445: Do You Have a Trumpet on the Floor?
  
   
 
 
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     [MUSIC PLAYING] 
     
     
  
 
 
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     Hello and welcome to Relay FM. 
     
     
  
 
 
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     That's not what it-- how do we start the show? 
     
     
  
 
 
 
 
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     Welcome to Relay FM. 
     
     
  
 
 
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     Welcome to Relay FM. 
     
     
  
 
 
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     Welcome to Relay FM. 
     
     
  
 
 
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     Welcome to our website. 
     
     
  
 
 
 
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     Welcome to Relay FM, the home of Connected. 
     
     
  
 
 
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     There you go. 
     
     
  
 
 
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     Their fine podcast. 
     
     
  
 
 
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     Let me try that again. 
     
     
  
 
 
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     No, why not? 
     
     
  
 
 
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     Why are you going to keep it? 
     
     
  
 
 
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     I was going to merge from Relay FM. 
     
     
  
 
 
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     This is Connected. 
     
     
  
 
 
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     And hello and welcome to Connected. 
     
     
  
 
 
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     And it came out hello and welcome to Relay FM. 
     
     
  
 
 
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     Hello and welcome to Connected episode 445. 
     
     
  
 
 
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     It's made possible by our sponsors, Squarespace, ZocDoc, 
     
     
  
 
 
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     and NetSuite. 
     
     
  
 
 
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     My name is Stephen Hackett. 
     
     
  
 
 
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     I'm joined by everyone's favorite co-host, Mike Hurley. 
     
     
  
 
 
 
 
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     And I am joined by everybody's favorite co-host, Federico 
     
     
  
 
 
 
 
 
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     How are you? 
     
     
  
 
 
 
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     We're all here. 
     
     
  
 
 
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     We're all here. 
     
     
  
 
 
 
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     All here together. 
     
     
  
 
 
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     We just talked about penguins for 10 minutes. 
     
     
  
 
 
 
 
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     It was a rip-roaring good time over at getconnectedpro.co. 
     
     
  
 
 
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     So that's exactly-- that's the kind of content 
     
     
  
 
 
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     that you can expect from the pro show. 
     
     
  
 
 
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     It's penguins and Earth geography, I would say, 
     
     
  
 
 
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     was on this week's pro show. 
     
     
  
 
 
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     Anyway, so Mike yesterday sends me a link on iMessage. 
     
     
  
 
 
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     He's like, check this out. 
     
     
  
 
 
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     And it's a YouTube video to a channel by Brandon Butch. 
     
     
  
 
 
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     And I see the little number of subscribers 
     
     
  
 
 
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     underneath the channel name, 1 million subscribers. 
     
     
  
 
 
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     And this video, the title is, "This Chat GPT Shortcut 
     
     
  
 
 
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     for iPhone is, all caps, insane!" 
     
     
  
 
 
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     Exclamation point, parentheses. 
     
     
  
 
 
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     Here's how to use it. 
     
     
  
 
 
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     So Brandon did a full-on video, 10 minutes 
     
     
  
 
 
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     of this video about SGPT. 
     
     
  
 
 
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     And I-- obviously, I am very glad to see this video. 
     
     
  
 
 
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     And it's actually a very lovely step-by-step explanation 
     
     
  
 
 
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     of how to set up SGPT and how to use it. 
     
     
  
 
 
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     And I think Brandon did. 
     
     
  
 
 
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     I always say thank you, Brandon, for doing this. 
     
     
  
 
 
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     I think Brandon did an excellent job sort of showing off 
     
     
  
 
 
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     a complex query that you can do in SGPT for playlist generation. 
     
     
  
 
 
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     Brandon asked for a workout playlist 
     
     
  
 
 
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     with a preference for hip hop music 
     
     
  
 
 
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     and a specific number of tracks. 
     
     
  
 
 
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     And of course, SGPT handled that beautifully. 
     
     
  
 
 
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     So I was really happy to see that. 
     
     
  
 
 
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     One of the things I really liked-- 
     
     
  
 
 
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     and it's such a simple thing, but it was like, oh, 
     
     
  
 
 
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     this makes so much sense to demo it this way-- 
     
     
  
 
 
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     is he doesn't type into the shortcut. 
     
     
  
 
 
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     He speaks into the shortcut. 
     
     
  
 
 
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     Like, he speaks into the text field. 
     
     
  
 
 
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     And it was like, oh, yeah. 
     
     
  
 
 
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     I don't really think to do that. 
     
     
  
 
 
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     But especially for demoing on YouTube, 
     
     
  
 
 
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     it's just like, that is such a sensible way 
     
     
  
 
 
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     of showing how it would work. 
     
     
  
 
 
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     You know what I mean? 
     
     
  
 
 
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     It's just like, oh, that was really clever way 
     
     
  
 
 
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     of showing the action. 
     
     
  
 
 
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     It's just to speak it, which is also pretty natural 
     
     
  
 
 
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     for something like this. 
     
     
  
 
 
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     Yeah, and it makes me realize just how much better 
     
     
  
 
 
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     the video format, whether it's YouTube or TikTok, 
     
     
  
 
 
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     would be for what I do. 
     
     
  
 
 
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     The problem is I don't like making videos. 
     
     
  
 
 
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     And I don't like a certain style, especially on TikTok, 
     
     
  
 
 
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     like a certain style of having to be clickbaity out 
     
     
  
 
 
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     of sheer necessity for the algorithm. 
     
     
  
 
 
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     But that's a different topic. 
     
     
  
 
 
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     In any case, this video is sort of the culmination 
     
     
  
 
 
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     of the sort of feedback that I've seen over the past week. 
     
     
  
 
 
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     And to quote this title, it has been, title case, insane. 
     
     
  
 
 
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     And I'm so happy to see just so many requests and the emails 
     
     
  
 
 
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     and the messages in this court. 
     
     
  
 
 
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     But I've been checking-- 
     
     
  
 
 
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     I logged into Twitter to see if people were talking about it. 
     
     
  
 
 
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     And they are. 
     
     
  
 
 
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     And I saw folks sort of sending this 
     
     
  
 
 
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     to some developer relations people from OpenAI, 
     
     
  
 
 
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     which is very cool. 
     
     
  
 
 
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     And it's been sort of very humbling 
     
     
  
 
 
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     to get the sort of feedback that comes with dozens of-- 
     
     
  
 
 
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     the last time I checked-- 
     
     
  
 
 
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     I'm going to give you actual numbers. 
     
     
  
 
 
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     But the last time I checked, 50,000 people alone 
     
     
  
 
 
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     read the story about SGPT, which for a shortcut, 
     
     
  
 
 
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     that's unprecedented. 
     
     
  
 
 
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     And it wasn't even linked on-- 
     
     
  
 
 
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     it's not like the Verge, right, linked to it. 
     
     
  
 
 
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     But it's been picking up naturally 
     
     
  
 
 
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     through Reddit and YouTubers and people on Twitter 
     
     
  
 
 
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     and people on Mastodon. 
     
     
  
 
 
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     Mastodon has been great for this. 
     
     
  
 
 
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     And it's just having thousands of people use this, 
     
     
  
 
 
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     it's been very useful, if only from a design perspective, 
     
     
  
 
 
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     from a creative perspective, to understand, OK, 
     
     
  
 
 
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     here's what people really want. 
     
     
  
 
 
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     And yeah, it's kind of new to me because even Apple Frames, 
     
     
  
 
 
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     which to date, I think, it has been my most popular shortcut. 
     
     
  
 
 
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     But even Apple Frames is very niche and very sort 
     
     
  
 
 
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     of self-contained in terms of audience. 
     
     
  
 
 
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     And so to actually get requests from new people 
     
     
  
 
 
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     and new types of users. 
     
     
  
 
 
 
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     It was on Tom's Guide. 
     
     
  
 
 
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     There was an article on Tom's Guide talking about it. 
     
     
  
 
 
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     Wait, really? 
     
     
  
 
 
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     Two, recently. 
     
     
  
 
 
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     Do you have any way of knowing how many people have actually 
     
     
  
 
 
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     got the shortcut? 
     
     
  
 
 
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     Yeah, well, not got because I cannot do-- 
     
     
  
 
 
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     I cannot do-- oh, look at that, Tom's Guide. 
     
     
  
 
 
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     See, this tells you just how frequently I 
     
     
  
 
 
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     check my analytics, which is very unfrequently. 
     
     
  
 
 
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     I should have a way to see how many people clicked the iCloud 
     
     
  
 
 
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     link for the shortcuts. 
     
     
  
 
 
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     But obviously, I cannot tell how many people installed it 
     
     
  
 
 
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     because installing the shortcut is on icloud.com. 
     
     
  
 
 
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     So there's no way for me to know. 
     
     
  
 
 
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     But yeah, I can probably check the click events on Mac. 
     
     
  
 
 
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     Sorry, and I'll let you know. 
     
     
  
 
 
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     This is one of those things, too, with this shortcut, 
     
     
  
 
 
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     I think, even more than any of your others, 
     
     
  
 
 
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     where the inability for you as the shortcut creator 
     
     
  
 
 
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     to have updates for the shortcut is a real problem. 
     
     
  
 
 
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     Because when it's Apple Frames, I 
     
     
  
 
 
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     don't think it's so much of an issue because I would expect 
     
     
  
 
 
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     the majority of people that use Apple Frames read Mac stories. 
     
     
  
 
 
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     So not completely, but I would expect 
     
     
  
 
 
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     it's more than this, that those people are likely to see 
     
     
  
 
 
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     that you have an update. 
     
     
  
 
 
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     But my expectation is that this shortcut will get and has 
     
     
  
 
 
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     gotten further than your audience. 
     
     
  
 
 
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     When you see YouTubers with large audiences, 
     
     
  
 
 
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     with videos that have been watched hundreds of thousands 
     
     
  
 
 
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     of times or whatever posting about this, 
     
     
  
 
 
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     I think this is just going to continue to keep going out 
     
     
  
 
 
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     there, spreading away from you. 
     
     
  
 
 
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     And then you don't have a way to communicate to people, 
     
     
  
 
 
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     like, hey, I've improved this. 
     
     
  
 
 
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     It's a frustrating part of the system. 
     
     
  
 
 
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     So by the way, it looks like on Mac stories alone, 
     
     
  
 
 
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     about 10,000 people clicked the iCloud.com link 
     
     
  
 
 
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     for the shortcut. 
     
     
  
 
 
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     That, of course, does not include the iCloud.com link 
     
     
  
 
 
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     when it's posted on other places. 
     
     
  
 
 
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     Like on Brandon's channel, the iCloud.com link 
     
     
  
 
 
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     is right there in the description. 
     
     
  
 
 
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     There's no way for me to know how many people 
     
     
  
 
 
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     clicked that link. 
     
     
  
 
 
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     And similarly, it was also on Reddit, 
     
     
  
 
 
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     on both the Apple subreddit and the Shortcuts subreddit. 
     
     
  
 
 
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     And there's no way for me to know how many people clicked 
     
     
  
 
 
 
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     But really the frustrating part is not having an update 
     
     
  
 
 
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     mechanism inside Shortcut as a creator. 
     
     
  
 
 
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     There's no way, like you said, there's no way for me 
     
     
  
 
 
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     to say right now, hey, there's a new version 
     
     
  
 
 
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     of this shortcut. 
     
     
  
 
 
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     And I actually thought, I actually thought last year, 
     
     
  
 
 
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     we had a discussion with Alex, our developer, 
     
     
  
 
 
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     like, is there a way for us to actually consider our own, 
     
     
  
 
 
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     like Mac stories branded Shortcuts updater? 
     
     
  
 
 
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     And obviously that was not a priority 
     
     
  
 
 
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     with all the other things we're working on. 
     
     
  
 
 
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     But it's something that I've thought about. 
     
     
  
 
 
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     Like, is there like a custom thing that I could do 
     
     
  
 
 
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     that is specific to Mac stories to tell people, 
     
     
  
 
 
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     hey, there's actually a new version of this. 
     
     
  
 
 
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     But the problem with all of these features is that, 
     
     
  
 
 
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     and it's a similar conversation when it comes 
     
     
  
 
 
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     to monetizing Shortcuts. 
     
     
  
 
 
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     The problem is even if you put in this custom code, right, 
     
     
  
 
 
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     people can always remove those actions. 
     
     
  
 
 
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     And there's no way for you as a creator to lock 
     
     
  
 
 
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     certain features from being modified, right? 
     
     
  
 
 
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     So even if I build a Shortcuts updater, 
     
     
  
 
 
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     or even if I build like a way for me to say this shortcut 
     
     
  
 
 
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     only gives you some features if you are a member 
     
     
  
 
 
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     of such and such membership program, 
     
     
  
 
 
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     people can always just go in and remove those actions 
     
     
  
 
 
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     and remove those checks. 
     
     
  
 
 
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     So how can you, there's no real creator support in Shortcuts, 
     
     
  
 
 
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     which understandably Apple is not interested in. 
     
     
  
 
 
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     But it's been a challenge and I'll probably end up building 
     
     
  
 
 
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     my own updater at some point. 
     
     
  
 
 
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     - And I understand why they don't have the ability to do it. 
     
     
  
 
 
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     Like I get it, right? 
     
     
  
 
 
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     It's complicated for one and two, 
     
     
  
 
 
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     it is also like a security risk. 
     
     
  
 
 
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     Like I understand, but then similarly, 
     
     
  
 
 
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     if you have the ability to build your own updater, 
     
     
  
 
 
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     that is worse from a security standpoint 
     
     
  
 
 
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     than if Apple did it, right? 
     
     
  
 
 
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     I would assume. 
     
     
  
 
 
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     - Yeah, I would very much prefer like an official way 
     
     
  
 
 
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     for me to say, hey, this is a shortcut 
     
     
  
 
 
	 00:10:06
     ◼
      
     ► 
     that I share with other people 
     
     
  
 
 
	 00:10:07
     ◼
      
     ► 
     and other people should know. 
     
     
  
 
 
	 00:10:09
     ◼
      
     ► 
     You should build it and remove the stress 
     
     
  
 
 
	 00:10:12
     ◼
      
     ► 
     of dealing with this and the time 
     
     
  
 
 
	 00:10:14
     ◼
      
     ► 
     of dealing with this from me. 
     
     
  
 
 
	 00:10:16
     ◼
      
     ► 
     I would love if Apple had their own way to do this 
     
     
  
 
 
	 00:10:20
     ◼
      
     ► 
     that I could take advantage of. 
     
     
  
 
 
	 00:10:22
     ◼
      
     ► 
     - Yeah, because they could say like, 
     
     
  
 
 
	 00:10:23
     ◼
      
     ► 
     hey, since you last run the shortcut, it has changed. 
     
     
  
 
 
	 00:10:26
     ◼
      
     ► 
     This is the way it's changed. 
     
     
  
 
 
	 00:10:28
     ◼
      
     ► 
     Do you still want to do it? 
     
     
  
 
 
	 00:10:30
     ◼
      
     ► 
     - Exactly, that's all I want. 
     
     
  
 
 
	 00:10:31
     ◼
      
     ► 
     Like a little sparkle updater built inside the shortcut, 
     
     
  
 
 
	 00:10:35
     ◼
      
     ► 
     but it is what it is. 
     
     
  
 
 
	 00:10:37
     ◼
      
     ► 
     And so I'm busy working on updates. 
     
     
  
 
 
	 00:10:41
     ◼
      
     ► 
     I think we're gonna talk about this later in the show, 
     
     
  
 
 
	 00:10:44
     ◼
      
     ► 
     but yeah, it's been wild to see people use this in action 
     
     
  
 
 
	 00:10:49
     ◼
      
     ► 
     and sort of the things they ask, 
     
     
  
 
 
	 00:10:52
     ◼
      
     ► 
     which is, you know, it's pretty cool to see, 
     
     
  
 
 
	 00:10:54
     ◼
      
     ► 
     and like, I actually didn't think about this myself 
     
     
  
 
 
	 00:10:58
     ◼
      
     ► 
     and people have been using it this way. 
     
     
  
 
 
	 00:11:00
     ◼
      
     ► 
     - Boys, the time has come. 
     
     
  
 
 
 
	 00:11:04
     ◼
      
     ► 
     - The calls have been answered. 
     
     
  
 
 
	 00:11:06
     ◼
      
     ► 
     The YouTube app is getting SharePlay support. 
     
     
  
 
 
	 00:11:08
     ◼
      
     ► 
     - Really finally we can watch unboxing videos together. 
     
     
  
 
 
 
	 00:11:14
     ◼
      
     ► 
     This is gonna be a YouTube premium feature, 
     
     
  
 
 
	 00:11:17
     ◼
      
     ► 
     at least to start. 
     
     
  
 
 
	 00:11:19
     ◼
      
     ► 
     It's also going to become along with a new enhanced 
     
     
  
 
 
	 00:11:22
     ◼
      
     ► 
     1080p video quality setting, which Google, YouTube says, 
     
     
  
 
 
	 00:11:26
     ◼
      
     ► 
     will make the videos extra crisp and clear. 
     
     
  
 
 
	 00:11:28
     ◼
      
     ► 
     I guess it's just, I see that as less compression 
     
     
  
 
 
	 00:11:32
     ◼
      
     ► 
     on their videos. 
     
     
  
 
 
	 00:11:33
     ◼
      
     ► 
     I would hazard a guess that this will probably be 
     
     
  
 
 
	 00:11:36
     ◼
      
     ► 
     the most widely used experience like of SharePlay so far. 
     
     
  
 
 
	 00:11:40
     ◼
      
     ► 
     Like I could imagine this being, 
     
     
  
 
 
	 00:11:43
     ◼
      
     ► 
     even though it's just for premium, one it is logical, right? 
     
     
  
 
 
	 00:11:46
     ◼
      
     ► 
     Like I actually think of all the kinds of video content 
     
     
  
 
 
	 00:11:50
     ◼
      
     ► 
     you might watch with other people. 
     
     
  
 
 
	 00:11:52
     ◼
      
     ► 
     YouTube videos, I think actually make the most sense 
     
     
  
 
 
	 00:11:55
     ◼
      
     ► 
     as opposed to like the latest episode of The Mandalorian 
     
     
  
 
 
	 00:11:59
     ◼
      
     ► 
     or a full movie. 
     
     
  
 
 
	 00:12:00
     ◼
      
     ► 
     Obviously, you know, listeners of this show will know 
     
     
  
 
 
	 00:12:05
     ◼
      
     ► 
     that lots of people use SharePlay for lots of things. 
     
     
  
 
 
	 00:12:08
     ◼
      
     ► 
     We know that now, remember that? 
     
     
  
 
 
	 00:12:10
     ◼
      
     ► 
     When I asked everyone to write in 
     
     
  
 
 
	 00:12:12
     ◼
      
     ► 
     with their SharePlay experiences and they did. 
     
     
  
 
 
	 00:12:14
     ◼
      
     ► 
     So, you know, I know that people use it, 
     
     
  
 
 
	 00:12:16
     ◼
      
     ► 
     but I think like YouTube is like a really interesting source 
     
     
  
 
 
	 00:12:20
     ◼
      
     ► 
     for SharePlay. 
     
     
  
 
 
	 00:12:21
     ◼
      
     ► 
     So I think this is actually a pretty cool thing. 
     
     
  
 
 
	 00:12:24
     ◼
      
     ► 
     And I'm pleased to see Google adopting 
     
     
  
 
 
	 00:12:29
     ◼
      
     ► 
     a new Apple technology like this one, 
     
     
  
 
 
	 00:12:32
     ◼
      
     ► 
     where there isn't so much of an impetus for them to do it 
     
     
  
 
 
	 00:12:35
     ◼
      
     ► 
     other than the fact that this would actually be good 
     
     
  
 
 
	 00:12:37
     ◼
      
     ► 
     for their users to do it. 
     
     
  
 
 
	 00:12:39
     ◼
      
     ► 
     - Yeah, yeah, I agree. 
     
     
  
 
 
	 00:12:40
     ◼
      
     ► 
     And it's especially fascinating to see this 
     
     
  
 
 
	 00:12:45
     ◼
      
     ► 
     when you consider how SharePlay works in FaceTime 
     
     
  
 
 
	 00:12:48
     ◼
      
     ► 
     and iMessage, and especially iMessage being one of the, 
     
     
  
 
 
	 00:12:52
     ◼
      
     ► 
     one of the things that Google hates about, you know, 
     
     
  
 
 
	 00:12:56
     ◼
      
     ► 
     what Apple is doing with locking on iOS and the iPhone. 
     
     
  
 
 
	 00:13:00
     ◼
      
     ► 
     This is an iMessage feature that is only available 
     
     
  
 
 
	 00:13:03
     ◼
      
     ► 
     to iMessage users and it won't work with text messaging 
     
     
  
 
 
	 00:13:07
     ◼
      
     ► 
     on Android and still they're going to enable this 
     
     
  
 
 
	 00:13:10
     ◼
      
     ► 
     for YouTube, which I think is the right call. 
     
     
  
 
 
	 00:13:13
     ◼
      
     ► 
     I just think it's a little bit ironic 
     
     
  
 
 
	 00:13:15
     ◼
      
     ► 
     coming from the company. 
     
     
  
 
 
	 00:13:17
     ◼
      
     ► 
     - The 15 inch MacBook Air is apparently coming soon. 
     
     
  
 
 
	 00:13:22
     ◼
      
     ► 
     Production is underway according to multiple 
     
     
  
 
 
	 00:13:24
     ◼
      
     ► 
     supply chain sources, which could indicate 
     
     
  
 
 
	 00:13:26
     ◼
      
     ► 
     a late April or early May launch. 
     
     
  
 
 
	 00:13:29
     ◼
      
     ► 
     I mentioned this because Federico, 
     
     
  
 
 
	 00:13:31
     ◼
      
     ► 
     you had mentioned being intrigued 
     
     
  
 
 
	 00:13:33
     ◼
      
     ► 
     about the biggest MacBook Air possible. 
     
     
  
 
 
	 00:13:35
     ◼
      
     ► 
     So maybe you'll be able to get your hands on one 
     
     
  
 
 
	 00:13:38
     ◼
      
     ► 
     before WWDC? 
     
     
  
 
 
	 00:13:40
     ◼
      
     ► 
     - Well, that's too bad because I just bought an M2 MacBook Air. 
     
     
  
 
 
 
	 00:13:44
     ◼
      
     ► 
     - Okay, okay. 
     
     
  
 
 
	 00:13:46
     ◼
      
     ► 
     - And I'm using it to record right now. 
     
     
  
 
 
	 00:13:48
     ◼
      
     ► 
     - Oh, you're using it right now? 
     
     
  
 
 
 
	 00:13:51
     ◼
      
     ► 
     - Okay, patented Federico Fittiti review time. 
     
     
  
 
 
	 00:13:53
     ◼
      
     ► 
     What do you think of it? 
     
     
  
 
 
	 00:13:56
     ◼
      
     ► 
     - I love it, man. 
     
     
  
 
 
	 00:13:57
     ◼
      
     ► 
     I just love it. - Isn't it incredible? 
     
     
  
 
 
	 00:13:58
     ◼
      
     ► 
     Did you get the good color? 
     
     
  
 
 
	 00:14:00
     ◼
      
     ► 
     You got the good color, right? 
     
     
  
 
 
	 00:14:01
     ◼
      
     ► 
     - What's the good color? 
     
     
  
 
 
 
	 00:14:03
     ◼
      
     ► 
     - No, I got starlight. 
     
