149: Caramel 
   
   
 
 
 
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     From Real AFM, this is Connected, episode 149. 
     
     
  
 
 
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     Today's show is brought to you by Mack Weldon, Hover and Igloo. 
     
     
  
 
 
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     My name is Myke Hurley and we've got the band back together because Stephen Hackett is here. 
     
     
  
 
 
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     Hello, Stephen Hackett. 
     
     
  
 
 
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     Hello, Michael Hurley. 
     
     
  
 
 
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     How are you? 
     
     
  
 
 
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     I'm good. It's the 4th of July. It's raining outside. 
     
     
  
 
 
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     We're here together. 
     
     
  
 
 
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     Is this a haiku? It sounds like a haiku. 
     
     
  
 
 
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     Yeah, I don't know how to think out the syllables, but I'm a little disappointed that I haven't gotten any gifts for 4th of July yet from you. 
     
     
  
 
 
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     What about Federico, did you get me anything? 
     
     
  
 
 
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     No, and this reminds me of a joke on the Big Bang Theory when, like, 
     
     
  
 
 
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     someone convinced Rajesh that on the 4th of July people from another country are supposed to give Americans gifts. 
     
     
  
 
 
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     And so for like for 10 years he gave his friends gifts on the 4th of July to celebrate America. 
     
     
  
 
 
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     That's pretty good. 
     
     
  
 
 
 
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     That's not a thing. 
     
     
  
 
 
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     I don't think you're supposed to give your American friends gifts on the 4th of July. 
     
     
  
 
 
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     So I don't have anything for you. 
     
     
  
 
 
 
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     I'm assuming that the postal service is closed on the 4th of July, right? 
     
     
  
 
 
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     I would think so. 
     
     
  
 
 
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     That's why you haven't got your gift from me. 
     
     
  
 
 
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     It's in the mail but then I'm delivering it today. 
     
     
  
 
 
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     Interesting. 
     
     
  
 
 
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     Tomorrow is going to be a great day for you. 
     
     
  
 
 
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     That's a real promise that I feel like you're going to break. 
     
     
  
 
 
 
 
 
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     Yeah, same day delivery. 
     
     
  
 
 
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     So we had some people write in and ask about the prompt curse. 
     
     
  
 
 
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     You all mentioned this, I think on last week's episode about the iPad and iOS 11 and exploding. 
     
     
  
 
 
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     We should explain what it is because we have a lot of listeners who weren't around during 
     
     
  
 
 
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     the prompt days. 
     
     
  
 
 
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     We had a show before this called The Prompt. 
     
     
  
 
 
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     The archives are on the Relay website. 
     
     
  
 
 
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     You can go dig through and find them. 
     
     
  
 
 
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     You find the one about the iPhone keynote. 
     
     
  
 
 
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     I think it's episode 30 is probably by far the best one. 
     
     
  
 
 
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     But the prompt curse happened because we 
     
     
  
 
 
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     used to cover photo services on the show a lot 
     
     
  
 
 
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     back when they were kind of a thing before I called Photo 
     
     
  
 
 
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     Library and Google Photos took everything over. 
     
     
  
 
 
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     So we'd cover companies like Everpix. 
     
     
  
 
 
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     And what were some of the others? 
     
     
  
 
 
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     I don't remember. 
     
     
  
 
 
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     Yeah, I don't know. 
     
     
  
 
 
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     they're all gone because we spoke about them. 
     
     
  
 
 
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     So we would talk about a photo service 
     
     
  
 
 
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     and the next week they would have a Medium post 
     
     
  
 
 
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     apologizing that they were going out of business 
     
     
  
 
 
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     and all your photos were gone. 
     
     
  
 
 
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     This led to a website that'll be in the show notes, 
     
     
  
 
 
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     prompt.photos, which is, I haven't seen this 
     
     
  
 
 
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     in like a couple of years and it is amazing. 
     
     
  
 
 
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     So the prompt curves, we talk about a service or an app 
     
     
  
 
 
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     and then the service or app goes out of business. 
     
     
  
 
 
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     It has happened to things other than photo services, but it is a thing that happened, 
     
     
  
 
 
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     it is a thing that continues to happen. 
     
     
  
 
 
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     We have this, I don't want to call it a gift, I don't know what to call it, we have this 
     
     
  
 
 
 
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     It's a curse that's in the name. 
     
     
  
 
 
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     We have a very specific set of skills. 
     
     
  
 
 
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     That's right. 
     
     
  
 
 
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     Which is to find services and to kill them. 
     
     
  
 
 
 
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     This is what we do. 
     
     
  
 
 
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     So if you have an app or a service that you would like sunsetted, get in touch and we 
     
     
  
 
 
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     will talk about it on the air. 
     
     
  
 
 
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     We'll talk about it and kill it. 
     
     
  
 
 
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     I'm not even sure Medium used to be a thing when we were doing the prompt and these companies would shut down. 
     
     
  
 
 
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     Back in the day it was so difficult to announce that your company was laying off people and shutting down. 
     
     
  
 
 
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     It was a real struggle and then Medium came along and sort of provided this new niche. 
     
     
  
 
 
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     These companies that need to announce that they've been acquired and sort of Medium kind of revolutionized that space of shutdown announcements. 
     
     
  
 
 
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     It's really notable in hindsight. 
     
     
  
 
 
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     This leads to a paradox. Undoubtedly Medium will go out of business. 
     
     
  
 
 
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     Like probably sooner rather than later. They are heading that way. 
     
     
  
 
 
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     Yeah, they're doomed. Where does Medium announce that they are going out of business? 
     
     
  
 
 
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     My money is on the Medium programmers 
     
     
  
 
 
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     leaving some ASCII code in the source code 
     
     
  
 
 
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     of the webpage. Like you can inspect the webpage and you will see the announcement 
     
     
  
 
 
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     into the HTML, you know, that kind of thing. 
     
     
  
 
 
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     Sort of like a meta shutdown announcement. 
     
     
  
 
 
 
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     - Or they could go old school and put it on Tumblr 
     
     
  
 
 
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     or LiveJournal, there's lots of options. 
     
     
  
 
 
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     - I would say a self-hosted Jekyll install 
     
     
  
 
 
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     with a Dropbox folder on GitHub. 
     
     
  
 
 
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     - Yeah, all of Medium just redirects to a gist 
     
     
  
 
 
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     and it's just like, oh, sorry, we ran out of money. 
     
     
  
 
 
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     VCs have no place to apologize now. 
     
     
  
 
 
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     It's gonna be sad. 
     
     
  
 
 
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     So Myke, have you installed the iOS 11 beta yet? 
     
     
  
 
 
 
 
 
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     That didn't take long. 
     
     
  
 
 
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     I was setting myself up for a summer full of jokes. 
     
     
  
 
 
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     It's over in one week. 
     
     
  
 
 
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     It was just-- I really wanted to do it. 
     
     
  
 
 
 
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     Can't wait to do it. 
     
     
  
 
 
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     We had to record upgrade early. 
     
     
  
 
 
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     And there wasn't any news. 
     
     
  
 
 
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     So the only thing that we could think to talk about was iOS 11. 
     
     
  
 
 
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     And I didn't want another episode 
     
     
  
 
 
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     where I was just asking people questions, so I installed it. 
     
     
  
 
 
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     - So you're asking yourself questions? 
     
     
  
 
 
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     - Well, it's just me and Jason were just talking 
     
     
  
 
 
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     about some of our experiences. 
     
     
  
 
 
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     Mine were very early 'cause I only did it that morning, 
     
     
  
 
 
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     so I'd only used it for a couple of hours. 
     
     
  
 
 
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     But it was really, it was just the excuse that I needed, 
     
     
  
 
 
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     'cause I really wanted to do it. 
     
     
  
 
 
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     I kept backing up my iPad, I just kept doing it. 
     
     
  
 
 
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     I would back up my iPad and then I would chicken out. 
     
     
  
 
 
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     I did this for four days. 
     
     
  
 
 
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     I kept like, I back it up and there's no, no, I can't do it. 
     
     
  
 
 
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     I can't do it and I back it up and I can't do it. 
     
     
  
 
 
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     So I'm using it and I really like it. 
     
     
  
 
 
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     There are some things that are horrifically broken, 
     
     
  
 
 
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     but that was expected, right? 
     
     
  
 
 
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     Like TestFlight is just kaput for me, 
     
     
  
 
 
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     which I know is a, if things happen to some, 
     
     
  
 
 
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     not happen to others, some third party apps are working, 
     
     
  
 
 
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     but missing key features. 
     
     
  
 
 
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     Like I currently cannot export anything out of Dropbox. 
     
     
  
 
 
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     I have to use other apps to get things out of Dropbox. 
     
     
  
 
 
 
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     absolutely in love with it. Like I am, 
     
     
  
 
 
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     I already feel so much more productive. 
     
     
  
 
 
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     Like it takes getting used to cause you have to adapt your workflows, 
     
     
  
 
 
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     but I feel like I have so much more control over the apps. 
     
     
  
 
 
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     Like I did this one thing today where I had two apps open side by side, right? 
     
     
  
 
 
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     And I was like, 
     
     
  
 
 
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     I'd be really much so much easier if I could just move this one to the left. 
     
     
  
 
 
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     And I was like, I wonder if I can do that. And yes you can. 
     
     
  
 
 
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     you can swap the apps around now. 
     
     
  
 
 
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     And I nearly squealed of excitement. 
     
     
  
 
 
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     And then I was like, oh, I need a calculator up, 
     
     
  
 
 
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     and I'd usually just open another app. 
     
     
  
 
 
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     But no, I can bring up Peacock 
     
     
  
 
 
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     in the little slide-over window. 
     
     
  
 
 
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     And there are some things that are different, 
     
     
  
 
 
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     like Command + Tab, whilst also being pretty broken 
     
     
  
 
 
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     right now, doesn't do what it used to do, 
     
     
  
 
 
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     where it would just switch out one app. 
     
     
  
 
 
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     But I'm getting really quick at just flicking up the dot, 
     
     
  
 
 
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     bringing out the app, and I also feel like I just have 
     
     
  
 
 
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     way more control about where apps are going to go. 
     
     
  
 
 
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     Like I can open them in the specific place that I want them to be rather than 
     
     
  
 
 
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     opening and then readjusting everything around it. Like, 
     
     
  
 
 
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     I know a lot of people are struggling right now and think it's complicated and 
     
     
  
 
 
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     coming from their previous workflow, 
     
     
  
 
 
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     but I think we're just holding onto what is fundamentally a broken way of doing 
     
     
  
 
 
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     things with the iOS nine version of multitasking. 
     
     
  
 
 
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     Like this is vastly superior and I think almost every single way, 
     
     
  
 
 
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     like I love it. 
     
     
  
 
 
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     Yeah, I have to agree with you, especially now that I'm using a bunch of third-party 
     
     
  
 
 
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     apps that have drag-and-drop support, putting together the various bits from my review. 
     
     
  
 
 
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     And just using this stuff, the slide-over with three apps at the same time, and drag-and-drop 
     
     
  
 
 
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     and some of these other changes are really just so impressive. 
     
     
  
 
 
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     coming from iOS 10, I'm saving so many steps that I would have otherwise used workarounds 
     
     
  
 
 
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     and workflows, and now what I'm noticing is I'm using way fewer workflows than I used 
     
     
  
 
 
 
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     And also I'm copying stuff to the clipboard way less, because you don't need to use the 
     
     
  
 
 
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     clipboard anymore just to move data back and forth between different apps, you can just 
     
     
  
 
 
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     hold it and move. 
     
     
  
 
 
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     And I know that this is a discussion that we'll probably have later on. 
     
     
  
 
 
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     It takes, you know, you need to use multiple fingers, sometimes multiple hands, 
     
     
  
 
 
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     and it can feel like a whole circus going on, like you need to be a contortionist 
     
     
  
 
 
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     and perform these gestures, but they do work. 
     
     
  
 
 
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     And there's a kind of like geeky pleasure of being able to have these gestures 
     
     
  
 
 
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     and this multi-touch enabled drag and drop. 
     
     
  
 
 
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     It feels fun, and that's hard to explain. 
     
     
  
 
 
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     I feel like I'm really in control. 
     
     
  
 
 
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     Like I feel like I have so much more control 
     
     
  
 
 
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     of what's going on than I did before. 
     
     
  
 
 
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     'Cause I don't know, like I feel like I'm able to bend it 
     
     
  
 
 
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     all to my will a little bit, but like more than I used to, 
     
     
  
 
 
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     rather than me working like around all of those things. 
     
     
  
 
 
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     Like it's much nicer. 
     
     
  
 
 
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     I will say I'm not using drag and drop, right? 
     
     
  
 
 
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     Because most of the apps that I'm using don't support it. 
     
     
  
 
 
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     So I'm looking forward to that additional world 
     
     
  
 
 
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     of drag and drop as things move along throughout the year. 
     
     
  
 
 
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     I will say, just to follow up on last week, 
     
     
  
 
 
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     I don't want to get into this again because it makes me sad, 
     
     
  
 
 
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     but the notifications and widgets cover sheet thing 
     
     
  
 
 
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     is as much as a disaster as Federico outlined. 
     
     
  
 
 
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     - That's literally the next thing in follow up. 
     
     
  
 
 
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     But, yeah, so I'm running it too. 
     
     
  
 
 
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     I put it on my 10.5 inch iPad on Friday, 
     
     
  
 
 
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     and I very quickly realized that my entire 
     
     
  
 
 
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     iPad home screen was wrong, 
     
     
  
 
 
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     because apps in the dock are blessed in a way 
     
     
  
 
 
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     that apps not in the dock aren't. 
     
     
  
 
 
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     kind of like watchOS actually, 
     
     
  
 
 
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     that those things in the dock have, 
     
     
  
 
 
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     are easier to get to and can do more things. 
     
     
  
 
 
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     And so I basically collapsed my home screen into the dock 
     
     
  
 
 
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     and sort of promoted stuff that had been in folders 
     
     
  
 
 
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     on the second screen up to the home screen. 
     
     
  
 
 
	 00:10:09
     ◼ 
      
     ►  
     So nothing is where it used to be. 
     
     
  
 
 
	 00:10:11
     ◼ 
      
     ►  
     But like the two of you, 
     
     
  
 
 
	 00:10:13
     ◼ 
      
     ►  
     I do feel like I'm in more control. 
     
     
  
 
 
	 00:10:15
     ◼ 
      
     ►  
     And I'm still sort of learning how everything works. 
     
     
  
 
 
	 00:10:20
     ◼ 
      
     ►  
     Sometimes I'll try something 
     
     
  
 
 
	 00:10:22
     ◼ 
      
     ►  
     and it doesn't work the way I expect it to. 
     
     
  
 
 
	 00:10:23
     ◼ 
      
     ►  
     And some of the gestures are a little less than ideal. 
     
     
  
 
 
	 00:10:27
     ◼ 
      
     ►  
     Like if you have an app, for instance, that uses sliding panes like Slack, and you have 
     
     
  
 
 
	 00:10:32
     ◼ 
      
     ►  
     it in the third popover window, and you want to push it back off the screen, and if you 
     
     
  
 
 
	 00:10:38
     ◼ 
      
     ►  
     don't get it just right, you're just moving the interface around inside of Slack instead 
     
     
  
 
 
	 00:10:42
     ◼ 
      
     ►  
     of moving Slack itself, because it's kind of a very thin strip you need to hit. 
     
     
  
 
 
	 00:10:46
     ◼ 
      
     ►  
     I think a lot of developers still need to approach that. 
     
     
  
 
 
	 00:10:51
     ◼ 
      
     ►  
     I feel like people haven't done that yet, right? 
     
     
  
 
 
	 00:10:54
     ◼ 
      
     ►  
     Like, worked out, like, how do I make sure 
     
     
  
 
 
	 00:10:56
     ◼ 
      
     ►  
     I give people enough space to be able to move 
     
     
  
 
 
	 00:10:58
     ◼ 
      
     ►  
     the UI around, right? 
     
     
  
 
 
	 00:11:01
     ◼ 
      
     ►  
     - Yeah, but all in all, it's impressive, 
     
     
  
 
 
	 00:11:03
     ◼ 
      
     ►  
     and I think that iOS 11 is gonna be awesome. 
     
     
  
 
 
	 00:11:08
     ◼ 
      
     ►  
     So, way to go, iOS 11 team. 
     
     
  
 
 
	 00:11:12
     ◼ 
      
     ►  
     But you said you didn't want to get in the cover sheet, 
     
     
  
 
 
	 00:11:14
     ◼ 
      
     ►  
     and that's too bad, because that is the next thing 
     
     
  
 
 
	 00:11:15
     ◼ 
      
     ►  
     in follow up. 
     
     
  
 
 
	 00:11:16
     ◼ 
      
     ►  
     We have a long tweet thread, we'll link to the first one 
     
     
  
 
 
	 00:11:19
     ◼ 
      
     ►  
     the show notes about kind of following up on Myke on what you said about you 
     
     
  
 
 
	 00:11:24
     ◼ 
      
     ►  
     know maybe is there something about this design that is giving us hints or make 
     
     
  
 
 
	 00:11:30
     ◼ 
      
     ►  
     more sense with the next iPhone. So Apple's done this in the past right 
     
     
  
 
 
	 00:11:34
     ◼ 
      
     ►  
     where they'll put things in iOS that don't quite make full sense until you 
     
     
  
 
 
	 00:11:38
     ◼ 
      
     ►  
     see the new hardware and I think that's what this tweet threat is getting to. So 
     
     
  
 
 
	 00:11:43
     ◼ 
      
     ►  
     Federico, do you want to take this? 
     
     
  
 
 
	 00:11:46
     ◼ 
      
     ►  
     So the idea here is that if we consider a future iPhone without a home button and with 
     
     
  
 
 
	 00:11:54
     ◼ 
      
     ►  
     a more prominent use of 3D touch, the argument from this person goes, the coversheet design 
     
     
  
 
 
	 00:12:01
     ◼ 
      
     ►  
     makes sense because to open the phone, to unlock the phone, you tap on a notification, 
     
     
  
 
 
	 00:12:10
     ◼ 
      
     ►  
     So all you need to do is you 3D touch on a notification, you unlock the phone and you 
     
     
  
 
 
	 00:12:19
     ◼ 
      
     ►  
     see what that notification is all about. 
     
