134: Minimum Viable Keynote
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From VLA FM, this is Connected, episode 134.
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Today's show is brought to you by TextExpander from Smile, Eero, and Squarespace.
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My name is Myke Hurley.
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I am joined by Mr. Steven Hackett.
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How you doing?
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We got some stuff to talk about today.
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Yeah, I think Federico's on a fainting couch somewhere today.
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He couldn't make it today.
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I think he fell down, he couldn't get up, and he'll be back next week.
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So, we should do some follow-up.
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I had one of those instances last week on the show where as I was saying something,
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part of my brain was doubting what I was saying.
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And turns out that that doubt was well placed.
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So we were talking, well, I was talking and the two of you were playing Zelda, about Thunderbolt
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ports on the MacBook Pro.
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And I said something about the 15-inch has limited PCI lanes, and so the Thunderbolt
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ports maybe aren't the same everywhere.
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So anyways, here's what's actually true.
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The 15-inch Thunderbolt USB-C Touch Bar MacBook Pro, you know, has four of those ports, and
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it delivers full performance on all four ports, which is great.
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So if you have a 15 inch MacBook Pro,
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the left side ports and the right side ports
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offer the same speed of data transfer.
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What I got wrong was the 13 inch
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Touch Bar 4 port MacBook Pro, the one that I have now.
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And the left hand ports are full sized,
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full speed I should say, but the right hand ports
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deliver all the same functionality,
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but they have reduced bandwidth.
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So the data transfer, if you're transferring
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over Thunderbolt 3, is a little bit slower
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those right-hand ports. My guess is that in the real world like I just don't see
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this being a huge problem. You know I've got this machine but like I'm not
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doing anything over Thunderbolt 3 directly right like I'm adapting out to
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other things that fall well within the speed cap. You know I'm not I don't have
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a Thunderbolt 3 raid that I'm using right that's like fully saturating that
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connection. I'd be curious if people are running into that or if you've read
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anything about it. I haven't even really read much about this out on the internet
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but there is a support article because that's what I do in the show notes that
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outlines all of this. I will say reading through this document it is perhaps the
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most confusing thing like ever to do with the Mac.
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It's got Thunderbolt 2 displays and accessories,
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you have standard USB stuff, you have HDMI,
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you can use VGA, like just all the stuff
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this port can do is great, right?
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That it is the sort of all in one,
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all encompassing port, like that's great,
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like that's the future, right?
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But it comes with all this fine print,
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like even in the chat room now they're saying
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You can't run two of the 5K displays
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on a single side of the 15 inch.
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You've gotta have one on the left and one on the right.
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So there are all these little things you have to be aware of
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if you're fully diving into this world.
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Now, would a Thunderbolt 3 iMac have the same problems?
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I don't know.
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Would a future 13 or 15 inch MacBook Pro
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have these problems?
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I don't know.
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But I can say that a professional desktop Mac,
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let's call it, I'm gonna make up this name,
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I'm gonna pull it out of thin air, the Mac Pro.
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I kinda like that name.
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If a Mac Pro were to exist with this stuff,
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I would expect that there would be enough
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horsepower behind it for all these ports to work the same
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and you could do anything you want to with them.
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So if you have one of these machines
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or you're thinking about buying one,
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check out this article.
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None of this is a showstopper.
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I've got the 13 inch touch bar.
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Again, it's been no problem for me,
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but I'm just using it as a notebook
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and plugging USB stuff into it occasionally.
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But anyway, so there's that.
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So a bunch of people emailed me about that.
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Thank you all.
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Like I said, it was one of those times on the show
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was like, I don't think this is what I'm saying
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is actually correct, but I can't do anything about it
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'cause I'm mid-sentence.
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So that's why we have follow-up, Myke.
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That's why we have follow-up.
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- Super Mario Run is coming to Android on March 23rd.
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It's for version two of the application,
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which launches on iPhone on the same day.
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There are new features, including new characters
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will be available, but I don't think
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there's any more information about that.
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They're just saying that's what's coming in version two.
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I'm interested to see if Nintendo will release any data
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about sales on Android.
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I just wonder how it will compare to the iPhone on iOS.
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I have no real hypothesis to it honestly,
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because iOS users on the whole seem to be frustrated
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by the in-app purchase.
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So I just wonder what that experience
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will be like on Android.
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So I'm keen to see stuff, you know,
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because as well with Androids you get in the Play Store,
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you get like a rough idea of how many times
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it's been downloaded, so we'll get that.
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And then kind of compounding that with reviews,
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I guess we'll get a similar idea as to how it will perform.
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But who knows, for all we know Nintendo is looking
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to change something about this with version two.
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But that's coming just in a couple of days here.
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On the same day, I think March 23rd is also when Samsung
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is having its event for the Galaxy S8 and S8 Plus,
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which they look very interesting.
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There's been a bunch of leaks going around and--
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- Yeah, we know all about that phone.
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- It is a really, really good looking phone.
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If you haven't seen it, I will put a link in the show notes
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to @EeveeLeaks, the most recent kind of leaks
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of what the phone is gonna look like.
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I remain very interested in the design
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of the new Samsung phones.
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- So yeah, so talking about new phones,
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I don't know, this is not a good segue here.
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Colorware, which you may be familiar with,
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they're the company that they take tech products
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and basically take them apart and paint them.
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It seems like a crazy business, but they are totally a thing
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and they have released what they're calling
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the iPhone 7 Plus Retro.
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So this is a iPhone 7 Plus, painted to look like a 1980s era Mac.
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Really it looks more like an Apple II or something even.
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But it is beige, it's got the little lines like the Snow White design, got the six color
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Apple logo on the back.
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They did an iMac like this maybe last year, we can find that maybe for the show notes
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Really incredible looking.
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It is expensive, it is a SIM-free 256 gigabyte phone,
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so that phone is normally $969 in the US.
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This phone is $1900, so a little bit of a premium there.
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But it looks awesome.
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Sometimes an article will happen or a story will break
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where like the entire internet needs to tell me about it
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and this was that story this month.
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Like I don't know, I'm still getting tweets about it
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even though I wrote about it a little bit.
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But it is pretty awesome looking and part of me, if I were just made of money, would
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be extremely tempted by it.
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Oh my god, I just found the iMac.
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They don't sell it anymore.
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I want the keyboard and mouse.
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Because they do that in the same colors.
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So flat out, right, this phone, this color-wear phone, is beautiful.
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That is so good looking.
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even just because like oh it's retro just like all of it just looks fantastic
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right like it looks really good so I wanted to put to our listeners if
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anyone's found a case that looks like this yeah let us know I want to see that
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I wanted to say right like would you buy this let's say it was a little bit less
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right let's say it was like 1200 1300 right which is push in what a plus
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costs. Sure. What if the unicorn phone will cost me? Yeah.
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Would you do something like this? Like if it wasn't, if it was like a
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couple of hundred dollars more? I mean like the part of me that loves old
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tech would say yes but like the pragmatic side of me says no just because
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it's like it's a weird thing like what happens if I drop it and break it
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or I need some sort of like repair on it right like what if it hisses? Oh god.
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Remember that? So no, I mean it's beautiful and it's like, you know...
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It's about a $900 premium. Yeah, but like I use a phone, like a phone for me needs
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to be really like pragmatic and the usability trumps all and if I had this I
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would be afraid of hurting it or just want to look at it right like have it on
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the shelf and like you know really like my phone is some days the most
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important computer in my life and I need it to function and I need to you know
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not be afraid of something happening to it.
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So I would say no, but boy does it look good.
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I would have a poster of it in a heartbeat.
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- Yeah, I do want a case.
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I need a new case.
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We might speak about this later.
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Apple released new cases today.
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New colors, right, along with some other stuff,
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which we'll just refer to collectively as stuff.
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And none of the new case colors really push my buttons,
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like the new silicon ones.
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So I need a new one 'cause mine's broken,
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So I'm in the market for a case.
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I don't have to get an Apple case.
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Like if anyone finds a case that looks like that,
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like I would get something like that.
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Otherwise I'm just going to go back down to sort of come root.
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Well, it'd be a future follow-up, I guess.
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- I guess so.
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Alright, so it is Tuesday the 21st of March 2017.
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As we record this, yesterday it became abundantly clear that Apple was going to put some new
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stuff on their website.
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The store was going down for maintenance.
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Hashtag web objects.
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Yeah, this is, I don't think, I mean I'm starting to believe now that they do this for the buzz.
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I don't know.
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Anyway, whatever it is.
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They add music to iTunes without iTunes going down.
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And apps, and you know, stuff can be added without there being a craziness.
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We're all expecting, I think, new iPad Pros, because they're effectively due at this point,
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maybe some Mac bumps as well.
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Maybe we'd see Thunderbolt C iMac.
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Especially, look, we've been speaking
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for weeks and weeks and weeks,
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and probably again next week,
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about this new iPad line,
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about this, you know, maybe a mini,
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there being like a new 10.5 inch Pro,
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but I think we're, I was at least expecting today
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to get a bump to the 12.9 to give it a true tone
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and maybe a new processor.
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Because that machine now, the iPad Pro 12.9 inch,
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is like 18 months old. It was introduced in September, last September, September 4. I'm
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very confused about calendars right now. But it's old. It was introduced with the 6s.
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So there you go. It's old.
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A year and a half old.
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But we didn't get any of that. But we did get some stuff. And I want to run through
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this stuff. So something that we'd heard rumoured that was coming was a product red iPhone 7.
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It is interesting to me thinking about this now that Apple has never done this before.
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There has been product red cases but not a red colourway. So there is a product red iPhone
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7 in the mix now. It is red aluminium with a white front. Now lots of people don't like
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of people do like that. I don't honestly I my feeling is all red that's what I
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want I don't think that either black or white looks any better than the other
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for my tastes I figure you just should just go all red I don't know why the
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colors need to have a white face on them but they do. Yeah well it's glass you
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know maybe they have an issue with that it matches someone in the chat room point
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out it matches the iPod touch. iPod touch yeah and I think that makes it
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- It's a little bit colored on the back.
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- A little bit, I don't like white on the front.
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I do really like the red,
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I really like the white Apple logo on the back.
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- Yeah, that's nice to know.
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- I think this is really nice.
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And you know, Product Red started with the iPods.
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There was, you know, iPod Nanos and then the Touch,
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but you're right, it's never come to a phone.
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And so I think that's pretty cool.
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- Yeah, so you know, it's there if you want it.
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I think if I was buying,
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I was buying an iPhone today I might do it. It would be in the running for me, right?
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Seriously because it's a fun new color. It's different. It is a color. I've wanted a color
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in the iPhone line for a while. The iPhone 7 with Product Red is $749 for 128 and $849
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for 256. The Plus is $869 for 128 gig and $969 for 256 gig. Basically these are the
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same price as the jet black which makes sense. So that's that. If you want it you can get
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it. I don't know who wants it. I assume that there are people that will get it. But I don't
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know if... This just doesn't feel like the right time to be buying an iPhone basically.
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That's what's weird about it right? That it's mid-cycle. And it feels kind of mid-cycle.
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I'm on the buy page now for the iPhone 7 and you choose a model and it's all the other
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colors. Then up at the top there's a little banner saying, "Oh, it's available in red
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now too!" Apparently they didn't have enough time to get that integrated on the website.
00:15:50
◼
►
But it is, yeah, it's mid-cycle, right? We haven't seen this on the mainstream iPhone
00:15:56
◼
►
before. Are they trying to prop up sales, you know, in those later quarters of an iPhone's
00:16:03
◼
►
life? I think the reality is people upgrade phones year-round, right? The holiday quarter
00:16:08
◼
►
is the biggest, but people do it year-round and maybe they're trying to help that along
00:16:13
◼
►
a little bit.
