The Talk Show

00:00:00 ◼   ► they're feel like I just saw you [TS]

00:00:03 ◼   ► well i feel like i did just see you I mean like it what it's not like one of [TS]

00:00:08 ◼   ► those euphemisms boy it seems like it was it was like monday Monday afternoon [TS]

00:00:14 ◼   ► what a week yeah it's a big week I was a did you see that baseball perspective is [TS]

00:00:22 ◼   ► launching an entire site devoted to the Mets have that moment like I didn't [TS]

00:00:27 ◼   ► matter but it turns out they've got a bunch of local sites they already have a [TS]

00:00:31 ◼   ► Bronx site for the for the Yankees so you're they don't have a have a giant [TS]

00:00:36 ◼   ► site that one I feel I feel slighted there but it's baseball [TS]

00:00:40 ◼   ► it's coming to becoming Scott becoming try it sometime . it's a big market [TS]

00:00:44 ◼   ► yeah and there's a good team I'm sure it'll happen but you know yes . that [TS]

00:00:47 ◼   ► they launched like ESPN boston or something and yeah exactly [TS]

00:00:50 ◼   ► expand as and in New York yeah but they never did a again they never did a [TS]

00:00:55 ◼   ► California even let alone Bay Area sports and subside I don't know what it [TS]

00:01:00 ◼   ► is i think it's because people in California don't care about sports I [TS]

00:01:02 ◼   ► think that's probably actually this is the the fact from capita like some of us [TS]

00:01:08 ◼   ► care about it but most of us know have you looked at the the MLB app for Apple [TS]

00:01:15 ◼   ► TV recently like in the preseason I know what happened [TS]

00:01:19 ◼   ► I has progressed and some so very disappointing ways I think and this is [TS]

00:01:25 ◼   ► because people ask you know they probably ask you this they definitely [TS]

00:01:28 ◼   ► ask me this because iíve written about that app a bunch and i went to it went [TS]

00:01:32 ◼   ► to New York and and met those guys which was really cool to go to the MLB [TS]

00:01:37 ◼   ► advanced media offices [TS]

00:01:39 ◼   ► yeah and the good guys they love the Apple platforms that they've got a great [TS]

00:01:43 ◼   ► team of developers they're really happy about the new Apple TV because the if [TS]

00:01:48 ◼   ► you ever did you ever see their PlayStation app no oh it was amazing it [TS]

00:01:53 ◼   ► was better I think maybe the xbox one app is like this now but there was a [TS]

00:01:56 ◼   ► period in there where the PlayStation app was the MLB app like it had you [TS]

00:02:02 ◼   ► could see the metadata that they would drop in of like when there was a hit or [TS]

00:02:05 ◼   ► when there was a homer or when there was a run and you could use the you know [TS]

00:02:09 ◼   ► playstation controller to like jump jump to the next scoring play [TS]

00:02:13 ◼   ► just incredible amounts of data was it was way more complex than anything I've [TS]

00:02:16 ◼   ► seen on any other platform so I I knew they were going to be excited about the [TS]

00:02:21 ◼   ► apple TV because they were they will be able to build a nap instead of just sort [TS]

00:02:24 ◼   ► of like a list of streams all right but the problem with the MLB stuff is they [TS]

00:02:28 ◼   ► make these press releases for spring training but in reality their ship date [TS]

00:02:32 ◼   ► is like the first day of the season so I i'm reluctant to write about their apps [TS]

00:02:37 ◼   ► during spring training because they're you know first off the like data that's [TS]

00:02:43 ◼   ► being collected and the video that's being generated is not of its like [TS]

00:02:47 ◼   ► substandard quality because it's not the regular season so that's that's a big [TS]

00:02:50 ◼   ► part of it and and I do think they're like they're busy doing the app version [TS]

00:02:54 ◼   ► that's gonna release on opening day and that's the one to write about because [TS]

00:02:58 ◼   ► you know I bet that it's yeah what they've got on the apple TV right now [TS]

00:03:03 ◼   ► what they've got on the ipad right now and yeah it's okay but it's like spring [TS]

00:03:06 ◼   ► training mode I I feel like there's always a better version that the drops [TS]

00:03:09 ◼   ► at the end of march i think so i hope so i think though that it in this [TS]

00:03:14 ◼   ► particular case I think that they might be sort of well that's gonna stay behind [TS]

00:03:20 ◼   ► the eight ball but i might be mixing metaphors but I'm i feel like the [TS]

00:03:24 ◼   ► platform changes are so significant that I I think they'll get there eventually [TS]

00:03:28 ◼   ► because like you said it's a phenomenal team and they really do care but at the [TS]

00:03:33 ◼   ► moment it's it's really kind of weird how it's like worse than the old apple [TS]

00:03:37 ◼   ► TV app yeah that's not good [TS]

00:03:39 ◼   ► does not like that the big one is that you can't decide like give you let's say [TS]

00:03:43 ◼   ► you start to watch a game after it started it but it's on like the game [TS]

00:03:47 ◼   ► started at seven and you start watching at eight [TS]

00:03:49 ◼   ► you don't even get the choice anymore whether you want to start from the [TS]

00:03:51 ◼   ► beginning or watch life it just it just sort of streams and put your like you [TS]

00:03:55 ◼   ► know 30 seconds behind live well that's not good [TS]

00:03:58 ◼   ► no baby I'm sure they'll get to the yeah I'm sure I'm sure they will you you're [TS]

00:04:02 ◼   ► so you're a Yankee fan in philly so right you're out of are very lucky right [TS]

00:04:07 ◼   ► they did so there was this big class action lawsuit about a lot of things [TS]

00:04:13 ◼   ► involving sports leagues and video and in in out-of-market video and stuff like [TS]

00:04:18 ◼   ► that it's it's a things are are changing starting this year and one of the things [TS]

00:04:22 ◼   ► that they changed is that they're offering like a one-team [TS]

00:04:26 ◼   ► in market streaming package would you buy that instead of the everything it's [TS]

00:04:30 ◼   ► like you can say 40 bucks or thirty bucks and and just get Yankees games or [TS]

00:04:34 ◼   ► would you do you want the whole spread if you buy the package to you by the way [TS]

00:04:37 ◼   ► i do back out to know I I definitely buy it and its lucky and for those of you [TS]

00:04:42 ◼   ► who aren't sports and it's you know you gotta listen to some supports talk on [TS]

00:04:45 ◼   ► this show but the gist of this market thing is and it sounds crazy but if [TS]

00:04:51 ◼   ► you're not a sports fan you might think it's super crazy is that like if you [TS]

00:04:56 ◼   ► live in the home market of a team so let's say for me that would be the [TS]

00:05:01 ◼   ► Philadelphia Phillies you can't stream their game is a home or away because the [TS]

00:05:08 ◼   ► idea is you're supposed to pay for cable to get the channel on cable that pays to [TS]

00:05:13 ◼   ► carry their games regularly but you can pay MLB what is like a hundred [TS]

00:05:17 ◼   ► twenty-eight year [TS]

00:05:18 ◼   ► well so part of the settlement of a lawsuit it's it's a hundred this year [TS]

00:05:21 ◼   ► huh [TS]

00:05:23 ◼   ► so for a hundred bucks you can get the MLB thing and you can watch every game [TS]

00:05:28 ◼   ► except for the one that that are local to you [TS]

00:05:30 ◼   ► yeah but they definitely you know and I'm sure that there's ways around it [TS]

00:05:34 ◼   ► with the VPN and stuff like that but it's on iOS though because i was his [TS]

00:05:39 ◼   ► location services so yeah if you've got location services turned on its easier [TS]

00:05:45 ◼   ► on a mac to fake where you are in the world but it's hard around an iphone or [TS]

00:05:48 ◼   ► an ipad right like the one time I was out i remember it was like two years ago [TS]

00:05:52 ◼   ► I think it was two years ago the Yankees were playing the oakland athletics and I [TS]

00:05:56 ◼   ► was out for WWDC and I wanted to pop the game on my iPhone and they were like you [TS]

00:06:00 ◼   ► can't watch it and I'm like oh you get must have the wrong location for me and [TS]

00:06:03 ◼   ► I'm like oh wait yeah do you have the right location for me it's it's amazing [TS]

00:06:08 ◼   ► it's it's it's one of those I mean this is not just a sports conversation [TS]

00:06:11 ◼   ► because it's about like how technology is totally swapping the the the [TS]

00:06:15 ◼   ► entertainment industry that this is like a TV industry problem and how do you [TS]

00:06:20 ◼   ► protect me and it's very easy to say well people cut the cord you just have [TS]

00:06:23 ◼   ► to deal with it's stupid that they're not offering it but like if you look at [TS]

00:06:26 ◼   ► the deal the dodgers signed their cable deal in la is worth like 30 billion [TS]

00:06:32 ◼   ► dollars or something like that it's insane it is it amazing amount of money [TS]

00:06:36 ◼   ► and why is it that much money the answer is because the case [TS]

00:06:39 ◼   ► the company figures that if they control the Dodgers TV rights [TS]

00:06:43 ◼   ► Dodger fans in la can't cut the cord because they they had and that's why [TS]

00:06:47 ◼   ► it's worth as much as it is is is because of that which you know but at [TS]

00:06:52 ◼   ► some point I don't know what happens at some point cable goes down to the point [TS]

00:06:57 ◼   ► where they're going to have to try to find another way to make money but one [TS]

00:07:00 ◼   ► of the things about this [TS]

00:07:01 ◼   ► the shift is happening with that that uh the the the class action settlement is [TS]

00:07:07 ◼   ► in parallel there they're making deals with local cable companies so what's [TS]

00:07:14 ◼   ► interesting about that is it means that if if you have a cable login so this is [TS]

00:07:18 ◼   ► not record cutters but like I used to work in downtown San Francisco two [TS]

00:07:22 ◼   ► blocks from the Giants ballpark and I pay for cable and and yet I couldn't sit [TS]

00:07:27 ◼   ► in my office and watch the giants game that was happening because i was in the [TS]

00:07:31 ◼   ► local market even though I could watch it at home or I could use like a [TS]

00:07:34 ◼   ► slingbox to watch it and that's changing they made a deal with most but not all [TS]

00:07:39 ◼   ► it's like 22 teams now where if you've got a cable login you can you can watch [TS]

00:07:44 ◼   ► the game even even if it's a local game you can watch it and that that seems to [TS]

00:07:48 ◼   ► be the next frontier for streaming is going to be everything is unlocked if [TS]

00:07:52 ◼   ► you're paying for cable in some form [TS]

00:07:54 ◼   ► yeah the weird thing one of the weird things that you don't see the [TS]

00:07:57 ◼   ► commercials release not the standard and sometimes they sell other commercials [TS]

00:08:01 ◼   ► but usually that in the space between innings just dead air and they're like [TS]

00:08:05 ◼   ► you know in between innings or something like that you know stand by the game [TS]

00:08:08 ◼   ► will come back and i had the idea years ago and in every time this has ever come [TS]

00:08:13 ◼   ► up on the podcast people write in and they say why don't they just show the [TS]

00:08:16 ◼   ► commercials if the way they make money is the ship sell commercials to show the [TS]

00:08:20 ◼   ► same commercials to the people watching live but it's what you said which is [TS]

00:08:24 ◼   ► that the cable companies see it as a reason to get cable [TS]

00:08:28 ◼   ► it's more than just the commercials yeah they make they make their money on cable [TS]

00:08:31 ◼   ► subscriptions not the commercials are bonuses just like you know you pay for a [TS]

00:08:34 ◼   ► magazine subscription back in the day but it still had ads in the magazine [TS]

00:08:38 ◼   ► it's that you get money from both both streams come in and that's how you find [TS]

00:08:42 ◼   ► whatever you're doing and and so I do wonder if part of the deal of showing [TS]

00:08:47 ◼   ► local channels in local to people who are local cable subscribers is that they [TS]

00:08:51 ◼   ► have to set up like a feed where [TS]

00:08:52 ◼   ► your shit you're seeing the local ads because they probably do want that's [TS]

00:08:57 ◼   ► probably one of the sticking points of the deal right is they've they've [TS]

00:09:00 ◼   ► guaranteed their advertisers this coverage and that you know so that might [TS]

00:09:05 ◼   ► be that's a technical thing where you know you know the fox sports southwest [TS]

00:09:10 ◼   ► task to feed the Diamondbacks games to MLB advanced media it's probably I mean [TS]

00:09:16 ◼   ► they're doing it anyway but they probably feed a version with commercials [TS]

00:09:19 ◼   ► tumors on his technical probably more than anything else but that's why this [TS]

00:09:22 ◼   ► is all complicated for all this stuff is their contracts and there's big money [TS]

00:09:27 ◼   ► and there's technical limitations and in Aztec people we think well we can we can [TS]

00:09:32 ◼   ► solve this we can solve this technologically and then you realize oh [TS]

00:09:36 ◼   ► it's not the attack is not the problem i can be advanced media is like one of the [TS]

00:09:40 ◼   ► most advanced streaming media organizations in the world may be the [TS]

00:09:44 ◼   ► most they do so much for other people that people don't know about their their [TS]

00:09:48 ◼   ► streaming the HBO now service right they've done CBS sports stuff i think [TS]

00:09:52 ◼   ► they do ESPN stuff i mean they are a very good at what they do [TS]

00:09:56 ◼   ► technical is not the problem the problem is contracts that still exists and money [TS]

00:10:01 ◼   ► where you know if cable company in la is gonna pay 30 billion dollars for 4 30 [TS]

00:10:07 ◼   ► years or 20 years or whatever of of rights to the dodgers then it's kind of [TS]

00:10:13 ◼   ► hard to walk away from that if you're you know if your major league baseball [TS]

00:10:16 ◼   ► even if it does shutout cord-cutters because that's a lot of money and [TS]

00:10:20 ◼   ► remember the two years ago when HBO tried to do their own thing with HBO Go [TS]

00:10:24 ◼   ► it when the game of Thrones premiers come out it completely collapse and they [TS]

00:10:29 ◼   ► were it they were literally reduced to asking people hey one anyway today they [TS]

00:10:36 ◼   ► could think of it they got rid of the guy to I mean that's the most shocking [TS]

00:10:39 ◼   ► thing is the story is that that their CTO was building this streaming [TS]

00:10:43 ◼   ► infrastructure on the inside of HBO and he and they're like well yeah but we're [TS]

00:10:48 ◼   ► talking to Major League Baseball we could use them so no we're gonna do it [TS]

00:10:52 ◼   ► and then there was that one day where they like they announced they were going [TS]

00:10:55 ◼   ► to go with major league baseball and that guy was leaving the company line [TS]

00:10:58 ◼   ► and and then last year with when they had the MLB advanced media back [TS]

00:11:02 ◼   ► streaming system that will [TS]

00:11:04 ◼   ► this apparently seamless and mommy's gonna do I mean I guess it's never [TS]

00:11:08 ◼   ► perfect for everybody but even cables not perfect for everybody [TS]

00:11:13 ◼   ► the other weird thing on this well weird for me because I as a yankees fan but [TS]

00:11:17 ◼   ► it's it's a lot of the preseason coverage is the fact that comcast still [TS]

00:11:22 ◼   ► doesn't have they dropped the YES Network which is the Yankees [TS]

00:11:25 ◼   ► entertainment and Sports Network right that carries like you like at least a [TS]

00:11:30 ◼   ► hundred and fifty out of the hundred and sixty-two games a year there's like 12 [TS]

00:11:33 ◼   ► that are on fox maybe a couple more than that because there's someone ESPN but a [TS]

00:11:36 ◼   ► hundred and forty some games at least a year and comcast drop them in november [TS]

00:11:42 ◼   ► and still hasn't picked him back up so if this at you know at least as of this [TS]

00:11:46 ◼   ► recording friday marks 25th the Yankees aren't going to be on TV if you're in [TS]

00:11:51 ◼   ► New York if you have cable [TS]

00:11:52 ◼   ► oh so that's actually a very similar situation to what happened in LA for [TS]

00:11:56 ◼   ► people who don't know like la Time Warner Cable has had this Dodgers deal [TS]

00:12:01 ◼   ► and they have not been able to come to agreement with the other cable company [TS]

00:12:05 ◼   ► or satellite providers that serve people in LA so there's a tiny percentage of [TS]

00:12:10 ◼   ► people in la who are able to see the bulk of the Dodger games on TV and I [TS]

00:12:13 ◼   ► think that's still not worked out all the way i read somewhere that that was [TS]

00:12:16 ◼   ► going to be worked out but it's kind of awful but this is you know it's like I [TS]

00:12:22 ◼   ► talked about this so I do every week i do a podcast with Tim Goodman from the [TS]

00:12:25 ◼   ► hollywood reporter and we talked about this in the same thing a lot because [TS]

00:12:28 ◼   ► it's transforming all entertainment all TV is is doing this and it's like a [TS]

00:12:32 ◼   ► death spiral I mean they don't know where this is going there desperately [TS]

00:12:35 ◼   ► paying money to try and hold on or or mitigate how far the fall is how fast it [TS]

00:12:42 ◼   ► is i mean and so you end up in these situations where it makes no sense that [TS]

00:12:47 ◼   ► the people of Los Angeles and New York can't see these baseball teams on their [TS]

00:12:51 ◼   ► TV set and yet [TS]

00:12:53 ◼   ► great this is where we are because they are because there are bigger issues like [TS]

00:12:57 ◼   ► the entire future of their industry that they feel are at play [TS]

00:13:00 ◼   ► yeah and I I it seems like it would only be fair if like Comcast doesn't have the [TS]

00:13:05 ◼   ► Yankees in your comcast company customer that you should be able to get the MLB [TS]

00:13:09 ◼   ► app wreckage you know but it doesn't work and now I think you're just blocked [TS]

00:13:14 ◼   ► out which [TS]

