114: Two and Half Macs 
   
   
 
 
 
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     From Relay FM this is Connected episode 
     
     
  
 
 
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     114. Today's show is brought to you by 
     
     
  
 
 
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     TextExpander 
     
     
  
 
 
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     from Smile. My name is Myke Hurley and I 
     
     
  
 
 
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     am joined by Mr Federico Vittucci. Ciao 
     
     
  
 
 
 
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     Oh hey ciao Myke. And Stephen Hackett it 
     
     
  
 
 
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     is your day. 
     
     
  
 
 
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     It is your evening. You got the event 
     
     
  
 
 
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     that you've always dreamed of. 
     
     
  
 
 
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     How was Stephen Hackett? 
     
     
  
 
 
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     - That may be going a little far. 
     
     
  
 
 
 
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     - The Macintosh, everybody. 
     
     
  
 
 
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     - Yeah, they still make one of 'em. 
     
     
  
 
 
 
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     - So, yeah, so we're gonna skip follow-up this week. 
     
     
  
 
 
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     As you might imagine, we have a lot to cover, 
     
     
  
 
 
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     but it will return next week. 
     
     
  
 
 
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     I wanna talk a little bit about the lead-up to this event, 
     
     
  
 
 
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     because I think it's interesting to talk about 
     
     
  
 
 
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     framing in these things. 
     
     
  
 
 
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     So yesterday, or two days ago, 
     
     
  
 
 
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     Someone found images in Sierra of what 
     
     
  
 
 
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     ended up being the MacBook Pro with the touch bar. 
     
     
  
 
 
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     In what seems to be some sort of Apple Pay framework folders-- 
     
     
  
 
 
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     in my blog post, I actually found where it is 
     
     
  
 
 
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     and put the path. 
     
     
  
 
 
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     But it shipped in 10.12.1, which is really unfortunate. 
     
     
  
 
 
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     Doubling down on secrecy doesn't count 
     
     
  
 
 
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     if you're a software developer, I guess. 
     
     
  
 
 
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     I mean, clearly an accident. 
     
     
  
 
 
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     I feel bad for the person who did this. 
     
     
  
 
 
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     and then got fired. 
     
     
  
 
 
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     - You know, I've been thinking about that, 
     
     
  
 
 
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     and I think that would have happened in old Apple. 
     
     
  
 
 
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     Today, I'm not so sure. 
     
     
  
 
 
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     I don't know if they would have been canned or not, 
     
     
  
 
 
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     but they definitely had a bad day, 
     
     
  
 
 
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     regardless of what happened, 
     
     
  
 
 
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     but it leaked and they really took some of the edge 
     
     
  
 
 
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     out of the surprise, obviously, 
     
     
  
 
 
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     but kind of painful when it's in Apple's own software. 
     
     
  
 
 
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     - Yeah, it was less than ideal, I think, 
     
     
  
 
 
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     especially now, like in hindsight, 
     
     
  
 
 
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     It was like, this was the main thing, 
     
     
  
 
 
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     pretty much the only thing that was really big today 
     
     
  
 
 
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     was this innovation, plus it shows off 
     
     
  
 
 
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     a lot of the design functionality and features 
     
     
  
 
 
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     of this product and also set the bad tone 
     
     
  
 
 
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     of this doesn't have an escape key, 
     
     
  
 
 
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     which everybody was really upset about for two days. 
     
     
  
 
 
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     And then it's just like everyone going into this 
     
     
  
 
 
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     who really cared about the MacBook Pro 
     
     
  
 
 
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     had a poorer version of it in their mind. 
     
     
  
 
 
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     So this is the problem with all of this stuff, 
     
     
  
 
 
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     how the narrative gets twisted. 
     
     
  
 
 
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     The MacBook, remember the MacBook with the one port? 
     
     
  
 
 
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     We were all hating on it before it even arrived 
     
     
  
 
 
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     because we knew it had one port. 
     
     
  
 
 
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     I mean, even after the story was told, 
     
     
  
 
 
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     there wasn't really a great reason for it. 
     
     
  
 
 
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     But there just was nothing that we're able to, 
     
     
  
 
 
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     we're all just getting our own minds made up about it before we could even see it 
     
     
  
 
 
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     and that kind of happened here. So I can't imagine they're very happy at least. 
     
     
  
 
 
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     Yeah but I mean we already knew the touch bar was coming. So I mean yes it was a leak and it's less than intentional 
     
     
  
 
 
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     especially when it looks like someone just forgot about a bunch of graphic assets in a folder. 
     
     
  
 
 
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     But I don't think it's a big deal. I mean the press knew it was coming. Normal people don't go on to my 
     
     
  
 
 
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     go on to my crew and say "oh look they found some images in a folder in the 
     
     
  
 
 
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     finder they don't even know what it means" so I mean it was mostly a leak for 
     
     
  
 
 
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     people in the know which is us and I don't think it's a big deal. Honestly 
     
     
  
 
 
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     sometimes I think Apple doesn't want surprises anymore to the extent of the 
     
     
  
 
 
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     kind of features they know the press and the tech nerds are gonna obsess about 
     
     
  
 
 
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     like the headphone jack for example obviously it was no you know real leak 
     
     
  
 
 
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     when they first, you know, get out to the press. Because I feel like sometimes I 
     
     
  
 
 
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     just want to get the most, the aspects that they know people are gonna criticize, 
     
     
  
 
 
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     let that sink in for a few days or for the headphone jack a few months and 
     
     
  
 
 
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     then do the event as usual and focus on the software, focus on what it means. 
     
     
  
 
 
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     That's how I view it. 
     
     
  
 
 
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     To your point, the leaked images lack context, right? 
     
     
  
 
 
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     That, like the escape key thing, like in the human interface guides that key is 
     
     
  
 
 
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     is supposed to be there basically almost all the time. 
     
     
  
 
 
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     But without that, without the full knowledge 
     
     
  
 
 
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     of what Apple's gonna do, then we all sort of run around 
     
     
  
 
 
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     with our hair on fire and we're gonna get to 
     
     
  
 
 
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     like actual responses to the thing, but I just, 
     
     
  
 
 
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     when I saw that leak and like, yep, sure enough, 
     
     
  
 
 
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     it's sitting on my SSD and everyone else's, 
     
     
  
 
 
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     it's a real unfortunate event. 
     
     
  
 
 
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     - One thing though, like the best kind of way 
     
     
  
 
 
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     for something like this to break 
     
     
  
 
 
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     is for it to exist on all of our computers. 
     
     
  
 
 
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     Right, like it's quite possibly the best way for a product to be leaked accidentally, is 
     
     
  
 
 
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     we all have the image if we update it to Sierra. 
     
     
  
 
 
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     Right, it's like the best possible way of something leaking out is it's like it's a 
     
     
  
 
 
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     Trojan horse. 
     
     
  
 
 
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     We all have it. 
     
     
  
 
 
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     We all have the leak. 
     
     
  
 
 
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     It's just if we found it or not. 
     
     
  
 
 
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     It's kind of hilarious. 
     
     
  
 
 
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     Right, it's very efficient. 
     
     
  
 
 
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     Talking about efficiency, AirPods are not shipping this month and we don't know when 
     
     
  
 
 
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     they're going to be shipping now. 
     
     
  
 
 
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     Yeah, that was that was weird, right? 
     
     
  
 
 
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     I mean because we kind of hoped that there would be an announcement today like they're shipping tomorrow, but nope surprise 
     
     
  
 
 
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     We got a statement to TechCrunch and a bunch of other people. They're coming soon now if you go to the website 
     
     
  
 
 
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     There's no more late October just coming soon. And I mean, okay, you know 
     
     
  
 
 
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     I remember the old Miyamoto quote that a delayed game is eventually good that rushed game is forever bad 
     
     
  
 
 
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     and if you apply that line of thinking to the AirPods, I mean, you know, it'll be 
     
     
  
 
 
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     better hopefully to have a good product than a rushed one, which happened many 
     
     
  
 
 
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     many times with Apple in the past few years, so it's okay if they want to get 
     
     
  
 
 
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     it right. It's just the messaging of "we want to remove the headphone jack", 
     
     
  
 
 
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     "we want to embrace wireless audio" and then, you know, the AirPods are 
     
     
  
 
 
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     not coming. The W1 chip with the Beats rollout has been all kinds of weird like 
     
     
  
 
 
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     the the Solo 3 launched early, the other two models were not available until 
     
     
  
 
 
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     earlier this week, you still cannot buy the Beats X whatever is the name, so I 
     
     
  
 
 
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     feel like they made this big splashy statement about we wanna you know move 
     
     
  
 
 
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     to a wireless future but then you know now everything is coming soon and there's 
     
     
  
 
 
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     Because if you want to try the W1 experience, you gotta buy the Beats products. 
     
     
  
 
 
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     Yeah, it's a shame. 
     
     
  
 
 
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     I was excited for them. 
     
     
  
 
 
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     And I was, you know, I'm going on a trip this weekend, and I was going to get those or, 
     
     
  
 
 
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     you know, because I want Bluetooth headphones now because traveling means I need Bluetooth 
     
     
  
 
 
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     because it just won't work for me otherwise. 
     
     
  
 
 
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     So now I might end up with the Solo 3s. 
     
     
  
 
 
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     I might go make it those, I don't know. 
     
     
  
 
 
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     I'm gonna see what's available in the airport this weekend. 
     
     
  
 
 
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     It's a shame. Yeah, I mean and the timing does make sense, right? 
     
     
  
 
 
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     If they if this event had come and gone with no word and that would be in 
     
     
  
 
 
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     The news cycle with all these new machines, but having it the night before everyone kind of understands it. We're all bummed 
     
     
  
 
 
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     I'm like you guys like I'm super interested in this product. I was hoping that I could order today or tomorrow 
     
     
  
 
 
 
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     Getting it out the night before means that it's not 
     
     
  
 
 
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     Caught up in the MacBook cycle and like it's it's a very short cycle 
     
     
  
 
 
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     We do it last night and then you know 16 hours later you have an event 
     
     
  
 
 
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     Then this just gets swept off the front page of every everyone's Apple blog, so mm-hmm it will 
     
     
  
 
 
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     You know they'll show up eventually. I'm hoping that they get them in plenty of time for the holidays 
     
     
  
 
 
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     I think this is a sort of thing that like make a great gift for Apple nerds in your life 
     
     
  
 
 
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     So hopefully they only need a couple more weeks, and they can get these things shipping all right should we move on to the event? 
     
     
  
 
 
 
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     I feel like you had that joke, you came up with it like an hour ago. 
     
     
  
 
 
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     Just natural, it just came out. 
     
     
  
 
 
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     It's just your natural humour and wit. 
     
     
  
 
 
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     I guess, yes Myke. 
     
     
  
 
 
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     Well there was an event about the Mac, did you see it or did you just, you know. 
     
     
  
 
 
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     About the what? 
     
     
  
 
 
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     Steven, I would like to apologize on behalf of the continent of Europe for Federico's 
     
     
  
 
 
 
 
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     It's, you know, young people and parties and drugs, it's all madness over there. 
     
     
  
 
 
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     iPads raining from the skies. 
     
     
  
 
 
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     So the event opened with this, what I thought at least, an excellent section on accessibility. 
     
     
  
 
 
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     And they showed this video of people interacting with Apple products and then you kind of see 
     
     
  
 
 
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     the video itself as meta and that the person actually editing the video is in a wheelchair 
     
     
  
 
 
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     and using lots of accessibility options and techniques to edit the video. 
     
     
  
 
 
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     And it really reminded me, you guys remember the video a couple of years ago, maybe at 
     
     
  
 
 
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     WWDC with the... 
     
     
  
 
 
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     It was the blind man who was in the forest, right? Yes. Yes. Yeah. I got the same like warm fuzzy feeling 
     
     
  
 
 
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     Watching this video as I did a couple years ago with that one. I thought was a great way to start start off the event 
     
     
  
 
 
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     Yeah, there were a lot of things in there that I didn't know 
     
     
  
 
 
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     that the products did because I you know, like 
     
     
  
 
 
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     The most time that I've ever spent with voiceover was when we were getting the app ready with our stickers 
     
     
  
 
 
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     I was working on all of the voiceover names, 
     
     
  
 
 
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     which was an interesting experience 
     
     
  
 
 
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     as I was trying to get the phone to say things 
     
     
  
 
 
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     the way that they should be heard. 
     
     
  
 
 
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     Vitici Seal of Quality was a nightmare. 
     
     
  
 
 
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     To get it to say Vitici, that was very difficult. 
     
     
  
 
 
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     But using that was like, it was really interesting to me 
     
     
  
 
 
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     to see like, how the phone feels with that feature enabled. 
     
     
  
 
 
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     And something that I had no idea that it did 
     
     
  
 
 
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     was giving some kind of prompts with the camera app, 
     
     
  
 
 
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     'cause they showed somebody using it 
     
     
  
 
 
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     and it was like focused on small face 
     
     
  
 
 
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     and it was like, oh my word, that's amazing. 
     
     
  
 
 
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     You know, like it can work that out 
     
     
  
 
 
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     and it can give that information. 
     
     
  
 
 
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     I thought it was, that was kind of mind blowing. 
     
     
  
 
 
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     Like there were all these little things 
     
     
  
 
 
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     that I had no idea these products did 
     
     
  
 
 
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     because I've never needed them 
     
     
  
 
 
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     and I've never tried them out. 
     
     
  
 
 
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     - Yeah, it's really great. 
     
     
  
 
 
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     And it was sort of an announcement that 
     
     
  
 
 
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     apple.com/accessibility has been greatly overhauled. 
     
     
  
 
 
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     This video we're talking about is at the top of the page. 
     
     
  
 
 
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     There's a page and section about Switch Control, 
     
     
  
 
 
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     which is what you see in those last shots 
     
     
  
 
 
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     of the video being edited. 
     
     
  
 
 
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     And it's a really nice way that they're breaking down 
     
     
  
 
 
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     what they're doing. 
     
     
  
 
 
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     And I think a lot of people, including myself, 
     
     
  
 
 
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     when I think about Apple and accessibility, 
     
     
  
 
 
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     I think about iOS first. 
     
     
  
 
 
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     and I think they've made greater strides there. 
     
     
  
 
 
	 00:11:04
     ◼ 
      
     ►  
     But highlighting that it's on the Mac as well 
     
     
  
 
 
	 00:11:06
     ◼ 
      
     ►  
     and that they care about it across their ecosystem, 
     
     
  
 
 
	 00:11:08
     ◼ 
      
     ►  
     like there's even a section in here about HomeKit 
     
     
  
 
 
	 00:11:12
     ◼ 
      
     ►  
     and Apple TV and what it can do in the accessibility realm. 
     
     
  
 
 
	 00:11:16
     ◼ 
      
     ►  
     It's painting a broader picture than they have in the past 
     
     
  
 
 
	 00:11:18
     ◼ 
      
     ►  
     about what they're doing. 
     
     
  
 
 
	 00:11:20
     ◼ 
      
     ►  
     And just two big thumbs up from me. 
     
     
  
 
 
	 00:11:23
     ◼ 
      
     ►  
     - Yeah, it was a nice thing to do 
     
     
  
 
 
	 00:11:25
     ◼ 
      
     ►  
     rather than to wheel out some celebrities instead. 
     
     
  
 
 
	 00:11:28
     ◼ 
      
     ►  
     To actually make a meaningful video 
     
     
  
 
 
	 00:11:31
     ◼ 
      
     ►  
     which highlights something about the products, 
     
     
  
 
 
	 00:11:33
     ◼ 
      
     ►  
     which is important, but not everybody will understand 
     
     
  
 
 
	 00:11:35
     ◼ 
      
     ►  
     or know anything about. 
     
     
  
 
 
	 00:11:37
     ◼ 
      
     ►  
     So, thumbs up. 
     
     
  
 
 
 
	 00:11:40
     ◼ 
      
     ►  
     So they then went into sort of like state of the union stuff 
     
     
  
 
 
	 00:11:45
     ◼ 
      
     ►  
     which Apple used to do more of 
     
     
  
 
 
	 00:11:46
     ◼ 
      
     ►  
     and they haven't done it in recent events. 
     
     
  
 
 
	 00:11:48
     ◼ 
      
     ►  
     But talking about the iPhone 7 and the Apple Watch, 
     
     
  
 
 
	 00:11:51
     ◼ 
      
     ►  
     got a couple stats, 60% of the iOS install base 
     
     
  
 
 
	 00:11:55
     ◼ 
      
     ►  
     is now on iOS 10. 
     
     
  
 
 
	 00:11:57
     ◼ 
      
     ►  
     And then we had a section of what I've called in my notes 
     
     
  
 
 
	 00:11:59
     ◼ 
      
     ►  
     of Tim shows us his emails. 
     
     
  
 
 
 
	 00:12:03
     ◼ 
      
     ►  
     - This is excruciating to watch. 
     
     
  
 
 
	 00:12:06
     ◼ 
      
     ►  
     Just Tim was like, and our customers have emailed 
     
     
  
 
 
	 00:12:09
     ◼ 
      
     ►  
     their photos, like this one, and this one, 
     
     
  
 
 
	 00:12:13
     ◼ 
      
     ►  
     and this, like why did he keep, 
     
     
  
 
 
	 00:12:15
     ◼ 
      
     ►  
     I don't know why he did it. 
     
     
  
 
 
 
	 00:12:19
     ◼ 
      
     ►  
     - Also like, don't show us the most beautiful photos 
     
     
  
 
 
	 00:12:22
     ◼ 
      
     ►  
     in the world of like people that look like models. 
     
     
  
 
 
	 00:12:26
     ◼ 
      
     ►  
     Because I don't believe you. 
     
     
  
 
 
	 00:12:28
     ◼ 
      
     ►  
     I don't believe that they were your customers. 
     
     
  
 
 
	 00:12:30
     ◼ 
      
     ►  
     They may have well been, but I can't, 
     
     
  
 
 
	 00:12:31
     ◼ 
      
     ►  
     I just can't believe it. 
     
     
  
 
 
	 00:12:32
     ◼ 
      
     ►  
     Show me, like, I don't know. 
     
     
  
 
 
	 00:12:34
     ◼ 
      
     ►  
     Do you know what I mean? 
     
     
  
 
 
	 00:12:35
     ◼ 
      
     ►  
     They look exactly like the photos that they show on stage 
     
     
  
 
 
	 00:12:38
     ◼ 
      
     ►  
     when they're trying to demo the product. 
     
     
  
 
 
	 00:12:40
     ◼ 
      
     ►  
     - There is a little bit of precedent for this. 
     
     
  
 
 
	 00:12:46
     ◼ 
      
     ►  
     Back in the day when like iMovie was a big push, 
     
     
  
 
 
	 00:12:49
     ◼ 
      
     ►  
     Steve Jobs used to show iMovies that customers had made, 
     
     
  
 
 
	 00:12:54
     ◼ 
      
     ►  
     and like there was a line somewhere of like, 
     
     
  
 
 
	 00:12:57
     ◼ 
      
     ►  
     I may be such a big hit with customers, 
     
     
  
 
 
	 00:12:59
     ◼ 
      
     ►  
     it's so easy to use, they just keep sending us 
     
     
  
 
 
	 00:13:00
     ◼ 
      
     ►  
     their home videos, which is even stranger, right? 
     
     
  
 
 
	 00:13:03
     ◼ 
      
     ►  
     Like, I could see, like, I took this, 
     
     
  
 
 
	 00:13:05
     ◼ 
      
     ►  
     I mean, it's weird, right, and I would never do it, 
     
     
  
 
 
	 00:13:06
     ◼ 
      
     ►  
     like, I would never send Tim Cook a picture that I took. 
     
     
  
 
 
	 00:13:09
     ◼ 
      
     ►  
     But it's even stranger, like, hey, Tim, 
     
     
  
 
 
	 00:13:12
     ◼ 
      
     ►  
     here's, or hey, Steve, here is a movie that I made 
     
     
  
 
 
	 00:13:14
     ◼ 
      
     ►  
     of my four-year-old, you know, running in the park, 
     
     
  
 
 
	 00:13:17
     ◼ 
      
     ►  
     I really wanted to share it with you, 
     
     
  
 
 
	 00:13:18
     ◼ 
      
     ►  
     CEO of a giant corporation. 
     
     
  
 
 
	 00:13:20
     ◼ 
      
     ►  
     - It's like, I am very confident that you wanna see this, 
     
     
  
 
 
	 00:13:23
     ◼ 
      
     ►  
     so I'm gonna send it to you. 
     
     
  
 
 
	 00:13:24
     ◼ 
      
     ►  
     - Well I mean if you work in the marketing department 
     
     
  
 
 
	 00:13:27
     ◼ 
      
     ►  
     and you need to buy your devices, 
     
     
  
 
 
	 00:13:29
     ◼ 
      
     ►  
     do you count as a customer or as an employee? 
     
     
  
 
 
	 00:13:32
     ◼ 
      
     ►  
     - Oh. (laughing) 
     
     
  
 
 
	 00:13:34
     ◼ 
      
     ►  
     - I believe him, I believe him that they were, 
     
     
  
 
 
	 00:13:36
     ◼ 
      
     ►  
     I mean I take him at his word, but it's-- 
     
     
  
 
 
	 00:13:38
     ◼ 
      
     ►  
     - I mean it would be silly to lie, 
     
     
  
 
 
	 00:13:40
     ◼ 
      
     ►  
     but like I just mean they should, 
     
     
  
 
 
	 00:13:41
     ◼ 
      
     ►  
     I don't know, they should look more real. 
     
     
  
 
 
	 00:13:43
     ◼ 
      
     ►  
     They should, the focus is-- 
     
     
  
 
 
	 00:13:45
     ◼ 
      
     ►  
     - No seriously, who are these people who email Tim Cook 
     
     
  
 
 
	 00:13:48
     ◼ 
      
     ►  
     about their baby pictures and the dogs and the vacations? 
     
     
  
 
 
	 00:13:52
     ◼ 
      
     ►  
     Have either of you ever emailed an Apple executive? 
     
     
  
 
 
 
	 00:13:56
     ◼ 
      
     ►  
     I responded to one, but emailed myself. 
     
     
  
 
 
	 00:13:59
     ◼ 
      
     ►  
     Oh, ho, ho, ho, look at me. 
     
     
  
 
 
	 00:14:01
     ◼ 
      
     ►  
     What about you, Myke? 
     
     
  
 
 
	 00:14:03
     ◼ 
      
     ►  
     That's the truth. 
     
     
  
 
 
	 00:14:04
     ◼ 
      
     ►  
     I'm sorry I spoke the truth. 
     
     
  
 
 
	 00:14:06
     ◼ 
      
     ►  
     Yeah, sure, yeah, that was the question that Steven asked. 
     
     
  
 
 
	 00:14:09
     ◼ 
      
     ►  
     Have any of you emailed an Apple executive after they emailed you first? 
     
     
  
 
 
	 00:14:15
     ◼ 
      
     ►  
     Insert humblebrag here. 
     
     
  
 
 
	 00:14:16
     ◼ 
      
     ►  
     Other than me replying to Tim sending me his holiday snaps, no, I've never. 
     
     
  
 
 
 
 
	 00:14:25
     ◼ 
      
     ►  
     They moved on, talk about Apple Pay 
     
     
  
 
 
	 00:14:27
     ◼ 
      
     ►  
     and transit and maps in Japan, 
     
     
  
 
 
	 00:14:30
     ◼ 
      
     ►  
     which is a big move. 
     
     
  
 
 
	 00:14:30
     ◼ 
      
     ►  
     Remember the iPhone 7 has some specific hardware in Japan 
     
     
  
 
 
	 00:14:34
     ◼ 
      
     ►  
     to do contactless stuff. 
     
     
  
 
 
	 00:14:36
     ◼ 
      
     ►  
     So kind of a check in on that. 
     
     
  
 
 
	 00:14:37
     ◼ 
      
     ►  
     - I think it's called Seleka or something. 
     
     
  
 
 
	 00:14:39
     ◼ 
      
     ►  
     It's spelt like that. 
     
     
  
 
 
	 00:14:40
     ◼ 
      
     ►  
     - Something. 
     
     
  
 
 
	 00:14:40
     ◼ 
      
     ►  
     - I'm not 100% sure of the pronunciation. 
     
     
  
 
 
	 00:14:43
     ◼ 
      
     ►  
     - Talked about the Apple Watch, 
     
     
  
 
 
	 00:14:45
     ◼ 
      
     ►  
     recounted some reviews, 
     
     
  
 
 
	 00:14:47
     ◼ 
      
     ►  
     reminded people that the Nike Plus Apple Watch 
     
     
  
 
 
	 00:14:50
     ◼ 
      
     ►  
     with its abomination of a watch band 
     
     
  
 
 
	 00:14:51
     ◼ 
      
     ►  
     is shipping October 28th. 
     
