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Connected

445: Do You Have a Trumpet on the Floor?

 

00:00:00 ◼   ► [MUSIC PLAYING]

00:00:08 ◼   ► Hello and welcome to Relay FM.

00:00:10 ◼   ► That's not what it-- how do we start the show?

00:00:12 ◼   ► Ooh, hey.

00:00:13 ◼   ► Hello.

00:00:13 ◼   ► Welcome to Relay FM.

00:00:14 ◼   ► Welcome to Relay FM.

00:00:15 ◼   ► Welcome to Relay FM.

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00:00:17 ◼   ► Welcome.

00:00:17 ◼   ► Welcome to Relay FM, the home of Connected.

00:00:19 ◼   ► There you go.

00:00:20 ◼   ► Their fine podcast.

00:00:21 ◼   ► Let me try that again.

00:00:22 ◼   ► No, why not?

00:00:23 ◼   ► Why are you going to keep it?

00:00:24 ◼   ► I was going to merge from Relay FM.

00:00:27 ◼   ► This is Connected.

00:00:28 ◼   ► And hello and welcome to Connected.

00:00:29 ◼   ► And it came out hello and welcome to Relay FM.

00:00:33 ◼   ► Hello and welcome to Connected episode 445.

00:00:38 ◼   ► It's made possible by our sponsors, Squarespace, ZocDoc,

00:00:41 ◼   ► and NetSuite.

00:00:43 ◼   ► My name is Stephen Hackett.

00:00:44 ◼   ► I'm joined by everyone's favorite co-host, Mike Hurley.

00:00:49 ◼   ► Hello.

00:00:50 ◼   ► Hello.

00:00:50 ◼   ► And I am joined by everybody's favorite co-host, Federico

00:00:54 ◼   ► Vittucci.

00:00:55 ◼   ► Hi.

00:00:55 ◼   ► Hello.

00:00:56 ◼   ► How are you?

00:00:57 ◼   ► Hello.

00:00:58 ◼   ► We're all here.

00:00:59 ◼   ► We're all here.

00:01:00 ◼   ► Yes.

00:01:00 ◼   ► All here together.

00:01:02 ◼   ► We just talked about penguins for 10 minutes.

00:01:05 ◼   ► We did.

00:01:06 ◼   ► We did.

00:01:07 ◼   ► It was a rip-roaring good time over at getconnectedpro.co.

00:01:11 ◼   ► So that's exactly-- that's the kind of content

00:01:13 ◼   ► that you can expect from the pro show.

00:01:16 ◼   ► It's penguins and Earth geography, I would say,

00:01:20 ◼   ► was on this week's pro show.

00:01:23 ◼   ► Anyway, so Mike yesterday sends me a link on iMessage.

00:01:29 ◼   ► He's like, check this out.

00:01:31 ◼   ► And it's a YouTube video to a channel by Brandon Butch.

00:01:38 ◼   ► And I see the little number of subscribers

00:01:41 ◼   ► underneath the channel name, 1 million subscribers.

00:01:46 ◼   ► And this video, the title is, "This Chat GPT Shortcut

00:01:50 ◼   ► for iPhone is, all caps, insane!"

00:01:54 ◼   ► Exclamation point, parentheses.

00:01:56 ◼   ► Here's how to use it.

00:01:58 ◼   ► So Brandon did a full-on video, 10 minutes

00:02:03 ◼   ► of this video about SGPT.

00:02:06 ◼   ► And I-- obviously, I am very glad to see this video.

00:02:13 ◼   ► And it's actually a very lovely step-by-step explanation

00:02:16 ◼   ► of how to set up SGPT and how to use it.

00:02:19 ◼   ► And I think Brandon did.

00:02:20 ◼   ► I always say thank you, Brandon, for doing this.

00:02:22 ◼   ► I think Brandon did an excellent job sort of showing off

00:02:27 ◼   ► a complex query that you can do in SGPT for playlist generation.

00:02:33 ◼   ► Brandon asked for a workout playlist

00:02:37 ◼   ► with a preference for hip hop music

00:02:40 ◼   ► and a specific number of tracks.

00:02:41 ◼   ► And of course, SGPT handled that beautifully.

00:02:45 ◼   ► So I was really happy to see that.

00:02:47 ◼   ► One of the things I really liked--

00:02:48 ◼   ► and it's such a simple thing, but it was like, oh,

00:02:50 ◼   ► this makes so much sense to demo it this way--

00:02:52 ◼   ► is he doesn't type into the shortcut.

00:02:55 ◼   ► He speaks into the shortcut.

00:02:56 ◼   ► Like, he speaks into the text field.

00:02:57 ◼   ► And it was like, oh, yeah.

00:03:00 ◼   ► I don't really think to do that.

00:03:02 ◼   ► But especially for demoing on YouTube,

00:03:04 ◼   ► it's just like, that is such a sensible way

00:03:08 ◼   ► of showing how it would work.

00:03:11 ◼   ► You know what I mean?

00:03:12 ◼   ► It's just like, oh, that was really clever way

00:03:15 ◼   ► of showing the action.

00:03:16 ◼   ► It's just to speak it, which is also pretty natural

00:03:20 ◼   ► for something like this.

00:03:21 ◼   ► Yeah, and it makes me realize just how much better

00:03:25 ◼   ► the video format, whether it's YouTube or TikTok,

00:03:29 ◼   ► would be for what I do.

00:03:31 ◼   ► The problem is I don't like making videos.

00:03:33 ◼   ► And I don't like a certain style, especially on TikTok,

00:03:37 ◼   ► like a certain style of having to be clickbaity out

00:03:43 ◼   ► of sheer necessity for the algorithm.

00:03:45 ◼   ► But that's a different topic.

00:03:46 ◼   ► In any case, this video is sort of the culmination

00:03:49 ◼   ► of the sort of feedback that I've seen over the past week.

00:03:52 ◼   ► And to quote this title, it has been, title case, insane.

00:04:00 ◼   ► And I'm so happy to see just so many requests and the emails

00:04:05 ◼   ► and the messages in this court.

00:04:06 ◼   ► But I've been checking--

00:04:10 ◼   ► I logged into Twitter to see if people were talking about it.

00:04:14 ◼   ► And they are.

00:04:15 ◼   ► And I saw folks sort of sending this

00:04:17 ◼   ► to some developer relations people from OpenAI,

00:04:21 ◼   ► which is very cool.

00:04:22 ◼   ► And it's been sort of very humbling

00:04:24 ◼   ► to get the sort of feedback that comes with dozens of--

00:04:34 ◼   ► the last time I checked--

00:04:36 ◼   ► I'm going to give you actual numbers.

00:04:38 ◼   ► But the last time I checked, 50,000 people alone

00:04:43 ◼   ► read the story about SGPT, which for a shortcut,

00:04:47 ◼   ► that's unprecedented.

00:04:49 ◼   ► And it wasn't even linked on--

00:04:51 ◼   ► it's not like the Verge, right, linked to it.

00:04:55 ◼   ► But it's been picking up naturally

00:04:59 ◼   ► through Reddit and YouTubers and people on Twitter

00:05:03 ◼   ► and people on Mastodon.

00:05:04 ◼   ► Mastodon has been great for this.

00:05:06 ◼   ► And it's just having thousands of people use this,

00:05:13 ◼   ► it's been very useful, if only from a design perspective,

00:05:17 ◼   ► from a creative perspective, to understand, OK,

00:05:20 ◼   ► here's what people really want.

00:05:22 ◼   ► And yeah, it's kind of new to me because even Apple Frames,

00:05:27 ◼   ► which to date, I think, it has been my most popular shortcut.

00:05:31 ◼   ► But even Apple Frames is very niche and very sort

00:05:35 ◼   ► of self-contained in terms of audience.

00:05:37 ◼   ► And so to actually get requests from new people

00:05:42 ◼   ► and new types of users.

00:05:44 ◼   ► I saw it.

00:05:45 ◼   ► It was on Tom's Guide.

00:05:46 ◼   ► There was an article on Tom's Guide talking about it.

00:05:49 ◼   ► Wait, really?

00:05:49 ◼   ► Two, recently.

00:05:50 ◼   ► Do you have any way of knowing how many people have actually

00:05:57 ◼   ► got the shortcut?

00:05:59 ◼   ► Yeah, well, not got because I cannot do--

00:06:03 ◼   ► I cannot do-- oh, look at that, Tom's Guide.

00:06:06 ◼   ► See, this tells you just how frequently I

00:06:08 ◼   ► check my analytics, which is very unfrequently.

00:06:12 ◼   ► I should have a way to see how many people clicked the iCloud

00:06:16 ◼   ► link for the shortcuts.

00:06:19 ◼   ► But obviously, I cannot tell how many people installed it

00:06:22 ◼   ► because installing the shortcut is on icloud.com.

00:06:26 ◼   ► So there's no way for me to know.

00:06:28 ◼   ► But yeah, I can probably check the click events on Mac.

00:06:34 ◼   ► Sorry, and I'll let you know.

00:06:36 ◼   ► This is one of those things, too, with this shortcut,

00:06:38 ◼   ► I think, even more than any of your others,

00:06:40 ◼   ► where the inability for you as the shortcut creator

00:06:44 ◼   ► to have updates for the shortcut is a real problem.

00:06:48 ◼   ► Because when it's Apple Frames, I

00:06:51 ◼   ► don't think it's so much of an issue because I would expect

00:06:54 ◼   ► the majority of people that use Apple Frames read Mac stories.

00:06:57 ◼   ► So not completely, but I would expect

00:06:59 ◼   ► it's more than this, that those people are likely to see

00:07:03 ◼   ► that you have an update.

00:07:04 ◼   ► But my expectation is that this shortcut will get and has

00:07:08 ◼   ► gotten further than your audience.

00:07:09 ◼   ► When you see YouTubers with large audiences,

00:07:13 ◼   ► with videos that have been watched hundreds of thousands

00:07:16 ◼   ► of times or whatever posting about this,

00:07:19 ◼   ► I think this is just going to continue to keep going out

00:07:21 ◼   ► there, spreading away from you.

00:07:25 ◼   ► And then you don't have a way to communicate to people,

00:07:28 ◼   ► like, hey, I've improved this.

00:07:31 ◼   ► It's a frustrating part of the system.

00:07:34 ◼   ► So by the way, it looks like on Mac stories alone,

00:07:36 ◼   ► about 10,000 people clicked the iCloud.com link

00:07:40 ◼   ► for the shortcut.

00:07:41 ◼   ► That, of course, does not include the iCloud.com link

00:07:46 ◼   ► when it's posted on other places.

00:07:48 ◼   ► Like on Brandon's channel, the iCloud.com link

00:07:51 ◼   ► is right there in the description.

00:07:52 ◼   ► There's no way for me to know how many people

00:07:54 ◼   ► clicked that link.

00:07:55 ◼   ► And similarly, it was also on Reddit,

00:07:57 ◼   ► on both the Apple subreddit and the Shortcuts subreddit.

00:08:00 ◼   ► And there's no way for me to know how many people clicked

00:08:02 ◼   ► that.

00:08:03 ◼   ► But really the frustrating part is not having an update

00:08:07 ◼   ► mechanism inside Shortcut as a creator.

00:08:10 ◼   ► There's no way, like you said, there's no way for me

00:08:13 ◼   ► to say right now, hey, there's a new version

00:08:15 ◼   ► of this shortcut.

00:08:16 ◼   ► And I actually thought, I actually thought last year,

00:08:21 ◼   ► we had a discussion with Alex, our developer,

00:08:23 ◼   ► like, is there a way for us to actually consider our own,

00:08:27 ◼   ► like Mac stories branded Shortcuts updater?

00:08:31 ◼   ► And obviously that was not a priority

00:08:33 ◼   ► with all the other things we're working on.

00:08:35 ◼   ► But it's something that I've thought about.

00:08:36 ◼   ► Like, is there like a custom thing that I could do

00:08:38 ◼   ► that is specific to Mac stories to tell people,

00:08:42 ◼   ► hey, there's actually a new version of this.

00:08:44 ◼   ► But the problem with all of these features is that,

00:08:47 ◼   ► and it's a similar conversation when it comes

00:08:49 ◼   ► to monetizing Shortcuts.

00:08:51 ◼   ► The problem is even if you put in this custom code, right,

00:08:56 ◼   ► people can always remove those actions.

00:08:58 ◼   ► And there's no way for you as a creator to lock

00:09:01 ◼   ► certain features from being modified, right?

00:09:04 ◼   ► So even if I build a Shortcuts updater,

00:09:07 ◼   ► or even if I build like a way for me to say this shortcut

00:09:11 ◼   ► only gives you some features if you are a member

00:09:15 ◼   ► of such and such membership program,

00:09:19 ◼   ► people can always just go in and remove those actions

00:09:21 ◼   ► and remove those checks.

00:09:23 ◼   ► So how can you, there's no real creator support in Shortcuts,

00:09:28 ◼   ► which understandably Apple is not interested in.

00:09:31 ◼   ► But it's been a challenge and I'll probably end up building

00:09:35 ◼   ► my own updater at some point.

00:09:36 ◼   ► - And I understand why they don't have the ability to do it.

00:09:39 ◼   ► Like I get it, right?

00:09:40 ◼   ► It's complicated for one and two,

00:09:44 ◼   ► it is also like a security risk.

00:09:47 ◼   ► Like I understand, but then similarly,

00:09:50 ◼   ► if you have the ability to build your own updater,

00:09:53 ◼   ► that is worse from a security standpoint

00:09:56 ◼   ► than if Apple did it, right?

00:09:57 ◼   ► I would assume.

00:09:59 ◼   ► - Yeah, I would very much prefer like an official way

00:10:04 ◼   ► for me to say, hey, this is a shortcut

00:10:06 ◼   ► that I share with other people

00:10:07 ◼   ► and other people should know.

00:10:09 ◼   ► You should build it and remove the stress

00:10:12 ◼   ► of dealing with this and the time

00:10:14 ◼   ► of dealing with this from me.

