157: ‘A Nokia Phone and Some Pills (WWDC Prelude)’, With Special Guest Dan Frommer
00:00:00
◼
►
I like it over there it's awesome it's great it's a it's fun i mean is it's
[TS]
00:00:06
◼
►
it's hard but it's been really good
[TS]
00:00:10
◼
►
well this is a busy time for you guys because it's it's like a busy time of
[TS]
00:00:13
◼
►
the year . because it's like May and June is like when everybody in tech
[TS]
00:00:18
◼
►
wants to if they're launching anything that they're doing it now like you've
[TS]
00:00:22
◼
►
got to get it out before july and august and you guys have a big conference that
[TS]
00:00:26
◼
►
just got wrapped up right yeah which was my third time as my third time attending
[TS]
00:00:32
◼
►
it but my first time working it and totally different experience is that
[TS]
00:00:38
◼
►
mean it's it is an amazing conference it's probably you know obviously it's
[TS]
00:00:42
◼
►
different than something like WWDC or CS but as far as executive conferences go
[TS]
00:00:48
◼
►
and check that the public is invited
[TS]
00:00:50
◼
►
well sort of invited to I think it's the best one
[TS]
00:00:54
◼
►
well and it's you know it the history clearly dates to $YEAR when it was
[TS]
00:00:59
◼
►
called all things D I mean it's you know to kara and wall and the big red chairs
[TS]
00:01:05
◼
►
and you know it was the basically the only conference that Steve Jobs want to
[TS]
00:01:10
◼
►
besides macworld and whatever Apple would put on Ryan instant and the
[TS]
00:01:14
◼
►
difference it's you know that the big difference is that when Apple put on a
[TS]
00:01:17
◼
►
keynote it's not really a conference it's you know here's everything we have
[TS]
00:01:21
◼
►
to say and it's prepared and you know onstage there it's want Cara asking the
[TS]
00:01:27
◼
►
questions right totally hear the difference and preparedness and who kind
[TS]
00:01:33
◼
►
of lays out what what they talked about and all that but it was great actually
[TS]
00:01:38
◼
►
you know I you know watching the the videos now I you know I kind of wonder
[TS]
00:01:44
◼
►
like and what if jobs were still here what would he be talking about that kind
[TS]
00:01:50
◼
►
of kind of ruins the mood but watching jeff bezos and Elon Musk just really
[TS]
00:01:57
◼
►
really exciting and really interesting that's a great list i mean i would i
[TS]
00:02:02
◼
►
would say you know pretty hard to top in today's executive world Baeza a one-two
[TS]
00:02:06
◼
►
punch of bases and
[TS]
00:02:07
◼
►
Elon Musk yeah was it was great because Bezos kinda has taken the role of the
[TS]
00:02:13
◼
►
elder statesman almost as far as like CEOs who are still really really
[TS]
00:02:19
◼
►
involved in the day-to-day and you know we'll talk not only it at length about
[TS]
00:02:24
◼
►
the products that their companies make but just kind of the bigger picture in
[TS]
00:02:27
◼
►
general which is kind of the role that jobs would would do you know he would
[TS]
00:02:30
◼
►
talk not only in detail about how Apple thinks but also just kind of what's
[TS]
00:02:35
◼
►
going on in in the world and yet you know if you haven't had a chance to
[TS]
00:02:40
◼
►
watch the the full videos 80 minutes of jeff bezos talking to walt mossberg and
[TS]
00:02:45
◼
►
then the other one was i believe over an hour of Kara Swisher and Walt
[TS]
00:02:50
◼
►
interviewing Elon Musk they're there they're all available for free on Rico
[TS]
00:02:56
◼
►
you should check them out
[TS]
00:02:57
◼
►
it's really interesting and mask meanwhile musk kinda has played this
[TS]
00:03:02
◼
►
role as like the the wacky guy in a spacesuit basically who you know half
[TS]
00:03:08
◼
►
half of the talk was a physical lesson and the other half was you know let's
[TS]
00:03:14
◼
►
pretend that were inside of a video game is at Rose it was crazy and it was super
[TS]
00:03:21
◼
►
fun and that and that one came at the end of like a for me a 16-hour day setup
[TS]
00:03:27
◼
►
and that might be a little mind blowing to have Elon Musk up they're speculating
[TS]
00:03:31
◼
►
on whether it may know the idea was that you know and it's not like he's the
[TS]
00:03:34
◼
►
first person i mean anybody who ever smoked a little weed and colleges had
[TS]
00:03:37
◼
►
the same yeah the same you could go down that rabbit hole pretty easily but I
[TS]
00:03:44
◼
►
mean you get it's a serious question that that actual scientists have
[TS]
00:03:47
◼
►
pondered is is the universe as we perceive it
[TS]
00:03:50
◼
►
what could it be a computer civil is our simulation of some kind of you know some
[TS]
00:03:55
◼
►
kind of super advanced civilization right and i think his answer was like
[TS]
00:04:01
◼
►
there's a one-in-a-million chance that were not in a simulation
[TS]
00:04:05
◼
►
yeah I have to say I I i disagree with that I kind of feel i kinda lean towards
[TS]
00:04:10
◼
►
the Occam's razor explanation that know this probably is it
[TS]
00:04:17
◼
►
I I don't wanna you know I think people should watch it because it's interesting
[TS]
00:04:20
◼
►
to see a smart guy riff on this it really is i'm not trying to discourage
[TS]
00:04:23
◼
►
people from actually watching it I promise I promise to put the links to
[TS]
00:04:26
◼
►
those two videos in the show notes they really are worth watching
[TS]
00:04:29
◼
►
I think that the argument that there's an infinitesimally small chance that
[TS]
00:04:34
◼
►
this is the real universe is that if you assume that computers are going to keep
[TS]
00:04:40
◼
►
getting faster at the rate that they've gotten faster you know and that
[TS]
00:04:44
◼
►
civilization is going to you know we're not going to destroy ourselves
[TS]
00:04:48
◼
►
um eventually we're going to have computers that could simulate and in
[TS]
00:04:52
◼
►
something as complex as the universe and they're going to have you know the end
[TS]
00:04:58
◼
►
are going to be billions of those stimulates of simulations so if any
[TS]
00:05:01
◼
►
civilization got to this level of technology first then the the odds are
[TS]
00:05:07
◼
►
that of all the things that are as complex as the universe that that we're
[TS]
00:05:11
◼
►
in the one that's actually real is very small think that's fair paraphrasing
[TS]
00:05:14
◼
►
yeah that's basically what he said which you know i mean we wouldn't know would
[TS]
00:05:22
◼
►
but it's interesting i guess we wouldn't know what we I don't know they figured
[TS]
00:05:30
◼
►
it out in the matrix that's sure
[TS]
00:05:32
◼
►
huh that's true we need a nokia phone and some pills i guess i think that one
[TS]
00:05:39
◼
►
of the things that makes these two guys interesting and it's one of the things
[TS]
00:05:42
◼
►
that certain jobs just a compelling figure . but and I i think there's even
[TS]
00:05:47
◼
►
like a term for it but that it's it's not just the fact that their CEOs and
[TS]
00:05:51
◼
►
it's not just the fact that there they run interesting companies and it's not
[TS]
00:05:55
◼
►
just the fact that they have their interesting minds and they come out you
[TS]
00:05:58
◼
►
know they say interesting things but it's that the founders of the company
[TS]
00:06:01
◼
►
that CEO founder it has a certain magic and maybe there's no real maybe it
[TS]
00:06:08
◼
►
shouldn't maybe that's not quite logical maybe that's sort of a lizard brain
[TS]
00:06:12
◼
►
aspect of human perception but that somehow there's there's a gravitas to
[TS]
00:06:20
◼
►
CEO founder that say Tim Cook is never going to have
[TS]
00:06:26
◼
►
yeah and and I don't you know in it and and I don't know if that's because their
[TS]
00:06:33
◼
►
founder or you know because they're still CEO but maybe just because they're
[TS]
00:06:38
◼
►
the type of person that would be the founder of something truly successful
[TS]
00:06:43
◼
►
and and big and i think it's it's kind of interesting in comparison to many of
[TS]
00:06:49
◼
►
today's CEOs who make cool things and then kind of you know Escape you know
[TS]
00:06:55
◼
►
quit the company or something like that not only are they still there but
[TS]
00:07:00
◼
►
they're using their power and influence in really interesting and creative and
[TS]
00:07:06
◼
►
productive ways you know in vases case doing space research and starting new
[TS]
00:07:13
◼
►
companies and buying one of the nation's most storied newspapers mosque to
[TS]
00:07:20
◼
►
basically creating now creating free start-up ideas for everyone every couple
[TS]
00:07:26
◼
►
years like the Hyperloop and now what was he talking about the the mesh that
[TS]
00:07:32
◼
►
goes in your brain and you forgot us
[TS]
00:07:36
◼
►
yeah that totally lost me there yeah I believe him and I right I don't
[TS]
00:07:43
◼
►
that's cool i really i really liked it and you could also so we you know we
[TS]
00:07:48
◼
►
also had sundar Pichai which you know in the same vein as cook like he's the CEO
[TS]
00:07:54
◼
►
one of the most powerful companies in the world is an interesting guy but
[TS]
00:08:00
◼
►
doesn't carry the same weight as a Bezos and then bill and melinda gates and you
[TS]
00:08:06
◼
►
could you can really tell that bill is no longer thinking as the CEO microsoft
[TS]
00:08:10
◼
►
but is you know it as a world-leading philanthropist and is really actively
[TS]
00:08:16
◼
►
much more interested in science and and medicine then you know that the nuts and
[TS]
00:08:24
◼
►
bolts of technology and the internet yeah something
[TS]
00:08:31
◼
►
sink to and I i don't know if it's coincidence or if there's really
[TS]
00:08:34
◼
►
something to it to the fact that Bezos and musk are in fact directly competing
[TS]
00:08:39
◼
►
in terms of that having a space in a rocket ship startups trying to privatize
[TS]
00:08:46
◼
►
space exploration something that had previously been entirely a government
[TS]
00:08:52
◼
►
overseen endeavor Elon Musk has space ask X and what space is this blue origin
[TS]
00:09:00
◼
►
is that me yeah that's it that's it the origin III don't know if that's a
[TS]
00:09:05
◼
►
coincidence I don't know if that's just a factor of you know that couple of guys
[TS]
00:09:11
◼
►
born in the sixties when space you know as young boys with an interest in
[TS]
00:09:19
◼
►
technology how could you not be obsessed with space and that if you ever got
[TS]
00:09:23
◼
►
successful enough that be in the position to do it it's inevitable that
[TS]
00:09:27
◼
►
they would or is there something to it like is this really going to be a thing
[TS]
00:09:31
◼
►
you know in the next 10-15 years
[TS]
00:09:33
◼
►
yeah that I think it's some of both i think you know if you have essentially
[TS]
00:09:39
◼
►
unlimited money
[TS]
00:09:40
◼
►
what's bigger than trying to you know leave the planet you know it's hard to
[TS]
00:09:47
◼
►
imagine bigger things than that but I do think a lot of it has to do with when
[TS]
00:09:51
◼
►
they grew up I don't know if you know I I don't know if Mark Zuckerberg has more
[TS]
00:09:56
◼
►
interest in space for example he might I don't know and I don't know if that is
[TS]
00:10:00
◼
►
just because of who he is and or our sample set is pretty small here but it
[TS]
00:10:05
◼
►
is interesting coincidence that the two of them are are so into it or maybe not
[TS]
00:10:10
◼
►
a coincidence that it's certainly interesting i don't know do you want to
[TS]
00:10:14
◼
►
go to space
[TS]
00:10:20
◼
►
I have late breaking news live late breaking news I have to interrupt the
[TS]
00:10:24
◼
►
show this is big news
[TS]
00:10:26
◼
►
my wife just came into the office while recording she no I knew that must have
[TS]
00:10:30
◼
►
been a big deal she found my missing canisters for the busy machine that up
[TS]
00:10:39
◼
►
where were they Amy we're gonna do it we're going to reveal it on the show
[TS]
00:10:45
◼
►
where it's not funny
[TS]
00:10:50
◼
►
where was it fun and they were in the coat closet
[TS]
00:10:55
◼
►
somebody put them like in a milk crate and the back
[TS]
00:10:58
◼
►
I don't know who would do such a thing you one of them on the floor and i like
[TS]
00:11:05
◼
►
that interesting
[TS]
00:11:10
◼
►
you did you put them there no I believe that I believe that that my wife is the
[TS]
00:11:14
◼
►
perpetrator and I believe that's why she came in with a very sheepish grin
[TS]
00:11:19
◼
►
that's cool how many are there three are several right well now I've gotta now
[TS]
00:11:25
◼
►
I've got a lot you might bite my system with the SodaStream is i have four in
[TS]
00:11:31
◼
►
the house at all times and as soon as three are empty
[TS]
00:11:34
◼
►
I take the 32 the wood local william sonoma and exchange them for another
[TS]
00:11:39
◼
►
three but that that way if i put it off for a couple of days I've got the fourth
[TS]
00:11:44
◼
►
1 in the machine
[TS]
00:11:45
◼
►
you know keeping me carbonated so our long national mystery of where my
[TS]
00:11:50
◼
►
missing three canisters were is over
[TS]
00:11:53
◼
►
all right where were we what we talked about spaceships see my system is is
[TS]
00:11:57
◼
►
used one up and then not make sodastream for six months haha night I wouldn't i'd
[TS]
00:12:03
◼
►
i would die of dehydration lodge have to buy i buy like the six-pack of whole
[TS]
00:12:07
◼
►
foods sparkling water right anyway we're talking about space do I want to go to
[TS]
00:12:12
◼
►
space no i don't think i do I don't know I don't know I feel like I grew up at at
[TS]
00:12:17
◼
►
the wrong time like i was born in 1973 so I've never been alive when there's
[TS]
00:12:23
◼
►
been a man on the moon
[TS]
00:12:24
◼
►
and i love the space shuttle stuff when I was a kid but then it's like it was
[TS]
00:12:30
◼
►
like cool we have a reusable spaceship you know it made it seem like there was
[TS]
00:12:34
◼
►
a there was a coolness to that right there it even as a little kid you could
[TS]
00:12:38
◼
►
tell that there was something wrong about the idea that they built this
[TS]
00:12:41
◼
►
massive skyscrapers sighs rockets that look like just amazing and I just filled
[TS]
00:12:48
◼
►
with jet fuel and then by the time these guys got into space there in these tiny
[TS]
00:12:52
◼
►
little things that were just at the tip and then they come back and you know
[TS]
00:12:55
◼
►
when they'll and it's you know all that comes back into the ocean is this tiny
[TS]
00:12:59
◼
►
little thing that you know looks like a refrigerator and you could tell the
[TS]
00:13:07
◼
►
techs inefficient so when the space shuttle program started i was i don't
[TS]
00:13:10
◼
►
know i remember being I was in school the day the first space shuttle launched
[TS]
00:13:14
◼
►
and you know that was so awesome they can only let everybody got out of class
[TS]
00:13:18
◼
►
and we crowd around the TV and watch you know watch it on the news and i think
[TS]
00:13:23
◼
►
they even let us do it again when it landed i think when it like that space
[TS]
00:13:26
◼
►
shuttle landed they pulled us all out of class and let us watch it was amazing
[TS]
00:13:30
◼
►
because here's the ship and when you know like they're still Rockets you know
[TS]
00:13:33
◼
►
that to get into space there were disposable Rockets but the main ship
[TS]
00:13:36
◼
►
itself came back that seem like k we're getting somewhere and then nothing else
[TS]
00:13:40
◼
►
really happened right i mean it's like after the space shuttle and the space
[TS]
00:13:45
◼
►
shuttle program had a couple of you know like with the Challenger disaster was
[TS]
00:13:48
◼
►
all kind of a bummer
[TS]
00:13:50
◼
►
yeah yeah for i would say for me that the main problem is I'm just not really
[TS]
00:13:55
◼
►
a desert guy so going to Mars it's like where I don't really not really
[TS]
00:14:00
◼
►
interested in going to a giant desert if there were lush mountains and streams
[TS]
00:14:07
◼
►
maybe that that would be interesting but yeah I could see it it may be you know
[TS]
00:14:11
◼
►
like the 2001 a Space Odyssey idea if they put a hilton just in orbit around
[TS]
00:14:16
◼
►
the Earth yeah put a help in orbit
[TS]
00:14:19
◼
►
I i might be convinced to go to that but I feel like it going to Mars it's you
[TS]
00:14:27
◼
►
know it seems like certainly within our lifetime there's never gonna be a way to
[TS]
00:14:29
◼
►
go there that's not you know it at you know incredibly long trip
[TS]
00:14:34
◼
►
I know I I feel like it's a long enough trip
[TS]
00:14:37
◼
►
flying to California right yeah that's going to say enough this it's enough fun
[TS]
00:14:45
◼
►
to go to LA for a few days and if I either help nor in low orbit that I
[TS]
00:14:50
◼
►
would I i will i will withhold the the right to go up there that could be neat
[TS]
00:14:54
◼
►
that's basically like one of those emirates flight swear you have the the
[TS]
00:14:59
◼
►
the suite with the bath the shower now just going for him for a week instead of
[TS]
00:15:05
◼
►
12 hours and remember
[TS]
00:15:07
◼
►
yeah and you know it would be cool to experience weightlessness i guess i'm
[TS]
00:15:12
◼
►
not sure i get the infatuation with it and i think you know i think you're
[TS]
00:15:16
◼
►
right i think it is sort of generational though and maybe these guys are right
[TS]
00:15:19
◼
►
you know like you know maybe there was something to the the the sixties john f
[TS]
00:15:24
◼
►
kennedy you know challenge to to do something like that seems more than
[TS]
00:15:29
◼
►
coincidental that basis and Oscar both both have that obsession
[TS]
00:15:34
◼
►
well maybe next year we need to have them both on at the same time dueling
[TS]
00:15:39
◼
►
dueling rockets
[TS]
00:15:41
◼
►
yeah it makes me wonder like like two bases hangout was he there the next day
[TS]
00:15:44
◼
►
did I would like to do they spend any time together I know it was you know
[TS]
00:15:47
◼
►
basis the first night in Moscow second and I know
[TS]
00:15:50
◼
►
musk was late getting there so he was obviously wasn't there you know
[TS]
00:15:53
◼
►
beforehand
[TS]
00:15:55
◼
►
no to my knowledge there was no hanging out just kind of a bummer be cool if the
[TS]
00:16:01
◼
►
kind of the VIP guests hung out and stayed around for a while but a lot of
[TS]
00:16:08
◼
►
times now they just kinda take take off go back to wherever they come from go
[TS]
00:16:15
◼
►
back to their bond blares Bond villain years
[TS]
00:16:18
◼
►
yeah I heard I heard last year that that the snapchat guy basically showed up
[TS]
00:16:25
◼
►
took a brand-new tshirt out of a box put it on went onstage got off stage and
[TS]
00:16:32
◼
►
then left basic looking but the new t-shirt thing that gets me
[TS]
00:16:38
◼
►
yeah I'm not going onstage of that now is like a brand new mini edition deep
[TS]
00:16:43
◼
►
v-neck t-shirt go on to forget the brand and we actually so we just relaunched
[TS]
00:16:48
◼
►
the site i should probably explain why I'm
[TS]
00:16:51
◼
►
there but basically you know the vox media bought recode of over just over a
[TS]
00:16:58
◼
►
year ago and you know many part in many reasons for the code conference itself
[TS]
00:17:05
◼
►
but also because the recode website is so influential and you know just a brand
[TS]
00:17:12
◼
►
that people know and and I think trust and you know they want to do a lot more
[TS]
00:17:18
◼
►
with it so they approach me earlier this year with kind of that that in mind and
[TS]
00:17:24
◼
►
it sounded like a really exciting opportunity for me so with the first
[TS]
00:17:28
◼
►
thing we did was was completely redesigned the site and relaunch it on
[TS]
00:17:32
◼
►
the vox media publishing system and and now we're we're about to open a bunch of
[TS]
00:17:38
◼
►
jobs and and hire new people and and expand our coverage and and do a lot of
[TS]
00:17:43
◼
►
that sort of stuff so Daniel left off the very most important thing that you
[TS]
00:17:47
◼
►
guys did
[TS]
00:17:49
◼
►
oh yeah we we got rid of the / government / which I never gave you any
[TS]
00:17:54
◼
►
no that was like my first day I think they were like what are we gonna do the
[TS]
00:17:57
◼
►
slashing we are getting rid of the / if there's ever a question about how to
[TS]
00:18:02
◼
►
write the name of your site that is a problem
[TS]
00:18:06
◼
►
so it was great that's that's why it that I think they should have instantly
[TS]
00:18:11
◼
►
even if it was the first day they should be given you a raise
[TS]
00:18:14
◼
►
yeah i mean i think i remember maybe it was even you when it when they launched
[TS]
00:18:18
◼
►
you're like I don't know about this lat i was i was immediately i was
[TS]
00:18:22
◼
►
immediately questioning / yeah I didn't know what the history of it was and I
[TS]
00:18:28
◼
►
asked about it last week and i found out about it and let's just say it's not a
[TS]
00:18:35
◼
►
it's not an interesting story so I won't repeat it but no one I don't think
[TS]
00:18:39
◼
►
anyone's really tied to it so well i'm all about simplicity I mean if you
