The Talk Show

00:00:00 ◼   ► alright we gotta move is that there's an [TS]

00:00:02 ◼   ► emergency scheduled episode of the [TS]

00:00:04 ◼   ► talkshow Matthew panda Reno's be kind [TS]

00:00:06 ◼   ► enough to shuffle the schedule recording [TS]

00:00:09 ◼   ► on wednesday night we got a baseball [TS]

00:00:11 ◼   ► game coming up big important wild-card [TS]

00:00:13 ◼   ► game with that the Giants and the Mets [TS]

00:00:15 ◼   ► I've got travel plans this weekend that [TS]

00:00:19 ◼   ► have been rescheduled because there's [TS]

00:00:20 ◼   ► apparently a hurricane is coming towards [TS]

00:00:23 ◼   ► the United States and so we can either [TS]

00:00:24 ◼   ► record a short episode right now [TS]

00:00:26 ◼   ► short for the talk show or a probably [TS]

00:00:29 ◼   ► know episode until next week so anybody [TS]

00:00:31 ◼   ► who looks at the time on this and says [TS]

00:00:34 ◼   ► wow that's too short [TS]

00:00:35 ◼   ► well it's better than nothing and for [TS]

00:00:37 ◼   ► those of you who've been begging for [TS]

00:00:39 ◼   ► shorter episodes of the show here you go [TS]

00:00:40 ◼   ► to gift just for you [TS]

00:00:42 ◼   ► you're welcome thank the wild-card yeah [TS]

00:00:45 ◼   ► race ya i'm not a giants fan but my [TS]

00:00:47 ◼   ► family is there [TS]

00:00:49 ◼   ► yeah you gotta watch yep and the west [TS]

00:00:52 ◼   ► coast team you know it's the hometown [TS]

00:00:53 ◼   ► team so you gonna watch anyway I tell [TS]

00:00:55 ◼   ► people this i'm sure you know this [TS]

00:00:57 ◼   ► because I also know your uniform nerd i [TS]

00:01:01 ◼   ► tell people this and it blows people's [TS]

00:01:03 ◼   ► minds even baseball fans that the Mets [TS]

00:01:05 ◼   ► the the brooklyn dodgers in the New York [TS]

00:01:09 ◼   ► Giants left New York within like a year [TS]

00:01:11 ◼   ► of each other and it was like I don't [TS]

00:01:12 ◼   ► know 99 or 60 and it left New York which [TS]

00:01:16 ◼   ► used to have two nationally teams with [TS]

00:01:17 ◼   ► no national league teams and so they [TS]

00:01:19 ◼   ► created the Mets to fill the void left [TS]

00:01:22 ◼   ► behind by both teams and because it was [TS]

00:01:24 ◼   ► two teams the Mets colors are Dodger [TS]

00:01:27 ◼   ► blue and giant orange and I tell people [TS]

00:01:30 ◼   ► this and they're they're like no they're [TS]

00:01:31 ◼   ► not and then they go look at the Met [TS]

00:01:33 ◼   ► uniforms and they're like oh well [TS]

00:01:36 ◼   ► actually weird and I'm like I and don't [TS]

00:01:38 ◼   ► you think it's a little weird don't you [TS]

00:01:39 ◼   ► think it's a little weird that those [TS]

00:01:40 ◼   ► colors don't really go that well yeah [TS]

00:01:42 ◼   ► yeah that was the crime of expediency [TS]

00:01:47 ◼   ► there was no there's no careful designer [TS]

00:01:50 ◼   ► behind that one I don't think and it's [TS]

00:01:53 ◼   ► you know the other color for the Dodgers [TS]

00:01:55 ◼   ► are the giants at least is black which [TS]

00:01:57 ◼   ► doesn't really you can't really mixed [TS]

00:01:58 ◼   ► with anything so it's really the you [TS]

00:02:00 ◼   ► know as long as you're going to go with [TS]

00:02:01 ◼   ► this idea which was a sketchy idea i [TS]

00:02:04 ◼   ► think in the first place but there you [TS]

00:02:06 ◼   ► go there remind you and this is it's [TS]

00:02:08 ◼   ► like not the same colors but it reminds [TS]

00:02:10 ◼   ► me of the mellow yellow car in [TS]

00:02:13 ◼   ► days of thunder because those colors [TS]

00:02:15 ◼   ► just so awful but it's just like reminds [TS]

00:02:18 ◼   ► me of a of a color scheme that would be [TS]

00:02:20 ◼   ► out of that scar like you know over like [TS]

00:02:22 ◼   ► a late late nineties NASCAR car you know [TS]

00:02:25 ◼   ► they're like they're more sedate these [TS]

00:02:27 ◼   ► days [TS]

00:02:27 ◼   ► yeah who do you like in a game tonight I [TS]

00:02:30 ◼   ► think that you know I think the gentle [TS]

00:02:32 ◼   ► pull it out they tend to they tend to [TS]

00:02:33 ◼   ► somehow by hook or crook they tend to [TS]

00:02:36 ◼   ► like will react better under pressure [TS]

00:02:37 ◼   ► and come through and you know I never [TS]

00:02:39 ◼   ► count Bumgarner out nobody's a just an [TS]

00:02:42 ◼   ► amazing picture and he said he's a beast [TS]

00:02:44 ◼   ► so syndergaard my mouth [TS]

00:02:46 ◼   ► syndergaard for pitching for the Mets is [TS]

00:02:48 ◼   ► one of the best pitchers in baseball you [TS]

00:02:49 ◼   ► can't go wrong with the Mets have got to [TS]

00:02:51 ◼   ► like their chances but I think right now [TS]

00:02:54 ◼   ► given the last 34 years of baseball in a [TS]

00:02:57 ◼   ► big game [TS]

00:02:58 ◼   ► I don't think anybody is better than [TS]

00:02:59 ◼   ► bunkar I mean the record you know [TS]

00:03:01 ◼   ► yeah it's crazy i mean the the world [TS]

00:03:04 ◼   ► series their last world series when was [TS]

00:03:05 ◼   ► just insane you know when ya know just [TS]

00:03:08 ◼   ► it is called me back in i'll do it [TS]

00:03:10 ◼   ► it was as close to 12 years ago was [TS]

00:03:13 ◼   ► about as close as you can get to us to a [TS]

00:03:15 ◼   ► single person one man winning the World [TS]

00:03:18 ◼   ► Series first team to visit it's really [TS]

00:03:21 ◼   ► thats you know there's no other way to [TS]

00:03:22 ◼   ► put it [TS]

00:03:23 ◼   ► I i really hope the giants lose at some [TS]

00:03:26 ◼   ► point though because i had if they win [TS]

00:03:28 ◼   ► the goddamn world series again and that [TS]

00:03:29 ◼   ► does every other year they what they [TS]

00:03:32 ◼   ► would have wanted and yeah every other [TS]

00:03:34 ◼   ► year 12 12 10 10 10 12 14 16 yes Aria 10 [TS]

00:03:40 ◼   ► 12 14 16 right and then you know they're [TS]

00:03:42 ◼   ► gonna finish last . places [TS]

00:03:44 ◼   ► yeah exactly they're gonna be [TS]

00:03:46 ◼   ► insufferable to you know like all of the [TS]

00:03:48 ◼   ► fans of being insufferable I mean I [TS]

00:03:51 ◼   ► locate iluv the Warriors you know i love [TS]

00:03:53 ◼   ► steph curry and I wish they would have [TS]

00:03:56 ◼   ► won but I'm almost kind of glad I didn't [TS]

00:03:58 ◼   ► because if they wanted the Giants one of [TS]

00:04:00 ◼   ► the same year would just be impossible [TS]

00:04:02 ◼   ► I just be impossible and they did take [TS]

00:04:05 ◼   ► it to inseparable levels because there [TS]

00:04:07 ◼   ► was a story Africans who published it [TS]

00:04:09 ◼   ► might have been the business week but I [TS]

00:04:11 ◼   ► know someone even sports publication but [TS]

00:04:13 ◼   ► somebody out of peace on the on the [TS]

00:04:15 ◼   ► Warriors while there are still months [TS]

00:04:18 ◼   ► away from the playoffs about how Silicon [TS]

00:04:20 ◼   ► Valley geniuses have had one you know [TS]

00:04:22 ◼   ► beaten the NBA and its own game [TS]

00:04:25 ◼   ► created an unbeatable team and it's like [TS]

00:04:27 ◼   ► a take it easy guys [TS]

00:04:29 ◼   ► yeah that was so that was a pretty [TS]

00:04:32 ◼   ► remarkable piece of PR placement I was [TS]

00:04:36 ◼   ► but I was pretty staggered by the fact [TS]

00:04:38 ◼   ► that one thing and I you know you're a [TS]

00:04:41 ◼   ► Yankees fan too i think one thing all [TS]

00:04:42 ◼   ► youngest fans can agree on is that we do [TS]

00:04:44 ◼   ► not like insufferable fans blow right [TS]

00:04:48 ◼   ► championships right because we're so [TS]

00:04:50 ◼   ► humble and fall to the earth [TS]

00:04:52 ◼   ► exactly i heard calling card printer [TS]

00:04:54 ◼   ► exactly [TS]

00:04:55 ◼   ► I who else you like in the baseball [TS]

00:04:58 ◼   ► playoffs I i gotta say i'm gonna go with [TS]

00:05:00 ◼   ► the obvious answers and it really pop [TS]

00:05:02 ◼   ► pick first if you don't mind I'm gonna [TS]

00:05:03 ◼   ► scare ya Cubs and I'm i really hate to [TS]

00:05:06 ◼   ► say the following two words Red Sox Red [TS]

00:05:10 ◼   ► Sox but then I hope the Cubs beat the [TS]

00:05:13 ◼   ► red sox like that would assume you would [TS]

00:05:15 ◼   ► be delicious right yeah yeah that would [TS]

00:05:20 ◼   ► be I mean the Cubs you know I don't know [TS]

00:05:23 ◼   ► I don't know I mean I think the Red Sox [TS]

00:05:26 ◼   ► is probably my number one pick and i [TS]

00:05:28 ◼   ► would really detest that the Dodgers won [TS]

00:05:30 ◼   ► but they've been playing so incredibly [TS]

00:05:32 ◼   ► well aside from these last three games [TS]

00:05:33 ◼   ► which the Giants destroyed them yeah but [TS]

00:05:37 ◼   ► yeah I mean I think I think we could see [TS]

00:05:39 ◼   ► the one of those i think that when I [TS]

00:05:41 ◼   ► watch them because i was watching to see [TS]

00:05:42 ◼   ► the vin scully telecasts and it just [TS]

00:05:45 ◼   ► looked to me like the Dodgers I know [TS]

00:05:46 ◼   ► they were still fighting for for you [TS]

00:05:48 ◼   ► know home field and stuff like that [TS]

00:05:49 ◼   ► there did wasn't like the games didn't [TS]

00:05:51 ◼   ► matter but they had already once they [TS]

00:05:53 ◼   ► blocked up that they were gonna be the [TS]

00:05:55 ◼   ► you know the middle still working to [TS]

00:05:57 ◼   ► catch the Cubs so they weren't going to [TS]

00:05:59 ◼   ► get to play the wild-card team and I [TS]

00:06:00 ◼   ► feel like I field wasn't enough to [TS]

00:06:02 ◼   ► really fire them up they played flat [TS]

00:06:04 ◼   ► mmm yeah i think so I mean it was it was [TS]

00:06:07 ◼   ► kind of you know bittersweet to I mean [TS]

00:06:09 ◼   ► you have been Scully coming in you know [TS]

00:06:11 ◼   ► doing Collin those games last games in [TS]

00:06:13 ◼   ► San Francisco and so it was so cool to [TS]

00:06:16 ◼   ► see and it was just like a man you know [TS]

00:06:17 ◼   ► when one first win one for VIN but not [TS]

00:06:20 ◼   ► well and they got it on the the last [TS]

00:06:23 ◼   ► dodger game you know I mean like yeah i [TS]

00:06:25 ◼   ► mean last home game for the Dodgers so [TS]

00:06:27 ◼   ► light home game for the Dodgers one with [TS]

00:06:29 ◼   ► the dramatic walk-off home run that [TS]

00:06:31 ◼   ► Scully got the call yeah that's true so [TS]

00:06:33 ◼   ► I feel like he does [TS]

00:06:34 ◼   ► yeah it is parking okay yeah they got [TS]

00:06:36 ◼   ► that way [TS]

00:06:37 ◼   ► anyway as we speak literally with the [TS]

00:06:40 ◼   ► start of this podcast was the the last [TS]

00:06:43 ◼   ► holdup was big breaking news [TS]

00:06:46 ◼   ► puh by you yeah uh yeah so Samsung [TS]

00:06:51 ◼   ► acquired live which is the company [TS]

00:06:53 ◼   ► created by founded by dad Klaus madam [TS]

00:06:57 ◼   ► chair and Chris Brigham who all worked [TS]

00:07:00 ◼   ► on Cirie which was acquired by apple in [TS]

00:07:03 ◼   ► 2010 so they create the left in 2012 [TS]

00:07:06 ◼   ► well over the years several of them left [TS]

00:07:08 ◼   ► but dog left in 2012 founded a div which [TS]

00:07:14 ◼   ► is a next gen AI and then worked on that [TS]

00:07:17 ◼   ► for several years and has just sold it [TS]

00:07:19 ◼   ► to samsung which is i think is sort of [TS]

00:07:25 ◼   ► it they were either i hate to say i'm [TS]

00:07:28 ◼   ► not going to say that they were built to [TS]