00:13:15 ◼   ► would that would drive me nuts i don't know i mean this guy I and it's like a [TS]

00:13:21 ◼   ► lot of negotiations you know when there's out when there really is a hard [TS]

00:13:23 ◼   ► deadline which is opening day which is a week away i mean i wouldn't be surprised [TS]

00:13:27 ◼   ► if a deal gets hammered out in the next week but that it just seems you know I [TS]

00:13:31 ◼   ► don't know yet it's like but like I said dominating the preseason talk about the [TS]

00:13:36 ◼   ► Yankees because everybody's panic that I can be able to watch the games [TS]

00:13:38 ◼   ► well and some of the problems with his ministers to business models like on the [TS]

00:13:43 ◼   ► web and and everywhere else which is getting people to pay for a premium [TS]

00:13:46 ◼   ► service is great but it's not the same as having everybody have it right you [TS]

00:13:49 ◼   ► lose this whole layer of casual fans in the case of baseball who are going to [TS]

00:13:54 ◼   ► flip on a game and watch it from time to time but they're not going to ever pay a [TS]

00:13:59 ◼   ► hundred dollars a year to do that right and so and and that's why they don't [TS]

00:14:03 ◼   ► that's why you know Time Warner Cable in la is not going to create a Dodger fan [TS]

00:14:08 ◼   ► package for everybody who isn't a type of Time Warner Cable customer to pay [TS]

00:14:12 ◼   ► them ten dollars or twenty dollars a month to watch the Dodgers because [TS]

00:14:15 ◼   ► that's not their endgame they want they want to cut a deal with comcast or [TS]

00:14:19 ◼   ► whoever who will pay them you know a few dollars off of the Bill of every single [TS]

00:14:24 ◼   ► subscriber and then it goes everywhere it's like um I have a friend who's a a [TS]

00:14:28 ◼   ► cricket fan and he's in canada and he's watching all these like indian cricket [TS]

00:14:34 ◼   ► league matches and I I was like well that's interesting i can check that out [TS]

00:14:37 ◼   ► you can't get in the US well you can but it's priced for the hardcore fan they've [TS]

00:14:42 ◼   ► gone the other way where it's like you can't be a casual fan of that thing in [TS]

00:14:46 ◼   ► America of cricket because there are there is a small group of people who [TS]

00:14:50 ◼   ► love it and will pay like a hundred dollars to see one cricket tournament or [TS]

00:14:54 ◼   ► whatever they call them and uh and and that's what they're going for and you [TS]

00:14:59 ◼   ► baseball does want to do that they want to be [TS]

00:15:01 ◼   ► these are mainstream sports they want to make the deal where they get a huge [TS]

00:15:04 ◼   ► amount of money and it's available to everybody and it makes me wonder about [TS]

00:15:09 ◼   ► the future of a broad appeal stuff if everything is ala carte because there's [TS]

00:15:15 ◼   ► a lot of stuff that you're willing to watch if it's on but are you willing to [TS]

00:15:19 ◼   ► pay for it [TS]

00:15:21 ◼   ► that's very true alright let's because as good a time as any to take a break [TS]

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00:17:33 ◼   ► so whether you need everything or whether you just need one file back [TS]

00:17:37 ◼   ► place works so go to backpage.com / daring fireball and [TS]

00:17:41 ◼   ► and sign up now if you haven't I guess we should start with the with the event [TS]

00:17:47 ◼   ► right we could start with the event then talk about the actual devices [TS]

00:17:51 ◼   ► yeah I mean that seems like a good place to start that's everybody so many things [TS]

00:17:55 ◼   ► i say everybody but so many complaints that it was uh this is a boring about [TS]

00:17:58 ◼   ► why do they have an event i kinda more I think about it that I think an event [TS]

00:18:02 ◼   ► like this week's is actually more interesting if you're like an apple nerd [TS]

00:18:06 ◼   ► then the bigger ones because I feel like it's a little bit more revealing [TS]

00:18:13 ◼   ► it's in you know for example just for example like jhaza segments like how do [TS]

00:18:18 ◼   ► you introduce a phone that has no nothing new about it it's a yes it does [TS]

00:18:25 ◼   ► well think about it though it's a design that we've seen before ok so rose gold [TS]

00:18:30 ◼   ► is new but we have seen rose gold before I and all of the stuff that's in the [TS]

00:18:37 ◼   ► phone that a9 processor the camera from the edge iphone 6s being able to do [TS]

00:18:45 ◼   ► Apple pay with the touch ID sensor we've seen it all before so how do you how do [TS]

00:18:49 ◼   ► you spend 10 or 15 minutes onstage talking about a phone that that all the [TS]

00:18:54 ◼   ► everything I just said about is true and you guys on literally nothing nothing [TS]

00:18:58 ◼   ► new about that product other than the mixture of it but you're right i the the [TS]

00:19:04 ◼   ► broad mainstream wants to see something like totally new blowing you away from [TS]

00:19:09 ◼   ► Apple every single time which is unrealistic but that's why you always [TS]

00:19:12 ◼   ► get the disappointing event every every time every time there's an apple event [TS]

00:19:16 ◼   ► people say it's disappointing because that's just unless it's the new iphone [TS]

00:19:19 ◼   ► like the original iphone to the original iPad and it's just not going to be [TS]

00:19:23 ◼   ► exciting but for us you're right you know it becomes about like how does [TS]

00:19:27 ◼   ► Apple communicate something like the iphone SE and what is their positioning [TS]

00:19:31 ◼   ► like why would you do that why would you do something because although there's no [TS]

00:19:35 ◼   ► parts in it that are that are new [TS]

00:19:37 ◼   ► it is a it is the first time they've ever done a product like this so it is [TS]

00:19:42 ◼   ► new strategy wise and so right if we care about strategy then it's actually [TS]

00:19:47 ◼   ► really interesting right and I feel like that's a little bit in a way it's more [TS]

00:19:51 ◼   ► interesting for us as the you know like i always say criminal [TS]

00:19:54 ◼   ► just parse out what they're doing with this whereas if they had something [TS]

00:19:58 ◼   ► altogether knew that I get totally top secret thing to make the iphone only two [TS]

00:20:04 ◼   ► millimeters thick like ridiculously thin it's really just like a piece of glass [TS]

00:20:08 ◼   ► that looks like the phone from looper well that sells itself right it's like [TS]

00:20:15 ◼   ► that's not hard to pitch because you've got this thing that's like oh my god [TS]

00:20:18 ◼   ► just look at it I can't believe they made that whereas this is a lot more [TS]

00:20:21 ◼   ► strategic and it is it's it is this like for example this is the first time [TS]

00:20:26 ◼   ► they've made a third phone from a an industrial design right there was the [TS]

00:20:31 ◼   ► iphone 5 than 25 s now the new one sec is used is the first time they've reused [TS]

00:20:36 ◼   ► the design for the third time physical design [TS]

00:20:39 ◼   ► yeah I mean I guess you could get you could argue the 5c is is close to the [TS]

00:20:45 ◼   ► design of the others right it's just the back the back plate is kind of different [TS]

00:20:48 ◼   ► but but yeah it's I guess it's a classic now I mean if you think about it the [TS]

00:20:52 ◼   ► yeah before is that five is just an elongated for in a lot of ways so that's [TS]

00:20:58 ◼   ► so that's a design that has been with us for a very long time and well but [TS]

00:21:02 ◼   ► similar but not as similar as this where you could both you took the if you took [TS]

00:21:07 ◼   ► the white 1i mean that space black is different because they changed the color [TS]

00:21:10 ◼   ► with the 5 and 5s but i think if you took the white one with the regular [TS]

00:21:13 ◼   ► aluminum back you would really have to get close to be able to tell a 55 s yeah [TS]

00:21:18 ◼   ► there's a apart they're dead ringers I mean I brought a 5s with me to the event [TS]

00:21:24 ◼   ► that exists but this would be like this i took some pictures and I mean they're [TS]

00:21:28 ◼   ► dead ringers they they fit in the same cases the shame fur is Matt instead of [TS]

00:21:32 ◼   ► shiny ok the like the printing on the back is different and the apple on the [TS]

00:21:36 ◼   ► back is different cuz its I think screen printed in some way on the 5s and it's [TS]

00:21:40 ◼   ► like a stainless steel cut out like like the modern phones right on the on the [TS]

00:21:45 ◼   ► new one on the SE but otherwise I mean they are it's the same phone [TS]

00:21:49 ◼   ► it's not a it's not a rethink of what that phone should be like it is the old [TS]

00:21:54 ◼   ► design with new insides [TS]

00:21:56 ◼   ► yeah I sort of i think in a sense it to me makes it the it's like the all-time [TS]

00:22:03 ◼   ► best iphone design because it's the only one that got a third of their children [TS]

00:22:07 ◼   ► yeah I think I think [TS]

00:22:08 ◼   ► maybe you're right i have a soft spot for the original iphone design i was [TS]

00:22:11 ◼   ► saying to somebody the other day that I feel like the original iphone is both my [TS]

00:22:14 ◼   ► favorite design and also has some of the worst design elements in it of any [TS]

00:22:18 ◼   ► iphone but um I i do i kinda like how how rounded the that original iphone is [TS]

00:22:24 ◼   ► but but the five design is great and I like it a lot [TS]

00:22:28 ◼   ► I said somebody on Twitter was asking for an iphone SE case that is as close [TS]

00:22:33 ◼   ► as possible to the original iphone but you would have to be longer obviously [TS]

00:22:37 ◼   ► because the screens longer but that was a good design to it was it was although [TS]

00:22:41 ◼   ► i laughed and i got one here and I look at it every now and then a new iPhone [TS]

00:22:45 ◼   ► comes out and it's like the some of it is really beautiful and then there's [TS]

00:22:48 ◼   ► like the chrome because it's got like that soft brought like the brushed [TS]

00:22:51 ◼   ► aluminum back about the friends got the shiny chrome frame and I'm like wow [TS]

00:22:55 ◼   ► that's not I mean that they would not have ever done that after the fact it [TS]

00:23:00 ◼   ► was but that was what they did you can see they're just getting their feet wet [TS]

00:23:03 ◼   ► they were learning at that point I feel like they've come so far in terms of how [TS]

00:23:07 ◼   ► they fit pieces together in that in across all of their devices really like [TS]

00:23:13 ◼   ► if you look back and think to like the the titanium powerbook which was sort of [TS]

00:23:18 ◼   ► the forbearer of all modern power books and macbooks I mean in it means eve even [TS]

00:23:26 ◼   ► made of a different material they didn't get to aluminum added and there are a [TS]

00:23:29 ◼   ► lot of problems with titanium with the flaking off of the coding and but the [TS]

00:23:34 ◼   ► big difference to me was that they were little plastic pieces across all of the [TS]

00:23:38 ◼   ► scenes like they couldn't just make a corner out of titanium it it all needed [TS]

00:23:42 ◼   ► to be sealed up with a plastic corner in the original iphone sort of like that to [TS]

00:23:46 ◼   ► where they needed like a like a pc like literally it was like a piece of chrome [TS]

00:23:50 ◼   ► around the delay between the display in the aluminum and I'd like the black [TS]

00:23:54 ◼   ► cutout at the at the bottom that was like I mean it was just that was had [TS]

00:23:58 ◼   ► what they needed to do to assemble the thing and then and then the next [TS]

00:24:01 ◼   ► generation phones were the well what if we just have a big polycarbonate back [TS]

00:24:05 ◼   ► and and then with four was like alright we figured out how to do this and [TS]

00:24:09 ◼   ► everything comes from that just like you're right the titanium powerbook [TS]

00:24:12 ◼   ► every macbook has looked like that since then I mean within yeah and they've all [TS]

00:24:18 ◼   ► essentially you can tell they're all of a kind [TS]

00:24:20 ◼   ► that was the moment where they went from being like black and brown plastic 22 [TS]

00:24:25 ◼   ► being that that silver laptop that we know now right I mean just in little [TS]

00:24:30 ◼   ► ways i mean if you compare it for going to go down memory lane and compared to [TS]

00:24:33 ◼   ► the original iphone you can just see how the whole industry not just apple has [TS]

00:24:36 ◼   ► come so far and 15 years or so of like Wireless where wireless stuff you should [TS]

00:24:41 ◼   ► always have like an actual antenna [TS]

00:24:43 ◼   ► yeah no I mean like I remember seeing like a palm treo you'd be like an actual [TS]

00:24:48 ◼   ► antenna up in the upper right Clyde one of those yeah absolutely did and [TS]

00:24:52 ◼   ► everybody just accepted it because it was amazing you know I'm talking on the [TS]

00:24:56 ◼   ► phone and I'm not connected to any wires of course there's got to be an antenna [TS]

00:24:59 ◼   ► and then you know to go to come so far were like in 2007 we complained about [TS]

00:25:04 ◼   ► the black plastic on the back of the iphone because it would need to be [TS]

00:25:07 ◼   ► plastic to get the antenna signals through and it's quite complained about [TS]

00:25:12 ◼   ► that just because this didn't look great [TS]

00:25:14 ◼   ► yeah it's well it's it's kinda hard to think that it's been less than 10 years [TS]

00:25:19 ◼   ► and I at the whole industry i mean this has been talking about a lot it's not [TS]

00:25:25 ◼   ► just how much better people have gotten that phones which is absolutely true [TS]

00:25:28 ◼   ► everybody has gotten better at phones but the the drive to make smartphones in [TS]

00:25:32 ◼   ► the miniaturization of of all this attack has led to all of these other [TS]

00:25:36 ◼   ► spin-off devices because once you build these tiny computers that you could do [TS]

00:25:42 ◼   ► all sorts of other stuff with them too and it's less than 10 years thats i was [TS]

00:25:46 ◼   ► on some podcast where I said that I thought that in the end this the [TS]

00:25:50 ◼   ► smartphone the computer era would be seen as a footnote to the smartphone era [TS]

00:25:55 ◼   ► that was like remember when we first made computers you couldn't put them in [TS]

00:25:59 ◼   ► your pocket as opposed to how we think of it now which is oh now you can put a [TS]

00:26:03 ◼   ► computer in your pocket like I don't think in in terms of history that's how [TS]

00:26:07 ◼   ► we're going to think about it it's like it's already in less than 10 years [TS]

00:26:09 ◼   ► change so much about how people interact all around the world that you know that [TS]

00:26:15 ◼   ► that's end and has driven so much new technology [TS]

00:26:18 ◼   ► yeah totally all right back to the event so here's a question [TS]

00:26:24 ◼   ► let's go through i have my notes now I haven't let's go through in order so [TS]

00:26:27 ◼   ► hooked em cook comes out and starts with the weather is the 42nd 40 years and 40 [TS]

00:26:33 ◼   ► seconds thing which was delightful included a Newton joke people forget [TS]

00:26:39 ◼   ► that I mean our people don't know that that crossing out the Newton wasn't just [TS]

00:26:42 ◼   ► malicious that was the that was the actual pin stroke you use to erase a [TS]

00:26:46 ◼   ► word i didn't notice that they actually went to that detail I did not notice [TS]

00:26:51 ◼   ► that [TS]

00:26:51 ◼   ► oh yeah it's the is that little up and down zigzag across the word and then [TS]

00:26:55 ◼   ► what they didn't they didn't have time to have the little puff of smoke right [TS]

00:26:58 ◼   ► but that's I mean that was the Newton gesture for that that was right in my [TS]

00:27:01 ◼   ► room deep knowledge by whoever made that video with a little bit love ya and then [TS]

00:27:08 ◼   ► he came out any addressed the as we say the elephant in the room which was that [TS]

00:27:13 ◼   ► the time on monday apples pending court case against the FBI the next day and I [TS]

00:27:20 ◼   ► thought he spoke very well on it and that you'd spoken while on it ever since [TS]

00:27:25 ◼   ► this this issue started in early februari but I feel like he's he's [TS]

00:27:31 ◼   ► gotten it down to a much more compelling argument and he's 6 for example like [TS]

00:27:38 ◼   ► earlier like a few weeks ago he was comparing the creation of government [TS]

00:27:43 ◼   ► os/2 he analogize it to cancer and I think I know where he was going with [TS]

00:27:48 ◼   ► that but he's dropped that analogy and I think it's for the best yet he did [TS]

00:27:51 ◼   ► because it doesn't hold up as well and the main reason i think is because [TS]

00:27:55 ◼   ► cancer isn't man-made it's you know it's a this I mean there's man-made causes [TS]

00:28:01 ◼   ► that you can lead you to get it but it's you know the fact that it exists is on [TS]

00:28:06 ◼   ► an unfortunate aspect of nature and our biology right I i think it's if you're [TS]

00:28:13 ◼   ► going to go that route it's a little bit more like asking a company to make you [TS]

00:28:16 ◼   ► know requiring a company to manufacture chemical weapons but that's an analogy [TS]

00:28:21 ◼   ► that I don't think he wants to use I think it's a better analogy but i don't [TS]

00:28:24 ◼   ► think you want to use it because it's it's too unpleasant i thought that the [TS]

00:28:29 ◼   ► thing that he said that really was the way that I think that this should go is [TS]

00:28:33 ◼   ► when he said that we see are we even see our phones as an extension of ourselves [TS]

00:28:37 ◼   ► and that to me is the [TS]

00:28:40 ◼   ► that's the angle though that the disk i know that the case this particular case [TS]

00:28:44 ◼   ► has been dropped the issue is definitely not going to go away and I feel like [TS]

00:28:47 ◼   ► that's the angle to go toward in terms of yes we are actually building warrant [TS]

00:28:53 ◼   ► resistance phones [TS]

00:28:54 ◼   ► yeah you you diddle you have a post a link that i thought was really great [TS]

00:28:59 ◼   ► that was calling somebody on this argument like do we dare create a [TS]

00:29:06 ◼   ► warrant proof space [TS]

