PodSearch

Connected

515: "Endpoints"

 

00:00:00   [MUSIC]

00:00:07   >> From Relay, this is Connected, Episode 515.

00:00:11   Today's show is brought to you by our excellent sponsors,

00:00:13   NetSoot, Vitaly, ExpressVPN, and KRCS.

00:00:17   I'm one of your three co-hosts, Federico Vitticchio,

00:00:19   and it's my pleasure to introduce

00:00:21   our keynote chairman, Stephen Hackett. Hello, Stephen.

00:00:25   >> Hello, Federico. How are you?

00:00:27   >> I'm doing great. Yeah, I'm happy to be here,

00:00:31   and I think it's going to be a fun episode.

00:00:33   >> I think it is too. I'd like to

00:00:35   introduce our annual chairman, Mr. Mike Hurley.

00:00:38   >> Hello. It's interesting to think that

00:00:41   keynote chairmanship is probably going to go back up.

00:00:43   Well, it's not probably. It is going to go back up in

00:00:45   a couple of weeks. I wonder if you're going to retain.

00:00:47   >> We'll see. The iPhone event,

00:00:48   I mean, it can happen anytime.

00:00:51   >> Yeah, it could be tomorrow.

00:00:53   >> Well, I mean, maybe.

00:00:56   I mean, look, these days, it could be.

00:00:58   >> Do you know something we've done?

00:00:59   >> No, but it could be though, right?

00:01:01   Because they could just put out a video.

00:01:03   >> Remember when they did

00:01:06   that weird Mac event for Halloween last year?

00:01:09   >> So stupid.

00:01:11   >> Sometimes I feel like I don't know why they did it.

00:01:14   >> I think in my brain,

00:01:16   I think about that event with the same energy,

00:01:19   sort of like the same brain energy and

00:01:22   brain vibe as the iPhone 5C.

00:01:25   >> Interesting.

00:01:30   >> It's got that, I don't know, sort of giving that back.

00:01:33   >> I hated that event.

00:01:34   I hated that it was so late.

00:01:36   I hated that it messed up my week and that

00:01:38   they didn't even bother to lean into it.

00:01:41   They had one werewolf joke and that was it.

00:01:45   Every single person should have been

00:01:47   in a fancy dress for that in costume.

00:01:50   >> Yeah. What was it even about?

00:01:53   >> M3 Macs.

00:01:54   >> There didn't really seem to be

00:01:56   an actual reason for why they did it.

00:01:59   >> The M3, nobody cares about the M3.

00:02:01   Because people really love the M2 and people are

00:02:04   looking forward to the M4 but nobody cares about the M3.

00:02:07   >> Yeah, the M3 is lost.

00:02:09   >> It's the chip that was off the track.

00:02:14   The process that the M3 is on will never be used again by TSMC.

00:02:20   I think that's the case.

00:02:21   So it's just like they did it because they wanted it,

00:02:23   but now we're going to go back on.

00:02:25   They're still going to jump on the M4 train at some point.

00:02:27   >> Anyway, yeah.

00:02:29   We have some excellent follow-up about something we said last week

00:02:35   about plastic and coming from front of the show, Dr. Drang.

00:02:40   Just listen to another episode of Mike was Right.

00:02:44   The generic term for plastics that Federico was searching for is polymer.

00:02:51   Polycarbonate is a type of polymer.

00:02:53   As are polys, how do you say this?

00:02:56   >> I don't know.

00:02:57   >> Polystyrene, polyethylene, and polypropylene.

00:03:01   >> Those are the three worst Pokemon names I've ever heard.

00:03:04   >> Yeah.

00:03:05   >> Oh, you know?

00:03:06   >> No, you're thinking of Polywag.

00:03:08   >> Polywirl, Polywrath.

00:03:12   The great thing is Steven didn't know that.

00:03:15   It's a great joke, but there actually are.

00:03:18   >> Steven, that's a great unintended joke.

00:03:20   Well done.

00:03:20   Polywag, Polywirl, Polywrath.

00:03:23   >> You know I hang with Lickitung.

00:03:25   >> Lickitung.

00:03:25   >> Mm-hmm.

00:03:26   There's also Politoad.

00:03:28   >> Oh, yeah.

00:03:29   >> Remember Politoad, the green one?

00:03:30   Yeah.

00:03:31   Anyway, Dr. was saying not all polymers start with poly, but many do.

00:03:37   Sadly, I don't know offhand what type of polymer was used in the Performa cases,

00:03:42   but I feel certain that the information floating around --

00:03:46   but I feel certain that information is floating around the internet.

00:03:49   And in the thread, Alex Padilla said the original Macintosh had an ABS plastic case

00:03:57   according to a website.

00:03:59   And if I had to make an uneducated guess, I'd say the Performas were probably ABS as well,

00:04:05   to which the doctor replied, "Makes sense.

00:04:07   A well-established material with good mechanical properties."

00:04:11   So yeah, ABS.

00:04:13   That's a type of plastic.

00:04:15   And ABS is very popular in mechanical keycaps.

00:04:20   Mechanical keycaps love ABS.

00:04:22   >> There you go.

00:04:23   I'm glad we got to the bottom of that.

00:04:24   >> Thank you, doctor.

00:04:25   >> Thank you, Dr. Drang.

00:04:27   >> Thank you, doctor.

00:04:28   The next one -- so I was looking at this item in our notes last night as I was preparing for the show.

00:04:35   This app that -- I don't know who put it in the document.

00:04:40   >> I did.

00:04:40   >> This app is changing my life.

00:04:42   >> Yeah.

00:04:42   >> In a way that like -- it's making me feel like it's one of those rare moments these days

00:04:51   when I am genuinely surprised by a new application on my phone.

00:04:56   So, Stephen, what is it about?

00:04:58   >> Yeah, so we were talking about the how do I watch YouTube without getting sucked into the algorithm, right?

00:05:05   And so listener Michael sent in an app that they wrote called Unwatched.

00:05:10   And it uses RSS feeds because each of your channel has an RSS feed.

00:05:15   YouTube makes it kind of difficult to find.

00:05:17   But a lot of apps if you like plug in the channel name, it will just automatically kind of build --

00:05:22   you know, get the feed URL for you.

00:05:24   So he combined RSS, an embedded video player, and a triaging system.

00:05:29   And so you subscribe to playlists or channels.

00:05:32   And they come in and it -- I mean, honestly, playing with it,

00:05:37   it kind of reminds me of like a full featured podcast client, right?

00:05:39   >> This is sick.

00:05:42   >> Yeah.

00:05:42   >> This is incredible.

00:05:43   So I spent like an hour using this app last night.

00:05:46   This app -- so basically, I'm just going to say these two magic words.

00:05:50   It's Castro for YouTube.

00:05:52   >> Exactly.

00:05:53   >> This is what this app does.

00:05:55   You follow your channels.

00:05:57   There's a bunch of ways to -- there's even like an import tool that uses the Google takeout export

00:06:04   to automatically -- yeah, you can do that.

00:06:07   You can use your takeout file from Google.com and import it into the app and it's going to,

00:06:11   you know, sift through and get all your channels.

00:06:13   Or you can search for those manually, which is what I did.

00:06:17   And this app, like, it really is a game changer in the sense

00:06:21   that it just uses the same triage-based mentality of Castro.

00:06:25   Like, everything goes in the inbox, and then from the inbox, you can put them in your queue.

00:06:31   And it lets you watch -- this was very important for me.

00:06:34   It lets you watch those episodes.

00:06:36   In full screen, like, it opens like a YouTube web player at the top of the screen.

00:06:42   But that web player somehow, unlike other apps, it lets you switch to even 4K quality.

00:06:49   >> Yeah.

00:06:49   >> So you can do that.

00:06:51   And the bottom half of the screen kind of looks like the now playing design of a podcast client

00:06:57   in the sense that it's got the same Castro-inspired playback speed control.

00:07:03   It lets you navigate chapters of a video.

00:07:08   It lets you manage your queue from there.

00:07:10   There's a sleep timer at the bottom.

00:07:13   You can reopen the menu at any point.

00:07:16   So if you want to jump to something else in your queue, you can do that without having

00:07:21   to go to a separate page.

00:07:22   And it even keeps track.

00:07:24   I don't know how this developer did it, but it even keeps track

00:07:28   of your progress while watching a video.

00:07:30   So I'm watching this interview with Mark Zuckerberg,

00:07:32   and it's like 20 minutes.

00:07:33   And I only watched seven minutes last night before falling asleep.

00:07:37   And the app remembers this.

00:07:38   The app knows that I got to resume from there.

00:07:41   And when I hit play on that player, it resumes from those seven minutes.

00:07:45   Like, the only thing about this app is, like, there's a couple of things that I would like to see.

00:07:52   I think it's very gesture-based.

00:07:55   Like, everything, every video you manage via swipe gestures.

00:07:59   And I think there should probably also be context menus instead of just the swiping left and right.

00:08:08   The other thing is that I just cannot explain to myself.

00:08:12   I mean, it's pretty cool.

00:08:14   So this app is open source, totally free, without a way to give Michael money.

00:08:21   Michael, listen to me.

00:08:22   This app is incredible.

00:08:24   Please put a donation thing in the app to let us give you money for this.

00:08:29   Because this, like, I'm not exaggerating.

00:08:32   This app is going to be a game changer for me.

00:08:34   It's on the iPhone, it's on the iPad, it syncs with iCloud.

00:08:37   I have been looking for years for this sort of experience.

00:08:42   Please let us give you money for your effort.

00:08:44   This truly, at the moment, one of my favorite app debuts of the year.

00:08:51   And I'm assuming that if I sign into YouTube in the app, I'm not going to get ads because I'm YouTube Premium, right?

00:09:05   I have not seen...

00:09:06   I signed in via...

00:09:07   So I signed into the YouTube web view.

00:09:12   I have not seen any ad.

00:09:15   And also, if you sign in, that means when you go to a channel page, like, if you sign in, it's very easy to re-follow the same channels in Unwatched.

00:09:27   Because you can just go to your subscriptions, click through the ones you want to add to the app.

00:09:31   And something else that the app does that is very cool, it sort of overlays a plus button on top of those channel pages that allows you to add that channel back into the app.

00:09:42   And of course, you can also view those videos by channel.

00:09:46   So you can browse...

00:09:47   It's not just the inbox and the queue.

00:09:49   You can also browse all videos from a channel with a dedicated UI.

00:09:54   And you can even set defaults for each channel.

00:09:59   So, for example, if there's a channel...

00:10:00   If typically you listen, you watch videos at 1.3x, which is what I do, but there's a particular creator that talks very fast.

00:10:08   And so, I don't know, 1.3x, you know, you cannot do it.

00:10:11   You can set a default speed per channel.

00:10:14   You can also set a default placement, sort of like Castro.

00:10:17   So you can do like, oh, every single video from, I don't know, an upgrade on YouTube, I want to immediately put it at the top of my queue.

00:10:25   You can do that, like in a podcast client.

00:10:27   It's seriously incredible, all the things this app does, and the fact that it's free on open source.

00:10:33   And I just was like, oh, I added some stuff and I was like, ah, I don't want to see shorts.

00:10:38   But you can hide shorts too.

00:10:40   Mm-hmm.

00:10:41   You can't.

00:10:41   Because I don't need shorts in this list, right?

00:10:44   This is going to be long for...

00:10:45   This is so good.

00:10:47   This is so good.

00:10:49   Yeah.

00:10:49   Wow.

00:10:50   Look at that.

00:10:51   Huh.

00:10:52   It's already on the iPad.

00:10:55   This is good.

00:10:55   Yeah.

00:10:57   Yeah, I mean, truly, truly wild.

00:11:00   I was so surprised.

00:11:01   I saw this in the nonsense, and I was like, wait a second.

00:11:04   Because I've seen these YouTube RSS tools before.

00:11:08   Most of them, to be fair, they're kind of terrible.

00:11:12   This one is the real deal.

00:11:14   And it's based on the RSS feeds, so it's not using any private API for YouTube.

