PodSearch

Connected

600: Tommy Siri

 

00:00:00   from relay this is connected episode 600 today's show is brought to you by celford inc appellate

00:00:14   fundera powered by nerd wallet i'm your keynote chairman federico vittici and it's my pleasure

00:00:20   on this momentous day for connected history to introduce my fellow chairman the annual chairman

00:00:27   the one and only mr stephen hackett hello stephen hello federico what is 600 in roman numerals i meant to

00:00:34   look it up and oh boy you just don't know this off the top of your head i do not let's see oh it's dc

00:00:42   that's dc yeah huh that's easy okay dc dc connected dark connected no duh the connected the connected

00:00:54   and i am joined he's not a chairman per se but he could be one day again mr mike early hello hello he has

00:01:06   the potential of chairmanship he does yeah oh i've done it oh i've done it i've held all of it you know

00:01:13   i'm consolidated over here but not anymore you were consolidated for a minute right i was i don't have

00:01:19   anything i'm not the draft champion right now either oh man just true man of the people over

00:01:24   here i'll come for it all at wwc it'll be fine sure oh sorry i'll take it back don't worry yeah we're

00:01:31   gonna be making picks in like five weeks or something hey no why would you bring that energy to this

00:01:38   momentous day uh momentous day to us uh it is momentous day for lots of reasons the first one is that i was

00:01:45   right uh okay we want to try and do you want to give some context to this yes and then we could

00:01:51   talk about it again so we spoke about this uh last month that at some point federico and federico and i

00:01:59   had made a bet about john genadrea still being at apple there's a five dollar bet that on friday march

00:02:04   20th 2026 federico said he'd be gone i would say he is still there that date came and went and we

00:02:12   decided he decided he was gone because that's what you know apple said oh he's going to retire whatever

00:02:16   but then then april 13th four weeks three weeks later john genadrea reporting from mac rumors apple's

00:02:27   former head of artificial intelligence is set to leave the company this week as his final stock

00:02:32   vesting date approaches okay so yeah he was still there okay so so mark german says that he was doing

00:02:42   something called resting and vesting yeah very uh man of the people activity right there he wasn't there

00:02:48   he was he was not ever there right like they were just continuing to let him wait so he could vest he was

00:02:58   in an advisory role it's in the same sentence no he was gone no no no he was gone okay that man's gone

00:03:02   that man was gone could we could we agree that it's a draw no i think it's a draw okay that's good for

00:03:12   you but he's gone he was gone he's definitely gone now yeah and he was gone then too resting and

00:03:20   vesting yeah man i need to do some resting and vesting myself you know yeah it's been a long day

00:03:26   i'm down for some rest and vest what a great what a great time like the things that have to have

00:03:34   happened in your life that you could get to the point that you rest and vest is so unbelievable

00:03:38   it means that you were at one point so important that you got a ton of stock but then immediately

00:03:43   became not important so you weren't allowed to work anymore you had to wait and then get your

00:03:48   money like i mean i think you i think it happens when people retire you know not not the way that

00:03:54   he did because he retired you know no i think there's something poetic about sort of witnessing the

00:03:59   downfall of yourself you know yeah like but no but when you retire you can't wait to vest

00:04:03   that's done baby you're you have no option anymore you you give it up the day you're done that's the

00:04:10   whole point of this this is the golden parachute thing where they were like we're we want to fire

00:04:15   you but we won't you you can leave on the day after you confessed your stock like that that's kind of

00:04:22   the situation right and so it's like the scenario that has to happen for you to be allowed to do this

00:04:29   is kind of incredible go buy yourself a boat you know andrea yeah yeah hopefully not to swim to hawaii

00:04:36   because we know that you cannot get there no no he could have it was the other guy that couldn't get

00:04:42   they were all trying to swim to hawaii but they didn't make it you know they got a lot of the way

00:04:49   don't have a great track record for journeying to hawaii i i can't remember that guy's name but

00:04:54   i'm sorry for him too because that quote is tommy tommy something no i don't think it was tommy

00:04:59   tommy tommy siri tommy siri tommy siri tommy siri that's very that's very italian i don't know why

00:05:07   tommy siri um i would like to i know everyone's locked in on my backup situation uh so i want to

00:05:13   give a further further feedback so um my dropbox is now fully downloaded onto my ssd somebody did

00:05:22   write in to say that crucial ssds have a habit of failing with apfs so i have that potential thing

00:05:28   to look forward to in my scenario in my future i i uh yeah why what do you mean yeah i don't think

00:05:38   it's apfs specific but i have had crucial ssds die but we'll see well we can all agree that that

00:05:45   is a crucial piece of information to know we all can agree so that so this may come up to become

00:05:52   another problem later on down the line and i and then i will be sad and uh but it's pocket but it's

00:05:57   just a backup right the stuff is still on dropbox because there's a local copy of it but it was an

00:06:02   expensive thing to just die yeah i mean especially in the year of our lord 2026 i mean it's it's a

00:06:08   flex that you bought such a big ssd really well i needed one do you want to share with the class

00:06:13   how much it was i think i did but it was 600 pounds oh yeah which look that's way cheaper than

00:06:19   an nvme drive and it's way cheaper than what apple would charge me maybe that's why it will fail but we

00:06:25   have that potential thing to look forward to in the future um but it's all downloaded now so that's

00:06:31   great i had great success with screens and tail scale for monitoring that um i tried apple's screen

00:06:37   sharing at your recommendation federico and it was way laggier than that is so strange screens

00:06:42   the picture quality was better but it was it was like tearing and stuff like that on the on the same

00:06:48   network no uh yeah i think locally okay that that drives with my experience that locally it's really

00:06:57   good and remotely it can be a little janky yeah so that's that's the scenario but screens and tail

00:07:03   tail scale so good like so good yeah you've been casey pilled over there well yes actually this is

00:07:11   the reason i found out about this is he tried to get me to do it once and i said i didn't want to

00:07:15   um and now i did want to and it was and i'm happy that i did because it is actually it works very well

00:07:21   for for this purpose and it and they do make it very easy like it's a particularly easy because screens

00:07:28   and tail scale work very well together um but even to use the the apple screen sharing stuff i just used

00:07:34   the ip address that tail scale gave me so it's good it's very good so next up we'll be uh using iDrive

00:07:41   to do an online backup but that's for later yeah i think i think you've done the hard part now i'd

00:07:47   imagine the iDrive side will be relatively straightforward it will be slow um i'm sure so i'll probably just try and

00:07:54   set it up to go over a weekend because it's gonna it's gonna be a lot of information i guess it depends

00:07:58   if i do the dropbox thing and my computer's not involved at all we'll see we'll see yeah okay so

00:08:05   it is episode 600 yeah yeah that means we're gonna do take a little trip back in time okay you will

00:08:14   remember that for a couple of weeks now we have been joking about a clip show yes in that we're not going

00:08:21   to do one this is the part in which i reveal that a friend of the show ryan has been making a clips

00:08:28   website that i've known about for quite some time oh my word and i've been building us up to doing a

00:08:34   clip show so we could use his website on the podcast okay and but then me and federico said no clip show

00:08:42   here we are probably breaking everyone's hearts involved in this project yeah ryan

00:08:48   clips no clips ryan ryan did a fantastic job uh the link will be in the show notes it's called everyone

00:08:55   needs a hobby and you may think well that's a weird title um it's a reference that he found when going

00:09:02   through this for this project uh federico said on episode 37 of the podcast i'm going to play this

00:09:09   because it's just very funny we were talking about you know apple hot takes and federico you said

00:09:14   maybe other people feel like they want to be analysts and they want to kind of tell apple what to do

00:09:19   that's fine because everyone has a hobby and then mike's response was

00:09:25   if if anyone is ever going to make a connected clip show everyone needs a hobby is potentially my

00:09:33   favorite clip of all time that was the sickest of burns yeah i still stand by that those people are

00:09:40   still going oh yeah oh yeah analyzing dude it's it was a long time ago yeah still in fact they're more

00:09:45   there's more of them now they've been analyzing for a long time and they still have not come to a

00:09:49   conclusion i mean they keep analyzing i mean it's like okay yeah sure yeah yeah they're federated now

00:09:54   um episode 597 federico we're going to do new content and not because we're going to do like a clip

00:10:00   show of the best moments of the 600 connected episodes connected who likes a clip show no one

00:10:05   okay thank you time for the clip show so i am going to play some clips for you why are you ignoring our

00:10:12   instructions because this is one of my favorite things a listener's ever done you're like the worst

00:10:18   llm ever yeah we just ignore previous instructions prompt injected steven is playing a clip show right

00:10:26   that's right that's right what a great idea here's some clips

00:10:29   i've broken out of confinement uh okay so i'm going to play some clips uh the discord will be able to

00:10:37   hear them you'll be able to hear them they'll be in the show are these pre-selected no or like

00:10:42   because this website shows like a bunch of clips some are random and you can play it randomly or you can

00:10:47   choose right yes so you can scroll through and find what you want i like flash mode which just

00:10:54   picks them at random yeah so this is uh we're going to respond to some of these things okay

00:11:02   this is episode 232 the unique blend of tattoos and automation that's

00:11:11   my life in 2019 today's so innocent yeah you know i still i mean i still have a i still am a blend of

00:11:22   tattoos and automation it's just uh you know 2019 remember that remember that time yeah it's coming

00:11:30   from yeah there there are some clips in here that we sound very young and innocent and

00:11:35   here's another one uh like it's all excited but like a bear will charge at you like yeah a bear

00:11:42   will like tear your arms out it's like i feel like you need a timid animal like you it's otterish or

00:11:49   something i'm otterish on apple stock i feel like maybe maybe the bear maybe the bear

00:11:57   okay that went on forever this is about bull and bear markets bull and bear i still don't understand

00:12:05   that what's the what's the right i don't want to no no no no no okay no you said you don't understand

00:12:12   it and i can explain explain to me again okay so bulls they attack up right so they'll headbutt you

00:12:22   up so that is like a chart going up i don't know people get stomped by bears by by bulls also bears

00:12:29   they attack down at you so they go wow down okay okay okay so i mean you just described two animals

00:12:40   attacking people i think i got that wrong actually oh my god

00:12:44   anyway you know it's bulls and bears don't worry about it

00:12:50   only only uh ben thompson knows

00:12:53   okay uh here is one from uh social media networks

00:12:58   of the past

00:12:59   uh ismh on twitter uh you can find me on hey

00:13:03   ismh at hey.com for the next 14 days until my trial ends and i never log in again

00:13:08   remember hey i do remember hey i listened to a bunch of these clips

00:13:15   you sound like you were very young i don't think i do i think if anything it's just that my accent has

00:13:22   changed and i think federico is a similar thing i think i sound better now you do sound better

00:13:27   i will i think we all sound better now but the i think the of the three of us the person who has

00:13:33   maybe aged the most in their voice is you steven

00:13:36   yeah and i mean and he's the only person who lives in america so go figure

00:13:40   interesting interesting yeah

00:13:43   any thoughts steven any comments no no i don't disagree

00:13:49   okay okay uh this is going back to episode 21

00:13:54   oh my god okay

00:13:56   yeah you know it's good for you

00:14:00   making you an offer that you can't refuse

00:14:03   exactly

00:14:04   uh yeah phil schiller just outside someone's house with a baseball bat waiting for them to come out

00:14:10   oh no

00:14:11   oh no

00:14:12   all of our audio is horrific

00:14:14   what's happening to my voice in that

00:14:16   everybody's microphone is so bad at this point

00:14:19   yeah

00:14:20   yeah i honestly don't know how how people listen to the show when it sounded like that

00:14:25   i think at that point i was recording i was recording in my or in our old apartment in my bedroom in a on a tiny desk by the corner of the bedroom in front of the bed it was horrible i remember using like a blue yeti or something i was using a blue yeti and i was propping up the microphone with my old latin dictionary from high school if i'm not mistaken

00:14:48   perfect so that was a that was a time for sure

00:14:51   2013 2014 you were using steven but i was probably using the high lpr 40 at that point which is a terrible idea for everyone i was probably on the blue yeti or the road podcaster probably the road podcaster but i think you were on the road podcaster at that point

00:15:07   yeah

00:15:07   just sounds so bad

00:15:10   it it it it does

00:15:12   it was not it was not good

00:15:14   but they can also be involved in

00:15:18   an espionage protest

00:15:19   or perhaps the addicted

00:15:21   addict just addicted to the thrill of cybercrime

00:15:24   i love that line

00:15:25   wow

00:15:25   they're just addicted to the thrill of cybercrime

00:15:27   no other crime

00:15:28   are you or someone you love addicted to the thrill of cybercrime

00:15:31   call us at norton

00:15:33   i don't know what that's about

00:15:36   i love it though

00:15:38   i love it

00:15:39   that one's really good

00:15:40   addicted to the thrill of cybercrime

00:15:42   i think it is helpful that our voices have changed so much so people know when the clips start and end

