155: ‘Medium Rare MacBook’, With Special Guest MG Siegler
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mg job long time no long time no hear ya
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are you very good been too long so what it what are you up to these days what
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are you what the hell are you doing
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so uh I came back from the UK i was over there for a year helping to set up
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google ventures European operations over there and with that off the ground and
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came back a about i guess more than six months ago now is sometime last summer
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it's actually we're going to work heading back to the UK for the first
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time in since we left so it's almost been a year anyway so back on the ground
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in san francisco now back just to doing us google ventures now called GV is a
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part of the alphabet stuff in Essos google ventures is one of the alphabet
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companies that's a sister company now to google versus being you know under
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google same same basic idea but they would prefer we use the name GV instead
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of google ventures now right as part of the whole if it's really a sibling to
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google and part of alphabet it shouldn't be called google right exactly so so
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yeah so back but doing the same stuff just a investing in the you know mainly
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early stage early to mid-stage companies here I what you do you think that having
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spent a whole year in $YEAR in the UK when you came back did it did you look
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at at the the valley culture and sort of feel like you have fresh eyes or did
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feel like it just instantly like you know what I'm home it's a good question
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because I did think about that the longer sort of i was over there and
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obviously we are coming back fairly regularly i think it was back at least
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once a quarter in the US and mainly in the bay area when I came back but still
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the longer i was over there you do start to get detached from it and i felt like
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i was able to look at it from much more of a outsider perspective after having
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lived in the area for almost 10 years you know
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concurrently and
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it it was interesting coming back and you do feel like you get just like sort
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of right back into the swing of things almost like you hadn't left the same
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time I had these lingering remembrances of of what it was like being over in the
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UK and sort of watching remotely both because of what we talked about the
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timezone thing was was one of the more interesting things when I would wake up
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in the morning it was mostly either people who are up really late for people
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who are out drinking or something like that on twitter and so i would i would
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have a much much different usage of Twitter when I was over there then I do
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when I'm over here and it's just sort of in the in the thick of it with everyone
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when I'm over there it's it's almost like you're using it to play catch-up
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and then talking to a few drunk people so but anyway yes so when I when I came
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back it did I did get right back into the swing of things but i still have
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these hopefully different perspective on you know and how sort of the outside
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view Silicon Valley versus being in it for a decade and do you think that do
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you think that outside the valley start-up's are under represented by RR
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over or more likely to be overlooked
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yeah like I'd that's my outsider's perspective my outsider's perspective is
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that inside the valley it the the focus is so insular because there's so many
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things going on in so many smart people and so many interesting things that it's
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it it cultivates an idea that everything worth looking at is in the valley yeah
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that's a good way to frame because most people you know talk about well you're
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too far in the forest and you know you guys are just missing sort of what's
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outside of the valley the reality of the situation at least from my perspective
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is sort of what you're suggesting which is that there are so many interesting
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things going on in Silicon Valley that it's it's honestly just hard as a matter
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of time to be able to look outside of it unless you happen to be in a locale
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that's outside of it so most of the people here who are investing here
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or certain companies here uh you know our that you know very much in the in
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the thick of it and so it is it is probably it's definitely fair to say
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that you know sort of outside of Silicon Valley is on her represented under
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represented in the minds of everyone here but i do think that that's just as
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much of a function of again there being so much here to think about and look at
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and so it's it's a it's just the proximity and time issue but then when
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you move to somewhere else like London or any other locale you know then of
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course you're you're closer to some of those things and so you start to see
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outside of that and that's not just say whether or not you know it's it's a good
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or bad thing I think overall everyone would agree it's sort of a bad thing to
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have blind spots to something if if you're not aware of it but uh you know
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it's it's an easier thing that said than done when when the proximity thing is is
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such a key factor know what I'm trying to think since the last time you've been
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on the show
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what are some of the big high level changes to the type of stuff we talked
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well apple still doomed he had more doom than ever that the more the more money
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they make them you know the heart the farther they would fall so it's gonna be
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it's a catastrophic fall that's that's happening i think that you know only
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made whatever what did they make 50 50 billion in revenue last quarter
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something like that
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I something that
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yeah i think so and 10 10 billion in profit it's more than you know all all
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the major other tech companies combined it's a it's way more than any other
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company of course including Exxon and all the maybe so but uh you know I would
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sit aramco I guess is about to or not a ramco it's um what's the what's the
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Saudi 10 i forget the name ID i know i know you're talking about but I forget
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that it sounds like they're about to go public or spun out partially so we're
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about to see how much money potentially that they make and it could be something
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comfortable dapple so maybe the first time we
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we get something like that yeah it's not just only compares to the gas and oil
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companies
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yeah and it's kind of funny because we grew up I you know I mean I've even
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people who are significantly older than us I think I grew up in a world where
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it's just well of course the gas and oil companies are the biggest companies in
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the world right it's just it's just like that's the world whereas I it's like
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I've I'm old enough now to sort of and you know with all the climate change
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stuff and and all let you know that the interest in renewable energy
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everybody's looking at that you know in questioning it and and you know that
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it's no longer taken as a given that this is just the way it is right but I i
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did the math love when with all the skepticism with apples you know
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quote-unquote bomb quarter last quarter and it really was true i think i forget
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if it was revenue a project i was looking a profit and yeah it was profit
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because that's why I I took I took amazon out of the equation because they
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don't try for profit so it's right now it's almost like it's like you're it
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you're stacking the deck and if in the favor of Apple by comparing amazon but i
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think it was like Google Microsoft and Facebook combine that they had more
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profit than right which is just yet insane especially like with Microsoft
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who and Google too i think one thing you could google is often you know that
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largely has tried for profit but Microsoft famously it you know it was
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the most profitable company in in the industry
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yeah yeah I remember when I you know thinking back to how I don't even
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remember how long it was 67 years ago or something sort of when I was at its
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still techcrunch looking trying to cover sort of the day-to-day of putting into
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context like just how fast apples growing and and how big it is relative
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some of the other tech companies and I remember both putting it in the context
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of Microsoft at the time and Microsoft was still leaps and bounds ahead both
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certainly in profit and I think in still at revenue at that point but the other
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one i remember is HP like HP was so far ahead and revenue that it seemed like
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Apple would never be able to surpass something like that and then
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you know it's like 18 months later it was it was so far in the rearview mirror
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that it was it was insane
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even that even the HP brand and ipods couldn't change that
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that's right they somehow didn't didn't write the ship and now it's like now HP
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has been spun out or it's got split up once right and I think they just sold a
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separate a part of the enterprise version that was spun out so it's like
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three separate companies now that was the the one behemoth at that point that
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seemed seem like you know a tech company could never top of those those types of
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revenues and now it's funny
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yeah and it's like HP is one of those coming I ever had a great interest in
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hewlett-packard you know I mean but they were at least relevant to this fear of
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things that i read and now it's almost like when an article comes up with a
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review of like an HP laptop or something i'm like wow HP haven't thought about
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them and like a year
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yeah I am the same way just don't even think about it is basically only when I
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like see on tech named the earnings report of HP and that's like the only
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time i'll see like the headline of like yeah they they beat or they slightly
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missed or whatever on on their their targets for the it's like it's it it's
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such a mind-numbing you know headline to read like just don't have time to really
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care that much anymore about HP what's the name of microsoft tablet surface
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surface service so i just saw a review the other day where we're HP came out
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with like more or less their competitor to the surface and it's it's like it's
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just like a surface and and their advertising it but you can open it up in
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like you know replace the ram and you can look through this and that and you
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know it's like all this stuff that was like the things people wanted to do with
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their pcs like 10 years ago but then like the bottom line is so it's just
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like a surface and out-of-the-box it's thicker and heavier like yeah that's
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great good job at your luck with a UH but it so it's just it's a tablet that
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with it with the keyboard thing
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yeah i'll try to find the review and i'll put the link in the show that show
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notes oh it's at it I'd it's just like yeah I don't have some division
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HP is still making these things in it you know it squeaked out the side but
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it's like it's not pride
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yeah there it's you know it's the office space guy with the red stapler in the
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basement was just doing this and no one realizes it
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yeah exactly right he's still down there making laptop and it's like looking
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around the industry news like well I guess that's the new form back but
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that's what he made
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that's exactly it
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you are a I think I a you've been bullish on uber right Shirin and I mean
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you know Stevie's a pretty big investors right yeah it right so it's you know you
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know let's just go lows and everytime TVs and investment in somebody right but
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I I feel like that again you know not having had you on the show in a long
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time that to me that the ride sharing and you know it doesn't have to be over
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in particular but it's it's a it it seems to be accelerating at a dark
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almost crazy rate and I could be wrong maybe like one thing I had a couple
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years ago I don't know because about 10 years ago there were a lot here in
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philly especially the zipcars was a pretty common yeah and you'd see them
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and I always noticed it because I notice branding and stuff that you know the
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cars all had zipcars printed on the side and I knew where all the parking lots
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were where where they were and it was something that when we were shopping for
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a car 10 years ago we considered it
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we've really strongly thought maybe we don't have to buy a car maybe we could
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just do the zipcars thing but it's like we we kind of like pretended you know
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like well let's pretend it's a rainy day and how far do we have to go and as I
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guess it's pretty far so we didn't we didn't go for we bought a car but I've
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noticed in this is totally anecdotal but i don't see anywhere near as many
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zipcars in Philadelphia as I used to like that seem like that got popular and
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now it's less popular and I can't help but think that it's it's the rideshare
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will set its that
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so how actually I the last time I've been in Philadelphia a long time
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certainly will
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well before over and left and whatnot existed so it's over pretty ubiquitous
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like that how people
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yeah people get around well I can't speak for the whole city of Philadelphia
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Philadelphia and center city philadelphia is you know the downtown
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part of philadelphia is all centralized it's one continuous rectangular black
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and with in center city philly it's you know it it never more than five minute
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wait for a black car or SUV and I don't really do the you Rex but it's I think
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it's even less for that and you know
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yep it's really really i justjust philly have public good public transportation
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really bad public transportation i would i would qualify it as mediocre we have
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to subway lines when it goes east west and one that goes north south so it's
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just effectively just like a plus that goes right through the center of you get
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right through the center of the city so like in the sporting complex all this
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the the Phillies the Eagles the Sixers all of this stuff is all in one big area
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way down in South Philly so it's easy from that if i'm going to a game i just
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walked to the what we call the broad street line the one that goes north
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south up on that and go south and it's great if you want to go anywhere off
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that plus grid it's not so great i mean there's buses but yeah now I mean even
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in the cities now with great public transportation New York obviously London
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be another it's still you're still seeing uber lyft and and all all the
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rest sort of just taking over and becoming huge and all these markets just
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because I mean I think there's a number of things at play but but the
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convenience factor of course like just dialing up something in it and it being
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there right at your doorstep and taking you exactly to where you need to go you
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know just make sense for a lot of people you you talked about your your wife and
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yourself sort of thinking about it zip code makes sense you know when Megan my
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wife and I moved over to London we sold our cars here in San Francisco and so
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when we came back you know we we thought about what what should we do
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and right now we still don't have cars been almost a year neither one of us
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have a car
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and we do use over to get everywhere basically a few times we've rented a car
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like if we're going you know for an extended trip up north or down south but
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for you know 99 percent of our our travel now is with uber and I don't want
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to preface that a little bit because I know I sound like the you know that I
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sound like a silicon valley perhaps stereotype
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yeah we can get everywhere we need to go on over but like the reality is in a lot
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of I think metro areas now it can be cheaper depending on your situation and
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depending on what you need to do is obviously a little bit different if you
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have children and and some other life situations but for the situation that
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were currently in it's definitely cheaper for us to to use something like
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uber and uber X and we were pool like you know the the carpooling version of
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it to get around a city vs owning a car having to pay insurance having to pay
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for gas having to pay for parking and everything else that's included
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yeah and it's just it's just one of those things that like it's really
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opened my eyes to just Iike I know it sounds so obvious it sounds such a duh
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but it's like God look at all these cars that are parked every other and and I