     
  
 
 
	 00:14:53
     ◼ 
      
     ►  
     But I wanted to take a minute and talk about 
     
     
  
 
 
	 00:14:57
     ◼ 
      
     ►  
     the Apple Watch Series 1 and Series 2, 
     
     
  
 
 
	 00:15:00
     ◼ 
      
     ►  
     at least when I looked the other day, 
     
     
  
 
 
	 00:15:02
     ◼ 
      
     ►  
     almost every model is still shipping 
     
     
  
 
 
	 00:15:03
     ◼ 
      
     ►  
     like two to three weeks out. 
     
     
  
 
 
	 00:15:05
     ◼ 
      
     ►  
     Like they seem to not be shipping at any great volume, 
     
     
  
 
 
	 00:15:08
     ◼ 
      
     ►  
     release volume that can keep up with demand. 
     
     
  
 
 
	 00:15:10
     ◼ 
      
     ►  
     So you still can't really get your hands 
     
     
  
 
 
	 00:15:12
     ◼ 
      
     ►  
     on most Apple Watch models, like if you want one today. 
     
     
  
 
 
	 00:15:16
     ◼ 
      
     ►  
     Which they didn't, I mean, 
     
     
  
 
 
	 00:15:17
     ◼ 
      
     ►  
     they're not gonna say anything about it. 
     
     
  
 
 
	 00:15:19
     ◼ 
      
     ►  
     That didn't even come up on the quarterly call yesterday, 
     
     
  
 
 
	 00:15:21
     ◼ 
      
     ►  
     which I thought that it might. 
     
     
  
 
 
	 00:15:22
     ◼ 
      
     ►  
     You know, some supply and demand thing there. 
     
     
  
 
 
	 00:15:25
     ◼ 
      
     ►  
     But right now, if you want an Apple Watch Series 2, 
     
     
  
 
 
	 00:15:28
     ◼ 
      
     ►  
     you can go into a store and they have limited options 
     
     
  
 
 
	 00:15:32
     ◼ 
      
     ►  
     in the store, but if you just want to order one online, 
     
     
  
 
 
	 00:15:34
     ◼ 
      
     ►  
     you're gonna be waiting for a couple weeks still. 
     
     
  
 
 
	 00:15:36
     ◼ 
      
     ►  
     - Good thing? - Still, it's been like 
     
     
  
 
 
 
	 00:15:38
     ◼ 
      
     ►  
     - Good thing, maybe? 
     
     
  
 
 
	 00:15:39
     ◼ 
      
     ►  
     Like for Apple? 
     
     
  
 
 
 
	 00:15:42
     ◼ 
      
     ►  
     I mean, who knows, right? 
     
     
  
 
 
	 00:15:43
     ◼ 
      
     ►  
     If they've only made eight, but they've sold 16, 
     
     
  
 
 
	 00:15:47
     ◼ 
      
     ►  
     they would still be behind, right? 
     
     
  
 
 
	 00:15:49
     ◼ 
      
     ►  
     Like you don't know what the numbers are. 
     
     
  
 
 
	 00:15:51
     ◼ 
      
     ►  
     But it's, that just popped in my head of like, 
     
     
  
 
 
	 00:15:54
     ◼ 
      
     ►  
     "Oh yeah, those things are still slow to ship." 
     
     
  
 
 
	 00:15:56
     ◼ 
      
     ►  
     But I don't know, none of us have ordered new watches, 
     
     
  
 
 
	 00:15:59
     ◼ 
      
     ►  
     so I guess we can't speak to that. 
     
     
  
 
 
	 00:16:01
     ◼ 
      
     ►  
     - Yeah, I was going to, I'm not going to now. 
     
     
  
 
 
	 00:16:06
     ◼ 
      
     ►  
     But I don't need it, I'm fine. 
     
     
  
 
 
	 00:16:07
     ◼ 
      
     ►  
     - Yeah, watchOS 3 makes the original hardware fine. 
     
     
  
 
 
 
	 00:16:11
     ◼ 
      
     ►  
     - It's totally usable, my battery life is still great 
     
     
  
 
 
	 00:16:13
     ◼ 
      
     ►  
     on the bigger of the two, like I've got no complaints. 
     
     
  
 
 
	 00:16:17
     ◼ 
      
     ►  
     And if I was a swimmer it'd be different, but I'm not. 
     
     
  
 
 
	 00:16:19
     ◼ 
      
     ►  
     So I'm not worried about the waterproof stuff. 
     
     
  
 
 
	 00:16:22
     ◼ 
      
     ►  
     - Adina had like two or three weeks 
     
     
  
 
 
	 00:16:24
     ◼ 
      
     ►  
     where it was dying every day under 38, and that's fine. 
     
     
  
 
 
	 00:16:27
     ◼ 
      
     ►  
     Which is weird, it's even weirder. 
     
     
  
 
 
	 00:16:29
     ◼ 
      
     ►  
     It's like inconsistent. 
     
     
  
 
 
	 00:16:30
     ◼ 
      
     ►  
     - Yeah, I saw some people on Twitter complaining about that. 
     
     
  
 
 
	 00:16:33
     ◼ 
      
     ►  
     Maybe an update took care of it, I mean, who knows? 
     
     
  
 
 
	 00:16:35
     ◼ 
      
     ►  
     - Yeah, good point, yeah, yeah, good point. 
     
     
  
 
 
	 00:16:37
     ◼ 
      
     ►  
     - What is the Apple TV stuff? 
     
     
  
 
 
	 00:16:40
     ◼ 
      
     ►  
     Federico, can you walk us through that? 
     
     
  
 
 
	 00:16:43
     ◼ 
      
     ►  
     - Basically they announced this new TV app, 
     
     
  
 
 
	 00:16:46
     ◼ 
      
     ►  
     which is called just TV. 
     
     
  
 
 
	 00:16:48
     ◼ 
      
     ►  
     First they started with some numbers, 
     
     
  
 
 
	 00:16:50
     ◼ 
      
     ►  
     the TV OS app store has like 8,000 apps. 
     
     
  
 
 
	 00:16:54
     ◼ 
      
     ►  
     Minecraft is coming to TV OS before the end of the year 
     
     
  
 
 
	 00:16:57
     ◼ 
      
     ►  
     and they show this 1600 content apps, 
     
     
  
 
 
	 00:17:02
     ◼ 
      
     ►  
     which are basically like video services, 
     
     
  
 
 
	 00:17:04
     ◼ 
      
     ►  
     you know, entertainment apps. 
     
     
  
 
 
	 00:17:06
     ◼ 
      
     ►  
     And there was Twitter on stage showing off live video, 
     
     
  
 
 
	 00:17:09
     ◼ 
      
     ►  
     not Vine, which is being killed off, 
     
     
  
 
 
	 00:17:12
     ◼ 
      
     ►  
     but Twitter was showing like American football, 
     
     
  
 
 
	 00:17:15
     ◼ 
      
     ►  
     whatever it is that Americans call that sport. 
     
     
  
 
 
	 00:17:18
     ◼ 
      
     ►  
     Moving on. - This finally kind of made 
     
     
  
 
 
	 00:17:21
     ◼ 
      
     ►  
     a little bit of sense to me why Twitter ever made this bid 
     
     
  
 
 
	 00:17:24
     ◼ 
      
     ►  
     in the first place. 
     
     
  
 
 
	 00:17:25
     ◼ 
      
     ►  
     Like, there was news about this a while ago 
     
     
  
 
 
	 00:17:27
     ◼ 
      
     ►  
     that they'd bought the rights to NFL games. 
     
     
  
 
 
	 00:17:29
     ◼ 
      
     ►  
     Make no sense, like why would they do that? 
     
     
  
 
 
	 00:17:32
     ◼ 
      
     ►  
     If this is something that they wanna do, 
     
     
  
 
 
	 00:17:33
     ◼ 
      
     ►  
     this makes a little bit of sense. 
     
     
  
 
 
	 00:17:35
     ◼ 
      
     ►  
     I think I saw Jason Snow tweet that he would like 
     
     
  
 
 
	 00:17:39
     ◼ 
      
     ►  
     to do this during something like the Oscars, 
     
     
  
 
 
	 00:17:41
     ◼ 
      
     ►  
     which I agree with. 
     
     
  
 
 
	 00:17:42
     ◼ 
      
     ►  
     Like a big event like that where there's kind of like 
     
     
  
 
 
	 00:17:45
     ◼ 
      
     ►  
     Not a lot that you need to pay attention to 
     
     
  
 
 
	 00:17:47
     ◼ 
      
     ►  
     Maybe having Twitter up like scrolling through and seeing what's popular and what's trending about the things that are happening might be kind of fun 
     
     
  
 
 
	 00:17:55
     ◼ 
      
     ►  
     I can't think of anything that I enjoy 
     
     
  
 
 
	 00:17:58
     ◼ 
      
     ►  
     To watch on the television that I would like this experience for though 
     
     
  
 
 
	 00:18:02
     ◼ 
      
     ►  
     I don't know if people that enjoy sports would want this. I don't know I 
     
     
  
 
 
	 00:18:07
     ◼ 
      
     ►  
     Think I think Casey seemed pumped about it on online earlier, but I've never 
     
     
  
 
 
	 00:18:14
     ◼ 
      
     ►  
     Trying to think I think during the first presidential debate I watched it on Twitter for a little while and it I 
     
     
  
 
 
	 00:18:21
     ◼ 
      
     ►  
     Just got to a point where was distracting to see 
     
     
  
 
 
	 00:18:24
     ◼ 
      
     ►  
     Video and then a bunch of tweets from like selected accounts go by and it was kind of like too much stuff coming in on 
     
     
  
 
 
	 00:18:29
     ◼ 
      
     ►  
     the web or something 
     
     
  
 
 
 
 
	 00:18:34
     ◼ 
      
     ►  
     You know for me like I mean I like any other 
     
     
  
 
 
	 00:18:38
     ◼ 
      
     ►  
     young person in air quotes will 
     
     
  
 
 
	 00:18:42
     ◼ 
      
     ►  
     Often watch TV or movies like with my iPad or iPhone like looking at Twitter looking at slack like that 
     
     
  
 
 
	 00:18:46
     ◼ 
      
     ►  
     The second screen thing is is something that I do 
     
     
  
 
 
	 00:18:49
     ◼ 
      
     ►  
     It's probably not good for my attention span, but something that I do 
     
     
  
 
 
	 00:18:52
     ◼ 
      
     ►  
     And so like for me like do I want to watch a game and then watch other people's tweets or do I want to watch? 
     
     
  
 
 
	 00:18:57
     ◼ 
      
     ►  
     Like the people I follow tweet about it, right? 
     
     
  
 
 
	 00:19:01
     ◼ 
      
     ►  
     Like do I want to watch a presidential debate and like follow my political nerds on my Twitter list for politics, you know 
     
     
  
 
 
 
	 00:19:09
     ◼ 
      
     ►  
     It only really it doesn't really do what Twitter was designed to do because it doesn't give me interactions with people that I choose to follow 
     
     
  
 
 
	 00:19:17
     ◼ 
      
     ►  
     Like that's kind of the whole point of Twitter, but I mean they're gonna be out of business in like six weeks 
     
     
  
 
 
	 00:19:21
     ◼ 
      
     ►  
     so it doesn't really matter but 
     
     
  
 
 
	 00:19:23
     ◼ 
      
     ►  
     It was strange to me that it got so much attention today during the event 
     
     
  
 
 
	 00:19:26
     ◼ 
      
     ►  
     No idea. Yeah, no idea. Anyway, um, I'm I will try my best to explain this as someone who doesn't watch video on the Apple TV 
     
     
  
 
 
	 00:19:35
     ◼ 
      
     ►  
     Apple is making a new app called TV, not TV guide or list or something just TV, which aggregates 
     
     
  
 
 
	 00:19:42
     ◼ 
      
     ►  
     content from 
     
     
  
 
 
	 00:19:45
     ◼ 
      
     ►  
     multiple apps in a single place and 
     
     
  
 
 
	 00:19:48
     ◼ 
      
     ►  
     there's a bunch of sections like your favorites, your library or for you, which in this case means 
     
     
  
 
 
	 00:19:55
     ◼ 
      
     ►  
     you can resume videos you've started watching and then paused or 
     
     
  
 
 
	 00:20:00
     ◼ 
      
     ►  
     there's some curated sections from Apple editors picking out stuff for you and all of this content comes from different apps 
     
     
  
 
 
	 00:20:08
     ◼ 
      
     ►  
     so it's like an aggregator for Apple TV content and when you click on 
     
     
  
 
 
	 00:20:13
     ◼ 
      
     ►  
     For example, like a thumbnail or Game of Thrones then you're taken to the HBO Now app. So it's like a 
     
     
  
 
 
	 00:20:20
     ◼ 
      
     ►  
     Forgive me for the use of the term like a launchpad for 
     
     
  
 
 
	 00:20:25
     ◼ 
      
     ►  
     multiple Apple TV apps and it's meant to be, I guess, a quick way to see what you 
     
     
  
 
 
	 00:20:31
     ◼ 
      
     ►  
     should be watching without having to navigate the Apple TV interface. I just 
     
     
  
 
 
	 00:20:36
     ◼ 
      
     ►  
     found it funny that the future of TV is apps and now the future of the future is 
     
     
  
 
 
	 00:20:42
     ◼ 
      
     ►  
     an app for the apps, kinda? You know? What this felt like to me is Apple Music and 
     
     
  
 
 
	 00:20:51
     ◼ 
      
     ►  
     Apple News. It's the continuation of that strategy of Apple creating a hub for stuff 
     
     
  
 
 
	 00:20:59
     ◼ 
      
     ►  
     and I know music is slightly different. 
     
     
  
 
 
	 00:21:02
     ◼ 
      
     ►  
     My question is, why is this not the main TV OS interface? Why does it need to be a separate 
     
     
  
 
 
	 00:21:08
     ◼ 
      
     ►  
     app? It just feels like the interaction model of TV OS and to an extent even the Apple Watch 
     
     
  
 
 
	 00:21:15
     ◼ 
      
     ►  
     is so based on the iPhone that Apple is not even trying to optimize for the different 
     
     
  
 
 
	 00:21:22
     ◼ 
      
     ►  
     types of devices that they make. So everything is kind of like an iPhone and then on watchOS 
     
     
  
 
 
	 00:21:27
     ◼ 
      
     ►  
     they did a bunch of updates and now on tvOS they're making an app. It seems to me like 
     
     
  
 
 
	 00:21:32
     ◼ 
      
     ►  
     this should be the main interface of tvOS because when I turn on my Apple TV, apothetically 
     
     
  
 
 
	 00:21:38
     ◼ 
      
     ►  
     because I don't, but when I turn on my Apple TV I want to see quickly what should I be 
     
     
  
 
 
	 00:21:43
     ◼ 
      
     ►  
     watching. It's like when you go to the YouTube homepage. Imagine if the YouTube homepage, 
     
     
  
 
 
	 00:21:48
     ◼ 
      
     ►  
     instead of being recommendations and a bunch of things collected from multiple places, 
     
     
  
 
 
	 00:21:51
     ◼ 
      
     ►  
     were just a list of your subscriptions. And then you need to go to a separate YouTube website 
     
     
  
 
 
	 00:21:57
     ◼ 
      
     ►  
     to see what's hot, what's trending, what you should be watching. It's like Apple is tackling 
     
     
  
 
 
	 00:22:01
     ◼ 
      
     ►  
     this problem backwards. I don't think it is a stretch to imagine a world in which this was 
     
     
  
 
 
	 00:22:08
     ◼ 
      
     ►  
     supposed to be that. Like when the Apple TV was a subscription service that you 
     
     
  
 
 
	 00:22:15
     ◼ 
      
     ►  
     paid for from Apple but they couldn't get that done for whatever reason they 
     
     
  
 
 
	 00:22:20
     ◼ 
      
     ►  
     couldn't get that done and this kind of feels like what that would have been but 
     
     
  
 
 
	 00:22:26
     ◼ 
      
     ►  
     it's not that. Like for example the icon, the TV app icon, is the same icon as the 
     
     
  
 
 
	 00:22:33
     ◼ 
      
     ►  
     TV button on the Siri remote and if I was following correctly when you press 
     
     
  
 
 
	 00:22:40
     ◼ 
      
     ►  
     that button you go to this app now and then you press it again to go to home 
     
     
  
 
 
	 00:22:44
     ◼ 
      
     ►  
     what did it do before it just takes you home okay so but it seems like now like 
     
     
  
 
 
	 00:22:50
     ◼ 
      
     ►  
     it seemed I don't know there seems to be some kind of like bolted on this of all 
     
     
  
 
 
	 00:22:55
     ◼ 
      
     ►  
     of this it's like okay if Apple wanted to make this app why did they make the 
     
     
  
 
 
	 00:23:00
     ◼ 
      
     ►  
     iTunes app because the iTunes movie app does the same thing that this does like 
     
     
  
 
 
	 00:23:07
     ◼ 
      
     ►  
     I think that this was part of the original strategy they can't they shelved 
     
     
  
 
 
	 00:23:12
     ◼ 
      
     ►  
     it they made a new home screen which had the applications and just gave the 
     
     
  
 
 
	 00:23:16
     ◼ 
      
     ►  
     applications their their little homes as it would have been and that all the 
     
     
  
 
 
	 00:23:21
     ◼ 
      
     ►  
     video content all video content was supposed to go through this TV app but 
     
     
  
 
 
	 00:23:25
     ◼ 
      
     ►  
     it couldn't do it so they made separate apps because nobody will buy into the 
     
     
  
 
 
	 00:23:29
     ◼ 
      
     ►  
     system like the providers so now they've just found some weird way to kind of do this in 
     
     
  
 
 
	 00:23:35
     ◼ 
      
     ►  
     the hopes that it will now force the vendors to actually go through it. Like you'll notice 
     
     
  
 
 
	 00:23:40
     ◼ 
      
     ►  
     Netflix is not part of this and I think that that is telling you a lot of what you want 
     
     
  
 
 
	 00:23:46
     ◼ 
      
     ►  
     to know or need to know about this product. Super super weird. 
     
     
  
 
 
	 00:23:51
     ◼ 
      
     ►  
     You are suddenly coming to the iPhone and the iPad as well and not coming this month, 
     
     
  
 
 
	 00:23:56
     ◼ 
      
     ►  
     next month but in December so again coming soon. I think the coming to iPhone 
     
     
  
 
 
	 00:24:01
     ◼ 
      
     ►  
     and iPad as well is the other indication of the fact that this was the 
     
     
  
 
 
	 00:24:05
     ◼ 
      
     ►  
     bones of the subscription service because that would have been on iOS as 
     
     
  
 
 
	 00:24:09
     ◼ 
      
     ►  
     well. Yeah I agree with you Myke it feels like a half-hearted step and 
     
     
  
 
 
	 00:24:15
     ◼ 
      
     ►  
     maybe that's because its origins or something a lot greater yeah and this is 
     
     
  
 
 
	 00:24:19
     ◼ 
      
     ►  
     just sort of like well we have this we're gonna ship it as it is and and 
     
     
  
 
 
	 00:24:22
     ◼ 
      
     ►  
     and maybe they're hoping it's like a proof of concept, right? 
     
     
  
 
 
	 00:24:25
     ◼ 
      
     ►  
     This works with the content we have, 
     
     
  
 
 
	 00:24:28
     ◼ 
      
     ►  
     and if you're in here, you know, 
     
     
  
 
 
	 00:24:30
     ◼ 
      
     ►  
     we can say that your content viewership goes up 
     
     
  
 
 
	 00:24:32
     ◼ 
      
     ►  
     after we, you know, feature you or something, 
     
     
  
 
 
	 00:24:35
     ◼ 
      
     ►  
     and then maybe Netflix will be more willing to play ball. 
     
     
  
 
 
	 00:24:38
     ◼ 
      
     ►  
     My guess is, and I have no insider information on this, 
     
     
  
 
 
	 00:24:41
     ◼ 
      
     ►  
     it's just a feeling, is that Netflix doesn't want 
     
     
  
 
 
	 00:24:44
     ◼ 
      
     ►  
     to be shown with other providers side by side, 
     
     
  
 
 
	 00:24:47
     ◼ 
      
     ►  
     like on an even playing field. 
     
     
  
 
 
	 00:24:50
     ◼ 
      
     ►  
     Like Netflix wants you to be just within their universe 
     
     
  
 
 
	 00:24:53
     ◼ 
      
     ►  
     and for whatever reason they couldn't work it out 
     
     
  
 
 
	 00:24:55
     ◼ 
      
     ►  
     to be in there. 
     
     
  
 
 
	 00:24:57
     ◼ 
      
     ►  
     - Yeah, I assume that Netflix believe correctly 
     
     
  
 
 
	 00:25:01
     ◼ 
      
     ►  
     or incorrectly that they are important enough 
     
     
  
 
 
	 00:25:03
     ◼ 
      
     ►  
     that you should be in Netflix. 
     
     
  
 
 
	 00:25:04
     ◼ 
      
     ►  
     Like Netflix's content isn't elsewhere. 
     
     
  
 
 
	 00:25:06
     ◼ 
      
     ►  
     Like you go to Netflix to watch Netflix. 
     
     
  
 
 
	 00:25:09
     ◼ 
      
     ►  
     You don't have your content mixed in with other people. 
     
     
  
 
 
	 00:25:11
     ◼ 
      
     ►  
     Like Netflix is where you get Netflix stuff, right? 
     
     
  
 
 
	 00:25:14
     ◼ 
      
     ►  
     And I think that that's, as you say, 
     
     
  
 
 
	 00:25:16
     ◼ 
      
     ►  
     like that's the reason for it. 
     
     
  
 
 
	 00:25:18
     ◼ 
      
     ►  
     And some of the other places, like, you know, 
     
     
  
 
 
	 00:25:20
     ◼ 
      
     ►  
     a lot of them, Apple, they're like related to Disney, 
     
     
  
 
 
	 00:25:23
     ◼ 
      
     ►  
     so Apple can do whatever it does there. 
     
     
  
 
 
	 00:25:25
     ◼ 
      
     ►  
     And, you know, I think that HBO are kind of coming along 
     
     
  
 
 
	 00:25:28
     ◼ 
      
     ►  
     because Apple kind of worked with them initially 
     
     
  
 
 
	 00:25:31
     ◼ 
      
     ►  
     and gave them different cuts and stuff like that. 
     
     
  
 
 
	 00:25:33
     ◼ 
      
     ►  
     So I think that there's a good relationship there. 
     
     
  
 
 
	 00:25:35
     ◼ 
      
     ►  
     And HBO probably just doesn't care, 
     
     
  
 
 
	 00:25:36
     ◼ 
      
     ►  
     they just want you to watch their stuff. 
     
     
  
 
 
	 00:25:38
     ◼ 
      
     ►  
     And Netflix cares more. 
     
     
  
 
 
	 00:25:40
     ◼ 
      
     ►  
     - Yeah, and so that's, you know, that's kind of a bummer. 
     
     
  
 
 
	 00:25:44
     ◼ 
      
     ►  
     Like, it would be nice if this thing became a hub 
     
     
  
 
 
	 00:25:46
     ◼ 
      
     ►  
     for everything that I want to watch on my Apple TV, 
     
     
  
 
 
	 00:25:51
     ◼ 
      
     ►  
     but instead, most of what I do on my Apple TV is Netflix, 
     
     
  
 
 
	 00:25:57
     ◼ 
      
     ►  
     and I think that's gonna be true, 
     
     
  
 
 
	 00:25:58
     ◼ 
      
     ►  
     I think that's true for most people. 
     
     
  
 
 
	 00:25:59
     ◼ 
      
     ►  
     - It's YouTube for me, and that will be the same thing. 
     
     
  
 
 
	 00:26:01
     ◼ 
      
     ►  
     You won't see YouTube in this either. 
     
     
  
 
 
	 00:26:02
     ◼ 
      
     ►  
     - Right, so this is gonna become just another icon 
     
     
  
 
 
	 00:26:05
     ◼ 
      
     ►  
     that I hide or I don't visit very often, 
     
     
  
 
 
	 00:26:08
     ◼ 
      
     ►  
     'cause I don't watch stuff on these other apps, 
     
     
  
 
 
	 00:26:11
     ◼ 
      
     ►  
     because, partially 'cause I don't have a cable login. 
     
     
  
 
 
	 00:26:14
     ◼ 
      
     ►  
     Like I don't pay for cable, and so a lot of this stuff 
     
     
  
 
 
	 00:26:16
     ◼ 
      
     ►  
     is built on the single sign-on stuff, 
     
     
  
 
 
	 00:26:19
     ◼ 
      
     ►  
     and you have an app based on your cable provider, 
     
     
  
 
 
	 00:26:21
     ◼ 
      
     ►  
     that is still locked off to me as a cord cutter. 
     