     
  
 
 
	 00:14:04
     ◼
      
     ► 
     I got starlight because it goes really well 
     
     
  
 
 
	 00:14:07
     ◼
      
     ► 
     with my furniture. 
     
     
  
 
 
	 00:14:08
     ◼
      
     ► 
     - Okay. - That's why. 
     
     
  
 
 
	 00:14:09
     ◼
      
     ► 
     - You know what? 
     
     
  
 
 
	 00:14:10
     ◼
      
     ► 
     I'll give that to you. 
     
     
  
 
 
	 00:14:11
     ◼
      
     ► 
     - Yeah. - For you, 
     
     
  
 
 
	 00:14:13
     ◼
      
     ► 
     I can understand that. 
     
     
  
 
 
	 00:14:14
     ◼
      
     ► 
     But I still think the best color is midnight. 
     
     
  
 
 
	 00:14:16
     ◼
      
     ► 
     - Man, I'm so glad I got to surprise you both 
     
     
  
 
 
	 00:14:19
     ◼
      
     ► 
     with this today. 
     
     
  
 
 
	 00:14:20
     ◼
      
     ► 
     When I saw the topic in the document, 
     
     
  
 
 
	 00:14:22
     ◼
      
     ► 
     I didn't want to add anything and just bring it on you 
     
     
  
 
 
	 00:14:25
     ◼
      
     ► 
     because that's what I do. 
     
     
  
 
 
	 00:14:27
     ◼
      
     ► 
     I love it, I love it. 
     
     
  
 
 
	 00:14:28
     ◼
      
     ► 
     I mean, just how lightweight it is 
     
     
  
 
 
	 00:14:33
     ◼
      
     ► 
     compared to Sylvia's 14-inch MacBook Pro. 
     
     
  
 
 
	 00:14:36
     ◼
      
     ► 
     Like, it's wild to me just how portable it is. 
     
     
  
 
 
	 00:14:41
     ◼
      
     ► 
     Love the keyboard, love the battery life. 
     
     
  
 
 
	 00:14:46
     ◼
      
     ► 
     Display size is great. 
     
     
  
 
 
	 00:14:48
     ◼
      
     ► 
     I realize, you know, it's like a slightly bigger iPad Pro. 
     
     
  
 
 
	 00:14:52
     ◼
      
     ► 
     Obviously, what's so, and look, 
     
     
  
 
 
	 00:14:54
     ◼
      
     ► 
     this is all part of something I've been working on, 
     
     
  
 
 
	 00:14:59
     ◼
      
     ► 
     a story that has taken me into many different directions 
     
     
  
 
 
	 00:15:03
     ◼
      
     ► 
     over the past five months or so. 
     
     
  
 
 
	 00:15:05
     ◼
      
     ► 
     And it continues to evolve over time. 
     
     
  
 
 
	 00:15:08
     ◼
      
     ► 
     Essentially, I'm using this in clamshell mode 
     
     
  
 
 
	 00:15:13
     ◼
      
     ► 
     with my studio display, which is in and of itself 
     
     
  
 
 
	 00:15:16
     ◼
      
     ► 
     like one of the many things that leads me 
     
     
  
 
 
	 00:15:18
     ◼
      
     ► 
     to prefer Mac OS to iPad OS right now. 
     
     
  
 
 
	 00:15:21
     ◼
      
     ► 
     Because yeah, I have this computer 
     
     
  
 
 
	 00:15:24
     ◼
      
     ► 
     in a 12 South Bookark stand by the right side of my desk. 
     
     
  
 
 
	 00:15:28
     ◼
      
     ► 
     Very nice, very cool looking accessory. 
     
     
  
 
 
	 00:15:30
     ◼
      
     ► 
     And I can just slot it in and it's closed, 
     
     
  
 
 
	 00:15:35
     ◼
      
     ► 
     but it lets me work on the studio display. 
     
     
  
 
 
	 00:15:37
     ◼
      
     ► 
     I can, why can I not do the same with my iPad Pro? 
     
     
  
 
 
	 00:15:40
     ◼
      
     ► 
     I don't understand. 
     
     
  
 
 
	 00:15:41
     ◼
      
     ► 
     And of course, the thing that's so, 
     
     
  
 
 
	 00:15:44
     ◼
      
     ► 
     look, I'll be honest, I am feeling mixed feelings 
     
     
  
 
 
	 00:15:49
     ◼
      
     ► 
     really right now because what's so funny, 
     
     
  
 
 
	 00:15:55
     ◼
      
     ► 
     actually no, what's so liberating, 
     
     
  
 
 
	 00:15:58
     ◼
      
     ► 
     I think is a better word. 
     
     
  
 
 
	 00:15:59
     ◼
      
     ► 
     And what's so just fun is having the freedom 
     
     
  
 
 
	 00:16:04
     ◼
      
     ► 
     to do whatever I want with my computer 
     
     
  
 
 
	 00:16:06
     ◼
      
     ► 
     in terms of software, right? 
     
     
  
 
 
	 00:16:08
     ◼
      
     ► 
     Just I went in, I installed Audio Hijack, 
     
     
  
 
 
	 00:16:10
     ◼
      
     ► 
     I installed a bunch of utilities for changing how, 
     
     
  
 
 
	 00:16:13
     ◼
      
     ► 
     sort of enhancing Mac OS multitasking, 
     
     
  
 
 
	 00:16:16
     ◼
      
     ► 
     trying to make it a little more similar 
     
     
  
 
 
	 00:16:18
     ◼
      
     ► 
     to Windows snapping, for example. 
     
     
  
 
 
	 00:16:21
     ◼
      
     ► 
     I installed the Logy Options software 
     
     
  
 
 
	 00:16:24
     ◼
      
     ► 
     so that now I can customize how my mouse works 
     
     
  
 
 
	 00:16:27
     ◼
      
     ► 
     and how my keyboard works. 
     
     
  
 
 
	 00:16:29
     ◼
      
     ► 
     Just being able to do whatever I want with software. 
     
     
  
 
 
	 00:16:32
     ◼
      
     ► 
     But the thing is mixed feelings, 
     
     
  
 
 
	 00:16:35
     ◼
      
     ► 
     because I cannot do whatever I want with the hardware, right? 
     
     
  
 
 
	 00:16:38
     ◼
      
     ► 
     At the end of the day, it's still a laptop. 
     
     
  
 
 
	 00:16:41
     ◼
      
     ► 
     And I saw many times I tried to touch the screen already 
     
     
  
 
 
	 00:16:44
     ◼
      
     ► 
     and it doesn't do anything. 
     
     
  
 
 
	 00:16:46
     ◼
      
     ► 
     And of course you cannot fold it all the way back 
     
     
  
 
 
	 00:16:50
     ◼
      
     ► 
     and sort of hide the keyboard. 
     
     
  
 
 
	 00:16:51
     ◼
      
     ► 
     - Well, you can one time and then that's it. 
     
     
  
 
 
	 00:16:55
     ◼
      
     ► 
     - It's a one time and one time only. 
     
     
  
 
 
	 00:16:56
     ◼
      
     ► 
     So savor that opportunity if you really want to do it. 
     
     
  
 
 
 
	 00:17:01
     ◼
      
     ► 
     But like, it's always gonna be a laptop. 
     
     
  
 
 
	 00:17:03
     ◼
      
     ► 
     - Except for the one thing that you are already doing 
     
     
  
 
 
	 00:17:05
     ◼
      
     ► 
     where you are able to turn it into a desktop, 
     
     
  
 
 
	 00:17:07
     ◼
      
     ► 
     which admittedly is not as exciting 
     
     
  
 
 
	 00:17:08
     ◼
      
     ► 
     as turning a laptop into a tablet and vice versa. 
     
     
  
 
 
 
	 00:17:14
     ◼
      
     ► 
     And so unfortunately, and this is a topic that I think 
     
     
  
 
 
	 00:17:18
     ◼
      
     ► 
     I'll throw this idea that I will need to develop further 
     
     
  
 
 
	 00:17:23
     ◼
      
     ► 
     in the story that I'm working on, 
     
     
  
 
 
	 00:17:24
     ◼
      
     ► 
     that we'll talk about over the next few weeks. 
     
     
  
 
 
	 00:17:26
     ◼
      
     ► 
     An imaginary gunpoint right now, 
     
     
  
 
 
	 00:17:30
     ◼
      
     ► 
     like if someone were to came to me, 
     
     
  
 
 
	 00:17:33
     ◼
      
     ► 
     and I like to be a little tragic with these things, 
     
     
  
 
 
	 00:17:35
     ◼
      
     ► 
     but it helps the thought exercise. 
     
     
  
 
 
	 00:17:38
     ◼
      
     ► 
     At an imaginary gunpoint, 
     
     
  
 
 
	 00:17:39
     ◼
      
     ► 
     what I choose right now in April, 2023. 
     
     
  
 
 
	 00:17:43
     ◼
      
     ► 
     And it's a non-lethal gunpoint, so don't worry about it. 
     
     
  
 
 
	 00:17:47
     ◼
      
     ► 
     But it's just-- 
     
     
  
 
 
	 00:17:48
     ◼
      
     ► 
     - Then what's the point of the gunpoint? 
     
     
  
 
 
	 00:17:49
     ◼
      
     ► 
     - Well, it's for the scene of it, right? 
     
     
  
 
 
	 00:17:52
     ◼
      
     ► 
     It's for the drama of it. 
     
     
  
 
 
	 00:17:53
     ◼
      
     ► 
     Like pick one, Mac OS or iPad OS, 
     
     
  
 
 
	 00:17:57
     ◼
      
     ► 
     use a Mac or use an iPad. 
     
     
  
 
 
	 00:17:58
     ◼
      
     ► 
     I gotta go with Mac OS right now. 
     
     
  
 
 
	 00:18:01
     ◼
      
     ► 
     I gotta go with Mac OS because ultimately, 
     
     
  
 
 
	 00:18:07
     ◼
      
     ► 
     while I'm really missing the ability to use it as a tablet 
     
     
  
 
 
	 00:18:12
     ◼
      
     ► 
     and to touch the screen and to just carry it with me 
     
     
  
 
 
	 00:18:17
     ◼
      
     ► 
     as like a touch device, 
     
     
  
 
 
	 00:18:19
     ◼
      
     ► 
     ultimately I can do more things with the software 
     
     
  
 
 
	 00:18:21
     ◼
      
     ► 
     and this is an essential point for me. 
     
     
  
 
 
	 00:18:25
     ◼
      
     ► 
     I can tweak the multitasking to my liking, 
     
     
  
 
 
	 00:18:29
     ◼
      
     ► 
     which I cannot do on iPad OS. 
     
     
  
 
 
	 00:18:31
     ◼
      
     ► 
     So if I had to pick one, 
     
     
  
 
 
	 00:18:34
     ◼
      
     ► 
     iPad and me, we've had so many great memories together. 
     
     
  
 
 
	 00:18:38
     ◼
      
     ► 
     And I'm still using an iPad. 
     
     
  
 
 
	 00:18:39
     ◼
      
     ► 
     I'm still using an iPad Pro 
     
     
  
 
 
	 00:18:40
     ◼
      
     ► 
     because I love reading my articles and watching TV shows 
     
     
  
 
 
	 00:18:45
     ◼
      
     ► 
     and doing tablet things with the iPad. 
     
     
  
 
 
	 00:18:49
     ◼
      
     ► 
     But it hasn't grown and it hasn't gone in a direction 
     
     
  
 
 
	 00:18:53
     ◼
      
     ► 
     that is conducive, I think, to my work 
     
     
  
 
 
	 00:18:58
     ◼
      
     ► 
     and to what I need to do. 
     
     
  
 
 
	 00:18:59
     ◼
      
     ► 
     And so even though I love it, 
     
     
  
 
 
	 00:19:03
     ◼
      
     ► 
     what's that, Steven, what's that Death Cab for Cutie song 
     
     
  
 
 
	 00:19:07
     ◼
      
     ► 
     you referenced in your MacBook Air story? 
     
     
  
 
 
	 00:19:11
     ◼
      
     ► 
     - I'm War of Head versus Heart? 
     
     
  
 
 
	 00:19:13
     ◼
      
     ► 
     - Yes, it's exactly that line. 
     
     
  
 
 
	 00:19:17
     ◼
      
     ► 
     Like my heart is, you know, it belongs to the iPad Pro, 
     
     
  
 
 
	 00:19:22
     ◼
      
     ► 
     but my head tells me, look, man, 
     
     
  
 
 
	 00:19:26
     ◼
      
     ► 
     you just are faster and you do better work, faster work, 
     
     
  
 
 
	 00:19:31
     ◼
      
     ► 
     more work in less time on Mac OS. 
     
     
  
 
 
	 00:19:35
     ◼
      
     ► 
     And so if I had to pick Mac OS, 
     
     
  
 
 
	 00:19:38
     ◼
      
     ► 
     this computer right here is the perfect balance 
     
     
  
 
 
	 00:19:41
     ◼
      
     ► 
     for me so far. 
     
     
  
 
 
	 00:19:42
     ◼
      
     ► 
     - That's Crooked Teeth is the song name. 
     
     
  
 
 
	 00:19:44
     ◼
      
     ► 
     - Thank you. 
     
     
  
 
 
	 00:19:45
     ◼
      
     ► 
     - And you're using it with the studio display. 
     
     
  
 
 
	 00:19:47
     ◼
      
     ► 
     You're just using like the single Thunderbolt cable 
     
     
  
 
 
	 00:19:50
     ◼
      
     ► 
     lifestyle and just plugging it in 
     
     
  
 
 
	 00:19:52
     ◼
      
     ► 
     and letting everything go from there. 
     
     
  
 
 
	 00:19:54
     ◼
      
     ► 
     - See, this is the thing I cannot be too detailed about. 
     
     
  
 
 
	 00:19:58
     ◼
      
     ► 
     You guys know why, but yes, 
     
     
  
 
 
	 00:20:01
     ◼
      
     ► 
     I am using a single Thunderbolt cable. 
     
     
  
 
 
	 00:20:04
     ◼
      
     ► 
     Well, no, I can be a little detailed. 
     
     
  
 
 
	 00:20:06
     ◼
      
     ► 
     I'm using that USB-C switch we talked about. 
     
     
  
 
 
	 00:20:11
     ◼
      
     ► 
     What was it called? 
     
     
  
 
 
	 00:20:14
     ◼
      
     ► 
     Not the CableCon, the other one. 
     
     
  
 
 
 
	 00:20:17
     ◼
      
     ► 
     - No, it wasn't the CableCon. 
     
     
  
 
 
	 00:20:18
     ◼
      
     ► 
     It was the, wait, what's the name? 
     
     
  
 
 
	 00:20:20
     ◼
      
     ► 
     It's under my desk, I don't remember. 
     
     
  
 
 
	 00:20:22
     ◼
      
     ► 
     - Just crawl under there and look, we'll stick around. 
     
     
  
 
 
 
	 00:20:27
     ◼
      
     ► 
     - Did we talk about this in the main show 
     
     
  
 
 
	 00:20:29
     ◼
      
     ► 
     or in the pro show? 
     
     
  
 
 
	 00:20:31
     ◼
      
     ► 
     - I don't know, but if you haven't heard the pro show, 
     
     
  
 
 
	 00:20:33
     ◼
      
     ► 
     it's easy to find relay.fm/connected/join. 
     
     
  
 
 
	 00:20:37
     ◼
      
     ► 
     - It doesn't have a logo. 
     
     
  
 
 
	 00:20:38
     ◼
      
     ► 
     It doesn't have a logo on it. 
     
     
  
 
 
	 00:20:40
     ◼
      
     ► 
     And so I don't remember the name 
     
     
  
 
 
	 00:20:41
     ◼
      
     ► 
     because it doesn't have a logo on it, 
     
     
  
 
 
	 00:20:42
     ◼
      
     ► 
     but I'm using a USB-C switch 
     
     
  
 
 
	 00:20:44
     ◼
      
     ► 
     that goes into the studio display. 
     
     
  
 
 
	 00:20:46
     ◼
      
     ► 
     So I guess I'm using USB-C rather than Thunderbolt, 
     
     
  
 
 
	 00:20:51
     ◼
      
     ► 
     but still everything works. 
     
     
  
 
 
	 00:20:53
     ◼
      
     ► 
     The speakers work, I can change the brightness. 
     
     
  
 
 
	 00:20:56
     ◼
      
     ► 
     I can issue software updates for the studio display. 
     
     
  
 
 
	 00:20:59
     ◼
      
     ► 
     - That's a fun process. 
     
     
  
 
 
	 00:21:01
     ◼
      
     ► 
     - That's a fun thing to do. 
     
     
  
 
 
	 00:21:03
     ◼
      
     ► 
     But yeah, I am using, to paint you a picture, 
     
     
  
 
 
	 00:21:08
     ◼
      
     ► 
     I am using, I now have finalized a desk setup 
     
     
  
 
 
	 00:21:13
     ◼
      
     ► 
     where I can slot in different types of computers 
     
     
  
 
 
	 00:21:19
     ◼
      
     ► 
     and I can switch between all of them with a single cable, 
     
     
  
 
 
	 00:21:23
     ◼
      
     ► 
     the MX Keys Mini Keyboard and the Logilift Mouse. 
     
     
  
 
 
	 00:21:28
     ◼
      
     ► 
     They support three devices and I can use all of them 
     
     
  
 
 
	 00:21:32
     ◼
      
     ► 
     with the studio display. 
     
     
  
 
 
	 00:21:33
     ◼
      
     ► 
     So that's the idea. 
     
     
  
 
 
	 00:21:35
     ◼
      
     ► 
     - I found the link. 
     
     
  
 
 
	 00:21:36
     ◼
      
     ► 
     We did speak about it on the pro show, 
     
     
  
 
 
	 00:21:38
     ◼
      
     ► 
     but you're using the Conball USB switch two-in-one output. 
     
     
  
 
 
	 00:21:42
     ◼
      
     ► 
     - Conball. - Thank you. 
     
     
  
 
 
	 00:21:43
     ◼
      
     ► 
     The Conball, yes, that's what I'm using. 
     
     
  
 
 
	 00:21:46
     ◼
      
     ► 
     - But the ball kind, not the cable kind. 
     
     
  
 
 
	 00:21:49
     ◼
      
     ► 
     - Yes, and the Bookarc, of course, 
     
     
  
 
 
	 00:21:53
     ◼
      
     ► 
     the Bookarc, you can put in the MacBook Air 
     
     
  
 
 
	 00:21:57
     ◼
      
     ► 
     or the iPad Pro with the smart, 
     
     
  
 
 
	 00:21:59
     ◼
      
     ► 
     what's it called, Smart Folio? 
     
     
  
 
 
	 00:22:02
     ◼
      
     ► 
     Not the Magic Keyboard 
     
     
  
 
 
	 00:22:03
     ◼
      
     ► 
     because the Magic Keyboard makes it too thick. 
     
     
  
 
 
	 00:22:06
     ◼
      
     ► 
     But obviously the iPad Pro, the screen doesn't turn off 
     
     
  
 
 
	 00:22:10
     ◼
      
     ► 
     when it's connected to an external display. 
     
     
  
 
 
	 00:22:13
     ◼
      
     ► 
     So you're always gonna have that thing in your eyesight. 
     
     
  
 
 
	 00:22:17
     ◼
      
     ► 
     It is what it is. 
     
     
  
 
 
	 00:22:20
     ◼
      
     ► 
     - I recently tried my MacBook Pro in clamshell mode 
     
     
  
 
 
	 00:22:24
     ◼
      
     ► 
     'cause my setup now is a 14-inch MacBook Pro 
     
     
  
 
 
	 00:22:27
     ◼
      
     ► 
     off to the left with the open as a second screen 
     
     
  
 
 
	 00:22:31
     ◼
      
     ► 
     and then the studio display right in front of me. 
     
     
  
 
 
	 00:22:34
     ◼
      
     ► 
     And I was like, well, it would be neater looking 
     
     
  
 
 
	 00:22:36
     ◼
      
     ► 
     like a little bit tidier if I used clamshell, 
     
     
  
 
 
	 00:22:38
     ◼
      
     ► 
     but I really like having the second screen. 
     
     
  
 
 
	 00:22:41
     ◼
      
     ► 
     So I work on the studio display 
     
     
  
 
 
	 00:22:43
     ◼
      
     ► 
     and then my Mac is usually to do it and time reopen 
     
     
  
 
 
	 00:22:47
     ◼
      
     ► 
     kind of half and half. 
     
     
  
 
 
	 00:22:48
     ◼
      
     ► 
     And then right now, Audio Hijack and Zoom 
     
     
  
 
 
	 00:22:50
     ◼
      
     ► 
     are also over there. 
     
     
  
 
 
	 00:22:52
     ◼
      
     ► 
     But the clamshell mode thing is pretty sweet 
     
     
  
 
 
	 00:22:55
     ◼
      
     ► 
     and it's gotten a lot better, I think, 
     
     
  
 
 
	 00:22:57
     ◼
      
     ► 
     with the Apple Silicon Macs. 
     
     
  
 
 
	 00:23:00
     ◼
      
     ► 
     I know when I used to use it a bunch 
     
     
  
 
 
	 00:23:02
     ◼
      
     ► 
     and on Intel Macs, like sometimes they would get confused. 
     
     
  
 
 
	 00:23:06
     ◼
      
     ► 
     Like, oh, there's not display plugged in 
     
     
  
 
 
	 00:23:07
     ◼
      
     ► 
     or it'd be the wrong resolution or something. 
     
     
  
 
 
	 00:23:09
     ◼
      
     ► 
     And I know from listeners of MPU and other folks 
     
     
  
 
 
	 00:23:14
     ◼
      
     ► 
     that use clamshell mode, it seems really solid now, 
     
     
  
 
 
	 00:23:18
     ◼
      
     ► 
     which is good. 
     
     
  
 
 
	 00:23:19
     ◼
      
     ► 
     Has that been your experience? 
     
     
  
 
 
	 00:23:23
     ◼
      
     ► 
     Like it does the right thing when you plug it in? 
     
     
  
 
 
	 00:23:25
     ◼
      
     ► 
     - Well, at least so far. 
     
     
  
 
 
	 00:23:28
     ◼
      
     ► 
     Now that I'm thinking about it, 
     
     
  
 
 
	 00:23:31
     ◼
      
     ► 
     like I've actually had one time yesterday, 
     
     
  
 
 
	 00:23:36
     ◼
      
     ► 
     this is sort of unrelated to what you said, 
     
     
  
 
 
	 00:23:38
     ◼
      
     ► 
     but in terms of like plugging this in, 
     
     
  
 
 
	 00:23:41
     ◼
      
     ► 
     the USB-C switch sort of reset itself to input number one 
     
     
  
 
 
	 00:23:46
     ◼
      
     ► 
     and Mac OS needs to go on input number two, 
     
     
  
 
 
	 00:23:53
     ◼
      
     ► 
     but that only happened one time. 
     
     
  
 
 
	 00:23:55
     ◼
      
     ► 
     I don't know why these switches can be weird, I'm guessing. 
     
     
  
 
 
	 00:23:59
     ◼
      
     ► 
     But everything else with the display worked as intended. 
     
     
  
 
 
	 00:24:03
     ◼
      
     ► 
     And this is actually also going into the... 
     
     
  
 
 
	 00:24:05
     ◼
      
     ► 
     Wait, we talked about this. 
     