[TS]
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know that this is part of the just the basic argument but it's that the
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industry is right for transportation but when you're in a city and used to see
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cars parked everywhere and you see you know buildings that are just parking
[TS]
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garages just stacked with cars and you just think all these cars are just
[TS]
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sitting here for hours and hours and hours and you think like you know in the
[TS]
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in / is you know is always in motion yeah i mean i think that's a good point
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and it's something that that gets talked about a little bit but not enough and I
[TS]
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think it will be talked about more and more as this becomes more of the reality
[TS]
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in more places but you're exactly right like imagine the future you know whether
[TS]
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it's it's uber and lyft or the eventual sort of self-driving car elements where
[TS]
00:17:30
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all the sudden all of these spaces and cities are unlocked they're just used as
[TS]
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you said to sort of like how scars that just sit there all day which is
[TS]
00:17:39
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ridiculous so much so much of city life is taken up by these giant parking
[TS]
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is that when you can unlock that you no longer need those like cities become you
[TS]
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know much better as a result of having all that space sort of freed up and you
[TS]
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can put any number of things there anything you want all these you know who
[TS]
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knows how much square footage is out there that's that's just devoted to
[TS]
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parking but it is a ton
[TS]
00:18:02
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yeah it's it's you know and when you think about it and you just don't you
[TS]
00:18:07
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know again it's like you know when I first came to philly you know and in for
[TS]
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college in the early nineties it i just assumed that the city would be full of
[TS]
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cars so that's just the world as I knew it but as I you know question it now
[TS]
00:18:19
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it's this seems ridiculous
[TS]
00:18:21
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yeah i still do wonder so I grew up in a suburb outside of Cleveland and you know
[TS]
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it's a fairly typical yeah you know Midwestern like suburb and they're
[TS]
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obviously it's not super dense and you have to drive everywhere and so I've
[TS]
00:18:41
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been home a few times you know in the past few years and it's they have over
[TS]
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and I do take it but it's not nearly as of course as ubiquitous as it would be
[TS]
00:18:54
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in the city like even in downtown Cleveland it would be a lot more
[TS]
00:18:56
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ubiquitous of course and so I do wonder for like the the suburbs and outside
[TS]
00:19:03
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reasons like how long that will take the tip but i still think it will like it's
[TS]
00:19:06
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just it just I think it will spill out from the cities into that and it's just
[TS]
00:19:12
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a matter of having enough are you know cars on the roads that are that are
[TS]
00:19:17
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performing those tasks to be able to do it in a suburban areas well like I know
[TS]
00:19:21
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a lot of people still think in the suburbs just not feasible you have to go
[TS]
00:19:25
◼
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grocery shopping you know and do all these things that are sort of always a
[TS]
00:19:29
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drive away but again at scale i'm not so sure that that's totally unreasonable i
[TS]
00:19:35
◼
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was listening to one bill simmons podcast recently and
[TS]
00:19:42
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he and i think only half in jest he has a theory that because of uber there are
[TS]
00:19:48
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more people having accidental third kids because over the existence of uber makes
[TS]
00:19:56
◼
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it so much easier for like parents with kids to go out and have a couple drinks
[TS]
00:20:01
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at dinner
[TS]
00:20:03
◼
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yeah then they would in the past like if you had to drive some one of the two of
[TS]
00:20:07
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you would have to you don't have to abstain and if both of you know if you
[TS]
00:20:11
◼
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just take an uber to dinner you can both you know you can both drink and so his
[TS]
00:20:14
◼
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theory there's gonna be a lot more families with three kids instead it if
[TS]
00:20:18
◼
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that's pretty funny i like that
[TS]
00:20:19
◼
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hey boomer you know like a right who was helping the world in in in families with
[TS]
00:20:27
◼
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families that's what it's all about but there's it's it seems funny because it's
[TS]
00:20:32
◼
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you know it's just a funny idea that people are going to do have extra baby's
[TS]
00:20:37
◼
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butt but there's a certain logic to yeah you think it's me donated that you know
[TS]
00:20:41
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it's sort of the the flip side of that just in general isn't it great to know
[TS]
00:20:45
◼
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like with when you go out in a city or or not anywhere really you know when you
[TS]
00:20:51
◼
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want to have a few drinks like you just do not have to worry about it you in
[TS]
00:20:56
◼
►
that just was not the reality 10 years ago of course right and there's parts of
[TS]
00:21:00
◼
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philly you know this man doesn't matter it doesn't mean anything to you if
[TS]
00:21:06
◼
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you're not here but like an area we call fishtown and and like the gentrified
[TS]
00:21:11
◼
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area like the part that was really kind of sketchy even 10-15 years ago and
[TS]
00:21:15
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there's all that sort of like that that's where all the hipsters stuff yes
[TS]
00:21:18
◼
►
but there's lots and like I mean it because of that there's it's all sorts
[TS]
00:21:22
◼
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of no new restaurants that open up open up in that area and it's always even now
[TS]
00:21:28
◼
►
that it's more popular grossly under served by cabs so like you can get a cab
[TS]
00:21:33
◼
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to go there easily but then when you want to leave you are you know good luck
[TS]
00:21:39
◼
►
you know you can and it's actually the type of thing where you know you
[TS]
00:21:42
◼
►
actually like call a cab company which seems like such an old-timey thing to do
[TS]
00:21:46
◼
►
but then you know you wait and it's like everytime i remember from gonna be in
[TS]
00:21:53
◼
►
the old days before ruber
[TS]
00:21:55
◼
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stuff like that if i did call for a cab you know you could wait half an hour and
[TS]
00:21:59
◼
►
then they don't come oh yeah I mean that was that was very much the reality of
[TS]
00:22:03
◼
►
the situation when I got to san francisco almost 10 years ago and of
[TS]
00:22:07
◼
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course this is you know that everyone knows the thing now like part of the
[TS]
00:22:11
◼
►
reason why you were came into existence i mean the main story was like they were
[TS]
00:22:14
◼
►
in Paris and and sort of a a tech conference and sort of talking about you
[TS]
00:22:19
◼
►
know like wouldn't it be cool to have a black car service or whatever but the
[TS]
00:22:22
◼
►
reality is that when they got back to San Francisco everyone was living in
[TS]
00:22:25
◼
►
this reality we're san francisco public transportation was awful and it still is
[TS]
00:22:29
◼
►
awful outside over you know muni is the the line here that some the public
[TS]
00:22:33
◼
►
transportation that goes down all the time and is always running late and it's
[TS]
00:22:37
◼
►
it's a constant joke if you follow like mat Honan on on Twitter it's like fifty
[TS]
00:22:42
◼
►
percent of his tweets are complaining about muni and then we have the BART
[TS]
00:22:46
◼
►
system which is that we have all these like sort of half-baked public
[TS]
00:22:50
◼
►
transportation things but when i moved to san francisco i lived in an area
[TS]
00:22:53
◼
►
called russian hill which was not connected to any where near any of the
[TS]
00:22:57
◼
►
public transportation
[TS]
00:22:58
◼
►
aside from the cable cars which I would take every once in a while which is sort
[TS]
00:23:03
◼
►
of ridiculous because it's very much you know like a tourist thing and so I'm on
[TS]
00:23:06
◼
►
there with you know 50 tourists and I'm trying to take this to commute into soma
[TS]
00:23:11
◼
►
and it takes forever because it was slow to appreciate the view or whatever but
[TS]
00:23:17
◼
►
that was the reality of public transportation for me when I moved to
[TS]
00:23:20
◼
►
San Francisco and yes so like you would see a cab
[TS]
00:23:24
◼
►
every once in awhile but if you if you would have to get lucky to sort of spot
[TS]
00:23:28
◼
►
one out there and that was even still like a better situation than trying to
[TS]
00:23:33
◼
►
call one i mean i remember i would call them from my apartment in russian hill
[TS]
00:23:37
◼
►
and and it would be often like a 45-minute wait and about half the time
[TS]
00:23:41
◼
►
they just wouldn't show up at all so you couldn't trust it and so like when
[TS]
00:23:44
◼
►
people are talking about you know like like there's a simple things that led to
[TS]
00:23:48
◼
►
the rise of of services like uber and they're just why the the cab companies
[TS]
00:23:53
◼
►
get all mad like you know that that this is happening to them it's like I mean
[TS]
00:23:58
◼
►
they really did do it to themselves
[TS]
00:24:00
◼
►
yeah in philly it's again a long story short but the cab situation here is to
[TS]
00:24:05
◼
►
I've told the story on the show before but it really is true Phillies cabs
[TS]
00:24:08
◼
►
r-really lower less regulated in terms of i can just the mean we have it's just
[TS]
00:24:15
◼
►
like new york and other big cities where you have to have a taxi medallion and
[TS]
00:24:20
◼
►
limit the number of medallions you know it so it's like artificial school ready
[TS]
00:24:24
◼
►
but the actual cars themselves don't have very high inspection standards and
[TS]
00:24:29
◼
►
New York does and so most of the cabs on the road in Philadelphia our cabs that
[TS]
00:24:36
◼
►
failed regular you know the inspection
[TS]
00:24:39
◼
►
that's fine i just ship they just shifting down the Jersey Turnpike and
[TS]
00:24:42
◼
►
sell them to cab companies in philly or police cruisers the last time I could
[TS]
00:24:48
◼
►
remember the name of the car Crown Victorias just a and some of them you if
[TS]
00:24:52
◼
►
you actually pay attention to the crown vic cabs in philly you can actually
[TS]
00:24:55
◼
►
still see the ones that have the police back they just they just paint them they
[TS]
00:25:00
◼
►
just paint over that's funny
[TS]
00:25:01
◼
►
they're just and everybody knows that police officers abuse their cars their
[TS]
00:25:05
◼
►
course you know they drive up curves you know here and there you know their
[TS]
00:25:09
◼
►
inaction and then once the police are like wow this isn't even good enough to
[TS]
00:25:12
◼
►
use for a police cruiser anymore then they just sell them to a cab company in
[TS]
00:25:16
◼
►
philly and they're just really again this is a total white wine this is
[TS]
00:25:20
◼
►
absolutely coming from a position of privilege but the the cat most of the
[TS]
00:25:26
◼
►
cabin philly they're just gross
[TS]
00:25:27
◼
►
they're just gross be a they don't smell good that the air conditioning is a lot
[TS]
00:25:33
◼
►
of them especially the crown fixed and then the crown vics are there because
[TS]
00:25:37
◼
►
they're not making them anymore and so slowly but surely they're getting off
[TS]
00:25:39
◼
►
the roads and they're being replaced by newer cars but like the crown vics they
[TS]
00:25:46
◼
►
all have the the safety style divider between you and the the cab writer
[TS]
00:25:53
◼
►
window with Plexiglas and most of them there's just like this gross
[TS]
00:25:57
◼
►
I swear to God like a 2-inch diameter tube down on the floor coming from the
[TS]
00:26:02
◼
►
front which is where the heater air-conditioning gets sent to the back
[TS]
00:26:05
◼
►
but that's great i guess that at first I thought you were going that's where sort
[TS]
00:26:10
◼
►
of the the the driver discharges when they've been driving for a long time so
[TS]
00:26:14
◼
►
that's slightly better than that but yeah slightly but it's definitely but
[TS]
00:26:19
◼
►
like--imagine like an accordion style too
[TS]
00:26:22
◼
►
don't like the last attitude like this or you know there's 12 kids can like
[TS]
00:26:25
◼
►
wave around and they make like a funny noise it's like that type of tube and
[TS]
00:26:28
◼
►
it's just there on the floor and that's that's where your air conditioning and
[TS]
00:26:32
◼
►
its really it they did it to them and so that used to be the situation to with
[TS]
00:26:36
◼
►
cabs in san francisco for sure they were disgusting like the ridiculous cars i've
[TS]
00:26:41
◼
►
noticed the only time I ever take a cab anymore in San Francisco have taken a
[TS]
00:26:45
◼
►
few coming back from the airport just because obviously a lot of cities as i'm
[TS]
00:26:49
◼
►
sure you know to have these weird rules around like we're never lift can pick
[TS]
00:26:54
◼
►
you up and like you know after that it takes sometimes longer to wait because
[TS]
00:26:58
◼
►
of that is results so if I'm in a hurry I'll just hop in a cab and so I've been
[TS]
00:27:02
◼
►
in a few recently coming back from places and uh the cabs are like night
[TS]
00:27:07
◼
►
and day better than they were those eight years ago I mean it'sit's the case
[TS]
00:27:11
◼
►
of just the existence of uber lyft and everything else has caused them to use
[TS]
00:27:16
◼
►
force them to to up their game which means no longer accordion tubes of heat
[TS]
00:27:22
◼
►
and of course they all now have you know sort of the at first
[TS]
00:27:26
◼
►
none of them would take credit card in San Francisco it drove me a taxane now
[TS]
00:27:31
◼
►
they all seem to as a result of this but yeah things like that and you can summon
[TS]
00:27:36
◼
►
a few from apps now it seems like an and whatnot so it has risen all prison
[TS]
00:27:42
◼
►
the tide has risen for all boats but still got to come took that case for it
[TS]
00:27:48
◼
►
to happen
[TS]
00:27:48
◼
►
alright let's hold that thought because i'll come back to it
[TS]
00:27:52
◼
►
I don't want to talk about apple and where the rises self-driving cars might
[TS]
00:27:58
◼
►
play into apples car emissions but I'm gonna take a breaker and thank our first
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talk show it's a great place to invest your money so i would say this is one of
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the most frequent emails I get on a weekly basis from readers of daring
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00:30:40
◼
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fireball or listeners of the show is just readers just saying hey hey John
[TS]
00:30:48
◼
►
what if Apple's car project isn't about a car that they're going to sell what if
[TS]
00:30:52
◼
►
it's a like a self-driving car service and I I can't tell you I I mean
[TS]
00:30:57
◼
►
literally I get a two or three emails like that a week and my answer is I i if
[TS]
00:31:02
◼
►
I did if I answer that you may like a lot of times I don't have time to answer
[TS]
00:31:06
◼
►
emails i'm sorry about that but my answer is maybe I I don't know it's
[TS]
00:31:11
◼
►
possible i mean my only thing about that though is that Apple traditionally is a
[TS]
00:31:15
◼
►
company that at its core makes objects that are beautiful that are
[TS]
00:31:23
◼
►
well-designed that have like a sexiness to them and then they sell them to
[TS]
00:31:28
◼
►
people who want nice things at a premium price that's just what Apple does so the
[TS]
00:31:34
◼
►
common sense would tell me that it just by history that if Apple's making a car
[TS]
00:31:39
◼
►
they're making a car that they plan to sell a up on a high-profit yeah i mean
[TS]
00:31:44
◼
►
so that's been a thing that that's been bandied about i guess since since the
[TS]
00:31:49
◼
►
whole rumors of apple car started first and foremost it was but I wasn't going
[TS]
00:31:55
◼
►
to be an electric car and it seems like I mean that's it that seems like a
[TS]
00:31:58
◼
►
for-sure thing right there is no chance that Apple makes a you know an old gas
[TS]
00:32:03
◼
►
guzzler type car I i would say oh yeah I would say of all the maybes and who the
[TS]
00:32:09
◼
►
hell knows what they're planning with cars that's the one thing i would i
[TS]
00:32:11
◼
►
would say is a hundred percent like yeah because it's it's so off their brand at
[TS]
00:32:16
◼
►
this bright we're so committed with environments and everything right like
[TS]
00:32:20
◼
►
right yeah they're so committed to the environment I mean I here in fact that
[TS]
00:32:24
◼
►
it's the same everywhere but here in philly that front of the store right now
[TS]
00:32:29
◼
►
says this store is that runs on the other percent renewal is all that exists
[TS]
00:32:33
◼
►
think the other day
[TS]
00:32:34
◼
►
yep did Paris person away right
[TS]
00:32:38
◼
►
you could sell a device that runs on gasoline was inside the door that says
[TS]
00:32:44
◼
►
the store runs on our presenter noble energy you just can't it's off the brand
[TS]
00:32:48
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so I just clearly they're not I don't even think they're they're looking at
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maybe yeah maybe in like 10 years i have the campaign like you know we you know
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we really are upset that global warming has slowed to the level you know
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sustainability so we're really amping
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stop we want to want to get back on track
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the world is becoming too cold and so yeah so that I do wonder like I and I
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also think i mean i would i would guess that that also rules out a hybrid you
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know they could do something like that i guess but i would imagine that they just
[TS]
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were in this thread the place now with with we're Tesla's at where it would
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make no sense i think to even do a hybrid approach it has to be all
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electric right i think so I i think even and I I just think they can get they
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00:33:32
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just can't get near I think I think branding wise is why I'm sorry that they
[TS]
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just can't get near gasoline but i think just putting on my you know predicting
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the future hat I i just think that's on the way out i think that hybrids were
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obviously a stop wrap and you know maybe a necessary when I'm not even saying
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that they weren't you know that the hybrids are on a road aren't doing a
[TS]
00:33:55
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good job but it clearly doesn't seem like that's where the puck is go so the
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other . of wood apple just do this as sort of a service type thing is the
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interesting question i mean i'm with you that I I it just doesn't seem like it's
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it's what they do that they would they would do something like that it is
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interesting to think about if they're you know if they're sort of looking at
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the big level picture of what everyone else is looking at like with with her to
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the quote-unquote doom of Apple you know that they can't find they can't find a
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business that some that's more interesting than the iphone do they
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start to really think outside the box and as they start to go down past more
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services I mean maybe there's a chance that you know they realized that this
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00:34:40
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beyond just selling a car themselves maybe it's more interesting to have a
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service that's you know potentially a more stable source of ongoing revenue
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maybe but I don't I mean I don't think that's the case but it that's the only
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like argument i could make as to why they would do something like that arm i
[TS]
00:35:00
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do think the self-driving question itself is interesting it also would seem
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to me that that's what they would likely be going after versus having it just be
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one electric but I don't know about that it's possible that they're doing like a
[TS]
00:35:15
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two pronged approach one an electric car that you can drive yourself like Tesla
[TS]
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to the fully self driving one or some sort of hybrid is you know like sort of
[TS]
00:35:24
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a lot of the test was now we're rolling out these like software updates to do
[TS]
00:35:27
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like autonomous driving in some capacity like when it's on the freeway and
[TS]
00:35:31
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whatnot so they could end up being something like that I'd I just feel like
[TS]
00:35:37
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the timeline doesn't add up to bank on self-driving my my best guess and it to
[TS]
00:35:44
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sound so like like I'm trying to have it every way I'm not you know I'm not
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00:35:47
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making a front prediction but my guess is that Apple is working on electric
[TS]
00:35:53
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cars that they are absolutely working on self-driving technologies and when you
[TS]
00:35:59
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know let's say that earlier i think the earliest they could possibly actually
[TS]
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unveil an apple-branded car is like 20 20 so even even if there's some kind of
[TS]
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apple magic that throwing their resources at that then that proves me
[TS]
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wrong 2019
[TS]
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I mean it just seems crazy to go from not having a car a other than as a
[TS]
00:36:22
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secret project to actually having them on the road that you can by 2019 seems
[TS]
00:36:26
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like Fantasyland by 2020 will self-driving cars be there that you
[TS]
00:36:33
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could do like the not even have your hands on the you know not even be paying
[TS]
00:36:38
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attention to the road
[TS]
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I just don't see that as possible and even just legally right even if the
[TS]
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technology I think the technology is going to get there before the laws yet
[TS]
00:36:47
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but i mean that's that's a hundred percent sure I mean I guess they could
[TS]
00:36:55
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keep maybe you could look at it it's sort of like the way you know like the
[TS]
00:36:59
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iphone role that right like there were armed faster 3g services at the time
