The Talk Show

00:00:00 ◼   ► I didn't haven't done a show since the event so probably talk about the event [TS]

00:00:03 ◼   ► really start with all right what did you think I thought it was I thought it was [TS]

00:00:11 ◼   ► a really good event I thought it was a great event up until the end even then [TS]

00:00:17 ◼   ► you're talking about Syria yet even then it wasn't bad i I've seen her before i [TS]

00:00:22 ◼   ► started sound I've heard music is amazing i just have to say that the past [TS]

00:00:26 ◼   ► the performance made me feel weird [TS]

00:00:29 ◼   ► you know what I people people misunderstood my my comment because you [TS]

00:00:36 ◼   ► said during the kids cooking meat [TS]

00:00:38 ◼   ► the thing I i miss you too and I'm sitting I was sitting just just down in [TS]

00:00:48 ◼   ► front of you and I started laughing when i saw your comment and uh huh [TS]

00:00:54 ◼   ► I she is a talented artist there is no doubt about that [TS]

00:00:57 ◼   ► she's a talented artist on I understand that a lot of people really like her but [TS]

00:01:05 ◼   ► it kind of took the whole up of the of the kinos and and you know brought your [TS]

00:01:15 ◼   ► way down there wasn't it was a weird note 10 yeah because it it's even if I I [TS]

00:01:21 ◼   ► would have to think even somebody who's a big CF and have to say that they [TS]

00:01:24 ◼   ► weren't really like upbeat stopping I i I'll i left there if I if I i left going [TS]

00:01:31 ◼   ► and everything to go into the hands on and when Tim ended his keynote segment I [TS]

00:01:36 ◼   ► thought all right you know as early as our hands-on I mean they're usually is [TS]

00:01:40 ◼   ► is there is there and then you know I was excited I wanted to get my hands on [TS]

00:01:44 ◼   ► the program the products and then she came out and I was like good do to you [TS]

00:01:50 ◼   ► know wow fight a knife I'd cut my own throat right now you know this is so [TS]

00:01:54 ◼   ► depressing but you know that I didn't think it was depressing although the [TS]

00:01:59 ◼   ► video is sort of like to place in like squalor III but I don't know I don't [TS]

00:02:05 ◼   ► know I had to look away before I was afraid I was gonna go jump in front of a [TS]

00:02:08 ◼   ► posture something I felt overwhelmed [TS]

00:02:11 ◼   ► I don't know there was a biker bar that just it i don't know sometimes it seems [TS]

00:02:16 ◼   ► like I the music side of Apple is just trying to herd and and that that's kind [TS]

00:02:25 ◼   ► of what did that seem I mean if they ended it with you know what upbeat [TS]

00:02:28 ◼   ► artist and everything was great and cool then and you know the only people i [TS]

00:02:34 ◼   ► looked around the only people that stood and clapped for the performance were [TS]

00:02:41 ◼   ► from apple and although all the reporters and even the ones around me [TS]

00:02:47 ◼   ► we're sitting there with their jaws open like what was ahead [TS]

00:02:52 ◼   ► what just happened I I you know and I don't expect apple to pick music from my [TS]

00:02:58 ◼   ► itunes library every every time once in awhile would be nice oh well the Foo [TS]

00:03:04 ◼   ► Fighters was my favorite beyond that was nosing around i love the food fighters I [TS]

00:03:09 ◼   ► don't even like going to concerts i really dont my wife does [TS]

00:03:12 ◼   ► I don't I find I don't know it's too loud but if if if you reached certain [TS]

00:03:17 ◼   ► threshold though then I will go and i love it i've been to see I've seen the [TS]

00:03:20 ◼   ► Foo Fighters many many times and it not only do I love their their record studio [TS]

00:03:24 ◼   ► music foo fighters I don't have you ever seen in life they are fantastic life i [TS]

00:03:27 ◼   ► have for you i noticed I'm live at the applicant saw them at the apple of it [TS]

00:03:30 ◼   ► and they were fantastic there and you have left feeling really good i mean ii [TS]

00:03:36 ◼   ► like that event feeling good but you know for four years [TS]

00:03:39 ◼   ► apple is not new to having musical acts on I'm uh that the their their events [TS]

00:03:47 ◼   ► that's nothing new but it was always here are great products and and focus on [TS]

00:03:55 ◼   ► the products of focus was always on the products and then at the end [TS]

00:03:58 ◼   ► oh yeah here's you know some band from Ireland the ideas you too and I'm sure [TS]

00:04:04 ◼   ► it was it was a big part it was a an exciting thing to have a big band here [TS]

00:04:12 ◼   ► here's here's a foo fighters but it was never the focus it was never the focus [TS]

00:04:17 ◼   ► the products were always the focus arguably the YouTube one the u21 i [TS]

00:04:22 ◼   ► stockholm you oh boy [TS]

00:04:23 ◼   ► the u21 was arguably distracting from the products because of the whole [TS]

00:04:28 ◼   ► three-album thing and the awkward interaction between Tim cookin and bono [TS]

00:04:36 ◼   ► regarding and the 321 countdown were pulling a switch and yeah it it was you [TS]

00:04:42 ◼   ► know seemingly under-rehearsed and ill-considered and then ended up being a [TS]

00:04:47 ◼   ► distraction because the whole everybody gets the album but instead of like [TS]

00:04:52 ◼   ► clicking a button to say you know hey i want the album they just forced into [TS]

00:04:56 ◼   ► your your I you know itunes library which went over like a lead balloon [TS]

00:05:01 ◼   ► so arguably i would say that one was distracting to but here's the thing for [TS]

00:05:04 ◼   ► me it is it's not like hey Apple you have to pick an artist who I like [TS]

00:05:08 ◼   ► personally every time because it's never gonna happen because of different people [TS]

00:05:11 ◼   ► have different musical tastes but that previous ones were always just about the [TS]

00:05:15 ◼   ► music right so here's an example of somebody who are not a particular fan of [TS]

00:05:19 ◼   ► but I appreciate that he's a super talented musician john mayall here right [TS]

00:05:24 ◼   ► now IE he's you know I I you know you know you're the guitars but i mean i [TS]

00:05:28 ◼   ► think most people consider him one of the best guitars and in the game get a [TS]

00:05:32 ◼   ► super-talented good songwriter as interesting voice I'm just not a fan but [TS]

00:05:37 ◼   ► when he was there it was just john mayer and a guitar and a mic and the music [TS]

00:05:42 ◼   ► right [TS]

00:05:43 ◼   ► brilliant at it one that I really loved i forget which your was but i think it [TS]

00:05:47 ◼   ► was it was apple town hall was when Elvis Costello yes and i know it was [TS]

00:05:54 ◼   ► town hall because I have a vivid memory of it I was like holy shit am i close to [TS]

00:05:58 ◼   ► elvis costello know i'm a big Elvis Costello fan I'm you know maybe i'm [TS]

00:06:01 ◼   ► showing my age love the guy but I think even if you're not an elvis costello fan [TS]

00:06:05 ◼   ► it's not like him being up there for two or three songs was distracting because [TS]

00:06:09 ◼   ► it was literally just elvis costello a guitar and my chrome and it was really [TS]

00:06:13 ◼   ► cool [TS]

00:06:14 ◼   ► the thing about the cs show was that it was like this whole production is [TS]

00:06:18 ◼   ► production you know there's a big video screen and there's these dancers running [TS]

00:06:22 ◼   ► around doing weird stuff and and well that's it's like dub DC not this year I [TS]

00:06:28 ◼   ► don't think it was this year last year maybe where they had the weekend it was [TS]

00:06:32 ◼   ► just weird you know lasers and everything donate [TS]

00:06:36 ◼   ► it's just weird that's what I say you know it's almost like the whoever books [TS]

00:06:41 ◼   ► these acts whether it's Jimmy I vine or whatever I was just trying to hurt he I [TS]

00:06:47 ◼   ► think whoever it is you ever they pick on it just be somebody who's focused on [TS]

00:06:51 ◼   ► yes and that fits with apples apples message that we love music [TS]

00:06:54 ◼   ► whereas the CEO thing is way more than about the music it's it really is like [TS]

00:06:59 ◼   ► an interactive you know profession I didn't find I I think you I think you [TS]

00:07:03 ◼   ► objected to it more than me [TS]

00:07:05 ◼   ► I I it wasn't great objective and I don't object to her her talent I never [TS]

00:07:12 ◼   ► would expect that apple would have somebody in in my iTunes music library [TS]

00:07:19 ◼   ► you know like Ozzy or metallic or something I know that that's not gonna [TS]

00:07:23 ◼   ► happen i can hope but I know that that's never gonna happen and I get that but [TS]

00:07:29 ◼   ► you know somebody like see ya [TS]

00:07:32 ◼   ► I i think a lot of us and people that I talk to afterwards people that saw the [TS]

00:07:38 ◼   ► the thing live and on video we're just saying what the hell was that [TS]

00:07:45 ◼   ► you know I just it didn't send a good message to me what you think of the [TS]

00:07:51 ◼   ► opening with tim cook and carpool areas i thought it was super funny i really [TS]

00:07:57 ◼   ► liked that a lot [TS]

00:07:58 ◼   ► I you know it shows the side of him that you know we don't often get to see and I [TS]

00:08:05 ◼   ► I thought it was great that you know they have carpool karaoke and they put [TS]

00:08:10 ◼   ► him in there you know I could have done without pharrell I I have zero respect [TS]

00:08:17 ◼   ► for Pharrell cause he's a thief [TS]

00:08:20 ◼   ► so I could have done without that but I Tim and James were were awesome you know [TS]

00:08:28 ◼   ► serie how is Tim cooker what do you think it's tim cook you know have you [TS]

00:08:32 ◼   ► ever have you heard the backstory on fro in that video that they wanted to do a [TS]

00:08:38 ◼   ► different song [TS]

00:08:39 ◼   ► yeah I I'm gonna tell the story I don't know where you heard it but I heard it [TS]

00:08:44 ◼   ► from the stores I that I can at least related here so the idea was that what [TS]

00:08:48 ◼   ► they set up this carpool karaoke in advance [TS]

00:08:50 ◼   ► and one of the songs tempt him cook wanted to do is happy and yo vine calls [TS]

00:08:57 ◼   ► for l and I think for I was sort of on the fence and a long story short it was [TS]

00:09:05 ◼   ► like I want to help will do it and I guess they did it but then they ended up [TS]

00:09:08 ◼   ► not even using it in the video but for all was still there so they still had [TS]

00:09:11 ◼   ► fell in the backseat and then it was weirdly edited because it was like he [TS]

00:09:14 ◼   ► was there but then it's like everybody when they got you know the gimmick is [TS]

00:09:19 ◼   ► the car pulls up to the back of the bill graham center and and and I was [TS]

00:09:22 ◼   ► ostensibly United it joke jokes or like a letterman joke really [TS]

00:09:26 ◼   ► tim cook gets out and comes on stage but what else on the car you're where's yeah [TS]

00:09:30 ◼   ► and I swear to god everybody you were there you were near me [TS]

00:09:34 ◼   ► everybody was like everybody turn to each other and everybody knows it was [TS]

00:09:37 ◼   ► like where's 4l yeah it was that there was some funny things in there but I [TS]

00:09:42 ◼   ► think overall it went really well I mean you know Tim I wish he had to come up [TS]

00:09:49 ◼   ► with the glasses on you know he came out and then now I think coming out with him [TS]

00:09:53 ◼   ► in his hand was the right it was the right level of in the gag because i [TS]

00:09:57 ◼   ► think we can its you don't want pictures and awareness but no well okay that's [TS]

00:10:01 ◼   ► that's probably true [TS]

00:10:02 ◼   ► yeah let's see i wouldn't mind pictures were in those classes so I thought it [TS]

00:10:07 ◼   ► was really good like you said it really did reveal to me what seemed to be a a [TS]

00:10:11 ◼   ► genuine side of tim cook that you often don't get to see because he's so on mess [TS]

00:10:19 ◼   ► right right like he's not that he's stiff he's not but he is calculated [TS]

00:10:25 ◼   ► night and and like for example you died i actually saw it on your website today [TS]

00:10:32 ◼   ► I don't know what you are Dave link to it but it was on good morning america [TS]

00:10:36 ◼   ► right yeah I guess you know in a run-up to tomorrow's you know debut of the [TS]

00:10:40 ◼   ► iphones and watching everything and you know was that you or was a Dave who is [TS]

00:10:47 ◼   ► it and he said you know it's you know all fluff it's not really anything there [TS]

00:10:52 ◼   ► but you know what to expect on a six minute segments in the morning show but [TS]

00:10:55 ◼   ► it's like it is sort of it's like you can't recommend the video is like wow [TS]

00:10:58 ◼   ► you're really going to learn something like people who listen to the show are [TS]

00:11:01 ◼   ► going to watch it but it is interesting too [TS]

00:11:03 ◼   ► watch it i watched a couple minutes just to see how on . Tim Cook is right like [TS]

00:11:08 ◼   ► he's just but you know it [TS]

00:11:13 ◼   ► unflappable in that type of thing but he's also very very easily is ready for [TS]

00:11:17 ◼   ► any question but it's not you know that the the carpool karaoke tim was sort of [TS]

00:11:22 ◼   ► hey this is me just what I'm like you know you know what I'm just goofin [TS]

00:11:27 ◼   ► really it was actually shown who think to that which it was alright which one [TS]

00:11:31 ◼   ► which explains the you know the kind of negative comments because he's just [TS]

00:11:36 ◼   ► negative about everything so but anyway it was a good description it was just [TS]

00:11:43 ◼   ► all fluff and but it's still interesting to think of it in terms of this is not [TS]

00:11:48 ◼   ► his primary job you know I mean like he's an opportunity came up as an [TS]

00:11:51 ◼   ► operation sky [TS]

00:11:52 ◼   ► I mean clearly his primary talent is in the actual executive leadership of the [TS]

00:11:58 ◼   ► ground beneath the spokesperson stuff does not and never has come naturally to [TS]

00:12:03 ◼   ► him in the way it did this is getting so much better at it [TS]

00:12:07 ◼   ► Oh without little without in Milan of being a spokesperson a lot of Steve's [TS]

00:12:11 ◼   ► ability is is not just being able to talk but it's where the emphasis on [TS]

00:12:18 ◼   ► words are and and you know the way that you explain something and that's huge [TS]

00:12:24 ◼   ► it's huge and so and Steve Steve never would have done carpool karaoke know and [TS]

00:12:29 ◼   ► it would have been funny to see that but no now don't you see the vid the other [TS]

00:12:34 ◼   ► video that I posted today Johnny I've says aluminium ya didn't watch that up [TS]

00:12:40 ◼   ► like to go after you cut it it's the most hilarious thing I have seen book is [TS]

00:12:48 ◼   ► great i was i was actually I I saw it on the weekend last weekend it took me [TS]

00:12:55 ◼   ► until today to to post it but I was laughing I was standing outside by [TS]

00:13:02 ◼   ► myself watching this laughing yeah [TS]

00:13:07 ◼   ► well speaking of a getting better at speaking on stage jeff williams yes did [TS]

00:13:15 ◼   ► the apple watch part and I get every time he does it I think i'm going to say [TS]

00:13:21 ◼   ► the same thing which is that it is kind of uncanny how a tim cook like Jeff I [TS]

00:13:31 ◼   ► like Jeff speaking about it better than [TS]

00:13:35 ◼   ► who's the macromedia guy can lunch [TS]

00:13:40 ◼   ► software Kevin into software and and fact of Lee jeff williams is hardware I [TS]

00:13:46 ◼   ► mean obviously the design is Jony Ive's and and and his team but that jeff [TS]

00:13:50 ◼   ► williams in addition to his regular duties as chief operating officer is the [TS]

00:13:55 ◼   ► point person running the one I like I like Jeff I mean Jeff is also in charge [TS]

00:14:02 ◼   ► of you know all the health initiatives that they're doing [TS]

00:14:06 ◼   ► yes you know ya research kid and how LOL in or what's the other one with addition [TS]

00:14:12 ◼   ► to research kit there's they have a few of them now I don't know hospital kit is [TS]

00:14:17 ◼   ► something that I don't know but I I like Jeff I he is he's getting much better [TS]

00:14:23 ◼   ► too and you know then of course you have the best of them all [TS]

00:14:29 ◼   ► I think and show her well that's what was to determine all right you know but [TS]

00:14:34 ◼   ► with the i said with Renee was on my show last episode I was gonna say last [TS]

00:14:39 ◼   ► week but a closer to two weeks ago but when i was on and I was a little [TS]

00:14:42 ◼   ► skeptical that Jeff Williams would do the watch introduction and Renee said [TS]

00:14:46 ◼   ► now they're grooming him to do more speaking he's going to do it so being [TS]

00:14:50 ◼   ► right . awarded to Rene Ritchie was jeff williams who did my skepticism about it [TS]

00:14:55 ◼   ► wasn't that jeff williams is is not good on stage but that he's a little droll [TS]

00:14:59 ◼   ► you know it has been in the past and i think that in particular neck that's ok [TS]

00:15:04 ◼   ► when you're introducing a a software platform for university the hospital [TS]

00:15:11 ◼   ► researchers to conduct a large-scale medical tests [TS]

00:15:15 ◼   ► it's not okay when you're trying to unveil the second generation of the [TS]

00:15:20 ◼   ► second by revenue in the entire industry watch right on that you've got to have a [TS]

00:15:26 ◼   ► certain we gotta take your game up a little in terms of enthusiasm and he did [TS]

00:15:31 ◼   ► it [TS]

00:15:32 ◼   ► really i thought i thought that he was he had like a sort of upbeat enthusiasm [TS]

00:15:38 ◼   ► that was exactly what was called for and I was it his best on stage performing a [TS]

00:15:44 ◼   ► greater in agree wholeheartedly I think that that Jeff is doing much better tim [TS]

00:15:49 ◼   ► is certainly doing a whole lot better and again this are not professional [TS]

00:15:56 ◼   ► spokespeople these are people you know these are leading people in the industry [TS]

00:16:00 ◼   ► at these very specific tasks that are related to their job who like once or [TS]