00:11:19   But YouTube shouldn't be upset that they're doing this, because the RSS feeds for the channels are a documented thing.

00:11:26   So yeah, it immediately went to my home screen.

00:11:31   And finally, I was looking for a way to see videos from my favorite subscriptions,

00:11:36   without all the clutter of the YouTube homepage.

00:11:39   And this is perfect.

00:11:42   That's cool.

00:11:43   Good luck.

00:11:44   Ben wrote in with a similar app for Reddit called Winston.

00:11:53   And so it is another open source app.

00:11:57   It's a developer tool for developers to test their own Reddit API keys.

00:12:02   But really, what it is is a Reddit client.

00:12:04   [laughter]

00:12:07   So yeah, I wanted to use this.

00:12:11   The problem is that the beta is full on TestFlight.

00:12:16   So you cannot join.

00:12:18   I tried, and TestBeta is full.

00:12:20   10,000 TestFlight users it says.

00:12:24   That's the maximum number of slots.

00:12:26   So this is the delta kind of idea, right, is what they're doing here.

00:12:32   Like, here's a thing that kind of shouldn't exist, but we're doing it.

00:12:36   And people will use it on TestFlight forever.

00:12:41   Yeah.

00:12:41   It looks nice.

00:12:42   It looks very nicely made.

00:12:44   It looks really nicely made.

00:12:46   Yeah, it looks very like iOS native, sort of inspired by reminders with that navigation

00:12:52   at the top of the page.

00:12:53   Yeah, it looks very nice.

00:12:54   But sadly, I cannot join the beta.

00:12:59   Bummer.

00:13:01   I also saw this recommendation by a listener, Lincoln.

00:13:05   Also, a few people on Mastodon wrote in to say the same thing.

00:13:09   If you disable your YouTube watch history, it also disables the front page algorithm

00:13:13   that feeds your videos.

00:13:15   Use the subscriptions page to view only those channels you've subscribed to.

00:13:21   But I'm not sure I want to disable my watch history.

00:13:23   That's the thing.

00:13:24   Like, the watch history is convenient for me.

00:13:26   Like, if I want to continue watching a video, it's a feature

00:13:30   that I use all the time, especially on the YouTube app on my TV.

00:13:37   It's very convenient to just go to the history and pick up where you're left off with the

00:13:41   video that I was watching on the phone.

00:13:42   So I don't want to give that up.

00:13:44   But I feel like with Unwatched and the official YouTube app still installed for search and

00:13:52   the occasional browsing of the homepage, I think I'm pretty much set.

00:13:56   So, yeah.

00:13:58   Yeah, I agree.

00:13:59   I find the history stuff useful.

00:14:02   And, you know, yes, the algorithm can be a pain.

00:14:06   But I didn't even say this on the episode, but like, I basically just go to my subscription

00:14:13   box on YouTube.

00:14:14   I don't I very rarely will go to see what it suggests.

00:14:18   Very rarely will follow the things in the side.

00:14:22   But I am I have installed and set up Unwatched.

00:14:26   And my only feedback from Michael, too, is like, I would love for you to officially bless

00:14:29   the Mac because it the iPad app runs, but it basically crashes no matter what I tried

00:14:36   to do.

00:14:37   So.

00:14:38   Mac client, please.

00:14:39   Yeah, I mean, if we're making feature requests, obviously, you know, iOS 18 support for icon

00:14:46   colors, icon tinting.

00:14:48   Yes, maybe a control center control to, I don't know, open a specific channel or open

00:14:54   a random video from your queue or something like that.

00:14:57   You know, iOS 18 support.

00:14:59   But also but really, Michael.

00:15:02   Let me give you money.

00:15:03   Let us give you money for this.

00:15:05   It's really well done.

00:15:08   So in my weekly celebration of performer month where I go through Steven's articles, all

00:15:14   I'm really looking for is what I found today, which is it appears like you bought another

00:15:17   one.

00:15:18   It's the last one.

00:15:20   I think four total.

00:15:22   You bought four.

00:15:23   So you have bought one a week, which I think is what I said you would do.

00:15:27   Well, it's one a week as the articles come out.

00:15:30   The purchases are all very close together.

00:15:32   But yeah, but yeah, that's semantics.

00:15:36   Like just because you bought them all in one week, you know, I buy one a week before in

00:15:42   one week.

00:15:43   Who's laughing now?

00:15:44   Yep.

00:15:45   Performer month marches on.

00:15:46   It's a box.

00:15:47   It marches on.

00:15:48   We got a.

00:15:50   Power PC transition.

00:15:52   We got all in ones, all sorts of stuff.

00:15:55   We've got one week left.

00:15:56   Well, yeah, it will end.

00:15:59   The last post will go up on the 27th because Wednesday, the 28th, we have something else

00:16:04   exciting to do.

00:16:05   Okay.

00:16:06   So then the long national nightmare is over.

00:16:08   The month long holiday will unfortunately wind down.

00:16:15   You created your own spending event like a Black Friday.

00:16:19   Bays August.

00:16:20   Yeah, I guess it doesn't have the same, same ring to it.

00:16:27   Really.

00:16:28   I hate it.

00:16:31   Relay has turned to 10.

00:16:32   We did it.

00:16:33   We're now over 10 years old as a company.

00:16:36   Congratulations everyone, which also means this podcast is now over 10 years old.

00:16:40   Don't forget that, which is a wild thing to consider.

00:16:45   We spoke a bit a month ago about our 10th anniversary show.

00:16:50   During that week, a friend of the show, Ian, was in town and he was making a video about

00:16:59   the live show.

00:17:01   What ended up kind of happening is the video turned into a celebration of Relay by the

00:17:09   people involved.

00:17:10   So Ian spent some time talking to all of the hosts that were there.

00:17:15   He also interviewed me and Steven.

00:17:16   He has a second video coming out the end of this week, which is like a two hour interview

00:17:22   that we did with him.

00:17:24   But this video, it's called 10 and it is just beautiful.

00:17:29   It's 15 minutes long.

00:17:30   I've watched it three times.

00:17:31   I've cried every time.

00:17:33   I love it so much.

00:17:35   It's so perfect and is so incredible to see all of the people that we work with all give

00:17:42   very similar answers about how about like what Relay means to them.

00:17:47   It's so beautiful and I really hope that you take some time to watch it because I don't

00:17:54   think you'll regret it.

00:17:55   It's so good.

00:17:56   It's so, so good.

00:17:57   Yeah, it really is.

00:17:59   And it made it.

00:18:02   I didn't send it, but it made it into like a family text thread.

00:18:06   So like I had people talking about it.

00:18:10   Really awesome.

00:18:11   It's funny.

00:18:12   It's funny.

00:18:13   It's funny.

00:18:14   It's funny.

00:18:15   It's funny.

00:18:16   I'm not a family chat.

00:18:17   I'm not.

00:18:18   Watch this suckers.

00:18:19   So yeah, there's that.

00:18:20   And then you and I did our traditional annual Q&A.

00:18:22   That's in the departures feed as well as the crossover feet if you're a member.

00:18:26   So go check that out.

00:18:27   Yeah.

00:18:28   Go check it out and happy anniversary, birthday.

00:18:31   Here's the thing.

00:18:32   I get struggle with an is it an anniversary or is it a birthday?

00:18:36   I think it's an anniversary because we have matching tattoos, but but wouldn't the 10th

00:18:41   anniversary be well, isn't a birthday just for like people like would you say like would

00:18:49   you say to a person happy 36th anniversary on the day of their birth?

00:18:56   You know, okay.

00:18:57   But like our anniversaries and birthdays, the same thing.

00:19:01   So like, yeah, it is right.

00:19:04   Because it's all plus one plus one.

00:19:06   Yeah.

00:19:07   Yeah.

00:19:08   Okay.

00:19:09   So you're like your first anniversary 12 months into your thing, just like your birth, which

00:19:13   is the same as a birthday.

00:19:14   All right, cool.

00:19:15   I get confused at that.

00:19:16   Sometimes it's just some things.

00:19:17   So it's like inaugural and I don't know, like annual first annual first annual.

00:19:21   Yeah.

00:19:22   Totally fine to use all the time.

00:19:24   Jason totally fine first and well, it's fine when you commit, which I did.

00:19:29   Right.

00:19:30   So like you can say first annual if you know you're doing another one, but that's the only

00:19:34   time that you can ever do it.

00:19:35   And I did it and we've done like 10 upgrade is now.

00:19:39   So I was right to call it the first annual.

00:19:40   All right.

00:19:41   So and I like anniversary because yeah, birthday would imply that it was a living thing, which

00:19:46   is interesting to consider.

00:19:48   And we're not done talking about the anniversary.

00:19:50   We will be back next year.

00:19:51   We probably won't focus on it so much.

00:19:54   I feel like we've got to focus on them less now.

00:19:57   Yeah.

00:19:58   Agreed.

00:20:01   This episode of connected is brought to you by NetSuite.

00:20:04   Public math, the less money you spend on operations and multiple systems are delivering your product

00:20:09   or service, the more margin your business has and the more money you get to keep.

00:20:15   But with higher expenses on things like materials, employees, distribution, and borrowing, everything

00:20:20   costs more.

00:20:22   So to reduce costs and headaches, smart businesses are graduating to NetSuite by Oracle.

00:20:28   NetSuite is the number one cloud financial system bringing accounting, financial management,

00:20:33   inventory and HR into one platform and one source of truth.

00:20:38   With NetSuite, you reduce IT costs because it lives in the cloud with no hardware required.

00:20:44   So it's accessed from anywhere.

00:20:46   You cut the cost of maintaining multiple systems because you've got one unified business management

00:20:50   suite.

00:20:52   You improve efficiency by bringing all your major business processes into one platform,

00:20:58   slashing manual tasks and errors.

00:21:01   Over 37,000 companies have already made the move.

00:21:04   So do the math and see how you'll profit with NetSuite.

00:21:08   It's important to find ways to cut costs and boost business performance as we all battle

00:21:13   higher expenses.

00:21:14   I know it firsthand as a small business owner myself.

00:21:18   And by popular demand, NetSuite has extended its one of a kind flexible financing program

00:21:23   for a few more weeks.

00:21:25   Let's head to NetSuite.com/connected.

00:21:35   Our thanks to NetSuite for the support of the show and all of Relay.

00:21:41   Are you boys excited for a brown iPhone?

00:21:48   You know what?

00:21:49   I'm committing to it now.

00:21:51   If this brown iPhone is real, it will be the phone I buy this year.

00:21:55   Okay.

00:21:56   I'm looking to do it.

00:21:57   Here's the thing.

00:21:58   It's not going to look like that image.

00:21:59   I said it's an image.

00:22:00   That's on the Mac.

00:22:01   I really hope not.

00:22:03   I need to reopen this image.

00:22:05   I need to look at it again.

00:22:06   Sonny Dixon has a very good track record of this stuff.

00:22:12   And so that's why you would post their images.

00:22:15   But these images, they are indications of color.

00:22:21   And I actually think there is a Macrumors article where they have kind of rendered what

00:22:26   this color could look like with a name that I also don't think is correct, which is called

00:22:30   desert titanium, which doesn't make any sense to me.

00:22:34   I think that is, Jason made the joke quickly on upgrade, but do you remember upgrade iPhone

00:22:40   math?

00:22:41   Remember that one?

00:22:42   Yeah, it was the plus, right?

00:22:43   Yeah.

00:22:44   So I think that the desert titanium, I can only assume is an error because that just

00:22:50   doesn't make any sense.

00:22:52   There isn't like titanium in the desert, right?

00:22:55   Like anyway.

00:22:57   Can you know for sure though?

00:22:59   You know what?

00:23:00   No, I actually can't know for sure.

00:23:01   That's a really good point.

00:23:02   That's a really good point.

00:23:04   The render that Macrumors have put together, I expect is more what this color is going

00:23:08   to look like, where it is kind of like a bronzy gold.

00:23:12   And maybe that would be what I would go for, even though I really like natural, but yes,

00:23:16   this looks brown.

00:23:17   I would be very surprised if this was brown.