[TS]
00:37:06
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right but they rolled out without 3g and so like maybe it is still the case even
[TS]
00:37:10
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if there was a self-driving cars out on the road and like or us a 75-percent
[TS]
00:37:15
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self-driving it's like it could be self-driving beyond like a few you know
[TS]
00:37:20
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areas where it's not it's possible that Apple would just roll out it is not you
[TS]
00:37:24
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know not all advertised or whatever as as self-driving because they don't feel
[TS]
00:37:29
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it's a good enough experience yet and that's that I could see that you know
[TS]
00:37:32
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that world where it's like you know maybe maybe who was something out there
[TS]
00:37:37
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maybe we were maybe Tesla and they're they're building the Morris self-driving
[TS]
00:37:42
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but apples a bit more sort of cautious on that front and and and really waiting
[TS]
00:37:47
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for it to be like a fully self driving thing before they go down that road
[TS]
00:37:51
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yeah that's exactly what i think is that they're they're planning for that full
[TS]
00:37:55
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steam ahead but that they are also planning i'm guessing to ship a car
[TS]
00:38:00
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before thats ready yeah and that exactly you know the analogy to 3G and LTE but
[TS]
00:38:06
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3g is the perfect example because their 3g was actually there were 3g phones
[TS]
00:38:10
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it's actually one of the you know if you go back and look at the claim chapter of
[TS]
00:38:13
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the people who hoop and the original iphone they'd be like it's not even
[TS]
00:38:17
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three join you know it's right
[TS]
00:38:19
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I i think it's that sort of thing where they're like look for practical purposes
[TS]
00:38:22
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we're going to go with edge for this one and you know we'll pick up 3g years but
[TS]
00:38:27
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do you think that they would do the sort of like with testicles done so they roll
[TS]
00:38:31
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out one high-end you know the test started with the roadster which is like
[TS]
00:38:35
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super high-end super fancy sports right and then in yuan muskan that in that
[TS]
00:38:41
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great blog post many years ago laid out exactly what they were going to do and
[TS]
00:38:44
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what they're now going off right that they would then roll out a cheaper
[TS]
00:38:48
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version and then sort of a SUV type version and then like the cheapest
[TS]
00:38:54
◼
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version you know sort of the mass-market version do you think Apple would take
[TS]
00:38:57
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that approach something akin to that where they do sort of one at a time
[TS]
00:39:01
◼
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first throwing out like say two models you know like a high-end version and
[TS]
00:39:06
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then more like the sedan 44 regular folks or something
[TS]
00:39:10
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prime prior to Apple watch i would have said one for sure because that's how
[TS]
00:39:14
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Apple always drives right there's one iphone there's one ipad here it is this
[TS]
00:39:19
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is the ipad and only years down the road are there things like ipad pros and iPad
[TS]
00:39:25
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minis and you know low end models with two-year-old at systems-on-chip and
[TS]
00:39:30
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high-end models with the latest and greatest only your cetera but without
[TS]
00:39:34
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after Apple watch
[TS]
00:39:36
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I i think i don't know i don't i don't know that you know maybe Apple why I
[TS]
00:39:41
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keep thinking that maybe Apple watch is
[TS]
00:39:43
◼
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not that was that not the only reason they did it was a test for the car but
[TS]
00:39:46
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that it it lays out the formula for the car where they might do three right
[TS]
00:39:53
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Apple car sport right 20,000 25,000 dollars or something like that twenty
[TS]
00:39:58
◼
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thirty thousand dollars Apple car
[TS]
00:40:01
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$50,000 and the Apple car edition you know for 400,000 quick arm i I'm
[TS]
00:40:08
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laughing but part of the reason i say that is that I know that there's enough
[TS]
00:40:14
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you know executives at apple or I've been to the apple parking lot there are
[TS]
00:40:18
◼
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a lot of really nice cars in in the infinite loop parking lot people who
[TS]
00:40:22
◼
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work at Apple have nice cars it's almost like I've and we know like Johnny Ivan
[TS]
00:40:27
◼
►
and filler and who else um Eddy Cue right he was I thinking on the board of
[TS]
00:40:35
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Lamborghini i think yeah yeah yeah so they're obviously car guys there they
[TS]
00:40:40
◼
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like their fancy correct yeah so you know how you know how do you know if
[TS]
00:40:48
◼
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they're already car guys who like exotic cars how does Apple get into it without
[TS]
00:40:51
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making an exact well into to tie it back to what we were talking about earlier
[TS]
00:40:55
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you know we're talking about in the context of Hoover like not needing to
[TS]
00:40:59
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own a car anymore like if we're talking about let's say it's it's 2020 so it's
[TS]
00:41:04
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you know a little less than four years states for years from now for five years
[TS]
00:41:08
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now and more people are in the space of what you know sort of you and your wife
[TS]
00:41:16
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or debating and me and my wife now live in in let's just say in urban areas at
[TS]
00:41:21
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least in in city areas that they feel like they don't need to own a car like
[TS]
00:41:26
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is it weird for Apple to be making a car that they would potentially be selling
[TS]
00:41:30
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for whatever $50,000 in a world where a decreasing number of people are buying
[TS]
00:41:37
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cars that's a great question that's part of why I find this whole topic
[TS]
00:41:44
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fascinating because there's so many trends that are moving right there's
[TS]
00:41:50
◼
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that that we've talked about him but there's the you know gas to electric
[TS]
00:41:55
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there's the self-driving is coming
[TS]
00:41:58
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there's and then like you there's this whole shared in a ride-sharing thing
[TS]
00:42:03
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where people just a home cars . i think my guess is that ok
[TS]
00:42:09
◼
►
fewer and fewer people are buying cars but Apple can enter and if you're going
[TS]
00:42:12
◼
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to buy a car they're gonna they're gonna have a compelling right all right you
[TS]
00:42:17
◼
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know that it's easy to say sure look fewer people are buying cars but it's
[TS]
00:42:21
◼
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you know people also said fewer people are buying launches fewer people where
[TS]
00:42:25
◼
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watch than ever before that's true that's good . because i was gonna I was
[TS]
00:42:29
◼
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gonna say like pcs for people are buying pcs right but that mac is still doing
[TS]
00:42:33
◼
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well relatively speaking but would they enter that world now you know knowing
[TS]
00:42:38
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its overall shrinking world and that this would say they wouldn't but it's
[TS]
00:42:42
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it's a calculation you have to make yeah I i totally I think so but i just think
[TS]
00:42:48
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that the market for cars is so big that so many you know there are so many car
[TS]
00:42:53
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companies and so many you know it's just so much money in the industry overall
[TS]
00:42:57
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that even if its shrinks you know significantly that a apple can take a
[TS]
00:43:03
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sizable chunk of the profitable end of that market and it still is right and
[TS]
00:43:08
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it's a potential you know talking going back to the what is the next iphone it's
[TS]
00:43:12
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a one of the potential things that could actually match the iphone like I think
[TS]
00:43:16
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we're all I think everyone i would assume you're an agreement now like and
[TS]
00:43:20
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and always have been but like that even at the AA the best-case scenario for
[TS]
00:43:26
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Apple watch it cannot match what the iphone did just because of the whole
[TS]
00:43:31
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subsidy model you know and a way that that the world just worked back then in
[TS]
00:43:37
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the watch has nothing like that even if Apple sells more of them overall they're
[TS]
00:43:42
◼
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not going to make as much money off of it because it's just a different
[TS]
00:43:45
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business right there's no way even no matter how popular Apple watch because
[TS]
00:43:50
◼
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it's not going to sell in the quantity that iphone does and each one they do
[TS]
00:43:56
◼
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sell is going to sell for at least half the price if not even less than half the
[TS]
00:44:01
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price of of the iphone to the right because almost everybody gets the sport
[TS]
00:44:06
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which is a mistake guys with a lower price product it's a lower price which
[TS]
00:44:10
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one did you advise know I should've bought a sport i bought the the regular
[TS]
00:44:14
◼
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apple watch not the addition i bought the the regular one and I just like I
[TS]
00:44:17
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don't know why I did that I did that because I thought it would be slightly
[TS]
00:44:20
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different or whatever but it definitely should have gotten the sport anyway
[TS]
00:44:22
◼
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that's it aside
[TS]
00:44:24
◼
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yeah i've mentioned i-i-i-i-i-i-i-i-i-i-i-i have the spot
[TS]
00:44:29
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i'm actually wearing it today i have the the regular one with the space black and
[TS]
00:44:33
◼
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I do like a link style bracelet and it is a wonderful breaking out and it's
[TS]
00:44:37
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very comfortable but I'm i really think that the sport models are superior just
[TS]
00:44:42
◼
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because the taptic engine works better
[TS]
00:44:44
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yeah and it wasn't supposed to have a slightly better screen i was a remember
[TS]
00:44:47
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like something slightly better huh
[TS]
00:44:50
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it's the the display isn't any better but the surface of the display on that
[TS]
00:44:56
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spun on the regular apple watches sapphire that's right other one is
[TS]
00:45:00
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whatever I on my hood class you know so it's does pick up fine scratches got it
[TS]
00:45:05
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but I've looked at my son's my son worse as an Apple watch from a live i guess
[TS]
00:45:10
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around a year and where is it a lot and you know he's a twelve-year-old kid and
[TS]
00:45:15
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he's you know it's not like he's taking good care but I've looked at the screen
[TS]
00:45:18
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and it does have fine scratches but it's no different than any other you know nan
[TS]
00:45:22
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sapphire coded watch that I've worn it yeah you know and when you actually
[TS]
00:45:26
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looking at the displayed on the scratches argued you can't see them you
[TS]
00:45:29
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have to do the thing where you turn it display off and kinda find a glare a
[TS]
00:45:33
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glaring light source to source right spot the scratch right
[TS]
00:45:37
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yes so but anyway the so yeah most people are buying the cheaper version
[TS]
00:45:43
◼
►
and so the car you know high-end cars are one of the few things that could
[TS]
00:45:52
◼
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produce the types of revenues that would match iphone potentially a massive scale
[TS]
00:45:57
◼
►
right or it at least be like the same class of plan right
[TS]
00:46:03
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►
I don't you know I mean like so maybe the iphone is still Jupiter but you know
[TS]
00:46:06
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►
it's still going to you know the car potentially is another you know gas
[TS]
00:46:10
◼
►
giant could be like Neptune or something
[TS]
00:46:12
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►
as opposed to the apple watch is really just like another Venus or Mars or
[TS]
00:46:17
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something
[TS]
00:46:18
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yes I gets a planet it's running on its not Pluto it's a real planet but it's
[TS]
00:46:24
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come on you can't compare to Jupiter but the car could be just because the car
[TS]
00:46:28
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with self just you know it
[TS]
00:46:31
◼
►
third eat you know it could easily sell for thirty thousand dollars quite frank
[TS]
00:46:35
◼
►
you know let's example so it's probably more so I know you want to talk about
[TS]
00:46:40
◼
►
the Peter till thing too as well and and we can get to that but before we're
[TS]
00:46:44
◼
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still on the top example the one thing that I've been thinking about a lot
[TS]
00:46:47
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recently is the whole Alexa and you know they're the rumors now I think the
[TS]
00:46:54
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information have to report the other day that apple would be working on a
[TS]
00:46:56
◼
►
potential echo competitor and of course google announced their home thing at i/o
[TS]
00:47:03
◼
►
which is the echo competitor and sort of i'm interested in your take on on that
[TS]
00:47:08
◼
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like I think that up at a high level you know we went back and forth and Twitter
[TS]
00:47:12
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a little bit one night and I think you know my my perspective on it which is
[TS]
00:47:15
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that the well hold your thought your target because that was already in my
[TS]
00:47:21
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list of topics you want to talk to John and I would we could do a whole segment
[TS]
00:47:24
◼
►
so let me take a break and thank another sponsor thank our good friends at
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know Kendall see you know like that you can play it on that you can even play it
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and listen to audio books are great for flights road trips your daily commute
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think the reason inaudible keeps coming back to sponsor this show and other
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00:49:03
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why not you brought up the summit's podcast earlier i was a scary always
[TS]
00:49:06
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curious if you ever thought about doing what he does when he does is sponsor
[TS]
00:49:10
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reads and plays like I think he played second Tupac's or whatever in the
[TS]
00:49:13
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background but do you think about you know like a way to sort of I don't know
[TS]
00:49:18
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person it differently than their the rest of the show i have is funny it I
[TS]
00:49:25
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it's very funny that you would bring that up because two reasons that i have
[TS]
00:49:30
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thought about that is a bill simmons podcast which now that with this whole
[TS]
00:49:34
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ring thing there's more of them and I've been listening to them and I've noticed
[TS]
00:49:37
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that and i like i like i really like his reads too i think he does a great job at
[TS]
00:49:43
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it it makes me want to up my game on making sure that the the reeds are
[TS]
00:49:48
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engaging like that's really one of the things i feel like i feel like when i do
[TS]
00:49:52
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the show
[TS]
00:49:53
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I'm just having fun talking to people who i like talking about and my job is
[TS]
00:49:57
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doing the sponsor reads in a way that makes people not want to skip yep and
[TS]
00:50:01
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how can i do that would i would it take from me if I were listening to the talk
[TS]
00:50:05
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show to not want to skip this ad and I never skip those sentences so I really
[TS]
00:50:10
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and it inspires me but I've noticed that he plays that the musical yeah and then
[TS]
00:50:15
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that the the gang on accidental tech podcast has started they've been it's
[TS]
00:50:19
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almost like an in-joke where they haven't been playing music behind the
[TS]
00:50:23
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reeds but they've been they've added little of sounds but to start it and
[TS]
00:50:29
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close them
[TS]
00:50:30
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ok so people to give people an indication of like this is this is now
[TS]
00:50:34
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you know this latter brake arm thinking and you know and it's
[TS]
00:50:39
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monitoring and in it and when it's over it's like done done and then it's like
[TS]
00:50:42
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your back and and i have to mention because they did it Marco Arment on ATP
[TS]
00:50:47
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said that his inspiration for starting to do that when he had its the show is
[TS]
00:50:51
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the absolutely great podcast which I've mentioned before hello internet with the
[TS]
00:50:56
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ctp crepes
[TS]
00:50:58
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cgpgrey and the other guy when so I've listened to simmons podcast for a long
[TS]
00:51:07
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time you know dating dating back well to like the earlier the rat probably near
[TS]
00:51:11
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here when he started at ESPN and I think because originally they would play I
[TS]
00:51:17
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think they would play like can dads and they still do this on many ESPN podcast
[TS]
00:51:22
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and so he slowly evolved into the more of the the reed statute that you here
[TS]
00:51:27
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now and certainly what you do and everything one of the reasons why I
[TS]
00:51:30
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think like you you like him and I like them too is because he was so bad at it
[TS]
00:51:35
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at first like it's almost like arm when someone told him that you know well you
[TS]
00:51:41
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gotta do you gotta like actually talk about it that's what resonates with sort
[TS]
00:51:44
◼
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of podcast listeners and so you know if you're just like you're having a
[TS]
00:51:48
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conversation then all of a sudden dive into a spiel about you know whatever the
[TS]
00:51:52
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the advertiser is doing it it uh it comes across much better than sort of a
[TS]
00:51:56
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canned recording of whatever that advertiser is saying and so first he was
[TS]
00:52:02
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so bad at it and I think he's evolved over time and almost like plays on like
[TS]
00:52:07
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being bad at it it because it's not so bad anymore but it's like it's just
[TS]
00:52:12
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natural right it's like the way that he would talk about it and I think you
[TS]
00:52:15
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honestly think you do a good job of it as well but the only thing is his just
[TS]
00:52:20
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feels like more raw that's that's what it is yet
[TS]
00:52:23
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yeah out i have to add it
[TS]
00:52:26
◼
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Brady Haran is the other co-host of of hello internet but they did they date
[TS]
00:52:32
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they do the same thing with the one-percent I don't have to think about
[TS]
00:52:34
◼
►
it I'm not set in my ways on this okay so Cirie so they're so the information
[TS]
00:52:41
◼
►
has scooped the other day that Apple is planning both a Serie A pi/4 developers
[TS]
00:52:48
◼
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to extend its eerie and an echo like standalone device
[TS]
00:52:53
◼
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which is like the also competitive with the upcoming google home right arm so i
[TS]
00:53:02
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have had a amazon echo i always get confused whether she called alexa
[TS]
00:53:08
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correctly ya go
[TS]
00:53:10
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it uses Alexa is the the persona obviously but it's also how you address
[TS]
00:53:16
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it Yusei right it's a letter it was a temperature branding issue i think they
[TS]
00:53:22
◼
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just called alexa honestly but anyway so I've had one for several months now
[TS]
00:53:26
◼