00:15:48   that's that's true

00:15:50   that's true

00:15:50   uh we're gonna just do a couple more this is episode four

00:15:54   and that would be nice and nice and confusing for everyone

00:15:57   yeah they're also dropping the nokia brand

00:16:00   and they're gonna buy minecraft

00:16:02   for two billion dollars

00:16:03   so

00:16:04   yeah

00:16:04   maybe they're just gonna like

00:16:06   make the windows interface just look like minecraft

00:16:09   yeah

00:16:10   tell you what

00:16:11   they should just bring back balmer

00:16:12   and you know

00:16:14   it's all going crazy over in redmond

00:16:15   okay

00:16:17   yeah

00:16:18   shout out to steve balmer

00:16:19   you know

00:16:19   yeah

00:16:20   developers developers

00:16:21   we miss you

00:16:21   we miss you

00:16:22   he's a man who never requires a shout out

00:16:24   he'll do it himself

00:16:25   yeah

00:16:26   that's true

00:16:26   that's true

00:16:27   that's true

00:16:28   all right uh let's end it here on episode 10

00:16:32   like 23

00:16:33   you know i'm becoming in a way an italian steven

00:16:37   you know

00:16:38   oh

00:16:39   that's nice

00:16:41   the show sounds so terrible

00:16:45   yeah it sounds horrible

00:16:46   so

00:16:47   terrible

00:16:48   mm-hmm

00:16:49   okay i said there's just gonna be one more

00:16:52   but i clicked

00:16:52   and the next one it loaded was about blah blah car

00:16:55   oh okay

00:16:56   wow okay

00:16:57   which puts them in a

00:16:59   uh a unique class

00:17:00   of businesses

00:17:01   and one that i think

00:17:03   quite frankly

00:17:04   we should take all the credit for

00:17:05   is that steven

00:17:06   it's just the press federico

00:17:07   that you gave them

00:17:08   the the connected episode

00:17:10   where i described

00:17:12   the

00:17:12   the blah blah car service

00:17:14   uh

00:17:15   clearly pushed

00:17:16   investors over the edge

00:17:17   and

00:17:18   convinced them to

00:17:19   to give blah blah car money

00:17:21   that was actually the perfect clip

00:17:24   because steven sounds seven years old

00:17:27   i sound like a chimney sweep

00:17:28   and federico sounds like he is talking through a window

00:17:31   like what is going on there

00:17:36   that was unbelievable

00:17:38   what was happening

00:17:40   oh hello

00:17:41   hello

00:17:42   hello there

00:17:44   steven i don't know what is going on with you

00:17:46   in that clip

00:17:47   you sound so young

00:17:49   yeah it's weird

00:17:50   like when was that

00:17:52   oh i've already clicked off of it

00:17:54   it was a

00:17:54   i mean older one

00:17:55   you said it was like episode 10

00:17:57   or whatever

00:17:57   yeah

00:17:58   like it could have only been 10 years ago

00:18:00   steven to be honest

00:18:01   you're like 19

00:18:02   listening to this clips

00:18:04   it sounds like you started smoking

00:18:07   in the meantime

00:18:08   yeah what have you done

00:18:10   actually

00:18:11   in the intervening time period

00:18:13   because like

00:18:14   my

00:18:14   it's just my accent

00:18:16   that's changed

00:18:16   and my audio got better

00:18:17   federico's is similar

00:18:18   accent changing

00:18:19   like your accent changed as well

00:18:21   but also

00:18:21   you aged

00:18:23   it's true

00:18:24   like a lot

00:18:24   it's interesting

00:18:25   yeah

00:18:26   it's very interesting

00:18:26   i think we all sound a lot better

00:18:29   anyway

00:18:29   our voices are much better now

00:18:31   we're professionals

00:18:32   yes

00:18:32   um

00:18:33   so thank you ryan

00:18:34   for building this

00:18:35   unbelievable

00:18:35   go check it out

00:18:37   in the show notes

00:18:38   um

00:18:38   it's also a really nice web design

00:18:40   it's really good

00:18:41   it's really well done

00:18:42   um

00:18:43   i actually don't know who did this

00:18:45   so

00:18:46   whichever ryan you are

00:18:47   thank you

00:18:48   yeah yeah

00:18:49   for this

00:18:49   yeah

00:18:49   uh

00:18:51   ryan who used to work at dropbox

00:18:52   oh wow

00:18:54   okay

00:18:54   i was thinking about that

00:18:55   visit the other day

00:18:56   about how good their food was

00:18:57   yeah

00:18:58   yes

00:18:59   very good

00:19:00   um

00:19:01   this is so much fun

00:19:03   so

00:19:03   go check it out

00:19:04   this episode of

00:19:07   connected

00:19:08   is brought to you

00:19:09   by kelford inc

00:19:10   you're passionate

00:19:11   about your work

00:19:12   but when someone asks

00:19:13   what do you do

00:19:15   do you ever fumble

00:19:16   through an explanation

00:19:17   believe me

00:19:19   i do

00:19:19   every time

00:19:20   so if you don't have

00:19:22   the right words

00:19:22   to describe your work

00:19:23   its value

00:19:25   and what sets you

00:19:26   and your company apart

00:19:27   those conversations

00:19:29   are painful

00:19:30   kelford inc

00:19:32   does one thing

00:19:32   for its clients

00:19:33   they show them

00:19:34   the way

00:19:35   to always know

00:19:36   what to say

00:19:37   consultants

00:19:38   advisors

00:19:39   and non-profits

00:19:40   work with

00:19:40   kelford inc

00:19:41   to know

00:19:42   what to say

00:19:42   and where

00:19:43   and when

00:19:44   to say it

00:19:44   demonstrating

00:19:45   their unique

00:19:46   value

00:19:47   to the very

00:19:48   best

00:19:49   prospects

00:19:49   they speak

00:19:51   in plain language

00:19:51   about how

00:19:52   marketing works

00:19:52   and how

00:19:53   it can work

00:19:53   for you

00:19:54   without pushing

00:19:55   you to cold

00:19:56   call

00:19:56   post on

00:19:57   your socials

00:19:58   or spend

00:20:00   a fortune

00:20:00   on ads

00:20:01   that won't

00:20:02   pay you back

00:20:02   so head on

00:20:03   over to

00:20:04   kelford inc

00:20:04   that's

00:20:05   k-e-l-f-o-r-d-i-n-c

00:20:07   kelford inc

00:20:08   dot com

00:20:09   read a few

00:20:10   of their back

00:20:11   issues of the

00:20:11   newsletter

00:20:12   to get a taste

00:20:13   of how they

00:20:13   work with their

00:20:14   clients

00:20:14   and if you

00:20:15   want to know

00:20:16   what to say

00:20:17   they'll show

00:20:17   you the way

00:20:18   that url

00:20:19   kelford inc

00:20:20   dot com

00:20:21   go check out

00:20:22   their newsletter

00:20:22   and see what

00:20:23   great work

00:20:24   they do

00:20:24   with their

00:20:25   clients

00:20:25   thanks to

00:20:26   our friends

00:20:27   at kelford inc

00:20:27   for their

00:20:28   support of the

00:20:28   show

00:20:28   and all

00:20:29   of relay

00:20:30   so we

00:20:32   have more

00:20:33   to talk

00:20:33   about than

00:20:34   just us

00:20:35   it's a

00:20:37   hilarious way

00:20:37   to begin an

00:20:38   episode like

00:20:39   this

00:20:39   hang on a

00:20:41   minute

00:20:41   Federico

00:20:42   are you

00:20:43   really suggesting

00:20:44   that we

00:20:44   wouldn't talk

00:20:45   about this

00:20:46   okay so I

00:20:47   have a

00:20:48   really

00:20:48   I have a

00:20:51   particular

00:20:51   position

00:20:52   about

00:20:53   this

00:20:54   which is

00:20:55   let me

00:20:57   use a

00:20:58   huge

00:20:58   disclaimer

00:20:59   up front

00:21:00   that I

00:21:01   very much

00:21:02   appreciate

00:21:03   the people

00:21:04   who have

00:21:04   covered

00:21:05   this

00:21:06   yeah

00:21:07   especially

00:21:08   you and

00:21:08   Jason

00:21:09   okay

00:21:09   here we

00:21:09   go

00:21:10   I

00:21:10   have

00:21:11   never

00:21:11   had

00:21:12   a

00:21:12   particular

00:21:13   affection

00:21:13   myself

00:21:14   for

00:21:15   talking

00:21:16   at length

00:21:17   about

00:21:17   Apple

00:21:17   executives

00:21:18   okay

00:21:19   I am

00:21:20   just

00:21:20   not

00:21:21   that

00:21:21   interested

00:21:22   in

00:21:23   talking

00:21:23   about

00:21:23   the

00:21:24   board

00:21:24   and

00:21:25   executive

00:21:26   shuffling

00:21:26   who's

00:21:27   a senior

00:21:28   vice

00:21:28   president

00:21:28   who's

00:21:29   a c-suite

00:21:30   executive

00:21:30   like

00:21:31   it's not

00:21:32   that I

00:21:32   find it

00:21:33   boring

00:21:33   it's more

00:21:34   that I

00:21:34   like Apple

00:21:36   because I

00:21:36   just want to

00:21:37   talk about

00:21:38   the products

00:21:38   and what

00:21:39   people do

00:21:39   with them

00:21:40   but also

00:21:41   we cannot

00:21:41   escape

00:21:42   this news

00:21:43   I feel

00:21:44   I mean I

00:21:45   understand

00:21:45   what you're

00:21:46   saying

00:21:46   but I

00:21:46   feel like

00:21:47   if you

00:21:47   care about

00:21:48   the products

00:21:48   this particular

00:21:50   thing of

00:21:51   Tim Cook

00:21:52   moving away

00:21:53   from the

00:21:54   CEO position

00:21:54   and John

00:21:56   Turner

00:21:56   stepping in

00:21:57   gives

00:21:58   opportunity to

00:21:59   talk about

00:21:59   products that

00:22:00   just Johnny

00:22:01   Seruji being

00:22:02   given a c-suite

00:22:02   title if that

00:22:03   was the only

00:22:04   thing that

00:22:04   happened

00:22:05   maybe wouldn't

00:22:06   allow for

00:22:07   such a

00:22:07   conversation to

00:22:08   occur

00:22:08   right

00:22:10   yeah

00:22:11   yeah

00:22:13   anyway

00:22:14   Tim Cook

00:22:15   is not

00:22:16   retiring

00:22:17   Tim Cook

00:22:18   is resting

00:22:18   and vesting

00:22:19   he's going

00:22:21   to become

00:22:21   the executive

00:22:22   chairman

00:22:23   so I wanted

00:22:24   to kind of

00:22:24   we're going

00:22:25   to go through

00:22:25   this even

00:22:26   though Federico

00:22:26   doesn't want

00:22:27   to and we're

00:22:28   going to kind

00:22:28   of talk

00:22:29   through a

00:22:29   bunch of

00:22:30   areas and I

00:22:31   wanted to

00:22:31   start off

00:22:31   by saying

00:22:32   that I

00:22:33   think this

00:22:33   this what

00:22:34   this happened

00:22:35   quite abruptly

00:22:36   I feel like

00:22:37   I mean it

00:22:37   was never

00:22:37   going to not

00:22:38   right

00:22:38   they were

00:22:38   never going

00:22:39   to tease

00:22:39   this out

00:22:40   like it

00:22:40   always had

00:22:41   to happen

00:22:42   whenever it

00:22:43   happened and

00:22:43   it happened

00:22:44   on Monday

00:22:44   and I think

00:22:46   that I got

00:22:46   really swept

00:22:47   up in kind

00:22:48   of the surprise

00:22:49   of it and

00:22:50   then having to

00:22:50   do something

00:22:51   about it

00:22:52   that I don't

00:22:52   think I'd

00:22:53   really processed

00:22:54   how big of a

00:22:55   deal this is

00:22:56   like Tim

00:22:58   Cook is

00:22:59   stepping down

00:23:01   as CEO

00:23:01   and somebody

00:23:02   new is taking

00:23:04   that place

00:23:04   like I think

00:23:06   this is a

00:23:06   very big deal

00:23:07   on one

00:23:08   hand I

00:23:09   totally get

00:23:09   what you're

00:23:10   saying Federico

00:23:10   like I

00:23:11   also prefer

00:23:12   to talk

00:23:12   about

00:23:12   products

00:23:13   but

00:23:14   Apple is

00:23:16   a company

00:23:16   for better

00:23:17   or for worse

00:23:18   that is

00:23:18   defined by

00:23:19   who's at

00:23:20   the top

00:23:20   of it

00:23:20   from the

00:23:22   very beginning

00:23:23   and

00:23:24   there is

00:23:26   something

00:23:27   interesting

00:23:28   happening

00:23:28   here that

00:23:29   the guy

00:23:30   who is

00:23:30   taking over

00:23:31   for the

00:23:33   last 20

00:23:34   years or

00:23:35   25 years

00:23:35   has been

00:23:36   involved in

00:23:37   on the ground

00:23:38   making products

00:23:39   and that's

00:23:41   exciting and

00:23:41   interesting

00:23:41   but I get

00:23:43   it

00:23:44   I totally

00:23:46   get it

00:23:47   so I

00:23:48   really

00:23:48   liked that

00:23:49   they

00:23:49   called

00:23:50   this

00:23:50   like

00:23:51   so there

00:23:52   was the

00:23:52   two

00:23:52   there was

00:23:53   like three

00:23:53   I think

00:23:54   three or

00:23:54   four things

00:23:54   that went

00:23:55   up in the

00:23:55   newsroom

00:23:55   and one

00:23:57   of them

00:23:57   was a

00:23:58   letter from

00:23:59   Tim

00:23:59   and I

00:24:01   liked that

00:24:02   it was

00:24:02   called a

00:24:02   community

00:24:03   letter

00:24:03   because

00:24:05   I think

00:24:07   it's nice

00:24:08   to think

00:24:09   about the

00:24:10   Apple

00:24:10   community

00:24:11   right

00:24:12   as like

00:24:12   people who

00:24:14   like the

00:24:14   products

00:24:15   and care

00:24:15   and

00:24:16   I don't

00:24:17   really feel

00:24:18   like I've

00:24:19   can recall

00:24:20   them referring

00:24:21   to

00:24:22   a community

00:24:24   in the way

00:24:25   that you

00:24:25   know people

00:24:26   do now

00:24:27   you know like

00:24:27   as in like

00:24:28   fans or

00:24:28   something

00:24:28   and I

00:24:30   thought that

00:24:30   it was

00:24:30   I did

00:24:31   think it

00:24:31   was nice

00:24:32   that

00:24:32   well one

00:24:34   I did

00:24:34   I actually

00:24:35   really like

00:24:35   what Tim

00:24:35   wrote

00:24:36   I think

00:24:36   it was

00:24:36   very

00:24:37   personal

00:24:37   and it

00:24:38   felt that

00:24:39   way

00:24:39   and I

00:24:40   liked

00:24:40   the things

00:24:41   that he

00:24:42   had to

00:24:42   say

00:24:42   but I

00:24:43   liked that

00:24:44   they called

00:24:44   it a

00:24:44   community

00:24:44   letter

00:24:44   but it

00:24:45   also

00:24:45   is very

00:24:45   funny

00:24:46   in reading

00:24:46   this

00:24:46   that he

00:24:46   could not

00:24:47   have put

00:24:47   turn us

00:24:48   over more

00:24:48   than he

00:24:48   did

00:24:49   like in

00:24:49   this

00:24:50   letter

00:24:50   he really

00:24:51   is like

00:24:52   he's doing

00:24:53   the job

00:24:54   for John

00:24:54   Ternus

00:24:55   about saying

00:24:55   how great

00:24:56   he's gonna

00:24:56   be

00:24:56   I thought

00:24:58   that you

00:24:58   know

00:24:58   I mean

00:24:59   obviously

00:24:59   that is

00:24:59   the way

00:25:00   you do

00:25:00   these

00:25:00   things

00:25:01   in the

00:25:01   because

00:25:02   it is

00:25:02   Tim's

00:25:02   choice

00:25:03   to choose

00:25:04   his

00:25:04   succession

00:25:04   would be

00:25:05   my

00:25:05   assumption

00:25:05   or at

00:25:05   least

00:25:05   his

00:25:06   recommendation

00:25:06   that he

00:25:07   made to

00:25:07   the board

00:25:07   so you

00:25:08   would hope

00:25:09   that Tim

00:25:09   really thought

00:25:10   that John

00:25:10   Ternus was

00:25:11   good for

00:25:11   the job

00:25:12   but I

00:25:12   think he

00:25:13   did a

00:25:13   very good

00:25:13   job of

00:25:14   selling

00:25:14   his

00:25:15   decision

00:25:16   well he

00:25:17   has to

00:25:17   introduce

00:25:17   Ternus

00:25:18   to the

00:25:19   world

00:25:19   right

00:25:19   like we

00:25:19   know who

00:25:20   he is

00:25:20   but we

00:25:21   host an

00:25:22   Apple podcast

00:25:22   for listeners

00:25:23   of fans

00:25:25   of the

00:25:25   company

00:25:25   right

00:25:26   it's

00:25:27   Wall Street

00:25:27   and the

00:25:28   market at

00:25:28   large

00:25:29   it's the

00:25:29   world at

00:25:29   large

00:25:30   that he

00:25:30   has to

00:25:31   introduce

00:25:31   who this

00:25:32   person

00:25:32   is

00:25:33   but even

00:25:34   for us

00:25:34   I think

00:25:35   it's

00:25:35   important

00:25:35   to hear

00:25:37   Cook

00:25:38   explain it

00:25:39   yeah

00:25:39   sure

00:25:40   we have

00:25:42   our opinions

00:25:42   about why

00:25:43   we think

00:25:43   he could

00:25:43   be an

00:25:44   interesting

00:25:44   CEO

00:25:45   yeah

00:25:45   look at

00:25:46   his arms

00:25:46   you know

00:25:47   exactly

00:25:47   but it's

00:25:48   important

00:25:48   for Tim

00:25:49   Cook

00:25:49   to explain

00:25:50   it as

00:25:50   well

00:25:51   even

00:25:51   to us

00:25:52   and I

00:25:53   think he

00:25:53   did a

00:25:53   very good

00:25:53   job of

00:25:54   it

00:25:54   and then

00:25:54   I also

00:25:55   think that

00:25:55   Ternus was

00:25:56   very gracious

00:25:57   and did a

00:25:57   good job

00:25:58   I enjoyed

00:25:58   the Steve Jobs

00:25:59   name drop

00:26:00   in his post

00:26:01   like don't

00:26:01   forget I

00:26:02   worked here

00:26:02   when Steve

00:26:02   Jobs was

00:26:03   here as

00:26:04   well

00:26:04   don't forget

00:26:04   about that

00:26:05   I think

00:26:06   that overall

00:26:07   as well as

00:26:08   something

00:26:08   could be

00:26:09   done

00:26:09   I think

00:26:10   this was

00:26:10   done as

00:26:11   well as

00:26:11   it could

00:26:11   be done

00:26:11   yeah

00:26:13   and I

00:26:13   think

00:26:13   that

00:26:15   Tim Cook

00:26:16   is a

00:26:16   person

00:26:17   I just

00:26:19   have

00:26:19   I think

00:26:20   back to

00:26:20   his

00:26:20   letter

00:26:21   when he

00:26:21   came out

00:26:22   I think

00:26:22   about the

00:26:23   other times

00:26:24   where he's

00:26:24   spoken about

00:26:25   things that

00:26:25   are clearly

00:26:26   important to

00:26:26   him

00:26:27   like

00:26:27   graduations

00:26:29   or speeches

00:26:29   or whatever

00:26:29   he seems

00:26:33   like a person

00:26:34   who will just

00:26:34   talk about

00:26:34   what he cares

00:26:35   about

00:26:35   and you

00:26:37   feel that

00:26:38   in this

00:26:38   letter

00:26:38   of course

00:26:40   it is

00:26:41   hard to

00:26:42   reconcile

00:26:42   the actions

00:26:44   of any

00:26:45   one person

00:26:45   over such

00:26:46   a long

00:26:46   period

00:26:47   of time

00:26:47   right

00:26:48   like

00:26:48   Tim Cook's

00:26:50   like yes

00:26:51   his retirement

00:26:51   I think

00:26:52   is being

00:26:52   handled

00:26:52   well

00:26:52   the letter

00:26:53   was well

00:26:53   written

00:26:54   and I feel

00:26:54   like

00:26:54   genuine

00:26:55   but also

00:26:56   like

00:26:57   the company

00:26:58   is different

00:26:58   than it was

00:26:59   when Tim

00:26:59   took over

00:27:00   for better

00:27:00   and for

00:27:00   worse

00:27:01   the world

00:27:01   is different

00:27:02   because of

00:27:03   manufacturing

00:27:04   in China

00:27:04   and other

00:27:05   places in

00:27:05   the world

00:27:05   for better

00:27:06   or for

00:27:06   worse

00:27:06   you may

00:27:08   like

00:27:08   or dislike

00:27:09   things that

00:27:10   Tim Cook

00:27:10   has felt

00:27:10   like he had

00:27:11   to do

00:27:11   with the

00:27:11   current

00:27:12   administration

00:27:13   in the

00:27:13   US

00:27:13   like

00:27:13   but all

00:27:15   that

00:27:15   aside

00:27:15   if you

00:27:16   can put

00:27:17   it aside

00:27:17   I'm not

00:27:17   sure you

00:27:17   actually

00:27:18   can

00:27:18   but

00:27:18   at the

00:27:19   end of

00:27:20   the day

00:27:20   you're

00:27:20   right

00:27:20   like

00:27:20   his

00:27:21   his

00:27:21   job

00:27:22   right

00:27:23   now

00:27:23   is to

00:27:25   preserve

00:27:26   Apple

00:27:27   through

00:27:28   this

00:27:28   transition

00:27:29   and that's

00:27:30   about

00:27:30   picking

00:27:30   the right

00:27:31   person

00:27:31   it's

00:27:32   about

00:27:32   explaining

00:27:33   why he

00:27:34   thinks

00:27:34   it's

00:27:34   the right

00:27:35   person

00:27:35   and

00:27:36   I think

00:27:37   it's

00:27:37   also

00:27:37   about

00:27:37   what

00:27:37   Cook

00:27:38   is

00:27:38   going

00:27:38   to

00:27:38   do

00:27:39   you

00:27:39   mentioned

00:27:39   he's

00:27:39   going to

00:27:39   stay on

00:27:40   as

00:27:40   executive

00:27:41   chairman

00:27:41   of the

00:27:41   board

00:27:41   and in

00:27:42   the press

00:27:42   release

00:27:43   it calls

00:27:43   out

00:27:44   that part

00:27:45   of his

00:27:45   role

00:27:45   is going

00:27:45   to be

00:27:46   interfacing

00:27:46   with

00:27:46   policymakers

00:27:47   and really

00:27:49   that's

00:27:49   about

00:27:50   one

00:27:50   person

00:27:50   maybe

00:27:52   two

00:27:52   people

00:27:53   it's

00:27:54   about

00:27:54   lots

00:27:54   of

00:27:54   people

00:27:55   it's

00:27:55   two

00:27:55   people

00:27:55   specifically

00:27:56   yeah

00:27:56   that's

00:27:57   what I

00:27:57   mean

00:27:57   you know

00:27:57   what I'm

00:27:58   saying

00:27:58   he's

00:27:58   got to

00:27:59   babysit

00:27:59   Donald

00:27:59   Trump

00:27:59   and he

00:28:00   has

00:28:00   to

00:28:00   keep

00:28:00   China

00:28:01   happy

00:28:01   and

00:28:02   if

00:28:03   he

00:28:03   can

00:28:03   do

00:28:03   that

00:28:04   and

00:28:04   guard

00:28:06   Ternus

00:28:06   from that

00:28:06   as long

00:28:07   as he

00:28:07   can

00:28:08   and prepare

00:28:09   Ternus

00:28:10   for it

00:28:10   I'm sure

00:28:11   Ternus

00:28:11   has been

00:28:11   in those

00:28:11   meetings

00:28:12   or whatever

00:28:12   but

00:28:14   now

00:28:15   there's

00:28:15   like a

00:28:16   defined

00:28:16   runway

00:28:17   I think

00:28:17   that

00:28:18   will be

00:28:18   useful

00:28:19   for

00:28:19   Ternus

00:28:19   in the

00:28:20   long run

00:28:20   because

00:28:21   hopefully

00:28:21   you know

00:28:22   Ternus'

00:28:23   term

00:28:23   as CEO

00:28:24   will

00:28:24   outlast

00:28:25   the

00:28:25   individual

00:28:25   leaders

00:28:26   we have

00:28:26   now

00:28:27   but he

00:28:27   still

00:28:28   has to

00:28:28   learn

00:28:28   how

00:28:29   these

00:28:29   things

00:28:29   work

00:28:30   but

00:28:32   Donald

00:28:32   Trump

00:28:32   yes

00:28:33   Xi Jinping

00:28:33   who knows

00:28:34   who can

00:28:35   tell

00:28:35   yeah

00:28:36   I would

00:28:38   like to

00:28:38   read

00:28:38   Donald

00:28:39   Trump's

00:28:39   statement

00:28:39   are you

00:28:41   gonna

00:28:41   do

00:28:41   the

00:28:41   voice

00:28:41   no

00:28:43   but

00:28:43   it

00:28:43   will

00:28:43   probably

00:28:44   start

00:28:44   coming

00:28:44   out

00:28:45   but

00:28:45   it's

00:28:45   not

00:28:45   my

00:28:45   plan

00:28:45   to

00:28:46   do

00:28:46   it

00:28:46   so

00:28:47   Trump

00:28:48   posted

00:28:49   on his

00:28:49   true

00:28:50   social

00:28:50   blog

00:28:51   I have

00:28:52   always

00:28:52   been a

00:28:52   big fan

00:28:53   of Tim

00:28:53   Cook

00:28:54   and likewise

00:28:54   Steve

00:28:55   Jobs

00:28:55   but if

00:28:55   Steve

00:28:55   was not

00:28:56   taken

00:28:56   from the

00:28:57   planet

00:28:57   earth

00:28:57   so

00:28:57   young

00:28:58   and ran

00:28:58   the

00:28:58   company

00:28:58   instead

00:28:59   of

00:28:59   Tim

00:28:59   the

00:28:59   company

00:29:00   would

00:29:00   have

00:29:00   done

00:29:00   well

00:29:00   but

00:29:01   nowhere

00:29:01   near

00:29:01   as

00:29:01   well

00:29:02   as

00:29:02   it

00:29:02   has

00:29:02   under

00:29:02   Tim

00:29:03   for

00:29:04   me

00:29:04   it

00:29:04   began

00:29:04   with a

00:29:04   phone

00:29:05   call

00:29:05   from

00:29:05   Tim

00:29:05   at the

00:29:06   beginning

00:29:06   of my

00:29:06   first

00:29:07   term

00:29:07   capitalized

00:29:08   interesting

00:29:08   he had

00:29:09   a fairly

00:29:10   large

00:29:10   problem

00:29:10   that only

00:29:11   I as

00:29:11   president

00:29:12   could fix

00:29:12   sidebar

00:29:14   it was

00:29:14   definitely

00:29:14   a problem

00:29:15   he caused

00:29:16   right

00:29:16   like

00:29:17   whatever

00:29:17   this

00:29:17   problem

00:29:18   was

00:29:18   he caused

00:29:19   that problem

00:29:19   where

00:29:20   these

00:29:20   tariffs

00:29:20   come

00:29:20   from

00:29:21   anyway

00:29:22   most

00:29:23   people

00:29:23   would

00:29:23   have

00:29:23   paid

00:29:24   millions

00:29:24   of

00:29:24   dollars

00:29:24   to

00:29:25   a

00:29:25   consultant

00:29:25   who

00:29:25   I

00:29:26   probably

00:29:26   would

00:29:26   not

00:29:26   have

00:29:27   known

00:29:27   but

00:29:27   who

00:29:27   would

00:29:27   say

00:29:28   that

00:29:28   he

00:29:28   knew

00:29:28   me

00:29:28   well

00:29:29   the

00:29:29   fees

00:29:30   would

00:29:30   be

00:29:30   paid

00:29:30   but

00:29:31   the

00:29:31   job

00:29:31   would

00:29:31   not

00:29:32   have

00:29:32   gotten

00:29:32   done

00:29:32   what

00:29:33   when

00:29:33   I

00:29:33   got

00:29:34   the

00:29:34   call

00:29:34   I

00:29:34   said

00:29:34   wow

00:29:35   it's

00:29:36   Tim

00:29:36   Apple

00:29:36   cook

00:29:37   calling

00:29:38   that's

00:29:39   genuinely

00:29:39   funny

00:29:40   like

00:29:41   referencing

00:29:42   Tim

00:29:43   Apple

00:29:43   it's

00:29:44   just

00:29:44   I mean

00:29:45   look

00:29:46   Trump

00:29:49   health

00:29:50   wise

00:29:50   but

00:29:50   that

00:29:51   is

00:29:51   a

00:29:51   genuinely

00:29:51   funny

00:29:52   line

00:29:52   calling

00:29:52   him

00:29:53   Tim

00:29:53   Apple

00:29:53   and

00:29:53   then

00:29:53   cook

00:29:54   with

00:29:54   an

00:29:54   exclamation

00:29:54   point

00:29:55   in brackets

00:29:56   it's

00:29:56   brilliant

00:29:56   it's

00:29:57   just

00:29:57   brilliant

00:29:57   Tim

00:30:00   cook

00:30:00   calling

00:30:01   how

00:30:01   big

00:30:01   is

00:30:01   that

00:30:01   I

00:30:02   was

00:30:02   very

00:30:02   impressed

00:30:03   of

00:30:03   myself

00:30:03   to

00:30:03   have

00:30:04   the

00:30:04   head

00:30:05   of

00:30:05   Apple

00:30:05   kissing

00:30:06   my

00:30:06   butt

00:30:06   I'll

00:30:07   say

00:30:07   anyway

00:30:08   he

00:30:08   explained

00:30:08   his

00:30:09   problem

00:30:09   a

00:30:09   tough

00:30:09   one

00:30:10   it

00:30:10   was

00:30:10   I

00:30:10   felt

00:30:10   he

00:30:10   was

00:30:11   right

00:30:11   and

00:30:11   he

00:30:11   got

00:30:12   it

00:30:12   taken

00:30:12   care

00:30:13   of

00:30:13   he

00:30:14   sounds

00:30:15   like

00:30:15   it's

00:30:15   the

00:30:15   Lord

00:30:15   of

00:30:15   the

00:30:15   Rings

00:30:16   he

00:30:17   explained

00:30:17   the

00:30:18   problem

00:30:18   a

00:30:18   tough

00:30:19   one

00:30:19   it

00:30:19   was

00:30:19   this

00:30:23   man's

00:30:24   mind

00:30:24   is

00:30:24   Swiss

00:30:24   cheese

00:30:25   I

00:30:25   mean

00:30:25   my

00:30:26   word

00:30:27   anyway

00:30:28   he

00:30:28   explained

00:30:29   his

00:30:30   problem

00:30:30   a

00:30:30   tough

00:30:30   one

00:30:30   it

00:30:31   was

00:30:31   I

00:30:31   felt

00:30:31   he

00:30:31   was

00:30:32   right

00:30:32   and

00:30:32   got

00:30:32   it

00:30:32   taken

00:30:33   care

00:30:33   of

00:30:33   it's

00:30:35   Dr.