     
  
 
 
	 00:24:07
     ◼
      
     ► 
     I think it was also on the Pro Show. 
     
     
  
 
 
	 00:24:09
     ◼
      
     ► 
     So hey, the exclusivity time, I guess, is over now. 
     
     
  
 
 
	 00:24:14
     ◼
      
     ► 
     I'm using the- - The statute of limitations. 
     
     
  
 
 
	 00:24:17
     ◼
      
     ► 
     - Yes, this is actually going 
     
     
  
 
 
	 00:24:18
     ◼
      
     ► 
     through the Microsoft audio doc 
     
     
  
 
 
	 00:24:21
     ◼
      
     ► 
     that we discussed on the Pro Show. 
     
     
  
 
 
	 00:24:24
     ◼
      
     ► 
     So that's acting as the sort of video host device 
     
     
  
 
 
	 00:24:30
     ◼
      
     ► 
     so it's actually going MacBook Air, Microsoft audio doc, 
     
     
  
 
 
	 00:24:35
     ◼
      
     ► 
     USB-C switch, studio display. 
     
     
  
 
 
	 00:24:38
     ◼
      
     ► 
     Sounds complicated. 
     
     
  
 
 
	 00:24:40
     ◼
      
     ► 
     I'm actually very happy with my cable management, 
     
     
  
 
 
	 00:24:43
     ◼
      
     ► 
     but it totally works and I'm getting a 5K image here. 
     
     
  
 
 
	 00:24:47
     ◼
      
     ► 
     So, you know, there's no latency or anything. 
     
     
  
 
 
	 00:24:50
     ◼
      
     ► 
     It just works. 
     
     
  
 
 
	 00:24:51
     ◼
      
     ► 
     Speakers work, brightness works, so. 
     
     
  
 
 
	 00:24:54
     ◼
      
     ► 
     - This isn't your first Apple Silicon Mac, is it? 
     
     
  
 
 
	 00:24:56
     ◼
      
     ► 
     You had an M1 Mac- 
     
     
  
 
 
	 00:24:57
     ◼
      
     ► 
     - I had a review unit for a 14-inch Mac Pro OS here. 
     
     
  
 
 
	 00:25:02
     ◼
      
     ► 
     - Ah, yes, yes, yes, yes, yes, yes. 
     
     
  
 
 
	 00:25:08
     ◼
      
     ► 
     - It's nice to play around with Mac OS again. 
     
     
  
 
 
	 00:25:12
     ◼
      
     ► 
     It's kind of scary and daunting initially 
     
     
  
 
 
	 00:25:17
     ◼
      
     ► 
     coming from years of iPad OS. 
     
     
  
 
 
	 00:25:20
     ◼
      
     ► 
     And I probably never kicked the habit 
     
     
  
 
 
	 00:25:25
     ◼
      
     ► 
     of trying to use this as a touch device 
     
     
  
 
 
	 00:25:29
     ◼
      
     ► 
     for so many little interactions that often are just so, 
     
     
  
 
 
	 00:25:33
     ◼
      
     ► 
     are just faster or easier with the finger 
     
     
  
 
 
	 00:25:36
     ◼
      
     ► 
     compared to just using a track pad. 
     
     
  
 
 
	 00:25:38
     ◼
      
     ► 
     Like sometimes I just wanna touch a button 
     
     
  
 
 
	 00:25:41
     ◼
      
     ► 
     or scroll by touching the screen, 
     
     
  
 
 
	 00:25:43
     ◼
      
     ► 
     which is why I absolutely cannot wait for Apple 
     
     
  
 
 
	 00:25:47
     ◼
      
     ► 
     to make a hybrid computer of that kind, 
     
     
  
 
 
	 00:25:49
     ◼
      
     ► 
     but that's gonna be a couple of years out. 
     
     
  
 
 
	 00:25:52
     ◼
      
     ► 
     This is not my first rodeo with an Apple Silicon Mac. 
     
     
  
 
 
	 00:25:55
     ◼
      
     ► 
     And of course I also had, you're right, 
     
     
  
 
 
	 00:25:58
     ◼
      
     ► 
     I also had an M1 Mac Mini. 
     
     
  
 
 
	 00:26:00
     ◼
      
     ► 
     I still have the M1 Mac Mini. 
     
     
  
 
 
	 00:26:02
     ◼
      
     ► 
     I got a refurbished one, 
     
     
  
 
 
	 00:26:03
     ◼
      
     ► 
     but that's now sitting in a closet, 
     
     
  
 
 
	 00:26:07
     ◼
      
     ► 
     being my little home server 
     
     
  
 
 
	 00:26:09
     ◼
      
     ► 
     that I use for my music library, 
     
     
  
 
 
	 00:26:10
     ◼
      
     ► 
     that I use for Hazel automations 
     
     
  
 
 
	 00:26:13
     ◼
      
     ► 
     and a bunch of other Mac Mini things. 
     
     
  
 
 
	 00:26:16
     ◼
      
     ► 
     But yeah, that's still, 
     
     
  
 
 
	 00:26:17
     ◼
      
     ► 
     it's now being put out in a closet, 
     
     
  
 
 
	 00:26:21
     ◼
      
     ► 
     live in its retirement in a very cozy home. 
     
     
  
 
 
	 00:26:25
     ◼
      
     ► 
     - Passionate Ones, 
     
     
  
 
 
	 00:26:27
     ◼
      
     ► 
     we're gonna be recording our members special 
     
     
  
 
 
	 00:26:29
     ◼
      
     ► 
     here pretty soon. 
     
     
  
 
 
	 00:26:30
     ◼
      
     ► 
     All members of Relay FM shows 
     
     
  
 
 
	 00:26:32
     ◼
      
     ► 
     get access to all of our annual specials every summer. 
     
     
  
 
 
	 00:26:34
     ◼
      
     ► 
     And Mike, you can tell us what we have planned 
     
     
  
 
 
	 00:26:37
     ◼
      
     ► 
     and where they can go. 
     
     
  
 
 
	 00:26:38
     ◼
      
     ► 
     - Yeah, we're gonna be doing a special edition 
     
     
  
 
 
	 00:26:40
     ◼
      
     ► 
     of the quizzes where I need your help 
     
     
  
 
 
	 00:26:43
     ◼
      
     ► 
     to fill out a form that is in the show notes. 
     
     
  
 
 
	 00:26:46
     ◼
      
     ► 
     It is called Do the Passionate Ones Know Mike? 
     
     
  
 
 
	 00:26:48
     ◼
      
     ► 
     There's a selection of questions about me. 
     
     
  
 
 
	 00:26:51
     ◼
      
     ► 
     You need to answer them, 
     
     
  
 
 
	 00:26:52
     ◼
      
     ► 
     like what is my favorite X, Y, and Z? 
     
     
  
 
 
	 00:26:55
     ◼
      
     ► 
     And I will then be quizzing Federico and Steven 
     
     
  
 
 
	 00:26:58
     ◼
      
     ► 
     on your answers. 
     
     
  
 
 
	 00:27:01
     ◼
      
     ► 
     So they will have to try and guess 
     
     
  
 
 
	 00:27:03
     ◼
      
     ► 
     what you think I like the most. 
     
     
  
 
 
	 00:27:06
     ◼
      
     ► 
     You know how we've done this, 
     
     
  
 
 
	 00:27:08
     ◼
      
     ► 
     the passionate ones quizzes that we've done before. 
     
     
  
 
 
	 00:27:11
     ◼
      
     ► 
     This one will be about me 
     
     
  
 
 
	 00:27:13
     ◼
      
     ► 
     and that will be recorded for our membership special 
     
     
  
 
 
	 00:27:16
     ◼
      
     ► 
     and the scoring will carry over. 
     
     
  
 
 
	 00:27:18
     ◼
      
     ► 
     So that whatever is scored will be added 
     
     
  
 
 
	 00:27:21
     ◼
      
     ► 
     to the overall totals 
     
     
  
 
 
	 00:27:22
     ◼
      
     ► 
     and we will update you on those totals in due course 
     
     
  
 
 
	 00:27:25
     ◼
      
     ► 
     if you do not decide to do the right thing 
     
     
  
 
 
	 00:27:30
     ◼
      
     ► 
     and check out the member special. 
     
     
  
 
 
	 00:27:32
     ◼
      
     ► 
     - This episode of Connected is brought to you by Squarespace, 
     
     
  
 
 
	 00:27:35
     ◼
      
     ► 
     the all-in-one platform for building your brand 
     
     
  
 
 
	 00:27:38
     ◼
      
     ► 
     and growing your business online. 
     
     
  
 
 
	 00:27:40
     ◼
      
     ► 
     With Squarespace, you can stand out with a beautiful website, 
     
     
  
 
 
	 00:27:43
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     ► 
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	 00:27:45
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     ► 
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	 00:27:48
     ◼
      
     ► 
     Squarespace has you covered. 
     
     
  
 
 
	 00:27:50
     ◼
      
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	 00:27:52
     ◼
      
     ► 
     to grow your business. 
     
     
  
 
 
	 00:27:53
     ◼
      
     ► 
     If you've ever wondered where your visitors come from, 
     
     
  
 
 
	 00:27:56
     ◼
      
     ► 
     how does someone come across you? 
     
     
  
 
 
	 00:27:58
     ◼
      
     ► 
     Where do the sales come from? 
     
     
  
 
 
	 00:27:59
     ◼
      
     ► 
     Which channels are the most effective? 
     
     
  
 
 
	 00:28:01
     ◼
      
     ► 
     Well, you can analyze all of that in Squarespace 
     
     
  
 
 
	 00:28:04
     ◼
      
     ► 
     and once you have that data, 
     
     
  
 
 
	 00:28:05
     ◼
      
     ► 
     you can improve your website and build a marketing strategy 
     
     
  
 
 
	 00:28:08
     ◼
      
     ► 
     based on things like top keywords 
     
     
  
 
 
	 00:28:11
     ◼
      
     ► 
     or your most popular products and content. 
     
     
  
 
 
	 00:28:14
     ◼
      
     ► 
     And if you use Squarespace email campaigns, 
     
     
  
 
 
	 00:28:17
     ◼
      
     ► 
     those analytics measure the impact of every cent 
     
     
  
 
 
	 00:28:20
     ◼
      
     ► 
     and the email campaigns are really easy to set up. 
     
     
  
 
 
	 00:28:22
     ◼
      
     ► 
     You can build a signup form on your website 
     
     
  
 
 
	 00:28:25
     ◼
      
     ► 
     so visitors become subscribers. 
     
     
  
 
 
	 00:28:27
     ◼
      
     ► 
     You can customize the email so it matches your brand, 
     
     
  
 
 
	 00:28:31
     ◼
      
     ► 
     colors, logo, all of that stuff. 
     
     
  
 
 
	 00:28:32
     ◼
      
     ► 
     It looks really professional 
     
     
  
 
 
	 00:28:34
     ◼
      
     ► 
     and you can use Squarespace to expand your site over time. 
     
     
  
 
 
	 00:28:38
     ◼
      
     ► 
     This is probably my favorite part about Squarespace. 
     
     
  
 
 
	 00:28:41
     ◼
      
     ► 
     In websites, sometimes what you need today is different 
     
     
  
 
 
	 00:28:44
     ◼
      
     ► 
     than what you're gonna need tomorrow or a year from now 
     
     
  
 
 
	 00:28:47
     ◼
      
     ► 
     and Squarespace has powerful tools for things like blogging, 
     
     
  
 
 
	 00:28:50
     ◼
      
     ► 
     sharing stories, photo galleries, you can host podcasts, 
     
     
  
 
 
	 00:28:54
     ◼
      
     ► 
     all sorts of stuff with Squarespace 
     
     
  
 
 
	 00:28:56
     ◼
      
     ► 
     and you don't have to build that on day one. 
     
     
  
 
 
	 00:28:58
     ◼
      
     ► 
     So if you wanna add that to your site down the road, 
     
     
  
 
 
	 00:29:00
     ◼
      
     ► 
     it's really easy to do it. 
     
     
  
 
 
	 00:29:03
     ◼
      
     ► 
     That's something that is really powerful about Squarespace 
     
     
  
 
 
	 00:29:06
     ◼
      
     ► 
     and it means that your site can grow 
     
     
  
 
 
	 00:29:08
     ◼
      
     ► 
     with your brand over time. 
     
     
  
 
 
	 00:29:10
     ◼
      
     ► 
     Head on over to squarespace.com/connected for a free trial. 
     
     
  
 
 
	 00:29:15
     ◼
      
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     There's no credit card required. 
     
     
  
 
 
	 00:29:17
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     And when you're ready to launch, 
     
     
  
 
 
	 00:29:19
     ◼
      
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     use the offer code connected to save 10% off 
     
     
  
 
 
	 00:29:22
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     your first purchase of a website or domain. 
     
     
  
 
 
	 00:29:25
     ◼
      
     ► 
     Once again, that squarespace.com/connected 
     
     
  
 
 
	 00:29:29
     ◼
      
     ► 
     and when you decide to sign up, 
     
     
  
 
 
	 00:29:30
     ◼
      
     ► 
     use the offer code connected to get 10% off 
     
     
  
 
 
	 00:29:33
     ◼
      
     ► 
     your first purchase and to show your support for the show. 
     
     
  
 
 
	 00:29:36
     ◼
      
     ► 
     All right, thanks to Squarespace 
     
     
  
 
 
	 00:29:37
     ◼
      
     ► 
     for the support of connected and all of Relay FM. 
     
     
  
 
 
	 00:29:41
     ◼
      
     ► 
     Sometime ago, the Steve Jobs archive was created 
     
     
  
 
 
	 00:29:46
     ◼
      
     ► 
     and this is from a selection of people in Steve's life. 
     
     
  
 
 
	 00:29:51
     ◼
      
     ► 
     So I believe it's being led by Lorraine Pao Jobs 
     
     
  
 
 
	 00:29:58
     ◼
      
     ► 
     and Johnny Ive, I think, are two of the key individuals 
     
     
  
 
 
	 00:30:02
     ◼
      
     ► 
     that are putting together the archive. 
     
     
  
 
 
	 00:30:04
     ◼
      
     ► 
     Do you remember who else was involved in this, boys? 
     
     
  
 
 
	 00:30:07
     ◼
      
     ► 
     If you don't know, it's okay, if not. 
     
     
  
 
 
 
	 00:30:10
     ◼
      
     ► 
     - I can find it, I'll find it in a minute. 
     
     
  
 
 
	 00:30:12
     ◼
      
     ► 
     'Cause now their website did have this information 
     
     
  
 
 
	 00:30:16
     ◼
      
     ► 
     and I've gone to look at it now, 
     
     
  
 
 
	 00:30:17
     ◼
      
     ► 
     but now it's all around this book that they've released. 
     
     
  
 
 
	 00:30:20
     ◼
      
     ► 
     They've put together a bunch of things 
     
     
  
 
 
	 00:30:23
     ◼
      
     ► 
     and they've released a book called 
     
     
  
 
 
	 00:30:26
     ◼
      
     ► 
     Make Something Wonderful. 
     
     
  
 
 
	 00:30:27
     ◼
      
     ► 
     And it is a selection, a heavily curated selection 
     
     
  
 
 
	 00:30:31
     ◼
      
     ► 
     of things from Jobs's life. 
     
     
  
 
 
	 00:30:34
     ◼
      
     ► 
     So it's speeches, emails, imagery, 
     
     
  
 
 
	 00:30:40
     ◼
      
     ► 
     and some conversations with people in his life. 
     
     
  
 
 
	 00:30:43
     ◼
      
     ► 
     And it's all sort of like narrated through, 
     
     
  
 
 
	 00:30:47
     ◼
      
     ► 
     like there's context given around 
     
     
  
 
 
	 00:30:49
     ◼
      
     ► 
     the things that are in this book. 
     
     
  
 
 
	 00:30:51
     ◼
      
     ► 
     It is available on the web. 
     
     
  
 
 
	 00:30:53
     ◼
      
     ► 
     There is an EPUB. 
     
     
  
 
 
	 00:30:54
     ◼
      
     ► 
     There is also a physical version, but it is not for sale. 
     
     
  
 
 
	 00:30:59
     ◼
      
     ► 
     So I have seen some of these on Instagram 
     
     
  
 
 
	 00:31:02
     ◼
      
     ► 
     and also Disney have been giving it out 
     
     
  
 
 
	 00:31:08
     ◼
      
     ► 
     to some employees too. 
     
     
  
 
 
	 00:31:10
     ◼
      
     ► 
     I'll put a link in the show notes 
     
     
  
 
 
	 00:31:11
     ◼
      
     ► 
     to a post on Daring Fireball, 
     
     
  
 
 
	 00:31:13
     ◼
      
     ► 
     which has some information about this, 
     
     
  
 
 
	 00:31:15
     ◼
      
     ► 
     but also there's a really beautiful letter 
     
     
  
 
 
	 00:31:17
     ◼
      
     ► 
     that's Disney CEO, Bob Iger, 
     
     
  
 
 
	 00:31:19
     ◼
      
     ► 
     accompanied with the versions given 
     
     
  
 
 
	 00:31:21
     ◼
      
     ► 
     to some employees at Disney, 
     
     
  
 
 
	 00:31:22
     ◼
      
     ► 
     talking about their relationship. 
     
     
  
 
 
	 00:31:24
     ◼
      
     ► 
     Have you read this? 
     
     
  
 
 
 
	 00:31:27
     ◼
      
     ► 
     - Steven, have you read it? 
     
     
  
 
 
	 00:31:28
     ◼
      
     ► 
     - Not fully. 
     
     
  
 
 
	 00:31:29
     ◼
      
     ► 
     I started on it last night, but didn't finish it. 
     
     
  
 
 
	 00:31:32
     ◼
      
     ► 
     - Yeah, I was like, I am going to read it, 
     
     
  
 
 
	 00:31:35
     ◼
      
     ► 
     but it's actually quite long, 
     
     
  
 
 
	 00:31:37
     ◼
      
     ► 
     like longer than I was expecting it to be. 
     
     
  
 
 
	 00:31:40
     ◼
      
     ► 
     And I will go through it eventually. 
     
     
  
 
 
	 00:31:44
     ◼
      
     ► 
     Like it's something I really want to, 
     
     
  
 
 
	 00:31:46
     ◼
      
     ► 
     like I've gone through and I've looked through the imagery 
     
     
  
 
 
	 00:31:48
     ◼
      
     ► 
     and like sort of skimmed through it, 
     
     
  
 
 
	 00:31:49
     ◼
      
     ► 
     but it's something that I actually don't want to rush 
     
     
  
 
 
	 00:31:53
     ◼
      
     ► 
     because I think that there could be, not there could be, 
     
     
  
 
 
	 00:31:55
     ◼
      
     ► 
     I can see that there are some, 
     
     
  
 
 
	 00:31:58
     ◼
      
     ► 
     some really interesting things in this 
     
     
  
 
 
	 00:32:00
     ◼
      
     ► 
     that I'm happy exist in the world, right? 
     
     
  
 
 
	 00:32:05
     ◼
      
     ► 
     Like there are books and there will be books 
     
     
  
 
 
	 00:32:08
     ◼
      
     ► 
     and there will be many more books, right? 
     
     
  
 
 
	 00:32:10
     ◼
      
     ► 
     There will be books forever about Steve Jobs 
     
     
  
 
 
	 00:32:13
     ◼
      
     ► 
     and people will be able to make whatever decisions they want 
     
     
  
 
 
	 00:32:18
     ◼
      
     ► 
     about him and his life and his attitude and times 
     
     
  
 
 
	 00:32:21
     ◼
      
     ► 
     and all that kind of stuff. 
     
     
  
 
 
	 00:32:23
     ◼
      
     ► 
     - What I really like about this is the web layout. 
     
     
  
 
 
	 00:32:26
     ◼
      
     ► 
     I feel like I should point out the web. 
     
     
  
 
 
	 00:32:28
     ◼
      
     ► 
     It's super well done, incredibly smooth. 
     
     
  
 
 
	 00:32:30
     ◼
      
     ► 
     And I love the, just how the table of contents works, 
     
     
  
 
 
	 00:32:35
     ◼
      
     ► 
     especially on mobile. 
     
     
  
 
 
	 00:32:36
     ◼
      
     ► 
     Like it's not always that you find a book on the web 
     
     
  
 
 
	 00:32:41
     ◼
      
     ► 
     that is totally supported on iPhone. 
     
     
  
 
 
	 00:32:44
     ◼
      
     ► 
     I mean, no surprise. 
     
     
  
 
 
	 00:32:45
     ◼
      
     ► 
     I mean, it's a book about Steve Jobs and, you know, 
     
     
  
 
 
	 00:32:49
     ◼
      
     ► 
     people who worked on the original iPhone 
     
     
  
 
 
	 00:32:52
     ◼
      
     ► 
     are directly involved in the making of this, 
     
     
  
 
 
	 00:32:54
     ◼
      
     ► 
     but sort of tapping the table of contents and, you know, 
     
     
  
 
 
	 00:32:58
     ◼
      
     ► 
     that animation that sort of zooms out, 
     
     
  
 
 
	 00:33:00
     ◼
      
     ► 
     all the pages zooms out and you can scroll very quickly, 
     
     
  
 
 
	 00:33:05
     ◼
      
     ► 
     very smooth in Safari. 
     
     
  
 
 
	 00:33:06
     ◼
      
     ► 
     I just, I love it. 
     
     
  
 
 
	 00:33:07
     ◼
      
     ► 
     It's so well done. 
     
     
  
 
 
	 00:33:08
     ◼
      
     ► 
     And it's so much, like so much better than I think 
     
     
  
 
 
	 00:33:12
     ◼
      
     ► 
     having a regular EPUB or even like a regular iBook 
     
     
  
 
 
	 00:33:17
     ◼
      
     ► 
     in the books app. 
     
     
  
 
 
	 00:33:19
     ◼
      
     ► 
     I think this is so much nicer and there's actually 
     
     
  
 
 
	 00:33:22
     ◼
      
     ► 
     quite a few things here that I would like to steal 
     
     
  
 
 
	 00:33:25
     ◼
      
     ► 
     for, you know, a future version of something like this 
     
     
  
 
 
	 00:33:30
     ◼
      
     ► 
     on Mac stories. 
     
     
  
 
 
	 00:33:31
     ◼
      
     ► 
     Like I just love even on desktop with a mouse, 
     
     
  
 
 
	 00:33:35
     ◼
      
     ► 
     you can just click and scroll through this progress bar 
     
     
  
 
 
	 00:33:38
     ◼
      
     ► 
     on the right side to go through all the different areas 
     
     
  
 
 
	 00:33:41
     ◼
      
     ► 
     of Steve Jobs. 
     
     
  
 
 
	 00:33:42
     ◼
      
     ► 
     It's so well done on the web. 
     
     
  
 
 
	 00:33:44
     ◼
      
     ► 
     I'm a huge fan of this web. 
     
     
  
 
 
	 00:33:46
     ◼
      
     ► 
     - I think it's Lorem Powell Jobs, Tim Cook and Johnny Iovine 
     
     
  
 
 
	 00:33:49
     ◼
      
     ► 
     are like some of the leads of this, like the archive. 
     
     
  
 
 
	 00:33:53
     ◼
      
     ► 
     I'm sure that there are many people involved in it. 
     