00:10:16 ◼   ► I would love if Apple had their own way to do this

00:10:20 ◼   ► that I could take advantage of.

00:10:22 ◼   ► - Yeah, because they could say like,

00:10:23 ◼   ► hey, since you last run the shortcut, it has changed.

00:10:26 ◼   ► This is the way it's changed.

00:10:28 ◼   ► Do you still want to do it?

00:10:30 ◼   ► - Exactly, that's all I want.

00:10:31 ◼   ► Like a little sparkle updater built inside the shortcut,

00:10:35 ◼   ► but it is what it is.

00:10:37 ◼   ► And so I'm busy working on updates.

00:10:41 ◼   ► I think we're gonna talk about this later in the show,

00:10:44 ◼   ► but yeah, it's been wild to see people use this in action

00:10:49 ◼   ► and sort of the things they ask,

00:10:52 ◼   ► which is, you know, it's pretty cool to see,

00:10:54 ◼   ► and like, I actually didn't think about this myself

00:10:58 ◼   ► and people have been using it this way.

00:11:00 ◼   ► - Boys, the time has come.

00:11:02 ◼   ► - For what?

00:11:04 ◼   ► - The calls have been answered.

00:11:06 ◼   ► The YouTube app is getting SharePlay support.

00:11:08 ◼   ► - Really finally we can watch unboxing videos together.

00:11:13 ◼   ► - Together.

00:11:14 ◼   ► This is gonna be a YouTube premium feature,

00:11:17 ◼   ► at least to start.

00:11:19 ◼   ► It's also going to become along with a new enhanced

00:11:22 ◼   ► 1080p video quality setting, which Google, YouTube says,

00:11:26 ◼   ► will make the videos extra crisp and clear.

00:11:28 ◼   ► I guess it's just, I see that as less compression

00:11:32 ◼   ► on their videos.

00:11:33 ◼   ► I would hazard a guess that this will probably be

00:11:36 ◼   ► the most widely used experience like of SharePlay so far.

00:11:40 ◼   ► Like I could imagine this being,

00:11:43 ◼   ► even though it's just for premium, one it is logical, right?

00:11:46 ◼   ► Like I actually think of all the kinds of video content

00:11:50 ◼   ► you might watch with other people.

00:11:52 ◼   ► YouTube videos, I think actually make the most sense

00:11:55 ◼   ► as opposed to like the latest episode of The Mandalorian

00:11:59 ◼   ► or a full movie.

00:12:00 ◼   ► Obviously, you know, listeners of this show will know

00:12:05 ◼   ► that lots of people use SharePlay for lots of things.

00:12:08 ◼   ► We know that now, remember that?

00:12:10 ◼   ► When I asked everyone to write in

00:12:12 ◼   ► with their SharePlay experiences and they did.

00:12:14 ◼   ► So, you know, I know that people use it,

00:12:16 ◼   ► but I think like YouTube is like a really interesting source

00:12:20 ◼   ► for SharePlay.

00:12:21 ◼   ► So I think this is actually a pretty cool thing.

00:12:24 ◼   ► And I'm pleased to see Google adopting

00:12:29 ◼   ► a new Apple technology like this one,

00:12:32 ◼   ► where there isn't so much of an impetus for them to do it

00:12:35 ◼   ► other than the fact that this would actually be good

00:12:37 ◼   ► for their users to do it.

00:12:39 ◼   ► - Yeah, yeah, I agree.

00:12:40 ◼   ► And it's especially fascinating to see this

00:12:45 ◼   ► when you consider how SharePlay works in FaceTime

00:12:48 ◼   ► and iMessage, and especially iMessage being one of the,

00:12:52 ◼   ► one of the things that Google hates about, you know,

00:12:56 ◼   ► what Apple is doing with locking on iOS and the iPhone.

00:13:00 ◼   ► This is an iMessage feature that is only available

00:13:03 ◼   ► to iMessage users and it won't work with text messaging

00:13:07 ◼   ► on Android and still they're going to enable this

00:13:10 ◼   ► for YouTube, which I think is the right call.

00:13:13 ◼   ► I just think it's a little bit ironic

00:13:15 ◼   ► coming from the company.

00:13:17 ◼   ► - The 15 inch MacBook Air is apparently coming soon.

00:13:22 ◼   ► Production is underway according to multiple

00:13:24 ◼   ► supply chain sources, which could indicate

00:13:26 ◼   ► a late April or early May launch.

00:13:29 ◼   ► I mentioned this because Federico,

00:13:31 ◼   ► you had mentioned being intrigued

00:13:33 ◼   ► about the biggest MacBook Air possible.

00:13:35 ◼   ► So maybe you'll be able to get your hands on one

00:13:38 ◼   ► before WWDC?

00:13:40 ◼   ► - Well, that's too bad because I just bought an M2 MacBook Air.

00:13:43 ◼   ► (laughing)

00:13:44 ◼   ► - Okay, okay.

00:13:46 ◼   ► - And I'm using it to record right now.

00:13:48 ◼   ► - Oh, you're using it right now?

00:13:49 ◼   ► - Yes.

00:13:51 ◼   ► - Okay, patented Federico Fittiti review time.

00:13:53 ◼   ► What do you think of it?

00:13:56 ◼   ► - I love it, man.

00:13:57 ◼   ► I just love it. - Isn't it incredible?

00:13:58 ◼   ► Did you get the good color?

00:14:00 ◼   ► You got the good color, right?

00:14:01 ◼   ► - What's the good color?

00:14:02 ◼   ► - Midnight.

00:14:03 ◼   ► - No, I got starlight.

00:14:04 ◼   ► I got starlight because it goes really well

00:14:07 ◼   ► with my furniture.

00:14:08 ◼   ► - Okay. - That's why.

00:14:09 ◼   ► - You know what?

00:14:10 ◼   ► I'll give that to you.

00:14:11 ◼   ► - Yeah. - For you,

00:14:13 ◼   ► I can understand that.

00:14:14 ◼   ► But I still think the best color is midnight.

00:14:16 ◼   ► - Man, I'm so glad I got to surprise you both

00:14:19 ◼   ► with this today.

00:14:20 ◼   ► When I saw the topic in the document,

00:14:22 ◼   ► I didn't want to add anything and just bring it on you

00:14:25 ◼   ► because that's what I do.

00:14:27 ◼   ► I love it, I love it.

00:14:28 ◼   ► I mean, just how lightweight it is

00:14:33 ◼   ► compared to Sylvia's 14-inch MacBook Pro.

00:14:36 ◼   ► Like, it's wild to me just how portable it is.

00:14:41 ◼   ► Love the keyboard, love the battery life.

00:14:46 ◼   ► Display size is great.

00:14:48 ◼   ► I realize, you know, it's like a slightly bigger iPad Pro.

00:14:52 ◼   ► Obviously, what's so, and look,

00:14:54 ◼   ► this is all part of something I've been working on,

00:14:59 ◼   ► a story that has taken me into many different directions

00:15:03 ◼   ► over the past five months or so.

00:15:05 ◼   ► And it continues to evolve over time.

00:15:08 ◼   ► Essentially, I'm using this in clamshell mode

00:15:13 ◼   ► with my studio display, which is in and of itself

00:15:16 ◼   ► like one of the many things that leads me

00:15:18 ◼   ► to prefer Mac OS to iPad OS right now.

00:15:21 ◼   ► Because yeah, I have this computer

00:15:24 ◼   ► in a 12 South Bookark stand by the right side of my desk.

00:15:28 ◼   ► Very nice, very cool looking accessory.

00:15:30 ◼   ► And I can just slot it in and it's closed,

00:15:35 ◼   ► but it lets me work on the studio display.

00:15:37 ◼   ► I can, why can I not do the same with my iPad Pro?

00:15:40 ◼   ► I don't understand.

00:15:41 ◼   ► And of course, the thing that's so,

00:15:44 ◼   ► look, I'll be honest, I am feeling mixed feelings

00:15:49 ◼   ► really right now because what's so funny,

00:15:55 ◼   ► actually no, what's so liberating,

00:15:58 ◼   ► I think is a better word.

00:15:59 ◼   ► And what's so just fun is having the freedom

00:16:04 ◼   ► to do whatever I want with my computer

00:16:06 ◼   ► in terms of software, right?

00:16:08 ◼   ► Just I went in, I installed Audio Hijack,

00:16:10 ◼   ► I installed a bunch of utilities for changing how,

00:16:13 ◼   ► sort of enhancing Mac OS multitasking,

00:16:16 ◼   ► trying to make it a little more similar

00:16:18 ◼   ► to Windows snapping, for example.

00:16:21 ◼   ► I installed the Logy Options software

00:16:24 ◼   ► so that now I can customize how my mouse works

00:16:27 ◼   ► and how my keyboard works.

00:16:29 ◼   ► Just being able to do whatever I want with software.

00:16:32 ◼   ► But the thing is mixed feelings,

00:16:35 ◼   ► because I cannot do whatever I want with the hardware, right?

00:16:38 ◼   ► At the end of the day, it's still a laptop.

00:16:41 ◼   ► And I saw many times I tried to touch the screen already

00:16:44 ◼   ► and it doesn't do anything.

00:16:46 ◼   ► And of course you cannot fold it all the way back

00:16:50 ◼   ► and sort of hide the keyboard.

00:16:51 ◼   ► - Well, you can one time and then that's it.

00:16:55 ◼   ► - It's a one time and one time only.

00:16:56 ◼   ► So savor that opportunity if you really want to do it.

00:16:59 ◼   ► (laughing)

00:17:01 ◼   ► But like, it's always gonna be a laptop.

00:17:03 ◼   ► - Except for the one thing that you are already doing

00:17:05 ◼   ► where you are able to turn it into a desktop,

00:17:07 ◼   ► which admittedly is not as exciting

00:17:08 ◼   ► as turning a laptop into a tablet and vice versa.

00:17:13 ◼   ► - Exactly.

00:17:14 ◼   ► And so unfortunately, and this is a topic that I think

00:17:18 ◼   ► I'll throw this idea that I will need to develop further

00:17:23 ◼   ► in the story that I'm working on,

00:17:24 ◼   ► that we'll talk about over the next few weeks.

00:17:26 ◼   ► An imaginary gunpoint right now,

00:17:30 ◼   ► like if someone were to came to me,

00:17:33 ◼   ► and I like to be a little tragic with these things,

00:17:35 ◼   ► but it helps the thought exercise.

00:17:38 ◼   ► At an imaginary gunpoint,

00:17:39 ◼   ► what I choose right now in April, 2023.

00:17:43 ◼   ► And it's a non-lethal gunpoint, so don't worry about it.

00:17:47 ◼   ► But it's just--

00:17:48 ◼   ► - Then what's the point of the gunpoint?

00:17:49 ◼   ► - Well, it's for the scene of it, right?

00:17:52 ◼   ► It's for the drama of it.

00:17:53 ◼   ► Like pick one, Mac OS or iPad OS,

00:17:57 ◼   ► use a Mac or use an iPad.

00:17:58 ◼   ► I gotta go with Mac OS right now.

00:18:01 ◼   ► I gotta go with Mac OS because ultimately,

00:18:07 ◼   ► while I'm really missing the ability to use it as a tablet

00:18:12 ◼   ► and to touch the screen and to just carry it with me

00:18:17 ◼   ► as like a touch device,

00:18:19 ◼   ► ultimately I can do more things with the software

00:18:21 ◼   ► and this is an essential point for me.

00:18:25 ◼   ► I can tweak the multitasking to my liking,

00:18:29 ◼   ► which I cannot do on iPad OS.

00:18:31 ◼   ► So if I had to pick one,

00:18:34 ◼   ► iPad and me, we've had so many great memories together.

00:18:38 ◼   ► And I'm still using an iPad.

00:18:39 ◼   ► I'm still using an iPad Pro

00:18:40 ◼   ► because I love reading my articles and watching TV shows

00:18:45 ◼   ► and doing tablet things with the iPad.

00:18:49 ◼   ► But it hasn't grown and it hasn't gone in a direction

00:18:53 ◼   ► that is conducive, I think, to my work

00:18:58 ◼   ► and to what I need to do.

00:18:59 ◼   ► And so even though I love it,

00:19:03 ◼   ► what's that, Steven, what's that Death Cab for Cutie song

00:19:07 ◼   ► you referenced in your MacBook Air story?

00:19:11 ◼   ► - I'm War of Head versus Heart?

00:19:13 ◼   ► - Yes, it's exactly that line.

00:19:17 ◼   ► Like my heart is, you know, it belongs to the iPad Pro,

00:19:22 ◼   ► but my head tells me, look, man,

00:19:26 ◼   ► you just are faster and you do better work, faster work,

00:19:31 ◼   ► more work in less time on Mac OS.

00:19:35 ◼   ► And so if I had to pick Mac OS,

00:19:38 ◼   ► this computer right here is the perfect balance

00:19:41 ◼   ► for me so far.

00:19:42 ◼   ► - That's Crooked Teeth is the song name.

00:19:44 ◼   ► - Thank you.

00:19:45 ◼   ► - And you're using it with the studio display.

00:19:47 ◼   ► You're just using like the single Thunderbolt cable

00:19:50 ◼   ► lifestyle and just plugging it in

00:19:52 ◼   ► and letting everything go from there.

00:19:54 ◼   ► - See, this is the thing I cannot be too detailed about.

00:19:58 ◼   ► You guys know why, but yes,

00:20:01 ◼   ► I am using a single Thunderbolt cable.

00:20:04 ◼   ► Well, no, I can be a little detailed.

00:20:06 ◼   ► I'm using that USB-C switch we talked about.

00:20:11 ◼   ► What was it called?

00:20:14 ◼   ► Not the CableCon, the other one.

00:20:16 ◼   ► - CableMod.

00:20:17 ◼   ► - No, it wasn't the CableCon.

00:20:18 ◼   ► It was the, wait, what's the name?