00:30:35   Seuss

00:30:36   quickly

00:30:40   and

00:30:40   effectively

00:30:41   that

00:30:41   was

00:30:41   the

00:30:41   beginning

00:30:42   of a

00:30:42   very

00:30:43   nice

00:30:43   relationship

00:30:44   during

00:30:44   my

00:30:45   five

00:30:45   years

00:30:45   as

00:30:45   president

00:30:46   Tim

00:30:46   would

00:30:46   call

00:30:47   me

00:30:47   but

00:30:47   never

00:30:47   too

00:30:47   much

00:30:48   and

00:30:48   I

00:30:48   would

00:30:48   help

00:30:49   him

00:30:49   just

00:30:51   the

00:30:51   right

00:30:51   amount

00:30:52   of

00:30:52   calling

00:30:52   you know

00:30:53   he's

00:30:53   thinking

00:30:54   about

00:30:54   someone

00:30:55   else

00:30:55   right

00:30:55   like

00:30:56   oh

00:30:56   Zuckerberg

00:30:56   he

00:30:56   calls

00:30:57   me

00:30:57   too

00:30:57   much

00:30:57   yeah

00:30:58   oh

00:30:59   man

00:30:59   years

00:31:00   later

00:31:01   years

00:31:04   later

00:31:04   after

00:31:05   three or

00:31:06   four

00:31:06   big

00:31:06   helps

00:31:07   I

00:31:08   started

00:31:08   to

00:31:08   say

00:31:09   to

00:31:09   people

00:31:09   anyone

00:31:10   who

00:31:10   would

00:31:10   listen

00:31:10   that

00:31:11   this

00:31:11   guy

00:31:12   is

00:31:12   an

00:31:12   amazing

00:31:12   manager

00:31:13   and

00:31:13   leader

00:31:13   anyone

00:31:14   who

00:31:14   would

00:31:15   listen

00:31:15   wow

00:31:16   he must

00:31:16   have

00:31:16   said

00:31:17   that

00:31:17   to

00:31:17   other

00:31:17   people

00:31:17   he

00:31:18   makes

00:31:18   these

00:31:18   calls

00:31:19   to me

00:31:19   I

00:31:19   help

00:31:20   him

00:31:20   out

00:31:20   but not

00:31:20   always

00:31:21   because

00:31:21   he

00:31:22   will

00:31:22   on occasion

00:31:22   be too

00:31:23   aggressive

00:31:23   in his

00:31:24   ask

00:31:24   and he

00:31:25   gets

00:31:25   the job

00:31:26   done

00:31:26   quickly

00:31:26   without

00:31:27   a dime

00:31:28   being given

00:31:28   to those

00:31:29   very expensive

00:31:30   millions

00:31:31   of dollars

00:31:31   consultants

00:31:32   around town

00:31:33   who sometimes

00:31:33   get it done

00:31:34   and sometimes

00:31:35   don't

00:31:35   anyway

00:31:36   wrap it

00:31:39   up

00:31:40   anyway

00:31:42   Tim Cook

00:31:43   had an

00:31:43   amazing

00:31:44   career

00:31:45   almost

00:31:45   incomparable

00:31:46   and will

00:31:47   go on

00:31:47   and continue

00:31:48   to do

00:31:48   great work

00:31:49   for Apple

00:31:49   and whatever

00:31:50   else he

00:31:51   chooses to

00:31:51   work on

00:31:52   quite simply

00:31:52   Tim Cook

00:31:53   is an

00:31:53   incredible

00:31:54   guy

00:31:55   three

00:31:55   exclamation

00:31:56   marks

00:31:56   President

00:31:57   Donald

00:31:57   J

00:31:58   Trump

00:31:58   it's

00:32:00   amazing

00:32:00   it's just

00:32:01   incredible

00:32:01   what is

00:32:03   going on

00:32:04   what is

00:32:05   going on

00:32:05   I mean

00:32:06   just

00:32:07   our country

00:32:08   is

00:32:08   we're in

00:32:10   so much

00:32:10   trouble

00:32:10   I

00:32:13   linked to

00:32:14   this

00:32:14   and I

00:32:14   said

00:32:15   not if

00:32:15   you call

00:32:15   just the

00:32:16   right

00:32:16   amount

00:32:16   just the

00:32:17   right

00:32:17   amount

00:32:17   just the

00:32:18   right

00:32:18   amount

00:32:18   be too

00:32:19   aggressive

00:32:19   in his

00:32:19   ask

00:32:20   next time

00:32:21   my kids

00:32:21   say

00:32:21   something

00:32:22   like hey

00:32:22   dad can you

00:32:23   get me a

00:32:23   glass of

00:32:24   milk

00:32:24   you're too

00:32:25   aggressive

00:32:25   in your

00:32:26   ask

00:32:26   I don't

00:32:27   know

00:32:27   you're one

00:32:27   of big

00:32:28   helps

00:32:28   big helps

00:32:29   cook

00:32:31   cook

00:32:32   cook

00:32:33   Tim

00:32:33   Apple

00:32:34   cook

00:32:34   wait

00:32:35   where's

00:32:36   my

00:32:36   favorite

00:32:36   part

00:32:37   a

00:32:38   tough

00:32:39   one

00:32:39   it

00:32:39   was

00:32:39   anyway

00:32:41   he explained

00:32:42   his problem

00:32:43   a tough

00:32:43   one

00:32:43   it

00:32:43   was

00:32:44   can you

00:32:48   imagine

00:32:48   recounting

00:32:49   that while

00:32:49   he's smoking

00:32:50   a pipe

00:32:51   or something

00:32:51   it's like

00:32:52   a tough

00:32:52   one

00:32:52   it

00:32:52   was

00:32:52   but like

00:32:53   can you

00:32:53   imagine

00:32:54   being

00:32:54   Tim

00:32:54   cook

00:32:54   and like

00:32:55   he's

00:32:55   like

00:32:55   sir

00:32:56   the

00:32:57   president

00:32:57   posted

00:32:58   about

00:32:58   you

00:32:58   and then

00:32:58   he sits

00:32:59   and reads

00:32:59   this

00:32:59   you know

00:33:00   what I

00:33:00   mean

00:33:00   is so

00:33:02   embarrassing

00:33:03   big helps

00:33:03   sir

00:33:04   we have

00:33:05   a statement

00:33:05   from the

00:33:05   president

00:33:06   about your

00:33:07   retirement

00:33:07   and it's

00:33:09   this

00:33:09   and you

00:33:10   know

00:33:10   that when

00:33:11   they say

00:33:11   he goes

00:33:12   oh

00:33:12   because it's

00:33:13   like

00:33:13   there's

00:33:14   no good

00:33:14   there's

00:33:15   no good

00:33:16   result

00:33:16   to that

00:33:16   statement

00:33:18   right

00:33:18   to him

00:33:18   saying

00:33:19   to someone

00:33:19   coming to

00:33:20   sir

00:33:20   the president

00:33:21   has posted

00:33:21   about you

00:33:21   retiring

00:33:22   how many

00:33:25   how many

00:33:26   exclamation

00:33:26   points

00:33:27   did he

00:33:27   use

00:33:27   yeah

00:33:29   I

00:33:30   I

00:33:30   I

00:33:30   I

00:33:31   linked

00:33:31   to it

00:33:31   and I

00:33:31   said

00:33:31   it's

00:33:31   a

00:33:31   presidential

00:33:32   proclamation

00:33:32   all right

00:33:35   this is not

00:33:36   the point

00:33:36   of today

00:33:37   I'm just

00:33:38   going to

00:33:38   say it

00:33:38   a bunch

00:33:40   of a bunch

00:33:41   of tech

00:33:41   press ran

00:33:42   this and

00:33:43   like went

00:33:44   out of the

00:33:44   way to

00:33:44   clean up

00:33:45   the grammar

00:33:45   like you

00:33:46   read it as

00:33:47   an on as

00:33:48   a one

00:33:49   thing because

00:33:49   it's one

00:33:50   paragraph

00:33:50   yes

00:33:51   don't

00:33:52   you don't

00:33:52   have to

00:33:53   do that

00:33:53   don't do

00:33:53   that

00:33:54   like there

00:33:55   there's some

00:33:55   terms for

00:33:56   that some

00:33:56   of them I

00:33:56   don't like

00:33:57   some of

00:33:57   them you

00:33:57   know a

00:33:58   little

00:33:58   problematic

00:33:58   but the

00:34:00   idea that

00:34:00   you have

00:34:00   to like

00:34:01   wash the

00:34:02   president's

00:34:03   language

00:34:03   like just

00:34:05   the man has

00:34:06   lost his

00:34:07   mind

00:34:07   anyway right

00:34:09   like he's

00:34:10   the president

00:34:10   this is what

00:34:10   he said

00:34:11   it is what

00:34:12   he said

00:34:12   big help

00:34:13   he said

00:34:13   big big

00:34:14   helps

00:34:14   that is

00:34:16   true

00:34:16   Zoe said

00:34:17   I did

00:34:18   censor

00:34:18   I didn't

00:34:19   use the

00:34:19   three-letter

00:34:20   word I

00:34:20   said but

00:34:21   so Stephen

00:34:21   I'm sorry

00:34:22   yeah wow

00:34:23   you sir

00:34:24   I know

00:34:25   are a

00:34:26   Trump supporter

00:34:26   back to

00:34:27   back to

00:34:28   Apple and

00:34:28   these executives

00:34:29   can I ask

00:34:30   something that

00:34:31   everybody's

00:34:31   thinking but

00:34:32   everybody's also

00:34:33   too afraid to

00:34:34   ask I love

00:34:35   it he asks

00:34:35   the big

00:34:36   question is

00:34:36   it wrong

00:34:37   to objectify

00:34:38   John

00:34:38   Ternus

00:34:39   I think

00:34:41   is it

00:34:42   morally

00:34:43   wrong I

00:34:43   mean yeah

00:34:44   okay let's

00:34:44   face it I

00:34:44   mean the

00:34:45   guy's hot

00:34:45   okay

00:34:46   I think

00:34:47   that's fine

00:34:48   to say

00:34:48   okay

00:34:49   right

00:34:50   okay it's

00:34:51   probably a

00:34:52   spectrum

00:34:52   right

00:34:53   yeah

00:34:53   should Apple

00:34:55   lean especially

00:34:56   on the on

00:34:57   TikTok into

00:34:58   the fact that

00:34:59   they have a

00:35:00   hot CEO

00:35:01   well I think

00:35:01   they already

00:35:02   have though

00:35:03   right because

00:35:04   they picked

00:35:04   the hot

00:35:05   guy

00:35:05   no but

00:35:06   the picture

00:35:06   maybe the

00:35:08   problem is

00:35:08   every picture

00:35:09   is this way

00:35:10   so you kind

00:35:10   of can't get

00:35:11   away from it

00:35:12   problem

00:35:12   it's a good

00:35:13   problem to

00:35:13   have

00:35:14   you know

00:35:14   what this

00:35:14   picture reminds

00:35:15   me of

00:35:15   the one of

00:35:16   him sitting

00:35:16   on the

00:35:17   table

00:35:17   the last

00:35:18   time

00:35:18   oh yeah

00:35:19   I thought

00:35:19   that was

00:35:20   Craig Federighi

00:35:20   Craig Federighi

00:35:21   sat on the

00:35:21   table

00:35:22   yeah

00:35:22   now that

00:35:23   one

00:35:24   yeah

00:35:24   that one

00:35:25   was big

00:35:25   time

00:35:26   I mean

00:35:26   John

00:35:26   Ternus is

00:35:27   the hottest

00:35:27   Apple

00:35:27   executive

00:35:28   right

00:35:28   oh yeah

00:35:29   yeah

00:35:29   yeah

00:35:30   yeah

00:35:30   yeah

00:35:30   I think

00:35:31   so

00:35:31   I mean

00:35:32   I mean

00:35:32   you're

00:35:33   you know

00:35:33   you're asking

00:35:34   someone here

00:35:35   who's got a

00:35:35   big bias

00:35:36   yeah

00:35:36   this is

00:35:37   this is

00:35:37   where is

00:35:39   that Federighi

00:35:39   photo

00:35:40   the best

00:35:40   part of

00:35:41   the photo

00:35:41   by the way

00:35:41   is the

00:35:42   casual

00:35:42   hand in

00:35:44   the pocket

00:35:44   which

00:35:46   oh

00:35:46   the one

00:35:47   with him

00:35:48   and Tim

00:35:48   yeah

00:35:48   that's what

00:35:49   makes the

00:35:49   photo hot

00:35:50   I'm talking

00:35:52   about the one

00:35:52   of him

00:35:52   lower down

00:35:53   where he's

00:35:54   sitting on

00:35:54   the table

00:35:54   and smiling

00:35:55   at the

00:35:55   camera

00:35:55   let me see

00:35:56   that's the

00:35:57   one I like

00:35:57   oh yeah

00:35:59   yeah

00:35:59   yeah

00:36:00   yeah but

00:36:01   that's a

00:36:01   hot walk

00:36:02   I think

00:36:03   I do

00:36:03   think

00:36:04   in all

00:36:05   seriousness

00:36:06   they

00:36:08   he will

00:36:11   be present

00:36:11   more

00:36:12   yeah

00:36:13   I think

00:36:14   that is a

00:36:14   thing

00:36:15   that is

00:36:15   going to

00:36:16   happen

00:36:16   we're going

00:36:17   to talk

00:36:17   about things

00:36:18   we want

00:36:18   but like

00:36:18   I think

00:36:19   I think

00:36:20   already

00:36:21   John

00:36:22   Turner's

00:36:22   has shown

00:36:23   that he

00:36:23   has more

00:36:24   natural

00:36:25   charisma

00:36:26   than Tim

00:36:26   Cook

00:36:26   does

00:36:27   and like

00:36:28   Cook

00:36:29   has gotten

00:36:29   a lot

00:36:30   better

00:36:30   but he

00:36:31   still

00:36:32   you can

00:36:33   tell

00:36:33   that even

00:36:34   at his

00:36:34   best

00:36:35   he is not

00:36:36   comfortable

00:36:36   talking to

00:36:38   the media

00:36:38   even when

00:36:41   it's clearly

00:36:41   something he

00:36:42   wants to

00:36:42   do

00:36:42   it's not

00:36:44   his

00:36:44   thing

00:36:45   and you

00:36:46   don't

00:36:46   the problem

00:36:47   was

00:36:48   Steve Jobs

00:36:48   set the

00:36:49   precedent

00:36:49   that if

00:36:50   you're a

00:36:50   CEO

00:36:50   you should

00:36:51   for some

00:36:51   reason

00:36:52   be a

00:36:52   charismatic

00:36:52   on stage

00:36:53   presence

00:36:54   which is

00:36:54   not a

00:36:54   thing

00:36:55   that

00:36:55   should

00:36:56   exist

00:36:56   but people

00:36:56   fought

00:36:57   to believe

00:36:57   that it's

00:36:58   a case

00:36:58   that it

00:36:59   should

00:36:59   exist

00:36:59   you know

00:37:00   but

00:37:02   Cook

00:37:04   just

00:37:05   didn't

00:37:06   have

00:37:06   whatever

00:37:07   it was

00:37:07   and he

00:37:08   got good

00:37:08   at the

00:37:09   things

00:37:09   he was

00:37:09   good at

00:37:10   he could

00:37:10   deliver a

00:37:11   presentation

00:37:12   and it

00:37:12   felt

00:37:13   meaningful

00:37:14   but it

00:37:15   didn't

00:37:15   feel

00:37:16   like

00:37:17   fun

00:37:17   one of

00:37:20   the reasons

00:37:20   we all

00:37:20   wanted

00:37:21   John

00:37:21   Turner

00:37:21   to be

00:37:22   the

00:37:22   CEO

00:37:22   is

00:37:23   every

00:37:23   time

00:37:23   that

00:37:23   he

00:37:24   presents

00:37:24   it's

00:37:24   good

00:37:24   he just

00:37:26   presents

00:37:26   good

00:37:27   he's a

00:37:28   good

00:37:28   charismatic

00:37:29   presenter

00:37:29   who I

00:37:30   think

00:37:30   understands

00:37:31   that he

00:37:31   can be

00:37:32   funny

00:37:32   remember

00:37:33   when he

00:37:33   introduced

00:37:34   the

00:37:34   Mac

00:37:34   Mini

00:37:34   and he

00:37:35   leaned

00:37:35   over

00:37:35   I don't

00:37:37   remember

00:37:37   winked at

00:37:37   the camera

00:37:38   that's

00:37:38   what I

00:37:38   imagine

00:37:38   he did

00:37:39   I feel

00:37:41   like

00:37:41   at some

00:37:41   point

00:37:41   I

00:37:41   have

00:37:41   to

00:37:42   stop

00:37:42   but I

00:37:43   can't

00:37:43   help

00:37:44   it

00:37:44   have

00:37:44   you

00:37:44   seen

00:37:45   the yearbook

00:37:46   photo of

00:37:47   has been

00:37:48   going

00:37:48   around

00:37:48   on

00:37:48   reddit

00:37:49   no

00:37:49   oh my

00:37:50   god

00:37:50   get this

00:37:52   I posted

00:37:54   in the

00:37:54   discord

00:37:55   look at

00:37:56   him

00:37:57   yeah

00:37:57   look at

00:37:58   him

00:37:58   some

00:37:59   are

00:37:59   born

00:37:59   to

00:38:00   move

00:38:00   the

00:38:00   world

00:38:01   to

00:38:01   live

00:38:01   their

00:38:01   fantasies

00:38:02   rush

00:38:02   wow

00:38:05   have you

00:38:06   seen

00:38:06   there was

00:38:06   also a

00:38:07   quote

00:38:07   a friend

00:38:08   of the

00:38:08   show

00:38:08   found it

00:38:09   it was

00:38:09   in a

00:38:09   war

00:38:10   street

00:38:10   journal

00:38:10   article

00:38:10   that

00:38:11   he's

00:38:11   like

00:38:11   he's

00:38:12   also

00:38:13   a

00:38:13   very

00:38:13   fast

00:38:14   like

00:38:14   track

00:38:15   driver

00:38:16   like

00:38:16   track

00:38:16   car

00:38:17   driver

00:38:17   he's

00:38:18   got a

00:38:18   very

00:38:18   good

00:38:19   speed

00:38:19   around

00:38:19   laguna

00:38:20   it's

00:38:20   like

00:38:21   okay

00:38:21   this is

00:38:22   a piece

00:38:23   of

00:38:23   information

00:38:23   they're

00:38:23   throwing

00:38:24   out

00:38:24   but like

00:38:24   they are

00:38:25   I think

00:38:25   they're

00:38:26   building

00:38:26   him

00:38:26   to be

00:38:27   different

00:38:27   right

00:38:28   like

00:38:28   from a

00:38:29   PR

00:38:29   perspective

00:38:29   he's

00:38:30   they're

00:38:31   leaning

00:38:31   into

00:38:31   what

00:38:32   he's

00:38:32   good

00:38:32   at

00:38:32   and

00:38:33   I

00:38:33   think

00:38:33   we're

00:38:34   going

00:38:34   to

00:38:34   see

00:38:35   a

00:38:35   different

00:38:35   kind

00:38:37   of

00:38:37   public

00:38:38   face

00:38:39   and

00:38:40   how

00:38:42   the

00:38:42   CEO

00:38:43   of

00:38:43   Apple

00:38:43   kind

00:38:43   of

00:38:44   interacts

00:38:44   with

00:38:45   the

00:38:45   world

00:38:45   I

00:38:45   think

00:38:45   is

00:38:45   going

00:38:45   to

00:38:46   change

00:38:46   yeah

00:38:47   yeah

00:38:48   which is

00:38:48   cool

00:38:48   I think

00:38:49   so

00:38:49   I think

00:38:49   so too

00:38:50   and

00:38:50   you're

00:38:52   right

00:38:52   this is

00:38:52   like a

00:38:53   CEO role

00:38:53   that is

00:38:54   fundamentally

00:38:54   different

00:38:55   than

00:38:56   its peers

00:38:58   right

00:38:59   you see

00:38:59   like

00:39:00   Google

00:39:00   and

00:39:00   Microsoft

00:39:01   and these

00:39:01   other

00:39:01   big

00:39:01   companies

00:39:02   Amazon

00:39:02   certainly

00:39:03   at

00:39:04   at

00:39:04   least

00:39:04   when

00:39:04   Bezos

00:39:04   was

00:39:05   there

00:39:05   try

00:39:06   to

00:39:06   have

00:39:07   their

00:39:07   CEOs

00:39:08   fit

00:39:09   into

00:39:09   the

00:39:09   Steve

00:39:10   Jobs

00:39:10   mold

00:39:10   and

00:39:11   some

00:39:11   of

00:39:11   them

00:39:11   do

00:39:11   better

00:39:12   at

00:39:12   others

00:39:12   than

00:39:13   others

00:39:13   not

00:39:15   all of

00:39:15   them

00:39:15   are

00:39:15   as

00:39:15   good

00:39:16   or as

00:39:16   bad

00:39:16   as

00:39:16   Balmer

00:39:16   you know

00:39:17   like we

00:39:18   talked

00:39:18   about

00:39:18   on the

00:39:19   pro show

00:39:19   is great

00:39:20   man

00:39:20   he's

00:39:21   someone

00:39:21   who

00:39:21   did

00:39:22   a

00:39:22   very

00:39:22   very

00:39:22   good

00:39:22   job

00:39:22   yeah

00:39:23   yeah

00:39:23   there's

00:39:25   no doubt

00:39:25   that

00:39:26   these

00:39:26   other

00:39:26   companies

00:39:26   have

00:39:26   been

00:39:26   impacted

00:39:27   by

00:39:27   what

00:39:27   the

00:39:28   template

00:39:29   that

00:39:29   Steve

00:39:29   Jobs

00:39:29   created

00:39:30   but

00:39:31   I

00:39:31   just

00:39:31   can't

00:39:31   imagine

00:39:32   the

00:39:32   pressure

00:39:32   of

00:39:33   that

00:39:33   like

00:39:34   when

00:39:35   you're

00:39:35   inside

00:39:35   Apple

00:39:35   right

00:39:36   and

00:39:36   you know

00:39:37   Tim

00:39:37   to his

00:39:38   credit

00:39:39   I think

00:39:39   many times

00:39:40   over the

00:39:40   years

00:39:40   it says

00:39:41   like

00:39:41   you know

00:39:41   I

00:39:42   am not

00:39:43   Steve

00:39:43   Jobs

00:39:44   he told

00:39:44   me

00:39:45   to do

00:39:45   what

00:39:45   was

00:39:45   right

00:39:45   not

00:39:46   to

00:39:46   think

00:39:46   about

00:39:46   what

00:39:46   he

00:39:47   would

00:39:47   do

00:39:47   and

00:39:48   I

00:39:49   would

00:39:49   imagine

00:39:50   there's

00:39:50   been

00:39:50   a lot

00:39:50   of

00:39:50   those

00:39:51   conversations

00:39:51   I

00:39:52   would

00:39:52   hope

00:39:52   with

00:39:52   Ternus

00:39:53   of

00:39:53   like

00:39:53   no

00:39:58   the

00:39:58   truth

00:39:59   is

00:39:59   being

00:40:00   on

00:40:00   stage

00:40:00   announcing

00:40:01   the

00:40:02   new

00:40:02   iPhone

00:40:02   is

00:40:03   like

00:40:03   a

00:40:05   small

00:40:05   percentage

00:40:05   of

00:40:06   what

00:40:06   they

00:40:06   do

00:40:06   it's

00:40:07   important

00:40:07   because

00:40:07   it's

00:40:08   what

00:40:08   we

00:40:08   see

00:40:08   it's

00:40:08   what

00:40:08   the

00:40:08   world

00:40:09   sees

00:40:09   right

00:40:10   but

00:40:11   how

00:40:12   you

00:40:12   run

00:40:12   the

00:40:12   company

00:40:12   internally

00:40:13   and

00:40:13   decisions

00:40:13   are

00:40:14   made

00:40:14   how

00:40:14   you

00:40:14   manage

00:40:15   your

00:40:15   teams

00:40:15   like

00:40:15   all

00:40:16   that

00:40:16   stuff

00:40:17   is

00:40:17   what

00:40:17   a

00:40:17   CEO

00:40:18   actually

00:40:18   does

00:40:18   sure

00:40:19   and

00:40:20   so

00:40:20   clearly

00:40:20   he

00:40:20   has

00:40:20   those

00:40:21   skills

00:40:21   as

00:40:21   well

00:40:21   but

00:40:22   I

00:40:22   just

00:40:22   can't

00:40:28   name

00:40:28   on

00:40:28   it

00:40:29   like

00:40:29   the

00:40:29   theater

00:40:30   has

00:40:30   his

00:40:30   name

00:40:30   on

00:40:30   it

00:40:30   above

00:40:31   the

00:40:31   doors

00:40:31   like

00:40:31   that's

00:40:33   gotta

00:40:33   be

00:40:34   it's

00:40:35   gotta

00:40:36   feel

00:40:36   like

00:40:36   a

00:40:36   pressure

00:40:36   cooker

00:40:36   I

00:40:37   think

00:40:38   they've

00:40:38   made

00:40:38   it

00:40:38   better

00:40:39   over

00:40:39   the

00:40:39   years

00:40:39   by

00:40:40   broadening

00:40:41   it

00:40:42   like

00:40:42   that

00:40:42   the

00:40:43   first

00:40:43   time

00:40:43   that

00:40:44   he

00:40:44   comes

00:40:44   out

00:40:44   first

00:40:45   whenever

00:40:45   that's

00:40:45   gonna

00:40:45   be

00:40:46   June

00:40:47   or

00:40:47   September

00:40:47   it's

00:40:50   not

00:40:50   going

00:40:50   to

00:40:50   be

00:40:50   as

00:40:51   intense

00:40:51   because

00:40:51   he

00:40:52   has

00:40:52   already

00:40:52   done

00:40:52   stuff

00:40:53   sure

00:40:54   right

00:40:54   like

00:40:54   he

00:40:55   has

00:40:55   already

00:40:55   been

00:40:55   a

00:40:56   presenter

00:40:56   as

00:40:57   you know

00:40:58   like

00:40:58   people

00:40:58   keep

00:40:58   talking

00:40:58   about

00:40:59   the

00:40:59   fact

00:40:59   that

00:40:59   he

00:41:00   did

00:41:01   the

00:41:01   intro

00:41:02   to the