00:16:04 ◼   ► twice a year all of a sudden have the spotlight of a million suns on them [TS]

00:16:10 ◼   ► did you see the thing like just how how many people watch these key note that a [TS]

00:16:14 ◼   ► Khmer released at which is that said that the peak of the apple event was the [TS]

00:16:18 ◼   ► highest accolades ever had for live video streaming acclimate did the live [TS]

00:16:22 ◼   ► video streaming for the Olympics [TS]

00:16:24 ◼   ► yeah that doesn't mean more people that doesn't mean more people watch the apple [TS]

00:16:28 ◼   ► event watch the Olympics because the Olympics are two week-long event but [TS]

00:16:31 ◼   ► that at their peak at the peak yep there were more people watchin simultaneously [TS]

00:16:36 ◼   ► so in terms of the actual strain on the Acme network at any given time that was [TS]

00:16:41 ◼   ► the highest ever reach so think about that like I think about how nervous I [TS]

00:16:44 ◼   ► get when I go to a conference with 500 people and get onstage and oh yeah okay [TS]

00:16:50 ◼   ► imagine if you're getting onto that you're not a professional spokesperson [TS]

00:16:54 ◼   ► or speaker and you're getting up there in front of the highest peak audience [TS]

00:16:58 ◼   ► that remains ever handled there is serious pressure keep in mind that with [TS]

00:17:03 ◼   ► this peak thing they've also streamed all of steve jobs and stuff you know [TS]

00:17:08 ◼   ► iphone announcements all everything everything this is ever so that's you [TS]

00:17:14 ◼   ► know so i think what's happened in the past and I'm again you know this is us [TS]

00:17:19 ◼   ► you know me and you who would get up there and watch the whole thing we tried [TS]

00:17:24 ◼   ► I'm not gonna again this is [TS]

00:17:26 ◼   ► were real but we get this is what we get to do we had to be armchair critics and [TS]

00:17:29 ◼   ► criticize i think in the past [TS]

00:17:31 ◼   ► somebody like jeff williams and i think we saw the same thing with tim cook in [TS]

00:17:34 ◼   ► the early years like when when steve jobs are still around and Tim would come [TS]

00:17:38 ◼   ► out and do like the hey how's the mac doing segment that it again he was never [TS]

00:17:46 ◼   ► bad and he was always rehearse these guys who do their homework right yeah [TS]

00:17:50 ◼   ► but i think that the pressure of the moment led them to be a little reserved [TS]

00:17:55 ◼   ► and focused on not making a mistake and I think that what you see is as they do [TS]

00:18:00 ◼   ► it over and over again and they get confident is that they can lighten up a [TS]

00:18:04 ◼   ► little bit there's a certain looseness in the body language and in the [TS]

00:18:08 ◼   ► inflection as the words come out that you'd you know certainly see it with tim [TS]

00:18:12 ◼   ► cook now and I'm so i thought this time that Williams leveled up you know like [TS]

00:18:18 ◼   ► he leveled up a grade level in terms of his onstage presence and really did a [TS]

00:18:23 ◼   ► good job well and let's be honest the stuff that and that Williams has [TS]

00:18:28 ◼   ► announced to date- this last keynote haven't been the most exciting products [TS]

00:18:34 ◼   ► hugely important products but not the most exciting [TS]

00:18:38 ◼   ► yeah so you know talking about research kit and what hospitals can do and and [TS]

00:18:42 ◼   ► diseases and all that wildly important stuff that Apple is doing but it's not [TS]

00:18:48 ◼   ► like a new watch our new frontman you know it's hard to to show the exuberance [TS]

00:18:53 ◼   ► for that kind of stuff but yes I i agree with you i mean he he's still ran over [TS]

00:19:00 ◼   ► everything he had you know took us through and I am I was impressed him so [TS]

00:19:07 ◼   ► in the previous ones kevin lynch was the guy who did a lot of it and it was a [TS]

00:19:11 ◼   ► little bit more of an emphasis on a software and again I think it's you know [TS]

00:19:17 ◼   ► I wasn't Kevin shot at WTC I think he was and it's same way that Craig [TS]

00:19:22 ◼   ► federighi was up on WC to talk about iOS [TS]

00:19:26 ◼   ► yes you know and there is i've written about this you know in [TS]

00:19:31 ◼   ► in response of people talking about the diversity of the people who are on [TS]

00:19:34 ◼   ► states that you know it matters but that the way it works isn't that Apple just [TS]

00:19:39 ◼   ► picks people to do who's going to do this well let's find someone to talk [TS]

00:19:43 ◼   ► about this [TS]

00:19:43 ◼   ► whoever is up there talking about whatever it is they're talking about has [TS]

00:19:47 ◼   ► a direct relationship with the actual service or product right it's not like [TS]

00:19:53 ◼   ► there's a pool of spokes people who Apple picks out of the company and this [TS]

00:19:57 ◼   ► one does that this one does that like Williams is doing the watch because he's [TS]

00:20:01 ◼   ► directly in charge of the watch and I can't you know it you know there's [TS]

00:20:07 ◼   ► crossover and there certainly are multiple people who could do certain [TS]

00:20:11 ◼   ► things you know like it's not like they couldn't have brought federally yup [TS]

00:20:15 ◼   ► again to talk about iOS 10 and they could have like it did the first time [TS]

00:20:20 ◼   ► they did watch hardware have kevin lynch talk about the software because Kevin [TS]

00:20:24 ◼   ► Lynch is in charge of the software but i think you know it's it's been a very [TS]

00:20:29 ◼   ► predictable Apple year in terms of who's on stage for what with at WWDC you know [TS]

00:20:37 ◼   ► you don't see you know the second year in a row where she learned wasn't [TS]

00:20:39 ◼   ► onstage at WWDC because it was so software focus less and less federighi [TS]

00:20:44 ◼   ► do it and federally is a really good speaker [TS]

00:20:46 ◼   ► he is a really good speaker but he has that that fun side of him you know I [TS]

00:20:52 ◼   ► mean you know you were talking before about about Williams and and Tim when [TS]

00:20:57 ◼   ► when they first started they were not stiff but very conservative reserved [TS]

00:21:02 ◼   ► right reserved yet and and federal key is is just the opposite of that you know [TS]

00:21:08 ◼   ► he goes out and it's like his hands are going and he's walking around and he's [TS]

00:21:12 ◼   ► joking and you know you had an ad lib this year right where there was that he [TS]

00:21:15 ◼   ► was going over the new photo stuff and one of photos was like was it was like a [TS]

00:21:20 ◼   ► weird group it was like a weird group of kids and something and he just made it [TS]

00:21:25 ◼   ► was like it's just a very odd photo and because you know that's a really odd [TS]

00:21:28 ◼   ► photo and everybody laughs you know that is a total ad lib I I like it I like [TS]

00:21:35 ◼   ► Christ talks because he he does get to the point but he brings some [TS]

00:21:40 ◼   ► lightheartedness to it too [TS]

00:21:42 ◼   ► and he's become a superstar I mean go to WC and people are oh yeah pictures of [TS]

00:21:49 ◼   ► them and you know it's crazy [TS]

00:21:51 ◼   ► Maura they do that more with him than with you [TS]

00:21:54 ◼   ► Oh without question I've been with you with WC you know people are pushing me [TS]

00:21:59 ◼   ► out of the way to take pictures with you that's like the only place where I [TS]

00:22:02 ◼   ► really get that but I and I get on my side I stay in fact that . i do enjoy it [TS]

00:22:07 ◼   ► but it's there is a subset of it's a it's a significant subset at WC of [TS]

00:22:12 ◼   ► people who are like daring fireball fans or you know you see an East you do see a [TS]

00:22:16 ◼   ► lot of daring fireball t-shirt which is always a thrill for me but it's clearly [TS]

00:22:20 ◼   ► a subject whereas I think every single person is there knows who craig [TS]

00:22:23 ◼   ► federighi is because they all watched the keynote right i mean that's why [TS]

00:22:26 ◼   ► they're nobody gets to WWDC by accident and you can be noted here right exactly [TS]

00:22:31 ◼   ► he's also a very distinctive looking person it's not like there's a lot of [TS]

00:22:36 ◼   ► guys who look like Craig federighi anyway Apple watch I thought that this [TS]

00:22:41 ◼   ► was a test you know i'm not surprised I'm not surprised given the price given [TS]

00:22:46 ◼   ► how many i see around on people's wrists [TS]

00:22:49 ◼   ► I mean certainly when you're in san francisco God you see Apple watches [TS]

00:22:53 ◼   ► everywhere everywhere but even here in Philadelphia which is not a particular [TS]

00:22:57 ◼   ► you know particularly tech-oriented or cutting edge town i see an awful ever [TS]

00:23:02 ◼   ► since last Christmas I've really started seeing an awful lot of them but I [TS]

00:23:06 ◼   ► thought it was really an eye-opening thing was tim cook before before you [TS]

00:23:09 ◼   ► introduce Jeff Williams put up a thing i said here where the top ten watch [TS]

00:23:13 ◼   ► companies by revenue [TS]

00:23:14 ◼   ► yes 2014 and here's the list in 2015 and Apple was second on the list only to [TS]

00:23:21 ◼   ► Rolex and they were any of course added we were only there only on sale for [TS]

00:23:27 ◼   ► eight months of the year yeah and the other thing that was really interesting [TS]

00:23:30 ◼   ► about the list that i don't have had Andy I should see if i can get a link to [TS]

00:23:34 ◼   ► it but it was really really interesting to me how that list from one to ten [TS]

00:23:39 ◼   ► jumped back and forth between premium like again rolex was number one and mass [TS]

00:23:48 ◼   ► market I think number two previously was fossil and they got they got Apple move [TS]

00:23:54 ◼   ► them down to three so right there at one [TS]

00:23:56 ◼   ► into was sort of the yin-yang of the watch market right where we're rolex is [TS]

00:24:01 ◼   ► you know you're walking you know just to walk out of the store with a Rolex [TS]

00:24:05 ◼   ► you're talking four five six thousand dollars for like stainless steel not [TS]

00:24:10 ◼   ► gold as your band model and then fossil you know I I think you could you know [TS]

00:24:16 ◼   ► get a nice fossil watch for for 70 or 80 dollars right so you're you know and the [TS]

00:24:20 ◼   ► whole list was sort of like that where you know there's omegas that are you [TS]

00:24:24 ◼   ► know six seventy thousand dollars i forget there were some companies that [TS]

00:24:28 ◼   ► sell twenty thirty thousand dollar watches and others that are you know [TS]

00:24:32 ◼   ► likes citizen and psycho who are mass-market 75 to two-hundred-dollar [TS]

00:24:39 ◼   ► watches so I thought that was really interesting and it's interesting to me [TS]

00:24:43 ◼   ► that Apple sort of the Apple watch sort of straddles those you know those two [TS]

00:24:48 ◼   ► worlds [TS]

00:24:48 ◼   ► hey know you like watches beyond a proj do you have expensive watches I'd have [TS]

00:24:57 ◼   ► one [TS]

00:24:58 ◼   ► ok and how how do you use that like he just like you normally would him why [TS]

00:25:04 ◼   ► would you rather the analog then an Apple watch [TS]

00:25:08 ◼   ► I because i still like it and I still think the most important the most [TS]

00:25:13 ◼   ► important reason that I that I where is just to tell the time the end when i [TS]

00:25:20 ◼   ► travel if i take a vacation it's been on sometimes they take the Apple III I [TS]

00:25:25 ◼   ► treat the apple watch as one of several watches that I don't but primarily just [TS]

00:25:30 ◼   ► where to I don't know that I don't know how it's going you know and I I don't [TS]

00:25:38 ◼   ► love Apple watch that much [TS]

00:25:41 ◼   ► there was a there was a period when i first started wearing it where because [TS]

00:25:46 ◼   ► it was new and i was testing it and I wanted to get to know where i work [TS]

00:25:49 ◼   ► everyday and i will say that the fitness tracking stuff does it reinforces [TS]

00:25:54 ◼   ► wearing it every day because you want to keep streaks going right i mean you know [TS]

00:25:57 ◼   ► this i mean you've written about this as extensively as anybody that it's [TS]

00:26:01 ◼   ► literally changed your your lifestyle and your physical health [TS]

00:26:04 ◼   ► it has on [TS]

00:26:05 ◼   ► and in the street definitely matters i think the more you get into that you [TS]

00:26:08 ◼   ► might want to wear it all the time but then once you stop wearing it all the [TS]

00:26:11 ◼   ► time in the streaks aren't there it's it's not as the complete the the it you [TS]

00:26:18 ◼   ► know i don't feel compelled to wear it everyday typically here i'll just say [TS]

00:26:21 ◼   ► we're in rough you know rough description I often wear my Apple watch [TS]

00:26:25 ◼   ► on weekdays while i work and it's useful like when i'm up but I can you know if [TS]

00:26:30 ◼   ► I'm just getting up to go get more fizzy water or go downstairs and pour another [TS]

00:26:34 ◼   ► cup of coffee and notification comes in i don't have to have my phone with me i [TS]

00:26:39 ◼   ► can just look at my wrist and see what it is [TS]

00:26:41 ◼   ► ah when I do go running it's during the day [TS]

00:26:45 ◼   ► obviously i guess some people run at night but I think in the city it's a [TS]

00:26:48 ◼   ► little dangerous but i know i try to run a couple times a week so I have my watch [TS]

00:26:53 ◼   ► I always wear the watch for that so i get the fitness tracking but then at [TS]

00:26:57 ◼   ► night and as on weekends i usually wear just a my regular watch because i don't [TS]

00:27:01 ◼   ► care about notifications [TS]

00:27:04 ◼   ► really yeah I I kind of like the notifications because it means that i [TS]

00:27:11 ◼   ► can deal with stuff if I need to and leave it if I don't you know on the [TS]

00:27:15 ◼   ► watch it's very easy to get a notification if I get something from you [TS]

00:27:21 ◼   ► no Sean and it says hey whenever you get a minute give me a call as opposed to if [TS]

00:27:27 ◼   ► I get something from you and it says I need to talk to you right away [TS]

00:27:32 ◼   ► ok well i can i can look at my watch and see Shawn's and say okay I don't need to [TS]

00:27:36 ◼   ► do anything I can continue doing what I'm doing as opposed to picking up the [TS]

00:27:40 ◼   ► phone and seeing Sean's message and you know say now okay i'll call later and [TS]

00:27:45 ◼   ► then all there's three emails and although there's something else that's [TS]

00:27:49 ◼   ► going on as well check twitter why I'm here and it's a 20-minute endeavor every [TS]

00:27:52 ◼   ► time you pick up the phone you know well how did this morning you weren't a watch [TS]

00:27:58 ◼   ► person before though right [TS]

00:27:59 ◼   ► no and I I've said all along one of the things I i set my watch review this week [TS]

00:28:03 ◼   ► that I got a lot of things wrong in the my first watch review but I think [TS]

00:28:08 ◼   ► conversely Apple got a lot of things wrong in their first version of how the [TS]

00:28:11 ◼   ► watch works and what they do [TS]

00:28:13 ◼   ► but one of the things i stand behind and i think i got right right from the start [TS]

00:28:20 ◼   ► is that a big chunk of Apple watches appeal is aimed towards people who [TS]

00:28:25 ◼   ► haven't been wearing a watch for years or maybe never watch and the wrist was [TS]

00:28:30 ◼   ► wide open right like it but you're only going to wear like that part of the [TS]

00:28:36 ◼   ► basic fundamental sound super obvious but you have to think about it really [TS]

00:28:41 ◼   ► you know it it's true just because it's obvious doesn't mean it's not true is [TS]

00:28:45 ◼   ► that for anybody to buy an Apple watch they need to have a wrist where they're [TS]

00:28:50 ◼   ► going to put it and if you've got like already wear a watch that you love and [TS]

00:28:55 ◼   ► you have no interest in stopping to where you're not going to buy an Apple [TS]

00:28:58 ◼   ► watch right it's you know did that's this is just a fact i think a big part [TS]

00:29:04 ◼   ► of the success of Apple watch is there were an awful lot of risks out there [TS]

00:29:08 ◼   ► that had nothing on him at all [TS]

00:29:10 ◼   ► or maybe they had something like a Fitbit or something like that yeah [TS]

00:29:14 ◼   ► instead of a traditional watch and the property value proposition of Apple [TS]

00:29:18 ◼   ► watch compared to a fitness band was like yeah I'll just take this off put in [TS]

00:29:22 ◼   ► a drawer and get something that's better [TS]

00:29:25 ◼   ► no you're you're right you're right about that and I help other people I [TS]

00:29:29 ◼   ► know who are watch guys and I say that it deliberately because in my experience [TS]

00:29:35 ◼   ► people who are a little bit more interested in watch do tend to be men [TS]

00:29:39 ◼   ► and it's not to say that there are women who aren't watch collectors but it's you [TS]

00:29:43 ◼   ► know being quote unquote into watches is overwhelmingly a male thing and I think [TS]

00:29:48 ◼   ► the reason why is because women have all sorts of options for jewelry [TS]

00:29:55 ◼   ► yes and and for most men and their personal styles the the really only [TS]

00:30:00 ◼   ► chance they brutally only place for jewelry and most men's and certainly the [TS]

00:30:04 ◼   ► way I dress and you know that my personal sense of style [TS]

00:30:08 ◼   ► the only place where I'm going to put jewelry's is on my my wrist which is you [TS]

00:30:13 ◼   ► know and i'm not saying anything that a lot of people don't realize but that's [TS]

00:30:16 ◼   ► why and I think for watch guys the Apple watches is less appealing that [TS]

00:30:20 ◼   ► from people who aren't into watches before now the only time thing that [TS]

00:30:25 ◼   ► would make me not wear an Apple watch at this point is if my father gave me his [TS]

00:30:32 ◼   ► watch [TS]

00:30:32 ◼   ► yeah it because a he got that watch from his father [TS]

00:30:37 ◼   ► so if i had that I don't know if I would wear it or what I would do with that I [TS]

00:30:42 ◼   ► haven't really thought about that but that's about the only situation i can [TS]