00:23:22   And also don't forget, this has happened before.

00:23:24   Like brown iPhone has been a rumor before, but it obviously didn't come to fruition.

00:23:31   Mike, do you think this is in honor of the 20th anniversary of the Dave Matthews ban

00:23:36   bus incident?

00:23:37   Possibly.

00:23:42   I'll put a link in the show notes.

00:23:43   Synergy baby.

00:23:44   I don't know what that is.

00:23:45   That's good.

00:23:46   That's good.

00:23:47   I mean, the color's weird and I think it will be less weird than these renders show.

00:23:52   The thing that worries me about the iPhone colors this year is the part of the report

00:23:57   that the side rails are going to be shiny again.

00:24:00   I really like the matte look of the titanium.

00:24:04   And I don't want to go back to shiny.

00:24:08   No, I'm not excited about that.

00:24:11   I mean, the phone might get grippier, which is, I mean, that is like from a tactile perspective,

00:24:16   good.

00:24:17   But also Steven, why does it bother you?

00:24:19   You put your phone in that case.

00:24:20   But I know it's in there.

00:24:23   I've also realized listening to upgrade and you're talking about how you've dropped your

00:24:25   phone a couple of times that for years I was the person on the podcast not using a case.

00:24:31   And then finally my mini broken phones caught up with me and I have been using a case for

00:24:36   a while now.

00:24:37   But that aside.

00:24:38   That reminds me, there was something I wanted to talk to you guys about, about my iPhone.

00:24:44   So something I've realized is that there's a thing that I need to change in how I use

00:24:53   my iPhone.

00:24:54   So the display of my iPhone 15 Pro Max is really, really scratched.

00:25:03   There's a lot of scratches.

00:25:05   And I think this is happening not because I keep my phone in the same pocket as my keys.

00:25:10   I don't do that.

00:25:12   What happened is that over the past year, I have really made an effort to turn my phone

00:25:21   face down when we are like with friends at restaurants.

00:25:26   I've really made an effort to do it more often.

00:25:29   And in doing that, I have scratched the screen more than before.

00:25:34   So on one hand, these are like good scratches, you know, because like it means that what

00:25:39   I wanted to do, I've done it.

00:25:41   But at the same time, you know.

00:25:43   Yeah, exactly.

00:25:45   But I'm looking at it like, man, though, like it's really scratched.

00:25:50   And so this is problem number one.

00:25:53   Problem number two, I really want Apple to make a nano texture iPhone and I don't think

00:25:58   they're going to do it.

00:26:00   This is something that also I also noticed this year because I've spent a lot more time

00:26:05   with my iPhone either at the beach or at the pool.

00:26:09   And using an iPhone under direct, really hot sun in the summer, basically impossible.

00:26:17   So I think the time has come for me to accept that I need to put a screen protector on my

00:26:24   iPhone and ideally a matte one.

00:26:27   I know, I know.

00:26:29   But I think I got to do it.

00:26:31   I think I got to do it.

00:26:32   I've never done before.

00:26:33   Does that exist?

00:26:35   I don't know.

00:26:37   Which is why I'm mentioning it on the show.

00:26:40   Is there a way for me to, you know, have it both ways.

00:26:44   Belkan make one for the iPhone 13.

00:26:47   Is that helpful?

00:26:48   No.

00:26:49   Is that helpful?

00:26:50   Belkan, what are you doing?

00:26:51   Belkan, come on.

00:26:52   Just slap it in the middle of your phone, you know, because it's close enough.

00:26:56   Can you imagine?

00:26:58   That'd be so good.

00:27:01   You can also make one for the iPhone 13 mini if you just have one very small part of your

00:27:07   screen.

00:27:08   I actually do it.

00:27:10   I do have a 13 mini that I keep around.

00:27:12   That's like, you remember guys when I surprised you last year with the small iPhone that I

00:27:18   used as an iPod.

00:27:19   It was the Boobs Palma of music.

00:27:22   That's what that thing was.

00:27:24   Yes.

00:27:25   So I don't know.

00:27:26   Yeah.

00:27:27   I think I got to use the screen protector for the next phone.

00:27:28   I got to do it.

00:27:29   When you do this, you have to get a glass one, right?

00:27:33   Oh yeah.

00:27:34   And you should get it put on at the Apple store.

00:27:37   Oh yeah.

00:27:38   I will not do it myself.

00:27:40   Are you kidding?

00:27:42   Every single time I tried to put any sort of film or like protector on any device, it

00:27:47   ended up with air bubbles underneath and with me removing it after 40 minutes.

00:27:53   So yeah, I will not do it.

00:27:55   I put a screen protector on the, uh, over the gauge cluster in my truck.

00:28:02   Cause it was pretty scratched up and trying to hide it and keep it from getting any worse.

00:28:08   And there's a bubble about the size of a dime in that thing.

00:28:11   And like, I'm gonna have to take it off.

00:28:12   Like I can't, I can't live this way.

00:28:15   Cause the Apple stores have these like machines.

00:28:19   Even you know, even in Italy, I don't know if it's the same elsewhere.

00:28:23   You can even get one applied at GameStop for some reason.

00:28:27   Yeah.

00:28:28   I think like in the mall kiosks and stuff like that.

00:28:32   Like people do it.

00:28:33   Yeah.

00:28:34   Yeah.

00:28:35   I'm trying, I'm trying to find you one.

00:28:37   I am not, I'm not having a lot of luck finding.

00:28:42   There's this, uh, this TikTok personality in Italy.

00:28:46   This, this, this, uh, young woman, she became ultra popular here just for, well, just, um,

00:28:55   so she, her thing on TikTok and I don't remember the name.

00:29:00   She was on even on the national TV news, like couple of weeks ago, she applies screen protectors

00:29:08   on phones in the videos.

00:29:11   This is all she does.

00:29:12   And how do you get, how do you get, how do you get,

00:29:16   well, people watch those videos.

00:29:19   She talks while applying the screen protector.

00:29:22   She says, you know, a bunch of funny things and whatnot.

00:29:25   She eventually came out with her own line of cases.

00:29:29   There it is.

00:29:30   And she does these meetups in like malls and I don't know, this is incredible.

00:29:37   And thousands of people go there.

00:29:39   It's wild.

00:29:40   I'll find the link for you.

00:29:43   Yeah.

00:29:44   It looks like people on Reddit, like, uh, the Binks B E N K S matte glass screen protector,

00:29:54   B E N K S. So that might be a brain looking to, why would you say Binks banks?

00:30:01   It's not banks banks.

00:30:03   I mean, it's just like his banks, right?

00:30:06   Banks.

00:30:07   I can't, well, how does that word sound with an E in it?

00:30:11   Banks banks.

00:30:12   I can't, that is weird.

00:30:13   This is one of those ones where if you said banks and banks, they both sound the same.

00:30:17   Yeah.

00:30:18   I've thought it's like Brad with, with pen and pin.

00:30:20   It's just all the same.

00:30:21   Yeah.

00:30:22   We've we've made this joke in the last 10 years.

00:30:24   I'm sure.

00:30:25   PN.

00:30:26   Here you go.

00:30:27   I found a, you can't, you gotta have to translate this.

00:30:30   She has 8 million followers on Tik TOK cosmopolitan article that you can translate.

00:30:36   Um, incredible.

00:30:37   I'm going to put it in the show notes.

00:30:39   Where are you sending this?

00:30:40   I need to see it.

00:30:41   Yeah.

00:30:42   I'm going to put it in the show notes.

00:30:43   That's just, I mean, I don't understand Tik TOK, you know?

00:30:48   Me neither.

00:30:49   Me neither, but obviously, but I'm happy for this.

00:30:51   A lot of people do.

00:30:53   Yeah.

00:30:54   Who is New Martina, the Tik TOK star of smartphone movies?

00:30:58   That's how it is.

00:31:00   Oh movies.

00:31:02   So is this Apple translate?

00:31:04   Yeah.

00:31:05   However, when I, this is really weird.

00:31:07   So that's how it's translated.

00:31:08   When I added it to our CMS, it grabs the title from somewhere.

00:31:12   I don't know.

00:31:13   But in that it says smartphone covers.

00:31:15   Yeah.

00:31:16   I'll tell you why it translated movies.

00:31:19   It's because we call the screen protector, PELICOLA and which means film.

00:31:24   So it translated PELICOLA as films.

00:31:26   The four movies.

00:31:27   Oh, that's funny.

00:31:28   Yeah.

00:31:29   We would probably call it a film here too.

00:31:30   Yeah.

00:31:31   Cause it's like a, it's okay.

00:31:33   So she now has her own brand, huh?

00:31:35   Yep.

00:31:36   Yeah.

00:31:37   Respect.

00:31:38   All creators eventually make products.

00:31:40   You know, it is the trend cause that's like, that's how it works.

00:31:44   Keep paying your bills.

00:31:47   Apple podcasts have migrated to the web.

00:31:50   So this is from John Voorhees on Mac stories.

00:31:54   Apple podcasts got the full Apple music treatment with its own web app today.

00:31:59   You can find this at podcasts, plural, not apple.com.

00:32:03   Although if you're on a Mac, like I am and you click that link, it opens the podcast

00:32:06   app.

00:32:07   I have not been able to, Oh, there we go.

00:32:09   I finally got to it.

00:32:10   I've been trying for days just to look at this on any of my devices and it's almost

00:32:15   impossible.

00:32:16   Yeah.

00:32:17   But I'm looking at it now and yeah, this just looks like Apple podcasts, but on the web,

00:32:20   it is the most typical Apple web experience that they've done since dot Mac and mobile

00:32:26   me.

00:32:27   Like let's make this look like an app.

00:32:28   So this looks like iTunes in the browser.

00:32:30   You know what?

00:32:31   It doesn't need to, there's no reason that it should, but it does.

00:32:35   And you get your library and top charts and channels and all that stuff there.

00:32:42   I think one thing that's interesting about this is that it seems like not all of the,

00:32:50   like if you have like our like connected pro like that feed, I've heard from people that

00:32:56   that doesn't show up for them in the web view.

00:33:01   And I didn't have any luck either.

00:33:04   And so I don't know if like those private feeds, they're not exposing to the web player

00:33:08   or that's like a temporary bug.

00:33:10   I don't know.

00:33:12   Huh?

00:33:13   I can imagine they wouldn't do that cause then it's like might make it viewable on the

00:33:18   web.

00:33:19   I don't know.

00:33:20   This is interesting.

00:33:21   I think it seems pretty clear to me why they've done this and it's not free.

00:33:26   You use it in your web browser.

00:33:28   It's so they can like make Apple podcasts available in other places.

00:33:32   So cause right, like get it in your Rivian or whatever.

00:33:37   Stuff like that.

00:33:38   I would expect like they just want to make sure they have like a, a more complete web

00:33:42   experience because what is this for the PC?

00:33:47   Like what is this for?

00:33:48   You know, like now a whole time.

00:33:49   And I just feel like it's going to be tying into something cause otherwise I don't know

00:33:54   why they've done this.

00:33:55   I mean, it's like they put maps on the web too.

00:33:58   I think those reasons could be similar.

00:34:00   That was like what a week or two ago.

00:34:01   Um, yeah.

00:34:02   They're up to something.

00:34:06   Maybe it's just somebody who works on the web team at Apple has just become really powerful

00:34:09   and able to just do anything they want.

00:34:12   Cause it's an interesting, uh, prospect, right?

00:34:15   That like, Oh, we have maps on the web.

00:34:16   We have podcasts on the web.

00:34:18   Like it's w it's weird now really to do these, to just do these things out of nowhere.

00:34:23   Like I, I don't, I feel like I don't understand the full thinking behind it.

00:34:29   Like I can make my theories, but I don't actually know.

00:34:32   Well, what are your theories?

00:34:34   Well, that's it that like it's to tie into other things.

00:34:38   It's like how they, it's like how really like this is leaning to Apple TV, right?

00:34:43   That you can get Apple TV on connected TV sets.

00:34:47   And so you would build a web view so you can more easily integrate into stuff like that.

