106: Running in Gucci Shoes 
   
   
 
 
 
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     From Relay FM, this is Connected, episode 106. Today's show is brought to you by 
     
     
  
 
 
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     Eero, Pingdom and Freshbooks. My name is Myke Curley 
     
     
  
 
 
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     and I'm joined by Federico Vittigi. Ciao Federico! Ciao Myke! 
     
     
  
 
 
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     And Stephen Hackett. Hello Stephen Hackett. Hello Michael Hurley. 
     
     
  
 
 
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     You should have said Howdy. I should have said Howdy. 
     
     
  
 
 
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     I messed up. Should I just start all over again? From Relay? Should I just do that again? 
     
     
  
 
 
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     Is that good? No. Is that how that works? No? No. We're just gonna push through, right? 
     
     
  
 
 
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     I'm just gonna go right to follow up. Follow up. 
     
     
  
 
 
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     Follow up. So we had a couple people tweet. We will give credit to Jonathan on Twitter 
     
     
  
 
 
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     talking about Apple Music and how you have to be an Apple Music subscriber to get access 
     
     
  
 
 
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     to it. And it also seems like festival video streams will also be available only to Apple 
     
     
  
 
 
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     Music members. So in the past you could download, like they had an iPad app or you get it from 
     
     
  
 
 
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     iTunes even way back and watch concerts and it seems like even that is going to be locked 
     
     
  
 
 
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     into the Apple Music ecosystem this year. Which is a, you know, eh. 
     
     
  
 
 
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     I mean this is obvious to me, like as soon as I saw the tickets go out, like obviously 
     
     
  
 
 
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     they're gonna put it behind the wall. 
     
     
  
 
 
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     So yeah, I was a little surprised by it, but I guess I was not being as cynical as the 
     
     
  
 
 
 
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     I'm not being cynical. 
     
     
  
 
 
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     I'm just like... 
     
     
  
 
 
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     I mean, I'm not gonna pay for Apple Music to see him, so I'm not gonna see him, which 
     
     
  
 
 
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     is a little bit of a bummer. 
     
     
  
 
 
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     Would you have watched them? 
     
     
  
 
 
 
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     If there's someone that I want to see, then yes. 
     
     
  
 
 
 
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     I don't know why I found the question funny. 
     
     
  
 
 
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     I don't know why. 
     
     
  
 
 
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     Well, I don't know. 
     
     
  
 
 
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     Do they have any of your old man music? 
     
     
  
 
 
 
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     - Up next, I wanted to point people to a article 
     
     
  
 
 
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     by our friend Jason Snell over at iMore. 
     
     
  
 
 
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     He wrote his column this month about the age 
     
     
  
 
 
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     of dramatic Apple event reveals being over. 
     
     
  
 
 
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     Something we talked about maybe even in the prompt days 
     
     
  
 
 
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     way far back about how going into these events 
     
     
  
 
 
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     there's not as many surprises as there used to be 
     
     
  
 
 
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     thanks to Supply Chain Links and Mark Gorman. 
     
     
  
 
 
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     - Mark Gorman. - Whatever it is he does. 
     
     
  
 
 
 
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     We're gonna talk about the event here in a couple minutes, 
     
     
  
 
 
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     but I wanted to highlight that. 
     
     
  
 
 
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     I think it's a nice article and I think that it's, 
     
     
  
 
 
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     you know, it is different than it used to be 
     
     
  
 
 
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     and Jason argues that that's okay. 
     
     
  
 
 
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     So I think I agree. 
     
     
  
 
 
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     - I think it is okay, I agree with that. 
     
     
  
 
 
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     It's sad, but at least, you know, 
     
     
  
 
 
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     I'm happy that I had a time where that was a thing, right? 
     
     
  
 
 
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     Where it was like, what's it gonna be? 
     
     
  
 
 
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     But now there is kind of just a different enjoyment in knowing, 
     
     
  
 
 
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     because we have all of the stuff to talk about and think about in the run-up. 
     
     
  
 
 
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     It's just a different thing. 
     
     
  
 
 
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     You can prepare your credit card. 
     
     
  
 
 
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     I'd argue that we're not getting surprises for hardware anymore, 
     
     
  
 
 
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     but we're still getting surprises for software. 
     
     
  
 
 
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     I mean, look at WWDC and how nobody knew what iOS 10 and Sierra, 
     
     
  
 
 
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     I mean, the new OS 10 at the time, were going to be like. 
     
     
  
 
 
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     So we're getting surprises in a different way. 
     
     
  
 
 
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     Maybe at the developer conference because that's what Apple can control more. 
     
     
  
 
 
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     We're not getting surprises in September anymore. 
     
     
  
 
 
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     And also like Myke, I'm glad that I got to experience that when you know the music event 
     
     
  
 
 
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     when it used to be in September and people were like talking about the new iPhone, the 
     
     
  
 
 
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     new iPods a few years ago. 
     
     
  
 
 
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     Now we're kind of doing that in a different way for software because we don't know I mean 
     
     
  
 
 
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     what's the new Apple Music Redesign going to be like? 
     
     
  
 
 
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     What's you know what's coming to iOS? 
     
     
  
 
 
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     What's coming to iOS for iPad? 
     
     
  
 
 
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     You know, joke there. 
     
     
  
 
 
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     But so yeah, it's different, I guess. 
     
     
  
 
 
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     I wanted to mention that I am still using To-Do for my task management. 
     
     
  
 
 
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     We spoke about this on our membership show, and an app that Federico, you covered extensively 
     
     
  
 
 
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     on Mac Stories a while back, and you're using Todoist again. 
     
     
  
 
 
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     People can go, if you haven't heard it, you should go listen to the Canvas episodes. 
     
     
  
 
 
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     Y'all have done what, three of them now on GTD apps? 
     
     
  
 
 
 
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     We'll link to those in the show notes. 
     
     
  
 
 
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     So they're all really good, one on OmniFocus, one on Todoist, the latest one on To Do, Ben 
     
     
  
 
 
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     Brooks set in for you. 
     
     
  
 
 
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     And it's a great little series, so if you are looking for an iOS GTD system, you should 
     
     
  
 
 
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     definitely check out those three episodes. 
     
     
  
 
 
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     Really informative and helpful if you're trying to pick, or if you're like me and you bounce 
     
     
  
 
 
 
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     But still using To Do, still really happy with it, and just wanted to follow up on that. 
     
     
  
 
 
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     I am surprised. 
     
     
  
 
 
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     I kind of at the time I think was saying that I thought that you were gonna switch away, but you're still there 
     
     
  
 
 
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     Yeah, I was ready with a with a remember to milk joke, but no 
     
     
  
 
 
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     They do have a big redesign that I played with but it's just I just need a little bit more 
     
     
  
 
 
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     Also having the cow on my home screen 
     
     
  
 
 
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     Means I have to change it out anytime to do a screenshot to avoid being made fun of and that just felt like a lot 
     
     
  
 
 
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     of work to be honest 
     
     
  
 
 
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     Lastly I want to talk a little bit about something that came up on episode 105 last week 
     
     
  
 
 
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     which is about privacy and online services, 
     
     
  
 
 
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     talking about the security trade-offs 
     
     
  
 
 
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     that come with some of these services. 
     
     
  
 
 
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     So some services can turn over day to the government. 
     
     
  
 
 
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     And when I say the government, I'm at the US government. 
     
     
  
 
 
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     If compelled, others encrypt the data in a way 
     
     
  
 
 
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     which makes that impossible. 
     
     
  
 
 
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     For a while, Apple was somewhere in between 
     
     
  
 
 
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     where some stuff they could turn over, 
     
     
  
 
 
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     like some iCloud backup data, 
     
     
  
 
 
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     but then things like iMessage were encrypted end to end. 
     
     
  
 
 
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     and I think Apple is moving more towards that model. 
     
     
  
 
 
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     And we got a bunch of feedback, we got a bunch of email, 
     
     
  
 
 
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     and people on Twitter were talking about a comment 
     
     
  
 
 
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     that we made, and I wanted to clarify it a little bit. 
     
     
  
 
 
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     I know this is gonna lead to more feedback, and that's fine. 
     
     
  
 
 
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     But the idea that we quote, "Have nothing to hide," 
     
     
  
 
 
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     and I can't do anything about it, so why worry about it? 
     
     
  
 
 
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     In saying that, none of us, I don't think, 
     
     
  
 
 
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     are okay that the US government can go into our iCloud backups, right? 
     
     
  
 
 
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     None of us think that's cool, none of us are really excited about that, but it is a trade-off 
     
     
  
 
 
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     that we accept because we want to use a service like iCloud backup. 
     
     
  
 
 
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     A bunch of people threw around this Edward Snowden quote saying, "Arguing that you have 
     
     
  
 
 
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     nothing to hide or that you don't care about the right to privacy is like saying you don't 
     
     
  
 
 
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     care about freedom of speech because you have nothing to say." 
     
     
  
 
 
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     We understand that and I think all we were saying, 
     
     
  
 
 
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     we weren't speaking to that reality 
     
     
  
 
 
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     or speaking to that political environment, 
     
     
  
 
 
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     we were just talking about we understand 
     
     
  
 
 
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     that it's a reality and that we accept certain trade-offs 
     
     
  
 
 
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     for the utility that certain services offer. 
     
     
  
 
 
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     It wasn't a judgment call in the state of the world 
     
     
  
 
 
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     or one particular service or another 
     
     
  
 
 
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     or the service that you're really in love with 
     
     
  
 
 
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     that we don't use. 
     
     
  
 
 
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     All of that aside, we were just saying, 
     
     
  
 
 
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     with anything you use online, there are trade-offs 
     
     
  
 
 
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     that you should be aware of them. 
     
     
  
 
 
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     And I would add, we had that Dropbox link 
     
     
  
 
 
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     in the show notes last week. 
     
     
  
 
 
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     All these companies have information on their website 
     
     
  
 
 
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     about that saying who has access to what sort of things. 
     
     
  
 
 
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     And anytime the US government can have access to something, 
     
     
  
 
 
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     that means that employees of that company 
     
     
  
 
 
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     have to facilitate that. 
     
     
  
 
 
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     So yes, it means that Dropbox employees could, 
     
     
  
 
 
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     if compelled by the US government, 
     
     
  
 
 
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     go into my Dropbox account and look at my documents. 
     
     
  
 
 
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     And yes, it does mean that if some crazy rogue Dropbox employee with that very specific power 
     
     
  
 
 
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     wanted to abuse it, that they could. 
     
     
  
 
 
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     But I trust Dropbox is having policies in place to avoid that sort of thing. 
     
     
  
 
 
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     So I just wanted to clarify that. 
     
     
  
 
 
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     I felt a little misunderstood and a little frustrated after last week's episode. 
     
     
  
 
 
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     So anyways, we can move on for privacy. 
     
     
  
 
 
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     But yeah, I just wanted to get that out there. 
     
     
  
 
 
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     Apple have announced an event for next week. 
     
     
  
 
 
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     It is the event that we expected, the September event. 
     
     
  
 
 
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     There kind of isn't much to say. 
     
     
  
 
 
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     We'll be covering the event next week, 
     
     
  
 
 
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     probably on Thursday, so the day after, 
     
     
  
 
 
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     once all the little tidbits have come out 
     
     
  
 
 
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     of what is announced, 
     
     
  
 
 
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     I guess we're definitely expecting the phone, 
     
     
  
 
 
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     most likely expecting the watch 
     
     
  
 
 
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     and maybe expecting some Mac stuff. 
     
     
  
 
 
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     But there was something I wanted to point out 
     
     
  
 
 
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     which really made me giggles. 
     
     
  
 
 
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     Federico was being stupid with the criminology stuff and drew a box around two of the little 
     
     
  
 
 
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     lights that are shown in the in the like the blurred kind of bouquet or have you call it 
     
     
  
 
 
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     blurring of the image. He drew a little box around them and said it was a dual camera 
     
     
  
 
 
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     confirmed because these two little white dots next to each other. And then the Daily Mail 
     
     
  
 
 
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     printed this in one of their columns saying that Apple watchers say this is part of the 
     
     
  
 
 
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     invite that reveals what appears to be the much rumoured double camera lens. So the Daily 
     
     
  
 
 
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     Mail is taking Federico's dumb jokes and printing them as fact. 
     
     
  
 
 
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     Man, they didn't even give me credit. Yeah. 
     
     
  
 
 
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     How did you find it? 
     
     
  
 
 
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     Well, how did I find it? Some… a reader, I think, sent me a link to the Daily Mail 
     
     
  
 
 
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     saying they got your joke, but they didn't credit you. I mean, it was really stupid. 
     
     
  
 
 
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     I literally looked at the invite and I drew a little box with the… 
     
     
  
 
 
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     I mean it is kind of perfect because they're the same color and they're perfectly aligned, 
     
     
  
 
 
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     right? Yeah, and actually I got a few people messaging 
     
     
  
 
 
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     me privately because I assumed that you don't want to go on the record and saying, "Actually 
     
     
  
 
 
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     I think it makes sense. I think it is a hint to the dual camera." And maybe it is, maybe 
     
     
  
 
 
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     it's not. I was just being silly. I look at it and I'm like, "I know it's 
     
     
  
 
 
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     stupid. It is right! They're the only two that are like perfectly aligned. They're 
     
     
  
 
 
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     the same kind of... I don't know. It is dumb. It's criminology stuff. And it was 
     
     
  
 
 
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     funny that you made a joke about that, which ended up being a thing. 
     
     
  
 
 
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     I thought the joke was obvious in its nature of being a joke because I used the hashtag 
     
     
  
 
 
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     ANALYST at the end. No man, that means you're serious. 
     
     
  
 
 
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     No, can you name anyone who's serious about being an analyst who tags his own tweets with 
     
     
  
 
 
 
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     I bet there are many. 
     
     
  
 
 
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     All of them. 
     
     
  
 
 
 
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     Every single one of them, yeah. 
     
     
  
 
 
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     No, no, come on. 
     
     
  
 
 
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     That's messed up. 
     
     
  
 
 
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     It's the type of people that put hashtag leadership in their Twitter bio. 
     
     
  
 
 
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     Oh, come on. 
     
     
  
 
 
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     What I like to think about in these stories are the graphic designers who do these sort 
     
     
  
 
 
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     of invites, and that if these things go out and they just watch Twitter to see what people 
     
     
  
 
 
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     read into them because I mean the older I get the more I find this whole scene 
     
     
  
 
 
	 00:10:40
     ◼ 
      
     ►  
     just really tiring but it's like I just imagine these guys designers maybe they 
     
     
  
 
 
	 00:10:46
     ◼ 
      
     ►  
     have like some sort of like bedding pool or maybe they have like a draft where 
     
     
  
 
 
	 00:10:50
     ◼ 
      
     ►  
     it's like these are all the things people will read into this and someone 
     
     
  
 
 
	 00:10:53
     ◼ 
      
     ►  
     someone like Frederick Hill comes in and and blows it all out of the water and I 
     
     
  
 
 
	 00:10:57
     ◼ 
      
     ►  
     think those designers go home and drink the day after their invite gets sent out 
     
     
  
 
 
	 00:11:00
     ◼ 
      
     ►  
     to the world. Oh my gosh the best thing in the world has just happened. I went to 
     
     
  
 
 
	 00:11:05
     ◼ 
      
     ►  
     twitter.com and I searched the word analyst. The top tweet for analyst is Federico. And 
     
     
  
 
 
	 00:11:18
     ◼ 
      
     ►  
     I even opened it in an incognito window just to check that it's not applying my timeline 
     
     
  
 
 
	 00:11:23
     ◼ 
      
     ►  
     bias. The top tweet right now for the word analyst is Federico. That's really good. That 
     
     
  
 
 
	 00:11:30
     ◼ 
      
     ►  
     That is amazing. Oh, teacher, you are an analyst now. Congratulations. 
     
     
  
 
 
	 00:11:36
     ◼ 
      
     ►  
     I guess I made it. You've made it. You've done it. 
     
     
  
 
 
	 00:11:39
     ◼ 
      
     ►  
     My new line of work has been an analyst of event invitations. 
     
     
  
 
 
	 00:11:43
     ◼ 
      
     ►  
     Pack it up. Yeah. 
     
     
  
 
 
	 00:11:44
     ◼ 
      
     ►  
     Yeah. I mean, screw McStories and everything else. I'm going to be an analyst now. 
     
     
  
 
 
	 00:11:50
     ◼ 
      
     ►  
     Analyst stories. 
     
     
  
 
 
	 00:11:51
     ◼ 
      
     ►  
     Done with the review. 
     
     
  
 
 
	 00:11:52
     ◼ 
      
     ►  
     Yeah. Yeah. Well, well done. I'm patting myself on the back with this. 
     
     
  
 
 
 
	 00:11:57
     ◼ 
      
     ►  
     Yeah. Thank you. 
     
     
  
 
 
	 00:11:58
     ◼ 
      
     ►  
     We're very proud of you. 
     
     
  
 
 
	 00:11:59
     ◼ 
      
     ►  
     This week's episode is brought to you by FreshBooks, the company on a mission to save time and 
     
     
  
 
 
	 00:12:03
     ◼ 
      
     ►  
     avoid the stress that comes with running their businesses. 
     
     
  
 
 
	 00:12:06
     ◼ 
      
     ►  
     Tomorrow is the end of the month, it is the end of August, which means I'm going to be 
     
     
  
 
 
	 00:12:10
     ◼ 
      
     ►  
     spending some time tomorrow sitting down and sending out some invoices. 
     
     
  
 
 
	 00:12:14
     ◼ 
      
     ►  
     I have a busy day tomorrow, I have many tasks, one of the tasks is to send those invoices, 
     
     
  
 
 
	 00:12:18
     ◼ 
      
     ►  
     but of all of the tasks that are on my list, I know that this is one that is going to cause 
     
     
  
 
 
	 00:12:22
     ◼ 
      
     ►  
     me some of the least frustration, is going to take some of the least time, because FreshBooks 
     
     
  
 
 
	 00:12:26
     ◼ 
      
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     Freshbooks makes it so easy for me to send the invoices that I need. 
     
     
  
 
 
	 00:12:29
     ◼ 
      
     ►  
     It takes just 30 seconds to create one. 
     
     
  
 
 
	 00:12:31
     ◼ 
      
     ►  
     You can put your branding on them as well so it looks great when it arrives at your 
     
     
  
 
 
 
	 00:12:35
     ◼ 
      
     ►  
     There's so many ways for them to pay you. 
     
     
  
 
 
	 00:12:38
     ◼ 
      
     ►  
     You can integrate a ton of different payment methods with Freshbooks. 
     
     
  
 
 
	 00:12:40
     ◼ 
      
     ►  
     And it's why people that use Freshbooks get paid 5 days faster. 
     
     
  
 
 
	 00:12:44
     ◼ 
      
     ►  
     You can track when somebody's seen your invoice so you can see how far it's moving through 
     
     
  
 
 
	 00:12:48
     ◼ 
      
     ►  
     their system so you don't need to bug them. 
     
     
  
 
 
	 00:12:49
     ◼ 
      
     ►  
     You know if they've seen it or not. 
     
     
  
 
 
	 00:12:51
     ◼ 
      
     ►  
     And you can even set up automatic late payment reminders too so you can send those out. 
     
     
  
 
 
	 00:12:55
     ◼ 
      
     ►  
     But also what I like, we don't do automatic stuff but we can go in and very very easily 
     
     
  
 
 
	 00:13:01
     ◼ 
      
     ►  
     we can see exactly what's outstanding, how many days it's been outstanding, it's super 
     
     
  
 
 
	 00:13:06
     ◼ 
      
     ►  
     super simple for us to get that information because it's all straight there on FreshBooks' 
     
     
  
 
 
	 00:13:11
     ◼ 
      
     ►  
     page when we log in. 
     
     
  
 
 
	 00:13:12
     ◼ 
      
     ►  
     They have tons of third party integrations, they have amazing support. 
     
     
  
 
 
	 00:13:16
     ◼ 
      
     ►  
     If you give FreshBooks a call, their phones will ring, someone's going to pick it up. 
     
     
  
 
 
	 00:13:19
     ◼ 
      
     ►  
     If all the support team are busy, if they're dealing with clients, those phones for everybody 
     
     
  
 
 
	 00:13:25
     ◼ 
      
     ►  
     in the company will start ringing until somebody answers for you. They care about it that much, 
     
     
  
 
 
	 00:13:29
     ◼ 
      
     ►  
     everyone in the company is there to deal with your problem if you need it. Don't talk to 
     
     
  
 
 
	 00:13:33
     ◼ 
      
     ►  
     everyone because it would take a long time, just talk to one person and they'll be able 
     
     
  
 
 
	 00:13:37
     ◼ 
      
     ►  
     to fix you. Getting started on FreshBooks is extremely simple, you don't have to be 
     
     
  
 
 
	 00:13:40
     ◼ 
      
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     a numbers person, they're offering a 30 day free trial so you can go check it out for 
     
     
  
 
 
	 00:13:44
     ◼ 
      
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     yourself, no credit cards required. Go to FreshBooks.com/connected and enter connected 
     
     
  
 
 
	 00:13:50
     ◼ 
      
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     in the how you heard about us section so they know that you came from us and to get your 
     
     
  
 
 
	 00:13:53
     ◼ 
      
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     30 days of unrestricted use. Once again that's freshbooks.com/connected. Thank you so much 
     
     
  
 
 
	 00:13:59
     ◼ 
      
     ►  
     for Freshbooks for sponsoring this show, supporting Real AFM and for making my invoicing a breeze. 
     
     
  
 
 
	 00:14:06
     ◼ 
      
     ►  
     All right, so Apple have acquired a health data company called Glimpse and it's Glimpse 
     
     
  
 
 
	 00:14:15
     ◼ 
      
     ►  
     with two I's because web 3.0 I guess. And they were a company that could help individuals 
     
     
  
 
 
	 00:14:22
     ◼ 
      
     ►  
     get access to their medical records. So this is I think it's US focused but so this is basically a 
     
     
  
 
 
	 00:14:28
     ◼ 
      
     ►  
     way to bring all of your stuff together. I think there are digital forms for medical records in the 
     
     
  
 
 
	 00:14:34
     ◼ 
      
     ►  
     US from what I can understand but they're in a bunch of different formats and it's really hard 
     
     
  
 
 
	 00:14:40
     ◼ 
      
     ►  
     to kind of bring them all together in a way that you can view them but that is their idea. So you 
     
     
  
 
 
	 00:14:44
     ◼ 
      
     ►  
     bring all the medical information together it lets you look at it you can build on it you can 
     
     
  
 
 
	 00:14:49
     ◼ 
      
     ►  
     personalize and customize it and share it with people and use that data in interesting 
     
     
  
 
 
	 00:14:54
     ◼ 
      
     ►  
     ways to kind of build a better picture about your health. So Apple have acquired this company, 
     
     
  
 
 
	 00:14:59
     ◼ 
      
     ►  
     it's obvious why they've acquired this company, and I wonder just is this a good thing? Steven, 
     
     
  
 
 
	 00:15:04
     ◼ 
      
     ►  
     is this the type of stuff that you want to have access to and do you want Apple to be 
     
     
  
 
 
	 00:15:09
     ◼ 
      
     ►  
     the company that has the access? 
     