00:30:46 ◼   ► think where I would wear something else i know a couple people who are really [TS]

00:30:51 ◼   ► into our racket you know computers there you know however it is they make their [TS]

00:30:55 ◼   ► paycheck [TS]

00:30:57 ◼   ► they're writing about computers are the writing code or you know they're somehow [TS]

00:31:00 ◼   ► involved in computers who are into watches and it's always mechanical [TS]

00:31:05 ◼   ► watches are almost always mechanical watches meaning watches that you don't [TS]

00:31:08 ◼   ► that don't take a battery that are F completely mechanical devices and I [TS]

00:31:14 ◼   ► think there's something to it where if you're doing something computer and [TS]

00:31:18 ◼   ► electronic all day [TS]

00:31:20 ◼   ► there is something appealing about a completely non electronic device but [TS]

00:31:30 ◼   ► that still works algorithmically like that's the thing is like when you get [TS]

00:31:35 ◼   ► into watches you start learning about the movements and it's you know and how [TS]

00:31:39 ◼   ► the actual watch goes and you know you you know that it's like well if this [TS]

00:31:42 ◼   ► spring has a certain tension it will push this and this gear will turn it a [TS]

00:31:47 ◼   ► certain rate and that gear will turn at this rate and this thing oscillates and [TS]

00:31:50 ◼   ► you end up with you know a secondhand that moves it eight times the second [TS]

00:31:55 ◼   ► between here and there which creates the illusion that it's just smoothly [TS]

00:31:58 ◼   ► sweeping around the hand you know if this then that it's it's algorithmic and [TS]

00:32:03 ◼   ► I feel like there's an awful lot of people who are like programmers or have [TS]

00:32:06 ◼   ► a programming type mindset who if they were alive [TS]

00:32:08 ◼   ► a hundred years ago they be watchmakers I've had this [TS]

00:32:13 ◼   ► versation with David aenean of super duper via and dave is a huge watch guys [TS]

00:32:17 ◼   ► is really useful when i first started getting into watches he taught me i [TS]

00:32:21 ◼   ► would say probably 75 percent of what i know and has some really has really good [TS]

00:32:26 ◼   ► has taste that aligns with mind a lot of ways and he you know he said the same [TS]

00:32:32 ◼   ► thing you know he's probably just ripped off that hole so he just ripped that [TS]

00:32:39 ◼   ► whole thing off from him from like a conversation i had with him it like the [TS]

00:32:42 ◼   ► c-4 conference like 10 years ago when i first started getting into watches like [TS]

00:32:45 ◼   ► that the correlation between the logic of programming computers and the exact [TS]

00:32:50 ◼   ► same type of thinking but in a completely mechanical non-electronic [TS]

00:32:54 ◼   ► sense of mechanical watches the morning he was going to see you know for taken [TS]

00:32:58 ◼   ► as well as I go by super duper and there you can call it even [TS]

00:33:02 ◼   ► go it's a great disk cloning utility format if you've never used that you [TS]

00:33:05 ◼   ► really ought to look at i've been using it since forever [TS]

00:33:08 ◼   ► me too so hi Dave yeah anyway the event uh I don't know [TS]

00:33:15 ◼   ► so we have to say we left off of Williams right what was an ex the watch [TS]

00:33:20 ◼   ► was there i thought was strong was a chiller yeah probably right i mean [TS]

00:33:26 ◼   ► that's really all there was now that i think i left my own here's my notebook [TS]

00:33:31 ◼   ► so Apple watch came out 1025 about what series to the nike stuff and then 1054 [TS]

00:33:41 ◼   ► his iphone so watch got 30 minutes and then chiller was on for 55 minutes [TS]

00:33:46 ◼   ► talking about the iphone i thought sure was great and you already said that but [TS]

00:33:51 ◼   ► it was you know like almost the canonical phil schiller introduces a new [TS]

00:33:56 ◼   ► iphone introduction shoulder is it's it's tough to explain the shower but you [TS]

00:34:09 ◼   ► tend to believe sure when he's when he's talking you know unlike some of these [TS]

00:34:12 ◼   ► like you were talking about before with spokespeople yeah sure it's not a [TS]

00:34:17 ◼   ► spokesperson he believes what he's saying he gets up he he tells you one [TS]

00:34:22 ◼   ► thing [TS]

00:34:22 ◼   ► I actually thought this was very interesting and I i think that it [TS]

00:34:27 ◼   ► happened more this time then with any other Apple Keynote they not only told [TS]

00:34:36 ◼   ► you what the new features were they told you why they were important [TS]

00:34:41 ◼   ► yeah I think that's trip you know so I like when sure was talking about the [TS]

00:34:47 ◼   ► camera any he would say you know it's a six-layer camera and it does a billion [TS]

00:34:54 ◼   ► actions in 25 milliseconds that you know all the stuff that's fine that that's a [TS]

00:35:01 ◼   ► great thing to say it's it's perfect for a keynote that you say all that stuff [TS]

00:35:05 ◼   ► but then he stopped and said and here's what happens during that process here [TS]

00:35:11 ◼   ► are the things that we do in here's what happens to your picture anyone through [TS]

00:35:15 ◼   ► showing the picture during the six layers and all the things that's going [TS]

00:35:21 ◼   ► on inside there and as it you know a very poor photographer myself I look at [TS]

00:35:28 ◼   ► that and say oh ok so that means that it's going to be i'm going to be able to [TS]

00:35:33 ◼   ► take better pictures and I kind of understand why that I think that was [TS]

00:35:38 ◼   ► important and here's an interesting fact I just just pick this out and I correct [TS]

00:35:44 ◼   ► me if I'm wrong but this is and we can talk about this [TS]

00:35:47 ◼   ► actually I do want to talk about it this was the tenth generation iphone yeah i'm [TS]

00:35:52 ◼   ► not counting what iphones i'm not counting that are sort of half [TS]

00:35:56 ◼   ► generations are the verizon iphone 4 which introduced cdma and in this is why [TS]

00:36:02 ◼   ► did the bigger reason I think it deserves the half generation you know [TS]

00:36:06 ◼   ► designation is it had the the different antenna layout that ended up being used [TS]

00:36:12 ◼   ► by the 4s a year later for all of the iphone 4 s's but the verizon iphone for [TS]

00:36:18 ◼   ► added that the 4s style and tena lines that didn't have the antennagate [TS]

00:36:23 ◼   ► attenuation issue of the iphone 4 i'm not counting the iphone 5c which was [TS]

00:36:29 ◼   ► plastic but which had the exact same internal specifications as the iphone 5 [TS]

00:36:34 ◼   ► I've the year before it was literally just the outer casing that was different [TS]

00:36:38 ◼   ► and the display and everything inside was the same as iphone 5 and I'm not [TS]

00:36:42 ◼   ► counting the iphone SE e which is of all of those odd ball off generation things [TS]

00:36:48 ◼   ► is the one that perhaps most you know qualifies as a half generation because [TS]

00:36:52 ◼   ► it's you know really really interesting technology wise but i'm just talking [TS]

00:36:56 ◼   ► about flagship top-of-the-line iphones the iphone 7 and 7 plus are the tenth [TS]

00:37:00 ◼   ► iphones of those 10 only three were introduced by Steve Jobs the original [TS]

00:37:06 ◼   ► the 3g the 3gs was during jobs is first medical leave and schiller did it at WWE [TS]

00:37:13 ◼   ► still when they were doing at WWDC jobs back for the iphone for the first retina [TS]

00:37:19 ◼   ► one in 2010 [TS]

00:37:20 ◼   ► but then the 2011 was the 4s which was introduced at that sort of somber [TS]

00:37:26 ◼   ► maudlin town hall [TS]

00:37:29 ◼   ► I mean I don't have stunning if you think about how many people were at [TS]

00:37:31 ◼   ► their the event last week how many I mean everything that place was packed [TS]

00:37:37 ◼   ► you know I think that they actually did an iphone introduction and in the [TS]

00:37:40 ◼   ► hundred-person town always amazing but that was the one that was introduced [TS]

00:37:43 ◼   ► just a few days before Jobs died and and I did everything was the day before the [TS]

00:37:48 ◼   ► day before [TS]

00:37:49 ◼   ► yeah i mean i think and you knew the day now I mean obviously you know Tim and [TS]

00:37:52 ◼   ► and those guys was close enough that they knew you know they did so out of 10 [TS]

00:37:58 ◼   ► phones shoulders done seven of them which i think it in my mind it's like [TS]

00:38:02 ◼   ► that doesn't sound right to me it seems like I've seem to remember Steve Jobs [TS]

00:38:06 ◼   ► introducing lot of iphones but it's actually not true that that's an [TS]

00:38:11 ◼   ► interesting piece of research I didn't know that I think and you know he's [TS]

00:38:19 ◼   ► always been good at it but i think this one was as good as ever [TS]

00:38:23 ◼   ► yeah i I just I enjoy when phil goes up to talk pki maybe it's it you know he's [TS]

00:38:30 ◼   ► just no nonsense he gets up there and he's going to tell you and then every [TS]

00:38:34 ◼   ► once in awhile i loved i love this line when when he was up talking about the [TS]

00:38:39 ◼   ► phony so we're introducing another new color we call it [TS]

00:38:46 ◼   ► black [TS]

00:38:51 ◼   ► I mean I just wanted to stand up and do the slow clap you know like brilliant [TS]

00:38:55 ◼   ► that was brilliant Phil you know he had the had the pauses it's black it's a [TS]

00:39:00 ◼   ► black iphone we call it you know is it gonna be matte black is going to be this [TS]

00:39:04 ◼   ► fancy color space gray is it going to be spaced black now we call it black [TS]

00:39:09 ◼   ► Brillion there's the whole uh why did we remove the end 10 eject thing and i'm [TS]

00:39:15 ◼   ► going to give you three reasons but first courage [TS]

00:39:18 ◼   ► I that was still I still see people even in like they're the iphone reviews this [TS]

00:39:23 ◼   ► week bringing that up and ah I wrote a piece I i I'm on board with it [TS]

00:39:29 ◼   ► I don't want him to he says and I think that the pushback is always it's on like [TS]

00:39:37 ◼   ► a sort of moral spectrum that this you know Apple you know is doing this for [TS]

00:39:43 ◼   ► profit they're going to make they're doing it just to make money from their [TS]

00:39:47 ◼   ► bought their pods and that's so stupid [TS]

00:39:49 ◼   ► alright but even if it is even if it was just concede the point that it's a money [TS]

00:39:53 ◼   ► grab [TS]

00:39:53 ◼   ► alright let's just say for the sake of argument that it is a money grab it [TS]

00:39:56 ◼   ► doesn't defeat the point that it takes courage to do something unpopular that's [TS]

00:40:00 ◼   ► the by i think i wrote an article first I thought it was pretty clear [TS]

00:40:03 ◼   ► specifically that doing something that you believe to be right but that you [TS]

00:40:08 ◼   ► know is going to be unpopular when there is right at hand a totally non [TS]

00:40:14 ◼   ► controversial option in front of you like if the new iphone 7 still had the [TS]

00:40:18 ◼   ► headphone jack [TS]

00:40:19 ◼   ► there would be no outcry there's nobody you know who is going to be outraged [TS]

00:40:23 ◼   ► that her still a standard headphone jack right it's not controversial choice a vs [TS]

00:40:28 ◼   ► controversial choice B its controversial choice a vs [TS]

00:40:34 ◼   ► and you know that's the way it's always been choice B which is not controversial [TS]

00:40:38 ◼   ► and that's why most companies don't make decisions like this before Apple does [TS]

00:40:42 ◼   ► that's why Apple was the first to get rid of the cd-rom or DVD drive in [TS]

00:40:46 ◼   ► laptops [TS]

00:40:48 ◼   ► yeah and the floppy disk and with no well at you know everybody says floppy [TS]

00:40:52 ◼   ► disk and it's a good example is a great example but it's so far in the past like [TS]

00:40:56 ◼   ► the DVD one is fairly recent and the outcry was loud it was i well how the [TS]

00:41:02 ◼   ► hell am I going to enter our how am I going to download or install the OS [TS]

00:41:06 ◼   ► yeah you know how I'm gonna install adobe a studio you know it comes on a [TS]

00:41:13 ◼   ► DVD it's like well guess what it always going to get their act together and give [TS]

00:41:16 ◼   ► it to a different way and they did and they do it nobody you know it seems [TS]

00:41:21 ◼   ► ridiculous now that it can you imagine if I mean how many years it's been since [TS]

00:41:25 ◼   ► you had a laptop with a spinning DVD drive remember how when you're typing [TS]

00:41:28 ◼   ► you could get feel it spinning yeah yeah okay and you could hear it right [TS]

00:41:33 ◼   ► I i haven't I I can't imagine having one now I don't need one [TS]

00:41:37 ◼   ► and you know what I don't need a headphone jack either and i had so many [TS]

00:41:42 ◼   ► people come to me and say you know on Twitter or email and say well maybe you [TS]

00:41:49 ◼   ► just don't have a good a good set of headphones [TS]

00:41:52 ◼   ► well I have a set at analog set you know with it the headphone cord 8-inch thing [TS]

00:42:02 ◼   ► a set of future sonics in-ear monitors $300 they're the best monitors on the [TS]

00:42:09 ◼   ► market bar none [TS]

00:42:11 ◼   ► I don't care if you talk about ultimate ears or any of that other stuff [TS]

00:42:16 ◼   ► these are the best the guy that invented it in ear monitors started future sonics [TS]

00:42:23 ◼   ► so he knows his is audio and you probably use those with your iphone yeah [TS]

00:42:29 ◼   ► and i use them i use them to mix music i use them so use them to listen I use [TS]

00:42:35 ◼   ► them to mix i use them for for everything because they are the absolute [TS]

00:42:39 ◼   ► best in your monitors that you can get as a matter of fact ear monitors is a [TS]

00:42:45 ◼   ► registered trademark of his I want to pee [TS]

00:42:48 ◼   ► we'll use it but it's his trademark so this guy knows his audio and I put on [TS]

00:42:54 ◼   ► when i put in the future sonics i can actually hear things and songs that i [TS]

00:43:00 ◼   ► cannot hear on other headphones so it's really your coming out in other words [TS]

00:43:07 ◼   ► you're coming at this from the perspective of somebody who knows it [TS]

00:43:09 ◼   ► knows his shit and cares about good headphones i care about good headphones [TS]

00:43:13 ◼   ► and if I didn't I wouldn't be using future sonics but i do so when people [TS]

00:43:19 ◼   ► come to me and say you don't maybe you don't have a good pair of headphones if [TS]

00:43:23 ◼   ► you did then you would know that this isn't good [TS]

00:43:26 ◼   ► why send them a picture of the headphones that i do have from future [TS]

00:43:29 ◼   ► sonics and they just write back and say oh so when I what are you doing with [TS]

00:43:32 ◼   ► that they using the adapter [TS]

00:43:34 ◼   ► yeah i can use the adapter it works fine i don't know what the major problem is [TS]

00:43:40 ◼   ► with these people and I wrote him in my piece [TS]

00:43:44 ◼   ► ok here's your choice you can have a hundred-year-old headphone adapter or [TS]

00:43:48 ◼   ► you can have an image stabilization a bigger battery and there was another [TS]

00:43:53 ◼   ► thing which would you rather have I say ditch the headphone jack [TS]

00:43:58 ◼   ► because most people he got to remember that Apple's going for for the the [TS]

00:44:04 ◼   ► biggest common denominator here and for most people when they say oh they're [TS]

00:44:08 ◼   ► taking out the headphone jack oh my god i'm not going to be able to listen to [TS]

00:44:11 ◼   ► music oh no apples going to include a set of headphones [TS]

00:44:14 ◼   ► oh okay well fine and apples going to include an adapter that will let you use [TS]

00:44:19 ◼   ► your old headphones [TS]

00:44:21 ◼   ► oh ok that's fine if people don't care i wrote earlier when i read it's my one of [TS]

00:44:29 ◼   ► my favorite headlines of the year jack off [TS]

00:44:32 ◼   ► I like my here's what I think Apple should both should and will do with you [TS]

00:44:40 ◼   ► know what I'm going to put what I'm going to put the box that was my [TS]

00:44:43 ◼   ► question [TS]

00:44:44 ◼   ► heading into this like let's just accept that the headphone jack is gone the [TS]

00:44:48 ◼   ► rumors were so rampant from the supply chain [TS]

00:44:51 ◼   ► what are you going to put in a box and I was hoping they would put wireless [TS]

00:44:56 ◼   ► headphones in the box right but and I didn't think that they would put [TS]

00:45:01 ◼   ► the adapter but it was complicated because I said but I I i think it makes [TS]

00:45:09 ◼   ► sense that if they're going to put wired lightning headphones in the box which is [TS]

00:45:14 ◼   ► what they're actually doing then it makes sense to put the adapter in too [TS]

00:45:17 ◼   ► because they're saying by default [TS]

00:45:21 ◼   ► what you get are wired headphones and you can use ours which plugin lighting [TS]

00:45:25 ◼   ► or you can use whatever one you want will plug into this a little adapter and [TS]

00:45:30 ◼   ► we'll sell the adapters for the lowest price we can possibly get away with [TS]

00:45:33 ◼   ► selling it for nine bucks so you can buy a bunch of them in case you lose them or [TS]

00:45:36 ◼   ► in case you want to attach them to a couple of pairs i think that makes total [TS]

00:45:39 ◼   ► sense [TS]

00:45:40 ◼   ► my argument that they wouldn't include the adapter was i think i have to go [TS]

00:45:44 ◼   ► back and read the article is mostly if they include wireless earbuds in the box [TS]

00:45:48 ◼   ► then they shouldn't include the adapter because the adapter would be saying you [TS]

00:45:51 ◼   ► should be using wireless wired headphones and I it's very clear very [TS]

00:45:57 ◼   ► clear for me that the reason that I that they're not including wireless [TS]

00:46:00 ◼   ► headphones is that the air pods are too expensive to make their there's you know [TS]

00:46:04 ◼   ► they need to to be in the box they need to be like you know nine ten dollars [TS]

00:46:08 ◼   ► cost of goods [TS]