[TS]
00:18:43
◼
►
remember my every time I build a website it's the simplest layout possible and
[TS]
00:18:49
◼
►
you know no note too much not too much depth ER or complications so my face
[TS]
00:18:55
◼
►
recode has had that as part of their brand right from the start that even
[TS]
00:18:58
◼
►
when they had the slashing their name it has been a very reader-friendly site
[TS]
00:19:03
◼
►
I disagree
[TS]
00:19:04
◼
►
I think I think it got better i think it I think that the redesign it better it's
[TS]
00:19:08
◼
►
better I mean before the front page was this very pinterest looking thing with
[TS]
00:19:13
◼
►
ya variable height blocks and you know and you could say well the front page
[TS]
00:19:18
◼
►
doesn't really matter
[TS]
00:19:19
◼
►
people don't really go there are front page is actually still very popular is
[TS]
00:19:23
◼
►
often the most popular page on the site and it's much simpler now it's you know
[TS]
00:19:28
◼
►
it's just it's a standard reverse cron actually not always reverse chronicles
[TS]
00:19:32
◼
►
we have we have complete control over the order of the the post but it's much
[TS]
00:19:36
◼
►
simpler
[TS]
00:19:38
◼
►
so any my impression is almost mostly reverse crunch but you guys can pin like
[TS]
00:19:43
◼
►
a blockbuster story to the top
[TS]
00:19:45
◼
►
yeah we can we actually do some painting throughout the river like if there's a
[TS]
00:19:50
◼
►
feature story will keep that in the river up top for a few days something
[TS]
00:19:54
◼
►
like that but but before like the headline family's future which is a
[TS]
00:19:59
◼
►
great if you're like one word here and there but not really the kind of fun
[TS]
00:20:04
◼
►
you'd want to ever read a sentence in for example so some of the stuff i mean
[TS]
00:20:08
◼
►
it wasn't it wasn't bad it's just at to me it was an opportunity to really
[TS]
00:20:13
◼
►
simplify and got to work with the really talented design actually the guy who
[TS]
00:20:17
◼
►
made our logo designed the oculus logo for facebook he his design he designed
[TS]
00:20:24
◼
►
the logo for curved and some of the other box media properties so I'm really
[TS]
00:20:29
◼
►
happy with it yeah and the logo has a little homage to the / yes the implied /
[TS]
00:20:34
◼
►
yeah and that actually was a little more pronounced in the earlier versions of it
[TS]
00:20:38
◼
►
and I kind of had them to get a little bit but it works i mean that the whole
[TS]
00:20:43
◼
►
point is for the design to get out of the way and just break news and do good
[TS]
00:20:47
◼
►
analysis and will do more we we did a few really big ambitious profile
[TS]
00:20:55
◼
►
features for re-launch which is about a month ago including a really well
[TS]
00:21:02
◼
►
reported feature one of the first really about Evan Spiegel the founder of
[TS]
00:21:06
◼
►
snapchat and we sent one of our reporters to Kansas City to write about
[TS]
00:21:11
◼
►
google fiber which had had now celebrated i believe its fifth birthday
[TS]
00:21:17
◼
►
and both of those stories did so well that we were almost surprised and not
[TS]
00:21:22
◼
►
now we have to figure out how to do more of those because they were really
[TS]
00:21:25
◼
►
outside of our kind of workflow so where were really happy with that and it's
[TS]
00:21:33
◼
►
been fun so far
[TS]
00:21:34
◼
►
you know the the I guess kind of the the the backpack story is that for me it's a
[TS]
00:21:41
◼
►
reunion with my first boss Peter Kafka who I worked with at forbes a almost 11
[TS]
00:21:47
◼
►
years ago and we left together in 2007 to start silicon alley insider with
[TS]
00:21:54
◼
►
Henry Blodgett so we were the first three people with the site that became
[TS]
00:21:58
◼
►
business insider and then Peter left to join Karen Walton all things D and i
[TS]
00:22:03
◼
►
stayed on and now you know what is really a decade later we're reunited and
[TS]
00:22:10
◼
►
that's when you and I first got to know each other was when you're at a business
[TS]
00:22:13
◼
►
insider or silicon so kind of finale or their alley insider i still remember the
[TS]
00:22:18
◼
►
first time you linked to us and I said something like well this is wrong but
[TS]
00:22:24
◼
►
here so i don't remember but claimed chatter or something yeah I don't know I
[TS]
00:22:29
◼
►
definitely and what's your title your like the editor right I'm
[TS]
00:22:34
◼
►
editor-in-chief editor-in-chief now you Peter Kostis possum sort of uh huh
[TS]
00:22:41
◼
►
no one's really Peters bus but no I mean he's here we work together there's and
[TS]
00:22:48
◼
►
Kara Swisher obviously is very involved in the site but basically it's kind of
[TS]
00:22:53
◼
►
my sight to do what I want with and my perspective is that you know having now
[TS]
00:22:58
◼
►
worked at some really interesting business publications and watch the text
[TS]
00:23:03
◼
►
section basically take over
[TS]
00:23:06
◼
►
you know I think all you need is the tech section so you know I don't know I
[TS]
00:23:11
◼
►
wrote somewhere that I tech we used to cover tech as a thing but now take is
[TS]
00:23:16
◼
►
everything so we'll keep adding new coverage areas we recently hired a
[TS]
00:23:21
◼
►
really wonderful transportation reporter to cover the rise of well it's not the
[TS]
00:23:27
◼
►
rise anymore but the continued
[TS]
00:23:29
◼
►
growth of uber Tesla and those types of companies and you know I anticipate that
[TS]
00:23:35
◼
►
and by the way that's a role that you know even three years ago we would have
[TS]
00:23:38
◼
►
kind of scratched our heads out like well why would a text cite Nina
[TS]
00:23:43
◼
►
transportation reporter but obviously portion of course you do it is funny
[TS]
00:23:47
◼
►
that it'sit's that's a perfect example of like how this industry changes on the
[TS]
00:23:55
◼
►
you know five years is a good good distance to go back five years ago that
[TS]
00:23:58
◼
►
would have been like a head-scratcher and today it's like you're not if you
[TS]
00:24:02
◼
►
don't totally I mean five years ago it i think you were already existed but it
[TS]
00:24:07
◼
►
would have been covered as a you know an appt startup or something like that and
[TS]
00:24:10
◼
►
now everything is a nap startup really and just every industry is is going to
[TS]
00:24:17
◼
►
be a you know reimagine by tech some faster than others and transportation is
[TS]
00:24:24
◼
►
one that we've kind of identified early as something that we should really have
[TS]
00:24:28
◼
►
a have a say in uncovering I imagine you know at some point we'll be covering the
[TS]
00:24:34
◼
►
tech of of food or a finance or all kinds of stuff basically wherever we we
[TS]
00:24:42
◼
►
ever wherever we have personal interest or wherever we find a really great
[TS]
00:24:46
◼
►
journalist who can do kinda on that coverage for us
[TS]
00:24:50
◼
►
have you seen a story that sort of mini controversy about Tesla yesterday about
[TS]
00:24:57
◼
►
like some guys Tesla had to suspend the ball joint the suspension sort of rusted
[TS]
00:25:03
◼
►
you see this story i did not i put it in the show notes but there is a guy who
[TS]
00:25:09
◼
►
I'd never heard of before named Niedermayer don't mix which always makes
[TS]
00:25:17
◼
►
me think of animal house but I've never heard anybody is a longtime car industry
[TS]
00:25:27
◼
►
automobile industry writer Edward Niedermayer okay not that i know another
[TS]
00:25:31
◼
►
Niedermayer know and i'll send you a link but I ok I'm pasting this into the
[TS]
00:25:35
◼
►
show notes right now so I won't forget area
[TS]
00:25:38
◼
►
boom there it is and the gist of his article is riding on Tesla Tesla
[TS]
00:25:47
◼
►
responded and it seems it again it's sort of like you know musk as jobs like
[TS]
00:25:52
◼
►
four sometimes like like with those like I'm sometimes he'd sign them like with
[TS]
00:25:58
◼
►
thoughts on music but like member the one time there was like a fact on the
[TS]
00:26:01
◼
►
app store it was like an FAQ and it was like there was some stuff in their life
[TS]
00:26:05
◼
►
you know the app store doesn't need any more fart apps you know not everything
[TS]
00:26:10
◼
►
needs to be made and you can just tell that Steve Jobs yeah not just like stood
[TS]
00:26:15
◼
►
over it but that he liked his hands on the keyboard for some of that and it the
[TS]
00:26:19
◼
►
the Tesla PR response to this was a sort of dismissive in a way it totally in a
[TS]
00:26:26
◼
►
way that like you know and there's enough people that test was out there
[TS]
00:26:30
◼
►
they're obviously not all falling apart but you know the gist of it was that
[TS]
00:26:33
◼
►
they really blame this guy because he lived at the day like a two-mile Drive
[TS]
00:26:36
◼
►
way to a remote home that was like a dirt road and that the car was just
[TS]
00:26:40
◼
►
covered with dirt and it's sort of an unexpected use of it but it's you're
[TS]
00:26:45
◼
►
holding it wrong
[TS]
00:26:46
◼
►
right but the gist of this Niedermayer guys at what made it more interesting
[TS]
00:26:49
◼
►
than this specific incident of this ball joint in one test lab model s and and
[TS]
00:26:54
◼
►
whether they're in general there's a problem is this guy who's a long time
[TS]
00:26:58
◼
►
automobile industry watcher is very pessimistic on Tesla more so than
[TS]
00:27:03
◼
►
anybody i've seen in his argument is that again i put in the show notes it's
[TS]
00:27:09
◼
►
an interesting argument i'm probably linked it from daring fireball actually
[TS]
00:27:13
◼
►
just haven't gotten around to it yet but his argument is that it's there's a
[TS]
00:27:18
◼
►
counterintuitive aspect to pricing cars and that people think hey when you spend
[TS]
00:27:24
◼
►
a lot of money on a car like let's say like a model s you expect a better
[TS]
00:27:30
◼
►
quality car and that's actually not true because you go to super expensive and
[TS]
00:27:34
◼
►
get like a Lamborghini or Ferrari in things fall apart all the time and are
[TS]
00:27:37
◼
►
always in the shop and it doesn't matter because if you've got enough money for
[TS]
00:27:39
◼
►
ferrari you could just have your chauffeur drive you around in your
[TS]
00:27:43
◼
►
Mercedes until the cars back out of the shop and that it's the lower you go in
[TS]
00:27:48
◼
►
prices the lower the price car the
[TS]
00:27:51
◼
►
or the person who's buying it absolutely positively relies on it and therefore it
[TS]
00:27:56
◼
►
needs reliability and that that's the secret to Toyota and Honda success you
[TS]
00:28:01
◼
►
know starting in the seventies is that they from the top down
[TS]
00:28:05
◼
►
we're focused on a quality in a way that a company from Silicon Valley is isn't
[TS]
00:28:12
◼
►
going to get it right because quality at every step of the process is sort of
[TS]
00:28:15
◼
►
event the antithesis of the silicon valley model which is move fast and
[TS]
00:28:20
◼
►
we'll fix problems later like the revolution that Toyota brought to the
[TS]
00:28:25
◼
►
assembly line was that the old way was that the car would keep moving down the
[TS]
00:28:29
◼
►
assembly line and even if all was identified they try to fix the fault
[TS]
00:28:33
◼
►
after i got off the end of the assembly line and what Toyota is the Toyota Way
[TS]
00:28:36
◼
►
and you know that's actually a thing like the w is capitalized the Toyota Way
[TS]
00:28:39
◼
►
is that as soon as a fault is identified in a car in the assembly line the entire
[TS]
00:28:44
◼
►
assembly line shuts down and I almost move in in Reverse to identify where the
[TS]
00:28:49
◼
►
fault happened and fix it right there to make sure that it isn't you know
[TS]
00:28:53
◼
►
perpetrate created in more than one car even if it's expensive to shut down the
[TS]
00:29:00
◼
►
assembly line and do it that way but then that that that sort of expensive
[TS]
00:29:03
◼
►
that is sort of what motivates everybody along the way to be hyper focus that you
[TS]
00:29:08
◼
►
don't want to be the guy who shut down you know cause the assembly line to shut
[TS]
00:29:11
◼
►
down and that Tesla doesn't have that mindset and as they move down to more
[TS]
00:29:15
◼
►
affordable cars
[TS]
00:29:17
◼
►
what's this one called the model 31 sitcom think so whatever the one is
[TS]
00:29:24
◼
►
called that everybody went nuts foreign and bought a gazillion pre-orders for it
[TS]
00:29:29
◼
►
this 35,000 our price range people's expectations for reliability are going
[TS]
00:29:34
◼
►
to be way higher than they were for the hundred-thousand-dollar model s and he
[TS]
00:29:38
◼
►
doesn't think that they're suited to do it
[TS]
00:29:40
◼
►
interesting theory yeah I don't know about that i mean he seems really I
[TS]
00:29:45
◼
►
again I don't know I've never i don't own a successful I don't know what their
[TS]
00:29:50
◼
►
kind of global reliability is but he did seem to really care about quality when
[TS]
00:29:57
◼
►
he was talking about a code where he was saying even that the people who bought
[TS]
00:30:01
◼
►
the base level 35 thousand dollar version
[TS]
00:30:04
◼
►
would get a pretty freaking awesome car
[TS]
00:30:07
◼
►
yeah you know definitely not like the kind of situation where you need to
[TS]
00:30:12
◼
►
upgrade to the fifty-thousand-dollar tier or whatever you know making a
[TS]
00:30:16
◼
►
number up to get a great car so I it seems like safety is probably the
[TS]
00:30:22
◼
►
biggest priority but also and you know and also cool features but I don't know
[TS]
00:30:28
◼
►
it seems like i don't have the perception that Tesla doesn't care about
[TS]
00:30:33
◼
►
quality
[TS]
00:30:34
◼
►
I don't know I you know it might also be the kind of thing where they're not old
[TS]
00:30:38
◼
►
enough to have a long-term example of of how their cars hold up over time
[TS]
00:30:45
◼
►
yeah I don't know it
[TS]
00:30:49
◼
►
that seems like what you know how you are describing this will fix it later
[TS]
00:30:54
◼
►
that seems like the attitude for a lot of software companies especially because
[TS]
00:30:58
◼
►
the Internet has made it so easy to patch software as it goes and you know
[TS]
00:31:03
◼
►
you could also argue that that's one of apple's problems that they don't do that
[TS]
00:31:07
◼
►
enough but when it comes to hardware it seems like the companies that excel at
[TS]
00:31:11
◼
►
hardware make stuff to last more than the software company so I don't know
[TS]
00:31:18
◼
►
and the other part of the controversy is that apparently it's come out that when
[TS]
00:31:24
◼
►
you're with with certain out of warranty of repairs that if your Tesla is out of
[TS]
00:31:30
◼
►
warranty let's say it's like three years old and you take it in but it's a weird
[TS]
00:31:33
◼
►
problem and they run it up the chain like hey should we fix it for this guy
[TS]
00:31:37
◼
►
or at a discount or free that sometimes when they do that they ask the person or
[TS]
00:31:43
◼
►
in exchange for it they they have you signed what they call a goodwill
[TS]
00:31:46
◼
►
agreement which is effectively an NDA that you're not going to talk about that
[TS]
00:31:49
◼
►
your will you know instead of charging three thousand dollars for this repair
[TS]
00:31:53
◼
►
will only charge you a thousand dollars but you but you need to sign this that
[TS]
00:31:57
◼
►
says you're not going to talk about the problem and people had some people are
[TS]
00:32:00
◼
►
spooked about the you know the the in a way that some people just get spooked
[TS]
00:32:06
◼
►
when anybody's asked to sign an NDA yeah or how about the guy who would eat trash
[TS]
00:32:11
◼
►
them on Twitter so you can't ya just literally can't is to Stewart Alsop well
[TS]
00:32:17
◼
►
I'm technology columnist and and now a VC and Ilan much personally cancelled
[TS]
00:32:25
◼
►
his order amazing which is a very stupid jobs you type thing I mean they're very
[TS]
00:32:33
◼
►
savvy about some of the stuff they do i wrote a post a couple years ago about
[TS]
00:32:38
◼
►
how they are effectively a their own media company to the way he would the
[TS]
00:32:42
◼
►
way that he handled criticism by the new york times and in other situations where
[TS]
00:32:48
◼
►
Tesla essentially published you know their own media without going to another
[TS]
00:32:55
◼
►
reporter or something like that there are certainly ahead of the head of the
[TS]
00:32:59
◼
►
curve in a lot of those things
[TS]
00:33:01
◼
►
yeah up I've got these i put a couple links in the show notes already so
[TS]
00:33:04
◼
►
they'll be there for everybody wants to read them here and paste it for you you
[TS]
00:33:08
◼
►
have to read it while we talk
[TS]
00:33:10
◼
►
let me take a break actually it's a good time to take a break and thank our first
[TS]
00:33:15
◼
►
sponsor and it's a new sponsor could not be happier to have them here it's 0 te R
[TS]
00:33:22
◼
►
oh here's what they make they make a brand new system of Wi-Fi routers why
[TS]
00:33:31
◼
►
would you want to do that well here's why
[TS]
00:33:32
◼
►
Wi-Fi is broken because for most people in most houses unless you live in like a
[TS]
00:33:37
◼
►
studio apartment its if you have dead zones in your house were like you know
[TS]
00:33:41
◼
►
you don't get good Wi-Fi it's because it's just really hard for one Wi-Fi
[TS]
00:33:47
◼
►
router to reach everywhere it's just it's really just the nature of physics
[TS]
00:33:53
◼
►
that the the the waves just can't pass through walls as easily as they can pass
[TS]
00:33:58
◼
►
through the air and most people have walls and floors and multiple floors and
[TS]
00:34:03
◼
►
houses so it really doesn't make sense and then the old way of trying to extend
[TS]
00:34:07
◼
►
I you know oftentimes you'd end up with multiple networks within your house it's
[TS]
00:34:11
◼
►
a cap to be like as the system administrator to to do it so the single
[TS]
00:34:16
◼
►
router models just doesn't work what you need is a distributed system and that's
[TS]
00:34:20
◼
►
what 0 is and it is amazingly simple so they sent me as part of the sponsorship
[TS]
00:34:26
◼
►
they sent me a package i got it i set it up they sent me a 3-pack they give you
[TS]
00:34:30
◼
►
three these little things
[TS]
00:34:31
◼
►
each one is identical they're just little pucks little apple tv's ask sized
[TS]
00:34:35
◼
►
sucks a little bit thinner a little bit bigger but a little square round wreck
[TS]
00:34:40
◼
►
puck honestly it really does look like something apple with design it's that
[TS]
00:34:44
◼
►
sort of a visual aesthetic it's not something you'd want to hide you know
[TS]
00:34:48
◼
►
somewhere in a cabinet or something like that it's it easily something you
[TS]
00:34:52
◼
►
wouldn't mind having out you know on behind your TV or whatever it is it's
[TS]
00:34:59
◼
►
got all the security stuff you'd want state-of-the-art wpa2 encryption great
[TS]
00:35:05
◼
►
customer support you can call them up on the phone and get ahold of my Wi-Fi
[TS]
00:35:09
◼
►
expert within 30 seconds and it's just so simple they recommend 10 for every
[TS]
00:35:16
◼
►
thousand square feet of your home most houses two or three heroes find so the
[TS]
00:35:21
◼
►
three pack is a good starting point for just about anybody and if you want to
[TS]
00:35:24
◼
►
buy more you can just buy more and it you just plug it in to your router your
[TS]
00:35:31
◼
►
place to take your old router throw it away
[TS]
00:35:33
◼
►
plug this into your cable with ethernet right just one of them gets the ethernet
[TS]
00:35:37
◼
►
then wherever else you want to put them around your house just put a couple more
[TS]
00:35:41
◼
►
and they just configure themselves into a mesh network and just offer one
[TS]
00:35:48
◼
►
effectively from you as somebody who just wants to hook up your macbook to
[TS]
00:35:52
◼
►
the Wi-Fi or iphone to the Wi-Fi it just looks like one network you put the
[TS]
00:35:56
◼
►
password in to configure it you don't have to go to one of those goofy figure
[TS]
00:36:00
◼
►
you know fakey fake websites worth with the IP address whatever they've got a
[TS]
00:36:04
◼
►
nice app right there in the App Store for iPhone and Android you just go there
[TS]
00:36:08
◼
►
on the app and configure it right there really nice app for configuration could
[TS]
00:36:13
◼
►
not be easier one of the pox it's not like a special one just pick one of them
[TS]
00:36:17
◼
►
one of them plug it into the ethernet plug a couple more in around the house
[TS]
00:36:20
◼
►
on different floors and all of a sudden the the fact that you can't get Wi-Fi in
[TS]
00:36:25
◼
►
your bedroom or something like that it's it's all over so I've got one I can
[TS]
00:36:28
◼
►
vouch for the ease i can vouch for the fact that the dead spots that we've had
[TS]
00:36:32
◼
►
in our house are no longer deadspots really really great so if you are
[TS]
00:36:37
◼
►
looking if you've got if you dissatisfied with your Wi-Fi in your