00:29:07 ◼   ► do we dare do that place where warrants can't reach and the point the point that [TS]

00:29:12 ◼   ► you link to that somebody said was are our minds are or improve place the [TS]

00:29:18 ◼   ► concept of a place that is and historically there have been other [TS]

00:29:22 ◼   ► places that are essentially war improved but certainly are our minds are ours and [TS]

00:29:27 ◼   ► I the the information in them is not subject to a warrant and I think that I [TS]

00:29:32 ◼   ► i thought the same thing when he said that this is this is the one of the key [TS]

00:29:37 ◼   ► part parts of apples argument is our phones are extensions of ourselves there [TS]

00:29:41 ◼   ► are there are not even back up brains they're part of our brains they are [TS]

00:29:46 ◼   ► where we keep information so we don't have to store it in our brains it makes [TS]

00:29:50 ◼   ► life better that way [TS]

00:29:52 ◼   ► this is how people live in the 21st century and therefore protecting that is [TS]

00:29:57 ◼   ► an extension of the protection that we've got essentially against [TS]

00:30:01 ◼   ► self-incrimination this is part of our this part of our mind and if if the math [TS]

00:30:06 ◼   ► means that the technology exists to lock something up and nobody can get to it [TS]

00:30:11 ◼   ► then we perhaps were all best off considering it that considering that the [TS]

00:30:18 ◼   ► extension of a warrant proof space that already exists on our mind so I [TS]

00:30:22 ◼   ► definitely you know he didn't go into it beyond just saying it's an extension of [TS]

00:30:25 ◼   ► ourselves but you know you you and I had the same thought which is that you read [TS]

00:30:30 ◼   ► between the lines there and that is what Apple is saying is you can't pry it out [TS]

00:30:33 ◼   ► of our head and my phone is part of my head it is it is it is who I am and if I [TS]

00:30:39 ◼   ► can make it so that you can't see what's in there then that's ok that's part of [TS]

00:30:44 ◼   ► that's part of the deal [TS]

00:30:46 ◼   ► yeah and then [TS]

00:30:49 ◼   ► the FBI called nevermind nevermind what you saw those that the legal analysis [TS]

00:30:57 ◼   ► again we're not lawyers but you have a legal analysis uh over the weekend in [TS]

00:31:00 ◼   ► the past week which is sort of like this isn't looking good for the FBI letter [TS]

00:31:04 ◼   ► there's so many reasons that this that this is that Apple seems to have the [TS]

00:31:09 ◼   ► advantage here and the tide seem to turn I think even publicly the I think the [TS]

00:31:14 ◼   ► FBI thought this was a slam dunk you know I think they thought that they were [TS]

00:31:17 ◼   ► going to be able to do this Apple was gonna roll over and the people are going [TS]

00:31:20 ◼   ► to be on their side because they're talking about terrorism and protecting a [TS]

00:31:23 ◼   ► terrorist phone and all of these things and then the tide starts to turn their [TS]

00:31:27 ◼   ► legal footing is is kind of not as solid as they thought it would be and then so [TS]

00:31:32 ◼   ► all of a sudden they say well we found another way so nevermind which even that [TS]

00:31:36 ◼   ► excuse is terrible because they basically said no no there is no other [TS]

00:31:40 ◼   ► way we've searched everywhere and everybody went really [TS]

00:31:43 ◼   ► and then there's like nevermind it's hard not to look at that and say that [TS]

00:31:47 ◼   ► the political calculation either they made it that this wasn't a good time to [TS]

00:31:51 ◼   ► do this or somebody else in the executive branch was like yeah don't [TS]

00:31:58 ◼   ► don't just cut just don't write or or go talk to the NSA or whatever whatever it [TS]

00:32:04 ◼   ► was that something happened figure out as graceful away as possible to get out [TS]

00:32:08 ◼   ► of this even if it's actually not graceful at all [TS]

00:32:11 ◼   ► yeah yeah and i think that it it backfired on the FBI in two ways is I [TS]

00:32:17 ◼   ► kind of I kind of get the feeling that they may be never thought that this [TS]

00:32:21 ◼   ► would go to actual trial but they thought it would be the other way that [TS]

00:32:25 ◼   ► the plan that public opinion would talk would go against apple so overwhelmingly [TS]

00:32:30 ◼   ► that ok Apple thinks they want to fight this but will you no will turn up the [TS]

00:32:35 ◼   ► temperature on the Terrorism dial and they'll still find out otherwise and [TS]

00:32:40 ◼   ► that didn't happen like in and it certainly is not the case that the [TS]

00:32:44 ◼   ► public was overwhelmingly in Apple's favor now but it was close to 50 50 and [TS]

00:32:49 ◼   ► from the polls that I did see you know it seemed like it was slowly moving in [TS]

00:32:53 ◼   ► Apple's favor it certainly wasn't backfiring on apple and i think that the [TS]

00:32:57 ◼   ► FBI wasn't prepared for that and then the FBI looked at the what their legal [TS]

00:33:01 ◼   ► arguments where I'm really [TS]

00:33:03 ◼   ► shit if we do this we go to trial this does not look good so what I any other [TS]

00:33:06 ◼   ► thing that they did that was sort of like just dancing around and you know [TS]

00:33:12 ◼   ► changing their mind it was like three or four like friday or thursday or friday [TS]

00:33:16 ◼   ► but three or four days before it was supposed to go to trial they changed [TS]

00:33:19 ◼   ► that they said we would like this to be an evidentiary hearing where we call [TS]

00:33:22 ◼   ► witnesses which you know it's not like that's unusual in and of itself but it's [TS]

00:33:29 ◼   ► unusual to do you know requested at the last minute and I have my theory and [TS]

00:33:32 ◼   ► again i'm just making this up i don't have any information to back it up but [TS]

00:33:36 ◼   ► my guess is that they they looked at the legal arguments that we're kind of [TS]

00:33:39 ◼   ► screwed [TS]

00:33:40 ◼   ► maybe if we call some witnesses we can make this a little bit less about the [TS]

00:33:43 ◼   ► facts in a little bit more like an emotional appeal you know got appeal to [TS]

00:33:49 ◼   ► you know we're trying to fight terrorism here and then I think they realized over [TS]

00:33:56 ◼   ► the weekend that really you know when they thought about it that really wasn't [TS]

00:33:59 ◼   ► gonna work either [TS]

00:34:00 ◼   ► yeah i think it is a combination of the law on the optics that happen to them [TS]

00:34:06 ◼   ► the objects you're exactly right i think they expected that the people would be [TS]

00:34:12 ◼   ► mixed on this and then when they heard about the details of Apple withholding [TS]

00:34:16 ◼   ► information from a terrorist that the public would swing to their side and it [TS]

00:34:20 ◼   ► didn't do that it was the reverse of that people learn more about this issue [TS]

00:34:24 ◼   ► and started to understand why Apple was fighting it so i think they've [TS]

00:34:27 ◼   ► miscalculated and then yeah they Apple brings in Ted Olson I mean Apple like [TS]

00:34:32 ◼   ► lawyer dup to to fight this as far as possible and you know I I think you put [TS]

00:34:39 ◼   ► those two together and and there's a and and they always had to have the [TS]

00:34:43 ◼   ► knowledge that there was even if they didn't know there were zero day exploits [TS]

00:34:45 ◼   ► that they could probably use in i'm sure they i'm sure they knew that they could [TS]

00:34:51 ◼   ► find one if they wanted it was like in her back pocket a little bit and so that [TS]

00:34:56 ◼   ► was the the escape hatches 00 we think let's put this on hold because not [TS]

00:35:00 ◼   ► dismissed it's just on hold for now but I I yeah it seems like it's seems like [TS]

00:35:05 ◼   ► though I any at one thing i noticed in its it really I don't you can overstate [TS]

00:35:11 ◼   ► how much Apple is truly standing on principle here [TS]

00:35:15 ◼   ► it and that it's you know whether you think it's good marketing or not and I [TS]

00:35:20 ◼   ► think that Apple really bristled at that accusation from the FBI that they were [TS]

00:35:23 ◼   ► doing this for marketing purposes because so it whether it helps them in [TS]

00:35:28 ◼   ► marketing or not is beside the point they truly at and obviously i think from [TS]

00:35:32 ◼   ► you know starting at the very top with tim cook right on down really see it as [TS]

00:35:37 ◼   ► a matter of principle and and the reason it's a little unusual to see a company [TS]

00:35:41 ◼   ► do something like that is that you could see it in the polling that that their [TS]

00:35:45 ◼   ► negatives as they say in politics have gone way up like it was like before this [TS]

00:35:52 ◼   ► like the last time the same polling group had it was like you know how many [TS]

00:35:55 ◼   ► people have an unfavorable opinion of apple and it was like eight percent [TS]

00:35:58 ◼   ► that's probably just a bunch of parrots like that people who hate the mac i hate [TS]

00:36:03 ◼   ► right it's the people who get into Mac versus PC flame war zone on the internet [TS]

00:36:09 ◼   ► but like as a like last week it was up to like twenty one percent or something [TS]

00:36:13 ◼   ► like that so like the number of people united states with an unfavorable [TS]

00:36:17 ◼   ► opinion of Apple like more than doubled almost tripled just because of this [TS]

00:36:22 ◼   ► issue just because of the very you know and and thinking about it and very broad [TS]

00:36:27 ◼   ► terms apple is spitefully not helping the FBI unlock phone that belongs to [TS]

00:36:31 ◼   ► terrorists and that's just like this that's the sort of PR that companies you [TS]

00:36:37 ◼   ► know for good reason [TS]

00:36:38 ◼   ► don't want yeah that's the worst the worst PR right you the easiest thing to [TS]

00:36:43 ◼   ► do is go along like that like all the phone companies did and like a lot of [TS]

00:36:46 ◼   ► tech companies have done which is just go along keep it quiet [TS]

00:36:49 ◼   ► don't talk about the tap that you put in for the government don't talk about this [TS]

00:36:53 ◼   ► look you know this work you do or this loophole that you've got and that [TS]

00:36:57 ◼   ► certainly the best right because then it's like nobody talks about it you you [TS]

00:37:01 ◼   ► risk having something like what happened with AT&T and blow up where it's [TS]

00:37:05 ◼   ► revealed that there's this warrantless wiretapping going on in your telecom [TS]

00:37:09 ◼   ► center you doing there are risks there but but still yeah apples putting itself [TS]

00:37:14 ◼   ► out there and they know they're going to get portrayed by the United States [TS]

00:37:17 ◼   ► government of all places the law-and-order wing of the United States [TS]

00:37:21 ◼   ► government as being on the side of terrorism essentially mean there's a [TS]

00:37:27 ◼   ► senator who [TS]

00:37:28 ◼   ► good in the Senate and declared that Apple was on the side of Isis right i [TS]

00:37:32 ◼   ► mean this is bad PR but i do think i do think that they had their principal than [TS]

00:37:37 ◼   ► it will talk about this whole section of the of the keynote or the media then not [TS]

00:37:41 ◼   ► just tim cook but when we went on to talk about the health stuff and about [TS]

00:37:46 ◼   ► the environment stuff to you know it is a PR calculation it's a media event it [TS]

00:37:51 ◼   ► is always going to be a PR calculation but i do believe that it's also a [TS]

00:37:56 ◼   ► cultural thing an apple that they did I don't believe they just do this for good [TS]

00:38:01 ◼   ► PR this is part of who they are and the philosophy they have about about their [TS]

00:38:06 ◼   ► products and how they're used [TS]

00:38:07 ◼   ► yeah i think that the environment thing is a perfect example of that because [TS]

00:38:12 ◼   ► however many people care about it i really think that the number of iphones [TS]

00:38:19 ◼   ► and ipads that they sell because Apple has a good stance toward the environment [TS]

00:38:23 ◼   ► is like you know you could one person could carry them upstairs yeah no I mean [TS]

00:38:28 ◼   ► it's not there are not very many people who are making their decision on what to [TS]

00:38:32 ◼   ► buy based on the environmental policies of the company [TS]

00:38:35 ◼   ► it's you know it did I think Lisa Jackson even said it that you can feel [TS]

00:38:39 ◼   ► good about Apple's environment at its it's a way to make you feel good about [TS]

00:38:43 ◼   ► it but it's not it's not going to sell it and it you can't help but think that [TS]

00:38:47 ◼   ► it's costing them a significant amount of money [TS]

00:38:50 ◼   ► yeah yeah I think I think so but they've been is one of those funny cases where I [TS]

00:38:55 ◼   ► feel like they turn the corner to that they got rebuked by Greenpeace like 10 [TS]

00:39:00 ◼   ► years ago and and within a year or two they started putting up that's that [TS]

00:39:05 ◼   ► slide that is on every product launch now which is the green checklist right [TS]

00:39:08 ◼   ► which you know they don't have to do that they really don't have to do it now [TS]

00:39:12 ◼   ► when they always just check all the boxes but they'd they they have done a [TS]

00:39:15 ◼   ► lot to make their products more recyclable and less less toxic and now [TS]

00:39:19 ◼   ► they're doing things where they're you know they're buying electricity it's not [TS]

00:39:23 ◼   ► all like it's not as if like they've got solar panels on other buildings and all [TS]

00:39:27 ◼   ► the buildings there is some of it is like there's a huge solar farm in [TS]

00:39:30 ◼   ► central California that they basically bought and said we want all the power [TS]

00:39:35 ◼   ► from this but they they want to they want to say that they want to talk about [TS]

00:39:38 ◼   ► that and [TS]

00:39:39 ◼   ► that is you know I again I think it's good PR because it is we care but I also [TS]

00:39:45 ◼   ► think that they do actually care [TS]

00:39:47 ◼   ► yeah and the other thing worth noting i mean it's dated but Lisa Jackson being [TS]

00:39:54 ◼   ► onstage is noteworthy because a she's never been on stage at an event before [TS]

00:39:58 ◼   ► and be you know in the last few years there's been a growing awareness that [TS]

00:40:04 ◼   ► most of the people [TS]

00:40:07 ◼   ► Apple puts up on stage are white men yep and anything anybody who's you know can [TS]

00:40:14 ◼   ► broaden the diversity of the people who are on stage it's a good thing in [TS]

00:40:21 ◼   ► multiple ways but it's a you know I brought up with his shoulder when he was [TS]

00:40:24 ◼   ► on the show at WWDC and and he made the point which is exactly what i suspected [TS]

00:40:29 ◼   ► is true is that it [TS]

00:40:33 ◼   ► it's not like they pick people to do you know like here's who's going to do this [TS]

00:40:37 ◼   ► its people who are responsible for the thing that they're pitching who do it [TS]

00:40:40 ◼   ► right like so when Josh comes up to do the iphone SE it josh is it not just a [TS]

00:40:46 ◼   ► person who does you know who does product marketing he's product marketing [TS]

00:40:50 ◼   ► for iphone yeah and so the fact that Lisa Jackson was onstage she wasn't [TS]

00:40:55 ◼   ► going to come out onstage to talk about the iphone SE it's because she's [TS]

00:40:58 ◼   ► literally in charge of apples it [TS]

00:41:00 ◼   ► environmental policy yeah I think I do think they're they're definitely making [TS]

00:41:05 ◼   ► an attempt I it is it seems to me that they're asking the question like how can [TS]

00:41:10 ◼   ► we how can we better you know reflect diversity on stage and in videos and all [TS]

00:41:18 ◼   ► those things and there they are not close to being sort of what you see from [TS]

00:41:22 ◼   ► a google event or even microsoft event but there you can see that they're [TS]

00:41:27 ◼   ► working on getting better i noticed not just Lisa Jackson but in the videos [TS]

00:41:32 ◼   ► there were there were two videos featuring apple employees and one of [TS]

00:41:39 ◼   ► them a video is narrated by an apple product manager who is asian and there [TS]

00:41:44 ◼   ► was one that was that featured one health videos featured and [TS]

00:41:49 ◼   ► a an apple employee who is an Indian woman and so I i did notice like the [TS]

00:41:53 ◼   ► people in the people it not and not just like the kids in the health study and [TS]

00:41:57 ◼   ► all that but that like the representatives of apple in those videos [TS]

00:42:00 ◼   ► were people we haven't seen before voices we hadn't heard before and who do [TS]

00:42:04 ◼   ► show some more of the diversity that is in existence and apple and you know what [TS]

00:42:09 ◼   ► i read that is that they're making an effort and it's not like I mean it's not [TS]

00:42:15 ◼   ► like there's an incredibly diverse group on stage and that Apple's totally turned [TS]

00:42:19 ◼   ► the corner I guess what I would say is that a I think there are aware of the [TS]

00:42:22 ◼   ► perception of it and are trying to take some steps but you know they got they [TS]

00:42:26 ◼   ► got more work to do but it was a it was good to see new new people from apple on [TS]

00:42:30 ◼   ► stage this is it's not just about Apple's diversity it's also like Apple [TS]

00:42:35 ◼   ► used to be the least diverse company in the world because there was literally [TS]

00:42:39 ◼   ► like a guy who did almost everything publicly right Steve Jobs wanted to be [TS]

00:42:44 ◼   ► the face of everything Apple did and you're saying they were at least diverse [TS]

00:42:48 ◼   ► in terms of their public trims the public persona because it was one guy [TS]

00:42:51 ◼   ► was teaching hubs was apple right and i think he cultivated that and he he was [TS]

00:42:56 ◼   ► he was good at it so why not do it and I feel like apples corporate culture is [TS]

00:43:00 ◼   ► still continues to unwind with katie cotton leaving and Steve Downie taking [TS]

00:43:04 ◼   ► over for NPR I I feel like they're still there still unwinding out to be like [TS]

00:43:10 ◼   ► lots of people are our work at Apple and let's get those voices on stage and it [TS]

00:43:14 ◼   ► was it started with sort of a small group of people who we already knew who [TS]