00:46:10 ◼   ► yeah and the airport's away waved to you know we can't let us hold that will go [TS]

00:46:14 ◼   ► back to their pods later in the show with let's try to stick to the event but [TS]

00:46:18 ◼   ► we'll come to it but bottom line is they had to do it this way with the airport [TS]

00:46:22 ◼   ► because there's no way they could sell at that price I I agree and I said early [TS]

00:46:26 ◼   ► on that if apple takes out the the headphone jack [TS]

00:46:31 ◼   ► they will include an adapter i was pretty sure that they would ya [TS]

00:46:34 ◼   ► because they wouldn't want everybody to be scared they're already gonna be [TS]

00:46:38 ◼   ► screaming enough even though they don't know what they're screaming about that [TS]

00:46:43 ◼   ► if they include an adapter that will just stop it what misled me was that you [TS]

00:46:49 ◼   ► can get like $30 some some sets of bluetooth headsets our only like 30 [TS]

00:46:55 ◼   ► bucks you know like a you know just regular old bluetooth and that mislead [TS]

00:46:59 ◼   ► me and thought maybe Apple could make their own that are like 30 bucks but [TS]

00:47:02 ◼   ► knowing how air pods work now and that the they're both little computers that [TS]

00:47:07 ◼   ► literally I mean they're not really just headphones that w once it is like a [TS]

00:47:11 ◼   ► computer chip there there little computers that are in your ear and [TS]

00:47:15 ◼   ► that is how they do the you know both ears are in sync without a wire between [TS]

00:47:20 ◼   ► them which is a really really hard problem to solve [TS]

00:47:22 ◼   ► that's why most bluetooth headphones have some kind of you know electrical [TS]

00:47:25 ◼   ► cable between the left and right so that they can keep it in sync [TS]

00:47:28 ◼   ► you know usually like one of them is the little bluetooth receiver and there's a [TS]

00:47:33 ◼   ► wire going under your chin or behind your neck to the other one and the other [TS]

00:47:36 ◼   ► one is this literally just it's as dumb of a headphone is as any headphones you [TS]

00:47:40 ◼   ► know it's but their little computers then there's no way you know they are [TS]

00:47:45 ◼   ► not little $30 thanks . we'll come back to that I thought sure did a great job [TS]

00:47:51 ◼   ► I thought the courage thing I guess it could have been phrase better because it [TS]

00:47:55 ◼   ► proved so controversial but I you know I think he was absolutely right though in [TS]

00:48:00 ◼   ► from the reasons auo line it did work a lot of courage to do what they did at [TS]

00:48:05 ◼   ► whether you agree or disagree with him I I really here's the main thing i think [TS]

00:48:09 ◼   ► this is all the way back to the first thing you said about Phil on stage is [TS]

00:48:13 ◼   ► that he's honest he's that's it [TS]

00:48:15 ◼   ► whether you think it's right or wrong that with phil schiller believes he's [TS]

00:48:18 ◼   ► not he's not telling you something that's other than what is actually what [TS]

00:48:22 ◼   ► he thinks and how can you go wrong with that [TS]

00:48:25 ◼   ► no then yeah I I just think it was a good thing [TS]

00:48:29 ◼   ► alright let's take a break unless you have anything else for the actual what [TS]

00:48:32 ◼   ► happened onstage know I've had my see ya I'm lives and that's maybe talk hands-on [TS]

00:48:37 ◼   ► area afterwards but let me take a break first and just say alright thank our [TS]

00:48:43 ◼   ► sponsor and it is our good friends at global delight you know these guys they [TS]

00:48:48 ◼   ► make the mac software boom that a couple other utilities they've been sponsoring [TS]

00:48:53 ◼   ► the show lately this week they want me to tell you about one of their other [TS]

00:48:58 ◼   ► utilities called cap to see a pto think it's called captain maybe it's capped oh [TS]

00:49:04 ◼   ► you know me I don't have a printer yeah what you think Jim cap to or capital [TS]

00:49:09 ◼   ► what does it is it's a screen capture utility oh I'm going to have to cap to [TS]

00:49:15 ◼   ► you [TS]

00:49:15 ◼   ► yeah well you know your mac is not just a system you use it for creating designs [TS]

00:49:19 ◼   ► used for making videos for blogging for coding for teaching delivering podcast [TS]

00:49:23 ◼   ► making website i do a lot of those things many times you come across the [TS]

00:49:27 ◼   ► need of cap [TS]

00:49:27 ◼   ► during your screen recording it live and then editing it to suit your [TS]

00:49:31 ◼   ► requirements cap to is the screen capture and video editing app for mac it [TS]

00:49:37 ◼   ► is a complete all-in-one solution for screen capture you use cap cap to [TS]

00:49:42 ◼   ► capture an entire screen or you can just capture just part of it you can capture [TS]

00:49:45 ◼   ► just a window just don't draw a rectangle one click and then you can [TS]

00:49:49 ◼   ► record the screen live and it's an HD when you're done capturing you can edit [TS]

00:49:54 ◼   ► the images in the video without hassle right there and cap to it automatically [TS]

00:49:58 ◼   ► gets stored and well-organized folders where you can find them easily manage [TS]

00:50:02 ◼   ► your projects really really great [TS]

00:50:04 ◼   ► so if you're making like tutorial videos for youtube or stuff in-house like if [TS]

00:50:10 ◼   ► you work at a bigger company and you need to make videos to train people and [TS]

00:50:13 ◼   ► stuff like that cap to is the answer to your needs sound like a must have app [TS]

00:50:19 ◼   ► for mac then download the 15 day free trial at cap 24 mac.com Capt oh thats [TS]

00:50:27 ◼   ► name of the app for fo r Mac ma si.com i'm sure you can just google cap to back [TS]

00:50:36 ◼   ► and you'll get to the same website now here's the best part no two best parts [TS]

00:50:40 ◼   ► number 13 best parts i'm going to go back to three great things first [TS]

00:50:46 ◼   ► like I just said 15 day free trial go there downloaded this is the great part [TS]

00:50:51 ◼   ► of indy mac software you have to spend any money to get it from the app store [TS]

00:50:54 ◼   ► before you do it go there download it and see for yourself before you spend a [TS]

00:50:58 ◼   ► nickel number two when you do decide to buy remember this coupon code fireball [TS]

00:51:03 ◼   ► fi re ba ll and you'll get twenty-five percent off on purpose if you do that [TS]

00:51:10 ◼   ► before october 15 or on october 15 don't wait to walk over 15 though do it [TS]

00:51:17 ◼   ► I certainly have 15 days between now and then to do it remember that fireball get [TS]

00:51:21 ◼   ► you twenty five percent off so you'll save some bucks and here's the third [TS]

00:51:24 ◼   ► thing these guys at global to light do the some of the best user interface [TS]

00:51:29 ◼   ► design work of anybody in the india bracket today so even if you don't want [TS]

00:51:33 ◼   ► a screen capture utility go to that website and just take a look at these [TS]

00:51:36 ◼   ► screenshots it is a gorgeous app really gorgeous they sweat the details [TS]

00:51:41 ◼   ► doesn't do it right so my thanks to global delight cap 24 mac.com sounds [TS]

00:51:46 ◼   ► cool [TS]

00:51:47 ◼   ► I hands-on area mmm [TS]

00:51:51 ◼   ► when did you get in I I panza reno and I were way up in the way up and like the [TS]

00:51:56 ◼   ► back row of where the press set we can we literally had my back my back to the [TS]

00:52:00 ◼   ► second level and the second level was all Apple people so I like my seat [TS]

00:52:05 ◼   ► because we were dead center stage but it took us forever to get out [TS]

00:52:10 ◼   ► yeah i was i was down in the bottom section oh that's right i remember where [TS]

00:52:14 ◼   ► you were sitting here do you remember yet so i get out pretty quick and i was [TS]

00:52:19 ◼   ► i was among the first in there [TS]

00:52:21 ◼   ► yeah i was really late captain a pensare know and i were there was a big long [TS]

00:52:27 ◼   ► hallway that they built I didn't that just blows me away like in addition to [TS]

00:52:32 ◼   ► building it that the that what they do to you but they've done two years in a [TS]

00:52:38 ◼   ► row with the bill graham civic auditorium is build a building in a [TS]

00:52:41 ◼   ► building yeah and they this time they actually built a hallway I link to it in [TS]

00:52:47 ◼   ► my thoughts on the show and I put a photo I took of it like a very Kubrick [TS]

00:52:51 ◼   ► in hallway with white walls white floors really nice lighting that was just there [TS]

00:52:57 ◼   ► for people like me who weren't in it you know hands-on area was way too small to [TS]

00:53:01 ◼   ► let anybody in [TS]

00:53:02 ◼   ► so there's a long wait while you had you know as people left they left more in so [TS]

00:53:07 ◼   ► they built a hallway so you have a nice Apple like experience while we writing [TS]

00:53:11 ◼   ► in line and that's typical apple i mean you know i mentioned it a couple of [TS]

00:53:15 ◼   ► times in the in the reviews that I did that their attention to detail is just [TS]

00:53:20 ◼   ► outstanding [TS]

00:53:22 ◼   ► I know but and and that shows its things like that they know that you're going to [TS]

00:53:27 ◼   ► be standing there well they're not going to have you standing there in a in a [TS]

00:53:29 ◼   ► concrete you know break hallway now they'll build the hallway for you [TS]

00:53:35 ◼   ► it's a nicer retail area i know they weren't selling anything but it's sort [TS]

00:53:39 ◼   ► of setup like a retail apple store it's a nicer retail area than most actual [TS]

00:53:43 ◼   ► stores for most companies yeah and they'd it was their first two hours yeah [TS]

00:53:49 ◼   ► for a couple hours so that we could walk through and and look at the products [TS]

00:53:53 ◼   ► and there's a lot of Apple employees there you know that are there to help [TS]

00:54:00 ◼   ► and talk to you about things and it's great it's a lie i love having a great [TS]

00:54:07 ◼   ► hands-on area [TS]

00:54:08 ◼   ► I don't understand the people who go in and out there's some of the people you [TS]

00:54:14 ◼   ► know I'm not gonna name names but why there are some people who are you know [TS]

00:54:19 ◼   ► in the same racket is us who if they get in early a quick look at everything [TS]

00:54:23 ◼   ► maybe the snap a few photos but there it's like they're like thing they have [TS]

00:54:27 ◼   ► like they have somewhere to go and they they're like out i don't get it i mean [TS]

00:54:32 ◼   ► i'm not necessarily the last guy left in there although i have been this in some [TS]

00:54:35 ◼   ► events i remember with the original the original iPad the first ipad dan morgan [TS]

00:54:40 ◼   ► and i got our hands remember there was a dock with a keyboard [TS]

00:54:43 ◼   ► yeah it's it's like they kind of with the the smart Keyboard have circled back [TS]

00:54:48 ◼   ► to the original that original idea that maybe there should be a keyboard with [TS]

00:54:52 ◼   ► the ipad and dan morgan and i were just playing with this thing where like [TS]

00:54:55 ◼   ► figuring out which keyboard shortcuts were my leg somebody came up when they [TS]

00:54:59 ◼   ► were so nice and they're like guys you know or cut pretty close and we look [TS]

00:55:02 ◼   ► around if nobody else except babble boys and hands-on area [TS]

00:55:06 ◼   ► yeah well so I'm not always the last but I stay until they start at least until [TS]

00:55:10 ◼   ► they start gently suggesting that people leave because you can learn so much [TS]

00:55:15 ◼   ► it's not like the people who man the Apple people who man the hands on tables [TS]

00:55:18 ◼   ► art there's some of the you know they're from all over the company that's one of [TS]

00:55:23 ◼   ► the things i think some people don't realize they're not just like product [TS]

00:55:25 ◼   ► marketing people like there's you know people from the app store you know just [TS]

00:55:31 ◼   ► people who are good people people right now who are good at answering questions [TS]

00:55:35 ◼   ► and and being personable but they come from all over the company and you can [TS]

00:55:39 ◼   ► you know make contacts you know and and learn you know meet interesting people [TS]

00:55:44 ◼   ► from Apple how often do we get a chance to do that not often not often know and [TS]

00:55:48 ◼   ► and you're right there [TS]

00:55:49 ◼   ► there are a lot of interesting people there and i always see a lot of friends [TS]

00:55:54 ◼   ► there you know from from apple and it's great [TS]

00:55:59 ◼   ► I go in and I try and take a as many decent pictures as I can [TS]

00:56:06 ◼   ► but you know I agree with you that that staying around and being able to use the [TS]

00:56:14 ◼   ► products and you know once a lot of the people leave once they're done with [TS]

00:56:18 ◼   ► their photos and everything [TS]

00:56:19 ◼   ► there's actually some room in there you know you can walk around [TS]

00:56:24 ◼   ► yeah and you do get a better sense of the products because now you can finally [TS]

00:56:29 ◼   ► stand there and use them [TS]

00:56:31 ◼   ► the one I think is funny as running Richie I mean he'll stay to the bitter [TS]

00:56:36 ◼   ► end he'll all is so that so that they have to find a medicament because he's [TS]

00:56:40 ◼   ► doing videos and he's there already is funny text in like it's a hotel you have [TS]

00:56:44 ◼   ► a exactly why i texted him the the last time the last event and I said you know [TS]

00:56:50 ◼   ► it was probably three thirty in the afternoon and I said do you want to grab [TS]

00:56:54 ◼   ► a coffee and he said I'm stolen hands on it [TS]

00:56:58 ◼   ► I mean come on it was funny [TS]

00:57:02 ◼   ► I i will say over time the hands-on areas have evolved and it is the [TS]

00:57:07 ◼   ► changing nature and you know daring fireball is still the same in aren't any [TS]

00:57:12 ◼   ► photos there but the changing nature and obsession with these videos and [TS]

00:57:17 ◼   ► especially the videos but the photos [TS]

00:57:19 ◼   ► yeah have really changed the nature of the hands-on area and it's unfortunate [TS]

00:57:22 ◼   ► because it's worse it's it's so many people want to get photos and they want [TS]

00:57:28 ◼   ► their photos to be like you know high you know really really nice [TS]

00:57:33 ◼   ► you can tell when they finally get a chance to like you know you wait around [TS]

00:57:36 ◼   ► and that you know like let's say i want it i want to try the new jet black [TS]

00:57:40 ◼   ► I want to get my hands on the jet black iphone and wait and wait and somebody's [TS]

00:57:44 ◼   ► in front of you and they're taking a tour and that the product guy for or [TS]

00:57:48 ◼   ► woman from apple is there and they have you know they're they're prepared with [TS]

00:57:51 ◼   ► like you know three or four things like what you want to see you want to see [TS]

00:57:54 ◼   ► photos you know you know here take a look [TS]

00:57:56 ◼   ► you know one of the things they didn't hands-on area for everybody will show [TS]

00:57:59 ◼   ► you photos because on the iphone screen you can see the photos with high color [TS]

00:58:04 ◼   ► gamut which was a faint you know they emphasize three or four times in the [TS]

00:58:08 ◼   ► event this kind of sucks because our projector here isn't [TS]

00:58:12 ◼   ► hi color gamut you know so what we're showing you here is not representative [TS]

00:58:16 ◼   ► of the photos you can take and what you'll see on screen on this iphone [TS]

00:58:20 ◼   ► because you know you can't show high color gamut with a non I color gamut [TS]

00:58:24 ◼   ► projector so they wanted to show that to people you know they're prepared with a [TS]

00:58:28 ◼   ► couple of things like that and then you know you say thank you you know you I [TS]

00:58:31 ◼   ► say thanks and then you know step aside so that the next person can Ino can get [TS]

00:58:36 ◼   ► the same demo and then in the meantime they wipe wipe the Michigan wipe it off [TS]

00:58:40 ◼   ► of the white cloth when the photo people get there it's like they want the phone [TS]

00:58:43 ◼   ► and they don't want the product or they don't they're not even like lightning to [TS]

00:58:46 ◼   ► the things they're just trying to set the thing up so they can take photos [TS]

00:58:50 ◼   ► which are exactly like the photos being taken by a hundred other different [TS]

00:58:54 ◼   ► people were there none of which are going to be better than the photos that [TS]

00:58:58 ◼   ► Apple's product marketing team has already taken and made available to [TS]

00:59:03 ◼   ► everyone in the press [TS]

00:59:04 ◼   ► yep it's true and then the worst part to me is the video people i think i [TS]

00:59:09 ◼   ► mentioned this in years past too hard last year whatever but it's getting [TS]

00:59:12 ◼   ► worse because the video people want to it's a two-man two-person team or [TS]

00:59:17 ◼   ► there's a camera person and then the the talent [TS]

00:59:21 ◼   ► yeah quote-unquote and the the video the videographers want to get as far away [TS]

00:59:26 ◼   ► you know they want to get couple feet behind but they you're at the table how [TS]

00:59:31 ◼   ► many times you get bumped into I got lumped into at least three times it's [TS]

00:59:35 ◼   ► not just that you get bumped into its that they will push you out of the way [TS]

00:59:38 ◼   ► yeah doesn't that happen and you and I especially you [TS]

00:59:43 ◼   ► let's just face it you don't really you don't look like someone I mean you know [TS]

00:59:48 ◼   ► you don't look like someone you want to push I'm well the the night of the don't [TS]

00:59:53 ◼   ► look I don't look tough [TS]

00:59:55 ◼   ► I let's face it but I am 62 in 200 pounds yeah i mean [TS]

00:59:55 ◼   ► I let's face it but I am 62 in 200 pounds yeah i mean [TS]

01:00:00 ◼   ► I i will move and now I've stopped because like you said there's so many of [TS]

01:00:05 ◼   ► them that are jostling and and trying to push you out of the way and things like [TS]

01:00:11 ◼   ► that that there was one guy there this time from from pcmag he was doing a live [TS]

01:00:17 ◼   ► maybe a periscope or something [TS]

01:00:20 ◼   ► he was screaming he was screaming and I was standing there at the table trying [TS]

01:00:26 ◼   ► to get a product uh a dental from that from the person but this guy was right [TS]

