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Connected

134: Minimum Viable Keynote

 

00:00:00 ◼   ► [Music]

00:00:06 ◼   ► From VLA FM, this is Connected, episode 134.

00:00:10 ◼   ► Today's show is brought to you by TextExpander from Smile, Eero, and Squarespace.

00:00:15 ◼   ► My name is Myke Hurley.

00:00:16 ◼   ► I am joined by Mr. Steven Hackett.

00:00:19 ◼   ► Hey buddy.

00:00:20 ◼   ► How you doing?

00:00:21 ◼   ► I'm good.

00:00:22 ◼   ► We got some stuff to talk about today.

00:00:23 ◼   ► Yeah, I think Federico's on a fainting couch somewhere today.

00:00:26 ◼   ► [Laughter]

00:00:27 ◼   ► He couldn't make it today.

00:00:28 ◼   ► I think he fell down, he couldn't get up, and he'll be back next week.

00:00:33 ◼   ► Yeah.

00:00:34 ◼   ► So, we should do some follow-up.

00:00:37 ◼   ► I had one of those instances last week on the show where as I was saying something,

00:00:41 ◼   ► part of my brain was doubting what I was saying.

00:00:44 ◼   ► And turns out that that doubt was well placed.

00:00:47 ◼   ► So we were talking, well, I was talking and the two of you were playing Zelda, about Thunderbolt

00:00:52 ◼   ► ports on the MacBook Pro.

00:00:55 ◼   ► And I said something about the 15-inch has limited PCI lanes, and so the Thunderbolt

00:01:03 ◼   ► ports maybe aren't the same everywhere.

00:01:05 ◼   ► So anyways, here's what's actually true.

00:01:08 ◼   ► The 15-inch Thunderbolt USB-C Touch Bar MacBook Pro, you know, has four of those ports, and

00:01:18 ◼   ► it delivers full performance on all four ports, which is great.

00:01:22 ◼   ► So if you have a 15 inch MacBook Pro,

00:01:23 ◼   ► the left side ports and the right side ports

00:01:25 ◼   ► offer the same speed of data transfer.

00:01:29 ◼   ► What I got wrong was the 13 inch

00:01:32 ◼   ► Touch Bar 4 port MacBook Pro, the one that I have now.

00:01:36 ◼   ► And the left hand ports are full sized,

00:01:40 ◼   ► full speed I should say, but the right hand ports

00:01:43 ◼   ► deliver all the same functionality,

00:01:45 ◼   ► but they have reduced bandwidth.

00:01:46 ◼   ► So the data transfer, if you're transferring

00:01:48 ◼   ► over Thunderbolt 3, is a little bit slower

00:01:51 ◼   ► those right-hand ports. My guess is that in the real world like I just don't see

00:01:57 ◼   ► this being a huge problem. You know I've got this machine but like I'm not

00:02:05 ◼   ► doing anything over Thunderbolt 3 directly right like I'm adapting out to

00:02:11 ◼   ► other things that fall well within the speed cap. You know I'm not I don't have

00:02:17 ◼   ► a Thunderbolt 3 raid that I'm using right that's like fully saturating that

00:02:21 ◼   ► connection. I'd be curious if people are running into that or if you've read

00:02:26 ◼   ► anything about it. I haven't even really read much about this out on the internet

00:02:29 ◼   ► but there is a support article because that's what I do in the show notes that

00:02:34 ◼   ► outlines all of this. I will say reading through this document it is perhaps the

00:02:41 ◼   ► most confusing thing like ever to do with the Mac.

00:02:46 ◼   ► It's got Thunderbolt 2 displays and accessories,

00:02:49 ◼   ► you have standard USB stuff, you have HDMI,

00:02:52 ◼   ► you can use VGA, like just all the stuff

00:02:55 ◼   ► this port can do is great, right?

00:02:56 ◼   ► That it is the sort of all in one,

00:03:01 ◼   ► all encompassing port, like that's great,

00:03:05 ◼   ► like that's the future, right?

00:03:05 ◼   ► But it comes with all this fine print,

00:03:07 ◼   ► like even in the chat room now they're saying

00:03:09 ◼   ► You can't run two of the 5K displays

00:03:12 ◼   ► on a single side of the 15 inch.

00:03:14 ◼   ► You've gotta have one on the left and one on the right.

00:03:16 ◼   ► So there are all these little things you have to be aware of

00:03:21 ◼   ► if you're fully diving into this world.

00:03:24 ◼   ► Now, would a Thunderbolt 3 iMac have the same problems?

00:03:28 ◼   ► I don't know.

00:03:28 ◼   ► Would a future 13 or 15 inch MacBook Pro

00:03:31 ◼   ► have these problems?

00:03:31 ◼   ► I don't know.

00:03:33 ◼   ► But I can say that a professional desktop Mac,

00:03:39 ◼   ► let's call it, I'm gonna make up this name,

00:03:40 ◼   ► I'm gonna pull it out of thin air, the Mac Pro.

00:03:42 ◼   ► I kinda like that name.

00:03:43 ◼   ► If a Mac Pro were to exist with this stuff,

00:03:46 ◼   ► I would expect that there would be enough

00:03:49 ◼   ► horsepower behind it for all these ports to work the same

00:03:52 ◼   ► and you could do anything you want to with them.

00:03:54 ◼   ► So if you have one of these machines

00:03:55 ◼   ► or you're thinking about buying one,

00:03:57 ◼   ► check out this article.

00:03:58 ◼   ► None of this is a showstopper.

00:03:59 ◼   ► I've got the 13 inch touch bar.

00:04:01 ◼   ► Again, it's been no problem for me,

00:04:03 ◼   ► but I'm just using it as a notebook

00:04:05 ◼   ► and plugging USB stuff into it occasionally.

00:04:08 ◼   ► But anyway, so there's that.

00:04:09 ◼   ► So a bunch of people emailed me about that.

00:04:11 ◼   ► Thank you all.

00:04:12 ◼   ► Like I said, it was one of those times on the show

00:04:14 ◼   ► was like, I don't think this is what I'm saying

00:04:16 ◼   ► is actually correct, but I can't do anything about it

00:04:18 ◼   ► 'cause I'm mid-sentence.

00:04:19 ◼   ► So that's why we have follow-up, Myke.

00:04:21 ◼   ► That's why we have follow-up.

00:04:23 ◼   ► - Super Mario Run is coming to Android on March 23rd.

00:04:27 ◼   ► It's for version two of the application,

00:04:29 ◼   ► which launches on iPhone on the same day.

00:04:32 ◼   ► There are new features, including new characters

00:04:35 ◼   ► will be available, but I don't think

00:04:38 ◼   ► there's any more information about that.

00:04:40 ◼   ► They're just saying that's what's coming in version two.

00:04:43 ◼   ► I'm interested to see if Nintendo will release any data

00:04:46 ◼   ► about sales on Android.

00:04:48 ◼   ► I just wonder how it will compare to the iPhone on iOS.

00:04:52 ◼   ► I have no real hypothesis to it honestly,

00:04:55 ◼   ► because iOS users on the whole seem to be frustrated

00:04:59 ◼   ► by the in-app purchase.

00:05:01 ◼   ► So I just wonder what that experience

00:05:03 ◼   ► will be like on Android.

00:05:04 ◼   ► So I'm keen to see stuff, you know,

00:05:06 ◼   ► because as well with Androids you get in the Play Store,

00:05:09 ◼   ► you get like a rough idea of how many times

00:05:11 ◼   ► it's been downloaded, so we'll get that.

00:05:13 ◼   ► And then kind of compounding that with reviews,

00:05:15 ◼   ► I guess we'll get a similar idea as to how it will perform.

00:05:18 ◼   ► But who knows, for all we know Nintendo is looking

00:05:21 ◼   ► to change something about this with version two.

00:05:24 ◼   ► But that's coming just in a couple of days here.

00:05:26 ◼   ► On the same day, I think March 23rd is also when Samsung

00:05:29 ◼   ► is having its event for the Galaxy S8 and S8 Plus,

00:05:34 ◼   ► which they look very interesting.

00:05:37 ◼   ► There's been a bunch of leaks going around and--

00:05:40 ◼   ► - Yeah, we know all about that phone.

00:05:42 ◼   ► - It is a really, really good looking phone.

00:05:45 ◼   ► If you haven't seen it, I will put a link in the show notes

00:05:50 ◼   ► to @EeveeLeaks, the most recent kind of leaks

00:05:54 ◼   ► of what the phone is gonna look like.

00:05:56 ◼   ► I remain very interested in the design

00:06:02 ◼   ► of the new Samsung phones.

00:06:04 ◼   ► So yeah.

00:06:08 ◼   ► - So yeah, so talking about new phones,

00:06:12 ◼   ► I don't know, this is not a good segue here.

00:06:14 ◼   ► Colorware, which you may be familiar with,

00:06:16 ◼   ► they're the company that they take tech products

00:06:19 ◼   ► and basically take them apart and paint them.

00:06:21 ◼   ► It seems like a crazy business, but they are totally a thing

00:06:24 ◼   ► and they have released what they're calling

00:06:26 ◼   ► the iPhone 7 Plus Retro.

00:06:29 ◼   ► So this is a iPhone 7 Plus, painted to look like a 1980s era Mac.

00:06:37 ◼   ► Really it looks more like an Apple II or something even.

00:06:41 ◼   ► But it is beige, it's got the little lines like the Snow White design, got the six color

00:06:46 ◼   ► Apple logo on the back.

00:06:48 ◼   ► They did an iMac like this maybe last year, we can find that maybe for the show notes

00:06:54 ◼   ► as well.

00:06:55 ◼   ► Really incredible looking.

00:06:58 ◼   ► It is expensive, it is a SIM-free 256 gigabyte phone,

00:07:02 ◼   ► so that phone is normally $969 in the US.

00:07:07 ◼   ► This phone is $1900, so a little bit of a premium there.

00:07:12 ◼   ► But it looks awesome.

00:07:16 ◼   ► Sometimes an article will happen or a story will break

00:07:19 ◼   ► where like the entire internet needs to tell me about it

00:07:22 ◼   ► and this was that story this month.

00:07:24 ◼   ► Like I don't know, I'm still getting tweets about it

00:07:26 ◼   ► even though I wrote about it a little bit.

00:07:28 ◼   ► But it is pretty awesome looking and part of me, if I were just made of money, would

00:07:34 ◼   ► be extremely tempted by it.

00:07:35 ◼   ► Oh my god, I just found the iMac.

00:07:37 ◼   ► It's legit.

00:07:38 ◼   ► They don't sell it anymore.

00:07:39 ◼   ► I want the keyboard and mouse.

00:07:42 ◼   ► Because they do that in the same colors.

00:07:44 ◼   ► So flat out, right, this phone, this color-wear phone, is beautiful.

00:07:50 ◼   ► That is so good looking.

00:07:52 ◼   ► even just because like oh it's retro just like all of it just looks fantastic

00:07:57 ◼   ► right like it looks really good so I wanted to put to our listeners if

00:08:01 ◼   ► anyone's found a case that looks like this yeah let us know I want to see that

00:08:07 ◼   ► I wanted to say right like would you buy this let's say it was a little bit less

00:08:13 ◼   ► right let's say it was like 1200 1300 right which is push in what a plus

00:08:19 ◼   ► costs. Sure. What if the unicorn phone will cost me? Yeah.

00:08:24 ◼   ► Would you do something like this? Like if it wasn't, if it was like a

00:08:28 ◼   ► couple of hundred dollars more? I mean like the part of me that loves old

00:08:34 ◼   ► tech would say yes but like the pragmatic side of me says no just because

00:08:37 ◼   ► it's like it's a weird thing like what happens if I drop it and break it

00:08:41 ◼   ► or I need some sort of like repair on it right like what if it hisses? Oh god.

00:08:47 ◼   ► Remember that? So no, I mean it's beautiful and it's like, you know...

00:08:53 ◼   ► It's about a $900 premium. Yeah, but like I use a phone, like a phone for me needs

00:09:00 ◼   ► to be really like pragmatic and the usability trumps all and if I had this I

00:09:05 ◼   ► would be afraid of hurting it or just want to look at it right like have it on

00:09:08 ◼   ► the shelf and like you know really like my phone is some days the most

00:09:12 ◼   ► important computer in my life and I need it to function and I need to you know

00:09:16 ◼   ► not be afraid of something happening to it.

00:09:18 ◼   ► So I would say no, but boy does it look good.

00:09:22 ◼   ► I would have a poster of it in a heartbeat.

00:09:25 ◼   ► - Yeah, I do want a case.

00:09:27 ◼   ► I need a new case.

00:09:28 ◼   ► We might speak about this later.

00:09:29 ◼   ► Apple released new cases today.

00:09:31 ◼   ► New colors, right, along with some other stuff,

00:09:34 ◼   ► which we'll just refer to collectively as stuff.

00:09:37 ◼   ► And none of the new case colors really push my buttons,

00:09:41 ◼   ► like the new silicon ones.

00:09:43 ◼   ► So I need a new one 'cause mine's broken,

00:09:45 ◼   ► So I'm in the market for a case.

00:09:47 ◼   ► I don't have to get an Apple case.

00:09:48 ◼   ► Like if anyone finds a case that looks like that,

00:09:50 ◼   ► like I would get something like that.

