87: Ticci on the Scene
00:00:07
◼
►
From relay FM this is Connected episode number 87. Today's show is brought to you
00:00:13
◼
►
by Arc and Memories. My name is Myke Hurley. I am very sleepy and will explain why shortly
00:00:20
◼
►
and I am very happy to be joined by Federico Vittucci. Hi Federico.
00:00:24
◼
►
Hello Myke. And Steven Hackett.
00:00:26
◼
►
Hey boys, how are y'all?
00:00:28
◼
►
Yeah, good. So I have just arrived home
00:00:32
◼
►
about two hours ago from Atlanta.
00:00:36
◼
►
How's that feeling?
00:00:38
◼
►
I feel like I'm still in Atlanta, but there's part of me that's here as well.
00:00:44
◼
►
I feel very peculiar right now. I'm drinking juices and waters, but
00:00:50
◼
►
I kind of feel like I'm very disorientated right now.
00:00:54
◼
►
So we'll see how that goes.
00:00:56
◼
►
You fly a lot, Myke.
00:00:58
◼
►
Do you usually kiss the ground when you land back in the UK?
00:01:01
◼
►
No, I think only the Pope does that.
00:01:05
◼
►
I thought it was a usual gesture.
00:01:11
◼
►
Not for me, man.
00:01:13
◼
►
I'm used to flying now, like I have that whole thing down, but I just don't think there's
00:01:19
◼
►
anything you can do to prepare yourself for a time change like this.
00:01:23
◼
►
At least Eastern time is way easier to recover from than Pacific time.
00:01:31
◼
►
But I was in Atlanta for the Pan-Addict episode 200.
00:01:38
◼
►
How did it go?
00:01:39
◼
►
It was fantastic.
00:01:41
◼
►
It was very emotional.
00:01:42
◼
►
It was very exciting to have a bunch of people together and we recorded the show in front
00:01:47
◼
►
of a live audience.
00:01:48
◼
►
And I would recommend people if they've never listened to the show before, just go listen
00:01:52
◼
►
to this because it's fun to hear and maybe you know and you're and we're going
00:01:56
◼
►
to talk about something in a little bit which makes this even more fun to listen
00:02:00
◼
►
to but Stephen came down to with his brother and they recorded a video for
00:02:07
◼
►
our Kickstarter backers and Stephen wrote a really great post about the
00:02:12
◼
►
setup that he used as well we're into follow-up now by the way yeah we sort of
00:02:16
◼
►
eased our way into it yeah I think I stumbled into it yeah no it was a great
00:02:21
◼
►
weekend the pin show is is always fun and it's it's great for me at least and
00:02:26
◼
►
I've said this before the places but it's always interesting to see like a
00:02:29
◼
►
parallel nerdy universe there's so many things that sort of describe and define
00:02:35
◼
►
like the Apple community like those traits are true in a bunch of other
00:02:40
◼
►
places including the pin community it's just the the best group of people lots
00:02:45
◼
►
we talked to lots of people all weekend about the shows and what we're doing and
00:02:48
◼
►
It's just nice to get out and see people and talk to people and it was a lot of
00:02:53
◼
►
fun so thank you to everyone who came out and saw the show. I'm glad it all
00:02:58
◼
►
worked. Yeah, thank you. There was stress around that but it was a lot of fun and it's always
00:03:05
◼
►
good to do something new and exciting. I wonder how hanging out
00:03:11
◼
►
with Steven's brother is like. In my mind it's like hanging out with a non-Mac
00:03:15
◼
►
version of Steven. Is that what it's like? That's basically right. They're very
00:03:20
◼
►
similar. Like they look the same, they talk the same, they're very
00:03:25
◼
►
similar. Both very lovely people. One just doesn't collect old Max. Exactly.
00:03:32
◼
►
That sounds amazing. We also have some very serious corrections that we need to
00:03:38
◼
►
make from last week's show. There's a couple of very important things that
00:03:42
◼
►
that many people let us know about.
00:03:44
◼
►
So we were laughing about ananas, right?
00:03:48
◼
►
- No, ananas.
00:03:49
◼
►
- All right, ananas, okay.
00:03:51
◼
►
So yeah, I guess pronunciation's important.
00:03:54
◼
►
We were laughing about that word
00:03:56
◼
►
and it turns out that pineapples are called ananas,
00:04:00
◼
►
basically everywhere else except in English.
00:04:03
◼
►
It's like every other language
00:04:05
◼
►
has some kind of variation on ananas,
00:04:09
◼
►
except for English, which is hilarious,
00:04:12
◼
►
that we were just like, "Ha ha ha, how silly that sounds.
00:04:16
◼
►
"It's like bananas."
00:04:18
◼
►
- Turns out.
00:04:19
◼
►
- Turns out world was right, Myke was wrong.
00:04:22
◼
►
- No, see, in this instance, you got the fruit wrong, Myke.
00:04:28
◼
►
- It's true.
00:04:29
◼
►
We also need to correct the pronunciation
00:04:31
◼
►
of the first color iMac.
00:04:34
◼
►
Thank you to the entire nation of Australia for writing me
00:04:36
◼
►
to tell me that it is Bondi.
00:04:38
◼
►
I have learned in the last few days that Bondi Beach is clearly very important to Australians.
00:04:46
◼
►
It's obviously something of quite national importance for them.
00:04:50
◼
►
So I would like to issue an official apology on behalf of Connected for calling it.
00:04:56
◼
►
And really the British Kingdom.
00:05:02
◼
►
Just like Johnny Depp apologized to the nation of Australia, we are officially apologizing
00:05:06
◼
►
to the people of Australia for getting the Bondi Beach wrong.
00:05:10
◼
►
Yeah, Bondi Beach. And we will try our utmost to never get that wrong again because we don't
00:05:16
◼
►
want those tweets again. That is true. Sorry everyone.
00:05:23
◼
►
While we're apologizing, Federico, you are ruining someone's marriage apparently.
00:05:27
◼
►
Am I really? I guess it depends on how it turns out. Did
00:05:31
◼
►
Did you see this tweet?
00:05:34
◼
►
So John Downing on Twitter let us know that his wife
00:05:38
◼
►
and he are having a little bet between them
00:05:41
◼
►
about Federico getting a smaller iPad Pro
00:05:45
◼
►
at Myke's suggestion.
00:05:47
◼
►
And John thinks that you can hold on.
00:05:49
◼
►
I think his wife thinks that you're gonna end up
00:05:50
◼
►
with a second iPad.
00:05:52
◼
►
- Okay, because I read the tweet wrong initially.
00:05:55
◼
►
I read that as well, having a little bet
00:05:57
◼
►
on Federico getting a baby.
00:05:59
◼
►
didn't see baby pro that was kind of creepy that's a very different kind of
00:06:05
◼
►
bit that's a very different kind of bad and I couldn't imagine how I was
00:06:09
◼
►
ruining their matter their marriage with that but I know I'm still not getting
00:06:14
◼
►
into baby pro and I got a bunch of tweets from people last weekend when I
00:06:19
◼
►
tweeted a picture of my old iPad air 2 that I was setting up as a camera and
00:06:25
◼
►
people are like so you're gonna you're gonna switch to the dual iPad setup no
00:06:29
◼
►
it's just a camera. It's my old iPad Air 2, it's sitting on a shelf unused. So I
00:06:34
◼
►
thought, you know, I'm paying for a many thing subscription, which is this service
00:06:38
◼
►
that lets you monitor your house with iOS devices, and I set up the iPad Air as
00:06:43
◼
►
a camera. So that's about it, still using a single iPad Pro. So we have about
00:06:48
◼
►
five months and a half at this point, so we'll see.
00:06:50
◼
►
Myke has a whole flight to convince me. Yeah, I take your iPad away and just
00:06:57
◼
►
replace it with mine. And I won't notice. Sure. So for many reasons it's a big week
00:07:04
◼
►
this week. One of them is we have a new show on Relay FM called Disruption.
00:07:10
◼
►
Disruption is the next evolution of Isometric, which was a show that we have
00:07:17
◼
►
and have had on Relay FM for a while about video games hosted by Brianna and
00:07:22
◼
►
Steve and Micah in Georgia, but now they've wanted to kind of take the show
00:07:26
◼
►
in a new direction, they want a fresh look and a new format, so we have Disruption, which
00:07:30
◼
►
has a great kind of new attitude to it. I love the music, the music is the most epic
00:07:36
◼
►
of all music. And Disruption now, as well as kind of video games, also focuses on technology
00:07:41
◼
►
and culture. And they also have a really interesting call-in element. So like many shows on Reel
00:07:47
◼
►
AFM, they have a hashtag for sending in questions and comments over Twitter. But they've also
00:07:53
◼
►
set up a phone number that you can call and leave a question for the hosts and you can
00:07:59
◼
►
kind of have fun with that. So that's something really different and I'm really excited to
00:08:02
◼
►
see how it turns out. Disruption is as fun and wild as you would expect from this group
00:08:08
◼
►
and you can check it out over at relay.fm/disruption. Even if you just tune in to listen to Micah's
00:08:15
◼
►
like disclaimer at the start, he has potentially the best voice in the world. So you should
00:08:21
◼
►
at least just listen for that.