00:43:18 ◼   ► would pop up during Steve Jobs keynotes and now it keeps widening and I i [TS]

00:43:23 ◼   ► expected to keep doing that but it's kind of funny that you know I I really [TS]

00:43:27 ◼   ► think they have they they are trying to change but they have to change from a [TS]

00:43:32 ◼   ► model where like nobody gets on stage except steve and maybe a couple of [TS]

00:43:36 ◼   ► lieutenants and they don't I think they I think they know they need to not do [TS]

00:43:39 ◼   ► that anymore [TS]

00:43:40 ◼   ► yeah and I don't think they're ever going to go the route of Google who like [TS]

00:43:45 ◼   ► a google i/o keynote there might be 20 people who come on stage I maybe I'm [TS]

00:43:49 ◼   ► exaggerating a little but it's it's a lot it's a lot of people coming out for [TS]

00:43:53 ◼   ► brief you know [TS]

00:43:55 ◼   ► almost like individual features you know here's somebody else to do this on an [TS]

00:44:00 ◼   ► apple style of presentation is isn't going to change because i think that [TS]

00:44:04 ◼   ► they you know [TS]

00:44:05 ◼   ► yeah i think it works you know and i think they believe it works there's a [TS]

00:44:09 ◼   ► certain style to an apple show you know and it's it's fewer speakers coming out [TS]

00:44:15 ◼   ► for longer segments you know and then maybe somebody you know like a WC [TS]

00:44:20 ◼   ► there's a couple of things will have somebody come out to do the demo right [TS]

00:44:23 ◼   ► and then there's you know but it's just it's inherently a little different [TS]

00:44:29 ◼   ► the one thing with the Lisa Jackson thing I didn't comment on it i am i [TS]

00:44:33 ◼   ► right up on my thoughts and observations but one of the things that a couple of [TS]

00:44:37 ◼   ► readers called me on and i have to say correctly so is it's a little [TS]

00:44:43 ◼   ► disingenuous to write what I call her her segment on is the that they pitched [TS]

00:44:49 ◼   ► it as sort of like Apple is helping to save the climate and I think that's a [TS]

00:44:52 ◼   ► little it's a little self-centered because I don't really think apples [TS]

00:44:59 ◼   ► footprint as big as a company that they are is single-handedly really going to [TS]

00:45:02 ◼   ► move the dial on the overall climate at the planet i think that they should [TS]

00:45:06 ◼   ► pitch it more i really do because i think that i think this is working help [TS]

00:45:09 ◼   ► is pitch it more as we're setting an example that we want all of our other [TS]

00:45:13 ◼   ► fellow companies in the fortune 500 to follow [TS]

00:45:16 ◼   ► we're showing that it's possible to be a hundred percent renewable why is why [TS]

00:45:23 ◼   ► aren't other companies doing the same and i still believe that but the other [TS]

00:45:28 ◼   ► thing i didn't mention and I didn't think about it was that they they're [TS]

00:45:32 ◼   ► they're very carefully omitting their supply chains come from their [TS]

00:45:38 ◼   ► measurements right and I don't know it would be interesting I mean I'll because [TS]

00:45:42 ◼   ► that's one thing like Tim Cook is a numbers guy so I bet that he you know [TS]

00:45:47 ◼   ► has those numbers coming from Lisa Jackson's team which is what's the [TS]

00:45:51 ◼   ► what's the environmental footprint of of our supply chain when I would be [TS]

00:45:56 ◼   ► interested to know how big that is compared to the rest of apples [TS]

00:45:59 ◼   ► operations one of the interesting things on and I've seen Ben Thompson right [TS]

00:46:03 ◼   ► about this its protector a little bit [TS]

00:46:05 ◼   ► and my room as mom who is a science fiction writer but he also writes about [TS]

00:46:08 ◼   ► the future of renewable energies he's written about it a lot that china is [TS]

00:46:13 ◼   ► really changing it to the point where China's path to renewable energy from [TS]

00:46:19 ◼   ► coal basically is its rapid it's happening rapid rapidly because um [TS]

00:46:26 ◼   ► actually because their pollution is horrible but I it's interesting i wonder [TS]

00:46:33 ◼   ► if there's a there's something behind the scenes where they talk to their [TS]

00:46:36 ◼   ► supply chain and and are leaning on them to do this because I i think there's [TS]

00:46:40 ◼   ► opportunity in the grid in China knowing nothing about about the details of [TS]

00:46:45 ◼   ► Chinese energy systems but that the country as a whole is adding huge [TS]

00:46:50 ◼   ► amounts of renewables and it's going to keep doing that for a long time to come [TS]

00:46:54 ◼   ► so I i do wonder if that's happening in the background to that maybe there's [TS]

00:46:57 ◼   ► even a thought like look at these guys are all going to be switching to you [TS]

00:47:02 ◼   ► know or investing in you know solar in China and well there are advantages to [TS]

00:47:08 ◼   ► running an authoritarian hand government I mean right and you know you can make [TS]

00:47:13 ◼   ► the trains run on time a little easier [TS]

00:47:15 ◼   ► yeah well I I just don't know how to handle the grid and whether you can't [TS]

00:47:18 ◼   ► you can say like we're gonna buy power here and we want the credit for that [TS]

00:47:21 ◼   ► being our power the the that wind farm that you built let's say that that's the [TS]

00:47:25 ◼   ► horn high wind farm and and that's that I mean that's the truth of a grid in [TS]

00:47:29 ◼   ► general is that you're essentially buying offsets I mean when Apple when [TS]

00:47:33 ◼   ► Apple puts the know that that solar farm that south of monterey to work [TS]

00:47:40 ◼   ► it's not like there's an apple campus right there that's wired to it goes [TS]

00:47:44 ◼   ► right or a big cable one big one big to our court like the john fogerty video [TS]

00:47:50 ◼   ► yeah just plug it in and then you got it no it goes into the grid and and then [TS]

00:47:54 ◼   ► the electrons are in the grid and then they take but they get the credit for [TS]

00:47:58 ◼   ► that generation so you know electricity is weird but they're there they're [TS]

00:48:02 ◼   ► trying and i would imagine that that that the supply chain is probably going [TS]

00:48:05 ◼   ► to get better just because I get the impression that the energy mix in China [TS]

00:48:08 ◼   ► is going to get better but you know who knows you're you're you're right i'm [TS]

00:48:12 ◼   ► sure tim cook knows well they're conspicuously avoided mentioning it [TS]

00:48:17 ◼   ► and you know I don't know I don't really blame them i think if you know if I was [TS]

00:48:21 ◼   ► on their team i probably would have said yeah we don't know this is not mention [TS]

00:48:24 ◼   ► it yeah i think i think you're right though Apple wants to be a I think it [TS]

00:48:27 ◼   ► would be great of Apple was just more an example of like look this is how a big [TS]

00:48:30 ◼   ► company can do this and if you want to be a big company that can say look we're [TS]

00:48:34 ◼   ► standing up and we're going to be under percent renewables by this date you can [TS]

00:48:38 ◼   ► do it because Apple did it and he and even say like here's what it costs us [TS]

00:48:41 ◼   ► and it's realistic about how much it costs so that it you know because that's [TS]

00:48:46 ◼   ► one of the arguments always like well we don't know it's a mystery and apple [TS]

00:48:49 ◼   ► could say no we know and you can follow our lead this is how much it will cost [TS]

00:48:53 ◼   ► you to do this you know [TS]

00:48:54 ◼   ► so then the last part of the Lisa Jackson's part of the show was the [TS]

00:48:58 ◼   ► introduction of Liam the iphone deconstructing robot which was kind of a [TS]

00:49:04 ◼   ► surprise i mean because apple doesn't really show you a bunch behind the you [TS]

00:49:10 ◼   ► know behind the stage ever right and it's sort of an interestingly my and i [TS]

00:49:17 ◼   ► wrote about it like my thing is I can't help but wonder if they're same people [TS]

00:49:21 ◼   ► working on Liam the deconstructing robot are also working on a sibling robot who [TS]

00:49:28 ◼   ► puts phones together because I before we ever got a look at the you know an apple [TS]

00:49:35 ◼   ► started publishing photos of you know like the inside of the foxconn factories [TS]

00:49:41 ◼   ► are assembly lines i guess it's a better way to put it you know like when Tim [TS]

00:49:44 ◼   ► Cook started going there and there were photo ops and you could see it it it a I [TS]

00:49:49 ◼   ► shouldn't have been surprised but like my gut feeling was that I thought it [TS]

00:49:52 ◼   ► would be a lot more automated and because there are things you know like [TS]

00:49:55 ◼   ► like when you see like a car factory and auto auto factory a lot of it is [TS]

00:50:00 ◼   ► roboticized whereas putting these electronics together is largely a rat [TS]

00:50:05 ◼   ► least today is largely a baby manual job [TS]

00:50:08 ◼   ► yeah I wonder and I don't know whether that's something that does Apple do that [TS]

00:50:12 ◼   ► or just Apple talk to their manufacturers about doing that is Apple [TS]

00:50:16 ◼   ► Reno work with them and and say we want to reinvent how this you know how this [TS]

00:50:20 ◼   ► goes on so that the people working in the factories or supervising the robots [TS]

00:50:25 ◼   ► rather than doing all the work themselves on that would certainly [TS]

00:50:28 ◼   ► reduce the number of people working in the factories which is certainly [TS]

00:50:30 ◼   ► the auto industry in the United States had problems right because you lost a [TS]

00:50:35 ◼   ► lot of jobs that way but I don't know it's it would be it's fascinating to me [TS]

00:50:40 ◼   ► because this is like this is a people think people talked about the problems [TS]

00:50:43 ◼   ► of recycling electronics for a long time but I felt like there was never a [TS]

00:50:46 ◼   ► drumbeat on it like there was about some other stuff but this is definitely you [TS]

00:50:49 ◼   ► know the the seems to be almost in the same class as some of the other tech [TS]

00:50:53 ◼   ► that we know exists back in the back of the apple store where it's like it's in [TS]

00:50:57 ◼   ► Apple's benefit to have a recycling program and they refurbished phones and [TS]

00:51:01 ◼   ► they can disassemble the parts and reuse them and how much of this is about being [TS]

00:51:07 ◼   ► friendly to the earth and how much of this is about like it good business [TS]

00:51:12 ◼   ► sense to why don't we why don't we reclaim all of these things and and put [TS]

00:51:16 ◼   ► them back to use I don't know it would be an interesting who builds that who [TS]

00:51:19 ◼   ► builds Liam do you get a job as a an engineer at apple and then discover that [TS]

00:51:23 ◼   ► rather than building like the new iphone you're building a device to take apart [TS]

00:51:28 ◼   ► iPhone fives [TS]

00:51:29 ◼   ► yeah maybe I guess so i can't help but think that it was that it to apple [TS]

00:51:33 ◼   ► design machine [TS]

00:51:34 ◼   ► yeah well they said it's in California so yeah I i assume so [TS]

00:51:38 ◼   ► yeah pretty cool stuff and then they gave mashable like a nice [TS]

00:51:42 ◼   ► behind-the-scenes look at it which is another sign of the modern yeah [TS]

00:51:47 ◼   ► new apple i also before I guess before we move on the other thing too and to [TS]

00:51:54 ◼   ► Tim Cook even I guess you mentioned it at the end but that it's you know if [TS]

00:51:58 ◼   ► everything goes according to schedule this will be that will be that was the [TS]

00:52:01 ◼   ► last event they're going to hold on campus right on on that on that campus [TS]

00:52:05 ◼   ► on that campus right I and a couple of people and I guess it's just I i [TS]

00:52:13 ◼   ► overlooked how some of the things that I find obvious but other people don't but [TS]

00:52:16 ◼   ► a couple of readers were like he just say that they're not gonna release [TS]

00:52:19 ◼   ► anything new this year and the answer's no no that's not the point its that the [TS]

00:52:25 ◼   ► schedule that Apple has been on the pattern that they've kind of centered on [TS]

00:52:29 ◼   ► is really sort of a three public event year schedule something in March which [TS]

00:52:33 ◼   ► is what we just had [TS]

00:52:34 ◼   ► a varying you know important depending on whether they have something majorly [TS]

00:52:40 ◼   ► new to announce it or not [TS]

00:52:42 ◼   ► WWDC in middle of June which is probably mostly software-based but maybe that's [TS]

00:52:48 ◼   ► what the hold the new macbooks for I don't know I don't know the release [TS]

00:52:52 ◼   ► these new macbooks like with a press release between now and $YEAR WGC or [TS]

00:52:56 ◼   ► hold them until WWDC but that's my guess is that the whole bunch of us will get a [TS]

00:53:00 ◼   ► call saying would you like to do that for a briefing and they'll say we have [TS]

00:53:02 ◼   ► new macbooks and here's the burrito and the press release will go out and that [TS]

00:53:05 ◼   ► would be like at the end of april or something like that [TS]

00:53:08 ◼   ► yeah and then in September there will certainly be a major event but they [TS]

00:53:12 ◼   ► don't it's because it's a major event they're not gonna hold it in their tiny [TS]

00:53:15 ◼   ► little town hall they're going to hold it like last year at the bill graham [TS]

00:53:19 ◼   ► auditory night or the front center of the year before that or you know you [TS]

00:53:22 ◼   ► were your bueno or Moscow knee West sometimes but they'll find a big venue [TS]

00:53:26 ◼   ► somewhere for that you don't think they've ever done moscone west other [TS]

00:53:29 ◼   ► than for macworld or WTF is happening not i think they did I think I'm sure [TS]

00:53:35 ◼   ► somebody out there screaming at their car right now that they did my memory is [TS]

00:53:38 ◼   ► that they have done a single freestanding Moscow knee West event but [TS]

00:53:43 ◼   ► it's probably that is booked up i think it maybe it was just luck that there was [TS]

00:53:47 ◼   ► some week where it wasn't booked where they could just drop in and do it but [TS]

00:53:50 ◼   ► and they also can't just do it for a day right because we know Apple they they [TS]

00:53:53 ◼   ► have days of prep to get a space exactly the way they want it so that they can't [TS]

00:53:57 ◼   ► just rent it for a day right i think i have my gut feeling is that were that [TS]

00:54:01 ◼   ► your buena is a thing of the past again because its size [TS]

00:54:05 ◼   ► yeah there if there were 50 it's not that much bigger than town hall [TS]

00:54:09 ◼   ► yeah it's and it's and it's a lot of custom prep work to get the hands-on [TS]

00:54:15 ◼   ► area they built that only they built a whole new hands on thing the last time [TS]

00:54:21 ◼   ► anywhere between the last time they did here between that they actually cut a [TS]

00:54:23 ◼   ► hole in the wall because they actually took a wall out I remember asking that's [TS]

00:54:29 ◼   ► Apple yeah well I built they build buildings essentially at at bill graham [TS]

00:54:34 ◼   ► and at the flint center [TS]

00:54:37 ◼   ► I think Katie cotton was still there at the time and I and I spoke to somebody [TS]

00:54:40 ◼   ► there like it towards the end like as they were getting ready to kick us out [TS]

00:54:43 ◼   ► of the hands on [TS]

00:54:44 ◼   ► area and I was like this like insanely expensive because you guys have to like [TS]

00:54:47 ◼   ► rebuild the wall and she's like yeah we don't care [TS]

00:54:49 ◼   ► yeah that's right let me take another break here before we move on into the [TS]

00:54:55 ◼   ► next segment of apple's event and thank our good friends another longtime [TS]

00:54:59 ◼   ► sponsor the show you guys know them [TS]

00:55:01 ◼   ► Squarespace Squarespace is it's the all in one place to host design customise [TS]

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00:55:22 ◼   ► first go to squarespace com and the a he just cannot emphasize enough you have [TS]

00:55:30 ◼   ► stuff like podcast you can host a podcast Squarespace they even have like [TS]

00:55:33 ◼   ► a custom audio player they they know what podcast is that can help you with [TS]

00:55:36 ◼   ► that you can close the blog you have a store you can you can build your own [TS]

00:55:40 ◼   ► store there and they have all of the shopping stuff all the ssl stuff all the [TS]

00:55:44 ◼   ► credit card taking stuff all of it is built in and you just do it when you're [TS]

00:55:50 ◼   ► customizing it I it is like using a design app it is not like sitting there [TS]

00:55:55 ◼   ► and doing code or you know moving little snippets of code around although you can [TS]

00:55:59 ◼   ► get into the code if you want to but you literally just drag stuff around and [TS]

00:56:04 ◼   ► it's exactly how web design should be you just sit there and you're you're [TS]

00:56:09 ◼   ► actually manipulating the actual website itself that you're logged into it's not [TS]

00:56:13 ◼   ► like there's an editing interface and a regular face when you're signed in and [TS]

00:56:17 ◼   ► you it's your Squarespace account you just sit there and you manipulated in [TS]

00:56:21 ◼   ► true what you see is what you get style because it's actually what you're moving [TS]

00:56:25 ◼   ► is the actual website really just can't emphasize enough how easy that is so my [TS]

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00:56:38 ◼   ► my last name Gruber and you will save ten percent off your first order [TS]

00:56:43 ◼   ► squarespace.com offer code grouper so use that code and mules they'll know you [TS]

00:56:51 ◼   ► came from from the show my thanks to squarespace if you have any kind of [TS]

00:56:54 ◼   ► website that you may want [TS]

00:56:56 ◼   ► to build go there first and try it and you'll probably not even move on to [TS]

00:57:00 ◼   ► anything else [TS]

00:57:01 ◼   ► my thanks to squarespace so then Jeff Williams comes out and like I was [TS]

00:57:07 ◼   ► sitting next to Matthew pensare know in any audience and when jeff williams was [TS]

00:57:11 ◼   ► done and he was like let me hand this off you know handed back to Tim I was [TS]

