445: Do You Have a Trumpet on the Floor?
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[MUSIC PLAYING]
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Hello and welcome to Relay FM.
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That's not what it-- how do we start the show?
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Welcome to Relay FM.
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Welcome to Relay FM.
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Welcome to Relay FM.
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Welcome to our website.
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Welcome to Relay FM, the home of Connected.
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There you go.
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Their fine podcast.
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Let me try that again.
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No, why not?
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Why are you going to keep it?
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I was going to merge from Relay FM.
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This is Connected.
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And hello and welcome to Connected.
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And it came out hello and welcome to Relay FM.
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Hello and welcome to Connected episode 445.
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It's made possible by our sponsors, Squarespace, ZocDoc,
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and NetSuite.
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My name is Stephen Hackett.
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I'm joined by everyone's favorite co-host, Mike Hurley.
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And I am joined by everybody's favorite co-host, Federico
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How are you?
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We're all here.
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We're all here.
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All here together.
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We just talked about penguins for 10 minutes.
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It was a rip-roaring good time over at getconnectedpro.co.
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So that's exactly-- that's the kind of content
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that you can expect from the pro show.
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It's penguins and Earth geography, I would say,
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was on this week's pro show.
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Anyway, so Mike yesterday sends me a link on iMessage.
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He's like, check this out.
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And it's a YouTube video to a channel by Brandon Butch.
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And I see the little number of subscribers
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underneath the channel name, 1 million subscribers.
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And this video, the title is, "This Chat GPT Shortcut
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for iPhone is, all caps, insane!"
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Exclamation point, parentheses.
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Here's how to use it.
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So Brandon did a full-on video, 10 minutes
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of this video about SGPT.
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And I-- obviously, I am very glad to see this video.
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And it's actually a very lovely step-by-step explanation
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of how to set up SGPT and how to use it.
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And I think Brandon did.
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I always say thank you, Brandon, for doing this.
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I think Brandon did an excellent job sort of showing off
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a complex query that you can do in SGPT for playlist generation.
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Brandon asked for a workout playlist
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with a preference for hip hop music
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and a specific number of tracks.
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And of course, SGPT handled that beautifully.
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So I was really happy to see that.
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One of the things I really liked--
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and it's such a simple thing, but it was like, oh,
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this makes so much sense to demo it this way--
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is he doesn't type into the shortcut.
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He speaks into the shortcut.
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Like, he speaks into the text field.
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And it was like, oh, yeah.
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I don't really think to do that.
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But especially for demoing on YouTube,
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it's just like, that is such a sensible way
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of showing how it would work.
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You know what I mean?
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It's just like, oh, that was really clever way
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of showing the action.
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It's just to speak it, which is also pretty natural
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for something like this.
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Yeah, and it makes me realize just how much better
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the video format, whether it's YouTube or TikTok,
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would be for what I do.
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The problem is I don't like making videos.
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And I don't like a certain style, especially on TikTok,
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like a certain style of having to be clickbaity out
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of sheer necessity for the algorithm.
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But that's a different topic.
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In any case, this video is sort of the culmination
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of the sort of feedback that I've seen over the past week.
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And to quote this title, it has been, title case, insane.
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And I'm so happy to see just so many requests and the emails
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and the messages in this court.
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But I've been checking--
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I logged into Twitter to see if people were talking about it.
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And they are.
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And I saw folks sort of sending this
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to some developer relations people from OpenAI,
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which is very cool.
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And it's been sort of very humbling
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to get the sort of feedback that comes with dozens of--
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the last time I checked--
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I'm going to give you actual numbers.
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But the last time I checked, 50,000 people alone
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read the story about SGPT, which for a shortcut,
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that's unprecedented.
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And it wasn't even linked on--
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it's not like the Verge, right, linked to it.
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But it's been picking up naturally
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through Reddit and YouTubers and people on Twitter
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and people on Mastodon.
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Mastodon has been great for this.
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And it's just having thousands of people use this,
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it's been very useful, if only from a design perspective,
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from a creative perspective, to understand, OK,
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here's what people really want.
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And yeah, it's kind of new to me because even Apple Frames,
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which to date, I think, it has been my most popular shortcut.
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But even Apple Frames is very niche and very sort
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of self-contained in terms of audience.
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And so to actually get requests from new people
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and new types of users.
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It was on Tom's Guide.
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There was an article on Tom's Guide talking about it.
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Wait, really?
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Two, recently.
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Do you have any way of knowing how many people have actually
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got the shortcut?
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Yeah, well, not got because I cannot do--
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I cannot do-- oh, look at that, Tom's Guide.
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See, this tells you just how frequently I
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check my analytics, which is very unfrequently.
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I should have a way to see how many people clicked the iCloud
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link for the shortcuts.
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But obviously, I cannot tell how many people installed it
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because installing the shortcut is on icloud.com.
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So there's no way for me to know.
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But yeah, I can probably check the click events on Mac.
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Sorry, and I'll let you know.
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This is one of those things, too, with this shortcut,
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I think, even more than any of your others,
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where the inability for you as the shortcut creator
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to have updates for the shortcut is a real problem.
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Because when it's Apple Frames, I
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don't think it's so much of an issue because I would expect
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the majority of people that use Apple Frames read Mac stories.
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So not completely, but I would expect
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it's more than this, that those people are likely to see
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that you have an update.
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But my expectation is that this shortcut will get and has
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gotten further than your audience.
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When you see YouTubers with large audiences,
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with videos that have been watched hundreds of thousands
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of times or whatever posting about this,
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I think this is just going to continue to keep going out
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there, spreading away from you.
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And then you don't have a way to communicate to people,
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like, hey, I've improved this.
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It's a frustrating part of the system.
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So by the way, it looks like on Mac stories alone,
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about 10,000 people clicked the iCloud.com link
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for the shortcut.
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That, of course, does not include the iCloud.com link
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when it's posted on other places.
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Like on Brandon's channel, the iCloud.com link
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is right there in the description.
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There's no way for me to know how many people
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clicked that link.
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And similarly, it was also on Reddit,
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on both the Apple subreddit and the Shortcuts subreddit.
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And there's no way for me to know how many people clicked
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But really the frustrating part is not having an update
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mechanism inside Shortcut as a creator.
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There's no way, like you said, there's no way for me
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to say right now, hey, there's a new version
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of this shortcut.
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And I actually thought, I actually thought last year,
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we had a discussion with Alex, our developer,
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like, is there a way for us to actually consider our own,
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like Mac stories branded Shortcuts updater?
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And obviously that was not a priority
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with all the other things we're working on.
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But it's something that I've thought about.
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Like, is there like a custom thing that I could do
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that is specific to Mac stories to tell people,
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hey, there's actually a new version of this.
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But the problem with all of these features is that,
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and it's a similar conversation when it comes
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to monetizing Shortcuts.
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The problem is even if you put in this custom code, right,
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people can always remove those actions.
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And there's no way for you as a creator to lock
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certain features from being modified, right?
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So even if I build a Shortcuts updater,
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or even if I build like a way for me to say this shortcut
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only gives you some features if you are a member
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of such and such membership program,
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people can always just go in and remove those actions
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and remove those checks.
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So how can you, there's no real creator support in Shortcuts,
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which understandably Apple is not interested in.
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But it's been a challenge and I'll probably end up building
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my own updater at some point.
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- And I understand why they don't have the ability to do it.
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Like I get it, right?
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It's complicated for one and two,
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it is also like a security risk.
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Like I understand, but then similarly,
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if you have the ability to build your own updater,
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that is worse from a security standpoint
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than if Apple did it, right?
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I would assume.
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- Yeah, I would very much prefer like an official way
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for me to say, hey, this is a shortcut
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that I share with other people
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and other people should know.
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You should build it and remove the stress
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of dealing with this and the time
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of dealing with this from me.
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I would love if Apple had their own way to do this
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that I could take advantage of.
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- Yeah, because they could say like,
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hey, since you last run the shortcut, it has changed.
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This is the way it's changed.
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Do you still want to do it?
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- Exactly, that's all I want.
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Like a little sparkle updater built inside the shortcut,
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but it is what it is.
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And so I'm busy working on updates.
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I think we're gonna talk about this later in the show,
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but yeah, it's been wild to see people use this in action
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and sort of the things they ask,
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which is, you know, it's pretty cool to see,
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and like, I actually didn't think about this myself
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and people have been using it this way.
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- Boys, the time has come.
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- The calls have been answered.
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The YouTube app is getting SharePlay support.
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- Really finally we can watch unboxing videos together.
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This is gonna be a YouTube premium feature,
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at least to start.
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It's also going to become along with a new enhanced
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1080p video quality setting, which Google, YouTube says,
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will make the videos extra crisp and clear.
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I guess it's just, I see that as less compression
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on their videos.
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I would hazard a guess that this will probably be
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the most widely used experience like of SharePlay so far.
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Like I could imagine this being,
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even though it's just for premium, one it is logical, right?
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Like I actually think of all the kinds of video content
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you might watch with other people.
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YouTube videos, I think actually make the most sense
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as opposed to like the latest episode of The Mandalorian
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or a full movie.
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Obviously, you know, listeners of this show will know
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that lots of people use SharePlay for lots of things.
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We know that now, remember that?
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When I asked everyone to write in
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with their SharePlay experiences and they did.
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So, you know, I know that people use it,
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but I think like YouTube is like a really interesting source
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for SharePlay.
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So I think this is actually a pretty cool thing.
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And I'm pleased to see Google adopting
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a new Apple technology like this one,
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where there isn't so much of an impetus for them to do it
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other than the fact that this would actually be good
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for their users to do it.
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- Yeah, yeah, I agree.
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And it's especially fascinating to see this
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when you consider how SharePlay works in FaceTime
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and iMessage, and especially iMessage being one of the,
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one of the things that Google hates about, you know,
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what Apple is doing with locking on iOS and the iPhone.
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This is an iMessage feature that is only available
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to iMessage users and it won't work with text messaging
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on Android and still they're going to enable this
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for YouTube, which I think is the right call.
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I just think it's a little bit ironic
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coming from the company.
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- The 15 inch MacBook Air is apparently coming soon.
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Production is underway according to multiple
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supply chain sources, which could indicate
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a late April or early May launch.
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I mentioned this because Federico,
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you had mentioned being intrigued
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about the biggest MacBook Air possible.
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So maybe you'll be able to get your hands on one
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before WWDC?
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- Well, that's too bad because I just bought an M2 MacBook Air.
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- Okay, okay.
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- And I'm using it to record right now.
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- Oh, you're using it right now?
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- Okay, patented Federico Fittiti review time.
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What do you think of it?
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- I love it, man.
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I just love it. - Isn't it incredible?
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Did you get the good color?
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You got the good color, right?
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- What's the good color?
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- No, I got starlight.
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I got starlight because it goes really well
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with my furniture.
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- Okay. - That's why.
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- You know what?
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I'll give that to you.
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- Yeah. - For you,
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I can understand that.
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But I still think the best color is midnight.
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- Man, I'm so glad I got to surprise you both
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with this today.
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When I saw the topic in the document,
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I didn't want to add anything and just bring it on you
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because that's what I do.
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I love it, I love it.
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I mean, just how lightweight it is
00:14:33
◼
►
compared to Sylvia's 14-inch MacBook Pro.
00:14:36
◼
►
Like, it's wild to me just how portable it is.
00:14:41
◼
►
Love the keyboard, love the battery life.
00:14:46
◼
►
Display size is great.
00:14:48
◼
►
I realize, you know, it's like a slightly bigger iPad Pro.
00:14:52
◼
►
Obviously, what's so, and look,
00:14:54
◼
►
this is all part of something I've been working on,
00:14:59
◼
►
a story that has taken me into many different directions
00:15:03
◼
►
over the past five months or so.
00:15:05
◼
►
And it continues to evolve over time.