     
  
 
 
	 00:33:55
     ◼
      
     ► 
     I was just Googling around there while you were talking 
     
     
  
 
 
	 00:33:58
     ◼
      
     ► 
     about that Federico and I can't find anything more 
     
     
  
 
 
 
	 00:34:00
     ◼
      
     ► 
     They announced it together at the Recode conference 
     
     
  
 
 
	 00:34:02
     ◼
      
     ► 
     a little while ago and then they had some small pieces 
     
     
  
 
 
	 00:34:05
     ◼
      
     ► 
     of information, but this is the first big thing. 
     
     
  
 
 
	 00:34:07
     ◼
      
     ► 
     The website is designed by Love From and it's typeset 
     
     
  
 
 
	 00:34:11
     ◼
      
     ► 
     and Love From Serif. 
     
     
  
 
 
	 00:34:13
     ◼
      
     ► 
     This makes me feel so good that this is something 
     
     
  
 
 
	 00:34:18
     ◼
      
     ► 
     Johnny is doing. 
     
     
  
 
 
	 00:34:20
     ◼
      
     ► 
     Like this feels like he is honoring him. 
     
     
  
 
 
	 00:34:25
     ◼
      
     ► 
     Like he is able to honor Steve by having his new project 
     
     
  
 
 
	 00:34:30
     ◼
      
     ► 
     work on something like this. 
     
     
  
 
 
	 00:34:34
     ◼
      
     ► 
     And I just find it to me, it's just such a beautiful thing. 
     
     
  
 
 
	 00:34:38
     ◼
      
     ► 
     It warms my heart. 
     
     
  
 
 
	 00:34:40
     ◼
      
     ► 
     I would agree. 
     
     
  
 
 
	 00:34:41
     ◼
      
     ► 
     I've only looked at this on the web and I thought 
     
     
  
 
 
	 00:34:44
     ◼
      
     ► 
     that the web layout was beautiful and like the way 
     
     
  
 
 
	 00:34:46
     ◼
      
     ► 
     that the timeline updates and the way that you can do 
     
     
  
 
 
	 00:34:48
     ◼
      
     ► 
     the zooming out of the timeline and all that kind of stuff 
     
     
  
 
 
	 00:34:50
     ◼
      
     ► 
     is like really nice. 
     
     
  
 
 
	 00:34:52
     ◼
      
     ► 
     And it has the sense of feeling like an exhibition 
     
     
  
 
 
	 00:34:57
     ◼
      
     ► 
     on the web, right? 
     
     
  
 
 
	 00:34:58
     ◼
      
     ► 
     That like you could go somewhere and see this. 
     
     
  
 
 
	 00:35:02
     ◼
      
     ► 
     Like the way that they take so much space 
     
     
  
 
 
	 00:35:04
     ◼
      
     ► 
     between the imagery. 
     
     
  
 
 
	 00:35:05
     ◼
      
     ► 
     So like even though it's scrolling, you kind of get 
     
     
  
 
 
	 00:35:10
     ◼
      
     ► 
     one image at a time, but without it scrolljacking 
     
     
  
 
 
 
	 00:35:14
     ◼
      
     ► 
     Yeah, I think that this is beautiful. 
     
     
  
 
 
	 00:35:16
     ◼
      
     ► 
     And I think Steven, you put a note in that the EPUB 
     
     
  
 
 
	 00:35:18
     ◼
      
     ► 
     is not so good. 
     
     
  
 
 
	 00:35:20
     ◼
      
     ► 
     It's just very straightforward. 
     
     
  
 
 
	 00:35:21
     ◼
      
     ► 
     Like the web is totally the way to do this. 
     
     
  
 
 
	 00:35:25
     ◼
      
     ► 
     It should be as iBooks author. 
     
     
  
 
 
	 00:35:26
     ◼
      
     ► 
     Yeah, iBooks author. 
     
     
  
 
 
	 00:35:29
     ◼
      
     ► 
     Yeah, the EPUB is just very straightforward. 
     
     
  
 
 
	 00:35:32
     ◼
      
     ► 
     The iBooks or Apple Books version, I guess, 
     
     
  
 
 
	 00:35:35
     ◼
      
     ► 
     is kind of in between, but the way to read this 
     
     
  
 
 
	 00:35:38
     ◼
      
     ► 
     is on the web for sure. 
     
     
  
 
 
	 00:35:39
     ◼
      
     ► 
     You know, then download the EPUB for all eternity. 
     
     
  
 
 
	 00:35:42
     ◼
      
     ► 
     That like the logo that they have made 
     
     
  
 
 
	 00:35:45
     ◼
      
     ► 
     that's accompanying this, which I think is new, 
     
     
  
 
 
	 00:35:47
     ◼
      
     ► 
     which I think is the logo for the Steve Jobs archive 
     
     
  
 
 
	 00:35:50
     ◼
      
     ► 
     is just incredible. 
     
     
  
 
 
	 00:35:51
     ◼
      
     ► 
     It's incredible. 
     
     
  
 
 
	 00:35:53
     ◼
      
     ► 
     It looks like a key and an apple tree 
     
     
  
 
 
	 00:35:55
     ◼
      
     ► 
     and an apple fell out of the tree. 
     
     
  
 
 
	 00:35:57
     ◼
      
     ► 
     Johnny Ive is the best. 
     
     
  
 
 
	 00:36:00
     ◼
      
     ► 
     I love him so much. 
     
     
  
 
 
	 00:36:01
     ◼
      
     ► 
     I just got to say like, I just love him. 
     
     
  
 
 
	 00:36:03
     ◼
      
     ► 
     This is something that's so special. 
     
     
  
 
 
	 00:36:05
     ◼
      
     ► 
     I'm gonna, I want to sit like down and like look 
     
     
  
 
 
	 00:36:09
     ◼
      
     ► 
     through this thing and take out a bunch of quotes. 
     
     
  
 
 
	 00:36:11
     ◼
      
     ► 
     Like I'm gonna pour time into this. 
     
     
  
 
 
	 00:36:13
     ◼
      
     ► 
     Yeah, me too. 
     
     
  
 
 
	 00:36:14
     ◼
      
     ► 
     But in true connected style, 
     
     
  
 
 
	 00:36:16
     ◼
      
     ► 
     why don't we roast Steve Jobs office? 
     
     
  
 
 
	 00:36:19
     ◼
      
     ► 
     There are two images of his office. 
     
     
  
 
 
	 00:36:22
     ◼
      
     ► 
     They are, I've got the links in our document 
     
     
  
 
 
	 00:36:25
     ◼
      
     ► 
     and they'll be in the show notes. 
     
     
  
 
 
	 00:36:26
     ◼
      
     ► 
     They're like two links from the archive. 
     
     
  
 
 
	 00:36:29
     ◼
      
     ► 
     I have seen, I think we have both, all of us seen images 
     
     
  
 
 
	 00:36:34
     ◼
      
     ► 
     from this photo shoot before, 
     
     
  
 
 
	 00:36:36
     ◼
      
     ► 
     because I am familiar with this. 
     
     
  
 
 
	 00:36:38
     ◼
      
     ► 
     Yeah, image 65, which is the second link, 
     
     
  
 
 
	 00:36:43
     ◼
      
     ► 
     that photo I know I've seen before 
     
     
  
 
 
	 00:36:45
     ◼
      
     ► 
     because of the tiny little cheese grater model. 
     
     
  
 
 
	 00:36:50
     ◼
      
     ► 
     Is that a model? 
     
     
  
 
 
	 00:36:51
     ◼
      
     ► 
     Is that what that is? 
     
     
  
 
 
	 00:36:52
     ◼
      
     ► 
     I think we talked about, you know, 
     
     
  
 
 
	 00:36:53
     ◼
      
     ► 
     what if Apple made a power Mac that small at some point? 
     
     
  
 
 
	 00:36:56
     ◼
      
     ► 
     I was very confused by that part of the image. 
     
     
  
 
 
	 00:37:00
     ◼
      
     ► 
     Like I was like, is there a perspective issue? 
     
     
  
 
 
	 00:37:03
     ◼
      
     ► 
     Like what is going on here? 
     
     
  
 
 
	 00:37:05
     ◼
      
     ► 
     No, it's a little model. 
     
     
  
 
 
	 00:37:06
     ◼
      
     ► 
     I get it now. 
     
     
  
 
 
	 00:37:07
     ◼
      
     ► 
     But like when I was first looking at it earlier, 
     
     
  
 
 
	 00:37:09
     ◼
      
     ► 
     I was like, wait, what is going on? 
     
     
  
 
 
	 00:37:12
     ◼
      
     ► 
     So he's got a 30 inch Apple cinema display, 
     
     
  
 
 
	 00:37:17
     ◼
      
     ► 
     aluminum cinema display on the floor. 
     
     
  
 
 
	 00:37:20
     ◼
      
     ► 
     One of the pictures, you can see a smaller one. 
     
     
  
 
 
	 00:37:22
     ◼
      
     ► 
     Like he got the upgrade to the 30 
     
     
  
 
 
	 00:37:24
     ◼
      
     ► 
     and didn't want to use the 24 or whatever he had before. 
     
     
  
 
 
	 00:37:28
     ◼
      
     ► 
     Which he just yeeted off the desk, it's gone forever. 
     
     
  
 
 
	 00:37:31
     ◼
      
     ► 
     He did, he did. 
     
     
  
 
 
	 00:37:32
     ◼
      
     ► 
     Does he have a picture of himself on his desk? 
     
     
  
 
 
	 00:37:36
     ◼
      
     ► 
     No, I don't think that's a picture of himself. 
     
     
  
 
 
	 00:37:38
     ◼
      
     ► 
     I would hazard against and say that's his dad. 
     
     
  
 
 
 
	 00:37:42
     ◼
      
     ► 
     That's what I'm going to say. 
     
     
  
 
 
	 00:37:42
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 00:37:43
     ◼
      
     ► 
     It is a picture of a man on a desk, on the desk, right? 
     
     
  
 
 
	 00:37:47
     ◼
      
     ► 
     Oh, sort of kind of looks like him. 
     
     
  
 
 
	 00:37:50
     ◼
      
     ► 
     Whatever it is, that image on the back is a hand print. 
     
     
  
 
 
	 00:37:54
     ◼
      
     ► 
     You see that? 
     
     
  
 
 
	 00:37:56
     ◼
      
     ► 
     Like if you look at the other image, 
     
     
  
 
 
	 00:37:58
     ◼
      
     ► 
     it looks like it's like standing against the thing 
     
     
  
 
 
	 00:38:00
     ◼
      
     ► 
     and there's like a hand print on one side maybe, 
     
     
  
 
 
	 00:38:03
     ◼
      
     ► 
     or maybe that's something else 
     
     
  
 
 
	 00:38:04
     ◼
      
     ► 
     and the image is leaning against it. 
     
     
  
 
 
	 00:38:06
     ◼
      
     ► 
     Because like, here's the key thing to take away gang, 
     
     
  
 
 
	 00:38:08
     ◼
      
     ► 
     Steve Jobs, messy boy, big messy boy. 
     
     
  
 
 
	 00:38:11
     ◼
      
     ► 
     That's why this image has been pretty infamous 
     
     
  
 
 
	 00:38:15
     ◼
      
     ► 
     that Steve Jobs, messy office, you know, like. 
     
     
  
 
 
	 00:38:19
     ◼
      
     ► 
     Well, I never noticed a detail that I appreciate. 
     
     
  
 
 
	 00:38:24
     ◼
      
     ► 
     He had Genelec speakers on his desk. 
     
     
  
 
 
	 00:38:28
     ◼
      
     ► 
     Well, that's a choice, Steve. 
     
     
  
 
 
	 00:38:29
     ◼
      
     ► 
     I was going to ask you two about this. 
     
     
  
 
 
	 00:38:32
     ◼
      
     ► 
     What Genelec was, their speakers, huh? 
     
     
  
 
 
	 00:38:35
     ◼
      
     ► 
     Yeah, that's a good choice. 
     
     
  
 
 
	 00:38:36
     ◼
      
     ► 
     I had a bunch of Genelec speakers myself a few years ago, 
     
     
  
 
 
	 00:38:40
     ◼
      
     ► 
     that's a great brand. 
     
     
  
 
 
	 00:38:42
     ◼
      
     ► 
     That's a choice, that's a choice. 
     
     
  
 
 
	 00:38:44
     ◼
      
     ► 
     There are a couple of things I noticed. 
     
     
  
 
 
	 00:38:45
     ◼
      
     ► 
     One, where he's sitting, look at that phone. 
     
     
  
 
 
	 00:38:48
     ◼
      
     ► 
     I mean, who is he, the president? 
     
     
  
 
 
 
	 00:38:51
     ◼
      
     ► 
     Look at all the buttons on that thing. 
     
     
  
 
 
	 00:38:53
     ◼
      
     ► 
     Like of course he has like a lot of lines. 
     
     
  
 
 
	 00:38:56
     ◼
      
     ► 
     He's the CEO of Apple. 
     
     
  
 
 
	 00:38:57
     ◼
      
     ► 
     Like one of those buttons is Johnny, 
     
     
  
 
 
	 00:38:59
     ◼
      
     ► 
     one of those buttons is Tim Cook, 
     
     
  
 
 
	 00:39:00
     ◼
      
     ► 
     one of those buttons is Eddy Cue, et cetera. 
     
     
  
 
 
	 00:39:03
     ◼
      
     ► 
     Right next to it, I noticed a water bottle. 
     
     
  
 
 
	 00:39:06
     ◼
      
     ► 
     I believe that's a Smart Water is the brand. 
     
     
  
 
 
	 00:39:08
     ◼
      
     ► 
     That's my water of choice. 
     
     
  
 
 
	 00:39:09
     ◼
      
     ► 
     I like Smart Water. 
     
     
  
 
 
	 00:39:10
     ◼
      
     ► 
     It's really good. 
     
     
  
 
 
	 00:39:11
     ◼
      
     ► 
     It's also what he would drink during keynotes. 
     
     
  
 
 
	 00:39:13
     ◼
      
     ► 
     Like you always see Smart Water on stage. 
     
     
  
 
 
	 00:39:16
     ◼
      
     ► 
     When he would like flick the thing 
     
     
  
 
 
	 00:39:17
     ◼
      
     ► 
     and he had that like very particular way of drinking. 
     
     
  
 
 
 
	 00:39:20
     ◼
      
     ► 
     Yep, very consistent. 
     
     
  
 
 
	 00:39:21
     ◼
      
     ► 
     You would hear it on his lav mic, you know. 
     
     
  
 
 
	 00:39:23
     ◼
      
     ► 
     The image when he's standing, bookshelf, right? 
     
     
  
 
 
	 00:39:26
     ◼
      
     ► 
     There's a few things about the bookshelf 
     
     
  
 
 
	 00:39:27
     ◼
      
     ► 
     that's interesting to me. 
     
     
  
 
 
	 00:39:28
     ◼
      
     ► 
     One, huge basket on the top of the bookshelf, 
     
     
  
 
 
	 00:39:30
     ◼
      
     ► 
     which is weird. 
     
     
  
 
 
	 00:39:31
     ◼
      
     ► 
     On the left, second down, 
     
     
  
 
 
	 00:39:33
     ◼
      
     ► 
     just tons of bottles of something. 
     
     
  
 
 
	 00:39:36
     ◼
      
     ► 
     It looks like Aesop to me, but could be anything, 
     
     
  
 
 
	 00:39:38
     ◼
      
     ► 
     but like little bottles with droppers. 
     
     
  
 
 
	 00:39:41
     ◼
      
     ► 
     Whatever they are, lots of them, right? 
     
     
  
 
 
	 00:39:43
     ◼
      
     ► 
     Lots and lots of bottles or something. 
     
     
  
 
 
	 00:39:45
     ◼
      
     ► 
     It's interesting. 
     
     
  
 
 
	 00:39:46
     ◼
      
     ► 
     Hey, what's up with the dude creeping from the window? 
     
     
  
 
 
	 00:39:49
     ◼
      
     ► 
     Oh, I made you look. 
     
     
  
 
 
	 00:39:50
     ◼
      
     ► 
     Oh, darn it. 
     
     
  
 
 
	 00:39:51
     ◼
      
     ► 
     I'm like, where? 
     
     
  
 
 
 
 
 
 
	 00:39:58
     ◼
      
     ► 
     He has a camcorder on the floor. 
     
     
  
 
 
	 00:40:01
     ◼
      
     ► 
     Maybe like what's that cannon one 
     
     
  
 
 
	 00:40:02
     ◼
      
     ► 
     everyone busted after for a long time? 
     
     
  
 
 
	 00:40:05
     ◼
      
     ► 
     In the image where he's sitting, 
     
     
  
 
 
	 00:40:06
     ◼
      
     ► 
     there's like a stack of things. 
     
     
  
 
 
	 00:40:08
     ◼
      
     ► 
     There's a trumpet. 
     
     
  
 
 
	 00:40:09
     ◼
      
     ► 
     Oh, that's a trumpet. 
     
     
  
 
 
 
	 00:40:11
     ◼
      
     ► 
     It is a trumpet. 
     
     
  
 
 
 
	 00:40:13
     ◼
      
     ► 
     Maybe one of his kids plays trumpet. 
     
     
  
 
 
	 00:40:15
     ◼
      
     ► 
     He couldn't even be bothered to remove the shipping label 
     
     
  
 
 
	 00:40:18
     ◼
      
     ► 
     from the box on the floor. 
     
     
  
 
 
	 00:40:20
     ◼
      
     ► 
     They'll deal with that later on. 
     
     
  
 
 
	 00:40:21
     ◼
      
     ► 
     You can see the barcode. 
     
     
  
 
 
	 00:40:22
     ◼
      
     ► 
     I could probably try and scan it and add it to deliveries. 
     
     
  
 
 
	 00:40:26
     ◼
      
     ► 
     There's like a tripod to sit in there too. 
     
     
  
 
 
	 00:40:30
     ◼
      
     ► 
     Man, this is it. 
     
     
  
 
 
	 00:40:32
     ◼
      
     ► 
     This is just good. 
     
     
  
 
 
	 00:40:33
     ◼
      
     ► 
     This is good stuff. 
     
     
  
 
 
 
	 00:40:36
     ◼
      
     ► 
     This picture is so full of detail. 
     
     
  
 
 
 
	 00:40:40
     ◼
      
     ► 
     The lamp, the lamp isn't the floor lamp. 
     
     
  
 
 
	 00:40:43
     ◼
      
     ► 
     It's isn't, I bet it's not plugged in. 
     
     
  
 
 
	 00:40:46
     ◼
      
     ► 
     Look at that cable on the floor. 
     
     
  
 
 
	 00:40:47
     ◼
      
     ► 
     I bet it's not plugged in. 
     
     
  
 
 
	 00:40:49
     ◼
      
     ► 
     It's also kind of weirdly, 
     
     
  
 
 
	 00:40:50
     ◼
      
     ► 
     oh, we can't see what's past it, 
     
     
  
 
 
	 00:40:51
     ◼
      
     ► 
     but it seems like it's kind of in the middle of the floor. 
     
     
  
 
 
 
 
	 00:40:55
     ◼
      
     ► 
     So, Steve Jobs, you know, 
     
     
  
 
 
	 00:40:57
     ◼
      
     ► 
     that very famous photo in the eighties 
     
     
  
 
 
	 00:40:59
     ◼
      
     ► 
     where he's in an empty apartment, right? 
     
     
  
 
 
	 00:41:01
     ◼
      
     ► 
     Sitting on the floor and you see this picture. 
     
     
  
 
 
	 00:41:03
     ◼
      
     ► 
     This is what having a family does to you. 
     
     
  
 
 
	 00:41:05
     ◼
      
     ► 
     This is what happens. 
     
     
  
 
 
	 00:41:06
     ◼
      
     ► 
     When you're young and single and cool, 
     
     
  
 
 
	 00:41:08
     ◼
      
     ► 
     you can be, you can have a minimal life. 
     
     
  
 
 
	 00:41:10
     ◼
      
     ► 
     And then I bet half this stuff is his kids stuff. 
     
     
  
 
 
	 00:41:13
     ◼
      
     ► 
     They drug in there. 
     
     
  
 
 
	 00:41:14
     ◼
      
     ► 
     Yeah, well, this to me is older Steve in that way, 
     
     
  
 
 
	 00:41:17
     ◼
      
     ► 
     because if you've read "Small Fry", 
     
     
  
 
 
	 00:41:19
     ◼
      
     ► 
     have you read "Small Fry"? 
     
     
  
 
 
	 00:41:21
     ◼
      
     ► 
     It's Lisa Brennan's book. 
     
     
  
 
 
	 00:41:22
     ◼
      
     ► 
     Lisa Brennan Shops' book. 
     
     
  
 
 
 
	 00:41:24
     ◼
      
     ► 
     When she was young, he was still very particular. 
     
     
  
 
 
	 00:41:28
     ◼
      
     ► 
     That's a great book. 
     
     
  
 
 
	 00:41:29
     ◼
      
     ► 
     It's a weird and interesting book. 
     
     
  
 
 
	 00:41:33
     ◼
      
     ► 
     It's a, I like it a lot. 
     
     
  
 
 
	 00:41:35
     ◼
      
     ► 
     Anything else here? 
     
     
  
 
 
	 00:41:37
     ◼
      
     ► 
     I like the little mobile or kind of like 
     
     
  
 
 
	 00:41:41
     ◼
      
     ► 
     the little statue piece of art on top of the speaker. 
     
     
  
 
 
 
	 00:41:46
     ◼
      
     ► 
     That looks fun. 
     
     
  
 
 
	 00:41:47
     ◼
      
     ► 
     That probably costs like $900,000, that thing. 
     
     
  
 
 
 
	 00:41:51
     ◼
      
     ► 
     It's some famous piece. 
     
     
  
 
 
	 00:41:53
     ◼
      
     ► 
     Whatever that is, is just obscene. 
     
     
  
 
 
	 00:41:56
     ◼
      
     ► 
     He uses the dock on the bottom. 
     
     
  
 
 
 
 
 
	 00:42:00
     ◼
      
     ► 
     Which is a move. 
     
     
  
 
 
	 00:42:01
     ◼
      
     ► 
     A lot of stuff on the desktop, 
     
     
  
 
 
	 00:42:03
     ◼
      
     ► 
     but not a ton, maybe like a dozen things, 
     
     
  
 
 
	 00:42:07
     ◼
      
     ► 
     folders and documents there down the right-hand side. 
     
     
  
 
 
	 00:42:10
     ◼
      
     ► 
     But there's a gap. 
     
     
  
 
 
	 00:42:11
     ◼
      
     ► 
     There's a gap and one's off to the side, 
     
     
  
 
 
	 00:42:13
     ◼
      
     ► 
     so he's not sorting by name or anything automatically. 
     
     
  
 
 
	 00:42:16
     ◼
      
     ► 
     That's just like living there, living its own life. 
     
     
  
 
 
	 00:42:20
     ◼
      
     ► 
     Yeah, you just drug it over there. 
     
     
  
 
 
	 00:42:22
     ◼
      
     ► 
     Is that the word drug? 
     
     
  
 
 
	 00:42:25
     ◼
      
     ► 
     I always struggle with that. 
     
     
  
 
 
	 00:42:26
     ◼
      
     ► 
     Is it dragged? 
     
     
  
 
 
	 00:42:27
     ◼
      
     ► 
     That falls into the category of lay versus lie, 
     
     
  
 
 
	 00:42:30
     ◼
      
     ► 
     and I never get it right the first time. 
     