00:57:15 ◼   ► like Isis whispered to Matthew I was like let me hand things off to my [TS]

00:57:18 ◼   ► brother [TS]

00:57:20 ◼   ► it's uncanny how similar jeff williams and timken onstage demeanor is it [TS]

00:57:28 ◼   ► I can't believe more people don't don't comment on it [TS]

00:57:31 ◼   ► yeah they they seem similar there there [TS]

00:57:35 ◼   ► tim is more polished but teams had more time to be more polished yeah but Jeff [TS]

00:57:39 ◼   ► Williams is sort of like where where Tim Cook was when Tim was the coo for steve [TS]

00:57:43 ◼   ► jobs and would occasionally come out onstage to talk about like how well the [TS]

00:57:47 ◼   ► mac is doing or something like that [TS]

00:57:49 ◼   ► yeah you know one of the things we did so you know going into the town hall [TS]

00:57:52 ◼   ► event I had that realization like friday that it's probably the last one and I [TS]

00:57:56 ◼   ► went to Stephen Hackett and I said you would you be interested in working with [TS]

00:57:59 ◼   ► me on a piece like looking back at town hall and we and we had a bit he he [TS]

00:58:03 ◼   ► replied with a list of youtube videos of every town hall event since 2001 that [TS]

00:58:07 ◼   ► Stephen Hackett in a nutshell that's crazy and I was looking at him and it [TS]

00:58:12 ◼   ► was a fun story to put together we sort of split the work i've been to all of [TS]

00:58:14 ◼   ► them so I'd like little tidbits like when they took us upstairs to the dorm [TS]

00:58:18 ◼   ► room the dorm room for the ipod hifi and I wasn't there for the Ono that was so [TS]

00:58:22 ◼   ► that was that was so weird and there were some others like that or I remember [TS]

00:58:27 ◼   ► and the original ipod event i remember going to that but what one of the funny [TS]

00:58:32 ◼   ► things is that the xserve event which was in may 2002 has like super early Tim [TS]

00:58:40 ◼   ► Cook and it's interesting to see how far we've come since early tim cook it was [TS]

00:58:45 ◼   ► explaining the sales strategy of the xserve he's come a long way in the in [TS]

00:58:49 ◼   ► the intervening 14 years [TS]

00:58:51 ◼   ► yeah it's really it's it's it that the comparison to jeff williams interesting [TS]

00:58:56 ◼   ► cause a there it's just funny to me how similar they are how much it would be so [TS]

00:59:00 ◼   ► easily to believe that they were brothers [TS]

00:59:03 ◼   ► but it's also an interesting contrast in terms like you said like how much more [TS]

00:59:06 ◼   ► polished Tim Cook has gotten out how really good he's gotten on stage I think [TS]

00:59:12 ◼   ► he's I think he's relaxed a little bit i think he realizes he doesn't need to be [TS]

00:59:15 ◼   ► steve jobs right which is like and I don't mean that in a row you gotta fill [TS]

00:59:19 ◼   ► his shoes but more like Steve set the template like you said at these apple [TS]

00:59:22 ◼   ► events Apple knows what it's doing [TS]

00:59:24 ◼   ► I wrote a piece of macro couple weeks but go about how everybody doesn't apple [TS]

00:59:27 ◼   ► event like Apple defined this corporate tech media event thing but its use the [TS]

00:59:33 ◼   ► template then then even if Steve's gone there is a moment where you struggle of [TS]

00:59:37 ◼   ► like how do i how do i do this was my way of doing it instead of sort of just [TS]

00:59:41 ◼   ► reading Steve's lines for him and I feel like Tim Cook has gotten there now where [TS]

00:59:46 ◼   ► it's it's it's an apple event and it's always going to be have the echoes of [TS]

00:59:50 ◼   ► the Steve Jobs events but he just seems more comfortable in his own skin on [TS]

00:59:54 ◼   ► stage he smiles a lot more that's the thing I kept taking pictures because I i [TS]

00:59:59 ◼   ► do that [TS]

00:59:59 ◼   ► do that [TS]

01:00:00 ◼   ► these apple events and you know he used to be kind of serious and he would [TS]

01:00:05 ◼   ► occasionally have like a super awkward grin that he would be like smile for the [TS]

01:00:09 ◼   ► camera and he just seems to mean whether he's not like he could be completely [TS]

01:00:14 ◼   ► torn up inside and terrified for all I know but on stage he's projecting what [TS]

01:00:20 ◼   ► seems like completely legitimate happiness about being up there and so I [TS]

01:00:24 ◼   ► I do feel like he's kind of completely embraced his role now and knows what he [TS]

01:00:29 ◼   ► knows who he is on stage and what his public persona is and has has come to [TS]

01:00:33 ◼   ► terms with it because he yeah I think he's coming he's never he's going to be [TS]

01:00:37 ◼   ► Tim Cook he's never going to be anything but that but he just feel like he's [TS]

01:00:40 ◼   ► genuinely tim cook now [TS]

01:00:41 ◼   ► yeah and i feel that i couldn't say it better myself and I think that that's it [TS]

01:00:46 ◼   ► it doesn't matter how naturally talented you are at anything you kind of have to [TS]

01:00:50 ◼   ► do it for a little before you settle into it [TS]

01:00:52 ◼   ► sure right it's like you know III I knew how to write when I started daring [TS]

01:00:57 ◼   ► fireball but if you read the first few entries you know first year or two of [TS]

01:01:00 ◼   ► daring fireball there's a certain tone that's not it's not poorly written but [TS]

01:01:04 ◼   ► it's not it it's not right you know or when you look at the first few years of [TS]

01:01:10 ◼   ► like any of your favorite comic strips like peanuts or even calvin and hobbes [TS]

01:01:14 ◼   ► it's like they're not the characters aren't quite drawn right yeah okay sure [TS]

01:01:19 ◼   ► they're off off model i remember when i was a kid reading the Garfield books and [TS]

01:01:22 ◼   ► you start with behind your like what the hell is this this is not car filled it [TS]

01:01:26 ◼   ► looks like a parody of cardiac something that's a bit it and then it settles in [TS]

01:01:30 ◼   ► you know and then the natural you know it and I feel like you know Tim Cook's [TS]

01:01:34 ◼   ► onstage persona is exactly like that and he has settled in like saying that he's [TS]

01:01:38 ◼   ► more comfortable is just more himself is exactly it and I used to say bye before [TS]

01:01:46 ◼   ► when Steve Jobs was still around but you know when it you know for obvious [TS]

01:01:50 ◼   ► reasons it was people worse we were all speculate about what would happen [TS]

01:01:54 ◼   ► post steve jobs and I used to say I guess it's still true in theory that [TS]

01:01:59 ◼   ► it's not necessarily it doesn't have to be the case that the CEO of Apple is the [TS]

01:02:03 ◼   ► the spokesman right company and that you know Tim could just be the CEO and phil [TS]

01:02:11 ◼   ► schiller could run the event [TS]

01:02:13 ◼   ► and in a way i was i think i was right in a way I was wrong [TS]

01:02:17 ◼   ► where I was right and so far as that Tim cooked almost never cells cells the new [TS]

01:02:22 ◼   ► products he always hands off to somebody to actually pitched the products which [TS]

01:02:27 ◼   ► is obviously the what you know Steve Jobs just did it all himself but I do [TS]

01:02:31 ◼   ► kind of feel like it's important that he's sort of the host of the show there [TS]

01:02:35 ◼   ► is a certain look that the buck stops here right this is mine this is my [TS]

01:02:40 ◼   ► company [TS]

01:02:40 ◼   ► this is why we're doing what we're doing I i thought there would be less of him [TS]

01:02:43 ◼   ► honestly I thought he would do that thing where you come up with the [TS]

01:02:46 ◼   ► beginning and give the you know retail up Dave cohorts that they have even [TS]

01:02:50 ◼   ► doing this but that the company's business and then hand it off and he did [TS]

01:02:54 ◼   ► this for I think at least one event handed off essentially not come back [TS]

01:02:57 ◼   ► until the end and come back on station so they see this is why we do what we do [TS]

01:03:01 ◼   ► only Apple can do this thanks for being here goodbye and that would be it but [TS]

01:03:04 ◼   ► his presence is he's much more like the glue that holds the thing together than [TS]

01:03:09 ◼   ► I thought he yes he did and I don't think he needed he could've had Phil [TS]

01:03:12 ◼   ► Schiller do that right but right he hasn't and he's done a good job at it [TS]

01:03:16 ◼   ► yeah it's a little bit more like the host of the Oscars exactly where there's [TS]

01:03:20 ◼   ► certainly are you know you did a lot of the Oscar show is your some you know [TS]

01:03:24 ◼   ► famous actor comes out to give the award for whatever so it's not like the host [TS]

01:03:28 ◼   ► does it all but the host does glue every segment together and now exactly i feel [TS]

01:03:32 ◼   ► exactly like you did I did not think we'd see as much of Tim Cook events like [TS]

01:03:36 ◼   ► this as we do but it's you know it's all good [TS]

01:03:39 ◼   ► yeah jeff williams care kit [TS]

01:03:42 ◼   ► sounds like a big deal i I don't know what to make of it though you know like [TS]

01:03:47 ◼   ► its it i'm not quite sure how that's going to work [TS]

01:03:51 ◼   ► I mean it's just so far as the outside of the mainstream i think i think the [TS]

01:03:55 ◼   ► answer is going to be that in a year we're going to hear like we did about [TS]

01:03:58 ◼   ► some of the health stuff in in a year and the research get stuff will hear oh [TS]

01:04:03 ◼   ► well this is how care kit is being used to help patients but beyond that I mean [TS]

01:04:08 ◼   ► it's it unless you're what I what I hope is that we'll see something from [TS]

01:04:13 ◼   ► somebody who covers like healthcare the and and and research and and medical [TS]

01:04:19 ◼   ► stuff write a story or write stories about what's going on here with this [TS]

01:04:23 ◼   ► because it's their area of expertise way more than [TS]

01:04:25 ◼   ► is that it is ours i mean i-i know some doctors and I've talked to them about [TS]

01:04:30 ◼   ► apple stuff and they say well it looks cool but unless you know somebody who's [TS]

01:04:34 ◼   ► actually doing a research project that is using this tack it's harder to get a [TS]

01:04:39 ◼   ► get a sense of what's going on I think it's great that they're doing it I i [TS]

01:04:43 ◼   ► think this comes back to those corporate values again where apple looks at these [TS]

01:04:46 ◼   ► devices and says we're making these devices and putting them in people's [TS]

01:04:49 ◼   ► pockets and it can change their lives [TS]

01:04:52 ◼   ► who's gonna you know who's going to make the tools that make the medical industry [TS]

01:04:56 ◼   ► capable of doing this make it should be is where the platform owner we should do [TS]

01:05:00 ◼   ► this and I I I think it's good that they're they're doing that but I don't [TS]

01:05:05 ◼   ► know how to judge it [TS]

01:05:06 ◼   ► yeah I thought it was pretty interesting because it just have a little bit of [TS]

01:05:09 ◼   ► first-hand experience in the last few years with surgery that that the the [TS]

01:05:15 ◼   ► thing he said like you in the hospital and you have the best people possible [TS]

01:05:19 ◼   ► who do this all day every day and have up-to-the-minute knowledge dealing with [TS]

01:05:24 ◼   ► every aspect of you you know everything you're hooked up to every way you're [TS]

01:05:27 ◼   ► monitored the timing of everything is all taken care of by truly expert [TS]

01:05:31 ◼   ► professionals and then when you're discharged they give you this and it's [TS]

01:05:34 ◼   ► just like a sheet of paper yeah and it's lit it's so funny it was like not an [TS]

01:05:38 ◼   ► exaggeration like one of my finger my I everything every little surgery I've had [TS]

01:05:42 ◼   ► in the last few years that is that how they discharge you that give you like a [TS]

01:05:46 ◼   ► piece of paper and I do read them and i followed the instructions like [TS]

01:05:51 ◼   ► religiously because I you know I want these that you know I wanted my finger [TS]

01:05:55 ◼   ► to actually work again I would you know was hoping that I would be able to see [TS]

01:05:58 ◼   ► out of my left eye again but I can totally understand though how like a lot [TS]

01:06:02 ◼   ► of people don't [TS]

01:06:03 ◼   ► for whatever reason you know that they just don't think it's important or or [TS]

01:06:07 ◼   ► whatever I wonder how much better putting it you know getting it into your [TS]

01:06:12 ◼   ► phone will be i can see how it might be a lot better if you can get like if you [TS]

01:06:16 ◼   ► can automate the hey you know it you know just like getting a text message [TS]

01:06:20 ◼   ► you get an alert like without you having to manually set the alarm if you could [TS]

01:06:24 ◼   ► just get the alert that says it's time to you know take one of your pills now [TS]

01:06:29 ◼   ► or check your blood pressure or your Bureau or your you know anything like [TS]

01:06:33 ◼   ► that your blood oxygen count or whatever it is that they're that they're looking [TS]

01:06:37 ◼   ► for [TS]

01:06:38 ◼   ► yeah and and [TS]

01:06:39 ◼   ► I mean that's the it's a little bit like all the fitness stuff right it is the [TS]

01:06:42 ◼   ► flipside to fit yes that's it that's I think that's exactly the model [TS]

01:06:46 ◼   ► yeah because it's still it's still you know logging in motivation of date [TS]

01:06:49 ◼   ► personal data and the difference here is that somebody is monitoring it for you [TS]

01:06:54 ◼   ► because they're concerned about your you know specific health issues rather than [TS]

01:06:57 ◼   ► it just being sort of you saying how much how many steps and i do how much [TS]

01:07:01 ◼   ► that I run today right or you know but now if it's you know like a surgery like [TS]

01:07:04 ◼   ► I had on my finger somebody else might have on their knee or hip or something [TS]

01:07:07 ◼   ► like that you know not just stand up but it's time to do these stretching [TS]

01:07:11 ◼   ► exercises i would totally i did some physical therapy and I totally this is [TS]

01:07:17 ◼   ► the podcast world man talk about injuries [TS]

01:07:18 ◼   ► um I just physical therapy on my shoulder and it was always a challenge [TS]

01:07:23 ◼   ► for me when I came back because they had a whole regimen down and they gave me [TS]

01:07:27 ◼   ► like the sheet of paper with some exercises circled in this like really [TS]

01:07:30 ◼   ► bad illustrations and I and I had done the exercises like how do i do that [TS]

01:07:35 ◼   ► again and it fell apart very quickly and I did have that thought of like you know [TS]

01:07:40 ◼   ► would it be would have been better if I had sat down with some app and put in [TS]

01:07:45 ◼   ► like a series of reminders or calendar events or something to get me to do this [TS]

01:07:52 ◼   ► and the answer is probably yes but that and that was my failure is that I just [TS]

01:07:56 ◼   ► sort of like took the piece of paper and figured I'd get to it and I never did [TS]

01:07:59 ◼   ► yeah I also think and I think it's you know we we mentioned this earlier in the [TS]

01:08:03 ◼   ► show this whole endeavor by apple with research kit and care kit isn't really [TS]

01:08:09 ◼   ► selling phones right it's it really is a you know and as much as we can bitch [TS]

01:08:16 ◼   ► about Apple jealously guarding its margins by still selling 16-gigabyte [TS]

01:08:24 ◼   ► devices instead of starting everything 32 there's an area these areas like the [TS]

01:08:29 ◼   ► environment and health kit and well maybe not healthcare but but research [TS]

01:08:34 ◼   ► care kit for sure aren't really about selling you know devices i really do [TS]

01:08:40 ◼   ► think it's it is an institutional this is the right thing to do [TS]

01:08:43 ◼   ► we're in a position to do this and we should do it we're making the world a [TS]

01:08:46 ◼   ► better place right i think i think it's almost like it's incumbent on us because [TS]

01:08:49 ◼   ► we've got a popular platform I don't know if google has similar in [TS]

01:08:53 ◼   ► videos I kind of hope they do because it's as a platform owner you kind of [TS]

01:08:56 ◼   ► need to be the one to say yeah we're going to make this easier for these [TS]

01:08:58 ◼   ► industries to work on our platform i think and i think that its exact sort of [TS]

01:09:02 ◼   ► thing that google would do to get it does seem like the sort of you know that [TS]

01:09:06 ◼   ► that without any sort of cynicism at all thats you know it is the sort of thing [TS]

01:09:11 ◼   ► that google would want to do I mean you you're responsible for this [TS]

01:09:15 ◼   ► these devices that are on everybody's bodies they can make a huge impact but [TS]

01:09:19 ◼   ► they probably need a push because the industry is not monolithic enough [TS]

01:09:24 ◼   ► probably to create an initiative to do it but you're the platform owner you [TS]

01:09:27 ◼   ► could do it and then you you could help them and they're there are eventual [TS]

01:09:31 ◼   ► benefits i think from in terms of sales like if you've got health care [TS]

01:09:35 ◼   ► professionals and the healthcare industry really happy about how I Apple [TS]

01:09:39 ◼   ► listens to them and does all of this maybe in the end they are more inclined [TS]

01:09:43 ◼   ► to buy ipads or whatever but it's super interact I it it's not like research kit [TS]

01:09:50 ◼   ► is going to you know sell thousands of iphones I think you're right about that [TS]

01:09:53 ◼   ► I'm so then Tim Cook came back onstage and talked about Apple watch and and [TS]

01:10:02 ◼   ► this is a perfect example of the sort of thing that years ago I would not have [TS]

01:10:05 ◼   ► expected to cook the handle was that it was Tim Cook who introduced the new and [TS]

01:10:10 ◼   ► again sound but blockbuster news but new new watch straps across the line on our [TS]

01:10:17 ◼   ► spara what did he say our spring colors [TS]

01:10:19 ◼   ► yeah well i think you know I it's it's not just gently tweaked I definitely see [TS]