00:15:08
◼
►
Essentially, I'm using this in clamshell mode
00:15:13
◼
►
with my studio display, which is in and of itself
00:15:16
◼
►
like one of the many things that leads me
00:15:18
◼
►
to prefer Mac OS to iPad OS right now.
00:15:21
◼
►
Because yeah, I have this computer
00:15:24
◼
►
in a 12 South Bookark stand by the right side of my desk.
00:15:28
◼
►
Very nice, very cool looking accessory.
00:15:30
◼
►
And I can just slot it in and it's closed,
00:15:35
◼
►
but it lets me work on the studio display.
00:15:37
◼
►
I can, why can I not do the same with my iPad Pro?
00:15:40
◼
►
I don't understand.
00:15:41
◼
►
And of course, the thing that's so,
00:15:44
◼
►
look, I'll be honest, I am feeling mixed feelings
00:15:49
◼
►
really right now because what's so funny,
00:15:55
◼
►
actually no, what's so liberating,
00:15:58
◼
►
I think is a better word.
00:15:59
◼
►
And what's so just fun is having the freedom
00:16:04
◼
►
to do whatever I want with my computer
00:16:06
◼
►
in terms of software, right?
00:16:08
◼
►
Just I went in, I installed Audio Hijack,
00:16:10
◼
►
I installed a bunch of utilities for changing how,
00:16:13
◼
►
sort of enhancing Mac OS multitasking,
00:16:16
◼
►
trying to make it a little more similar
00:16:18
◼
►
to Windows snapping, for example.
00:16:21
◼
►
I installed the Logy Options software
00:16:24
◼
►
so that now I can customize how my mouse works
00:16:27
◼
►
and how my keyboard works.
00:16:29
◼
►
Just being able to do whatever I want with software.
00:16:32
◼
►
But the thing is mixed feelings,
00:16:35
◼
►
because I cannot do whatever I want with the hardware, right?
00:16:38
◼
►
At the end of the day, it's still a laptop.
00:16:41
◼
►
And I saw many times I tried to touch the screen already
00:16:44
◼
►
and it doesn't do anything.
00:16:46
◼
►
And of course you cannot fold it all the way back
00:16:50
◼
►
and sort of hide the keyboard.
00:16:51
◼
►
- Well, you can one time and then that's it.
00:16:55
◼
►
- It's a one time and one time only.
00:16:56
◼
►
So savor that opportunity if you really want to do it.
00:17:01
◼
►
But like, it's always gonna be a laptop.
00:17:03
◼
►
- Except for the one thing that you are already doing
00:17:05
◼
►
where you are able to turn it into a desktop,
00:17:07
◼
►
which admittedly is not as exciting
00:17:08
◼
►
as turning a laptop into a tablet and vice versa.
00:17:14
◼
►
And so unfortunately, and this is a topic that I think
00:17:18
◼
►
I'll throw this idea that I will need to develop further
00:17:23
◼
►
in the story that I'm working on,
00:17:24
◼
►
that we'll talk about over the next few weeks.
00:17:26
◼
►
An imaginary gunpoint right now,
00:17:30
◼
►
like if someone were to came to me,
00:17:33
◼
►
and I like to be a little tragic with these things,
00:17:35
◼
►
but it helps the thought exercise.
00:17:38
◼
►
At an imaginary gunpoint,
00:17:39
◼
►
what I choose right now in April, 2023.
00:17:43
◼
►
And it's a non-lethal gunpoint, so don't worry about it.
00:17:47
◼
►
But it's just--
00:17:48
◼
►
- Then what's the point of the gunpoint?
00:17:49
◼
►
- Well, it's for the scene of it, right?
00:17:52
◼
►
It's for the drama of it.
00:17:53
◼
►
Like pick one, Mac OS or iPad OS,
00:17:57
◼
►
use a Mac or use an iPad.
00:17:58
◼
►
I gotta go with Mac OS right now.
00:18:01
◼
►
I gotta go with Mac OS because ultimately,
00:18:07
◼
►
while I'm really missing the ability to use it as a tablet
00:18:12
◼
►
and to touch the screen and to just carry it with me
00:18:17
◼
►
as like a touch device,
00:18:19
◼
►
ultimately I can do more things with the software
00:18:21
◼
►
and this is an essential point for me.
00:18:25
◼
►
I can tweak the multitasking to my liking,
00:18:29
◼
►
which I cannot do on iPad OS.
00:18:31
◼
►
So if I had to pick one,
00:18:34
◼
►
iPad and me, we've had so many great memories together.
00:18:38
◼
►
And I'm still using an iPad.
00:18:39
◼
►
I'm still using an iPad Pro
00:18:40
◼
►
because I love reading my articles and watching TV shows
00:18:45
◼
►
and doing tablet things with the iPad.
00:18:49
◼
►
But it hasn't grown and it hasn't gone in a direction
00:18:53
◼
►
that is conducive, I think, to my work
00:18:58
◼
►
and to what I need to do.
00:18:59
◼
►
And so even though I love it,
00:19:03
◼
►
what's that, Steven, what's that Death Cab for Cutie song
00:19:07
◼
►
you referenced in your MacBook Air story?
00:19:11
◼
►
- I'm War of Head versus Heart?
00:19:13
◼
►
- Yes, it's exactly that line.
00:19:17
◼
►
Like my heart is, you know, it belongs to the iPad Pro,
00:19:22
◼
►
but my head tells me, look, man,
00:19:26
◼
►
you just are faster and you do better work, faster work,
00:19:31
◼
►
more work in less time on Mac OS.
00:19:35
◼
►
And so if I had to pick Mac OS,
00:19:38
◼
►
this computer right here is the perfect balance
00:19:41
◼
►
for me so far.
00:19:42
◼
►
- That's Crooked Teeth is the song name.
00:19:44
◼
►
- Thank you.
00:19:45
◼
►
- And you're using it with the studio display.
00:19:47
◼
►
You're just using like the single Thunderbolt cable
00:19:50
◼
►
lifestyle and just plugging it in
00:19:52
◼
►
and letting everything go from there.
00:19:54
◼
►
- See, this is the thing I cannot be too detailed about.
00:19:58
◼
►
You guys know why, but yes,
00:20:01
◼
►
I am using a single Thunderbolt cable.
00:20:04
◼
►
Well, no, I can be a little detailed.
00:20:06
◼
►
I'm using that USB-C switch we talked about.
00:20:11
◼
►
What was it called?
00:20:14
◼
►
Not the CableCon, the other one.
00:20:17
◼
►
- No, it wasn't the CableCon.
00:20:18
◼
►
It was the, wait, what's the name?
00:20:20
◼
►
It's under my desk, I don't remember.
00:20:22
◼
►
- Just crawl under there and look, we'll stick around.
00:20:27
◼
►
- Did we talk about this in the main show
00:20:29
◼
►
or in the pro show?
00:20:31
◼
►
- I don't know, but if you haven't heard the pro show,
00:20:33
◼
►
it's easy to find relay.fm/connected/join.
00:20:37
◼
►
- It doesn't have a logo.
00:20:38
◼
►
It doesn't have a logo on it.
00:20:40
◼
►
And so I don't remember the name
00:20:41
◼
►
because it doesn't have a logo on it,
00:20:42
◼
►
but I'm using a USB-C switch
00:20:44
◼
►
that goes into the studio display.
00:20:46
◼
►
So I guess I'm using USB-C rather than Thunderbolt,
00:20:51
◼
►
but still everything works.
00:20:53
◼
►
The speakers work, I can change the brightness.
00:20:56
◼
►
I can issue software updates for the studio display.
00:20:59
◼
►
- That's a fun process.
00:21:01
◼
►
- That's a fun thing to do.
00:21:03
◼
►
But yeah, I am using, to paint you a picture,
00:21:08
◼
►
I am using, I now have finalized a desk setup
00:21:13
◼
►
where I can slot in different types of computers
00:21:19
◼
►
and I can switch between all of them with a single cable,
00:21:23
◼
►
the MX Keys Mini Keyboard and the Logilift Mouse.
00:21:28
◼
►
They support three devices and I can use all of them
00:21:32
◼
►
with the studio display.
00:21:33
◼
►
So that's the idea.
00:21:35
◼
►
- I found the link.
00:21:36
◼
►
We did speak about it on the pro show,
00:21:38
◼
►
but you're using the Conball USB switch two-in-one output.
00:21:42
◼
►
- Conball. - Thank you.
00:21:43
◼
►
The Conball, yes, that's what I'm using.
00:21:46
◼
►
- But the ball kind, not the cable kind.
00:21:49
◼
►
- Yes, and the Bookarc, of course,
00:21:53
◼
►
the Bookarc, you can put in the MacBook Air
00:21:57
◼
►
or the iPad Pro with the smart,
00:21:59
◼
►
what's it called, Smart Folio?
00:22:02
◼
►
Not the Magic Keyboard
00:22:03
◼
►
because the Magic Keyboard makes it too thick.
00:22:06
◼
►
But obviously the iPad Pro, the screen doesn't turn off
00:22:10
◼
►
when it's connected to an external display.
00:22:13
◼
►
So you're always gonna have that thing in your eyesight.
00:22:17
◼
►
It is what it is.
00:22:20
◼
►
- I recently tried my MacBook Pro in clamshell mode
00:22:24
◼
►
'cause my setup now is a 14-inch MacBook Pro
00:22:27
◼
►
off to the left with the open as a second screen
00:22:31
◼
►
and then the studio display right in front of me.
00:22:34
◼
►
And I was like, well, it would be neater looking
00:22:36
◼
►
like a little bit tidier if I used clamshell,
00:22:38
◼
►
but I really like having the second screen.
00:22:41
◼
►
So I work on the studio display
00:22:43
◼
►
and then my Mac is usually to do it and time reopen
00:22:47
◼
►
kind of half and half.
00:22:48
◼
►
And then right now, Audio Hijack and Zoom
00:22:50
◼
►
are also over there.
00:22:52
◼
►
But the clamshell mode thing is pretty sweet
00:22:55
◼
►
and it's gotten a lot better, I think,
00:22:57
◼
►
with the Apple Silicon Macs.
00:23:00
◼
►
I know when I used to use it a bunch
00:23:02
◼
►
and on Intel Macs, like sometimes they would get confused.
00:23:06
◼
►
Like, oh, there's not display plugged in
00:23:07
◼
►
or it'd be the wrong resolution or something.
00:23:09
◼
►
And I know from listeners of MPU and other folks
00:23:14
◼
►
that use clamshell mode, it seems really solid now,
00:23:18
◼
►
which is good.
00:23:19
◼
►
Has that been your experience?
00:23:23
◼
►
Like it does the right thing when you plug it in?
00:23:25
◼
►
- Well, at least so far.
00:23:28
◼
►
Now that I'm thinking about it,
00:23:31
◼
►
like I've actually had one time yesterday,
00:23:36
◼
►
this is sort of unrelated to what you said,
00:23:38
◼
►
but in terms of like plugging this in,
00:23:41
◼
►
the USB-C switch sort of reset itself to input number one
00:23:46
◼
►
and Mac OS needs to go on input number two,
00:23:53
◼
►
but that only happened one time.
00:23:55
◼
►
I don't know why these switches can be weird, I'm guessing.
00:23:59
◼
►
But everything else with the display worked as intended.
00:24:03
◼
►
And this is actually also going into the...
00:24:05
◼
►
Wait, we talked about this.
00:24:07
◼
►
I think it was also on the Pro Show.
00:24:09
◼
►
So hey, the exclusivity time, I guess, is over now.
00:24:14
◼
►
I'm using the- - The statute of limitations.
00:24:17
◼
►
- Yes, this is actually going
00:24:18
◼
►
through the Microsoft audio doc
00:24:21
◼
►
that we discussed on the Pro Show.