     
  
 
 
	 00:26:25
     ◼ 
      
     ►  
     And the TV app just changes the way that it's formatted, 
     
     
  
 
 
	 00:26:28
     ◼ 
      
     ►  
     but it doesn't actually solve any of my problems 
     
     
  
 
 
	 00:26:30
     ◼ 
      
     ►  
     with watching stuff on the Apple TV. 
     
     
  
 
 
	 00:26:32
     ◼ 
      
     ►  
     - Like this is, this thing is a brand's fighting 
     
     
  
 
 
	 00:26:35
     ◼ 
      
     ►  
     against brands to say who's got the biggest brand. 
     
     
  
 
 
	 00:26:38
     ◼ 
      
     ►  
     Right, this is what it is. 
     
     
  
 
 
	 00:26:39
     ◼ 
      
     ►  
     Apple want everyone inside of their ecosystem, 
     
     
  
 
 
	 00:26:42
     ◼ 
      
     ►  
     Netflix want everyone inside of their ecosystem, 
     
     
  
 
 
	 00:26:44
     ◼ 
      
     ►  
     and then the person who ends up losing is the consumer 
     
     
  
 
 
	 00:26:47
     ◼ 
      
     ►  
     because everyone's brand's more important than the other. 
     
     
  
 
 
	 00:26:50
     ◼ 
      
     ►  
     That's my feeling about this. 
     
     
  
 
 
	 00:26:51
     ◼ 
      
     ►  
     I'm more upset maybe than I should be, 
     
     
  
 
 
	 00:26:53
     ◼ 
      
     ►  
     but I just find it all a bit stupid. 
     
     
  
 
 
	 00:26:55
     ◼ 
      
     ►  
     - No, no, this is, it's disappointing to me. 
     
     
  
 
 
	 00:26:57
     ◼ 
      
     ►  
     I mean, I want them to push this harder 
     
     
  
 
 
	 00:27:00
     ◼ 
      
     ►  
     and they just haven't been able to make up the ground yet. 
     
     
  
 
 
	 00:27:03
     ◼ 
      
     ►  
     So for me, it doesn't really change 
     
     
  
 
 
	 00:27:04
     ◼ 
      
     ►  
     how I'm gonna use my Apple TV. 
     
     
  
 
 
	 00:27:05
     ◼ 
      
     ►  
     It's not gonna dramatically increase my usage of it. 
     
     
  
 
 
	 00:27:08
     ◼ 
      
     ►  
     So it's just kind of a different approach 
     
     
  
 
 
	 00:27:11
     ◼ 
      
     ►  
     that is not gonna, it's not really gonna change my world. 
     
     
  
 
 
	 00:27:14
     ◼ 
      
     ►  
     - Now I already have the Apple TV the way that it is. 
     
     
  
 
 
	 00:27:17
     ◼ 
      
     ►  
     I don't need it to be like this. 
     
     
  
 
 
	 00:27:19
     ◼ 
      
     ►  
     You know, I don't need this. 
     
     
  
 
 
	 00:27:20
     ◼ 
      
     ►  
     Like you already launched it the way that it is, 
     
     
  
 
 
	 00:27:23
     ◼ 
      
     ►  
     and it works fine for me. 
     
     
  
 
 
	 00:27:24
     ◼ 
      
     ►  
     - And it's not gonna make Federico fire his up anymore. 
     
     
  
 
 
	 00:27:26
     ◼ 
      
     ►  
     - No, no, not really. 
     
     
  
 
 
	 00:27:27
     ◼ 
      
     ►  
     - His is still, you know, like leveling out a table, 
     
     
  
 
 
	 00:27:29
     ◼ 
      
     ►  
     I think, in his apartment. 
     
     
  
 
 
	 00:27:30
     ◼ 
      
     ►  
     Not even plugged in anymore. 
     
     
  
 
 
	 00:27:33
     ◼ 
      
     ►  
     - No, so I wanted to tell you, I tried to use it last week. 
     
     
  
 
 
	 00:27:37
     ◼ 
      
     ►  
     Fun experience, I wanted to watch some Brooklyn Nine-Nine 
     
     
  
 
 
	 00:27:40
     ◼ 
      
     ►  
     on my Apple TV. Love the show. Yeah. And so I opened this video player that I got on iOS 
     
     
  
 
 
	 00:27:48
     ◼ 
      
     ►  
     and I assume I just need to tap the AirPlay icon. So I tap the AirPlay icon, select Apple 
     
     
  
 
 
	 00:27:53
     ◼ 
      
     ►  
     TV and what happens next may surprise you because just the audio starts playing on the 
     
     
  
 
 
	 00:28:03
     ◼ 
      
     ►  
     Apple TV. No video. I was like, you know what? I just, I don't have time for this. I just 
     
     
  
 
 
	 00:28:08
     ◼ 
      
     ►  
     send it to my Chromecast and it was okay. So yeah. 
     
     
  
 
 
	 00:28:14
     ◼ 
      
     ►  
     Just while we're just talking about Chromecast, like super super quick follow-up, what about 
     
     
  
 
 
	 00:28:18
     ◼ 
      
     ►  
     Google's Trojan horse of the home app? Like Chromecast app is now the Google Home app, 
     
     
  
 
 
	 00:28:23
     ◼ 
      
     ►  
     like buy a Google Home! Such a pretty icon! 
     
     
  
 
 
	 00:28:26
     ◼ 
      
     ►  
     It was just such a strange thing to do! Yeah I know but the icon is pretty, Myke. 
     
     
  
 
 
	 00:28:31
     ◼ 
      
     ►  
     Oh well that's alright then. Yeah. 
     
     
  
 
 
	 00:28:34
     ◼ 
      
     ►  
     Alright should we take a break and then get into the main event? 
     
     
  
 
 
	 00:28:38
     ◼ 
      
     ►  
     That's good. 
     
     
  
 
 
 
	 00:28:40
     ◼ 
      
     ►  
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	 00:28:43
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     One of the things that I really love about TextExpander is that people are able to share 
     
     
  
 
 
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     go to smile software.com/connected for more info. Thank you to Smile for their continued 
     
     
  
 
 
	 00:31:34
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     support of this show and Relay FM. So we got a Mac today. Oh like two and a half Macs but yes. 
     
     
  
 
 
	 00:31:43
     ◼ 
      
     ►  
     One Mac. They... can we just have a minute here? Yeah. Can I just share something with you guys? 
     
     
  
 
 
 
 
	 00:31:53
     ◼ 
      
     ►  
     - I consider myself some sort of Apple historian, right? 
     
     
  
 
 
	 00:31:58
     ◼ 
      
     ►  
     I got a studio full of old Macs, 
     
     
  
 
 
	 00:32:02
     ◼ 
      
     ►  
     write about them, have a YouTube channel. 
     
     
  
 
 
	 00:32:04
     ◼ 
      
     ►  
     I did not expect Apple to go this route. 
     
     
  
 
 
	 00:32:06
     ◼ 
      
     ►  
     Apple does not look back. 
     
     
  
 
 
	 00:32:08
     ◼ 
      
     ►  
     You know, they did the 40 years in 40 seconds thing 
     
     
  
 
 
	 00:32:11
     ◼ 
      
     ►  
     last year, which was supposed to be the last town hall event 
     
     
  
 
 
	 00:32:14
     ◼ 
      
     ►  
     but they were again today, I guess, 
     
     
  
 
 
	 00:32:16
     ◼ 
      
     ►  
     because they didn't expect this event to be in the fall. 
     
     
  
 
 
	 00:32:20
     ◼ 
      
     ►  
     But they started this event by talking about 
     
     
  
 
 
	 00:32:23
     ◼ 
      
     ►  
     the first Apple notebook, which was in October 1991, 
     
     
  
 
 
	 00:32:27
     ◼ 
      
     ►  
     PowerBook 100, 140, and 170 were the three options. 
     
     
  
 
 
	 00:32:31
     ◼ 
      
     ►  
     They just discount the Macintosh portable. 
     
     
  
 
 
	 00:32:33
     ◼ 
      
     ►  
     If you haven't ever seen a picture of that, 
     
     
  
 
 
	 00:32:35
     ◼ 
      
     ►  
     go look it up on Wikipedia. 
     
     
  
 
 
	 00:32:36
     ◼ 
      
     ►  
     It is crazy. 
     
     
  
 
 
	 00:32:37
     ◼ 
      
     ►  
     But they kept circling back to this. 
     
     
  
 
 
	 00:32:42
     ◼ 
      
     ►  
     Like 25 years since the notebook, 
     
     
  
 
 
	 00:32:44
     ◼ 
      
     ►  
     he, Tim pointed out that it was the first keyboard forward 
     
     
  
 
 
	 00:32:48
     ◼ 
      
     ►  
     design with a trackball below the keyboard 
     
     
  
 
 
	 00:32:50
     ◼ 
      
     ►  
     the palm rest. It was very strange. At the end, it was like, you know, one year of compute 
     
     
  
 
 
	 00:32:55
     ◼ 
      
     ►  
     time on the PowerBook 170 is done in like five seconds on the new MacBook Pro. Very 
     
     
  
 
 
	 00:33:00
     ◼ 
      
     ►  
     strange couching of all this stuff. 
     
     
  
 
 
	 00:33:03
     ◼ 
      
     ►  
     Why did they do this, do you think? Was it just because the timing happened to meet up? 
     
     
  
 
 
	 00:33:08
     ◼ 
      
     ►  
     I guess. Or maybe they wanted... I don't know. Do you compare it with the MacBook Pro that 
     
     
  
 
 
	 00:33:15
     ◼ 
      
     ►  
     Last updated a year and a half ago, but really like three years ago 
     
     
  
 
 
	 00:33:19
     ◼ 
      
     ►  
     Like I don't know maybe they don't want to draw the tension that it's been so long. So they just like do something really 
     
     
  
 
 
	 00:33:24
     ◼ 
      
     ►  
     Really oddball. It was just unusual. I guess is my only point. I don't know why they did it but not a move you see very often 
     
     
  
 
 
	 00:33:32
     ◼ 
      
     ►  
     Yeah from Apple, did you know this you haven't mentioned this did you know it was 25 years since the first Apple notebook? 
     
     
  
 
 
	 00:33:40
     ◼ 
      
     ►  
     No, you didn't know 
     
     
  
 
 
	 00:33:41
     ◼ 
      
     ►  
     We got a steppy game up man 
     
     
  
 
 
	 00:33:44
     ◼ 
      
     ►  
     They beat this is your beat it is well they did like a totally awesome 
     
     
  
 
 
	 00:33:49
     ◼ 
      
     ►  
     Reveal video with like Macbooks flying through the air. It's basically if Apple said to you you can direct a video 
     
     
  
 
 
	 00:33:57
     ◼ 
      
     ►  
     That's the video you would make 
     
     
  
 
 
	 00:33:59
     ◼ 
      
     ►  
     Right like a hundred percent. That was it. It was just lots of old Macs flying around 
     
     
  
 
 
	 00:34:03
     ◼ 
      
     ►  
     Just give me the budget and I'll make the old Macs fly around 
     
     
  
 
 
	 00:34:08
     ◼ 
      
     ►  
     And the keys to your storage and I go there and shoot a video 
     
     
  
 
 
	 00:34:12
     ◼ 
      
     ►  
     Give me a get me a crew here and I'll make a video like that. I can certainly picture you doing that Steven 
     
     
  
 
 
	 00:34:18
     ◼ 
      
     ►  
     Cool just saying if you want to change careers at some point, you know, there's a position open obviously 
     
     
  
 
 
	 00:34:25
     ◼ 
      
     ►  
     I mean you get to work every couple of years, but 
     
     
  
 
 
	 00:34:28
     ◼ 
      
     ►  
     It's maybe you can make a pretty cool video. I 
     
     
  
 
 
	 00:34:31
     ◼ 
      
     ►  
     Guess I mean if you know it is cool, but it was just unexpected 
     
     
  
 
 
	 00:34:38
     ◼ 
      
     ►  
     expected. So real quick, I'm just gonna blast through like the high-level 
     
     
  
 
 
	 00:34:44
     ◼ 
      
     ►  
     tech stuff and then we can get into what's the most interesting. Two new 
     
     
  
 
 
	 00:34:48
     ◼ 
      
     ►  
     models MacBook Pro 13 inch and 15 inch they're both as you would expect lighter 
     
     
  
 
 
	 00:34:52
     ◼ 
      
     ►  
     and thinner they clock in at three pounds and four pounds. They come in 
     
     
  
 
 
	 00:34:56
     ◼ 
      
     ►  
     silver and space gray none of your beloved rose gold or gold. No glowing 
     
     
  
 
 
	 00:35:03
     ◼ 
      
     ►  
     logo on the lid so it's like the MacBook with the stainless steel you know iOS 
     
     
  
 
 
	 00:35:07
     ◼ 
      
     ►  
     like Apple in the back. MacBook style keyboard. Apple promise more travel but 
     
     
  
 
 
	 00:35:13
     ◼ 
      
     ►  
     from the hands-on that we've seen so far it seems like it kind of feels more like 
     
     
  
 
 
	 00:35:17
     ◼ 
      
     ►  
     the MacBook keyboard than the external Magic keyboard which I have in front of 
     
     
  
 
 
	 00:35:20
     ◼ 
      
     ►  
     me now that I really like. 15s are all quad-core i7 you can go up to 2 terabytes 
     
     
  
 
 
	 00:35:27
     ◼ 
      
     ►  
     SSD which is super fancy and super awesome and super expensive. All of the 
     
     
  
 
 
	 00:35:34
     ◼ 
      
     ►  
     legacy ports are gone you have four Thunderbolt 3 ports and those ports can 
     
     
  
 
 
	 00:35:39
     ◼ 
      
     ►  
     be any four of them can be used for power, Thunderbolt 3, USB-C, DisplayPort, 
     
     
  
 
 
	 00:35:44
     ◼ 
      
     ►  
     VGA, DVI, HDMI or Ethernet and I guess like Thunderbolt 2 and USB 3 so you 
     
     
  
 
 
	 00:35:51
     ◼ 
      
     ►  
     can adapt almost anything out of these things. The headphone jack is still there 
     
     
  
 
 
	 00:35:55
     ◼ 
      
     ►  
     screen picked up the P3 wide color gamut, speakers are louder, the 4-step trackpad 
     
     
  
 
 
	 00:36:02
     ◼ 
      
     ►  
     is bigger, 10 hours of battery life. I mean the things that we expected all came true 
     
     
  
 
 
	 00:36:08
     ◼ 
      
     ►  
     right there's no I don't think there's any real surprises in the hardware other than 
     
     
  
 
 
	 00:36:12
     ◼ 
      
     ►  
     the touch bar stuff which we'll get to but like the basic hardware like what this MacBook 
     
     
  
 
 
	 00:36:15
     ◼ 
      
     ►  
     Pro is I think it's pretty much in line with what we were expecting. I think it's smaller 
     
     
  
 
 
	 00:36:20
     ◼ 
      
     ►  
     than we thought it was gonna be like I don't really know how much I thought about the fact 
     
     
  
 
 
	 00:36:25
     ◼ 
      
     ►  
     that this thing was gonna be like 25% smaller. 
     
     
  
 
 
	 00:36:29
     ◼ 
      
     ►  
     - Yeah. - Which is awesome. 
     
     
  
 
 
	 00:36:32
     ◼ 
      
     ►  
     - Yeah, it's smaller like width and depth wise, 
     
     
  
 
 
	 00:36:34
     ◼ 
      
     ►  
     the whole thing is tighter. 
     
     
  
 
 
	 00:36:35
     ◼ 
      
     ►  
     The 13 inch MacBook Pro is now smaller in like size 
     
     
  
 
 
	 00:36:40
     ◼ 
      
     ►  
     on your desk than the 13 inch MacBook Air, 
     
     
  
 
 
	 00:36:43
     ◼ 
      
     ►  
     which we're gonna get to the Air in a little while, 
     
     
  
 
 
	 00:36:45
     ◼ 
      
     ►  
     but there's lots of like weird overlapping stuff 
     
     
  
 
 
	 00:36:48
     ◼ 
      
     ►  
     going on now. 
     
     
  
 
 
	 00:36:49
     ◼ 
      
     ►  
     The I/O is, you know, I wrote this thing last week, 
     
     
  
 
 
	 00:36:55
     ◼ 
      
     ►  
     kind of complaining about this new world. 
     
     
  
 
 
	 00:36:58
     ◼ 
      
     ►  
     Every time we do this, it means you have to adapt 
     
     
  
 
 
	 00:37:00
     ◼ 
      
     ►  
     everything for a while or buy a bunch of new cables. 
     
     
  
 
 
	 00:37:03
     ◼ 
      
     ►  
     And I tweeted a thing about like $180 of adapters 
     
     
  
 
 
	 00:37:05
     ◼ 
      
     ►  
     in a shopping cart at Apple.com. 
     
     
  
 
 
	 00:37:07
     ◼ 
      
     ►  
     Gets you all the stuff you used to have. 
     
     
  
 
 
	 00:37:09
     ◼ 
      
     ►  
     But it is the cost of progress, 
     
     
  
 
 
	 00:37:12
     ◼ 
      
     ►  
     and Thunderbolt 3 and USB-C on the same port 
     
     
  
 
 
	 00:37:16
     ◼ 
      
     ►  
     is really awesome, and it's great that you can use 
     
     
  
 
 
	 00:37:18
     ◼ 
      
     ►  
     any four of them for power or any of the other things 
     
     
  
 
 
	 00:37:22
     ◼ 
      
     ►  
     you need, like how often you would put a MacBook Pro down, 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     the power would be like on the wrong side 
     
     
  
 
 
	 00:37:28
     ◼ 
      
     ►  
     and the cable not being long enough, all that's gone. 
     
     
  
 
 
	 00:37:30
     ◼ 
      
     ►  
     But it does come at a cost, it comes with a real cost 
     
     
  
 
 
	 00:37:33
     ◼ 
      
     ►  
     if you need adapters and dongles, 
     
     
  
 
 
	 00:37:35
     ◼ 
      
     ►  
     but things like MagSafe for now are now gone. 
     
     
  
 
 
	 00:37:37
     ◼ 
      
     ►  
     And I don't know about the two of you, 
     
     
  
 
 
	 00:37:39
     ◼ 
      
     ►  
     but MagSafe has totally saved notebooks for me 
     
     
  
 
 
	 00:37:42
     ◼ 
      
     ►  
     over the last decade. 
     
     
  
 
 
	 00:37:44
     ◼ 
      
     ►  
     You're having a computer on a table and a kid walks by, 
     
     
  
 
 
	 00:37:47
     ◼ 
      
     ►  
     or the dog runs by and pulls the cable, 
     
     
  
 
 
	 00:37:51
     ◼ 
      
     ►  
     and the cable pops off and the MacBook stays in place. 
     
     
  
 
 
	 00:37:54
     ◼ 
      
     ►  
     That is gone. 
     
     
  
 
 
	 00:37:55
     ◼ 
      
     ►  
     Like someone trips over your USB-C power cable 
     
     
  
 
 
	 00:37:58
     ◼ 
      
     ►  
     on a MacBook Pro, it is going to come off the table. 
     
     
  
 
 
	 00:38:01
     ◼ 
      
     ►  
     And that's something you have to, 
     
     
  
 
 
	 00:38:02
     ◼ 
      
     ►  
     it's not a big deal, it's not a deal breaker, surely, 
     
     
  
 
 
	 00:38:05
     ◼ 
      
     ►  
     but it's something that's different. 
     
     
  
 
 
	 00:38:06
     ◼ 
      
     ►  
     It's something worth noticing if you were like me, 
     
     
  
 
 
	 00:38:10
     ◼ 
      
     ►  
     I thought MagSafe was brilliant. 
     
     
  
 
 
	 00:38:11
     ◼ 
      
     ►  
     It was like one of the smartest things they added 
     
     
  
 
 
	 00:38:13
     ◼ 
      
     ►  
     to the Mac notebook line. 
     
     
  
 
 
	 00:38:15
     ◼ 
      
     ►  
     And now it's gone. 
     
     
  
 
 
	 00:38:17
     ◼ 
      
     ►  
     But you get the flexibility. 
     
     
  
 
 
	 00:38:18
     ◼ 
      
     ►  
     - The thing that worries me most about 
     
     
  
 
 
	 00:38:20
     ◼ 
      
     ►  
     the loss of magsafe is I don't know how many times it saved me. 
     
     
  
 
 
	 00:38:24
     ◼ 
      
     ►  
     So like, I know that like basically every Apple laptop that I have ever 
     
     
  
 
 
	 00:38:29
     ◼ 
      
     ►  
     owned has had magsafe on it. 
     
     
  
 
 
	 00:38:31
     ◼ 
      
     ►  
     And I wonder how quickly I will destroy a laptop. 
     
     
  
 
 
 
	 00:38:39
     ◼ 
      
     ►  
     Like, because I'm, I am 100% used to not caring about the power cable. 
     
     
  
 
 
	 00:38:45
     ◼ 
      
     ►  
     Like I pick up the laptop while it's charging and walk away with it. 
     
     
  
 
 
	 00:38:50
     ◼ 
      
     ►  
     Right, these are just the things that I'm used to doing and I wonder how long that's 
     
     
  
 
 
	 00:38:55
     ◼ 
      
     ►  
     gonna last for me. 
     
     
  
 
 
	 00:38:56
     ◼ 
      
     ►  
     - How long it takes. 
     
     
  
 
 
	 00:38:57
     ◼ 
      
     ►  
     It's gonna be bad. 
     
     
  
 
 
 
	 00:38:59
     ◼ 
      
     ►  
     - The other thing that's sort of notable about the I/O setup on this is that they are, in 
     
     
  
 
 
	 00:39:11
     ◼ 
      
     ►  
     a lot of their demo stuff, like kind of giving you examples of what you can do, they're pushing 
     
     
  
 
 
	 00:39:16
     ◼ 
      
     ►  
     the external flexibility and capability a lot more than they ever have. So when the 
     
     
  
 
 
	 00:39:22
     ◼ 
      
     ►  
     trash can Mac Pro was announced 28 years ago, they were like, "Hey, you know, there's no 
     
     
  
 
 
	 00:39:27
     ◼ 
      
     ►  
     expansion cards, right? Like we all complained about it. You can't put new cards into the 
     
     
  
 
 
	 00:39:33
     ◼ 
      
     ►  
     machine." They said, "Oh, you can do it all externally." And I don't think that ever really 
     
     
  
 
 
	 00:39:36
     ◼ 
      
     ►  
     took off for the Mac Pro. You can get some like Thunderbolt and PCI chassis and stuff, 
     
     
  
 
 
	 00:39:41
     ◼ 
      
     ►  
     but I don't think it ever really took off the way Apple wanted. And they're here again 
     
     
  
 
 
	 00:39:45
     ◼ 
      
     ►  
     being the same drone. Not with PCI cards but they had an example of like hooking up to 
     
     
  
 
 
	 00:39:49
     ◼ 
      
     ►  
     this nice external display and some RAID arrays and like having all this stuff 
     
     
  
 
 
	 00:39:53
     ◼ 
      
     ►  
     that you can mount and because these four ports are identical and you can do 
     
     
  
 
 
	 00:39:57
     ◼ 
      
     ►  
     anything with any of them it is truly probably the most flexible MacBook Pro 
     
     
  
 
 
	 00:40:02
     ◼ 
      
     ►  
     they've ever shipped from an I/O perspective and the most powerful like 
     
     
  
 
 
	 00:40:05
     ◼ 
      
     ►  
     Thunderbolt 3 is ridiculous and USB-C is really nice and flexible but it comes 
     
     
  
 
 
	 00:40:10
     ◼ 
      
     ►  
     with these trade-offs and you have to either buy a bunch of adapters or buy a 
     
     
  
 
 
	 00:40:14
     ◼ 
      
     ►  
     a bunch of new cables or understand that this is gonna be a transition and you're going 
     
     
  
 
 
	 00:40:20
     ◼ 
      
     ►  
     to need to maybe change some things in your setup to accommodate this new computer. 
     
     
  
 
 
	 00:40:25
     ◼ 
      
     ►  
     But I think at the end of the day, once we're through that transition, this is a good direction. 
     
     
  
 
 
	 00:40:29
     ◼ 
      
     ►  
     The four ports are identical, that you can do anything you want to with any of them. 
     
     
  
 
 
	 00:40:33
     ◼ 
      
     ►  
     That you have all these options, I think is pretty nice. 
     
