83: It Looked Like a Liam 
   
   
 
 
 
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     From Real AFM this is Connected, episode number 83. Today's show is brought to you 
     
     
  
 
 
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     by member four Igloo and Squarespace. My name is Myke Hurley. I am joined by Mr Stephen Hackett of 
     
     
  
 
 
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     512 pixels. Hello Stephen Hackett. Hello Michael Hurley. And also by Mr Federico Vittici of Mac 
     
     
  
 
 
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     Hi Federico. Well hey, thank you for telling the name of my website. 
     
     
  
 
 
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     I'm Myke Hurley of michaelsright.com. Is that your brand? It's my personal brand, we know that by now. 
     
     
  
 
 
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     I reckon we're gonna be a bit punchy today. We haven't recorded in the evening in a very long time 
     
     
  
 
 
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     and we're recording in the evening tonight, so you've got that to contend with. 
     
     
  
 
 
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     I miss the evening recordings. I do not miss them. 
     
     
  
 
 
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     either but it's a it's it's a bit more romantic I guess it is it is I remember 
     
     
  
 
 
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     back in the days of the prompt where I would be awake until 2 a.m. editing then 
     
     
  
 
 
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     waking up at 7 to go to work the next day is there a podcast yeah I had to not 
     
     
  
 
 
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     not anymore because I had to wait for Federico's file oh yeah and we used to 
     
     
  
 
 
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     have so many problems just in general then. 
     
     
  
 
 
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     And the freaking sound effects, 
     
     
  
 
 
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     which always added more time than I wanted. 
     
     
  
 
 
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     Those are the days. 
     
     
  
 
 
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     We run a much tighter ship now, which is nice. 
     
     
  
 
 
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     - There was no 4G, you know? 
     
     
  
 
 
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     - Nope. - No 4G. 
     
     
  
 
 
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     I used to say sentences with gaps in them 
     
     
  
 
 
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     for you to drop the sound effect in. 
     
     
  
 
 
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     - That's true. 
     
     
  
 
 
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     - Over time, we perfected the gap 
     
     
  
 
 
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     to the right time with the sound effect, but. 
     
     
  
 
 
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     Yeah, really good at it. 
     
     
  
 
 
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     So now it's time for follow-up. 
     
     
  
 
 
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     Well, I want to do a piece of follow-out first. 
     
     
  
 
 
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     In case people haven't heard this, you should hear this. 
     
     
  
 
 
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     Episode number six of remaster went out last week, and we were very lucky to get an exclusive 
     
     
  
 
 
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     interview with Shuhei Yoshida, who is the president of Worldwatch Studios' PlayStation. 
     
     
  
 
 
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     This guy is like instrumental in the Playstation, like the PS4 and the PSVR, the new VR headset. 
     
     
  
 
 
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     And Shahid went out to San Francisco and on his trip he got a 15 minute interview with 
     
     
  
 
 
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     Yoshida-san, which is part of the episode, including me and Federico talking about the 
     
     
  
 
 
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     Playstation VR. 
     
     
  
 
 
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     So there's a lot of really interesting stuff in there, I think you should go and listen 
     
     
  
 
 
 
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     It's at relay.fm/remaster/6. 
     
     
  
 
 
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     If you enjoy the show share it with your friends, subscribe, it's fun, we enjoy it and we put 
     
     
  
 
 
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     a lot of love and care into it so I think that listeners of this show would like that 
     
     
  
 
 
 
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     It's a really cool interview. 
     
     
  
 
 
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     Yeah, we were very lucky. 
     
     
  
 
 
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     And then in a very important piece of follow up that I received just before the show, if 
     
     
  
 
 
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     you remember back way into the history of when Workflow came out, I created or adapted 
     
     
  
 
 
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     a workflow to send thousands of emoji at a time. 
     
     
  
 
 
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     Do you remember this? 
     
     
  
 
 
 
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     I will find that workflow and put that in the show notes, 
     
     
  
 
 
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     but a guy called Matthew sent me a tweet to tell me, 
     
     
  
 
 
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     because I brought it up on Analog last week, 
     
     
  
 
 
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     he used that technique to send 10,000 pig emojis to a friend, 
     
     
  
 
 
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     and messages crashed every time that he tried to open it. 
     
     
  
 
 
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     I had this and I just rebooted my phone and it was fine. 
     
     
  
 
 
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     That wouldn't work for him. He had to restore his phone. 
     
     
  
 
 
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     Wow. So I will put this workflow in the show notes, but I would suggest that you use it 
     
     
  
 
 
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     at your own peril. If you do too many of them, things can go crazy. 
     
     
  
 
 
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     Yeah, please don't try this at home. Well, you know. 
     
     
  
 
 
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     Be careful. We're emoji professionals, so we're fine. 
     
     
  
 
 
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     We can try it at home, but you should, everybody else should be careful. 
     
     
  
 
 
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     So we're going to talk a little bit today about the Mac topic from last week, the idea 
     
     
  
 
 
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     of some things that Apple could do to make the Mac potentially more attractive to third-party 
     
     
  
 
 
 
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     And in that conversation we spoke about UIKit, and I had totally forgotten about and neglected 
     
     
  
 
 
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     to bring up UXKit. 
     
     
  
 
 
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     So we have a couple links in the show notes, one Macworld piece about why smaller iOS developers 
     
     
  
 
 
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     maybe smart to look at the Mac and then 
     
     
  
 
 
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     one of six colors and one to any essential 
     
     
  
 
 
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     dot-com about about this topic about UX 
     
     
  
 
 
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     kit specifically which is part of photos 
     
     
  
 
 
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     dot app which shipped I guess what like a 
     
     
  
 
 
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     year and a half two years ago now and if 
     
     
  
 
 
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     you look at photos app it looks and kind 
     
     
  
 
 
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     of feels like an iOS app in a lot of 
     
     
  
 
 
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     ways and the reason for that is Apple 
     
     
  
 
 
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     reimplemented a portion of UI kit to run 
     
     
  
 
 
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     on the Mac and it's called UX kit and as 
     
     
  
 
 
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     far as I know as far as I could find 
     
     
  
 
 
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     Photos is really the only place that we've seen this and it has not been made 
     
     
  
 
 
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     public to developers to use at this point as it been really expanded upon by 
     
     
  
 
 
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     Apple but it does show that this sort of work at Apple at least has been underway 
     
     
  
 
 
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     to a degree to get photos done and I think it's an interesting way of looking 
     
     
  
 
 
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     at it that importing UIKit directly doesn't really work right because it's 
     
     
  
 
 
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     touch driven and there's a lot of elements there that just don't make 
     
     
  
 
 
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     sense if you're dealing with a cursor, because even if you're on something like the Magic 
     
     
  
 
 
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     Trackpad, you're still not touching things directly, right? It's abstracted away through 
     
     
  
 
 
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     the cursor. But you know, Photos.app feels like a Mac app, it feels like an iOS app too, 
     
     
  
 
 
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     it's very sort of this strange hybrid. And so you should go check out those links, it's 
     
     
  
 
 
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     an interesting piece of technology and one that maybe Apple will expand upon at some 
     
     
  
 
 
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     point in the future. 
     
     
  
 
 
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     So I don't fully understand a lot of this stuff, but so is this basically like 
     
     
  
 
 
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     somewhere in the middle between Mac development and iOS development then? 
     
     
  
 
 
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     Is that what this is kind of about? 
     
     
  
 
 
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     Well I think some of it's a little unknown because UXKit is not really available for developers to use, right? 
     
     
  
 
 
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     You can only kind of see how it's used in photos. 
     
     
  
 
 
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     And so I think there's a lot of question as to like how much time and effort this could shave off 
     
     
  
 
 
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     for porting an iOS app, but it's definitely further along than going from UIKit to AppKit 
     
     
  
 
 
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     that's on the Mac now. 
     
     
  
 
 
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     So basically an iOS developer could look at this and maybe have a better understanding 
     
     
  
 
 
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     of how to use it because of the tools that they put into play on iOS? 
     
     
  
 
 
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     Yeah, potentially. 
     
     
  
 
 
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     So I think at this point it's all about the potential of it. 
     
     
  
 
 
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     Alright, cool. 
     
     
  
 
 
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     I wanted a piece of follow-up. 
     
     
  
 
 
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     talking about Ulysses quite a bit last week and Federico kept sharing his 
     
     
  
 
 
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     beautiful setup and this prompted a tweet from CGP Grey which prompted a 
     
     
  
 
 
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     tweet from the Ulysses app people to say that Dropbox support is coming to a 
     
     
  
 
 
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     soon update so I mean I don't know anything about this but it does more 
     
     
  
 
 
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     than that but it looks like maybe that Dropbox sync will be coming back to 
     
     
  
 
 
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     Ulysses or coming to Ulysses? Yeah, I don't know at this point because I don't 
     
     
  
 
 
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     have a beta or anything so I'm based on this tweet but it sounds like there's 
     
     
  
 
 
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     going to be direct support for Dropbox which is good news you know especially 
     
     
  
 
 
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     because you can then go to Dropbox.com see the text files see versions you know 
     
     
  
 
 
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     which iCloud doesn't show you. And also you have the peace of mind you know for 
     
     
  
 
 
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     big things like this if I was you I would want to go with a 
     
     
  
 
 
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     thing that I've used and known and trusted for many, many years. 
     
     
  
 
 
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     And whilst iCloud seems better, I mean, I know as a Notes user, um, 
     
     
  
 
 
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     iCloud is fantastic. Like the way that my favorite thing about Notes Sync 
     
     
  
 
 
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     is that I may have added something from an extension. 
     
     
  
 
 
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     I open up that note, start typing, 
     
     
  
 
 
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     and then the link that I've added pops in above the text. Yeah. 
     
     
  
 
 
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     I think that that is like, you nailed it, right? It needed to sync, 
     
     
  
 
 
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     but you know where it's supposed to go. 
     
     
  
 
 
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     That for me just feels like you nailed it. 
     
     
  
 
 
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     So this stuff may be better, I don't know the ins and outs of how you would build an app like Ulysses on this stuff. 
     
     
  
 
 
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     But, nevertheless, for a multiple thousand, ten thousand word article, Dropbox has never failed you. 
     
     
  
 
 
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     No, never. And it gives you... 
     
     
  
 
 
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     So you'd want to use that? 
     
     
  
 
 
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     Yeah, especially because Ulysses uses that type of iCloud sync that you cannot manage in a web browser. 
     
     
  
 
 
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     You know, it's not like when you go to icloud.com and you see a bunch of text files from, or 
     
     
  
 
 
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     files in general, from iCloud Drive. 
     
     
  
 
 
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     >> And BioWare does it like that. 
     
     
  
 
 
 
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     Ulysses doesn't do that type of iCloud implementation. 
     
     
  
 
 
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     So the iCloud that you see in Ulysses only propagates across the apps. 
     
     
  
 
 
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     You cannot go on a web browser and see all your documents. 
     
     
  
 
 
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     You can only go to your iPhone or the iPad or the Mac. 
     
     
  
 
 
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     So it's only inside the app. 
     
     
  
 
 
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     And using Dropbox or similar services gives you the sense of safety that you can go anytime, 
     
     
  
 
 
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     anywhere on a web browser, you can view the file, you can restore, you can view versions, 
     
     
  
 
 
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     which is what you want. 
     
     
  
 
 
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     When you're working on a big project that's taking you months to put together, that's 
     
     
  
 
 
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     what you want to be able to do. 
     
     
  
 
 
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     So we'll see. 
     
     
  
 
 
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     I'm really happy that they're doing it. 
     
     
  
 
 
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     I've been using Ulysses for the past week again. 
     
     
  
 
 
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     I know that people are waiting for some sort of follow-up. 
     
     
  
 
 
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     I'm liking it a lot. 
     
     
  
 
 
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     iCloud Sync has been terrific so far. 
     
     
  
 
 
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     I don't know if I told you, Myke, but I'm using the dark theme a lot more. 
     
     
  
 
 
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     To my surprise, because I've never been a huge dark theme user, I know that you love 
     
     
  
 
 
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     dark themes. 
     
     
  
 
 
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     I'm all about dark themes. 
     
     
  
 
 
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     Yeah, I haven't been a dark theme person myself in any app really so far. 
     
     
  
 
 
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     But I'm using it in Ulysses, I do love the contrast between the black background, the yellow font, red section names. 
     
     
  
 
 
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     It's really nice. 
     
     
  
 
 
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     Can you share the themes? 
     
     
  
 
 
 
 
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     I haven't yet. 
     
     
  
 
 
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     But I am like, every day I go to the App Store and look at the Ulysses app and then close it again. 
     
     
  
 
 
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     I mean, I just look so pretty. 
     
     
  
 
 
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     Yeah, I can share my theme, I think. 
     
     
  
 
 
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     I'll take a look at how it's done. 
     
     
  
 
 
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     I'm liking the toolbar a lot. 
     
     
  
 
 
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     You know where it's got all the menus with the shortcuts 
     
     
  
 
 
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     to insert links and footnotes to make text italic or bold? 
     
     
  
 
 
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     I'm getting used to the layout because I'm new to the app. 
     
     
  
 
 
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     It's only two weeks after years and years of other text 
     
     
  
 
 
 
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     So I'm still getting used to it. 
     
     
  
 
 
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     I do like a lot the organization that I set up, so I have two different groups. 
     
     
  
 
 
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     One is called Maxories, the other is called Club. 
     
     
  
 
 
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     So I can organize the different content that I write for the website and for the newsletters. 
     
     
  
 
 
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     And then I'm also starting to use the keywords, so I have a finalized keyword that I apply 
     
     
  
 
 
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     to sheets or documents when they are complete for the newsletter. 
     
     
  
 
 
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     So when I open the club group in Ulysses I can just take a look and see what's been finalized, 
     
     
  
 
 
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     what's ready to go. 
     
     
  
 
 
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     That's nice, you know, it's very different, I continue to believe that it's very different 
     
     
  
 
 
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     from what I used to write in before, and I'm getting used to the whole idea of sheets can 
     
     
  
 
 
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     be grouped together and you can have attachments inside sheets, which I used last week to prepare 
     
     
  
 
 
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     some iOS 9.3 coverage. I was saving screenshots and placing the screenshots right inside my 
     
     
  
 
 
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     document, not into my Photos app, where for some reason I never find them again. So yeah, 
     
     
  
 
 
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     I'm getting used to it. I think I'm positive that I'm gonna keep using it. I will keep 
     
     
  
 
 
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     you updated over the next few weeks. I want to know more. Yeah I'm excited about 
     
     
  
 
 
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     it mainly for that revision history like you guys were talking about. I mean I'm 
     
     
  
 
 
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     using one writer which syncs Dropbox files offline which is really nice and 
     
     
  
 
 
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     then I'm using NV alt on the Mac but it's nice to have the flexibility right 
     
     
  
 
 
	 00:12:39
     ◼ 
      
     ►  
     there because they're just files I can open something up and buy word or BB 
     
     
  
 
 
	 00:12:43
     ◼ 
      
     ►  
     edit or pull it down from Dropbox and kind of get at it from anywhere and 
     
     
  
 
 
	 00:12:48
     ◼ 
      
     ►  
     iCloud just has those walls around it that I don't really want to deal with. 
     
     
  
 
 
	 00:12:52
     ◼ 
      
     ►  
     So I'm with you, I'm excited about it, and I will definitely be spending some serious 
     
     
  
 
 
	 00:12:58
     ◼ 
      
     ►  
     time with it once Dropbox support is out. 
     
     
  
 
 
	 00:13:00
     ◼ 
      
     ►  
     Yeah, I've been back on editorial recently for some of the stuff that I've been doing. 
     
     
  
 
 
	 00:13:06
     ◼ 
      
     ►  
     And it's nice on the iPad Pro. 
     
     
  
 
 
	 00:13:08
     ◼ 
      
     ►  
     The beta is very nice. 
     
     
  
 
 
	 00:13:10
     ◼ 
      
     ►  
     Alright, talking about all this text stuff, I just wanted to take a quick moment, because 
     
     
  
 
 
	 00:13:16
     ◼ 
      
     ►  
     we're going to talk about the Apple event now. To talk about our coverage and stuff, 
     
     
  
 
 
	 00:13:21
     ◼ 
      
     ►  
     because we all kind of did our own little things yesterday, I wanted to just point out 
     
     
  
 
 
	 00:13:26
     ◼ 
      
     ►  
     the abundance of MaxStories links that are going to be in the show notes, because Federico 
     
     
  
 
 
	 00:13:30
     ◼ 
      
     ►  
     and his team posted 675 articles yesterday. I counted. 675. It was really impressive. 
     
     
  
 
 
	 00:13:38
     ◼ 
      
     ►  
     You should be very proud. 
     
     
  
 
 
	 00:13:40
     ◼ 
      
     ►  
     Thank you. It was only, I think, 14 or 15 maybe. But it's more than usual. 
     
     
  
 
 
	 00:13:46
     ◼ 
      
     ►  
     Yeah, it was a... Clearly you have either grown six more sets of arms or you have built 
     
     
  
 
 
	 00:13:53
     ◼ 
      
     ►  
     an incredible team around you. 
     
     
  
 
 
	 00:13:55
     ◼ 
      
     ►  
     Yeah, the guys have been really, really great. I'm really happy with the... You know, we planned 
     
     
  
 
 
	 00:14:00
     ◼ 
      
     ►  
     it in advance. We had like a full outline of how we wanted to cover the announcements 
     
     
  
 
 
	 00:14:07
     ◼ 
      
     ►  
     and we had a sort of plan based on, you know, 9 to 5 Mac basically gave us. 
     
     
  
 
 
	 00:14:13
     ◼ 
      
     ►  
     That is helpful for you actually, isn't it? 
     
     
  
 
 
	 00:14:15
     ◼ 
      
     ►  
     Because you can just assign the products as you know what they are. 
     
     
  
 
 
	 00:14:18
     ◼ 
      
     ►  
     We had two white cards and we said, well, based on what they are, we're just gonna, 
     
     
  
 
 
	 00:14:24
     ◼ 
      
     ►  
     you know, see what it is, go with the flow and we'll talk over Slack. 
     
     
  
 
 
	 00:14:28
     ◼ 
      
     ►  
     But we had a strategy based on, you know, iPhone, iPad. 
     
     
  
 
 
	 00:14:31
     ◼ 
      
     ►  
     I was getting iPad, of course. 
     
     
  
 
 
	 00:14:33
     ◼ 
      
     ►  
     Alex was getting the iPhone and we knew there were going to be watch announcements. 
     
     
  
 
 
	 00:14:38
     ◼ 
      
     ►  
     So we were like five people talking in Slack and it went really nicely. 
     
     
  
 
 
 
 
	 00:14:45
     ◼ 
      
     ►  
     Thank you, Myke. 
     
     
  
 
 
	 00:14:47
     ◼ 
      
     ►  
     Steven was doing his usual tweeting, as he is known to do. 
     
     
  
 
 
	 00:14:53
     ◼ 
      
     ►  
     If you don't follow the 512 pixels account, 512px on Twitter, you should follow it just 
     
     
  
 
 
	 00:14:59
     ◼ 
      
     ►  
     for Apple events. 
     
     
  
 
 
	 00:15:00
     ◼ 
      
     ►  
     goes a little bit crazy? It's very serious news coverage, so what can I say? 
     
     
  
 
 
	 00:15:08
     ◼ 
      
     ►  
     You also did a little article that we'll talk about in a bit, which is really cool. And 
     
     
  
 
 
	 00:15:15
     ◼ 
      
     ►  
     me and Jason recorded a weird and special episode of Upgrade where Jason called in from 
     
     
  
 
 
	 00:15:22
     ◼ 
      
     ►  
     his car on his way back from Cupertino to the Six Colors world headquarters and we recorded 
     
     
  
 
 
	 00:15:28
     ◼ 
      
     ►  
     the show that way. And I actually am really happy with how it turned out. It was a lot 
     
     
  
 
 
	 00:15:34
     ◼ 
      
     ►  
     of work from both me and Jason to get it just right. But I actually listened back to a bunch 
     
     
  
 
 
	 00:15:38
     ◼ 
      
     ►  
     of it today and I'm pretty happy with it. It was fun. It was something different to 
     
     
  
 
 
	 00:15:43
     ◼ 
      
     ►  
     what we usually do. So if you haven't heard that, again, more links in the show notes, 
     
     
  
 
 
	 00:15:47
     ◼ 
      
     ►  
     upgrade episode 81. So that's that. Let's actually talk about what happened. So what 
     
     
  
 
 
	 00:15:54
     ◼ 
      
     ►  
     we didn't know at the time when Tim made his big statement about the FBI was the way the 
     
     
  
 
 
	 00:15:58
     ◼ 
      
     ►  
     rest of the day would play out. And Federico, what happened yesterday evening in regards 
     
     
  
 
 
	 00:16:04
     ◼ 
      
     ►  
     to the FBI investigation? 
     
     
  
 
 
	 00:16:07
     ◼ 
      
     ►  
     I was basically postponed because the Department of Justice argued that a third party approached 
     
     
  
 
 
	 00:16:13
     ◼ 
      
     ►  
     them saying that there could be a method of unlocking the iPhone without having Apple's 
     
     
  
 
 
	 00:16:19
     ◼ 
      
     ►  
     assistance. And the judge, whose name I don't remember, I think it's Judge… yeah, I don't 
     
     
  
 
 
 
	 00:16:27
     ◼ 
      
     ►  
     PIM. PIM, yes. Okay. I was about to say PING, but that's another product. 
     
     
  
 
 
	 00:16:33
     ◼ 
      
     ►  
     Close. The judge isn't a product. 
     
     
  
 
 
	 00:16:37
     ◼ 
      
     ►  
     No. So they granted the FBI and the Justice Department a new hearing on April 5 to report 
     
     
  
 
 
	 00:16:46
     ◼ 
      
     ►  
     back on these tests that they're going to do on this action based on the method from 
     
     
  
 
 
	 00:16:52
     ◼ 
      
     ►  
     a third party. We don't know who the third party is. Might as well be John McAfee. We 
     
     
  
 
 
	 00:16:56
     ◼ 
      
     ►  
     don't know mm-hmm I think it's probably the NSA well guys I've got a special 
     
     
  
 
 
	 00:17:05
     ◼ 
      
     ►  
     guest to me here today it's the FBI it's me it was me all along I worked it out 
     
     
  
 
 
	 00:17:10
     ◼ 
      
     ►  
     it basically a lot of people are saying that they think the FBI is chickening 
     
     
  
 
 
	 00:17:16
     ◼ 
      
     ►  
     out of this I don't know I don't know how to take that I mean maybe what do 
     
     
  
 
 
	 00:17:21
     ◼ 
      
     ►  
     you guys think? Do you think there's any merit in that theory? 
     
     
  
 
 
	 00:17:25
     ◼ 
      
     ►  
     I mean, maybe a little, but I don't think they would say in what I imagine is sworn 
     
     
  
 
 
	 00:17:31
     ◼ 
      
     ►  
     testimony that they have someone else who thinks they can unlock it. Like, I don't 
     
     
  
 
 
	 00:17:35
     ◼ 
      
     ►  
     know. I mean, it's one of those things you may never know. And, you know, a lot of people 
     
     
  
 
 
	 00:17:38
     ◼ 
      
     ►  
     are like, "Hey, it's over." It's like, "Well, no, it's not over. It's kind of on 
     
     
  
 
 
	 00:17:42
     ◼ 
      
     ►  
     hold." And so they could go off and, "We'll just say that, you know, whoever it is could 
     
     
  
 
 
	 00:17:48
     ◼ 
      
     ►  
     go unlock it and that's that or that could prove to be incorrect and they could come 
     
     
  
 
 
	 00:17:55
     ◼ 
      
     ►  
     back and say hey you know what we tried this and you know what now you really should do 
     
     
  
 
 
	 00:18:00
     ◼ 
      
     ►  
     it because we have gone through you know all these other steps to do it and you truly are 
     
     
  
 
 
	 00:18:05
     ◼ 
      
     ►  
     our our last you know ditch effort so I don't see this as a victory yet but it's it's maybe 
     
     
  
 
 
	 00:18:12
     ◼ 
      
     ►  
     a ray of hope for people that want it to go Apple's way but it's not over. It's 
     
     
  
 
 
	 00:18:18
     ◼ 
      
     ►  
     not over so I think I think those headlines are a little premature but 
     
     
  
 
 
	 00:18:22
     ◼ 
      
     ►  
     we'll see you know it could be this just quietly goes away and if that's the case 
     
     
  
 
 
	 00:18:25
     ◼ 
      
     ►  
     then we can either assume that whoever it is did get into the phone and that's 
     
     
  
 
 
	 00:18:30
     ◼ 
      
     ►  
     got its own ramifications or that it really was they realized that they were 
     
     
  
 
 
	 00:18:36
     ◼ 
      
     ►  
     losing the public battle and so they sort of you know backed off from it but 
     
     
  
 
 
	 00:18:41
     ◼ 
      
     ►  
     again we'll probably think there's a big chance that we'll never actually know. 
     
