The Talk Show

00:00:00 ◼   ► I don't even know where to start have you seen this [TS]

00:00:03 ◼   ► it's just bit me today so it's we're recording sunday September forth so [TS]

00:00:09 ◼   ► we'll probably be out tomorrow and then wednesday it's at three days from now [TS]

00:00:15 ◼   ► yeah is apple's event so we're doing a pre apple event let's round up [TS]

00:00:18 ◼   ► everything before we head to the airport and meet each other in San Francisco [TS]

00:00:22 ◼   ► show i did on the weekends more and more i tried i spend almost all my time on [TS]

00:00:29 ◼   ► the on the iphone either by phone or iPhone and iPad you know try to stay on [TS]

00:00:33 ◼   ► my office stay off the mac don't really do work and just sort of read on the [TS]

00:00:37 ◼   ► phone and I ran into this today and it's one of these things I've heard other [TS]

00:00:40 ◼   ► people talk about it [TS]

00:00:41 ◼   ► ah i think it's happened to me before but I've never really paid it too much [TS]

00:00:46 ◼   ► attention and it happens it all of a sudden but i was just browsing on [TS]

00:00:49 ◼   ► Twitter open the link and the screen went black on my phone and then I like [TS]

00:00:54 ◼   ► held down the power button and it said you have to be nobody gave me the signal [TS]

00:00:58 ◼   ► to plug in the power like it though the battery run out but i'm convinced I had [TS]

00:01:02 ◼   ► more than fifty percent battery life left and so I i plugged it in [TS]

00:01:07 ◼   ► I just waited like seriously like a minute and it phone came back on the [TS]

00:01:11 ◼   ► apple logo came on and it had like I don't know sixty percent battery [TS]

00:01:15 ◼   ► have you ever seen this i have heard about it is never happened to me is [TS]

00:01:20 ◼   ► happening with the Apple watch where all of a sudden looking to do [TS]

00:01:23 ◼   ► no power left shut down and then i plug it back in and I always to see him the [TS]

00:01:27 ◼   ► radios weren't didn't have a good connection and it was just gobbling down [TS]

00:01:31 ◼   ► power but I've had a lot of research brings or springboard crashes but I've [TS]

00:01:34 ◼   ► never had the the full shutdown Monty right and combined with the confusion [TS]

00:01:39 ◼   ► that the device thinks its low on battery right like I could even see if [TS]

00:01:43 ◼   ► the whole you know s crash that if some kind of software thing that could shut [TS]

00:01:46 ◼   ► the phone down but then when it powers back up on its all I don't understand [TS]

00:01:50 ◼   ► why it suddenly thinks it has no battery and i've googled it a little bit and [TS]

00:01:54 ◼   ► it's it sounds that sounds like if i go into the apple store that they're going [TS]

00:01:59 ◼   ► to take my phone and give me a new one but I don't want to do that before i [TS]

00:02:02 ◼   ► travel [TS]

00:02:02 ◼   ► no absolutely and it from what I saw to that looked around as well it seems like [TS]

00:02:06 ◼   ► it just it misunderstands its state and then it goes into that panic shut down [TS]

00:02:10 ◼   ► to conserve the last bit of battery you have left him all right then [TS]

00:02:13 ◼   ► to get power back it's like okay everything's fine i got the recent we're [TS]

00:02:17 ◼   ► good we're good sorry that right like it's seems like a bad problem and yet [TS]

00:02:21 ◼   ► and I maybe after you know not get back home next week maybe I'll you know go [TS]

00:02:26 ◼   ► ahead and do it but before I go to San Francisco there's absolutely no way I'm [TS]

00:02:30 ◼   ► stopping this one out [TS]

00:02:32 ◼   ► yeah you never know we was funny too it makes me laugh that my year old iphone [TS]

00:02:41 ◼   ► 6s is starting to act up literally kissed it's upset knows you're about to [TS]

00:02:46 ◼   ► replace it is going to take it with you to replace it [TS]

00:02:49 ◼   ► right right it's like the indignity of it of taking it with me doing with your [TS]

00:02:59 ◼   ► hair maybe it was that last year but it's something one of our friends [TS]

00:03:02 ◼   ► tweeted that I'm watching my iphone get replaced on the iphone is going to be [TS]

00:03:05 ◼   ► replaced right so among the things that have a leaked in the last week or so is [TS]

00:03:16 ◼   ► i'll start with I don't know where to start how about we start with these [TS]

00:03:22 ◼   ► boxes that have leaked writer the the packaging and for some reason the ones [TS]

00:03:26 ◼   ► that have leaked a lot of them are seemingly destined for Russia this weird [TS]

00:03:30 ◼   ► because as far as I know they hit us shores yesterday [TS]

00:03:33 ◼   ► really they should all be getting unpacked and and you know on their way [TS]

00:03:36 ◼   ► starting this weekend [TS]

00:03:38 ◼   ► interesting that seems like it's too early though right because what do you [TS]

00:03:41 ◼   ► expect it expect that they're probably gonna go on sale this week and then but [TS]

00:03:48 ◼   ► they're not going to ship until the week after I don't think it's usually the [TS]

00:03:51 ◼   ► week after i think last year took an extra week to ship but i think it's just [TS]

00:03:54 ◼   ► such massive quantities being shipped that they need to build up stock and it [TS]

00:03:58 ◼   ► just it's a massive enterprise that takes a few weeks to do right [TS]

00:04:02 ◼   ► I can't even imagine but anyway some of these boxes for the iphone 7 have leaked [TS]

00:04:07 ◼   ► and there according to the x and of course the box would be the easiest [TS]

00:04:10 ◼   ► thing to fake and everybody acknowledges that so take it with a massive grain of [TS]

00:04:15 ◼   ► salt if you would choose to but the box calls these devices the iphone 7 in the [TS]

00:04:21 ◼   ► iphone 7 plus and so least surprising names in [TS]

00:04:26 ◼   ► Papa last year's lease obviously last week's blocks leak was 6 s ii which was [TS]

00:04:31 ◼   ► obviously face [TS]

00:04:32 ◼   ► yeah that was I saw that 1i don't know why that one really looked fake yeah but [TS]

00:04:37 ◼   ► it's weird there are there are some of these box leaks say that the 88 the [TS]

00:04:42 ◼   ► phones include air pod wireless earbuds and some say that they include lightning [TS]

00:04:51 ◼   ► earbuds and a lightning to headphone jack adapter so i guess it depends the [TS]

00:04:56 ◼   ► person taking the box which their preferences [TS]

00:04:58 ◼   ► that's what they put on the photoshop would you know what do you think you [TS]

00:05:01 ◼   ► think that these boxes are fake or do you think that they're legit or or what [TS]

00:05:05 ◼   ► I i thought it's hard to tell i try to think of what Apple would do [TS]

00:05:07 ◼   ► historically they have not been great about including adapters famously when [TS]

00:05:11 ◼   ► they went from the dock to the to the lightning adapter [TS]

00:05:14 ◼   ► not only did they not include a lightning adapter in the box they did [TS]

00:05:18 ◼   ► not have any available at retail and if you anything happened to the one [TS]

00:05:21 ◼   ► lightning cable you had you just totally screwed for a couple weeks and then you [TS]

00:05:26 ◼   ► know other adapters they've had day-and-date but they were 20 lockbox 30 [TS]

00:05:29 ◼   ► box 40 bucks right they were never included in the box so its standard [TS]

00:05:33 ◼   ► apple would be nothing in the box but the Lightning your paws but you know [TS]

00:05:36 ◼   ► we've had a lot of new Apple lately I think that part of it is Apple being [TS]

00:05:41 ◼   ► apple and that they you know there they can be stingy in those ways yeah and [TS]

00:05:46 ◼   ► they can be what's the word for charging an awful lot of money for seemingly what [TS]

00:05:53 ◼   ► should be a cheap little dongle [TS]

00:05:55 ◼   ► yeah but i do think that the wood lightning in particular there is a [TS]

00:05:59 ◼   ► strategy involved too which is that if it doesn't ship with adapter it makes it [TS]

00:06:05 ◼   ► makes it more likely that people will buy new lighting adapter peripherals [TS]

00:06:11 ◼   ► yeah right get on board with using lightning we don't really want you to [TS]

00:06:15 ◼   ► use the 30-pin you know will give you will make this available so you can have [TS]

00:06:19 ◼   ► it if you really need it but in general you should start upgrading your things [TS]

00:06:23 ◼   ► like a few you know a dock by your bedside or something like that just get [TS]

00:06:27 ◼   ► a lightning one there is no strategy involved with that and it's a little [TS]

00:06:32 ◼   ► different with the headphone jack because what the 30-pin thing was a [TS]

00:06:36 ◼   ► proprietary apple thing an apple wanted to reply [TS]

00:06:39 ◼   ► sit and it still isn't replace I was just in a hotel this week that still had [TS]

00:06:43 ◼   ► the 30-pin things every time it's more and more now it's it's you know I'm [TS]

00:06:48 ◼   ► starting to see some which is much smarter which is that they just have [TS]

00:06:51 ◼   ► like a USB yes [TS]

00:06:53 ◼   ► so you still need your own cable but then whatever phone you have there's a [TS]

00:06:56 ◼   ► USB thing and you don't need to fiddle with finding a power plug to plug it in [TS]

00:07:00 ◼   ► and you can just plug it right into USB but the 30-pin port still lives on I [TS]

00:07:05 ◼   ► just was in a hotel with them but uh but with the headphone jack there's you know [TS]

00:07:10 ◼   ► I i do think that this will the iphone shipping without a standard headphone [TS]

00:07:14 ◼   ► jack will will press aged a day shift in the industry and at two years from now [TS]

00:07:20 ◼   ► we'll see lots of high-end phones that don't have a standard headphone check [TS]

00:07:22 ◼   ► that it's been awhile like I remember my I had a touch pro HTC touch pro at one [TS]

00:07:27 ◼   ► point and had an android phone at one point this must have been 2008-2009 I [TS]

00:07:31 ◼   ► just didn't have headphone jacks and they had USB and his little breakout [TS]

00:07:34 ◼   ► dongles and that's just what you use but then they all switched back and now [TS]

00:07:39 ◼   ► motorola doesn't have a headphone jack and write none of those i think we'll [TS]

00:07:42 ◼   ► ever move the industry but when Apple does it they just shipped so many phones [TS]

00:07:46 ◼   ► and such volume and you know a couple models that and manufacturers and [TS]

00:07:49 ◼   ► accessory makers know that's where a lot of high-value customers are that it [TS]

00:07:52 ◼   ► absolutely does move it so I I you know I've written about this i'm fascinated [TS]

00:07:56 ◼   ► by it because and you know I to me it's one of the most interesting stories of [TS]

00:08:01 ◼   ► the summer and I've really enjoyed speculating on it because it's such a [TS]

00:08:05 ◼   ► simple issue right now the phone doesn't have a headphone jack [TS]

00:08:09 ◼   ► what does it mean and so you can go you know there's so much speculation you can [TS]

00:08:13 ◼   ► do about how are they got the wireless that they going to go to lightning [TS]

00:08:17 ◼   ► why would they do this why would they do that because the story is so simple it's [TS]

00:08:22 ◼   ► easy to to really go deep on the obsessiveness over it so I've really [TS]

00:08:27 ◼   ► enjoyed the story and I've already actually just as much [TS]

00:08:31 ◼   ► yeah the reaction is absolutely crazy people i mean it seriously I mean I met [TS]

00:08:40 ◼   ► a guy this week i was traveling and you know just you know what do you do and I [TS]

00:08:44 ◼   ► told him basically what I did obviously never heard of caring fireballer me he [TS]

00:08:48 ◼   ► said it's really interesting and he said so [TS]

00:08:50 ◼   ► and this next question was so is Apple really going to release the phone [TS]

00:08:54 ◼   ► without headphones check just a random guys making small talk with 45 minutes [TS]

00:08:58 ◼   ► in line to get lunch and that's you know that was just on people's minds [TS]

00:09:03 ◼   ► my favorite is down people who gets angry at people who get angry a sticky [TS]

00:09:06 ◼   ► pickle if these boxes are all true or the ones that get the most true are true [TS]

00:09:16 ◼   ► it would suggest an answer to a question that I've had for a while which it seems [TS]

00:09:20 ◼   ► to me that that replacing the Lightning wired I mean that the standard 3.5 [TS]

00:09:28 ◼   ► millimeter wired headphone port with a lightning wired headphones is not really [TS]

00:09:36 ◼   ► an upgrade [TS]

00:09:37 ◼   ► I mean and it might be there are engineering constraints where you can [TS]

00:09:40 ◼   ► move that deport from the phone you can use it for something else again it's not [TS]

00:09:45 ◼   ► an issue of whether they can make a phone that has all these you know it [TS]

00:09:50 ◼   ► looks the way they wanted to look and still have the jack but it's obviously [TS]

00:09:52 ◼   ► if did everything you take out leave space for something else and spaces [TS]

00:09:56 ◼   ► precious there's two really good stories that I've heard and I don't know which [TS]

00:10:00 ◼   ► one to put more weight on her whether both are true but one is that for the [TS]

00:10:04 ◼   ► kind of waterproofing Apple wants to do removing the headset jack is an [TS]

00:10:07 ◼   ► advantage and other phones absolutely do water resistance with the headphone jack [TS]

00:10:11 ◼   ► but Apple if you look you know Apple really promotes those epa certification [TS]

00:10:14 ◼   ► and there's all sorts of nano bonding and chemicals that you can do and there [TS]

00:10:18 ◼   ► probably are more modern ones now that are really say for a couple years ago [TS]

00:10:21 ◼   ► that was really nasty stuff and it may just not be on Apple's radar [TS]

00:10:25 ◼   ► yeah and the other one was they don't want this to be a story next year [TS]

00:10:28 ◼   ► because next year they wanted to be about the new design and if people are [TS]

00:10:31 ◼   ► saying nice new design but where's my headphone jack that's a way where story [TS]

00:10:35 ◼   ► then if people get the headphone jack anger and away this year and then next [TS]

00:10:38 ◼   ► year is just smooth sailing into the new design [TS]

00:10:40 ◼   ► yeah I wouldn't be surprised if it's a little bit of column and a little bit [TS]

00:10:43 ◼   ► i'll beat that both of those things may well be true and i think that you've hit [TS]

00:10:47 ◼   ► the nail right on the head in terms of yes there are other devices that have [TS]

00:10:51 ◼   ► been made that have the standard headphone jack and are waterproof and [TS]

00:10:55 ◼   ► maybe you know and i think that Sony has some good ones I samsung they have them [TS]

00:11:00 ◼   ► but they failed us to consumer reports right state right because it's [TS]

00:11:03 ◼   ► oh right samsung had a bad run another but yeah that was exactly it likes [TS]

00:11:08 ◼   ► consumer report i mean this is it really was a disaster like samsung says this [TS]

00:11:12 ◼   ► phone you know it can be submersed you know it's seriously waterproof Consumer [TS]

00:11:16 ◼   ► Reports turned it on prompted tank water shortage of God and it really is a bit [TS]

00:11:20 ◼   ► of a bullshit standard because the dust egress that's an absolutely cannot have [TS]

00:11:23 ◼   ► any dust in a vacuum right all go into the phone but the water egress says [TS]

00:11:27 ◼   ► depending on what manufacturer says so and it also the phone that Samsung [TS]

00:11:32 ◼   ► tested and certified yeah that was waterproof one consumer reports not so [TS]

00:11:35 ◼   ► much so it's it's really a not a very straightforward standard for the [TS]

00:11:40 ◼   ► waterproofing part and I do think you know it's one of those things i know [TS]

00:11:44 ◼   ► that Apple's not first two waterproofing that there are you know it's only one [TS]

00:11:48 ◼   ► same someone to help people have you know whether they actually working on [TS]

00:11:50 ◼   ► but they're not first but i do think that Apple has quietly without [TS]

00:11:56 ◼   ► announcing it been working to make their stuff more waterproof I mean in the [TS]

00:12:01 ◼   ► watch by all accounts is you know not water proof that officially not buy off [TS]

00:12:06 ◼   ► you know people in the real world it effectively is you know a friend of the [TS]

00:12:11 ◼   ► show Craig Hockenberry and swims with his everyday a lot of people swim with [TS]

00:12:14 ◼   ► them [TS]

00:12:15 ◼   ► Tim Cook was saying showered with it always yeah exactly and it's funny [TS]

00:12:20 ◼   ► because the iphone success was re-engineered to be more water resistant [TS]

00:12:23 ◼   ► they put a gasket around the entire edge in the sealed all the connections they [TS]

00:12:28 ◼   ► didn't advertise it [TS]

00:12:29 ◼   ► I was expected phil schiller would at some point retweet somebody who said it [TS]

00:12:33 ◼   ► from the top to the lake it's fine thanks Phil but you don't need to take [TS]

00:12:36 ◼   ► totally quiet about it right so they're not promising it's you know there's [TS]

00:12:40 ◼   ► under-promise and over-deliver yet and there's not promising anything at all [TS]

00:12:43 ◼   ► and still delivering some of it and I think that's where they've been with the [TS]

00:12:46 ◼   ► phone and it sounds like this year they're actually going to begin [TS]

00:12:49 ◼   ► promoting its waterproofing the headphone jack could be part of that I'm [TS]

00:12:52 ◼   ► gonna see if it's like ip7 which is what the Apple watches r.i.p eight which is [TS]

00:12:56 ◼   ► what the samsung phones are reportedly hitting which is just longer periods or [TS]

00:13:00 ◼   ► deeper summer engine found what we were skipping ahead but there was a mean mean [TS]

00:13:08 ◼   ► what's his name means equal ming-chi kuo report [TS]

00:13:12 ◼   ► that macrumors picked up that says ipx7 yes which is equivalent to the watch [TS]

00:13:19 ◼   ► current watch but he's looking very recently his phone so he should we shall [TS]

00:13:23 ◼   ► see [TS]

00:13:24 ◼   ► anyway if these both boxes are accurate that some of the phones are shipping [TS]

00:13:29 ◼   ► with these air pods and some are shipping with wired lightning headphones [TS]

00:13:35 ◼   ► and an adapter it would clearly said if both are true it legit whatever you want [TS]