00:34:52   You know, you have all the URLs and I'm going to say a word that I don't fully understand

00:34:55   what I'm going to say at the end points so that you're able to tie into different things,

00:34:59   maybe different interfaces that you don't control.

00:35:03   And so I could imagine them having these things to integrate more, but like, are they actually

00:35:10   going to do that?

00:35:11   Like I have no idea, but you know, if you have all of the URLs and end points for maps

00:35:17   and for podcasts, you could integrate into Tesla, into Rivian and stuff like that more

00:35:23   easily, I would assume.

00:35:25   Maybe I don't know.

00:35:26   Yeah, I don't know.

00:35:27   I mean, Tesla I know has Apple podcast support.

00:35:30   They've had that a while now and I think Apple music both.

00:35:33   So yeah, I mean maybe that is a conversation that is happening for sure, right?

00:35:38   Like the, the continued dominance of CarPlay versus new car manufacturers or existing car

00:35:44   manufacturers who want to do it themselves and then downgrade from CarPlay to just experiences

00:35:50   in their own software.

00:35:53   Translate is my own word.

00:35:54   You might disagree with that.

00:35:55   That's fine.

00:35:56   But Apple is pretty late to the podcast on the web game, but they're here.

00:36:02   And if you use Apple podcasting, now you got it in one more place.

00:36:05   So that's good.

00:36:08   This episode of connected is brought to you by our friends at Vitaly.

00:36:13   Vitaly is bringing a new era of customer service productivity with their all in one platform.

00:36:19   Its collaborative workspace combined your customer data with all the capabilities you

00:36:23   expect from today's project management and work platforms.

00:36:27   With Vitaly, you can measure the effectiveness of OKRs and operational strategies on customer

00:36:33   outcomes at scale.

00:36:35   Thanks to their goals feature.

00:36:37   See goals allows you to track the progress of your accounts against target metrics, meaning

00:36:41   you can standardize goal setting across the board.

00:36:44   So you know exactly how effective your processes really are and best of all is designed for

00:36:50   today's customer success team.

00:36:53   That's why Vitaly operates with unparalleled efficiency, improves net revenue retention

00:36:58   and delivers best in class customer experiences.

00:37:02   Vitaly is currently offering a free pair of AirPods Pro for every connected listener who

00:37:07   books a qualified meeting.

00:37:09   So if you're a customer success decision maker, schedule a call by visiting Vitaly.io/connected.

00:37:17   That's a Vitaly.io/connected for a free pair of AirPods Pro when you schedule a qualified

00:37:22   meeting.

00:37:23   Our thanks to Vitaly for the support of the show and relay.

00:37:29   Big news Monument Valley three is on its way.

00:37:33   I will admit when I saw this headline, I was like, oh, Apple Arcade is at it again.

00:37:38   But no, it's not Apple Arcade.

00:37:41   It's Netflix.

00:37:42   So Netflix games will be the home of Monument Valley three as well as the first two apps.

00:37:50   They will also be on Netflix.

00:37:52   They have a trailer out and this trip, man, this trailer took me right back.

00:37:56   Like I love Monument Valley one and two.

00:37:58   I played them a lot.

00:38:00   And when I saw this, this trailer, I was like, I want to go back to that time.

00:38:04   I want to I want to be playing this on my iPad, you know, first iPad Air or whatever

00:38:09   it was.

00:38:10   So yeah.

00:38:12   And the protagonist is going to sail a boat, according to John's blog post, which is exciting.

00:38:16   Yeah.

00:38:17   Yeah.

00:38:18   I'm on a boat, as the song says, on a boat.

00:38:23   We have talked about this before.

00:38:24   I think there was also a Polygon article about this.

00:38:27   Like we need to we need to take Netflix games seriously.

00:38:35   I feel like they sure they have their own catalog of like really silly mobile games

00:38:42   based on their IP that are meant to keep you using Netflix and thinking about their TV

00:38:47   shows and movies while you're waiting for the next season to start or whatever.

00:38:52   But at the same time, it feels like there is a group within Netflix that has been courting

00:38:58   indie developers and and they've been making incredible progress and licensing games that

00:39:08   are the sort of games you hear being talked about for like Game of the Year nominations,

00:39:17   right, games that typically come out on Steam, indie games, the whole sort of indie PC gaming

00:39:24   scene.

00:39:25   Netflix has been signing those games in addition to, you know, the mobile spinoff of I don't

00:39:32   know, The Bachelor.

00:39:33   I don't even know what is on Netflix.

00:39:36   Like Too Hot to Handle.

00:39:38   Too Hot to Handle.

00:39:39   Yeah, that type of stuff.

00:39:40   They also yesterday announced that they're making a Squid Games game.

00:39:42   Right.

00:39:43   They make games based on their properties, and that's what people think Netflix Games

00:39:48   is.

00:39:50   But Netflix Games is like the Apple Arcade they told you to worry about.

00:39:56   Yes.

00:39:57   This is like this is, you know, Apple Arcade is Netflix and mom, we have Apple Arcade at

00:40:02   home.

00:40:03   It is actually Apple Arcade, what you have at home.

00:40:06   The thing is like this is what Apple Arcade should have been in many ways.

00:40:09   It's a place for both the commercially popular game that maybe is not going to revolutionize

00:40:17   mobile gaming.

00:40:18   It's not going to win any award, but it makes easy money.

00:40:22   And it's also the place for the more, I'm going to say this, please don't take it the

00:40:26   wrong way, the more refined gamer who wants to play those indie titles from a particular

00:40:33   artist, from, you know, those like more author based games.

00:40:39   Like the Autor games, like they have Immortality, which was a game from a few years ago.

00:40:45   It was very, very popular.

00:40:48   And at the same, so the reason why I think is interesting is that Netflix has been doing

00:40:53   this while at the same time, just in 2024 alone, two reports have come out, one at the

00:41:02   beginning of the year and another just a couple of weeks ago, again, of developers, game developers

00:41:08   speaking to, I believe it was gameindustry.biz, if I'm not mistaken, mobilegamer.biz, claiming

00:41:16   that Apple Arcade is directionless, that payouts are not going out to developers, that Apple

00:41:25   is not returning emails from developers part of the program, and that it's unclear exactly

00:41:32   what Apple wants to do with Apple Arcade.

00:41:35   And now I feel like Netflix has recognized this lost opportunity for Apple Arcade, especially

00:41:47   in the past couple of years, because I truly believe that Apple Arcade started on the right

00:41:52   foot.

00:41:53   What was it, five, six years ago at this point?

00:41:55   I truly believe they had the right idea.

00:41:59   And I don't know what is it that, well, I have, like Mike, I have my theories.

00:42:05   And Stephen, you're supposed to say, what are your theories?

00:42:08   And what are your theories?

00:42:10   Yes.

00:42:11   So thank you for asking.

00:42:13   Yeah.

00:42:14   Great question.

00:42:21   I feel like, and we've said this on the show before, Apple never really understood gaming

00:42:30   and likely never will, because they only see it as an accessory to their subscription sales.

00:42:37   And I don't think, at a high level, here's the problem, at a high level, I don't think

00:42:44   they see gaming as really an art form or something that you need to nurture over time.

00:42:53   And I'm sure there are people working at the gaming division at Apple listening to this

00:42:58   and being upset because they do care.

00:43:01   But what I'm saying is that maybe your managers don't and maybe your managers' managers don't.

00:43:06   And so you end up in this situation where Netflix is maybe, you know, I'm sure this

00:43:12   isn't, you know, also Netflix is in this to make money.

00:43:16   But in making money, they're also actually building a lineup of all types of games that

00:43:23   can cater to the kind of person who just cares about how to handle, the kind of person who

00:43:30   wants to play GTA on their phone, and also the kind of person who listens to video game

00:43:34   podcasts and wants to play, I don't know, Into the Breach or Leia's Horizon or Monument

00:43:41   Valley 3, like the more niche, more indie, you know, experience.

00:43:49   It's something that if you asked me two years ago, I would have never said this was going

00:43:53   to happen.

00:43:54   And Netflix is running with it.

00:43:57   I think it's very fascinating to observe.

00:43:59   I have a question.

00:44:01   I've never experienced Netflix gaming.

00:44:04   Like it's what is it in an app?

00:44:08   Is it on the web?

00:44:09   So everybody doesn't understand this.

00:44:13   This is the Apple problem.

00:44:15   Yeah.

00:44:16   These games are individually available on the App Store as like separate.

00:44:23   Yes, yes.

00:44:24   They are branded with Netflix gaming.

00:44:26   No, realistically, this is the only way you could do it, because otherwise the Netflix

00:44:30   app would be 17 terabytes.

00:44:34   I guess that's true.

00:44:35   Oh, or, or, and they're never going to do this, but like, or the Netflix in Europe could

00:44:40   release a game store, but that's only going to be in Europe.

00:44:44   I think on your phone, though, in the Netflix app, you can see a list of the games.

00:44:49   So it is a thing that you can, you can do, but like, here's the thing, Netflix do not

00:44:56   do a good job telling you about this stuff.

00:44:58   Like, no.

00:44:59   So I've got to, I have a couple of, I agree with most of the stuff you're saying, Sverika,

00:45:03   I have a couple of different things I want to just throw out there, right?

00:45:06   Uh, one, I still think Apple has their waves of Apple Arcade where they showed they know

00:45:10   what they're doing because they sign new games and interesting games.

00:45:15   I think they just put Vampire Survivors right on, on Apple Arcade, which is also a game,

00:45:20   which is like a couple of year ago, game of the year contender.

00:45:23   So like, I think there are people that still understand it.

00:45:25   And I think Apple Arcade goes in waves.

00:45:27   Like, do you remember like there was nothing for a while and then they were like, we're

00:45:31   remastering a bunch of, we're working with developers to remaster a bunch of classic

00:45:34   iPhone games.

00:45:35   And we were like, yeah, you know, like it was like, great.

00:45:38   Right.

00:45:39   And that was only a little while ago.

00:45:40   I think they go in these like waves of, of, of their focus.

00:45:44   I think that also Apple treat game developers the same as they treat all developers.

00:45:49   Like they're not interested in creating commercial partnerships.

00:45:52   I think Netflix is maybe more, right?

00:45:55   Like to go to what you're saying about like, they don't make art.

00:45:58   Also Netflix clearly have a push to do this because there is a, when they started this,

00:46:04   they believed that this would be good for their subscription revenue.

00:46:08   Several months ago, it was brought up on an earnings call that Netflix games is doing

00:46:12   nothing for them right now.

00:46:14   And it is purely losing money.

00:46:17   That is a concern point where like Netflix is going hard on this, but at some point they're

00:46:23   probably just going to stop same as Apple.

00:46:25   But as the catalogs, Netflix is catalog is in my opinion, superior.

00:46:35   And it is what Apple arcade should be.

00:46:38   Apple arcade should have all of these games.

00:46:40   The fact that a new monument value game is coming out and it's not an Apple arcade is

00:46:44   a significant failure on Apple's part.

00:46:47   Like significant failure on their part.

00:46:49   They should have this game.

00:46:50   Uh, it's wild to me that monument value one and two are going to be on Netflix when they're

00:46:55   also on Apple arcade.

00:46:57   Uh, so I think that shows that the, the deals that were done for the remasters were different

00:47:03   to the deals that we'd heard about from the original.

00:47:05   Cause originally with Apple arcade, you couldn't be on any other subscription service that

00:47:10   was on mobile.

00:47:11   Yeah, they were exclusive.

00:47:13   So clearly whatever plus games that they came out with, uh, they have different terms.

00:47:21   They must have different terms.

00:47:22   Um, my other thing is these reports that come out are interesting, but I always have this

00:47:26   thing of like, are these as people that Apple don't want?

00:47:31   Like I don't know if this is like indicative of all Apple arcade experiences, you know,

00:47:37   cause like we've heard this type of thing before and it's, you know, people get upset

00:47:42   maybe that Apple doesn't want their game anymore or is that game didn't do well for Apple because

00:47:47   there was a report a long time ago that like Apple was moving to games that grab your attention.