     
  
 
 
	 00:18:47
     ◼ 
      
     ►  
     Apple opened the event with one of their cute little videos that they've done in 
     
     
  
 
 
	 00:18:52
     ◼ 
      
     ►  
     the past since was it like WWDC a year or two ago? 
     
     
  
 
 
	 00:18:56
     ◼ 
      
     ►  
     Was it the iOS 7 was like the first real time this had happened right? Yeah it had like the 
     
     
  
 
 
	 00:19:02
     ◼ 
      
     ►  
     little like little marbles or something yeah balls rolling around and 
     
     
  
 
 
	 00:19:06
     ◼ 
      
     ►  
     stuff and they've done they did one I think last year about like how app 
     
     
  
 
 
	 00:19:10
     ◼ 
      
     ►  
     developers like make the world really special it was like painting around a 
     
     
  
 
 
	 00:19:13
     ◼ 
      
     ►  
     room right and the words kind of appeared and disappeared based on the 
     
     
  
 
 
	 00:19:16
     ◼ 
      
     ►  
     angle so they've been doing some fun stuff recently. And this one was kind of 
     
     
  
 
 
	 00:19:22
     ◼ 
      
     ►  
     in anticipation of celebrating Apple's 40th year right which is what and on 
     
     
  
 
 
	 00:19:31
     ◼ 
      
     ►  
     April 1st? Yes. So there's that and and as part of this they basically showed up a 
     
     
  
 
 
	 00:19:37
     ◼ 
      
     ►  
     bunch of keywords and phrases and product names and in-jokes and there was 
     
     
  
 
 
	 00:19:45
     ◼ 
      
     ►  
     only one man who could decipher this code and he's with us today. Yes I was 
     
     
  
 
 
	 00:19:53
     ◼ 
      
     ►  
     listening to Upgrade washing dishes after dinner and Jason says hey you know 
     
     
  
 
 
	 00:19:58
     ◼ 
      
     ►  
     my first thought was that Steven should do like pull apart the video frame by 
     
     
  
 
 
	 00:20:03
     ◼ 
      
     ►  
     frame and like list out annotate everything that's in it and basically I 
     
     
  
 
 
	 00:20:07
     ◼ 
      
     ►  
     was like that's a great idea I should go do that and so I went and did it and 
     
     
  
 
 
	 00:20:11
     ◼ 
      
     ►  
     several hours later it took a long time I did learn that if you're in QuickTime 
     
     
  
 
 
	 00:20:16
     ◼ 
      
     ►  
     you can use the arrow keys to advance one frame at a time which is very 
     
     
  
 
 
	 00:20:19
     ◼ 
      
     ►  
     helpful when you're doing something like this but it's a fun it's a fun list 
     
     
  
 
 
	 00:20:23
     ◼ 
      
     ►  
     right like it's everything from 1984 in the Macintosh there's a lot of stuff 
     
     
  
 
 
	 00:20:29
     ◼ 
      
     ►  
     about the iMac g3 and then a lot of you know more modern stuff but it's I don't 
     
     
  
 
 
	 00:20:34
     ◼ 
      
     ►  
     know how many individual slides there are because I didn't number this list but it's 
     
     
  
 
 
	 00:20:38
     ◼ 
      
     ►  
     a bunch of stuff. Anything that jumps out for you specifically? I mean so two things 
     
     
  
 
 
	 00:20:47
     ◼ 
      
     ►  
     a the the Newton slide like it's really hilarious especially if you realize that. What is the 
     
     
  
 
 
	 00:20:52
     ◼ 
      
     ►  
     joke? So the word Newton stays up there and then after a moment they scribble through 
     
     
  
 
 
	 00:20:57
     ◼ 
      
     ►  
     it with like a line and if you are using a Newton that's how you delete a word is to 
     
     
  
 
 
	 00:21:02
     ◼ 
      
     ►  
     scribble through it. So it was kind of a little funny little jab at the Newton. 
     
     
  
 
 
	 00:21:09
     ◼ 
      
     ►  
     The guys who run the Newton Talk Twitter account really incensed over 
     
     
  
 
 
	 00:21:14
     ◼ 
      
     ►  
     this, saying they were going to scratch through Apple executives, which seems a 
     
     
  
 
 
	 00:21:18
     ◼ 
      
     ►  
     little overreaction. How often do the Newton people get in the news? 
     
     
  
 
 
	 00:21:30
     ◼ 
      
     ►  
     Yeah, you gotta give them it, right? And you gotta know it's gonna be negative, right? 
     
     
  
 
 
	 00:21:35
     ◼ 
      
     ►  
     Short of me writing something, I don't know who's writing anything positive about the 
     
     
  
 
 
	 00:21:38
     ◼ 
      
     ►  
     Newton these days. There's Newton people still? 
     
     
  
 
 
	 00:21:41
     ◼ 
      
     ►  
     Yes. What do they do? 
     
     
  
 
 
	 00:21:45
     ◼ 
      
     ►  
     Probably not a lot if they're still using the Newton. 
     
     
  
 
 
	 00:21:48
     ◼ 
      
     ►  
     No, I mean, serious question. Do they still use the Newton for, like, everyday computing? 
     
     
  
 
 
	 00:21:56
     ◼ 
      
     ►  
     I know people who use them as sort of like a... I mean, there are a couple people who 
     
     
  
 
 
	 00:21:59
     ◼ 
      
     ►  
     I still use them like daily I think I used it daily in college like 10 years ago 
     
     
  
 
 
	 00:22:03
     ◼ 
      
     ►  
     But I think that there's still some people who it's a it's a really passionate hobby like I think the word 
     
     
  
 
 
	 00:22:08
     ◼ 
      
     ►  
     I use in the end the list is like 
     
     
  
 
 
 
 
	 00:22:13
     ◼ 
      
     ►  
     Can he go on the on the internet for example can I can you can put a wireless card in it and you can get? 
     
     
  
 
 
	 00:22:19
     ◼ 
      
     ►  
     on the internet, okay slowly and very 
     
     
  
 
 
	 00:22:21
     ◼ 
      
     ►  
     Simply, but yeah, it'll go 
     
     
  
 
 
	 00:22:24
     ◼ 
      
     ►  
     The other thing that jumped on me was all the iMac g3 stuff 
     
     
  
 
 
	 00:22:28
     ◼ 
      
     ►  
     They talk about the computer they have tangerine lime strawberry blueberry and 
     
     
  
 
 
	 00:22:34
     ◼ 
      
     ►  
     grape which were the five colors and or the five flavors as they called them and 
     
     
  
 
 
	 00:22:40
     ◼ 
      
     ►  
     those were the some of the only colored slides in the video so they've really 
     
     
  
 
 
	 00:22:44
     ◼ 
      
     ►  
     jumped out when you're when you were watching watching it and it's something 
     
     
  
 
 
	 00:22:48
     ◼ 
      
     ►  
     that's been on my mind because I'm in a phase of iMac G3 acquisition and so I've 
     
     
  
 
 
	 00:22:56
     ◼ 
      
     ►  
     been spending some time looking at them. So that jumped out at me. What does that mean exactly? 
     
     
  
 
 
	 00:23:02
     ◼ 
      
     ►  
     So I am trying to source one of each color for a project and so I have three now and 
     
     
  
 
 
	 00:23:15
     ◼ 
      
     ►  
     I've got a lead on almost every other color. Some of those I'm gonna have to just wait 
     
     
  
 
 
	 00:23:21
     ◼ 
      
     ►  
     until they show up on eBay but I got someone I think locally who has some iMacs that they're 
     
     
  
 
 
	 00:23:25
     ◼ 
      
     ►  
     gonna let me have. When you say project, do you mean hoarding? Like what is project? 
     
     
  
 
 
	 00:23:32
     ◼ 
      
     ►  
     When you say you have a lead, is it like an investigation that is going on? 
     
     
  
 
 
	 00:23:38
     ◼ 
      
     ►  
     Tracking down computers? Someone did, I got today, someone did email me after I 
     
     
  
 
 
	 00:23:44
     ◼ 
      
     ►  
     tweeted about it and they sent me an indigo that they had, which is pretty 
     
     
  
 
 
	 00:23:48
     ◼ 
      
     ►  
     cool. These aren't small, these are really big things and you want like six of them. 
     
     
  
 
 
	 00:23:53
     ◼ 
      
     ►  
     No, I can tell you. One, two, three, seven, eight, nine, ten. There's like twelve, I think 
     
     
  
 
 
	 00:23:59
     ◼ 
      
     ►  
     twelve different colors. 
     
     
  
 
 
	 00:24:00
     ◼ 
      
     ►  
     Are you going and trying to get all of them? 
     
     
  
 
 
	 00:24:04
     ◼ 
      
     ►  
     Mm-hmm. Yep. 
     
     
  
 
 
	 00:24:06
     ◼ 
      
     ►  
     You are one of the nicest people I've ever had the pleasure of knowing. 
     
     
  
 
 
	 00:24:11
     ◼ 
      
     ►  
     So those are twelve computers. 
     
     
  
 
 
	 00:24:12
     ◼ 
      
     ►  
     I don't know how you're married. I just don't know how it continues. I've met Mary. She's 
     
     
  
 
 
	 00:24:18
     ◼ 
      
     ►  
     very lovely and I don't understand it. 
     
     
  
 
 
	 00:24:22
     ◼ 
      
     ►  
     I don't want to put words in her mouth, but she's not real thrilled. 
     
     
  
 
 
 
	 00:24:26
     ◼ 
      
     ►  
     So those are 12 different models of the same computer. 
     
     
  
 
 
	 00:24:30
     ◼ 
      
     ►  
     Is that right? 
     
     
  
 
 
 
 
 
	 00:24:34
     ◼ 
      
     ►  
     And you should put them on a long table and you sit in the middle and, you know, what's 
     
     
  
 
 
	 00:24:38
     ◼ 
      
     ►  
     the painting from Leonardo da Vinci, you know? 
     
     
  
 
 
	 00:24:41
     ◼ 
      
     ►  
     The Last Supper? 
     
     
  
 
 
	 00:24:42
     ◼ 
      
     ►  
     The Last Supper. 
     
     
  
 
 
 
	 00:24:44
     ◼ 
      
     ►  
     And you do a recreation of that with you in the middle. 
     
     
  
 
 
	 00:24:46
     ◼ 
      
     ►  
     You know, 12 old computers. 
     
     
  
 
 
	 00:24:48
     ◼ 
      
     ►  
     I mean, I don't know what your project is, but it ain't gonna be better than that. 
     
     
  
 
 
 
	 00:24:54
     ◼ 
      
     ►  
     - The last supper of IMAX is pretty good. 
     
     
  
 
 
	 00:24:57
     ◼ 
      
     ►  
     So I'm gonna scrap what I had in mind. 
     
     
  
 
 
	 00:25:00
     ◼ 
      
     ►  
     - Oh, was there an Apple event this week? 
     
     
  
 
 
	 00:25:03
     ◼ 
      
     ►  
     - I don't know, yeah, can we get off of me 
     
     
  
 
 
	 00:25:05
     ◼ 
      
     ►  
     and do something else? 
     
     
  
 
 
 
	 00:25:07
     ◼ 
      
     ►  
     - One billion active Apple devices, 
     
     
  
 
 
	 00:25:10
     ◼ 
      
     ►  
     this came up again, right? 
     
     
  
 
 
	 00:25:12
     ◼ 
      
     ►  
     They, I was trying to find it, 
     
     
  
 
 
	 00:25:15
     ◼ 
      
     ►  
     they mentioned this number before, 
     
     
  
 
 
	 00:25:17
     ◼ 
      
     ►  
     was it during a conference call or something? 
     
     
  
 
 
	 00:25:18
     ◼ 
      
     ►  
     - It was the last analyst call. 
     
     
  
 
 
	 00:25:20
     ◼ 
      
     ►  
     - Okay, so one billion active Apple devices. 
     
     
  
 
 
	 00:25:24
     ◼ 
      
     ►  
     I will admit that 337 of them are at my house, 
     
     
  
 
 
	 00:25:27
     ◼ 
      
     ►  
     but I think the way they count this are things 
     
     
  
 
 
	 00:25:29
     ◼ 
      
     ►  
     that check in with like an Apple internet service, 
     
     
  
 
 
	 00:25:32
     ◼ 
      
     ►  
     I think is how, I think that's kind of believed 
     
     
  
 
 
	 00:25:34
     ◼ 
      
     ►  
     how this number has come to. 
     
     
  
 
 
	 00:25:37
     ◼ 
      
     ►  
     And that number is really crazy to me, 
     
     
  
 
 
	 00:25:40
     ◼ 
      
     ►  
     that it's one billion seems impossible to understand. 
     
     
  
 
 
	 00:25:44
     ◼ 
      
     ►  
     - It's a lot. 
     
     
  
 
 
	 00:25:47
     ◼ 
      
     ►  
     Like I don't even-- 
     
     
  
 
 
 
	 00:25:50
     ◼ 
      
     ►  
     - It's a lot, like it's a lot. 
     
     
  
 
 
	 00:25:51
     ◼ 
      
     ►  
     And I think they used that, Tim put that up 
     
     
  
 
 
	 00:25:54
     ◼ 
      
     ►  
     before he started talking about the privacy thing. 
     
     
  
 
 
	 00:25:56
     ◼ 
      
     ►  
     Like we have to protect all of these people, 
     
     
  
 
 
	 00:25:58
     ◼ 
      
     ►  
     I think was his kind of thing there, right? 
     
     
  
 
 
	 00:26:01
     ◼ 
      
     ►  
     - And I think it was to sort of show that Apple's not 
     
     
  
 
 
	 00:26:07
     ◼ 
      
     ►  
     like this like rinky-dink company 
     
     
  
 
 
	 00:26:09
     ◼ 
      
     ►  
     that can be pushed around. 
     
     
  
 
 
	 00:26:10
     ◼ 
      
     ►  
     Like they're also, they are saying, 
     
     
  
 
 
	 00:26:12
     ◼ 
      
     ►  
     and I believe what you said, that it's about like, 
     
     
  
 
 
	 00:26:14
     ◼ 
      
     ►  
     we have all these people that we feel we're responsible to, 
     
     
  
 
 
	 00:26:17
     ◼ 
      
     ►  
     but also like we're kind of a big deal, 
     
     
  
 
 
	 00:26:19
     ◼ 
      
     ►  
     And you could see a world where if this continues, 
     
     
  
 
 
	 00:26:24
     ◼ 
      
     ►  
     that Apple's gonna be like, 
     
     
  
 
 
	 00:26:26
     ◼ 
      
     ►  
     we have one billion active Apple devices 
     
     
  
 
 
	 00:26:29
     ◼ 
      
     ►  
     and we're an American company. 
     
     
  
 
 
	 00:26:30
     ◼ 
      
     ►  
     Like that's sort of the undertone I get out of this 
     
     
  
 
 
	 00:26:32
     ◼ 
      
     ►  
     is like, we're a big deal and we're here. 
     
     
  
 
 
	 00:26:35
     ◼ 
      
     ►  
     And it's obviously incredibly impressive. 
     
     
  
 
 
	 00:26:39
     ◼ 
      
     ►  
     And like you said, 
     
     
  
 
 
	 00:26:40
     ◼ 
      
     ►  
     difficult to sort of wrap your head around. 
     
     
  
 
 
	 00:26:43
     ◼ 
      
     ►  
     But I think that that number works in their favor 
     
     
  
 
 
	 00:26:45
     ◼ 
      
     ►  
     in a bunch of different ways. 
     
     
  
 
 
	 00:26:46
     ◼ 
      
     ►  
     - Yeah, no doubt. 
     
     
  
 
 
	 00:26:49
     ◼ 
      
     ►  
     Then they kind of went into the environmental stuff. 
     
     
  
 
 
	 00:26:51
     ◼ 
      
     ►  
     There's some interesting things there. 
     
     
  
 
 
	 00:26:53
     ◼ 
      
     ►  
     A lot of the stuff that Apple's doing for the environment 
     
     
  
 
 
	 00:26:57
     ◼ 
      
     ►  
     and their carbon offsetting and things like that. 
     
     
  
 
 
	 00:26:58
     ◼ 
      
     ►  
     But the real kind of cool news is the LEM robot, right? 
     
     
  
 
 
	 00:27:02
     ◼ 
      
     ►  
     Like that's what everyone's latching onto. 
     
     
  
 
 
	 00:27:04
     ◼ 
      
     ►  
     I mean, look, it is amazing what they're doing. 
     
     
  
 
 
	 00:27:06
     ◼ 
      
     ►  
     Like 99% recycled paper, 93% all renewable energy. 
     
     
  
 
 
	 00:27:09
     ◼ 
      
     ►  
     Some countries are 100%. 
     
     
  
 
 
	 00:27:11
     ◼ 
      
     ►  
     They go over 100% worldwide, 
     
     
  
 
 
	 00:27:12
     ◼ 
      
     ►  
     but they created a robot that has an eye that can tear apart 
     
     
  
 
 
	 00:27:18
     ◼ 
      
     ►  
     and just cast aside the insides of iPhones, right? 
     
     
  
 
 
	 00:27:24
     ◼ 
      
     ►  
     Have you read the Mashable story? 
     
     
  
 
 
	 00:27:26
     ◼ 
      
     ►  
     I haven't yet, I haven't yet. I saw that just before we started recording. 
     
     
  
 
 
	 00:27:31
     ◼ 
      
     ►  
     It's a giant robot that occupies an entire warehouse, and in the video you only see one 
     
     
  
 
 
	 00:27:37
     ◼ 
      
     ►  
     arm or maybe two arms of the robot. It's got 29 of those arms moving around. 
     
     
  
 
 
	 00:27:43
     ◼ 
      
     ►  
     Oh, that's horrific! 
     
     
  
 
 
	 00:27:45
     ◼ 
      
     ►  
     It's basically a huge machine and it takes I think 11 seconds, if I got this correctly, 
     
     
  
 
 
	 00:27:55
     ◼ 
      
     ►  
     it takes, let me see, 11 seconds to complete an iPhone disassembly process with dozens 
     
     
  
 
 
	 00:28:04
     ◼ 
      
     ►  
     running through the system at all times. 
     
     
  
 
 
	 00:28:07
     ◼ 
      
     ►  
     And it can turn around 350 units each hour for 1.2 million iPhones each year. 
     
     
  
 
 
	 00:28:16
     ◼ 
      
     ►  
     So this is just one single Lian robot machine. 
     
     
  
 
 
	 00:28:19
     ◼ 
      
     ►  
     It can do over a million iPhones each year. 
     
     
  
 
 
	 00:28:22
     ◼ 
      
     ►  
     It's a huge number, you know? 
     
     
  
 
 
	 00:28:25
     ◼ 
      
     ►  
     It's a little terrifying. 
     
     
  
 
 
	 00:28:26
     ◼ 
      
     ►  
     It is terrifying. 
     
     
  
 
 
	 00:28:28
     ◼ 
      
     ►  
     It's got 29 arms and it's basically like a giant robot inside of a warehouse eating iPhones 
     
     
  
 
 
	 00:28:35
     ◼ 
      
     ►  
     and spitting out parts in different buckets. And I mean, it's a very, it's a great initiative, 
     
     
  
 
 
	 00:28:43
     ◼ 
      
     ►  
     you know, especially because Apple explained to Mashable, we can cut through all the different 
     
     
  
 
 
	 00:28:48
     ◼ 
      
     ►  
     elements real precisely. So it's not like the traditional recycling process. It may 
     
     
  
 
 
	 00:28:53
     ◼ 
      
     ►  
     happen that, you know, that maybe the copper gets mixed up with a bunch of steel and then, 
     
     
  
 
 
	 00:28:59
     ◼ 
      
     ►  
     you know, the recycling process, it's not as good as it could be. We got this robot 
     
     
  
 
 
	 00:29:04
     ◼ 
      
     ►  
     with all sorts of crazy machinery going on, and we can precisely separate each element. 
     
     
  
 
 
	 00:29:11
     ◼ 
      
     ►  
     Which is great news, you know, especially because Apple can then resell all this material 
     
     
  
 
 
	 00:29:16
     ◼ 
      
     ►  
     which is not contaminated by other material to different companies that recycle the material 
     
     
  
 
 
	 00:29:21
     ◼ 
      
     ►  
     and it goes out, back out into the world. So it's great news, it's just, you know, 
     
     
  
 
 
	 00:29:26
     ◼ 
      
     ►  
     maybe the fact that it's a robot with 29 arms and it's got a name, it's only slightly terrifying, 
     
     
  
 
 
 
	 00:29:34
     ◼ 
      
     ►  
     I wonder what Liam stands for. 
     
     
  
 
 
	 00:29:36
     ◼ 
      
     ►  
     There must be a background to it, right? 
     
     
  
 
 
	 00:29:38
     ◼ 
      
     ►  
     No, there's no name. 
     
     
  
 
 
	 00:29:39
     ◼ 
      
     ►  
     According to Apple, Mashable was guessing. 
     
     
  
 
 
	 00:29:43
     ◼ 
      
     ►  
     They asked them, "Does it mean like line inverse assemble machine?" 
     
     
  
 
 
	 00:29:50
     ◼ 
      
     ►  
     Something like that. 
     
     
  
 
 
	 00:29:51
     ◼ 
      
     ►  
     And Apple was like, "No, it's just a name. 
     
     
  
 
 
	 00:29:52
     ◼ 
      
     ►  
     We looked at the robot and it looked like Liam and we named it Liam." 
     
     
  
 
 
	 00:29:57
     ◼ 
      
     ►  
     What can a robot look like that it looks like Liam? 
     
     
  
 
 
	 00:30:01
     ◼ 
      
     ►  
     It's 29 arms. That's the thing. Like, do they, does somebody really hate somebody called 
     
     
  
 
 
	 00:30:06
     ◼ 
      
     ►  
     Liam inside of Apple? Like, there's a guy nobody likes? 
     
     
  
 
 
	 00:30:10
     ◼ 
      
     ►  
     Something's really wrong with that guy. 
     
     
  
 
 
	 00:30:11
     ◼ 
      
     ►  
     Something's really... That looks just like Liam from Accounting, you know, the 29-arm 
     
     
  
 
 
 
 
	 00:30:17
     ◼ 
      
     ►  
     It was cool. And the, we glossed over it, but the environmental stuff is a big deal. 
     
     
  
 
 
	 00:30:24
     ◼ 
      
     ►  
     And I wasn't aware that they were so far into the renewable energy stuff, but I mean, again, 
     
     
  
 
 
	 00:30:32
     ◼ 
      
     ►  
     for a company of their size, clearly they're making a huge investment here and with a belief 
     
     
  
 
 
	 00:30:37
     ◼ 
      
     ►  
     that they are really improving the world. 
     
     
  
 
 
	 00:30:39
     ◼ 
      
     ►  
     So it's great. 
     
     
  
 
 
	 00:30:40
     ◼ 
      
     ►  
     And it was great to see some of that. 
     
     
  
 
 
	 00:30:43
     ◼ 
      
     ►  
     Obviously there's like the yak joke going around, which is rather hilarious, but it 
     
     
  
 
 
	 00:30:48
     ◼ 
      
     ►  
     It was a nice way to kind of set the stage a little bit going into these products. 
     