01:10:28 ◼   ► this as some kind of strategic move on Apple's part that they really are like [TS]

01:10:31 ◼   ► every six months going to you know I i fully expect in September that you know [TS]

01:10:36 ◼   ► probably new watch hardware in September we can talk about that in a moment to [TS]

01:10:38 ◼   ► but you know new bands to rom a couple of things one thing is that they reduce [TS]

01:10:47 ◼   ► the price the starting price for this the sport models drop 50 bucks so now [TS]

01:10:53 ◼   ► it's a 299 starting price for the 38 millimeters support i didn't check even [TS]

01:10:57 ◼   ► as did the did the bigger sport model also dropped 50 bucks how I didn't check [TS]

01:11:01 ◼   ► you i think so i think the sport Sport drop 50 i think that was the story [TS]

01:11:06 ◼   ► sport drop 50 that the first I some mentorship why didn't they drop the [TS]

01:11:10 ◼   ► addition fish that joke is like that's good yeah yeah but you know you want to [TS]

01:11:15 ◼   ► lower entry costs [TS]

01:11:17 ◼   ► I and you know i got into it did you post a brief post on during fireball the [TS]

01:11:23 ◼   ► day where somebody in a otherwise an article about something else just [TS]

01:11:26 ◼   ► offhandedly mentioned that it's it seems like it's a sign that the watch is [TS]

01:11:29 ◼   ► selling lower-than-expected because they dropped the price and I don't think [TS]

01:11:34 ◼   ► that's necessarily true at all i think that the watch is it could be but I [TS]

01:11:40 ◼   ► don't think you should draw that conclusion i think because it was [TS]

01:11:42 ◼   ► announced it's been out for a year but it was announced 18 months ago [TS]

01:11:47 ◼   ► yeah that in 18 months the idea that they could man you you know cut the [TS]

01:11:51 ◼   ► price by 50 bucks and keep the margin around the same is a very apple-like [TS]

01:11:54 ◼   ► thing to do and then on Twitter some people called me out and said well when [TS]

01:11:58 ◼   ► the Apple never drops the price of anything like macbooks are all in Estill [TS]

01:12:01 ◼   ► 899 and 999 and it's true for certain products they kind of try to keep a [TS]

01:12:08 ◼   ► price and keep it there but on others like and I would compare that especially [TS]

01:12:13 ◼   ► the sport watch I would compare to the ipod in terms of what kind of product [TS]

01:12:18 ◼   ► that mean it is to apple and you know the price points are similar and the [TS]

01:12:22 ◼   ► ipods regularly dropped in price or at least the starting price of an ipod drop [TS]

01:12:26 ◼   ► by like 50 bucks or so pretty steadily year after year after year until they [TS]

01:12:30 ◼   ► got it down to you know well you know fifty dollar ones that you attached here [TS]

01:12:37 ◼   ► jacket right so I see that as something that I i think you know that will see [TS]

01:12:45 ◼   ► you know eventually you know maybe a year or two from now that the starting [TS]

01:12:48 ◼   ► price will go to 199 and i don't know i don't know what the bottom is but it's [TS]

01:12:52 ◼   ► probably like 149 or something like that i think you're right i think if you look [TS]

01:12:55 ◼   ► at the price would you if you look at a price when it came out you have to say [TS]

01:12:59 ◼   ► is it apples intent that the Apple watch to get into an apple watch will always [TS]

01:13:04 ◼   ► be three 49er or 400 bucks or something like that is that is it really their [TS]

01:13:09 ◼   ► long-term plan that this will always be four hundred dollar product [TS]

01:13:12 ◼   ► no absolutely not absolutely not that's too expensive it is it's a [TS]

01:13:17 ◼   ► first-generation product that's what they have to sell it at but [TS]

01:13:20 ◼   ► the long run it's got to be cheaper than that right there to start at least it [TS]

01:13:24 ◼   ► has to be so I think that's part of it i think ya there [TS]

01:13:27 ◼   ► it's a it's a product has been out there a long time they wanna they want more [TS]

01:13:30 ◼   ► people in the Apple watch world right so you lower the price a little bit you've [TS]

01:13:34 ◼   ► got margin to give now I think it I think it's fine [TS]

01:13:37 ◼   ► I i do think that if they were selling every single one that they could make [TS]

01:13:40 ◼   ► and where supply constrained they wouldn't lower the price right but you [TS]

01:13:44 ◼   ► know obviously not at that part of the cycle right but I think you're right if [TS]

01:13:47 ◼   ► if Apple could make an apple watch ultimately making apple watch with good [TS]

01:13:51 ◼   ► margins 450 bucks they would they would prefer to do that because this is an [TS]

01:13:56 ◼   ► iphone accessory I think they would rather have the volume go up and then [TS]

01:14:00 ◼   ► again keeping in mind even if you sold it a hundred fifty bucks you got [TS]

01:14:03 ◼   ► watchbands and then you've got your fancier models that are always going to [TS]

01:14:07 ◼   ► be there and always gonna be enticing people on the ought to spend more money [TS]

01:14:11 ◼   ► i was talking to Mike early on our our podcast and he he listed off all the [TS]

01:14:16 ◼   ► watch bands that he's bond it's like he has spent as much on watch bands for the [TS]

01:14:21 ◼   ► Apple watches he spent on the Apple watch right i mean so I was just that [TS]

01:14:25 ◼   ► was an interesting number from tim on stage it was something that they had to [TS]

01:14:28 ◼   ► my knowledge has never revealed before he said one-third of their Apple watch [TS]

01:14:31 ◼   ► customers regularly change bands [TS]

01:14:33 ◼   ► yeah and I'm in there I've got like I've got like three and i definitely cycle [TS]

01:14:38 ◼   ► between them here and it's kind of fun to him not in that makes it a little bit [TS]

01:14:42 ◼   ► different for a few weeks I and I switch back [TS]

01:14:45 ◼   ► yeah i got apple gave me and the the new space black one with Milanese as yeah to [TS]

01:14:54 ◼   ► review which is nice [TS]

01:14:57 ◼   ► I'd I like it more than I i I've worn a couple days this week i kinda don't like [TS]

01:15:03 ◼   ► it though it for exactly the reason that I thought which is that I i kinda where [TS]

01:15:07 ◼   ► my watch out at the hinge of my wrist and so it's sort of like when i flex my [TS]

01:15:12 ◼   ► wrist it it puts a little stress on the band and the Milanese lips a little grab [TS]

01:15:17 ◼   ► it as the way I where I feel like like i'd i would need to wear it a little bit [TS]

01:15:21 ◼   ► higher on my wrist to keep it snug but i also got the nylon band and I like that [TS]

01:15:26 ◼   ► a lot and i love the new nylon strap they there was a rumor that they were [TS]

01:15:31 ◼   ► going to do like full-on like nato straps [TS]

01:15:33 ◼   ► and it's it's very i was struck by something that Marco Arment set on on [TS]

01:15:38 ◼   ► ATP the other week which isn't he he's kind of like abandoned the apple watch [TS]

01:15:41 ◼   ► is going to mechanical watches and all that [TS]

01:15:43 ◼   ► always off the deep end he's he's you know he it's marco he doesn't do [TS]

01:15:47 ◼   ► anything halfway right but but what struck me about about somebody who's not [TS]

01:15:51 ◼   ► into the apple watch anymore has moved on said and has done like real watches [TS]

01:15:56 ◼   ► said said apples bands are like second to none [TS]

01:15:59 ◼   ► I will really really owns the the watch band game i agree with that i think the [TS]

01:16:02 ◼   ► bands are really great i bought this kickstarter thing that gets you use any [TS]

01:16:06 ◼   ► watch band with its good just a couple of logs for the Apple watch and i put [TS]

01:16:10 ◼   ► this black leather band that I had on him and it's terrible like in context [TS]

01:16:15 ◼   ► compared to the apple leather band [TS]

01:16:16 ◼   ► she's not even close and so that nato strap rumor was interesting and it is it [TS]

01:16:22 ◼   ► surprising at all that in in the end what Apple did you say we've got [TS]

01:16:26 ◼   ► something that's kind of like that but it's way better and yeah and then that's [TS]

01:16:29 ◼   ► what the this woman stuff is like apples take on the john ruan of nato strap but [TS]

01:16:34 ◼   ► not not the same [TS]

01:16:36 ◼   ► yeah and it's funny too because the one thing with the nato strap is the real [TS]

01:16:42 ◼   ► nato straps go underneath the watch [TS]

01:16:44 ◼   ► it's like one continuous be a nylon that goes through the lug under the back so [TS]

01:16:49 ◼   ► that the actual back of the watch doesn't touch your wrist that's it sits [TS]

01:16:53 ◼   ► on top of the strap-on and ivory listen to the ATP x episode and Syracuse it was [TS]

01:16:59 ◼   ► confused as to why that is there actually is like a tactical reason for [TS]

01:17:04 ◼   ► the design of the strap the idea is that if one of the bars of your watch that [TS]

01:17:09 ◼   ► holds a strap if one of them breaks it while you're like in combat because it's [TS]

01:17:14 ◼   ► just one strap that goes through if one of the bars breaks the watch won't come [TS]

01:17:18 ◼   ► off your wrist [TS]

01:17:19 ◼   ► it'll still be flopping around because there's one bar broken but that the you [TS]

01:17:24 ◼   ► know the rest of the strap will be going through the other bar right because [TS]

01:17:28 ◼   ► you've essentially tried to strapped to your wrist right there superstar super [TS]

01:17:33 ◼   ► super valuable i mean i think that they regularly sell for like six fifty [TS]

01:17:39 ◼   ► thousand dollars or more but there's some vintage Rolexes that they made for [TS]

01:17:44 ◼   ► the British military in the late sixties [TS]

01:17:46 ◼   ► an early seventies and that they only could use a nato strap because the Vice [TS]

01:17:54 ◼   ► the specs of the British military that the crossbars in the watch the thing [TS]

01:17:58 ◼   ► that you need like you know and more than a normal watching need like a [TS]

01:18:01 ◼   ► special tool to like you know it's called a spring bar see it compresses a [TS]

01:18:05 ◼   ► little bit so it pops out so you can change the strap those bars were like [TS]

01:18:11 ◼   ► welded or whatever you would call it you know they David they weren't springy [TS]

01:18:14 ◼   ► they were like part of the actual watch so that they would be leaving less [TS]

01:18:18 ◼   ► likely to break so there is a tactical reason for that but that design wouldn't [TS]

01:18:22 ◼   ► work at all with the Apple watch because the strap would actually cover the [TS]

01:18:25 ◼   ► sensors exactly so they had to do their own thing they're little apple ii spin [TS]

01:18:29 ◼   ► on it right i find it to be a very comfortable material though I have a [TS]

01:18:32 ◼   ► strap like that i'm an old regular watch that i have a similar it's not really an [TS]

01:18:37 ◼   ► 80 style i actually because i don't like that I don't like the way that it sits [TS]

01:18:41 ◼   ► on your wrist when it goes through like that but its NATO style and has it just [TS]

01:18:46 ◼   ► attaches to spring bars like a regular watch but I find that nylon is actually [TS]

01:18:49 ◼   ► super comfortable material especially like in hot weather [TS]

01:18:53 ◼   ► yeah and they look better I have heard some people say that they thought they [TS]

01:18:56 ◼   ► looked kind of ugly on the on the apple website they look way better in person [TS]

01:19:01 ◼   ► yeah they're actually very hard to photograph I think that yeah well it's [TS]

01:19:04 ◼   ► almost like you get a little more a pattern on them but yeah they are they [TS]

01:19:06 ◼   ► are they super pattern woven in a multiple color of woven fabric so that [TS]

01:19:12 ◼   ► they're hard to their hard to picture [TS]

01:19:13 ◼   ► yeah I'm looking at it right now on apple's website in by putting any kind [TS]

01:19:18 ◼   ► of angle that even though on a retina my retina display here it's it there it's [TS]

01:19:23 ◼   ► it's not a good pattern on it yeah it looks weird looks weird but in person [TS]

01:19:27 ◼   ► they look nice but no major are shaking news on Apple watch which is exactly [TS]

01:19:32 ◼   ► what we expected right so do you think what we talked about this in person [TS]

01:19:37 ◼   ► after the event you think that they have to do I kind of think they do have to do [TS]

01:19:43 ◼   ► apple watch to point out in September i think i think they need to do a refresh [TS]

01:19:47 ◼   ► its September will be two years since it was announced [TS]

01:19:49 ◼   ► if not shipped around and so it's hard to say that the hardware is two years [TS]

01:19:53 ◼   ► old the hardware didn't exist when it was announced right it was they were [TS]

01:19:57 ◼   ► still working on it and then they got out six months later [TS]

01:20:00 ◼   ► but I feel like they did they do need to do a refresh at the same time I wonder [TS]

01:20:03 ◼   ► what is an Apple watch refresh look like and is it you know they've got so much [TS]

01:20:07 ◼   ► work i think to do on the software side still to that too is it isn't like i [TS]

01:20:13 ◼   ► would like to see it be subtle [TS]

01:20:14 ◼   ► I'd like it see it be like yes there's a new model but it looks like the old [TS]

01:20:18 ◼   ► model more or less than all the bands work with it it behaves more or less the [TS]

01:20:21 ◼   ► same maybe it's more energy-efficient it last longer it's it's it's more it's [TS]

01:20:26 ◼   ► faster whatever but it's sort of like still Apple watch almost not like a [TS]

01:20:30 ◼   ► stealth replacement Apple watch to is completely new but more like now you [TS]

01:20:35 ◼   ► know here's the new model of Apple watch it sits a little bit better and and like [TS]

01:20:40 ◼   ► leave it at that because I I feel like what they really don't want to do is [TS]

01:20:44 ◼   ► giving him the impression that every two years [TS]

01:20:49 ◼   ► there's going to be a completely different apple watch and all of your [TS]

01:20:51 ◼   ► old stuff is gonna be gone [TS]

01:20:53 ◼   ► I i think they all want almost want to make it feel timeless like this is our [TS]

01:20:58 ◼   ► design it's going to look like this for a while you know you can get used to it [TS]

01:21:02 ◼   ► feel to feel good about buying one but we'll see [TS]

01:21:06 ◼   ► I I that's my hope is that it's it's not like a like a major phone announcement [TS]

01:21:12 ◼   ► but it's more like yeah the apple watch is a little bit better now but it's [TS]

01:21:15 ◼   ► still the apple watch and in especially on the hardware side because you know i [TS]

01:21:20 ◼   ► think the hardware is is it can always be improved but it's not the problem [TS]

01:21:24 ◼   ► with the Apple watch if I got problems with the Apple watch and we talked about [TS]

01:21:27 ◼   ► this too when we were in cupertino you know I think it's more on the software [TS]

01:21:30 ◼   ► like after two years of use or any year-and-a-half where the public is you [TS]

01:21:35 ◼   ► is is using it they should have some better ideas about like assumptions they [TS]

01:21:40 ◼   ► made two years ago that maybe are right that they have to fix and software I i [TS]

01:21:43 ◼   ► think the hardware needs improvement to i think that the thing is just too damn [TS]

01:21:47 ◼   ► slow [TS]

01:21:47 ◼   ► I yeah yeah tonight really it's hard to tell right because is that the software [TS]

01:21:51 ◼   ► the hardware it's gotta be the hardware that's just the fact that it takes [TS]

01:21:54 ◼   ► forever for apps to launch and sometimes they don't [TS]

01:21:56 ◼   ► well and just for example like I just went through it again because they let [TS]

01:22:00 ◼   ► me have a review unit of the Milanese things so I paired it with the it it is [TS]

01:22:07 ◼   ► the whole hassle it's such a it's the worst thing in the world to complain [TS]

01:22:10 ◼   ► about because we want a great job [TS]

01:22:12 ◼   ► I have this is great i mean i don't want to complain and then I you know Apple [TS]

01:22:17 ◼   ► gives me these things to review and get to play with this all this stuff without [TS]

01:22:20 ◼   ► having to buy it it's it's great fun but it you know but it's a pain in the ass [TS]

01:22:28 ◼   ► like women with the way that Apple watch is paired to a phone [TS]

01:22:30 ◼   ► it's a pain in the ass to test a new phone because then you can't really [TS]

01:22:34 ◼   ► fully test it unless you're also pairing it you know with your watch if that's [TS]

01:22:38 ◼   ► how you normally if you actually where Apple watch and you know it's such a [TS]

01:22:44 ◼   ► pain in the ass to parenteral watch but just pairing the new watch that they [TS]

01:22:48 ◼   ► gave me to review i paired it with the iphone SE so i'm i'm leaving my watch my [TS]

01:22:51 ◼   ► up the one I actually bought known paired with the iphone 6s that i bought [TS]

01:22:55 ◼   ► known and i'm using their review unit watch with a review unit phone what a [TS]

01:23:01 ◼   ► pain in the ass addition to set up a new Apple watch it is it takes forever [TS]

01:23:05 ◼   ► yeah it's a and that's not just a reviewer's problem [TS]

01:23:09 ◼   ► my wife had her she had her iphone screen break and got a replacement and [TS]

01:23:16 ◼   ► the replacement digitizer was bad so she took it back and they and they replace [TS]

01:23:19 ◼   ► the whole unit and you know what that means she had to then reap reap air her [TS]

01:23:24 ◼   ► Apple watch and restore from backup and it took forever and then it wasn't [TS]

01:23:28 ◼   ► working right and and they said but wipe wipe it and don't restore your backup [TS]

01:23:35 ◼   ► and see if it's something weird involving your backup so we wiped it and [TS]

01:23:40 ◼   ► then we had to repair they have once again it's another like hour to set that [TS]

01:23:43 ◼   ► I so there are real-world scenarios where it's like anytime you change [TS]

01:23:47 ◼   ► anything about your phone you have to go through that Apple watch process again [TS]