00:16:14
◼
►
But I think it's nice.
00:16:17
◼
►
The question I have is will the red stick around so when the 7S comes out this fall,
00:16:22
◼
►
will there be a red one and will it be kind of integrated all at the same time?
00:16:24
◼
►
I think so too.
00:16:25
◼
►
I think it will definitely be there.
00:16:29
◼
►
But it is interesting too that it is the special edition.
00:16:34
◼
►
They're calling it the slug and everything on the websites,
00:16:37
◼
►
like iPhone 7 special edition.
00:16:38
◼
►
So I don't know.
00:16:40
◼
►
It's just really interesting.
00:16:44
◼
►
My gut says that, I mean they could have done this earlier,
00:16:50
◼
►
I think they could have always done it earlier,
00:16:51
◼
►
but I think they wanted it to be a little splashy
00:16:54
◼
►
in the spring, so I think this was planned out.
00:16:57
◼
►
And a little bit of a note, it's 128 or 256 gigs,
00:17:04
◼
►
there's not the base model to line up with the other phones.
00:17:07
◼
►
So it's a little bit unique in that.
00:17:08
◼
►
- It's the same with the Jet Black too though, right?
00:17:09
◼
►
Isn't the Jet Black only available in those two?
00:17:12
◼
►
I don't think you can get it in the lowest configuration.
00:17:14
◼
►
- I don't know, let's find out together.
00:17:15
◼
►
- I don't think you can.
00:17:16
◼
►
I think it only has those two options,
00:17:18
◼
►
like the higher pricing options.
00:17:20
◼
►
I'm gonna see if I can be the first person to say this.
00:17:23
◼
►
I mean, I don't even know if this is true,
00:17:26
◼
►
but I feel like I've heard it enough now
00:17:28
◼
►
that I'll mention it.
00:17:29
◼
►
This might sell really well in China 'cause it's red.
00:17:33
◼
►
and that might be good for Apple.
00:17:35
◼
►
They might just be like, great,
00:17:36
◼
►
let's put it in the mid-cycle.
00:17:38
◼
►
We might sell a bunch of them in China,
00:17:40
◼
►
and that will be really great for our earnings report.
00:17:43
◼
►
I'm not saying it's the reason they do it, right?
00:17:45
◼
►
Like it's great.
00:17:46
◼
►
I mean, I wanna underscore, like the reason they do this,
00:17:48
◼
►
the reason Apple's always done this
00:17:49
◼
►
is to benefit toward AIDS charities, right?
00:17:54
◼
►
The Product Red AIDS charity.
00:17:55
◼
►
That's what this is for.
00:17:57
◼
►
I haven't seen anything about how much money goes
00:18:00
◼
►
to Product Red,
00:18:03
◼
►
But I assume they put it at the high pricing
00:18:06
◼
►
so they were able to do that.
00:18:08
◼
►
They put it with their top tier pricing on the iPhone
00:18:10
◼
►
so they would have more money to be able
00:18:12
◼
►
to give to the charity.
00:18:13
◼
►
So honestly, I hope it does sell in good enough numbers
00:18:17
◼
►
and that Apple keeps doing it
00:18:18
◼
►
because you get to have a great looking phone
00:18:20
◼
►
and also benefit charity.
00:18:22
◼
►
It's a good thing, it is a good thing.
00:18:24
◼
►
It's just weird, it's weird, right?
00:18:28
◼
►
Now there is another color,
00:18:29
◼
►
when they already introduced another color,
00:18:31
◼
►
are known as more colors, all the iPhones change in different colors I guess. The iPhone
00:18:37
◼
►
SE also silently got a bump today, you cannot get 16 and 64GB anymore, it's now 32 and 128
00:18:46
◼
►
with the same pricing no other changes. Right, it's the same phone they introduced almost
00:18:50
◼
►
exactly a year ago, so it's got the A9, it's basically what the 6s inside. My wife's got
00:18:59
◼
►
I bought her one. She loves it. It's whole it's holding up really well
00:19:01
◼
►
Yeah, I think the SE is popular like I I do see them out and about
00:19:06
◼
►
It's hard to spot them unless they're not in a case, but I definitely know people who have them and who like them
00:19:12
◼
►
I'm not super shocked. We haven't seen a CPU bump. I think I think if this device sticks around it'll be a
00:19:19
◼
►
Two-year type deal, which is fine. I totally fine
00:19:23
◼
►
But yeah, I'm glad to see that capacity bump.
00:19:26
◼
►
So 32 or 128, give some people some breathing room
00:19:30
◼
►
who want a smaller phone but don't want to suffer
00:19:32
◼
►
having a smaller storage device for the same reason.
00:19:36
◼
►
- Yeah, I think what this might show,
00:19:40
◼
►
I mean, kind of what I think is that they don't consider
00:19:43
◼
►
the SE to just be a one and done.
00:19:45
◼
►
- Yeah, yeah, I don't think it is.
00:19:49
◼
►
I mean, I guess you could argue that they do this
00:19:52
◼
►
and then they never updated again.
00:19:54
◼
►
But I think the SE is gonna stick,
00:19:57
◼
►
you know, especially if the 7S and 7S Pro,
00:20:01
◼
►
like we've been talking about,
00:20:02
◼
►
are basically the phones we have now but updated,
00:20:05
◼
►
then there's still room in the lineup for the SE.
00:20:08
◼
►
And-- - Yeah, I think so.
00:20:10
◼
►
- I think that's fine.
00:20:12
◼
►
Do it every couple years.
00:20:13
◼
►
Keep it one revision behind.
00:20:17
◼
►
So in another year it'll be kind of, I guess,
00:20:21
◼
►
two year old internals or two and a half year old internals
00:20:23
◼
►
but the reality is like iOS devices age better than ever.
00:20:28
◼
►
I think it's fine, I'm not worried about the SE.
00:20:31
◼
►
- I wanna jump back one step to just give one last complaint
00:20:35
◼
►
about the red iPhone.
00:20:37
◼
►
- The home button ring is silver, it should be red.
00:20:40
◼
►
- It should be red.
00:20:41
◼
►
- It should be red, they match the colors
00:20:42
◼
►
on the other phones, you know.
00:20:44
◼
►
I've got a gold one, rose gold phone gets a rose gold one,
00:20:47
◼
►
silver phone gets a silver one,
00:20:49
◼
►
That should be a red ring around the Touch ID thing.
00:20:51
◼
►
Yep, agreed.
00:20:52
◼
►
That would look kind of like a boss to have red.
00:20:59
◼
►
Apple have made an app.
00:21:03
◼
►
This I've got, what was this?
00:21:05
◼
►
I remember this thing coming up a while ago.
00:21:09
◼
►
So there was a rumor in August of 2016, this is another case of Germin getting details
00:21:15
◼
►
but the picture wrong, I think, that they were going to work on a social network or
00:21:21
◼
►
a new app that would integrate with social networks.
00:21:27
◼
►
That's what this does, but it is not a social network.
00:21:31
◼
►
Clips is a tool to create something and send it to a social network.
00:21:36
◼
►
But this is a story—and we don't know that Clips is what he was writing about, but
00:21:40
◼
►
you can kind of assume.
00:21:41
◼
►
A lot of the details are kind of there.
00:21:46
◼
►
But there's that.
00:21:47
◼
►
So Apple has been working on this.
00:21:50
◼
►
He was saying that it's going to signal a renewed push that relies heavily on video.
00:21:56
◼
►
Apple can leverage its cameras.
00:22:00
◼
►
Matt Panzareno just tweeted a minute ago that Clips is not about social, it's about the
00:22:04
◼
►
camera, that it's about pushing on that.
00:22:07
◼
►
Totally makes sense to me.
00:22:08
◼
►
This is a camera application.
00:22:10
◼
►
not a social network.
00:22:12
◼
►
- Yeah, it's to combine video clips, photos,
00:22:15
◼
►
and music together to create these little videos
00:22:17
◼
►
that you can share with friends through the Messages app,
00:22:20
◼
►
and as Apple calls out in their press release,
00:22:22
◼
►
or on stuff like Instagram, Facebook,
00:22:24
◼
►
and other popular social networks.
00:22:25
◼
►
There's a little video, there's real-time filters,
00:22:28
◼
►
and there's some interesting new filters,
00:22:30
◼
►
like a cartoon filter and stuff.
00:22:31
◼
►
It reminds me of an app called Comic Life.
00:22:33
◼
►
Do you remember Comic Life?
00:22:34
◼
►
- Oh yeah, you would throw a picture in it,
00:22:36
◼
►
and it would make it look like dithered and stuff,
00:22:39
◼
►
all sorts of fun effects. Yeah. Plask made it. Same company that made Skitch. You can
00:22:45
◼
►
still get it. It used to come pre-installed on Mac's Comic Life. Yeah dude, TBT. Look
00:22:53
◼
►
at me, I know stuff. See now, now we're getting into the history that I know, right? Like
00:23:00
◼
►
because this is... Weird bundled applications. We're just, as we move along the timeline,
00:23:05
◼
►
the stuff that I started on becomes history, right? Like it's over ten years ago now. Anyhow,
00:23:09
◼
►
So the focus is on making videos of these things.
00:23:11
◼
►
And there's text and emoji and stuff that you can put on.
00:23:15
◼
►
I want to read a couple of things from Apple's press release.
00:23:19
◼
►
- With live titles is one of the things
00:23:21
◼
►
that they've got in clips.
00:23:22
◼
►
Users can add animated captions and titles
00:23:24
◼
►
using just their voice.
00:23:25
◼
►
Captions are generated automatically as a user speaks
00:23:28
◼
►
and appear on screen, perfectly synced with the user's voice.
00:23:31
◼
►
That's fricking awesome.
00:23:32
◼
►
So you could be recording yourself.
00:23:34
◼
►
- Until Apple has no idea what you said
00:23:36
◼
►
and it just comes out nonsense.
00:23:37
◼
►
- Well, I'm going to assume
00:23:38
◼
►
that they're gonna get it right.
00:23:39
◼
►
The dictation stuff is good, right?
00:23:41
◼
►
The text dictation stuff is good, like I find anyway.
00:23:45
◼
►
Anywho, but I think it's pretty cool.
00:23:46
◼
►
So you would be saying something like, "Hey, look at me."
00:23:48
◼
►
And then it would say like, "Hey, look at me."
00:23:50
◼
►
I think that's kind of interesting.
00:23:53
◼
►
I like that.
00:23:54
◼
►
So I'm looking forward to trying it out.
00:23:56
◼
►
It's coming out in April with iOS 10.3.
00:24:00
◼
►
- Yeah, it's weird, right?
00:24:01
◼
►
- I don't really know why they announced it today.
00:24:04
◼
►
There's one other thing just for--
00:24:05
◼
►
- Filler. (laughs)
00:24:07
◼
►
- I guess so.
00:24:08
◼
►
When sharing these directly with your friends in the messages app, clips suggest who to
00:24:13
◼
►
share it with based on people who appear in the video using the face detection for photos.
00:24:17
◼
►
That's crazy.
00:24:18
◼
►
And it's kind of cool, I mean, I don't know what work you have to do to attach people,
00:24:23
◼
►
because you'd have to attach contacts to the faces.
00:24:27
◼
►
So yeah, but anyway, if you do that, that's kind of cool.
00:24:30
◼
►
But yeah, it looks like a fun way to make simple videos to share.
00:24:35
◼
►
I'm pleased that Apple is making tools
00:24:38
◼
►
and not trying to make their own network.