     
  
 
 
	 00:15:13
     ◼ 
      
     ►  
     I do want access to this sort of thing. So I'm by no means an expert in this field, but 
     
     
  
 
 
	 00:15:18
     ◼ 
      
     ►  
     But my understanding a little bit is that the medical health record system is really 
     
     
  
 
 
	 00:15:23
     ◼ 
      
     ►  
     fragmented in the US. 
     
     
  
 
 
	 00:15:24
     ◼ 
      
     ►  
     And basically you have some standards, but all these hospitals and doctors' offices either 
     
     
  
 
 
	 00:15:30
     ◼ 
      
     ►  
     go like purchase or sometimes build internally their own system to access that data. 
     
     
  
 
 
	 00:15:35
     ◼ 
      
     ►  
     And so you have stuff kind of all over the place. 
     
     
  
 
 
	 00:15:39
     ◼ 
      
     ►  
     And just because it's at one hospital and maybe you visited another doctor's office 
     
     
  
 
 
	 00:15:43
     ◼ 
      
     ►  
     that is not part of the same system, they don't necessarily know about each other. 
     
     
  
 
 
	 00:15:47
     ◼ 
      
     ►  
     It would be nice to have one central repository for all of that. 
     
     
  
 
 
	 00:15:52
     ◼ 
      
     ►  
     And so I could go in to a doctor's office or, you know, God forbid, take him to the 
     
     
  
 
 
	 00:15:56
     ◼ 
      
     ►  
     hospital for something. 
     
     
  
 
 
	 00:15:58
     ◼ 
      
     ►  
     And you know, I hand my iPhone or something to the nurse or the doctor and, you know, 
     
     
  
 
 
	 00:16:05
     ◼ 
      
     ►  
     they have, you know, some way to access everything that I have about me from one central place. 
     
     
  
 
 
	 00:16:11
     ◼ 
      
     ►  
     So they're not reliant on, you know, finding out who my physician is and going to their 
     
     
  
 
 
	 00:16:16
     ◼ 
      
     ►  
     office and getting their records and hoping that they're open. All that would be really 
     
     
  
 
 
	 00:16:19
     ◼ 
      
     ►  
     nice if we were all central. I think it would be great. 
     
     
  
 
 
	 00:16:23
     ◼ 
      
     ►  
     And then I guess the idea is you could take these records that come from medical assessments 
     
     
  
 
 
	 00:16:28
     ◼ 
      
     ►  
     and use them to help build a better picture of your health so you're able to do different 
     
     
  
 
 
	 00:16:32
     ◼ 
      
     ►  
     things, right? Right, you could be proactive about stuff. 
     
     
  
 
 
	 00:16:35
     ◼ 
      
     ►  
     Exactly. You could build that data into your workouts. You could build that data into your 
     
     
  
 
 
	 00:16:39
     ◼ 
      
     ►  
     diet. It is an interesting idea. And I have to say, if my data was going to be held by 
     
     
  
 
 
	 00:16:44
     ◼ 
      
     ►  
     a company, I would want that company to be Apple. Like my medical records, if I was going 
     
     
  
 
 
	 00:16:49
     ◼ 
      
     ►  
     to give somebody access to that, they're the company that I would want to have it. 
     
     
  
 
 
	 00:16:54
     ◼ 
      
     ►  
     Yeah, it's, I agree, you know, they've done a good job with the health app and there's 
     
     
  
 
 
	 00:17:00
     ◼ 
      
     ►  
     also some frustrations around it, like, you know, if you got to do a restore on your phone, 
     
     
  
 
 
	 00:17:06
     ◼ 
      
     ►  
     do you lose your activity rings, I mean, there's all that stuff to worry about that they just 
     
     
  
 
 
	 00:17:08
     ◼ 
      
     ►  
     need to work through. But I think that they're proving that they can be 
     
     
  
 
 
	 00:17:13
     ◼ 
      
     ►  
     trusted with this sort of data and you know they would need to work through 
     
     
  
 
 
	 00:17:18
     ◼ 
      
     ►  
     some of that. I would think at some point something like this would need to have a 
     
     
  
 
 
	 00:17:22
     ◼ 
      
     ►  
     server-side component. I don't know if it could be all on device. It's almost too 
     
     
  
 
 
	 00:17:27
     ◼ 
      
     ►  
     important just to be on device. Like if my phone gets it you know gets destroyed 
     
     
  
 
 
	 00:17:31
     ◼ 
      
     ►  
     in an accident and I'm in that accident where I'm in a car crash my 
     
     
  
 
 
	 00:17:35
     ◼ 
      
     ►  
     phone gets destroyed and my wife needs something you know out of that record it 
     
     
  
 
 
	 00:17:41
     ◼ 
      
     ►  
     was only on my phone she kind of stuck does she need to like restore her phone 
     
     
  
 
 
	 00:17:44
     ◼ 
      
     ►  
     to my iCloud backup to get it like there's lots of edge cases there that 
     
     
  
 
 
	 00:17:48
     ◼ 
      
     ►  
     are worth talking about and thinking through but I think overall this is a 
     
     
  
 
 
	 00:17:53
     ◼ 
      
     ►  
     promising idea and I think it's one that you know in these Tim Cook interviews 
     
     
  
 
 
	 00:17:57
     ◼ 
      
     ►  
     and stuff like this fits in with what they're doing right that you could see 
     
     
  
 
 
	 00:18:01
     ◼ 
      
     ►  
     Apple moving towards a system that would support this sort of stuff where you 
     
     
  
 
 
	 00:18:06
     ◼ 
      
     ►  
     could import your medical records from your doctor's office and have it all 
     
     
  
 
 
	 00:18:09
     ◼ 
      
     ►  
     available to you and I really like the proactive thought like you said you know 
     
     
  
 
 
	 00:18:14
     ◼ 
      
     ►  
     if something in that medical record says oh you know my cholesterol is a little 
     
     
  
 
 
	 00:18:17
     ◼ 
      
     ►  
     high and then maybe that gets that becomes a factor in like the goals the 
     
     
  
 
 
	 00:18:22
     ◼ 
      
     ►  
     watch sets for me like all sorts of interesting things have come out of it 
     
     
  
 
 
	 00:18:26
     ◼ 
      
     ►  
     and I think it would be it'd be really nice because I mean the the truth is 
     
     
  
 
 
	 00:18:31
     ◼ 
      
     ►  
     that a lot of people don't have a full picture of their health a lot of people 
     
     
  
 
 
	 00:18:35
     ◼ 
      
     ►  
     I forget the percentage I used to know it but it's it's crazy high of percentage 
     
     
  
 
 
	 00:18:40
     ◼ 
      
     ►  
     of like prescriptions that aren't followed through on properly so like if 
     
     
  
 
 
	 00:18:44
     ◼ 
      
     ►  
     you're supposed to take medication over seven days people stop at three days 
     
     
  
 
 
	 00:18:47
     ◼ 
      
     ►  
     because they're trying to feel better even that sort of thing right that if 
     
     
  
 
 
	 00:18:52
     ◼ 
      
     ►  
     your watch knew about your prescriptions and it could remind you or your 
     
     
  
 
 
	 00:18:55
     ◼ 
      
     ►  
     phone could give you notification of like "hey you need to take your medication at 
     
     
  
 
 
	 00:18:59
     ◼ 
      
     ►  
     this time" all that is like really enriching and so I'm in favor of this 
     
     
  
 
 
	 00:19:05
     ◼ 
      
     ►  
     sort of modernization of medical records. What do you think Federico? I mean it's 
     
     
  
 
 
	 00:19:11
     ◼ 
      
     ►  
     great if Apple wants to do it you know it makes total sense to have a company 
     
     
  
 
 
	 00:19:15
     ◼ 
      
     ►  
     that you know especially when it comes to this health stuff they have such huge 
     
     
  
 
 
	 00:19:18
     ◼ 
      
     ►  
     respect for user privacy and security I think it makes total sense to now I'm 
     
     
  
 
 
	 00:19:24
     ◼ 
      
     ►  
     I'm speaking from my experience in Italy, but everything is so fragmented. 
     
     
  
 
 
	 00:19:31
     ◼ 
      
     ►  
     When you go to one hospital and you got to share data with another hospital, and then 
     
     
  
 
 
	 00:19:35
     ◼ 
      
     ►  
     when you switch doctors, there's a bunch of paperwork. 
     
     
  
 
 
	 00:19:38
     ◼ 
      
     ►  
     And it would be great if there was a system, like a unified system that's always with you 
     
     
  
 
 
	 00:19:43
     ◼ 
      
     ►  
     that you can share directly with your physician and with different institutions. 
     
     
  
 
 
	 00:19:49
     ◼ 
      
     ►  
     It's a tall order for Apple to do this because it's a mess. 
     
     
  
 
 
	 00:19:52
     ◼ 
      
     ►  
     bureaucratic point of view it's a mess and I cannot even imagine when you not 
     
     
  
 
 
	 00:19:56
     ◼ 
      
     ►  
     even when you do it for a single country but when you do it for multiple 
     
     
  
 
 
	 00:20:00
     ◼ 
      
     ►  
     countries in different continents with different regulations it's you 
     
     
  
 
 
	 00:20:05
     ◼ 
      
     ►  
     know it's gonna take years but if this this is the kind of route that Apple 
     
     
  
 
 
	 00:20:08
     ◼ 
      
     ►  
     wants to go down I think it makes total sense to have that kind of integration 
     
     
  
 
 
	 00:20:12
     ◼ 
      
     ►  
     with the Apple Watch with the iPhone and maybe even with iCloud we don't know but 
     
     
  
 
 
	 00:20:17
     ◼ 
      
     ►  
     I think there's a you know when you bring together all of these different 
     
     
  
 
 
	 00:20:21
     ◼ 
      
     ►  
     The Apple Watch being an accessory that's always on you, 
     
     
  
 
 
	 00:20:25
     ◼ 
      
     ►  
     that can monitor your heart and maybe in the future even more data because of more sensors, 
     
     
  
 
 
	 00:20:29
     ◼ 
      
     ►  
     that can push you to exercise. And then you collect that data on the iPhone. 
     
     
  
 
 
	 00:20:33
     ◼ 
      
     ►  
     And then on the iPhone you also have medical data and you have things like medical ID. 
     
     
  
 
 
	 00:20:37
     ◼ 
      
     ►  
     For example, in case of an emergency and you can share this data with your doctor 
     
     
  
 
 
	 00:20:42
     ◼ 
      
     ►  
     and you can have reports, you can have statistics over time and you never lose that data. 
     
     
  
 
 
	 00:20:47
     ◼ 
      
     ►  
     I think that's powerful and that's, you know, we talk about technology as, you know, oh 
     
     
  
 
 
	 00:20:52
     ◼ 
      
     ►  
     my God, this is a beautiful markdown text editor. 
     
     
  
 
 
	 00:20:55
     ◼ 
      
     ►  
     So we talk about productivity stuff, but this is the stuff that really has an impact on 
     
     
  
 
 
 
	 00:21:01
     ◼ 
      
     ►  
     You know, personal health, personal well-being. 
     
     
  
 
 
	 00:21:03
     ◼ 
      
     ►  
     I think if Apple wants to do this, it's got my total support and I think it's awesome. 
     
     
  
 
 
	 00:21:07
     ◼ 
      
     ►  
     Also difficult, but, you know, I think if one company can do it, that's Apple. 
     
     
  
 
 
	 00:21:13
     ◼ 
      
     ►  
     You know this would be one of those things that they announce and then me and you are 
     
     
  
 
 
	 00:21:16
     ◼ 
      
     ►  
     just like super sad for like two years because we don't get it you know. US only. 
     
     
  
 
 
	 00:21:21
     ◼ 
      
     ►  
     Yeah. The um you know with our son his long-term care at St. Jude you know 
     
     
  
 
 
	 00:21:27
     ◼ 
      
     ►  
     that's all at one hospital sometimes the second hospital but they talk really 
     
     
  
 
 
	 00:21:30
     ◼ 
      
     ►  
     well but even there where his whole history of his cancer treatment isn't 
     
     
  
 
 
	 00:21:34
     ◼ 
      
     ►  
     under one roof my wife and I still keep a detailed document shared document 
     
     
  
 
 
	 00:21:38
     ◼ 
      
     ►  
     between us with all of his history and his medication because even within the 
     
     
  
 
 
	 00:21:42
     ◼ 
      
     ►  
     one institution, sometimes that stuff comes up and it's like you have it all, 
     
     
  
 
 
	 00:21:46
     ◼ 
      
     ►  
     like why are you asking me for history? You know literally all of it. 
     
     
  
 
 
	 00:21:50
     ◼ 
      
     ►  
     It always horrifies me if I go for a hospital checkup or something and see 
     
     
  
 
 
	 00:21:53
     ◼ 
      
     ►  
     like stacks of paperwork and folders and it's like why? Why is it like that? 
     
     
  
 
 
	 00:21:58
     ◼ 
      
     ►  
     Yeah and so I mean even there you know we have a shared document that we 
     
     
  
 
 
	 00:22:03
     ◼ 
      
     ►  
     update and keep his medication in and all that stuff so having all 
     
     
  
 
 
	 00:22:08
     ◼ 
      
     ►  
     that in a way that doesn't involve a Google Doc would be nice. 
     
     
  
 
 
	 00:22:14
     ◼ 
      
     ►  
     So as of the time that we record today, which is on the 30th of August 2016, just before 
     
     
  
 
 
	 00:22:20
     ◼ 
      
     ►  
     we began the episode, the European Commission, who have been investigating what they say 
     
     
  
 
 
	 00:22:26
     ◼ 
      
     ►  
     to be alleged tax issues with Apple and Ireland, has made a ruling. Their ruling is that Apple 
     
     
  
 
 
	 00:22:37
     ◼ 
      
     ►  
     owes 13 billion euros to the Irish government, and therefore the European Union in a way, 
     
     
  
 
 
	 00:22:46
     ◼ 
      
     ►  
     for what they call illegal tax breaks that the Irish government gave to Apple. 
     
     
  
 
 
	 00:22:54
     ◼ 
      
     ►  
     This is extremely complicated, and a lot of this stuff is way over my paygrade of understanding, 
     
     
  
 
 
	 00:22:59
     ◼ 
      
     ►  
     But I'm going to try and do my best to explain what I can see is happening here. 
     
     
  
 
 
	 00:23:06
     ◼ 
      
     ►  
     So Ireland is known for maybe in like about 20-30 years ago and since then has been setting 
     
     
  
 
 
	 00:23:16
     ◼ 
      
     ►  
     up their corporate tax legislation in such a way that it is very enticing for companies 
     
     
  
 
 
	 00:23:25
     ◼ 
      
     ►  
     to set up offices there. 
     
     
  
 
 
	 00:23:27
     ◼ 
      
     ►  
     So Apple did this, like many companies have done this over time, set up offices in Ireland, 
     
     
  
 
 
	 00:23:32
     ◼ 
      
     ►  
     it helped boost the Irish economy and really has kind of pulled them out of some really 
     
     
  
 
 
	 00:23:36
     ◼ 
      
     ►  
     sticky situations. 
     
     
  
 
 
	 00:23:37
     ◼ 
      
     ►  
     If a lot of these companies weren't in Ireland, Ireland, like there's a lot of tech companies 
     
     
  
 
 
	 00:23:41
     ◼ 
      
     ►  
     in Ireland, there's a lot of companies in Ireland, Dropbox have their offices in Ireland 
     
     
  
 
 
	 00:23:44
     ◼ 
      
     ►  
     for the same kind of reason I believe. 
     
     
  
 
 
	 00:23:48
     ◼ 
      
     ►  
     There's a lot of great talent there and it's bolstered by the fact that it's really good 
     
     
  
 
 
	 00:23:51
     ◼ 
      
     ►  
     for companies from a financial perspective to run there and it is really helping the 
     
     
  
 
 
	 00:23:56
     ◼ 
      
     ►  
     Irish economy. Now the European Commission is saying and is claiming that the Irish government 
     
     
  
 
 
	 00:24:03
     ◼ 
      
     ►  
     has given Apple like extra breaks which the Irish government and Apple are saying didn't 
     
     
  
 
 
	 00:24:12
     ◼ 
      
     ►  
     happen and the Irish government is saying they don't want this money. Like they don't 
     
     
  
 
 
	 00:24:18
     ◼ 
      
     ►  
     want Apple to pay them this 13 billion but the European Commission is insisting that 
     
     
  
 
 
	 00:24:23
     ◼ 
      
     ►  
     they should because the tax wasn't set up correctly, they won't be in charge correctly 
     
     
  
 
 
	 00:24:28
     ◼ 
      
     ►  
     and this is back taxes and they want interest on that as well to be paid. 
     
     
  
 
 
	 00:24:32
     ◼ 
      
     ►  
     There is an open letter on apple.com in all of the European websites today. So if you're 
     
     
  
 
 
	 00:24:40
     ◼ 
      
     ►  
     in Europe you can see this is from Tim Cook and he's explaining kind of the fact that 
     
     
  
 
 
	 00:24:45
     ◼ 
      
     ►  
     Apple have put a lot of time and money into Ireland and they've put a lot of people there 
     
     
  
 
 
	 00:24:49
     ◼ 
      
     ►  
     and because of their Irish base, they employ 1.5 million people across all of Europe. 
     
     
  
 
 
	 00:24:54
     ◼ 
      
     ►  
     And they are saying that the European Commission is wrong and that this is kind of crazy stuff 
     
     
  
 
 
	 00:25:00
     ◼ 
      
     ►  
     and it's going to have wide reaching effects. And Tim Cook has mentioned again how like, 
     
     
  
 
 
	 00:25:05
     ◼ 
      
     ►  
     they're the biggest taxpayer in the US, they're the biggest taxpayer in Europe, 
     
     
  
 
 
	 00:25:08
     ◼ 
      
     ►  
     they're the biggest taxpayer in the world. They keep kind of going on that and he throws in again 
     
     
  
 
 
	 00:25:13
     ◼ 
      
     ►  
     about the idea of there being more tax reform and that there needs to be tax reform so money can 
     
     
  
 
 
	 00:25:17
     ◼ 
      
     ►  
     move more freely around different companies. So this is a horrible mess. And the thing 
     
     
  
 
 
	 00:25:23
     ◼ 
      
     ►  
     that I find just the most interesting is like, Europe is getting involved in this and is 
     
     
  
 
 
	 00:25:29
     ◼ 
      
     ►  
     passing a law down to Ireland to say this company owes you money, but the Irish government 
     
     
  
 
 
	 00:25:36
     ◼ 
      
     ►  
     and Apple are both going to appeal the decision. It's very weird. Again, like not to get too 
     
     
  
 
 
	 00:25:42
     ◼ 
      
     ►  
     too political, but this is the type of stuff that made people want to leave the European 
     
     
  
 
 
	 00:25:46
     ◼ 
      
     ►  
     Union. It's these types of rules. It's like the European Commission, because Ireland is 
     
     
  
 
 
	 00:25:51
     ◼ 
      
     ►  
     part of the EU, is telling Ireland how to run their country. And this is kind of, in 
     
     
  
 
 
	 00:25:57
     ◼ 
      
     ►  
     a way, I guess the kind of the way it works, because they're all one big thing, but it's 
     
     
  
 
 
	 00:26:02
     ◼ 
      
     ►  
     just really sticky. And I know that there are a bunch of holes in the stuff that I'm 
     
     
  
 
 
	 00:26:06
     ◼ 
      
     ►  
     talking about, because I don't understand tax law completely. But that's kind of the 
     
     
  
 
 
	 00:26:10
     ◼ 
      
     ►  
     the gist of it as I understand it, 
     
     
  
 
 
	 00:26:11
     ◼ 
      
     ►  
     that there were tax breaks for everyone, 
     
     
  
 
 
	 00:26:14
     ◼ 
      
     ►  
     they're I guess being changed, 
     
     
  
 
 
	 00:26:16
     ◼ 
      
     ►  
     and the European Commission is saying 
     
     
  
 
 
	 00:26:18
     ◼ 
      
     ►  
     that Apple got extra special ones, 
     
     
  
 
 
	 00:26:19
     ◼ 
      
     ►  
     and everybody's saying that. 
     
     
  
 
 
	 00:26:21
     ◼ 
      
     ►  
     - Yeah, what I find really interesting in Cook's letter 
     
     
  
 
 
	 00:26:25
     ◼ 
      
     ►  
     is that he really leans into the fact 
     
     
  
 
 
	 00:26:27
     ◼ 
      
     ►  
     that this is a very old setup. 
     
     
  
 
 
	 00:26:30
     ◼ 
      
     ►  
     I mean, he opens the letter 36 years ago, 
     
     
  
 
 
	 00:26:32
     ◼ 
      
     ►  
     and there's a picture of like 1980 bearded Steve Jobs 
     
     
  
 
 
	 00:26:36
     ◼ 
      
     ►  
     looking at a workbench of people working. 
     
     
  
 
 
	 00:26:38
     ◼ 
      
     ►  
     - And it's in black and white. 
     
     
  
 
 
	 00:26:39
     ◼ 
      
     ►  
     - Yeah, they had color photos then, 
     
     
  
 
 
	 00:26:41
     ◼ 
      
     ►  
     but you ran it through your Instagram filter 
     
     
  
 
 
	 00:26:43
     ◼ 
      
     ►  
     to make it look old. 
     
     
  
 
 
	 00:26:44
     ◼ 
      
     ►  
     He is trying to build the case that, you know, 
     
     
  
 
 
	 00:26:49
     ◼ 
      
     ►  
     this is, if there was something fishy going on here, 
     
     
  
 
 
	 00:26:54
     ◼ 
      
     ►  
     like, this has been said for so long 
     
     
  
 
 
	 00:26:57
     ◼ 
      
     ►  
     that that would have come to light, right? 
     
     
  
 
 
	 00:26:59
     ◼ 
      
     ►  
     And he is reiterating that we, Apple, 
     
     
  
 
 
	 00:27:03
     ◼ 
      
     ►  
     has done everything that it's supposed to do, 
     
     
  
 
 
	 00:27:06
     ◼ 
      
     ►  
     and that this is some sort of like, 
     
     
  
 
 
	 00:27:10
     ◼ 
      
     ►  
     you know, reaching back into history and saying, 
     
     
  
 
 
	 00:27:11
     ◼ 
      
     ►  
     "Oh no, you should have done it differently, 
     
     
  
 
 
	 00:27:13
     ◼ 
      
     ►  
     "and we're going to hold you to a standard 
     
     
  
 
 
	 00:27:15
     ◼ 
      
     ►  
     "that wasn't set way back then." 
     
     
  
 
 
	 00:27:18
     ◼ 
      
     ►  
     And you know, that's a little weird, 
     
     
  
 
 
	 00:27:21
     ◼ 
      
     ►  
     and it's, you know, no doubt it's a lot of money, 
     
     
  
 
 
	 00:27:25
     ◼ 
      
     ►  
     no doubt Apple could, you know, if it comes to it, 
     
     
  
 
 
	 00:27:27
     ◼ 
      
     ►  
     Apple's got the money, but I think for Apple, 
     
     
  
 
 
	 00:27:29
     ◼ 
      
     ►  
     it's more about the statement that it makes, 
     
     
  
 
 
	 00:27:31
     ◼ 
      
     ►  
     that's the principle. 
     
