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The Accidental Tech Podcast

44: A Plague With Very Minor Effects

 

00:00:01   what does your application have going for a brand was that a hideous icon that [<a href="https://overcast.fm/+CdTls5bg/1">TS</a>]

00:00:05   happens to include feet following following brands like a rebranding [<a href="https://overcast.fm/+CdTls5bg/5">TS</a>]

00:00:13   effort all you've got going for you is the fact that your icon had feet and so [<a href="https://overcast.fm/+CdTls5bg/13">TS</a>]

00:00:17   getting an Orange Julius icon has feet it's like like your own age you're [<a href="https://overcast.fm/+CdTls5bg/17">TS</a>]

00:00:22   you're owning the feet so but what if I don't really need to worry about brand [<a href="https://overcast.fm/+CdTls5bg/22">TS</a>]

00:00:26   recognition because only like three or four hundred people have ever bought the [<a href="https://overcast.fm/+CdTls5bg/26">TS</a>]

00:00:29   damn thing in the first it doesn't matter is not going they're looking for [<a href="https://overcast.fm/+CdTls5bg/29">TS</a>]

00:00:33   the feet that's what you've got his feet and you know I think being whimsical [<a href="https://overcast.fm/+CdTls5bg/33">TS</a>]

00:00:37   like that was your instinct that's what you brought to the application you do [<a href="https://overcast.fm/+CdTls5bg/37">TS</a>]

00:00:40   feed on that terrible icon you brought that they came from you that is your own [<a href="https://overcast.fm/+CdTls5bg/40">TS</a>]

00:00:44   personal creative input into the branding of this application if you got [<a href="https://overcast.fm/+CdTls5bg/44">TS</a>]

00:00:47   some other creative input put it in but don't like I wouldn't just throw that [<a href="https://overcast.fm/+CdTls5bg/47">TS</a>]

00:00:50   away you wanted to feed you got feet I kept his feet [<a href="https://overcast.fm/+CdTls5bg/50">TS</a>]

00:00:55   here's one from John dark spelled with an e at the end of dark it's pretty [<a href="https://overcast.fm/+CdTls5bg/55">TS</a>]

00:01:02   awesome name of the issue really haven't eaten his first name but he brought up [<a href="https://overcast.fm/+CdTls5bg/62">TS</a>]

00:01:07   an interesting point that I think of when we were talking about the Apple [<a href="https://overcast.fm/+CdTls5bg/67">TS</a>]

00:01:11   lightning connector and the upcoming USB connector that we don't know anything [<a href="https://overcast.fm/+CdTls5bg/71">TS</a>]

00:01:17   about other than it's not going to sock and it will be bidirectional wait we [<a href="https://overcast.fm/+CdTls5bg/77">TS</a>]

00:01:20   don't know it's not going to say well it's still very much can suck it I guess [<a href="https://overcast.fm/+CdTls5bg/80">TS</a>]

00:01:24   I suppose but they're saying all the right things about it and when we talked [<a href="https://overcast.fm/+CdTls5bg/84">TS</a>]

00:01:28   about that I was saying like it's hard to think of that connect your doing [<a href="https://overcast.fm/+CdTls5bg/88">TS</a>]

00:01:31   anything except for something like the Lightning connector not exactly but in [<a href="https://overcast.fm/+CdTls5bg/91">TS</a>]

00:01:36   reverse with that but the contacts on the outside and a solid metal thing [<a href="https://overcast.fm/+CdTls5bg/96">TS</a>]

00:01:38   instead of being like micro-usb mini-usb where it took a little bent piece of [<a href="https://overcast.fm/+CdTls5bg/98">TS</a>]

00:01:42   metal crap on the inside because that is very delicate and annoying and crappy [<a href="https://overcast.fm/+CdTls5bg/102">TS</a>]

00:01:47   and it seems crazy to me that they would make a new connector and make it like [<a href="https://overcast.fm/+CdTls5bg/107">TS</a>]

00:01:52   it's like micro USB on our server ssible that's not really great for that [<a href="https://overcast.fm/+CdTls5bg/112">TS</a>]

00:01:57   wouldn't be a very big improvement democracy right I suppose they could [<a href="https://overcast.fm/+CdTls5bg/117">TS</a>]

00:02:00   still do that but anyway this blog post says okay so say my speculation and [<a href="https://overcast.fm/+CdTls5bg/120">TS</a>]

00:02:05   being close to write and produce a connector that is in the style of the [<a href="https://overcast.fm/+CdTls5bg/125">TS</a>]

00:02:11   Lightning connector but isn't obviously not allowed [<a href="https://overcast.fm/+CdTls5bg/131">TS</a>]

00:02:13   connector and say that Apple eventually adopt that because it's a better [<a href="https://overcast.fm/+CdTls5bg/133">TS</a>]

00:02:17   connector than the current full-sized USB input in all their products and all [<a href="https://overcast.fm/+CdTls5bg/137">TS</a>]

00:02:20   that stuff you would end up with the cable like the one that's drawn in this [<a href="https://overcast.fm/+CdTls5bg/140">TS</a>]

00:02:24   blog posted open link yet actually read this post earlier that cable would be [<a href="https://overcast.fm/+CdTls5bg/144">TS</a>]

00:02:29   kind of a nightmare don't sugary cuz it looks like lightning on one end and they [<a href="https://overcast.fm/+CdTls5bg/149">TS</a>]

00:02:34   made a USB connector on the other that looks like lightning but not really like [<a href="https://overcast.fm/+CdTls5bg/154">TS</a>]

00:02:37   it's a little bit thinner and the context or longer and you lose all the [<a href="https://overcast.fm/+CdTls5bg/157">TS</a>]

00:02:41   advantages of the reversible capable of the new USB thing and everything and you [<a href="https://overcast.fm/+CdTls5bg/161">TS</a>]

00:02:46   know consumers would have trouble figuring out which ended which because [<a href="https://overcast.fm/+CdTls5bg/166">TS</a>]

00:02:49   they look so similar and you have a linear revealed in overtime but maybe [<a href="https://overcast.fm/+CdTls5bg/169">TS</a>]

00:02:53   even we were messin up of bleary-eyed in the morning trying to plug something in [<a href="https://overcast.fm/+CdTls5bg/173">TS</a>]

00:02:57   so that's kind of like the the curse of being first for Apple came up with [<a href="https://overcast.fm/+CdTls5bg/177">TS</a>]

00:03:01   lightning connector ball the USB guys kept screwing up their connectors making [<a href="https://overcast.fm/+CdTls5bg/181">TS</a>]

00:03:05   their crappy things and not for a while now I can see Apple's get these great [<a href="https://overcast.fm/+CdTls5bg/185">TS</a>]

00:03:08   connectors on their devices and of course the big fat ugly other end that [<a href="https://overcast.fm/+CdTls5bg/188">TS</a>]

00:03:12   connects your computer is you never get a computer lightning connector right but [<a href="https://overcast.fm/+CdTls5bg/192">TS</a>]

00:03:16   if the new USB connector look something like lightning Apple could find itself [<a href="https://overcast.fm/+CdTls5bg/196">TS</a>]

00:03:19   in a stranger uncomfortable situation and I don't think they can go USB on [<a href="https://overcast.fm/+CdTls5bg/199">TS</a>]

00:03:23   both ends because of all this you know planning they have a lightning connector [<a href="https://overcast.fm/+CdTls5bg/203">TS</a>]

00:03:27   and how it works with all their devices and how that's and change the insides [<a href="https://overcast.fm/+CdTls5bg/207">TS</a>]

00:03:30   will keep him that the characters and all that good stuff well first of all [<a href="https://overcast.fm/+CdTls5bg/210">TS</a>]

00:03:34   I'm guessing that the USB reversible [<a href="https://overcast.fm/+CdTls5bg/214">TS</a>]

00:03:37   to discuss calling it USB Type C as I do we have this unofficial name the type C [<a href="https://overcast.fm/+CdTls5bg/217">TS</a>]

00:03:42   plug [<a href="https://overcast.fm/+CdTls5bg/222">TS</a>]

00:03:43   thanks for the call in the thing that he likes for me [<a href="https://overcast.fm/+CdTls5bg/223">TS</a>]

00:03:46   good so we can go so if this if this type C thing ends up coming out be [<a href="https://overcast.fm/+CdTls5bg/226">TS</a>]

00:03:52   reversible and resembling lightning in its general design I would guess almost [<a href="https://overcast.fm/+CdTls5bg/232">TS</a>]

00:03:58   certainly it would be wider but by a substantial amount to accommodate all [<a href="https://overcast.fm/+CdTls5bg/238">TS</a>]

00:04:03   depends necessary do usb3 at a reasonable cost us money not the [<a href="https://overcast.fm/+CdTls5bg/243">TS</a>]

00:04:08   Lightning country has very very tiny little contact pads and the and then the [<a href="https://overcast.fm/+CdTls5bg/248">TS</a>]

00:04:13   port is required to have these little tiny pins all that signatures Asian I'm [<a href="https://overcast.fm/+CdTls5bg/253">TS</a>]

00:04:18   guessing might run afoul of USB his desire to be super cheap and and [<a href="https://overcast.fm/+CdTls5bg/258">TS</a>]

00:04:24   and to have pretty broad tolerances so that any idiot can make one of these [<a href="https://overcast.fm/+CdTls5bg/264">TS</a>]

00:04:28   connectors or ports and at work I'm guessing the connector would not be [<a href="https://overcast.fm/+CdTls5bg/268">TS</a>]

00:04:33   nearly as small as lightning and that alone would be a pretty big pretty big [<a href="https://overcast.fm/+CdTls5bg/273">TS</a>]

00:04:36   switch also lets you might realistically speaking here like how likely is it that [<a href="https://overcast.fm/+CdTls5bg/276">TS</a>]

00:04:42   the USB people are going to make aspect that's as good as lightning to be [<a href="https://overcast.fm/+CdTls5bg/282">TS</a>]

00:04:46   actually easily confused with it like I'm guessing to be in some way clunkier [<a href="https://overcast.fm/+CdTls5bg/286">TS</a>]

00:04:51   and I love you proven wrong and I hope I am wrong on that but I'm guessing you [<a href="https://overcast.fm/+CdTls5bg/291">TS</a>]

00:04:55   know looking at their history of how they had to do things when they [<a href="https://overcast.fm/+CdTls5bg/295">TS</a>]

00:04:58   prioritize I don't think what they make is going to end up being confusingly [<a href="https://overcast.fm/+CdTls5bg/298">TS</a>]

00:05:03   similar to like Apple's easy Appleby that no matter what the Kinect looks [<a href="https://overcast.fm/+CdTls5bg/303">TS</a>]

00:05:06   like make the plastic gravity in thinking on the Lightning connector just [<a href="https://overcast.fm/+CdTls5bg/306">TS</a>]

00:05:10   massive so that it's like the same size as the current USB connector on a [<a href="https://overcast.fm/+CdTls5bg/310">TS</a>]

00:05:14   lightning cable except maybe there's a little dinky thing so even if they made [<a href="https://overcast.fm/+CdTls5bg/314">TS</a>]

00:05:17   the connectors activism size Apple since it marlys controls the Lightning [<a href="https://overcast.fm/+CdTls5bg/317">TS</a>]

00:05:21   connector market or the people who want to use lighting connectors could dictate [<a href="https://overcast.fm/+CdTls5bg/321">TS</a>]

00:05:24   that the end is not lightning has to be this big fat chunky thing I think also I [<a href="https://overcast.fm/+CdTls5bg/324">TS</a>]

00:05:29   am pretty sure we can safely rule out the the latter two possibilities in [<a href="https://overcast.fm/+CdTls5bg/329">TS</a>]

00:05:34   John's blog post about either Apple basically killing lightning and adopting [<a href="https://overcast.fm/+CdTls5bg/334">TS</a>]

00:05:39   USB or Apple working together with the USB foreign people to to to make one [<a href="https://overcast.fm/+CdTls5bg/339">TS</a>]

00:05:47   better standard together I think we can pretty safely pull those things out as a [<a href="https://overcast.fm/+CdTls5bg/347">TS</a>]

00:05:51   very very unlikely though it up as motivation would be to standardize since [<a href="https://overcast.fm/+CdTls5bg/351">TS</a>]

00:05:56   they they love having their very own connector with their own particular [<a href="https://overcast.fm/+CdTls5bg/356">TS</a>]

00:05:59   attributes they can license accessory manufacturers and all I could see [<a href="https://overcast.fm/+CdTls5bg/359">TS</a>]

00:06:04   exactly because you know that they do make a lot of money off those licensing [<a href="https://overcast.fm/+CdTls5bg/364">TS</a>]

00:06:07   fees and and I think I think more than the money I think the money is a [<a href="https://overcast.fm/+CdTls5bg/367">TS</a>]

00:06:11   secondary concern for them I I think the bigger reason they do is control you [<a href="https://overcast.fm/+CdTls5bg/371">TS</a>]

00:06:16   know they love having control over what their devices can and can't do they love [<a href="https://overcast.fm/+CdTls5bg/376">TS</a>]

00:06:22   having control over what accessories can you can do how they interact with the [<a href="https://overcast.fm/+CdTls5bg/382">TS</a>]

00:06:26   device and then I think they also like that if you make a lightning port device [<a href="https://overcast.fm/+CdTls5bg/386">TS</a>]

00:06:30   it's not going to work on somebody's Android phone you know all these things [<a href="https://overcast.fm/+CdTls5bg/390">TS</a>]

00:06:34   really benefit apple and there's there's really no motivation to change [<a href="https://overcast.fm/+CdTls5bg/394">TS</a>]

00:06:36   and the best thing about it is finally Apple has found a market in a position [<a href="https://overcast.fm/+CdTls5bg/396">TS</a>]

00:06:41   in the market where this lack of compatibility with the other guys does [<a href="https://overcast.fm/+CdTls5bg/401">TS</a>]

00:06:45   not hurt them because back in the day was like whoa real keyboards and mice [<a href="https://overcast.fm/+CdTls5bg/405">TS</a>]

00:06:48   use insert connector here but Apple uses this crazy thing called ADB and so you [<a href="https://overcast.fm/+CdTls5bg/408">TS</a>]

00:06:52   have to buy special Apple keyboard attended by a regular keyboard and [<a href="https://overcast.fm/+CdTls5bg/412">TS</a>]

00:06:56   eventually adopted USB and moralistic and a USB keyboard connected either [<a href="https://overcast.fm/+CdTls5bg/416">TS</a>]

00:07:01   computer so during the whole Mac PC era the Mac was doing that every single area [<a href="https://overcast.fm/+CdTls5bg/421">TS</a>]

00:07:05   where it didn't conform to the rest of the industry now in the portable device [<a href="https://overcast.fm/+CdTls5bg/425">TS</a>]

00:07:11   basin you know the iPod space Apple so dominated the portable music players [<a href="https://overcast.fm/+CdTls5bg/431">TS</a>]

00:07:15   based at 30 pin became sort of the defacto standard and now in the phone [<a href="https://overcast.fm/+CdTls5bg/435">TS</a>]

00:07:18   market people might not buy an iPhone because it doesn't have a big enough [<a href="https://overcast.fm/+CdTls5bg/438">TS</a>]

00:07:21   screen or like some other things like that but I don't think people are saying [<a href="https://overcast.fm/+CdTls5bg/441">TS</a>]

00:07:25   well I was gonna get an iPhone but it doesn't use USB uses this lightning [<a href="https://overcast.fm/+CdTls5bg/445">TS</a>]

00:07:29   connector type thing people may still grab a lightning connector and the cost [<a href="https://overcast.fm/+CdTls5bg/449">TS</a>]

00:07:32   of it but it doesn't hurt them as much as I think all their special Apple [<a href="https://overcast.fm/+CdTls5bg/452">TS</a>]

00:07:36   specific weirdness used to hurt and this Apple always want to have its own weird [<a href="https://overcast.fm/+CdTls5bg/456">TS</a>]

00:07:40   thing but it was the negatives were not overwhelming but kind of must have [<a href="https://overcast.fm/+CdTls5bg/460">TS</a>]

00:07:45   annoyed apple now finally they have the portable device market place where they [<a href="https://overcast.fm/+CdTls5bg/465">TS</a>]

00:07:51   can do their proprietary stuff and only take a min demoted in the market for [<a href="https://overcast.fm/+CdTls5bg/471">TS</a>]

00:07:55   almost non-existent and people just grin and bear it he said that though but [<a href="https://overcast.fm/+CdTls5bg/475">TS</a>]

00:08:00   grouper made a post about this week or two ago about how the lightning cable I [<a href="https://overcast.fm/+CdTls5bg/480">TS</a>]

00:08:05   think it was something he was is the epitome of the difference in perspective [<a href="https://overcast.fm/+CdTls5bg/485">TS</a>]

00:08:10   between Apple users and Android users and actually pointed this out I sent [<a href="https://overcast.fm/+CdTls5bg/490">TS</a>]

00:08:14   this article to 100 loving friends and they were like yeah that's stupid why [<a href="https://overcast.fm/+CdTls5bg/494">TS</a>]

00:08:19   would you want a proprietary cable and man it's just to me that makes no sense [<a href="https://overcast.fm/+CdTls5bg/499">TS</a>]

00:08:24   I don't need to have a really clunky cable that I have three hundred of I'd [<a href="https://overcast.fm/+CdTls5bg/504">TS</a>]

00:08:29   rather have one cable that works very well all the time and it just struck me [<a href="https://overcast.fm/+CdTls5bg/509">TS</a>]

00:08:35   is so weird that that was the posters right about the difference in the news [<a href="https://overcast.fm/+CdTls5bg/515">TS</a>]

00:08:40   for those users who have already made their choice or who has some sort of [<a href="https://overcast.fm/+CdTls5bg/520">TS</a>]

00:08:42   like some allegiance to one side of the other regular people who have no [<a href="https://overcast.fm/+CdTls5bg/522">TS</a>]

00:08:46   I don't care or know anything different about them like they expect when you get [<a href="https://overcast.fm/+CdTls5bg/526">TS</a>]

00:08:51   a new thing nobody knew accessories that have to go with that I know people are [<a href="https://overcast.fm/+CdTls5bg/531">TS</a>]

00:08:54   enough people are like well I can't reuse my charging cable then forget it [<a href="https://overcast.fm/+CdTls5bg/534">TS</a>]

00:08:58   because across Android phones maybe you can reuse the same cables are the same [<a href="https://overcast.fm/+CdTls5bg/538">TS</a>]

00:09:03   charges they don't work as well it's it's not a big deal because they come [<a href="https://overcast.fm/+CdTls5bg/543">TS</a>]

00:09:06   with you no wonder two cables or whatever the iphone come with this guy I [<a href="https://overcast.fm/+CdTls5bg/546">TS</a>]

00:09:11   think the experience of using lightning cable like you said Casey for regular [<a href="https://overcast.fm/+CdTls5bg/551">TS</a>]

00:09:16   people is more important than the theoretical advantage of being able to [<a href="https://overcast.fm/+CdTls5bg/556">TS</a>]

00:09:20   reuse cables across bones that you're right we also got a lot of feedback [<a href="https://overcast.fm/+CdTls5bg/560">TS</a>]

00:09:26   about dual input displays because during the believe was last show we talk a lot [<a href="https://overcast.fm/+CdTls5bg/566">TS</a>]

00:09:32   or was it one tweet [<a href="https://overcast.fm/+CdTls5bg/572">TS</a>]

00:09:34   well I saw one to eat now pay people kept waiting and saying isn't it [<a href="https://overcast.fm/+CdTls5bg/574">TS</a>]

00:09:38   possible they just hooked up to cable right from two cables from your Mac [<a href="https://overcast.fm/+CdTls5bg/578">TS</a>]

00:09:42   grouchy reminder that does not solve the problem [<a href="https://overcast.fm/+CdTls5bg/582">TS</a>]

00:09:45   you know do you think Apple could do this do you think Apple will do this [<a href="https://overcast.fm/+CdTls5bg/585">TS</a>]

00:09:48   every variation so there were allowed to write but John you've put one specific [<a href="https://overcast.fm/+CdTls5bg/588">TS</a>]

00:09:53   tweet into the show notes do you care to expound upon that the slide from Apple's [<a href="https://overcast.fm/+CdTls5bg/593">TS</a>]

00:09:58   most recent presentation about the Mac Pro that showing the back of the [<a href="https://overcast.fm/+CdTls5bg/598">TS</a>]

00:10:02   machines as next-generation video up to 34 K displays single and dual input [<a href="https://overcast.fm/+CdTls5bg/602">TS</a>]

00:10:07   displays and I don't even know what that means I remember that being on the slide [<a href="https://overcast.fm/+CdTls5bg/607">TS</a>]

00:10:11   but I guess I just forgot about entirely I'm not even sure what they're getting [<a href="https://overcast.fm/+CdTls5bg/611">TS</a>]

00:10:15   ready they want you want to venture a guess [<a href="https://overcast.fm/+CdTls5bg/615">TS</a>]

00:10:17   well last unless we we talked about how it was going to be pretty impossible for [<a href="https://overcast.fm/+CdTls5bg/617">TS</a>]

00:10:24   them to ship a 50 120 pixels wide monitor what should be a perfect to exit [<a href="https://overcast.fm/+CdTls5bg/624">TS</a>]

00:10:30   the current 27 they would be impossible because it would use more bandwidth than [<a href="https://overcast.fm/+CdTls5bg/630">TS</a>]

00:10:34   wonderful 2.0 cable will support and now back in the days when these 30 inch [<a href="https://overcast.fm/+CdTls5bg/634">TS</a>]

00:10:43   Cinema Display first came out it was one of the first monitors in the market [<a href="https://overcast.fm/+CdTls5bg/643">TS</a>]

00:10:46   required dual link DVI and what dual-link DVI basically is is a whole [<a href="https://overcast.fm/+CdTls5bg/646">TS</a>]

00:10:52   bunch more D it's basically you know to regular DVI channels into in one cable [<a href="https://overcast.fm/+CdTls5bg/652">TS</a>]

00:10:58   that has [<a href="https://overcast.fm/+CdTls5bg/658">TS</a>]

00:10:59   ton of tens and it requires special video card that would support this and [<a href="https://overcast.fm/+CdTls5bg/659">TS</a>]

00:11:04   it was everything was very expensive and everything that was pretty much the same [<a href="https://overcast.fm/+CdTls5bg/664">TS</a>]

00:11:08   idea which is like you have the standard and forgiveness wrongly please email us [<a href="https://overcast.fm/+CdTls5bg/668">TS</a>]

00:11:12   actually from going from curious but it was it was you know this the standard is [<a href="https://overcast.fm/+CdTls5bg/672">TS</a>]

00:11:17   not fast enough to support all the resolutions that have basically as far [<a href="https://overcast.fm/+CdTls5bg/677">TS</a>]

00:11:20   as I know that they've basically divided the display and half logically in the [<a href="https://overcast.fm/+CdTls5bg/680">TS</a>]

00:11:23   controllers and just like how you can render one-half so by doing something [<a href="https://overcast.fm/+CdTls5bg/683">TS</a>]

00:11:28   similar if you could lay together say two Thunderbolt cables into one monitor [<a href="https://overcast.fm/+CdTls5bg/688">TS</a>]

00:11:34   that was made to handle this and the video card for me to handle this is well [<a href="https://overcast.fm/+CdTls5bg/694">TS</a>]

00:11:37   you could theoretically then have enough bandwidth to drive a 5120 pixel display [<a href="https://overcast.fm/+CdTls5bg/697">TS</a>]

00:11:44   the new Mac Pro and and doesn't the new actually at the open to that the new [<a href="https://overcast.fm/+CdTls5bg/704">TS</a>]

00:11:52   Retina MacBook Pro it also has the double to right now so far the only able [<a href="https://overcast.fm/+CdTls5bg/712">TS</a>]

00:11:57   to computer that shipping from Apple that has two ports on it as well and I [<a href="https://overcast.fm/+CdTls5bg/717">TS</a>]

00:12:03   don't know if it has this capability it might not I don't think they've [<a href="https://overcast.fm/+CdTls5bg/723">TS</a>]

00:12:06   advertised but it's it's worth noting that that does have two ports but this [<a href="https://overcast.fm/+CdTls5bg/726">TS</a>]

00:12:10   would be a way now so last last episode they were saying it's impossible to find [<a href="https://overcast.fm/+CdTls5bg/730">TS</a>]