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about a quarter and use definitely use it daily when i'm home and let the
[TS]
00:53:32
◼
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lesson on the road of course and him slowly but surely finding new use cases
[TS]
00:53:39
◼
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for it you know it started as sort of novelty of course just you know what's
[TS]
00:53:43
◼
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the weather and and whatever
[TS]
00:53:45
◼
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now i use it almost daily to to sort of read me the latest news which is sort of
[TS]
00:53:50
◼
►
another obvious one but it's sort of a nice weight just a when you when you get
[TS]
00:53:55
◼
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up in the morning just like Alexa what's latest news and it will just start doing
[TS]
00:53:58
◼
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it like there's no there's no fun to unlock there's no button to push you
[TS]
00:54:05
◼
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just speak out loud that's what you want my wife uses it all the time when she's
[TS]
00:54:09
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cooking to say and it's like a constant thing it's almost like a like a and
[TS]
00:54:14
◼
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orchestrated event of her cooking and with the election the kitchen saying
[TS]
00:54:19
◼
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like Alexis set a timer for two minutes then two minutes goes by it goes off
[TS]
00:54:22
◼
►
alexa off
[TS]
00:54:23
◼
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Alexis set a timer for five minutes and it's like this whole thing that just
[TS]
00:54:27
◼
►
goes on everybody know every night that she's cooking and it's a it's really a
[TS]
00:54:31
◼
►
good device and i was skeptical of it when i first heard about it because it
[TS]
00:54:36
◼
►
seemed ridiculous right it's a standalone expensive thing that does a
[TS]
00:54:42
◼
►
lot of what you can already do with Cirie and Cortana and you know what our
[TS]
00:54:47
◼
►
google now and some of the other things but in using it it's useful
[TS]
00:54:55
◼
►
yeah and there's a certain like the the kitchen scenario that cooking and
[TS]
00:54:59
◼
►
cooking in the kitchen scenario is almost ideal for I have 12 i just got it
[TS]
00:55:04
◼
►
like three weeks ago and and i'm not using it that much but I i think one of
[TS]
00:55:11
◼
►
the reasons you have any of the smart home stuff like olives and stuff like
[TS]
00:55:15
◼
►
that I don't have anything like that yet now
[TS]
00:55:17
◼
►
not that I think we do have like 10 light bulbs burn out that we use and we
[TS]
00:55:21
◼
►
don't have that like a nest or anything like that currently installed right but
[TS]
00:55:24
◼
►
but for the cooking stuff so I know people you know people don't use their
[TS]
00:55:28
◼
►
phones stuff like that and I know definitely people use like smartwatches
[TS]
00:55:34
◼
►
like your Apple watch or whatever the SmartWatch to do that stuff too but the
[TS]
00:55:38
◼
►
thing with echo is it's completely hands-free so you don't have to push a
[TS]
00:55:44
◼
►
button on the watch or fish your phone out of your pocket or on you know I know
[TS]
00:55:49
◼
►
your phone i guess if you you know if you have a new iphone you could if you
[TS]
00:55:52
◼
►
have it plugged in you can fry the hey you know the name of I try to avoid it's
[TS]
00:55:57
◼
►
one of the beep it but sorry but you know it works even if not plug-in like
[TS]
00:56:04
◼
►
this is a big thing that people always just now that's that you think you have
[TS]
00:56:08
◼
►
to have a new one for now that right that's a new feature right if you have
[TS]
00:56:11
◼
►
like iphone success
[TS]
00:56:12
◼
►
it just seems though that echo is more reliable like you can really count on it
[TS]
00:56:20
◼
►
yeah it's if to get to make sure that you did it it it's giving you the timer
[TS]
00:56:25
◼
►
that you just told I I still why I i go back and forth on this but told her to
[TS]
00:56:31
◼
►
write right but I struggle I really struggle with the pronoun for these
[TS]
00:56:35
◼
►
things i tend to use her with Cirie and it's even weirder because i know that in
[TS]
00:56:39
◼
►
some countries it defaults to a male voice that's right yeah yeah seduce
[TS]
00:56:44
◼
►
should use it and they have a whole it's a very strange dynamic that I think will
[TS]
00:56:49
◼
►
never be fully sorted out but yes you bring up like the I don't even hesitate
[TS]
00:56:56
◼
►
hesitate to call it accuracy because I'm not a hundred percent sure that like
[TS]
00:57:00
◼
►
Alexa is more accurate than say Siri it seems that way but
[TS]
00:57:07
◼
►
is more reliable right like and I think it's because it's a combination of
[TS]
00:57:11
◼
►
things but one of the things is that you know when you set up Siri you have to
[TS]
00:57:16
◼
►
set it up by like saying hey I i also want to set up all my devices
[TS]
00:57:20
◼
►
uh you know the word hey she who shall not be named and so you have to do that
[TS]
00:57:27
◼
►
a few times right and so it's like Apple obviously thought that that's like a
[TS]
00:57:31
◼
►
good way to make it sort of personalized to you and so someone else can't
[TS]
00:57:35
◼
►
necessarily set it off but that is also a limiting factor it seems like it and
[TS]
00:57:41
◼
►
makes it less reliable and so
[TS]
00:57:44
◼
►
amazon just deciding not to do with that way and just leaving it open so anyone
[TS]
00:57:48
◼
►
can trigger it you know ends up being I think a smarter implementation at least
[TS]
00:57:53
◼
►
for now how to do that
[TS]
00:57:54
◼
►
yeah and anecdotally I've read this and and I've had since I've started talking
[TS]
00:58:00
◼
►
about this and you know heard from people on Twitter and an email sending
[TS]
00:58:03
◼
►
me that a lot i've heard of most numerous times that people with young
[TS]
00:58:08
◼
►
kids their kids can use the echo really reliably and they have no luck at all
[TS]
00:58:15
◼
►
with Siri Siri really doesn't series speech recognition really isn't good
[TS]
00:58:19
◼
►
with kids and it's it's funny because would it
[TS]
00:58:23
◼
►
it's like you know it you know that kids don't speak as our I don't even know
[TS]
00:58:29
◼
►
what the word is are there not as articulate their they don't enunciate as
[TS]
00:58:32
◼
►
crisply as adults right it's like but you don't you tend to think of it as
[TS]
00:58:36
◼
►
well that's just how kids talk but its its seemingly from a speech recognition
[TS]
00:58:40
◼
►
standpoint it's there just harder to understand whereas humans are so good
[TS]
00:58:44
◼
►
that we don't really think of kids being harder to understand we just think of
[TS]
00:58:48
◼
►
them as sounding as kids because I are our natural linguistic abilities are so
[TS]
00:58:53
◼
►
good that we we just blow right through the way that they mispronounce words
[TS]
00:58:58
◼
►
yeah as in so the kids thing is interesting also because before i got a
[TS]
00:59:04
◼
►
echo everyone one of the main themes that coming up as I kids love it and I
[TS]
00:59:10
◼
►
don't have kids at you have a son like this your son use it like no not really
[TS]
00:59:13
◼
►
he just he studied I he kind of thinks it's pointless because but there's
[TS]
00:59:19
◼
►
nothing he really wants to know from it that we have hooked up yeah we have on
[TS]
00:59:24
◼
►
she did have fun is the family the one one or two nite playing music and
[TS]
00:59:27
◼
►
calling out you know and then it's it's funny because it's like if there's a
[TS]
00:59:31
◼
►
song on and any one of the three of us doesn't like it you can tell Alexa to
[TS]
00:59:35
◼
►
stop and go play something else
[TS]
00:59:37
◼
►
yeah and I think that that's I think that's been stated i don't know if it's
[TS]
00:59:40
◼
►
by amazon or not that that's one of the main use cases of course is playing
[TS]
00:59:45
◼
►
playing the music and it's um yeah it's pretty I it's a seamless way to you know
[TS]
00:59:53
◼
►
hey Alexa and said hey you don't have to say hey force alexa play you know what
[TS]
00:59:59
◼
►
this the state
[TS]
00:59:59
◼
►
this the state
[TS]
01:00:00
◼
►
on pandora or whatever and you can hook up obviously amazon music you can hook
[TS]
01:00:05
◼
►
up Pandora you can't hook up Apple music right now right so and so there's I
[TS]
01:00:13
◼
►
don't expect apple to get on that quickly
[TS]
01:00:16
◼
►
yeah now uh I don't care but so that's one big use case so the other thing is
[TS]
01:00:22
◼
►
it obviously has a decent speaker but it's not great it's not like a so no sir
[TS]
01:00:27
◼
►
or something like that and you can hook up because we also got that . thing you
[TS]
01:00:31
◼
►
know the . yes smaller one is an aside the one thing I loved about that rollout
[TS]
01:00:35
◼
►
was the fact that in order to first order a . you actually had to order it
[TS]
01:00:40
◼
►
through the echo you had to say like uh alexa order me a . and I knew what I
[TS]
01:00:45
◼
►
knew what it was I mean my wife actually did it and within three minutes or
[TS]
01:00:49
◼
►
whatever it confirms and so we had a weird . ordered income and shipping to
[TS]
01:00:53
◼
►
our house and we got inventory and work beautifully and you couldn't order it on
[TS]
01:00:56
◼
►
the website at least $PERCENT of the time when they were when they first sort
[TS]
01:00:59
◼
►
of rolled that out so that was the sort of fascinating i don't think you can now
[TS]
01:01:03
◼
►
I mean I just searched amazon Franco don't see it go . let me see
[TS]
01:01:07
◼
►
so you know wha where they do have it you can get it you can get a code . 489
[TS]
01:01:13
◼
►
dollars on amazon
[TS]
01:01:15
◼
►
um you know it's hilarious now so I just was giving that whole spiel and I sort
[TS]
01:01:23
◼
►
of god I just triggered Alexa and she's now playing music in my bedroom so I'm
[TS]
01:01:28
◼
►
in my office right now 11 room down from the bedroom i all the sudden heard this
[TS]
01:01:34
◼
►
music and I'm like is my wife home did you start playing music cuz I thought I
[TS]
01:01:38
◼
►
heard a voice it was lexa and it was Alexis saying now playing whatever and
[TS]
01:01:42
◼
►
so that's just music playing in the bedroom right now I stand corrected so
[TS]
01:01:45
◼
►
there is a webpage on amazon for the echo . but it says X available
[TS]
01:01:50
◼
►
exclusively from alexa code is available in limited quantities and exclusively
[TS]
01:01:54
◼
►
for prime members through alexboys shopping so i think that's that's
[TS]
01:01:58
◼
►
ingenious because it obviously makes it so that first and foremost only sort of
[TS]
01:02:04
◼
►
hardcore hardcore users are going to to be able to get it and get it that way
[TS]
01:02:08
◼
►
and people who already understand right be they have to have Alexa neco so
[TS]
01:02:13
◼
►
right to be able to do it so it doesn't need like you know some sort of new
[TS]
01:02:17
◼
►
learning curve of a sudden because you should already know how to use it based
[TS]
01:02:20
◼
►
on that
[TS]
01:02:21
◼
►
yeah i think the music playing is clearly you know the the end when this
[TS]
01:02:26
◼
►
rumor from the information came out that Apple's to a device like this it in the
[TS]
01:02:32
◼
►
works and that they've been working on it for quite a while a bunch of people
[TS]
01:02:36
◼
►
so why why I have my phone with me everywhere I go you know if I'm gonna
[TS]
01:02:41
◼
►
use Siri why do I need why wouldn't world I want another device
[TS]
01:02:45
◼
►
I don't know what else they have planned for I don't know what other home
[TS]
01:02:47
◼
►
integration you know home kit type features they might have in mind for
[TS]
01:02:51
◼
►
what kind of a hub it might be for your entire home but the speaker alone makes
[TS]
01:02:56
◼
►
sense for Apple to do just because music is still such a big part of what they
[TS]
01:03:01
◼
►
want to be known for
[TS]
01:03:03
◼
►
yep yeah and I'm sort of surprised that you know they were i know that you know
[TS]
01:03:08
◼
►
they're they're almost never the first mover in these types of things but I'm
[TS]
01:03:11
◼
►
sort of surprised that some sort of combination of things didn't lead them
[TS]
01:03:17
◼
►
down this path earlier whether it be the airport express or apple TV as like a
[TS]
01:03:26
◼
►
basically the way to do this like they're all those rumors remember that
[TS]
01:03:29
◼
►
Apple TV was going to be the hub of their of their whole home initiative and
[TS]
01:03:34
◼
►
maybe that's still ends up being the case but like that was the whole thing
[TS]
01:03:37
◼
►
about like why is it running iOS and of course apps but also maybe you know the
[TS]
01:03:41
◼
►
the home kit stuff and yeah i'm sort of just a little surprised that they didn't
[TS]
01:03:47
◼
►
make a all-in-one type device and especially like knowing you know that
[TS]
01:03:54
◼
►
the popular it's things like Sonos in the end they're obviously they had to
[TS]
01:03:58
◼
►
work with us to get Apple music is one of the first things on there but maybe
[TS]
01:04:02
◼
►
it was I think you made the joke the other day maybe it was the ipod
[TS]
01:04:07
◼
►
high-five thing that started to persuade them from doing that because that was
[TS]
01:04:11
◼
►
obviously a disaster
[TS]
01:04:13
◼
►
that's what i wanted to call it i wanted the college Syria have the trademark
[TS]
01:04:17
◼
►
yeah so
[TS]
01:04:18
◼
►
but yeah it seems like a I think the way someone was saying this the other day
[TS]
01:04:26
◼
►
and Twitter that it's great that we have like Alexa and and it's cool that you
[TS]
01:04:33
◼
►
can sort of hook it up to sonos it's a pain honestly because you have to do it
[TS]
01:04:36
◼
►
through like the back of the device and through a cable it's not it's not
[TS]
01:04:40
◼
►
seamless at all and now we have things like 0 and like you know the new the
[TS]
01:04:44
◼
►
newfangled routers that are out like it seems like someone should combine all of
[TS]
01:04:48
◼
►
that into one thing right
[TS]
01:04:50
◼
►
yes i think so but you run into I've thought about this right you it's like
[TS]
01:04:58
◼
►
it seems like a big a big but like it just thinking about my house now like
[TS]
01:05:04
◼
►
the cable comes in in the living room and it's sort of like that's where the
[TS]
01:05:12
◼
►
the router needs to be i mean i right
[TS]
01:05:15
◼
►
guess I could you know I i I'd have to like wire the house with internet our
[TS]
01:05:19
◼
►
Ethernet or something or get the cable company to come out and put another
[TS]
01:05:25
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cable connector somewhere else if I wanted it to be in the kitchen you know
[TS]
01:05:32
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because I Maxwell music to play you know what I mean it's like I don't know I'm
[TS]
01:05:36
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not cleared or III understand yes so that's like it that's one issue but sort
[TS]
01:05:42
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of i don't know if you've had a chance to play around with like things like the
[TS]
01:05:45
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euro and there's some other ones coming out that are you know these these
[TS]
01:05:47
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newfangled routers that that allow you to better spread internet over your
[TS]
01:05:52
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entire house I always it's better I have a box downstairs
[TS]
01:05:56
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that's full of euro kit and it's still a oxide it just came the other day and I
[TS]
01:06:01
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haven't had a chance to look at it so it on my radar and i'm going to set it up
[TS]
01:06:04
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but yeah you should I mean we have we have one set up now and it's great it's
[TS]
01:06:10
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a it's surprisingly great how well it works compared to what I previously just
[TS]
01:06:16
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had a an airport extreme both it a bit extreme and then I'd like an express and
[TS]
01:06:21
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I had like things like doing bridging and you know trying to get good service
[TS]
01:06:25
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in my in the bedroom and then in the office and nothing has worked as well as
[TS]
01:06:30
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a0 thing
[TS]
01:06:31
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and so I wonder if sort of this this device things that we're talking about
[TS]
01:06:37
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if they don't do
[TS]
01:06:39
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yeah you have the main hub in the living room that's that's sort of connected to
[TS]
01:06:43
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the still necessary for whatever reason cable modem and then everything else is
[TS]
01:06:47
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like a satellite version sort of like the deco . right it's like a smaller
[TS]
01:06:51
◼
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version of it so no matter what room you're in your cups you're covered by
[TS]
01:06:55
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it's sort of like what you have with sonos now for people who have sonos in
[TS]
01:06:59
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multiple rooms you know they it wirelessly connect to it you can do
[TS]
01:07:04
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wired of course but most people I think to the wireless version and so so some
[TS]
01:07:09
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device it's like a combination of all these things so you have the speaker you
[TS]
01:07:13
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have the voice assistant type thing and and you have your Wi-Fi all in one thing
[TS]
01:07:20
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I mean that seems like we're all this should go but I i would imagine it'll
[TS]
01:07:24
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take awhile for for someone to actually connect that all together to be able to
[TS]
01:07:27
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work well yeah and it's just you know Apple has very you know right at the
[TS]
01:07:32
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forefront of Wi-Fi you know i have been making base stations or whatever you
[TS]
01:07:36
◼
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want to call them you know the thing that great Wi-Fi in your house
[TS]
01:07:40
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I mean apples been doing it emanate they were one of the first companies to
[TS]
01:07:44
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really go public with it remember the shoulder demo indeed he just jumped onto
[TS]
01:07:49
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of like a mattress
[TS]
01:07:52
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yeah it was actually to prove that the ibook was getting the internet over the
[TS]
01:07:58
◼
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answer i was like her to 410 and like phil schiller actually performed a stunt
[TS]
01:08:02
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on states like he take off a 10 foot high thing under like a padded landing
[TS]
01:08:09
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thing and then showed that the that the ibook was still getting internet so
[TS]
01:08:13
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apples been doing that for a long time I think that at this point it's it just
[TS]
01:08:17
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seems like it's too fiddly especially for a house compared you know of an
[TS]
01:08:21
◼
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apartment you know it's easy to fill it with with your Wi-Fi but you know even
[TS]
01:08:26
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here we haven't set up pretty good right now we just have the airport extreme I
[TS]
01:08:30
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don't have any of the satellite devices like i used to have and it you know goes
[TS]
01:08:35
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up one floor to my office and it's pretty good and it goes up two floors to
[TS]
01:08:41
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our bedroom and
[TS]
01:08:43
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good enough good enough that it doesn't make me want to get it
[TS]
01:08:47
◼
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another thing but even one floor down in our garage it's gone so like it's like
[TS]
01:08:52
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when you get in the car
[TS]
01:08:54
◼
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it's like one floor down from where the router is and you want to update
[TS]
01:08:57
◼
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something on your phone quick it's like sometimes you have to like to do the
[TS]
01:09:01
◼
►
fiddly thing when you turn off Wi-Fi because it's yeah that yeah yeah you
[TS]
01:09:07
◼
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should try 20 thing I think you like all I'm doing is like I told you it's down
[TS]
01:09:11
◼
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hit in the house so it's it's a sure thing that I will that I will try
[TS]
01:09:14
◼
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yeah so I don't know maybe that's that's what happens going with and I can't help
[TS]
01:09:19
◼
►
but think that if if the information report is correct that they've been
[TS]
01:09:22
◼
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working on this device for quite a while
[TS]
01:09:24
◼
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I mean like according to the information years it kid
[TS]
01:09:28
◼
►
it can't just be a speaker that listens for Siri because they that have you know
[TS]
01:09:33
◼
►
if it's taken Apple years to do a speaker that listens for Siri that's
[TS]
01:09:38
◼
►
that's a problem it has to be a little bit more ambitious than that in terms of
[TS]
01:09:42
◼
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serving as some kind of you know
[TS]
01:09:44
◼
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hey you don't have to buy these six different things you can just buy this
[TS]
01:09:47
◼
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plug this thing in and then you're set
[TS]
01:09:50
◼
►
well and you brought it up I mean the importance of music certainly to apple
[TS]
01:09:53
◼
►
and you know they obviously know the popularity of something like Sonos n it
[TS]
01:09:59
◼
►
do you think then it would be just as predicated right being a great speaker
[TS]
01:10:04
◼
►
sort of a sonos competitor with Siri built-in is that that may be what they
[TS]
01:10:08
◼
►
would do
[TS]
01:10:09
◼
►
maybe that's what I you know and and what they launched it as a family of
[TS]
01:10:13
◼
►
devices at the beginning so that you can you know put them throughout your house
[TS]
01:10:18
◼
►
I mean that seems to be one area that and I obviously amazon is is working on
[TS]
01:10:24
◼
►
it as a solution because they have these . devices that are meant to be satellite
[TS]
01:10:29
◼
►
devices and I know where to go home
[TS]
01:10:31
◼
►
people asked when they announced it at i/o last week what if you have two of
[TS]
01:10:35
◼
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these things and they're like well we're working on that will get back right hard
[TS]
01:10:39
◼
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problem it
[TS]
01:10:40
◼
►
yes and the amazon so the . like so in general I think the consensus is the
[TS]
01:10:46
◼
►
echo speaker is ok it's it's it's good enough you know for for casual listening
[TS]
01:10:51
◼
►
or whatever and the . one is considered to be much more subparts obviously much
[TS]
01:10:55
◼
►
smaller it's just a tiny little thing
[TS]
01:10:57
◼
►
that's why it has sort of the output to be able to hook it into a speaker and
[TS]
01:11:00
◼
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that's what they suggest you do actually
[TS]
01:11:02
◼
►
so I wouldn't like if I rapel i would imagine that the way to do it is just
[TS]
01:11:07
◼
►
what we were talking about to do like a really great speaker like a SonoSite
[TS]
01:11:12
◼
►
speaker with the Serie capability built-in and I think that would be a
[TS]
01:11:17
◼
►
great device for a lot of people i don't know how much that would cost you know
[TS]
01:11:21
◼
►
and like it do they run the risk of it being another hifi like device
[TS]
01:11:26
◼
►
yeah that's just sort of like an each product that's that's interesting to a
[TS]
01:11:29
◼
►
few people i think not i think it's a lot more interesting to do it now
[TS]
01:11:33
◼
►
especially with everything we just talked about with alexa but I don't know
[TS]
01:11:37
◼
►
with a high-five they've really it it was I mean what I know for a fact that
[TS]
01:11:44
◼
►
Steve Jobs was a huge fan of the hifi he really was and I mean I you know
[TS]
01:11:48
◼
►
obviously he's willing to you know you know if it wasn't selling it wasn't
[TS]
01:11:53
◼
►
selling even if he liked it so it wasn't like kept it around just because he
[TS]
01:11:56
◼
►
liked it but I know he liked it and and they really put I was what was before I
[TS]
01:12:00
◼
►
was regularly attending their press events and I was not at the at the intro
[TS]
01:12:04
◼
►
event for it but i remember reading about it and they really went all out
[TS]
01:12:07
◼
►
and they set up I Jason Snell was there and he was talking about a few weeks ago
[TS]
01:12:11
◼
►
when he was on the show that the right there in like the upstairs area where
[TS]
01:12:17
◼
►
they do the press briefings that the press events above the hall they brought
[TS]
01:12:21
◼
►
in you know they made like an ikea almost like when they made a whole bunch
[TS]
01:12:26
◼
►
of like living rooms you know better and of course you know like Apple they made
[TS]
01:12:29
◼
►
them they were really nice you know they made all these laid like furnish the
[TS]
01:12:33
◼
►
whole place is like an apartment complex and then had you know individual people
[TS]
01:12:36
◼
►
you come in and it wasn't just like a hit play and listen to a few seconds
[TS]
01:12:40
◼
►
they wanted you to like relax sit on the couch pretend you live here and listen
[TS]
01:12:44
◼
►
to this everybody drink right and they really push like hate doesn't this sound
[TS]
01:12:48
◼
►
amazing like they really really wanted to make that like I mean I i had i
[TS]
01:12:54
◼
►
didn't buy one so i don't know i don't know how good it sounded but Apple at
[TS]