00:08:22
◼
►
Yeah, and it's probably the craziest show on Relay.
00:08:28
◼
►
Yeah, so go check it out.
00:08:29
◼
►
That's at relay.fm/disruption.
00:08:32
◼
►
And continuing the theme, Federico, you have something that you're working on this week
00:08:36
◼
►
that you can't yet talk about, but for people that listened before the 20th, right, you
00:08:42
◼
►
want to kind of just tease that you're working on something.
00:08:44
◼
►
Yeah, for the past couple of months we've been working, me and another person who shall
00:08:50
◼
►
not be named yet. We've been working on this big project, it's something I've never done
00:08:56
◼
►
before, and it's finally done, and it seems like all the stars are aligned, we're going
00:09:03
◼
►
live tomorrow, there's going to be a video involved, and I'm really excited, I'm really
00:09:10
◼
►
nervous and stressed, I'm at the point where - and I was just talking about this on our
00:09:15
◼
►
Telegram channel a few minutes ago - I'm at the point where I no longer know if what I've
00:09:20
◼
►
done is good or sucks or it's terrible or it's amazing. I think it's good work.
00:09:26
◼
►
I've shown it to a few friends and the feedback seems to be positive, but you know, at that
00:09:32
◼
►
point you're just gonna go live and see what happens. And in addition to that, which is
00:09:37
◼
►
gonna be a video, there's going to be an article, we're also working on this site feature for
00:09:43
◼
►
Maxories. It's a new feature, it's gonna be quite nice, and it's just a way to celebrate
00:09:49
◼
►
which turns 7 tomorrow, so it's our anniversary and I always like to do
00:09:54
◼
►
these little surprises or new features, new articles for our anniversary.
00:09:58
◼
►
It's a nice way to celebrate the occasion, so definitely check it out on
00:10:03
◼
►
Mac Stories tomorrow. Fingers crossed everything goes smoothly.
00:10:07
◼
►
In China, 7 is a lucky number. Oh yeah? Yeah, so this is gonna be your lucky year.
00:10:12
◼
►
Nice, nice. It's also the number of books in the Harry Potter series, so I like that.
00:10:19
◼
►
that. Of equal importance I guess. Yeah it's a magic number, it's a magic number, we'll
00:10:25
◼
►
see. This week's episode is brought to you by Arc. We all know that offsite backups are
00:10:31
◼
►
a fantastically important part of having a well-rounded backup strategy, but if you want
00:10:36
◼
►
to have as much control over this process as possible then you need to have Arc in your
00:10:41
◼
►
life because what it does is that, you know, it will allow you to do exactly what you want.
00:10:45
◼
►
It will allow you to backup all your files on your Mac or PC, all the metadata.
00:10:49
◼
►
It will encrypt them with a password that only you know.
00:10:52
◼
►
Your files will be safe and secure with Arc.
00:10:54
◼
►
But what it does that's very different and I think really cool is it takes advantage
00:10:59
◼
►
of all of the cloud storage accounts that you have and all the free space that you have
00:11:03
◼
►
So you can keep control of your data and use all that unused space.
00:11:06
◼
►
So maybe in your Google Drive, Dropbox or OneDrive account, you can use those to set
00:11:11
◼
►
up your own encrypted backups of what lives on your machine.
00:11:14
◼
►
You could also backup to AWS or a Google Cloud Storage account as well.
00:11:19
◼
►
You can also backup data to a local device using Arc, like a NAS, and these backups are
00:11:24
◼
►
all versioned, so you can go back in time and grab a file that's changed or has been
00:11:28
◼
►
deleted with ease.
00:11:30
◼
►
Version 5 of Arc was out, I think last week it was, and it features a massive overhaul
00:11:34
◼
►
for the app to make it faster than ever.
00:11:36
◼
►
You have more control of your network usage, detailed backup session logging.
00:11:42
◼
►
of talk about network usage stuff, it will now know if you're tethered to your phone
00:11:46
◼
►
and it can prevent backups from occurring there so you don't blow through a data cap.
00:11:50
◼
►
You get detailed email reports so you know what's being backed up. You can run scripts
00:11:54
◼
►
before and after a backup to trigger something fun to happen. I don't know, maybe you could
00:11:59
◼
►
somehow trigger like a confetti cannon or something. Could you do that maybe? Is that
00:12:03
◼
►
possible Stephen, do you think? Like if you really knew what you were doing?
00:12:06
◼
►
>> Yeah, I think so. >> Okay, great.
00:12:07
◼
►
>> But you need to be some sort of wizard. >> I'm sure someone could do it. You could
00:12:11
◼
►
It also features auto-updating and a whole host of other small improvements.
00:12:15
◼
►
Visit arcbackup.com/connected.
00:12:22
◼
►
You can find out more and try it for free.
00:12:25
◼
►
Thank you so much to ARC for their support of this show.
00:12:29
◼
►
So Siri went rogue yesterday.
00:12:31
◼
►
Yeah, this is a strange story, right?
00:12:35
◼
►
Yesterday, midday, 9 to 5 broke the story
00:12:39
◼
►
that if you asked Siri when WWDC was happening,
00:12:42
◼
►
it would tell you.
00:12:43
◼
►
And so a bunch of people took that as sort of official word
00:12:48
◼
►
and bought plane tickets, et cetera,
00:12:50
◼
►
including the three of us.
00:12:52
◼
►
And then it wasn't until like six hours later or so,
00:12:56
◼
►
Apple finally got the developer page updated.
00:13:02
◼
►
And, I mean, who knows what happened.
00:13:06
◼
►
Either the Siri team jumped the gun
00:13:07
◼
►
or maybe the developer page wasn't ready
00:13:11
◼
►
or the web team had some issues
00:13:12
◼
►
or having some more issues today it looks like,
00:13:14
◼
►
which we'll get to in a second.
00:13:15
◼
►
So, either way, it's just not like an awesome way
00:13:22
◼
►
to announce your dates.
00:13:23
◼
►
And especially for an event that is so expensive
00:13:27
◼
►
and, you know, coming up really,
00:13:30
◼
►
in like what like eight weeks now seven weeks and it's not until several days
00:13:36
◼
►
from now that you actually know if you won the lottery so just I think the
00:13:39
◼
►
whole thing happens way too late in the year and they should announce it earlier
00:13:42
◼
►
but that's just me but um anyways I guess the bigger news is that dates have
00:13:47
◼
►
been announced and I have to say this developer.apple.com page is gorgeous
00:13:54
◼
►
it's really pretty. I just want to go back to the Siri thing real quick.
00:13:58
◼
►
Sure. Is someone at 9 to 5 Mac just sitting and asking every five minutes? Like how did they know?
00:14:04
◼
►
It's strange to me because in the morning I saw
00:14:08
◼
►
someone from 9 to 5 Mac
00:14:11
◼
►
tweet a screenshot of the same question
00:14:14
◼
►
But there was no answer in the morning and a few hours later they broke the news
00:14:19
◼
►
So it seems to me that they knew it was gonna happen. They knew to ask
00:14:25
◼
►
Yeah, yeah, yeah, because in the morning I was just waiting in my car
00:14:30
◼
►
I was waiting for my girlfriend and I saw this tweet with with the screenshot
00:14:34
◼
►
I thought why would you ask and a few hours later? I saw the news and I was like hmm. Maybe they knew
00:14:39
◼
►
Wouldn't surprise me because they know everything so yeah
00:14:44
◼
►
I mean, you know
00:14:45
◼
►
You just got to know someone on a team somewhere who can say to you all you should be asking
00:14:49
◼
►
but it seemed like maybe as Steven said like it
00:14:53
◼
►
Siri shouldn't have been the way that this was done and I don't think Apple wanted that to occur in all honesty.
00:14:59
◼
►
It's my guess.
00:15:00
◼
►
It just didn't, the page doesn't really
00:15:03
◼
►
link to that. Like the page, as you say, is beautiful and it's clearly much more focusing on
00:15:09
◼
►
code, right? Like this is what it's showing here. If the page was covered in Siri elements
00:15:14
◼
►
then it would look like that they were kind of doing it to be fun, but I don't think that was the case.
00:15:19
◼
►
But Siri was enough
00:15:22
◼
►
to make me go ahead and buy plane tickets
00:15:25
◼
►
So I was sitting in an airport in Atlanta buying more plane tickets I called Federico Federico, why did I call you?
00:15:36
◼
►
Why did you call me? Mm-hmm?
00:15:39
◼
►
Because you wanted to do it on the phone because I'm buying tickets with you cuz you're coming with us
00:15:46
◼
►
Yes, I'm sure first WWDC. Yes
00:15:51
◼
►
It's crazy after after seven years of mixed stories and what five years we've known each other
00:15:57
◼
►
Probably four or five. I'm finally going to be there and I'm you will be my my what's the word my my chaperone?
00:16:05
◼
►
Yeah, yeah, I'll be a chaperone or Sherpa, you know, I just take care of everything for you
00:16:09
◼
►
Yeah, you know, it's about right. You're a good friend Myke. Hey, I want to look after you
00:16:14
◼
►
So Federico's coming to London
00:16:16
◼
►
We're spending the night in London and then we're flying out to San Francisco together
00:16:20
◼
►
and we're going to spend a lovely week.