00:12:14   office monitor now with the proof from this slide from Nielsen thank you with [<a href="https://overcast.fm/+CdTls5bg/734">TS</a>]

00:12:20   the perfect the slide actually shows that if a dual input display exists and [<a href="https://overcast.fm/+CdTls5bg/740">TS</a>]

00:12:25   that works the way you think it would which is being able to combine the [<a href="https://overcast.fm/+CdTls5bg/745">TS</a>]

00:12:28   bandwidth of both cables into one display like DVI cable but regardless if [<a href="https://overcast.fm/+CdTls5bg/748">TS</a>]

00:12:35   this works the same way is that that theoretical displayed now is possible [<a href="https://overcast.fm/+CdTls5bg/755">TS</a>]

00:12:40   again for the new member but isn't that what it means when it says dual input [<a href="https://overcast.fm/+CdTls5bg/760">TS</a>]

00:12:44   displays I'm not sure that what it means is a display of it has two inputs and [<a href="https://overcast.fm/+CdTls5bg/764">TS</a>]

00:12:48   you mean both inputs drive to display its native resolution it could just as [<a href="https://overcast.fm/+CdTls5bg/768">TS</a>]

00:12:51   easily mean a display that has two different inputs so you can switch [<a href="https://overcast.fm/+CdTls5bg/771">TS</a>]

00:12:56   between them sooo two different max could share the same monitor I don't I [<a href="https://overcast.fm/+CdTls5bg/776">TS</a>]

00:12:59   don't know what do input display means it's what I'm getting at night what [<a href="https://overcast.fm/+CdTls5bg/779">TS</a>]

00:13:03   value would I don't know I mean I've never bought like you know maybe this [<a href="https://overcast.fm/+CdTls5bg/783">TS</a>]

00:13:07   maybe there's something about produce played with this is a common feature [<a href="https://overcast.fm/+CdTls5bg/787">TS</a>]

00:13:09   what value would there be an apple advertising [<a href="https://overcast.fm/+CdTls5bg/789">TS</a>]

00:13:13   ability to plug into like a switch to monitor the has two different inputs for [<a href="https://overcast.fm/+CdTls5bg/793">TS</a>]

00:13:16   two different sources like I know it's one of those are getting out I think [<a href="https://overcast.fm/+CdTls5bg/796">TS</a>]

00:13:18   this in context were missing from people who produce video pros or something and [<a href="https://overcast.fm/+CdTls5bg/798">TS</a>]

00:13:22   I use this I'm sure we will get email from the people explain to us but busy [<a href="https://overcast.fm/+CdTls5bg/802">TS</a>]

00:13:26   put it on a slide with the expectation that everyone knows what it means and I [<a href="https://overcast.fm/+CdTls5bg/806">TS</a>]

00:13:30   hadn't heard anything about it meaning you know the equipment that you don't [<a href="https://overcast.fm/+CdTls5bg/810">TS</a>]

00:13:34   have been with the run the resolution you can learn to sew the overall of [<a href="https://overcast.fm/+CdTls5bg/814">TS</a>]

00:13:38   people asking is it possible to they could do this it seems technically [<a href="https://overcast.fm/+CdTls5bg/818">TS</a>]

00:13:42   plausible vaguely plausible because doing TV I wasn't a standard that Apple [<a href="https://overcast.fm/+CdTls5bg/822">TS</a>]

00:13:46   may I don't think it was part of the you know whatever the DVI consortium is [<a href="https://overcast.fm/+CdTls5bg/826">TS</a>]

00:13:50   never there were some of the first ones to use it right this this sounds a [<a href="https://overcast.fm/+CdTls5bg/830">TS</a>]

00:13:54   little weird you know especially since it would be 22 actual cables and they're [<a href="https://overcast.fm/+CdTls5bg/834">TS</a>]

00:13:57   like bundled together or something I don't know but it's within the realm [<a href="https://overcast.fm/+CdTls5bg/837">TS</a>]

00:14:01   father will Apple do this I think the costs of probably the cost of a display [<a href="https://overcast.fm/+CdTls5bg/841">TS</a>]

00:14:06   of that resolution is put it outside the realm of things that Apple will do even [<a href="https://overcast.fm/+CdTls5bg/846">TS</a>]

00:14:11   if they could definitely do it but I think the wild card is what did up on me [<a href="https://overcast.fm/+CdTls5bg/851">TS</a>]

00:14:16   and my doin puts players and teams like none of us know for sure so if anyone [<a href="https://overcast.fm/+CdTls5bg/856">TS</a>]

00:14:20   out there knows for sure exactly what happened but doing puts plays let us [<a href="https://overcast.fm/+CdTls5bg/860">TS</a>]

00:14:24   know anything we should point out right now is that we are recording this on [<a href="https://overcast.fm/+CdTls5bg/864">TS</a>]

00:14:28   Monday December 16th at night it is very very likely that the Mac Pros are coming [<a href="https://overcast.fm/+CdTls5bg/868">TS</a>]

00:14:34   out tomorrow it's very likely that by the time most people here this the new [<a href="https://overcast.fm/+CdTls5bg/874">TS</a>]

00:14:39   macros will already be out and if Apple is going to make any kind of display [<a href="https://overcast.fm/+CdTls5bg/879">TS</a>]

00:14:44   announcement at that time that might have already happened as well and other [<a href="https://overcast.fm/+CdTls5bg/884">TS</a>]

00:14:48   people might have already gotten these and tested them and we're saying all [<a href="https://overcast.fm/+CdTls5bg/888">TS</a>]

00:14:50   this before the new macros actually out so this all could be irrelevant in 12 [<a href="https://overcast.fm/+CdTls5bg/890">TS</a>]

00:14:56   hours why do you say that tomorrow will be the day which would be Tuesday the [<a href="https://overcast.fm/+CdTls5bg/896">TS</a>]

00:15:00   17th because today they rushed out on a 10 91 update that supports the new Mac [<a href="https://overcast.fm/+CdTls5bg/900">TS</a>]

00:15:06   Pro and that's what this is one of the lender like to do this in Tuesday's and [<a href="https://overcast.fm/+CdTls5bg/906">TS</a>]

00:15:10   this is one of the last potential weeks them to release something and still be [<a href="https://overcast.fm/+CdTls5bg/910">TS</a>]

00:15:15   in December cos have Apple shuts down next week and this was the rumored date [<a href="https://overcast.fm/+CdTls5bg/915">TS</a>]

00:15:19   as of a couple of weeks ago [<a href="https://overcast.fm/+CdTls5bg/919">TS</a>]

00:15:20   right yes so it's it's I'd say I would say the 10 91 released today all but [<a href="https://overcast.fm/+CdTls5bg/920">TS</a>]

00:15:25   confirms it I would say it's almost certain that they're being released in [<a href="https://overcast.fm/+CdTls5bg/925">TS</a>]

00:15:31   12 hours ago and it hasn't happened are based hardware in the recent past where [<a href="https://overcast.fm/+CdTls5bg/931">TS</a>]

00:15:36   if you buy the new hardware you get a newer building the less than you could [<a href="https://overcast.fm/+CdTls5bg/936">TS</a>]

00:15:39   get an existing MAC I don't know where you are you get you know you can get [<a href="https://overcast.fm/+CdTls5bg/939">TS</a>]

00:15:44   10914 only to buy a Mac Pro and then a week later comes out for everybody else [<a href="https://overcast.fm/+CdTls5bg/944">TS</a>]

00:15:48   but they have definitely done things for you if you want about his new harbour [<a href="https://overcast.fm/+CdTls5bg/948">TS</a>]

00:15:51   you get it a newer build of iOS 10 than anybody else can getting you to wait [<a href="https://overcast.fm/+CdTls5bg/951">TS</a>]

00:15:55   until the next update yet that they definitely have done that so with its [<a href="https://overcast.fm/+CdTls5bg/955">TS</a>]

00:15:59   release imminent johnnie buying one tomorrow definitely come tomorrow now I [<a href="https://overcast.fm/+CdTls5bg/959">TS</a>]

00:16:07   have to wait even if everything was just right I want to wait until every people [<a href="https://overcast.fm/+CdTls5bg/967">TS</a>]

00:16:10   test that I wanna see gaming benchmarks you know as far as I know I don't think [<a href="https://overcast.fm/+CdTls5bg/970">TS</a>]

00:16:15   I'm going to buy one tomorrow unless they actually announcement over the [<a href="https://overcast.fm/+CdTls5bg/975">TS</a>]

00:16:20   display in which case I would I would buy both immediately but besides that [<a href="https://overcast.fm/+CdTls5bg/980">TS</a>]

00:16:25   and i think im also gonna wait and see [<a href="https://overcast.fm/+CdTls5bg/985">TS</a>]

00:16:27   I'm really curious to see from reports from people about how it compares to the [<a href="https://overcast.fm/+CdTls5bg/987">TS</a>]

00:16:31   2010 Mac Pro in practice you know it has all sorts of the CPU improvements which [<a href="https://overcast.fm/+CdTls5bg/991">TS</a>]

00:16:37   are you know there there there but it's not really what you'd expect from three [<a href="https://overcast.fm/+CdTls5bg/997">TS</a>]

00:16:42   years of of CPU progress so besides the CPU appearance which are same moderate I [<a href="https://overcast.fm/+CdTls5bg/1002">TS</a>]

00:16:47   want to know is a whole new version of this system architecture like this all [<a href="https://overcast.fm/+CdTls5bg/1007">TS</a>]

00:16:52   PCI Express everywhere maximized for throughput and then these GPUs being [<a href="https://overcast.fm/+CdTls5bg/1012">TS</a>]

00:16:57   super high power like I want to know is it how big of an upgrade is that in [<a href="https://overcast.fm/+CdTls5bg/1017">TS</a>]

00:17:02   practice in regular use using not just you know 3d rendering absolute GPU the [<a href="https://overcast.fm/+CdTls5bg/1022">TS</a>]

00:17:08   easy just general apps development apps photo audio production stuff you know [<a href="https://overcast.fm/+CdTls5bg/1028">TS</a>]

00:17:14   that kind of stuff I would love to know how much of an upgrade is this really if [<a href="https://overcast.fm/+CdTls5bg/1034">TS</a>]

00:17:19   you already have a 2010 Mac Pro with gigantic pci-express SSD in a dirty [<a href="https://overcast.fm/+CdTls5bg/1039">TS</a>]

00:17:25   that's true well my highest is mediocre nothing like the disk throughput than [<a href="https://overcast.fm/+CdTls5bg/1045">TS</a>]

00:17:31   quote-unquote discs through [<a href="https://overcast.fm/+CdTls5bg/1051">TS</a>]

00:17:33   of of this solid state drives this thing are interested in that as well because I [<a href="https://overcast.fm/+CdTls5bg/1053">TS</a>]

00:17:38   think that we'll have more of an impact on my daily life than the speed of the [<a href="https://overcast.fm/+CdTls5bg/1058">TS</a>]

00:17:42   CPUs right exactly and in theory the way this is architected there's a lot of [<a href="https://overcast.fm/+CdTls5bg/1062">TS</a>]

00:17:49   stuff missing from it and what various card slots and a few new faces a [<a href="https://overcast.fm/+CdTls5bg/1069">TS</a>]

00:17:55   firewire one of the reasons they did all that was basically like devote all of [<a href="https://overcast.fm/+CdTls5bg/1075">TS</a>]

00:18:00   the PCI Express lanes available in the chipset and from the CPU devote all of [<a href="https://overcast.fm/+CdTls5bg/1080">TS</a>]

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00:18:53   a certain amount per time period like you're going too fast it can handle it [<a href="https://overcast.fm/+CdTls5bg/1133">TS</a>]

00:18:57   or discuss them too much to slow you down my problem with some of the other [<a href="https://overcast.fm/+CdTls5bg/1137">TS</a>]

00:19:00   ones is not necessarily that but their servers are just too slow degas like I [<a href="https://overcast.fm/+CdTls5bg/1140">TS</a>]

00:19:05   have this nice FiOS upstream of sixty-five megabits which is amazing and [<a href="https://overcast.fm/+CdTls5bg/1145">TS</a>]

00:19:10   most providers can take the files that quickly back please I've never had that [<a href="https://overcast.fm/+CdTls5bg/1150">TS</a>]

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00:19:18   uploaded as fast as I was willing to send the files and Italy fantastic so [<a href="https://overcast.fm/+CdTls5bg/1158">TS</a>]

00:19:23   they have is cool features too they have led to restore you can just pull one [<a href="https://overcast.fm/+CdTls5bg/1163">TS</a>]

00:19:27   file off if you want to very handy if there was one time I took a vacation [<a href="https://overcast.fm/+CdTls5bg/1167">TS</a>]

00:19:34   and there was a file on my home computer that I didn't have a Dropbox I just had [<a href="https://overcast.fm/+CdTls5bg/1174">TS</a>]

00:19:37   some on the hard drive and I want to access that and I had no way to go back [<a href="https://overcast.fm/+CdTls5bg/1177">TS</a>]

00:19:42   to my Mac worked for like a year and then stopped working [<a href="https://overcast.fm/+CdTls5bg/1182">TS</a>]

00:19:46   kid 2011 so I haven't about my Mac working for years I couldn't pull it off [<a href="https://overcast.fm/+CdTls5bg/1186">TS</a>]

00:19:50   that way back please I just logged in I was able to restore that file and get it [<a href="https://overcast.fm/+CdTls5bg/1190">TS</a>]

00:19:56   and work on it was fantastic everything work exactly as you'd expect to have an [<a href="https://overcast.fm/+CdTls5bg/1196">TS</a>]

00:20:00   iOS app you can also browse your files directly from their iOS app so it's like [<a href="https://overcast.fm/+CdTls5bg/1200">TS</a>]

00:20:05   you have access to all your stuff where ever you are and back plz was founded by [<a href="https://overcast.fm/+CdTls5bg/1205">TS</a>]

00:20:09   X Apple engineers it runs natively on your Mac and works perfectly with [<a href="https://overcast.fm/+CdTls5bg/1209">TS</a>]

00:20:14   maverick's I i've had zero problems with maverick's so it's pretty much it's [<a href="https://overcast.fm/+CdTls5bg/1214">TS</a>]

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00:20:46   and probably also the cheapest offsite backup you can get you we just received [<a href="https://overcast.fm/+CdTls5bg/1246">TS</a>]

00:20:50   at least John and I received tweet from someone I don't have it handy [<a href="https://overcast.fm/+CdTls5bg/1250">TS</a>]

00:20:54   saying oh my goodness I should have listened to John about backing up [<a href="https://overcast.fm/+CdTls5bg/1254">TS</a>]

00:20:57   because I just lost twelve months worth of work because I didn't have a backup [<a href="https://overcast.fm/+CdTls5bg/1257">TS</a>]

00:21:02   just installed a piece of software in five minutes and paid $5 a month which [<a href="https://overcast.fm/+CdTls5bg/1262">TS</a>]

00:21:06   is not that much in the grand scheme of things just don't go out to lunch one [<a href="https://overcast.fm/+CdTls5bg/1266">TS</a>]

00:21:09   time of month you're fine and it would have had all the stuff and some peace of [<a href="https://overcast.fm/+CdTls5bg/1269">TS</a>]

00:21:13   mind [<a href="https://overcast.fm/+CdTls5bg/1273">TS</a>]

00:21:14   yep it's it's really great it's also you know that this is a great thing to if [<a href="https://overcast.fm/+CdTls5bg/1274">TS</a>]

00:21:18   you're like if you're visiting say your parents or grandparents and they have a [<a href="https://overcast.fm/+CdTls5bg/1278">TS</a>]

00:21:21   computer like I i you end up for my mom because I I got her computer few years [<a href="https://overcast.fm/+CdTls5bg/1281">TS</a>]

00:21:26   back she loves it she put everything on there but I know she's never going to [<a href="https://overcast.fm/+CdTls5bg/1286">TS</a>]

00:21:30   manage time if you need a laptop at all over the house [<a href="https://overcast.fm/+CdTls5bg/1290">TS</a>]

00:21:33   time capsules are unreliable I i dont even wanna mess with that I just wanna [<a href="https://overcast.fm/+CdTls5bg/1293">TS</a>]

00:21:36   know that she has online backup and I can check in I can go online I can make [<a href="https://overcast.fm/+CdTls5bg/1296">TS</a>]

00:21:41   sure her computer has been backed up recently and backless provides all that [<a href="https://overcast.fm/+CdTls5bg/1301">TS</a>]

00:21:45   nice piece of mind [<a href="https://overcast.fm/+CdTls5bg/1305">TS</a>]

00:21:46   fantastic for yourself and for setting up things for your for your relatives [<a href="https://overcast.fm/+CdTls5bg/1306">TS</a>]

00:21:51   who you don't want to lose data should make it as a Christmas gift idea when [<a href="https://overcast.fm/+CdTls5bg/1311">TS</a>]

00:21:55   you do the the annual visiting relatives in fixing their computer stuff just [<a href="https://overcast.fm/+CdTls5bg/1315">TS</a>]

00:21:58   installed backwards on the first for casual users who are not downloading [<a href="https://overcast.fm/+CdTls5bg/1318">TS</a>]

00:22:02   multi gigabyte things all the time and everything you say all did their [<a href="https://overcast.fm/+CdTls5bg/1322">TS</a>]

00:22:06   internet connection not fast enough to use online back the initial backup is [<a href="https://overcast.fm/+CdTls5bg/1326">TS</a>]

00:22:10   probably gonna take a long time on their terrible like DSL connection whatever [<a href="https://overcast.fm/+CdTls5bg/1330">TS</a>]

00:22:13   crazy thing they're using but once they get through that initial backup casual [<a href="https://overcast.fm/+CdTls5bg/1333">TS</a>]

00:22:17   computer users don't produce data that you know and that high-volume me back [<a href="https://overcast.fm/+CdTls5bg/1337">TS</a>]

00:22:21   plz will automatically you know not backup stuff it doesn't have to write so [<a href="https://overcast.fm/+CdTls5bg/1341">TS</a>]

00:22:26   you don't have to worry about all of it all their cache files from Safari when [<a href="https://overcast.fm/+CdTls5bg/1346">TS</a>]

00:22:30   the new web browsing it's not going to back up that stuff that just gonna [<a href="https://overcast.fm/+CdTls5bg/1350">TS</a>]

00:22:33   backup the data they their own data and casual users don't produce that much [<a href="https://overcast.fm/+CdTls5bg/1353">TS</a>]

00:22:36   data so he will have no problem keeping their update their backup up-to-date [<a href="https://overcast.fm/+CdTls5bg/1356">TS</a>]

00:22:42   practically in real time everyday once it gets caught up in it won't take that [<a href="https://overcast.fm/+CdTls5bg/1362">TS</a>]

00:22:45   long so I mean my mom's entire backup set is 30 gigs and how much is a great [<a href="https://overcast.fm/+CdTls5bg/1365">TS</a>]

00:22:50   day like you know that the daily the damn the daily turning that is probably [<a href="https://overcast.fm/+CdTls5bg/1370">TS</a>]

00:22:55   like a megabyte or two no problem uploading that right and and I you know [<a href="https://overcast.fm/+CdTls5bg/1375">TS</a>]

00:23:00   I can tell you to like me I have on my computer I have about 800 gigs and back [<a href="https://overcast.fm/+CdTls5bg/1380">TS</a>]

00:23:05   lays my wife has about one and a half terabytes and back live and I as it [<a href="https://overcast.fm/+CdTls5bg/1385">TS</a>]

00:23:09   reviews for years and never had a problem even with that much data we have [<a href="https://overcast.fm/+CdTls5bg/1389">TS</a>]

00:23:14   a little bit more follow-up specifically around TV related things johnnie went on [<a href="https://overcast.fm/+CdTls5bg/1394">TS</a>]

00:23:18   an absolutely fantastic ran last episode about your new TV and one thing in [<a href="https://overcast.fm/+CdTls5bg/1398">TS</a>]

00:23:23   particular that that in the the dueling display idea we got a lot of feedback [<a href="https://overcast.fm/+CdTls5bg/1403">TS</a>]

00:23:29   about so would you care to talk about how to calibrate your TV talk a little [<a href="https://overcast.fm/+CdTls5bg/1409">TS</a>]

00:23:33   bit about calibration last episode how I was there's lots of settings and I was [<a href="https://overcast.fm/+CdTls5bg/1413">TS</a>]

00:23:37   playing with all I'm trying to get it out and then I gotta [<a href="https://overcast.fm/+CdTls5bg/1417">TS</a>]

00:23:40   a bunch of treats people asking about this topic including some tweets and a [<a href="https://overcast.fm/+CdTls5bg/1420">TS</a>]

00:23:44   new jacket I just recently bought a Panasonic plasma television I was [<a href="https://overcast.fm/+CdTls5bg/1424">TS</a>]

00:23:47   talking to him about it is making me realize how few people know anything [<a href="https://overcast.fm/+CdTls5bg/1427">TS</a>]

00:23:52   about him even you guys who I calibrate my TV whatever you even talking about so [<a href="https://overcast.fm/+CdTls5bg/1432">TS</a>]

00:23:56   I figured I wouldn't go over just a couple of basic things you can do to [<a href="https://overcast.fm/+CdTls5bg/1436">TS</a>]

00:24:01   make your television look better almost anybody going to have a fancy TV doesn't [<a href="https://overcast.fm/+CdTls5bg/1441">TS</a>]

00:24:05   even need to be a plasma TV you know you can make it if you like that and then [<a href="https://overcast.fm/+CdTls5bg/1445">TS</a>]

00:24:09   basically what it comes down to is that your TV looks bad now and you probably [<a href="https://overcast.fm/+CdTls5bg/1449">TS</a>]

00:24:12   don't even note so the first thing lots of people tweeted about was a [<a href="https://overcast.fm/+CdTls5bg/1452">TS</a>]

00:24:16   calibration Appleton the App Store from the thx company Lucasfilm around and now [<a href="https://overcast.fm/+CdTls5bg/1456">TS</a>]

00:24:20   I believe it's pronounced thanks John I thought you're better than that you know [<a href="https://overcast.fm/+CdTls5bg/1460">TS</a>]

00:24:28   and it works if you have an iOS device and either an Apple TV so you gonna play [<a href="https://overcast.fm/+CdTls5bg/1468">TS</a>]

00:24:35   to your TV or some way to connect the iOS device to your TV with HDMI cable I [<a href="https://overcast.fm/+CdTls5bg/1475">TS</a>]

00:24:41   used airplanes my Apple TV ad that could happen sorry TMI but I don't know what [<a href="https://overcast.fm/+CdTls5bg/1481">TS</a>]

00:24:47   the options are there in terms of Cape so anyway it's like $2 don't buy the [<a href="https://overcast.fm/+CdTls5bg/1487">TS</a>]

00:24:50   application if you can't do one of those two things you can read read the [<a href="https://overcast.fm/+CdTls5bg/1490">TS</a>]

00:24:53   description to see if you can I bought just out of curiosity because I already [<a href="https://overcast.fm/+CdTls5bg/1493">TS</a>]

00:24:58   have a thx calibration thing that came with my Tivo that is basically the same [<a href="https://overcast.fm/+CdTls5bg/1498">TS</a>]

00:25:02   tests as a little bit of integration with your camera which is only so-so but [<a href="https://overcast.fm/+CdTls5bg/1502">TS</a>]

00:25:07   it's really simple really basic but even without that you can probably find [<a href="https://overcast.fm/+CdTls5bg/1507">TS</a>]

00:25:12   somewhere where you can download some test patterns or something to adjust [<a href="https://overcast.fm/+CdTls5bg/1512">TS</a>]

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00:32:49   final thing I talked about this last show was turned off all the crazy [<a href="https://overcast.fm/+CdTls5bg/1969">TS</a>]

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00:36:41   cold maybe but really nice they're gonna be speaking to a live person picking up [<a href="https://overcast.fm/+CdTls5bg/2201">TS</a>]

00:36:46   the phone almost immediately [<a href="https://overcast.fm/+CdTls5bg/2206">TS</a>]

00:36:48   second ring maybe you make your way to the second ring but almost immediately [<a href="https://overcast.fm/+CdTls5bg/2208">TS</a>]

00:36:51   and the person who takes the phone will actually be able to help you they will [<a href="https://overcast.fm/+CdTls5bg/2211">TS</a>]

00:36:55   have the power to help you you want to be transferred to 10 different people [<a href="https://overcast.fm/+CdTls5bg/2215">TS</a>]