00:09:52 ◼   ► Otherwise I'm just going to go back down to sort of come root.

00:09:54 ◼   ► - Yeah.

00:09:56 ◼   ► Well, it'd be a future follow-up, I guess.

00:09:57 ◼   ► - I guess so.

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00:11:35 ◼   ► Alright, so it is Tuesday the 21st of March 2017.

00:11:43 ◼   ► As we record this, yesterday it became abundantly clear that Apple was going to put some new

00:11:48 ◼   ► stuff on their website.

00:11:49 ◼   ► The store was going down for maintenance.

00:11:52 ◼   ► Hashtag web objects.

00:11:55 ◼   ► Yeah, this is, I don't think, I mean I'm starting to believe now that they do this for the buzz.

00:12:01 ◼   ► But anyway.

00:12:02 ◼   ► I don't know.

00:12:03 ◼   ► Anyway, whatever it is.

00:12:04 ◼   ► They add music to iTunes without iTunes going down.

00:12:06 ◼   ► And apps, and you know, stuff can be added without there being a craziness.

00:12:15 ◼   ► We're all expecting, I think, new iPad Pros, because they're effectively due at this point,

00:12:23 ◼   ► maybe some Mac bumps as well.

00:12:26 ◼   ► Maybe we'd see Thunderbolt C iMac.

00:12:28 ◼   ► Especially, look, we've been speaking

00:12:30 ◼   ► for weeks and weeks and weeks,

00:12:31 ◼   ► and probably again next week,

00:12:33 ◼   ► about this new iPad line,

00:12:36 ◼   ► about this, you know, maybe a mini,

00:12:38 ◼   ► there being like a new 10.5 inch Pro,

00:12:41 ◼   ► but I think we're, I was at least expecting today

00:12:43 ◼   ► to get a bump to the 12.9 to give it a true tone

00:12:46 ◼   ► and maybe a new processor.

00:12:48 ◼   ► Because that machine now, the iPad Pro 12.9 inch,

00:12:52 ◼   ► is like 18 months old. It was introduced in September, last September, September 4. I'm

00:13:02 ◼   ► very confused about calendars right now. But it's old. It was introduced with the 6s.

00:13:10 ◼   ► So there you go. It's old.

00:13:14 ◼   ► A year and a half old.

00:13:16 ◼   ► But we didn't get any of that. But we did get some stuff. And I want to run through

00:13:20 ◼   ► this stuff. So something that we'd heard rumoured that was coming was a product red iPhone 7.

00:13:27 ◼   ► It is interesting to me thinking about this now that Apple has never done this before.

00:13:31 ◼   ► There has been product red cases but not a red colourway. So there is a product red iPhone

00:13:39 ◼   ► 7 in the mix now. It is red aluminium with a white front. Now lots of people don't like

00:13:50 ◼   ► of people do like that. I don't honestly I my feeling is all red that's what I

00:13:56 ◼   ► want I don't think that either black or white looks any better than the other

00:13:59 ◼   ► for my tastes I figure you just should just go all red I don't know why the

00:14:04 ◼   ► colors need to have a white face on them but they do. Yeah well it's glass you

00:14:11 ◼   ► know maybe they have an issue with that it matches someone in the chat room point

00:14:14 ◼   ► out it matches the iPod touch. iPod touch yeah and I think that makes it

00:14:19 ◼   ► - It's a little bit colored on the back.

00:14:20 ◼   ► - Honestly.

00:14:21 ◼   ► - A little bit, I don't like white on the front.

00:14:23 ◼   ► I do really like the red,

00:14:25 ◼   ► I really like the white Apple logo on the back.

00:14:27 ◼   ► - Yeah, that's nice to know.

00:14:28 ◼   ► - I think this is really nice.

00:14:30 ◼   ► And you know, Product Red started with the iPods.

00:14:34 ◼   ► There was, you know, iPod Nanos and then the Touch,

00:14:37 ◼   ► but you're right, it's never come to a phone.

00:14:39 ◼   ► And so I think that's pretty cool.

00:14:41 ◼   ► - Yeah, so you know, it's there if you want it.

00:14:43 ◼   ► I think if I was buying,

00:14:46 ◼   ► I was buying an iPhone today I might do it. It would be in the running for me, right?

00:14:52 ◼   ► Seriously because it's a fun new color. It's different. It is a color. I've wanted a color

00:14:57 ◼   ► in the iPhone line for a while. The iPhone 7 with Product Red is $749 for 128 and $849

00:15:06 ◼   ► for 256. The Plus is $869 for 128 gig and $969 for 256 gig. Basically these are the

00:15:13 ◼   ► same price as the jet black which makes sense. So that's that. If you want it you can get

00:15:19 ◼   ► it. I don't know who wants it. I assume that there are people that will get it. But I don't

00:15:26 ◼   ► know if... This just doesn't feel like the right time to be buying an iPhone basically.

00:15:32 ◼   ► That's what's weird about it right? That it's mid-cycle. And it feels kind of mid-cycle.

00:15:37 ◼   ► I'm on the buy page now for the iPhone 7 and you choose a model and it's all the other

00:15:42 ◼   ► colors. Then up at the top there's a little banner saying, "Oh, it's available in red

00:15:45 ◼   ► now too!" Apparently they didn't have enough time to get that integrated on the website.

00:15:50 ◼   ► But it is, yeah, it's mid-cycle, right? We haven't seen this on the mainstream iPhone

00:15:56 ◼   ► before. Are they trying to prop up sales, you know, in those later quarters of an iPhone's

00:16:03 ◼   ► life? I think the reality is people upgrade phones year-round, right? The holiday quarter

00:16:08 ◼   ► is the biggest, but people do it year-round and maybe they're trying to help that along

00:16:13 ◼   ► a little bit.

00:16:14 ◼   ► But I think it's nice.

00:16:17 ◼   ► The question I have is will the red stick around so when the 7S comes out this fall,

00:16:22 ◼   ► will there be a red one and will it be kind of integrated all at the same time?

00:16:24 ◼   ► I think so too.

00:16:25 ◼   ► I think it will definitely be there.

00:16:29 ◼   ► But it is interesting too that it is the special edition.

00:16:34 ◼   ► They're calling it the slug and everything on the websites,

00:16:37 ◼   ► like iPhone 7 special edition.

00:16:38 ◼   ► So I don't know.

00:16:40 ◼   ► It's just really interesting.

00:16:44 ◼   ► My gut says that, I mean they could have done this earlier,

00:16:50 ◼   ► I think they could have always done it earlier,

00:16:51 ◼   ► but I think they wanted it to be a little splashy

00:16:54 ◼   ► in the spring, so I think this was planned out.

00:16:57 ◼   ► And a little bit of a note, it's 128 or 256 gigs,

00:17:04 ◼   ► there's not the base model to line up with the other phones.

00:17:07 ◼   ► So it's a little bit unique in that.

00:17:08 ◼   ► - It's the same with the Jet Black too though, right?

00:17:09 ◼   ► Isn't the Jet Black only available in those two?

00:17:12 ◼   ► I don't think you can get it in the lowest configuration.

00:17:14 ◼   ► - I don't know, let's find out together.

00:17:15 ◼   ► - I don't think you can.

00:17:16 ◼   ► I think it only has those two options,

00:17:18 ◼   ► like the higher pricing options.

00:17:20 ◼   ► I'm gonna see if I can be the first person to say this.

00:17:23 ◼   ► I mean, I don't even know if this is true,

00:17:26 ◼   ► but I feel like I've heard it enough now

00:17:28 ◼   ► that I'll mention it.

00:17:29 ◼   ► This might sell really well in China 'cause it's red.

00:17:33 ◼   ► and that might be good for Apple.

00:17:35 ◼   ► They might just be like, great,

00:17:36 ◼   ► let's put it in the mid-cycle.

00:17:38 ◼   ► We might sell a bunch of them in China,

00:17:40 ◼   ► and that will be really great for our earnings report.

00:17:43 ◼   ► I'm not saying it's the reason they do it, right?

00:17:45 ◼   ► Like it's great.

00:17:46 ◼   ► I mean, I wanna underscore, like the reason they do this,

00:17:48 ◼   ► the reason Apple's always done this

00:17:49 ◼   ► is to benefit toward AIDS charities, right?

00:17:54 ◼   ► The Product Red AIDS charity.

00:17:55 ◼   ► That's what this is for.

00:17:57 ◼   ► I haven't seen anything about how much money goes

00:18:00 ◼   ► to Product Red,

00:18:03 ◼   ► But I assume they put it at the high pricing

00:18:06 ◼   ► so they were able to do that.

00:18:08 ◼   ► They put it with their top tier pricing on the iPhone

00:18:10 ◼   ► so they would have more money to be able

00:18:12 ◼   ► to give to the charity.

00:18:13 ◼   ► So honestly, I hope it does sell in good enough numbers

00:18:17 ◼   ► and that Apple keeps doing it

00:18:18 ◼   ► because you get to have a great looking phone

00:18:20 ◼   ► and also benefit charity.

00:18:22 ◼   ► It's a good thing, it is a good thing.

00:18:24 ◼   ► It's just weird, it's weird, right?

00:18:28 ◼   ► Now there is another color,

00:18:29 ◼   ► when they already introduced another color,

00:18:31 ◼   ► are known as more colors, all the iPhones change in different colors I guess. The iPhone

00:18:37 ◼   ► SE also silently got a bump today, you cannot get 16 and 64GB anymore, it's now 32 and 128

00:18:46 ◼   ► with the same pricing no other changes. Right, it's the same phone they introduced almost

00:18:50 ◼   ► exactly a year ago, so it's got the A9, it's basically what the 6s inside. My wife's got

00:18:59 ◼   ► I bought her one. She loves it. It's whole it's holding up really well

00:19:01 ◼   ► Yeah, I think the SE is popular like I I do see them out and about

00:19:06 ◼   ► It's hard to spot them unless they're not in a case, but I definitely know people who have them and who like them

00:19:12 ◼   ► I'm not super shocked. We haven't seen a CPU bump. I think I think if this device sticks around it'll be a

00:19:19 ◼   ► Two-year type deal, which is fine. I totally fine

00:19:23 ◼   ► But yeah, I'm glad to see that capacity bump.

00:19:26 ◼   ► So 32 or 128, give some people some breathing room

00:19:30 ◼   ► who want a smaller phone but don't want to suffer

00:19:32 ◼   ► having a smaller storage device for the same reason.

00:19:36 ◼   ► - Yeah, I think what this might show,

00:19:40 ◼   ► I mean, kind of what I think is that they don't consider

00:19:43 ◼   ► the SE to just be a one and done.

00:19:45 ◼   ► - Yeah, yeah, I don't think it is.

00:19:49 ◼   ► I mean, I guess you could argue that they do this

00:19:52 ◼   ► and then they never updated again.

00:19:54 ◼   ► But I think the SE is gonna stick,

00:19:57 ◼   ► you know, especially if the 7S and 7S Pro,

00:20:01 ◼   ► like we've been talking about,

00:20:02 ◼   ► are basically the phones we have now but updated,

00:20:05 ◼   ► then there's still room in the lineup for the SE.

00:20:08 ◼   ► And-- - Yeah, I think so.

00:20:10 ◼   ► - I think that's fine.

00:20:12 ◼   ► Do it every couple years.

00:20:13 ◼   ► Keep it one revision behind.

00:20:17 ◼   ► So in another year it'll be kind of, I guess,

00:20:21 ◼   ► two year old internals or two and a half year old internals

00:20:23 ◼   ► but the reality is like iOS devices age better than ever.

00:20:28 ◼   ► I think it's fine, I'm not worried about the SE.

00:20:31 ◼   ► - I wanna jump back one step to just give one last complaint

00:20:35 ◼   ► about the red iPhone.

00:20:36 ◼   ► - Sure.

00:20:37 ◼   ► - The home button ring is silver, it should be red.

00:20:40 ◼   ► - It should be red.

00:20:41 ◼   ► - It should be red, they match the colors

00:20:42 ◼   ► on the other phones, you know.

00:20:44 ◼   ► I've got a gold one, rose gold phone gets a rose gold one,

00:20:47 ◼   ► silver phone gets a silver one,

00:20:49 ◼   ► That should be a red ring around the Touch ID thing.

00:20:51 ◼   ► Yep, agreed.

00:20:52 ◼   ► That would look kind of like a boss to have red.

00:20:58 ◼   ► Um, okay.

00:20:59 ◼   ► Apple have made an app.

00:21:03 ◼   ► This I've got, what was this?

00:21:05 ◼   ► I remember this thing coming up a while ago.

00:21:09 ◼   ► So there was a rumor in August of 2016, this is another case of Germin getting details

00:21:15 ◼   ► but the picture wrong, I think, that they were going to work on a social network or

00:21:21 ◼   ► a new app that would integrate with social networks.

00:21:27 ◼   ► That's what this does, but it is not a social network.

00:21:31 ◼   ► Clips is a tool to create something and send it to a social network.

00:21:36 ◼   ► But this is a story—and we don't know that Clips is what he was writing about, but

00:21:40 ◼   ► you can kind of assume.

00:21:41 ◼   ► A lot of the details are kind of there.

00:21:46 ◼   ► But there's that.

00:21:47 ◼   ► So Apple has been working on this.

00:21:50 ◼   ► He was saying that it's going to signal a renewed push that relies heavily on video.