01:12:58
◼
►
least really went all out at least in terms of marketing is pitching it is
[TS]
01:13:01
◼
►
being high quality audio so I think that's one area where they could
[TS]
01:13:04
◼
►
definitely get a leg up on echoes echo it's good it's not bad it's just you
[TS]
01:13:08
◼
►
know good enough for like a speaker in your
[TS]
01:13:11
◼
►
kitchen to play music but it's not great and so that plus like a great speaker +
[TS]
01:13:17
◼
►
what what you know you mentioned from the information report with the Serie
[TS]
01:13:22
◼
►
api's which obviously everyone's been clamoring for sincere II came out so
[TS]
01:13:27
◼
►
that plus the ability to do much more than what up the echo can do because the
[TS]
01:13:32
◼
►
echo has an API obviously and a lot of people are playing around with them
[TS]
01:13:36
◼
►
doing some interesting things that like we mentioned over you know you can call
[TS]
01:13:39
◼
►
an uber from it right now and but it does feel like a it's it's a little bit
[TS]
01:13:46
◼
►
wonky it's a little bit and that wonky necessarily it's just I'm sure you use
[TS]
01:13:52
◼
►
the app the app is awful for ya work the for the echo and it's hard to it would
[TS]
01:13:59
◼
►
be hard for anyone like even it's even hard for me to figure out how exactly to
[TS]
01:14:03
◼
►
to find things to install and what to install and it looks . awful so Apple
[TS]
01:14:08
◼
►
will obviously do a better job of that and so it's not a question of like is it
[TS]
01:14:13
◼
►
is it leaps and bounds better than what Amazon can do right now if if those
[TS]
01:14:19
◼
►
api's are good enough
[TS]
01:14:20
◼
►
yeah and I I really i'm really curious what form these api's come in in terms
[TS]
01:14:28
◼
►
of like it I i can only presume that it'll be apps
[TS]
01:14:36
◼
►
somehow I guess apps on your iphone or your iOS device but yes there do need to
[TS]
01:14:43
◼
►
have it you need to have that app installed in order to have it bc reread
[TS]
01:14:49
◼
►
e right
[TS]
01:14:50
◼
►
what's that well yeah and if it's on multiple devices like how how does your
[TS]
01:14:56
◼
►
serious if it's taking advantage of of a third party extension whatever you want
[TS]
01:15:03
◼
►
to call it like let's just say let's just you know what we've been talking
[TS]
01:15:06
◼
►
about them that's just a youtuber right let's say that through an extension
[TS]
01:15:10
◼
►
you're gonna you're gonna allow Siri to hail you a nuber do you have to install
[TS]
01:15:18
◼
►
it on all of your devices like address you would if it's through an app it but
[TS]
01:15:22
◼
►
then how did it how would it get too
[TS]
01:15:24
◼
►
the standalone device is I I yeah that's weird
[TS]
01:15:29
◼
►
that's a good question because like it seems like it's an either/or thing right
[TS]
01:15:33
◼
►
like either you would need it installed on all your devices that have hooked up
[TS]
01:15:39
◼
►
to your seer like to your hey serious stuff or you would only do it on one so
[TS]
01:15:44
◼
►
it doesn't get confused because like say you have uber installed on that they
[TS]
01:15:47
◼
►
don't have an ipad version but you can still obviously install it or not the
[TS]
01:15:50
◼
►
states to say you had it on an iPad and your iphone and then you summoned the
[TS]
01:15:56
◼
►
uber via siri-like which 1i I guess it opens but both versions I well I mean it
[TS]
01:16:03
◼
►
doesn't matter because on the back end it if presuming you were you were tied
[TS]
01:16:07
◼
►
into the same account the same uber account when you open the app it should
[TS]
01:16:11
◼
►
know they should be synced right in the back end so i guess it doesn't really
[TS]
01:16:14
◼
►
matter but there's there's like a lot of more complicated issues like it the
[TS]
01:16:21
◼
►
further you go down with that like which which version of the app that's running
[TS]
01:16:25
◼
►
on which device are you something right
[TS]
01:16:29
◼
►
I it's I so I'm don't know
[TS]
01:16:32
◼
►
so my guess my best guess is to compare it to apple watch and so let's say they
[TS]
01:16:39
◼
►
open up this serious DK then the uber app on your iOS device could have the
[TS]
01:16:46
◼
►
Serie extension and then only on the iOS devices that have the latest version of
[TS]
01:16:52
◼
►
the you brap would the Siri integration work but then also maybe you developers
[TS]
01:16:59
◼
►
would be able to create like a hifi app and just like the way that it will say
[TS]
01:17:06
◼
►
like oh there's an Apple watch app that you can install that there would be like
[TS]
01:17:14
◼
►
if you have that the Serie hifi yeah you would have a serious hifi app on your
[TS]
01:17:19
◼
►
phone and then you'd go just like you go to the Apple watch app to install an app
[TS]
01:17:23
◼
►
on your watch you go to the hifi app to install the extension on your tie the
[TS]
01:17:29
◼
►
that we're getting pretty complicated right i think i see and it's it makes
[TS]
01:17:34
◼
►
sense to me like that's exactly what i think is
[TS]
01:17:37
◼
►
it this makes sense to me technically because i can draw a little arrows for
[TS]
01:17:41
◼
►
all the devices and i see ok so you download it to your phone and from your
[TS]
01:17:45
◼
►
phone you can install it on your watch and you can install it on the thing but
[TS]
01:17:48
◼
►
then it seems to me like you're doing an awful lot of fiddly system administrator
[TS]
01:17:52
◼
►
type stuff with those prices
[TS]
01:17:54
◼
►
yeah and so is there better like is it just feel the app and now apps require
[TS]
01:17:59
◼
►
like I don't know some sort of knew I cloud instance that it that's like
[TS]
01:18:04
◼
►
handling it right and that's exactly is the other that it you know just erase
[TS]
01:18:09
◼
►
everything that I just speculate about is there going to be some kind of way
[TS]
01:18:12
◼
►
that a developer would be able to have like an iCloud instance of this API and
[TS]
01:18:16
◼
►
end it and that's a total new territory for apple like that's unlike that
[TS]
01:18:23
◼
►
anything i can think of that Apple's ever done
[TS]
01:18:26
◼
►
yeah yeah I've not I don't know but it's good that they're I think it's smart of
[TS]
01:18:33
◼
►
course that they're playing in the space smart that google is as well like all
[TS]
01:18:37
◼
►
these guys are pouring so much so many resources into these assistants and you
[TS]
01:18:44
◼
►
know that the whole day I aspect obviously marcos post about apple and AI
[TS]
01:18:49
◼
►
and stuff a unit that they need to be able to get enough data to constantly
[TS]
01:18:57
◼
►
improve these things and it's almost like table stakes it seems like it's
[TS]
01:19:02
◼
►
going to be now that you need to have the home version of whatever the
[TS]
01:19:05
◼
►
assistant thing is to be able to to keep up and remain on par with all the other
[TS]
01:19:10
◼
►
competitors
[TS]
01:19:11
◼
►
yeah one of the things i was thinking about it in light of Marcos post the
[TS]
01:19:17
◼
►
other day about it is I was trying to think because I didn't agree with him
[TS]
01:19:23
◼
►
I I it was a great post and AG the ways that i disagree it's just all you know
[TS]
01:19:28
◼
►
it's not like Marcos dominant like no Marco smart and I actually see the logic
[TS]
01:19:33
◼
►
of what he's saying but something doesn't sit right with me and then I
[TS]
01:19:35
◼
►
thought about like social networking and social networking is obviously a huge
[TS]
01:19:40
◼
►
part of the whole industry that we talked about
[TS]
01:19:43
◼
►
I mean facebook is a giant company now and and super influential I mean it's
[TS]
01:19:48
◼
►
did you know literally
[TS]
01:19:50
◼
►
that's scandals in the last few weeks or a controversy i should say about the
[TS]
01:19:55
◼
►
weather or not
[TS]
01:19:57
◼
►
facebook is single-handedly skewing political news and in read us a hugely
[TS]
01:20:03
◼
►
influential instagram is a huge success
[TS]
01:20:08
◼
►
twitter we do know that Twitter's twitter i love it but it's you know it
[TS]
01:20:14
◼
►
is what it is but it certainly is if I don't want to go down the route of
[TS]
01:20:19
◼
►
talking about Twitter's a business but it's culturally though its influences
[TS]
01:20:23
◼
►
undeniable i always say like the one thing about Twitter they eat it's just
[TS]
01:20:27
◼
►
stunning how everytime i watch TV news and somebody comes on it they tell you
[TS]
01:20:32
◼
►
what their twitter handle is however it's it's well and if you watch ESPN at
[TS]
01:20:36
◼
►
all it's like yeah it's a significant percentage of ESPN via reporting via
[TS]
01:20:40
◼
►
talking about tweets it's crazy
[TS]
01:20:42
◼
►
yeah yes pngs sports in the twitters influence in the sports world alone is
[TS]
01:20:46
◼
►
astounding and it's it's just crazy especially as we go down the path of the
[TS]
01:20:50
◼
►
NBA playoffs and stuff its I don't I think well and now major league baseball
[TS]
01:20:55
◼
►
is a ton of Twitter to so now it's it's just everywhere in sports
[TS]
01:20:58
◼
►
Apple has no real social networking and they've even tried twice they had ping
[TS]
01:21:05
◼
►
and then last year the I don't remember what it's called the middle tab of Apple
[TS]
01:21:11
◼
►
music it right-click the thing that's going away right and I hasn't taken off
[TS]
01:21:16
◼
►
hasn't really you know it never gain a foothold but so what
[TS]
01:21:19
◼
►
Apple has it in a second level way sort of thrived on social networking because
[TS]
01:21:26
◼
►
people use their iphones to facebook and to Instagram and sweet and yeah it's you
[TS]
01:21:34
◼
►
know it's it's only made the the rise of social networking largely coincides with
[TS]
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the rise of the iphone and it's a big part of why i think that there's a real
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01:21:44
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difference that i was thinking about it and the the voice assistance aren't like
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01:21:48
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that because the voice assistance to be useful have to be built into the system
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01:21:52
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like there is a court Anna app there is the google app has all of the googles
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01:21:58
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assistant type stuff you know the the startups that are in this space have
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01:22:05
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apps i can't remember that some of their names but you know like yeah it was like
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operator outfit with vizio that it will be there by descendant of the Syrian
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01:22:16
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people yeah right yeah so you can do that but thats it thats that that
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doesn't that doesn't make it doesn't work like that you can't say go to
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01:22:24
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launch an app and then do it it doesn't work like that has to be built into the
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01:22:28
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system so the one outside the bounds though which would be interested in your
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01:22:32
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thoughts on then is the facebook Messenger one facebook and it's called
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01:22:36
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right so that Facebook obviously famously does not have a phone they run
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01:22:41
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on you know other people's devices but they they do
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by most accounts have some of the foremost experts in AI working at
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01:22:50
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facebook but they so like how do you square that like where do you think that
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01:22:54
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they where does that come into play because you think like they're they're
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01:22:58
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going after AI they think they're going to be a leader in whatever comes of AI
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01:23:02
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and certainly these assistant things are are a big part of that at least right
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01:23:06
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now and Facebook am is is sort of one of the frontrunners right now for that but
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01:23:12
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they don't have the system-level integration haha it's a good question on
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01:23:18
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it could just be you know to it you know to do the AI while you're in there apps
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01:23:23
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like and Facebook's advantage is and i say this is someone who doesn't use
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01:23:30
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facebook but people you know it's part of what makes them so valuable is that
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01:23:34
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you know two people spend out now I'll awful lot of people spend an awful lot
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01:23:38
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of time in facebook so they already have them there so they they're they're
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01:23:42
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almost are they almost are like the run system
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01:23:46
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yeah that's true that if you're already there
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you're in the area book on your phone or you know well from I think the phone is
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01:23:53
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probably number one now so you're in facebook you're on your phone any kind
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01:23:56
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of AI features that they can offer you it you're already there so yeah it for
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01:24:02
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that or that's it
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01:24:04
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the opportunity good way to frame and I think it's almost like so the browser on
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a on a pc or
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01:24:12
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Mac is not you know sort of politics while they are baked into the system it
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01:24:18
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is a separate application that you're running all the time everyone's always
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01:24:21
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running a browser right and that like facebook on the phone
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01:24:24
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yep is sort of the bracket that's been said before of course but it is in that
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01:24:28
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context like animating the same thing they even helpfully cheat and use the
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01:24:32
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audio api to make sure they're literally running on your phone all the time it's
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01:24:36
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different i keed i keed likely that brings to mind another one of the topics
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01:24:44
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in this space that I want to talk about and I've seen an awful lot of people
[TS]
01:24:47
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bring this up so one of the other rumors it's separate from the information
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01:24:50
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report but there's also a rumor that has come out
[TS]
01:24:53
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I know macrumors had it i don't know if it was their original i think it was
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01:24:56
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think it was their original scoop that the next version of mac OS is going to
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01:25:01
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have Siri built-in yes and a lot of people read that and the question i got
[TS]
01:25:07
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is why do I have to talk to Siri why can't i just type like spotlight and
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01:25:12
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then therefore what we maybe that's the answer may be that spotlight feature
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01:25:16
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goes away and it's replaced by Cirie and you can either talk to it or type
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01:25:21
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yeah that's a good that's a good question i think that that you know
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01:25:28
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thinking about it for a few seconds just how i think that that's probably the way
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01:25:32
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they should do it I i think it's a little weird like court they've
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01:25:35
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microsoft is is done this to with Cortana I get a little weird to have
[TS]
01:25:39
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those things on the desktop in this ain't trying to fit them into the same
[TS]
01:25:44
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context as they exist right now on mobile devices because you just use a
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01:25:49
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desktop and laptop whatever traditional computer differently and you're right
[TS]
01:25:55
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like a lot of it is text-based input it's not vocal which sort of ties back
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01:26:01
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to the whole thing of why I also think alexis is important because there is no
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01:26:06
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way to interface that besides voice but you know that's that there's a different
[TS]
01:26:10
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route to go down but uh but yes so I think that Siri is a text-based thing is
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01:26:16
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interesting and that's also like going to facebook em right now it is mainly
[TS]
01:26:19
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texts all chat based alright like you
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01:26:22
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key so they're doing it the opposite way of what Cirie and alexa and Cortana and
[TS]
01:26:29
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the google thing I guess is a hybrid right because you can talk to it or it
[TS]
01:26:34
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can just be I mean the main interfaces like to say okay google and then it a
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01:26:40
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bit it loads basically it's doing a search query so that's I guess the
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01:26:46
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closest thing to that and that would be apple if they did do serie for mac OS
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01:26:51
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doing it with the text thing would be I guess most comparable to that maybe want
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01:26:58
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you know there's a trick that I just learned recently i didn't know this but
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01:27:02
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if you do invoke Siri on your iPhone and she hears you wrong you can on that
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01:27:12
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result screen you pull down on it and to end it shows you what Siri thought you
[TS]
01:27:18
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said and done if you tap on that you can edit that text / really i didn't know
[TS]
01:27:23
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that I I didn't know it either i just learned it in the last week or two from
[TS]
01:27:26
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someone on Twitter in the midst of talking about all of this i think it was
[TS]
01:27:29
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enough in the context of that discussion of why can't you just enter text and
[TS]
01:27:35
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another is why can't you invoke Cirie and then pull down or something to bring
[TS]
01:27:38
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up a text field and just type your query to Syria because there are there are
[TS]
01:27:42
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certain contexts where you can't write what if you're in a quiet area yeah
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01:27:47
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huh yeah I had no idea about that so you can edit text after you've made your
[TS]
01:27:53
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vocal query to Siri you can edit it as decks but you can't just type it as test
[TS]
01:27:58
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there's no that's so you should if you want to use that feature you just speak
[TS]
01:28:02
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gibberish to Siri and then just whisper some quick to brush to invoke the Texas
[TS]
01:28:07
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mode anyway interesting trick I thought yeah then there was there the report I
[TS]
01:28:15
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think it was not it was German right saying that there that there was an
[TS]
01:28:20
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error maybe was a ripoff of another report or something but i know that
[TS]
01:28:23
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9to5 mac wrote about it that the new macbook pro conceivably coming out at
[TS]
01:28:30
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the end of the year would have the dislike OLEDs uh
[TS]
01:28:35
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strip and you know one of the reasons why that might make sense is because
[TS]
01:28:39
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then you could have a serious button without having to have like a physical
[TS]
01:28:42
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serie button
[TS]
01:28:43
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mm ah yeah i saw that rumor and I don't know what to make of it it seems kind of
[TS]
01:28:51
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interesting it seems like it maybe it's also sort of like that i don't remember
[TS]
01:28:57
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if it was a Kickstarter i think i might have been before Kickstarter but you
[TS]
01:29:00
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remember you're a couple years ago there was somebody was trying to make a
[TS]
01:29:03
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keyboard
[TS]
01:29:04
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yes I yeah I know what this is that led keyboard thing
[TS]
01:29:07
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yeah and it was yeah the idea was that each key was a physical keyboard and
[TS]
01:29:12
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brush key would be a standalone LED and so like in the quote unquote normal mode
[TS]
01:29:19
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it would be you know
[TS]
01:29:20
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qwerty you know and everybody alphabetic and have numbers but then like when
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01:29:24
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you're using Photoshop the key caps could change to all of the weird
[TS]
01:29:29
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shortcuts so you know you could you know it the H key would change to you know
[TS]
01:29:34
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whatever h dozen in Photoshop right well game like a game could change all of the
[TS]
01:29:41
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buttons to you know different weapons or something like that
[TS]
01:29:45
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yeah and it's sort of uh I guess similar to on iOS when you have that the virtual
[TS]
01:29:53
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thing on top of the keyboard right where it suggests stuff and cervix can sort of
[TS]
01:29:58
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dynamically do different things right so that that that led keyboard never really
