00:00:00 ◼ ► ladies and gentlemen welcome to mezzanine once you please take your [<a href="https://overcast.fm/+BtuyPCuc0/0">TS</a>]
00:00:09 ◼ ► seats and silence your cellphone's daring fireball productions in [<a href="https://overcast.fm/+BtuyPCuc0/9">TS</a>]
00:00:18 ◼ ► association with the daring fireball company LLC is delighted to welcome you [<a href="https://overcast.fm/+BtuyPCuc0/18">TS</a>]
00:00:25 ◼ ► to a daring fireball presentation of the talk show live from WWDC 2016 and now [<a href="https://overcast.fm/+BtuyPCuc0/25">TS</a>]
00:00:38 ◼ ► once you please welcome your host Jon groomer ball [<a href="https://overcast.fm/+BtuyPCuc0/38">TS</a>]
00:00:47 ◼ ► I actually needed that reminder my cell phone was not on on silent [<a href="https://overcast.fm/+BtuyPCuc0/47">TS</a>]
00:00:57 ◼ ► ah i will start by thanking our sponsors on this is a fifth-year actually we've [<a href="https://overcast.fm/+BtuyPCuc0/57">TS</a>]
00:01:04 ◼ ► been doing I've been doing a show at least fourth time here at mezzanine and [<a href="https://overcast.fm/+BtuyPCuc0/64">TS</a>]
00:01:09 ◼ ► I think that mail chimp has been sponsoring our bar all along and if not [<a href="https://overcast.fm/+BtuyPCuc0/69">TS</a>]
00:01:14 ◼ ► it's at least as far back as I remember so I it just in case it isn't clear the [<a href="https://overcast.fm/+BtuyPCuc0/74">TS</a>]
00:01:20 ◼ ► bar is on house it is on mailchimp male chim if you guys don't know they are in [<a href="https://overcast.fm/+BtuyPCuc0/80">TS</a>]
00:01:25 ◼ ► email newsletters like my friend Ben Thompson strategery goes after the [<a href="https://overcast.fm/+BtuyPCuc0/85">TS</a>]
00:01:32 ◼ ► mailchimp I they also have a bunch of new features stuff that integrates with [<a href="https://overcast.fm/+BtuyPCuc0/92">TS</a>]
00:01:37 ◼ ► online stores and integration just about any online store platform that you might [<a href="https://overcast.fm/+BtuyPCuc0/97">TS</a>]
00:01:43 ◼ ► be familiar with and then you can get your customers to get email when [<a href="https://overcast.fm/+BtuyPCuc0/103">TS</a>]
00:01:47 ◼ ► products that they're interested are available or whatever great company if [<a href="https://overcast.fm/+BtuyPCuc0/107">TS</a>]
00:01:55 ◼ ► go to mailchimp . calm and please let's hear for them for the open bar also back [<a href="https://overcast.fm/+BtuyPCuc0/115">TS</a>]
00:02:09 ◼ ► with us for the fourth consecutive year has a sponsor the show is microsoft and [<a href="https://overcast.fm/+BtuyPCuc0/129">TS</a>]
00:02:13 ◼ ► had for years it's not even like a wow that's weird microsoft sponsoring now [<a href="https://overcast.fm/+BtuyPCuc0/133">TS</a>]
00:02:19 ◼ ► it's like awesome and and it makes total sense they have this website is going to [<a href="https://overcast.fm/+BtuyPCuc0/139">TS</a>]
00:02:23 ◼ ► give you so much more information than I have time to give you now any dev any [<a href="https://overcast.fm/+BtuyPCuc0/143">TS</a>]
00:02:28 ◼ ► app.com that's the message we're trying to give that any developer you're [<a href="https://overcast.fm/+BtuyPCuc0/148">TS</a>]
00:02:33 ◼ ► working on mobile or the web for any type of app if you need cloud services [<a href="https://overcast.fm/+BtuyPCuc0/153">TS</a>]
00:02:38 ◼ ► now called the user app service you need that sort of stuff go check it out their [<a href="https://overcast.fm/+BtuyPCuc0/158">TS</a>]
00:02:43 ◼ ► website is so much information here's a funny thing the same website last year [<a href="https://overcast.fm/+BtuyPCuc0/163">TS</a>]
00:02:47 ◼ ► but instead of any dev any app.com I said any app any dev . com and we are in [<a href="https://overcast.fm/+BtuyPCuc0/167">TS</a>]
00:02:55 ◼ ► fact streaming this live uh and you know the show went on and meantime I gave out [<a href="https://overcast.fm/+BtuyPCuc0/175">TS</a>]
00:03:04 ◼ ► the wrong URL for the pretty pricey sponsor [<a href="https://overcast.fm/+BtuyPCuc0/184">TS</a>]
00:03:10 ◼ ► and what happened is there's some kid in Australia was watching the live stream [<a href="https://overcast.fm/+BtuyPCuc0/190">TS</a>]
00:03:13 ◼ ► of grip like jumped on and registered the domain this true story this is an [<a href="https://overcast.fm/+BtuyPCuc0/193">TS</a>]
00:03:22 ◼ ► absolute true story of you guys seem at Dancing he's your represent microsoft [<a href="https://overcast.fm/+BtuyPCuc0/202">TS</a>]
00:03:26 ◼ ► he's about this tall women Hockenberry gonna have a fight after the show's over [<a href="https://overcast.fm/+BtuyPCuc0/206">TS</a>]
00:03:32 ◼ ► you can ask him he'll vouch for this so they got in contact with them were like [<a href="https://overcast.fm/+BtuyPCuc0/212">TS</a>]
00:03:36 ◼ ► oh man that's what Microsoft we better get this domain and it was already gone [<a href="https://overcast.fm/+BtuyPCuc0/216">TS</a>]
00:03:39 ◼ ► contacted the kid and they were like oh man this kid is gonna you know he's [<a href="https://overcast.fm/+BtuyPCuc0/219">TS</a>]
00:03:43 ◼ ► really gonna let us have it and he was like well one of those xboxes would be [<a href="https://overcast.fm/+BtuyPCuc0/223">TS</a>]
00:03:49 ◼ ► so they they said the kid like a box-like with an xbox in like all the [<a href="https://overcast.fm/+BtuyPCuc0/229">TS</a>]
00:03:55 ◼ ► cool stuff that you could possibly imagine going to the xbox and I got the [<a href="https://overcast.fm/+BtuyPCuc0/235">TS</a>]
00:03:58 ◼ ► domain so I think it's safe that you you can just go check out the information [<a href="https://overcast.fm/+BtuyPCuc0/238">TS</a>]
00:04:02 ◼ ► for Microsoft go to any app or any dev . now any doubt any half.com microsoft [<a href="https://overcast.fm/+BtuyPCuc0/242">TS</a>]
00:04:10 ◼ ► great sponsor and then last but not least we won more sponsor this one is [<a href="https://overcast.fm/+BtuyPCuc0/250">TS</a>]
00:04:14 ◼ ► new and surprisingly this is the thing because we think Microsoft by going to [<a href="https://overcast.fm/+BtuyPCuc0/254">TS</a>]
00:04:19 ◼ ► go bigger than that but this is actually one of the few i mean i'm guessing maybe [<a href="https://overcast.fm/+BtuyPCuc0/259">TS</a>]
00:04:23 ◼ ► three or four corporations in the world with a larger market cap than Microsoft [<a href="https://overcast.fm/+BtuyPCuc0/263">TS</a>]
00:04:36 ◼ ► mat.com is this store that I would run if I were gonna run like an online store [<a href="https://overcast.fm/+BtuyPCuc0/276">TS</a>]
00:04:43 ◼ ► and I me be clear i have absolutely zero interest in running a store and seems [<a href="https://overcast.fm/+BtuyPCuc0/283">TS</a>]
00:04:50 ◼ ► ah and a lot of hard work and I I don't like either of those things so ah yeah [<a href="https://overcast.fm/+BtuyPCuc0/290">TS</a>]
00:04:58 ◼ ► I'm not gonna run store but if I did it would be like Maddie there's a way [<a href="https://overcast.fm/+BtuyPCuc0/298">TS</a>]
00:05:00 ◼ ► networks have one product today that's it you don't even know what it is you [<a href="https://overcast.fm/+BtuyPCuc0/300">TS</a>]
00:05:03 ◼ ► have to like go there at midnight you find out what they're selling to needs [<a href="https://overcast.fm/+BtuyPCuc0/303">TS</a>]
00:05:07 ◼ ► usually I'd like an unbelievable price I'm i said this before i'm half worried [<a href="https://overcast.fm/+BtuyPCuc0/307">TS</a>]
00:05:12 ◼ ► that they're like stealing these things and that I don't know if me endorsing it [<a href="https://overcast.fm/+BtuyPCuc0/312">TS</a>]
00:05:16 ◼ ► like this is makes me complicit in the crime because when you're sounding like [<a href="https://overcast.fm/+BtuyPCuc0/316">TS</a>]
00:05:19 ◼ ► a hundred twenty dollars stereo $14 usually that was just you know it's like [<a href="https://overcast.fm/+BtuyPCuc0/319">TS</a>]
00:05:24 ◼ ► that scene in Goodfellas when they're selling cigarettes out of the back of [<a href="https://overcast.fm/+BtuyPCuc0/324">TS</a>]
00:05:26 ◼ ► the truck but what they really do the other thing they do is they just [<a href="https://overcast.fm/+BtuyPCuc0/326">TS</a>]
00:05:30 ◼ ► concentrate on making everything real funny the descriptions of the products [<a href="https://overcast.fm/+BtuyPCuc0/330">TS</a>]
00:05:34 ◼ ► are real funny they have funny videos every day and I i really do get the [<a href="https://overcast.fm/+BtuyPCuc0/334">TS</a>]
00:05:38 ◼ ► feeling that they'd be happy if you just go there and check them out every day [<a href="https://overcast.fm/+BtuyPCuc0/338">TS</a>]
00:05:41 ◼ ► and you never buy anything that even though it's like the gimmick of the [<a href="https://overcast.fm/+BtuyPCuc0/341">TS</a>]
00:05:43 ◼ ► thing is like here's the product by format and you can just type men and [<a href="https://overcast.fm/+BtuyPCuc0/343">TS</a>]
00:05:47 ◼ ► they're like well like I didn't like that so my thanks to them [<a href="https://overcast.fm/+BtuyPCuc0/347">TS</a>]
00:05:52 ◼ ► I'm so last year was a little different than in previous years because we do [<a href="https://overcast.fm/+BtuyPCuc0/352">TS</a>]
00:06:04 ◼ ► what happened was the backstory on it is it was a week before WWDC and still [<a href="https://overcast.fm/+BtuyPCuc0/364">TS</a>]
00:06:08 ◼ ► haven't asked anybody to be on the show and I was putting it off because I kind [<a href="https://overcast.fm/+BtuyPCuc0/368">TS</a>]
00:06:12 ◼ ► of had it in my hand I kind of wanted to see if I could get well and i put it off [<a href="https://overcast.fm/+BtuyPCuc0/372">TS</a>]
00:06:19 ◼ ► because I didn't want to hear now and I was like a week before I was reduced I [<a href="https://overcast.fm/+BtuyPCuc0/379">TS</a>]
00:06:22 ◼ ► just asking so send email to steve down and said look this probably ridiculous [<a href="https://overcast.fm/+BtuyPCuc0/382">TS</a>]
00:06:26 ◼ ► and so just feel free to say no but I do the show every year and I think we [<a href="https://overcast.fm/+BtuyPCuc0/386">TS</a>]
00:06:32 ◼ ► really cool i think it would work really well if phil schiller came on and day [<a href="https://overcast.fm/+BtuyPCuc0/392">TS</a>]
00:06:36 ◼ ► after the keynote we could talk about it nerd out and go into detail that you [<a href="https://overcast.fm/+BtuyPCuc0/396">TS</a>]
00:06:40 ◼ ► can't get into anakena and he wrote back and all he said was not ridiculous [<a href="https://overcast.fm/+BtuyPCuc0/400">TS</a>]
00:06:44 ◼ ► let's talk tomorrow and next thing you know week later Phil Schiller was [<a href="https://overcast.fm/+BtuyPCuc0/404">TS</a>]
00:06:49 ◼ ► screwing around not coming out behind the curtain and making me wonder whether [<a href="https://overcast.fm/+BtuyPCuc0/409">TS</a>]
00:06:54 ◼ ► i IQ maybe he went to the bathroom maybe we miscommunicated on what the ques [<a href="https://overcast.fm/+BtuyPCuc0/414">TS</a>]
00:07:00 ◼ ► we're going to be and it was great i mean i don't know how many people here [<a href="https://overcast.fm/+BtuyPCuc0/420">TS</a>]
00:07:04 ◼ ► were here last year it really was great it was the best time I've had on stage [<a href="https://overcast.fm/+BtuyPCuc0/424">TS</a>]
00:07:11 ◼ ► in my life and then i watch the video and I didn't even really died watching [<a href="https://overcast.fm/+BtuyPCuc0/431">TS</a>]
00:07:15 ◼ ► myself as I got this is actually pretty good and it ended and it was a big [<a href="https://overcast.fm/+BtuyPCuc0/435">TS</a>]
00:07:22 ◼ ► everybody seemed pleasantly surprising it just made it all the more fun on the [<a href="https://overcast.fm/+BtuyPCuc0/442">TS</a>]
00:07:26 ◼ ► show's over and go backstage and people like wow that was great i can't believe [<a href="https://overcast.fm/+BtuyPCuc0/446">TS</a>]
00:07:31 ◼ ► it was amazing that was amazing and start meeting people and it was about [<a href="https://overcast.fm/+BtuyPCuc0/451">TS</a>]
00:07:34 ◼ ► three minutes 34 minutes after the end of the show when the first person said [<a href="https://overcast.fm/+BtuyPCuc0/454">TS</a>]
00:07:37 ◼ ► we're really gonna have a hard time topping that next year and I thought wow [<a href="https://overcast.fm/+BtuyPCuc0/457">TS</a>]
00:07:46 ◼ ► that I that did not occur to me because this is this week has been a blur like I [<a href="https://overcast.fm/+BtuyPCuc0/466">TS</a>]
00:07:51 ◼ ► really just asked a week ago and then we set this up and I've been thinking [<a href="https://overcast.fm/+BtuyPCuc0/471">TS</a>]
00:07:54 ◼ ► questions and you're right and there's only so far up i can go you know it's [<a href="https://overcast.fm/+BtuyPCuc0/474">TS</a>]
00:08:01 ◼ ► only so many different ways that that we could go up to one of these years it is [<a href="https://overcast.fm/+BtuyPCuc0/481">TS</a>]
00:08:06 ◼ ► absolutely going to be the case that it is not as good a guest is the year [<a href="https://overcast.fm/+BtuyPCuc0/486">TS</a>]
00:08:09 ◼ ► before I mean one of these times it really is going to be John Smoltz coming [<a href="https://overcast.fm/+BtuyPCuc0/489">TS</a>]
00:08:12 ◼ ► out and that'll be great and will have a good show [<a href="https://overcast.fm/+BtuyPCuc0/492">TS</a>]
00:08:17 ◼ ► I mean there might be more people even go to the open bar in mid-show but what [<a href="https://overcast.fm/+BtuyPCuc0/497">TS</a>]
00:08:24 ◼ ► I really run up a good tab where we're good here but this is not that year this [<a href="https://overcast.fm/+BtuyPCuc0/504">TS</a>]
00:08:31 ◼ ► year i think i think it's not bad [<a href="https://overcast.fm/+BtuyPCuc0/511">TS</a>]
00:08:36 ◼ ► so this year how do you top fill shoulder [<a href="https://overcast.fm/+BtuyPCuc0/516">TS</a>]
00:08:41 ◼ ► here's how ladies and gentlemen please give a warm welcome to fill shower and [<a href="https://overcast.fm/+BtuyPCuc0/521">TS</a>]
00:09:11 ◼ ► true story got a text message of 45 minutes ago hour ago [<a href="https://overcast.fm/+BtuyPCuc0/551">TS</a>]
00:09:25 ◼ ► you guys have any food here no we don't we have lots of booze [<a href="https://overcast.fm/+BtuyPCuc0/565">TS</a>]
00:09:37 ◼ ► here's what Craig Craig has a box lunch from WWDC and that's what he's eating [<a href="https://overcast.fm/+BtuyPCuc0/577">TS</a>]
00:09:45 ◼ ► and a friend of the show announcer Paul process asked him is that a WWDC box [<a href="https://overcast.fm/+BtuyPCuc0/585">TS</a>]
00:09:52 ◼ ► lunch and the answer is an aged well it was an old stuff into these bugs life so [<a href="https://overcast.fm/+BtuyPCuc0/592">TS</a>]
00:09:59 ◼ ► let it be said Apple it's their own dumper [<a href="https://overcast.fm/+BtuyPCuc0/599">TS</a>]
00:10:08 ◼ ► I can absolutely validate that for over 20 years of doing surveys from WC every [<a href="https://overcast.fm/+BtuyPCuc0/608">TS</a>]
00:10:17 ◼ ► single year the number one complaint is the food and so you resign ourselves to [<a href="https://overcast.fm/+BtuyPCuc0/617">TS</a>]
00:10:22 ◼ ► the fact that that if that's the worst thing that comes on to WC all is good [<a href="https://overcast.fm/+BtuyPCuc0/622">TS</a>]
00:10:28 ◼ ► it's tradition so so i always start to show i started my last year i always ask [<a href="https://overcast.fm/+BtuyPCuc0/628">TS</a>]
00:10:36 ◼ ► me guess how do you think the keynote one yesterday good audience haha great [<a href="https://overcast.fm/+BtuyPCuc0/636">TS</a>]
00:10:42 ◼ ► presenters missing line once again Phil Schiller was not onstage at the keynote [<a href="https://overcast.fm/+BtuyPCuc0/642">TS</a>]
00:10:49 ◼ ► this is becoming a new tradition um i was teasing with Tim that between Craig [<a href="https://overcast.fm/+BtuyPCuc0/649">TS</a>]
00:10:56 ◼ ► and in jeff williams and now bows [<a href="https://overcast.fm/+BtuyPCuc0/656">TS</a>]
00:10:59 ◼ ► I don't meet the minimum height requirement to present but quite [<a href="https://overcast.fm/+BtuyPCuc0/659">TS</a>]
00:11:06 ◼ ► honestly the high-tide spoke to you yesterday briefly and I told you I [<a href="https://overcast.fm/+BtuyPCuc0/666">TS</a>]
00:11:17 ◼ ► because you it's not just that you're up there and you're good you're covering [<a href="https://overcast.fm/+BtuyPCuc0/677">TS</a>]
00:11:20 ◼ ► stuff but you you covered like three hours of stuff in 90 minutes or whatever [<a href="https://overcast.fm/+BtuyPCuc0/680">TS</a>]