01:23:51 ◼   ► alright and i don't mean to i think in the long run they have to be aware of [TS]

01:23:55 ◼   ► this because inside Apple they have to be you know they probably parent on pear [TS]

01:23:59 ◼   ► apple watches more than anybody you know why they're testing ideas and testing [TS]

01:24:03 ◼   ► you know prototype new devices and stuff like that so they have to be aware of [TS]

01:24:06 ◼   ► that but it's when you've gone through and it's no longer novel like when you [TS]

01:24:11 ◼   ► when it first came out and sure it took a long time but you could like you know [TS]

01:24:15 ◼   ► I was you know just studying what it does and watching the little spinner go [TS]

01:24:19 ◼   ► around and now that's a clever thing but now it's like oh my god this is [TS]

01:24:23 ◼   ► ridiculous [TS]

01:24:24 ◼   ► yeah i mean [TS]

01:24:26 ◼   ► really can take like an hour it's got you so yeah I mean the hardware i would [TS]

01:24:30 ◼   ► imagine that um a new Apple watch would not look at that different there's a [TS]

01:24:36 ◼   ► rumor about putting a camera on it i don't even know about that because it's [TS]

01:24:39 ◼   ► just gonna take pictures of your nose but I ridiculous but but making the [TS]

01:24:44 ◼   ► processor faster and more energy-efficient and so that the battery [TS]

01:24:50 ◼   ► last longer these are things that I could see right though that that's the [TS]

01:24:55 ◼   ► to me it feels like that's what the the new Apple watch should be is like the [TS]

01:24:59 ◼   ► old Apple watch except faster and last longer I can the only thing I could [TS]

01:25:04 ◼   ► think of using the camera for would not be facetime because again the angle [TS]

01:25:08 ◼   ► would be terrible and the your arms get tired within like 15 seconds [TS]

01:25:13 ◼   ► yeah I i could see it though if they can do it it would almost be to me the only [TS]

01:25:19 ◼   ► time i would imagine using it and i've i've been in this situation like when [TS]

01:25:22 ◼   ► i'm out jogging and and don't want to take my phone out of the pocket I have [TS]

01:25:27 ◼   ► and whatever if it's alright if I see something interesting [TS]

01:25:30 ◼   ► it would be interesting to just . my wrist at it and take a picture but [TS]

01:25:34 ◼   ► there'd be no there's problems with that too [TS]

01:25:37 ◼   ► I because you don't you wouldn't be able to look at the screen to ya to do it if [TS]

01:25:41 ◼   ► you're pointing just pointing your watch it something if you can launch a cock [TS]

01:25:45 ◼   ► camera app and it turns the like the bottom button into a shutter for a [TS]

01:25:49 ◼   ► picture you can get a picture but you you know you're almost like shooting it [TS]

01:25:54 ◼   ► blind [TS]

01:25:55 ◼   ► yeah I i took some pictures of the apple of them without looking through the [TS]

01:25:58 ◼   ► viewfinder of like low low angles of apple products and the hands-on here [TS]

01:26:02 ◼   ► afterward and they were all terrible because i couldn't frame them right [TS]

01:26:06 ◼   ► it's not gonna be yeah I I get the appeal of the Dick Tracy video watch [TS]

01:26:11 ◼   ► kind of thing but boy that would not be where I would put my that's nothing [TS]

01:26:14 ◼   ► that's crying out on the exactly right [TS]

01:26:16 ◼   ► this boy only had a camera in there man then we would really have something that [TS]

01:26:21 ◼   ► is not what I i think it's going on with the Apple watch [TS]

01:26:24 ◼   ► exactly so yeah I do think though that the big news for the watch and hardware [TS]

01:26:30 ◼   ► and software will all be in September I think it'd be a huge part of the [TS]

01:26:34 ◼   ► September event yeah I'd love to see if there was a if they talk about watching [TS]

01:26:38 ◼   ► us [TS]

01:26:39 ◼   ► 3a lot at WWDC if we get if we get maybe get a sense of that they're right I I'm [TS]

01:26:46 ◼   ► and I'm hoping I'm really hoping that they rethink the whole thing because [TS]

01:26:50 ◼   ► yeah it feels like and developers feel this way to I think which is you know [TS]

01:26:55 ◼   ► the app model doesn't really work right and it's completely using and people [TS]

01:27:00 ◼   ► aren't using apps in large part on the on the watch when i talk to developers [TS]

01:27:04 ◼   ► who have watch apps their apps don't get used very much and that would be a good [TS]

01:27:08 ◼   ► time for them to communicate with developers like all right we're going to [TS]

01:27:12 ◼   ► make some changes to watch OS we're going to make it simpler [TS]

01:27:15 ◼   ► you know this is how you're gonna your software is going to interact with it's [TS]

01:27:17 ◼   ► gonna be a little bit different i would love to hear that at WWDC we'll see if [TS]

01:27:23 ◼   ► they because i feel like the after two years they gotta look at and go oh yeah [TS]

01:27:27 ◼   ► we we probably this hole complications and glances and apps from the app [TS]

01:27:33 ◼   ► launcher screen and what we use the buttons for it's like we kind of got it [TS]

01:27:36 ◼   ► wrong [TS]

01:27:37 ◼   ► let's let's clean this up and and into it take to on it um and I hope they do i [TS]

01:27:42 ◼   ► hope they don't I hope they I think it'll be hard for them not to notice [TS]

01:27:45 ◼   ► that I hope they're like pride doesn't get in the way like no no it's gonna be [TS]

01:27:49 ◼   ► fine it's gonna be fine because I think this product could be way better even if [TS]

01:27:54 ◼   ► all they did was change some of the things about the software [TS]

01:27:57 ◼   ► yeah I very much agree with that I we ever took my bottom line is that i think [TS]

01:28:02 ◼   ► they made a big mistake by offering apps in the first place that maybe eventually [TS]

01:28:06 ◼   ► they should have done it but i think they should have bit the bullet and done [TS]

01:28:09 ◼   ► what they did with the iphone and wait at least a year before they open it up [TS]

01:28:14 ◼   ► to apps just because the app experience is so poor [TS]

01:28:18 ◼   ► it's it really would have been better to ship without it even though it would [TS]

01:28:22 ◼   ► have inevitably led to people screaming that they want apps only in theory but i [TS]

01:28:28 ◼   ► still think it just the actual experience of it and the way it's played [TS]

01:28:31 ◼   ► out [TS]

01:28:32 ◼   ► I think bears that out like you said like developers even say you know we [TS]

01:28:35 ◼   ► made the appt nobody uses it [TS]

01:28:38 ◼   ► yeah and and having you know your apps on your phone is phone accessory having [TS]

01:28:42 ◼   ► your apps on your phone do things on the watch that are interesting i like that [TS]

01:28:46 ◼   ► idea i think the complications thing is actually way more interesting i think [TS]

01:28:50 ◼   ► glances are actually a little bit more interesting I don't [TS]

01:28:53 ◼   ► was rather glances be more powerful and not have apps [TS]

01:28:56 ◼   ► yep yeah I I never want to go i can't remember the last time that I'd wanted [TS]

01:29:01 ◼   ► to and needed to go to the app screen so the pressing one of the primary buttons [TS]

01:29:06 ◼   ► on the thing one press on the crown takes me to a place where I never want [TS]

01:29:10 ◼   ► to go [TS]

01:29:11 ◼   ► yep so anyway I'm with you I new hardware and I I hope like a interesting [TS]

01:29:17 ◼   ► conceptual rethink of the software would I didn't really think about the fact [TS]

01:29:21 ◼   ► that they might do that it's at WWDC I kind of bet that they don't because i [TS]

01:29:26 ◼   ► think that if they're going to do that it at now that you mention it I kind of [TS]

01:29:31 ◼   ► think it could be a big towel as to whether they're going to rethink it or [TS]

01:29:34 ◼   ► not and I feel like if they talk about it at WWDC it probably won't involve a [TS]

01:29:39 ◼   ► major conceptual rethink of how the watch us works and if there are going to [TS]

01:29:44 ◼   ► do it i think they're going to save it for September so that they can add to [TS]

01:29:48 ◼   ► the surprise of the event will be one of those half-measures things where you [TS]

01:29:52 ◼   ► know here are some new things you can do with wha chaps and leaving aside that [TS]

01:29:55 ◼   ► well we're actually going to change how you get to them and how it works but you [TS]

01:30:00 ◼   ► know only tell the developers what they need to know to to get their apps [TS]

01:30:04 ◼   ► I don't know I feel like they need to evangelize with developers about watch [TS]

01:30:07 ◼   ► apps because i feel like there with that was not only did the customers sort of [TS]

01:30:12 ◼   ► get let down by the apps but the developers got let down by the apps it [TS]

01:30:16 ◼   ► was right there there if they had to change you know midstream and the watch [TS]

01:30:21 ◼   ► is two apps were different rules than the original watch apps and and so I [TS]

01:30:24 ◼   ► feel like yeah they want if they want active app developers on the watch [TS]

01:30:29 ◼   ► they're gonna have to tell them a story of some kind of WWDC yeah and i think [TS]

01:30:34 ◼   ► that you know the truth is that they burned a little bit of trust right yeah [TS]

01:30:39 ◼   ► oh yeah you know the message from Apple both publicly and privately by talking [TS]

01:30:44 ◼   ► to like developer relations people was seriously you you know you should do [TS]

01:30:48 ◼   ► this you should you know you should you need a story to get on the watch get on [TS]

01:30:52 ◼   ► the watch and a lot of you know a lot of people listen to a lot of people did it [TS]

01:30:56 ◼   ► and I think a lot of people see it as effectively wasted effort or at least [TS]

01:30:59 ◼   ► effort that could might have been better allocated something else not that it was [TS]

01:31:02 ◼   ► completely wasted but that maybe the time would be better [TS]

01:31:05 ◼   ► spent you know making your ipad version of your app better position and not just [TS]

01:31:10 ◼   ► because of like how many people it's not how many people have apple launches [TS]

01:31:14 ◼   ► that's not the issue the issue is people who have the Apple watches aren't using [TS]

01:31:17 ◼   ► their watch apps because the app experience on the watch is bad right [TS]

01:31:21 ◼   ► right [TS]

01:31:23 ◼   ► that brings us to the iphone SE and jaws did it on stage I guess we can just [TS]

01:31:30 ◼   ► makes talking about the actual device with with with the event I thought he [TS]

01:31:36 ◼   ► did a good job i thought you know we haven't seen jaws on stage in awhile and [TS]

01:31:39 ◼   ► the idea is really he's a great presenter I think so too i ran into him [TS]

01:31:43 ◼   ► before the event I i I'm and I walked over from from building one where we all [TS]

01:31:49 ◼   ► came in over the building for with him and we were chatting because he he saw [TS]

01:31:54 ◼   ► the town hall story that we did and that was that was great and it turns out they [TS]

01:31:57 ◼   ► had a slide about the presentation so we have people like I see it's not just us [TS]

01:32:02 ◼   ► um which was cool and I live no neck I for a long time because he used to be [TS]

01:32:08 ◼   ► like the powerbook product manager [TS]

01:32:09 ◼   ► I mean he goes back a long way at apple and I he he is very good onstage and one [TS]

01:32:17 ◼   ► of those town hall event that we found he liked was the person who intro the [TS]

01:32:22 ◼   ► event he like got up on stage and said good morning everybody welcome to this [TS]

01:32:26 ◼   ► applicant wow if you had first I i remember that when it i think it was [TS]

01:32:30 ◼   ► like the iOS to or iOS three [TS]

01:32:33 ◼   ► yeah I'm it was like a march event where they were like I announced I think maybe [TS]

01:32:37 ◼   ► like iOS three and i think it was the iphone software 3.0 I think that's what [TS]

01:32:42 ◼   ► they call it right and it was at a time one of the times when Steve Jobs was on [TS]

01:32:47 ◼   ► a medical leave right and it was a year after they had they launch the app store [TS]

01:32:51 ◼   ► I'm yeah yeah so he's good and it was great to see him on stage because I I I [TS]

01:32:56 ◼   ► like him I think he's a I think he's a good guy and and I think he does a good [TS]

01:33:00 ◼   ► job on stage he's always been sort of you know he works for phil schiller so [TS]

01:33:06 ◼   ► he doesn't get necessarily as many opportunities to shine because Phil [TS]

01:33:10 ◼   ► could have done that demo right but but instead just did it and I thought that [TS]

01:33:14 ◼   ► did a good job [TS]

01:33:15 ◼   ► yeah and it's a tough it [TS]

01:33:17 ◼   ► of pitch like I said at the beginning of the show it's you know here's a phone [TS]

01:33:20 ◼   ► that everything about it is familiar in some way it's just a new combination and [TS]

01:33:25 ◼   ► you know I thought he did a good job and somebody who's been looking forward to [TS]

01:33:28 ◼   ► the idea of a 4-inch phone that plz plz plz still has top-of-the-line specs i [TS]

01:33:33 ◼   ► was really happy with the announcement tons of speculation before the event [TS]

01:33:38 ◼   ► that that it was gonna have like a underclocked a nine if it does seven [TS]

01:33:43 ◼   ► eight nine that the camera would be some sort of lesser image quality compared to [TS]

01:33:48 ◼   ► the success and both of those things turned out not to be true [TS]

01:33:52 ◼   ► yeah it's um it's funny the the it makes sense to me write the rumors that like [TS]

01:34:01 ◼   ► oh it's going to be a redesigned thing and and you know it's it's a that end [TS]

01:34:08 ◼   ► well I mean what you said about the the idea of it being underclocked [TS]

01:34:11 ◼   ► underclocked I was pondering that because that on one level it just makes [TS]

01:34:15 ◼   ► sense it's like well it's gonna be the cheapest phone it should be kind of [TS]

01:34:18 ◼   ► lesser right and then as I was listening i thought okay i see what they're doing [TS]

01:34:21 ◼   ► here they're doing a lot of what they did when they did the ipad air 2 which [TS]

01:34:25 ◼   ► is let's max it out now and we're going to just leave it there for a while [TS]

01:34:29 ◼   ► because are they really going to do a new iphone SE every year [TS]

01:34:32 ◼   ► no they're not so pack it with the the 6s stuff for the most part right now [TS]

01:34:38 ◼   ► pack that in and I would call that this year's technology but it's not this [TS]

01:34:42 ◼   ► year's technology right it's it's last year's technology in the current current [TS]

01:34:46 ◼   ► models but there will be new models in a few months so packed with last year's [TS]

01:34:51 ◼   ► technology but that will give you a couple you know 23 years where you don't [TS]

01:34:55 ◼   ► have to update it and then in two or three years you turn it around again [TS]

01:34:59 ◼   ► maybe and have it look perhaps even exactly the same as it does now again [TS]

01:35:03 ◼   ► but you you know at that point you put in the specs from the iphone 7s or [TS]

01:35:07 ◼   ► whatever [TS]

01:35:08 ◼   ► yeah that's the the it's like I've been hoping for an iphone 4 with with these [TS]

01:35:14 ◼   ► specs for so long and now that I've got it i'm instantly worried about the [TS]

01:35:17 ◼   ► future [TS]

01:35:18 ◼   ► sure right because you may not be able to whatever amazing thing they announce [TS]

01:35:22 ◼   ► this fall or even next fall [TS]

01:35:24 ◼   ► you know mean it may not come to that phone for two years or three years [TS]

01:35:30 ◼   ► that's very true now so by thinking strategically is that they're definitely [TS]

01:35:35 ◼   ► not going to do a 4-inch phone in September another one now dad certainly [TS]

01:35:40 ◼   ► not right now I don't even think it will be once a year I don't think so either [TS]

01:35:45 ◼   ► like and I know and that's a couple of people I've spoken to privately have [TS]

01:35:50 ◼   ► been like who were four inch fans were you know like I think it's too much to [TS]

01:35:55 ◼   ► ask that they were going to do an iphone 7 that comes in three sizes for 4.75 [TS]

01:36:00 ◼   ► qualified because this it's only six months after this event right like build [TS]

01:36:04 ◼   ► so they'll go off cycle with events but they almost never the only one I can [TS]

01:36:08 ◼   ► only example I can think of is when they they they replace the ipad 36 months [TS]

01:36:13 ◼   ► after it came out right [TS]

01:36:16 ◼   ► yeah that was like the first retina iPad is soo underpowered under don't forget [TS]

01:36:22 ◼   ► it it was it was like them [TS]

01:36:25 ◼   ► it's like the 1i OS clunker device that they've shipped and it was nice in some [TS]

01:36:29 ◼   ► ways because it was retina and retina in and of itself is I think that's why they [TS]

01:36:33 ◼   ► did it is now threatening in and of itself is so compelling and i won my [TS]

01:36:38 ◼   ► wife used that for several years yeah yeah but it you know was replaced just [TS]

01:36:43 ◼   ► six months after it came out which is unusual but that was because it was you [TS]

01:36:47 ◼   ► know there were problems with the with the ipad 3 was too heavy it was [TS]

01:36:50 ◼   ► underpowered and there's no problems with the iphone SE like that know and [TS]

01:36:56 ◼   ► and you know Apple has shown in the last few years that they're willing to take [TS]

01:36:59 ◼   ► these products and put them on other something other than a one year cycle [TS]

01:37:02 ◼   ► it's like how do we do more products one way we do more products as Apple is not [TS]

01:37:08 ◼   ► not update all our products every year right so so they the ipad air is a great [TS]

01:37:13 ◼   ► example ipad air 2 the ipad mini how do you had a year where they didn't do a [TS]

01:37:18 ◼   ► new version of it right and then you come out with one and it's [TS]

01:37:21 ◼   ► top-of-the-line like ipad air 2 blew us away with how much stuff was in it and [TS]