[TS]
01:30:03
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who never came to be realistic project but it certainly got people excited I
[TS]
01:30:10
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could see how this led touchscreen in place of the function keys could work
[TS]
01:30:16
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like that so that yeah and it gets too
[TS]
01:30:20
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it's like a little bit like the mac keyboard getting a little taste of that
[TS]
01:30:24
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that spiel that Steve Jobs gave at the original iphone introduction about what
[TS]
01:30:31
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to do about the buttons on a phone because once you put them there there's
[TS]
01:30:35
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nothing else you know they're set and if you come around a new idea later you you
[TS]
01:30:39
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know that you'd like to have a different button but he doing he goes well the
[TS]
01:30:43
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answer is you know we've solved this years ago with the graphical user
[TS]
01:30:46
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interface the answer is doing software
[TS]
01:30:48
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so I can kind of see that and quite frankly the idea of f1 f2 f3 keys even
[TS]
01:30:53
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get it it's just fiddly and I know apples you know started printing
[TS]
01:30:59
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hard-coded printing you know like this is volume up this is volume down this is
[TS]
01:31:03
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bryce around and that you know by default that's what those keys do now
[TS]
01:31:08
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you have to actually trigger like a system-wide preference to turn them into
[TS]
01:31:13
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regular conservatories her right and i think most kids would have no I'd like
[TS]
01:31:18
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f1 that what i wanted have no idea
[TS]
01:31:20
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yeah my son if I if I I i should do it when he gets home from school i should
[TS]
01:31:24
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actually see ya
[TS]
01:31:26
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could you hit f1 key what do you mean the brightness down key with which you
[TS]
01:31:30
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know any Latin you know that in the i remember when i still have the extended
[TS]
01:31:34
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keyboard in front of me but the Apple extended keyboard you know the big tank
[TS]
01:31:39
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keyboard that i use it shipped with like a strip that went around the function
[TS]
01:31:43
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keys like no I yeah it was like a I don't know what you would call it like a
[TS]
01:31:49
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like a stencil almost that would surround the function keys
[TS]
01:31:53
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oh yeah okay different pro apps would call my quarkxpress came with with the
[TS]
01:31:58
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yeah yeah i actually remember that at IBM pcs they had a similar thing with
[TS]
01:32:03
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that yeah when they sold the big the big Keys the big push down key right
[TS]
01:32:06
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yeah on by default f1 I think it was just like I think it was just like ZX cv
[TS]
01:32:14
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so f1 was undo f2 was cut f3 was copying a for was paced but this is david this
[TS]
01:32:21
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is ancient Apple history this is like stuff that worked in like nineteen
[TS]
01:32:25
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ninety-one that's really funny though because that's like you know talking
[TS]
01:32:28
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about this this virtual old LED strip that is like the original version of
[TS]
01:32:33
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their I like software that would ship an actual physical print out that you would
[TS]
01:32:38
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overlay you know haha around the keys to have to change their functions to know
[TS]
01:32:42
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what their function would be yeah so I you know it i think this is ideas sounds
[TS]
01:32:48
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to me like you know hey this sounds like a really good idea because then instead
[TS]
01:32:52
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of having these hard-coded things that you know you could make that whole area
[TS]
01:32:57
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flexible you know
[TS]
01:32:59
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yeah then software updates when they keep updating mac OS and adding new
[TS]
01:33:04
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things they don't have to ship a new keyboard all of a sudden now Mac OS
[TS]
01:33:10
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flows off the tongue like I really like this is my favorite i'm really excited
[TS]
01:33:14
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about them renaming it Mac OS I like it better so that better they still going
[TS]
01:33:19
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they're so committed the california thing is that the latest you know like I
[TS]
01:33:23
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don't know I wouldn't wait Mac OS you know the Hollywood or do whatever I
[TS]
01:33:30
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think so i think that they're committed to the California think they've only
[TS]
01:33:33
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done it for 22 years writers to order to have it today 23 the 103 because there
[TS]
01:33:38
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was married yeah yeah that's right
[TS]
01:33:40
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Mavericks first yeah I don't like I think they're committed to the
[TS]
01:33:46
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california thing and I think that I think you know but it's just going to be
[TS]
01:33:50
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mac OS you know Hollywood yeah well i'll be glad to be done with the 10 elements
[TS]
01:33:57
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of it because it was you know we're at ten . 11 . five now
[TS]
01:34:02
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it always bothered me all along I and I've never been a fan of the name Mac
[TS]
01:34:09
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os10 and I was less of a fan when they officially changed it to OS 10 without
[TS]
01:34:13
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the mac alright really never never a fan of that name just because well number
[TS]
01:34:19
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one I don't like Roman numerals i just wrote about this it is a drone
[TS]
01:34:23
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I just hate them they're the they're absolutely terrible
[TS]
01:34:26
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there's arguments to be made that I so I mean I'm not being facetious here there
[TS]
01:34:31
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are I've seen arguments that that they're stupid numeral system made the
[TS]
01:34:35
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Roman so in cat in a bad at math that led to the decline of the Roman Empire
[TS]
01:34:41
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because they felt people who used a logical decimal you know system of
[TS]
01:34:48
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indicating numerals that made math easier i hate i just don't like Roman
[TS]
01:34:53
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numerals
[TS]
01:34:54
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i hate the way that it's you know this doesn't seem to be as big a problem
[TS]
01:34:57
◼
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anymore but I hated in the early years the people who said Mac OS X 0 it
[TS]
01:35:03
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happens all the time but yeah it's not their problem
[TS]
01:35:05
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it's albums problem because it looks like mac OS x because guess what normal
[TS]
01:35:10
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people today don't speak in Roman
[TS]
01:35:13
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girls if you show them in X they say that's an ex they don't say oh but
[TS]
01:35:16
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that's a ten and then as time went on it was as though I mean what's 2016 so 15
[TS]
01:35:23
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years of updates to to the operating system in their numbering system it's
[TS]
01:35:28
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like they've all been minor little feature upgrades right for favorite
[TS]
01:35:33
◼
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years right so i think i read they uh I don't know if you talked about this i've
[TS]
01:35:40
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read that somewhere so you know they dominated super bowl 50 this past year
[TS]
01:35:43
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they did super bowl 50 rather than Super Bowl L or whatever but next year they're
[TS]
01:35:48
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going back to the Roman numerals so it's like Li I think yourself something like
[TS]
01:35:52
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that they are at it I I it makes me want to scream because i was so happy I was
[TS]
01:35:57
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like you know what that's why I'm so happy because I thought that's brilliant
[TS]
01:36:01
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50 is a the the nicest round this number they're going to get to until a hundred
[TS]
01:36:09
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now they gave this is the way they get out of the mess they've created for
[TS]
01:36:13
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themselves with these Roman numerals you know what else screws me up with the
[TS]
01:36:17
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roman numeral Star Wars i'm so confused over but however yet the the movie star
[TS]
01:36:23
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i really i really am once they got to the prequels like four five and six I
[TS]
01:36:28
◼
►
understood that there's you know three but now I'm like what the hell is this
[TS]
01:36:31
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episode 8 how what how you did it already and it's like yeah just I really
[TS]
01:36:37
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i don't like the Roman numerals and star wars but there's no they can't get out
[TS]
01:36:40
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of it they've already already into it the NFL could get out of it with the
[TS]
01:36:44
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superbowl they did get out of it with 50 and it now they're going back now
[TS]
01:36:48
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they're going back
[TS]
01:36:48
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el super oli we throw lye that's great i'll just like I did not like it but I
[TS]
01:36:59
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used to be amused by like it a like old-time hollywood movies used too often
[TS]
01:37:04
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put like the copyright in $YEAR in roman numerals
[TS]
01:37:07
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oh it don't they still do that i'm pretty sure some movies still do so at
[TS]
01:37:11
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the very end I'm one of those people who stays through the credits the annoying
[TS]
01:37:15
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person is through the entire credits even though I'm not reading everything I
[TS]
01:37:18
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just sort of like it is the time to you know think about what I just watched or
[TS]
01:37:21
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whatever and so I always stay through the end and especially now with all the
[TS]
01:37:25
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Marvel stuff where you have to state
[TS]
01:37:26
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the end but at the end when they do the last credit thing it's like the whatever
[TS]
01:37:33
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it is I don't know if it's mpa or whoever gives that gets the last sort of
[TS]
01:37:37
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screen and they do the number of what actual movie it is like how many movies
[TS]
01:37:43
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have actually yeah and it's still in roman numerals i'm pretty sure because i
[TS]
01:37:48
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know that because they just passed some milestone should look it up but matter
[TS]
01:37:54
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even know what I would google for but they just had some major milestone and
[TS]
01:38:00
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so it's now like shorter because you know it's past like five thousand
[TS]
01:38:03
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whatever the 50,000 or something like that maybe it used to be though and
[TS]
01:38:08
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maybe it's not now maybe I'm remembering it slightly wrong and I know that they
[TS]
01:38:11
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used to do it like what you're what you're suggesting is like yeah the year
[TS]
01:38:16
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and everything would be Roman numeral right and now i think this movie credit
[TS]
01:38:22
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system at the very end it may have switched back over to actual numbers
[TS]
01:38:26
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because it just got to unwieldly but I'm not a hundred venture don't remember
[TS]
01:38:29
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i'll look it up
[TS]
01:38:31
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we'll look it up after the show ID is one answer i don't have this definitive
[TS]
01:38:36
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my google one that's all I have time for to do live in the show but there's a BBC
[TS]
01:38:40
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article that says perhaps one of the most notable areas where people are
[TS]
01:38:45
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likely to come across the minerals and TV and film credits for the convention
[TS]
01:38:48
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is not to spell out what your something was made the practice is believed to
[TS]
01:38:53
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have started in an attempt to disguise the age of films or television programs
[TS]
01:38:57
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huh in other words it's the opposite of claiming an undeserved antiquity they're
[TS]
01:39:02
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not trying to look old
[TS]
01:39:03
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they are trying to look like they're still young
[TS]
01:39:07
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because nobody can tell here's an example here's 1998 in roman numerals
[TS]
01:39:12
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mcmxc VII I crazy yes
[TS]
01:39:18
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yeah I see the ice I think I see the same thing now this one stack exchange
[TS]
01:39:21
◼
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talking it out
[TS]
01:39:22
◼
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yeah copyright time order studios MC a right that's exactly i've already got it
[TS]
01:39:27
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in the show notes i'll put it there folks you can listen just check out the
[TS]
01:39:30
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show notes there that's what it is that i think i was conflating the two things
[TS]
01:39:33
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that is where they use the Roman numerals the movie number is I think
[TS]
01:39:38
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just a number
[TS]
01:39:39
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no yeah okay there we go . but that's where there
[TS]
01:39:42
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what the hell are we talking about how did how did we get from the keyboard
[TS]
01:39:45
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with an oled strip to Roman numerals smack ohh smack ohh Oh Mac os10 right
[TS]
01:39:51
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yeah I get out of the 10
[TS]
01:39:52
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yeah they're going I wonder would now although I wonder maybe they would like
[TS]
01:40:03
◼
►
if I don't think you would have to have the new keyboard to use Siri on the mac
[TS]
01:40:07
◼
►
but maybe they would do the little you know the animation for Siri the
[TS]
01:40:10
◼
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horizontal thing because it's such a horizontal animation maybe oh yeah but
[TS]
01:40:14
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we do love strip will turn into the waveform yeah i would be pretty yeah
[TS]
01:40:21
◼
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the other thing with government report though is that and and it's a little
[TS]
01:40:24
◼
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disappointing because I was kinda hoping maybe new macbook pros would come out at
[TS]
01:40:27
◼
►
WTC but he's he's his report it put it later this year like a fall thing right
[TS]
01:40:34
◼
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and there was some little nugget I think and I think that was based on what's the
[TS]
01:40:39
◼
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one the one who is it is it k ji or whatever they are pretty good tracker
[TS]
01:40:45
◼
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and being right about those things i think was ripping off of that but also
[TS]
01:40:50
◼
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talking about the fact that there's there's some potential for a 13-inch
[TS]
01:40:56
◼
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macbook not a pro so there would be like the two Pro models and then we already
[TS]
01:41:02
◼
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have now the 12-inch you know retina MacBook and now there might be a 13-inch
[TS]
01:41:07
◼
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it said that in there and which I was confused by like why would they do it 12
[TS]
01:41:10
◼
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and a 13 inch yeah that seems wrong to me it seems to me like this they made
[TS]
01:41:16
◼
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that the whole reason they made the 12-inch in the first place was to split
[TS]
01:41:19
◼
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the difference between 13 all right right and so yeah I don't know that
[TS]
01:41:26
◼
►
maybe it's something got lost in translation there
[TS]
01:41:29
◼
►
yeah or they're going to switch to 13 I don't know it doesn't make sense to have
[TS]
01:41:34
◼
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12 and 13 they don't seem different enough to just provide both of them
[TS]
01:41:37
◼
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existing and what that mean like you could see where they made where they
[TS]
01:41:41
◼
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would make a bigger one to in order to put like a second port everyone
[TS]
01:41:44
◼
►
complained of course about the one USBC port but then with a 2-14 let you know
[TS]
01:41:52
◼
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I just I just think that they have to be different enough that just at a glance
[TS]
01:41:58
◼
►
at the on the table in the apple store you can say oh that one's big this one
[TS]
01:42:03
◼
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small you really can i get asked to be if you're gonna have three it has to be
[TS]
01:42:08
◼
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like rare medium and well done you can't even have like a medium a medium rare in
[TS]
01:42:13
◼
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there it's you know it's too hard to tell apart and that report also
[TS]
01:42:18
◼
►
mentioned that they're likely keeping the macbook air around it will just be
[TS]
01:42:22
◼
►
sort of the cheaper at you know the low of the rare version I your analogy that
[TS]
01:42:30
◼
►
the cheaper low-end version of what you get for maximum presumably still no
[TS]
01:42:35
◼
►
Retina screen i guess yeah i think that the the writing is on the wall I and I
[TS]
01:42:38
◼
►
know that this this is to me is it I get it all the time and there's I know
[TS]
01:42:43
◼
►
there's so many people i'm going to make you angry if you're one of these people
[TS]
01:42:45
◼
►
listening I'm telling you right now stop holding your breath for a retina macbook
[TS]
01:42:49
◼
►
air and it's just not gonna happen and I i know i get emails all the time this is
[TS]
01:42:54
◼
►
what people are a lot of people want they want exactly what the macbook air
[TS]
01:42:57
◼
►
is right now
[TS]
01:42:58
◼
►
yeah with a rabbit and and when they're when they're asking for that is it
[TS]
01:43:02
◼
►
specifically that they want it like the way the certain type of power adapter
[TS]
01:43:10
◼
►
and the you at the old older school USB ports rather than because you know the
[TS]
01:43:16
◼
►
the new macbook is very similar to what a macbook air is except for the ports
[TS]
01:43:23
◼
►
right eye and the power you know this performance because I lower it is it
[TS]
01:43:29
◼
►
still sits still slow right okay care and i refreshed MacBook Air if it were
[TS]
01:43:34
◼
►
to come but it's not i don't think would be faster still like but like the
[TS]
01:43:39
◼
►
macbook area and go buy today is faster than the macbook and so like if you push
[TS]
01:43:44
◼
►
your machine a little bit if you're like you know like me you know 50 browser
[TS]
01:43:49
◼
►
tabs or if you're using Xcode or something like that you know
[TS]
01:43:52
◼
►
photo editing you want it but no died i think it's very clear looking at the
[TS]
01:43:57
◼
►
products that Apple's come out with recently what they're doing the the
[TS]
01:44:01
◼
►
macbook the new one the macbook one will get fast
[TS]
01:44:06
◼
►
overtime right and it will eventually be like in two years that won't be an issue
[TS]
01:44:09
◼
►
like right things that right and it wasn't worth it for Apple to put spend
[TS]
01:44:14
◼
►
money to make a retina macbook air when these things are just going to collide
[TS]
01:44:18
◼
►
into your eyes and the the on the other end the macbook pros are getting thinner
[TS]
01:44:23
◼
►
like that's but another part of this rumor with the oled screen is that the
[TS]
01:44:27
◼
►
macbook even though they you know got so much thinner couple years ago when they
[TS]
01:44:31
◼
►
went to the mall you know you can't get a spinning hard drive anymore
[TS]
01:44:34
◼
►
everything's SSD but it's going to get dinner still because that's what Apple
[TS]
01:44:38
◼
►
does they take products and make them thinner so the macbook pros at the more
[TS]
01:44:42
◼
►
expensive side and and if performance is important to you are going to get ever
[TS]
01:44:47
◼
►
more air like in their form factor and the macbook is going to get faster and I
[TS]
01:44:52
◼
►
and apples bet is that your need for ports is going to decrease over time
[TS]
01:44:58
◼
►
and so the macbook air even though if they were to come out with a retina
[TS]
01:45:03
◼
►
macbook air today it would sell myself very well it's it's a dead end I think
[TS]
01:45:07
◼
►
in Apple's mind in terms of the differentiation of the product line that
[TS]
01:45:12
◼
►
it's not it would be to its to conflated with the other products to easily mixed
[TS]
01:45:17
◼
►
up right and so right now the only reason the macbook airs exist is to hit
[TS]
01:45:22
◼
►
the 899 and 999 price points right now assume that's a lot of what they're
[TS]
01:45:27
◼
►
selling to like schools right that's there is that also their school sort of
[TS]
01:45:33
◼
►
how I feel like I would I would be I would be anybody I would be surprised if
[TS]
01:45:37
◼
►
schools were buying anything other than the macbook airs because the way they
[TS]
01:45:43
◼
►
don't have money and be they just don't you know schools you know they're just
[TS]
01:45:48
◼
►
not going to value something like retina right you know too bad kids even know
[TS]
01:45:53
◼
►
kids have the sharpest eyes and the most likely to be able to see the fuzzy
[TS]
01:46:00
◼
►
well justjust wait give them time two years kids two years so i don't know i
[TS]
01:46:05
◼
►
wonder if we're going to see any hardware WTC now but on the other hand
[TS]
01:46:09
◼
►
we haven't had new mac hardware and forever except for the updated MacBook
[TS]
01:46:14
◼
►
one which was you know just a speed bump
[TS]
01:46:18
◼
►
yeah i mean the only hardware if those reports are true and maybe it won't even
[TS]
01:46:21
◼
►
be released that would be the thing we're just talking about that user right
[TS]
01:46:25
◼
►
Cirie help thing but yeah they usually don't do with it
[TS]
01:46:29
◼
►
they they haven't done Mac hardware in awhile right because they announced the
[TS]
01:46:33
◼
►
new OS and then they will wait to shade the updated 5k imac last year with the
[TS]
01:46:39
◼
►
the new high gamut screen
[TS]