00:24:24
◼
►
So that's acting as the sort of video host device
00:24:30
◼
►
so it's actually going MacBook Air, Microsoft audio doc,
00:24:35
◼
►
USB-C switch, studio display.
00:24:38
◼
►
Sounds complicated.
00:24:40
◼
►
I'm actually very happy with my cable management,
00:24:43
◼
►
but it totally works and I'm getting a 5K image here.
00:24:47
◼
►
So, you know, there's no latency or anything.
00:24:50
◼
►
It just works.
00:24:51
◼
►
Speakers work, brightness works, so.
00:24:54
◼
►
- This isn't your first Apple Silicon Mac, is it?
00:24:56
◼
►
You had an M1 Mac-
00:24:57
◼
►
- I had a review unit for a 14-inch Mac Pro OS here.
00:25:02
◼
►
- Ah, yes, yes, yes, yes, yes, yes.
00:25:08
◼
►
- It's nice to play around with Mac OS again.
00:25:12
◼
►
It's kind of scary and daunting initially
00:25:17
◼
►
coming from years of iPad OS.
00:25:20
◼
►
And I probably never kicked the habit
00:25:25
◼
►
of trying to use this as a touch device
00:25:29
◼
►
for so many little interactions that often are just so,
00:25:33
◼
►
are just faster or easier with the finger
00:25:36
◼
►
compared to just using a track pad.
00:25:38
◼
►
Like sometimes I just wanna touch a button
00:25:41
◼
►
or scroll by touching the screen,
00:25:43
◼
►
which is why I absolutely cannot wait for Apple
00:25:47
◼
►
to make a hybrid computer of that kind,
00:25:49
◼
►
but that's gonna be a couple of years out.
00:25:52
◼
►
This is not my first rodeo with an Apple Silicon Mac.
00:25:55
◼
►
And of course I also had, you're right,
00:25:58
◼
►
I also had an M1 Mac Mini.
00:26:00
◼
►
I still have the M1 Mac Mini.
00:26:02
◼
►
I got a refurbished one,
00:26:03
◼
►
but that's now sitting in a closet,
00:26:07
◼
►
being my little home server
00:26:09
◼
►
that I use for my music library,
00:26:10
◼
►
that I use for Hazel automations
00:26:13
◼
►
and a bunch of other Mac Mini things.
00:26:16
◼
►
But yeah, that's still,
00:26:17
◼
►
it's now being put out in a closet,
00:26:21
◼
►
live in its retirement in a very cozy home.
00:26:25
◼
►
- Passionate Ones,
00:26:27
◼
►
we're gonna be recording our members special
00:26:29
◼
►
here pretty soon.
00:26:30
◼
►
All members of Relay FM shows
00:26:32
◼
►
get access to all of our annual specials every summer.
00:26:34
◼
►
And Mike, you can tell us what we have planned
00:26:37
◼
►
and where they can go.
00:26:38
◼
►
- Yeah, we're gonna be doing a special edition
00:26:40
◼
►
of the quizzes where I need your help
00:26:43
◼
►
to fill out a form that is in the show notes.
00:26:46
◼
►
It is called Do the Passionate Ones Know Mike?
00:26:48
◼
►
There's a selection of questions about me.
00:26:51
◼
►
You need to answer them,
00:26:52
◼
►
like what is my favorite X, Y, and Z?
00:26:55
◼
►
And I will then be quizzing Federico and Steven
00:26:58
◼
►
on your answers.
00:27:01
◼
►
So they will have to try and guess
00:27:03
◼
►
what you think I like the most.
00:27:06
◼
►
You know how we've done this,
00:27:08
◼
►
the passionate ones quizzes that we've done before.
00:27:11
◼
►
This one will be about me
00:27:13
◼
►
and that will be recorded for our membership special
00:27:16
◼
►
and the scoring will carry over.
00:27:18
◼
►
So that whatever is scored will be added
00:27:21
◼
►
to the overall totals
00:27:22
◼
►
and we will update you on those totals in due course
00:27:25
◼
►
if you do not decide to do the right thing
00:27:30
◼
►
and check out the member special.
00:27:32
◼
►
- This episode of Connected is brought to you by Squarespace,
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how does someone come across you?
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Which channels are the most effective?
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Well, you can analyze all of that in Squarespace
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You can build a signup form on your website
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You can customize the email so it matches your brand,
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This is probably my favorite part about Squarespace.
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and Squarespace has powerful tools for things like blogging,
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sharing stories, photo galleries, you can host podcasts,
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all sorts of stuff with Squarespace
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and you don't have to build that on day one.
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So if you wanna add that to your site down the road,
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Head on over to squarespace.com/connected for a free trial.
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00:29:41
◼
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Sometime ago, the Steve Jobs archive was created
00:29:46
◼
►
and this is from a selection of people in Steve's life.
00:29:51
◼
►
So I believe it's being led by Lorraine Pao Jobs
00:29:58
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►
and Johnny Ive, I think, are two of the key individuals
00:30:02
◼
►
that are putting together the archive.
00:30:04
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►
Do you remember who else was involved in this, boys?
00:30:07
◼
►
If you don't know, it's okay, if not.
00:30:10
◼
►
- I can find it, I'll find it in a minute.
00:30:12
◼
►
'Cause now their website did have this information
00:30:16
◼
►
and I've gone to look at it now,
00:30:17
◼
►
but now it's all around this book that they've released.
00:30:20
◼
►
They've put together a bunch of things
00:30:23
◼
►
and they've released a book called
00:30:26
◼
►
Make Something Wonderful.
00:30:27
◼
►
And it is a selection, a heavily curated selection
00:30:31
◼
►
of things from Jobs's life.
00:30:34
◼
►
So it's speeches, emails, imagery,
00:30:40
◼
►
and some conversations with people in his life.
00:30:43
◼
►
And it's all sort of like narrated through,
00:30:47
◼
►
like there's context given around
00:30:49
◼
►
the things that are in this book.
00:30:51
◼
►
It is available on the web.
00:30:53
◼
►
There is an EPUB.
00:30:54
◼
►
There is also a physical version, but it is not for sale.
00:30:59
◼
►
So I have seen some of these on Instagram
00:31:02
◼
►
and also Disney have been giving it out
00:31:08
◼
►
to some employees too.
00:31:10
◼
►
I'll put a link in the show notes
00:31:11
◼
►
to a post on Daring Fireball,
00:31:13
◼
►
which has some information about this,
00:31:15
◼
►
but also there's a really beautiful letter
00:31:17
◼
►
that's Disney CEO, Bob Iger,
00:31:19
◼
►
accompanied with the versions given
00:31:21
◼
►
to some employees at Disney,
00:31:22
◼
►
talking about their relationship.
00:31:24
◼
►
Have you read this?
00:31:27
◼
►
- Steven, have you read it?
00:31:28
◼
►
- Not fully.
00:31:29
◼
►
I started on it last night, but didn't finish it.
00:31:32
◼
►
- Yeah, I was like, I am going to read it,
00:31:35
◼
►
but it's actually quite long,
00:31:37
◼
►
like longer than I was expecting it to be.
00:31:40
◼
►
And I will go through it eventually.
00:31:44
◼
►
Like it's something I really want to,
00:31:46
◼
►
like I've gone through and I've looked through the imagery
00:31:48
◼
►
and like sort of skimmed through it,
00:31:49
◼
►
but it's something that I actually don't want to rush
00:31:53
◼
►
because I think that there could be, not there could be,
00:31:55
◼
►
I can see that there are some,
00:31:58
◼
►
some really interesting things in this
00:32:00
◼
►
that I'm happy exist in the world, right?
00:32:05
◼
►
Like there are books and there will be books
00:32:08
◼
►
and there will be many more books, right?
00:32:10
◼
►
There will be books forever about Steve Jobs
00:32:13
◼
►
and people will be able to make whatever decisions they want
00:32:18
◼
►
about him and his life and his attitude and times
00:32:21
◼
►
and all that kind of stuff.
00:32:23
◼
►
- What I really like about this is the web layout.
00:32:26
◼
►
I feel like I should point out the web.
00:32:28
◼
►
It's super well done, incredibly smooth.
00:32:30
◼
►
And I love the, just how the table of contents works,
00:32:35
◼
►
especially on mobile.
00:32:36
◼
►
Like it's not always that you find a book on the web
00:32:41
◼
►
that is totally supported on iPhone.
00:32:44
◼
►
I mean, no surprise.
00:32:45
◼
►
I mean, it's a book about Steve Jobs and, you know,
00:32:49
◼
►
people who worked on the original iPhone
00:32:52
◼
►
are directly involved in the making of this,
00:32:54
◼
►
but sort of tapping the table of contents and, you know,
00:32:58
◼
►
that animation that sort of zooms out,
00:33:00
◼
►
all the pages zooms out and you can scroll very quickly,
00:33:05
◼
►
very smooth in Safari.
00:33:06
◼
►
I just, I love it.
00:33:07
◼
►
It's so well done.
00:33:08
◼
►
And it's so much, like so much better than I think
00:33:12
◼
►
having a regular EPUB or even like a regular iBook
00:33:17
◼
►
in the books app.
00:33:19
◼
►
I think this is so much nicer and there's actually
00:33:22
◼
►
quite a few things here that I would like to steal
00:33:25
◼
►
for, you know, a future version of something like this
00:33:30
◼
►
on Mac stories.
00:33:31
◼
►
Like I just love even on desktop with a mouse,
00:33:35
◼
►
you can just click and scroll through this progress bar
00:33:38
◼
►
on the right side to go through all the different areas
00:33:41
◼
►
of Steve Jobs.
00:33:42
◼
►
It's so well done on the web.
00:33:44
◼
►
I'm a huge fan of this web.
00:33:46
◼
►
- I think it's Lorem Powell Jobs, Tim Cook and Johnny Iovine
00:33:49
◼
►
are like some of the leads of this, like the archive.
00:33:53
◼
►
I'm sure that there are many people involved in it.
00:33:55
◼
►
I was just Googling around there while you were talking
00:33:58
◼
►
about that Federico and I can't find anything more
00:34:00
◼
►
They announced it together at the Recode conference
00:34:02
◼
►
a little while ago and then they had some small pieces
00:34:05
◼
►
of information, but this is the first big thing.
00:34:07
◼
►
The website is designed by Love From and it's typeset
00:34:11
◼
►
and Love From Serif.
00:34:13
◼
►
This makes me feel so good that this is something
00:34:18
◼
►
Johnny is doing.
00:34:20
◼
►
Like this feels like he is honoring him.
00:34:25
◼
►
Like he is able to honor Steve by having his new project
00:34:30
◼
►
work on something like this.
00:34:34
◼
►
And I just find it to me, it's just such a beautiful thing.
00:34:38
◼
►
It warms my heart.
00:34:40
◼
►
I would agree.
00:34:41
◼
►
I've only looked at this on the web and I thought
00:34:44
◼
►
that the web layout was beautiful and like the way
00:34:46
◼
►
that the timeline updates and the way that you can do
00:34:48
◼
►
the zooming out of the timeline and all that kind of stuff
00:34:50
◼
►
is like really nice.
00:34:52
◼
►
And it has the sense of feeling like an exhibition
00:34:57
◼
►
on the web, right?
00:34:58
◼
►
That like you could go somewhere and see this.
00:35:02
◼
►
Like the way that they take so much space
00:35:04
◼
►
between the imagery.
00:35:05
◼
►
So like even though it's scrolling, you kind of get
00:35:10
◼
►
one image at a time, but without it scrolljacking
00:35:14
◼
►
Yeah, I think that this is beautiful.
00:35:16
◼
►
And I think Steven, you put a note in that the EPUB
00:35:18
◼
►
is not so good.
00:35:20
◼
►
It's just very straightforward.
00:35:21
◼
►
Like the web is totally the way to do this.