     
  
 
 
	 00:27:32
     ◼ 
      
     ►  
     Yeah, we were in an agreement, and it's not like, 
     
     
  
 
 
	 00:27:35
     ◼ 
      
     ►  
     It would be different if the government of Ireland and Apple disagreed on it, right? 
     
     
  
 
 
	 00:27:41
     ◼ 
      
     ►  
     If Ireland was suddenly saying, "No, you're right. The European, these new laws, the statement 
     
     
  
 
 
	 00:27:47
     ◼ 
      
     ►  
     coming down is true, Apple. You do owe us money." But they're not saying that they're 
     
     
  
 
 
	 00:27:51
     ◼ 
      
     ►  
     in agreement. And that's really what makes it so strange. 
     
     
  
 
 
	 00:27:54
     ◼ 
      
     ►  
     Now, I don't understand a lot about taxes, but I also kind of understand the position 
     
     
  
 
 
	 00:28:01
     ◼ 
      
     ►  
     that this can be wrong in the sense that let's assume that I'm friends with the Italian 
     
     
  
 
 
	 00:28:05
     ◼ 
      
     ►  
     prime minister and like we're personally friends and we're talking over dinner and and he goes like 
     
     
  
 
 
	 00:28:11
     ◼ 
      
     ►  
     look you want to bring in more maxoris employees in italy i'm gonna give you a discount on taxes 
     
     
  
 
 
	 00:28:15
     ◼ 
      
     ►  
     and we agree on that but it's not really permitted by law and so even if we have an agreement um 
     
     
  
 
 
	 00:28:23
     ◼ 
      
     ►  
     because we're friends because i'm bringing jobs i cannot really get a discount on taxes because it's 
     
     
  
 
 
	 00:28:28
     ◼ 
      
     ►  
     you know everyone pays the same taxes so i don't know now well this is what the european commission 
     
     
  
 
 
	 00:28:34
     ◼ 
      
     ►  
     is saying has happened, right? Like they are saying that this is what has occurred. 
     
     
  
 
 
	 00:28:39
     ◼ 
      
     ►  
     Right, there was an illegal state aid to Apple. So I kinda, if that's true, it kinda makes sense, 
     
     
  
 
 
	 00:28:48
     ◼ 
      
     ►  
     because I get it that you had an agreement, but that agreement is not permitted by law. 
     
     
  
 
 
	 00:28:53
     ◼ 
      
     ►  
     If that is in fact true. If that is the truth, yes. 
     
     
  
 
 
	 00:28:56
     ◼ 
      
     ►  
     Because both Apple and the Irish government are saying that isn't true. 
     
     
  
 
 
	 00:28:59
     ◼ 
      
     ►  
     Which is, I look at these things and I'm like, man. 
     
     
  
 
 
	 00:29:03
     ◼ 
      
     ►  
     I mean you're saying it and if you're being truthful here great but man if there's like 
     
     
  
 
 
	 00:29:08
     ◼ 
      
     ►  
     just one little thing you're int-ru-ible. I don't you know I look at these things and I'm like I 
     
     
  
 
 
	 00:29:15
     ◼ 
      
     ►  
     tell you my my feeling about this is right this has clearly uncovered the fact that the system 
     
     
  
 
 
	 00:29:20
     ◼ 
      
     ►  
     is broken right there is something wrong with the system maybe it's not to the tune of 13 billion 
     
     
  
 
 
	 00:29:26
     ◼ 
      
     ►  
     dollars or euros I should say but there is something obviously that people aren't happy 
     
     
  
 
 
	 00:29:32
     ◼ 
      
     ►  
     happy with tax, the European Commission unhappy with tax. I feel like what this should do, 
     
     
  
 
 
	 00:29:38
     ◼ 
      
     ►  
     these types of things should spark change. Going backwards and changing stuff isn't right. 
     
     
  
 
 
	 00:29:43
     ◼ 
      
     ►  
     If the Irish government was saying Apple owed them this money and the European Commission 
     
     
  
 
 
	 00:29:49
     ◼ 
      
     ►  
     was saying Apple owed them this money, I think I would feel differently about this and say, 
     
     
  
 
 
	 00:29:54
     ◼ 
      
     ►  
     "Apple, maybe you should pay this money if everyone's saying you owe this." But the fact 
     
     
  
 
 
	 00:29:58
     ◼ 
      
     ►  
     that the Irish government is saying that it's not owed and it's 13 billion euros. 
     
     
  
 
 
	 00:30:02
     ◼ 
      
     ►  
     That would really help Ireland. 
     
     
  
 
 
	 00:30:05
     ◼ 
      
     ►  
     That's where I'm kind of like, maybe. 
     
     
  
 
 
	 00:30:07
     ◼ 
      
     ►  
     Yeah, but I mean, there could be so many reasons 
     
     
  
 
 
	 00:30:11
     ◼ 
      
     ►  
     why the Irish government doesn't want money. 
     
     
  
 
 
	 00:30:13
     ◼ 
      
     ►  
     Now, let's assume the worst case scenario and that the, you know, 
     
     
  
 
 
	 00:30:16
     ◼ 
      
     ►  
     the Irish government is corrupted and they're taking bribes from Apple 
     
     
  
 
 
	 00:30:19
     ◼ 
      
     ►  
     not to get the money. 
     
     
  
 
 
	 00:30:20
     ◼ 
      
     ►  
     Yeah. And they're saying, no, no, no, we don't want the money. 
     
     
  
 
 
	 00:30:23
     ◼ 
      
     ►  
     It's cool. It's cool. 
     
     
  
 
 
	 00:30:23
     ◼ 
      
     ►  
     But then another government in 10 years says, look, we should have got the money. 
     
     
  
 
 
	 00:30:27
     ◼ 
      
     ►  
     Yeah, no, I'm trying to be like paint the perfect picture right with this. 
     
     
  
 
 
	 00:30:31
     ◼ 
      
     ►  
     You kind of just be like, if this is the case, then maybe we should change tax law going forward, 
     
     
  
 
 
	 00:30:37
     ◼ 
      
     ►  
     right? Like this is clearly highlighted an issue. But you're right. It could be someone's getting 
     
     
  
 
 
	 00:30:42
     ◼ 
      
     ►  
     bribed or the Irish government really don't want Apple to leave because of how much money they do 
     
     
  
 
 
	 00:30:47
     ◼ 
      
     ►  
     make from them. Right. Right. And I feel like that's why the Irish government is going to bat 
     
     
  
 
 
	 00:30:53
     ◼ 
      
     ►  
     for Apple anyway, not that I'm saying it's illicit, but I feel like that's why they're 
     
     
  
 
 
	 00:30:57
     ◼ 
      
     ►  
     going to bat for them because they want that relationship to remain. 
     
     
  
 
 
	 00:31:02
     ◼ 
      
     ►  
     And like Cook says in his article, A, it's a lot of jobs, but B, if this is upheld, then 
     
     
  
 
 
	 00:31:10
     ◼ 
      
     ►  
     it opens the door for lots of other companies in Ireland and across Europe to be at risk 
     
     
  
 
 
	 00:31:18
     ◼ 
      
     ►  
     of the same thing, right? 
     
     
  
 
 
	 00:31:19
     ◼ 
      
     ►  
     So if Apple pays this or if it moves forward, then they can say the same thing to Facebook 
     
     
  
 
 
	 00:31:24
     ◼ 
      
     ►  
     or Dropbox or Microsoft or any of these other companies that are in Ireland and across Europe 
     
     
  
 
 
	 00:31:28
     ◼ 
      
     ►  
     saying, "Hey, we know when you moved here, this wasn't the law, but we're going to retroactively 
     
     
  
 
 
	 00:31:32
     ◼ 
      
     ►  
     tax you for things in the past." 
     
     
  
 
 
	 00:31:35
     ◼ 
      
     ►  
     That's tricky. 
     
     
  
 
 
	 00:31:36
     ◼ 
      
     ►  
     That's a slippery slope and it's- 
     
     
  
 
 
	 00:31:38
     ◼ 
      
     ►  
     Because they probably never would have moved there, right? 
     
     
  
 
 
 
	 00:31:41
     ◼ 
      
     ►  
     And when it's time to expand, that's not where they're going to expand. 
     
     
  
 
 
	 00:31:44
     ◼ 
      
     ►  
     And if it's time to move people around, you know where they're going to pull out of. 
     
     
  
 
 
	 00:31:48
     ◼ 
      
     ►  
     Yes, it's a lot of money into their coffers, but the risk on the side of the European Commission 
     
     
  
 
 
	 00:31:55
     ◼ 
      
     ►  
     is startlingly high and something that could have drastic effects. 
     
     
  
 
 
	 00:32:01
     ◼ 
      
     ►  
     If Apple pulls out, someone in the chat room said 6,000 jobs in Cork alone. 
     
     
  
 
 
	 00:32:06
     ◼ 
      
     ►  
     That's a bunch of people out of work. 
     
     
  
 
 
	 00:32:09
     ◼ 
      
     ►  
     You know, they're those those employees are caught in between 
     
     
  
 
 
	 00:32:12
     ◼ 
      
     ►  
     The the company and the country and the Commission and that's that's terrible. I 
     
     
  
 
 
	 00:32:18
     ◼ 
      
     ►  
     Hope that like whatever this is 
     
     
  
 
 
	 00:32:21
     ◼ 
      
     ►  
     However, this results like it just works out right like if Apple do owe this money then they should pay it 
     
     
  
 
 
	 00:32:26
     ◼ 
      
     ►  
     but if they don't owe it like I hope that it just gets fixed because this is clearly like 
     
     
  
 
 
	 00:32:30
     ◼ 
      
     ►  
     Apple has a lot of 
     
     
  
 
 
	 00:32:33
     ◼ 
      
     ►  
     spotlight on it right now on them right now about tax stuff. 
     
     
  
 
 
	 00:32:37
     ◼ 
      
     ►  
     This is clearly a big thing for Tim 
     
     
  
 
 
	 00:32:39
     ◼ 
      
     ►  
     and his administration now. 
     
     
  
 
 
	 00:32:42
     ◼ 
      
     ►  
     Everyone is just caring about how much tax money they have. 
     
     
  
 
 
	 00:32:45
     ◼ 
      
     ►  
     And they've just got a big target on their back 
     
     
  
 
 
	 00:32:46
     ◼ 
      
     ►  
     because they have all of the profit, right? 
     
     
  
 
 
	 00:32:49
     ◼ 
      
     ►  
     It's just there. 
     
     
  
 
 
	 00:32:50
     ◼ 
      
     ►  
     So all of these governments seem like 
     
     
  
 
 
	 00:32:52
     ◼ 
      
     ►  
     that they're going after them, 
     
     
  
 
 
	 00:32:53
     ◼ 
      
     ►  
     or these institutions are going after them 
     
     
  
 
 
	 00:32:55
     ◼ 
      
     ►  
     to pay taxes and stuff like that now, right? 
     
     
  
 
 
	 00:32:56
     ◼ 
      
     ►  
     Like America wants different tax from them 
     
     
  
 
 
	 00:32:59
     ◼ 
      
     ►  
     and there's things there, 
     
     
  
 
 
	 00:33:00
     ◼ 
      
     ►  
     and now Europe wants different tax from them. 
     
     
  
 
 
	 00:33:02
     ◼ 
      
     ►  
     I just hope that it can get fixed and it looks like it will 
     
     
  
 
 
	 00:33:05
     ◼ 
      
     ►  
     because I mean eventually, 
     
     
  
 
 
	 00:33:07
     ◼ 
      
     ►  
     I think a lot of these institutions, 
     
     
  
 
 
	 00:33:09
     ◼ 
      
     ►  
     they kind of have to give up to the fact 
     
     
  
 
 
	 00:33:11
     ◼ 
      
     ►  
     of how much money Apple can give them if it's done right. 
     
     
  
 
 
	 00:33:13
     ◼ 
      
     ►  
     And I think that this stuff just is like the scare tactic 
     
     
  
 
 
	 00:33:17
     ◼ 
      
     ►  
     to bully them into actually doing something. 
     
     
  
 
 
	 00:33:20
     ◼ 
      
     ►  
     At least that's my hope 
     
     
  
 
 
	 00:33:20
     ◼ 
      
     ►  
     because otherwise this is just gonna get real messy. 
     
     
  
 
 
	 00:33:23
     ◼ 
      
     ►  
     - It wouldn't happen if Federico 
     
     
  
 
 
	 00:33:25
     ◼ 
      
     ►  
     had been elected vice president 
     
     
  
 
 
	 00:33:26
     ◼ 
      
     ►  
     of special business over all of Europe. 
     
     
  
 
 
	 00:33:28
     ◼ 
      
     ►  
     - That is true though. 
     
     
  
 
 
	 00:33:29
     ◼ 
      
     ►  
     - I just told you. 
     
     
  
 
 
 
	 00:33:31
     ◼ 
      
     ►  
     No, but I bet Federico would have those lunches with Tim like he was going to have with the 
     
     
  
 
 
	 00:33:35
     ◼ 
      
     ►  
     French Prime Minister and give him... 
     
     
  
 
 
	 00:33:37
     ◼ 
      
     ►  
     What's the Italian one? Sorry. 
     
     
  
 
 
	 00:33:38
     ◼ 
      
     ►  
     Sorry, the Italian Prime Minister and give him something. You know, I know that you would 
     
     
  
 
 
	 00:33:42
     ◼ 
      
     ►  
     do that. That's what the special is in the business. 
     
     
  
 
 
	 00:33:45
     ◼ 
      
     ►  
     There you go. 
     
     
  
 
 
	 00:33:46
     ◼ 
      
     ►  
     I'm not sure about that. 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     Talking about dodgy relationships, let's just talk about Spotify and Apple real quick. There 
     
     
  
 
 
	 00:33:53
     ◼ 
      
     ►  
     was a Bloomberg article that came out earlier this week about how Spotify has been retaliating 
     
     
  
 
 
	 00:34:00
     ◼ 
      
     ►  
     against musicians who use Apple Music exclusives by making their songs harder to find and they 
     
     
  
 
 
	 00:34:06
     ◼ 
      
     ►  
     don't feature them and they won't feature them in any of their featured playlists now. 
     
     
  
 
 
	 00:34:10
     ◼ 
      
     ►  
     So like when Spotify creates those big playlists they're not going to put their songs in there. 
     
     
  
 
 
	 00:34:14
     ◼ 
      
     ►  
     So let me understand. Spotify's strategy to go against Apple Music is to make Spotify 
     
     
  
 
 
	 00:34:18
     ◼ 
      
     ►  
     worse by not having the songs people want to listen to? Um, okay. 
     
     
  
 
 
	 00:34:24
     ◼ 
      
     ►  
     Yes in theory like you can still find it like Spotify is saying they don't tamper with search results, but like 
     
     
  
 
 
	 00:34:32
     ◼ 
      
     ►  
     Anecdotal evidence is saying that these songs seem to be a bit buried like this is Spotify 
     
     
  
 
 
	 00:34:38
     ◼ 
      
     ►  
     Trying to throw their weight around right they want to be where the exclusives are I mean 
     
     
  
 
 
	 00:34:43
     ◼ 
      
     ►  
     And they still have the majority of the users so maybe you don't want to upset them 
     
     
  
 
 
	 00:34:48
     ◼ 
      
     ►  
     But I think you know Apple has all of the money right they can probably offer more money to these artists 
     
     
  
 
 
	 00:34:53
     ◼ 
      
     ►  
     as Spotify can for these timed exclusives. 
     
     
  
 
 
	 00:34:56
     ◼ 
      
     ►  
     - Yeah, I really don't feel like this is a good strategy 
     
     
  
 
 
 
	 00:35:00
     ◼ 
      
     ►  
     I mean, I do understand the personal feeling 
     
     
  
 
 
	 00:35:04
     ◼ 
      
     ►  
     of retaliation against Apple, 
     
     
  
 
 
	 00:35:05
     ◼ 
      
     ►  
     but from a practical point of view, 
     
     
  
 
 
	 00:35:07
     ◼ 
      
     ►  
     from a business perspective, 
     
     
  
 
 
	 00:35:08
     ◼ 
      
     ►  
     not featuring the songs people wanna have on your service, 
     
     
  
 
 
	 00:35:11
     ◼ 
      
     ►  
     prominently in playlists or in search, 
     
     
  
 
 
	 00:35:14
     ◼ 
      
     ►  
     it is stupid, honestly. 
     
     
  
 
 
	 00:35:15
     ◼ 
      
     ►  
     - It is making the product worse, 
     
     
  
 
 
	 00:35:17
     ◼ 
      
     ►  
     but this is what happens 
     
     
  
 
 
	 00:35:19
     ◼ 
      
     ►  
     in these company-to-company cold wars. 
     
     
  
 
 
	 00:35:21
     ◼ 
      
     ►  
     So the Spotify app, this came out like in May, right? 
     
     
  
 
 
	 00:35:26
     ◼ 
      
     ►  
     Remember the Spotify app got blocked by Apple 
     
     
  
 
 
	 00:35:29
     ◼ 
      
     ►  
     because they were trying to get people 
     
     
  
 
 
	 00:35:30
     ◼ 
      
     ►  
     to sign up for their website instead? 
     
     
  
 
 
	 00:35:33
     ◼ 
      
     ►  
     There has not been an update to the Spotify application 
     
     
  
 
 
	 00:35:36
     ◼ 
      
     ►  
     since the 23rd of May. 
     
     
  
 
 
	 00:35:38
     ◼ 
      
     ►  
     That update is still blocked. 
     
     
  
 
 
	 00:35:40
     ◼ 
      
     ►  
     - I'm on the Spotify test flight, 
     
     
  
 
 
	 00:35:42
     ◼ 
      
     ►  
     so I get to update with the beta build. 
     
     
  
 
 
	 00:35:44
     ◼ 
      
     ►  
     But yeah, on the app store, there hasn't been an update. 
     
     
  
 
 
	 00:35:46
     ◼ 
      
     ►  
     - Maybe still trying to get it through, 
     
     
  
 
 
	 00:35:48
     ◼ 
      
     ►  
     but Apple won't allow it, right? 
     
     
  
 
 
	 00:35:50
     ◼ 
      
     ►  
     are still blocking them, it hasn't been updated since May, like this is the fight that they're 
     
     
  
 
 
	 00:35:55
     ◼ 
      
     ►  
     in right now. And another thing, I think this is way worse than like blocking Frank Ocean 
     
     
  
 
 
	 00:36:02
     ◼ 
      
     ►  
     and Taylor Swift. If a lesser known artist uses the Beats 1 show to have their music 
     
     
  
 
 
	 00:36:09
     ◼ 
      
     ►  
     introduced by Zane Lowe, this is also something where these retaliatory practices will kick 
     
     
  
 
 
	 00:36:17
     ◼ 
      
     ►  
     So if like a new artist gets like that record of the week or the world exclusive, whatever they call that, I can't remember, world track, world music track, I don't know. 
     
     
  
 
 
 
	 00:36:29
     ◼ 
      
     ►  
     Always on, world music track exclusive. 
     
     
  
 
 
 
 
 
	 00:36:34
     ◼ 
      
     ►  
     I think that's what they call it. 
     
     
  
 
 
	 00:36:35
     ◼ 
      
     ►  
     Yeah, it's a full title, like a bunch of commas and all of these words. 
     
     
  
 
 
	 00:36:38
     ◼ 
      
     ►  
     It's a complete thought around music. 
     
     
  
 
 
	 00:36:40
     ◼ 
      
     ►  
     It's a complete hashtag also. 
     
     
  
 
 
	 00:36:43
     ◼ 
      
     ►  
     I can't wait to do it. 
     
     
  
 
 
	 00:36:45
     ◼ 
      
     ►  
     Ah, you got it! Ah, I was just setting that one up! 
     
     
  
 
 
	 00:36:48
     ◼ 
      
     ►  
     Anyway, so if a lesser known artist gets that thing that we just explained and they get played on Beats 1, 
     
     
  
 
 
	 00:36:54
     ◼ 
      
     ►  
     they will also be buried and not have their music featured. 
     
     
  
 
 
	 00:36:58
     ◼ 
      
     ►  
     So this is Spotify clearly losing on all grounds of Apple, right? 
     
     
  
 
 
	 00:37:01
     ◼ 
      
     ►  
     Like everything that they've tried to do is not working because they're not getting what they want. 
     
     
  
 
 
	 00:37:06
     ◼ 
      
     ►  
     So now they're trying to go from the bottom up. 
     
     
  
 
 
	 00:37:09
     ◼ 
      
     ►  
     They're now trying to attack the artists to try and attack Apple. 
     
     
  
 
 
	 00:37:14
     ◼ 
      
     ►  
     It's a messy war and unfortunately as always with these types of things the people that 
     
     
  
 
 
	 00:37:18
     ◼ 
      
     ►  
     lose out are the consumers and the people that pay for their music for Spotify. 
     
     
  
 
 
	 00:37:23
     ◼ 
      
     ►  
     I mean at least the stuff's not being held off right? 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     They're not saying it's not going to be in the library but they're just hiding it from 
     
     
  
 
 
 
	 00:37:32
     ◼ 
      
     ►  
     This week's episode is also brought to you by Eero. 
     
     
  
 
 
	 00:37:35
     ◼ 
      
     ►  
     These days everything that we have in our homes require an internet connection and that 
     
     
  
 
 
	 00:37:39
     ◼ 
      
     ►  
     is an increasingly growing number of devices. 
     
     
  
 
 
	 00:37:42
     ◼ 
      
     ►  
     our phones and computers need wifi, but also our speakers, thermostats, light bulbs, front 
     
     
  
 
 
	 00:37:47
     ◼ 
      
     ►  
     door locks, security cameras, everything is needing them. 
     
     
  
 
 
	 00:37:50
     ◼ 
      
     ►  
     And we're always using heavy data services now, Netflix, Hulu, Spotify, you know, even 
     
     
  
 
 
	 00:37:55
     ◼ 
      
     ►  
     whether their music is there or not, for our home entertainment. 
     
     
  
 
 
	 00:37:59
     ◼ 
      
     ►  
     Wifi is the foundation of all of it. 
     
     
  
 
 
	 00:38:01
     ◼ 
      
     ►  
     But wifi is tricky, it's broken, it's messy. 
     
     
  
 
 
	 00:38:04
     ◼ 
      
     ►  
     If you went into a room in your house and plugged your iPhone into the wall and it wasn't 
     
     
  
 
 
	 00:38:09
     ◼ 
      
     ►  
     going to charge because the electricity connection wasn't good in that part of the house. You 
     
     
  
 
 
	 00:38:13
     ◼ 
      
     ►  
     will have somebody come out and fix that immediately because that's crazy, it wouldn't happen. 
     