     
  
 
 
	 00:12:23
     ◼ 
      
     ►  
     And it makes sense if you follow this idea to merge the notifications and the lock screen 
     
     
  
 
 
	 00:12:31
     ◼ 
      
     ►  
     because you pick up the phone, you look at what's new, you tap on a notification and 
     
     
  
 
 
	 00:12:36
     ◼ 
      
     ►  
     you authenticate somehow, whether that's Touch ID or maybe by looking at the phone, which 
     
     
  
 
 
	 00:12:41
     ◼ 
      
     ►  
     we're going to talk about in a few minutes. 
     
     
  
 
 
	 00:12:44
     ◼ 
      
     ►  
     So the idea is you remove confusion by merging these two areas of iOS and you have a list 
     
     
  
 
 
	 00:12:53
     ◼ 
      
     ►  
     of notifications, you tap it and you go into the phone, which is unlocked and it lets you 
     
     
  
 
 
	 00:12:56
     ◼ 
      
     ►  
     view the notification. 
     
     
  
 
 
	 00:12:58
     ◼ 
      
     ►  
     I sort of understand the idea behind this, to merge everything, to make a single place 
     
     
  
 
 
	 00:13:05
     ◼ 
      
     ►  
     where you can view all of your messages and alerts from apps and to also unlock 
     
     
  
 
 
	 00:13:11
     ◼ 
      
     ►  
     the phone the moment that you open a notification. But the problem 
     
     
  
 
 
	 00:13:16
     ◼ 
      
     ►  
     that I have with this idea is it kind of falls apart if you have no notifications. 
     
     
  
 
 
	 00:13:22
     ◼ 
      
     ►  
     And at that point what is left to do on the lock screen? You authenticate and 
     
     
  
 
 
	 00:13:28
     ◼ 
      
     ►  
     you're back into the phone so we're not really merging these two aspects because 
     
     
  
 
 
	 00:13:34
     ◼ 
      
     ►  
     then again if you unlock the phone and then you swipe down and then you view no notifications, 
     
     
  
 
 
	 00:13:39
     ◼ 
      
     ►  
     then you need to swipe up again. And as I said last week, my main problem is this sort of 
     
     
  
 
 
	 00:13:45
     ◼ 
      
     ►  
     this seesaw approach of I need to swipe down and I need to swipe up even more carefully until I feel 
     
     
  
 
 
	 00:13:53
     ◼ 
      
     ►  
     this taptic feedback from the iPhone that tells me you're scrolling up to view your older notifications. 
     
     
  
 
 
	 00:14:01
     ◼ 
      
     ►  
     Whereas before, if I swipe down, I knew I could just keep scrolling without a release mechanism 
     
     
  
 
 
	 00:14:07
     ◼ 
      
     ►  
     to load my previous notifications. And so, while I understand the current design of "we want to 
     
     
  
 
 
	 00:14:14
     ◼ 
      
     ►  
     make it easier for people because they associate the lock screen with notifications, therefore, 
     
     
  
 
 
	 00:14:19
     ◼ 
      
     ►  
     when you swipe down, you view notifications, so you view the lock screen", it's the interaction 
     
     
  
 
 
	 00:14:24
     ◼ 
      
     ►  
     that bothers me. It's the fact that you need to release very intentionally to load the older 
     
     
  
 
 
	 00:14:31
     ◼ 
      
     ►  
     notifications and also the complete absence of gestures to triage individual notifications, 
     
     
  
 
 
	 00:14:39
     ◼ 
      
     ►  
     which is basically impossible now because you need to carefully tap on a notification, 
     
     
  
 
 
	 00:14:43
     ◼ 
      
     ►  
     which a lot of people have problems. For example, Sylvia cannot long press on her iPhone. I don't 
     
     
  
 
 
	 00:14:48
     ◼ 
      
     ►  
     I don't know if it's because she's a woman, she has obviously, you know, she has longer fingernails, you know. 
     
     
  
 
 
	 00:14:54
     ◼ 
      
     ►  
     She's a different kind of user, so she cannot use 3D touch properly. 
     
     
  
 
 
	 00:15:00
     ◼ 
      
     ►  
     She cannot even long press properly on the screen because her touches are often not recognized. 
     
     
  
 
 
	 00:15:05
     ◼ 
      
     ►  
     And so you're making it more difficult to expand a single notification. 
     
     
  
 
 
	 00:15:10
     ◼ 
      
     ►  
     Whereas it was much easier to just swipe across the screen and do one thing at a time with individual notifications. 
     
     
  
 
 
	 00:15:18
     ◼ 
      
     ►  
     It's just, I understand the design, I understand the idea, it's the implementation that could be so much better. 
     
     
  
 
 
	 00:15:25
     ◼ 
      
     ►  
     And again, the release mechanism of dividing the non-scene notifications versus the older ones, 
     
     
  
 
 
	 00:15:34
     ◼ 
      
     ►  
     and you need to swipe up and you feel the tap and you need to load them, 
     
     
  
 
 
	 00:15:39
     ◼ 
      
     ►  
     it's very intentional and it really slows me down. 
     
     
  
 
 
	 00:15:42
     ◼ 
      
     ►  
     And I would like to see in Beta 3 or Beta 4, whatever, 
     
     
  
 
 
	 00:15:46
     ◼ 
      
     ►  
     refinement of this idea because it can go somewhere but not with the current 
     
     
  
 
 
	 00:15:52
     ◼ 
      
     ►  
     design in my opinion. I think that knowing everything that we know and 
     
     
  
 
 
	 00:15:56
     ◼ 
      
     ►  
     we're gonna get into these iPhone rumors next because I think we just have to 
     
     
  
 
 
	 00:15:59
     ◼ 
      
     ►  
     follow with this. I see that there is some thought with this that that makes 
     
     
  
 
 
	 00:16:07
     ◼ 
      
     ►  
     sense to me like if looking at your phone now unlocks your phone then all 
     
     
  
 
 
	 00:16:12
     ◼ 
      
     ►  
     you need to do is just interact with it in a way right so like just swiping up 
     
     
  
 
 
	 00:16:16
     ◼ 
      
     ►  
     from the bottom or I expect there to be like some virtual button on the home screen that 
     
     
  
 
 
	 00:16:21
     ◼ 
      
     ►  
     maybe you would just tap and it would take you there right like it just opens it up or 
     
     
  
 
 
	 00:16:25
     ◼ 
      
     ►  
     something right because it's going to be all this new screen with a state or something 
     
     
  
 
 
	 00:16:28
     ◼ 
      
     ►  
     but I could see a world in which this makes sense if touch ID is not needed anymore. I 
     
     
  
 
 
	 00:16:34
     ◼ 
      
     ►  
     agree with you like some of the implementations wonky and that can get better but it really 
     
     
  
 
 
	 00:16:38
     ◼ 
      
     ►  
     does feel to me like that there's something in this which is lining up with the rest of 
     
     
  
 
 
	 00:16:43
     ◼ 
      
     ►  
     the rumors that we've heard about the iPhone considering how little sense this 
     
     
  
 
 
	 00:16:47
     ◼ 
      
     ►  
     currently makes with what we're currently using that it feels to me that 
     
     
  
 
 
	 00:16:50
     ◼ 
      
     ►  
     there just has to be something there. I don't know what hardware would dictate 
     
     
  
 
 
	 00:16:55
     ◼ 
      
     ►  
     the the us losing the ability to dismiss a single notification. That's 
     
     
  
 
 
	 00:17:00
     ◼ 
      
     ►  
     broken but I'm not talking about that like I'm talking about the idea of 
     
     
  
 
 
	 00:17:03
     ◼ 
      
     ►  
     merging all of this stuff together as a concept. So the implementation is still 
     
     
  
 
 
	 00:17:08
     ◼ 
      
     ►  
     leaves a lot to be desired like the fine details but the overall idea of why you would do this 
     
     
  
 
 
	 00:17:14
     ◼ 
      
     ►  
     I think lends to that. 
     
     
  
 
 
	 00:17:19
     ◼ 
      
     ►  
     I think that's it for follow up. 
     
     
  
 
 
	 00:17:20
     ◼ 
      
     ►  
     Alright let's... 
     
     
  
 
 
	 00:17:21
     ◼ 
      
     ►  
     You've done it. 
     
     
  
 
 
	 00:17:22
     ◼ 
      
     ►  
     Yeah I want to just talk about this iPhone stuff now because we're moving into it already. 
     
     
  
 
 
	 00:17:25
     ◼ 
      
     ►  
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	 00:17:28
     ◼ 
      
     ►  
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     ◼ 
      
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	 00:18:20
     ◼ 
      
     ►  
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     ◼ 
      
     ►  
     just keep them and they'll refund you, no questions asked. I love my MacWalden clothing 
     
     
  
 
 
	 00:18:29
     ◼ 
      
     ►  
     and I desperately need more of it and I'm going to take care of that very soon as I'm 
     
     
  
 
 
	 00:18:33
     ◼ 
      
     ►  
     making another trip to the US. So Stephen look out for a package, that won't be your 
     
     
  
 
 
	 00:18:37
     ◼ 
      
     ►  
     gift but it might be some new underwear for me. Not only do MacWalden's underwear, socks 
     
     
  
 
 
	 00:18:41
     ◼ 
      
     ►  
     and shirts look good, they perform well too. They're good for working out, going to work, 
     
     
  
 
 
	 00:18:45
     ◼ 
      
     ►  
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	 00:18:50
     ◼ 
      
     ►  
     by using the co-connected. Thank you so much to Mac Weldon for their support of this show 
     
     
  
 
 
	 00:18:55
     ◼ 
      
     ►  
     and Relay FM. 
     
     
  
 
 
	 00:18:58
     ◼ 
      
     ►  
     I feel like we've gone around this tree quite a few times but we're back to talk about TouchID 
     
     
  
 
 
	 00:19:03
     ◼ 
      
     ►  
     again on the potential next iPhone. Which I think for the case of this discussion we'll 
     
     
  
 
 
	 00:19:10
     ◼ 
      
     ►  
     just refer to as the iPhone Pro. Are we all happy to refer to this phone as the iPhone 
     
     
  
 
 
	 00:19:14
     ◼ 
      
     ►  
     Pro for this discussion? 
     
     
  
 
 
	 00:19:15
     ◼ 
      
     ►  
     Alright, yeah, sure. Okay. 
     
     
  
 
 
	 00:19:16
     ◼ 
      
     ►  
     Just so we can differentiate it in some way. 
     
     
  
 
 
	 00:19:19
     ◼ 
      
     ►  
     So our good old friend at KGI Securities, Ming-Chi Kuo has issued a predictions report 
     
     
  
 
 
	 00:19:25
     ◼ 
      
     ►  
     for the iPhone Pro and these are some of the things that Ming-Chi Kuo mentions. 
     
     
  
 
 
	 00:19:30
     ◼ 
      
     ►  
     So I'll read these through and then we'll jump into the Touch ID one because it's probably 
     
     
  
 
 
	 00:19:33
     ◼ 
      
     ►  
     the more interesting of all of this. 
     
     
  
 
 
	 00:19:35
     ◼ 
      
     ►  
     So Ming-Chi Kuo says that the next iPhone will feature the biggest screen to body ratio 
     
     
  
 
 
	 00:19:40
     ◼ 
      
     ►  
     of any phone on the market, therefore having the thinnest bezels. 
     
     
  
 
 
	 00:19:44
     ◼ 
      
     ►  
     The screen will be OLED. 
     
     
  
 
 
	 00:19:46
     ◼ 
      
     ►  
     The home button will be virtual. 
     
     
  
 
 
	 00:19:49
     ◼ 
      
     ►  
     The front camera will include 3D depth sensing technology that will help with face scanning 
     
     
  
 
 
	 00:19:55
     ◼ 
      
     ►  
     because Minchukko says that the next iPhone will have no Touch ID sensor of any kind. 
     
     
  
 
 
	 00:20:06
     ◼ 
      
     ►  
     We predict the OLED model won't support fingerprint recognition. 
     
     
  
 
 
	 00:20:09
     ◼ 
      
     ►  
     Reasons being 1. 
     
     
  
 
 
	 00:20:10
     ◼ 
      
     ►  
     The full screen design doesn't work with existing capacitive fingerprint recognition 
     
     
  
 
 
 
	 00:20:15
     ◼ 
      
     ►  
     Scan through ability of the under display fingerprint solution still has technical challenges. 
     
     
  
 
 
	 00:20:20
     ◼ 
      
     ►  
     So Ming-Chi Kuo is saying that Apple has not been able to embed a Touch ID sensor into 
     
     
  
 
 
	 00:20:29
     ◼ 
      
     ►  
     the screen of the phone. 
     
     
  
 
 
	 00:20:31
     ◼ 
      
     ►  
     So instead of putting it anywhere else on the device, they are getting rid of Touch 
     
     
  
 
 
	 00:20:36
     ◼ 
      
     ►  
     ID in favour of face scanning, 3D depth sensing face scanning which they have implemented 
     
     
  
 
 
	 00:20:43
     ◼ 
      
     ►  
     for this phone and that it would be good enough. So there's a few questions about this and 
     
     
  
 
 
	 00:20:49
     ◼ 
      
     ►  
     there's also a Bloomberg report which we'll get to in a moment which I think addresses 
     
     
  
 
 
	 00:20:52
     ◼ 
      
     ►  
     some of these questions but I want to talk through them as a group. 
     
     
  
 
 
	 00:20:57
     ◼ 
      
     ►  
     So first off, would Apple remove Touch ID? So removing Touch ID could potentially cut 
     
     
  
 
 
	 00:21:04
     ◼ 
      
     ►  
     support for Apple Pay, right? If there's no authentication method. So let's just assume 
     
     
  
 
 
	 00:21:08
     ◼ 
      
     ►  
     that there's no Touch ID. Apple's not going to just get rid of this method, right? There's 
     
     
  
 
 
	 00:21:12
     ◼ 
      
     ►  
     going to be some kind of authentication because otherwise where does Touch ID go? 
     
     
  
 
 
	 00:21:16
     ◼ 
      
     ►  
     Oh sorry, where does Apple Pay go, right? Like they're not gonna remove that. 
     
     
  
 
 
	 00:21:21
     ◼ 
      
     ►  
     Just a blood sample. You just prick your finger on the phone every single time you buy 
     
     
  
 
 
	 00:21:25
     ◼ 
      
     ►  
     something. It's a real Pavlovian response to buying new things. 
     
     
  
 
 
	 00:21:31
     ◼ 
      
     ►  
     I don't see them removing it unless there's something equally secure 
     
     
  
 
 
	 00:21:39
     ◼ 
      
     ►  
     and easy to use and we're gonna get into some things that could do that potentially. 
     
     
  
 
 
	 00:21:44
     ◼ 
      
     ►  
     But they're not going, I don't see them getting rid of it without a really strong case to 
     
     
  
 
 
	 00:21:50
     ◼ 
      
     ►  
     replace it with something else. 
     
     
  
 
 
	 00:21:52
     ◼ 
      
     ►  
     And I can hear you now, Steven, the headphone jack! 
     
     
  
 
 
	 00:21:55
     ◼ 
      
     ►  
     They removed the headphone jack and I don't think, I still don't think they've given enough 
     
     
  
 
 
	 00:21:59
     ◼ 
      
     ►  
     of a reason why but that's a different type of feature. 
     
     
  
 
 
	 00:22:04
     ◼ 
      
     ►  
     I will say on that note though, they did remove it but they gave me AirPods and AirPods are 
     
     
  
 
 
	 00:22:08
     ◼ 
      
     ►  
     amazing and I know they could have given me AirPods anyway, I know they could have done it anyway, but 
     
     
  
 
 
	 00:22:13
     ◼ 
      
     ►  
     you know there is a better thing. I think that sidesteps the actual argument of Touch ID like 
     
     
  
 
 
	 00:22:19
     ◼ 
      
     ►  
     you said is key to not only Apple Pay but like device security and like a headphone jack like I 
     
     
  
 
 
	 00:22:26
     ◼ 
      
     ►  
     was going to write off that complaint because headphone jack is is like it's kind of a pain 
     
     
  
 
 
	 00:22:30
     ◼ 
      
     ►  
     to live without it but it's not it's not device security it's not payment security and can they go 
     
     
  
 
 
	 00:22:38
     ◼ 
      
     ►  
     all their banking partners and deal with this in a way that keeps 
     
     
  
 
 
	 00:22:44
     ◼ 
      
     ►  
     everybody happy or such ID like the linchpin and all of it. I just I don't I 
     
     
  
 
 
	 00:22:49
     ◼ 
      
     ►  
     don't know if any of us on the outside know how important Touch ID is to some 
     
     
  
 
 
	 00:22:52
     ◼ 
      
     ►  
     of those deals but Apple is not going to do something that is less secure 
     
     
  
 
 
	 00:22:58
     ◼ 
      
     ►  
     right that goes against everything they've done like the last five years if 
     
     
  
 
 
	 00:23:02
     ◼ 
      
     ►  
     not longer with this phone. So I just I don't buy this unless the replacement is 
     
     
  
 
 
	 00:23:08
     ◼ 
      
     ►  
     equally good to use and equally secure. All right I have many many thoughts here. 
     
     
  
 
 
	 00:23:14
     ◼ 
      
     ►  
     Here we go, settle in everyone. Let me go with an opening statement which is the 
     
     
  
 
 
	 00:23:18
     ◼ 
      
     ►  
     idea of just getting rid of Touch ID because you cannot figure out a way to 
     
     
  
 
 
	 00:23:23
     ◼ 
      
     ►  
     make you work with the iPhone Pro is the equivalent of getting a new car when you 
     
     
  
 
 
	 00:23:27
     ◼ 
      
     ►  
     blow a tire. Like well we couldn't get that to work so I think it really matters why 
     
     
  
 
 
	 00:23:31
     ◼ 
      
     ►  
     get rid of it. It is a real scorched earth situation, right? We couldn't work it out, so whatever. 
     