00:21:56 ◼   ► Apple can leverage its cameras.

00:22:00 ◼   ► Matt Panzareno just tweeted a minute ago that Clips is not about social, it's about the

00:22:04 ◼   ► camera, that it's about pushing on that.

00:22:07 ◼   ► Totally makes sense to me.

00:22:08 ◼   ► This is a camera application.

00:22:10 ◼   ► not a social network.

00:22:12 ◼   ► - Yeah, it's to combine video clips, photos,

00:22:15 ◼   ► and music together to create these little videos

00:22:17 ◼   ► that you can share with friends through the Messages app,

00:22:20 ◼   ► and as Apple calls out in their press release,

00:22:22 ◼   ► or on stuff like Instagram, Facebook,

00:22:24 ◼   ► and other popular social networks.

00:22:25 ◼   ► There's a little video, there's real-time filters,

00:22:28 ◼   ► and there's some interesting new filters,

00:22:30 ◼   ► like a cartoon filter and stuff.

00:22:31 ◼   ► It reminds me of an app called Comic Life.

00:22:33 ◼   ► Do you remember Comic Life?

00:22:34 ◼   ► - Oh yeah, you would throw a picture in it,

00:22:36 ◼   ► and it would make it look like dithered and stuff,

00:22:39 ◼   ► all sorts of fun effects. Yeah. Plask made it. Same company that made Skitch. You can

00:22:45 ◼   ► still get it. It used to come pre-installed on Mac's Comic Life. Yeah dude, TBT. Look

00:22:53 ◼   ► at me, I know stuff. See now, now we're getting into the history that I know, right? Like

00:23:00 ◼   ► because this is... Weird bundled applications. We're just, as we move along the timeline,

00:23:05 ◼   ► the stuff that I started on becomes history, right? Like it's over ten years ago now. Anyhow,

00:23:09 ◼   ► So the focus is on making videos of these things.

00:23:11 ◼   ► And there's text and emoji and stuff that you can put on.

00:23:15 ◼   ► I want to read a couple of things from Apple's press release.

00:23:18 ◼   ► - Okay.

00:23:19 ◼   ► - With live titles is one of the things

00:23:21 ◼   ► that they've got in clips.

00:23:22 ◼   ► Users can add animated captions and titles

00:23:24 ◼   ► using just their voice.

00:23:25 ◼   ► Captions are generated automatically as a user speaks

00:23:28 ◼   ► and appear on screen, perfectly synced with the user's voice.

00:23:31 ◼   ► That's fricking awesome.

00:23:32 ◼   ► So you could be recording yourself.

00:23:34 ◼   ► - Until Apple has no idea what you said

00:23:36 ◼   ► and it just comes out nonsense.

00:23:37 ◼   ► - Well, I'm going to assume

00:23:38 ◼   ► that they're gonna get it right.

00:23:39 ◼   ► The dictation stuff is good, right?

00:23:41 ◼   ► The text dictation stuff is good, like I find anyway.

00:23:45 ◼   ► Anywho, but I think it's pretty cool.

00:23:46 ◼   ► So you would be saying something like, "Hey, look at me."

00:23:48 ◼   ► And then it would say like, "Hey, look at me."

00:23:50 ◼   ► I think that's kind of interesting.

00:23:53 ◼   ► I like that.

00:23:54 ◼   ► So I'm looking forward to trying it out.

00:23:56 ◼   ► It's coming out in April with iOS 10.3.

00:24:00 ◼   ► - Yeah, it's weird, right?

00:24:01 ◼   ► - I don't really know why they announced it today.

00:24:04 ◼   ► There's one other thing just for--

00:24:05 ◼   ► - Filler. (laughs)

00:24:07 ◼   ► - I guess so.

00:24:08 ◼   ► When sharing these directly with your friends in the messages app, clips suggest who to

00:24:13 ◼   ► share it with based on people who appear in the video using the face detection for photos.

00:24:17 ◼   ► That's crazy.

00:24:18 ◼   ► And it's kind of cool, I mean, I don't know what work you have to do to attach people,

00:24:23 ◼   ► because you'd have to attach contacts to the faces.

00:24:27 ◼   ► So yeah, but anyway, if you do that, that's kind of cool.

00:24:30 ◼   ► But yeah, it looks like a fun way to make simple videos to share.

00:24:35 ◼   ► I'm pleased that Apple is making tools

00:24:38 ◼   ► and not trying to make their own network.

00:24:40 ◼   ► I think that is a good, that's a good point.

00:24:43 ◼   ► - Yes.

00:24:45 ◼   ► Yeah, it is a fundamental difference, right?

00:24:48 ◼   ► So what Clips really is, like Clips,

00:24:52 ◼   ► the way I'm thinking about it,

00:24:53 ◼   ► is Clips could have been a panel in the camera app, right?

00:24:56 ◼   ► Like you swipe over to all the different modes,

00:24:58 ◼   ► it could have been there, and it would have been,

00:25:00 ◼   ► like, it would have been fine.

00:25:02 ◼   ► I think the reason it's separate is that,

00:25:04 ◼   ► A, the camera app already has like a thousand things in it,

00:25:07 ◼   ► but they want this to feel unique and fun and--

00:25:12 ◼   ► - No, I'm totally cool with it not being in a camera app.

00:25:15 ◼   ► - Yeah, I am too.

00:25:16 ◼   ► I'm saying it could have been there, but it's not.

00:25:18 ◼   ► That's great.

00:25:19 ◼   ► But it's definitely not a social network, right?

00:25:22 ◼   ► Like I can't scroll through this and see,

00:25:24 ◼   ► oh, this is the clip that Myke made.

00:25:25 ◼   ► This is the clip that Federico made.

00:25:28 ◼   ► This is a clip that someone else made.

00:25:30 ◼   ► This is, I am creating something in here

00:25:32 ◼   ► and I am pushing it out to the world via Instagram,

00:25:35 ◼   ► or it'll even go into Snapchat.

00:25:36 ◼   ► And honestly, so this morning, you know this,

00:25:41 ◼   ► I was running some errands and some family stuff

00:25:43 ◼   ► this morning and this news was breaking

00:25:46 ◼   ► as I was kinda out doing stuff.

00:25:48 ◼   ► And my first concern was,

00:25:50 ◼   ► oh no, they made an app that sounds,

00:25:54 ◼   ► just in reading the headlines on Twitter,

00:25:57 ◼   ► it sounds like how you describe Snapchat to your dad

00:26:00 ◼   ► and they made that, right?

00:26:01 ◼   ► Like that's what I was really afraid of.

00:26:04 ◼   ► But I don't think it's that.

00:26:05 ◼   ► I think this is something that, it feels appley in a way.

00:26:10 ◼   ► Like looking through these screenshots and like seeing how the UI is.

00:26:13 ◼   ► It feels like an Apple app.

00:26:15 ◼   ► I think there's a, I think, I mean we haven't used it, but I think there's going to be a

00:26:17 ◼   ► lot of fun and whimsy in it, which is great.

00:26:21 ◼   ► And then I get to choose what I do with this.

00:26:22 ◼   ► If I make these and I just save them to my camera roll and never share them, totally

00:26:26 ◼   ► fine.

00:26:27 ◼   ► Apple doesn't care.

00:26:28 ◼   ► If I make these and just put them on Instagram, which is what I'm going to do because I don't

00:26:30 ◼   ► understand Snapchat because I'm old. That's fine too. Like it's just a creation

00:26:34 ◼   ► tool and some of Apple's best apps are that, right? Like if you look at on the

00:26:41 ◼   ► Mac and on iOS you know these little apps like like music memos right like

00:26:45 ◼   ► it's not a full-blown editor you just kind of make some stuff and send it out

00:26:48 ◼   ► to GarageBand or Logic later and it's a great tool for that. I view this as that

00:26:54 ◼   ► sort of thing right it's just it's a toolbox to play in and then I can share

00:26:58 ◼   ► it wherever I want. Yeah I'm looking forward to playing around with it. I think it's one

00:27:05 ◼   ► of those things where this looks like a fun little app but just like it was released at

00:27:10 ◼   ► the wrong time because I was already in a bad mood. Right? Like we were all waiting

00:27:15 ◼   ► for stuff to drop and then it's like hey we've got this app that we're launching in a month.

00:27:19 ◼   ► And I was like eh it just seemed a bit strange to me. But one thing we did get, something

00:27:23 ◼   ► that always makes me happy is new Apple Watch bands. There's a bunch of new colors so they're

00:27:28 ◼   ► There are new sport and leather colours, so just straight up colours also in the Hermes

00:27:32 ◼   ► as well.

00:27:33 ◼   ► There's some new colour options.

00:27:36 ◼   ► You can now buy the Nike bands separately if you want them, so the ones with the holes

00:27:41 ◼   ► in them.

00:27:42 ◼   ► I actually really like the one that they call Platinum and White, which is grey and white.

00:27:46 ◼   ► I think it's a really good looking band.

00:27:48 ◼   ► But the thing that I'm most interested in is new nylon bands and for the first time

00:27:53 ◼   ► They have some bands that have three colors on them rather than two so they're in stripes.

00:27:59 ◼   ► The orange, the berry, the red and the pollen and also the Tahoe blue they're all like that

00:28:05 ◼   ► they all have like different shades on them. So I expect that I will get one or two of

00:28:10 ◼   ► these because I really love the nylon bands I find them really comfortable and I think

00:28:15 ◼   ► that these are some fun and interesting new colors. There's also a midnight blue which

00:28:19 ◼   ► I really like which is just one color but I like the midnight blue the

00:28:24 ◼   ► midnight blue is what I have a bunch of stuff in like I had a sport bounder that

00:28:29 ◼   ► my current case my broken case is a midnight blue so I like that color a lot

00:28:32 ◼   ► I think I like the red and the pollen the most or the orange is good too but I

00:28:37 ◼   ► think I like the red and the pollen the most yeah I will say too about the Nike

00:28:40 ◼   ► plus band so my series 2 watch is actually a Nike plus watch and oh really

00:28:46 ◼   ► Yeah. You can't lie to yourself. Well I just... Look at you. It was what they had in stock.

00:28:51 ◼   ► Uh-huh. Why do you... He's never mentioned that before. I don't know. Secrets. It's no different.

00:28:55 ◼   ► Like there's a watch face and... which is hideous. And what's on the band? You've got the band. So

00:29:01 ◼   ► I've got the band. So I don't... when I got it I was like I just put the band away. Like I wear

00:29:06 ◼   ► the regular sport band. I have a NATO watch band which I reviewed on 512. I don't think we talked

00:29:10 ◼   ► about on the show, but it's a great band.

00:29:12 ◼   ► We'll put a link to that in the show notes.

00:29:13 ◼   ► The thing about the Nike band though

00:29:17 ◼   ► is it is super lightweight.

00:29:20 ◼   ► Because it has all those holes punched in it,

00:29:21 ◼   ► it looks goofy, I don't really care for the way it looks.

00:29:24 ◼   ► But it weighs nothing.

00:29:26 ◼   ► And I have actually been wearing the Nike+ band

00:29:30 ◼   ► when I work out.

00:29:31 ◼   ► Because it's so light and punchful of holes,

00:29:34 ◼   ► it feels really good, but it doesn't get sweaty.

00:29:36 ◼   ► So I'm sure anyone who wears the nylon,

00:29:38 ◼   ► or the rubbery sport band knows this.

00:29:41 ◼   ► Like if you sweat in it, it's kinda gross

00:29:44 ◼   ► because it's like a solid chunk of rubber

00:29:45 ◼   ► and it's your skin and like you have to wash the thing off.

00:29:47 ◼   ► But all the holes in it make it much cooler to wear.

00:29:52 ◼   ► So I don't like wearing that band walking around,

00:29:54 ◼   ► but if I'm working out or if I'm going on a bike ride,

00:29:57 ◼   ► I really like it for that.

00:29:58 ◼   ► So if you work out a lot on your watch,

00:30:01 ◼   ► check out the Nike+ band.

00:30:02 ◼   ► Like the looks may not be for you,

00:30:04 ◼   ► but it's extremely functional and it's extremely comfortable.

00:30:07 ◼   ► it's more comfortable than the regular rubbery one

00:30:10 ◼   ► because it's so much softer, it bends so much better.

00:30:12 ◼   ► I'm a big fan of it, so I'm glad they're doing that

00:30:17 ◼   ► where you can just get one.

00:30:19 ◼   ► The one I have is the black one,

00:30:22 ◼   ► but the, yeah, that white one, or the gray and white one

00:30:26 ◼   ► looks really good too.

00:30:27 ◼   ► If I were to pick up a second one,

00:30:28 ◼   ► that'd be the one I would do.

00:30:30 ◼   ► - We're learning new things.

00:30:32 ◼   ► I saw something from Marco last night,

00:30:33 ◼   ► which was kind of funny, he sent out a tweet,

00:30:35 ◼   ► which I think maybe only Marco would know this.

00:30:39 ◼   ► He said it would be amusing for Apple

00:30:41 ◼   ► to launch new watch bands on day one of,

00:30:43 ◼   ► I'm gonna say this is called Bezelworld,

00:30:45 ◼   ► the watch industry's biggest annual event of new releases.

00:30:51 ◼   ► And it just made me laugh.

00:30:52 ◼   ► It's like, this is like when we say,

00:30:53 ◼   ► "Oh, they release things to CES."