     
  
 
 
	 00:38:16
     ◼ 
      
     ►  
     But this is something that so many people have to deal with every day with WiFi. There 
     
     
  
 
 
	 00:38:21
     ◼ 
      
     ►  
     are dead zones, we have to sit and look at buffering for a long time because to get the 
     
     
  
 
 
	 00:38:25
     ◼ 
      
     ►  
     best connection, the best possible connection today you need to have some kind of distributed 
     
     
  
 
 
	 00:38:29
     ◼ 
      
     ►  
     system, not just one router that just produces the WiFi signal for your whole house that 
     
     
  
 
 
	 00:38:35
     ◼ 
      
     ►  
     that sits in the bottom corner somewhere, 
     
     
  
 
 
	 00:38:37
     ◼ 
      
     ►  
     you need to have distributed systems 
     
     
  
 
 
	 00:38:39
     ◼ 
      
     ►  
     so you can get the connection all over your house 
     
     
  
 
 
	 00:38:41
     ◼ 
      
     ►  
     really easily, and this is super expensive to do, 
     
     
  
 
 
	 00:38:43
     ◼ 
      
     ►  
     but not anymore, because now you have Eero. 
     
     
  
 
 
	 00:38:45
     ◼ 
      
     ►  
     With Eero, you can install an enterprise-grade WiFi system 
     
     
  
 
 
	 00:38:48
     ◼ 
      
     ►  
     in your home in just a few minutes. 
     
     
  
 
 
	 00:38:50
     ◼ 
      
     ►  
     This isn't just an extender. 
     
     
  
 
 
	 00:38:51
     ◼ 
      
     ►  
     Each Eero box has two radios inside, 
     
     
  
 
 
	 00:38:54
     ◼ 
      
     ►  
     so it keeps your connection fast, 
     
     
  
 
 
	 00:38:56
     ◼ 
      
     ►  
     keeps everything in sync on one network name. 
     
     
  
 
 
	 00:38:58
     ◼ 
      
     ►  
     You don't need multiple network names. 
     
     
  
 
 
	 00:38:59
     ◼ 
      
     ►  
     It shares it all through your house. 
     
     
  
 
 
	 00:39:01
     ◼ 
      
     ►  
     They have an iOS and Android app 
     
     
  
 
 
	 00:39:03
     ◼ 
      
     ►  
     that will let you set it up super simply, 
     
     
  
 
 
	 00:39:05
     ◼ 
      
     ►  
     and also so you can manage everything and all of the updates and stuff to your system 
     
     
  
 
 
	 00:39:09
     ◼ 
      
     ►  
     will happen overnight which is lovely like they just put a new parental control feature 
     
     
  
 
 
	 00:39:12
     ◼ 
      
     ►  
     in which easily lets you manage different access for different family members in your 
     
     
  
 
 
 
	 00:39:17
     ◼ 
      
     ►  
     This stuff is all done up overnight on the system when it's not being used so your 
     
     
  
 
 
	 00:39:21
     ◼ 
      
     ►  
     Eero box is constantly kept up to date. 
     
     
  
 
 
	 00:39:23
     ◼ 
      
     ►  
     Now Stephen I know that you have an Eero. 
     
     
  
 
 
	 00:39:26
     ◼ 
      
     ►  
     What was kind of like some of the process like? 
     
     
  
 
 
	 00:39:27
     ◼ 
      
     ►  
     What's some of the benefits that you've seen? 
     
     
  
 
 
	 00:39:30
     ◼ 
      
     ►  
     It's super easy to set up which is nice. 
     
     
  
 
 
	 00:39:32
     ◼ 
      
     ►  
     A lot of these systems are using multiple access points. 
     
     
  
 
 
	 00:39:36
     ◼ 
      
     ►  
     It requires some sort of controller or, you know, like central unit to tell them what 
     
     
  
 
 
 
	 00:39:42
     ◼ 
      
     ►  
     And with the Eero, it's just an iPhone app. 
     
     
  
 
 
	 00:39:44
     ◼ 
      
     ►  
     So you set one up on your iPhone and then you go and you plug in a second one. 
     
     
  
 
 
	 00:39:48
     ◼ 
      
     ►  
     It does a good job of telling you kind of where they should be. 
     
     
  
 
 
	 00:39:51
     ◼ 
      
     ►  
     So our new house is sort of shaped like an L and it, you know, I put the first one up 
     
     
  
 
 
	 00:39:57
     ◼ 
      
     ►  
     and said, hey, you need to be within kind of this number of feet. 
     
     
  
 
 
	 00:39:59
     ◼ 
      
     ►  
     helpful if you have line of sight and it all just walks you through it in a very 
     
     
  
 
 
	 00:40:02
     ◼ 
      
     ►  
     friendly way on the iPhone app which is nice and it doesn't require an ethernet 
     
     
  
 
 
	 00:40:07
     ◼ 
      
     ►  
     drop at every place so my old house had an ethernet network that I put in the 
     
     
  
 
 
	 00:40:11
     ◼ 
      
     ►  
     new house does not have that I haven't done that yet and it doesn't really 
     
     
  
 
 
	 00:40:14
     ◼ 
      
     ►  
     matter because it uses this this wireless network to share information 
     
     
  
 
 
	 00:40:18
     ◼ 
      
     ►  
     between the two that you don't see as the user and it's just really like 
     
     
  
 
 
	 00:40:23
     ◼ 
      
     ►  
     friendly to use that's the adjective I keep coming back to a lot of this stuff 
     
     
  
 
 
	 00:40:26
     ◼ 
      
     ►  
     is so hard and so complicated and even Apple's own airport system to do more than one of 
     
     
  
 
 
	 00:40:31
     ◼ 
      
     ►  
     them gets a little crazy and with Eero that's what they're designed to do and you don't 
     
     
  
 
 
	 00:40:36
     ◼ 
      
     ►  
     have to be a rocket scientist to figure it out. 
     
     
  
 
 
	 00:40:39
     ◼ 
      
     ►  
     The average house in the US is easily covered by two or three Eero devices so a three pack 
     
     
  
 
 
	 00:40:43
     ◼ 
      
     ►  
     that they'll sell you is a really good starting point. If you live in a large space you can 
     
     
  
 
 
	 00:40:47
     ◼ 
      
     ►  
     add up to ten in total and because of Eero's 30 day money back guarantee you can always 
     
     
  
 
 
	 00:40:51
     ◼ 
      
     ►  
     return one or more if your Eero's don't end up needing, you don't need as many as you 
     
     
  
 
 
	 00:40:56
     ◼ 
      
     ►  
     thought you did right? If you buy a three pack but you only need two, just send one 
     
     
  
 
 
	 00:40:59
     ◼ 
      
     ►  
     of them back, 30 day money back guarantee, nice and simple. If you want to find out more 
     
     
  
 
 
	 00:41:03
     ◼ 
      
     ►  
     about how to get an Eero for yourself just go to Eero.com that's E-E-R-O.com and because 
     
     
  
 
 
	 00:41:08
     ◼ 
      
     ►  
     you listen to this show you'll get yourself free overnight shipping. Just select overnight 
     
     
  
 
 
	 00:41:12
     ◼ 
      
     ►  
     shipping when you get to the checkout and enter the code connected and it will be applied. 
     
     
  
 
 
	 00:41:16
     ◼ 
      
     ►  
     Thank you so much to Eero for their support of this show and Relay your fan. 
     
     
  
 
 
	 00:41:21
     ◼ 
      
     ►  
     So Apple Watch 2 rumors, Stephen would you like to take this away? 
     
     
  
 
 
	 00:41:26
     ◼ 
      
     ►  
     I would like to take it away. 
     
     
  
 
 
	 00:41:27
     ◼ 
      
     ►  
     So kind of building on a couple of different stories, we had one a couple weeks ago saying 
     
     
  
 
 
	 00:41:34
     ◼ 
      
     ►  
     that the Apple Watch 2 would come out and the Apple Watch 1, the current Apple Watch, 
     
     
  
 
 
	 00:41:39
     ◼ 
      
     ►  
     would be upgraded somehow but stay on sale. 
     
     
  
 
 
	 00:41:42
     ◼ 
      
     ►  
     And then this report out just a couple days ago has some more detail about what the Apple 
     
     
  
 
 
	 00:41:47
     ◼ 
      
     ►  
     Watch 2 could bring to the table. 
     
     
  
 
 
	 00:41:49
     ◼ 
      
     ►  
     So bigger battery, GPS, barometer, bigger batteries in my list twice for some reason 
     
     
  
 
 
	 00:41:55
     ◼ 
      
     ►  
     I guess we're really excited about that. 
     
     
  
 
 
	 00:41:56
     ◼ 
      
     ►  
     Bigger battery, bigger, bigger, bigger, right? 
     
     
  
 
 
	 00:41:58
     ◼ 
      
     ►  
     The more you say it the bigger it gets. 
     
     
  
 
 
	 00:42:00
     ◼ 
      
     ►  
     And it's the first hardware leak we've had of the Apple Watch. 
     
     
  
 
 
	 00:42:04
     ◼ 
      
     ►  
     These battery components popped up online. 
     
     
  
 
 
	 00:42:07
     ◼ 
      
     ►  
     So there's some strategy in play here I think it's fun to talk about because this is the 
     
     
  
 
 
	 00:42:12
     ◼ 
      
     ►  
     first time we will have had an Apple Watch revision. 
     
     
  
 
 
	 00:42:15
     ◼ 
      
     ►  
     Really they've added new stuff, new bands and new cases but the first time we've had 
     
     
  
 
 
	 00:42:19
     ◼ 
      
     ►  
     maybe a new product in this line and it really seems like they're going to do 
     
     
  
 
 
	 00:42:23
     ◼ 
      
     ►  
     the the iPad thing so the you know is this like revised Apple watch one going 
     
     
  
 
 
	 00:42:29
     ◼ 
      
     ►  
     to drop below the current prices which as of our recording 38 millimeters $299 
     
     
  
 
 
	 00:42:34
     ◼ 
      
     ►  
     42 millimeter is $349. Will Apple watch one revision special edition whatever 
     
     
  
 
 
	 00:42:43
     ◼ 
      
     ►  
     will that fall below that price point so Apple can get in the door cheaper and 
     
     
  
 
 
	 00:42:47
     ◼ 
      
     ►  
     and compete more directly with Fitbit in that price range. 
     
     
  
 
 
	 00:42:50
     ◼ 
      
     ►  
     Does the Apple Watch 2 come in more expensive 
     
     
  
 
 
	 00:42:54
     ◼ 
      
     ►  
     and the Apple Watch 1 is there 
     
     
  
 
 
	 00:42:55
     ◼ 
      
     ►  
     just to hold those price points? 
     
     
  
 
 
	 00:42:56
     ◼ 
      
     ►  
     Like, I don't know, does the Apple Watch 1 
     
     
  
 
 
	 00:42:59
     ◼ 
      
     ►  
     become the zombie iPad 2 that never dies 
     
     
  
 
 
	 00:43:02
     ◼ 
      
     ►  
     and people get sad that the A5 is still around? 
     
     
  
 
 
	 00:43:05
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 00:43:06
     ◼ 
      
     ►  
     It's just fun to debate that strategy. 
     
     
  
 
 
	 00:43:07
     ◼ 
      
     ►  
     So I was curious what you guys thought 
     
     
  
 
 
	 00:43:09
     ◼ 
      
     ►  
     about what we could see from a strategy perspective 
     
     
  
 
 
	 00:43:14
     ◼ 
      
     ►  
     with the Apple Watch 2. 
     
     
  
 
 
	 00:43:15
     ◼ 
      
     ►  
     - Seems like the Apple Watch 2 
     
     
  
 
 
	 00:43:16
     ◼ 
      
     ►  
     is gonna be the first type of product not to get thinner on a revision. So it sounds 
     
     
  
 
 
	 00:43:22
     ◼ 
      
     ►  
     like from the rumors we're gonna get the same design but just with more stuff inside. Which 
     
     
  
 
 
	 00:43:27
     ◼ 
      
     ►  
     I think makes sense, because I really don't need my watch to be thinner at this point, 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     I guess. I also think that having a cheaper watch makes sense for consumers. I don't know 
     
     
  
 
 
	 00:43:40
     ◼ 
      
     ►  
     if it's the best idea in terms of app ecosystem, 
     
     
  
 
 
	 00:43:45
     ◼ 
      
     ►  
     in terms of software performance over time, 
     
     
  
 
 
	 00:43:47
     ◼ 
      
     ►  
     because I mean, we're getting a bunch of nice improvements 
     
     
  
 
 
	 00:43:49
     ◼ 
      
     ►  
     with watchOS 3, but it still remains a pretty slow device. 
     
     
  
 
 
	 00:43:53
     ◼ 
      
     ►  
     You know, the S1, the built-in system on a chip, 
     
     
  
 
 
	 00:43:57
     ◼ 
      
     ►  
     it's not gonna stand the test of time in three to four years 
     
     
  
 
 
	 00:44:01
     ◼ 
      
     ►  
     and I really don't wanna see a repeat 
     
     
  
 
 
	 00:44:02
     ◼ 
      
     ►  
     of the iPad 2 situation. 
     
     
  
 
 
	 00:44:04
     ◼ 
      
     ►  
     So maybe it's just gonna be a stopgap solution, 
     
     
  
 
 
	 00:44:08
     ◼ 
      
     ►  
     you know, to have an Apple Watch first generation at a discounted price this year, 
     
     
  
 
 
	 00:44:13
     ◼ 
      
     ►  
     and next year, or maybe in two years, just gonna go away and we'll have an Apple Watch 2 at a discounted price. 
     
     
  
 
 
	 00:44:20
     ◼ 
      
     ►  
     So I think it makes sense for now for Apple, it makes sense for people like my mom, 
     
     
  
 
 
	 00:44:24
     ◼ 
      
     ►  
     you know, my mom got a used Apple Watch because she didn't want to pay the full price. 
     
     
  
 
 
	 00:44:29
     ◼ 
      
     ►  
     So I think it makes total sense to have a cheaper option. 
     
     
  
 
 
	 00:44:32
     ◼ 
      
     ►  
     I'm just afraid, you know, it's gonna be a problem for apps, 
     
     
  
 
 
	 00:44:35
     ◼ 
      
     ►  
     But then again, maybe people just don't use that many apps on the watch. 
     
     
  
 
 
	 00:44:38
     ◼ 
      
     ►  
     Maybe people just use Apple apps and those are gonna be fine with watchOS 3. 
     
     
  
 
 
	 00:44:42
     ◼ 
      
     ►  
     I think it makes sense. 
     
     
  
 
 
	 00:44:44
     ◼ 
      
     ►  
     I don't think we're gonna see this applied to the edition model at all. 
     
     
  
 
 
	 00:44:50
     ◼ 
      
     ►  
     Like, I don't even know if the edition is gonna be available in the Apple Watch 2. 
     
     
  
 
 
	 00:44:54
     ◼ 
      
     ►  
     I mean, they've already kind of dried up, right? 
     
     
  
 
 
	 00:44:56
     ◼ 
      
     ►  
     It's hard to get your eyes on one now. 
     
     
  
 
 
 
	 00:44:58
     ◼ 
      
     ►  
     I think it's gonna be a one-off thing that Apple did for the first generation model. 
     
     
  
 
 
	 00:45:03
     ◼ 
      
     ►  
     kind of be a collector's item. I'll get right on that adding it to the collection. Oh god 
     
     
  
 
 
	 00:45:09
     ◼ 
      
     ►  
     and that's how we said goodbye to Steven. So Federica you said that you don't want your 
     
     
  
 
 
	 00:45:15
     ◼ 
      
     ►  
     watch to be thinner and I understand that I mean I do but but I want other things more 
     
     
  
 
 
	 00:45:24
     ◼ 
      
     ►  
     so like I do want to be thinner it could be way thinner this thing is huge right like 
     
     
  
 
 
	 00:45:29
     ◼ 
      
     ►  
     It could be way thinner than this. I would be very happy if it was. However, I want faster 
     
     
  
 
 
	 00:45:34
     ◼ 
      
     ►  
     performance and therefore probably better battery. I want all of that instead. I want 
     
     
  
 
 
	 00:45:40
     ◼ 
      
     ►  
     my watch to be more useful and in the same form factor I'm fine with that. Like I want 
     
     
  
 
 
	 00:45:45
     ◼ 
      
     ►  
     to be less frustrated with my Apple Watch because when I'm less frustrated with it I 
     
     
  
 
 
	 00:45:49
     ◼ 
      
     ►  
     use it more and more and I want to keep using it more and more. There are things I want 
     
     
  
 
 
	 00:45:52
     ◼ 
      
     ►  
     to do on it that can't be done or I try to do and they just fail too many times. I want 
     
     
  
 
 
	 00:45:58
     ◼ 
      
     ►  
     all of that stuff to be fixed. And if it means that we keep the same form factor for another 
     
     
  
 
 
	 00:46:03
     ◼ 
      
     ►  
     iteration, I'm happy with that. 
     
     
  
 
 
	 00:46:05
     ◼ 
      
     ►  
     You know what I'm going to say to unpopular things that I want from the Apple Watch? I 
     
     
  
 
 
	 00:46:10
     ◼ 
      
     ►  
     want louder speakers. 
     
     
  
 
 
	 00:46:12
     ◼ 
      
     ►  
     So do I. It's not unpopular. I definitely want that. Because I take calls on mine and 
     
     
  
 
 
	 00:46:16
     ◼ 
      
     ►  
     it's ridiculous. 
     
     
  
 
 
	 00:46:17
     ◼ 
      
     ►  
     Yeah, exactly. Hold on. But I also want a camera. And I'll tell you why. I don't want 
     
     
  
 
 
	 00:46:21
     ◼ 
      
     ►  
     a selfie camera. I want a camera I can point and, you know, capture things from my hand. 
     
     
  
 
 
	 00:46:27
     ◼ 
      
     ►  
     I want a camera on my hand all the time. 
     
     
  
 
 
	 00:46:29
     ◼ 
      
     ►  
     And I feel like-- 
     
     
  
 
 
	 00:46:30
     ◼ 
      
     ►  
     - What are you creeping? 
     
     
  
 
 
	 00:46:32
     ◼ 
      
     ►  
     - No, no, not at all. 
     
     
  
 
 
	 00:46:33
     ◼ 
      
     ►  
     Actually for the opposite scenario. 
     
     
  
 
 
	 00:46:35
     ◼ 
      
     ►  
     Like you're, you know, in any kind of emergency situation, 
     
     
  
 
 
	 00:46:39
     ◼ 
      
     ►  
     you gotta take a picture without taking out your phone 
     
     
  
 
 
	 00:46:41
     ◼ 
      
     ►  
     or reaching for your phone, 
     
     
  
 
 
	 00:46:42
     ◼ 
      
     ►  
     or you wanna show something to someone in a hurry. 
     
     
  
 
 
	 00:46:46
     ◼ 
      
     ►  
     I think having a camera always on you, not with you, 
     
     
  
 
 
	 00:46:49
     ◼ 
      
     ►  
     but on you could be just as important as having, 
     
     
  
 
 
	 00:46:52
     ◼ 
      
     ►  
     you know, the SOS feature of watchOS 3, for example. 
     
     
  
 
 
	 00:46:56
     ◼ 
      
     ►  
     So I understand that but I want a camera they can't give me. 
     
     
  
 
 
	 00:46:59
     ◼ 
      
     ►  
     I want a camera that's good. If they're going to put one on here, 
     
     
  
 
 
	 00:47:03
     ◼ 
      
     ►  
     I want it to be able to take a decent picture, 
     
     
  
 
 
	 00:47:05
     ◼ 
      
     ►  
     which it's just not going to be able to do initially. 
     
     
  
 
 
	 00:47:08
     ◼ 
      
     ►  
     The camera's going to be horrific. 
     
     
  
 
 
	 00:47:10
     ◼ 
      
     ►  
     Sure. And maybe it's just going to be a face 10 camera, but you know. 
     
     
  
 
 
	 00:47:13
     ◼ 
      
     ►  
     That's, that's why I think that if they do ever put a camera on this thing, 
     
     
  
 
 
	 00:47:17
     ◼ 
      
     ►  
     like in its first iteration, it will be a selfie camera, 
     
     
  
 
 
	 00:47:21
     ◼ 
      
     ►  
     like a FaceTime calling camera because the camera technology will be not good. 
     
     
  
 
 
	 00:47:26
     ◼ 
      
     ►  
     to fit into that package. - Yeah, agreed. 
     
     
  
 
 
 
	 00:47:29
     ◼ 
      
     ►  
     The thinness is something that I only think about 
     
     
  
 
 
	 00:47:32
     ◼ 
      
     ►  
     if I'm wearing like a long sleeve dress shirt 
     
     
  
 
 
	 00:47:34
     ◼ 
      
     ►  
     and it's a little bit bulky, but I think that, you know, 
     
     
  
 
 
	 00:47:38
     ◼ 
      
     ►  
     if it comes to like thinness or band compatibility, 
     
     
  
 
 
	 00:47:42
     ◼ 
      
     ►  
     I think I want band compatibility for another year. 
     
     
  
 
 
	 00:47:45
     ◼ 
      
     ►  
     - I still think it can make it thinner 
     
     
  
 
 
	 00:47:46
     ◼ 
      
     ►  
     and still have band compatibility though. 
     
     
  
 
 
	 00:47:48
     ◼ 
      
     ►  
     - I mean, to a degree, I mean, looking at the side of it, 
     
     
  
 
 
	 00:47:50
     ◼ 
      
     ►  
     there's definitely, you know, they could taper 
     
     
  
 
 
	 00:47:52
     ◼ 
      
     ►  
     of the little Airstream trailer off the edges but I don't know the what's more 
     
     
  
 
 
	 00:47:59
     ◼ 
      
     ►  
     interesting to me is the the potential for things like the GPS and better 
     
     
  
 
 
	 00:48:04
     ◼ 
      
     ►  
     battery life you know I I don't if I go for a bike ride or a walk or something I 
     
     
  
 
 
	 00:48:13
     ◼ 
      
     ►  
     always take my phone as well so GPS on the watch won't solve the use case for 
     
     
  
 
 
	 00:48:20
     ◼ 
      
     ►  
     me that you know someone may need to get a hold of me or I may need to get a hold 
     
     
  
 
 
	 00:48:24
     ◼ 
      
     ►  
     of somebody. Especially bike riding like accidents happen people can get hurt and 
     
     
  
 
 
	 00:48:28
     ◼ 
      
     ►  
     it's important to have the ability to call somebody or call 911 or or at the 
     
     
  
 
 
	 00:48:33
     ◼ 
      
     ►  
     very least like have you know someone with find my friends could open it and 
     
     
  
 
 
	 00:48:37
     ◼ 
      
     ►  
     see where I am if I am you know late getting home or something like that and 
     
     
  
 
 
	 00:48:42
     ◼ 
      
     ►  
     so for me the watch GPS doesn't solve that but it would be nice for it to be 
     
     
  
 
 
	 00:48:48
     ◼ 
      
     ►  
     able to track if you don't care about any of that stuff you just want to go for a run 
     
     
  
 
 
	 00:48:52
     ◼ 
      
     ►  
     and you want you know Nike Fitness or MapMyRide or MapMyRun or whatever the current popular 
     
     
  
 
 
 
 
	 00:49:01
     ◼ 
      
     ►  
     RideMyMap, Strava. 
     
     
  
 
 
	 00:49:02
     ◼ 
      
     ►  
     1, 2, 3, RunTracker. 
     