00:24:40
◼
►
I think that is a good, that's a good point.
00:24:45
◼
►
Yeah, it is a fundamental difference, right?
00:24:48
◼
►
So what Clips really is, like Clips,
00:24:52
◼
►
the way I'm thinking about it,
00:24:53
◼
►
is Clips could have been a panel in the camera app, right?
00:24:56
◼
►
Like you swipe over to all the different modes,
00:24:58
◼
►
it could have been there, and it would have been,
00:25:00
◼
►
like, it would have been fine.
00:25:02
◼
►
I think the reason it's separate is that,
00:25:04
◼
►
A, the camera app already has like a thousand things in it,
00:25:07
◼
►
but they want this to feel unique and fun and--
00:25:12
◼
►
- No, I'm totally cool with it not being in a camera app.
00:25:15
◼
►
- Yeah, I am too.
00:25:16
◼
►
I'm saying it could have been there, but it's not.
00:25:18
◼
►
That's great.
00:25:19
◼
►
But it's definitely not a social network, right?
00:25:22
◼
►
Like I can't scroll through this and see,
00:25:24
◼
►
oh, this is the clip that Myke made.
00:25:25
◼
►
This is the clip that Federico made.
00:25:28
◼
►
This is a clip that someone else made.
00:25:30
◼
►
This is, I am creating something in here
00:25:32
◼
►
and I am pushing it out to the world via Instagram,
00:25:35
◼
►
or it'll even go into Snapchat.
00:25:36
◼
►
And honestly, so this morning, you know this,
00:25:41
◼
►
I was running some errands and some family stuff
00:25:43
◼
►
this morning and this news was breaking
00:25:46
◼
►
as I was kinda out doing stuff.
00:25:48
◼
►
And my first concern was,
00:25:50
◼
►
oh no, they made an app that sounds,
00:25:54
◼
►
just in reading the headlines on Twitter,
00:25:57
◼
►
it sounds like how you describe Snapchat to your dad
00:26:00
◼
►
and they made that, right?
00:26:01
◼
►
Like that's what I was really afraid of.
00:26:04
◼
►
But I don't think it's that.
00:26:05
◼
►
I think this is something that, it feels appley in a way.
00:26:10
◼
►
Like looking through these screenshots and like seeing how the UI is.
00:26:13
◼
►
It feels like an Apple app.
00:26:15
◼
►
I think there's a, I think, I mean we haven't used it, but I think there's going to be a
00:26:17
◼
►
lot of fun and whimsy in it, which is great.
00:26:21
◼
►
And then I get to choose what I do with this.
00:26:22
◼
►
If I make these and I just save them to my camera roll and never share them, totally
00:26:27
◼
►
Apple doesn't care.
00:26:28
◼
►
If I make these and just put them on Instagram, which is what I'm going to do because I don't
00:26:30
◼
►
understand Snapchat because I'm old. That's fine too. Like it's just a creation
00:26:34
◼
►
tool and some of Apple's best apps are that, right? Like if you look at on the
00:26:41
◼
►
Mac and on iOS you know these little apps like like music memos right like
00:26:45
◼
►
it's not a full-blown editor you just kind of make some stuff and send it out
00:26:48
◼
►
to GarageBand or Logic later and it's a great tool for that. I view this as that
00:26:54
◼
►
sort of thing right it's just it's a toolbox to play in and then I can share
00:26:58
◼
►
it wherever I want. Yeah I'm looking forward to playing around with it. I think it's one
00:27:05
◼
►
of those things where this looks like a fun little app but just like it was released at
00:27:10
◼
►
the wrong time because I was already in a bad mood. Right? Like we were all waiting
00:27:15
◼
►
for stuff to drop and then it's like hey we've got this app that we're launching in a month.
00:27:19
◼
►
And I was like eh it just seemed a bit strange to me. But one thing we did get, something
00:27:23
◼
►
that always makes me happy is new Apple Watch bands. There's a bunch of new colors so they're
00:27:28
◼
►
There are new sport and leather colours, so just straight up colours also in the Hermes
00:27:33
◼
►
There's some new colour options.
00:27:36
◼
►
You can now buy the Nike bands separately if you want them, so the ones with the holes
00:27:42
◼
►
I actually really like the one that they call Platinum and White, which is grey and white.
00:27:46
◼
►
I think it's a really good looking band.
00:27:48
◼
►
But the thing that I'm most interested in is new nylon bands and for the first time
00:27:53
◼
►
They have some bands that have three colors on them rather than two so they're in stripes.
00:27:59
◼
►
The orange, the berry, the red and the pollen and also the Tahoe blue they're all like that
00:28:05
◼
►
they all have like different shades on them. So I expect that I will get one or two of
00:28:10
◼
►
these because I really love the nylon bands I find them really comfortable and I think
00:28:15
◼
►
that these are some fun and interesting new colors. There's also a midnight blue which
00:28:19
◼
►
I really like which is just one color but I like the midnight blue the
00:28:24
◼
►
midnight blue is what I have a bunch of stuff in like I had a sport bounder that
00:28:29
◼
►
my current case my broken case is a midnight blue so I like that color a lot
00:28:32
◼
►
I think I like the red and the pollen the most or the orange is good too but I
00:28:37
◼
►
think I like the red and the pollen the most yeah I will say too about the Nike
00:28:40
◼
►
plus band so my series 2 watch is actually a Nike plus watch and oh really
00:28:46
◼
►
Yeah. You can't lie to yourself. Well I just... Look at you. It was what they had in stock.
00:28:51
◼
►
Uh-huh. Why do you... He's never mentioned that before. I don't know. Secrets. It's no different.
00:28:55
◼
►
Like there's a watch face and... which is hideous. And what's on the band? You've got the band. So
00:29:01
◼
►
I've got the band. So I don't... when I got it I was like I just put the band away. Like I wear
00:29:06
◼
►
the regular sport band. I have a NATO watch band which I reviewed on 512. I don't think we talked
00:29:10
◼
►
about on the show, but it's a great band.
00:29:12
◼
►
We'll put a link to that in the show notes.
00:29:13
◼
►
The thing about the Nike band though
00:29:17
◼
►
is it is super lightweight.
00:29:20
◼
►
Because it has all those holes punched in it,
00:29:21
◼
►
it looks goofy, I don't really care for the way it looks.
00:29:24
◼
►
But it weighs nothing.
00:29:26
◼
►
And I have actually been wearing the Nike+ band
00:29:30
◼
►
when I work out.
00:29:31
◼
►
Because it's so light and punchful of holes,
00:29:34
◼
►
it feels really good, but it doesn't get sweaty.
00:29:36
◼
►
So I'm sure anyone who wears the nylon,
00:29:38
◼
►
or the rubbery sport band knows this.
00:29:41
◼
►
Like if you sweat in it, it's kinda gross
00:29:44
◼
►
because it's like a solid chunk of rubber
00:29:45
◼
►
and it's your skin and like you have to wash the thing off.
00:29:47
◼
►
But all the holes in it make it much cooler to wear.
00:29:52
◼
►
So I don't like wearing that band walking around,
00:29:54
◼
►
but if I'm working out or if I'm going on a bike ride,
00:29:57
◼
►
I really like it for that.
00:29:58
◼
►
So if you work out a lot on your watch,
00:30:01
◼
►
check out the Nike+ band.
00:30:02
◼
►
Like the looks may not be for you,
00:30:04
◼
►
but it's extremely functional and it's extremely comfortable.
00:30:07
◼
►
it's more comfortable than the regular rubbery one
00:30:10
◼
►
because it's so much softer, it bends so much better.
00:30:12
◼
►
I'm a big fan of it, so I'm glad they're doing that
00:30:17
◼
►
where you can just get one.
00:30:19
◼
►
The one I have is the black one,
00:30:22
◼
►
but the, yeah, that white one, or the gray and white one
00:30:26
◼
►
looks really good too.
00:30:27
◼
►
If I were to pick up a second one,
00:30:28
◼
►
that'd be the one I would do.
00:30:30
◼
►
- We're learning new things.
00:30:32
◼
►
I saw something from Marco last night,
00:30:33
◼
►
which was kind of funny, he sent out a tweet,
00:30:35
◼
►
which I think maybe only Marco would know this.
00:30:39
◼
►
He said it would be amusing for Apple
00:30:41
◼
►
to launch new watch bands on day one of,
00:30:43
◼
►
I'm gonna say this is called Bezelworld,
00:30:45
◼
►
the watch industry's biggest annual event of new releases.
00:30:51
◼
►
And it just made me laugh.
00:30:52
◼
►
It's like, this is like when we say,
00:30:53
◼
►
"Oh, they release things to CES."
00:30:55
◼
►
But yeah, it really made me smile.
00:30:59
◼
►
Like Marco's watch knowledge is helping keep informed
00:31:03
◼
►
for all of us about Apple Watch band timed releases.
00:31:06
◼
►
- Yeah, what's this, yeah, so I followed,
00:31:09
◼
►
someone replied to him on Twitter,
00:31:11
◼
►
is it Hodinkee, is that how you say it?
00:31:12
◼
►
- Yeah, that's like, that's the big watch company
00:31:15
◼
►
who CEOs Kevin Rose.
00:31:18
◼
►
- Yeah, it's like the big watch, like they have a huge blog
00:31:20
◼
►
and like on the top of their blog is the Hermes,
00:31:23
◼
►
like their new straps and photos of them
00:31:25
◼
►
and the colors and everything.
00:31:27
◼
►
Yeah, so Apple, you know, we, I at least,
00:31:30
◼
►
speak for myself, I sometimes forget that Apple is playing so much in the
00:31:35
◼
►
fashion world with this. A, they've toned that down, right? I remember when
00:31:38
◼
►
the Apple Watch launched and they invited a bunch of fashion bloggers
00:31:42
◼
►
and they were set up in Paris, right? It was a little weird. They've
00:31:46
◼
►
dialed that back, but with this edition of the Watch, they are still in that world.
00:31:50
◼
►
And so they are there, they're showing it off. And I think it's great.
00:31:55
◼
►
I think what Apple's done, I think, so the first generation of Watch,
00:31:59
◼
►
they tried really hard to like span that gap, right?
00:32:02
◼
►
So you had a sport watch and you had a gold one
00:32:03
◼
►
that was whatever it was, $17,000 or whatever.
00:32:07
◼
►
And they don't have that anymore.
00:32:08
◼
►
Like the most expensive one is that white ceramic one
00:32:10
◼
►
that you and I lust after so much.
00:32:12
◼
►
Talking about things that are impractical to spend money on,
00:32:15
◼
►
that watch, man, whew, I'm telling you.
00:32:18
◼
►
- It's tough times.
00:32:20
◼
►
- I'll just be honest with you and our listeners.
00:32:22
◼
►
If my, like my book sold really well,
00:32:26
◼
►
but if it had sold, if I had a benchmark
00:32:28
◼
►
that didn't quite hit that I was thinking about buying that watch as a gift to myself
00:32:31
◼
►
for the book. So go buy that book and I can go buy a new watch.
00:32:36
◼
►
You already spent extra on the sport Nike one.
00:32:40
◼
►
So, you know.
00:32:41
◼
►
So, yes, so it's good. It did great. Thank you for buying it. I'm not complaining.
00:32:47
◼
►
What I haven't been talking about anymore. Anyways, so Apple has dialed that back a little
00:32:50
◼
►
bit with their SKUs, but I think that they're doing a better job, like having these bands,
00:32:57
◼
►
Was it twice a season, like spring and fall collections?
00:33:00
◼
►
Turning them over, changing them out, so adding the nylon band was huge.