00:30:55 ◼   ► But yeah, it really made me smile.

00:30:59 ◼   ► Like Marco's watch knowledge is helping keep informed

00:31:03 ◼   ► for all of us about Apple Watch band timed releases.

00:31:06 ◼   ► - Yeah, what's this, yeah, so I followed,

00:31:09 ◼   ► someone replied to him on Twitter,

00:31:11 ◼   ► is it Hodinkee, is that how you say it?

00:31:12 ◼   ► - Yeah, that's like, that's the big watch company

00:31:15 ◼   ► who CEOs Kevin Rose.

00:31:18 ◼   ► - Yeah, it's like the big watch, like they have a huge blog

00:31:20 ◼   ► and like on the top of their blog is the Hermes,

00:31:23 ◼   ► like their new straps and photos of them

00:31:25 ◼   ► and the colors and everything.

00:31:27 ◼   ► Yeah, so Apple, you know, we, I at least,

00:31:30 ◼   ► speak for myself, I sometimes forget that Apple is playing so much in the

00:31:35 ◼   ► fashion world with this. A, they've toned that down, right? I remember when

00:31:38 ◼   ► the Apple Watch launched and they invited a bunch of fashion bloggers

00:31:42 ◼   ► and they were set up in Paris, right? It was a little weird. They've

00:31:46 ◼   ► dialed that back, but with this edition of the Watch, they are still in that world.

00:31:50 ◼   ► And so they are there, they're showing it off. And I think it's great.

00:31:55 ◼   ► I think what Apple's done, I think, so the first generation of Watch,

00:31:59 ◼   ► they tried really hard to like span that gap, right?

00:32:02 ◼   ► So you had a sport watch and you had a gold one

00:32:03 ◼   ► that was whatever it was, $17,000 or whatever.

00:32:07 ◼   ► And they don't have that anymore.

00:32:08 ◼   ► Like the most expensive one is that white ceramic one

00:32:10 ◼   ► that you and I lust after so much.

00:32:12 ◼   ► Talking about things that are impractical to spend money on,

00:32:15 ◼   ► that watch, man, whew, I'm telling you.

00:32:18 ◼   ► - It's tough times.

00:32:20 ◼   ► - I'll just be honest with you and our listeners.

00:32:22 ◼   ► If my, like my book sold really well,

00:32:26 ◼   ► but if it had sold, if I had a benchmark

00:32:28 ◼   ► that didn't quite hit that I was thinking about buying that watch as a gift to myself

00:32:31 ◼   ► for the book. So go buy that book and I can go buy a new watch.

00:32:36 ◼   ► You already spent extra on the sport Nike one.

00:32:39 ◼   ► It's true.

00:32:40 ◼   ► So, you know.

00:32:41 ◼   ► So, yes, so it's good. It did great. Thank you for buying it. I'm not complaining.

00:32:47 ◼   ► What I haven't been talking about anymore. Anyways, so Apple has dialed that back a little

00:32:50 ◼   ► bit with their SKUs, but I think that they're doing a better job, like having these bands,

00:32:57 ◼   ► Was it twice a season, like spring and fall collections?

00:33:00 ◼   ► Turning them over, changing them out, so adding the nylon band was huge.

00:33:04 ◼   ► A lot of people wanted that.

00:33:06 ◼   ► It's not high fashion, right?

00:33:07 ◼   ► It's just something that normal people want, and they responded to it.

00:33:10 ◼   ► And changing these colors and changing the way they look, I think they're getting that

00:33:14 ◼   ► right.

00:33:15 ◼   ► And I think it keeps people interested.

00:33:18 ◼   ► People like you and me who I own, I don't even know how many, like four or five watchbands

00:33:21 ◼   ► now.

00:33:22 ◼   ► None of these new colors really jump out at me, so I'm probably going to skip them.

00:33:25 ◼   ► but every six months I know there may be something that catches my eye.

00:33:28 ◼   ► I think that's great.

00:33:30 ◼   ► Alright, we have more stuff.

00:33:33 ◼   ► Today's show is brought to you by Eero.

00:33:36 ◼   ► These days everything in our homes require an internet connection.

00:33:39 ◼   ► We have speakers, we have canisters that have voices in them, we have thermostats, light

00:33:46 ◼   ► bulbs, front door locks, security cameras, basically everything in between.

00:33:51 ◼   ► I imagine I have close to if not 100 things in my home that want to find the internet.

00:33:59 ◼   ► These days we're increasingly using services like Netflix, Hulu, Spotify, iTunes. We're

00:34:04 ◼   ► streaming content, we're downloading large files, we're downloading video games, we're

00:34:07 ◼   ► playing games online. Wi-Fi is the foundation for all of this in our homes. We're dependent

00:34:11 ◼   ► on it. But Wi-Fi connections can be inconsistent, slow and unresponsive at best at times. To

00:34:17 ◼   ► To get the best possible connection in your home you will want a distributed system that

00:34:21 ◼   ► you can then provide your whole home with a connection all over.

00:34:25 ◼   ► This has been really expensive to do in the past but not anymore with Eero.

00:34:29 ◼   ► And Eero is making it even cheaper which I'm going to talk about in a minute but with Eero

00:34:32 ◼   ► you are able to install an enterprise grade wifi system in your home in just a few minutes.

00:34:37 ◼   ► Each Eero has two radios inside, it keeps your connection fast and everything in sync.

00:34:41 ◼   ► It's not just an extender, this is all on one network so you're not switching from

00:34:44 ◼   ► network to network depending where you are in the home. It's one network and it keeps

00:34:48 ◼   ► a consistent connection for you no matter where you are. You just download the Eero

00:34:52 ◼   ► app on your iOS and Android devices. It walks you through the setup of the process step

00:34:56 ◼   ► by step and then this app will let you manage your network from the palm of your hand at

00:35:00 ◼   ► any time. You'll know how many devices are connected and also the internet speed you're

00:35:05 ◼   ► getting from your provider as well. Now Steven you I know have some Eero's at home and I

00:35:10 ◼   ► just kind of wondered if you had any thoughts about this.

00:35:14 ◼   ► I think where they really win is that easy setup.

00:35:17 ◼   ► You know, it's easy to hold up like the Apple Airports as being easy setup, but this really

00:35:22 ◼   ► redefines it.

00:35:23 ◼   ► So you don't have to be super nerdy.

00:35:26 ◼   ► Like you could ship these to somebody and they just open the iPhone app and follow the

00:35:29 ◼   ► directions and they've really made it super simple not only to set up but understand what's

00:35:34 ◼   ► going on, right?

00:35:35 ◼   ► So many of these routers have like complicated configuration screens and they're full of

00:35:39 ◼   ► jargon.

00:35:40 ◼   ► You have to understand like what you know what a NAT is and stuff like.

00:35:43 ◼   ► takes care of all that and it's the ease of use is so much like an Apple product

00:35:49 ◼   ► and I mean that in like the highest sense of praise that you can understand

00:35:53 ◼   ► what's going on you can set it up without a computer science degree and

00:35:56 ◼   ► you can feel confident that you set it up correctly right that it's not doing

00:36:00 ◼   ► weird things because it's just a very straightforward process. The average US

00:36:04 ◼   ► home is easily covered by about two or three Eros so they sell a three pack and

00:36:09 ◼   ► that's a good starting point you can add up to ten in total and if you need to

00:36:13 ◼   ► return any of them, maybe you buy a 3 pack and you only need one or two. They have a

00:36:17 ◼   ► 30 day money back guarantee so you can just return them if you have to.

00:36:21 ◼   ► Eero is the original whole home wifi system and they are just celebrating their first

00:36:24 ◼   ► birthday so along with this they are permanently lowering the price of the Eero. You can get

00:36:29 ◼   ► a 3 pack now for $399 which is $100 off the original price or a 2 pack for $2.99 which

00:36:36 ◼   ► is $50 off and you can get Eero at this low price now from either Eero.com, Best Buy or

00:36:44 ◼   ► Amazon. They've lowered the price everywhere, you don't need to code anymore, just go to

00:36:48 ◼   ► any of those places, Eero.com, Eero.com, Best Buy or Amazon and you'll be able to benefit

00:36:53 ◼   ► from this new lower price. Thank you so much to Eero for their support of this show and

00:36:57 ◼   ► Relay FM.

00:36:59 ◼   ► The iPad Air 2 is now the iPad. Apple are doing this again. You remember they did this

00:37:09 ◼   ► before? They decided that they were just going to call the iPad 4 or something. Just iPad.

00:37:14 ◼   ► Just straight up like retconning the entire thing. So we now have just iPad. We're going

00:37:20 ◼   ► to have to work out how we refer to this. I don't know what it is yet. I will wait for

00:37:25 ◼   ► Marco to come up with some kind of name I guess as he has been wont to do in recent

00:37:30 ◼   ► times. Maybe we could just call it the iPad disappointment.

00:37:33 ◼   ► Wow. Because that's how I feel today. I was looking

00:37:36 ◼   ► for iPad Pros. You're feeling how professional Mac users

00:37:39 ◼   ► have felt for a year and a half. Welcome. I am a professional iPad user, you know, and

00:37:44 ◼   ► I didn't get what I wanted today. This is a cheaper iPad which is good. It starts at

00:37:51 ◼   ► $39, 32 gigabytes. The Air 2 was $4.99 for 16. So it's a much better deal. Basically

00:38:00 ◼   ► what this iPad has got, the only new feature, the only new thing it's got is an A9 chip.

00:38:06 ◼   ► The Air 2 had an A8X chip. We now have an A9 chip in this new iPad. And because of this,

00:38:15 ◼   ► I expect is thicker and heavier. So the dimensions and weight are about the same as the original

00:38:22 ◼   ► Air. So the new iPad is 7.5mm in thickness as opposed to 6.1 that the Air 2 had and it

00:38:31 ◼   ► weighs 469 grams instead of 437 grams. There's no chamfer bezel which Steven has written

00:38:39 ◼   ► in a document he thinks is an improvement.

00:38:42 ◼   ► Yeah, the shiny edge has always bugged me.

00:38:46 ◼   ► Well the photos on the webpage show that it has the shiny edge so I don't know where

00:38:50 ◼   ► you got it.

00:38:51 ◼   ► No, no, no, no, the presser photos it looks just like the SE, like it's just the same

00:38:55 ◼   ► aluminum on the back.

00:38:56 ◼   ► Oh, I see what you mean, it doesn't have like an additional shininess to it.

00:39:00 ◼   ► Right.

00:39:01 ◼   ► I see what you're saying.

00:39:02 ◼   ► Yeah, it's just like the SE, I think, best I can tell from the photos.

00:39:06 ◼   ► Yeah this is an interesting iPad.

00:39:11 ◼   ► I think, so the price is super aggressive, right?

00:39:15 ◼   ► $329 for an iPad that is basically as up to date

00:39:19 ◼   ► as an iPad is today.

00:39:21 ◼   ► - Yep.

00:39:21 ◼   ► - For 32 gigs of space.

00:39:23 ◼   ► So a couple of weeks ago, I think it was on ATP,

00:39:29 ◼   ► someone, some podcast or somewhere,

00:39:32 ◼   ► they were talking about education only hardware,

00:39:35 ◼   ► like the EMAC or my beloved Power Mac G3 all-in-one.

00:39:39 ◼   ► I think it was ATP, 'cause Syracuse had mentioned

00:39:41 ◼   ► that computer, and he and I are the only two people

00:39:42 ◼   ► that know it exists.

00:39:43 ◼   ► And the idea was like, well, there's not an iPad for that.

00:39:47 ◼   ► For a long time, Apple was selling the iPad 2.

00:39:49 ◼   ► Remember that thing?

00:39:50 ◼   ► It never died.

00:39:51 ◼   ► They just kept selling it until, I think sometime

00:39:55 ◼   ► like a year and a half ago.

00:39:57 ◼   ► And it just got cheaper and cheaper, but it was old.

00:40:00 ◼   ► And some would argue that it held back iOS,

00:40:02 ◼   ► it held back feature requirements and that sort of thing.

00:40:06 ◼   ► This new iPad is not that.

00:40:09 ◼   ► It is-- we'll see how long it goes before they update it,

00:40:11 ◼   ► but it is up to date.

00:40:13 ◼   ► It has modern tech in it.

00:40:16 ◼   ► The A9 is a great processor.

00:40:19 ◼   ► It's what's in the iPad Pros right now.

00:40:21 ◼   ► I think they have the A9X, but it's on par, more or less,

00:40:25 ◼   ► with what we have.

00:40:26 ◼   ► And the price is so good.

00:40:28 ◼   ► The first thing I think about this is that it's for education.

00:40:31 ◼   ► We're going to get into that in a minute.

00:40:34 ◼   ► But it sort of replaced a little bit, I think,

00:40:37 ◼   ► the iPad Mini for families.

00:40:38 ◼   ► And maybe that's just my perspective as a parent,

00:40:40 ◼   ► but I was not gonna buy a $409 iPad for my kids to use.

00:40:45 ◼   ► But a $329 iPad that I can sync more movies on

00:40:48 ◼   ► is much more compelling.

00:40:50 ◼   ► And the iPad Mini 4 is only available in one SKU now.

00:40:55 ◼   ► You can get 128 gig model for 399.

00:40:58 ◼   ► The Mini 2 is dead.