[TS]
00:36:39
◼
►
house or looking for a new Wi-Fi router
[TS]
00:36:43
◼
►
go check out 0 go 20 de ro . calm and use the code the talk show and you will
[TS]
00:36:53
◼
►
get free overnight shipping so use that code you'll get free overnight shipping
[TS]
00:36:58
◼
►
you'll have it tomorrow
[TS]
00:37:00
◼
►
my thanks to ero speaking of breaking news what do you think about scoop scoop
[TS]
00:37:07
◼
►
gurbin leaving 9to5 mac and his head in a bloomberg yeah it's funny I actually
[TS]
00:37:13
◼
►
heard about that few months prior right in and say anything and i'm glad i'm
[TS]
00:37:19
◼
►
amazed that stayed uh stay quiet
[TS]
00:37:21
◼
►
I heard about it too i heard about it back at the March apple event
[TS]
00:37:26
◼
►
oh cool and I even heard that it was Bloomberg and yeah I thought about being
[TS]
00:37:32
◼
►
snarky and posting something about it that now because it seemed like it
[TS]
00:37:35
◼
►
wasn't it wasn't up and it wasn't clear to me whether South Weintraub 9to5 mac
[TS]
00:37:40
◼
►
new turns out i think he did at least by march but I didn't want to be I didn't
[TS]
00:37:45
◼
►
want him to hear it that way and I thought as good but i just thought it
[TS]
00:37:48
◼
►
was funny that that mark Gurman who spoils all these things for apple and
[TS]
00:37:54
◼
►
other companies that a couple people i know knew and nobody nobody leaked yeah
[TS]
00:38:00
◼
►
that's restraint i think it's great i think it's cool i mean it's going to be
[TS]
00:38:06
◼
►
a bummer to compete with him you know
[TS]
00:38:09
◼
►
so hey Mark a few if you find yourself miserable at Bloomberg give me a call i
[TS]
00:38:16
◼
►
think it's cool you know it is going to get to work with brad stone was a great
[TS]
00:38:19
◼
►
journalist and have what i would imagine are very nice resources available to
[TS]
00:38:26
◼
►
them and also a TV network and and also you know in an organization that has a
[TS]
00:38:34
◼
►
very specific mission and a business model that has nothing to do with
[TS]
00:38:39
◼
►
internet advertising and is being run by a you know an on an on web guy who many
[TS]
00:38:49
◼
►
people thought would would not really come back and and this is mike boomer of
[TS]
00:38:52
◼
►
course not really come back and be the boss again and then showed up and was
[TS]
00:38:56
◼
►
the boss again
[TS]
00:38:57
◼
►
and you know it is a very profitable business that is dominated by the
[TS]
00:39:04
◼
►
terminal which is going to face increasing competition so it's it's and
[TS]
00:39:11
◼
►
is also kind of a in the business of producing solace but extremely accurate
[TS]
00:39:17
◼
►
very fast you know market-moving news so should be interesting i mean i would
[TS]
00:39:23
◼
►
guess that a lot of the stuff that would be publishable at 9to5 mac will not be
[TS]
00:39:29
◼
►
publishable at Bloomberg either because it's too small you know like feature
[TS]
00:39:34
◼
►
story you know it's not i don't mean long feature stories I mean stories
[TS]
00:39:37
◼
►
about features of products that probably wouldn't you know wouldn't really cut it
[TS]
00:39:43
◼
►
we'll see how that goes i don't know it also sounds like he's going to be
[TS]
00:39:46
◼
►
working on non-apple stuff too so if he can use some of his reporting techniques
[TS]
00:39:51
◼
►
which you know I admire to break news on another big companies i thought i read
[TS]
00:39:56
◼
►
that he was gonna be working on stuff like Google and Amazon as well
[TS]
00:40:00
◼
►
consumer tech I think that's great so it should be really interesting to see how
[TS]
00:40:03
◼
►
it goes
[TS]
00:40:04
◼
►
yeah it's the scoop aspect and that's why when I heard Bloomberg months ago it
[TS]
00:40:11
◼
►
immediately clicked is that makes sense because it Bloomberg again this is you
[TS]
00:40:15
◼
►
know you and I get a little inside baseball but Bloomberg and end it but
[TS]
00:40:18
◼
►
it's interesting to you because recode is definitely ate a scoop company to
[TS]
00:40:22
◼
►
write like you guys definitely pride ourselves on breaking some stories a lot
[TS]
00:40:29
◼
►
of stories first absolutely and and Bloomberg its institutional at Bloomberg
[TS]
00:40:34
◼
►
to like you know it's sort of almost the opposite of me is almost seldom ever
[TS]
00:40:41
◼
►
break anything and don't really care about it but it's you know if and it's
[TS]
00:40:47
◼
►
exemplified by the leaderboard at tech meme at which you know Carmen is so far
[TS]
00:40:54
◼
►
out in the top of its ridiculous
[TS]
00:40:58
◼
►
tell you that I think you're right though it's gonna be interesting to see
[TS]
00:41:00
◼
►
how his at the faster and Loser style or standards of 9to5 mac compare you know
[TS]
00:41:09
◼
►
how that translates to an institution with a more formal set of standards and
[TS]
00:41:16
◼
►
you know i would say not having ever worked with mark that his his accuracy
[TS]
00:41:22
◼
►
rate suggest that his personal standards are quite high
[TS]
00:41:25
◼
►
yes because it's very easy to get sucked into posting what you think is the scoop
[TS]
00:41:32
◼
►
and then being wrong whereas you know even when he is somewhat wrong it's
[TS]
00:41:38
◼
►
usually you know could be easily explained by well he was right at the
[TS]
00:41:41
◼
►
time but you know three months passed and totally reasonable for Apple to
[TS]
00:41:45
◼
►
change the name of something or you know what whether they don't think they did
[TS]
00:41:50
◼
►
it despite him that one time whatever but now but like he you know to my
[TS]
00:41:56
◼
►
recollection is never really been wrong about something in a way that suggests
[TS]
00:42:00
◼
►
that his journalism is highly flawed
[TS]
00:42:02
◼
►
I you know I don't know who his sources are but my guess is that he's has pretty
[TS]
00:42:07
◼
►
high personal standards about that
[TS]
00:42:09
◼
►
so I've actually also never worked for Bloomberg so I don't know what how how
[TS]
00:42:15
◼
►
the there's also the bloomberg way capital W and and i'm not sure how that
[TS]
00:42:22
◼
►
will work with with mark but it certainly is a is an interesting place
[TS]
00:42:27
◼
►
to be right now so should be fun for this learning experience
[TS]
00:42:32
◼
►
I mean that dude is 23 so he can do it he can kind of do a lot of different
[TS]
00:42:37
◼
►
stuff and figure out what he likes
[TS]
00:42:40
◼
►
yeah it's and if you know he doesn't like it he can always move on Interstate
[TS]
00:42:44
◼
►
know but it to me it's also interesting that he went that route as opposed to
[TS]
00:42:51
◼
►
you know doing his own thing or taking on you no more independent stuff like 95
[TS]
00:43:00
◼
►
or yeah creating his own company or trying to work somewhere
[TS]
00:43:05
◼
►
yeah and i have no idea who else he talked to you know he certainly could
[TS]
00:43:09
◼
►
basically
[TS]
00:43:11
◼
►
work at a lot of places i mean i would obviously have wanted to hire him it
[TS]
00:43:15
◼
►
recode if if if I got him before
[TS]
00:43:19
◼
►
Bloomberg kid but yeah it's cool i mean you know to be to be open about what
[TS]
00:43:25
◼
►
what i was thinking you know this was when i was thinking about doing
[TS]
00:43:28
◼
►
something new this year one of the things that jump back to mine was doing
[TS]
00:43:32
◼
►
my own thing again and you know splat up too . or something like that
[TS]
00:43:36
◼
►
there's nowadays there are business models that didn't really exist when i
[TS]
00:43:41
◼
►
started splat of five years ago
[TS]
00:43:43
◼
►
so what about this new app store stuff i think it's interesting so you you got
[TS]
00:43:49
◼
►
breathe so why don't you start off and explain what
[TS]
00:43:53
◼
►
so only I guess what happened yeah so it's very fast-moving of his monday and
[TS]
00:43:59
◼
►
some of that Apple PR asked me if if I could be available tuesday for a
[TS]
00:44:04
◼
►
half-hour or so phone call with phil schiller about some developer news that
[TS]
00:44:08
◼
►
they're putting out ahead of WWDC next week I said I would try to find some
[TS]
00:44:13
◼
►
time maybe i could maybe I could squeeze that in so tuesday an addict just a
[TS]
00:44:21
◼
►
conference call but it you know and speakerphone and a couple of people on
[TS]
00:44:24
◼
►
the other end but you know it wasn't like other it was just me on my end it
[TS]
00:44:30
◼
►
wasn't like the other report i think some people the people in California got
[TS]
00:44:33
◼
►
to meet with him live like that the verge that obviously wasn't gonna work
[TS]
00:44:38
◼
►
for me but yeah and chiller told me that three things that are three of the
[TS]
00:44:44
◼
►
things that they're doing or I have already done is the faster review times
[TS]
00:44:49
◼
►
for the app store all the app stores we've noticed that he has you know
[TS]
00:44:54
◼
►
developers who are submitting apps and that are used to week-long approval
[TS]
00:44:58
◼
►
times getting their app approved same day you know it sticks out but it's not
[TS]
00:45:02
◼
►
a fluke
[TS]
00:45:03
◼
►
it's not some kind of short-term happenstance
[TS]
00:45:08
◼
►
it's a deliberate plan that they took three parts of the day what they say
[TS]
00:45:14
◼
►
staffing changes once I think under a couple of managers in there who
[TS]
00:45:20
◼
►
sort of roadblocks to to moving this forward and that there are no longer
[TS]
00:45:24
◼
►
there but in addition to that I think it was very clear talking to show her that
[TS]
00:45:30
◼
►
the in addition to the staffing changes i think that there's also just the sum
[TS]
00:45:34
◼
►
some changes to the way they're applying just the pure manpower of how many
[TS]
00:45:38
◼
►
people are doing it the reviews tool changes and I heard a little bit more
[TS]
00:45:44
◼
►
about this off the record from other people later in the week but definitely
[TS]
00:45:48
◼
►
some some really good engineers at apple
[TS]
00:45:52
◼
►
I mean they're not talking about the details of what these tools are but
[TS]
00:45:54
◼
►
there's there's been a significant effort expended within Apple to create
[TS]
00:45:59
◼
►
internal tools to expedite this offer the the app review process they're not
[TS]
00:46:06
◼
►
revealing details not even off the record but it's not minor to this thing
[TS]
00:46:13
◼
►
I've understood that months months of time from really good engineers were
[TS]
00:46:16
◼
►
applied to this and then the last one mystery one to me is policy changes and
[TS]
00:46:22
◼
►
I asked Schiller if he could expand upon that expound upon that and he hesitated
[TS]
00:46:27
◼
►
and said I'd rather not talk about it so I don't know what that means but he
[TS]
00:46:32
◼
►
didn't mean any stop and he did give one example and he said well here's one
[TS]
00:46:35
◼
►
example that if if and a developer has three apps and they're sort of
[TS]
00:46:41
◼
►
interrelated and and they update some core component of it and all three apps
[TS]
00:46:46
◼
►
get submitted at the same time now when the reviewer pulls the app from the
[TS]
00:46:52
◼
►
I mean I he didn't use the word inbox but effectively the inbox of of apps up
[TS]
00:46:58
◼
►
waiting for approval
[TS]
00:46:59
◼
►
they'll get all three at once and they can review them together and if there's
[TS]
00:47:03
◼
►
any kind of you know interconnectedness between the apps it can really XP kit
[TS]
00:47:08
◼
►
can make it you know an hour-long thing instead of a days-long thing which is
[TS]
00:47:13
◼
►
interesting but to me that's not really a policy change that sounds like it's
[TS]
00:47:15
◼
►
more part of the tool changes i suspect that part of the policy this is that
[TS]
00:47:21
◼
►
nobody told me this this is just my thinking about what this could be
[TS]
00:47:26
◼
►
nobody told me this on the record or off the record so i could be way off but I
[TS]
00:47:30
◼
►
can't help but think that maybe some of the policy changes are a little bit of
[TS]
00:47:34
◼
►
almost just granting the reviewers a little bit of common sense a latitude
[TS]
00:47:45
◼
►
where like if a developer if they pull up the dap and they look at the
[TS]
00:47:50
◼
►
developers history and it's marco arment and here's all the absence had before
[TS]
00:47:57
◼
►
here's the a piece of me a new version of overcast here's the previous updates
[TS]
00:48:01
◼
►
to overcast and he says that this is an update that fixes a sinking bug and that
[TS]
00:48:06
◼
►
may be that there's a sort of like well I think we can trust this guy look at
[TS]
00:48:10
◼
►
his history
[TS]
00:48:11
◼
►
he's got a reputation put it through you know that don't you know to run whatever
[TS]
00:48:15
◼
►
tests you want to do but that at an a permanent a developer with a trusted
[TS]
00:48:20
◼
►
record is going to get less of a a thorough combing over then I brand new
[TS]
00:48:26
◼
►
one . o app from a developer who doesn't really have a history or whose history
[TS]
00:48:29
◼
►
isn't really a high-profile I can't help but think that it must be there must be
[TS]
00:48:39
◼
►
something like that i don't know i mean and this seems to make sense and if
[TS]
00:48:45
◼
►
anything it's it's kind of absurdly late to make changes like this i mean if you
[TS]
00:48:50
◼
►
if you think of the app store is a nine-year-old product pretty much every
[TS]
00:48:55
◼
►
other product that was launched nine years ago as has been vastly improved
[TS]
00:48:59
◼
►
and that it seems like you know whether it's just a low priority for Apple but
[TS]
00:49:06
◼
►
the developer app store experience just really didn't change that much over the
[TS]
00:49:09
◼
►
years yeah the things that they added were so minor I mean those things like
[TS]
00:49:13
◼
►
bundles you know where you could sell to the same developer could sell bundle of
[TS]
00:49:17
◼
►
two or three apps as a single purchase you know it's that's I mean it was nice
[TS]
00:49:23
◼
►
but I mean it's like wow that's not really a major change and it it wasn't
[TS]
00:49:27
◼
►
something that really addressed some of the fundamental problems that developers
[TS]
00:49:30
◼
►
had with the app store like these lengthy review times
[TS]
00:49:34
◼
►
right and i think it's fair way i would guess that if there were any kind this
[TS]
00:49:37
◼
►
is you know it's far-fetched but the idea that i remember back in the day was
[TS]
00:49:43
◼
►
over there should be multiple app stores and apple should have to compete with
[TS]
00:49:46
◼
►
with other app stores you you could bet that if there were other app stores that
[TS]
00:49:50
◼
►
apple would have made improvements like this a long time ago and much more
[TS]
00:49:53
◼
►
quickly so you know it
[TS]
00:49:56
◼
►
yes it's nice to see stuff like this happen but I you know so there was a not
[TS]
00:50:03
◼
►
really not like a major reorg but a minor reorganize and promotions back in
[TS]
00:50:06
◼
►
December within Apple and one of the things that got shuffled around that the
[TS]
00:50:11
◼
►
appstore got moved from being under Eddy Cue to being under phil schiller and
[TS]
00:50:17
◼
►
that Phil Schiller was going to take it much more active role in overseeing it
[TS]
00:50:21
◼
►
and this is the result of it that's why she was Schiller who is giving me and
[TS]
00:50:26
◼
►
and jim dalrymple and the verge Lauren good at the verge and I think in the UK
[TS]
00:50:33
◼
►
Telegraph I forget who wrote it but i think that they might have been the only
[TS]
00:50:36
◼
►
for we might have been the only for who got a day in advance and if it was more
[TS]
00:50:40
◼
►
than that it wasn't anymore but that's why it was sure doing a briefing because
[TS]
00:50:44
◼
►
it's this is his baby
[TS]
00:50:46
◼
►
I mean this is his this these are the results of his actions i think it's
[TS]
00:50:49
◼
►
completely non hyperbolic to say that the app stores improved more in the six
[TS]
00:50:57
◼
►
months under Schiller than it did in eight years under any Q I i don't think
[TS]
00:51:01
◼
►
that original and why is that and a couple you know they're from people
[TS]
00:51:05
◼
►
emailing me you know Twitter you know what's this is eddy cue is incompetent
[TS]
00:51:11
◼
►
what's what's the problem I don't think that's the case i think it's i don't
[TS]
00:51:14
◼
►
think it's a case that Eddy Cue couldn't get things like this done i think it's
[TS]
00:51:19
◼
►
just that he didn't choose to that it that his worldview and what he saw as
[TS]
00:51:26
◼
►
important in the store wasn't as developer focused as it as it is under
[TS]
00:51:31
◼
►
Schiller and I just think it didn't it didn't rise to a priority level that it
[TS]
00:51:35
◼
►
that it got done like it might these things might have been on the list under
[TS]
00:51:38
◼
►
cute but that they didn't percolate to the top of the list and therefore didn't
[TS]
00:51:41
◼
►
get done well it's also very easy for Apple feel like the app store is a huge
[TS]
00:51:45
◼
►
grand slam hit
[TS]
00:51:47
◼
►
I mean and a huge success that right the number the growth was was unprecedented
[TS]
00:51:52
◼
►
the numbers are all up into the right and right and how you know how can you
[TS]
00:51:56
◼
►
argue with success of this storm by the way we've we've written you check for
[TS]
00:52:00
◼
►
billions of dollars so why aren't you happier 40 billion dollars i think is
[TS]
00:52:03
◼
►
the number and i think i think that's what shoulder told me the other day and
[TS]
00:52:07
◼
►
and and that might be it might just be that that was the number from January
[TS]
00:52:11
◼
►
and it doesn't even include whatever they've paid since from january to
[TS]
00:52:15
◼
►
$MONTH now because of that that hasn't been either hasn't a leader hasn't been
[TS]
00:52:19
◼
►
authorized to come out and to me what's even more amazing it and could be 10 to
[TS]
00:52:23
◼
►
you know a hundred times more amazing is that's only the money that goes through
[TS]
00:52:28
◼
►
the itunes system it does not include the money that goes for example directly
[TS]
00:52:34
◼
►
to Boober or driving like that when I is in my you know i'm i'm making this up
[TS]
00:52:38
◼
►
but it's it could be five to a hundred times more money that that actually goes
[TS]
00:52:44
◼
►
through apps that has nothing to do with with that 40 billion dollars so yeah for
[TS]
00:52:49
◼
►
me by far and away the most money I spend on Hooper without question through
[TS]
00:52:53
◼
►
my phone
[TS]
00:52:54
◼
►
the most money I spend has got to be the ruber know where they are the apple
[TS]
00:52:57
◼
►
store app when I buy a new laptop or something like that but for amazon or
[TS]
00:53:02
◼
►
whatever yeah but that's that there's so much money that goes to these apps and
[TS]
00:53:06
◼
►
you you really do have to make it a better product for for him developers
[TS]
00:53:11
◼
►
for app users for everyone so you know so the other is the other changes are
[TS]
00:53:17
◼
►
more I guess they're all kind of developer focused well the subscription
[TS]
00:53:21
◼
►
pricing so I say how do they kind of frame that it was it was framed as we've
[TS]
00:53:32
◼
►
had subscriptions but for a very limited number of type of apps cut mostly
[TS]
00:53:38
◼
►
content producing apps like video streaming audio streaming you know like
[TS]
00:53:43
◼
►
Spotify it's great healer is such a pro that he's never knocked off so it's like
[TS]
00:53:49
◼
►
he never mentions any competitors even just on like a phone call never even
[TS]
00:53:53
◼
►
though it never did mention span Spotfire panda
[TS]
00:53:56
◼
►
but he just mentioned you know streaming audio streaming video remember the daily
[TS]
00:54:03
◼
►
i think was one of the first yeah yeah yeahs job and he said news news
[TS]
00:54:07
◼
►
obviously qualifies you know you can subscribe 22 paywall publications like
[TS]
00:54:12
◼
►
the New York Times and Wall Street Journal through an app more or less an
[TS]
00:54:21
◼
►
app that you have to subscribe to get content in you know on a regular basis
[TS]
00:54:27
◼
►
and he said where you know we want to change that to open that up to all app
[TS]
00:54:30
◼
►
categories and he mentioned and I didn't quote him on this but i know that the
[TS]
00:54:38
◼
►
verge did to the verge quoted him on it that it would apply to like a
[TS]
00:54:42
◼
►
Productivity app that requires you know constant updates to support features and
[TS]
00:54:49
◼
►
and stuff like that and so I took it and initially as meaning that just about any
[TS]
00:54:54
◼
►
app would be able to use subscription pricing in any way they see fit so that
[TS]
00:55:01
◼
►
if you wanted to like an app like Vesper that that you know me and brent Simmons
[TS]
00:55:07
◼
►
and and Davis made if we want to just do subscription pricing we could just do
[TS]
00:55:11
◼
►
subscription pricing ah and then you know when they published their own
[TS]
00:55:20
◼
►
website it
[TS]