00:35:25
◼
►
It should be as iBooks author.
00:35:26
◼
►
Yeah, iBooks author.
00:35:29
◼
►
Yeah, the EPUB is just very straightforward.
00:35:32
◼
►
The iBooks or Apple Books version, I guess,
00:35:35
◼
►
is kind of in between, but the way to read this
00:35:38
◼
►
is on the web for sure.
00:35:39
◼
►
You know, then download the EPUB for all eternity.
00:35:42
◼
►
That like the logo that they have made
00:35:45
◼
►
that's accompanying this, which I think is new,
00:35:47
◼
►
which I think is the logo for the Steve Jobs archive
00:35:50
◼
►
is just incredible.
00:35:51
◼
►
It's incredible.
00:35:53
◼
►
It looks like a key and an apple tree
00:35:55
◼
►
and an apple fell out of the tree.
00:35:57
◼
►
Johnny Ive is the best.
00:36:00
◼
►
I love him so much.
00:36:01
◼
►
I just got to say like, I just love him.
00:36:03
◼
►
This is something that's so special.
00:36:05
◼
►
I'm gonna, I want to sit like down and like look
00:36:09
◼
►
through this thing and take out a bunch of quotes.
00:36:11
◼
►
Like I'm gonna pour time into this.
00:36:13
◼
►
Yeah, me too.
00:36:14
◼
►
But in true connected style,
00:36:16
◼
►
why don't we roast Steve Jobs office?
00:36:19
◼
►
There are two images of his office.
00:36:22
◼
►
They are, I've got the links in our document
00:36:25
◼
►
and they'll be in the show notes.
00:36:26
◼
►
They're like two links from the archive.
00:36:29
◼
►
I have seen, I think we have both, all of us seen images
00:36:34
◼
►
from this photo shoot before,
00:36:36
◼
►
because I am familiar with this.
00:36:38
◼
►
Yeah, image 65, which is the second link,
00:36:43
◼
►
that photo I know I've seen before
00:36:45
◼
►
because of the tiny little cheese grater model.
00:36:50
◼
►
Is that a model?
00:36:51
◼
►
Is that what that is?
00:36:52
◼
►
I think we talked about, you know,
00:36:53
◼
►
what if Apple made a power Mac that small at some point?
00:36:56
◼
►
I was very confused by that part of the image.
00:37:00
◼
►
Like I was like, is there a perspective issue?
00:37:03
◼
►
Like what is going on here?
00:37:05
◼
►
No, it's a little model.
00:37:06
◼
►
I get it now.
00:37:07
◼
►
But like when I was first looking at it earlier,
00:37:09
◼
►
I was like, wait, what is going on?
00:37:12
◼
►
So he's got a 30 inch Apple cinema display,
00:37:17
◼
►
aluminum cinema display on the floor.
00:37:20
◼
►
One of the pictures, you can see a smaller one.
00:37:22
◼
►
Like he got the upgrade to the 30
00:37:24
◼
►
and didn't want to use the 24 or whatever he had before.
00:37:28
◼
►
Which he just yeeted off the desk, it's gone forever.
00:37:31
◼
►
He did, he did.
00:37:32
◼
►
Does he have a picture of himself on his desk?
00:37:36
◼
►
No, I don't think that's a picture of himself.
00:37:38
◼
►
I would hazard against and say that's his dad.
00:37:42
◼
►
That's what I'm going to say.
00:37:42
◼
►
I don't know.
00:37:43
◼
►
It is a picture of a man on a desk, on the desk, right?
00:37:47
◼
►
Oh, sort of kind of looks like him.
00:37:50
◼
►
Whatever it is, that image on the back is a hand print.
00:37:54
◼
►
You see that?
00:37:56
◼
►
Like if you look at the other image,
00:37:58
◼
►
it looks like it's like standing against the thing
00:38:00
◼
►
and there's like a hand print on one side maybe,
00:38:03
◼
►
or maybe that's something else
00:38:04
◼
►
and the image is leaning against it.
00:38:06
◼
►
Because like, here's the key thing to take away gang,
00:38:08
◼
►
Steve Jobs, messy boy, big messy boy.
00:38:11
◼
►
That's why this image has been pretty infamous
00:38:15
◼
►
that Steve Jobs, messy office, you know, like.
00:38:19
◼
►
Well, I never noticed a detail that I appreciate.
00:38:24
◼
►
He had Genelec speakers on his desk.
00:38:28
◼
►
Well, that's a choice, Steve.
00:38:29
◼
►
I was going to ask you two about this.
00:38:32
◼
►
What Genelec was, their speakers, huh?
00:38:35
◼
►
Yeah, that's a good choice.
00:38:36
◼
►
I had a bunch of Genelec speakers myself a few years ago,
00:38:40
◼
►
that's a great brand.
00:38:42
◼
►
That's a choice, that's a choice.
00:38:44
◼
►
There are a couple of things I noticed.
00:38:45
◼
►
One, where he's sitting, look at that phone.
00:38:48
◼
►
I mean, who is he, the president?
00:38:51
◼
►
Look at all the buttons on that thing.
00:38:53
◼
►
Like of course he has like a lot of lines.
00:38:56
◼
►
He's the CEO of Apple.
00:38:57
◼
►
Like one of those buttons is Johnny,
00:38:59
◼
►
one of those buttons is Tim Cook,
00:39:00
◼
►
one of those buttons is Eddy Cue, et cetera.
00:39:03
◼
►
Right next to it, I noticed a water bottle.
00:39:06
◼
►
I believe that's a Smart Water is the brand.
00:39:08
◼
►
That's my water of choice.
00:39:09
◼
►
I like Smart Water.
00:39:10
◼
►
It's really good.
00:39:11
◼
►
It's also what he would drink during keynotes.
00:39:13
◼
►
Like you always see Smart Water on stage.
00:39:16
◼
►
When he would like flick the thing
00:39:17
◼
►
and he had that like very particular way of drinking.
00:39:20
◼
►
Yep, very consistent.
00:39:21
◼
►
You would hear it on his lav mic, you know.
00:39:23
◼
►
The image when he's standing, bookshelf, right?
00:39:26
◼
►
There's a few things about the bookshelf
00:39:27
◼
►
that's interesting to me.
00:39:28
◼
►
One, huge basket on the top of the bookshelf,
00:39:30
◼
►
which is weird.
00:39:31
◼
►
On the left, second down,
00:39:33
◼
►
just tons of bottles of something.
00:39:36
◼
►
It looks like Aesop to me, but could be anything,
00:39:38
◼
►
but like little bottles with droppers.
00:39:41
◼
►
Whatever they are, lots of them, right?
00:39:43
◼
►
Lots and lots of bottles or something.
00:39:45
◼
►
It's interesting.
00:39:46
◼
►
Hey, what's up with the dude creeping from the window?
00:39:49
◼
►
Oh, I made you look.
00:39:50
◼
►
Oh, darn it.
00:39:51
◼
►
I'm like, where?
00:39:58
◼
►
He has a camcorder on the floor.
00:40:01
◼
►
Maybe like what's that cannon one
00:40:02
◼
►
everyone busted after for a long time?
00:40:05
◼
►
In the image where he's sitting,
00:40:06
◼
►
there's like a stack of things.
00:40:08
◼
►
There's a trumpet.
00:40:09
◼
►
Oh, that's a trumpet.
00:40:11
◼
►
It is a trumpet.
00:40:13
◼
►
Maybe one of his kids plays trumpet.
00:40:15
◼
►
He couldn't even be bothered to remove the shipping label
00:40:18
◼
►
from the box on the floor.
00:40:20
◼
►
They'll deal with that later on.
00:40:21
◼
►
You can see the barcode.
00:40:22
◼
►
I could probably try and scan it and add it to deliveries.
00:40:26
◼
►
There's like a tripod to sit in there too.
00:40:30
◼
►
Man, this is it.
00:40:32
◼
►
This is just good.
00:40:33
◼
►
This is good stuff.
00:40:36
◼
►
This picture is so full of detail.
00:40:40
◼
►
The lamp, the lamp isn't the floor lamp.
00:40:43
◼
►
It's isn't, I bet it's not plugged in.
00:40:46
◼
►
Look at that cable on the floor.
00:40:47
◼
►
I bet it's not plugged in.
00:40:49
◼
►
It's also kind of weirdly,
00:40:50
◼
►
oh, we can't see what's past it,
00:40:51
◼
►
but it seems like it's kind of in the middle of the floor.
00:40:55
◼
►
So, Steve Jobs, you know,
00:40:57
◼
►
that very famous photo in the eighties
00:40:59
◼
►
where he's in an empty apartment, right?
00:41:01
◼
►
Sitting on the floor and you see this picture.
00:41:03
◼
►
This is what having a family does to you.
00:41:05
◼
►
This is what happens.
00:41:06
◼
►
When you're young and single and cool,
00:41:08
◼
►
you can be, you can have a minimal life.
00:41:10
◼
►
And then I bet half this stuff is his kids stuff.
00:41:13
◼
►
They drug in there.
00:41:14
◼
►
Yeah, well, this to me is older Steve in that way,
00:41:17
◼
►
because if you've read "Small Fry",
00:41:19
◼
►
have you read "Small Fry"?
00:41:21
◼
►
It's Lisa Brennan's book.
00:41:22
◼
►
Lisa Brennan Shops' book.
00:41:24
◼
►
When she was young, he was still very particular.
00:41:28
◼
►
That's a great book.
00:41:29
◼
►
It's a weird and interesting book.
00:41:33
◼
►
It's a, I like it a lot.
00:41:35
◼
►
Anything else here?
00:41:37
◼
►
I like the little mobile or kind of like
00:41:41
◼
►
the little statue piece of art on top of the speaker.
00:41:46
◼
►
That looks fun.
00:41:47
◼
►
That probably costs like $900,000, that thing.
00:41:51
◼
►
It's some famous piece.
00:41:53
◼
►
Whatever that is, is just obscene.
00:41:56
◼
►
He uses the dock on the bottom.
00:42:00
◼
►
Which is a move.
00:42:01
◼
►
A lot of stuff on the desktop,
00:42:03
◼
►
but not a ton, maybe like a dozen things,
00:42:07
◼
►
folders and documents there down the right-hand side.
00:42:10
◼
►
But there's a gap.
00:42:11
◼
►
There's a gap and one's off to the side,
00:42:13
◼
►
so he's not sorting by name or anything automatically.
00:42:16
◼
►
That's just like living there, living its own life.
00:42:20
◼
►
Yeah, you just drug it over there.
00:42:22
◼
►
Is that the word drug?
00:42:25
◼
►
I always struggle with that.
00:42:26
◼
►
Is it dragged?
00:42:27
◼
►
That falls into the category of lay versus lie,
00:42:30
◼
►
and I never get it right the first time.
00:42:32
◼
►
That also, I believe, is a bundled wallpaper
00:42:35
◼
►
that came with OS X back in the day.
00:42:38
◼
►
You've got to assume that he's using
00:42:40
◼
►
whatever they put in there, right?
00:42:41
◼
►
'Cause there are obviously things he likes,
00:42:44
◼
►
the images, right?
00:42:46
◼
►
Looking through the stock images that came,
00:42:49
◼
►
not the blue star, you know,
00:42:50
◼
►
or the star field patterns, those,
00:42:52
◼
►
but like just regular pictures
00:42:54
◼
►
that also came bundled with OS X,
00:42:55
◼
►
I've had that thought of like,
00:42:57
◼
►
I bet Jov had a say in these, you know.
00:43:00
◼
►
Have we pointed out on the floor next to the trumpet
00:43:05
◼
►
the booklet for a car?
00:43:10
◼
►
The photo, is that a photo?
00:43:11
◼
►
That is a car brochure, yeah.
00:43:12
◼
►
Oh yeah, look at that.
00:43:13
◼
►
He wants a new car.