00:41:00 ◼   ► I think the iPad Mini's done.

00:41:01 ◼   ► Like I think the iPad Mini 4 is still around,

00:41:04 ◼   ► but it didn't get an update today.

00:41:07 ◼   ► don't think it's I don't think it's

00:41:10 ◼   ► really going anywhere. I think the

00:41:11 ◼   ► future of the iPad mini is dark and

00:41:14 ◼   ► maybe this new iPad without any other

00:41:16 ◼   ► name just iPad is the answer. Maybe this

00:41:19 ◼   ► is going to be that low-end model that

00:41:21 ◼   ► sort of scoops up all those other users.

00:41:23 ◼   ► Scoops up education, scoops up people who

00:41:25 ◼   ► want it for their kids or for a family

00:41:28 ◼   ► member or if you just want a cheap iPad.

00:41:31 ◼   ► Right? If you want an iPad that's still good.

00:41:33 ◼   ► It's got good cameras. The chat room is saying it's the

00:41:35 ◼   ► the same cameras as the iPad Pro 12 inch? Sure. Like that's a compelling product and

00:41:44 ◼   ► I think even though you and a lot of other people wanted updated iPad Pros, I really

00:41:49 ◼   ► want that 10.5 inch model to be a thing. I don't think it's fair to this iPad to like

00:41:55 ◼   ► dump on it because we're sad about the others. I think this is a great device.

00:42:00 ◼   ► You can say that but it's not how I feel Steven. You can't tell me how to feel.

00:42:03 ◼   ► - I can't, well, I understand, right?

00:42:07 ◼   ► Believe me, believe me, I understand.

00:42:11 ◼   ► But I think on its own, this is a great product.

00:42:15 ◼   ► And I--

00:42:17 ◼   ► - Sure.

00:42:18 ◼   ► - I think what's really, I think what's interesting

00:42:22 ◼   ► about it is that the price is so much lower.

00:42:25 ◼   ► In a world where it's easy for us to point

00:42:27 ◼   ► to many examples of Apple raising their prices

00:42:30 ◼   ► or tweaking things to get their, you know, ASP up higher,

00:42:33 ◼   ► this flies in the face of that.

00:42:35 ◼   ► - Yeah, no, it is an aggressive push,

00:42:39 ◼   ► I think, primarily to education.

00:42:40 ◼   ► And I saw Fraser Spears call it

00:42:44 ◼   ► the iPad Education Edition.

00:42:46 ◼   ► I had somebody tweet at me,

00:42:48 ◼   ► I wanna see if I can find their name

00:42:49 ◼   ► so I can credit them,

00:42:50 ◼   ► 'cause I thought it was kind of funny,

00:42:52 ◼   ► to just call it the E-Pad,

00:42:53 ◼   ► which I kinda liked.

00:42:55 ◼   ► - I think you have to be plastic.

00:42:58 ◼   ► - Yeah, E-Pad, lower case E.

00:43:02 ◼   ► And I saw Ben Bajarian tweet that Apple are offering this iPad to education at $299.

00:43:07 ◼   ► So they've been very aggressive with it.

00:43:10 ◼   ► And when I was going on my big iPad model numbers and all of that thing a few weeks

00:43:16 ◼   ► ago, I had somebody write in to me to say that like a lot of education areas, a lot

00:43:21 ◼   ► of schools were waiting for this iPad.

00:43:26 ◼   ► And not only have Apple introduced an iPad that fits them, they've also done it at a

00:43:31 ◼   ► lower price. So this may push some turnover in education space. I'm interested to see

00:43:37 ◼   ► what Fraser Spears has to say about this in more depth. So I assume he'll talk about this

00:43:42 ◼   ► on his podcast Out of School. But he is also the host of Canvas and Relay FM. So there

00:43:49 ◼   ► might be something on there too. But yeah, I can see this being a really good product

00:43:55 ◼   ► for the school market.

00:43:59 ◼   ► I just think that my feeling about it is like,

00:44:02 ◼   ► it isn't exciting, right?

00:44:05 ◼   ► Like it's not an exciting product and

00:44:08 ◼   ► I'm just worried, where's my excitement?

00:44:13 ◼   ► Like, you know, I want my MTV.

00:44:16 ◼   ► And I think that's how a lot of people are feeling right now

00:44:18 ◼   ► and this is just another thing to that.

00:44:21 ◼   ► And like, you know, I don't, please don't sustain to be,

00:44:23 ◼   ► oh, no, you don't, my kids just feel like,

00:44:25 ◼   ► I understand, right? Like I get it. I've been talking about it for two months. Where you been?

00:44:28 ◼   ► Right, like I understand that feeling, but like this is just another drop in that bucket of frustration.

00:44:38 ◼   ► Like what is Apple actually doing? Well, we don't know what I'm talking about today,

00:44:42 ◼   ► but they're doing augmented reality apparently. The big question for me with this iPad,

00:44:47 ◼   ► if you're not a school and you're not buying 30 of them for a classroom or 300 of them for a school,

00:44:53 ◼   ► and you're walking in an Apple store and you want a 9.7 inch iPad you get you

00:45:00 ◼   ► have two options at 32 gigs you have this thing for 329 and you have the 599

00:45:08 ◼   ► 9.7 inch iPad Pro what is the pencil and is the keyboard which are even more

00:45:18 ◼   ► money because they're not they don't come with it right at I don't know you

00:45:21 ◼   ► you know, you're gonna spend another $350 or more.

00:45:25 ◼   ► Is that worth upgrading to the Pro?

00:45:28 ◼   ► That seems like a really big gap to me.

00:45:29 ◼   ► Now, you know, we can put on our conspiracy theory hats

00:45:33 ◼   ► and say if there were supposed to be a new iPad Pro today

00:45:36 ◼   ► or at some point there will be,

00:45:37 ◼   ► the Pro 1 will move down to 499 and then this levels out.

00:45:40 ◼   ► I think that's probably what will happen.

00:45:42 ◼   ► But today, if you walk in an Apple store on Friday

00:45:44 ◼   ► whenever these things ship,

00:45:46 ◼   ► there's a huge gap between this iPad

00:45:49 ◼   ► and the 9.7 inch Pro.

00:45:52 ◼   ► And I just don't know if a normal average user

00:45:57 ◼   ► who just wants an iPad, or this like theoretical person

00:46:00 ◼   ► who we keep blaming on the iPad sales numbers being bad,

00:46:03 ◼   ► or they still have an iPad 2 and haven't updated yet,

00:46:05 ◼   ► say this finally does it for them,

00:46:06 ◼   ► and I think it will for a lot of them.

00:46:09 ◼   ► They're gonna spend this money,

00:46:10 ◼   ► they're not gonna upgrade to the Pro.

00:46:12 ◼   ► And I just find that a very interesting little phenomenon,

00:46:15 ◼   ► little like hole in their product line,

00:46:17 ◼   ► there's this huge gap and honestly I'm not sure the pro is worth it for most

00:46:22 ◼   ► people like it's great like you and I both have the 9.7 inch pro it's my

00:46:26 ◼   ► favorite iPad I've ever owned it's great but I don't know if it's so great it's

00:46:31 ◼   ► worth the extra the extra dough and I'm very curious what the ASP does in the

00:46:35 ◼   ► coming quarters that average selling price of iPads I bet it'll fall and I

00:46:40 ◼   ► and I would imagine that this iPad will sell very well

00:46:45 ◼   ► relative to other devices of its size.

00:46:48 ◼   ► - Yeah.

00:46:51 ◼   ► - Like the chat room's going off like thinness,

00:46:53 ◼   ► true tone, speakers, like I get all that.

00:46:55 ◼   ► Like the Pro is a better iPad,

00:46:57 ◼   ► but I don't know if it's better in ways

00:46:58 ◼   ► that people actually care about

00:46:59 ◼   ► if they're just going to watch movies on it,

00:47:01 ◼   ► which I know like y'all are different,

00:47:04 ◼   ► but there are a lot of people

00:47:05 ◼   ► that's just how they use iPads, right?

00:47:07 ◼   ► And if you are just that consumer,

00:47:09 ◼   ► If you're that type of consumer, those pro features aren't worth it.

00:47:13 ◼   ► Now if you're not, if you're Myke or you're Federico or you're Jason Snell and you work

00:47:16 ◼   ► on an iPad, like yeah, get the pro.

00:47:18 ◼   ► It's totally worth the money.

00:47:19 ◼   ► It's great.

00:47:20 ◼   ► Lots of features.

00:47:21 ◼   ► Maybe they'll update it later this summer.

00:47:23 ◼   ► But I think for like the average consumer who is just consuming content on their iPad,

00:47:28 ◼   ► how most iPads are used, then I think that it's, I think it's fine to go with this one.

00:47:35 ◼   ► Yeah.

00:47:36 ◼   ► It makes sense as a machine.

00:47:37 ◼   ► I get the machine, but I, as I say, it's not the supercomputer, and the supercomputer is

00:47:47 ◼   ► the thing that they're pushing, and I do think that there is, I still think that there's

00:47:52 ◼   ► a compelling thing for why the iPad Pro exists and why it's more expensive.

00:47:55 ◼   ► I understand your point, but I don't think it's meant to be for everyone.

00:47:59 ◼   ► I think the people that buy the iPad Pro are the people that want to replace their computer,

00:48:02 ◼   ► like they are looking to replace their computer, and that's what it's for, that's what Apple's

00:48:05 ◼   ► trying to build it into and I think it makes sense for that. Everybody else if

00:48:09 ◼   ► like you just want a content consumption device you know if you want to watch

00:48:12 ◼   ► Netflix and play video games this new iPad is perfect for you and that's the

00:48:17 ◼   ► one you should be going. Yeah so maybe this is Apple acknowledging in a way the

00:48:23 ◼   ► iPads dual nature. There are lots of people who are just doing content

00:48:30 ◼   ► consumption on it. Yeah they shouldn't make all of the iPads pros they

00:48:34 ◼   ► shouldn't do that. That is the right thing to do. Yeah, I think that's fair. I think

00:48:37 ◼   ► we're saying the same thing and I think that that is, you know, every year or 18

00:48:42 ◼   ► months Apple tries a new approach to the iPad and some of them have been really

00:48:48 ◼   ► head-scratching and some of them have been more interesting than others and

00:48:52 ◼   ► maybe this one is finally the one that sticks and maybe it, if this

00:48:57 ◼   ► really is what this is, if they're saying look if you want a 9.7 inch iPad

00:49:01 ◼   ► for this basic stuff, this is the one, but if you want some more stuff, if you're

00:49:05 ◼   ► interested in that power user end of things, and we have this other product,

00:49:08 ◼   ► it's more money but you get all these features for it, and that works for

00:49:11 ◼   ► people, I think that's good. Like, in a way this is the least confusing iPad line

00:49:17 ◼   ► we've had in a long time. You know, where you had the Air 2 and the Pro, you know,

00:49:23 ◼   ► yesterday, the prices being much closer together, it was maybe harder to see

00:49:28 ◼   ► those lines between them but I think maybe this makes it more clear even

00:49:32 ◼   ► though there's that gap in the middle that I complained about maybe that's

00:49:35 ◼   ► okay maybe yeah maybe it's fine as Kyle points out in the chat room Apple is

00:49:39 ◼   ► making it abundantly clear with their taglines on the product pages iPad Pro

00:49:43 ◼   ► supercomputer iPad flat out fun they are making it abundantly clear what they see

00:49:51 ◼   ► these devices to be useful right so content creation versus content

00:49:56 ◼   ► consumption. They are outlining that I think with their marketing message about what these

00:50:01 ◼   ► devices are for. So look, I will underscore that this is a perfectly good device if that's

00:50:06 ◼   ► what you're looking for. But I'm just frustrated because I was hoping to see something different

00:50:12 ◼   ► today like many other people. The iPad Mini 4 is now only in 128GB at $399. It does feel

00:50:20 ◼   ► like as you say Steven, it's maybe reaching the end.

00:50:24 ◼   ► I think it is. Who knows what they would do in the 7.9 inch form factor if they ever do

00:50:32 ◼   ► anything in the future. But the iPad mini 4 is maybe kind of being pushed out now and

00:50:41 ◼   ► as I said the mini 2 is gone away. Yeah. And the Air 2 is gone too best I can tell. Yeah

00:50:47 ◼   ► it is gone. Looking at the comparison models there's now, so it's also a simpler line

00:50:52 ◼   ► up. Yeah it is. 12.9 Pro, 9.7 Pro, iPad and iPad mini 4. Like I'm glad they've gotten

00:50:59 ◼   ► rid of that. I mean this cheaper price kind of fixes the problem that the Air 2 was holding

00:51:03 ◼   ► on to so I'm glad for the simplicity. And again while I make jokes I prefer the naming

00:51:09 ◼   ► this way. You know it's like I've been saying on the iPhone you've got a ditch numbers at

00:51:13 ◼   ► some point. So just iPad, iPad mini, iPad Pro that works for me. Like it's tricky to

00:51:19 ◼   ► to talk about when you're trying to reference them,

00:51:22 ◼   ► but I really don't want iPad Pro 2.

00:51:24 ◼   ► Like, just call it the iPad Pro.

00:51:27 ◼   ► - To do it with Macs.

00:51:27 ◼   ► - Exactly, they don't do this with the Mac line.