00:13:40 ◼   ► to say that it's going to be paid upgrade we're here [TS]

00:13:43 ◼   ► I'm mine my guess is you either pay an extra hundred dollars to get their pods [TS]

00:13:47 ◼   ► are you pay an extra hundred and maybe twenty nine dollars although that seems [TS]

00:13:50 ◼   ► a lot just from the wireless headset seems like a lot of skills like if you [TS]

00:13:53 ◼   ► had every phone available with lightning or with earpods that's double again the [TS]

00:13:58 ◼   ► amount of phones they already have extra colors they would have extra storage [TS]

00:14:01 ◼   ► capacities I don't I think Apple has gotten it is unafraid of lots of it sku [TS]

00:14:07 ◼   ► I mean no I the ipad has always been you know bifurcated in it's sort of similar [TS]

00:14:13 ◼   ► way where there's always been cellular and non cellular models of every shape [TS]

00:14:19 ◼   ► color you know every every iPad you can buy comes in the cellular non-secular [TS]

00:14:25 ◼   ► furnace so something like that sounds like something they're absolutely [TS]

00:14:30 ◼   ► unafraid of you think it would be the higher end ones that have the airpot [TS]

00:14:33 ◼   ► option that's another possibility [TS]

00:14:35 ◼   ► another possibility would be that if you get if you buy the 32 gigabyte one I [TS]

00:14:41 ◼   ► mean that again [TS]

00:14:42 ◼   ► first we're making a lot of assumptions here yet the rumor is that it was [TS]

00:14:46 ◼   ► registered in anyone's going to ship in 3-6 eyes configuration storage [TS]

00:14:49 ◼   ► configurations 32 hallelujah 64 16 gigabyte is dead [TS]

00:14:53 ◼   ► thank God let's hope I and then No More 64 will go with a 128 and 256 and I [TS]

00:15:01 ◼   ► could see that or maybe the 256 get some sort of but that that seems like you're [TS]

00:15:08 ◼   ► like you're seems to me like if they're going to do some in one and some of the [TS]

00:15:12 ◼   ► other we might as well let you mix-and-match however you want and the [TS]

00:15:16 ◼   ► pricing is always so interesting here like ya hallelujah 16-gigabyte is gone [TS]

00:15:19 ◼   ► but there are a lot of people enterprise just wanted a dumb client that would [TS]

00:15:22 ◼   ► hook up to their b2b website and apps and they would get an eight [TS]

00:15:26 ◼   ► gigabyte iphone if they could just get all their employees they just want to [TS]

00:15:28 ◼   ► cut every possible penny imaginable and we start getting 256 gigabytes I think I [TS]

00:15:34 ◼   ► believe they're doubling the density of the memory again which means and it's [TS]

00:15:37 ◼   ► nice people say you know just include an adapter apple should just add double the [TS]

00:15:40 ◼   ► ram they should just double the storage but all of those incremental more [TS]

00:15:43 ◼   ► expensive and when you have an incredibly margin based business way [TS]

00:15:46 ◼   ► Apple does any additional costs they put that phone comes right out of the margin [TS]

00:15:50 ◼   ► they're trying it for wall street so it's always for them it's in almost [TS]

00:15:53 ◼   ► entirely a pricing game right and even the pessimistic view [TS]

00:15:58 ◼   ► I mean this was again this is chi kuo saying it from the supply chain they're [TS]

00:16:03 ◼   ► saying only 65 million iphones sold in this in the upcoming for the border [TS]

00:16:09 ◼   ► which would be a steep drop-off from last year where I think it was 80 but [TS]

00:16:13 ◼   ► even so 65 million phones so that's a pessimistic take how many new iPhones [TS]

00:16:18 ◼   ► mostly no I mean obviously that includes whatever old ones they're still selling [TS]

00:16:22 ◼   ► but tens and tens of millions of brand-new never before manufactured [TS]

00:16:26 ◼   ► iphone sevens it really does i just saw I don't have a link candy but i just saw [TS]

00:16:31 ◼   ► a story about how global dear and pricing is spiking and it's all [TS]

00:16:37 ◼   ► specifically attributed to the iphone in a ramp-up that Apple needs to make to [TS]

00:16:41 ◼   ► make this absurd number of phones so the story is that because Apple has needs [TS]

00:16:46 ◼   ► all of this ram for the phones and another one of these last-minute rumors [TS]

00:16:50 ◼   ► i guess it's not really last minute but it seems to have been reiterated last [TS]

00:16:53 ◼   ► minute is that the iphone 7 plus is going to come with 3 gigabytes of ram [TS]

00:16:57 ◼   ► instead of two gigabytes of ram so that just adds up [TS]

00:17:01 ◼   ► it's just lots and lots of ram so apples buying lots of RAM which makes prices go [TS]

00:17:05 ◼   ► up factories that manufacture ram are shifting to the type of ram that Apple [TS]

00:17:11 ◼   ► wants to buy for the iphones to meet that demand which means they're making [TS]

00:17:15 ◼   ► last 4 pcs and therefore the pc market for ram is going up as a side effect of [TS]

00:17:23 ◼   ► the iphone 7 and i forget which year was I know we talked about this before but [TS]

00:17:27 ◼   ► the type of ram is also different member for a while using TLS ram and they were [TS]

00:17:31 ◼   ► using dl i think was still have to get the two names one was multi-layer one [TS]

00:17:34 ◼   ► was day and it was just it was hard to get if you just double the amount of the [TS]

00:17:38 ◼   ► low one it was much more [TS]

00:17:39 ◼   ► better than using the higher one and so they were using technically less less [TS]

00:17:42 ◼   ► expensive ramen higher end phones but that's what allows them to get the [TS]

00:17:45 ◼   ► double size memories right right so it's my I'm glad I don't have to worry about [TS]

00:17:53 ◼   ► so I my guess is if true if true both are true i did it will be a hundred [TS]

00:17:58 ◼   ► dollars extra to get their pods in the box instead nice round number [TS]

00:18:03 ◼   ► yeah and it kind of makes sense to me to that the adapter would only ship with [TS]

00:18:09 ◼   ► the one that comes with wired headphones where they're saying look if you're [TS]

00:18:12 ◼   ► still into wired headphones [TS]

00:18:13 ◼   ► ok you know here's your new set of lightning ones and here's your adapter [TS]

00:18:17 ◼   ► so you can use whatever other ones you want but the future is what wireless you [TS]

00:18:24 ◼   ► know and i can see how that would be a big part of the presentation on [TS]

00:18:27 ◼   ► wednesday that hey we've you know you know I could just see a slide where [TS]

00:18:31 ◼   ► somebody's got the court all tangled up in that the future is Wireless yeah I [TS]

00:18:37 ◼   ► wonder you because you're just an apple and you did this so well and in so many [TS]

00:18:41 ◼   ► articles a apple thinks about these things and are they thinking we just [TS]

00:18:44 ◼   ► want to get rid of the headphone jack [TS]

00:18:46 ◼   ► are they thinking that we want to drive the wireless world and clearly with the [TS]

00:18:49 ◼   ► the manager book they decided that we're you know we could they could put more [TS]

00:18:54 ◼   ► than one USBC port but they didn't want to do that they wanted to make a machine [TS]

00:18:57 ◼   ► that had almost no ports and still a concession for power and might as well [TS]

00:19:01 ◼   ► use us bc but they clearly message that and was on your show two years ago [TS]

00:19:05 ◼   ► fillers that you know we wanted to make a computer for the wireless world and if [TS]

00:19:09 ◼   ► that's what they want to do with the iphone then that is this is the best way [TS]

00:19:12 ◼   ► of doing it [TS]

00:19:13 ◼   ► yeah i think so but I i do wish and you know again who knows which of these are [TS]

00:19:18 ◼   ► fake and which are really maybe they're all fake but I still if I had my my wish [TS]

00:19:22 ◼   ► my wish would be that they would just go completely wireless and just say every [TS]

00:19:26 ◼   ► single iphone 7 comes with their pods and if you really still want to use [TS]

00:19:30 ◼   ► wired ones you have to buy it [TS]

00:19:31 ◼   ► this twenty-dollar $19 adapter and I really think that they should do that [TS]

00:19:36 ◼   ► but it sounds like from these rumors that they're going to make it an upsell [TS]

00:19:40 ◼   ► I think they need to head a little bit because there's no amount of Q&A or [TS]

00:19:45 ◼   ► savvy even within Apple that can equal millions of people hitting that product [TS]

00:19:49 ◼   ► and if it's a first generation [TS]

00:19:51 ◼   ► and they go all in on wireless and there's anything wrong with just don't [TS]

00:19:54 ◼   ► just be hammered beyond hammered so if they make it one of those things again [TS]

00:19:57 ◼   ► like like the 12-inch MacBook where people go out and buy it's a bit of a [TS]

00:20:01 ◼   ► premium product is a self-selecting group and they have a higher tolerance [TS]

00:20:04 ◼   ► they are early adopters and they're willing to sort of struggle with the [TS]

00:20:08 ◼   ► technology at first applicant use the first generation as an experiment and [TS]

00:20:12 ◼   ► then realize the next generation is where they make that you know that that [TS]

00:20:15 ◼   ► extra leap forward and start cutting off things in the past right and I'm [TS]

00:20:18 ◼   ► convinced I am absolutely convinced that it's the way the future really a [TS]

00:20:22 ◼   ► wireless in general you know and I don't know you know who knows what the details [TS]

00:20:25 ◼   ► will be on these airports howhow standard they will be in terms of their [TS]

00:20:29 ◼   ► bluetooth and how much is you know proprietary like will you be able to use [TS]

00:20:33 ◼   ► that Apple earbuds with other devices that use bluetooth headphones i don't [TS]

00:20:39 ◼   ► know his bluetooth is not great technology and never had been made it [TS]

00:20:43 ◼   ► doesn't like water and we're human beings filled with water so they use for [TS]

00:20:47 ◼   ► the watch and the watch sometimes doesn't always have the best connection [TS]

00:20:50 ◼   ► with bluetooth and it would be great if Apple did have the best of both worlds [TS]

00:20:53 ◼   ► to be a much better proprietary connection that failed down to bluetooth [TS]

00:20:58 ◼   ► difficult for other devices or if it could make its own connection right but [TS]

00:21:01 ◼   ► just use some secret sauce [TS]

00:21:03 ◼   ► you know and cheat if they need to and cheap meeting hey this isn't really as [TS]

00:21:07 ◼   ► per the bluetooths back but if we do it this way it'll be you know it'll work [TS]

00:21:11 ◼   ► better [TS]

00:21:13 ◼   ► yeah everythings do whatever it takes to make it work well worry about how well [TS]

00:21:17 ◼   ► it works don't worry about whether you're completely compliant with [TS]

00:21:20 ◼   ► bluetooth 5.000% by the you know by the letter and one thing i like is that [TS]

00:21:25 ◼   ► Apple has always been a company that doesn't worry about chipset stories [TS]

00:21:28 ◼   ► about feature sets it's not and it goes all the way back to that Steve Jobs [TS]

00:21:31 ◼   ► statement where it's not like they have all these wireless chips are just [TS]

00:21:33 ◼   ► looking for features to put them into they they really want to do something [TS]

00:21:37 ◼   ► and they find a technology that can let them do it because it is very few rumors [TS]

00:21:41 ◼   ► of wireless charging for example so you're still going to have to have some [TS]

00:21:43 ◼   ► form of cable and maybe they could charge through metal casing because [TS]

00:21:48 ◼   ► there's been patents on that I think going back 18 months now but they've [TS]

00:21:50 ◼   ► said before that does they don't think that's a great technology in terms of [TS]

00:21:53 ◼   ► power efficiency right now so that that's where not just transitioning a [TS]

00:21:57 ◼   ► wireless for wireless sake is something that they think we're on the cusp of and [TS]

00:22:00 ◼   ► they want to help push over and that is to me the one of the most serious [TS]

00:22:03 ◼   ► practical consider [TS]

00:22:04 ◼   ► visions of this you know the pain involved in moving away from this [TS]

00:22:08 ◼   ► ubiquitous standard 3.5 millimeter jack to something else is the scenario where [TS]

00:22:13 ◼   ► you want to charge while you listen [TS]

00:22:15 ◼   ► yeah and it's it sounds to me like from you know that there's not going to be [TS]

00:22:22 ◼   ► any kind of pass through option for lightning that if you're using the [TS]

00:22:25 ◼   ► Lightning headphones you're not gonna be able to charge while you listen and so [TS]

00:22:28 ◼   ► if you wanna be able to charge while you listen you should get on board and get [TS]

00:22:31 ◼   ► some wireless headphones [TS]

00:22:32 ◼   ► yeah and then it brings you on my colleague Daniel better he has the both [TS]

00:22:36 ◼   ► the motorola and the thing is called Brasi whatever the Kickstarter was for [TS]

00:22:39 ◼   ► the wireless ambient air pause that sounds very similar to what Apple is [TS]

00:22:43 ◼   ► going to be releasing he still says he can't make it through a a [TS]

00:22:45 ◼   ► transcontinental flight like he can't fly from toronto to san francisco on [TS]

00:22:49 ◼   ► with on a charge with those well that's pretty bad [TS]

00:22:52 ◼   ► yeah my beats once have i think i could easily make it through a [TS]

00:22:56 ◼   ► transcontinental flight but there's probably about pushing element [TS]

00:22:59 ◼   ► well yeah those are also i think if they're the same ones i have they they [TS]

00:23:02 ◼   ► wrap around and I think these are actually two independent ones that [TS]

00:23:04 ◼   ► charge for the case it's unknown how how efficient those power cells are right [TS]

00:23:09 ◼   ► mine minor exactly what you set the wraparound it's gonna be interesting [TS]

00:23:14 ◼   ► what else on the iphone see the other one we can skip right ahead to the [TS]

00:23:20 ◼   ► ming-chi kuo yeah thing which it's confusing as hell to me honestly this [TS]

00:23:26 ◼   ► this aspect of it which is that he says they're going to have you're gonna get [TS]

00:23:29 ◼   ► rid of space gray and are going to ship to Black's like a matte black and what [TS]

00:23:35 ◼   ► he's calling a piano black yeah which is like good [TS]

00:23:39 ◼   ► well you can imagine that good almost like a dress shoe glossy black like the [TS]

00:23:43 ◼   ► steel Apple watch black that makes no sense to me it makes no sense at all to [TS]

00:23:47 ◼   ► me that they would ship to blacks you know it because it's it it just doesn't [TS]

00:23:52 ◼   ► sound appellee at all i can see shipping a gray and black [TS]

00:23:57 ◼   ► yeah I could see shipping gold and rose gold right because golden rose gold are [TS]

00:24:02 ◼   ► two different colors where ya black black is black and based on you know the [TS]

00:24:08 ◼   ► finish it seems very strange and i know that you know when you go to buy a car [TS]

00:24:12 ◼   ► if you go to buy a BMW you can get black and it costs at [TS]

00:24:16 ◼   ► but if you want to get the nice black it costs an extra you know a couple [TS]

00:24:21 ◼   ► thousand dollars it's an upsell whereas I can't see them doing an upsell on the [TS]

00:24:26 ◼   ► finish of black now for the iphone 3g I think you could only get the white [TS]

00:24:32 ◼   ► plastic if you got the back then a 32 gigabyte model it was only at the top [TS]

00:24:36 ◼   ► end of the chain but since then they've been very gallant Aryan with their [TS]

00:24:40 ◼   ► colors and I know when they did the iphone 5 the space black back then it [TS]

00:24:44 ◼   ► was really it's the hardest colored anodized gold is easiest and block is [TS]

00:24:47 ◼   ► the the hardest and chips and what we saw what happened with all the iphone [TS]

00:24:51 ◼   ► five so they went to space great so let them do a thinner coding and a much more [TS]

00:24:54 ◼   ► resilient finish at the apple watch is a darker version of space gray but it's [TS]

00:24:59 ◼   ► still space gray and they might have might be trying some new finish that [TS]

00:25:02 ◼   ► actually lets them go to a glossy piano-black interesting to see how how [TS]

00:25:06 ◼   ► well it holds up and just how many units a manager ship with it [TS]

00:25:09 ◼   ► yeah it's just seems strange to me that they would that they would have dark [TS]

00:25:14 ◼   ► black and last month's rumor was with space blue so I and this is cooperated [TS]

00:25:20 ◼   ► there's the Japanese site Mac matakara which is always been a pretty you know [TS]

00:25:25 ◼   ► pretty good track record of getting some scoops they have the picture picture [TS]

00:25:30 ◼   ► that sim trays and they're indeed there's a matte black one and a shiny [TS]

00:25:34 ◼   ► black one you never know which ones are prototypes and which ones are shipping [TS]

00:25:38 ◼   ► ore which quantities are doing each and all right it seems they seem to really [TS]

00:25:42 ◼   ► like when they don't do radical design differences they do a color difference [TS]

00:25:46 ◼   ► and because people are superficial that just as exciting to us as a new design [TS]

00:25:51 ◼   ► like gold was for the 5s and rose gold is for the success and if this isn't [TS]

00:25:55 ◼   ► going to be a big dick here than just adding a new color for the talk will get [TS]

00:25:58 ◼   ► a lot of people excited anyway [TS]

00:26:00 ◼   ► yeah I have to say I've never I've space great i mean i'm always always get the [TS]

00:26:05 ◼   ► blackface [TS]

00:26:06 ◼   ► I don't ever want to have an iphone with a white front so i always get the [TS]

00:26:10 ◼   ► blackface and so I haven't had a choice in recent years it's always space grey I [TS]

00:26:14 ◼   ► like the black ones better i liked like the it was the first iphone 5 even know [TS]

00:26:20 ◼   ► it it wore at the edges but I thought that was a good luck [TS]

00:26:23 ◼   ► I thought it looked good you know as the bevels faded you know or chipped away [TS]

00:26:28 ◼   ► I had mine reanalyzed entire way you're like military spec and it was just black [TS]

00:26:33 ◼   ► on black like totally blacked out and look great [TS]

00:26:35 ◼   ► yeah didn't you get yours like story but you gotta change to like blue or [TS]

00:26:39 ◼   ► something right [TS]

00:26:40 ◼   ► I know a couple people got different colors my they didn't want to do pure [TS]