00:36:58   know you call them up anytime during business hours 8 a.m. to 8 p.m. Monday [<a href="https://overcast.fm/+CdTls5bg/2218">TS</a>]

00:37:03   through Friday and you are speaking to a person and that is incredibly unusual in [<a href="https://overcast.fm/+CdTls5bg/2223">TS</a>]

00:37:07   pretty much any business these days let alone something that takes place mostly [<a href="https://overcast.fm/+CdTls5bg/2227">TS</a>]

00:37:11   on the Internet domain name registration so go to hover dot com slash ATP for [<a href="https://overcast.fm/+CdTls5bg/2231">TS</a>]

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00:37:25   again at a couple more things on the calibration you yeah one is frequent [<a href="https://overcast.fm/+CdTls5bg/2245">TS</a>]

00:37:32   suggestion by many people who have the same television here have other similar [<a href="https://overcast.fm/+CdTls5bg/2252">TS</a>]

00:37:36   television they say they go into a forum seen as forums like this is ABS forearms [<a href="https://overcast.fm/+CdTls5bg/2256">TS</a>]

00:37:40   has tons of websites but I don't have television television's on the web where [<a href="https://overcast.fm/+CdTls5bg/2260">TS</a>]

00:37:45   people by television's calibrate them either professionally are sorted by hand [<a href="https://overcast.fm/+CdTls5bg/2265">TS</a>]

00:37:49   by themselves and then they post to the forum group what their settings are [<a href="https://overcast.fm/+CdTls5bg/2269">TS</a>]

00:37:52   different settings for brightness contrast color 10th gamma like tons of [<a href="https://overcast.fm/+CdTls5bg/2272">TS</a>]

00:37:57   things you can adjust and they will just add to their liking or have it [<a href="https://overcast.fm/+CdTls5bg/2277">TS</a>]

00:38:01   professionally calibrated and post those numbers to the forum and seen at the [<a href="https://overcast.fm/+CdTls5bg/2281">TS</a>]

00:38:05   people to review televisions on CNN will also post their settings they we [<a href="https://overcast.fm/+CdTls5bg/2285">TS</a>]

00:38:08   calibrate the television before we did our testing for a review here in the [<a href="https://overcast.fm/+CdTls5bg/2288">TS</a>]

00:38:12   settings we use I tend not to just take those settings and use them like [<a href="https://overcast.fm/+CdTls5bg/2292">TS</a>]

00:38:17   television because particularly with plasma each individual example of a [<a href="https://overcast.fm/+CdTls5bg/2297">TS</a>]

00:38:21   particular model varies enough that you're not going to I don't think you're [<a href="https://overcast.fm/+CdTls5bg/2301">TS</a>]

00:38:25   going to get like you know ten-point fifteen-point white balance adjustment [<a href="https://overcast.fm/+CdTls5bg/2305">TS</a>]

00:38:30   of tiny minut degrees I don't think those settings that they use for their [<a href="https://overcast.fm/+CdTls5bg/2310">TS</a>]

00:38:36   television sets are going to work for mine even if we have the exact same make [<a href="https://overcast.fm/+CdTls5bg/2316">TS</a>]

00:38:39   model and year just because of variations than individual televisions [<a href="https://overcast.fm/+CdTls5bg/2319">TS</a>]

00:38:43   and then on top of that there is aging where the televisions look different as [<a href="https://overcast.fm/+CdTls5bg/2323">TS</a>]

00:38:48   used in Morgan particular class so I wouldn't blindly take any of those [<a href="https://overcast.fm/+CdTls5bg/2328">TS</a>]

00:38:52   settings and apply them to your television [<a href="https://overcast.fm/+CdTls5bg/2332">TS</a>]

00:38:54   back to you are seeing what they're seeing . I'm looking at them to give [<a href="https://overcast.fm/+CdTls5bg/2334">TS</a>]

00:38:57   myself sort of a ballpark idea of what are people doing in particular look at [<a href="https://overcast.fm/+CdTls5bg/2337">TS</a>]

00:39:01   the gamma settings to see you know what what gamma values they're using this [<a href="https://overcast.fm/+CdTls5bg/2341">TS</a>]

00:39:05   lots of weird stuff especially Panasonic televisions where they had a bunch of [<a href="https://overcast.fm/+CdTls5bg/2345">TS</a>]

00:39:10   preset tonight a custom setting and the if you pick one game level in the [<a href="https://overcast.fm/+CdTls5bg/2350">TS</a>]

00:39:14   customers not the same as it did on the presets you have to look at all the [<a href="https://overcast.fm/+CdTls5bg/2354">TS</a>]

00:39:16   details like they started with the same each week these things they started with [<a href="https://overcast.fm/+CdTls5bg/2356">TS</a>]

00:39:19   that in this week those and is also the super duper professional mode where you [<a href="https://overcast.fm/+CdTls5bg/2359">TS</a>]

00:39:24   can expose all the settings on television through some crazy interface [<a href="https://overcast.fm/+CdTls5bg/2364">TS</a>]

00:39:27   by typing in weird cause in your remote to get even more settings are screwed [<a href="https://overcast.fm/+CdTls5bg/2367">TS</a>]

00:39:31   those that level 13 doing that I would say don't do that hire professional do [<a href="https://overcast.fm/+CdTls5bg/2371">TS</a>]

00:39:35   that but if you want to look at these these forms and to get an idea of what [<a href="https://overcast.fm/+CdTls5bg/2375">TS</a>]

00:39:39   things to place setting for example if you did it visually like you do those [<a href="https://overcast.fm/+CdTls5bg/2379">TS</a>]

00:39:43   tests with the book but the black levels and contrasting you got two numbers [<a href="https://overcast.fm/+CdTls5bg/2383">TS</a>]

00:39:46   dialed in and then you go to a forum post you see seven different for [<a href="https://overcast.fm/+CdTls5bg/2386">TS</a>]

00:39:50   different website and everybody has their contracts at like 6362 and you [<a href="https://overcast.fm/+CdTls5bg/2390">TS</a>]

00:39:56   have your say twelve you probably did something wrong [<a href="https://overcast.fm/+CdTls5bg/2396">TS</a>]

00:39:58   right now it's just like I said he checks I wouldn't say copy those numbers [<a href="https://overcast.fm/+CdTls5bg/2398">TS</a>]

00:40:01   but that's a lot of people talked about that and asked me if I'd use the [<a href="https://overcast.fm/+CdTls5bg/2401">TS</a>]

00:40:06   settings no I don't use them directly but I do use them to just check that I'm [<a href="https://overcast.fm/+CdTls5bg/2406">TS</a>]

00:40:10   not entirely crazy thing that can be verified [<a href="https://overcast.fm/+CdTls5bg/2410">TS</a>]

00:40:13   well you know it's supporting evidence against war against alright so everyone [<a href="https://overcast.fm/+CdTls5bg/2413">TS</a>]

00:40:19   has been talking about raiding things so I think now is as good a time to any as [<a href="https://overcast.fm/+CdTls5bg/2419">TS</a>]

00:40:25   any to save rate the radio show on iTunes now seem to do that now [<a href="https://overcast.fm/+CdTls5bg/2425">TS</a>]

00:40:30   leader or not at all radar show well now or do you want to email us your negative [<a href="https://overcast.fm/+CdTls5bg/2430">TS</a>]

00:40:36   thoughts right or do any reminded to rate us well in two weeks or how bout [<a href="https://overcast.fm/+CdTls5bg/2436">TS</a>]

00:40:42   with every episode of the podcast will just ask you again during the show do [<a href="https://overcast.fm/+CdTls5bg/2442">TS</a>]

00:40:46   you want to rate us [<a href="https://overcast.fm/+CdTls5bg/2446">TS</a>]

00:40:47   yeah I realized how about halfway through that right down my throat so let [<a href="https://overcast.fm/+CdTls5bg/2447">TS</a>]

00:40:55   me move on and say market do you happen to have any thoughts about reading apps [<a href="https://overcast.fm/+CdTls5bg/2455">TS</a>]

00:40:58   and asking and soliciting users to rate ups ya don't [<a href="https://overcast.fm/+CdTls5bg/2458">TS</a>]

00:41:04   moving on this topic we figured it out i mean this this was discussed at length [<a href="https://overcast.fm/+CdTls5bg/2464">TS</a>]

00:41:12   in in last week's episode of John Gruber's the talk show with Dana jacket [<a href="https://overcast.fm/+CdTls5bg/2472">TS</a>]

00:41:17   and it was a really good discussions so i don't think we need to rehash most of [<a href="https://overcast.fm/+CdTls5bg/2477">TS</a>]

00:41:21   it they just have my position is really you know what we're talking about those [<a href="https://overcast.fm/+CdTls5bg/2481">TS</a>]

00:41:26   in case you couldn't tell we're talking about the rate these the rate this app [<a href="https://overcast.fm/+CdTls5bg/2486">TS</a>]

00:41:31   dialogues that pop up in many iOS apps big and small hey rate this app you want [<a href="https://overcast.fm/+CdTls5bg/2491">TS</a>]

00:41:38   to go you know leaving creating an hour remind me later or never do it again [<a href="https://overcast.fm/+CdTls5bg/2498">TS</a>]

00:41:42   they've kind of become this this like playing on iOS devices with a play with [<a href="https://overcast.fm/+CdTls5bg/2502">TS</a>]

00:41:47   very minor effects that it is it's like slightly annoying everybody you know [<a href="https://overcast.fm/+CdTls5bg/2507">TS</a>]

00:41:55   grouper started out about a week ago now saying like I've often thought about [<a href="https://overcast.fm/+CdTls5bg/2515">TS</a>]

00:42:00   starting a campaign online to just make everybody rate one-star when they see [<a href="https://overcast.fm/+CdTls5bg/2520">TS</a>]

00:42:04   one of those looks like his nice way of like kind of seating the idea without [<a href="https://overcast.fm/+CdTls5bg/2524">TS</a>]

00:42:08   saying I'm telling you all to do this right now is a masterful freezing you [<a href="https://overcast.fm/+CdTls5bg/2528">TS</a>]

00:42:14   know we've had a lot of discussion here in their various more people in the [<a href="https://overcast.fm/+CdTls5bg/2534">TS</a>]

00:42:18   community about the pros and cons of of these great the staff dialogues and and [<a href="https://overcast.fm/+CdTls5bg/2538">TS</a>]

00:42:24   the pros and cons of what would happen if the start of retaliating and and and [<a href="https://overcast.fm/+CdTls5bg/2544">TS</a>]

00:42:28   let you know reading everything one star or or reading everything only three [<a href="https://overcast.fm/+CdTls5bg/2548">TS</a>]

00:42:31   stars and a five or what we do whatever the case may be my position is not that [<a href="https://overcast.fm/+CdTls5bg/2551">TS</a>]

00:42:36   you should necessarily take any particular action towards the absolute [<a href="https://overcast.fm/+CdTls5bg/2556">TS</a>]

00:42:39   do this my position is really just telling developers you should not have [<a href="https://overcast.fm/+CdTls5bg/2559">TS</a>]

00:42:43   this in Europe because it really and I think group had a really good plan to [<a href="https://overcast.fm/+CdTls5bg/2563">TS</a>]

00:42:49   talk show about why this is so irritating is that a modal dialog box [<a href="https://overcast.fm/+CdTls5bg/2569">TS</a>]

00:42:55   that pops up in your face we try to do something with an app like thats a [<a href="https://overcast.fm/+CdTls5bg/2575">TS</a>]

00:42:59   Motorola box should be preserved for basically exceptions like in programming [<a href="https://overcast.fm/+CdTls5bg/2579">TS</a>]

00:43:03   parlance like something that is not supposed to be the common case you know [<a href="https://overcast.fm/+CdTls5bg/2583">TS</a>]

00:43:08   like there was some kind of weird server error and we can't do what you asked or [<a href="https://overcast.fm/+CdTls5bg/2588">TS</a>]

00:43:12   you could try to authenticate and you couldn't login because [<a href="https://overcast.fm/+CdTls5bg/2592">TS</a>]

00:43:16   refuse your password or like you're trying to do something right now and you [<a href="https://overcast.fm/+CdTls5bg/2596">TS</a>]

00:43:20   can't do it because you turned off [<a href="https://overcast.fm/+CdTls5bg/2600">TS</a>]

00:43:22   cellular data or location services or something like that you know that's the [<a href="https://overcast.fm/+CdTls5bg/2602">TS</a>]

00:43:26   kind of conditions in which a modal dialog box is appropriate [<a href="https://overcast.fm/+CdTls5bg/2606">TS</a>]

00:43:29   interrupting people to serve the developer like reading an app doesn't do [<a href="https://overcast.fm/+CdTls5bg/2609">TS</a>]

00:43:36   crap for the people who are doing it it it doesn't serve them at all it only [<a href="https://overcast.fm/+CdTls5bg/2616">TS</a>]

00:43:40   serves developer you're asking people to promote you or make you feel good about [<a href="https://overcast.fm/+CdTls5bg/2620">TS</a>]

00:43:44   yourself either way you're asking you you do that you develop her are asking [<a href="https://overcast.fm/+CdTls5bg/2624">TS</a>]

00:43:48   people to do something for you and your asking them that by interrupting them in [<a href="https://overcast.fm/+CdTls5bg/2628">TS</a>]

00:43:53   the middle of them trying to use your app and probably trying to get something [<a href="https://overcast.fm/+CdTls5bg/2633">TS</a>]

00:43:56   done you're interrupting them to say hey help me out here by 10 reviewing me and [<a href="https://overcast.fm/+CdTls5bg/2636">TS</a>]

00:44:02   and you know pimping me in the store and that seems like a very inappropriate use [<a href="https://overcast.fm/+CdTls5bg/2642">TS</a>]

00:44:07   of an interruption to your user like that you know I almost wonder if now is [<a href="https://overcast.fm/+CdTls5bg/2647">TS</a>]

00:44:12   a decent time to expose Marco to corporate culture and what I mean by [<a href="https://overcast.fm/+CdTls5bg/2652">TS</a>]

00:44:18   that is why I wonder if now is a good time for the five whys so Marco put on [<a href="https://overcast.fm/+CdTls5bg/2658">TS</a>]

00:44:25   new or not so awesome developer hat and you're thinking right now about putting [<a href="https://overcast.fm/+CdTls5bg/2665">TS</a>]

00:44:32   this into europe reaction let's say you just did put this into overcast for the [<a href="https://overcast.fm/+CdTls5bg/2672">TS</a>]

00:44:36   sake of conversation what do I know you never would just try try hard and for me [<a href="https://overcast.fm/+CdTls5bg/2676">TS</a>]

00:44:42   let me you're safer while we're on the topic I said in my post I am putting a [<a href="https://overcast.fm/+CdTls5bg/2682">TS</a>]

00:44:47   thing in the settings screen that like a button to say leave a review for this [<a href="https://overcast.fm/+CdTls5bg/2687">TS</a>]

00:44:52   happen historic up just a button there that is different if you want to make it [<a href="https://overcast.fm/+CdTls5bg/2692">TS</a>]

00:44:56   easy for people who do want to leave a review for you if you want to give them [<a href="https://overcast.fm/+CdTls5bg/2696">TS</a>]

00:45:00   a shortcut or suggest they might want to do that in a passive way like a button [<a href="https://overcast.fm/+CdTls5bg/2700">TS</a>]

00:45:05   and about so that's very different than interrupting them with it with a message [<a href="https://overcast.fm/+CdTls5bg/2705">TS</a>]

00:45:10   box in normal use of the app I don't have any problem with abundant in about [<a href="https://overcast.fm/+CdTls5bg/2710">TS</a>]

00:45:14   that whoever you want their I don't care that that doesn't interrupt me and if [<a href="https://overcast.fm/+CdTls5bg/2714">TS</a>]

00:45:19   I'm browsing in settings are about I might actually consider doing that [<a href="https://overcast.fm/+CdTls5bg/2719">TS</a>]

00:45:22   because the unlike him I'm playing with stuff I am exploring this app but you're [<a href="https://overcast.fm/+CdTls5bg/2722">TS</a>]

00:45:27   trying to do something [<a href="https://overcast.fm/+CdTls5bg/2727">TS</a>]

00:45:28   interrupted by a modal dialog box that's the problem so I want to the distinction [<a href="https://overcast.fm/+CdTls5bg/2728">TS</a>]

00:45:33   it's not that asking for reviews at all is bad or providing a shortcut at all is [<a href="https://overcast.fm/+CdTls5bg/2733">TS</a>]

00:45:38   bad it's the way you're asking by [<a href="https://overcast.fm/+CdTls5bg/2738">TS</a>]

00:45:42   by interrupting people in a modal right so you were writing overcast and you had [<a href="https://overcast.fm/+CdTls5bg/2742">TS</a>]

00:45:49   a brain fart I know maybe add too much May one night and you've put this into [<a href="https://overcast.fm/+CdTls5bg/2749">TS</a>]

00:45:54   europe why why did you put a video of a drunk featured [<a href="https://overcast.fm/+CdTls5bg/2754">TS</a>]

00:45:59   right that's what that's when the best work is done [<a href="https://overcast.fm/+CdTls5bg/2759">TS</a>]

00:46:03   why would you put a solicitation to rate your app into overcast if you were there [<a href="https://overcast.fm/+CdTls5bg/2763">TS</a>]

00:46:10   kinda developer that would do that sort of thing the main reason why people do [<a href="https://overcast.fm/+CdTls5bg/2770">TS</a>]

00:46:13   this and the reason why it hypothetical drunk me would do this and overcast if I [<a href="https://overcast.fm/+CdTls5bg/2773">TS</a>]

00:46:17   somehow I don't know when I have a lot of shit I i dont get bad taste if I [<a href="https://overcast.fm/+CdTls5bg/2777">TS</a>]

00:46:26   doubt I would argue for getting drunk on Sat May I think you're pretty good but [<a href="https://overcast.fm/+CdTls5bg/2786">TS</a>]

00:46:32   in all seriousness to borrow money or phrases I think the reason people do [<a href="https://overcast.fm/+CdTls5bg/2792">TS</a>]

00:46:38   this is very clear it works in this and in the definition of works where it does [<a href="https://overcast.fm/+CdTls5bg/2798">TS</a>]

00:46:44   get you more reviews now I don't know why would you want more reviews the [<a href="https://overcast.fm/+CdTls5bg/2804">TS</a>]

00:46:48   theory is I've heard different things obviously we know from just like a [<a href="https://overcast.fm/+CdTls5bg/2808">TS</a>]

00:46:53   customer perspective we know that when we are browsing for apps usually we do [<a href="https://overcast.fm/+CdTls5bg/2813">TS</a>]

00:46:58   read the reviews now or at least glanced at them or glance at the star rating the [<a href="https://overcast.fm/+CdTls5bg/2818">TS</a>]

00:47:02   average star rating and it is there is a distinction between ratings and reviews [<a href="https://overcast.fm/+CdTls5bg/2822">TS</a>]

00:47:06   you don't have to write a review TV star rating but I don't think for the purpose [<a href="https://overcast.fm/+CdTls5bg/2826">TS</a>]

00:47:10   of this discussion [<a href="https://overcast.fm/+CdTls5bg/2830">TS</a>]

00:47:11   matters so there there's one argument to say it when customers find it they will [<a href="https://overcast.fm/+CdTls5bg/2831">TS</a>]

00:47:18   read the reviews and if you don't have a lot of reviews if you have a couple of [<a href="https://overcast.fm/+CdTls5bg/2838">TS</a>]

00:47:21   bad reviews and no positive ones to offset them then that'll make unless I [<a href="https://overcast.fm/+CdTls5bg/2841">TS</a>]

00:47:25   thought about that that I can't argue with that is true however I've heard a [<a href="https://overcast.fm/+CdTls5bg/2845">TS</a>]

00:47:31   lot of people also say that reviews are correlated with rank and I don't think [<a href="https://overcast.fm/+CdTls5bg/2851">TS</a>]

00:47:37   we have any evidence to confirm that in a couple people said that [<a href="https://overcast.fm/+CdTls5bg/2857">TS</a>]

00:47:41   doesn't do that so that's all over the map I would love to hear from anybody [<a href="https://overcast.fm/+CdTls5bg/2861">TS</a>]

00:47:45   who has actual evidence to support whether that's true or false or not as [<a href="https://overcast.fm/+CdTls5bg/2865">TS</a>]

00:47:50   far as I know rank is all about sales volume and it's like sales volumes per [<a href="https://overcast.fm/+CdTls5bg/2870">TS</a>]

00:47:55   time interval I don't think it has anything to do with with their reviews [<a href="https://overcast.fm/+CdTls5bg/2875">TS</a>]

00:47:59   but that could change I don't know why do you want more [<a href="https://overcast.fm/+CdTls5bg/2879">TS</a>]

00:48:03   why do you want a higher rank to get rich in the App Store will why would [<a href="https://overcast.fm/+CdTls5bg/2883">TS</a>]

00:48:08   that make you rich in the App Store because nobody pays for the grinding all [<a href="https://overcast.fm/+CdTls5bg/2888">TS</a>]

00:48:14   kidding aside line of questioning trying to lead you down is that and I believe [<a href="https://overcast.fm/+CdTls5bg/2894">TS</a>]

00:48:18   that to some degree underscore David Smith talked about this in his really [<a href="https://overcast.fm/+CdTls5bg/2898">TS</a>]

00:48:22   good blog post today but I feel like the end of the five whys of this [<a href="https://overcast.fm/+CdTls5bg/2902">TS</a>]

00:48:29   conversation is that discovery is broken and if not discovery then finding a way [<a href="https://overcast.fm/+CdTls5bg/2909">TS</a>]

00:48:37   to pitch your app in such so that I don't need to double check your work [<a href="https://overcast.fm/+CdTls5bg/2917">TS</a>]

00:48:43   what I mean by that is if I throw up a bunch of really awesome screenshots and [<a href="https://overcast.fm/+CdTls5bg/2923">TS</a>]

00:48:48   I throw up a really nice description it you're gonna want to double check from [<a href="https://overcast.fm/+CdTls5bg/2928">TS</a>]

00:48:53   real people that I'm not all of it that I'm not lying and I think it's a [<a href="https://overcast.fm/+CdTls5bg/2933">TS</a>]

00:48:59   combination of discovery and representation of the app that makes [<a href="https://overcast.fm/+CdTls5bg/2939">TS</a>]

00:49:03   this sort of gross behavior necessary because if discovery was really good [<a href="https://overcast.fm/+CdTls5bg/2943">TS</a>]

00:49:11   then I would be able to find out very easily and then once I found the app [<a href="https://overcast.fm/+CdTls5bg/2951">TS</a>]

00:49:16   that I think I might want if if the selling of it the marketing of it within [<a href="https://overcast.fm/+CdTls5bg/2956">TS</a>]

00:49:21   the app store was really good then say if we had a video for example or maybe [<a href="https://overcast.fm/+CdTls5bg/2961">TS</a>]

00:49:27   if you had a trial and I'm not tryna go down that road I'm just saying [<a href="https://overcast.fm/+CdTls5bg/2967">TS</a>]

00:49:30   hypothetically if you had like a one day trial or whatever then it wouldn't [<a href="https://overcast.fm/+CdTls5bg/2970">TS</a>]

00:49:34   matter what the reviews are certainly what matters much with reviews say and [<a href="https://overcast.fm/+CdTls5bg/2974">TS</a>]

00:49:38   it wouldn't matter as much with the ratings are but because developers have [<a href="https://overcast.fm/+CdTls5bg/2978">TS</a>]

00:49:43   almost no levers to Paul in order to improve their performance to find [<a href="https://overcast.fm/+CdTls5bg/2983">TS</a>]

00:49:49   performance everyone in the App Store this is only one of the only leverage [<a href="https://overcast.fm/+CdTls5bg/2989">TS</a>]

00:49:52   they've got so dark [<a href="https://overcast.fm/+CdTls5bg/2992">TS</a>]

00:49:53   they're gonna pull on it and that's what that was the exercise the five whys [<a href="https://overcast.fm/+CdTls5bg/2993">TS</a>]

00:49:57   exercise I was trying to bring you down I think this is the reason this comes up [<a href="https://overcast.fm/+CdTls5bg/2997">TS</a>]

00:50:01   at all like the reason is wondering fireball fireball whatever is not so [<a href="https://overcast.fm/+CdTls5bg/3001">TS</a>]

00:50:06   much because doing things because I think the App Store has always been you [<a href="https://overcast.fm/+CdTls5bg/3006">TS</a>]