00:43:14
◼
►
Yeah, it's a car brochure, yeah.
00:43:16
◼
►
He was buying a new car, I guess.
00:43:18
◼
►
Project Titan confirmed.
00:43:20
◼
►
Well, we cannot make out the brand, unfortunately.
00:43:23
◼
►
It's just way too blurry.
00:43:24
◼
►
I think he's using, what is it, the Mighty Mouse?
00:43:28
◼
►
That looks older than a Mighty Mouse.
00:43:30
◼
►
The one with a clear plastic.
00:43:31
◼
►
This is like clear plastic.
00:43:32
◼
►
Yeah, the Pro Mouse.
00:43:33
◼
►
Pro Mouse, is that what it's called?
00:43:35
◼
►
Yep, he's got an eyesight camera.
00:43:36
◼
►
Just a precarious stack of CDs.
00:43:39
◼
►
They're ready to go.
00:43:40
◼
►
At any moment, they're ready to go, those things.
00:43:43
◼
►
Right into that trash can.
00:43:45
◼
►
There's something that there's gonna go.
00:43:47
◼
►
I just realized on the screen, I think that's iTunes.
00:43:51
◼
►
Yeah, I mean, it looks like it.
00:43:53
◼
►
It's got that view, right?
00:43:54
◼
►
Well, there's a sidebar.
00:43:55
◼
►
It looks like a--
00:43:56
◼
►
iTunes Music Store, I think,
00:43:58
◼
►
is what that is.
00:43:59
◼
►
Yeah, we'll go with that.
00:44:01
◼
►
Look, he's ripping CDs.
00:44:02
◼
►
He's seeing what he doesn't have.
00:44:03
◼
►
That's true.
00:44:04
◼
►
What is it, rip it, burn it?
00:44:06
◼
►
Rip mix burn.
00:44:07
◼
►
Rip mix burn, that's it, there you go.
00:44:09
◼
►
Rip it, ship it.
00:44:15
◼
►
No, I love these images.
00:44:19
◼
►
I mean, he's just a person.
00:44:22
◼
►
Everyone's office could look like this.
00:44:25
◼
►
A lot of people's offices do look like this.
00:44:27
◼
►
Mine does, mine does right now.
00:44:29
◼
►
You should see it.
00:44:30
◼
►
Look at this guy.
00:44:32
◼
►
I have the same office as Steve Jobs.
00:44:33
◼
►
No, I don't, I just have a messy office.
00:44:35
◼
►
That's all I'm saying.
00:44:36
◼
►
My office is messy.
00:44:38
◼
►
Well, do you have a trumpet on the floor?
00:44:41
◼
►
You should put one, if not.
00:44:43
◼
►
And I like that the desk,
00:44:44
◼
►
I'm not sure that's actually a desk.
00:44:45
◼
►
That looks like a, just like a table.
00:44:48
◼
►
It is a table.
00:44:49
◼
►
That's a table, it's not a desk.
00:44:50
◼
►
It doesn't even have a drawer.
00:44:52
◼
►
It's made from the Joshua tree or something, I don't know.
00:44:54
◼
►
You know what I'm saying?
00:44:56
◼
►
We got some real time follow up.
00:44:58
◼
►
Someone just sent this to me.
00:45:00
◼
►
Nine to five Mac has a feature on SGP-T.
00:45:04
◼
►
Oh, look at that.
00:45:05
◼
►
It's going all over the place today.
00:45:07
◼
►
Totes viral.
00:45:08
◼
►
Oh, well, thank you, Chance.
00:45:11
◼
►
I appreciate it.
00:45:12
◼
►
You just need one YouTuber
00:45:14
◼
►
and then sends it off to the races.
00:45:17
◼
►
Can we say that he took a chance on my shortcut or is that?
00:45:20
◼
►
You can say it, you can say it.
00:45:23
◼
►
No, I like it.
00:45:24
◼
►
Well, you're gonna get, you're gonna get,
00:45:26
◼
►
oh, thank you Chance being, you know,
00:45:28
◼
►
kind enough to say go to Mac stories
00:45:31
◼
►
to download the shortcut.
00:45:33
◼
►
I appreciate it.
00:45:34
◼
►
Not everybody does that, so thank you.
00:45:36
◼
►
So Steve Jobs desk, thumbs up or thumbs down
00:45:41
◼
►
or thumbs, you know, in the middle.
00:45:44
◼
►
Oh, I give it a thumbs up for the chaos.
00:45:47
◼
►
It's messy, but it's great.
00:45:49
◼
►
I think I'll approve it.
00:45:51
◼
►
I mean, it's messy in a peculiar way.
00:45:54
◼
►
And I think the trumpet really sells it for me.
00:45:58
◼
►
And it's the weird mix of items in this photo,
00:46:02
◼
►
in these photos.
00:46:04
◼
►
Yeah, it does it for me.
00:46:05
◼
►
So yeah, approved.
00:46:07
◼
►
Well, just last thing I'll say before we release him,
00:46:09
◼
►
his book storage is terrible.
00:46:12
◼
►
Every shelf it's done differently.
00:46:14
◼
►
It's chaotic for sure.
00:46:17
◼
►
Every shelf is the books are there
00:46:19
◼
►
in a different orientation.
00:46:20
◼
►
They're leaning different ways.
00:46:22
◼
►
Sometimes they've got things on them.
00:46:24
◼
►
Sometimes they haven't.
00:46:25
◼
►
There's one shelf where they're just all horizontal
00:46:27
◼
►
and stacked vertically.
00:46:28
◼
►
Like every single shelf is telling its own story
00:46:33
◼
►
when it comes to how the books are stored.
00:46:36
◼
►
One of them is just like,
00:46:37
◼
►
as it's like every book is precarious
00:46:39
◼
►
because of all the glass bottles
00:46:40
◼
►
lined up in front of them.
00:46:41
◼
►
It's just like, they're all something fresh.
00:46:44
◼
►
That's a disaster.
00:46:45
◼
►
On the floor in front of the bookcase,
00:46:47
◼
►
he has like a silver carrying case.
00:46:50
◼
►
Secret Apple stuff in there, I think.
00:46:52
◼
►
Oh, I just, it's vinyl.
00:46:53
◼
►
A secret Apple vinyl.
00:46:55
◼
►
This episode of Connected is brought to you by ZocDoc.
00:46:59
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They're not listening as intently as you would like.
00:47:11
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And I finally found someone
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00:48:27
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Our thanks to ZocDoc for the support of the show
00:48:31
◼
►
and Relay FM.
00:48:32
◼
►
Federico, we've been talking about your shortcut,
00:48:34
◼
►
but how was the rest of Automation April?
00:48:36
◼
►
- It's going really well so far.
00:48:38
◼
►
The shortcut is still,
00:48:40
◼
►
the shortcut contest is still open.
00:48:42
◼
►
You have, I think, five days
00:48:44
◼
►
still to participate in the contest.
00:48:47
◼
►
You can submit up to two shortcuts.
00:48:48
◼
►
People are sending theirs,
00:48:50
◼
►
and I'm scared already by the thought of having to sit down
00:48:54
◼
►
and sift through all the submissions,
00:48:56
◼
►
but also I'm super happy to see those at the same time.
00:48:59
◼
►
So you still have five days for the contest,
00:49:02
◼
►
and you can go to shortcuts.maxstories.net
00:49:05
◼
►
to participate in that.
00:49:07
◼
►
And on the content side,
00:49:11
◼
►
as I sort of hinted last week,
00:49:13
◼
►
the success, in many ways for me, unexpected success of S-GPT
00:49:18
◼
►
has forced me to rethink my plans for the month.
00:49:24
◼
►
I sort of suggested last week
00:49:27
◼
►
that I was leaning toward doing this,
00:49:30
◼
►
but the events of the past week,
00:49:32
◼
►
including right now with 9to5Mac,
00:49:35
◼
►
have convinced me that I am throwing away
00:49:39
◼
►
all my pre-existing plans
00:49:41
◼
►
for all the different things I wanted to do with S-GPT,
00:49:44
◼
►
and instead I'm going all in with S-GPT.
00:49:46
◼
►
I have written, I just need to edit it, but it's done.
00:49:52
◼
►
There's a huge comeback for my Automation Academy series
00:49:57
◼
►
for Club Max Stories Plus and Premiere members.
00:50:00
◼
►
If I can stay up late tonight,
00:50:04
◼
►
I'm gonna edit it tonight for tomorrow.
00:50:06
◼
►
Otherwise it's gonna be Friday morning.
00:50:07
◼
►
It's 4,000 words about the making of S-GPT.
00:50:12
◼
►
The first part, highly technical,
00:50:15
◼
►
sort of getting deep into the details
00:50:17
◼
►
of how the ChatGPT API works,
00:50:21
◼
►
just in general lessons for dealing
00:50:23
◼
►
with web APIs and shortcuts,
00:50:24
◼
►
and some of the techniques that I use specifically for S-GPT,
00:50:28
◼
►
like the conversations, storing those in variables,
00:50:32
◼
►
all that sort of stuff.
00:50:33
◼
►
At the same time, I'm also working on S-GPT 1.0.2,
00:50:38
◼
►
and I'm making plans for version 1.1 and 1.2
00:50:41
◼
►
later in the month.
00:50:43
◼
►
Short-term 1.0.2, which will come out
00:50:46
◼
►
either tomorrow or Friday, will have support for dates.
00:50:51
◼
►
So S-GPT will be aware of what the current date is
00:50:55
◼
►
and what the current time is.
00:50:57
◼
►
So you will be able to perform timezone calculations
00:51:01
◼
►
with natural language,
00:51:02
◼
►
and you will be able to do things like,
00:51:04
◼
►
in general, S-GPT will have awareness of the current time.
00:51:09
◼
►
So you will be able to ask general date questions,
00:51:12
◼
►
like how long until Christmas, for example,
00:51:15
◼
►
or stuff like, if it's 9 a.m. for me right now,
00:51:20
◼
►
what's the time in New York?
00:51:22
◼
►
Or you can do things like,
00:51:24
◼
►
tell me about five events from today in history,
00:51:27
◼
►
but dating back to the 1800s
00:51:30
◼
►
and no older events than that.
00:51:33
◼
►
So you can get really creative
00:51:35
◼
►
with support for date and time.
00:51:38
◼
►
There's gonna be better support
00:51:39
◼
►
for the Apple Watch for dictation.
00:51:42
◼
►
I realized I forgot to enable dictation mode
00:51:45
◼
►
if you were asking follow-up questions on the Apple Watch.
00:51:49
◼
►
You will have better support for ending conversations.
00:51:53
◼
►
So right now, the only way to stop a conversation
00:51:57
◼
►
was to either say export chat
00:52:00
◼
►
and then click the X button or to hit cancel.
00:52:04
◼
►
The problem is that if you were using S-GPT via Siri,
00:52:09
◼
►
and a lot of people have emailed me
00:52:11
◼
►
about using S-GPT with the HomePod,
00:52:13
◼
►
there's no cancel button, obviously.
00:52:16
◼
►
You need to use your voice.
00:52:18
◼
►
And so you will be able to use the word no or stop
00:52:22
◼
►
to end S-GPT in a voice context.
00:52:28
◼
►
Oh, and there's gonna be our friend,
00:52:31
◼
►
a little lesson that I learned from the Apple Frames API.
00:52:36
◼
►
Pass-through mode is coming to S-GPT.
00:52:39
◼
►
So you will be able to just give it any text
00:52:42
◼
►
from any other shortcut or from the ShareSheet extension,
00:52:45
◼
►
whatever, just give it some text
00:52:48
◼
►
and use S-GPT as a function of something else.
00:52:51
◼
►
So that's also something you will be able to do
00:52:53
◼
►
with version 1.0.2.
00:52:55
◼
►
And what else?