00:51:29 ◼   ► It's just MacBook, MacBook Pro, like this is how it is.

00:51:33 ◼   ► So like, I'm just gonna call it iPad

00:51:34 ◼   ► and hope that everybody knows what I'm talking about, right?

00:51:37 ◼   ► - Yeah, I mean, you know, my iMac is iMac 17,1.

00:51:42 ◼   ► It does have that name, but it's hidden away.

00:51:44 ◼   ► It's not the feature product marketing name.

00:51:49 ◼   ► - Yeah, and then we have iPad Pro 12, iPad Pro 9.

00:51:53 ◼   ► That's just how they are in inches,

00:51:55 ◼   ► and that'll do for me.

00:51:57 ◼   ► Nothing on the Mac.

00:51:59 ◼   ► So USB-C, iMacs, and updated MacBooks,

00:52:02 ◼   ► like the iPad Pros, they seem like something

00:52:05 ◼   ► that should be here around now.

00:52:08 ◼   ► We're gonna talk about this in a second.

00:52:10 ◼   ► And the Mac Pro, now baby, she's hanging on.

00:52:14 ◼   ► - It survived the store refresh.

00:52:17 ◼   ► I remember with the iPod Classic a couple years ago

00:52:20 ◼   ► when it finally went away, there was no announcement.

00:52:23 ◼   ► They made a comment after they were pushed on it

00:52:25 ◼   ► by the press, but basically they refreshed something else

00:52:28 ◼   ► in the store, and the store came back up

00:52:29 ◼   ► and the iPod Classic was just gone.

00:52:31 ◼   ► - Right.

00:52:32 ◼   ► - It's like silently taken out to pasture

00:52:33 ◼   ► and no one really noticed except those people who cared.

00:52:37 ◼   ► The Mac Pro is still there.

00:52:39 ◼   ► and

00:52:41 ◼   ► okay

00:52:42 ◼   ► it means something, I don't know what it means

00:52:44 ◼   ► uh... it's still there and

00:52:46 ◼   ► maybe WDC is it

00:52:49 ◼   ► but I found it interesting that it was still there

00:52:51 ◼   ► alright let's take our final break today and then we can maybe pontificate on

00:52:56 ◼   ► and maybe hope for something else

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00:54:36 ◼   ► So alright, I'm looking at all of this, okay?

00:54:40 ◼   ► All of these announcements.

00:54:43 ◼   ► There's nothing here that they would have put on stage as the big thing.

00:54:47 ◼   ► These are all like the stuff you mentioned.

00:54:50 ◼   ► So let's look at this, right?

00:54:52 ◼   ► Let's say that they announced a new iPhone.

00:54:56 ◼   ► They would also say, "Hey, we've got it in this color."

00:54:59 ◼   ► So there's no new iPhone, so you're not going to do it.

00:55:01 ◼   ► If they announced new iPad Pros, they might say,

00:55:05 ◼   ► oh, and hey, we're also doing this to the line.

00:55:07 ◼   ► We're now, the iPad Air is now the iPad,

00:55:11 ◼   ► and we're doing the iPad Mini 4, right?

00:55:12 ◼   ► You'd announce those on some slides

00:55:14 ◼   ► going through the overall announcements, right?

00:55:17 ◼   ► There's no Macs, you know, watch bands,

00:55:19 ◼   ► they come and go now when they talk about new cases

00:55:22 ◼   ► and stuff, they just throw the watch bands in there

00:55:24 ◼   ► when they're doing a, hey, we're doing an update

00:55:25 ◼   ► on the watch.

00:55:26 ◼   ► There's nothing in what we've seen today

00:55:28 ◼   ► that they would build an event around.

00:55:30 ◼   ► All of this stuff is like supplementary stuff

00:55:32 ◼   ► to other product announcements.

00:55:34 ◼   ► - Yeah, the only thing I could see,

00:55:36 ◼   ► and I agree with you, is not like a headline or an event,

00:55:38 ◼   ► but I would think that Clips, the new app,

00:55:42 ◼   ► would benefit from a demo.

00:55:43 ◼   ► - Yeah, and they would do that, 100%,

00:55:45 ◼   ► like I agree with that, but they wouldn't invite press

00:55:48 ◼   ► to come and see Clips.

00:55:49 ◼   ► - Right. (laughs)

00:55:50 ◼   ► - Which I know is not what you're saying,

00:55:51 ◼   ► but they wouldn't do that.

00:55:52 ◼   ► There's nothing in here that would be big enough

00:55:56 ◼   ► to do even a town hall.

00:55:57 ◼   ► Like these are all little things, right?

00:56:00 ◼   ► I think even together, it doesn't really--

00:56:02 ◼   ► - No.

00:56:03 ◼   ► - Last year's spring event where they did the iPhone SE

00:56:08 ◼   ► and the iPad Pro 9.7, so it was kind of like,

00:56:12 ◼   ► I think the joke was like,

00:56:14 ◼   ► it's the event for smaller products,

00:56:16 ◼   ► that felt like the minimal viable keynote, right?

00:56:20 ◼   ► That it's an iPad Pro, you already know what an iPad Pro

00:56:23 ◼   ► does, it's just smaller and we have True Tone now.

00:56:25 ◼   ► And the iPhone SE, you know what a iPhone 5, 5S looks like.

00:56:30 ◼   ► It's that again, but new internals.

00:56:35 ◼   ► That was the backbone of that event,

00:56:37 ◼   ► and that felt like, that feels really close

00:56:41 ◼   ► to not being an event.

00:56:44 ◼   ► I think this falls below that threshold for sure.

00:56:47 ◼   ► I totally agree with you.

00:56:49 ◼   ► Today on stage would have been weird, not enough.

00:56:54 ◼   ► So, you know, we've been talking for this whole show about what we were expecting and what would go along with this, right?

00:57:00 ◼   ► Which would be new iPad Pros and new Macs, you know, like updates to those lines. They are they are event worthy and

00:57:06 ◼   ► You know, we've been talking the whole time about you know

00:57:10 ◼   ► This 10.5 inch and there's been a lot of discussion about whether or not that's even gonna come now

00:57:17 ◼   ► And we're not gonna talk about that today, but like whether it might be next year later this year

00:57:21 ◼   ► But no matter what about that 10.5 there is still something in the iPad line that needs to be updated, right?

00:57:28 ◼   ► They are gonna in theory update these products. They're also in theory gonna update the max, right?

00:57:33 ◼   ► Like they were gonna put Thunderbolt 3 USB C on these

00:57:37 ◼   ► Devices right like on the iMac hopefully on the MacBook as well, right?

00:57:42 ◼   ► Because it's got it has USB C but not Thunderbolt 3 right? I've got that the right way around

00:57:47 ◼   ► the MacBook

00:57:49 ◼   ► Yeah, currently so that they might do something there they might do some other speed updates

00:57:54 ◼   ► Could we still see something in April? Could there still be an event before?

00:57:59 ◼   ► WWDC I mean I still have a hope that there might be and

00:58:03 ◼   ► That this was just stuff that they would have done in an event but decided to just put it out now. So there's something

00:58:11 ◼   ► My

00:58:16 ◼   ► My thought on that is to look to the fall and so in the fall over the last couple of years

00:58:22 ◼   ► They have changed

00:58:25 ◼   ► direction so

00:58:26 ◼   ► They would do a long time ago. They did

00:58:28 ◼   ► Fall music events where they introduced iPods a lot of fun going in the holiday

00:58:33 ◼   ► The iPhone took that over with the iPhone 4s they did that event in the fall and since then the iPhone has been in a

00:58:39 ◼   ► September event

00:58:40 ◼   ► very consistently you get bet money on it and

00:58:44 ◼   ► They have had an October event

00:58:46 ◼   ► several years now for other things and so things like the

00:58:51 ◼   ► You know iPad updates or I think the retina iMac came out in October event two years ago

00:58:57 ◼   ► They merged them right remember they had like that five-hour keynote where they did

00:59:00 ◼   ► new iPhones and

00:59:03 ◼   ► They did the Apple TV and then the 12.9 inch iPad Pro

00:59:07 ◼   ► they did all of it together in one event and that seemed like too much and

00:59:11 ◼   ► so they

00:59:13 ◼   ► Didn't do that again. They're doing the to event track

00:59:16 ◼   ► That works because both September and October have enough

00:59:22 ◼   ► For an event right there's so much stuff in the fall. They their holiday quarters the biggest quarter

00:59:27 ◼   ► they hold a lot of stuff for the fall or that's when the schedules are and

00:59:30 ◼   ► the iPhone

00:59:32 ◼   ► with the exception of 2014 when the watch was basically the main event and the

00:59:36 ◼   ► Remember that like the iPhone 6 and 6 6 and 6 plus are basically done within like 20 minutes

00:59:42 ◼   ► It was super strange.

00:59:44 ◼   ► But generally there's enough stuff there.

00:59:45 ◼   ► They have two big piles of stuff

00:59:47 ◼   ► and it divides into two eventually nicely.

00:59:50 ◼   ► And thinking about the spring, that could be true.

00:59:54 ◼   ► It could be that they had this stuff today

00:59:58 ◼   ► and they got it out today

01:00:00 ◼   ► and there's still enough left over for an event.

01:00:02 ◼   ► But what's different, what I'm finally getting to here,

01:00:05 ◼   ► is that there's not enough for two events in the spring.

01:00:08 ◼   ► And so why not hold an event and then do all this stuff,

01:00:12 ◼   ► you know, put clips in the keynote, which I think it desperately needs. I think people

01:00:15 ◼   ► need to see what this app can do to really understand it and have, you know, the iPad

01:00:21 ◼   ► be a 10 minute thing, have the iPad mini stuff be press release. It could have been one thing.

01:00:29 ◼   ► And I just don't see in the rumors enough to justify like splitting it up in this weird

01:00:35 ◼   ► way, because if they do an event and they did all this PR stuff today, that is a break

01:00:39 ◼   ► from the norm. And that's not something Apple does very often or without good

01:00:43 ◼   ► reason. So as I see what you're saying like and I understand like the desire

01:00:47 ◼   ► for new hardware like I totally do but I don't think I could be wrong I'd love to

01:00:53 ◼   ► be wrong but I don't think we're gonna see an event in April because they did

01:00:57 ◼   ► this today and like what what how I read these these tea leaves is that they had

01:01:02 ◼   ► some stuff they need that there was ready to go they want to get out the

01:01:04 ◼   ► door it wasn't enough for an event so fine we don't do an event we have some

01:01:08 ◼   ► press release stuff. We should point out, I think we mentioned it, but The Verge had a really nice

01:01:12 ◼   ► article about clips. Apparently Lauren Goode got to use it for a little while

01:01:16 ◼   ► so she had some hands-on stuff. And this other stuff will either be at WWDC or

01:01:23 ◼   ► you know, sometime later.

01:01:27 ◼   ► I just don't see it, I just don't see them doing it in April. Like I just don't see why would they

01:01:31 ◼   ► divide stuff up like this. I don't know if there's a compelling reason that I

01:01:35 ◼   ► can think of today that would justify a full event in a couple of weeks

01:01:40 ◼   ► potentially plus all this PR stuff like it's just it's just unusual. So you think

01:01:46 ◼   ► that there will be no new iPad hardware until the fall? I think I think the next

01:01:53 ◼   ► opportunity we have for hardware is at WWDC which again would be weird because

01:01:57 ◼   ► because W W has been software only now for a while,

01:02:01 ◼   ► but I think the reason that's possible is iOS.

01:02:06 ◼   ► And so iOS 10.3 has come and gone,

01:02:12 ◼   ► well it's not gone yet, but it's in beta 12 or beta seven.

01:02:15 ◼   ► We know what iOS 10.3 is.

01:02:18 ◼   ► There's no new iPad professional stuff in there.

01:02:22 ◼   ► If iOS 11 brings that, like now we think it will,

01:02:26 ◼   ► it makes sense, I can see Apple's logic in saying,

01:02:30 ◼   ► iOS 11 has all this great iPad stuff,

01:02:32 ◼   ► and we have a new iPad, and you can buy this iPad today

01:02:35 ◼   ► or this week or whenever, and when iOS 11 comes out,

01:02:37 ◼   ► it's gonna support all this great stuff.

01:02:39 ◼   ► If Apple is pushing the iPad further down this road,

01:02:44 ◼   ► having hardware and software together on occasion

01:02:48 ◼   ► makes a lot of sense to me.

01:02:49 ◼   ► But I don't know, it's all weird, right?

01:02:52 ◼   ► Because this is a weird time,

01:02:53 ◼   ► because it seemed like all this stuff was ready,

01:02:55 ◼   ► the rumors, there's a lot of smoke, we didn't see it, and you know, and I do want

01:03:01 ◼   ► to address one thing, it's been in the chat room, it's been on Twitter, like

01:03:04 ◼   ► people saying, "Oh, they're gonna do it next month, I like the campus." Like, two

01:03:07 ◼   ► problems. A, the reports have been that the Steve Jobs theater isn't done, and it

01:03:11 ◼   ► won't be done until later, that they focused on getting offices ready, and

01:03:16 ◼   ► people are starting to move in in April, that doesn't mean the campus is done.

01:03:20 ◼   ► Like, my understanding from, like, talking to people who actually are moving, is

01:03:24 ◼   ► is that they're doing it in stages because it's not done.