00:07:29 ◼   ► be sold but i think it is then we can [TS]

00:07:32 ◼   ► get to Google's announcements we will [TS]

00:07:34 ◼   ► get to Google's answers later in the [TS]

00:07:35 ◼   ► show but i feel like these sort of AI [TS]

00:07:39 ◼   ► systems assistance systems are [TS]

00:07:44 ◼   ► fundamentally have to be built into the [TS]

00:07:46 ◼   ► devices [TS]

00:07:47 ◼   ► you can't just be a nap right and and [TS]

00:07:49 ◼   ► right as a standalone company that's [TS]

00:07:51 ◼   ► what viv would have been is you know you [TS]

00:07:54 ◼   ► have to launch the vApp and then do your [TS]

00:07:56 ◼   ► stuff and you could there's some cool [TS]

00:07:57 ◼   ► you know that's how series started to [TS]

00:07:58 ◼   ► but the everybody is moving in the [TS]

00:08:01 ◼   ► direction of integrating these things [TS]

00:08:03 ◼   ► into a system level so that you can [TS]

00:08:05 ◼   ► address that you know yet whether it's [TS]

00:08:06 ◼   ► so you can say that the device hey [TS]

00:08:08 ◼   ► dingus you know I'm you know to go get [TS]

00:08:10 ◼   ► me an uber whatever that the baby or to [TS]

00:08:13 ◼   ► just have access to a button like the [TS]

00:08:15 ◼   ► way that the new google assistant works [TS]

00:08:18 ◼   ► with a long press on the home button and [TS]

00:08:19 ◼   ► the same way that zero works at cetera [TS]

00:08:21 ◼   ► right yeah i mean i think with viv I [TS]

00:08:25 ◼   ► talk to . quite a bit you know we [TS]

00:08:27 ◼   ► interviewed him in May at our conference [TS]

00:08:31 ◼   ► in New York and I had talked to him a [TS]

00:08:34 ◼   ► little bit previously obviously in the [TS]

00:08:35 ◼   ► run-up and you kind of get the feel for [TS]

00:08:37 ◼   ► what to talk about onstage and if [TS]

00:08:40 ◼   ► they're their philosophy nice set of us [TS]

00:08:42 ◼   ► onstage to it's not like private [TS]

00:08:43 ◼   ► information anything but he said that [TS]

00:08:44 ◼   ► they want to you know they wanted to [TS]

00:08:47 ◼   ► launch the app as a sort of proof of [TS]

00:08:50 ◼   ► concept [TS]

00:08:51 ◼   ► right but their vision was the vivid [TS]

00:08:53 ◼   ► button in every app next to every search [TS]

00:08:56 ◼   ► bar etc etc and I you know at the time [TS]

00:08:59 ◼   ► and I told him this thing that's like [TS]

00:09:01 ◼   ► incredibly optimistic right because [TS]

00:09:03 ◼   ► everybody's sort of in introducing their [TS]

00:09:06 ◼   ► own systems of this type specifically [TS]

00:09:09 ◼   ► because they don't want to be [TS]

00:09:10 ◼   ► disintermediated by you know somebody [TS]

00:09:13 ◼   ► else's system right [TS]

00:09:14 ◼   ► apple in you know introduce serie for a [TS]

00:09:16 ◼   ► variety of reasons but one of those [TS]

00:09:18 ◼   ► reasons is it you go to Google less with [TS]

00:09:21 ◼   ► it right you go to you go out to some [TS]

00:09:23 ◼   ► competitors product less with it and the [TS]

00:09:26 ◼   ► with Apple it's a little different [TS]

00:09:28 ◼   ► equation you know you're slicing and the [TS]

00:09:30 ◼   ► pie little different is it doesn't [TS]

00:09:31 ◼   ► necessarily make its money when you do a [TS]

00:09:33 ◼   ► google search and click on that right [TS]

00:09:34 ◼   ► but it it does compete with device [TS]

00:09:37 ◼   ► makers like Samsung and other folks who [TS]

00:09:40 ◼   ► are trying to you know carve out a piece [TS]

00:09:43 ◼   ► of people's life you know and lock them [TS]

00:09:47 ◼   ► into a system that says look I know so [TS]

00:09:51 ◼   ► much about you I i know all of these [TS]

00:09:55 ◼   ► things that I need to know to deserve [TS]

00:09:57 ◼   ► you well and to do the things you want [TS]

00:09:59 ◼   ► me to do with efficiency [TS]

00:10:00 ◼   ► why would you ever leave why would you [TS]

00:10:02 ◼   ► ever go you know why did why do you want [TS]

00:10:04 ◼   ► to do that and I think that that is an [TS]

00:10:06 ◼   ► insurmountable or will be insurmountable [TS]

00:10:08 ◼   ► very very soon as far as you know [TS]

00:10:10 ◼   ► customer Locke in and like a third [TS]

00:10:12 ◼   ► entrance into the system so honestly [TS]

00:10:14 ◼   ► this is a good time for them I mean he [TS]

00:10:16 ◼   ► said this is about ubiquity because [TS]

00:10:19 ◼   ► Samsung has you know 500 million devices [TS]

00:10:21 ◼   ► or whatever which you know that's a fair [TS]

00:10:23 ◼   ► statement like if you want to be [TS]

00:10:24 ◼   ► ubiquitous what are you do who you gonna [TS]

00:10:26 ◼   ► go to settle for companies and three of [TS]

00:10:28 ◼   ► them have their own already [TS]

00:10:29 ◼   ► you know I mean yep and yeah I I i think [TS]

00:10:34 ◼   ► it was destined to be acquired by [TS]

00:10:36 ◼   ► somebody whether would be Apple or [TS]

00:10:37 ◼   ► Google or Amazon or Microsoft who would [TS]

00:10:40 ◼   ► buy them to integrate with what they are [TS]

00:10:43 ◼   ► already working on or someone like [TS]

00:10:45 ◼   ► Samsung who is the biggest example i can [TS]

00:10:47 ◼   ► think of who just had this glaring hole [TS]

00:10:50 ◼   ► in their own you know technology that [TS]

00:10:52 ◼   ► they own that that that plays this game [TS]

00:10:54 ◼   ► so right kind of I don't know any I'd [TS]

00:10:58 ◼   ► never met the guy so but just from my [TS]

00:11:00 ◼   ► armchair quarterback position across the [TS]

00:11:02 ◼   ► continent it [TS]

00:11:03 ◼   ► I'm [TS]

00:11:04 ◼   ► I think this is huge news but I'm not [TS]

00:11:05 ◼   ► the least bit surprised that Samsung [TS]

00:11:07 ◼   ► bottom [TS]

00:11:09 ◼   ► yeah no not at all i mean i think it's [TS]

00:11:12 ◼   ► it's definitely if you were to have [TS]

00:11:13 ◼   ► asked me a couple of days ago you know [TS]

00:11:15 ◼   ► which which company would buy this you [TS]

00:11:18 ◼   ► know that like i said there's only a [TS]

00:11:20 ◼   ► handful and I was telling somebody else [TS]

00:11:22 ◼   ► and they're like oh I don't know you [TS]

00:11:23 ◼   ► know if they're so far along that they [TS]

00:11:25 ◼   ► couldn't have been helped by viv you [TS]

00:11:27 ◼   ► know by this team and I think that it's [TS]

00:11:29 ◼   ► true that Amazon or Google or Apple [TS]

00:11:31 ◼   ► could definitely have have utilized this [TS]

00:11:34 ◼   ► technology and expertise right because [TS]

00:11:35 ◼   ► they've got an insane team but at the [TS]

00:11:38 ◼   ► same time they've already sort of made [TS]

00:11:41 ◼   ► their bed and now they have to build on [TS]

00:11:42 ◼   ► top of that bed and this isn't the time [TS]

00:11:44 ◼   ► to be taking that bed and throwing it [TS]

00:11:46 ◼   ► out and purchasing a new bed you know [TS]

00:11:48 ◼   ► and i think that that is its simplistic [TS]

00:11:51 ◼   ► analogy but AI systems like this that [TS]

00:11:54 ◼   ► need to be trained and integrated are [TS]

00:11:56 ◼   ► not like plug-and-play you know you [TS]

00:11:58 ◼   ► don't just kind of x 1 and then instead [TS]

00:12:01 ◼   ► hey I as a as a concept is an additive [TS]

00:12:05 ◼   ► concept so you can sort of pour into [TS]

00:12:07 ◼   ► other buckets and it will improve them [TS]

00:12:09 ◼   ► but if you're looking for like a cross [TS]

00:12:11 ◼   ► device cross-platform solution that sort [TS]

00:12:15 ◼   ► of you know is your brain across all of [TS]

00:12:19 ◼   ► this that recognizes people and their [TS]

00:12:21 ◼   ► context and serves them that's not [TS]

00:12:23 ◼   ► something you just buy and go click [TS]

00:12:25 ◼   ► click I mean theory took a long time to [TS]

00:12:26 ◼   ► integrate and it's still like far from [TS]

00:12:29 ◼   ► as sophisticated as it could be [TS]

00:12:31 ◼   ► or or sophisticated as it is but Apple [TS]

00:12:34 ◼   ► has not yet you know unlocked those [TS]

00:12:36 ◼   ► capabilities [TS]

00:12:37 ◼   ► yeah yeah and you know i just posted i [TS]

00:12:40 ◼   ► just link to the article like literally [TS]

00:12:41 ◼   ► while recording but I link to the [TS]

00:12:44 ◼   ► article at TechCrunch and my quick [TS]

00:12:47 ◼   ► comment is just does anyone disagree [TS]

00:12:48 ◼   ► that AI system technology is table [TS]

00:12:51 ◼   ► stakes for the next decade [TS]

00:12:53 ◼   ► yeah i don't know i think this is one of [TS]

00:12:55 ◼   ► those rare things where everybody agrees [TS]

00:12:57 ◼   ► I don't know anybody who disagrees with [TS]

00:12:59 ◼   ► this you know you how you get the [TS]

00:13:01 ◼   ► person's like no that's stupid nobody [TS]

00:13:03 ◼   ► should have one of those right and I [TS]

00:13:05 ◼   ► know it's just another way for samsung [TS]

00:13:07 ◼   ► to sort of assert their independence [TS]

00:13:08 ◼   ► from google you know it right terms of [TS]

00:13:11 ◼   ► being at did it is not a good position [TS]

00:13:15 ◼   ► to be in for them to be big jump [TS]

00:13:17 ◼   ► weekly beholden to google to provide all [TS]

00:13:19 ◼   ► of that intelligence not at all not at [TS]

00:13:21 ◼   ► all it doesn't make any sense for them [TS]

00:13:23 ◼   ► and it hasn't made sense for a while [TS]

00:13:24 ◼   ► which is why they've been experimenting [TS]

00:13:26 ◼   ► with these and other stuff but with [TS]

00:13:28 ◼   ► Samsung they have two options they can [TS]

00:13:30 ◼   ► sort of try to create a mobile operating [TS]

00:13:32 ◼   ► system right like trying to like do a [TS]

00:13:35 ◼   ► nandroid right . android and just like [TS]

00:13:37 ◼   ► turn and burn and make a mess of things [TS]

00:13:40 ◼   ► and in the go as fast as they can and [TS]

00:13:42 ◼   ► then have to clean it all up like [TS]

00:13:44 ◼   ► honestly enjoyed what I we joked about [TS]

00:13:46 ◼   ► this portion analogy with the whole you [TS]

00:13:48 ◼   ► know the iphone like cave just refine [TS]

00:13:50 ◼   ► this portion thing but there's sort of [TS]

00:13:52 ◼   ► another saying about Porsha which is [TS]

00:13:53 ◼   ► that they made a mistake 50 years ago [TS]

00:13:55 ◼   ► and I spent 50 years fixing it and that [TS]

00:13:58 ◼   ► that mistake was the teammate on rear [TS]

00:14:00 ◼   ► wheel we will drive car with an engine [TS]

00:14:03 ◼   ► in the back right [TS]

00:14:04 ◼   ► it's like now that doesn't the physics [TS]

00:14:06 ◼   ► anybody check the physics and so you [TS]

00:14:10 ◼   ► know they're famously 911 famously [TS]

00:14:12 ◼   ► squarely and hard to drive and have [TS]

00:14:13 ◼   ► gotten better they've added traction [TS]

00:14:15 ◼   ► control and new suspension and steering [TS]

00:14:18 ◼   ► assistance and you know better [TS]

00:14:20 ◼   ► differentials and blah blah blah right [TS]

00:14:22 ◼   ► on but it took 50 years to get the [TS]

00:14:24 ◼   ► window space where you can actually take [TS]

00:14:26 ◼   ► a 911 out and drive it to the store and [TS]

00:14:28 ◼   ► back and not be afraid you're going to [TS]

00:14:29 ◼   ► end your life you know and like if if it [TS]

00:14:33 ◼   ► rains for like three seconds it's like [TS]

00:14:35 ◼   ► done you might as well pull over [TS]

00:14:36 ◼   ► no but i think that that is an [TS]

00:14:39 ◼   ► interesting analogy when you look at [TS]

00:14:40 ◼   ► Android because android was created out [TS]

00:14:43 ◼   ► of necessity you know what sort of [TS]

00:14:44 ◼   ► created to be one thing and then [TS]

00:14:46 ◼   ► purchased and then modified for other [TS]

00:14:48 ◼   ► uses and has been essentially fixed [TS]

00:14:51 ◼   ► right over the intervening years it like [TS]

00:14:53 ◼   ► patches have been placed on holes and [TS]