00:33:04
◼
►
A lot of people wanted that.
00:33:06
◼
►
It's not high fashion, right?
00:33:07
◼
►
It's just something that normal people want, and they responded to it.
00:33:10
◼
►
And changing these colors and changing the way they look, I think they're getting that
00:33:15
◼
►
And I think it keeps people interested.
00:33:18
◼
►
People like you and me who I own, I don't even know how many, like four or five watchbands
00:33:22
◼
►
None of these new colors really jump out at me, so I'm probably going to skip them.
00:33:25
◼
►
but every six months I know there may be something that catches my eye.
00:33:28
◼
►
I think that's great.
00:33:30
◼
►
Alright, we have more stuff.
00:33:33
◼
►
Today's show is brought to you by Eero.
00:33:36
◼
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These days everything in our homes require an internet connection.
00:33:39
◼
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We have speakers, we have canisters that have voices in them, we have thermostats, light
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bulbs, front door locks, security cameras, basically everything in between.
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I imagine I have close to if not 100 things in my home that want to find the internet.
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These days we're increasingly using services like Netflix, Hulu, Spotify, iTunes. We're
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streaming content, we're downloading large files, we're downloading video games, we're
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playing games online. Wi-Fi is the foundation for all of this in our homes. We're dependent
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on it. But Wi-Fi connections can be inconsistent, slow and unresponsive at best at times. To
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To get the best possible connection in your home you will want a distributed system that
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you can then provide your whole home with a connection all over.
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This has been really expensive to do in the past but not anymore with Eero.
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And Eero is making it even cheaper which I'm going to talk about in a minute but with Eero
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you are able to install an enterprise grade wifi system in your home in just a few minutes.
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Each Eero has two radios inside, it keeps your connection fast and everything in sync.
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It's not just an extender, this is all on one network so you're not switching from
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network to network depending where you are in the home. It's one network and it keeps
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a consistent connection for you no matter where you are. You just download the Eero
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app on your iOS and Android devices. It walks you through the setup of the process step
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by step and then this app will let you manage your network from the palm of your hand at
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any time. You'll know how many devices are connected and also the internet speed you're
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getting from your provider as well. Now Steven you I know have some Eero's at home and I
00:35:10
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just kind of wondered if you had any thoughts about this.
00:35:14
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I think where they really win is that easy setup.
00:35:17
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You know, it's easy to hold up like the Apple Airports as being easy setup, but this really
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redefines it.
00:35:23
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So you don't have to be super nerdy.
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Like you could ship these to somebody and they just open the iPhone app and follow the
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directions and they've really made it super simple not only to set up but understand what's
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going on, right?
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So many of these routers have like complicated configuration screens and they're full of
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You have to understand like what you know what a NAT is and stuff like.
00:35:43
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takes care of all that and it's the ease of use is so much like an Apple product
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and I mean that in like the highest sense of praise that you can understand
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what's going on you can set it up without a computer science degree and
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you can feel confident that you set it up correctly right that it's not doing
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weird things because it's just a very straightforward process. The average US
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home is easily covered by about two or three Eros so they sell a three pack and
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that's a good starting point you can add up to ten in total and if you need to
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return any of them, maybe you buy a 3 pack and you only need one or two. They have a
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30 day money back guarantee so you can just return them if you have to.
00:36:21
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Eero is the original whole home wifi system and they are just celebrating their first
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birthday so along with this they are permanently lowering the price of the Eero. You can get
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a 3 pack now for $399 which is $100 off the original price or a 2 pack for $2.99 which
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is $50 off and you can get Eero at this low price now from either Eero.com, Best Buy or
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Amazon. They've lowered the price everywhere, you don't need to code anymore, just go to
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any of those places, Eero.com, Eero.com, Best Buy or Amazon and you'll be able to benefit
00:36:53
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from this new lower price. Thank you so much to Eero for their support of this show and
00:36:59
◼
►
The iPad Air 2 is now the iPad. Apple are doing this again. You remember they did this
00:37:09
◼
►
before? They decided that they were just going to call the iPad 4 or something. Just iPad.
00:37:14
◼
►
Just straight up like retconning the entire thing. So we now have just iPad. We're going
00:37:20
◼
►
to have to work out how we refer to this. I don't know what it is yet. I will wait for
00:37:25
◼
►
Marco to come up with some kind of name I guess as he has been wont to do in recent
00:37:30
◼
►
times. Maybe we could just call it the iPad disappointment.
00:37:33
◼
►
Wow. Because that's how I feel today. I was looking
00:37:36
◼
►
for iPad Pros. You're feeling how professional Mac users
00:37:39
◼
►
have felt for a year and a half. Welcome. I am a professional iPad user, you know, and
00:37:44
◼
►
I didn't get what I wanted today. This is a cheaper iPad which is good. It starts at
00:37:51
◼
►
$39, 32 gigabytes. The Air 2 was $4.99 for 16. So it's a much better deal. Basically
00:38:00
◼
►
what this iPad has got, the only new feature, the only new thing it's got is an A9 chip.
00:38:06
◼
►
The Air 2 had an A8X chip. We now have an A9 chip in this new iPad. And because of this,
00:38:15
◼
►
I expect is thicker and heavier. So the dimensions and weight are about the same as the original
00:38:22
◼
►
Air. So the new iPad is 7.5mm in thickness as opposed to 6.1 that the Air 2 had and it
00:38:31
◼
►
weighs 469 grams instead of 437 grams. There's no chamfer bezel which Steven has written
00:38:39
◼
►
in a document he thinks is an improvement.
00:38:42
◼
►
Yeah, the shiny edge has always bugged me.
00:38:46
◼
►
Well the photos on the webpage show that it has the shiny edge so I don't know where
00:38:51
◼
►
No, no, no, no, the presser photos it looks just like the SE, like it's just the same
00:38:55
◼
►
aluminum on the back.
00:38:56
◼
►
Oh, I see what you mean, it doesn't have like an additional shininess to it.
00:39:01
◼
►
I see what you're saying.
00:39:02
◼
►
Yeah, it's just like the SE, I think, best I can tell from the photos.
00:39:06
◼
►
Yeah this is an interesting iPad.
00:39:11
◼
►
I think, so the price is super aggressive, right?
00:39:15
◼
►
$329 for an iPad that is basically as up to date
00:39:19
◼
►
as an iPad is today.
00:39:21
◼
►
- For 32 gigs of space.
00:39:23
◼
►
So a couple of weeks ago, I think it was on ATP,
00:39:29
◼
►
someone, some podcast or somewhere,
00:39:32
◼
►
they were talking about education only hardware,
00:39:35
◼
►
like the EMAC or my beloved Power Mac G3 all-in-one.
00:39:39
◼
►
I think it was ATP, 'cause Syracuse had mentioned
00:39:41
◼
►
that computer, and he and I are the only two people
00:39:42
◼
►
that know it exists.
00:39:43
◼
►
And the idea was like, well, there's not an iPad for that.
00:39:47
◼
►
For a long time, Apple was selling the iPad 2.
00:39:49
◼
►
Remember that thing?
00:39:50
◼
►
It never died.
00:39:51
◼
►
They just kept selling it until, I think sometime
00:39:55
◼
►
like a year and a half ago.
00:39:57
◼
►
And it just got cheaper and cheaper, but it was old.
00:40:00
◼
►
And some would argue that it held back iOS,
00:40:02
◼
►
it held back feature requirements and that sort of thing.
00:40:06
◼
►
This new iPad is not that.
00:40:09
◼
►
It is-- we'll see how long it goes before they update it,
00:40:11
◼
►
but it is up to date.
00:40:13
◼
►
It has modern tech in it.
00:40:16
◼
►
The A9 is a great processor.
00:40:19
◼
►
It's what's in the iPad Pros right now.
00:40:21
◼
►
I think they have the A9X, but it's on par, more or less,
00:40:25
◼
►
with what we have.
00:40:26
◼
►
And the price is so good.
00:40:28
◼
►
The first thing I think about this is that it's for education.
00:40:31
◼
►
We're going to get into that in a minute.
00:40:34
◼
►
But it sort of replaced a little bit, I think,
00:40:37
◼
►
the iPad Mini for families.
00:40:38
◼
►
And maybe that's just my perspective as a parent,
00:40:40
◼
►
but I was not gonna buy a $409 iPad for my kids to use.
00:40:45
◼
►
But a $329 iPad that I can sync more movies on
00:40:48
◼
►
is much more compelling.
00:40:50
◼
►
And the iPad Mini 4 is only available in one SKU now.
00:40:55
◼
►
You can get 128 gig model for 399.
00:40:58
◼
►
The Mini 2 is dead.
00:41:00
◼
►
I think the iPad Mini's done.
00:41:01
◼
►
Like I think the iPad Mini 4 is still around,
00:41:04
◼
►
but it didn't get an update today.
00:41:07
◼
►
don't think it's I don't think it's
00:41:10
◼
►
really going anywhere. I think the
00:41:11
◼
►
future of the iPad mini is dark and
00:41:14
◼
►
maybe this new iPad without any other
00:41:16
◼
►
name just iPad is the answer. Maybe this
00:41:19
◼
►
is going to be that low-end model that
00:41:21
◼
►
sort of scoops up all those other users.
00:41:23
◼
►
Scoops up education, scoops up people who
00:41:25
◼
►
want it for their kids or for a family
00:41:28
◼
►
member or if you just want a cheap iPad.
00:41:31
◼
►
Right? If you want an iPad that's still good.
00:41:33
◼
►
It's got good cameras. The chat room is saying it's the
00:41:35
◼
►
the same cameras as the iPad Pro 12 inch? Sure. Like that's a compelling product and
00:41:44
◼
►
I think even though you and a lot of other people wanted updated iPad Pros, I really
00:41:49
◼
►
want that 10.5 inch model to be a thing. I don't think it's fair to this iPad to like
00:41:55
◼
►
dump on it because we're sad about the others. I think this is a great device.
00:42:00
◼
►
You can say that but it's not how I feel Steven. You can't tell me how to feel.
00:42:03
◼
►
- I can't, well, I understand, right?
00:42:07
◼
►
Believe me, believe me, I understand.
00:42:11
◼
►
But I think on its own, this is a great product.
00:42:18
◼
►
- I think what's really, I think what's interesting
00:42:22
◼
►
about it is that the price is so much lower.
00:42:25
◼
►
In a world where it's easy for us to point
00:42:27
◼
►
to many examples of Apple raising their prices
00:42:30
◼
►
or tweaking things to get their, you know, ASP up higher,
00:42:33
◼
►
this flies in the face of that.
00:42:35
◼
►
- Yeah, no, it is an aggressive push,
00:42:39
◼
►
I think, primarily to education.
00:42:40
◼
►
And I saw Fraser Spears call it
00:42:44
◼
►
the iPad Education Edition.
00:42:46
◼
►
I had somebody tweet at me,
00:42:48
◼
►
I wanna see if I can find their name
00:42:49
◼
►
so I can credit them,
00:42:50
◼
►
'cause I thought it was kind of funny,
00:42:52
◼
►
to just call it the E-Pad,
00:42:53
◼
►
which I kinda liked.
00:42:55
◼
►
- I think you have to be plastic.
00:42:58
◼
►
- Yeah, E-Pad, lower case E.
00:43:02
◼
►
And I saw Ben Bajarian tweet that Apple are offering this iPad to education at $299.
00:43:07
◼
►
So they've been very aggressive with it.
00:43:10
◼
►
And when I was going on my big iPad model numbers and all of that thing a few weeks
00:43:16
◼
►
ago, I had somebody write in to me to say that like a lot of education areas, a lot
00:43:21
◼
►
of schools were waiting for this iPad.