01:03:27 ◼   ► Like, parts of the building are done

01:03:29 ◼   ► and people are gonna be moving into those,

01:03:30 ◼   ► but it's gonna be very staggered,

01:03:31 ◼   ► and that the theater is like way down on the schedule.

01:03:34 ◼   ► So, the CDops Theater, unless I'm wrong,

01:03:38 ◼   ► I don't think I am, the theater's not ready yet.

01:03:40 ◼   ► So, saying, oh, they're gonna do it next month

01:03:42 ◼   ► when the theater's ready, like, theater's not ready.

01:03:44 ◼   ► Two, like, Apple wouldn't punt all this stuff

01:03:48 ◼   ► to a press release just because the theater's not ready.

01:03:51 ◼   ► So say that this was gonna be in the theater,

01:03:55 ◼   ► they didn't, it didn't get done,

01:03:56 ◼   ► and so they just like, just pushed it all out

01:03:58 ◼   ► on Apple Newsroom and The Verge got an exclusive.

01:04:00 ◼   ► Like, Apple, if they wanted to hold an event,

01:04:04 ◼   ► they would do it.

01:04:05 ◼   ► There's plenty of opportunity to do so,

01:04:07 ◼   ► they have done, they have rented a bunch of various places.

01:04:09 ◼   ► They could do a weird, private, like mountain lion thing.

01:04:12 ◼   ► Do you remember that?

01:04:13 ◼   ► Like, it's been in our show notes forever to talk about,

01:04:14 ◼   ► but they invited a bunch of people to like a hotel,

01:04:16 ◼   ► and like John Gruber and Phil Stiller sat down

01:04:18 ◼   ► and used mountain lion, like in a hotel room,

01:04:20 ◼   ► and then he wrote about it.

01:04:22 ◼   ► That's been a one-time thing, it was super weird.

01:04:25 ◼   ► But they can even do something like that.

01:04:27 ◼   ► So if they do an April event,

01:04:29 ◼   ► it's not gonna be on campus, I don't think.

01:04:31 ◼   ► At least the new campus, I guess it could be in town hall.

01:04:34 ◼   ► But I just,

01:04:37 ◼   ► I don't see them having a stage presence

01:04:41 ◼   ► in between all of this stuff and WWDC.

01:04:48 ◼   ► Like, if they do new iPads, that's fine,

01:04:50 ◼   ► but you're so close to when we're gonna see the new software,

01:04:53 ◼   ► like put them together, really build that case

01:04:56 ◼   ► that these iPads are meant for work

01:04:58 ◼   ► and look at all this great stuff we're doing

01:04:59 ◼   ► with our software to make them even more useful

01:05:01 ◼   ► for you as you work.

01:05:02 ◼   ► Like that's just too compelling to me to skip over.

01:05:05 ◼   ► - I can get on board with that story.

01:05:09 ◼   ► If that's how they do it, then fine.

01:05:11 ◼   ► I will begrudgingly continue to wait.

01:05:15 ◼   ► - Sure.

01:05:16 ◼   ► - I am just really, all right, okay.

01:05:18 ◼   ► - Let's do it.

01:05:21 ◼   ► - I'm just, I'm just, I'm getting frustrated

01:05:26 ◼   ► like everybody is, I'm getting frustrated

01:05:28 ◼   ► about the way that I feel and I'm getting frustrated

01:05:30 ◼   ► about listening to how everybody feels.

01:05:32 ◼   ► - Sure.

01:05:33 ◼   ► - Like it is a, I get annoyed when I talk about it

01:05:38 ◼   ► and I get annoyed when I hear it because it's just,

01:05:40 ◼   ► right now is just a time of uncertainty

01:05:45 ◼   ► and the reason that it upsets me and upsets everybody else

01:05:47 ◼   ► because we have so much personal stock in this company.

01:05:50 ◼   ► On ATP last week, Marco went deep

01:05:59 ◼   ► and kind of really, I think succinctly,

01:06:05 ◼   ► stated the case that he's been making for months

01:06:08 ◼   ► and was kind of just like,

01:06:10 ◼   ► and his ultimate end to the discussion was

01:06:16 ◼   ► If we go a whole year with the way that 2016 has been into 2017,

01:06:20 ◼   ► someone should be fired. Right.

01:06:22 ◼   ► That was his thinking and he was shut down for it. And you know,

01:06:26 ◼   ► like I don't know, I don't a hundred percent agree with that,

01:06:29 ◼   ► but I don't disagree with it. So like,

01:06:32 ◼   ► let's imagine best case scenario,

01:06:36 ◼   ► Apple struggling with something and they want to do everything that we want them

01:06:41 ◼   ► to do, but they can't, right.

01:06:44 ◼   ► There's something going on inside of the company that's stopping them.

01:06:47 ◼   ► If they as a company believe that that is wrong, and I understand the idea of the

01:06:54 ◼   ► shareholders and the stock price going up, like John's argument was very good,

01:06:57 ◼   ► like the stock price is going up, so why is it a problem? You know,

01:07:01 ◼   ► we just talked about some upgrades yesterday. They just be,

01:07:03 ◼   ► they keep the last week they've hit their,

01:07:06 ◼   ► they've broken their all time high on the stock three times, right?

01:07:09 ◼   ► Like things are good right now, but if they don't believe that,

01:07:13 ◼   ► Like if Apple believe like us, that this isn't what they want to be doing, then I understand

01:07:18 ◼   ► why the ultimate way to show internally to the company that this is not right is to fire

01:07:27 ◼   ► an executive.

01:07:28 ◼   ► Like that is how a corporation…

01:07:31 ◼   ► Calling for blood.

01:07:32 ◼   ► Yeah.

01:07:33 ◼   ► This is how a corporation shows its intent like this in that you make a sacrifice of

01:07:40 ◼   ► someone to show this is not how we do things and there has been some kind of hold up. We

01:07:48 ◼   ► assume that the forestall thing was that. Internally there were problems, people could

01:07:54 ◼   ► see them and stuff wasn't getting done the way they wanted. And then maps was a big screw

01:07:59 ◼   ► up so they ousted forestall as a way to show to the enthusiast press and to the people

01:08:06 ◼   ► inside of the company this is not how we run.

01:08:09 ◼   ► So who would you get rid of?

01:08:11 ◼   ► I'm not saying I want anyone to go.

01:08:13 ◼   ► But who would?

01:08:14 ◼   ► So Marco also made a good point.

01:08:17 ◼   ► It doesn't have to be a firing, but it's like a reshuffling.

01:08:20 ◼   ► And he used the App Store as an example, which is a perfect example.

01:08:23 ◼   ► The problems at the App Store wasn't working.

01:08:25 ◼   ► They moved it to Shilla, now the log jam is gone.

01:08:28 ◼   ► So let's, I don't know what it is, but let's say that they move something to someone, or

01:08:32 ◼   ► they bring someone in, or they move someone away.

01:08:34 ◼   ► They just make a change, which is like, we've made a change.

01:08:37 ◼   ► I don't say why the change is made, but they say we made a change. That is how you show

01:08:42 ◼   ► that something is broken. But the other part of it is, maybe there isn't anything broken.

01:08:51 ◼   ► That's the worry. That's the concern. That nobody feels like they've been given what

01:08:57 ◼   ► they want. Nobody feels like their needs are being fulfilled if you are a professional

01:09:03 ◼   ► Apple user and maybe this is just the new norm and that's the worry right like

01:09:08 ◼   ► the concern is nobody's gonna get what they want and that's what they want is

01:09:11 ◼   ► an iPhone they get over the one on iPhone they're gonna be fine and we all

01:09:14 ◼   ► want iPhones right we all want great iPhones I want the iPhone that we think

01:09:18 ◼   ► we're gonna get my hope right now is that this iPhone has been so freaking

01:09:22 ◼   ► hard to make that everyone's on it and they're gonna put it out and we're gonna

01:09:26 ◼   ► have an amazing iPhone and everything's gonna go back to normal that's what I

01:09:30 ◼   ► I want. But if it doesn't, then what does Apple want from that? If this is what they

01:09:35 ◼   ► want, then we're just going to have to deal with it, right? It will eventually become

01:09:38 ◼   ► our new normal. We all wait two to three years for any of our products to be updated, unless

01:09:42 ◼   ► it's an iPhone. If that's how it's going to be, fine, like I'll live with that, but I

01:09:47 ◼   ► just want to know what that is. And if that's not what it is, then Apple needs to make some

01:09:51 ◼   ► kind of display that they change in something, right? So that they're able to show most importantly

01:10:00 ◼   ► inside of the company to their people, this is not how we want to run our company.

01:10:06 ◼   ► Yeah, I don't disagree with any of that.

01:10:09 ◼   ► I think there's got to be frustrations on the part of Apple employees that Apple, the

01:10:18 ◼   ► company, is struggling to ship stuff.

01:10:22 ◼   ► And what's interesting is it's easy for us to get bogged down in specifics.

01:10:26 ◼   ► So like yes, they skipped a Xeon generation or two,

01:10:30 ◼   ► and yes, the Kaby Lake processors had issues

01:10:35 ◼   ► out of the gate so they haven't shipped them,

01:10:38 ◼   ► or yes, they're having issues with display panels

01:10:43 ◼   ► for the iPad, and it's easy to get bogged down

01:10:50 ◼   ► in all those details, and it could be

01:10:52 ◼   ► that just a lot of stuff went wrong at the same time.

01:10:55 ◼   ► - Right, that happens, right?

01:10:57 ◼   ► We're in a business, like it happens to us,

01:10:58 ◼   ► like things go off the rails and sometimes,

01:11:01 ◼   ► usually more than one thing at a time.

01:11:03 ◼   ► And it could be that we're just at the tail end of that,

01:11:07 ◼   ► and right, that something bad happened in late 2015

01:11:10 ◼   ► or early 2016 that they are still dealing with.

01:11:13 ◼   ► And I think part of that was the car thing, right?

01:11:17 ◼   ► The Project Titan, best we know, is dead,

01:11:19 ◼   ► or at least not nearly as ambitious as it once was,

01:11:22 ◼   ► and some of this may be reshuffling people back

01:11:25 ◼   ► after that. It may be that if this Bloomberg thing we're not talking about

01:11:29 ◼   ► but keep mentioning is true that you know people have been shuttled off to

01:11:33 ◼   ► work on augmented reality and other things are slowing down. The problem I

01:11:39 ◼   ► have with that though is look at look at the iPhone in 2005 and 6 and 7 and

01:11:46 ◼   ► they're working on it right till it was done. You know Steve Jobs is going around

01:11:49 ◼   ► like cherry picking the company's best people to work on the secret thing right

01:11:53 ◼   ► that they couldn't tell their spouses about.

01:11:55 ◼   ► If you read some of the stories now,

01:11:56 ◼   ► people would like, you would just come in

01:11:58 ◼   ► and your office mate would be gone

01:12:00 ◼   ► because they're working on secret iPhone stuff

01:12:02 ◼   ► in a secret lab somewhere.

01:12:03 ◼   ► Legitimately, that's how it was.

01:12:05 ◼   ► You may see them at lunch and be like,

01:12:06 ◼   ► "I can't tell you what I'm working on."

01:12:09 ◼   ► But Apple was still shipping stuff.

01:12:12 ◼   ► Apple actually made the move to Intel

01:12:15 ◼   ► right before they shipped the iPhone.

01:12:16 ◼   ► They were still producing stuff.

01:12:18 ◼   ► They were still firing on all cylinders.

01:12:22 ◼   ► For whatever reason, if Titan has been a distraction,

01:12:25 ◼   ► which I totally believe it has,

01:12:26 ◼   ► and now Titan, the car project, is now,

01:12:29 ◼   ► at best, seriously disbanded,

01:12:33 ◼   ► they're not building a car, I don't think.

01:12:36 ◼   ► Seems to be the reporting I've heard.

01:12:39 ◼   ► And they're working on augmented reality stuff.

01:12:42 ◼   ► Just what is different now?

01:12:44 ◼   ► Why can't they walk and chew gum at the same time?

01:12:48 ◼   ► That, I agree with you,

01:12:51 ◼   ► I agree with you that it seems like there's something more systemically wrong.

01:12:56 ◼   ► And I don't know, I doubt it's a single executive, right?

01:13:00 ◼   ► Like is it, you know, this doesn't come down to Phil Schiller, does it come down to Craig

01:13:04 ◼   ► Federighi?

01:13:05 ◼   ► Well, he's over software, so maybe not.

01:13:06 ◼   ► Does it come over, you know, some like VP of Mac Hardware somewhere?

01:13:10 ◼   ► Like I don't know.

01:13:12 ◼   ► But I agree with you and I agree with Marco.

01:13:15 ◼   ► And I will say on the front, like I've skipped episodes of every tech podcast I listen to

01:13:20 ◼   ► as this comes up because it is tiring to listen to you.

01:13:23 ◼   ► Because it makes me sad when I hear it.

01:13:25 ◼   ► Like I apologize for even bringing it up because I know it makes people annoyed

01:13:30 ◼   ► and angry and upset because this is something that we all really care about.

01:13:35 ◼   ► Right. It's our it's our passion.

01:13:36 ◼   ► It's our hobby. It's a thing that that we all have emotional ties to and a

01:13:42 ◼   ► constant sense of frustration doesn't make for fun entertainment.