     
  
 
 
	 00:23:37
     ◼ 
      
     ►  
     Yeah, exactly. So that said, we cannot agree on the fact that there's no way that Apple is going back to a world where it's just a passcode. 
     
     
  
 
 
	 00:23:46
     ◼ 
      
     ►  
     There has to be a second, possibly based on biometric authentication method of providing an extra layer of encryption and security on the iPhone. 
     
     
  
 
 
	 00:23:57
     ◼ 
      
     ►  
     So far, that has been Touch ID, and Touch ID powers a lot of services and features on the iPhone, from 
     
     
  
 
 
	 00:24:03
     ◼ 
      
     ►  
     encrypting, backups, and the lock screen authentication with the App Store, Apple Pay, 
     
     
  
 
 
	 00:24:09
     ◼ 
      
     ►  
     the API for developers. There's a whole API to use Touch ID in third-party apps. 
     
     
  
 
 
	 00:24:16
     ◼ 
      
     ►  
     And Touch ID is really everywhere. And the thing that sells Touch ID, it's not that it's a fingerprint. 
     
     
  
 
 
	 00:24:23
     ◼ 
      
     ►  
     Yes, it's a fingerprint reader, but it's the fact that it's so fast, accessible and easy to use. 
     
     
  
 
 
	 00:24:30
     ◼ 
      
     ►  
     And also the fact that you don't have to look at your phone while you authenticate with HID. 
     
     
  
 
 
	 00:24:36
     ◼ 
      
     ►  
     Anyone who's ever taken the tube in London, Myke, you know this. 
     
     
  
 
 
	 00:24:39
     ◼ 
      
     ►  
     You're grocery shopping and you're in a hurry, you just place your finger on the home button 
     
     
  
 
 
	 00:24:44
     ◼ 
      
     ►  
     and you feel the tap and you hear the sound effect and you're done. 
     
     
  
 
 
	 00:24:47
     ◼ 
      
     ►  
     on. You know that you authenticate it, it doesn't get in the way, and it's an unassuming 
     
     
  
 
 
	 00:24:53
     ◼ 
      
     ►  
     interaction. It's not flashy. We're at the point where most people are getting used to 
     
     
  
 
 
	 00:24:59
     ◼ 
      
     ►  
     Apple Pay, most people are getting used to Touch ID. It's a natural way of authenticating. 
     
     
  
 
 
	 00:25:04
     ◼ 
      
     ►  
     So if Apple wants to, in my mind, if Apple wants to provide an alternative to Touch ID, 
     
     
  
 
 
	 00:25:09
     ◼ 
      
     ►  
     it has to be as quick and easy to use and accessible, because remember, one of the benefits 
     
     
  
 
 
	 00:25:16
     ◼ 
      
     ►  
     Touch ID is that it's in a fixed position on the device, even if you have 
     
     
  
 
 
	 00:25:21
     ◼ 
      
     ►  
     motor impairments or visual impairments, you can just feel Touch ID 
     
     
  
 
 
	 00:25:26
     ◼ 
      
     ►  
     and you can use it. Anyone can use it, unless you don't have fingers or you've 
     
     
  
 
 
	 00:25:31
     ◼ 
      
     ►  
     burned off your fingerprints, but that's another problem. So a faster solution to 
     
     
  
 
 
	 00:25:36
     ◼ 
      
     ►  
     Touch ID, let's assume that it's face recognition. The problem with 
     
     
  
 
 
	 00:25:42
     ◼ 
      
     ►  
     face recognition is not that most implementations so far have sucked, 
     
     
  
 
 
	 00:25:46
     ◼ 
      
     ►  
     which is, you know, we cannot agree on that. They're not perfect. They're not great. 
     
     
  
 
 
	 00:25:49
     ◼ 
      
     ►  
     And it wouldn't surprise me if Apple comes out with a much better, faster, more powerful solution, and we're all surprised. 
     
     
  
 
 
	 00:25:56
     ◼ 
      
     ►  
     Well, Apple did it again. You know, they reinvented face recognition. 
     
     
  
 
 
	 00:25:59
     ◼ 
      
     ►  
     I could see that actually. And I could see how in iOS 11, you know, with the machine learning stuff, if you look at the vision APIs, 
     
     
  
 
 
	 00:26:06
     ◼ 
      
     ►  
     Apple has much improved the system that they provide to third-party developers. You know, the system can recognize faces. 
     
     
  
 
 
	 00:26:13
     ◼ 
      
     ►  
     There are partially occluded people with sunglasses, with hats, profiles. 
     
     
  
 
 
	 00:26:18
     ◼ 
      
     ►  
     The API itself is more powerful. 
     
     
  
 
 
	 00:26:22
     ◼ 
      
     ►  
     So you can only imagine if the API is even more powerful, imagine the stuff that Apple keeps to themselves. 
     
     
  
 
 
	 00:26:27
     ◼ 
      
     ►  
     So it's totally possible that Apple can pull this off, especially with the 3D mapping stuff with the depth perception. 
     
     
  
 
 
	 00:26:34
     ◼ 
      
     ►  
     My problem is in the physical 
     
     
  
 
 
	 00:26:37
     ◼ 
      
     ►  
     implementation of face recognition. 
     
     
  
 
 
	 00:26:40
     ◼ 
      
     ►  
     So there's also a report from Germen on Bloomberg, and he says that Apple has figured out a way to make this work 
     
     
  
 
 
	 00:26:47
     ◼ 
      
     ►  
     even when an iPhone is sitting flat on a table. 
     
     
  
 
 
	 00:26:49
     ◼ 
      
     ►  
     So, you know, I have to assume even if you place your iPhone next to a scanner, next to a 
     
     
  
 
 
	 00:26:57
     ◼ 
      
     ►  
     point-of-sale system, somehow the camera is gonna look right back at you and authenticate you. And I struggle to imagine how 
     
     
  
 
 
	 00:27:04
     ◼ 
      
     ►  
     that could be possible. 
     
     
  
 
 
	 00:27:07
     ◼ 
      
     ►  
     Unless there's a multi-camera array 
     
     
  
 
 
	 00:27:10
     ◼ 
      
     ►  
     along the top edge and the bottom edge of the phone, I struggle to imagine a way to make this work without holding up an iPhone and basically taking a selfie. 
     
     
  
 
 
	 00:27:22
     ◼ 
      
     ►  
     And if we reach the point where we imagine an iPhone Pro and a bunch of people in the London Tube or at my local supermarket, and everyone before authenticating has to basically take a selfie, even if it takes a second, 
     
     
  
 
 
	 00:27:35
     ◼ 
      
     ►  
     It's not, you know, the operation itself can take even less than a second. 
     
     
  
 
 
	 00:27:39
     ◼ 
      
     ►  
     It's the gesture of pulling out your phone, looking at your face, basically taking a selfie. 
     
     
  
 
 
	 00:27:44
     ◼ 
      
     ►  
     Now everybody's looking at you and you end up with a whole system that takes at least three seconds 
     
     
  
 
 
	 00:27:49
     ◼ 
      
     ►  
     and it's much slower than Touch ID. And this is where I come down on this rumor right now. 
     
     
  
 
 
	 00:27:55
     ◼ 
      
     ►  
     It's hard for me to imagine a system that is faster than Touch ID. Not more secure, 
     
     
  
 
 
	 00:28:01
     ◼ 
      
     ►  
     because I can't believe that Apple maybe has a solution that, you know, it can identify 
     
     
  
 
 
	 00:28:06
     ◼ 
      
     ►  
     2D pictures, so it won't authenticate you, it can identify, you know, even the finest 
     
     
  
 
 
	 00:28:13
     ◼ 
      
     ►  
     details of your skin and your eyebrows and your retina, whatever. 
     
     
  
 
 
	 00:28:17
     ◼ 
      
     ►  
     I totally believe that it's gonna be possible somehow. 
     
     
  
 
 
	 00:28:21
     ◼ 
      
     ►  
     But it's the different physical behavior of using a face scanner and it's the accessibility 
     
     
  
 
 
 
	 00:28:28
     ◼ 
      
     ►  
     in low-light conditions, and there's a few people that say, "Well, Apple is going to use an IR scanner, 
     
     
  
 
 
	 00:28:34
     ◼ 
      
     ►  
     so it can work even if it's dark." All right, sure. What happens if I'm a blind person and I 
     
     
  
 
 
	 00:28:41
     ◼ 
      
     ►  
     cannot look at the screen? I don't know if I'm looking straight at my face or if I'm holding 
     
     
  
 
 
	 00:28:47
     ◼ 
      
     ►  
     the iPhone at a weird angle and it doesn't authenticate me. Whereas with Touch ID before, 
     
     
  
 
 
	 00:28:52
     ◼ 
      
     ►  
     or I could just feel the button and place my finger. 
     
     
  
 
 
	 00:28:55
     ◼ 
      
     ►  
     It's such a different way of authenticating, 
     
     
  
 
 
	 00:28:59
     ◼ 
      
     ►  
     and it's such a different way of holding the iPhone 
     
     
  
 
 
	 00:29:01
     ◼ 
      
     ►  
     and saying it's me, 
     
     
  
 
 
	 00:29:05
     ◼ 
      
     ►  
     that combining that with the even higher emphasis 
     
     
  
 
 
	 00:29:10
     ◼ 
      
     ►  
     on Apple Pay in iOS 11, 
     
     
  
 
 
	 00:29:12
     ◼ 
      
     ►  
     from Touch ID with Apple Pay in iMessage, 
     
     
  
 
 
	 00:29:15
     ◼ 
      
     ►  
     the App Store dialog when you purchase apps in iOS 11, 
     
     
  
 
 
	 00:29:19
     ◼ 
      
     ►  
     it looks like an Apple Pay sheet, 
     
     
  
 
 
	 00:29:20
     ◼ 
      
     ►  
     there's a fingerprint icon right front and center on that dialog. It's so strange to 
     
     
  
 
 
	 00:29:26
     ◼ 
      
     ►  
     me that Apple would get rid of Touch ID right now because they cannot figure out how to 
     
     
  
 
 
	 00:29:31
     ◼ 
      
     ►  
     make it work with the iPhone Pro and that the solution to that is a face scanner. I 
     
     
  
 
 
	 00:29:38
     ◼ 
      
     ►  
     just don't know what to think, honestly. 
     
     
  
 
 
	 00:29:42
     ◼ 
      
     ►  
     Mark Gurman follows up with a report. Some quotes from Mark Gurman's report. 
     
     
  
 
 
	 00:29:46
     ◼ 
      
     ►  
     Apple is testing an improved security system that allows users to log in, authenticate 
     
     
  
 
 
	 00:29:50
     ◼ 
      
     ►  
     payments and launch secure apps by scanning their face, according to people familiar with 
     
     
  
 
 
	 00:29:54
     ◼ 
      
     ►  
     the product. It can scan a user's face and unlock the iPhone within a few hundred milliseconds, 
     
     
  
 
 
	 00:29:59
     ◼ 
      
     ►  
     the person said. It is designed to work even if the device is laying flat on a table, rather 
     
     
  
 
 
	 00:30:05
     ◼ 
      
     ►  
     than just close up to the face. However, the intent is for it to replace the Touch ID fingerprint 
     
     
  
 
 
	 00:30:10
     ◼ 
      
     ►  
     scanner. In testing, the face unlock feature takes in more data points than a fingerprint 
     
     
  
 
 
	 00:30:15
     ◼ 
      
     ►  
     making it more secure than the Touch ID system, 
     
     
  
 
 
	 00:30:18
     ◼ 
      
     ►  
     the person said. 
     
     
  
 
 
	 00:30:19
     ◼ 
      
     ►  
     The feature is still being tested 
     
     
  
 
 
	 00:30:20
     ◼ 
      
     ►  
     and may not appear with the new device. 
     
     
  
 
 
	 00:30:22
     ◼ 
      
     ►  
     That last line, I put it in there. 
     
     
  
 
 
	 00:30:23
     ◼ 
      
     ►  
     I think that this is one of those things 
     
     
  
 
 
	 00:30:25
     ◼ 
      
     ►  
     that Bloomberg makes Garmin put in personally. 
     
     
  
 
 
	 00:30:28
     ◼ 
      
     ►  
     I think that they're just like, 
     
     
  
 
 
	 00:30:29
     ◼ 
      
     ►  
     you gotta cover yourself. 
     
     
  
 
 
	 00:30:30
     ◼ 
      
     ►  
     - The safety net. 
     
     
  
 
 
	 00:30:31
     ◼ 
      
     ►  
     - Yeah, and I think that they're making, 
     
     
  
 
 
	 00:30:33
     ◼ 
      
     ►  
     putting weird stuff like that in there 
     
     
  
 
 
	 00:30:34
     ◼ 
      
     ►  
     as well as like the, as the person said. 
     
     
  
 
 
	 00:30:37
     ◼ 
      
     ►  
     So I'm just gonna, I'm just gonna do this, you know. 
     
     
  
 
 
	 00:30:39
     ◼ 
      
     ►  
     Remember, year of optimism and all that, 
     
     
  
 
 
	 00:30:41
     ◼ 
      
     ►  
     that I'm going for, it's my plan here. 
     
     
  
 
 
	 00:30:44
     ◼ 
      
     ►  
     So I remember that fingerprint scanners were terrible and that the idea of 
     
     
  
 
 
	 00:30:48
     ◼ 
      
     ►  
     Apple putting a fingerprint scanner into the iPhone seemed like a stupid one 
     
     
  
 
 
	 00:30:52
     ◼ 
      
     ►  
     because fingerprint scanners were terrible, right? 
     
     
  
 
 
	 00:30:55
     ◼ 
      
     ►  
     Like every fingerprint scanner I'd ever used on like a ThinkPad just, 
     
     
  
 
 
	 00:30:58
     ◼ 
      
     ►  
     just didn't work, right? Like they just flat out didn't work. Touch ID works. 
     
     
  
 
 
	 00:31:02
     ◼ 
      
     ►  
     It's flawless effectively, right? With how, how successful it is. 
     
     
  
 
 
	 00:31:05
     ◼ 
      
     ►  
     So let's assume that what Gherman's saying is true, right? 
     
     
  
 
 
	 00:31:11
     ◼ 
      
     ►  
     That all of this stuff is correct. 
     
     
  
 
 
	 00:31:13
     ◼ 
      
     ►  
     This sounds fine to me. This sounds good. 
     
     
  
 
 
	 00:31:16
     ◼ 
      
     ►  
     Like, speed, okay, so let's just take the argument about speed. 
     
     
  
 
 
	 00:31:21
     ◼ 
      
     ►  
     I understand that as a thing about why speed in these situations is good, 
     
     
  
 
 
	 00:31:26
     ◼ 
      
     ►  
     but let's say it takes a little bit longer than Touch ID. 
     
     
  
 
 
	 00:31:32
     ◼ 
      
     ►  
     What are the other benefits, right? 
     
     
  
 
 
	 00:31:34
     ◼ 
      
     ►  
     Like, speed isn't the only thing here, and there may be something that's nicer, 
     
     
  
 
 
	 00:31:42
     ◼ 
      
     ►  
     there may be something that's just cooler about it, right? 
     
     
  
 
 
	 00:31:44
     ◼ 
      
     ►  
     That all you do is just pick up your phone. 
     
     
  
 
 
	 00:31:46
     ◼ 
      
     ►  
     The action that we all have for picking up the phone, 
     
     
  
 
 
	 00:31:48
     ◼ 
      
     ►  
     the raise to wake. 
     
     
  
 
 
	 00:31:49
     ◼ 
      
     ►  
     As soon as we do that now, our phones are locked. 
     
     
  
 
 
	 00:31:51
     ◼ 
      
     ►  
     Like we don't need to worry about tapping anything 
     
     
  
 
 
	 00:31:54
     ◼ 
      
     ►  
     or clicking anything. 
     
     
  
 
 
	 00:31:56
     ◼ 
      
     ►  
     We don't need to have a home button anymore. 
     
     
  
 
 
	 00:31:58
     ◼ 
      
     ►  
     So not having a home button means that our screens 
     
     
  
 
 
	 00:32:01
     ◼ 
      
     ►  
     are even bigger than before, right? 
     
     
  
 
 
	 00:32:03
     ◼ 
      
     ►  
     So that is a big benefit that we get. 
     
     
  
 
 
	 00:32:05
     ◼ 
      
     ►  
     Maybe we don't need buttons at all on the next phone. 
     
     
  
 
 
	 00:32:08
     ◼ 
      
     ►  
     It's just this beautiful thing 
     
     
  
 
 
	 00:32:10
     ◼ 
      
     ►  
     because it's all about this using this face detection technology. 
     
     
  
 
 
	 00:32:13
     ◼ 
      
     ►  
     Like in trying to have faith in this, I can maybe see that there could be some 
     
     
  
 
 
	 00:32:18
     ◼ 
      
     ►  
     very interesting stuff in here and like stuff about like which I agree with. 
     
     
  
 
 
	 00:32:22
     ◼ 
      
     ►  
     How do you do buying of stuff when you're already looking at the device? Like do you 
     
     
  
 
 
	 00:32:28
     ◼ 
      
     ►  
     like there is an implementation detail in there that's not for us to decide, but if we assume 
     
     
  
 
 
	 00:32:34
     ◼ 
      
     ►  
     that they work it out in as nice a way as they've worked out putting my thumb on the 
     
     
  
 
 
	 00:32:41
     ◼ 
      
     ►  
     screen, then it'll be fine. Let's say for example it's kind of playful. Blink! Or like, 
     
     
  
 
 
	 00:32:47
     ◼ 
      
     ►  
     you know, like there could be something in it that is interesting. Maybe you pick your 
     
     
  
 
 
	 00:32:51
     ◼ 
      
     ►  
     own facial expression that helps you buy stuff. 
     
     
  
 
 
	 00:32:55
     ◼ 
      
     ►  
     So the password. Show an emotion. 
     