     
  
 
 
	 00:30:55
     ◼ 
      
     ►  
     Instead of a retail update, having an update in these other areas. 
     
     
  
 
 
	 00:30:59
     ◼ 
      
     ►  
     I think the point of bringing this up yesterday was, you know, you say you didn't know it. 
     
     
  
 
 
	 00:31:05
     ◼ 
      
     ►  
     I don't think anybody knew that they were this far along. 
     
     
  
 
 
	 00:31:07
     ◼ 
      
     ►  
     I think that was maybe why they brought it up. 
     
     
  
 
 
	 00:31:10
     ◼ 
      
     ►  
     So it was like, we've spoken about this before, but oh by the way, look at all this crazy 
     
     
  
 
 
	 00:31:14
     ◼ 
      
     ►  
     stuff we're doing. 
     
     
  
 
 
	 00:31:15
     ◼ 
      
     ►  
     It was cool. 
     
     
  
 
 
	 00:31:16
     ◼ 
      
     ►  
     It's a tough one. 
     
     
  
 
 
	 00:31:17
     ◼ 
      
     ►  
     - Cool, it's cool. - It's a thing. 
     
     
  
 
 
	 00:31:18
     ◼ 
      
     ►  
     - But do you wanna talk about ResearchKit and CareKit? 
     
     
  
 
 
	 00:31:22
     ◼ 
      
     ►  
     - Yeah, so ResearchKit has been, 
     
     
  
 
 
	 00:31:25
     ◼ 
      
     ►  
     it was announced a while back, 
     
     
  
 
 
	 00:31:26
     ◼ 
      
     ►  
     and Jeff Williams kind of runs Apple's Health Stuff, 
     
     
  
 
 
	 00:31:31
     ◼ 
      
     ►  
     along with a lot of other duties at Apple, 
     
     
  
 
 
	 00:31:33
     ◼ 
      
     ►  
     spoke about ResearchKit and how it's being used 
     
     
  
 
 
	 00:31:36
     ◼ 
      
     ►  
     and kind of building the case that it's being adopted. 
     
     
  
 
 
	 00:31:38
     ◼ 
      
     ►  
     And as a refresher, 
     
     
  
 
 
	 00:31:39
     ◼ 
      
     ►  
     ResearchKit is an open source platform from Apple 
     
     
  
 
 
	 00:31:43
     ◼ 
      
     ►  
     where institutions, hospitals, clinics, that sort of thing, 
     
     
  
 
 
	 00:31:45
     ◼ 
      
     ►  
     can build apps to basically have a at-large sampling 
     
     
  
 
 
	 00:31:50
     ◼ 
      
     ►  
     of medical data. 
     
     
  
 
 
	 00:31:55
     ◼ 
      
     ►  
     And so before, if you were going into one of these studies, 
     
     
  
 
 
	 00:31:58
     ◼ 
      
     ►  
     it could be very small or very labor and time intensive 
     
     
  
 
 
	 00:32:01
     ◼ 
      
     ►  
     to find people to join your study. 
     
     
  
 
 
	 00:32:05
     ◼ 
      
     ►  
     And now it's much simpler, 
     
     
  
 
 
	 00:32:07
     ◼ 
      
     ►  
     Apple argues, with a research kit. 
     
     
  
 
 
	 00:32:08
     ◼ 
      
     ►  
     And it seems that that's the case. 
     
     
  
 
 
	 00:32:10
     ◼ 
      
     ►  
     And they're expanding that with CareKit, 
     
     
  
 
 
	 00:32:14
     ◼ 
      
     ►  
     which best to understand it is basically a set, 
     
     
  
 
 
	 00:32:17
     ◼ 
      
     ►  
     it's open source like ResearchKit, 
     
     
  
 
 
	 00:32:19
     ◼ 
      
     ►  
     but it's a set of tools that can go into apps 
     
     
  
 
 
	 00:32:22
     ◼ 
      
     ►  
     for patients to be more engaged with their own care. 
     
     
  
 
 
	 00:32:26
     ◼ 
      
     ►  
     And so it comes with a couple of different, 
     
     
  
 
 
	 00:32:28
     ◼ 
      
     ►  
     I think what they call modules, 
     
     
  
 
 
	 00:32:30
     ◼ 
      
     ►  
     some for some tracking stuff. 
     
     
  
 
 
	 00:32:33
     ◼ 
      
     ►  
     So you can track range of motion. 
     
     
  
 
 
	 00:32:36
     ◼ 
      
     ►  
     You can hold the iPhone, the example Jeff Williams gave, 
     
     
  
 
 
	 00:32:38
     ◼ 
      
     ►  
     hold the iPhone in your hand and lift your shoulder. 
     
     
  
 
 
	 00:32:40
     ◼ 
      
     ►  
     And the accelerometer in the phone 
     
     
  
 
 
	 00:32:42
     ◼ 
      
     ►  
     well I can measure your range of motion. 
     
     
  
 
 
	 00:32:45
     ◼ 
      
     ►  
     You can put pain scores in, 
     
     
  
 
 
	 00:32:47
     ◼ 
      
     ►  
     but then there's also a whole follow-up deal. 
     
     
  
 
 
	 00:32:50
     ◼ 
      
     ►  
     So if you go and have a procedure done, 
     
     
  
 
 
	 00:32:52
     ◼ 
      
     ►  
     I've had this when I had my elbow worked on, 
     
     
  
 
 
	 00:32:55
     ◼ 
      
     ►  
     they basically just give you a couple sheets of paper 
     
     
  
 
 
	 00:32:56
     ◼ 
      
     ►  
     and they're like, yeah, do this, don't do that, 
     
     
  
 
 
	 00:32:58
     ◼ 
      
     ►  
     this is the medicine you need to take. 
     
     
  
 
 
	 00:32:59
     ◼ 
      
     ►  
     Well you can build that into an app now 
     
     
  
 
 
	 00:33:01
     ◼ 
      
     ►  
     where it can be interactive. 
     
     
  
 
 
	 00:33:02
     ◼ 
      
     ►  
     So a patient can go in and say yes, 
     
     
  
 
 
	 00:33:05
     ◼ 
      
     ►  
     if I'm supposed to change my dressing every three days, 
     
     
  
 
 
	 00:33:07
     ◼ 
      
     ►  
     I can go in and check off that I've done that, 
     
     
  
 
 
	 00:33:08
     ◼ 
      
     ►  
     or I can be reminded of it. 
     
     
  
 
 
	 00:33:10
     ◼ 
      
     ►  
     and really making that sort of Africa scenario 
     
     
  
 
 
	 00:33:14
     ◼ 
      
     ►  
     much more like in the 21st century. 
     
     
  
 
 
	 00:33:18
     ◼ 
      
     ►  
     And I think it's great and it's, 
     
     
  
 
 
	 00:33:19
     ◼ 
      
     ►  
     and I tweeted this yesterday and like I know 
     
     
  
 
 
	 00:33:21
     ◼ 
      
     ►  
     that it kind of sounds cheesy or it just comes across 
     
     
  
 
 
	 00:33:24
     ◼ 
      
     ►  
     as like being a fanboy, but I really believe 
     
     
  
 
 
	 00:33:27
     ◼ 
      
     ►  
     that in this sort of stuff, like A, Apple doesn't have 
     
     
  
 
 
	 00:33:31
     ◼ 
      
     ►  
     to do this, B, like I guess if there's any impact 
     
     
  
 
 
	 00:33:35
     ◼ 
      
     ►  
     to their bottom line is that people are buying 
     
     
  
 
 
	 00:33:37
     ◼ 
      
     ►  
     and using iPhones and people are already buying 
     
     
  
 
 
	 00:33:39
     ◼ 
      
     ►  
     and using iPhones. 
     
     
  
 
 
	 00:33:40
     ◼ 
      
     ►  
     I mean, I'm sure this is a loss for them on their P&L, 
     
     
  
 
 
	 00:33:44
     ◼ 
      
     ►  
     but the idea of leaving a dent in the universe, 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     as Steve Jobs talked about, 
     
     
  
 
 
	 00:33:49
     ◼ 
      
     ►  
     this is where they're doing it. 
     
     
  
 
 
	 00:33:51
     ◼ 
      
     ►  
     And they had a part of the research kit video 
     
     
  
 
 
	 00:33:55
     ◼ 
      
     ►  
     about studying things like epilepsy, 
     
     
  
 
 
	 00:33:59
     ◼ 
      
     ►  
     and can there be a pattern in people's heartbeats 
     
     
  
 
 
	 00:34:04
     ◼ 
      
     ►  
     before a seizure starts? 
     
     
  
 
 
	 00:34:06
     ◼ 
      
     ►  
     And if you know you're epileptic 
     
     
  
 
 
	 00:34:07
     ◼ 
      
     ►  
     you have you go into this rhythm like maybe you get a warning before you have 
     
     
  
 
 
	 00:34:12
     ◼ 
      
     ►  
     a seizure so if you're driving you can pull over or if you're in a grocery 
     
     
  
 
 
	 00:34:16
     ◼ 
      
     ►  
     store you can go find help and like someone who deals with epilepsy in their 
     
     
  
 
 
	 00:34:20
     ◼ 
      
     ►  
     immediate family like that's huge because that stuff can just come on with 
     
     
  
 
 
	 00:34:24
     ◼ 
      
     ►  
     no warning and I mean it can be really dangerous and I think it gets me I mean 
     
     
  
 
 
	 00:34:31
     ◼ 
      
     ►  
     obviously it's personal for me but I think it really is an area where like 
     
     
  
 
 
	 00:34:35
     ◼ 
      
     ►  
     like them or don't like them like their products, don't like their products. I don't 
     
     
  
 
 
	 00:34:38
     ◼ 
      
     ►  
     think anyone can argue that this is a great thing that Apple's doing. You know 
     
     
  
 
 
	 00:34:42
     ◼ 
      
     ►  
     I was looking through Twitter yesterday during the event and I saw a lot of 
     
     
  
 
 
	 00:34:47
     ◼ 
      
     ►  
     white tech bloggers making fun of research kit and care kit saying you 
     
     
  
 
 
	 00:34:53
     ◼ 
      
     ►  
     know now Apple wants to have all of your health data, they want to make money, this 
     
     
  
 
 
	 00:34:58
     ◼ 
      
     ►  
     is not so as you know make as a good initiative as they make it out to be. 
     
     
  
 
 
	 00:35:03
     ◼ 
      
     ►  
     Well, you know, these people, they probably never had to worry about a single serious 
     
     
  
 
 
	 00:35:08
     ◼ 
      
     ►  
     health scare in their lives. 
     
     
  
 
 
	 00:35:10
     ◼ 
      
     ►  
     Let me tell you, when you do, you know, when you do chemo, then you gotta do physical therapy, 
     
     
  
 
 
	 00:35:15
     ◼ 
      
     ►  
     and you gotta go through a bunch of paper sheets every time, and there's no correct 
     
     
  
 
 
	 00:35:19
     ◼ 
      
     ►  
     way to, you know, to look at all this data, there's no useful way to assess all of these, 
     
     
  
 
 
	 00:35:25
     ◼ 
      
     ►  
     you know, different data points. 
     
     
  
 
 
	 00:35:26
     ◼ 
      
     ►  
     Does your leg hurt? 
     
     
  
 
 
	 00:35:28
     ◼ 
      
     ►  
     Does the muscle hurt? 
     
     
  
 
 
	 00:35:29
     ◼ 
      
     ►  
     You know, did you do your exercises? 
     
     
  
 
 
	 00:35:31
     ◼ 
      
     ►  
     There's no good way to track all this. And any company who wants to make a tool to do 
     
     
  
 
 
	 00:35:37
     ◼ 
      
     ►  
     this stuff easily and to keep track of it and to help people, well, you know what? I 
     
     
  
 
 
	 00:35:41
     ◼ 
      
     ►  
     don't care if they also make money because they're helping me, you know? I went through 
     
     
  
 
 
	 00:35:46
     ◼ 
      
     ►  
     physical therapy and it wasn't fun. Especially when you gotta remember and you gotta print 
     
     
  
 
 
	 00:35:52
     ◼ 
      
     ►  
     out all of these paper sheets with all the exercises that you gotta do at home and you 
     
     
  
 
 
	 00:35:56
     ◼ 
      
     ►  
     forget and you don't like to go through those paper sheets because they're not on your phone 
     
     
  
 
 
	 00:36:01
     ◼ 
      
     ►  
     and you know it's a very bad quality you can never you don't understand drawings 
     
     
  
 
 
	 00:36:05
     ◼ 
      
     ►  
     but and you you don't have you know 3d animations on the drawings and then you 
     
     
  
 
 
	 00:36:11
     ◼ 
      
     ►  
     forget to fill out the forms you know it sucks it generally sucks and so when i 
     
     
  
 
 
	 00:36:17
     ◼ 
      
     ►  
     see these people making fun of something that can help others well it really gets 
     
     
  
 
 
	 00:36:22
     ◼ 
      
     ►  
     under my skin you know i think like my my feeling on this is i think that it is 
     
     
  
 
 
	 00:36:28
     ◼ 
      
     ►  
     a bit of column A, a bit of column B. They're trying to help everyone, but it's also a way 
     
     
  
 
 
	 00:36:34
     ◼ 
      
     ►  
     to help sell devices and market the products. But that doesn't even matter. It doesn't matter 
     
     
  
 
 
	 00:36:41
     ◼ 
      
     ►  
     if that's the thing. Because if you're actually, you know, and they said that some of the studies 
     
     
  
 
 
	 00:36:46
     ◼ 
      
     ►  
     that they've done ended up being some of the largest clinical studies in history. So it 
     
     
  
 
 
	 00:36:51
     ◼ 
      
     ►  
     doesn't matter if the reason you're doing it is to sell more iPhones. Because the result is amazing. 
     
     
  
 
 
	 00:36:57
     ◼ 
      
     ►  
     I don't think it matters either way. Of course part of it is to sell iPhones, otherwise they 
     
     
  
 
 
	 00:37:05
     ◼ 
      
     ►  
     would create devices for free and get them out to everyone in the world. But they're 
     
     
  
 
 
	 00:37:08
     ◼ 
      
     ►  
     not doing that, right? And they don't need to do that, they shouldn't have to do that. 
     
     
  
 
 
	 00:37:11
     ◼ 
      
     ►  
     They have a billion people using their devices, right? You only need like 0.001% of them and 
     
     
  
 
 
	 00:37:16
     ◼ 
      
     ►  
     it's a massive research study. But I think it's like whatever, let them do it. Because 
     
     
  
 
 
	 00:37:21
     ◼ 
      
     ►  
     what they're doing is actually making some people's lives better. I don't see why that's 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     an issue for some people but it is. 
     
     
  
 
 
	 00:37:28
     ◼ 
      
     ►  
     You know that's rich coming from some people who will solely concern is to look at the 
     
     
  
 
 
	 00:37:32
     ◼ 
      
     ►  
     page views but you know whatever. 
     
     
  
 
 
	 00:37:34
     ◼ 
      
     ►  
     It just gets to me. 
     
     
  
 
 
	 00:37:37
     ◼ 
      
     ►  
     He's not angry. 
     
     
  
 
 
 
	 00:37:39
     ◼ 
      
     ►  
     Let's take a break. 
     
     
  
 
 
	 00:37:40
     ◼ 
      
     ►  
     This week's episode is brought to you by a new sponsor and that's Memberful. 
     
     
  
 
 
	 00:37:44
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     You have to worry about security, payment processing, member management and so much 
     
     
  
 
 
 
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     Or you could do what we did here at Relay and sign up for Member4 so then you don't 
     
     
  
 
 
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     have to worry about any of that stuff. 
     
     
  
 
 
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     With Member4, we're able to know all of our Relay FM members' data is kept safe and secure. 
     
     
  
 
 
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     That was top priority for us. 
     
     
  
 
 
	 00:38:10
     ◼ 
      
     ►  
     We put a lot of things in place, I know Federico did the same when setting up membership stuff 
     
     
  
 
 
	 00:38:16
     ◼ 
      
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     to make sure that that stuff would be kept safe and secure and Member4, they had it locked 
     
     
  
 
 
 
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     It integrates with our site without any hassle on our end. 
     
     
  
 
 
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     It makes it not only easy to manage, but also easier for new people to sign up. 
     
     
  
 
 
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     They have a great little UI, it just pops in front of the web page, couldn't be easier. 
     
     
  
 
 
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     or we send an email out to everyone. 
     
     
  
 
 
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     We can help people change their plans, they can just email us, tell us they want to switch 
     
     
  
 
 
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     and we can do it for them, it's super simple. 
     
     
  
 
 
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     business or project. 
     
     
  
 
 
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     When you sign up, make sure that you tell them you heard about Memberful through Connected 
     
     
  
 
 
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     and you'll get $50 credit towards any paid plan. 
     
     
  
 
 
	 00:39:14
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     Seriously, if you have any type of membership program that you need to do or maybe you're 
     
     
  
 
 
	 00:39:20
     ◼ 
      
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     saying like a social club or something and everybody needs to put money into it. If you 
     
     
  
 
 
	 00:39:25
     ◼ 
      
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     can integrate something like Memberfall into your system, you're going to be happy. We 
     
     
  
 
 
	 00:39:28
     ◼ 
      
     ►  
     did it so we could have a large-scale, long-running thing. Federico did the same and I'm sure 
     
     
  
 
 
	 00:39:34
     ◼ 
      
     ►  
     he would say great things about Memberfall. They are fantastic. Thank you so much to Memberfall 
     
     
  
 
 
	 00:39:38
     ◼ 
      
     ►  
     for their support of this show. 
     
     
  
 
 
	 00:39:41
     ◼ 
      
     ►  
     I really do love Memberfall. The entire club McSorrys runs on Memberfall. It's just, you 
     
     
  
 
 
	 00:39:46
     ◼ 
      
     ►  
     know, perfect for our needs. I didn't even know it was a sponsor today, so you know, 
     
     
  
 
 
	 00:39:51
     ◼ 
      
     ►  
     it's genuine feedback. I really do love it. 
     
     
  
 
 
	 00:39:54
     ◼ 
      
     ►  
     Also, we have been really responsive for support and stuff for us as well. 
     
     
  
 
 
 
	 00:39:58
     ◼ 
      
     ►  
     They've even implemented some features that we needed. Like, when a company does that 
     
     
  
 
 
	 00:40:02
     ◼ 
      
     ►  
     for you, it's a great company. 
     
     
  
 
 
	 00:40:04
     ◼ 
      
     ►  
     Yeah, and the guy actually writes to you, which is awesome. So yes, a really happy customer. 
     
     
  
 
 
	 00:40:10
     ◼ 
      
     ►  
     Alright, so let's talk about what wasn't announced at the Apple event, which was anything Macintosh-related. 
     
     
  
 
 
 
	 00:40:18
     ◼ 
      
     ►  
     Now, I think that there's a real simple reason for this, but go ahead, Stephen. 
     
     
  
 
 
	 00:40:25
     ◼ 
      
     ►  
     No, I mean, Skylake MacBook Pros clearly on deck at some point. 
     
     
  
 
 
	 00:40:31
     ◼ 
      
     ►  
     They've got to be ready. 
     
     
  
 
 
	 00:40:33
     ◼ 
      
     ►  
     There's been rumors of external display. 
     
     
  
 
 
	 00:40:36
     ◼ 
      
     ►  
     I would like one of each. 
     
     
  
 
 
 
	 00:40:38
     ◼ 
      
     ►  
     I'm just waiting. 
     
     
  
 
 
	 00:40:39
     ◼ 
      
     ►  
     But, you know, clearly not the event for this. 
     
     
  
 
 
	 00:40:43
     ◼ 
      
     ►  
     You know, my initial thought was, 
     
     
  
 
 
	 00:40:45
     ◼ 
      
     ►  
     with the environment and the FBI stuff, 
     
     
  
 
 
	 00:40:47
     ◼ 
      
     ►  
     they wanted those things to be more, 
     
     
  
 
 
	 00:40:50
     ◼ 
      
     ►  
     like a bigger piece of the pie. 
     
     
  
 
 
	 00:40:52
     ◼ 
      
     ►  
     And so, to give those things some time to breathe, 
     
     
  
 
 
	 00:40:55
     ◼ 
      
     ►  
     but I think your theory is even better. 
     
     
  
 
 
	 00:40:57
     ◼ 
      
     ►  
     - I just, as I was watching the presentation, 
     
     
  
 
 
	 00:41:00
     ◼ 
      
     ►  
     and Sheila kept saying over and over again 
     
     
  
 
 
	 00:41:04
     ◼ 
      
     ►  
     that the iPad was the future of computing, 
     
     
  
 
 
	 00:41:08
     ◼ 
      
     ►  
     and they were talking about Windows switches coming to the iPad. 
     
     
  
 
 
	 00:41:12
     ◼ 
      
     ►  
     I think having Macs in there as well would have mixed that iPad message. 
     
     
  
 
 
	 00:41:15
     ◼ 
      
     ►  
     I actually think that this this message of future of computing 
     
     
  
 
 
	 00:41:20
     ◼ 
      
     ►  
     and all people that switch to the Apple ecosystem go to iPad first. 
     
     
  
 
 
	 00:41:24
     ◼ 
      
     ►  
     I think this is the new iPad marketing campaign, like the long running one. 
     
     
  
 
 
	 00:41:30
     ◼ 
      
     ►  
     Like this is going to be how they can kind of phrase this, 
     
     
  
 
 
	 00:41:33
     ◼ 
      
     ►  
     because if this stuff is all true, which we assume that it is, 
     
     
  
 
 
	 00:41:36
     ◼ 
      
     ►  
     This is stuff that they should be leveraging. 
     
     
  
 
 
	 00:41:38
     ◼ 
      
     ►  
     And they show a video later on. 
     
     
  
 
 
	 00:41:41
     ◼ 
      
     ►  
     They show a, or there's at least a video on the website 
     
     
  
 
 
	 00:41:45
     ◼ 
      
     ►  
     of people using their iPads, right? 
     
     
  
 
 
	 00:41:48
     ◼ 
      
     ►  
     They have one of those new iPad marketing videos. 
     
     
  
 
 
	 00:41:51
     ◼ 
      
     ►  
     And in that video, there are people working on documents, 
     
     
  
 
 
	 00:41:57
     ◼ 
      
     ►  
     working on images, in FaceTime calls, 
     
     
  
 
 
	 00:41:59
     ◼ 
      
     ►  
     like these aren't people hanging on the side 
     
     
  
 
 
	 00:42:01
     ◼ 
      
     ►  
     of mountain faces in tents anymore. 
     
     
  
 
 
	 00:42:04
     ◼ 
      
     ►  
     - No. - Thank goodness. 
     
     
  
 
 
	 00:42:05
     ◼ 
      
     ►  
     This is the way to market the iPad because everyone that I know that has started to love 
     
     
  
 
 
	 00:42:11
     ◼ 
      
     ►  
     their iPad Pros, and it's not just me and Federico, like you look at Serenity Caldwell, 
     
     
  
 
 
	 00:42:17
     ◼ 
      
     ►  
     I was just listening to MacPowers and obviously I notice from talking to Jason all the time 
     
     
  
 
 
	 00:42:21
     ◼ 
      
     ►  
     that he doesn't use a laptop anymore, like he uses his iMac and his iPad Pro. 
     
     
  
 
 
	 00:42:25
     ◼ 
      
     ►  
     I know Steven that you're using yours more and more. 
     
     
  
 
 
	 00:42:28
     ◼ 
      
     ►  
     The people that are using this device to do stuff, they're doing work on them. 
     
     
  
 
 
	 00:42:33
     ◼ 
      
     ►  
     not like trying to create a banned recital choreography. All of that stuff is really 
     
     
  
 
 
	 00:42:38
     ◼ 
      
     ►  
     cool but that's not the stuff that you show to the world because it doesn't relate to 
     
     
  
 
 
	 00:42:43
     ◼ 
      
     ►  
     the average person. This campaign of showing people in offices with architectural plans 
     
     
  
 
 
	 00:42:50
     ◼ 
      
     ►  
     on FaceTime calls in picture in picture using the pencil to draw things and make notes, 
     
     
  
 
 
	 00:42:57
     ◼ 
      
     ►  
     this is how they should be marketing this product. And I think they, I mean Touchwood, 
     
     
  
 
 
	 00:43:02
     ◼ 
      
     ►  
     have finally found the thing that might try and open this up to a wider audience again. 
     