00:16:23
◼
►
And it's going to be very fun and we're doing something special.
00:16:25
◼
►
We've been planning this for a while and we're very thankful that the dates turned out to
00:16:30
◼
►
be what we expected.
00:16:33
◼
►
We're doing so Atlanta was the first ever RelayCon event and it was practice for this,
00:16:40
◼
►
which is RelayCon San Francisco.
00:16:43
◼
►
We have hired out an event space and we have tickets on sale now.
00:16:47
◼
►
They are very limited and we will have a link in our show notes where you can go to find
00:16:52
◼
►
out more and hopefully get yourself a ticket and you can come join us.
00:16:55
◼
►
We're going to be doing Connected Live and we're going to have some of the guests, Serenity
00:17:01
◼
►
Caldwell and Jason Snow will be joining us as well.
00:17:04
◼
►
And lots of your favorite relay hosts will be in attendance.
00:17:07
◼
►
And we're going to have a bar, an open bar for a few hours so we can do some shows and
00:17:13
◼
►
hang out and it's gonna be amazing and I'm very excited.
00:17:17
◼
►
- Yeah, it's a big deal.
00:17:19
◼
►
I mean, like you said, Atlanta's been a practice run,
00:17:23
◼
►
but we have been wanting to do something at WWBC for,
00:17:26
◼
►
I mean, it really seems to be started.
00:17:30
◼
►
I'm super pumped.
00:17:31
◼
►
It's great to see tickets flying off the shelves.
00:17:34
◼
►
I'm really excited to be on stage with the two of you
00:17:37
◼
►
and do a show.
00:17:38
◼
►
- I'm probably gonna cry.
00:17:40
◼
►
- I want to cry a little bit last week,
00:17:42
◼
►
I'm gonna cry again. Gonna get emotional? Okay. Should I bring tissues, Myke? Yes, please.
00:17:48
◼
►
Okay. Okay. Well, the good news is there's going to be beverages. If we cry, we can,
00:17:56
◼
►
you know, lift our spirits afterwards. We can replace the liquids again. There you go.
00:18:01
◼
►
So let's go back to talking about this WWDC page. What do you think about it, Federico?
00:18:08
◼
►
looking at the, you know, we know the design is beautiful, but it's, you know, it's always
00:18:13
◼
►
fun I think to kind of try and read the tea leaves of this stuff. What does this design
00:18:20
◼
►
say to you? What do you think Apple are looking at here?
00:18:23
◼
►
So I usually don't try to be one of those conspiracy theories kind of people. But three
00:18:32
◼
►
Three things turned out to me.
00:18:35
◼
►
The first one is the heavy focus on Swift and programming.
00:18:40
◼
►
I mean of course it's a developers conference, but the Swift theme throughout the webpage
00:18:45
◼
►
and all the design, it's different.
00:18:48
◼
►
And the second aspect is the dark theme of the webpage design.
00:18:54
◼
►
And third would be what appears to be a monospaced version of the San Francisco font.
00:19:00
◼
►
So right now Apple has two versions of San Francisco, text and display.
00:19:05
◼
►
And this monospace variant, I've never seen that before.
00:19:10
◼
►
I'm pretty sure it's San Francisco.
00:19:11
◼
►
I've seen a gif on Twitter from someone who's overlaying the regular San Francisco typeface
00:19:17
◼
►
with this new monospace version.
00:19:20
◼
►
And if I were to come up with a theory myself, I would say two things.
00:19:26
◼
►
Maybe three, actually.
00:19:28
◼
►
New San Francisco font for programmers, some kind of dark theme, either for iOS or Xcode,
00:19:36
◼
►
and my long shot Xcode for iPad.
00:19:39
◼
►
That's what I would read if I were to say, you know, this is a conspiracy.
00:19:44
◼
►
I'm probably wrong, but I don't know.
00:19:46
◼
►
It's interesting web page design, for sure.
00:19:51
◼
►
I've been thinking this for a little bit, and we've spoken about it.
00:19:56
◼
►
I would say that I would make a prediction that we could see Xcode for iPad.
00:20:01
◼
►
I think because it could be one of those things that could be a swift level surprise.
00:20:07
◼
►
No one knew it was coming because it was just being worked on internally.
00:20:12
◼
►
I wouldn't be surprised if it was like, "We're working on it, it will be ready in six months."
00:20:17
◼
►
Because I can't even imagine how big a project it would need to be, right?
00:20:22
◼
►
Because I'm assuming like if you're gonna have Xcode on the iPad, you also need to be
00:20:27
◼
►
able to compile on the iPad?
00:20:31
◼
►
That's the question, right?
00:20:32
◼
►
Because when we first heard about it, I think John Gruber and I separately heard the same
00:20:39
◼
►
There was an Xcode prototype of sorts running on an iPad.
00:20:44
◼
►
I heard it was an iPad Pro, John just heard iPad.
00:20:49
◼
►
And we don't know if it was a full-on Xcode IDE, you know, like the full app, you can
00:20:53
◼
►
build apps, you can write code, or if it's just a playground only kind of a...
00:20:58
◼
►
I wouldn't say demo, but maybe slimmed down version of Xcode for OS X.
00:21:04
◼
►
That's a big question.
00:21:05
◼
►
Are you gonna be able to compile, to write apps, to test apps on an iPad?
00:21:08
◼
►
Is that even gonna be possible?
00:21:09
◼
►
Is it gonna be iPad Pro only or just every iPad?
00:21:13
◼
►
to me like a full Xcode replacement or maybe a full featured version, maybe with just a
00:21:21
◼
►
few features not available on iOS as a starting point, but that you can try apps, you can
00:21:25
◼
►
build apps, you can compile, you can test them live on a device. It seems to me like
00:21:30
◼
►
it would be a big project and the kind of reveal, just like when Apple revealed those
00:21:34
◼
►
with two years ago, I can not only imagine the audience, the reaction, what would it
00:21:38
◼
►
be like. But we don't know if... First, we don't know if it's actually happening. I'm
00:21:44
◼
►
positive that the prototype exists. We don't know if it's happening. We don't know if it
00:21:50
◼
►
happens, what kind of Xcode it'll be.
00:21:53
◼
►
Yeah, because I can imagine... Let's say you were going to really restrict it, right? I
00:22:00
◼
►
could imagine you would maybe be able to do something on the iPad Pro, the 12.9 inch,
00:22:06
◼
►
iPhone, right, because you could maybe have a simulator as well, because the
00:22:10
◼
►
resolution is so massive, right? But it would be very interesting to see if they do
00:22:15
◼
►
this, what constraints Apple would put on it, because it's not gonna be able, and
00:22:20
◼
►
I'd be very surprised if right now it could do it. Like, you know, there's maybe
00:22:25
◼
►
a way that you could plug two iOS devices together and you run the
00:22:32
◼
►
simulator on another device. That would be crazy. Right? Like that, I mean, that could be a way to do it. I don't know. It's, it's an interesting thing to do. But I really do believe they have to do it at some point. Like if Apple are serious about making the iPad a future computing platform, you need to be able to make apps for it on it. Like that's when I mean, that seems fair, right? That's when like a
00:23:02
◼
►
computer platform has kind of made it when you can make more on it for it,
00:23:08
◼
►
make more for it on the device. Right. It would definitely be a big shift and it
00:23:15
◼
►
would be interesting to see, like you said, how you do the simulator type stuff
00:23:19
◼
►
but I think they also have to solve some sort of, you know, sharing, you know, file
00:23:27
◼
►
sharing and code sharing system where you could pick up a project from Xcode on
00:23:31
◼
►
the Mac and bring it over to the iPad and put it back and forth and so what I
00:23:36
◼
►
think about immediately is is the limited way that the file system is
00:23:40
◼
►
visible now on the iPad enough for something like Xcode where you're
00:23:44
◼
►
dealing with all of your code but you're also dealing with assets you're dealing
00:23:47
◼
►
with images and various types of files and I just wonder if if you know Xcode
00:23:54
◼
►
for iPad what it would mean for iOS in general is some of that stuff going to
00:23:58
◼
►
be more exposed or they just gonna do it in a weird way within Xcode and and not
00:24:03
◼
►
really deal with it elsewhere so it's a lot of stuff to to consider here but I
00:24:09
◼
►
think I agree with you Myke that it is a big milestone in the maturity of a of a
00:24:14
◼
►
platform and one that you know I would imagine the iPad Pro is is powerful
00:24:21
◼
►
enough to run it's just you know is now the time or not but San Francisco being
00:24:27
◼
►
in mono space. Again, like Federico, I try not to read those tea leaves too much, but
00:24:33
◼
►
that seems a pretty interesting change of pace. So I guess we'll see.
00:24:42
◼
►
That's definitely. The keynote State of the Union, the Design Awards, and the Bash are
00:24:48
◼
►
at the Bill Graham Center. Yeah.
00:24:50
◼
►
Just like they said at Moscone. They're splitting it across both places.
00:24:53
◼
►
Yeah, so I've got a pair of thoughts about this.