00:47:52   Do you remember that?

00:47:53   Like that they were moving to like attention games and we were like, Oh no.

00:47:57   But then they remastered monument value and ridiculous fishing.

00:47:59   So it's like, so maybe it wasn't the full story, but I have a lot of thoughts in this

00:48:02   and that was all of them.

00:48:04   Federico, I heard you're moving.

00:48:07   Yeah.

00:48:08   Moving back to Italy.

00:48:10   Congratulations.

00:48:11   Congrats.

00:48:12   Congrats.

00:48:13   Yeah, no, I am.

00:48:15   I've made a decision and I've been thinking about this for the past couple of weeks, but

00:48:21   I am, uh, slowly going to move from my app store.

00:48:28   It's just people get confused when I say Apple ID, just my app store account from US to Italy,

00:48:34   uh, really for a bunch of, uh, of, of, uh, uh, administrative reasons.

00:48:40   Um, uh, it was becoming a problem.

00:48:42   I've been using this US app store account.

00:48:46   It's not my iCloud.

00:48:47   My iCloud has always been in Italy.

00:48:49   Uh, but these apps are account I've been using since 2008, I believe it's got 16 years of

00:48:57   history.

00:48:58   Um, you know, the first apps I downloaded on the iPhone 3GS, I think were, or 3G, were

00:49:05   with that account.

00:49:07   Um, but there's over the past couple of years, especially as I started using family sharing

00:49:15   with the family, we have run into so many situations where, um, the problem was not

00:49:21   anymore US app store exclusivity for certain apps, but Italian specific apps.

00:49:30   Um, I started using the US app store back in the day for the opposite reason.

00:49:36   When I started Mac Stories, it used to be pretty common practice for certain apps to

00:49:41   only be available in the US.

00:49:44   Uh, you remember like Mailbox, for example, I believe for a while initially was like US

00:49:49   only with the queue.

00:49:50   Like, it was very common back in the day, back in the early app store days, to see US

00:49:55   only releases.

00:49:56   Um, over time, or the past, I mean, it's been a long time, 16 years, and things have changed

00:50:02   to the point where now apps are usually global, and there's, because Italy is a small country,

00:50:10   it's much more common for me to run into an app that is only available on the Italian

00:50:15   app store.

00:50:16   Like so many times over the past few years, I've gone to a restaurant, and the restaurant

00:50:20   had an app, or like a beach resort had an app, and I clicked on the link, and it was

00:50:26   not available on the US app store.

00:50:28   And so, I really got tired of having this problem over the years, and it's not just

00:50:34   me, but also Silvia, my mom, we're all part of the same family sharing group, and every

00:50:41   single time I would have to do the whole dance of like switch out of the US app store, log

00:50:46   in with the secondary Italian Apple ID, download the app you need, and then switch back out

00:50:50   again.

00:50:51   Um, so yeah, that was the primary motivation for like doing this.

00:50:57   But I want to clarify, I am not migrating that app store account.

00:51:03   I am keeping the US app store account for historical reasons, and also for the occasional

00:51:10   app that I still need from the US app store, like I don't know, some TV networks app that

00:51:18   I need that is not available in Italy.

00:51:22   This means, of course, a couple of things.

00:51:24   That I had to cancel all of my app store subscriptions, to sign up again for the apps that I want

00:51:32   to use using the Italian app store account.

00:51:36   It means that I had to re-sign up and ask developers over the past week to re-add me

00:51:45   to their test flight betas with the Italian email that I'm using.

00:51:52   Well, Italian, not email, like different email for the Italian app store account that I'm

00:51:57   using.

00:51:58   It also means that now my iPhone is officially European.

00:52:03   You had to buy apps again too, right?

00:52:07   Like any apps again?

00:52:08   Oh yeah.

00:52:09   Okay, I was just checking.

00:52:10   I wasn't sure if you'd found some kind of like...

00:52:11   Yeah, developers, I'm just out here supporting you twice.

00:52:14   Apple's getting 60%, you know?

00:52:18   Yeah, you know?

00:52:20   You know?

00:52:22   The iPhone is now always European.

00:52:24   So because now I'm not in that weird scenario where I'm in Italy, but also using a US app

00:52:30   store account, therefore I cannot install third party marketplaces, now I can do whatever

00:52:35   I want.

00:52:36   The Epic Game Store came out, Fortnite came out, I could just install it.

00:52:40   Because now my phone is always European.

00:52:43   By the same token, the phone is always European.

00:52:47   So even if I'm on 18.1 with the phone set to US English, I cannot use Apple intelligence

00:52:55   anymore.

00:52:56   Not that I particularly care about it, because I was basically never using it.

00:52:59   But that's something that happened.

00:53:01   Yet.

00:53:02   Yet.

00:53:03   It'll come eventually.

00:53:05   There's still stuff to come, and there's going to be different things that are going to add,

00:53:09   but so far you didn't really find it interesting.

00:53:12   Yeah.

00:53:13   So yeah, it's going to take a while.

00:53:20   The way I've been doing this, very simple strategy really.

00:53:26   Once a day, or every couple of days, I check for updates on the app store.

00:53:32   I have always had automatic updates disabled on my phone.

00:53:36   I mean, they don't really work anyways.

00:53:38   They don't really work anyways, and this is something that I used to do back in the day.

00:53:41   Check for updates, see if there's anything new.

00:53:44   It's something that I still do on a regular basis, and so whenever I see an update, what

00:53:48   I do is, if I know that that app is still coming from the old app store account, I delete

00:53:55   the app from the update screen, and I immediately redownload it from the search page.

00:54:01   So I'm doing this in batches of, I don't know, three or four apps, and it's much more manageable.

00:54:07   You can still, like you said, the US apps that you want to keep, you would just, when

00:54:14   you do the update, you just have to put your old password in, right?

00:54:17   And then you can update those.

00:54:19   Yeah, I think you have to do it the first time, and then iOS actually remembers that,

00:54:24   so it's not even a huge problem.

00:54:25   Okay, so you can still keep the stuff that you want to keep, but you're just, you're

00:54:29   in the movement.

00:54:30   Yeah, yeah, yeah, like Paramount Plus, for example, which I'm paying for at the moment,

00:54:33   via the US account.

00:54:36   Yeah, that's the sort of thing that I'm keeping.

00:54:41   What was that, Paramount Plus and something else that I'm keeping?

00:54:45   Yeah, it's easy enough to do, and it's going to take a while.

00:54:50   Obviously, in the process, you also lose your Apple Music library, but yeah, there's tools

00:55:02   to migrate that using the Mac, so I'll get to it eventually.

00:55:07   Well, good luck.

00:55:10   Thank you.

00:55:12   Yeah, I think it really highlights how complicated the Apple account system is.

00:55:17   It doesn't need to be this way.

00:55:20   I'm in the boat of a lot of people.

00:55:21   I have sort of a classic Apple ID for purchasing, and it's now in my shared family thing, but

00:55:28   a bunch of purchases are tied to that, and it's like, I don't know what to do about that.

00:55:34   It's just going to be that way forever.

00:55:35   I still sign in for media and purchases as that old Apple ID, and maybe I could do it

00:55:41   another way, but I'm so afraid of breaking everything, I just leave it alone, and maybe

00:55:47   one day it'll make more sense.

00:55:50   Just like they should just let you, once every two years, just move it, because people that

00:55:58   move country, this is something that they have to do, and then they just lose everything.

00:56:04   Well, no, you can switch the country from one to another.

00:56:11   No, but if you like switch banks and stuff, right?

00:56:15   They're like, all right, I've moved now, so I don't want an American bank account anymore.

00:56:20   I want a British bank account.

00:56:22   What you have to do is create a new Apple ID, which is wild to me.

00:56:28   They should just let you do a little transfer and just move all the licenses over.

00:56:32   They own it all, right?

00:56:33   Especially the apps.

00:56:35   I understand TV and music, fine, whatever, right?

00:56:38   That's more complicated, but the app stuff, just let people move it.

00:56:42   Just don't move it.

00:56:44   What do I know?

00:56:47   This episode of Connected is brought to you by ExpressVPN.

00:56:52   Using the internet without ExpressVPN is a bit like forgetting to mute yourself on Zoom.

00:56:57   Then every other person on every team in your company hears you listening to your favorite

00:57:02   podcast instead of paying attention.

00:57:05   Because all your traffic flows to their servers, internet service providers, including mobile

00:57:09   network providers, know every single website you visit.

00:57:13   And in the US, ISPs are legally allowed to sell that information to advertisers.

00:57:18   ExpressVPN reroutes your traffic to secure encrypted servers so your ISP can't see your

00:57:23   browsing history.

00:57:24   And there's loads of reasons to choose ExpressVPN.

00:57:29   It hides your IP address, making tracking extremely difficult.

00:57:33   It's easy to use.

00:57:34   You just fire up the app and click a button to get protected.

00:57:37   It works on all your devices, phones, laptops, and more, so you can stay private on the go.

00:57:41   And it's rated number one by top tech reviewers like the folks at CNET and The Verge.

00:57:47   My reason is that it's really fast.

00:57:49   Using ExpressVPN doesn't slow down my browsing or my streaming.

00:57:53   Protect your online privacy today by visiting expressvpn.com/connected.

00:58:00   And you can get an extra three months of ExpressVPN for free.

00:58:04   That's expressvpn.com/connected.

00:58:08   Our thanks to ExpressVPN for the support of the show.

00:58:13   It seems like iOS 18 Beta 7 could be the final beta or getting close to a release candidate.

00:58:22   Maybe it is the release candidate.

00:58:23   Nobody knows.

00:58:25   But it seemed like a good time to do, maybe for the last time, iOS 18 Beta vibe check.

00:58:32   So we've all been running it for a while.

00:58:34   And Federico, how's it going?

00:58:39   I'm actually, sorry, writing my iOS 18 review.

00:58:42   So this has been on my mind, sort of collecting all my thoughts finally.

00:58:49   I briefly tried Apple intelligence before switching App Store accounts.

00:58:57   I continue to be...

00:58:59   In my notes, I had repulsed as a word.

00:59:02   Maybe that's too strong.

00:59:04   I really did not like the writing tools feature.

00:59:11   I know.

00:59:12   And this is not like...

00:59:14   It is a principle thing, but it's not even just a principle thing.

00:59:17   I am never, ever going to use writing tools or the image stuff whenever it comes out.

00:59:25   It really just...

00:59:27   It does repulse me, I guess.

00:59:30   Just the idea of letting this thing change my output or make images for me.

00:59:39   Control center is great.

00:59:42   Possibly my favorite feature of iOS 18.

00:59:44   It's pretty good.

00:59:45   I really, really like the fact.

00:59:46   It's pretty good.

00:59:48   However, rearranging those tiles, those buttons is...

00:59:54   Somehow, somehow they have managed to make that dragging around worse than the home screen.

01:00:05   They have had 17 years to get the home screen to a semi-functional state.

01:00:13   It's like they didn't learn anything with rearranging control center.

01:00:17   Good luck rearranging control center in iOS 18.

01:00:22   Maybe they're like, "Oh, well, we gave you free placement on the home screen, so we're

01:00:27   going to make it tough somewhere."

01:00:29   But at what cost?

01:00:31   We can't make it easy everywhere.

01:00:33   Are you kidding?

01:00:36   You got to work for it somewhere.

01:00:38   There's a fun thing where sometimes the control you're moving just disappears, and sometimes

01:00:45   it's spawned onto a new control center page.

01:00:48   But sometimes it just disappears, and then when you exit the editing, it just appears

01:00:52   somewhere, and it's pushed everything else out of the way.

01:00:55   It's super weird.

01:00:57   And I'm on 18.1 on my carry phone, so I haven't played with 18.0 beta seven that much yet,

01:01:06   but it's weird.

01:01:09   But I agree with you.

01:01:10   The control center stuff is surprisingly interesting, and we'll have a link to a screenshot in the

01:01:16   show notes.

01:01:17   I've built a homekit page with my most used scenes and accessories, and I love it.

01:01:25   It is my favorite way and the fastest way to interact with homekit stuff now.