00:11:32 ◼ ► yeah i mean that the team did a tremendous amount of work and we try to [<a href="https://overcast.fm/+BtuyPCuc0/692">TS</a>]
00:11:35 ◼ ► what did the article i saw on the wringer today I'm gonna be saw this now [<a href="https://overcast.fm/+BtuyPCuc0/695">TS</a>]
00:11:41 ◼ ► i want to go into details the article but the headline was cranked apples [<a href="https://overcast.fm/+BtuyPCuc0/701">TS</a>]
00:11:51 ◼ ► I i read that article in and I can only confirm that it's not true [<a href="https://overcast.fm/+BtuyPCuc0/711">TS</a>]
00:12:01 ◼ ► so I I didn't think about it yesterday but today it occurred to me that they're [<a href="https://overcast.fm/+BtuyPCuc0/721">TS</a>]
00:12:07 ◼ ► sort of wasn't a recurring overriding theme and the announcement yesterday [<a href="https://overcast.fm/+BtuyPCuc0/727">TS</a>]
00:12:11 ◼ ► which in broad strokes is that you guys have opened up a lot of stuff to [<a href="https://overcast.fm/+BtuyPCuc0/731">TS</a>]
00:12:18 ◼ ► third-party developers that was previously reserved for Apple's first [<a href="https://overcast.fm/+BtuyPCuc0/738">TS</a>]
00:12:25 ◼ ► yeah I quickly i might even miss some caulk it so that VoIP apps can get the [<a href="https://overcast.fm/+BtuyPCuc0/745">TS</a>]
00:12:31 ◼ ► same lockscreen privileges for incoming calls as the phone app and facetime [<a href="https://overcast.fm/+BtuyPCuc0/751">TS</a>]
00:12:35 ◼ ► which is yours messages so you have whatsapp can you can specify contact [<a href="https://overcast.fm/+BtuyPCuc0/755">TS</a>]
00:12:42 ◼ ► when i text Craig default by going to wet whatsapp instead of I message I [<a href="https://overcast.fm/+BtuyPCuc0/762">TS</a>]
00:12:47 ◼ ► serie API I message apps maps extensions and even non mac app store apps can now [<a href="https://overcast.fm/+BtuyPCuc0/767">TS</a>]
00:12:59 ◼ ► use card kid in a bunch of my cloud services is that a coincidence or is [<a href="https://overcast.fm/+BtuyPCuc0/779">TS</a>]
00:13:09 ◼ ► that like a strategic part of the plan for this you know this year [<a href="https://overcast.fm/+BtuyPCuc0/789">TS</a>]
00:13:13 ◼ ► well with iOS 8 we we started that with extensions you know opening up like the [<a href="https://overcast.fm/+BtuyPCuc0/793">TS</a>]
00:13:19 ◼ ► share sheet for instance for a while there was if we didn't build it couldn't [<a href="https://overcast.fm/+BtuyPCuc0/799">TS</a>]
00:13:22 ◼ ► be in the share cheating so we had to build a Twitter interface ourselves and [<a href="https://overcast.fm/+BtuyPCuc0/802">TS</a>]
00:13:26 ◼ ► Facebook interface and as a bioassay we started having extensions for for [<a href="https://overcast.fm/+BtuyPCuc0/806">TS</a>]
00:13:31 ◼ ► extending the system was sharing widgets and so we we built a lot of the [<a href="https://overcast.fm/+BtuyPCuc0/811">TS</a>]
00:13:36 ◼ ► technology with XP see services folks know what those are and outer out of [<a href="https://overcast.fm/+BtuyPCuc0/816">TS</a>]
00:13:42 ◼ ► process UI and all the all the building blocks to make this possible and and [<a href="https://overcast.fm/+BtuyPCuc0/822">TS</a>]
00:13:46 ◼ ► this year we really felt like giving the developers more and more opportunities [<a href="https://overcast.fm/+BtuyPCuc0/826">TS</a>]
00:13:50 ◼ ► to let users do what they want to do and across all these experiences was you [<a href="https://overcast.fm/+BtuyPCuc0/830">TS</a>]
00:13:56 ◼ ► know it's a way that we could really make a platform better or for all of our [<a href="https://overcast.fm/+BtuyPCuc0/836">TS</a>]
00:13:59 ◼ ► user so yeah I don't came together nicely with Syria as well and have been [<a href="https://overcast.fm/+BtuyPCuc0/839">TS</a>]
00:14:06 ◼ ► part of it seems to me like as the platform's floral evolved because it's [<a href="https://overcast.fm/+BtuyPCuc0/846">TS</a>]
00:14:10 ◼ ► definitely him especially iOS and mac what it means [<a href="https://overcast.fm/+BtuyPCuc0/850">TS</a>]
00:14:15 ◼ ► to have an appt is more than like on the mac ok you launch an app and a window [<a href="https://overcast.fm/+BtuyPCuc0/855">TS</a>]
00:14:20 ◼ ► opens up and you are in this window and the jeweler's as the developer or on iOS [<a href="https://overcast.fm/+BtuyPCuc0/860">TS</a>]
00:14:26 ◼ ► it's a little simpler is that you get the screen but now to be an app that's [<a href="https://overcast.fm/+BtuyPCuc0/866">TS</a>]
00:14:31 ◼ ► really taking advantage of the the best at the the newest of the platform has to [<a href="https://overcast.fm/+BtuyPCuc0/871">TS</a>]
00:14:36 ◼ ► offer you need to be inside other apps you know widgets inside I message [<a href="https://overcast.fm/+BtuyPCuc0/876">TS</a>]
00:14:44 ◼ ► yeah I think that just makes sense for for mobile i mean if you were if you [<a href="https://overcast.fm/+BtuyPCuc0/884">TS</a>]
00:14:48 ◼ ► have a half and the right place to interact is on the notification on the [<a href="https://overcast.fm/+BtuyPCuc0/888">TS</a>]
00:14:53 ◼ ► lockscreen you don't want to use it have to unlock the phone and launcher app in [<a href="https://overcast.fm/+BtuyPCuc0/893">TS</a>]
00:14:57 ◼ ► order to get something done or invoking your appt with serious gonna be the [<a href="https://overcast.fm/+BtuyPCuc0/897">TS</a>]
00:15:01 ◼ ► quickest path to getting something done we want to make that possible and so I [<a href="https://overcast.fm/+BtuyPCuc0/901">TS</a>]
00:15:05 ◼ ► think that's what you're what you're seeing here as well as you say and [<a href="https://overcast.fm/+BtuyPCuc0/905">TS</a>]
00:15:08 ◼ ► inside of maps if you want to book a ride or you want to get a restaurant or [<a href="https://overcast.fm/+BtuyPCuc0/908">TS</a>]
00:15:12 ◼ ► any of those things I it's going to just be a quicker and smoother flow if your [<a href="https://overcast.fm/+BtuyPCuc0/912">TS</a>]
00:15:17 ◼ ► integrated in the place where the user started instead of requiring switching [<a href="https://overcast.fm/+BtuyPCuc0/917">TS</a>]
00:15:20 ◼ ► around and so this is opening all that up and i think developers are going to [<a href="https://overcast.fm/+BtuyPCuc0/920">TS</a>]
00:15:24 ◼ ► do a tremendous number of things within the we didn't even envision so should be [<a href="https://overcast.fm/+BtuyPCuc0/924">TS</a>]
00:15:27 ◼ ► an exciting year it's also just an evolution of the success of the at model [<a href="https://overcast.fm/+BtuyPCuc0/927">TS</a>]
00:15:32 ◼ ► right we apps apps took off been wildly successful this amazing software process [<a href="https://overcast.fm/+BtuyPCuc0/932">TS</a>]
00:15:39 ◼ ► and then you want to have apps in your Maps you wanted apps in your series [<a href="https://overcast.fm/+BtuyPCuc0/939">TS</a>]
00:15:43 ◼ ► situations and you wanted a person you're you know in your messaging into [<a href="https://overcast.fm/+BtuyPCuc0/943">TS</a>]
00:15:47 ◼ ► we like apps we like them everywhere we want to use them in many places so to me [<a href="https://overcast.fm/+BtuyPCuc0/947">TS</a>]
00:15:52 ◼ ► it's an evolution of what's going on with apps in general I and you mentioned [<a href="https://overcast.fm/+BtuyPCuc0/952">TS</a>]
00:15:56 ◼ ► XP see and i know i mean assistant fairly fairly nerdy crowd but i do think [<a href="https://overcast.fm/+BtuyPCuc0/956">TS</a>]
00:16:02 ◼ ► it-it's a years-long shift where end in my layman's a good XP see is [<a href="https://overcast.fm/+BtuyPCuc0/962">TS</a>]
00:16:09 ◼ ► inter-process communication and it's a way for different processes that can be [<a href="https://overcast.fm/+BtuyPCuc0/969">TS</a>]
00:16:13 ◼ ► sandbox and all of the privacy and hey you this process can't fiddle with the [<a href="https://overcast.fm/+BtuyPCuc0/973">TS</a>]
00:16:20 ◼ ► data of this process without having an inch shared location that they can still [<a href="https://overcast.fm/+BtuyPCuc0/980">TS</a>]
00:16:25 ◼ ► communicate with each other in a rich way [<a href="https://overcast.fm/+BtuyPCuc0/985">TS</a>]
00:16:27 ◼ ► I compared to the old days the mac OS has always been extensible and you [<a href="https://overcast.fm/+BtuyPCuc0/987">TS</a>]
00:16:33 ◼ ► whether you want to go back to the classic mac OS with like an it's or the [<a href="https://overcast.fm/+BtuyPCuc0/993">TS</a>]
00:16:39 ◼ ► next step days with things that bundles and input managers and remember in the [<a href="https://overcast.fm/+BtuyPCuc0/999">TS</a>]
00:16:44 ◼ ► early days of pakistan when we have the hack sees the input managers and that [<a href="https://overcast.fm/+BtuyPCuc0/1004">TS</a>]
00:16:49 ◼ ► was and edit and in layman's terms the fundamental differences those were ways [<a href="https://overcast.fm/+BtuyPCuc0/1009">TS</a>]
00:16:53 ◼ ► to extend apps officially or unofficially where the extension code [<a href="https://overcast.fm/+BtuyPCuc0/1013">TS</a>]
00:17:00 ◼ ► yeah from a stability point of view and a privacy point-of-view really bad news [<a href="https://overcast.fm/+BtuyPCuc0/1020">TS</a>]
00:17:05 ◼ ► so we know we started years and years ago with mock messaging and on that we [<a href="https://overcast.fm/+BtuyPCuc0/1025">TS</a>]
00:17:12 ◼ ► build XP see as a form of remote procedure call or an asynchronous [<a href="https://overcast.fm/+BtuyPCuc0/1032">TS</a>]
00:17:18 ◼ ► messaging structured messaging thing but we then created what we internally [<a href="https://overcast.fm/+BtuyPCuc0/1038">TS</a>]
00:17:22 ◼ ► called XP sea containers which are really what you now think of as spc [<a href="https://overcast.fm/+BtuyPCuc0/1042">TS</a>]
00:17:25 ◼ ► services which the ability to package a whole bunch of code and let the system [<a href="https://overcast.fm/+BtuyPCuc0/1045">TS</a>]
00:17:29 ◼ ► managed launching that code sharing that code down when it needed to but exposing [<a href="https://overcast.fm/+BtuyPCuc0/1049">TS</a>]
00:17:34 ◼ ► services in that way and that turned out to be really important even internally [<a href="https://overcast.fm/+BtuyPCuc0/1054">TS</a>]
00:17:39 ◼ ► within us that we were using it for quite awhile within the OS before was [<a href="https://overcast.fm/+BtuyPCuc0/1059">TS</a>]
00:17:42 ◼ ► exposed as a mechanism for third parties because it allowed us to set different [<a href="https://overcast.fm/+BtuyPCuc0/1062">TS</a>]
00:17:46 ◼ ► security boundaries around different this is really get nerdy but is around [<a href="https://overcast.fm/+BtuyPCuc0/1066">TS</a>]
00:17:56 ◼ ► if if you're gonna go load you know some some image format even or run a document [<a href="https://overcast.fm/+BtuyPCuc0/1076">TS</a>]
00:18:01 ◼ ► a spotlight converter or something that's going to run over all your [<a href="https://overcast.fm/+BtuyPCuc0/1081">TS</a>]
00:18:04 ◼ ► documents you want to make sure that that thing crashes it doesn't crash the [<a href="https://overcast.fm/+BtuyPCuc0/1084">TS</a>]
00:18:09 ◼ ► overall process the the spotlight indexer or the app you don't want to [<a href="https://overcast.fm/+BtuyPCuc0/1089">TS</a>]
00:18:14 ◼ ► have any more access to anything but the one thing its supposed to have to do the [<a href="https://overcast.fm/+BtuyPCuc0/1094">TS</a>]
00:18:18 ◼ ► so this was all part of our our security and sandboxing architecture but then [<a href="https://overcast.fm/+BtuyPCuc0/1098">TS</a>]
00:18:22 ◼ ► with with iOS a we saw the opportunity to combine that with essentially remote [<a href="https://overcast.fm/+BtuyPCuc0/1102">TS</a>]
00:18:28 ◼ ► views the ability to say that the UIUC on screen that looks like it's all from [<a href="https://overcast.fm/+BtuyPCuc0/1108">TS</a>]
00:18:32 ◼ ► one app is actually composed from the main app but also one or more XP see [<a href="https://overcast.fm/+BtuyPCuc0/1112">TS</a>]
00:18:36 ◼ ► services serving you I in into that and we manage all that and that gives you [<a href="https://overcast.fm/+BtuyPCuc0/1116">TS</a>]
00:18:41 ◼ ► this the single experience but we're all the security boundaries and stability [<a href="https://overcast.fm/+BtuyPCuc0/1121">TS</a>]
00:18:45 ◼ ► boundaries are in place and that's that's enabled us to take this [<a href="https://overcast.fm/+BtuyPCuc0/1125">TS</a>]
00:18:48 ◼ ► extensibility model from something that was you know really hack see prone in in [<a href="https://overcast.fm/+BtuyPCuc0/1128">TS</a>]
00:18:53 ◼ ► the next step and and well in it [<a href="https://overcast.fm/+BtuyPCuc0/1133">TS</a>]
00:18:56 ◼ ► yeah 3 and-and-and make it much more stable and so that's that's been now [<a href="https://overcast.fm/+BtuyPCuc0/1136">TS</a>]
00:19:03 ◼ ► building block for for all these things that we're doing and iOS 10 was just [<a href="https://overcast.fm/+BtuyPCuc0/1143">TS</a>]
00:19:07 ◼ ► really stepping on the gas on the places where we could do that that made the [<a href="https://overcast.fm/+BtuyPCuc0/1147">TS</a>]
00:19:10 ◼ ► biggest difference for user experience um one of the most surprising changes [<a href="https://overcast.fm/+BtuyPCuc0/1150">TS</a>]
00:19:15 ◼ ► and again I think that this is in the spirit of openness or flexibility on [<a href="https://overcast.fm/+BtuyPCuc0/1155">TS</a>]
00:19:20 ◼ ► Apple's part and relinquishing control that previously wasn't linkage and it [<a href="https://overcast.fm/+BtuyPCuc0/1160">TS</a>]
00:19:25 ◼ ► surprised me is that you can now remove a whole bunch of the default apps on iOS [<a href="https://overcast.fm/+BtuyPCuc0/1165">TS</a>]
00:19:31 ◼ ► from your home screen though you would not want to [<a href="https://overcast.fm/+BtuyPCuc0/1171">TS</a>]
00:19:36 ◼ ► you have the freedom just knowing you have the power that you'll never use [<a href="https://overcast.fm/+BtuyPCuc0/1176">TS</a>]
00:19:40 ◼ ► this is it's one of my favorite pages on it on the what's newsite is i love the [<a href="https://overcast.fm/+BtuyPCuc0/1180">TS</a>]
00:19:45 ◼ ► page because it even goes out of the way to say you know because of all the [<a href="https://overcast.fm/+BtuyPCuc0/1185">TS</a>]
00:19:48 ◼ ► compression that we use and and the techniques that we use in the shared [<a href="https://overcast.fm/+BtuyPCuc0/1188">TS</a>]
00:19:51 ◼ ► frameworks they only take up a hundred and fifty megabytes [<a href="https://overcast.fm/+BtuyPCuc0/1191">TS</a>]
00:19:56 ◼ ► yeah well okay so this is true this is true I we should be really clear on [<a href="https://overcast.fm/+BtuyPCuc0/1196">TS</a>]
00:20:02 ◼ ► actually what this feature is what it's not because not everything you might [<a href="https://overcast.fm/+BtuyPCuc0/1202">TS</a>]
00:20:06 ◼ ► think it is so so what it is is you are removing when you remove an app you're [<a href="https://overcast.fm/+BtuyPCuc0/1206">TS</a>]
00:20:12 ◼ ► removing it from the home screen you're removing all the user data associated [<a href="https://overcast.fm/+BtuyPCuc0/1212">TS</a>]
00:20:15 ◼ ► from it you're removing all of the hooks that it has and other system services [<a href="https://overcast.fm/+BtuyPCuc0/1215">TS</a>]
00:20:20 ◼ ► like Siri no longer will try to use that when you talk to and so forth [<a href="https://overcast.fm/+BtuyPCuc0/1220">TS</a>]
00:20:25 ◼ ► we're not actually deleting the application binary and the reason is is [<a href="https://overcast.fm/+BtuyPCuc0/1225">TS</a>]
00:20:29 ◼ ► really twofold one they're small but more significantly the whole iOS [<a href="https://overcast.fm/+BtuyPCuc0/1229">TS</a>]
00:20:34 ◼ ► security architecture around the system update is this one signed binary where [<a href="https://overcast.fm/+BtuyPCuc0/1234">TS</a>]
00:20:42 ◼ ► we can verify the integrity of that with every update that there's no mixing and [<a href="https://overcast.fm/+BtuyPCuc0/1242">TS</a>]
00:20:46 ◼ ► matching going on between all of these different pieces and so if you go and [<a href="https://overcast.fm/+BtuyPCuc0/1246">TS</a>]
00:20:51 ◼ ► say well I don't like what's an app that someone would remove I'm gonna get this [<a href="https://overcast.fm/+BtuyPCuc0/1251">TS</a>]
00:21:01 ◼ ► stocks stock start some people don't follow the stock market fair enough some [<a href="https://overcast.fm/+BtuyPCuc0/1261">TS</a>]
00:21:05 ◼ ► people do not follow the stock market or that's not witches are good for them [<a href="https://overcast.fm/+BtuyPCuc0/1265">TS</a>]