00:14:57 ◼   ► things have been us [TS]

00:14:59 ◼   ► d soldered and taken out and Bolton new [TS]

00:15:01 ◼   ► things have been bolted on and it's in [TS]

00:15:03 ◼   ► the shape where you could conceivably [TS]

00:15:04 ◼   ► say oh you know I could pick up an [TS]

00:15:06 ◼   ► android phone and use it for pretty much [TS]

00:15:07 ◼   ► nine-tenths of my tasks or an iPhone and [TS]

00:15:10 ◼   ► those differentiating factors are really [TS]

00:15:12 ◼   ► like the personalization and [TS]

00:15:13 ◼   ► customization and an artificial [TS]

00:15:15 ◼   ► artificial intelligence is a part of [TS]

00:15:17 ◼   ► that like does my phone recognize me and [TS]

00:15:19 ◼   ► everything I have to know I need to know [TS]

00:15:21 ◼   ► so if you look at samsung you go should [TS]

00:15:23 ◼   ► sam some pull an Android and build an OS [TS]

00:15:26 ◼   ► from scratch or should it start with the [TS]

00:15:29 ◼   ► core differentiating factor which is the [TS]

00:15:30 ◼   ► the eye and then sort of work outwards [TS]

00:15:32 ◼   ► from there because it has android [TS]

00:15:34 ◼   ► doesn't really need to build something [TS]

00:15:36 ◼   ► new [TS]

00:15:36 ◼   ► Google's like open you know you can have [TS]

00:15:38 ◼   ► all this almost all the stuff except for [TS]

00:15:41 ◼   ► the google stuff right and that's that's [TS]

00:15:43 ◼   ► samsung going well why don't we just [TS]

00:15:46 ◼   ► build their own quote unquote google [TS]

00:15:48 ◼   ► stuff right the stars that allows people [TS]

00:15:50 ◼   ► to go all i can pick up my samsung and [TS]

00:15:52 ◼   ► just ask it something i can talk to my [TS]

00:15:54 ◼   ► fridge and ask it something right which [TS]

00:15:59 ◼   ► is going to be it [TS]

00:16:01 ◼   ► this actually works out almost seems [TS]

00:16:02 ◼   ► like we planned this but it actually is [TS]

00:16:04 ◼   ► a pretty good segue into Google's event [TS]

00:16:07 ◼   ► which was yesterday as we record earlier [TS]

00:16:10 ◼   ► this week that made by google event but [TS]

00:16:13 ◼   ► first since we're moving right along [TS]

00:16:16 ◼   ► I'm going to thank our first sponsor is [TS]

00:16:18 ◼   ► our good friends at fracture fracture is [TS]

00:16:21 ◼   ► the company you know them they print [TS]

00:16:23 ◼   ► your photos directly on glass I think [TS]

00:16:26 ◼   ► there's probably a lot of people up that [TS]

00:16:30 ◼   ► probably think well glass is heavy so [TS]

00:16:31 ◼   ► this is like a heavy thing to put on the [TS]

00:16:33 ◼   ► wall [TS]

00:16:33 ◼   ► one of the things I don't mention it I'm [TS]

00:16:35 ◼   ► stealing this from market by the way [TS]

00:16:36 ◼   ► markup mention this point on on ATP but [TS]

00:16:39 ◼   ► I'm stealing it [TS]

00:16:40 ◼   ► one of the things that makes up these [TS]

00:16:42 ◼   ► fracture prints so remarkable is how [TS]

00:16:44 ◼   ► lightweight they are they they come they [TS]

00:16:47 ◼   ► self hanging they call it but everything [TS]

00:16:49 ◼   ► you need to hang it on the wall is on [TS]

00:16:50 ◼   ► the back of this piece of glass so you [TS]

00:16:52 ◼   ► send them your photos they print them [TS]

00:16:54 ◼   ► directly on the glass [TS]

00:16:55 ◼   ► it looks like it's right on the surface [TS]

00:16:56 ◼   ► of the glass edge-to-edge [TS]

00:16:59 ◼   ► corner-to-corner no frame necessary it's [TS]

00:17:02 ◼   ► just the glass and then there's just the [TS]

00:17:05 ◼   ► the thing you need to hang it on the [TS]

00:17:06 ◼   ► wall you just you know that they don't [TS]

00:17:08 ◼   ► come to your house and put the nail in [TS]

00:17:09 ◼   ► the wall but other than that it's it it [TS]

00:17:11 ◼   ► hangs itself super-lightweight almost [TS]

00:17:14 ◼   ► like lighter than you think it could be [TS]

00:17:16 ◼   ► which makes you feel really good hanging [TS]

00:17:19 ◼   ► on the wall because you don't feel like [TS]

00:17:21 ◼   ► hey this is like a big heavy piece of [TS]

00:17:22 ◼   ► glass it's gonna break and put broken [TS]

00:17:25 ◼   ► glass all over the floor whatever [TS]

00:17:26 ◼   ► quality is excellent [TS]

00:17:29 ◼   ► I mean these this is how I print photos [TS]

00:17:31 ◼   ► I don't you know I can't imagine why [TS]

00:17:33 ◼   ► would print them some other way [TS]

00:17:35 ◼   ► great quality all sorts of great sizes [TS]

00:17:37 ◼   ► great price they are made in a [TS]

00:17:40 ◼   ► carbon-neutral factory right and [TS]

00:17:42 ◼   ► beautiful gainesville floor [TS]

00:17:43 ◼   ► and here's the thing they're up in there [TS]

00:17:47 ◼   ► there there sponsorships recently [TS]

00:17:49 ◼   ► September our in October because these [TS]

00:17:53 ◼   ► are fantastic gifts [TS]

00:17:55 ◼   ► I'd really are it'sit's both they make [TS]

00:17:57 ◼   ► the people like you're you're you're [TS]

00:17:59 ◼   ► given the grandparents given to other [TS]

00:18:01 ◼   ► family members stuff like that [TS]

00:18:03 ◼   ► if you've got kids get some printed [TS]

00:18:06 ◼   ► pictures printed of them giving to [TS]

00:18:07 ◼   ► everybody for Christmas and and the [TS]

00:18:09 ◼   ► other holidays great gift for a couple [TS]

00:18:12 ◼   ► reasons it makes the people begin to [TS]

00:18:13 ◼   ► really happy trust me they love them and [TS]

00:18:16 ◼   ► it's so easy it is so easy for you in [TS]

00:18:18 ◼   ► terms of hey let's knock off of you know [TS]

00:18:21 ◼   ► all the parents and grandparents and [TS]

00:18:22 ◼   ► stuff like that knock off the the [TS]

00:18:24 ◼   ► holiday gift items [TS]

00:18:26 ◼   ► here's the reason I want you to think [TS]

00:18:28 ◼   ► about doing that now or soon because I [TS]

00:18:31 ◼   ► these things are all made by hand right [TS]

00:18:32 ◼   ► here in florida i'm not in Florida but [TS]

00:18:35 ◼   ► right here in the US they get backed up [TS]

00:18:37 ◼   ► for the holidays is what I'm going to [TS]

00:18:39 ◼   ► get that so you can't wait to like the [TS]

00:18:41 ◼   ► beginning of december and then still get [TS]

00:18:42 ◼   ► it by the end of $MONTH december for the [TS]

00:18:44 ◼   ► for the holidays so think about it now [TS]

00:18:46 ◼   ► you'llyou'll knock off some on your [TS]

00:18:48 ◼   ► shopping list way early you'll be ahead [TS]

00:18:50 ◼   ► of the game where do you go you go to [TS]

00:18:52 ◼   ► fracture me.com that's our website / [TS]

00:18:55 ◼   ► podcast that's the thing to remember [TS]

00:18:57 ◼   ► that they're using the same URL for all [TS]

00:19:00 ◼   ► their podcast at and then they'll just [TS]

00:19:02 ◼   ► ask you one question survey of where did [TS]

00:19:04 ◼   ► you hear about it from and that's very [TS]

00:19:06 ◼   ► telling you heard from the talk show and [TS]

00:19:08 ◼   ► anyway you go to that URL you'll get ten [TS]

00:19:10 ◼   ► percent off your first order so the more [TS]

00:19:12 ◼   ► pictures you buy on that first order the [TS]

00:19:14 ◼   ► more you'll save so go to fracture [TS]

00:19:16 ◼   ► me.com / podcast by thanks to them so I [TS]

00:19:21 ◼   ► said segue going to that made by google [TS]

00:19:22 ◼   ► event so while you know why should [TS]

00:19:25 ◼   ► samsung be concerned about owning her [TS]

00:19:26 ◼   ► own technology for the stuff like this [TS]

00:19:27 ◼   ► because to me this the week's made by [TS]

00:19:31 ◼   ► google event which overall I have to say [TS]

00:19:33 ◼   ► I was pretty impressed by but the truth [TS]

00:19:35 ◼   ► is very obvious that Google is now going [TS]

00:19:38 ◼   ► to favor their own hardware over those [TS]

00:19:41 ◼   ► of partners that the full experience [TS]

00:19:44 ◼   ► that they're planning that based feel [TS]

00:19:46 ◼   ► like they can drive through AI [TS]

00:19:49 ◼   ► technology they are they clearly they [TS]

00:19:53 ◼   ► said so it's not even implicit explicit [TS]

00:19:56 ◼   ► in interviews this week [TS]

00:19:57 ◼   ► but they see that the energy integrated [TS]

00:19:58 ◼   ► hardware and software is the way to go [TS]

00:20:00 ◼   ► imagine that you have surprised no other [TS]

00:20:05 ◼   ► company has ever come up with this [TS]

00:20:06 ◼   ► before you know it's it's remarkable [TS]

00:20:10 ◼   ► that Google was first to this this red [TS]

00:20:13 ◼   ► realization you know I'm not gonna I'm [TS]

00:20:18 ◼   ► not gonna drag him too hard right [TS]

00:20:19 ◼   ► because it does they made a bed right [TS]

00:20:22 ◼   ► and they had to lie in it and that that [TS]

00:20:24 ◼   ► bad was that they had to be partner [TS]

00:20:28 ◼   ► friendly and you know this this open [TS]

00:20:32 ◼   ► strategy whatever you want to call it it [TS]

00:20:35 ◼   ► really laid out a track for them but [TS]

00:20:37 ◼   ► they had to follow and they followed it [TS]

00:20:38 ◼   ► for as long as it makes sense and now it [TS]

00:20:40 ◼   ► doesn't make sense anymore [TS]

00:20:41 ◼   ► the google is not a full the people that [TS]

00:20:43 ◼   ► are not fools but the people that should [TS]

00:20:46 ◼   ► have known or should have realized the [TS]

00:20:48 ◼   ► partners you know that the companies [TS]

00:20:50 ◼   ► that are like oh google will never [TS]

00:20:51 ◼   ► betray us and right now they they will [TS]

00:20:53 ◼   ► always have our interests at heart etc I [TS]

00:20:55 ◼   ► do think google meant it and I think [TS]

00:20:57 ◼   ► part i don't think it's any coincidence [TS]

00:20:58 ◼   ► at all i've mentioned this briefly a [TS]

00:21:01 ◼   ► short tfpc other day um pointing out [TS]

00:21:04 ◼   ► that you know how like the 2010 in [TS]

00:21:07 ◼   ► particular was the year where was where [TS]

00:21:08 ◼   ► Vic and otra was on to giving the [TS]

00:21:11 ◼   ► keynote at i/o and really dug into the [TS]

00:21:15 ◼   ► anti iphone anti-apple anti Steve Jobs [TS]

00:21:18 ◼   ► sort of a sentiment you know it [TS]

00:21:22 ◼   ► literally said something to the effect [TS]

00:21:23 ◼   ► of one man one phone one company one [TS]

00:21:28 ◼   ► carrier is you know where we're here to [TS]

00:21:30 ◼   ► stop that from dominating mobile for the [TS]

00:21:32 ◼   ► coming decades and really meant i truly [TS]

00:21:36 ◼   ► think I think vent conductor meant it i [TS]

00:21:38 ◼   ► think Andy Rubin was very much along you [TS]

00:21:41 ◼   ► know I'll on that that it was a strength [TS]

00:21:43 ◼   ► of Android to be microsoft to the pc [TS]

00:21:46 ◼   ► industry you know 222 not you know only [TS]

00:21:51 ◼   ► do like reference hardware and just do [TS]

00:21:53 ◼   ► the software and I really think that [TS]

00:21:55 ◼   ► they they thought that they could that [TS]

00:21:57 ◼   ► they that Android would lead to a [TS]

00:22:00 ◼   ► windows like monopoly over mobile right [TS]

00:22:05 ◼   ► and they were still they still thought [TS]

00:22:06 ◼   ► that in 2012 right i think that the [TS]

00:22:09 ◼   ► Galaxy Nexus the nexus 7 tablet that [TS]

00:22:13 ◼   ► that streaming device that nexus 6 like [TS]

00:22:18 ◼   ► orb forget what they called it exactly [TS]

00:22:21 ◼   ► but it was like the ball thing and that [TS]

00:22:25 ◼   ► was that that was that particular Google [TS]

00:22:26 ◼   ► i/o when they introduce all those things [TS]

00:22:28 ◼   ► and and there was like some additional [TS]

00:22:30 ◼   ► glass stuff the Explorer edition of the [TS]

00:22:33 ◼   ► glasses when that was launched and [TS]

00:22:34 ◼   ► everything and yet that particular one [TS]

00:22:37 ◼   ► they also made a lot of you know really [TS]