01:00:32 ◼   ► beside us yelling into his phone and so I started saying I'm you know when I was [TS]

01:00:40 ◼   ► standing there because the guy couldn't give me the demo he was yelling so loud [TS]

01:00:44 ◼   ► I i started saying like since I was right next one is this guy screaming [TS]

01:00:49 ◼   ► into his phone so let me screaming of your phone so why is this guy doing that [TS]

01:00:53 ◼   ► why you screaming and so I just kept talking over him and finally he he [TS]

01:00:57 ◼   ► stopped him one away and then I could have my product demo but yeah it's it's [TS]

01:01:01 ◼   ► me this is nothing that Apple is doing this is that how things have changed air [TS]

01:01:07 ◼   ► and it for us APPL tried to stem you know to try to dam the the creek for a [TS]

01:01:14 ◼   ► while because for years they only let you shoot video in designated areas in [TS]

01:01:20 ◼   ► the hands-on areas are like if you remember like when their hands on areas [TS]

01:01:26 ◼   ► in moscone like when they would do the debt when they would do the iphones at [TS]

01:01:30 ◼   ► WWDC and then there was that was when they had a huge area cuz moscone is huge [TS]

01:01:36 ◼   ► right off to the side and not what's the hallway of moscone is where they would [TS]

01:01:40 ◼   ► have the hands-on areas and it was really i mean like expansive it it was [TS]

01:01:44 ◼   ► you know like in a ballroom more than you know a at cramped area but they [TS]

01:01:51 ◼   ► would make the video people go off to the side they weren't allowed to shoot [TS]

01:01:54 ◼   ► video near the tables right there be like black curtains and that's you know [TS]

01:01:58 ◼   ► some lighting over to the side where they could they could shoot their video [TS]

01:02:01 ◼   ► stuff but i think that the that it's too many people you know they if they tried [TS]

01:02:06 ◼   ► to enforce that now they it they would just spend all of their time telling [TS]

01:02:10 ◼   ► people you've got to shoot you know they would never stop [TS]

01:02:12 ◼   ► I've spoken to them they designed the hands on tables now with the way more [TS]

01:02:17 ◼   ► space between them then is actually necessary or feels natural specifically [TS]

01:02:22 ◼   ► to accommodate the video people but even so you still get bumped into stone too [TS]

01:02:26 ◼   ► well right and it's because they just take up more and more room the whole [TS]

01:02:29 ◼   ► time they they used to space them either exactly or very close to the space [TS]

01:02:34 ◼   ► between them in an apple retail store but now it's way more spaced apart than [TS]

01:02:39 ◼   ► apple retail store because it's because of this video guys alright I gotta tell [TS]

01:02:44 ◼   ► you this is I'm just going to keep bumping them back before I wanted to get [TS]

01:02:47 ◼   ► that I almost forgot this story that last thing about the event was my seat I [TS]

01:02:51 ◼   ► i was sitting next to do it was hard to get see we are among the last people to [TS]

01:02:57 ◼   ► get seats it was me and Jason's now and christina warren who are the three of us [TS]

01:03:01 ◼   ► were trying to get seats together and we found him up in his top row in the [TS]

01:03:05 ◼   ► center but they've not know three of the seats are adjacent so we gave Christina [TS]

01:03:08 ◼   ► the first one and then we start a horse dead you and he had two seats open ones [TS]

01:03:13 ◼   ► left one is right and so Jason took the one and i took the other and that's what [TS]

01:03:17 ◼   ► we're gonna do is sit next to in the event on my right was this guy I don't [TS]

01:03:21 ◼   ► know who he is but oh I was wearing a backpack and I had a coffee in one hand [TS]

01:03:26 ◼   ► and but because we had the last row there was like a shelf above my seat I [TS]

01:03:30 ◼   ► know like that was like the the layer between our lair in the upper layer so I [TS]

01:03:35 ◼   ► thought hey that's a good place to put my drink while i unpack and and get this [TS]

01:03:38 ◼   ► because then it won't be on the floor and we'll kick it over and I turn around [TS]

01:03:41 ◼   ► and I i will admit I I when I wear a backpack i often bump into things which [TS]

01:03:47 ◼   ► i have a bad sense of the 3d space my backpack takes behind me and apparently [TS]

01:03:52 ◼   ► I I bumped into the the wide brimmed fedora of the gentleman sitting next to [TS]

01:03:58 ◼   ► me load here and he said said hey broadband my hat and my first thought [TS]

01:04:07 ◼   ► was to be apologetic I'm a nice guy but the way he said it I get it I had a [TS]

01:04:13 ◼   ► moment where I almost said well I am sorry but on the other hand you could [TS]

01:04:18 ◼   ► act like a normal gentlemen and remove your hat nor yeah but i didn't i didn't [TS]

01:04:23 ◼   ► say it [TS]

01:04:23 ◼   ► this son-of-a-bitch spent the whole event I mean the whole two hours of the [TS]

01:04:29 ◼   ► event [TS]

01:04:30 ◼   ► instagram video showing what was going on onstage and mumbling into is mom [TS]

01:04:38 ◼   ► oh now he wasn't talking about you know he was whispering into his microphone [TS]

01:04:46 ◼   ► but I was sitting right next to him and me and it was I don't know if it was a [TS]

01:04:51 ◼   ► French accented English or French I any other the other thing too is he [TS]

01:04:58 ◼   ► purposefully shot all of his video with his iphone at a 45-degree angle so that [TS]

01:05:06 ◼   ► everything looked like the bad guy layers in the old Batman TV show and his [TS]

01:05:10 ◼   ► I mean losses and I yeah I came close a couple times to being like you gotta [TS]

01:05:18 ◼   ► stop it was like every time it seemed like I was gonna have to say something [TS]

01:05:21 ◼   ► and it seemed like he dialed it back and when you know over 75 minutes go by and [TS]

01:05:25 ◼   ► he wasn't shooting an Instagram video but then he do it again and it's like [TS]

01:05:29 ◼   ► yeah that tries to be crazy and that there were people behind me you know i [TS]

01:05:34 ◼   ► was at the last row in the bottom section there were people right behind [TS]

01:05:40 ◼   ► me at the start of the the second section that we're talking throughout [TS]

01:05:45 ◼   ► the the keynote and a couple of times I turned around and gave them a dirty look [TS]

01:05:50 ◼   ► like you know i'm here to listen to Tim and Phil not you shut up i can I mean [TS]

01:05:57 ◼   ► like why would you why was the guy even there [TS]

01:05:59 ◼   ► I mean people could do you know anybody wanted to watch there's a livestream you [TS]

01:06:02 ◼   ► know I mean right I get it [TS]

01:06:05 ◼   ► it was really I don't get it the people you know I i go to the keynote to watch [TS]

01:06:09 ◼   ► them and apple does a good job of making sure that they put on a great show and [TS]

01:06:15 ◼   ► that we have hands-on areas and then these morons come in [TS]

01:06:19 ◼   ► you know and they talked through akina why would you go through the key i do [TS]

01:06:24 ◼   ► you know the last one that I i think it was a town-hall the last event that was [TS]

01:06:28 ◼   ► a town hall there was a guy from a reporter from China that talk the entire [TS]

01:06:34 ◼   ► way through the keynote [TS]

01:06:36 ◼   ► because he was translating for translating the keynote over the phone [TS]

01:06:40 ◼   ► life they got a big that's not worried if you're gonna do that watch the video [TS]

01:06:45 ◼   ► and you'll go into a room we can load up the video only comedy and believe it [TS]

01:06:49 ◼   ► I I nearly lost my mind right and he was right behind me and so at the end of the [TS]

01:06:55 ◼   ► keynote I want to get up i took his picture and tweeted and said you know [TS]

01:06:59 ◼   ► what a moron he was i I don't get why did it it's like I tweeted this [TS]

01:07:05 ◼   ► afternoon i said there's so much stupid shit written about Apple whenever they [TS]

01:07:10 ◼   ► release new products [TS]

01:07:12 ◼   ► why is it that these people that go to these key notes are so dumb you're dumb [TS]

01:07:18 ◼   ► they talk about the keynote they push us out of the way so that they can get [TS]

01:07:23 ◼   ► their do their their video thing they they scream into their phones for [TS]

01:07:29 ◼   ► periscope it's just it's done [TS]

01:07:32 ◼   ► did you get the impression that there were a lot more people from Asia who are [TS]

01:07:38 ◼   ► their for this Yankee not in terms of like hey who got a seat and who didn't [TS]

01:07:42 ◼   ► which is always you know inside baseball you know in our racket you know who gets [TS]

01:07:46 ◼   ► invited who doesn't right there and it seemed like invitations even though the [TS]

01:07:50 ◼   ► bill graham civic auditorium is huge the press seating area was only on the lower [TS]

01:07:55 ◼   ► level and only on the one side rom and that you know the whole central stage [TS]

01:08:00 ◼   ► front section is all VIP sitting seating for Apple you know and and their friends [TS]

01:08:05 ◼   ► so there weren't that many procedures and it really seemed to me like the [TS]

01:08:09 ◼   ► reason that that even though it's such a huge auditorium that all you know press [TS]

01:08:14 ◼   ► invitation seem to be somewhat tight is that there were so many people from Asia [TS]

01:08:20 ◼   ► Preston and his press whose analysts but you know it's just unbelievable and it's [TS]

01:08:27 ◼   ► part of that they used to have like simulcasts in Asia and they don't do it [TS]

01:08:31 ◼   ► anymore instead they invite them to come to California and be there live [TS]

01:08:34 ◼   ► it's just it's really seem like more more than ever before [TS]

01:08:39 ◼   ► well the whole section where I was was basically Asia except for Walt Mossberg [TS]

01:08:45 ◼   ► Rennie and me now and matter [TS]

01:08:49 ◼   ► man was there right I was hanging on there too [TS]

01:08:52 ◼   ► yeah he was like right on that on the aisle like had like the leftmost seat [TS]

01:08:57 ◼   ► OIC yeah I didn't seem an asana I saw him outside and you know well anyway [TS]

01:09:03 ◼   ► let's take a break and we think our second sponsor good friends really good [TS]

01:09:07 ◼   ► friends with the show big strong supporters of the show Casper Casper [TS]

01:09:12 ◼   ► makes obsessively engineered mattresses at shockingly fair prices go to Casper [TS]

01:09:16 ◼   ► calm / the talk show and use that code the talk show us a 50 bucks for your [TS]

01:09:21 ◼   ► mattress and you've heard me talk about mattress before matter of Casper before [TS]

01:09:24 ◼   ► Casper has an in-house team of engineer's really i mean you think about [TS]

01:09:30 ◼   ► everything needs to be engineered they spent thousands of collective hours [TS]

01:09:35 ◼   ► developing the Casper mattress you don't go there this is my favorite thing about [TS]

01:09:38 ◼   ► them because this is a type of decision that just paralyzes me you don't go [TS]

01:09:42 ◼   ► there and pick between six different types of springiness or foam or or [TS]

01:09:47 ◼   ► memory foam and all this stuff it they make one type of mattress it's got just [TS]

01:09:53 ◼   ► the right balance between spring latex foam and supportive memory foam for [TS]

01:09:59 ◼   ► sleep surface that was just the right sink in just the right balance and it's [TS]

01:10:03 ◼   ► a breathable design so it's not just comfortable and soft as the right right [TS]

01:10:07 ◼   ► bounce but it's a breathable design that sleep school to regulate your [TS]

01:10:11 ◼   ► temperature through the night i love to sleep I sleep as long and as often as I [TS]

01:10:17 ◼   ► can [TS]

01:10:17 ◼   ► sleeping to me is one of the great joys of life and having a good mattress makes [TS]

01:10:24 ◼   ► it even better if you got if you're at home and like you go to like you go to a [TS]

01:10:28 ◼   ► hotel you're in a nice hotel you say wow that's a great mattress i love that you [TS]

01:10:32 ◼   ► know what why don't you get a great mattress and have it in your house right [TS]

01:10:35 ◼   ► if you go to a hotel and find and I've had this happen I I cuz I used to just [TS]

01:10:39 ◼   ► use a mattress forever i would just you gotta think about it your mattress wears [TS]

01:10:43 ◼   ► out over time really does and if you ever have that experience that when you [TS]

01:10:47 ◼   ► go to a hotel or something like that you're like wow this is a great mattress [TS]

01:10:49 ◼   ► just feels way better than my mattress and why not get one for home where you [TS]

01:10:53 ◼   ► are 350 nights a year [TS]

01:10:55 ◼   ► Casper has it great now in addition to the fact that it's great mattress their [TS]

01:11:00 ◼   ► prices are amazing because they cut out all the middlemen [TS]

01:11:02 ◼   ► they may come right here in the USA and then they ship them right to you right [TS]

01:11:06 ◼   ► in a little box and then you open it up and Shh fills up with oxygen and and [TS]

01:11:10 ◼   ► becomes a full-size bed [TS]

01:11:12 ◼   ► here's their prices 5500 dollars for twin 620 XL 754 full 854 a queen and [TS]

01:11:20 ◼   ► just nine hundred fifty bucks for a king most mattress is you know you go to [TS]

01:11:23 ◼   ► mattress store you spend like twenty thousand dollars on the king [TS]

01:11:26 ◼   ► I don't know he's got a lot more than he's got a lot more 950 now one more [TS]

01:11:31 ◼   ► thing I hope you haven't skipped ahead i hope you're listening because they have [TS]

01:11:34 ◼   ► an amazing new product it's a dog mattress they're making dog mattresses [TS]

01:11:39 ◼   ► at casper now they've put just as much attention to them as as the people [TS]

01:11:43 ◼   ► mattresses and they've got a removable covers that you can wash and they get [TS]

01:11:48 ◼   ► like a zipper that just sucks away what your dog deserves a good night's sleep [TS]

01:11:53 ◼   ► too probably more than you do so go there and check this out it is amazing [TS]

01:11:58 ◼   ► they have the best dog mattresses i do you ever going to find Casper dot-com / [TS]

01:12:03 ◼   ► the talk show and remember that Cody talk show you say fifty bucks toward [TS]

01:12:07 ◼   ► your first mattress whether it's for you or whether it's for your dog [TS]

01:12:10 ◼   ► I like Casper to good stuff you know who doesn't get mattresses cats good you [TS]

01:12:17 ◼   ► know why [TS]

01:12:18 ◼   ► huh cats suck it suck I hey can I love dogs [TS]

01:12:22 ◼   ► I'm probably gonna turn off my audience here all right but you know why that's [TS]

01:12:27 ◼   ► part of the reason why cats suck his cat you could buy your cat mattress and they [TS]

01:12:30 ◼   ► wouldn't even use it they wouldn't think it shows up on your head instead they'll [TS]

01:12:34 ◼   ► sleep on your TV or everything yeah creepy creeping around all your dog's [TS]

01:12:39 ◼   ► gonna do the mattress going to sleep the house sleep dogs know how to sleep at [TS]

01:12:43 ◼   ► the other thing about dogs a good dog to sleep 22 hours a day [TS]

01:12:46 ◼   ► oh yeah only get up to go to the bathroom and even eat and I am and greet [TS]

01:12:52 ◼   ► you right and they acted the other thing I'll do is I'll greet you when you come [TS]

01:12:55 ◼   ► in the door unless you come into late then they might just wait their tail and [TS]

01:12:58 ◼   ► still be sleeping [TS]

01:12:59 ◼   ► alright we've got product to talk about I don't know if you know I did you know [TS]

01:13:02 ◼   ► this that there's new products that came out apparently all right we can talk [TS]

01:13:06 ◼   ► about him but while we're talking about events that's it's speculated jump ahead [TS]

01:13:11 ◼   ► ok ah so [TS]

01:13:13 ◼   ► there was no Mac hardware news at the event last week didn't even talk about [TS]

01:13:18 ◼   ► the software related Mac was not part of the event you're welcome [TS]

01:13:22 ◼   ► and then after you as soon as you predicted if you very soon now [TS]

01:13:31 ◼   ► last year there was one fall apple event now in years prior to that there was [TS]

01:13:37 ◼   ► sort of a tick tock schedule right there would be a big event in September with [TS]

01:13:42 ◼   ► iphones and then a smaller event in october with other stuff and sometimes [TS]

01:13:47 ◼   ► it was Mac I don't remember what this my hands ipad yeah I usually September big [TS]

01:13:54 ◼   ► event somewhere big [TS]

01:13:55 ◼   ► you know like the flint center the one time going back further years further it [TS]

01:14:01 ◼   ► would be in the yerba buena center right in downtown san francisco right on and [TS]

01:14:05 ◼   ► then the october event was often in town hall maybe always in town hall [TS]

01:14:09 ◼   ► I don't know yeah we got last year there was just one event for the fall and [TS]

01:14:14 ◼   ► that's couple of people at Apple I spoke to said that is by design that the two [TS]

01:14:20 ◼   ► event thing even with a smaller event was a real stress on them [TS]

01:14:27 ◼   ► I can see her so no personnel in time wise and it wasn't just like oh poor us [TS]

01:14:31 ◼   ► we don't want to do the work i mean you know it honestly I'mI'm not just trying [TS]

01:14:35 ◼   ► to blow smoke up their asses the people who put on these events for Apple work [TS]

01:14:38 ◼   ► their asses off and they're not afraid of hard work [TS]

01:14:40 ◼   ► it's just that do what I heard from a couple people was that they always felt [TS]

01:14:43 ◼   ► that with the September in September and in mid-october events that both events [TS]

01:14:47 ◼   ► suffered especially the october event that because it just didn't it didn't [TS]

01:14:51 ◼   ► have they didn't have enough time to do it right and that was better to put all [TS]

01:14:54 ◼   ► their eggs in one basket and do one then to do too and secondarily to adding onto [TS]

01:15:01 ◼   ► that when when the March event was in town hall [TS]

01:15:04 ◼   ► the one where that the 9.7 inch iPad pro is introduced Tim Cook said this is [TS]

01:15:08 ◼   ► probably the last time we you know can have an event here we've had a lot of [TS]

01:15:10 ◼   ► great history here but moving to a new campus next year bump right so no Mac [TS]