00:21:08 ◼ ► yes something yes and and we don't they might remove that app and and when you [<a href="https://overcast.fm/+BtuyPCuc0/1268">TS</a>]
00:21:14 ◼ ► do it's hidden in any user data and preferences and so forth associate was [<a href="https://overcast.fm/+BtuyPCuc0/1274">TS</a>]
00:21:19 ◼ ► if you want to get it back we were thinking about how do we how do we let [<a href="https://overcast.fm/+BtuyPCuc0/1279">TS</a>]
00:21:22 ◼ ► you restore this we thought well people are naturally when they if they want to [<a href="https://overcast.fm/+BtuyPCuc0/1282">TS</a>]
00:21:26 ◼ ► they're gonna go to the app store and search for it and so you go to the app [<a href="https://overcast.fm/+BtuyPCuc0/1286">TS</a>]
00:21:29 ◼ ► store and search for it and it'll show up and you'll say get and it will [<a href="https://overcast.fm/+BtuyPCuc0/1289">TS</a>]
00:21:34 ◼ ► reappear because that's how they know to be fun but the download will be running [<a href="https://overcast.fm/+BtuyPCuc0/1294">TS</a>]
00:21:38 ◼ ► arguably fast exactly compression technology gets extra incentives led [<a href="https://overcast.fm/+BtuyPCuc0/1298">TS</a>]
00:21:46 ◼ ► sometimes mistakenly report that we're moving these apps out of the system [<a href="https://overcast.fm/+BtuyPCuc0/1306">TS</a>]
00:21:50 ◼ ► bundle and into the store for downloading and that's not really the [<a href="https://overcast.fm/+BtuyPCuc0/1310">TS</a>]
00:21:53 ◼ ► case we're just making up the easy mechanism for restoring Ezra's seeing it [<a href="https://overcast.fm/+BtuyPCuc0/1313">TS</a>]
00:21:57 ◼ ► from the store like that it's it's really still part of the system is that [<a href="https://overcast.fm/+BtuyPCuc0/1317">TS</a>]
00:22:00 ◼ ► the records right here that's interesting that means there won't be [<a href="https://overcast.fm/+BtuyPCuc0/1320">TS</a>]
00:22:03 ◼ ► like an update to mail that comes to the app store it's just just like it used to [<a href="https://overcast.fm/+BtuyPCuc0/1323">TS</a>]
00:22:08 ◼ ► that is correct I'm well speaking of the app store on this last week [<a href="https://overcast.fm/+BtuyPCuc0/1328">TS</a>]
00:22:17 ◼ ► a week another reason I sound on this side I just got these gigantic a total [<a href="https://overcast.fm/+BtuyPCuc0/1337">TS</a>]
00:22:22 ◼ ► nerd out and I'm just gonna let him have fun and I have no problem with that a [<a href="https://overcast.fm/+BtuyPCuc0/1342">TS</a>]
00:22:27 ◼ ► week ago there were a bunch of changes improvements to the app store in a [<a href="https://overcast.fm/+BtuyPCuc0/1347">TS</a>]
00:22:35 ◼ ► certain sense you can do you know it are one of them and it did not get mentioned [<a href="https://overcast.fm/+BtuyPCuc0/1355">TS</a>]
00:22:38 ◼ ► in kino but review times for absolutely to the appstore way faster news [<a href="https://overcast.fm/+BtuyPCuc0/1358">TS</a>]
00:22:52 ◼ ► we got this is one of those cases where we can address a problem before it [<a href="https://overcast.fm/+BtuyPCuc0/1372">TS</a>]
00:22:57 ◼ ► starts to boil over just in anticipation of potential future it for the audience [<a href="https://overcast.fm/+BtuyPCuc0/1377">TS</a>]
00:23:06 ◼ ► at the keynote though that to not even mention that and just take that applause [<a href="https://overcast.fm/+BtuyPCuc0/1386">TS</a>]
00:23:11 ◼ ► is amazing because you know that it's coming in that developers are now pretty [<a href="https://overcast.fm/+BtuyPCuc0/1391">TS</a>]
00:23:16 ◼ ► happy about that it would have been an easy way to get applause but we didn't [<a href="https://overcast.fm/+BtuyPCuc0/1396">TS</a>]
00:23:22 ◼ ► yeah you know it was exactly people have all these awesome conspiracy theories in [<a href="https://overcast.fm/+BtuyPCuc0/1402">TS</a>]
00:23:27 ◼ ► the fun to read but it was exactly what we said which was the we were working in [<a href="https://overcast.fm/+BtuyPCuc0/1407">TS</a>]
00:23:33 ◼ ► the keynote we actually thought about having a whole developer section to talk [<a href="https://overcast.fm/+BtuyPCuc0/1413">TS</a>]
00:23:37 ◼ ► about the app store the keynote and looking at keeping it really we really [<a href="https://overcast.fm/+BtuyPCuc0/1417">TS</a>]
00:23:41 ◼ ► want to get done before and just under two hours if we could and and you [<a href="https://overcast.fm/+BtuyPCuc0/1421">TS</a>]
00:23:46 ◼ ► couldn't really talk about that and the subscription stuff and the and the [<a href="https://overcast.fm/+BtuyPCuc0/1426">TS</a>]
00:23:51 ◼ ► answer stuff and all that in in three minutes we really need to talk about 15 [<a href="https://overcast.fm/+BtuyPCuc0/1431">TS</a>]
00:23:55 ◼ ► minutes to explain in and and it just wasn't worth losing 15 minutes a product [<a href="https://overcast.fm/+BtuyPCuc0/1435">TS</a>]
00:24:01 ◼ ► time to talk about that if we could instead just talking to people ahead of [<a href="https://overcast.fm/+BtuyPCuc0/1441">TS</a>]
00:24:05 ◼ ► time so we decided to do something we've never done before which is before the [<a href="https://overcast.fm/+BtuyPCuc0/1445">TS</a>]
00:24:11 ◼ ► however it was kind of tough to do because here we're talking to to you and [<a href="https://overcast.fm/+BtuyPCuc0/1451">TS</a>]
00:24:15 ◼ ► a few others and saying here things we're doing for the appstore knowing [<a href="https://overcast.fm/+BtuyPCuc0/1455">TS</a>]
00:24:18 ◼ ► that we still have to come a few days later you know apps working with Cirie [<a href="https://overcast.fm/+BtuyPCuc0/1458">TS</a>]
00:24:23 ◼ ► and apps working with messages and these are huge impact on developers and a new [<a href="https://overcast.fm/+BtuyPCuc0/1463">TS</a>]
00:24:27 ◼ ► a noose store for message apps are going to come out and so we can really tell [<a href="https://overcast.fm/+BtuyPCuc0/1467">TS</a>]
00:24:32 ◼ ► the whole picture of all the things we're doing so he told sort of half of [<a href="https://overcast.fm/+BtuyPCuc0/1472">TS</a>]
00:24:35 ◼ ► it and and waited for the rest well part of it that goes together so one of the [<a href="https://overcast.fm/+BtuyPCuc0/1475">TS</a>]
00:24:40 ◼ ► improvements last week was search ads and i noticed energy if you notice [<a href="https://overcast.fm/+BtuyPCuc0/1480">TS</a>]
00:24:47 ◼ ► before we came out there was an ad that showed up first as is John you did your [<a href="https://overcast.fm/+BtuyPCuc0/1487">TS</a>]
00:24:52 ◼ ► ads before when we started to study [<a href="https://overcast.fm/+BtuyPCuc0/1492">TS</a>]
00:24:54 ◼ ► it was really nice thank you find two of the three were relevant to what i want [<a href="https://overcast.fm/+BtuyPCuc0/1494">TS</a>]
00:25:12 ◼ ► for the for the benefit of your advertising won't mention which 1i [<a href="https://overcast.fm/+BtuyPCuc0/1512">TS</a>]
00:25:15 ◼ ► didn't find quite relevant to my interests [<a href="https://overcast.fm/+BtuyPCuc0/1515">TS</a>]
00:25:21 ◼ ► I was gonna be nice i was gonna say [<a href="https://overcast.fm/+BtuyPCuc0/1521">TS</a>]
00:25:28 ◼ ► I was going to say how there's a italian that you couldn't mention a week ago [<a href="https://overcast.fm/+BtuyPCuc0/1528">TS</a>]
00:25:32 ◼ ► where the idea of the search is it improves discoverability and there's a [<a href="https://overcast.fm/+BtuyPCuc0/1532">TS</a>]
00:25:38 ◼ ► discoverability aspect with the iMessage apps where if i send you a widget [<a href="https://overcast.fm/+BtuyPCuc0/1538">TS</a>]
00:25:44 ◼ ► through an iMessage happen you don't have it yet there's a very subtle you [<a href="https://overcast.fm/+BtuyPCuc0/1544">TS</a>]
00:25:49 ◼ ► know this was before i forget what exactly did ya see the two in a couple [<a href="https://overcast.fm/+BtuyPCuc0/1549">TS</a>]
00:25:54 ◼ ► of really interesting things that the team did and working on on this message [<a href="https://overcast.fm/+BtuyPCuc0/1554">TS</a>]
00:25:58 ◼ ► apps is number one that if i send you something if i send you a sticker if i [<a href="https://overcast.fm/+BtuyPCuc0/1558">TS</a>]
00:26:04 ◼ ► send you a jibjab you get to receive it and expand experience it without having [<a href="https://overcast.fm/+BtuyPCuc0/1564">TS</a>]
00:26:09 ◼ ► to download the app and so you can do that on a lot of these things where some [<a href="https://overcast.fm/+BtuyPCuc0/1569">TS</a>]
00:26:14 ◼ ► other services you're always being hit with the hey download this in order to [<a href="https://overcast.fm/+BtuyPCuc0/1574">TS</a>]
00:26:17 ◼ ► see what someone sending you the team really wanted to have a great experience [<a href="https://overcast.fm/+BtuyPCuc0/1577">TS</a>]
00:26:20 ◼ ► for the receiver you don't have to do that however there is attribution there [<a href="https://overcast.fm/+BtuyPCuc0/1580">TS</a>]
00:26:24 ◼ ► and you can choose to get it for like one of those jobs really cool i want to [<a href="https://overcast.fm/+BtuyPCuc0/1584">TS</a>]
00:26:28 ◼ ► download them to and share them with friends and hopefully that will become a [<a href="https://overcast.fm/+BtuyPCuc0/1588">TS</a>]
00:26:32 ◼ ► nice viral marketing in addition to other ways for users to discover apps [<a href="https://overcast.fm/+BtuyPCuc0/1592">TS</a>]
00:26:36 ◼ ► and messages on on search ads make the case and you when we talked last week [<a href="https://overcast.fm/+BtuyPCuc0/1596">TS</a>]
00:26:44 ◼ ► you did and I I on the phone call I thought yeah that makes sense and then [<a href="https://overcast.fm/+BtuyPCuc0/1604">TS</a>]
00:26:48 ◼ ► and and I want to live my notes and I was like I'm not sure I get it [<a href="https://overcast.fm/+BtuyPCuc0/1608">TS</a>]
00:26:51 ◼ ► make the case and I on this part on this particular partnership that that the [<a href="https://overcast.fm/+BtuyPCuc0/1611">TS</a>]
00:26:55 ◼ ► system that you guys have designed can and should be to the benefit of smaller [<a href="https://overcast.fm/+BtuyPCuc0/1615">TS</a>]
00:27:01 ◼ ► indie developers and it's not going to be dominated by the biggest companies [<a href="https://overcast.fm/+BtuyPCuc0/1621">TS</a>]
00:27:07 ◼ ► that with the you know budgets that are more than everybody here combined so the [<a href="https://overcast.fm/+BtuyPCuc0/1627">TS</a>]
00:27:13 ◼ ► the to the to sort of priorities we set on the team as they were working on it [<a href="https://overcast.fm/+BtuyPCuc0/1633">TS</a>]
00:27:18 ◼ ► was if we're gonna do this we have to do in a way that number one protects your [<a href="https://overcast.fm/+BtuyPCuc0/1638">TS</a>]
00:27:24 ◼ ► privacy there are many ways that companies do when they're not protecting [<a href="https://overcast.fm/+BtuyPCuc0/1644">TS</a>]
00:27:27 ◼ ► privacy and we need to understand that and secondly how do you do in a way that [<a href="https://overcast.fm/+BtuyPCuc0/1647">TS</a>]
00:27:32 ◼ ► gives advantages too small indie developers because it's easy to imagine [<a href="https://overcast.fm/+BtuyPCuc0/1652">TS</a>]
00:27:36 ◼ ► a system that didn't do that and so we set out to [<a href="https://overcast.fm/+BtuyPCuc0/1656">TS</a>]
00:27:39 ◼ ► think of all the things we could do to make that possible and and there's a [<a href="https://overcast.fm/+BtuyPCuc0/1659">TS</a>]
00:27:42 ◼ ► long list of things and and we'll go through all of the morning all but but [<a href="https://overcast.fm/+BtuyPCuc0/1662">TS</a>]
00:27:47 ◼ ► there are many things things like first of all there's no minimum bid so we [<a href="https://overcast.fm/+BtuyPCuc0/1667">TS</a>]
00:27:52 ◼ ► don't set up a bar if you have a very small amount of money can just do what [<a href="https://overcast.fm/+BtuyPCuc0/1672">TS</a>]
00:27:56 ◼ ► you want small money the fact that we're going to work really hard to try to make [<a href="https://overcast.fm/+BtuyPCuc0/1676">TS</a>]
00:28:00 ◼ ► relevance the top priority over bid for why something gets shown that the users [<a href="https://overcast.fm/+BtuyPCuc0/1680">TS</a>]
00:28:07 ◼ ► are the ultimate deciders of what gets shown based on their cliques are big [<a href="https://overcast.fm/+BtuyPCuc0/1687">TS</a>]
00:28:12 ◼ ► input to what is relevant to the search result the fact that we're going to work [<a href="https://overcast.fm/+BtuyPCuc0/1692">TS</a>]
00:28:18 ◼ ► hard to try to police and improve the whole metadata system if we find as it [<a href="https://overcast.fm/+BtuyPCuc0/1698">TS</a>]
00:28:23 ◼ ► easily could be abused 222 her developers the fact that there's been a [<a href="https://overcast.fm/+BtuyPCuc0/1703">TS</a>]
00:28:29 ◼ ► hotly debated thing the fact that you can Duke on questioning you can use [<a href="https://overcast.fm/+BtuyPCuc0/1709">TS</a>]
00:28:33 ◼ ► someone else's brand in your ad words that you want to use as we thought about [<a href="https://overcast.fm/+BtuyPCuc0/1713">TS</a>]
00:28:39 ◼ ► it that is more likely to benefit the small developer than the big developer [<a href="https://overcast.fm/+BtuyPCuc0/1719">TS</a>]
00:28:43 ◼ ► because the big developers are going to pick on a lot of small developer terms [<a href="https://overcast.fm/+BtuyPCuc0/1723">TS</a>]
00:28:46 ◼ ► but a small developer can try to latch onto a big developers name if you want [<a href="https://overcast.fm/+BtuyPCuc0/1726">TS</a>]
00:28:49 ◼ ► to search for angry birds in your game you can write if in so we think that [<a href="https://overcast.fm/+BtuyPCuc0/1729">TS</a>]
00:28:54 ◼ ► that can help him the fact that there is no exclusivity so at large development [<a href="https://overcast.fm/+BtuyPCuc0/1734">TS</a>]
00:28:58 ◼ ► cannot say and I want to be the top bed and i'm going to spend everything I can [<a href="https://overcast.fm/+BtuyPCuc0/1738">TS</a>]
00:29:03 ◼ ► to buy up this term there will be no exclusivity is going to be a rotation [<a href="https://overcast.fm/+BtuyPCuc0/1743">TS</a>]
00:29:06 ◼ ► there and as the rotation appears the relevance will help drive it further [<a href="https://overcast.fm/+BtuyPCuc0/1746">TS</a>]
00:29:10 ◼ ► so we're trying everything we can and i think one of the best things is right [<a href="https://overcast.fm/+BtuyPCuc0/1750">TS</a>]
00:29:15 ◼ ► once our data throughout the summer the downloads the users get from the ads are [<a href="https://overcast.fm/+BtuyPCuc0/1755">TS</a>]
00:29:20 ◼ ► real downloads to benefit the developer but we're not charging during the beta [<a href="https://overcast.fm/+BtuyPCuc0/1760">TS</a>]
00:29:24 ◼ ► time so it's a chance for everybody to get in and try it out [<a href="https://overcast.fm/+BtuyPCuc0/1764">TS</a>]
00:29:27 ◼ ► help us learn from it and drive real downloads real does business about any [<a href="https://overcast.fm/+BtuyPCuc0/1767">TS</a>]
00:29:32 ◼ ► so we're trying to think of things we can do and will think more will will [<a href="https://overcast.fm/+BtuyPCuc0/1772">TS</a>]
00:29:36 ◼ ► take feedback and see what's happening and what works and doesn't work and who [<a href="https://overcast.fm/+BtuyPCuc0/1776">TS</a>]
00:29:39 ◼ ► feels like the getting stomped on and we'll try to do all we can to make it [<a href="https://overcast.fm/+BtuyPCuc0/1779">TS</a>]
00:29:45 ◼ ► and the the last bit of news with the appstore changes are live in a big the [<a href="https://overcast.fm/+BtuyPCuc0/1785">TS</a>]
00:29:55 ◼ ► third of it was an expansion of the categories that are allowed for [<a href="https://overcast.fm/+BtuyPCuc0/1795">TS</a>]
00:29:59 ◼ ► subscriptions i don't know if you noticed but there was a little bit [<a href="https://overcast.fm/+BtuyPCuc0/1799">TS</a>]
00:30:02 ◼ ► confusing last week about the difference between all apps from all categories vs [<a href="https://overcast.fm/+BtuyPCuc0/1802">TS</a>]
00:30:07 ◼ ► all apps let me to let me explain that [<a href="https://overcast.fm/+BtuyPCuc0/1807">TS</a>]
00:30:09 ◼ ► um so our intention is exactly as as we talked about which is we're opening up [<a href="https://overcast.fm/+BtuyPCuc0/1809">TS</a>]
00:30:17 ◼ ► subscription model to all categories this so what kind of an after you make [<a href="https://overcast.fm/+BtuyPCuc0/1817">TS</a>]
00:30:24 ◼ ► doesn't directly have an impact on whether you can have a subscription [<a href="https://overcast.fm/+BtuyPCuc0/1824">TS</a>]