     
  
 
 
	 00:49:03
     ◼ 
      
     ►  
     1, 2, 3, RunTracker is by far the best editor's choice in the app store. 
     
     
  
 
 
	 00:49:09
     ◼ 
      
     ►  
     Yeah, PimpMyRun also. 
     
     
  
 
 
	 00:49:10
     ◼ 
      
     ►  
     Yep, that's the Federico version. 
     
     
  
 
 
 
	 00:49:15
     ◼ 
      
     ►  
     go out running Gucci shoes. You're going to need to call 911 at the end of that. 
     
     
  
 
 
	 00:49:22
     ◼ 
      
     ►  
     So having all of that sort of stuff on the watch is really compelling and so I'm looking 
     
     
  
 
 
	 00:49:29
     ◼ 
      
     ►  
     forward to it but if the only difference between the one and the two is GPS and maybe not speed, 
     
     
  
 
 
	 00:49:35
     ◼ 
      
     ►  
     you know, if the speed was the same, I think I'd probably skip it but I assume that the 
     
     
  
 
 
	 00:49:40
     ◼ 
      
     ►  
     two is going to be drastically faster with better battery life and as good as watchOS 
     
     
  
 
 
	 00:49:45
     ◼ 
      
     ►  
     is on existing hardware it would only be better on something that is is faster 
     
     
  
 
 
	 00:49:50
     ◼ 
      
     ►  
     in of itself. I'm really unsure about upgrading like they're like I've got the 
     
     
  
 
 
	 00:49:55
     ◼ 
      
     ►  
     stainless steel one I like it I'm very curious as to how they're gonna sell 
     
     
  
 
 
	 00:50:01
     ◼ 
      
     ►  
     upgrading to someone like me like the GPS isn't a deal breaker. A faster chip 
     
     
  
 
 
	 00:50:06
     ◼ 
      
     ►  
     is all I need to upgrade like telling me the watch is gonna be faster more 
     
     
  
 
 
	 00:50:10
     ◼ 
      
     ►  
     capable that's the kind of the barrier to buying for me that's 
     
     
  
 
 
	 00:50:15
     ◼ 
      
     ►  
     kind of the main thing that I want to see. Like we're saying 
     
     
  
 
 
	 00:50:19
     ◼ 
      
     ►  
     about better battery life we don't need that like because the 
     
     
  
 
 
	 00:50:22
     ◼ 
      
     ►  
     battery life is great but you need it if it gets more powerful 
     
     
  
 
 
	 00:50:24
     ◼ 
      
     ►  
     right so that those two things need to go together I think. 
     
     
  
 
 
	 00:50:27
     ◼ 
      
     ►  
     And more importantly you need more battery if you want to have 
     
     
  
 
 
	 00:50:29
     ◼ 
      
     ►  
     a watch that's always on right because you want to have a watch 
     
     
  
 
 
	 00:50:33
     ◼ 
      
     ►  
     face that's on all the time. Even in a low power kind of 
     
     
  
 
 
	 00:50:36
     ◼ 
      
     ►  
     fashion like Android Wear does. 
     
     
  
 
 
	 00:50:38
     ◼ 
      
     ►  
     I'm not even expecting that that's a thing that they're going to give me, but it's something I really, really want. 
     
     
  
 
 
	 00:50:43
     ◼ 
      
     ►  
     I don't think it's going to be this thing. 
     
     
  
 
 
	 00:50:45
     ◼ 
      
     ►  
     I mean, so much of the appeal of wearing a watch is the fact that people are able to look at your watch face, right? 
     
     
  
 
 
	 00:50:50
     ◼ 
      
     ►  
     Whether the design, the colors, and right now you're just wearing a screen that's turned off all the time. 
     
     
  
 
 
	 00:50:56
     ◼ 
      
     ►  
     So sure, people can look at the steel, at the chrome, people can look at the bands, 
     
     
  
 
 
	 00:51:02
     ◼ 
      
     ►  
     but looking at the watch face, it's a whole other story. 
     
     
  
 
 
	 00:51:04
     ◼ 
      
     ►  
     So if you want to have a watch face that's always on, you're going to need more battery. 
     
     
  
 
 
	 00:51:07
     ◼ 
      
     ►  
     and GPS seems pretty much a given at this point. 
     
     
  
 
 
	 00:51:10
     ◼ 
      
     ►  
     I also heard from a reader a few weeks ago, and I'm not sure if this is still the case, 
     
     
  
 
 
	 00:51:15
     ◼ 
      
     ►  
     but apparently at WWDC, Apple announced that even on the Watch 1, 
     
     
  
 
 
	 00:51:22
     ◼ 
      
     ►  
     thanks to iOS 10 and WatchOS 3, you were able to go for a run, 
     
     
  
 
 
	 00:51:29
     ◼ 
      
     ►  
     and even without GPS, the watch was able to track your run without having to carry the iPhone with you. 
     
     
  
 
 
	 00:51:36
     ◼ 
      
     ►  
     And the feature was working up until beta 3, beta 4. 
     
     
  
 
 
	 00:51:40
     ◼ 
      
     ►  
     And then according to this person, I haven't tried because I didn't have the time, 
     
     
  
 
 
	 00:51:44
     ◼ 
      
     ►  
     the feature was removed. 
     
     
  
 
 
	 00:51:45
     ◼ 
      
     ►  
     So my interpretation is GPS is coming to the Apple Watch 2, 
     
     
  
 
 
	 00:51:49
     ◼ 
      
     ►  
     but they don't want to have the Watch 1 to kind of have a workaround for that 
     
     
  
 
 
	 00:51:53
     ◼ 
      
     ►  
     to make the feature even more exclusive for the Watch 2. 
     
     
  
 
 
	 00:51:56
     ◼ 
      
     ►  
     I don't know if this person was correct. 
     
     
  
 
 
	 00:51:58
     ◼ 
      
     ►  
     I don't know if the feature came back. 
     
     
  
 
 
	 00:52:00
     ◼ 
      
     ►  
     But this person was really upset because he told me 
     
     
  
 
 
	 00:52:02
     ◼ 
      
     ►  
     this was one of the best features of Watch OS 3 and iOS 10, 
     
     
  
 
 
	 00:52:05
     ◼ 
      
     ►  
     And now it's gone because they assume Apple wants to make it exclusive to the Watch 2 with native GPS. 
     
     
  
 
 
	 00:52:10
     ◼ 
      
     ►  
     Well they will enjoy the Watch 2 a lot then. 
     
     
  
 
 
	 00:52:13
     ◼ 
      
     ►  
     I guess this person. 
     
     
  
 
 
	 00:52:14
     ◼ 
      
     ►  
     It was really... I mean it's a great feature, you know, if you're a runner I can imagine you go out with your Watch, 
     
     
  
 
 
	 00:52:20
     ◼ 
      
     ►  
     you sing some music, you don't have to carry your iPhone on an ARP band with you. 
     
     
  
 
 
	 00:52:24
     ◼ 
      
     ►  
     And I mean it does sound convenient, honestly. 
     
     
  
 
 
	 00:52:27
     ◼ 
      
     ►  
     I would be very upset if the bands don't work with the new Watch. 
     
     
  
 
 
	 00:52:32
     ◼ 
      
     ►  
     I don't think they're gonna do that, I think it'd be crazy but I'd be very upset. 
     
     
  
 
 
	 00:52:36
     ◼ 
      
     ►  
     No, bands are the new lightning connector. They gotta stay compatible for several years. 
     
     
  
 
 
	 00:52:42
     ◼ 
      
     ►  
     I agree with that and I think especially if you're gonna be introducing them regularly 
     
     
  
 
 
	 00:52:46
     ◼ 
      
     ►  
     with the intention for people to build up a collection, then people are still gonna buy them 
     
     
  
 
 
	 00:52:52
     ◼ 
      
     ►  
     anyway, you don't need to obsolete them. So I hope that's the case. My only real concern now, 
     
     
  
 
 
	 00:52:58
     ◼ 
      
     ►  
     and this is something that Jason mentioned on upgrade is the idea of like if they just keep the sport as 
     
     
  
 
 
	 00:53:04
     ◼ 
      
     ►  
     the watch one and 
     
     
  
 
 
	 00:53:08
     ◼ 
      
     ►  
     Then the watch two is the other models. Yeah, so the soul is the cheap one, but then 
     
     
  
 
 
	 00:53:13
     ◼ 
      
     ►  
     What if I can only buy stainless steel, which I don't like that would be that would be upsetting to me 
     
     
  
 
 
	 00:53:20
     ◼ 
      
     ►  
     What would you what do you mean? I don't follow 
     
     
  
 
 
	 00:53:23
     ◼ 
      
     ►  
     So let's say they kept the sport around that's a cheap one and didn't make a new sport model 
     
     
  
 
 
	 00:53:28
     ◼ 
      
     ►  
     and maybe they made it another stainless steel model which was the watch 2. No I 
     
     
  
 
 
	 00:53:34
     ◼ 
      
     ►  
     don't think I agree that the if the Apple watch one stays around it would 
     
     
  
 
 
	 00:53:39
     ◼ 
      
     ►  
     only be in the aluminum but I think that the aluminum is is I mean it's got to be 
     
     
  
 
 
	 00:53:44
     ◼ 
      
     ►  
     the most popular one by far so I don't see them leaving that behind I think 
     
     
  
 
 
	 00:53:48
     ◼ 
      
     ►  
     that Apple watch 2 would also be in aluminum and I mean when the iPad 2 
     
     
  
 
 
	 00:53:53
     ◼ 
      
     ►  
     stayed around it looked more or less like the iPad 3 and 4 right like those 
     
     
  
 
 
	 00:53:58
     ◼ 
      
     ►  
     that I don't think that's new territory for them to break into so I completely 
     
     
  
 
 
	 00:54:02
     ◼ 
      
     ►  
     hope that you're correct I don't think your concern is is something that you 
     
     
  
 
 
	 00:54:06
     ◼ 
      
     ►  
     should stay up a night ever okay thank you sleep sleep sleep well my friend I 
     
     
  
 
 
	 00:54:12
     ◼ 
      
     ►  
     can now now I can sleep easy somebody wrote in robust and said do you think 
     
     
  
 
 
	 00:54:17
     ◼ 
      
     ►  
     that Apple will sell Apple watch 2 without a band or bracelet for people 
     
     
  
 
 
	 00:54:22
     ◼ 
      
     ►  
     that already have bought bands. What do you think? 
     
     
  
 
 
	 00:54:28
     ◼ 
      
     ►  
     I don't know. Maybe you could sell it without a band for people who want to use it as a 
     
     
  
 
 
 
	 00:54:32
     ◼ 
      
     ►  
     No, but like people that already have the bands, right? We have a bunch of bands. 
     
     
  
 
 
	 00:54:37
     ◼ 
      
     ►  
     I think it makes sense, but it seems un-Apple in the implementation, kind of. I mean, maybe 
     
     
  
 
 
	 00:54:44
     ◼ 
      
     ►  
     not, because it would be kind of like a Mac Mini. You just buy the "computer", quote-unquote. 
     
     
  
 
 
	 00:54:50
     ◼ 
      
     ►  
     I mean in a good way, not in terms of updates, but like the Mac Mini in the sense that you 
     
     
  
 
 
	 00:54:55
     ◼ 
      
     ►  
     just buy the CPU, the thing, and then you've got to connect all of the different accessories. 
     
     
  
 
 
	 00:55:02
     ◼ 
      
     ►  
     I don't think it's too absurd. 
     
     
  
 
 
	 00:55:03
     ◼ 
      
     ►  
     It'd just be weird to buy a watch without bands. 
     
     
  
 
 
	 00:55:06
     ◼ 
      
     ►  
     I mean, think about how weird it would look on the box. 
     
     
  
 
 
	 00:55:11
     ◼ 
      
     ►  
     Like just a screen, just a square? 
     
     
  
 
 
	 00:55:13
     ◼ 
      
     ►  
     I don't see them. 
     
     
  
 
 
	 00:55:15
     ◼ 
      
     ►  
     I see what the question is getting to, but I think they're going to sell it with bands 
     
     
  
 
 
	 00:55:20
     ◼ 
      
     ►  
     for everyone. 
     
     
  
 
 
	 00:55:21
     ◼ 
      
     ►  
     And honestly, I bought mine, my stainless steel with the black sport band, and I've 
     
     
  
 
 
	 00:55:27
     ◼ 
      
     ►  
     bought several since then. 
     
     
  
 
 
	 00:55:28
     ◼ 
      
     ►  
     Like the white sport band, which is my favorite, it's kind of grungy and gross, and I actually 
     
     
  
 
 
	 00:55:32
     ◼ 
      
     ►  
     have a little nick in it. 
     
     
  
 
 
	 00:55:33
     ◼ 
      
     ►  
     So if I had to buy it with a watch band again, I'd probably do it with the white one, so 
     
     
  
 
 
	 00:55:36
     ◼ 
      
     ►  
     I can refresh that one and retire the old one. 
     
     
  
 
 
	 00:55:40
     ◼ 
      
     ►  
     Yeah, I don't think they're going to do this. 
     
     
  
 
 
	 00:55:43
     ◼ 
      
     ►  
     I just thought it was an interesting thought experiment at least. 
     
     
  
 
 
	 00:55:47
     ◼ 
      
     ►  
     So we're expecting the Apple Watch 2 to be announced next week, come out in October, 
     
     
  
 
 
	 00:55:53
     ◼ 
      
     ►  
     let's say, alongside WatchOS 3 maybe. 
     
     
  
 
 
	 00:55:57
     ◼ 
      
     ►  
     And then, so we're in 2016, we're gonna see a new Apple Watch in 2018? 
     
     
  
 
 
	 00:56:02
     ◼ 
      
     ►  
     That's the idea, every two years? 
     
     
  
 
 
 
 
	 00:56:07
     ◼ 
      
     ►  
     I mean, what kind of schedule does the Apple Watch have? 
     
     
  
 
 
	 00:56:09
     ◼ 
      
     ►  
     Well, I think the initial schedule was skewed because they announced it kind of off kilter 
     
     
  
 
 
	 00:56:15
     ◼ 
      
     ►  
     And then they released it at a weird point and then they had to go around a little bit longer 
     
     
  
 
 
	 00:56:19
     ◼ 
      
     ►  
     It's like the iPad pros are gonna be like this, right? 
     
     
  
 
 
	 00:56:21
     ◼ 
      
     ►  
     They were like they were debuted in September and they won't get updated until like March 
     
     
  
 
 
	 00:56:27
     ◼ 
      
     ►  
     Right like so I think that it's gonna be that kind of thing 
     
     
  
 
 
	 00:56:31
     ◼ 
      
     ►  
     I think they might go yearly with it 
     
     
  
 
 
	 00:56:33
     ◼ 
      
     ►  
     Maybe at least initially whilst there's still a bunch of stuff that they can add on a relatively quick cycle 
     
     
  
 
 
	 00:56:39
     ◼ 
      
     ►  
     you know maybe. 
     
     
  
 
 
 
	 00:56:43
     ◼ 
      
     ►  
     Steven you have a dilemma is what our document says. 
     
     
  
 
 
	 00:56:47
     ◼ 
      
     ►  
     It is true. So my wife is on her second 
     
     
  
 
 
	 00:56:51
     ◼ 
      
     ►  
     Fitbit HR which they actually just announced the replacement for 
     
     
  
 
 
	 00:56:55
     ◼ 
      
     ►  
     yesterday. It's the Fitbit's got the heart rate sensor, got the little screen in it 
     
     
  
 
 
	 00:56:59
     ◼ 
      
     ►  
     and she has had 
     
     
  
 
 
	 00:57:03
     ◼ 
      
     ►  
     the first one failed, it would stop syncing and basically it would act 
     
     
  
 
 
	 00:57:07
     ◼ 
      
     ►  
     crazy it would lose time and add time and just like vibrate endlessly and so 
     
     
  
 
 
	 00:57:12
     ◼ 
      
     ►  
     connected to Fitbit they replaced it no questions asked and her second one is 
     
     
  
 
 
	 00:57:16
     ◼ 
      
     ►  
     starting to show the same symptoms of what I have dubbed Fitbit madness where 
     
     
  
 
 
	 00:57:21
     ◼ 
      
     ►  
     they just start to lose their minds a little bit and so she's frustrated with 
     
     
  
 
 
	 00:57:26
     ◼ 
      
     ►  
     it which is understandable and I suggested to her is like well you know 
     
     
  
 
 
	 00:57:31
     ◼ 
      
     ►  
     maybe we replace it with an Apple watch because she really likes that the 
     
     
  
 
 
	 00:57:36
     ◼ 
      
     ►  
     Fitbit HR shows you who's calling. So if her phone is in her bag or you know 
     
     
  
 
 
	 00:57:40
     ◼ 
      
     ►  
     somewhere else in the house she can see who's calling and she likes that 
     
     
  
 
 
	 00:57:44
     ◼ 
      
     ►  
     and she liked the idea of being able to see iMessages the same way. And so she 
     
     
  
 
 
	 00:57:50
     ◼ 
      
     ►  
     is pretty interested in the the 38 millimeter sport Apple Watch and now is 
     
     
  
 
 
	 00:57:57
     ◼ 
      
     ►  
     a really terrible time to buy probably unless the old Apple Watch stays around. 
     
     
  
 
 
	 00:58:00
     ◼ 
      
     ►  
     And you see these things going on sale. So Apple got the price a while 
     
     
  
 
 
	 00:58:05
     ◼ 
      
     ►  
     back earlier this week I think still Best Buy has them for like $60 less than 
     
     
  
 
 
	 00:58:11
     ◼ 
      
     ►  
     Apple's list price. Best Buy does this sometimes to bring people in the store 
     
     
  
 
 
	 00:58:15
     ◼ 
      
     ►  
     and sell you their fancy warranty but it's tempting there as well. She doesn't 
     
     
  
 
 
	 00:58:20
     ◼ 
      
     ►  
     really care about GPS we talked through that and she has the same concerns that 
     
     
  
 
 
	 00:58:25
     ◼ 
      
     ►  
     I do that you can't make a phone call still there's no way to like really know 
     
     
  
 
 
	 00:58:29
     ◼ 
      
     ►  
     I don't think unless they're doing something crazy that I can't foresee 
     
     
  
 
 
	 00:58:34
     ◼ 
      
     ►  
     see that this is gonna be part of finding my friends, 
     
     
  
 
 
	 00:58:37
     ◼ 
      
     ►  
     that that is still all tied to the iPhone 
     
     
  
 
 
	 00:58:39
     ◼ 
      
     ►  
     'cause it has a data connection. 
     
     
  
 
 
	 00:58:41
     ◼ 
      
     ►  
     And so she has the same concerns I do, 
     
     
  
 
 
	 00:58:42
     ◼ 
      
     ►  
     that GPS isn't quite enough for her 
     
     
  
 
 
	 00:58:44
     ◼ 
      
     ►  
     to leave her phone behind on a run. 
     
     
  
 
 
	 00:58:46
     ◼ 
      
     ►  
     And so she's not particularly interested in GPS either. 
     
     
  
 
 
	 00:58:52
     ◼ 
      
     ►  
     And so I've been debating, you know, 
     
     
  
 
 
	 00:58:54
     ◼ 
      
     ►  
     do I wait and see, which is what I'm going to do, 
     
     
  
 
 
	 00:58:58
     ◼ 
      
     ►  
     it's not really a real debate, 
     
     
  
 
 
	 00:58:59
     ◼ 
      
     ►  
     I'm gonna wait and see what Apple does 
     
     
  
 
 
	 00:59:00
     ◼ 
      
     ►  
     and if the Watch One comes down in price 
     
     
  
 
 
	 00:59:04
     ◼ 
      
     ►  
     or they replace it. 
     
     
  
 
 
	 00:59:05
     ◼ 
      
     ►  
     If they replace it, then surely something else, 
     
     
  
 
 
	 00:59:09
     ◼ 
      
     ►  
     you know, somebody else like Best Buy 
     
     
  
 
 
	 00:59:10
     ◼ 
      
     ►  
     or somebody else will take even more off 
     
     
  
 
 
	 00:59:12
     ◼ 
      
     ►  
     and I'll just get a one on sale if that's what she wants. 
     
     
  
 
 
	 00:59:15
     ◼ 
      
     ►  
     But I just found it interesting that after two years, 
     
     
  
 
 
	 00:59:17
     ◼ 
      
     ►  
     she has started thinking about it right at the time 
     
     
  
 
 
	 00:59:21
     ◼ 
      
     ►  
     of potential new watches. 
     
     
  
 
 
	 00:59:24
     ◼ 
      
     ►  
     And so I will be watching what they do with the old ones 
     
     
  
 
 
	 00:59:27
     ◼ 
      
     ►  
     very keenly and seeing if they will 
     
     
  
 
 
	 00:59:32
     ◼ 
      
     ►  
     do anything with the old ones, 
     
     
  
 
 
	 00:59:34
     ◼ 
      
     ►  
     I really think they're gonna come down in price. 
     
     
  
 
 
	 00:59:35
     ◼ 
      
     ►  
     I think they've gotta compete with the $199 Fitbit area. 
     
     
  
 
 
	 00:59:40
     ◼ 
      
     ►  
     And if that means buying a new watch, 
     
     
  
 
 
	 00:59:42
     ◼ 
      
     ►  
     then I think that's fine for a lot of people. 
     
     
  
 
 
	 00:59:44
     ◼ 
      
     ►  
     So I guess we'll see. 
     
     
  
 
 
	 00:59:46
     ◼ 
      
     ►  
     It's a pseudo dilemma, really, not a real dilemma. 
     
     
  
 
 
	 00:59:48
     ◼ 
      
     ►  
     - And the same kind of thing, 
     
     
  
 
 
	 00:59:50
     ◼ 
      
     ►  
     and I don't know what it would take Adina to upgrade hers. 
     
     
  
 
 
	 00:59:53
     ◼ 
      
     ►  
     Like I don't know if she has any interest 
     
     
  
 
 
	 00:59:54
     ◼ 
      
     ►  
     in doing it, really. 
     
     
  
 
 
	 00:59:56
     ◼ 
      
     ►  
     And I don't think that any of the features that I want, 
     
     
  
 
 
	 00:59:58
     ◼ 
      
     ►  
     she would care about enough to actually change it. 
     
     
  
 
 
 
	 01:00:02
     ◼ 
      
     ►  
     'Cause if you're not using a lot of apps, 
     
     
  
 
 
	 01:00:03
     ◼ 
      
     ►  
     and if you're using it for fitness tracking, 
     
     
  
 
 
	 01:00:06
     ◼ 
      
     ►  
     and you're using it for like incoming notifications. 
     
     
  
 
 
	 01:00:08
     ◼ 
      
     ►  
     - And having your calendar on your watch face 
     
     
  
 
 
	 01:00:10
     ◼ 
      
     ►  
     kind of stuff, you know? 
     
     
  
 
 
	 01:00:11
     ◼ 
      
     ►  
     - The speed isn't that big of a deal. 
     
     
  
 
 
	 01:00:14
     ◼ 
      
     ►  
     Like, I have gotten even less angsty about the speed 
     
     
  
 
 
	 01:00:19
     ◼ 
      
     ►  
     because I've just stopped using apps on it. 
     