00:50:11   know to america's thing from that guy was trying to run for president [<a href="https://overcast.fm/+CdTls5bg/3011">TS</a>]

00:50:16   there's the two app stores this is the one that's full of crap we just ignore [<a href="https://overcast.fm/+CdTls5bg/3016">TS</a>]

00:50:21   we being you know the Mac nerd blogger whatever people and there's the good App [<a href="https://overcast.fm/+CdTls5bg/3021">TS</a>]

00:50:27   Store the attitude we like them or use and the reason this rate me thing comes [<a href="https://overcast.fm/+CdTls5bg/3027">TS</a>]

00:50:32   up is because it's not limited to the crap out Store apps that we all like and [<a href="https://overcast.fm/+CdTls5bg/3032">TS</a>]

00:50:37   use every day do this [<a href="https://overcast.fm/+CdTls5bg/3037">TS</a>]

00:50:39   Instagram like our favorite Twitter client you know my favorite note-taking [<a href="https://overcast.fm/+CdTls5bg/3039">TS</a>]

00:50:44   application everybody does it [<a href="https://overcast.fm/+CdTls5bg/3044">TS</a>]

00:50:47   the super high-class well-designed well-regarded we love the application [<a href="https://overcast.fm/+CdTls5bg/3047">TS</a>]

00:50:51   couldn't live without it everything about it is awesome responsibility [<a href="https://overcast.fm/+CdTls5bg/3051">TS</a>]

00:50:55   releases bug fixes has a reasonable prices great application all-round even [<a href="https://overcast.fm/+CdTls5bg/3055">TS</a>]

00:50:59   they have stupid to rate me dialog boxes on the not all of them but it's it's an [<a href="https://overcast.fm/+CdTls5bg/3059">TS</a>]

00:51:04   infection of annoyance that has crossed over into our world and that's why you [<a href="https://overcast.fm/+CdTls5bg/3064">TS</a>]

00:51:08   get someone like John Gruber saying well just gotta stop I mean I love these [<a href="https://overcast.fm/+CdTls5bg/3068">TS</a>]

00:51:12   applications that use every day but they gotta get outta my face if there are [<a href="https://overcast.fm/+CdTls5bg/3072">TS</a>]

00:51:17   tons of terrible things that happen only in the crap out story like blinking ad [<a href="https://overcast.fm/+CdTls5bg/3077">TS</a>]

00:51:21   banners in your face and you know just all sorts of ugly you eyes and and [<a href="https://overcast.fm/+CdTls5bg/3081">TS</a>]

00:51:27   things that are motile when they shouldn't be interested in this kind of [<a href="https://overcast.fm/+CdTls5bg/3087">TS</a>]

00:51:30   crap applications we don't care what happens over there is it doesn't affect [<a href="https://overcast.fm/+CdTls5bg/3090">TS</a>]

00:51:33   us because we know we feel like we're discerning and we talk to each other and [<a href="https://overcast.fm/+CdTls5bg/3093">TS</a>]

00:51:36   say what the good applications are making recommendations and then we get [<a href="https://overcast.fm/+CdTls5bg/3096">TS</a>]

00:51:39   one is good applications that we use every single day and thrust upon the [<a href="https://overcast.fm/+CdTls5bg/3099">TS</a>]

00:51:42   written down boxes boxes it's like a betrayal it's like that's not supposed [<a href="https://overcast.fm/+CdTls5bg/3102">TS</a>]

00:51:46   to happen here this is the good AppStore where I'll talk to my friends and [<a href="https://overcast.fm/+CdTls5bg/3106">TS</a>]

00:51:49   getting my stuff like it's back to the discovery thing casey was talking about [<a href="https://overcast.fm/+CdTls5bg/3109">TS</a>]

00:51:52   where if we had a way to look at an application it said something like I was [<a href="https://overcast.fm/+CdTls5bg/3112">TS</a>]

00:51:58   getting on Facebook is scary but it's gonna be like a six-year friends use [<a href="https://overcast.fm/+CdTls5bg/3118">TS</a>]

00:52:02   application they like it means so much more than waiting through [<a href="https://overcast.fm/+CdTls5bg/3122">TS</a>]

00:52:06   hundred possibly paid for five star reviews from you know Mechanical Turk or [<a href="https://overcast.fm/+CdTls5bg/3126">TS</a>]

00:52:11   whatever these developers to do is take it they're scammers using especially [<a href="https://overcast.fm/+CdTls5bg/3131">TS</a>]

00:52:14   when you're going into an area that you not that familiar with in the App Store [<a href="https://overcast.fm/+CdTls5bg/3134">TS</a>]

00:52:18   the sort of social proof that people who you know and trust have decided this [<a href="https://overcast.fm/+CdTls5bg/3138">TS</a>]

00:52:23   application is good that's all you need to see like from three other people [<a href="https://overcast.fm/+CdTls5bg/3143">TS</a>]

00:52:27   saying this is good or this is bad that you happen to know they were beaten it [<a href="https://overcast.fm/+CdTls5bg/3147">TS</a>]

00:52:31   makes so much more difference than just his reign of you but there's no way to [<a href="https://overcast.fm/+CdTls5bg/3151">TS</a>]

00:52:35   put that in that there's no way to you know we have the reputation the [<a href="https://overcast.fm/+CdTls5bg/3155">TS</a>]

00:52:38   developer which maybe we know maybe we don't have a home interview that we [<a href="https://overcast.fm/+CdTls5bg/3158">TS</a>]

00:52:42   can't even tie back to individual people even if we see a name that we think we [<a href="https://overcast.fm/+CdTls5bg/3162">TS</a>]

00:52:45   recognize let me know that the name under which some friend of ours these [<a href="https://overcast.fm/+CdTls5bg/3165">TS</a>]

00:52:48   reviews on the idea that we have no idea so the reaction to this in terms of [<a href="https://overcast.fm/+CdTls5bg/3168">TS</a>]

00:52:55   putting up with things as what if we you know I've always I mean think about [<a href="https://overcast.fm/+CdTls5bg/3175">TS</a>]

00:52:57   asking people to one star rate this is a weird way to suggest one-star rating of [<a href="https://overcast.fm/+CdTls5bg/3177">TS</a>]

00:53:01   it it's in effect that's not the way to go about it the actual campaign [<a href="https://overcast.fm/+CdTls5bg/3181">TS</a>]

00:53:07   suggestion of a way to the campaign to go about it but what we want to happen [<a href="https://overcast.fm/+CdTls5bg/3187">TS</a>]

00:53:10   and what i think is going to happen is not that kind of one-star campaign but a [<a href="https://overcast.fm/+CdTls5bg/3190">TS</a>]

00:53:16   socialization of the idea that putting upgrading the dialog box is unacceptable [<a href="https://overcast.fm/+CdTls5bg/3196">TS</a>]

00:53:20   in the quote-unquote good app store and that's what we're looking for you know [<a href="https://overcast.fm/+CdTls5bg/3200">TS</a>]

00:53:24   get that stuff out of the application is that we like the high quality will [<a href="https://overcast.fm/+CdTls5bg/3204">TS</a>]

00:53:28   design application some good developers that we use everyday that really popular [<a href="https://overcast.fm/+CdTls5bg/3208">TS</a>]

00:53:31   that we like we've already got this whole thing is like when an application [<a href="https://overcast.fm/+CdTls5bg/3211">TS</a>]

00:53:35   goes badly people used to like 20 and then Twitter bought them and it was [<a href="https://overcast.fm/+CdTls5bg/3215">TS</a>]

00:53:39   still ok and they changed it now it's crap and now nobody uses the official [<a href="https://overcast.fm/+CdTls5bg/3219">TS</a>]

00:53:43   Twitter client r-iowa said they can't help it all that's an application going [<a href="https://overcast.fm/+CdTls5bg/3223">TS</a>]

00:53:47   bad was good did conform to sort of are you know taste and social norm [<a href="https://overcast.fm/+CdTls5bg/3227">TS</a>]

00:53:52   guidelines in you know the Mac nerd or I was in their community and then it [<a href="https://overcast.fm/+CdTls5bg/3232">TS</a>]

00:53:56   didn't anymore we only kicked it outright but all these other [<a href="https://overcast.fm/+CdTls5bg/3236">TS</a>]

00:53:59   complications is still doing this we need to socialize all the you know [<a href="https://overcast.fm/+CdTls5bg/3239">TS</a>]

00:54:04   software reviewers developers consumers of people think they have good taste [<a href="https://overcast.fm/+CdTls5bg/3244">TS</a>]

00:54:09   everything socialized the idea that you can't put up the dialog boxes otherwise [<a href="https://overcast.fm/+CdTls5bg/3249">TS</a>]

00:54:14   we will look down [<a href="https://overcast.fm/+CdTls5bg/3254">TS</a>]

00:54:16   when you in some way that's all you need to don't need to one-star ratings you [<a href="https://overcast.fm/+CdTls5bg/3256">TS</a>]

00:54:19   don't need to attack people or to punish their applications if you socialize [<a href="https://overcast.fm/+CdTls5bg/3259">TS</a>]

00:54:25   everybody involved in this good half of the ecosystem that putting a breaking [<a href="https://overcast.fm/+CdTls5bg/3265">TS</a>]

00:54:28   dialog boxes unacceptable the problem will take care of itself because no one [<a href="https://overcast.fm/+CdTls5bg/3268">TS</a>]

00:54:32   wants to be that out but the problem is that somehow we got to a point where [<a href="https://overcast.fm/+CdTls5bg/3272">TS</a>]

00:54:36   that was deemed acceptable by almost everybody involved and I think this [<a href="https://overcast.fm/+CdTls5bg/3276">TS</a>]

00:54:40   exercise is going to turn that around if we keep at it without any stupid [<a href="https://overcast.fm/+CdTls5bg/3280">TS</a>]

00:54:44   campaigns to read things one star to retaliate or send e-mail e-mail yeah I [<a href="https://overcast.fm/+CdTls5bg/3284">TS</a>]

00:54:48   mean that was that was kind of the main argument of my post is like yeah you can [<a href="https://overcast.fm/+CdTls5bg/3288">TS</a>]

00:54:52   you can do this and and it works but at what cost to to quality and your [<a href="https://overcast.fm/+CdTls5bg/3292">TS</a>]

00:55:01   reputation to your brew and you know if there's lots of things that work [<a href="https://overcast.fm/+CdTls5bg/3301">TS</a>]

00:55:06   telemarketing and spam work but you know most reasonable people hate those things [<a href="https://overcast.fm/+CdTls5bg/3306">TS</a>]

00:55:11   and said like and the telemarketers and argue well you know we're good we're [<a href="https://overcast.fm/+CdTls5bg/3311">TS</a>]

00:55:17   calling you up and you know it's once a week maybe for two seconds and you hang [<a href="https://overcast.fm/+CdTls5bg/3317">TS</a>]

00:55:21   up if you don't like it like I've gotten it so it's always good when you when you [<a href="https://overcast.fm/+CdTls5bg/3321">TS</a>]

00:55:26   attack a portion of your own audience that's that's when you get the biggest [<a href="https://overcast.fm/+CdTls5bg/3326">TS</a>]

00:55:30   feedback but I've gotten so much feedback in the publish my post about [<a href="https://overcast.fm/+CdTls5bg/3330">TS</a>]

00:55:36   this from developers saying it's no big deal if you don't like those used to hit [<a href="https://overcast.fm/+CdTls5bg/3336">TS</a>]

00:55:40   dismiss and you don't see it for a little while but that is a big deal [<a href="https://overcast.fm/+CdTls5bg/3340">TS</a>]

00:55:46   that's like if you're annoying somebody slightly you're still annoying them and [<a href="https://overcast.fm/+CdTls5bg/3346">TS</a>]

00:55:52   that builds up over time you you get the the image in people's minds the brand [<a href="https://overcast.fm/+CdTls5bg/3352">TS</a>]

00:55:57   image of like of kind of being mediocre on quality on standards that matters at [<a href="https://overcast.fm/+CdTls5bg/3357">TS</a>]

00:56:04   all adds up and I don't know my I'm torn on this because it's hard for me to talk [<a href="https://overcast.fm/+CdTls5bg/3364">TS</a>]

00:56:10   about this because anything I say people jump down my throat immediately saying [<a href="https://overcast.fm/+CdTls5bg/3370">TS</a>]

00:56:15   will you didn't have to do all that cuz you know you were popular or something [<a href="https://overcast.fm/+CdTls5bg/3375">TS</a>]

00:56:20   forgetting that the read the way I got popular was be- cause of Instapaper [<a href="https://overcast.fm/+CdTls5bg/3380">TS</a>]

00:56:24   not I wasn't properly before launching [<a href="https://overcast.fm/+CdTls5bg/3384">TS</a>]

00:56:28   you know that that's so it's hard for me to say it again and for anybody to take [<a href="https://overcast.fm/+CdTls5bg/3388">TS</a>]

00:56:34   it seriously in this regard because they just pulled that's fine for Merlin [<a href="https://overcast.fm/+CdTls5bg/3394">TS</a>]

00:56:36   argument against me but I really I I can't I can't say enough how much those [<a href="https://overcast.fm/+CdTls5bg/3396">TS</a>]

00:56:43   little quality decisions matter and they add up and that's how you get popular [<a href="https://overcast.fm/+CdTls5bg/3403">TS</a>]

00:56:48   that's how you get respected as by caring so much about quality that you [<a href="https://overcast.fm/+CdTls5bg/3408">TS</a>]

00:56:52   won't annoy your users for a split second every two weeks that really [<a href="https://overcast.fm/+CdTls5bg/3412">TS</a>]

00:56:55   matters and I i don't know how else to tell people that without sound like I'm [<a href="https://overcast.fm/+CdTls5bg/3415">TS</a>]

00:57:00   attacking them but it is annoying and it it doesn't matter [<a href="https://overcast.fm/+CdTls5bg/3420">TS</a>]

00:57:06   let me take a quick break right before your next bigger point tell you about [<a href="https://overcast.fm/+CdTls5bg/3426">TS</a>]

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00:57:43   special offer now Casey I've heard through the grapevine that you have [<a href="https://overcast.fm/+CdTls5bg/3463">TS</a>]

00:57:47   recently listened to a book or read a book did I recently read in this was [<a href="https://overcast.fm/+CdTls5bg/3467">TS</a>]

00:57:53   actually recommended by someone on Twitter few months ago when I was going [<a href="https://overcast.fm/+CdTls5bg/3473">TS</a>]

00:57:56   to the beach and i wanted to have some books to read so I solicited [<a href="https://overcast.fm/+CdTls5bg/3476">TS</a>]

00:58:00   recommendations on Twitter and somebody recommended machine man by Max barry [<a href="https://overcast.fm/+CdTls5bg/3480">TS</a>]

00:58:05   varry I just finished reading it I did not read it on an audible but I read the [<a href="https://overcast.fm/+CdTls5bg/3485">TS</a>]

00:58:11   book book it was extremely weird and I don't know if I like it or not but it [<a href="https://overcast.fm/+CdTls5bg/3491">TS</a>]

00:58:17   was very different and for that alone or recommendation [<a href="https://overcast.fm/+CdTls5bg/3497">TS</a>]

00:58:20   yeah exactly for that alone though it may be worth checking out in the the the [<a href="https://overcast.fm/+CdTls5bg/3500">TS</a>]

00:58:25   TLDR version is I'm sorry the summary john is that there's a [<a href="https://overcast.fm/+CdTls5bg/3505">TS</a>]

00:58:31   guy who's a PhD and he accidentally chops off one of his legs working in his [<a href="https://overcast.fm/+CdTls5bg/3511">TS</a>]

00:58:37   lab because he works at like this big equipment and so he gets a prosthetic [<a href="https://overcast.fm/+CdTls5bg/3517">TS</a>]

00:58:43   leg and then realizes well you know I could build a better one and so he built [<a href="https://overcast.fm/+CdTls5bg/3523">TS</a>]

00:58:47   himself a better prosthetic leg and then realizes you know what this would be [<a href="https://overcast.fm/+CdTls5bg/3527">TS</a>]

00:58:51   better as a pair instead of just one and I'll let you read the book to feel I let [<a href="https://overcast.fm/+CdTls5bg/3531">TS</a>]

00:58:57   you read the book to fill in where this goes but it was very very very different [<a href="https://overcast.fm/+CdTls5bg/3537">TS</a>]

00:59:01   and so I double checked and of course is available on audible and audibles been [<a href="https://overcast.fm/+CdTls5bg/3541">TS</a>]

00:59:06   kind enough to sponsor ATP a handful of times and everytime I think of a book [<a href="https://overcast.fm/+CdTls5bg/3546">TS</a>]

00:59:11   recommendation even if it's slightly esoteric I go to audible to see before I [<a href="https://overcast.fm/+CdTls5bg/3551">TS</a>]

00:59:16   recommend it [<a href="https://overcast.fm/+CdTls5bg/3556">TS</a>]

00:59:17   hey is this available on audible in every single time you answered yes so [<a href="https://overcast.fm/+CdTls5bg/3557">TS</a>]

00:59:21   feel free to go to audible and get cases weird book recommendation was calling on [<a href="https://overcast.fm/+CdTls5bg/3561">TS</a>]

00:59:25   the machine man it's called machine man by Max barry be Arry that he was [<a href="https://overcast.fm/+CdTls5bg/3565">TS</a>]

00:59:30   surprised but I don't know I don't think so but it's a lot shorter than your [<a href="https://overcast.fm/+CdTls5bg/3570">TS</a>]

00:59:35   recommendation questions [<a href="https://overcast.fm/+CdTls5bg/3575">TS</a>]

00:59:38   less than sixty hours over 600 wasn't his night hours and 27 minutes on [<a href="https://overcast.fm/+CdTls5bg/3578">TS</a>]

00:59:44   audible so there's a lot to audible once again for sponsoring our show good [<a href="https://overcast.fm/+CdTls5bg/3584">TS</a>]

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00:59:54   not the book but audible you know we're going on a car trip to go to my family's [<a href="https://overcast.fm/+CdTls5bg/3594">TS</a>]

01:00:00   soon and the best way in the entire world to kill time on a car trip other [<a href="https://overcast.fm/+CdTls5bg/3600">TS</a>]

01:00:07   than listening to the show is to get a book on tape so get to get something [<a href="https://overcast.fm/+CdTls5bg/3607">TS</a>]

01:00:13   from Audible and right now I mean they're offering you a free audiobook to [<a href="https://overcast.fm/+CdTls5bg/3613">TS</a>]

01:00:18   fill in the case of this particular selection a 10 hour car ride how can you [<a href="https://overcast.fm/+CdTls5bg/3618">TS</a>]

01:00:22   say no to that there's no reason not to go check it out or you can get john's [<a href="https://overcast.fm/+CdTls5bg/3622">TS</a>]

01:00:26   pic which is the power broker and and fill your next three years of Cara [<a href="https://overcast.fm/+CdTls5bg/3626">TS</a>]

01:00:30   alright so the party want to start before that breaks into this might be a [<a href="https://overcast.fm/+CdTls5bg/3630">TS</a>]

01:00:37   little bit long so back to Apple and discoverability in search ability i I [<a href="https://overcast.fm/+CdTls5bg/3637">TS</a>]

01:00:42   would take the position [<a href="https://overcast.fm/+CdTls5bg/3642">TS</a>]

01:00:44   and I know this might not be popular but I think it's realistic that it's no [<a href="https://overcast.fm/+CdTls5bg/3644">TS</a>]

01:00:48   longer Apple's responsibility and it might never happen but it's no longer [<a href="https://overcast.fm/+CdTls5bg/3648">TS</a>]

01:00:52   Apple responsibility to promote your app in the App Store is just huge [<a href="https://overcast.fm/+CdTls5bg/3652">TS</a>]

01:01:00   back in the early days of the web yahoo had this directory where they're trying [<a href="https://overcast.fm/+CdTls5bg/3660">TS</a>]

01:01:04   to make a directory of every website basically and it worked in like nineteen [<a href="https://overcast.fm/+CdTls5bg/3664">TS</a>]

01:01:09   ninety-five was a really small place eventually though that was abandoned I [<a href="https://overcast.fm/+CdTls5bg/3669">TS</a>]

01:01:15   think I think it was abandoned because they were just got too big and a [<a href="https://overcast.fm/+CdTls5bg/3675">TS</a>]

01:01:21   directory paradigm was was just there was too much data too much out there on [<a href="https://overcast.fm/+CdTls5bg/3681">TS</a>]

01:01:26   the web just didn't fit and so that was pretty much abandoned in favor of [<a href="https://overcast.fm/+CdTls5bg/3686">TS</a>]

01:01:32   searched and searched all sorts of challenges it has ranking it has fam [<a href="https://overcast.fm/+CdTls5bg/3692">TS</a>]

01:01:37   issues but the directory paradigm did not skill and on the web [<a href="https://overcast.fm/+CdTls5bg/3697">TS</a>]

01:01:45   you're on your own to get attention for your site you're on your own to get [<a href="https://overcast.fm/+CdTls5bg/3705">TS</a>]

01:01:49   traffic it you know it's something that we merit-based if you can get good [<a href="https://overcast.fm/+CdTls5bg/3709">TS</a>]

01:01:51   people to link to you but you know in general you're on your own and making [<a href="https://overcast.fm/+CdTls5bg/3711">TS</a>]

01:01:56   something good enough is still on you anyway to get people into so I think the [<a href="https://overcast.fm/+CdTls5bg/3716">TS</a>]

01:02:01   App Store has reached that point very clearly where discoverability [<a href="https://overcast.fm/+CdTls5bg/3721">TS</a>]

01:02:06   is a word thrown around a lot with this I don't think it's apples problem I [<a href="https://overcast.fm/+CdTls5bg/3726">TS</a>]

01:02:11   really don't I think they can have your editorial pics which will cover some [<a href="https://overcast.fm/+CdTls5bg/3731">TS</a>]

01:02:15   discoverability [<a href="https://overcast.fm/+CdTls5bg/3735">TS</a>]

01:02:17   to the to the whole store you know that's chances are you're not gonna get [<a href="https://overcast.fm/+CdTls5bg/3737">TS</a>]

01:02:21   feature that often to matter you know you might get feature once or twice a [<a href="https://overcast.fm/+CdTls5bg/3741">TS</a>]

01:02:24   good app chance I can be featured every two weeks or anything so [<a href="https://overcast.fm/+CdTls5bg/3744">TS</a>]

01:02:29   discoverability through Apple's official editorial channels is going to help you [<a href="https://overcast.fm/+CdTls5bg/3749">TS</a>]

01:02:32   occasionally if ever everyday discoverability is not a problem it's [<a href="https://overcast.fm/+CdTls5bg/3752">TS</a>]

01:02:38   your problem it's you as a developer you have to get your own attention you to [<a href="https://overcast.fm/+CdTls5bg/3758">TS</a>]

01:02:42   get your own traffic and whether you have to buy that traffic where you have [<a href="https://overcast.fm/+CdTls5bg/3762">TS</a>]

01:02:45   to earn it whether you have to look into it if some influential person happens to [<a href="https://overcast.fm/+CdTls5bg/3765">TS</a>]

01:02:49   use your happened you know lead to a talk about it or something you know you [<a href="https://overcast.fm/+CdTls5bg/3769">TS</a>]

01:02:52   might get that but you have to do your marketing [<a href="https://overcast.fm/+CdTls5bg/3772">TS</a>]

01:02:56   that's the right attitude from a developer's perspective because you want [<a href="https://overcast.fm/+CdTls5bg/3776">TS</a>]

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01:03:01   for a developer to think about it but in the grand scheme of things it is Apple's [<a href="https://overcast.fm/+CdTls5bg/3781">TS</a>]

01:03:05   problem in that if they have a customer who buys an iOS device and they say I [<a href="https://overcast.fm/+CdTls5bg/3785">TS</a>]

01:03:10   would really like an application to keep track of my shopping list and they [<a href="https://overcast.fm/+CdTls5bg/3790">TS</a>]

01:03:13   search your shopping list on the App Store because they don't know what else [<a href="https://overcast.fm/+CdTls5bg/3793">TS</a>]

01:03:16   to do like they shop you today the Google for shopping list app or they [<a href="https://overcast.fm/+CdTls5bg/3796">TS</a>]

01:03:20   find the App Store luckily type shopping list into there and they didn't get the [<a href="https://overcast.fm/+CdTls5bg/3800">TS</a>]