00:30:27 ◼ ► model or not there are we if we want to open up subscriptions to all developers [<a href="https://overcast.fm/+BtuyPCuc0/1827">TS</a>]
00:30:32 ◼ ► of all apps that is the hope however there are a couple little little gotchas [<a href="https://overcast.fm/+BtuyPCuc0/1832">TS</a>]
00:30:39 ◼ ► what we have to be careful and so that's why does this some caution here at [<a href="https://overcast.fm/+BtuyPCuc0/1839">TS</a>]
00:30:43 ◼ ► number one if you want to create a professional app and you're going to [<a href="https://overcast.fm/+BtuyPCuc0/1843">TS</a>]
00:30:46 ◼ ► maintain it and do updates and you want to have some ongoing revenue stream [<a href="https://overcast.fm/+BtuyPCuc0/1846">TS</a>]
00:30:50 ◼ ► that's of course intention of this but because it's pop on that right do we do [<a href="https://overcast.fm/+BtuyPCuc0/1850">TS</a>]
00:31:00 ◼ ► users really want and I'm sorry to pick on this category if somebody makes this [<a href="https://overcast.fm/+BtuyPCuc0/1860">TS</a>]
00:31:04 ◼ ► out because I'm sure there's examples where you you would want but do you [<a href="https://overcast.fm/+BtuyPCuc0/1864">TS</a>]
00:31:07 ◼ ► wanna a flashlight app to now be a nap you have to pay for forever with a [<a href="https://overcast.fm/+BtuyPCuc0/1867">TS</a>]
00:31:11 ◼ ► subscription model uses probably don't want that [<a href="https://overcast.fm/+BtuyPCuc0/1871">TS</a>]
00:31:15 ◼ ► and so we have to be sensitive first of all to is there some minimum [<a href="https://overcast.fm/+BtuyPCuc0/1875">TS</a>]
00:31:19 ◼ ► functionality where users now get pissed off and say everything's turned [<a href="https://overcast.fm/+BtuyPCuc0/1879">TS</a>]
00:31:25 ◼ ► I don't want to buy stuff anymore this is not okay [<a href="https://overcast.fm/+BtuyPCuc0/1885">TS</a>]
00:31:28 ◼ ► the end and now that's a a drag on business on the app store and therefore [<a href="https://overcast.fm/+BtuyPCuc0/1888">TS</a>]
00:31:32 ◼ ► so where we feel responsibility and I read your time you think so hey why not [<a href="https://overcast.fm/+BtuyPCuc0/1892">TS</a>]
00:31:36 ◼ ► just the market choose but what if the market screws itself up and it does [<a href="https://overcast.fm/+BtuyPCuc0/1896">TS</a>]
00:31:40 ◼ ► badly and then we all lose so we have to be a little bit sensitive to not do [<a href="https://overcast.fm/+BtuyPCuc0/1900">TS</a>]
00:31:44 ◼ ► something we think that could backfire and heard all of us so we want to be [<a href="https://overcast.fm/+BtuyPCuc0/1904">TS</a>]
00:31:48 ◼ ► careful about minimum functionality to be some guideline around that which we [<a href="https://overcast.fm/+BtuyPCuc0/1908">TS</a>]
00:31:52 ◼ ► already have a guideline a minimum functionality for anything you can just [<a href="https://overcast.fm/+BtuyPCuc0/1912">TS</a>]
00:31:56 ◼ ► wrap a website and call it an hour [<a href="https://overcast.fm/+BtuyPCuc0/1916">TS</a>]
00:31:58 ◼ ► but to be a little bit more functionality for subscription [<a href="https://overcast.fm/+BtuyPCuc0/1918">TS</a>]
00:32:01 ◼ ► I think the guide the guidelines include and our long-standing guidelines that [<a href="https://overcast.fm/+BtuyPCuc0/1921">TS</a>]
00:32:05 ◼ ► the app store has plenty of fart apps already that that is absolutely one of [<a href="https://overcast.fm/+BtuyPCuc0/1925">TS</a>]
00:32:09 ◼ ► the rules and then there is a secondary issue which is and we're working through [<a href="https://overcast.fm/+BtuyPCuc0/1929">TS</a>]
00:32:16 ◼ ► there are certain are certain states and governments where there are laws about [<a href="https://overcast.fm/+BtuyPCuc0/1936">TS</a>]
00:32:22 ◼ ► creating a subscription revenue stream without a clear promise to the user of [<a href="https://overcast.fm/+BtuyPCuc0/1942">TS</a>]
00:32:27 ◼ ► what they're paying for down the road and so our legal team has been working [<a href="https://overcast.fm/+BtuyPCuc0/1947">TS</a>]
00:32:30 ◼ ► with us on this on trying to make sure we put in place in the store the right [<a href="https://overcast.fm/+BtuyPCuc0/1950">TS</a>]
00:32:34 ◼ ► way for developers to make clear their intention to deliver value for that [<a href="https://overcast.fm/+BtuyPCuc0/1954">TS</a>]
00:32:39 ◼ ► customer also be breaking the law by asking for subscription with no [<a href="https://overcast.fm/+BtuyPCuc0/1959">TS</a>]
00:32:43 ◼ ► intention to delivering value down the road and so we want to be careful of [<a href="https://overcast.fm/+BtuyPCuc0/1963">TS</a>]
00:32:46 ◼ ► those things so those are the kinds of reasons we have cabinets on it but the [<a href="https://overcast.fm/+BtuyPCuc0/1966">TS</a>]
00:32:51 ◼ ► intention is i think is all what we all want [<a href="https://overcast.fm/+BtuyPCuc0/1971">TS</a>]
00:33:07 ◼ ► I'm not going to say it's been treated as the ugly stepchild but maybe the [<a href="https://overcast.fm/+BtuyPCuc0/1987">TS</a>]
00:33:11 ◼ ► slightly less attractive step tile and a couple of examples test flight beta [<a href="https://overcast.fm/+BtuyPCuc0/1991">TS</a>]
00:33:17 ◼ ► testing was in iOS App Store I Craig is it in the mac app store yet i don't [<a href="https://overcast.fm/+BtuyPCuc0/1997">TS</a>]
00:33:23 ◼ ► alright so no test flight I know you don't video video reviews i know i dent [<a href="https://overcast.fm/+BtuyPCuc0/2003">TS</a>]
00:33:30 ◼ ► in it seems like that really works like there's you know instead of just static [<a href="https://overcast.fm/+BtuyPCuc0/2010">TS</a>]
00:33:34 ◼ ► screenshots to show your app on iOS you can have a video that shows it in [<a href="https://overcast.fm/+BtuyPCuc0/2014">TS</a>]
00:33:38 ◼ ► animation and a lot of times for developers who are doing the the the [<a href="https://overcast.fm/+BtuyPCuc0/2018">TS</a>]
00:33:42 ◼ ► cinematic experience of really making the appt feel great [<a href="https://overcast.fm/+BtuyPCuc0/2022">TS</a>]
00:33:46 ◼ ► the video can do so much more than than a static screenshot on and all of the [<a href="https://overcast.fm/+BtuyPCuc0/2026">TS</a>]
00:33:53 ◼ ► news last week applies to all of the app stores so that in and of itself is a [<a href="https://overcast.fm/+BtuyPCuc0/2033">TS</a>]
00:33:58 ◼ ► change in a a change in the way the app story distributing new features yeah so [<a href="https://overcast.fm/+BtuyPCuc0/2038">TS</a>]
00:34:06 ◼ ► um we love all of our kids and I'm sure all of you do as well [<a href="https://overcast.fm/+BtuyPCuc0/2046">TS</a>]
00:34:10 ◼ ► equally and and and so so we love the mac app store we wanted to do well we [<a href="https://overcast.fm/+BtuyPCuc0/2050">TS</a>]
00:34:18 ◼ ► want to support the developers in its we care a lot about it we use it ourselves [<a href="https://overcast.fm/+BtuyPCuc0/2058">TS</a>]
00:34:21 ◼ ► it's a very important store for ourselves we moved all of our software [<a href="https://overcast.fm/+BtuyPCuc0/2061">TS</a>]
00:34:25 ◼ ► distribution into it and are very happy with that so we're one happy software [<a href="https://overcast.fm/+BtuyPCuc0/2065">TS</a>]
00:34:29 ◼ ► developer that's using it and and and and we still think in the long view of [<a href="https://overcast.fm/+BtuyPCuc0/2069">TS</a>]
00:34:36 ◼ ► it matters a great deal we think it matters for privacy we think it matters [<a href="https://overcast.fm/+BtuyPCuc0/2076">TS</a>]
00:34:41 ◼ ► for security we think it matters for quality on the store [<a href="https://overcast.fm/+BtuyPCuc0/2081">TS</a>]
00:34:45 ◼ ► we've all seen examples of apps that have been hijacked on servers where [<a href="https://overcast.fm/+BtuyPCuc0/2085">TS</a>]
00:34:49 ◼ ► people download stuff that have viruses injected in them and we don't want any [<a href="https://overcast.fm/+BtuyPCuc0/2089">TS</a>]
00:34:52 ◼ ► part of that any that all of us so we think it's a still an important solution [<a href="https://overcast.fm/+BtuyPCuc0/2092">TS</a>]
00:34:56 ◼ ► and we're dedicated to it there are things through the years in the mac app [<a href="https://overcast.fm/+BtuyPCuc0/2096">TS</a>]
00:35:01 ◼ ► store that haven't been fully implemented because they didn't make as [<a href="https://overcast.fm/+BtuyPCuc0/2101">TS</a>]
00:35:04 ◼ ► much sense in the mac as they did in iOS or the engineering effort was really [<a href="https://overcast.fm/+BtuyPCuc0/2104">TS</a>]
00:35:09 ◼ ► high for for a benefit that wasn't seen as big or whatever I example . so test [<a href="https://overcast.fm/+BtuyPCuc0/2109">TS</a>]
00:35:15 ◼ ► flight you know for the engineering involved there [<a href="https://overcast.fm/+BtuyPCuc0/2115">TS</a>]
00:35:18 ◼ ► you know people felt that there are a lot of opportunities in the map from [<a href="https://overcast.fm/+BtuyPCuc0/2118">TS</a>]
00:35:22 ◼ ► website to download apps for tests and ribs distribute beta software so the [<a href="https://overcast.fm/+BtuyPCuc0/2122">TS</a>]
00:35:28 ◼ ► need wasn't as great right it was a clear need is not as clear on mac so [<a href="https://overcast.fm/+BtuyPCuc0/2128">TS</a>]
00:35:32 ◼ ► that's why some decisions were made and trade-offs their arm but as you say as [<a href="https://overcast.fm/+BtuyPCuc0/2132">TS</a>]
00:35:38 ◼ ► I've been working more with the appstore team since december you know I've really [<a href="https://overcast.fm/+BtuyPCuc0/2138">TS</a>]
00:35:43 ◼ ► push the team to please make sure everything makes sense across all the [<a href="https://overcast.fm/+BtuyPCuc0/2143">TS</a>]
00:35:48 ◼ ► stores as much as possible and maybe some exception to that that that we have [<a href="https://overcast.fm/+BtuyPCuc0/2148">TS</a>]
00:35:52 ◼ ► to make but we don't want to we want to try to do everything the same on all the [<a href="https://overcast.fm/+BtuyPCuc0/2152">TS</a>]
00:35:56 ◼ ► stores as much as possible including the mac app store so one thing the mac app [<a href="https://overcast.fm/+BtuyPCuc0/2156">TS</a>]
00:36:05 ◼ ► store is is has been good for and and the mac software ecosystem in general is [<a href="https://overcast.fm/+BtuyPCuc0/2165">TS</a>]
00:36:10 ◼ ► good for is that it seems to support higher prices of apps for for truly [<a href="https://overcast.fm/+BtuyPCuc0/2170">TS</a>]
00:36:15 ◼ ► professional apps deeper apps and there's aid consensus or you know maybe [<a href="https://overcast.fm/+BtuyPCuc0/2175">TS</a>]
00:36:22 ◼ ► not consensus is wrong or maybe you'll disagree but there's a lot of people who [<a href="https://overcast.fm/+BtuyPCuc0/2182">TS</a>]
00:36:25 ◼ ► think that one of the things that's holding back the ipad especially now [<a href="https://overcast.fm/+BtuyPCuc0/2185">TS</a>]
00:36:28 ◼ ► that it's the ipad pro from replacing a macbook for someone who might want to is [<a href="https://overcast.fm/+BtuyPCuc0/2188">TS</a>]
00:36:36 ◼ ► that it lacks the same depth of deep apps for work that the mac has and the [<a href="https://overcast.fm/+BtuyPCuc0/2196">TS</a>]
00:36:43 ◼ ► reason is that the pricing pressure is more like iphone style couple of bucks [<a href="https://overcast.fm/+BtuyPCuc0/2203">TS</a>]
00:36:49 ◼ ► as opposed to Mac style where fifty-dollar $80 hundred-dollar software [<a href="https://overcast.fm/+BtuyPCuc0/2209">TS</a>]
00:36:57 ◼ ► oh I think you see two things happening at the same time number one the ipads [<a href="https://overcast.fm/+BtuyPCuc0/2217">TS</a>]
00:37:03 ◼ ► capabilities are growing as a pc replacement product for some people i [<a href="https://overcast.fm/+BtuyPCuc0/2223">TS</a>]
00:37:09 ◼ ► know some people have made some statements about that I don't know who [<a href="https://overcast.fm/+BtuyPCuc0/2229">TS</a>]
00:37:12 ◼ ► and and and so we're trying to make it more powerful making it larger screen [<a href="https://overcast.fm/+BtuyPCuc0/2232">TS</a>]
00:37:18 ◼ ► keyboards the more powerful processors and and all that's happening to drive it [<a href="https://overcast.fm/+BtuyPCuc0/2238">TS</a>]
00:37:23 ◼ ► into a more capable product at the same time you start seem more professional [<a href="https://overcast.fm/+BtuyPCuc0/2243">TS</a>]
00:37:28 ◼ ► applications begin to make their way onto it and and so I think we're [<a href="https://overcast.fm/+BtuyPCuc0/2248">TS</a>]
00:37:32 ◼ ► seeing changing changes there were seeing certainly apps that have a [<a href="https://overcast.fm/+BtuyPCuc0/2252">TS</a>]
00:37:36 ◼ ► similar version on on your iPhone that you wanted your iPad will have some [<a href="https://overcast.fm/+BtuyPCuc0/2256">TS</a>]
00:37:41 ◼ ► pricing but other apps that may be coming over the mac or pc are bringing [<a href="https://overcast.fm/+BtuyPCuc0/2261">TS</a>]
00:37:45 ◼ ► on pricing models that are more like that and so you're going to see this [<a href="https://overcast.fm/+BtuyPCuc0/2265">TS</a>]
00:37:48 ◼ ► this duality with ipad that it's it is a little both happening and we see an [<a href="https://overcast.fm/+BtuyPCuc0/2268">TS</a>]
00:37:53 ◼ ► increase of the more professional apps happening and we see stuff and flight [<a href="https://overcast.fm/+BtuyPCuc0/2273">TS</a>]
00:37:57 ◼ ► with developers working on that's really impressive desktop quality software more [<a href="https://overcast.fm/+BtuyPCuc0/2277">TS</a>]
00:38:03 ◼ ► yeah it's definitely not the hardware everyone because the ipad pro stand [<a href="https://overcast.fm/+BtuyPCuc0/2283">TS</a>]
00:38:06 ◼ ► toe-to-toe with the macbooks on any technical measure you can give it I mean [<a href="https://overcast.fm/+BtuyPCuc0/2286">TS</a>]
00:38:11 ◼ ► it's beautiful displays powerful cpus and stuff like that so it's not holding [<a href="https://overcast.fm/+BtuyPCuc0/2291">TS</a>]
00:38:15 ◼ ► back and I do think you if you really look at some of the professional apps [<a href="https://overcast.fm/+BtuyPCuc0/2295">TS</a>]
00:38:19 ◼ ► that are on the ipad it's I mean some of them are really first class and I think [<a href="https://overcast.fm/+BtuyPCuc0/2299">TS</a>]
00:38:24 ◼ ► the I pros going to accelerate that and we absolutely want to find any way [<a href="https://overcast.fm/+BtuyPCuc0/2304">TS</a>]
00:38:30 ◼ ► possible to make deep investment by developers in the platform possible [<a href="https://overcast.fm/+BtuyPCuc0/2310">TS</a>]
00:38:36 ◼ ► because I think we'll all win when that happens I'm new topic [<a href="https://overcast.fm/+BtuyPCuc0/2316">TS</a>]
00:38:40 ◼ ► privacy and security I remember a couple of years ago maybe more i don't know how [<a href="https://overcast.fm/+BtuyPCuc0/2320">TS</a>]
00:38:45 ◼ ► many years but i was at WC and I somehow wound up in a session on security [<a href="https://overcast.fm/+BtuyPCuc0/2325">TS</a>]
00:38:50 ◼ ► I don't even know why I was there but I was interested i think i was talking to [<a href="https://overcast.fm/+BtuyPCuc0/2330">TS</a>]
00:38:55 ◼ ► somebody and I gotta go into this thing on security and i'll go with it and I [<a href="https://overcast.fm/+BtuyPCuc0/2335">TS</a>]
00:38:58 ◼ ► went in and listen at the end it was when they were still doing q and A's and [<a href="https://overcast.fm/+BtuyPCuc0/2338">TS</a>]
00:39:01 ◼ ► I remember this very vividly and and somebody asked the question of somebody [<a href="https://overcast.fm/+BtuyPCuc0/2341">TS</a>]
00:39:07 ◼ ► was on the engineering team in charge of security [<a href="https://overcast.fm/+BtuyPCuc0/2347">TS</a>]
00:39:09 ◼ ► um gave a rant about how passwords are terrible and people pick bad passwords [<a href="https://overcast.fm/+BtuyPCuc0/2349">TS</a>]
00:39:14 ◼ ► because you remember and passwords that are hard to remember remember hard to [<a href="https://overcast.fm/+BtuyPCuc0/2354">TS</a>]
00:39:19 ◼ ► crack hard to guess are unusable there are less usable have you guys given any [<a href="https://overcast.fm/+BtuyPCuc0/2359">TS</a>]
00:39:24 ◼ ► thought to what's next beyond passwords and there is this pause speaker yes haha [<a href="https://overcast.fm/+BtuyPCuc0/2364">TS</a>]
00:39:36 ◼ ► and it was like well that's an interesting that's a very interesting [<a href="https://overcast.fm/+BtuyPCuc0/2376">TS</a>]
00:39:39 ◼ ► and truthful answer and we've seen I think in the intervening years some of [<a href="https://overcast.fm/+BtuyPCuc0/2379">TS</a>]