00:41:02   in-person

00:41:03   event

00:41:03   in New York

00:41:04   for the

00:41:04   MacBook

00:41:04   Neo

00:41:05   but he's

00:41:06   also

00:41:06   done

00:41:06   videos

00:41:07   purely

00:41:07   on his

00:41:07   own

00:41:08   for the

00:41:08   Mac

00:41:08   before

00:41:09   he did

00:41:10   lots

00:41:11   of

00:41:11   portions

00:41:12   yeah

00:41:12   he did

00:41:13   that

00:41:13   on stage

00:41:14   didn't

00:41:14   he

00:41:14   there's

00:41:15   a clip

00:41:16   when he

00:41:18   announces

00:41:18   the

00:41:18   I was

00:41:19   in the

00:41:19   room

00:41:19   when they

00:41:20   announced

00:41:20   the price

00:41:20   of the

00:41:20   Pro

00:41:21   stand

00:41:21   and I

00:41:22   don't

00:41:22   think

00:41:22   he was

00:41:23   expecting

00:41:23   the

00:41:23   crowd

00:41:24   to

00:41:24   basically

00:41:25   they didn't

00:41:26   boo

00:41:26   but they

00:41:27   were like

00:41:27   you know

00:41:28   because it

00:41:29   was

00:41:29   a

00:41:30   thousand

00:41:31   shock

00:41:31   because it

00:41:32   was genuinely

00:41:32   shocking

00:41:33   it was

00:41:34   I mean

00:41:35   it's a

00:41:35   nice stand

00:41:36   but it's

00:41:36   not that

00:41:36   nice

00:41:36   so it's

00:41:38   not just

00:41:39   Ternus

00:41:39   Ternus is

00:41:40   not the

00:41:40   only person

00:41:40   that's

00:41:41   moved

00:41:41   around

00:41:41   Johnny

00:41:41   Shrooji

00:41:42   has been

00:41:42   named

00:41:42   chief

00:41:43   hardware

00:41:43   officer

00:41:44   go

00:41:45   Johnny

00:41:45   go

00:41:46   Johnny

00:41:46   which I

00:41:47   think

00:41:47   definitely

00:41:47   lends

00:41:48   truth

00:41:49   to

00:41:49   Mark

00:41:49   Gummer's

00:41:50   reporting

00:41:51   that

00:41:51   he was

00:41:52   threatening

00:41:52   to

00:41:53   leave

00:41:53   yeah

00:41:53   yeah

00:41:55   this is

00:41:55   a new

00:41:56   title

00:41:56   for

00:41:56   Apple

00:41:57   as far

00:41:57   as I

00:41:58   can tell

00:41:58   they've

00:41:59   had

00:41:59   chief

00:41:59   software

00:42:00   officers

00:42:00   before

00:42:01   Ellen

00:42:01   Hancock

00:42:02   was one

00:42:02   a string

00:42:04   of them

00:42:04   in the

00:42:04   90s

00:42:04   Ellen

00:42:04   Hancock

00:42:05   was the

00:42:05   last

00:42:05   one

00:42:05   before

00:42:06   Jobs

00:42:06   came

00:42:06   back

00:42:07   and

00:42:07   then

00:42:08   Avi

00:42:09   Tevanian

00:42:09   on his

00:42:09   way out

00:42:10   the door

00:42:10   was

00:42:11   I think

00:42:11   chief

00:42:12   as like

00:42:14   software

00:42:15   technology

00:42:16   officer

00:42:16   or something

00:42:17   so

00:42:19   yes

00:42:19   and I

00:42:20   mentioned

00:42:21   in my

00:42:21   thing

00:42:21   the most

00:42:22   recent

00:42:24   and obvious

00:42:24   version

00:42:25   of someone

00:42:25   getting a

00:42:25   title

00:42:26   like this

00:42:26   was

00:42:27   Johnny

00:42:27   Ive

00:42:27   now

00:42:28   there are

00:42:29   differences

00:42:30   there

00:42:30   but there

00:42:31   are also

00:42:31   a lot

00:42:31   of

00:42:31   similarities

00:42:32   like

00:42:32   the new

00:42:33   guy

00:42:33   needs to

00:42:34   keep

00:42:34   Johnny

00:42:34   Suruji

00:42:34   around

00:42:35   because

00:42:36   Suruji

00:42:36   is

00:42:36   obviously

00:42:37   and rightfully

00:42:38   so

00:42:38   extremely

00:42:39   important

00:42:39   to their

00:42:40   products

00:42:40   and their

00:42:41   product

00:42:41   roadmap

00:42:42   but

00:42:43   you know

00:42:46   at the

00:42:46   same time

00:42:47   it's like

00:42:47   I hope

00:42:47   I hope

00:42:48   this is

00:42:49   a good

00:42:49   move

00:42:49   and

00:42:50   it

00:42:50   definitely

00:42:50   raises

00:42:51   questions

00:42:51   about

00:42:52   other

00:42:52   executives

00:42:53   and

00:42:54   parts

00:42:55   of

00:42:55   Apple

00:42:55   like

00:42:55   Apple

00:42:56   doesn't

00:42:57   have a

00:42:57   chief

00:42:57   design

00:42:57   officer

00:42:58   I don't

00:42:58   think

00:42:58   they ever

00:42:59   will

00:42:59   again

00:42:59   at least

00:43:00   any time

00:43:00   in any

00:43:02   foreseeable

00:43:02   future

00:43:03   you have

00:43:04   this

00:43:04   you don't

00:43:04   have a

00:43:05   chief

00:43:05   software

00:43:05   officer

00:43:06   like

00:43:06   is that

00:43:06   Craig

00:43:06   is it

00:43:07   not

00:43:07   Craig

00:43:07   I

00:43:08   don't

00:43:08   know

00:43:08   or

00:43:09   CTO

00:43:09   or CTO

00:43:11   chief

00:43:11   technology

00:43:12   officer

00:43:12   so

00:43:12   my

00:43:13   theory

00:43:13   on this

00:43:14   is that

00:43:14   these

00:43:15   roles

00:43:16   are going

00:43:16   to start

00:43:16   happening

00:43:17   I think

00:43:18   you had

00:43:19   to

00:43:19   announce

00:43:20   Suruji

00:43:21   at the

00:43:21   same

00:43:21   time

00:43:21   for

00:43:23   Suruji's

00:43:23   kind of

00:43:24   like

00:43:24   stock

00:43:25   as it

00:43:26   were

00:43:26   as an

00:43:26   individual

00:43:27   because

00:43:28   somebody

00:43:28   from the

00:43:29   hardware

00:43:29   team

00:43:30   is going

00:43:31   to be

00:43:31   his

00:43:31   boss

00:43:31   and so

00:43:32   it looks

00:43:33   good

00:43:33   for

00:43:33   Johnny

00:43:33   Suruji

00:43:34   to

00:43:34   also

00:43:36   get a

00:43:37   bump

00:43:37   that

00:43:37   day

00:43:37   right

00:43:39   so I

00:43:39   think

00:43:39   everything's

00:43:40   PR

00:43:41   right

00:43:41   so

00:43:41   this

00:43:42   is

00:43:43   part

00:43:43   of

00:43:43   that

00:43:43   so

00:43:43   you're

00:43:43   like

00:43:44   oh

00:43:44   you know

00:43:44   Tarnas

00:43:45   was like

00:43:46   well why

00:43:46   not

00:43:46   Johnny

00:43:47   Suruji

00:43:47   as CEO

00:43:47   right

00:43:48   like that

00:43:48   is the

00:43:49   question

00:43:49   you could

00:43:49   ask

00:43:49   well he's

00:43:50   actually

00:43:50   going to be

00:43:51   better off

00:43:51   in the

00:43:51   C-suite

00:43:52   position

00:43:52   as chief

00:43:52   hardware

00:43:53   officer

00:43:53   yeah

00:43:54   but I

00:43:54   imagine

00:43:55   a CTO

00:43:57   a chief

00:43:58   marketing

00:43:58   officer

00:43:58   and maybe

00:43:59   something

00:44:00   in

00:44:00   services

00:44:00   so like

00:44:01   in

00:44:01   theory

00:44:01   something

00:44:02   for

00:44:03   Craig

00:44:04   Jaws

00:44:05   and Eddie

00:44:06   I can imagine

00:44:07   that

00:44:07   it's interesting

00:44:08   the Suruji

00:44:09   change was

00:44:10   made

00:44:10   the press

00:44:11   release

00:44:11   said

00:44:11   like

00:44:13   effective

00:44:13   immediately

00:44:14   I think

00:44:14   yeah

00:44:15   on the

00:44:15   website

00:44:16   today

00:44:16   he's

00:44:16   still

00:44:16   SVP

00:44:17   of hardware

00:44:17   technologies

00:44:18   so

00:44:18   they're probably

00:44:20   going to wait

00:44:20   and do

00:44:20   everything

00:44:21   later

00:44:21   like

00:44:22   when there's

00:44:23   the new

00:44:23   CEO

00:44:24   and all that

00:44:24   kind of

00:44:24   stuff

00:44:25   I would

00:44:25   expect

00:44:25   I don't

00:44:26   know

00:44:26   I mean

00:44:26   if it's

00:44:27   titled

00:44:27   today

00:44:27   I don't

00:44:29   know

00:44:29   they

00:44:29   didn't

00:44:29   do it

00:44:29   but

00:44:31   yeah

00:44:32   right now

00:44:33   currently

00:44:33   there's only

00:44:33   one

00:44:34   their CEO

00:44:35   and their

00:44:36   Sabi Khan

00:44:37   chief

00:44:37   operating

00:44:37   officer

00:44:38   there's

00:44:38   not

00:44:38   another

00:44:39   C-level

00:44:39   on this

00:44:40   page

00:44:41   I mean

00:44:42   yeah

00:44:43   like

00:44:43   on one

00:44:44   hand

00:44:44   who cares

00:44:44   oh

00:44:45   there's

00:44:46   CFO

00:44:46   but yeah

00:44:46   no one

00:44:46   cares about

00:44:47   that

00:44:47   no one

00:44:50   cares about

00:44:50   the money

00:44:50   I don't

00:44:51   okay

00:44:52   you know

00:44:52   you get

00:44:53   Apple Fellow

00:44:54   which is

00:44:54   the coolest

00:44:54   title on

00:44:55   this page

00:44:55   on one

00:44:58   hand

00:44:59   to Federica's

00:44:59   point earlier

00:45:00   this

00:45:00   the titles

00:45:02   don't

00:45:03   really matter

00:45:04   I mean

00:45:04   they do

00:45:04   to these

00:45:04   people

00:45:05   clearly

00:45:05   right

00:45:06   if

00:45:06   if it's

00:45:07   true

00:45:07   that he

00:45:07   was going

00:45:07   to leave

00:45:08   or was

00:45:09   going to

00:45:09   retire

00:45:10   or do

00:45:10   something

00:45:10   you say

00:45:11   yeah

00:45:11   you can

00:45:12   be

00:45:13   chief

00:45:13   hardware

00:45:13   officer

00:45:14   like

00:45:14   great

00:45:14   I'll

00:45:14   stay

00:45:15   like

00:45:15   that's

00:45:15   important

00:45:16   I'm

00:45:16   sure

00:45:16   it

00:45:16   came

00:45:16   with

00:45:16   just

00:45:17   a

00:45:17   literal

00:45:18   truckload

00:45:18   of

00:45:19   money

00:45:19   but

00:45:20   they're

00:45:22   why

00:45:22   these

00:45:23   titles

00:45:23   have

00:45:23   always

00:45:23   been

00:45:24   interesting

00:45:25   is

00:45:26   is a

00:45:26   reflection

00:45:27   of how

00:45:27   Apple

00:45:28   works

00:45:28   internally

00:45:28   so

00:45:29   Johnny

00:45:30   Ive

00:45:31   had

00:45:32   done

00:45:33   hardware

00:45:33   he took

00:45:34   over

00:45:34   software

00:45:34   when

00:45:35   Forrestal

00:45:35   was out

00:45:36   but

00:45:37   Steve

00:45:37   Jobs

00:45:38   dies

00:45:38   Tim

00:45:39   Cook

00:45:40   I think

00:45:40   the first

00:45:40   couple

00:45:40   years

00:45:41   probably

00:45:41   were a

00:45:41   little

00:45:41   rough

00:45:42   and

00:45:43   to

00:45:44   keep

00:45:45   Ive

00:45:45   engaged

00:45:46   you give

00:45:46   him

00:45:46   the

00:45:46   title

00:45:47   and

00:45:47   it

00:45:47   also

00:45:47   says

00:45:48   to

00:45:48   the

00:45:48   world

00:45:48   like

00:45:49   no

00:45:49   we're

00:45:49   cool

00:45:50   the guy

00:45:50   who

00:45:50   worked

00:45:50   with Steve

00:45:51   Jobs

00:45:51   is still

00:45:51   here

00:45:51   he's

00:45:52   still

00:45:52   making

00:45:52   great

00:45:52   stuff

00:45:53   right

00:45:53   it

00:45:53   was

00:45:53   a

00:45:53   statement

00:45:54   to

00:45:55   the

00:45:55   outside

00:45:55   world

00:45:55   of

00:45:56   what

00:45:57   Apple

00:45:57   was

00:45:58   thinking

00:45:58   and

00:45:59   doing

00:46:00   internally

00:46:00   and

00:46:01   that's

00:46:01   what

00:46:01   these

00:46:01   are

00:46:02   now

00:46:02   too

00:46:02   right

00:46:03   like

00:46:03   I

00:46:03   agree

00:46:04   with

00:46:04   you

00:46:04   Mike

00:46:04   I do

00:46:04   think

00:46:04   there'll

00:46:05   be

00:46:05   more

00:46:05   of

00:46:05   these

00:46:05   and

00:46:07   I

00:46:07   think

00:46:07   it's

00:46:07   it's

00:46:07   I

00:46:08   think

00:46:08   this

00:46:09   time

00:46:09   what

00:46:09   Apple

00:46:09   has

00:46:09   to

00:46:10   say

00:46:10   is

00:46:12   that

00:46:13   the

00:46:14   business

00:46:14   I think

00:46:15   two

00:46:15   things

00:46:15   one

00:46:16   the

00:46:16   business

00:46:16   growth

00:46:16   that

00:46:16   we've

00:46:17   seen

00:46:17   under

00:46:17   Tim

00:46:17   Cook

00:46:17   that

00:46:18   Apple

00:46:18   has

00:46:18   a

00:46:18   plan

00:46:19   to

00:46:19   continue

00:46:19   that

00:46:19   now

00:46:20   I'm

00:46:20   not

00:46:20   saying

00:46:20   that's

00:46:20   good

00:46:21   or

00:46:21   bad

00:46:21   I'm

00:46:21   saying

00:46:21   that

00:46:21   that's

00:46:22   what

00:46:22   they're

00:46:22   going

00:46:22   to

00:46:22   do

00:46:22   but

00:46:24   they

00:46:24   also

00:46:24   I

00:46:25   think

00:46:25   I

00:46:25   think

00:46:25   they

00:46:26   have

00:46:26   to

00:46:26   balance

00:46:26   out

00:46:27   a

00:46:27   little

00:46:27   bit

00:46:27   that

00:46:28   a

00:46:28   hardware

00:46:28   guy

00:46:29   is

00:46:29   the

00:46:29   CEO

00:46:29   and

00:46:31   for

00:46:33   a

00:46:34   long

00:46:34   time

00:46:34   it's

00:46:34   been

00:46:34   true

00:46:35   of

00:46:35   the

00:46:35   iPad

00:46:35   I

00:46:36   actually

00:46:36   think

00:46:36   it's

00:46:36   true

00:46:36   of

00:46:36   a

00:46:37   lot

00:46:37   of

00:46:37   Apple's

00:46:37   products

00:46:37   right

00:46:38   now

00:46:38   is

00:46:39   that

00:46:39   the

00:46:39   software

00:46:40   holds

00:46:40   the

00:46:40   hardware

00:46:41   back

00:46:41   and

00:46:42   now

00:46:42   the

00:46:42   hardware

00:46:43   has

00:46:43   been

00:46:43   the

00:46:43   gym

00:46:44   for

00:46:45   a

00:46:45   long

00:46:45   time

00:46:46   that

00:46:46   guy

00:46:47   now

00:46:47   runs

00:46:47   the

00:46:47   company

00:46:48   what

00:46:49   do

00:46:50   you

00:46:50   do

00:46:50   structurally

00:46:51   or

00:46:52   politically

00:46:53   to

00:46:53   say

00:46:54   no

00:46:55   no

00:46:55   we

00:46:55   still

00:46:55   have

00:46:55   a

00:46:55   balance

00:46:56   we're

00:46:56   still

00:46:56   hardware

00:46:57   software

00:46:57   and

00:46:57   services

00:46:58   we're

00:46:58   still

00:46:59   doing

00:46:59   all

00:46:59   three

00:46:59   of

00:46:59   these

00:46:59   things

00:47:00   are

00:47:00   equally

00:47:00   important

00:47:01   and

00:47:01   a

00:47:01   way

00:47:01   you

00:47:01   do

00:47:01   that

00:47:02   is

00:47:02   adjust

00:47:02   the

00:47:02   titles

00:47:02   yeah

00:47:04   and

00:47:04   who

00:47:04   knows

00:47:05   what

00:47:05   he

00:47:05   will

00:47:06   do

00:47:06   too

00:47:06   right

00:47:07   like

00:47:07   there

00:47:07   was

00:47:07   that

00:47:08   report

00:47:08   that

00:47:08   we

00:47:08   spoke

00:47:09   about

00:47:09   a

00:47:09   few

00:47:09   weeks

00:47:09   ago

00:47:10   that

00:47:10   like

00:47:10   iPad

00:47:11   OS

00:47:11   is

00:47:11   what

00:47:11   it

00:47:11   is

00:47:12   today

00:47:12   because

00:47:12   Turner

00:47:13   has

00:47:13   really

00:47:13   pushed

00:47:13   for

00:47:13   it

00:47:14   so

00:47:14   maybe

00:47:15   he

00:47:15   is

00:47:16   frustrated

00:47:16   with

00:47:17   software

00:47:17   in

00:47:18   general

00:47:18   and

00:47:18   maybe

00:47:19   we'll

00:47:19   see

00:47:19   some

00:47:20   change

00:47:20   because

00:47:20   of

00:47:21   that

00:47:21   like

00:47:21   it

00:47:21   will

00:47:22   be

00:47:22   interesting

00:47:22   to see

00:47:23   if

00:47:23   and

00:47:23   how

00:47:23   that

00:47:23   nets

00:47:24   out

00:47:24   yeah

00:47:25   before

00:47:26   we

00:47:26   move

00:47:26   on

00:47:26   from

00:47:27   this

00:47:27   part

00:47:27   I

00:47:27   wanted

00:47:27   to

00:47:28   just

00:47:28   read

00:47:28   a

00:47:28   couple

00:47:28   of

00:47:28   things

00:47:29   from

00:47:29   a

00:47:29   Mark

00:47:29   Gurman

00:47:29   report

00:47:30   so

00:47:30   Mark

00:47:30   Gurman

00:47:31   got

00:47:31   information

00:47:32   about

00:47:32   an

00:47:32   internal

00:47:33   kind

00:47:33   of

00:47:41   any

00:47:42   way

00:47:42   he

00:47:42   needs

00:47:42   and

00:47:43   in

00:47:43   any

00:47:43   way

00:47:43   I

00:47:43   can

00:47:44   and

00:47:44   on

00:47:45   politics

00:47:45   saying

00:47:46   this

00:47:46   is

00:47:46   an

00:47:46   area

00:47:47   where

00:47:47   we've

00:47:47   built

00:47:47   relationships

00:47:48   over

00:47:48   multiple

00:47:48   years

00:47:49   and a

00:47:49   decade

00:47:49   plus

00:47:50   and

00:47:50   I

00:47:50   think

00:47:50   I

00:47:50   can

00:47:50   help

00:47:51   with

00:47:51   that

00:47:51   and

00:47:51   I'll

00:47:52   probably

00:47:52   help

00:47:52   on

00:47:52   some

00:47:53   other

00:47:53   things

00:47:53   this

00:47:54   is

00:47:54   a

00:47:54   quote

00:47:55   from

00:47:55   Mark

00:47:55   Gurman

00:47:55   after

00:47:56   making

00:47:56   prepared

00:47:56   remarks

00:47:57   Cook

00:47:57   was

00:47:58   asked

00:47:58   why

00:47:58   he

00:47:59   decided

00:47:59   now

00:47:59   was

00:48:00   the

00:48:00   time

00:48:00   to

00:48:00   step

00:48:00   down

00:48:01   he

00:48:01   said

00:48:01   he

00:48:01   desired

00:48:11   that

00:48:11   he

00:48:12   wanted

00:48:12   a

00:48:12   textbook

00:48:13   succession

00:48:14   plan

00:48:14   the

00:48:15   best

00:48:15   in

00:48:15   the

00:48:15   world

00:48:15   and

00:48:17   I

00:48:17   hope

00:48:18   that

00:48:18   business

00:48:18   schools

00:48:19   and so

00:48:19   forth

00:48:19   are

00:48:20   writing

00:48:20   about

00:48:20   it

00:48:21   big

00:48:21   transition

00:48:21   I

00:48:22   get

00:48:23   what

00:48:23   he's

00:48:23   saying

00:48:24   though

00:48:24   right

00:48:24   which

00:48:24   is

00:48:24   like

00:48:25   the

00:48:25   thing

00:48:25   that

00:48:25   we

00:48:25   spoken

00:48:26   about

00:48:26   before

00:48:26   which

00:48:27   was

00:48:27   he

00:48:28   didn't

00:48:29   have

00:48:29   one

00:48:30   right

00:48:30   there

00:48:31   was

00:48:31   no

00:48:32   plan

00:48:33   and

00:48:33   he

00:48:33   was

00:48:33   thrown

00:48:34   into

00:48:34   it

00:48:34   and

00:48:35   the

00:48:35   person

00:48:36   that

00:48:36   handed

00:48:37   the

00:48:37   reins

00:48:37   over

00:48:37   to

00:48:38   him

00:48:38   wasn't

00:48:38   around

00:48:41   yeah

00:48:57   I mean

00:48:57   there

00:48:58   was

00:48:59   a

00:48:59   plan

00:48:59   but

00:49:00   Steve

00:49:00   Jobs

00:49:00   didn't

00:49:01   live

00:49:01   he

00:49:01   didn't

00:49:02   survive

00:49:02   right

00:49:02   he

00:49:03   was

00:49:03   going

00:49:03   to

00:49:03   be

00:49:03   executive

00:49:04   chairman

00:49:04   of

00:49:04   the

00:49:04   board

00:49:04   it's

00:49:06   in

00:49:06   some

00:49:06   ways

00:49:06   it's

00:49:07   very

00:49:07   similar

00:49:07   to

00:49:07   what

00:49:08   they've

00:49:08   laid

00:49:08   out

00:49:08   this

00:49:08   time

00:49:09   but

00:49:09   unfortunately

00:49:10   he

00:49:11   couldn't

00:49:12   outrun

00:49:12   his

00:49:13   illness

00:49:13   and

00:49:14   I

00:49:14   I'm

00:49:15   sure

00:49:16   that

00:49:16   I mean

00:49:16   you know

00:49:17   Tim's

00:49:18   Cook has

00:49:19   talked a lot

00:49:19   about it

00:49:19   like

00:49:20   what Steve

00:49:21   Jobs

00:49:21   meant to

00:49:21   him

00:49:21   personally

00:49:22   and I'm

00:49:22   sure

00:49:22   that's

00:49:22   all

00:49:23   true

00:49:24   like

00:49:24   I'm

00:49:24   sure

00:49:24   that

00:49:24   must

00:49:24   have

00:49:25   been

00:49:25   just

00:49:25   a

00:49:25   horrific

00:49:25   time

00:49:26   to be

00:49:27   in

00:49:27   that

00:49:28   role

00:49:28   and

00:49:29   yeah

00:49:29   so

00:49:30   wanting

00:49:30   to

00:49:30   do

00:49:30   right

00:49:31   by

00:49:31   the

00:49:31   next

00:49:31   person

00:49:32   the

00:49:32   person

00:49:32   behind

00:49:33   you

00:49:33   I

00:49:34   think

00:49:34   it's

00:49:34   admirable

00:49:34   and

00:49:36   I

00:49:36   think

00:49:36   in

00:49:37   that

00:49:37   statement

00:49:40   maybe

00:49:40   pushing

00:49:41   back

00:49:41   on

00:49:41   there's

00:49:42   a

00:49:42   report

00:49:42   a couple

00:49:43   months

00:49:43   ago

00:49:43   about

00:49:43   like

00:49:44   people

00:49:44   worried

00:49:44   about

00:49:44   his

00:49:44   health

00:49:45   and

00:49:45   who

00:49:45   knows

00:49:46   that's

00:49:46   really

00:49:46   gross

00:49:47   reporting

00:49:47   unless

00:49:47   like

00:49:48   it just

00:49:48   feels

00:49:49   icky

00:49:49   to me

00:49:49   but

00:49:50   I

00:49:50   think

00:49:50   he's

00:49:51   also

00:49:51   kind

00:49:51   of

00:49:52   saying

00:49:52   the

00:49:52   stage

00:49:52   of

00:49:52   like

00:49:52   no

00:49:52   like

00:49:53   I

00:49:53   plan

00:49:53   to

00:49:54   be

00:49:54   here

00:49:54   this

00:49:56   is

00:49:56   what

00:49:56   I'm

00:49:56   going

00:49:56   to

00:49:56   do

00:49:57   being

00:49:57   very

00:49:57   clear

00:49:58   about

00:49:58   what

00:49:58   the

00:49:58   steps

00:49:58   are

00:49:59   And I

00:50:00   was

00:50:00   excited

00:50:00   about

00:50:00   this

00:50:01   quote

00:50:01   from

00:50:01   Ternus

00:50:01   I am

00:50:02   especially

00:50:02   excited

00:50:03   to be

00:50:03   stepping

00:50:04   into

00:50:04   this

00:50:04   role

00:50:04   at

00:50:05   this

00:50:05   moment

00:50:05   because

00:50:05   I

00:50:06   am

00:50:06   telling

00:50:06   you

00:50:06   we're

00:50:07   about

00:50:07   to

00:50:07   change

00:50:07   the

00:50:07   world

00:50:07   once

00:50:08   again

00:50:08   we

00:50:09   have

00:50:09   an

00:50:09   incredible

00:50:09   road map

00:50:10   ahead

00:50:10   and

00:50:10   I'm

00:50:10   not

00:50:10   exaggerating

00:50:11   when I

00:50:11   say

00:50:12   this is

00:50:12   the most

00:50:12   exciting

00:50:12   time

00:50:13   to be

00:50:13   building

00:50:13   products

00:50:14   and services

00:50:14   at Apple

00:50:15   in my

00:50:15   entire