01:03:24   results and it does serve assault are filled with tons and tons of crap that [<a href="https://overcast.fm/+CdTls5bg/3804">TS</a>]

01:03:28   the person looking at the screen says no way to determine whether they're being [<a href="https://overcast.fm/+CdTls5bg/3808">TS</a>]

01:03:32   lied to with these are all automated reviews whether you know it just feels [<a href="https://overcast.fm/+CdTls5bg/3812">TS</a>]

01:03:36   lost that's a bad experience of the customers like I just wanna shop in this [<a href="https://overcast.fm/+CdTls5bg/3816">TS</a>]

01:03:39   in this is too many of them and I can't tell which is which [<a href="https://overcast.fm/+CdTls5bg/3819">TS</a>]

01:03:42   and I think that's that's a problem for Apple because they want people to get [<a href="https://overcast.fm/+CdTls5bg/3822">TS</a>]

01:03:45   their thing to be able to have a cool shopping list app and surely there are [<a href="https://overcast.fm/+CdTls5bg/3825">TS</a>]

01:03:48   many cool shopping list app but the chances of them being anywhere near the [<a href="https://overcast.fm/+CdTls5bg/3828">TS</a>]

01:03:51   top of the results for shopping list in the App Store slim I got so many people [<a href="https://overcast.fm/+CdTls5bg/3831">TS</a>]

01:03:55   talking about you know we all know the handful of really great Twitter client [<a href="https://overcast.fm/+CdTls5bg/3835">TS</a>]

01:03:58   apps out there if you search for Twitter whether a person like that in the App [<a href="https://overcast.fm/+CdTls5bg/3838">TS</a>]

01:04:02   Store all the apps that we know and love [<a href="https://overcast.fm/+CdTls5bg/3842">TS</a>]

01:04:05   debris think should be at least on the first page of results are somewhat near [<a href="https://overcast.fm/+CdTls5bg/3845">TS</a>]

01:04:07   the top are very often are buried and you know is that a problem for its like [<a href="https://overcast.fm/+CdTls5bg/3847">TS</a>]

01:04:12   the app developer cansao Apple it's your fault not so much stuff cuz I'm buried [<a href="https://overcast.fm/+CdTls5bg/3852">TS</a>]

01:04:16   Arabia has to do their own marketing everything but from Apple's prospective [<a href="https://overcast.fm/+CdTls5bg/3856">TS</a>]

01:04:20   they want everyone who buys an iOS device two types in Twitter app to end [<a href="https://overcast.fm/+CdTls5bg/3860">TS</a>]

01:04:24   up with a good one [<a href="https://overcast.fm/+CdTls5bg/3864">TS</a>]

01:04:25   like one that Apple agrees is good one that everyone agrees is good enough to [<a href="https://overcast.fm/+CdTls5bg/3865">TS</a>]

01:04:29   sort through tons and tons of crap I think that's bad experience for Apple's [<a href="https://overcast.fm/+CdTls5bg/3869">TS</a>]

01:04:33   customers not gonna on any individual based developer deserves to be at the [<a href="https://overcast.fm/+CdTls5bg/3873">TS</a>]

01:04:37   top or whatever but just in terms of how satisfied as the user with that [<a href="https://overcast.fm/+CdTls5bg/3877">TS</a>]

01:04:40   experience of typing in shopping list and finding a good job especially with [<a href="https://overcast.fm/+CdTls5bg/3880">TS</a>]

01:04:44   no trials and just be another form of torture PCB like download trial delete [<a href="https://overcast.fm/+CdTls5bg/3884">TS</a>]

01:04:48   download proudly download trial delete we want some way to like AC was saying [<a href="https://overcast.fm/+CdTls5bg/3888">TS</a>]

01:04:53   to look at an application in to be able to tell is this going to be good and I [<a href="https://overcast.fm/+CdTls5bg/3893">TS</a>]

01:04:58   being scammed am I being full of users cannot trust these people in these [<a href="https://overcast.fm/+CdTls5bg/3898">TS</a>]

01:05:02   reviews right and you know that's why I think it's very important to [<a href="https://overcast.fm/+CdTls5bg/3902">TS</a>]

01:05:07   draw distinction here that you know in air quotes discoverability that weren't [<a href="https://overcast.fm/+CdTls5bg/3907">TS</a>]

01:05:13   alone that's not a problem [<a href="https://overcast.fm/+CdTls5bg/3913">TS</a>]

01:05:15   search is Apple's problem and search ranking and you know so making it so [<a href="https://overcast.fm/+CdTls5bg/3915">TS</a>]

01:05:22   that if you search for shopping list and the App Store and you know making it so [<a href="https://overcast.fm/+CdTls5bg/3922">TS</a>]

01:05:26   that mostly good / popular apps show up on top that's important and their search [<a href="https://overcast.fm/+CdTls5bg/3926">TS</a>]

01:05:32   engine sucks I there's no app store search has always sucked so you know [<a href="https://overcast.fm/+CdTls5bg/3932">TS</a>]

01:05:39   that's that they they have tons of room for improvement and they really should [<a href="https://overcast.fm/+CdTls5bg/3939">TS</a>]

01:05:43   be working on that however you're still mostly on your own you know assume they [<a href="https://overcast.fm/+CdTls5bg/3943">TS</a>]

01:05:49   give assume they make good search you know let's let's say they fix it [<a href="https://overcast.fm/+CdTls5bg/3949">TS</a>]

01:05:53   honestly it's probably not happening anytime soon but let's be realistic here [<a href="https://overcast.fm/+CdTls5bg/3953">TS</a>]

01:05:56   but assume they actually did make really good search then and so it would be kind [<a href="https://overcast.fm/+CdTls5bg/3956">TS</a>]

01:06:02   of Google life which is like the most popular generally the most like Valley [<a href="https://overcast.fm/+CdTls5bg/3962">TS</a>]

01:06:08   popular things would generally ranked on top for for any given terms they can't [<a href="https://overcast.fm/+CdTls5bg/3968">TS</a>]

01:06:12   use Google thing because Google is all based on the way other people linked to [<a href="https://overcast.fm/+CdTls5bg/3972">TS</a>]

01:06:14   them but they web store is closed ecosystem and the problem with a closed [<a href="https://overcast.fm/+CdTls5bg/3974">TS</a>]

01:06:18   ecosystem of the App Store in terms of searches you do what is your signal for [<a href="https://overcast.fm/+CdTls5bg/3978">TS</a>]

01:06:21   determining what's good or not you can't use user activity is a simple because [<a href="https://overcast.fm/+CdTls5bg/3981">TS</a>]

01:06:26   users are not like independent entities like because if you if you keywords spam [<a href="https://overcast.fm/+CdTls5bg/3986">TS</a>]

01:06:31   you'll get boosted if you spam people breaking down boxes you'll get boosted [<a href="https://overcast.fm/+CdTls5bg/3991">TS</a>]

01:06:36   up in terms of over 1000 that ranks but lots of scummy things that you can do [<a href="https://overcast.fm/+CdTls5bg/3996">TS</a>]

01:06:39   and that's the only thing that affects the signals user activity so if you can [<a href="https://overcast.fm/+CdTls5bg/3999">TS</a>]

01:06:43   convince tons of users to download the application and they'll give it one star [<a href="https://overcast.fm/+CdTls5bg/4003">TS</a>]

01:06:47   reviews but you pay for five times more five star reviews are just random people [<a href="https://overcast.fm/+CdTls5bg/4007">TS</a>]

01:06:51   around the world you'll be high ranked have all the signals the Death Star says [<a href="https://overcast.fm/+CdTls5bg/4011">TS</a>]

01:06:55   good which is why their search algorithm put this crap near the top because those [<a href="https://overcast.fm/+CdTls5bg/4015">TS</a>]

01:06:59   people have you know sort of game system to get near the top of that the only [<a href="https://overcast.fm/+CdTls5bg/4019">TS</a>]

01:07:02   input signal then like apples at the mercy of its own rules that in every [<a href="https://overcast.fm/+CdTls5bg/4022">TS</a>]

01:07:07   time it changes the rules people discovering people game and again which [<a href="https://overcast.fm/+CdTls5bg/4027">TS</a>]

01:07:10   is why the top results for almost any category of APIs filled with crap [<a href="https://overcast.fm/+CdTls5bg/4030">TS</a>]

01:07:14   applications and [<a href="https://overcast.fm/+CdTls5bg/4034">TS</a>]

01:07:16   like one solution is to open up the ecosystem like the web where you know [<a href="https://overcast.fm/+CdTls5bg/4036">TS</a>]

01:07:21   you have to do all the work of the SEO battling stop the Google does with a [<a href="https://overcast.fm/+CdTls5bg/4041">TS</a>]

01:07:27   figure out when people make a link farms and combat that is a constant stream of [<a href="https://overcast.fm/+CdTls5bg/4047">TS</a>]

01:07:31   battling but within a very narrowly defined App Store with no other similar [<a href="https://overcast.fm/+CdTls5bg/4051">TS</a>]

01:07:35   coming into this you know like resembled a social networking type signal of I'm [<a href="https://overcast.fm/+CdTls5bg/4055">TS</a>]

01:07:40   friends with this person therefore their opinions and ratings mean more to me [<a href="https://overcast.fm/+CdTls5bg/4060">TS</a>]

01:07:43   than these random other people who I don't know or some other source of [<a href="https://overcast.fm/+CdTls5bg/4063">TS</a>]

01:07:46   signal it's difficult for Apple to ever make a search that doesn't suck not [<a href="https://overcast.fm/+CdTls5bg/4066">TS</a>]

01:07:50   because they don't know what they're doing but because any criteria that you [<a href="https://overcast.fm/+CdTls5bg/4070">TS</a>]

01:07:54   choose to rent on will be gamed inside this little bubble oh yeah I mean that [<a href="https://overcast.fm/+CdTls5bg/4074">TS</a>]

01:07:59   was always a problem with my first job was enterprise search and that was a big [<a href="https://overcast.fm/+CdTls5bg/4079">TS</a>]

01:08:03   problem [<a href="https://overcast.fm/+CdTls5bg/4083">TS</a>]

01:08:04   enterprise search even is like if your job as a search engine is to search [<a href="https://overcast.fm/+CdTls5bg/4084">TS</a>]

01:08:09   through this company's intranet and they're like tens of thousands or [<a href="https://overcast.fm/+CdTls5bg/4089">TS</a>]

01:08:13   millions of documents they haven't liked file stores and stuff there's no there's [<a href="https://overcast.fm/+CdTls5bg/4093">TS</a>]

01:08:18   no Pagerank information they're like there's no helpful way to rank results [<a href="https://overcast.fm/+CdTls5bg/4098">TS</a>]

01:08:24   of any kind of importance or or popularity there and if you do the if [<a href="https://overcast.fm/+CdTls5bg/4104">TS</a>]

01:08:28   you do the sort of incompetent but not evil thing to say well as track activity [<a href="https://overcast.fm/+CdTls5bg/4108">TS</a>]

01:08:32   and you could say well people search for vacations schedulers people search for [<a href="https://overcast.fm/+CdTls5bg/4112">TS</a>]

01:08:37   the word vacation on the internet and you know eighty percent of the people [<a href="https://overcast.fm/+CdTls5bg/4117">TS</a>]

01:08:42   search for vacation click on this link you must be really good will it means [<a href="https://overcast.fm/+CdTls5bg/4122">TS</a>]

01:08:45   that link probably can't be at the top for whatever reason and everybody clicks [<a href="https://overcast.fm/+CdTls5bg/4125">TS</a>]

01:08:48   on top and everyone goes to it is disappointed by it because it's like [<a href="https://overcast.fm/+CdTls5bg/4128">TS</a>]

01:08:51   three years ago the schedule and as more people do that it gets higher and higher [<a href="https://overcast.fm/+CdTls5bg/4131">TS</a>]

01:08:56   in the rankings and just get cemented as the number one matches everybody this is [<a href="https://overcast.fm/+CdTls5bg/4136">TS</a>]

01:09:00   two years ago [<a href="https://overcast.fm/+CdTls5bg/4140">TS</a>]

01:09:01   vacation schedule like that's that's an example where you don't have any other [<a href="https://overcast.fm/+CdTls5bg/4141">TS</a>]

01:09:04   input signal so any errors that you have when you're out with them just become [<a href="https://overcast.fm/+CdTls5bg/4144">TS</a>]

01:09:08   magnified by things that you didn't intend I totally see that [<a href="https://overcast.fm/+CdTls5bg/4148">TS</a>]

01:09:11   the App Store on the topless workers out there like you know what is it the same [<a href="https://overcast.fm/+CdTls5bg/4151">TS</a>]

01:09:17   expression I can remember this on the chat room where the rich get richer [<a href="https://overcast.fm/+CdTls5bg/4157">TS</a>]

01:09:20   that's not it but it's like that anyway that's good we'll go with that but yeah [<a href="https://overcast.fm/+CdTls5bg/4160">TS</a>]

01:09:24   you get in the top of topless and everyone sees you know topless made by [<a href="https://overcast.fm/+CdTls5bg/4164">TS</a>]

01:09:27   you which makes you hire in the topless and when you talk about discovered that [<a href="https://overcast.fm/+CdTls5bg/4167">TS</a>]

01:09:30   we're talking about is like say I'm not on the top list I'm unknown I didn't [<a href="https://overcast.fm/+CdTls5bg/4170">TS</a>]

01:09:35   scan my way to the top [<a href="https://overcast.fm/+CdTls5bg/4175">TS</a>]

01:09:36   I don't have a popular application how do I do a breakthrough how do I get [<a href="https://overcast.fm/+CdTls5bg/4176">TS</a>]

01:09:40   people to know that I exist I believe I have a good application that's this [<a href="https://overcast.fm/+CdTls5bg/4180">TS</a>]

01:09:44   quote unquote discovered billion that's where marketing you have to do your own [<a href="https://overcast.fm/+CdTls5bg/4184">TS</a>]

01:09:47   market you can expect Apple to help you get in get in the face of you know get [<a href="https://overcast.fm/+CdTls5bg/4187">TS</a>]

01:09:52   on the topless how do I break into the top results but you could do its gonna [<a href="https://overcast.fm/+CdTls5bg/4192">TS</a>]

01:09:55   be stuffed apples hopefully battling for you have to do something else is not a [<a href="https://overcast.fm/+CdTls5bg/4195">TS</a>]

01:09:58   problem to figure out how do I go from zero into the topless but it is not a [<a href="https://overcast.fm/+CdTls5bg/4198">TS</a>]

01:10:02   problem to say look at the ecosystem of apps within any search term or any [<a href="https://overcast.fm/+CdTls5bg/4202">TS</a>]

01:10:06   category as a handful of applications that we think are great and we can't [<a href="https://overcast.fm/+CdTls5bg/4206">TS</a>]

01:10:10   editorially hand-picked you know every single category that we should have some [<a href="https://overcast.fm/+CdTls5bg/4210">TS</a>]

01:10:13   kind of algorithm that will put up the applications that if you talk to anyone [<a href="https://overcast.fm/+CdTls5bg/4213">TS</a>]

01:10:18   on the street that would agree are good you know our popular or high quality or [<a href="https://overcast.fm/+CdTls5bg/4218">TS</a>]

01:10:23   not pieces and that's also a bit of exploration to you know this is this is [<a href="https://overcast.fm/+CdTls5bg/4223">TS</a>]

01:10:28   hard for a lot of people to to even recognized as a possibility or two to [<a href="https://overcast.fm/+CdTls5bg/4228">TS</a>]

01:10:32   judge or accept but it's also possible that you're a Peter isn't that good or [<a href="https://overcast.fm/+CdTls5bg/4232">TS</a>]

01:10:37   is not compelling you know what if what if no one's buying your app because they [<a href="https://overcast.fm/+CdTls5bg/4237">TS</a>]

01:10:42   don't really want it or they're really needed enough to justify the price to [<a href="https://overcast.fm/+CdTls5bg/4242">TS</a>]

01:10:45   them there's a clock yeah I mean like of buckshot in the store now for $1 and it [<a href="https://overcast.fm/+CdTls5bg/4245">TS</a>]

01:10:52   makes about two to four dollars a day sometimes one but usually 24 I don't do [<a href="https://overcast.fm/+CdTls5bg/4252">TS</a>]

01:10:59   any promotion of it in fact mentioning here is the first time I've even thought [<a href="https://overcast.fm/+CdTls5bg/4259">TS</a>]

01:11:03   about it besides using it in months and you know that's that's a good example of [<a href="https://overcast.fm/+CdTls5bg/4263">TS</a>]

01:11:09   like an everyday app you know it's it's paid it's only a dollar though that so [<a href="https://overcast.fm/+CdTls5bg/4269">TS</a>]

01:11:13   it's it's paid but really chief and there is no extra promotion of it except [<a href="https://overcast.fm/+CdTls5bg/4273">TS</a>]

01:11:19   a link on my relatively buried link on my site that nobody ever clicks on [<a href="https://overcast.fm/+CdTls5bg/4279">TS</a>]

01:11:23   and you know it does poorly less taxes the same way I get excited if I have one [<a href="https://overcast.fm/+CdTls5bg/4283">TS</a>]

01:11:30   sale in a day and I would say you know every two or three days I do get a sale [<a href="https://overcast.fm/+CdTls5bg/4290">TS</a>]

01:11:35   and I've actually had a really good run of three whole days where I had one sale [<a href="https://overcast.fm/+CdTls5bg/4295">TS</a>]

01:11:39   but if I see more than once in a day that's like baby let's go to dinner is [<a href="https://overcast.fm/+CdTls5bg/4299">TS</a>]

01:11:44   daddy's risk it all kidding aside it's it's very much the same for me but [<a href="https://overcast.fm/+CdTls5bg/4304">TS</a>]

01:11:49   that's that's that's a symptom and you know that in the Buckshot sounds like [<a href="https://overcast.fm/+CdTls5bg/4309">TS</a>]

01:11:53   that's a symptom of a lot of different conditions one of which in my case is [<a href="https://overcast.fm/+CdTls5bg/4313">TS</a>]

01:11:59   late and probably your case too there's tons of competition has tons of other [<a href="https://overcast.fm/+CdTls5bg/4319">TS</a>]

01:12:03   apps many of them free at do roughly the same thing and this is an area like [<a href="https://overcast.fm/+CdTls5bg/4323">TS</a>]

01:12:08   Apple could do very well to improve how we were able to communicate what our app [<a href="https://overcast.fm/+CdTls5bg/4328">TS</a>]

01:12:12   does like that there is a rumor couple weeks ago they then able to video in one [<a href="https://overcast.fm/+CdTls5bg/4332">TS</a>]

01:12:18   apt description and the end people are thinking of what if they enable video [<a href="https://overcast.fm/+CdTls5bg/4338">TS</a>]

01:12:22   for all apps in the future and you know and I suppose that comes with pluses and [<a href="https://overcast.fm/+CdTls5bg/4342">TS</a>]

01:12:26   minuses the pluses are you could show off more of your app and it'd be easier [<a href="https://overcast.fm/+CdTls5bg/4346">TS</a>]

01:12:30   to sell a paid app upfront if people who watch a video about it right there in [<a href="https://overcast.fm/+CdTls5bg/4350">TS</a>]

01:12:34   the App Store and you can kind of show off how how good it is to me it's good [<a href="https://overcast.fm/+CdTls5bg/4354">TS</a>]

01:12:38   but I'm downside is you'd expect to make a video which is time-consuming and [<a href="https://overcast.fm/+CdTls5bg/4358">TS</a>]

01:12:43   potentially expensive so there's there's all sorts of plus or minus is there but [<a href="https://overcast.fm/+CdTls5bg/4363">TS</a>]

01:12:49   you know the fact is the absence of very crowded place and if you're if your app [<a href="https://overcast.fm/+CdTls5bg/4369">TS</a>]

01:12:53   is selling very badly especially if it's paid up front I mean Instapaper was not [<a href="https://overcast.fm/+CdTls5bg/4373">TS</a>]

01:12:57   selling very well in its last year before so I mean it didn't sell that [<a href="https://overcast.fm/+CdTls5bg/4377">TS</a>]

01:13:02   well because I was it was a paid app in a crowded App Store like people think [<a href="https://overcast.fm/+CdTls5bg/4382">TS</a>]

01:13:06   I'm immune to all these effects but I'm not and look at buckshot it's it's out [<a href="https://overcast.fm/+CdTls5bg/4386">TS</a>]

01:13:11   there for a buck and no one buys it [<a href="https://overcast.fm/+CdTls5bg/4391">TS</a>]

01:13:13   you do this like popularity on the internet only take you so far and so the [<a href="https://overcast.fm/+CdTls5bg/4393">TS</a>]

01:13:21   bigger problem here is not that that Apple has to improve discoverability you [<a href="https://overcast.fm/+CdTls5bg/4401">TS</a>]

01:13:27   know in quotes it's the App Store is really crowded and maybe your app just [<a href="https://overcast.fm/+CdTls5bg/4407">TS</a>]

01:13:31   isn't taking off in sales because it isn't that compelling for that many [<a href="https://overcast.fm/+CdTls5bg/4411">TS</a>]

01:13:36   people [<a href="https://overcast.fm/+CdTls5bg/4416">TS</a>]

01:13:37   or there is the need for that kind of app but someone else is doing it for [<a href="https://overcast.fm/+CdTls5bg/4417">TS</a>]

01:13:40   free or had or is you know spending more on advertising or or is you know sending [<a href="https://overcast.fm/+CdTls5bg/4420">TS</a>]

01:13:47   promo codes to all the people who are on the Mac blogs or something like that and [<a href="https://overcast.fm/+CdTls5bg/4427">TS</a>]

01:13:50   other things you have to do to get noticed and if your app is really great [<a href="https://overcast.fm/+CdTls5bg/4430">TS</a>]

01:13:54   even if used to a little bit of promotion it rapidly great it will get [<a href="https://overcast.fm/+CdTls5bg/4434">TS</a>]

01:13:58   noticed it will spread people find it like that's how I know we all know what [<a href="https://overcast.fm/+CdTls5bg/4438">TS</a>]

01:14:03   the good Twitter app so we could probably name all of them are even if we [<a href="https://overcast.fm/+CdTls5bg/4443">TS</a>]

01:14:05   don't use them ourselves and the reason we know is because people who write [<a href="https://overcast.fm/+CdTls5bg/4445">TS</a>]

01:14:09   about applications review iOS applications who are you a lot of I was [<a href="https://overcast.fm/+CdTls5bg/4449">TS</a>]

01:14:14   applications who have popular technology blogs talk about their applications of [<a href="https://overcast.fm/+CdTls5bg/4454">TS</a>]

01:14:18   their interview sometimes they ask what your favorite male application what's [<a href="https://overcast.fm/+CdTls5bg/4458">TS</a>]

01:14:22   your favorite to do like people talk about things and you know just through [<a href="https://overcast.fm/+CdTls5bg/4462">TS</a>]

01:14:25   word of mouth and old fashioned this is the author of organic marketing in [<a href="https://overcast.fm/+CdTls5bg/4465">TS</a>]

01:14:28   addition to the regular marketing people doing advertising on podcast buying ads [<a href="https://overcast.fm/+CdTls5bg/4468">TS</a>]

01:14:32   in magazines giving promotion code stay ready getting reviewed if you actually [<a href="https://overcast.fm/+CdTls5bg/4472">TS</a>]

01:14:36   make a good application that most people who have you had given you know four or [<a href="https://overcast.fm/+CdTls5bg/4476">TS</a>]

01:14:40   five stars or thumbs up a generally positive review you will eventually [<a href="https://overcast.fm/+CdTls5bg/4480">TS</a>]

01:14:45   start to gain traction and the tragedy of that situation is where I made an [<a href="https://overcast.fm/+CdTls5bg/4485">TS</a>]

01:14:50   awesome a patina crowded market but like mine is a popular one its IT people [<a href="https://overcast.fm/+CdTls5bg/4490">TS</a>]

01:14:54   think it's interesting people think it's got a new take on the genre or it's a [<a href="https://overcast.fm/+CdTls5bg/4494">TS</a>]

01:14:58   great example of the forum has lots of features and its high-quality [<a href="https://overcast.fm/+CdTls5bg/4498">TS</a>]

01:15:03   application everybody likes it and people go to the AppStore and search for [<a href="https://overcast.fm/+CdTls5bg/4503">TS</a>]

01:15:06   that with a generic term because they can remember your name [<a href="https://overcast.fm/+CdTls5bg/4506">TS</a>]