00:39:43 ◼ ► the things that might have been circulating touch ID yeah um and now one [<a href="https://overcast.fm/+BtuyPCuc0/2383">TS</a>]
00:39:47 ◼ ► of my favorite features you guys announced yesterday can't wait to use it [<a href="https://overcast.fm/+BtuyPCuc0/2387">TS</a>]
00:39:50 ◼ ► is to unlock auto and lock yeah yeah so can you talk about how I came to be [<a href="https://overcast.fm/+BtuyPCuc0/2390">TS</a>]
00:39:59 ◼ ► which part of it i mean our caring about security or 10 with auto and lock in [<a href="https://overcast.fm/+BtuyPCuc0/2399">TS</a>]
00:40:03 ◼ ► particular the details of how what are you guys doing to make auto and lock as [<a href="https://overcast.fm/+BtuyPCuc0/2403">TS</a>]
00:40:09 ◼ ► truly secure that it's not you know that I'm not over here opening Phil's macbook [<a href="https://overcast.fm/+BtuyPCuc0/2409">TS</a>]
00:40:14 ◼ ► because he's you know in the room [<a href="https://overcast.fm/+BtuyPCuc0/2414">TS</a>]
00:40:16 ◼ ► yeah yeah well a bit of course this it's a continuation of the work we did with [<a href="https://overcast.fm/+BtuyPCuc0/2416">TS</a>]
00:40:24 ◼ ► continuity to develop really low power BTW led-based discovered protocols your [<a href="https://overcast.fm/+BtuyPCuc0/2424">TS</a>]
00:40:30 ◼ ► devices could discover each other continuously with acceptable overhead [<a href="https://overcast.fm/+BtuyPCuc0/2430">TS</a>]
00:40:35 ◼ ► for a battery point of view and also all the authentication mechanisms we put in [<a href="https://overcast.fm/+BtuyPCuc0/2435">TS</a>]
00:40:39 ◼ ► place as far as having your device's know that they're your devices so that's [<a href="https://overcast.fm/+BtuyPCuc0/2439">TS</a>]
00:40:44 ◼ ► that's kind of a foundation that the unique challenge with auto unlock is you [<a href="https://overcast.fm/+BtuyPCuc0/2444">TS</a>]
00:40:49 ◼ ► don't want a kind of a relay attack where Phil is actually you know well far [<a href="https://overcast.fm/+BtuyPCuc0/2449">TS</a>]
00:40:56 ◼ ► away from his office and someone basically has a Bluetooth listener [<a href="https://overcast.fm/+BtuyPCuc0/2456">TS</a>]
00:41:00 ◼ ► that's going to forward a signal to you it's because you're now by his is mac [<a href="https://overcast.fm/+BtuyPCuc0/2460">TS</a>]
00:41:05 ◼ ► and this mac is having a conversation with Phil's watch over a very long [<a href="https://overcast.fm/+BtuyPCuc0/2465">TS</a>]
00:41:11 ◼ ► distance and so we're actually able to do time-of-flight a calculation using [<a href="https://overcast.fm/+BtuyPCuc0/2471">TS</a>]
00:41:18 ◼ ► peer-to-peer Wi-Fi where we literally can measure how long at the speed of [<a href="https://overcast.fm/+BtuyPCuc0/2478">TS</a>]
00:41:24 ◼ ► light it's taking for the signal to travel from your watch to your mac and [<a href="https://overcast.fm/+BtuyPCuc0/2484">TS</a>]
00:41:28 ◼ ► and very fast stopwatch so I and and because of because of that if you [<a href="https://overcast.fm/+BtuyPCuc0/2488">TS</a>]
00:41:37 ◼ ► interposed any kind of relay would introduce the delay that immediate would [<a href="https://overcast.fm/+BtuyPCuc0/2497">TS</a>]
00:41:40 ◼ ► tell us so you notice there's high jinks inputs yeah make sure they type in your [<a href="https://overcast.fm/+BtuyPCuc0/2500">TS</a>]
00:41:44 ◼ ► yes yeah absolutely and so so that that that piece is critical but i think you [<a href="https://overcast.fm/+BtuyPCuc0/2504">TS</a>]
00:41:49 ◼ ► know that on the bigger picture in touch ID is one way that we've helped with [<a href="https://overcast.fm/+BtuyPCuc0/2509">TS</a>]
00:41:54 ◼ ► passwords but actually on iOS just be secure Enclave in that whole [<a href="https://overcast.fm/+BtuyPCuc0/2514">TS</a>]
00:42:00 ◼ ► architecture the fact that your device is not encrypted just with your password [<a href="https://overcast.fm/+BtuyPCuc0/2520">TS</a>]
00:42:07 ◼ ► with your passcode which honestly whether it's four digits or six digits [<a href="https://overcast.fm/+BtuyPCuc0/2527">TS</a>]
00:42:10 ◼ ► is short enough that if you have a brute force attack or possible it would be you [<a href="https://overcast.fm/+BtuyPCuc0/2530">TS</a>]
00:42:16 ◼ ► know you readily could break into something but instead it's entangled [<a href="https://overcast.fm/+BtuyPCuc0/2536">TS</a>]
00:42:20 ◼ ► with a hardware key that only secure Enclave runs the secure Enclave will [<a href="https://overcast.fm/+BtuyPCuc0/2540">TS</a>]
00:42:24 ◼ ► only do it son rapping when running Apple sign software and will only have [<a href="https://overcast.fm/+BtuyPCuc0/2544">TS</a>]
00:42:30 ◼ ► to try ten times and so fundamentally yeah we that that was first a very [<a href="https://overcast.fm/+BtuyPCuc0/2550">TS</a>]
00:42:38 ◼ ► important step to say you have a practical length passcode with really [<a href="https://overcast.fm/+BtuyPCuc0/2558">TS</a>]
00:42:41 ◼ ► industrial-strength security and so we keep pushing on this i'm continuing on [<a href="https://overcast.fm/+BtuyPCuc0/2561">TS</a>]
00:42:46 ◼ ► the sort of privacy vain i think it's a good segue into serie quote-unquote deep [<a href="https://overcast.fm/+BtuyPCuc0/2566">TS</a>]
00:42:56 ◼ ► learning aii these sort of features that you guys was a big part of the [<a href="https://overcast.fm/+BtuyPCuc0/2576">TS</a>]
00:42:59 ◼ ► presentation yesterday because a big part of your onstage message about it [<a href="https://overcast.fm/+BtuyPCuc0/2579">TS</a>]
00:43:06 ◼ ► was the emphasis on the way that the systems are designed to protect users [<a href="https://overcast.fm/+BtuyPCuc0/2586">TS</a>]
00:43:11 ◼ ► privacy and the technical implications of that [<a href="https://overcast.fm/+BtuyPCuc0/2591">TS</a>]
00:43:17 ◼ ► yeah um so one of my questions when does deep learning happens so like I'm on the [<a href="https://overcast.fm/+BtuyPCuc0/2597">TS</a>]
00:43:23 ◼ ► phone and i'm taking a couple of pictures of the event and stuff like [<a href="https://overcast.fm/+BtuyPCuc0/2603">TS</a>]
00:43:28 ◼ ► that when does the the that analysis occur [<a href="https://overcast.fm/+BtuyPCuc0/2608">TS</a>]
00:43:32 ◼ ► yeah so if you upgrade your device stylist and you have your photo library [<a href="https://overcast.fm/+BtuyPCuc0/2612">TS</a>]
00:43:36 ◼ ► there with your 10,000 photos or hundred thousand photos on it [<a href="https://overcast.fm/+BtuyPCuc0/2616">TS</a>]
00:43:40 ◼ ► the analysis of that kind of backlog will occur when your plug-in on AC [<a href="https://overcast.fm/+BtuyPCuc0/2620">TS</a>]
00:43:45 ◼ ► overnight because this is this is a considerable amount of computation [<a href="https://overcast.fm/+BtuyPCuc0/2625">TS</a>]
00:43:48 ◼ ► that's going to occur that we would not have happened in in your pocket but when [<a href="https://overcast.fm/+BtuyPCuc0/2628">TS</a>]
00:43:53 ◼ ► you're out taking a fresh picture at that point we will instantaneously [<a href="https://overcast.fm/+BtuyPCuc0/2633">TS</a>]
00:43:57 ◼ ► perform the analysis on that hot photo as it's going into your photo library we [<a href="https://overcast.fm/+BtuyPCuc0/2637">TS</a>]
00:44:03 ◼ ► can do it we can do it that fast it is like seen classification I mentioned [<a href="https://overcast.fm/+BtuyPCuc0/2643">TS</a>]
00:44:07 ◼ ► yesterday yesterday yeah that a long time ago that uh that is like about p11 [<a href="https://overcast.fm/+BtuyPCuc0/2647">TS</a>]
00:44:15 ◼ ► billion calculations that have to occur to do that thing like that's a horse [<a href="https://overcast.fm/+BtuyPCuc0/2655">TS</a>]
00:44:19 ◼ ► that's a mountain and but but with art with the GPUs and iOS devices these days [<a href="https://overcast.fm/+BtuyPCuc0/2659">TS</a>]
00:44:27 ◼ ► really cook so we can we can get through that you know essentially [<a href="https://overcast.fm/+BtuyPCuc0/2667">TS</a>]
00:44:30 ◼ ► instantaneously with the with the photos on and on the privacy part my [<a href="https://overcast.fm/+BtuyPCuc0/2670">TS</a>]
00:44:38 ◼ ► understanding correct me if I'm understanding from what I've learned is [<a href="https://overcast.fm/+BtuyPCuc0/2678">TS</a>]
00:44:41 ◼ ► if you've got iCloud photo library and I take a couple pictures with my iphone [<a href="https://overcast.fm/+BtuyPCuc0/2681">TS</a>]
00:44:47 ◼ ► the photos will sync to the cloud and then they will go to my ipad in my mac [<a href="https://overcast.fm/+BtuyPCuc0/2687">TS</a>]
00:44:52 ◼ ► yep but the deep learning analysis doesn't go with them each machine [<a href="https://overcast.fm/+BtuyPCuc0/2692">TS</a>]
00:44:57 ◼ ► performs its own its own processing on its own time when it you know plugged in [<a href="https://overcast.fm/+BtuyPCuc0/2697">TS</a>]
00:45:05 ◼ ► is that true that is that is true right now so each device does its own [<a href="https://overcast.fm/+BtuyPCuc0/2705">TS</a>]
00:45:09 ◼ ► processing in the future we could share the results of like the first one who [<a href="https://overcast.fm/+BtuyPCuc0/2709">TS</a>]
00:45:16 ◼ ► does the work just share just make that work go along for the ride but today [<a href="https://overcast.fm/+BtuyPCuc0/2716">TS</a>]
00:45:21 ◼ ► it's it's going to be each device doing it independently when you think about [<a href="https://overcast.fm/+BtuyPCuc0/2721">TS</a>]
00:45:26 ◼ ► what's going to happen if we release iOS and OS 10 on separate days everyone's [<a href="https://overcast.fm/+BtuyPCuc0/2726">TS</a>]
00:45:34 ◼ ► iphones will race to do all this work on their on their library first and then [<a href="https://overcast.fm/+BtuyPCuc0/2734">TS</a>]
00:45:40 ◼ ► the mac will be it'll it'll be fine that at that point so we would have saved the [<a href="https://overcast.fm/+BtuyPCuc0/2740">TS</a>]
00:45:45 ◼ ► iphones from doing the work if we'd had the share there were share the work of [<a href="https://overcast.fm/+BtuyPCuc0/2745">TS</a>]
00:45:51 ◼ ► you of of someday they may not all have to do it it's a view where we're not [<a href="https://overcast.fm/+BtuyPCuc0/2751">TS</a>]
00:45:56 ◼ ► Apple will never actually know that analysis ourselves we won't see that [<a href="https://overcast.fm/+BtuyPCuc0/2756">TS</a>]
00:46:00 ◼ ► data writes a way to do it when we're we're out of the loop [<a href="https://overcast.fm/+BtuyPCuc0/2760">TS</a>]
00:46:04 ◼ ► yeah i mean to be clear the photos themselves are the architecture such [<a href="https://overcast.fm/+BtuyPCuc0/2764">TS</a>]
00:46:09 ◼ ► that they're encrypted in the cloud and the metadata any metadata about the [<a href="https://overcast.fm/+BtuyPCuc0/2769">TS</a>]
00:46:13 ◼ ► photos that you create or that we create through deep learning classification is [<a href="https://overcast.fm/+BtuyPCuc0/2773">TS</a>]
00:46:19 ◼ ► is encrypted in a way that Apple's not not reading it so [<a href="https://overcast.fm/+BtuyPCuc0/2779">TS</a>]
00:46:29 ◼ ► I want to I want to get to get nerdy on this differential privacy [<a href="https://overcast.fm/+BtuyPCuc0/2789">TS</a>]
00:46:33 ◼ ► yeah because it's a phrase it's gonna I was like an official thing iÃve learned [<a href="https://overcast.fm/+BtuyPCuc0/2793">TS</a>]
00:46:37 ◼ ► a little more it's not just afraid you guys made up it's a good it would have [<a href="https://overcast.fm/+BtuyPCuc0/2797">TS</a>]
00:46:40 ◼ ► been afraid we would have made it on time huh [<a href="https://overcast.fm/+BtuyPCuc0/2800">TS</a>]
00:46:44 ◼ ► but on that Martin would have done a better name if that's what we did but [<a href="https://overcast.fm/+BtuyPCuc0/2804">TS</a>]
00:46:50 ◼ ► like in the state of the union yesterday I mean there's they're real math behind [<a href="https://overcast.fm/+BtuyPCuc0/2810">TS</a>]
00:46:54 ◼ ► it it's not just of a name that is applied to policies this is that great a [<a href="https://overcast.fm/+BtuyPCuc0/2814">TS</a>]
00:46:59 ◼ ► branch of statistical analysis yes that it talked to me about it give me a [<a href="https://overcast.fm/+BtuyPCuc0/2819">TS</a>]
00:47:04 ◼ ► little i know you touched about in the keynote but you me and give us like a [<a href="https://overcast.fm/+BtuyPCuc0/2824">TS</a>]
00:47:07 ◼ ► little slightly juicier layman's overview of differential privacy [<a href="https://overcast.fm/+BtuyPCuc0/2827">TS</a>]
00:47:11 ◼ ► sure yeah I mean of course of course the idea is that if we wanted to know what [<a href="https://overcast.fm/+BtuyPCuc0/2831">TS</a>]
00:47:20 ◼ ► word you know a new word that everyone was that lots of people were typing that [<a href="https://overcast.fm/+BtuyPCuc0/2840">TS</a>]
00:47:24 ◼ ► we didn't know so that we would stop market as a spelling error maybe we even [<a href="https://overcast.fm/+BtuyPCuc0/2844">TS</a>]
00:47:27 ◼ ► suggested on the keyboard like them or something yeah like now that it's just [<a href="https://overcast.fm/+BtuyPCuc0/2847">TS</a>]
00:47:32 ◼ ► it's trending it's hot we want you know we want all our customers to be able to [<a href="https://overcast.fm/+BtuyPCuc0/2852">TS</a>]
00:47:35 ◼ ► know that word but we don't want to know that you and filler in particular type [<a href="https://overcast.fm/+BtuyPCuc0/2855">TS</a>]
00:47:39 ◼ ► and we would have no way to have any any knowledge of that you can imagine if if [<a href="https://overcast.fm/+BtuyPCuc0/2859">TS</a>]
00:47:44 ◼ ► what we're essentially assembling is a picture of little of little pieces of [<a href="https://overcast.fm/+BtuyPCuc0/2864">TS</a>]
00:47:49 ◼ ► data you know of the forest but all we're getting is a little piece and and [<a href="https://overcast.fm/+BtuyPCuc0/2869">TS</a>]
00:47:54 ◼ ► when we get that little piece even each device will statistically much of the [<a href="https://overcast.fm/+BtuyPCuc0/2874">TS</a>]
00:47:59 ◼ ► time even lie about its little piece right but those lies will all cancel out [<a href="https://overcast.fm/+BtuyPCuc0/2879">TS</a>]
00:48:04 ◼ ► with enough data and the picture will will suddenly resolve what willow with [<a href="https://overcast.fm/+BtuyPCuc0/2884">TS</a>]
00:48:09 ◼ ► enough data points will resolve itself and so and yet it and literally if we [<a href="https://overcast.fm/+BtuyPCuc0/2889">TS</a>]
00:48:15 ◼ ► were trying to learn a word we would send one bit [<a href="https://overcast.fm/+BtuyPCuc0/2895">TS</a>]
00:48:19 ◼ ► we send a position and a sink we cash the word we send a single bit from the [<a href="https://overcast.fm/+BtuyPCuc0/2899">TS</a>]
00:48:25 ◼ ► hash we said position 23 Phil saw a one but Phil's phone would flip a coin and [<a href="https://overcast.fm/+BtuyPCuc0/2905">TS</a>]
00:48:31 ◼ ► actually say actually I'm gonna lie about it i'm going to zero even though i [<a href="https://overcast.fm/+BtuyPCuc0/2911">TS</a>]
00:48:34 ◼ ► saw one and that's the data that goes to apple an apple with enough of that data [<a href="https://overcast.fm/+BtuyPCuc0/2914">TS</a>]
00:48:39 ◼ ► can build a composite a composite picture and say holy smokes we have a [<a href="https://overcast.fm/+BtuyPCuc0/2919">TS</a>]
00:48:42 ◼ ► here and this many people it roughly are seeing it and that's typically what you [<a href="https://overcast.fm/+BtuyPCuc0/2922">TS</a>]
00:48:47 ◼ ► want to know you want to know what's happening at large but we have no desire [<a href="https://overcast.fm/+BtuyPCuc0/2927">TS</a>]
00:48:51 ◼ ► to know what specifically who is doing which the body what you would want to [<a href="https://overcast.fm/+BtuyPCuc0/2931">TS</a>]
00:48:54 ◼ ► know it's not typically what other companies in the industry with one hand [<a href="https://overcast.fm/+BtuyPCuc0/2934">TS</a>]
00:48:58 ◼ ► and and part of the reason this is so important to get into is because you [<a href="https://overcast.fm/+BtuyPCuc0/2938">TS</a>]
00:49:02 ◼ ► know there's that the theory that what we can just anonymize the data and send [<a href="https://overcast.fm/+BtuyPCuc0/2942">TS</a>]
00:49:06 ◼ ► it up and then all is good and it's a bunch of crap because i can send all [<a href="https://overcast.fm/+BtuyPCuc0/2946">TS</a>]
00:49:10 ◼ ► this data and say hello you know who you are [<a href="https://overcast.fm/+BtuyPCuc0/2950">TS</a>]
00:49:14 ◼ ► oh but I happen to know that same location to go to every night after the [<a href="https://overcast.fm/+BtuyPCuc0/2954">TS</a>]