00:26:44 ◼   ► block because it is so hard so I just said you know if i send you an iphone [TS]

00:26:47 ◼   ► you can use me as a beta tester and they sent it back and i still have it still [TS]

00:26:50 ◼   ► looks great [TS]

00:26:51 ◼   ► didn't whisks whisks went blue I think I think so yeah in a turban went orange [TS]

00:26:55 ◼   ► and was able other people who got them done [TS]

00:26:57 ◼   ► yeah so we shall see [TS]

00:27:00 ◼   ► I don't know seems like it seems crazy to me but I am a little surprised i know [TS]

00:27:05 ◼   ► that last month there were rumors of a blue one who knows where that came from [TS]

00:27:09 ◼   ► but I debt was one of the things I've been wondering about all summer as the [TS]

00:27:14 ◼   ► drumbeat of hey basically this looks a lot like the iphone 6 and 6s but with [TS]

00:27:22 ◼   ► better you know the biggest cosmetic improvement from what we've seen is the [TS]

00:27:27 ◼   ► better antenna lines that the antenna lines are far more place around corners [TS]

00:27:31 ◼   ► rather than right across the back but at a glance that fundamental shape but the [TS]

00:27:36 ◼   ► thing is pretty much the same so I've always wondered all summer with a you [TS]

00:27:40 ◼   ► know entered like you said introduce new colors which is . probably one of the [TS]

00:27:44 ◼   ► easiest things they could do just knew Anna does anodized colors just to again [TS]

00:27:50 ◼   ► just to get the word new in people minutes to show off they have the new [TS]

00:27:53 ◼   ► one it easy to see at a glance that you have the new on the hot around [TS]

00:27:57 ◼   ► ah but it seems like no other are least on the silver gold rose gold front no [TS]

00:28:05 ◼   ► but they could play put black faces on the Golden Rose consultant for phones [TS]

00:28:09 ◼   ► too [TS]

00:28:10 ◼   ► I've said that for years that I thought that I still probably wouldn't buy one [TS]

00:28:14 ◼   ► but I think it'd be a great look [TS]

00:28:15 ◼   ► yeah we shall see [TS]

00:28:20 ◼   ► uh I what about this one I got the pencil in there do you think the pencil [TS]

00:28:25 ◼   ► Apple pencil is going to work with the iphone 7 I so that's a very different [TS]

00:28:30 ◼   ► technology the the 3d touch uses the distortion of the LED light to measure [TS]

00:28:36 ◼   ► the distance now and then it sort of translate that into pressure sensitivity [TS]

00:28:40 ◼   ► where the Apple pencil has a much higher screen refresh rate and just so far more [TS]

00:28:45 ◼   ► sensors and has a bunch of technology in the pencil that determines that and [TS]

00:28:49 ◼   ► whether they can put both those things together i don't i don't know what the [TS]

00:28:52 ◼   ► engineering i mean i would love it i would love to have an iphone with pencil [TS]

00:28:55 ◼   ► would be like you know field notes that syncs to dropbox right it would be [TS]

00:28:59 ◼   ► terrific i just don't know if this generations technology is there I could [TS]

00:29:03 ◼   ► see it i could see that and I know that you know the the longest-running and [TS]

00:29:07 ◼   ► again none of these in fact what maybe we'll be surprised all of them but the [TS]

00:29:11 ◼   ► you know one of the strongest rumors all year long has been that the 5.5 inch [TS]

00:29:17 ◼   ► plus sized phone is gonna get the two damn camera system and the regular sized [TS]

00:29:23 ◼   ► 4.7 inch phone is not so that's a big big difference we can get actually [TS]

00:29:30 ◼   ► should probably hold that for all segments but because that's why it's [TS]

00:29:33 ◼   ► it's to me the biggest it's these the headphone jack is overshadowing the the [TS]

00:29:38 ◼   ► fact that the camera thing I think is is what is bigger news take absolutely and [TS]

00:29:42 ◼   ► bigger news historically but given that they're already putting a pretty [TS]

00:29:48 ◼   ► significant difference between the two sizes i could see like pencil support [TS]

00:29:52 ◼   ► only being in the five and not being a 4.7 and it makes a little bit more sense [TS]

00:29:57 ◼   ► because it is more of that like is it a big phone or is it a tiny tablet sort of [TS]

00:30:03 ◼   ► sighs yeah and going back and we'll talk about that later too but with the galaxy [TS]

00:30:07 ◼   ► note that was always the biggest redeeming quality for me was it was the [TS]

00:30:11 ◼   ► world's smallest particle wacom tablet you can hold in your hand and have [TS]

00:30:15 ◼   ► everything you could have a wacom tablet that's hugely advantageous to people in [TS]

00:30:18 ◼   ► real estate and people and technical support and in all sorts of industries [TS]

00:30:21 ◼   ► in these people who like to draw i would love to have without having any no it's [TS]

00:30:26 ◼   ► not hard to carry an ipad around without having to carry and i pad around with [TS]

00:30:28 ◼   ► you all right so i don't know i could see that man [TS]

00:30:31 ◼   ► I linked within the other day and it was a an interview with Tim Cook back in May [TS]

00:30:36 ◼   ► that I didn't cross my radar until just the other day but he was in India and he [TS]

00:30:42 ◼   ► was interviewed on india's NDTV and I asked him a question about Steve Jobs [TS]

00:30:48 ◼   ► saying you guys just introduced this pencil but Steve Jobs said if you see a [TS]

00:30:53 ◼   ► stylist they blew it you know i was out on your mind and Tim Cook says well we [TS]

00:30:58 ◼   ► launched a pic pencil not a stylist first of all there's a big difference [TS]

00:31:01 ◼   ► which I love the answer that there's a big difference [TS]

00:31:06 ◼   ► just because they call it a pencil and the things that people are doing with [TS]

00:31:09 ◼   ► this pencil I think Steve would have loved he loved to help people create and [TS]

00:31:14 ◼   ► if you've ever seen what can be created on an iphone or an ipad with that pencil [TS]

00:31:18 ◼   ► is really unbelievable [TS]

00:31:20 ◼   ► yeah on now it was obviously a verbal interview there is no comma after iphone [TS]

00:31:27 ◼   ► in this transcript of it but some of the I I said either way he missed misspoke [TS]

00:31:32 ◼   ► either he momentarily forgot that the pencil doesn't work with iphone or he [TS]

00:31:38 ◼   ► forgot that it only works with the upcoming iPhone and mistaken late [TS]

00:31:44 ◼   ► slipped and suggested that that's that's forthcoming you that either way he [TS]

00:31:48 ◼   ► misspoke couple of readers have have pointed out that you could parse this as [TS]

00:31:52 ◼   ► meaning just that people what what can be created on an iphone comma or an ipad [TS]

00:31:59 ◼   ► with that pencil is really unbelievable right if you pause in a certain way [TS]

00:32:04 ◼   ► you're not saying that you can use the pencil with the iphone and ipad you're [TS]

00:32:07 ◼   ► saying you could do creative stuff with an iphone and you create stuff on the [TS]

00:32:12 ◼   ► ipad with the pencil so that's possible but given that the question was [TS]

00:32:17 ◼   ► specifically about the pencil and the Steve Jobs lying about if you see a [TS]

00:32:22 ◼   ► stylist they blew it it it doesn't read that doesn't that argument doesn't hold [TS]

00:32:26 ◼   ► water with me [TS]

00:32:27 ◼   ► absolutely and I think you again people love to misinterpret steve jobs and I [TS]

00:32:31 ◼   ► think what he was trying to say there is that it requires it if that's because [TS]

00:32:34 ◼   ► they had those terrible resistive screens and stylist was really one of [TS]

00:32:37 ◼   ► the only ways to be functional with those and so this is a completely [TS]

00:32:40 ◼   ► different discussion but Apple seldom in his knee is not efficient happens up [TS]

00:32:44 ◼   ► seldom makes a technology that it only intends for one thing left of their [TS]

00:32:47 ◼   ► technologies like the force touch like 3d touch i think we're going to see that [TS]

00:32:54 ◼   ► true tone and the MP DC ip3 displays all that stuff ends up for going all across [TS]

00:33:00 ◼   ► their entire product line because it makes their products work better and [TS]

00:33:03 ◼   ► it's just more efficient use of the technology that they create they just [TS]

00:33:06 ◼   ► have to pick one that goes first [TS]

00:33:08 ◼   ► yes right yeah i have always thought that that if you see a stylist they blew [TS]

00:33:13 ◼   ► it thing is people really like that one around as like an example of things [TS]

00:33:18 ◼   ► Steve Jobs said that Apple you know either would have done if he was still [TS]

00:33:21 ◼   ► here or ways that Steve Jobs was was wrong or whatever however you want to [TS]

00:33:25 ◼   ► put it on and I've always thought that was erroneous because I've always I [TS]

00:33:29 ◼   ► always took that answer and I forget the context of the question i think it was [TS]

00:33:34 ◼   ► but that was the introduction the first iphone keynote I but whatever it was it [TS]

00:33:39 ◼   ► was exactly what you said where the gist of it is he was talking about like the [TS]

00:33:45 ◼   ► palm pilot typing devices or the even the Newton you know to just name throw [TS]

00:33:49 ◼   ► one of apple's products back at it devices where you had to use the stylus [TS]

00:33:52 ◼   ► not devices where you could uh yeah and i think you know one of the ways that he [TS]

00:33:58 ◼   ► would certainly know that is he certainly knew how popular the like the [TS]

00:34:04 ◼   ► cintiq tablets are adding Pixar and probably would you know in certain [TS]

00:34:07 ◼   ► departments with an apple too but you know he certainly knows that there's new [TS]

00:34:11 ◼   ► well that firsthand that there's a place for a stylist as an optional input [TS]

00:34:16 ◼   ► device it is a huge between something being required for the usage of your [TS]

00:34:20 ◼   ► product is something being adding value to the usage of your product and he [TS]

00:34:23 ◼   ► didn't live in a time where there was that pencil and could have been [TS]

00:34:25 ◼   ► flabbergasted and delighted by healthy solar didn't he also i thought did he [TS]

00:34:31 ◼   ► I know he badmouth small tablets to yes shave your fingers or wiggle your [TS]

00:34:36 ◼   ► fingers down right and he was specifically talking about tablets where [TS]

00:34:39 ◼   ► the user interface was struck down from a certain size whereas when Apple shrunk [TS]

00:34:45 ◼   ► down the ipad mini they they kept the touch targets at exactly the same [TS]

00:34:49 ◼   ► physical dimensions as they are they're smaller than on the bigger ipad but [TS]

00:34:53 ◼   ► they're actually exactly the same pixels-per-inch as the iphone yeah I [TS]

00:34:57 ◼   ► think [TS]

00:34:58 ◼   ► it's super yummy the one of my favorite things about Steve Jobs is always that [TS]

00:35:01 ◼   ► itunes story where he just did not want itunes on Windows but he was smart [TS]

00:35:04 ◼   ► enough to know that he didn't have all the answers and he's basically you know [TS]

00:35:07 ◼   ► fine fine fine and even you know go do it but if you screw up you're dead to me [TS]

00:35:11 ◼   ► and they went and it was successful and my understanding is that originally they [TS]

00:35:15 ◼   ► were going to have a blown-up interface on the ipad and he got fought tooth and [TS]

00:35:18 ◼   ► nail over and they actually had time to make a two-column interface and then he [TS]

00:35:22 ◼   ► got turned around and eq read an article and brought it to Steve and bought one [TS]

00:35:26 ◼   ► of the tablets and we really should do this is going to be a category and again [TS]

00:35:30 ◼   ► he was resistant to it but he was smart enough to know that he didn't have all [TS]

00:35:32 ◼   ► the answers he hired good people and he trusted them and they had that team had [TS]

00:35:36 ◼   ► to turn around the ipad mini i think was the fastest product turnaround they ever [TS]

00:35:39 ◼   ► did and they were lucky that it could shrink it down and it just happened to [TS]

00:35:43 ◼   ► work perfectly because the size matched with us what the DPI was on the iphone i [TS]

00:35:48 ◼   ► think we have a huge problem with that had worked out for them right though and [TS]

00:35:51 ◼   ► the quote that he had where he was clearly wrong [TS]

00:35:55 ◼   ► I mean approve ibly wrong in hindsight and nobody ever throws it out an apple [TS]

00:36:00 ◼   ► in its bizarre because this is one wave is absolutely wrong was that the antenna [TS]

00:36:04 ◼   ► gate question and answer thing after the intended gate press conference and they [TS]

00:36:09 ◼   ► had the question and answer thing he here's a quote here where he was talking [TS]

00:36:15 ◼   ► about with some of the bigger phones that were coming out from like samsung [TS]

00:36:17 ◼   ► galaxy and you know the 5-inch phones and he said no one's gonna buy a bigger [TS]

00:36:24 ◼   ► phone that's so big you can't get your hands around it [TS]

00:36:26 ◼   ► yeah no one's gonna buy that no one's gonna watch video on an ipod ok I mean [TS]

00:36:30 ◼   ► there's a few that i think a lot of times where no one reads books anymore [TS]

00:36:33 ◼   ► and then he comes out with ibooks is that he wasn't afraid to change his mind [TS]

00:36:36 ◼   ► when he was presented with a better argument and they had forget it was [TS]

00:36:41 ◼   ► iphone 4 iphone 4s but they had a large screen in that generation buddy if you [TS]

00:36:45 ◼   ► ever if you go back and feel how heavy your iPhone 4 and 4s is and how heavy [TS]

00:36:49 ◼   ► that would have been and the display technology I mean anyone who had an HTC [TS]

00:36:53 ◼   ► Thunderbolt back then that that things suck the battery lasted about three [TS]

00:36:56 ◼   ► hours early Samsung's they use that pentile display technology which was [TS]

00:37:00 ◼   ► terrible and they they were willing to make these concessions order to have [TS]

00:37:04 ◼   ► those big hot LTE radios they had to make the phone bigger and then you might [TS]

00:37:07 ◼   ► as well put a bigger screen on but you don't have good screen technology so you [TS]

00:37:10 ◼   ► have to go all it and [TS]

00:37:11 ◼   ► spin thailand all these cascading ramifications of those decisions and [TS]

00:37:15 ◼   ► they were willing to suck it up and make with endless variations of the same [TS]

00:37:18 ◼   ► phone where Apple's stuck to making one funny here for a very long time even [TS]

00:37:22 ◼   ► called the bigger phones Sommers Miss like this resonator phones ya heard [TS]

00:37:31 ◼   ► so yeah there is sort of an argument you made that I think in 2010 there was [TS]

00:37:35 ◼   ► still the battery life wasn't there to do it but I do think though that the [TS]

00:37:38 ◼   ► proof shows i think apple institutionally was caught a little [TS]

00:37:42 ◼   ► flat-footed at the popularity of the bigger size phones and they buy iphone [TS]

00:37:46 ◼   ► the plus-size iphone models were I'd by all accounts a little bit late to market [TS]

00:37:52 ◼   ► I think it's you know it took everybody by surprise [TS]

00:37:56 ◼   ► yeah and I still I think to them that's just adding addressable markets like the [TS]

00:38:00 ◼   ► saturated a 20 then they went to verizon a saturated north america and europe [TS]

00:38:04 ◼   ► they went to China Mobile they saturated under 4 inch displays and they went to [TS]

00:38:07 ◼   ► 4.5 and 5.5 and they did very progressively and they had their tik-tok [TS]

00:38:12 ◼   ► cycle and it just landed iphone 6 was the was the most convenient time and had [TS]

00:38:16 ◼   ► the best technology for them to do it and they be weighted they have happily [TS]

00:38:20 ◼   ► waited even that we even when it's hurt them to do what they think is right [TS]

00:38:23 ◼   ► technologically yeah definitely [TS]

00:38:26 ◼   ► absolutely so what do you think you're going to do two shades of black i [TS]

00:38:33 ◼   ► usually dismiss this kind of stuff and then like that i had your early on [TS]

00:38:37 ◼   ► they're going to do the goal because they were calling it Kardashian which to [TS]

00:38:40 ◼   ► me was endlessly hilarious and then the rose gold it just seemed inevitable [TS]

00:38:44 ◼   ► based on them already shipping a wife that had that color right the the the [TS]

00:38:49 ◼   ► space black apple watch a lot of people really love that both you and I have it [TS]

00:38:52 ◼   ► and it's a great look and I've joked that I really would love a space black [TS]

00:38:56 ◼   ► iphone so i know i have no one to blame but myself if I get one right [TS]

00:39:00 ◼   ► yeah I wonder if that's the president you know I don't know if you go a space [TS]

00:39:05 ◼   ► face greater space or piano black John off the top of my head i guess the piano [TS]

00:39:10 ◼   ► yeah i guess i'd get that glossy finish I don't know I mean I do have the you [TS]

00:39:14 ◼   ► know we you and I both have the luxury of will get to look at them firsthand [TS]

00:39:18 ◼   ► the hands-on area after the event before we make the decision you don't have to [TS]

00:39:23 ◼   ► judge but because judging like a [TS]

00:39:25 ◼   ► finish is the hardest thing to do oh not looking at the actual device because the [TS]

00:39:29 ◼   ► product photography makes everything look great right they did I mean it's [TS]

00:39:33 ◼   ► either gonna show you a product shot of of the flat black that makes it look bad [TS]

00:39:39 ◼   ► it's all gonna look great but you can't really tell you know how they compare to [TS]

00:39:43 ◼   ► each other unless you see him from first hand in my opinion and I don't think [TS]

00:39:46 ◼   ► they could do a stainless steel phone with the dlc coating which is one of the [TS]

00:39:49 ◼   ► biggest advantages of that color right so we'll see i don't know i don't know [TS]

00:39:54 ◼   ► what to think about that [TS]

00:39:55 ◼   ► it just seems very strange to me I'd rather thought that occurred to me is [TS]

00:39:58 ◼   ► that may be that the one that they're calling flat black or regular black [TS]

00:40:02 ◼   ► might just be the new space grey yeah and then at least product marketing wise [TS]

00:40:06 ◼   ► are or if they give it a new name for a new gray but call it gray and then all [TS]

00:40:13 ◼   ► of a sudden instead of two blacks you've got gray and like I think it will be [TS]

00:40:16 ◼   ► again because it is just so hard to anodized black it will be spaced great [TS]