     
  
 
 
	 00:32:58
     ◼ 
      
     ►  
     So I think I agree that the pure idea of Touch ID going away is bonkers but if you think 
     
     
  
 
 
	 00:33:05
     ◼ 
      
     ►  
     it just becomes Face ID and we use our faces instead of our fingerprint scanners and we 
     
     
  
 
 
	 00:33:09
     ◼ 
      
     ►  
     get all of the functionality we had before and just leave it up to them to work out the 
     
     
  
 
 
	 00:33:12
     ◼ 
      
     ►  
     details the benefits that we could potentially get just from a device perspective could be 
     
     
  
 
 
	 00:33:19
     ◼ 
      
     ►  
     great and I agree with you Federico that on paper it maybe sounds harder for accessibility 
     
     
  
 
 
	 00:33:24
     ◼ 
      
     ►  
     but I also have faith that Apple's got that part covered because that's something that 
     
     
  
 
 
	 00:33:27
     ◼ 
      
     ►  
     they care about so much right like I will assume that whatever they do it 
     
     
  
 
 
	 00:33:32
     ◼ 
      
     ►  
     will not become harder for people that have accessibility issues to use it may 
     
     
  
 
 
	 00:33:37
     ◼ 
      
     ►  
     expose some new ones but everything does right like everything they add may solve 
     
     
  
 
 
	 00:33:41
     ◼ 
      
     ►  
     something for some people make it harder for others but I'm sure that they will 
     
     
  
 
 
	 00:33:46
     ◼ 
      
     ►  
     try their utmost to make sure that this feature includes as many people as 
     
     
  
 
 
	 00:33:51
     ◼ 
      
     ►  
     possible and then make a epic amount of options to allow for people that now 
     
     
  
 
 
	 00:33:57
     ◼ 
      
     ►  
     are struggling to be able to access their device in a different way, right? 
     
     
  
 
 
	 00:34:01
     ◼ 
      
     ►  
     Like I'm confident that they will find ways to tackle that part because maybe 
     
     
  
 
 
	 00:34:06
     ◼ 
      
     ►  
     more than any other technology company, and you mentioned technology company, 
     
     
  
 
 
	 00:34:09
     ◼ 
      
     ►  
     Apple cares about this stuff more than anybody else, right? I'm really torn on 
     
     
  
 
 
	 00:34:13
     ◼ 
      
     ►  
     this and I totally understand your point and I'm gonna play devil's advocate 
     
     
  
 
 
	 00:34:17
     ◼ 
      
     ►  
     and let's think that it's happening and it's real. So I think you're totally 
     
     
  
 
 
	 00:34:21
     ◼ 
      
     ►  
     right when you say even if it's slightly slower, not because the 
     
     
  
 
 
	 00:34:26
     ◼ 
      
     ►  
     sensor takes milliseconds, but because there's humans holding phones and humans don't just take 
     
     
  
 
 
	 00:34:32
     ◼ 
      
     ►  
     milliseconds to operate. But even if it's slower and it takes two or three seconds, if it's more secure 
     
     
  
 
 
	 00:34:39
     ◼ 
      
     ►  
     then I totally buy the argument. Apple could say it's, I mean they won't say it's slower, but 
     
     
  
 
 
	 00:34:44
     ◼ 
      
     ►  
     it's times more secure and unique than Touch ID, so we believe this is the right technology 
     
     
  
 
 
	 00:34:51
     ◼ 
      
     ►  
     to use going forward. And that I could buy. And I could also say, you know, there could 
     
     
  
 
 
	 00:34:57
     ◼ 
      
     ►  
     be an elegant way to make this work for the thousands of apps that already implement Touch 
     
     
  
 
 
	 00:35:04
     ◼ 
      
     ►  
     ID and maybe the same API used for Touch ID authentication could automatically fall back 
     
     
  
 
 
	 00:35:08
     ◼ 
      
     ►  
     onto Face ID when you're using an iPhone 8. So right at launch, one password without doing 
     
     
  
 
 
	 00:35:14
     ◼ 
      
     ►  
     any work, for example, could support Face ID with the same Touch ID dialogue. 
     
     
  
 
 
	 00:35:18
     ◼ 
      
     ►  
     It's just the same call, like it's just the same API called and Apple just throws up the 
     
     
  
 
 
	 00:35:21
     ◼ 
      
     ►  
     new UI that they've built. 
     
     
  
 
 
 
	 00:35:23
     ◼ 
      
     ►  
     Like that's how that will work. 
     
     
  
 
 
	 00:35:25
     ◼ 
      
     ►  
     So that could work. 
     
     
  
 
 
	 00:35:27
     ◼ 
      
     ►  
     You know, I think part of me, the problem that I have right now is that I'm feeling 
     
     
  
 
 
	 00:35:33
     ◼ 
      
     ►  
     the same way that older people felt about the headphone jack going away, because Touch 
     
     
  
 
 
	 00:35:41
     ◼ 
      
     ►  
     Touch ID is a feature of our generation. 
     
     
  
 
 
	 00:35:46
     ◼ 
      
     ►  
     And to think about it going away already, it makes me feel uneasy right now. 
     
     
  
 
 
	 00:35:52
     ◼ 
      
     ►  
     And it makes me come up with all kinds of questions and reasons why it would be a bad 
     
     
  
 
 
 
	 00:35:59
     ◼ 
      
     ►  
     But there's also the argument that Touch ID doesn't work for everyone. 
     
     
  
 
 
	 00:36:05
     ◼ 
      
     ►  
     If you have Face ID, it doesn't matter if you're sweaty or you just took a shower, 
     
     
  
 
 
	 00:36:11
     ◼ 
      
     ►  
     you know, because the camera doesn't touch your skin, you're just looking at your face 
     
     
  
 
 
	 00:36:14
     ◼ 
      
     ►  
     so you can always authenticate, whereas Touch ID has that kind of problems. 
     
     
  
 
 
	 00:36:18
     ◼ 
      
     ►  
     And Face ID would work even if you're wearing gloves, you know, or hats or glasses. 
     
     
  
 
 
	 00:36:24
     ◼ 
      
     ►  
     Once again, because it doesn't matter whether your skin is in direct contact with the sensor. 
     
     
  
 
 
	 00:36:28
     ◼ 
      
     ►  
     So I could see all the arguments for that. 
     
     
  
 
 
	 00:36:31
     ◼ 
      
     ►  
     just that kind of feature that I was there when it launched and it's become 
     
     
  
 
 
	 00:36:36
     ◼ 
      
     ►  
     so entrenched in the way that we use iOS that it makes me skeptical to think of a 
     
     
  
 
 
	 00:36:42
     ◼ 
      
     ►  
     replacement not even four, five years after the first Touch ID sensor. Again I 
     
     
  
 
 
	 00:36:50
     ◼ 
      
     ►  
     should say if, and that's a big if, it's really safer and more secure than Touch 
     
     
  
 
 
	 00:36:58
     ◼ 
      
     ►  
     If this face ID can provide more unique data points about whether it's really me. 
     
     
  
 
 
	 00:37:05
     ◼ 
      
     ►  
     And by the way, the argument that, you know, what happens if you change your hairstyle? 
     
     
  
 
 
	 00:37:08
     ◼ 
      
     ►  
     That's really not relevant because right now I'm looking at my photos app 
     
     
  
 
 
	 00:37:12
     ◼ 
      
     ►  
     and the photos app with no training can recognize my face when I was 16, 
     
     
  
 
 
	 00:37:18
     ◼ 
      
     ►  
     when I was bald because I was doing chemo, and when I had a beard when I did not have a beard. 
     
     
  
 
 
	 00:37:23
     ◼ 
      
     ►  
     So it doesn't really matter. 
     
     
  
 
 
	 00:37:25
     ◼ 
      
     ►  
     I think the things that it's looking for, like it's not looking for is your 
     
     
  
 
 
	 00:37:29
     ◼ 
      
     ►  
     hair spiky, right? Like it's looking for the distance between your eyes, you know? 
     
     
  
 
 
	 00:37:32
     ◼ 
      
     ►  
     Like it's, you know. 
     
     
  
 
 
	 00:37:33
     ◼ 
      
     ►  
     Yeah. I can tell you myself it doesn't really matter because I've had all kinds of hairstyles. 
     
     
  
 
 
	 00:37:38
     ◼ 
      
     ►  
     So that's not a problem. 
     
     
  
 
 
	 00:37:39
     ◼ 
      
     ►  
     My problem is what happens in busy situations where there's a lot of people behind you. 
     
     
  
 
 
	 00:37:44
     ◼ 
      
     ►  
     So that's, you know, I could think about that and maybe say, well, that's where the 3D 
     
     
  
 
 
	 00:37:48
     ◼ 
      
     ►  
     stuff comes in because you have a 3D map so you can block out people in the background, for 
     
     
  
 
 
	 00:37:52
     ◼ 
      
     ►  
     example, people waiting in line at the cash register or people waiting in line in the 
     
     
  
 
 
	 00:37:55
     ◼ 
      
     ►  
     tube and it could identify you or it could use some kind of proximity with the Apple 
     
     
  
 
 
	 00:38:00
     ◼ 
      
     ►  
     Watch. I don't know, but I'm sure that Apple can find a way to say there's 50 
     
     
  
 
 
	 00:38:05
     ◼ 
      
     ►  
     people here, but the person that is trying to authenticate with Face ID is this user, 
     
     
  
 
 
	 00:38:10
     ◼ 
      
     ►  
     you know, X centimeters away from the camera. 
     
     
  
 
 
	 00:38:12
     ◼ 
      
     ►  
     So that I could totally believe. 
     
     
  
 
 
	 00:38:14
     ◼ 
      
     ►  
     My main question is, how does it work in the physical space? 
     
     
  
 
 
	 00:38:19
     ◼ 
      
     ►  
     What am I supposed to do to make this work? 
     
     
  
 
 
	 00:38:22
     ◼ 
      
     ►  
     because Touch ID is a known quantity. I just have to pick up my phone. I don't 
     
     
  
 
 
	 00:38:27
     ◼ 
      
     ►  
     have to look at it. I place my finger and it works. Face ID will require some kind 
     
     
  
 
 
	 00:38:31
     ◼ 
      
     ►  
     of selfie-like authentication process, which I'm not sure about, but I guess 
     
     
  
 
 
	 00:38:34
     ◼ 
      
     ►  
     we'll see what happens. I'm trying to be optimistic, but it's my second nature to, 
     
     
  
 
 
	 00:38:39
     ◼ 
      
     ►  
     you know, find all the possible problems and consequences and how things could go 
     
     
  
 
 
	 00:38:43
     ◼ 
      
     ►  
     badly. Here's the thing, right, like I've been thinking about this in the idea of 
     
     
  
 
 
	 00:38:47
     ◼ 
      
     ►  
     Fraser Speer's fantastic article that's been shared a few times this week where 
     
     
  
 
 
	 00:38:51
     ◼ 
      
     ►  
     Like he argues like he makes like does a review of a MacBook Pro as an iPad user like flips it on its head 
     
     
  
 
 
	 00:38:58
     ◼ 
      
     ►  
     Like can the MacBook Pro replace your iPad right? Like he did this it was like in 2015 
     
     
  
 
 
	 00:39:04
     ◼ 
      
     ►  
     but it's still relevant now because for some reason this has become a problem again and 
     
     
  
 
 
	 00:39:08
     ◼ 
      
     ►  
     Let's imagine that we already have face detection and we're gonna move to fingerprint detection 
     
     
  
 
 
	 00:39:14
     ◼ 
      
     ►  
     Right, and it's like oh I have to put like specific fingers on my phone 
     
     
  
 
 
	 00:39:18
     ◼ 
      
     ►  
     Like all I have to do right now is pick it up and it unlocks 
     
     
  
 
 
	 00:39:21
     ◼ 
      
     ►  
     What if my girlfriend wants to use my phone? 
     
     
  
 
 
	 00:39:24
     ◼ 
      
     ►  
     She now has to like 
     
     
  
 
 
	 00:39:25
     ◼ 
      
     ►  
     She has to pass it to me and I have to unlock it when she could just point it at my face and unlock it 
     
     
  
 
 
	 00:39:29
     ◼ 
      
     ►  
     Like that's so much easier, right? 
     
     
  
 
 
	 00:39:31
     ◼ 
      
     ►  
     Like there are just these arguments that I can imagine if this thing is great about like why it could be better 
     
     
  
 
 
	 00:39:37
     ◼ 
      
     ►  
     and then I think it's fun to turn it on its head like I'm optimistic about this because I 
     
     
  
 
 
	 00:39:42
     ◼ 
      
     ►  
     think that in removing the home button completely and therefore touch ID going with it and 
     
     
  
 
 
	 00:39:48
     ◼ 
      
     ►  
     there are a lot of advancements in the hardware that we could get and then it's 
     
     
  
 
 
	 00:39:52
     ◼ 
      
     ►  
     up to Apple to make face ID better than any thing that's come before it and 
     
     
  
 
 
	 00:39:58
     ◼ 
      
     ►  
     better than touch ID and I believe that they would not remove touch ID from the 
     
     
  
 
 
	 00:40:03
     ◼ 
      
     ►  
     next phone the phone that's going to be the most expensive most premium iPhone 
     
     
  
 
 
	 00:40:06
     ◼ 
      
     ►  
     that's ever made if it's worse I just can't see that being a thing because 
     
     
  
 
 
	 00:40:10
     ◼ 
      
     ►  
     there's no way they got to a point where they were like oh this won't work oh no 
     
     
  
 
 
	 00:40:15
     ◼ 
      
     ►  
     we have nothing we have no plan B like there was always a plan B then like 
     
     
  
 
 
	 00:40:21
     ◼ 
      
     ►  
     that's silly to me and my hope is that face ID was plan A touch ID was plan B 
     
     
  
 
 
	 00:40:27
     ◼ 
      
     ►  
     and they just couldn't get it to work so you know I'm calling it now there's 
     
     
  
 
 
	 00:40:32
     ◼ 
      
     ►  
     going to be people if face ID happens there's going to be people who 3d print 
     
     
  
 
 
	 00:40:36
     ◼ 
      
     ►  
     heads like like models to test the whether it works or not and I bet that 
     
     
  
 
 
	 00:40:43
     ◼ 
      
     ►  
     whatever system Apple comes up with, it's gonna have some of, you know, some clever 
     
     
  
 
 
	 00:40:48
     ◼ 
      
     ►  
     workarounds for that. Like it detects, like, those minimal movements of your eyes or, you 
     
     
  
 
 
	 00:40:54
     ◼ 
      
     ►  
     know, of your skin, like, sub-skin elements even. 
     
     
  
 
 
	 00:40:57
     ◼ 
      
     ►  
     What about that? 
     
     
  
 
 
	 00:40:58
     ◼ 
      
     ►  
     You know, it can recognize a human versus, like, a mannequin holding an iPhone. So that's 
     
     
  
 
 
	 00:41:05
     ◼ 
      
     ►  
     gonna be super fascinating if it happens. 
     
     
  
 
 
	 00:41:07
     ◼ 
      
     ►  
     It does potentially open up an opportunity on the Mac as well. 
     
     
  
 
 
	 00:41:13
     ◼ 
      
     ►  
     If Touch ID is going to be married to the Touch Bar on the Mac and the Touch Bar is dead in the water 
     
     
  
 
 
	 00:41:19
     ◼ 
      
     ►  
     or difficult to implement an external Bluetooth keyboard, 
     
     
  
 
 
	 00:41:22
     ◼ 
      
     ►  
     I would imagine that they could put whatever this face sensing deal is. 
     
     
  
 
 
	 00:41:27
     ◼ 
      
     ►  
     And we haven't really gotten into that. Surely it's more than just the camera. 
     
     
  
 
 
	 00:41:30
     ◼ 
      
     ►  
     But that could come to the Mac and be really interesting 
     
     
  
 
 
	 00:41:35
     ◼ 
      
     ►  
     if Touch ID is indeed getting replaced with some sort of facial thing. 
     
     
  
 
 
	 00:41:39
     ◼ 
      
     ►  
     You could add that to an iMac and it doesn't matter what keyboard you have. 
     
     
  
 
 
	 00:41:42
     ◼ 
      
     ►  
     Because every Mac already has a camera on the front of it anyway, right? 
     
     
  
 
 
	 00:41:46
     ◼ 
      
     ►  
     Right. And I truly believe that this would be something more than just the camera, 
     
     
  
 
 
	 00:41:50
     ◼ 
      
     ►  
     that it's using IR or something else. But you already have 
     
     
  
 
 
	 00:41:54
     ◼ 
      
     ►  
     some infrastructure there. You could put the Secure Enclave in there somewhere and you could, 
     
     
  
 
 
	 00:41:58
     ◼ 
      
     ►  
     you know every Mac has a bezel around the screen and there's already a camera 
     
     
  
 
 
	 00:42:02
     ◼ 
      
     ►  
     up there just put something else up there too. So that's if this is the case 
     
     
  
 
 
	 00:42:07
     ◼ 
      
     ►  
     that Touch ID is going to be kind of pushed aside for some sort of facial 
     
     
  
 
 
	 00:42:12
     ◼ 
      
     ►  
     thing I would be very interested to see where that expands in the future to 
     
     
  
 
 
	 00:42:16
     ◼ 
      
     ►  
     other products besides just the iPhone. All right this episode is also brought 
     
     
  
 
 
	 00:42:21
     ◼ 
      
     ►  
     to you by our friends over at Hover. When you have a great idea for your next 
     
     
  
 
 
 
	 00:42:41
     ◼ 
      
     ►  
     by the way, you want to have a great email address. There is a bunch of different reasons 
     
     
  
 
 
	 00:42:45
     ◼ 
      
     ►  
     to get a great domain and finding that perfect domain is so easy with Hover. They have over 
     
     
  
 
 
	 00:42:52
     ◼ 
      
     ►  
     400 domain extensions that you can end your domain with, all of the classics that you're 
     
     
  
 
 
	 00:42:56
     ◼ 
      
     ►  
     used to and all the crazy ones as well. And once you get your domain, you can use it to 
     
     
  
 
 
	 00:43:00
     ◼ 
      
     ►  
     get an on-brand or maybe just a more professional email address. It is nice to have an email 
     
     
  
 
 
	 00:43:06
     ◼ 
      
     ►  
     address that has a personalised domain rather than like Hotmail or something. And all of 
     
     
  
 
 
	 00:43:10
     ◼ 
      
     ►  
     this stuff can be super easy to set up with hover and any email address that you create 
     
     
  
 
 
	 00:43:16
     ◼ 
      
     ►  
     will work with whatever email programs you're already using and they'll be able to help 
     
     
  
 
 
	 00:43:20
     ◼ 
      
     ►  
     you with that because they have fantastic features like their support team right their 
     
     
  
 
 
	 00:43:23
     ◼ 
      
     ►  
     support team is always there for you you can give them a call they have an actual person 
     
     
  
 
 
	 00:43:28
     ◼ 
      
     ►  
     that's going to pick up the phone they'll answer whatever questions you might have there 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     are no annoying phone trees or being transferred to another department for you to deal with 
     
     
  
 
 
	 00:43:36
     ◼ 
      
     ►  
     they also have hover connect which lets you set up your domain in just a few clicks with 
     
     
  
 
 
 
	 00:43:59
     ◼ 
      
     ►  
     Thank you so much to Hover for their support. Hover, domain names for your ideas. Thank 
     
     
  
 
 
	 00:44:03
     ◼ 
      
     ►  
     you so much to Hover for supporting this show and Relay FM. 
     