00:49:18 ◼ ► same place you go to work every day I've got all this date I just don't know your [<a href="https://overcast.fm/+BtuyPCuc0/2958">TS</a>]
00:49:23 ◼ ► boy it's really hard to reverse engineer the anonymous data right so you need to [<a href="https://overcast.fm/+BtuyPCuc0/2963">TS</a>]
00:49:27 ◼ ► do is create a system that goes beyond anonymizing to really make it impossible [<a href="https://overcast.fm/+BtuyPCuc0/2967">TS</a>]
00:49:30 ◼ ► to reconfigure without user is so [<a href="https://overcast.fm/+BtuyPCuc0/2970">TS</a>]
00:49:41 ◼ ► so the way i have written down here is that it if it works as you're describing [<a href="https://overcast.fm/+BtuyPCuc0/2981">TS</a>]
00:49:46 ◼ ► it means it's not just that apple doesn't use that information to reverse [<a href="https://overcast.fm/+BtuyPCuc0/2986">TS</a>]
00:49:51 ◼ ► the anonymity is that mathematically you can't we can't right it's the distant [<a href="https://overcast.fm/+BtuyPCuc0/2991">TS</a>]
00:49:56 ◼ ► design of the system is such that it's not even possible if new executives come [<a href="https://overcast.fm/+BtuyPCuc0/2996">TS</a>]
00:50:01 ◼ ► in a few years and maybe they would like to you know local right but companies [<a href="https://overcast.fm/+BtuyPCuc0/3001">TS</a>]
00:50:07 ◼ ► I mean I just don't know i mean that's that's absolutely true and the point the [<a href="https://overcast.fm/+BtuyPCuc0/3007">TS</a>]
00:50:10 ◼ ► point of view I mean honestly it is the point of view that someone says hey I [<a href="https://overcast.fm/+BtuyPCuc0/3010">TS</a>]
00:50:15 ◼ ► know I know we know a ton about you but don't worry we're nice guys and our bit [<a href="https://overcast.fm/+BtuyPCuc0/3015">TS</a>]
00:50:22 ◼ ► you know where it's all good well okay maybe you're nice guys 10 years from now [<a href="https://overcast.fm/+BtuyPCuc0/3022">TS</a>]
00:50:26 ◼ ► who's running this thing or what if someone breaks into your computer's are [<a href="https://overcast.fm/+BtuyPCuc0/3026">TS</a>]
00:50:30 ◼ ► they nice guys right so you just don't want to have any central source that has [<a href="https://overcast.fm/+BtuyPCuc0/3030">TS</a>]
00:50:35 ◼ ► that kind of knowledge because in the fullness of time [<a href="https://overcast.fm/+BtuyPCuc0/3035">TS</a>]
00:50:38 ◼ ► anything is possible and so differential privacy is I mean their mathematical [<a href="https://overcast.fm/+BtuyPCuc0/3038">TS</a>]
00:50:44 ◼ ► proofs that will will show that that you you cannot with any confidence determine [<a href="https://overcast.fm/+BtuyPCuc0/3044">TS</a>]
00:50:51 ◼ ► anything about any of the people contributing to the data set and we [<a href="https://overcast.fm/+BtuyPCuc0/3051">TS</a>]
00:50:55 ◼ ► all right speaking of companies that do collect some information about people uh [<a href="https://overcast.fm/+BtuyPCuc0/3055">TS</a>]
00:51:00 ◼ ► google and facebook are two competitors that and I know a lot of times when you [<a href="https://overcast.fm/+BtuyPCuc0/3060">TS</a>]
00:51:04 ◼ ► guys talk about these companies you might talk about search engines and you [<a href="https://overcast.fm/+BtuyPCuc0/3064">TS</a>]
00:51:07 ◼ ► might talk about social networks I because you're gentlemen I but i'll i [<a href="https://overcast.fm/+BtuyPCuc0/3067">TS</a>]
00:51:12 ◼ ► will name names and i'm going to just point out the google and facebook are [<a href="https://overcast.fm/+BtuyPCuc0/3072">TS</a>]
00:51:15 ◼ ► both and actively pursuing a lot of the same goals [<a href="https://overcast.fm/+BtuyPCuc0/3075">TS</a>]
00:51:21 ◼ ► I mean just the the image record our image analysis that's a mountain that's [<a href="https://overcast.fm/+BtuyPCuc0/3081">TS</a>]
00:51:25 ◼ ► a horse those companies are showing similar things yeah you guys are showing [<a href="https://overcast.fm/+BtuyPCuc0/3085">TS</a>]
00:51:29 ◼ ► this uh but it really is it did I don't want to use a member of is a hundred [<a href="https://overcast.fm/+BtuyPCuc0/3089">TS</a>]
00:51:35 ◼ ► eighty degree different tactic where they're doing it with cloud servers in [<a href="https://overcast.fm/+BtuyPCuc0/3095">TS</a>]
00:51:40 ◼ ► doing the computing in the cloud on data that they have aggregated there and your [<a href="https://overcast.fm/+BtuyPCuc0/3100">TS</a>]
00:51:46 ◼ ► method is to do it distributed on the actual devices critics are [<a href="https://overcast.fm/+BtuyPCuc0/3106">TS</a>]
00:51:53 ◼ ► and as I'm not me i'm not saying this I'm like let's see I i don't know i mean [<a href="https://overcast.fm/+BtuyPCuc0/3113">TS</a>]
00:51:57 ◼ ► i'm totally like okay I saw your keynote i'm looking forward to trying it and [<a href="https://overcast.fm/+BtuyPCuc0/3117">TS</a>]
00:52:02 ◼ ► yeah let's see if it works for me I I you know I don't know I i buy him [<a href="https://overcast.fm/+BtuyPCuc0/3122">TS</a>]
00:52:07 ◼ ► yeah i think i might but but critics are saying well critics are already saying [<a href="https://overcast.fm/+BtuyPCuc0/3127">TS</a>]
00:52:10 ◼ ► and they've obviously since the keynote was just yesterday i've seen in a couple [<a href="https://overcast.fm/+BtuyPCuc0/3130">TS</a>]
00:52:14 ◼ ► of articles that your your strategy is doomed to keep Apple it behind them [<a href="https://overcast.fm/+BtuyPCuc0/3134">TS</a>]
00:52:20 ◼ ► because Google and Facebook way is the only way that works and i'm not quite [<a href="https://overcast.fm/+BtuyPCuc0/3140">TS</a>]
00:52:25 ◼ ► sure where that comes from because their PR department [<a href="https://overcast.fm/+BtuyPCuc0/3145">TS</a>]
00:52:34 ◼ ► of 800 manage your engine or social network provider that we don't know [<a href="https://overcast.fm/+BtuyPCuc0/3154">TS</a>]
00:52:40 ◼ ► I I i think part of it is in my mind is maybe there's an assumption a part of [<a href="https://overcast.fm/+BtuyPCuc0/3160">TS</a>]
00:52:45 ◼ ► some people and oppressed that that a server farm has this massive amount of [<a href="https://overcast.fm/+BtuyPCuc0/3165">TS</a>]
00:52:51 ◼ ► computational power and that a puny little phone can't compete but it's not [<a href="https://overcast.fm/+BtuyPCuc0/3171">TS</a>]
00:52:58 ◼ ► like there's one person's iphone who's trying to do the image analysis for all [<a href="https://overcast.fm/+BtuyPCuc0/3178">TS</a>]
00:53:01 ◼ ► the photos on iCloud like a billion phones to throw this problem right a [<a href="https://overcast.fm/+BtuyPCuc0/3181">TS</a>]
00:53:05 ◼ ► billion active devices like the billion active Apple devices that are out there [<a href="https://overcast.fm/+BtuyPCuc0/3185">TS</a>]
00:53:09 ◼ ► in the aggregate have an enormous amount of CPU power that's right that's right [<a href="https://overcast.fm/+BtuyPCuc0/3189">TS</a>]
00:53:14 ◼ ► at the other thing is there's this idea that well if you don't have the data how [<a href="https://overcast.fm/+BtuyPCuc0/3194">TS</a>]
00:53:20 ◼ ► well turns out if you want to get pictures of mountains you don't need to [<a href="https://overcast.fm/+BtuyPCuc0/3200">TS</a>]
00:53:23 ◼ ► get out of people's personal photo libraries like we found out we can [<a href="https://overcast.fm/+BtuyPCuc0/3203">TS</a>]
00:53:27 ◼ ► define some pictures of some mountains get some tough detective work and we [<a href="https://overcast.fm/+BtuyPCuc0/3207">TS</a>]
00:53:41 ◼ ► pretty good I so moving on Cirie Cirie now has an API and it's six categories i [<a href="https://overcast.fm/+BtuyPCuc0/3221">TS</a>]
00:53:56 ◼ ► don't know if i write them down but it's like ridesharing Mel gene photo sir [<a href="https://overcast.fm/+BtuyPCuc0/3236">TS</a>]
00:54:03 ◼ ► voice calls payment hey man listen one more [<a href="https://overcast.fm/+BtuyPCuc0/3243">TS</a>]
00:54:08 ◼ ► why can't any money ya know we did payment [<a href="https://overcast.fm/+BtuyPCuc0/3248">TS</a>]
00:54:12 ◼ ► alright i can say a few different ways well past their 6 16 characters workouts [<a href="https://overcast.fm/+BtuyPCuc0/3252">TS</a>]
00:54:20 ◼ ► yeah on this device should have a live out in traversing right here but it's [<a href="https://overcast.fm/+BtuyPCuc0/3260">TS</a>]
00:54:23 ◼ ► totally and omissions and we don't know who said it we don't think that [<a href="https://overcast.fm/+BtuyPCuc0/3263">TS</a>]
00:54:32 ◼ ► so why why restrict Syria to those six specific categories [<a href="https://overcast.fm/+BtuyPCuc0/3272">TS</a>]
00:54:38 ◼ ► yeah it comes down to modeling the the domains well in order to understand what [<a href="https://overcast.fm/+BtuyPCuc0/3278">TS</a>]
00:54:44 ◼ ► someone is saying people gonna say going to speak to Syrian a whole bunch of [<a href="https://overcast.fm/+BtuyPCuc0/3284">TS</a>]
00:54:49 ◼ ► different ways and even a whole bunch of different languages and when they say [<a href="https://overcast.fm/+BtuyPCuc0/3289">TS</a>]
00:54:53 ◼ ► when they want to say send a message to fill saying that I'm gonna be late for [<a href="https://overcast.fm/+BtuyPCuc0/3293">TS</a>]
00:55:01 ◼ ► the interview then we I could have said that in dozens of other other ways i can [<a href="https://overcast.fm/+BtuyPCuc0/3301">TS</a>]
00:55:07 ◼ ► said we chat fill that I'm going to be late for the interview we chat Phil [<a href="https://overcast.fm/+BtuyPCuc0/3307">TS</a>]
00:55:11 ◼ ► using wechat telling him that etcetera and I even could say something like [<a href="https://overcast.fm/+BtuyPCuc0/3311">TS</a>]
00:55:16 ◼ ► WeChat Phil and then I need to know like okay well what do you want to say to him [<a href="https://overcast.fm/+BtuyPCuc0/3316">TS</a>]
00:55:21 ◼ ► and Cirie knows all this because Syria understands the domain of messaging well [<a href="https://overcast.fm/+BtuyPCuc0/3321">TS</a>]
00:55:27 ◼ ► it understands all the vocabulary it understands what the the verbs are what [<a href="https://overcast.fm/+BtuyPCuc0/3327">TS</a>]
00:55:32 ◼ ► the objects are and can collect them and can do so in a dialogue and so we want [<a href="https://overcast.fm/+BtuyPCuc0/3332">TS</a>]
00:55:38 ◼ ► to make sure that when you're talking your assistant that your assistant is [<a href="https://overcast.fm/+BtuyPCuc0/3338">TS</a>]
00:55:42 ◼ ► unit is consistently intelligent about understanding you and how flexible you [<a href="https://overcast.fm/+BtuyPCuc0/3342">TS</a>]
00:55:48 ◼ ► can be in talking to it and so to do that we had to develop those domains and [<a href="https://overcast.fm/+BtuyPCuc0/3348">TS</a>]
00:55:51 ◼ ► so these are the domains that we developed in a way that developers can [<a href="https://overcast.fm/+BtuyPCuc0/3351">TS</a>]
00:55:54 ◼ ► plug-in will do more and more of that over time and of course will search for [<a href="https://overcast.fm/+BtuyPCuc0/3354">TS</a>]
00:55:59 ◼ ► more and more flexible ways to enable developers to do that time but we want [<a href="https://overcast.fm/+BtuyPCuc0/3359">TS</a>]
00:56:03 ◼ ► to make sure that what we do is preserve the intelligence of your assistant you [<a href="https://overcast.fm/+BtuyPCuc0/3363">TS</a>]
00:56:08 ◼ ► know we really wouldn't super easy for us to say hey just tell us a trigger [<a href="https://overcast.fm/+BtuyPCuc0/3368">TS</a>]
00:56:13 ◼ ► word or the name of your app and will hand you a string right and good luck [<a href="https://overcast.fm/+BtuyPCuc0/3373">TS</a>]
00:56:18 ◼ ► and so you'd say something to Syria and most the time you get back the app doing [<a href="https://overcast.fm/+BtuyPCuc0/3378">TS</a>]
00:56:22 ◼ ► something crazy and the user would say what next series doesn't understand me i [<a href="https://overcast.fm/+BtuyPCuc0/3382">TS</a>]
00:56:27 ◼ ► don't understand this and in this case we're able to be consistent about series [<a href="https://overcast.fm/+BtuyPCuc0/3387">TS</a>]
00:56:31 ◼ ► ability to understand you and so will will make models more powerful more of [<a href="https://overcast.fm/+BtuyPCuc0/3391">TS</a>]
00:56:35 ◼ ► them for more domains but we we start with a baseline have a quality [<a href="https://overcast.fm/+BtuyPCuc0/3395">TS</a>]
00:56:40 ◼ ► and I think this is an insight into how we are right or wrong how we approach [<a href="https://overcast.fm/+BtuyPCuc0/3400">TS</a>]
00:56:45 ◼ ► things differently than some other companies do we all been seeing stories [<a href="https://overcast.fm/+BtuyPCuc0/3405">TS</a>]
00:56:49 ◼ ► for a while saying a apple some other companies are doing some assistance and [<a href="https://overcast.fm/+BtuyPCuc0/3409">TS</a>]
00:56:54 ◼ ► they're allowing these these other apps to be bots into handoff and and do [<a href="https://overcast.fm/+BtuyPCuc0/3414">TS</a>]
00:56:59 ◼ ► things for them you're not you're behind where when we have thought about doing [<a href="https://overcast.fm/+BtuyPCuc0/3419">TS</a>]
00:57:03 ◼ ► it for a while we thought about it since the very beginning of Siri which is we [<a href="https://overcast.fm/+BtuyPCuc0/3423">TS</a>]
00:57:07 ◼ ► needed a solution to how he keeps you from being smart one thing and then [<a href="https://overcast.fm/+BtuyPCuc0/3427">TS</a>]
00:57:11 ◼ ► stupid another that will be an inconsistent experience and all we want [<a href="https://overcast.fm/+BtuyPCuc0/3431">TS</a>]
00:57:15 ◼ ► to be sure to be some equally smart at all the things we do as it gets extended [<a href="https://overcast.fm/+BtuyPCuc0/3435">TS</a>]
00:57:19 ◼ ► that intelligence needs to extend and so the team has been working hard at that [<a href="https://overcast.fm/+BtuyPCuc0/3439">TS</a>]
00:57:23 ◼ ► were others shoved into quickly to do things that don't translate that [<a href="https://overcast.fm/+BtuyPCuc0/3443">TS</a>]
00:57:27 ◼ ► intelligence to third-party apps and so to do that means you have to with [<a href="https://overcast.fm/+BtuyPCuc0/3447">TS</a>]
00:57:31 ◼ ► intention add categories and domains the hope is that more and more so that users [<a href="https://overcast.fm/+BtuyPCuc0/3451">TS</a>]
00:57:36 ◼ ► can ask anything they want overtime use any of their apps that they love and it [<a href="https://overcast.fm/+BtuyPCuc0/3456">TS</a>]
00:57:40 ◼ ► all works it just takes time building domains so would rather take the time to [<a href="https://overcast.fm/+BtuyPCuc0/3460">TS</a>]
00:57:43 ◼ ► do it right then rush out just because it gets a good story to say you have [<a href="https://overcast.fm/+BtuyPCuc0/3463">TS</a>]
00:57:52 ◼ ► one of the things I've been doing in the last year or so maybe half year but I've [<a href="https://overcast.fm/+BtuyPCuc0/3472">TS</a>]
00:57:58 ◼ ► noticed and I'm sorry I banging this drum a couple times a month on during [<a href="https://overcast.fm/+BtuyPCuc0/3478">TS</a>]
00:58:02 ◼ ► fireball is is wide the industry as a whole doesn't seem to count I message as [<a href="https://overcast.fm/+BtuyPCuc0/3482">TS</a>]
00:58:09 ◼ ► a messaging platform and you know that the number that always gets throws [<a href="https://overcast.fm/+BtuyPCuc0/3489">TS</a>]
00:58:13 ◼ ► monthly active users and whatsapp has so many monthly active users and so there [<a href="https://overcast.fm/+BtuyPCuc0/3493">TS</a>]
00:58:18 ◼ ► were so many billions of dollars and ah I message has must you know is right it [<a href="https://overcast.fm/+BtuyPCuc0/3498">TS</a>]
00:58:25 ◼ ► has to be right up there in terms of you know monthly active users daily active [<a href="https://overcast.fm/+BtuyPCuc0/3505">TS</a>]
00:58:28 ◼ ► users hourly active users users sending my messages during the talk show [<a href="https://overcast.fm/+BtuyPCuc0/3508">TS</a>]
00:58:39 ◼ ► I mean Jackie country layers and customers don't read those things it's [<a href="https://overcast.fm/+BtuyPCuc0/3519">TS</a>]
00:58:45 ◼ ► all inside the beltway kind of like who's feels proud of that they made a [<a href="https://overcast.fm/+BtuyPCuc0/3525">TS</a>]
00:58:48 ◼ ► list that it's a matter of the users yeah i remember messages is the the most [<a href="https://overcast.fm/+BtuyPCuc0/3528">TS</a>]
00:58:53 ◼ ► used app on iOS . so it's used a lot and and certainly we saw that every time [<a href="https://overcast.fm/+BtuyPCuc0/3533">TS</a>]
00:59:01 ◼ ► we'd add a couple new emoji it would be like the biggest thing we work all year [<a href="https://overcast.fm/+BtuyPCuc0/3541">TS</a>]