01:13:46 ◼   ► Sure. Right.

01:13:47 ◼   ► And and yes, we're almost done with it.

01:13:50 ◼   ► - But it is how I feel though, right?

01:13:52 ◼   ► - No, I totally agree, man.

01:13:53 ◼   ► - I'm not gonna lie, you know?

01:13:55 ◼   ► Like, you know, I'm not gonna sit here and be like,

01:13:58 ◼   ► I'm totally fine with still using my 18 month old iPad

01:14:03 ◼   ► when I was used to having one every year.

01:14:05 ◼   ► - Right.

01:14:06 ◼   ► And like, I would have loved to have a decent Mac Pro option

01:14:09 ◼   ► when I bought my iMac.

01:14:10 ◼   ► - Yep.

01:14:11 ◼   ► - But it wasn't the case, so I bought an iMac.

01:14:12 ◼   ► And the, so now the proof is in the pudding, right?

01:14:18 ◼   ► If we have 2017, like you said, that looks like 2016,

01:14:23 ◼   ► then you gotta change something.

01:14:25 ◼   ► - Then I'm just gonna get used to it, right?

01:14:28 ◼   ► - Maybe, and that's a possibility.

01:14:31 ◼   ► It's possible this is the new norm,

01:14:32 ◼   ► and that would really be lame.

01:14:34 ◼   ► - But it's what we got.

01:14:36 ◼   ► - But it's what we have.

01:14:37 ◼   ► But my hope is that they're nearing the end

01:14:43 ◼   ► of whatever this was, and maybe the Mac Pro

01:14:45 ◼   ► doesn't survive this whatever that'd be a bummer but whatever but like you

01:14:52 ◼   ► should be able to update the iMac you know you should be able to these other

01:14:54 ◼   ► products and I'm hoping that we're towards the end of that and maybe this

01:14:59 ◼   ► weird non event event PR not PR argument is like the the tail end of it I hope it

01:15:06 ◼   ► is I really hope it is but so anyways so to wrap this up I think I think my final

01:15:15 ◼   ► thought on why no event and like you know the big picture is that I think

01:15:20 ◼   ► best-case scenario is we see new Macs in a very similar way as we saw this iPad

01:15:26 ◼   ► today so we see iMacs we see a MacBook you know if I'm gonna get crazy drunk

01:15:31 ◼   ► with power as a podcast host maybe say USB C Mac Mini I really said that

01:15:35 ◼   ► because my home Mac Mini is dying all of a sudden and that worries me but um so

01:15:40 ◼   ► So maybe we see new Macs with the press release in April, and we see new iPads as part of

01:15:47 ◼   ► a large narrative about iPad Pro users, iPad Pro software, iPad Pro operating system features

01:15:55 ◼   ► at WWDC.

01:15:58 ◼   ► That's what I'm hoping for.

01:15:59 ◼   ► Macs in April via press release, and a huge iPad is for work push in the summer.

01:16:06 ◼   ► And I would be so happy.

01:16:09 ◼   ► If WWDC 2017 is what WWDC 2015 was, right?

01:16:18 ◼   ► 9?

01:16:19 ◼   ► Then I will forgive all of this.

01:16:21 ◼   ► Sure.

01:16:22 ◼   ► And again, I'm only angry about what I'm seeing because part of the problem here is Apple's

01:16:27 ◼   ► secrecy.

01:16:29 ◼   ► You can make a lot of this go away if you want, right?

01:16:33 ◼   ► You should be upfront about things.

01:16:35 ◼   ► But I understand why they don't do that, right?

01:16:37 ◼   ► Because this is them.

01:16:38 ◼   ► This is the cult of personality thing or whatever it is.

01:16:43 ◼   ► This is their personality as a company.

01:16:45 ◼   ► Part of it is built around their secrecy.

01:16:47 ◼   ► So I get why you don't break it.

01:16:49 ◼   ► Apple is more open than they used to be, but they're open after the fact, right?

01:16:53 ◼   ► So the new MacBook comes out and then Phil Schiller goes on a speaking tour with Mashable

01:16:56 ◼   ► and everyone else about the engineering of the new MacBook.

01:17:00 ◼   ► They are more open that way.

01:17:01 ◼   ► What we haven't seen is Apple, Phil Schiller is the person for this because he's the one

01:17:07 ◼   ► who got on stage and said, can't innovate anymore,

01:17:10 ◼   ► I won't say it so you don't have to bleep it,

01:17:13 ◼   ► he should be the guy who's on the talk show or--

01:17:17 ◼   ► - Here.

01:17:18 ◼   ► - Here. - Open arms, Phil.

01:17:20 ◼   ► - Steven@relay.fm emailed me Phil.

01:17:23 ◼   ► I will record any time of day or night

01:17:24 ◼   ► to ask you a single question,

01:17:26 ◼   ► what is happening with the Mac Pro?

01:17:28 ◼   ► - No, iPad Pro.

01:17:30 ◼   ► - Well, no, he's the Mac guy.

01:17:32 ◼   ► - Oh man, I would love that, right?

01:17:33 ◼   ► Like we bring him on, like we only get one question

01:17:37 ◼   ► And everyone's waiting, and then I'm like,

01:17:38 ◼   ► "Where's the iPad Pro?"

01:17:40 ◼   ► And then everybody puts the show up.

01:17:41 ◼   ► - I would, yeah, I'd probably murder you.

01:17:44 ◼   ► He's the Mac guy.

01:17:45 ◼   ► The Mac is very clearly something that's close to his heart.

01:17:49 ◼   ► Apple should be open about what's going on

01:17:51 ◼   ► on that side of the coin too, right?

01:17:53 ◼   ► Like they're very happy now to have these huge press spreads

01:17:56 ◼   ► about we're doing this awesome stuff with Siri,

01:17:59 ◼   ► and look at all the stuff we've added.

01:18:00 ◼   ► Let's talk about HomeKit.

01:18:02 ◼   ► But they need to be more open about

01:18:05 ◼   ► when it's a bummer too.

01:18:07 ◼   ► And in that way, they are just the way they have been.

01:18:10 ◼   ► Do you remember just the vile and the bitterness

01:18:15 ◼   ► in Steve Jobs' voice at the Intenagate thing?

01:18:18 ◼   ► There's actually a line where he's like,

01:18:21 ◼   ► "Everybody wants a case?"

01:18:22 ◼   ► And he shrugs and he said, "Let's give him a case."

01:18:24 ◼   ► And you know every time he rehearsed that line,

01:18:27 ◼   ► he dropped the F-bomb in it.

01:18:28 ◼   ► - Yeah, yeah, yeah.

01:18:29 ◼   ► - He had to hold it back on stage

01:18:31 ◼   ► because the world is looking at him.

01:18:33 ◼   ► And that's like the only time

01:18:34 ◼   ► they've ever done anything like that.

01:18:35 ◼   ► And I think it's high time that Apple

01:18:37 ◼   ► deal with things more proactively.

01:18:39 ◼   ► Like, if Phil Schiller is on the talk show this week

01:18:42 ◼   ► and he says, "Look, we know it's been a long time

01:18:47 ◼   ► "for the Mac Pro, here's what happened.

01:18:49 ◼   ► "We made a mistake by skipping a Xeon processor

01:18:52 ◼   ► "and it turns out our design is like desperately flawed

01:18:54 ◼   ► "so we're redesigning it and it's not ready yet

01:18:56 ◼   ► "but there is something coming

01:18:58 ◼   ► "and we will tell you more in the summer."

01:19:00 ◼   ► Or if Craig Federighi is on an interview at The Verge

01:19:04 ◼   ► and people are like, "Why is the 12.9 inch iPad Pro

01:19:06 ◼   ► "18 months without an update?"

01:19:08 ◼   ► And he says, "Look, it's almost done.

01:19:11 ◼   ► "We ran into issue with the True Tone display of that size,

01:19:14 ◼   ► "or we're gonna make the smart connector better,

01:19:19 ◼   ► "so you can do a keyboard and more stuff

01:19:22 ◼   ► "and people will actually use it this time around.

01:19:24 ◼   ► "It's almost done, we're gonna have more

01:19:26 ◼   ► "for you in the summer."

01:19:27 ◼   ► That would be a huge break for Apple

01:19:29 ◼   ► and blood would boil within the company to do it,

01:19:32 ◼   ► but maybe it's time to do it.

01:19:33 ◼   ► I just find that sort of lack of honesty

01:19:38 ◼   ► about what's going on maybe even more frustrating.

01:19:42 ◼   ► It's more frustrating to me that the Mac Pro's

01:19:43 ◼   ► still in sale after the store refresh

01:19:46 ◼   ► than when it was still for sale yesterday,

01:19:47 ◼   ► because someone made the decision somewhere,

01:19:50 ◼   ► "Hey, boss, do you want me to pull this

01:19:51 ◼   ► "from the navigation?"

01:19:52 ◼   ► And someone said, "No."

01:19:54 ◼   ► Why?

01:19:55 ◼   ► Why was the answer no?

01:19:58 ◼   ► They know, they know how people feel.

01:20:01 ◼   ► They know how we feel.

01:20:03 ◼   ► And Tim Cook saying every now and then

01:20:08 ◼   ► there's new stuff for pros coming

01:20:11 ◼   ► is pointless when you release new products

01:20:16 ◼   ► that aren't for pros.

01:20:17 ◼   ► You do all this stuff today and there's nothing.

01:20:21 ◼   ► There's no hint of anything.

01:20:23 ◼   ► Then you're not making good

01:20:27 ◼   ► on the reason you did it, right?

01:20:29 ◼   ► Like we know why these things occur.

01:20:31 ◼   ► You post that thing to an internal job board

01:20:34 ◼   ► so it gets out to the world.

01:20:35 ◼   ► And if that's not why they're doing it,

01:20:36 ◼   ► then I don't know why they do it.

01:20:38 ◼   ► Not a job board, but like a message board, right?

01:20:40 ◼   ► Because they're trying to satiate people like me and you

01:20:45 ◼   ► who are upset, right?

01:20:47 ◼   ► People like our listeners that are upset,

01:20:48 ◼   ► that want to be able to give this company

01:20:52 ◼   ► the money we've given them every year for 15 years, right?

01:20:56 ◼   ► - Yeah.

01:20:57 ◼   ► we love their products, it's important to us, it's something that we want to do.

01:21:00 ◼   ► And I understand that everybody buys every year, and you don't have to buy every year.

01:21:04 ◼   ► There will be people that have been waiting for three years because they buy something

01:21:07 ◼   ► every two years, but they're waiting.

01:21:10 ◼   ► We hear from these people all the time on upgrade who are asking us, "When should

01:21:14 ◼   ► I update this old computer?"

01:21:16 ◼   ► And it's like, "Well, I can't tell you anymore because this company that used to

01:21:19 ◼   ► be incredibly on schedule with things isn't anymore."

01:21:24 ◼   ► And so it's like, okay, let's go through a change together, right? Let's all know that

01:21:30 ◼   ► our products come every two years now unless it's an iPhone. That's fine. But I just want

01:21:35 ◼   ► to know that. That's all. I just want to know that. I want to see that. I want to see that

01:21:41 ◼   ► the iMac is going to get an update. So I know that in three years time when I update my

01:21:46 ◼   ► iMac, like I know when I'm going to be able to do that, when I'm going to be able to plan

01:21:50 ◼   ► for that. I want to know if the Mac Pro is a product that I want in my future. I want

01:21:55 ◼   ► to know if the iPad is going to get the updates that it needs. The software that it desperately

01:22:01 ◼   ► needs to continue to make it the product that Apple want to make it. Right? Like, I'm

01:22:08 ◼   ► so sorry that I'm doing this. I apologize to all of you. But like, I'm angry. I'm

01:22:15 ◼   ► angry right now because I just I can't understand them I just cannot understand

01:22:21 ◼   ► them and and and the the silence at this point is is really freaking annoying

01:22:29 ◼   ► like it's really annoying you just did all this stuff today you just gave

01:22:33 ◼   ► embargoes to people just give someone a story anyone someone anyone anybody like

01:22:40 ◼   ► You just made an entire advertising campaign about why the iPad Pro is awesome.

01:22:47 ◼   ► I haven't had any software for it since 2015.

01:22:53 ◼   ► And I haven't had any hardware on the best device, the 12.9, for 18 months when there

01:22:59 ◼   ► is another product which you sell in the same line which has better hardware features which

01:23:05 ◼   ► you never gave to what should be the flagship of that product line.

01:23:12 ◼   ► Yeah.

01:23:13 ◼   ► If you want to find our show notes for this week, go to relay.fm/connected/134.

01:23:18 ◼   ► If you want to find Steven online, he is @ismh.

01:23:21 ◼   ► I am @imike, I-M-Y-K-E.

01:23:23 ◼   ► Thanks again to our sponsors for this week for supporting the show.

01:23:27 ◼   ► Once again, that is Text Expander from Smile, Eero and Squarespace.

01:23:30 ◼   ► Thank you for listening to this show every week.

01:23:33 ◼   ► We really appreciate it and I'm sorry, again, if I have annoyed or upset you.

01:23:41 ◼   ► I'm sure you feel the same.

01:23:42 ◼   ► So let's just all bathe in this together.

01:23:45 ◼   ► We'll be back next week.

01:23:46 ◼   ► Until then, say goodbye, Steven.