01:46:42
◼
►
oh that's right ok yeah by the way when are they gonna launch a display the
[TS]
01:46:50
◼
►
external display with retina like why have they not done that yet
[TS]
01:46:53
◼
►
that's a fantastic question i think that this is something that I because i have
[TS]
01:46:58
◼
►
the 5k imac yeah I have the old the first one though not that I gamma 1 so
[TS]
01:47:04
◼
►
you know play a little sad violin song for me
[TS]
01:47:07
◼
►
yes I i know that the ATP guys have gone on about this in detail and I because i
[TS]
01:47:13
◼
►
don't have a mac pro I don't care enough to figure it out but there's some kind
[TS]
01:47:17
◼
►
of thing where Thunderbolt
[TS]
01:47:19
◼
►
oh right the throughput is not their situation and the only way that Apple
[TS]
01:47:24
◼
►
made it work internally in the 5k imac was by creating your own thing so I
[TS]
01:47:31
◼
►
think that's the problem but maybe down this one WTC is where the the the
[TS]
01:47:37
◼
►
trashcan Darth Vader mac pro came out it is incredibly long overdue for an update
[TS]
01:47:45
◼
►
and I know it's not like a best-seller but it at the WWDC developer crowd it
[TS]
01:47:53
◼
►
actually is so maybe it would be a nice i haven't seen any rumors about it but
[TS]
01:47:57
◼
►
just in terms of being overdue boy that would be a nice announcement that would
[TS]
01:48:01
◼
►
play extremely I think we play extremely well in the room if they said we've
[TS]
01:48:06
◼
►
updated the mac pro it is blows away the old Mac Pro Performance and you can hook
[TS]
01:48:11
◼
►
up this 5k
[TS]
01:48:13
◼
►
beautiful 5k display to it finally I'm actual finally arm and yeah i mean given
[TS]
01:48:18
◼
►
apples dominance in both design and film and everything you know it's crazy that
[TS]
01:48:23
◼
►
all these people can't use a screen that ties into all the rest of apple products
[TS]
01:48:30
◼
►
that they're using for that right and again it's you know I'm spoiled but I
[TS]
01:48:34
◼
►
mean I've gone all I guess my training with my last non-retina device was it
[TS]
01:48:40
◼
►
was I guess it was when i upgraded to this 5k imac what like a year and a half
[TS]
01:48:46
◼
►
ago but now I stop it
[TS]
01:48:47
◼
►
everything is right now my son still has a non retina iPad that it is so I think
[TS]
01:48:52
◼
►
it's like the only non retina device in the house and so really look like like
[TS]
01:48:55
◼
►
an animal
[TS]
01:48:56
◼
►
yeah and when I see the screen I'm like oh my god again look at those pixels
[TS]
01:49:01
◼
►
were pretty big arm i still have I'm actually sitting in front of right now
[TS]
01:49:05
◼
►
the don't last
[TS]
01:49:07
◼
►
imac before it went right now it's so nice but yeah you can definitely see see
[TS]
01:49:12
◼
►
the pixels that sticks out like a sore thumb
[TS]
01:49:15
◼
►
yeah and it just seems crazy like you said it's just crazy that the the
[TS]
01:49:18
◼
►
customers who are willing to spend ten dollar yeah one rack pro has no option
[TS]
01:49:24
◼
►
to buy the dell whatever 4k whatever
[TS]
01:49:28
◼
►
yeah alright alright let me take one last break here and thank our third and
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cornerstone of of the podcast advertising world are these companies
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that sell direct and this is they make mattresses right here in the US
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then they sound to you directly and that is how they can get away with making
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mattress store and try to buy a top quality mattress 49 or 50 bucks and
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you're gonna walk out empty-handed
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it's easy and even if you don't completely trust in your like I'd I know
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that mattress stores are gross but I still want like the idea of sitting on
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it a little bit before I tried trying before i buy seems weird spent 900 bucks
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01:52:03
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continuing to sponsor the talkshow great company that's what I want to talk about
[TS]
01:52:11
◼
►
the Peter tilting sure it's a it's literally what all of twitter is right
[TS]
01:52:19
◼
►
now so I'm sure so anybody is listening is almost certainly heard and if you
[TS]
01:52:24
◼
►
really daring fireball I've been obsessed with it for days
[TS]
01:52:28
◼
►
ask summarize it thus uh there's an ongoing lawsuit where Hulk Hogan suit
[TS]
01:52:36
◼
►
Gawker because a couple years ago Gawker obtained a sex tape which the backstory
[TS]
01:52:42
◼
►
on that is all crazy to help anybody the love sponge
[TS]
01:52:47
◼
►
yes and I make it up that does not made up that somehow two toilets convinced
[TS]
01:52:56
◼
►
Hulk Hogan to have sex with the guy's wife and he's like totally into it and
[TS]
01:53:02
◼
►
the guide surreptitiously taped the counter and then anyway daughter ran it
[TS]
01:53:08
◼
►
and a few list later Hulk Hogan sued and won an enormous judgment hundred and
[TS]
01:53:15
◼
►
forty million dollars in the state of Florida against gawker which is
[TS]
01:53:18
◼
►
apparently would and that's not surprising that would bankrupt the
[TS]
01:53:22
◼
►
company there's an expectation among experts that that on appeal the doctor
[TS]
01:53:31
◼
►
is going to get that greatly reduced maybe even overturned that doctors you
[TS]
01:53:35
◼
►
know chances are very good that it was tried in a place that was very amenable
[TS]
01:53:38
◼
►
to Hogan but you never know and it's never good news to lose the first one so
[TS]
01:53:43
◼
►
you know cars and roads and it turns out this week it came out that like one day
[TS]
01:53:48
◼
►
it started with speculation that Nick Denton the the founder and owner of
[TS]
01:53:52
◼
►
soccer publicly came out speculating that Hogan's lawsuit was funded by stu
[TS]
01:53:58
◼
►
somebody and he thought maybe like a some billionaire in Silicon Valley I
[TS]
01:54:03
◼
►
don't know if denton actually had teal in mind at the time I suspect he might
[TS]
01:54:07
◼
►
have because how many billionaires speculation again amongst people with no
[TS]
01:54:11
◼
►
has no inside information but that this is vicki was very likely if if this was
[TS]
01:54:18
◼
►
the case then there was a big if like it seems outrageous that that would
[TS]
01:54:22
◼
►
actually be the situation that it would likely be Peter tell being the most
[TS]
01:54:26
◼
►
likely candidate to to be the one right because there's a known grudges between
[TS]
01:54:31
◼
►
get to because in 2007 rockers Valleywag property ran a story saying
[TS]
01:54:41
◼
►
that yes Peter teal is gay which you know was interpreted by many as outing
[TS]
01:54:49
◼
►
I think there's a very good case that they that that's what it was but
[TS]
01:54:53
◼
►
Valleywag has soccer have always stood behind this argument that it was an open
[TS]
01:54:57
◼
►
secret everybody in New it just wasn't ever printed anywhere and that it's you
[TS]
01:55:03
◼
►
know I don't want to get into the politics of it but that it's the fact
[TS]
01:55:07
◼
►
that we don't talk about it is is sort of a like bigotry against gays because
[TS]
01:55:14
◼
►
it's pot its positioning homosexuality is something that you would want to hide
[TS]
01:55:18
◼
►
where it's not which I personally I'm a medical to bed anyway that's just to get
[TS]
01:55:23
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out of the way though that you know it's well-known I think it's even on the
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record that pier to was not happy with that story and their friend I think he
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he likened a family wag to al-qaeda yes yes I literally an editorial that's
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really was this comparison it's not like hyperbole like you're exaggerating that
[TS]
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was that was what he said right yeah they say he's been known to have taken
[TS]
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issue with new Mirada even stories not with him but with other people who he
[TS]
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knows that he knows other people who you know to conquer websites have run
[TS]
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stories about that he find you no objectionable
[TS]
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so it turns out that it's and now he's disappeared tell as has gone on the
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record with the New York Times and and and admitted yes i bankrolled Hogan's
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01:56:09
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lawsuit to the tune of 10 million dollars it's just crazy like just
[TS]
01:56:17
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getting really is just like it you'd like something from did you put on a TV
[TS]
01:56:23
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show right our movie you know that it's like a crazy game of thrones plot twist
[TS]
01:56:28
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it's something that's like so outlandish that it seemed like because I guess
[TS]
01:56:33
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there were rumors about this going around during the trial itself right
[TS]
01:56:36
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that someone was out there bankrolling this and what everyone dismissed it
[TS]
01:56:41
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you know reading about this in hindsight everyone seemed to dismiss it because it
[TS]
01:56:44
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was so outlandish right and then Dennis says his thing and it still seems
[TS]
01:56:48
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outlandish but there's like this but if it were to be anyone and then like
[TS]
01:56:52
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Forbes somehow is able to find people
[TS]
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who would speak you know off the record sir on background I guess I'm on it and
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01:57:02
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then next thing we know we have a deal
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01:57:05
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talking to andrew ross sorkin of New York Times directly about it within like
[TS]
01:57:10
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a two day span or whatever right and that the move during the trial that
[TS]
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raise people's eyebrows and started the speculation was that the Hogan legal
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01:57:18
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team dropped a charge that if they had one would have been covered by cockers
[TS]
01:57:26
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insurance and rockers insurance would this whatever that doesn't really matter
[TS]
01:57:31
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which 1i was you know what the legal terms but there was one of the charges
[TS]
01:57:33
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and it seemed really curious to people that they would do that because the
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01:57:38
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insurance company whose butt is way more likely to be able to pay the full amount
[TS]
01:57:43
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of a large judgment then Gawker is andro and suggests it's not about the money
[TS]
01:57:49
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right that it wasn't it was a move that totally seem counter to maximizing the
[TS]
01:57:53
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money that Hogan would win and instead it seems specifically about trying to
[TS]
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put talk her out of business
[TS]
01:58:02
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yeah and that so the most the most compelling and at compelling some weird
[TS]
01:58:09
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word to use that was interesting thing about this whole thing to me is like the
[TS]
01:58:15
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amount of time that has passed from when the situation happened that that you
[TS]
01:58:20
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talked about with the the story on Valley wag you know outing or reveal an
[TS]
01:58:27
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outage get whatever revealing that yet right Peter tales gay to to the masses
[TS]
01:58:32
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let's say and now it's like did you know that's what I don't know exactly how
[TS]
01:58:38
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long it's been but it's like eight years nine years something like that yeah i
[TS]
01:58:42
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think it was 9 years and it was a 2007 story and i think i could be wrong by a
[TS]
01:58:47
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year but the story I've heard is that at some point in 2006 supposedly teal had
[TS]
01:58:52
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warned Valleywag do not write about my personal life or I'll you know or you
[TS]
01:58:58
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make an enemy of me you know i don't threaten somebody it did but privately
[TS]
01:59:03
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had said I don't do this or out you know
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01:59:06
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alright what I can
[TS]
01:59:07
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and it 2007 i think is when the story ran but it's been about roughly ten
[TS]
01:59:11
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years and obviously most threats made in those veins and that being hollow or you
[TS]
01:59:17
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know sort of like just things get forgotten over time and everybody moves
[TS]
01:59:21
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on time heals all wounds but the right not this but not here and like the fact
[TS]
01:59:26
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that this has been going on behind the scenes all these years later is just
[TS]
01:59:31
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incredible I mean I again it's like a weird thing just it's like impressive in
[TS]
01:59:37
◼
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a weird way that someone is so determined to a right what they view as
[TS]
01:59:44
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this wrong that they've held onto it this long and like just figured out an
[TS]
01:59:49
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avenue to actually be able to execute it
[TS]
01:59:52
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alright i will link to it in the show notes I've already linked to an enduring
[TS]
01:59:56
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fireball but Felix Salmon writing infusion had a at
[TS]
01:59:56
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fireball but Felix Salmon writing infusion had a at
[TS]
02:00:00
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great analysis of of just that the depths of the evil genius of seals the
[TS]
02:00:06
◼
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revenge that you know just going through step-by-step in just a how long he
[TS]
02:00:12
◼
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waited and be that that that the way that libel laws work and typically it's
[TS]
02:00:17
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you know details not the first super rich person to sue a publication over
[TS]
02:00:21
◼
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negative publicity I mean Donald Trump has done in many times I mean all sorts
[TS]
02:00:25
◼
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of people do it but the way it typically works in the way everybody common-sense
[TS]
02:00:31
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things that works is if I'm a rich guy and I don't like what your publication
[TS]
02:00:36
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wrote about me I sue you about what you wrote about me and you know and the
[TS]
02:00:41
◼
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problem with that is that you have to prove that it was false or that you know
[TS]
02:00:45
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that is slander or whatever around very very hard and as salmon has pointed out
[TS]
02:00:50
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so newspapers at you know just like the new york times are you know any major
[TS]
02:00:55
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publication at you know when they write about a rich person in a way that a this
[TS]
02:00:59
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is going to be controversial they're not going to like this they have legal team
[TS]
02:01:02
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that vets every sentence in this story before it goes out specifically of can
[TS]
02:01:08
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we defend this in court can we defend you know every single thing can we
[TS]
02:01:10
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defend this in court and so it's not just going through an editorial process
[TS]
02:01:13
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that goes through a legal process before it goes out and therefore it makes it
[TS]
02:01:16
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very hard for them
[TS]
02:01:18
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did the rich person who wants to sue a publication out of existence to win so
[TS]
02:01:23
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teals strategy was not to sue Walker over what they wrote about him but was
[TS]
02:01:29
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rather to put together a legal team to just go through everything
[TS]
02:01:32
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soccer has done for 10 years and look for something that they did that is
[TS]
02:01:36
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legally questionable and they struck gold with the Hogan sex tape right and
[TS]
02:01:43
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there's you know I think it's actually even while we've been on this this this
[TS]
02:01:47
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call recording the show I think they've already been sort of other things
[TS]
02:01:51
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leaking out because the room of course is also that they've been looking for
[TS]
02:01:54
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other avenues to execute a lawsuit over the years and maybe they have even but
[TS]
02:01:59
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no one realized it at the time and I think some of that stuff is starting to
[TS]
02:02:02
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come out now it's just breaking so fast it's so crazy and I will you know I
[TS]
02:02:08
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there's so many like butts and this story is so widespread
[TS]
02:02:11
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and what is I can I don't you know what I've written about on during fire but
[TS]
02:02:16
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it's hard to like cover all of these avenues but I'll even say right up front
[TS]
02:02:20
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that I don't know a couple of simple what do you think you know decision just
[TS]
02:02:25
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be about whether Hogan had a good case or not and it doesn't ever you know
[TS]
02:02:29
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wasn't he actually you know what they did a violation of privacy
[TS]
02:02:32
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I'm very very I i certainly would never run a sex tape taken surreptitiously by
[TS]
02:02:38
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someone else or publisher spread I mean I think it's did honestly I think it's a
[TS]
02:02:42
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despicable move just personally I just as it as a human being I mean and so i'm
[TS]
02:02:48
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not i'm not even opposed to Hogan having won the suit I don't think soccer ever
[TS]
02:02:53
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should have run it the doctors media have done published numerous things over
[TS]
02:02:56
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the years that I object to for multiple grounds notably of course the iphone
[TS]
02:03:03
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right that's the stories i right was got was this moto right under Gawker right
[TS]
02:03:08
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yeah yeah so so I right way in a way that the heart of part of the genius of
[TS]
02:03:17
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teal strategy is that he found a case where the people who might otherwise
[TS]
02:03:23
◼
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object to the idea of a billionaire secretly funding lawsuit to sue a
[TS]
02:03:28
◼
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company out of existence might be a little bit more likely to to say well
[TS]
02:03:33
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these are you know these these are bad people that you know this
[TS]
02:03:36
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that's not right that they that they took us a certain dishes sex tape and
[TS]
02:03:39
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and published it right
[TS]
02:03:42
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I stop sex tapes you cum sex tapes i know it wasn't probably wasn't on tape
[TS]
02:03:45
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but what else would you call it was all because it's not at eight right it's not
[TS]
02:03:52
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right but seems like the term is sex tape
[TS]
02:03:55
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yeah it's like the verbal equivalent of the floppy disk for save like we just
[TS]
02:04:00
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don't have it right is sex . mov . i don't know I sex-gif yeah x.x get uh so
[TS]
02:04:12
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I read I you know and leading up to this i read a few different of the tapes so
[TS]
02:04:16
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first of all it like we joked about that all Twitter talk about this like this is
[TS]
02:04:21
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in my mind we talked about Twitter earlier is like being you know started
[TS]
02:04:25
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like this this fascinating site guy stuff what's happening in my view when
[TS]
02:04:30
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something like this happens this makes Twitter almost unbearable simply because
[TS]
02:04:34
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everyone is talking about the same thing and there's no way to follow like a like
[TS]
02:04:42
◼
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a common thread it's like there's so many different angles and so much
[TS]
02:04:45
◼
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information coming in so many opinions that it's like a hodgepodge of
[TS]
02:04:49
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everything and I can imagine a regular user after signing up for Twitter say
[TS]
02:04:55
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they sign up for twitter yesterday and they got like recommended you know
[TS]
02:04:58
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they're interested in the news or something and so they got recommended
[TS]
02:05:01
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you like 15 accounts to follow that our journalists and so to help today
[TS]
02:05:05
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just imagine what their experience would be like looking at Twitter for the first
[TS]
02:05:08
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time it's just like I don't even know how to work to begin like doing what
[TS]
02:05:13
◼
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just shut it down like this is this is dreadful these people talking about each
[TS]
02:05:17
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other and talking about like no you're wrong and arguing and so with that with
[TS]
02:05:22
◼
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that backstory I'm they try to avoid as much as possible of it until there was
[TS]
02:05:27
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actually like more actual news of what would what occurred and whatnot it seems
[TS]
02:05:33
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like this morning there was some of that we talked about the air and a certain
[TS]
02:05:36
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post with a with teal and then there's been there's been some more interesting
[TS]
02:05:41
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of the hot takes i would say and so I read yours of course which I like
[TS]
02:05:44
◼
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because it was concise and didn't you know sort of a lot of the problems I
[TS]
02:05:49
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have with the things of this nature are like this is obviously going after at
[TS]
02:05:55
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least the way that journalists perceive it going after the heart of what
[TS]
02:05:58
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journalism isn't trying to destroy sort of the institution right and so we get
[TS]
02:06:02
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these thought pieces that are going to be five thousand words and just like
[TS]
02:06:08
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going on and on and most of them saying sort of the same things you're saying