     
  
 
 
	 00:40:37
     ◼ 
      
     ►  
     We just have to get through this transition and pain period of buying a bunch of stuff 
     
     
  
 
 
	 00:40:41
     ◼ 
      
     ►  
     again that you've already owned. 
     
     
  
 
 
	 00:40:43
     ◼ 
      
     ►  
     I feel like I'm doing that more and more frequently. 
     
     
  
 
 
	 00:40:46
     ◼ 
      
     ►  
     Like the frequency at which things are changing over, like the march of progress is getting 
     
     
  
 
 
 
	 00:40:54
     ◼ 
      
     ►  
     Maybe I'm just getting older. 
     
     
  
 
 
	 00:40:55
     ◼ 
      
     ►  
     So it feels that way. 
     
     
  
 
 
	 00:40:56
     ◼ 
      
     ►  
     Well, I mean we had, when they added mini-display port, you know, it was just for display stuff 
     
     
  
 
 
	 00:41:03
     ◼ 
      
     ►  
     and you could adapt VGA DVI out of it. 
     
     
  
 
 
	 00:41:06
     ◼ 
      
     ►  
     But really since Thunderbolt 1 showed up, which was on that same port like it is now, 
     
     
  
 
 
	 00:41:12
     ◼ 
      
     ►  
     Things have really been pretty steady now for several years and the MacBook 1/Macbook 
     
     
  
 
 
	 00:41:19
     ◼ 
      
     ►  
     Adorable ushered in this era but this is even more complicated because the MacBook 1 only 
     
     
  
 
 
	 00:41:27
     ◼ 
      
     ►  
     has USB-C. So the Thunderbolt 3 stuff doesn't apply to that computer even though the port 
     
     
  
 
 
	 00:41:34
     ◼ 
      
     ►  
     on the side of the machine looks the same and the plug in your hand is the same. 
     
     
  
 
 
	 00:41:38
     ◼ 
      
     ►  
     And that's not ideal, and I would love if the MacBook 
     
     
  
 
 
	 00:41:42
     ◼ 
      
     ►  
     would gain Thunderbolt 3, but the Core M chips 
     
     
  
 
 
	 00:41:44
     ◼ 
      
     ►  
     that they use doesn't support Thunderbolt. 
     
     
  
 
 
	 00:41:46
     ◼ 
      
     ►  
     So they're kind of stuck there. 
     
     
  
 
 
	 00:41:48
     ◼ 
      
     ►  
     But it is like, if you have a MacBook in another machine, 
     
     
  
 
 
	 00:41:52
     ◼ 
      
     ►  
     you may end up in a situation where you can't do 
     
     
  
 
 
	 00:41:54
     ◼ 
      
     ►  
     everything you want to do because that MacBook 
     
     
  
 
 
	 00:41:55
     ◼ 
      
     ►  
     doesn't have Thunderbolt. 
     
     
  
 
 
	 00:41:56
     ◼ 
      
     ►  
     So it's something, again, you have to think about 
     
     
  
 
 
	 00:41:58
     ◼ 
      
     ►  
     a little bit more than in the past, 
     
     
  
 
 
	 00:41:59
     ◼ 
      
     ►  
     when everything was Firewire 800 and USB 2, 
     
     
  
 
 
	 00:42:02
     ◼ 
      
     ►  
     it's like, yeah, it works or it doesn't. 
     
     
  
 
 
	 00:42:03
     ◼ 
      
     ►  
     And now there's another layer of complication. 
     
     
  
 
 
	 00:42:06
     ◼ 
      
     ►  
     Probably worth it, 'cause the speed is so much greater 
     
     
  
 
 
	 00:42:08
     ◼ 
      
     ►  
     flexibility is so nice but it is something to consider when buying a new machine or changing 
     
     
  
 
 
	 00:42:13
     ◼ 
      
     ►  
     something in your setup like what does this work with what does it not work with what 
     
     
  
 
 
	 00:42:18
     ◼ 
      
     ►  
     am I gonna have to change out to make this possible. 
     
     
  
 
 
	 00:42:20
     ◼ 
      
     ►  
     Can we talk about touch bar? 
     
     
  
 
 
 
	 00:42:24
     ◼ 
      
     ►  
     So I think we knew a lot of what the touch bar was going to be but there are you know 
     
     
  
 
 
	 00:42:31
     ◼ 
      
     ►  
     the devil is in the details with these things and I gotta say I think the details are pretty 
     
     
  
 
 
	 00:42:37
     ◼ 
      
     ►  
     cool I think this is a good-looking thing we do we know what type of display 
     
     
  
 
 
	 00:42:41
     ◼ 
      
     ►  
     it is I saw someone saying it's a knowledge display I think they asked in 
     
     
  
 
 
	 00:42:46
     ◼ 
      
     ►  
     the demo room and I saw someone on Twitter say by the way it's a knowledge 
     
     
  
 
 
	 00:42:49
     ◼ 
      
     ►  
     display okay that makes a lot of sense to me I think this is the Apple watch 
     
     
  
 
 
	 00:42:54
     ◼ 
      
     ►  
     and this it's like Apple's march towards an OLED iPhone like this is how they're 
     
     
  
 
 
	 00:42:59
     ◼ 
      
     ►  
     getting used to what this technology is all about anyhow I think it looks 
     
     
  
 
 
	 00:43:04
     ◼ 
      
     ►  
     awesome like watching the Final Cut Pro demos and just all the little things 
     
     
  
 
 
	 00:43:12
     ◼ 
      
     ►  
     that are happening like the emoji, the quick type, answering a call like a 
     
     
  
 
 
	 00:43:17
     ◼ 
      
     ►  
     FaceTime call, it all looked really cool to me. I think that it's a very exciting 
     
     
  
 
 
	 00:43:22
     ◼ 
      
     ►  
     thing that I look forward to this type of stuff reaching out across the line a 
     
     
  
 
 
	 00:43:27
     ◼ 
      
     ►  
     little bit more right like I think that this is a an interesting piece of 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     technology that Apple have made that really starts to bridge the gap between 
     
     
  
 
 
	 00:43:37
     ◼ 
      
     ►  
     iOS and macOS. Federico before I ape your point that I saw you tweet earlier 
     
     
  
 
 
	 00:43:43
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     you should just say it about what this enables. 
     
     
  
 
 
	 00:43:47
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     I mean it's a very clever, I think it's very clever way of bringing some iOS 
     
     
  
 
 
	 00:43:53
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     features and namely the quick type stuff from iOS 10 to macOS without having to 
     
     
  
 
 
	 00:43:59
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     sort of make a hybrid computer where people have to touch the screen, you're 
     
     
  
 
 
	 00:44:03
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     effectively making a separate screen for a subset of iOS features such as word 
     
     
  
 
 
	 00:44:09
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     suggestions or you know like an enhancement of the shortcut bar that you 
     
     
  
 
 
	 00:44:14
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     get on the iPad with these custom buttons that change depending on the active app. 
     
     
  
 
 
	 00:44:17
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     Well this is a basically a glorified quick type and shortcut bar rolled into 
     
     
  
 
 
	 00:44:23
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     one mixed with some system shortcuts and some of the previous functionality from 
     
     
  
 
 
	 00:44:28
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     the function key. I think it's very clever. I think it looks great and I would love to 
     
     
  
 
 
	 00:44:33
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     ►  
     have the touch bar in Apple accessories such as the Magic Keyboard or my dream right now 
     
     
  
 
 
	 00:44:40
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     ►  
     in the Smart Keyboard for the iPad Pro. I don't know if there's enough space. Certainly 
     
     
  
 
 
	 00:44:45
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     ►  
     it could be powered by the iPad Pro I guess but maybe you know it requires too much hardware 
     
     
  
 
 
	 00:44:50
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     at this point. I think it's very clever. I think it looks great. I saw pictures of the 
     
     
  
 
 
	 00:44:56
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     close-up photos of the touch bar. I think the black levels look fantastic and it 
     
     
  
 
 
	 00:45:01
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     ►  
     seems to have a slightly matte finish which I think looks really really cool. 
     
     
  
 
 
	 00:45:05
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     This is part of the joy of OLED. I have no time today to talk about the Pixel 
     
     
  
 
 
	 00:45:12
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     ►  
     but there obviously is an OLED screen and I've been using a Twitter app which 
     
     
  
 
 
	 00:45:17
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     has an OLED theme and it's just the purest black. Like it is the darkest dark 
     
     
  
 
 
	 00:45:24
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     mode I've ever used. I really love the way that OLED screens look like that. I mean, 
     
     
  
 
 
	 00:45:32
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     I definitely miss the wide colour gamut stuff because I think that's beautiful, but those 
     
     
  
 
 
	 00:45:37
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     black levels that you can get from OLED, it really is incredible. And it just looks like 
     
     
  
 
 
	 00:45:43
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     ►  
     the screen's off. Like the screen's off, but there's some text on it. It's very interesting. 
     
     
  
 
 
	 00:45:48
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     And that's how this looks, right? Like, these look like buttons on a black background because 
     
     
  
 
 
	 00:45:53
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     the background is perfectly black. 
     
     
  
 
 
	 00:45:55
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     It's really, really good looking. 
     
     
  
 
 
	 00:45:57
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     - The only thing I would counter that with, 
     
     
  
 
 
	 00:45:59
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     some of the pictures, 
     
     
  
 
 
	 00:46:00
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     I put a link to MacRumors in the notes, 
     
     
  
 
 
	 00:46:03
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     the Touch ID sensor doesn't look as integrated 
     
     
  
 
 
	 00:46:07
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     into the design as I had hoped it would be. 
     
     
  
 
 
	 00:46:09
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     Like it's not a seamless cover glass, 
     
     
  
 
 
	 00:46:11
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     like the Touch ID is like a cutout next to it. 
     
     
  
 
 
	 00:46:13
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     ►  
     And on the other end, 
     
     
  
 
 
	 00:46:15
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     it seems like there's some blank space 
     
     
  
 
 
	 00:46:19
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     to kind of make it symmetrical, if you will. 
     
     
  
 
 
	 00:46:22
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     So that's something that'll improve with time, I think. 
     
     
  
 
 
	 00:46:25
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     Yeah, it doesn't look bad necessarily, 
     
     
  
 
 
	 00:46:27
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     ►  
     but it's like, oh, that's a different thing 
     
     
  
 
 
	 00:46:29
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     kind of nestled in there next to it. 
     
     
  
 
 
	 00:46:31
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     But they started this by talking about 
     
     
  
 
 
	 00:46:35
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     the function key itself, and they made this joke 
     
     
  
 
 
	 00:46:37
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     about this console to talk to mainframes 
     
     
  
 
 
	 00:46:40
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     back in the '60s and '70s, real Dr. Drang type stuff. 
     
     
  
 
 
	 00:46:43
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     And it was very similar to how they justified 
     
     
  
 
 
	 00:46:47
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     getting rid of the iPhone headphone jack 
     
     
  
 
 
	 00:46:50
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     ►  
     of like this has been around forever, 
     
     
  
 
 
	 00:46:52
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     we don't need it anymore. 
     
     
  
 
 
	 00:46:53
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     He did not use the word courage, thank goodness, 
     
     
  
 
 
	 00:46:56
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     ►  
     but it was kind of a similar approach. 
     
     
  
 
 
	 00:46:58
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     And the whole thing is powered by 
     
     
  
 
 
	 00:47:01
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     what they're calling the T1 chip. 
     
     
  
 
 
	 00:47:03
     ◼ 
      
     ►  
     So we have the A series, the S series in the watch, 
     
     
  
 
 
	 00:47:06
     ◼ 
      
     ►  
     the W series in the headphones, 
     
     
  
 
 
	 00:47:07
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     and now the T series in the MacBook Pro touch bar. 
     
     
  
 
 
	 00:47:11
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     ►  
     My sort of vague understanding is this is more or less 
     
     
  
 
 
	 00:47:15
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     ►  
     based on the S1 chip that we saw on the watch, 
     
     
  
 
 
	 00:47:20
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     that it's a very self-contained system. 
     
     
  
 
 
	 00:47:22
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     ►  
     They're using it to get the secure enclave 
     
     
  
 
 
	 00:47:25
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     ►  
     for Touch ID and Apple Pay into the MacBook Pro. 
     
     
  
 
 
	 00:47:28
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     ►  
     'Cause that stuff is all ARM specific. 
     
     
  
 
 
	 00:47:32
     ◼ 
      
     ►  
     You know, Intel itself is not building a Skylake processor 
     
     
  
 
 
	 00:47:35
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     ►  
     with a secure enclave that Apple wants to use, right? 
     
     
  
 
 
	 00:47:37
     ◼ 
      
     ►  
     This is Apple's own thing. 
     
     
  
 
 
	 00:47:39
     ◼ 
      
     ►  
     So it's kind of a little computer inside your MacBook Pro 
     
     
  
 
 
	 00:47:42
     ◼ 
      
     ►  
     and it has this little screen that it has. 
     
     
  
 
 
	 00:47:44
     ◼ 
      
     ►  
     Like, it's a separate system that macOS can talk to. 
     
     
  
 
 
	 00:47:48
     ◼ 
      
     ►  
     but it executes its own code, best I can tell, 
     
     
  
 
 
	 00:47:52
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     ►  
     and from what I've read, it is a system within your system. 
     
     
  
 
 
	 00:47:56
     ◼ 
      
     ►  
     And that's pretty interesting. 
     
     
  
 
 
	 00:47:58
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     ►  
     In a world where we don't have ARM Macs, 
     
     
  
 
 
	 00:48:03
     ◼ 
      
     ►  
     it's kind of the only way to go, 
     
     
  
 
 
	 00:48:04
     ◼ 
      
     ►  
     because Intel's not gonna build this for them, 
     
     
  
 
 
	 00:48:05
     ◼ 
      
     ►  
     and this is something that Apple can do 
     
     
  
 
 
	 00:48:09
     ◼ 
      
     ►  
     with its silicon team that it makes perfect sense 
     
     
  
 
 
	 00:48:11
     ◼ 
      
     ►  
     for them to do internally, right? 
     
     
  
 
 
	 00:48:13
     ◼ 
      
     ►  
     We'll take the Intel chipset to power everything, 
     
     
  
 
 
	 00:48:16
     ◼ 
      
     ►  
     and then we'll build this little sidecar thing 
     
     
  
 
 
	 00:48:18
     ◼ 
      
     ►  
     for the touch bar, we'll call it the T1, 
     
     
  
 
 
	 00:48:20
     ◼ 
      
     ►  
     and the two don't have to intermix. 
     
     
  
 
 
	 00:48:23
     ◼ 
      
     ►  
     So I find that really fascinating 
     
     
  
 
 
	 00:48:25
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     ►  
     from the nerd perspective. 
     
     
  
 
 
	 00:48:26
     ◼ 
      
     ►  
     - So is the T1 powering the touch bar? 
     
     
  
 
 
	 00:48:29
     ◼ 
      
     ►  
     I thought it was just powering the touch ID in the Enclave. 
     
     
  
 
 
	 00:48:33
     ◼ 
      
     ►  
     - My understanding is it, I mean, this is day one, 
     
     
  
 
 
	 00:48:37
     ◼ 
      
     ►  
     my understanding is that it powers the touch bar as well, 
     
     
  
 
 
	 00:48:41
     ◼ 
      
     ►  
     that it at least sits in between macOS and the touch bar. 
     
     
  
 
 
	 00:48:45
     ◼ 
      
     ►  
     and I think we will learn more in the coming days, 
     
     
  
 
 
	 00:48:47
     ◼ 
      
     ►  
     but my understanding right now is that that's the case. 
     
     
  
 
 
	 00:48:50
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     ►  
     But again, it's day one. 
     
     
  
 
 
	 00:48:51
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     ►  
     They spent a ton of time in this event demoing it, 
     
     
  
 
 
	 00:48:55
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     ►  
     of like how it would work. 
     
     
  
 
 
	 00:48:56
     ◼ 
      
     ►  
     And it seems like this touch bar has really 
     
     
  
 
 
	 00:49:00
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     ►  
     kind of two main modes, if you will. 
     
     
  
 
 
	 00:49:04
     ◼ 
      
     ►  
     You have, what it does varies on application. 
     
     
  
 
 
	 00:49:09
     ◼ 
      
     ►  
     And an application can put buttons on the touch bar, 
     
     
  
 
 
	 00:49:13
     ◼ 
      
     ►  
     So they showed things like Photoshop and Finder, 
     
     
  
 
 
	 00:49:16
     ◼ 
      
     ►  
     which they called a power user app, 
     
     
  
 
 
	 00:49:17
     ◼ 
      
     ►  
     which really just made me really hurt inside. 
     
     
  
 
 
 
	 00:49:21
     ◼ 
      
     ►  
     - I missed that. 
     
     
  
 
 
	 00:49:23
     ◼ 
      
     ►  
     - Yeah, they're like, "Let's look at a power application. 
     
     
  
 
 
	 00:49:24
     ◼ 
      
     ►  
     "Let's start with Finder." 
     
     
  
 
 
	 00:49:25
     ◼ 
      
     ►  
     It's like, "Oh my God, what are you doing?" 
     
     
  
 
 
	 00:49:27
     ◼ 
      
     ►  
     And you can put buttons down there 
     
     
  
 
 
	 00:49:30
     ◼ 
      
     ►  
     and it'll interact with what's on your screen, 
     
     
  
 
 
	 00:49:32
     ◼ 
      
     ►  
     which is cool. 
     
     
  
 
 
	 00:49:33
     ◼ 
      
     ►  
     But it also has a mode where a app can put a custom UI there. 
     
     
  
 
 
	 00:49:38
     ◼ 
      
     ►  
     And so my favorite example is they showed Photoshop 
     
     
  
 
 
	 00:49:41
     ◼ 
      
     ►  
     and the demo where she had an image up she was working on 
     
     
  
 
 
	 00:49:46
     ◼ 
      
     ►  
     and she had the color picker on the touch bar 
     
     
  
 
 
	 00:49:49
     ◼ 
      
     ►  
     and she could scrub her finger over it and pick a color 
     
     
  
 
 
	 00:49:53
     ◼ 
      
     ►  
     and without having to use like one of the 10 million palettes 
     
     
  
 
 
	 00:49:56
     ◼ 
      
     ►  
     in Photoshop and it was a custom UI 
     
     
  
 
 
	 00:49:58
     ◼ 
      
     ►  
     like it just had this band of color 
     
     
  
 
 
	 00:50:00
     ◼ 
      
     ►  
     and she was picking from. 
     
     
  
 
 
	 00:50:01
     ◼ 
      
     ►  
     - I like that she was saying that it was possible 
     
     
  
 
 
	 00:50:04
     ◼ 
      
     ►  
     to edit in full screen without any UI 
     
     
  
 
 
	 00:50:10
     ◼ 
      
     ►  
     And it's like, yeah, I guess you can, right? 
     
     
  
 
 
 
	 00:50:13
     ◼ 
      
     ►  
     They showed photos.app with some sliders and some dials. 
     
     
  
 
 
	 00:50:18
     ◼ 
      
     ►  
     They showed Final Cut Pro, which is getting a big update 
     
     
  
 
 
	 00:50:21
     ◼ 
      
     ►  
     to support all of this, with basically a mini timeline 
     
     
  
 
 
 
	 00:50:27
     ◼ 
      
     ►  
     You could scrub over your timeline 
     
     
  
 
 
	 00:50:28
     ◼ 
      
     ►  
     or you could apply different effects. 
     
     
  
 
 
	 00:50:30
     ◼ 
      
     ►  
     So this thing can surface bits of the UI that may be hidden. 
     
     
  
 
 
	 00:50:33
     ◼ 
      
     ►  
     Something like Photoshop, it's got a billion things it can do. 
     
     
  
 
 
	 00:50:37
     ◼ 
      
     ►  
     It can surface content aware options for you. 
     
     
  
 
 
	 00:50:40
     ◼ 
      
     ►  
     Pull things out of menus and get them 
     
     
  
 
 
	 00:50:42
     ◼ 
      
     ►  
     underneath your fingertips. 
     
     
  
 
 
	 00:50:43
     ◼ 
      
     ►  
     Or an app can display its own UI with whatever it needs to do. 
     
     
  
 
 
	 00:50:46
     ◼ 
      
     ►  
     Yeah, and third parties are able to. 
     
     
  
 
 
	 00:50:48
     ◼ 
      
     ►  
     The HIG has updated today to have 
     
     
  
 
 
	 00:50:50
     ◼ 
      
     ►  
     all of the documentation necessary for how 
     
     
  
 
 
	 00:50:54
     ◼ 
      
     ►  
     these things should operate. 
     
     
  
 
 
 
	 00:50:57
     ◼ 
      
     ►  
     So that all seems to work much better 
     
     
  
 
 
	 00:51:01
     ◼ 
      
     ►  
     than I kind of feared it might. 
     
     
  
 
 
	 00:51:02
     ◼ 
      
     ►  
     Now, I still have questions about how 
     
     
  
 
 
	 00:51:03
     ◼ 
      
     ►  
     distracting it's going to be if you're switching between apps 
     
     
  
 
 
	 00:51:05
     ◼ 
      
     ►  
     and the stuff's changing the corner of your eye 
     
     
  
 
 
	 00:51:07
     ◼ 
      
     ►  
     all the time. 
     
     
  
 
 
	 00:51:08
     ◼ 
      
     ►  
     - I was wondering about this, 
     
     
  
 
 
	 00:51:09
     ◼ 
      
     ►  
     'cause I've seen a lot of people say this. 
     
     
  
 
 
	 00:51:12
     ◼ 
      
     ►  
     I guess the majority of the UI will change 
     
     
  
 
 
	 00:51:14
     ◼ 
      
     ►  
     when you're actually switching applications 
     
     
  
 
 
	 00:51:17
     ◼ 
      
     ►  
     where there's things moving everywhere, right? 
     
     
  
 
 
	 00:51:20
     ◼ 
      
     ►  
     Like when you switch an application, 
     
     
  
 
 
	 00:51:22
     ◼ 
      
     ►  
     what's in front of your eyes has just changed. 
     
     
  
 
 
	 00:51:24
     ◼ 
      
     ►  
     I don't think it would be that distracting. 
     
     
  
 
 
	 00:51:26
     ◼ 
      
     ►  
     If the touch bar kept like cycling through things 
     
     
  
 
 
	 00:51:29
     ◼ 
      
     ►  
     whilst you've got an application open, 
     
     
  
 
 
	 00:51:31
     ◼ 
      
     ►  
     then it's gonna distract your peripheral vision. 
     
     
  
 
 
	 00:51:33
     ◼ 
      
     ►  
     But I think if you're switching application, 
     
     
  
 
 
	 00:51:36
     ◼ 
      
     ►  
     it's not going to distract you because your eyes are 
     
     
  
 
 
	 00:51:39
     ◼ 
      
     ►  
     seeing lots of stuff move. 
     
     
  
 
 
	 00:51:40
     ◼ 
      
     ►  
     Yeah, that's a good point. 
     
     
  
 
 
	 00:51:42
     ◼ 
      
     ►  
     But if you're in Photoshop, things 
     
     
  
 
 
	 00:51:43
     ◼ 
      
     ►  
     could be changing all the time. 
     
     
  
 
 
	 00:51:46
     ◼ 
      
     ►  
     You can go back to the standard function keys 
     
     
  
 
 
	 00:51:48
     ◼ 
      
     ►  
     by pushing the function button on the keyboard. 
     
     
  
 
 
	 00:51:50
     ◼ 
      
     ►  
     So you get your normal brightness and volume 
     
     
  
 
 
	 00:51:53
     ◼ 
      
     ►  
     controllers, your mission control stuff. 
     
     
  
 
 
	 00:51:55
     ◼ 
      
     ►  
     I love that they have sliders for those as well. 
     
     
  
 
 
 
	 00:51:58
     ◼ 
      
     ►  
     Because you don't need buttons. 
     
     
  
 
 
	 00:52:00
     ◼ 
      
     ►  
     This is something Jason mentioned. 
     
     
  
 
 
	 00:52:01
     ◼ 
      
     ►  
     When we were in Memphis, we were talking about this 
     
     
  
 
 
	 00:52:03
     ◼ 
      
     ►  
     because the rumors were just saying, it's like, why don't they just have sliders now? 
     
     
  
 
 
	 00:52:06
     ◼ 
      
     ►  
     And it makes way more sense, like, rather than these buttons. And I did like what the, 
     
     
  
 
 
	 00:52:10
     ◼ 
      
     ►  
     you know, a lot of this stuff can be like, you know, we always talk about how does Apple 
     
     
  
 
 
	 00:52:14
     ◼ 
      
     ►  
     tell the story? And I liked how Phil was saying, it was like, the function buttons have always 
     
     
  
 
 
	 00:52:18
     ◼ 
      
     ►  
     existed. Nobody needs them anymore. So we've just turned them into other things. And it's 
     
     
  
 
 
	 00:52:24
     ◼ 
      
     ►  
     like, why, why should the volume be up and down increments from a hardware button? It 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     makes way more sense to have more fine-grain control over a slider like I do on iOS. 
     