00:20:20 ◼   ► It's under my desk, I don't remember.

00:20:22 ◼   ► - Just crawl under there and look, we'll stick around.

00:20:24 ◼   ► - Hold on.

00:20:27 ◼   ► - Did we talk about this in the main show

00:20:29 ◼   ► or in the pro show?

00:20:31 ◼   ► - I don't know, but if you haven't heard the pro show,

00:20:33 ◼   ► it's easy to find relay.fm/connected/join.

00:20:37 ◼   ► - It doesn't have a logo.

00:20:38 ◼   ► It doesn't have a logo on it.

00:20:40 ◼   ► And so I don't remember the name

00:20:41 ◼   ► because it doesn't have a logo on it,

00:20:42 ◼   ► but I'm using a USB-C switch

00:20:44 ◼   ► that goes into the studio display.

00:20:46 ◼   ► So I guess I'm using USB-C rather than Thunderbolt,

00:20:51 ◼   ► but still everything works.

00:20:53 ◼   ► The speakers work, I can change the brightness.

00:20:56 ◼   ► I can issue software updates for the studio display.

00:20:59 ◼   ► - That's a fun process.

00:21:01 ◼   ► - That's a fun thing to do.

00:21:03 ◼   ► But yeah, I am using, to paint you a picture,

00:21:08 ◼   ► I am using, I now have finalized a desk setup

00:21:13 ◼   ► where I can slot in different types of computers

00:21:19 ◼   ► and I can switch between all of them with a single cable,

00:21:23 ◼   ► the MX Keys Mini Keyboard and the Logilift Mouse.

00:21:28 ◼   ► They support three devices and I can use all of them

00:21:32 ◼   ► with the studio display.

00:21:33 ◼   ► So that's the idea.

00:21:35 ◼   ► - I found the link.

00:21:36 ◼   ► We did speak about it on the pro show,

00:21:38 ◼   ► but you're using the Conball USB switch two-in-one output.

00:21:42 ◼   ► - Conball. - Thank you.

00:21:43 ◼   ► The Conball, yes, that's what I'm using.

00:21:46 ◼   ► - But the ball kind, not the cable kind.

00:21:49 ◼   ► - Yes, and the Bookarc, of course,

00:21:53 ◼   ► the Bookarc, you can put in the MacBook Air

00:21:57 ◼   ► or the iPad Pro with the smart,

00:21:59 ◼   ► what's it called, Smart Folio?

00:22:02 ◼   ► Not the Magic Keyboard

00:22:03 ◼   ► because the Magic Keyboard makes it too thick.

00:22:06 ◼   ► But obviously the iPad Pro, the screen doesn't turn off

00:22:10 ◼   ► when it's connected to an external display.

00:22:13 ◼   ► So you're always gonna have that thing in your eyesight.

00:22:17 ◼   ► It is what it is.

00:22:20 ◼   ► - I recently tried my MacBook Pro in clamshell mode

00:22:24 ◼   ► 'cause my setup now is a 14-inch MacBook Pro

00:22:27 ◼   ► off to the left with the open as a second screen

00:22:31 ◼   ► and then the studio display right in front of me.

00:22:34 ◼   ► And I was like, well, it would be neater looking

00:22:36 ◼   ► like a little bit tidier if I used clamshell,

00:22:38 ◼   ► but I really like having the second screen.

00:22:41 ◼   ► So I work on the studio display

00:22:43 ◼   ► and then my Mac is usually to do it and time reopen

00:22:47 ◼   ► kind of half and half.

00:22:48 ◼   ► And then right now, Audio Hijack and Zoom

00:22:50 ◼   ► are also over there.

00:22:52 ◼   ► But the clamshell mode thing is pretty sweet

00:22:55 ◼   ► and it's gotten a lot better, I think,

00:22:57 ◼   ► with the Apple Silicon Macs.

00:23:00 ◼   ► I know when I used to use it a bunch

00:23:02 ◼   ► and on Intel Macs, like sometimes they would get confused.

00:23:06 ◼   ► Like, oh, there's not display plugged in

00:23:07 ◼   ► or it'd be the wrong resolution or something.

00:23:09 ◼   ► And I know from listeners of MPU and other folks

00:23:14 ◼   ► that use clamshell mode, it seems really solid now,

00:23:18 ◼   ► which is good.

00:23:19 ◼   ► Has that been your experience?

00:23:23 ◼   ► Like it does the right thing when you plug it in?

00:23:25 ◼   ► - Well, at least so far.

00:23:28 ◼   ► Now that I'm thinking about it,

00:23:31 ◼   ► like I've actually had one time yesterday,

00:23:36 ◼   ► this is sort of unrelated to what you said,

00:23:38 ◼   ► but in terms of like plugging this in,

00:23:41 ◼   ► the USB-C switch sort of reset itself to input number one

00:23:46 ◼   ► and Mac OS needs to go on input number two,

00:23:53 ◼   ► but that only happened one time.

00:23:55 ◼   ► I don't know why these switches can be weird, I'm guessing.

00:23:59 ◼   ► But everything else with the display worked as intended.

00:24:03 ◼   ► And this is actually also going into the...

00:24:05 ◼   ► Wait, we talked about this.

00:24:07 ◼   ► I think it was also on the Pro Show.

00:24:09 ◼   ► So hey, the exclusivity time, I guess, is over now.

00:24:14 ◼   ► I'm using the- - The statute of limitations.

00:24:17 ◼   ► - Yes, this is actually going

00:24:18 ◼   ► through the Microsoft audio doc

00:24:21 ◼   ► that we discussed on the Pro Show.

00:24:24 ◼   ► So that's acting as the sort of video host device

00:24:30 ◼   ► so it's actually going MacBook Air, Microsoft audio doc,

00:24:35 ◼   ► USB-C switch, studio display.

00:24:38 ◼   ► Sounds complicated.

00:24:40 ◼   ► I'm actually very happy with my cable management,

00:24:43 ◼   ► but it totally works and I'm getting a 5K image here.

00:24:47 ◼   ► So, you know, there's no latency or anything.

00:24:50 ◼   ► It just works.

00:24:51 ◼   ► Speakers work, brightness works, so.

00:24:54 ◼   ► - This isn't your first Apple Silicon Mac, is it?

00:24:56 ◼   ► You had an M1 Mac-

00:24:57 ◼   ► - I had a review unit for a 14-inch Mac Pro OS here.

00:25:02 ◼   ► - Ah, yes, yes, yes, yes, yes, yes.

00:25:08 ◼   ► - It's nice to play around with Mac OS again.

00:25:12 ◼   ► It's kind of scary and daunting initially

00:25:17 ◼   ► coming from years of iPad OS.

00:25:20 ◼   ► And I probably never kicked the habit

00:25:25 ◼   ► of trying to use this as a touch device

00:25:29 ◼   ► for so many little interactions that often are just so,

00:25:33 ◼   ► are just faster or easier with the finger

00:25:36 ◼   ► compared to just using a track pad.

00:25:38 ◼   ► Like sometimes I just wanna touch a button

00:25:41 ◼   ► or scroll by touching the screen,

00:25:43 ◼   ► which is why I absolutely cannot wait for Apple

00:25:47 ◼   ► to make a hybrid computer of that kind,

00:25:49 ◼   ► but that's gonna be a couple of years out.

00:25:52 ◼   ► This is not my first rodeo with an Apple Silicon Mac.

00:25:55 ◼   ► And of course I also had, you're right,

00:25:58 ◼   ► I also had an M1 Mac Mini.

00:26:00 ◼   ► I still have the M1 Mac Mini.

00:26:02 ◼   ► I got a refurbished one,

00:26:03 ◼   ► but that's now sitting in a closet,

00:26:07 ◼   ► being my little home server

00:26:09 ◼   ► that I use for my music library,

00:26:10 ◼   ► that I use for Hazel automations

00:26:13 ◼   ► and a bunch of other Mac Mini things.

00:26:16 ◼   ► But yeah, that's still,

00:26:17 ◼   ► it's now being put out in a closet,

00:26:21 ◼   ► live in its retirement in a very cozy home.

00:26:25 ◼   ► - Passionate Ones,

00:26:27 ◼   ► we're gonna be recording our members special

00:26:29 ◼   ► here pretty soon.

00:26:30 ◼   ► All members of Relay FM shows

00:26:32 ◼   ► get access to all of our annual specials every summer.

00:26:34 ◼   ► And Mike, you can tell us what we have planned

00:26:37 ◼   ► and where they can go.

00:26:38 ◼   ► - Yeah, we're gonna be doing a special edition

00:26:40 ◼   ► of the quizzes where I need your help

00:26:43 ◼   ► to fill out a form that is in the show notes.

00:26:46 ◼   ► It is called Do the Passionate Ones Know Mike?

00:26:48 ◼   ► There's a selection of questions about me.

00:26:51 ◼   ► You need to answer them,

00:26:52 ◼   ► like what is my favorite X, Y, and Z?

00:26:55 ◼   ► And I will then be quizzing Federico and Steven

00:26:58 ◼   ► on your answers.

00:27:01 ◼   ► So they will have to try and guess

00:27:03 ◼   ► what you think I like the most.

00:27:06 ◼   ► You know how we've done this,

00:27:08 ◼   ► the passionate ones quizzes that we've done before.

00:27:11 ◼   ► This one will be about me

00:27:13 ◼   ► and that will be recorded for our membership special

00:27:16 ◼   ► and the scoring will carry over.

00:27:18 ◼   ► So that whatever is scored will be added

00:27:21 ◼   ► to the overall totals

00:27:22 ◼   ► and we will update you on those totals in due course

00:27:25 ◼   ► if you do not decide to do the right thing

00:27:30 ◼   ► and check out the member special.

00:27:32 ◼   ► - This episode of Connected is brought to you by Squarespace,

00:27:35 ◼   ► the all-in-one platform for building your brand

00:27:38 ◼   ► and growing your business online.

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00:27:50 ◼   ► With Squarespace, you can use insights

00:27:52 ◼   ► to grow your business.

00:27:53 ◼   ► If you've ever wondered where your visitors come from,

00:27:56 ◼   ► how does someone come across you?

00:27:58 ◼   ► Where do the sales come from?

00:27:59 ◼   ► Which channels are the most effective?

00:28:01 ◼   ► Well, you can analyze all of that in Squarespace

00:28:04 ◼   ► and once you have that data,

00:28:05 ◼   ► you can improve your website and build a marketing strategy

00:28:08 ◼   ► based on things like top keywords

00:28:11 ◼   ► or your most popular products and content.

00:28:14 ◼   ► And if you use Squarespace email campaigns,

00:28:17 ◼   ► those analytics measure the impact of every cent

00:28:20 ◼   ► and the email campaigns are really easy to set up.

00:28:22 ◼   ► You can build a signup form on your website

00:28:25 ◼   ► so visitors become subscribers.

00:28:27 ◼   ► You can customize the email so it matches your brand,

00:28:31 ◼   ► colors, logo, all of that stuff.

00:28:32 ◼   ► It looks really professional

00:28:34 ◼   ► and you can use Squarespace to expand your site over time.

00:28:38 ◼   ► This is probably my favorite part about Squarespace.

00:28:41 ◼   ► In websites, sometimes what you need today is different

00:28:44 ◼   ► than what you're gonna need tomorrow or a year from now

00:28:47 ◼   ► and Squarespace has powerful tools for things like blogging,

00:28:50 ◼   ► sharing stories, photo galleries, you can host podcasts,

00:28:54 ◼   ► all sorts of stuff with Squarespace

00:28:56 ◼   ► and you don't have to build that on day one.

00:28:58 ◼   ► So if you wanna add that to your site down the road,

00:29:00 ◼   ► it's really easy to do it.

00:29:03 ◼   ► That's something that is really powerful about Squarespace

00:29:06 ◼   ► and it means that your site can grow

00:29:08 ◼   ► with your brand over time.

00:29:10 ◼   ► Head on over to squarespace.com/connected for a free trial.

00:29:15 ◼   ► There's no credit card required.

00:29:17 ◼   ► And when you're ready to launch,

00:29:19 ◼   ► use the offer code connected to save 10% off

00:29:22 ◼   ► your first purchase of a website or domain.

00:29:25 ◼   ► Once again, that squarespace.com/connected

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00:29:30 ◼   ► use the offer code connected to get 10% off

00:29:33 ◼   ► your first purchase and to show your support for the show.

00:29:36 ◼   ► All right, thanks to Squarespace

00:29:37 ◼   ► for the support of connected and all of Relay FM.

00:29:41 ◼   ► Sometime ago, the Steve Jobs archive was created

00:29:46 ◼   ► and this is from a selection of people in Steve's life.

00:29:51 ◼   ► So I believe it's being led by Lorraine Pao Jobs

00:29:58 ◼   ► and Johnny Ive, I think, are two of the key individuals

00:30:02 ◼   ► that are putting together the archive.

00:30:04 ◼   ► Do you remember who else was involved in this, boys?

00:30:07 ◼   ► If you don't know, it's okay, if not.

00:30:08 ◼   ► - I do not.

00:30:10 ◼   ► - I can find it, I'll find it in a minute.

00:30:12 ◼   ► 'Cause now their website did have this information

00:30:16 ◼   ► and I've gone to look at it now,

00:30:17 ◼   ► but now it's all around this book that they've released.

00:30:20 ◼   ► They've put together a bunch of things

00:30:23 ◼   ► and they've released a book called

00:30:26 ◼   ► Make Something Wonderful.

00:30:27 ◼   ► And it is a selection, a heavily curated selection

00:30:31 ◼   ► of things from Jobs's life.

00:30:34 ◼   ► So it's speeches, emails, imagery,

00:30:40 ◼   ► and some conversations with people in his life.

00:30:43 ◼   ► And it's all sort of like narrated through,

00:30:47 ◼   ► like there's context given around

00:30:49 ◼   ► the things that are in this book.

00:30:51 ◼   ► It is available on the web.