00:50:15   career

00:50:15   let's

00:50:17   go baby

00:50:18   yeah

00:50:19   man

00:50:20   I don't

00:50:21   know

00:50:21   what that

00:50:21   means

00:50:21   but

00:50:22   it's

00:50:22   gonna

00:50:22   be

00:50:23   fine

00:50:23   we'll

00:50:24   see

00:50:24   this

00:50:27   episode

00:50:27   of

00:50:27   connected

00:50:28   is

00:50:28   brought

00:50:28   to

00:50:28   you

00:50:29   by

00:50:29   Doc

00:50:30   Pops

00:50:30   how

00:50:31   many

00:50:31   apps

00:50:31   are

00:50:32   in

00:50:32   your

00:50:32   doc

00:50:33   on

00:50:33   your

00:50:33   Mac

00:50:33   right

00:50:34   now

00:50:35   if

00:50:36   you're

00:50:36   like

00:50:36   me

00:50:36   it's

00:50:37   a lot

00:50:37   of

00:50:37   them

00:50:38   can

00:50:38   you

00:50:38   even

00:50:38   tell

00:50:38   the

00:50:38   icons

00:50:39   apart

00:50:39   anymore

00:50:40   my

00:50:41   doc

00:50:41   I

00:50:42   use

00:50:42   on

00:50:42   the

00:50:42   right

00:50:42   side

00:50:42   of

00:50:42   my

00:50:42   screen

00:50:43   because

00:50:43   I'm

00:50:43   a

00:50:43   gentleman

00:50:44   and

00:50:45   there's

00:50:45   a lot

00:50:45   of

00:50:46   stuff

00:50:46   in there

00:50:46   it's

00:50:46   kind

00:50:46   of

00:50:47   messy

00:50:47   well

00:50:47   Doc

00:50:48   Pops

00:50:48   is

00:50:48   a

00:50:48   tool

00:50:49   to

00:50:49   fix

00:50:49   that

00:50:50   whether

00:50:50   your

00:50:51   doc

00:50:51   is

00:50:51   a

00:50:51   mile

00:50:52   long

00:50:52   or

00:50:52   it's

00:50:53   missing

00:50:53   half

00:50:53   of

00:50:53   what

00:50:53   you

00:50:54   actually

00:50:54   use

00:50:55   Doc

00:50:56   Pops

00:50:56   is

00:50:57   there

00:50:57   for

00:50:57   you

00:50:57   launch

00:50:58   pad

00:50:58   is

00:50:58   gone

00:50:58   right

00:50:59   the

00:51:00   biggest

00:51:00   update

00:51:00   stacks

00:51:01   has

00:51:01   ever

00:51:01   gotten

00:51:01   is

00:51:02   custom

00:51:02   folder

00:51:02   icons

00:51:03   so

00:51:04   Doc

00:51:04   Pops

00:51:05   is

00:51:05   here

00:51:05   to

00:51:05   help

00:51:05   it

00:51:06   sits

00:51:06   right

00:51:07   in

00:51:07   your

00:51:07   doc

00:51:07   and

00:51:07   it

00:51:07   works

00:51:08   like

00:51:08   app

00:51:08   folders

00:51:09   on

00:51:09   your

00:51:09   iPhone

00:51:10   you

00:51:11   click

00:51:11   it

00:51:11   and

00:51:11   a

00:51:11   clean

00:51:12   grid

00:51:12   of

00:51:12   apps

00:51:12   pop

00:51:13   up

00:51:13   and

00:51:14   you're

00:51:14   in

00:51:14   there's

00:51:15   no

00:51:15   extra

00:51:16   menu

00:51:16   bar

00:51:16   clutter

00:51:17   no

00:51:17   keyboard

00:51:18   shortcuts

00:51:18   to

00:51:18   memorize

00:51:19   it's

00:51:20   a

00:51:20   simple

00:51:21   and

00:51:21   beautiful

00:51:21   app

00:51:21   launcher

00:51:22   on

00:51:22   your

00:51:22   dock

00:51:23   and

00:51:23   it's

00:51:24   what

00:51:24   your

00:51:24   mac

00:51:24   has

00:51:24   been

00:51:24   missing

00:51:25   the

00:51:26   thing

00:51:26   that

00:51:27   makes

00:51:27   it

00:51:27   really

00:51:27   useful

00:51:27   is

00:51:28   you

00:51:28   can

00:51:28   organize

00:51:28   your

00:51:29   apps

00:51:29   into

00:51:29   groups

00:51:30   called

00:51:30   pops

00:51:31   so

00:51:31   maybe

00:51:32   you

00:51:32   have

00:51:32   one

00:51:32   for

00:51:32   your

00:51:33   whole

00:51:33   office

00:51:33   suite

00:51:34   one

00:51:34   for

00:51:34   creative

00:51:34   tools

00:51:35   another

00:51:35   one

00:51:35   for

00:51:35   games

00:51:36   and

00:51:37   maybe

00:51:37   one

00:51:38   for

00:51:38   all

00:51:39   of

00:51:39   your

00:51:39   home

00:51:39   kit

00:51:39   shortcuts

00:51:40   all

00:51:41   grouped

00:51:42   together

00:51:42   you

00:51:43   can

00:51:43   swipe

00:51:43   between

00:51:44   them

00:51:44   like

00:51:44   pages

00:51:44   or

00:51:45   use

00:51:45   the

00:51:45   built

00:51:46   in

00:51:46   shortcuts

00:51:46   integration

00:51:47   to

00:51:47   give

00:51:47   each

00:51:48   its

00:51:48   own

00:51:48   doc

00:51:48   icon

00:51:49   doc

00:51:50   pops

00:51:51   is

00:51:51   the

00:51:51   debut

00:51:51   app

00:51:52   from

00:51:52   a

00:51:52   new

00:51:52   indie

00:51:53   mac

00:51:53   developer

00:51:54   that's

00:51:55   super

00:51:55   awesome

00:51:55   it's

00:51:56   a

00:51:56   one

00:51:56   time

00:51:56   purchase

00:51:57   of

00:51:57   $9.99

00:51:58   in the

00:51:58   mac

00:51:58   app

00:51:59   store

00:51:59   no

00:52:00   subscriptions

00:52:00   you

00:52:01   can

00:52:01   even

00:52:01   try

00:52:02   the

00:52:02   free

00:52:02   version

00:52:03   before

00:52:04   you

00:52:04   buy

00:52:04   it

00:52:04   to

00:52:04   see

00:52:05   if

00:52:05   it

00:52:05   clicks

00:52:05   for

00:52:06   you

00:52:06   I'm

00:52:07   using

00:52:07   it

00:52:07   to

00:52:07   put

00:52:07   all

00:52:08   my

00:52:08   podcast

00:52:08   related

00:52:09   apps

00:52:10   together

00:52:10   so

00:52:11   I

00:52:11   have

00:52:11   one

00:52:12   for

00:52:12   things

00:52:13   like

00:52:13   Zoom

00:52:13   Audio

00:52:14   Hijack

00:52:15   and

00:52:16   Forecast

00:52:16   I

00:52:17   use

00:52:17   these

00:52:17   apps

00:52:17   just

00:52:18   once

00:52:18   a

00:52:18   week

00:52:18   now

00:52:18   so

00:52:19   I

00:52:20   don't

00:52:20   need

00:52:21   them

00:52:21   in my

00:52:21   doc

00:52:21   all

00:52:21   the

00:52:21   time

00:52:22   but

00:52:22   I

00:52:22   want

00:52:22   them

00:52:22   handy

00:52:22   and

00:52:23   it's

00:52:23   great

00:52:23   for

00:52:24   things

00:52:24   like

00:52:24   that

00:52:24   as

00:52:24   well

00:52:25   it's

00:52:25   made

00:52:25   by a

00:52:26   solo

00:52:26   creator

00:52:26   a

00:52:27   product

00:52:27   manager

00:52:28   who

00:52:28   turned

00:52:28   into

00:52:29   an

00:52:29   app

00:52:29   developer

00:52:30   it's

00:52:30   not

00:52:31   a

00:52:31   big

00:52:31   company

00:52:31   just

00:52:31   one

00:52:32   person

00:52:32   who

00:52:32   was

00:52:32   annoyed

00:52:33   by

00:52:33   their

00:52:33   doc

00:52:33   and

00:52:34   decided

00:52:34   to

00:52:35   fix

00:52:35   it

00:52:35   it

00:52:36   is

00:52:36   it

00:52:37   is

00:52:37   lightweight

00:52:38   fast

00:52:38   app

00:52:39   store

00:52:39   compliant

00:52:40   and

00:52:40   fully

00:52:41   sandboxed

00:52:42   head

00:52:43   on over

00:52:43   to

00:52:43   docpops.com

00:52:44   slash

00:52:45   connected

00:52:45   to get

00:52:46   30%

00:52:47   off

00:52:47   the

00:52:47   docpops

00:52:48   premium

00:52:48   upgrade

00:52:49   that

00:52:50   url

00:52:50   is in

00:52:50   the

00:52:51   show

00:52:51   notes

00:52:51   docpops.com

00:52:53   slash

00:52:53   connected

00:52:54   our

00:52:55   thanks

00:52:55   to

00:52:55   docpops

00:52:55   for the

00:52:56   support

00:52:56   of the

00:52:56   show

00:52:57   and

00:52:57   all

00:52:57   of

00:52:58   relay

00:52:58   okay

00:53:01   so

00:53:01   let's

00:53:01   move

00:53:01   away

00:53:02   from

00:53:02   sort

00:53:02   of

00:53:02   the

00:53:02   logistics

00:53:03   of

00:53:03   this

00:53:03   and

00:53:04   talk

00:53:05   about

00:53:05   what

00:53:05   we

00:53:06   you

00:53:06   know

00:53:06   if

00:53:07   we

00:53:07   got

00:53:07   his

00:53:07   ear

00:53:08   what

00:53:08   would

00:53:09   we

00:53:09   say

00:53:10   like

00:53:10   what

00:53:10   would

00:53:10   we

00:53:10   like

00:53:11   to

00:53:11   see

00:53:11   Apple

00:53:12   do

00:53:12   or

00:53:12   change

00:53:13   or

00:53:14   adjust

00:53:14   once

00:53:15   the

00:53:15   dust

00:53:16   has

00:53:16   settled

00:53:16   from

00:53:17   this

00:53:17   Federico

00:53:18   what do

00:53:18   you have

00:53:19   I have

00:53:22   some really

00:53:22   serious

00:53:23   suggestions

00:53:23   the first

00:53:24   one

00:53:25   is

00:53:25   I

00:53:25   think

00:53:25   you

00:53:26   should

00:53:26   come

00:53:26   up

00:53:26   with

00:53:26   your

00:53:26   own

00:53:27   branded

00:53:27   greeting

00:53:28   like

00:53:28   good

00:53:28   morning

00:53:29   Tim Cook

00:53:30   I

00:53:31   think

00:53:31   John

00:53:32   should

00:53:32   embrace

00:53:32   something

00:53:33   that

00:53:33   is

00:53:33   uniquely

00:53:34   John

00:53:34   Ternus

00:53:34   good

00:53:36   morning

00:53:36   was

00:53:36   actually

00:53:37   a

00:53:37   Steve

00:53:37   Jobs

00:53:37   thing

00:53:38   right

00:53:38   but

00:53:38   Cook

00:53:38   just

00:53:39   made

00:53:39   it

00:53:39   much

00:53:40   more

00:53:40   exaggerated

00:53:41   southern

00:53:41   yeah

00:53:42   yeah

00:53:43   because

00:53:43   Jobs

00:53:44   used to

00:53:44   say it

00:53:45   when he

00:53:45   when he

00:53:46   started

00:53:46   yes

00:53:47   but it

00:53:47   was like

00:53:47   way

00:53:48   more

00:53:48   understated

00:53:49   and then

00:53:49   over time

00:53:50   Cook

00:53:51   turned it

00:53:51   into

00:53:52   like a

00:53:52   caricature

00:53:52   thing

00:53:53   well

00:53:53   he

00:53:53   leaned

00:53:54   into

00:53:54   the

00:53:54   meme

00:53:54   right

00:53:55   like

00:53:55   yes

00:53:55   I'm

00:53:56   sure

00:53:56   they

00:53:56   saw

00:53:56   it

00:53:56   and

00:53:57   like

00:53:57   hey

00:53:57   hey

00:53:57   dial

00:53:58   that

00:53:58   up

00:53:58   you know

00:53:58   people

00:53:59   think

00:53:59   it's

00:53:59   funny

00:54:00   what could

00:54:02   Ternus say

00:54:02   yo dogs

00:54:04   he could

00:54:04   point at the

00:54:05   camera and wink

00:54:06   Mike you have to stop

00:54:07   could you do one of those

00:54:08   what

00:54:09   I think he should

00:54:10   say hello

00:54:11   the classic

00:54:12   apple hello

00:54:13   with a wink

00:54:13   hello

00:54:14   I like that

00:54:15   actually

00:54:16   yeah

00:54:16   I would love

00:54:17   for John

00:54:18   Ternus

00:54:18   to say

00:54:19   something

00:54:19   controversial

00:54:20   at least

00:54:21   once

00:54:22   what is

00:54:24   controversial

00:54:24   in this

00:54:25   anything

00:54:26   anything

00:54:26   just don't

00:54:27   be

00:54:28   this is

00:54:28   probably

00:54:29   counterintuitive

00:54:30   don't be

00:54:30   perfect

00:54:31   like

00:54:32   Tim Cook

00:54:32   is the image

00:54:33   of perfection

00:54:34   right

00:54:34   it's very

00:54:35   methodical

00:54:35   operations

00:54:36   guy

00:54:37   he wanted

00:54:38   to have

00:54:38   the perfect

00:54:39   transition

00:54:39   he wanted

00:54:40   to have

00:54:40   the perfect

00:54:41   tenure

00:54:41   as CEO

00:54:42   lines go

00:54:43   up

00:54:43   they never

00:54:44   go down

00:54:44   like

00:54:45   be

00:54:45   imperfect

00:54:46   and

00:54:47   I feel

00:54:48   like

00:54:48   and

00:54:49   you may

00:54:50   think

00:54:50   I'm

00:54:50   kidding

00:54:50   I'm

00:54:51   actually

00:54:51   not

00:54:51   kidding

00:54:52   I

00:54:52   think

00:54:52   especially

00:54:53   in this

00:54:53   moment

00:54:53   in

00:54:54   time

00:54:54   when

00:54:54   so

00:54:55   many

00:54:55   young

00:54:55   people

00:54:56   are

00:54:56   so

00:54:57   what's

00:54:59   the

00:54:59   opposite

00:54:59   in

00:54:59   English

00:55:00   of

00:55:00   not

00:55:01   enamored

00:55:01   with

00:55:02   tech

00:55:03   and AI

00:55:03   I feel

00:55:05   like

00:55:06   bringing

00:55:06   a touch

00:55:07   of human

00:55:07   imperfection

00:55:08   to a

00:55:09   company

00:55:10   that is

00:55:11   the opposite

00:55:11   of that

00:55:12   and historical

00:55:12   has been

00:55:13   the opposite

00:55:13   of that

00:55:13   I think

00:55:14   it will

00:55:14   really

00:55:15   help

00:55:15   so you

00:55:15   have

00:55:15   this

00:55:16   hot

00:55:16   new

00:55:16   guy

00:55:16   right

00:55:17   that is

00:55:18   taking

00:55:18   the mantle

00:55:19   of the

00:55:20   perfection

00:55:20   guy

00:55:21   from

00:55:21   before

00:55:22   and

00:55:23   I know

00:55:24   that

00:55:24   they

00:55:25   sold

00:55:26   this

00:55:26   press

00:55:26   release

00:55:27   almost

00:55:27   as if

00:55:28   here's

00:55:28   the younger

00:55:29   guy

00:55:29   that's

00:55:29   the

00:55:29   spitting

00:55:30   image

00:55:30   of the

00:55:30   previous

00:55:31   CEO

00:55:31   down to

00:55:31   the

00:55:32   shirt

00:55:32   and the

00:55:33   clothing

00:55:33   that they

00:55:33   use

00:55:34   this

00:55:34   and

00:55:35   I feel

00:55:35   like

00:55:35   maybe

00:55:35   it

00:55:36   could

00:55:36   really

00:55:36   help

00:55:37   with

00:55:37   the

00:55:37   younger

00:55:38   generation

00:55:38   to see

00:55:39   oh

00:55:40   there's

00:55:40   actually

00:55:41   like

00:55:41   a new

00:55:42   person

00:55:42   that

00:55:43   is

00:55:43   saying

00:55:44   things

00:55:45   I

00:55:45   would

00:55:45   not

00:55:45   expect

00:55:46   and I

00:55:47   don't

00:55:47   know

00:55:47   I feel

00:55:47   like

00:55:48   all tech

00:55:49   CEOs

00:55:50   lately

00:55:50   they all

00:55:51   sound

00:55:51   the same

00:55:52   they look

00:55:52   the same

00:55:53   and

00:55:54   they say

00:55:54   the same

00:55:55   things

00:55:55   obviously

00:55:56   John

00:55:56   Turner

00:55:56   is also

00:55:57   a 50

00:55:58   year old

00:55:58   something

00:55:59   white

00:55:59   guy

00:55:59   from

00:56:00   America

00:56:00   so

00:56:01   physically

00:56:03   speaking

00:56:03   and

00:56:04   you know

00:56:04   it doesn't

00:56:06   help

00:56:06   but

00:56:07   maybe

00:56:07   the

00:56:07   personality

00:56:08   could

00:56:08   help

00:56:09   and

00:56:09   I

00:56:10   don't

00:56:10   know

00:56:10   Steve

00:56:11   Jobs

00:56:11   was not

00:56:12   perfection

00:56:12   I'm not

00:56:13   saying

00:56:13   try and

00:56:13   be

00:56:14   Steve

00:56:14   Jobs

00:56:14   and

00:56:14   be

00:56:15   controversial

00:56:16   all the

00:56:16   time

00:56:17   that

00:56:17   wouldn't

00:56:17   fly

00:56:18   in

00:56:18   2026

00:56:19   but

00:56:19   also

00:56:20   don't

00:56:20   try and

00:56:20   copy

00:56:21   Tim

00:56:21   Cook's

00:56:22   image

00:56:22   of

00:56:22   perfection

00:56:23   do

00:56:23   you

00:56:24   mind

00:56:24   if

00:56:24   I

00:56:24   jump

00:56:24   in

00:56:24   with

00:56:24   one

00:56:25   of

00:56:25   mine

00:56:25   because

00:56:25   it

00:56:25   is

00:56:27   the

00:56:28   thing

00:56:28   that

00:56:28   will

00:56:29   lead

00:56:29   to

00:56:29   yours

00:56:29   so

00:56:30   I

00:56:31   want

00:56:31   Turner

00:56:32   to

00:56:32   do

00:56:32   more

00:56:32   interviews

00:56:33   to

00:56:33   speak

00:56:34   more

00:56:34   freely

00:56:34   and

00:56:35   with

00:56:35   fewer

00:56:35   prepared

00:56:36   statements

00:56:36   and

00:56:37   to

00:56:37   lead

00:56:38   by

00:56:38   example

00:56:39   the

00:56:39   company

00:56:39   in

00:56:40   that

00:56:40   way

00:56:40   and

00:56:41   from

00:56:43   that

00:56:43   I

00:56:43   believe

00:56:44   would

00:56:44   start

00:56:45   to

00:56:45   build

00:56:45   more

00:56:45   of

00:56:45   a

00:56:46   community

00:56:46   feeling

00:56:46   again

00:56:47   because

00:56:47   people

00:56:48   would

00:56:48   feel

00:56:48   like

00:56:49   they're

00:56:49   actually

00:56:49   hearing

00:56:49   from

00:56:50   him

00:56:50   and

00:56:50   he

00:56:50   has

00:56:51   opinions

00:56:52   and

00:56:52   things

00:56:52   to

00:56:53   tell

00:56:53   you

00:56:54   and

00:56:55   I

00:56:55   think

00:56:55   that

00:56:55   would

00:56:55   inevitably

00:56:56   lead

00:56:57   to

00:56:57   him

00:56:57   saying

00:56:59   at

00:56:59   least

00:56:59   once

00:57:00   right

00:57:00   and

00:57:01   that

00:57:01   like

00:57:02   the

00:57:02   controversial

00:57:03   could

00:57:03   be

00:57:04   like

00:57:04   thoughts

00:57:05   on

00:57:05   flash

00:57:06   that

00:57:06   was

00:57:06   quite

00:57:06   controversial

00:57:07   right

00:57:08   yes

00:57:08   and

00:57:08   so

00:57:09   like

00:57:09   things

00:57:10   like

00:57:10   that

00:57:10   I

00:57:11   again

00:57:12   I

00:57:12   know

00:57:12   we

00:57:13   go

00:57:13   back

00:57:13   to

00:57:13   jobs

00:57:13   but

00:57:14   it's

00:57:14   the

00:57:15   CEO

00:57:15   of

00:57:15   Apple

00:57:15   like

00:57:16   of

00:57:16   course

00:57:16   you're

00:57:16   going

00:57:16   to

00:57:16   compare

00:57:17   him

00:57:17   to

00:57:17   like

00:57:17   the

00:57:18   guy

00:57:18   right

00:57:19   but

00:57:19   I

00:57:19   think

00:57:20   that

00:57:20   again

00:57:21   it's

00:57:21   like

00:57:21   we were

00:57:21   talking

00:57:21   about

00:57:21   earlier

00:57:22   he

00:57:22   is

00:57:22   charismatic

00:57:24   and

00:57:24   he

00:57:24   can

00:57:29   while

00:57:30   they

00:57:30   are

00:57:30   still

00:57:30   very

00:57:31   on

00:57:31   message

00:57:32   they

00:57:32   are

00:57:32   at

00:57:33   least

00:57:33   more

00:57:34   interesting

00:57:34   like

00:57:35   Craig

00:57:35   right

00:57:36   and

00:57:37   Phil

00:57:37   Schiller

00:57:37   say

00:57:38   they're

00:57:38   like

00:57:38   they're

00:57:39   all

00:57:39   three

00:57:39   of

00:57:39   those

00:57:39   guys

00:57:40   are

00:57:40   quote

00:57:40   unquote

00:57:40   on

00:57:41   message

00:57:41   but

00:57:42   you

00:57:42   feel

00:57:42   like

00:57:42   you're

00:57:42   talking

00:57:43   to

00:57:43   a

00:57:43   real

00:57:43   person

00:57:44   where

00:57:44   like

00:57:44   some

00:57:45   of

00:57:45   the

00:57:45   other

00:57:45   people

00:57:45   are

00:57:46   not

00:57:46   that

00:57:46   way

00:57:47   for

00:57:47   one

00:57:47   reason

00:57:47   or

00:57:48   another

00:57:48   and

00:57:49   so

00:57:49   I

00:57:49   would

00:57:49   like

00:57:50   to

00:57:50   see

00:57:50   that

00:57:50   if

00:57:50   he's

00:57:51   the

00:57:51   CEO

00:57:51   and

00:57:51   it's

00:57:51   essentially

00:57:52   no one

00:57:53   can

00:57:53   stop

00:57:53   him

00:57:54   I

00:57:55   would

00:57:55   like

00:57:55   to

00:57:55   see

00:57:56   what

00:57:56   kinds

00:57:56   of

00:57:56   things

00:57:56   he

00:57:57   would

00:57:57   say

00:57:57   yeah

00:57:57   yeah

00:57:58   I feel

00:57:59   like

00:57:59   I

00:58:00   am

00:58:00   convinced

00:58:01   that

00:58:01   we

00:58:02   live

00:58:02   in

00:58:03   such

00:58:03   an

00:58:03   era

00:58:03   where

00:58:04   sometimes

00:58:05   being

00:58:06   imperfect

00:58:07   especially

00:58:08   now

00:58:09   that

00:58:09   we

00:58:09   are

00:58:09   increasingly

00:58:11   surrounded

00:58:14   perfect

00:58:14   things

00:58:15   it's

00:58:16   much

00:58:16   more

00:58:17   human

00:58:17   to

00:58:17   be

00:58:17   imperfect

00:58:18   and

00:58:18   controversial

00:58:19   if

00:58:20   you

00:58:20   can

00:58:21   so

00:58:21   why

00:58:22   not

00:58:22   and

00:58:23   I

00:58:23   was

00:58:23   going

00:58:23   to

00:58:23   bring

00:58:24   up

00:58:24   in

00:58:24   fact

00:58:24   I

00:58:26   would

00:58:27   love

00:58:27   to

00:58:27   see

00:58:28   John

00:58:28   Turner

00:58:28   at a

00:58:30   live

00:58:30   event

00:58:30   to

00:58:31   bring

00:58:31   back

00:58:31   live

00:58:31   events

00:58:32   in

00:58:32   person

00:58:33   because

00:58:33   you

00:58:34   John

00:58:34   Turner

00:58:34   can

00:58:35   afford

00:58:36   the

00:58:36   showmanship

00:58:36   you

00:58:37   can

00:58:37   do it

00:58:38   I

00:58:39   would

00:58:39   love

00:58:39   to

00:58:39   see

00:58:40   that

00:58:40   and

00:58:41   I

00:58:41   think

00:58:41   other

00:58:41   companies

00:58:41   are

00:58:42   doing

00:58:42   it

00:58:42   and

00:58:42   they

00:58:43   don't

00:58:43   have

00:58:43   a

00:58:44   John

00:58:44   Turner

00:58:44   so

00:58:44   I

00:58:45   have

00:58:45   a

00:58:45   little

00:58:46   it's

00:58:47   not

00:58:47   really

00:58:47   a

00:58:47   theory

00:58:47   but

00:58:48   I

00:58:48   have

00:58:48   a

00:58:48   little

00:58:48   thing

00:58:49   I've

00:58:49   been

00:58:49   thinking

00:58:49   about

00:58:49   live

00:58:50   events

00:58:50   this

00:58:51   all

00:58:51   this

00:58:51   takes

00:58:52   place

00:58:52   September

00:58:52   1st

00:58:53   which

00:58:53   means

00:58:53   the

00:58:53   iPhone

00:58:54   will

00:58:54   be

00:58:54   the

00:58:54   first

00:58:54   event

00:58:55   assumedly

00:58:56   that

00:58:56   Turner

00:58:56   is

00:58:57   the

00:58:57   CEO

00:58:57   I

00:58:59   think

00:58:59   you

00:58:59   do

00:58:59   it

00:58:59   in

00:58:59   person

00:59:00   I

00:59:01   mean

00:59:01   he

00:59:01   should

00:59:01   do

00:59:02   it

00:59:02   in

00:59:02   person

00:59:02   anyways

00:59:02   like

00:59:02   it's

00:59:03   time

00:59:03   but

00:59:03   also

00:59:04   can

00:59:05   you

00:59:05   imagine

00:59:06   like

00:59:07   y'all

00:59:08   mentioned

00:59:09   it

00:59:09   recently

00:59:09   with

00:59:09   Upgrade

00:59:10   like

00:59:10   Steve

00:59:10   Jobs

00:59:11   introduced

00:59:11   the

00:59:11   Nano