00:40:20 ◼   ► but it'll be closer to what the apple watch basically is and what the current [TS]

00:40:23 ◼   ► iphone space gray is all right right yeah well we'll see i think that that [TS]

00:40:28 ◼   ► wraps me up on iphone stuff is everything else on iphone talk about not [TS]

00:40:33 ◼   ► just the camera [TS]

00:40:34 ◼   ► yeah well let's hold that let's hold that because it's a big enough deal so [TS]

00:40:37 ◼   ► let me take a break here and thank our first sponsor longtime sponsor the show [TS]

00:40:41 ◼   ► one of my favorite companies in the world [TS]

00:40:43 ◼   ► I mean that sincerely back place backblaze offers unlimited native [TS]

00:40:48 ◼   ► backups for mac and for pc no credit card required no risk you get a 15 free [TS]

00:40:55 ◼   ► 15 day free trial just for being a listener of the talk show at backblaze [TS]

00:41:00 ◼   ► dot-com / daring fireball back please . com / daring fireball here's how it [TS]

00:41:06 ◼   ► works you install the software on your Mac you get a little control panel in [TS]

00:41:11 ◼   ► system preferences you turn on your free trial and it just backs up everything [TS]

00:41:16 ◼   ► even have an external like three gigabyte hard drive back that up to [TS]

00:41:20 ◼   ► does it take a while it depends on your bandwidth however fast your bandwidth is [TS]

00:41:23 ◼   ► back plays will send your stuff up [TS]

00:41:26 ◼   ► maybe it takes a week i think it took a week the first time I signed up after [TS]

00:41:31 ◼   ► that everything is just incremental [TS]

00:41:34 ◼   ► and you get this for just five once the free trials over five bucks a month for [TS]

00:41:40 ◼   ► each mac that you install them [TS]

00:41:42 ◼   ► that's it there's no like well that's just for a gigabyte or whatever then you [TS]

00:41:47 ◼   ► have to upgrade to more [TS]

00:41:48 ◼   ► nope doesn't matter one tier everybody pays five bucks a month and everything [TS]

00:41:55 ◼   ► on your Mac gets uploaded to their server they have iphone apps android [TS]

00:42:01 ◼   ► apps so you can use the iphone app you login with your your credentials and you [TS]

00:42:05 ◼   ► can access any of the files on your Mac that have been backed up so if you want [TS]

00:42:10 ◼   ► to just quick get access to a file that you know is on your Mac from your phone [TS]

00:42:14 ◼   ► and you don't have it in dropbox or something like that you can use their [TS]

00:42:18 ◼   ► app there you go when you want to restore you can restore one file at a [TS]

00:42:23 ◼   ► time you can restore them all i'll just if you want if you have a disaster [TS]

00:42:27 ◼   ► strikes or something like that you really need everything back they'll put [TS]

00:42:30 ◼   ► everything onto a hard drive and overnight it to you by fedex it couldn't [TS]

00:42:35 ◼   ► be better [TS]

00:42:36 ◼   ► I use this i recommend it to everybody I'm not just saying it because their [TS]

00:42:40 ◼   ► sponsor but i'm happy to have them as a sponsor because i do recommend it so go [TS]

00:42:43 ◼   ► to backpage.com / daring fireball if you haven't signed up yet do yourself a [TS]

00:42:48 ◼   ► favor and do it all right the camera let's talk about this camera [TS]

00:42:53 ◼   ► yes I'm sick about it well you've been talking about it for what two years now [TS]

00:42:58 ◼   ► two years two years ago I heard but I didn't hear two years ago I didn't hear [TS]

00:43:02 ◼   ► that they were only going to put it in the monster fun but i did here and it [TS]

00:43:08 ◼   ► sounds like this is where they're going and I think the invitation i'm not i [TS]

00:43:12 ◼   ► don't like to read too much into the the titles or the pictures on the invitation [TS]

00:43:16 ◼   ► but the invitation this time so clearly looks like a reference to what they that [TS]

00:43:21 ◼   ► the camera terminologies boca where it's the the the japanese word that means the [TS]

00:43:27 ◼   ► visual quality of the out-of-focus parts of of a photograph so if you have a [TS]

00:43:34 ◼   ► narrow depth of field on a photograph [TS]

00:43:36 ◼   ► what's the blur what does the blur look like the out-of-focus stuff and that's [TS]

00:43:41 ◼   ► what you know the the that invitation to this event looks like a reference to [TS]

00:43:45 ◼   ► that because it looks like a very attractive out-of-focus i don't know [TS]

00:43:50 ◼   ► like lights or something like that and i think a lot of this just goes down to [TS]

00:43:54 ◼   ► apple managing their costs say it's the same thing memory memory is not a [TS]

00:43:58 ◼   ► hundred dollars more expensive when you double it but that's just an easy thing [TS]

00:44:01 ◼   ► people understand small medium and large and the camera module is going to be [TS]

00:44:05 ◼   ► more expensive so it's easier for them to eat the cost of that camera put in [TS]

00:44:08 ◼   ► the already 100-dollar because it's bigger phone then they put in both [TS]

00:44:12 ◼   ► phones [TS]

00:44:13 ◼   ► yeah and you know what I've heard two years ago and it sounds like exactly [TS]

00:44:17 ◼   ► what they're shipping is it's effectively two cameras that act as a [TS]

00:44:22 ◼   ► single unit and through software on create images so two cameras take [TS]

00:44:28 ◼   ► pictures at different focal lengths one is wider wider and Langille one is more [TS]

00:44:33 ◼   ► telephoto and then in software it just itches the two images from the two [TS]

00:44:38 ◼   ► cameras together to create one image and it might even have these light field [TS]

00:44:41 ◼   ► type things were after the fact you might be able to like change the depth [TS]

00:44:46 ◼   ► of field or in a focus point it's interesting because when you hear two [TS]

00:44:49 ◼   ► cameras a lot of companies to put two cameras on phones before and some have [TS]

00:44:53 ◼   ► done it where they have one regular camera and then one black and white [TS]

00:44:56 ◼   ► camera because they want to pull more detail in low light situations [TS]

00:45:00 ◼   ► some have a regular lens and a wide angle lens but you have to actually [TS]

00:45:03 ◼   ► shift between them like with a with a toggle to choose which one you're going [TS]

00:45:06 ◼   ► to use any one time and others have tried to put the lenses further apart to [TS]

00:45:10 ◼   ► try to get more depth of field information they can sort of do that [TS]

00:45:12 ◼   ► artificial or let you do dynamic focus with it where you can pull the image [TS]

00:45:17 ◼   ► back and forth and show it differently and it sounds like this is very Apple [TS]

00:45:20 ◼   ► solution where they're picking two really good cameras and then not making [TS]

00:45:24 ◼   ► you do a lot of work but using everything in that 8-10 ship and the [TS]

00:45:27 ◼   ► image signal processor sort of intelligently figure out how to make a [TS]

00:45:30 ◼   ► great image and then give you some control over things like that the field [TS]

00:45:33 ◼   ► and low-light yeah and so you know i mean again this is a long-standing rumor [TS]

00:45:38 ◼   ► and the fact that a parent fact that this new camera system is only going to [TS]

00:45:44 ◼   ► ship on a plus-size model and not the 4.7 inch model [TS]

00:45:47 ◼   ► has been rumored all year but it's not flush it's just it's not no no there [TS]

00:45:53 ◼   ► isn't either is flush the camera bump is still there it is a slightly different [TS]

00:45:56 ◼   ► shape that looks like it might be a little bit more graduated instead of [TS]

00:46:00 ◼   ► just like a harsh you know like more graduated bumped and it's a hard problem [TS]

00:46:06 ◼   ► to solve because people don't want heavy phones and to make phones lighter one of [TS]

00:46:10 ◼   ► the ways you do that is to make them thinner but cameras really want a big [TS]

00:46:13 ◼   ► zx81 depth and if you try to art we've seen this with other manufacturers if [TS]

00:46:17 ◼   ► you try to put you know the higher aperture you try to do other things with [TS]

00:46:21 ◼   ► the camera [TS]

00:46:22 ◼   ► it creates aberration because it just the lens is not good enough at that [TS]

00:46:25 ◼   ► depth to do everything that they want from it and Apple up until now has been [TS]

00:46:29 ◼   ► really really good about hitting that sweet spot where the aperture and [TS]

00:46:32 ◼   ► everything else about the camera comes together to take those really good [TS]

00:46:35 ◼   ► everyday photos they're not just know the blacks are crushed the saturation is [TS]

00:46:39 ◼   ► not boosted is just tries to reproduce what you see with your naked eye and [TS]

00:46:43 ◼   ► they've been really really good about it i don't think they're gonna change that [TS]

00:46:45 ◼   ► anytime soon because that whatever 300-person strong camera team all they [TS]

00:46:48 ◼   ► do is shoot photos in a wide variety of situations trying to make sure that [TS]

00:46:52 ◼   ► every photo you shoot at a bar when your kids are out playing that under any [TS]

00:46:56 ◼   ► circumstance you get the best photo you can it I i would love to know how much [TS]

00:47:00 ◼   ► internal deliberations there was over $MONEY shipping [TS]

00:47:04 ◼   ► I mean because once they broke the seal on it like with the iphone 6 and 6 plus [TS]

00:47:07 ◼   ► shipping the 6s and 6s plus last year with the camera bump was you know it was [TS]

00:47:14 ◼   ► expected actually right now and that this one the new iphone 7 is still going [TS]

00:47:18 ◼   ► to have a pump it's you know it's old news now this is the third year in a row [TS]

00:47:21 ◼   ► but every that first one I would love to know how much internal argument there [TS]

00:47:25 ◼   ► was over we can ship you know what was and what was the bigger argument was was [TS]

00:47:32 ◼   ► the bigger argument we should make the phone thicker so that the camera fits [TS]

00:47:35 ◼   ► flush or was the argument we should it include a lesser camera that would fit [TS]

00:47:41 ◼   ► flush with his phone [TS]

00:47:43 ◼   ► previous year's ID which is say you have to make the cat we're making the phone [TS]

00:47:47 ◼   ► this they can you have to fit that camera which is why you know people [TS]

00:47:51 ◼   ► thought that the iPhone camera didn't really improve that much but getting a [TS]

00:47:54 ◼   ► camera as good if not better than the previous generation any thinner phone [TS]

00:47:57 ◼   ► every year for an absolute miracle of [TS]

00:47:59 ◼   ► engineering right but there's two situations where I think ID gets pushed [TS]

00:48:03 ◼   ► back on heavily and that's antennas you know reception and camera because [TS]

00:48:07 ◼   ► physics it's like that scene in civil war where spider-man goes I don't think [TS]

00:48:11 ◼   ► that shield Falls laws of physics at the planet you they have to they have [TS]

00:48:14 ◼   ► absolutely no choice in their choices put a crappy camera chapels not going to [TS]

00:48:18 ◼   ► do because there is much a camera company now right as they are phone [TS]

00:48:20 ◼   ► company or live with the camera bump which might i'm sure everyone in ID [TS]

00:48:24 ◼   ► cringes every time they think about it but it's how they got that great camera [TS]

00:48:28 ◼   ► and the other practical factor it doesn't help me because I don't like [TS]

00:48:31 ◼   ► using a case but overwhelming with its I i would love to know the percentage i [TS]

00:48:36 ◼   ► would love to know what percentage of iphone users put the phone in the case [TS]

00:48:40 ◼   ► and keep it in the case almost all the time because I i would off the top of my [TS]

00:48:43 ◼   ► head I'm thinking it's at least eighty percent i'm the only one I know it [TS]

00:48:48 ◼   ► doesn't use a case it might be even higher I my eighty percent might even be [TS]

00:48:52 ◼   ► ridiculously low and if you have a case even the thinnest case I've ever seen [TS]

00:48:56 ◼   ► like the ones that are just like polyurethane and and are almost more [TS]

00:49:00 ◼   ► just like scratch cards than any other kind of protection are still at the [TS]

00:49:04 ◼   ► thickness of the camera bump right so if you have a case there is no camera bump [TS]

00:49:09 ◼   ► absolutely i mean everybody in my family every friend that I have every quality [TS]

00:49:12 ◼   ► that i have has an iphone in the case i'm the only one walking around that the [TS]

00:49:15 ◼   ► way Johnny I've intended right it really might be I wouldn't be surprised if it's [TS]

00:49:18 ◼   ► more like in the nineties ninety percent and so I lose out you lose out as no [TS]

00:49:26 ◼   ► case i am but no case users but people with the case they get better image [TS]

00:49:31 ◼   ► quality and they don't even I'm sure they don't even know why we're going on [TS]

00:49:34 ◼   ► and on for an entire site is about there's a bump on let me take out a case [TS]

00:49:36 ◼   ► I'm gonna take a look at forgot I III don't know what I'm gonna do [TS]

00:49:42 ◼   ► Rene is a really good camera but you ate big phones and i really mean and I've [TS]

00:49:48 ◼   ► even you know i love the iphone SE I mean I didn't buy one personally just [TS]

00:49:55 ◼   ► because I knew that this I didn't it just it just didn't make sense to buy [TS]

00:50:00 ◼   ► one for six months when I just bought one sec I mean I feel like buying a new [TS]

00:50:03 ◼   ► iphone every year is already almost stupid [TS]

00:50:07 ◼   ► yeah i'm i'm not gonna buy two year [TS]

00:50:10 ◼   ► but boy I sure like the way it feels in my hand holding in my hand right now [TS]

00:50:14 ◼   ► sure like the way it feels in my hand [TS]

00:50:16 ◼   ► yeah and I think again this is just a transition period and whether it's next [TS]

00:50:19 ◼   ► year the year after they will be an iphone with eight as largest green and [TS]

00:50:22 ◼   ► as good a camera as the current success seven is going to be it just would in a [TS]

00:50:26 ◼   ► casing as small as the se but I my favorite things you know you know i'm an [TS]

00:50:32 ◼   ► avid amateur photographer I care about the camera [TS]

00:50:35 ◼   ► probably more than anything else on the phone so buying the 4.7 just because it [TS]

00:50:40 ◼   ► feels better in my hand a lot better in my pocket but knowing that i don't have [TS]

00:50:44 ◼   ► as good a camera as I would otherwise is going to hurt so the seven will replace [TS]

00:50:50 ◼   ► your señor your 6s and a 7 plus will replace your leg over your cannon and [TS]

00:50:56 ◼   ► you carry the two phone right i guess i don't know i don't think because they're [TS]

00:50:59 ◼   ► connected in a sink so I don't know I really don't [TS]

00:51:04 ◼   ► I've been dreading this all I mean I i came to grips with it and I accept it [TS]

00:51:08 ◼   ► and it being on the there are so many rumors you know coming out of the supply [TS]

00:51:11 ◼   ► chain that showed pictures that you know only have the dual camera on the bigger [TS]

00:51:14 ◼   ► one so I'm embraced for it but now that it's here it it feels like you know at [TS]

00:51:19 ◼   ► all year long I've been saying that's a that's a problem for September's John ok [TS]

00:51:24 ◼   ► yeah I'm summer John screws of temperature on is his problem [TS]

00:51:27 ◼   ► what do you think what do you think you're going to get i've been using the [TS]

00:51:30 ◼   ► plus size now since it first came out I have enjoyed by both every year and [TS]

00:51:35 ◼   ► occasionally use the smaller size but i just-i work on my iPhone so much that [TS]

00:51:40 ◼   ► the longer battery life in the bigger screen size is a huge advantage to me [TS]

00:51:43 ◼   ► and I've gotten to the point where you know not as well as bull's-eye from [TS]

00:51:46 ◼   ► daredevil pretty I can juggle that thing pretty well now so I kind of forget half [TS]

00:51:49 ◼   ► the time how big it is until I do pick up one of the smaller iphones so you're [TS]

00:51:53 ◼   ► all set by carry two iphones now anyways I used to do a lot of pictures of [TS]

00:51:57 ◼   ► iphones because just the job that i haven't used to have a regular camera to [TS]

00:52:00 ◼   ► do that and now i just have the other iphone to take the pictures with [TS]

00:52:04 ◼   ► it's you you had a phone and an iphone and i hope i have a subject phone [TS]

00:52:09 ◼   ► antenna and a cat capture phone okay you make it so easy now because everything [TS]

00:52:18 ◼   ► just it just sinks and it just works together so I can pull out the señor [TS]

00:52:22 ◼   ► the six take photos of you know because setup take photos and then those are [TS]

00:52:26 ◼   ► automatically everywhere to put it away and go back to using it i am intrigued I [TS]

00:52:30 ◼   ► I do know this is part of you know why i love the job that i have i am absolutely [TS]

00:52:36 ◼   ► intrigued to see how Apple pitches this onstage because it you know the the [TS]

00:52:42 ◼   ► previous difference between the two size iphone 6 and their success was just the [TS]

00:52:47 ◼   ► optical image stabilization on the plus the $MONEY plus $MONEY for the last two [TS]

00:52:51 ◼   ► years how to help to optical image stabilization with the iphone 6 it was [TS]

00:52:56 ◼   ► for stills and then last year it was in for stills and video [TS]

00:53:00 ◼   ► yeah on and that's no small thing optical image stabilization is a real [TS]

00:53:04 ◼   ► advantage [TS]

00:53:04 ◼   ► it definitely means that the plus had a at least slightly better camera then the [TS]

00:53:10 ◼   ► regular size but it was a small enough difference that i was easily willing to [TS]

00:53:15 ◼   ► accept the size that i found more palatable in my pocket and hand whereas [TS]

00:53:20 ◼   ► now I think the differences is really really significant and I kind of feel if [TS]

00:53:26 ◼   ► it is if if the imaging is as good as i expected to be i think it's going to [TS]

00:53:31 ◼   ► take so much of the event time for the iphone that it's really going to it just [TS]

00:53:38 ◼   ► the camera alone if there's no other advertise differences between the two [TS]

00:53:41 ◼   ► sizes it's really going to turn the event into more of an iphone 7 plus [TS]

00:53:45 ◼   ► event than an iphone 7 of it [TS]

00:53:47 ◼   ► absolutely and I don't you know I often joke that the people in graphic design [TS]

00:53:50 ◼   ► the other given his aspect they don't have any not disclosed on the products [TS]