00:55:21
◼
►
Apple's website that language on the webpage made it seem as though it was
[TS]
00:55:25
◼
►
still mostly about getting content and it was very very confusing and you know
[TS]
00:55:30
◼
►
i emailed Apple PR and I got got answers but they were opaque and the lid long
[TS]
00:55:39
◼
►
story short you know and then I got a phone call and the answer is i posted
[TS]
00:55:45
◼
►
something last night about this that you know they're they're still thinking
[TS]
00:55:50
◼
►
about how to clarify this but that they're absolutely aware of developers
[TS]
00:55:54
◼
►
uncertainty about this definitely i keep looking forward to two talking to
[TS]
00:56:00
◼
►
developers next week at WWDC about the way that developers have in their head
[TS]
00:56:04
◼
►
that they'd like to use subscription
[TS]
00:56:06
◼
►
and that in the week after WWDC they anticipate posting publishing something
[TS]
00:56:12
◼
►
that clarifies some kind of fact that clarifies what the rules are going to be
[TS]
00:56:17
◼
►
and what is this
[TS]
00:56:20
◼
►
when does this take effect is it part of the iOS 9 sdk an app store or is this
[TS]
00:56:25
◼
►
something that won't really work until iOS 10 anyway I is a good question i
[TS]
00:56:30
◼
►
think its iOS 10 I think they're launching up so they have time
[TS]
00:56:33
◼
►
yeah they said that they're launching a beta over summer there are already
[TS]
00:56:38
◼
►
subscription apps and they'll get to take advantage of that new pricing
[TS]
00:56:43
◼
►
system immediately it sounds like yeah well any other new rep share one of the
[TS]
00:56:48
◼
►
biggest that might be the biggest thing that they announced that any app was any
[TS]
00:56:51
◼
►
app using subscriptions after the subscription is a year old this revenue
[TS]
00:56:57
◼
►
split exchanges from 70 30 which is what Apple publicly used for everything at
[TS]
00:57:03
◼
►
all times everywhere there are long-standing rumors that like on Apple
[TS]
00:57:08
◼
►
TV some of the third individual deals made out with companies that are better
[TS]
00:57:13
◼
►
probably 8515 i guess but that at least for developers in the iOS and mac app
[TS]
00:57:20
◼
►
stores everything is 7030 in-app purchases at purchases subscriptions
[TS]
00:57:25
◼
►
everything after a year it goes 8515 until the end of the subscription and
[TS]
00:57:31
◼
►
that's perfect because that's a significant difference especially if
[TS]
00:57:35
◼
►
it's a three four five six years subscription
[TS]
00:57:38
◼
►
it's a lot a lot of money it's like a twenty percent increase so that's
[TS]
00:57:43
◼
►
interesting and it applies and meet that applies immediately so if I believe
[TS]
00:57:46
◼
►
retro actively yes
[TS]
00:57:48
◼
►
so if you already have a subscription app you know that that previously a
[TS]
00:57:53
◼
►
qualified first subscription with the old rules all of your subscribers who
[TS]
00:57:58
◼
►
have been with you for more than a year that's starting next week i think you
[TS]
00:58:02
◼
►
know when the next billing cycle for those subscriptions comes around it will
[TS]
00:58:05
◼
►
be 8515 for you that applies immediately which is nice I mean you you could also
[TS]
00:58:11
◼
►
argue that it really should just be ninety-seven percent three percent
[TS]
00:58:16
◼
►
because once the marketing is done apples really only facilitating
[TS]
00:58:20
◼
►
trick credit card transactions but you know they also are in the position to
[TS]
00:58:26
◼
►
set the rules so I think it's interesting that to me one of the most
[TS]
00:58:30
◼
►
interesting things about this subscription thing is that this is kind
[TS]
00:58:35
◼
►
of the problem the appstore solved for prior mobile apps if you you know if you
[TS]
00:58:43
◼
►
think back to the days before the iphone when you had a flip phone or whatever
[TS]
00:58:49
◼
►
they're there were apps and there were games and that kind of stuff and they
[TS]
00:58:52
◼
►
were all sold on subscriptions and they were comically overpriced subscriptions
[TS]
00:58:56
◼
►
and the phone companies took most of the money and the developers got hoes down a
[TS]
00:59:01
◼
►
lot of it which is one of the reasons that these said that these apps really
[TS]
00:59:06
◼
►
never took off but they all got added to your phone bill
[TS]
00:59:09
◼
►
yeah and I but i think they were even like class-action lawsuits about you
[TS]
00:59:13
◼
►
know how you would kind of get suckered into subscribing to one of them and and
[TS]
00:59:17
◼
►
never get never it was never easy to get to unsubscribe and that's that kind of
[TS]
00:59:22
◼
►
stuff but when the app store came out and 2008 and made it you know an
[TS]
00:59:26
◼
►
ownership model where for a few bucks and then you know what what eventually
[TS]
00:59:30
◼
►
went down to 99 cents and free you could actually buy a nap and owned it
[TS]
00:59:35
◼
►
that was a huge difference over the previous model where you know you might
[TS]
00:59:38
◼
►
get Tetris for 599 a month or something like that of which the developer got
[TS]
00:59:43
◼
►
less than half of it and so it is a different time and you obviously the the
[TS]
00:59:49
◼
►
devices themselves have changed so much since then and the absent themselves too
[TS]
00:59:53
◼
►
i think the better the better model now to kind of look at is this is is it
[TS]
00:59:53
◼
►
i think the better the better model now to kind of look at is this is is it
[TS]
01:00:00
◼
►
is how profoundly different Adobe's businesses now that they've been able to
[TS]
01:00:05
◼
►
switch to recurring subscription revenue for their creative suite products and
[TS]
01:00:09
◼
►
likeness and Microsoft 244 office and you know and if if Apple's trying to
[TS]
01:00:15
◼
►
make the ipad pro a professional device and they want companies like Adobe and
[TS]
01:00:21
◼
►
Microsoft to make their highest end software for it they really need to
[TS]
01:00:26
◼
►
support the business models that those companies are using so i think that I i
[TS]
01:00:32
◼
►
do expect them to clarify what sort of apps could do subscriptions I mean we've
[TS]
01:00:39
◼
►
you know you also see on the indie side you see an app like Marcos podcasting
[TS]
01:00:45
◼
►
app where he charges in optional subscription just because you want to
[TS]
01:00:49
◼
►
support him so he doesn't renew though I don't think yeah and I don't know how
[TS]
01:00:53
◼
►
that how that sort of thing I wonder if that I wonder if that would hold up
[TS]
01:00:59
◼
►
under whatever policies they would Institute them i think that I I'm really
[TS]
01:01:04
◼
►
optimistic about this if apple takes a laissez-faire attitude to it and let
[TS]
01:01:09
◼
►
developers I to me apples role should be there to serve as the trusted
[TS]
01:01:15
◼
►
intermediary be between you and the developer you're paying for the
[TS]
01:01:21
◼
►
subscription to meaning that apple will be there to make sure that you can
[TS]
01:01:25
◼
►
unsubscribe easily at any time that you're not going to get the rate changed
[TS]
01:01:31
◼
►
on you behind your back any rate change you have to approve explicitly that sort
[TS]
01:01:36
◼
►
of thing and i think that's that's a perfect and other than that I think that
[TS]
01:01:42
◼
►
they should just let developers try whatever pricing they want and see what
[TS]
01:01:47
◼
►
I don't think that they should really get away so they give a developer of
[TS]
01:01:51
◼
►
something that doesn't get any content at all like a calculator app like p calc
[TS]
01:01:55
◼
►
from James Thompson wants to switch to at three dollars a year subscription so
[TS]
01:02:02
◼
►
that there's ongoing revenue and he can keep doing things like updating the app
[TS]
01:02:09
◼
►
for new os's and
[TS]
01:02:11
◼
►
not have to you know because there's no upgrade this is the part there's no
[TS]
01:02:14
◼
►
upgrades in the app store and I don't think there are going to be and so apps
[TS]
01:02:19
◼
►
like tweet bot and twitterrific have done things over the years were like
[TS]
01:02:23
◼
►
when tweet pod comes out with a major new version of Tweetbot it's a new SKU
[TS]
01:02:27
◼
►
in the app store and if you own Tweetbot three to get tweetbot for you have to
[TS]
01:02:32
◼
►
buy tweetbot for and it downloads as a new app next to Tweetbot three on your
[TS]
01:02:37
◼
►
on your device and you have to set it up again and make sure your counselor in
[TS]
01:02:42
◼
►
there and then probably you know delete the old version of weak pots you're not
[TS]
01:02:46
◼
►
getting like duplicate notifications for the dms and stuff like that and that
[TS]
01:02:51
◼
►
whole fiddly like now I've got two apps on my home screen and I want to delete
[TS]
01:02:55
◼
►
the old one and use the new one it's even worse in some ways than old-school
[TS]
01:03:02
◼
►
managing your applications on a Mac or PC because of the sandbox
[TS]
01:03:07
◼
►
although I guess maybe two AB from the same developer i think maybe when you
[TS]
01:03:10
◼
►
with treatment because it's the same developer they can look in the sandbox
[TS]
01:03:13
◼
►
yeah I guess that actually now that I think about it wanna i'm confused
[TS]
01:03:16
◼
►
because i have a beta tester of tweaked . so I see all sorts of weird stuff but
[TS]
01:03:19
◼
►
i guess maybe they can read the old Tweetbot three information because
[TS]
01:03:23
◼
►
they're they're the same developer and so it's a little bit easier to migrate
[TS]
01:03:26
◼
►
but the whole idea of having to manage these apps as two different apps and and
[TS]
01:03:29
◼
►
keep it straight and delete the one you don't want anymore
[TS]
01:03:32
◼
►
that's the that's the sort of system administration nonsense that the app
[TS]
01:03:37
◼
►
store is supposed to eliminate but there's no other way for a developer to
[TS]
01:03:40
◼
►
to put months and months and months if not years of development time into a
[TS]
01:03:46
◼
►
major new version when most of their customers are you know they already have
[TS]
01:03:51
◼
►
most of the customers are going to get that they want to make money you know
[TS]
01:03:55
◼
►
they need to make they need to monetize the users they already have to support
[TS]
01:03:58
◼
►
the ongoing development and to me subscription pricing is is the way
[TS]
01:04:02
◼
►
forward
[TS]
01:04:02
◼
►
yeah i agree and i agree with your assessment that they should let the
[TS]
01:04:07
◼
►
market sorted out if you know if people want to use this model then they'll pay
[TS]
01:04:13
◼
►
for it and if they don't they just won't and the app will fail so right or it'll
[TS]
01:04:17
◼
►
change you know adapter dido change to it paid upfront go back to pay upfront
[TS]
01:04:21
◼
►
or something like that
[TS]
01:04:22
◼
►
and I know that there are people listening i know i've heard from you on
[TS]
01:04:27
◼
►
twitter i know that there are people who really hates description apps and that
[TS]
01:04:30
◼
►
they like the idea like just basic idea of all right i'll give you will agree x
[TS]
01:04:35
◼
►
amount of dollars i'll give you five dollars for this version of your app and
[TS]
01:04:39
◼
►
if a year from now you have a version with new features and you want more
[TS]
01:04:42
◼
►
money for me i get to evaluate whether those features are worth it to me and if
[TS]
01:04:47
◼
►
not I'll just stick with the one that I have and it will keep working
[TS]
01:04:51
◼
►
whereas if its subscription model and a year from now you're not happy with what
[TS]
01:04:55
◼
►
the app is and you want to stop your subscription before it renews the app
[TS]
01:04:59
◼
►
make you know depending on how the developer is configured is probably
[TS]
01:05:02
◼
►
going to stop working or go back to a very limited feature set and you're
[TS]
01:05:05
◼
►
going to lose what you had because you didn't renew the feature i realize that
[TS]
01:05:08
◼
►
in some ways that to step back from the users perspective but the truth is that
[TS]
01:05:15
◼
►
apps tend to stop working after a year or two anyway if if you're not upgrading
[TS]
01:05:20
◼
►
to the latest version just because of os changes that subscription model just
[TS]
01:05:24
◼
►
makes that more instantaneous and that's the weight stuff has worked on the web
[TS]
01:05:30
◼
►
forever i think the web is sort of changed people's mindset on stuff like
[TS]
01:05:34
◼
►
this like if you sign up for a service like base camp if you stop paying for
[TS]
01:05:39
◼
►
base camp
[TS]
01:05:40
◼
►
there's nobody expects right exactly
[TS]
01:05:44
◼
►
yeah nobody expects that you can keep using the old base camp
[TS]
01:05:48
◼
►
yeah yeah the models have changed and you know don't be a cheap-ass i think is
[TS]
01:05:53
◼
►
is is part of it but you know if you get value from software and if the model for
[TS]
01:06:00
◼
►
the developer to you know build a sustainable business is to make it a
[TS]
01:06:05
◼
►
recurring revenue thing i also wonder how much of this is has to do with this
[TS]
01:06:09
◼
►
new Apple like we're services company thing pride that's probably not the
[TS]
01:06:13
◼
►
number one number two or even number three factors but for Apple to get more
[TS]
01:06:18
◼
►
recurring revenue through the app store is a great thing as well so yeah well
[TS]
01:06:23
◼
►
this is why I think they should take a laissez-faire attitude towards it and
[TS]
01:06:26
◼
►
with reason that I'm optimistic i mean here at to me the biggest hole in the
[TS]
01:06:30
◼
►
ecosystem and I think I don't see how anybody could deny this the biggest hole
[TS]
01:06:35
◼
►
in the ecosystem
[TS]
01:06:36
◼
►
is serious productivity software for the ipad that there's lots of great iphone
[TS]
01:06:44
◼
►
apps that you can do quote-unquote work with about as best as you can expect to
[TS]
01:06:50
◼
►
on the phone ambitious apps for the phone and the mac that's the whole
[TS]
01:06:54
◼
►
reason the mac even still exists is that there are serious applications that
[TS]
01:06:57
◼
►
people who work on their max all day long can get their work done on and
[TS]
01:07:03
◼
►
those sort of apps there are some for ipad but nowhere near as many as there
[TS]
01:07:07
◼
►
are on the mac and a lot of them are a lot of it i would say nowhere near as
[TS]
01:07:12
◼
►
many as as are necessary for the ipad to become you know the future work machine
[TS]
01:07:18
◼
►
for a lot of people
[TS]
01:07:19
◼
►
yes exactly i mean and an example would be the very very popular a drawing and
[TS]
01:07:25
◼
►
you it's a sort of specialized in UI design the tools sketch sketch outfits
[TS]
01:07:33
◼
►
very popular and they just announced the date they have a sort of it's not a
[TS]
01:07:38
◼
►
subscription but they have a sort of annual you know I put it in the show
[TS]
01:07:43
◼
►
that i make a note but there but their mac only and people love this app sketch
[TS]
01:07:47
◼
►
is a big big part of the UI work UI design workflow for an awful lot of
[TS]
01:07:52
◼
►
developers and they don't have an ipad app and they've actually come out
[TS]
01:07:59
◼
►
publicly and said we don't really a plan to make an ipad app because we don't
[TS]
01:08:02
◼
►
think it'll be worth it financially we don't think we'll it we don't think that
[TS]
01:08:06
◼
►
the money we could make from it
[TS]
01:08:07
◼
►
given the ecosystem you know the pricings you know the prices people
[TS]
01:08:11
◼
►
expect on ipad that it's just not going to be worth it you know i think it's i
[TS]
01:08:15
◼
►
think sketches like a hundred dollars on the mac and it there's just no way to
[TS]
01:08:19
◼
►
know it doesn't seem like they could take the ipad supports that maybe if
[TS]
01:08:23
◼
►
they could go to like say a five dollar a month subscription they could maybe
[TS]
01:08:27
◼
►
that would work i don't know i don't want to say sketch in particular but
[TS]
01:08:30
◼
►
that's the sort of thing you don't see people saying we're not going to make a
[TS]
01:08:34
◼
►
mac professional tool because we don't think we can make money at it and you do
[TS]
01:08:39
◼
►
see people saying that on ipad and I can't help but hope I don't I wouldn't
[TS]
01:08:44
◼
►
necessarily bet on it but it seems to be possible that subscription pricing for
[TS]
01:08:47
◼
►
apps like sketch
[TS]
01:08:49
◼
►
could be the answer for the ipad yeah we'll see I mean it would have been need
[TS]
01:08:55
◼
►
to introduce to launch it at the same time is saying and by the way sketches
[TS]
01:09:00
◼
►
coming ipad no but I and and you know it easier said than done
[TS]
01:09:05
◼
►
the switch from buying stuff to subscribe to stuff is happening
[TS]
01:09:08
◼
►
elsewhere too i mean that's where music is going and there's no rumors that
[TS]
01:09:12
◼
►
apple is in particular in it you know obviously Apple music is a big a big
[TS]
01:09:16
◼
►
effort in subscription pricing but that they're strategically de-emphasizing
[TS]
01:09:20
◼
►
purchasing music from itunes as time goes on I mean I've been a couple of
[TS]
01:09:24
◼
►
reports about that and also subscribe to paper towels at an awful lot of people
[TS]
01:09:31
◼
►
watching an awful lot of video through netflix you know that they're not buying
[TS]
01:09:35
◼
►
all this stuff they're paying netflix eight bucks a month or nine bucks a
[TS]
01:09:38
◼
►
month or whatever here they're at and watching it until their subscription
[TS]
01:09:43
◼
►
isn't there anymore which point they watch nothing you know if you subscribe
[TS]
01:09:48
◼
►
to paper at your paper tells the don't disappear though if you stop your
[TS]
01:09:53
◼
►
subscription true and I realized there are definitely trade-offs but i think
[TS]
01:09:59
◼
►
people who want to be need jerk i'm going to resist this you know i'm i'm
[TS]
01:10:05
◼
►
not going down this route at all
[TS]
01:10:07
◼
►
you're not moving forward with the industry and again I acknowledge that
[TS]
01:10:10
◼
►
there's it's not perfect but it's you know it's the way things are going
[TS]
01:10:15
◼
►
there's also the ads we talk about the ads but I don't we take a break before
[TS]
01:10:20
◼
►
we do that i'll come back to that and and I want to thank our next concert our
[TS]
01:10:23
◼
►
good friends at Harry's hair shaving set will make the perfect Father's Day gift
[TS]
01:10:27
◼
►
but you gotta order and soon got over like right now like you're probably
[TS]
01:10:32
◼
►
listening to this I think a lot of people are going to listen to this over
[TS]
01:10:35
◼
►
the weekend of jun 11 12 before WWDC order now and you could get this stuff
[TS]
01:10:41
◼
►
before the following sunday which is father's day so listen don't even do you
[TS]
01:10:46
◼
►
know maybe even just maybe even just stop right now just pause the podcast
[TS]
01:10:51
◼
►
and go to Harry's com
[TS]
01:10:54
◼
►
and remember the code talk show
[TS]
01:10:57
◼
►
not with the just talk show and you'll save five bucks to stop the show and go
[TS]
01:11:03
◼
►
order something for your dad they have a Father's Day shave kit with a matte
[TS]
01:11:07
◼
►
black razor handle looks great chrome razor stand very moisturizing foam shave
[TS]
01:11:13
◼
►
gel three of their handcrafted blade cartridges travel cover and it's all for
[TS]
01:11:18
◼
►
just forty bucks and comes in a sleek giftable box with the option to add
[TS]
01:11:23
◼
►
custom engraving and a personalized card they have regular shaving kits if you're
[TS]
01:11:28
◼
►
not looking for a gift started just 15 bucks and here's the deal
[TS]
01:11:32
◼
►
they have their own blade factory they were sourcing from this razor blade
[TS]
01:11:36
◼
►
factory that in Germany and they were so happy with that they just bought the
[TS]
01:11:39
◼
►
factory they just make the blades themselves they sell stuff to you
[TS]
01:11:42
◼
►
guaranteed and they easily beat the price of big-name companies like
[TS]
01:11:47
◼
►
gillette and chicken those people because they're not going through
[TS]
01:11:49
◼
►
middlemen stuff from Gillette makes razor blades and it goes to a middleman
[TS]
01:11:53
◼
►
and distributor and then it goes to like your local drugstores distributor and
[TS]
01:11:59
◼
►
then the drugstores send it to the individual retail place in a retail
[TS]
01:12:03
◼
►
place has to pay all this stuff for the store that they're in and they're all
[TS]
01:12:06
◼
►
the employees who were there and then you gotta go find a guy to come and
[TS]
01:12:09
◼
►
unlock the thing to the anti shoplifting class thing to buy these razor blades
[TS]
01:12:14
◼
►
you're paying twice the price for the blades and it's a big pain in the ass go
[TS]
01:12:18
◼
►
to Harry's use that code talk show you say five bucks off your first purchase
[TS]
01:12:21
◼
►
and you can get a fathers day gift I got a quick on that and if it's just for you
[TS]
01:12:28
◼
►
you can do things like get a get a subscription