00:59:11   he's

00:59:12   like

00:59:12   what's

00:59:12   this

00:59:12   little

00:59:12   pocket

00:59:12   for

00:59:13   can

00:59:14   you

00:59:14   imagine

00:59:14   Turner

00:59:15   he

00:59:15   pulls

00:59:15   the

00:59:15   phone

00:59:16   out

00:59:16   of

00:59:16   his

00:59:16   pocket

00:59:16   and

00:59:17   then

00:59:17   he

00:59:17   freaking

00:59:18   unfolds

00:59:18   it

00:59:18   like

00:59:19   we

00:59:19   all

00:59:19   know

00:59:20   it's

00:59:20   coming

00:59:20   right

00:59:21   but

00:59:22   you

00:59:22   have

00:59:22   this

00:59:22   moment

00:59:23   like

00:59:24   you

00:59:24   can

00:59:24   make

00:59:24   you

00:59:25   can

00:59:25   you

00:59:25   can

00:59:26   put

00:59:26   this

00:59:26   introduction

00:59:27   in

00:59:27   the

00:59:27   annals

00:59:28   of

00:59:28   history

00:59:28   with

00:59:28   the

00:59:28   others

00:59:29   like

00:59:30   why

00:59:30   would

00:59:30   you

00:59:30   not

00:59:30   do

00:59:31   it

00:59:31   you

00:59:31   can

00:59:31   still

00:59:32   do

00:59:32   so

00:59:33   many

00:59:34   highly

00:59:34   produced

00:59:34   videos

00:59:35   that

00:59:35   you

00:59:35   throw

00:59:36   to

00:59:36   absolutely

00:59:37   right

00:59:37   but

00:59:38   have

00:59:38   parts

00:59:39   on

00:59:39   the

00:59:39   stage

00:59:40   show

00:59:40   demos

00:59:41   like

00:59:41   go

00:59:42   back

00:59:43   like

00:59:43   let's

00:59:44   go

00:59:44   back

00:59:45   you

00:59:45   know

00:59:45   it's

00:59:47   like

00:59:47   do

00:59:48   all

00:59:48   the

00:59:48   stuff

00:59:48   that

00:59:49   that

00:59:49   that

00:59:49   that

00:59:50   cook

00:59:50   had

00:59:50   Craig

00:59:50   do

00:59:51   right

00:59:52   because

00:59:53   eventually

00:59:53   Craig

00:59:53   just

00:59:54   did

00:59:54   it

00:59:54   all

00:59:54   right

00:59:55   when

00:59:55   they

00:59:55   were

00:59:55   doing

00:59:55   in

00:59:55   person

00:59:56   events

00:59:56   because

00:59:56   he

00:59:57   could

00:59:57   but

00:59:58   now

00:59:58   the

00:59:58   CEO

00:59:59   can

00:59:59   he

00:59:59   clearly

01:00:00   feels

01:00:00   comfortable

01:00:01   doing

01:00:01   it

01:00:01   let's

01:00:02   put

01:00:03   him

01:00:03   out

01:00:03   there

01:00:03   and

01:00:03   yeah

01:00:03   it

01:00:04   would

01:00:04   be

01:00:04   incredible

01:00:04   right

01:00:05   pick

01:00:05   it

01:00:05   up

01:00:05   unfold

01:00:06   it

01:00:06   show

01:00:06   it

01:00:06   to

01:00:07   the

01:00:07   crowd

01:00:07   lights

01:00:08   bouncing

01:00:08   off

01:00:09   the

01:00:09   screen

01:00:09   like

01:00:09   it's

01:00:10   a bit

01:00:10   like

01:00:10   what

01:00:11   the

01:00:12   iPhone

01:00:12   was

01:00:12   you

01:00:13   know

01:00:13   like

01:00:13   yeah

01:00:14   I

01:00:14   would

01:00:14   love

01:00:14   that

01:00:15   I

01:00:17   think

01:00:17   they

01:00:17   could

01:00:18   do

01:00:18   it

01:00:18   I

01:00:18   do

01:00:19   think

01:00:19   they

01:00:19   could

01:00:19   do

01:00:20   it

01:00:20   like

01:00:20   they

01:00:20   won't

01:00:21   be

01:00:21   the

01:00:27   two

01:00:29   more

01:00:29   things

01:00:29   one

01:00:30   I'm

01:00:30   sorry

01:00:31   leaning

01:00:31   to the

01:00:32   fact

01:00:32   that

01:00:32   people

01:00:33   think

01:00:33   you're

01:00:33   hot

01:00:34   I

01:00:35   keep

01:00:35   thinking

01:00:36   of

01:00:36   John

01:00:36   Turner

01:00:36   as

01:00:36   the

01:00:37   Ryan

01:00:37   Gosling

01:00:37   of

01:00:38   tech

01:00:38   CEOs

01:00:38   so

01:00:39   why

01:00:39   not

01:00:39   and

01:00:41   finally

01:00:41   start

01:00:42   replying

01:00:43   to

01:00:43   emails

01:00:43   like

01:00:44   Steve

01:00:44   Jobs

01:00:45   used

01:00:45   to

01:00:45   you

01:00:47   know

01:00:47   Steve

01:00:47   Jobs

01:00:47   sends

01:00:48   a

01:00:48   bunch

01:00:49   of

01:00:49   I

01:00:50   don't

01:00:50   want

01:00:50   to

01:00:50   say

01:00:50   nasty

01:00:50   emails

01:00:51   but

01:00:51   like

01:00:51   the

01:00:51   guy

01:00:52   could

01:00:52   could

01:00:53   could

01:00:54   could

01:00:56   say

01:00:56   some

01:00:56   reply

01:00:58   but I

01:00:58   don't

01:00:59   think

01:00:59   his

01:00:59   replies

01:01:00   were ever

01:01:00   noteworthy

01:01:01   past the

01:01:01   fact that

01:01:02   he

01:01:02   sent

01:01:02   an

01:01:02   email

01:01:03   I

01:01:03   mean

01:01:03   on

01:01:03   a

01:01:04   spectrum

01:01:04   of

01:01:05   a

01:01:06   Tim

01:01:06   Cook

01:01:06   reply

01:01:07   to

01:01:07   Steve

01:01:08   Jobs

01:01:08   emailing

01:01:09   a

01:01:09   reporter

01:01:10   saying

01:01:10   what

01:01:11   have

01:01:11   you

01:01:11   done

01:01:11   in

01:01:12   life

01:01:12   that's

01:01:12   so

01:01:12   great

01:01:13   like

01:01:13   there

01:01:13   is

01:01:14   something

01:01:14   in

01:01:15   the

01:01:15   middle

01:01:15   that

01:01:16   you

01:01:16   can

01:01:16   probably

01:01:17   land

01:01:17   on

01:01:18   I

01:01:18   don't

01:01:18   want

01:01:18   him

01:01:18   to

01:01:18   go

01:01:19   over

01:01:19   there

01:01:19   you

01:01:20   know

01:01:20   like

01:01:20   yeah

01:01:21   that

01:01:22   is

01:01:22   a

01:01:22   real

01:01:22   Steve

01:01:22   Jobs

01:01:23   email

01:01:23   by the

01:01:23   way

01:01:23   to

01:01:24   a

01:01:25   gizmoder

01:01:25   reporter

01:01:26   wasn't

01:01:27   that part

01:01:27   of the

01:01:28   iPhone 4

01:01:28   thing

01:01:28   what

01:01:30   have

01:01:30   you

01:01:30   done

01:01:30   in

01:01:30   life

01:01:30   in

01:01:31   that

01:01:31   scenario

01:01:31   I'm

01:01:32   going

01:01:32   to

01:01:32   excuse

01:01:33   Steve

01:01:33   Jobs

01:01:33   right

01:01:34   because

01:01:34   like

01:01:34   I

01:01:35   understand

01:01:35   why

01:01:35   they

01:01:35   were

01:01:36   very

01:01:36   upset

01:01:36   I

01:01:37   don't

01:01:37   excuse

01:01:37   the

01:01:38   secret

01:01:38   police

01:01:38   that he

01:01:39   got

01:01:39   involved

01:01:39   in this

01:01:40   scenario

01:01:40   they sent

01:01:41   the

01:01:41   Silicon Valley

01:01:42   Gestapo

01:01:43   over there

01:01:43   yeah

01:01:44   but the

01:01:44   email

01:01:44   at least

01:01:45   I

01:01:45   understand

01:01:46   you know

01:01:47   I would

01:01:47   also feel

01:01:48   that way

01:01:48   we don't

01:01:49   have to

01:01:50   we don't

01:01:50   have to

01:01:51   go there

01:01:52   but there's

01:01:53   a middle

01:01:53   ground

01:01:53   where

01:01:53   John

01:01:54   Ternus

01:01:54   can be

01:01:54   John

01:01:55   Ternus

01:01:55   and you

01:01:56   know

01:01:56   I don't

01:01:56   know

01:01:56   I just

01:01:57   feel like

01:01:57   all jokes

01:01:58   aside

01:01:59   I

01:02:01   think

01:02:01   this person

01:02:02   can probably

01:02:03   bring back

01:02:04   a touch

01:02:04   of humanity

01:02:05   to the

01:02:06   Apple

01:02:07   executive

01:02:07   team

01:02:08   that so

01:02:08   far

01:02:09   has been

01:02:10   sort of

01:02:10   represented

01:02:11   by this

01:02:11   incredibly

01:02:12   polished

01:02:13   image

01:02:13   of

01:02:14   perfect

01:02:14   operations

01:02:15   and perfect

01:02:16   everything

01:02:16   I'm not

01:02:17   saying that

01:02:18   Apple

01:02:18   should

01:02:18   make

01:02:19   bad

01:02:19   products

01:02:19   and be

01:02:20   like

01:02:20   oh

01:02:20   shucks

01:02:21   we made

01:02:21   a bad

01:02:21   product

01:02:22   because

01:02:22   we're

01:02:22   humans

01:02:23   no

01:02:23   I am

01:02:25   saying

01:02:25   that

01:02:26   in

01:02:26   this

01:02:26   day

01:02:27   and age

01:02:27   a lot

01:02:29   of us

01:02:29   especially

01:02:30   the younger

01:02:31   generation

01:02:31   is sort

01:02:32   of craving

01:02:33   that

01:02:34   delightful

01:02:35   imperfection

01:02:36   that makes

01:02:36   us human

01:02:37   in front

01:02:38   of a

01:02:38   society

01:02:39   and a

01:02:39   tech

01:02:40   space

01:02:40   that is

01:02:41   increasingly

01:02:42   artificial

01:02:42   and non-human

01:02:43   yeah

01:02:44   see I think

01:02:45   you are

01:02:45   touching on

01:02:46   why I am

01:02:47   excited about

01:02:47   this

01:02:48   like if

01:02:49   you remove

01:02:50   the leadership

01:02:50   page

01:02:51   conversation

01:02:51   from the

01:02:52   scenario

01:02:52   it is

01:02:53   that

01:02:53   this

01:02:54   is

01:02:54   a

01:02:55   time

01:02:55   for

01:02:56   significant

01:02:57   change

01:02:58   to happen

01:02:58   hopefully

01:03:00   but there

01:03:01   it was

01:03:02   it isn't

01:03:02   going to

01:03:02   happen

01:03:03   otherwise

01:03:03   right

01:03:04   like

01:03:04   Apple

01:03:05   is not

01:03:05   going to

01:03:06   significantly

01:03:06   change

01:03:07   because

01:03:07   Tim Cook

01:03:08   got out

01:03:08   of the

01:03:08   right

01:03:08   side

01:03:09   of his

01:03:09   bed

01:03:09   one

01:03:09   morning

01:03:09   like

01:03:11   it

01:03:11   requires

01:03:12   a new

01:03:13   CEO

01:03:13   for there

01:03:14   to be

01:03:14   change

01:03:15   and it's

01:03:16   like it's

01:03:16   not that

01:03:17   I'm saying

01:03:17   change has

01:03:19   to happen

01:03:19   for one

01:03:20   reason or

01:03:20   another

01:03:21   but just

01:03:21   that change

01:03:23   will be

01:03:23   interesting

01:03:24   and that's

01:03:26   why I'm

01:03:26   excited about

01:03:27   this

01:03:27   because there

01:03:28   is no way

01:03:29   that Apple

01:03:30   remains exactly

01:03:31   the same

01:03:31   they will not

01:03:32   be exactly

01:03:33   the same

01:03:33   they're going

01:03:34   to change

01:03:35   and I'm

01:03:35   excited about

01:03:36   the possibility

01:03:36   of change

01:03:37   yeah I think

01:03:39   that's one

01:03:40   reason this is

01:03:41   all so

01:03:41   interesting

01:03:42   I've got a

01:03:45   couple that

01:03:45   are a bit

01:03:46   more internal

01:03:47   if you will

01:03:48   I agree with

01:03:51   everything y'all

01:03:52   said I think

01:03:52   it's all super

01:03:53   good advice

01:03:54   I think there's

01:03:56   an opportunity

01:03:57   here to

01:03:58   look like

01:03:59   really look

01:04:00   hard at what

01:04:01   you're doing

01:04:02   with the app

01:04:02   store and

01:04:03   legislation

01:04:04   surrounding it

01:04:04   that Apple

01:04:06   has spent

01:04:07   untold time

01:04:08   and money

01:04:09   and goodwill

01:04:10   to hold on

01:04:13   to every bit

01:04:14   of money

01:04:15   that flows

01:04:15   to the app

01:04:16   store that

01:04:16   it can

01:04:16   I'm not

01:04:18   saying you

01:04:19   don't like

01:04:19   anything

01:04:19   that's not

01:04:20   reasonable

01:04:21   either

01:04:21   but I think

01:04:22   they need to

01:04:23   be honest

01:04:23   about where

01:04:24   they've been

01:04:24   with this

01:04:25   and that it's

01:04:26   time to

01:04:27   take less

01:04:28   money and be

01:04:29   more open

01:04:29   with the app

01:04:30   store

01:04:30   and if you

01:04:31   do that

01:04:32   I bet a bunch

01:04:32   of governments

01:04:33   will get off

01:04:33   your back

01:04:33   yep

01:04:34   I love

01:04:36   this

01:04:36   and it

01:04:36   might be

01:04:37   hopium

01:04:37   from my

01:04:37   perspective

01:04:38   but like

01:04:39   I don't

01:04:39   know why

01:04:40   this

01:04:40   couldn't be

01:04:41   the case

01:04:42   you know

01:04:42   I've seen

01:04:43   a lot of

01:04:43   people saying

01:04:43   like oh

01:04:44   you know

01:04:44   he's been

01:04:45   at Apple

01:04:45   so long

01:04:46   he's going

01:04:46   to be

01:04:46   indoctrinated

01:04:47   to the

01:04:47   Apple way

01:04:48   da da da da da

01:04:48   I don't

01:04:49   I don't

01:04:49   I don't

01:04:49   think that's

01:04:50   accurate

01:04:50   necessarily

01:04:51   just because

01:04:52   you've

01:04:52   worked

01:04:53   somewhere

01:04:53   for a

01:04:53   long

01:04:53   time

01:04:54   you agree

01:04:54   of

01:04:55   everything

01:04:55   no

01:04:55   like there

01:04:56   are those

01:04:57   in the

01:04:58   you know

01:04:58   it was clear

01:04:59   that Schiller

01:04:59   didn't agree

01:05:00   right

01:05:00   there was

01:05:01   those

01:05:01   emails

01:05:02   during one

01:05:03   of the

01:05:03   the court

01:05:04   cases

01:05:05   that they

01:05:05   dug up

01:05:06   where he

01:05:06   was like

01:05:06   hey we're

01:05:07   making

01:05:07   enough

01:05:07   money

01:05:08   on this

01:05:08   can we

01:05:08   just

01:05:08   can we

01:05:09   reduce

01:05:09   it

01:05:09   now

01:05:10   and clearly

01:05:10   Cook

01:05:11   didn't

01:05:11   agree

01:05:11   but like

01:05:12   wouldn't

01:05:13   you say

01:05:13   that if

01:05:14   anyone

01:05:14   is indoctrinated

01:05:15   into Apple

01:05:18   so if

01:05:20   this is

01:05:20   like an

01:05:21   Apple way

01:05:22   not a

01:05:22   Tim Cook

01:05:23   way but

01:05:23   like I

01:05:24   think it

01:05:24   was a

01:05:24   Tim Cook

01:05:24   this is

01:05:25   what he

01:05:26   wanted to

01:05:26   do

01:05:26   so I

01:05:27   could see

01:05:27   a scenario

01:05:28   and I'm

01:05:28   hoping that

01:05:29   there'll be

01:05:29   a scenario

01:05:29   so I'm

01:05:30   trying to

01:05:30   create a

01:05:30   situation

01:05:31   in which

01:05:31   it could

01:05:31   happen

01:05:32   but I

01:05:32   want them

01:05:33   to deal

01:05:33   with what

01:05:34   I consider

01:05:34   to be

01:05:35   the app

01:05:35   store

01:05:35   problem

01:05:36   like it

01:05:36   is a

01:05:37   problem

01:05:37   it is

01:05:37   not a

01:05:38   benefit

01:05:38   to them

01:05:38   it's

01:05:38   just a

01:05:38   problem

01:05:39   yeah

01:05:39   it's

01:05:40   time to

01:05:41   look at

01:05:42   it

01:05:42   the other

01:05:43   thing I

01:05:44   think you

01:05:44   should

01:05:48   I

01:05:51   think

01:05:52   if

01:05:54   hardware

01:05:54   software

01:05:55   and

01:05:55   services

01:05:55   are all

01:05:56   siblings

01:05:57   I

01:05:58   think

01:05:59   the

01:05:59   software

01:05:59   organization

01:06:00   is the

01:06:01   one

01:06:01   that's

01:06:01   lagging

01:06:02   behind

01:06:02   I like

01:06:04   Craig Federighi

01:06:05   I know a lot

01:06:05   of people

01:06:05   who like

01:06:06   him

01:06:06   he's

01:06:07   great

01:06:07   on stage

01:06:08   he seems

01:06:09   okay to

01:06:09   work for

01:06:10   but

01:06:11   I don't

01:06:12   think there's

01:06:13   any denying

01:06:13   that Apple's

01:06:14   desire for

01:06:16   new products

01:06:18   even in the

01:06:18   last two

01:06:19   years

01:06:19   or three

01:06:20   years

01:06:20   has been

01:06:23   slowed

01:06:23   because of

01:06:24   the software

01:06:24   and it's

01:06:24   not just

01:06:25   the AI

01:06:25   stuff

01:06:26   although

01:06:26   clearly

01:06:27   that is

01:06:27   a huge

01:06:27   part of

01:06:28   it

01:06:28   right

01:06:28   that

01:06:28   Siri

01:06:28   isn't

01:06:29   good

01:06:29   that

01:06:30   they

01:06:30   went

01:06:30   down

01:06:30   this

01:06:30   road

01:06:30   that

01:06:31   didn't

01:06:31   work

01:06:31   out

01:06:32   that's

01:06:33   not

01:06:33   all

01:06:33   on

01:06:33   Craig

01:06:33   in fact

01:06:34   a lot

01:06:34   of it

01:06:34   was

01:06:34   outside

01:06:34   his

01:06:35   organization

01:06:35   but

01:06:36   he

01:06:37   owns

01:06:37   it

01:06:37   now

01:06:38   and

01:06:39   it's

01:06:40   not

01:06:40   the

01:06:40   only

01:06:40   thing

01:06:40   that's

01:06:41   kept

01:06:41   Apple

01:06:42   Apple

01:06:43   hardware

01:06:43   back

01:06:44   and

01:06:44   I'm

01:06:45   not

01:06:45   saying

01:06:45   you

01:06:45   get

01:06:46   rid

01:06:46   of

01:06:46   Craig

01:06:46   I'm

01:06:46   not

01:06:47   saying

01:06:47   you

01:06:47   promote

01:06:47   him

01:06:48   to

01:06:48   chief

01:06:48   software

01:06:48   officer

01:06:49   to

01:06:49   keep

01:06:49   him

01:06:49   I don't

01:06:49   know what

01:06:50   to do

01:06:50   but I'm

01:06:50   not the CEO

01:06:51   of Apple

01:06:51   John

01:06:52   Ternas is

01:06:52   but I

01:06:54   think

01:06:54   there needs

01:06:55   to be

01:06:56   some

01:06:57   honest

01:06:57   soul

01:06:57   searching

01:06:58   about

01:06:58   is

01:06:59   the

01:06:59   way

01:06:59   the

01:07:00   software

01:07:00   organization

01:07:00   working

01:07:01   is it

01:07:03   doing

01:07:03   what we

01:07:04   want it

01:07:04   to do

01:07:04   is that

01:07:06   unfair

01:07:06   am I on a

01:07:07   limb here

01:07:07   I think

01:07:09   that some

01:07:10   of it

01:07:10   is unfair

01:07:11   but it's

01:07:12   because we're

01:07:13   not unfair

01:07:13   I think

01:07:14   we have a

01:07:15   different view

01:07:15   on some

01:07:16   of these

01:07:16   things

01:07:16   just based

01:07:17   on our

01:07:17   own

01:07:17   tastes

01:07:18   right

01:07:19   that like

01:07:20   a lot

01:07:22   of people

01:07:22   don't like

01:07:23   macOS

01:07:23   I have no

01:07:24   problem

01:07:24   with it

01:07:25   I mean

01:07:25   so here's

01:07:26   the thing

01:07:26   like

01:07:26   I actually

01:07:28   think you

01:07:28   have to

01:07:28   discount

01:07:29   like stuff

01:07:29   in the

01:07:30   last year

01:07:30   okay

01:07:31   because

01:07:32   liquid glass

01:07:34   I think

01:07:35   it is

01:07:35   bad on

01:07:35   the mac

01:07:36   but

01:07:37   it is

01:07:38   the problem

01:07:40   with liquid

01:07:41   glass is

01:07:41   bigger than

01:07:42   just

01:07:42   software

01:07:43   right

01:07:43   like

01:07:44   Craig

01:07:45   Federici

01:07:45   I mean

01:07:45   his team

01:07:46   certainly

01:07:46   implemented

01:07:47   it

01:07:47   and I

01:07:48   think

01:07:48   did a

01:07:48   bad

01:07:48   job

01:07:49   in a

01:07:49   lot

01:07:49   of

01:07:49   places

01:07:50   but

01:07:51   I

01:07:51   think

01:07:52   it's

01:07:52   easy

01:07:52   in

01:07:53   these

01:07:53   moments

01:07:53   to

01:07:53   look

01:07:53   at

01:07:54   just

01:07:54   what's

01:07:54   recent

01:07:55   and be

01:07:55   like

01:07:55   ah

01:07:55   liquid

01:07:56   glass

01:07:56   is

01:07:56   bad

01:07:56   fire

01:07:57   the guy

01:07:57   who

01:07:57   did

01:07:57   it

01:07:58   it's

01:07:58   over

01:08:00   the last

01:08:00   many

01:08:01   years

01:08:01   what

01:08:02   systemic

01:08:02   things

01:08:03   have

01:08:03   happened

01:08:03   in the

01:08:04   software

01:08:04   organization

01:08:04   good and

01:08:06   bad

01:08:06   that are

01:08:06   worth

01:08:07   addressing

01:08:07   so I

01:08:08   think

01:08:08   if you

01:08:09   just

01:08:09   look at

01:08:10   Tahoe

01:08:10   and there

01:08:12   are people

01:08:12   there are

01:08:12   peers

01:08:13   of ours

01:08:13   like

01:08:14   ah

01:08:15   Tahoe's

01:08:15   bad

01:08:16   I don't

01:08:16   think

01:08:16   they're

01:08:16   wrong

01:08:17   but that's

01:08:18   short-sighted

01:08:18   because it's

01:08:19   just

01:08:19   one

01:08:20   it will

01:08:20   change

01:08:21   because all

01:08:21   design

01:08:21   changes

01:08:22   but

01:08:23   we got to

01:08:25   talk about

01:08:26   things like

01:08:26   products not

01:08:28   shipping

01:08:28   because the

01:08:29   software is

01:08:30   not ready

01:08:30   the

01:08:31   the

01:08:31   I would

01:08:34   say

01:08:34   the

01:08:34   the

01:08:37   how do

01:08:38   I want

01:08:39   to say

01:08:39   this

01:08:39   the

01:08:40   different

01:08:42   Apple

01:08:42   software

01:08:43   products

01:08:43   that should

01:08:44   be

01:08:44   more

01:08:44   similar

01:08:45   in the

01:08:45   way that

01:08:46   they work

01:08:46   and operate

01:08:47   feeling like

01:08:48   they're

01:08:48   designed

01:08:48   and worked

01:08:49   on by

01:08:49   teams who

01:08:50   don't talk

01:08:50   to each

01:08:50   other

01:08:51   bugs

01:08:53   long

01:08:54   standing

01:08:55   bugs

01:08:56   across

01:08:56   multiple

01:08:57   operating

01:08:57   systems

01:08:58   that

01:08:59   just

01:08:59   don't

01:09:00   seem

01:09:00   to get

01:09:01   fixed

01:09:01   whatever

01:09:02   in the

01:09:02   world

01:09:02   is going

01:09:03   on

01:09:03   with

01:09:03   feedback

01:09:03   and

01:09:04   radar

01:09:04   that

01:09:04   frustrates

01:09:06   so many

01:09:06   developers

01:09:07   like all

01:09:07   of that

01:09:08   stuff has

01:09:08   got to be

01:09:08   talked

01:09:09   about

01:09:09   and I'm

01:09:10   not saying

01:09:10   that you

01:09:11   were saying

01:09:11   it's just

01:09:12   liquid

01:09:12   glass

01:09:13   but I

01:09:14   think if

01:09:14   we just

01:09:14   limit

01:09:15   ourselves

01:09:15   to what's

01:09:15   happened

01:09:16   in the

01:09:16   last 12

01:09:16   months

01:09:17   we're

01:09:18   actually

01:09:18   cutting

01:09:18   off the

01:09:18   opportunity

01:09:19   for a

01:09:19   more

01:09:19   meaningful

01:09:20   conversation

01:09:20   yeah I

01:09:22   just feel

01:09:22   like I'm

01:09:23   not sure

01:09:25   where the

01:09:25   argument