00:24:57
◼
►
I mean, one, the Bill Graham Center is largest, where Apple did their September event, if
00:25:04
◼
►
And it could be that they want more people to be able to attend those events, and so
00:25:10
◼
►
this would give them space for more press and for more developers and for more employees,
00:25:15
◼
►
more of everyone.
00:25:17
◼
►
But also, what I wonder is if they're not going to be using that large room at Moscone,
00:25:22
◼
►
maybe that room will be divided up into more sessions and labs. And so it may be
00:25:27
◼
►
that they get to use more space in Moscone for this as well. You know, for a
00:25:33
◼
►
long time it's like WSC is it's clearly not big enough. They clearly can't meet
00:25:38
◼
►
the needs of the community. Even going to this lottery system they've been using
00:25:43
◼
►
for a couple years now, they still can't serve everybody. And if this, you know,
00:25:49
◼
►
this adds some transportation issues to people who are attending but if it gives
00:25:54
◼
►
them the ability to have more attendees then I think that's a I think it's a
00:25:58
◼
►
fair trade-off.
00:26:01
◼
►
Yeah and it seems like they're gonna provide some kind of travel between the
00:26:06
◼
►
events. I just wonder why they've done it right? Is it a scheduling
00:26:11
◼
►
conflict? Do they just want the space? Yeah I can't imagine a scheduling
00:26:15
◼
►
conflict. My guess is it's about the number of seats. Yeah, I guess
00:26:20
◼
►
especially for the designer awards, now that they're doing designer awards for
00:26:26
◼
►
four platforms, which means all kinds of developers in the same room at once,
00:26:31
◼
►
whereas I guess with sessions developers are split, you know, some go to one
00:26:36
◼
►
session about, say, watchOS, other developers go to iOS and OS X
00:26:42
◼
►
sessions so it's easier to manage I guess the different conference rooms but
00:26:46
◼
►
for these you know the keynote and the state of the unit and the designer words
00:26:51
◼
►
where everyone is gonna be in the same place at once maybe they just want some
00:26:55
◼
►
room. Yeah I mean we'll see. That could be the case. We'll see. Maybe they wanted to
00:27:03
◼
►
just make sure they could get everyone in right because it does it have a
00:27:07
◼
►
bigger, is it much bigger than Moscone? What's the room that they use in
00:27:12
◼
►
Moscone? I believe it is but that's where I think that it's more about the extra
00:27:18
◼
►
room at Moscone where they if they don't use that big room because those
00:27:22
◼
►
rooms can be configured in a bunch of different ways and if they don't need it
00:27:25
◼
►
for a big event hall then maybe they can divide it up so you know either way it's
00:27:32
◼
►
it's an interesting detail but I think it's it might give them like more space
00:27:36
◼
►
for labs and stuff like more of them.
00:27:38
◼
►
Right, because they don't have to move all the walls around in Moscone or whatever.
00:27:42
◼
►
Right, so I think it's a good thing.
00:27:44
◼
►
Set it and forget it.
00:27:46
◼
►
Anything else on WWDC? I'm excited now.
00:27:51
◼
►
It's going to be an interesting year, you know.
00:27:54
◼
►
With four platforms, there's going to be a lot of stuff to do.
00:27:58
◼
►
Including maybe hardware.
00:28:01
◼
►
It's going to be, I think we're going to be in for another two hour keynote.
00:28:05
◼
►
it's gonna be a long one. Hopefully without the Apple Music segment. Yeah no
00:28:10
◼
►
kidding. Just something just to mention because I see a few people get...
00:28:14
◼
►
Look, they asked me this question and I'm not gonna try and get a ticket. None of us
00:28:18
◼
►
are entering the lottery. We just go to be there and be around everyone that's
00:28:23
◼
►
there. Well I don't... I still don't know. What, if you're gonna enter the lottery
00:28:29
◼
►
for the developer lottery? I really would like to attend the sessions. Hmm okay.
00:28:34
◼
►
Yeah, I know I'm not a developer, but the iOS 9 review that I did last year, I spent
00:28:40
◼
►
hours going through the session videos.
00:28:42
◼
►
But you can still go through the videos.
00:28:44
◼
►
You'll still watch the videos.
00:28:45
◼
►
Yeah, but talking to people in person, it's another, you know, it's different.
00:28:50
◼
►
Well I will speak for myself and Steven then, not in that room.
00:28:54
◼
►
I'm still thinking about it, because, you know, I feel like it would be a real benefit
00:28:59
◼
►
to be able to know what's going to change
00:29:04
◼
►
at a technical level.
00:29:06
◼
►
Because a lot of people have told me,
00:29:08
◼
►
next year we would like to see even more
00:29:10
◼
►
from your iOS review.
00:29:12
◼
►
We wouldn't mind having something
00:29:13
◼
►
a little more technical in places.
00:29:15
◼
►
And so I've been thinking about it.
00:29:17
◼
►
I've been listening to the readers.
00:29:18
◼
►
They told me, there were a few technical sections
00:29:22
◼
►
in my iOS 9 review.
00:29:23
◼
►
And I thought about cutting those last year.
00:29:27
◼
►
And I actually left them in.
00:29:29
◼
►
and people really responded well to those sections.
00:29:32
◼
►
For example, I took a look at the code for the,
00:29:36
◼
►
for example, the API for the shortcut bar
00:29:38
◼
►
in the iPad keyboard or San Francisco,
00:29:41
◼
►
and I eventually left them in those more technical sections
00:29:45
◼
►
and people told me, you know, we wouldn't mind
00:29:47
◼
►
if you went a little more crazy with the technical aspects
00:29:52
◼
►
because we found them interesting.
00:29:54
◼
►
So I'm thinking about it for this year.
00:29:56
◼
►
I wouldn't mind having access to, you know,
00:29:58
◼
►
to a proper way of taking notes and talking to people.
00:30:01
◼
►
I'm still considering, so I don't know.
00:30:03
◼
►
I don't know.
00:30:05
◼
►
- Well, I mean, I guess that's why John Siracusi
00:30:07
◼
►
used to go as well, right?
00:30:09
◼
►
- Yeah, yeah.
00:30:11
◼
►
You guys told me a while ago that, you know,
00:30:13
◼
►
John went to the sessions for the same reason.
00:30:15
◼
►
And I mean, those are big shoes to fill,
00:30:17
◼
►
but John has been an inspiration for me,
00:30:20
◼
►
the way that he approached the technical review,
00:30:22
◼
►
the pros aspect and the technical aspect.
00:30:24
◼
►
And I would like to do,
00:30:26
◼
►
I would like to do something similar in the future.
00:30:28
◼
►
I feel like I've started doing that with iOS 8
00:30:31
◼
►
and eventually iOS 9.
00:30:32
◼
►
And I would love to do something even deeper this year.
00:30:36
◼
►
I don't know.
00:30:37
◼
►
Again, still thinking about it.
00:30:39
◼
►
- Well, it seems like more of a reason.
00:30:41
◼
►
There is no reason for me to do it.
00:30:42
◼
►
Like I would just be taking somebody's ticket
00:30:45
◼
►
and wasting it if I was to go.
00:30:47
◼
►
'Cause I wouldn't understand anything that was being said.
00:30:50
◼
►
And I wouldn't be able to do anything afterwards.
00:30:52
◼
►
- That's kind of how I feel.
00:30:54
◼
►
but I, you know, in my Western reviews,
00:30:56
◼
►
I go watch the videos that are appropriate
00:31:00
◼
►
for what I need to do.
00:31:02
◼
►
I have this ritual every year that on the flight home,
00:31:04
◼
►
I watch the State of the Union.
00:31:06
◼
►
If you're a developer, it's sort of the keynote
00:31:10
◼
►
behind the keynote a little bit.
00:31:12
◼
►
It's usually two hours long,
00:31:13
◼
►
but it gets into more technical things.
00:31:15
◼
►
Last year, they said, "New system font, San Francisco,"
00:31:18
◼
►
and in the State of the Union,
00:31:19
◼
►
there's a 15-minute thing about how it works,
00:31:21
◼
►
and then you go even deeper,
00:31:22
◼
►
and there was a whole two sessions about how it works.
00:31:26
◼
►
So it's sort of the intermediate information.
00:31:29
◼
►
It's always a good watch.
00:31:30
◼
►
- Yeah, the primary problem in my mind
00:31:34
◼
►
is that I kind of feel terrible for,
00:31:37
◼
►
if I do get a ticket,
00:31:39
◼
►
there's going to be another developer
00:31:40
◼
►
who doesn't get a ticket.
00:31:41
◼
►
And I'm not a developer and I feel bad about it.
00:31:46
◼
►
But I also kind of think about those people who emailed me
00:31:49
◼
►
after my iOS review and how useful they found it.
00:31:52
◼
►
And I feel like maybe if I could be there,
00:31:57
◼
►
I could save the time.
00:31:59
◼
►
I mean, last year I spent two weeks just watching
00:32:02
◼
►
the videos at home and talking to developers over email.
00:32:05
◼
►
And to be able to take notes during the event
00:32:08
◼
►
and to talk to people there would save me a lot of time
00:32:10
◼
►
and would allow me to do an even better, more in-depth kind
00:32:14
◼
►
of review in September or October, whenever.