[TS]
01:12:31
◼
►
there we go tie in with the show where you can get a figure out how often you
[TS]
01:12:34
◼
►
need new blades and you don't have to do anything i'll just show up every every
[TS]
01:12:38
◼
►
month or three months or whatever you need
[TS]
01:12:40
◼
►
so go to Harry's calm and remember that code talk show great sponsor so the last
[TS]
01:12:46
◼
►
thing apple introduces search ads in the app store and now that i see what
[TS]
01:12:54
◼
►
they're doing here
[TS]
01:12:54
◼
►
I i don't think that it's I think we're talking about but I don't think it's
[TS]
01:12:58
◼
►
worth I I think anybody was upset about it is it's a little misplaced I don't
[TS]
01:13:02
◼
►
know that Apple needed to do this but I feel like it's this isn't really
[TS]
01:13:06
◼
►
detrimental and it might end up help
[TS]
01:13:07
◼
►
developers it's including smaller ones i think the fear that people have is that
[TS]
01:13:15
◼
►
this is going to be a thing where it the auctions for these keywords or whatever
[TS]
01:13:19
◼
►
are all going to be 1 by bigger developers with big ad budgets and it's
[TS]
01:13:23
◼
►
just going to further promote the rich getting richer meaning the most popular
[TS]
01:13:30
◼
►
apps getting more popular but talking to show her and let's see how they're doing
[TS]
01:13:34
◼
►
it i think not i think this might actually be a good way for small
[TS]
01:13:40
◼
►
developers really you know including really small individual ones to with a
[TS]
01:13:44
◼
►
minimal adspend that they're completely in control of to get their appt at the
[TS]
01:13:50
◼
►
top of the listing for more searches and interesting statistic that that Schiller
[TS]
01:13:56
◼
►
revealed was that sixty-five percent of all app download still come are the the
[TS]
01:14:01
◼
►
path to it is from the search box in the App Store app so getting your app being
[TS]
01:14:07
◼
►
able to pay to get your appt at the top of that list is actually seems pretty
[TS]
01:14:11
◼
►
pretty worthwhile
[TS]
01:14:12
◼
►
yeah i mean these these ads work for a reason and they've driven a lot of
[TS]
01:14:18
◼
►
growth for facebook's mobile business and google has them it seems logical
[TS]
01:14:25
◼
►
that apple would have them too
[TS]
01:14:27
◼
►
I'm sure they'll make a nice amount of money for it and it may I don't think it
[TS]
01:14:35
◼
►
makes up for the fact that the app store needs to be better organic search and
[TS]
01:14:41
◼
►
just the appstore browsing and discovery experience needs to be better but it you
[TS]
01:14:48
◼
►
know it's hard to fault them for for building a system like this and even
[TS]
01:14:53
◼
►
then I've talked to developers who who buy a lot of downloads on on facebook
[TS]
01:14:59
◼
►
and google and it's still way cheaper than acquiring a customer almost any
[TS]
01:15:05
◼
►
other way
[TS]
01:15:06
◼
►
yeah yeah I've heard that too so in spite of money and chillers parlance
[TS]
01:15:11
◼
►
it's quote-unquote social networks and search engines
[TS]
01:15:15
◼
►
yeah in reality its Facebook and Google
[TS]
01:15:19
◼
►
and it really no other no other social networks are really big twitter has a
[TS]
01:15:23
◼
►
little bit of it and and when they first launched it i think a lot of people were
[TS]
01:15:26
◼
►
optimistic about it but it talking asking a few people it seems like it
[TS]
01:15:31
◼
►
twitter is nothing compared to facebook it was with regard to being able to pave
[TS]
01:15:34
◼
►
for placement to get app downloads
[TS]
01:15:36
◼
►
yeah i would say Facebook and Google Facebook and Google a to me the question
[TS]
01:15:41
◼
►
is will developers get any good data from apple on their campaigns will they
[TS]
01:15:49
◼
►
be able to see which keywords drove users will they be able to tie those
[TS]
01:15:54
◼
►
users to any other analytics to tell paid user cohorts versus organic and i'm
[TS]
01:16:02
◼
►
really curious about that is I think so it's it's I i think that the answer is
[TS]
01:16:08
◼
►
yes that you'll be able to see if a certain keyword worked or how many came
[TS]
01:16:12
◼
►
from it
[TS]
01:16:13
◼
►
they also have an interesting option where you can just say here's what I'm
[TS]
01:16:16
◼
►
willing to pay and let Apple pick the terms that that would be relevant to
[TS]
01:16:24
◼
►
your app and you don't even have to pick the search keywords let Apple pick them
[TS]
01:16:29
◼
►
and you only pay $MONEY per so I don't know whether there's a click or tap but
[TS]
01:16:35
◼
►
it's since iOS is more popular than mac OS i'll say tap pay for tap so as a
[TS]
01:16:40
◼
►
developer you only pay if your ad is shown but the user doesn't tap it you
[TS]
01:16:44
◼
►
pay nothing
[TS]
01:16:45
◼
►
you only pay when the user actually taps on it so if you figure out what what you
[TS]
01:16:49
◼
►
know what conversion rate you think you can get for everybody who actually taps
[TS]
01:16:53
◼
►
on your app and even have a calculator for that to help you figure out like
[TS]
01:16:58
◼
►
what you should be considering your highest bid in the auction to make sure
[TS]
01:17:06
◼
►
that you'd be profitable it seems like they have tools like that and I think
[TS]
01:17:08
◼
►
that that the reporting tools are probably pretty good we'll have to see
[TS]
01:17:14
◼
►
yeah i mean to me at so that and then there's always users who will tap the
[TS]
01:17:18
◼
►
add and then not don't know the app right there are people who will download
[TS]
01:17:21
◼
►
the app and never launched it and then they'll launch it once and then never
[TS]
01:17:24
◼
►
again so I what I don't know is will you be able to identify which of your users
[TS]
01:17:30
◼
►
were acquired through app store
[TS]
01:17:32
◼
►
search ads oh I don't will you be able to compare them
[TS]
01:17:35
◼
►
yeah I don't think you'll be able to do that because it's so there there's so
[TS]
01:17:39
◼
►
many privacy-related ranks
[TS]
01:17:41
◼
►
yes I don't will you be able to target users that have a competitor's app or
[TS]
01:17:46
◼
►
something like that
[TS]
01:17:48
◼
►
I remember hearing once that the i add let you target users based on what may
[TS]
01:17:55
◼
►
be either what apps they had or what songs they had purchased from itunes or
[TS]
01:18:00
◼
►
something like that I don't really remember though
[TS]
01:18:03
◼
►
yeah I don't know either and i dare it enters you can definitely target by
[TS]
01:18:06
◼
►
location and a user can opt out of that you know it's part of the user's
[TS]
01:18:10
◼
►
location services and you can go to the settings and top-down but that is
[TS]
01:18:15
◼
►
interesting to me you know it's i'm not quite sure i'm not sure i can think of a
[TS]
01:18:20
◼
►
perfect example for where it would apply but that seems pretty interesting but
[TS]
01:18:26
◼
►
those are the sorts of things like as it as a developer you would want to have
[TS]
01:18:29
◼
►
that access but apples privacy focus might prevent you from from having that
[TS]
01:18:35
◼
►
excess so right and I'm thinking about you know like something like I don't
[TS]
01:18:40
◼
►
know like like if a conference has like a conference app that the location thing
[TS]
01:18:45
◼
►
could help but on the other hand that also seems like the sort of thing where
[TS]
01:18:49
◼
►
where you shouldn't have to pay it all because the search terms should
[TS]
01:18:51
◼
►
absolutely know if you type in recoat recoat conference that recode app if you
[TS]
01:18:58
◼
►
guys had a nap i don't know if you did but if you did it on why in the world
[TS]
01:19:01
◼
►
would it not be the number one result anyway
[TS]
01:19:03
◼
►
yeah i think we had a web app this time that that actually was very nice so
[TS]
01:19:08
◼
►
we're actually surprisingly nice like for a web app yeah i think i mean it it
[TS]
01:19:15
◼
►
so kind of zooming out a bit i think it's interesting that they went for the
[TS]
01:19:21
◼
►
strategy of announcing these things first
[TS]
01:19:25
◼
►
my guess is that none of these would have made the key maybe the subscription
[TS]
01:19:32
◼
►
pricing may have made the morning keynote but probably not the add stuff I
[TS]
01:19:39
◼
►
think few times would because they could cover it quickly and i still think that
[TS]
01:19:43
◼
►
he had I still think they'll touch upon it i think though I think
[TS]
01:19:46
◼
►
I'll say as you as you probably heard last week you know we've made some
[TS]
01:19:49
◼
►
changes to the appstore it lets them
[TS]
01:19:52
◼
►
here's what I think they're gonna do you know that it's like the typical apple
[TS]
01:19:54
◼
►
keynote style where they'll introduce it and then at the end of the segment
[TS]
01:19:57
◼
►
they'll they'll review what it is we just you know here's what we're going to
[TS]
01:20:00
◼
►
tell you now we're gonna tell you now we're going to review they can skip all
[TS]
01:20:05
◼
►
but the review and just say as you've probably heard last week we've put new
[TS]
01:20:10
◼
►
systems and tools in place to let app get app reviews to fifty percent within
[TS]
01:20:14
◼
►
24 hours in ninety percent within 48 hours and then the crowd will go nuts in
[TS]
01:20:18
◼
►
this year we're adding subscription price is 200 lap categories and 200
[TS]
01:20:24
◼
►
price points for subscriptions and territory based pricing I i we didn't
[TS]
01:20:30
◼
►
mention that but that's and I've heard and I am I try not to be us-centric but
[TS]
01:20:37
◼
►
i can't help but be sometimes but i I've heard from a couple people that that
[TS]
01:20:41
◼
►
this territory based pricing for subscriptions could be huge and the fact
[TS]
01:20:45
◼
►
that it wasn't allowed before was really problematic that effectively the old way
[TS]
01:20:50
◼
►
was you'd set a price if you set in dollars that the price in China would
[TS]
01:20:54
◼
►
just be the conversion rate between you know
[TS]
01:20:57
◼
►
China's currency in US currency whereas now you could set a dramatically lower
[TS]
01:21:01
◼
►
price in a country like China and India where you know your us price was
[TS]
01:21:08
◼
►
completely out of reach of most people and apparently this is something that is
[TS]
01:21:13
◼
►
a huge deal and it could make you know subscription to even content based
[TS]
01:21:18
◼
►
services a lot of a lot more interesting
[TS]
01:21:22
◼
►
yeah I makes sense i mean if you imagine netflix has a smaller library in many
[TS]
01:21:26
◼
►
countries maybe would want charge a you know a locally whatever the local
[TS]
01:21:32
◼
►
equivalent to eight bucks a month is supposed to the direct conversion of
[TS]
01:21:36
◼
►
eight dollars a month
[TS]
01:21:38
◼
►
yeah yeah I you know I don't know how I could see the stuff being in the keynote
[TS]
01:21:41
◼
►
but i can see how if the keynote was deemed full that these were the things
[TS]
01:21:45
◼
►
that were let's just announced a week in advance like I could see it both ways
[TS]
01:21:50
◼
►
like if there was room i could see holding them for the keynote if there
[TS]
01:21:53
◼
►
wasn't a none of them are that blockbuster of a
[TS]
01:21:58
◼
►
the thing that matter the blockbuster that they'll have enough to go over with
[TS]
01:22:03
◼
►
the the arm-based mac OS to that was bloody something you told i mentioned
[TS]
01:22:12
◼
►
that is an example i mentioned something like like you know that apps break over
[TS]
01:22:17
◼
►
time like like powerpc apps don't run on Intel Max anymore and I something like
[TS]
01:22:22
◼
►
that could happen again in the future with Intel to arm and that was not one
[TS]
01:22:26
◼
►
of my koi little I know something is coming i have I don't know it i have not
[TS]
01:22:30
◼
►
heard one thing from one person that are based macs are real thing I just common
[TS]
01:22:35
◼
►
sense tells you though that it might it might be a thing because i think apple
[TS]
01:22:39
◼
►
has good reason to be unhappy with intel intel seems to be late with everything
[TS]
01:22:44
◼
►
from mobile chips to desktop chips Apple would surely like to have it under
[TS]
01:22:49
◼
►
control under its own control and the existence proof is there that that there
[TS]
01:22:53
◼
►
are benchmarks that show the ipad pro outperforming the the new macbook one
[TS]
01:22:58
◼
►
and it's at least roughly on par in terms of just pure cpu performance so
[TS]
01:23:04
◼
►
the possibility of arm-based max is real and when they did the Intel thing back
[TS]
01:23:10
◼
►
in $MONTH 2006 they announced it at WWDC not with hardware that you could go by
[TS]
01:23:17
◼
►
but they pronounce it at WTC so that developers could start thinking of you
[TS]
01:23:22
◼
►
know get the tools to recompile their apps to be you know fat binaries with
[TS]
01:23:26
◼
►
native arm and Intel code so if such a thing were to happen it it it wouldn't
[TS]
01:23:33
◼
►
be it would actually be there is precedent that they might announce it at
[TS]
01:23:37
◼
►
WWDC nine months before the machines actually ship so who knows
[TS]
01:23:43
◼
►
uh-huh alright huh i'm all for it
[TS]
01:23:46
◼
►
I think that'd be great I you know I do it I do too i don't know i think could
[TS]
01:23:50
◼
►
be i think it's got to happen eventually I don't know it might just be you know
[TS]
01:23:55
◼
►
34 years from now and it's like well maybe it just took a while for you know
[TS]
01:23:58
◼
►
maybe they really wanted those chips to be super fast before they do it but I
[TS]
01:24:03
◼
►
just think you know I just think it could happen eventually
[TS]
01:24:07
◼
►
I just think and it just seems like something that would like to have under
[TS]
01:24:09
◼
►
its own control
[TS]
01:24:10
◼
►
so we'll see I don't know what do you think of this this week's rumor about I
[TS]
01:24:17
◼
►
message for android it's in my notes so that's an interesting thing at a
[TS]
01:24:21
◼
►
meta-level because it came from Mac Daily News who is not really known for
[TS]
01:24:26
◼
►
breaking rumors i Mak daily news is sort of a mysterious website to me because I
[TS]
01:24:31
◼
►
don't know who
[TS]
01:24:32
◼
►
there's no byline on it but it's been around forever forever yeah I mean like
[TS]
01:24:37
◼
►
I longer than daring fireball i'm pretty sure but I don't know who runs it
[TS]
01:24:44
◼
►
it's a weird little site Apple to deliver I message to android at WWDC
[TS]
01:24:49
◼
►
this was yesterday
[TS]
01:24:51
◼
►
Apple will announce that I message encrypted text messaging is coming to
[TS]
01:24:55
◼
►
android users at WWDC next monday according to a source familiar with the
[TS]
01:25:00
◼
►
company's thinking this will make it possible for android and iOS users to
[TS]
01:25:04
◼
►
communicate securely as I message features and encryption blah blah the
[TS]
01:25:10
◼
►
source notes that plants are constantly in flux leading up to a bulky notes and
[TS]
01:25:13
◼
►
the time of the announcement could change but that the iMessage instant
[TS]
01:25:17
◼
►
messenger service would quote definitely be coming to android this year the other
[TS]
01:25:23
◼
►
thing he says is that because there's a separate rumor that apple is going to
[TS]
01:25:27
◼
►
allow person-to-person Apple pay payments via messages
[TS]
01:25:31
◼
►
that's that's been around for awhile and that's just common sense that Apple has
[TS]
01:25:35
◼
►
a payment service Apple has a secure messaging service
[TS]
01:25:39
◼
►
why wouldn't they let me send you money through I message I don't think I
[TS]
01:25:43
◼
►
question about that it is a great topic i have been what I definitely want to
[TS]
01:25:47
◼
►
talk about it with you that the payment thing though is what confuses me because
[TS]
01:25:52
◼
►
there I thought that so much of Apple pay was tied to the hardware in the
[TS]
01:25:57
◼
►
phones you know the secure Enclave well and to me the bigger question is the
[TS]
01:26:06
◼
►
fact that it's connected to the credit and debit card network which has a cost
[TS]
01:26:12
◼
►
to it so if you look at the free person a person payment systems they're mostly
[TS]
01:26:19
◼
►
go through bank transfers ACH thanks
[TS]
01:26:24
◼
►
transfers if you do want to use credit or debit you usually have to pay a lot
[TS]
01:26:29
◼
►
of things square cash is free but squares in the position to lose money to
[TS]
01:26:32
◼
►
get new users whereas like that's not really an apple right so they're eating
[TS]
01:26:38
◼
►
those transaction fees so you wouldn't just be able to you know I couldn't just
[TS]
01:26:43
◼
►
send you a hundred bucks and put it on my chase visa that would cost Apple you
[TS]
01:26:48
◼
►
know whatever like three or 3 bucks so they're not going to do that I don't
[TS]
01:26:54
◼
►
know I you know and one of my colleagues reported earlier the apple pays
[TS]
01:26:58
◼
►
interesting one of my colleagues reported earlier that they would also be
[TS]
01:27:01
◼
►
working on Apple pay for mobile web
[TS]
01:27:03
◼
►
I don't know how that would work with that be with their you know how that
[TS]
01:27:08
◼
►
launched and Howard safari access the secure Enclave you know going back to
[TS]
01:27:14
◼
►
the iMessage thing if I message is a marketing tool for selling iphones and I
[TS]
01:27:20
◼
►
think that's how you may be described in a in a previous show it doesn't make
[TS]
01:27:25
◼
►
sense to launch it on Android but if I message is suddenly a platform for
[TS]
01:27:31
◼
►
payments for potentially bots for all sorts of stuff then yeah let's get that
[TS]
01:27:37
◼
►
on as many devices as possible so and you know maybe even get a few of those
[TS]
01:27:42
◼
►
android users much like Apple music going all this these apple services are
[TS]
01:27:47
◼
►
kinda cool maybe I should just get an iphone and log right in so I I belong
[TS]
01:27:53
◼
►
when curious as to when there would be some sort of I message platform the way
[TS]
01:27:59
◼
►
that facebook Messenger is opening up the way slack is and you can kind of see
[TS]
01:28:04
◼
►
I believe Apple itself uses I message through some sort of server because when
[TS]
01:28:09
◼
►
you buy a if you use if you buy an Apple product through their apples to the
[TS]
01:28:17
◼
►
apple store online and then pick it up in a store they send you and I message
[TS]
01:28:21
◼
►
saying that it's ready for pickup so and i don't think that someone sitting at a
[TS]
01:28:26
◼
►
mac and iphone typing that it so Apple obviously has a back-end to send
[TS]
01:28:31
◼
►
iMessages through some sort of server q so the question is how
[TS]
01:28:37
◼
►
riches that stn are those API is that the kind of thing that they would ever
[TS]
01:28:41
◼
►
open up to third parties the way that again facebook Messenger align all these
[TS]
01:28:47
◼
►
other services are becoming wechat could be coming platforms for BOTS and 44
[TS]
01:28:53
◼
►
other person machine communication
[TS]
01:28:56
◼
►
I don't know where thats its fri message but I think it could be really
[TS]
01:29:00
◼
►
interesting and I know there's a lot of this broke yesterday and most people
[TS]
01:29:07
◼
►
asking me what I thought were very skeptical of why would that you know
[TS]
01:29:10
◼
►
this seems completely opposite of apple and you know maybe I message even was
[TS]
01:29:17
◼
►
this all previously was a premium messaging service you know just one of
[TS]
01:29:22
◼
►
the nice things you get as an iphone and mac user is you get this nice messaging
[TS]
01:29:27
◼
►
service that's end and secure
[TS]
01:29:30
◼
►
maybe they're looking past that now and as you mentioned before to quarterly
[TS]
01:29:36
◼
►
conference calls in a row a main talking point from Apple was that they are a
[TS]
01:29:40
◼
►
quote-unquote there now you know one aspect of the company that's worth
[TS]
01:29:43
◼
►
talking about is that they are services company and a messaging service would
[TS]
01:29:47
◼
►
play exactly into that and bringing it to android would be a way to emphasize
[TS]
01:29:52
◼
►
that i keep thinking when I see like the monthly active users are daily active
[TS]
01:29:57
◼
►
users for messaging apps like whatsapp and what is something that we chat and
[TS]
01:30:02
◼
►
some of these other ones that I message has to be up there in the same ballpark
[TS]
01:30:09
◼
►
in terms of active users on a daily basis it has to be that if they spot
[TS]
01:30:13
◼
►
somehow if it made sense in any way to spin I message off as an independent
[TS]
01:30:17
◼
►
company it would be one of the biggest messaging services in the world and it
[TS]
01:30:22
◼
►
would have just by the fact that the demographics of apples customers are
[TS]
01:30:28
◼
►
that there tend to be for lack of a better word richer there you know it's
[TS]
01:30:35
◼
►
it's a it's a it's not just the number of users but the amount of money that
[TS]
01:30:39
◼
►