00:30:53 ◼   ► There is an EPUB.

00:30:54 ◼   ► There is also a physical version, but it is not for sale.

00:30:59 ◼   ► So I have seen some of these on Instagram

00:31:02 ◼   ► and also Disney have been giving it out

00:31:08 ◼   ► to some employees too.

00:31:10 ◼   ► I'll put a link in the show notes

00:31:11 ◼   ► to a post on Daring Fireball,

00:31:13 ◼   ► which has some information about this,

00:31:15 ◼   ► but also there's a really beautiful letter

00:31:17 ◼   ► that's Disney CEO, Bob Iger,

00:31:19 ◼   ► accompanied with the versions given

00:31:21 ◼   ► to some employees at Disney,

00:31:22 ◼   ► talking about their relationship.

00:31:24 ◼   ► Have you read this?

00:31:26 ◼   ► - No.

00:31:27 ◼   ► - Steven, have you read it?

00:31:28 ◼   ► - Not fully.

00:31:29 ◼   ► I started on it last night, but didn't finish it.

00:31:32 ◼   ► - Yeah, I was like, I am going to read it,

00:31:35 ◼   ► but it's actually quite long,

00:31:37 ◼   ► like longer than I was expecting it to be.

00:31:40 ◼   ► And I will go through it eventually.

00:31:44 ◼   ► Like it's something I really want to,

00:31:46 ◼   ► like I've gone through and I've looked through the imagery

00:31:48 ◼   ► and like sort of skimmed through it,

00:31:49 ◼   ► but it's something that I actually don't want to rush

00:31:53 ◼   ► because I think that there could be, not there could be,

00:31:55 ◼   ► I can see that there are some,

00:31:58 ◼   ► some really interesting things in this

00:32:00 ◼   ► that I'm happy exist in the world, right?

00:32:05 ◼   ► Like there are books and there will be books

00:32:08 ◼   ► and there will be many more books, right?

00:32:10 ◼   ► There will be books forever about Steve Jobs

00:32:13 ◼   ► and people will be able to make whatever decisions they want

00:32:18 ◼   ► about him and his life and his attitude and times

00:32:21 ◼   ► and all that kind of stuff.

00:32:23 ◼   ► - What I really like about this is the web layout.

00:32:26 ◼   ► I feel like I should point out the web.

00:32:28 ◼   ► It's super well done, incredibly smooth.

00:32:30 ◼   ► And I love the, just how the table of contents works,

00:32:35 ◼   ► especially on mobile.

00:32:36 ◼   ► Like it's not always that you find a book on the web

00:32:41 ◼   ► that is totally supported on iPhone.

00:32:44 ◼   ► I mean, no surprise.

00:32:45 ◼   ► I mean, it's a book about Steve Jobs and, you know,

00:32:49 ◼   ► people who worked on the original iPhone

00:32:52 ◼   ► are directly involved in the making of this,

00:32:54 ◼   ► but sort of tapping the table of contents and, you know,

00:32:58 ◼   ► that animation that sort of zooms out,

00:33:00 ◼   ► all the pages zooms out and you can scroll very quickly,

00:33:05 ◼   ► very smooth in Safari.

00:33:06 ◼   ► I just, I love it.

00:33:07 ◼   ► It's so well done.

00:33:08 ◼   ► And it's so much, like so much better than I think

00:33:12 ◼   ► having a regular EPUB or even like a regular iBook

00:33:17 ◼   ► in the books app.

00:33:19 ◼   ► I think this is so much nicer and there's actually

00:33:22 ◼   ► quite a few things here that I would like to steal

00:33:25 ◼   ► for, you know, a future version of something like this

00:33:30 ◼   ► on Mac stories.

00:33:31 ◼   ► Like I just love even on desktop with a mouse,

00:33:35 ◼   ► you can just click and scroll through this progress bar

00:33:38 ◼   ► on the right side to go through all the different areas

00:33:41 ◼   ► of Steve Jobs.

00:33:42 ◼   ► It's so well done on the web.

00:33:44 ◼   ► I'm a huge fan of this web.

00:33:46 ◼   ► - I think it's Lorem Powell Jobs, Tim Cook and Johnny Iovine

00:33:49 ◼   ► are like some of the leads of this, like the archive.

00:33:53 ◼   ► I'm sure that there are many people involved in it.

00:33:55 ◼   ► I was just Googling around there while you were talking

00:33:58 ◼   ► about that Federico and I can't find anything more

00:33:59 ◼   ► than that.

00:34:00 ◼   ► They announced it together at the Recode conference

00:34:02 ◼   ► a little while ago and then they had some small pieces

00:34:05 ◼   ► of information, but this is the first big thing.

00:34:07 ◼   ► The website is designed by Love From and it's typeset

00:34:11 ◼   ► and Love From Serif.

00:34:13 ◼   ► This makes me feel so good that this is something

00:34:18 ◼   ► Johnny is doing.

00:34:20 ◼   ► Like this feels like he is honoring him.

00:34:25 ◼   ► Like he is able to honor Steve by having his new project

00:34:30 ◼   ► work on something like this.

00:34:34 ◼   ► And I just find it to me, it's just such a beautiful thing.

00:34:38 ◼   ► It warms my heart.

00:34:40 ◼   ► I would agree.

00:34:41 ◼   ► I've only looked at this on the web and I thought

00:34:44 ◼   ► that the web layout was beautiful and like the way

00:34:46 ◼   ► that the timeline updates and the way that you can do

00:34:48 ◼   ► the zooming out of the timeline and all that kind of stuff

00:34:50 ◼   ► is like really nice.

00:34:52 ◼   ► And it has the sense of feeling like an exhibition

00:34:57 ◼   ► on the web, right?

00:34:58 ◼   ► That like you could go somewhere and see this.

00:35:02 ◼   ► Like the way that they take so much space

00:35:04 ◼   ► between the imagery.

00:35:05 ◼   ► So like even though it's scrolling, you kind of get

00:35:10 ◼   ► one image at a time, but without it scrolljacking

00:35:13 ◼   ► to do that.

00:35:14 ◼   ► Yeah, I think that this is beautiful.

00:35:16 ◼   ► And I think Steven, you put a note in that the EPUB

00:35:18 ◼   ► is not so good.

00:35:20 ◼   ► It's just very straightforward.

00:35:21 ◼   ► Like the web is totally the way to do this.

00:35:25 ◼   ► It should be as iBooks author.

00:35:26 ◼   ► Yeah, iBooks author.

00:35:29 ◼   ► Yeah, the EPUB is just very straightforward.

00:35:32 ◼   ► The iBooks or Apple Books version, I guess,

00:35:35 ◼   ► is kind of in between, but the way to read this

00:35:38 ◼   ► is on the web for sure.

00:35:39 ◼   ► You know, then download the EPUB for all eternity.

00:35:42 ◼   ► That like the logo that they have made

00:35:45 ◼   ► that's accompanying this, which I think is new,

00:35:47 ◼   ► which I think is the logo for the Steve Jobs archive

00:35:50 ◼   ► is just incredible.

00:35:51 ◼   ► It's incredible.

00:35:53 ◼   ► It looks like a key and an apple tree

00:35:55 ◼   ► and an apple fell out of the tree.

00:35:57 ◼   ► Johnny Ive is the best.

00:36:00 ◼   ► I love him so much.

00:36:01 ◼   ► I just got to say like, I just love him.

00:36:03 ◼   ► This is something that's so special.

00:36:05 ◼   ► I'm gonna, I want to sit like down and like look

00:36:09 ◼   ► through this thing and take out a bunch of quotes.

00:36:11 ◼   ► Like I'm gonna pour time into this.

00:36:13 ◼   ► Yeah, me too.

00:36:14 ◼   ► But in true connected style,

00:36:16 ◼   ► why don't we roast Steve Jobs office?

00:36:19 ◼   ► There are two images of his office.

00:36:22 ◼   ► They are, I've got the links in our document

00:36:25 ◼   ► and they'll be in the show notes.

00:36:26 ◼   ► They're like two links from the archive.

00:36:29 ◼   ► I have seen, I think we have both, all of us seen images

00:36:34 ◼   ► from this photo shoot before,

00:36:36 ◼   ► because I am familiar with this.

00:36:38 ◼   ► Yeah, image 65, which is the second link,

00:36:43 ◼   ► that photo I know I've seen before

00:36:45 ◼   ► because of the tiny little cheese grater model.

00:36:50 ◼   ► Is that a model?

00:36:51 ◼   ► Is that what that is?

00:36:52 ◼   ► I think we talked about, you know,

00:36:53 ◼   ► what if Apple made a power Mac that small at some point?

00:36:56 ◼   ► I was very confused by that part of the image.

00:37:00 ◼   ► Like I was like, is there a perspective issue?

00:37:03 ◼   ► Like what is going on here?

00:37:05 ◼   ► No, it's a little model.

00:37:06 ◼   ► I get it now.

00:37:07 ◼   ► But like when I was first looking at it earlier,

00:37:09 ◼   ► I was like, wait, what is going on?

00:37:12 ◼   ► So he's got a 30 inch Apple cinema display,

00:37:17 ◼   ► aluminum cinema display on the floor.

00:37:20 ◼   ► One of the pictures, you can see a smaller one.

00:37:22 ◼   ► Like he got the upgrade to the 30

00:37:24 ◼   ► and didn't want to use the 24 or whatever he had before.

00:37:28 ◼   ► Which he just yeeted off the desk, it's gone forever.

00:37:31 ◼   ► He did, he did.

00:37:32 ◼   ► Does he have a picture of himself on his desk?

00:37:36 ◼   ► No, I don't think that's a picture of himself.

00:37:38 ◼   ► I would hazard against and say that's his dad.

00:37:41 ◼   ► You sure?

00:37:42 ◼   ► That's what I'm going to say.

00:37:42 ◼   ► I don't know.

00:37:43 ◼   ► It is a picture of a man on a desk, on the desk, right?

00:37:47 ◼   ► Oh, sort of kind of looks like him.

00:37:50 ◼   ► Whatever it is, that image on the back is a hand print.

00:37:54 ◼   ► You see that?

00:37:56 ◼   ► Like if you look at the other image,

00:37:58 ◼   ► it looks like it's like standing against the thing

00:38:00 ◼   ► and there's like a hand print on one side maybe,

00:38:03 ◼   ► or maybe that's something else

00:38:04 ◼   ► and the image is leaning against it.

00:38:06 ◼   ► Because like, here's the key thing to take away gang,

00:38:08 ◼   ► Steve Jobs, messy boy, big messy boy.

00:38:11 ◼   ► That's why this image has been pretty infamous

00:38:15 ◼   ► that Steve Jobs, messy office, you know, like.

00:38:19 ◼   ► Well, I never noticed a detail that I appreciate.

00:38:24 ◼   ► He had Genelec speakers on his desk.

00:38:28 ◼   ► Well, that's a choice, Steve.

00:38:29 ◼   ► I was going to ask you two about this.

00:38:32 ◼   ► What Genelec was, their speakers, huh?

00:38:35 ◼   ► Yeah, that's a good choice.

00:38:36 ◼   ► I had a bunch of Genelec speakers myself a few years ago,

00:38:40 ◼   ► that's a great brand.

00:38:42 ◼   ► That's a choice, that's a choice.

00:38:44 ◼   ► There are a couple of things I noticed.

00:38:45 ◼   ► One, where he's sitting, look at that phone.

00:38:48 ◼   ► I mean, who is he, the president?

00:38:50 ◼   ► Like. Yeah.

00:38:51 ◼   ► Look at all the buttons on that thing.

00:38:53 ◼   ► Like of course he has like a lot of lines.

00:38:56 ◼   ► He's the CEO of Apple.

00:38:57 ◼   ► Like one of those buttons is Johnny,

00:38:59 ◼   ► one of those buttons is Tim Cook,

00:39:00 ◼   ► one of those buttons is Eddy Cue, et cetera.

00:39:03 ◼   ► Right next to it, I noticed a water bottle.

00:39:06 ◼   ► I believe that's a Smart Water is the brand.

00:39:08 ◼   ► That's my water of choice.

00:39:09 ◼   ► I like Smart Water.

00:39:10 ◼   ► It's really good.

00:39:11 ◼   ► It's also what he would drink during keynotes.

00:39:13 ◼   ► Like you always see Smart Water on stage.

00:39:16 ◼   ► When he would like flick the thing

00:39:17 ◼   ► and he had that like very particular way of drinking.

00:39:19 ◼   ► Yeah, yeah.

00:39:20 ◼   ► Yep, very consistent.

00:39:21 ◼   ► You would hear it on his lav mic, you know.

00:39:23 ◼   ► The image when he's standing, bookshelf, right?

00:39:26 ◼   ► There's a few things about the bookshelf

00:39:27 ◼   ► that's interesting to me.

00:39:28 ◼   ► One, huge basket on the top of the bookshelf,

00:39:30 ◼   ► which is weird.

00:39:31 ◼   ► On the left, second down,

00:39:33 ◼   ► just tons of bottles of something.

00:39:36 ◼   ► It looks like Aesop to me, but could be anything,

00:39:38 ◼   ► but like little bottles with droppers.

00:39:41 ◼   ► Whatever they are, lots of them, right?

00:39:43 ◼   ► Lots and lots of bottles or something.

00:39:45 ◼   ► It's interesting.

00:39:46 ◼   ► Hey, what's up with the dude creeping from the window?

00:39:49 ◼   ► Oh, I made you look.

00:39:50 ◼   ► Oh, darn it.

00:39:51 ◼   ► I'm like, where?

00:39:52 ◼   ► Where?

00:39:53 ◼   ► (laughing)

00:39:55 ◼   ► Got him.

00:39:56 ◼   ► (laughing)

00:39:58 ◼   ► He has a camcorder on the floor.

00:40:01 ◼   ► Maybe like what's that cannon one

00:40:02 ◼   ► everyone busted after for a long time?