01:15:18 ◼   ► hardware news [TS]

01:15:19 ◼   ► no events showcase features in Sierra and yet there are well a every step [TS]

01:15:26 ◼   ► single product in the mac lineup other than the macbook 1-port jobbie is old [TS]

01:15:32 ◼   ► and outdated over a year [TS]

01:15:34 ◼   ► I'm not being hyperbolic I mean like macbook pros are over a year old have [TS]

01:15:37 ◼   ► the mac pro literally just passed its thousand day since it was updated and [TS]

01:15:43 ◼   ► there is an excellent new version of mac OS that is ready to you know coming out [TS]

01:15:48 ◼   ► soon do you think that it's going to be in October event where they they do mac [TS]

01:15:51 ◼   ► stuff you know here's here's the thing for me with with the mac I i think a [TS]

01:16:04 ◼   ► simple question is do I think that they have max that they will release sometime [TS]

01:16:11 ◼   ► before the the holiday shopping season [TS]

01:16:16 ◼   ► yes I had great i think my answer to that is it definitely yes [TS]

01:16:21 ◼   ► will they have an event for those max I think it's a more difficult question [TS]

01:16:25 ◼   ► because like you said I the reasoning for these one event things is very sound [TS]

01:16:32 ◼   ► it's it's a sound reasoning to to cut that out [TS]

01:16:37 ◼   ► so if they have an event for what we would have to think at this point would [TS]

01:16:44 ◼   ► be max because don't forget the ipads are updated at the last event to that in [TS]

01:16:50 ◼   ► a talk about it but they were so this is basically going to be a mac event so are [TS]

01:16:58 ◼   ► those macs that they have so good that they'll want to roll the mountain event [TS]

01:17:04 ◼   ► as opposed to rolling the moment press release or do like you know briefings [TS]

01:17:09 ◼   ► with with a number of of of their key people and roll them out like that i [TS]

01:17:15 ◼   ► mean there are there are few things that they could do if the macs are big enough [TS]

01:17:20 ◼   ► and they're there that confident in them then [TS]

01:17:25 ◼   ► yeah there'll be an event if not then I think one of the other two options is [TS]

01:17:29 ◼   ► the best i think it'll either be an event or it will be debriefing and that [TS]

01:17:35 ◼   ► you know and they did the briefings and they did this like the one of the first [TS]

01:17:38 ◼   ► ones i remember was [TS]

01:17:39 ◼   ► it was a version of Mac os10 that might have been 10.7 at somewhere around there [TS]

01:17:47 ◼   ► but it was they remember that I say it was around March and they had like a [TS]

01:17:52 ◼   ► mysterious there I can you know for me it was New York your you know I don't [TS]

01:17:56 ◼   ► know where you went [TS]

01:17:57 ◼   ► maybe you're still going to New York at the time but it was you know I come we [TS]

01:18:00 ◼   ► only have something to show you [TS]

01:18:01 ◼   ► right can you make can you make it up tuesday at you know noon or one o'clock [TS]

01:18:05 ◼   ► in the afternoon and I was like well what's it about it really well you know [TS]

01:18:08 ◼   ► we want to keep it under wraps [TS]

01:18:10 ◼   ► I had no idea what it was and it was the time i wrote about it was I had a [TS]

01:18:14 ◼   ► briefing with the phil schiller and brian.krall from product marketing where [TS]

01:18:18 ◼   ► they showed the next version of mac OS 10 girls 10 7 but it doesn't really [TS]

01:18:20 ◼   ► matter but it was off schedule and it was at a time when a Mac was generally [TS]

01:18:24 ◼   ► only getting updated every 18 months or so like a Mack wasn't mac OS wasn't on a [TS]

01:18:29 ◼   ► yearly schedule it was at coming off that time whether a couple of years [TS]

01:18:33 ◼   ► where they even said hey you know Mac OS is getting updated slower because we're [TS]

01:18:37 ◼   ► pulling key people to keep iOS you know the top priority the companies offer [TS]

01:18:41 ◼   ► otherwise we're annual releases of iOS and the mac and we name it they admitted [TS]

01:18:46 ◼   ► it they even had a PR the one time where they're like you know we were gonna have [TS]

01:18:49 ◼   ► a mac OS come out at WTC but it's going to come out later in the year instead [TS]

01:18:53 ◼   ► because we you know where engineering constraint and these product briefings [TS]

01:18:57 ◼   ► were sort of a hey we're back we're back at full steam ahead and we're doing the [TS]

01:19:02 ◼   ► mac every year too and we've got you know here's what's coming we're gonna [TS]

01:19:05 ◼   ► try to release this later this year and you know and they've done that a couple [TS]

01:19:09 ◼   ► of other times too but i have the mac one really stuck out to me [TS]

01:19:12 ◼   ► yeah and I don't mind that I don't know about you but I don't like that well and [TS]

01:19:17 ◼   ► it's not as exclusive as it sounds either because they would generally when [TS]

01:19:21 ◼   ► they do this well i'm back maybe I think every time I know that they've done that [TS]

01:19:23 ◼   ► they've they do something in California in cupertino and then they have another [TS]

01:19:27 ◼   ► team fly out to New York yes and usually get like a suite of hotel rooms and it's [TS]

01:19:32 ◼   ► you know they could have two or three four maybe even four teams at a time in [TS]

01:19:36 ◼   ► parallel doing it you know half an hour at a time so they can fit you know each [TS]

01:19:44 ◼   ► team can fit I don't know 10 15 briefings in a day you know x three or [TS]

01:19:49 ◼   ► four teams you know and you can easily you know get these brief [TS]

01:19:53 ◼   ► things out to you know fifty to a hundred people yeah and I don't even [TS]

01:19:57 ◼   ► know if they were that big [TS]

01:19:58 ◼   ► yeah I don't know I don't know the may not be like there's always so secretive [TS]

01:20:02 ◼   ► yeah you only really know all you ever really knows who came before you because [TS]

01:20:07 ◼   ► you see them on the way i think is coming in after that's exactly right or [TS]

01:20:11 ◼   ► I like I think we did one time we bumped into each other walking down the street [TS]

01:20:15 ◼   ► huh [TS]

01:20:16 ◼   ► what are you down here so I don't know I I don't know what which way to bet [TS]

01:20:22 ◼   ► though I'm kind of betting on briefings but I I don't want to make a bet I I you [TS]

01:20:31 ◼   ► know if you wanted to put money on and I wouldn't want to put up more than five [TS]

01:20:34 ◼   ► dollars if you said you thought it was going to be an event no more than five [TS]

01:20:39 ◼   ► dollars because the other thing too is I wonder whether for them it is less [TS]

01:20:43 ◼   ► effort to do one event in town all then to send two teams you know want to you [TS]

01:20:50 ◼   ► know to send a team to New York and have another team in cupertino I don't know [TS]

01:20:53 ◼   ► you know what town hall are are some of my favorite brief are safe favorite [TS]

01:20:58 ◼   ► events i'm kind of rooting that's the one thing too is I'm rooting for Town [TS]

01:21:02 ◼   ► Hall because i would like to go one more than I i I'd right i love townhome [TS]

01:21:06 ◼   ► I really do I just in this time this time we know it's the last yeah that's [TS]

01:21:11 ◼   ► correct yeah because there are no more products coming well I guess if we don't [TS]

01:21:14 ◼   ► know if it would be a hundred percent certain because there's a chance that [TS]

01:21:17 ◼   ► you know construction would be significantly delayed and a march event [TS]

01:21:20 ◼   ► that they might want to have next year couldn't be held on the new campus but I [TS]

01:21:23 ◼   ► kind of get the feeling like if they have a march event is gonna be at the [TS]

01:21:27 ◼   ► new campus [TS]

01:21:28 ◼   ► yeah and I i know you can just tell by looking at it there is no chance in hell [TS]

01:21:33 ◼   ► that an event next month is going to be at the Nou Camp no no no you can't they [TS]

01:21:37 ◼   ► they wouldn't do that but I'm i won the important thing I think is the very [TS]

01:21:45 ◼   ► first question is there are there max available going to be available new max [TS]

01:21:50 ◼   ► before the end of the year [TS]

01:21:52 ◼   ► yes I think yes so i think but i think macbook I think macbook pro for sure [TS]

01:21:57 ◼   ► yes and and I think part of the reason that Tim Cook said I think this is you [TS]

01:22:00 ◼   ► know in March that this is probably the last time we meet here is I really do [TS]

01:22:03 ◼   ► think that Apple at that time that [TS]

01:22:05 ◼   ► the macbook pros would would be out by WTC but maybe I'm wrong because maybe [TS]

01:22:09 ◼   ► there's a design aspect of this new mac that is like tied into air pods or [TS]

01:22:13 ◼   ► something like that [TS]

01:22:14 ◼   ► well I see that's the whole thing and are these macs big enough that they'll [TS]

01:22:21 ◼   ► hold an event and that's what we don't know because you know there's there's [TS]

01:22:28 ◼   ► rumors and stuff but you never know [TS]

01:22:30 ◼   ► I mean are they going to update the mac pro i think i think they I think they [TS]

01:22:34 ◼   ► either have to update it or kill it [TS]

01:22:36 ◼   ► the mac pro yeah oh yeah i mean a thousand day old computer is again I did [TS]

01:22:42 ◼   ► I I know it's not their bread and butter [TS]

01:22:45 ◼   ► I know that it's actually the opposite you know financially speaking the iphone [TS]

01:22:49 ◼   ► is ever you know sixty percent of the company's revenue yeah that pro is some [TS]

01:22:52 ◼   ► immeasurably slim thing but if you're going to have up you know a personal [TS]

01:22:57 ◼   ► computing platform for professionals like the mac there needs to be [TS]

01:23:00 ◼   ► professional hardware well-run and does not bring into something else with with [TS]

01:23:03 ◼   ► something like the mac pro or even the mac mini you need to screen i don't know [TS]

01:23:07 ◼   ► i don't want to government go buy a screen from HP or girls I want an apple [TS]

01:23:12 ◼   ► screen [TS]

01:23:12 ◼   ► well and I want to screen it doesn't make any sense I'm not gonna buy back [TS]

01:23:15 ◼   ► program and I up i'm almost certainly going to run imax until they stop making [TS]

01:23:18 ◼   ► imax because i don't need the performance i really don't and i love [TS]

01:23:21 ◼   ► that just having one less than to hook up to another thing but it doesn't make [TS]

01:23:26 ◼   ► any sense to me that if you buy a twelve thousand dollar mac pro that you can [TS]

01:23:29 ◼   ► hook it up to a display as nice as you get on a three-thousand-dollar imac [TS]

01:23:33 ◼   ► right right and I don't know what the entry-level you know the entry-level [TS]

01:23:36 ◼   ► imac is but it's you know it it doesn't make any sense that you can get a better [TS]

01:23:40 ◼   ► display with professional high color gamut right and all that yet and and [TS]

01:23:46 ◼   ► that's a very good point don't forget these are wide color gamut displays so [TS]

01:23:50 ◼   ► you're you're actually getting something that's better than what most people have [TS]

01:23:55 ◼   ► died yet you can't get it with the mac pro but maybe maybe they're thought is [TS]

01:23:59 ◼   ► that people that use the mac pro don't actually use displays and they'll use [TS]

01:24:03 ◼   ► them like this they do because they're photographers and videographers and [TS]

01:24:06 ◼   ► right at you if you're doing professional video editing of course you [TS]

01:24:09 ◼   ► wanted a Mac Pro and of course you want the height you know the high color gamut [TS]

01:24:13 ◼   ► display if your professional photographer of course you want [TS]

01:24:16 ◼   ► that's yeah I i was it for audio I mean I use an imac and i love this imac but [TS]

01:24:23 ◼   ► if I had the choice [TS]

01:24:24 ◼   ► yeah I'd get a mac pro and a big display and I do my stuff I love making fun of [TS]

01:24:32 ◼   ► people who put the word finally in their headlines about access and completely [TS]

01:24:37 ◼   ► inappropriate ways but this is a candle one of the reasons why is that if you [TS]

01:24:40 ◼   ► overuse a word the word ceases Ted have meaning right this is a case where if [TS]

01:24:47 ◼   ► let's just say if in october $YEAR they released a new mac pro with modern Intel [TS]

01:24:54 ◼   ► hardware and you know i think the place where its most dated by far isn't even [TS]

01:24:59 ◼   ► the cpu even though the cpu is three years old but the graphics like the [TS]

01:25:03 ◼   ► graphics capabilities of the mac pro it the graphics chips have made you know [TS]

01:25:08 ◼   ► tremendous increases in the last three years and you and a 5k cinema display [TS]

01:25:15 ◼   ► that has or whatever they're going to call it display that you know has a wide [TS]

01:25:19 ◼   ► color gamut and beautiful [TS]

01:25:21 ◼   ► that's the case where the word finally is exactly exactly right yeah you can't [TS]

01:25:26 ◼   ► argue with that you really come i hope so and I i have absolutely zero [TS]

01:25:31 ◼   ► scuttlebutt nothing i've heard from any little birdies told me that any of this [TS]

01:25:34 ◼   ► stuff is coming well Mac Pro's macbook pros we know we've heard are coming [TS]

01:25:38 ◼   ► Germans had reports on them and you know a lot of people have heard stuff about [TS]

01:25:42 ◼   ► macros I haven't heard anything about the mac pro those only neither it's [TS]

01:25:45 ◼   ► almost terrifying to me to me that I haven't well as it makes me worried that [TS]

01:25:50 ◼   ► my expectation that it's coming is simply based on my hopes and hopes of [TS]

01:25:56 ◼   ► daring fireball readers and and talk to your listeners who I know are waiting [TS]

01:26:01 ◼   ► for it [TS]

01:26:02 ◼   ► well I end you know you're not alone in that [TS]

01:26:05 ◼   ► and the my readers have have had the same reaction you noee emailing and and [TS]

01:26:10 ◼   ► Twitter and everything else that you know what have you heard about this you [TS]

01:26:15 ◼   ► know you know and all i know is that it's a look at the macrumors buying [TS]

01:26:20 ◼   ► guidance as thousand and two days old so who's better be coming let me take a [TS]

01:26:25 ◼   ► break here and we'll talk about the actual products and thank our third and [TS]

01:26:28 ◼   ► final sponsor what [TS]

01:26:29 ◼   ► great sponsor i love these guys audible.com they have an unmatched [TS]

01:26:35 ◼   ► selection of audiobooks and don't even just think of them as the audience what [TS]

01:26:39 ◼   ► I used to think of them as that's where you go to get audio books audible mat [TS]

01:26:42 ◼   ► now has original audio shows news comedy and more like what Netflix is the video [TS]

01:26:48 ◼   ► audible is to audio really is you get a 30-day free trial at audible.com / talk [TS]

01:26:54 ◼   ► show and no no that you came from here and you'll get 30 days free and you can [TS]

01:26:58 ◼   ► listen to it all day of audiobooks from virtually every genre you can imagine [TS]

01:27:04 ◼   ► ready to go anytime anywhere and you can play them with your audible account on [TS]

01:27:10 ◼   ► your phones tablets computers most modern Kindles and even ipods most of [TS]

01:27:16 ◼   ► the time I think most people are probably listen to it right on your [TS]

01:27:18 ◼   ► iPhone [TS]

01:27:19 ◼   ► yeah why not well they're great for long flights road trips your daily commute so [TS]

01:27:25 ◼   ► if you wish I did more episodes of the talk show because you run out of time [TS]

01:27:29 ◼   ► things to listen to audible can fill up all the time you have on your commute if [TS]

01:27:33 ◼   ► you've uh one of the people have a long daily commute whether it's public [TS]

01:27:37 ◼   ► transportation or write in your car whatever it is [TS]

01:27:40 ◼   ► audiobooks bring books to life many of them nowadays are read by the author's [TS]

01:27:44 ◼   ► themselves adding an extra dimension to the text and when you have an account [TS]

01:27:49 ◼   ► you can take risks and try new authors and genres without regret because [TS]

01:27:52 ◼   ► audible offers what they call the great listen guarantee you start an audiobook [TS]

01:27:56 ◼   ► and you don't like it you can exchange it for another one for free so you can't [TS]

01:28:00 ◼   ► lose [TS]

01:28:01 ◼   ► it's like being able to like browse the book in the bookstore and maybe read [TS]

01:28:04 ◼   ► chapter one before you decide where you're going to buy it [TS]

01:28:06 ◼   ► see and listen for yourself when you begin your 30-day free trial you get [TS]

01:28:09 ◼   ► your first audio book for free and there's no stress or obligation you can [TS]

01:28:13 ◼   ► cancel your membership at any time so with audiobooks and spoken word promise [TS]

01:28:18 ◼   ► you'll find what you're looking for again 30-day free trial [TS]

01:28:21 ◼   ► you cannot lose you lose nothing except for the pennies you pay for the download [TS]

01:28:26 ◼   ► over-the-air you probably got you probably don't pay by the pet you [TS]

01:28:30 ◼   ► probably don't pay by the kilobyte right [TS]

01:28:32 ◼   ► nobody does it's absolutely free audible.com / talk show know that just / [TS]

01:28:37 ◼   ► talk show [TS]

01:28:39 ◼   ► my thanks to them for their continuing support of this award-winning podcast [TS]

01:28:45 ◼   ► that has never won any awards [TS]

01:28:48 ◼   ► alright I'm evil yeah the products themselves what I mean again I don't [TS]

01:28:59 ◼   ► want to complain but I can complain to you I die I want but great job you have [TS]

01:29:07 ◼   ► a great job [TS]

01:29:08 ◼   ► we are lucky as we record this everybody who's ever going to end up listening to [TS]

01:29:14 ◼   ► it is wondering what it is like to hold the new iphones what's it like to feel [TS]

01:29:18 ◼   ► the jet-black what does it look like [TS]

01:29:21 ◼   ► what's the camera like any iphone 7 plus everybody wants to know what does it [TS]

01:29:25 ◼   ► look like to any ghosts and hit the 2x button and you're looking through the [TS]

01:29:28 ◼   ► second lens everybody's curious everybody's dying maybe by the time they [TS]