     
  
 
 
	 00:43:07
     ◼ 
      
     ►  
     It's very practical, you know, showing people getting work done. You know, keyboards, documents, 
     
     
  
 
 
	 00:43:13
     ◼ 
      
     ►  
     chatting with other colleagues. It's very pragmatic, I would say. It's not, you know, 
     
     
  
 
 
	 00:43:17
     ◼ 
      
     ►  
     scuba diving with an iPad. Of course, yeah, you know, that's really cool, but, you know, 
     
     
  
 
 
	 00:43:21
     ◼ 
      
     ►  
     I don't explore the oceans with an iPad. I just gotta fill out this spreadsheet. So yeah, 
     
     
  
 
 
	 00:43:26
     ◼ 
      
     ►  
     makes sense. And I'm happy that they're going in this route. And yeah, I just think that 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     really that it more than once I think that the beginning and the closing of 
     
     
  
 
 
	 00:43:35
     ◼ 
      
     ►  
     the iPad Pro section was this future of computing thing and I think if they 
     
     
  
 
 
	 00:43:41
     ◼ 
      
     ►  
     would have closed that and about right now the Mac I don't know if it would 
     
     
  
 
 
	 00:43:46
     ◼ 
      
     ►  
     have landed so well I did I did have a chuckle that they had in like one of the 
     
     
  
 
 
	 00:43:52
     ◼ 
      
     ►  
     images behind children was talking is someone working on a surface like or 
     
     
  
 
 
	 00:43:56
     ◼ 
      
     ►  
     it's the idea that you know PCs are changing into these sort of convertible 
     
     
  
 
 
	 00:44:01
     ◼ 
      
     ►  
     things and that really is, especially the Pro, 
     
     
  
 
 
	 00:44:05
     ◼ 
      
     ►  
     once you get the keyboard on it, 
     
     
  
 
 
	 00:44:06
     ◼ 
      
     ►  
     like it is more of a convertible than a straight tablet 
     
     
  
 
 
	 00:44:09
     ◼ 
      
     ►  
     for a lot of people and so, you know I've got, 
     
     
  
 
 
	 00:44:12
     ◼ 
      
     ►  
     I don't disagree with the philosophy 
     
     
  
 
 
	 00:44:17
     ◼ 
      
     ►  
     of this marketing push. 
     
     
  
 
 
	 00:44:19
     ◼ 
      
     ►  
     It did feel a little thin when he first started talking 
     
     
  
 
 
	 00:44:24
     ◼ 
      
     ►  
     of like, why we're doing this new iPad Pro 
     
     
  
 
 
	 00:44:28
     ◼ 
      
     ►  
     and it's for like Windows switches. 
     
     
  
 
 
	 00:44:29
     ◼ 
      
     ►  
     I'm like, well, is it like, do people want to switch to a 10 inch tablet or do they want 
     
     
  
 
 
	 00:44:33
     ◼ 
      
     ►  
     to go to something bigger? 
     
     
  
 
 
	 00:44:34
     ◼ 
      
     ►  
     And I mean, obviously I don't know. 
     
     
  
 
 
 
	 00:44:37
     ◼ 
      
     ►  
     And Apple, I'm sure, has information about what people are coming from and if people 
     
     
  
 
 
	 00:44:42
     ◼ 
      
     ►  
     are repeat customers or not and all that stuff. 
     
     
  
 
 
	 00:44:45
     ◼ 
      
     ►  
     But clearly they're just trying something in a new direction to jumpstart those iPad 
     
     
  
 
 
	 00:44:50
     ◼ 
      
     ►  
     numbers and like that I've got no problem with. 
     
     
  
 
 
	 00:44:52
     ◼ 
      
     ►  
     All we know is the current direction is not working. 
     
     
  
 
 
 
	 00:44:55
     ◼ 
      
     ►  
     Like that's what we know. 
     
     
  
 
 
	 00:44:56
     ◼ 
      
     ►  
     and they've got to be the conversations that are happening inside of Apple's iPad marketing 
     
     
  
 
 
	 00:45:01
     ◼ 
      
     ►  
     teams. We thought this was really good, this looked really nice, it highlighted some stuff, 
     
     
  
 
 
	 00:45:06
     ◼ 
      
     ►  
     but it's not landing with people because sales numbers keep going down. So I think this is 
     
     
  
 
 
	 00:45:10
     ◼ 
      
     ►  
     the right move. 
     
     
  
 
 
	 00:45:11
     ◼ 
      
     ►  
     Can I just point out one, maybe not so little, but something that you don't like from this 
     
     
  
 
 
	 00:45:19
     ◼ 
      
     ►  
     section. When Phil Schiller said that people using a five-year-old PC is sad, I think that 
     
     
  
 
 
	 00:45:26
     ◼ 
      
     ►  
     that's really not cool. I mean I get why Apple, what kind of angle they were going for. You 
     
     
  
 
 
	 00:45:34
     ◼ 
      
     ►  
     know, we want to sell an iPad to these people because people believe that an iPad is a better 
     
     
  
 
 
	 00:45:38
     ◼ 
      
     ►  
     computer. But just the tone, you know, the half-hand comment saying "yeah, you know, 
     
     
  
 
 
	 00:45:43
     ◼ 
      
     ►  
     these people, they're using old computers, well that's sad". You know, on stage from 
     
     
  
 
 
	 00:45:48
     ◼ 
      
     ►  
     an executive, really not cool. 
     
     
  
 
 
	 00:45:52
     ◼ 
      
     ►  
     I think that Schiller was doing a little bit of ad-libbing here and it didn't pay off for 
     
     
  
 
 
	 00:45:57
     ◼ 
      
     ►  
     him so well. 
     
     
  
 
 
	 00:45:59
     ◼ 
      
     ►  
     Because the message that I think that they were trying to get across at this point was 
     
     
  
 
 
	 00:46:04
     ◼ 
      
     ►  
     there are people who have machines that are five years old. 
     
     
  
 
 
	 00:46:07
     ◼ 
      
     ►  
     That means they're likely to be upgrading at some point. 
     
     
  
 
 
	 00:46:10
     ◼ 
      
     ►  
     We want them on the iPad. 
     
     
  
 
 
	 00:46:12
     ◼ 
      
     ►  
     I think that was the message they were trying to get across. 
     
     
  
 
 
	 00:46:15
     ◼ 
      
     ►  
     But he was trying to make a joke for the Apple people in the room. 
     
     
  
 
 
	 00:46:18
     ◼ 
      
     ►  
     But all it's done is, it's become one of those things where people are complaining that Apple 
     
     
  
 
 
	 00:46:23
     ◼ 
      
     ►  
     has a bunch of products that are that year old as well, like for sale right now. 
     
     
  
 
 
	 00:46:28
     ◼ 
      
     ►  
     And it's like, yeah, you know, like it's true, right? 
     
     
  
 
 
	 00:46:32
     ◼ 
      
     ►  
     Like how old is the Mac Mini at this point? 
     
     
  
 
 
	 00:46:35
     ◼ 
      
     ►  
     You know, like they're still selling this stuff. 
     
     
  
 
 
	 00:46:38
     ◼ 
      
     ►  
     I mean, and you really want to go that we can go back to where a couple of weeks ago 
     
     
  
 
 
	 00:46:40
     ◼ 
      
     ►  
     you still selling hard drives, spinning hard drives in your Macs. 
     
     
  
 
 
	 00:46:44
     ◼ 
      
     ►  
     you know, how far down this do you think we want to go here? Yeah, I just think that that 
     
     
  
 
 
	 00:46:52
     ◼ 
      
     ►  
     was like, they tried, we're trying to make a good point, but it got mired down in a bad 
     
     
  
 
 
 
	 00:46:58
     ◼ 
      
     ►  
     Yeah, especially because you don't really want to point out the fact that, you know, 
     
     
  
 
 
	 00:47:03
     ◼ 
      
     ►  
     because it seems like, well, those people are sad, you don't want to put the spotlight 
     
     
  
 
 
	 00:47:08
     ◼ 
      
     ►  
     on what people are doing, because you don't know why people are using an old computer. 
     
     
  
 
 
	 00:47:12
     ◼ 
      
     ►  
     You don't know if people don't have the money to buy a new computer. 
     
     
  
 
 
	 00:47:15
     ◼ 
      
     ►  
     You want to put the spotlight on "we believe we have a better product". 
     
     
  
 
 
	 00:47:19
     ◼ 
      
     ►  
     That's a positive message, not that kind of poking fun that's not really necessary. 
     
     
  
 
 
	 00:47:23
     ◼ 
      
     ►  
     So I really didn't like that comment. 
     
     
  
 
 
	 00:47:28
     ◼ 
      
     ►  
     It was just poorly delivered, if it should have been delivered at all. 
     
     
  
 
 
	 00:47:36
     ◼ 
      
     ►  
     There were no Macs. 
     
     
  
 
 
 
 
	 00:47:39
     ◼ 
      
     ►  
     We're gonna... 
     
     
  
 
 
	 00:47:40
     ◼ 
      
     ►  
     Buy WWDC, right? 
     
     
  
 
 
	 00:47:41
     ◼ 
      
     ►  
     There's got to be something. 
     
     
  
 
 
	 00:47:42
     ◼ 
      
     ►  
     that they might do a little event or a quiet event or just an upgrade in 
     
     
  
 
 
	 00:47:46
     ◼ 
      
     ►  
     between now and then? What do you think Steven? I think so. I mean unless 
     
     
  
 
 
	 00:47:51
     ◼ 
      
     ►  
     they're having some sort of issue it seems like Skylake chips are shipping in 
     
     
  
 
 
	 00:47:55
     ◼ 
      
     ►  
     mass to other OEMs. I would think that you know maybe in April you could do a 
     
     
  
 
 
	 00:48:01
     ◼ 
      
     ►  
     I don't think you have to do an event I think you can do that as a website 
     
     
  
 
 
	 00:48:03
     ◼ 
      
     ►  
     press release like embargo review type deal and I think that'd be fine. I think 
     
     
  
 
 
	 00:48:09
     ◼ 
      
     ►  
     June is a long way away and with so much software going on in the summer like 
     
     
  
 
 
	 00:48:15
     ◼ 
      
     ►  
     they I mean they've had they had the Mac Pro I think was a notable hardware thing 
     
     
  
 
 
	 00:48:18
     ◼ 
      
     ►  
     at WWDC but they've moved a lot of that hardware elsewhere in the year because 
     
     
  
 
 
	 00:48:24
     ◼ 
      
     ►  
     they've got OS X, they have iOS, they have tvOS, and they have watchOS to all 
     
     
  
 
 
	 00:48:28
     ◼ 
      
     ►  
     contend with now on the WWDC stage so I'm hoping I mean A because I'm in the 
     
     
  
 
 
	 00:48:36
     ◼ 
      
     ►  
     market but I just think that June is a long way off hopefully they would be 
     
     
  
 
 
	 00:48:40
     ◼ 
      
     ►  
     sooner than that yeah yeah I agree so the Apple watch they've dropped the 
     
     
  
 
 
	 00:48:46
     ◼ 
      
     ►  
     price down to $299 that's with the nylon bands right so is that I mean the sport 
     
     
  
 
 
	 00:48:51
     ◼ 
      
     ►  
     band I think is still the old price but oh really yes it's just the nylon it's 
     
     
  
 
 
	 00:48:56
     ◼ 
      
     ►  
     the I didn't catch that it's when it's matched with the nylon band which is um 
     
     
  
 
 
	 00:49:01
     ◼ 
      
     ►  
     I mean I think me that they're cheaper well if you buy them individually they're 
     
     
  
 
 
	 00:49:06
     ◼ 
      
     ►  
     the same I think. So I don't know what the deal is there. I mean clearly they're 
     
     
  
 
 
	 00:49:10
     ◼ 
      
     ►  
     trying to move them I guess and trying to maybe breathe some life into that but I 
     
     
  
 
 
	 00:49:14
     ◼ 
      
     ►  
     think it's great I think $299 is a lot more like mentally that's a lot smaller 
     
     
  
 
 
	 00:49:19
     ◼ 
      
     ►  
     number than $399. Yeah. For some reason it you know. My hope here is that this is 
     
     
  
 
 
	 00:49:25
     ◼ 
      
     ►  
     reminiscent of the original iPhone and that $299 becomes a starting point for 
     
     
  
 
 
	 00:49:29
     ◼ 
      
     ►  
     the next edition. I think it's really hard to go back. I mean yeah they did it 
     
     
  
 
 
	 00:49:34
     ◼ 
      
     ►  
     the iPad I guess we'll talk about that but I think once you drop it's got to be 
     
     
  
 
 
	 00:49:37
     ◼ 
      
     ►  
     real convincing why you would need to go back up again. Yeah yeah so $299 do the 
     
     
  
 
 
	 00:49:44
     ◼ 
      
     ►  
     new nylon bands I'm struggling with the nylon bands mm-hmm image to image place 
     
     
  
 
 
	 00:49:50
     ◼ 
      
     ►  
     to place they look good and not good to me I need to see these in person all of 
     
     
  
 
 
	 00:49:57
     ◼ 
      
     ►  
     Apple's shots don't appeal to me. I think that... so the shots that they show on the 
     
     
  
 
 
	 00:50:04
     ◼ 
      
     ►  
     web pages, are they renders or are they real? They look like renders. They look too sharp 
     
     
  
 
 
	 00:50:11
     ◼ 
      
     ►  
     somehow to me. But I don't know. That's what I think. Or like, they're shot in such a way 
     
     
  
 
 
	 00:50:16
     ◼ 
      
     ►  
     that they're shot so perfectly they kind of cross into the uncanny valley. And I don't 
     
     
  
 
 
	 00:50:22
     ◼ 
      
     ►  
     like them but The Verge had a hands-on and the photos from the hands-on I was 
     
     
  
 
 
	 00:50:27
     ◼ 
      
     ►  
     like they look quite nice. I want to go and see these in a store and I will 
     
     
  
 
 
	 00:50:33
     ◼ 
      
     ►  
     maybe pick one up. There's definitely a couple of the new sport band colors I 
     
     
  
 
 
	 00:50:37
     ◼ 
      
     ►  
     want to see. I like the yellow, I like royal blue and I like the red. I love 
     
     
  
 
 
	 00:50:42
     ◼ 
      
     ►  
     that they're doing more leather colors. The leather one I don't really think is 
     
     
  
 
 
	 00:50:46
     ◼ 
      
     ►  
     my thing especially with the sport band. The lug mismatching ended up being 
     
     
  
 
 
	 00:50:51
     ◼ 
      
     ►  
     something that turned me away from the Milanese in the end after that long long discussion 
     
     
  
 
 
	 00:50:57
     ◼ 
      
     ►  
     on this show I decided to not do that but I like that they're doing all that I like 
     
     
  
 
 
	 00:51:02
     ◼ 
      
     ►  
     the bands you know I mean it's just a fun little thing and and I'm interested to get 
     
     
  
 
 
	 00:51:07
     ◼ 
      
     ►  
     my hands on some more of them building up a real collection I'm basically as bad as 
     
     
  
 
 
	 00:51:13
     ◼ 
      
     ►  
     you with your IMAX the bands way less oh really less really how much do those things run 
     
     
  
 
 
	 00:51:20
     ◼ 
      
     ►  
     for the weight away you mean like price wise price wise yeah I was talking about 
     
     
  
 
 
	 00:51:26
     ◼ 
      
     ►  
     price not weight I've only bought one out of the three that I have and I think 
     
     
  
 
 
	 00:51:30
     ◼ 
      
     ►  
     it was like like 80 bucks and then I paid like 30 for shipping so I mean 
     
     
  
 
 
	 00:51:35
     ◼ 
      
     ►  
     hundred hundred fifteen bucks about three times the price of the bands 
     
     
  
 
 
	 00:51:38
     ◼ 
      
     ►  
     doesn't and storage space and they weigh 41 pounds so actually the later ones 
     
     
  
 
 
	 00:51:43
     ◼ 
      
     ►  
     away a little less they I'm just flipping through this they shaved off six 
     
     
  
 
 
	 00:51:46
     ◼ 
      
     ►  
     pounds at some point during the iMac G3's life. Way to go guys! 
     
     
  
 
 
	 00:51:50
     ◼ 
      
     ►  
     Let's put them on the no-cob diet. Is that what it was? 
     
     
  
 
 
	 00:51:54
     ◼ 
      
     ►  
     I don't particularly care about the 
     
     
  
 
 
	 00:51:58
     ◼ 
      
     ►  
     watch announcements, you know, it's kinda cool that there's more colors 
     
     
  
 
 
	 00:52:03
     ◼ 
      
     ►  
     and that the sport watch is cheaper, but I don't really like the nylon bands 
     
     
  
 
 
	 00:52:07
     ◼ 
      
     ►  
     that look kinda ugly to me, maybe, you know, not my style 
     
     
  
 
 
	 00:52:10
     ◼ 
      
     ►  
     but I do find it interesting that Apple is now 
     
     
  
 
 
	 00:52:13
     ◼ 
      
     ►  
     and officializing what Craig Hockenberry of the Icon Factory calls the reverse crown way 
     
     
  
 
 
	 00:52:21
     ◼ 
      
     ►  
     of wearing an Apple Watch. 
     
     
  
 
 
	 00:52:23
     ◼ 
      
     ►  
     So if you go see the Apple product shots on the store and on the watch website, you can 
     
     
  
 
 
	 00:52:31
     ◼ 
      
     ►  
     now see that Apple has some Apple Watch renders with a crown on the bottom left. 
     
     
  
 
 
	 00:52:38
     ◼ 
      
     ►  
     So usually the digital crown is in the top right. 
     
     
  
 
 
	 00:52:41
     ◼ 
      
     ►  
     In some shots it's in the bottom left, and again this is because there's a setting that 
     
     
  
 
 
	 00:52:46
     ◼ 
      
     ►  
     you can enable to rotate the interface of the watch if you want to wear the Apple Watch 
     
     
  
 
 
	 00:52:53
     ◼ 
      
     ►  
     with the crown at the bottom. 
     
     
  
 
 
	 00:52:55
     ◼ 
      
     ►  
     It wasn't really official before, I mean there was a setting, but Apple was not making a 
     
     
  
 
 
	 00:53:01
     ◼ 
      
     ►  
     big deal out of it, and now they do have renders and fancy product shots with a bunch of Apple 
     
     
  
 
 
	 00:53:07
     ◼ 
      
     ►  
     watches, some with the digital crown in the top right, some with the crown in the 
     
     
  
 
 
	 00:53:12
     ◼ 
      
     ►  
     bottom left. So, you know, if you're one of those people, know that now Apple 
     
     
  
 
 
	 00:53:17
     ◼ 
      
     ►  
     officially forgives you and accepts you as an Apple Watch user. I think you guys 
     
     
  
 
 
	 00:53:22
     ◼ 
      
     ►  
     should try it. You wear the Apple Watch this way? Try it. I did when it came out. I 
     
     
  
 
 
	 00:53:29
     ◼ 
      
     ►  
     didn't really like it. I think I thought it was kind of weird to use the crown at 
     
     
  
 
 
	 00:53:35
     ◼ 
      
     ►  
     the bottom. Crowns go on the right hand side of a watch face for me, like that's where 
     
     
  
 
 
	 00:53:39
     ◼ 
      
     ►  
     they go. That's where I'm used to them being. I guess. Yeah, I don't wear a watch, but you 
     
     
  
 
 
	 00:53:44
     ◼ 
      
     ►  
     know maybe just when I was a kid and I used to wear watches I remember, you know, the 
     
     
  
 
 
	 00:53:48
     ◼ 
      
     ►  
     crowns and the buttons were on the right side. Also for me now, like, I've got the muscle 
     
     
  
 
 
	 00:53:52
     ◼ 
      
     ►  
     memory. Yeah. So you know, I haven't worn my Apple Watch in like 10 days, you know, 
     
     
  
 
 
	 00:54:01
     ◼ 
      
     ►  
     lately. Didn't really miss it, but I started waiting again yesterday because of the watch 
     
     
  
 
 
	 00:54:08
     ◼ 
      
     ►  
     wise update. It doesn't really excite me, you know, everything is so slow. I mean, sure, 
     
     
  
 
 
	 00:54:16
     ◼ 
      
     ►  
     I do miss the time, I do miss the looking at the... but you know, it's the fact that 
     
     
  
 
 
	 00:54:23
     ◼ 
      
     ►  
     the apps that I use the most don't have Apple Watch versions. And so it's difficult for 
     
     
  
 
 
	 00:54:29
     ◼ 
      
     ►  
     me to be excited because the stuff that I needed to do it can't do and so I'm like should it you 
     
     
  
 
 
	 00:54:36
     ◼ 
      
     ►  
     know sometimes I forget and lately I forgot from like for like a week it was just there sitting on 
     
     
  
 
 
	 00:54:42
     ◼ 
      
     ►  
     the nightstand and I was like oh yes I gotta remember to wear my watch uh we'll see I guess 
     
     
  
 
 
	 00:54:48
     ◼ 
      
     ►  
     I want new hardware or new software I don't know but it doesn't do what I needed to do so 
     
     
  
 
 
	 00:54:56
     ◼ 
      
     ►  
     It's kind of sad. 
     
     
  
 
 
	 00:54:57
     ◼ 
      
     ►  
     I feel like I'm the only one here who really likes their Apple Watch. 
     
     
  
 
 
	 00:55:02
     ◼ 
      
     ►  
     Like sometimes in the morning if I haven't put it on, I'm like, "Oh, I need to go put it on." 
     
     
  
 
 
	 00:55:09
     ◼ 
      
     ►  
     Like I'm not getting my notifications. 
     
     
  
 
 
	 00:55:10
     ◼ 
      
     ►  
     Like I feel kind of like it's just part of my whole little setup that I've got going on here. 
     
     
  
 
 
	 00:55:16
     ◼ 
      
     ►  
     It really works for me. 
     
     
  
 
 
	 00:55:18
     ◼ 
      
     ►  
     I mean, you know, I mean, remember like I set my devices up in a very specific way. 
     
     
  
 
 
	 00:55:24
     ◼ 
      
     ►  
     So much so that they're always on "Do Not Disturb" because of the fact that I have an Apple Watch. 
     
     
  
 
 
	 00:55:28
     ◼ 
      
     ►  
     So, you know, when I don't have an Apple Watch on, things can start to get a bit like I just don't get any notifications of any kind. 
     
     
  
 
 
	 00:55:35
     ◼ 
      
     ►  
     So I was kind of built it that way. I built the Apple Watch as an important part. 
     
     
  
 
 
	 00:55:38
     ◼ 
      
     ►  
     It's like my notifications triage hub or whatever. 
     
     
  
 
 
	 00:55:41
     ◼ 
      
     ►  
     So like that's the only way I know that anything's happening. 
     
     
  
 
 
	 00:55:44
     ◼ 
      
     ►  
     You know, I think one of the reasons why I'm having this sort of change is because of a... 
     
     
  
 
 
	 00:55:52
     ◼ 
      
     ►  
     this is a bit of an off topic, sorry. 
     
     
  
 
 
	 00:55:55
     ◼ 
      
     ►  
     But it's because in the past few months, 
     
     
  
 
 
	 00:55:58
     ◼ 
      
     ►  
     I've been trying to change the way I deal with work 
     
     
  
 
 
	 00:56:03
     ◼ 
      
     ►  
     when I'm out. 
     
     
  
 
 
	 00:56:03
     ◼ 
      
     ►  
     You know, when I'm not at home getting work done, 
     
     
  
 
 
	 00:56:06
     ◼ 
      
     ►  
     I'm usually like shopping with my girlfriend 
     
     
  
 
 
	 00:56:08
     ◼ 
      
     ►  
     and I'm trying to focus on, you know, 
     
     
  
 
 
	 00:56:11
     ◼ 
      
     ►  
     I want to get work out of my head. 
     