01:15:10   remember your name they can't find it and then just under 10 the results of [<a href="https://overcast.fm/+CdTls5bg/4510">TS</a>]

01:15:14   crap and that's where you're just being handicapped by the App Store you like [<a href="https://overcast.fm/+CdTls5bg/4514">TS</a>]

01:15:18   unless they have a direct link to my product with the exact iTunes you're out [<a href="https://overcast.fm/+CdTls5bg/4518">TS</a>]

01:15:21   if people search for me they're very likely to find a clone application in an [<a href="https://overcast.fm/+CdTls5bg/4521">TS</a>]

01:15:26   unrelated application or just generally be distracted by crappy other [<a href="https://overcast.fm/+CdTls5bg/4526">TS</a>]

01:15:30   applications that are not what they're looking for even if I get them to go [<a href="https://overcast.fm/+CdTls5bg/4530">TS</a>]

01:15:33   there try to find my application that is terrible [<a href="https://overcast.fm/+CdTls5bg/4533">TS</a>]

01:15:36   that's where you feel like Apple's actively impairing what would otherwise [<a href="https://overcast.fm/+CdTls5bg/4536">TS</a>]

01:15:39   be a successor you have a great application it's you know it's the new [<a href="https://overcast.fm/+CdTls5bg/4539">TS</a>]

01:15:44   version Tweetbot go find it [<a href="https://overcast.fm/+CdTls5bg/4544">TS</a>]

01:15:45   people can't remember what it was they search for Twitter and tweet bodies on [<a href="https://overcast.fm/+CdTls5bg/4545">TS</a>]

01:15:48   page 17 and no one ever finds me and you know there's obviously a lot I can do [<a href="https://overcast.fm/+CdTls5bg/4548">TS</a>]

01:15:53   there but if your abs barely selling it is not because you don't have enough [<a href="https://overcast.fm/+CdTls5bg/4553">TS</a>]

01:15:58   reviews that's that's not the reason and and let's say you had a bunch of you [<a href="https://overcast.fm/+CdTls5bg/4558">TS</a>]

01:16:04   that putting in one of these stupid dialogues and then you're at your sales [<a href="https://overcast.fm/+CdTls5bg/4564">TS</a>]

01:16:08   go up like you know 10% the next week or something how's it going to last and [<a href="https://overcast.fm/+CdTls5bg/4568">TS</a>]

01:16:13   what else are you willing to do to keep that going and is it really worth it you [<a href="https://overcast.fm/+CdTls5bg/4573">TS</a>]

01:16:17   know it the fact is like if your app is selling very badly [<a href="https://overcast.fm/+CdTls5bg/4577">TS</a>]

01:16:21   chances are it's because it's not that necessary or not that compelling or not [<a href="https://overcast.fm/+CdTls5bg/4581">TS</a>]

01:16:25   priced right or something like that and you to change something it's it's not [<a href="https://overcast.fm/+CdTls5bg/4585">TS</a>]

01:16:29   about Lake juicing the sales you have it's about either dropping your price [<a href="https://overcast.fm/+CdTls5bg/4589">TS</a>]

01:16:35   they got some other way to make to make money make make a free no doin a [<a href="https://overcast.fm/+CdTls5bg/4595">TS</a>]

01:16:39   purchase or you know dropped to a buck and see if that helps [<a href="https://overcast.fm/+CdTls5bg/4599">TS</a>]

01:16:43   after the market demands or find find your audience because like say you're [<a href="https://overcast.fm/+CdTls5bg/4603">TS</a>]

01:16:47   trying to sell nursing clock and you've just been advertising on Mac tech [<a href="https://overcast.fm/+CdTls5bg/4607">TS</a>]

01:16:51   websites you know you gotta find like where we're our new mothers hanging out [<a href="https://overcast.fm/+CdTls5bg/4611">TS</a>]

01:16:55   maybe you know find the old days you've got to use Nikkor be posted then you get [<a href="https://overcast.fm/+CdTls5bg/4615">TS</a>]

01:17:00   more sales from when you think of posting [<a href="https://overcast.fm/+CdTls5bg/4620">TS</a>]

01:17:02   yeah I'm crossing the streams had used that existing its active thing at the [<a href="https://overcast.fm/+CdTls5bg/4622">TS</a>]

01:17:06   same time that there anyway you have to find where your audience lives and [<a href="https://overcast.fm/+CdTls5bg/4626">TS</a>]

01:17:09   advertised in that context what podcast they listen to what sites they visit [<a href="https://overcast.fm/+CdTls5bg/4629">TS</a>]

01:17:12   maybe that's the problem maybe it's not the rap sucks maybe you just haven't [<a href="https://overcast.fm/+CdTls5bg/4632">TS</a>]

01:17:15   found the audience and maybe there's an audience of people who want really [<a href="https://overcast.fm/+CdTls5bg/4635">TS</a>]

01:17:18   complicated nursing clogs and yours is a simple find the people who want simple [<a href="https://overcast.fm/+CdTls5bg/4638">TS</a>]

01:17:22   things like that you know it's it's the same product marketing thing is you know [<a href="https://overcast.fm/+CdTls5bg/4642">TS</a>]

01:17:26   as any other to prague fine getting the right features of the right price and [<a href="https://overcast.fm/+CdTls5bg/4646">TS</a>]

01:17:30   getting that message in front of the right people [<a href="https://overcast.fm/+CdTls5bg/4650">TS</a>]

01:17:32   great writing applications are not the way to do that especially since I said [<a href="https://overcast.fm/+CdTls5bg/4652">TS</a>]

01:17:37   if there really is no hard-and-fast evidence that getting more ratings or [<a href="https://overcast.fm/+CdTls5bg/4657">TS</a>]

01:17:43   higher [<a href="https://overcast.fm/+CdTls5bg/4663">TS</a>]

01:17:43   getting more ratings by bugging people is going to help move you up their rank [<a href="https://overcast.fm/+CdTls5bg/4663">TS</a>]

01:17:48   in any significant [<a href="https://overcast.fm/+CdTls5bg/4668">TS</a>]

01:17:49   well people say it works I I have no support this like I i treated the other [<a href="https://overcast.fm/+CdTls5bg/4669">TS</a>]

01:17:53   day at like there is one version of Instapaper that that due to an App Store [<a href="https://overcast.fm/+CdTls5bg/4673">TS</a>]

01:17:57   publishing bogus this is when when everything was being published broken [<a href="https://overcast.fm/+CdTls5bg/4677">TS</a>]

01:18:01   signatures and they couldn't log online for like a day two years ago whenever [<a href="https://overcast.fm/+CdTls5bg/4681">TS</a>]

01:18:05   that was that version of Instapaper once it was fixed and republished was not [<a href="https://overcast.fm/+CdTls5bg/4685">TS</a>]

01:18:10   reviewable and it was in the store with no reviews for however long that was the [<a href="https://overcast.fm/+CdTls5bg/4690">TS</a>]

01:18:16   latest version I forgot how long I think it was at least a few weeks maybe even [<a href="https://overcast.fm/+CdTls5bg/4696">TS</a>]

01:18:19   longer maybe even a couple of months and it seemed to make no difference in what [<a href="https://overcast.fm/+CdTls5bg/4699">TS</a>]

01:18:25   my average daily sales were like none at all and yes sure not every opportunity [<a href="https://overcast.fm/+CdTls5bg/4705">TS</a>]

01:18:28   you know just like this they're they're obviously different editions on [<a href="https://overcast.fm/+CdTls5bg/4708">TS</a>]

01:18:32   everything but that was just one day appoint a lot of people have given other [<a href="https://overcast.fm/+CdTls5bg/4712">TS</a>]

01:18:35   data points saying like well one release I had no reviews and then I didn't sell [<a href="https://overcast.fm/+CdTls5bg/4715">TS</a>]

01:18:41   that many in the next release had a bunch of using a lot more that could [<a href="https://overcast.fm/+CdTls5bg/4721">TS</a>]

01:18:45   also be due to different factors like it's it's hard to run controlled [<a href="https://overcast.fm/+CdTls5bg/4725">TS</a>]

01:18:47   experiments in the App Store so it's you know it's it's hard to really say [<a href="https://overcast.fm/+CdTls5bg/4727">TS</a>]

01:18:52   whether it works definitively or not [<a href="https://overcast.fm/+CdTls5bg/4732">TS</a>]

01:18:55   chances are a little bit the question is whether it works enough to make it worth [<a href="https://overcast.fm/+CdTls5bg/4735">TS</a>]

01:19:00   it to you to have that quality reduction and and that that depends on what your [<a href="https://overcast.fm/+CdTls5bg/4740">TS</a>]

01:19:04   priorities lie I think the reason that the big good app developers are [<a href="https://overcast.fm/+CdTls5bg/4744">TS</a>]

01:19:09   resorting to their rating dialog boxes as a way to combat the the crappy [<a href="https://overcast.fm/+CdTls5bg/4749">TS</a>]

01:19:15   developers like if you go to some crappy application it will have little [<a href="https://overcast.fm/+CdTls5bg/4755">TS</a>]

01:19:20   histogram will have a huge number of five star ratings at base camp there [<a href="https://overcast.fm/+CdTls5bg/4760">TS</a>]

01:19:23   with and then they'll be a bunch of like one started like you shape whatever if [<a href="https://overcast.fm/+CdTls5bg/4763">TS</a>]

01:19:29   you make a really popular application that everybody loves especially since it [<a href="https://overcast.fm/+CdTls5bg/4769">TS</a>]

01:19:34   doesn't spend its time writing reviews are reading applications what you'll see [<a href="https://overcast.fm/+CdTls5bg/4774">TS</a>]

01:19:37   is a bunch of angry people who read it one star because of backlash because [<a href="https://overcast.fm/+CdTls5bg/4777">TS</a>]

01:19:41   they read about it in seven different websites and they tried it and they [<a href="https://overcast.fm/+CdTls5bg/4781">TS</a>]

01:19:44   didn't like it so like I read about these websites in their rooms I was [<a href="https://overcast.fm/+CdTls5bg/4784">TS</a>]

01:19:46   great but i dont think its great once I wanna start when stark and all the [<a href="https://overcast.fm/+CdTls5bg/4786">TS</a>]

01:19:50   people who love your application are not going to rate it and you're like geez [<a href="https://overcast.fm/+CdTls5bg/4790">TS</a>]

01:19:53   this is not a one-star application or a two-star obligation I really think this [<a href="https://overcast.fm/+CdTls5bg/4793">TS</a>]

01:19:58   is a four star in every place 23 viewed it and every person that's used it is [<a href="https://overcast.fm/+CdTls5bg/4798">TS</a>]

01:20:01   said it's great [<a href="https://overcast.fm/+CdTls5bg/4801">TS</a>]

01:20:02   why am I reading so bad and if someone does a search with their crappy search [<a href="https://overcast.fm/+CdTls5bg/4802">TS</a>]

01:20:05   system and sees will this thing has an average of 4.8 and this one has an [<a href="https://overcast.fm/+CdTls5bg/4805">TS</a>]

01:20:10   average of 3.2 3.2 1 month must suck in reality the four point eight one guy [<a href="https://overcast.fm/+CdTls5bg/4810">TS</a>]

01:20:15   scandal is reviewed by paying people to rate it five stars or whatever and no [<a href="https://overcast.fm/+CdTls5bg/4815">TS</a>]

01:20:19   one rated one star because no there are no legitimate users of that application [<a href="https://overcast.fm/+CdTls5bg/4819">TS</a>]

01:20:22   because no one ever willingly downloaded to pay for it and the application that [<a href="https://overcast.fm/+CdTls5bg/4822">TS</a>]

01:20:26   is actually good just has the backslash Nagar backs election backlash there you [<a href="https://overcast.fm/+CdTls5bg/4826">TS</a>]

01:20:33   go [<a href="https://overcast.fm/+CdTls5bg/4833">TS</a>]

01:20:33   is the word that backlash negative views and not enough positive ones maybe have [<a href="https://overcast.fm/+CdTls5bg/4833">TS</a>]

01:20:38   some positive ones but not enough and that will bring this developer to feel [<a href="https://overcast.fm/+CdTls5bg/4838">TS</a>]

01:20:41   justified in saying look I worked hard and supplication it gets great reviews [<a href="https://overcast.fm/+CdTls5bg/4841">TS</a>]

01:20:44   every magazine and website that says good I know I have a lot of users whose [<a href="https://overcast.fm/+CdTls5bg/4844">TS</a>]

01:20:48   people are buying it please can you go on rate my application I think this is [<a href="https://overcast.fm/+CdTls5bg/4848">TS</a>]

01:20:52   what leads good applications to go bad good applications to throw in your face [<a href="https://overcast.fm/+CdTls5bg/4852">TS</a>]

01:20:56   and I like box that says please read my application because they're fighting [<a href="https://overcast.fm/+CdTls5bg/4856">TS</a>]

01:21:00   against that crap and that's another case where I think if Apple did [<a href="https://overcast.fm/+CdTls5bg/4860">TS</a>]

01:21:04   something about the crap in the App Store these developers would feel less [<a href="https://overcast.fm/+CdTls5bg/4864">TS</a>]

01:21:08   pressure and there would be less justified in saying well I'm just asking [<a href="https://overcast.fm/+CdTls5bg/4868">TS</a>]

01:21:13   my happy users of my application it's popular to rate things I don't ask them [<a href="https://overcast.fm/+CdTls5bg/4873">TS</a>]

01:21:17   in and all the crap applications do ask them to pay people to my application [<a href="https://overcast.fm/+CdTls5bg/4877">TS</a>]

01:21:22   looks worse when people buy less and again the role that ablaze in this is [<a href="https://overcast.fm/+CdTls5bg/4882">TS</a>]

01:21:27   due to get rid of the bad stuff is something you said earlier John kind of [<a href="https://overcast.fm/+CdTls5bg/4887">TS</a>]

01:21:31   got me to thinking a little bit and I was wondering you know you had said [<a href="https://overcast.fm/+CdTls5bg/4891">TS</a>]

01:21:35   something about like the facebook facebook if occasion if that's even a [<a href="https://overcast.fm/+CdTls5bg/4895">TS</a>]

01:21:40   word which is now of the App Store and you know hey 12 of your friends are [<a href="https://overcast.fm/+CdTls5bg/4900">TS</a>]

01:21:47   using this app or whatever kind of thinking that firstly imagine if on the [<a href="https://overcast.fm/+CdTls5bg/4907">TS</a>]

01:21:52   App Store you could see that nato X number of your Facebook contacts or [<a href="https://overcast.fm/+CdTls5bg/4912">TS</a>]

01:21:59   Twitter followers or or the people you're following on Twitter would [<a href="https://overcast.fm/+CdTls5bg/4919">TS</a>]

01:22:02   probably an even better metric [<a href="https://overcast.fm/+CdTls5bg/4922">TS</a>]

01:22:04   X number of those people have downloaded this app and then separately why number [<a href="https://overcast.fm/+CdTls5bg/4924">TS</a>]

01:22:10   of that same group actually have this app on their device and that would be [<a href="https://overcast.fm/+CdTls5bg/4930">TS</a>]

01:22:15   really cool and you know that would be a tremendous amount of data and yes it's a [<a href="https://overcast.fm/+CdTls5bg/4935">TS</a>]

01:22:19   little bit creepy but if it was all can I miss you could never find out who [<a href="https://overcast.fm/+CdTls5bg/4939">TS</a>]

01:22:23   those people were maybe would be ok that's when I said that Facebook [<a href="https://overcast.fm/+CdTls5bg/4943">TS</a>]

01:22:27   application of whatever I was saying in a negative sense because that's a [<a href="https://overcast.fm/+CdTls5bg/4947">TS</a>]

01:22:30   privacy thing where the facebook facebook does that but like I would not [<a href="https://overcast.fm/+CdTls5bg/4950">TS</a>]

01:22:34   want the App Store to buy the fault show even even just counts for because if you [<a href="https://overcast.fm/+CdTls5bg/4954">TS</a>]

01:22:40   see an application like if you know if you friend like two people right and you [<a href="https://overcast.fm/+CdTls5bg/4960">TS</a>]

01:22:46   see the number on like your guide to getting a divorce application go up by [<a href="https://overcast.fm/+CdTls5bg/4966">TS</a>]

01:22:50   one you know that's one of your friends and you know which one is like totally [<a href="https://overcast.fm/+CdTls5bg/4970">TS</a>]

01:22:54   can't be the default it has to be totally opt-in it can't be like facebook [<a href="https://overcast.fm/+CdTls5bg/4974">TS</a>]

01:22:59   but that's the reason Facebook and other things do it by default this because [<a href="https://overcast.fm/+CdTls5bg/4979">TS</a>]

01:23:02   they can harvest lots of good signal from these relationships in these [<a href="https://overcast.fm/+CdTls5bg/4982">TS</a>]

01:23:07   activities and I don't think I should do that but there is there is a place [<a href="https://overcast.fm/+CdTls5bg/4987">TS</a>]

01:23:12   between what Apple is doing and what Facebook does even if you just look at [<a href="https://overcast.fm/+CdTls5bg/4992">TS</a>]

01:23:17   something like more like when Amazon does Amazon stuff it's basically like [<a href="https://overcast.fm/+CdTls5bg/4997">TS</a>]

01:23:20   the App Store in their reviews we're just a bunch of anonymous people most of [<a href="https://overcast.fm/+CdTls5bg/5000">TS</a>]

01:23:23   whom were angry writing things that may or may not be true all what is Amazon [<a href="https://overcast.fm/+CdTls5bg/5003">TS</a>]

01:23:27   had one tiny extra thing Amazon ads is the ability of other people to respond [<a href="https://overcast.fm/+CdTls5bg/5007">TS</a>]

01:23:33   to reviews or write a big angry view and say I got this thing home and it didn't [<a href="https://overcast.fm/+CdTls5bg/5013">TS</a>]

01:23:37   work as advertised and it is supposed to do this and it said it did that involve [<a href="https://overcast.fm/+CdTls5bg/5017">TS</a>]

01:23:40   block just have one person respond and say oh you didn't see the whatever [<a href="https://overcast.fm/+CdTls5bg/5020">TS</a>]

01:23:44   switcher you have to know that you have to look it up to the whatever and then [<a href="https://overcast.fm/+CdTls5bg/5024">TS</a>]

01:23:47   it will do the thing that you wanted or if you had read the manual you would [<a href="https://overcast.fm/+CdTls5bg/5027">TS</a>]

01:23:50   realize that you have to do this stuff [<a href="https://overcast.fm/+CdTls5bg/5030">TS</a>]

01:23:52   thing that's it all they've added is just another level of sort of anonymous [<a href="https://overcast.fm/+CdTls5bg/5032">TS</a>]

01:23:56   random garbage even that is better than the App Store just one big long linear [<a href="https://overcast.fm/+CdTls5bg/5036">TS</a>]

01:24:01   listen if you're lucky you can scroll through twenty pages and find some [<a href="https://overcast.fm/+CdTls5bg/5041">TS</a>]

01:24:04   person correcting somebody who said something totally bogus and bad that's [<a href="https://overcast.fm/+CdTls5bg/5044">TS</a>]

01:24:07   one tiny step towards the direction of I see that seven of my trusted friends [<a href="https://overcast.fm/+CdTls5bg/5047">TS</a>]

01:24:12   have installed the Senate launched in the last day which is totally creepy [<a href="https://overcast.fm/+CdTls5bg/5052">TS</a>]

01:24:14   Facebook stuff it is creepy but nevertheless I could I feel like there's [<a href="https://overcast.fm/+CdTls5bg/5054">TS</a>]

01:24:19   a way in which it could be only slightly creepy but very very useful and the [<a href="https://overcast.fm/+CdTls5bg/5059">TS</a>]

01:24:24   actual point I was trying to drive ad is what if this is what topsy was for [<a href="https://overcast.fm/+CdTls5bg/5064">TS</a>]

01:24:29   because top seeds of my limited understanding top season it was built [<a href="https://overcast.fm/+CdTls5bg/5069">TS</a>]

01:24:33   for handling massive amounts of data and to me the only really massive amounts of [<a href="https://overcast.fm/+CdTls5bg/5073">TS</a>]

01:24:39   data that happen probably cares about if not Twitter itself is their retail [<a href="https://overcast.fm/+CdTls5bg/5079">TS</a>]

01:24:45   stores and the App Store in announcing the top see necessarily is going to do [<a href="https://overcast.fm/+CdTls5bg/5085">TS</a>]

01:24:50   this weird thing that I just concocted about who me how many of your friends [<a href="https://overcast.fm/+CdTls5bg/5090">TS</a>]

01:24:53   have this and how many of your friends have some devices but I could easily see [<a href="https://overcast.fm/+CdTls5bg/5093">TS</a>]

01:24:57   it Missy topsy being used for either one of these things and the other popular [<a href="https://overcast.fm/+CdTls5bg/5097">TS</a>]

01:25:02   thing that a few listeners have written about and I think makes sense is if I [<a href="https://overcast.fm/+CdTls5bg/5102">TS</a>]

01:25:05   beacons are sprinkled throughout Apple retail stores perhaps aggregating that [<a href="https://overcast.fm/+CdTls5bg/5105">TS</a>]

01:25:11   data in seen speaking of being creepy where people walking within an Apple [<a href="https://overcast.fm/+CdTls5bg/5111">TS</a>]

01:25:16   store because at that point with enough I beacons and if you have the app [<a href="https://overcast.fm/+CdTls5bg/5116">TS</a>]

01:25:20   installed on your phone [<a href="https://overcast.fm/+CdTls5bg/5120">TS</a>]

01:25:21   presumably you would be able to maybe even know that much information usage [<a href="https://overcast.fm/+CdTls5bg/5121">TS</a>]

01:25:26   data that's going through Google creepy at like you know what happened just [<a href="https://overcast.fm/+CdTls5bg/5126">TS</a>]

01:25:29   tracks every time you launch an application and someone suggested [<a href="https://overcast.fm/+CdTls5bg/5129">TS</a>]

01:25:32   demarco that you respond to your blog web they tracked how long you use an [<a href="https://overcast.fm/+CdTls5bg/5132">TS</a>]

01:25:35   application which almost any metric you pick up can be gained as I think Marco [<a href="https://overcast.fm/+CdTls5bg/5135">TS</a>]

01:25:38   pointed out with the how long the use of its punishing applications to get you in [<a href="https://overcast.fm/+CdTls5bg/5138">TS</a>]

01:25:42   and out quickly [<a href="https://overcast.fm/+CdTls5bg/5142">TS</a>]

01:25:43   the application is sufficient that you don't need to spend a long time and that [<a href="https://overcast.fm/+CdTls5bg/5143">TS</a>]

01:25:46   application gets punished versus the one that keeps you inside the application [<a href="https://overcast.fm/+CdTls5bg/5146">TS</a>]

01:25:50   because cumbersome to use like a metric you pick is gonna have some downsides [<a href="https://overcast.fm/+CdTls5bg/5150">TS</a>]

01:25:54   but there are tons and tons of venues to get some other signal in here and you [<a href="https://overcast.fm/+CdTls5bg/5154">TS</a>]

01:25:59   just have to be careful and how do you pick them but I think you need some more [<a href="https://overcast.fm/+CdTls5bg/5159">TS</a>]

01:26:02   input [<a href="https://overcast.fm/+CdTls5bg/5162">TS</a>]

01:26:03   have to get the closed ecosystem it's much easier to gain and if you have lots [<a href="https://overcast.fm/+CdTls5bg/5163">TS</a>]

01:26:07   of different kinds of input that are more difficult to control like the App [<a href="https://overcast.fm/+CdTls5bg/5167">TS</a>]

01:26:12   Store viewer you know the sky people can pay people to leave hafez all reviews [<a href="https://overcast.fm/+CdTls5bg/5172">TS</a>]

01:26:15   and stuff they will have a much harder time they can't what they can't do is [<a href="https://overcast.fm/+CdTls5bg/5175">TS</a>]

01:26:19   pay every single website that reviews iOS applications to give them a good [<a href="https://overcast.fm/+CdTls5bg/5179">TS</a>]

01:26:23   review that's much harder than just a one-star review so that signal that [<a href="https://overcast.fm/+CdTls5bg/5183">TS</a>]

01:26:26   external signal is harder to control the internal anything that just exist inside [<a href="https://overcast.fm/+CdTls5bg/5186">TS</a>]

01:26:31   the App Store is going to be a lot easier to gain anything that involves [<a href="https://overcast.fm/+CdTls5bg/5191">TS</a>]