01:29:32 ◼   ► listen now there if they pre-ordered they'll have them they're showing up [TS]

01:29:34 ◼   ► tomorrow you and I both know the answers to all those questions what a great job [TS]

01:29:40 ◼   ► if there if I didn't have this job I would wish that I had really excite used [TS]

01:29:44 ◼   ► to be jealous like when i read about the original iphone i wish that i was one of [TS]

01:29:48 ◼   ► the guys who got to use it before everybody else and now i do I get to use [TS]

01:29:51 ◼   ► it before everybody else that said getting me the getting two phones and a [TS]

01:30:00 ◼   ► brand new Apple watch and an all new headphone and being given five days to [TS]

01:30:07 ◼   ► review them before the embargo goes up is it it is pretty hard when I actually [TS]

01:30:15 ◼   ► I'm telling you the goddamn truth now part of this is I cut my I got a [TS]

01:30:19 ◼   ► fingernail too short on my left my left ring finger [TS]

01:30:23 ◼   ► I hurt my finger typing this week I i suffered like a work-related injury i [TS]

01:30:27 ◼   ► need i actually heard myself I mean I've written I swear to god I've written [TS]

01:30:40 ◼   ► something like eight or nine thousand words this week [TS]

01:30:41 ◼   ► okay well we'll take over a you know a Kickstarter something for you let me [TS]

01:30:48 ◼   ► insert a my usual disclaimer [TS]

01:30:51 ◼   ► at my mom's father was a coal miner he spent his entire career digging coal out [TS]

01:30:58 ◼   ► of mountains in central Pennsylvania and wound up dying of black lung disease and [TS]

01:31:04 ◼   ► you get your fingernail to his great i have his grandson I think every knew [TS]

01:31:10 ◼   ► what I was doing and and you know how how many people listen to my podcast and [TS]

01:31:16 ◼   ► and how many people read my site he would be so proud [TS]

01:31:19 ◼   ► he would be delighted he really was your stereotypical it was the first [TS]

01:31:23 ◼   ► generation uh you know is he really came over from the Ukraine when he was like a [TS]

01:31:28 ◼   ► baby and he was the stereotypical immigrant American who wanted nothing [TS]

01:31:33 ◼   ► but for his children and their children to have better and better lives and that [TS]

01:31:37 ◼   ► is exactly what's going on with me and my sister you'd be so proud [TS]

01:31:41 ◼   ► but here I am complaining about my finger that hurts your cousin her [TS]

01:31:46 ◼   ► fingernail too sharp short and add the type seven thousand words so about [TS]

01:31:51 ◼   ► thousand-dollar cellphone you know what you remind me of you remind me of that [TS]

01:31:55 ◼   ► GE commercial where they put a hammer on the table and said you can't lift the [TS]

01:31:59 ◼   ► hammer can you hear did you ever see that yeah it did I that's yeah yeah you [TS]

01:32:08 ◼   ► know like the good fellow scene when he takes it takes the Lorraine Bracco into [TS]

01:32:12 ◼   ► the Copacabana and NH you know and they get that the table put out right in [TS]

01:32:17 ◼   ► front of the front row and she's like what do you do because I'm a union [TS]

01:32:20 ◼   ► delegate energy gamma construction [TS]

01:32:23 ◼   ► yeah feels to say because his hands right right where the calluses should be [TS]

01:32:27 ◼   ► and she goes you don't feel like your hands don't feel like you're working [TS]

01:32:29 ◼   ► construction and says I mean all right i'll give you just if you took my hands [TS]

01:32:37 ◼   ► and just felt for calluses you wouldn't say it feels like I'm a hard worker yeah [TS]

01:32:41 ◼   ► but you did injure yourself that it was it's hard to review i really felt the [TS]

01:32:47 ◼   ► pressure especially with the phones I like to take more time I wish I could [TS]

01:32:50 ◼   ► have two weeks and not because I want take two weeks to write it's like I want [TS]

01:32:54 ◼   ► to settle in with the devices before and it's really hard especially with two [TS]

01:32:58 ◼   ► phones and especially with two phones that are fundamentally different [TS]

01:33:02 ◼   ► well I could only [TS]

01:33:04 ◼   ► I mean my mother like the camera most of what I focused on with the camera was [TS]

01:33:10 ◼   ► focused on the plus now with the zoom because they know your kind of rushing [TS]

01:33:19 ◼   ► at that point because you know you leave the next day and you know you get [TS]

01:33:25 ◼   ► everything set up and then you know the next day and your time is running short [TS]

01:33:30 ◼   ► so I you know I trying to the best I can and give the best the thoughts that i [TS]

01:33:37 ◼   ► can on it but i really enjoyed both of them i don't and and you know what [TS]

01:33:43 ◼   ► somebody asked me today which phone do you think I i should get should i get [TS]

01:33:50 ◼   ► the one with the plus for the two times camera and I know for a fact that this [TS]

01:33:58 ◼   ► person hates the bigger phone [TS]

01:34:02 ◼   ► I you know when it came to the to the six or the 6 plus they went for the six [TS]

01:34:06 ◼   ► because they hated the bigger phone they just they saw no use for the bigger [TS]

01:34:10 ◼   ► phone and and my response back to them was I know you don't like the bigger [TS]

01:34:16 ◼   ► phone so I think about this do you want to use a bigger phone 24 hours a day for [TS]

01:34:23 ◼   ► those few times that you'll use the telephoto camera i don't think so i [TS]

01:34:31 ◼   ► don't think that you do but that's kind of how to look at it and it is much [TS]

01:34:36 ◼   ► harder this year than the previous years had two previous years there was a there [TS]

01:34:40 ◼   ► was a photographic advantage to the plus models which was it had optical image [TS]

01:34:44 ◼   ► stabilization and they made it even better last year or the first year with [TS]

01:34:48 ◼   ► the six the optical image stabilization was only for still photos and then last [TS]

01:34:52 ◼   ► year the plus did optical image stabilization for video I it's a big [TS]

01:34:57 ◼   ► deal it really does work it does increase in photo terms it it gives you [TS]

01:35:02 ◼   ► at least i think at least two stops I think Apple advertises its three stops I [TS]

01:35:08 ◼   ► think it's very fair to say that for most people in their ability to hold a [TS]

01:35:11 ◼   ► camera still you'll get at least two stops from optical image stabilization [TS]

01:35:15 ◼   ► what is stops mean it means that it's [TS]

01:35:18 ◼   ► you can get a InFocus not blurry picture with less light or you'll if you're like [TS]

01:35:26 ◼   ► shooting out of a moving car or something like that you'll get you'll [TS]

01:35:29 ◼   ► you'll be able to take us of steadier picture I trucks exactly what you know [TS]

01:35:33 ◼   ► optical image stabilization is a feature that is exactly it sits perfectly named [TS]

01:35:37 ◼   ► I try never done go to the moving car but you know it works it does work i [TS]

01:35:42 ◼   ► think personally especially in typical like just a regular person going about [TS]

01:35:48 ◼   ► their daily life shooting stuff with their phone the optical image [TS]

01:35:52 ◼   ► stabilization for video is even more important than for stills because it [TS]

01:35:56 ◼   ► works all the time so like just like when you're shooting something with [TS]

01:35:59 ◼   ► video and you're walking and there's that just even at that matter how steady [TS]

01:36:03 ◼   ► you try to hold the camera you get this camera shake the optical image [TS]

01:36:07 ◼   ► stabilization when you just like just walk down the sidewalk and trying to [TS]

01:36:12 ◼   ► keep it steady the difference between with them without optical image [TS]

01:36:15 ◼   ► stabilization is night and day [TS]

01:36:17 ◼   ► it looks like the difference between like a consumer camera and a [TS]

01:36:20 ◼   ► thousand-dollar pro camera one of the test i did I don't publish these things [TS]

01:36:24 ◼   ► because I just don't have time I just try to focus on words and I know other [TS]

01:36:28 ◼   ► people will show examples but I took my six ass which does not have optical [TS]

01:36:33 ◼   ► image stabilization and the Seven just the regular seven so it would be the [TS]

01:36:37 ◼   ► exact same size and I held them back you know right next to each other so that [TS]

01:36:42 ◼   ► the yeah you imagine it's like put the glass of the six right on the back of [TS]

01:36:47 ◼   ► the seven so that the little camera lenses are as close as possible without [TS]

01:36:50 ◼   ► one of the lenses obstructing the other right start shooting video with both of [TS]

01:36:57 ◼   ► them and then just walk down the sidewalk and then come back and load [TS]

01:37:00 ◼   ► them up on a computer and watching the difference between a and B is just huge [TS]

01:37:04 ◼   ► it's a huge factor and it was tempting but it wasn't enough for me to get the [TS]

01:37:09 ◼   ► big phone the last two years but now that it has the new lens system boy it i [TS]

01:37:12 ◼   ► am apps i honestly I'm telling you right now Jim I have in order to phone for [TS]

01:37:16 ◼   ► myself yet because i don't know what to get [TS]

01:37:19 ◼   ► I I think for me a lot of it is use and I i need i need reading glasses now so [TS]

01:37:28 ◼   ► the [TS]

01:37:30 ◼   ► the plus is it has to be the plus for me because if I pick up the the seven I've [TS]

01:37:36 ◼   ► trouble drive trouble seeing it even what do you what do you do for that I'm [TS]

01:37:40 ◼   ► this am in the same boat at a you know I'm insane but I've talked about on the [TS]

01:37:44 ◼   ► show before I need reading glasses to at least one of my contacts and what do you [TS]

01:37:47 ◼   ► do you go to zoom mode so that you're running it at the same of effective [TS]

01:37:51 ◼   ► resolution as the smaller one or do you just go in and bump the text size up [TS]

01:37:54 ◼   ► this this is terrible but I i do both [TS]

01:38:01 ◼   ► all right i mean i-i do both I I bump the text size up and i use the zoom mode [TS]

01:38:08 ◼   ► because it's just I i need i need that I i want to be able to pick up my phone [TS]

01:38:16 ◼   ► and and and and just be able to look at it to see a message in the message comes [TS]

01:38:23 ◼   ► in that that's what i want but even with zoom and my bigger text gets bigger text [TS]

01:38:30 ◼   ► doesn't work for everything bye [TS]

01:38:32 ◼   ► so even if it's true with the bigger text I still a lot of times have to to [TS]

01:38:37 ◼   ► pick up my glasses to actually see what's there with the set with the plus [TS]

01:38:41 ◼   ► i can usually just pick it up and look at it and say okay I i know that it [TS]

01:38:47 ◼   ► makes me sound like an older than i actually am even my eyes are in older [TS]

01:38:52 ◼   ► you know my root my clothes vision is worse than my age should be i'm actually [TS]

01:38:58 ◼   ► like behind so it makes me sound old and I remember being young and if you know [TS]

01:39:02 ◼   ► anybody who looks at daring fireball knows that is a designer I love small [TS]

01:39:05 ◼   ► type i love it aesthetically I do I like small and I used to like to do stuff [TS]

01:39:09 ◼   ► when I was in school paper where we'd make little like to fill in that the [TS]

01:39:12 ◼   ► empty ad spots would make little house ads for the paper itself and i would [TS]

01:39:16 ◼   ► just fill them with tiny little like literally like five or six . type and [TS]

01:39:20 ◼   ► footnotes you know I loved it so I resisted bumping the text size up as [TS]

01:39:28 ◼   ► long as I could because i like it but then once I gave him but i'll tell you [TS]

01:39:31 ◼   ► what i want to say something i don't know how many people from Apple listen [TS]

01:39:34 ◼   ► to the show but I've been thinking about this a lot lately [TS]

01:39:37 ◼   ► as I experiment with what's best for me with you know reading glasses are just [TS]

01:39:43 ◼   ► not wearing my contacts and using regular glasses because then I can just [TS]

01:39:46 ◼   ► take my glasses off and i can see I can see anything with my glasses off small [TS]

01:39:49 ◼   ► print the the the texturizing feature in in iOS where you go to display and [TS]

01:39:57 ◼   ► brightness text size and you can get to the same setting through the [TS]

01:40:00 ◼   ► accessibility to and and it says absolute to support dynamic type will [TS]

01:40:05 ◼   ► adjust your preferred reading size below [TS]

01:40:07 ◼   ► it's not just that it makes text size bigger a lot of places but especially I [TS]

01:40:12 ◼   ► think starting in iOS 9 and in iOS 10 it's even better it's not just that the [TS]

01:40:16 ◼   ► text is bigger but the way it flows makes it look like it's exactly right [TS]

01:40:21 ◼   ► but yeah it when they first introduced this feature a couple years ago and i [TS]

01:40:24 ◼   ► played with it I was like this is a great accessibility feature and people [TS]

01:40:28 ◼   ► who have vision problems will really appreciate I have a friend who has [TS]

01:40:31 ◼   ► really terrible eyes I mean maybe like it its it's like he's on the spectrum of [TS]

01:40:35 ◼   ► being blind not blind like you can't see but like he really blows it up like he [TS]

01:40:40 ◼   ► goes to the inaccessibility where there's like it's beyond that the top [TS]

01:40:43 ◼   ► setting you know there's like a special like hey do you want to expose super-big [TS]

01:40:47 ◼   ► like almost ludicrously large type he blows it up to there and he said it's [TS]

01:40:52 ◼   ► like a little game changer for him because even though it's ridiculously [TS]

01:40:55 ◼   ► big [TS]

01:40:56 ◼   ► he has absolutely no trouble reading text messages anymore changed his life [TS]

01:40:59 ◼   ► so I'm you know nowhere near that bad i just need 1.00 reading glasses but i'll [TS]

01:41:04 ◼   ► tell you what i really appreciate as somebody who appreciates fine design and [TS]

01:41:08 ◼   ► was resistant to this because I didn't want my iphone to look worse because i [TS]

01:41:12 ◼   ► was using big type it blows me away how i can go to clicks bigger on the type 3 [TS]

01:41:17 ◼   ► clicks bigger even and everything still looks like it's nicely designed yes [TS]

01:41:21 ◼   ► yeah it's beautiful to me and I look at my son's iphone and it acts it is [TS]

01:41:26 ◼   ► running at the stock default size because he's 12 years old and his eyes [TS]

01:41:29 ◼   ► are perfect i look at his now and it almost looks to me a statically just [TS]

01:41:34 ◼   ► judging is whether it's pleasing not whether i can read it but whether it's [TS]

01:41:37 ◼   ► pleasing or not it actually looks too small so i really i just want to say if [TS]

01:41:42 ◼   ► anybody who works on these accessibility features at apple and and the dynamic [TS]

01:41:46 ◼   ► sizing stuff that accommodates them the fact that i can only imagine how hard [TS]

01:41:50 ◼   ► that is to design something [TS]

01:41:51 ◼   ► that looks good at widely varying text sizes [TS]

01:41:55 ◼   ► I've designed many things in my life and it's it's really hard to do that and I [TS]

01:41:58 ◼   ► really appreciate it and I'll tell you what it's like what you just said about [TS]

01:42:01 ◼   ► running and zoomed on when you run into an app that doesn't use dynamic type i [TS]

01:42:04 ◼   ► wanted i want to smash my iphone uber i'm looking at you [TS]

01:42:07 ◼   ► yeah the uber happy I really have to get like a magnifying glass [TS]

01:42:12 ◼   ► I know you haven't heaven I I it it's this is the the type of stuff that i was [TS]

01:42:19 ◼   ► talking about earlier with you know their attention to detail [TS]

01:42:24 ◼   ► yeah that that other companies just don't do the fact that they've clearly [TS]

01:42:29 ◼   ► have a team that spent so much time system wide across so many apps have [TS]

01:42:33 ◼   ► noticed one bug where mail sometimes goes back to mail on iOS goes back to [TS]

01:42:38 ◼   ► smaller type and I I wonder and it confuses me because sometimes you get [TS]

01:42:41 ◼   ► email that's just styled text you know the person sending plaintext and I [TS]

01:42:45 ◼   ► thought they just picked a small font is picking it up but then I realized like [TS]

01:42:48 ◼   ► 2-3 message in a row or too small and I force quit mail and relaunch it and all [TS]

01:42:52 ◼   ► of a sudden the same message has the text that i prefer so if I've noticed [TS]

01:42:55 ◼   ► that mail there must be just a bug where it somehow loses track of the dynamic [TS]

01:42:59 ◼   ► size but system-wide messages male safari reader view they pick up this [TS]

01:43:05 ◼   ► thing and it just looks great and I can read it and it's great well I don't need [TS]

01:43:08 ◼   ► that so I don't have a preference i will say this after spending some time with [TS]

01:43:11 ◼   ► both and spending the last year on the regular success sighs I had my eyes are [TS]

01:43:16 ◼   ► not at the point where I need the bigger phone just for reading but I certainly I [TS]

01:43:20 ◼   ► I'm at the point now where when you say say that you do I know exactly what you [TS]

01:43:24 ◼   ► mean [TS]

01:43:24 ◼   ► yeah and if anybody out there is listening who doesn't count your [TS]

01:43:27 ◼   ► blessings whether if you're young you know appreciate what you have it I i do [TS]

01:43:32 ◼   ► think one thing about my vision and as it's getting worse as i get older i do [TS]

01:43:36 ◼   ► feel that I didn't waste my youth with perfect vision I feel like I i actually [TS]

01:43:41 ◼   ► appreciate it while I had it so did I oh my god i was it i told justin next horse [TS]

01:43:46 ◼   ► edge in that thing and he's making these numbers spreadsheets live like based on [TS]

01:43:52 ◼   ► the numbers that like Tim Cook and jeff williams are giving he's posting these [TS]

01:43:56 ◼   ► it's so amazing in in numbers and no be honest to god you it would i would just [TS]

01:44:01 ◼   ► like to have like a video feed of him just working in numbers [TS]

01:44:03 ◼   ► having her but he is numbers spreadsheet it's it's like this expansive canvas [TS]

01:44:09 ◼   ► that he pans across and he's got all these charts it's not like a bunch of [TS]

01:44:12 ◼   ► different sheets it's like one big sheet with a whole bunch of sections and [TS]