     
  
 
 
	 00:42:32
     ◼
      
     ► 
     That also, I believe, is a bundled wallpaper 
     
     
  
 
 
	 00:42:35
     ◼
      
     ► 
     that came with OS X back in the day. 
     
     
  
 
 
	 00:42:38
     ◼
      
     ► 
     You've got to assume that he's using 
     
     
  
 
 
	 00:42:40
     ◼
      
     ► 
     whatever they put in there, right? 
     
     
  
 
 
	 00:42:41
     ◼
      
     ► 
     'Cause there are obviously things he likes, 
     
     
  
 
 
	 00:42:44
     ◼
      
     ► 
     the images, right? 
     
     
  
 
 
	 00:42:46
     ◼
      
     ► 
     Looking through the stock images that came, 
     
     
  
 
 
	 00:42:49
     ◼
      
     ► 
     not the blue star, you know, 
     
     
  
 
 
	 00:42:50
     ◼
      
     ► 
     or the star field patterns, those, 
     
     
  
 
 
	 00:42:52
     ◼
      
     ► 
     but like just regular pictures 
     
     
  
 
 
	 00:42:54
     ◼
      
     ► 
     that also came bundled with OS X, 
     
     
  
 
 
	 00:42:55
     ◼
      
     ► 
     I've had that thought of like, 
     
     
  
 
 
	 00:42:57
     ◼
      
     ► 
     I bet Jov had a say in these, you know. 
     
     
  
 
 
	 00:43:00
     ◼
      
     ► 
     Have we pointed out on the floor next to the trumpet 
     
     
  
 
 
	 00:43:05
     ◼
      
     ► 
     the booklet for a car? 
     
     
  
 
 
	 00:43:10
     ◼
      
     ► 
     The photo, is that a photo? 
     
     
  
 
 
	 00:43:11
     ◼
      
     ► 
     That is a car brochure, yeah. 
     
     
  
 
 
	 00:43:12
     ◼
      
     ► 
     Oh yeah, look at that. 
     
     
  
 
 
	 00:43:13
     ◼
      
     ► 
     He wants a new car. 
     
     
  
 
 
	 00:43:14
     ◼
      
     ► 
     Yeah, it's a car brochure, yeah. 
     
     
  
 
 
	 00:43:16
     ◼
      
     ► 
     He was buying a new car, I guess. 
     
     
  
 
 
	 00:43:18
     ◼
      
     ► 
     Project Titan confirmed. 
     
     
  
 
 
	 00:43:20
     ◼
      
     ► 
     Well, we cannot make out the brand, unfortunately. 
     
     
  
 
 
	 00:43:23
     ◼
      
     ► 
     It's just way too blurry. 
     
     
  
 
 
	 00:43:24
     ◼
      
     ► 
     I think he's using, what is it, the Mighty Mouse? 
     
     
  
 
 
	 00:43:28
     ◼
      
     ► 
     That looks older than a Mighty Mouse. 
     
     
  
 
 
	 00:43:30
     ◼
      
     ► 
     The one with a clear plastic. 
     
     
  
 
 
	 00:43:31
     ◼
      
     ► 
     This is like clear plastic. 
     
     
  
 
 
	 00:43:32
     ◼
      
     ► 
     Yeah, the Pro Mouse. 
     
     
  
 
 
	 00:43:33
     ◼
      
     ► 
     Pro Mouse, is that what it's called? 
     
     
  
 
 
	 00:43:35
     ◼
      
     ► 
     Yep, he's got an eyesight camera. 
     
     
  
 
 
	 00:43:36
     ◼
      
     ► 
     Just a precarious stack of CDs. 
     
     
  
 
 
	 00:43:39
     ◼
      
     ► 
     They're ready to go. 
     
     
  
 
 
	 00:43:40
     ◼
      
     ► 
     At any moment, they're ready to go, those things. 
     
     
  
 
 
	 00:43:43
     ◼
      
     ► 
     Right into that trash can. 
     
     
  
 
 
	 00:43:45
     ◼
      
     ► 
     There's something that there's gonna go. 
     
     
  
 
 
	 00:43:47
     ◼
      
     ► 
     I just realized on the screen, I think that's iTunes. 
     
     
  
 
 
	 00:43:51
     ◼
      
     ► 
     Yeah, I mean, it looks like it. 
     
     
  
 
 
	 00:43:53
     ◼
      
     ► 
     It's got that view, right? 
     
     
  
 
 
	 00:43:54
     ◼
      
     ► 
     Well, there's a sidebar. 
     
     
  
 
 
	 00:43:55
     ◼
      
     ► 
     It looks like a-- 
     
     
  
 
 
	 00:43:56
     ◼
      
     ► 
     iTunes Music Store, I think, 
     
     
  
 
 
	 00:43:58
     ◼
      
     ► 
     is what that is. 
     
     
  
 
 
	 00:43:59
     ◼
      
     ► 
     Yeah, we'll go with that. 
     
     
  
 
 
 
	 00:44:01
     ◼
      
     ► 
     Look, he's ripping CDs. 
     
     
  
 
 
	 00:44:02
     ◼
      
     ► 
     He's seeing what he doesn't have. 
     
     
  
 
 
	 00:44:03
     ◼
      
     ► 
     That's true. 
     
     
  
 
 
	 00:44:04
     ◼
      
     ► 
     What is it, rip it, burn it? 
     
     
  
 
 
 
	 00:44:06
     ◼
      
     ► 
     Rip mix burn. 
     
     
  
 
 
	 00:44:07
     ◼
      
     ► 
     Rip mix burn, that's it, there you go. 
     
     
  
 
 
	 00:44:09
     ◼
      
     ► 
     Rip it, ship it. 
     
     
  
 
 
 
 
	 00:44:15
     ◼
      
     ► 
     No, I love these images. 
     
     
  
 
 
	 00:44:19
     ◼
      
     ► 
     I mean, he's just a person. 
     
     
  
 
 
	 00:44:22
     ◼
      
     ► 
     Everyone's office could look like this. 
     
     
  
 
 
	 00:44:25
     ◼
      
     ► 
     A lot of people's offices do look like this. 
     
     
  
 
 
	 00:44:27
     ◼
      
     ► 
     Mine does, mine does right now. 
     
     
  
 
 
	 00:44:29
     ◼
      
     ► 
     You should see it. 
     
     
  
 
 
	 00:44:30
     ◼
      
     ► 
     Look at this guy. 
     
     
  
 
 
	 00:44:32
     ◼
      
     ► 
     I have the same office as Steve Jobs. 
     
     
  
 
 
	 00:44:33
     ◼
      
     ► 
     No, I don't, I just have a messy office. 
     
     
  
 
 
	 00:44:35
     ◼
      
     ► 
     That's all I'm saying. 
     
     
  
 
 
	 00:44:36
     ◼
      
     ► 
     My office is messy. 
     
     
  
 
 
	 00:44:38
     ◼
      
     ► 
     Well, do you have a trumpet on the floor? 
     
     
  
 
 
	 00:44:41
     ◼
      
     ► 
     You should put one, if not. 
     
     
  
 
 
	 00:44:43
     ◼
      
     ► 
     And I like that the desk, 
     
     
  
 
 
	 00:44:44
     ◼
      
     ► 
     I'm not sure that's actually a desk. 
     
     
  
 
 
	 00:44:45
     ◼
      
     ► 
     That looks like a, just like a table. 
     
     
  
 
 
	 00:44:48
     ◼
      
     ► 
     It is a table. 
     
     
  
 
 
	 00:44:49
     ◼
      
     ► 
     That's a table, it's not a desk. 
     
     
  
 
 
	 00:44:50
     ◼
      
     ► 
     It doesn't even have a drawer. 
     
     
  
 
 
	 00:44:52
     ◼
      
     ► 
     It's made from the Joshua tree or something, I don't know. 
     
     
  
 
 
	 00:44:54
     ◼
      
     ► 
     You know what I'm saying? 
     
     
  
 
 
	 00:44:56
     ◼
      
     ► 
     We got some real time follow up. 
     
     
  
 
 
	 00:44:58
     ◼
      
     ► 
     Someone just sent this to me. 
     
     
  
 
 
	 00:45:00
     ◼
      
     ► 
     Nine to five Mac has a feature on SGP-T. 
     
     
  
 
 
	 00:45:04
     ◼
      
     ► 
     Oh, look at that. 
     
     
  
 
 
	 00:45:05
     ◼
      
     ► 
     It's going all over the place today. 
     
     
  
 
 
 
	 00:45:07
     ◼
      
     ► 
     Totes viral. 
     
     
  
 
 
	 00:45:08
     ◼
      
     ► 
     Oh, well, thank you, Chance. 
     
     
  
 
 
	 00:45:11
     ◼
      
     ► 
     I appreciate it. 
     
     
  
 
 
	 00:45:12
     ◼
      
     ► 
     You just need one YouTuber 
     
     
  
 
 
	 00:45:14
     ◼
      
     ► 
     and then sends it off to the races. 
     
     
  
 
 
	 00:45:17
     ◼
      
     ► 
     Can we say that he took a chance on my shortcut or is that? 
     
     
  
 
 
	 00:45:20
     ◼
      
     ► 
     You can say it, you can say it. 
     
     
  
 
 
	 00:45:23
     ◼
      
     ► 
     No, I like it. 
     
     
  
 
 
	 00:45:24
     ◼
      
     ► 
     Well, you're gonna get, you're gonna get, 
     
     
  
 
 
	 00:45:26
     ◼
      
     ► 
     oh, thank you Chance being, you know, 
     
     
  
 
 
	 00:45:28
     ◼
      
     ► 
     kind enough to say go to Mac stories 
     
     
  
 
 
	 00:45:31
     ◼
      
     ► 
     to download the shortcut. 
     
     
  
 
 
	 00:45:33
     ◼
      
     ► 
     I appreciate it. 
     
     
  
 
 
	 00:45:34
     ◼
      
     ► 
     Not everybody does that, so thank you. 
     
     
  
 
 
	 00:45:36
     ◼
      
     ► 
     So Steve Jobs desk, thumbs up or thumbs down 
     
     
  
 
 
	 00:45:41
     ◼
      
     ► 
     or thumbs, you know, in the middle. 
     
     
  
 
 
	 00:45:44
     ◼
      
     ► 
     Oh, I give it a thumbs up for the chaos. 
     
     
  
 
 
 
	 00:45:47
     ◼
      
     ► 
     It's messy, but it's great. 
     
     
  
 
 
 
	 00:45:49
     ◼
      
     ► 
     I think I'll approve it. 
     
     
  
 
 
	 00:45:51
     ◼
      
     ► 
     I mean, it's messy in a peculiar way. 
     
     
  
 
 
	 00:45:54
     ◼
      
     ► 
     And I think the trumpet really sells it for me. 
     
     
  
 
 
	 00:45:58
     ◼
      
     ► 
     And it's the weird mix of items in this photo, 
     
     
  
 
 
	 00:46:02
     ◼
      
     ► 
     in these photos. 
     
     
  
 
 
	 00:46:04
     ◼
      
     ► 
     Yeah, it does it for me. 
     
     
  
 
 
	 00:46:05
     ◼
      
     ► 
     So yeah, approved. 
     
     
  
 
 
	 00:46:07
     ◼
      
     ► 
     Well, just last thing I'll say before we release him, 
     
     
  
 
 
	 00:46:09
     ◼
      
     ► 
     his book storage is terrible. 
     
     
  
 
 
	 00:46:12
     ◼
      
     ► 
     Every shelf it's done differently. 
     
     
  
 
 
	 00:46:14
     ◼
      
     ► 
     It's chaotic for sure. 
     
     
  
 
 
	 00:46:17
     ◼
      
     ► 
     Every shelf is the books are there 
     
     
  
 
 
	 00:46:19
     ◼
      
     ► 
     in a different orientation. 
     
     
  
 
 
	 00:46:20
     ◼
      
     ► 
     They're leaning different ways. 
     
     
  
 
 
	 00:46:22
     ◼
      
     ► 
     Sometimes they've got things on them. 
     
     
  
 
 
	 00:46:24
     ◼
      
     ► 
     Sometimes they haven't. 
     
     
  
 
 
	 00:46:25
     ◼
      
     ► 
     There's one shelf where they're just all horizontal 
     
     
  
 
 
	 00:46:27
     ◼
      
     ► 
     and stacked vertically. 
     
     
  
 
 
	 00:46:28
     ◼
      
     ► 
     Like every single shelf is telling its own story 
     
     
  
 
 
	 00:46:33
     ◼
      
     ► 
     when it comes to how the books are stored. 
     
     
  
 
 
	 00:46:36
     ◼
      
     ► 
     One of them is just like, 
     
     
  
 
 
	 00:46:37
     ◼
      
     ► 
     as it's like every book is precarious 
     
     
  
 
 
	 00:46:39
     ◼
      
     ► 
     because of all the glass bottles 
     
     
  
 
 
	 00:46:40
     ◼
      
     ► 
     lined up in front of them. 
     
     
  
 
 
	 00:46:41
     ◼
      
     ► 
     It's just like, they're all something fresh. 
     
     
  
 
 
	 00:46:44
     ◼
      
     ► 
     That's a disaster. 
     
     
  
 
 
	 00:46:45
     ◼
      
     ► 
     On the floor in front of the bookcase, 
     
     
  
 
 
	 00:46:47
     ◼
      
     ► 
     he has like a silver carrying case. 
     
     
  
 
 
 
	 00:46:50
     ◼
      
     ► 
     Secret Apple stuff in there, I think. 
     
     
  
 
 
	 00:46:52
     ◼
      
     ► 
     Oh, I just, it's vinyl. 
     
     
  
 
 
	 00:46:53
     ◼
      
     ► 
     A secret Apple vinyl. 
     
     
  
 
 
	 00:46:55
     ◼
      
     ► 
     This episode of Connected is brought to you by ZocDoc. 
     
     
  
 
 
	 00:46:59
     ◼
      
     ► 
     It really stinks when you go to a doctor's appointment 
     
     
  
 
 
	 00:47:01
     ◼
      
     ► 
     expecting to be the center of attention, 
     
     
  
 
 
	 00:47:04
     ◼
      
     ► 
     then your doctor seems like they have better things to do 
     
     
  
 
 
	 00:47:06
     ◼
      
     ► 
     and better places to be. 
     
     
  
 
 
	 00:47:08
     ◼
      
     ► 
     You're rushed around. 
     
     
  
 
 
	 00:47:09
     ◼
      
     ► 
     They're not listening as intently as you would like. 
     
     
  
 
 
	 00:47:11
     ◼
      
     ► 
     They're not helping you along with your issue. 
     
     
  
 
 
	 00:47:13
     ◼
      
     ► 
     They're just checking the clock. 
     
     
  
 
 
	 00:47:15
     ◼
      
     ► 
     Well, in ZocDoc, you can find quality doctors 
     
     
  
 
 
	 00:47:17
     ◼
      
     ► 
     who focus on you, listen to you, and prioritize your care. 
     
     
  
 
 
	 00:47:22
     ◼
      
     ► 
     ZocDoc is the only free app that lets you find 
     
     
  
 
 
	 00:47:24
     ◼
      
     ► 
     and book doctors who are patient reviewed, 
     
     
  
 
 
	 00:47:27
     ◼
      
     ► 
     take your insurance, are available when you need them, 
     
     
  
 
 
	 00:47:30
     ◼
      
     ► 
     and treat almost every condition under the sun. 
     
     
  
 
 
	 00:47:33
     ◼
      
     ► 
     Finding the right doctor who can join you on your path, 
     
     
  
 
 
	 00:47:36
     ◼
      
     ► 
     wherever you are, is really important. 
     
     
  
 
 
	 00:47:38
     ◼
      
     ► 
     I went through that a couple of years ago, 
     
     
  
 
 
	 00:47:39
     ◼
      
     ► 
     finding a new family doctor. 
     
     
  
 
 
	 00:47:41
     ◼
      
     ► 
     And I finally found someone 
     
     
  
 
 
	 00:47:42
     ◼
      
     ► 
     who I feel like I really click with. 
     
     
  
 
 
	 00:47:44
     ◼
      
     ► 
     We spend time together. 
     
     
  
 
 
	 00:47:45
     ◼
      
     ► 
     She asks good questions, and that means a lot to me. 
     
     
  
 
 
	 00:47:48
     ◼
      
     ► 
     And using ZocDoc, you can find somebody like that. 
     
     
  
 
 
	 00:47:52
     ◼
      
     ► 
     When you're not feeling your best 
     
     
  
 
 
	 00:47:53
     ◼
      
     ► 
     or just trying to hold it together, 
     
     
  
 
 
	 00:47:54
     ◼
      
     ► 
     finding great care shouldn't take up all of your energy. 
     
     
  
 
 
	 00:47:57
     ◼
      
     ► 
     That's where ZocDoc comes in. 
     
     
  
 
 
	 00:47:59
     ◼
      
     ► 
     Their free app is used by millions. 
     
     
  
 
 
	 00:48:02
     ◼
      
     ► 
     You can find the right doctor that meets your needs 
     
     
  
 
 
	 00:48:04
     ◼
      
     ► 
     and fits your schedule. 
     
     
  
 
 
	 00:48:05
     ◼
      
     ► 
     You can book an appointment with just a few taps 
     
     
  
 
 
	 00:48:07
     ◼
      
     ► 
     in their app and start feeling better, faster with ZocDoc. 
     
     
  
 
 
	 00:48:11
     ◼
      
     ► 
     Go to ZocDoc.com/connected 
     
     
  
 
 
	 00:48:14
     ◼
      
     ► 
     and download the ZocDoc app for free. 
     
     
  
 
 
	 00:48:16
     ◼
      
     ► 
     Then find and book a top-rated doctor today. 
     
     
  
 
 
	 00:48:19
     ◼
      
     ► 
     Many are available within 24 hours. 
     
     
  
 
 
	 00:48:22
     ◼
      
     ► 
     That's Z-O-C-D-O-C, ZocDoc.com/connected. 
     
     
  
 
 
	 00:48:27
     ◼
      
     ► 
     Our thanks to ZocDoc for the support of the show 
     
     
  
 
 
	 00:48:31
     ◼
      
     ► 
     and Relay FM. 
     
     
  
 
 
	 00:48:32
     ◼
      
     ► 
     Federico, we've been talking about your shortcut, 
     
     
  
 
 
	 00:48:34
     ◼
      
     ► 
     but how was the rest of Automation April? 
     
     
  
 
 
	 00:48:36
     ◼
      
     ► 
     - It's going really well so far. 
     
     
  
 
 
	 00:48:38
     ◼
      
     ► 
     The shortcut is still, 
     
     
  
 
 
	 00:48:40
     ◼
      
     ► 
     the shortcut contest is still open. 
     
     
  
 
 
	 00:48:42
     ◼
      
     ► 
     You have, I think, five days 
     
     
  
 
 
	 00:48:44
     ◼
      
     ► 
     still to participate in the contest. 
     
     
  
 
 
	 00:48:47
     ◼
      
     ► 
     You can submit up to two shortcuts. 
     
     
  
 
 
	 00:48:48
     ◼
      
     ► 
     People are sending theirs, 
     
     
  
 
 
	 00:48:50
     ◼
      
     ► 
     and I'm scared already by the thought of having to sit down 
     
     
  
 
 
	 00:48:54
     ◼
      
     ► 
     and sift through all the submissions, 
     
     
  
 
 
	 00:48:56
     ◼
      
     ► 
     but also I'm super happy to see those at the same time. 
     
     
  
 
 
	 00:48:59
     ◼
      
     ► 
     So you still have five days for the contest, 
     
     
  
 
 
	 00:49:02
     ◼
      
     ► 
     and you can go to shortcuts.maxstories.net 
     
     
  
 
 
	 00:49:05
     ◼
      
     ► 
     to participate in that. 
     
     
  
 
 
	 00:49:07
     ◼
      
     ► 
     And on the content side, 
     
     
  
 
 
	 00:49:11
     ◼
      
     ► 
     as I sort of hinted last week, 
     
     
  
 
 
	 00:49:13
     ◼
      
     ► 
     the success, in many ways for me, unexpected success of S-GPT 
     
     
  
 
 
	 00:49:18
     ◼
      
     ► 
     has forced me to rethink my plans for the month. 
     
     
  
 
 
	 00:49:24
     ◼
      
     ► 
     I sort of suggested last week 
     
     
  
 
 
	 00:49:27
     ◼
      
     ► 
     that I was leaning toward doing this, 
     
     
  
 
 
	 00:49:30
     ◼
      
     ► 
     but the events of the past week, 
     
     
  
 
 
	 00:49:32
     ◼
      
     ► 
     including right now with 9to5Mac, 
     
     
  
 
 
	 00:49:35
     ◼
      
     ► 
     have convinced me that I am throwing away 
     
     
  
 
 
	 00:49:39
     ◼
      
     ► 
     all my pre-existing plans 
     
     
  
 
 
	 00:49:41
     ◼
      
     ► 
     for all the different things I wanted to do with S-GPT, 
     
     
  
 
 
	 00:49:44
     ◼
      
     ► 
     and instead I'm going all in with S-GPT. 
     
     
  
 
 
	 00:49:46
     ◼
      
     ► 
     I have written, I just need to edit it, but it's done. 
     
     
  
 
 
	 00:49:52
     ◼
      
     ► 
     There's a huge comeback for my Automation Academy series 
     
     
  
 
 
	 00:49:57
     ◼
      
     ► 
     for Club Max Stories Plus and Premiere members. 
     
     
  
 
 
	 00:50:00
     ◼
      
     ► 
     If I can stay up late tonight, 
     
     
  
 
 
	 00:50:04
     ◼
      
     ► 
     I'm gonna edit it tonight for tomorrow. 
     
     
  
 
 
	 00:50:06
     ◼
      
     ► 
     Otherwise it's gonna be Friday morning. 
     
     
  
 
 
	 00:50:07
     ◼
      
     ► 
     It's 4,000 words about the making of S-GPT. 
     
     
  
 
 
	 00:50:12
     ◼
      
     ► 
     The first part, highly technical, 
     
     
  
 
 
	 00:50:15
     ◼
      
     ► 
     sort of getting deep into the details 
     
     
  
 
 
	 00:50:17
     ◼
      
     ► 
     of how the ChatGPT API works, 
     
     
  
 
 
	 00:50:21
     ◼
      
     ► 
     just in general lessons for dealing 
     
     
  
 
 
	 00:50:23
     ◼
      
     ► 
     with web APIs and shortcuts, 
     
     
  
 
 
	 00:50:24
     ◼
      
     ► 
     and some of the techniques that I use specifically for S-GPT, 
     
     
  
 
 
	 00:50:28
     ◼
      
     ► 
     like the conversations, storing those in variables, 
     
     
  
 
 
	 00:50:32
     ◼
      
     ► 
     all that sort of stuff. 
     
     
  
 
 
	 00:50:33
     ◼
      
     ► 
     At the same time, I'm also working on S-GPT 1.0.2, 
     
     
  
 
 
	 00:50:38
     ◼
      
     ► 
     and I'm making plans for version 1.1 and 1.2 
     
     
  
 
 
	 00:50:41
     ◼
      
     ► 
     later in the month. 
     
     
  
 
 
	 00:50:43
     ◼
      
     ► 
     Short-term 1.0.2, which will come out 
     
     
  
 
 
	 00:50:46
     ◼
      
     ► 
     either tomorrow or Friday, will have support for dates. 
     