01:26:34   all of us in the trick is to find some way to get useful signal from us in a [<a href="https://overcast.fm/+CdTls5bg/5194">TS</a>]

01:26:37   way that's not creepy doesn't track every single thing that we do it doesn't [<a href="https://overcast.fm/+CdTls5bg/5197">TS</a>]

01:26:41   you know violate her privacy but showing everybody which applications were [<a href="https://overcast.fm/+CdTls5bg/5201">TS</a>]

01:26:44   downloading and using and win but just get this possum out I suppose tops you [<a href="https://overcast.fm/+CdTls5bg/5204">TS</a>]

01:26:49   can be involved in looking at that would like any time by any company that you [<a href="https://overcast.fm/+CdTls5bg/5209">TS</a>]

01:26:53   know they're not gonna tell us what they're going to do and we just have to [<a href="https://overcast.fm/+CdTls5bg/5213">TS</a>]

01:26:56   guess that you can do that you know i i guess that primeSense company they could [<a href="https://overcast.fm/+CdTls5bg/5216">TS</a>]

01:27:01   do that I have a sensor for the TV or for the next iPad for their next iPhone [<a href="https://overcast.fm/+CdTls5bg/5221">TS</a>]

01:27:05   or for their watch or for a ring they're gonna do the classes or we'll see what [<a href="https://overcast.fm/+CdTls5bg/5225">TS</a>]

01:27:12   the only one that was easy was Monday but was that called the child company or [<a href="https://overcast.fm/+CdTls5bg/5232">TS</a>]

01:27:17   whatever they redid the store they bought the company that that but they're [<a href="https://overcast.fm/+CdTls5bg/5237">TS</a>]

01:27:21   gonna use into the store and as far as I know yes they did and and and nobody [<a href="https://overcast.fm/+CdTls5bg/5241">TS</a>]

01:27:26   likes a police feel guess right about what those before they were going to be [<a href="https://overcast.fm/+CdTls5bg/5246">TS</a>]

01:27:29   doing with the company when they want them you know I wouldn't have high hopes [<a href="https://overcast.fm/+CdTls5bg/5249">TS</a>]

01:27:33   for Apple doing meaningful things here i mean look at how they've improved the [<a href="https://overcast.fm/+CdTls5bg/5253">TS</a>]

01:27:38   App Store since its introduction [<a href="https://overcast.fm/+CdTls5bg/5258">TS</a>]

01:27:42   the crickets sound effect well they kind of its kind of shut things in one [<a href="https://overcast.fm/+CdTls5bg/5262">TS</a>]

01:27:49   direction that it pops out there someplace else and they should be done [<a href="https://overcast.fm/+CdTls5bg/5269">TS</a>]

01:27:52   over there and then anything pops out and so they're kind of doing stuff but [<a href="https://overcast.fm/+CdTls5bg/5272">TS</a>]

01:27:56   it's all just like equilibrium you know the shift in one direction should [<a href="https://overcast.fm/+CdTls5bg/5276">TS</a>]

01:28:00   packing other there's never any like big cleaning push into a whole new realm of [<a href="https://overcast.fm/+CdTls5bg/5280">TS</a>]

01:28:05   wind it's always address whatever the most egregious problem is but actually [<a href="https://overcast.fm/+CdTls5bg/5285">TS</a>]

01:28:09   caused another one in the address that want to cause another one kind of [<a href="https://overcast.fm/+CdTls5bg/5289">TS</a>]

01:28:12   staying in the middle of a problem with the App Store during this whole time is [<a href="https://overcast.fm/+CdTls5bg/5292">TS</a>]

01:28:16   during the time that they've been working on trying to tweak it and make [<a href="https://overcast.fm/+CdTls5bg/5296">TS</a>]

01:28:20   sure it doesn't get too far out of line the volume has gone up like crazy and [<a href="https://overcast.fm/+CdTls5bg/5300">TS</a>]

01:28:23   it's really difficult to do anything useful unless you get it exactly right [<a href="https://overcast.fm/+CdTls5bg/5303">TS</a>]

01:28:26   when the volume is growing up so fast because a new kinds of problems are [<a href="https://overcast.fm/+CdTls5bg/5306">TS</a>]

01:28:29   cropping up all the time in the solution that would have been perfectly viable [<a href="https://overcast.fm/+CdTls5bg/5309">TS</a>]

01:28:32   and it was small is now useless and become of the new solution yet [<a href="https://overcast.fm/+CdTls5bg/5312">TS</a>]

01:28:36   implemented in your gonna go up again and like Marco said if eventually you [<a href="https://overcast.fm/+CdTls5bg/5316">TS</a>]

01:28:40   reach web-scale then this whole idea of having a directory where they can do [<a href="https://overcast.fm/+CdTls5bg/5320">TS</a>]

01:28:46   they're like they're reproducing the web I guess Amazon does the same thing I [<a href="https://overcast.fm/+CdTls5bg/5326">TS</a>]

01:28:51   Amazon Amazon I soon will always have more products in the App Store does and [<a href="https://overcast.fm/+CdTls5bg/5331">TS</a>]

01:28:56   they managed to do better sort of searching recommendations is very rarely [<a href="https://overcast.fm/+CdTls5bg/5336">TS</a>]

01:29:00   do I type something and Amazon and not find the thing I want I can misspelled [<a href="https://overcast.fm/+CdTls5bg/5340">TS</a>]

01:29:04   it I can miss remember what it's called as long as I miss remembering in the [<a href="https://overcast.fm/+CdTls5bg/5344">TS</a>]

01:29:07   same way that a bunch of other people I miss remembering Amazon seems to have to [<a href="https://overcast.fm/+CdTls5bg/5347">TS</a>]

01:29:10   do a good job of keeping track but just like Google keeping track of not the the [<a href="https://overcast.fm/+CdTls5bg/5350">TS</a>]

01:29:15   first day result the people click on but the first result that I should leads to [<a href="https://overcast.fm/+CdTls5bg/5355">TS</a>]

01:29:18   like a sale or a lingering on a page or whatever they're doing over there at [<a href="https://overcast.fm/+CdTls5bg/5358">TS</a>]

01:29:21   Amazon the company acquired merge with you know someone please help them Amazon [<a href="https://overcast.fm/+CdTls5bg/5361">TS</a>]

01:29:26   well I mean who who sells out of things and make some discoverable and has a [<a href="https://overcast.fm/+CdTls5bg/5366">TS</a>]

01:29:32   reasonable system for buying stuff that people tend to like Amazon right will [<a href="https://overcast.fm/+CdTls5bg/5372">TS</a>]

01:29:36   hold on though but yeah you're right about that but you're also talking about [<a href="https://overcast.fm/+CdTls5bg/5376">TS</a>]

01:29:39   physical goods and and and audio and things like that when i was just [<a href="https://overcast.fm/+CdTls5bg/5379">TS</a>]

01:29:44   wondering is how is Amazon's Appstore for discovery and things of that nature [<a href="https://overcast.fm/+CdTls5bg/5384">TS</a>]

01:29:49   problem is they don't have a lot [<a href="https://overcast.fm/+CdTls5bg/5389">TS</a>]

01:29:50   perhaps no one uses it and nobody uses it but I mean even amongst the twelve [<a href="https://overcast.fm/+CdTls5bg/5390">TS</a>]

01:29:55   people they use it isn't any better [<a href="https://overcast.fm/+CdTls5bg/5395">TS</a>]

01:29:57   it may not be we've had a number of comments in the chat room during the [<a href="https://overcast.fm/+CdTls5bg/5397">TS</a>]

01:30:01   show that apparently the Google Play Store is is really good about reviews [<a href="https://overcast.fm/+CdTls5bg/5401">TS</a>]

01:30:04   and rankings and that makes sense if it's true that makes sense because [<a href="https://overcast.fm/+CdTls5bg/5404">TS</a>]

01:30:07   Google is really good at search and ranking [<a href="https://overcast.fm/+CdTls5bg/5407">TS</a>]

01:30:11   they they know how to do that well and they prioritize that they are probably [<a href="https://overcast.fm/+CdTls5bg/5411">TS</a>]

01:30:16   totally not above keeping track of what every application is launched an Android [<a href="https://overcast.fm/+CdTls5bg/5416">TS</a>]

01:30:20   phone and how long people all those stats and they get crackin on misleading [<a href="https://overcast.fm/+CdTls5bg/5420">TS</a>]

01:30:24   however you know and then I try to do like but that is that's because that's [<a href="https://overcast.fm/+CdTls5bg/5424">TS</a>]

01:30:28   what they do on the web they gather every ounce of signal they can on the [<a href="https://overcast.fm/+CdTls5bg/5428">TS</a>]

01:30:31   web and try to block out every source of noise and gaming of the system they can [<a href="https://overcast.fm/+CdTls5bg/5431">TS</a>]

01:30:35   for the entire web and that's what the whole company was founded on so of [<a href="https://overcast.fm/+CdTls5bg/5435">TS</a>]

01:30:39   course the same tools on a Web Start course they're gonna do better that [<a href="https://overcast.fm/+CdTls5bg/5439">TS</a>]

01:30:43   they're not see the the fireplace to talk about that but we talked about last [<a href="https://overcast.fm/+CdTls5bg/5443">TS</a>]

01:30:47   week about someone saying why isn't anybody talk about this feature they [<a href="https://overcast.fm/+CdTls5bg/5447">TS</a>]

01:30:50   didn't ship and whatever I was talking about the why isn't anybody talking [<a href="https://overcast.fm/+CdTls5bg/5450">TS</a>]

01:30:56   about an angle but a lot of people were like I thought I did she buy just loaded [<a href="https://overcast.fm/+CdTls5bg/5456">TS</a>]

01:30:59   in work and some people doing it as a joke but some people are kind of like [<a href="https://overcast.fm/+CdTls5bg/5459">TS</a>]

01:31:06   half serious than I have to admit to myself like a lots of features that [<a href="https://overcast.fm/+CdTls5bg/5466">TS</a>]

01:31:11   Apple shipped back to my back to my Mac feature which also has work sporadically [<a href="https://overcast.fm/+CdTls5bg/5471">TS</a>]

01:31:15   for me if Apple ships a feature that has anything to do with the net it's very [<a href="https://overcast.fm/+CdTls5bg/5475">TS</a>]

01:31:22   difficult to tell whether the future is missing entirely or just isn't working [<a href="https://overcast.fm/+CdTls5bg/5482">TS</a>]

01:31:24   right yet because they hide all but the nuts and bolts from you so I'm back to [<a href="https://overcast.fm/+CdTls5bg/5484">TS</a>]

01:31:29   my Mac isn't working if we told you that Apple removed back to my neck from OS 10 [<a href="https://overcast.fm/+CdTls5bg/5489">TS</a>]

01:31:32   two years ago versus oh no it's always been there to work for as far as you're [<a href="https://overcast.fm/+CdTls5bg/5492">TS</a>]

01:31:36   concerned experiences the same you just it it doesn't seem to do what it's [<a href="https://overcast.fm/+CdTls5bg/5496">TS</a>]

01:31:41   supposed to do and maybe this type checkbox for it but you know that's how [<a href="https://overcast.fm/+CdTls5bg/5501">TS</a>]

01:31:46   far up as reputations and tree falls in the woods and it never works for anybody [<a href="https://overcast.fm/+CdTls5bg/5506">TS</a>]

01:31:50   but so far upper levels reputation has fallen so far that if anything you can [<a href="https://overcast.fm/+CdTls5bg/5510">TS</a>]

01:31:55   do it online people to see much it but it didn't work I mean I think App Store [<a href="https://overcast.fm/+CdTls5bg/5515">TS</a>]

01:31:59   search you know because you know because searches such a hard problem [<a href="https://overcast.fm/+CdTls5bg/5519">TS</a>]

01:32:02   and and you look at the different apparently very well it's not a surprise [<a href="https://overcast.fm/+CdTls5bg/5522">TS</a>]

01:32:07   and Apple to the surprise I think this is the kind of problem that Apple will [<a href="https://overcast.fm/+CdTls5bg/5527">TS</a>]

01:32:12   probably just never do that well like it's it's just not in their in their DNA [<a href="https://overcast.fm/+CdTls5bg/5532">TS</a>]

01:32:18   to really do research and management of this large data said you know management [<a href="https://overcast.fm/+CdTls5bg/5538">TS</a>]

01:32:23   of spam and Kim and everything else like it's just not what they do well and [<a href="https://overcast.fm/+CdTls5bg/5543">TS</a>]

01:32:28   they've never ever shown an ability to do that kind of thing well nor a [<a href="https://overcast.fm/+CdTls5bg/5548">TS</a>]

01:32:34   priority to really put a lot of resources into it and so i dont I would [<a href="https://overcast.fm/+CdTls5bg/5554">TS</a>]

01:32:38   not expect the situation to change from there and before we leave this topic is [<a href="https://overcast.fm/+CdTls5bg/5558">TS</a>]

01:32:42   one one more thing I want to briefly touch on which is the reason it always [<a href="https://overcast.fm/+CdTls5bg/5562">TS</a>]

01:32:44   rains in here and here they are linking to your blog post about writing this [<a href="https://overcast.fm/+CdTls5bg/5564">TS</a>]

01:32:50   happened and other responses to saying that Apple you said you can't ban the [<a href="https://overcast.fm/+CdTls5bg/5570">TS</a>]

01:32:56   dialog boxes in the zone responded and he responded back to them this idea that [<a href="https://overcast.fm/+CdTls5bg/5576">TS</a>]

01:33:01   the space mad the other one solution to this problem of the rating now I boxes [<a href="https://overcast.fm/+CdTls5bg/5581">TS</a>]

01:33:06   that Apple could just say you're not allowed to put up a dialog box at Assam [<a href="https://overcast.fm/+CdTls5bg/5586">TS</a>]

01:33:09   under a publication and you were saying you can make that religion can enforce [<a href="https://overcast.fm/+CdTls5bg/5589">TS</a>]

01:33:14   it and you are going back and forth do you have anything more than that of them [<a href="https://overcast.fm/+CdTls5bg/5594">TS</a>]

01:33:17   are you putting the blog but they're not really I mean a lot of people have [<a href="https://overcast.fm/+CdTls5bg/5597">TS</a>]

01:33:21   suggested ways they could add a report button or something to get to a wooden [<a href="https://overcast.fm/+CdTls5bg/5601">TS</a>]

01:33:25   actually work in practice like a few if they added a report as abuse or [<a href="https://overcast.fm/+CdTls5bg/5605">TS</a>]

01:33:31   inappropriate or whatever [<a href="https://overcast.fm/+CdTls5bg/5611">TS</a>]

01:33:33   button to every you I'll argue that obviously is very costly and other [<a href="https://overcast.fm/+CdTls5bg/5613">TS</a>]

01:33:38   factors and then people to stop using your views [<a href="https://overcast.fm/+CdTls5bg/5618">TS</a>]

01:33:41   think it's not that hard to write your own WAP overview like that looks and [<a href="https://overcast.fm/+CdTls5bg/5621">TS</a>]

01:33:46   works like a dialog box and just as action as a subview of the window and [<a href="https://overcast.fm/+CdTls5bg/5626">TS</a>]

01:33:51   you know what are they gonna do it but never UIView obviously they can't do [<a href="https://overcast.fm/+CdTls5bg/5631">TS</a>]

01:33:54   that so there's really no like any kind of like a minor offense that lots of [<a href="https://overcast.fm/+CdTls5bg/5634">TS</a>]

01:34:01   apps will do that will appear after a preview time such as spam push [<a href="https://overcast.fm/+CdTls5bg/5641">TS</a>]

01:34:07   notifications which are also against the rules but they're very prevalent anyway [<a href="https://overcast.fm/+CdTls5bg/5647">TS</a>]

01:34:11   I was gonna say that that's a perfect example because those already are [<a href="https://overcast.fm/+CdTls5bg/5651">TS</a>]

01:34:14   against the rules you're not allowed to send people push notifications [<a href="https://overcast.fm/+CdTls5bg/5654">TS</a>]

01:34:17   advertisements in it and yet many of us the push notifications which things with [<a href="https://overcast.fm/+CdTls5bg/5657">TS</a>]

01:34:22   things in the look alike [<a href="https://overcast.fm/+CdTls5bg/5662">TS</a>]

01:34:23   advertisements right all the time and it's for my post like it's very similar [<a href="https://overcast.fm/+CdTls5bg/5663">TS</a>]

01:34:29   to that problem which is this thing already is against the rules this [<a href="https://overcast.fm/+CdTls5bg/5669">TS</a>]

01:34:32   nation's already against the rules but it's really not enforced because unless [<a href="https://overcast.fm/+CdTls5bg/5672">TS</a>]

01:34:38   the reviewer for a preview get this thing during like the five minutes [<a href="https://overcast.fm/+CdTls5bg/5678">TS</a>]

01:34:42   they're spending with the app unless they themselves get spammed and notices [<a href="https://overcast.fm/+CdTls5bg/5682">TS</a>]

01:34:47   against the rule [<a href="https://overcast.fm/+CdTls5bg/5687">TS</a>]

01:34:48   they're never going to catch it really and once it's already in the wild after [<a href="https://overcast.fm/+CdTls5bg/5688">TS</a>]

01:34:52   the fact like these are such relatively minor rule violations like it be [<a href="https://overcast.fm/+CdTls5bg/5692">TS</a>]

01:34:58   differently if your app passes a preview and then you have a hard-coded like two [<a href="https://overcast.fm/+CdTls5bg/5698">TS</a>]

01:35:02   weeks later it it becomes malware somehow that would get noticed and I [<a href="https://overcast.fm/+CdTls5bg/5702">TS</a>]

01:35:08   would get shut down cuz that's like that really bad Developer Program whatever [<a href="https://overcast.fm/+CdTls5bg/5708">TS</a>]

01:35:13   else fine but something like this like a minor offense like a push notification [<a href="https://overcast.fm/+CdTls5bg/5713">TS</a>]

01:35:18   or write this after I like those are not major enough PR problems major enough [<a href="https://overcast.fm/+CdTls5bg/5718">TS</a>]

01:35:24   offenses in the App Store that if it happened after review time Apple make a [<a href="https://overcast.fm/+CdTls5bg/5724">TS</a>]

01:35:30   big effort to crack down on that and eliminate that it is not important [<a href="https://overcast.fm/+CdTls5bg/5730">TS</a>]

01:35:33   enough to do everything else they have to do so realistically speaking it's [<a href="https://overcast.fm/+CdTls5bg/5733">TS</a>]

01:35:38   very unlikely that Apple would ever ban these dialogues and if they did it's [<a href="https://overcast.fm/+CdTls5bg/5738">TS</a>]

01:35:44   very likely would be enforced so my position on this is that I mostly agree [<a href="https://overcast.fm/+CdTls5bg/5744">TS</a>]

01:35:49   with the difficulty of enforcing lewis also agree with the you know like just [<a href="https://overcast.fm/+CdTls5bg/5749">TS</a>]

01:35:53   because it's difficult it can be done but I think that if if this agreement [<a href="https://overcast.fm/+CdTls5bg/5753">TS</a>]

01:35:58   within Apple this is a new experience they don't want people to have that [<a href="https://overcast.fm/+CdTls5bg/5758">TS</a>]

01:36:03   they're using their application and dialog box pops up in a separate [<a href="https://overcast.fm/+CdTls5bg/5763">TS</a>]

01:36:06   applications they should absolutely added to the guidelines just like a [<a href="https://overcast.fm/+CdTls5bg/5766">TS</a>]

01:36:09   thing that says you're not supposed to get ads and push notifications because [<a href="https://overcast.fm/+CdTls5bg/5769">TS</a>]

01:36:11   Apple's decided that getting advertisements push notifications not [<a href="https://overcast.fm/+CdTls5bg/5771">TS</a>]

01:36:15   the experience they wanted their phones [<a href="https://overcast.fm/+CdTls5bg/5775">TS</a>]

01:36:17   enforceability I think should be not entirely separate but mostly separate [<a href="https://overcast.fm/+CdTls5bg/5777">TS</a>]

01:36:21   from making the rules I think the rule against advertising pushing [<a href="https://overcast.fm/+CdTls5bg/5781">TS</a>]

01:36:24   is a good rule kinda like the you know the the school zone speed limits which [<a href="https://overcast.fm/+CdTls5bg/5784">TS</a>]

01:36:29   are usually set like super low it so that if if they want to they can get [<a href="https://overcast.fm/+CdTls5bg/5789">TS</a>]

01:36:33   every single person's goes on a ticket gives you makes it so that like [<a href="https://overcast.fm/+CdTls5bg/5793">TS</a>]

01:36:37   everybody is breaking the law and then you can you know anybody over but in [<a href="https://overcast.fm/+CdTls5bg/5797">TS</a>]

01:36:42   this case I think it reasonable speed limit if you just put in a role that you [<a href="https://overcast.fm/+CdTls5bg/5802">TS</a>]

01:36:45   can put up to rate me too I it's not like it's going to turn the mail what [<a href="https://overcast.fm/+CdTls5bg/5805">TS</a>]

01:36:48   now we're how you gonna know that the distinct really put up a dialog box and [<a href="https://overcast.fm/+CdTls5bg/5808">TS</a>]

01:36:53   who was it bad that blog post explaining like a big system of a sort of a social [<a href="https://overcast.fm/+CdTls5bg/5813">TS</a>]

01:36:58   engineered system we're different people could report violations and then if [<a href="https://overcast.fm/+CdTls5bg/5818">TS</a>]

01:37:03   their accuracy there reporting gives their reports a higher ranking and [<a href="https://overcast.fm/+CdTls5bg/5823">TS</a>]

01:37:06   there's lots of systems that are possible [<a href="https://overcast.fm/+CdTls5bg/5826">TS</a>]

01:37:08   yeah I wouldn't get too bogged down in details so that I would just say if this [<a href="https://overcast.fm/+CdTls5bg/5828">TS</a>]

01:37:12   is an experienced it up things you shouldn't have put it in the guidelines [<a href="https://overcast.fm/+CdTls5bg/5832">TS</a>]

01:37:15   and maybe it's incredibly spread we enforce almost never enforced the fact [<a href="https://overcast.fm/+CdTls5bg/5835">TS</a>]

01:37:21   that it's there and I think it's probably easier to enforce them to push [<a href="https://overcast.fm/+CdTls5bg/5841">TS</a>]

01:37:25   notification will be split over his income from like elsewhere the rate me [<a href="https://overcast.fm/+CdTls5bg/5845">TS</a>]

01:37:28   think I guess it could be triggered by an external server based thing but the [<a href="https://overcast.fm/+CdTls5bg/5848">TS</a>]

01:37:31   code to put the dialogue has to be in your application somewhere it's the type [<a href="https://overcast.fm/+CdTls5bg/5851">TS</a>]

01:37:36   of thing where once it becomes a guideline that alone could push it off [<a href="https://overcast.fm/+CdTls5bg/5856">TS</a>]

01:37:40   into the crappy section of the absurd that I was talking about before and all [<a href="https://overcast.fm/+CdTls5bg/5860">TS</a>]

01:37:44   the good developers of the world applications that we all know and love [<a href="https://overcast.fm/+CdTls5bg/5864">TS</a>]

01:37:47   and use all the time would comply with the guy buying because those people are [<a href="https://overcast.fm/+CdTls5bg/5867">TS</a>]

01:37:51   willingly sending out push notifications rads either bases against the guidelines [<a href="https://overcast.fm/+CdTls5bg/5871">TS</a>]

01:37:54   and so even you know just putting in that guideline even though it can't stop [<a href="https://overcast.fm/+CdTls5bg/5874">TS</a>]

01:37:59   all the crap out from doing it just putting it there at all [<a href="https://overcast.fm/+CdTls5bg/5879">TS</a>]

01:38:03   would give a position that the protocol good guys in the App Store would follow [<a href="https://overcast.fm/+CdTls5bg/5883">TS</a>]

01:38:08   along with it thanks for the most part [<a href="https://overcast.fm/+CdTls5bg/5888">TS</a>]

01:38:10   well but there's already like I think everyone for the most part knows that [<a href="https://overcast.fm/+CdTls5bg/5890">TS</a>]

01:38:15   it's kind of not okay but most developers who are probably I'm planning [<a href="https://overcast.fm/+CdTls5bg/5895">TS</a>]

01:38:21   it because they've they've with a trade if there had been a well I know it's [<a href="https://overcast.fm/+CdTls5bg/5901">TS</a>]