01:44:16 ◼   ► everything is it like 6 . type of looking college so I could basically sit [TS]

01:44:24 ◼   ► beside him as a spy and never get anything [TS]

01:44:27 ◼   ► now it does me it looked just like a bunch of dots like the way that sometime [TS]

01:44:32 ◼   ► did you get I think everybody might have gotten seated [TS]

01:44:36 ◼   ► everybody got review units from what i could sell got the exact same two phones [TS]

01:44:40 ◼   ► jet black iphone 7 regular black iphone 7 plus yes I think everybody got the [TS]

01:44:46 ◼   ► same ones [TS]

01:44:47 ◼   ► yep to my knowledge nobody had other than in the hands-on areas seeing a jet [TS]

01:44:51 ◼   ► black iphone 7 plus i actually like the matte black better I can totally see it [TS]

01:44:58 ◼   ► i'm also a to this point I'm still torn on both quadrants III don't know which [TS]

01:45:04 ◼   ► finished again I don't know which size to get you know really i honest to god I [TS]

01:45:08 ◼   ► don't have an ordered you you brought up a good point about about the blemishes [TS]

01:45:15 ◼   ► that could happen to the jet black one it is a gloss finish of course you know [TS]

01:45:21 ◼   ► when when showing a picture on stage I fell in love with the jet-black when [TS]

01:45:26 ◼   ► they were showing in the keynote because it's just so shiny and gorgeous i felt [TS]

01:45:31 ◼   ► like a crow you know who's on the journey [TS]

01:45:33 ◼   ► huh I want that but when i get back into the to the hands-on area and I saw that [TS]

01:45:38 ◼   ► the matte finish [TS]

01:45:40 ◼   ► I is out I i love that its title it's so subtle [TS]

01:45:45 ◼   ► I don't think that their initial batch of product photography does it just it [TS]

01:45:50 ◼   ► does i think i think that they're talking about the flat black yet black [TS]

01:45:54 ◼   ► regular black whatever you want to call in their product photography especially [TS]

01:45:58 ◼   ► what they showed us on stage and I don't know if this was made worse by the fact [TS]

01:46:02 ◼   ► that it was a projection but it looked like very dark grey not that it didn't [TS]

01:46:08 ◼   ► look good but that when you see it in person it is clearly black yes it is a [TS]

01:46:12 ◼   ► block [TS]

01:46:13 ◼   ► I had the feeling when we watch the event I I still thought they both looked [TS]

01:46:18 ◼   ► good but I thought I thought like that's a stretch calling that black and I know [TS]

01:46:22 ◼   ► the one of the reasons i thought that it stretches i know that black is a very [TS]

01:46:27 ◼   ► hard color to anodize on aluminum and that's why they abandoned what they [TS]

01:46:32 ◼   ► called slate with the five to go to the much lighter it's actually more like a [TS]

01:46:37 ◼   ► dark silver what they call spacecraft right but when you see in person it is [TS]

01:46:42 ◼   ► absolutely positively legit black and and it's stunning i thought so I'm not [TS]

01:46:48 ◼   ► worried about the little blemishes that may come up in and a phone i wouldn't i [TS]

01:46:55 ◼   ► don't use a case i have keys in my pocket I i have a lighter in my pocket i [TS]

01:47:00 ◼   ► would put the phone in there and it would get scratched all the craft but I [TS]

01:47:03 ◼   ► don't care about that and you know I I play guitar i have some expensive [TS]

01:47:08 ◼   ► guitars i play them and my belt buckle scrapes on them and I don't care about [TS]

01:47:13 ◼   ► that either [TS]

01:47:14 ◼   ► you know I just I want to use it and I want to use the best one and so that [TS]

01:47:19 ◼   ► isn't a consideration for me that will be consideration for a lot of people i [TS]

01:47:23 ◼   ► think the fact that my message will show up so so easily on that file and apple [TS]

01:47:30 ◼   ► does warn you about that i mean they're they're very clear about it so it's [TS]

01:47:34 ◼   ► going to happen but I just overall the look of the of the black over the jet [TS]

01:47:41 ◼   ► black i'm sitting here looking at it now and I'm just you know I'm just admiring [TS]

01:47:45 ◼   ► in here's an interesting thing i didn't mention in my review but I thought it [TS]

01:47:50 ◼   ► was really interesting is under the on the regular black the apple logo i think [TS]

01:47:56 ◼   ► it's actually just like previously it's it's a stainless steel insert i think [TS]

01:48:00 ◼   ► but it is it's super high-gloss you know the apple logo ups and the apple logo [TS]

01:48:04 ◼   ► pops off the back on the jet black [TS]

01:48:08 ◼   ► it's actually you actually have to put it in the right light to even see the [TS]

01:48:12 ◼   ► apple logo [TS]

01:48:14 ◼   ► it is it is the first iphone ever where I think that's true [TS]

01:48:18 ◼   ► like in most i'm sitting here playing with it now it's sort of getting towards [TS]

01:48:22 ◼   ► dusk is here but it most angles i can't even see the apple logo on the back [TS]

01:48:27 ◼   ► because the apple logo is shiny to it is also it is different it's not you know [TS]

01:48:32 ◼   ► there is an apple logo and you can feel it so i think it's also a stainless [TS]

01:48:35 ◼   ► steel insert like I can rub my fifth finger over and I feel the edges of the [TS]

01:48:39 ◼   ► apple logo but in most lighting angles if it's not if you're not catching the [TS]

01:48:43 ◼   ► light to get a reflection you don't see the apple logo [TS]

01:48:45 ◼   ► I didn't even notice that I'm gonna have to go look I don't know that that's a [TS]

01:48:49 ◼   ► reason for anybody to buy it or not buy it you know but it's just an interesting [TS]

01:48:53 ◼   ► thing to me that you know I don't know because I don't think they've ever made [TS]

01:48:57 ◼   ► an iphone before where the iphone for the apple doesn't pop on the map yeah I [TS]

01:49:00 ◼   ► think you're right what do you think about the feel this is the by far and [TS]

01:49:06 ◼   ► away the number one question I got last week is is the jet-black slippery and me [TS]

01:49:10 ◼   ► too and I was actually surprised with how tactile was it looks like a wet bar [TS]

01:49:18 ◼   ► so yes it does doesn't it [TS]

01:49:20 ◼   ► you know and you posted on Twitter about how it kind of stuck to your skin or you [TS]

01:49:27 ◼   ► posted on things like that and i thought you know what it that's exactly right [TS]

01:49:32 ◼   ► and it it looks like you're going to pick it up in its going to just pop [TS]

01:49:36 ◼   ► right out of your hand and you know smash but it it sticks to your hand [TS]

01:49:42 ◼   ► I'm I don't know I wonder i'm really curious i can't wait this isn't like one [TS]

01:49:46 ◼   ► of the things i can't wait until tomorrow when thousands of people start [TS]

01:49:50 ◼   ► getting them to see if everybody agrees with that or if it has something to do [TS]

01:49:53 ◼   ► with my skin mice my hands and only guy you've shaken my hand before I don't but [TS]

01:49:58 ◼   ► I wouldn't say that I have sweaty hands but my hands naturally have our nice and [TS]

01:50:03 ◼   ► moist [TS]

01:50:04 ◼   ► you know like they feel like I use nice moisturizer and wanted to give you my [TS]

01:50:07 ◼   ► visa number here or something and [TS]

01:50:10 ◼   ► but I'm just saying maybe i just i'm just curious if people who have let's [TS]

01:50:14 ◼   ► say dry hands which I don't have I don't suffer from dry and I wonder if people [TS]

01:50:19 ◼   ► have dry hands will find its slippery right because they don't i have seen [TS]

01:50:22 ◼   ► most people seem to agree with me that is it is a grippy phone it's a gritty [TS]

01:50:26 ◼   ► texture but uh uh marques Brownlee MK be HD it's he called it slippery in his [TS]

01:50:37 ◼   ► hands on area video and then he called it slippery in his unboxing when he got [TS]

01:50:41 ◼   ► a review unit on on Wednesday really so I don't know maybe he has dry hands I it [TS]

01:50:47 ◼   ► it is I've stand behind the fact that it's the grittiest phone I've ever felt [TS]

01:50:52 ◼   ► yeah our iphone I've ever felt a week later but well they're like there's [TS]

01:50:57 ◼   ► wonder whether there's any variance between dryness of hands and and that [TS]

01:51:01 ◼   ► that reaction samsung galaxy note 7 is actually more grippier than this but [TS]

01:51:06 ◼   ► that's because it blows up so it's hard to hold hey did you see the date they [TS]

01:51:13 ◼   ► actually just initiated the formal required i did I can't believe I mean I [TS]

01:51:17 ◼   ► don't want to I don't like i have tried to make as little hey over this is [TS]

01:51:21 ◼   ► possible i need to our wall because i don't understand i don't know how [TS]

01:51:24 ◼   ► widespread it is and I wonder I mean say what you want about samsung as like a [TS]

01:51:29 ◼   ► copycat company and I'd I really don't like them in that regard I really do [TS]

01:51:33 ◼   ► feel that they're sort of you know well like your feelings on 4l that's how i [TS]

01:51:38 ◼   ► feel about about samsung I don't like when they and when they are original i [TS]

01:51:42 ◼   ► tend to find it distasteful i don't really like I just I i I'm not a fan of [TS]

01:51:48 ◼   ► the company i don't know that means a shock to people but I think [TS]

01:51:52 ◼   ► engineering-wise they're you know they're very very competent you know [TS]

01:51:56 ◼   ► they I mean in fact they make they make chips they're used you know in the [TS]

01:51:59 ◼   ► iphone yeah there you know you can't knock him on on engineering quality so [TS]

01:52:04 ◼   ► there's a stash back to this that says there but for the grace of God goes any [TS]

01:52:09 ◼   ► company including Apple you know that this sort i don't know I i don't know [TS]

01:52:13 ◼   ► maybe we'll find out in the long run that there was some slip shot [TS]

01:52:17 ◼   ► engineering in there maybe it likes their warnings that were ignored you [TS]

01:52:22 ◼   ► know I don't know [TS]

01:52:23 ◼   ► that could be the case it could be the case that know this wouldn't happen to [TS]

01:52:26 ◼   ► apple because at apple or you know just insert another company here [TS]

01:52:31 ◼   ► lenovo or whoever you want to say was a good reputation where if engineer said [TS]

01:52:35 ◼   ► hey this battery you know with this many milliamps you know whatever the problem [TS]

01:52:39 ◼   ► is with this battery this is going to be a problem [TS]

01:52:42 ◼   ► this is beyond this is outside specs maybe or maybe maybe this was out who [TS]

01:52:46 ◼   ► knows what the explanation is so I don't want to make a over it but that said boy [TS]

01:52:49 ◼   ► this is a fiasco yeah [TS]

01:52:51 ◼   ► now how do things work in the US when when the the safety regulators issue a [TS]

01:52:57 ◼   ► recall do they follow that up with an investigation so we'll samsung be asked [TS]

01:53:01 ◼   ► to hand over papers to tighten the person I don't know answer I think it's [TS]

01:53:05 ◼   ► absolutely a hundred percent inevitable that they're going to suffer a [TS]

01:53:09 ◼   ► class-action lawsuit is all going to come out there now whether the [TS]

01:53:12 ◼   ► government will initiate on their own I'd I honestly don't know I don't know I [TS]

01:53:15 ◼   ► think that they might I think the US Consumer Product Safety Commission will [TS]

01:53:19 ◼   ► probably investigated on her own but it's going to get investigated by by the [TS]

01:53:22 ◼   ► class-action lawsuit did you see the thing you use the other thing to this is [TS]

01:53:25 ◼   ► and again it is samsung is the fact that they're having this problem in the first [TS]

01:53:31 ◼   ► place [TS]

01:53:32 ◼   ► I mean you know remember 20 years ago there was a powerbook that had a problem [TS]

01:53:36 ◼   ► with batteries somebody's battery on one of those like the powerbook 5300 I think [TS]

01:53:40 ◼   ► that had a you know but there were only like one or two cases of it happening it [TS]

01:53:44 ◼   ► was certainly far less frequently with this but on the other hand [TS]

01:53:47 ◼   ► apple sold far fewer powerbook 5300 than Samsung's Galaxy Note sevens but again [TS]

01:53:53 ◼   ► happened apple ones with the powerbook the engineering and design problems that [TS]

01:53:59 ◼   ► led to this let's leave those aside because we can't pass judgment on them [TS]

01:54:02 ◼   ► right now [TS]

01:54:02 ◼   ► public relations wise i think Samsung is absolutely botching this [TS]

01:54:06 ◼   ► no I think what they should do is is just say okay all of them right now send [TS]

01:54:12 ◼   ► them back every single one whether it's in the retail stores already been sold [TS]

01:54:17 ◼   ► unsold if it's in a warehouse if it's in a verizon store send them all back to us [TS]

01:54:21 ◼   ► every single one of them and we will make things right [TS]

01:54:25 ◼   ► somehow I don't know what making it right is I don't know if it's giving [TS]

01:54:27 ◼   ► everybody their money back [TS]

01:54:28 ◼   ► I don't know if it's giving them a different phone if it's asking them hey [TS]

01:54:32 ◼   ► you can either take your money back now or wait and we'll get you a [TS]

01:54:36 ◼   ► fixed galaxy note 7 in six weeks whatever it is but that's what they [TS]

01:54:39 ◼   ► should do what they're doing now is ridiculous did you see the thing where [TS]

01:54:42 ◼   ► they were gonna they're gonna put them in a mode where it only charges the [TS]

01:54:45 ◼   ► sixty percent oh my gosh I'm and I think that's off the table now that the US [TS]

01:54:50 ◼   ► Consumer Product you know now there's official recall but they yesterday [TS]

01:54:53 ◼   ► samsung announced that they were going to they were going to force a firmware [TS]

01:54:56 ◼   ► update over-the-air that only allowed them to charge to sixty percent Wow [TS]

01:55:00 ◼   ► which is wrong on a couple of levels right because even if you're like if you [TS]

01:55:07 ◼   ► as a galaxy note 7 owner are perfectly fine keeping the phone but now your [TS]

01:55:11 ◼   ► phone has sixty percent battery life man [TS]

01:55:15 ◼   ► anyway we got apple stuff to talk about but i thought this note 7 thing is i [TS]

01:55:19 ◼   ► identify you just have to cut losses right you have to tell ya that's the [TS]

01:55:23 ◼   ► right thing to do you remember the tylenol recall remember yes he's when [TS]

01:55:27 ◼   ► told me that job it some nutjob I put what he put in their cyanide or [TS]

01:55:33 ◼   ► something like that yeah it's some nut job working in a tylenol planned poison [TS]

01:55:38 ◼   ► a batch of tylenol with a cyanide and it got nipped in the bud but the way time [TS]

01:55:47 ◼   ► and all handled it is like it's like textbooks and public relations have been [TS]

01:55:50 ◼   ► written about it because thailand on new and i think i'm getting the details on [TS]

01:55:54 ◼   ► this right but the gist of it is the tylenol knew the exact matches that were [TS]

01:55:58 ◼   ► affected you know it's batches with these numbers and what they could have [TS]

01:56:01 ◼   ► done is said we you know all of these batches if you're you know distributor [TS]

01:56:05 ◼   ► if you're a drugstore whatever these batches of tylenol whatever strength [TS]

01:56:10 ◼   ► send them back this is a bad batches that's not what they did what tylenol [TS]

01:56:15 ◼   ► did is they said get every single thing in every store warehouse anywhere that [TS]

01:56:20 ◼   ► has the word tylenol on it whether it's tylenol cough syrup or whatever send it [TS]

01:56:25 ◼   ► all back get it all we're gonna we're just going to destroy the entire stock [TS]

01:56:29 ◼   ► of the tylenol as we know it and then we're going to give you new stuff so [TS]

01:56:32 ◼   ► that everybody can feel good about the tylenol that they're taking all right [TS]

01:56:36 ◼   ► it's save their company [TS]

01:56:38 ◼   ► yes save the company right it's a huge if they took a huge a much bigger loss [TS]

01:56:42 ◼   ► financially in a moment to deal with it but save the reputation because of what [TS]

01:56:47 ◼   ► it did is it actually did reinforce the reputation that [TS]

01:56:49 ◼   ► I'll also brand you can trust right there's nothing you can do to stop one [TS]

01:56:52 ◼   ► lone nut job but then tylenol said you know we want you to have complete faith [TS]

01:56:56 ◼   ► in the brand i think Samsung is to actually do this whole 60-percent trick [TS]

01:57:00 ◼   ► is like the opposite [TS]

01:57:02 ◼   ► well and I I said today you know when i when i posted about the the recall how [TS]

01:57:07 ◼   ► how are you going to trust them again [TS]

01:57:10 ◼   ► yeah i mean if i don't trust i really don't trust if the piece is the piece of [TS]

01:57:15 ◼   ► hardware that can catch fire I don't trust a software update you know this [TS]

01:57:19 ◼   ► piece of hardware as it is might catch fire but this you can trust this [TS]

01:57:23 ◼   ► software updates to their 10 [TS]

01:57:25 ◼   ► I don't know about that yeah all right back to the designers which one I don't [TS]

01:57:32 ◼   ► know i'm torn torn Jim I think I here's the thing that I really ought to do is [TS]

01:57:38 ◼   ► it's we've had a unbelievable hot stretch here in Philadelphia was 92 [TS]

01:57:42 ◼   ► yesterday i'm still waiting I'm still wearing shorts but i think it's cooling [TS]

01:57:46 ◼   ► off I gotta get some jeans on and try this plus size one with jeans because [TS]

01:57:51 ◼   ► wearing shorts as sort of a cheesy movie because it's a lot less opportunity the [TS]

01:57:54 ◼   ► least pleasant part of carrying that plus-sized iphone is getting it in added [TS]

01:57:58 ◼   ► jeans pockets [TS]

01:57:59 ◼   ► yeah i think though if you had to ikea have to tell me i had a mic + in my [TS]

01:58:08 ◼   ► front pocket [TS]

01:58:09 ◼   ► yeah that's what I do too but it's still it's not way harder to get out for me [TS]