     
  
 
 
	 00:52:39
     ◼ 
      
     ►  
     Sure. I think it's a more natural gesture. 
     
     
  
 
 
	 00:52:44
     ◼ 
      
     ►  
     It also--there's kind of another mode where--or it's not really the way to say it-- 
     
     
  
 
 
	 00:52:51
     ◼ 
      
     ►  
     in the app mode, where an app is projecting UI onto this thing, 
     
     
  
 
 
	 00:52:55
     ◼ 
      
     ►  
     there's something that is called the control strip, which there'll be a link in the show notes. 
     
     
  
 
 
	 00:52:58
     ◼ 
      
     ►  
     that's a very old name, old Mac users will know that name from the classic Mac OS. 
     
     
  
 
 
	 00:53:02
     ◼ 
      
     ►  
     But the Control Strip takes some of your system functions. So best I can tell it 
     
     
  
 
 
	 00:53:08
     ◼ 
      
     ►  
     takes your brightness and volume and Siri. I think that's kind of the default 
     
     
  
 
 
	 00:53:15
     ◼ 
      
     ►  
     four and you can scrub back and forth in there. So it's like system stuff that's 
     
     
  
 
 
	 00:53:21
     ◼ 
      
     ►  
     always present. So even if you're in photos and you're scrubbing through an 
     
     
  
 
 
	 00:53:27
     ◼ 
      
     ►  
     album you always have brightness and volume available to you. I think that's 
     
     
  
 
 
	 00:53:30
     ◼ 
      
     ►  
     when the escape key pops up as well. Yes the escape key is also in this view so 
     
     
  
 
 
	 00:53:34
     ◼ 
      
     ►  
     that that makes a lot of sense to me the things that we talked about it when 
     
     
  
 
 
	 00:53:37
     ◼ 
      
     ►  
     these rumors broke that like I kind of want brightness and volume all the time 
     
     
  
 
 
	 00:53:41
     ◼ 
      
     ►  
     and this is a way to have that and also have this smart stuff so I think they've 
     
     
  
 
 
	 00:53:48
     ◼ 
      
     ►  
     made the right compromises I want to see how it works in practice of course. But 
     
     
  
 
 
	 00:53:51
     ◼ 
      
     ►  
     apps can hide them right like you can have them pushed off to the side. Yeah 
     
     
  
 
 
	 00:53:56
     ◼ 
      
     ►  
     and then I think you can bring them back in if you want them. So there'll be some 
     
     
  
 
 
	 00:53:59
     ◼ 
      
     ►  
     learning there. I don't know how strictly they're going to force the 
     
     
  
 
 
	 00:54:03
     ◼ 
      
     ►  
     HIG on this. It may be that some apps do a poor job at it than others, but I think 
     
     
  
 
 
	 00:54:08
     ◼ 
      
     ►  
     there will be some sort of common use that gels and that good Mac 
     
     
  
 
 
	 00:54:12
     ◼ 
      
     ►  
     apps will do that. Something that I thought was really cool was the fact 
     
     
  
 
 
	 00:54:16
     ◼ 
      
     ►  
     that you can customize it. When you're in Finder and stuff you're able 
     
     
  
 
 
	 00:54:21
     ◼ 
      
     ►  
     to customize the buttons so you can drag and drop new ones onto the bar, depending 
     
     
  
 
 
	 00:54:26
     ◼ 
      
     ►  
     on the types of things that you need. 
     
     
  
 
 
	 00:54:28
     ◼ 
      
     ►  
     So you can finally get rid of Apex, per se. 
     
     
  
 
 
 
	 00:54:34
     ◼ 
      
     ►  
     I just thought that was really cool, 
     
     
  
 
 
	 00:54:35
     ◼ 
      
     ►  
     'cause it's like, yes, of course you can do that. 
     
     
  
 
 
	 00:54:37
     ◼ 
      
     ►  
     And yeah, I thought it was really sweet. 
     
     
  
 
 
	 00:54:40
     ◼ 
      
     ►  
     'Cause it's like, now, in many applications, 
     
     
  
 
 
	 00:54:43
     ◼ 
      
     ►  
     I can have two toolbars. 
     
     
  
 
 
	 00:54:44
     ◼ 
      
     ►  
     I can have a toolbar on the screen, 
     
     
  
 
 
	 00:54:45
     ◼ 
      
     ►  
     I can have a toolbar in the app, 
     
     
  
 
 
	 00:54:46
     ◼ 
      
     ►  
     and I get like double the functions. 
     
     
  
 
 
	 00:54:48
     ◼ 
      
     ►  
     Like, thinking about logic, 
     
     
  
 
 
	 00:54:50
     ◼ 
      
     ►  
     you know, like I have a bunch of buttons in logic 
     
     
  
 
 
	 00:54:52
     ◼ 
      
     ►  
     which are easy to get to, 
     
     
  
 
 
	 00:54:53
     ◼ 
      
     ►  
     I can now double the amount of buttons 
     
     
  
 
 
	 00:54:55
     ◼ 
      
     ►  
     I can have available. Right, which didn't get any stage time today, just Final Cut did. 
     
     
  
 
 
	 00:54:59
     ◼ 
      
     ►  
     Womp womp. Yeah, it'll get there. So yeah, it seems like from what I saw today, 
     
     
  
 
 
	 00:55:05
     ◼ 
      
     ►  
     I'm impressed and I think that they have thought through all the problems that I 
     
     
  
 
 
	 00:55:13
     ◼ 
      
     ►  
     could think of at least and I'm sure they've just a lot of problems that I didn't think of. 
     
     
  
 
 
	 00:55:16
     ◼ 
      
     ►  
     It seems like it makes sense, it seems like it's gonna be a consistent experience. I do 
     
     
  
 
 
	 00:55:21
     ◼ 
      
     ►  
     think there'll be a funny thing that happens if people who buy these machines 
     
     
  
 
 
	 00:55:24
     ◼ 
      
     ►  
     will like do something and then reach up and touch the screen itself like it just 
     
     
  
 
 
	 00:55:28
     ◼ 
      
     ►  
     seems like a very natural accident it's gonna break your brain yeah something we 
     
     
  
 
 
	 00:55:32
     ◼ 
      
     ►  
     didn't mention fast user switching via touch ID the Mac gets a feature before 
     
     
  
 
 
	 00:55:36
     ◼ 
      
     ►  
     iOS does I mean the Mac has had fast user switching for like a decade 
     
     
  
 
 
	 00:55:42
     ◼ 
      
     ►  
     someone said that on Twitter like oh fast user switching came to the Mac it's 
     
     
  
 
 
	 00:55:45
     ◼ 
      
     ►  
     like no it's been there a long time I'm not saying that fast use that's user 
     
     
  
 
 
	 00:55:48
     ◼ 
      
     ►  
     switching is new it's the fact that you can change user with the use of the 
     
     
  
 
 
	 00:55:52
     ◼ 
      
     ►  
     fingerprint right which is how I would assume they would that would be a smart 
     
     
  
 
 
	 00:55:55
     ◼ 
      
     ►  
     way to do it on the iPad but right now the fast user switching on like the 
     
     
  
 
 
	 00:56:01
     ◼ 
      
     ►  
     educational realm iPad stuff is a little a little weird but the thing is though 
     
     
  
 
 
	 00:56:06
     ◼ 
      
     ►  
     like whilst this is cool the laptops the wrong product for that how many people 
     
     
  
 
 
	 00:56:10
     ◼ 
      
     ►  
     share laptops I think I mean I think they did it because the Mac already had 
     
     
  
 
 
	 00:56:13
     ◼ 
      
     ►  
     fast user switching and I'm sure it wasn't a big deal to add you may as well 
     
     
  
 
 
	 00:56:17
     ◼ 
      
     ►  
     do it because you can but like... Right and it's a sweet demo right like it's a 
     
     
  
 
 
	 00:56:23
     ◼ 
      
     ►  
     sweet demo and I think people I mean people share iPads people share laptops 
     
     
  
 
 
	 00:56:26
     ◼ 
      
     ►  
     for schools that you know end up with MacBook Pros that aren't mini they'll 
     
     
  
 
 
	 00:56:32
     ◼ 
      
     ►  
     appreciate it I think I mean like I have a user on my wife's MacBook and she has 
     
     
  
 
 
	 00:56:36
     ◼ 
      
     ►  
     a user on my computer there's not a lot of stuff in that user but like sometimes 
     
     
  
 
 
	 00:56:40
     ◼ 
      
     ►  
     you sit down and you just you know want your synced Safari bookmarks but I think 
     
     
  
 
 
	 00:56:44
     ◼ 
      
     ►  
     it's cool the demo of that was awesome like he called Phil Schiller up from the 
     
     
  
 
 
	 00:56:48
     ◼ 
      
     ►  
     crowd like Kirk Federighi was on fire day could we just talk about how he 
     
     
  
 
 
	 00:56:51
     ◼ 
      
     ►  
     ripped the black fabric off the MacBook Pros like he was a magician was that 
     
     
  
 
 
	 00:56:55
     ◼ 
      
     ►  
     awesome Federighi is the best in the world yes or everything so he he calls 
     
     
  
 
 
	 00:57:01
     ◼ 
      
     ►  
     for Schiller and says hey you know we share this Mac and Schiller just walked 
     
     
  
 
 
	 00:57:04
     ◼ 
      
     ►  
     over and touched it and they logged into Phil's user like it was great great demo 
     
     
  
 
 
	 00:57:08
     ◼ 
      
     ►  
     so all in all thumbs up from me I think I want to spend some time with it but I 
     
     
  
 
 
	 00:57:13
     ◼ 
      
     ►  
     I think they sold it really well on stage. 
     
     
  
 
 
	 00:57:17
     ◼ 
      
     ►  
     I think the demos they drove were a really wide range. 
     
     
  
 
 
	 00:57:22
     ◼ 
      
     ►  
     So you had Final Cut Pro, you had Photoshop, 
     
     
  
 
 
	 00:57:23
     ◼ 
      
     ►  
     you had DJ Pro, which I haven't even talked about, 
     
     
  
 
 
	 00:57:26
     ◼ 
      
     ►  
     like layering and fading music, like sweet, sweet demo. 
     
     
  
 
 
	 00:57:31
     ◼ 
      
     ►  
     I think they did a good job at showing this 
     
     
  
 
 
	 00:57:34
     ◼ 
      
     ►  
     in a bunch of different contexts. 
     
     
  
 
 
	 00:57:36
     ◼ 
      
     ►  
     And so I'm excited to see what developers do with it. 
     
     
  
 
 
	 00:57:38
     ◼ 
      
     ►  
     It still is only on the MacBook Pro, right? 
     
     
  
 
 
	 00:57:41
     ◼ 
      
     ►  
     The Magic Keyboard doesn't have it, 
     
     
  
 
 
	 00:57:42
     ◼ 
      
     ►  
     so you don't have it on the iMac or any other desktop 
     
     
  
 
 
	 00:57:45
     ◼ 
      
     ►  
     you're foolish enough to buy right now. 
     
     
  
 
 
	 00:57:47
     ◼ 
      
     ►  
     The MacBook doesn't have it. 
     
     
  
 
 
	 00:57:49
     ◼ 
      
     ►  
     What's left of the MacBook Air line doesn't have it. 
     
     
  
 
 
	 00:57:51
     ◼ 
      
     ►  
     It's just the MacBook Pro. 
     
     
  
 
 
	 00:57:52
     ◼ 
      
     ►  
     I assume it will spread. 
     
     
  
 
 
	 00:57:54
     ◼ 
      
     ►  
     I have questions about can they do it 
     
     
  
 
 
	 00:57:55
     ◼ 
      
     ►  
     in a Bluetooth keyboard for an iMac, 
     
     
  
 
 
	 00:57:57
     ◼ 
      
     ►  
     but assuming they get that worked out, 
     
     
  
 
 
	 00:58:00
     ◼ 
      
     ►  
     I think that the adoption of this will be good now, 
     
     
  
 
 
	 00:58:03
     ◼ 
      
     ►  
     but I think as it expands across the Mac line, 
     
     
  
 
 
	 00:58:05
     ◼ 
      
     ►  
     hopefully the adoption will only go up 
     
     
  
 
 
	 00:58:06
     ◼ 
      
     ►  
     and this will become part of what using a Mac is about. 
     
     
  
 
 
	 00:58:11
     ◼ 
      
     ►  
     Like right now it's kind of an add-on for the MacBook Pro. 
     
     
  
 
 
	 00:58:13
     ◼ 
      
     ►  
     - When they eventually put it out in that keyboard, 
     
     
  
 
 
	 00:58:16
     ◼ 
      
     ►  
     it's gonna be the heaviest keyboard in the world. 
     
     
  
 
 
	 00:58:19
     ◼ 
      
     ►  
     'Cause they will have to make the entire thing a battery. 
     
     
  
 
 
 
	 00:58:22
     ◼ 
      
     ►  
     Because it's powering a screen. 
     
     
  
 
 
	 00:58:23
     ◼ 
      
     ►  
     - It is now. 
     
     
  
 
 
 
	 00:58:25
     ◼ 
      
     ►  
     - Yeah, I mean, I think now if you open one up, 
     
     
  
 
 
	 00:58:27
     ◼ 
      
     ►  
     it's a lot of battery in there. 
     
     
  
 
 
	 00:58:28
     ◼ 
      
     ►  
     I mean, the Magic Keyboard, 
     
     
  
 
 
	 00:58:30
     ◼ 
      
     ►  
     I mean, I've got a Magic Keyboard 2, I've got one. 
     
     
  
 
 
	 00:58:32
     ◼ 
      
     ►  
     The battery lasts for like months. 
     
     
  
 
 
	 00:58:34
     ◼ 
      
     ►  
     I mean, it is nutty. 
     
     
  
 
 
	 00:58:35
     ◼ 
      
     ►  
     So I think, I mean, they're not gonna make any taller. 
     
     
  
 
 
	 00:58:39
     ◼ 
      
     ►  
     I think they're gonna make it shorter. 
     
     
  
 
 
	 00:58:41
     ◼ 
      
     ►  
     but it's one of those things that hopefully spreads. 
     
     
  
 
 
	 00:58:45
     ◼ 
      
     ►  
     - So pricing. 
     
     
  
 
 
	 00:58:50
     ◼ 
      
     ►  
     This is where things start to get weird 
     
     
  
 
 
	 00:58:55
     ◼ 
      
     ►  
     because at the pricing section of the, 
     
     
  
 
 
	 00:58:58
     ◼ 
      
     ►  
     I was gonna call it show, we'll call it a show, 
     
     
  
 
 
	 00:59:00
     ◼ 
      
     ►  
     they introduced another computer. 
     
     
  
 
 
	 00:59:02
     ◼ 
      
     ►  
     By the way, here is, you know, 
     
     
  
 
 
	 00:59:05
     ◼ 
      
     ►  
     we've just spent like an hour talking about the touch bar. 
     
     
  
 
 
	 00:59:08
     ◼ 
      
     ►  
     Here's a MacBook Pro without one because it makes it cheaper. 
     
     
  
 
 
	 00:59:11
     ◼ 
      
     ►  
     Weird, right? 
     
     
  
 
 
 
 
	 00:59:14
     ◼ 
      
     ►  
     So let's start at the bottom and work our way up. 
     
     
  
 
 
	 00:59:17
     ◼ 
      
     ►  
     And then I wanna talk about what happened 
     
     
  
 
 
	 00:59:18
     ◼ 
      
     ►  
     worldwide as well. 
     
     
  
 
 
	 00:59:20
     ◼ 
      
     ►  
     So the 11-inch MacBook Air is gone, dead, 
     
     
  
 
 
	 00:59:23
     ◼ 
      
     ►  
     no longer for sale. 
     
     
  
 
 
	 00:59:25
     ◼ 
      
     ►  
     There are two 13-inch MacBook Air models, 
     
     
  
 
 
	 00:59:28
     ◼ 
      
     ►  
     999 and 1199. 
     
     
  
 
 
	 00:59:31
     ◼ 
      
     ►  
     Still for sale. 
     
     
  
 
 
	 00:59:32
     ◼ 
      
     ►  
     It's the MacBook Air you could buy yesterday. 
     
     
  
 
 
	 00:59:33
     ◼ 
      
     ►  
     It didn't even get a force touch track pad. 
     
     
  
 
 
	 00:59:35
     ◼ 
      
     ►  
     It's the same MacBook Air that's been for sale 
     
     
  
 
 
	 00:59:36
     ◼ 
      
     ►  
     for a year and a half or so. 
     
     
  
 
 
	 00:59:39
     ◼ 
      
     ►  
     No change whatsoever. 
     
     
  
 
 
	 00:59:41
     ◼ 
      
     ►  
     The 12 inch MacBook is the same as it was, 
     
     
  
 
 
	 00:59:45
     ◼ 
      
     ►  
     1299 and 1599, so still too expensive 
     
     
  
 
 
	 00:59:49
     ◼ 
      
     ►  
     to completely push out the MacBook Air. 
     
     
  
 
 
	 00:59:52
     ◼ 
      
     ►  
     I firmly believe the MacBook Airs only exist today 
     
     
  
 
 
	 00:59:56
     ◼ 
      
     ►  
     to hit a price point. 
     
     
  
 
 
	 00:59:58
     ◼ 
      
     ►  
     That they can't get the MacBook down to 999, 
     
     
  
 
 
	 01:00:01
     ◼ 
      
     ►  
     so the Air lives another day. 
     
     
  
 
 
	 01:00:05
     ◼ 
      
     ►  
     You then move into the MacBook Pros. 
     
     
  
 
 
	 01:00:07
     ◼ 
      
     ►  
     They are still selling what I have dubbed 
     
     
  
 
 
	 01:00:09
     ◼ 
      
     ►  
     the classic MacBook Pro, 
     
     
  
 
 
	 01:00:10
     ◼ 
      
     ►  
     which the Retina MacBook Pro you could buy yesterday. 
     
     
  
 
 
	 01:00:13
     ◼ 
      
     ►  
     So no touch bar, thicker, you know. 
     
     
  
 
 
	 01:00:15
     ◼ 
      
     ►  
     - Comes in one color. 
     
     
  
 
 
	 01:00:18
     ◼ 
      
     ►  
     - One color, the older style keyboard. 
     
     
  
 
 
	 01:00:21
     ◼ 
      
     ►  
     That is still for sale in the 13 and the 15. 
     
     
  
 
 
	 01:00:25
     ◼ 
      
     ►  
     So $12.99 and $19.99. 
     
     
  
 
 
	 01:00:28
     ◼ 
      
     ►  
     And then you get to the machine, 
     
     
  
 
 
	 01:00:29
     ◼ 
      
     ►  
     Myke, you were talking about for $14.99, 
     
     
  
 
 
	 01:00:31
     ◼ 
      
     ►  
     you can get a 13 inch MacBook Pro with the new design, 
     
     
  
 
 
	 01:00:34
     ◼ 
      
     ►  
     The new display, you can get it in space gray. 
     
     
  
 
 
	 01:00:37
     ◼ 
      
     ►  
     It comes with two Thunderbolt 3 ports, so not four, 
     
     
  
 
 
	 01:00:40
     ◼ 
      
     ►  
     only two ports and no touch bar and no touch ID. 
     
     
  
 
 
	 01:00:43
     ◼ 
      
     ►  
     So it has the hardware function keys like before. 
     
     
  
 
 
	 01:00:46
     ◼ 
      
     ►  
     This is the machine that I don't, 
     
     
  
 
 
	 01:00:49
     ◼ 
      
     ►  
     I understand why it's there, it's again, it's price. 
     
     
  
 
 
	 01:00:52
     ◼ 
      
     ►  
     Because now the cheapest MacBook Pro you can get otherwise 
     
     
  
 
 
	 01:00:55
     ◼ 
      
     ►  
     is $1799, which is more than it used to be. 
     
     
  
 
 
	 01:00:58
     ◼ 
      
     ►  
     These touch bar machines are more, 
     
     
  
 
 
	 01:01:00
     ◼ 
      
     ►  
     several hundred dollars more expensive 
     
     
  
 
 
	 01:01:02
     ◼ 
      
     ►  
     the counterparts they replace. But this machine this 1499 MacBook Pro is a weird 
     
     
  
 
 
	 01:01:11
     ◼ 
      
     ►  
     weird machine that it's it's has the new design but doesn't have the hallmark 
     
     
  
 
 
	 01:01:17
     ◼ 
      
     ►  
     feature of the new design. This is a machine that I firmly believe will exist 
     
     
  
 
 
	 01:01:22
     ◼ 
      
     ►  
     for one generation maybe two I don't think this is a long-term product for Apple I 
     
     
  
 
 
	 01:01:26
     ◼ 
      
     ►  
     think this is a oh these are too expensive we can't start the MacBook Pro 
     
     
  
 
 
	 01:01:30
     ◼ 
      
     ►  
     line at $1,800 we need something in the middle and I think people will buy this 
     
     
  
 
 
	 01:01:36
     ◼ 
      
     ►  
     machine we're gonna get to in a minute I'm considering this machine amongst my 
     
     
  
 
 
	 01:01:40
     ◼ 
      
     ►  
     many options but it's something that is got to be temporary because it it just 
     
     
  
 
 
	 01:01:47
     ◼ 
      
     ►  
     strips out all the cool new stuff and it's kind of a crummy machine the two 
     
     
  
 
 
	 01:01:52
     ◼ 
      
     ►  
     ports the keyboard that some people may not like it's just hanging out of that a 
     
     
  
 
 
	 01:01:56
     ◼ 
      
     ►  
     a $1500 range, purely for a price. 
     
     
  
 
 
	 01:01:59
     ◼ 
      
     ►  
     And then you get super expensive in a hurry. 
     
     
  
 
 
	 01:02:02
     ◼ 
      
     ►  
     $1799, $1999, $2400 gets you the 15 inch. 
     
     
  
 
 
	 01:02:07
     ◼ 
      
     ►  
     I saw somewhere you can max one out. 
     
     
  
 
 
	 01:02:08
     ◼ 
      
     ►  
     Like it's well over $3000 in the United States, 
     
     
  
 
 
	 01:02:13
     ◼ 
      
     ►  
     close to four if not over four. 
     
     
  
 
 
	 01:02:14
     ◼ 
      
     ►  
     Super expensive machine still. 
     
     
  
 
 
	 01:02:16
     ◼ 
      
     ►  
     And it's just a lot of price points. 
     
     
  
 
 
	 01:02:18
     ◼ 
      
     ►  
     You look at these in a graph, 
     
     
  
 
 
	 01:02:20
     ◼ 
      
     ►  
     there's like a machine every one or $200. 
     
     
  
 
 
	 01:02:23
     ◼ 
      
     ►  
     And that's something that Tim Cook's Apple is a big fan of. 
     
     
  
 
 
	 01:02:26
     ◼ 
      
     ►  
     I mean, it's similar to the iPad. 
     
     
  
 
 
	 01:02:28
     ◼ 
      
     ►  
     - If you max out the 15 inch, you can get to $4,299. 
     
     
  
 
 
	 01:02:32
     ◼ 
      
     ►  
     - Woo, that's a bunch of money. 
     
     
  
 
 
	 01:02:35
     ◼ 
      
     ►  
     - That's a lot of money. 
     
     
  
 
 
	 01:02:37
     ◼ 
      
     ►  
     - So what happened in your neck of the woods 
     
     
  
 
 
	 01:02:40
     ◼ 
      
     ►  
     with pricing, Myke? 
     
     
  
 
 
	 01:02:41
     ◼ 
      
     ►  
     - Everything went up. 
     
     
  
 
 
	 01:02:42
     ◼ 
      
     ►  
     All Macs went up, every single one of them, 
     
     
  
 
 
	 01:02:47
     ◼ 
      
     ►  
     which is upsetting. 
     
     
  
 
 
	 01:02:50
     ◼ 
      
     ►  
     For example, the Mac Pro went up by 500 pounds. 
     
     
  
 
 
	 01:02:55
     ◼ 
      
     ►  
     The Mac Mini went from $399 to $479. 
     
     
  
 
 
	 01:03:00
     ◼ 
      
     ►  
     The 4K iMac went from $1199 to $1449. 
     
     
  
 
 
	 01:03:05
     ◼ 
      
     ►  
     The iMac 5K went from $1449 to $1749. 
     