     
  
 
 
	 00:44:07
     ◼ 
      
     ►  
     Steven, we were talking about the reviews of the Echo Show last week and since that 
     
     
  
 
 
	 00:44:13
     ◼ 
      
     ►  
     episode, yours was received. You now have an Echo Show at home and I was saying on the 
     
     
  
 
 
	 00:44:21
     ◼ 
      
     ►  
     episode that I'm reserving most of my judgement until I hear what you have to say. So what's 
     
     
  
 
 
 
	 00:44:28
     ◼ 
      
     ►  
     That's a real vote of confidence. 
     
     
  
 
 
	 00:44:31
     ◼ 
      
     ►  
     - I believe in you. 
     
     
  
 
 
	 00:44:33
     ◼ 
      
     ►  
     - So I would, I would, 
     
     
  
 
 
	 00:44:35
     ◼ 
      
     ►  
     I'm going to categorize my comments 
     
     
  
 
 
	 00:44:38
     ◼ 
      
     ►  
     in sort of three buckets, 
     
     
  
 
 
	 00:44:41
     ◼ 
      
     ►  
     hardware, software, and potential. 
     
     
  
 
 
	 00:44:44
     ◼ 
      
     ►  
     So no doubt people have seen photos of this thing. 
     
     
  
 
 
	 00:44:48
     ◼ 
      
     ►  
     It is not the prettiest thing in my household. 
     
     
  
 
 
	 00:44:51
     ◼ 
      
     ►  
     Unfortunately, the screen is bright. 
     
     
  
 
 
	 00:44:54
     ◼ 
      
     ►  
     I actually had a video call on it with Jason Snell, 
     
     
  
 
 
	 00:44:58
     ◼ 
      
     ►  
     and we both sort of commented like 
     
     
  
 
 
	 00:45:00
     ◼ 
      
     ►  
     how deep the screen looks recessed, 
     
     
  
 
 
	 00:45:02
     ◼ 
      
     ►  
     like it's not laminated to the cover, 
     
     
  
 
 
	 00:45:03
     ◼ 
      
     ►  
     like you're used to on an iPad or an iPhone. 
     
     
  
 
 
	 00:45:05
     ◼ 
      
     ►  
     But it's really bright, it's really clear. 
     
     
  
 
 
	 00:45:07
     ◼ 
      
     ►  
     The speakers are incredible, 
     
     
  
 
 
	 00:45:08
     ◼ 
      
     ►  
     way better than the regular Echo. 
     
     
  
 
 
	 00:45:11
     ◼ 
      
     ►  
     Definitely better than the Dot. 
     
     
  
 
 
	 00:45:13
     ◼ 
      
     ►  
     I mean, I've got a Dot here on my desk, 
     
     
  
 
 
	 00:45:14
     ◼ 
      
     ►  
     and the speaker is just fine for the voice, 
     
     
  
 
 
	 00:45:18
     ◼ 
      
     ►  
     but that's about it. 
     
     
  
 
 
	 00:45:19
     ◼ 
      
     ►  
     Interestingly, I noticed during the boot-up sequence 
     
     
  
 
 
	 00:45:23
     ◼ 
      
     ►  
     a little flash of the Intel inside logo which I did not anticipate. I figured these things 
     
     
  
 
 
	 00:45:28
     ◼ 
      
     ►  
     would have some sort of ARM processor in them. 
     
     
  
 
 
	 00:45:30
     ◼ 
      
     ►  
     How peculiar to see that! 
     
     
  
 
 
	 00:45:32
     ◼ 
      
     ►  
     I don't know what's in there. I tried to do some digging and there's not a lot of information 
     
     
  
 
 
	 00:45:36
     ◼ 
      
     ►  
     on the web about what Intel processors are in here. Maybe that's where all the Xeons 
     
     
  
 
 
	 00:45:40
     ◼ 
      
     ►  
     went that Apple didn't use. 
     
     
  
 
 
	 00:45:43
     ◼ 
      
     ►  
     Does it have a Pentium 3 sticker also in the back? 
     
     
  
 
 
	 00:45:46
     ◼ 
      
     ►  
     That'd be awesome. That'd be incredible. So it's got Intel inside. 
     
     
  
 
 
	 00:45:52
     ◼ 
      
     ►  
     The microphone array and everything seems to work just as well as the regular echo. 
     
     
  
 
 
	 00:45:59
     ◼ 
      
     ►  
     It is more directional in a way, you know, the echo and the dot being cylinders. 
     
     
  
 
 
	 00:46:05
     ◼ 
      
     ►  
     The sound comes out of them the same in every direction. 
     
     
  
 
 
	 00:46:08
     ◼ 
      
     ►  
     So you could put it kind of anywhere in the room. 
     
     
  
 
 
	 00:46:11
     ◼ 
      
     ►  
     The speakers on the show fire forward, which makes sense because you have a screen, right? 
     
     
  
 
 
	 00:46:15
     ◼ 
      
     ►  
     You're not going to point the screen at the wall. 
     
     
  
 
 
	 00:46:18
     ◼ 
      
     ►  
     But it's something to be aware of as you set this thing up that you may need to turn it 
     
     
  
 
 
	 00:46:22
     ◼ 
      
     ►  
     or have it slightly different if you're just dropping in where a regular Echo was. 
     
     
  
 
 
	 00:46:28
     ◼ 
      
     ►  
     And one thing that Amazon's done that I think is incredible, and I think like Microsoft 
     
     
  
 
 
	 00:46:32
     ◼ 
      
     ►  
     did this with the Xbox and now the Xbox One X, the power plug is the same, and it's in 
     
     
  
 
 
	 00:46:40
     ◼ 
      
     ►  
     the same place. 
     
     
  
 
 
	 00:46:41
     ◼ 
      
     ►  
     And so you can unplug your Echo and plug your Echo Show in with the same power brick and 
     
     
  
 
 
 
	 00:46:48
     ◼ 
      
     ►  
     You don't have to change anything out. 
     
     
  
 
 
	 00:46:49
     ◼ 
      
     ►  
     you know stuff on the kitchen counter or an entertainment center somewhere you're 
     
     
  
 
 
	 00:46:52
     ◼ 
      
     ►  
     not digging around you can just unplug it and plug the same little barrel 
     
     
  
 
 
	 00:46:56
     ◼ 
      
     ►  
     connector in which I love those those little details that hardware makers do 
     
     
  
 
 
	 00:47:00
     ◼ 
      
     ►  
     and Amazon gets a lot of that stuff right honestly. So the hardware is not 
     
     
  
 
 
	 00:47:06
     ◼ 
      
     ►  
     much to look at but what is there is nice it does look kind of like a little 
     
     
  
 
 
	 00:47:09
     ◼ 
      
     ►  
     old TV set but got a little a little more bulk than I had anticipated I may 
     
     
  
 
 
	 00:47:16
     ◼ 
      
     ►  
     will find it for the show notes. I put a picture on Instagram of it and the 
     
     
  
 
 
	 00:47:19
     ◼ 
      
     ►  
     molar Mac which is like the super ugly Mac Apple made in the 90s and they kind 
     
     
  
 
 
	 00:47:24
     ◼ 
      
     ►  
     of look the same from a certain angle and so that's that's not great but it is 
     
     
  
 
 
	 00:47:29
     ◼ 
      
     ►  
     what it is I guess. The the touchscreen itself kind of moving from hardware to 
     
     
  
 
 
	 00:47:36
     ◼ 
      
     ►  
     software enables a lot of nice stuff and where I was immediately impressed with 
     
     
  
 
 
	 00:47:41
     ◼ 
      
     ►  
     it this oh this is so much better than the regular echo experience was 
     
     
  
 
 
	 00:47:44
     ◼ 
      
     ►  
     connected to Wi-Fi. So Amazon does have this thing if you have an account set up 
     
     
  
 
 
	 00:47:48
     ◼ 
      
     ►  
     with an echo that you can have Amazon hold on to your wireless password. I 
     
     
  
 
 
	 00:47:53
     ◼ 
      
     ►  
     don't have that enabled on my account for hopefully obvious reasons so I had 
     
     
  
 
 
	 00:47:58
     ◼ 
      
     ►  
     to type in my Wi-Fi password and instead of like getting the echo app out, I 
     
     
  
 
 
	 00:48:03
     ◼ 
      
     ►  
     actually pulled my phone out while the thing was booting up thinking I'm gonna 
     
     
  
 
 
	 00:48:06
     ◼ 
      
     ►  
     need the phone to configure this and you don't because it has a screen you can 
     
     
  
 
 
	 00:48:10
     ◼ 
      
     ►  
     just you know type in your Wi-Fi password. It was kind of great if you're 
     
     
  
 
 
	 00:48:15
     ◼ 
      
     ►  
     used to the normal echo interface. The first thing, one of the first things I 
     
     
  
 
 
	 00:48:21
     ◼ 
      
     ►  
     tried of course was the video calling. There's no interface to this and so I 
     
     
  
 
 
	 00:48:27
     ◼ 
      
     ►  
     just said friend in a tube video call Jason Snow and it did it. Like I just 
     
     
  
 
 
	 00:48:35
     ◼ 
      
     ►  
     tried the first thing that came to mind and it worked and I was impressed that 
     
     
  
 
 
	 00:48:38
     ◼ 
      
     ►  
     that it understood that I got the vocabulary right 
     
     
  
 
 
	 00:48:40
     ◼ 
      
     ►  
     by basically guessing. 
     
     
  
 
 
	 00:48:41
     ◼ 
      
     ►  
     The call was fine. 
     
     
  
 
 
	 00:48:44
     ◼ 
      
     ►  
     It did freeze at first, but then it was okay. 
     
     
  
 
 
	 00:48:47
     ◼ 
      
     ►  
     And I'm willing to like, this was very early, 
     
     
  
 
 
	 00:48:49
     ◼ 
      
     ►  
     like we got ours on like the first or second day 
     
     
  
 
 
	 00:48:50
     ◼ 
      
     ►  
     they were out. 
     
     
  
 
 
	 00:48:51
     ◼ 
      
     ►  
     I haven't had that problem on subsequent calls, 
     
     
  
 
 
	 00:48:54
     ◼ 
      
     ►  
     so maybe it was just a hiccup. 
     
     
  
 
 
	 00:48:56
     ◼ 
      
     ►  
     But Jason Snell had lifted his arms in the air 
     
     
  
 
 
	 00:48:58
     ◼ 
      
     ►  
     and then he was frozen that way for a couple minutes, 
     
     
  
 
 
	 00:49:00
     ◼ 
      
     ►  
     which was pretty funny. 
     
     
  
 
 
	 00:49:01
     ◼ 
      
     ►  
     - Wish you got a picture of that. 
     
     
  
 
 
	 00:49:03
     ◼ 
      
     ►  
     - It was pretty, I should have, yeah, I should have. 
     
     
  
 
 
	 00:49:05
     ◼ 
      
     ►  
     He was just like standing with his arms 
     
     
  
 
 
	 00:49:06
     ◼ 
      
     ►  
     raised high in victory. 
     
     
  
 
 
	 00:49:08
     ◼ 
      
     ►  
     But the call quality and stuff is fine, 
     
     
  
 
 
	 00:49:11
     ◼ 
      
     ►  
     which you expect from FaceTime or Skype on a good day. 
     
     
  
 
 
	 00:49:14
     ◼ 
      
     ►  
     The software benefits from all the work Amazon does 
     
     
  
 
 
	 00:49:20
     ◼ 
      
     ►  
     in the background, so it knew who Jason Snell was 
     
     
  
 
 
	 00:49:24
     ◼ 
      
     ►  
     because I had already given them all my contacts, sorry. 
     
     
  
 
 
	 00:49:29
     ◼ 
      
     ►  
     - Oh man. - Part of the deal. 
     
     
  
 
 
	 00:49:31
     ◼ 
      
     ►  
     Yeah, if Amazon didn't know your email address, real sorry, 
     
     
  
 
 
	 00:49:35
     ◼ 
      
     ►  
     but it is what it is. 
     
     
  
 
 
	 00:49:37
     ◼ 
      
     ►  
     but it knew who he was because he already had access to that. 
     
     
  
 
 
	 00:49:41
     ◼ 
      
     ►  
     Likewise, I didn't have to go in and set up Spotify 
     
     
  
 
 
	 00:49:44
     ◼ 
      
     ►  
     because my Echo system already knows 
     
     
  
 
 
	 00:49:48
     ◼ 
      
     ►  
     about my Spotify account. 
     
     
  
 
 
	 00:49:49
     ◼ 
      
     ►  
     So I could just tell it, friend in a tube, 
     
     
  
 
 
	 00:49:51
     ◼ 
      
     ►  
     play polka music and it knew what to do 
     
     
  
 
 
	 00:49:53
     ◼ 
      
     ►  
     because it was already hooked up. 
     
     
  
 
 
	 00:49:54
     ◼ 
      
     ►  
     - Polka, polka, polka. 
     
     
  
 
 
	 00:49:57
     ◼ 
      
     ►  
     - That's right. 
     
     
  
 
 
	 00:49:57
     ◼ 
      
     ►  
     Amazon does a really good job with that stuff. 
     
     
  
 
 
	 00:49:59
     ◼ 
      
     ►  
     Kind of how Apple does with iCloud, 
     
     
  
 
 
	 00:50:01
     ◼ 
      
     ►  
     if you signed iCloud in your account, 
     
     
  
 
 
	 00:50:03
     ◼ 
      
     ►  
     certain things take place. 
     
     
  
 
 
	 00:50:04
     ◼ 
      
     ►  
     It's the same with all this stuff. 
     
     
  
 
 
	 00:50:07
     ◼ 
      
     ►  
     But unfortunately it's not all puppies and rainbows 
     
     
  
 
 
	 00:50:11
     ◼ 
      
     ►  
     when it comes to the software on this thing. 
     
     
  
 
 
	 00:50:14
     ◼ 
      
     ►  
     And I will preface my complaints by saying two things. 
     
     
  
 
 
	 00:50:19
     ◼ 
      
     ►  
     A, I know it's early days, 
     
     
  
 
 
	 00:50:21
     ◼ 
      
     ►  
     and Amazon generally does a pretty decent job 
     
     
  
 
 
	 00:50:25
     ◼ 
      
     ►  
     at updating things, 
     
     
  
 
 
	 00:50:27
     ◼ 
      
     ►  
     and there's some things on the Echo originally 
     
     
  
 
 
	 00:50:31
     ◼ 
      
     ►  
     that they have resolved, 
     
     
  
 
 
	 00:50:32
     ◼ 
      
     ►  
     things on the Kindles have gotten better over time. 
     
     
  
 
 
	 00:50:35
     ◼ 
      
     ►  
     So I understand that my complaints could be resolved 
     
     
  
 
 
	 00:50:37
     ◼ 
      
     ►  
     with future software updates, and indeed I hope they are. 
     
     
  
 
 
	 00:50:41
     ◼ 
      
     ►  
     Two, there is an inherent weirdness 
     
     
  
 
 
	 00:50:43
     ◼ 
      
     ►  
     in reviewing something over such a short period of time. 
     
     
  
 
 
	 00:50:48
     ◼ 
      
     ►  
     And Dan Morin actually was giving me a hard time about this, 
     
     
  
 
 
	 00:50:51
     ◼ 
      
     ►  
     about trying to make a decision on this product so early 
     
     
  
 
 
	 00:50:54
     ◼ 
      
     ►  
     because it is so different than the other Echo. 
     
     
  
 
 
	 00:50:56
     ◼ 
      
     ►  
     I appreciate that thought, but I also disagree 
     
     
  
 
 
	 00:51:00
     ◼ 
      
     ►  
     with it a little bit that there are some things 
     
     
  
 
 
	 00:51:02
     ◼ 
      
     ►  
     that you're just gonna know if you like or not. 
     
     
  
 
 
	 00:51:04
     ◼ 
      
     ►  
     and the Echo Show is one of those things for me. 
     
     
  
 
 
	 00:51:08
     ◼ 
      
     ►  
     - Like the Logitech Slim Combo. 
     
     
  
 
 
 
	 00:51:11
     ◼ 
      
     ►  
     - Like the Logitech Slim Combo. 
     
     
  
 
 
	 00:51:12
     ◼ 
      
     ►  
     - Yeah, exactly. 
     
     
  
 
 
 
	 00:51:14
     ◼ 
      
     ►  
     It doesn't take long to realize 
     
     
  
 
 
	 00:51:15
     ◼ 
      
     ►  
     that thing is a piece of garbage. 
     
     
  
 
 
	 00:51:17
     ◼ 
      
     ►  
     So a couple things in the software that I really don't like. 
     
     
  
 
 
	 00:51:21
     ◼ 
      
     ►  
     First, every screen has a hint. 
     