they have to spend is is significant that that would be a valuable company
[TS]
01:30:43
◼
►
yet so many times when i see i just noticed it last week with merrymakers
[TS]
01:30:48
◼
►
that trends thing and she talked about the top messaging services in the world
[TS]
01:30:51
◼
►
and I message wasn't listed it you know are perhaps I'm colored by being mostly
[TS]
01:30:57
◼
►
Apple focused in and what I write about but i really do think that my message
[TS]
01:31:01
◼
►
deserves to be treated in in that caliber even though it is iOS and mac
[TS]
01:31:06
◼
►
only I think bringing it to android would open a lot of people's eyes to I
[TS]
01:31:12
◼
►
message is value as an independent service
[TS]
01:31:17
◼
►
yeah by the way credit where due I'm now hearing those words and Ben Thompson's
[TS]
01:31:20
◼
►
voice the iMessage as a iphone marketing tool so i think that was Ben who said
[TS]
01:31:26
◼
►
that on your show a few weeks yeah maybe I mean I'm here in Wisconsin tones so
[TS]
01:31:31
◼
►
how could they make any money at all on this you know like what would be the
[TS]
01:31:35
◼
►
sense of bringing it like bringing Apple music to android makes sense because the
[TS]
01:31:39
◼
►
however many android users are using it are paying for it so does make sense to
[TS]
01:31:45
◼
►
try what sense would it make to bring I message to Android as it stands today
[TS]
01:31:52
◼
►
well i don't think any right because it would just be that they they would just
[TS]
01:31:56
◼
►
be losing money on whatever it costs to develop the app which is probably minor
[TS]
01:32:00
◼
►
but they be losing on the you know the the ongoing cost of supporting all those
[TS]
01:32:06
◼
►
additional messages right all the bandwidth of photos and videos and and
[TS]
01:32:11
◼
►
I'll that I think from when any q's on the show a couple months ago I think
[TS]
01:32:14
◼
►
that that peak that I message handles 200,000 messages per second which is
[TS]
01:32:20
◼
►
really impressive
[TS]
01:32:21
◼
►
I mean it's you know i know that you know blah blah blah Apple get services
[TS]
01:32:24
◼
►
wrong I feel like it's like the it always see are the ones they get wrong
[TS]
01:32:28
◼
►
in the fact that I message does tremendous volume and does it really
[TS]
01:32:33
◼
►
well in my experience as a heavy I messages are better and better all the
[TS]
01:32:36
◼
►
time in terms of like not getting like duplicate notifications on different
[TS]
01:32:40
◼
►
machines and stuff like that it you know there has to be some other way that
[TS]
01:32:46
◼
►
they're going to monetize it from android users and whether that payments
[TS]
01:32:49
◼
►
or whether that's like pots you know from other you know like so that other
[TS]
01:32:53
◼
►
stores could do the same thing that the apple store does but there has to be
[TS]
01:32:57
◼
►
something like that
[TS]
01:32:59
◼
►
so I wouldn't be surprised if that rumor is true at all
[TS]
01:33:03
◼
►
yeah I think it'd be I think that could be really interesting
[TS]
01:33:07
◼
►
I you know but you also couldn't argue that that would also be the first ticket
[TS]
01:33:13
◼
►
for a lot of people to to get rid of their iphone and go to android maybe
[TS]
01:33:17
◼
►
probably not millions of people but there's price some folks out there who
[TS]
01:33:21
◼
►
would find switching to android easier if I message were there
[TS]
01:33:27
◼
►
yeah it really is a good network effect in a good lock in
[TS]
01:33:30
◼
►
but if the idea is to build a you know a really robust messaging platform out of
[TS]
01:33:38
◼
►
it that's for other it for BOTS and other services then why wouldn't you
[TS]
01:33:43
◼
►
want to access and I wonder if like some markets like India which apple is now
[TS]
01:33:50
◼
►
brought up several times as a key growth area and Tim Cook spent time there
[TS]
01:33:55
◼
►
earlier this year you know I wonder if that's the kind of thing where it's like
[TS]
01:33:58
◼
►
well first get I message on your android phone see how cool it is and then you
[TS]
01:34:03
◼
►
know and then by a a refurbished iphone at your first opportunity but I don't
[TS]
01:34:09
◼
►
know I I i think that I message as lock-in is more effective than I message
[TS]
01:34:17
◼
►
as a reason to get an iphone in the first place and you I've heard stories
[TS]
01:34:20
◼
►
about like you know like teenagers who it's it's you know it's like totally
[TS]
01:34:26
◼
►
uncool to be getting green messages from somebody and you know and there's memes
[TS]
01:34:32
◼
►
that are out there you know where people like on Instagram you know treat
[TS]
01:34:36
◼
►
screenshots of gross a green message but I can't see how that really perfect you
[TS]
01:34:43
◼
►
know works for anything other than teenagers right i mean who else would be
[TS]
01:34:46
◼
►
dead and i noticed when i get a green message from somebody and I think how
[TS]
01:34:51
◼
►
that might you know that surprising that you know that's I would have expected so
[TS]
01:34:54
◼
►
and so's you know to have an android phone but i don't really i don't i don't
[TS]
01:35:01
◼
►
think lesser of them right
[TS]
01:35:03
◼
►
it's you know silence you know what I do I'd I . I did I just think they have bad
[TS]
01:35:09
◼
►
I don't think of them as a bad person
[TS]
01:35:11
◼
►
and I don't think they should you know they should therefore feel bad and go
[TS]
01:35:14
◼
►
buy an iphone i just think about there's somebody that doesn't have you know
[TS]
01:35:17
◼
►
doesn't have the good taste to buy an iphone yeah I I was lying when I said I
[TS]
01:35:22
◼
►
don't think less of them but I ok one what I my google reporter Mark bergen I
[TS]
01:35:29
◼
►
excuse that he has a an android phone
[TS]
01:35:32
◼
►
oh yeah yeah it's too yeah fact I prefer him to yeah I know Mark we rode in the
[TS]
01:35:37
◼
►
back of a self-driving Mercedes together
[TS]
01:35:40
◼
►
really yeah that's cool yeah I'm nice and I talked about a couple episodes ago
[TS]
01:35:47
◼
►
but with a couple months ago you're at the Mercedes self-driving outfit that
[TS]
01:35:51
◼
►
out there in the valley and mark and I were the two guys who got picked to go
[TS]
01:35:54
◼
►
together else we could have been killed together as well yeah I yikes
[TS]
01:36:00
◼
►
yeah if you were followed if your google reporting i have an android phone but
[TS]
01:36:04
◼
►
anyway I don't think they sell many phones with it but I think once you have
[TS]
01:36:06
◼
►
a phone and you're used to using I message it's definitely you know if you
[TS]
01:36:10
◼
►
if you're like hey you know maybe one of these android you know maybe there's
[TS]
01:36:13
◼
►
some stuff in android that's appealing to me like not having your iMessage
[TS]
01:36:17
◼
►
anymore it seems like maybe I shouldn't switch but so it would be magnanimous
[TS]
01:36:21
◼
►
for Apple to offer it on Android as in terms of like we you know we don't want
[TS]
01:36:27
◼
►
to use this as a as a lock-in you know we're we're confident that people will
[TS]
01:36:31
◼
►
stick with iphone you know for other reasons and and you know if you do want
[TS]
01:36:34
◼
►
to leave take your message ID you know with you i also really do believe that
[TS]
01:36:41
◼
►
the hassles that and I think they fix some of these problems but there were
[TS]
01:36:44
◼
►
problems that that people had maybe still have to some extent where once
[TS]
01:36:48
◼
►
your phone number gets associated as an iMessage phone number if you do switch
[TS]
01:36:52
◼
►
to android and just pop your sim into an android phone you don't get text
[TS]
01:36:56
◼
►
messages from people right forget those people yeah it's like you have to
[TS]
01:37:02
◼
►
remember before you switch to disassociate your phone number from your
[TS]
01:37:07
◼
►
Apple ID and then switch and that even there were people who even did it the
[TS]
01:37:12
◼
►
right way and it still got lost and they don't they don't get text messages from
[TS]
01:37:15
◼
►
iphone users because Apple keeps trying to send them as I messages
[TS]
01:37:19
◼
►
and you know it's a pain yes so I think now you can after the fact going and
[TS]
01:37:25
◼
►
remove and I message device from the server some yeah I think that's the
[TS]
01:37:31
◼
►
solution that they can't they've come up with a way to do that they've given it
[TS]
01:37:35
◼
►
delivered some kind of interface to allow it but that wasn't there before
[TS]
01:37:38
◼
►
here's a question I have though about it I message on android is part of the
[TS]
01:37:43
◼
►
appeal to me a huge part of the appeal on iphone is that I don't have a
[TS]
01:37:47
◼
►
separate app for SMS that it just it's just one happen i don't have to worry
[TS]
01:37:51
◼
►
about it
[TS]
01:37:53
◼
►
yeah and-and-and similarly I wonder how that new alo app is going to work on
[TS]
01:37:59
◼
►
Android where it's not the i believe it's not the default texting app but
[TS]
01:38:04
◼
►
don't know the new app yeah I wonder if you'll be able to somehow selected as it
[TS]
01:38:11
◼
►
is the main texting app at some point i would say that were maybe we're the
[TS]
01:38:17
◼
►
minority I mean a lot of people are already using facebook Messenger and
[TS]
01:38:21
◼
►
whatsapp and we chat is their primary texting app mentally so maybe this is
[TS]
01:38:27
◼
►
not a it's big of an issue for them that i use mostly I message i do two or
[TS]
01:38:33
◼
►
twitter d.m i guess but it's a lot of times i sent Twitter dm's and it's like
[TS]
01:38:38
◼
►
if it's an ongoing threat i'm like why the hell am I will be not doing this on
[TS]
01:38:41
◼
►
my message to get better
[TS]
01:38:43
◼
►
whoo yeah or i won't see it for two days because i'm running twitter for mac in
[TS]
01:38:48
◼
►
it somehow swallows the the notification or whatever but so I don't know as my
[TS]
01:38:56
◼
►
verdict on my message for android is maybe yeah I could see it going either
[TS]
01:39:00
◼
►
way and the biggest reason i'll repeat is simply the way that Apple's been
[TS]
01:39:07
◼
►
saying we're services company where services company that would be putting
[TS]
01:39:11
◼
►
their muscle where their mouth is right
[TS]
01:39:16
◼
►
I wonder what it's like to be on the Android team at apple and if it's
[TS]
01:39:20
◼
►
anything like what being on the Mac team at Microsoft was ten years ago I do I
[TS]
01:39:25
◼
►
wonder I don't know are like the people who wrote or I guess continue to write
[TS]
01:39:29
◼
►
itunes for windows
[TS]
01:39:31
◼
►
maybe they're exiled could be an even a another office somewhere it is worth
[TS]
01:39:39
◼
►
noting though that Apple music for android
[TS]
01:39:41
◼
►
i mean i-i don't have that I've tried it I five installed it on the Android a
[TS]
01:39:47
◼
►
burner phone i have here but I it is to my eyes a much more natural android
[TS]
01:39:57
◼
►
style app in terms of you I than any you know than any of googles apps are for
[TS]
01:40:02
◼
►
iOS like Google uses their material design language which is effectively the
[TS]
01:40:07
◼
►
Android design language on all of their iOS apps but Apple music for iOS or
[TS]
01:40:13
◼
►
Android looks like an android app it's got the android style share button the
[TS]
01:40:17
◼
►
android . and stuff like that whereas itunes famously was not a very windows
[TS]
01:40:26
◼
►
like app at all and yet our safari yeah I believe it even had brushed metal at
[TS]
01:40:33
◼
►
launch perhaps yeah i think it did and I used safari used the mac they it's like
[TS]
01:40:40
◼
►
they built like a little mini version of coco into the app and yeah use that the
[TS]
01:40:44
◼
►
max style anti-aliasing which you can get into an argument about which one is
[TS]
01:40:49
◼
►
a better anti-aliasing algorithm right Apple's was thicker and fuzzier and
[TS]
01:40:55
◼
►
Microsoft was more a little bit more like pixel perfect but thinner but the
[TS]
01:41:02
◼
►
bottom line is that you just you just stick out it's a good unit you're not
[TS]
01:41:05
◼
►
the platform host so you should you know when in Rome be like the Romans went on
[TS]
01:41:09
◼
►
Windows render text like Windows it it's a lot like putting on a stranger's pair
[TS]
01:41:14
◼
►
of glasses but any time I saw the microsoft anti-aliasing it i just
[TS]
01:41:19
◼
►
couldn't even read it like it was
[TS]
01:41:21
◼
►
that's a good way to put it right pretty words the cocoa appleone just felt so so
[TS]
01:41:28
◼
►
much more right real print him I i should mention that by the time so far
[TS]
01:41:33
◼
►
to pop the plug was pulled on safari for windows they had actually fixed a lot of
[TS]
01:41:37
◼
►
that that by the time the plug was pulled they were using the windows text
[TS]
01:41:42
◼
►
rendering I think they do weren't using
[TS]
01:41:44
◼
►
blackbrush metal i think that you know looked a lot more like a Windows app but
[TS]
01:41:49
◼
►
it was too late
[TS]
01:41:50
◼
►
it was like and I never had a marketing money behind it so we're going to just
[TS]
01:41:55
◼
►
you know so I i should mention that for anybody who actually did the hard work
[TS]
01:41:59
◼
►
at Apple if they're listening that you know I recognize that by the end of
[TS]
01:42:02
◼
►
safari for Windows you did fix some of those but anyway speaking of google apps
[TS]
01:42:07
◼
►
did you see the the google motion stills app for iphone yeah you know I
[TS]
01:42:13
◼
►
downloaded it and it didn't work
[TS]
01:42:17
◼
►
it's really uh I must have some weird edge case where it just doesn't like my
[TS]
01:42:22
◼
►
photo library or my phone or something it just would it would show the one of
[TS]
01:42:29
◼
►
the live photos for a split second and then I would scroll and it would just be
[TS]
01:42:33
◼
►
all blank so i deleted it i maybe I should try it again
[TS]
01:42:37
◼
►
you know maybe it's me guess let me guess it's not featured in the app store
[TS]
01:42:40
◼
►
nope not featured in the app store despite being a very cool app and I
[TS]
01:42:45
◼
►
wonder why that is
[TS]
01:42:48
◼
►
hmm i don't know you know one of the things that is different in the app
[TS]
01:42:52
◼
►
store under Schiller recently is that they changed the featured apps on almost
[TS]
01:42:56
◼
►
a daily basis whereas it used to be like a weekly thing like every Tuesday they'd
[TS]
01:43:01
◼
►
roll out a new set of featured apps
[TS]
01:43:03
◼
►
yeah there's a lot more emotion in that regard to ya
[TS]
01:43:09
◼
►
interesting yeah i think other people are getting bugs too so maybe i'll wait
[TS]
01:43:15
◼
►
for 1.1 here I'm every every downloaded it and check access my photos
[TS]
01:43:25
◼
►
yeah and I like it'll do the first two and then it's then i'm done so i don't
[TS]
01:43:30
◼
►
know there's some weird bug you fix it someday
[TS]
01:43:33
◼
►
it's sounds cool though I mean I said yeah I did shoot a bunch of live photos
[TS]
01:43:38
◼
►
at the beginning of having the 6s plus and I haven't recently but if there was
[TS]
01:43:44
◼
►
something cool to do with them i probably would again I should live
[TS]
01:43:47
◼
►
photos by default
[TS]
01:43:49
◼
►
just because I've got 225 phone and it's nowhere near fold up so why not
[TS]
01:43:54
◼
►
yeah cool
[TS]
01:43:56
◼
►
yeah III and I turned it off for the storage reasons but I don't ever do
[TS]
01:44:02
◼
►
anything with them though as a live photo because there's they're so hard to
[TS]
01:44:06
◼
►
share i mean it is it's a curious thing so did the googles if anybody doesn't
[TS]
01:44:10
◼
►
have it at Google motion stills it takes your live photos and lets you share them
[TS]
01:44:19
◼
►
either as a video or as an animated gif which puts them into two formats that
[TS]
01:44:26
◼
►
you can actually share on like a social network as opposed to the propriety in a
[TS]
01:44:31
◼
►
nice a proprietary there's nothing that that a technical level is proprietary in
[TS]
01:44:37
◼
►
the apples that the way that it stores live photos on disk it's jpg and then
[TS]
01:44:44
◼
►
like and it at sidecar mov file like a h.264 video with that the corresponding
[TS]
01:44:52
◼
►
video but the the way that software would know how to play a live video is
[TS]
01:44:57
◼
►
you know you'd have to spend you have to write right you have to specifically
[TS]
01:45:01
◼
►
backwards engineer the way Apple is doing that and so things like social
[TS]
01:45:05
◼
►
networks like Facebook and Twitter and Instagram don't let you just natively
[TS]
01:45:09
◼
►
post live photos in a way that if you just post a gift to Twitter everybody
[TS]
01:45:14
◼
►
sees the animated gif so motion stills makes that possible
[TS]
01:45:19
◼
►
pick an animated are a live photo from your library turn it into a gift and
[TS]
01:45:26
◼
►
share or save it back to your camera roll to share
[TS]
01:45:28
◼
►
there you go done but the second thing that it does which is really really you
[TS]
01:45:34
◼
►
know what levels it up is that they use their super powerful image stabilization
[TS]
01:45:41
◼
►
stuff that google has to take out the shakiness of the live photos and the
[TS]
01:45:47
◼
►
before-and-afters on some of this is just amazing like it just you don't have
[TS]
01:45:53
◼
►
to do any work it just identifies ok this is the subject of the photo it's
[TS]
01:45:57
◼
►
this person the rest of this is all background so will stabilize the
[TS]
01:46:01
◼
►
background for the entire animation and let the just let the subject move around
[TS]
01:46:06
◼
►
and some of the before-and-afters on this or just absolutely mind-blowing but
[TS]
01:46:14
◼
►
yeah that's it's kind of cool all the stuff Google's been doing with images
[TS]
01:46:18
◼
►
well and I think this is pretty cool sign of sort of it because one of the
[TS]
01:46:23
◼
►
things that I i mocked a little better took gentle fun poking at is that one
[TS]
01:46:27
◼
►
google announced this the comments are just filled with android users upset
[TS]
01:46:31
◼
►
that this is a Mac iOS only app instead yeah android app and then people say
[TS]
01:46:37
◼
►
well android doesn't have live photos and somebody said that there's like one
[TS]
01:46:40
◼
►
HTC phone that introduced the same feature under a different name a year
[TS]
01:46:44
◼
►
ago so you need an eager to android does happen if you have this one phone out of
[TS]
01:46:50
◼
►
the 8820 7 android phones on the market it's just kinda cool that they be will
[TS]
01:46:56
◼
►
you know that google is willing to make like a cool little iOS app that's really
[TS]
01:46:59
◼
►
only applicable to iOS users just to solve a problem that now that you see it
[TS]
01:47:05
◼
►
you kind of think like why didn't apple solve this themselves you know why
[TS]
01:47:09
◼
►
didn't apple seed that you know these live photos if if they're cool that
[TS]
01:47:13
◼
►
people are going to want to share them on social networks so why can't they put
[TS]
01:47:16
◼
►
it into video or gif file
[TS]
01:47:18
◼
►
yeah and I mean maybe they will it next week but who knows but it really speaks
[TS]
01:47:25
◼
►
of google being aware of what their business model is which is you know
[TS]
01:47:28
◼
►
reaching all people on the planet with their services and getting them to share
[TS]
01:47:33
◼
►
more stuff with google I gotta take a break for another sponsor but before I
[TS]
01:47:37
◼
►
do I want to I want to just insert like a parenthetical there to rewind about
[TS]
01:47:41
◼
►
half an hour to where we were talking about subscriptions
[TS]
01:47:44
◼
►
do you know how to manage your subscriptions your iTunes Store
[TS]
01:47:48
◼
►
subscriptions kind of I think you going to itunes on a mac at least that's how
[TS]
01:47:57
◼
►
i've done it maybe and so I'm aware I'm there I'm aware of two ways you can go
[TS]
01:48:05
◼
►
to itunes on your mac and go to the account menu and then you go to view my
[TS]
01:48:10
◼
►
account and then you scroll down and click another thing and then you can see
[TS]
01:48:14
◼
►
your subscriptions in there there
[TS]
01:48:15
◼
►
kind of hidden and then on iOS you can do it on iOS too and it's even more
[TS]
01:48:19
◼
►
hidden there where you go to settings so far so good you would expect it to be
[TS]
01:48:26
◼
►
itunes and app stores and then from there it doesn't look like there's
[TS]
01:48:31
◼
►
anything with subscriptions but you have to do is tap on it just as Apple ID and
[TS]
01:48:35
◼
►
there's my apple ID you tap on your Apple ID and then you get a mitt a
[TS]
01:48:39
◼
►
dialogue that says view Apple ID sign out i forgot or cancel
[TS]
01:48:44
◼
►
you have to save you Apple ID then you have to type your password and then if
[TS]
01:48:49
◼
►
you scroll down there's a thing that says subscriptions and a list all your
[TS]
01:48:52
◼
►
subscriptions
[TS]
01:48:53
◼
►
that's good and you can do things like canceling their but I feel like that's
[TS]
01:48:57
◼
►