00:43:26
◼
►
And not only have Apple introduced an iPad that fits them, they've also done it at a
00:43:31
◼
►
lower price. So this may push some turnover in education space. I'm interested to see
00:43:37
◼
►
what Fraser Spears has to say about this in more depth. So I assume he'll talk about this
00:43:42
◼
►
on his podcast Out of School. But he is also the host of Canvas and Relay FM. So there
00:43:49
◼
►
might be something on there too. But yeah, I can see this being a really good product
00:43:55
◼
►
for the school market.
00:43:59
◼
►
I just think that my feeling about it is like,
00:44:02
◼
►
it isn't exciting, right?
00:44:05
◼
►
Like it's not an exciting product and
00:44:08
◼
►
I'm just worried, where's my excitement?
00:44:13
◼
►
Like, you know, I want my MTV.
00:44:16
◼
►
And I think that's how a lot of people are feeling right now
00:44:18
◼
►
and this is just another thing to that.
00:44:21
◼
►
And like, you know, I don't, please don't sustain to be,
00:44:23
◼
►
oh, no, you don't, my kids just feel like,
00:44:25
◼
►
I understand, right? Like I get it. I've been talking about it for two months. Where you been?
00:44:28
◼
►
Right, like I understand that feeling, but like this is just another drop in that bucket of frustration.
00:44:38
◼
►
Like what is Apple actually doing? Well, we don't know what I'm talking about today,
00:44:42
◼
►
but they're doing augmented reality apparently. The big question for me with this iPad,
00:44:47
◼
►
if you're not a school and you're not buying 30 of them for a classroom or 300 of them for a school,
00:44:53
◼
►
and you're walking in an Apple store and you want a 9.7 inch iPad you get you
00:45:00
◼
►
have two options at 32 gigs you have this thing for 329 and you have the 599
00:45:08
◼
►
9.7 inch iPad Pro what is the pencil and is the keyboard which are even more
00:45:18
◼
►
money because they're not they don't come with it right at I don't know you
00:45:21
◼
►
you know, you're gonna spend another $350 or more.
00:45:25
◼
►
Is that worth upgrading to the Pro?
00:45:28
◼
►
That seems like a really big gap to me.
00:45:29
◼
►
Now, you know, we can put on our conspiracy theory hats
00:45:33
◼
►
and say if there were supposed to be a new iPad Pro today
00:45:36
◼
►
or at some point there will be,
00:45:37
◼
►
the Pro 1 will move down to 499 and then this levels out.
00:45:40
◼
►
I think that's probably what will happen.
00:45:42
◼
►
But today, if you walk in an Apple store on Friday
00:45:44
◼
►
whenever these things ship,
00:45:46
◼
►
there's a huge gap between this iPad
00:45:49
◼
►
and the 9.7 inch Pro.
00:45:52
◼
►
And I just don't know if a normal average user
00:45:57
◼
►
who just wants an iPad, or this like theoretical person
00:46:00
◼
►
who we keep blaming on the iPad sales numbers being bad,
00:46:03
◼
►
or they still have an iPad 2 and haven't updated yet,
00:46:05
◼
►
say this finally does it for them,
00:46:06
◼
►
and I think it will for a lot of them.
00:46:09
◼
►
They're gonna spend this money,
00:46:10
◼
►
they're not gonna upgrade to the Pro.
00:46:12
◼
►
And I just find that a very interesting little phenomenon,
00:46:15
◼
►
little like hole in their product line,
00:46:17
◼
►
there's this huge gap and honestly I'm not sure the pro is worth it for most
00:46:22
◼
►
people like it's great like you and I both have the 9.7 inch pro it's my
00:46:26
◼
►
favorite iPad I've ever owned it's great but I don't know if it's so great it's
00:46:31
◼
►
worth the extra the extra dough and I'm very curious what the ASP does in the
00:46:35
◼
►
coming quarters that average selling price of iPads I bet it'll fall and I
00:46:40
◼
►
and I would imagine that this iPad will sell very well
00:46:45
◼
►
relative to other devices of its size.
00:46:51
◼
►
- Like the chat room's going off like thinness,
00:46:53
◼
►
true tone, speakers, like I get all that.
00:46:55
◼
►
Like the Pro is a better iPad,
00:46:57
◼
►
but I don't know if it's better in ways
00:46:58
◼
►
that people actually care about
00:46:59
◼
►
if they're just going to watch movies on it,
00:47:01
◼
►
which I know like y'all are different,
00:47:04
◼
►
but there are a lot of people
00:47:05
◼
►
that's just how they use iPads, right?
00:47:07
◼
►
And if you are just that consumer,
00:47:09
◼
►
If you're that type of consumer, those pro features aren't worth it.
00:47:13
◼
►
Now if you're not, if you're Myke or you're Federico or you're Jason Snell and you work
00:47:16
◼
►
on an iPad, like yeah, get the pro.
00:47:18
◼
►
It's totally worth the money.
00:47:20
◼
►
Lots of features.
00:47:21
◼
►
Maybe they'll update it later this summer.
00:47:23
◼
►
But I think for like the average consumer who is just consuming content on their iPad,
00:47:28
◼
►
how most iPads are used, then I think that it's, I think it's fine to go with this one.
00:47:36
◼
►
It makes sense as a machine.
00:47:37
◼
►
I get the machine, but I, as I say, it's not the supercomputer, and the supercomputer is
00:47:47
◼
►
the thing that they're pushing, and I do think that there is, I still think that there's
00:47:52
◼
►
a compelling thing for why the iPad Pro exists and why it's more expensive.
00:47:55
◼
►
I understand your point, but I don't think it's meant to be for everyone.
00:47:59
◼
►
I think the people that buy the iPad Pro are the people that want to replace their computer,
00:48:02
◼
►
like they are looking to replace their computer, and that's what it's for, that's what Apple's
00:48:05
◼
►
trying to build it into and I think it makes sense for that. Everybody else if
00:48:09
◼
►
like you just want a content consumption device you know if you want to watch
00:48:12
◼
►
Netflix and play video games this new iPad is perfect for you and that's the
00:48:17
◼
►
one you should be going. Yeah so maybe this is Apple acknowledging in a way the
00:48:23
◼
►
iPads dual nature. There are lots of people who are just doing content
00:48:30
◼
►
consumption on it. Yeah they shouldn't make all of the iPads pros they
00:48:34
◼
►
shouldn't do that. That is the right thing to do. Yeah, I think that's fair. I think
00:48:37
◼
►
we're saying the same thing and I think that that is, you know, every year or 18
00:48:42
◼
►
months Apple tries a new approach to the iPad and some of them have been really
00:48:48
◼
►
head-scratching and some of them have been more interesting than others and
00:48:52
◼
►
maybe this one is finally the one that sticks and maybe it, if this
00:48:57
◼
►
really is what this is, if they're saying look if you want a 9.7 inch iPad
00:49:01
◼
►
for this basic stuff, this is the one, but if you want some more stuff, if you're
00:49:05
◼
►
interested in that power user end of things, and we have this other product,
00:49:08
◼
►
it's more money but you get all these features for it, and that works for
00:49:11
◼
►
people, I think that's good. Like, in a way this is the least confusing iPad line
00:49:17
◼
►
we've had in a long time. You know, where you had the Air 2 and the Pro, you know,
00:49:23
◼
►
yesterday, the prices being much closer together, it was maybe harder to see
00:49:28
◼
►
those lines between them but I think maybe this makes it more clear even
00:49:32
◼
►
though there's that gap in the middle that I complained about maybe that's
00:49:35
◼
►
okay maybe yeah maybe it's fine as Kyle points out in the chat room Apple is
00:49:39
◼
►
making it abundantly clear with their taglines on the product pages iPad Pro
00:49:43
◼
►
supercomputer iPad flat out fun they are making it abundantly clear what they see
00:49:51
◼
►
these devices to be useful right so content creation versus content
00:49:56
◼
►
consumption. They are outlining that I think with their marketing message about what these
00:50:01
◼
►
devices are for. So look, I will underscore that this is a perfectly good device if that's
00:50:06
◼
►
what you're looking for. But I'm just frustrated because I was hoping to see something different
00:50:12
◼
►
today like many other people. The iPad Mini 4 is now only in 128GB at $399. It does feel
00:50:20
◼
►
like as you say Steven, it's maybe reaching the end.
00:50:24
◼
►
I think it is. Who knows what they would do in the 7.9 inch form factor if they ever do
00:50:32
◼
►
anything in the future. But the iPad mini 4 is maybe kind of being pushed out now and
00:50:41
◼
►
as I said the mini 2 is gone away. Yeah. And the Air 2 is gone too best I can tell. Yeah
00:50:47
◼
►
it is gone. Looking at the comparison models there's now, so it's also a simpler line
00:50:52
◼
►
up. Yeah it is. 12.9 Pro, 9.7 Pro, iPad and iPad mini 4. Like I'm glad they've gotten
00:50:59
◼
►
rid of that. I mean this cheaper price kind of fixes the problem that the Air 2 was holding
00:51:03
◼
►
on to so I'm glad for the simplicity. And again while I make jokes I prefer the naming
00:51:09
◼
►
this way. You know it's like I've been saying on the iPhone you've got a ditch numbers at
00:51:13
◼
►
some point. So just iPad, iPad mini, iPad Pro that works for me. Like it's tricky to
00:51:19
◼
►
to talk about when you're trying to reference them,
00:51:22
◼
►
but I really don't want iPad Pro 2.
00:51:24
◼
►
Like, just call it the iPad Pro.
00:51:27
◼
►
- To do it with Macs.
00:51:27
◼
►
- Exactly, they don't do this with the Mac line.
00:51:29
◼
►
It's just MacBook, MacBook Pro, like this is how it is.
00:51:33
◼
►
So like, I'm just gonna call it iPad
00:51:34
◼
►
and hope that everybody knows what I'm talking about, right?
00:51:37
◼
►
- Yeah, I mean, you know, my iMac is iMac 17,1.
00:51:42
◼
►
It does have that name, but it's hidden away.
00:51:44
◼
►
It's not the feature product marketing name.
00:51:49
◼
►
- Yeah, and then we have iPad Pro 12, iPad Pro 9.
00:51:53
◼
►
That's just how they are in inches,
00:51:55
◼
►
and that'll do for me.
00:51:57
◼
►
Nothing on the Mac.
00:51:59
◼
►
So USB-C, iMacs, and updated MacBooks,
00:52:02
◼
►
like the iPad Pros, they seem like something
00:52:05
◼
►
that should be here around now.
00:52:08
◼
►
We're gonna talk about this in a second.
00:52:10
◼
►
And the Mac Pro, now baby, she's hanging on.
00:52:14
◼
►
- It survived the store refresh.
00:52:17
◼
►
I remember with the iPod Classic a couple years ago
00:52:20
◼
►
when it finally went away, there was no announcement.
00:52:23
◼
►
They made a comment after they were pushed on it
00:52:25
◼
►
by the press, but basically they refreshed something else
00:52:28
◼
►
in the store, and the store came back up
00:52:29
◼
►
and the iPod Classic was just gone.
00:52:32
◼
►
- It's like silently taken out to pasture
00:52:33
◼
►
and no one really noticed except those people who cared.
00:52:37
◼
►
The Mac Pro is still there.
00:52:42
◼
►
it means something, I don't know what it means
00:52:44
◼
►
uh... it's still there and
00:52:46
◼
►
maybe WDC is it
00:52:49
◼
►
but I found it interesting that it was still there
00:52:51
◼
►
alright let's take our final break today and then we can maybe pontificate on
00:52:56
◼
►
and maybe hope for something else
00:52:58
◼
►
uh... today's show is also brought to you by Squarespace enter the offer code
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So alright, I'm looking at all of this, okay?