00:40:05 ◼   ► In the image where he's sitting,

00:40:06 ◼   ► there's like a stack of things.

00:40:08 ◼   ► There's a trumpet.

00:40:09 ◼   ► Oh, that's a trumpet.

00:40:11 ◼   ► Yeah.

00:40:11 ◼   ► It is a trumpet.

00:40:12 ◼   ► Wow.

00:40:13 ◼   ► Maybe one of his kids plays trumpet.

00:40:15 ◼   ► He couldn't even be bothered to remove the shipping label

00:40:18 ◼   ► from the box on the floor.

00:40:20 ◼   ► They'll deal with that later on.

00:40:21 ◼   ► You can see the barcode.

00:40:22 ◼   ► I could probably try and scan it and add it to deliveries.

00:40:26 ◼   ► There's like a tripod to sit in there too.

00:40:30 ◼   ► Man, this is it.

00:40:32 ◼   ► This is just good.

00:40:33 ◼   ► This is good stuff.

00:40:35 ◼   ► It is good.

00:40:36 ◼   ► This picture is so full of detail.

00:40:39 ◼   ► Yep.

00:40:40 ◼   ► The lamp, the lamp isn't the floor lamp.

00:40:43 ◼   ► It's isn't, I bet it's not plugged in.

00:40:46 ◼   ► Look at that cable on the floor.

00:40:47 ◼   ► I bet it's not plugged in.

00:40:49 ◼   ► It's also kind of weirdly,

00:40:50 ◼   ► oh, we can't see what's past it,

00:40:51 ◼   ► but it seems like it's kind of in the middle of the floor.

00:40:54 ◼   ► Yeah.

00:40:54 ◼   ► It's yeah.

00:40:55 ◼   ► So, Steve Jobs, you know,

00:40:57 ◼   ► that very famous photo in the eighties

00:40:59 ◼   ► where he's in an empty apartment, right?

00:41:01 ◼   ► Sitting on the floor and you see this picture.

00:41:03 ◼   ► This is what having a family does to you.

00:41:05 ◼   ► This is what happens.

00:41:06 ◼   ► When you're young and single and cool,

00:41:08 ◼   ► you can be, you can have a minimal life.

00:41:10 ◼   ► And then I bet half this stuff is his kids stuff.

00:41:13 ◼   ► They drug in there.

00:41:14 ◼   ► Yeah, well, this to me is older Steve in that way,

00:41:17 ◼   ► because if you've read "Small Fry",

00:41:19 ◼   ► have you read "Small Fry"?

00:41:21 ◼   ► It's Lisa Brennan's book.

00:41:22 ◼   ► Lisa Brennan Shops' book.

00:41:23 ◼   ► Nope, no.

00:41:24 ◼   ► When she was young, he was still very particular.

00:41:28 ◼   ► That's a great book.

00:41:29 ◼   ► It's a weird and interesting book.

00:41:33 ◼   ► It's a, I like it a lot.

00:41:35 ◼   ► Anything else here?

00:41:37 ◼   ► I like the little mobile or kind of like

00:41:41 ◼   ► the little statue piece of art on top of the speaker.

00:41:45 ◼   ► Yeah.

00:41:46 ◼   ► That looks fun.

00:41:47 ◼   ► That probably costs like $900,000, that thing.

00:41:51 ◼   ► Yeah, yeah.

00:41:51 ◼   ► It's some famous piece.

00:41:53 ◼   ► Whatever that is, is just obscene.

00:41:56 ◼   ► He uses the dock on the bottom.

00:41:57 ◼   ► Yep.

00:41:58 ◼   ► Mm.

00:41:59 ◼   ► Yep.

00:42:00 ◼   ► Which is a move.

00:42:01 ◼   ► A lot of stuff on the desktop,

00:42:03 ◼   ► but not a ton, maybe like a dozen things,

00:42:07 ◼   ► folders and documents there down the right-hand side.

00:42:10 ◼   ► But there's a gap.

00:42:11 ◼   ► There's a gap and one's off to the side,

00:42:13 ◼   ► so he's not sorting by name or anything automatically.

00:42:16 ◼   ► That's just like living there, living its own life.

00:42:20 ◼   ► Yeah, you just drug it over there.

00:42:22 ◼   ► Is that the word drug?

00:42:25 ◼   ► I always struggle with that.

00:42:26 ◼   ► Is it dragged?

00:42:27 ◼   ► That falls into the category of lay versus lie,

00:42:30 ◼   ► and I never get it right the first time.

00:42:32 ◼   ► That also, I believe, is a bundled wallpaper

00:42:35 ◼   ► that came with OS X back in the day.

00:42:38 ◼   ► You've got to assume that he's using

00:42:40 ◼   ► whatever they put in there, right?

00:42:41 ◼   ► 'Cause there are obviously things he likes,

00:42:44 ◼   ► the images, right?

00:42:46 ◼   ► Looking through the stock images that came,

00:42:49 ◼   ► not the blue star, you know,

00:42:50 ◼   ► or the star field patterns, those,

00:42:52 ◼   ► but like just regular pictures

00:42:54 ◼   ► that also came bundled with OS X,

00:42:55 ◼   ► I've had that thought of like,

00:42:57 ◼   ► I bet Jov had a say in these, you know.

00:43:00 ◼   ► Have we pointed out on the floor next to the trumpet

00:43:05 ◼   ► the booklet for a car?

00:43:10 ◼   ► The photo, is that a photo?

00:43:11 ◼   ► That is a car brochure, yeah.

00:43:12 ◼   ► Oh yeah, look at that.

00:43:13 ◼   ► He wants a new car.

00:43:14 ◼   ► Yeah, it's a car brochure, yeah.

00:43:16 ◼   ► He was buying a new car, I guess.

00:43:18 ◼   ► Project Titan confirmed.

00:43:20 ◼   ► Well, we cannot make out the brand, unfortunately.

00:43:23 ◼   ► It's just way too blurry.

00:43:24 ◼   ► I think he's using, what is it, the Mighty Mouse?

00:43:28 ◼   ► That looks older than a Mighty Mouse.

00:43:30 ◼   ► The one with a clear plastic.

00:43:31 ◼   ► This is like clear plastic.

00:43:32 ◼   ► Yeah, the Pro Mouse.

00:43:33 ◼   ► Pro Mouse, is that what it's called?

00:43:35 ◼   ► Yep, he's got an eyesight camera.

00:43:36 ◼   ► Just a precarious stack of CDs.

00:43:39 ◼   ► They're ready to go.

00:43:40 ◼   ► At any moment, they're ready to go, those things.

00:43:43 ◼   ► Right into that trash can.

00:43:45 ◼   ► There's something that there's gonna go.

00:43:47 ◼   ► I just realized on the screen, I think that's iTunes.

00:43:51 ◼   ► Yeah, I mean, it looks like it.

00:43:53 ◼   ► It's got that view, right?

00:43:54 ◼   ► Well, there's a sidebar.

00:43:55 ◼   ► It looks like a--

00:43:56 ◼   ► iTunes Music Store, I think,

00:43:58 ◼   ► is what that is.

00:43:59 ◼   ► Yeah, we'll go with that.

00:44:00 ◼   ► Yeah.

00:44:01 ◼   ► Look, he's ripping CDs.

00:44:02 ◼   ► He's seeing what he doesn't have.

00:44:03 ◼   ► That's true.

00:44:04 ◼   ► What is it, rip it, burn it?

00:44:05 ◼   ► What is it?

00:44:06 ◼   ► Rip mix burn.

00:44:07 ◼   ► Rip mix burn, that's it, there you go.

00:44:09 ◼   ► Rip it, ship it.

00:44:12 ◼   ► Grip it.

00:44:13 ◼   ► (laughing)

00:44:15 ◼   ► No, I love these images.

00:44:19 ◼   ► I mean, he's just a person.

00:44:22 ◼   ► Everyone's office could look like this.

00:44:25 ◼   ► A lot of people's offices do look like this.

00:44:27 ◼   ► Mine does, mine does right now.

00:44:29 ◼   ► You should see it.

00:44:30 ◼   ► Look at this guy.

00:44:32 ◼   ► I have the same office as Steve Jobs.

00:44:33 ◼   ► No, I don't, I just have a messy office.

00:44:35 ◼   ► That's all I'm saying.

00:44:36 ◼   ► My office is messy.

00:44:38 ◼   ► Well, do you have a trumpet on the floor?

00:44:41 ◼   ► You should put one, if not.

00:44:43 ◼   ► And I like that the desk,

00:44:44 ◼   ► I'm not sure that's actually a desk.

00:44:45 ◼   ► That looks like a, just like a table.

00:44:48 ◼   ► It is a table.

00:44:49 ◼   ► That's a table, it's not a desk.

00:44:50 ◼   ► It doesn't even have a drawer.

00:44:52 ◼   ► It's made from the Joshua tree or something, I don't know.

00:44:54 ◼   ► You know what I'm saying?

00:44:56 ◼   ► We got some real time follow up.

00:44:58 ◼   ► Someone just sent this to me.

00:45:00 ◼   ► Nine to five Mac has a feature on SGP-T.

00:45:04 ◼   ► Oh, look at that.

00:45:05 ◼   ► It's going all over the place today.

00:45:06 ◼   ► Really?

00:45:07 ◼   ► Totes viral.

00:45:08 ◼   ► Oh, well, thank you, Chance.

00:45:11 ◼   ► I appreciate it.

00:45:12 ◼   ► You just need one YouTuber

00:45:14 ◼   ► and then sends it off to the races.

00:45:17 ◼   ► Can we say that he took a chance on my shortcut or is that?

00:45:20 ◼   ► You can say it, you can say it.

00:45:23 ◼   ► No, I like it.

00:45:24 ◼   ► Well, you're gonna get, you're gonna get,

00:45:26 ◼   ► oh, thank you Chance being, you know,

00:45:28 ◼   ► kind enough to say go to Mac stories

00:45:31 ◼   ► to download the shortcut.

00:45:33 ◼   ► I appreciate it.

00:45:34 ◼   ► Not everybody does that, so thank you.

00:45:36 ◼   ► So Steve Jobs desk, thumbs up or thumbs down

00:45:41 ◼   ► or thumbs, you know, in the middle.

00:45:44 ◼   ► Oh, I give it a thumbs up for the chaos.

00:45:46 ◼   ► Me too.

00:45:47 ◼   ► It's messy, but it's great.

00:45:48 ◼   ► Okay, yeah.

00:45:49 ◼   ► I think I'll approve it.

00:45:51 ◼   ► I mean, it's messy in a peculiar way.

00:45:54 ◼   ► And I think the trumpet really sells it for me.

00:45:58 ◼   ► And it's the weird mix of items in this photo,

00:46:02 ◼   ► in these photos.

00:46:04 ◼   ► Yeah, it does it for me.

00:46:05 ◼   ► So yeah, approved.

00:46:07 ◼   ► Well, just last thing I'll say before we release him,

00:46:09 ◼   ► his book storage is terrible.

00:46:12 ◼   ► Every shelf it's done differently.

00:46:14 ◼   ► It's chaotic for sure.

00:46:17 ◼   ► Every shelf is the books are there

00:46:19 ◼   ► in a different orientation.

00:46:20 ◼   ► They're leaning different ways.

00:46:22 ◼   ► Sometimes they've got things on them.

00:46:24 ◼   ► Sometimes they haven't.

00:46:25 ◼   ► There's one shelf where they're just all horizontal

00:46:27 ◼   ► and stacked vertically.

00:46:28 ◼   ► Like every single shelf is telling its own story

00:46:33 ◼   ► when it comes to how the books are stored.

00:46:36 ◼   ► One of them is just like,

00:46:37 ◼   ► as it's like every book is precarious

00:46:39 ◼   ► because of all the glass bottles

00:46:40 ◼   ► lined up in front of them.

00:46:41 ◼   ► It's just like, they're all something fresh.

00:46:44 ◼   ► That's a disaster.

00:46:45 ◼   ► On the floor in front of the bookcase,

00:46:47 ◼   ► he has like a silver carrying case.

00:46:49 ◼   ► Yep.

00:46:50 ◼   ► Secret Apple stuff in there, I think.

00:46:52 ◼   ► Oh, I just, it's vinyl.

00:46:53 ◼   ► A secret Apple vinyl.

00:46:55 ◼   ► This episode of Connected is brought to you by ZocDoc.

00:46:59 ◼   ► It really stinks when you go to a doctor's appointment

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00:48:32 ◼   ► Federico, we've been talking about your shortcut,

00:48:34 ◼   ► but how was the rest of Automation April?

00:48:36 ◼   ► - It's going really well so far.

00:48:38 ◼   ► The shortcut is still,

00:48:40 ◼   ► the shortcut contest is still open.

00:48:42 ◼   ► You have, I think, five days

00:48:44 ◼   ► still to participate in the contest.

00:48:47 ◼   ► You can submit up to two shortcuts.

00:48:48 ◼   ► People are sending theirs,

00:48:50 ◼   ► and I'm scared already by the thought of having to sit down

00:48:54 ◼   ► and sift through all the submissions,

00:48:56 ◼   ► but also I'm super happy to see those at the same time.

00:48:59 ◼   ► So you still have five days for the contest,

00:49:02 ◼   ► and you can go to shortcuts.maxstories.net

00:49:05 ◼   ► to participate in that.

00:49:07 ◼   ► And on the content side,

00:49:11 ◼   ► as I sort of hinted last week,

00:49:13 ◼   ► the success, in many ways for me, unexpected success of S-GPT

00:49:18 ◼   ► has forced me to rethink my plans for the month.

00:49:24 ◼   ► I sort of suggested last week

00:49:27 ◼   ► that I was leaning toward doing this,

00:49:30 ◼   ► but the events of the past week,

00:49:32 ◼   ► including right now with 9to5Mac,

00:49:35 ◼   ► have convinced me that I am throwing away

00:49:39 ◼   ► all my pre-existing plans

00:49:41 ◼   ► for all the different things I wanted to do with S-GPT,

00:49:44 ◼   ► and instead I'm going all in with S-GPT.