     
  
 
 
	 00:51:25
     ◼ 
      
     ►  
     So if you are currently playing your polka music, 
     
     
  
 
 
	 00:51:30
     ◼ 
      
     ►  
     it's got the album artwork, it's like an iPod, right? 
     
     
  
 
 
	 00:51:33
     ◼ 
      
     ►  
     got all your your music information on it. Then there's a little line and it 
     
     
  
 
 
	 00:51:37
     ◼ 
      
     ►  
     says try, you know, wake word, show me my photo albums. It's like I don't need a 
     
     
  
 
 
	 00:51:45
     ◼ 
      
     ►  
     hint when I'm listening to music to try something else. Also, lol, no one uses 
     
     
  
 
 
	 00:51:51
     ◼ 
      
     ►  
     Amazon photo service. But so if I kind of like advertising in a way for service 
     
     
  
 
 
	 00:51:57
     ◼ 
      
     ►  
     that no one's using but also like explain to you what else your device can 
     
     
  
 
 
	 00:52:01
     ◼ 
      
     ►  
     do and almost every single screen on the Echo Show has this little bottom third 
     
     
  
 
 
	 00:52:07
     ◼ 
      
     ►  
     of saying "hey try this other voice command" and I appreciate the the 
     
     
  
 
 
	 00:52:13
     ◼ 
      
     ►  
     helpfulness that they're trying like they're trying to surface new commands 
     
     
  
 
 
	 00:52:16
     ◼ 
      
     ►  
     because there's no interface to this thing right I just had to say video call 
     
     
  
 
 
	 00:52:19
     ◼ 
      
     ►  
     Jason Snell for it to work because I couldn't there's no interface to like go 
     
     
  
 
 
	 00:52:22
     ◼ 
      
     ►  
     and do that thing but the trade-off is I feel like I'm being like annoyed to 
     
     
  
 
 
	 00:52:29
     ◼ 
      
     ►  
     by the tips app on iOS 11 and I could not find a way to turn this off in 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     settings which is a bummer. I wonder if it's something that goes away after a 
     
     
  
 
 
	 00:52:37
     ◼ 
      
     ►  
     certain period of time. It may and I have not like sat down and like mapped out 
     
     
  
 
 
	 00:52:42
     ◼ 
      
     ►  
     the frequency of it so I don't I don't know to be honest with you I would hope 
     
     
  
 
 
	 00:52:46
     ◼ 
      
     ►  
     that it would it would trail off of hey once you've said you know X number of 
     
     
  
 
 
	 00:52:50
     ◼ 
      
     ►  
     commands to this thing then slowly fade these away but for now at least starting 
     
     
  
 
 
	 00:52:57
     ◼ 
      
     ►  
     off you know the first week or so of use there they're not there or they're there 
     
     
  
 
 
	 00:53:02
     ◼ 
      
     ►  
     all the time excuse me. The other big thing that that that bothers me about 
     
     
  
 
 
	 00:53:07
     ◼ 
      
     ►  
     the Echo Show is it is very attention hungry and and what I mean by that the 
     
     
  
 
 
	 00:53:15
     ◼ 
      
     ►  
     Echo itself the Echo Dot and Siri and you know Bixby I guess if you have a 
     
     
  
 
 
	 00:53:22
     ◼ 
      
     ►  
     Samsung phone, the Google Assistant, all of these things are kind of they're kind 
     
     
  
 
 
	 00:53:27
     ◼ 
      
     ►  
     of in waiting and what I mean by that is that they are they are there for you 
     
     
  
 
 
	 00:53:32
     ◼ 
      
     ►  
     when you want them to do something or when you need something but they're not 
     
     
  
 
 
	 00:53:37
     ◼ 
      
     ►  
     reminding you of their presence. So the echo if I'm not talking to it the LEDs 
     
     
  
 
 
	 00:53:43
     ◼ 
      
     ►  
     are off it's just sitting on my kitchen counter and you may know what it is if 
     
     
  
 
 
	 00:53:48
     ◼ 
      
     ►  
     if you come into my house, 
     
     
  
 
 
	 00:53:49
     ◼ 
      
     ►  
     or you may think it's a weird salt and pepper grinder 
     
     
  
 
 
	 00:53:52
     ◼ 
      
     ►  
     or something, it's just an object sitting on the counter. 
     
     
  
 
 
	 00:53:55
     ◼ 
      
     ►  
     Not necessarily the prettiest thing, 
     
     
  
 
 
	 00:53:57
     ◼ 
      
     ►  
     but it's very inoffensive. 
     
     
  
 
 
	 00:54:00
     ◼ 
      
     ►  
     If you're not using Siri, it's just locked away 
     
     
  
 
 
	 00:54:01
     ◼ 
      
     ►  
     behind the home button or the wake word, 
     
     
  
 
 
	 00:54:03
     ◼ 
      
     ►  
     same with the Google Assistant. 
     
     
  
 
 
	 00:54:05
     ◼ 
      
     ►  
     But the show is not that way. 
     
     
  
 
 
	 00:54:07
     ◼ 
      
     ►  
     The show has a screen, and that screen is always on, 
     
     
  
 
 
	 00:54:11
     ◼ 
      
     ►  
     and you can fall back to a screensaver of just a clock, 
     
     
  
 
 
	 00:54:15
     ◼ 
      
     ►  
     and if you put the thing in do not disturb mode, 
     
     
  
 
 
	 00:54:17
     ◼ 
      
     ►  
     it goes to the clock and stays there. 
     
     
  
 
 
	 00:54:20
     ◼ 
      
     ►  
     But every time you walk by it, 
     
     
  
 
 
	 00:54:23
     ◼ 
      
     ►  
     or if you're like me and it's in your office, 
     
     
  
 
 
	 00:54:25
     ◼ 
      
     ►  
     that's only 200 square feet, 
     
     
  
 
 
	 00:54:27
     ◼ 
      
     ►  
     it detects your motion and so the screen's always awake. 
     
     
  
 
 
	 00:54:30
     ◼ 
      
     ►  
     And what it's doing is showing, 
     
     
  
 
 
	 00:54:32
     ◼ 
      
     ►  
     Amazon, I believe they're called HomeCards, 
     
     
  
 
 
	 00:54:34
     ◼ 
      
     ►  
     and these cards kinda cycle through on a carousel, 
     
     
  
 
 
	 00:54:37
     ◼ 
      
     ►  
     and I care about none of them. 
     
     
  
 
 
	 00:54:39
     ◼ 
      
     ►  
     So you can tell it, 
     
     
  
 
 
	 00:54:40
     ◼ 
      
     ►  
     "Hey, put my next calendar appointment in there," 
     
     
  
 
 
	 00:54:43
     ◼ 
      
     ►  
     if I use Google Calendar, 
     
     
  
 
 
	 00:54:45
     ◼ 
      
     ►  
     "put these things in here." 
     
     
  
 
 
	 00:54:46
     ◼ 
      
     ►  
     But it's also a lot of news, a lot of entertainment stuff 
     
     
  
 
 
	 00:54:51
     ◼ 
      
     ►  
     that honestly I just don't care about. 
     
     
  
 
 
	 00:54:53
     ◼ 
      
     ►  
     I don't care about, 
     
     
  
 
 
	 00:54:55
     ◼ 
      
     ►  
     like when it was like some new thing on Instagram 
     
     
  
 
 
	 00:55:00
     ◼ 
      
     ►  
     that was trending or what Kanye was doing 
     
     
  
 
 
	 00:55:02
     ◼ 
      
     ►  
     for the Fourth of July, I just don't care. 
     
     
  
 
 
	 00:55:04
     ◼ 
      
     ►  
     And I don't want that stuff shown to me. 
     
     
  
 
 
	 00:55:08
     ◼ 
      
     ►  
     I don't want to see it. 
     
     
  
 
 
	 00:55:13
     ◼ 
      
     ►  
     And there's no way to like, again, to turn that off. 
     
     
  
 
 
	 00:55:15
     ◼ 
      
     ►  
     There's no way to tell it, just go to the clock and stay there unless you put it in 
     
     
  
 
 
	 00:55:19
     ◼ 
      
     ►  
     Do Not Disturb. 
     
     
  
 
 
	 00:55:20
     ◼ 
      
     ►  
     So it is, again, it is trying to pull your attention into it when all these other voice 
     
     
  
 
 
	 00:55:27
     ◼ 
      
     ►  
     assistants are just kind of laying and waiting. 
     
     
  
 
 
	 00:55:29
     ◼ 
      
     ►  
     Does that make sense? 
     
     
  
 
 
	 00:55:30
     ◼ 
      
     ►  
     Like, does that framing make sense to you, Myke? 
     
     
  
 
 
	 00:55:32
     ◼ 
      
     ►  
     Yeah, and I don't like the sound of it. 
     
     
  
 
 
	 00:55:35
     ◼ 
      
     ►  
     I don't know if I'd assumed that the screen was always on. 
     
     
  
 
 
	 00:55:40
     ◼ 
      
     ►  
     I did but just thinking of that is not what I like about my Echo in that as you say I 
     
     
  
 
 
	 00:55:46
     ◼ 
      
     ►  
     like the idea of in waiting right that's a really good way of putting it but these things 
     
     
  
 
 
	 00:55:51
     ◼ 
      
     ►  
     are just like they're like Jeeves and Jeeves is never seen right like he's just you know 
     
     
  
 
 
	 00:55:56
     ◼ 
      
     ►  
     when you need him he'll come and help you out but like if you don't need him he's not 
     
     
  
 
 
	 00:55:59
     ◼ 
      
     ►  
     going to be there like holding up a big sign saying like hey would you like me to get the 
     
     
  
 
 
	 00:56:04
     ◼ 
      
     ►  
     quaggy master I don't know why I'm doing this but that's kind of where my mind went to I 
     
     
  
 
 
	 00:56:09
     ◼ 
      
     ►  
     I don't like the idea of it just being this persistent screen that has stuff showing on 
     
     
  
 
 
	 00:56:14
     ◼ 
      
     ►  
     it when that stuff a lot of the time feels like it might be like advertisements to use 
     
     
  
 
 
	 00:56:19
     ◼ 
      
     ►  
     it more, right? 
     
     
  
 
 
	 00:56:20
     ◼ 
      
     ►  
     Like come and do this with me. 
     
     
  
 
 
	 00:56:23
     ◼ 
      
     ►  
     Like I don't need you to do that. 
     
     
  
 
 
	 00:56:25
     ◼ 
      
     ►  
     Like I appreciate the ability of trying to teach someone how to use the device a little 
     
     
  
 
 
	 00:56:31
     ◼ 
      
     ►  
     bit better but do that in context. 
     
     
  
 
 
	 00:56:35
     ◼ 
      
     ►  
     So if I've asked you a question about photos, give me some other options for it or let me 
     
     
  
 
 
	 00:56:40
     ◼ 
      
     ►  
     tell you that I need help with something. 
     
     
  
 
 
	 00:56:42
     ◼ 
      
     ►  
     I don't know, there's something about like, as you say, when you're doing one thing and 
     
     
  
 
 
	 00:56:46
     ◼ 
      
     ►  
     it's trying to give you a tip about another piece of functionality that's completely unrelated, 
     
     
  
 
 
	 00:56:49
     ◼ 
      
     ►  
     it feels a little bit redundant and needy in a way that I'm not keen on for a device 
     
     
  
 
 
 
	 00:56:58
     ◼ 
      
     ►  
     I don't need neediness from my voice assistant devices. 
     
     
  
 
 
	 00:57:04
     ◼ 
      
     ►  
     Yeah, the, you know, someone in the chat were asking what I want to see on that home screen. 
     
     
  
 
 
	 00:57:10
     ◼ 
      
     ►  
     The calendar stuff is nice. 
     
     
  
 
 
	 00:57:13
     ◼ 
      
     ►  
     But you know, I like the clock. 
     
     
  
 
 
	 00:57:15
     ◼ 
      
     ►  
     I like to have weather, which I think you can tell the weather to be there. 
     
     
  
 
 
	 00:57:18
     ◼ 
      
     ►  
     But I would like that stuff to be more sort of ambient. 
     
     
  
 
 
	 00:57:22
     ◼ 
      
     ►  
     Like these, these tiles don't need to rotate around on a carousel. 
     
     
  
 
 
	 00:57:25
     ◼ 
      
     ►  
     Like every time the thing moves, it catches my eye. 
     
     
  
 
 
	 00:57:28
     ◼ 
      
     ►  
     And I don't, my wife did not want that in the kitchen, which is why this thing is in 
     
     
  
 
 
	 00:57:33
     ◼ 
      
     ►  
     in the office and I don't want it here in my office 
     
     
  
 
 
	 00:57:37
     ◼ 
      
     ►  
     catching my eye every time. 
     
     
  
 
 
	 00:57:37
     ◼ 
      
     ►  
     Like I have a digital clock in my office 
     
     
  
 
 
	 00:57:40
     ◼ 
      
     ►  
     and it shows the weather and like some stats 
     
     
  
 
 
	 00:57:44
     ◼ 
      
     ►  
     like Twitter followers and YouTube subscribers and stuff. 
     
     
  
 
 
	 00:57:46
     ◼ 
      
     ►  
     Like it was Christmas gift, I really like it. 
     
     
  
 
 
	 00:57:48
     ◼ 
      
     ►  
     It's on the other side of my office. 
     
     
  
 
 
	 00:57:50
     ◼ 
      
     ►  
     I can't see it from my desk 
     
     
  
 
 
	 00:57:52
     ◼ 
      
     ►  
     because every time the thing moves, it catches my eye 
     
     
  
 
 
	 00:57:56
     ◼ 
      
     ►  
     and I, you know, maybe I'm just a squirrel 
     
     
  
 
 
	 00:58:00
     ◼ 
      
     ►  
     attracted to shiny things but that is really distracting 
     
     
  
 
 
	 00:58:02
     ◼ 
      
     ►  
     when I'm trying to write or trying to edit. 
     
     
  
 
 
	 00:58:04
     ◼ 
      
     ►  
     And this thing is like, every time you walk by it, 
     
     
  
 
 
	 00:58:06
     ◼ 
      
     ►  
     it's got something new to show you. 
     
     
  
 
 
	 00:58:08
     ◼ 
      
     ►  
     And there may be a place for that in the kitchen, right? 
     
     
  
 
 
	 00:58:12
     ◼ 
      
     ►  
     Like having a screen that surfaces things. 
     
     
  
 
 
	 00:58:15
     ◼ 
      
     ►  
     But I, and I think my household, 
     
     
  
 
 
	 00:58:16
     ◼ 
      
     ►  
     I'll speak for my wife as well, 
     
     
  
 
 
	 00:58:18
     ◼ 
      
     ►  
     we have come to appreciate the Echo 
     
     
  
 
 
	 00:58:19
     ◼ 
      
     ►  
     because it's not there unless you start the conversation. 
     
     
  
 
 
	 00:58:24
     ◼ 
      
     ►  
     And that difference may seem subtle, 
     
     
  
 
 
	 00:58:27
     ◼ 
      
     ►  
     but I think it's really profound 
     
     
  
 
 
	 00:58:28
     ◼ 
      
     ►  
     that something is always responsive 
     
     
  
 
 
	 00:58:30
     ◼ 
      
     ►  
     as to something that is trying to initiate 
     
     
  
 
 
	 00:58:34
     ◼ 
      
     ►  
     some sort of interaction. 
     
     
  
 
 
	 00:58:35
     ◼ 
      
     ►  
     - Seems like you're not too hot on this in the overall. 
     
     
  
 
 
	 00:58:38
     ◼ 
      
     ►  
     Like I can't imagine you're gonna be keeping this thing. 
     
     
  
 
 
 
	 00:58:41
     ◼ 
      
     ►  
     I'm not keeping it. 
     
     
  
 
 
	 00:58:42
     ◼ 
      
     ►  
     I see, so the third part of the view is potential. 
     
     
  
 
 
	 00:58:49
     ◼ 
      
     ►  
     If they solve the software issues, that's great. 
     
     
  
 
 
	 00:58:52
     ◼ 
      
     ►  
     I can see a real potential of things like the, 
     
     
  
 
 
	 00:58:55
     ◼ 
      
     ►  
     and it's been mocked a lot, 
     
     
  
 
 
	 00:58:57
     ◼ 
      
     ►  
     And there's been a lot of Apple commentators 
     
     
  
 
 
	 00:59:02
     ◼ 
      
     ►  
     really down on this feature of being able to, 
     
     
  
 
 
	 00:59:04
     ◼ 
      
     ►  
     the drop-in, right? 
     
     
  
 
 
	 00:59:05
     ◼ 
      
     ►  
     So Myke, if I gave you permission, 
     
     
  
 
 
	 00:59:08
     ◼ 
      
     ►  
     underline all of those words, 
     
     
  
 
 
	 00:59:10
     ◼ 
      
     ►  
     then you can start a video call 
     
     
  
 
 
	 00:59:13
     ◼ 
      
     ►  
     and I don't have to approve it. 
     
     
  
 
 
	 00:59:14
     ◼ 
      
     ►  
     You can just show up. 
     
     
  
 
 
	 00:59:16
     ◼ 
      
     ►  
     You know what, if you don't want that, 
     
     
  
 
 
	 00:59:17
     ◼ 
      
     ►  
     don't opt into it. 
     
     
  
 
 
	 00:59:19
     ◼ 
      
     ►  
     It's not a hard thing. 
     
     
  
 
 
	 00:59:19
     ◼ 
      
     ►  
     You don't have to write a blog post burning Amazon down. 
     
     
  
 
 
	 00:59:21
     ◼ 
      
     ►  
     You don't opt into it. 
     
     
  
 
 
	 00:59:22
     ◼ 
      
     ►  
     But there are times and relationships, I think, 
     
     
  
 
 
	 00:59:25
     ◼ 
      
     ►  
     that would benefit from that. 
     
     
  
 
 
	 00:59:26
     ◼ 
      
     ►  
     I think Amazon's done a pretty good job 
     
     
  
 
 
	 00:59:27
     ◼ 
      
     ►  
     at outlining what those would be. 
     