01:01:30   And it took a while.

01:01:31   I think I texted you.

01:01:32   I was like, "22 hours later, this is finished," because things kept moving around.

01:01:37   But it's really compelling, and I'm excited to see what third-party developers will do

01:01:41   with it.

01:01:43   And I love that when you create basically your homekit page, you can just put as many

01:01:48   single widgets or a big widget, or you can have Apple choose for you, or you can set

01:01:53   up manually or whatever.

01:01:54   The iOS kind of denotes that as the little homekit icon and the little selector on the

01:01:59   side.

01:02:00   I think that's a really nice touch.

01:02:02   I could have imagined a scenario where it's like, if you use the one we made for you,

01:02:07   it will be like this.

01:02:08   But if you make your own one, it's just going to get that little dot or whatever.

01:02:11   I think it's really cool.

01:02:13   I like it a lot.

01:02:14   Someone on the Discord said, "Apparently the screen mirroring button just keeps how multiplying."

01:02:19   I didn't have it.

01:02:20   Yes.

01:02:21   Then there were one, and now there are two.

01:02:22   I had four.

01:02:23   I had four this morning.

01:02:25   Yes.

01:02:26   It's mirroring.

01:02:27   It's still what it's supposed to do.

01:02:29   I was thinking with this multi-page control center, this is something that I will explore

01:02:33   in my review.

01:02:34   It's not the first time Apple has tried a multi-page control center.

01:02:38   Last time it was back in the days of iOS 10.

01:02:42   This is obviously different.

01:02:43   I was thinking because you move vertically between pages, right?

01:02:49   It's nice in that if you swipe down from the top right, and if you keep swiping, you can

01:02:54   immediately go to one of the secondary pages.

01:02:57   Wouldn't it be nice if that...

01:03:00   Probably never going to happen, right?

01:03:01   But that new physical button that they're adding to the iPhone this year, wouldn't it

01:03:06   be nice if you could also swipe on that button to quickly open control center?

01:03:11   That's always a good thing on Android phones that have the fingerprint sensor in the button.

01:03:16   You can swipe it up and down.

01:03:20   Something that's weird to me...

01:03:21   I would love that.

01:03:22   Something that's weird to me is you can't rearrange the pages, right?

01:03:25   But you can delete them and recreate them in any order that you want to, which is really...

01:03:32   I got really weird detail.

01:03:34   It's like, no, you can't drag the HomeKit one above the telecommunications one, but

01:03:40   what you can do is delete the telecommunications one and then just make another one.

01:03:44   And so it's like, yo, if you were at like five pages deep, you decide you want to change

01:03:48   them around.

01:03:49   Well, start again, son.

01:03:51   Have a good time.

01:03:53   I do wish...

01:03:54   I cannot believe I'm going to say this.

01:03:56   Do you remember the feature?

01:03:57   I don't think I ever went anywhere where you could like share your Apple watch face with

01:04:02   somebody.

01:04:03   It was going to be big on social.

01:04:06   I kind of want that for control center.

01:04:09   So I could like, hey, look what I built and here are the apps I'm using.

01:04:12   But also like I would like just to send Mary my HomeKit control center page because it's

01:04:18   all the stuff in our house and I think she would find it useful.

01:04:21   Yeah.

01:04:22   And also, I mean, if you have more than one device.

01:04:24   Exactly.

01:04:25   Or sync them.

01:04:26   On my iPad, I need to redo the whole thing.

01:04:29   Exactly.

01:04:30   Yeah.

01:04:31   Exactly.

01:04:32   So I will probably build her one when she's on iOS 18 at some point this fall, but syncing

01:04:37   or sharing or something feels like a good next step in this area.

01:04:41   It's like whenever I see stuff like this, I'm reminded about how the Apple TV syncs

01:04:46   all your apps.

01:04:47   I know.

01:04:48   It's just like, why is that only on the Apple TV?

01:04:51   Let me do it in other places.

01:04:53   I don't know.

01:04:56   I still don't like the tinted icons and it's not just that I dislike the tinting, although

01:05:05   like it seems very difficult to come up with something that looks good.

01:05:09   Maybe I'm not enough of an artist to do it.

01:05:13   What I dislike is that you cannot do the tinting on a per icon basis.

01:05:18   Yeah.

01:05:19   It's the whole affair all at once and I would have preferred to do like, oh, in this corner

01:05:24   of the screen, I'm going to do my pink icons and in this other corner, I'm going to do

01:05:28   my green ones.

01:05:30   It's all or nothing and that I don't like.

01:05:34   I don't know what happened with the Safari menu.

01:05:43   The new...

01:05:44   It's weird.

01:05:46   So they have, so on the iPhone, I believe it's the same on the iPad and possibly even

01:05:53   worse on the Mac.

01:05:54   John was telling me.

01:05:56   So they have this new menu button that now contains both like some top level options,

01:06:06   like content blockers and translations and some extensions.

01:06:12   But then if you like, there's multiple layers of like, there's another sub menu called the

01:06:18   page menu that has a lot more options.

01:06:23   And it's like, I get what they're doing.

01:06:26   Like they have a single menu with like the most frequently used options and then everything

01:06:31   else in a secondary screen.

01:06:34   But I don't know.

01:06:35   It looks confusing.

01:06:37   And I think what's not helping is that especially the page menu, everything looks the same because

01:06:43   it's like a giant list view, like a plain table view of like dozens of options on the

01:06:50   same page with these monochrome icons.

01:06:54   It feels like I can never find what I'm looking for in this Safari menu now.

01:07:01   It's very difficult to visually parse, sort of like the share sheet, like the bottom of

01:07:06   the share sheet.

01:07:07   Everything is black and white and it feels like I'm reading these labels for several

01:07:12   seconds before finding what I'm looking for.

01:07:17   I love the Photos app.

01:07:20   I think as we've spoken about this before, the new design is really working for me, even

01:07:24   though they have sort of walked back some of their initial changes.

01:07:30   I keep saying like, I still think the carousel was a good idea that they have removed.

01:07:39   The separation of recent days and the people and pets, the pin collections, the customization,

01:07:47   everything is really working for me here.

01:07:49   And I think at least for me personally and the way I use Photos, it's a very successful

01:07:54   redesign in terms of like, I can still browse my library, but also I can tweak it to my

01:07:59   own liking and I can browse by days and I can get highlights from trips and memories

01:08:05   more easily than before.

01:08:09   I think they've done a good job.

01:08:13   And lastly in my list of thoughts, much love to notes and reminders.

01:08:18   I feel like those teams at Apple keep...

01:08:22   Notes and reminders are like the kind of Apple that I like to see instead of Apple intelligence.

01:08:32   If I could, I would put these people in charge.

01:08:36   Notes is getting a bunch of really good features this year, like collapsible sections, text

01:08:42   highlights, a way to turn plain URLs into rich links, math notes, voice recordings,

01:08:52   call transcriptions.

01:08:54   It's an incredible tool.

01:08:56   And obviously reminders, it's getting the subtasks that you can see in every list and

01:09:05   just the ease of capture of reminders and the real-time sync of reminders on every Apple

01:09:11   device.

01:09:12   It's still unmatched by other task managers.

01:09:16   And so, yeah, just much love in general to notes and reminders.

01:09:21   Every year they keep getting better.

01:09:22   And so, yeah.

01:09:23   Weren't you just using things?

01:09:26   Like five seconds ago?

01:09:27   I switched back to...

01:09:28   So, no.

01:09:29   So it was three months ago in June and things broke in the first iOS 18 beta, like all my

01:09:35   shortcuts were not working.

01:09:38   And so I was like, "Well, I need a task manager.

01:09:39   I'm going to use reminders and I'm going to switch back to things eventually."

01:09:43   And then I started using reminders again.

01:09:44   I was like, "Well, actually this is pretty good."

01:09:49   So the transition happened because of a bug and then I stayed because I liked it.

01:09:57   But I basically set it up like things.

01:09:58   Like all my shortcuts, I swapped the things actions with the reminders ones.

01:10:04   And I'm still using the same setup just in a different app that has a much better serial

01:10:10   integration because first party advantage and whatever.

01:10:17   The EU is going to come for your task manager.

01:10:18   Look out.

01:10:19   Eventually.

01:10:20   What about you, Mike?

01:10:22   I mean, a lot of my thoughts don't massively diverge from Federico.

01:10:29   Like the iContent thing is just not for me and that's fine, but it's just not for me.

01:10:35   I think it's great that the home screen placement thing exists, but is at the moment as I thought,

01:10:41   I don't have it on my phone.

01:10:43   I'm only using this on my iPad.

01:10:47   And I think it's going to be the same thing on my phone though.

01:10:51   I don't currently have a desire to move, like have space on my home screens, but like maybe

01:10:56   that will change in the future and it will be great when I want to do that.

01:11:01   And control center, I like photos.

01:11:03   I really like the only thing that I wanted to add is just I think that emoji tap backs

01:11:07   are great and the text effects are good fun.

01:11:09   Yeah, it is a lot of fun to have just one word in your message, you know, be bubbly

01:11:15   or zoom in and out.

01:11:17   I think those are all nicely done.

01:11:19   It doesn't make me wish Apple would revisit the full screen effects because those have

01:11:22   been unchanged for about a hundred years now.

01:11:25   Maybe, maybe next year.

01:11:28   I talked about control center, being that I have embraced light mode in the day, dark

01:11:35   mode at night lifestyle.

01:11:39   I was, I've been basically all dark mode on my iPhone since it came out and I don't like

01:11:45   dark mode anywhere else, just on the phone, but I've switched to this at some point and

01:11:50   really like it and I've embraced automatic icons.

01:11:55   So light mode icons during the day, dark mode icons and widgets at night.

01:12:01   Not all apps support this yet, right?

01:12:03   So like some of my apps like blindly bright, but they'll get there, right?

01:12:06   Still in beta and I'm not on test flights for everything I use.

01:12:08   So one day that will happen.

01:12:11   I'm using the small mode.

01:12:13   I really tried large mode for several weeks and I liked that it doesn't show the text

01:12:20   labels, but the size is just too big for me and they're too close together.

01:12:26   Something about it just feels a bit cramped for my liking on the phone.

01:12:31   I will say on the iPad, I like the icons bigger.

01:12:37   I think that makes sense there, but I agree with you on the tinting.

01:12:41   The tinting is weird.

01:12:43   I think it's really hard to get something that looks nice, but the thing that turns

01:12:47   me off is exactly the same as you Federico is I can't find anything like everything looks

01:12:52   the same and and so it is a no tinting over here.

01:13:00   Do we generally think this is ready for release?

01:13:02   I mean, if these are right, this is about done.

01:13:06   Yeah.

01:13:07   Yeah.

01:13:08   I think it is ready.

01:13:10   I think it's going to be.

01:13:12   How do you explain, I guess, I guess.

01:13:14   How do you sum up IOS 18 to people in your real life?

01:13:19   You can tint the home screen and put apps wherever you want.

01:13:22   Tint the home screen, put apps wherever you want, control center you can customize.

01:13:25   I think this is how I would sum it up, which is perfectly fine.

01:13:29   Have an overly ambitious animation when you turn the flashlight on on your phone.

01:13:35   That's the thing most people will notice is that is so unnecessary, but it's I haven't

01:13:40   seen it yet.

01:13:41   Like on my own phone.

01:13:44   It's wild.

01:13:45   You need to solve the beta for that.

01:13:46   Yeah, it's just it's it's it's simulating this cone of light in the dynamic islands

01:13:53   like this is so unnecessary, but like, oh, now I feel like I'm I'm an explorer, you know,

01:13:59   into a dark cave with my iPhone flashlight.

01:14:03   I feel so fancy and it's just.

01:14:05   Yeah.

01:14:06   Yeah.

01:14:07   Yeah.

01:14:08   Yeah, I think it generally feels ready.

01:14:10   I mean, I think there are still some some bugs to work out here and there, but 18.0 is not

01:14:17   it's not the one right.