01:09:25   comes from

01:09:26   specifically

01:09:27   you know

01:09:28   so like

01:09:28   I think

01:09:29   they were

01:09:29   some good

01:09:30   examples

01:09:30   but I

01:09:31   wonder if

01:09:31   some of

01:09:32   these things

01:09:32   are considered

01:09:33   priorities

01:09:34   or not

01:09:34   I do

01:09:36   think that

01:09:37   this year

01:09:39   will be very

01:09:40   telling

01:09:41   one way

01:09:42   or another

01:09:43   like

01:09:44   Craig has

01:09:45   to get

01:09:45   this AI

01:09:46   stuff

01:09:46   together

01:09:47   yeah

01:09:47   he has

01:09:48   to

01:09:48   because he's

01:09:49   under his

01:09:49   remit

01:09:49   now

01:09:50   like if

01:09:50   we get

01:09:51   to another

01:09:51   year and

01:09:52   they have

01:09:52   not gotten

01:09:52   this together

01:09:53   then yes

01:09:55   I agree

01:09:55   we have

01:09:55   a problem

01:09:56   right

01:09:56   like

01:09:57   this is

01:09:58   clearly the

01:09:58   most important

01:09:59   thing that

01:09:59   they need

01:10:00   to get

01:10:00   taken care

01:10:01   of on

01:10:02   their

01:10:02   operating

01:10:02   systems

01:10:03   and

01:10:04   this is

01:10:05   the year

01:10:05   it has

01:10:05   to happen

01:10:06   I do

01:10:07   believe

01:10:07   they are

01:10:08   going to

01:10:08   get it

01:10:09   together

01:10:09   because

01:10:11   it would

01:10:11   if they

01:10:12   I feel

01:10:12   like they

01:10:13   only can

01:10:13   do

01:10:13   this

01:10:14   CEO

01:10:14   transition

01:10:15   if they

01:10:15   are

01:10:15   confident

01:10:16   that the

01:10:18   operating

01:10:18   systems

01:10:18   will do

01:10:19   what

01:10:19   they're

01:10:20   supposed

01:10:20   to

01:10:20   this

01:10:21   year

01:10:21   one way

01:10:22   or another

01:10:22   right

01:10:23   we can't

01:10:24   get to

01:10:24   June

01:10:24   and they

01:10:25   show up

01:10:25   a bunch

01:10:25   of AI

01:10:26   stuff

01:10:26   and it

01:10:26   comes to

01:10:27   September

01:10:27   and they

01:10:27   still don't

01:10:28   ship it

01:10:28   like they

01:10:29   have to

01:10:30   feel confident

01:10:31   if they're

01:10:31   going to put

01:10:32   Sontanus's

01:10:32   plate

01:10:33   I feel like

01:10:33   because it

01:10:34   would be

01:10:34   ridiculous

01:10:35   to set

01:10:36   him up

01:10:36   immediately

01:10:37   to have

01:10:38   this big

01:10:38   failure

01:10:39   again

01:10:39   yeah

01:10:40   yeah

01:10:42   they seem

01:10:43   I can't

01:10:45   help but

01:10:45   think

01:10:45   that when

01:10:46   he says

01:10:47   oh we're

01:10:47   going to

01:10:48   change the

01:10:48   world again

01:10:49   or whatever

01:10:49   like the

01:10:49   Apple

01:10:51   intelligence

01:10:51   Siri

01:10:52   Gemini

01:10:53   soup

01:10:53   is on

01:10:54   his mind

01:10:55   oh it's

01:10:55   absolutely

01:10:56   part of

01:10:56   it

01:10:56   but there's

01:10:57   also

01:10:57   the

01:10:58   iPhones

01:10:59   over the

01:11:00   next two

01:11:00   years

01:11:00   should be

01:11:01   very

01:11:01   interesting

01:11:02   maybe they're

01:11:04   super excited

01:11:05   about the

01:11:06   folding phone

01:11:07   and smart

01:11:08   glasses and

01:11:08   they like

01:11:09   really feel

01:11:09   like they've

01:11:09   got things

01:11:10   taken care

01:11:10   of

01:11:11   so on

01:11:14   that

01:11:14   I would

01:11:15   like to

01:11:15   see

01:11:16   more

01:11:17   products

01:11:18   that are

01:11:18   intended

01:11:19   for

01:11:19   smaller

01:11:19   audiences

01:11:20   not

01:11:22   everything

01:11:23   that Apple

01:11:24   makes

01:11:24   has to be

01:11:24   this

01:11:25   area

01:11:25   defining

01:11:26   platform

01:11:26   I think

01:11:27   they've

01:11:28   fallen

01:11:28   into

01:11:28   that

01:11:29   and I

01:11:30   would like

01:11:30   to see

01:11:30   them break

01:11:30   out of

01:11:31   it

01:11:31   so this

01:11:31   is

01:11:31   smart

01:11:32   home

01:11:32   stuff

01:11:32   and more

01:11:33   wearables

01:11:34   what if

01:11:36   the

01:11:36   Vision Pro

01:11:37   would have

01:11:37   launched

01:11:37   and it

01:11:37   wasn't

01:11:38   called

01:11:38   the

01:11:38   future

01:11:38   computing

01:11:39   kind of

01:11:39   idea

01:11:40   if it was

01:11:41   a little

01:11:41   bit more

01:11:41   relaxed

01:11:42   what would

01:11:43   the tenor

01:11:43   be on

01:11:43   that

01:11:43   product

01:11:44   they do

01:11:45   seem unable

01:11:48   to announce

01:11:49   something

01:11:50   and be like

01:11:50   let's see

01:11:50   how it

01:11:51   does

01:11:51   but I

01:11:53   understand

01:11:53   why that

01:11:54   happens

01:11:54   because

01:11:55   they're

01:11:55   Apple

01:11:55   the

01:11:56   expectation

01:11:57   is always

01:11:58   that they're

01:11:58   going to be

01:11:59   the company

01:11:59   to top

01:11:59   themselves

01:12:00   yeah

01:12:01   but they

01:12:01   haven't always

01:12:02   talked like

01:12:03   that

01:12:03   for years

01:12:05   they talked

01:12:05   about the

01:12:06   Apple TV

01:12:06   before the

01:12:08   service

01:12:08   it's a

01:12:08   hobby

01:12:09   I would

01:12:12   think the

01:12:13   bigger

01:12:13   look at that

01:12:15   is like

01:12:15   Apple has

01:12:16   no

01:12:16   humility

01:12:17   in it

01:12:18   and maybe

01:12:19   they should

01:12:19   when they

01:12:19   introduce

01:12:20   products

01:12:20   have a

01:12:20   little bit

01:12:21   of

01:12:21   humility

01:12:22   I think

01:12:22   it's a

01:12:23   trap

01:12:23   they fell

01:12:23   into

01:12:24   right

01:12:24   that like

01:12:25   when

01:12:25   Steve

01:12:26   was gone

01:12:26   they needed

01:12:27   to do

01:12:27   something

01:12:28   they did

01:12:28   the

01:12:28   Apple

01:12:29   watch

01:12:29   and they

01:12:30   treated

01:12:30   it like

01:12:30   it was

01:12:31   the biggest

01:12:31   thing

01:12:31   you know

01:12:32   since the

01:12:33   iPhone

01:12:33   and it

01:12:34   kind of

01:12:35   was

01:12:36   right

01:12:36   so like

01:12:36   I feel

01:12:37   that you

01:12:37   could make

01:12:37   that argument

01:12:38   over time

01:12:38   that like

01:12:39   oh actually

01:12:39   you know

01:12:40   what

01:12:40   it was

01:12:40   the biggest

01:12:41   thing

01:12:41   since the

01:12:41   iPhone

01:12:42   it wasn't

01:12:43   big and

01:12:43   in the

01:12:44   iPhone

01:12:44   but it

01:12:44   was a

01:12:45   big deal

01:12:45   and it

01:12:46   sold really

01:12:46   well

01:12:46   and so

01:12:47   so I

01:12:47   I think

01:12:48   they kind

01:12:48   of

01:12:48   got into

01:12:48   that

01:12:49   flow

01:12:50   and

01:12:50   things

01:12:51   got

01:12:51   left

01:12:52   off

01:12:52   the

01:12:52   table

01:12:53   because

01:12:53   they

01:12:53   couldn't

01:12:54   compete

01:12:54   and you

01:12:55   know

01:12:55   but like

01:12:55   part of

01:12:56   me

01:12:56   thinking

01:12:56   this

01:12:56   is

01:12:57   there

01:12:57   is

01:12:57   this

01:12:57   suggestion

01:12:58   Mark

01:12:58   German

01:12:59   has

01:12:59   reported

01:12:59   that

01:13:00   Ternus

01:13:00   is

01:13:00   really

01:13:00   hot

01:13:01   on

01:13:01   smart

01:13:01   home

01:13:01   well

01:13:02   that

01:13:02   is

01:13:02   not

01:13:02   going

01:13:03   to be

01:13:03   a

01:13:03   big

01:13:03   deal

01:13:04   right

01:13:04   anything

01:13:05   they do

01:13:06   in

01:13:06   smart

01:13:06   home

01:13:06   is

01:13:06   not

01:13:07   going

01:13:07   to

01:13:07   be

01:13:07   a

01:13:07   big

01:13:08   deal

01:13:08   they'll

01:13:08   be

01:13:09   successful

01:13:09   they'll

01:13:10   make

01:13:10   money

01:13:10   from

01:13:10   them

01:13:11   but

01:13:11   they're

01:13:11   not

01:13:11   going

01:13:11   to

01:13:12   change

01:13:12   the

01:13:12   world

01:13:13   because

01:13:13   of

01:13:13   it

01:13:13   and so

01:13:14   I

01:13:14   feel

01:13:14   like

01:13:14   if

01:13:14   they

01:13:15   care

01:13:15   about

01:13:15   that

01:13:16   kind

01:13:16   of

01:13:16   stuff

01:13:16   and

01:13:17   they're

01:13:17   going

01:13:17   to

01:13:17   release

01:13:18   that

01:13:18   kind

01:13:18   of

01:13:18   stuff

01:13:19   then I

01:13:19   want

01:13:19   to

01:13:19   see

01:13:19   them

01:13:20   release

01:13:20   more

01:13:20   things

01:13:21   that

01:13:21   are

01:13:21   like

01:13:21   that

01:13:21   when

01:13:22   they

01:13:22   do

01:13:22   eventually

01:13:22   come out

01:13:23   with

01:13:23   smart

01:13:23   glasses

01:13:24   I

01:13:25   don't

01:13:25   want

01:13:25   them

01:13:25   to

01:13:25   treat

01:13:25   them

01:13:26   like

01:13:26   they're

01:13:26   this

01:13:26   thing

01:13:27   that

01:13:27   they

01:13:27   invented

01:13:27   it's

01:13:28   the

01:13:28   newest

01:13:28   thing

01:13:28   because

01:13:29   they

01:13:29   will

01:13:29   still

01:13:29   they

01:13:30   will

01:13:30   not

01:13:30   be

01:13:30   at

01:13:31   parity

01:13:31   with

01:13:31   their

01:13:31   biggest

01:13:32   competitor

01:13:32   when

01:13:32   they

01:13:32   release

01:13:33   them

01:13:33   and so

01:13:34   that

01:13:34   humility

01:13:35   that you're

01:13:35   mentioning

01:13:35   Steven

01:13:36   has to be

01:13:36   there

01:13:36   a little

01:13:36   bit

01:13:37   we've

01:13:37   developed

01:13:38   this

01:13:38   thing

01:13:38   we think

01:13:38   it's

01:13:39   going to be

01:13:39   really

01:13:39   great

01:13:39   for our

01:13:40   customers

01:13:40   not

01:13:40   like

01:13:41   hey

01:13:41   look at

01:13:42   these

01:13:42   four

01:13:42   interfaces

01:13:43   that

01:13:43   we

01:13:43   pioneered

01:13:44   like

01:13:44   we're

01:13:44   about

01:13:45   to

01:13:45   do

01:13:45   another

01:13:45   one

01:13:45   right

01:13:46   no

01:13:47   we're

01:13:47   not

01:13:47   going

01:13:47   to

01:13:47   do

01:13:47   that

01:13:48   I

01:13:49   want

01:13:49   turn

01:13:50   us

01:13:50   to

01:13:50   take

01:13:50   like

01:13:51   his

01:13:51   ascension

01:13:52   is on

01:13:53   the back

01:13:53   of

01:13:53   Apple's

01:13:54   50th

01:13:54   right

01:13:54   which

01:13:55   was

01:13:55   a

01:13:55   surprise

01:13:56   that

01:13:56   they

01:13:56   marked

01:13:57   it

01:13:57   in

01:13:57   the

01:13:57   way

01:13:57   that

01:13:57   they

01:13:58   did

01:13:58   I

01:13:59   would

01:13:59   like

01:13:59   him

01:14:00   to

01:14:00   push

01:14:00   this

01:14:01   forward

01:14:01   in

01:14:02   the

01:14:02   sense

01:14:02   of

01:14:02   the

01:14:03   company

01:14:03   appearing

01:14:04   to

01:14:04   be

01:14:05   proud

01:14:05   and

01:14:05   to

01:14:05   reflect

01:14:06   on

01:14:06   their

01:14:06   own

01:14:06   history

01:14:06   a

01:14:07   little

01:14:07   bit

01:14:07   more

01:14:07   than

01:14:07   they

01:14:07   have

01:14:08   been

01:14:08   because

01:14:10   why

01:14:10   wouldn't

01:14:17   mention

01:14:17   things

01:14:18   like

01:14:18   the

01:14:18   Mac

01:14:18   right

01:14:19   the

01:14:19   original

01:14:19   Mac

01:14:20   it's

01:14:20   like

01:14:20   only

01:14:20   when

01:14:21   they

01:14:21   want

01:14:21   to

01:14:21   show

01:14:21   something

01:14:22   in

01:14:23   comparison

01:14:23   to

01:14:23   it

01:14:23   because

01:14:23   they

01:14:24   want

01:14:24   to

01:14:24   look

01:14:24   important

01:14:24   right

01:14:25   I

01:14:25   could

01:14:25   just

01:14:26   be

01:14:26   proud

01:14:26   of

01:14:27   your

01:14:27   history

01:14:27   and

01:14:28   be

01:14:28   more

01:14:29   willing

01:14:29   to

01:14:29   show

01:14:29   it

01:14:30   and

01:14:30   then

01:14:31   also

01:14:31   embrace

01:14:32   little

01:14:32   findy

01:14:32   as

01:14:32   the

01:14:32   company

01:14:33   mascot

01:14:33   yes

01:14:34   do

01:14:34   it

01:14:35   yep

01:14:35   make

01:14:37   that

01:14:37   little

01:14:37   friend

01:14:37   of

01:14:38   ours

01:14:38   the

01:14:39   actual

01:14:39   company

01:14:39   mascot

01:14:40   yes

01:14:41   and

01:14:42   I

01:14:42   think

01:14:42   they're

01:14:42   getting

01:14:43   close

01:14:43   to

01:14:43   it

01:14:43   boys

01:14:43   I

01:14:44   think

01:14:44   it's

01:14:44   happening

01:14:45   and

01:14:46   I

01:14:46   think

01:14:46   WWDC

01:14:47   is

01:14:47   the

01:14:47   tell

01:14:47   how

01:14:50   much

01:14:50   is

01:14:50   little

01:14:50   findy

01:14:51   in

01:14:51   the

01:14:51   in

01:14:52   WWDC

01:14:53   I

01:14:53   think

01:14:53   that

01:14:53   is

01:14:54   the

01:14:54   that's

01:14:54   the

01:14:54   thing

01:14:55   like

01:14:56   are

01:14:56   there

01:14:56   is

01:14:57   there

01:14:57   merchandise

01:14:58   are

01:14:59   there

01:14:59   stickers

01:14:59   in

01:15:00   the

01:15:00   WWDC

01:15:01   app

01:15:02   right

01:15:02   of

01:15:03   the

01:15:03   little

01:15:03   findy

01:15:04   they

01:15:05   also

01:15:05   also

01:15:05   Apple

01:15:05   give

01:15:06   that

01:15:06   friend

01:15:07   of

01:15:07   ours

01:15:07   a

01:15:07   name

01:15:08   just

01:15:08   give

01:15:10   it

01:15:10   give it

01:15:11   a name

01:15:11   it's

01:15:12   it's

01:15:12   too

01:15:12   different

01:15:12   because

01:15:12   everyone

01:15:13   has a

01:15:13   different

01:15:13   name

01:15:13   now

01:15:14   because

01:15:14   Stephen

01:15:14   keeps

01:15:14   shouting

01:15:15   at me

01:15:15   when I

01:15:15   say

01:15:15   little

01:15:16   finder

01:15:16   guy

01:15:16   which

01:15:17   is

01:15:17   very

01:15:17   fair

01:15:17   but then

01:15:18   we need

01:15:19   a name

01:15:20   that we

01:15:20   can all

01:15:20   rally

01:15:20   around

01:15:21   Tim

01:15:22   little

01:15:24   Tim

01:15:24   no

01:15:26   no

01:15:26   I call it

01:15:27   Tim

01:15:28   yeah okay

01:15:31   let's

01:15:32   call it

01:15:32   Tim

01:15:33   oh no

01:15:34   Tim crashed

01:15:34   I can't

01:15:35   get to my

01:15:35   files

01:15:35   hey

01:15:36   this is

01:15:36   Tim

01:15:36   this is

01:15:38   Tim

01:15:38   hey

01:15:39   this is

01:15:39   Tim

01:15:39   so yeah

01:15:41   that's

01:15:42   uh

01:15:42   that's

01:15:44   a wrap

01:15:44   on Tim

01:15:44   Cook

01:15:44   well not

01:15:46   real

01:15:46   not really

01:15:47   yeah

01:15:48   yeah

01:15:49   this episode

01:15:52   of connected

01:15:53   is brought

01:15:53   to you by

01:15:54   fundera

01:15:54   powered by

01:15:55   nerd wallet

01:15:56   running a

01:15:57   small business

01:15:57   is tough

01:15:58   when it's

01:15:59   time to get

01:16:00   a loan

01:16:00   it can feel

01:16:01   impossible to

01:16:01   find a

01:16:02   lender you

01:16:02   can actually

01:16:03   trust

01:16:03   the big

01:16:05   banks say

01:16:05   no

01:16:06   then the

01:16:06   internet is

01:16:07   full of

01:16:07   sketchy

01:16:08   offers with

01:16:09   sky high

01:16:09   rates and

01:16:10   fine print

01:16:11   no one

01:16:11   can

01:16:11   understand

01:16:12   it's

01:16:13   super

01:16:13   confusing

01:16:14   out there

01:16:14   for small

01:16:14   businesses

01:16:15   so whether

01:16:16   you need

01:16:16   help

01:16:16   covering

01:16:17   payroll

01:16:17   you're

01:16:18   managing

01:16:18   cash flow

01:16:19   or you're

01:16:19   investing

01:16:20   in your

01:16:20   growth

01:16:20   you deserve

01:16:21   better

01:16:21   it should

01:16:22   be simple

01:16:22   you don't

01:16:23   want to

01:16:23   take a

01:16:24   bunch of

01:16:24   your time

01:16:25   up when

01:16:25   you're

01:16:26   already

01:16:26   busy

01:16:26   running

01:16:27   your

01:16:27   small

01:16:27   business

01:16:27   that's

01:16:28   why you

01:16:28   should

01:16:29   check out

01:16:29   the

01:16:29   small

01:16:29   business

01:16:30   marketplace

01:16:30   fundera

01:16:31   by

01:16:32   nerd

01:16:32   wallet

01:16:32   it's

01:16:33   a free

01:16:33   and easy

01:16:34   to use

01:16:34   platform

01:16:34   that lets

01:16:35   you compare

01:16:36   real

01:16:36   financing

01:16:36   officers

01:16:37   from

01:16:37   trusted

01:16:38   lenders

01:16:38   all in

01:16:39   one

01:16:39   place

01:16:39   you just

01:16:40   do one

01:16:41   application

01:16:41   and they're

01:16:42   realistic

01:16:42   about small

01:16:43   businesses

01:16:43   you don't

01:16:44   need

01:16:44   perfect

01:16:45   credit

01:16:45   to get

01:16:45   started

01:16:46   there's

01:16:46   no spam

01:16:47   no bait

01:16:48   and switch

01:16:48   just

01:16:48   personalized

01:16:49   options

01:16:49   that fit

01:16:50   your

01:16:51   business

01:16:51   needs

01:16:52   it's

01:16:53   a soft

01:16:53   credit

01:16:54   check

01:16:54   up front

01:16:54   which

01:16:55   does

01:16:55   not

01:16:55   impact

01:16:56   your

01:16:56   credit

01:16:56   score

01:16:56   so you

01:16:57   can

01:16:57   check out

01:16:58   what

01:16:58   loan

01:16:58   fits

01:16:59   you

01:16:59   best

01:16:59   without

01:16:59   taking

01:17:00   a hit

01:17:00   it's

01:17:01   free

01:17:01   to use

01:17:02   and remember

01:17:02   they're

01:17:02   not a lender

01:17:03   so you

01:17:03   can trust

01:17:04   them to help

01:17:04   you get

01:17:05   paired up

01:17:05   with the

01:17:06   right

01:17:06   solution

01:17:07   if I

01:17:09   needed a

01:17:09   small

01:17:10   business

01:17:10   loan

01:17:10   I

01:17:10   want

01:17:11   a

01:17:11   tool

01:17:11   that

01:17:12   is

01:17:12   easy

01:17:12   to

01:17:13   use

01:17:13   easy

01:17:14   to

01:17:14   understand

01:17:14   and

01:17:15   I

01:17:15   think

01:17:16   that's

01:17:16   awesome

01:17:16   so here's

01:17:17   the best

01:17:17   part

01:17:20   and fill

01:17:22   out the

01:17:23   no

01:17:23   obligation

01:17:23   form

01:17:24   you'll

01:17:25   get to

01:17:25   talk

01:17:25   with a

01:17:25   real

01:17:25   person

01:17:26   who

01:17:26   knows

01:17:26   all

01:17:27   the

01:17:27   ins

01:17:27   and

01:17:27   outs

01:17:27   of

01:17:28   small

01:17:28   business

01:17:28   lending

01:17:29   don't

01:17:30   risk

01:17:30   your

01:17:30   business

01:17:31   on

01:17:31   unreliable

01:17:32   lenders

01:17:32   go to

01:17:33   nerdwallet.com

01:17:34   slash

01:17:34   connected

01:17:35   to find

01:17:36   the

01:17:36   funding

01:17:36   you

01:17:37   deserve

01:17:37   fundera

01:17:38   inc

01:17:38   nmls

01:17:40   id

01:17:40   number

01:17:41   1240038

01:17:44   our

01:17:45   thanks to

01:17:46   fundera

01:17:46   powered by

01:17:47   nerdwallet

01:17:47   for their

01:17:48   support of

01:17:48   the show

01:17:49   and all

01:17:49   of relay

01:17:50   remember

01:17:53   how we

01:17:53   said

01:17:53   we weren't

01:17:54   going to

01:17:54   do a

01:17:54   clip

01:17:54   show

01:17:54   oh

01:17:55   again

01:17:56   and then

01:17:57   we did

01:17:58   a clip

01:17:58   show at

01:17:58   the beginning

01:17:59   of the

01:17:59   show

01:17:59   I prepared

01:18:01   something for

01:18:02   you today

01:18:02   do you know

01:18:04   where you

01:18:04   were on

01:18:05   March 21st

01:18:07   2017

01:18:08   celebrating my

01:18:10   anniversary with

01:18:11   Sylvia

01:18:11   that's actually

01:18:12   a pretty good

01:18:13   answer

01:18:14   I was also

01:18:15   celebrating

01:18:15   Federico and

01:18:16   Sylvia's

01:18:16   anniversary but

01:18:17   on my

01:18:17   yeah it

01:18:18   was it

01:18:18   was with

01:18:18   us

01:18:19   actually

01:18:19   it was

01:18:21   the whole

01:18:21   thing

01:18:21   it was a

01:18:21   great day

01:18:22   yeah

01:18:22   one time

01:18:24   only we

01:18:25   don't need

01:18:25   to

01:18:25   stop

01:18:26   there's a

01:18:31   certain year

01:18:32   in which it's

01:18:32   okay

01:18:33   do you feel

01:18:39   good now

01:18:39   Stephen

01:18:39   no I don't

01:18:40   I feel real

01:18:41   bad

01:18:41   surprise now

01:18:42   surprise back

01:18:44   right back at

01:18:44   you

01:18:45   March 21st

01:18:46   2017

01:18:47   Apple today

01:18:50   introduced

01:18:50   clips

01:18:51   a new

01:18:52   app that

01:18:52   makes it

01:18:53   quick and

01:18:53   fun for

01:18:54   anyone to

01:18:55   create

01:18:55   expressive

01:18:55   videos on

01:18:56   iPhone and

01:18:57   iPad

01:18:58   we're doing

01:19:00   a clip

01:19:01   show

01:19:01   baby

01:19:02   show

01:19:03   the original

01:19:08   feature set

01:19:09   was pretty

01:19:09   simple

01:19:10   you could

01:19:11   take video

01:19:12   and images

01:19:13   and mix

01:19:14   them with

01:19:15   a bunch

01:19:15   of pre-made

01:19:16   music or

01:19:16   your own

01:19:17   music

01:19:17   they had

01:19:18   filters

01:19:19   emoji

01:19:20   speech bubbles

01:19:21   and then you

01:19:23   could share it

01:19:23   to social

01:19:24   media apps

01:19:25   I had forgotten

01:19:27   about this but

01:19:28   before this was

01:19:29   announced it had

01:19:30   been rumored the

01:19:30   end of the year

01:19:31   before that Apple

01:19:32   was working on a

01:19:32   short form video

01:19:33   social network

01:19:35   like Vine

01:19:36   clearly that was

01:19:37   like a

01:19:37   misinterpretation