00:53:54 ◼   ► are just told to make an invitation but I think it's absolutely fitting that [TS]

00:53:56 ◼   ► this year the camera is the subject of of the invitation that don't think [TS]

00:54:00 ◼   ► that's an accident at all and I one thing i have heard sort of two sides to [TS]

00:54:07 ◼   ► this some curious if you're hearing the same thing there's one side of said the [TS]

00:54:09 ◼   ► Apple is absolutely shooting for an SLR and they want to make a camera that's [TS]

00:54:12 ◼   ► just way better than a smartphone camera before the other side is we really took [TS]

00:54:17 ◼   ► wanna raise expect [TS]

00:54:18 ◼   ► agents because it's still a camera phone and it doesn't have that huge piece of [TS]

00:54:22 ◼   ► glass on it and if we push too hard on it's like an SLR people going to see [TS]

00:54:25 ◼   ► well you know it's not it's not like my cannon with my 70-200 or whatever lens [TS]

00:54:30 ◼   ► so that's a really careful balancing act to make people understand that it's a [TS]

00:54:34 ◼   ► way better camera phone but it's still a camera phone [TS]

00:54:37 ◼   ► yeah I i heard that thing i heard was when i originally heard about this dual [TS]

00:54:43 ◼   ► camera thing two years ago was I heard SLR shooting for SLR quality and it is [TS]

00:54:50 ◼   ► it still doesn't make any sense to me because I matter what you do what magic [TS]

00:54:54 ◼   ► you can pull out of having two different land lenses the sensor size is still so [TS]

00:54:59 ◼   ► small [TS]

00:54:59 ◼   ► yes scared to 35 millimeter full-frame DSLR or even the aps-c or the for micro [TS]

00:55:07 ◼   ► four-thirds the other various you know a serious quote-unquote serious camera [TS]

00:55:12 ◼   ► sensors those sensors are so much bigger than the tiny little sensor that they [TS]

00:55:19 ◼   ► have to use in the phone because of the you know just how small the camera you [TS]

00:55:24 ◼   ► know the actual distance from the lens to the sensor is that there's I just [TS]

00:55:28 ◼   ► don't see it i don't see how the you know I think that they can really [TS]

00:55:31 ◼   ► emphasize that this is that as good as a standalone point-and-shoot camera but I [TS]

00:55:38 ◼   ► don't see how they can start talking about slrs and I agree it's gonna have [TS]

00:55:43 ◼   ► to be like this is the best camera that you can get on a phone but if they start [TS]

00:55:47 ◼   ► saying is going to replace your in 5d mark or your sony a whatever mark to its [TS]

00:55:51 ◼   ► gonna not yeah and I say SLR as a sort of catch-all phrase for any camera with [TS]

00:55:56 ◼   ► a sensor big enough that there are cameras for that sensor that have [TS]

00:56:01 ◼   ► detachable lens [TS]

00:56:02 ◼   ► yes right let's just say the catch all I'm saying SLR but what I really mean is [TS]

00:56:06 ◼   ► anything where the camera system has detachable lenses that you can you know [TS]

00:56:11 ◼   ► choose which lends to put on the camera and that include like I said aps-c micro [TS]

00:56:16 ◼   ► four-thirds the full-frame 35-millimeter sighs any of those lump them all [TS]

00:56:20 ◼   ► together [TS]

00:56:21 ◼   ► I just don't see how they can say that they can compete with that simply [TS]

00:56:24 ◼   ► because of the physics of sensor sizes but in terms of the point and shoot [TS]

00:56:30 ◼   ► cameras that people buy that [TS]

00:56:31 ◼   ► don't have detachable lenses i think that they can absolutely say we're as [TS]

00:56:36 ◼   ► good or better because maybe what we lose on on optics of the sensor size and [TS]

00:56:41 ◼   ► the lens size we're making up with software absolutely and again for it [TS]

00:56:46 ◼   ► they've been very careful so far to Target to target not professionals I [TS]

00:56:49 ◼   ► mean they do show off what professionals to do with it but it's that every day [TS]

00:56:52 ◼   ► photo thing and they're also doing super interesting things with the camera [TS]

00:56:56 ◼   ► they're gonna have that dual lens system but they're also internally they're [TS]

00:56:58 ◼   ► going to support raw I think it's for third-party apps only won't be in the [TS]

00:57:02 ◼   ► camera but you know support raw they'll have that DC ip3 display which is a high [TS]

00:57:06 ◼   ► color gamut display and the screens will be able to output that so you have [TS]

00:57:10 ◼   ► everything from the capture pipeline to the display and across other products [TS]

00:57:14 ◼   ► like the 9.7 inch iPad pro the 27-inch imac that can all display these images [TS]

00:57:18 ◼   ► now and that is not something i think everyone will appreciate immediately but [TS]

00:57:21 ◼   ► I think once we started getting these things in our hands everyone who loves [TS]

00:57:24 ◼   ► photography is going to be just much more impressed with that with that phone [TS]

00:57:28 ◼   ► they thought they would be [TS]

00:57:29 ◼   ► yeah and the other we need to talk about but the other thing that I i I'm not [TS]

00:57:32 ◼   ► gonna say to sure that none of these ensure things but it's as close to a [TS]

00:57:35 ◼   ► sure thing i would bet on it is that it's like you said that is a deep DPI [TS]

00:57:40 ◼   ► CIP CIP three so it's a the higher color gamut range so it displays way more [TS]

00:57:47 ◼   ► color and you can definitely if you have the right image you can absolutely see [TS]

00:57:51 ◼   ► the different side by side like you said these you're gonna be able to shoot [TS]

00:57:55 ◼   ► those images from the camera so you'll see it and then it's also going to [TS]

00:58:00 ◼   ► shortly support the the night shift with the other one to town to town to town [TS]

00:58:07 ◼   ► display where it changes that suddenly changes the color temperature of your [TS]

00:58:11 ◼   ► display based on the ambient light and I thought that was a giveaway [TS]

00:58:14 ◼   ► I thought that it uncharacteristically i thought sure gave up the bag on that [TS]

00:58:19 ◼   ► when he talked about it at the the ipad 9.7 you know I've had pro the body [TS]

00:58:26 ◼   ► called the baby ipad pro yeah and when he said specifically once you get used [TS]

00:58:30 ◼   ► to this you can't you can't go back which to me man it's clearly coming to [TS]

00:58:35 ◼   ► the iphone in six months and again their technology mean they they don't hold [TS]

00:58:38 ◼   ► back there was a rumor that apple holds back technically well as soon as they [TS]

00:58:41 ◼   ► can ship something they ship it which is why the baby pro got it and they didn't [TS]

00:58:45 ◼   ► hold [TS]

00:58:45 ◼   ► then wait for the iphone but then again that technology's going to propagate [TS]

00:58:48 ◼   ► across their entire range and I think wdc they said that not only do they [TS]

00:58:52 ◼   ► support DC ip3 they support the upcoming standard hasn't even wider gamut which [TS]

00:58:56 ◼   ► is 2020 and these are all cinematic standards is what we've been seeing a [TS]

00:58:59 ◼   ► movie theaters for a while now so they really care deeply about not just a [TS]

00:59:03 ◼   ► photography but every every aspect of the photography along the entire block [TS]

00:59:08 ◼   ► chain [TS]

00:59:08 ◼   ► yeah I so I think that's definitely coming [TS]

00:59:13 ◼   ► anything else on the iphone i mean they don't want the other things that people [TS]

00:59:17 ◼   ► are getting upset about was the weather the speaker was real or not at the [TS]

00:59:20 ◼   ► bottom that's nice thing the headphone jack and you know there was one room i [TS]

00:59:23 ◼   ► don't know if it was make equal or not that the actual going to upgrade the top [TS]

00:59:26 ◼   ► speaker the earpiece for the phone so that when you hold it vertically because [TS]

00:59:30 ◼   ► one of the big things about the ipad pro is that or I sorry ipad pro devices it [TS]

00:59:34 ◼   ► is that you have those four speakers so you can spin it any direction anyway you [TS]

00:59:38 ◼   ► want and it's always fantastic stereo sound but with one speaker on one side [TS]

00:59:42 ◼   ► either your hand covers it was only coming from one side so I think if they [TS]

00:59:46 ◼   ► do have that balance they can put signed up both ends of the device and it just [TS]

00:59:49 ◼   ► it makes a better experience [TS]

00:59:50 ◼   ► yeah because that would actually give you more [TS]

00:59:53 ◼   ► that would give your stereo when you actually want stereo which is when [TS]

00:59:56 ◼   ► you're watching a video where as having two speakers on the right side when [TS]

00:59:59 ◼   ► you're watching video [TS]

00:59:59 ◼   ► you're watching video [TS]

01:00:00 ◼   ► doesn't really it doesn't do anything yeah it's better stereo in my right ear [TS]

01:00:04 ◼   ► it's funny that phones they do that they had fantasies phones with fantastic [TS]

01:00:07 ◼   ► speakers but both at the bottom of the display right is it is an awkward i [TS]

01:00:14 ◼   ► wonder what the debate was inside about because the rumor is that the the [TS]

01:00:18 ◼   ► speaker grills will be symmetric there will be symmetric speaker grills on both [TS]

01:00:21 ◼   ► sides of the Lightning port but only one of them will actually be a speaker they [TS]

01:00:24 ◼   ► used to before they moved the headphone jack to the bottom and install the top [TS]

01:00:27 ◼   ► of the phone they had sort of the mic at that fake speaker girl on top of it and [TS]

01:00:30 ◼   ► I mean it's like a return to the old days right [TS]

01:00:33 ◼   ► it's clearly just like a little visual just to make it pleasingly symmetric and [TS]

01:00:40 ◼   ► they need a microphone down there to where you can talk into it they have a [TS]

01:00:43 ◼   ► lot of things that they have to it's sort of like when you read those threads [TS]

01:00:45 ◼   ► like Apple delete the bezels do all this and there's these components in there [TS]

01:00:49 ◼   ► that you can't just cut things off there's actual they pack the electronics [TS]

01:00:53 ◼   ► and they're really really tightly [TS]

01:00:56 ◼   ► alright let me take a break here and thank our next sponsor another longtime [TS]

01:01:00 ◼   ► friend of the show [TS]

01:01:01 ◼   ► glu glu software.com / t TS TS for the talk show easy anyone who's worked in a [TS]

01:01:10 ◼   ► corporate environment knows how painful intranets can be the content of stale [TS]

01:01:14 ◼   ► the interface is ugly and you can't access it on your phone because it's [TS]

01:01:19 ◼   ► rendered for like a giant desktop display on a blue is an inner internet [TS]

01:01:26 ◼   ► you will actually like because it's designed for the user gives you the [TS]

01:01:31 ◼   ► flexibility to get your work done how you want where you want in on whatever [TS]

01:01:36 ◼   ► device you want glue is truly building a product meant for 2016 not 1997 you can [TS]

01:01:44 ◼   ► do all sorts of stuff on a blue you can share news organized files coordinate [TS]

01:01:48 ◼   ► calendars manage projects all in one place to do list that sort of thing [TS]

01:01:53 ◼   ► they've got it that sharing news is sort of like a little micro Twitter just for [TS]

01:01:58 ◼   ► your team [TS]

01:01:59 ◼   ► so if you want to share stuff that might be considered competitive obviously [TS]

01:02:03 ◼   ► would want to do that out on the public internet on Twitter so you can create [TS]

01:02:07 ◼   ► effectively your own little private team-wide social network really really [TS]

01:02:11 ◼   ► great stuff [TS]

01:02:13 ◼   ► I got all the social stuff you'd want comments like buttons things like that [TS]

01:02:17 ◼   ► and anyone can add content based on their permissions with drag-and-drop [TS]

01:02:21 ◼   ► widgets and a wysiwyg editor you don't have to be a programmer to set it up you [TS]

01:02:25 ◼   ► can just drag-and-drop it's very visual really really easy to set up and they [TS]

01:02:31 ◼   ► make use of responsive web design so your igloo looks great on any device [TS]

01:02:36 ◼   ► from your tiny little iphone SE all the way up to your giant 27-inch iphone 7 [TS]

01:02:40 ◼   ► plus go to igloo software.com / tts and you will get a free trial and you can [TS]

01:02:47 ◼   ► get started today [TS]

01:02:48 ◼   ► go check them out let's move on here's what else do we expect at this event [TS]

01:02:53 ◼   ► this week i expect to hear about a new Apple watch don't know if they're going [TS]

01:02:58 ◼   ► to call it apple watch too [TS]

01:02:59 ◼   ► I don't know what they're going to call it but for the sake of argument for the [TS]

01:03:01 ◼   ► sake of discussion i'm going to call apple watch to the new Apple watch the [TS]

01:03:05 ◼   ► new Apple watch [TS]

01:03:06 ◼   ► I think they're going to let this be a big part of the event i think that it is [TS]

01:03:11 ◼   ► going to be really interesting to see what they've what they've done because [TS]

01:03:16 ◼   ► it's really two years after the original it's not two years after chip but [TS]

01:03:19 ◼   ► certainly two years after was introduced and at the meta-level I it compared to [TS]

01:03:27 ◼   ► how much we seemingly know about the iphone 7 including the boxes that the [TS]

01:03:32 ◼   ► actual packaging we seemingly know so much about the iphone 7 almost nothing [TS]

01:03:38 ◼   ► about Apple watch to has come out otherwise the only thing we really [TS]

01:03:42 ◼   ► seemingly know is that it's going to add gps yeah i think it's similar to the [TS]

01:03:47 ◼   ► early days of the iphone with a sort of knew where they wanted to go but they [TS]

01:03:50 ◼   ► took a very staged approach to get there in the original iphone ship with edge [TS]

01:03:53 ◼   ► but then the next one came out with 3g and gps and it just kept rolling from [TS]

01:03:57 ◼   ► there and in this case you're dealing with something that has a far smaller [TS]

01:04:00 ◼   ► they're not making tens of million maybe over the course of the year they'll 10 [TS]

01:04:04 ◼   ► 20 30 40 million of them but they're not trying to put those in stores for day [TS]

01:04:07 ◼   ► one and if the casing isn't changing then it's very hard to differentiate [TS]

01:04:11 ◼   ► what to my pads and i'm an Apple watch to from an Apple watch one in terms of [TS]

01:04:15 ◼   ► leaks on sign away below or places like that [TS]

01:04:18 ◼   ► yeah so that would be one explanation for why doesn't link with leaked would [TS]

01:04:22 ◼   ► be if the physical dimensions are unchanged [TS]

01:04:25 ◼   ► aged 10 new color and if it's the same casing it's very hard to get a leak out [TS]

01:04:29 ◼   ► of it i wonder i don't know i I'm this is one of those things where I and I [TS]

01:04:34 ◼   ► really hope it doesn't leak like last minute but fight while on the airplane [TS]

01:04:38 ◼   ► flying out there because i love the idea of going into the event not knowing what [TS]

01:04:43 ◼   ► the heck they're going to say about Apple watch too [TS]

01:04:45 ◼   ► that's one of the funniest things to me is I keep getting these tweets from [TS]

01:04:47 ◼   ► people who say that the events can be boring because they know everything is [TS]

01:04:51 ◼   ► going to happen it's like reading the script to the next star wars movie and [TS]

01:04:53 ◼   ► then going to the theater and say it's boring and you what happened right left [TS]

01:04:57 ◼   ► this one but I don't think that's true i think that the iphone part might be [TS]

01:05:03 ◼   ► although i'm intrigued that at how they're going to how they're going to [TS]

01:05:07 ◼   ► brag about the iphone i guess that before how they're going to brag about [TS]

01:05:10 ◼   ► the iphone 7 plus camera without making the regular iphone 7 camera look like a [TS]

01:05:14 ◼   ► you know like a weakling absolutely to me at all it's never well you know I [TS]

01:05:21 ◼   ► don't write rumors anymore in the reason for that is there's always going to be [TS]

01:05:23 ◼   ► new iPhones unless Apple pieces out drops the mic consider going into hot [TS]

01:05:27 ◼   ► tubs right every year there's gonna be a new iphone and that's not as interesting [TS]

01:05:31 ◼   ► to me is what problems are going to try to solve and especially the way they're [TS]

01:05:34 ◼   ► going to try to solve it and it always requires a story and you very seldom get [TS]

01:05:37 ◼   ► a story out of the leaks right so I'm curious and you know who knows maybe [TS]

01:05:41 ◼   ► it's not physically identical to the old Apple watch and they simply maintain [TS]

01:05:47 ◼   ► secrecy up until the point where they announced it can click on some every [TS]

01:05:50 ◼   ► night put on a secret Apple watch write it I really really don't know what to [TS]

01:05:55 ◼   ► expect in that regard [TS]

01:05:57 ◼   ► here's a question do you think that apple watch edition will still exist [TS]

01:06:04 ◼   ► I was yeah who we talked about this in person right whether there was going to [TS]

01:06:08 ◼   ► be a second generation or whether they would just add new finishes like what [TS]

01:06:11 ◼   ► they add white gold or titanium or something to that line because there's a [TS]

01:06:14 ◼   ► lot you can do in the high-end watch line and I know people made fun of it [TS]

01:06:18 ◼   ► but they're there is a group of people who buy twenty-five-thousand-dollar [TS]

01:06:21 ◼   ► tickets to the Emirates and twenty-thousand-dollar dresses or [TS]

01:06:24 ◼   ► tuxedos they wear once or rent five-star 6-star hotel rooms for absorbing price [TS]

01:06:29 ◼   ► into them is it really is next to nothing it's like us buying an ipad and [TS]

01:06:32 ◼   ► I provide stock and that is a market i don't think it was a great market for [TS]

01:06:36 ◼   ► them so it might just be honest [TS]

01:06:38 ◼   ► action my guess is we won't hear about them because we haven't heard about them [TS]

01:06:41 ◼   ► in a really long time and I think they would have stopped that fire we never [TS]

01:06:45 ◼   ► saw the release of the bolt link bracelet for example right there would [TS]

01:06:48 ◼   ► have done more to keep it alive if if they really meant for that product line [TS]

01:06:51 ◼   ► to continue [TS]

01:06:51 ◼   ► yeah my gut feeling is that the apple watch edition just goes into the video [TS]