00:32:17
◼
►
So I feel terrible, but maybe it's for the readers
00:32:21
◼
►
and for the technical knowledge, maybe it's worth it.
00:32:23
◼
►
I don't know.
00:32:24
◼
►
- And they are going, as underscore points
00:32:26
◼
►
on the chat room, they are gonna live stream
00:32:28
◼
►
the sessions this year.
00:32:29
◼
►
But I totally get what you're saying about
00:32:31
◼
►
the ability to go and talk to people.
00:32:33
◼
►
I mean, that is the, really what you're paying for with this
00:32:38
◼
►
because I mean, for a long, for years and years now,
00:32:40
◼
►
you could have seen session videos,
00:32:42
◼
►
they've gotten better at getting them up quicker.
00:32:44
◼
►
But it's really the labs and just the communicating
00:32:47
◼
►
gets to do, not only with the developers,
00:32:49
◼
►
with Apple as well. Apple engineers are there. That's something that is unique to WBCC. So
00:32:55
◼
►
I understand where you're coming from and I guess we can add that to follow up for next
00:32:59
◼
►
week and see if you did it or not.
00:33:01
◼
►
Yeah, see what happens.
00:33:02
◼
►
Alright, should we take a break?
00:33:06
◼
►
This week's episode is also brought to you by Memories. We spoke about this last week,
00:33:11
◼
►
right? We all remember that Everpix flashback feature that we loved so much. We spent so
00:33:14
◼
►
much time talking about that back in the day of our photo management ongoing segment. This
00:33:20
◼
►
was something that many other services have tried to do as well, but when you're putting
00:33:25
◼
►
these photos up into these cloud services, you're never sure if they're around. But I
00:33:29
◼
►
think one that we can kind of think is going to be around for a long time is Apple's solution,
00:33:33
◼
►
iCloud Photo Library, because it's not pivotal to Apple's business, it's just a part of their
00:33:38
◼
►
overall features. So an app like Memories that allows you to take advantage of your
00:34:03
◼
►
to tell you how many memories you have that day.
00:34:05
◼
►
And you can quickly see them in the Love Today
00:34:07
◼
►
view widget as well if you just need that quick fix
00:34:09
◼
►
of a stroll down memory lane.
00:34:11
◼
►
You could also very easily use the date picker
00:34:14
◼
►
to go and select a date that's specific
00:34:15
◼
►
if you want to go and find something
00:34:17
◼
►
from a date in the past, which is really cool.
00:34:19
◼
►
So maybe, you know, WWDC's coming up,
00:34:20
◼
►
you want to look at your photos from previous WWDCs,
00:34:23
◼
►
you can do that too.
00:34:24
◼
►
Memories makes it easy to then share these photos
00:34:26
◼
►
and if you come across something that you'd rather forget,
00:34:29
◼
►
it's easy to remove them as well.
00:34:30
◼
►
Check it out right now and learn more
00:34:32
◼
►
at memories.land/connected.
00:34:35
◼
►
That's memories.land, L-A-N-D, slash connected.
00:34:39
◼
►
So just before the show today,
00:34:44
◼
►
Apple threw us some more news, which is nice of them.
00:34:47
◼
►
- Yeah, they know we were recording,
00:34:49
◼
►
so they checked it out.
00:34:52
◼
►
- That's why Tim had to rush his tweet.
00:34:55
◼
►
So let's do the news first,
00:34:56
◼
►
and then we'll make fun of Tim Cook.
00:34:57
◼
►
The 12 inch MacBook, USB-C, single port,
00:35:02
◼
►
Chrome and Keyboard laptop got updated today.
00:35:06
◼
►
I think the high point from the technical end
00:35:08
◼
►
is that it's got Skylake Intel Core M processors.
00:35:12
◼
►
Now the clock speed is basically the same.
00:35:15
◼
►
These max out at 1.3 gigahertz.
00:35:18
◼
►
But the Skylake chip is seemingly
00:35:22
◼
►
a lot more power efficient than the previous Core M.
00:35:27
◼
►
And so this thing is supposed to get,
00:35:28
◼
►
what they say, up to 10 hours of battery life,
00:35:30
◼
►
so all day battery life like the MacBook Air.
00:35:33
◼
►
It also has new Intel HD graphics,
00:35:35
◼
►
which should also be faster and easier on the battery.
00:35:39
◼
►
And they updated the SSD speed.
00:35:42
◼
►
So basically this whole machine should be quicker.
00:35:44
◼
►
It's quicker on the processor front,
00:35:45
◼
►
it's quicker on the GPU front,
00:35:47
◼
►
and it's quicker on the SSD front.
00:35:48
◼
►
And I've got one of these machines in my household,
00:35:52
◼
►
now the previous one.
00:35:56
◼
►
And for everyday use, I mean, it's not, in my opinion,
00:36:00
◼
►
it's not unusable, but it's definitely slower than
00:36:05
◼
►
the MacBook Air, especially when you're doing really
00:36:08
◼
►
performant heavy tasks.
00:36:10
◼
►
So like, when I installed OS X El Capitan on it,
00:36:14
◼
►
it was unbelievably slow.
00:36:15
◼
►
It took ages.
00:36:17
◼
►
And of course, that is not only a disk intensive,
00:36:20
◼
►
but also obviously processor intensive.
00:36:22
◼
►
And so I'm curious to see how much faster this will be.
00:36:27
◼
►
It's hard to tell by just kind of the reading of this
00:36:30
◼
►
because the Core M, I'm not super familiar with it
00:36:33
◼
►
and of course it's only used in this product by Apple.
00:36:35
◼
►
But the rest of the machine is the same.
00:36:39
◼
►
It's still a single USB-C port.
00:36:42
◼
►
The people who wanted a second one
00:36:44
◼
►
aren't getting it apparently.
00:36:46
◼
►
It's still the 480p FaceTime camera.
00:36:49
◼
►
It still includes a headphone jack
00:36:51
◼
►
and it still does not have Thunderbolt.
00:36:55
◼
►
And my understanding of this is that
00:36:57
◼
►
that is a side effect of using the Core M.
00:37:00
◼
►
That the Intel Core M does not support Thunderbolt
00:37:04
◼
►
the way that the full-size processors do.
00:37:08
◼
►
And so this thing is still just USB-C,
00:37:11
◼
►
whereas when they eventually update the MacBook Pro,
00:37:13
◼
►
if they ever do it, Apple, take my money.
00:37:16
◼
►
That those USB-C ports will be compatible
00:37:19
◼
►
with Thunderbolt 3, but that is not true on this machine.
00:37:21
◼
►
So all in all, I think from a tech perspective,
00:37:25
◼
►
it is an update to the machine that we had.
00:37:26
◼
►
It is not a new machine.
00:37:28
◼
►
This is not a radically different take on the MacBook.
00:37:33
◼
►
This is just what we've had improved.
00:37:36
◼
►
And you know, it's still not for me.
00:37:39
◼
►
I think for people who the MacBook was for yesterday,
00:37:42
◼
►
it is still the machine for them today.
00:37:44
◼
►
I don't think this is going to bring a bunch of people
00:37:47
◼
►
who have been on the fence about this computer
00:37:50
◼
►
into the fold. I still think the limitations that were there yesterday
00:37:52
◼
►
are there today. But I am glad to see Apple moving the ball forward with the
00:37:58
◼
►
with the performance and the battery life. Rounding out the tech stuff, the
00:38:03
◼
►
MacBook Air still around. It survived today's updates. Both the 11.6 and 13
00:38:08
◼
►
inch are still around. Same price points. The only difference being the 13 inch
00:38:11
◼
►
now comes with 8 gigs of RAM across the board. Before you could go to 4 gigabytes
00:38:16
◼
►
of RAM on the entry model you had to upgrade to 8. That's still true on the 11
00:38:19
◼
►
but the 13 is all eight gigs,
00:38:22
◼
►
just like the MacBook Pros are all 16 gig.
00:38:25
◼
►
That's a welcome improvement,
00:38:26
◼
►
but the MacBook Air still wanders on.
00:38:29
◼
►
I kind of view the MacBook Air as like,
00:38:33
◼
►
you're watching a movie and you know the character's dead,
00:38:35
◼
►
you know that they're going to die,
00:38:36
◼
►
but the character doesn't know it yet.
00:38:38
◼
►
It's kind of how the MacBook Air feels to me.
00:38:40
◼
►
- But it's still here and still around.
00:38:42
◼
►
It is sad, I like the MacBook Air,
00:38:44
◼
►
and I understand, like some people on Twitter
00:38:46
◼
►
were talking earlier, the MacBook Air still has a place,
00:38:49
◼
►
right or Apple want to be selling it. It's a price point they can't hit with
00:38:52
◼
►
the MacBook. It is a much more all-around notebook where you got Thunderbolt and a
00:39:00
◼
►
couple USB ports, better battery life, and I truly believe this is the machine the
00:39:05
◼
►
13-inch Air is what is being sold in the enterprise as far as Macs and education.