[TS]
02:06:11
◼
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that's slightly different ways and it's just like I it again it's impenetrable
[TS]
02:06:16
◼
►
too hard to know where to begin with this so I appreciate the concise nature
[TS]
02:06:19
◼
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of your your take on this right and average I wasn't trying to capture the
[TS]
02:06:24
◼
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whole thing is i think it's too hard to capture the whole thing you know but
[TS]
02:06:26
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right just one particular like to me it's the
[TS]
02:06:30
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and I appreciate your kind words about it but it's you know it was just the
[TS]
02:06:34
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respond to this whole argument of whether anybody's trying to take away
[TS]
02:06:37
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Peter tales freedom of speech and it's like you know it was like this
[TS]
02:06:43
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libertarian take on it which you know sort of a a pro survive using their
[TS]
02:06:50
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super richness to their own advantage and and the idea that anybody who
[TS]
02:06:55
◼
►
objects to that or find it takes offense at it is therefore trying to suppress it
[TS]
02:06:59
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which is not the case like the the article that the guy link to buy josh
[TS]
02:07:04
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marshall he wasn't Josh Marshall at talking points maybe it wasn't
[TS]
02:07:07
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advocating hey we should pass a law to make this illegal we should you know
[TS]
02:07:11
◼
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prevent this he was just saying this is bad news for journalism right well
[TS]
02:07:17
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because it's revealed to revealed away to anybody else who has sufficient funds
[TS]
02:07:21
◼
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to bankroll such things a way to do the same thing against any other publication
[TS]
02:07:25
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they don't like right but so part of that is like this is existed for a long
[TS]
02:07:30
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time to be able to do this this whole thing isn't new but its its new i guess
[TS]
02:07:35
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in this context and and people's eyes are opening to it for the first time
[TS]
02:07:40
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because what you know what
[TS]
02:07:43
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teal did is not illegal this is you know this is an avenue that that others have
[TS]
02:07:48
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used just maybe not in this direct way before or maybe they haven't we just
[TS]
02:07:52
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don't know about it but what I liked about what you wrote
[TS]
02:07:56
◼
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we're and maybe a it correct me if i missed representing in some ways but
[TS]
02:08:01
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this is sort of my stance on it after you know one day of of thinking about it
[TS]
02:08:06
◼
►
is so what teal did is not illegal
[TS]
02:08:11
◼
►
whether you know you think it's unethical ER or sort of not i don't know
[TS]
02:08:18
◼
►
that there's so many words used to describe it but anyway it's not illegal
[TS]
02:08:21
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and arm it's also of course not illegal for then to suggest that someone is
[TS]
02:08:27
◼
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doing this and that is not illegal for Forbes to look into it and get sources
[TS]
02:08:31
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saying that
[TS]
02:08:32
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►
yeah it's it's the sky and then it's not illegal for teal then to go and talk to
[TS]
02:08:35
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new york times and you know reveal sort of what he's doing why he did it and now
[TS]
02:08:40
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apparently Denton's working on a rebuttal post about this and it
[TS]
02:08:43
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like at the end of the day this I understand why everyone's up in arms of
[TS]
02:08:48
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this of course but the situation does sort of sort itself out and I think if
[TS]
02:08:54
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Gawker went out of business which is a real possibility my thought there is but
[TS]
02:09:01
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like a thousand other gawkers will just rise in its in its sort of place and you
[TS]
02:09:07
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►
could say well then you know some billionaire might take out them to I
[TS]
02:09:12
◼
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have a hard time believing that you know there's there's honestly enough money in
[TS]
02:09:16
◼
►
the world to sort of fight all these battles and it's not just money by the
[TS]
02:09:19
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►
way it's time to that again going back to what the most interesting thing about
[TS]
02:09:22
◼
►
this to me is like that peter thiel took the time and the the extended time
[TS]
02:09:26
◼
►
period to actually execute this plan
[TS]
02:09:29
◼
►
most people would not do that of course and most people just don't have the time
[TS]
02:09:32
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►
that it's not worth their time to do it and so I sort of is is sort of lame as
[TS]
02:09:38
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►
it sounds I think like this thing sorts itself out naturally
[TS]
02:09:43
◼
►
yeah i think especially as it settles in as you know 24-hour old news now I think
[TS]
02:09:50
◼
►
that the fears that this will become a playbook for billionaires to take on
[TS]
02:09:54
◼
►
other publications are I not just hopefully unfounded I think they're
[TS]
02:09:58
◼
►
probably unfounded I think this was a unique situation both in terms of the
[TS]
02:10:05
◼
►
the way that soccer opened themselves up to these sort of suits by being so I
[TS]
02:10:15
◼
►
don't know what the word is reckless aggressive-aggressive fast and loose
[TS]
02:10:19
◼
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with what you know what sugar should not be published
[TS]
02:10:23
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I I you know could somebody do this to me for example could somebody it it's
[TS]
02:10:28
◼
►
like what if I written that you could really take me to court over you could
[TS]
02:10:31
◼
►
definitely inconvenience me by just making me go to court and have to hire a
[TS]
02:10:35
◼
►
lawyer to fight a bogus lawsuit but I don't you know I mean I don't know that
[TS]
02:10:39
◼
►
why would I don't see why someone would do that cause the other part is that
[TS]
02:10:43
◼
►
pier teal had such a group grievance against them
[TS]
02:10:48
◼
►
right i mean is there somebody who I've called jackass of the week in the past
[TS]
02:10:52
◼
►
who who would do this to me i don't know i don't think yeah but yeah but even if
[TS]
02:10:57
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they would so you like you yeah you may have pissed off plenty of people i'm
[TS]
02:11:01
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►
sure you have over the years but may have pissed off Peter T like calling him
[TS]
02:11:04
◼
►
an asshole i don't know but i have you open yourself up to you know so you get
[TS]
02:11:11
◼
►
that could open you up to you know like someone could try to see you directly
[TS]
02:11:14
◼
►
for called for slander whatever our bible i always forget the difference i
[TS]
02:11:18
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►
do to you but um but then
[TS]
02:11:22
◼
►
could someone do this sort of surrogate lawsuits and you know actually go after
[TS]
02:11:26
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you for something it seems almost impossible
[TS]
02:11:32
◼
►
yes you're right i think part of it is that it's just it's just that nobody
[TS]
02:11:36
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ever thought that anybody it just never occurred to someone to do this and it
[TS]
02:11:39
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speaks to Till's I honest I mean again I called him an asshole and I stand by and
[TS]
02:11:46
◼
►
I think that him doing it in secret was cowardly I think that it only came out
[TS]
02:11:50
◼
►
now is you know it you know kind of a coward to move but it was genius right
[TS]
02:12:00
◼
►
it was extremely clever and it's the sort of you know that's why he's the
[TS]
02:12:04
◼
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success that he is a big and it's you know it's a huge part of the whole
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Silicon Valley what are we looking for is we're looking for people who see
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things that nobody else sees and this is an example of that right it's he saw an
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opportunity here to do this in a way that it just never occurred to anybody
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else I think that's why this is so the grabbed everybody's attention
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well and so it just don't know almost to play devil's advocate a bit on this but
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like you know when you call him and an asshole for the way that he sort of
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executed it i mean what if maybe he executed it this way on purpose like he
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wanted to be in the shadows for all this time and then to have some sort of big
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reveal to make it that much more of a statement and make it that much more
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meaningful when it did come out this way yet and and and the aforementioned felix
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Salmon post definitely makes the case that
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he makes a compelling case that revealing himself was absolutely part of
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it part of the plan because what it does is it it it says this isn't now you
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realize that whatever happens with the Hogan appeal this isn't gonna stop and
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he can write keep this up indefinitely and everybody knows that everybody can
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just go through the back of her mind a list of things you know
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articles that Crocker has published over the years that maybe they could get sued
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over and it therefore means that any anybody who is perhaps thinking of
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investing in Gawker is going to think twice about it because it looks like if
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you're investing in gauger your and investing against Peter teal funding you
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know trying to bankrupt the company and they need the investment money because
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they need to have you know just to deal with the legal fees and and the
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potential judgment against Hogan right you know that revealing himself as part
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of it because now right right makes Cocker look like a way worse investment
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than it was you know Gawker if you're if anybody was thinking of investing in
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soccer two days ago it's certainly looking for a worse investment now that
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you know that they've made a lifelong enemy of Peter teal and that hand up if
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we set his sights on destroying the company
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unsurprisingly there are already reports of course now that that car trying to
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sell itself and you know it's being marked down way below what they you know
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where value that in just a few months ago
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yeah and that's going to make it very hard
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yeah i would just say i would say in terms of what i wrote that if it turns
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out that it's true that yields plan all along was to reveal himself at a certain
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strategic point for the purpose of even you know kicking them when they're down
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then it doesn't take away the asshole part of what i said takes away the
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coward part because he didn't have a plan to remain secret forever that we
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only secret strategically for the first part of this devilish revenge scheme
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yeah and I mean I will say I don't know Peter to little effect i am fairly
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certain I've actually never met him
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even though we sort of do the same thing now but uh you know I also just one of
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the things have trying to think about again a reaction to this in a 24-hour
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I don't work
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call the whole situation with Valleywag when it happened those eight or nine
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years ago I mean I heard about it in it you know after the fact and I but i also
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have a hard time sort of discounting like well I understand that what that
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what Valley wags position was that it was sort of like publicly that he was he
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was known to be a game amongst a big enough circle that it should be sort of
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common knowledge like I don't know what his mindset what like he's he was
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clearly he's clearly very was very pissed off and very pissed off enough to
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do this whole plan like I I don't know that I want to say like is he wrong you
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02:15:57
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know like a lot of people are saying that this is a major overblown thing
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that he's East he's just taking it so far out of proportion and the the
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responses not in proportion to what the the original Act was but like I don't
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know that I wasn't there like maybe he was like his mindset was just totally
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destroyed by what they did after he told them not to do it and you know so anyway
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I just don't want to like degrade that completely I don't know what his mindset
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is I i hear you as a devil's advocate take i-i-i-i-i-i-i-i-i-i-i-i disagree
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well I don't you should say disk because i don't know i only did you know I don't
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know Peter till either obviously right so that's possible and that's impossible
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you know that really was so significantly stressful to him
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emotionally harmful to him you know that maybe it it really isn't
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disproportionate but the one goofy that i have to say that he's a goofy part
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this is good i mean this is goofy is it is a heels description of this as the
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most philanthropic thing he's ever done
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how ya like that is is really that's gonna go down as one of the things like
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for people who are you know it thinking that the inequality is out of control
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and that the the Richard that's the hyper rich are are detached from reality
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I mean there's exhibit a is Peter to I mean whatever you think about this right
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there there there
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I'm fully acknowledging that there's a devil's advocate take on this that what
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he did is just prevent serve cold and interact was in some sense just I don't
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agree i think it's a vast over-reaction you know I go with the Nigerian
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Elizabeth Spears take ya idea that it's you know it's like a you know like if
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the United States attacked a small African country with the full weight of
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the Armed Services just for some small you know you know just proportionate
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reaction right um I'm on that side but i agree the devil's advocate take on that
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but even if you agree the devil's advocate take this is that this is not
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the philanthropy I don't know what did you read Ben Thompson's take two in his
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his newsletter today it was no yeah it was interesting because i won't go into
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it that I want it you can link to it but it's um like so I thought it was
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fascinating way to like frame it around the notion of like superheroes and
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supervillains and like he it's like what can one can these like superheroes exist
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without a I don't bungle this but it's basically uh that like in you know so
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say like the Marvel Cinematic Universe like what happens when the superheroes
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come is there's usually like this super you know fill-in thing that ends up
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it seems coincidentally but maybe it's not coincidental right maybe it's it's
[TS]
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the result of the superhero coming or vice versa like the superhero comes
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because the supervillain is there and so they're intertwined right and it's um he
[TS]
02:19:03
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draws the interesting analogy to this whole situation of of how this is going
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down which i think is that is is worth the read there is a certain amount of
[TS]
02:19:14
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people have compared Ilan musk to a Bond villain but at elon musk doesn't seem
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that it doesn't i can't do anything he's done it makes him look like a jerk but
[TS]
02:19:24
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this there is like a certain you know it a bond movies and other movies are
[TS]
02:19:29
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always full of you know evil billionaires or you know even maybe
[TS]
02:19:33
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evils too strong word but you know right
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02:19:36
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there's billionaires bent on emailing even is
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02:19:40
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you mean billionaires and this is here it is it in real life you know like this
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is incredible scheme that nobody would have nobody really it perceived as
[TS]
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possible like and went like you said before like when it came up in trial
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interviews Yeah Yeah come on that's this isn't a Marvel movie
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yeah uh but and then the other element to this like going back to where we
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started sort of like with the whole twitter and it's just like oh my god
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this is this is going to go on for a while I mean you know like you said you
[TS]
02:20:11
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know 24 hours sort of things died down but then there's more and more just
[TS]
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keeps coming and this is like the perfect storm you know coming as someone
[TS]
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who comes from the reporter side and now sort of you know far enough removed from
[TS]
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its is sort of hopefully be somewhat a circumspect about it
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02:20:30
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this is like the perfect storm of story that's not going to die anytime soon
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because this is what i many not all but many reporters love writing about more
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than anything else is their own profession and like yeah you know things
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coming after it and the potential to first for the end of what they do and
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incoming after potentially their livelihood and stuff and so this is just
[TS]
02:20:55
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the perfect storm for twitter for media Twitter and it's going to be nonstop
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02:21:00
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stories about this for a long time to come it seems like yeah that to meet its
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02:21:06
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I can't it's almost hard to conceive of a better story for media Twitter yeah
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yeah I don't know anything else you want to talk about it now that's were pretty
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02:21:22
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much wraps up my list so people can find your writing
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02:21:29
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where were you doing with your writing these days so almost always now on on
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02:21:35
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medium I set up one of the publications are mediums course again one of the GV
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investments but down
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I just like before we invested in it I was a huge fan of the simplicity of the
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platform and the CMS elements of having used many other CMS throughout the years
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which our hodgepodge
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of things so most the writing i do now i bought a domain called 500 ish which was
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02:21:59
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nice and short and I try to keep the writing short these days since i don't
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02:22:02
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have a ton of time to do it as much as I used to so that's why I'm 500 ish . calm
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02:22:09
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down on and on that on the Twitter mg Siegler at m GC right that's right
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02:22:17
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that's right all right
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my thanks to you for your time and and your your observations i would also like
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to give one more
[TS]
02:22:26
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thanks to our sponsors are Casper go buy a mattress audible go buy some
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02:22:33
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audiobooks and wealthfront invest all the money you have left after you've
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02:22:39
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bought a mattress and lots of audiobooks and soot burger suit also been yes and
[TS]
02:22:45
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sue sue somebody
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