01:06:57 ◼   ► memory hole that it's you know they're just not gonna talk about it and I in [TS]

01:07:02 ◼   ► you and I we have spoken about if we talked on the show but I know we've [TS]

01:07:05 ◼   ► spoken perchon where I feel like one of the ways you know part of it is that [TS]

01:07:10 ◼   ► Apple isn't it doesn't see the future you know they they have good idea of [TS]

01:07:14 ◼   ► ideas they have guesses as to what's going to be popular but that they you [TS]

01:07:19 ◼   ► know they don't have the magical ability to know exactly what people will buy and [TS]

01:07:24 ◼   ► they keep their eyes open after they come out with something and they adjust [TS]

01:07:28 ◼   ► and i think that the way that they've adjusted i think that the way that [TS]

01:07:32 ◼   ► they're addressing the luxury market is with the Hermes line and it's obviously [TS]

01:07:39 ◼   ► those watches are significantly less than the gold even the cheapest of the [TS]

01:07:44 ◼   ► gold edition ones but there are a lot more than the regular stainless steel [TS]

01:07:49 ◼   ► Apple watches and then a lot less i went into the SFO international currently [TS]

01:07:53 ◼   ► have a her meds store and the Hermes actual watch bands are way more [TS]

01:07:58 ◼   ► expensive i think it was like three to six thousand Hadoop latour for the [TS]

01:08:02 ◼   ► Hermes watch where it's only like a thousand suns only a couple hundred 500 [TS]

01:08:05 ◼   ► or 600 thousand for the Apple watch version [TS]

01:08:08 ◼   ► yeah it's actually a cheaper ms watch than the regular swatches even though [TS]

01:08:12 ◼   ► it's more expensive Apple watch and I kind of feel like that's the sweet spot [TS]

01:08:15 ◼   ► for Apple watch in terms of the highest you know price points that you want to [TS]

01:08:21 ◼   ► hit and you know i would not be surprised in the least if they have more [TS]

01:08:26 ◼   ► stuff from Hermes and I would be surprised if they keep her mess around [TS]

01:08:29 ◼   ► and maybe add another similar brand you know a similar stature to her meds and [TS]

01:08:35 ◼   ► have for example gucci ones or something like that [TS]

01:08:39 ◼   ► absolutely indian the first generation of any product is awkward you know that [TS]

01:08:43 ◼   ► the first iphone they did a lot of changes for the second one the ipad 2 [TS]

01:08:46 ◼   ► was stated you had much better focus for that they had on the ipad 1 [TS]

01:08:50 ◼   ► and with the Apple watch arguably they went to market way sooner or later there [TS]

01:08:54 ◼   ► was ten years of tablets before the ipad in 10 years of smartphones before the [TS]

01:08:57 ◼   ► iphone and there were very few years of SmartWatch so they were part of the [TS]

01:09:01 ◼   ► discovery process they couldn't just sit back and look at everybody else's [TS]

01:09:04 ◼   ► mistakes and then come out with the coherent product and you can see that in [TS]

01:09:07 ◼   ► the original life [TS]

01:09:08 ◼   ► Apple watch demo it didn't have that minimal delightful product feel the way [TS]

01:09:12 ◼   ► you had with original iphone well just look at the photos app it's amazing i [TS]

01:09:15 ◼   ► can pinch and zoom and do all these things and you tell them to every friend [TS]

01:09:18 ◼   ► you had it just wanted to do the same thing it was like five different six [TS]

01:09:21 ◼   ► different functions and now we've seen with a pole with the watch os3 it's very [TS]

01:09:25 ◼   ► clearly its fitness and notifications is moving far fewer things I think that's [TS]

01:09:30 ◼   ► why we're seeing GPS GPS is going to be of much more use to people who are into [TS]

01:09:34 ◼   ► fitness and jogging and we've seen you know these people on campus who wear an [TS]

01:09:38 ◼   ► Apple watch and a garment because they're serious Fitness people need just [TS]

01:09:41 ◼   ► be happy to have gps with them and it addresses part of what i think is a [TS]

01:09:45 ◼   ► narrower focus for the Apple watch going forward [TS]

01:09:47 ◼   ► yeah i think that GPS is to the apple watch to what 3g was to the iphone [TS]

01:09:55 ◼   ► although I guess the iphone with the iphone 3g eight games gps to yes [TS]

01:09:59 ◼   ► alright the first yeah but first I did use a cell phone triangulation by [TS]

01:10:04 ◼   ► mapping write like this I'd like one of those 20 stark expose explaining the [TS]

01:10:09 ◼   ► technology for the first time I love that pump but it's it's laughable but i [TS]

01:10:15 ◼   ► don't think the GPI know for some people i guess GPS was a big deal for the [TS]

01:10:17 ◼   ► iphone too but to me the 3g was the one where it's like man they just couldn't [TS]

01:10:22 ◼   ► fit in the first year you know but still thought it was worth $MONEY shipping [TS]

01:10:25 ◼   ► what they could do and I think that ideally GBS is the one thing they really [TS]

01:10:31 ◼   ► would have wanted to have all along because they obviously saw this is a [TS]

01:10:34 ◼   ► fitness device you know it was one of the main 310 pole descriptions of what [TS]

01:10:38 ◼   ► it does and it just you know just didn't fit well the current ipod watch the [TS]

01:10:44 ◼   ► first generation Apple watch runs at the thermal limit of that casing already [TS]

01:10:47 ◼   ► started in the organic apples not a dumb company they have billions of dollars [TS]

01:10:51 ◼   ► they can prototype everything and they from the beginning they want to gps and [TS]

01:10:54 ◼   ► they've wanted cellular but when you look at how hot that thing is already in [TS]

01:10:57 ◼   ► with the battery life is already [TS]

01:10:59 ◼   ► it takes time to get to those things and now they feel confident that they can a [TS]

01:11:02 ◼   ► gps and me [TS]

01:11:03 ◼   ► tain battery life and maintain the thermals I think for them LT still melt [TS]

01:11:07 ◼   ► your wrist off work directly to the device quickly but soon as that solved [TS]

01:11:11 ◼   ► absolutely sure they'll roll out the version with LTE as well that doesn't [TS]

01:11:16 ◼   ► make a i'm sure it'll happen eventually but it doesn't make a whole lot of sense [TS]

01:11:20 ◼   ► to me to be a top priority because I just don't think many people are really [TS]

01:11:24 ◼   ► looking to have another set monthly cellular bill I guess it depends how the [TS]

01:11:28 ◼   ► carrier's you absolutely it depends how the carrier's see this this is probably [TS]

01:11:32 ◼   ► a theory that eventually they'll be something passed the smartwatch and we [TS]

01:11:36 ◼   ► don't know what that is yet what the capabilities will be but maybe it's a [TS]

01:11:40 ◼   ► wearable device and right now the apple watch his like again like a shuttlecraft [TS]

01:11:44 ◼   ► to the starship that's the iphone but eventually it might be its own ship and [TS]

01:11:48 ◼   ► can basically do everything if you wanted to buy itself and then you don't [TS]

01:11:51 ◼   ► have to worry about kicking the phone with you right and I realized that there [TS]

01:11:54 ◼   ► is it ties into the fitness angle right where there are certain physical [TS]

01:11:58 ◼   ► activities where you be happy to wear a watch but would prefer not to have to [TS]

01:12:02 ◼   ► bring your phone because you know it's it's hard to get just going running it [TS]

01:12:05 ◼   ► is you've got to get you know special pocket or an armband or you know sac [TS]

01:12:12 ◼   ► around your waist whatever those things are called it's you know it's a pain to [TS]

01:12:15 ◼   ► keep your phone with you when you run but I you know for most of those things [TS]

01:12:21 ◼   ► I don't really care if I have internet access gps is a big is a bigger [TS]

01:12:25 ◼   ► difference for tracking distance and stuff like that but absolutely if I [TS]

01:12:28 ◼   ► can't get notifications who cares it'll be like the like the ipad and eventually [TS]

01:12:32 ◼   ► they'll just you know there'll be a market for the few people who want it [TS]

01:12:35 ◼   ► and then every other model just a Wi-Fi for a few years [TS]

01:12:38 ◼   ► yeah I wouldn't be surprised if that's a few years out there not like I even the [TS]

01:12:41 ◼   ► next year thing that's why i found that Bloomberg story emphasizing that there [TS]

01:12:45 ◼   ► probably wasn't going to be cellular in this year's phone and even if it was it [TS]

01:12:49 ◼   ► wouldn't ship until december at the earliest i found the whole story to be [TS]

01:12:52 ◼   ► ridiculous [TS]

01:12:53 ◼   ► again we've had a cellular prototypes before they get the iphone I'm sure and [TS]

01:12:57 ◼   ► sure every carrier keeps asking when are you gonna do what are you gonna do one [TS]

01:13:00 ◼   ► right doesn't doesn't sound right because the carriers and I think the [TS]

01:13:03 ◼   ► carriers are the ones that are most interested in charging another 50,000 [TS]

01:13:06 ◼   ► month or whatever whatever it would cost and I had the most interesting [TS]

01:13:09 ◼   ► conversation with one of the people and PR for cellphone company when I was [TS]

01:13:13 ◼   ► asking about the shared plans because they were trying to tell me how you [TS]

01:13:16 ◼   ► could just add and [TS]

01:13:17 ◼   ► pad to your planet which is fifteen dollars more and I kept asking why why [TS]

01:13:20 ◼   ► isn't it free and this is what do you mean if i order pizza and I split with [TS]

01:13:23 ◼   ► John you don't charge me more customers putting the pizza with John it's the [TS]

01:13:26 ◼   ► same pizza and they just kept insisting that the data is different because i was [TS]

01:13:30 ◼   ► using it with you people [TS]

01:13:31 ◼   ► well you know what that you will get you know there are at certain restaurants [TS]

01:13:34 ◼   ► higher-end restaurant you will get charged for sure yet you so it's not [TS]

01:13:38 ◼   ► like it's without precedent but it's you know i'm with you $PERCENT more on the [TS]

01:13:44 ◼   ► beaches I kind of feel like you know if I for what I pay verizon every month [TS]

01:13:48 ◼   ► they should be able to hook up more devices [TS]

01:13:50 ◼   ► absolutely and just when you're done with your data you're done with your [TS]

01:13:52 ◼   ► data that you're not asking for more gigabytes yet right that's just you know [TS]

01:13:55 ◼   ► just let me use my gigabytes on whatever device is I want [TS]

01:13:58 ◼   ► yeah absolutely yeah but I don't think they see it that way no they don't want [TS]

01:14:02 ◼   ► to be dead [TS]

01:14:02 ◼   ► dumb pipes that's the last thing they want what do you think about uh I think [TS]

01:14:07 ◼   ► it's got to be a sure thing that there's gonna be a new new lineup of bands seems [TS]

01:14:10 ◼   ► like they do spring and fall new watchbands this this just seems like it [TS]

01:14:15 ◼   ► part of the pattern i mean again it's two years in but it just seems like this [TS]

01:14:18 ◼   ► is part of the pattern of Apple watch yeah and we got a new watch bands last [TS]

01:14:23 ◼   ► last iphone event I think that was the debut of the hermanus bands and then at [TS]

01:14:27 ◼   ► the March event we got the the woven nylon band so I'm interested to see if [TS]

01:14:31 ◼   ► we just get new colors or like you said there's a new partnership announced or [TS]

01:14:35 ◼   ► there is a new style a band announced or you know what they could do there i'd [TS]

01:14:39 ◼   ► also love them to just take this for example can still only get the loop in [TS]

01:14:43 ◼   ► the 42 millimeter and a lot of people who would love that on the 38 [TS]

01:14:46 ◼   ► millimeters and sort of just round out the way to handle the distribution [TS]

01:14:50 ◼   ► yeah I i think it's going to be a sure thing and I totally expect them to be [TS]

01:14:54 ◼   ► compatible with the new Apple watch [TS]

01:14:56 ◼   ► yeah I have something pants to find ok thank you you've got a real problem [TS]

01:15:01 ◼   ► yes absolutely do and it's not even just that you're going to want it you're [TS]

01:15:06 ◼   ► gonna get the new Apple watching you're going to want to use your old band but [TS]

01:15:09 ◼   ► it's uh if they're not compatible [TS]

01:15:11 ◼   ► you're going to get confused that's the which ones you know how to burn the old [TS]

01:15:16 ◼   ► ones that i consider yourself i think the apple watch is going to be a big [TS]

01:15:22 ◼   ► part is i think it's just almost it's almost mind-boggling to me how little [TS]

01:15:27 ◼   ► speculation or is about Apple watch to at [TS]

01:15:30 ◼   ► this week's event compared to the iphone I'd that whereas I think it's you know [TS]

01:15:34 ◼   ► going to be comparable to two years ago where it's it's a huge huge part of the [TS]

01:15:38 ◼   ► announcement [TS]

01:15:39 ◼   ► yeah i think in some ways watch os3 was was so great that it took some of the [TS]

01:15:44 ◼   ► pressure off of Apple watch too because it makes it so much faster and it makes [TS]

01:15:48 ◼   ► it so much more coherent and if we hadn't gotten that will be desperate for [TS]

01:15:51 ◼   ► an upgrade just to get you more speeds and feeds behind the existing software [TS]

01:15:55 ◼   ► but because Apple watch three pairs things down and makes it makes it work [TS]

01:16:00 ◼   ► much better i've been using it since wdc and it's just it's it's so good i was [TS]

01:16:04 ◼   ► actually wondering if it would give them an extra six months before they have to [TS]

01:16:06 ◼   ► push out new hardware i started using it and nothing in mid-july and i was [TS]

01:16:11 ◼   ► traveling too much in early July can you had to do you had to do it with your [TS]

01:16:15 ◼   ► phone to you I think your phone to iOS that I was ten beta and the watch had to [TS]

01:16:20 ◼   ► you know go both it so I'd I waited a little bit but i've been using it since [TS]

01:16:23 ◼   ► July and it is exactly as promised is every bit as much faster and more [TS]

01:16:28 ◼   ► responsive as Apple promised and that whole friends house just bury me like [TS]

01:16:32 ◼   ► the easy it is such a better experience [TS]

01:16:34 ◼   ► yeah that really is so we'll see i don't know i think people who just keep it in [TS]

01:16:40 ◼   ► there if there was also a rumor about them keeping the first generation Apple [TS]

01:16:42 ◼   ► watch much as they've done with iphones and knocking some of them price off to [TS]

01:16:46 ◼   ► make a lower point of entry and I think Apple watch three allows that to be a [TS]

01:16:49 ◼   ► better experience to they could credibly do that and have a an entry-level Apple [TS]

01:16:54 ◼   ► watch if they wanted to [TS]

01:16:55 ◼   ► I wonder how they would do that I mean and maybe the answer is just as simple [TS]

01:16:59 ◼   ► as who cares if they look the same but i don't know like would there be any other [TS]

01:17:02 ◼   ► way with you know maybe new finishes and a new gold you know different different [TS]

01:17:06 ◼   ► anodized colors for the new one [TS]

01:17:08 ◼   ► something so that their visually different i don't know or maybe there's [TS]

01:17:12 ◼   ► only one color option for the Apple watch one that remains around and iPads [TS]

01:17:16 ◼   ► look the same for a lot like once in a while there's a physical difference like [TS]

01:17:18 ◼   ► the touch ID sensor or now they have the new sizes but for a while the ipad mini [TS]

01:17:22 ◼   ► all look the same in the ipads errwhere yo marginally different [TS]

01:17:26 ◼   ► yeah but I think that's where the jewelry aspect comes in that are you [TS]

01:17:28 ◼   ► can't you know if it costs a hundred dollars more you want it to look like a [TS]

01:17:32 ◼   ► hundred dollars more [TS]

01:17:34 ◼   ► absolutely so I don't know we'll have to see [TS]

01:17:37 ◼   ► let me take one more break and thank our third and final sponsoring weekend [TS]

01:17:41 ◼   ► finish up with whatever else we want to talk about it's our good friends at [TS]

01:17:45 ◼   ► automatic automatic is the small adapter that turns your car even if it's an old [TS]

01:17:50 ◼   ► clunker into a smart connected car there's a port there's a diagnostic port [TS]

01:17:57 ◼   ► on every car that's been made since like $MONTH 1997 so it's not even that knew [TS]

01:18:00 ◼   ► this is what when you go to the mechanic you go to the auto shop they plug into [TS]

01:18:06 ◼   ► to get readings from the car has all sorts of information anything your car [TS]

01:18:11 ◼   ► knows about goes through this diagnostic port well you plug your automatic in [TS]

01:18:15 ◼   ► there and you get access to all this information how do you interface it year [TS]

01:18:18 ◼   ► they have a great app for your iPhone that connects to your automatic you get [TS]

01:18:23 ◼   ► information on your driving efficiency you get information on where you parked [TS]

01:18:28 ◼   ► your car you get information on what's wrong with your car if anything's wrong [TS]

01:18:33 ◼   ► really great stuff I've had one for a while I love it [TS]

01:18:37 ◼   ► it could not be easier you don't even have to think about it until you want to [TS]

01:18:39 ◼   ► know information for your car but automatic has just launched a brand new [TS]

01:18:43 ◼   ► product it's a better version it's called the automatic pro and now it [TS]

01:18:47 ◼   ► comes with unlimited 3g wireless networking with no monthly fees or [TS]

01:18:54 ◼   ► subscription so sort of like a kindle in that regard where the dingus that you [TS]

01:18:58 ◼   ► plug-in has 3g networking I but you have to pay for you don't pay a carrier any [TS]

01:19:04 ◼   ► kind of thing like that all you do is buy the automatic you buy it you own it [TS]

01:19:08 ◼   ► there's no monthly fee to automatic no monthly fee to a carrier and always [TS]

01:19:12 ◼   ► their 3g lets you know things like where your car is parked at any time even if [TS]

01:19:16 ◼   ► you're not the one who parted so like if somebody that you know your your spouse [TS]

01:19:20 ◼   ► or significant other [TS]

01:19:21 ◼   ► park the car and you don't know where it is and your phone wasn't there when you [TS]

01:19:26 ◼   ► park the car because it has 3g networking you just open up the app and [TS]

01:19:29 ◼   ► will tell you exactly where the car is they have all sorts of integration the [TS]