00:22:39 ◼   ► kind of in you know whatever you want to [TS]

00:22:43 ◼   ► call it but uh predictive or or or [TS]

00:22:47 ◼   ► hypothetical but not really hypothetical [TS]

00:22:49 ◼   ► statements about software and hardware [TS]

00:22:51 ◼   ► integration and how they could only do [TS]

00:22:52 ◼   ► certain things that they took control of [TS]

00:22:54 ◼   ► bolton and they would show their [TS]

00:22:56 ◼   ► partners how you no good it could be and [TS]

00:22:58 ◼   ► they would follow suit and this is when [TS]

00:23:00 ◼   ► they were dealing they were could trying [TS]

00:23:01 ◼   ► to roll out several small software [TS]

00:23:03 ◼   ► updates on to limit fragmentation and [TS]

00:23:07 ◼   ► all that stuff and then 2012 wait I [TS]

00:23:09 ◼   ► remember tweeting this because my I [TS]

00:23:12 ◼   ► remember the first reply was do you [TS]

00:23:13 ◼   ► realize the stupidity of that tweet with [TS]

00:23:16 ◼   ► it whatever the verb it was really funny [TS]

00:23:20 ◼   ► because nobody replied to it at the time [TS]

00:23:21 ◼   ► everybody liked favorited but nobody [TS]

00:23:23 ◼   ► replied in the negative took a year i [TS]

00:23:25 ◼   ► proposed to the jun 27 but without the [TS]

00:23:28 ◼   ► tweet right well the tweet was the [TS]

00:23:30 ◼   ► hardware and software hardware plus [TS]

00:23:32 ◼   ► software epiphany that Apple 1979 [TS]

00:23:35 ◼   ► microsoft 2012 because the surface thing [TS]

00:23:38 ◼   ► and then Google 2012 in other words like [TS]

00:23:41 ◼   ► they're they're saying like all maybe [TS]

00:23:43 ◼   ► the right way to do this is to do both [TS]

00:23:45 ◼   ► right and to say maybe there are maybe [TS]

00:23:48 ◼   ► there you could do the other but for I [TS]

00:23:51 ◼   ► was being a bit facetious because [TS]

00:23:53 ◼   ► obviously that hardware software join [TS]

00:23:57 ◼   ► made less sense for a variety of reasons [TS]

00:23:59 ◼   ► that have been gone over at nauseam by [TS]

00:24:01 ◼   ► you and other folks in all of us over [TS]

00:24:03 ◼   ► the years making less sense on on [TS]

00:24:05 ◼   ► desktop than it does on mobile right but [TS]

00:24:07 ◼   ► mobiles lack of tolerance for weirdness [TS]

00:24:09 ◼   ► and it's it's intimate nature and a lot [TS]

00:24:12 ◼   ► of other things it just apple had the [TS]

00:24:14 ◼   ► right formula for it which is why the [TS]

00:24:16 ◼   ► iPhone was such a hit right off the bat [TS]

00:24:17 ◼   ► and [TS]

00:24:18 ◼   ► so Microsoft and Google in 2012 kind of [TS]

00:24:22 ◼   ► shifted their gears and were like oh [TS]

00:24:24 ◼   ► maybe we should take full control over [TS]

00:24:27 ◼   ► these mobile experiences because people [TS]

00:24:28 ◼   ► are not getting them right and letting [TS]

00:24:31 ◼   ► our partners diddle around with our [TS]

00:24:32 ◼   ► hardware is not going to you know or or [TS]

00:24:36 ◼   ► software microsoft case is not going to [TS]

00:24:38 ◼   ► to make a device that's holistically [TS]

00:24:41 ◼   ► like feels great and and engenders love [TS]

00:24:44 ◼   ► and loyalty [TS]

00:24:45 ◼   ► do you think it took them that long ago [TS]

00:24:47 ◼   ► to get to the point where they have [TS]

00:24:48 ◼   ► these pixels dude or do you think that [TS]

00:24:51 ◼   ► there were further epiphanies along the [TS]

00:24:53 ◼   ► line I don't know i mean it that's it [TS]

00:24:56 ◼   ► that's the joke i was making about you [TS]

00:24:59 ◼   ► know Google convincing people that [TS]

00:25:00 ◼   ► they're launching their own phones for [TS]

00:25:01 ◼   ► the third time for the first time [TS]

00:25:03 ◼   ► because they had you know the google the [TS]

00:25:06 ◼   ► android the one yet [TS]

00:25:10 ◼   ► yeah and then they had Nexus phones of [TS]

00:25:13 ◼   ► course and then this is sort of like the [TS]

00:25:15 ◼   ► third time they've done this but it [TS]

00:25:17 ◼   ► seems for better for worse they see more [TS]

00:25:20 ◼   ► serious about it now and I think they're [TS]

00:25:22 ◼   ► serious about it now because they're in [TS]

00:25:23 ◼   ► a place where their their competitors [TS]

00:25:27 ◼   ► they're real competitors are our four [TS]

00:25:30 ◼   ► real partners partner / competitors are [TS]

00:25:33 ◼   ► very seriously thinking about divorcing [TS]

00:25:36 ◼   ► themselves right and going like you know [TS]

00:25:38 ◼   ► hey what do we do when Google is not the [TS]

00:25:41 ◼   ► answer or how do we fork you know [TS]

00:25:43 ◼   ► android in a way that's to our advantage [TS]

00:25:46 ◼   ► like you know amazon attempted to do but [TS]

00:25:49 ◼   ► i think that they're basically they look [TS]

00:25:51 ◼   ► at it and say well eventually it's going [TS]

00:25:53 ◼   ► to happen and somebody's going to be [TS]

00:25:54 ◼   ► good at it so why don't we just do it [TS]

00:25:56 ◼   ► why don't we be the person that's good [TS]

00:25:57 ◼   ► at it and that's why we're getting this [TS]

00:26:00 ◼   ► third attempt yeah um as for the phones [TS]

00:26:05 ◼   ► themselves [TS]

00:26:06 ◼   ► I I almost I i I'm one who is largely [TS]

00:26:11 ◼   ► offended by ripoffs and I you know over [TS]

00:26:15 ◼   ► the years have you argued with people on [TS]

00:26:18 ◼   ► Twitter and [TS]

00:26:19 ◼   ► you know I was certainly of of the [TS]

00:26:21 ◼   ► belief that Samsung ripped off the [TS]

00:26:23 ◼   ► iphone i know in those phones that were [TS]

00:26:28 ◼   ► the the subject of the big case that [TS]

00:26:31 ◼   ► went to court I largely agree with apple [TS]

00:26:35 ◼   ► on the merit of most of their arguments [TS]

00:26:38 ◼   ► there and and the counter-argument was [TS]

00:26:39 ◼   ► always from people who either i I just [TS]

00:26:42 ◼   ► think that they're mentally made-up not [TS]

00:26:44 ◼   ► to snow to see or notice these things in [TS]

00:26:46 ◼   ► the way that like for exist the best [TS]

00:26:49 ◼   ► example I can think of is the way some [TS]

00:26:50 ◼   ► people just don't notice the differences [TS]

00:26:52 ◼   ► between fonts and so yes they can see [TS]

00:26:54 ◼   ► the difference between like a seraph [TS]

00:26:56 ◼   ► renaissance-era because you can say see [TS]

00:26:58 ◼   ► these little feet at the bottom [TS]

00:26:59 ◼   ► that's the Saracen oh yeah I see that [TS]

00:27:01 ◼   ► but they don't see the difference [TS]

00:27:03 ◼   ► between x and Garamond and they don't [TS]

00:27:05 ◼   ► see the different even between future [TS]

00:27:07 ◼   ► and helvetica let alone the subtle [TS]

00:27:10 ◼   ► differences between say helvetica and [TS]

00:27:12 ◼   ► ariel which is an actual ripoff . it's a [TS]

00:27:15 ◼   ► ripoff of oh yeah so I i think that [TS]

00:27:18 ◼   ► there's people who just don't see the [TS]

00:27:19 ◼   ► differences like that in industrial [TS]

00:27:21 ◼   ► design and they great arguments like [TS]

00:27:23 ◼   ► well there's only so many ways to make a [TS]

00:27:25 ◼   ► round corner round rectangular piece of [TS]

00:27:28 ◼   ► glass and it's like uh no that's not [TS]

00:27:32 ◼   ► true [TS]

00:27:34 ◼   ► yeah yeah I think it's like trying to [TS]

00:27:36 ◼   ► tell somebody who's colorblind like this [TS]

00:27:39 ◼   ► is lavender and they're all know it's [TS]

00:27:40 ◼   ► not your old ok nevermind because they [TS]

00:27:42 ◼   ► just don't we'll never see it [TS]

00:27:44 ◼   ► these these pixel phones are so clearly [TS]

00:27:46 ◼   ► it following the design of the iphone 6 [TS]

00:27:50 ◼   ► that it i mean it's to a degree that i [TS]

00:27:54 ◼   ► don't think i've ever seen in any phone [TS]

00:27:55 ◼   ► any post iphone competing phone ever [TS]

00:27:58 ◼   ► these are the biggest rip-offs of the [TS]

00:28:01 ◼   ► iphone industrial design ever but [TS]

00:28:04 ◼   ► there's it's almost so absurd that I [TS]

00:28:07 ◼   ► almost salute them for it's almost like [TS]

00:28:09 ◼   ► there's a certain integrity to it where [TS]

00:28:11 ◼   ► they're just explicitly saying yes we're [TS]

00:28:12 ◼   ► making phones that make it look like [TS]

00:28:14 ◼   ► iphones they're not I don't even think [TS]

00:28:15 ◼   ► they're quite denying I mean they're [TS]

00:28:17 ◼   ► even talking about in some of the [TS]

00:28:18 ◼   ► articles that they've made a few choices [TS]

00:28:20 ◼   ► to may not make them look like iphones [TS]

00:28:22 ◼   ► but at nobody [TS]

00:28:23 ◼   ► there's so much like iphones in terms of [TS]

00:28:25 ◼   ► the the the the [TS]

00:28:28 ◼   ► shape just the basic shape that it i [TS]

00:28:32 ◼   ► don't see how anybody could look at them [TS]

00:28:34 ◼   ► and first thought not be wow those look [TS]

00:28:35 ◼   ► exactly like the iphone 6 right there's [TS]

00:28:38 ◼   ► almost an integrity to the fact that [TS]

00:28:39 ◼   ► they are if we're going to copy Apple we [TS]

00:28:41 ◼   ► might as well copy Apple yeah yeah it's [TS]

00:28:44 ◼   ► like you know recently Instagram copied [TS]

00:28:46 ◼   ► snapchat with their stories thing [TS]

00:28:48 ◼   ► yes and and they basically said yes [TS]

00:28:50 ◼   ► check came with a really good idea so [TS]

00:28:52 ◼   ► this is our spin on it which i think is [TS]

00:28:54 ◼   ► like you know Facebook is copied a lot [TS]

00:28:55 ◼   ► of features from snapchat over the years [TS]

00:28:57 ◼   ► or tried to [TS]

00:28:58 ◼   ► and most of the standalone maps have [TS]

00:28:59 ◼   ► failed at instagrams you know even [TS]

00:29:01 ◼   ► though it's under the facebook umbrella [TS]

00:29:03 ◼   ► it's led by you know people who will [TS]

00:29:04 ◼   ► make decisions and in this case they [TS]

00:29:06 ◼   ► either made the decision or convince [TS]

00:29:09 ◼   ► somebody above them to allow them to say [TS]

00:29:11 ◼   ► look we thought it was great [TS]

00:29:13 ◼   ► so this is our spin on it and I think [TS]

00:29:15 ◼   ► that's the kind of us there's a similar [TS]

00:29:17 ◼   ► scenario going on here where they may [TS]

00:29:19 ◼   ► not explicitly say because google [TS]

00:29:20 ◼   ► probably has a little bit more you know [TS]

00:29:22 ◼   ► layers of interruption between somebody [TS]

00:29:24 ◼   ► just coming out and saying that and not [TS]

00:29:25 ◼   ► but I do think that it there is an [TS]

00:29:29 ◼   ► element of the design is great we're [TS]

00:29:33 ◼   ► just going to use that because the [TS]

00:29:35 ◼   ► design is not really all that important [TS]

00:29:37 ◼   ► to us in terms of in terms of appearance [TS]

00:29:39 ◼   ► right i'm using design here in the [TS]

00:29:41 ◼   ► terminology of you know physical [TS]

00:29:44 ◼   ► industrial design physical appearance [TS]

00:29:46 ◼   ► not the holistic design capital D where [TS]

00:29:50 ◼   ► it's the way it works in looks but i [TS]

00:29:52 ◼   ► think they said you don't hate there's [TS]

00:29:53 ◼   ► certain choices we need to make but one [TS]

00:29:55 ◼   ► of those choices is not to be wildly [TS]

00:29:57 ◼   ► different you know too wily [TS]

00:29:59 ◼   ► differentiate the look and feel and I [TS]

00:30:01 ◼   ► the way I feel about it is the name of [TS]

00:30:03 ◼   ► the phone is perfect because it's called [TS]

00:30:06 ◼   ► pixel which obviously to anybody you [TS]

00:30:09 ◼   ► know in the computer world or honestly [TS]

00:30:12 ◼   ► most people probably know at least what [TS]

00:30:14 ◼   ► a pixel is because 9 times out of 10 [TS]

00:30:17 ◼   ► when you tell anybody about like a phone [TS]

00:30:18 ◼   ► or something all how many pixels that [TS]