     
  
 
 
	 00:50:51
     ◼
      
     ► 
     So S-GPT will be aware of what the current date is 
     
     
  
 
 
	 00:50:55
     ◼
      
     ► 
     and what the current time is. 
     
     
  
 
 
	 00:50:57
     ◼
      
     ► 
     So you will be able to perform timezone calculations 
     
     
  
 
 
	 00:51:01
     ◼
      
     ► 
     with natural language, 
     
     
  
 
 
	 00:51:02
     ◼
      
     ► 
     and you will be able to do things like, 
     
     
  
 
 
	 00:51:04
     ◼
      
     ► 
     in general, S-GPT will have awareness of the current time. 
     
     
  
 
 
	 00:51:09
     ◼
      
     ► 
     So you will be able to ask general date questions, 
     
     
  
 
 
	 00:51:12
     ◼
      
     ► 
     like how long until Christmas, for example, 
     
     
  
 
 
	 00:51:15
     ◼
      
     ► 
     or stuff like, if it's 9 a.m. for me right now, 
     
     
  
 
 
	 00:51:20
     ◼
      
     ► 
     what's the time in New York? 
     
     
  
 
 
	 00:51:22
     ◼
      
     ► 
     Or you can do things like, 
     
     
  
 
 
	 00:51:24
     ◼
      
     ► 
     tell me about five events from today in history, 
     
     
  
 
 
	 00:51:27
     ◼
      
     ► 
     but dating back to the 1800s 
     
     
  
 
 
	 00:51:30
     ◼
      
     ► 
     and no older events than that. 
     
     
  
 
 
	 00:51:33
     ◼
      
     ► 
     So you can get really creative 
     
     
  
 
 
	 00:51:35
     ◼
      
     ► 
     with support for date and time. 
     
     
  
 
 
	 00:51:38
     ◼
      
     ► 
     There's gonna be better support 
     
     
  
 
 
	 00:51:39
     ◼
      
     ► 
     for the Apple Watch for dictation. 
     
     
  
 
 
	 00:51:42
     ◼
      
     ► 
     I realized I forgot to enable dictation mode 
     
     
  
 
 
	 00:51:45
     ◼
      
     ► 
     if you were asking follow-up questions on the Apple Watch. 
     
     
  
 
 
	 00:51:49
     ◼
      
     ► 
     You will have better support for ending conversations. 
     
     
  
 
 
	 00:51:53
     ◼
      
     ► 
     So right now, the only way to stop a conversation 
     
     
  
 
 
	 00:51:57
     ◼
      
     ► 
     was to either say export chat 
     
     
  
 
 
	 00:52:00
     ◼
      
     ► 
     and then click the X button or to hit cancel. 
     
     
  
 
 
	 00:52:04
     ◼
      
     ► 
     The problem is that if you were using S-GPT via Siri, 
     
     
  
 
 
	 00:52:09
     ◼
      
     ► 
     and a lot of people have emailed me 
     
     
  
 
 
	 00:52:11
     ◼
      
     ► 
     about using S-GPT with the HomePod, 
     
     
  
 
 
	 00:52:13
     ◼
      
     ► 
     there's no cancel button, obviously. 
     
     
  
 
 
	 00:52:16
     ◼
      
     ► 
     You need to use your voice. 
     
     
  
 
 
	 00:52:18
     ◼
      
     ► 
     And so you will be able to use the word no or stop 
     
     
  
 
 
	 00:52:22
     ◼
      
     ► 
     to end S-GPT in a voice context. 
     
     
  
 
 
 
	 00:52:28
     ◼
      
     ► 
     Oh, and there's gonna be our friend, 
     
     
  
 
 
	 00:52:31
     ◼
      
     ► 
     a little lesson that I learned from the Apple Frames API. 
     
     
  
 
 
	 00:52:36
     ◼
      
     ► 
     Pass-through mode is coming to S-GPT. 
     
     
  
 
 
	 00:52:39
     ◼
      
     ► 
     So you will be able to just give it any text 
     
     
  
 
 
	 00:52:42
     ◼
      
     ► 
     from any other shortcut or from the ShareSheet extension, 
     
     
  
 
 
	 00:52:45
     ◼
      
     ► 
     whatever, just give it some text 
     
     
  
 
 
	 00:52:48
     ◼
      
     ► 
     and use S-GPT as a function of something else. 
     
     
  
 
 
	 00:52:51
     ◼
      
     ► 
     So that's also something you will be able to do 
     
     
  
 
 
	 00:52:53
     ◼
      
     ► 
     with version 1.0.2. 
     
     
  
 
 
	 00:52:55
     ◼
      
     ► 
     And what else? 
     
     
  
 
 
	 00:52:56
     ◼
      
     ► 
     I don't know, people are submitting shortcuts. 
     
     
  
 
 
	 00:52:58
     ◼
      
     ► 
     John is working on other stuff. 
     
     
  
 
 
	 00:53:00
     ◼
      
     ► 
     I'm really grateful that John is taking care 
     
     
  
 
 
	 00:53:03
     ◼
      
     ► 
     of the non-S-GPT part of Automation April. 
     
     
  
 
 
	 00:53:07
     ◼
      
     ► 
     He's been working on different things. 
     
     
  
 
 
	 00:53:08
     ◼
      
     ► 
     I'm very, very grateful that I have One True John 
     
     
  
 
 
	 00:53:11
     ◼
      
     ► 
     helping me out here. 
     
     
  
 
 
	 00:53:13
     ◼
      
     ► 
     And yeah, the contest is ending on Monday, I believe. 
     
     
  
 
 
	 00:53:18
     ◼
      
     ► 
     And we're gonna take a little time to judge everything 
     
     
  
 
 
	 00:53:21
     ◼
      
     ► 
     and announce the winners in May. 
     
     
  
 
 
	 00:53:23
     ◼
      
     ► 
     But yeah, it's going in a good way. 
     
     
  
 
 
	 00:53:26
     ◼
      
     ► 
     It's going in a direction that I did not anticipate, 
     
     
  
 
 
	 00:53:29
     ◼
      
     ► 
     but I'm trying to make the best of it. 
     
     
  
 
 
	 00:53:31
     ◼
      
     ► 
     - Super good, yeah. 
     
     
  
 
 
	 00:53:32
     ◼
      
     ► 
     And I mean, why wouldn't you, right? 
     
     
  
 
 
	 00:53:34
     ◼
      
     ► 
     You've got this little success on your hands. 
     
     
  
 
 
	 00:53:35
     ◼
      
     ► 
     It's like perfect. 
     
     
  
 
 
	 00:53:37
     ◼
      
     ► 
     Obviously, it's timed perfectly for Automation April. 
     
     
  
 
 
	 00:53:39
     ◼
      
     ► 
     And then there's also great marketing 
     
     
  
 
 
	 00:53:40
     ◼
      
     ► 
     for Automation April. 
     
     
  
 
 
	 00:53:41
     ◼
      
     ► 
     So go for it. 
     
     
  
 
 
	 00:53:43
     ◼
      
     ► 
     - Yeah, it gets the name out there, 
     
     
  
 
 
	 00:53:45
     ◼
      
     ► 
     gets the name of Max Soares, the name of Automation April, 
     
     
  
 
 
	 00:53:48
     ◼
      
     ► 
     my name as the shortcut creator out there. 
     
     
  
 
 
	 00:53:51
     ◼
      
     ► 
     So that's cool. 
     
     
  
 
 
	 00:53:52
     ◼
      
     ► 
     And I guess my cue said something on iMessage, 
     
     
  
 
 
	 00:53:57
     ◼
      
     ► 
     like it's a zeitgeist thing. 
     
     
  
 
 
	 00:54:00
     ◼
      
     ► 
     - That's why it's so popular. 
     
     
  
 
 
	 00:54:01
     ◼
      
     ► 
     - I think that's, yes, yes. 
     
     
  
 
 
	 00:54:05
     ◼
      
     ► 
     Because everybody's into chat GPT right now. 
     
     
  
 
 
	 00:54:07
     ◼
      
     ► 
     So I hope this is gonna be popular, but not this popular. 
     
     
  
 
 
	 00:54:12
     ◼
      
     ► 
     I mean, I've done things that have taken me much longer. 
     
     
  
 
 
	 00:54:16
     ◼
      
     ► 
     And it's always how it goes with these things. 
     
     
  
 
 
	 00:54:20
     ◼
      
     ► 
     You just gotta try many different things 
     
     
  
 
 
	 00:54:22
     ◼
      
     ► 
     and see what sticks. 
     
     
  
 
 
	 00:54:23
     ◼
      
     ► 
     And yeah, this one seems to be sticking. 
     
     
  
 
 
	 00:54:27
     ◼
      
     ► 
     - Speaking of trying things and seeing what sticks, 
     
     
  
 
 
	 00:54:32
     ◼
      
     ► 
     let's talk about Apple's rumored 27 inch 
     
     
  
 
 
	 00:54:35
     ◼
      
     ► 
     ProMotion display, shall we? 
     
     
  
 
 
 
	 00:54:37
     ◼
      
     ► 
     - Or the one that doesn't exist. 
     
     
  
 
 
	 00:54:38
     ◼
      
     ► 
     - Well, maybe it does. 
     
     
  
 
 
	 00:54:40
     ◼
      
     ► 
     - Nobody knows. 
     
     
  
 
 
	 00:54:40
     ◼
      
     ► 
     - No one knows. 
     
     
  
 
 
	 00:54:41
     ◼
      
     ► 
     Well, someone knows. 
     
     
  
 
 
	 00:54:43
     ◼
      
     ► 
     We don't know. 
     
     
  
 
 
	 00:54:44
     ◼
      
     ► 
     This has been rumored for a while, 
     
     
  
 
 
	 00:54:47
     ◼
      
     ► 
     a 27 inch external display using mini LED backlighting 
     
     
  
 
 
	 00:54:52
     ◼
      
     ► 
     and supporting ProMotion. 
     
     
  
 
 
	 00:54:53
     ◼
      
     ► 
     So I guess effectively a desktop version of the display 
     
     
  
 
 
	 00:54:57
     ◼
      
     ► 
     that's in the 14 and 16 inch MacBook Pro. 
     
     
  
 
 
	 00:55:02
     ◼
      
     ► 
     - Well, is 27 inches the studio display 
     
     
  
 
 
	 00:55:05
     ◼
      
     ► 
     or is it bigger than the studio display? 
     
     
  
 
 
 
	 00:55:07
     ◼
      
     ► 
     - Yeah, studio display is 27, the ProDisplay XDR is 32. 
     
     
  
 
 
	 00:55:12
     ◼
      
     ► 
     - Ah, yes, that's the one that's different, okay. 
     
     
  
 
 
	 00:55:14
     ◼
      
     ► 
     And there's been a lot of discussion around 
     
     
  
 
 
	 00:55:18
     ◼
      
     ► 
     where this would fit in the lineup. 
     
     
  
 
 
	 00:55:20
     ◼
      
     ► 
     Would this be, like some people think, 
     
     
  
 
 
	 00:55:22
     ◼
      
     ► 
     kind of in between the studio display 
     
     
  
 
 
	 00:55:26
     ◼
      
     ► 
     and the ProDisplay XDR? 
     
     
  
 
 
	 00:55:28
     ◼
      
     ► 
     Although in a lot of ways, 
     
     
  
 
 
	 00:55:29
     ◼
      
     ► 
     mini LED backlighting is actually nicer 
     
     
  
 
 
	 00:55:33
     ◼
      
     ► 
     than what's in the ProDisplay XDR. 
     
     
  
 
 
	 00:55:36
     ◼
      
     ► 
     It has a bunch of dimming zones, 
     
     
  
 
 
	 00:55:38
     ◼
      
     ► 
     but nothing close to what a mini LED display can do. 
     
     
  
 
 
	 00:55:41
     ◼
      
     ► 
     And I'm curious what y'all think about this. 
     
     
  
 
 
	 00:55:44
     ◼
      
     ► 
     Is there room for a third display 
     
     
  
 
 
	 00:55:45
     ◼
      
     ► 
     or are we gonna go from a world 
     
     
  
 
 
	 00:55:46
     ◼
      
     ► 
     where Apple had no external displays to they have three? 
     
     
  
 
 
	 00:55:50
     ◼
      
     ► 
     - Well, it's what they do though, right? 
     
     
  
 
 
	 00:55:51
     ◼
      
     ► 
     I mean, they love having their options. 
     
     
  
 
 
	 00:55:55
     ◼
      
     ► 
     What's the price of the studio display? 
     
     
  
 
 
	 00:55:57
     ◼
      
     ► 
     The base price of the studio display? 
     
     
  
 
 
	 00:56:00
     ◼
      
     ► 
     - The studio display starts at 1599. 
     
     
  
 
 
 
	 00:56:05
     ◼
      
     ► 
     - And you have options for nano texture, 
     
     
  
 
 
	 00:56:07
     ◼
      
     ► 
     which is an additional 300. 
     
     
  
 
 
	 00:56:09
     ◼
      
     ► 
     And then if you get the tilt and height adjustable stand, 
     
     
  
 
 
	 00:56:12
     ◼
      
     ► 
     it's another 400. 
     
     
  
 
 
	 00:56:13
     ◼
      
     ► 
     So you can spend, let's see, 
     
     
  
 
 
	 00:56:16
     ◼
      
     ► 
     you can spend up to $2,299 on a studio display. 
     
     
  
 
 
	 00:56:21
     ◼
      
     ► 
     The ProDisplay XDR starts at 4,999, 
     
     
  
 
 
	 00:56:26
     ◼
      
     ► 
     and then it's another grand for the stand if you want that. 
     
     
  
 
 
	 00:56:29
     ◼
      
     ► 
     - Yeah, see, so there's definitely something 
     
     
  
 
 
	 00:56:32
     ◼
      
     ► 
     in the $3,000 price range 
     
     
  
 
 
	 00:56:35
     ◼
      
     ► 
     that could appeal to people potentially. 
     
     
  
 
 
	 00:56:37
     ◼
      
     ► 
     You're able to spend a little more 
     
     
  
 
 
	 00:56:42
     ◼
      
     ► 
     than a fully spec'd studio display XDR, 
     
     
  
 
 
	 00:56:45
     ◼
      
     ► 
     studio display, but you don't wanna, 
     
     
  
 
 
	 00:56:48
     ◼
      
     ► 
     you don't want, or you can't, 
     
     
  
 
 
	 00:56:50
     ◼
      
     ► 
     or you don't want to go all the way up to a ProDisplay XDR. 
     
     
  
 
 
	 00:56:55
     ◼
      
     ► 
     And there's that $3,000 price range there for you 
     
     
  
 
 
	 00:56:59
     ◼
      
     ► 
     to get a studio display Pro or studio display Max, whatever, 
     
     
  
 
 
	 00:57:04
     ◼
      
     ► 
     or just a studio display with mini LED, they could call it. 
     
     
  
 
 
	 00:57:07
     ◼
      
     ► 
     And that's sort of the better option. 
     
     
  
 
 
	 00:57:10
     ◼
      
     ► 
     So there's good, better, best right there in the lineup. 
     
     
  
 
 
	 00:57:15
     ◼
      
     ► 
     I think they could do it. 
     
     
  
 
 
	 00:57:16
     ◼
      
     ► 
     - I think it fits perfectly into the lineup 
     
     
  
 
 
	 00:57:18
     ◼
      
     ► 
     because there is that huge gap in pricing 
     
     
  
 
 
	 00:57:22
     ◼
      
     ► 
     and practicality and functionality 
     
     
  
 
 
	 00:57:26
     ◼
      
     ► 
     between the studio display and the ProDisplay. 
     
     
  
 
 
	 00:57:30
     ◼
      
     ► 
     Like there's no, there is basically zero overlap 
     
     
  
 
 
	 00:57:34
     ◼
      
     ► 
     between the customer base of those two products, 
     
     
  
 
 
	 00:57:36
     ◼
      
     ► 
     like realistically, like if you were coming to buy 
     
     
  
 
 
	 00:57:39
     ◼
      
     ► 
     one of these machines today and this machine, 
     
     
  
 
 
	 00:57:43
     ◼
      
     ► 
     this screen, and this screen would fit really nicely. 
     
     
  
 
 
	 00:57:47
     ◼
      
     ► 
     Like, you know, I've been waiting 
     
     
  
 
 
	 00:57:50
     ◼
      
     ► 
     'cause like I wanna get another studio display 
     
     
  
 
 
	 00:57:53
     ◼
      
     ► 
     for my other Mac, which is a MacBook Pro. 
     
     
  
 
 
	 00:57:56
     ◼
      
     ► 
     And I'm kinda like, well, 
     
     
  
 
 
	 00:57:57
     ◼
      
     ► 
     I would kinda like to be able to match 
     
     
  
 
 
	 00:58:02
     ◼
      
     ► 
     what the MacBook Pro has in it. 
     
     
  
 
 
	 00:58:04
     ◼
      
     ► 
     - And you can't right now. 
     
     
  
 
 
	 00:58:05
     ◼
      
     ► 
     - I can't do that. 
     
     
  
 
 
	 00:58:06
     ◼
      
     ► 
     And so I've kind of been holding out 
     
     
  
 
 
	 00:58:07
     ◼
      
     ► 
     and I'm gonna continue holding out, I think, 
     
     
  
 
 
	 00:58:09
     ◼
      
     ► 
     for something to be announced here eventually, 
     
     
  
 
 
	 00:58:13
     ◼
      
     ► 
     because it is kind of a shame to me really 
     
     
  
 
 
	 00:58:15
     ◼
      
     ► 
     to have this like mini LED ProMotion display 
     
     
  
 
 
	 00:58:20
     ◼
      
     ► 
     plugged into, I mean, I got into an LG now, 
     
     
  
 
 
	 00:58:22
     ◼
      
     ► 
     but boom, and I had it on the studio display. 
     
     
  
 
 
	 00:58:25
     ◼
      
     ► 
     It's like, it's actually a downgrade in everything but size, 
     
     
  
 
 
	 00:58:28
     ◼
      
     ► 
     which is like a really weird thing. 
     
     
  
 
 
	 00:58:30
     ◼
      
     ► 
     So like, I think that this is a perfect fit in the market. 
     
     
  
 
 
	 00:58:33
     ◼
      
     ► 
     But so display analyst Ross Young said 
     
     
  
 
 
	 00:58:36
     ◼
      
     ► 
     that Apple would abandon their plan 
     
     
  
 
 
	 00:58:37
     ◼
      
     ► 
     to bring this product to market. 
     
     
  
 
 
	 00:58:39
     ◼
      
     ► 
     It was initially expected to debut in 2022, 
     
     
  
 
 
	 00:58:42
     ◼
      
     ► 
     but has been quote, killed off for now. 
     
     
  
 
 
	 00:58:44
     ◼
      
     ► 
     And he says that the reasons are unclear 
     
     
  
 
 
	 00:58:47
     ◼
      
     ► 
     for the cancellation and Ming-Chi Kuo subsequently reported 
     
     
  
 
 
	 00:58:50
     ◼
      
     ► 
     that this product will reach mass production 
     
     
  
 
 
	 00:58:52
     ◼
      
     ► 
     in late 2024, early 2025. 
     
     
  
 
 
	 00:58:55
     ◼
      
     ► 
     So it sounds like it's been delayed 
     
     
  
 
 
	 00:58:57
     ◼
      
     ► 
     more than it's been canceled. 
     
     
  
 
 
	 00:58:58
     ◼
      
     ► 
     And it potentially, and there's like some mix up. 
     
     
  
 
 
	 00:59:01
     ◼
      
     ► 
     There is also the question of like, 
     
     
  
 
 
	 00:59:03
     ◼
      
     ► 
     well, if this thing was actually supposed to come out 
     
     
  
 
 
	 00:59:05
     ◼
      
     ► 
     in 2022, which was the original rumor, 
     
     
  
 
 
	 00:59:07
     ◼
      
     ► 
     and it's still not out, they might be just like, 
     
     
  
 
 
	 00:59:09
     ◼
      
     ► 
     all right, we're gonna go back and like retool 
     
     
  
 
 
	 00:59:12
     ◼
      
     ► 
     and reposition this for something coming in 2024 
     
     
  
 
 
	 00:59:17
     ◼
      
     ► 
     or something, I don't know, right? 
     
     
  
 
 
	 00:59:20
     ◼
      
     ► 
     'Cause it's felt like this was gonna come alongside 
     
     
  
 
 
 
	 00:59:25
     ◼
      
     ► 
     Like it was like, oh, this makes a lot of sense. 
     
     
  
 
 
	 00:59:27
     ◼
      
     ► 
     Do those two things together. 
     
     
  
 
 
	 00:59:28
     ◼
      
     ► 
     Well, we don't know about that Mac Pro when that's coming, 
     
     
  
 
 
	 00:59:31
     ◼
      
     ► 
     if it's coming, if it's coming. 
     
     
  
 
 
	 00:59:34
     ◼
      
     ► 
     They said it was, they said it was. 
     
     
  
 
 
	 00:59:36
     ◼
      
     ► 
     And that may be, I didn't do the math, so forgive me, 
     
     
  
 
 
	 00:59:39
     ◼
      
     ► 
     but it may be that this is 27 inch 5K 
     
     
  
 
 
	 00:59:44
     ◼
      
     ► 
     because they can't even drive like 120 Hertz at 6K 
     
     
  
 
 
	 00:59:48
     ◼
      
     ► 
     over Thunderbolt right now. 
     
     
  
 
 
	 00:59:50
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 00:59:51
     ◼
      
     ► 
     Maybe the chat room can do some Thunderbolt math, 
     
     
  
 
 
	 00:59:53
     ◼
      
     ► 
     but it is, it would be, I think a little bit weird 
     
     
  
 
 
	 00:59:57
     ◼
      
     ► 
     if the Mac Pro doesn't have an accompanying display. 
     
     
  
 
 
	 01:00:00
     ◼
      
     ► 
     That's basically how it's always been except for the 2013, 
     
     
  
 
 
	 01:00:04
     ◼
      
     ► 
     because Apple was already kind of backing out 
     
     
  
 
 
	 01:00:07
     ◼
      
     ► 
     of the display business even back then. 
     
     
  
 
 
	 01:00:09
     ◼
      
     ► 
     But I think there is room for something in the middle. 
     
     
  
 
 
	 01:00:13
     ◼
      
     ► 
     I think I just get hung up on this is better 
     
     
  
 
 
	 01:00:16
     ◼
      
     ► 
     than the Pro Display in a lot of ways, right? 
     
     
  
 
 
	 01:00:21
     ◼
      
     ► 
     We didn't even mention some of the creature comforts 
     
     
  
 
 
	 01:00:24
     ◼
      
     ► 
     of like, I really like having a display 
     
     
  
 
 
	 01:00:26
     ◼
      
     ► 
     with a camera and speakers in it. 
     
     
  
 
 
	 01:00:27
     ◼
      
     ► 
     Turns out, right, when I sold my Pro Display XDR, 
     
     
  
 
 
	 01:00:30
     ◼
      
     ► 
     I could get rid of the external webcam 
     
     
  
 
 
	 01:00:33
     ◼
      
     ► 
     and the speakers if I wanted to. 
     