00:52:56
◼
►
I don't know, people are submitting shortcuts.
00:52:58
◼
►
John is working on other stuff.
00:53:00
◼
►
I'm really grateful that John is taking care
00:53:03
◼
►
of the non-S-GPT part of Automation April.
00:53:07
◼
►
He's been working on different things.
00:53:08
◼
►
I'm very, very grateful that I have One True John
00:53:11
◼
►
helping me out here.
00:53:13
◼
►
And yeah, the contest is ending on Monday, I believe.
00:53:18
◼
►
And we're gonna take a little time to judge everything
00:53:21
◼
►
and announce the winners in May.
00:53:23
◼
►
But yeah, it's going in a good way.
00:53:26
◼
►
It's going in a direction that I did not anticipate,
00:53:29
◼
►
but I'm trying to make the best of it.
00:53:31
◼
►
- Super good, yeah.
00:53:32
◼
►
And I mean, why wouldn't you, right?
00:53:34
◼
►
You've got this little success on your hands.
00:53:35
◼
►
It's like perfect.
00:53:37
◼
►
Obviously, it's timed perfectly for Automation April.
00:53:39
◼
►
And then there's also great marketing
00:53:40
◼
►
for Automation April.
00:53:41
◼
►
So go for it.
00:53:43
◼
►
- Yeah, it gets the name out there,
00:53:45
◼
►
gets the name of Max Soares, the name of Automation April,
00:53:48
◼
►
my name as the shortcut creator out there.
00:53:51
◼
►
So that's cool.
00:53:52
◼
►
And I guess my cue said something on iMessage,
00:53:57
◼
►
like it's a zeitgeist thing.
00:54:00
◼
►
- That's why it's so popular.
00:54:01
◼
►
- I think that's, yes, yes.
00:54:05
◼
►
Because everybody's into chat GPT right now.
00:54:07
◼
►
So I hope this is gonna be popular, but not this popular.
00:54:12
◼
►
I mean, I've done things that have taken me much longer.
00:54:16
◼
►
And it's always how it goes with these things.
00:54:20
◼
►
You just gotta try many different things
00:54:22
◼
►
and see what sticks.
00:54:23
◼
►
And yeah, this one seems to be sticking.
00:54:27
◼
►
- Speaking of trying things and seeing what sticks,
00:54:32
◼
►
let's talk about Apple's rumored 27 inch
00:54:35
◼
►
ProMotion display, shall we?
00:54:37
◼
►
- Or the one that doesn't exist.
00:54:38
◼
►
- Well, maybe it does.
00:54:40
◼
►
- Nobody knows.
00:54:40
◼
►
- No one knows.
00:54:41
◼
►
Well, someone knows.
00:54:43
◼
►
We don't know.
00:54:44
◼
►
This has been rumored for a while,
00:54:47
◼
►
a 27 inch external display using mini LED backlighting
00:54:52
◼
►
and supporting ProMotion.
00:54:53
◼
►
So I guess effectively a desktop version of the display
00:54:57
◼
►
that's in the 14 and 16 inch MacBook Pro.
00:55:02
◼
►
- Well, is 27 inches the studio display
00:55:05
◼
►
or is it bigger than the studio display?
00:55:07
◼
►
- Yeah, studio display is 27, the ProDisplay XDR is 32.
00:55:12
◼
►
- Ah, yes, that's the one that's different, okay.
00:55:14
◼
►
And there's been a lot of discussion around
00:55:18
◼
►
where this would fit in the lineup.
00:55:20
◼
►
Would this be, like some people think,
00:55:22
◼
►
kind of in between the studio display
00:55:26
◼
►
and the ProDisplay XDR?
00:55:28
◼
►
Although in a lot of ways,
00:55:29
◼
►
mini LED backlighting is actually nicer
00:55:33
◼
►
than what's in the ProDisplay XDR.
00:55:36
◼
►
It has a bunch of dimming zones,
00:55:38
◼
►
but nothing close to what a mini LED display can do.
00:55:41
◼
►
And I'm curious what y'all think about this.
00:55:44
◼
►
Is there room for a third display
00:55:45
◼
►
or are we gonna go from a world
00:55:46
◼
►
where Apple had no external displays to they have three?
00:55:50
◼
►
- Well, it's what they do though, right?
00:55:51
◼
►
I mean, they love having their options.
00:55:55
◼
►
What's the price of the studio display?
00:55:57
◼
►
The base price of the studio display?
00:56:00
◼
►
- The studio display starts at 1599.
00:56:05
◼
►
- And you have options for nano texture,
00:56:07
◼
►
which is an additional 300.
00:56:09
◼
►
And then if you get the tilt and height adjustable stand,
00:56:12
◼
►
it's another 400.
00:56:13
◼
►
So you can spend, let's see,
00:56:16
◼
►
you can spend up to $2,299 on a studio display.
00:56:21
◼
►
The ProDisplay XDR starts at 4,999,
00:56:26
◼
►
and then it's another grand for the stand if you want that.
00:56:29
◼
►
- Yeah, see, so there's definitely something
00:56:32
◼
►
in the $3,000 price range
00:56:35
◼
►
that could appeal to people potentially.
00:56:37
◼
►
You're able to spend a little more
00:56:42
◼
►
than a fully spec'd studio display XDR,
00:56:45
◼
►
studio display, but you don't wanna,
00:56:48
◼
►
you don't want, or you can't,
00:56:50
◼
►
or you don't want to go all the way up to a ProDisplay XDR.
00:56:55
◼
►
And there's that $3,000 price range there for you
00:56:59
◼
►
to get a studio display Pro or studio display Max, whatever,
00:57:04
◼
►
or just a studio display with mini LED, they could call it.
00:57:07
◼
►
And that's sort of the better option.
00:57:10
◼
►
So there's good, better, best right there in the lineup.
00:57:15
◼
►
I think they could do it.
00:57:16
◼
►
- I think it fits perfectly into the lineup
00:57:18
◼
►
because there is that huge gap in pricing
00:57:22
◼
►
and practicality and functionality
00:57:26
◼
►
between the studio display and the ProDisplay.
00:57:30
◼
►
Like there's no, there is basically zero overlap
00:57:34
◼
►
between the customer base of those two products,
00:57:36
◼
►
like realistically, like if you were coming to buy
00:57:39
◼
►
one of these machines today and this machine,
00:57:43
◼
►
this screen, and this screen would fit really nicely.
00:57:47
◼
►
Like, you know, I've been waiting
00:57:50
◼
►
'cause like I wanna get another studio display
00:57:53
◼
►
for my other Mac, which is a MacBook Pro.
00:57:56
◼
►
And I'm kinda like, well,
00:57:57
◼
►
I would kinda like to be able to match
00:58:02
◼
►
what the MacBook Pro has in it.
00:58:04
◼
►
- And you can't right now.
00:58:05
◼
►
- I can't do that.
00:58:06
◼
►
And so I've kind of been holding out
00:58:07
◼
►
and I'm gonna continue holding out, I think,
00:58:09
◼
►
for something to be announced here eventually,
00:58:13
◼
►
because it is kind of a shame to me really
00:58:15
◼
►
to have this like mini LED ProMotion display
00:58:20
◼
►
plugged into, I mean, I got into an LG now,
00:58:22
◼
►
but boom, and I had it on the studio display.
00:58:25
◼
►
It's like, it's actually a downgrade in everything but size,
00:58:28
◼
►
which is like a really weird thing.
00:58:30
◼
►
So like, I think that this is a perfect fit in the market.
00:58:33
◼
►
But so display analyst Ross Young said
00:58:36
◼
►
that Apple would abandon their plan
00:58:37
◼
►
to bring this product to market.
00:58:39
◼
►
It was initially expected to debut in 2022,
00:58:42
◼
►
but has been quote, killed off for now.
00:58:44
◼
►
And he says that the reasons are unclear
00:58:47
◼
►
for the cancellation and Ming-Chi Kuo subsequently reported
00:58:50
◼
►
that this product will reach mass production
00:58:52
◼
►
in late 2024, early 2025.
00:58:55
◼
►
So it sounds like it's been delayed
00:58:57
◼
►
more than it's been canceled.
00:58:58
◼
►
And it potentially, and there's like some mix up.
00:59:01
◼
►
There is also the question of like,
00:59:03
◼
►
well, if this thing was actually supposed to come out
00:59:05
◼
►
in 2022, which was the original rumor,
00:59:07
◼
►
and it's still not out, they might be just like,
00:59:09
◼
►
all right, we're gonna go back and like retool
00:59:12
◼
►
and reposition this for something coming in 2024
00:59:17
◼
►
or something, I don't know, right?
00:59:20
◼
►
'Cause it's felt like this was gonna come alongside
00:59:25
◼
►
Like it was like, oh, this makes a lot of sense.
00:59:27
◼
►
Do those two things together.
00:59:28
◼
►
Well, we don't know about that Mac Pro when that's coming,
00:59:31
◼
►
if it's coming, if it's coming.
00:59:34
◼
►
They said it was, they said it was.
00:59:36
◼
►
And that may be, I didn't do the math, so forgive me,
00:59:39
◼
►
but it may be that this is 27 inch 5K
00:59:44
◼
►
because they can't even drive like 120 Hertz at 6K
00:59:48
◼
►
over Thunderbolt right now.
00:59:50
◼
►
I don't know.
00:59:51
◼
►
Maybe the chat room can do some Thunderbolt math,
00:59:53
◼
►
but it is, it would be, I think a little bit weird
00:59:57
◼
►
if the Mac Pro doesn't have an accompanying display.
01:00:00
◼
►
That's basically how it's always been except for the 2013,
01:00:04
◼
►
because Apple was already kind of backing out
01:00:07
◼
►
of the display business even back then.
01:00:09
◼
►
But I think there is room for something in the middle.
01:00:13
◼
►
I think I just get hung up on this is better
01:00:16
◼
►
than the Pro Display in a lot of ways, right?
01:00:21
◼
►
We didn't even mention some of the creature comforts
01:00:24
◼
►
of like, I really like having a display
01:00:26
◼
►
with a camera and speakers in it.
01:00:27
◼
►
Turns out, right, when I sold my Pro Display XDR,
01:00:30
◼
►
I could get rid of the external webcam
01:00:33
◼
►
and the speakers if I wanted to.
01:00:35
◼
►
And there's something to be said, I think for the,
01:00:37
◼
►
hey, you just plug this in,
01:00:39
◼
►
it kind of has all the stuff you need aspect to it
01:00:42
◼
►
that the Pro Display doesn't really offer
01:00:44
◼
►
because like you said, Mike, it is geared toward people
01:00:49
◼
►
working in like those professional workflows, right?
01:00:51
◼
►
Like I ended up with one because it was the only option
01:00:55
◼
►
if you didn't want the LG 5K.
01:00:57
◼
►
I do think there is room for something in the middle.
01:00:59
◼
►
I just don't know what they do with the Pro Display XDR.
01:01:03
◼
►
Like the thing is what, coming up on four years old
01:01:07
◼
►
at the end of the year and that's not bad,
01:01:09
◼
►
but the technology in it to do the backlighting and stuff,
01:01:14
◼
►
it basically was kind of outdated pretty quickly.
01:01:18
◼
►
- Even like a year or two to the iPad, right?
01:01:21
◼
►
- Yeah, oh yeah, the 12.9 inch was the first mini LED
01:01:24
◼
►
and still the only mini LED iPad.
01:01:27
◼
►
So I don't know what they do with that.
01:01:28
◼
►
It feels weird that they would just let that product sit.
01:01:32
◼
►
You know, maybe this comes out and this is all they have
01:01:35
◼
►
and the Pro Display XDR kind of fades away
01:01:38
◼
►
and they sell two 27 inch displays.
01:01:41
◼
►
One is like, you know, what we have now
01:01:43
◼
►
is basically the iMac 5K panel, but a little bit nicer.