00:30:19 ◼   ► have right they don't really know or any [TS]

00:30:22 ◼   ► pixels a camera have they don't they [TS]

00:30:24 ◼   ► don't really know what it means and how [TS]

00:30:25 ◼   ► that translates you know from a capture [TS]

00:30:27 ◼   ► element to an actual pixel on the screen [TS]

00:30:28 ◼   ► but pixels like a really broad [TS]

00:30:31 ◼   ► recognizable term so a1 you know number [TS]

00:30:35 ◼   ► one broad recognizable term so that's a [TS]

00:30:36 ◼   ► great right that's a good choice and [TS]

00:30:39 ◼   ► second is [TS]

00:30:40 ◼   ► emphasizes what's on the screen right [TS]

00:30:43 ◼   ► the software and to google the hardware [TS]

00:30:45 ◼   ► is a vehicle for their AI and whatever [TS]

00:30:49 ◼   ► other software they want to launch on it [TS]

00:30:50 ◼   ► and to apple the hardware is the thing [TS]

00:30:53 ◼   ► and then people build to suit the [TS]

00:30:55 ◼   ► hardware like that's the way that they [TS]

00:30:57 ◼   ► that's their philosophy their entire [TS]

00:30:58 ◼   ► developer ecosystem builds to the [TS]

00:31:00 ◼   ► precise specifications available on the [TS]

00:31:02 ◼   ► devices and that's what leads to you [TS]

00:31:04 ◼   ► know theoretically great experiences but [TS]

00:31:06 ◼   ► google is basically like hey we can [TS]

00:31:10 ◼   ► provide all the experiences people need [TS]

00:31:11 ◼   ► or that we really care about and so the [TS]

00:31:14 ◼   ► pixel calling it pixel Telegraph's that [TS]

00:31:16 ◼   ► it says it's about what's on the screen [TS]

00:31:18 ◼   ► it's not about what's around the screen [TS]

00:31:20 ◼   ► you know don't worry too much about that [TS]

00:31:23 ◼   ► we're gonna give you a design that you [TS]

00:31:24 ◼   ► that feels familiar that you feel like [TS]

00:31:27 ◼   ► oh I could that's a phone I could use [TS]

00:31:28 ◼   ► that thing you know and that's it [TS]

00:31:30 ◼   ► they're good they're golden the rest of [TS]

00:31:32 ◼   ► it is on the screen [TS]

00:31:34 ◼   ► here's my biggest question that and I [TS]

00:31:37 ◼   ► you know it's a win for them honestly [TS]

00:31:40 ◼   ► and it's it doesn't have a camera bump [TS]

00:31:42 ◼   ► and that was one of the first things I [TS]

00:31:44 ◼   ► noticed one of the things that they [TS]

00:31:45 ◼   ► copied though is they put the camera in [TS]

00:31:47 ◼   ► the same corner that the iphone is [TS]

00:31:49 ◼   ► always put the camera and that right in [TS]

00:31:51 ◼   ► one of the weird things that I've always [TS]

00:31:52 ◼   ► wondered about that here we are all you [TS]

00:31:54 ◼   ► know nine years with ten generations of [TS]

00:31:56 ◼   ► the iphone and every single one has had [TS]

00:31:59 ◼   ► the camera in the top left as you look [TS]

00:32:01 ◼   ► at the back face of the camera and [TS]

00:32:04 ◼   ► almost all competing phones put the [TS]

00:32:07 ◼   ► camera in the it in the center more or [TS]

00:32:09 ◼   ► less where the apple logo goes on an [TS]

00:32:11 ◼   ► iphone and where the pixels put their [TS]

00:32:14 ◼   ► finger in it [TS]

00:32:14 ◼   ► fingerprint sensor most other phones [TS]

00:32:17 ◼   ► that put the cameras there whether [TS]

00:32:18 ◼   ► there's a bump whether there's no bump [TS]

00:32:21 ◼   ► I've never quite understood why since [TS]

00:32:23 ◼   ► you know just it not even making the [TS]

00:32:25 ◼   ► argument of why the iphones placement is [TS]

00:32:26 ◼   ► better but given that the iphone [TS]

00:32:28 ◼   ► oh it is for sure i think so too because [TS]

00:32:30 ◼   ► i think it it keep its more likely to [TS]

00:32:32 ◼   ► keep your finger out of the [TS]

00:32:33 ◼   ► professionals people are right-handed [TS]

00:32:35 ◼   ► and you bring up the phone and most [TS]

00:32:36 ◼   ► people are going to take in horizontal [TS]

00:32:38 ◼   ► and so you bring up the phone and turn [TS]

00:32:39 ◼   ► it horizontal and you tap it with your [TS]

00:32:41 ◼   ► right thumb and your your other fingers [TS]

00:32:43 ◼   ► in front of it holding it stable and [TS]

00:32:45 ◼   ► then that way you don't finger in front [TS]

00:32:46 ◼   ► of the lens it makes total damn sense [TS]

00:32:48 ◼   ► it's like the right place to put the [TS]

00:32:49 ◼   ► camera and Android phones that's all I [TS]

00:32:51 ◼   ► always have my damn finger in front of [TS]

00:32:52 ◼   ► the camera after me [TS]

00:32:53 ◼   ► but I do too and I don't know if it's [TS]

00:32:55 ◼   ► because I have a I have a finger in a [TS]

00:32:57 ◼   ► hole handheld habits that that coincide [TS]

00:33:00 ◼   ► with it or not I'm looking at my Moto X [TS]

00:33:04 ◼   ► right here and I just remember I've I've [TS]

00:33:06 ◼   ► often said hold it up and my fingers [TS]

00:33:08 ◼   ► right over the camera yeah Nexus 5 is in [TS]

00:33:11 ◼   ► the center so they sort of like that a [TS]

00:33:13 ◼   ► will be agnostic you left hand right [TS]

00:33:15 ◼   ► hand here here was my first question [TS]

00:33:17 ◼   ► though as soon as I saw the design and [TS]

00:33:19 ◼   ► this is before you know before the event [TS]

00:33:20 ◼   ► because it leaked and I was like well [TS]

00:33:21 ◼   ► there's no camera bump so how are they [TS]

00:33:23 ◼   ► not having a camera pump is it because [TS]

00:33:25 ◼   ► they made the phone thicker there is it [TS]

00:33:27 ◼   ► did that they've got the somehow they've [TS]

00:33:30 ◼   ► got superior optics so the iphone 7 is I [TS]

00:33:37 ◼   ► have it right here in front of me but [TS]

00:33:39 ◼   ► 7.1 millimeters thick and the seven plus [TS]

00:33:43 ◼   ► seven point three millimeters thick so [TS]

00:33:46 ◼   ► two-tenths of one millimeter thicker for [TS]

00:33:48 ◼   ► the plus than the regular seven and then [TS]

00:33:50 ◼   ► there's a big bump the pixels dimensions [TS]

00:33:53 ◼   ► on Google's tech specs page are for [TS]

00:33:59 ◼   ► thickness i don't understand what this [TS]

00:34:00 ◼   ► means 7.3 and then a tilde 8.5 [TS]

00:34:05 ◼   ► millimeters and that's for both phones [TS]

00:34:07 ◼   ► the pixels and pixel x 8.5 at the top [TS]

00:34:10 ◼   ► because there's a plate of glass or [TS]

00:34:11 ◼   ► whatever that is and I top i think so i [TS]

00:34:13 ◼   ► i i don't know i haven't seen anybody [TS]

00:34:15 ◼   ► answers so i think that they're slightly [TS]

00:34:17 ◼   ► wedge shaped sort of like a you know it [TS]

00:34:21 ◼   ► not quite to the to the narrow to like a [TS]

00:34:23 ◼   ► blade like a macbook air but that [TS]

00:34:25 ◼   ► they're they're not when you look at it [TS]

00:34:28 ◼   ► in profile from the side it doesn't look [TS]

00:34:31 ◼   ► like the bottom is as thick as the top [TS]

00:34:33 ◼   ► it's thinner at the bottom than it is at [TS]

00:34:34 ◼   ► the top so it's sort of like the slope [TS]

00:34:37 ◼   ► the whole phone up to where it would be [TS]

00:34:39 ◼   ► a bump right [TS]

00:34:42 ◼   ► yes that I i totally agree i think [TS]

00:34:43 ◼   ► that's what happened there I actually [TS]

00:34:45 ◼   ► didn't go to the event so I didn't [TS]

00:34:46 ◼   ► handle myself but I did ask somebody and [TS]

00:34:50 ◼   ► I believe that's what they told me there [TS]

00:34:51 ◼   ► is that sort of like piece of the of [TS]

00:34:53 ◼   ► material at the time I hesitates just [TS]

00:34:56 ◼   ► say glasses i want to be wrong i don't [TS]

00:34:58 ◼   ► think that it's just but it doesn't like [TS]

00:35:00 ◼   ► jump in thickness i think it is a like a [TS]

00:35:02 ◼   ► a gentle wedge shape but a and their [TS]

00:35:05 ◼   ► product photography family though [TS]

00:35:07 ◼   ► their product photography seems to [TS]

00:35:09 ◼   ► purposefully obscure that it it's my eye [TS]

00:35:13 ◼   ► i looked at product photography for [TS]

00:35:15 ◼   ► awhile before i even thought to suspect [TS]

00:35:17 ◼   ► that you know [TS]

00:35:19 ◼   ► mhm and yeah I'm i actually win our [TS]

00:35:21 ◼   ► back-end here because are our guys were [TS]

00:35:24 ◼   ► at the event we generally when we shoot [TS]

00:35:27 ◼   ► pictures we dump them all into the back [TS]

00:35:28 ◼   ► end so people that are you know [TS]

00:35:30 ◼   ► utilizing there are you writing articles [TS]

00:35:32 ◼   ► about them can pull them up and so let [TS]

00:35:35 ◼   ► me I'm pulling one up here [TS]

00:35:37 ◼   ► yeah and he's holding it at an angle and [TS]

00:35:39 ◼   ► you can clearly see that part of the top [TS]

00:35:41 ◼   ► is raised [TS]

00:35:41 ◼   ► now whether it's like a wedge from you [TS]

00:35:44 ◼   ► know what two-thirds up the phone it [TS]

00:35:46 ◼   ► starts out at like you know eight [TS]

00:35:48 ◼   ► millimeters and then it goes up to 8.3 [TS]

00:35:50 ◼   ► at the very top i don't know but it's [TS]

00:35:52 ◼   ► definitely like it raised at the top the [TS]

00:35:55 ◼   ► top third of the phone is raised off of [TS]

00:35:57 ◼   ► the rest of the phone so I think they're [TS]

00:35:59 ◼   ► hiding a lot of the bump in there and if [TS]

00:36:01 ◼   ► you look at the camera it's interesting [TS]

00:36:02 ◼   ► because they there's actually a slur [TS]

00:36:04 ◼   ► sort of slight indention it slopes in [TS]

00:36:07 ◼   ► words at the camera [TS]

00:36:09 ◼   ► yeah so i don't know i think it's a [TS]

00:36:11 ◼   ► combination of things i think they found [TS]

00:36:12 ◼   ► out they figured out a way to make it as [TS]

00:36:14 ◼   ► soon as possible and then they also [TS]

00:36:16 ◼   ► sloped it up a little bit but yeah it's [TS]

00:36:18 ◼   ► a clever clever way to get rid of the [TS]

00:36:20 ◼   ► bump for sure and I will you know it [TS]

00:36:22 ◼   ► certainly would allow it to still sit [TS]

00:36:24 ◼   ► flat on the table with no wobble so i [TS]

00:36:27 ◼   ► have to say it i mean i'm willing to say [TS]

00:36:29 ◼   ► that it's a complete win without seeing [TS]

00:36:31 ◼   ► it myself i mean i think i'm going to [TS]

00:36:33 ◼   ► buy one because it hadn't bought android [TS]

00:36:35 ◼   ► phone in a while and it seems like this [TS]

00:36:36 ◼   ► would be the one to by adding an upgrade [TS]

00:36:38 ◼   ► from my 5x to you so I don't know but [TS]

00:36:42 ◼   ► it's you know I i still hate the bumps i [TS]

00:36:44 ◼   ► like that i like the seven bump better [TS]

00:36:46 ◼   ► i've said this before I like the seven [TS]

00:36:47 ◼   ► bump better than the six and success but [TS]

00:36:49 ◼   ► because to me it's more of an honest [TS]

00:36:50 ◼   ► bump it's like yeah man we've got it [TS]

00:36:52 ◼   ► we've yeah we definitely you see an [TS]

00:36:55 ◼   ► erotic photography like this van has [TS]

00:36:56 ◼   ► camera in here and there were entire [TS]

00:36:58 ◼   ► articles two years ago about how Apple's [TS]

00:37:01 ◼   ► product photography hit the bump and [TS]

00:37:04 ◼   ► yeah they had profile pictures were in [TS]

00:37:06 ◼   ► theory you think you would have been [TS]

00:37:08 ◼   ► able to see the bump and you didn't and [TS]

00:37:11 ◼   ► then there were a few no defenses where [TS]

00:37:12 ◼   ► people were making their own photos and [TS]

00:37:14 ◼   ► I give you hold it just right you can [TS]

00:37:16 ◼   ► take a real photo and not show the bump [TS]

00:37:18 ◼   ► by [TS]

00:37:19 ◼   ► you know just the exact shooting from [TS]

00:37:21 ◼   ► the opposite side and you know putting [TS]

00:37:23 ◼   ► it at the exact right angle and I can [TS]