00:59:06 ◼ ► on like a new file system or something [<a href="https://overcast.fm/+BtuyPCuc0/3546">TS</a>]
00:59:16 ◼ ► and it turned out the rest of the world outside this room was more excited about [<a href="https://overcast.fm/+BtuyPCuc0/3556">TS</a>]
00:59:20 ◼ ► the two new emoji and so we we figured you know if there's one place we can [<a href="https://overcast.fm/+BtuyPCuc0/3560">TS</a>]
00:59:26 ◼ ► make a tremendous difference in how people experience iOS fundamentally to [<a href="https://overcast.fm/+BtuyPCuc0/3566">TS</a>]
00:59:31 ◼ ► spend a lot of time and messages and so we put a ton of of creative energy into [<a href="https://overcast.fm/+BtuyPCuc0/3571">TS</a>]
00:59:37 ◼ ► it and and ultimately through opening up to developers i think that the [<a href="https://overcast.fm/+BtuyPCuc0/3577">TS</a>]
00:59:40 ◼ ► collective energy that will go into making message is great it's gonna be [<a href="https://overcast.fm/+BtuyPCuc0/3580">TS</a>]
00:59:43 ◼ ► in the Kenai was sitting like in mid middle of the floor halfway back halfway [<a href="https://overcast.fm/+BtuyPCuc0/3583">TS</a>]
00:59:47 ◼ ► in the center just right in the middle i really was a great place to hear the the [<a href="https://overcast.fm/+BtuyPCuc0/3587">TS</a>]
00:59:51 ◼ ► reactions that the biggest reaction I thought of the entire keynote was when [<a href="https://overcast.fm/+BtuyPCuc0/3591">TS</a>]
00:59:56 ◼ ► you would announce that emoji we're going to 3x [<a href="https://overcast.fm/+BtuyPCuc0/3596">TS</a>]
00:59:56 ◼ ► you would announce that emoji we're going to 3x [<a href="https://overcast.fm/+BtuyPCuc0/3596">TS</a>]
01:00:00 ◼ ► I side i'm not i'm not exaggerating I'm not exaggerating and I will [<a href="https://overcast.fm/+BtuyPCuc0/3600">TS</a>]
01:00:04 ◼ ► it was like a real visceral buzz and it's like and here's a crowd of people [<a href="https://overcast.fm/+BtuyPCuc0/3604">TS</a>]
01:00:08 ◼ ► you know developers who were or more technically minded and they are here to [<a href="https://overcast.fm/+BtuyPCuc0/3608">TS</a>]
01:00:11 ◼ ► hear about technical details and this thing that is really just you know it's [<a href="https://overcast.fm/+BtuyPCuc0/3611">TS</a>]
01:00:15 ◼ ► just more fun got this really powerful reaction and we're going to for see this [<a href="https://overcast.fm/+BtuyPCuc0/3615">TS</a>]
01:00:26 ◼ ► is why we don't let you out now we're gonna be held to that when we don't [<a href="https://overcast.fm/+BtuyPCuc0/3626">TS</a>]
01:00:36 ◼ ► really like your staff Rex apple and then eventually be finally for apps [<a href="https://overcast.fm/+BtuyPCuc0/3636">TS</a>]
01:00:51 ◼ ► I really given coming down the homestretch by this is a few competitors [<a href="https://overcast.fm/+BtuyPCuc0/3651">TS</a>]
01:00:58 ◼ ► right now that program is your exes but we got 240 it's like that onion story [<a href="https://overcast.fm/+BtuyPCuc0/3658">TS</a>]
01:01:04 ◼ ► about the chick CEO says screw this we're going to five blades in like three [<a href="https://overcast.fm/+BtuyPCuc0/3664">TS</a>]
01:01:11 ◼ ► years later she came out with a five blade razor you can't look at your [<a href="https://overcast.fm/+BtuyPCuc0/3671">TS</a>]
01:01:16 ◼ ► campus can't underestimate available to suit any other i mentioned something [<a href="https://overcast.fm/+BtuyPCuc0/3676">TS</a>]
01:01:23 ◼ ► that it means clearly there's a lot of work and a lot of it's very fun a lot of [<a href="https://overcast.fm/+BtuyPCuc0/3683">TS</a>]
01:01:28 ◼ ► it is you know the developer integration it really turns it into a platform it's [<a href="https://overcast.fm/+BtuyPCuc0/3688">TS</a>]
01:01:34 ◼ ► not just a thing that people can text without it's a thing that the people in [<a href="https://overcast.fm/+BtuyPCuc0/3694">TS</a>]
01:01:38 ◼ ► this crowd can write software for anything that stands out that maybe [<a href="https://overcast.fm/+BtuyPCuc0/3698">TS</a>]
01:01:41 ◼ ► didn't get enough love in the keynote well we can't we talk about the way in [<a href="https://overcast.fm/+BtuyPCuc0/3701">TS</a>]
01:01:45 ◼ ► which i think these apps can spread kind of in a really great way by really we [<a href="https://overcast.fm/+BtuyPCuc0/3705">TS</a>]
01:01:50 ◼ ► didn't talk about that at all and I think that's going to be really powerful [<a href="https://overcast.fm/+BtuyPCuc0/3710">TS</a>]
01:01:53 ◼ ► for developers and it's going to make it work developers while to put some energy [<a href="https://overcast.fm/+BtuyPCuc0/3713">TS</a>]
01:01:58 ◼ ► we made him really easy to create so artists we think will be a community of [<a href="https://overcast.fm/+BtuyPCuc0/3718">TS</a>]
01:02:03 ◼ ► artists that will build sticker packs that are just really fun and they don't [<a href="https://overcast.fm/+BtuyPCuc0/3723">TS</a>]
01:02:05 ◼ ► need to write any code to do it so I think that's going to be really [<a href="https://overcast.fm/+BtuyPCuc0/3725">TS</a>]
01:02:09 ◼ ► um also i think the the way that they are distributed if you have it's not [<a href="https://overcast.fm/+BtuyPCuc0/3729">TS</a>]
01:02:20 ◼ ► just about the extension extension can be part of your app and so there's some [<a href="https://overcast.fm/+BtuyPCuc0/3740">TS</a>]
01:02:25 ◼ ► cases where you want to model where the extension is sort of in cooperation with [<a href="https://overcast.fm/+BtuyPCuc0/3745">TS</a>]
01:02:30 ◼ ► your larger app experience I mean when one simple example be like if if you [<a href="https://overcast.fm/+BtuyPCuc0/3750">TS</a>]
01:02:34 ◼ ► have your your sports after sports app knows what your favorite teams are well [<a href="https://overcast.fm/+BtuyPCuc0/3754">TS</a>]
01:02:39 ◼ ► your extension in messages that let you share those clips or or whatever is [<a href="https://overcast.fm/+BtuyPCuc0/3759">TS</a>]
01:02:44 ◼ ► gonna is going to know that as well so there's a connection there we have one [<a href="https://overcast.fm/+BtuyPCuc0/3764">TS</a>]
01:02:50 ◼ ► where something that people like to do a lot to share music special here [<a href="https://overcast.fm/+BtuyPCuc0/3770">TS</a>]
01:02:53 ◼ ► something you're like wow that's great i want to tell my friend about this [<a href="https://overcast.fm/+BtuyPCuc0/3773">TS</a>]
01:02:57 ◼ ► well if you go to the Apple music extension it knows what is now playing [<a href="https://overcast.fm/+BtuyPCuc0/3777">TS</a>]
01:03:03 ◼ ► it you know and your music and it knows what you listen to the last few songs [<a href="https://overcast.fm/+BtuyPCuc0/3783">TS</a>]
01:03:07 ◼ ► and so that's just one tap to share and so I think will be interesting [<a href="https://overcast.fm/+BtuyPCuc0/3787">TS</a>]
01:03:11 ◼ ► integrations where the message extension is sort of the tip of the iceberg of [<a href="https://overcast.fm/+BtuyPCuc0/3791">TS</a>]
01:03:15 ◼ ► experience that you have inside your app as well I alright moving on to watch us [<a href="https://overcast.fm/+BtuyPCuc0/3795">TS</a>]
01:03:25 ◼ ► year after year is make iterative improvements to yourself over and you [<a href="https://overcast.fm/+BtuyPCuc0/3805">TS</a>]
01:03:28 ◼ ► add features you take what was slow and you make it fast [<a href="https://overcast.fm/+BtuyPCuc0/3808">TS</a>]
01:03:32 ◼ ► you take what was ugly and you make it look better on but the performance [<a href="https://overcast.fm/+BtuyPCuc0/3812">TS</a>]
01:03:36 ◼ ► improvement on app launch speed on one watches three it does not look like one [<a href="https://overcast.fm/+BtuyPCuc0/3816">TS</a>]
01:03:43 ◼ ► year-over-year like right it's crazy and I really did in the keynote had a I got [<a href="https://overcast.fm/+BtuyPCuc0/3823">TS</a>]
01:03:49 ◼ ► to see this and then when I got you know the hands-on with a watch running [<a href="https://overcast.fm/+BtuyPCuc0/3829">TS</a>]
01:03:52 ◼ ► watching us three for real it's for real it really isn't anybody in the audience [<a href="https://overcast.fm/+BtuyPCuc0/3832">TS</a>]
01:03:56 ◼ ► is they have you guys upgraded anybody it its crew [<a href="https://overcast.fm/+BtuyPCuc0/3836">TS</a>]
01:04:01 ◼ ► how is that possible I'm a couple of things we we certainly actually had some [<a href="https://overcast.fm/+BtuyPCuc0/3841">TS</a>]
01:04:10 ◼ ► really yeah yeah it turns out that uh you know if people are running you know [<a href="https://overcast.fm/+BtuyPCuc0/3850">TS</a>]
01:04:16 ◼ ► they have their favorite 10 apps we can keep them mostly running you know we [<a href="https://overcast.fm/+BtuyPCuc0/3856">TS</a>]
01:04:21 ◼ ► keep mostly resident wall will help them so they're not burning CPU will keep [<a href="https://overcast.fm/+BtuyPCuc0/3861">TS</a>]
01:04:24 ◼ ► mostly resident which means you're not doing all the work that goes into [<a href="https://overcast.fm/+BtuyPCuc0/3864">TS</a>]
01:04:28 ◼ ► launching a nap when you take them live but the other thing is it turns out when [<a href="https://overcast.fm/+BtuyPCuc0/3868">TS</a>]
01:04:33 ◼ ► we first were coming out with watch OS we were being really conservative about [<a href="https://overcast.fm/+BtuyPCuc0/3873">TS</a>]
01:04:38 ◼ ► understanding how people are going to use the watch and try to make sure we [<a href="https://overcast.fm/+BtuyPCuc0/3878">TS</a>]
01:04:41 ◼ ► could hit our goal of a very solid all day battery life so you could use it all [<a href="https://overcast.fm/+BtuyPCuc0/3881">TS</a>]
01:04:46 ◼ ► day and you can charge it at night and we found we we'd actually like really [<a href="https://overcast.fm/+BtuyPCuc0/3886">TS</a>]
01:04:49 ◼ ► overshot the goal and so we know it was an area just massive focus and paranoia [<a href="https://overcast.fm/+BtuyPCuc0/3889">TS</a>]
01:04:54 ◼ ► throughout the release you know we needed to make sure that we squeezed [<a href="https://overcast.fm/+BtuyPCuc0/3894">TS</a>]
01:04:58 ◼ ► every little bit of juice out of the thing and so realizing we had this [<a href="https://overcast.fm/+BtuyPCuc0/3898">TS</a>]
01:05:02 ◼ ► budget we said hey look we actually have enough to do background updates [<a href="https://overcast.fm/+BtuyPCuc0/3902">TS</a>]
01:05:05 ◼ ► you know we overshot enough that we can keep these apps both in memory but also [<a href="https://overcast.fm/+BtuyPCuc0/3905">TS</a>]
01:05:10 ◼ ► keep them up-to-date throughout the day so when you look at them they're already [<a href="https://overcast.fm/+BtuyPCuc0/3910">TS</a>]
01:05:16 ◼ ► and then with them let him get the information that they already have the [<a href="https://overcast.fm/+BtuyPCuc0/3916">TS</a>]
01:05:19 ◼ ► information and so those were two really vital techniques I i think the other [<a href="https://overcast.fm/+BtuyPCuc0/3919">TS</a>]
01:05:24 ◼ ► thing is is you talk about you you build somethin as new and different as the [<a href="https://overcast.fm/+BtuyPCuc0/3924">TS</a>]
01:05:28 ◼ ► watch and until you finish and you live on it and you figure out like what's [<a href="https://overcast.fm/+BtuyPCuc0/3928">TS</a>]
01:05:32 ◼ ► really the essence of of of this thing and we appreciate which problems with [<a href="https://overcast.fm/+BtuyPCuc0/3932">TS</a>]
01:05:35 ◼ ► the most important salt we realized that the watches is all about glance ability [<a href="https://overcast.fm/+BtuyPCuc0/3935">TS</a>]
01:05:41 ◼ ► you know it's it's useful to the to the extent that like okay i can solve my [<a href="https://overcast.fm/+BtuyPCuc0/3941">TS</a>]
01:05:46 ◼ ► task i'm done if I'm up here and I'm waiting and I'm fiddling around my arms [<a href="https://overcast.fm/+BtuyPCuc0/3946">TS</a>]
01:05:50 ◼ ► getting tired this is no fun anymore i'm going to do it a different way and with [<a href="https://overcast.fm/+BtuyPCuc0/3950">TS</a>]
01:05:54 ◼ ► that as our obsession for the last year we've taken all of those tasks and we [<a href="https://overcast.fm/+BtuyPCuc0/3954">TS</a>]
01:05:59 ◼ ► said you have to be able to finish the task and and two seconds right and that [<a href="https://overcast.fm/+BtuyPCuc0/3959">TS</a>]
01:06:04 ◼ ► meant the launch better be the incident part because now we need to let the user [<a href="https://overcast.fm/+BtuyPCuc0/3964">TS</a>]
01:06:07 ◼ ► think and do something in two seconds and get it done and with that focus you [<a href="https://overcast.fm/+BtuyPCuc0/3967">TS</a>]
01:06:11 ◼ ► find a way and chipped away at it [<a href="https://overcast.fm/+BtuyPCuc0/3971">TS</a>]
01:06:14 ◼ ► what really strikes me once I got two hands on with it and they could really [<a href="https://overcast.fm/+BtuyPCuc0/3974">TS</a>]
01:06:17 ◼ ► see it is it's just how much it the design changes to the navigation of the [<a href="https://overcast.fm/+BtuyPCuc0/3977">TS</a>]
01:06:22 ◼ ► user experience art exactly coinciding with the engineering improvements to [<a href="https://overcast.fm/+BtuyPCuc0/3982">TS</a>]
01:06:29 ◼ ► make it faster so the fact that glances are no longer a separate thing is [<a href="https://overcast.fm/+BtuyPCuc0/3989">TS</a>]
01:06:33 ◼ ► because the apps themselves in the dock conservative glances because they're [<a href="https://overcast.fm/+BtuyPCuc0/3993">TS</a>]
01:06:38 ◼ ► getting the background updates because you made the changes that make them stay [<a href="https://overcast.fm/+BtuyPCuc0/3998">TS</a>]
01:06:43 ◼ ► yeah it's nice when it all comes together it really hits that absolutely [<a href="https://overcast.fm/+BtuyPCuc0/4003">TS</a>]
01:06:48 ◼ ► the other thing I that's that once you start to use the new watch us in [<a href="https://overcast.fm/+BtuyPCuc0/4008">TS</a>]
01:06:53 ◼ ► addition to having that the apps come across faster you can get access to [<a href="https://overcast.fm/+BtuyPCuc0/4013">TS</a>]
01:06:57 ◼ ► quickly you watch faces in a sense become sort of apps in himself in the [<a href="https://overcast.fm/+BtuyPCuc0/4017">TS</a>]
01:07:02 ◼ ► sense that you change the ones you use you rearrange them and change the [<a href="https://overcast.fm/+BtuyPCuc0/4022">TS</a>]
01:07:05 ◼ ► complications for example I would normally keep the activity rings on my [<a href="https://overcast.fm/+BtuyPCuc0/4025">TS</a>]
01:07:10 ◼ ► watch face but now i can choose to make that the next one and I just swipe over [<a href="https://overcast.fm/+BtuyPCuc0/4030">TS</a>]
01:07:14 ◼ ► to them and swipe back because i use the activity watch face versus needing the [<a href="https://overcast.fm/+BtuyPCuc0/4034">TS</a>]
01:07:18 ◼ ► Rings and then I can have a different watch face for some other time of the [<a href="https://overcast.fm/+BtuyPCuc0/4038">TS</a>]
01:07:22 ◼ ► day when I need some other actions and access to have apps so that becomes a [<a href="https://overcast.fm/+BtuyPCuc0/4042">TS</a>]
01:07:26 ◼ ► much quicker and more useful way to expand the things you do [<a href="https://overcast.fm/+BtuyPCuc0/4046">TS</a>]
01:07:29 ◼ ► with its really fine changes through the interaction and really different [<a href="https://overcast.fm/+BtuyPCuc0/4049">TS</a>]
01:07:33 ◼ ► complications to so if you're going to be in more of your your workout mode you [<a href="https://overcast.fm/+BtuyPCuc0/4053">TS</a>]
01:07:39 ◼ ► would swipe over and the complications that are relevant to that and therefore [<a href="https://overcast.fm/+BtuyPCuc0/4059">TS</a>]
01:07:42 ◼ ► the launchers essentially for that all right there so you kind of go here's [<a href="https://overcast.fm/+BtuyPCuc0/4062">TS</a>]
01:07:46 ◼ ► what you know I'm at work I'm gonna be this way I'm you know out with the [<a href="https://overcast.fm/+BtuyPCuc0/4066">TS</a>]
01:07:50 ◼ ► family i'm gonna go this way and you have all the different activities that [<a href="https://overcast.fm/+BtuyPCuc0/4070">TS</a>]
01:07:52 ◼ ► are relevant to that you've got almost a custom dock or custom launcher based on [<a href="https://overcast.fm/+BtuyPCuc0/4072">TS</a>]
01:07:56 ◼ ► your watch space so that's another element where I feel like it's really [<a href="https://overcast.fm/+BtuyPCuc0/4076">TS</a>]
01:08:00 ◼ ► um yeah the team has done a really great job so just wrapping up coming down home [<a href="https://overcast.fm/+BtuyPCuc0/4080">TS</a>]