00:39:10
◼
►
I mean this is a very well-rounded computer in a lot of ways it's the most
00:39:13
◼
►
well-rounded computer Apple makes and until the MacBook can close that gap or
00:39:18
◼
►
or the MacBook Pro gets updated
00:39:19
◼
►
and comes down in size and weight.
00:39:21
◼
►
I think the Air's place is safe for now,
00:39:24
◼
►
but I do think its days are probably numbered.
00:39:26
◼
►
- I didn't think that it would exist past WWDC.
00:39:30
◼
►
You know, honestly, I thought that the air was over,
00:39:32
◼
►
that the MacBook would be taking over.
00:39:34
◼
►
But that's clearly not the case, right?
00:39:36
◼
►
Because they wouldn't update it now
00:39:38
◼
►
if they're gonna kill it in two months time.
00:39:41
◼
►
- Yeah, yeah, I kind of feel the same way.
00:39:43
◼
►
And I think the update says something.
00:39:46
◼
►
You know, we've seen this in the past where Apple kind of does the update but not really
00:39:50
◼
►
an update and then it sits.
00:39:52
◼
►
So it may be that the MacBook Air is sliding into Mac Mini territory where for a long time
00:39:57
◼
►
the Mac Mini just sat and got very minor updates very infrequently and just sort of held the
00:40:07
◼
►
And you know, I think I would feel differently if the MacBook Air got Skylake today.
00:40:13
◼
►
It may be that once they update the MacBook Pro with Skylake, that the MacBook Air comes
00:40:19
◼
►
along for the ride.
00:40:21
◼
►
The chips used in the Air and the Pro are much more similar than those in the Air and
00:40:25
◼
►
the MacBook.
00:40:26
◼
►
So, I don't know, maybe there's another shoe to drop here, but my sense is that the MacBook
00:40:33
◼
►
Air is on its way to pasture.
00:40:37
◼
►
So the new MacBook, what has been updated with the Intel Core M and stuff, where does
00:40:44
◼
►
this put it?
00:40:45
◼
►
Can you kind of give me an idea as to what this thing could potentially be like now?
00:40:50
◼
►
Because I know it's been sluggish, right?
00:40:53
◼
►
Yeah, I mean, like I said, I'm not super familiar with this line.
00:40:57
◼
►
My guess is that it's going to feel more like the MacBook Air of maybe just a couple of
00:41:05
◼
►
equate the old MacBook to like a 2010-2011 MacBook Air.
00:41:10
◼
►
That's about where it benchmarks.
00:41:11
◼
►
And so maybe this will move it into like 2012-2013
00:41:14
◼
►
MacBook Air sort of placement.
00:41:17
◼
►
I mean my guess is that it's gonna feel a lot better
00:41:19
◼
►
in day-to-day use, but I really, it's hard to tell.
00:41:24
◼
►
I mean this is sort of just a, at least for me,
00:41:27
◼
►
a little bit of an unknown processor,
00:41:28
◼
►
but I would hope that it's a big jump.
00:41:31
◼
►
I don't think it's gonna be like the first-gen MacBook Air
00:41:34
◼
►
Garrett of the second, you know, where they redesigned it.
00:41:36
◼
►
I don't think it's going to be that,
00:41:37
◼
►
but I do think that it will probably be noticeable
00:41:39
◼
►
for most people.
00:41:40
◼
►
- Okay, and I mean, additional hour of battery life
00:41:46
◼
►
is good, right?
00:41:47
◼
►
Always nice to have more battery life,
00:41:50
◼
►
but what's it missing?
00:41:51
◼
►
- I mean, I think Thunderbolt is a big deal
00:41:56
◼
►
for people like us.
00:41:57
◼
►
I don't think normal people,
00:42:00
◼
►
like my wife has never complained
00:42:01
◼
►
and a Thunderbolt in our laptop, right?
00:42:04
◼
►
I do think the most limiting thing about the MacBook
00:42:09
◼
►
is still the single port,
00:42:11
◼
►
and clearly that's a line that Apple's gonna hold, right?
00:42:13
◼
►
If they're going to do it, now would be the time to do it.
00:42:16
◼
►
And I think that's really just a matter
00:42:21
◼
►
of getting used to it, you know,
00:42:22
◼
►
of buying the adapters if you need them,
00:42:25
◼
►
buying a USB-C to Lightning cable,
00:42:27
◼
►
like we spoke about a couple weeks ago.
00:42:30
◼
►
And for me, when I look at the MacBook,
00:42:33
◼
►
that's really the reason I don't really consider it.
00:42:37
◼
►
I don't love the keyboard, but I could get used to it.
00:42:40
◼
►
I love the screen on it.
00:42:41
◼
►
I mean, I love using my wife's computer.
00:42:42
◼
►
The screen is unbelievable.
00:42:44
◼
►
But for me, it's that I still have to plug a lot of stuff
00:42:47
◼
►
into my computers.
00:42:48
◼
►
And the single USB-C port wouldn't really cut it for me.
00:42:52
◼
►
And so, I don't know.
00:42:53
◼
►
It's a machine with a bunch of interesting compromises.
00:42:55
◼
►
And I think, depending on what's important to you,
00:42:57
◼
►
There are different reasons why it may or may not work.
00:43:01
◼
►
- So what did Tim do?
00:43:02
◼
►
- So Tim tweeted as he does,
00:43:05
◼
►
and his first tweet he mistyped the MacBook URL.
00:43:10
◼
►
I don't know why he didn't copy and paste it.
00:43:13
◼
►
And it 404'd, and that's sad.
00:43:15
◼
►
He tweeted again, and now the store page 404's,
00:43:19
◼
►
not because of his tweet,
00:43:20
◼
►
but the Apple website is broken at this moment
00:43:23
◼
►
at 10 a.m. on the 19th.
00:43:25
◼
►
I'm sure it'll be fixed by the time you hear this.
00:43:27
◼
►
You know, Apple used to put the sticky note up and say,
00:43:30
◼
►
"The store will be back."
00:43:32
◼
►
And they've gotten rid of that,
00:43:33
◼
►
and maybe they didn't need to get rid of it,
00:43:34
◼
►
'cause obviously they're struggling today to get it right.
00:43:37
◼
►
It's just sort of a little bit of a ham-fisted launch.
00:43:40
◼
►
But I'm sure it will all be sorted out in due time,
00:43:44
◼
►
- And, I mean, Federico, you tweeted about this,
00:43:51
◼
►
and you said that you would get one of these, maybe.
00:43:54
◼
►
Maybe. My main problem, the only reason why I'm talking to you on a MacBook right now,
00:44:00
◼
►
is that I cannot record podcasts on an iPad. So if the situation doesn't improve this year
00:44:07
◼
►
with iOS 10, I really feel like my MacBook Air is dying and we've been observing its
00:44:15
◼
►
slow, painful death for a few months now, and it's only getting worse. The keyboard
00:44:21
◼
►
it's basically going to die within a couple of months, I think. So if at WWDC I don't
00:44:28
◼
►
see any audio API announcements, I feel like I should buy one of these MacBooks. If only
00:44:35
◼
►
because it means I will need a Mac until next year, and that means that this MacBook Air
00:44:43
◼
►
is not gonna make it, and I might as well just buy a MacBook with these new processors
00:44:47
◼
►
and with more battery life right now, rather than ending up one day with a dead MacBook
00:44:54
◼
►
Air and I have to text you guys and say I cannot do the show today.
00:44:59
◼
►
So I'll see what happens at WWDC.
00:45:01
◼
►
If there's no solution for podcasting on iOS the way that I like it, I know that there's
00:45:08
◼
►
workarounds etc.
00:45:10
◼
►
But if there's no changes, I'm gonna get one of these MacBooks.
00:45:14
◼
►
Because I have to.
00:45:15
◼
►
No, because I want to.
00:45:16
◼
►
Because I have to.
00:45:17
◼
►
I think for someone like you who's not using a Mac for very much anymore,
00:45:24
◼
►
I mean it's a great machine and when you do need to travel with it obviously it's
00:45:28
◼
►
like the thinnest and lightest thing you can get. I think it makes sense to me.
00:45:32
◼
►
You know you can get the adapter and plug in your interface and plug in power
00:45:35
◼
►
and you'll be all set. Yeah and I already got the power with the 29
00:45:40
◼
►
watt adapter. Yeah buddy. It's basically an iPad.
00:45:46
◼
►
I said like I'm interested in trying to get something thinner and lighter for when I travel.
00:45:53
◼
►
I'm gonna wait though and see what the MacBook Pros look like before I consider this at all,
00:45:59
◼
►
you know. But even then I'm not set on whether I would do it. But it's just because I use
00:46:04
◼
►
it so infrequently that it annoys me that it's so much heavier and thicker than my Mac.
00:46:09
◼
►
My Mac is so much thicker and heavier than my iPad and I have to put them both in my
00:46:12
◼
►
bag if I want to edit in Logic. But I want to see what the MacBook Pros look like before
00:46:17
◼
►
I consider anything because if you can still get something really powerful and it's thinner
00:46:21
◼
►
and lighter than what the current one is, which you'd assume, then that's going to be
00:46:24
◼
►
an upgrade for me no matter what.