01:14:18   It's it's not the feature release that 18.1 will be, at least in places that have Apple

01:14:24   intelligence.

01:14:25   And so I don't know how long 18.0 will be in the world as it is.

01:14:29   All right.

01:14:30   We've talked a lot about this.

01:14:32   We're not clear how long this will be around before 18.1 is ready.

01:14:38   So we don't know, but it's the biggest example I think we've had yet of not everything is

01:14:44   available on day one.

01:14:46   And that does put a bit of a damper on things like you said, talking about your review,

01:14:51   like there's just not a lot here.

01:14:53   But I think what is there in terms of customization?

01:14:57   People are really going to dig and they'll, you know, find the other stuff over time.

01:15:04   I mean like just stuff like the mail sorting is not there's so much stuff that is not there.

01:15:13   That is not Apple intelligence, just like stuff.

01:15:16   The sorting is is Apple intelligence.

01:15:19   No it isn't.

01:15:22   Priority not priority is and yeah, but that's just machine learning.

01:15:26   It's not.

01:15:27   Well, they, well, I mean this term, they tied it in the keynote, I think to Apple intelligence.

01:15:33   It's not an 18.1 beta either.

01:15:35   So it's, it's down the road.

01:15:37   Yeah, but I don't think it is.

01:15:39   I know, I know what you're saying.

01:15:41   I'm going to check it right now, but I don't believe it also doesn't matter because all

01:15:45   Apple intelligence is just a brand name over a bunch of features that aren't really related.

01:15:50   And I can tell you that when in particular I will never enable like I never want a mail

01:15:54   message, a mail application to sort my messages for me.

01:15:57   But I got, I got same box for that.

01:16:01   Mail is not the mail sorting is not part of Apple intelligence.

01:16:03   Okay.

01:16:04   Well it's not even in 0.1 so who knows when that will show up.

01:16:10   This episode of connected is made possible by KRCS, one of the oldest Apple premium resellers

01:16:16   and you're a one-stop shop for all things Apple in the UK.

01:16:21   For our UK listeners right now at KRCS, you can get 0% interest on any Mac over a thousand

01:16:28   pounds for 12 months.

01:16:30   That means you can buy the latest M3 MacBook Air for just 76 pounds per month, or you can

01:16:37   make your Mac truly yours and have the exact spec you want with pricing you won't find

01:16:42   anywhere else or choose from popular models in stock.

01:16:46   And again, as long as it's over a thousand pounds, it'll qualify for 12 months interest

01:16:50   free credit with free next working day delivery on in stock items ordered before 3 PM.

01:16:57   There's never been a better time to get a Mac at KRCS your local Apple experts.

01:17:03   Get more information at krcs.co.uk/podcast or click the link in the show notes.

01:17:09   18 plus only subject to approval terms and conditions apply.

01:17:15   Please spend responsibly barring money beyond your means could seriously affect your financial

01:17:19   status.

01:17:20   Ensure you can afford to make your repayments on time by the due date.

01:17:24   Once again, go to krcs.co.uk/podcast and get free next working day delivery on in stock

01:17:31   items ordered before 3 PM.

01:17:33   Our thanks to KRCS for their support of the show and all of Relay.

01:17:38   >> Last week we spoke about Apple and Patreon.

01:17:42   I thought we had a good discussion.

01:17:43   I was very happy with it on reflection.

01:17:45   I think we did a good job of expressing our thoughts and feelings.

01:17:49   A friend of the show, Matt Burchler, wrote an article asking if we're in the slow decline

01:17:56   of the Apple cult.

01:17:58   Now for people who have not been around as long as the three of us, you may say cult,

01:18:02   that's a bit strong.

01:18:05   The idea of the cult of Mac, which is a website, but first it was a book, I think, was a book

01:18:11   first.

01:18:12   Anyway, they're around the same sort of time.

01:18:15   But that back in the day was very much that people who really loved the Mac were almost

01:18:21   cult like with Steve Jobs as our leader.

01:18:26   Where it was just an essence of this is a machine that had a smaller audience and especially

01:18:30   at some points didn't even look like it was going to survive, but the people that loved

01:18:34   the Mac, they really loved the Mac and they wanted to let you know about it.

01:18:38   And the book, the cult of Mac, features an entire section about the tattoos that people

01:18:42   have.

01:18:44   This is just the term that was used at the time, but I think is an interesting framing

01:18:48   of what Matt is talking about.

01:18:51   The idea that we're in this scenario now where the people that love Apple the most, us and

01:18:59   the people listening to this show and people that we're all interacting with and following

01:19:03   online are struggling to deal with their problematic fave, which is Apple.

01:19:12   Now, I'll read a couple of quotes from Matt's article.

01:19:15   "Over the past 20 years, Apple has grown immensely.

01:19:18   At first, it was fun and exciting to see the company that had been struggling, finally

01:19:21   showing everyone that they were legit.

01:19:23   But somewhere along the way, it stopped being as fun.

01:19:26   Record revenues and profits felt like a form of validation for us all for a while, but

01:19:30   today they feel less like something to cheer about.

01:19:33   Apple continues to make decisions that puts it at odds with the community that used to

01:19:37   tirelessly advocate for them."

01:19:39   And Federico linked to this on Mac Stories and referenced what we were talking about

01:19:44   in the last episode and the kind of phrase that you were using was the two Apples.

01:19:51   And it was what we were saying about like, you have this company, they make these great

01:19:54   products and we love to use them and they're really good and like the best in class and

01:19:58   we could never imagine using something else like when we were talking about the Pixel

01:20:01   Fold, for example.

01:20:03   But then at the same time, they're also this increasingly corporate company who seem to

01:20:11   be incredibly difficult to work with and want the money, money, money all the time.

01:20:17   And that can become complicated.

01:20:18   Money.

01:20:19   Yeah.

01:20:20   Money.

01:20:21   Yeah.

01:20:22   I feel like so this idea of it used to be fun to root for Apple, root for the underdog.

01:20:30   It's not as fun anymore when it's a multi-trillion dollar company.

01:20:35   I think a pretty easy way to understand it is ask yourself this question.

01:20:42   Do you see as many cars with an Apple sticker on them these days?

01:20:50   This article draws a line between that and how much money Apple makes.

01:20:56   And that's the wrong line to draw.

01:20:57   I think I disagree with that.

01:21:00   I disagree with that.

01:21:01   I think I think there's rightfully a natural distaste for billionaires, let alone trillion.

01:21:08   I mean, yeah, I mean, I'm not not saying that, but this is when I read this article, this

01:21:15   is what I thought of again.

01:21:16   Just my opinion.

01:21:17   Yeah.

01:21:18   You don't see stickers on Apple car on car.

01:21:20   You don't see stickers on Apple cars because they never made the Apple car.

01:21:22   You don't see Apple stickers on car.

01:21:24   You know, you don't see the t-shirts like there was a time, right?

01:21:27   Where being a Mac user because it was before the iPod and iPhone was weird and you were

01:21:32   like in a weird little group and then Steve Jobs came back and people were fans and we

01:21:38   saw the rise of Apple with the iPod and then the iPhone.

01:21:42   And well, I don't disagree with what you said.

01:21:45   I don't necessarily agree completely with what he wrote.

01:21:49   I think the bigger issue is not how much money Apple makes, but it's how some of that money

01:21:58   was made and how they behave because they have that money on their side.

01:22:04   That I think is the more interesting conclusion.

01:22:07   Like the chart of they make this much more money and like he labeled this up at the turn,

01:22:12   like that's only part of it.

01:22:14   And when I think about like the feelings that Apple fans used to have or what they have

01:22:20   now, I don't think that many people are actually upset that they've got, you know, whatever

01:22:24   it is, 150 trillion dollars in cash.

01:22:28   It's the how that that that money was scraped from 30% of all Patreon users and that they

01:22:34   use it to crush smaller companies.

01:22:37   I think he's saying that and I'm sure if he was here right now, he would make that argument

01:22:41   because he made like references specifically like developers and Patreon later on in the

01:22:45   article.

01:22:46   Like I see what you mean.

01:22:48   Like you could bristle at the thing of like the issue isn't that they have the money.

01:22:53   But I think that he draws the same conclusion that you've gotten to, Stephen, which is that

01:22:58   like it's the way in which the money is made, which is the problem that a lot of people

01:23:04   have because it is the problem that we increasingly have.

01:23:07   I think Matt is saying that and I think I agree with Stephen, like that is that is the

01:23:13   more interesting story for sure.

01:23:15   And I mean, if you ask me and this is going to sound totally uncool for all those, you

01:23:23   know, who think, yeah, yeah, you run a company, it's all profit based.

01:23:28   Like if it were up to me, a company that makes this much money for hardware, like they should

01:23:33   run the App Store for free.

01:23:35   If you ask me what I think, like it should totally be free and open because you make

01:23:39   so much money out of your services and your hardware, like just run the App Store for

01:23:44   free.

01:23:45   Like this is what I think and probably is my more socialist European point of view.

01:23:52   I mean, your phone moved to Europe, you know, you're just you're just you're all there.

01:23:56   Yeah.

01:23:57   So I think it's not just the money is the fact that you are now the biggest tech company

01:24:05   in the world or one of the biggest and how you behave with the money, you know.

01:24:13   And it's the thing is, it feels like these days with some of these decisions, you know,

01:24:20   taking the money out of Patreon.

01:24:21   I just saw, you know, Twitch is also raising their subscription prices, likely to, you

01:24:28   know, also deal with this 30 percent that they're still getting out of all these companies

01:24:34   and developers like it almost feel like at what point does it feels like you're punching

01:24:39   down?

01:24:40   Mm hmm.

01:24:41   I think a lot of people just stop at the money, like, oh, they have all this cash, so they're

01:24:45   not the underdog.

01:24:47   And the irony of that is that Apple learned lessons from when they were on the ropes right

01:24:55   90 days away from bankruptcy, like the whole the whole legend.

01:24:59   Right.

01:25:01   And the problem is they haven't unlearned those lessons or they haven't learned new

01:25:04   ones in the years since.

01:25:06   And Apple, like what's so gross about it is that Apple still behaves like it's got to

01:25:12   scramble for every last dollar the way that they did have to do back in the day, you know,

01:25:17   30 years ago.

01:25:19   And there's something about that that it's particularly unsettling as someone who has

01:25:24   followed them for a long time.

01:25:26   But the other part is unsettling about this is that there are people who get really wrapped

01:25:35   around the axle trying to defend the Apple of today like they are the Apple of 30 years

01:25:44   ago.

01:25:45   Right.

01:25:46   Like, well, it's of course, there should take this money or that money because of X or Y

01:25:52   reason.

01:25:53   And in federal case, like you said it perfectly and I don't disagree.

01:25:55   Like, you know, there's a case to be made that they should not take any money from the

01:25:59   App Store.

01:26:01   You know, take credit card processing fees and then move on.

01:26:04   Take three percent and move on.

01:26:05   Right.

01:26:06   Totally fair.

01:26:07   Totally fine.

01:26:08   And it's that's the part that kind of weirds me out.

01:26:11   And again, like the cult term, it is what it is.

01:26:14   It's a weird word.

01:26:15   Lots of baggage.

01:26:16   I understand that.

01:26:17   But when I see folks who are like trying to defend really the indefensible, that's where

01:26:23   I struggle to keep up and follow along.

01:26:27   And like, yeah, my feelings about this company have changed greatly over the, you know, 16

01:26:32   years I've been covering them.

01:26:34   And if you find yourself in the position where you instinctively defend any company or, you

01:26:42   know, any brand, then like maybe it is time to take a step back and look around and see

01:26:48   if if where things are today match where they were the last time you looked up and looked

01:26:53   around.

01:26:54   Yeah.

01:26:55   At the same time, here's the thing that I think makes this discussion fascinating and

01:27:05   interesting at the same time.

01:27:08   I still really, almost fundamentally, really like what this company makes.

01:27:19   Here's the thing.

01:27:20   Like they make the best computer and phones in the world.

01:27:22   They really do.

01:27:24   They make the best earbuds.

01:27:25   They they make the best tablet.