hidden enough and it's good that they're all listed in a row and that there is
[TS]
01:49:00
◼
►
there are at least you know in itunes on the mac and iOS there's a way to get see
[TS]
01:49:05
◼
►
here's everything I subscribe to through itunes but that has to be if they're
[TS]
01:49:09
◼
►
going to make subscriptions more of a thing that has to be easier to find
[TS]
01:49:14
◼
►
yeah we're kind of me because I honestly think it's not just like hey you're
[TS]
01:49:19
◼
►
doing the right thing by the user by making it easier to find
[TS]
01:49:22
◼
►
I honestly think that making it easier to find will instill confidence in users
[TS]
01:49:27
◼
►
that i'm not going to get in over my head
[TS]
01:49:31
◼
►
subscribing to too many apps like in the case that more apps start using
[TS]
01:49:36
◼
►
subscription pricing now that they're allowed to i think if users feel typical
[TS]
01:49:42
◼
►
people just feel like I don't even remember how many apps I'm subscribe to
[TS]
01:49:45
◼
►
its going to make them a lot let its gonna make them naturally and just
[TS]
01:49:49
◼
►
comment it's just common sense that they'd be resistant to signing up for
[TS]
01:49:52
◼
►
another one just wanted to throw that out there that that feature does exist
[TS]
01:49:59
◼
►
but I think I've just asked a couple people here and they're like do you know
[TS]
01:50:02
◼
►
how to do it most people don't know how to do it because it's hidden enough both
[TS]
01:50:05
◼
►
on the mac and especially on on itunes our iOS alright let me take one more
[TS]
01:50:11
◼
►
thank our third and final sponsor this is our good friends at wealthfront well
[TS]
01:50:16
◼
►
front is an automated investment service with over three billion dollars in
[TS]
01:50:20
◼
►
client assets under management they manage diversified continually rebalance
[TS]
01:50:24
◼
►
portfolio of index funds
[TS]
01:50:27
◼
►
on behalf of their clients in a low-cost and tax efficient manner they charge
[TS]
01:50:34
◼
►
very low fees and they take every strategy that can to minimize your taxes
[TS]
01:50:39
◼
►
in plain English they make it easier for anyone to get access to a sophisticated
[TS]
01:50:43
◼
►
diversified long-term investment portfolio the idea here's this is where
[TS]
01:50:48
◼
►
you put long-term savings they do not have high fees and they do not have the
[TS]
01:50:53
◼
►
very high account minimums of traditional wealth managers historically
[TS]
01:50:56
◼
►
you need to invest at least a million bucks to get the attention of a quality
[TS]
01:51:00
◼
►
financial advisor or wealth management professional and then you have to paint
[TS]
01:51:04
◼
►
these one percent per year and management fees wealthfront charges no
[TS]
01:51:08
◼
►
Trading Commission's and is completely free for accounts under ten thousand
[TS]
01:51:12
◼
►
dollars and I think the previous the deal but it's still the case is its
[TS]
01:51:16
◼
►
$15,000 if you go through the code that i have for you which is wealthfront calm
[TS]
01:51:23
◼
►
/ the talk show so you go through their you get up to 15,000 without fees and
[TS]
01:51:32
◼
►
then once you go over that over 10,000 bucks if you don't use the code over
[TS]
01:51:36
◼
►
fifteen thousand dollars if you do use the code they charge an advisory feat of
[TS]
01:51:40
◼
►
only 0.25 per cent per year and that's only on the amount above that that
[TS]
01:51:45
◼
►
minimum so if you have a hundred-thousand-dollar account and you
[TS]
01:51:49
◼
►
can also get a bunch of you can you get five thousand dollars more in Headroom
[TS]
01:51:53
◼
►
for referring friends so if you have a hundred thousand dollars in your account
[TS]
01:51:57
◼
►
and you have referred six friends to wealthfront your first forty thousand
[TS]
01:52:01
◼
►
dollars is a free and you only pay $PERCENT management fee of a hundred and
[TS]
01:52:05
◼
►
fifty bucks per year on the remaining sixty thousand dollars so that in that
[TS]
01:52:10
◼
►
case if you preferred a few people it's only 0.1 5% to get a great deal go there
[TS]
01:52:17
◼
►
their website can tell you so much more about wil how they invest the strategies
[TS]
01:52:21
◼
►
that use the algorithms they use the way that that they can optimize your tax
[TS]
01:52:26
◼
►
bill and stuff like that then I can because I am NOT investment expert
[TS]
01:52:30
◼
►
that's why you might want to sign up for a service like wealthfront so go there
[TS]
01:52:34
◼
►
go to wealthfront dot-com / the talk show
[TS]
01:52:39
◼
►
and check them out it really really seems like a terrific way to invest your
[TS]
01:52:42
◼
►
money for the long term
[TS]
01:52:44
◼
►
I what else you have to talk about what we can talk about what we expect from
[TS]
01:52:47
◼
►
WWDC yeah what are you what's your big what do you think is going to be the
[TS]
01:52:52
◼
►
first thing about iOS 10 they talk about I tentpole number one I don't know I
[TS]
01:53:00
◼
►
think that AI think number why I think that they've done a heck of a job
[TS]
01:53:03
◼
►
keeping stuff under wraps
[TS]
01:53:05
◼
►
yeah which is kind of new almost because there were a few years were a lot of the
[TS]
01:53:10
◼
►
big stuff was out by now
[TS]
01:53:12
◼
►
yea even software and i've seen i mentioned that you know it on Twitter
[TS]
01:53:15
◼
►
the other day and a couple people said well maybe that's cuz mark Gurman is
[TS]
01:53:18
◼
►
between jobs and that's possible but I with well but he was on the j and farhad
[TS]
01:53:25
◼
►
podcast you have the other week with Jay arrow and who's now at CNBC CNBC and
[TS]
01:53:34
◼
►
Farhad Manjoo of the new york times I know the day when it was first announced
[TS]
01:53:38
◼
►
that that mark was leaving 9to5 mac and it was unsaid where he was going I saw a
[TS]
01:53:44
◼
►
whole bunch of people speculate that it was CNBC because it was blah blah blah
[TS]
01:53:47
◼
►
he wants to be on TV and I choked I knew that was going to bloomberg so I just
[TS]
01:53:52
◼
►
coyly guess I think people are forgetting people guessing see ya here
[TS]
01:53:56
◼
►
forget forgetting that Bloomberg as a TV channel 2i but anyway he was on your
[TS]
01:54:02
◼
►
show and he talked a couple of things I didn't seem like he was holding back it
[TS]
01:54:06
◼
►
just doesn't seem like eat he knows much either but maybe he didn't dig as much
[TS]
01:54:09
◼
►
as you would I don't know it's possible but we don't know the government said
[TS]
01:54:14
◼
►
this I've heard this to that there is some sort of visual refresh to to iOS 10
[TS]
01:54:20
◼
►
not like like radical one like when we went from iOS 6 to iOS 7 but maybe more
[TS]
01:54:25
◼
►
like when we went from Tiger to whatever 10.5 was called you know Nate the one
[TS]
01:54:30
◼
►
where they got rid of the stripes and got rid of the brush metal and said
[TS]
01:54:34
◼
►
here's the unified window is what all windows look like that sort of level of
[TS]
01:54:38
◼
►
refresh so maybe the glass panels look different or something like that
[TS]
01:54:43
◼
►
yeah and I haven't heard any details about it except i think it might be a
[TS]
01:54:47
◼
►
little bit
[TS]
01:54:48
◼
►
less stark like so not so much everything is either white or dark but
[TS]
01:54:52
◼
►
maybe there's some more it just broader swath of color and it seems like
[TS]
01:54:57
◼
►
government has heard the same thing so that's that's one does that Brett
[TS]
01:55:02
◼
►
perhaps reflect new hardware color I don't care so i think it's more like
[TS]
01:55:06
◼
►
just a refinement
[TS]
01:55:08
◼
►
yeah you know that they with ios7 they I think they it's safe to say that they
[TS]
01:55:14
◼
►
really went and just you
[TS]
01:55:15
◼
►
pixel to pixel just shook the whole lecture sketch they really went back to
[TS]
01:55:19
◼
►
nothing and redrew the OS and I think that it's just a refinement of that like
[TS]
01:55:25
◼
►
lets you know this is a little too stark I think we can get a little put a little
[TS]
01:55:29
◼
►
bit more pizzazz into the UI for lack of a better word
[TS]
01:55:34
◼
►
I don't know then that makes sense but I've all i heard was just that all I've
[TS]
01:55:39
◼
►
all the only thing I can base this on is just the word that there it's the UI has
[TS]
01:55:43
◼
►
been refreshed I don't know do you think that multi multi user mode will be
[TS]
01:55:49
◼
►
introduced broadly into iOS i think i think for ipad i think i got a great . i
[TS]
01:55:54
◼
►
didn't have that written down
[TS]
01:55:56
◼
►
I mean that's still the one of the biggest weaknesses of the ipad is that
[TS]
01:56:01
◼
►
if it's designed to sit on the coffee table that it's still mostly my device
[TS]
01:56:06
◼
►
which is problematic
[TS]
01:56:08
◼
►
yeah and it makes it doesn't make sense that why you know why not have one
[TS]
01:56:12
◼
►
that's there and that you know your significant other or your kid can put
[TS]
01:56:17
◼
►
their finger on it and when they put their finger on it it unlocks with their
[TS]
01:56:22
◼
►
oh great so now if I only have an eight gig ipad instead of difficulty
[TS]
01:56:29
◼
►
yeah i mean i think that would be to me that's been a no-brainer since the
[TS]
01:56:33
◼
►
beginning is you know and especially since mac OS has supported that since
[TS]
01:56:38
◼
►
the beginning of us 10 so I i think it's a little different with the mac because
[TS]
01:56:46
◼
►
the max you know it's different sure and i started Mac os10 started as a
[TS]
01:56:50
◼
►
multi-user thing but yeah you know but you know like you said it's a solved
[TS]
01:56:54
◼
►
problem i mean--and and the solution would have to be a little bit different
[TS]
01:56:58
◼
►
because the sandboxing and stuff like that and
[TS]
01:57:00
◼
►
whether all apps you know like right which Apple idea owns the apps for the
[TS]
01:57:06
◼
►
different profiles right and yeah so there's some quick yeah and I guess you
[TS]
01:57:10
◼
►
know Apple you know that the app store is actually one of the complicating
[TS]
01:57:13
◼
►
factors with that but you know solvable problem yeah and it also seems like
[TS]
01:57:20
◼
►
something that ought to be solved and since they've they've shown some stuff
[TS]
01:57:24
◼
►
in education you know where the there's these education
[TS]
01:57:27
◼
►
I don't know how it works exactly but there's ways for schools to have these
[TS]
01:57:31
◼
►
ipads where each student doesn't matter which ipad they use they can just log in
[TS]
01:57:35
◼
►
and and and use them
[TS]
01:57:37
◼
►
it seems like that that work is applicable to the consumer market do you
[TS]
01:57:42
◼
►
think we'll see iOS app streaming on google i don't think so i but then again
[TS]
01:57:52
◼
►
I did the google thing blew my mind
[TS]
01:57:55
◼
►
never you know that seem too good to be true so I don't know it but it doesn't
[TS]
01:58:01
◼
►
seem to me like iOS apps are as compartmentalised as android apps i
[TS]
01:58:06
◼
►
forget the technical term for what you called like the little actions within a
[TS]
01:58:11
◼
►
an app where you can just download the one little you know effectively just
[TS]
01:58:16
◼
►
like the sheet for sharing and I don't know that apple would do that I don't
[TS]
01:58:22
◼
►
know that Apple you know I think Apple like the idea that it's a deliberate
[TS]
01:58:27
◼
►
action on the user to get native code running on your iPhone
[TS]
01:58:31
◼
►
mhm I don't think Apple would I don't know that Apple Eve it's a neat
[TS]
01:58:35
◼
►
technical trick but I don't know that Apple wants to make it that easy that
[TS]
01:58:39
◼
►
you just tap URL and all of a sudden after it loads there's native native
[TS]
01:58:45
◼
►
code running on your machine
[TS]
01:58:46
◼
►
yeah I mean there's some of that with the what was it like the asset streaming
[TS]
01:58:51
◼
►
or something
[TS]
01:58:52
◼
►
yea big games or something like that yet
[TS]
01:58:55
◼
►
yeah i don't know i i'm trying to think like how technically they could put
[TS]
01:59:02
◼
►
apple pay into the to the web browser which is supposedly a thing and you know
[TS]
01:59:08
◼
►
that is there is is the website downloading a a one-page app that
[TS]
01:59:13
◼
►
does the payment i don't have no idea i don't know yeah I wouldn't be surprised
[TS]
01:59:18
◼
►
if we see payment information you know maybe web payments user-to-user payments
[TS]
01:59:26
◼
►
through my message
[TS]
01:59:27
◼
►
you know we mentioned that when we were talking about the android I met the
[TS]
01:59:30
◼
►
drummer I just had another one and in my head
[TS]
01:59:36
◼
►
forget it though what else are you thinking hmm i don't know i really
[TS]
01:59:42
◼
►
should spend more time thinking about the store stuff I it's hard because I
[TS]
01:59:49
◼
►
feel like you know they must have a lot I mean and yeah i mean that's actually
[TS]
01:59:53
◼
►
what chiller told me on the record was we have so much for the keynote already
[TS]
01:59:57
◼
►
that we wanted to get some of this out of we
[TS]
01:59:57
◼
►
that we wanted to get some of this out of we
[TS]
02:00:00
◼
►
can advance you know and and you know that the devil's advocate take on that
[TS]
02:00:03
◼
►
is that they knew that some of the stuff might be a little controversial like the
[TS]
02:00:07
◼
►
ads and search
[TS]
02:00:08
◼
►
I don't think subscription pricing is controversial but it's certainly
[TS]
02:00:10
◼
►
something to talk about and maybe they just don't want people talking about
[TS]
02:00:13
◼
►
that they want people talking about these other more feature oriented things
[TS]
02:00:17
◼
►
right so that I too but that stuff their money so that I'm sure they're gonna
[TS]
02:00:23
◼
►
talk about the serious stuff right
[TS]
02:00:25
◼
►
no thanks we had a sense that that's happening right and government said I've
[TS]
02:00:29
◼
►
had the question of well okay so there's gonna be an API for Syria but where
[TS]
02:00:33
◼
►
where does that go it you know and Germans thing was that it you know and
[TS]
02:00:38
◼
►
this makes sense it's the easiest way to I think to do it is that it would be
[TS]
02:00:42
◼
►
part of the ios app you know that you'd your your you know your app an app for
[TS]
02:00:48
◼
►
the iphone could have a component that is a serious tension like in the same
[TS]
02:00:53
◼
►
way that when you have a a third-party keyboard
[TS]
02:00:58
◼
►
how do you install third-party keyboard it's an app there's an app that it you
[TS]
02:01:02
◼
►
know has the extension well so there might be an easy answer to this which is
[TS]
02:01:07
◼
►
something that I thought of a while ago and and have now successfully failed
[TS]
02:01:12
◼
►
that reporting out but how does it work on the appletv how does netflix
[TS]
02:01:15
◼
►
integrate its library into serie because it has so how does that work
[TS]
02:01:22
◼
►
do we know how it works technically I think so far it's a partner my partner
[TS]
02:01:26
◼
►
basis but hot technically how does it work are the is there a database they're
[TS]
02:01:30
◼
►
exposing yeah much does their app have an extension into the apple tv's serie
[TS]
02:01:35
◼
►
you know if you deleted the netflix app but it not search
[TS]
02:01:41
◼
►
I don't think we're not search through series on netflix ya wouldn search
[TS]
02:01:45
◼
►
there's it must be or I don't know if if the extension is in the app or if it's
[TS]
02:01:49
◼
►
just that the extension is in the US but it knows if Netflix is installed don't
[TS]
02:01:53
◼
►
bother looking right so that might be a model of how it works on the phone but i
[TS]
02:01:58
◼
►
don't know i get the feeling I don't I in it i just have it's just a hunch I
[TS]
02:02:06
◼
►
don't know that the series stuff it either either the Syria extensions are
[TS]
02:02:13
◼
►
more robust than I'm able to imagine or or there's more Syrian news than just
[TS]
02:02:19
◼
►
the extensions like I just like in again this isn't like somebody told me you
[TS]
02:02:24
◼
►
know hey there's a whole bunch of serious stuff in the keynote nobody just
[TS]
02:02:27
◼
►
told me a damn thing about what's in the keynote but like my just spidey sense is
[TS]
02:02:32
◼
►
that it's series going to get a big chunk of it i just sort of 11 that's
[TS]
02:02:38
◼
►
where the industry is going right there's actually there's so much going
[TS]
02:02:41
◼
►
on industry-wide with these AI voice assistance and Apple really was the
[TS]
02:02:45
◼
►
first to bring it to the consumer market that they that i would like to think
[TS]
02:02:51
◼
►
they almost have to have had a lot of stuff that they've been working on for a
[TS]
02:02:54
◼
►
while and that they're gonna want to show now
[TS]
02:02:56
◼
►
yeah I think so
[TS]
02:03:00
◼
►
like I just think that there's there there too invested in it and i think
[TS]
02:03:05
◼
►
that they truly believe it I really do
[TS]
02:03:07
◼
►
I mean that they still you know put Siri in the commercials and stuff like that
[TS]
02:03:11
◼
►
so I would expect a lot of Syria mean why why wouldn't I if if they already
[TS]
02:03:17
◼
►
have the the foundation for it and other companies are picking up and running
[TS]
02:03:22
◼
►
with the ball then why why wouldn't they try to be the best see it seems like
[TS]
02:03:27
◼
►
that would make sense unless they've seen something that they no longer
[TS]
02:03:32
◼
►
believe in it but it
[TS]
02:03:33
◼
►
yeah I don't think they totally believe in it so i would hope that they have a
[TS]
02:03:37
◼
►
lot to show including hopefully things that Amazon and Google haven't thought
[TS]
02:03:43
◼
►
yeah yeah and you know so we'll see i don't know
[TS]
02:03:47
◼
►
so that's part of it the watch I definitely expect watch 3 . o to be
[TS]
02:03:54
◼
►
announced
[TS]
02:03:55
◼
►
yeah and i realize i think that there's an awful lot riding on much improved
[TS]
02:04:03
◼
►
watch hardware which I would very much not expect to see until September but
[TS]
02:04:12
◼
►
however much improvement they can do in the hardware I there's two you know it's
[TS]
02:04:19
◼
►
it's too
[TS]
02:04:20
◼
►
art too much part of the Apple brand that you know your everybody has an
[TS]
02:04:24
◼
►
Apple watch it's still a new watch right like even if you bought one on day one
[TS]
02:04:27
◼
►
it's like it it given the shipping delays they had used it still may not
[TS]
02:04:31
◼
►
have even been in your hands for a year right i mean NEVER people who didn't get
[TS]
02:04:35
◼
►
there they're watch order to day one until June last year so everybody's
[TS]
02:04:40
◼
►
watch that they already own is relatively new so there it you know the
[TS]
02:04:44
◼
►
new version of watch OS has to be applicable to the existing Apple watch
[TS]
02:04:47
◼
►
again and my guess is now that they have a year's worth of usage lessons and you
[TS]
02:04:57
◼
►
know that the reality of the app platform which is that it's kind of a
[TS]
02:05:03
◼
►
failure and probably have had time to study how people use use the device that
[TS]
02:05:09
◼
►
they majorly rethink the the paradigm of how apps and glances work and right and
[TS]
02:05:17
◼
►
even like the the homescreen complications I mean that was something
[TS]
02:05:21
◼
►
that even whatever last fall i thought would be a big thing in that there'll be
[TS]
02:05:27
◼
►
all kinds of cool complications that i'd be able to add and there's art yeah
[TS]
02:05:32
◼
►
there's a cool there's a sponsor for daring fireball last week was just a
[TS]
02:05:35
◼
►
small indie app called streaks
[TS]
02:05:37
◼
►
oh yeah streaks and I really really blew me away about how clever it wasn't had
[TS]
02:05:42
◼
►
it has a really great complication where it's like the idea is streaks is a think
[TS]
02:05:47
◼
►
it streaks app.com so I mean they sponsored to say they respond to the
[TS]
02:05:50
◼
►
podcast but I'll give it a shot because it's really really good i really think
[TS]
02:05:53
◼
►
people it is good i will bug and it really really well designed the
[TS]
02:05:56
◼
►
complication is really cool too but the idea is that with streaks it's like a
[TS]
02:05:59
◼
►
way to kind of build daily habits so like a walk two and a half miles
[TS]
02:06:03
◼
►
everyday take your vitamins you know this is say those are two things you
[TS]
02:06:08
◼
►
want to do so the complication shows up as two dots and when you completed each
[TS]
02:06:13
◼
►
day the dot goes from like light grey to white so that you know that you do it
[TS]
02:06:17
◼
►
and then you can you know just keep track of it and if you have like six of
[TS]
02:06:20
◼
►
them it just arranging some sort of like the dots on it on a die it's really cool
[TS]
02:06:25
◼
►
very simple and a route to me a really clever used it's one of the few clever
[TS]
02:06:29
◼
►
uses of a complication of Cena
[TS]
02:06:31
◼
►
they're pretty
[TS]
02:06:31
◼
►
have you seen the courts app complication