00:46:26
◼
►
Yeah, I think that's a fair way of looking at it from your perspective. I would think
00:46:31
◼
►
if you're on the fence, at least wait until the Pro eventually is announced.
00:46:36
◼
►
So we'll see. Did we want to touch on this strange story that came out from Bloomberg?
00:46:48
◼
►
Federico, could you sum this up? What's going on here?
00:46:52
◼
►
Last week Bloomberg posted this story on a team of people within Apple, I think a hundred people maybe,
00:47:01
◼
►
Not clear if it's people from the iAd team or some kind of mixed team with old members and new members.
00:47:09
◼
►
Anyway, there's a team within Apple exploring the idea of having paid search results on the App Store.
00:47:16
◼
►
So, there's no details of how it would work, but the basic idea is developers will have a way to buy spots in search results,
00:47:27
◼
►
Similarly to how they can buy results on Google search.
00:47:31
◼
►
I assume, this is totally my assumption,
00:47:35
◼
►
you can define an amount of money that you can pay
00:47:39
◼
►
and then your app will show up for some
00:47:43
◼
►
keyword results or relevancy, we don't know.
00:47:47
◼
►
This report from Bloomberg, basically the people
00:47:51
◼
►
who observe Apple and the App Store went crazy on
00:47:55
◼
►
tech blogs and Twitter. And the main cause of concern here is that the App Store search
00:48:03
◼
►
is in need of so many improvements and none of those is a new paid advertisement business model.
00:48:10
◼
►
And I think John Gruber summed it up quite nicely. App Store search needs to work better. It doesn't
00:48:17
◼
►
need paid search results. And it's so odd to me, this story, this possible idea. The
00:48:27
◼
►
story I would be curious to know how it came about. Because my feeling is, someone within
00:48:34
◼
►
Apple got a hold of this idea, they really didn't like it, and they licked it to a publication.
00:48:42
◼
►
So they went to Bloomberg, and they were like, "You know what's going on within Apple? It's
00:48:46
◼
►
this thing, because they knew that people would react badly to this rumor. But I also wonder,
00:48:53
◼
►
like, is this really something Apple is considering? Because it's so un-Apple. It sounds so not like
00:49:01
◼
►
Apple to me. We know how iAd kind of failed for many developers. We know that Apple is not an
00:49:12
◼
►
an ad company, Apple is not Google in that regard, and the App Store needs so many technical
00:49:18
◼
►
improvements. We're not talking here about conceptual ideas or principles, we're talking
00:49:25
◼
►
about technical problems that Apple needs to fix, especially with App Store search.
00:49:33
◼
►
And to have this kind of non-feature paid search results, which only benefits Apple
00:49:41
◼
►
generate revenue of advertisements in search on the App Store, it's really
00:49:46
◼
►
strange. It sounds really, really not Apple-like to me. I can see the path to
00:49:54
◼
►
how it could have occurred, right? Like the idea of the iAd team was disbanded
00:50:00
◼
►
to do this because there's a kind of an overlap and then you can see the path of
00:50:05
◼
►
like someone who thinks that this is wrong would then would then kind of try
00:50:11
◼
►
and leak it to try and get it kiboshed or whatever.
00:50:14
◼
►
- Yeah, or internals advertise.
00:50:16
◼
►
- Yeah, and I can't wrap my head around
00:50:22
◼
►
what I think about this, 'cause it seems like,
00:50:24
◼
►
it seemed like a way to kind of put a band-aid
00:50:30
◼
►
over a bigger problem, right?
00:50:32
◼
►
Like they're just kind of like,
00:50:34
◼
►
well, we know it sucks, the search sucks,
00:50:36
◼
►
but there's kind of nothing they think we can,
00:50:38
◼
►
like, you know, there's nothing we can do about it,
00:50:39
◼
►
are we going to do about it? So they're kind of just like, well, we could have people pay,
00:50:44
◼
►
like, you know, and I feel, I don't know, I feel like it's, I can see how they might have got
00:50:50
◼
►
there. I think it's a terrible idea. But I can, you know, I can kind of like see how you end up
00:50:56
◼
►
in this, in this thinking. I don't know. I mean, I can see how someone from the IAT team, it's
00:51:07
◼
►
really upset that they're no longer doing iAds. And now they're like "what should we do next? Let's
00:51:12
◼
►
do App Store paid search results." Like I can imagine how that team must feel like. And it's not fun,
00:51:19
◼
►
you know, to have your team disbanded and not work on anything. So I can relate to that feeling of
00:51:24
◼
►
finding what's next. But from an outsider point of view, from a user's point of view really,
00:51:30
◼
►
I feel like it's a terrible idea. I mean, if AppSource Search were amazing,
00:51:35
◼
►
if it worked correctly every time, if there were no issues with caching or with apps that don't show
00:51:43
◼
►
up or with results that are not relevant, if AppSource Search was incredible, I could see
00:51:48
◼
►
Apple saying "well, maybe we should monetize that in some way". But the fact is that AppSource
00:51:55
◼
►
search is really possibly the worst, one of the worst aspects, probably top five worst aspects of
00:52:01
◼
►
the App Store. So having that now be sort of cluttered with ads and with paid results,
00:52:11
◼
►
I feel like it's really not a good time. Fix whatever is wrong with App Store search before,
00:52:18
◼
►
then maybe we can talk about monetizing App Store search. Because right now, I mean, it's already
00:52:24
◼
►
bad and I feel like people would feel even worse about it if it were, you know, clattered
00:52:29
◼
►
with search results nobody's asking for.
00:52:34
◼
►
What if this comes along with bigger changes? Like what if this is part of like a massive
00:52:42
◼
►
overhaul and could it make sense there, right? Like let's say they really kind of make huge
00:52:48
◼
►
changes. Would it then work?
00:52:53
◼
►
I mean, we're talking here about a lot of changes, especially when a developer releases
00:52:59
◼
►
a new app and you cannot find that app in the App Store. That's a big problem. And the
00:53:05
◼
►
fact that you cannot filter results by relevancy or release date, there's all kinds of improvements
00:53:13
◼
►
that you can make to the App Store and to App Store Search. But let's play devil's advocate
00:53:20
◼
►
here and let's say that Apple is working on a major change to the App Store and a major
00:53:25
◼
►
new look for App Store search. Would it be beneficial to allow developers to have paid
00:53:31
◼
►
search results? I could argue that maybe if Apple were really strict about it, there could
00:53:37
◼
►
be some kind of more analytics that they could offer to developers to monitor the performance
00:53:44
◼
►
of search, how their apps are discovered, there could be maybe an improvement to App
00:53:48
◼
►
analytics. But maybe there could also be some kind of, I don't know how to describe it,
00:53:54
◼
►
but maybe some kind of way to make sure that scammers or spammy developers don't show up
00:54:04
◼
►
with their paid search results for apps that are really not relevant and for search queries
00:54:10
◼
►
that are really not relevant to their product. And it could maybe even be beneficial to small
00:54:15
◼
►
to medium teams and indie developers to spend a little amount of money and to have their,
00:54:22
◼
►
you know, indie app show up in search results maybe next to the big time folks. For example,
00:54:30
◼
►
I can imagine, I don't know, you Google -- you search on the app store for word processor
00:54:36
◼
►
and instead of having the top search results for only four pages and word and some other
00:54:41
◼
►
scammy developer, you also have a very fine, very indie-crafted word processor from an
00:54:48
◼
►
indie developer who spent a couple of hundred dollars on App Store paid search results.
00:54:53
◼
►
That could be the upside in an optimistic scenario, I guess.
00:54:58
◼
►
The problem is, first I don't really have a lot of trust in Apple's IAD performance,
00:55:07
◼
►
I want to say, you know, I really... I still struggle to see AIAD as a real
00:55:15
◼
►
Apple feature, real Apple product. Always felt kind of wrong to me. But let's say
00:55:21
◼
►
that it's perfect and that's where the conceptual part of me comes into play.
00:55:27
◼
►
I really don't feel... I don't feel good about it. I guess I'm always...
00:55:36
◼
►
In my idealistic scenario, I see the App Store as a playing field open to everyone and to
00:55:44
◼
►
allow the highest bidder to show up in paid search results to the detriment of an indie
00:55:52
◼
►
It doesn't sound nice to me, but maybe there's a good way to go about it.
00:55:57
◼
►
Maybe there's a right way to implement this.
00:55:59
◼
►
I don't know.
00:56:00
◼
►
Because what I'm just wondering is, if you assume there is a world in which they fix
00:56:04
◼
►
every single problem that exists in the App Store, is this an okay thing to do? That's
00:56:11
◼
►
what I'm trying to wrap my head around. Because I think the argument that everybody's post-pasting
00:56:16
◼
►
right now is just like, you shouldn't do this when you've still got tons of bugs and weird
00:56:20
◼
►
features of the App Store. But is that the reason? I don't think that's the reason. I
00:56:24
◼
►
think it just feels weird to have people pay. Because you mentioned like, oh, an indie app
00:56:31
◼
►
paid an amount of money. If you're in a big category you won't be able to afford
00:56:35
◼
►
it because if it works anything like the way that Google would work it's bidding.