     
  
 
 
	 00:59:29
     ◼ 
      
     ►  
     But that stuff is promising. 
     
     
  
 
 
	 00:59:33
     ◼ 
      
     ►  
     It sounds great. 
     
     
  
 
 
	 00:59:34
     ◼ 
      
     ►  
     Having a screen is nice. 
     
     
  
 
 
	 00:59:35
     ◼ 
      
     ►  
     Like having a little news or having weather, 
     
     
  
 
 
	 00:59:37
     ◼ 
      
     ►  
     that sort of stuff is nice. 
     
     
  
 
 
	 00:59:39
     ◼ 
      
     ►  
     But I think Amazon has a long way in going 
     
     
  
 
 
	 00:59:43
     ◼ 
      
     ►  
     and understanding what customers like 
     
     
  
 
 
	 00:59:45
     ◼ 
      
     ►  
     about the Echo products and how the Echo Show 
     
     
  
 
 
	 00:59:49
     ◼ 
      
     ►  
     breaks a lot of those things, at least for users like me. 
     
     
  
 
 
	 00:59:53
     ◼ 
      
     ►  
     And I think the Echo Show is salvageable. 
     
     
  
 
 
	 00:59:56
     ◼ 
      
     ►  
     Like I don't think it's a dead end product, 
     
     
  
 
 
	 00:59:58
     ◼ 
      
     ►  
     but I think Amazon sort of missed the mark 
     
     
  
 
 
	 01:00:00
     ◼ 
      
     ►  
     in understanding what people like about the service. 
     
     
  
 
 
	 01:00:03
     ◼ 
      
     ►  
     And it's too pushy and it's too in your face. 
     
     
  
 
 
	 01:00:06
     ◼ 
      
     ►  
     And if they can dial some of that back 
     
     
  
 
 
	 01:00:07
     ◼ 
      
     ►  
     and the screen can be there when you want it, 
     
     
  
 
 
	 01:00:10
     ◼ 
      
     ►  
     but not all the time, I think I at least would find it 
     
     
  
 
 
	 01:00:13
     ◼ 
      
     ►  
     a much more attractive offering. 
     
     
  
 
 
	 01:00:14
     ◼ 
      
     ►  
     But for now I'd prefer my $200 back or whatever it was. 
     
     
  
 
 
	 01:00:18
     ◼ 
      
     ►  
     So I'm returning it. 
     
     
  
 
 
	 01:00:19
     ◼ 
      
     ►  
     - It really sounds to me like what I expected 
     
     
  
 
 
	 01:00:22
     ◼ 
      
     ►  
     that it adds a bunch of functionality, which is interesting. It's just not the stuff I 
     
     
  
 
 
	 01:00:26
     ◼ 
      
     ►  
     want to do. And everything that I want to do with that device is already in the one 
     
     
  
 
 
	 01:00:31
     ◼ 
      
     ►  
     I own. So I'm all good. Yes. Yeah, you know, Jason talked about he has some security cameras 
     
     
  
 
 
	 01:00:40
     ◼ 
      
     ►  
     that the echo show can show him a live feed from the camera like that sort of stuff is 
     
     
  
 
 
	 01:00:44
     ◼ 
      
     ►  
     cool, like do things that you can't do on a regular echo. But the other stuff I think 
     
     
  
 
 
	 01:00:49
     ◼ 
      
     ►  
     I guess the water's just too muddy now for me. 
     
     
  
 
 
	 01:00:52
     ◼ 
      
     ►  
     - All right, today's show is also brought to you by Igloo, 
     
     
  
 
 
	 01:00:56
     ◼ 
      
     ►  
     a digital workplace platform that enhances 
     
     
  
 
 
	 01:00:59
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     your corporate culture, improving how you work 
     
     
  
 
 
	 01:01:02
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     with your teams and the people inside of your organization. 
     
     
  
 
 
	 01:01:05
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     Igloo will help connect your team to three important things, 
     
     
  
 
 
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     the people inside of your company, 
     
     
  
 
 
	 01:01:10
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     the information that you need to share, 
     
     
  
 
 
	 01:01:12
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     and the processes that you have to go to. 
     
     
  
 
 
	 01:01:14
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     With Igloo, your people have access to what they need 
     
     
  
 
 
	 01:01:16
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     using the tools that they already know 
     
     
  
 
 
	 01:01:18
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     ►  
     a host of app integrations right inside of their igloo. 
     
     
  
 
 
	 01:01:21
     ◼ 
      
     ►  
     So you get to be able to share everything you do in your company. 
     
     
  
 
 
	 01:01:25
     ◼ 
      
     ►  
     One of my favourite thoughts about this is when I used to work in a big company everybody 
     
     
  
 
 
	 01:01:28
     ◼ 
      
     ►  
     needed to sign a piece of paper to say that they understood some kind of safety procedure 
     
     
  
 
 
	 01:01:32
     ◼ 
      
     ►  
     and somebody had to physically walk it around the whole department and get people to sign 
     
     
  
 
 
 
	 01:01:36
     ◼ 
      
     ►  
     With igloo you don't need that sort of stuff because people can just acknowledge that they've 
     
     
  
 
 
	 01:01:38
     ◼ 
      
     ►  
     seen something. 
     
     
  
 
 
	 01:01:39
     ◼ 
      
     ►  
     You can send out everything, you can make sure everybody's seen it and then you're all 
     
     
  
 
 
	 01:01:42
     ◼ 
      
     ►  
     set and ready to go. 
     
     
  
 
 
	 01:01:44
     ◼ 
      
     ►  
     But you can also make sure that people are comfortable working within igloo because they're 
     
     
  
 
 
	 01:01:48
     ◼ 
      
     ►  
     using the devices that they love to use, they're not being forced to use a certain browser 
     
     
  
 
 
	 01:01:52
     ◼ 
      
     ►  
     or a certain machine and they're also able to integrate with the applications and services 
     
     
  
 
 
	 01:01:57
     ◼ 
      
     ►  
     that they're using to get their other pieces of their work done. 
     
     
  
 
 
	 01:02:00
     ◼ 
      
     ►  
     This is powerful stuff. 
     
     
  
 
 
	 01:02:02
     ◼ 
      
     ►  
     Igloo can also be customized to represent your brand and culture. 
     
     
  
 
 
	 01:02:05
     ◼ 
      
     ►  
     It helps define how your company operates. 
     
     
  
 
 
	 01:02:09
     ◼ 
      
     ►  
     To enhance your processes and your culture inside of your organization there are four 
     
     
  
 
 
	 01:02:12
     ◼ 
      
     ►  
     things you need to think about. Communication, collaboration, knowledge management and the 
     
     
  
 
 
	 01:02:16
     ◼ 
      
     ►  
     workflow of your team. This is what you can get started on with igloo. That is what it's 
     
     
  
 
 
	 01:02:21
     ◼ 
      
     ►  
     focused on enhancing, building and maybe even fixing. Igloo is a modern intranet designed 
     
     
  
 
 
	 01:02:27
     ◼ 
      
     ►  
     to keep everyone on the same page. Try igloo for free with no obligation to continue after 
     
     
  
 
 
	 01:02:31
     ◼ 
      
     ►  
     your trial. Go to igloosoftware.com/connected now to find out more and sign up. We thank 
     
     
  
 
 
	 01:02:36
     ◼ 
      
     ►  
     igloo for their support of this show. 
     
     
  
 
 
	 01:02:40
     ◼ 
      
     ►  
     So as we are still in the phase, I believe that Federico is still in the phase of his 
     
     
  
 
 
	 01:02:44
     ◼ 
      
     ►  
     life in which he is devouring videos of sessions from WWDC? 
     
     
  
 
 
	 01:02:50
     ◼ 
      
     ►  
     No, not anymore, surprisingly. 
     
     
  
 
 
	 01:02:52
     ◼ 
      
     ►  
     Oh, congratulations, you're out of it? 
     
     
  
 
 
	 01:02:55
     ◼ 
      
     ►  
     I have started writing the review. 
     
     
  
 
 
	 01:02:59
     ◼ 
      
     ►  
     So you're now at that stage which means that you've watched every single second of every 
     
     
  
 
 
	 01:03:03
     ◼ 
      
     ►  
     single session. 
     
     
  
 
 
	 01:03:05
     ◼ 
      
     ►  
     I know that's what you've done. 
     
     
  
 
 
	 01:03:06
     ◼ 
      
     ►  
     Every session has been consumed. 
     
     
  
 
 
 
	 01:03:09
     ◼ 
      
     ►  
     No, I think it was all of them. 
     
     
  
 
 
	 01:03:10
     ◼ 
      
     ►  
     I think you're being modest. 
     
     
  
 
 
	 01:03:11
     ◼ 
      
     ►  
     Every single session. 
     
     
  
 
 
	 01:03:12
     ◼ 
      
     ►  
     That's why I heard you watched them twice and has done that since WWDC. 
     
     
  
 
 
	 01:03:17
     ◼ 
      
     ►  
     So Tichi teaches today, which is the segment that I have given this a name for and potentially 
     
     
  
 
 
	 01:03:22
     ◼ 
      
     ►  
     maybe the last one, but at least I have a name for it now. 
     
     
  
 
 
	 01:03:25
     ◼ 
      
     ►  
     Tichi teaches us today CoreML. 
     
     
  
 
 
	 01:03:29
     ◼ 
      
     ►  
     What is CoreML Federico? 
     
     
  
 
 
	 01:03:31
     ◼ 
      
     ►  
     So CoreML, it sounds like caramel, but it's not that. It's not caramel for AI. It's a 
     
     
  
 
 
	 01:03:39
     ◼ 
      
     ►  
     different thing. 
     
     
  
 
 
	 01:03:40
     ◼ 
      
     ►  
     I didn't realize that. That's so amazing. 
     
     
  
 
 
	 01:03:45
     ◼ 
      
     ►  
     CoreML is, I'm afraid to disappoint you, Myke. 
     
     
  
 
 
	 01:03:49
     ◼ 
      
     ►  
     I can't hear it any other way now. 
     
     
  
 
 
	 01:03:51
     ◼ 
      
     ►  
     Yeah, I know, caramel. So CoreML, it's not the deep and open framework that you might 
     
     
  
 
 
 
 
	 01:03:59
     ◼ 
      
     ►  
     It's really more of a... 
     
     
  
 
 
	 01:04:00
     ◼ 
      
     ►  
     If it's not deep and open, who cares? 
     
     
  
 
 
	 01:04:02
     ◼ 
      
     ►  
     Yeah, well, what do we need it for? 
     
     
  
 
 
	 01:04:04
     ◼ 
      
     ►  
     Well, I'm sorry, you can end the show. 
     
     
  
 
 
	 01:04:06
     ◼ 
      
     ►  
     It's more of a set of 
     
     
  
 
 
	 01:04:08
     ◼ 
      
     ►  
     developer tools for 
     
     
  
 
 
	 01:04:10
     ◼ 
      
     ►  
     machine learning. It's not a framework 
     
     
  
 
 
	 01:04:12
     ◼ 
      
     ►  
     to write, to develop 
     
     
  
 
 
	 01:04:14
     ◼ 
      
     ►  
     actual machine learning 
     
     
  
 
 
	 01:04:16
     ◼ 
      
     ►  
     stuff. So, here's 
     
     
  
 
 
	 01:04:18
     ◼ 
      
     ►  
     how it works. Machine learning is 
     
     
  
 
 
	 01:04:20
     ◼ 
      
     ►  
     at least the way that Apple is doing it. It's based on 
     
     
  
 
 
	 01:04:22
     ◼ 
      
     ►  
     models. And models are 
     
     
  
 
 
	 01:04:24
     ◼ 
      
     ►  
     think of them as files 
     
     
  
 
 
	 01:04:26
     ◼ 
      
     ►  
     of code. It's actual code 
     
     
  
 
 
	 01:04:28
     ◼ 
      
     ►  
     that you download from public sources, in this case for iOS, and there are a 
     
     
  
 
 
	 01:04:34
     ◼ 
      
     ►  
     variety of models created with other tools such as Keras or Caffe or there's 
     
     
  
 
 
	 01:04:41
     ◼ 
      
     ►  
     one called Scikit, I think. So you download these models and they are code 
     
     
  
 
 
	 01:04:46
     ◼ 
      
     ►  
     made by others to describe a series of objects or scenes or items, stuff that 
     
     
  
 
 
	 01:04:56
     ◼ 
      
     ►  
     you want machine learning to recognize and patterns that you want your 
     
     
  
 
 
	 01:05:01
     ◼ 
      
     ►  
     software to understand. So the way that Apple has done it, they have this format. 
     
     
  
 
 
	 01:05:04
     ◼ 
      
     ►  
     So Core ML is largely a format and a set of developer APIs that allows you to 
     
     
  
 
 
	 01:05:10
     ◼ 
      
     ►  
     take in these already trained models, so this code that has already been taught 
     
     
  
 
 
	 01:05:15
     ◼ 
      
     ►  
     how to recognize specific elements of everyday life. I'm simplifying here but 
     
     
  
 
 
	 01:05:20
     ◼ 
      
     ►  
     to understand. You take these models, Apple has a web page where they have 
     
     
  
 
 
	 01:05:23
     ◼ 
      
     ►  
     some sample models that already work with Core ML and you make them work with 
     
     
  
 
 
	 01:05:29
     ◼ 
      
     ►  
     Apple's format. So the Core ML format is an actual file format. You convert these 
     
     
  
 
 
	 01:05:35
     ◼ 
      
     ►  
     models into the iOS Core ML format and you drop them into Xcode and you drop 
     
     
  
 
 
	 01:05:40
     ◼ 
      
     ►  
     them into your app and you suddenly gain machine learning features from these 
     
     
  
 
 
	 01:05:45
     ◼ 
      
     ►  
     already trained models. The way that Apple is doing it seems to me, I mean I 
     
     
  
 
 
	 01:05:51
     ◼ 
      
     ►  
     don't understand this stuff. I don't know. I mean, I've taken a look at machine 
     
     
  
 
 
	 01:05:54
     ◼ 
      
     ►  
     learning code and it's a bunch of mathematics that I really don't 
     
     
  
 
 
	 01:05:57
     ◼ 
      
     ►  
     understand. But the way that it works is you set a goal. You're like, I want my 
     
     
  
 
 
	 01:06:03
     ◼ 
      
     ►  
     photo app to recognize flowers and to recognize hotels and airports. 
     
     
  
 
 
	 01:06:10
     ◼ 
      
     ►  
     I have these three different categories that I want my app to understand. So you 
     
     
  
 
 
	 01:06:14
     ◼ 
      
     ►  
     find a model that is able to recognize those features in a photo. You take the 
     
     
  
 
 
	 01:06:19
     ◼ 
      
     ►  
     model and you run it through the Python converter that Apple has put together 
     
     
  
 
 
	 01:06:24
     ◼ 
      
     ►  
     and that generates a compatible CoreML file. You drop it into Xcode and your app 
     
     
  
 
 
	 01:06:31
     ◼ 
      
     ►  
     can now identify flowers, airports and hotels because of the CoreML 
     
     
  
 
 
	 01:06:37
     ◼ 
      
     ►  
     tools. At a higher level there's a bunch of machine learning APIs that Apple is 
     
     
  
 
 
	 01:06:45
     ◼ 
      
     ►  
     offering in iOS 11. And Core ML itself is used by Apple in Siri for translation, 
     
     
  
 
 
	 01:06:50
     ◼ 
      
     ►  
     it's using the camera for, I think, for scene and object recognition, and it's 
     
     
  
 
 
	 01:06:57
     ◼ 
      
     ►  
     also used, I believe, in the QuickType keyboard. So, you know, you can, you know, 
     
     
  
 
 
	 01:07:01
     ◼ 
      
     ►  
     the next word predictions and all the suggestions that you get in the 
     
     
  
 
 
	 01:07:05
     ◼ 
      
     ►  
     keyboard are powered by Core ML. Below Core ML on iOS 11 you find the more 
     
     
  
 
 
	 01:07:10
     ◼ 
      
     ►  
     specific frameworks, such as the Vision API, so computer vision, it can recognize 
     
     
  
 
 
	 01:07:14
     ◼ 
      
     ►  
     faces, scenes, objects, rectangles, whatever, and you have the NLP API which 
     
     
  
 
 
	 01:07:21
     ◼ 
      
     ►  
     is the natural language processing which can do a bunch of things like it can 
     
     
  
 
 
	 01:07:25
     ◼ 
      
     ►  
     recognize sentences, it can recognize individual entities like verbs and 
     
     
  
 
 
	 01:07:30
     ◼ 
      
     ►  
     pronouns and nouns, but these more specific APIs they are an implementation 
     
     
  
 
 
	 01:07:37
     ◼ 
      
     ►  
     of machine learning and they depend on core ML for them to work. So really what 
     
     
  
 
 
	 01:07:44
     ◼ 
      
     ►  
     What Apple has done here is, I saw someone say Apple has made the PDF of machine learning 
     
     
  
 
 
	 01:07:51
     ◼ 
      
     ►  
     with Core ML and I sort of understand the idea. 
     
     
  
 
 
	 01:07:55
     ◼ 
      
     ►  
     I mean it's not as easy as opening a PDF of course. 
     
     
  
 
 
	 01:07:58
     ◼ 
      
     ►  
     You still need to write a bunch of code and you still need to understand what you're doing. 
     
     
  
 
 
	 01:08:02
     ◼ 
      
     ►  
     It's not like you're taking a Core ML file and you copy and paste into Xcode. 
     
     
  
 
 
	 01:08:06
     ◼ 
      
     ►  
     Boom, machine learning, it's happening. 
     
     
  
 
 
	 01:08:07
     ◼ 
      
     ►  
     It's not that easy. 
     
     
  
 
 
	 01:08:08
     ◼ 
      
     ►  
     Are you sure though? 
     
     
  
 
 
	 01:08:09
     ◼ 
      
     ►  
     It sounds like it is that easy. 
     
     
  
 
 
	 01:08:11
     ◼ 
      
     ►  
     That's what I'm getting from what you're explaining. 
     