     
  
 
 
	 01:00:21
     ◼ 
      
     ►  
     Like, it is for notifications and fitness, 
     
     
  
 
 
	 01:00:24
     ◼ 
      
     ►  
     and it's fine for that. 
     
     
  
 
 
	 01:00:26
     ◼ 
      
     ►  
     - And watchOS 3 is probably gonna make it a lot better. 
     
     
  
 
 
	 01:00:30
     ◼ 
      
     ►  
     - Yeah, and that's the other side of this coin, right? 
     
     
  
 
 
	 01:00:32
     ◼ 
      
     ►  
     That WatchOS 3 on introducing hardware is faster, 
     
     
  
 
 
	 01:00:36
     ◼ 
      
     ►  
     and does it cross that threshold into acceptable usage? 
     
     
  
 
 
	 01:00:41
     ◼ 
      
     ►  
     It may, and definitely for somebody 
     
     
  
 
 
	 01:00:43
     ◼ 
      
     ►  
     who's not gonna use it heavily, 
     
     
  
 
 
	 01:00:45
     ◼ 
      
     ►  
     then I think it would definitely be more than fine. 
     
     
  
 
 
	 01:00:47
     ◼ 
      
     ►  
     What I think's gonna happen is WatchOS 3 
     
     
  
 
 
	 01:00:49
     ◼ 
      
     ►  
     is going to extend the life of the original Apple Watch, 
     
     
  
 
 
	 01:00:53
     ◼ 
      
     ►  
     not make it shorter, right? 
     
     
  
 
 
	 01:00:55
     ◼ 
      
     ►  
     People complain that new iOS updates run slower 
     
     
  
 
 
	 01:00:58
     ◼ 
      
     ►  
     on older hardware and that's true sometimes and that sort of forces them 
     
     
  
 
 
	 01:01:02
     ◼ 
      
     ►  
     to update right so iOS 7 comes out and everybody with the iPhone 3GS or 
     
     
  
 
 
	 01:01:06
     ◼ 
      
     ►  
     whatever has to update. Definitely happens. I think the opposite is gonna 
     
     
  
 
 
	 01:01:12
     ◼ 
      
     ►  
     happen here where the watch one is so much better all of a sudden on watch OS 
     
     
  
 
 
	 01:01:18
     ◼ 
      
     ►  
     3 then people will be happy just to update their software and get another 
     
     
  
 
 
	 01:01:24
     ◼ 
      
     ►  
     year out of it. It's an interesting change, but something that I think will satisfy a 
     
     
  
 
 
	 01:01:30
     ◼ 
      
     ►  
     lot of people for another 12 or 18 months. 
     
     
  
 
 
	 01:01:34
     ◼ 
      
     ►  
     Should we take a break? 
     
     
  
 
 
	 01:01:37
     ◼ 
      
     ►  
     Let's take a break. 
     
     
  
 
 
	 01:01:38
     ◼ 
      
     ►  
     This week's episode is also brought to you by Pingdom. You can start monitoring your 
     
     
  
 
 
	 01:01:41
     ◼ 
      
     ►  
     websites today at pingdom.com/connected, and you'll get a 14-day free trial. And when you 
     
     
  
 
 
	 01:01:47
     ◼ 
      
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	 01:01:52
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	 01:02:32
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     breaks. And this isn't just your website going down, this could be maybe your contact form 
     
     
  
 
 
	 01:02:40
     ◼ 
      
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     or your e-commerce login or checkouts and all that sort of stuff. Maybe search functionality. 
     
     
  
 
 
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	 01:03:24
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     to get yourself a lovely 20% off. 
     
     
  
 
 
	 01:03:27
     ◼ 
      
     ►  
     Thank you so much to Pingdom for the continued support of this show, of Relay FM and also 
     
     
  
 
 
	 01:03:32
     ◼ 
      
     ►  
     for letting us know that our site's running nice and sweetly, which it does every week 
     
     
  
 
 
	 01:03:36
     ◼ 
      
     ►  
     with its little email and it makes me feel very happy when I see that it was all fine. 
     
     
  
 
 
	 01:03:41
     ◼ 
      
     ►  
     Everybody did a good job and it's like a little pat on the back from Pingdom. 
     
     
  
 
 
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     ◼ 
      
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     So even if things don't go down, you'll get a little pat on the back every week when you've 
     
     
  
 
 
	 01:03:48
     ◼ 
      
     ►  
     done it right and that's a nice little incentive to keep working. 
     
     
  
 
 
	 01:03:52
     ◼ 
      
     ►  
     Thank you Pingdom. 
     
     
  
 
 
	 01:03:54
     ◼ 
      
     ►  
     Mark Gurman has been on fire recently, posting many, many, many things and he surprised us 
     
     
  
 
 
	 01:04:01
     ◼ 
      
     ►  
     all yesterday with some news about the refreshments, the upcoming refreshments to the Mac lineup 
     
     
  
 
 
	 01:04:06
     ◼ 
      
     ►  
     and the iPad lineup as well. 
     
     
  
 
 
	 01:04:10
     ◼ 
      
     ►  
     So I want to break this down into the two different sections that Mark touched on. 
     
     
  
 
 
	 01:04:14
     ◼ 
      
     ►  
     We'll start off with the iPad. 
     
     
  
 
 
	 01:04:17
     ◼ 
      
     ►  
     Starts off with, and Federico I know this is important to you, Apple may roll out the 
     
     
  
 
 
	 01:04:22
     ◼ 
      
     ►  
     new iPad software features, so this may increase iPad software, doesn't give any details on 
     
     
  
 
 
	 01:04:28
     ◼ 
      
     ►  
     what they might be really, as part of an upgrade to the iOS operating system in the first half 
     
     
  
 
 
	 01:04:33
     ◼ 
      
     ►  
     of 2017, or save the enhancements for the next major iOS version later in the year. 
     
     
  
 
 
	 01:04:39
     ◼ 
      
     ►  
     I say spring or get the fudge out. That's how I feel. If we don't get these feet, if we have to wait until September for this stuff, I will be a very unhappy bunny. 
     
     
  
 
 
	 01:04:49
     ◼ 
      
     ►  
     I mean, last time I heard the plan was to, and I wrote this on McStories, the plan was to kind of split up iOS 10 and iPhone stuff in September and iPad stuff in the spring. 
     
     
  
 
 
	 01:04:59
     ◼ 
      
     ►  
     And it seems like Gurman heard the same thing, but he has the addition of, which seems like maybe a backup, you know, one of those backup plans that you gotta have in an article like this. 
     
     
  
 
 
	 01:05:08
     ◼ 
      
     ►  
     - Hedging your bets, you could say. 
     
     
  
 
 
	 01:05:10
     ◼ 
      
     ►  
     - Exactly, if it doesn't come out next spring, 
     
     
  
 
 
	 01:05:12
     ◼ 
      
     ►  
     it's gonna be in iOS 11. 
     
     
  
 
 
	 01:05:14
     ◼ 
      
     ►  
     But it's definitely at least some pockets of people 
     
     
  
 
 
	 01:05:19
     ◼ 
      
     ►  
     within Apple have shared with other people, 
     
     
  
 
 
	 01:05:22
     ◼ 
      
     ►  
     not just me, but I'm pretty sure Jason heard the same, 
     
     
  
 
 
	 01:05:25
     ◼ 
      
     ►  
     that was the plan to kind of have iPhone in September 
     
     
  
 
 
	 01:05:28
     ◼ 
      
     ►  
     and give more time to engineers and designers 
     
     
  
 
 
	 01:05:31
     ◼ 
      
     ►  
     to work on iPad stuff for spring to make it coincide 
     
     
  
 
 
	 01:05:34
     ◼ 
      
     ►  
     with an iPad event, with new iPads, 
     
     
  
 
 
	 01:05:36
     ◼ 
      
     ►  
     and maybe with like last year, maybe there could be a reveal of iOS 10.2, 10.3 in January 
     
     
  
 
 
	 01:05:45
     ◼ 
      
     ►  
     to have like an open beta so developers can adapt and then have a public reveal and public 
     
     
  
 
 
	 01:05:50
     ◼ 
      
     ►  
     launch in March or April. I think it makes sense, but German doesn't go into the details 
     
     
  
 
 
	 01:05:54
     ◼ 
      
     ►  
     really of what these software features for the iPad could be. I mean, it does mention 
     
     
  
 
 
	 01:05:58
     ◼ 
      
     ►  
     the Apple Pencil, which I know Myke, you have a few thoughts on. 
     
     
  
 
 
	 01:06:02
     ◼ 
      
     ►  
     The planned iPad update will include improvements to the Apple Pencil, a handwriting and drawing 
     
     
  
 
 
	 01:06:06
     ◼ 
      
     ►  
     style is aimed at professionals, according to one of the people. Apple has considered 
     
     
  
 
 
	 01:06:10
     ◼ 
      
     ►  
     allowing users to annotate objects in many applications across the whole operating system, 
     
     
  
 
 
	 01:06:14
     ◼ 
      
     ►  
     including in Mail, Safari, iMessage, similar to what Samsung offers on its Note smartphones, 
     
     
  
 
 
	 01:06:19
     ◼ 
      
     ►  
     the person said. Currently, Apple only supports pencil functionality in specifically developed 
     
     
  
 
 
 
	 01:06:24
     ◼ 
      
     ►  
     I do have lots of thoughts on this. I think that this and the early testing of this and 
     
     
  
 
 
	 01:06:28
     ◼ 
      
     ►  
     the attempted implementation of this is what broke pencil input in the previous betas in 
     
     
  
 
 
	 01:06:34
     ◼ 
      
     ►  
     in the, what beta was that? 
     
     
  
 
 
	 01:06:36
     ◼ 
      
     ►  
     Was it iOS 9, wasn't it? 
     
     
  
 
 
	 01:06:37
     ◼ 
      
     ►  
     So this was, was it release versions? 
     
     
  
 
 
 
 
	 01:06:42
     ◼ 
      
     ►  
     - 9.3, the beta's for 9.3, thank you Federico. 
     
     
  
 
 
	 01:06:45
     ◼ 
      
     ►  
     And that eventually came back, Apple said they were working 
     
     
  
 
 
	 01:06:47
     ◼ 
      
     ►  
     on some stuff and that's why, and now it's blah blah blah. 
     
     
  
 
 
	 01:06:51
     ◼ 
      
     ►  
     So I don't think that this additional feature 
     
     
  
 
 
	 01:06:55
     ◼ 
      
     ►  
     would stop the input that I've been using 
     
     
  
 
 
	 01:06:59
     ◼ 
      
     ►  
     and many of us use because I don't think 
     
     
  
 
 
	 01:07:00
     ◼ 
      
     ►  
     they wanna get into that again. 
     
     
  
 
 
	 01:07:02
     ◼ 
      
     ►  
     I think that there's two likelihoods here. 
     
     
  
 
 
	 01:07:05
     ◼ 
      
     ►  
     I think the least likely would be that there is some kind of software button 
     
     
  
 
 
	 01:07:08
     ◼ 
      
     ►  
     that you hit 
     
     
  
 
 
	 01:07:10
     ◼ 
      
     ►  
     in the OS. This could maybe be in Control Center or I thought that 
     
     
  
 
 
	 01:07:14
     ◼ 
      
     ►  
     maybe it could be 
     
     
  
 
 
	 01:07:15
     ◼ 
      
     ►  
     in the split view, like you slide over to split view, you hit this button 
     
     
  
 
 
	 01:07:18
     ◼ 
      
     ►  
     and it freezes the UI and you're then able to draw on it or take notes on it, that 
     
     
  
 
 
	 01:07:22
     ◼ 
      
     ►  
     kind of thing. 
     
     
  
 
 
	 01:07:23
     ◼ 
      
     ►  
     But what I actually think it's going to be 
     
     
  
 
 
	 01:07:25
     ◼ 
      
     ►  
     is a new pencil which has a button on it 
     
     
  
 
 
	 01:07:28
     ◼ 
      
     ►  
     and when you hit that button you can mark up whatever's on the screen. 
     
     
  
 
 
	 01:07:32
     ◼ 
      
     ►  
     And the reason I think this is because it allows Apple to sell more pencils to the next 
     
     
  
 
 
	 01:07:37
     ◼ 
      
     ►  
     upgrades of the iPad and it will keep that ASP up. 
     
     
  
 
 
	 01:07:41
     ◼ 
      
     ►  
     I think there's going to be all new function, like so I think we're going to see a smart 
     
     
  
 
 
	 01:07:45
     ◼ 
      
     ►  
     keyboard with the function row, not the touch screen one, but just like a general function 
     
     
  
 
 
 
	 01:07:51
     ◼ 
      
     ►  
     So I think with every update there will be new peripherals, like updates to the peripherals 
     
     
  
 
 
	 01:07:55
     ◼ 
      
     ►  
     as well because it keeps the ASP up. I think that's what Apple care about because if they 
     
     
  
 
 
	 01:08:00
     ◼ 
      
     ►  
     had the same pencil and the same keyboard, I'm just buying the iPad and I think they 
     
     
  
 
 
	 01:08:04
     ◼ 
      
     ►  
     want everyone to buy a whole new suite of products every single time. Am I crazy? 
     
     
  
 
 
	 01:08:09
     ◼ 
      
     ►  
     It could be. No, it could be. I mean, they could even justify the new pencil model with, 
     
     
  
 
 
	 01:08:13
     ◼ 
      
     ►  
     I don't know, reduced latency, you know, like a better recognition of touches, whatever, 
     
     
  
 
 
	 01:08:18
     ◼ 
      
     ►  
     better pressure sensitivity. They could bundle up other features in addition to, you know, 
     
     
  
 
 
	 01:08:22
     ◼ 
      
     ►  
     special market mode. I do wonder if Apple is institutionally against the idea of having a button on a pencil, 
     
     
  
 
 
	 01:08:30
     ◼ 
      
     ►  
     if only because of that beautiful white polished design. 
     
     
  
 
 
	 01:08:33
     ◼ 
      
     ►  
     Well, it could be on the top, and it wouldn't really change much. 
     
     
  
 
 
	 01:08:37
     ◼ 
      
     ►  
     Definitely interesting when you consider that Apple has been prototyping different versions of the pencil, 
     
     
  
 
 
	 01:08:43
     ◼ 
      
     ►  
     one with their eraser. They definitely played around with an iPad cover with the pencil holder. 
     
     
  
 
 
	 01:08:49
     ◼ 
      
     ►  
     So there's been a lot of tests within Apple to kind of have, to kind of reimagine the idea of a pencil and to kind of make it more part of the iPad with more versatility over the past few years. 
     
     
  
 
 
	 01:09:02
     ◼ 
      
     ►  
     And I think it'll be interesting to see kind of what Apple lands on for the next iPad Pro and the next Apple Pencil, if they think maybe having a button at this point is as, you know, a safe, you know, it's the good idea. 
     
     
  
 
 
	 01:09:17
     ◼ 
      
     ►  
     I think it makes sense to have special annotation modes in different apps, 
     
     
  
 
 
	 01:09:23
     ◼ 
      
     ►  
     especially when you consider that the iPad is being used more and more in the enterprise 
     
     
  
 
 
	 01:09:29
     ◼ 
      
     ►  
     to be able to mark up PDFs, to be able to mark up Safari web pages, and to kind of move more 
     
     
  
 
 
	 01:09:35
     ◼ 
      
     ►  
     naturally between touch input and pencil input with the special mode. I think it makes sense. 
     
     
  
 
 
	 01:09:41
     ◼ 
      
     ►  
     But I also want to see more integration between the way that you carry the iPad around, because right now it's already fragmented, right? 
     
     
  
 
 
	 01:09:50
     ◼ 
      
     ►  
     You gotta put the iPad with the Smart Cover, then you gotta remember the Pencil, there's a risk that you're gonna use the Pencil Tip, you're gonna lose the Pencil Cap. 
     
     
  
 
 
	 01:09:57
     ◼ 
      
     ►  
     I think there needs to be a better way to carry the Pencil around. 
     
     
  
 
 
	 01:10:01
     ◼ 
      
     ►  
     And I also do wonder, this is unrelated to the Pencil, but I also do wonder if eventually we're gonna have some kind of 3D touch on the iPad Pro. 
     
     
  
 
 
	 01:10:10
     ◼ 
      
     ►  
     iPad Pro. German doesn't mention 3D touch at all. He mentions faster displays, which to me sounds like maybe we're gonna get a resolution bump and maybe we're gonna get, like I said, reduced latency because when he mentions faster displays, he means the pencil performance is gonna be even better than it is right now. 
     
     
  
 
 
	 01:10:28
     ◼ 
      
     ►  
     So that sounds great, but will we ever get 3D touch? 
     
     
  
 
 
	 01:10:31
     ◼ 
      
     ►  
     Now, I've heard from quite a few people that there were all kinds of iPad prototypes with 3D touch, 
     
     
  
 
 
	 01:10:38
     ◼ 
      
     ►  
     but the main question is, it's a problem of ergonomics really. 
     
     
  
 
 
	 01:10:44
     ◼ 
      
     ►  
     How do you apply pressure on an iPad, on a smart cover, without risking making it fall over the table? 
     
     
  
 
 
	 01:10:49
     ◼ 
      
     ►  
     And there's all kinds of differences between the iPhone and the iPad. 
     
     
  
 
 
	 01:10:54
     ◼ 
      
     ►  
     It's the same reason why even if technically a race to wake in iOS 10 could have worked on the iPad, 
     
     
  
 
 
	 01:11:00
     ◼ 
      
     ►  
     it doesn't really make much sense because how do you race an iPad on a desk to turn it on? 
     
     
  
 
 
	 01:11:05
     ◼ 
      
     ►  
     So there are these ergonomical differences between the iPhone and the iPad you gotta keep in mind. 
     
     
  
 
 
	 01:11:11
     ◼ 
      
     ►  
     And I think it especially makes sense for 3D Touch to have this kind of drawing a line on the sand and saying, 
     
     
  
 
 
	 01:11:18
     ◼ 
      
     ►  
     and saying, "OK, 3D Touch is iPhone only." 
     
     
  
 
 
	 01:11:21
     ◼ 
      
     ►  
     But as we're seeing with iOS 10, 
     
     
  
 
 
	 01:11:23
     ◼ 
      
     ►  
     there's going to be a lot more features dependent 
     
     
  
 
 
	 01:11:27
     ◼ 
      
     ►  
     or at least made better by 3D Touch. 
     
     
  
 
 
	 01:11:30
     ◼ 
      
     ►  
     So the fact that you don't have those features on the iPad 
     
     
  
 
 
	 01:11:33
     ◼ 
      
     ►  
     kind of makes the experience worse 
     
     
  
 
 
	 01:11:35
     ◼ 
      
     ►  
     because you can 3D Touch on Control Center 
     
     
  
 
 
	 01:11:37
     ◼ 
      
     ►  
     when you cannot do the same on the iPad. 
     
     
  
 
 
	 01:11:38
     ◼ 
      
     ►  
     You can 3D Touch notifications on the phone 
     
     
  
 
 
	 01:11:40
     ◼ 
      
     ►  
     while you cannot do the same on the iPad, you gotta swipe. 
     
     
  
 
 
	 01:11:42
     ◼ 
      
     ►  
     And I know, Myke, that you're no fan of the swipe 
     
     
  
 
 
	 01:11:45
     ◼ 
      
     ►  
     to expand notifications. 
     
     
  
 
 
	 01:11:46
     ◼ 
      
     ►  
     - Don't like it. 
     
     
  
 
 
	 01:11:48
     ◼ 
      
     ►  
     Exactly. So eventually there has to be some kind of way to replicate 3D touch on the iPad. 
     
     
  
 
 
	 01:11:56
     ◼ 
      
     ►  
     And a few people say, "Well, that's going to be pressure sensitivity with the pencil." 
     
     
  
 
 
	 01:11:59
     ◼ 
      
     ►  
     Well, it's not an optimal solution because the pencil, again, is going to be something that you use to annotate, to draw. 
     
     
  
 
 
	 01:12:07
     ◼ 
      
     ►  
     Because you've got to understand, Myke, that Q and CGP Grey, I think, are in the minority of people who use the pencil for navigation. 
     
     
  
 
 
	 01:12:13
     ◼ 
      
     ►  
     I totally understand what you do, but I don't think it's the majority of people who use a pencil that way. 
     
     
  
 
 
	 01:12:18
     ◼ 
      
     ►  
     So, I wonder, basically I wonder, that's what I do, I sit down and wonder. 
     
     
  
 
 
	 01:12:23
     ◼ 
      
     ►  
     I just want to touch on why you said that minority, I agree, but we are a vocal minority. 
     
     
  
 
 
	 01:12:29
     ◼ 
      
     ►  
     Yes you are, yes you are, as we've seen you are. 
     
     
  
 
 
	 01:12:32
     ◼ 
      
     ►  
     Very vocal. Yeah, I agree with you, there's got to be something there, but I don't know what it is. 
     
     
  
 
 
	 01:12:37
     ◼ 
      
     ►  
     There's also a rumor, and we haven't mentioned this yet until now, but Germin's now talking about it. 
     
     
  
 
 
	 01:12:43
     ◼ 
      
     ►  
     talking about it. And I don't think it's coming from the same sources. He's quoting, is it 
     
     
  
 
 
	 01:12:48
     ◼ 
      
     ►  
     Ming, I can't say, is it Ming-Ji Kuo? I'm gonna go with. 
     
     
  
 
 
	 01:12:53
     ◼ 
      
     ►  
     Maybe Ming-Ji Kuo? 
     
     
  
 
 
	 01:12:55
     ◼ 
      
     ►  
     Ming-Ji Kuo, I think. And who did he write for? He's an analyst, right? 
     
     
  
 
 
	 01:12:59
     ◼ 
      
     ►  
     He's an analyst. 
     
     
  
 
 
	 01:13:00
     ◼ 
      
     ►  
     Ming-Ji Kuo, I'm gonna go with. And they have spoken about a 10.5 inch iPad Pro as a rumor. 
     
     
  
 
 
	 01:13:09
     ◼ 
      
     ►  
     And I've been thinking about this, like why would they do a 10.5 inch iPad Pro? 
     
     
  
 
 
	 01:13:14
     ◼ 
      
     ►  
     So we have a 9.7, a 10.5 and a 12.9, that's insane. 
     
     
  
 
 
	 01:13:18
     ◼ 
      
     ►  
     So I've been thinking about this and the way that I've settled upon this is that the 9.7 
     
     
  
 
 
	 01:13:23
     ◼ 
      
     ►  
     is kept for the Air model going forward and 10.5 and 12.9 become the Pro sizes. 
     
     
  
 
 
	 01:13:30
     ◼ 
      
     ►  
     So they actually have two sizes of Pro, they have the regular one and the mini. 
     
     
  
 
 
	 01:13:34
     ◼ 
      
     ►  
     And the reason I think they might do this is 10.5 inches, whilst it's not a lot bigger, 
     
     
  
 
 
	 01:13:39
     ◼ 
      
     ►  
     it will allow for bigger keyboards, software and hardware, which would be nicer, 
     
     
  
 
 
	 01:13:43
     ◼ 
      
     ►  
     and just that little bit more extra space on the screen for split view and stuff like that. 
     