     
  
 
 
	 01:03:09
     ◼ 
      
     ►  
     And the MacBooks went from, I think it was $1049 to $1249 
     
     
  
 
 
	 01:03:14
     ◼ 
      
     ►  
     at the base. 
     
     
  
 
 
	 01:03:16
     ◼ 
      
     ►  
     They just put it all up. 
     
     
  
 
 
	 01:03:17
     ◼ 
      
     ►  
     And I know why they've done it, 
     
     
  
 
 
	 01:03:18
     ◼ 
      
     ►  
     currency fluctuations and that kind of stuff. 
     
     
  
 
 
	 01:03:21
     ◼ 
      
     ►  
     But there is a part of me that thinks 
     
     
  
 
 
	 01:03:23
     ◼ 
      
     ►  
     putting up the computers that they didn't update now is a little bit unacceptable, especially 
     
     
  
 
 
	 01:03:29
     ◼ 
      
     ►  
     the Mac Pro. You should have just not done that one or the Mac Mini, right? If you're 
     
     
  
 
 
	 01:03:36
     ◼ 
      
     ►  
     not making enough on those by now, then you know, you shouldn't have done it. It went 
     
     
  
 
 
	 01:03:40
     ◼ 
      
     ►  
     up because the exchange rate is different, the economy is very different in Europe now 
     
     
  
 
 
	 01:03:44
     ◼ 
      
     ►  
     post Brexit. That's why all this has happened. But it's a real shame that you could have, 
     
     
  
 
 
	 01:03:50
     ◼ 
      
     ►  
     I could have woke up this morning and bought a Mac and then it's multiple hundreds of pounds 
     
     
  
 
 
	 01:03:55
     ◼ 
      
     ►  
     more expensive a few hours later. 
     
     
  
 
 
	 01:03:59
     ◼ 
      
     ►  
     It's just an unfortunate thing that's happened. 
     
     
  
 
 
	 01:04:01
     ◼ 
      
     ►  
     They should have just put all these prices up at the same time whenever they were ever 
     
     
  
 
 
	 01:04:04
     ◼ 
      
     ►  
     going to do it because the iOS devices this has already happened to. 
     
     
  
 
 
	 01:04:08
     ◼ 
      
     ►  
     Yeah, I mean clearly they just used the opportunity when they were using the machine just to refresh 
     
     
  
 
 
	 01:04:14
     ◼ 
      
     ►  
     the entire store. 
     
     
  
 
 
	 01:04:15
     ◼ 
      
     ►  
     But I agree with you especially on the Mac Pro that's pretty terrible. 
     
     
  
 
 
	 01:04:20
     ◼ 
      
     ►  
     and the Mac Pro of course didn't get an update. 
     
     
  
 
 
	 01:04:24
     ◼ 
      
     ►  
     I think the consensus now is the next Xeon's 
     
     
  
 
 
	 01:04:27
     ◼ 
      
     ►  
     gonna be ready in the spring. 
     
     
  
 
 
	 01:04:28
     ◼ 
      
     ►  
     Maybe we'll see a Mac Pro in the spring or at WVDC. 
     
     
  
 
 
	 01:04:31
     ◼ 
      
     ►  
     At this point, if it hasn't passed it already, 
     
     
  
 
 
	 01:04:35
     ◼ 
      
     ►  
     it's gotta be getting close, 
     
     
  
 
 
	 01:04:36
     ◼ 
      
     ►  
     in which if you bought AppleCare on your Mac Pro 
     
     
  
 
 
	 01:04:40
     ◼ 
      
     ►  
     and you bought it early, 
     
     
  
 
 
	 01:04:41
     ◼ 
      
     ►  
     that AppleCare is like ending pretty soon. 
     
     
  
 
 
	 01:04:44
     ◼ 
      
     ►  
     And that's, with no update, it's just really pathetic. 
     
     
  
 
 
	 01:04:47
     ◼ 
      
     ►  
     But the Mac Mini didn't get an update 
     
     
  
 
 
	 01:04:49
     ◼ 
      
     ►  
     and the iMac didn't get an update either. 
     
     
  
 
 
	 01:04:51
     ◼ 
      
     ►  
     And I really figured, even if it didn't get press, 
     
     
  
 
 
	 01:04:54
     ◼ 
      
     ►  
     that those two machines were to at least 
     
     
  
 
 
	 01:04:57
     ◼ 
      
     ►  
     get Thunderbolt 3 in USB-C. 
     
     
  
 
 
	 01:05:00
     ◼ 
      
     ►  
     And there was a late breaking room 
     
     
  
 
 
	 01:05:02
     ◼ 
      
     ►  
     where the iMac wasn't ready for whatever reason, who knows. 
     
     
  
 
 
	 01:05:07
     ◼ 
      
     ►  
     And the Mac Mini hadn't been updated in so long, 
     
     
  
 
 
	 01:05:10
     ◼ 
      
     ►  
     it seems like it's really end of life. 
     
     
  
 
 
	 01:05:12
     ◼ 
      
     ►  
     But it's still for sale, you can still buy it. 
     
     
  
 
 
	 01:05:14
     ◼ 
      
     ►  
     But the chipset they would put in the Mac Mini is out. 
     
     
  
 
 
	 01:05:18
     ◼ 
      
     ►  
     Like they could have done it, there's room in it, 
     
     
  
 
 
	 01:05:21
     ◼ 
      
     ►  
     clearly they're not gonna redesign it. 
     
     
  
 
 
	 01:05:24
     ◼ 
      
     ►  
     A spec bump there would have been really appreciated, 
     
     
  
 
 
	 01:05:26
     ◼ 
      
     ►  
     but they continue to sit. 
     
     
  
 
 
	 01:05:28
     ◼ 
      
     ►  
     This is the first time since they've gone retina 
     
     
  
 
 
	 01:05:30
     ◼ 
      
     ►  
     that the iMac didn't get a yearly update. 
     
     
  
 
 
	 01:05:31
     ◼ 
      
     ►  
     They did 2014 and 2015 a year apart, 
     
     
  
 
 
	 01:05:34
     ◼ 
      
     ►  
     so maybe this will be in the spring or WBC at some point. 
     
     
  
 
 
	 01:05:38
     ◼ 
      
     ►  
     So that's still okay, but the Mac Mini and the Mac Pro, 
     
     
  
 
 
	 01:05:41
     ◼ 
      
     ►  
     like, if you're in the market for a desktop Mac, 
     
     
  
 
 
	 01:05:44
     ◼ 
      
     ►  
     the only one that's remotely okay to buy is the iMac, 
     
     
  
 
 
	 01:05:47
     ◼ 
      
     ►  
     and even that's probably not a great idea 
     
     
  
 
 
	 01:05:49
     ◼ 
      
     ►  
     unless you get refurbished because of the price. 
     
     
  
 
 
	 01:05:52
     ◼ 
      
     ►  
     And today was just about notebooks 
     
     
  
 
 
	 01:05:54
     ◼ 
      
     ►  
     and really just about one notebook. 
     
     
  
 
 
	 01:05:55
     ◼ 
      
     ►  
     And I think it left a lot of people feeling, 
     
     
  
 
 
	 01:05:58
     ◼ 
      
     ►  
     including me, that the desktop line just, 
     
     
  
 
 
	 01:06:01
     ◼ 
      
     ►  
     like we already had the sense that it wasn't important 
     
     
  
 
 
	 01:06:02
     ◼ 
      
     ►  
     and it really feels downplayed now. 
     
     
  
 
 
	 01:06:04
     ◼ 
      
     ►  
     Like if you're in the market for a Mac, 
     
     
  
 
 
	 01:06:07
     ◼ 
      
     ►  
     unless you wanted to spend a lot of money on a notebook, 
     
     
  
 
 
	 01:06:11
     ◼ 
      
     ►  
     your options today are basically the same as they were. 
     
     
  
 
 
	 01:06:14
     ◼ 
      
     ►  
     Like you can get a MacBook Air for the same price, 
     
     
  
 
 
	 01:06:16
     ◼ 
      
     ►  
     and get a MacBook for the same price, 
     
     
  
 
 
	 01:06:18
     ◼ 
      
     ►  
     or you can get a desktop that missed another update, 
     
     
  
 
 
	 01:06:21
     ◼ 
      
     ►  
     that made another event without an update. 
     
     
  
 
 
	 01:06:24
     ◼ 
      
     ►  
     - I was not expecting us to finish this year 
     
     
  
 
 
	 01:06:26
     ◼ 
      
     ►  
     without any of those Macs being updated, 
     
     
  
 
 
	 01:06:29
     ◼ 
      
     ►  
     the Mini, the Pro, or the iMac. 
     
     
  
 
 
	 01:06:31
     ◼ 
      
     ►  
     - Me neither, and it's, you know, 
     
     
  
 
 
	 01:06:34
     ◼ 
      
     ►  
     the Mac Buyer's Guide is still mostly red 
     
     
  
 
 
	 01:06:37
     ◼ 
      
     ►  
     because these machines didn't get an update, 
     
     
  
 
 
	 01:06:39
     ◼ 
      
     ►  
     and that's a big bummer, and you know, 
     
     
  
 
 
	 01:06:42
     ◼ 
      
     ►  
     I like the iMac, I like the Mac Mini, 
     
     
  
 
 
	 01:06:44
     ◼ 
      
     ►  
     and to see them continue to languish. 
     
     
  
 
 
	 01:06:47
     ◼ 
      
     ►  
     Like, you know, the Mac Minis, particularly interesting 
     
     
  
 
 
	 01:06:49
     ◼ 
      
     ►  
     that the last update they actually made it a lot worse. 
     
     
  
 
 
	 01:06:53
     ◼ 
      
     ►  
     They got rid of the quad core option. 
     
     
  
 
 
	 01:06:54
     ◼ 
      
     ►  
     They remember there's a big run on quad core Mac Minis 
     
     
  
 
 
	 01:06:56
     ◼ 
      
     ►  
     and still when they pop up, people jump on them. 
     
     
  
 
 
	 01:06:59
     ◼ 
      
     ►  
     But this current one is dual core. 
     
     
  
 
 
	 01:07:01
     ◼ 
      
     ►  
     You can't upgrade it inside, 
     
     
  
 
 
	 01:07:03
     ◼ 
      
     ►  
     even though the chassis is the same. 
     
     
  
 
 
	 01:07:05
     ◼ 
      
     ►  
     They soldered everything, so you can't update it. 
     
     
  
 
 
	 01:07:07
     ◼ 
      
     ►  
     And people buy those, 
     
     
  
 
 
	 01:07:09
     ◼ 
      
     ►  
     and I think Mac Minis have a really long life. 
     
     
  
 
 
	 01:07:11
     ◼ 
      
     ►  
     I think a lot of people will use them like I do 
     
     
  
 
 
	 01:07:12
     ◼ 
      
     ►  
     as like a home server or hooked up to your television. 
     
     
  
 
 
	 01:07:15
     ◼ 
      
     ►  
     - Or to stream podcasts for a podcast network. 
     
     
  
 
 
	 01:07:18
     ◼ 
      
     ►  
     - Yeah, yeah, we've got one relay, 
     
     
  
 
 
	 01:07:20
     ◼ 
      
     ►  
     the livestream is on one of those quad core Mac minis 
     
     
  
 
 
	 01:07:23
     ◼ 
      
     ►  
     that is like, I don't know, like five or six years old now, 
     
     
  
 
 
	 01:07:26
     ◼ 
      
     ►  
     and we just put a new drive in it, 
     
     
  
 
 
	 01:07:29
     ◼ 
      
     ►  
     but other than that, it's been rock solid. 
     
     
  
 
 
	 01:07:31
     ◼ 
      
     ►  
     Like, people are interested in these machines. 
     
     
  
 
 
	 01:07:34
     ◼ 
      
     ►  
     Just because they're not exciting to Apple, 
     
     
  
 
 
	 01:07:36
     ◼ 
      
     ►  
     or just because they're not the biggest money maker, 
     
     
  
 
 
	 01:07:39
     ◼ 
      
     ►  
     doesn't mean that they don't have a fan base 
     
     
  
 
 
	 01:07:40
     ◼ 
      
     ►  
     and that there aren't people who are buying them 
     
     
  
 
 
	 01:07:43
     ◼ 
      
     ►  
     and would be better served from newer technology. 
     
     
  
 
 
	 01:07:46
     ◼ 
      
     ►  
     And it's just a real bummer that it continues to be the case. 
     
     
  
 
 
	 01:07:49
     ◼ 
      
     ►  
     - I'm really surprised about the iMac. 
     
     
  
 
 
 
	 01:07:54
     ◼ 
      
     ►  
     - That's the one that surprises me the most. 
     
     
  
 
 
	 01:07:56
     ◼ 
      
     ►  
     - Yeah, the rumor about it not being ready, 
     
     
  
 
 
	 01:07:58
     ◼ 
      
     ►  
     I mean, I guess you can read that as it's due 
     
     
  
 
 
	 01:08:00
     ◼ 
      
     ►  
     and something happened, but the people 
     
     
  
 
 
	 01:08:05
     ◼ 
      
     ►  
     who used to buy Mac Pros buy high-end iMacs, right? 
     
     
  
 
 
	 01:08:08
     ◼ 
      
     ►  
     Like you have one, we're gonna talk about it in a minute, 
     
     
  
 
 
	 01:08:10
     ◼ 
      
     ►  
     I now have one. 
     
     
  
 
 
	 01:08:12
     ◼ 
      
     ►  
     We all know developers who have gone 
     
     
  
 
 
	 01:08:15
     ◼ 
      
     ►  
     from the Mac Pro to the iMac. 
     
     
  
 
 
	 01:08:16
     ◼ 
      
     ►  
     The iMac is, the high end at least, 
     
     
  
 
 
	 01:08:17
     ◼ 
      
     ►  
     is a power user machine now. 
     
     
  
 
 
	 01:08:20
     ◼ 
      
     ►  
     And so to bring Thunderbolt 3 and USB-C 
     
     
  
 
 
	 01:08:23
     ◼ 
      
     ►  
     to your power user notebook, 
     
     
  
 
 
	 01:08:26
     ◼ 
      
     ►  
     but to leave your power user desktop behind, 
     
     
  
 
 
	 01:08:28
     ◼ 
      
     ►  
     is not ideal. 
     
     
  
 
 
	 01:08:30
     ◼ 
      
     ►  
     Maybe they'll get this worked out, 
     
     
  
 
 
	 01:08:31
     ◼ 
      
     ►  
     and maybe sometime before the end of the year, 
     
     
  
 
 
	 01:08:34
     ◼ 
      
     ►  
     an iMac will get like a PR update, 
     
     
  
 
 
	 01:08:36
     ◼ 
      
     ►  
     and it'll be good to go. 
     
     
  
 
 
	 01:08:38
     ◼ 
      
     ►  
     But for now it's still dated and that's a real bummer. 
     
     
  
 
 
	 01:08:43
     ◼ 
      
     ►  
     Real bummer. 
     
     
  
 
 
	 01:08:44
     ◼ 
      
     ►  
     I know Federico's really torn up about it. 
     
     
  
 
 
	 01:08:48
     ◼ 
      
     ►  
     - Yeah, yeah, very much. 
     
     
  
 
 
	 01:08:49
     ◼ 
      
     ►  
     I'm just upset. 
     
     
  
 
 
	 01:08:52
     ◼ 
      
     ►  
     - I know, you're speechless with-- 
     
     
  
 
 
	 01:08:54
     ◼ 
      
     ►  
     - Yeah, yeah, I don't even wanna talk about it. 
     
     
  
 
 
	 01:08:56
     ◼ 
      
     ►  
     - So Federico, at one point we spoke about 
     
     
  
 
 
	 01:09:05
     ◼ 
      
     ►  
     your MacBook Air and it's seen better days. 
     
     
  
 
 
	 01:09:09
     ◼ 
      
     ►  
     I think at one point we talked about, 
     
     
  
 
 
	 01:09:12
     ◼ 
      
     ►  
     does a Mac Mini make sense for Federico? 
     
     
  
 
 
	 01:09:14
     ◼ 
      
     ►  
     That you could put your betas on, 
     
     
  
 
 
	 01:09:16
     ◼ 
      
     ►  
     I know you don't need to do that anymore, 
     
     
  
 
 
	 01:09:17
     ◼ 
      
     ►  
     but you could have a Mac for the few Mac things you need, 
     
     
  
 
 
	 01:09:19
     ◼ 
      
     ►  
     but a Mac Mini would be super cheap. 
     
     
  
 
 
	 01:09:22
     ◼ 
      
     ►  
     Do you have any interest in doing that at this point? 
     
     
  
 
 
	 01:09:24
     ◼ 
      
     ►  
     - What's the best Mac that I can buy that runs Skype? 
     
     
  
 
 
	 01:09:28
     ◼ 
      
     ►  
     Can you tell me? 
     
     
  
 
 
	 01:09:30
     ◼ 
      
     ►  
     - Probably a MacBook. - The cheapest Mac. 
     
     
  
 
 
	 01:09:31
     ◼ 
      
     ►  
     Yeah, probably the MacBook. - I guess. 
     
     
  
 
 
	 01:09:34
     ◼ 
      
     ►  
     Yeah, I mean, this MacBook Air is really reaching the end of its life. 
     
     
  
 
 
	 01:09:40
     ◼ 
      
     ►  
     It's five years old, it's missing a key, the top rope, sometimes off the keyboard doesn't 
     
     
  
 
 
 
	 01:09:47
     ◼ 
      
     ►  
     It's slow, when it runs modern apps like Slack for example, you can hear the fans. 
     
     
  
 
 
	 01:09:51
     ◼ 
      
     ►  
     I mean, it keeps me warm in the winter and it makes me sweaty in the summer, but I guess 
     
     
  
 
 
	 01:09:57
     ◼ 
      
     ►  
     within the next year it will die for good. 
     
     
  
 
 
	 01:10:01
     ◼ 
      
     ►  
     You know what, maybe you should just buy a MacBook Air. 
     
     
  
 
 
	 01:10:04
     ◼ 
      
     ►  
     Is this supposed to be a joke? 
     
     
  
 
 
	 01:10:07
     ◼ 
      
     ►  
     No, I'm being serious. It's the cheapest. 
     
     
  
 
 
	 01:10:10
     ◼ 
      
     ►  
     You have regular USB ports in it so you don't need adapters. 
     
     
  
 
 
	 01:10:14
     ◼ 
      
     ►  
     You still have MagSafe and 12-hour battery life. I think you should probably get another MacBook Air. 
     
     
  
 
 
	 01:10:19
     ◼ 
      
     ►  
     How much does it cost? Let me find out. Let me go to the 
     
     
  
 
 
	 01:10:22
     ◼ 
      
     ►  
     Italian website. He's gonna go look. 
     
     
  
 
 
	 01:10:25
     ◼ 
      
     ►  
     I was gonna ask about the Mac Mini because I think at one point we talked about that. 
     
     
  
 
 
	 01:10:29
     ◼ 
      
     ►  
     Even now you're choosing between 
     
     
  
 
 
	 01:10:33
     ◼ 
      
     ►  
     older machines. 
     
     
  
 
 
	 01:10:35
     ◼ 
      
     ►  
     My point in all of this is that Apple really didn't fix 
     
     
  
 
 
	 01:10:39
     ◼ 
      
     ►  
     the problem with the Mac line today. 
     
     
  
 
 
	 01:10:42
     ◼ 
      
     ►  
     They fixed the problem with the MacBook Pro, 
     
     
  
 
 
	 01:10:44
     ◼ 
      
     ►  
     but the Mac line in general is still 
     
     
  
 
 
	 01:10:47
     ◼ 
      
     ►  
     about as sad as it was before the Hello Again event. 
     
     
  
 
 
	 01:10:54
     ◼ 
      
     ►  
     And I was hoping that this would not be the case. 
     
     
  
 
 
	 01:10:57
     ◼ 
      
     ►  
     I was hoping to come on here today and be talking about 
     
     
  
 
 
	 01:10:58
     ◼ 
      
     ►  
     six different machines and being super excited 
     
     
  
 
 
	 01:11:00
     ◼ 
      
     ►  
     about everything. 
     
     
  
 
 
 
	 01:11:02
     ◼ 
      
     ►  
     I'm excited about the MacBook Pro, but the rest of it still makes me sad 
     
     
  
 
 
	 01:11:05
     ◼ 
      
     ►  
     the MacBook Air 13 inch with 128 gigabytes of storage is 
     
     
  
 
 
 
	 01:11:13
     ◼ 
      
     ►  
     That's way too expensive. Yeah, I mean I can buy a MacBook for less 
     
     
  
 
 
	 01:11:18
     ◼ 
      
     ►  
     I think no the MacBook's more expensive now. This is part of the the price hike 
     
     
  
 
 
	 01:11:23
     ◼ 
      
     ►  
     You got brexit in yeah, the MacBook now the standard MacBook is 1500 euro 
     
     
  
 
 
	 01:11:30
     ◼ 
      
     ►  
     Wait what he had the standard MacBook is 1500 euro now. Yeah, they put them up they all went up today 
     
     
  
 
 
	 01:11:37
     ◼ 
      
     ►  
     Is this because of you people Myke don't you people me? 
     
     
  
 
 
	 01:11:42
     ◼ 
      
     ►  
     I've been getting a lot of this today a lot of people blaming me for some reason for their computers being more expensive 
     
     
  
 
 
	 01:11:55
     ◼ 
      
     ►  
     Yeah, you're the only British person they know it's your scapegoat 
     
     
  
 
 
	 01:12:00
     ◼ 
      
     ►  
     The dagger in the heart, I think though, 
     
     
  
 
 
	 01:12:03
     ◼ 
      
     ►  
     is the LG Ultrafine 5K display. 
     
     
  
 
 
	 01:12:07
     ◼ 
      
     ►  
     So we have a couple links in the show notes. 
     
     
  
 
 
	 01:12:09
     ◼ 
      
     ►  
     According to Phil Schiller, on stage, 
     
     
  
 
 
	 01:12:12
     ◼ 
      
     ►  
     Apple worked with LG to design this display. 
     
     
  
 
 
	 01:12:15
     ◼ 
      
     ►  
     So it uses Thunderbolt 3. 
     
     
  
 
 
	 01:12:17
     ◼ 
      
     ►  
     See if any of this sounds familiar. 
     
     
  
 
 
	 01:12:18
     ◼ 
      
     ►  
     Close your eyes, unless you're driving. 
     
     
  
 
 
	 01:12:20
     ◼ 
      
     ►  
     If you're driving, keep your eyes open. 
     
     
  
 
 
	 01:12:22
     ◼ 
      
     ►  
     And see what display comes into mind. 
     
     
  
 
 
	 01:12:25
     ◼ 
      
     ►  
     You can hook your MacBook up or your MacBook Pro up to it. 
     
     
  
 
 
	 01:12:28
     ◼ 
      
     ►  
     It can charge and move data across the single cable. 
     
     
  
 
 
	 01:12:32
     ◼ 
      
     ►  
     You can plug in all sorts of stuff 
     
     
  
 
 
	 01:12:34
     ◼ 
      
     ►  
     to the back of the display, almost as if it were like a dock. 
     
     
  
 
 
	 01:12:37
     ◼ 
      
     ►  
     They reinvented the Thunderbolt display, 
     
     
  
 
 
	 01:12:40
     ◼ 
      
     ►  
     but it's LG branded and it's not Apple branded. 
     
     
  
 
 
	 01:12:45
     ◼ 
      
     ►  
     And it looks like a great display. 
     
     
  
 
 
	 01:12:46
     ◼ 
      
     ►  
     If I was going to buy a new MacBook Pro 
     
     
  
 
 
	 01:12:48
     ◼ 
      
     ►  
     and a new external display, I would look at this, right? 
     
     
  
 
 
	 01:12:50
     ◼ 
      
     ►  
     Because Apple doesn't have a solution. 
     
     
  
 
 
	 01:12:52
     ◼ 
      
     ►  
     But what this says to me is that Apple's, 
     
     
  
 
 
	 01:12:55
     ◼ 
      
     ►  
     I don't think Apple's gonna make a display at this point. 
     
     
  
 
 
	 01:12:57
     ◼ 
      
     ►  
     I thought that they may. 
     
     
  
 
 
	 01:12:58
     ◼ 
      
     ►  
     And you know, when they first shipped the Mac Pro, 
     
     
  
 
 
	 01:13:02
     ◼ 
      
     ►  
     I think they pointed to LG's, hey, it's 4K. 
     
     
  
 
 
	 01:13:04
     ◼ 
      
     ►  
     If you want a 4K display, go over here and buy it. 
     
     
  
 
 
	 01:13:06
     ◼ 
      
     ►  
     But we all thought that they would get around to it. 
     