01:08:08 ◼ ► Swift and you were on my show few months ago when swift one open source that was [<a href="https://overcast.fm/+BtuyPCuc0/4088">TS</a>]
01:08:13 ◼ ► um lot of dynamism and we can and we talked about Swift use within Apple and [<a href="https://overcast.fm/+BtuyPCuc0/4093">TS</a>]
01:08:21 ◼ ► and why you guys can't yet right the OS and your absence with but that you're [<a href="https://overcast.fm/+BtuyPCuc0/4101">TS</a>]
01:08:26 ◼ ► using engines using it to write unit tests and stuff like that it's gonna use [<a href="https://overcast.fm/+BtuyPCuc0/4106">TS</a>]
01:08:30 ◼ ► but I saw the announcement that this new swift playground app is itself written [<a href="https://overcast.fm/+BtuyPCuc0/4110">TS</a>]
01:08:34 ◼ ► Swift yeah well actually an OS 10 like most of the doc and I don't have those [<a href="https://overcast.fm/+BtuyPCuc0/4114">TS</a>]
01:08:46 ◼ ► Nadal not happy in our sunday sermon was that name first hinted at this it huh [<a href="https://overcast.fm/+BtuyPCuc0/4126">TS</a>]
01:08:58 ◼ ► I don't know hope last year right here you know I thought always being so [<a href="https://overcast.fm/+BtuyPCuc0/4138">TS</a>]
01:09:03 ◼ ► transparent but that is all right through it [<a href="https://overcast.fm/+BtuyPCuc0/4143">TS</a>]
01:09:08 ◼ ► I know that you're very polite in in our and our run-through for the the show [<a href="https://overcast.fm/+BtuyPCuc0/4148">TS</a>]
01:09:13 ◼ ► when I guy I say oh we were changing the name to mac OS and is like on sunday and [<a href="https://overcast.fm/+BtuyPCuc0/4153">TS</a>]
01:09:19 ◼ ► my next slide is to say something about how you know we have these great new [<a href="https://overcast.fm/+BtuyPCuc0/4159">TS</a>]
01:09:23 ◼ ► features in Mac OS and literally going so are new releases mac OS and so we [<a href="https://overcast.fm/+BtuyPCuc0/4163">TS</a>]
01:09:27 ◼ ► have some great features in iOS 10 it's that stuff we spent a lot 15 years for a [<a href="https://overcast.fm/+BtuyPCuc0/4167">TS</a>]
01:09:33 ◼ ► long time and I think we all feel great about the new name it anyway in it is in [<a href="https://overcast.fm/+BtuyPCuc0/4173">TS</a>]
01:09:38 ◼ ► mac OS the doc is substantially converted so where were Mission Control [<a href="https://overcast.fm/+BtuyPCuc0/4178">TS</a>]
01:09:44 ◼ ► all those areas are are like using Swift a lot so it's starting to starting to [<a href="https://overcast.fm/+BtuyPCuc0/4184">TS</a>]
01:09:48 ◼ ► spread a lot internally there are some barriers but i think this year the most [<a href="https://overcast.fm/+BtuyPCuc0/4188">TS</a>]
01:09:52 ◼ ► important thing and i think chris lattner really covered in the state of [<a href="https://overcast.fm/+BtuyPCuc0/4192">TS</a>]
01:09:54 ◼ ► the union is getting the source stability and so we decided this year [<a href="https://overcast.fm/+BtuyPCuc0/4194">TS</a>]
01:10:01 ◼ ► like we're going to put that over all all the priorities take what we've [<a href="https://overcast.fm/+BtuyPCuc0/4201">TS</a>]
01:10:05 ◼ ► learned you know when we first shift Swift a couple years ago the objective [<a href="https://overcast.fm/+BtuyPCuc0/4205">TS</a>]
01:10:10 ◼ ► was let's make sure that it's familiar from an API point of view you know [<a href="https://overcast.fm/+BtuyPCuc0/4210">TS</a>]
01:10:14 ◼ ► minimize the the kind of transition of a hold I gotta learn all the method names [<a href="https://overcast.fm/+BtuyPCuc0/4214">TS</a>]
01:10:18 ◼ ► for all the classes already know and so we really biased toward that now people [<a href="https://overcast.fm/+BtuyPCuc0/4218">TS</a>]
01:10:22 ◼ ► are so familiar with Swift the priority is let's make sure those api's are all [<a href="https://overcast.fm/+BtuyPCuc0/4222">TS</a>]
01:10:27 ◼ ► very native to Swift and their feel and so we've done all the hard work to to [<a href="https://overcast.fm/+BtuyPCuc0/4227">TS</a>]
01:10:32 ◼ ► update all the API is all the naming conventions and take some major api's [<a href="https://overcast.fm/+BtuyPCuc0/4232">TS</a>]
01:10:36 ◼ ► like or graphics and live dispatch and make them just awesome for swift and so [<a href="https://overcast.fm/+BtuyPCuc0/4236">TS</a>]
01:10:42 ◼ ► but what that means is uh we we achieve that level source stability so next year [<a href="https://overcast.fm/+BtuyPCuc0/4242">TS</a>]
01:10:50 ◼ ► it won't be lying go boy you know where you know as a developer so that's that's [<a href="https://overcast.fm/+BtuyPCuc0/4250">TS</a>]
01:10:55 ◼ ► the important thing ABI stability which means literally that the the Swift [<a href="https://overcast.fm/+BtuyPCuc0/4255">TS</a>]
01:10:58 ◼ ► binary built could be linked against the future libraries that's one that we made [<a href="https://overcast.fm/+BtuyPCuc0/4258">TS</a>]
01:11:03 ◼ ► a lot of progress haven't gone all the way there but that's far less that's far [<a href="https://overcast.fm/+BtuyPCuc0/4263">TS</a>]
01:11:07 ◼ ► more of an issue for us internally than it is for developers it's important for [<a href="https://overcast.fm/+BtuyPCuc0/4267">TS</a>]
01:11:11 ◼ ► developers but much but i think the source stability was the right priority [<a href="https://overcast.fm/+BtuyPCuc0/4271">TS</a>]
01:11:14 ◼ ► and and I feel really good about the progress that that he made on that uh [<a href="https://overcast.fm/+BtuyPCuc0/4274">TS</a>]
01:11:18 ◼ ► last question have a one thing that did you guys announced yesterday whether it [<a href="https://overcast.fm/+BtuyPCuc0/4278">TS</a>]
01:11:23 ◼ ► was in the keynote or not maybe something that Miss the keynote but one [<a href="https://overcast.fm/+BtuyPCuc0/4283">TS</a>]
01:11:26 ◼ ► thing that did you think deserves a little extra attention and i'll let you [<a href="https://overcast.fm/+BtuyPCuc0/4286">TS</a>]
01:11:29 ◼ ► guys think about it i will go first and and you're correct answer is probably [<a href="https://overcast.fm/+BtuyPCuc0/4289">TS</a>]
01:11:33 ◼ ► your file system is that I'm gonna say I'm gonna say universal clipboard [<a href="https://overcast.fm/+BtuyPCuc0/4293">TS</a>]
01:11:39 ◼ ► because I've always wanted this and I for me its links it's like I'm on my [<a href="https://overcast.fm/+BtuyPCuc0/4299">TS</a>]
01:11:45 ◼ ► phone and say all I want to post this during fireball but I'm in my office so [<a href="https://overcast.fm/+BtuyPCuc0/4305">TS</a>]
01:11:48 ◼ ► why would I do it on a phone I i I'll go sit down my my imac and do it with the [<a href="https://overcast.fm/+BtuyPCuc0/4308">TS</a>]
01:11:53 ◼ ► real keyboard but how do I get this from here to there yeah and it man [<a href="https://overcast.fm/+BtuyPCuc0/4313">TS</a>]
01:11:57 ◼ ► what I want to do is just copy it going over there any command B and it and then [<a href="https://overcast.fm/+BtuyPCuc0/4317">TS</a>]
01:12:03 ◼ ► again the thinking through that you guys did of how to do this in a way that [<a href="https://overcast.fm/+BtuyPCuc0/4323">TS</a>]
01:12:07 ◼ ► isn't going to surprise people in a bad way [<a href="https://overcast.fm/+BtuyPCuc0/4327">TS</a>]
01:12:11 ◼ ► there's like a two minute timeout yep I it's so like if i copy something on my [<a href="https://overcast.fm/+BtuyPCuc0/4331">TS</a>]
01:12:16 ◼ ► phone right now and tomorrow i pasted my mac i'm not getting that's right because [<a href="https://overcast.fm/+BtuyPCuc0/4336">TS</a>]
01:12:21 ◼ ► it's it's really like what you're the ways of detecting what's what's the [<a href="https://overcast.fm/+BtuyPCuc0/4341">TS</a>]
01:12:25 ◼ ► value in the communication is like the other continuity features is [<a href="https://overcast.fm/+BtuyPCuc0/4345">TS</a>]
01:12:29 ◼ ► peer-to-peer so it's not like you're sending everything you copy up to the [<a href="https://overcast.fm/+BtuyPCuc0/4349">TS</a>]
01:12:32 ◼ ► cloud all of a sudden just so that it can get down to the other device it [<a href="https://overcast.fm/+BtuyPCuc0/4352">TS</a>]
01:12:35 ◼ ► really is about you know kinda to did it here copy paste which i think is is [<a href="https://overcast.fm/+BtuyPCuc0/4355">TS</a>]
01:12:40 ◼ ► absolutely what people want and it has the right right privacy & performance [<a href="https://overcast.fm/+BtuyPCuc0/4360">TS</a>]
01:12:44 ◼ ► characteristics and as you say it's it's no so it gets rid of the surprises and [<a href="https://overcast.fm/+BtuyPCuc0/4364">TS</a>]
01:12:50 ◼ ► it just turns out to be the most once you have it it's the most natural way in [<a href="https://overcast.fm/+BtuyPCuc0/4370">TS</a>]
01:12:52 ◼ ► the world to do these kinds of things so I [<a href="https://overcast.fm/+BtuyPCuc0/4372">TS</a>]
01:12:55 ◼ ► think the team did did awesome work there I'm like that's great there is a [<a href="https://overcast.fm/+BtuyPCuc0/4375">TS</a>]
01:13:01 ◼ ► no i mean i think the new file system is is great and by the way I mean the [<a href="https://overcast.fm/+BtuyPCuc0/4381">TS</a>]
01:13:06 ◼ ► prospect of this is when you have to get right let's say uh huh and and so the [<a href="https://overcast.fm/+BtuyPCuc0/4386">TS</a>]
01:13:15 ◼ ► the we have been an awesome filesystem team who really knew which problems we [<a href="https://overcast.fm/+BtuyPCuc0/4395">TS</a>]
01:13:21 ◼ ► needed to solve for a world of of flash storage and has done a super solid job [<a href="https://overcast.fm/+BtuyPCuc0/4401">TS</a>]
01:13:29 ◼ ► and we're being you know we're being conservative about how we're rolling it [<a href="https://overcast.fm/+BtuyPCuc0/4409">TS</a>]
01:13:31 ◼ ► out as a developer preview so people can kick the tires on it this year but we [<a href="https://overcast.fm/+BtuyPCuc0/4411">TS</a>]
01:13:37 ◼ ► look forward to making a part of the products going forward and I mean I [<a href="https://overcast.fm/+BtuyPCuc0/4417">TS</a>]
01:13:40 ◼ ► think it's going to be be great and obviously we did we didn't talk about it [<a href="https://overcast.fm/+BtuyPCuc0/4420">TS</a>]
01:13:43 ◼ ► is we don't talk about peer Developer Preview material there but I think in [<a href="https://overcast.fm/+BtuyPCuc0/4423">TS</a>]
01:13:46 ◼ ► terms of something that's important for the platform going forward it's big [<a href="https://overcast.fm/+BtuyPCuc0/4426">TS</a>]
01:13:49 ◼ ► what are you so let's just say three years from now we're all using iPhones [<a href="https://overcast.fm/+BtuyPCuc0/4429">TS</a>]
01:13:54 ◼ ► that are using a PFS instead of HFS plus what would be like a noticeable [<a href="https://overcast.fm/+BtuyPCuc0/4434">TS</a>]
01:13:59 ◼ ► improvement to the to the experience so it'll help with performance that will [<a href="https://overcast.fm/+BtuyPCuc0/4439">TS</a>]
01:14:05 ◼ ► help with things like how we do software updates and other things because we can [<a href="https://overcast.fm/+BtuyPCuc0/4445">TS</a>]
01:14:08 ◼ ► we can snapshot volumes we can roll things back I mean a lot of their lot of [<a href="https://overcast.fm/+BtuyPCuc0/4448">TS</a>]
01:14:12 ◼ ► important attributes there it's important when you think about [<a href="https://overcast.fm/+BtuyPCuc0/4452">TS</a>]
01:14:15 ◼ ► multi-user like how files are protected between multiple users on a Mac because [<a href="https://overcast.fm/+BtuyPCuc0/4455">TS</a>]
01:14:21 ◼ ► we actually have file system level encryption now standard across both [<a href="https://overcast.fm/+BtuyPCuc0/4461">TS</a>]
01:14:26 ◼ ► platforms and so I think from a security point of view it's it's big and and I [<a href="https://overcast.fm/+BtuyPCuc0/4466">TS</a>]
01:14:34 ◼ ► think performance I mean now you do a copy or even like the safe save [<a href="https://overcast.fm/+BtuyPCuc0/4474">TS</a>]
01:14:39 ◼ ► operation when you save documents in a lot of apps it's like move that one [<a href="https://overcast.fm/+BtuyPCuc0/4479">TS</a>]
01:14:43 ◼ ► aside create another hole copy of all of that now overwrite some of it now delete [<a href="https://overcast.fm/+BtuyPCuc0/4483">TS</a>]
01:14:49 ◼ ► the old directory now that's atomic and the clone file makes all of that super [<a href="https://overcast.fm/+BtuyPCuc0/4489">TS</a>]
01:14:54 ◼ ► fast so i think it's just going to be a great across-the-board I want to answer [<a href="https://overcast.fm/+BtuyPCuc0/4494">TS</a>]
01:15:00 ◼ ► very different direction of the keynote the thing that we haven't talked about [<a href="https://overcast.fm/+BtuyPCuc0/4500">TS</a>]
01:15:04 ◼ ► that to me was really amazing was we had a bunch of present a demo where's who [<a href="https://overcast.fm/+BtuyPCuc0/4504">TS</a>]
01:15:11 ◼ ► had never been in a keynote before is the first time and they were fantastic [<a href="https://overcast.fm/+BtuyPCuc0/4511">TS</a>]
01:15:20 ◼ ► Stacy did a great job better than everyone did a great job posed in [<a href="https://overcast.fm/+BtuyPCuc0/4520">TS</a>]
01:15:25 ◼ ► incredible job and arm and Cheryl of wasn't cut and Cheryl did an incredible [<a href="https://overcast.fm/+BtuyPCuc0/4525">TS</a>]
01:15:31 ◼ ► job and and all of them work on the things the demo we'll just done and and [<a href="https://overcast.fm/+BtuyPCuc0/4531">TS</a>]
01:15:36 ◼ ► there and they were they were fantastic so that that's my sort of unsung thing [<a href="https://overcast.fm/+BtuyPCuc0/4536">TS</a>]
01:15:41 ◼ ► of the keynote was those presented I I said mid keynote i was sitting with ben [<a href="https://overcast.fm/+BtuyPCuc0/4541">TS</a>]
01:15:45 ◼ ► thompson and I said I can't believe that none of these people have ever done this [<a href="https://overcast.fm/+BtuyPCuc0/4545">TS</a>]
01:15:47 ◼ ► before because the narrow amazing and they really did they really did kickass [<a href="https://overcast.fm/+BtuyPCuc0/4547">TS</a>]
01:15:52 ◼ ► up there that was created on that's it unless you guys have anything else for [<a href="https://overcast.fm/+BtuyPCuc0/4552">TS</a>]
01:15:57 ◼ ► me just thank you i mean i want to give some thanks here i want to thank our [<a href="https://overcast.fm/+BtuyPCuc0/4557">TS</a>]
01:16:02 ◼ ► sponsors mailchimp microsoft and mat.com mph . com go there and buy some junk [<a href="https://overcast.fm/+BtuyPCuc0/4562">TS</a>]
01:16:12 ◼ ► I want to thank Jake shumake Schumacher and Jed hurt they're doing the video [<a href="https://overcast.fm/+BtuyPCuc0/4572">TS</a>]
01:16:18 ◼ ► here so if you're watching on at home you can think that they are the co [<a href="https://overcast.fm/+BtuyPCuc0/4578">TS</a>]
01:16:24 ◼ ► makers of the upcoming documentary app the human story which has been in the [<a href="https://overcast.fm/+BtuyPCuc0/4584">TS</a>]
01:16:29 ◼ ► works for a while I've seen a rough cut it is amazing it is really coming along [<a href="https://overcast.fm/+BtuyPCuc0/4589">TS</a>]
01:16:35 ◼ ► app documentary calm if you want to see more Dru Bischoff from hybrid events is [<a href="https://overcast.fm/+BtuyPCuc0/4595">TS</a>]
01:16:41 ◼ ► here running whatever apparatus is involved in doing the live streaming [<a href="https://overcast.fm/+BtuyPCuc0/4601">TS</a>]
01:16:44 ◼ ► which i've heard is very hard i want to thank mezzanine and the entire staff [<a href="https://overcast.fm/+BtuyPCuc0/4604">TS</a>]
01:16:52 ◼ ► here who have been there led by Megan Rogerson she's great she's been here all [<a href="https://overcast.fm/+BtuyPCuc0/4612">TS</a>]
01:16:59 ◼ ► four years that I've been here the staff is great [<a href="https://overcast.fm/+BtuyPCuc0/4619">TS</a>]
01:17:01 ◼ ► the bartender's are great security guy i mean just really great place and I [<a href="https://overcast.fm/+BtuyPCuc0/4621">TS</a>]
01:17:06 ◼ ► I want to thank all the fastest and my wife Amy Gruber just the tip pain their [<a href="https://overcast.fm/+BtuyPCuc0/4626">TS</a>]
01:17:17 ◼ ► podcast that is on 90 some kind of hiatus but they're the ones who made [<a href="https://overcast.fm/+BtuyPCuc0/4637">TS</a>]
01:17:24 ◼ ► this event run so that i can just sit back here and be nervous and make these [<a href="https://overcast.fm/+BtuyPCuc0/4644">TS</a>]
01:17:29 ◼ ► cards with questions and not pay attention to any of the details I don't [<a href="https://overcast.fm/+BtuyPCuc0/4649">TS</a>]
01:17:32 ◼ ► know anything that's going on out here and the fact that you guys even have [<a href="https://overcast.fm/+BtuyPCuc0/4652">TS</a>]