01:38:26   kind of annoying to some people and it's kind of not okay but everyone else is [<a href="https://overcast.fm/+CdTls5bg/5906">TS</a>]

01:38:32   doing it [<a href="https://overcast.fm/+CdTls5bg/5912">TS</a>]

01:38:33   and I need all the help I can get myself so and that same rationale I think would [<a href="https://overcast.fm/+CdTls5bg/5913">TS</a>]

01:38:38   would still be there but that cost benefit is gonna be way different if [<a href="https://overcast.fm/+CdTls5bg/5918">TS</a>]

01:38:42   it's against the rules you would never knowingly put something on this tour [<a href="https://overcast.fm/+CdTls5bg/5922">TS</a>]

01:38:45   that violated a kind especially it was a high profile guideline that came into [<a href="https://overcast.fm/+CdTls5bg/5925">TS</a>]

01:38:48   being under circumstances like this for now Apple releases new guideline not [<a href="https://overcast.fm/+CdTls5bg/5928">TS</a>]

01:38:52   allowed to operate me you would never put up an application that knowingly [<a href="https://overcast.fm/+CdTls5bg/5932">TS</a>]

01:38:55   violate like it's not even subtle like it pops up and says please read this [<a href="https://overcast.fm/+CdTls5bg/5935">TS</a>]

01:38:59   application your violin violation none of the good developers would willingly [<a href="https://overcast.fm/+CdTls5bg/5939">TS</a>]

01:39:04   violet biggest suddenly the cost benefits like being kinda annoying but [<a href="https://overcast.fm/+CdTls5bg/5944">TS</a>]

01:39:07   bubble block versus my app is going to be rejected or there's a chance my Apple [<a href="https://overcast.fm/+CdTls5bg/5947">TS</a>]

01:39:12   gonna be rejected or as soon as somebody sees this I have all those backlash [<a href="https://overcast.fm/+CdTls5bg/5952">TS</a>]

01:39:16   users saying you need to get this all the storied violates here but I read [<a href="https://overcast.fm/+CdTls5bg/5956">TS</a>]

01:39:19   about on this website like I think all the good guys would follow you certainly [<a href="https://overcast.fm/+CdTls5bg/5959">TS</a>]

01:39:23   would write you wouldn't put it up now but like I think of a guideline that [<a href="https://overcast.fm/+CdTls5bg/5963">TS</a>]

01:39:27   able to come up with that you would willingly flout because you think it [<a href="https://overcast.fm/+CdTls5bg/5967">TS</a>]

01:39:30   gave you some minor increase in sales you wouldn't you would just say well [<a href="https://overcast.fm/+CdTls5bg/5970">TS</a>]

01:39:33   Apple's change the rules and made like my application unviable you go to [<a href="https://overcast.fm/+CdTls5bg/5973">TS</a>]

01:39:37   something else you would not violate the rules and I think that does the [<a href="https://overcast.fm/+CdTls5bg/5977">TS</a>]

01:39:40   functions of rules with certain not to eliminate the practice from really to [<a href="https://overcast.fm/+CdTls5bg/5980">TS</a>]

01:39:43   further marginalize it and make it socially unacceptable [<a href="https://overcast.fm/+CdTls5bg/5983">TS</a>]

01:39:48   agreed not to socially unacceptable but like the smart developers have a clue [<a href="https://overcast.fm/+CdTls5bg/5988">TS</a>]

01:39:52   who don't plan registering new Apple IDs for the Apple Developer Program every [<a href="https://overcast.fm/+CdTls5bg/5992">TS</a>]

01:39:55   two weeks to keep their business would say I can't you know I can willingly [<a href="https://overcast.fm/+CdTls5bg/5995">TS</a>]

01:40:00   violate this you know something I was thinking and I know we should probably [<a href="https://overcast.fm/+CdTls5bg/6000">TS</a>]

01:40:04   shouldn't get into the details of how to implement that kind of rating or to [<a href="https://overcast.fm/+CdTls5bg/6004">TS</a>]

01:40:08   enforce I should say that kind of reading but it what's stopping apple [<a href="https://overcast.fm/+CdTls5bg/6008">TS</a>]

01:40:13   from as part of the scan that they do for private API's what's stopping them [<a href="https://overcast.fm/+CdTls5bg/6013">TS</a>]

01:40:18   from from looking for great a nap something that's passed into you I love [<a href="https://overcast.fm/+CdTls5bg/6018">TS</a>]

01:40:24   you or you know just doing a string search within the within the compiled [<a href="https://overcast.fm/+CdTls5bg/6024">TS</a>]

01:40:28   code for EO rate an appt only couple words away from each other and maybe [<a href="https://overcast.fm/+CdTls5bg/6028">TS</a>]

01:40:33   they don't unilaterally rejected upon finding that [<a href="https://overcast.fm/+CdTls5bg/6033">TS</a>]

01:40:36   but maybe that you know raises a warning to the reviewers saying take a look at [<a href="https://overcast.fm/+CdTls5bg/6036">TS</a>]

01:40:42   this kind of heuristics they could pull off and again this totally not gonna [<a href="https://overcast.fm/+CdTls5bg/6042">TS</a>]

01:40:46   stop anybody wants to do it but you gotta text data from a survey you can [<a href="https://overcast.fm/+CdTls5bg/6046">TS</a>]

01:40:49   obviously did you know whatever but but yeah that's because more so than push [<a href="https://overcast.fm/+CdTls5bg/6049">TS</a>]

01:40:54   notifications come from Ty Lee elsewhere her and I think you have a fighting [<a href="https://overcast.fm/+CdTls5bg/6054">TS</a>]

01:40:59   chance it an automated tool that might bring up a flag on this you know and and [<a href="https://overcast.fm/+CdTls5bg/6059">TS</a>]

01:41:03   even if the reaction to that was just that the reviewer would contact the [<a href="https://overcast.fm/+CdTls5bg/6063">TS</a>]

01:41:06   developer and say you don't have a dog bites that pop up to say rate and then [<a href="https://overcast.fm/+CdTls5bg/6066">TS</a>]

01:41:12   they have to lie to you to get through them so no it doesn't have anything like [<a href="https://overcast.fm/+CdTls5bg/6072">TS</a>]

01:41:15   that and now you got them on records you know telling a lie and you know I think [<a href="https://overcast.fm/+CdTls5bg/6075">TS</a>]

01:41:20   it would be helpful I think we're good thanks like two or three sparked this [<a href="https://overcast.fm/+CdTls5bg/6080">TS</a>]

01:41:25   week [<a href="https://overcast.fm/+CdTls5bg/6085">TS</a>]

01:41:26   Backblaze cover and audible and we will see you next week now the show they [<a href="https://overcast.fm/+CdTls5bg/6086">TS</a>]

01:41:35   didn't even mean to begin [<a href="https://overcast.fm/+CdTls5bg/6095">TS</a>]

01:41:37   it was accidental [<a href="https://overcast.fm/+CdTls5bg/6097">TS</a>]

01:41:44   Casey [<a href="https://overcast.fm/+CdTls5bg/6104">TS</a>]

01:41:48   because it was a depth and you can find the show and he was a team markle [<a href="https://overcast.fm/+CdTls5bg/6108">TS</a>]

01:42:31   I'm so upset I missed the joke somebody the chaplain at the much better joke of [<a href="https://overcast.fm/+CdTls5bg/6151">TS</a>]

01:42:37   its pronounced TX 10 that would have been much better I I wish I would have [<a href="https://overcast.fm/+CdTls5bg/6157">TS</a>]

01:42:43   said that instead [<a href="https://overcast.fm/+CdTls5bg/6163">TS</a>]

01:42:47   there was one other additional attack on the great thing to hear these dialogues [<a href="https://overcast.fm/+CdTls5bg/6167">TS</a>]

01:42:56   work to kick you over to the absurd to review it is they call special URLs that [<a href="https://overcast.fm/+CdTls5bg/6176">TS</a>]

01:43:01   wants the App Store app to particular pages and in iOS 6 and earlier it was [<a href="https://overcast.fm/+CdTls5bg/6181">TS</a>]

01:43:07   possible to link directly to the review form for a nap and in seven that was no [<a href="https://overcast.fm/+CdTls5bg/6187">TS</a>]

01:43:12   longer possible in seven [<a href="https://overcast.fm/+CdTls5bg/6192">TS</a>]

01:43:14   the best you can do is linked to the apps page in the App Store one thing [<a href="https://overcast.fm/+CdTls5bg/6194">TS</a>]

01:43:20   Apple could do to me to combat this in a way that would actually be more [<a href="https://overcast.fm/+CdTls5bg/6200">TS</a>]

01:43:25   effective than policy is to make it stop working now they can't make links to the [<a href="https://overcast.fm/+CdTls5bg/6205">TS</a>]

01:43:31   App Store lab stopped working but one thing somebody suggested on Twitter [<a href="https://overcast.fm/+CdTls5bg/6211">TS</a>]

01:43:36   somewhere sorry I forgot who it was [<a href="https://overcast.fm/+CdTls5bg/6216">TS</a>]

01:43:38   is that what if they make it so that if the App Store is invoked by a URL for [<a href="https://overcast.fm/+CdTls5bg/6218">TS</a>]

01:43:44   their app don't allow the input of a reviewer rating that's an interesting [<a href="https://overcast.fm/+CdTls5bg/6224">TS</a>]

01:43:49   point I can be frustrating from a user's perspective because I can rate the [<a href="https://overcast.fm/+CdTls5bg/6229">TS</a>]

01:43:57   application and then it's like what did you get that window of their from a link [<a href="https://overcast.fm/+CdTls5bg/6237">TS</a>]

01:44:01   from another and that they don't remember what that means it looks like [<a href="https://overcast.fm/+CdTls5bg/6241">TS</a>]

01:44:04   their website is broken I don't know if he could that's like you know the people [<a href="https://overcast.fm/+CdTls5bg/6244">TS</a>]

01:44:10   who try to punish their dog for pooping connect you yelling at the dog with the [<a href="https://overcast.fm/+CdTls5bg/6250">TS</a>]

01:44:14   poopy made five minutes ago one of the things they could do that that I thought [<a href="https://overcast.fm/+CdTls5bg/6254">TS</a>]

01:44:18   of also is so they have I believe this is an iOS 6 [<a href="https://overcast.fm/+CdTls5bg/6258">TS</a>]

01:44:22   it's at least here in seven where they have this this ability to show like a [<a href="https://overcast.fm/+CdTls5bg/6262">TS</a>]

01:44:27   modal sheet for the App Store look for an app within your app without kicking [<a href="https://overcast.fm/+CdTls5bg/6267">TS</a>]

01:44:32   over to the App Store app and so what if they were they removed the review input [<a href="https://overcast.fm/+CdTls5bg/6272">TS</a>]

01:44:37   method just for those metal sheets and then made it a policy that you were if [<a href="https://overcast.fm/+CdTls5bg/6277">TS</a>]

01:44:43   you were going to link to an app whether it's you or someone else if your gonna [<a href="https://overcast.fm/+CdTls5bg/6283">TS</a>]

01:44:45   lead to an app from your app from your app you have to do it through one of the [<a href="https://overcast.fm/+CdTls5bg/6285">TS</a>]

01:44:49   mobile sheets and you can you are not allowed to take over to the iTunes that [<a href="https://overcast.fm/+CdTls5bg/6289">TS</a>]

01:44:54   would be an easier policy to enforce you can even like you know check for those [<a href="https://overcast.fm/+CdTls5bg/6294">TS</a>]

01:44:57   URLs or or even make the URL stopped working [<a href="https://overcast.fm/+CdTls5bg/6297">TS</a>]

01:45:01   the tution lysing be the idea of something that is triggered from [<a href="https://overcast.fm/+CdTls5bg/6301">TS</a>]

01:45:06   application lets you rate the application of that like you almost [<a href="https://overcast.fm/+CdTls5bg/6306">TS</a>]

01:45:09   think that if that's the like it has to be at should be on a springboard level [<a href="https://overcast.fm/+CdTls5bg/6309">TS</a>]

01:45:14   type thing but no one would ever do that I can in an application you can [<a href="https://overcast.fm/+CdTls5bg/6314">TS</a>]

01:45:17   everything's coming up that's why a lot of people are talking about the idea of [<a href="https://overcast.fm/+CdTls5bg/6317">TS</a>]

01:45:20   making a new website you know sort of game of fire website where people could [<a href="https://overcast.fm/+CdTls5bg/6320">TS</a>]

01:45:26   read applications outside of the App Store and outside of anything else but [<a href="https://overcast.fm/+CdTls5bg/6326">TS</a>]

01:45:30   all you do is kind of re-creating a crowd-sourced review website in terms of [<a href="https://overcast.fm/+CdTls5bg/6330">TS</a>]

01:45:35   websites to review iOS absence something that Apple people think about this at [<a href="https://overcast.fm/+CdTls5bg/6335">TS</a>]

01:45:41   the same time as I do sometimes it's like just got entirely rid of ratings [<a href="https://overcast.fm/+CdTls5bg/6341">TS</a>]

01:45:45   and reviews and everything and all they were was a directory of things you could [<a href="https://overcast.fm/+CdTls5bg/6345">TS</a>]

01:45:48   download and they had a release notes that was it and they used signal that [<a href="https://overcast.fm/+CdTls5bg/6348">TS</a>]

01:45:53   they didn't show you to rank the applications that was probably [<a href="https://overcast.fm/+CdTls5bg/6353">TS</a>]

01:45:57   mysterious do whatever they do now but it would actually work in my search for [<a href="https://overcast.fm/+CdTls5bg/6357">TS</a>]

01:46:01   2010 best what our clients on the first page of results and I wouldn't care [<a href="https://overcast.fm/+CdTls5bg/6361">TS</a>]

01:46:05   about the sort order but then people want reviews and people want all the [<a href="https://overcast.fm/+CdTls5bg/6365">TS</a>]

01:46:10   things that Apple has signed up to do that and other kind of stuck with it [<a href="https://overcast.fm/+CdTls5bg/6370">TS</a>]

01:46:13   said they had never had refused the left entirely to websites to review their [<a href="https://overcast.fm/+CdTls5bg/6373">TS</a>]

01:46:18   stuff that would be a different story maybe that would be an acceptable thing [<a href="https://overcast.fm/+CdTls5bg/6378">TS</a>]

01:46:23   to do but if you're probably asking them to do if you so kind of stuck at like 11 [<a href="https://overcast.fm/+CdTls5bg/6383">TS</a>]

01:46:28   you start censoring stuff now you're on the hook for anything that comes through [<a href="https://overcast.fm/+CdTls5bg/6388">TS</a>]

01:46:31   once you start accepting ratings and reviews now you're on the Apple has not [<a href="https://overcast.fm/+CdTls5bg/6391">TS</a>]

01:46:36   done that they win they want the control I don't think they'd like that the [<a href="https://overcast.fm/+CdTls5bg/6396">TS</a>]

01:46:41   official source of whether a nap is good or bad is not controlled by them [<a href="https://overcast.fm/+CdTls5bg/6401">TS</a>]

01:46:45   well you know the thing we didn't even talk about that every like everyone [<a href="https://overcast.fm/+CdTls5bg/6405">TS</a>]

01:46:51   agrees that it should be possible for the developer of application to leave a [<a href="https://overcast.fm/+CdTls5bg/6411">TS</a>]

01:46:55   response to review for both parties involved in that process up to that [<a href="https://overcast.fm/+CdTls5bg/6415">TS</a>]

01:46:59   thing because nothing is more frustrating as developer having someone [<a href="https://overcast.fm/+CdTls5bg/6419">TS</a>]

01:47:02   say I got your to-do application but doesn't let me defeat delete items [<a href="https://overcast.fm/+CdTls5bg/6422">TS</a>]

01:47:06   one-star [<a href="https://overcast.fm/+CdTls5bg/6426">TS</a>]

01:47:08   viewer right actually does like you do you have to swipe or something like that [<a href="https://overcast.fm/+CdTls5bg/6428">TS</a>]

01:47:12   right [<a href="https://overcast.fm/+CdTls5bg/6432">TS</a>]

01:47:13   it doesn't mean that the developers going to be correct or is official in [<a href="https://overcast.fm/+CdTls5bg/6433">TS</a>]

01:47:17   any capacity but just simple matter of like this then you know you can edit [<a href="https://overcast.fm/+CdTls5bg/6437">TS</a>]

01:47:21   your review in the people who are believed that nine Casey review all time [<a href="https://overcast.fm/+CdTls5bg/6441">TS</a>]

01:47:26   are constantly adding you can edit your views of a good response they actually [<a href="https://overcast.fm/+CdTls5bg/6446">TS</a>]

01:47:29   you can't sweat like you know when to turn into like arguing back and forth [<a href="https://overcast.fm/+CdTls5bg/6449">TS</a>]

01:47:33   but if they just get they both have their one things as 11 review and one [<a href="https://overcast.fm/+CdTls5bg/6453">TS</a>]

01:47:38   response from the developer the two of them could fight can continually [<a href="https://overcast.fm/+CdTls5bg/6458">TS</a>]

01:47:41   updating their response to review if they want to I think it's [<a href="https://overcast.fm/+CdTls5bg/6461">TS</a>]

01:47:43   counterproductive but a smart developer would leave in the third hit of response [<a href="https://overcast.fm/+CdTls5bg/6463">TS</a>]

01:47:47   to the problems that were you know raised there and that would be that and [<a href="https://overcast.fm/+CdTls5bg/6467">TS</a>]

01:47:52   I guess this year there is every single review having a contradictory sponsoring [<a href="https://overcast.fm/+CdTls5bg/6472">TS</a>]

01:47:59   the developer and that would be annoying to read like a big giant argument but [<a href="https://overcast.fm/+CdTls5bg/6479">TS</a>]

01:48:03   under something like that they have to have some way to have other people be [<a href="https://overcast.fm/+CdTls5bg/6483">TS</a>]

01:48:08   able to vote down vote though not like all roads lead back to Apple Miller [<a href="https://overcast.fm/+CdTls5bg/6488">TS</a>]

01:48:13   having to learn how to do social stuff which they don't know how to do as [<a href="https://overcast.fm/+CdTls5bg/6493">TS</a>]

01:48:16   evidenced by paying debt situation for everybody I think what this boils down [<a href="https://overcast.fm/+CdTls5bg/6496">TS</a>]

01:48:20   to is the need for reviews is to give to give more inputs when someone's browsing [<a href="https://overcast.fm/+CdTls5bg/6500">TS</a>]

01:48:27   in the end they stumble upon your app to give more signal as to whether the app [<a href="https://overcast.fm/+CdTls5bg/6507">TS</a>]

01:48:33   is good and works the way it should and if there's if there are more ways that [<a href="https://overcast.fm/+CdTls5bg/6513">TS</a>]

01:48:37   Apple could could communicate that and a trial would certainly help for paid apps [<a href="https://overcast.fm/+CdTls5bg/6517">TS</a>]

01:48:42   but I don't think we're gonna get trials it there were other ways if as I said [<a href="https://overcast.fm/+CdTls5bg/6522">TS</a>]

01:48:48   earlier videos you know let people upload videos [<a href="https://overcast.fm/+CdTls5bg/6528">TS</a>]

01:48:51   develop a response to comments are 22 reviews that is another way for [<a href="https://overcast.fm/+CdTls5bg/6531">TS</a>]

01:48:57   developers to communicate their quality level like if if if a developer responds [<a href="https://overcast.fm/+CdTls5bg/6537">TS</a>]

01:49:02   to every negative review in a really good way like in a helpful way to say [<a href="https://overcast.fm/+CdTls5bg/6542">TS</a>]

01:49:06   like even if they're even if the person review something negative in their right [<a href="https://overcast.fm/+CdTls5bg/6546">TS</a>]

01:49:09   and developers like you know sorry that we're working out for the next update [<a href="https://overcast.fm/+CdTls5bg/6549">TS</a>]

01:49:13   you know and then you can diffuse on the invalid wants to see all actually exist [<a href="https://overcast.fm/+CdTls5bg/6553">TS</a>]

01:49:18   here or the bug reporting is fixed in this version that's up now you know you [<a href="https://overcast.fm/+CdTls5bg/6558">TS</a>]

01:49:23   can that's still a venue for you to communicate [<a href="https://overcast.fm/+CdTls5bg/6563">TS</a>]

01:49:26   more signal to two browsers to tell them like this is an app that's worth [<a href="https://overcast.fm/+CdTls5bg/6566">TS</a>]

01:49:31   checking out of this worth buying as a developer doesn't like everything about [<a href="https://overcast.fm/+CdTls5bg/6571">TS</a>]

01:49:35   their responses because then it becomes and coming up on additional reviewers to [<a href="https://overcast.fm/+CdTls5bg/6575">TS</a>]

01:49:38   say don't believe anyone develop responses they're entirely fabrications [<a href="https://overcast.fm/+CdTls5bg/6578">TS</a>]

01:49:42   you know what I'm thinking that was a formalized structured system for doing [<a href="https://overcast.fm/+CdTls5bg/6582">TS</a>]

01:49:47   the equivalent of blurbs in the back of the book thrilling adventure says the [<a href="https://overcast.fm/+CdTls5bg/6587">TS</a>]

01:49:51   new york times or whatever and if you had a formal structured system so that [<a href="https://overcast.fm/+CdTls5bg/6591">TS</a>]

01:49:55   where you had to link back to be actual source that's another way to pull an [<a href="https://overcast.fm/+CdTls5bg/6595">TS</a>]

01:49:59   external signal back when you know macworld gives it five mice right New [<a href="https://overcast.fm/+CdTls5bg/6599">TS</a>]

01:50:03   York Times New York Times review of this applications as Baba block link back to [<a href="https://overcast.fm/+CdTls5bg/6603">TS</a>]

01:50:08   that article link back to the Macworld thing so that people can read it to you [<a href="https://overcast.fm/+CdTls5bg/6608">TS</a>]

01:50:13   this is a well reviewed application in fact I can follow these links to confirm [<a href="https://overcast.fm/+CdTls5bg/6613">TS</a>]

01:50:16   that they didn't make up these blurbs and I can actually read the review is [<a href="https://overcast.fm/+CdTls5bg/6616">TS</a>]

01:50:20   and again that's how you gonna police that Mr think goes away and blah blah [<a href="https://overcast.fm/+CdTls5bg/6620">TS</a>]

01:50:24   but these are all things that have worked in other contexts to give people [<a href="https://overcast.fm/+CdTls5bg/6624">TS</a>]

01:50:26   signal that the thing they're looking at is this book popular to lots of people [<a href="https://overcast.fm/+CdTls5bg/6626">TS</a>]

01:50:31   like this book you know and so it was like oh I hear about it on the news all [<a href="https://overcast.fm/+CdTls5bg/6631">TS</a>]

01:50:34   the time and this is a very popular book arts here done monologues and a late [<a href="https://overcast.fm/+CdTls5bg/6634">TS</a>]

01:50:38   night show whatever how to know that the Hunger Games is an exciting thing oh [<a href="https://overcast.fm/+CdTls5bg/6638">TS</a>]

01:50:42   they're making a movie of it are you know all the other way is the single [<a href="https://overcast.fm/+CdTls5bg/6642">TS</a>]

01:50:46   again unfortunately I'll have occasions have not reached that level I guess [<a href="https://overcast.fm/+CdTls5bg/6646">TS</a>]

01:50:50   Angry Birds kind of maybe words with friends [<a href="https://overcast.fm/+CdTls5bg/6650">TS</a>]

01:50:53   needed to that level that some people here are these things so that must be [<a href="https://overcast.fm/+CdTls5bg/6653">TS</a>]

01:50:56   the application and i could even in that case you like oh well we're friends used [<a href="https://overcast.fm/+CdTls5bg/6656">TS</a>]

01:50:59   to be good [<a href="https://overcast.fm/+CdTls5bg/6659">TS</a>]

01:51:00   screwed all up and now it's annoying to use and how do you learn about that [<a href="https://overcast.fm/+CdTls5bg/6660">TS</a>]

01:51:05   later [<a href="https://overcast.fm/+CdTls5bg/6665">TS</a>]

01:51:06   it's not an easy problem and yeah people are people are inscrutable things that I [<a href="https://overcast.fm/+CdTls5bg/6666">TS</a>]

01:51:11   think Apple wishes they they weren't [<a href="https://overcast.fm/+CdTls5bg/6671">TS</a>]