01:19:35 ◼   ► canonical one is that they connected ifttt if this then that and you can do [TS]

01:19:39 ◼   ► all sorts of customization like link your car to connected devices like a [TS]

01:19:44 ◼   ► nest thermostat or Amazon echo so you can ask Alexa where i parked my car and [TS]

01:19:50 ◼   ► she will tell you you can have it set up so that your nest will adjust the [TS]

01:19:54 ◼   ► temperature [TS]

01:19:55 ◼   ► of your home when you get within a certain number of miles of the house and [TS]

01:20:01 ◼   ► in an emergency you can even do things they it will even do things like [TS]

01:20:05 ◼   ► detective severe accident hope you never need it but if it's there if you do and [TS]

01:20:09 ◼   ► contact 911 or whatever the train responders are where you live to help [TS]

01:20:14 ◼   ► you when you can't call for help yourself [TS]

01:20:17 ◼   ► now the automatic is normally 129 dollars 95 cents but when you use this [TS]

01:20:23 ◼   ► exclusive offer talk show just plain old talk show [TS]

01:20:29 ◼   ► it's for listeners of the show you will save twenty bucks on your purchase just [TS]

01:20:33 ◼   ► go to automatic calm / talk show for more information and use that code talk [TS]

01:20:38 ◼   ► show and you'll save twenty bucks on the already regularly low price of automatic [TS]

01:20:43 ◼   ► and again once you buy it and you own it is yours and you get to just keep using [TS]

01:20:48 ◼   ► it and there's no service fees could not be easier i could not be a better deal [TS]

01:20:53 ◼   ► really a lot of fun so my thanks to automatic for once again sponsoring the [TS]

01:20:57 ◼   ► show what else is gonna galaxy s7 and galaxy note 7 recalls I again all over [TS]

01:21:08 ◼   ► the news and it's all over the news doesn't sound good [TS]

01:21:14 ◼   ► no it's the the something with the power cells that's causing overheating and or [TS]

01:21:19 ◼   ► combustion and i think it was like 45 units were affected but they did a [TS]

01:21:23 ◼   ► global recall yet did they do a recall though because I just saw a story that [TS]

01:21:30 ◼   ► consumer reports the headline from Consumer Reports instead of offering to [TS]

01:21:33 ◼   ► replace unit samsung superficially recall note 7 VA US Consumer Product [TS]

01:21:38 ◼   ► Safety Commission making sales of pre recall units illegal [TS]

01:21:42 ◼   ► yeah so there's a distinction that they this is basically samsung doing their [TS]

01:21:45 ◼   ► own thing where they globally announced that they're going to take these back [TS]

01:21:47 ◼   ► and replace them with improved units and that's different than having an official [TS]

01:21:52 ◼   ► US government recall where does make them illegal and we're sort of a process [TS]

01:21:55 ◼   ► in place all that they would have to do that on a country-by-country basis to ya [TS]

01:22:01 ◼   ► bad timing to get right up in front of the iphone event and I can't help you [TS]

01:22:06 ◼   ► know to point out that [TS]

01:22:08 ◼   ► as much as Samsung is certainly apples you know biggest rival in this game you [TS]

01:22:13 ◼   ► know easily by far away by most accounts still the only two companies in the [TS]

01:22:16 ◼   ► market who are really making profits on smartphones it just goes to show how [TS]

01:22:21 ◼   ► much less of a deal [TS]

01:22:22 ◼   ► samsung is then then Apple because if the iphone 7 we're getting a recall [TS]

01:22:27 ◼   ► three weeks after it came out this the world would stop effort as much as in [TS]

01:22:32 ◼   ► tech circles this is the story the iphone thing would be like front-page [TS]

01:22:36 ◼   ► news that would be like front page of the New York Times Style news and I went [TS]

01:22:40 ◼   ► into google trends and just put on galaxy recall an iphone recall in there [TS]

01:22:44 ◼   ► for fun and even though there has never been an iphone recall not once they are [TS]

01:22:48 ◼   ► the spikes the yearly spike over whatever gate there is but there is an [TS]

01:22:52 ◼   ► indicator chip gate are far higher than $OPERAND then the google trends for an [TS]

01:22:56 ◼   ► actual samsung recall right that's a good examples like Ben gate was got more [TS]

01:23:02 ◼   ► creative more controversy it was more hyped than it was which was a pretty a [TS]

01:23:08 ◼   ► problem a real problem i mean your phone been you know it's a real problem but i [TS]

01:23:12 ◼   ► mean it it didn't even necessitate a product recall now then [TS]

01:23:17 ◼   ► samsung phones that actually explode and the other thing that why you know like I [TS]

01:23:22 ◼   ► samsung is not my favorite company for a variety of reasons mostly having to do [TS]

01:23:25 ◼   ► with help you know Samsung is treated people that I know who work there but [TS]

01:23:28 ◼   ► they make a lot of the components that go into iphones too and they make a lot [TS]

01:23:32 ◼   ► of batteries right for both iphones and a lot of a pot and a lot of other [TS]

01:23:36 ◼   ► products and if they have a problem with the batteries they're making for [TS]

01:23:38 ◼   ► themselves it just means that everybody every every vendor everyone is buying [TS]

01:23:41 ◼   ► from Samsung has to be incredibly careful going forward to yeah i totally [TS]

01:23:46 ◼   ► agree it's bad news and wonder how they're you know I wonder how big of a [TS]

01:23:50 ◼   ► potential hit this is if they yeah [TS]

01:23:54 ◼   ► rumors are that they've already sold about 2.5 million and so if you figure [TS]

01:23:58 ◼   ► what are they have a six or seven hundred dollar phones there 850 dollar [TS]

01:24:02 ◼   ► phones i think they're super expensive but who knows what the cost is yeah them [TS]

01:24:06 ◼   ► for replacing them for everybody and their building materials probably not [TS]

01:24:10 ◼   ► insignificant mm I don't like you said really bad timing and this it's it's [TS]

01:24:16 ◼   ► arguable now whether the galaxy s7 whether the galaxy s is their flagship [TS]

01:24:20 ◼   ► for the galaxy note because the gala [TS]

01:24:22 ◼   ► you note is such a distinct product because it does have that pan it does [TS]

01:24:25 ◼   ► have you know sort of the the upper end of all the features that they put into [TS]

01:24:28 ◼   ► phones [TS]

01:24:29 ◼   ► I it does sound like the good news if is again police in terms of personal safety [TS]

01:24:35 ◼   ► wise that the phone tense the the problem where it melts or explodes [TS]

01:24:40 ◼   ► whatever you want to call it personal flames happens while it's charging [TS]

01:24:43 ◼   ► yeah and I mean that's good news in terms of its better than if it happened [TS]

01:24:47 ◼   ► when I was in your pocket [TS]

01:24:48 ◼   ► I'm out I'm not even joking around i mean but it's you know it is obviously a [TS]

01:24:52 ◼   ► fire hazard that if you know I wonder I don't i'd i would happen to have to [TS]

01:24:56 ◼   ► think that it's better to have it happen when it charges but a lot of times your [TS]

01:25:00 ◼   ► phone charges while you know you're not paying attention to it so it's really [TS]

01:25:04 ◼   ► i'm wrapping up a lot of things here but it's sort of i don't wish ill on any [TS]

01:25:08 ◼   ► manufacturer and or any customer you know I want everyone to have great [TS]

01:25:11 ◼   ► products and you never kick somebody when they're down but it reminded me of [TS]

01:25:15 ◼   ► how much armchair product management apple has to put up with like Apple did [TS]

01:25:19 ◼   ► not switch to us bc and they were castigated for it and we watched those [TS]

01:25:24 ◼   ► key notes from google i/o and from facebook and everyone's that Apple's so [TS]

01:25:28 ◼   ► behind on this or that they don't have no where's apples modular phones both [TS]

01:25:31 ◼   ► motorola and google or way ahead and then this week we also saw the [TS]

01:25:35 ◼   ► cancellation of of project ara and it's it's it's impressive how much the tech [TS]

01:25:41 ◼   ► industry holds apples shipping products against the imaginary products of their [TS]

01:25:45 ◼   ► competitors [TS]

01:25:46 ◼   ► yeah total and it that's good way to put it [TS]

01:25:50 ◼   ► i'm adding the mac elope made that case the first that i can remember and it's [TS]

01:25:56 ◼   ► as true today as it's ever been [TS]

01:25:58 ◼   ► remember CES a long time ago maybe 10-15 years ago because Bill Gates was still [TS]

01:26:02 ◼   ► presenting where he walked around with his windows mobile phone and how it [TS]

01:26:06 ◼   ► would seamlessly integrate with his personal computer and everything else in [TS]

01:26:09 ◼   ► his environment is living room and that that was the subject of his keynote and [TS]

01:26:13 ◼   ► Microsoft never not ever shipped that and yet we have companies like Apple who [TS]

01:26:17 ◼   ► pushed out continuity and are increasingly making these things but [TS]

01:26:20 ◼   ► it'sit's 10 or 12 years later and they're all every time someone has a [TS]

01:26:24 ◼   ► keynote their seen us behind their seen as beleaguered doomed and they just keep [TS]

01:26:28 ◼   ► shipping products and i try i did it i didn't have much time as we can but I [TS]

01:26:31 ◼   ► tried to go back and look at different google i/o and different manufacturers [TS]

01:26:35 ◼   ► notes to see the products they announced and try to figure out which one's of [TS]

01:26:38 ◼   ► them have are either ever shipped or still on the market and I the list was [TS]

01:26:42 ◼   ► getting too big i had to stop [TS]

01:26:49 ◼   ► i I don't know what you want it it's like I guess the advantage for samsung [TS]

01:26:54 ◼   ► compared to apple mean it's not just that they don't sell as many of their [TS]

01:26:58 ◼   ► highest and phones apple sells advertised and phones but that they do [TS]

01:27:02 ◼   ► spread their chips around a couple more bets by having you know a couple of [TS]

01:27:07 ◼   ► quote-unquote flagship phones per year whereas Apple puts all of their eggs in [TS]

01:27:11 ◼   ► one basket with the iphone 7 [TS]

01:27:13 ◼   ► yeah it's almost as if Apple ship the iphone 6s in the in the spring and the [TS]

01:27:17 ◼   ► iphone 6s plus in the fall [TS]

01:27:19 ◼   ► yeah that's a good way to put it and it's obviously you know the one time [TS]

01:27:24 ◼   ► that ever actually did happen i would say would be with the verizon iphone [TS]

01:27:26 ◼   ► yeah for was at four 4s and otherwise my phone for ya and SE this year they did a [TS]

01:27:32 ◼   ► spring launch right so they got to do one in January with verizon and CDMA [TS]

01:27:36 ◼   ► networks around the world where they fix the antenna lines a little bit and stuff [TS]

01:27:40 ◼   ► like that but for the most part apples of you know all of our phone eggs are in [TS]

01:27:44 ◼   ► one basket company so I recall like this for Apple would be it really I mean it [TS]

01:27:49 ◼   ► would warrant the controversy that things like bengay tanned and yeah [TS]

01:27:53 ◼   ► whatever chip Kate right chip gate antennagate have gotten it would [TS]

01:27:58 ◼   ► actually warrant the hysteria so who knows what the level of hysteria would [TS]

01:28:01 ◼   ► actually be would be and you know like shipping the iphone is is non-trivial [TS]

01:28:07 ◼   ► the same way that booting up windows and all the disparate hardware everyday is [TS]

01:28:11 ◼   ► non-trivial yelling getting all those pieces and we've seen you know what that [TS]

01:28:15 ◼   ► we're not we're probably not getting macbooks this week because it is so hard [TS]

01:28:18 ◼   ► to line up all of that stuff to arrive at one time and kudos to those teams for [TS]

01:28:23 ◼   ► getting that phone out all the time like clockwork about that's my question so [TS]

01:28:27 ◼   ► it's so a couple of people have suggested that [TS]

01:28:30 ◼   ► I think mark Gurman said that people you know had had some information on [TS]

01:28:34 ◼   ► upcoming new macbooks and said that they're not expected to be announced at [TS]

01:28:41 ◼   ► this event [TS]

01:28:42 ◼   ► who else has said that somebody else has said that I frequently i mean the apples [TS]

01:28:47 ◼   ► never announced macbooks alongside I and you'd never say never because they can [TS]

01:28:51 ◼   ► change your mind anytime they want but they just never put a mac on the same [TS]

01:28:53 ◼   ► stage as an iphone that i can remember but by comparison be the last year [TS]

01:28:57 ◼   ► though they did they didn't hesitate to put the ipad pro on stage next to the [TS]

01:29:02 ◼   ► new iphone which was you know the original forget I'm the apple TV and the [TS]

01:29:06 ◼   ► rest of the other than you watch bands but this [TS]

01:29:09 ◼   ► yeah well the watch bands were sort of a little bonus thing but there were three [TS]

01:29:12 ◼   ► products all against you know it was the iphone 6s and 6s plus they need to add a [TS]

01:29:18 ◼   ► whole segment on the ipad pro and that pencil and all the software that you [TS]

01:29:23 ◼   ► know was already on day one that they secretly brought people in you know to [TS]

01:29:27 ◼   ► to create apps to support and the new Apple TV I don't know that there's to me [TS]

01:29:35 ◼   ► that in my god i don't it [TS]

01:29:37 ◼   ► there's nothing special about the mac that would prevent it from being onstage [TS]

01:29:41 ◼   ► with the iphone no I mean there might be other reasons but I don't think that's [TS]

01:29:45 ◼   ► it [TS]

01:29:45 ◼   ► any other questions just timing like it the same way the desire i believe was to [TS]

01:29:50 ◼   ► ship appletv last of EDC and end up going in the fall instead I think the [TS]

01:29:54 ◼   ► desire this year was to ship a WBC and it just didn't have whether it's intel [TS]

01:29:58 ◼   ► or AMD or one of the customizations they're working on actually think this [TS]

01:30:02 ◼   ► this really is a macbook pro upgrade this isn't just bumping it to Sky late [TS]

01:30:06 ◼   ► for you nobody can be like at some point because every it's there's there's no [TS]

01:30:11 ◼   ► sexiness and that anymore it's not a great product is just a spec bump and [TS]

01:30:14 ◼   ► they could do that as soon as the chips are ready and they really want to do [TS]

01:30:17 ◼   ► something more because everyone is copy their design everyone is sort of making [TS]

01:30:21 ◼   ► ultrabooks and and laptops that look like macbooks and they really want to [TS]

01:30:24 ◼   ► push the boundaries again of what we think is possible and that does involve [TS]

01:30:28 ◼   ► things like the old strip and and and other new advances [TS]

01:30:32 ◼   ► yeah so I mean it's so much you know enough smoke that I guess there's a fire [TS]

01:30:40 ◼   ► or I guess there's no smoke so there's no fire that there won't be any mac [TS]

01:30:44 ◼   ► announcements this week which means it will but there you know if they're [TS]

01:30:49 ◼   ► coming this year it's either going to be another smaller event in october or [TS]

01:30:54 ◼   ► they'll just do it by inviting people to private pretty things they were as much [TS]

01:31:00 ◼   ► as we want new macbooks Apple really wants new macbook pros at the retail [TS]

01:31:04 ◼   ► really i mean they set out the back-to-school season they would not do [TS]

01:31:07 ◼   ► that lightly that is not an easy it's like the same thing with last year they [TS]

01:31:11 ◼   ► didn't have keyboards and pencils to sell when the ipad pro went on sale [TS]

01:31:14 ◼   ► that's a huge loss for them as a retail operation and not having brand new [TS]

01:31:18 ◼   ► macbook pros on the market herb or updated MacBook Airs to give them a huge [TS]

01:31:22 ◼   ► bump in the back-to-school season are going into the holiday sales is a huge [TS]

01:31:25 ◼   ► thing for them they really want those things to ship so it's not like apples [TS]

01:31:28 ◼   ► just sitting on their hands and and withholding macbook pros and chairs to [TS]

01:31:33 ◼   ► be mean to us right [TS]

01:31:34 ◼   ► I so it apparently so government says that there's going to be new MacBook [TS]

01:31:37 ◼   ► Airs with us bc no other details that I that I noticed this report i will still [TS]

01:31:44 ◼   ► hold onto my wager that they will never get retina displays yeah i think the [TS]

01:31:50 ◼   ► goal is that the macbook replaces i miss it's not there from a price point [TS]

01:31:53 ◼   ► because again Apple Apple is a financial company as much as it is a computing [TS]

01:31:56 ◼   ► company and 8 99 999 are incredibly compelling price points and we used to [TS]

01:32:01 ◼   ► have the plastic and then the the original map aluminum macbook at that [TS]

01:32:05 ◼   ► point and those were replaced by the macbook air and until something can [TS]

01:32:08 ◼   ► replace those that they're not going to go anywhere so I have that CD rom the [TS]

01:32:12 ◼   ► product for iced what is that thing called the 13 inch and 10 with ya with [TS]

01:32:19 ◼   ► an optical drive or supervisor something but that's sort of what I expected them [TS]

01:32:23 ◼   ► to do with the air is what they did with that macbook pro which is not even [TS]

01:32:28 ◼   ► updated not even get it just the exact same device that it was three or four [TS]

01:32:32 ◼   ► years ago when it was new that it is now and I just sort of thought that's what [TS]

01:32:37 ◼   ► they would do with the air but it sounds like they're gonna do some modest yeah [TS]

01:32:40 ◼   ► no speed bump and I guess that makes some amount of sense because that that [TS]

01:32:44 ◼   ► 13-inch macbook pro with the optical drive is a real niche I mean they don't [TS]

01:32:50 ◼   ► even have that out on the desk so you have to look you have to look on the [TS]

01:32:53 ◼   ► website even to find it right so you have to know that it exists a nap [TS]

01:32:57 ◼   ► for it and you have whatever reason you want that device you have very specific [TS]

01:33:01 ◼   ► reasons for whereas the I guess the sense of doing a minor a modest update [TS]

01:33:08 ◼   ► to the air is that the heirs are still a top sound you know probably the app [TS]

01:33:12 ◼   ► selling models of macbooks in the stores and you know it's the therefore too [TS]

01:33:17 ◼   ► important just from a financial standpoint that really led him to [TS]