     
  
 
 
	 01:13:08
     ◼ 
      
     ►  
     And today would have been the day to do it. 
     
     
  
 
 
	 01:13:11
     ◼ 
      
     ►  
     When you have your new MacBook Pro, 
     
     
  
 
 
	 01:13:12
     ◼ 
      
     ►  
     you're talking about Final Cut and Photoshop 
     
     
  
 
 
	 01:13:15
     ◼ 
      
     ►  
     and all this stuff, pros want a MacBook Pro 
     
     
  
 
 
	 01:13:17
     ◼ 
      
     ►  
     and a big display, today is the day to announce it. 
     
     
  
 
 
	 01:13:20
     ◼ 
      
     ►  
     And what do they do? 
     
     
  
 
 
	 01:13:20
     ◼ 
      
     ►  
     They announce an LG that they partnered with. 
     
     
  
 
 
	 01:13:23
     ◼ 
      
     ►  
     And I think they're just done. 
     
     
  
 
 
	 01:13:25
     ◼ 
      
     ►  
     I think they're done with the display business. 
     
     
  
 
 
	 01:13:27
     ◼ 
      
     ►  
     And that makes me sad because, you know, 
     
     
  
 
 
	 01:13:29
     ◼ 
      
     ►  
     the Thunderbolt display was really nice 
     
     
  
 
 
	 01:13:31
     ◼ 
      
     ►  
     for a really long time. 
     
     
  
 
 
	 01:13:32
     ◼ 
      
     ►  
     And the displays before that were really nice. 
     
     
  
 
 
	 01:13:34
     ◼ 
      
     ►  
     - Yeah, I don't think we're gonna see a retina display. 
     
     
  
 
 
	 01:13:36
     ◼ 
      
     ►  
     I think this is it now. - No. 
     
     
  
 
 
	 01:13:38
     ◼ 
      
     ►  
     This has gotta be it. 
     
     
  
 
 
	 01:13:39
     ◼ 
      
     ►  
     There's people in the chat 
     
     
  
 
 
	 01:13:41
     ◼ 
      
     ►  
     who are talking about external GPU monitors. 
     
     
  
 
 
	 01:13:42
     ◼ 
      
     ►  
     I don't know about any of that. 
     
     
  
 
 
	 01:13:43
     ◼ 
      
     ►  
     I don't know what this has in it. 
     
     
  
 
 
	 01:13:44
     ◼ 
      
     ►  
     But the fact that Apple worked with them 
     
     
  
 
 
	 01:13:46
     ◼ 
      
     ►  
     and it got keynote time, 
     
     
  
 
 
	 01:13:48
     ◼ 
      
     ►  
     and you can buy it from Apple on their online store, 
     
     
  
 
 
	 01:13:51
     ◼ 
      
     ►  
     like, this seems like this is the direction 
     
     
  
 
 
	 01:13:53
     ◼ 
      
     ►  
     Apple's going in. 
     
     
  
 
 
	 01:13:53
     ◼ 
      
     ►  
     They're gonna point you to other places for a display. 
     
     
  
 
 
	 01:13:57
     ◼ 
      
     ►  
     Because you know they could have done the LG one today, and they could have said and if you want an apple branded one 
     
     
  
 
 
	 01:14:02
     ◼ 
      
     ►  
     you know with built-in eyesight camera and built-in speakers and 
     
     
  
 
 
	 01:14:07
     ◼ 
      
     ►  
     Maybe more IO or something else cool that it does you know we have an option as well 
     
     
  
 
 
	 01:14:11
     ◼ 
      
     ►  
     And it's $500 and more that have been totally fine 
     
     
  
 
 
	 01:14:13
     ◼ 
      
     ►  
     You have a cheap LG version or less expensive not cheap less expensive LG option 
     
     
  
 
 
	 01:14:18
     ◼ 
      
     ►  
     You have like a really nice Apple option, but it's just the one and 
     
     
  
 
 
	 01:14:21
     ◼ 
      
     ►  
     At this point if they release a new cinema display at some point 
     
     
  
 
 
	 01:14:25
     ◼ 
      
     ►  
     I will be shocked. This seems like they're going third-party options only. 
     
     
  
 
 
	 01:14:29
     ◼ 
      
     ►  
     Which again, totes bummer. 
     
     
  
 
 
	 01:14:32
     ◼ 
      
     ►  
     I don't think they sell enough of the computers that connect to this. 
     
     
  
 
 
	 01:14:36
     ◼ 
      
     ►  
     Can I ask you guys a question before we move towards the end? But you gotta be honest. 
     
     
  
 
 
 
	 01:14:43
     ◼ 
      
     ►  
     Okay. So, there was a Microsoft event yesterday. 
     
     
  
 
 
	 01:14:48
     ◼ 
      
     ►  
     Ha, ha. I was gonna bring this up. 
     
     
  
 
 
	 01:14:50
     ◼ 
      
     ►  
     Apple event today. Now be honest, which event left you more excited? 
     
     
  
 
 
	 01:14:55
     ◼ 
      
     ►  
     So I didn't watch the Microsoft event but I have spent, I've just like watched a couple of videos 
     
     
  
 
 
	 01:15:04
     ◼ 
      
     ►  
     about the Surface Studio. I'm more excited about that computer because with the way that I 
     
     
  
 
 
	 01:15:14
     ◼ 
      
     ►  
     personally work the work that I do on a Mac. 
     
     
  
 
 
	 01:15:17
     ◼ 
      
     ►  
     I edit audio and I edit video 
     
     
  
 
 
	 01:15:20
     ◼ 
      
     ►  
     and I do them using a Wacom tablet and a track pad. 
     
     
  
 
 
	 01:15:25
     ◼ 
      
     ►  
     I imagine a beautiful world in which I would use a pen 
     
     
  
 
 
	 01:15:29
     ◼ 
      
     ►  
     on a screen and my hands to move everything around. 
     
     
  
 
 
	 01:15:33
     ◼ 
      
     ►  
     For the work that I do, this is a fantastic machine for me. 
     
     
  
 
 
	 01:15:38
     ◼ 
      
     ►  
     It just has one big problem in that it doesn't run 
     
     
  
 
 
	 01:15:40
     ◼ 
      
     ►  
     the operating system that I wanna use. 
     
     
  
 
 
	 01:15:43
     ◼ 
      
     ►  
     And the thing is, right, I was thinking about today, if I used Adobe's products, 
     
     
  
 
 
	 01:15:48
     ◼ 
      
     ►  
     if I used Premiere and Audition, I would probably buy one of these computers 
     
     
  
 
 
	 01:15:52
     ◼ 
      
     ►  
     because my Mac is for a specific purpose now is to do those two things. 
     
     
  
 
 
	 01:16:00
     ◼ 
      
     ►  
     It's all I do with it. 
     
     
  
 
 
	 01:16:01
     ◼ 
      
     ►  
     If I used multi-platform applications, that would suffice. 
     
     
  
 
 
	 01:16:08
     ◼ 
      
     ►  
     If Apple made Final Cut and Logic for Windows and it was good, then I would be able to use 
     
     
  
 
 
	 01:16:14
     ◼ 
      
     ►  
     a device like this. 
     
     
  
 
 
	 01:16:15
     ◼ 
      
     ►  
     Just because for the way that I use inputs, the input methods that I use, this computer 
     
     
  
 
 
	 01:16:22
     ◼ 
      
     ►  
     has been designed around where I am bringing in 50% of it, a third party peripheral to 
     
     
  
 
 
	 01:16:29
     ◼ 
      
     ►  
     my Mac which is pretty well supported. 
     
     
  
 
 
	 01:16:34
     ◼ 
      
     ►  
     So I'm more excited about that computer personally. 
     
     
  
 
 
	 01:16:37
     ◼ 
      
     ►  
     If Apple made it, if Apple brought this out, 
     
     
  
 
 
	 01:16:39
     ◼ 
      
     ►  
     my iMac would already be in the trash. 
     
     
  
 
 
	 01:16:41
     ◼ 
      
     ►  
     Like I would buy this computer so fast 
     
     
  
 
 
	 01:16:44
     ◼ 
      
     ►  
     because it's the type of, 
     
     
  
 
 
	 01:16:46
     ◼ 
      
     ►  
     it has the input methods that I prefer to use for, 
     
     
  
 
 
	 01:16:51
     ◼ 
      
     ►  
     I use them for comfort, I use them for RSI, 
     
     
  
 
 
	 01:16:54
     ◼ 
      
     ►  
     and now I'm faster with them. 
     
     
  
 
 
	 01:16:56
     ◼ 
      
     ►  
     And I have my kind of, 
     
     
  
 
 
	 01:16:57
     ◼ 
      
     ►  
     my workflow is built around them on this machine. 
     
     
  
 
 
	 01:17:00
     ◼ 
      
     ►  
     And for me, it is purely because like my Mac 
     
     
  
 
 
	 01:17:03
     ◼ 
      
     ►  
     is a production tool. 
     
     
  
 
 
	 01:17:04
     ◼ 
      
     ►  
     So it can't all of the other software on my Mac does not matter if it's not used to produce audio and it's not produced 
     
     
  
 
 
	 01:17:11
     ◼ 
      
     ►  
     It's not made to produce video. It doesn't matter like it just doesn't matter. So there you go. I 
     
     
  
 
 
	 01:17:16
     ◼ 
      
     ►  
     Think I think the surface studio is super interesting and I tweeted the other day that like 
     
     
  
 
 
	 01:17:26
     ◼ 
      
     ►  
     Apple hasn't really pushed the boundaries of the iMac in a long time 
     
     
  
 
 
	 01:17:30
     ◼ 
      
     ►  
     that the iMac that we have today is more or less the iMac G5, right? 
     
     
  
 
 
	 01:17:35
     ◼ 
      
     ►  
     It's an LCD with a foot and the computer on the back of it. 
     
     
  
 
 
	 01:17:38
     ◼ 
      
     ►  
     It's gotten skinnier and the display's gotten way better. 
     
     
  
 
 
	 01:17:40
     ◼ 
      
     ►  
     But the form factor hasn't changed. 
     
     
  
 
 
	 01:17:42
     ◼ 
      
     ►  
     Since really the G4 is the last one that was innovative as far as a 
     
     
  
 
 
	 01:17:46
     ◼ 
      
     ►  
     form perspective. 
     
     
  
 
 
	 01:17:49
     ◼ 
      
     ►  
     And I don't know if this machine is going to take off. 
     
     
  
 
 
	 01:17:51
     ◼ 
      
     ►  
     I think that there are gonna be people who really like it, people who like to work the way Myke does with a pen and 
     
     
  
 
 
	 01:17:56
     ◼ 
      
     ►  
     with his hands. 
     
     
  
 
 
	 01:17:57
     ◼ 
      
     ►  
     And I'm not saying Apple should copy it. 
     
     
  
 
 
	 01:18:01
     ◼ 
      
     ►  
     I'm not saying the iMac should do that. 
     
     
  
 
 
	 01:18:05
     ◼ 
      
     ►  
     What I am saying is that it would be interesting to see Apple expand some of the technology 
     
     
  
 
 
	 01:18:11
     ◼ 
      
     ►  
     it already has. 
     
     
  
 
 
	 01:18:12
     ◼ 
      
     ►  
     It's like, why can't I use an Apple Pencil on the giant trackpad on this new MacBook 
     
     
  
 
 
 
	 01:18:19
     ◼ 
      
     ►  
     why can't I at least have the option 
     
     
  
 
 
	 01:18:22
     ◼ 
      
     ►  
     of an iPad that's even bigger than 12.9 inches 
     
     
  
 
 
	 01:18:28
     ◼ 
      
     ►  
     that you could edit on comfortably at your desk 
     
     
  
 
 
	 01:18:31
     ◼ 
      
     ►  
     and hunch over and use both hands comfortably. 
     
     
  
 
 
	 01:18:34
     ◼ 
      
     ►  
     I'm not saying those machines are for everybody. 
     
     
  
 
 
	 01:18:39
     ◼ 
      
     ►  
     I don't want a touch-enabled Mac. 
     
     
  
 
 
	 01:18:42
     ◼ 
      
     ►  
     A, Mac OS is nowhere near ready for touch 
     
     
  
 
 
	 01:18:44
     ◼ 
      
     ►  
     as far as a user interface, 
     
     
  
 
 
	 01:18:46
     ◼ 
      
     ►  
     But there are people who do want to be more in the middle. 
     
     
  
 
 
	 01:18:50
     ◼ 
      
     ►  
     And having options there is good. 
     
     
  
 
 
	 01:18:52
     ◼ 
      
     ►  
     And honestly, when they showed that big track pad today, 
     
     
  
 
 
	 01:18:56
     ◼ 
      
     ►  
     I was like, "Oh, what if you could use a pencil with it?" 
     
     
  
 
 
	 01:18:58
     ◼ 
      
     ►  
     That would be really, really interesting. 
     
     
  
 
 
	 01:19:02
     ◼ 
      
     ►  
     You could edit at a MacBook Pro with your pencil mic. 
     
     
  
 
 
	 01:19:04
     ◼ 
      
     ►  
     Like that would be a big change, potentially, 
     
     
  
 
 
	 01:19:08
     ◼ 
      
     ►  
     for someone who works like you. 
     
     
  
 
 
	 01:19:10
     ◼ 
      
     ►  
     But they're not doing it. 
     
     
  
 
 
	 01:19:11
     ◼ 
      
     ►  
     They are really locked into their form factors. 
     
     
  
 
 
	 01:19:13
     ◼ 
      
     ►  
     The MacBook Pro we have today, 
     
     
  
 
 
	 01:19:16
     ◼ 
      
     ►  
     kind of the same design since 1991. 
     
     
  
 
 
	 01:19:17
     ◼ 
      
     ►  
     And I'm not saying change it for change's sake, 
     
     
  
 
 
	 01:19:19
     ◼ 
      
     ►  
     I'm not saying the Surface Studio's gonna be a giant hit, 
     
     
  
 
 
	 01:19:21
     ◼ 
      
     ►  
     I don't think it will be, I think it'll be a niche product. 
     
     
  
 
 
	 01:19:24
     ◼ 
      
     ►  
     But we don't see Apple take risks 
     
     
  
 
 
	 01:19:26
     ◼ 
      
     ►  
     with their hardware like that, 
     
     
  
 
 
	 01:19:28
     ◼ 
      
     ►  
     and I think that it's super interesting 
     
     
  
 
 
	 01:19:32
     ◼ 
      
     ►  
     that Microsoft is taking a big run 
     
     
  
 
 
	 01:19:34
     ◼ 
      
     ►  
     at creative professionals on the desktop, 
     
     
  
 
 
	 01:19:36
     ◼ 
      
     ►  
     and that was Apple's bread and butter for like 20 years. 
     
     
  
 
 
	 01:19:41
     ◼ 
      
     ►  
     - So I've been thinking about this. 
     
     
  
 
 
	 01:19:43
     ◼ 
      
     ►  
     This product reminds me of your iMac. 
     
     
  
 
 
	 01:19:47
     ◼ 
      
     ►  
     And it's interesting to me, like this Surface Studio, 
     
     
  
 
 
	 01:19:52
     ◼ 
      
     ►  
     when I say your iMac, obviously mean the G3, right? Like I think, right. 
     
     
  
 
 
	 01:19:56
     ◼ 
      
     ►  
     This product will not sell in large volumes, 
     
     
  
 
 
	 01:20:00
     ◼ 
      
     ►  
     but Microsoft is targeting the creative professional. 
     
     
  
 
 
	 01:20:04
     ◼ 
      
     ►  
     This was what Apple did to bring themselves back to the fore, right? 
     
     
  
 
 
	 01:20:08
     ◼ 
      
     ►  
     Like everybody can agree that the iMac G3 put them on the path 
     
     
  
 
 
	 01:20:13
     ◼ 
      
     ►  
     that made them the most successful computer company in the world. 
     
     
  
 
 
	 01:20:16
     ◼ 
      
     ►  
     It's not saying that anybody that follows that could do that, you know, lightning in 
     
     
  
 
 
	 01:20:20
     ◼ 
      
     ►  
     a bottle and all that, but that was what did it. 
     
     
  
 
 
	 01:20:23
     ◼ 
      
     ►  
     If I'm Sacha Nadella, maybe this is what I will try as well. 
     
     
  
 
 
	 01:20:27
     ◼ 
      
     ►  
     Like I want to be seen as the most innovative, dominant computer maker in the world again. 
     
     
  
 
 
	 01:20:33
     ◼ 
      
     ►  
     So why don't I go back to basics and start over? 
     
     
  
 
 
	 01:20:36
     ◼ 
      
     ►  
     I will say that like the Surface Book, whilst interesting, is not as exciting to me as the 
     
     
  
 
 
	 01:20:41
     ◼ 
      
     ►  
     MacBook Pro. 
     
     
  
 
 
	 01:20:42
     ◼ 
      
     ►  
     Right? Like it's not Windows, it's not Surface, that computer. 
     
     
  
 
 
	 01:20:46
     ◼ 
      
     ►  
     The Surface Studio is more interesting to me than the MacBook Pro. 
     
     
  
 
 
	 01:20:49
     ◼ 
      
     ►  
     But Apple's for Apple's sake, right? Like the laptops that they released? 
     
     
  
 
 
	 01:20:53
     ◼ 
      
     ►  
     I don't want that. I want a MacBook Pro. 
     
     
  
 
 
	 01:20:55
     ◼ 
      
     ►  
     I don't want the Surface Book, even though I think that is a very cool looking device. 
     
     
  
 
 
	 01:20:59
     ◼ 
      
     ►  
     It doesn't give me what I'm looking for. 
     
     
  
 
 
	 01:21:00
     ◼ 
      
     ►  
     The reason I think the Studio is interesting, 
     
     
  
 
 
	 01:21:03
     ◼ 
      
     ►  
     it's just with the way that I work, the tools that I use, it fits me better. 
     
     
  
 
 
	 01:21:07
     ◼ 
      
     ►  
     But I'm not going to be moving. 
     
     
  
 
 
	 01:21:08
     ◼ 
      
     ►  
     Was that the answer you expected Federico? 
     
     
  
 
 
	 01:21:10
     ◼ 
      
     ►  
     Yes, it's a very good answer. I ask because I have no interest in either Pro Max or the Surface Studio. 
     
     
  
 
 
	 01:21:20
     ◼ 
      
     ►  
     I just feel like it feels like something new, and I mean the studio, in a maybe deeper way than a Touch Bar. 
     
     
  
 
 
	 01:21:33
     ◼ 
      
     ►  
     I think the Touch Bar is awesome. I think it makes total sense for the MacBook. 
     
     
  
 
 
	 01:21:38
     ◼ 
      
     ►  
     it's a very clever way, as I said, of bringing iOS to macOS. But the Surface Studio, just 
     
     
  
 
 
	 01:21:44
     ◼ 
      
     ►  
     judging only from the video, it feels like something new. And maybe in practice it'll 
     
     
  
 
 
	 01:21:49
     ◼ 
      
     ►  
     be terrible, maybe there's going to be some seriously bad flaw with the hardware, I don't 
     
     
  
 
 
	 01:21:53
     ◼ 
      
     ►  
     know. But I saw the Penny Arcade guy with his review, it sounds like a fantastic computer 
     
     
  
 
 
	 01:22:03
     ◼ 
      
     ►  
     if you're into that line of work, and it looks different. And so that's why I wanted to 
     
     
  
 
 
	 01:22:08
     ◼ 
      
     ►  
     ask because the touch bar is also different but I feel like the Surface Studio, Microsoft 
     
     
  
 
 
	 01:22:13
     ◼ 
      
     ►  
     is doing good work in, you know, trying things differently which is kind of weird to say 
     
     
  
 
 
	 01:22:20
     ◼ 
      
     ►  
     of Microsoft but that's where we've ended up I guess. 
     
     
  
 
 
	 01:22:23
     ◼ 
      
     ►  
     Yeah, that's kind of where they are as a company right now because they have a visionary CEO 
     
     
  
 
 
	 01:22:30
     ◼ 
      
     ►  
     I think in the Della. So I was going, I've been talking for weeks about the fact that 
     
     
  
 
 
	 01:22:38
     ◼ 
      
     ►  
     I was waiting for the next laptops to be released and then I was going to be replacing my MacBook 
     
     
  
 
 
	 01:22:42
     ◼ 
      
     ►  
     Pro right? That's been the plan for a while because I want a more purpose travel machine. 
     
     
  
 
 
	 01:22:49
     ◼ 
      
     ►  
     I want something that's thinner, something that's lighter. So I looked at the MacBook 
     
     
  
 
 
	 01:22:53
     ◼ 
      
     ►  
     Pro, it's thinner, it's lighter, it has the touch bar which I think looks really cool 
     
     
  
 
 
	 01:22:57
     ◼ 
      
     ►  
     it has all of the power. Now I am not buying a MacBook Pro and there are two reasons. One, 
     
     
  
 
 
	 01:23:04
     ◼ 
      
     ►  
     price is a reason, right? But I had saved up enough money, I put aside enough money 
     
     
  
 
 
	 01:23:09
     ◼ 
      
     ►  
     to buy a professional laptop so the increased price from what I thought I would be is not 
     
     
  
 
 
	 01:23:17
     ◼ 
      
     ►  
     a lot more based on what I'd saved, right? They're expensive but you know it was going 
     
     
  
 
 
	 01:23:22
     ◼ 
      
     ►  
     be something that's going to last me multiple years. One of the main reasons I've decided 
     
     
  
 
 
	 01:23:28
     ◼ 
      
     ►  
     to not go for the MacBook Pro is the main advancement will be no benefit to me, the 
     
     
  
 
 
	 01:23:34
     ◼ 
      
     ►  
     Touch Bar, because I will only use this machine a handful of times a year, where I maybe will 
     
     
  
 
 
	 01:23:40
     ◼ 
      
     ►  
     use it for a couple of months a year in total. I can't get used to it. I can't allow myself 
     
     
  
 
 
	 01:23:49
     ◼ 
      
     ►  
     to get used to that because I can't use it for the rest of the year right it's 
     
     
  
 
 
	 01:23:55
     ◼ 
      
     ►  
     not a good thing for me to have this like split experience like that so 
     
     
  
 
 
	 01:24:01
     ◼ 
      
     ►  
     that's the main reason so I bought a MacBook I bought a gold MacBook I bought 
     
     
  
 
 
	 01:24:08
     ◼ 
      
     ►  
     the the one that the higher tier up so the MacBook adorable like the what is it 
     
     
  
 
 
	 01:24:16
     ◼ 
      
     ►  
     I can't even remember what it is. It's like 1.3 gigahertz or something. It's nothing. 
     
     
  
 
 
	 01:24:20
     ◼ 
      
     ►  
     But I went on to the Apple website and saw that the prices had gone up and I was unhappy about that 
     
     
  
 
 
	 01:24:28
     ◼ 
      
     ►  
     because I could have just bought it this morning and it would have been getting the same computer. 
     
     
  
 
 
	 01:24:33
     ◼ 
      
     ►  
     So I thought to myself, well Apple have put the price up. Apple is not the only place that you can buy a MacBook from. 
     
     
  
 
 
	 01:24:41
     ◼ 
      
     ►  
     So I bought it from a department store chain here called John Lewis at yesterday's price 
     
     
  
 
 
	 01:24:47
     ◼ 
      
     ►  
     So I saved I say 300 pounds, which was very happy. I was very proud of myself for doing that 
     
     
  
 
 
	 01:24:53
     ◼ 
      
     ►  
     I'm now will spend that savings on adapters 
     
     
  
 
 
	 01:24:56
     ◼ 
      
     ►  
     But this machine this is the machine that I think will be the best for me 
     
     
  
 
 
	 01:25:01
     ◼ 
      
     ►  
     It's going to be really upset when I want to edit podcasts and video on this 
     
     
  
 
 
	 01:25:05
     ◼ 
      
     ►  
     but I can live with that because what I will be doing is 
     
     
  
 
 
	 01:25:11
     ◼ 
      
     ►  
     reducing the space needed in a bag and the weight significantly, which really is the 
     
     
  
 
 
	 01:25:18
     ◼ 
      
     ►  
     key thing that I need to do when I'm traveling. So there you go. That's what I have. I got 
     
     
  
 
 
 
	 01:25:24
     ◼ 
      
     ►  
     So we haven't even talked about it on the show yet, but I, several weeks ago, picked 
     
     
  
 
 
	 01:25:28
     ◼ 
      
     ►  
     up a refurbished 5K iMac from Apple. You can buy a refurbished machine. They warranted 
     
     
  
 
 
	 01:25:33
     ◼ 
      
     ►  
     them as new, which is really nice. So I got a pretty loaded iMac for like $600 off. And 
     
     
  
 
 
	 01:25:40
     ◼ 
      
     ►  
     I figured if they update them today, it'd be a little bit of a bummer, but I already 
     
     
  
 
 
	 01:25:44
     ◼ 
      
     ►  
     have a ton of like USB Thunderbolt stuff. 
     