     
  
 
 
	 01:13:47
     ◼ 
      
     ►  
     So 10.5, 12.9, okay. 
     
     
  
 
 
	 01:13:49
     ◼ 
      
     ►  
     And I think they won't do a 9.7 anymore. 
     
     
  
 
 
	 01:13:52
     ◼ 
      
     ►  
     Federico, what do you think? 
     
     
  
 
 
	 01:13:55
     ◼ 
      
     ►  
     I don't think the 9.7 format, you know, it's gonna stay on the Pro line. 
     
     
  
 
 
	 01:14:00
     ◼ 
      
     ►  
     I think going slightly bigger for the Small Pro makes more sense. 
     
     
  
 
 
	 01:14:04
     ◼ 
      
     ►  
     Again, especially when you consider split view and, you know, 
     
     
  
 
 
	 01:14:08
     ◼ 
      
     ►  
     the software keyboard with the shortcut bar, having just a little more space helps. 
     
     
  
 
 
	 01:14:14
     ◼ 
      
     ►  
     I don't know if the iPad mini is going to stay around, honestly, because it feels like 
     
     
  
 
 
	 01:14:19
     ◼ 
      
     ►  
     it's really being cannibalized by the bigger iPhones and it seems like the iPad is moving 
     
     
  
 
 
	 01:14:28
     ◼ 
      
     ►  
     more towards a pro-sumer, if you will, scenario. 
     
     
  
 
 
	 01:14:35
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:14:36
     ◼ 
      
     ►  
     Yeah, I don't know about that. I think this too, but then I also think to myself there's 
     
     
  
 
 
	 01:14:41
     ◼ 
      
     ►  
     probably also a strong chance that the iPad mini is the biggest selling iPad. Like I agree 
     
     
  
 
 
	 01:14:45
     ◼ 
      
     ►  
     with you, that's how I feel. Like Adina has an iPad mini and I think it's ridiculous. 
     
     
  
 
 
	 01:14:50
     ◼ 
      
     ►  
     Like it's basically the size of the phone, but she loves it and I really wonder because 
     
     
  
 
 
	 01:14:55
     ◼ 
      
     ►  
     it's the cheapest and it's small and it's probably really easy for kids. Steven, is 
     
     
  
 
 
 
	 01:15:00
     ◼ 
      
     ►  
     Yeah, I mean we've got a mini that the kids use and it's nice for that. My big problem 
     
     
  
 
 
	 01:15:06
     ◼ 
      
     ►  
     with the the theory is are you going to strand like is the 9.7 Pro that we have 
     
     
  
 
 
	 01:15:13
     ◼ 
      
     ►  
     now is that it's going to be stranded in time like the one and that's sort of 
     
     
  
 
 
	 01:15:18
     ◼ 
      
     ►  
     weird right because they made such a huge deal when they announced it that 9.7 
     
     
  
 
 
	 01:15:21
     ◼ 
      
     ►  
     is the ideal size for an iPad so we had to bring the Pro features to this size 
     
     
  
 
 
	 01:15:26
     ◼ 
      
     ►  
     you know it and it's not like they haven't done three sizes stuff like that 
     
     
  
 
 
	 01:15:30
     ◼ 
      
     ►  
     12, 15, and 17 inch powerbooks, but 10.5 and 9.7 are really close. I don't think 
     
     
  
 
 
	 01:15:38
     ◼ 
      
     ►  
     you'd be able to pick them out. No, and maybe those size differences 
     
     
  
 
 
	 01:15:43
     ◼ 
      
     ►  
     are inherently more noticeable on the iPad than they were on the powerbooks 
     
     
  
 
 
	 01:15:47
     ◼ 
      
     ►  
     because of the touch deal, right? You're touching the glass the whole time so 
     
     
  
 
 
	 01:15:52
     ◼ 
      
     ►  
     any additional size feels better. But I kind of think this whole thing 
     
     
  
 
 
	 01:15:57
     ◼ 
      
     ►  
     thing comes down to like there's some sort of weird misunderstanding in the 
     
     
  
 
 
	 01:16:00
     ◼ 
      
     ►  
     supply chain and this rumor and I don't I just don't know if they're gonna do it. 
     
     
  
 
 
	 01:16:05
     ◼ 
      
     ►  
     That said like you know I went from the 12.9 to the 9.7 and I said on MacPower 
     
     
  
 
 
	 01:16:11
     ◼ 
      
     ►  
     users a couple weeks ago that like I could kind of get behind an iPad Pro in 
     
     
  
 
 
	 01:16:17
     ◼ 
      
     ►  
     between the two sizes but it seems like it's awfully messy if they're gonna do 
     
     
  
 
 
	 01:16:22
     ◼ 
      
     ►  
     all three it seems like it's messy if the Pro gets a little bit bigger and 
     
     
  
 
 
	 01:16:27
     ◼ 
      
     ►  
     then the 9.7 becomes the error 3 or I think more likely the 9.7 would go away. 
     
     
  
 
 
	 01:16:32
     ◼ 
      
     ►  
     Yeah just disappear. But so like there's a lot of weirdness in there I don't think 
     
     
  
 
 
	 01:16:36
     ◼ 
      
     ►  
     there's any I don't think there's any clean way this gets done but uh you know 
     
     
  
 
 
	 01:16:43
     ◼ 
      
     ►  
     who knows it just seems right now I write it off as like some numbers got 
     
     
  
 
 
	 01:16:48
     ◼ 
      
     ►  
     weird somewhere or somebody measured the back case and not the screen or like 
     
     
  
 
 
	 01:16:51
     ◼ 
      
     ►  
     something is is off somewhere in this in this story. Let's talk about the Mac. I 
     
     
  
 
 
	 01:16:58
     ◼ 
      
     ►  
     remember that. Hello Macintosh updates coming as soon as October is what what 
     
     
  
 
 
	 01:17:05
     ◼ 
      
     ►  
     was being said by German. A part of the line so he's talking about a big line 
     
     
  
 
 
	 01:17:10
     ◼ 
      
     ►  
     refresh and he mentions new iMacs with USB C and the option to have better AMD 
     
     
  
 
 
	 01:17:16
     ◼ 
      
     ►  
     graphics chips. Mentions the MacBook Pro which we'll get to in a moment but also 
     
     
  
 
 
	 01:17:21
     ◼ 
      
     ►  
     a USB-C MacBook Air. Shocking. What? What? I don't understand. So my only 
     
     
  
 
 
	 01:17:31
     ◼ 
      
     ►  
     thought about why the MacBook Air may still be alive is, so the thought was the 
     
     
  
 
 
	 01:17:37
     ◼ 
      
     ►  
     MacBook Pro is going to get so much thinner and lighter it's gonna kind of be like a 
     
     
  
 
 
	 01:17:39
     ◼ 
      
     ►  
     MacBook Air and so the MacBook Air doesn't need to exist anymore. If the 
     
     
  
 
 
	 01:17:45
     ◼ 
      
     ►  
     current thinking I think is that the MacBook Pro, this new one, is not going 
     
     
  
 
 
	 01:17:49
     ◼ 
      
     ►  
     be tapered it's going to be a little thinner and a little bit lighter but 
     
     
  
 
 
	 01:17:52
     ◼ 
      
     ►  
     it's not really going to be a MacBook Air territory yet and so if you really 
     
     
  
 
 
	 01:17:56
     ◼ 
      
     ►  
     want it then and light you're stuck with the MacBook which is running the core M5 
     
     
  
 
 
	 01:18:00
     ◼ 
      
     ►  
     you know processor the much slower processor. With the MacBook Air you can 
     
     
  
 
 
	 01:18:04
     ◼ 
      
     ►  
     get an i5 or an i7 you get a loaded MacBook Air speed wise it's a pretty 
     
     
  
 
 
	 01:18:08
     ◼ 
      
     ►  
     good machine and removing the MacBook Air would leave a gap in between and I 
     
     
  
 
 
	 01:18:15
     ◼ 
      
     ►  
     think that the MacBook Air is extremely popular I see them I see MacBook Air is 
     
     
  
 
 
	 01:18:18
     ◼ 
      
     ►  
     just everywhere it seems and to remove it without having something that really 
     
     
  
 
 
	 01:18:24
     ◼ 
      
     ►  
     fits the the spot in the lineup that it held may be a little weird and so my 
     
     
  
 
 
	 01:18:30
     ◼ 
      
     ►  
     thought is now that the MacBook Pro is and the MacBook Air will kind of keep 
     
     
  
 
 
	 01:18:35
     ◼ 
      
     ►  
     the same relationship they've always had yes the air is thinner and lighter but 
     
     
  
 
 
	 01:18:38
     ◼ 
      
     ►  
     still really powerful the MacBook is like if you want thin and light and 
     
     
  
 
 
	 01:18:41
     ◼ 
      
     ►  
     don't care about anything else and the MacBook Pro is I need all the power I 
     
     
  
 
 
	 01:18:44
     ◼ 
      
     ►  
     can get to go and so I think the relationship between the three will 
     
     
  
 
 
	 01:18:48
     ◼ 
      
     ►  
     stick around. I do think that if they update to USB-C that that's got to be 
     
     
  
 
 
	 01:18:52
     ◼ 
      
     ►  
     the last one. Like I think that that we are getting much closer to the end of 
     
     
  
 
 
	 01:18:56
     ◼ 
      
     ►  
     the Map of Gar's life than the beginning of it but maybe the end is just not here 
     
     
  
 
 
	 01:19:01
     ◼ 
      
     ►  
     quite yet. And what's interesting as we've been recording actually this just 
     
     
  
 
 
	 01:19:06
     ◼ 
      
     ►  
     popped up there's a link over on the verges in the show notes and tells 
     
     
  
 
 
	 01:19:11
     ◼ 
      
     ►  
     announced Kirby Lake which is the successor to Skylake which is the CPU 
     
     
  
 
 
	 01:19:15
     ◼ 
      
     ►  
     family that Apple more or less skipped. What we've been waiting on are Skylake 
     
     
  
 
 
	 01:19:20
     ◼ 
      
     ►  
     MacBook Pros and now if they announce Skylake MacBook Pros I'm gonna be really 
     
     
  
 
 
	 01:19:26
     ◼ 
      
     ►  
     sad because now what is it Kaby Lake is out so maybe they're gonna go 
     
     
  
 
 
	 01:19:34
     ◼ 
      
     ►  
     with this instead of the Skylake maybe they're skipping Skylake completely who 
     
     
  
 
 
	 01:19:38
     ◼ 
      
     ►  
     knows I will leave the processor talk to ATP they do a really good job 
     
     
  
 
 
	 01:19:41
     ◼ 
      
     ►  
     breaking down the differences and why we should care. It's all a little bit over 
     
     
  
 
 
	 01:19:45
     ◼ 
      
     ►  
     my head but clearly it's time right that it is time. I don't think we're going to 
     
     
  
 
 
	 01:19:52
     ◼ 
      
     ►  
     see Mac shipping before Sierra. We're going to get to that in a minute with 
     
     
  
 
 
	 01:19:55
     ◼ 
      
     ►  
     the MacBook Pro but so what do they do? I guess that's the question right? Do they 
     
     
  
 
 
	 01:20:00
     ◼ 
      
     ►  
     announce MacBooks, Pros and iMacs and whatever at the event and say hey 
     
     
  
 
 
	 01:20:06
     ◼ 
      
     ►  
     they're going to be shipping in four weeks with Sierra? They could totally do 
     
     
  
 
 
	 01:20:11
     ◼ 
      
     ►  
     that there's a long history of that Apple saying we got new Macs gonna ship 
     
     
  
 
 
	 01:20:14
     ◼ 
      
     ►  
     next month they've done it for years and years and years and I think that if 
     
     
  
 
 
	 01:20:19
     ◼ 
      
     ►  
     Apple is only going to have one event they should do it in the event especially 
     
     
  
 
 
	 01:20:23
     ◼ 
      
     ►  
     the MacBook Pro if it's gonna get the overhaul that everyone says it's going 
     
     
  
 
 
	 01:20:27
     ◼ 
      
     ►  
     to get it a little too big for press like you know individual press meetings 
     
     
  
 
 
	 01:20:33
     ◼ 
      
     ►  
     like they'll invite somebody like Jason down and they'll show him the machine he 
     
     
  
 
 
	 01:20:36
     ◼ 
      
     ►  
     gets to write about it at an embargo and so does the virgin and gadget everybody 
     
     
  
 
 
	 01:20:39
     ◼ 
      
     ►  
     else. If the MacBook Pro has all these new features why not give it stage time? 
     
     
  
 
 
	 01:20:45
     ◼ 
      
     ►  
     It's your most popular computer, it's the one that there's a lot of pent-up 
     
     
  
 
 
	 01:20:49
     ◼ 
      
     ►  
     demand for. I mean I don't know, I mean it is wild to me the number of people I 
     
     
  
 
 
	 01:20:55
     ◼ 
      
     ►  
     know in the creative space that are not even nerds, like they don't listen to 
     
     
  
 
 
	 01:21:00
     ◼ 
      
     ►  
     this show but they they make video or they or they're photographers like they 
     
     
  
 
 
	 01:21:05
     ◼ 
      
     ►  
     work and they all need new MacBook Pros and they've all been waiting for new 
     
     
  
 
 
	 01:21:09
     ◼ 
      
     ►  
     MacBook Pros. I talked to a guy this past week, he's running a mid-2010 MacBook Pro 
     
     
  
 
 
	 01:21:13
     ◼ 
      
     ►  
     and he's like "I was going to update this year and they never came out." And so he's 
     
     
  
 
 
	 01:21:16
     ◼ 
      
     ►  
     just waiting. Like, there is demand for these things so why not give the people what they 
     
     
  
 
 
	 01:21:20
     ◼ 
      
     ►  
     want. Even if it's not shipping today, that's fine. Say "Hey, you can put your pre-orders 
     
     
  
 
 
	 01:21:24
     ◼ 
      
     ►  
     in or, you know, at the end of the month they're going to ship in these configs and these prices." 
     
     
  
 
 
	 01:21:29
     ◼ 
      
     ►  
     And I don't know, it's exhausting waiting for a new MacBook Pro. 
     
     
  
 
 
	 01:21:33
     ◼ 
      
     ►  
     I don't follow Mac stuff, but from my perspective, especially if this new computer has a programmable 
     
     
  
 
 
	 01:21:41
     ◼ 
      
     ►  
     keyboard row, to give an embargo to the press and to let the press know that there's an 
     
     
  
 
 
	 01:21:48
     ◼ 
      
     ►  
     SDK addition that developers gotta work with, it's weird. 
     
     
  
 
 
	 01:21:53
     ◼ 
      
     ►  
     And just because there's a programmable keyboard row and developers need to update their apps 
     
     
  
 
 
	 01:21:59
     ◼ 
      
     ►  
     take advantage of those functions, it makes total sense to me to have a, even, you know, 
     
     
  
 
 
	 01:22:05
     ◼ 
      
     ►  
     like 20 minutes on stage, Apple goes out, shows his new computer, says, "And by the 
     
     
  
 
 
	 01:22:09
     ◼ 
      
     ►  
     way, developers, you can now check the Sierra pre-release docs because there's an API to 
     
     
  
 
 
	 01:22:14
     ◼ 
      
     ►  
     take advantage of the function row." And just like the deal with the MacBook and Force Touch, 
     
     
  
 
 
	 01:22:18
     ◼ 
      
     ►  
     20 minutes on stage, there's a developer SDK, go out, check it out, but it comes from Apple 
     
     
  
 
 
	 01:22:23
     ◼ 
      
     ►  
     on stage. It doesn't come from, and you know, total respect, but it doesn't come from JS 
     
     
  
 
 
	 01:22:28
     ◼ 
      
     ►  
     and six colors that says, "Oh, by the way, there's an SDK, you should go check it out." 
     
     
  
 
 
	 01:22:32
     ◼ 
      
     ►  
     You know, it just seems odd to have the... 
     
     
  
 
 
	 01:22:36
     ◼ 
      
     ►  
     You know, you could call it a developer feature and to have bloggers and the tech press take 
     
     
  
 
 
	 01:22:43
     ◼ 
      
     ►  
     care of that. 
     
     
  
 
 
	 01:22:44
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:22:45
     ◼ 
      
     ►  
     It doesn't sit right with me. 
     
     
  
 
 
	 01:22:46
     ◼ 
      
     ►  
     But more than that, even, like just from a fundamental level, you're making a big change 
     
     
  
 
 
	 01:22:50
     ◼ 
      
     ►  
     to a product line. 
     
     
  
 
 
	 01:22:52
     ◼ 
      
     ►  
     You're adding this new feature that's never existed before. 
     
     
  
 
 
 
	 01:22:56
     ◼ 
      
     ►  
     I mean, I don't know. 
     
     
  
 
 
	 01:22:57
     ◼ 
      
     ►  
     makes total sense to me to have it on stage. I'm like going against it like yeah everybody's 
     
     
  
 
 
	 01:23:02
     ◼ 
      
     ►  
     saying it's not happening it's not happening I just think they're not shipping until October 
     
     
  
 
 
	 01:23:06
     ◼ 
      
     ►  
     like I think they're gonna have them on stage next week I do want to go back real quick 
     
     
  
 
 
	 01:23:10
     ◼ 
      
     ►  
     to the MacBook Air because putting USB-C on it will they put a retina screen in it? No. 
     
     
  
 
 
	 01:23:17
     ◼ 
      
     ►  
     They're gonna ship new Macs without retina screens in them in 2016? I think that the 
     
     
  
 
 
	 01:23:22
     ◼ 
      
     ►  
     the MacBook Air is the cheap one. So why? I don't know. I mean I don't see him doing 
     
     
  
 
 
	 01:23:28
     ◼ 
      
     ►  
     it. I think that muddies the water a little bit. In some real time, follow up real quick, 
     
     
  
 
 
	 01:23:34
     ◼ 
      
     ►  
     this is the problem when you talk about things that are happening as you record. It seems 
     
     
  
 
 
	 01:23:38
     ◼ 
      
     ►  
     like the Intel announcement may just be for low powered stuff. So only for something that 
     
     
  
 
 
	 01:23:43
     ◼ 
      
     ►  
     would be like in the MacBook. These chips may not be available for the MacBook Pro class 
     
     
  
 
 
	 01:23:48
     ◼ 
      
     ►  
     machine yet. 
     
     
  
 
 
	 01:23:49
     ◼ 
      
     ►  
     Yeah, aimed at laptops and 2-in-1s. 
     
     
  
 
 
	 01:23:52
     ◼ 
      
     ►  
     Yeah, so Apple's not doing any of that stuff, 
     
     
  
 
 
	 01:23:54
     ◼ 
      
     ►  
     except in the MacBook. 
     
     
  
 
 
	 01:23:55
     ◼ 
      
     ►  
     So all that aside, the conversation 
     
     
  
 
 
	 01:23:58
     ◼ 
      
     ►  
     of what's going on with the Mac line 
     
     
  
 
 
	 01:23:59
     ◼ 
      
     ►  
     has lots of open threads right now. 
     
     
  
 
 
	 01:24:02
     ◼ 
      
     ►  
     And Apple needs to take time not only to release new products, 
     
     
  
 
 
	 01:24:05
     ◼ 
      
     ►  
     but I think there is a genuine concern on the part of Mac 
     
     
  
 
 
	 01:24:10
     ◼ 
      
     ►  
     enthusiasts-- and I know that I'm the only one here. 
     
     
  
 
 
	 01:24:12
     ◼ 
      
     ►  
     Yo, what's up? 
     
     
  
 
 
	 01:24:14
     ◼ 
      
     ►  
     Hey, that they're still paying attention, right? 
     
     
  
 
 
	 01:24:17
     ◼ 
      
     ►  
     'cause you had all this noise around the MacBook. 
     
     
  
 
 
	 01:24:19
     ◼ 
      
     ►  
     You had that great article, 
     
     
  
 
 
	 01:24:22
     ◼ 
      
     ►  
     I think it was in Mashable with Phil Schiller 
     
     
  
 
 
	 01:24:24
     ◼ 
      
     ►  
     and all these hardware people about the MacBook, 
     
     
  
 
 
	 01:24:26
     ◼ 
      
     ►  
     like we designed the antennas to work around the speakers 
     
     
  
 
 
	 01:24:29
     ◼ 
      
     ►  
     and we did all this cross team, 
     
     
  
 
 
	 01:24:34
     ◼ 
      
     ►  
     cross knowledge type stuff 
     
     
  
 
 
	 01:24:36
     ◼ 
      
     ►  
     to build the best computer we could build. 
     
     
  
 
 
	 01:24:38
     ◼ 
      
     ►  
     And that was great and there's been nothing since. 
     
     
  
 
 
	 01:24:41
     ◼ 
      
     ►  
     And I think there was some excitement around that machine, 
     
     
  
 
 
	 01:24:44
     ◼ 
      
     ►  
     there was excitement around the Retina iMac two years ago. 
     
     
  
 
 
	 01:24:46
     ◼ 
      
     ►  
     I still want one, but it's been really quiet for a long time, and I have no doubt the Apple, 
     
     
  
 
 
	 01:24:55
     ◼ 
      
     ►  
     like I truly believe the Mac is still important to Apple. 
     
     
  
 
 
	 01:24:58
     ◼ 
      
     ►  
     I think it is especially important to somebody like Phil Schiller. 
     
     
  
 
 
	 01:25:00
     ◼ 
      
     ►  
     It seems like that's his sort of first love a little bit. 
     
     
  
 
 
	 01:25:05
     ◼ 
      
     ►  
     Like you're not supposed to have a favorite child, but he kind of secretly does, it seems. 
     
     
  
 
 
	 01:25:09
     ◼ 
      
     ►  
     I don't think the Mac is going out to pasture anytime soon, but I think there are people 
     
     
  
 
 
	 01:25:14
     ◼ 
      
     ►  
     who sort of feel like that may be true or feel that you know they make their like I 
     
     
  
 
 
	 01:25:19
     ◼ 
      
     ►  
     feel this way a little bit like I make my living on the Mac. Myke you do too really. 
     
     
  
 
 
	 01:25:25
     ◼ 
      
     ►  
     Yeah the Mac is important to me like yeah but it's just not my preferred operating system 
     
     
  
 
 
	 01:25:29
     ◼ 
      
     ►  
     it's not my preferred platform but it's the one that like I hate to say this like I'm 
     
     
  
 
 
	 01:25:33
     ◼ 
      
     ►  
     stuck with it. Yeah high praise from Myke. I like it but like I wish I could do everything 
     
     
  
 
 
	 01:25:39
     ◼ 
      
     ►  
     on the machines that I like most but right now like I don't want to do that like I've 
     
     
  
 
 
	 01:25:43
     ◼ 
      
     ►  
     I've spoken about this many times. 
     
     
  
 
 
	 01:25:44
     ◼ 
      
     ►  
     So I'm stuck with the Mac, so whilst I'm stuck with it, 
     
     
  
 
 
	 01:25:47
     ◼ 
      
     ►  
     I want the best stuff that I can get. 
     