00:54:40
◼
►
All of these announcements.
00:54:43
◼
►
There's nothing here that they would have put on stage as the big thing.
00:54:47
◼
►
These are all like the stuff you mentioned.
00:54:50
◼
►
So let's look at this, right?
00:54:52
◼
►
Let's say that they announced a new iPhone.
00:54:56
◼
►
They would also say, "Hey, we've got it in this color."
00:54:59
◼
►
So there's no new iPhone, so you're not going to do it.
00:55:01
◼
►
If they announced new iPad Pros, they might say,
00:55:05
◼
►
oh, and hey, we're also doing this to the line.
00:55:07
◼
►
We're now, the iPad Air is now the iPad,
00:55:11
◼
►
and we're doing the iPad Mini 4, right?
00:55:12
◼
►
You'd announce those on some slides
00:55:14
◼
►
going through the overall announcements, right?
00:55:17
◼
►
There's no Macs, you know, watch bands,
00:55:19
◼
►
they come and go now when they talk about new cases
00:55:22
◼
►
and stuff, they just throw the watch bands in there
00:55:24
◼
►
when they're doing a, hey, we're doing an update
00:55:25
◼
►
on the watch.
00:55:26
◼
►
There's nothing in what we've seen today
00:55:28
◼
►
that they would build an event around.
00:55:30
◼
►
All of this stuff is like supplementary stuff
00:55:32
◼
►
to other product announcements.
00:55:34
◼
►
- Yeah, the only thing I could see,
00:55:36
◼
►
and I agree with you, is not like a headline or an event,
00:55:38
◼
►
but I would think that Clips, the new app,
00:55:42
◼
►
would benefit from a demo.
00:55:43
◼
►
- Yeah, and they would do that, 100%,
00:55:45
◼
►
like I agree with that, but they wouldn't invite press
00:55:48
◼
►
to come and see Clips.
00:55:49
◼
►
- Right. (laughs)
00:55:50
◼
►
- Which I know is not what you're saying,
00:55:51
◼
►
but they wouldn't do that.
00:55:52
◼
►
There's nothing in here that would be big enough
00:55:56
◼
►
to do even a town hall.
00:55:57
◼
►
Like these are all little things, right?
00:56:00
◼
►
I think even together, it doesn't really--
00:56:03
◼
►
- Last year's spring event where they did the iPhone SE
00:56:08
◼
►
and the iPad Pro 9.7, so it was kind of like,
00:56:12
◼
►
I think the joke was like,
00:56:14
◼
►
it's the event for smaller products,
00:56:16
◼
►
that felt like the minimal viable keynote, right?
00:56:20
◼
►
That it's an iPad Pro, you already know what an iPad Pro
00:56:23
◼
►
does, it's just smaller and we have True Tone now.
00:56:25
◼
►
And the iPhone SE, you know what a iPhone 5, 5S looks like.
00:56:30
◼
►
It's that again, but new internals.
00:56:35
◼
►
That was the backbone of that event,
00:56:37
◼
►
and that felt like, that feels really close
00:56:41
◼
►
to not being an event.
00:56:44
◼
►
I think this falls below that threshold for sure.
00:56:47
◼
►
I totally agree with you.
00:56:49
◼
►
Today on stage would have been weird, not enough.
00:56:54
◼
►
So, you know, we've been talking for this whole show about what we were expecting and what would go along with this, right?
00:57:00
◼
►
Which would be new iPad Pros and new Macs, you know, like updates to those lines. They are they are event worthy and
00:57:06
◼
►
You know, we've been talking the whole time about you know
00:57:10
◼
►
This 10.5 inch and there's been a lot of discussion about whether or not that's even gonna come now
00:57:17
◼
►
And we're not gonna talk about that today, but like whether it might be next year later this year
00:57:21
◼
►
But no matter what about that 10.5 there is still something in the iPad line that needs to be updated, right?
00:57:28
◼
►
They are gonna in theory update these products. They're also in theory gonna update the max, right?
00:57:33
◼
►
Like they were gonna put Thunderbolt 3 USB C on these
00:57:37
◼
►
Devices right like on the iMac hopefully on the MacBook as well, right?
00:57:42
◼
►
Because it's got it has USB C but not Thunderbolt 3 right? I've got that the right way around
00:57:49
◼
►
Yeah, currently so that they might do something there they might do some other speed updates
00:57:54
◼
►
Could we still see something in April? Could there still be an event before?
00:57:59
◼
►
WWDC I mean I still have a hope that there might be and
00:58:03
◼
►
That this was just stuff that they would have done in an event but decided to just put it out now. So there's something
00:58:16
◼
►
My thought on that is to look to the fall and so in the fall over the last couple of years
00:58:22
◼
►
They have changed
00:58:25
◼
►
direction so
00:58:26
◼
►
They would do a long time ago. They did
00:58:28
◼
►
Fall music events where they introduced iPods a lot of fun going in the holiday
00:58:33
◼
►
The iPhone took that over with the iPhone 4s they did that event in the fall and since then the iPhone has been in a
00:58:39
◼
►
September event
00:58:40
◼
►
very consistently you get bet money on it and
00:58:44
◼
►
They have had an October event
00:58:46
◼
►
several years now for other things and so things like the
00:58:51
◼
►
You know iPad updates or I think the retina iMac came out in October event two years ago
00:58:57
◼
►
They merged them right remember they had like that five-hour keynote where they did
00:59:00
◼
►
new iPhones and
00:59:03
◼
►
They did the Apple TV and then the 12.9 inch iPad Pro
00:59:07
◼
►
they did all of it together in one event and that seemed like too much and
00:59:13
◼
►
Didn't do that again. They're doing the to event track
00:59:16
◼
►
That works because both September and October have enough
00:59:22
◼
►
For an event right there's so much stuff in the fall. They their holiday quarters the biggest quarter
00:59:27
◼
►
they hold a lot of stuff for the fall or that's when the schedules are and
00:59:32
◼
►
with the exception of 2014 when the watch was basically the main event and the
00:59:36
◼
►
Remember that like the iPhone 6 and 6 6 and 6 plus are basically done within like 20 minutes
00:59:42
◼
►
It was super strange.
00:59:44
◼
►
But generally there's enough stuff there.
00:59:45
◼
►
They have two big piles of stuff
00:59:47
◼
►
and it divides into two eventually nicely.
00:59:50
◼
►
And thinking about the spring, that could be true.
00:59:54
◼
►
It could be that they had this stuff today
00:59:58
◼
►
and they got it out today
01:00:00
◼
►
and there's still enough left over for an event.
01:00:02
◼
►
But what's different, what I'm finally getting to here,
01:00:05
◼
►
is that there's not enough for two events in the spring.
01:00:08
◼
►
And so why not hold an event and then do all this stuff,
01:00:12
◼
►
you know, put clips in the keynote, which I think it desperately needs. I think people
01:00:15
◼
►
need to see what this app can do to really understand it and have, you know, the iPad
01:00:21
◼
►
be a 10 minute thing, have the iPad mini stuff be press release. It could have been one thing.
01:00:29
◼
►
And I just don't see in the rumors enough to justify like splitting it up in this weird
01:00:35
◼
►
way, because if they do an event and they did all this PR stuff today, that is a break
01:00:39
◼
►
from the norm. And that's not something Apple does very often or without good
01:00:43
◼
►
reason. So as I see what you're saying like and I understand like the desire
01:00:47
◼
►
for new hardware like I totally do but I don't think I could be wrong I'd love to
01:00:53
◼
►
be wrong but I don't think we're gonna see an event in April because they did
01:00:57
◼
►
this today and like what what how I read these these tea leaves is that they had
01:01:02
◼
►
some stuff they need that there was ready to go they want to get out the
01:01:04
◼
►
door it wasn't enough for an event so fine we don't do an event we have some
01:01:08
◼
►
press release stuff. We should point out, I think we mentioned it, but The Verge had a really nice
01:01:12
◼
►
article about clips. Apparently Lauren Goode got to use it for a little while
01:01:16
◼
►
so she had some hands-on stuff. And this other stuff will either be at WWDC or
01:01:23
◼
►
you know, sometime later.
01:01:27
◼
►
I just don't see it, I just don't see them doing it in April. Like I just don't see why would they
01:01:31
◼
►
divide stuff up like this. I don't know if there's a compelling reason that I
01:01:35
◼
►
can think of today that would justify a full event in a couple of weeks
01:01:40
◼
►
potentially plus all this PR stuff like it's just it's just unusual. So you think
01:01:46
◼
►
that there will be no new iPad hardware until the fall? I think I think the next
01:01:53
◼
►
opportunity we have for hardware is at WWDC which again would be weird because
01:01:57
◼
►
because W W has been software only now for a while,
01:02:01
◼
►
but I think the reason that's possible is iOS.
01:02:06
◼
►
And so iOS 10.3 has come and gone,
01:02:12
◼
►
well it's not gone yet, but it's in beta 12 or beta seven.
01:02:15
◼
►
We know what iOS 10.3 is.
01:02:18
◼
►
There's no new iPad professional stuff in there.
01:02:22
◼
►
If iOS 11 brings that, like now we think it will,
01:02:26
◼
►
it makes sense, I can see Apple's logic in saying,
01:02:30
◼
►
iOS 11 has all this great iPad stuff,
01:02:32
◼
►
and we have a new iPad, and you can buy this iPad today
01:02:35
◼
►
or this week or whenever, and when iOS 11 comes out,
01:02:37
◼
►
it's gonna support all this great stuff.
01:02:39
◼
►
If Apple is pushing the iPad further down this road,
01:02:44
◼
►
having hardware and software together on occasion
01:02:48
◼
►
makes a lot of sense to me.
01:02:49
◼
►
But I don't know, it's all weird, right?
01:02:52
◼
►
Because this is a weird time,
01:02:53
◼
►
because it seemed like all this stuff was ready,
01:02:55
◼
►
the rumors, there's a lot of smoke, we didn't see it, and you know, and I do want
01:03:01
◼
►
to address one thing, it's been in the chat room, it's been on Twitter, like
01:03:04
◼
►
people saying, "Oh, they're gonna do it next month, I like the campus." Like, two
01:03:07
◼
►
problems. A, the reports have been that the Steve Jobs theater isn't done, and it
01:03:11
◼
►
won't be done until later, that they focused on getting offices ready, and
01:03:16
◼
►
people are starting to move in in April, that doesn't mean the campus is done.
01:03:20
◼
►
Like, my understanding from, like, talking to people who actually are moving, is
01:03:24
◼
►
is that they're doing it in stages because it's not done.
01:03:27
◼
►
Like, parts of the building are done
01:03:29
◼
►
and people are gonna be moving into those,
01:03:30
◼
►
but it's gonna be very staggered,
01:03:31
◼
►
and that the theater is like way down on the schedule.
01:03:34
◼
►
So, the CDops Theater, unless I'm wrong,
01:03:38
◼
►
I don't think I am, the theater's not ready yet.
01:03:40
◼
►
So, saying, oh, they're gonna do it next month
01:03:42
◼
►
when the theater's ready, like, theater's not ready.
01:03:44
◼
►
Two, like, Apple wouldn't punt all this stuff
01:03:48
◼
►
to a press release just because the theater's not ready.
01:03:51
◼
►
So say that this was gonna be in the theater,
01:03:55
◼
►
they didn't, it didn't get done,
01:03:56
◼
►
and so they just like, just pushed it all out
01:03:58
◼
►
on Apple Newsroom and The Verge got an exclusive.