01:19:38   of this but

01:19:40   there you go

01:19:41   Apple though was

01:19:43   very excited

01:19:44   about a feature

01:19:45   called live

01:19:46   titles where

01:19:47   you could record

01:19:48   and it would

01:19:50   generate animated

01:19:51   captions for you

01:19:53   automatically

01:19:54   2017 this was a

01:19:56   big deal

01:19:57   it's a big deal

01:19:58   now

01:19:59   it required a

01:20:01   64-bit

01:20:02   A-series chip

01:20:03   and iOS

01:20:04   10.3

01:20:05   or later

01:20:06   at launch

01:20:06   but

01:20:08   Apple did not

01:20:10   sit still

01:20:10   with clips

01:20:11   it got a

01:20:11   surprising number

01:20:12   of new features

01:20:13   I have several

01:20:14   and you

01:20:15   two are going

01:20:16   to tell me

01:20:16   if this was

01:20:17   a real feature

01:20:17   of clips

01:20:18   or a feature

01:20:19   that I made

01:20:20   up

01:20:20   here we go

01:20:20   okay I was

01:20:21   wondering

01:20:22   when are we

01:20:22   surely he's

01:20:23   not just going

01:20:23   to tell us

01:20:24   the features

01:20:24   of clips

01:20:25   for 10 minutes

01:20:25   I've got a

01:20:26   monologue

01:20:26   about clips

01:20:27   I see

01:20:28   feature number

01:20:30   one

01:20:30   selfie scenes

01:20:32   use the true

01:20:33   depth camera

01:20:34   system to

01:20:35   allow users

01:20:35   to record

01:20:36   themselves

01:20:36   against

01:20:37   immersive

01:20:38   animated

01:20:39   backdrops

01:20:40   that include

01:20:40   real feature

01:20:42   I mean that

01:20:44   is a real

01:20:44   feature I

01:20:44   remember it

01:20:45   but you

01:20:45   want to

01:20:45   just say

01:20:46   them

01:20:46   yeah I

01:20:46   think you

01:20:47   can just

01:20:47   interrupt me

01:20:47   yeah

01:20:47   it's really

01:20:49   kind

01:20:49   yeah it's

01:20:50   true

01:20:50   number two

01:20:51   selfie scenes

01:20:53   included content

01:20:54   from Pixar

01:20:55   films

01:20:58   true

01:20:58   I remember

01:20:59   there being

01:21:00   films

01:21:01   yeah but

01:21:03   was it

01:21:03   Pixar or

01:21:04   was it

01:21:04   Star Wars

01:21:05   it was

01:21:05   definitely

01:21:06   Star Wars

01:21:06   because that's

01:21:07   what I

01:21:07   remember

01:21:08   yeah I

01:21:08   remember

01:21:09   Star Wars

01:21:09   actually

01:21:10   and so

01:21:12   this is one

01:21:12   of those

01:21:12   Pixar

01:21:13   this is a

01:21:14   thing where

01:21:14   it's like

01:21:15   did it

01:21:16   have Star

01:21:17   Wars and

01:21:18   Pixar or

01:21:18   did it

01:21:19   have Star

01:21:19   Wars so

01:21:20   Steven said

01:21:20   it has

01:21:21   Pixar

01:21:21   yeah I

01:21:22   think it

01:21:23   was just

01:21:23   Star Wars

01:21:23   I'm gonna

01:21:24   say it

01:21:24   also had

01:21:25   Pixar

01:21:25   just for

01:21:26   just for

01:21:26   the fun

01:21:27   it did

01:21:27   selfie

01:21:28   scenes

01:21:28   debuted

01:21:29   with content

01:21:29   from the

01:21:30   Incredibles 2

01:21:31   okay

01:21:32   did it have

01:21:34   Star Wars

01:21:34   as well

01:21:35   I actually

01:21:36   don't know

01:21:37   I read a lot

01:21:39   of it or am I

01:21:39   gonna ruin your

01:21:40   questions if I

01:21:41   Google this

01:21:41   Google it

01:21:42   no you can

01:21:42   Google it

01:21:43   I don't have

01:21:43   anything about

01:21:43   Star Wars in

01:21:44   here

01:21:44   no but like

01:21:45   selfie scenes

01:21:46   you have more

01:21:46   questions

01:21:47   oh

01:21:47   let's search

01:21:48   for it at

01:21:48   the end

01:21:48   okay

01:21:49   okay

01:21:51   support for

01:21:53   AR features

01:21:54   and spatial

01:21:55   playback

01:21:55   on the

01:21:57   Vision Pro

01:21:57   no

01:21:59   never

01:22:00   no way

01:22:01   it's too

01:22:01   early

01:22:02   okay

01:22:03   it's uh

01:22:04   it's actually

01:22:04   not too

01:22:05   early but it

01:22:05   is false

01:22:06   they did

01:22:07   have something

01:22:07   called AR

01:22:08   spaces effects

01:22:09   so you would

01:22:10   scan your room

01:22:11   and then it

01:22:12   would put

01:22:12   things like

01:22:13   confetti or

01:22:14   sparkles in

01:22:14   front of you

01:22:15   and behind

01:22:15   you

01:22:16   they put way

01:22:17   too much

01:22:17   work into

01:22:17   this app

01:22:18   didn't they

01:22:18   so I have

01:22:19   a theory

01:22:19   about this

01:22:20   app

01:22:20   that it

01:22:21   was just

01:22:21   a playground

01:22:21   for like

01:22:23   other video

01:22:24   stuff they

01:22:24   wanted to

01:22:25   do

01:22:25   and they

01:22:26   just threw

01:22:26   it in

01:22:27   there

01:22:27   um

01:22:28   okay

01:22:29   true or

01:22:31   false

01:22:32   eclipse

01:22:34   update in

01:22:34   2019

01:22:35   added support

01:22:36   for Mickey

01:22:37   and Minnie

01:22:38   Mouse

01:22:38   stickers

01:22:39   true

01:22:41   false

01:22:42   it is

01:22:43   true

01:22:44   okay

01:22:45   literally a

01:22:45   headline

01:22:46   feature in

01:22:46   2019

01:22:47   I mean I

01:22:48   just didn't

01:22:49   I was like

01:22:50   oh well they're

01:22:51   not stickers

01:22:51   right was

01:22:52   stickers the

01:22:52   thing

01:22:53   stickers

01:22:53   stickers

01:22:54   stickers

01:22:54   2019

01:22:55   I guess that

01:22:57   was sticker

01:22:57   time wasn't

01:22:58   it 2019

01:22:58   yeah

01:22:59   we had a

01:22:59   stickers app

01:23:00   message apps

01:23:00   do you remember

01:23:01   iMessage apps

01:23:01   yeah I remember

01:23:02   Federico making

01:23:03   John cover

01:23:04   stickers in

01:23:04   uh

01:23:05   yes

01:23:05   in the

01:23:07   newsletter

01:23:07   well we

01:23:08   all

01:23:08   well John

01:23:09   I didn't

01:23:09   make John

01:23:10   John wanted

01:23:11   to

01:23:11   I mean I

01:23:13   remember

01:23:13   being at

01:23:14   release notes

01:23:14   I don't

01:23:15   remember if

01:23:15   this was the

01:23:16   one you were

01:23:16   at or not

01:23:17   and I

01:23:17   and I

01:23:18   vividly remember

01:23:19   John being

01:23:19   very unhappy

01:23:20   about it

01:23:21   he was stuck

01:23:22   in the hotel

01:23:23   room covering

01:23:23   sticker packs

01:23:24   and we went

01:23:24   out to

01:23:25   lunch

01:23:25   yeah

01:23:26   yeah

01:23:27   okay

01:23:27   do these

01:23:28   stickers

01:23:28   true or

01:23:30   false

01:23:30   as part

01:23:32   of clips

01:23:33   2.0

01:23:34   they added

01:23:35   landscape

01:23:36   orientation

01:23:36   support on

01:23:37   the iPad

01:23:38   yes true

01:23:40   yeah I'll

01:23:41   take true as

01:23:42   well

01:23:42   it's a trick

01:23:43   question it

01:23:43   was part of

01:23:44   clips 3.0

01:23:45   I took

01:23:46   them it

01:23:47   took them

01:23:47   three major

01:23:48   releases to

01:23:48   add

01:23:48   as far as

01:23:50   questions go

01:23:51   that one

01:23:52   sucks

01:23:52   look

01:23:52   like the

01:23:56   trick question

01:23:56   would be

01:23:57   it was

01:23:57   landscape

01:23:58   but not

01:23:59   on the

01:23:59   iPad

01:23:59   right

01:24:00   not like

01:24:01   oh it

01:24:01   was a

01:24:01   different

01:24:02   version

01:24:02   yeah

01:24:03   yeah

01:24:04   but yeah

01:24:06   you you

01:24:06   got us

01:24:07   you got us

01:24:08   true or

01:24:10   false

01:24:12   clips was

01:24:14   eventually

01:24:14   upgraded to

01:24:16   support 16

01:24:17   by 9

01:24:18   vertical video

01:24:19   I think

01:24:20   false

01:24:20   I also

01:24:22   think false

01:24:23   it is true

01:24:25   they eventually

01:24:26   came around to it

01:24:27   congratulations

01:24:28   also point of

01:24:29   clips 3.0

01:24:30   so it went

01:24:31   there you got

01:24:32   to 3.0

01:24:33   wow so

01:24:33   yeah I know

01:24:33   from I guess

01:24:34   vine to

01:24:35   Instagram stories

01:24:36   right is what

01:24:37   they were kind

01:24:37   of like

01:24:38   yeah

01:24:39   going after

01:24:39   that's kind

01:24:40   of a stretch

01:24:40   of time I

01:24:41   think

01:24:41   because it

01:24:42   was square

01:24:43   to like

01:24:44   portrait

01:24:44   yeah

01:24:45   because I

01:24:46   don't think

01:24:46   that would

01:24:46   have been

01:24:46   tick tock

01:24:47   then

01:24:47   I don't

01:24:48   think so

01:24:49   so you did

01:24:52   pretty well

01:24:52   I didn't keep

01:24:53   score or

01:24:53   anything but

01:24:54   you knew

01:24:54   clips better

01:24:54   than you

01:24:55   thought you

01:24:55   would

01:24:55   that's good

01:24:56   is that all

01:24:57   of them

01:24:58   yes

01:24:58   all right

01:24:59   so tell us

01:24:59   about star

01:25:00   wars

01:25:00   now

01:25:00   yeah

01:25:02   apple clips

01:25:03   2.0

01:25:04   selfie

01:25:04   scenes

01:25:05   taps

01:25:06   iphone 10

01:25:07   and star

01:25:07   wars

01:25:08   so there's

01:25:09   like the

01:25:09   millennium

01:25:09   falcon

01:25:10   you could

01:25:10   be at the

01:25:11   millennium

01:25:11   falcon

01:25:11   oh and also

01:25:12   you could be a

01:25:12   force ghost

01:25:13   oh that's good

01:25:14   that was a thing

01:25:15   you could do I

01:25:15   remember being a

01:25:16   force ghost

01:25:17   yeah so in

01:25:18   october 2025

01:25:19   apple announced

01:25:20   that clips was

01:25:21   no longer being

01:25:22   updated and

01:25:23   was no longer

01:25:24   available for

01:25:24   download by

01:25:25   new users

01:25:26   2025

01:25:27   2025

01:25:28   wow

01:25:29   if you had

01:25:30   october 25

01:25:31   not even a

01:25:31   year yet

01:25:32   um if you

01:25:33   had downloaded

01:25:34   it previously

01:25:34   you could go

01:25:35   into your

01:25:35   history and

01:25:35   redownload

01:25:36   it

01:25:36   um it

01:25:38   will run

01:25:39   on ios 26

01:25:40   and earlier

01:25:41   no promise

01:25:42   of feature

01:25:42   support

01:25:43   users were

01:25:45   encouraged to

01:25:46   save their

01:25:46   videos you

01:25:47   could save

01:25:47   videos with

01:25:48   any effects

01:25:49   or individual

01:25:50   clips without

01:25:51   effects so

01:25:52   they gave you

01:25:52   lots of

01:25:53   export options

01:25:53   i didn't

01:25:57   really use

01:25:57   clips for

01:25:58   anything serious

01:25:59   i'm sure i

01:25:59   downloaded it i

01:26:00   did download it

01:26:01   because it was

01:26:01   in my history

01:26:01   i went and

01:26:02   looked for it

01:26:02   um because

01:26:04   i'm sure we

01:26:04   talked about it

01:26:05   at some point

01:26:06   but as

01:26:08   my parting

01:26:08   gift to

01:26:09   you in

01:26:10   episode 600

01:26:11   i've made

01:26:13   a clips video

01:26:14   that i'm

01:26:14   putting in the

01:26:15   discord right

01:26:15   now to be in

01:26:16   the show notes

01:26:16   people can go

01:26:17   enjoy just 30

01:26:18   seconds um

01:26:19   maybe maybe

01:26:20   y'all could

01:26:21   um uh

01:26:23   talk through

01:26:24   this video

01:26:24   narrate it

01:26:24   for people

01:26:25   oh my god

01:26:25   all right

01:26:26   this is breaking

01:26:27   news it says

01:26:28   at the top

01:26:29   breaking news

01:26:32   steven's doing

01:26:34   some real

01:26:34   vlogging

01:26:35   and it's

01:26:37   doing some

01:26:37   live captions

01:26:38   of him

01:26:38   oh and

01:26:39   here we go

01:26:39   we're like

01:26:40   looking at

01:26:40   some old

01:26:40   computers in

01:26:41   like a

01:26:42   cartoon style

01:26:43   oh here's

01:26:44   albert the cat

01:26:45   there's a cat

01:26:46   we're doing

01:26:46   one of those

01:26:47   fan cams of

01:26:48   albert now

01:26:48   oh this is

01:26:49   this is some

01:26:50   ubiquity gear

01:26:51   shout out

01:26:52   oh steven's

01:26:53   falling over

01:26:54   and it's

01:26:55   and it's

01:26:55   steven's dead

01:26:56   oh that's

01:26:57   a shame

01:26:57   incredible

01:26:58   that was really

01:26:59   good steven

01:27:00   thank you

01:27:01   i'm just gonna

01:27:01   say this you

01:27:02   could just turn

01:27:02   you could turn

01:27:03   this into your

01:27:03   yeah we need

01:27:04   more we need

01:27:05   more uh

01:27:05   albert fan

01:27:06   cams yeah

01:27:07   and also just

01:27:08   just general

01:27:08   steven clips

01:27:09   videos maybe

01:27:10   maybe i just

01:27:11   use clips

01:27:11   so this should

01:27:13   be like your

01:27:13   thing now

01:27:14   yeah and

01:27:15   then over time

01:27:16   you would have

01:27:16   to like keep

01:27:17   old hardware

01:27:18   to keep so

01:27:19   you could run

01:27:20   it you know

01:27:21   like it just

01:27:21   feels very much

01:27:22   like a steven

01:27:22   thing it's

01:27:23   already janky

01:27:24   like it works

01:27:25   on 26 but

01:27:26   of course the

01:27:27   ui is all

01:27:27   like ios 17

01:27:28   and 18

01:27:29   yeah uh

01:27:30   it has like

01:27:32   soundtracks you

01:27:34   can download and

01:27:35   they work but

01:27:35   the downloads are

01:27:36   very slow like

01:27:37   one computer

01:27:38   somewhere is

01:27:39   hosting them

01:27:39   there's one

01:27:40   mac mini yeah

01:27:41   that is hosting

01:27:42   those yeah

01:27:43   it's also running

01:27:44   open claw for

01:27:44   eddie q and

01:27:45   they just

01:27:47   snuck it in

01:27:47   there

01:27:47   and so i

01:27:50   was going to

01:27:51   put it on

01:27:51   youtube just

01:27:52   to have a

01:27:52   cleaner link

01:27:53   for the show

01:27:53   notes and

01:27:54   youtube uh

01:27:55   had a copyright

01:27:56   mark on the

01:27:58   music even though

01:27:59   it's supposed to

01:28:00   be royalty free

01:28:00   so that's

01:28:02   hilarious it's

01:28:03   uh on 512

01:28:04   pixels so

01:28:06   there you go

01:28:06   that's really

01:28:07   funny i guess

01:28:08   well i guess

01:28:09   they let the

01:28:10   rights expire for

01:28:11   that piece of

01:28:12   music wherever

01:28:12   apple got it

01:28:13   from right

01:28:13   yeah i bet

01:28:15   i bet it

01:28:15   expired and

01:28:16   no one in

01:28:16   cupertino noticed

01:28:17   did it still

01:28:18   have the star

01:28:19   wars stuff in

01:28:19   there and stuff

01:28:20   like that not

01:28:20   that i so not

01:28:22   that i saw

01:28:23   because i can

01:28:24   imagine maybe the

01:28:24   deal for that

01:28:25   stuff may have

01:28:26   expired

01:28:26   yeah maybe they

01:28:28   pulled it out

01:28:29   yeah it definitely

01:28:30   felt like a lot

01:28:32   of the ui was

01:28:33   sort of stripped

01:28:34   down from maybe

01:28:34   what it once was

01:28:35   and it's also

01:28:36   just really weird

01:28:37   like the live

01:28:37   titles are a

01:28:38   separate thing

01:28:39   than recording

01:28:39   video you can't

01:28:42   tell it this is a

01:28:43   video clip add

01:28:44   titles to it

01:28:45   it's just

01:28:45   okay it's

01:28:46   very old

01:28:47   school in

01:28:48   many ways

01:28:48   um but

01:28:51   yeah that's

01:28:52   the end of

01:28:52   my clip

01:28:53   show for

01:28:54   you amazing

01:28:55   thank you steven

01:28:56   this is really

01:28:56   good this is

01:28:57   really good you

01:28:58   never know what

01:28:58   you're going to

01:28:59   get when it

01:28:59   says hold for

01:29:00   someone in the

01:29:01   document and i

01:29:02   was very nervous

01:29:03   at the beginning

01:29:04   that i thought you

01:29:04   were just going to

01:29:05   read the wikipedia

01:29:05   page for clips at

01:29:06   us

01:29:07   no but you

01:29:08   really you

01:29:08   really this was

01:29:10   like you very

01:29:10   much balled this

01:29:12   where we

01:29:12   started at a

01:29:13   certain level

01:29:14   and you

01:29:14   pulled it up

01:29:15   to quiz and

01:29:16   then pulled it

01:29:17   up even further

01:29:18   to content

01:29:19   creation so

01:29:20   bravo there's

01:29:21   there's the old

01:29:21   double ball they

01:29:22   called it

01:29:22   federico the

01:29:23   double ball the

01:29:24   double the full

01:29:25   otter yeah

01:29:26   yes you really

01:29:27   you uttered it

01:29:28   you smashed that

01:29:29   to pieces just

01:29:30   like an otter

01:29:30   would i did uh

01:29:32   yeah it was it

01:29:33   was a joy um

01:29:34   so that's it

01:29:35   that's that's

01:29:36   episode 600 we

01:29:37   did it hooray

01:29:38   we did it

01:29:39   and this is

01:29:40   unfortunately is

01:29:41   the last episode

01:29:41   of connected

01:29:42   thanks for

01:29:43   listening everyone

01:29:43   it's been an

01:29:46   honor to serve

01:29:47   you

01:29:47   no no no

01:29:48   we've loved

01:29:50   doing this show

01:29:51   so much

01:29:51   unfortunately our

01:29:52   relationship has

01:29:53   become too

01:29:54   fractured at this

01:29:55   point it's an

01:29:55   artifice it's all

01:29:57   fake this whole

01:29:58   show is written by

01:29:59   steven every week

01:30:00   and he's had

01:30:01   enough of writing

01:30:01   it so goodbye

01:30:02   everybody

01:30:03   that's not true

01:30:03   uh if you want

01:30:05   to find links of

01:30:06   the stuff we spoke

01:30:07   about just a

01:30:08   breathtaking amount

01:30:11   of things this

01:30:11   week uh you can

01:30:13   go to your podcast

01:30:14   player you can go

01:30:15   to the web at

01:30:16   relay.fm slash

01:30:17   connected slash

01:30:18   600 there you can

01:30:21   leave us feedback or

01:30:22   you can go to

01:30:22   connectedfeedback.com

01:30:23   drop us a note and

01:30:25   you can join and get

01:30:26   connected pro which

01:30:27   is the longer and

01:30:28   ad-free version of

01:30:29   the podcast that we

01:30:30   do each and every

01:30:32   week so at the

01:30:33   beginning of each

01:30:33   episode we do a

01:30:34   special topic this

01:30:36   week we spoke about

01:30:37   framework and

01:30:37   their uh new

01:30:39   laptop uh 13

01:30:42   laptop 13 pro

01:30:44   laptop whatever

01:30:45   they call it the

01:30:46   name is bad

01:30:47   whoa just the

01:30:49   laptop laptop 13

01:30:51   pro 13 pro

01:30:52   uh fascinating

01:30:53   company i think we're

01:30:54   all very interested

01:30:55   in what they're

01:30:55   doing uh so we

01:30:56   talked about that

01:30:56   no ads and then

01:30:58   at the end we pick

01:30:59   titles and

01:31:00   subtitles and

01:31:00   sometimes wrap

01:31:01   things up so you

01:31:02   can get all of

01:31:03   that it's just

01:31:03   seven bucks a

01:31:04   month get

01:31:05   connected pro

01:31:06   dot co

01:31:07   oh you can find

01:31:09   prince flexi

01:31:10   federico at

01:31:12   max stories dot

01:31:13   net where he makes

01:31:14   john cover sticker

01:31:15   packs no not

01:31:17   true they just

01:31:18   don't publish those

01:31:19   articles anymore

01:31:20   this is for

01:31:20   internal consumption

01:31:21   only tom tom

01:31:22   tom tom voies as

01:31:26   we call him he's

01:31:27   just a man of

01:31:28   habit federico

01:31:29   doesn't even want

01:31:29   him to do it

01:31:30   anymore but he

01:31:30   just can't stop

01:31:31   yeah uh yes and

01:31:34   you guys spoke about

01:31:34   frames four last

01:31:35   week which i loved

01:31:36   the conversation it's

01:31:37   awesome um thank

01:31:38   you so if you

01:31:39   haven't played with

01:31:39   that dear listener

01:31:40   go seriously go

01:31:41   check it out it's

01:31:42   really cool thank

01:31:43   you thank you

01:31:43   mike hosts many

01:31:44   other shows here on

01:31:45   relay and you can

01:31:46   check his work out

01:31:47   at cortex brand and

01:31:48   you can read his

01:31:49   blog at

01:31:50   theenthusiast.net

01:31:52   yeah i need to

01:31:53   post that a blog

01:31:54   you need to have a

01:31:56   post to be like i'm

01:31:57   back i'm back to

01:31:57   posting i'm back to

01:31:59   blogging everyone i'm

01:32:00   back on my cadence

01:32:00   now that's all right

01:32:01   uh i am your

01:32:03   attorney general flexi

01:32:04   you can find my

01:32:06   writing at 512pixels.net

01:32:08   and where can they

01:32:09   find your clips

01:32:10   videos uh 512pixels.net

01:32:12   no like where else

01:32:14   are you gonna post

01:32:14   on instagram uh

01:32:17   yes i will put it

01:32:18   on instagram uh

01:32:19   ismh86 on

01:32:21   instagram i almost

01:32:23   forgot about it

01:32:24   today though no it'll

01:32:26   be later in the week

01:32:26   yeah because then you

01:32:28   don't want you don't

01:32:28   want to spoil it yeah

01:32:29   i'm gonna put it in my

01:32:30   task manager post

01:32:32   clips video wow

01:32:35   to ig i like that

01:32:36   we've made you oh

01:32:37   ig look at that

01:32:38   connected

01:32:38   friday 3 30 p.m

01:32:44   is that omni focus is

01:32:46   that where that went

01:32:46   i don't talk about

01:32:47   that wait i'm

01:32:49   yes it is

01:32:50   it is okay

01:32:50   i'm like wow he's

01:32:52   done it again

01:32:53   i'd like to thank our

01:32:55   sponsors this week

01:32:57   kelford inc

01:32:58   applicat and fundera

01:32:59   powered by nerd

01:33:00   wallet

01:33:01   thank you for

01:33:02   listening putting up

01:33:04   with us all these

01:33:04   years we're not going

01:33:05   anywhere so until

01:33:07   next week boys say

01:33:08   goodbye

01:33:09   Arrivederci

01:33:10   Cheerio

01:33:11   Bye y'all