     
  
 
 
	 00:56:13
     ◼ 
      
     ►  
     So what I did is I turned notifications off. 
     
     
  
 
 
	 00:56:16
     ◼ 
      
     ►  
     So I don't want to see notifications 
     
     
  
 
 
	 00:56:17
     ◼ 
      
     ►  
     because I know that, yes, maybe something is important, 
     
     
  
 
 
	 00:56:21
     ◼ 
      
     ►  
     But I don't want to be bothered because I want to try to enjoy, you know, what I'm doing when I'm out. 
     
     
  
 
 
	 00:56:29
     ◼ 
      
     ►  
     So not having notifications, you know, when I go out now I usually set my phone to "do not disturb" or set to "mute" 
     
     
  
 
 
	 00:56:37
     ◼ 
      
     ►  
     because I don't want to look at it. I don't want to be... I don't want to have the temptation, you know? 
     
     
  
 
 
	 00:56:42
     ◼ 
      
     ►  
     I'm sort of forcing myself to not be distracted. 
     
     
  
 
 
	 00:56:46
     ◼ 
      
     ►  
     And I know that it sounds awful because I mean, sure, I'm spending time with my girlfriend, I'm not working, 
     
     
  
 
 
	 00:56:50
     ◼ 
      
     ►  
     I should be able to do it on my own. But it's that sort of habit, you know, that it's hard 
     
     
  
 
 
	 00:56:54
     ◼ 
      
     ►  
     to kick. So I've been trying to sort of isolate myself when I'm not working. And so not having 
     
     
  
 
 
	 00:57:01
     ◼ 
      
     ►  
     notifications come constantly, but knowing that, you know, there's someone on my team 
     
     
  
 
 
	 00:57:06
     ◼ 
      
     ►  
     taking care of the news or taking care of something when I'm not working, it helps me 
     
     
  
 
 
	 00:57:13
     ◼ 
      
     ►  
     enjoy, you know, life more. And so not having the custom nagging on the watch, it's been 
     
     
  
 
 
	 00:57:20
     ◼ 
      
     ►  
     kind of relaxing in a way. I don't know. 
     
     
  
 
 
	 00:57:25
     ◼ 
      
     ►  
     This is one of the bigger problems with the way that the tools that we use to get our 
     
     
  
 
 
	 00:57:32
     ◼ 
      
     ►  
     work done because we have an issue. I mean, we could we could go deep here, but the tools 
     
     
  
 
 
	 00:57:38
     ◼ 
      
     ►  
     that we use as people that kind of have independent businesses on the internet 
     
     
  
 
 
	 00:57:43
     ◼ 
      
     ►  
     are the same tools that we also use to talk to our friends. So it's like if you 
     
     
  
 
 
	 00:57:49
     ◼ 
      
     ►  
     want to talk to people then you have to have the notifications on and then the 
     
     
  
 
 
	 00:57:53
     ◼ 
      
     ►  
     notifications also for work like that's where it starts the line starts to get a 
     
     
  
 
 
	 00:57:57
     ◼ 
      
     ►  
     little blurred there because you can't just switch off a specific thing and 
     
     
  
 
 
	 00:58:01
     ◼ 
      
     ►  
     still get slack messages from me because then they could also be slack messages 
     
     
  
 
 
	 00:58:06
     ◼ 
      
     ►  
     is from a developer. Like, you know what I mean? That's an issue, but maybe that's a 
     
     
  
 
 
	 00:58:11
     ◼ 
      
     ►  
     conversation for another time. 
     
     
  
 
 
 
	 00:58:13
     ◼ 
      
     ►  
     Alright, let's take a break, talk about the iPhone SE. This week's episode is also brought 
     
     
  
 
 
	 00:58:18
     ◼ 
      
     ►  
     to you by Igloo, the intranet you'll actually like. With Igloo, you don't have to be stuck 
     
     
  
 
 
	 00:58:23
     ◼ 
      
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     to your desk to do your work, because Igloo is built to be mobile. They have created an 
     
     
  
 
 
	 00:58:28
     ◼ 
      
     ►  
     intranet platform that can be accessed from wherever you choose to do your work. So if 
     
     
  
 
 
	 00:58:32
     ◼ 
      
     ►  
     you do want to do your work at the beach, you can take your iPad and you can do that. 
     
     
  
 
 
	 00:58:36
     ◼ 
      
     ►  
     If you want to do your work in your office, you can do it on your iMac. If you want to 
     
     
  
 
 
	 00:58:40
     ◼ 
      
     ►  
     do it on the train, you can do it on your phone. People are mobile these days, your 
     
     
  
 
 
	 00:58:44
     ◼ 
      
     ►  
     work should be too. Because we're mobile, we're used to using apps and services that 
     
     
  
 
 
	 00:58:48
     ◼ 
      
     ►  
     are with us everywhere. Igloo is, but also people use services like Box, Google Drive 
     
     
  
 
 
	 00:58:54
     ◼ 
      
     ►  
     and Dropbox to keep their documents with them wherever they want to be. Igloo understands 
     
     
  
 
 
	 00:58:58
     ◼ 
      
     ►  
     this so they integrate these services into their platform. This also stops people from 
     
     
  
 
 
	 00:59:02
     ◼ 
      
     ►  
     taking documents outside of the company walls. If you know terms like 256-bit encryption, 
     
     
  
 
 
	 00:59:08
     ◼ 
      
     ►  
     single sign-on and Active Directory integrations, then you'll know just how safe and secure 
     
     
  
 
 
	 00:59:12
     ◼ 
      
     ►  
     igloo is and how it can play a part in your company's already great security. You can 
     
     
  
 
 
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     also share files with your co-workers and track them with read receipts. This can be 
     
     
  
 
 
	 00:59:21
     ◼ 
      
     ►  
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	 00:59:25
     ◼ 
      
     ►  
     on the same page. Igloo is really customisable, you can theme it and skin it to look exactly 
     
     
  
 
 
	 00:59:30
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     the way that you want and put your company logo and stuff in it so it feels like a place 
     
     
  
 
 
	 00:59:34
     ◼ 
      
     ►  
     that your team is used to working in and you can also very easily enable just the functionality 
     
     
  
 
 
	 00:59:39
     ◼ 
      
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	 00:59:43
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	 00:59:45
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	 00:59:49
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     and you can try it for free of any team of up to 10 people for as long as you want. No 
     
     
  
 
 
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	 00:59:59
     ◼ 
      
     ►  
     So sign up today at igloosoftware.com/connected. 
     
     
  
 
 
	 01:00:02
     ◼ 
      
     ►  
     Thank you so much to igloof for the continued support of this show and relay FM. 
     
     
  
 
 
 
	 01:00:09
     ◼ 
      
     ►  
     It is the new 4 inch iPhone as we expected but maybe what we didn't expect is it is except 
     
     
  
 
 
	 01:00:17
     ◼ 
      
     ►  
     for a different chamfer which is now a matte material basically. 
     
     
  
 
 
	 01:00:22
     ◼ 
      
     ►  
     It looks exactly the same as the 5s. 
     
     
  
 
 
	 01:00:27
     ◼ 
      
     ►  
     And the rumors didn't really say that that was going to be the case, right? 
     
     
  
 
 
	 01:00:30
     ◼ 
      
     ►  
     We were always thinking curved glass, there were some rumors that were like "looks like 
     
     
  
 
 
	 01:00:34
     ◼ 
      
     ►  
     a small iPhone 6". 
     
     
  
 
 
 
	 01:00:36
     ◼ 
      
     ►  
     Looks completely like the 5s. 
     
     
  
 
 
	 01:00:38
     ◼ 
      
     ►  
     Rumors were a bit confused. 
     
     
  
 
 
	 01:00:40
     ◼ 
      
     ►  
     Seems like it. 
     
     
  
 
 
	 01:00:41
     ◼ 
      
     ►  
     Which is rare, I think. 
     
     
  
 
 
 
	 01:00:44
     ◼ 
      
     ►  
     Everything else, you know, is basically on point. 
     
     
  
 
 
 
	 01:00:48
     ◼ 
      
     ►  
     It's a smaller iPhone, it's got everything, almost everything from the 6s except the D-touch. 
     
     
  
 
 
	 01:00:53
     ◼ 
      
     ►  
     And it's not called the 5SE, it's just called the SE, which according to Schiller stands 
     
     
  
 
 
	 01:00:58
     ◼ 
      
     ►  
     for Special Edition. 
     
     
  
 
 
	 01:00:59
     ◼ 
      
     ►  
     So there you go. 
     
     
  
 
 
 
	 01:01:01
     ◼ 
      
     ►  
     But it's got Apple Pay, you know, it's got a 12 megapixel camera. 
     
     
  
 
 
	 01:01:06
     ◼ 
      
     ►  
     Is that right? 
     
     
  
 
 
 
 
	 01:01:09
     ◼ 
      
     ►  
     And I think it's got the 5 megapixel front, right, as well? 
     
     
  
 
 
 
 
	 01:01:14
     ◼ 
      
     ►  
     So it's the 6S chipset and the camera, but no 3D touch display. 
     
     
  
 
 
	 01:01:18
     ◼ 
      
     ►  
     Which is interesting to me. 
     
     
  
 
 
	 01:01:20
     ◼ 
      
     ►  
     What do you guys think of 3D Touch as an outgo here? 
     
     
  
 
 
	 01:01:24
     ◼ 
      
     ►  
     They didn't want to build the sensors for the 4-inch because they don't have them. 
     
     
  
 
 
	 01:01:29
     ◼ 
      
     ►  
     My guess is that was a road too far in the re-engineering of that chassis. 
     
     
  
 
 
 
	 01:01:36
     ◼ 
      
     ►  
     I mean, what do you guys think about the design being the 5S design? 
     
     
  
 
 
	 01:01:41
     ◼ 
      
     ►  
     Like you said, unless you're one of us, you're never going to notice the difference. 
     
     
  
 
 
	 01:01:45
     ◼ 
      
     ►  
     It already looks old, right? 
     
     
  
 
 
	 01:01:47
     ◼ 
      
     ►  
     And what happens when the iPhone 7 comes out and is assumedly different than the 6s? 
     
     
  
 
 
	 01:01:52
     ◼ 
      
     ►  
     Is this going to look even older or have they crossed some sort of threshold into like this 
     
     
  
 
 
	 01:01:58
     ◼ 
      
     ►  
     being sort of a more timeless design that you know may hold up better than you know 
     
     
  
 
 
	 01:02:04
     ◼ 
      
     ►  
     say the iPhone 3G did? 
     
     
  
 
 
	 01:02:06
     ◼ 
      
     ►  
     So here's my story. 
     
     
  
 
 
	 01:02:08
     ◼ 
      
     ►  
     Basically you know if you've been listening to this show that I've been talking for weeks 
     
     
  
 
 
	 01:02:13
     ◼ 
      
     ►  
     about Adina wanting this right? 
     
     
  
 
 
	 01:02:15
     ◼ 
      
     ►  
     She wanted a new phone, she wanted it to be small, she's not too keen on the 6. 
     
     
  
 
 
	 01:02:19
     ◼ 
      
     ►  
     I told her all the specifications over iMessage, I was like, it's gonna be just like the 6S 
     
     
  
 
 
	 01:02:24
     ◼ 
      
     ►  
     but inside of there, like, it's gonna be fast, the battery's gonna be much improved, it's 
     
     
  
 
 
	 01:02:29
     ◼ 
      
     ►  
     gonna have a better camera, you're gonna get live photos, she's like "great!" 
     
     
  
 
 
	 01:02:32
     ◼ 
      
     ►  
     She looked at it, she's like "I'm not sure." 
     
     
  
 
 
	 01:02:35
     ◼ 
      
     ►  
     No, come on, no, Adina has to buy one now. 
     
     
  
 
 
	 01:02:37
     ◼ 
      
     ►  
     The reason that she feels that way is she was hoping for something new. 
     
     
  
 
 
	 01:02:41
     ◼ 
      
     ►  
     Because she just looked at her phone and she's like "it's just the same." 
     
     
  
 
 
	 01:02:44
     ◼ 
      
     ►  
     She's like, is it lighter at all? 
     
     
  
 
 
	 01:02:46
     ◼ 
      
     ►  
     I was like, probably not. 
     
     
  
 
 
	 01:02:47
     ◼ 
      
     ►  
     She's like, I don't know. 
     
     
  
 
 
	 01:02:49
     ◼ 
      
     ►  
     So she wants to go and see it now. 
     
     
  
 
 
	 01:02:51
     ◼ 
      
     ►  
     So she may still go with this, but she now wants to go to a store like we were thinking 
     
     
  
 
 
	 01:02:55
     ◼ 
      
     ►  
     we were just going to get this sight unseen, like we were just going to buy it. 
     
     
  
 
 
	 01:02:58
     ◼ 
      
     ►  
     But she wants to now go to a store and look at it and play with it. 
     
     
  
 
 
	 01:03:02
     ◼ 
      
     ►  
     And then maybe also play with a success again and see what her final decision will be. 
     
     
  
 
 
	 01:03:07
     ◼ 
      
     ►  
     And I get that because it is that like, I don't want something that looks old feeling. 
     
     
  
 
 
	 01:03:13
     ◼ 
      
     ►  
     Yeah, the power of new, you know, has to look new. 
     
     
  
 
 
 
	 01:03:17
     ◼ 
      
     ►  
     Makes sense. 
     
     
  
 
 
	 01:03:18
     ◼ 
      
     ►  
     For me, the story is very similar except the ending. 
     
     
  
 
 
	 01:03:21
     ◼ 
      
     ►  
     My wife has a 6S that we got at Christmas and she wants to go back. 
     
     
  
 
 
	 01:03:26
     ◼ 
      
     ►  
     In fact, I'll be ordering an iPhone SE this week for her. 
     
     
  
 
 
	 01:03:29
     ◼ 
      
     ►  
     And so I had the same deal. 
     
     
  
 
 
	 01:03:30
     ◼ 
      
     ►  
     I just told her, "Hey, it is basically the phone you have now, minus 3D touch, which 
     
     
  
 
 
	 01:03:34
     ◼ 
      
     ►  
     she doesn't use, in that smaller form factor. 
     
     
  
 
 
	 01:03:37
     ◼ 
      
     ►  
     And it's exactly like the 5S you had." 
     
     
  
 
 
	 01:03:39
     ◼ 
      
     ►  
     And not only was she pleased about that, the first question was, "Hey, do we still have 
     
     
  
 
 
	 01:03:43
     ◼ 
      
     ►  
     my old iPhone case?" 
     
     
  
 
 
	 01:03:46
     ◼ 
      
     ►  
     And that really sort of like, you know, it's easy for us as enthusiasts to not really understand 
     
     
  
 
 
	 01:03:53
     ◼ 
      
     ►  
     all of the things that go into these sorts of decisions for people. 
     
     
  
 
 
	 01:03:56
     ◼ 
      
     ►  
     But for her, it was like, "Oh, great. 
     
     
  
 
 
	 01:03:57
     ◼ 
      
     ►  
     I even have a case for it that already work, right? 
     
     
  
 
 
	 01:03:59
     ◼ 
      
     ►  
     Like, let's do it." 
     
     
  
 
 
	 01:04:01
     ◼ 
      
     ►  
     And I think the case compatibility thing is maybe a big deal. 
     
     
  
 
 
	 01:04:05
     ◼ 
      
     ►  
     And they're talking about people who may be upgrading from an older phone, they could 
     
     
  
 
 
	 01:04:10
     ◼ 
      
     ►  
     just continue to use their 5, 5S accessories. 
     
     
  
 
 
	 01:04:13
     ◼ 
      
     ►  
     And then they're talking about this phone being really popular for people who are new 
     
     
  
 
 
	 01:04:17
     ◼ 
      
     ►  
     to the platform. 
     
     
  
 
 
	 01:04:18
     ◼ 
      
     ►  
     And what was the number? 
     
     
  
 
 
	 01:04:20
     ◼ 
      
     ►  
     30 million 4-inch phones sold last year? 
     
     
  
 
 
	 01:04:23
     ◼ 
      
     ►  
     That's 30 million old phones sold last year. 
     
     
  
 
 
	 01:04:25
     ◼ 
      
     ►  
     That's crazy, right? 
     
     
  
 
 
	 01:04:26
     ◼ 
      
     ►  
     Like, you can see why they're making this device. 
     
     
  
 
 
	 01:04:29
     ◼ 
      
     ►  
     I mean it's only a fraction of two hundred and three million iPhones I think sold in 
     
     
  
 
 
	 01:04:35
     ◼ 
      
     ►  
     total but it's a large number still. 
     
     
  
 
 
	 01:04:38
     ◼ 
      
     ►  
     But it's but think about it if you know they made the argument that the foreign phone is 
     
     
  
 
 
	 01:04:43
     ◼ 
      
     ►  
     popular with people coming to the platform for the first time do you want your newest 
     
     
  
 
 
	 01:04:48
     ◼ 
      
     ►  
     users to be on something that's two to three years old tech wise? 
     
     
  
 
 
 
	 01:04:53
     ◼ 
      
     ►  
     You don't want them to have the good camera and the speed and Apple pay being a huge addition 
     
     
  
 
 
	 01:04:58
     ◼ 
      
     ►  
     into this phone, like I totally understand 
     
     
  
 
 
	 01:05:00
     ◼ 
      
     ►  
     why they're making it and while it's not for me, 
     
     
  
 
 
	 01:05:02
     ◼ 
      
     ►  
     it is for some people in my life 
     
     
  
 
 
	 01:05:03
     ◼ 
      
     ►  
     and I think it'll be popular. 
     
     
  
 
 
	 01:05:05
     ◼ 
      
     ►  
     You know, I've got some questions 
     
     
  
 
 
	 01:05:07
     ◼ 
      
     ►  
     about the longevity of the design, 
     
     
  
 
 
	 01:05:08
     ◼ 
      
     ►  
     but I think that'll pan out in time 
     
     
  
 
 
	 01:05:09
     ◼ 
      
     ►  
     or it may be that only we care about that 
     
     
  
 
 
	 01:05:12
     ◼ 
      
     ►  
     and maybe Adina is like kind of in the middle, 
     
     
  
 
 
	 01:05:14
     ◼ 
      
     ►  
     but a lot of people, my wife included, 
     
     
  
 
 
	 01:05:16
     ◼ 
      
     ►  
     like she saw it as a benefit that it was, 
     
     
  
 
 
	 01:05:19
     ◼ 
      
     ►  
     you know, basically the same as her 5S 
     
     
  
 
 
	 01:05:21
     ◼ 
      
     ►  
     and you know, she's picking a different color, 
     
     
  
 
 
	 01:05:24
     ◼ 
      
     ►  
     she hasn't had silver before, 
     
     
  
 
 
	 01:05:25
     ◼ 
      
     ►  
     she wants to go silver this time, 
     
     
  
 
 
	 01:05:26
     ◼ 
      
     ►  
     But other than that, I don't think people are gonna care 
     
     
  
 
 
	 01:05:30
     ◼ 
      
     ►  
     as much as maybe we care. 
     
     
  
 
 
	 01:05:32
     ◼ 
      
     ►  
     - The way we left it was that she said, 
     
     
  
 
 
	 01:05:34
     ◼ 
      
     ►  
     maybe I'll get one, a different color, 
     
     
  
 
 
	 01:05:36
     ◼ 
      
     ►  
     and then that will, the trick that we use, right, 
     
     
  
 
 
	 01:05:39
     ◼ 
      
     ►  
     to make it feel new, she might go with that. 
     
     
  
 
 
	 01:05:42
     ◼ 
      
     ►  
     Basically, it's just because it looks like 
     
     
  
 
 
	 01:05:44
     ◼ 
      
     ►  
     the one that she's got, she now wants to go and feel it 
     
     
  
 
 
	 01:05:47
     ◼ 
      
     ►  
     and play around with it. 
     
     
  
 
 
	 01:05:48
     ◼ 
      
     ►  
     And I would be surprised if she ended up 
     
     
  
 
 
	 01:05:50
     ◼ 
      
     ►  
     going with a success, but it was just interesting to me 
     
     
  
 
 
	 01:05:53
     ◼ 
      
     ►  
     that it was such a sure deal, and then it's like, 
     
     
  
 
 
	 01:05:55
     ◼ 
      
     ►  
     "Oh, but now I feel like I have the same phone." 
     
     
  
 
 
	 01:05:58
     ◼ 
      
     ►  
     The problem here, Myke, is that you overhyped your own girlfriend. 
     
     
  
 
 
	 01:06:02
     ◼ 
      
     ►  
     Because you've been an unreliable source of rumors. 
     
     
  
 
 
 
	 01:06:06
     ◼ 
      
     ►  
     If she was here right now, she would tell you that the overhyping is real. 
     
     
  
 
 
 
	 01:06:11
     ◼ 
      
     ►  
     It's not your fault, Myke. 
     
     
  
 
 
	 01:06:12
     ◼ 
      
     ►  
     Just in general daily life, I overhype constantly. 
     
     
  
 
 
 
	 01:06:19
     ◼ 
      
     ►  
     So this is good. I mean, what, $3.99 for 16GB? Okay. 
     
     
  
 
 
	 01:06:24
     ◼ 
      
     ►  
     I want to ask you two. Jason asked me this question. 
     
     
  
 
 
	 01:06:28
     ◼ 
      
     ►  
     So Federico, 16 gigabyte in the iPhone SE for $399. 
     
     
  
 
 
	 01:06:33
     ◼ 
      
     ►  
     Is that a problem? 16 gig? 
     
     
  
 
 
	 01:06:37
     ◼ 
      
     ►  
     Or does it bother you? 
     
     
  
 
 
	 01:06:39
     ◼ 
      
     ►  
     It bothers me. 
     
     
  
 
 
 
	 01:06:41
     ◼ 
      
     ►  
     Right? It bothers me because 16 gigabytes is just ridiculous. 
     
     
  
 
 
	 01:06:45
     ◼ 
      
     ►  
     I mean, I get it. It's cheaper. 
     
     
  
 
 
	 01:06:47
     ◼ 
      
     ►  
     It's under $400. 
     
     
  
 
 
	 01:06:49
     ◼ 
      
     ►  
     It's under, you know, the threshold of $500, which is good news. 
     
     
  
 
 
	 01:06:53
     ◼ 
      
     ►  
     I think it's a better attempt at a cheaper, not cheap, cheaper phone than the iPhone 5c. 
     
     
  
 
 
	 01:07:00
     ◼ 
      
     ►  
     You know, it looks more classy, it's got the latest tech, but the 16GB just bothers 
     
     
  
 
 
	 01:07:06
     ◼ 
      
     ►  
     me at a conceptual level, you know? Because it's just, it's not a real... I'm just 
     
     
  
 
 
	 01:07:12
     ◼ 
      
     ►  
     going on the record, I don't call it a real iOS experience. When you use a... when you're 
     
     
  
 
 
	 01:07:17
     ◼ 
      
     ►  
     selling people a 16GB phone, the problem isn't people buying these, the problem is Apple 
     
     
  
 
 
	 01:07:24
     ◼ 
      
     ►  
     selling 16GB iPhones. You're giving them an inferior experience, just because they cannot 
     
     
  
 
 
	 01:07:30
     ◼ 
      
     ►  
     enjoy the benefits of having more storage. You know, more video, more games, more apps. 
     
     
  
 
 
	 01:07:36
     ◼ 
      
     ►  
     And I say this because I see my friends, you know, they're on a budget, but they still 
     
     
  
 
 
	 01:07:41
     ◼ 
      
     ►  
     want to use an iPhone, and the base iPhone, which is the iPhone that they can afford, 
     
     
  
 
 
	 01:07:46
     ◼ 
      
     ►  
     which is the iPhone that Apple sells, at 16GB, and they're constantly, constantly battling 
     
     
  
 
 
	 01:07:52
     ◼ 
      
     ►  
     with the deleting apps, deleting games, deleting videos. That's not a good experience. That's 
     
     
  
 
 
	 01:07:57
     ◼ 
      
     ►  
     just ridiculous. And I feel like the problem is in people, you know, because from our position, 
     
     
  
 
 
	 01:08:02
     ◼ 
      
     ►  
     where tech people, we have the money set aside for buying these gadgets, and we're always 
     
     
  
 
 
	 01:08:10
     ◼ 
      
     ►  
     Too often, too quick to judge and say, "Well, you know, those people, they are, you know, 
     
     
  
 
 
	 01:08:15
     ◼ 
      
     ►  
     shame on them, they're dumb because they're buying the 16GB iPhones." 
     