01:04:00
◼
►
Like, Apple, if they wanted to hold an event,
01:04:04
◼
►
they would do it.
01:04:05
◼
►
There's plenty of opportunity to do so,
01:04:07
◼
►
they have done, they have rented a bunch of various places.
01:04:09
◼
►
They could do a weird, private, like mountain lion thing.
01:04:12
◼
►
Do you remember that?
01:04:13
◼
►
Like, it's been in our show notes forever to talk about,
01:04:14
◼
►
but they invited a bunch of people to like a hotel,
01:04:16
◼
►
and like John Gruber and Phil Stiller sat down
01:04:18
◼
►
and used mountain lion, like in a hotel room,
01:04:20
◼
►
and then he wrote about it.
01:04:22
◼
►
That's been a one-time thing, it was super weird.
01:04:25
◼
►
But they can even do something like that.
01:04:27
◼
►
So if they do an April event,
01:04:29
◼
►
it's not gonna be on campus, I don't think.
01:04:31
◼
►
At least the new campus, I guess it could be in town hall.
01:04:37
◼
►
I don't see them having a stage presence
01:04:41
◼
►
in between all of this stuff and WWDC.
01:04:48
◼
►
Like, if they do new iPads, that's fine,
01:04:50
◼
►
but you're so close to when we're gonna see the new software,
01:04:53
◼
►
like put them together, really build that case
01:04:56
◼
►
that these iPads are meant for work
01:04:58
◼
►
and look at all this great stuff we're doing
01:04:59
◼
►
with our software to make them even more useful
01:05:01
◼
►
for you as you work.
01:05:02
◼
►
Like that's just too compelling to me to skip over.
01:05:05
◼
►
- I can get on board with that story.
01:05:09
◼
►
If that's how they do it, then fine.
01:05:11
◼
►
I will begrudgingly continue to wait.
01:05:16
◼
►
- I am just really, all right, okay.
01:05:18
◼
►
- Let's do it.
01:05:21
◼
►
- I'm just, I'm just, I'm getting frustrated
01:05:26
◼
►
like everybody is, I'm getting frustrated
01:05:28
◼
►
about the way that I feel and I'm getting frustrated
01:05:30
◼
►
about listening to how everybody feels.
01:05:33
◼
►
- Like it is a, I get annoyed when I talk about it
01:05:38
◼
►
and I get annoyed when I hear it because it's just,
01:05:40
◼
►
right now is just a time of uncertainty
01:05:45
◼
►
and the reason that it upsets me and upsets everybody else
01:05:47
◼
►
because we have so much personal stock in this company.
01:05:50
◼
►
On ATP last week, Marco went deep
01:05:59
◼
►
and kind of really, I think succinctly,
01:06:05
◼
►
stated the case that he's been making for months
01:06:08
◼
►
and was kind of just like,
01:06:10
◼
►
and his ultimate end to the discussion was
01:06:16
◼
►
If we go a whole year with the way that 2016 has been into 2017,
01:06:20
◼
►
someone should be fired. Right.
01:06:22
◼
►
That was his thinking and he was shut down for it. And you know,
01:06:26
◼
►
like I don't know, I don't a hundred percent agree with that,
01:06:29
◼
►
but I don't disagree with it. So like,
01:06:32
◼
►
let's imagine best case scenario,
01:06:36
◼
►
Apple struggling with something and they want to do everything that we want them
01:06:41
◼
►
to do, but they can't, right.
01:06:44
◼
►
There's something going on inside of the company that's stopping them.
01:06:47
◼
►
If they as a company believe that that is wrong, and I understand the idea of the
01:06:54
◼
►
shareholders and the stock price going up, like John's argument was very good,
01:06:57
◼
►
like the stock price is going up, so why is it a problem? You know,
01:07:01
◼
►
we just talked about some upgrades yesterday. They just be,
01:07:03
◼
►
they keep the last week they've hit their,
01:07:06
◼
►
they've broken their all time high on the stock three times, right?
01:07:09
◼
►
Like things are good right now, but if they don't believe that,
01:07:13
◼
►
Like if Apple believe like us, that this isn't what they want to be doing, then I understand
01:07:18
◼
►
why the ultimate way to show internally to the company that this is not right is to fire
01:07:27
◼
►
an executive.
01:07:28
◼
►
Like that is how a corporation…
01:07:31
◼
►
Calling for blood.
01:07:33
◼
►
This is how a corporation shows its intent like this in that you make a sacrifice of
01:07:40
◼
►
someone to show this is not how we do things and there has been some kind of hold up. We
01:07:48
◼
►
assume that the forestall thing was that. Internally there were problems, people could
01:07:54
◼
►
see them and stuff wasn't getting done the way they wanted. And then maps was a big screw
01:07:59
◼
►
up so they ousted forestall as a way to show to the enthusiast press and to the people
01:08:06
◼
►
inside of the company this is not how we run.
01:08:09
◼
►
So who would you get rid of?
01:08:11
◼
►
I'm not saying I want anyone to go.
01:08:13
◼
►
But who would?
01:08:14
◼
►
So Marco also made a good point.
01:08:17
◼
►
It doesn't have to be a firing, but it's like a reshuffling.
01:08:20
◼
►
And he used the App Store as an example, which is a perfect example.
01:08:23
◼
►
The problems at the App Store wasn't working.
01:08:25
◼
►
They moved it to Shilla, now the log jam is gone.
01:08:28
◼
►
So let's, I don't know what it is, but let's say that they move something to someone, or
01:08:32
◼
►
they bring someone in, or they move someone away.
01:08:34
◼
►
They just make a change, which is like, we've made a change.
01:08:37
◼
►
I don't say why the change is made, but they say we made a change. That is how you show
01:08:42
◼
►
that something is broken. But the other part of it is, maybe there isn't anything broken.
01:08:51
◼
►
That's the worry. That's the concern. That nobody feels like they've been given what
01:08:57
◼
►
they want. Nobody feels like their needs are being fulfilled if you are a professional
01:09:03
◼
►
Apple user and maybe this is just the new norm and that's the worry right like
01:09:08
◼
►
the concern is nobody's gonna get what they want and that's what they want is
01:09:11
◼
►
an iPhone they get over the one on iPhone they're gonna be fine and we all
01:09:14
◼
►
want iPhones right we all want great iPhones I want the iPhone that we think
01:09:18
◼
►
we're gonna get my hope right now is that this iPhone has been so freaking
01:09:22
◼
►
hard to make that everyone's on it and they're gonna put it out and we're gonna
01:09:26
◼
►
have an amazing iPhone and everything's gonna go back to normal that's what I
01:09:30
◼
►
I want. But if it doesn't, then what does Apple want from that? If this is what they
01:09:35
◼
►
want, then we're just going to have to deal with it, right? It will eventually become
01:09:38
◼
►
our new normal. We all wait two to three years for any of our products to be updated, unless
01:09:42
◼
►
it's an iPhone. If that's how it's going to be, fine, like I'll live with that, but I
01:09:47
◼
►
just want to know what that is. And if that's not what it is, then Apple needs to make some
01:09:51
◼
►
kind of display that they change in something, right? So that they're able to show most importantly
01:10:00
◼
►
inside of the company to their people, this is not how we want to run our company.
01:10:06
◼
►
Yeah, I don't disagree with any of that.
01:10:09
◼
►
I think there's got to be frustrations on the part of Apple employees that Apple, the
01:10:18
◼
►
company, is struggling to ship stuff.
01:10:22
◼
►
And what's interesting is it's easy for us to get bogged down in specifics.
01:10:26
◼
►
So like yes, they skipped a Xeon generation or two,
01:10:30
◼
►
and yes, the Kaby Lake processors had issues
01:10:35
◼
►
out of the gate so they haven't shipped them,
01:10:38
◼
►
or yes, they're having issues with display panels
01:10:43
◼
►
for the iPad, and it's easy to get bogged down
01:10:50
◼
►
in all those details, and it could be
01:10:52
◼
►
that just a lot of stuff went wrong at the same time.
01:10:55
◼
►
- Right, that happens, right?
01:10:57
◼
►
We're in a business, like it happens to us,
01:10:58
◼
►
like things go off the rails and sometimes,
01:11:01
◼
►
usually more than one thing at a time.
01:11:03
◼
►
And it could be that we're just at the tail end of that,
01:11:07
◼
►
and right, that something bad happened in late 2015
01:11:10
◼
►
or early 2016 that they are still dealing with.
01:11:13
◼
►
And I think part of that was the car thing, right?
01:11:17
◼
►
The Project Titan, best we know, is dead,
01:11:19
◼
►
or at least not nearly as ambitious as it once was,
01:11:22
◼
►
and some of this may be reshuffling people back
01:11:25
◼
►
after that. It may be that if this Bloomberg thing we're not talking about
01:11:29
◼
►
but keep mentioning is true that you know people have been shuttled off to
01:11:33
◼
►
work on augmented reality and other things are slowing down. The problem I
01:11:39
◼
►
have with that though is look at look at the iPhone in 2005 and 6 and 7 and
01:11:46
◼
►
they're working on it right till it was done. You know Steve Jobs is going around
01:11:49
◼
►
like cherry picking the company's best people to work on the secret thing right
01:11:53
◼
►
that they couldn't tell their spouses about.
01:11:55
◼
►
If you read some of the stories now,
01:11:56
◼
►
people would like, you would just come in
01:11:58
◼
►
and your office mate would be gone
01:12:00
◼
►
because they're working on secret iPhone stuff
01:12:02
◼
►
in a secret lab somewhere.
01:12:03
◼
►
Legitimately, that's how it was.
01:12:05
◼
►
You may see them at lunch and be like,
01:12:06
◼
►
"I can't tell you what I'm working on."
01:12:09
◼
►
But Apple was still shipping stuff.
01:12:12
◼
►
Apple actually made the move to Intel
01:12:15
◼
►
right before they shipped the iPhone.
01:12:16
◼
►
They were still producing stuff.
01:12:18
◼
►
They were still firing on all cylinders.
01:12:22
◼
►
For whatever reason, if Titan has been a distraction,
01:12:25
◼
►
which I totally believe it has,
01:12:26
◼
►
and now Titan, the car project, is now,
01:12:29
◼
►
at best, seriously disbanded,
01:12:33
◼
►
they're not building a car, I don't think.
01:12:36
◼
►
Seems to be the reporting I've heard.
01:12:39
◼
►
And they're working on augmented reality stuff.
01:12:42
◼
►
Just what is different now?
01:12:44
◼
►
Why can't they walk and chew gum at the same time?
01:12:48
◼
►
That, I agree with you,
01:12:51
◼
►
I agree with you that it seems like there's something more systemically wrong.
01:12:56
◼
►
And I don't know, I doubt it's a single executive, right?
01:13:00
◼
►
Like is it, you know, this doesn't come down to Phil Schiller, does it come down to Craig
01:13:05
◼
►
Well, he's over software, so maybe not.
01:13:06
◼
►
Does it come over, you know, some like VP of Mac Hardware somewhere?
01:13:10
◼
►
Like I don't know.
01:13:12
◼
►
But I agree with you and I agree with Marco.
01:13:15
◼
►
And I will say on the front, like I've skipped episodes of every tech podcast I listen to
01:13:20
◼
►
as this comes up because it is tiring to listen to you.
01:13:23
◼
►
Because it makes me sad when I hear it.
01:13:25
◼
►
Like I apologize for even bringing it up because I know it makes people annoyed
01:13:30
◼
►
and angry and upset because this is something that we all really care about.