00:49:46 ◼   ► I have written, I just need to edit it, but it's done.

00:49:52 ◼   ► There's a huge comeback for my Automation Academy series

00:49:57 ◼   ► for Club Max Stories Plus and Premiere members.

00:50:00 ◼   ► If I can stay up late tonight,

00:50:04 ◼   ► I'm gonna edit it tonight for tomorrow.

00:50:06 ◼   ► Otherwise it's gonna be Friday morning.

00:50:07 ◼   ► It's 4,000 words about the making of S-GPT.

00:50:12 ◼   ► The first part, highly technical,

00:50:15 ◼   ► sort of getting deep into the details

00:50:17 ◼   ► of how the ChatGPT API works,

00:50:21 ◼   ► just in general lessons for dealing

00:50:23 ◼   ► with web APIs and shortcuts,

00:50:24 ◼   ► and some of the techniques that I use specifically for S-GPT,

00:50:28 ◼   ► like the conversations, storing those in variables,

00:50:32 ◼   ► all that sort of stuff.

00:50:33 ◼   ► At the same time, I'm also working on S-GPT 1.0.2,

00:50:38 ◼   ► and I'm making plans for version 1.1 and 1.2

00:50:41 ◼   ► later in the month.

00:50:43 ◼   ► Short-term 1.0.2, which will come out

00:50:46 ◼   ► either tomorrow or Friday, will have support for dates.

00:50:51 ◼   ► So S-GPT will be aware of what the current date is

00:50:55 ◼   ► and what the current time is.

00:50:57 ◼   ► So you will be able to perform timezone calculations

00:51:01 ◼   ► with natural language,

00:51:02 ◼   ► and you will be able to do things like,

00:51:04 ◼   ► in general, S-GPT will have awareness of the current time.

00:51:09 ◼   ► So you will be able to ask general date questions,

00:51:12 ◼   ► like how long until Christmas, for example,

00:51:15 ◼   ► or stuff like, if it's 9 a.m. for me right now,

00:51:20 ◼   ► what's the time in New York?

00:51:22 ◼   ► Or you can do things like,

00:51:24 ◼   ► tell me about five events from today in history,

00:51:27 ◼   ► but dating back to the 1800s

00:51:30 ◼   ► and no older events than that.

00:51:33 ◼   ► So you can get really creative

00:51:35 ◼   ► with support for date and time.

00:51:38 ◼   ► There's gonna be better support

00:51:39 ◼   ► for the Apple Watch for dictation.

00:51:42 ◼   ► I realized I forgot to enable dictation mode

00:51:45 ◼   ► if you were asking follow-up questions on the Apple Watch.

00:51:49 ◼   ► You will have better support for ending conversations.

00:51:53 ◼   ► So right now, the only way to stop a conversation

00:51:57 ◼   ► was to either say export chat

00:52:00 ◼   ► and then click the X button or to hit cancel.

00:52:04 ◼   ► The problem is that if you were using S-GPT via Siri,

00:52:09 ◼   ► and a lot of people have emailed me

00:52:11 ◼   ► about using S-GPT with the HomePod,

00:52:13 ◼   ► there's no cancel button, obviously.

00:52:16 ◼   ► You need to use your voice.

00:52:18 ◼   ► And so you will be able to use the word no or stop

00:52:22 ◼   ► to end S-GPT in a voice context.

00:52:26 ◼   ► What else?

00:52:28 ◼   ► Oh, and there's gonna be our friend,

00:52:31 ◼   ► a little lesson that I learned from the Apple Frames API.

00:52:36 ◼   ► Pass-through mode is coming to S-GPT.

00:52:39 ◼   ► So you will be able to just give it any text

00:52:42 ◼   ► from any other shortcut or from the ShareSheet extension,

00:52:45 ◼   ► whatever, just give it some text

00:52:48 ◼   ► and use S-GPT as a function of something else.

00:52:51 ◼   ► So that's also something you will be able to do

00:52:53 ◼   ► with version 1.0.2.

00:52:55 ◼   ► And what else?

00:52:56 ◼   ► I don't know, people are submitting shortcuts.

00:52:58 ◼   ► John is working on other stuff.

00:53:00 ◼   ► I'm really grateful that John is taking care

00:53:03 ◼   ► of the non-S-GPT part of Automation April.

00:53:07 ◼   ► He's been working on different things.

00:53:08 ◼   ► I'm very, very grateful that I have One True John

00:53:11 ◼   ► helping me out here.

00:53:13 ◼   ► And yeah, the contest is ending on Monday, I believe.

00:53:18 ◼   ► And we're gonna take a little time to judge everything

00:53:21 ◼   ► and announce the winners in May.

00:53:23 ◼   ► But yeah, it's going in a good way.

00:53:26 ◼   ► It's going in a direction that I did not anticipate,

00:53:29 ◼   ► but I'm trying to make the best of it.

00:53:31 ◼   ► - Super good, yeah.

00:53:32 ◼   ► And I mean, why wouldn't you, right?

00:53:34 ◼   ► You've got this little success on your hands.

00:53:35 ◼   ► It's like perfect.

00:53:37 ◼   ► Obviously, it's timed perfectly for Automation April.

00:53:39 ◼   ► And then there's also great marketing

00:53:40 ◼   ► for Automation April.

00:53:41 ◼   ► So go for it.

00:53:43 ◼   ► - Yeah, it gets the name out there,

00:53:45 ◼   ► gets the name of Max Soares, the name of Automation April,

00:53:48 ◼   ► my name as the shortcut creator out there.

00:53:51 ◼   ► So that's cool.

00:53:52 ◼   ► And I guess my cue said something on iMessage,

00:53:57 ◼   ► like it's a zeitgeist thing.

00:54:00 ◼   ► - That's why it's so popular.

00:54:01 ◼   ► - I think that's, yes, yes.

00:54:05 ◼   ► Because everybody's into chat GPT right now.

00:54:07 ◼   ► So I hope this is gonna be popular, but not this popular.

00:54:12 ◼   ► I mean, I've done things that have taken me much longer.

00:54:16 ◼   ► And it's always how it goes with these things.

00:54:20 ◼   ► You just gotta try many different things

00:54:22 ◼   ► and see what sticks.

00:54:23 ◼   ► And yeah, this one seems to be sticking.

00:54:27 ◼   ► - Speaking of trying things and seeing what sticks,

00:54:32 ◼   ► let's talk about Apple's rumored 27 inch

00:54:35 ◼   ► ProMotion display, shall we?

00:54:36 ◼   ► - Well.

00:54:37 ◼   ► - Or the one that doesn't exist.

00:54:38 ◼   ► - Well, maybe it does.

00:54:40 ◼   ► - Nobody knows.

00:54:40 ◼   ► - No one knows.

00:54:41 ◼   ► Well, someone knows.

00:54:43 ◼   ► We don't know.

00:54:44 ◼   ► This has been rumored for a while,

00:54:47 ◼   ► a 27 inch external display using mini LED backlighting

00:54:52 ◼   ► and supporting ProMotion.

00:54:53 ◼   ► So I guess effectively a desktop version of the display

00:54:57 ◼   ► that's in the 14 and 16 inch MacBook Pro.

00:55:02 ◼   ► - Well, is 27 inches the studio display

00:55:05 ◼   ► or is it bigger than the studio display?

00:55:06 ◼   ► Okay, yeah.

00:55:07 ◼   ► - Yeah, studio display is 27, the ProDisplay XDR is 32.

00:55:12 ◼   ► - Ah, yes, that's the one that's different, okay.

00:55:14 ◼   ► And there's been a lot of discussion around

00:55:18 ◼   ► where this would fit in the lineup.

00:55:20 ◼   ► Would this be, like some people think,

00:55:22 ◼   ► kind of in between the studio display

00:55:26 ◼   ► and the ProDisplay XDR?

00:55:28 ◼   ► Although in a lot of ways,

00:55:29 ◼   ► mini LED backlighting is actually nicer

00:55:33 ◼   ► than what's in the ProDisplay XDR.

00:55:36 ◼   ► It has a bunch of dimming zones,

00:55:38 ◼   ► but nothing close to what a mini LED display can do.

00:55:41 ◼   ► And I'm curious what y'all think about this.

00:55:44 ◼   ► Is there room for a third display

00:55:45 ◼   ► or are we gonna go from a world

00:55:46 ◼   ► where Apple had no external displays to they have three?

00:55:50 ◼   ► - Well, it's what they do though, right?

00:55:51 ◼   ► I mean, they love having their options.

00:55:55 ◼   ► What's the price of the studio display?

00:55:57 ◼   ► The base price of the studio display?

00:56:00 ◼   ► - The studio display starts at 1599.

00:56:04 ◼   ► - Yeah.

00:56:05 ◼   ► - And you have options for nano texture,

00:56:07 ◼   ► which is an additional 300.

00:56:09 ◼   ► And then if you get the tilt and height adjustable stand,

00:56:12 ◼   ► it's another 400.

00:56:13 ◼   ► So you can spend, let's see,

00:56:16 ◼   ► you can spend up to $2,299 on a studio display.

00:56:21 ◼   ► The ProDisplay XDR starts at 4,999,

00:56:26 ◼   ► and then it's another grand for the stand if you want that.

00:56:29 ◼   ► - Yeah, see, so there's definitely something

00:56:32 ◼   ► in the $3,000 price range

00:56:35 ◼   ► that could appeal to people potentially.

00:56:37 ◼   ► You're able to spend a little more

00:56:42 ◼   ► than a fully spec'd studio display XDR,

00:56:45 ◼   ► studio display, but you don't wanna,

00:56:48 ◼   ► you don't want, or you can't,

00:56:50 ◼   ► or you don't want to go all the way up to a ProDisplay XDR.

00:56:55 ◼   ► And there's that $3,000 price range there for you

00:56:59 ◼   ► to get a studio display Pro or studio display Max, whatever,

00:57:04 ◼   ► or just a studio display with mini LED, they could call it.

00:57:07 ◼   ► And that's sort of the better option.

00:57:10 ◼   ► So there's good, better, best right there in the lineup.

00:57:15 ◼   ► I think they could do it.

00:57:16 ◼   ► - I think it fits perfectly into the lineup

00:57:18 ◼   ► because there is that huge gap in pricing

00:57:22 ◼   ► and practicality and functionality

00:57:26 ◼   ► between the studio display and the ProDisplay.

00:57:30 ◼   ► Like there's no, there is basically zero overlap

00:57:34 ◼   ► between the customer base of those two products,

00:57:36 ◼   ► like realistically, like if you were coming to buy

00:57:39 ◼   ► one of these machines today and this machine,

00:57:43 ◼   ► this screen, and this screen would fit really nicely.

00:57:47 ◼   ► Like, you know, I've been waiting

00:57:50 ◼   ► 'cause like I wanna get another studio display

00:57:53 ◼   ► for my other Mac, which is a MacBook Pro.

00:57:56 ◼   ► And I'm kinda like, well,

00:57:57 ◼   ► I would kinda like to be able to match

00:58:02 ◼   ► what the MacBook Pro has in it.

00:58:04 ◼   ► - And you can't right now.

00:58:05 ◼   ► - I can't do that.

00:58:06 ◼   ► And so I've kind of been holding out

00:58:07 ◼   ► and I'm gonna continue holding out, I think,

00:58:09 ◼   ► for something to be announced here eventually,

00:58:13 ◼   ► because it is kind of a shame to me really

00:58:15 ◼   ► to have this like mini LED ProMotion display

00:58:20 ◼   ► plugged into, I mean, I got into an LG now,

00:58:22 ◼   ► but boom, and I had it on the studio display.

00:58:25 ◼   ► It's like, it's actually a downgrade in everything but size,

00:58:28 ◼   ► which is like a really weird thing.

00:58:30 ◼   ► So like, I think that this is a perfect fit in the market.

00:58:33 ◼   ► But so display analyst Ross Young said

00:58:36 ◼   ► that Apple would abandon their plan

00:58:37 ◼   ► to bring this product to market.

00:58:39 ◼   ► It was initially expected to debut in 2022,

00:58:42 ◼   ► but has been quote, killed off for now.

00:58:44 ◼   ► And he says that the reasons are unclear

00:58:47 ◼   ► for the cancellation and Ming-Chi Kuo subsequently reported

00:58:50 ◼   ► that this product will reach mass production

00:58:52 ◼   ► in late 2024, early 2025.

00:58:55 ◼   ► So it sounds like it's been delayed

00:58:57 ◼   ► more than it's been canceled.

00:58:58 ◼   ► And it potentially, and there's like some mix up.

00:59:01 ◼   ► There is also the question of like,

00:59:03 ◼   ► well, if this thing was actually supposed to come out

00:59:05 ◼   ► in 2022, which was the original rumor,

00:59:07 ◼   ► and it's still not out, they might be just like,

00:59:09 ◼   ► all right, we're gonna go back and like retool

00:59:12 ◼   ► and reposition this for something coming in 2024

00:59:17 ◼   ► or something, I don't know, right?

00:59:20 ◼   ► 'Cause it's felt like this was gonna come alongside

00:59:23 ◼   ► a Mac Pro.

00:59:25 ◼   ► Like it was like, oh, this makes a lot of sense.

00:59:27 ◼   ► Do those two things together.

00:59:28 ◼   ► Well, we don't know about that Mac Pro when that's coming,

00:59:31 ◼   ► if it's coming, if it's coming.

00:59:34 ◼   ► They said it was, they said it was.

00:59:36 ◼   ► And that may be, I didn't do the math, so forgive me,

00:59:39 ◼   ► but it may be that this is 27 inch 5K

00:59:44 ◼   ► because they can't even drive like 120 Hertz at 6K

00:59:48 ◼   ► over Thunderbolt right now.

00:59:50 ◼   ► I don't know.