     
  
 
 
	 01:25:48
     ◼ 
      
     ►  
     And you know, my studio setup is pretty stable at this point, so I won't be changing out 
     
     
  
 
 
	 01:25:53
     ◼ 
      
     ►  
     a lot of stuff. 
     
     
  
 
 
	 01:25:54
     ◼ 
      
     ►  
     And so, sold the 15-inch MacBook Pro that I've had the last year and a half. 
     
     
  
 
 
	 01:25:58
     ◼ 
      
     ►  
     And so I too am in the market for something thin and light to travel with. 
     
     
  
 
 
	 01:26:02
     ◼ 
      
     ►  
     And I do some other stuff in town where I need a laptop, but I don't need a 15-inch 
     
     
  
 
 
	 01:26:08
     ◼ 
      
     ►  
     MacBook Pro. 
     
     
  
 
 
	 01:26:09
     ◼ 
      
     ►  
     is now my main machine, the MacBook would be secondary. 
     
     
  
 
 
	 01:26:13
     ◼ 
      
     ►  
     And so I like you waiting till today's event 
     
     
  
 
 
	 01:26:17
     ◼ 
      
     ►  
     to see what's gonna happen. 
     
     
  
 
 
	 01:26:19
     ◼ 
      
     ►  
     And I am really, really on the fence about what to do. 
     
     
  
 
 
	 01:26:23
     ◼ 
      
     ►  
     The 13 inch with the touch bar of course is enticing 
     
     
  
 
 
	 01:26:25
     ◼ 
      
     ►  
     to have the new technology. 
     
     
  
 
 
	 01:26:27
     ◼ 
      
     ►  
     It's still thin and light, it's in the class 
     
     
  
 
 
	 01:26:30
     ◼ 
      
     ►  
     of the MacBook Air, it's actually a little bit 
     
     
  
 
 
	 01:26:32
     ◼ 
      
     ►  
     smaller footprint. 
     
     
  
 
 
	 01:26:33
     ◼ 
      
     ►  
     And it looks nice, but it's $1800 is hard to justify 
     
     
  
 
 
	 01:26:38
     ◼ 
      
     ►  
     for a secondary computer. 
     
     
  
 
 
	 01:26:40
     ◼ 
      
     ►  
     I could do it, it's in the budget, 
     
     
  
 
 
	 01:26:41
     ◼ 
      
     ►  
     but I'm not quite sold on that yet. 
     
     
  
 
 
	 01:26:44
     ◼ 
      
     ►  
     And again, being a secondary machine, 
     
     
  
 
 
	 01:26:47
     ◼ 
      
     ►  
     the Touch Bar stuff may only get in the way. 
     
     
  
 
 
	 01:26:51
     ◼ 
      
     ►  
     It may be that because I don't have it on the iMac 
     
     
  
 
 
	 01:26:53
     ◼ 
      
     ►  
     where I'm working every day, 
     
     
  
 
 
	 01:26:54
     ◼ 
      
     ►  
     that I don't really ever get the benefit of it 
     
     
  
 
 
	 01:26:56
     ◼ 
      
     ►  
     on the notebook, and that maybe it's frustrating 
     
     
  
 
 
	 01:26:59
     ◼ 
      
     ►  
     to have it one place and not the other. 
     
     
  
 
 
	 01:27:02
     ◼ 
      
     ►  
     And so then I considered the super strange 
     
     
  
 
 
	 01:27:07
     ◼ 
      
     ►  
     new MacBook Pro, new design without the touch bar. 
     
     
  
 
 
	 01:27:11
     ◼ 
      
     ►  
     It's got the function key still, it's cheaper, 
     
     
  
 
 
	 01:27:14
     ◼ 
      
     ►  
     still thin and light, still pretty powerful, 
     
     
  
 
 
	 01:27:17
     ◼ 
      
     ►  
     but it'd have a retina display, which would be nice. 
     
     
  
 
 
	 01:27:21
     ◼ 
      
     ►  
     But still adapting, and for things that I need on the road, 
     
     
  
 
 
	 01:27:24
     ◼ 
      
     ►  
     having things like an SD card slot and USB-A 
     
     
  
 
 
	 01:27:26
     ◼ 
      
     ►  
     are still pretty nice, pretty common things I do 
     
     
  
 
 
	 01:27:30
     ◼ 
      
     ►  
     if I'm on the road doing podcasting or live events 
     
     
  
 
 
	 01:27:32
     ◼ 
      
     ►  
     or something like that. 
     
     
  
 
 
	 01:27:33
     ◼ 
      
     ►  
     And so I turned to the MacBook Air. 
     
     
  
 
 
	 01:27:36
     ◼ 
      
     ►  
     Same as it was yesterday. 
     
     
  
 
 
	 01:27:37
     ◼ 
      
     ►  
     It's cheap, the display's really crummy, 
     
     
  
 
 
	 01:27:40
     ◼ 
      
     ►  
     but it has USB ports, it's Thunderbolt port, 
     
     
  
 
 
	 01:27:43
     ◼ 
      
     ►  
     has an SD card slot, still obviously thin and light, 
     
     
  
 
 
	 01:27:46
     ◼ 
      
     ►  
     and still works with all the other stuff I have 
     
     
  
 
 
	 01:27:49
     ◼ 
      
     ►  
     for the iMac. 
     
     
  
 
 
	 01:27:50
     ◼ 
      
     ►  
     So I'm not talking about, you know, 
     
     
  
 
 
	 01:27:51
     ◼ 
      
     ►  
     oh, if I take my USB interface with me, 
     
     
  
 
 
	 01:27:55
     ◼ 
      
     ►  
     I need to remember to take the adapter or a different cable 
     
     
  
 
 
	 01:27:58
     ◼ 
      
     ►  
     than if I'm at home and I'm using the cable on the desk. 
     
     
  
 
 
	 01:28:01
     ◼ 
      
     ►  
     And so I haven't made a decision yet. 
     
     
  
 
 
	 01:28:05
     ◼ 
      
     ►  
     the MacBook Air would be the cheapest 
     
     
  
 
 
	 01:28:06
     ◼ 
      
     ►  
     and probably the easiest to live with, 
     
     
  
 
 
	 01:28:09
     ◼ 
      
     ►  
     but I know that I'm a nerd and I know that 
     
     
  
 
 
	 01:28:12
     ◼ 
      
     ►  
     at some point I will want to try the new stuff. 
     
     
  
 
 
	 01:28:16
     ◼ 
      
     ►  
     And so the MacBook Pros call to me as well. 
     
     
  
 
 
	 01:28:19
     ◼ 
      
     ►  
     And since they are more or less the same size and weight, 
     
     
  
 
 
	 01:28:24
     ◼ 
      
     ►  
     that really only complicates it. 
     
     
  
 
 
	 01:28:26
     ◼ 
      
     ►  
     'Cause I want something that's light and thin. 
     
     
  
 
 
	 01:28:28
     ◼ 
      
     ►  
     I don't want the MacBook. 
     
     
  
 
 
	 01:28:30
     ◼ 
      
     ►  
     I would like more than one port. 
     
     
  
 
 
	 01:28:32
     ◼ 
      
     ►  
     I would like a more powerful processor. 
     
     
  
 
 
	 01:28:35
     ◼ 
      
     ►  
     So for me, the Air versus the Pro conversation 
     
     
  
 
 
	 01:28:37
     ◼ 
      
     ►  
     is really tricky, and I've been without a laptop now 
     
     
  
 
 
	 01:28:41
     ◼ 
      
     ►  
     for a couple weeks, and it's been okay, I've gotten by, 
     
     
  
 
 
	 01:28:45
     ◼ 
      
     ►  
     but the new MacBook Pros in the US are shipping 
     
     
  
 
 
	 01:28:48
     ◼ 
      
     ►  
     two to three weeks out, that was a couple hours ago, 
     
     
  
 
 
	 01:28:50
     ◼ 
      
     ►  
     it may be longer now, and so can I wait, you know, 
     
     
  
 
 
	 01:28:54
     ◼ 
      
     ►  
     another couple of weeks, or do I get the MacBook Pro 
     
     
  
 
 
	 01:28:58
     ◼ 
      
     ►  
     that's cheaper, still light and thin, 
     
     
  
 
 
	 01:29:00
     ◼ 
      
     ►  
     but has regular function keys? 
     
     
  
 
 
	 01:29:02
     ◼ 
      
     ►  
     I really don't know, like I don't know what I'm going to do. 
     
     
  
 
 
	 01:29:05
     ◼ 
      
     ►  
     I'm gonna try to make a decision this weekend, 
     
     
  
 
 
	 01:29:07
     ◼ 
      
     ►  
     but it's really confusing. 
     
     
  
 
 
	 01:29:10
     ◼ 
      
     ►  
     Like when we went through the price stuff 
     
     
  
 
 
	 01:29:12
     ◼ 
      
     ►  
     a couple minutes ago, there's a lot of options now. 
     
     
  
 
 
	 01:29:15
     ◼ 
      
     ►  
     And if you're looking for a 13-inch laptop, 
     
     
  
 
 
	 01:29:18
     ◼ 
      
     ►  
     you got a lot of options, more than ever. 
     
     
  
 
 
	 01:29:23
     ◼ 
      
     ►  
     And if you count the 12 inch being pretty close to size, 
     
     
  
 
 
	 01:29:25
     ◼ 
      
     ►  
     you got even more. 
     
     
  
 
 
	 01:29:26
     ◼ 
      
     ►  
     And so I think Apple will end up simplifying the line. 
     
     
  
 
 
	 01:29:31
     ◼ 
      
     ►  
     I can see a world in which the MacBook Air goes away 
     
     
  
 
 
	 01:29:36
     ◼ 
      
     ►  
     and I kinda wonder if the MacBook Air was gone, 
     
     
  
 
 
	 01:29:40
     ◼ 
      
     ►  
     if this non-Touch Bar MacBook Pro 
     
     
  
 
 
	 01:29:44
     ◼ 
      
     ►  
     may have been called the MacBook Air 
     
     
  
 
 
	 01:29:45
     ◼ 
      
     ►  
     or may have been called MacBook. 
     
     
  
 
 
	 01:29:47
     ◼ 
      
     ►  
     The names are all really confusing right now, 
     
     
  
 
 
	 01:29:49
     ◼ 
      
     ►  
     but I'm really on the fence. 
     
     
  
 
 
	 01:29:51
     ◼ 
      
     ►  
     So I've gone over pros and cons 
     
     
  
 
 
	 01:29:55
     ◼ 
      
     ►  
     and we'll see where I end up. 
     
     
  
 
 
	 01:29:57
     ◼ 
      
     ►  
     But even for somebody like me 
     
     
  
 
 
	 01:29:59
     ◼ 
      
     ►  
     who knows what they're looking at 
     
     
  
 
 
	 01:30:00
     ◼ 
      
     ►  
     and kind of knows what they want to a degree, 
     
     
  
 
 
	 01:30:02
     ◼ 
      
     ►  
     it's still a confusing time. 
     
     
  
 
 
	 01:30:04
     ◼ 
      
     ►  
     - I think the practical decision is the Air. 
     
     
  
 
 
 
	 01:30:10
     ◼ 
      
     ►  
     - But knowing you as I do, 
     
     
  
 
 
	 01:30:12
     ◼ 
      
     ►  
     I know you're never gonna be happy with that. 
     
     
  
 
 
 
	 01:30:15
     ◼ 
      
     ►  
     - And you'll buy the Air 
     
     
  
 
 
	 01:30:16
     ◼ 
      
     ►  
     and then just buy the MacBook Pro six months later. 
     
     
  
 
 
 
 
	 01:30:20
     ◼ 
      
     ►  
     So I think you should just buy the MacBook Pro 
     
     
  
 
 
	 01:30:22
     ◼ 
      
     ►  
     and then the bags of dongles you're gonna need. 
     
     
  
 
 
	 01:30:25
     ◼ 
      
     ►  
     - Yeah, and you know what I may do is, 
     
     
  
 
 
	 01:30:28
     ◼ 
      
     ►  
     try it without the touch bar and see if that's enough. 
     
     
  
 
 
	 01:30:32
     ◼ 
      
     ►  
     You know, because not having the touch bar on both machines 
     
     
  
 
 
	 01:30:36
     ◼ 
      
     ►  
     really feels like it's going to be frustrating that when I edit 
     
     
  
 
 
	 01:30:40
     ◼ 
      
     ►  
     on the laptop or when I'm working on the laptop that I'm going to get used to it 
     
     
  
 
 
	 01:30:44
     ◼ 
      
     ►  
     and then I'm going to want it on the iMac or that it really gets in the way 
     
     
  
 
 
	 01:30:48
     ◼ 
      
     ►  
     on the MacBook because I'm not used to it. And so for me 
     
     
  
 
 
	 01:30:52
     ◼ 
      
     ►  
     what I may end up doing is the MacBook Pro without it, I can get it much sooner 
     
     
  
 
 
	 01:30:56
     ◼ 
      
     ►  
     and I'm not in a world where I have it one place 
     
     
  
 
 
	 01:30:59
     ◼ 
      
     ►  
     and not the other, and then if they ever add to the iMac 
     
     
  
 
 
	 01:31:01
     ◼ 
      
     ►  
     through external keyboard or something, 
     
     
  
 
 
	 01:31:03
     ◼ 
      
     ►  
     then look at doing it. 
     
     
  
 
 
	 01:31:05
     ◼ 
      
     ►  
     It also makes that machine $300 cheaper, 
     
     
  
 
 
	 01:31:07
     ◼ 
      
     ►  
     and for a secondary machine, that is a factor, right? 
     
     
  
 
 
	 01:31:12
     ◼ 
      
     ►  
     Especially if I'm wanting to do AppleCare, so. 
     
     
  
 
 
	 01:31:15
     ◼ 
      
     ►  
     We'll see, I guess I'll follow up with that next week. 
     
     
  
 
 
 
	 01:31:19
     ◼ 
      
     ►  
     All right, you asked the listeners on some connected QA, 
     
     
  
 
 
	 01:31:21
     ◼ 
      
     ►  
     do you wanna run through those before we finish? 
     
     
  
 
 
	 01:31:23
     ◼ 
      
     ►  
     - Sure, so I just pulled out three. 
     
     
  
 
 
	 01:31:25
     ◼ 
      
     ►  
     There's a lot of overlap. 
     
     
  
 
 
	 01:31:26
     ◼ 
      
     ►  
     The first one being, "Is anyone worried about accidentally shutting down the Mac when using 
     
     
  
 
 
 
	 01:31:31
     ◼ 
      
     ►  
     So the word on the street is the Touch ID sensor is also the power button. 
     
     
  
 
 
	 01:31:35
     ◼ 
      
     ►  
     My guess is that it only works as a Touch ID button when Mac OS tells it to, so at login 
     
     
  
 
 
	 01:31:44
     ◼ 
      
     ►  
     or during Apple Pay. 
     
     
  
 
 
	 01:31:49
     ◼ 
      
     ►  
     Now maybe with fast view searching it's always listening, but right now if you click the 
     
     
  
 
 
	 01:31:54
     ◼ 
      
     ►  
     power button on a laptop, you actually have to like hold it down and then then after you 
     
     
  
 
 
	 01:32:01
     ◼ 
      
     ►  
     hold down for like three seconds the system asks are you sure you want to shut down your 
     
     
  
 
 
	 01:32:04
     ◼ 
      
     ►  
     computer now and you have options like sleep or restart or cancel or shut down. 
     
     
  
 
 
	 01:32:08
     ◼ 
      
     ►  
     And so you're not going to accidentally turn the computer off because you're gonna have 
     
     
  
 
 
	 01:32:12
     ◼ 
      
     ►  
     to like hold and press or maybe you have to hold function and then press it. 
     
     
  
 
 
	 01:32:17
     ◼ 
      
     ►  
     I don't really know but I'm not worried about accidentally like turning it off. 
     
     
  
 
 
	 01:32:20
     ◼ 
      
     ►  
     I would like to think that if there is a touch ID purchase needed at least like you know 
     
     
  
 
 
	 01:32:26
     ◼ 
      
     ►  
     an Apple Pay purchase like that you wouldn't be able to turn it off at that moment. 
     
     
  
 
 
 
	 01:32:32
     ◼ 
      
     ►  
     You know I don't know. 
     
     
  
 
 
	 01:32:33
     ◼ 
      
     ►  
     So the second one from Steven FCB talking about the dongles I get how to charge my iPhone 
     
     
  
 
 
	 01:32:38
     ◼ 
      
     ►  
     on this laptop. 
     
     
  
 
 
	 01:32:39
     ◼ 
      
     ►  
     Apple does sell a USB to lightning cable it's like 20 bucks or you can get a USB C to USB 
     
     
  
 
 
	 01:32:45
     ◼ 
      
     ►  
     A adapter which if you're gonna buy any adapters that's probably the one you're gonna buy so 
     
     
  
 
 
	 01:32:49
     ◼ 
      
     ►  
     you can hook up all your regular USB stuff. 
     
     
  
 
 
	 01:32:50
     ◼ 
      
     ►  
     So totally doable, it's super weird the iPhone, like the iPhone is a weird product because 
     
     
  
 
 
	 01:32:55
     ◼ 
      
     ►  
     they can't put USB-C lightning cables in the box because there are only some Apple machines 
     
     
  
 
 
	 01:33:00
     ◼ 
      
     ►  
     and high-end PCs using USB-C. 
     
     
  
 
 
	 01:33:02
     ◼ 
      
     ►  
     Like most people, if they plug an iPhone into a computer at all, it's probably a PC where 
     
     
  
 
 
	 01:33:08
     ◼ 
      
     ►  
     USB-C has not made great inroads yet. 
     
     
  
 
 
	 01:33:09
     ◼ 
      
     ►  
     So I think it may be a while before you get USB-C in the box, but you can buy a lightning 
     
     
  
 
 
 
	 01:33:14
     ◼ 
      
     ►  
     Yeah, I think we all use those, right? 
     
     
  
 
 
	 01:33:17
     ◼ 
      
     ►  
     we have the fast charger for the iPad. 
     
     
  
 
 
	 01:33:20
     ◼ 
      
     ►  
     That is the USB-C to Lightning. 
     
     
  
 
 
 
	 01:33:23
     ◼ 
      
     ►  
     So they're definitely out there, 
     
     
  
 
 
	 01:33:26
     ◼ 
      
     ►  
     and I think that's, 
     
     
  
 
 
	 01:33:27
     ◼ 
      
     ►  
     it's just gonna be a little weird if you buy this, 
     
     
  
 
 
	 01:33:29
     ◼ 
      
     ►  
     you're gonna need to buy a cable. 
     
     
  
 
 
	 01:33:31
     ◼ 
      
     ►  
     The last one was about the naming, 
     
     
  
 
 
	 01:33:33
     ◼ 
      
     ►  
     about, you know, talking about the MacBook 
     
     
  
 
 
	 01:33:37
     ◼ 
      
     ►  
     versus MacBook Pro versus MacBook Air. 
     
     
  
 
 
	 01:33:39
     ◼ 
      
     ►  
     This is from Brando. 
     
     
  
 
 
	 01:33:40
     ◼ 
      
     ►  
     Do you think Apple screwed up the naming? 
     
     
  
 
 
	 01:33:44
     ◼ 
      
     ►  
     12 inch should be Air, 13th function keys MacBook, 
     
     
  
 
 
	 01:33:46
     ◼ 
      
     ►  
     13 to 15 with Touch Bar Pro. 
     
     
  
 
 
	 01:33:48
     ◼ 
      
     ►  
     I think the naming would be more clear 
     
     
  
 
 
	 01:33:51
     ◼ 
      
     ►  
     if they started out this way, 
     
     
  
 
 
	 01:33:52
     ◼ 
      
     ►  
     but remember the naming is like generations old. 
     
     
  
 
 
	 01:33:56
     ◼ 
      
     ►  
     And the MacBook Air name comes from 2008 
     
     
  
 
 
	 01:33:58
     ◼ 
      
     ►  
     when it really was way thinner, 
     
     
  
 
 
	 01:34:00
     ◼ 
      
     ►  
     way lighter than anything else. 
     
     
  
 
 
	 01:34:02
     ◼ 
      
     ►  
     And it's just like baggage from the past. 
     
     
  
 
 
	 01:34:04
     ◼ 
      
     ►  
     And the MacBook Air will go away at some point 
     
     
  
 
 
	 01:34:08
     ◼ 
      
     ►  
     and it'll be the MacBook and the MacBook Pro. 
     
     
  
 
 
	 01:34:11
     ◼ 
      
     ►  
     And I think that middle MacBook Pro without the Touch Bar 
     
     
  
 
 
	 01:34:13
     ◼ 
      
     ►  
     will eventually go away too. 
     
     
  
 
 
	 01:34:14
     ◼ 
      
     ►  
     So they are on the track to sanity, 
     
     
  
 
 
	 01:34:16
     ◼ 
      
     ►  
     they're just not quite there yet. 
     
     
  
 
 
	 01:34:18
     ◼ 
      
     ►  
     - I think the next time that these computers get updated, 
     
     
  
 
 
	 01:34:21
     ◼ 
      
     ►  
     we'll lose both the Air and that weird MacBook, 
     
     
  
 
 
	 01:34:23
     ◼ 
      
     ►  
     the Function Key MacBook that will go, as you say. 
     
     
  
 
 
	 01:34:26
     ◼ 
      
     ►  
     They will both go away and then we'll just, 
     
     
  
 
 
	 01:34:28
     ◼ 
      
     ►  
     there was a time where it was just MacBook and MacBook Pro 
     
     
  
 
 
	 01:34:30
     ◼ 
      
     ►  
     and then products have come and gone, right, 
     
     
  
 
 
	 01:34:33
     ◼ 
      
     ►  
     out of that lineup and they've shuffled the names 
     
     
  
 
 
	 01:34:35
     ◼ 
      
     ►  
     around over time. 
     
     
  
 
 
	 01:34:36
     ◼ 
      
     ►  
     I think that we're in a transition period 
     
     
  
 
 
	 01:34:39
     ◼ 
      
     ►  
     from a branding perspective as well as everything else. 
     
     
  
 
 
	 01:34:42
     ◼ 
      
     ►  
     Yeah and it is more awkward than it was yesterday no doubt but it's just something that they 
     
     
  
 
 
	 01:34:48
     ◼ 
      
     ►  
     just have to work through. 
     
     
  
 
 
	 01:34:49
     ◼ 
      
     ►  
     All right if you want to catch our show notes for this week go to relay.fm/connected/114 
     
     
  
 
 
	 01:34:56
     ◼ 
      
     ►  
     thank you so much to Smile for sponsoring this week's episode. 
     
     
  
 
 
	 01:34:59
     ◼ 
      
     ►  
     If you want to find Federico's online Federico's online you can find him on the line. 
     
     
  
 
 
	 01:35:05
     ◼ 
      
     ►  
     He is uh where are you maxstories.net that's the that's the one right? 
     
     
  
 
 
	 01:35:10
     ◼ 
      
     ►  
     I think that's where you're right. 
     
     
  
 
 
	 01:35:12
     ◼ 
      
     ►  
     That's my website, yes. 
     
     
  
 
 
 
	 01:35:14
     ◼ 
      
     ►  
     On the line. 
     
     
  
 
 
	 01:35:15
     ◼ 
      
     ►  
     And Steven is at 512pixels.net. 
     
     
  
 
 
	 01:35:18
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     Federico is @Vittucci on Twitter, V-I-T-I-C-C-I. 
     
     
  
 
 
	 01:35:21
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     Steven is @ismh and I am @imike. 
     
     
  
 
 
	 01:35:26
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     As always, thank you for listening. 
     
     
  
 
 
	 01:35:28
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     I am not going to be here next week, it's just the two of you. 
     
     
  
 
 
	 01:35:30
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     I am going to be on location at the All Conference in Ireland. 
     
     
  
 
 
	 01:35:35
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     Me and Jason will be recording Upgrade from All and we'll get his opinions on all of this 
     
     
  
 
 
	 01:35:40
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     stuff because he's actually had his hands on those machines as well in the 
     
     
  
 
 
	 01:35:43
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     in the reviewers area so looking forward to talking about that and I will have a 
     
     
  
 
 
	 01:35:47
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     MacBook as well by a point. Hooray for me! Thank you so much for listening everyone 
     
     
  
 
 
	 01:35:53
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     we'll be back next time until then say goodbye guys.