01:13:35
◼
►
Right. It's our it's our passion.
01:13:36
◼
►
It's our hobby. It's a thing that that we all have emotional ties to and a
01:13:42
◼
►
constant sense of frustration doesn't make for fun entertainment.
01:13:46
◼
►
Sure. Right.
01:13:47
◼
►
And and yes, we're almost done with it.
01:13:50
◼
►
- But it is how I feel though, right?
01:13:52
◼
►
- No, I totally agree, man.
01:13:53
◼
►
- I'm not gonna lie, you know?
01:13:55
◼
►
Like, you know, I'm not gonna sit here and be like,
01:13:58
◼
►
I'm totally fine with still using my 18 month old iPad
01:14:03
◼
►
when I was used to having one every year.
01:14:06
◼
►
And like, I would have loved to have a decent Mac Pro option
01:14:09
◼
►
when I bought my iMac.
01:14:11
◼
►
- But it wasn't the case, so I bought an iMac.
01:14:12
◼
►
And the, so now the proof is in the pudding, right?
01:14:18
◼
►
If we have 2017, like you said, that looks like 2016,
01:14:23
◼
►
then you gotta change something.
01:14:25
◼
►
- Then I'm just gonna get used to it, right?
01:14:28
◼
►
- Maybe, and that's a possibility.
01:14:31
◼
►
It's possible this is the new norm,
01:14:32
◼
►
and that would really be lame.
01:14:34
◼
►
- But it's what we got.
01:14:36
◼
►
- But it's what we have.
01:14:37
◼
►
But my hope is that they're nearing the end
01:14:43
◼
►
of whatever this was, and maybe the Mac Pro
01:14:45
◼
►
doesn't survive this whatever that'd be a bummer but whatever but like you
01:14:52
◼
►
should be able to update the iMac you know you should be able to these other
01:14:54
◼
►
products and I'm hoping that we're towards the end of that and maybe this
01:14:59
◼
►
weird non event event PR not PR argument is like the the tail end of it I hope it
01:15:06
◼
►
is I really hope it is but so anyways so to wrap this up I think I think my final
01:15:15
◼
►
thought on why no event and like you know the big picture is that I think
01:15:20
◼
►
best-case scenario is we see new Macs in a very similar way as we saw this iPad
01:15:26
◼
►
today so we see iMacs we see a MacBook you know if I'm gonna get crazy drunk
01:15:31
◼
►
with power as a podcast host maybe say USB C Mac Mini I really said that
01:15:35
◼
►
because my home Mac Mini is dying all of a sudden and that worries me but um so
01:15:40
◼
►
So maybe we see new Macs with the press release in April, and we see new iPads as part of
01:15:47
◼
►
a large narrative about iPad Pro users, iPad Pro software, iPad Pro operating system features
01:15:58
◼
►
That's what I'm hoping for.
01:15:59
◼
►
Macs in April via press release, and a huge iPad is for work push in the summer.
01:16:06
◼
►
And I would be so happy.
01:16:09
◼
►
If WWDC 2017 is what WWDC 2015 was, right?
01:16:19
◼
►
Then I will forgive all of this.
01:16:22
◼
►
And again, I'm only angry about what I'm seeing because part of the problem here is Apple's
01:16:29
◼
►
You can make a lot of this go away if you want, right?
01:16:33
◼
►
You should be upfront about things.
01:16:35
◼
►
But I understand why they don't do that, right?
01:16:37
◼
►
Because this is them.
01:16:38
◼
►
This is the cult of personality thing or whatever it is.
01:16:43
◼
►
This is their personality as a company.
01:16:45
◼
►
Part of it is built around their secrecy.
01:16:47
◼
►
So I get why you don't break it.
01:16:49
◼
►
Apple is more open than they used to be, but they're open after the fact, right?
01:16:53
◼
►
So the new MacBook comes out and then Phil Schiller goes on a speaking tour with Mashable
01:16:56
◼
►
and everyone else about the engineering of the new MacBook.
01:17:00
◼
►
They are more open that way.
01:17:01
◼
►
What we haven't seen is Apple, Phil Schiller is the person for this because he's the one
01:17:07
◼
►
who got on stage and said, can't innovate anymore,
01:17:10
◼
►
I won't say it so you don't have to bleep it,
01:17:13
◼
►
he should be the guy who's on the talk show or--
01:17:18
◼
►
- Here. - Open arms, Phil.
01:17:20
◼
►
- Steven@relay.fm emailed me Phil.
01:17:23
◼
►
I will record any time of day or night
01:17:24
◼
►
to ask you a single question,
01:17:26
◼
►
what is happening with the Mac Pro?
01:17:28
◼
►
- No, iPad Pro.
01:17:30
◼
►
- Well, no, he's the Mac guy.
01:17:32
◼
►
- Oh man, I would love that, right?
01:17:33
◼
►
Like we bring him on, like we only get one question
01:17:37
◼
►
And everyone's waiting, and then I'm like,
01:17:38
◼
►
"Where's the iPad Pro?"
01:17:40
◼
►
And then everybody puts the show up.
01:17:41
◼
►
- I would, yeah, I'd probably murder you.
01:17:44
◼
►
He's the Mac guy.
01:17:45
◼
►
The Mac is very clearly something that's close to his heart.
01:17:49
◼
►
Apple should be open about what's going on
01:17:51
◼
►
on that side of the coin too, right?
01:17:53
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Like they're very happy now to have these huge press spreads
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about we're doing this awesome stuff with Siri,
01:17:59
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and look at all the stuff we've added.
01:18:00
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Let's talk about HomeKit.
01:18:02
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But they need to be more open about
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when it's a bummer too.
01:18:07
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And in that way, they are just the way they have been.
01:18:10
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Do you remember just the vile and the bitterness
01:18:15
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in Steve Jobs' voice at the Intenagate thing?
01:18:18
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There's actually a line where he's like,
01:18:21
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"Everybody wants a case?"
01:18:22
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And he shrugs and he said, "Let's give him a case."
01:18:24
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And you know every time he rehearsed that line,
01:18:27
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he dropped the F-bomb in it.
01:18:28
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- Yeah, yeah, yeah.
01:18:29
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- He had to hold it back on stage
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because the world is looking at him.
01:18:33
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And that's like the only time
01:18:34
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they've ever done anything like that.
01:18:35
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And I think it's high time that Apple
01:18:37
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deal with things more proactively.
01:18:39
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Like, if Phil Schiller is on the talk show this week
01:18:42
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and he says, "Look, we know it's been a long time
01:18:47
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"for the Mac Pro, here's what happened.
01:18:49
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"We made a mistake by skipping a Xeon processor
01:18:52
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"and it turns out our design is like desperately flawed
01:18:54
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"so we're redesigning it and it's not ready yet
01:18:56
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"but there is something coming
01:18:58
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"and we will tell you more in the summer."
01:19:00
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Or if Craig Federighi is on an interview at The Verge
01:19:04
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and people are like, "Why is the 12.9 inch iPad Pro
01:19:06
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"18 months without an update?"
01:19:08
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And he says, "Look, it's almost done.
01:19:11
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"We ran into issue with the True Tone display of that size,
01:19:14
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"or we're gonna make the smart connector better,
01:19:19
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"so you can do a keyboard and more stuff
01:19:22
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"and people will actually use it this time around.
01:19:24
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"It's almost done, we're gonna have more
01:19:26
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"for you in the summer."
01:19:27
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That would be a huge break for Apple
01:19:29
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and blood would boil within the company to do it,
01:19:32
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but maybe it's time to do it.
01:19:33
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I just find that sort of lack of honesty
01:19:38
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about what's going on maybe even more frustrating.
01:19:42
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It's more frustrating to me that the Mac Pro's
01:19:43
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still in sale after the store refresh
01:19:46
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than when it was still for sale yesterday,
01:19:47
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because someone made the decision somewhere,
01:19:50
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"Hey, boss, do you want me to pull this
01:19:51
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"from the navigation?"
01:19:52
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And someone said, "No."
01:19:55
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Why was the answer no?
01:19:58
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They know, they know how people feel.
01:20:01
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They know how we feel.
01:20:03
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And Tim Cook saying every now and then
01:20:08
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there's new stuff for pros coming
01:20:11
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is pointless when you release new products
01:20:16
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that aren't for pros.
01:20:17
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You do all this stuff today and there's nothing.
01:20:21
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There's no hint of anything.
01:20:23
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Then you're not making good
01:20:27
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on the reason you did it, right?
01:20:29
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Like we know why these things occur.
01:20:31
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You post that thing to an internal job board
01:20:34
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so it gets out to the world.
01:20:35
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And if that's not why they're doing it,
01:20:36
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then I don't know why they do it.
01:20:38
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Not a job board, but like a message board, right?
01:20:40
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Because they're trying to satiate people like me and you
01:20:45
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who are upset, right?
01:20:47
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People like our listeners that are upset,
01:20:48
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that want to be able to give this company
01:20:52
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the money we've given them every year for 15 years, right?
01:20:57
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we love their products, it's important to us, it's something that we want to do.
01:21:00
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And I understand that everybody buys every year, and you don't have to buy every year.
01:21:04
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There will be people that have been waiting for three years because they buy something
01:21:07
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►
every two years, but they're waiting.
01:21:10
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We hear from these people all the time on upgrade who are asking us, "When should
01:21:14
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►
I update this old computer?"
01:21:16
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►
And it's like, "Well, I can't tell you anymore because this company that used to
01:21:19
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be incredibly on schedule with things isn't anymore."
01:21:24
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And so it's like, okay, let's go through a change together, right? Let's all know that
01:21:30
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our products come every two years now unless it's an iPhone. That's fine. But I just want
01:21:35
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to know that. That's all. I just want to know that. I want to see that. I want to see that
01:21:41
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►
the iMac is going to get an update. So I know that in three years time when I update my
01:21:46
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►
iMac, like I know when I'm going to be able to do that, when I'm going to be able to plan
01:21:50
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for that. I want to know if the Mac Pro is a product that I want in my future. I want
01:21:55
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to know if the iPad is going to get the updates that it needs. The software that it desperately
01:22:01
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►
needs to continue to make it the product that Apple want to make it. Right? Like, I'm
01:22:08
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so sorry that I'm doing this. I apologize to all of you. But like, I'm angry. I'm
01:22:15
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►
angry right now because I just I can't understand them I just cannot understand
01:22:21
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them and and and the the silence at this point is is really freaking annoying
01:22:29
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like it's really annoying you just did all this stuff today you just gave
01:22:33
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embargoes to people just give someone a story anyone someone anyone anybody like
01:22:40
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►
You just made an entire advertising campaign about why the iPad Pro is awesome.
01:22:47
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I haven't had any software for it since 2015.
01:22:53
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And I haven't had any hardware on the best device, the 12.9, for 18 months when there
01:22:59
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is another product which you sell in the same line which has better hardware features which
01:23:05
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you never gave to what should be the flagship of that product line.
01:23:13
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If you want to find our show notes for this week, go to relay.fm/connected/134.
01:23:18
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If you want to find Steven online, he is @ismh.
01:23:21
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I am @imike, I-M-Y-K-E.
01:23:23
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Thanks again to our sponsors for this week for supporting the show.
01:23:27
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Once again, that is Text Expander from Smile, Eero and Squarespace.
01:23:30
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Thank you for listening to this show every week.
01:23:33
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We really appreciate it and I'm sorry, again, if I have annoyed or upset you.
01:23:41
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I'm sure you feel the same.
01:23:42
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So let's just all bathe in this together.
01:23:45
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We'll be back next week.
01:23:46
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Until then, say goodbye, Steven.