     
  
 
 
	 01:08:22
     ◼ 
      
     ►  
     But that's not the problem. 
     
     
  
 
 
	 01:08:23
     ◼ 
      
     ►  
     The problem is at the beginning, at the source, which is Apple making these phones, let me 
     
     
  
 
 
	 01:08:27
     ◼ 
      
     ►  
     tell you, I don't buy the argument that Apple knows, that Apple, you know, they look at 
     
     
  
 
 
	 01:08:33
     ◼ 
      
     ►  
     the data, they look at the customer feedback, I don't buy that anymore. 
     
     
  
 
 
	 01:08:36
     ◼ 
      
     ►  
     16 gigabytes really bothers me because it's no way to enjoy an iPhone and it's no way 
     
     
  
 
 
	 01:08:41
     ◼ 
      
     ►  
     to sell an iPhone. So it's good news that it's cheaper, but I don't accept the 16 base 
     
     
  
 
 
	 01:08:48
     ◼ 
      
     ►  
     model anymore. 
     
     
  
 
 
 
	 01:08:50
     ◼ 
      
     ►  
     I mean, we're going to be buying the 64 gig, but I tend to agree with Federico, but with 
     
     
  
 
 
	 01:08:59
     ◼ 
      
     ►  
     the caveat that I think some, I'll get the way some people I know use their phones and 
     
     
  
 
 
	 01:09:05
     ◼ 
      
     ►  
     it maybe isn't a big deal but I think that overall it's a they should move forward from this and 
     
     
  
 
 
	 01:09:12
     ◼ 
      
     ►  
     you know maybe to hit that price point they're doing it whatever but I will be extremely 
     
     
  
 
 
	 01:09:16
     ◼ 
      
     ►  
     disappointed the next flagship phone still carries that 16 gig badge on the back. 
     
     
  
 
 
	 01:09:21
     ◼ 
      
     ►  
     In this phone the SE it doesn't bother me as much just in this phone because it's about budget it's 
     
     
  
 
 
	 01:09:32
     ◼ 
      
     ►  
     the low end of the market. 
     
     
  
 
 
	 01:09:34
     ◼ 
      
     ►  
     Yeah, with the 12 megapixel camera that takes HD photos. 
     
     
  
 
 
	 01:09:37
     ◼ 
      
     ►  
     Yeah, it's a 4K video. 
     
     
  
 
 
	 01:09:39
     ◼ 
      
     ►  
     I know it's ridiculous, right? 
     
     
  
 
 
	 01:09:41
     ◼ 
      
     ►  
     Like I know all of that stuff is ridiculous. 
     
     
  
 
 
	 01:09:43
     ◼ 
      
     ►  
     I wish that it was more, 
     
     
  
 
 
	 01:09:45
     ◼ 
      
     ►  
     but like it doesn't upset me to the level 
     
     
  
 
 
	 01:09:47
     ◼ 
      
     ►  
     that you guys are upset. 
     
     
  
 
 
	 01:09:49
     ◼ 
      
     ►  
     Like it doesn't upset me if they try and do this again 
     
     
  
 
 
	 01:09:52
     ◼ 
      
     ►  
     in the iPhone 7. 
     
     
  
 
 
	 01:09:53
     ◼ 
      
     ►  
     Like if we're coming to the iPhone 7 with 16 gigabyte base, 
     
     
  
 
 
	 01:09:56
     ◼ 
      
     ►  
     like it's just ridiculous. 
     
     
  
 
 
	 01:09:57
     ◼ 
      
     ►  
     Just in this one phone, 
     
     
  
 
 
	 01:09:59
     ◼ 
      
     ►  
     I'm just a little less annoyed about it, personally, than I think you guys and other people. 
     
     
  
 
 
	 01:10:07
     ◼ 
      
     ►  
     It just doesn't really bother me so much considering it's $100 more for $64. 
     
     
  
 
 
	 01:10:12
     ◼ 
      
     ►  
     So it's not a massive jump to get a really good storage. 
     
     
  
 
 
	 01:10:17
     ◼ 
      
     ►  
     And I think if it helps keep it under that $400, then I think that's good because I think 
     
     
  
 
 
	 01:10:24
     ◼ 
      
     ►  
     it should be there and whatever. 
     
     
  
 
 
	 01:10:27
     ◼ 
      
     ►  
     The other thing, the other iPhone related thing I guess is iOS 9.3 is now out. 
     
     
  
 
 
	 01:10:34
     ◼ 
      
     ►  
     I guess there's nothing really new to say that I suppose we haven't already spoken about 
     
     
  
 
 
	 01:10:38
     ◼ 
      
     ►  
     on the show about 9.3. 
     
     
  
 
 
 
	 01:10:41
     ◼ 
      
     ►  
     Yeah, we've talked about Notes, Night Shift, the iPads and education. 
     
     
  
 
 
	 01:10:46
     ◼ 
      
     ►  
     I think we covered the main points. 
     
     
  
 
 
	 01:10:49
     ◼ 
      
     ►  
     There's a bunch of tweaks, you know, especially with Apple Music, with a few system apps, 
     
     
  
 
 
	 01:10:54
     ◼ 
      
     ►  
     but there's some changes, some more 3D touch quick actions I guess is good news, but yeah, 
     
     
  
 
 
	 01:11:00
     ◼ 
      
     ►  
     I think we covered the main points. And you know it's a pretty stable release, 
     
     
  
 
 
	 01:11:04
     ◼ 
      
     ►  
     I'm pretty happy with it on all my devices, yeah I think it's good, I'm happy that it's out and 
     
     
  
 
 
	 01:11:13
     ◼ 
      
     ►  
     everything's running well on it I think. Yeah and one of the things that Apple doesn't say that I 
     
     
  
 
 
	 01:11:21
     ◼ 
      
     ►  
     heard from a few friends, is that they try to increase performance in some areas of the 
     
     
  
 
 
	 01:11:29
     ◼ 
      
     ►  
     OS, especially Control Center, to bring it back to 60 frames per second on every device, 
     
     
  
 
 
	 01:11:35
     ◼ 
      
     ►  
     which is nice. It's a good release, again, surprisingly feature-rich, given that it's 
     
     
  
 
 
	 01:11:44
     ◼ 
      
     ►  
     a couple of months away from WWDC, we already had 9.1, 9.2, and we were not expecting 9.3, 
     
     
  
 
 
	 01:11:52
     ◼ 
      
     ►  
     which is usually when Apple likes to wrap things up and to say "time to pack it up 
     
     
  
 
 
	 01:11:58
     ◼ 
      
     ►  
     and go to the next OS". They usually do bug fixes and a few maintenance type of things. 
     
     
  
 
 
	 01:12:03
     ◼ 
      
     ►  
     It's sad that we got brand new features here. So it was interesting, but we covered 
     
     
  
 
 
	 01:12:09
     ◼ 
      
     ►  
     it and it's a good release. Especially if you're on an older device, I recommend to 
     
     
  
 
 
	 01:12:16
     ◼ 
      
     ►  
     upgrade because things are supposedly faster on the older side of things. 
     
     
  
 
 
	 01:12:22
     ◼ 
      
     ►  
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	 01:13:26
     ◼ 
      
     ►  
     to deal with and they're all WYSIWYG as well so every change that you make you get to see take 
     
     
  
 
 
	 01:13:31
     ◼ 
      
     ►  
     effect immediately on your site. It really is fantastic. They have 24/7 support with live chat 
     
     
  
 
 
	 01:13:36
     ◼ 
      
     ►  
     and email so if you have any issues or problems they're there to help you no matter what. They 
     
     
  
 
 
	 01:13:40
     ◼ 
      
     ►  
     They have their dev platform, so if you do understand how to work with the code, you 
     
     
  
 
 
	 01:13:44
     ◼ 
      
     ►  
     can get in under the hood and tinker with your Squarespace site to your hearts content. 
     
     
  
 
 
	 01:13:49
     ◼ 
      
     ►  
     If you sign up for a year, you'll get a free domain name too and Squarespace plans start 
     
     
  
 
 
	 01:13:53
     ◼ 
      
     ►  
     at just $8 a month. You can sign up for a free trial with no credit card required and 
     
     
  
 
 
	 01:13:58
     ◼ 
      
     ►  
     start building your own website today over at squarespace.com. And when you decide to 
     
     
  
 
 
	 01:14:02
     ◼ 
      
     ►  
     sign up, make sure that you use the offer code world at checkout to get 10% off your 
     
     
  
 
 
	 01:14:09
     ◼ 
      
     ►  
     first purchase and show your support for connected. I'd like to thank Squarespace 
     
     
  
 
 
	 01:14:13
     ◼ 
      
     ►  
     for their continued support of this show and Relay FM. So following in the steps 
     
     
  
 
 
	 01:14:19
     ◼ 
      
     ►  
     of products that we mostly knew were coming a new 9.7 inch iPad Pro was 
     
     
  
 
 
	 01:14:25
     ◼ 
      
     ►  
     announced and it is more or less the 12.9 inch tablet that the three of us enjoy. It 
     
     
  
 
 
	 01:14:30
     ◼ 
      
     ►  
     does the smart connector for the keyboard, pencil support, the new four 
     
     
  
 
 
	 01:14:35
     ◼ 
      
     ►  
     speaker system and it comes with the A9X. It does come with 2 gigs of RAM which is a 
     
     
  
 
 
	 01:14:41
     ◼ 
      
     ►  
     step down but it is obviously a lot fewer pixels to push so maybe that kind 
     
     
  
 
 
	 01:14:46
     ◼ 
      
     ►  
     of comes out in the wash. And it's um you know it's it's a step up from the Air 2 
     
     
  
 
 
	 01:14:52
     ◼ 
      
     ►  
     so basically this thing starts at $599 the Air 2 is still around now at $399 so 
     
     
  
 
 
	 01:14:57
     ◼ 
      
     ►  
     for the first time $499 price point is empty which is interesting. It's you know 
     
     
  
 
 
	 01:15:03
     ◼ 
      
     ►  
     it's I think Apple's pitching it as an upgrade from the air 2 but also hey you 
     
     
  
 
 
	 01:15:09
     ◼ 
      
     ►  
     want all this stuff that the iPad Pro has but you want it in a smaller form 
     
     
  
 
 
	 01:15:13
     ◼ 
      
     ►  
     factor that you know we have that now in many ways it's treating the iPad line in 
     
     
  
 
 
	 01:15:17
     ◼ 
      
     ►  
     my opinion more like the MacBook Air the MacBook Pro where you have a couple 
     
     
  
 
 
	 01:15:22
     ◼ 
      
     ►  
     different machines that are more or less identical but you're going in and 
     
     
  
 
 
	 01:15:26
     ◼ 
      
     ►  
     choosing by size you know I think there's a little bit of a question as 
     
     
  
 
 
	 01:15:30
     ◼ 
      
     ►  
     to what's going on with the iPad Air line, is the iPad Air 2, which said did not get 
     
     
  
 
 
	 01:15:35
     ◼ 
      
     ►  
     an update, still for sales it's been for a long time, is that going to just kind of fade 
     
     
  
 
 
	 01:15:38
     ◼ 
      
     ►  
     away and the pro can maybe come down in price? 
     
     
  
 
 
	 01:15:41
     ◼ 
      
     ►  
     I think that's kind of to be determined, but a new price point, new product, and you know, 
     
     
  
 
 
	 01:15:48
     ◼ 
      
     ►  
     bringing a lot of that stuff that we've enjoyed on our bigger iPads down to the more popular 
     
     
  
 
 
	 01:15:52
     ◼ 
      
     ►  
     tenant size. 
     
     
  
 
 
	 01:15:54
     ◼ 
      
     ►  
     What do you guys think? 
     
     
  
 
 
	 01:15:58
     ◼ 
      
     ►  
     I have a problem with the True Tone display thing. 
     
     
  
 
 
 
	 01:16:04
     ◼ 
      
     ►  
     - So this is an idea of, I don't know what, 
     
     
  
 
 
	 01:16:09
     ◼ 
      
     ►  
     like better color reproduction, right, in certain areas 
     
     
  
 
 
	 01:16:12
     ◼ 
      
     ►  
     and the display tech itself has got a higher color gamut? 
     
     
  
 
 
	 01:16:17
     ◼ 
      
     ►  
     - Yeah, so it's a couple of things. 
     
     
  
 
 
	 01:16:20
     ◼ 
      
     ►  
     So the iOS devices and laptops and everything 
     
     
  
 
 
	 01:16:24
     ◼ 
      
     ►  
     have had ambient light sensors for years 
     
     
  
 
 
	 01:16:26
     ◼ 
      
     ►  
     and they're using that now to detect the color temperature in the room. 
     
     
  
 
 
	 01:16:30
     ◼ 
      
     ►  
     And if the color temperature is warmer, 
     
     
  
 
 
	 01:16:32
     ◼ 
      
     ►  
     it will match the color temperature of the display. 
     
     
  
 
 
	 01:16:35
     ◼ 
      
     ►  
     So it's kind of riding on the back of what Night Shift is doing a little bit of say, 
     
     
  
 
 
	 01:16:39
     ◼ 
      
     ►  
     hey, we want to go warmer or cooler to match the room and Apple pits it as 
     
     
  
 
 
	 01:16:43
     ◼ 
      
     ►  
     you know, if you have a sheet of paper, the sheet of paper matches the room. 
     
     
  
 
 
	 01:16:45
     ◼ 
      
     ►  
     But if you're in a dark room that's sort of, you know, 
     
     
  
 
 
	 01:16:48
     ◼ 
      
     ►  
     I think they use example like sitting next to a fire. 
     
     
  
 
 
	 01:16:51
     ◼ 
      
     ►  
     You don't want your iPad to be blasting bright blue light in your eyes. 
     
     
  
 
 
	 01:16:54
     ◼ 
      
     ►  
     You want it to be warm and toned down to feel more in tune with the room or whatever language 
     
     
  
 
 
 
	 01:17:02
     ◼ 
      
     ►  
     So I think it's more about hijacking night shift in a way than necessarily the larger 
     
     
  
 
 
	 01:17:07
     ◼ 
      
     ►  
     color gamut. 
     
     
  
 
 
	 01:17:09
     ◼ 
      
     ►  
     I think the hardware difference is the sensors, not necessarily something built into that 
     
     
  
 
 
	 01:17:15
     ◼ 
      
     ►  
     gamut, but I could be wrong. 
     
     
  
 
 
	 01:17:17
     ◼ 
      
     ►  
     Yeah, I think they've put more sensors in it to make the ambient stuff better. 
     
     
  
 
 
	 01:17:21
     ◼ 
      
     ►  
     Yes, it's the only device with that particular ambient light sensor is how I understand it. 
     
     
  
 
 
	 01:17:28
     ◼ 
      
     ►  
     When you couple this with the difference in the camera, I put a screenshot in the show 
     
     
  
 
 
	 01:17:33
     ◼ 
      
     ►  
     notes. I was looking in the Apple Store app today and I opened the iPad Pro page and they 
     
     
  
 
 
	 01:17:39
     ◼ 
      
     ►  
     have a breakdown of the features of the two devices and it's so confusing. So you have 
     
     
  
 
 
	 01:17:48
     ◼ 
      
     ►  
     Two devices in the same line. 
     
     
  
 
 
	 01:17:50
     ◼ 
      
     ►  
     One of them's bigger than the other one. 
     
     
  
 
 
	 01:17:53
     ◼ 
      
     ►  
     But the smaller one has got a camera of higher megapixels, 
     
     
  
 
 
	 01:17:58
     ◼ 
      
     ►  
     and it's got a better FaceTime, 
     
     
  
 
 
	 01:18:00
     ◼ 
      
     ►  
     and it's got the retina flash. 
     
     
  
 
 
	 01:18:02
     ◼ 
      
     ►  
     And it's talking about true tone display on the resolution. 
     
     
  
 
 
	 01:18:05
     ◼ 
      
     ►  
     I think it's just confusing, 
     
     
  
 
 
	 01:18:08
     ◼ 
      
     ►  
     and I'm not sure why they decided to put these features 
     
     
  
 
 
	 01:18:13
     ◼ 
      
     ►  
     in the small one and not the big one. 
     
     
  
 
 
	 01:18:14
     ◼ 
      
     ►  
     I'm confused about it, and it feels weird to me 
     
     
  
 
 
	 01:18:18
     ◼ 
      
     ►  
     to be introducing a new product in this line, and then immediately splitting the line on 
     
     
  
 
 
 
	 01:18:29
     ◼ 
      
     ►  
     I don't agree with it, but I think I can explain their reasoning, maybe. I think the perspective 
     
     
  
 
 
	 01:18:36
     ◼ 
      
     ►  
     they're coming from is, the new 9.7" iPad is a smaller iPad, people carry this type 
     
     
  
 
 
	 01:18:45
     ◼ 
      
     ►  
     of iPad around more than they do with the bigger iPad Pro. So because it's more portable, 
     
     
  
 
 
	 01:18:52
     ◼ 
      
     ►  
     because people use it more in sort of mobile scenarios, they walk around, they take pictures, 
     
     
  
 
 
	 01:19:00
     ◼ 
      
     ►  
     it's a more mobile iPad, so we gotta put a better camera in it, and we can have this 
     
     
  
 
 
	 01:19:07
     ◼ 
      
     ►  
     display technology that adapts to different rooms, to different scenarios, because people 
     
     
  
 
 
	 01:19:14
     ◼ 
      
     ►  
     move around with this type of iPad more, so people change contexts with this type of 10" 
     
     
  
 
 
	 01:19:21
     ◼ 
      
     ►  
     iPad more than they do with the 13" type of iPad. I think that's their angle. And they 
     
     
  
 
 
	 01:19:27
     ◼ 
      
     ►  
     also kinda say this on the website, they say "and because people love to carry their 9.7" 
     
     
  
 
 
	 01:19:37
     ◼ 
      
     ►  
     iPad around, we had a display technology for better color, whatever. I think that's their 
     
     
  
 
 
	 01:19:45
     ◼ 
      
     ►  
     angle because it's a smaller iPad, people use it more in mobile situations, so we do 
     
     
  
 
 
	 01:19:53
     ◼ 
      
     ►  
     the better camera and we do the better display. I think that's what they want to say at least. 
     
     
  
 
 
	 01:19:59
     ◼ 
      
     ►  
     I can totally understand that logic. That is the logic that led to the decisions. I 
     
     
  
 
 
	 01:20:04
     ◼ 
      
     ►  
     see that, that I think you are spot on. It's just weird to me when you look at the pages. 
     
     
  
 
 
	 01:20:11
     ◼ 
      
     ►  
     If you think about when the iPad Mini was introduced, it was like same specs, you just 
     
     
  
 
 
	 01:20:17
     ◼ 
      
     ►  
     picked the screen size. I think that would have made a lot more sense here considering 
     
     
  
 
 
	 01:20:21
     ◼ 
      
     ►  
     they did things for the iPad Pro 9.7 which are a bit weird like shrinking the keyboard 
     
     
  
 
 
	 01:20:28
     ◼ 
      
     ►  
     down. So the software keyboard is not as good but then they actually, the smart keyboard 
     
     
  
 
 
	 01:20:34
     ◼ 
      
     ►  
     right? They made a smaller one of those even though it maybe doesn't make as much sense 
     
     
  
 
 
	 01:20:38
     ◼ 
      
     ►  
     on this device as it does on the bigger one. So like you're trying to make them the same 
     
     
  
 
 
	 01:20:43
     ◼ 
      
     ►  
     and then splitting them at the last minute anyway. It's like they went on like a just 
     
     
  
 
 
	 01:20:46
     ◼ 
      
     ►  
     a sharp right turn. For features that are, I don't know how important. So maybe the camera 
     
     
  
 
 
	 01:20:53
     ◼ 
      
     ►  
     I can kind of say fine like whatever but I don't know if they needed to do this True 
     
     
  
 
 
	 01:21:00
     ◼ 
      
     ►  
     tone thing now. They didn't have to do it. No one asked for it. It's great that it's 
     
     
  
 
 
	 01:21:05
     ◼ 
      
     ►  
     there, but you could have just had this as a feature for the next revision of the iPad 
     
     
  
 
 
	 01:21:10
     ◼ 
      
     ►  
     Pro line in a year or two down the line. It's just strange to me, and I think it adds complexity, 
     
     
  
 
 
	 01:21:16
     ◼ 
      
     ►  
     because now it's like you're not just choosing screen size, which I think should be the only 
     
     
  
 
 
	 01:21:19
     ◼ 
      
     ►  
     choice here. You're also choosing other features. 
     
     
  
 
 
 
	 01:21:25
     ◼ 
      
     ►  
     Yeah. But that's hidden though, right? 
     
     
  
 
 
	 01:21:28
     ◼ 
      
     ►  
     Yeah, I mean I get what both of you are saying, but there is a little sense in me that Federico's 
     
     
  
 
 
	 01:21:36
     ◼ 
      
     ►  
     discussion is a little bit of a backronym, that they sort of worked their way to that, 
     
     
  
 
 
	 01:21:40
     ◼ 
      
     ►  
     and it may be as simple as the technology wasn't ready, they wanted it but it wasn't 
     
     
  
 
 
	 01:21:44
     ◼ 
      
     ►  
     ready, or if this does leverage things in night mode, that the software wasn't ready. 
     
     
  
 
 
	 01:21:49
     ◼ 
      
     ►  
     And that I can buy just as easily as I can buy what Federico said. 
     
     
  
 
 
	 01:21:53
     ◼ 
      
     ►  
     I think there's a lot of factors that go into this. 
     
     
  
 
 
	 01:21:57
     ◼ 
      
     ►  
     I mean, this is not the first time that Apple's done this sort of thing right where they know they sort of split something 
     
     
  
 
 
	 01:22:02
     ◼ 
      
     ►  
     you know sooner than you would like or 
     
     
  
 
 
	 01:22:05
     ◼ 
      
     ►  
     You know, there's that there's an awkward period 
     
     
  
 
 
	 01:22:09
     ◼ 
      
     ►  
     I think my favorite example is that they they rev like the iMac g5 and put an iSight camera in it and then release the 
     
     
  
 
 
	 01:22:16
     ◼ 
      
     ►  
     Intel iMac like 
     
     
  
 
 
	 01:22:18
     ◼ 
      
     ►  
     90 days later 
     
     
  
 
 
	 01:22:20
     ◼ 
      
     ►  
     Very short period time you could buy an iMac g5 with an iSight and if you did 
     
     
  
 
 
	 01:22:23
     ◼ 
      
     ►  
     You were kind of screwed because the Intel one was much better 
     
     
  
 
 
	 01:22:26
     ◼ 
      
     ►  
     I mean Apple does this and I think that they 
     
     
  
 
 
	 01:22:28
     ◼ 
      
     ►  
     For like it's easy to ascribe to them 
     
     
  
 
 
	 01:22:32
     ◼ 
      
     ►  
     Adjectives like being thoughtful and like seeing down the road. I think sometimes they don't and sometimes they just say hey this is it ready? 
     
     
  
 
 
	 01:22:39
     ◼ 
      
     ►  
     Now it's ready. Okay. Now it is let's let's put it in but I agree with you guys 
     
     
  
 
 
	 01:22:43
     ◼ 
      
     ►  
     It definitely doesn't feel good as like an iPad Pro owner, but at the same time 
     
     
  
 
 
	 01:22:47
     ◼ 
      
     ►  
     I'm really glad my iPad doesn't have a camera bump. So I guess that's a trade-off. I'm willing to accept 
     
     
  
 
 
	 01:22:52
     ◼ 
      
     ►  
     Okay, let me let me ask you guys this this is a bigger question, but I want to ask you both 
     
     
  
 
 
	 01:22:57
     ◼ 
      
     ►  
     So is it maybe? 
     