00:37:25 ◼   ► just hold up my phone to my eye and hold [TS]

00:37:27 ◼   ► it sideways and if I hold it just right [TS]

00:37:29 ◼   ► it looks like it's a perfect profile and [TS]

00:37:31 ◼   ► I don't see the bump but I'm doing it [TS]

00:37:32 ◼   ► was dishonest whereas now apples product [TS]

00:37:35 ◼   ► photography highlights the bump they've [TS]

00:37:37 ◼   ► got like a beautiful reflection off the [TS]

00:37:39 ◼   ► jet black [TS]

00:37:40 ◼   ► you know aluminum right and the [TS]

00:37:43 ◼   ► reflection is not an accident right [TS]

00:37:46 ◼   ► yeah so you know i'm not willing but you [TS]

00:37:48 ◼   ► know overall I think not having a bump [TS]

00:37:51 ◼   ► you've got to say if it otherwise it fit [TS]

00:37:53 ◼   ► you know it doesn't feel too thick in [TS]

00:37:55 ◼   ► your hand said trip this could be a win [TS]

00:37:57 ◼   ► for the pixel over the iphone yeah man [TS]

00:38:00 ◼   ► who who wants me nobody wants a bump [TS]

00:38:02 ◼   ► that bum probably just drives Johnny in [TS]

00:38:05 ◼   ► scene right all right but it's you know [TS]

00:38:08 ◼   ► you gotta do what you gotta do i think [TS]

00:38:09 ◼   ► having an asymmetrical pro overall the [TS]

00:38:11 ◼   ► whole phone being a symmetric would [TS]

00:38:13 ◼   ► drive him nuts too though [TS]

00:38:15 ◼   ► yeah yeah that's true but like I can [TS]

00:38:17 ◼   ► still see why it I could I could I [TS]

00:38:19 ◼   ► wouldn't be no I would almost be [TS]

00:38:21 ◼   ► surprised if Apple didn't consider a [TS]

00:38:23 ◼   ► wedge-shaped designed to accommodate the [TS]

00:38:25 ◼   ► you know the necessary thickness of the [TS]

00:38:30 ◼   ► camera unit and I could see why apple [TS]

00:38:32 ◼   ► rejected it [TS]

00:38:34 ◼   ► I remember that wedge shaped design that [TS]

00:38:36 ◼   ► who said that was going to have a ware [TS]

00:38:37 ◼   ► was a josh polski or somebody like yeah [TS]

00:38:39 ◼   ► i think so this is my next just [TS]

00:38:41 ◼   ► something that was gonna be like a wedge [TS]

00:38:42 ◼   ► so maybe they were considering a wedge [TS]

00:38:45 ◼   ► at some point right now maybe that [TS]

00:38:46 ◼   ► wasn't totally got pulled out there [TS]

00:38:48 ◼   ► right [TS]

00:38:50 ◼   ► maybe that wasn't i would be surprised [TS]

00:38:51 ◼   ► at all but I can also see why they got [TS]

00:38:53 ◼   ► rid of you know didn't go that way [TS]

00:38:55 ◼   ► sure I'm what else about these funds [TS]

00:38:59 ◼   ► they did move they move with the volume [TS]

00:39:01 ◼   ► to the other side [TS]

00:39:03 ◼   ► yeah which is where a lot of Android you [TS]

00:39:06 ◼   ► have had the volume right right yeah i [TS]

00:39:09 ◼   ► mean i like everyone look I like them i [TS]

00:39:11 ◼   ► mean i think that they're a little bit [TS]

00:39:12 ◼   ► awkward the mix of materials is not [TS]

00:39:14 ◼   ► really my bag you know like the two-tone [TS]

00:39:17 ◼   ► thing yeah it's it just seems a little [TS]

00:39:19 ◼   ► bit contrived to me and I don't know why [TS]

00:39:22 ◼   ► they have antennae lines and huge window [TS]

00:39:28 ◼   ► that could theoretically be transparent [TS]

00:39:31 ◼   ► to dig the hole [TS]

00:39:33 ◼   ► but that you know I'm not a phone [TS]

00:39:34 ◼   ► designer so yeah we like very logical [TS]

00:39:36 ◼   ► reasons and all of that stuff you know [TS]

00:39:39 ◼   ► right and it like the iphone 4s had [TS]

00:39:43 ◼   ► breaks the antenna was the frame around [TS]

00:39:46 ◼   ► the sides and in their famously there [TS]

00:39:49 ◼   ► were breaks in there for different [TS]

00:39:51 ◼   ► antennas to not be touching each other [TS]

00:39:53 ◼   ► but then the back was made out of class [TS]

00:39:55 ◼   ► and therefore signals kk through i don't [TS]

00:39:57 ◼   ► quite get why they've got a one-third [TS]

00:39:59 ◼   ► class back and two-thirds aluminum and [TS]

00:40:03 ◼   ► antenna lines but I I could see why they [TS]

00:40:05 ◼   ► have glass if they wanted to have the [TS]

00:40:06 ◼   ► antenna signal to get through and I [TS]

00:40:08 ◼   ► could see having an antenna lines for [TS]

00:40:09 ◼   ► the reasons that the iphone 6 and 7 have [TS]

00:40:11 ◼   ► antennae lines but i don't see both yeah [TS]

00:40:16 ◼   ► it'll be curious [TS]

00:40:17 ◼   ► it's a very technical design right yeah [TS]

00:40:20 ◼   ► like it screams like this is very [TS]

00:40:21 ◼   ► technical we have lots of things going [TS]

00:40:23 ◼   ► on and i think that's that's an [TS]

00:40:25 ◼   ► interesting play and they probably did [TS]

00:40:29 ◼   ► it intentionally right because this is [TS]

00:40:30 ◼   ► this is their high end of the android [TS]

00:40:32 ◼   ► market which is something we haven't [TS]

00:40:34 ◼   ► talked about yet but pricing why's this [TS]

00:40:36 ◼   ► is an expensive phone right this is not [TS]

00:40:38 ◼   ► like the Nexus 5x hey get one for 250 [TS]

00:40:41 ◼   ► bucks flat-out you know or whatever one [TS]

00:40:43 ◼   ► sale or with a coupon you know this is [TS]

00:40:46 ◼   ► this your expensive six and fifty [TS]

00:40:47 ◼   ► dollars to $18 an hour and fifty dollar [TS]

00:40:50 ◼   ► phones or whatever [TS]

00:40:51 ◼   ► yeah they're very comfortably price to [TS]

00:40:53 ◼   ► the iphone 7 mm I it's a hundred and [TS]

00:40:57 ◼   ► twenty more for the for the bigger [TS]

00:40:59 ◼   ► display who instead of a hundred more [TS]

00:41:02 ◼   ► and they have to storage tiers 32 in 128 [TS]

00:41:05 ◼   ► and the 128 i think is that I think are [TS]

00:41:09 ◼   ► both might be exactly the same prices [TS]

00:41:11 ◼   ► the same iphones right so I guess [TS]

00:41:16 ◼   ► whatever math Apple was doing wasn't [TS]

00:41:18 ◼   ► just about gouging now i don't think so [TS]

00:41:22 ◼   ► i think the colors are called very [TS]

00:41:25 ◼   ► silver quite black and limited edition [TS]

00:41:29 ◼   ► really blue which is already out of [TS]

00:41:31 ◼   ► stock [TS]

00:41:32 ◼   ► I almost bought the blue-eyed literally [TS]

00:41:35 ◼   ► pull it up and I was pre ordering it and [TS]

00:41:37 ◼   ► then I decided to just kind of wait and [TS]

00:41:39 ◼   ► see what the first impressions were and [TS]

00:41:41 ◼   ► no did you order one already now i have [TS]

00:41:43 ◼   ► i'm going to buy him too but i have [TS]

00:41:46 ◼   ► privatized by black I want to wait [TS]

00:41:49 ◼   ► although I'm curious why blue is limited [TS]

00:41:51 ◼   ► edition is it just artificial scarcity [TS]

00:41:53 ◼   ► or is it because we harder to make [TS]

00:41:55 ◼   ► finishes are tougher you know I mean [TS]

00:41:57 ◼   ► like even that look at the jet-black [TS]

00:41:59 ◼   ► right it's like you know some does nine [TS]

00:42:01 ◼   ► step process that they have to analyze [TS]

00:42:03 ◼   ► it and they have to clearcoat it and [TS]

00:42:04 ◼   ► polish it and click on and polish it and [TS]

00:42:06 ◼   ► click on policy just takes longer i [TS]

00:42:08 ◼   ► would guess they just produced a lot [TS]

00:42:09 ◼   ► less of them because of that it looks [TS]

00:42:12 ◼   ► like most of their product photography [TS]

00:42:13 ◼   ► is the very silver they skipped gold so [TS]

00:42:18 ◼   ► there's no gold they can accuse them of [TS]

00:42:19 ◼   ► ripping off following apple in that [TS]

00:42:21 ◼   ► regard i'm kind of impressed if the [TS]

00:42:24 ◼   ► black looks as good as it does on the [TS]

00:42:26 ◼   ► aluminum that i'm kind of impressed that [TS]

00:42:28 ◼   ► they've already caught up and everyone [TS]

00:42:30 ◼   ► who knows how much of that expertise [TS]

00:42:31 ◼   ► google broad and how much out who knows [TS]

00:42:33 ◼   ► how much they're leaning on HTC but [TS]

00:42:36 ◼   ► famous right the reason that we've had [TS]

00:42:37 ◼   ► space gray for a couple years is because [TS]

00:42:40 ◼   ► black proved so hard even for Apple [TS]

00:42:43 ◼   ► whose whose unparalleled expertise and [TS]

00:42:46 ◼   ► materials you know couldn't even get [TS]

00:42:49 ◼   ► right and here they're coming out of the [TS]

00:42:50 ◼   ► black out of the out of the box with a [TS]

00:42:52 ◼   ► black anodized aluminum yeah yeah like I [TS]

00:42:55 ◼   ► said I haven't seen in person so I don't [TS]

00:42:57 ◼   ► know how how black black is but it looks [TS]

00:42:59 ◼   ► pretty black [TS]

00:43:00 ◼   ► I mean look at you look at the black top [TS]

00:43:02 ◼   ► section and it is lighter than that but [TS]

00:43:05 ◼   ► it's not like Gregory like it like the [TS]

00:43:07 ◼   ► previous iphones were yeah it's a no [TS]

00:43:11 ◼   ► there's some things that look weird [TS]

00:43:12 ◼   ► about it to me but it certainly is the [TS]

00:43:14 ◼   ► best-looking life our android phone I've [TS]

00:43:17 ◼   ► seen it all to my hands [TS]

00:43:20 ◼   ► yeah a lot of have too many notes [TS]

00:43:21 ◼   ► because they gotta differentiate right [TS]

00:43:23 ◼   ► right here in this crowded market with a [TS]

00:43:25 ◼   ► bunch of competitors and you have your [TS]

00:43:27 ◼   ► sitting on this verizon shelf like [TS]

00:43:28 ◼   ► people walk into the verizon store and [TS]

00:43:30 ◼   ► they're like all of it that was cool you [TS]

00:43:32 ◼   ► know that's that's what they're playing [TS]

00:43:34 ◼   ► to that audience and Google's not this [TS]

00:43:37 ◼   ► shot are all send it to this shot seems [TS]

00:43:40 ◼   ► to me to really emphasize I think this [TS]

00:43:43 ◼   ► is where you can kind of see the wedge [TS]

00:43:44 ◼   ► shape [TS]

00:43:45 ◼   ► I don't know [TS]

00:43:47 ◼   ► amoled display instead of LCD but just [TS]

00:43:52 ◼   ► about everybody other than apple has [TS]

00:43:53 ◼   ► gone to AMOLED and there's rumors that [TS]

00:43:56 ◼   ► apple is going to go to AMOLED [TS]

00:43:57 ◼   ► eventually sooner than later [TS]

00:44:00 ◼   ► I don't know it seems to me like a [TS]

00:44:02 ◼   ► mammal it still has advantages on blacks [TS]

00:44:04 ◼   ► and I think their inherent to the [TS]

00:44:06 ◼   ► technology that a black on AMOLED is [TS]

00:44:08 ◼   ► going to be a darker black deeper black [TS]

00:44:11 ◼   ► whatever you want to describe it than [TS]

00:44:12 ◼   ► LCD can never do but it seems to me like [TS]

00:44:16 ◼   ► both technologies there are sort of [TS]

00:44:18 ◼   ► approaching each other it does it take [TS]

00:44:20 ◼   ► you know both are catching up to the [TS]

00:44:21 ◼   ► strengths and weakness or strength of [TS]

00:44:23 ◼   ► the others and get and getting rid of [TS]

00:44:24 ◼   ► their weaknesses like the days when [TS]

00:44:26 ◼   ► AMOLED couldn't reproduce color [TS]

00:44:28 ◼   ► faithfully or I think you're probably [TS]

00:44:30 ◼   ► over [TS]

00:44:32 ◼   ► yeah i mean i was always the the enamel [TS]

00:44:35 ◼   ► with a new technology for a long time [TS]

00:44:37 ◼   ► and it was harder to make and everything [TS]

00:44:38 ◼   ► else but it's starting to become much [TS]

00:44:41 ◼   ► more than a widely adopted i remember [TS]

00:44:43 ◼   ► ever stake in particular the flickr logo [TS]

00:44:46 ◼   ► with witches had the magenta you could [TS]

00:44:48 ◼   ► like you like damage your retina but [TS]

00:44:50 ◼   ► just by looking right right that's right [TS]