00:56:39
◼
►
And you know if you're making a word processor you're never going to outbid
00:56:45
◼
►
Microsoft. Yeah I mean that's the inherent problem with Google
00:56:52
◼
►
AdWords and for me it's what offsets that is that with AdWords those results
00:57:00
◼
►
are placed next to organic search. And that would be fine if the organic search in the
00:57:07
◼
►
app store worked, but it just is terrible. So I agree with you guys.
00:57:12
◼
►
So that's what I'm thinking, right? Because if it works, if everything's fine, I mean
00:57:16
◼
►
I care about it as much as I care about paid ads in Google, which is not that much.
00:57:20
◼
►
Yeah, I mean it's got to be part of a bigger scheme, right? It can't be this is the only
00:57:25
◼
►
going on or it just doesn't work. But there's the part of me too that just
00:57:32
◼
►
wonders like could Apple pull this off like this is really new territory for
00:57:36
◼
►
them and unless they're bringing people on from someplace like Google they're
00:57:42
◼
►
not gonna you know have the the knowledge base that Google has acquired
00:57:45
◼
►
over the years of how this works how it can be scammed different ways people try
00:57:49
◼
►
to cut corners and so I think if they do it they've got to do it really well and
00:57:54
◼
►
and it's got to be part of a bigger change.
00:57:56
◼
►
But I think if those things are true,
00:57:59
◼
►
then this article is just a part of the story, like you said.
00:58:03
◼
►
-Yeah, and I mean, there's all kinds of possibilities
00:58:05
◼
►
that Apple could explore.
00:58:06
◼
►
For example, they could use their own algorithm
00:58:12
◼
►
to monitor what people search for,
00:58:14
◼
►
and if they discover that you search
00:58:16
◼
►
for a particular product,
00:58:17
◼
►
they could use the system to recommend an app to you
00:58:20
◼
►
that's been also paid for.
00:58:22
◼
►
And I mean, if it keeps Google afloat, the search business,
00:58:26
◼
►
the paid search business and the ads,
00:58:28
◼
►
there's obviously money to be made from paid search results
00:58:33
◼
►
done somewhat right.
00:58:36
◼
►
And the key aspect seems to be that those results would
00:58:39
◼
►
have to be clearly indicated that they're paid search
00:58:42
◼
►
results, they're not traditional search results.
00:58:45
◼
►
And they would have to be accurate.
00:58:47
◼
►
I mean, if I search on the App Store for, let's say,
00:58:51
◼
►
markdown. I don't want to end up with a paid result from some flappy bird clone that paid
00:58:57
◼
►
money to have a markdown tag in their search keywords, you know? So they would have to
00:59:04
◼
►
be done right and maybe, if I were to be positive about it, I could see, you know, having developers
00:59:12
◼
►
pay a certain fee and have their apps magically show up for people even when people were not
00:59:20
◼
►
Exactly looking for them, right? I don't know. I don't know. Yeah, I don't know
00:59:25
◼
►
I mean it I guess part of me is excited that at least this is in the news that
00:59:29
◼
►
Something is going on that people are paying attention
00:59:34
◼
►
Schiller hasn't been over this very long
00:59:35
◼
►
So part of me thinks like it are were these changes underway or see just really hit the ground running with the stuff since
00:59:41
◼
►
There's been what like two months and say now it's that change
00:59:43
◼
►
But either way I think that someone is paying attention to the
00:59:50
◼
►
App Store, it's good, right? Like it just has sat for so long without any changes.
00:59:55
◼
►
And for now at least I'll give them the benefit of the doubt that under this new
01:00:00
◼
►
leadership they could maybe make some improvements. But I agree with you
01:00:04
◼
►
guys, there's lots of potential traps here they could fall into.
01:00:10
◼
►
It would be really interesting if Apple were to decide to do this but with some
01:00:14
◼
►
caveats, such as for example you can only pay for showing up
01:00:19
◼
►
in search only if your app has been updated for the latest version of iOS and for the
01:00:24
◼
►
latest devices. So in a way that maybe a developer that made a crappy app two years ago isn't
01:00:30
◼
►
able to just put in their credit card into the Apple webpage and say "I want to pay for
01:00:35
◼
►
this terrible app to show up." There will be, I imagine, some kind of rules that you
01:00:40
◼
►
have to follow, and having technical rules such as you have to support iOS 10 or you
01:00:45
◼
►
have to support all of the latest Retina devices, that would be interesting.
01:00:52
◼
►
Yeah, I think it's... the whole thing is just interesting to think about because for so
01:00:56
◼
►
long at least I felt that the App Store is kind of like a fixed thing, like it is what
01:01:02
◼
►
it is and it's been that way for a long time. And that's... you know, maybe that's changing.
01:01:09
◼
►
Do you think the 30% will ever change? I know infinite timescale blah blah blah blah.
01:01:17
◼
►
Should it change? That's the question, maybe.
01:01:20
◼
►
I guess it depends, right? Like, if Apple start to do more, like if they start to make
01:01:25
◼
►
things better then it probably shouldn't change. Because you're paying it and you hate it.
01:01:31
◼
►
You hate, so many developers hate so much about the App Store. If they fix a bunch of
01:01:35
◼
►
those things. It makes the 30% easier to stomach, right? Because you're already paying it anyway.
01:01:41
◼
►
If they give you more and it gets better, then it makes it worth paying it.
01:01:45
◼
►
I guess the problem here would be, let's say that Apple cuts the fee to 15%. Maybe there
01:01:52
◼
►
would be a huge difference for an indie developer, to go from 30% to 15%. But would Apple prefer
01:02:01
◼
►
to be more helpful for those indie developers than to lose 15% of fees from Clash of Clans
01:02:11
◼
►
and the Kardashian games? Which kind of option would they prefer? The money from the big-time
01:02:20
◼
►
developers who bring in all the billions every year or sort of changing the livelihood of
01:02:28
◼
►
smaller studios and developers. I don't know.
01:02:34
◼
►
There have got to be some changes, right? There's going to be something. I'm interested
01:02:39
◼
►
to see if this is something that sneaks in, and if it does, I wonder what is the whole
01:02:45
◼
►
story around it. That's what interests me. Because I can see this occurring at some point
01:02:52
◼
►
in the future and I just wonder how they would go about pitching that.
01:02:59
◼
►
Well the good news is Myke, they have a developer event in two months and there's going to be
01:03:03
◼
►
a whole audience to pitch this to.
01:03:06
◼
►
That's the stage.
01:03:08
◼
►
I mean, imagine if they announced this feature and all the developers started yelling bad
01:03:15
◼
►
words at the stage.
01:03:17
◼
►
That would be interesting.
01:03:20
◼
►
So I think that brings it to the end of this episode, right?
01:03:24
◼
►
We've pretty much sold out of the San Francisco tickets.
01:03:28
◼
►
Like they're nearly all gone.
01:03:30
◼
►
So thank you to everyone that bought them during the show.
01:03:32
◼
►
I wanted to have a post on Mac Stories after the show.
01:03:36
◼
►
You can still post about it, but I don't know if there will be any tickets left.
01:03:40
◼
►
I mean if there are no tickets, people are going to be upset at me.
01:03:42
◼
►
They're a handful left.
01:03:43
◼
►
You just got to do it quick.
01:03:45
◼
►
Yeah, I don't have the time because I got to talk to you guys.
01:03:49
◼
►
So well, thank you people for buying the tickets.
01:03:52
◼
►
I'm really sorry for everybody that missed it.
01:03:56
◼
►
You should, by the way, members found out about this the evening before, so that's why
01:04:02
◼
►
you should be a member of Real AFM.
01:04:03
◼
►
We let members know about this stuff first, so if you were a member, you would have known.
01:04:08
◼
►
Is it true, Myke, that only members can touch your beard at the show?
01:04:15
◼
►
We can try and make that happen.
01:04:16
◼
►
about a beard touching coupon to members. And there is, I should clarify, there is a
01:04:25
◼
►
waitlist on the event so if it is sold out when you go to it you can
01:04:29
◼
►
opt-in to the waitlist and I'm sure things will shuffle around, people
01:04:33
◼
►
finalizing travel plans and so maybe you'll get in. So I would definitely
01:04:36
◼
►
encourage you to hit that waitlist button if that's what you are presented
01:04:40
◼
►
with on the Eventbrite page. Yeah you can never know what might happen so put
01:04:45
◼
►
your name in there and hopefully we'll be able to get some more tickets out. We'll see.
01:04:52
◼
►
Alright thanks so much for listening to this weeks episode. You can find out show notes
01:04:54
◼
►
at relay.fm/connected/87. If you want to find us online there's a few places you can
01:05:00
◼
►
do that. You can go to maxstories.net which you should be going to this week. Federico
01:05:03
◼
►
has got some great stuff planned. You can also follow Federico on twitter. He is @vittici
01:05:08
◼
►
Stephen writes at 512pixels.net and he is @ismh on Twitter and I am @imyke
01:05:18
◼
►
Thanks again to Memories and ARK for sponsoring this week's episode.
01:05:22
◼
►
Thank you for listening and we'll be back next time.
01:05:24
◼
►
Until then, say goodbye guys.
01:05:26
◼
►
Adios derti.