00:59:51 ◼   ► Maybe the chat room can do some Thunderbolt math,

00:59:53 ◼   ► but it is, it would be, I think a little bit weird

00:59:57 ◼   ► if the Mac Pro doesn't have an accompanying display.

01:00:00 ◼   ► That's basically how it's always been except for the 2013,

01:00:04 ◼   ► because Apple was already kind of backing out

01:00:07 ◼   ► of the display business even back then.

01:00:09 ◼   ► But I think there is room for something in the middle.

01:00:13 ◼   ► I think I just get hung up on this is better

01:00:16 ◼   ► than the Pro Display in a lot of ways, right?

01:00:21 ◼   ► We didn't even mention some of the creature comforts

01:00:24 ◼   ► of like, I really like having a display

01:00:26 ◼   ► with a camera and speakers in it.

01:00:27 ◼   ► Turns out, right, when I sold my Pro Display XDR,

01:00:30 ◼   ► I could get rid of the external webcam

01:00:33 ◼   ► and the speakers if I wanted to.

01:00:35 ◼   ► And there's something to be said, I think for the,

01:00:37 ◼   ► hey, you just plug this in,

01:00:39 ◼   ► it kind of has all the stuff you need aspect to it

01:00:42 ◼   ► that the Pro Display doesn't really offer

01:00:44 ◼   ► because like you said, Mike, it is geared toward people

01:00:49 ◼   ► working in like those professional workflows, right?

01:00:51 ◼   ► Like I ended up with one because it was the only option

01:00:55 ◼   ► if you didn't want the LG 5K.

01:00:57 ◼   ► I do think there is room for something in the middle.

01:00:59 ◼   ► I just don't know what they do with the Pro Display XDR.

01:01:03 ◼   ► Like the thing is what, coming up on four years old

01:01:07 ◼   ► at the end of the year and that's not bad,

01:01:09 ◼   ► but the technology in it to do the backlighting and stuff,

01:01:14 ◼   ► it basically was kind of outdated pretty quickly.

01:01:18 ◼   ► - Even like a year or two to the iPad, right?

01:01:21 ◼   ► - Yeah, oh yeah, the 12.9 inch was the first mini LED

01:01:24 ◼   ► and still the only mini LED iPad.

01:01:27 ◼   ► So I don't know what they do with that.

01:01:28 ◼   ► It feels weird that they would just let that product sit.

01:01:32 ◼   ► You know, maybe this comes out and this is all they have

01:01:35 ◼   ► and the Pro Display XDR kind of fades away

01:01:38 ◼   ► and they sell two 27 inch displays.

01:01:41 ◼   ► One is like, you know, what we have now

01:01:43 ◼   ► is basically the iMac 5K panel, but a little bit nicer.

01:01:46 ◼   ► And then one is like, hey, you got a Mac Pro

01:01:49 ◼   ► or a MacBook Pro and you want to really push things,

01:01:52 ◼   ► then we have this other thing.

01:01:53 ◼   ► And the $5,000 option just kind of goes away.

01:01:57 ◼   ► And I think if they don't have a meaningful update

01:02:00 ◼   ► for the XDR, I think honestly letting it go

01:02:03 ◼   ► may be the best option for the line.

01:02:05 ◼   ► - I mean, I wonder, like if someone's talk about OLED,

01:02:08 ◼   ► right, apparently coming next year,

01:02:10 ◼   ► I wonder if they've just, like this thing took longer

01:02:13 ◼   ► to get out than they expected and/or it didn't have

01:02:16 ◼   ► the product fit because of the things

01:02:18 ◼   ► they were looking to release,

01:02:21 ◼   ► that they're just gonna wait now

01:02:23 ◼   ► and the next Apple Pro Display or Studio Display

01:02:27 ◼   ► will be an OLED display.

01:02:29 ◼   ► Because if they are really truly a year away from OLED,

01:02:33 ◼   ► they'll just leave many LED on everything

01:02:36 ◼   ► that it's currently in and then just jump to OLED.

01:02:38 ◼   ► Like it is better, we may as well just go to that, you know,

01:02:42 ◼   ► and make that like the thing that they do.

01:02:44 ◼   ► I want to ask you about the Mac Pro real quick.

01:02:46 ◼   ► So I've been hearing Ben Thompson suggest this,

01:02:49 ◼   ► which is an interesting theory that Apple

01:02:53 ◼   ► will potentially come back to the drawing board

01:02:56 ◼   ► a little bit on the Mac Pro to focus it around AI.

01:03:01 ◼   ► And I find that an interesting thought that like,

01:03:04 ◼   ► 'cause what he's saying is like, who is the Mac Pro for?

01:03:07 ◼   ► And the potential customer for the Mac Pro now

01:03:10 ◼   ► is actually potentially more just like,

01:03:13 ◼   ► make this the best it can be for AI.

01:03:16 ◼   ► So the ability to have a bunch of GPUs,

01:03:18 ◼   ► the ability to think about the neural engine

01:03:20 ◼   ► as a core of the machine,

01:03:22 ◼   ► have like really who needs an edge case Mac right now,

01:03:26 ◼   ► it's probably people working in AI,

01:03:28 ◼   ► because everything else in the product line

01:03:30 ◼   ► can more than suffice.

01:03:31 ◼   ► Like it's not video producers anymore.

01:03:34 ◼   ► That's what Apple always focused on, right?

01:03:36 ◼   ► That's been like the high end Mac stuff forever.

01:03:40 ◼   ► Apple is just like, look at this in a music studio,

01:03:42 ◼   ► look at this in a video production studio.

01:03:44 ◼   ► And everything else that is currently on the market

01:03:47 ◼   ► is doing a good enough job,

01:03:49 ◼   ► if not actually a better job, right?

01:03:51 ◼   ► Like the Mac studio, the Mac mini, the laptops, right?

01:03:55 ◼   ► Like the MacBook Pros,

01:03:56 ◼   ► it's all as good if not better than the current Mac Pro.

01:04:01 ◼   ► So like what are the edge case uses now,

01:04:03 ◼   ► if you're thinking about those?

01:04:05 ◼   ► And I mean, I don't even know if you'd call AI development

01:04:08 ◼   ► an edge case use anymore, right?

01:04:10 ◼   ► And so by the time they bring a product to market,

01:04:13 ◼   ► would it not make sense?

01:04:14 ◼   ► So like, this is the Mac Pro,

01:04:16 ◼   ► this is a machine that you can throw as much processing

01:04:18 ◼   ► or GPU power as you need to for AI development.

01:04:22 ◼   ► - Yeah, I think there's definitely a growing market there.

01:04:27 ◼   ► I think my question is, what is Apple Silicon good at?

01:04:31 ◼   ► Right, they have in the system on a chip,

01:04:33 ◼   ► they have the neural network stuff,

01:04:37 ◼   ► but if a lot of this is running on GPU,

01:04:39 ◼   ► and let's just say, let's just wave the one and say,

01:04:42 ◼   ► okay, Apple Silicon can support off die GPUs,

01:04:46 ◼   ► which in of itself is unknown, right?

01:04:49 ◼   ► All we've seen so far is system on a chip.

01:04:51 ◼   ► Even if let's say they have some sort of suite,

01:04:55 ◼   ► you know, GPU options that are,

01:04:57 ◼   ► you can scale up and down inside the box,

01:05:00 ◼   ► is that enough to be good in those markets?

01:05:05 ◼   ► Or is what's out there now all built around

01:05:09 ◼   ► very specific Nvidia platform or AMD platform,

01:05:13 ◼   ► Apple's not gonna have those probably

01:05:15 ◼   ► unless they open the box up more than I think they will.

01:05:18 ◼   ► Tuning the hardware is one thing,

01:05:20 ◼   ► but then can they convince people working in these fields

01:05:24 ◼   ► that their hardware is worth the time and energy

01:05:29 ◼   ► to get things up and running on it?

01:05:31 ◼   ► Is Mac OS ready for that too, right?

01:05:33 ◼   ► It's more than just the Silicon.

01:05:36 ◼   ► And I just don't know if Apple has a standing

01:05:38 ◼   ► in those fields to make that claim.

01:05:41 ◼   ► I do think the Mac studio,

01:05:44 ◼   ► and I think this is Ben's point,

01:05:46 ◼   ► the Mac studio puts the Mac Pro in a weird position,

01:05:50 ◼   ► especially if they're not doing the quad system on a chip,

01:05:52 ◼   ► which has been rumored to be pushed off.

01:05:55 ◼   ► Like what is the difference?

01:05:57 ◼   ► Why does this thing exist?

01:05:59 ◼   ► And maybe this is the way,

01:06:01 ◼   ► but I just wonder how hard of a sell that is

01:06:04 ◼   ► to people working in that field.

01:06:06 ◼   ► - Well, some things clearly changed, right?

01:06:08 ◼   ► I think we can say that's the case

01:06:10 ◼   ► because they've not met the timeframe

01:06:11 ◼   ► and they committed the cardinal sin of calling it out by name.

01:06:16 ◼   ► So like they thought they were closer, I think,

01:06:20 ◼   ► than they have actually been, right?

01:06:23 ◼   ► John Turner stood on stage and said,

01:06:25 ◼   ► like there's one more product coming and it's the Mac Pro.

01:06:28 ◼   ► I would assume that they had a release date

01:06:31 ◼   ► for that product, which they've now passed.

01:06:34 ◼   ► Because why on earth would you do that?

01:06:38 ◼   ► You didn't need to do that, I don't think.

01:06:40 ◼   ► If then the option was like, it's a year,

01:06:44 ◼   ► how long ago was that now?

01:06:47 ◼   ► - It was at the Mac Studio event

01:06:50 ◼   ► and the Mac Studio came out,

01:06:52 ◼   ► it was announced in March of last year.

01:06:56 ◼   ► So more than a year.

01:06:57 ◼   ► - So it's been over a year since then

01:06:58 ◼   ► and we are now approaching a year late

01:07:01 ◼   ► on the two year transition, right?

01:07:03 ◼   ► - Yeah.

01:07:04 ◼   ► - 'Cause that's June, right?

01:07:05 ◼   ► June is then three years since "Sub-Silicon."

01:07:08 ◼   ► - Yeah.

01:07:09 ◼   ► - So what's going on?

01:07:11 ◼   ► Something's going on.

01:07:12 ◼   ► And I wouldn't be surprised if they've taken it,

01:07:14 ◼   ► if like that's true that they're going back and like, okay.

01:07:17 ◼   ► Because clearly Apple has shown

01:07:18 ◼   ► they have an interest in this, right?

01:07:20 ◼   ► They, was it stable diffusion

01:07:23 ◼   ► they got running on Apple Silicon?

01:07:25 ◼   ► - Mm-hmm.

01:07:25 ◼   ► - Right?

01:07:26 ◼   ► And so there is a push from them for this.

01:07:30 ◼   ► - Yeah.

01:07:31 ◼   ► - And look, I don't understand enough

01:07:32 ◼   ► about how these models work and how Silicon works,

01:07:34 ◼   ► but it would sure be interesting for Apple

01:07:37 ◼   ► to try and convince developers to get their models running

01:07:40 ◼   ► on some version of Apple Silicon

01:07:42 ◼   ► if they ever want them running on the iPhone.

01:07:44 ◼   ► And if you're able to create a perfect environment

01:07:50 ◼   ► with a ton of power in it, in the Mac Pro,

01:07:52 ◼   ► with the ability of then trying to scale something down

01:07:55 ◼   ► to run on other machines later on,

01:07:57 ◼   ► then there is a story there that makes sense.

01:07:59 ◼   ► If anything that I have said is possible,

01:08:02 ◼   ► what I've just said, right?

01:08:03 ◼   ► Like I'm taking a lot of logic leaps

01:08:06 ◼   ► because I don't understand enough about how this works,

01:08:08 ◼   ► but that could be a use case

01:08:10 ◼   ► that would make a lot of sense to me

01:08:12 ◼   ► because Apple, obviously,

01:08:15 ◼   ► like we were talking about a week or two ago,

01:08:18 ◼   ► they will want this stuff running on device where possible,

01:08:21 ◼   ► right?

01:08:22 ◼   ► Just makes logical sense for their product fit, right?

01:08:25 ◼   ► They're not gonna want to be sending stuff out

01:08:27 ◼   ► to a cloud to be processed somewhere.

01:08:28 ◼   ► They will want it running on device where it can.

01:08:31 ◼   ► And the more that they can potentially try

01:08:33 ◼   ► and encourage that with hardware that can run it

01:08:36 ◼   ► as things are being developed,

01:08:37 ◼   ► that makes a lot of sense to me, if that's possible at all.

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01:10:40 ◼   ► and Relay FM.

01:10:42 ◼   ► - MacRumors is reporting that Ming-Chi Kuo has said,

01:10:46 ◼   ► "The next generation iPhone 15 Pro and iPhone 15 Pro Max

01:10:50 ◼   ► will no longer feature solid state buttons

01:10:52 ◼   ► due to a unresolved technical issue before mass production."

01:10:57 ◼   ► - Yeah, I take this personally.

01:10:59 ◼   ► - Okay, this is a personal attack.

01:11:01 ◼   ► - MacRumors shouldn't have done this.

01:11:03 ◼   ► Why are they doing this to me specifically?

01:11:06 ◼   ► They shouldn't have reported this.

01:11:08 ◼   ► By reporting this-

01:11:10 ◼   ► - Oh, it was Joe.

01:11:11 ◼   ► Come on, Joe.

01:11:12 ◼   ► Joe listens to the show.

01:11:14 ◼   ► Why would you do this?

01:11:15 ◼   ► - By reporting this, they are willing,

01:11:17 ◼   ► they are willing this into existence now.

01:11:20 ◼   ► Now this is gonna happen.

01:11:21 ◼   ► They jinxed it.

01:11:22 ◼   ► - Oh, so the problem was them talking about it

01:11:24 ◼   ► in the first place.

01:11:25 ◼   ► Is that what you're saying?

01:11:27 ◼   ► - Oh, okay.