00:44:53 ◼   ► yeah and while they finish the amoled [TS]

00:44:55 ◼   ► overall is that the colors are more [TS]

00:44:56 ◼   ► neutral right and like lcds always have [TS]

00:44:59 ◼   ► a sort sort of like a fight against the [TS]

00:45:01 ◼   ► blue cast right now and that that you're [TS]

00:45:05 ◼   ► moving to AMOLED sort of fixes that [TS]

00:45:07 ◼   ► without having to do software trickery [TS]

00:45:10 ◼   ► on top of it to filter that but i don't [TS]

00:45:13 ◼   ► know i think LCD in plane switching [TS]

00:45:15 ◼   ► stuff is it just like was so good [TS]

00:45:18 ◼   ► because it you didn't burn in and [TS]

00:45:20 ◼   ► there's like you know it's really easy [TS]

00:45:22 ◼   ► to to make in pretty decent quality but [TS]

00:45:25 ◼   ► yeah I think everything is going to be [TS]

00:45:27 ◼   ► AMOLED pretty soon because of the better [TS]

00:45:29 ◼   ► color rendition I think it just comes [TS]

00:45:31 ◼   ► down to this scale you know and you have [TS]

00:45:34 ◼   ► to remember that for Apple to switch its [TS]

00:45:36 ◼   ► they're switching like 70 million [TS]

00:45:37 ◼   ► displays in the first quarter so I don't [TS]

00:45:41 ◼   ► it's not surprising to me at all that [TS]

00:45:43 ◼   ► they might be late to that game [TS]

00:45:46 ◼   ► just because that the kid there's no way [TS]

00:45:49 ◼   ► they were going to shift in the early [TS]

00:45:50 ◼   ► years when the color reproduction was so [TS]

00:45:52 ◼   ► bad and even now if they might want to [TS]

00:45:55 ◼   ► they have to wait not just until you can [TS]

00:45:57 ◼   ► make one that's up to their qualities [TS]

00:45:58 ◼   ► for just how good does it look really [TS]

00:46:01 ◼   ► which is ultimately what Apple cares [TS]

00:46:02 ◼   ► about is not really what you can measure [TS]

00:46:04 ◼   ► in any kind of test [TS]

00:46:05 ◼   ► it's just look just look at it with your [TS]

00:46:07 ◼   ► eyes does it look good but they've got [TS]

00:46:10 ◼   ► to be able to do it where they can make [TS]

00:46:11 ◼   ► it an iphone quantities [TS]

00:46:13 ◼   ► let me take a break i want to talk i [TS]

00:46:14 ◼   ► want to talk camera on the pixel right [TS]

00:46:20 ◼   ► but let me take a break and thank our [TS]

00:46:23 ◼   ► second sponsor and just because it seems [TS]

00:46:25 ◼   ► like a natural . the show to do so our [TS]

00:46:27 ◼   ► good friends at a glue you guys know [TS]

00:46:28 ◼   ► igloo they make the internet that [TS]

00:46:31 ◼   ► doesn't suck anyone knows work in a [TS]

00:46:33 ◼   ► corporate environment knows how painful [TS]

00:46:35 ◼   ► intranets can be the contents tail the [TS]

00:46:38 ◼   ► interfaces ugly you can't access it on [TS]

00:46:40 ◼   ► your phone you have to do with a lot of [TS]

00:46:41 ◼   ► pinching and zooming and nobody uses it [TS]

00:46:44 ◼   ► because i don't like it [TS]

00:46:45 ◼   ► igloo is an internet intranet you will [TS]

00:46:47 ◼   ► actually like because it's designed for [TS]

00:46:50 ◼   ► the user is designed to be nice and [TS]

00:46:54 ◼   ► therefore people use it because it's [TS]

00:46:55 ◼   ► nice and because people use it it stays [TS]

00:46:58 ◼   ► up-to-date it gives you the flexibility [TS]

00:47:01 ◼   ► to get your team's work done how you [TS]

00:47:03 ◼   ► want to do it where you want in on [TS]

00:47:05 ◼   ► whatever device you want glue is truly [TS]

00:47:08 ◼   ► building a modern product meant for 2015 [TS]

00:47:11 ◼   ► not for 1997 you can share news organize [TS]

00:47:15 ◼   ► files coordinate calendars manage [TS]

00:47:18 ◼   ► projects to do's all in one place [TS]

00:47:21 ◼   ► they've got annotation on documents [TS]

00:47:23 ◼   ► they've done a lot of work in the last [TS]

00:47:24 ◼   ► year or two on the document sharing [TS]

00:47:26 ◼   ► stuff and everything can be social [TS]

00:47:29 ◼   ► you can have comments if you want you to [TS]

00:47:31 ◼   ► all configurable to comment and like [TS]

00:47:32 ◼   ► buttons so everybody within your team [TS]

00:47:34 ◼   ► can do all the sort of stuff that you're [TS]

00:47:36 ◼   ► used to doing our social networks right [TS]

00:47:38 ◼   ► there within your own private internet [TS]

00:47:40 ◼   ► and everything is responsive web design [TS]

00:47:44 ◼   ► wise so it looks fantastic on everything [TS]

00:47:47 ◼   ► from your phone to your tablet to your [TS]

00:47:49 ◼   ► big giant 5k imac so go to a glue [TS]

00:47:53 ◼   ► software.com / TS TS for the talk show [TS]

00:47:58 ◼   ► it was awful [TS]

00:48:00 ◼   ► calm / tts and you can get a free trial [TS]

00:48:03 ◼   ► for your team and see for yourself just [TS]

00:48:05 ◼   ► how good it is my thanks to them I i [TS]

00:48:09 ◼   ► wanted to talk about this so they're [TS]

00:48:13 ◼   ► bright in Google's bragging on the [TS]

00:48:15 ◼   ► camera might be a great camera but their [TS]

00:48:17 ◼   ► banking it all on these the scores from [TS]

00:48:21 ◼   ► dxomark and I didn't have time before [TS]

00:48:24 ◼   ► the show to look this up but there was [TS]

00:48:25 ◼   ► something else recently were taken [TS]

00:48:27 ◼   ► within the last year or so we're dxomark [TS]

00:48:28 ◼   ► came out with something about Apple's [TS]

00:48:30 ◼   ► image quality and they have this this [TS]

00:48:32 ◼   ► test that comes out they don't know they [TS]

00:48:36 ◼   ► do they run these tests and then they [TS]

00:48:38 ◼   ► get a number from one to a hundred and [TS]

00:48:40 ◼   ► that's it like that so the the pixel [TS]

00:48:43 ◼   ► phone how good the picture your kids are [TS]

00:48:46 ◼   ► yeah maybe six picture how good is this [TS]

00:48:48 ◼   ► am ready good but not so good it's an 89 [TS]

00:48:51 ◼   ► and I'd this to me sounds like bullshit [TS]

00:48:56 ◼   ► and i know some people will say well [TS]

00:48:58 ◼   ► that's because you're a fan of the [TS]

00:48:59 ◼   ► iphone and you've got an iphone and and [TS]

00:49:02 ◼   ► so if Apple had the higher score you'd [TS]

00:49:04 ◼   ► be bragging about that I I don't because [TS]

00:49:08 ◼   ► I don't understand how you do this and [TS]

00:49:10 ◼   ► it's not like the iphone is that far [TS]

00:49:11 ◼   ► behind the iphone 7 is at 86 on their [TS]

00:49:15 ◼   ► scale i don't know if that's for both [TS]

00:49:16 ◼   ► the iphone 7 plus and the seven or just [TS]

00:49:21 ◼   ► the iphone 7 there's a couple of android [TS]

00:49:25 ◼   ► phones at 87 and 88 including the [TS]

00:49:28 ◼   ► samsung galaxy s7 edge which i've heard [TS]

00:49:30 ◼   ► is is a and I've seen examples from is [TS]

00:49:33 ◼   ► probably the one camera that if [TS]

00:49:35 ◼   ► anything's better than the iphone it's [TS]

00:49:36 ◼   ► the galaxy s7 yeah i think so I mean I [TS]

00:49:39 ◼   ► think the s7 is probably the best camera [TS]

00:49:42 ◼   ► out there other than the iphone you know [TS]

00:49:44 ◼   ► if shipping phones or whatever whatever [TS]

00:49:46 ◼   ► you want to call I i mean i find this [TS]

00:49:48 ◼   ► scale to be a little bit weird because [TS]

00:49:49 ◼   ► there's like the Moto z-force droid is [TS]

00:49:53 ◼   ► rated higher than the I iphone 7 as is [TS]

00:49:56 ◼   ► the xperia z5 the galaxy galaxy s6 edge [TS]

00:50:01 ◼   ► which is it a generation old HTC 10 I [TS]

00:50:05 ◼   ► mean that's the problem with numerical [TS]

00:50:07 ◼   ► scales right is that the they don't make [TS]

00:50:09 ◼   ► any sense across generations they don't [TS]

00:50:11 ◼   ► make any sense you know out of [TS]

00:50:13 ◼   ► model year and frankly they just don't [TS]

00:50:15 ◼   ► make any really damn sense at all i'm [TS]

00:50:17 ◼   ► not a fan of numeric scale never assign [TS]

00:50:19 ◼   ► them to reviews not even think it's [TS]

00:50:21 ◼   ► enormously productive and I think you [TS]

00:50:24 ◼   ► know you could give somebody even if you [TS]

00:50:26 ◼   ► want to give the cheat sheet [TS]

00:50:27 ◼   ► you know you can my simple one-line you [TS]

00:50:29 ◼   ► know kind of explanation of why [TS]

00:50:31 ◼   ► something is good or bad or kind of [TS]

00:50:33 ◼   ► where rates in the grand scheme of [TS]

00:50:34 ◼   ► things and you're doing much people much [TS]

00:50:36 ◼   ► better favor than a number which is [TS]

00:50:37 ◼   ► marketing [TS]

00:50:38 ◼   ► it's not actually anything you know it [TS]

00:50:42 ◼   ► it even goes so far like in it i think [TS]

00:50:44 ◼   ► everybody is there even a consumer level [TS]

00:50:46 ◼   ► people have gotten away from counting [TS]

00:50:48 ◼   ► megapixels and you know for years people [TS]

00:50:52 ◼   ► you know who knew would say you know [TS]

00:50:54 ◼   ► megapixels are they are important and [TS]

00:50:56 ◼   ► they certainly were pretty important in [TS]

00:50:57 ◼   ► the early days of digital photography [TS]

00:50:59 ◼   ► where where you know if you only had [TS]

00:51:01 ◼   ► like a 2-megapixel phone you really [TS]

00:51:03 ◼   ► couldn't do is only that there's a limit [TS]

00:51:04 ◼   ► to how far you could even if it was [TS]

00:51:06 ◼   ► perfectly exposed there's a limit to how [TS]

00:51:07 ◼   ► far you can blow it up because it's the [TS]

00:51:09 ◼   ► pixels just weren't there to make a [TS]

00:51:11 ◼   ► poster size print it we long ago got [TS]

00:51:16 ◼   ► past that and things like well how big [TS]

00:51:17 ◼   ► are the pixels on the sensor not just [TS]

00:51:20 ◼   ► how many there are but how big they are [TS]

00:51:21 ◼   ► and that you could you know just as [TS]

00:51:22 ◼   ► simply that a camera with fewer but [TS]

00:51:24 ◼   ► bigger pixels could get much better [TS]

00:51:26 ◼   ► image quality than a camera with more [TS]

00:51:28 ◼   ► but smaller pixels to fit in the same [TS]

00:51:30 ◼   ► spray all right there so many other [TS]

00:51:32 ◼   ► factors kid photography is so [TS]

00:51:34 ◼   ► multivariate that the idea that you [TS]

00:51:37 ◼   ► could reduce it like at least with [TS]

00:51:38 ◼   ► megapixel comparison you really are [TS]

00:51:40 ◼   ► counting something and you can argue [TS]

00:51:42 ◼   ► whether it makes for a better camera or [TS]

00:51:43 ◼   ► not but you could say well 15 megapixels [TS]

00:51:46 ◼   ► is more than 12 megapixels you can't [TS]

00:51:49 ◼   ► deny that you could argue about whether [TS]

00:51:50 ◼   ► it actually makes for a better camera [TS]

00:51:51 ◼   ► not but it's at least when you're [TS]

00:51:53 ◼   ► comparing those numbers you're comparing [TS]

00:51:54 ◼   ► the same thing whereas kept saying this [TS]

00:51:57 ◼   ► one gets an 89 I I don't know that did [TS]

00:52:00 ◼   ► seems like bullshit to me and I didn't [TS]

00:52:03 ◼   ► think that girl's heart was in it I had [TS]

00:52:04 ◼   ► maybe I'm reading into it but when they [TS]

00:52:06 ◼   ► talked about it on stage in the event to [TS]

00:52:08 ◼   ► me when they said that I forget the [TS]

00:52:10 ◼   ► guy's name it was talking about the [TS]

00:52:11 ◼   ► camera it just seemed to me like his [TS]

00:52:13 ◼   ► heart wasn't in it because google people [TS]

00:52:15 ◼   ► naturally google naturally draws people [TS]

00:52:17 ◼   ► who want to measure things that are real [TS]

00:52:19 ◼   ► and this to me seems like a bullshit [TS]

00:52:21 ◼   ► center at the example photos they showed [TS]

00:52:24 ◼   ► taken with the pixels did look very nice [TS]

00:52:26 ◼   ► to me [TS]

00:52:27 ◼   ► yeah I have no doubt well I don't deny [TS]