     
  
 
 
	 01:00:35
     ◼
      
     ► 
     And there's something to be said, I think for the, 
     
     
  
 
 
	 01:00:37
     ◼
      
     ► 
     hey, you just plug this in, 
     
     
  
 
 
	 01:00:39
     ◼
      
     ► 
     it kind of has all the stuff you need aspect to it 
     
     
  
 
 
	 01:00:42
     ◼
      
     ► 
     that the Pro Display doesn't really offer 
     
     
  
 
 
	 01:00:44
     ◼
      
     ► 
     because like you said, Mike, it is geared toward people 
     
     
  
 
 
	 01:00:49
     ◼
      
     ► 
     working in like those professional workflows, right? 
     
     
  
 
 
	 01:00:51
     ◼
      
     ► 
     Like I ended up with one because it was the only option 
     
     
  
 
 
	 01:00:55
     ◼
      
     ► 
     if you didn't want the LG 5K. 
     
     
  
 
 
	 01:00:57
     ◼
      
     ► 
     I do think there is room for something in the middle. 
     
     
  
 
 
	 01:00:59
     ◼
      
     ► 
     I just don't know what they do with the Pro Display XDR. 
     
     
  
 
 
	 01:01:03
     ◼
      
     ► 
     Like the thing is what, coming up on four years old 
     
     
  
 
 
	 01:01:07
     ◼
      
     ► 
     at the end of the year and that's not bad, 
     
     
  
 
 
	 01:01:09
     ◼
      
     ► 
     but the technology in it to do the backlighting and stuff, 
     
     
  
 
 
	 01:01:14
     ◼
      
     ► 
     it basically was kind of outdated pretty quickly. 
     
     
  
 
 
	 01:01:18
     ◼
      
     ► 
     - Even like a year or two to the iPad, right? 
     
     
  
 
 
	 01:01:21
     ◼
      
     ► 
     - Yeah, oh yeah, the 12.9 inch was the first mini LED 
     
     
  
 
 
	 01:01:24
     ◼
      
     ► 
     and still the only mini LED iPad. 
     
     
  
 
 
	 01:01:27
     ◼
      
     ► 
     So I don't know what they do with that. 
     
     
  
 
 
	 01:01:28
     ◼
      
     ► 
     It feels weird that they would just let that product sit. 
     
     
  
 
 
	 01:01:32
     ◼
      
     ► 
     You know, maybe this comes out and this is all they have 
     
     
  
 
 
	 01:01:35
     ◼
      
     ► 
     and the Pro Display XDR kind of fades away 
     
     
  
 
 
	 01:01:38
     ◼
      
     ► 
     and they sell two 27 inch displays. 
     
     
  
 
 
	 01:01:41
     ◼
      
     ► 
     One is like, you know, what we have now 
     
     
  
 
 
	 01:01:43
     ◼
      
     ► 
     is basically the iMac 5K panel, but a little bit nicer. 
     
     
  
 
 
	 01:01:46
     ◼
      
     ► 
     And then one is like, hey, you got a Mac Pro 
     
     
  
 
 
	 01:01:49
     ◼
      
     ► 
     or a MacBook Pro and you want to really push things, 
     
     
  
 
 
	 01:01:52
     ◼
      
     ► 
     then we have this other thing. 
     
     
  
 
 
	 01:01:53
     ◼
      
     ► 
     And the $5,000 option just kind of goes away. 
     
     
  
 
 
	 01:01:57
     ◼
      
     ► 
     And I think if they don't have a meaningful update 
     
     
  
 
 
	 01:02:00
     ◼
      
     ► 
     for the XDR, I think honestly letting it go 
     
     
  
 
 
	 01:02:03
     ◼
      
     ► 
     may be the best option for the line. 
     
     
  
 
 
	 01:02:05
     ◼
      
     ► 
     - I mean, I wonder, like if someone's talk about OLED, 
     
     
  
 
 
	 01:02:08
     ◼
      
     ► 
     right, apparently coming next year, 
     
     
  
 
 
	 01:02:10
     ◼
      
     ► 
     I wonder if they've just, like this thing took longer 
     
     
  
 
 
	 01:02:13
     ◼
      
     ► 
     to get out than they expected and/or it didn't have 
     
     
  
 
 
	 01:02:16
     ◼
      
     ► 
     the product fit because of the things 
     
     
  
 
 
	 01:02:18
     ◼
      
     ► 
     they were looking to release, 
     
     
  
 
 
	 01:02:21
     ◼
      
     ► 
     that they're just gonna wait now 
     
     
  
 
 
	 01:02:23
     ◼
      
     ► 
     and the next Apple Pro Display or Studio Display 
     
     
  
 
 
	 01:02:27
     ◼
      
     ► 
     will be an OLED display. 
     
     
  
 
 
	 01:02:29
     ◼
      
     ► 
     Because if they are really truly a year away from OLED, 
     
     
  
 
 
	 01:02:33
     ◼
      
     ► 
     they'll just leave many LED on everything 
     
     
  
 
 
	 01:02:36
     ◼
      
     ► 
     that it's currently in and then just jump to OLED. 
     
     
  
 
 
	 01:02:38
     ◼
      
     ► 
     Like it is better, we may as well just go to that, you know, 
     
     
  
 
 
	 01:02:42
     ◼
      
     ► 
     and make that like the thing that they do. 
     
     
  
 
 
	 01:02:44
     ◼
      
     ► 
     I want to ask you about the Mac Pro real quick. 
     
     
  
 
 
	 01:02:46
     ◼
      
     ► 
     So I've been hearing Ben Thompson suggest this, 
     
     
  
 
 
	 01:02:49
     ◼
      
     ► 
     which is an interesting theory that Apple 
     
     
  
 
 
	 01:02:53
     ◼
      
     ► 
     will potentially come back to the drawing board 
     
     
  
 
 
	 01:02:56
     ◼
      
     ► 
     a little bit on the Mac Pro to focus it around AI. 
     
     
  
 
 
	 01:03:01
     ◼
      
     ► 
     And I find that an interesting thought that like, 
     
     
  
 
 
	 01:03:04
     ◼
      
     ► 
     'cause what he's saying is like, who is the Mac Pro for? 
     
     
  
 
 
	 01:03:07
     ◼
      
     ► 
     And the potential customer for the Mac Pro now 
     
     
  
 
 
	 01:03:10
     ◼
      
     ► 
     is actually potentially more just like, 
     
     
  
 
 
	 01:03:13
     ◼
      
     ► 
     make this the best it can be for AI. 
     
     
  
 
 
	 01:03:16
     ◼
      
     ► 
     So the ability to have a bunch of GPUs, 
     
     
  
 
 
	 01:03:18
     ◼
      
     ► 
     the ability to think about the neural engine 
     
     
  
 
 
	 01:03:20
     ◼
      
     ► 
     as a core of the machine, 
     
     
  
 
 
	 01:03:22
     ◼
      
     ► 
     have like really who needs an edge case Mac right now, 
     
     
  
 
 
	 01:03:26
     ◼
      
     ► 
     it's probably people working in AI, 
     
     
  
 
 
	 01:03:28
     ◼
      
     ► 
     because everything else in the product line 
     
     
  
 
 
	 01:03:30
     ◼
      
     ► 
     can more than suffice. 
     
     
  
 
 
	 01:03:31
     ◼
      
     ► 
     Like it's not video producers anymore. 
     
     
  
 
 
	 01:03:34
     ◼
      
     ► 
     That's what Apple always focused on, right? 
     
     
  
 
 
	 01:03:36
     ◼
      
     ► 
     That's been like the high end Mac stuff forever. 
     
     
  
 
 
	 01:03:40
     ◼
      
     ► 
     Apple is just like, look at this in a music studio, 
     
     
  
 
 
	 01:03:42
     ◼
      
     ► 
     look at this in a video production studio. 
     
     
  
 
 
	 01:03:44
     ◼
      
     ► 
     And everything else that is currently on the market 
     
     
  
 
 
	 01:03:47
     ◼
      
     ► 
     is doing a good enough job, 
     
     
  
 
 
	 01:03:49
     ◼
      
     ► 
     if not actually a better job, right? 
     
     
  
 
 
	 01:03:51
     ◼
      
     ► 
     Like the Mac studio, the Mac mini, the laptops, right? 
     
     
  
 
 
	 01:03:55
     ◼
      
     ► 
     Like the MacBook Pros, 
     
     
  
 
 
	 01:03:56
     ◼
      
     ► 
     it's all as good if not better than the current Mac Pro. 
     
     
  
 
 
	 01:04:01
     ◼
      
     ► 
     So like what are the edge case uses now, 
     
     
  
 
 
	 01:04:03
     ◼
      
     ► 
     if you're thinking about those? 
     
     
  
 
 
	 01:04:05
     ◼
      
     ► 
     And I mean, I don't even know if you'd call AI development 
     
     
  
 
 
	 01:04:08
     ◼
      
     ► 
     an edge case use anymore, right? 
     
     
  
 
 
	 01:04:10
     ◼
      
     ► 
     And so by the time they bring a product to market, 
     
     
  
 
 
	 01:04:13
     ◼
      
     ► 
     would it not make sense? 
     
     
  
 
 
	 01:04:14
     ◼
      
     ► 
     So like, this is the Mac Pro, 
     
     
  
 
 
	 01:04:16
     ◼
      
     ► 
     this is a machine that you can throw as much processing 
     
     
  
 
 
	 01:04:18
     ◼
      
     ► 
     or GPU power as you need to for AI development. 
     
     
  
 
 
	 01:04:22
     ◼
      
     ► 
     - Yeah, I think there's definitely a growing market there. 
     
     
  
 
 
	 01:04:27
     ◼
      
     ► 
     I think my question is, what is Apple Silicon good at? 
     
     
  
 
 
	 01:04:31
     ◼
      
     ► 
     Right, they have in the system on a chip, 
     
     
  
 
 
	 01:04:33
     ◼
      
     ► 
     they have the neural network stuff, 
     
     
  
 
 
	 01:04:37
     ◼
      
     ► 
     but if a lot of this is running on GPU, 
     
     
  
 
 
	 01:04:39
     ◼
      
     ► 
     and let's just say, let's just wave the one and say, 
     
     
  
 
 
	 01:04:42
     ◼
      
     ► 
     okay, Apple Silicon can support off die GPUs, 
     
     
  
 
 
	 01:04:46
     ◼
      
     ► 
     which in of itself is unknown, right? 
     
     
  
 
 
	 01:04:49
     ◼
      
     ► 
     All we've seen so far is system on a chip. 
     
     
  
 
 
	 01:04:51
     ◼
      
     ► 
     Even if let's say they have some sort of suite, 
     
     
  
 
 
	 01:04:55
     ◼
      
     ► 
     you know, GPU options that are, 
     
     
  
 
 
	 01:04:57
     ◼
      
     ► 
     you can scale up and down inside the box, 
     
     
  
 
 
	 01:05:00
     ◼
      
     ► 
     is that enough to be good in those markets? 
     
     
  
 
 
	 01:05:05
     ◼
      
     ► 
     Or is what's out there now all built around 
     
     
  
 
 
	 01:05:09
     ◼
      
     ► 
     very specific Nvidia platform or AMD platform, 
     
     
  
 
 
	 01:05:13
     ◼
      
     ► 
     Apple's not gonna have those probably 
     
     
  
 
 
	 01:05:15
     ◼
      
     ► 
     unless they open the box up more than I think they will. 
     
     
  
 
 
	 01:05:18
     ◼
      
     ► 
     Tuning the hardware is one thing, 
     
     
  
 
 
	 01:05:20
     ◼
      
     ► 
     but then can they convince people working in these fields 
     
     
  
 
 
	 01:05:24
     ◼
      
     ► 
     that their hardware is worth the time and energy 
     
     
  
 
 
	 01:05:29
     ◼
      
     ► 
     to get things up and running on it? 
     
     
  
 
 
	 01:05:31
     ◼
      
     ► 
     Is Mac OS ready for that too, right? 
     
     
  
 
 
	 01:05:33
     ◼
      
     ► 
     It's more than just the Silicon. 
     
     
  
 
 
	 01:05:36
     ◼
      
     ► 
     And I just don't know if Apple has a standing 
     
     
  
 
 
	 01:05:38
     ◼
      
     ► 
     in those fields to make that claim. 
     
     
  
 
 
	 01:05:41
     ◼
      
     ► 
     I do think the Mac studio, 
     
     
  
 
 
	 01:05:44
     ◼
      
     ► 
     and I think this is Ben's point, 
     
     
  
 
 
	 01:05:46
     ◼
      
     ► 
     the Mac studio puts the Mac Pro in a weird position, 
     
     
  
 
 
	 01:05:50
     ◼
      
     ► 
     especially if they're not doing the quad system on a chip, 
     
     
  
 
 
	 01:05:52
     ◼
      
     ► 
     which has been rumored to be pushed off. 
     
     
  
 
 
	 01:05:55
     ◼
      
     ► 
     Like what is the difference? 
     
     
  
 
 
	 01:05:57
     ◼
      
     ► 
     Why does this thing exist? 
     
     
  
 
 
	 01:05:59
     ◼
      
     ► 
     And maybe this is the way, 
     
     
  
 
 
	 01:06:01
     ◼
      
     ► 
     but I just wonder how hard of a sell that is 
     
     
  
 
 
	 01:06:04
     ◼
      
     ► 
     to people working in that field. 
     
     
  
 
 
	 01:06:06
     ◼
      
     ► 
     - Well, some things clearly changed, right? 
     
     
  
 
 
	 01:06:08
     ◼
      
     ► 
     I think we can say that's the case 
     
     
  
 
 
	 01:06:10
     ◼
      
     ► 
     because they've not met the timeframe 
     
     
  
 
 
	 01:06:11
     ◼
      
     ► 
     and they committed the cardinal sin of calling it out by name. 
     
     
  
 
 
	 01:06:16
     ◼
      
     ► 
     So like they thought they were closer, I think, 
     
     
  
 
 
	 01:06:20
     ◼
      
     ► 
     than they have actually been, right? 
     
     
  
 
 
	 01:06:23
     ◼
      
     ► 
     John Turner stood on stage and said, 
     
     
  
 
 
	 01:06:25
     ◼
      
     ► 
     like there's one more product coming and it's the Mac Pro. 
     
     
  
 
 
	 01:06:28
     ◼
      
     ► 
     I would assume that they had a release date 
     
     
  
 
 
	 01:06:31
     ◼
      
     ► 
     for that product, which they've now passed. 
     
     
  
 
 
	 01:06:34
     ◼
      
     ► 
     Because why on earth would you do that? 
     
     
  
 
 
	 01:06:38
     ◼
      
     ► 
     You didn't need to do that, I don't think. 
     
     
  
 
 
	 01:06:40
     ◼
      
     ► 
     If then the option was like, it's a year, 
     
     
  
 
 
	 01:06:44
     ◼
      
     ► 
     how long ago was that now? 
     
     
  
 
 
	 01:06:47
     ◼
      
     ► 
     - It was at the Mac Studio event 
     
     
  
 
 
	 01:06:50
     ◼
      
     ► 
     and the Mac Studio came out, 
     
     
  
 
 
	 01:06:52
     ◼
      
     ► 
     it was announced in March of last year. 
     
     
  
 
 
	 01:06:56
     ◼
      
     ► 
     So more than a year. 
     
     
  
 
 
	 01:06:57
     ◼
      
     ► 
     - So it's been over a year since then 
     
     
  
 
 
	 01:06:58
     ◼
      
     ► 
     and we are now approaching a year late 
     
     
  
 
 
	 01:07:01
     ◼
      
     ► 
     on the two year transition, right? 
     
     
  
 
 
 
	 01:07:04
     ◼
      
     ► 
     - 'Cause that's June, right? 
     
     
  
 
 
	 01:07:05
     ◼
      
     ► 
     June is then three years since "Sub-Silicon." 
     
     
  
 
 
 
	 01:07:09
     ◼
      
     ► 
     - So what's going on? 
     
     
  
 
 
	 01:07:11
     ◼
      
     ► 
     Something's going on. 
     
     
  
 
 
	 01:07:12
     ◼
      
     ► 
     And I wouldn't be surprised if they've taken it, 
     
     
  
 
 
	 01:07:14
     ◼
      
     ► 
     if like that's true that they're going back and like, okay. 
     
     
  
 
 
	 01:07:17
     ◼
      
     ► 
     Because clearly Apple has shown 
     
     
  
 
 
	 01:07:18
     ◼
      
     ► 
     they have an interest in this, right? 
     
     
  
 
 
	 01:07:20
     ◼
      
     ► 
     They, was it stable diffusion 
     
     
  
 
 
	 01:07:23
     ◼
      
     ► 
     they got running on Apple Silicon? 
     
     
  
 
 
 
 
	 01:07:26
     ◼
      
     ► 
     And so there is a push from them for this. 
     
     
  
 
 
 
	 01:07:31
     ◼
      
     ► 
     - And look, I don't understand enough 
     
     
  
 
 
	 01:07:32
     ◼
      
     ► 
     about how these models work and how Silicon works, 
     
     
  
 
 
	 01:07:34
     ◼
      
     ► 
     but it would sure be interesting for Apple 
     
     
  
 
 
	 01:07:37
     ◼
      
     ► 
     to try and convince developers to get their models running 
     
     
  
 
 
	 01:07:40
     ◼
      
     ► 
     on some version of Apple Silicon 
     
     
  
 
 
	 01:07:42
     ◼
      
     ► 
     if they ever want them running on the iPhone. 
     
     
  
 
 
	 01:07:44
     ◼
      
     ► 
     And if you're able to create a perfect environment 
     
     
  
 
 
	 01:07:50
     ◼
      
     ► 
     with a ton of power in it, in the Mac Pro, 
     
     
  
 
 
	 01:07:52
     ◼
      
     ► 
     with the ability of then trying to scale something down 
     
     
  
 
 
	 01:07:55
     ◼
      
     ► 
     to run on other machines later on, 
     
     
  
 
 
	 01:07:57
     ◼
      
     ► 
     then there is a story there that makes sense. 
     
     
  
 
 
	 01:07:59
     ◼
      
     ► 
     If anything that I have said is possible, 
     
     
  
 
 
	 01:08:02
     ◼
      
     ► 
     what I've just said, right? 
     
     
  
 
 
	 01:08:03
     ◼
      
     ► 
     Like I'm taking a lot of logic leaps 
     
     
  
 
 
	 01:08:06
     ◼
      
     ► 
     because I don't understand enough about how this works, 
     
     
  
 
 
	 01:08:08
     ◼
      
     ► 
     but that could be a use case 
     
     
  
 
 
	 01:08:10
     ◼
      
     ► 
     that would make a lot of sense to me 
     
     
  
 
 
	 01:08:12
     ◼
      
     ► 
     because Apple, obviously, 
     
     
  
 
 
	 01:08:15
     ◼
      
     ► 
     like we were talking about a week or two ago, 
     
     
  
 
 
	 01:08:18
     ◼
      
     ► 
     they will want this stuff running on device where possible, 
     
     
  
 
 
 
	 01:08:22
     ◼
      
     ► 
     Just makes logical sense for their product fit, right? 
     
     
  
 
 
	 01:08:25
     ◼
      
     ► 
     They're not gonna want to be sending stuff out 
     
     
  
 
 
	 01:08:27
     ◼
      
     ► 
     to a cloud to be processed somewhere. 
     
     
  
 
 
	 01:08:28
     ◼
      
     ► 
     They will want it running on device where it can. 
     
     
  
 
 
	 01:08:31
     ◼
      
     ► 
     And the more that they can potentially try 
     
     
  
 
 
	 01:08:33
     ◼
      
     ► 
     and encourage that with hardware that can run it 
     
     
  
 
 
	 01:08:36
     ◼
      
     ► 
     as things are being developed, 
     
     
  
 
 
	 01:08:37
     ◼
      
     ► 
     that makes a lot of sense to me, if that's possible at all. 
     
     
  
 
 
	 01:08:40
     ◼
      
     ► 
     - This episode of Connected is brought to you by NetSuite. 
     
     
  
 
 
	 01:08:44
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	 01:08:46
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	 01:09:41
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	 01:09:44
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	 01:09:47
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     ► 
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	 01:09:49
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     ► 
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	 01:09:50
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     ► 
     And everything is much easier 
     
     
  
 
 
	 01:09:52
     ◼
      
     ► 
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	 01:09:55
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	 01:10:24
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	 01:10:29
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     That's N-E-T-S-U-I-T-E, netsuite.com/connected. 
     
     
  
 
 
	 01:10:36
     ◼
      
     ► 
     Our thanks to NetSuite for their support of the show 
     
     
  
 
 
	 01:10:40
     ◼
      
     ► 
     and Relay FM. 
     
     
  
 
 
	 01:10:42
     ◼
      
     ► 
     - MacRumors is reporting that Ming-Chi Kuo has said, 
     
     
  
 
 
	 01:10:46
     ◼
      
     ► 
     "The next generation iPhone 15 Pro and iPhone 15 Pro Max 
     
     
  
 
 
	 01:10:50
     ◼
      
     ► 
     will no longer feature solid state buttons 
     
     
  
 
 
	 01:10:52
     ◼
      
     ► 
     due to a unresolved technical issue before mass production." 
     
     
  
 
 
	 01:10:57
     ◼
      
     ► 
     - Yeah, I take this personally. 
     
     
  
 
 
	 01:10:59
     ◼
      
     ► 
     - Okay, this is a personal attack. 
     
     
  
 
 
	 01:11:01
     ◼
      
     ► 
     - MacRumors shouldn't have done this. 
     
     
  
 
 
	 01:11:03
     ◼
      
     ► 
     Why are they doing this to me specifically? 
     
     
  
 
 
	 01:11:06
     ◼
      
     ► 
     They shouldn't have reported this. 
     
     
  
 
 
	 01:11:08
     ◼
      
     ► 
     By reporting this- 
     
     
  
 
 
	 01:11:10
     ◼
      
     ► 
     - Oh, it was Joe. 
     
     
  
 
 
	 01:11:11
     ◼
      
     ► 
     Come on, Joe. 
     
     
  
 
 
	 01:11:12
     ◼
      
     ► 
     Joe listens to the show. 
     
     
  
 
 
	 01:11:14
     ◼
      
     ► 
     Why would you do this? 
     
     
  
 
 
	 01:11:15
     ◼
      
     ► 
     - By reporting this, they are willing, 
     
     
  
 
 
	 01:11:17
     ◼
      
     ► 
     they are willing this into existence now. 
     
     
  
 
 
	 01:11:20
     ◼
      
     ► 
     Now this is gonna happen. 
     
     
  
 
 
	 01:11:21
     ◼
      
     ► 
     They jinxed it. 
     
     
  
 
 
	 01:11:22
     ◼
      
     ► 
     - Oh, so the problem was them talking about it 
     
     
  
 
 
	 01:11:24
     ◼
      
     ► 
     in the first place. 
     
     
  
 
 
	 01:11:25
     ◼
      
     ► 
     Is that what you're saying? 
     
     
  
 
 
 
	 01:11:28
     ◼
      
     ► 
     - I was all happy and excited for the solid state buttons 
     
     
  
 
 
	 01:11:33
     ◼
      
     ► 
     and the programmable button. 
     
     
  
 
 
	 01:11:35
     ◼
      
     ► 
     And MacRumors, MacRumors just had to go out there 
     
     
  
 
 
	 01:11:39
     ◼
      
     ► 
     and report this. 
     
     
  
 
 
 
	 01:11:41
     ◼
      
     ► 
     - And now we're not gonna get the fancy buttons. 
     