01:11:28 ◼   ► - I was all happy and excited for the solid state buttons

01:11:33 ◼   ► and the programmable button.

01:11:35 ◼   ► And MacRumors, MacRumors just had to go out there

01:11:39 ◼   ► and report this.

01:11:41 ◼   ► - Yeah.

01:11:41 ◼   ► - And now we're not gonna get the fancy buttons.

01:11:44 ◼   ► They're not gonna happen anymore.

01:11:45 ◼   ► - They go on to say,

01:11:47 ◼   ► Kuo said, "There is still time for Apple

01:11:49 ◼   ► to modify the iPhone 15 Pro's design

01:11:51 ◼   ► given the device remains in what is known

01:11:54 ◼   ► as the EVT development stage."

01:11:56 ◼   ► He believes the change will have limited impact

01:11:58 ◼   ► on mass production schedule and shipment for the Pro models.

01:12:01 ◼   ► I don't understand how it's possible in April

01:12:05 ◼   ► for Apple to still be making decisions

01:12:07 ◼   ► about the iPhone in September.

01:12:08 ◼   ► - It's kinda late, right?

01:12:11 ◼   ► It is kinda late.

01:12:11 ◼   ► - It feels late to me,

01:12:13 ◼   ► but Kuo seems super chill about it.

01:12:15 ◼   ► So I don't know, you know?

01:12:17 ◼   ► - He's the one with the people

01:12:20 ◼   ► in the supply chain talking to him.

01:12:22 ◼   ► I do wonder if this is the case.

01:12:24 ◼   ► Jason has talked about this.

01:12:25 ◼   ► I think it's really smart.

01:12:26 ◼   ► If this is one of those things of like,

01:12:28 ◼   ► this is delayed information,

01:12:30 ◼   ► that this is actually came out or came up in February, right?

01:12:34 ◼   ► And he is hearing it now.

01:12:36 ◼   ► I don't know.

01:12:37 ◼   ► It does seem late because it is a big difference.

01:12:40 ◼   ► Like what kind of buttons

01:12:41 ◼   ► are you gonna put on the side of the phone,

01:12:42 ◼   ► the firmware and software you have to have

01:12:45 ◼   ► to manage those buttons as we've spoken about?

01:12:47 ◼   ► That's all gotta be dealt with as well.

01:12:50 ◼   ► I think it's gonna be a little disappointing

01:12:51 ◼   ► if we don't see it,

01:12:53 ◼   ► because I do think as we've talked about,

01:12:55 ◼   ► the potential of this is really cool,

01:12:57 ◼   ► but maybe it's gonna be another year.

01:13:00 ◼   ► - Yeah, maybe this is one of those cases where,

01:13:03 ◼   ► for the past month, we've all been speculating,

01:13:05 ◼   ► talking about these solid state buttons.

01:13:07 ◼   ► And maybe inside Apple,

01:13:09 ◼   ► there's a few people who are just laughing at this,

01:13:11 ◼   ► and those folks are like,

01:13:12 ◼   ► "Yeah, that's so six months ago."

01:13:15 ◼   ► And we're basically hearing these echoes from the past,

01:13:18 ◼   ► and people inside Apple already had these discussions,

01:13:21 ◼   ► and these decisions were made like many, many months ago,

01:13:24 ◼   ► but we are delayed.

01:13:26 ◼   ► It's like sending a message to outer space.

01:13:28 ◼   ► It's like sending a message to the Voyager or something.

01:13:31 ◼   ► We're just hearing these decisions from many months ago now.

01:13:35 ◼   ► It seems, honestly,

01:13:38 ◼   ► it seems kind of late to just on a whim like that.

01:13:43 ◼   ► In April, we'll be like,

01:13:44 ◼   ► "Hey, you know what, that phone in September,

01:13:47 ◼   ► probably gotta change the buttons."

01:13:49 ◼   ► - Well, I'm sure it wasn't on a whim.

01:13:51 ◼   ► - She's like, "Hey, Tim, what do you think of this?

01:13:53 ◼   ► Get rid of it."

01:13:54 ◼   ► "Okay."

01:13:55 ◼   ► And they just go do it.

01:13:56 ◼   ► - Yeah, it's probably not like that.

01:13:58 ◼   ► - Tim loves the Switch, just like me, Tim.

01:14:01 ◼   ► Tim says, "I reach into my pocket.

01:14:03 ◼   ► I don't even need to look at it,

01:14:04 ◼   ► and I can tell my phone's muted."

01:14:06 ◼   ► And so now they're like, "Oh, gotta keep Timmy's Switch."

01:14:09 ◼   ► - Yeah, sure.

01:14:11 ◼   ► - The Tim Switch.

01:14:12 ◼   ► - I mean, I'm still gonna be happy with the phone

01:14:14 ◼   ► that has a new design, maybe a titanium casing,

01:14:18 ◼   ► and maybe a slightly bigger display, whatever,

01:14:22 ◼   ► but I was really hoping for that sweet programmable button,

01:14:27 ◼   ► and it is unfortunate if it's not gonna happen.

01:14:31 ◼   ► - It is being suggested this will be put into development

01:14:34 ◼   ► for the iPhone 16, so maybe you just skip this year,

01:14:37 ◼   ► you know?

01:14:38 ◼   ► - Yeah, that's another year.

01:14:41 ◼   ► Who knows what's gonna happen in a year?

01:14:46 ◼   ► - We'll all be a little older, you know?

01:14:48 ◼   ► Maybe there'll be a Mac Pro, even.

01:14:51 ◼   ► - Hey, would you rather get a Mac Pro now,

01:14:54 ◼   ► or the fancy buttons in the iPhone 15?

01:14:59 ◼   ► - That's tricky.

01:15:00 ◼   ► - Well, how much money do you wanna spend, Steven?

01:15:02 ◼   ► (Steven laughs)

01:15:04 ◼   ► - I mean, I'm not really looking

01:15:05 ◼   ► to change my computer setup.

01:15:07 ◼   ► - Yeah, I know you're not, but you will,

01:15:09 ◼   ► 'cause you've done it like twice in 12 months.

01:15:12 ◼   ► - That doesn't seem to sound like me.

01:15:13 ◼   ► - That's 100% what you've done.

01:15:15 ◼   ► In fact, you've done it like three times,

01:15:17 ◼   ► because you made a change, and then you changed the change.

01:15:22 ◼   ► - I do miss my Mac Pro.

01:15:23 ◼   ► - Here it comes, here it comes.

01:15:24 ◼   ► - Time marches forward.

01:15:25 ◼   ► - Time marches forward.

01:15:27 ◼   ► - And we've talked about if it's a cube,

01:15:28 ◼   ► then Federico and I both obligated to make a purchase.

01:15:32 ◼   ► - If it's triangular, then I will definitely buy it.

01:15:35 ◼   ► Anything else will come under consideration.

01:15:38 ◼   ► - The literal power of the pyramid.

01:15:40 ◼   ► - Power of the pyramid, that's what I'm going for.

01:15:42 ◼   ► (Steven laughs)

01:15:44 ◼   ► - I always find these sort of stories interesting,

01:15:46 ◼   ► because I think I at least kind of lose track

01:15:49 ◼   ► of just how long Apple's development cycles are, right?

01:15:54 ◼   ► Like we talked about this in the last segment

01:15:55 ◼   ► with the Mac Pro, like clearly something has changed,

01:15:58 ◼   ► and it takes a long time to make those changes

01:16:01 ◼   ► and decide what they're going to be.

01:16:03 ◼   ► And we're all using the iPhone 14 Pro,

01:16:06 ◼   ► but the 15 is probably close to being done,

01:16:10 ◼   ► and out several years they have their plans.

01:16:14 ◼   ► And of course, things move around,

01:16:16 ◼   ► and change, right?

01:16:18 ◼   ► There have been iPhones like,

01:16:20 ◼   ► wow, this really doesn't feel like a big update.

01:16:21 ◼   ► And you always kind of wonder like,

01:16:23 ◼   ► was there something meant for this that didn't make it?

01:16:26 ◼   ► Now, this time around,

01:16:28 ◼   ► we do have the rumors of the slight redesign,

01:16:31 ◼   ► the titanium on the Pro phones, which I would love.

01:16:33 ◼   ► I would love these phones to be lighter weight.

01:16:36 ◼   ► So I think there will still be good things in this phone,

01:16:38 ◼   ► right?

01:16:39 ◼   ► The whole camera situation too to talk about.

01:16:42 ◼   ► So if this slides, I still think the 15 Pro

01:16:45 ◼   ► could be really compelling,

01:16:47 ◼   ► but I think we were all jazzed about this.

01:16:50 ◼   ► And hopefully they can sort it out.

01:16:53 ◼   ► I'm sure they can.

01:16:54 ◼   ► You know, Apple's got a bunch of smart people,

01:16:55 ◼   ► and I would rather those smart people realize,

01:16:59 ◼   ► okay, this is not the time for this,

01:17:01 ◼   ► than push out a feature that's kind of half baked,

01:17:06 ◼   ► or kind of weird, or janky,

01:17:07 ◼   ► or they can't make enough of them.

01:17:09 ◼   ► You know, maybe this is not an issue with technology,

01:17:11 ◼   ► but an issue of supply.

01:17:12 ◼   ► And they don't want to have phones back ordered

01:17:15 ◼   ► to kingdom come because of these fancy buttons,

01:17:18 ◼   ► when given another year, they could ramp that up.

01:17:20 ◼   ► So there's always multiple factors that go into this.

01:17:24 ◼   ► The thing about this for me,

01:17:25 ◼   ► is it flies in the face of that like often said thing

01:17:29 ◼   ► of like Apple's decided the designs years in advance.

01:17:33 ◼   ► It's like, there's no way they could add this feature now.

01:17:37 ◼   ► The phone's design is done.

01:17:39 ◼   ► It's like, well, I mean, yeah, and I guess,

01:17:42 ◼   ► like this isn't just like, oh, we just changed the buttons.

01:17:45 ◼   ► Like there have got to be significant changes internally

01:17:49 ◼   ► to accommodate either one of these decisions, right?

01:17:53 ◼   ► Of like the solid state buttons or not.

01:17:55 ◼   ► So like, it's like, I know that, you know,

01:17:58 ◼   ► it's not like putting touch ID in a button or whatever,

01:18:02 ◼   ► might be more complicated, blah, blah, blah.

01:18:03 ◼   ► But like the idea that like the phones are 100% locked in

01:18:08 ◼   ► two years before they ship,

01:18:11 ◼   ► I mean, it's not strictly true, right?

01:18:13 ◼   ► Like clearly, if all of this is to be believed,

01:18:17 ◼   ► there are ideas, there are overall plans,

01:18:21 ◼   ► but details can still change less than six months

01:18:25 ◼   ► before they will be shown off to the world.

01:18:27 ◼   ► - Yeah, I think things like color,

01:18:30 ◼   ► I think in particular,

01:18:31 ◼   ► maybe a little bit later in the process, right?

01:18:34 ◼   ► Apple has whole groups of people that all they do

01:18:38 ◼   ► is figure out what colors people will want.

01:18:40 ◼   ► And I can see that being something a little bit later

01:18:43 ◼   ► in the process, but it is an interesting story either way.

01:18:47 ◼   ► And I think this coupled with the Mac Pro

01:18:52 ◼   ► and the studio display mini LED version, all of that stuff,

01:18:56 ◼   ► like we're seeing a lot of examples of Apple,

01:19:01 ◼   ► I don't know if struggling may be too strong of a word,

01:19:03 ◼   ► but like continuing to flesh out this transition

01:19:07 ◼   ► and their other product lines,

01:19:09 ◼   ► where when the world isn't quite back to normal yet,

01:19:14 ◼   ► even things like, okay,

01:19:15 ◼   ► is the Mac Pro gonna be retooled for AI?

01:19:18 ◼   ► Like that's not a COVID thing clearly,

01:19:20 ◼   ► but that they exist in a world

01:19:22 ◼   ► that changes quickly around them.

01:19:24 ◼   ► And sometimes they've got to shift gears.

01:19:27 ◼   ► Well, if you wanna find show notes

01:19:28 ◼   ► for the stories we spoke about this week,

01:19:30 ◼   ► they are in your podcast player and they're on the web

01:19:33 ◼   ► at relay.fm/connected/445.

01:19:37 ◼   ► There you can also become a member

01:19:39 ◼   ► and get connected pro,

01:19:40 ◼   ► which is a longer ad free version of the show

01:19:42 ◼   ► each and every week.

01:19:44 ◼   ► You can find us all online.

01:19:46 ◼   ► You can find Mike on a bunch of other shows

01:19:48 ◼   ► here on relay.fm.

01:19:50 ◼   ► He's also the co-founder over at Cortex brand,

01:19:52 ◼   ► go check out their products.

01:19:54 ◼   ► You can find Federico at maxstories.net,

01:19:57 ◼   ► the home of automation April,

01:19:59 ◼   ► and of course of lots of great coverage

01:20:01 ◼   ► of everything going on in the Apple world.

01:20:03 ◼   ► If you're not reading Mac stories,

01:20:04 ◼   ► like what are you even doing?

01:20:06 ◼   ► You can find me at 512 pixels

01:20:09 ◼   ► and I'm the co-host of Mac power users

01:20:11 ◼   ► that we publish every Sunday here on relay.fm.

01:20:14 ◼   ► If you're on Macedon, you can find us there.

01:20:16 ◼   ► Federico is at mastodon.maxstories.net as Vatici.

01:20:21 ◼   ► You can follow Mike at mike.social

01:20:24 ◼   ► and you can find me as ismh@eworld.social.

01:20:28 ◼   ► I didn't think our sponsors this week.

01:20:30 ◼   ► They are Squarespace, Zocdoc and NetSuite.

01:20:33 ◼   ► And until next time guys, say goodbye.

01:20:36 ◼   ► Thank you.

01:20:37 ◼   ► Cheerio.