00:52:30 ◼   ► that it might have a very nice camera [TS]

00:52:32 ◼   ► it might be a better camera than the [TS]

00:52:34 ◼   ► iphone 7 I don't know but using dxomark [TS]

00:52:37 ◼   ► to prove it to me [TS]

00:52:38 ◼   ► raises some rattle rattle works well if [TS]

00:52:41 ◼   ► you go to mean the megapixels discussion [TS]

00:52:44 ◼   ► I think it's apt right because you got [TS]

00:52:46 ◼   ► like in the first really affordable [TS]

00:52:48 ◼   ► quote-unquote commercial digital SLR was [TS]

00:52:52 ◼   ► the 30d right and around that time was [TS]

00:52:55 ◼   ► the time of the age of the mavica most [TS]

00:52:57 ◼   ► people don't remember it was the digital [TS]

00:53:00 ◼   ► camera issues through a floppy disk into [TS]

00:53:02 ◼   ► that Sony made and then took pictures [TS]

00:53:04 ◼   ► onto a floppy disk and then they came up [TS]

00:53:06 ◼   ► the CD mavica and so on and so forth but [TS]

00:53:08 ◼   ► from those days all the way on through [TS]

00:53:10 ◼   ► to like and came out with this some it [TS]

00:53:13 ◼   ► was a g6 and the previous model the g5 [TS]

00:53:17 ◼   ► don't quote me don't at me because i'm [TS]

00:53:19 ◼   ► sure i'm getting these bombers wrong but [TS]

00:53:20 ◼   ► something like you know 2008 or 2009 [TS]

00:53:24 ◼   ► somewhere around there for a little bit [TS]

00:53:25 ◼   ► earlier and they came out with this [TS]

00:53:27 ◼   ► compact g-series camera which is you [TS]

00:53:29 ◼   ► know compact point-and-shoot and it the [TS]

00:53:31 ◼   ► previous year's model year had been 12 [TS]

00:53:33 ◼   ► megapixel and this model year was a [TS]

00:53:36 ◼   ► 10-megapixel and everybody was like [TS]

00:53:38 ◼   ► going ape like customer wise like people [TS]

00:53:40 ◼   ► would you know go like why are you [TS]

00:53:41 ◼   ► you know where you is all I was some [TS]

00:53:43 ◼   ► cameras at the time and they're like how [TS]

00:53:45 ◼   ► I do you were you know why just go down [TS]

00:53:47 ◼   ► and you have to sort of explain to them [TS]

00:53:50 ◼   ► about pixel pitch right in the size of [TS]

00:53:52 ◼   ► the capture element and how a smaller [TS]

00:53:55 ◼   ► megapixel rating you know it anything [TS]

00:53:57 ◼   ► over 8 megapixels already going to give [TS]

00:53:59 ◼   ► you a grade 8 by 10 and and larger even [TS]

00:54:01 ◼   ► so at that point it's all a wash and for [TS]

00:54:05 ◼   ► them to get better image quality they [TS]

00:54:06 ◼   ► had to concentrate on the size of the [TS]

00:54:08 ◼   ► elements to reduce the noise and to give [TS]

00:54:10 ◼   ► you a better picture quality all of that [TS]

00:54:11 ◼   ► and so the numbers race is like a it's a [TS]

00:54:14 ◼   ► hot it's a just a long done [TS]

00:54:17 ◼   ► I mean it's done almost 10 years ago now [TS]

00:54:19 ◼   ► you know and that is that's the thing [TS]

00:54:22 ◼   ► that when you get into when you start [TS]

00:54:24 ◼   ► reading things to America liso like this [TS]

00:54:26 ◼   ► dxomark has these really wacky phones [TS]

00:54:28 ◼   ► rated above the iphone 7 because the [TS]

00:54:30 ◼   ► chart crosses model years and those [TS]

00:54:32 ◼   ► cameras have lower pixel pitch and worse [TS]

00:54:35 ◼   ► quality but in fact r-rated [TS]

00:54:37 ◼   ► quote-unquote better because they were [TS]

00:54:39 ◼   ► rated on that [TS]

00:54:39 ◼   ► all of the older phones but then you [TS]

00:54:42 ◼   ► have in addition like the thing that [TS]

00:54:46 ◼   ► bothers me about dxo the Excel has been [TS]

00:54:48 ◼   ► around for a lot of years but in the [TS]

00:54:50 ◼   ► last couple years they've started [TS]

00:54:51 ◼   ► marketing and attachment for the iphone [TS]

00:54:53 ◼   ► camera that is supposed to make it like [TS]

00:54:56 ◼   ► a DSLR quality or whatever it's [TS]

00:54:59 ◼   ► basically a huge sensor much bigger [TS]

00:55:01 ◼   ► sensor that can fit in your iphone in an [TS]

00:55:03 ◼   ► external unit that you plug into the [TS]

00:55:05 ◼   ► Lightning port right and it's like it [TS]

00:55:07 ◼   ► sits on the side like I like a tumor and [TS]

00:55:10 ◼   ► you know takes better pictures and i'm [TS]

00:55:12 ◼   ► sure it takes but I've never tried one [TS]

00:55:13 ◼   ► we are our camera guys have tried one [TS]

00:55:15 ◼   ► and they think it's fine but the thing [TS]

00:55:17 ◼   ► is like you go dxomark you go to this [TS]

00:55:19 ◼   ► review of the pixel and it's literally [TS]

00:55:21 ◼   ► the logo the site the charts on the side [TS]

00:55:24 ◼   ► of the right-hand side of the page and [TS]

00:55:26 ◼   ► the pixel you know overview is right [TS]

00:55:29 ◼   ► there and framing the pixel review of [TS]

00:55:34 ◼   ► the camera is an enormous banner for the [TS]

00:55:37 ◼   ► DxO one iphone attachment and then down [TS]

00:55:40 ◼   ► at the bottom of pop up banner is [TS]

00:55:42 ◼   ► discovered the DxO one crow quality [TS]

00:55:45 ◼   ► camera miniaturised connected with a [TS]

00:55:48 ◼   ► picture of an iphone and this thing [TS]

00:55:49 ◼   ► plugged into it right so look I'm sure [TS]

00:55:52 ◼   ► these folks are very nice i'm sure this [TS]

00:55:54 ◼   ► you know this David Cardinal is doing [TS]

00:55:57 ◼   ► you know the best work you can do [TS]

00:55:58 ◼   ► writing this article but it does raise [TS]

00:56:00 ◼   ► questions about how much you can rely on [TS]

00:56:03 ◼   ► the rating of a camera company on [TS]

00:56:07 ◼   ► another person's camera when they're [TS]

00:56:09 ◼   ► actually made for the same device like [TS]

00:56:12 ◼   ► oh what's better the iphone's camera or [TS]

00:56:14 ◼   ► the one we made for the iphone you know [TS]

00:56:15 ◼   ► and I look it's probably fine and it's [TS]

00:56:19 ◼   ► probably like this three-point [TS]

00:56:20 ◼   ► difference between that and the pixel [TS]

00:56:21 ◼   ► probably doesn't have anything to do [TS]

00:56:23 ◼   ► with it [TS]

00:56:24 ◼   ► it's just I always take stuff coming [TS]

00:56:25 ◼   ► from DXL about smartphones with a grain [TS]

00:56:27 ◼   ► of salt as long as they're in the camera [TS]

00:56:28 ◼   ► business i was well well my gut you know [TS]

00:56:31 ◼   ► right that there they've got a [TS]

00:56:33 ◼   ► motivation to make iphone users think [TS]

00:56:35 ◼   ► maybe the iphone camera isn't that great [TS]

00:56:37 ◼   ► because they're selling a separate [TS]

00:56:39 ◼   ► camera that you can add to your iphone [TS]

00:56:40 ◼   ► like don't worry you don't replace your [TS]

00:56:42 ◼   ► iphone you can just buy our camera that [TS]

00:56:44 ◼   ► you stick on the lighting [TS]

00:56:45 ◼   ► yeah all your camera is only an 84 ours [TS]

00:56:48 ◼   ► too bad but we can make it a hundred do [TS]

00:56:50 ◼   ► they give a rating to their dxo when I [TS]

00:56:53 ◼   ► don't [TS]

00:56:53 ◼   ► no I don't know that would be good [TS]

00:56:56 ◼   ► though I would love to look at that [TS]

00:56:57 ◼   ► maybe they really like a 70 or something [TS]

00:56:59 ◼   ► that would be funny [TS]

00:57:00 ◼   ► uh but any other pixel like I I really [TS]

00:57:03 ◼   ► it's hard to kind of make any value [TS]

00:57:06 ◼   ► judgments on the camera until I take a [TS]

00:57:07 ◼   ► look at it right like I don't wanna go [TS]

00:57:09 ◼   ► off the handle and say oh it's probably [TS]

00:57:10 ◼   ► graphic when it may be as amazing and I [TS]

00:57:12 ◼   ► just haven't seen it yet I that would be [TS]

00:57:14 ◼   ► the worst thing there are some [TS]

00:57:16 ◼   ► specifications that do tell some stories [TS]

00:57:18 ◼   ► about the camera it has a larger pixel [TS]

00:57:20 ◼   ► pitch than the iphone so however they [TS]

00:57:22 ◼   ► arrange their sensor and size of the [TS]

00:57:24 ◼   ► sensor they managed to map out larger [TS]

00:57:27 ◼   ► capture elements per pixel which does [TS]

00:57:29 ◼   ► help write it helps with color rendition [TS]

00:57:31 ◼   ► the way that pic capture elements work [TS]

00:57:33 ◼   ► is that there's like a small flat [TS]

00:57:35 ◼   ► capture element that sits on the back of [TS]

00:57:37 ◼   ► the sensor and then above it there's a [TS]

00:57:39 ◼   ► sort of well right and that well divides [TS]

00:57:42 ◼   ► it from the capture elements next to it [TS]

00:57:45 ◼   ► and the way light shines in especially [TS]

00:57:48 ◼   ► from the edges can affect how much color [TS]

00:57:51 ◼   ► information that that capture element [TS]

00:57:53 ◼   ► picks up and how it reads like a red [TS]

00:57:55 ◼   ► pixel or green or whatever the case may [TS]

00:57:57 ◼   ► be and all of that is predicated on how [TS]

00:58:01 ◼   ► large each of those wells are and so the [TS]

00:58:03 ◼   ► bigger the pixel pitch the wider those [TS]

00:58:05 ◼   ► wells are the better color rendition [TS]

00:58:07 ◼   ► more accurate color [TS]

00:58:09 ◼   ► the less you know weirdness around the [TS]

00:58:11 ◼   ► edges of the borders of two colors where [TS]

00:58:14 ◼   ► they blend into one another or divided [TS]

00:58:16 ◼   ► from one another all of that is going to [TS]

00:58:18 ◼   ► be affected by the pixel pitch so seeing [TS]

00:58:19 ◼   ► a larger pixel pitch is already a great [TS]

00:58:22 ◼   ► sign [TS]

00:58:23 ◼   ► so that's good right and then on top of [TS]

00:58:25 ◼   ► that though d do have a i believe it's a [TS]

00:58:28 ◼   ► smaller aperture then the widest [TS]

00:58:30 ◼   ► aperture on the iphones think it's a [TS]

00:58:31 ◼   ► tool to point out whereas the iphones a [TS]

00:58:33 ◼   ► big and what's one point is that i have [TS]

00:58:36 ◼   ► stopped her . i don't think perhaps I [TS]

00:58:38 ◼   ► think it's a half yeah [TS]

00:58:39 ◼   ► yes right anyhow it's brighter right and [TS]

00:58:41 ◼   ► so people are saying is brighter you [TS]

00:58:43 ◼   ► know the iphones brighter but at the [TS]

00:58:45 ◼   ► same time the larger pixel pitch could [TS]

00:58:46 ◼   ► offset it and then some right now [TS]

00:58:48 ◼   ► because it is significantly larger so [TS]

00:58:50 ◼   ► you know I'm interested to see what i [TS]

00:58:52 ◼   ► can do it i I'm curious right it's there [TS]

00:58:55 ◼   ► so many variables that go into [TS]

00:58:56 ◼   ► photography and that it really is e and [TS]

00:59:00 ◼   ► it's always been it's not just new [TS]

00:59:01 ◼   ► digital photography it's always been an [TS]

00:59:03 ◼   ► argument over how much you know how much [TS]

00:59:04 ◼   ► class you want to carry around [TS]

00:59:05 ◼   ► right I it you know and in sensor versus [TS]

00:59:13 ◼   ► the lens and Indian a bigger people [TS]

00:59:15 ◼   ► getting more light by having doing it on [TS]

00:59:17 ◼   ► the sensor side as opposed to doing it [TS]

00:59:18 ◼   ► on the aperture side it's it effectively [TS]

00:59:20 ◼   ► it in the bottom line is what is it like [TS]

00:59:22 ◼   ► to actually go out and shoot photos with [TS]

00:59:23 ◼   ► the thing and that's what matters [TS]

00:59:25 ◼   ► one difference I've seen is that it [TS]

00:59:28 ◼   ► doesn't it unless they're not talking [TS]

00:59:30 ◼   ► about it doesn't have optical image [TS]

00:59:31 ◼   ► stabilization so i think on stills [TS]

00:59:35 ◼   ► that's going to hurt them a little bit [TS]

00:59:36 ◼   ► because it certainly is gonna it that's [TS]

00:59:38 ◼   ► really really does help with stills on [TS]

00:59:41 ◼   ► video I'm not sure because it seems you [TS]