01:37:26 ◼   ► that's good because it was so far ahead that it had a lot of like room to fall [TS]

01:37:31 ◼   ► lot of time where it kind of decay as other products advanced and it would [TS]

01:37:35 ◼   ► still be pretty good and and that's still I mean cutting the price on it [TS]

01:37:39 ◼   ► that's still a pretty great product with a pretty good great price even now [TS]

01:37:43 ◼   ► but that's that I feel is what the SEC stories it's the same thing it's like [TS]

01:37:47 ◼   ► let's max it out now because then it's just gonna sit there for a couple years [TS]

01:37:51 ◼   ► yeah I kind of feel like it's it's the iphone 5c done right it yeah yeah i mean [TS]

01:37:58 ◼   ► the 5c label it was literally the old phone and with color in it and I think [TS]

01:38:05 ◼   ► people felt like they were getting i think one of the reasons that didn't [TS]

01:38:09 ◼   ► sell so well is that they felt like they were getting kind of last year's tak [TS]

01:38:12 ◼   ► yeah and and it was not really a new phone it was just a new rapper and the [TS]

01:38:17 ◼   ► iphone SE is a new phone in an old rapper well and I know that there are [TS]

01:38:21 ◼   ► definitely know anything we say no you know we always speak in the Iowa [TS]

01:38:24 ◼   ► speaking extremes because it is you say nobody wanted to buy last year's phone [TS]

01:38:28 ◼   ► or nobody wanted to buy a phone that didn't look like a premium iphone and of [TS]

01:38:32 ◼   ► course that's not true [TS]

01:38:33 ◼   ► plenty of people bought the iphone 5c sure there's lots and we're still using [TS]

01:38:37 ◼   ► I even I've been on Apple's campus and a not recently but I you know when it was [TS]

01:38:42 ◼   ► fresher I saw people you know Apple employees who obviously are well [TS]

01:38:45 ◼   ► informed about the specs i could have any phone and iphone that they want who [TS]

01:38:51 ◼   ► chose the 5c because they wanted the color you know it definitely appeal to [TS]

01:38:55 ◼   ► some people [TS]

01:38:55 ◼   ► Tom but in Bernardino County loved it too i think is as friend of the show Ben [TS]

01:39:01 ◼   ► Thompson nose at as pointed out i think in the aggregate though it proved to be [TS]

01:39:06 ◼   ► a mistake to make a phone that didn't look like a premium iphone that in the [TS]

01:39:09 ◼   ► iphone brand is to continue it hinges upon looking like a premium device and [TS]

01:39:13 ◼   ► therefore it needs to be made out of apples premium materials which at the [TS]

01:39:17 ◼   ► moment are you know anodized aluminum yeah it's almost like it's a psychology [TS]

01:39:23 ◼   ► that it can be cheaper [TS]

01:39:25 ◼   ► that's fine but it still needs to look like its premium like it's expensive and [TS]

01:39:29 ◼   ► that's that's an important part of the brand identity i guess so I my guess is [TS]

01:39:34 ◼   ► strategically they're not going to do a new one next year maybe I i wouldn't be [TS]

01:39:40 ◼   ► surprised if they never make a 4-inch iphone again and I know that that kind [TS]

01:39:43 ◼   ► of is a little contrary to Jazz's pitch on stage that we've you know realize [TS]

01:39:48 ◼   ► that some people prefer 4-inch fun i wouldn't be surprised if they never do [TS]

01:39:53 ◼   ► again but it might be completely based on how well the [TS]

01:39:57 ◼   ► iphone SE cells if it does sell well enough that they're like yeah we should [TS]

01:40:01 ◼   ► you know we should definitely keep this in the light you know something at this [TS]

01:40:04 ◼   ► size in the lineup [TS]

01:40:05 ◼   ► I wouldn't be surprised if we don't hear you get another one for two years [TS]

01:40:09 ◼   ► yeah I i would be shocked if it wasn't on a two or three-year cycle and that's [TS]

01:40:13 ◼   ► okay that's okay not every Apple product needs to get updated every year right [TS]

01:40:17 ◼   ► because we just got we got trained that there would always be a new one and and [TS]

01:40:20 ◼   ► their bandwidth I mean like I said the idea that you've got now three different [TS]

01:40:25 ◼   ► current iphone models plus two of last year's that are still being made and [TS]

01:40:30 ◼   ► sold so there's five new iPhones right you can't m3 current models you can't [TS]

01:40:36 ◼   ► turn them all over every year they just they can't they [TS]

01:40:39 ◼   ► Apple I don't think between the designers and engineers and all that [TS]

01:40:42 ◼   ► even apple doesn't have the bandwidth to do that and all the ipads that they've [TS]

01:40:46 ◼   ► got now and all the max they've got now so you pull some things that are less [TS]

01:40:50 ◼   ► vital and you and you put them on a two-year cycle but nothing wrong with [TS]

01:40:54 ◼   ► that [TS]

01:40:54 ◼   ► and until monday that I've you know the 4-inch iphone that they were selling was [TS]

01:40:59 ◼   ► from 2013 it was two-and-a-half years old so i wouldn't be surprised at all [TS]

01:41:05 ◼   ► and in fact if you follow the Apple is a company of patterns i think i wouldn't [TS]

01:41:10 ◼   ► be surprised if maybe we get another one two and a half years from now maybe [TS]

01:41:13 ◼   ► they'll do a 4-inch phone that premieres at the September event could be could be [TS]

01:41:18 ◼   ► or it'll be another thing like this where in two years will be a will be a [TS]

01:41:22 ◼   ► spring event and it'll be the best tak from the iphone 7s inside the new iphone [TS]

01:41:27 ◼   ► SE right one thing they mentioned multiple times jobs mentioned at least [TS]

01:41:34 ◼   ► at least twice was that the chamfered edge is now Matt instead of polished [TS]

01:41:39 ◼   ► which is true it is you can if you look at it side-by-side with an iphone 5 r 5 [TS]

01:41:46 ◼   ► 5 or 5s you will see the difference [TS]

01:41:49 ◼   ► I thought it was a curious thing that they mentioned multiple times though [TS]

01:41:52 ◼   ► well I mean it's like literally the only thing that's different about I wonder I [TS]

01:41:58 ◼   ► wonder whether that is a decision I would love to know if that is a decision [TS]

01:42:03 ◼   ► made for aesthetic reasons for financial reasons because it is it is it that Jony [TS]

01:42:08 ◼   ► ive seen how you know if I ever get it [TS]

01:42:10 ◼   ► hands i'm not going to Johnny I voice if i ever get a chance to revisit the 5s [TS]

01:42:14 ◼   ► the thing the thing that bothers me about it is I really regret the shiny [TS]

01:42:17 ◼   ► chamfered edge given that the the rest of the edges are all matt is it was a [TS]

01:42:22 ◼   ► mistake or whether it's more like hey Johnny it's going to save us like two [TS]

01:42:27 ◼   ► dollars of phone not to have the chamfered edge be shiny to you care and [TS]

01:42:31 ◼   ► have him saying man its fine and he cared he cared when the phone was new [TS]

01:42:35 ◼   ► and it was like no goddammit we're gonna you know we're paying fifty cents to do [TS]

01:42:39 ◼   ► it and now he does it's like sort of like he doesn't doesn't really care [TS]

01:42:42 ◼   ► about the that's all i'd love to know whether whether it was that like a [TS]

01:42:45 ◼   ► financial decision or or is it like a revisitation of you know [TS]

01:42:49 ◼   ► oh I changed my mind about the chamfered edges now I can see it either way I [TS]

01:42:52 ◼   ► could see that maybe it was actually difficult to do the matte finish and [TS]

01:42:55 ◼   ► they couldn't do it before and now they have figured out a way to do it and now [TS]

01:42:58 ◼   ► they're that's why they mentioned it twice because it's a hard thing to do [TS]

01:43:01 ◼   ► but rather proud of it i don't know either [TS]

01:43:03 ◼   ► it certainly I think it certainly makes the design of the phone more consistent [TS]

01:43:07 ◼   ► to have it be not shiny on the on the champers because nothing else is shiny [TS]

01:43:13 ◼   ► but I don't know from from a aesthetic like a as a hardware designer what what [TS]

01:43:20 ◼   ► somebody like Johnny I would say about that I i I'm a little baffled but like [TS]

01:43:23 ◼   ► literally that's it for the 5s because the 5s is that has the the double flash [TS]

01:43:27 ◼   ► on the back so that the camera the flash everything other than the Apple itself [TS]

01:43:32 ◼   ► and and the the printing on the back [TS]

01:43:35 ◼   ► the only other physical characteristic that is different is that champer so [TS]

01:43:40 ◼   ► what I guess if we talk about it because what else we're going to say alright I [TS]

01:43:44 ◼   ► guess I what do you what do you what are your thoughts on 4-inch funds are you a [TS]

01:43:51 ◼   ► 4-inch you tempted [TS]

01:43:53 ◼   ► I'm a little bit tempted [TS]

01:43:56 ◼   ► it's I go back and forth i mean a big big screens are nice [TS]

01:43:59 ◼   ► the thing I love about the about the 4 inch size and the the iphone 5 design is [TS]

01:44:04 ◼   ► its it feels great in the hand it's easier to hold the the sixes do feel [TS]

01:44:10 ◼   ► slippery and like it like they're like a polished Rock I've never felt [TS]

01:44:14 ◼   ► comfortable the first I always wore my or my iphone naked and I put a case on [TS]

01:44:20 ◼   ► the on the six and move that case to the success the Apple other case because [TS]

01:44:23 ◼   ► it's just I need [TS]

01:44:24 ◼   ► it to be creepier i felt like i was going to slip out of my hands I never [TS]

01:44:27 ◼   ► feel that way with that with a five [TS]

01:44:29 ◼   ► I've always I've always felt that they were they were super solid but you know [TS]

01:44:34 ◼   ► the trade-off there is that yeah the screen is a lot smaller and as somebody [TS]

01:44:38 ◼   ► who is not a computer anymore [TS]

01:44:41 ◼   ► I you know I don't rely on my iphone as much as i used to i use it when i'm out [TS]

01:44:48 ◼   ► and i use it like I'm walking the dog or taking a run or something like that [TS]

01:44:51 ◼   ► unless the podcast on it or something like that but I i used to use it all the [TS]

01:44:55 ◼   ► time when I was riding the bus and things like that and I don't I don't do [TS]

01:44:58 ◼   ► that anymore so so for me it's less of a Productivity device than it used to be [TS]

01:45:03 ◼   ► and so the smaller screen probably wouldn't make much of a difference to me [TS]

01:45:07 ◼   ► and it's and it's easier to hold so I'm kind of on the fence about it I i'm [TS]

01:45:11 ◼   ► tempted I i totally am tempted [TS]

01:45:14 ◼   ► I'm also a little reluctant to embrace it because of what we said before which [TS]

01:45:19 ◼   ► is right [TS]

01:45:20 ◼   ► its state-of-the-art for six months and then it probably will be not [TS]

01:45:24 ◼   ► state-of-the-art for the next 18 exactly and I'm and I'm it's like however much I [TS]

01:45:29 ◼   ► prefer the size and I definitely prefer the size i'm not going to not have the [TS]

01:45:34 ◼   ► top-of-the-line phone so come September when the iphone 7 comes out I'm going to [TS]

01:45:39 ◼   ► switch to that anyway so which is why this is a phone for people who aren't I [TS]

01:45:44 ◼   ► desperate to always be on the cutting edge like some of us right or for [TS]

01:45:49 ◼   ► somebody for whom the the larger size is just a deal breaker and I've heard from [TS]

01:45:53 ◼   ► I know a bunch of people who have held onto those 5s is because they're like I [TS]

01:45:57 ◼   ► don't want a bigger phone it's too big for me and and some of them i mean there [TS]

01:46:01 ◼   ► was a conversation on Twitter that I thought was pretty good about like you [TS]

01:46:04 ◼   ► can't you can overstate saying well women helps with small hands [TS]

01:46:08 ◼   ► I prefer a small phone because I know a lot of women who love huge phones [TS]

01:46:11 ◼   ► because they just put your phone in a purse and it doesn't it doesn't matter [TS]

01:46:15 ◼   ► but I i dunno people men and women who find holding that big phone [TS]

01:46:19 ◼   ► uncomfortable and the little phone a lot more comfortable and so for those people [TS]

01:46:23 ◼   ► that you know I think or uncomfortable in their pocket or they have small [TS]

01:46:27 ◼   ► pockets and they can't fit a phone in their pocket [TS]

01:46:30 ◼   ► those are the people who are gonna we're gonna love it as well as all the people [TS]

01:46:32 ◼   ► who want the to buy an iphone and this is going to be by far the cheapest [TS]

01:46:36 ◼   ► iphone they can buy yeah [TS]

01:46:37 ◼   ► I do miss I just so much of this design that i miss i love that it stands up on [TS]

01:46:42 ◼   ► any side you can put it sideways to watch video you can stand it up to take [TS]

01:46:46 ◼   ► pictures a no camera bump no camera bump oh and I'll say this to it's got a [TS]

01:46:52 ◼   ► headphone jack on it so if the future of the iphone and on it being on the [TS]

01:46:56 ◼   ► cutting edge is losing the headphone jack maybe I'm okay with having the the [TS]

01:46:59 ◼   ► retro phone thats that's not on the cutting edge [TS]

01:47:03 ◼   ► I don't know it does feel a little retro it does if I need to talk about [TS]

01:47:07 ◼   ► something that what the design premiered in $MONTH 2012 [TS]

01:47:11 ◼   ► yeah talk about it being retro but it's it doesn't from earlier in the decade [TS]

01:47:16 ◼   ► well anyway I like it and yeah my only the only reason I wouldn't switch from [TS]

01:47:23 ◼   ► my 4s are at 4s Jesus the success packed and then switch to the size is only [TS]

01:47:29 ◼   ► because I i think it's I you know 6y get used to it for six months only to go [TS]

01:47:35 ◼   ► back [TS]

01:47:36 ◼   ► yeah temper because you're gonna want that iphone 7 whatever it is right [TS]

01:47:39 ◼   ► you're gonna want it [TS]

01:47:40 ◼   ► yeah well I honestly it's the camera quality and I say that knowing that I [TS]

01:47:45 ◼   ► could i get slightly better optical it you know I get the optical image [TS]

01:47:48 ◼   ► stabilization in the six in the plus but I'm not switching to a plus-size phone [TS]

01:47:54 ◼   ► but what ok so what happens if there's that rumor that there's going to be a [TS]

01:47:58 ◼   ► super fancy camera that's only going to be on a plus model would that be enough [TS]

01:48:03 ◼   ► like a really good maybe almost like SLR quality camera on an iphone but you have [TS]

01:48:09 ◼   ► to get the big iphone would you get the big iphone fact remember that is and [TS]

01:48:13 ◼   ► maybe I've been thinking about ever since the rumor I'm and I i don't know [TS]

01:48:17 ◼   ► what i do i I don't know it would be that would be a very hard question [TS]

01:48:20 ◼   ► because the camera is seriously so important to me I mean I know I've said [TS]

01:48:24 ◼   ► this before but I know it's called the iphone but if I had to pick one [TS]

01:48:28 ◼   ► component to break and have the option was you can have it you know for the [TS]

01:48:32 ◼   ► rest of the week you can use this phone that doesn't make phone calls or you can [TS]

01:48:35 ◼   ► use this one that doesn't take pictures [TS]

01:48:37 ◼   ► almost all the time I want the one that that has the broken phone but takes [TS]

01:48:41 ◼   ► pictures and it's more of an eye camera to me than an iphone just I really i'd [TS]

01:48:46 ◼   ► agree i mean for me if it if it all i did was take pictures and play podcast [TS]

01:48:50 ◼   ► side [TS]

01:48:51 ◼   ► probably be okay with not having it make phone calls right so I I don't know if I [TS]

01:48:57 ◼   ► i really hope that that the idea that the dual cameras only in a plus i hope [TS]

01:49:01 ◼   ► that's not true [TS]

01:49:03 ◼   ► yeah me too but I i could see i could see them doing that right i mean and i [TS]

01:49:06 ◼   ► do think that cameras is one of these like we've come so far with the [TS]

01:49:12 ◼   ► smartphones like we're talking about earlier but camera technology is like [TS]

01:49:15 ◼   ► that's one of the frontiers smart phones cameras and then impervious to damage [TS]

01:49:19 ◼   ► damage seems to me like the big areas here and I could maybe throwing glare [TS]

01:49:23 ◼   ► like I'm glad that they talked about Claire and the new ipad which will get [TS]

01:49:26 ◼   ► to because that's that's also an issue but it's not like to be faster all that [TS]

01:49:31 ◼   ► is sure yeah it's gonna have more battery life but great cameras in a in a [TS]

01:49:37 ◼   ► smartphone is a you know that's a huge area of interest for anybody who's got [TS]

01:49:42 ◼   ► it because those are our cameras now I have all I keep making better it i wiii [TS]

01:49:46 ◼   ► you talked about your love of the original iphone feel and I'd feel the [TS]

01:49:50 ◼   ► same way about i love the outside design but it's it's always mind-blowing to me [TS]

01:49:55 ◼   ► I mean we're nine years into it but I still feel like it's the new thing the [TS]

01:49:58 ◼   ► iphone but the original iphone camera was a total piece of craft terrible it [TS]

01:50:02 ◼   ► was just like a stock like phone camera apart from Japan they don't know i mean [TS]

01:50:08 ◼   ► i'm glad they put it in but it it was you know almost useless for it was it [TS]

01:50:14 ◼   ► was no better than the type of kid pictures you took with your dumb phone [TS]

01:50:17 ◼   ► really it didn't even and it didn't even take video you can even shoot bad video [TS]

01:50:21 ◼   ► a genuine didn't do video it reminded me of like the bad camcorder early not I [TS]