01:27:28   Like the software.

01:27:30   I mean, it's a iOS.

01:27:32   And I mean, for all its problems, iPadOS, it's still so they're both still so pleasant

01:27:41   to use and they're tasteful and they they have taste.

01:27:45   They have visual and functional taste.

01:27:49   So how I guess the question becomes, how do you reconcile for the same company feeling

01:27:55   about certain things a certain way and for other things being a fan?

01:28:04   Can you can you separate those two?

01:28:07   Should you?

01:28:08   And I feel like I feel like it's fine as long as you're mindful of what's happening and

01:28:17   as long as you're making an informed decision, like, for example, this whole story and this

01:28:23   whole and it's been a process, right?

01:28:25   It's been ongoing for years.

01:28:28   And even if you even if you just start counting at the D when the DMA stuff began, like for

01:28:36   several months, this has been ongoing.

01:28:39   But one of the consequences for me personally, for me specifically, has been that this whole

01:28:45   saga has put a bad taste in my mouth for Apple services, just their services.

01:28:54   So my informed decision will be that whenever I can, I'm going to prefer using something

01:29:02   like Spotify or using, you know, signing up for Apple TV plus only when I really just

01:29:07   want to watch something, you know, that's for me has been one of the consequences.

01:29:13   But at the same time, I'm going to use those services from other companies on an iPhone

01:29:18   because I still prefer it because I like iOS.

01:29:22   And and this has been like for me, I've been covering this stuff for 50, more than 15 years.

01:29:28   This is a massive change, like treating the iPhone as like just the platform instead of

01:29:36   like the whole package, you know, like, oh, it's just all Apple stuff, all in all the

01:29:41   way.

01:29:42   And I'm like, no, it's the best phone for me.

01:29:45   It's a great phone, but it doesn't mean that I am necessarily locked into the whole Apple

01:29:50   ecosystem for services because I don't like what this company is doing for services.

01:29:54   And I dislike this idea of giving them even more of my money while they're also taking

01:30:00   money out of developers and creators.

01:30:03   Like I really dislike that.

01:30:04   And I think that's a healthy approach.

01:30:06   We can like what we like from this company and understand that other parts of it are

01:30:11   less likable.

01:30:12   Right.

01:30:13   Or, hey, these three products from them are great and class leading and really exciting.

01:30:18   And these other products, not so much.

01:30:21   Right.

01:30:22   There's there's nuance to be had in all those conversations.

01:30:25   And I think that's I think that's an important point.

01:30:30   Yeah.

01:30:31   And I don't know.

01:30:32   I also want to believe that.

01:30:34   I feel like there are people at Apple that have the same feelings toward their employer

01:30:43   these days.

01:30:46   And I feel like there are people at Apple who are generally obviously passionate and

01:30:50   they think they're doing the right thing.

01:30:54   And so I don't know.

01:30:56   It seems like a very difficult conversation to have about this topic right now.

01:31:03   But I don't know.

01:31:05   I feel like it's tricky to recognize that the same company can do something that you

01:31:14   fundamentally hate while at the same time making products that you fundamentally love.

01:31:21   And I don't know if there's enough.

01:31:25   Here's how I would wrap it up for me.

01:31:26   I don't know if there's any other community on the Internet that feels the same way and

01:31:34   has this kind of problem.

01:31:35   It feels like a pretty unique problem to have right now in 2024.

01:31:41   You know, with the public perception and the missteps that they have had in public over

01:31:48   the past few months.

01:31:49   It seems a very...

01:31:51   I don't think this is happening in Google and I don't think this is happening in Microsoft

01:31:56   land.

01:31:57   I mean, Microsoft doesn't even make a phone.

01:32:00   Microsoft sure has its moments.

01:32:01   A lot of the open A.I. stuff.

01:32:04   Yeah, but like this whole thing of like super fans of the company that used to be the underdog

01:32:09   and now it's not the underdog anymore.

01:32:10   Now sort of having this epiphany or having like this wake up moment of sorts.

01:32:17   The closest thing to prescribe it to is a content creator.

01:32:22   Like this kind of thing happens more in the communities of content creators, right?

01:32:27   Where it's like, oh no, we don't like the content creator anymore.

01:32:34   It's closer to that, right?

01:32:36   Because I mean, I think that most of us have a parasocial relationship with Apple, the

01:32:42   entity.

01:32:45   At least if you're upset about what's going on, like you care about them and feel like

01:32:50   that they should, like not the people, the brand, right?

01:32:54   That like you care about the brand and believe that the brand shouldn't be doing these things.

01:32:58   And one of the reasons I think it's easy to have that kind of relationship with Apple

01:33:01   is because they operate as an entity.

01:33:04   They don't operate as individuals.

01:33:06   You don't know who they are and they won't tell you, right?

01:33:09   And so like it's this...

01:33:13   I want to come back to something you said a minute ago, Federico.

01:33:15   And I don't want to...

01:33:16   I'm not like picking apart what you're saying because I think you came to a very good conclusion,

01:33:19   but like I want to jump back to a word that you used as a way for other people to think

01:33:23   about this kind of stuff and kind of where I'm starting to like land on it.

01:33:26   You said like, how do I reconcile this?

01:33:30   And I'm just not sure that we have to.

01:33:32   Like it's a company.

01:33:38   Companies are big and complicated and messy and they're made of people that are complicated

01:33:45   and messy and it's just like a lot of them.

01:33:48   I don't...

01:33:49   I think it is too difficult to only...

01:34:00   I think it is too difficult to ask of yourself to only engage with content or companies that

01:34:09   are good because it is inherently like really hard to get to that because you...

01:34:19   Like what are you judging that on?

01:34:22   I just think it's too complicated, right?

01:34:25   And it's even hard to talk about because it makes it sound like I'm like, "Cancel culture,

01:34:29   am I right?"

01:34:30   Which is not what I'm saying, but it sounds similar.

01:34:32   I just think it's like, you just got to be like, "I like my computer.

01:34:37   My computer's real good and I like my phone and my phone's real good and I don't have

01:34:43   to feel like I need to judge every decision about my phone because Apple's taken..."

01:34:52   You know what?

01:34:53   Like, they're different.

01:34:54   There's different things.

01:34:55   Like you don't have to reconcile them.

01:34:58   You can like one thing, you can not like another thing.

01:35:01   Just by liking one thing does not mean you condone the other thing, right?

01:35:05   We all have a movie that we like that features someone who's canceled.

01:35:10   Everybody has one.

01:35:12   If you say you don't, I don't believe you, right?

01:35:14   Because there are bad people all over the place, people that you would deem have done

01:35:19   things that are not good, right?

01:35:21   There are types of content that you have like really strong emotional feelings.

01:35:27   We all know what one I'm talking about.

01:35:28   You have really strong emotional feelings too, but you don't like the person who made

01:35:32   it anymore.

01:35:34   Things can even go back to one that's less problematic like Star Wars, right?

01:35:38   Everyone loves Star Wars growing up and then Star Wars got changed and wasn't so good anymore,

01:35:44   but people still love the Star Wars stuff even though like, I'm not really sure there's

01:35:48   been anything good Star Wars since like 1970.

01:35:53   Like we're still trying, you know, like we're still just going for it, you know?

01:35:57   Although I do actually really love The Mandalorian, but you know, it's just like, it's just, it's,

01:36:02   you know, I'm trying to get myself to this point now where it's like, just trying to

01:36:11   talk about things that I like and I just got to find my balance where I feel like I'm doing

01:36:17   the right thing, talking about the things that are important, but like we're really

01:36:21   getting bogged down in the legal documents, aren't we?

01:36:24   Right?

01:36:25   Like we're really like, we're in them.

01:36:28   You know, I've read more press releases from regulatory bodies in the last year than I

01:36:33   had in my previous 35 and I'm not really sure I want to do that, but like I feel like there's,

01:36:40   there's gotta be a balance.

01:36:41   I think that I personally have tipped too far, right?

01:36:47   And I want to try and rebalance that based on like how I actually feel as a person, like

01:36:53   in that I love my iPhone more than I care about the DMA.

01:36:59   Or at least for me to sort of remix what you just said, for me, I think the healthy approach

01:37:06   will be, I love my iPhone more than I should care for the ethics of Apple as a company.

01:37:14   Yeah, exactly.

01:37:16   Right?

01:37:17   And like, because it's full of other stuff, right?

01:37:20   Like what, now every app developer's got to suffer even more because like Apple's taking

01:37:27   money from Patreon?

01:37:28   Like that now, like, oh, we all got to abandon our iPhones?

01:37:31   Like, no, like we don't have to do that.

01:37:34   You just, you just got to find our balance here.

01:37:36   And I think that like where we are like right now, I feel like it's an inflection point.

01:37:42   Like we're coming to it and we can all make our decisions and all go in whatever direction

01:37:46   we want.

01:37:47   And I think that's happening.

01:37:49   I think Federico's hit his inflection point like two months ago and you're making new

01:37:53   decisions, right?

01:37:56   And like, and I think I'm hitting mine now and I'm going to make different ones.

01:38:00   Like not like different to Federico, but like different to anybody.

01:38:04   Like they're my decisions.

01:38:06   Like, and I think we've all, I think we're at a point now where like, got to maybe we're

01:38:12   starting over again.

01:38:13   And I think that that's actually like a real good point.

01:38:15   It's just like where technology is today.

01:38:17   Like it's all changing.

01:38:20   We are at a point where technology is changing and it's going to change significantly and

01:38:25   it's going to change fast.

01:38:27   So it's, it's a good time to be like, let's think about this.

01:38:32   So that's where I am.

01:38:36   If you want to find links to the stories we spoke about, look at some pictures of some

01:38:39   brown iPhones.

01:38:41   Go check them out in your podcast player.

01:38:43   They're also on the web at relay.fm/connected/515.

01:38:48   There you can submit feedback or follow up and you can also become a member and get connected

01:38:51   pro which is the longer ad free version of the show each and every week.

01:38:56   This week we gave a listener some tattoo advice.

01:38:59   So that's, that's a switch again this week.

01:39:01   Members also get access to our discord newsletter, some extra shows each month for members.

01:39:07   It's a lot of great stuff.

01:39:08   So go check that out.

01:39:10   If you want more of us, we're out hanging out on the web.

01:39:14   Mike hosts a bunch of other shows here on relay and of course works some excellent,

01:39:19   doing some excellent work at Cortex brand.

01:39:21   You want to announce like a cool secret new product just right here?

01:39:25   Nope.

01:39:26   Okay.

01:39:27   Nope.

01:39:28   I want to make sure I don't want it to pass, pass by, you know.

01:39:31   I appreciate, I appreciate you asking though.

01:39:34   Okay.

01:39:35   You know?

01:39:36   Okay.

01:39:37   I'm in Puerto Rico, uh, ever at max stories.net where he's the editor in chief.

01:39:41   I know everyone's heads are down working on Iris reviews for, it could be very soon.

01:39:46   It could be in a month.

01:39:48   Uh, so looking forward to that.

01:39:50   Yeah, no, it's, uh, you can find my writing, which is mostly about performance this day.

01:39:56   I'll admit over at five, 12 pixels.net.

01:39:59   And that, I mean, there's, they weren't problematic, you know, performance, you know, they're just

01:40:05   out there.

01:40:06   I mean, some of them were pretty bad.

01:40:07   Some of them are pretty bad computers.

01:40:09   Well, you know, just taking people's money, not being worth it.

01:40:14   It's pretty bad.

01:40:15   Some of them, uh, at least you got a lot of bundled software.

01:40:18   So you had that going for you.

01:40:20   Uh, you can, uh, you can find us on social media.

01:40:23   Federico is at Vatici.

01:40:24   You can find him.

01:40:25   Mike is I M Y K E and I am ISMH 86 and we're all on a, you know, threads, Instagram, Macedon.

01:40:32   Not not that other place.

01:40:33   Not anymore.

01:40:34   I'd like to thank our sponsors this week, NetSuite, Vitaly, ExpressVPN, and KRCS.

01:40:41   And until next time, guys say goodbye.