     
  
 
 
	 01:11:44
     ◼
      
     ► 
     They're not gonna happen anymore. 
     
     
  
 
 
	 01:11:45
     ◼
      
     ► 
     - They go on to say, 
     
     
  
 
 
	 01:11:47
     ◼
      
     ► 
     Kuo said, "There is still time for Apple 
     
     
  
 
 
	 01:11:49
     ◼
      
     ► 
     to modify the iPhone 15 Pro's design 
     
     
  
 
 
	 01:11:51
     ◼
      
     ► 
     given the device remains in what is known 
     
     
  
 
 
	 01:11:54
     ◼
      
     ► 
     as the EVT development stage." 
     
     
  
 
 
	 01:11:56
     ◼
      
     ► 
     He believes the change will have limited impact 
     
     
  
 
 
	 01:11:58
     ◼
      
     ► 
     on mass production schedule and shipment for the Pro models. 
     
     
  
 
 
	 01:12:01
     ◼
      
     ► 
     I don't understand how it's possible in April 
     
     
  
 
 
	 01:12:05
     ◼
      
     ► 
     for Apple to still be making decisions 
     
     
  
 
 
	 01:12:07
     ◼
      
     ► 
     about the iPhone in September. 
     
     
  
 
 
	 01:12:08
     ◼
      
     ► 
     - It's kinda late, right? 
     
     
  
 
 
	 01:12:11
     ◼
      
     ► 
     It is kinda late. 
     
     
  
 
 
	 01:12:11
     ◼
      
     ► 
     - It feels late to me, 
     
     
  
 
 
	 01:12:13
     ◼
      
     ► 
     but Kuo seems super chill about it. 
     
     
  
 
 
	 01:12:15
     ◼
      
     ► 
     So I don't know, you know? 
     
     
  
 
 
	 01:12:17
     ◼
      
     ► 
     - He's the one with the people 
     
     
  
 
 
	 01:12:20
     ◼
      
     ► 
     in the supply chain talking to him. 
     
     
  
 
 
	 01:12:22
     ◼
      
     ► 
     I do wonder if this is the case. 
     
     
  
 
 
	 01:12:24
     ◼
      
     ► 
     Jason has talked about this. 
     
     
  
 
 
	 01:12:25
     ◼
      
     ► 
     I think it's really smart. 
     
     
  
 
 
	 01:12:26
     ◼
      
     ► 
     If this is one of those things of like, 
     
     
  
 
 
	 01:12:28
     ◼
      
     ► 
     this is delayed information, 
     
     
  
 
 
	 01:12:30
     ◼
      
     ► 
     that this is actually came out or came up in February, right? 
     
     
  
 
 
	 01:12:34
     ◼
      
     ► 
     And he is hearing it now. 
     
     
  
 
 
	 01:12:36
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 01:12:37
     ◼
      
     ► 
     It does seem late because it is a big difference. 
     
     
  
 
 
	 01:12:40
     ◼
      
     ► 
     Like what kind of buttons 
     
     
  
 
 
	 01:12:41
     ◼
      
     ► 
     are you gonna put on the side of the phone, 
     
     
  
 
 
	 01:12:42
     ◼
      
     ► 
     the firmware and software you have to have 
     
     
  
 
 
	 01:12:45
     ◼
      
     ► 
     to manage those buttons as we've spoken about? 
     
     
  
 
 
	 01:12:47
     ◼
      
     ► 
     That's all gotta be dealt with as well. 
     
     
  
 
 
	 01:12:50
     ◼
      
     ► 
     I think it's gonna be a little disappointing 
     
     
  
 
 
	 01:12:51
     ◼
      
     ► 
     if we don't see it, 
     
     
  
 
 
	 01:12:53
     ◼
      
     ► 
     because I do think as we've talked about, 
     
     
  
 
 
	 01:12:55
     ◼
      
     ► 
     the potential of this is really cool, 
     
     
  
 
 
	 01:12:57
     ◼
      
     ► 
     but maybe it's gonna be another year. 
     
     
  
 
 
	 01:13:00
     ◼
      
     ► 
     - Yeah, maybe this is one of those cases where, 
     
     
  
 
 
	 01:13:03
     ◼
      
     ► 
     for the past month, we've all been speculating, 
     
     
  
 
 
	 01:13:05
     ◼
      
     ► 
     talking about these solid state buttons. 
     
     
  
 
 
	 01:13:07
     ◼
      
     ► 
     And maybe inside Apple, 
     
     
  
 
 
	 01:13:09
     ◼
      
     ► 
     there's a few people who are just laughing at this, 
     
     
  
 
 
	 01:13:11
     ◼
      
     ► 
     and those folks are like, 
     
     
  
 
 
	 01:13:12
     ◼
      
     ► 
     "Yeah, that's so six months ago." 
     
     
  
 
 
	 01:13:15
     ◼
      
     ► 
     And we're basically hearing these echoes from the past, 
     
     
  
 
 
	 01:13:18
     ◼
      
     ► 
     and people inside Apple already had these discussions, 
     
     
  
 
 
	 01:13:21
     ◼
      
     ► 
     and these decisions were made like many, many months ago, 
     
     
  
 
 
	 01:13:24
     ◼
      
     ► 
     but we are delayed. 
     
     
  
 
 
	 01:13:26
     ◼
      
     ► 
     It's like sending a message to outer space. 
     
     
  
 
 
	 01:13:28
     ◼
      
     ► 
     It's like sending a message to the Voyager or something. 
     
     
  
 
 
	 01:13:31
     ◼
      
     ► 
     We're just hearing these decisions from many months ago now. 
     
     
  
 
 
	 01:13:35
     ◼
      
     ► 
     It seems, honestly, 
     
     
  
 
 
	 01:13:38
     ◼
      
     ► 
     it seems kind of late to just on a whim like that. 
     
     
  
 
 
	 01:13:43
     ◼
      
     ► 
     In April, we'll be like, 
     
     
  
 
 
	 01:13:44
     ◼
      
     ► 
     "Hey, you know what, that phone in September, 
     
     
  
 
 
	 01:13:47
     ◼
      
     ► 
     probably gotta change the buttons." 
     
     
  
 
 
	 01:13:49
     ◼
      
     ► 
     - Well, I'm sure it wasn't on a whim. 
     
     
  
 
 
	 01:13:51
     ◼
      
     ► 
     - She's like, "Hey, Tim, what do you think of this? 
     
     
  
 
 
	 01:13:53
     ◼
      
     ► 
     Get rid of it." 
     
     
  
 
 
 
	 01:13:55
     ◼
      
     ► 
     And they just go do it. 
     
     
  
 
 
	 01:13:56
     ◼
      
     ► 
     - Yeah, it's probably not like that. 
     
     
  
 
 
	 01:13:58
     ◼
      
     ► 
     - Tim loves the Switch, just like me, Tim. 
     
     
  
 
 
	 01:14:01
     ◼
      
     ► 
     Tim says, "I reach into my pocket. 
     
     
  
 
 
	 01:14:03
     ◼
      
     ► 
     I don't even need to look at it, 
     
     
  
 
 
	 01:14:04
     ◼
      
     ► 
     and I can tell my phone's muted." 
     
     
  
 
 
	 01:14:06
     ◼
      
     ► 
     And so now they're like, "Oh, gotta keep Timmy's Switch." 
     
     
  
 
 
	 01:14:09
     ◼
      
     ► 
     - Yeah, sure. 
     
     
  
 
 
	 01:14:11
     ◼
      
     ► 
     - The Tim Switch. 
     
     
  
 
 
	 01:14:12
     ◼
      
     ► 
     - I mean, I'm still gonna be happy with the phone 
     
     
  
 
 
	 01:14:14
     ◼
      
     ► 
     that has a new design, maybe a titanium casing, 
     
     
  
 
 
	 01:14:18
     ◼
      
     ► 
     and maybe a slightly bigger display, whatever, 
     
     
  
 
 
	 01:14:22
     ◼
      
     ► 
     but I was really hoping for that sweet programmable button, 
     
     
  
 
 
	 01:14:27
     ◼
      
     ► 
     and it is unfortunate if it's not gonna happen. 
     
     
  
 
 
	 01:14:31
     ◼
      
     ► 
     - It is being suggested this will be put into development 
     
     
  
 
 
	 01:14:34
     ◼
      
     ► 
     for the iPhone 16, so maybe you just skip this year, 
     
     
  
 
 
 
	 01:14:38
     ◼
      
     ► 
     - Yeah, that's another year. 
     
     
  
 
 
	 01:14:41
     ◼
      
     ► 
     Who knows what's gonna happen in a year? 
     
     
  
 
 
	 01:14:46
     ◼
      
     ► 
     - We'll all be a little older, you know? 
     
     
  
 
 
	 01:14:48
     ◼
      
     ► 
     Maybe there'll be a Mac Pro, even. 
     
     
  
 
 
	 01:14:51
     ◼
      
     ► 
     - Hey, would you rather get a Mac Pro now, 
     
     
  
 
 
	 01:14:54
     ◼
      
     ► 
     or the fancy buttons in the iPhone 15? 
     
     
  
 
 
	 01:14:59
     ◼
      
     ► 
     - That's tricky. 
     
     
  
 
 
	 01:15:00
     ◼
      
     ► 
     - Well, how much money do you wanna spend, Steven? 
     
     
  
 
 
	 01:15:02
     ◼
      
     ► 
     (Steven laughs) 
     
     
  
 
 
	 01:15:04
     ◼
      
     ► 
     - I mean, I'm not really looking 
     
     
  
 
 
	 01:15:05
     ◼
      
     ► 
     to change my computer setup. 
     
     
  
 
 
	 01:15:07
     ◼
      
     ► 
     - Yeah, I know you're not, but you will, 
     
     
  
 
 
	 01:15:09
     ◼
      
     ► 
     'cause you've done it like twice in 12 months. 
     
     
  
 
 
	 01:15:12
     ◼
      
     ► 
     - That doesn't seem to sound like me. 
     
     
  
 
 
	 01:15:13
     ◼
      
     ► 
     - That's 100% what you've done. 
     
     
  
 
 
	 01:15:15
     ◼
      
     ► 
     In fact, you've done it like three times, 
     
     
  
 
 
	 01:15:17
     ◼
      
     ► 
     because you made a change, and then you changed the change. 
     
     
  
 
 
	 01:15:22
     ◼
      
     ► 
     - I do miss my Mac Pro. 
     
     
  
 
 
	 01:15:23
     ◼
      
     ► 
     - Here it comes, here it comes. 
     
     
  
 
 
	 01:15:24
     ◼
      
     ► 
     - Time marches forward. 
     
     
  
 
 
	 01:15:25
     ◼
      
     ► 
     - Time marches forward. 
     
     
  
 
 
	 01:15:27
     ◼
      
     ► 
     - And we've talked about if it's a cube, 
     
     
  
 
 
	 01:15:28
     ◼
      
     ► 
     then Federico and I both obligated to make a purchase. 
     
     
  
 
 
	 01:15:32
     ◼
      
     ► 
     - If it's triangular, then I will definitely buy it. 
     
     
  
 
 
	 01:15:35
     ◼
      
     ► 
     Anything else will come under consideration. 
     
     
  
 
 
	 01:15:38
     ◼
      
     ► 
     - The literal power of the pyramid. 
     
     
  
 
 
	 01:15:40
     ◼
      
     ► 
     - Power of the pyramid, that's what I'm going for. 
     
     
  
 
 
	 01:15:42
     ◼
      
     ► 
     (Steven laughs) 
     
     
  
 
 
	 01:15:44
     ◼
      
     ► 
     - I always find these sort of stories interesting, 
     
     
  
 
 
	 01:15:46
     ◼
      
     ► 
     because I think I at least kind of lose track 
     
     
  
 
 
	 01:15:49
     ◼
      
     ► 
     of just how long Apple's development cycles are, right? 
     
     
  
 
 
	 01:15:54
     ◼
      
     ► 
     Like we talked about this in the last segment 
     
     
  
 
 
	 01:15:55
     ◼
      
     ► 
     with the Mac Pro, like clearly something has changed, 
     
     
  
 
 
	 01:15:58
     ◼
      
     ► 
     and it takes a long time to make those changes 
     
     
  
 
 
	 01:16:01
     ◼
      
     ► 
     and decide what they're going to be. 
     
     
  
 
 
	 01:16:03
     ◼
      
     ► 
     And we're all using the iPhone 14 Pro, 
     
     
  
 
 
	 01:16:06
     ◼
      
     ► 
     but the 15 is probably close to being done, 
     
     
  
 
 
	 01:16:10
     ◼
      
     ► 
     and out several years they have their plans. 
     
     
  
 
 
	 01:16:14
     ◼
      
     ► 
     And of course, things move around, 
     
     
  
 
 
	 01:16:16
     ◼
      
     ► 
     and change, right? 
     
     
  
 
 
	 01:16:18
     ◼
      
     ► 
     There have been iPhones like, 
     
     
  
 
 
	 01:16:20
     ◼
      
     ► 
     wow, this really doesn't feel like a big update. 
     
     
  
 
 
	 01:16:21
     ◼
      
     ► 
     And you always kind of wonder like, 
     
     
  
 
 
	 01:16:23
     ◼
      
     ► 
     was there something meant for this that didn't make it? 
     
     
  
 
 
	 01:16:26
     ◼
      
     ► 
     Now, this time around, 
     
     
  
 
 
	 01:16:28
     ◼
      
     ► 
     we do have the rumors of the slight redesign, 
     
     
  
 
 
	 01:16:31
     ◼
      
     ► 
     the titanium on the Pro phones, which I would love. 
     
     
  
 
 
	 01:16:33
     ◼
      
     ► 
     I would love these phones to be lighter weight. 
     
     
  
 
 
	 01:16:36
     ◼
      
     ► 
     So I think there will still be good things in this phone, 
     
     
  
 
 
 
	 01:16:39
     ◼
      
     ► 
     The whole camera situation too to talk about. 
     
     
  
 
 
	 01:16:42
     ◼
      
     ► 
     So if this slides, I still think the 15 Pro 
     
     
  
 
 
	 01:16:45
     ◼
      
     ► 
     could be really compelling, 
     
     
  
 
 
	 01:16:47
     ◼
      
     ► 
     but I think we were all jazzed about this. 
     
     
  
 
 
	 01:16:50
     ◼
      
     ► 
     And hopefully they can sort it out. 
     
     
  
 
 
	 01:16:53
     ◼
      
     ► 
     I'm sure they can. 
     
     
  
 
 
	 01:16:54
     ◼
      
     ► 
     You know, Apple's got a bunch of smart people, 
     
     
  
 
 
	 01:16:55
     ◼
      
     ► 
     and I would rather those smart people realize, 
     
     
  
 
 
	 01:16:59
     ◼
      
     ► 
     okay, this is not the time for this, 
     
     
  
 
 
	 01:17:01
     ◼
      
     ► 
     than push out a feature that's kind of half baked, 
     
     
  
 
 
	 01:17:06
     ◼
      
     ► 
     or kind of weird, or janky, 
     
     
  
 
 
	 01:17:07
     ◼
      
     ► 
     or they can't make enough of them. 
     
     
  
 
 
	 01:17:09
     ◼
      
     ► 
     You know, maybe this is not an issue with technology, 
     
     
  
 
 
	 01:17:11
     ◼
      
     ► 
     but an issue of supply. 
     
     
  
 
 
	 01:17:12
     ◼
      
     ► 
     And they don't want to have phones back ordered 
     
     
  
 
 
	 01:17:15
     ◼
      
     ► 
     to kingdom come because of these fancy buttons, 
     
     
  
 
 
	 01:17:18
     ◼
      
     ► 
     when given another year, they could ramp that up. 
     
     
  
 
 
	 01:17:20
     ◼
      
     ► 
     So there's always multiple factors that go into this. 
     
     
  
 
 
	 01:17:24
     ◼
      
     ► 
     The thing about this for me, 
     
     
  
 
 
	 01:17:25
     ◼
      
     ► 
     is it flies in the face of that like often said thing 
     
     
  
 
 
	 01:17:29
     ◼
      
     ► 
     of like Apple's decided the designs years in advance. 
     
     
  
 
 
	 01:17:33
     ◼
      
     ► 
     It's like, there's no way they could add this feature now. 
     
     
  
 
 
	 01:17:37
     ◼
      
     ► 
     The phone's design is done. 
     
     
  
 
 
	 01:17:39
     ◼
      
     ► 
     It's like, well, I mean, yeah, and I guess, 
     
     
  
 
 
	 01:17:42
     ◼
      
     ► 
     like this isn't just like, oh, we just changed the buttons. 
     
     
  
 
 
	 01:17:45
     ◼
      
     ► 
     Like there have got to be significant changes internally 
     
     
  
 
 
	 01:17:49
     ◼
      
     ► 
     to accommodate either one of these decisions, right? 
     
     
  
 
 
	 01:17:53
     ◼
      
     ► 
     Of like the solid state buttons or not. 
     
     
  
 
 
	 01:17:55
     ◼
      
     ► 
     So like, it's like, I know that, you know, 
     
     
  
 
 
	 01:17:58
     ◼
      
     ► 
     it's not like putting touch ID in a button or whatever, 
     
     
  
 
 
	 01:18:02
     ◼
      
     ► 
     might be more complicated, blah, blah, blah. 
     
     
  
 
 
	 01:18:03
     ◼
      
     ► 
     But like the idea that like the phones are 100% locked in 
     
     
  
 
 
	 01:18:08
     ◼
      
     ► 
     two years before they ship, 
     
     
  
 
 
	 01:18:11
     ◼
      
     ► 
     I mean, it's not strictly true, right? 
     
     
  
 
 
	 01:18:13
     ◼
      
     ► 
     Like clearly, if all of this is to be believed, 
     
     
  
 
 
	 01:18:17
     ◼
      
     ► 
     there are ideas, there are overall plans, 
     
     
  
 
 
	 01:18:21
     ◼
      
     ► 
     but details can still change less than six months 
     
     
  
 
 
	 01:18:25
     ◼
      
     ► 
     before they will be shown off to the world. 
     
     
  
 
 
	 01:18:27
     ◼
      
     ► 
     - Yeah, I think things like color, 
     
     
  
 
 
	 01:18:30
     ◼
      
     ► 
     I think in particular, 
     
     
  
 
 
	 01:18:31
     ◼
      
     ► 
     maybe a little bit later in the process, right? 
     
     
  
 
 
	 01:18:34
     ◼
      
     ► 
     Apple has whole groups of people that all they do 
     
     
  
 
 
	 01:18:38
     ◼
      
     ► 
     is figure out what colors people will want. 
     
     
  
 
 
	 01:18:40
     ◼
      
     ► 
     And I can see that being something a little bit later 
     
     
  
 
 
	 01:18:43
     ◼
      
     ► 
     in the process, but it is an interesting story either way. 
     
     
  
 
 
	 01:18:47
     ◼
      
     ► 
     And I think this coupled with the Mac Pro 
     
     
  
 
 
	 01:18:52
     ◼
      
     ► 
     and the studio display mini LED version, all of that stuff, 
     
     
  
 
 
	 01:18:56
     ◼
      
     ► 
     like we're seeing a lot of examples of Apple, 
     
     
  
 
 
	 01:19:01
     ◼
      
     ► 
     I don't know if struggling may be too strong of a word, 
     
     
  
 
 
	 01:19:03
     ◼
      
     ► 
     but like continuing to flesh out this transition 
     
     
  
 
 
	 01:19:07
     ◼
      
     ► 
     and their other product lines, 
     
     
  
 
 
	 01:19:09
     ◼
      
     ► 
     where when the world isn't quite back to normal yet, 
     
     
  
 
 
	 01:19:14
     ◼
      
     ► 
     even things like, okay, 
     
     
  
 
 
	 01:19:15
     ◼
      
     ► 
     is the Mac Pro gonna be retooled for AI? 
     
     
  
 
 
	 01:19:18
     ◼
      
     ► 
     Like that's not a COVID thing clearly, 
     
     
  
 
 
	 01:19:20
     ◼
      
     ► 
     but that they exist in a world 
     
     
  
 
 
	 01:19:22
     ◼
      
     ► 
     that changes quickly around them. 
     
     
  
 
 
	 01:19:24
     ◼
      
     ► 
     And sometimes they've got to shift gears. 
     
     
  
 
 
	 01:19:27
     ◼
      
     ► 
     Well, if you wanna find show notes 
     
     
  
 
 
	 01:19:28
     ◼
      
     ► 
     for the stories we spoke about this week, 
     
     
  
 
 
	 01:19:30
     ◼
      
     ► 
     they are in your podcast player and they're on the web 
     
     
  
 
 
	 01:19:33
     ◼
      
     ► 
     at relay.fm/connected/445. 
     
     
  
 
 
	 01:19:37
     ◼
      
     ► 
     There you can also become a member 
     
     
  
 
 
	 01:19:39
     ◼
      
     ► 
     and get connected pro, 
     
     
  
 
 
	 01:19:40
     ◼
      
     ► 
     which is a longer ad free version of the show 
     
     
  
 
 
	 01:19:42
     ◼
      
     ► 
     each and every week. 
     
     
  
 
 
	 01:19:44
     ◼
      
     ► 
     You can find us all online. 
     
     
  
 
 
	 01:19:46
     ◼
      
     ► 
     You can find Mike on a bunch of other shows 
     
     
  
 
 
	 01:19:48
     ◼
      
     ► 
     here on relay.fm. 
     
     
  
 
 
	 01:19:50
     ◼
      
     ► 
     He's also the co-founder over at Cortex brand, 
     
     
  
 
 
	 01:19:52
     ◼
      
     ► 
     go check out their products. 
     
     
  
 
 
	 01:19:54
     ◼
      
     ► 
     You can find Federico at maxstories.net, 
     
     
  
 
 
	 01:19:57
     ◼
      
     ► 
     the home of automation April, 
     
     
  
 
 
	 01:19:59
     ◼
      
     ► 
     and of course of lots of great coverage 
     
     
  
 
 
	 01:20:01
     ◼
      
     ► 
     of everything going on in the Apple world. 
     
     
  
 
 
	 01:20:03
     ◼
      
     ► 
     If you're not reading Mac stories, 
     
     
  
 
 
	 01:20:04
     ◼
      
     ► 
     like what are you even doing? 
     
     
  
 
 
	 01:20:06
     ◼
      
     ► 
     You can find me at 512 pixels 
     
     
  
 
 
	 01:20:09
     ◼
      
     ► 
     and I'm the co-host of Mac power users 
     
     
  
 
 
	 01:20:11
     ◼
      
     ► 
     that we publish every Sunday here on relay.fm. 
     
     
  
 
 
	 01:20:14
     ◼
      
     ► 
     If you're on Macedon, you can find us there. 
     
     
  
 
 
	 01:20:16
     ◼
      
     ► 
     Federico is at mastodon.maxstories.net as Vatici. 
     
     
  
 
 
	 01:20:21
     ◼
      
     ► 
     You can follow Mike at mike.social 
     
     
  
 
 
	 01:20:24
     ◼
      
     ► 
     and you can find me as ismh@eworld.social. 
     
     
  
 
 
	 01:20:28
     ◼
      
     ► 
     I didn't think our sponsors this week. 
     
     
  
 
 
	 01:20:30
     ◼
      
     ► 
     They are Squarespace, Zocdoc and NetSuite. 
     
     
  
 
 
	 01:20:33
     ◼
      
     ► 
     And until next time guys, say goodbye.