01:33:21 ◼   ► stagnate too much [TS]

01:33:22 ◼   ► yeah it's the 13 the 13 inch macbook air my understanding is just to go to [TS]

01:33:26 ◼   ► computer and if technology wasn't moving as fast and be fine but we are getting [TS]

01:33:31 ◼   ► your connectors and they're all sorts of things that especially if maybe Apple [TS]

01:33:34 ◼   ► does have other accessories in the wings that will depend on having those kind of [TS]

01:33:37 ◼   ► interconnects it would behoove him to have that on the market and then written [TS]

01:33:42 ◼   ► as a big differentiator retina and justice eyes and the colors of the [TS]

01:33:45 ◼   ► macbook to keep sort of justify that next generation staying on the market [TS]

01:33:49 ◼   ► yeah and if they start pushing out USBC ports on macbooks and presumably you [TS]

01:33:56 ◼   ► know I guess they put them in the imac to to do they switch the lightning cable [TS]

01:34:02 ◼   ► that comes with the iOS devices from the USBC to lightning because like for [TS]

01:34:07 ◼   ► example right now if you want to charge your iPhone from your macbook your own [TS]

01:34:11 ◼   ► your 1-port macbook you still need like you need like a dongle because they're [TS]

01:34:16 ◼   ► your cable that comes with your iphone is the big fat USB what is that USB [TS]

01:34:21 ◼   ► don't they have that for the of the 12 . i probably do have a lightning to USB [TS]

01:34:26 ◼   ► see cable now that's what does the USBC faster the better charging and 12.9 inch [TS]

01:34:32 ◼   ► I think so yeah [TS]

01:34:33 ◼   ► yes I think they have that cable now so it's just people have to go out and buy [TS]

01:34:36 ◼   ► that cable [TS]

01:34:37 ◼   ► yeah but I think maybe you know I wonder if they start shipping it in the box [TS]

01:34:40 ◼   ► yeah I don't know is such a mess that we when you look at those chipsets and when [TS]

01:34:48 ◼   ► you look at the trouble microsoft had with Sky lake in the early surface books [TS]

01:34:52 ◼   ► and even Paul throw lost it several times trying to deal with those machines [TS]

01:34:56 ◼   ► and then until just kept pushing things back like I think displayport the new [TS]

01:35:00 ◼   ► one that everyone's been waiting for i push back to Canada lake and now it's [TS]

01:35:04 ◼   ► time to push back to kb like announced push back to canon lake and now push [TS]

01:35:07 ◼   ► back beyond canyon lake is just [TS]

01:35:10 ◼   ► the that kind of their so dependent on on the the silicon of other companies [TS]

01:35:14 ◼   ► right now for the mac line [TS]

01:35:16 ◼   ► yeah I it does seem weird it it really and I guess part of it is that part of [TS]

01:35:23 ◼   ► the reason i'm so antsy about them not announcing mac stuff in September is [TS]

01:35:27 ◼   ► just that it just feels so overdue at this point ya like like I was mildly [TS]

01:35:32 ◼   ► surprised when word leaked that there wasn't going to be mac new macbook pros [TS]

01:35:36 ◼   ► at WWDC you know because i think a lot of us earlier in the year we're [TS]

01:35:40 ◼   ► expecting that and it seemed a little surprising at the novel was expecting [TS]

01:35:44 ◼   ► but I i do too but I I really underestimated at the time in June just [TS]

01:35:50 ◼   ► how long the summer was gonna feel with ya macbook pros like it just seemed at [TS]

01:35:55 ◼   ► the time like in June it seemed like a BB September before you know it [TS]

01:35:58 ◼   ► whereas now it feels like man these these computers that they're selling [TS]

01:36:02 ◼   ► ridiculous i don't know about you but I I don't feel as much pressure i got i [TS]

01:36:06 ◼   ► have a review unit for the latest generation 13-inch macbook pro with the [TS]

01:36:09 ◼   ► force touch trackpad and I think it's Broadwell inside it but i still use my [TS]

01:36:14 ◼   ► previous the one that my personal one is a previous generation with the [TS]

01:36:17 ◼   ► old-fashioned trackpad actually like the force touch trackpad better but I just [TS]

01:36:20 ◼   ► didn't want to go through the rigmarole of setting up a new macbook still using [TS]

01:36:24 ◼   ► my one from a couple years ago i'm saying i have the exact same one and i [TS]

01:36:27 ◼   ► agree it's fine but it's and I i probably won't buy the new 1a personally [TS]

01:36:32 ◼   ► just because i tend to buy a macbook pro and then run it into the ground just [TS]

01:36:37 ◼   ► because I takes me like a whole week to set it up the way i like it and honestly [TS]

01:36:41 ◼   ► I did I don't do anything that is performance intensive on the macbook pro [TS]

01:36:47 ◼   ► so I'm fine if I was just I later k be like I would probably wait out to you [TS]

01:36:52 ◼   ► but I'm just gonna be super interested in using those new features [TS]

01:36:55 ◼   ► yeah and yet one that the fact that the there so long in the tooth though as I [TS]

01:37:00 ◼   ► just hear it i'm sure you do yes that on twitter and on email all the time from [TS]

01:37:05 ◼   ► it all the obvious problems that this creates is that you know the people who [TS]

01:37:09 ◼   ► listen to us on podcaster read I more and daring fireball are savvy people and [TS]

01:37:14 ◼   ► so they know that these machines are old and so I just keep hearing from people [TS]

01:37:17 ◼   ► who really need a new machine [TS]

01:37:19 ◼   ► I mean either that they have something really really old and that they were [TS]

01:37:23 ◼   ► putting it off [TS]

01:37:24 ◼   ► you know they just picked the wrong year to to put it off for or they you know [TS]

01:37:28 ◼   ► have like a machine that was broken or started a new job and they get in they [TS]

01:37:34 ◼   ► get a macbook and guess what you know who wants to start a job now in your [TS]

01:37:38 ◼   ► macbook that you get from your employer is your you already know in your heart [TS]

01:37:41 ◼   ► is going to be outdated you know really momentarily [TS]

01:37:46 ◼   ► yeah no absolutely and it reminds me sort of 2011 where we got used to having [TS]

01:37:51 ◼   ► your iPhone's at WWDC and then a couple months out there was no don't expect any [TS]

01:37:55 ◼   ► new hardware and then we waited and it wasn't September ended up being October [TS]

01:37:59 ◼   ► before the iphone 4s came out and you know we could say that was iCloud or [TS]

01:38:03 ◼   ► Syria or whatever that took that much time to get ready but you're still [TS]

01:38:06 ◼   ► waiting a much longer was in 16 months instead of 12 and this is even longer [TS]

01:38:10 ◼   ► than that and again I i if it was up to apple I'm sure they would have shipped [TS]

01:38:14 ◼   ► it way way earlier but something happened [TS]

01:38:18 ◼   ► yeah I don't know what you do as a company because externally like Apple is [TS]

01:38:21 ◼   ► not a community of company there's a lot of companies that would have announced [TS]

01:38:24 ◼   ► the product months before it was ready and tease did and showing it off on [TS]

01:38:28 ◼   ► stage and then issued delay after delay and sort of tried to explain it may be [TS]

01:38:32 ◼   ► that a good job maybe not but apple just stays absolutely quiet about these [TS]

01:38:35 ◼   ► things and sometimes when it's like this is just a deathly silence [TS]

01:38:39 ◼   ► yeah so we'll have to see i can't help but think to hopefully my new mac pros [TS]

01:38:45 ◼   ► I mean that's the one that to me is less like their people will accuse as always [TS]

01:38:49 ◼   ► of making excuses for Apple but the mac you could even say the mac pro they're [TS]

01:38:53 ◼   ► waiting four skylights eon or whatever but those graphics cards could have been [TS]

01:38:57 ◼   ► updated so many times right especially for people because the macbook the mac [TS]

01:39:00 ◼   ► pro is a performance machine and if you're going to bind it with graphics [TS]

01:39:04 ◼   ► cards that you can swap out i think it sort of incumbent on you to issue timely [TS]

01:39:07 ◼   ► updates for them [TS]

01:39:08 ◼   ► yeah it really and you know again it's the sort of thing that they seemingly [TS]

01:39:12 ◼   ► could have done you know they don't need to do it at an event just you know yeah [TS]

01:39:16 ◼   ► you know it's just silent you know not even silent but you know like press [TS]

01:39:19 ◼   ► release you know like hey you know remember that mac pro released a year [TS]

01:39:23 ◼   ► ago [TS]

01:39:24 ◼   ► here's a same thing but with a year better graphics are absolutely you if [TS]

01:39:28 ◼   ► you view there's a reason we don't want Broadwell xeon for some reason don't say [TS]

01:39:32 ◼   ► just put out the better graphics cards [TS]

01:39:33 ◼   ► yeah and it really works against apples [TS]

01:39:37 ◼   ► style of pricing or apple doesn't really price things like a tech company does [TS]

01:39:41 ◼   ► based on the components they the price is part of the brand and so the three [TS]

01:39:46 ◼   ► year old Mac Pro still sells for the same price that sold that three years [TS]

01:39:49 ◼   ► ago whereas if it was dell and you were buying a machine that had three you know [TS]

01:39:54 ◼   ► three year old cpu and a three-year-old graphics card you'd be getting a much [TS]

01:39:57 ◼   ► lower price on absolutely and again if you're going to say the future of [TS]

01:40:01 ◼   ► computing is computing appliances then you have to keep it updated especially [TS]

01:40:04 ◼   ► when it is like the Lamborghini or veyron of your line right and I [TS]

01:40:09 ◼   ► understand why Apple does that and i'm not saying that they should be lowering [TS]

01:40:12 ◼   ► the price on the mac pro I'm saying that if you're going to maintain these prices [TS]

01:40:15 ◼   ► that you don't lower than you've got to keep it updated to some degree on an [TS]

01:40:19 ◼   ► annual basis to justify it because the reason Apple doesn't lower the price is [TS]

01:40:22 ◼   ► that when they do released a new one they want to release it at the exact [TS]

01:40:25 ◼   ► same price and not have it suddenly look like it jumped in price by two or three [TS]

01:40:29 ◼   ► thousand dollars and mac mini I think it's the same story they never updated [TS]

01:40:32 ◼   ► the mac mini on a year-over-year basis but it's been I think two years at the [TS]

01:40:35 ◼   ► most and now we're getting close to three and they've made that an appliance [TS]

01:40:39 ◼   ► to or it's very hard to update so fine do that but that means you're agreeing [TS]

01:40:43 ◼   ► to the responsibility of getting it for me right [TS]

01:40:45 ◼   ► I I don't know I feel like the mac mini that they should call it the mac we [TS]

01:40:49 ◼   ► don't want you to buy the legacy right but the people who love them love them [TS]

01:40:53 ◼   ► so much [TS]

01:40:54 ◼   ► absolutely in the great machines but they got rid of the quad core and they [TS]

01:40:57 ◼   ► seal them up and did they now have to update them all right so I don't know [TS]

01:41:02 ◼   ► what do you think you're gonna have an event do you think they're going to do [TS]

01:41:06 ◼   ► briefings you know in the old days and if they hadn't been working on AC to [TS]

01:41:09 ◼   ► like the they would have just a town hall that they did with no previous [TS]

01:41:13 ◼   ► years with new macs and sometimes new iPads as well but they sort of made it [TS]

01:41:17 ◼   ► sound like the last the iphone SE event was the last time they be using town [TS]

01:41:20 ◼   ► hall and I don't think the new campus is is ready for anything so I think your [TS]

01:41:24 ◼   ► idea of briefings makes the most sense and they always go back on it and invite [TS]

01:41:28 ◼   ► people to town hall yes Jason's now pointed out that Tim Cook even I forgot [TS]

01:41:32 ◼   ► about that but tim cook pointed out during that iphone SE event that this [TS]

01:41:35 ◼   ► would probably be the end of the last event you know we've had a lot of [TS]

01:41:38 ◼   ► history here in this room and is probably the last time but my thinking [TS]

01:41:42 ◼   ► is that maybe at that time they were totally expecting to have this mac stuff [TS]

01:41:45 ◼   ► ready to go WTC absolutely and so maybe you know maybe we do get a [TS]

01:41:50 ◼   ► a one last one more thing event at a town hall and as much as it's a pain to [TS]

01:41:56 ◼   ► have to do a second event in the fall it would be just as much of a pain to do a [TS]

01:41:59 ◼   ► traveling roadshow at least I don't have to do it so I start for action please [TS]

01:42:03 ◼   ► yeah you know what I think it is I think that it's a different it's a problem for [TS]

01:42:06 ◼   ► a different set of people at Apple yeah right the disable the people who set up [TS]

01:42:11 ◼   ► these big mega events I and really you know quite frankly told you know . blank [TS]

01:42:17 ◼   ► said last year doing to even a smaller one [TS]

01:42:20 ◼   ► it's so much less worried like doing one event is so much better it's a different [TS]

01:42:23 ◼   ► group of people who would have to do double the work or extra work and the [TS]

01:42:28 ◼   ► events team does the on-site and it right mostly the marketing and the PR [TS]

01:42:31 ◼   ► team that does the road shows but one way or the other it seems like [TS]

01:42:35 ◼   ► something's gonna happen all right here's the other the last thing is the [TS]

01:42:37 ◼   ► last thing I think about this event if it's true that there are no Mac [TS]

01:42:41 ◼   ► announcements at this event [TS]

01:42:43 ◼   ► well then the only thing we know I is iphone 7 and Apple watch too [TS]

01:42:50 ◼   ► I don't think they're going to do an update to the ipad pro and i think i [TS]

01:42:54 ◼   ► could see is giving the 12.9 the same sort of this is to disparities now and i [TS]

01:42:58 ◼   ► always think sometimes the IT department is trolling us because they're not the [TS]

01:43:02 ◼   ► 12.9 inch iPad has the USB 3 controller so it has much faster speeds and charges [TS]

01:43:07 ◼   ► faster the baby pro has the DCI p3 display and the true tone and the better [TS]

01:43:13 ◼   ► camera and in a perfect world those were sort of even out and we get a minor bump [TS]

01:43:17 ◼   ► and also the a-10 i mean i-i I don't need it but want both those machines to [TS]

01:43:21 ◼   ► have the a-10 or the 8nx processor [TS]

01:43:23 ◼   ► yeah so I don't know and we haven't heard anything but I could believe it [TS]

01:43:28 ◼   ► but I could also believe that maybe it's the ipad is on the March cycle and that [TS]

01:43:33 ◼   ► the ipad that 12.9 and ipad pro it will be you know I you know like this this [TS]

01:43:40 ◼   ► one time on an 18-month cycle instead of a 12-month cycle just one hand filter [TS]

01:43:45 ◼   ► could do that magic thing we just has one slide that goes up and oh by the way [TS]

01:43:48 ◼   ► new new 12-inch like 198 ipad pearls with two-tone also available shipping [TS]

01:43:53 ◼   ► this month [TS]

01:43:53 ◼   ► yeah it does make sense that if they stick with the March event which I think [TS]

01:43:56 ◼   ► makes sense for them [TS]

01:43:58 ◼   ► yes it's really long to go without product launches until until double [TS]

01:44:01 ◼   ► September right i could see them doing a minor upgrade to it that way [TS]

01:44:04 ◼   ► maybe they're gonna upgrade the a 9 X and just upgrade that display [TS]

01:44:09 ◼   ► yeah to get through tone I could see that but i don't see it if they do that [TS]

01:44:14 ◼   ► it's certainly not going to take a lot of time on stage and so I think it's a [TS]

01:44:19 ◼   ► relatively short event I don't think you could say that the mac stuff is forced [TS]

01:44:22 ◼   ► out by time i just don't you know it makes me wonder whether there is [TS]

01:44:26 ◼   ► something else that you know a true surprised I'm not trying to be at ease [TS]

01:44:30 ◼   ► here i'm not trying to set people's expectations too high but makes me [TS]

01:44:34 ◼   ► wonder whether there's something else that they're planning to use this event [TS]

01:44:37 ◼   ► for that is you know totally out of the blue and some of the essence the iphone [TS]

01:44:43 ◼   ► SMS have been small and they've been okay with that i think the 4s and 5s is [TS]

01:44:46 ◼   ► events were relatively small and they were absolutely fine with that the [TS]

01:44:50 ◼   ► biggest surprises that had lately are things that just can't leave things like [TS]

01:44:53 ◼   ► research kitten care kit which are just you know they're so close they're so far [TS]

01:44:56 ◼   ► in the engineering organization they have such a small visibility that they [TS]

01:44:59 ◼   ► don't get out but those aren't the kind of surprises that consumers usually care [TS]

01:45:03 ◼   ► about [TS]

01:45:04 ◼   ► yeah when was the Apple pay that was two years ago right that yes that was the [TS]

01:45:08 ◼   ► event with the original Apple watch [TS]

01:45:10 ◼   ► I dont 16 event yeah right and that was held in there was one center that the [TS]

01:45:17 ◼   ► flint center right right i don't know an apple TV doesn't mean they've never [TS]

01:45:23 ◼   ► updated appletv year-over-year either and they could put it better [TS]

01:45:26 ◼   ► I mean the obvious upgrade their is 4k and the higher color gamma gamma as well [TS]

01:45:31 ◼   ► but in a symmetrical remote yeah it's symmetrical absolutely [TS]

01:45:36 ◼   ► jason is a new team on the remote so maybe we'll get that little yeah i'm not [TS]

01:45:40 ◼   ► expecting that though I do expect you know obviously someday we'll have [TS]

01:45:43 ◼   ► another apple TV i do expect that maybe the next time though don't make that [TS]

01:45:47 ◼   ► remote a better design [TS]

01:45:49 ◼   ► yeah I I don't expect it this year and even if they did I don't think it's [TS]

01:45:52 ◼   ► going to take [TS]

01:45:53 ◼   ► I don't think I don't think it takes a lot of time on stage because eat you [TS]

01:45:56 ◼   ► know the things they might introduce like a better you know that faster cpu [TS]

01:46:01 ◼   ► that that that that would be the itunes 4k part of that that would take that [TS]

01:46:05 ◼   ► would be the stage time and I don't know if they have itunes 4k ready yeah and I [TS]