[TS]
02:06:35
◼
►
no court so my my former employer courts had a a kind of a neat messaging based
[TS]
02:06:43
◼
►
news app that they launched earlier this year and the watch complication is a
[TS]
02:06:49
◼
►
just an emoji that that is a reaction to the stock market so it's a I forgot you
[TS]
02:06:57
◼
►
know what the threshold was but at some point it's the monkey with his hands
[TS]
02:07:01
◼
►
over his face if it's like really doing poorly or it's doing great its you know
[TS]
02:07:05
◼
►
something that shows some sort of ecstatic reaction it was cool
[TS]
02:07:09
◼
►
it's funny that actually pretty funny yeah I let my kids are very creative
[TS]
02:07:14
◼
►
over there course yet to me that's the sort of thing that I think they need to
[TS]
02:07:17
◼
►
improve because I feel like a year in the things that the watch i have lots of
[TS]
02:07:20
◼
►
complaints i really need to write up a detailed view of it but at this point my
[TS]
02:07:24
◼
►
way to see what they have in three-point oh yeah but I feel like just talking
[TS]
02:07:29
◼
►
about two people notifications are real thing and people like getting
[TS]
02:07:32
◼
►
notifications on her watch and people like being able to react you know deal
[TS]
02:07:35
◼
►
with notifications in some way from the watch and status updates right like dark
[TS]
02:07:42
◼
►
skies a pretty cool thing on the watch and getting an alert on your watch that
[TS]
02:07:47
◼
►
hey it's going to rain in six minutes is useful so that's like a combination of
[TS]
02:07:51
◼
►
two things the watch is pretty useful for status status is the actual weather
[TS]
02:07:56
◼
►
is about the change you know and the status of the stock market the status
[TS]
02:08:00
◼
►
the temperature outside right and then the notification is actually useful to
[TS]
02:08:05
◼
►
like notification status and and the fitness tracking and health tracking
[TS]
02:08:09
◼
►
absolutely is a popular feature and I don't know that the watch presented the
[TS]
02:08:14
◼
►
best way but it it's a success story for the watch and a lot of the other stuff
[TS]
02:08:20
◼
►
that really wasn't the message they gave us a year ago right and you know I don't
[TS]
02:08:25
◼
►
know if they knew I don't think so
[TS]
02:08:27
◼
►
write another one and I i would assume that they would show it off during WWDC
[TS]
02:08:33
◼
►
because it would probably be part of iOS 10 would be my you know my i would say
[TS]
02:08:38
◼
►
my number-one request would be a more robust health app yeah now i have a
[TS]
02:08:44
◼
►
year's worth
[TS]
02:08:45
◼
►
of data on here and yes that screen with the the little loops on it was fun the
[TS]
02:08:50
◼
►
first few times I looked at it but there's probably a lot more you can tell
[TS]
02:08:54
◼
►
me about trends or ya know hey hey hey fat-ass you know you don't exercise on
[TS]
02:09:01
◼
►
the weekends enough
[TS]
02:09:02
◼
►
what's wrong with you know that kind of stuff and I'd love to see a better
[TS]
02:09:08
◼
►
health app and I i would guess that based on that you know what you hear
[TS]
02:09:12
◼
►
about the teams that they have their that there's something coming for that
[TS]
02:09:16
◼
►
right it's almost to me like a data visualization design problem not even
[TS]
02:09:22
◼
►
almost that's what it is it's okay so because of the watch
[TS]
02:09:25
◼
►
you've collected all of this information over a year of time but you're not
[TS]
02:09:32
◼
►
showing it to me in any way that that gives me any kind of a trend or a story
[TS]
02:09:37
◼
►
or a sense of myself and I feel like that that that's something to watch
[TS]
02:09:42
◼
►
could do and should do
[TS]
02:09:44
◼
►
yep and actually it looks like it has been updated a little because now I can
[TS]
02:09:47
◼
►
see workout stuff you know I I don't have a reason to go to this app every
[TS]
02:09:52
◼
►
day and I really should
[TS]
02:09:53
◼
►
why not you know them I'm tracking this data every day I should probably be
[TS]
02:09:56
◼
►
reviewing reviewing it and and gaining some axis of knowledge from it
[TS]
02:10:01
◼
►
this is something that I think jaw bone tried to do and it's you know the trends
[TS]
02:10:06
◼
►
that would notice where were very kind of not really revelatory so I this was
[TS]
02:10:13
◼
►
before Apple watch I never really stuck with the the jaw bone system but I would
[TS]
02:10:20
◼
►
really hope that there's a lot more that Apple's going to do here i really hope
[TS]
02:10:24
◼
►
so too so i'm very interested to see the watch related announcements i would buy
[TS]
02:10:29
◼
►
again this is a pure bat I'm not cheating nobody told me anything but i
[TS]
02:10:33
◼
►
would definitely bet money on a nice chunk of the keynote going to watch
[TS]
02:10:37
◼
►
yeah that makes sense since that is one of the 3i guess for major platforms now
[TS]
02:10:43
◼
►
assume there'll be some acts tough but yeah we not too much I think that's what
[TS]
02:10:49
◼
►
I think too but i would love to be surprised i know that the siri coming to
[TS]
02:10:54
◼
►
to Mac but that to me sounds like
[TS]
02:10:58
◼
►
it's just integrating voice search with spotlight search you know and I just see
[TS]
02:11:02
◼
►
it almost seems overdo it seems like if my phone can do Syria why can't my mac
[TS]
02:11:06
◼
►
yeah maybe some TV OS stuff too
[TS]
02:11:12
◼
►
I wonder about that I honestly do it it's it also maybe seem so new that
[TS]
02:11:18
◼
►
maybe there isn't a time to add to it
[TS]
02:11:20
◼
►
yeah may I you know I can't allow that could be hardware dependent yeah I can't
[TS]
02:11:24
◼
►
see them not mention excuse me can see them not mentioning it but I I mm I
[TS]
02:11:30
◼
►
don't know would be cool though I but i'm not going to have new hardware so I
[TS]
02:11:36
◼
►
feel like they're kind of limited to what they can
[TS]
02:11:39
◼
►
what they can do I wouldn't be surprised to see something globally about
[TS]
02:11:46
◼
►
notifications just because that's such an important part of the user interface
[TS]
02:11:49
◼
►
now and maybe that's the kind of thing where they've done a lot of work on all
[TS]
02:11:53
◼
►
the platforms to know did you know for last year they they've let you organize
[TS]
02:11:59
◼
►
them better that's been nice but I think there's still a ton more they could do
[TS]
02:12:05
◼
►
it's really revealed itself as a you know one of the most important user
[TS]
02:12:11
◼
►
interfaces in mobile so yeah I bet there's I bet there's something coming
[TS]
02:12:16
◼
►
there i would assume I don't know
[TS]
02:12:18
◼
►
ah one of the changes this year because they're having the keynote at the build
[TS]
02:12:25
◼
►
bill graham civic auditorium and they sent out invitations differently they
[TS]
02:12:31
◼
►
don't do like a theme anymore there's no slogan or anything like that so like the
[TS]
02:12:35
◼
►
guessing game where people would just try to backwards engineer from the
[TS]
02:12:38
◼
►
slogan they gave ya and the decoration to it well here's what they must mean
[TS]
02:12:42
◼
►
they don't have that anymore
[TS]
02:12:46
◼
►
no did you see the photos though someone installing it
[TS]
02:12:51
◼
►
what looked like air-conditioning yes attempt attempt I i watch the i/o thing
[TS]
02:12:57
◼
►
a few like a week later and I you know it's like the whole thing is outside
[TS]
02:13:01
◼
►
really that's a crazy and it seemed like they really got 44 the valley from
[TS]
02:13:07
◼
►
mountain view they really got bad way
[TS]
02:13:09
◼
►
there it was a fun seasonably hot huh yeah for a lot of sunburns yeah
[TS]
02:13:14
◼
►
macrumors have some pictures of the bill graham civic auditorium they put an
[TS]
02:13:17
◼
►
apple logo up front and center that kind of makes it look like the whole thing is
[TS]
02:13:21
◼
►
about a gigantic apple stores but it's just an apple logo and then they put a
[TS]
02:13:26
◼
►
six colored flags out in front which looks pretty cool because then nice
[TS]
02:13:32
◼
►
little homage to the old apple logo
[TS]
02:13:35
◼
►
oh cool but no clues no slogans nothing like that so there's nothing to go on
[TS]
02:13:40
◼
►
yeah yeah and you know you've got to imagine they'll also spend some time by
[TS]
02:13:47
◼
►
talking about the new Apple music I and and maybe so maybe this one will get a
[TS]
02:13:51
◼
►
redesigned itunes for mac i think maybe i don't think it's gonna I don't think
[TS]
02:13:58
◼
►
there's ever going to be a major rewrite of itunes for mac yeah but i feel like
[TS]
02:14:04
◼
►
it so far they're at their attempt to declutter it have been not so great
[TS]
02:14:12
◼
►
something's gonna gotta replace that connect tab
[TS]
02:14:15
◼
►
yeah I wonder though because the update that did recently ship change some of
[TS]
02:14:21
◼
►
the forget that what's the version numbers at eleven . twelve about 11 or
[TS]
02:14:28
◼
►
12 . for so 1.6 they did change some stuff in terms of bringing back a
[TS]
02:14:34
◼
►
sidebar and making them put a little pop-up menu there for switching between
[TS]
02:14:37
◼
►
the TV and movie and music and stuff like that but boy I hope so i don't know
[TS]
02:14:44
◼
►
but i think that Apple music for iOS and Android is definitely I mean this is a
[TS]
02:14:48
◼
►
bunch of rumors up to this front but that you know definitely going to get a
[TS]
02:14:52
◼
►
simplification because it just seems like it's Universal that people are
[TS]
02:14:55
◼
►
confused by how it works
[TS]
02:14:57
◼
►
yeah what else they might have to change i don't know and and I've said this
[TS]
02:15:03
◼
►
before but i really do mean it like as a just as a canary in the coal mine i
[TS]
02:15:11
◼
►
found the the Apple music presentation last year to be alarming because a sign
[TS]
02:15:18
◼
►
of Apple
[TS]
02:15:20
◼
►
losing its way at post steve jobs and again I think I my reputation is
[TS]
02:15:26
◼
►
somebody who doesn't throw about this wouldn't have happened if steve jobs are
[TS]
02:15:29
◼
►
still around like I don't over you I don't hit that button very frequently
[TS]
02:15:32
◼
►
but that music presentation land last year's WWDC keynote I hit that button
[TS]
02:15:37
◼
►
like that that would not have happened like that of steve jobs are still around
[TS]
02:15:41
◼
►
it wouldn't have gone on so long it would have been meandering it wouldn't
[TS]
02:15:45
◼
►
have seemed under-rehearsed and it would have been more focused so i'm very
[TS]
02:15:51
◼
►
interested to see if if they solve that problem this year because otherwise it
[TS]
02:15:55
◼
►
seems to me that there's some kind of communication problem within a company
[TS]
02:15:57
◼
►
that there's this division that it can't communicate itself clearly yeah that was
[TS]
02:16:07
◼
►
are you coming you're coming right i am now i'll be there for about 24 hours or
[TS]
02:16:13
◼
►
a little longer than that but i have to leave monday almost right after the
[TS]
02:16:17
◼
►
keynote to jump to a company meeting that all right we talked about this
[TS]
02:16:21
◼
►
because I invited you to come to the live episode of of the talk show but
[TS]
02:16:25
◼
►
that is until tuesday now I won't be there
[TS]
02:16:29
◼
►
unfortunately I'm guys here we got saturday sunday monday to four so four
[TS]
02:16:33
◼
►
days from now I'll be doing a live talk show can't even imagine who's going to
[TS]
02:16:38
◼
►
be the guest this time working on it
[TS]
02:16:43
◼
►
yeah that's fucked up mondeo Alaska so I asked but actually i think this is the
[TS]
02:16:50
◼
►
first time you've booked me this far in advance I did I've trying to do this i'm
[TS]
02:16:55
◼
►
trying to book people further in advance because good it's trying to train you
[TS]
02:16:58
◼
►
know I've been on a pretty weekly schedule 2 i'm and they've been great
[TS]
02:17:02
◼
►
I've really enjoyed the shows recently what I'll say is that one of these years
[TS]
02:17:07
◼
►
the live episode of the talk show is going to have a disappointing guests
[TS]
02:17:10
◼
►
because the last year by having phil schiller the bar clearly got raised
[TS]
02:17:14
◼
►
can't get raised my tire though and you better have Elon Musk alright Jeff Bezos
[TS]
02:17:21
◼
►
all my money back right so I'll say is that one of these years i'm going to the
[TS]
02:17:26
◼
►
very special guest is going to be mulch nice and it might be this year
[TS]
02:17:31
◼
►
well laugh we'll have to see on tuesday
[TS]
02:17:33
◼
►
that'd be awesome
[TS]
02:17:37
◼
►
anything i wanted to talk about um no I can't think of anything you know what i
[TS]
02:17:43
◼
►
will say that the reviewers blew it
[TS]
02:17:46
◼
►
the new 12-inch MacBook is a huge improvement over the previous one and I
[TS]
02:17:52
◼
►
love mine that's interesting what do you think that they blew was it that just
[TS]
02:17:55
◼
►
the overall that the consensus i got from the review i have not used 12
[TS]
02:17:58
◼
►
consensus i got was i can't believe this is the improvement and that was my first
[TS]
02:18:03
◼
►
reaction to when I saw that it's only fifteen percent faster but whatever it
[TS]
02:18:08
◼
►
is that fifteen percent is the difference between waiting for the
[TS]
02:18:12
◼
►
computer every single time I wanted to do anything and feeling like okay this
[TS]
02:18:17
◼
►
computer is as fast enough to you know it is as fast as my brain
[TS]
02:18:22
◼
►
well still a little slower than then I'd like it and there you know it still
[TS]
02:18:29
◼
►
chokes on things like chrome and google maps and random stuff and all the do
[TS]
02:18:34
◼
►
twitter for mac app don't even get me started on that but i use it you know as
[TS]
02:18:41
◼
►
my secondary computer most of the month and then the the week that i'm in san
[TS]
02:18:46
◼
►
francisco every month it's my main computer and its way is its way
[TS]
02:18:50
◼
►
noticeably faster than last years and is a great computer a really excellent
[TS]
02:18:56
◼
►
computer especially if you travel and I'm very happy with it
[TS]
02:18:59
◼
►
I wish you were a little faster and you know it's still kind of on the expensive
[TS]
02:19:04
◼
►
side and I definitely to get good battery life out of it much better this
[TS]
02:19:09
◼
►
time than last time although i switched back to Chrome from safari which hurts
[TS]
02:19:14
◼
►
battery wise but i've also been just keeping it plugged in on the plane so
[TS]
02:19:21
◼
►
that hasn't really been too much of an issue but him
[TS]
02:19:24
◼
►
the battery's fine i'm not worried about the battery i bought a couple of these
[TS]
02:19:28
◼
►
little USB hub hdmi fingers and they kind of help
[TS]
02:19:35
◼
►
plugging other stuff in one necessary but it's great amazing computer if there
[TS]
02:19:40
◼
►
were 14 inch 1i probably get that is that I get the feeling that you know
[TS]
02:19:44
◼
►
like with the talk to people at Apple about the why
[TS]
02:19:46
◼
►
and.and they won't say anything but they not their head in a yeah well you know
[TS]
02:19:50
◼
►
this is our first attempt where we're learning a lot and you get the sense
[TS]
02:19:54
◼
►
that the next watch will be will show that they've learned a lot when you
[TS]
02:20:00
◼
►
complain to people at Apple about the macbook one as it's called they shake
[TS]
02:20:04
◼
►
their head and it's like no this is the future laptops like it will get faster
[TS]
02:20:08
◼
►
time will take all that needs time and but but in terms of you know complaints
[TS]
02:20:12
◼
►
about the keyboard or complaints like nobody needs device then they should
[TS]
02:20:16
◼
►
have made the battery thicker at citrus and none they know thinner depth dinner
[TS]
02:20:20
◼
►
and then report and ports are antiquated do not need the ports right and dumped
[TS]
02:20:27
◼
►
it there too
[TS]
02:20:27
◼
►
there's a confidence from apple that this product is it and I get to me it
[TS]
02:20:32
◼
►
exactly echoes the original macbook air
[TS]
02:20:35
◼
►
yeah the original macbook air the one that Jobs took out of the envelope was
[TS]
02:20:39
◼
►
like I said it was like 65 like 64 gig hard drive and the OS was like the 30
[TS]
02:20:45
◼
►
gig I mean it any I was running on like an ipod hard drive or something you know
[TS]
02:20:49
◼
►
it was SSD that's why it was so small it was like and I was it was spinning home
[TS]
02:20:54
◼
►
yeah I don't wasn't SSD until later I'll report you know what no no you could buy
[TS]
02:20:59
◼
►
an SSD but then it was like three grand or something like that
[TS]
02:21:02
◼
►
yeah it's crazy it was super expensive but that they and everybody was like
[TS]
02:21:07
◼
►
well it's ridiculous it's way too thin
[TS]
02:21:10
◼
►
I want a big fat battery and they were like no don't know we've got we've got
[TS]
02:21:15
◼
►
this we just need time you know time will solve the price inside time will
[TS]
02:21:19
◼
►
solve the speed and time will increase the SSD size and they were right and I
[TS]
02:21:24
◼
►
think that's just the same story all over again so maybe the macbook isn't
[TS]
02:21:28
◼
►
right for everybody
[TS]
02:21:29
◼
►
yet in 2016 definitely wasn't right for everybody a year ago but you know did
[TS]
02:21:35
◼
►
they're convinced that that's the future so I'm not surprised to hear that you
[TS]
02:21:37
◼
►
like no I really like it and I I can't reiterate like that upgrade I was very
[TS]
02:21:42
◼
►
skeptical and obviously that you know I wanted to be faster and i guess i should
[TS]
02:21:45
◼
►
clarify i got the whatever the 512 gig version with the slightly faster cpu it
[TS]
02:21:54
◼
►
but not the fastest one because now like just too expensive but personally I
[TS]
02:21:59
◼
►
don't have a
[TS]
02:22:00
◼
►
I still have a 13 year old or young or old Mac 13-inch macbook pro I but I use
[TS]
02:22:05
◼
►
my macbook pro so much less now that i have an imac at my desk that I only use
[TS]
02:22:08
◼
►
it for traveling that by the time I do get a new machine i think i'll probably
[TS]
02:22:11
◼
►
get the macbook instead of a macbook pro because I revival it's it's great and by
[TS]
02:22:15
◼
►
the way so the first macbook air head a 80 gig 1.8 inch hard drive or you could
[TS]
02:22:22
◼
►
get an optional upgrade to a 64k solid-state that's it that's all we were
[TS]
02:22:26
◼
►
both right
[TS]
02:22:28
◼
►
yeah so I i only saw the appeal and ssds so that's why I thought 64 but I think
[TS]
02:22:33
◼
►
isn't it great that the upgrade its lost you 16 gigabytes because it was going to
[TS]
02:22:37
◼
►
SSD was already 1,800 bucks so I act then you could imagine how much more
[TS]
02:22:42
◼
►
that SSD would it cost to i I've still been using the the 12 inch toward you
[TS]
02:22:48
◼
►
know that are small size air ipad pro the review unit here i have from apple
[TS]
02:22:53
◼
►
and I've still been using it as much as I can but for having a in its to me
[TS]
02:22:57
◼
►
roughly comparable to that macbook air i find that the elegance of just put it on
[TS]
02:23:02
◼
►
the desk and just flip up the lid to be so elegant and the way that I want like
[TS]
02:23:08
◼
►
a little laptop type thing on the desk and that the little flippy cover and
[TS]
02:23:13
◼
►
make a little tent and bend the thing around like every time I have to set up
[TS]
02:23:17
◼
►
the the ipad as a laptop thing i just think i $FULLPHONENUM i'd rather have a
[TS]
02:23:22
◼
►
macbook yeah I also i'm not a fan of that aspect ratio for something that
[TS]
02:23:28
◼
►
size just feels too tall
[TS]
02:23:31
◼
►
I don't know no but I i I'm still very tied to the mac for productivity i'm
[TS]
02:23:39
◼
►
still the flipping between for apps and get me 17 chrome tabs so yeah I'm too
[TS]
02:23:45
◼
►
good at it it's it's yeah alright totally understand why other people who
[TS]
02:23:50
◼
►
never really got good at the mac like you know if all you ever did on your mac
[TS]
02:23:54
◼
►
is just open up a bunch of chrome tabs or Safari tabs then switching to iOS is
[TS]
02:23:58
◼
►
totally doable right we it you know but I use apps you know it's like I used so
[TS]
02:24:04
◼
►
many native apps and then and I'm good at switching between them
[TS]
02:24:06
◼
►
yeah alright your home base is a tree code . com or the other general Rico
[TS]
02:24:14
◼
►
dotnet because that net rico . nighttime yeah someday we'll get recom maybe not
[TS]
02:24:21
◼
►
though every code that will just type recode and it'll help complete because
[TS]
02:24:24
◼
►
you've already got in your history and you're doing great work there is a great
[TS]
02:24:28
◼
►
staff and on Twitter people can enjoy your your musings at from dome FR om e
[TS]
02:24:35
◼
►
do Emmy and and you're very good follow and a longtime friend and guests on the
[TS]
02:24:40
◼
►
talk show and I appreciate it hope I see you Monday morning
[TS]
02:24:43
◼
►
yeah thank you talk to them
[TS]