     
  
 
 
	 01:23:00
     ◼ 
      
     ►  
     the time to accept that the age of the 
     
     
  
 
 
	 01:23:05
     ◼ 
      
     ►  
     Simple product line is over that Apple is such a big company selling 
     
     
  
 
 
	 01:23:10
     ◼ 
      
     ►  
     Devices to so many diverse people and countries and you know, you know different types of market segments 
     
     
  
 
 
	 01:23:20
     ◼ 
      
     ►  
     That it's just not feasible anymore to imagine Apple with two computers, two phones and two tablets? 
     
     
  
 
 
	 01:23:26
     ◼ 
      
     ►  
     I think it's inevitable that a company of their size would have the amount of products that they have. 
     
     
  
 
 
	 01:23:34
     ◼ 
      
     ►  
     Like it gets confusing and I think one of the reasons it gets confusing is because 
     
     
  
 
 
	 01:23:39
     ◼ 
      
     ►  
     Apple's really bad at naming in a large product line. 
     
     
  
 
 
	 01:23:45
     ◼ 
      
     ►  
     Like they try and keep it clean, but in keeping it clean make it difficult 
     
     
  
 
 
	 01:23:51
     ◼ 
      
     ►  
     Like in their own video about the iPad Pro they call this iPad Pro 
     
     
  
 
 
	 01:23:56
     ◼ 
      
     ►  
     multiple names 
     
     
  
 
 
 
	 01:24:00
     ◼ 
      
     ►  
     Like it doesn't have a set name that they give it 
     
     
  
 
 
	 01:24:03
     ◼ 
      
     ►  
     One moment is the new iPad Pro and then it's the iPad Pro 9.7 
     
     
  
 
 
	 01:24:09
     ◼ 
      
     ►  
     Like they don't give them the clear names because they have like such a limited set of names that they're willing to draw from 
     
     
  
 
 
	 01:24:17
     ◼ 
      
     ►  
     So I think that doesn't help them and I think it makes the problem seem worse than it is like 
     
     
  
 
 
	 01:24:25
     ◼ 
      
     ►  
     Earlier in the show we were talking about 1 billion 
     
     
  
 
 
 
	 01:24:31
     ◼ 
      
     ►  
     You can't just have everybody choose from two things exactly. Yeah, but that's crazy 
     
     
  
 
 
	 01:24:36
     ◼ 
      
     ►  
     like it's obviously not a billion people it's let's say half a billion people 
     
     
  
 
 
	 01:24:42
     ◼ 
      
     ►  
     let's just say I mean it's not that it's much bigger it's probably like three 
     
     
  
 
 
	 01:24:44
     ◼ 
      
     ►  
     quarters but I want the iPad Pro I don't want the iPad Air I don't want the 9.7 
     
     
  
 
 
	 01:24:51
     ◼ 
      
     ►  
     iPad Pro I want the one that I have and I'm happy that they make it so I'm happy 
     
     
  
 
 
	 01:24:56
     ◼ 
      
     ►  
     that they split the line into more products now I just think that they have 
     
     
  
 
 
	 01:25:02
     ◼ 
      
     ►  
     ways to go to still to make it clearer from a branding and naming perspective 
     
     
  
 
 
	 01:25:08
     ◼ 
      
     ►  
     and to make it clearer on features and again that goes back to what we were 
     
     
  
 
 
	 01:25:13
     ◼ 
      
     ►  
     talking about earlier about again like the hard disk drives in the iMacs like 
     
     
  
 
 
	 01:25:17
     ◼ 
      
     ►  
     that is a level of complexity in that product decision that shouldn't be there 
     
     
  
 
 
	 01:25:22
     ◼ 
      
     ►  
     like you shouldn't even make that a question in people's mind like if they 
     
     
  
 
 
	 01:25:27
     ◼ 
      
     ►  
     want to downgrade their Mac and put a hard drive in it to save money great but 
     
     
  
 
 
	 01:25:32
     ◼ 
      
     ►  
     Like, when you put them in your store window, you don't put hard drives as one of the configuration 
     
     
  
 
 
 
	 01:25:39
     ◼ 
      
     ►  
     It just makes no sense. 
     
     
  
 
 
	 01:25:40
     ◼ 
      
     ►  
     Like, I think that they have so much stuff that they have to do, like they lose it in 
     
     
  
 
 
 
	 01:25:45
     ◼ 
      
     ►  
     I think this is one of those, again, like you've had this product out for a few months, 
     
     
  
 
 
	 01:25:50
     ◼ 
      
     ►  
     there's now another one, but you put them side by side, you list their features, and 
     
     
  
 
 
	 01:25:55
     ◼ 
      
     ►  
     like it looks like a... it makes the buying decision more confusing. 
     
     
  
 
 
	 01:26:00
     ◼ 
      
     ►  
     So what you're saying is, part of that is a name problem, just because the names are 
     
     
  
 
 
	 01:26:06
     ◼ 
      
     ►  
     kind of weird. 
     
     
  
 
 
	 01:26:07
     ◼ 
      
     ►  
     And the other part is, there are some features that are maybe too old for them to be a valid 
     
     
  
 
 
	 01:26:16
     ◼ 
      
     ►  
     choice at this point. 
     
     
  
 
 
	 01:26:19
     ◼ 
      
     ►  
     And you're just making people confused. 
     
     
  
 
 
	 01:26:21
     ◼ 
      
     ►  
     I actually think part of it is, this kind of sounds weird so bear with me for a moment, 
     
     
  
 
 
	 01:26:26
     ◼ 
      
     ►  
     is them having a little bit too much pride in their product innovation. 
     
     
  
 
 
	 01:26:32
     ◼ 
      
     ►  
     They put the True Tone display out now because it's ready and they like it and they think 
     
     
  
 
 
	 01:26:35
     ◼ 
      
     ►  
     it's great, when they could have waited. 
     
     
  
 
 
	 01:26:38
     ◼ 
      
     ►  
     But they want to have it out because it's awesome, but you could have just waited and 
     
     
  
 
 
	 01:26:44
     ◼ 
      
     ►  
     it would have been fine. 
     
     
  
 
 
	 01:26:45
     ◼ 
      
     ►  
     Would you regret shipping the True Tone display now or not shipping it? 
     
     
  
 
 
	 01:26:51
     ◼ 
      
     ►  
     Because to me it seems more like it's more of a problem for you or for me because we 
     
     
  
 
 
	 01:26:55
     ◼ 
      
     ►  
     don't have the True Tone Display on the iPad Pro that we like, then it is for people who 
     
     
  
 
 
	 01:26:59
     ◼ 
      
     ►  
     do want the small iPad Pro. 
     
     
  
 
 
	 01:27:01
     ◼ 
      
     ►  
     So much of this about the True Tone Display is laced in the fact that I'm throwing my 
     
     
  
 
 
	 01:27:06
     ◼ 
      
     ►  
     toys out of the pram because everybody's getting something that I don't have. 
     
     
  
 
 
	 01:27:10
     ◼ 
      
     ►  
     But it is one of those things where it's like "I just bought this. 
     
     
  
 
 
	 01:27:14
     ◼ 
      
     ►  
     Like I just bought it." 
     
     
  
 
 
	 01:27:16
     ◼ 
      
     ►  
     It wasn't a year ago, but it was what, like three months ago? 
     
     
  
 
 
 
 
	 01:27:22
     ◼ 
      
     ►  
     Okay, so maybe a little bit longer. 
     
     
  
 
 
 
 
	 01:27:25
     ◼ 
      
     ►  
     We're getting to the sixth month area, which maybe means it's not so bad. 
     
     
  
 
 
	 01:27:29
     ◼ 
      
     ►  
     But you know, it's just like, I just wonder, like, my main thing about it now is just, 
     
     
  
 
 
	 01:27:34
     ◼ 
      
     ►  
     it was looking at that screenshot today. 
     
     
  
 
 
	 01:27:36
     ◼ 
      
     ►  
     I mean, it's actually laid out pretty badly on the page anyway. 
     
     
  
 
 
	 01:27:41
     ◼ 
      
     ►  
     It is, it is. 
     
     
  
 
 
	 01:27:42
     ◼ 
      
     ►  
     But like, you look at it, it's like, oh, one of these is a whole line longer. 
     
     
  
 
 
	 01:27:46
     ◼ 
      
     ►  
     There's different numbers all over the place. 
     
     
  
 
 
	 01:27:48
     ◼ 
      
     ►  
     There must be some differences. 
     
     
  
 
 
	 01:27:49
     ◼ 
      
     ►  
     Yeah, like I looked at it, I was like, what's happening? 
     
     
  
 
 
	 01:27:53
     ◼ 
      
     ►  
     I did the same yesterday. 
     
     
  
 
 
	 01:27:55
     ◼ 
      
     ►  
     It's like, just tighten it up. 
     
     
  
 
 
	 01:27:59
     ◼ 
      
     ►  
     Just keep it tight. 
     
     
  
 
 
	 01:28:01
     ◼ 
      
     ►  
     They've always had that issue, and I 
     
     
  
 
 
	 01:28:02
     ◼ 
      
     ►  
     think it's sort of inherent to the subject matter when 
     
     
  
 
 
	 01:28:05
     ◼ 
      
     ►  
     the differences are technical. 
     
     
  
 
 
	 01:28:06
     ◼ 
      
     ►  
     How do you explain that? 
     
     
  
 
 
	 01:28:08
     ◼ 
      
     ►  
     And even when they do, it's like, True Tone Display, 
     
     
  
 
 
	 01:28:10
     ◼ 
      
     ►  
     it's like, well, what does that actually mean if I haven't 
     
     
  
 
 
	 01:28:12
     ◼ 
      
     ►  
     already read the product page? 
     
     
  
 
 
	 01:28:15
     ◼ 
      
     ►  
     I think their problem is they are a systemically small 
     
     
  
 
 
	 01:28:18
     ◼ 
      
     ►  
     product line company with a big product line. 
     
     
  
 
 
 
	 01:28:22
     ◼ 
      
     ►  
     I think part of Apple still thinks they have that four product grid in place. 
     
     
  
 
 
 
	 01:28:27
     ◼ 
      
     ►  
     I was just about to say that some people, either within Apple or outside Apple, 
     
     
  
 
 
	 01:28:31
     ◼ 
      
     ►  
     still have some sort of fascination with the Steve Jobs grid of four products. 
     
     
  
 
 
	 01:28:36
     ◼ 
      
     ►  
     But it's not that way anymore, clearly. 
     
     
  
 
 
	 01:28:38
     ◼ 
      
     ►  
     And maybe the other part of the problem is that sometimes the names are just too fancy. 
     
     
  
 
 
	 01:28:43
     ◼ 
      
     ►  
     I mean, I know it sounds dumb, but call it the small iPad Pro and the big iPad Pros, 
     
     
  
 
 
	 01:28:48
     ◼ 
      
     ►  
     people can understand. 
     
     
  
 
 
	 01:28:49
     ◼ 
      
     ►  
     iPad Pro and iPad Pro Mini, it's a mouthful, but that really would have told you what they 
     
     
  
 
 
 
	 01:28:56
     ◼ 
      
     ►  
     You know, true tone display, I mean, just call it, you know, better color display. I 
     
     
  
 
 
	 01:29:02
     ◼ 
      
     ►  
     know that they sound kind of dumb, but people want to like, look at a table and know what 
     
     
  
 
 
	 01:29:08
     ◼ 
      
     ►  
     it means. You know, I'm looking, true tone display, okay, what does it mean true tone? 
     
     
  
 
 
	 01:29:12
     ◼ 
      
     ►  
     You know, I'm saying tone, what's a tone, you know? Are we talking about music? You 
     
     
  
 
 
	 01:29:16
     ◼ 
      
     ►  
     That kind of stuff. People don't understand. And maybe sometimes, while they do fail, to 
     
     
  
 
 
	 01:29:23
     ◼ 
      
     ►  
     an extent, at presentation. You're showing two lists side by side, there's no easy way 
     
     
  
 
 
	 01:29:29
     ◼ 
      
     ►  
     to see what's different. Sometimes they do have an over-complex naming matrix. So they 
     
     
  
 
 
	 01:29:37
     ◼ 
      
     ►  
     have these fancy names and what do they even mean. And maybe the other part of the problem 
     
     
  
 
 
	 01:29:44
     ◼ 
      
     ►  
     is with us, that many of us in the tech scene, we do like pretty tables, we do like neat 
     
     
  
 
 
	 01:29:55
     ◼ 
      
     ►  
     lists, you know, we do like to have it simple, you know, it's either computer A, computer 
     
     
  
 
 
	 01:30:01
     ◼ 
      
     ►  
     B, phone 1, phone 2, we're done. But, you know, these companies, it's not just Apple, 
     
     
  
 
 
	 01:30:08
     ◼ 
      
     ►  
     Microsoft, Google, Amazon, they do sell across the globe. 
     
     
  
 
 
	 01:30:14
     ◼ 
      
     ►  
     And people are different. 
     
     
  
 
 
	 01:30:17
     ◼ 
      
     ►  
     The world is not the valley. 
     
     
  
 
 
	 01:30:21
     ◼ 
      
     ►  
     The world is vast and large, and different people 
     
     
  
 
 
	 01:30:24
     ◼ 
      
     ►  
     need different things. 
     
     
  
 
 
	 01:30:25
     ◼ 
      
     ►  
     And it's almost absurd that we have to say this. 
     
     
  
 
 
	 01:30:29
     ◼ 
      
     ►  
     But Apple's product line is not made for Silicon Valley. 
     
     
  
 
 
	 01:30:34
     ◼ 
      
     ►  
     I think that's safe to say. 
     
     
  
 
 
	 01:30:36
     ◼ 
      
     ►  
     And so it kind of makes sense, you know, to have... 
     
     
  
 
 
	 01:30:40
     ◼ 
      
     ►  
     There's a tweet going around, it's kind of viral, 
     
     
  
 
 
	 01:30:43
     ◼ 
      
     ►  
     of someone saying, you know, 
     
     
  
 
 
	 01:30:45
     ◼ 
      
     ►  
     "When Steve Jobs came back to Apple, 
     
     
  
 
 
	 01:30:47
     ◼ 
      
     ►  
     he needed to simplify the product line." 
     
     
  
 
 
	 01:30:49
     ◼ 
      
     ►  
     The big difference is, you know, 
     
     
  
 
 
	 01:30:51
     ◼ 
      
     ►  
     Apple now sells to billions of people, 
     
     
  
 
 
	 01:30:53
     ◼ 
      
     ►  
     and when Steve Jobs came back, they were almost bankrupt. 
     
     
  
 
 
	 01:30:57
     ◼ 
      
     ►  
     So that's just a tiny difference. 
     
     
  
 
 
	 01:30:59
     ◼ 
      
     ►  
     - Yeah, I think that referring it to that now 
     
     
  
 
 
	 01:31:02
     ◼ 
      
     ►  
     is a bit weird, like I don't know. 
     
     
  
 
 
	 01:31:03
     ◼ 
      
     ►  
     - Yeah, it's a bit weird. 
     
     
  
 
 
	 01:31:04
     ◼ 
      
     ►  
     - But Apple do it themselves though, right? 
     
     
  
 
 
	 01:31:06
     ◼ 
      
     ►  
     was at WWDC last year when they showed that thing of all the products on the side and 
     
     
  
 
 
	 01:31:11
     ◼ 
      
     ►  
     they're like, "This is all we sell. It's one slide." 
     
     
  
 
 
 
	 01:31:14
     ◼ 
      
     ►  
     Yeah. So there's 19 iPads back there. 
     
     
  
 
 
	 01:31:17
     ◼ 
      
     ►  
     You've just laid 19 up and we can only see one, right? If you shifted one, you'd start 
     
     
  
 
 
	 01:31:22
     ◼ 
      
     ►  
     to see them all like dominoes in the distance. But this is what I mean. They are the small 
     
     
  
 
 
	 01:31:29
     ◼ 
      
     ►  
     product line company with a big product line. They just can't seem to break that. We've 
     
     
  
 
 
	 01:31:33
     ◼ 
      
     ►  
     got such a huge diversion. 
     
     
  
 
 
	 01:31:35
     ◼ 
      
     ►  
     I would say there's one last thing to sort of, 
     
     
  
 
 
	 01:31:38
     ◼ 
      
     ►  
     well, one and a half little things left to consider is one-- 
     
     
  
 
 
	 01:31:41
     ◼ 
      
     ►  
     - Two things. 
     
     
  
 
 
	 01:31:42
     ◼ 
      
     ►  
     - Two things. 
     
     
  
 
 
	 01:31:43
     ◼ 
      
     ►  
     One, when Apple has introduced new hardware features 
     
     
  
 
 
	 01:31:47
     ◼ 
      
     ►  
     to iOS devices, they generally do it one at a time. 
     
     
  
 
 
	 01:31:50
     ◼ 
      
     ►  
     So like, even today, 3D Touch and Touch ID 
     
     
  
 
 
	 01:31:52
     ◼ 
      
     ►  
     still only on one phone. 
     
     
  
 
 
	 01:31:54
     ◼ 
      
     ►  
     When they added, I mean, that's still an example 
     
     
  
 
 
	 01:31:59
     ◼ 
      
     ►  
     I can think of, but there are other examples, right? 
     
     
  
 
 
	 01:32:01
     ◼ 
      
     ►  
     They move sort of slowly in this area, 
     
     
  
 
 
	 01:32:04
     ◼ 
      
     ►  
     And maybe that's a yield thing, 
     
     
  
 
 
	 01:32:06
     ◼ 
      
     ►  
     maybe it's that they wanna make sure it sticks, who knows? 
     
     
  
 
 
	 01:32:09
     ◼ 
      
     ►  
     But secondly, again, like what I talked about 
     
     
  
 
 
	 01:32:12
     ◼ 
      
     ►  
     when we opened the segment, 
     
     
  
 
 
	 01:32:14
     ◼ 
      
     ►  
     like they have moved into treating the iPad like a notebook 
     
     
  
 
 
	 01:32:17
     ◼ 
      
     ►  
     or like a computer, like the Mac. 
     
     
  
 
 
	 01:32:19
     ◼ 
      
     ►  
     And there's a 21 1/2 inch and a 27 inch iMac. 
     
     
  
 
 
	 01:32:23
     ◼ 
      
     ►  
     And there's a whole bunch of range in there 
     
     
  
 
 
	 01:32:26
     ◼ 
      
     ►  
     and you can customize it to a degree, 
     
     
  
 
 
	 01:32:28
     ◼ 
      
     ►  
     but there's one device and two classes. 
     
     
  
 
 
	 01:32:32
     ◼ 
      
     ►  
     And I think really that they are just trying to treat the iPad differently. 
     
     
  
 
 
	 01:32:36
     ◼ 
      
     ►  
     They treat it like the iPhone for so long and clearly that doesn't work. 
     
     
  
 
 
	 01:32:39
     ◼ 
      
     ►  
     And now we have the iPad air two, which is, you know, when they are to come out 
     
     
  
 
 
	 01:32:44
     ◼ 
      
     ►  
     2014, I guess a year and a half old now and they haven't updated it, but that's 
     
     
  
 
 
	 01:32:49
     ◼ 
      
     ►  
     fine because it's still a really capable tablet and maybe they are slowing it down 
     
     
  
 
 
	 01:32:54
     ◼ 
      
     ►  
     and are treating it differently because their current path hasn't worked. 
     
     
  
 
 
	 01:32:58
     ◼ 
      
     ►  
     And if this is, you know, it's confusing now, 
     
     
  
 
 
	 01:33:02
     ◼ 
      
     ►  
     but I think ultimately, like maybe we're coming at this 
     
     
  
 
 
	 01:33:05
     ◼ 
      
     ►  
     from the iPhone perspective, 
     
     
  
 
 
	 01:33:07
     ◼ 
      
     ►  
     and we should be coming at it from the Mac and saying, 
     
     
  
 
 
	 01:33:09
     ◼ 
      
     ►  
     hey, you know what you want to map a care of which size? 
     
     
  
 
 
	 01:33:11
     ◼ 
      
     ►  
     And you know what, even between the 11 and 13 share, 
     
     
  
 
 
	 01:33:14
     ◼ 
      
     ►  
     there are differences. 
     
     
  
 
 
	 01:33:15
     ◼ 
      
     ►  
     And this is, feels weird right now 
     
     
  
 
 
	 01:33:18
     ◼ 
      
     ►  
     because it's still kind of new to the iPad line. 
     
     
  
 
 
	 01:33:20
     ◼ 
      
     ►  
     But my guess is that in a couple of years 
     
     
  
 
 
	 01:33:22
     ◼ 
      
     ►  
     that this will feel kind of like how the iPad's always been. 
     
     
  
 
 
	 01:33:25
     ◼ 
      
     ►  
     But we are in this transition of, 
     
     
  
 
 
	 01:33:28
     ◼ 
      
     ►  
     not necessarily products even, but a transition of language around the iPad 
     
     
  
 
 
	 01:33:31
     ◼ 
      
     ►  
     and Apple hasn't figured all that out yet. Like you said, they call it different 
     
     
  
 
 
	 01:33:34
     ◼ 
      
     ►  
     things at different points. But I think they'll get there and I think that 
     
     
  
 
 
	 01:33:39
     ◼ 
      
     ►  
     ultimately, whether this works or not, I don't know, but I think ultimately it will 
     
     
  
 
 
	 01:33:43
     ◼ 
      
     ►  
     sort of congeal into something that makes more sense for more people. 
     
     
  
 
 
	 01:33:49
     ◼ 
      
     ►  
     Alright, so the camera has a bump. It does. It has a picture lens. Matthew 
     
     
  
 
 
	 01:33:56
     ◼ 
      
     ►  
     Pansarino took some photos and a little video to try and indicate the fact that 
     
     
  
 
 
	 01:34:01
     ◼ 
      
     ►  
     when laid out on a desk the bump doesn't seem to make the iPad wobble. This is 
     
     
  
 
 
	 01:34:09
     ◼ 
      
     ►  
     like a quick sidebar. There doesn't seem to be an embargo on these products which 
     
     
  
 
 
	 01:34:13
     ◼ 
      
     ►  
     is really weird. Interesting yeah. I don't know what that means I assume it's just 
     
     
  
 
 
	 01:34:20
     ◼ 
      
     ►  
     because they're kind of visent like these aren't like massive products. Yeah 
     
     
  
 
 
	 01:34:24
     ◼ 
      
     ►  
     Yeah, just do whatever. 
     
     
  
 
 
	 01:34:26
     ◼ 
      
     ►  
     Just like whatever, take pictures, just go crazy. 
     
     
  
 
 
	 01:34:29
     ◼ 
      
     ►  
     Maybe Apple are testing this approach with these products. 
     
     
  
 
 
	 01:34:33
     ◼ 
      
     ►  
     What happens if you just say like, "Three, two, one, go!" 
     
     
  
 
 
	 01:34:36
     ◼ 
      
     ►  
     And the first one to write the review is the winner. 
     
     
  
 
 
	 01:34:39
     ◼ 
      
     ►  
     I don't know what you win, but you win something. 
     
     
  
 
 
	 01:34:42
     ◼ 
      
     ►  
     I'm surprised that we haven't already seen a review today from a big site. 
     
     
  
 
 
	 01:34:45
     ◼ 
      
     ►  
     Seriously, that's a surprise to me that there hasn't been one yet. 
     
     
  
 
 
	 01:34:49
     ◼ 
      
     ►  
     Maybe it's like an arms race. 
     
     
  
 
 
	 01:34:53
     ◼ 
      
     ►  
     the new smaller keyboard. There's a bunch of cases, smart cases and smart covers for 
     
     
  
 
 
	 01:34:59
     ◼ 
      
     ►  
     the 9.7 inch iPad Pro that are in a load of lovely colors. The 12.9, still gray and white. 
     
     
  
 
 
	 01:35:06
     ◼ 
      
     ►  
     I don't know what's going on there. 
     
     
  
 
 
	 01:35:09
     ◼ 
      
     ►  
     Makes me sad. 
     
     
  
 
 
	 01:35:10
     ◼ 
      
     ►  
     Yeah, it makes me very sad. 
     