     
  
 
 
 
	 01:25:50
     ◼ 
      
     ►  
     And I think there are people who feel that way, 
     
     
  
 
 
	 01:25:52
     ◼ 
      
     ►  
     that people feel like, I made my living on it. 
     
     
  
 
 
	 01:25:55
     ◼ 
      
     ►  
     It is my preferred OS still. 
     
     
  
 
 
	 01:25:57
     ◼ 
      
     ►  
     And I feel like I've been left out to dry a little bit. 
     
     
  
 
 
	 01:26:02
     ◼ 
      
     ►  
     Not that the machine I have isn't fine, 
     
     
  
 
 
	 01:26:03
     ◼ 
      
     ►  
     like I've got a current MacBook Pro, it's great, 
     
     
  
 
 
	 01:26:06
     ◼ 
      
     ►  
     but it's like the interest has waned, it feels like, 
     
     
  
 
 
	 01:26:09
     ◼ 
      
     ►  
     and I don't think that's the case, 
     
     
  
 
 
	 01:26:10
     ◼ 
      
     ►  
     and then Gapple needs to correct that perception. 
     
     
  
 
 
	 01:26:13
     ◼ 
      
     ►  
     Real quick though, we should talk about the MacBook Pro 
     
     
  
 
 
	 01:26:14
     ◼ 
      
     ►  
     because Germin brings up the OLED touch sensitive 
     
     
  
 
 
	 01:26:19
     ◼ 
      
     ►  
     function key bar row. 
     
     
  
 
 
	 01:26:22
     ◼ 
      
     ►  
     He has a name for it, the dynamic function row, 
     
     
  
 
 
	 01:26:25
     ◼ 
      
     ►  
     which definitely sounds like an Apple product name, 
     
     
  
 
 
	 01:26:28
     ◼ 
      
     ►  
     which is unusual for Germin. 
     
     
  
 
 
	 01:26:30
     ◼ 
      
     ►  
     Like usually product names and stuff are very tight-lipped. 
     
     
  
 
 
	 01:26:33
     ◼ 
      
     ►  
     Maybe this is just like what it's kind of called internally 
     
     
  
 
 
	 01:26:35
     ◼ 
      
     ►  
     and it'll be called, you know, Magic Touch. 
     
     
  
 
 
	 01:26:37
     ◼ 
      
     ►  
     - I think if it doesn't have magic in it, 
     
     
  
 
 
	 01:26:39
     ◼ 
      
     ►  
     I'll be very surprised. 
     
     
  
 
 
 
	 01:26:42
     ◼ 
      
     ►  
     either Magic Touch or I don't know. 
     
     
  
 
 
	 01:26:45
     ◼ 
      
     ►  
     - Magic Row. 
     
     
  
 
 
	 01:26:46
     ◼ 
      
     ►  
     - I don't know, Magic Row? - 1-2-3 Magic Row. 
     
     
  
 
 
	 01:26:48
     ◼ 
      
     ►  
     - Magic Row. 
     
     
  
 
 
	 01:26:49
     ◼ 
      
     ►  
     - Rainbow Road. 
     
     
  
 
 
	 01:26:50
     ◼ 
      
     ►  
     - Rainbow Road. 
     
     
  
 
 
	 01:26:52
     ◼ 
      
     ►  
     - Oh, no, no, no, guys, I got it, the Smart Row. 
     
     
  
 
 
	 01:26:54
     ◼ 
      
     ►  
     - Smart Row, whatever it's called. 
     
     
  
 
 
	 01:26:57
     ◼ 
      
     ►  
     The name is probably internal. 
     
     
  
 
 
	 01:26:59
     ◼ 
      
     ►  
     He has sort of, what he talks about 
     
     
  
 
 
	 01:27:02
     ◼ 
      
     ►  
     has been my biggest fear, 
     
     
  
 
 
	 01:27:03
     ◼ 
      
     ►  
     and I've written a couple of times about it, 
     
     
  
 
 
	 01:27:05
     ◼ 
      
     ►  
     you can go read it, 
     
     
  
 
 
	 01:27:05
     ◼ 
      
     ►  
     that the thing is gonna change modes 
     
     
  
 
 
	 01:27:08
     ◼ 
      
     ►  
     based on the app you're in, 
     
     
  
 
 
	 01:27:10
     ◼ 
      
     ►  
     And the example he gives is particularly troubling to me 
     
     
  
 
 
	 01:27:14
     ◼ 
      
     ►  
     that if you're on the desktop, 
     
     
  
 
 
	 01:27:15
     ◼ 
      
     ►  
     you see brightness and volume, 
     
     
  
 
 
	 01:27:18
     ◼ 
      
     ►  
     but if you're in Safari, you would get find 
     
     
  
 
 
	 01:27:23
     ◼ 
      
     ►  
     and iMovie would show clips for cutting, 
     
     
  
 
 
	 01:27:27
     ◼ 
      
     ►  
     more precise sliders, that sort of thing. 
     
     
  
 
 
	 01:27:30
     ◼ 
      
     ►  
     My big question around all this, 
     
     
  
 
 
	 01:27:32
     ◼ 
      
     ►  
     I think Apple's definitely gonna do 
     
     
  
 
 
	 01:27:34
     ◼ 
      
     ►  
     application function keys. 
     
     
  
 
 
	 01:27:37
     ◼ 
      
     ►  
     My question is, are they going to open up to third parties? 
     
     
  
 
 
	 01:27:39
     ◼ 
      
     ►  
     I think they will. 
     
     
  
 
 
 
	 01:27:41
     ◼ 
      
     ►  
     - I think they have to to get buy-in, right? 
     
     
  
 
 
	 01:27:42
     ◼ 
      
     ►  
     If it's just Apple software, then what's the point? 
     
     
  
 
 
	 01:27:44
     ◼ 
      
     ►  
     But my bigger question is like how, 
     
     
  
 
 
	 01:27:48
     ◼ 
      
     ►  
     is it going to be distracting, right? 
     
     
  
 
 
	 01:27:49
     ◼ 
      
     ►  
     If I'm command tabbing between Final Cut Pro 
     
     
  
 
 
	 01:27:53
     ◼ 
      
     ►  
     and Finder back and forth, which I find myself doing, 
     
     
  
 
 
	 01:27:55
     ◼ 
      
     ►  
     or between Logic and Finder, 
     
     
  
 
 
	 01:27:58
     ◼ 
      
     ►  
     which I find myself doing several times a week. 
     
     
  
 
 
	 01:28:01
     ◼ 
      
     ►  
     Is it going to be distracting that things 
     
     
  
 
 
	 01:28:02
     ◼ 
      
     ►  
     under my fingertips, sort of in the lower corner 
     
     
  
 
 
	 01:28:06
     ◼ 
      
     ►  
     of my vision, are changing? 
     
     
  
 
 
	 01:28:08
     ◼ 
      
     ►  
     And I have no doubt that Apple's doing this. 
     
     
  
 
 
	 01:28:12
     ◼ 
      
     ►  
     I just wonder how weird it's gonna be to get used to it. 
     
     
  
 
 
	 01:28:16
     ◼ 
      
     ►  
     And like for me, so I use a MacBook Pro, a 15 inch. 
     
     
  
 
 
	 01:28:20
     ◼ 
      
     ►  
     And here where I record, it's on a stand open 
     
     
  
 
 
	 01:28:23
     ◼ 
      
     ►  
     to the left of my display. 
     
     
  
 
 
	 01:28:24
     ◼ 
      
     ►  
     But at home, it's in clamshell mode, 
     
     
  
 
 
	 01:28:26
     ◼ 
      
     ►  
     tucked behind my Thunderbolt display. 
     
     
  
 
 
	 01:28:29
     ◼ 
      
     ►  
     So I'm not even gonna get the benefits of it 
     
     
  
 
 
	 01:28:30
     ◼ 
      
     ►  
     because I don't type at my MacBook Pro's keyboard 
     
     
  
 
 
	 01:28:34
     ◼ 
      
     ►  
     unless I'm out and about somewhere. 
     
     
  
 
 
	 01:28:36
     ◼ 
      
     ►  
     And so like all this stuff is great, 
     
     
  
 
 
	 01:28:38
     ◼ 
      
     ►  
     but a MacBook Pro is on a stand to the left of my display, 
     
     
  
 
 
	 01:28:40
     ◼ 
      
     ►  
     I'm not gonna reach up and like, 
     
     
  
 
 
	 01:28:42
     ◼ 
      
     ►  
     I don't think unless it's really, really good 
     
     
  
 
 
	 01:28:45
     ◼ 
      
     ►  
     to like make cuts and stuff, 
     
     
  
 
 
	 01:28:46
     ◼ 
      
     ►  
     'cause I can do it with the keyboard shortcuts 
     
     
  
 
 
	 01:28:48
     ◼ 
      
     ►  
     that are already under my fingertips. 
     
     
  
 
 
	 01:28:50
     ◼ 
      
     ►  
     So I just wonder how distracting it's gonna be, 
     
     
  
 
 
	 01:28:52
     ◼ 
      
     ►  
     how weird it's gonna be to get used to, 
     
     
  
 
 
	 01:28:54
     ◼ 
      
     ►  
     and then how useful it's gonna be to someone like me 
     
     
  
 
 
	 01:28:56
     ◼ 
      
     ►  
     who uses a MacBook Pro basically like a desktop, 
     
     
  
 
 
	 01:29:00
     ◼ 
      
     ►  
     and that just puts aside everyone like Myke 
     
     
  
 
 
	 01:29:03
     ◼ 
      
     ►  
     who uses a true desktop with the, 
     
     
  
 
 
	 01:29:05
     ◼ 
      
     ►  
     either the Apple hardware keyboard 
     
     
  
 
 
	 01:29:07
     ◼ 
      
     ►  
     or a third party keyboard, like this stuff's gonna be really locked away to a subset of 
     
     
  
 
 
	 01:29:11
     ◼ 
      
     ►  
     users and that's going to limit its adoption. 
     
     
  
 
 
	 01:29:14
     ◼ 
      
     ►  
     So if the MacBook Air is getting revised with USB-C does it get this? 
     
     
  
 
 
	 01:29:19
     ◼ 
      
     ►  
     Like does Apple try to spread this out quickly? 
     
     
  
 
 
	 01:29:21
     ◼ 
      
     ►  
     There's lots of questions and no answers and I'm hoping that Apple puts it all to rest 
     
     
  
 
 
 
	 01:29:27
     ◼ 
      
     ►  
     All right so let me let me say what I think here. 
     
     
  
 
 
	 01:29:32
     ◼ 
      
     ►  
     I feel like most people are way overthinking this. 
     
     
  
 
 
	 01:29:36
     ◼ 
      
     ►  
     I think the dynamic row is going to be based on the similar idea of the shortcut bar on the iPad. 
     
     
  
 
 
	 01:29:42
     ◼ 
      
     ►  
     So you know how on top of the software keyboard you got those extra icons for the developers can 
     
     
  
 
 
	 01:29:47
     ◼ 
      
     ►  
     program? It's going to be the same principle I think. There's going to be some fixed buttons 
     
     
  
 
 
	 01:29:52
     ◼ 
      
     ►  
     for like on iOS you got copy and paste they're always in the same spot they're always there. 
     
     
  
 
 
	 01:29:56
     ◼ 
      
     ►  
     It's going to be the same on on MacOS you always get like the volume the brightness like the the 
     
     
  
 
 
	 01:30:01
     ◼ 
      
     ►  
     system stuff is always going to be there. Then developers are going to have an API, something 
     
     
  
 
 
	 01:30:06
     ◼ 
      
     ►  
     like UI text input on iOS, they can define what's it called, like a UI bar button item with a 
     
     
  
 
 
	 01:30:15
     ◼ 
      
     ►  
     UI text input system stuff from iOS 9. They're basically going to be the same, they can define 
     
     
  
 
 
	 01:30:20
     ◼ 
      
     ►  
     some shortcuts that appear when their app opens and text input is active. And it's not going to 
     
     
  
 
 
	 01:30:27
     ◼ 
      
     ►  
     be distracting because it's the same as iOS. Depending on the app that you're using, you get 
     
     
  
 
 
	 01:30:31
     ◼ 
      
     ►  
     different shortcuts. And I think it's awesome because there's a bunch of stuff on my Mac's keyboard. 
     
     
  
 
 
	 01:30:35
     ◼ 
      
     ►  
     I mean, I don't use a Mac, but when I look at it, I mean, why do I need to have Launchpad? Why do I 
     
     
  
 
 
	 01:30:40
     ◼ 
      
     ►  
     need to waste all of these buttons when I'm... No one is Launchpad. Exactly. And it goes back to the Steve 
     
     
  
 
 
	 01:30:45
     ◼ 
      
     ►  
     Jobs, you know, introduction of the keyboard. Physical keyboards are great, but for some functions, 
     
     
  
 
 
	 01:30:50
     ◼ 
      
     ►  
     it's better to customize them with software. And I think it's going to be a similar idea to the 
     
     
  
 
 
	 01:30:55
     ◼ 
      
     ►  
     implementation on iOS 9 and the iPad and it's gonna be nice and it's gonna be fancier because 
     
     
  
 
 
	 01:31:01
     ◼ 
      
     ►  
     you know it's a Mac maybe it's gonna have colors, it's gonna have animations for like sliders 
     
     
  
 
 
	 01:31:07
     ◼ 
      
     ►  
     I imagine I don't know but it could be possible. I think part of the reason this is so captivating 
     
     
  
 
 
	 01:31:13
     ◼ 
      
     ►  
     even to you who will probably never use it is that it's something like new to the Mac that's 
     
     
  
 
 
	 01:31:19
     ◼ 
      
     ►  
     I agree with you they're going I think they can borrow a lot from iOS and iOS does it well 
     
     
  
 
 
	 01:31:23
     ◼ 
      
     ►  
     but it's not like linen right like when they put linen all over everything in 
     
     
  
 
 
	 01:31:27
     ◼ 
      
     ►  
     line and broke full screen mode like that came from iOS but different than 
     
     
  
 
 
	 01:31:32
     ◼ 
      
     ►  
     this is something new something innovative hopefully and I think that's 
     
     
  
 
 
	 01:31:36
     ◼ 
      
     ►  
     why everyone is so worked up about it but I want to see an action I do have 
     
     
  
 
 
	 01:31:41
     ◼ 
      
     ►  
     you know plans to to purchase a new MacBook Pro go back to the 13 inch but I 
     
     
  
 
 
	 01:31:46
     ◼ 
      
     ►  
     want to see Apple build the case for this thing being useful and the adoption 
     
     
  
 
 
	 01:31:51
     ◼ 
      
     ►  
     curve is gonna probably hurt that right you see the same thing on iOS Apple does 
     
     
  
 
 
	 01:31:55
     ◼ 
      
     ►  
     something new like force touch it's only on two models of phone and it takes some 
     
     
  
 
 
	 01:32:00
     ◼ 
      
     ►  
     time for that to kind of trickle down if I can borrow a phrase and and spread out 
     
     
  
 
 
	 01:32:05
     ◼ 
      
     ►  
     to everybody. This will be the same thing but um I know it's interesting the thing 
     
     
  
 
 
	 01:32:12
     ◼ 
      
     ►  
     that he wraps up with really caught my eye is that Apple is working with LG to 
     
     
  
 
 
	 01:32:15
     ◼ 
      
     ►  
     create a new 5k standalone display and there's been a lot of argument back and 
     
     
  
 
 
	 01:32:20
     ◼ 
      
     ►  
     that USB C / Thunderbolt 3 which real quickly the MacBook has USB C but it's 
     
     
  
 
 
	 01:32:28
     ◼ 
      
     ►  
     not Thunderbolt. Thunderbolt 3 and USB C can be bundled over the same connector 
     
     
  
 
 
	 01:32:33
     ◼ 
      
     ►  
     over the same wire if the chipset supports it so that the core M that's in 
     
     
  
 
 
	 01:32:37
     ◼ 
      
     ►  
     the MacBook does not. Assumably whatever is in the MacBook Air and MacBook Pro 
     
     
  
 
 
	 01:32:42
     ◼ 
      
     ►  
     would support USB C and Thunderbolt 3 over the same connector. That's I think 
     
     
  
 
 
	 01:32:47
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     really confusing to people. 
     
     
  
 
 
	 01:32:49
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     I think they maybe should have collapsed that further 
     
     
  
 
 
	 01:32:51
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     into one standard, maybe they will in the future. 
     
     
  
 
 
	 01:32:54
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     But if it can be driven over a cable 
     
     
  
 
 
	 01:32:56
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     or maybe over two cables, then if this standalone 
     
     
  
 
 
	 01:33:00
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     5K monitor, whenever it shows up, like, I'm sold. 
     
     
  
 
 
	 01:33:04
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     I really want external retina. 
     
     
  
 
 
	 01:33:08
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     I've gone back and forth a lot over the last year. 
     
     
  
 
 
	 01:33:11
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     We were talking about it on the show. 
     
     
  
 
 
	 01:33:12
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     I'm talking about the two of you privately of, 
     
     
  
 
 
	 01:33:14
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     do I do a retina iMac at home and then have like 
     
     
  
 
 
	 01:33:17
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     MacBook Air or MacBook even for when I'm out and about. And what I keep coming back to 
     
     
  
 
 
	 01:33:21
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     is that I don't want two machines. That I want one machine, a powerful MacBook Pro, 
     
     
  
 
 
	 01:33:27
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     so I can have all my stuff with me all the time, I can have all the power with me all 
     
     
  
 
 
	 01:33:30
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     the time, and a really nice external setup. So at home I use a Thunderbolt display, rest 
     
     
  
 
 
	 01:33:35
     ◼ 
      
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     in peace. And it would be nice to have Retina there. So lots of potential ways to spend 
     
     
  
 
 
	 01:33:40
     ◼ 
      
     ►  
     my money this fall, and I hope that Apple is going to give us some ways to do that. 
     
     
  
 
 
	 01:33:46
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     - It's saving up time, everybody. 
     
     
  
 
 
	 01:33:48
     ◼ 
      
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     - It is, it is that time of year. 
     
     
  
 
 
	 01:33:50
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     It really stinks, 'cause it's right for WWDC, 
     
     
  
 
 
	 01:33:52
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     you start saving, you know, you spend all your money 
     
     
  
 
 
	 01:33:54
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     in San Francisco and then you guys are saving, 
     
     
  
 
 
	 01:33:56
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     again, for new phones and everything. 
     
     
  
 
 
	 01:33:57
     ◼ 
      
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     - At least they're not gonna do iPads as well. 
     
     
  
 
 
	 01:34:00
     ◼ 
      
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     - That's true, and you know, that's, 
     
     
  
 
 
	 01:34:02
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     ►  
     when you guys were talking about that, 
     
     
  
 
 
	 01:34:03
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     I had that thought, like, it does kind of break up 
     
     
  
 
 
	 01:34:05
     ◼ 
      
     ►  
     the purchase cycle a little bit, 
     
     
  
 
 
	 01:34:07
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     ►  
     and I think that having them in the spring 
     
     
  
 
 
	 01:34:08
     ◼ 
      
     ►  
     is also good for education, 
     
     
  
 
 
	 01:34:10
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     ►  
     if it's early enough in the spring. 
     
     
  
 
 
	 01:34:12
     ◼ 
      
     ►  
     So I think that, you know, the days, 
     
     
  
 
 
	 01:34:15
     ◼ 
      
     ►  
     What was it, was it two or three years ago? 
     
     
  
 
 
	 01:34:18
     ◼ 
      
     ►  
     We've done this show for so long, 
     
     
  
 
 
	 01:34:18
     ◼ 
      
     ►  
     I can't even keep track. 
     
     
  
 
 
	 01:34:19
     ◼ 
      
     ►  
     Two or three years ago, where like, 
     
     
  
 
 
	 01:34:20
     ◼ 
      
     ►  
     there were no product releases until the fall. 
     
     
  
 
 
	 01:34:23
     ◼ 
      
     ►  
     - Well, it's like that kind of last year as well. 
     
     
  
 
 
	 01:34:26
     ◼ 
      
     ►  
     I remember like in the last few months of the year, 
     
     
  
 
 
	 01:34:28
     ◼ 
      
     ►  
     I bought an iPhone and an iPad and an iMac. 
     
     
  
 
 
	 01:34:30
     ◼ 
      
     ►  
     It was horrible, and a watch. 
     
     
  
 
 
	 01:34:32
     ◼ 
      
     ►  
     - It may have been three years ago, 
     
     
  
 
 
	 01:34:33
     ◼ 
      
     ►  
     and I think it was the first time 
     
     
  
 
 
	 01:34:35
     ◼ 
      
     ►  
     that it was really noticeable, 
     
     
  
 
 
	 01:34:36
     ◼ 
      
     ►  
     where we're like, "Does Apple still make products?" 
     
     
  
 
 
	 01:34:39
     ◼ 
      
     ►  
     Like, have they stopped? 
     
     
  
 
 
	 01:34:41
     ◼ 
      
     ►  
     Something happened and they can't release new things? 
     
     
  
 
 
	 01:34:44
     ◼ 
      
     ►  
     And so the iPad moving into the spring definitely helps that, you know, the people, those of 
     
     
  
 
 
	 01:34:48
     ◼ 
      
     ►  
     us who have the vice of buying new phones every year. 
     
     
  
 
 
	 01:34:52
     ◼ 
      
     ►  
     If you want to find out more about our show notes for this week, head on over to relay.fm/connected/106. 
     
     
  
 
 
	 01:34:56
     ◼ 
      
     ►  
     Federico is online at maxstories.net and @Vittici on Twitter, V I T I C C I. Steven is at 512pixels.net 
     
     
  
 
 
	 01:35:03
     ◼ 
      
     ►  
     and he is @ismh. I am @imike, I M Y K E. I want to thank everybody that became a RelayFM 
     
     
  
 
 
	 01:35:09
     ◼ 
      
     ►  
     member in the last couple of weeks, really appreciate it. If you are a member, there 
     
     
  
 
 
	 01:35:12
     ◼ 
      
     ►  
     There are still a few more bonus shows to come out. 
     
     
  
 
 
	 01:35:16
     ◼ 
      
     ►  
     I put out a huge Reconcileable Differences today with John Roderick joining the cast 
     
     
  
 
 
	 01:35:22
     ◼ 
      
     ►  
     for the three of them. 
     
     
  
 
 
	 01:35:23
     ◼ 
      
     ►  
     It's very fun. 
     
     
  
 
 
	 01:35:24
     ◼ 
      
     ►  
     So if you're a Relay FM member you can get those shows. 
     
     
  
 
 
	 01:35:26
     ◼ 
      
     ►  
     You can go to relay.fm/membership to find out more. 
     
     
  
 
 
	 01:35:29
     ◼ 
      
     ►  
     And I want to thank again our sponsors for this week's episode. 
     
     
  
 
 
	 01:35:32
     ◼ 
      
     ►  
     The great folk over at Pingdom, Eero and Freshbooks. 
     
     
  
 
 
	 01:35:37
     ◼ 
      
     ►  
     Thank you as always for listening and we will be back next time. 
     
     
  
 
 
	 01:35:41
     ◼ 
      
     ►  
     Until then, say goodbye guys. 
     
     
  
 
 
	 01:35:42
     ◼ 
      
     ►  
     Arrivederci. Adios.