01:01:46
◼
►
And then one is like, hey, you got a Mac Pro
01:01:49
◼
►
or a MacBook Pro and you want to really push things,
01:01:52
◼
►
then we have this other thing.
01:01:53
◼
►
And the $5,000 option just kind of goes away.
01:01:57
◼
►
And I think if they don't have a meaningful update
01:02:00
◼
►
for the XDR, I think honestly letting it go
01:02:03
◼
►
may be the best option for the line.
01:02:05
◼
►
- I mean, I wonder, like if someone's talk about OLED,
01:02:08
◼
►
right, apparently coming next year,
01:02:10
◼
►
I wonder if they've just, like this thing took longer
01:02:13
◼
►
to get out than they expected and/or it didn't have
01:02:16
◼
►
the product fit because of the things
01:02:18
◼
►
they were looking to release,
01:02:21
◼
►
that they're just gonna wait now
01:02:23
◼
►
and the next Apple Pro Display or Studio Display
01:02:27
◼
►
will be an OLED display.
01:02:29
◼
►
Because if they are really truly a year away from OLED,
01:02:33
◼
►
they'll just leave many LED on everything
01:02:36
◼
►
that it's currently in and then just jump to OLED.
01:02:38
◼
►
Like it is better, we may as well just go to that, you know,
01:02:42
◼
►
and make that like the thing that they do.
01:02:44
◼
►
I want to ask you about the Mac Pro real quick.
01:02:46
◼
►
So I've been hearing Ben Thompson suggest this,
01:02:49
◼
►
which is an interesting theory that Apple
01:02:53
◼
►
will potentially come back to the drawing board
01:02:56
◼
►
a little bit on the Mac Pro to focus it around AI.
01:03:01
◼
►
And I find that an interesting thought that like,
01:03:04
◼
►
'cause what he's saying is like, who is the Mac Pro for?
01:03:07
◼
►
And the potential customer for the Mac Pro now
01:03:10
◼
►
is actually potentially more just like,
01:03:13
◼
►
make this the best it can be for AI.
01:03:16
◼
►
So the ability to have a bunch of GPUs,
01:03:18
◼
►
the ability to think about the neural engine
01:03:20
◼
►
as a core of the machine,
01:03:22
◼
►
have like really who needs an edge case Mac right now,
01:03:26
◼
►
it's probably people working in AI,
01:03:28
◼
►
because everything else in the product line
01:03:30
◼
►
can more than suffice.
01:03:31
◼
►
Like it's not video producers anymore.
01:03:34
◼
►
That's what Apple always focused on, right?
01:03:36
◼
►
That's been like the high end Mac stuff forever.
01:03:40
◼
►
Apple is just like, look at this in a music studio,
01:03:42
◼
►
look at this in a video production studio.
01:03:44
◼
►
And everything else that is currently on the market
01:03:47
◼
►
is doing a good enough job,
01:03:49
◼
►
if not actually a better job, right?
01:03:51
◼
►
Like the Mac studio, the Mac mini, the laptops, right?
01:03:55
◼
►
Like the MacBook Pros,
01:03:56
◼
►
it's all as good if not better than the current Mac Pro.
01:04:01
◼
►
So like what are the edge case uses now,
01:04:03
◼
►
if you're thinking about those?
01:04:05
◼
►
And I mean, I don't even know if you'd call AI development
01:04:08
◼
►
an edge case use anymore, right?
01:04:10
◼
►
And so by the time they bring a product to market,
01:04:13
◼
►
would it not make sense?
01:04:14
◼
►
So like, this is the Mac Pro,
01:04:16
◼
►
this is a machine that you can throw as much processing
01:04:18
◼
►
or GPU power as you need to for AI development.
01:04:22
◼
►
- Yeah, I think there's definitely a growing market there.
01:04:27
◼
►
I think my question is, what is Apple Silicon good at?
01:04:31
◼
►
Right, they have in the system on a chip,
01:04:33
◼
►
they have the neural network stuff,
01:04:37
◼
►
but if a lot of this is running on GPU,
01:04:39
◼
►
and let's just say, let's just wave the one and say,
01:04:42
◼
►
okay, Apple Silicon can support off die GPUs,
01:04:46
◼
►
which in of itself is unknown, right?
01:04:49
◼
►
All we've seen so far is system on a chip.
01:04:51
◼
►
Even if let's say they have some sort of suite,
01:04:55
◼
►
you know, GPU options that are,
01:04:57
◼
►
you can scale up and down inside the box,
01:05:00
◼
►
is that enough to be good in those markets?
01:05:05
◼
►
Or is what's out there now all built around
01:05:09
◼
►
very specific Nvidia platform or AMD platform,
01:05:13
◼
►
Apple's not gonna have those probably
01:05:15
◼
►
unless they open the box up more than I think they will.
01:05:18
◼
►
Tuning the hardware is one thing,
01:05:20
◼
►
but then can they convince people working in these fields
01:05:24
◼
►
that their hardware is worth the time and energy
01:05:29
◼
►
to get things up and running on it?
01:05:31
◼
►
Is Mac OS ready for that too, right?
01:05:33
◼
►
It's more than just the Silicon.
01:05:36
◼
►
And I just don't know if Apple has a standing
01:05:38
◼
►
in those fields to make that claim.
01:05:41
◼
►
I do think the Mac studio,
01:05:44
◼
►
and I think this is Ben's point,
01:05:46
◼
►
the Mac studio puts the Mac Pro in a weird position,
01:05:50
◼
►
especially if they're not doing the quad system on a chip,
01:05:52
◼
►
which has been rumored to be pushed off.
01:05:55
◼
►
Like what is the difference?
01:05:57
◼
►
Why does this thing exist?
01:05:59
◼
►
And maybe this is the way,
01:06:01
◼
►
but I just wonder how hard of a sell that is
01:06:04
◼
►
to people working in that field.
01:06:06
◼
►
- Well, some things clearly changed, right?
01:06:08
◼
►
I think we can say that's the case
01:06:10
◼
►
because they've not met the timeframe
01:06:11
◼
►
and they committed the cardinal sin of calling it out by name.
01:06:16
◼
►
So like they thought they were closer, I think,
01:06:20
◼
►
than they have actually been, right?
01:06:23
◼
►
John Turner stood on stage and said,
01:06:25
◼
►
like there's one more product coming and it's the Mac Pro.
01:06:28
◼
►
I would assume that they had a release date
01:06:31
◼
►
for that product, which they've now passed.
01:06:34
◼
►
Because why on earth would you do that?
01:06:38
◼
►
You didn't need to do that, I don't think.
01:06:40
◼
►
If then the option was like, it's a year,
01:06:44
◼
►
how long ago was that now?
01:06:47
◼
►
- It was at the Mac Studio event
01:06:50
◼
►
and the Mac Studio came out,
01:06:52
◼
►
it was announced in March of last year.
01:06:56
◼
►
So more than a year.
01:06:57
◼
►
- So it's been over a year since then
01:06:58
◼
►
and we are now approaching a year late
01:07:01
◼
►
on the two year transition, right?
01:07:04
◼
►
- 'Cause that's June, right?
01:07:05
◼
►
June is then three years since "Sub-Silicon."
01:07:09
◼
►
- So what's going on?
01:07:11
◼
►
Something's going on.
01:07:12
◼
►
And I wouldn't be surprised if they've taken it,
01:07:14
◼
►
if like that's true that they're going back and like, okay.
01:07:17
◼
►
Because clearly Apple has shown
01:07:18
◼
►
they have an interest in this, right?
01:07:20
◼
►
They, was it stable diffusion
01:07:23
◼
►
they got running on Apple Silicon?
01:07:26
◼
►
And so there is a push from them for this.
01:07:31
◼
►
- And look, I don't understand enough
01:07:32
◼
►
about how these models work and how Silicon works,
01:07:34
◼
►
but it would sure be interesting for Apple
01:07:37
◼
►
to try and convince developers to get their models running
01:07:40
◼
►
on some version of Apple Silicon
01:07:42
◼
►
if they ever want them running on the iPhone.
01:07:44
◼
►
And if you're able to create a perfect environment
01:07:50
◼
►
with a ton of power in it, in the Mac Pro,
01:07:52
◼
►
with the ability of then trying to scale something down
01:07:55
◼
►
to run on other machines later on,
01:07:57
◼
►
then there is a story there that makes sense.
01:07:59
◼
►
If anything that I have said is possible,
01:08:02
◼
►
what I've just said, right?
01:08:03
◼
►
Like I'm taking a lot of logic leaps
01:08:06
◼
►
because I don't understand enough about how this works,
01:08:08
◼
►
but that could be a use case
01:08:10
◼
►
that would make a lot of sense to me
01:08:12
◼
►
because Apple, obviously,
01:08:15
◼
►
like we were talking about a week or two ago,
01:08:18
◼
►
they will want this stuff running on device where possible,
01:08:22
◼
►
Just makes logical sense for their product fit, right?
01:08:25
◼
►
They're not gonna want to be sending stuff out
01:08:27
◼
►
to a cloud to be processed somewhere.
01:08:28
◼
►
They will want it running on device where it can.
01:08:31
◼
►
And the more that they can potentially try
01:08:33
◼
►
and encourage that with hardware that can run it
01:08:36
◼
►
as things are being developed,
01:08:37
◼
►
that makes a lot of sense to me, if that's possible at all.
01:08:40
◼
►
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That's N-E-T-S-U-I-T-E, netsuite.com/connected.
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Our thanks to NetSuite for their support of the show
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and Relay FM.
01:10:42
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- MacRumors is reporting that Ming-Chi Kuo has said,
01:10:46
◼
►
"The next generation iPhone 15 Pro and iPhone 15 Pro Max
01:10:50
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will no longer feature solid state buttons
01:10:52
◼
►
due to a unresolved technical issue before mass production."
01:10:57
◼
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- Yeah, I take this personally.
01:10:59
◼
►
- Okay, this is a personal attack.
01:11:01
◼
►
- MacRumors shouldn't have done this.
01:11:03
◼
►
Why are they doing this to me specifically?
01:11:06
◼
►
They shouldn't have reported this.
01:11:08
◼
►
By reporting this-
01:11:10
◼
►
- Oh, it was Joe.
01:11:11
◼
►
Come on, Joe.
01:11:12
◼
►
Joe listens to the show.
01:11:14
◼
►
Why would you do this?
01:11:15
◼
►
- By reporting this, they are willing,
01:11:17
◼
►
they are willing this into existence now.
01:11:20
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Now this is gonna happen.
01:11:21
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►
They jinxed it.
01:11:22
◼
►
- Oh, so the problem was them talking about it
01:11:24
◼
►
in the first place.
01:11:25
◼
►
Is that what you're saying?
01:11:28
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- I was all happy and excited for the solid state buttons
01:11:33
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►
and the programmable button.
01:11:35
◼
►
And MacRumors, MacRumors just had to go out there
01:11:39
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►
and report this.
01:11:41
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- And now we're not gonna get the fancy buttons.
01:11:44
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They're not gonna happen anymore.
01:11:45
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- They go on to say,
01:11:47
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Kuo said, "There is still time for Apple
01:11:49
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to modify the iPhone 15 Pro's design
01:11:51
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given the device remains in what is known
01:11:54
◼
►
as the EVT development stage."
01:11:56
◼
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He believes the change will have limited impact
01:11:58
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►
on mass production schedule and shipment for the Pro models.
01:12:01
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I don't understand how it's possible in April
01:12:05
◼
►
for Apple to still be making decisions
01:12:07
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about the iPhone in September.
01:12:08
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- It's kinda late, right?
01:12:11
◼
►
It is kinda late.
01:12:11
◼
►
- It feels late to me,
01:12:13
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►
but Kuo seems super chill about it.
01:12:15
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So I don't know, you know?