     
  
 
 
	 01:35:11
     ◼ 
      
     ►  
     Yeah, because the big one is for work and work is all gray and serious. 
     
     
  
 
 
	 01:35:15
     ◼ 
      
     ►  
     It's the fun professional iPad, the serious professional iPad. 
     
     
  
 
 
 
	 01:35:20
     ◼ 
      
     ►  
     you layouts for the keyboard yet? Federico, did Apple tell you this or was it the software 
     
     
  
 
 
	 01:35:24
     ◼ 
      
     ►  
     keyboard they said would have international layout? 
     
     
  
 
 
	 01:35:27
     ◼ 
      
     ►  
     The smart keyboard would have international layouts, but it doesn't seem to be the case 
     
     
  
 
 
 
	 01:35:32
     ◼ 
      
     ►  
     That has not happened, has it? 
     
     
  
 
 
 
	 01:35:34
     ◼ 
      
     ►  
     Nope. Okay, that's good to know. Let's talk about this USB camera adapter. Phil Schiller 
     
     
  
 
 
	 01:35:39
     ◼ 
      
     ►  
     called out on stage that you could power a mic from this new USB camera adapter. So I 
     
     
  
 
 
	 01:35:47
     ◼ 
      
     ►  
     I just wanted to address this with you guys. 
     
     
  
 
 
	 01:35:49
     ◼ 
      
     ►  
     Uh, there's still other stuff that we need. 
     
     
  
 
 
 
 
 
	 01:35:55
     ◼ 
      
     ►  
     This is a significant step forward in being able to produce podcasts on an iPad. 
     
     
  
 
 
	 01:36:01
     ◼ 
      
     ►  
     Because in theory, I could use the microphone equipment that I currently use. 
     
     
  
 
 
	 01:36:08
     ◼ 
      
     ►  
     That could go the same with all of us on our iPads now, which we couldn't do before. 
     
     
  
 
 
	 01:36:12
     ◼ 
      
     ►  
     Cause we have boxes that need to be powered. 
     
     
  
 
 
	 01:36:14
     ◼ 
      
     ►  
     It'd be great for voiceover stuff, right? 
     
     
  
 
 
	 01:36:16
     ◼ 
      
     ►  
     you're recording something locally, singing or doing video work or something, it's great. 
     
     
  
 
 
	 01:36:21
     ◼ 
      
     ►  
     Because now you can use basically any USB hub in theory. I mean I don't know how powerful this is. 
     
     
  
 
 
	 01:36:25
     ◼ 
      
     ►  
     I'm gonna try it. I ordered one of these USB adapters. I'm gonna try it with my USB pre 
     
     
  
 
 
	 01:36:31
     ◼ 
      
     ►  
     when it comes in. I think it may work but we'll see. But there is a big part, actually a bigger 
     
     
  
 
 
	 01:36:38
     ◼ 
      
     ►  
     part really, because there's still USB microphones you could use before this thing, which is 
     
     
  
 
 
	 01:36:44
     ◼ 
      
     ►  
     applications being able to be in place that you could have a conversation like this either via 
     
     
  
 
 
	 01:36:50
     ◼ 
      
     ►  
     FaceTime or via Skype and also record local audio and the call audio like you can do on a Mac. 
     
     
  
 
 
	 01:36:57
     ◼ 
      
     ►  
     Like there needs to be multiple audio streams that can all be recorded by applications. 
     
     
  
 
 
	 01:37:02
     ◼ 
      
     ►  
     This doesn't exist in iOS. Jason is very hopeful that Phil Schiller calling out podcasting on stage 
     
     
  
 
 
	 01:37:09
     ◼ 
      
     ►  
     means they're maybe going to work on this, like that was a specific thing to reference. 
     
     
  
 
 
	 01:37:14
     ◼ 
      
     ►  
     Fingers crossed, because genuinely, I think people think I don't want this to happen, 
     
     
  
 
 
	 01:37:22
     ◼ 
      
     ►  
     because they think that I restrict you Federico. No, that's not, it's never really been the case, 
     
     
  
 
 
	 01:37:29
     ◼ 
      
     ►  
     and that's not the case anymore. Anyway, my feeling was always like, with how it has been, 
     
     
  
 
 
	 01:37:34
     ◼ 
      
     ►  
     I just don't want to have to go through that because I know that you and Fraser record this because Fraser Fraser does does the 
     
     
  
 
 
	 01:37:42
     ◼ 
      
     ►  
     Two device setup. I just don't like it because then I have to hear a lower quality 
     
     
  
 
 
	 01:37:48
     ◼ 
      
     ►  
     version of you when we stream live everybody else will hear a low quality version of you because what Fraser's does and what people say 
     
     
  
 
 
	 01:37:56
     ◼ 
      
     ►  
     That you can do which you can is record like to use a Skype call over and I found with a headset like that is perfectly 
     
     
  
 
 
	 01:38:02
     ◼ 
      
     ►  
     doable but I just don't think it is the setup that I want to use or that I want you to use 
     
     
  
 
 
	 01:38:09
     ◼ 
      
     ►  
     and I know you don't either. 
     
     
  
 
 
	 01:38:11
     ◼ 
      
     ►  
     When I want to have my phone free so you know if there's an emergency people can call me 
     
     
  
 
 
	 01:38:17
     ◼ 
      
     ►  
     even if I'm podcasting you know if something serious happens I want to be reachable at 
     
     
  
 
 
	 01:38:21
     ◼ 
      
     ►  
     any time so I don't want to use my phone. 
     
     
  
 
 
	 01:38:24
     ◼ 
      
     ►  
     No. So fingers crossed, iOS 10 brings more audio APIs and more capabilities for audio. 
     
     
  
 
 
	 01:38:33
     ◼ 
      
     ►  
     Because I would really love to be able to take a trip and just be able to record using 
     
     
  
 
 
	 01:38:40
     ◼ 
      
     ►  
     my iPad. Like I wouldn't do it at home. I'm not going to do it at home. Like me, I have 
     
     
  
 
 
	 01:38:45
     ◼ 
      
     ►  
     this great Mac set up here. Everything works the way exactly that I want it to be. But 
     
     
  
 
 
	 01:38:49
     ◼ 
      
     ►  
     if I'm recording on location or I'm away from this and I want to be able to record something, 
     
     
  
 
 
	 01:38:53
     ◼ 
      
     ►  
     It'd be great to do a podcast just using my iPad and some equipment that I can put in 
     
     
  
 
 
 
	 01:38:57
     ◼ 
      
     ►  
     That would be A++. 
     
     
  
 
 
	 01:38:59
     ◼ 
      
     ►  
     And I would be totally happy personally with you doing it then after we've done some tests. 
     
     
  
 
 
 
	 01:39:05
     ◼ 
      
     ►  
     Fingers crossed. 
     
     
  
 
 
	 01:39:06
     ◼ 
      
     ►  
     But Federico, you bought the most exciting product announced in the event. 
     
     
  
 
 
	 01:39:09
     ◼ 
      
     ►  
     Well, I mean, I think it's safe to say this is the real deal from the event, which is 
     
     
  
 
 
	 01:39:15
     ◼ 
      
     ►  
     the 29W USB-C adapter with the new USB-C to Lightning cable, which as Apple lovely explains 
     
     
  
 
 
	 01:39:25
     ◼ 
      
     ►  
     on the website, you can now use for fast charging on the bigger iPad Pro. So not on the new 
     
     
  
 
 
	 01:39:33
     ◼ 
      
     ►  
     9.7 inch, on the traditional 12.9 inch iPad Pro, you can rely on faster charging. I already 
     
     
  
 
 
	 01:39:41
     ◼ 
      
     ►  
     use the 12W adapter that Apple gives you with the iPad Pro. But even faster charging sounds 
     
     
  
 
 
	 01:39:50
     ◼ 
      
     ►  
     even better to me, so I bought the set, so the adapter and the cable, it's shipping 
     
     
  
 
 
	 01:39:57
     ◼ 
      
     ►  
     in 3 to 5 days, so hopefully next week I will have my fancy charging setup. Which is really 
     
     
  
 
 
	 01:40:04
     ◼ 
      
     ►  
     exciting, you know? Hopefully, the iPad Pro changes real slowly, because it's got a 
     
     
  
 
 
	 01:40:09
     ◼ 
      
     ►  
     big battery. Hopefully with this thing I can go you know just a couple of hours 
     
     
  
 
 
	 01:40:13
     ◼ 
      
     ►  
     for a full charge we'll see. 
     
     
  
 
 
	 01:40:16
     ◼ 
      
     ►  
     Alright so the iPad Pro 9.7 starts at 32 gigabytes for $599 and then it goes to 
     
     
  
 
 
	 01:40:22
     ◼ 
      
     ►  
     128 for $749 and 256 gigabytes for $899 and Steven you mentioned a little bit 
     
     
  
 
 
	 01:40:28
     ◼ 
      
     ►  
     earlier about the price difference here to the Air. 
     
     
  
 
 
	 01:40:33
     ◼ 
      
     ►  
     Yeah I mean I think they're pitching it as a more serious high-end product and 
     
     
  
 
 
	 01:40:39
     ◼ 
      
     ►  
     And I mean, that makes sense right there too. 
     
     
  
 
 
	 01:40:42
     ◼ 
      
     ►  
     And it is not only older, 
     
     
  
 
 
	 01:40:43
     ◼ 
      
     ►  
     which I don't think much people care about, 
     
     
  
 
 
	 01:40:44
     ◼ 
      
     ►  
     but you look at this thing, 
     
     
  
 
 
	 01:40:46
     ◼ 
      
     ►  
     a little bit more money, 
     
     
  
 
 
	 01:40:48
     ◼ 
      
     ►  
     I guess $200 more, 
     
     
  
 
 
	 01:40:49
     ◼ 
      
     ►  
     you get pencil and keyboard support 
     
     
  
 
 
	 01:40:52
     ◼ 
      
     ►  
     and you get speakers. - Four and a half or $200. 
     
     
  
 
 
	 01:40:54
     ◼ 
      
     ►  
     - Yeah. (laughing) 
     
     
  
 
 
	 01:40:55
     ◼ 
      
     ►  
     I mean, either they couldn't hit the $499 price point, 
     
     
  
 
 
	 01:40:59
     ◼ 
      
     ►  
     which maybe they couldn't, 
     
     
  
 
 
	 01:41:00
     ◼ 
      
     ►  
     or they wanted to make a statement 
     
     
  
 
 
	 01:41:03
     ◼ 
      
     ►  
     that this is a different machine than what it replaced. 
     
     
  
 
 
	 01:41:07
     ◼ 
      
     ►  
     - Oh no, I mean, you get pencil and keyboard support 
     
     
  
 
 
	 01:41:10
     ◼ 
      
     ►  
     when you lay out another $200. 
     
     
  
 
 
	 01:41:12
     ◼ 
      
     ►  
     - Right, and so the question for me is, 
     
     
  
 
 
	 01:41:14
     ◼ 
      
     ►  
     if they could have hit $499, 
     
     
  
 
 
	 01:41:16
     ◼ 
      
     ►  
     would they have replaced the Air 2, 
     
     
  
 
 
	 01:41:19
     ◼ 
      
     ►  
     or the Air 2 still have gone down in price? 
     
     
  
 
 
	 01:41:21
     ◼ 
      
     ►  
     I think the Air still would have gone down in price 
     
     
  
 
 
	 01:41:23
     ◼ 
      
     ►  
     because Apple seems to want an iPad 
     
     
  
 
 
	 01:41:25
     ◼ 
      
     ►  
     at every conceivable price point right now. 
     
     
  
 
 
	 01:41:29
     ◼ 
      
     ►  
     But is it gonna replace the Air 2 eventually? 
     
     
  
 
 
	 01:41:32
     ◼ 
      
     ►  
     Are we gonna have the iPad Mini and then the iPad Air 
     
     
  
 
 
	 01:41:35
     ◼ 
      
     ►  
     and then two models of Pro? 
     
     
  
 
 
	 01:41:37
     ◼ 
      
     ►  
     Like I said earlier, it's a transition. 
     
     
  
 
 
	 01:41:39
     ◼ 
      
     ►  
     I just don't know where they're transitioning to yet. 
     
     
  
 
 
	 01:41:41
     ◼ 
      
     ►  
     So I guess we'll just see over the course of time 
     
     
  
 
 
	 01:41:43
     ◼ 
      
     ►  
     what, how this shakes out. 
     
     
  
 
 
	 01:41:45
     ◼ 
      
     ►  
     - Bringing the Air 2 down to 399 is weird 
     
     
  
 
 
	 01:41:47
     ◼ 
      
     ►  
     because they didn't move the Mini 4. 
     
     
  
 
 
	 01:41:50
     ◼ 
      
     ►  
     - Oh, do they not? 
     
     
  
 
 
	 01:41:51
     ◼ 
      
     ►  
     Is it the same price? - No. 
     
     
  
 
 
	 01:41:52
     ◼ 
      
     ►  
     The Mini 4 is 399. 
     
     
  
 
 
	 01:41:53
     ◼ 
      
     ►  
     - That is, and it's not as good as the Air 2, right? 
     
     
  
 
 
	 01:41:55
     ◼ 
      
     ►  
     Or are they the same now? 
     
     
  
 
 
	 01:41:57
     ◼ 
      
     ►  
     - They're pretty much the same, I think. 
     
     
  
 
 
	 01:41:58
     ◼ 
      
     ►  
     - It's just smaller. 
     
     
  
 
 
	 01:42:00
     ◼ 
      
     ►  
     - Then the iPad Mini 2 is now 269. 
     
     
  
 
 
	 01:42:03
     ◼ 
      
     ►  
     - I can't believe they still sell that thing. 
     
     
  
 
 
 
	 01:42:06
     ◼ 
      
     ►  
     Well, it's the new iPad Air 2, right? Like it stays around for a while. 
     
     
  
 
 
	 01:42:11
     ◼ 
      
     ►  
     Oh yeah, my gosh, yeah. 
     
     
  
 
 
	 01:42:13
     ◼ 
      
     ►  
     Are any of us gonna buy the 9 7? 
     
     
  
 
 
 
 
	 01:42:17
     ◼ 
      
     ►  
     All right, Federico, why are you not getting it? 
     
     
  
 
 
	 01:42:20
     ◼ 
      
     ►  
     Because the benefits that it supposedly brings are not as essential to me as what the bigger 
     
     
  
 
 
	 01:42:27
     ◼ 
      
     ►  
     iPad Pro does, which is 2GB of more RAM. And I know, I know, it's got a bigger display, 
     
     
  
 
 
	 01:42:33
     ◼ 
      
     ►  
     maybe those two gigs are only useful for the bigger display, but I like to future-proof 
     
     
  
 
 
	 01:42:39
     ◼ 
      
     ►  
     my purchases. I like to know that I'm using the most powerful hardware around. I mean, 
     
     
  
 
 
	 01:42:44
     ◼ 
      
     ►  
     if I were a Mac user, I'd totally buy the most powerful Mac I could, because I just 
     
     
  
 
 
	 01:42:49
     ◼ 
      
     ►  
     want to have the most powerful tool I can afford for what I need to do. And also, really, 
     
     
  
 
 
	 01:42:56
     ◼ 
      
     ►  
     I love iOS on the bigger display. I wouldn't be able to go back to a smaller iOS that it's 
     
     
  
 
 
	 01:43:03
     ◼ 
      
     ►  
     just with split view that it's not as comfortable to use, I do love the experience on the bigger 
     
     
  
 
 
	 01:43:09
     ◼ 
      
     ►  
     iPad Pro. And then it's just what the 9.7" iPad Pro brings, the True Tone display and 
     
     
  
 
 
	 01:43:17
     ◼ 
      
     ►  
     the better camera, I just don't care. Night shift is enough for me to balance the white 
     
     
  
 
 
	 01:43:24
     ◼ 
      
     ►  
     colors of the UI. I don't take pictures with the iPad Pro, so I don't really care about 
     
     
  
 
 
	 01:43:30
     ◼ 
      
     ►  
     the camera. For those reasons I'm going to stick with the bigger iPad Pro because it's 
     
     
  
 
 
	 01:43:36
     ◼ 
      
     ►  
     more powerful, it's more comfortable. And it's actually more comfortable because it's 
     
     
  
 
 
	 01:43:41
     ◼ 
      
     ►  
     bigger. Because the iOS experience is bigger, the apps are bigger, the split view is easier 
     
     
  
 
 
	 01:43:47
     ◼ 
      
     ►  
     to use, so I'm going to stick with that. 
     
     
  
 
 
	 01:43:53
     ◼ 
      
     ►  
     I am appealed by the portability of the 9.7, like just it being able to be easier to put 
     
     
  
 
 
	 01:44:00
     ◼ 
      
     ►  
     like in places and carry around and it'd be lighter and stuff but, you know like the idea 
     
     
  
 
 
	 01:44:04
     ◼ 
      
     ►  
     of being able to hold my iPad in one hand really really easily like I can and I do hold 
     
     
  
 
 
	 01:44:11
     ◼ 
      
     ►  
     my Pro in one hand but like being able to just, I don't know, put my hand around the 
     
     
  
 
 
	 01:44:16
     ◼ 
      
     ►  
     whole thing and write on it and walk around like it just be more secure, it'd be nice 
     
     
  
 
 
	 01:44:20
     ◼ 
      
     ►  
     But I remember the reason I love iPad in general is because of the screen size of the iPad Pro, 
     
     
  
 
 
	 01:44:27
     ◼ 
      
     ►  
     the 12.9. I have an Air 2, it's sitting right here, and I started to come around to that with 
     
     
  
 
 
	 01:44:32
     ◼ 
      
     ►  
     split view. I was like, "Oh, this is nice, this is nice." But what tipped me over the edge was 
     
     
  
 
 
	 01:44:35
     ◼ 
      
     ►  
     the 12.9 inch screen. Like that was the last kind of bastion to fall for me to really show 
     
     
  
 
 
	 01:44:41
     ◼ 
      
     ►  
     the usefulness of what these devices can be. And this was underscore for me this morning, 
     
     
  
 
 
	 01:44:45
     ◼ 
      
     ►  
     and I was sitting downstairs on my sofa and I was working and I was flicking between applications 
     
     
  
 
 
	 01:44:51
     ◼ 
      
     ►  
     as I do now going from one thing to the other and splitting them in half and you know typing in one 
     
     
  
 
 
	 01:44:56
     ◼ 
      
     ►  
     copy and paste in the other I'm like I'm not going back from this screen size. Two full size apps 
     
     
  
 
 
	 01:45:02
     ◼ 
      
     ►  
     side by side pretty much like you have to pry that away from my content hands now like I love the way 
     
     
  
 
 
	 01:45:09
     ◼ 
      
     ►  
     that that works and this this 12 9 screen size I can't see me moving away 
     
     
  
 
 
	 01:45:15
     ◼ 
      
     ►  
     from that for quite some time. But Steven I know that you're maybe not as deep 
     
     
  
 
 
	 01:45:21
     ◼ 
      
     ►  
     into this and you've always been a you've always liked that 9 7 size you 
     
     
  
 
 
	 01:45:26
     ◼ 
      
     ►  
     don't think you're not even tempted? No I mean for the reasons that you two both 
     
     
  
 
 
	 01:45:32
     ◼ 
      
     ►  
     laid out so well but also the software keyboard is yeah finally I can type on a 
     
     
  
 
 
	 01:45:38
     ◼ 
      
     ►  
     iOS device comfortably and that's a big deal for me like you know not knowing 
     
     
  
 
 
	 01:45:46
     ◼ 
      
     ►  
     how this new smart keyboard is you know maybe that would change my mind a little 
     
     
  
 
 
	 01:45:48
     ◼ 
      
     ►  
     bit but I've gotten really good at the software keyboard if the thing is in 
     
     
  
 
 
	 01:45:53
     ◼ 
      
     ►  
     landscape and the size is really what unlocked you know kind of being able to 
     
     
  
 
 
	 01:45:59
     ◼ 
      
     ►  
     do some work on the thing and yes there's you know obviously pain points in 
     
     
  
 
 
	 01:46:04
     ◼ 
      
     ►  
     the software still like this new Air won't have the problem of apps being 
     
     
  
 
 
	 01:46:08
     ◼ 
      
     ►  
     upscaled like the Facebook app still or like Google Drive was or Google Docs was 
     
     
  
 
 
	 01:46:12
     ◼ 
      
     ►  
     until very recently but for me like you Myke what's different about the 12.9 
     
     
  
 
 
	 01:46:19
     ◼ 
      
     ►  
     inch is what has made me use the iPad more and so to give that up to something 
     
     
  
 
 
	 01:46:25
     ◼ 
      
     ►  
     that I would like to be more portable I would love to have an iPad I could use 
     
     
  
 
 
	 01:46:28
     ◼ 
      
     ►  
     in bed comfortably and one of these days I'm gonna rage buy an iPad Mini to solve 
     
     
  
 
 
	 01:46:32
     ◼ 
      
     ►  
     that problem but until then it is 
     
     
  
 
 
	 01:46:35
     ◼ 
      
     ►  
     tempting for that sort of use but when I 
     
     
  
 
 
	 01:46:37
     ◼ 
      
     ►  
     think about what makes this iPad sticky 
     
     
  
 
 
	 01:46:39
     ◼ 
      
     ►  
     for me in my workflow it's all about the 
     
     
  
 
 
	 01:46:42
     ◼ 
      
     ►  
     screen size. I tell you about the keyboard 
     
     
  
 
 
	 01:46:46
     ◼ 
      
     ►  
     one thing I want to know is if the 9.7 
     
     
  
 
 
	 01:46:49
     ◼ 
      
     ►  
     pro has a split keyboard? 
     
     
  
 
 
	 01:46:52
     ◼ 
      
     ►  
     Hmm that's a good question. It has the old 
     
     
  
 
 
	 01:46:56
     ◼ 
      
     ►  
     iPad keyboard like the Air 2 has 
     
     
  
 
 
	 01:46:59
     ◼ 
      
     ►  
     so my guess is that it does and that 
     
     
  
 
 
	 01:47:01
     ◼ 
      
     ►  
     they did that as a size thing but you ought to go ask Panzerino but he could tell you. 
     
     
  
 
 
	 01:47:07
     ◼ 
      
     ►  
     I'm sure he could. Alright that wraps it up for this week's episode. If you want to find 
     
     
  
 
 
	 01:47:11
     ◼ 
      
     ►  
     our show notes head on over to relay.fm/connected/83. Thanks again to Membeful, Squarespace and igloo 
     
     
  
 
 
	 01:47:19
     ◼ 
      
     ►  
     for supporting this week's episode. You can head on over to 512pixels.net for all of Stephen's work 
     
     
  
 
 
	 01:47:24
     ◼ 
      
     ►  
     and lots of stuff about old computers and some stuff about new computers. You can head on over 
     
     
  
 
 
	 01:47:29
     ◼ 
      
     ►  
     to MacStories.net and you can find out things about apps and new computers. This is really 
     
     
  
 
 
	 01:47:38
     ◼ 
      
     ►  
     like falling apart for me. Touchscreen computers. Touchscreens, yeah lots of touchscreen stuff 
     
     
  
 
 
	 01:47:42
     ◼ 
      
     ►  
     and some not touchscreen stuff and you can go to michaelsright.com for like just some 
     
     
  
 
 
	 01:47:48
     ◼ 
      
     ►  
     weird stuff really. I don't even know what goes there. I am @imichaelsright on Twitter 
     
     
  
 
 
	 01:47:53
     ◼ 
      
     ►  
     I am YKE, Steven is at ISMH, Federico is at Vitiici, V-I-T-I-C-C-I. 
     
     
  
 
 
	 01:47:59
     ◼ 
      
     ►  
     They will be back next week, I'm not here again, I'm sorry, I do love you all, I want 
     
     
  
 
 
	 01:48:02
     ◼ 
      
     ►  
     you to know that. 
     
     
  
 
 
	 01:48:03
     ◼ 
      
     ►  
     I will come back the week after, I promise. 
     
     
  
 
 
	 01:48:05
     ◼ 
      
     ►  
     Until then, say goodbye guys. 
     
     
  
 
 
	 01:48:06
     ◼ 
      
     ►  
     Arrivederci.