01:12:17
◼
►
- He's the one with the people
01:12:20
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►
in the supply chain talking to him.
01:12:22
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I do wonder if this is the case.
01:12:24
◼
►
Jason has talked about this.
01:12:25
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I think it's really smart.
01:12:26
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If this is one of those things of like,
01:12:28
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this is delayed information,
01:12:30
◼
►
that this is actually came out or came up in February, right?
01:12:34
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►
And he is hearing it now.
01:12:36
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I don't know.
01:12:37
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►
It does seem late because it is a big difference.
01:12:40
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Like what kind of buttons
01:12:41
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are you gonna put on the side of the phone,
01:12:42
◼
►
the firmware and software you have to have
01:12:45
◼
►
to manage those buttons as we've spoken about?
01:12:47
◼
►
That's all gotta be dealt with as well.
01:12:50
◼
►
I think it's gonna be a little disappointing
01:12:51
◼
►
if we don't see it,
01:12:53
◼
►
because I do think as we've talked about,
01:12:55
◼
►
the potential of this is really cool,
01:12:57
◼
►
but maybe it's gonna be another year.
01:13:00
◼
►
- Yeah, maybe this is one of those cases where,
01:13:03
◼
►
for the past month, we've all been speculating,
01:13:05
◼
►
talking about these solid state buttons.
01:13:07
◼
►
And maybe inside Apple,
01:13:09
◼
►
there's a few people who are just laughing at this,
01:13:11
◼
►
and those folks are like,
01:13:12
◼
►
"Yeah, that's so six months ago."
01:13:15
◼
►
And we're basically hearing these echoes from the past,
01:13:18
◼
►
and people inside Apple already had these discussions,
01:13:21
◼
►
and these decisions were made like many, many months ago,
01:13:24
◼
►
but we are delayed.
01:13:26
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►
It's like sending a message to outer space.
01:13:28
◼
►
It's like sending a message to the Voyager or something.
01:13:31
◼
►
We're just hearing these decisions from many months ago now.
01:13:35
◼
►
It seems, honestly,
01:13:38
◼
►
it seems kind of late to just on a whim like that.
01:13:43
◼
►
In April, we'll be like,
01:13:44
◼
►
"Hey, you know what, that phone in September,
01:13:47
◼
►
probably gotta change the buttons."
01:13:49
◼
►
- Well, I'm sure it wasn't on a whim.
01:13:51
◼
►
- She's like, "Hey, Tim, what do you think of this?
01:13:53
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►
Get rid of it."
01:13:55
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►
And they just go do it.
01:13:56
◼
►
- Yeah, it's probably not like that.
01:13:58
◼
►
- Tim loves the Switch, just like me, Tim.
01:14:01
◼
►
Tim says, "I reach into my pocket.
01:14:03
◼
►
I don't even need to look at it,
01:14:04
◼
►
and I can tell my phone's muted."
01:14:06
◼
►
And so now they're like, "Oh, gotta keep Timmy's Switch."
01:14:09
◼
►
- Yeah, sure.
01:14:11
◼
►
- The Tim Switch.
01:14:12
◼
►
- I mean, I'm still gonna be happy with the phone
01:14:14
◼
►
that has a new design, maybe a titanium casing,
01:14:18
◼
►
and maybe a slightly bigger display, whatever,
01:14:22
◼
►
but I was really hoping for that sweet programmable button,
01:14:27
◼
►
and it is unfortunate if it's not gonna happen.
01:14:31
◼
►
- It is being suggested this will be put into development
01:14:34
◼
►
for the iPhone 16, so maybe you just skip this year,
01:14:38
◼
►
- Yeah, that's another year.
01:14:41
◼
►
Who knows what's gonna happen in a year?
01:14:46
◼
►
- We'll all be a little older, you know?
01:14:48
◼
►
Maybe there'll be a Mac Pro, even.
01:14:51
◼
►
- Hey, would you rather get a Mac Pro now,
01:14:54
◼
►
or the fancy buttons in the iPhone 15?
01:14:59
◼
►
- That's tricky.
01:15:00
◼
►
- Well, how much money do you wanna spend, Steven?
01:15:02
◼
►
(Steven laughs)
01:15:04
◼
►
- I mean, I'm not really looking
01:15:05
◼
►
to change my computer setup.
01:15:07
◼
►
- Yeah, I know you're not, but you will,
01:15:09
◼
►
'cause you've done it like twice in 12 months.
01:15:12
◼
►
- That doesn't seem to sound like me.
01:15:13
◼
►
- That's 100% what you've done.
01:15:15
◼
►
In fact, you've done it like three times,
01:15:17
◼
►
because you made a change, and then you changed the change.
01:15:22
◼
►
- I do miss my Mac Pro.
01:15:23
◼
►
- Here it comes, here it comes.
01:15:24
◼
►
- Time marches forward.
01:15:25
◼
►
- Time marches forward.
01:15:27
◼
►
- And we've talked about if it's a cube,
01:15:28
◼
►
then Federico and I both obligated to make a purchase.
01:15:32
◼
►
- If it's triangular, then I will definitely buy it.
01:15:35
◼
►
Anything else will come under consideration.
01:15:38
◼
►
- The literal power of the pyramid.
01:15:40
◼
►
- Power of the pyramid, that's what I'm going for.
01:15:42
◼
►
(Steven laughs)
01:15:44
◼
►
- I always find these sort of stories interesting,
01:15:46
◼
►
because I think I at least kind of lose track
01:15:49
◼
►
of just how long Apple's development cycles are, right?
01:15:54
◼
►
Like we talked about this in the last segment
01:15:55
◼
►
with the Mac Pro, like clearly something has changed,
01:15:58
◼
►
and it takes a long time to make those changes
01:16:01
◼
►
and decide what they're going to be.
01:16:03
◼
►
And we're all using the iPhone 14 Pro,
01:16:06
◼
►
but the 15 is probably close to being done,
01:16:10
◼
►
and out several years they have their plans.
01:16:14
◼
►
And of course, things move around,
01:16:16
◼
►
and change, right?
01:16:18
◼
►
There have been iPhones like,
01:16:20
◼
►
wow, this really doesn't feel like a big update.
01:16:21
◼
►
And you always kind of wonder like,
01:16:23
◼
►
was there something meant for this that didn't make it?
01:16:26
◼
►
Now, this time around,
01:16:28
◼
►
we do have the rumors of the slight redesign,
01:16:31
◼
►
the titanium on the Pro phones, which I would love.
01:16:33
◼
►
I would love these phones to be lighter weight.
01:16:36
◼
►
So I think there will still be good things in this phone,
01:16:39
◼
►
The whole camera situation too to talk about.
01:16:42
◼
►
So if this slides, I still think the 15 Pro
01:16:45
◼
►
could be really compelling,
01:16:47
◼
►
but I think we were all jazzed about this.
01:16:50
◼
►
And hopefully they can sort it out.
01:16:53
◼
►
I'm sure they can.
01:16:54
◼
►
You know, Apple's got a bunch of smart people,
01:16:55
◼
►
and I would rather those smart people realize,
01:16:59
◼
►
okay, this is not the time for this,
01:17:01
◼
►
than push out a feature that's kind of half baked,
01:17:06
◼
►
or kind of weird, or janky,
01:17:07
◼
►
or they can't make enough of them.
01:17:09
◼
►
You know, maybe this is not an issue with technology,
01:17:11
◼
►
but an issue of supply.
01:17:12
◼
►
And they don't want to have phones back ordered
01:17:15
◼
►
to kingdom come because of these fancy buttons,
01:17:18
◼
►
when given another year, they could ramp that up.
01:17:20
◼
►
So there's always multiple factors that go into this.
01:17:24
◼
►
The thing about this for me,
01:17:25
◼
►
is it flies in the face of that like often said thing
01:17:29
◼
►
of like Apple's decided the designs years in advance.
01:17:33
◼
►
It's like, there's no way they could add this feature now.
01:17:37
◼
►
The phone's design is done.
01:17:39
◼
►
It's like, well, I mean, yeah, and I guess,
01:17:42
◼
►
like this isn't just like, oh, we just changed the buttons.
01:17:45
◼
►
Like there have got to be significant changes internally
01:17:49
◼
►
to accommodate either one of these decisions, right?
01:17:53
◼
►
Of like the solid state buttons or not.
01:17:55
◼
►
So like, it's like, I know that, you know,
01:17:58
◼
►
it's not like putting touch ID in a button or whatever,
01:18:02
◼
►
might be more complicated, blah, blah, blah.
01:18:03
◼
►
But like the idea that like the phones are 100% locked in
01:18:08
◼
►
two years before they ship,
01:18:11
◼
►
I mean, it's not strictly true, right?
01:18:13
◼
►
Like clearly, if all of this is to be believed,
01:18:17
◼
►
there are ideas, there are overall plans,
01:18:21
◼
►
but details can still change less than six months
01:18:25
◼
►
before they will be shown off to the world.
01:18:27
◼
►
- Yeah, I think things like color,
01:18:30
◼
►
I think in particular,
01:18:31
◼
►
maybe a little bit later in the process, right?
01:18:34
◼
►
Apple has whole groups of people that all they do
01:18:38
◼
►
is figure out what colors people will want.
01:18:40
◼
►
And I can see that being something a little bit later
01:18:43
◼
►
in the process, but it is an interesting story either way.
01:18:47
◼
►
And I think this coupled with the Mac Pro
01:18:52
◼
►
and the studio display mini LED version, all of that stuff,
01:18:56
◼
►
like we're seeing a lot of examples of Apple,
01:19:01
◼
►
I don't know if struggling may be too strong of a word,
01:19:03
◼
►
but like continuing to flesh out this transition
01:19:07
◼
►
and their other product lines,
01:19:09
◼
►
where when the world isn't quite back to normal yet,
01:19:14
◼
►
even things like, okay,
01:19:15
◼
►
is the Mac Pro gonna be retooled for AI?
01:19:18
◼
►
Like that's not a COVID thing clearly,
01:19:20
◼
►
but that they exist in a world
01:19:22
◼
►
that changes quickly around them.
01:19:24
◼
►
And sometimes they've got to shift gears.
01:19:27
◼
►
Well, if you wanna find show notes
01:19:28
◼
►
for the stories we spoke about this week,
01:19:30
◼
►
they are in your podcast player and they're on the web
01:19:33
◼
►
at relay.fm/connected/445.
01:19:37
◼
►
There you can also become a member
01:19:39
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and get connected pro,
01:19:40
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which is a longer ad free version of the show
01:19:42
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each and every week.
01:19:44
◼
►
You can find us all online.
01:19:46
◼
►
You can find Mike on a bunch of other shows
01:19:48
◼
►
here on relay.fm.
01:19:50
◼
►
He's also the co-founder over at Cortex brand,
01:19:52
◼
►
go check out their products.
01:19:54
◼
►
You can find Federico at maxstories.net,
01:19:57
◼
►
the home of automation April,
01:19:59
◼
►
and of course of lots of great coverage
01:20:01
◼
►
of everything going on in the Apple world.
01:20:03
◼
►
If you're not reading Mac stories,
01:20:04
◼
►
like what are you even doing?
01:20:06
◼
►
You can find me at 512 pixels
01:20:09
◼
►
and I'm the co-host of Mac power users
01:20:11
◼
►
that we publish every Sunday here on relay.fm.
01:20:14
◼
►
If you're on Macedon, you can find us there.
01:20:16
◼
►
Federico is at mastodon.maxstories.net as Vatici.
01:20:21
◼
►
You can follow Mike at mike.social
01:20:24
◼
►
and you can find me as ismh@eworld.social.
01:20:28
◼
►
I didn't think our sponsors this week.
01:20:30
◼
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They are Squarespace, Zocdoc and NetSuite.
01:20:33
◼
►
And until next time guys, say goodbye.