     
  
 
 
	 01:08:13
     ◼ 
      
     ►  
     It is much easier for developers to find a model trained by someone else, publicly available, 
     
     
  
 
 
	 01:08:22
     ◼ 
      
     ►  
     open source, and use it in an iOS app. 
     
     
  
 
 
	 01:08:25
     ◼ 
      
     ►  
     The fact that Apple is providing some models for free, some of them coming from Google, 
     
     
  
 
 
	 01:08:29
     ◼ 
      
     ►  
     I believe, is a testament to the fact that they want to make it easy for you to get started. 
     
     
  
 
 
	 01:08:36
     ◼ 
      
     ►  
     I'm interested to see how developers are going to take advantage of this, in the sense of 
     
     
  
 
 
	 01:08:44
     ◼ 
      
     ►  
     what are the possible implementations that we're going to see as users, what does this 
     
     
  
 
 
	 01:08:48
     ◼ 
      
     ►  
     mean for us. 
     
     
  
 
 
	 01:08:50
     ◼ 
      
     ►  
     And I think stuff like photos and translations, the basics of recognizing things in a picture 
     
     
  
 
 
	 01:08:58
     ◼ 
      
     ►  
     or understanding what a string of text means, that stuff I think we're going to see plenty 
     
     
  
 
 
 
	 01:09:05
     ◼ 
      
     ►  
     we're gonna get a bunch of enhancements for the apps that we already use starting this fall. 
     
     
  
 
 
	 01:09:10
     ◼ 
      
     ►  
     We're gonna get, for example, your calendar now can make better suggestions for the locations of events or the times of 
     
     
  
 
 
	 01:09:17
     ◼ 
      
     ►  
     specific events or we're gonna see apps that can 
     
     
  
 
 
	 01:09:20
     ◼ 
      
     ►  
     automatically sort our photo libraries, you know, in a way that maybe not even the Apple Photos app does. We're gonna get, you know, all these 
     
     
  
 
 
	 01:09:28
     ◼ 
      
     ►  
     image recognition, 
     
     
  
 
 
	 01:09:31
     ◼ 
      
     ►  
     summarizing text, 
     
     
  
 
 
	 01:09:32
     ◼ 
      
     ►  
     doing translation, maybe even if you could... the thing is you can even combine 
     
     
  
 
 
	 01:09:37
     ◼ 
      
     ►  
     these APIs together. So for example, you can recognize some text using NLP, using natural language processing. 
     
     
  
 
 
	 01:09:45
     ◼ 
      
     ►  
     Then you take that 
     
     
  
 
 
	 01:09:47
     ◼ 
      
     ►  
     recognized text, you pass it to Core ML and you say things like, "Well, here's some text. 
     
     
  
 
 
	 01:09:53
     ◼ 
      
     ►  
     I know that it's in English and I know that it's got two verbs and 
     
     
  
 
 
	 01:09:56
     ◼ 
      
     ►  
     and the name of a person named Myke, 
     
     
  
 
 
	 01:10:00
     ◼ 
      
     ►  
     and Myke says he's going to a concert, 
     
     
  
 
 
	 01:10:02
     ◼ 
      
     ►  
     can you analyze the sentiment of this text? 
     
     
  
 
 
	 01:10:05
     ◼ 
      
     ►  
     And Core ML will come back at you and say, 
     
     
  
 
 
	 01:10:08
     ◼ 
      
     ►  
     well, it appears that Myke is happy, 
     
     
  
 
 
	 01:10:09
     ◼ 
      
     ►  
     so maybe you wanna show an happy face emoji. 
     
     
  
 
 
	 01:10:11
     ◼ 
      
     ►  
     That kind of stuff. 
     
     
  
 
 
	 01:10:12
     ◼ 
      
     ►  
     You can mix and match these APIs, 
     
     
  
 
 
	 01:10:15
     ◼ 
      
     ►  
     and you can do most of this work using train models 
     
     
  
 
 
	 01:10:18
     ◼ 
      
     ►  
     that you can already find on the open web. 
     
     
  
 
 
	 01:10:22
     ◼ 
      
     ►  
     You can take them, you can convert to the Core ML format, 
     
     
  
 
 
	 01:10:25
     ◼ 
      
     ►  
     use them in Xcode and let your app take advantage of those predictions, that analysis, all those features 
     
     
  
 
 
	 01:10:31
     ◼ 
      
     ►  
     that Xcode and the iOS SDK wouldn't normally give you for free. 
     
     
  
 
 
	 01:10:36
     ◼ 
      
     ►  
     And then you can combine it with this other stuff like NLP and Vision. 
     
     
  
 
 
	 01:10:40
     ◼ 
      
     ►  
     So I think there's a lot of potential here for even the smaller features, 
     
     
  
 
 
	 01:10:47
     ◼ 
      
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     like the smaller additions, like now Fantastical is smarter when it gives you recommendations for locations. 
     
     
  
 
 
	 01:10:53
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     or now you can have a summary of your agenda based on the things that you want to know. 
     
     
  
 
 
	 01:10:59
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     And I think we're going to get this smaller, but yet so useful, enhancement. 
     
     
  
 
 
	 01:11:04
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     And I'm really, really curious to see how this goes. 
     
     
  
 
 
	 01:11:07
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     Did that make any sense? 
     
     
  
 
 
 
 
	 01:11:12
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     I am struggling to get my head around this one in ways that I haven't in the previous 
     
     
  
 
 
	 01:11:17
     ◼ 
      
     ►  
     things that you've been talking about. 
     
     
  
 
 
	 01:11:19
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     And I've been that way since I first heard about CoreML because I don't fully understand 
     
     
  
 
 
	 01:11:26
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     how this framework is able to do anything. 
     
     
  
 
 
	 01:11:30
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     If you give it like this just list of things, how does it know what? 
     
     
  
 
 
	 01:11:34
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     ►  
     It seems confusing to me. 
     
     
  
 
 
	 01:11:36
     ◼ 
      
     ►  
     So the basic idea is that it's all in the original code, the original model. 
     
     
  
 
 
	 01:11:41
     ◼ 
      
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     So imagine there's a long file with millions of lines of code that has been trained with 
     
     
  
 
 
	 01:11:48
     ◼ 
      
     ►  
     the type of neural network to understand what an apple looks like or what a 
     
     
  
 
 
	 01:11:55
     ◼ 
      
     ►  
     bedroom looks like. And that is actual code. There's a programmer who wrote that 
     
     
  
 
 
	 01:12:00
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     ►  
     and taught the network how to recognize those items in a picture. And you take 
     
     
  
 
 
	 01:12:06
     ◼ 
      
     ►  
     that knowledge, you take that code and you put it into an iOS compatible format, 
     
     
  
 
 
	 01:12:11
     ◼ 
      
     ►  
     which is CoreML, and you start using it into your app. So CoreML, you know, 
     
     
  
 
 
	 01:12:16
     ◼ 
      
     ►  
     it's a two-way communication. Your app as a developer, Myke, you're putting together 
     
     
  
 
 
	 01:12:19
     ◼ 
      
     ►  
     one, two, three AI so you can pass text or you can pass an image or you 
     
     
  
 
 
	 01:12:26
     ◼ 
      
     ►  
     can pass data, you can pass a dictionary. So you take some input from 
     
     
  
 
 
	 01:12:30
     ◼ 
      
     ►  
     your app and you say "CoreML, help me figure out what is going on here" and the 
     
     
  
 
 
	 01:12:35
     ◼ 
      
     ►  
     framework is gonna do its processing, it's based on 
     
     
  
 
 
	 01:12:40
     ◼ 
      
     ►  
     metal, it's based on accelerate, so these high-performance frameworks that take 
     
     
  
 
 
	 01:12:44
     ◼ 
      
     ►  
     you know, a fraction of a second to understand scene recognition and that kind of stuff. 
     
     
  
 
 
	 01:12:48
     ◼ 
      
     ►  
     And it comes back with a message that says, "I believe there's a 90% accuracy that this 
     
     
  
 
 
	 01:12:52
     ◼ 
      
     ►  
     picture is showing an apple or a horse or a mountain." And you take that and you say, 
     
     
  
 
 
	 01:12:57
     ◼ 
      
     ►  
     "Well, I believe, as a user, here's your message. We believe this is a horse." But the essence 
     
     
  
 
 
	 01:13:05
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     ►  
     of the actual machine learning is happening in the model. And that's the most important 
     
     
  
 
 
	 01:13:12
     ◼ 
      
     ►  
     part. But what Apple is doing here is it's making it easy for developers to take these models that 
     
     
  
 
 
	 01:13:19
     ◼ 
      
     ►  
     have been going around for a couple of years now, maybe even more, and to use them on iOS. 
     
     
  
 
 
	 01:13:24
     ◼ 
      
     ►  
     It was also tricky for me to understand because I was like, "So where does the actual machine 
     
     
  
 
 
	 01:13:31
     ◼ 
      
     ►  
     learning occur?" And it's not in the model. What CoreML does is it's a Rosetta Stone for machine 
     
     
  
 
 
	 01:13:39
     ◼ 
      
     ►  
     learning and apps and it's helping them communicate and translate those inputs 
     
     
  
 
 
	 01:13:45
     ◼ 
      
     ►  
     and commands from the machine learning code into data that can be used by an 
     
     
  
 
 
	 01:13:52
     ◼ 
      
     ►  
     app on iOS. So it's this framework right in the middle between the algorithm and 
     
     
  
 
 
	 01:13:58
     ◼ 
      
     ►  
     your app. That's what it is. Let me see if I can say that back to you in a way that 
     
     
  
 
 
	 01:14:04
     ◼ 
      
     ►  
     that I think I've understood it with an example. 
     
     
  
 
 
	 01:14:07
     ◼ 
      
     ►  
     So like Apple's photo recognition stuff, right? 
     
     
  
 
 
	 01:14:11
     ◼ 
      
     ►  
     They had a bunch of data, which was saying, 
     
     
  
 
 
	 01:14:16
     ◼ 
      
     ►  
     this is what this picture is. This is what this picture is. You know, 
     
     
  
 
 
	 01:14:19
     ◼ 
      
     ►  
     this is what a horse is. This is what an Apple is, 
     
     
  
 
 
	 01:14:21
     ◼ 
      
     ►  
     but they need something in the middle to translate that 
     
     
  
 
 
	 01:14:26
     ◼ 
      
     ►  
     information back to the photos.app and CoreML is the thing 
     
     
  
 
 
	 01:14:31
     ◼ 
      
     ►  
     that can like, it takes all of the information 
     
     
  
 
 
	 01:14:35
     ◼ 
      
     ►  
     and can process it. 
     
     
  
 
 
	 01:14:36
     ◼ 
      
     ►  
     So when the app asks a question, Core ML gives the answer 
     
     
  
 
 
	 01:14:41
     ◼ 
      
     ►  
     because it has all of the information. 
     
     
  
 
 
	 01:14:44
     ◼ 
      
     ►  
     - Yes. - Okay. 
     
     
  
 
 
	 01:14:45
     ◼ 
      
     ►  
     So everything that goes through Core ML 
     
     
  
 
 
	 01:14:48
     ◼ 
      
     ►  
     has to have some kind of huge data set 
     
     
  
 
 
	 01:14:51
     ◼ 
      
     ►  
     that Core ML can read from. 
     
     
  
 
 
	 01:14:53
     ◼ 
      
     ►  
     And it can then interpret or extrapolate from it 
     
     
  
 
 
	 01:14:59
     ◼ 
      
     ►  
     to give answers to questions that the application may have? 
     
     
  
 
 
	 01:15:03
     ◼ 
      
     ►  
     - Basically, and we're oversimplifying here, 
     
     
  
 
 
	 01:15:06
     ◼ 
      
     ►  
     but yes, that's what it does. 
     
     
  
 
 
	 01:15:08
     ◼ 
      
     ►  
     - Yeah, we have to oversimplify 
     
     
  
 
 
	 01:15:09
     ◼ 
      
     ►  
     'cause this is way over my pay grade. 
     
     
  
 
 
	 01:15:11
     ◼ 
      
     ►  
     - Yes, we uses the model, which is the actual code, 
     
     
  
 
 
	 01:15:16
     ◼ 
      
     ►  
     the programming that went into machine learning, 
     
     
  
 
 
	 01:15:20
     ◼ 
      
     ►  
     and it communicates with iOS back and forth between the two, 
     
     
  
 
 
	 01:15:23
     ◼ 
      
     ►  
     and it spits out a reasonable answer for your app to use. 
     
     
  
 
 
	 01:15:28
     ◼ 
      
     ►  
     What sorts of things do you see developers being able to do now that they have this as 
     
     
  
 
 
	 01:15:34
     ◼ 
      
     ►  
     opposed to in the past when this was more difficult or out of the reach of more people? 
     
     
  
 
 
	 01:15:40
     ◼ 
      
     ►  
     Well, translation services that used in the past like a web service or a web API, now 
     
     
  
 
 
	 01:15:46
     ◼ 
      
     ►  
     they can do, if they have the right models and if they combine the NLP API and Core ML 
     
     
  
 
 
	 01:15:53
     ◼ 
      
     ►  
     together, they can now do all of this stuff offline with local processing and it takes 
     
     
  
 
 
	 01:15:58
     ◼ 
      
     ►  
     couple of seconds, maybe even less. So translation, doing things like summarizing text or of course 
     
     
  
 
 
	 01:16:06
     ◼ 
      
     ►  
     categorizing pictures based on scene or objects recognizing a picture and then you can do things 
     
     
  
 
 
	 01:16:14
     ◼ 
      
     ►  
     like, and this is all done locally, there's no web API, you don't have to be connected to the 
     
     
  
 
 
	 01:16:18
     ◼ 
      
     ►  
     internet for this to work, you can do things like show me photos where I'm happy or show me photos 
     
     
  
 
 
	 01:16:24
     ◼ 
      
     ►  
     where another person was crying. So you can do sentiment analysis. 
     
     
  
 
 
	 01:16:29
     ◼ 
      
     ►  
     God! Don't make that such! 
     
     
  
 
 
	 01:16:33
     ◼ 
      
     ►  
     I mean, maybe to an extent you could do things like, I want to help me find all of my diary 
     
     
  
 
 
	 01:16:42
     ◼ 
      
     ►  
     entries where I was sad and I was typing in Italian. So if I have a diary, sometimes I 
     
     
  
 
 
	 01:16:50
     ◼ 
      
     ►  
     I write in Italian, other times I write in English, and I can find the said entries of 
     
     
  
 
 
	 01:16:54
     ◼ 
      
     ►  
     my diary in a specific language. Or maybe you could even do things like audio tagging, 
     
     
  
 
 
	 01:16:59
     ◼ 
      
     ►  
     so you can process audio and recognize things in audio, or you could do things like, I mean, 
     
     
  
 
 
	 01:17:07
     ◼ 
      
     ►  
     understanding a specific speaker, for example, in an audio stream, like show me the bits 
     
     
  
 
 
	 01:17:13
     ◼ 
      
     ►  
     where Myke is talking, you know, all that kind of stuff. 
     
     
  
 
 
	 01:17:17
     ◼ 
      
     ►  
     needs that. All apps should use that feature, the "when Myke is talking" feature. 
     
     
  
 
 
	 01:17:21
     ◼ 
      
     ►  
     Yeah, it's a very... it's a wild west right now, really. It's all up to 
     
     
  
 
 
	 01:17:29
     ◼ 
      
     ►  
     the developers imagination, the models they can find. And there's the 
     
     
  
 
 
	 01:17:33
     ◼ 
      
     ►  
     criticism that is going on is that Apple is not making a real machine learning 
     
     
  
 
 
	 01:17:37
     ◼ 
      
     ►  
     development tool. It's more of an API that takes in models from other 
     
     
  
 
 
	 01:17:43
     ◼ 
      
     ►  
     other proper tools and makes them compatible with iOS, 
     
     
  
 
 
	 01:17:47
     ◼ 
      
     ►  
     you know, it actually includes the models 
     
     
  
 
 
	 01:17:49
     ◼ 
      
     ►  
     into the binary of an app. 
     
     
  
 
 
	 01:17:51
     ◼ 
      
     ►  
     So, you know, like at runtime, the model is already there. 
     
     
  
 
 
	 01:17:55
     ◼ 
      
     ►  
     And it's not like a real program 
     
     
  
 
 
	 01:17:58
     ◼ 
      
     ►  
     that you open on your computer and you're like, 
     
     
  
 
 
	 01:17:59
     ◼ 
      
     ►  
     "Okay, I want to write machine learning code." 
     
     
  
 
 
	 01:18:02
     ◼ 
      
     ►  
     That's not what it does. 
     
     
  
 
 
	 01:18:03
     ◼ 
      
     ►  
     It's a way to take the model, take the code, 
     
     
  
 
 
	 01:18:06
     ◼ 
      
     ►  
     and make it work with iOS. 
     
     
  
 
 
	 01:18:08
     ◼ 
      
     ►  
     - Yeah, I understand that criticism, right? 
     
     
  
 
 
	 01:18:10
     ◼ 
      
     ►  
     That kind of cheat in a way, 
     
     
  
 
 
	 01:18:12
     ◼ 
      
     ►  
     but they're also making something that sounds pretty impressive. 
     
     
  
 
 
	 01:18:15
     ◼ 
      
     ►  
     But yeah, they are getting around doing that stuff themselves. 
     
     
  
 
 
	 01:18:19
     ◼ 
      
     ►  
     Like, it's not TensorFlow, you know. 
     
     
  
 
 
	 01:18:21
     ◼ 
      
     ►  
     It's not what Google is doing. 
     
     
  
 
 
	 01:18:23
     ◼ 
      
     ►  
     It's a different approach. 
     
     
  
 
 
 
	 01:18:25
     ◼ 
      
     ►  
     Thank you for teaching, Tichi. 
     
     
  
 
 
	 01:18:28
     ◼ 
      
     ►  
     Sure. I feel educated. 
     
     
  
 
 
 
	 01:18:31
     ◼ 
      
     ►  
     Is there anything else? 
     
     
  
 
 
	 01:18:32
     ◼ 
      
     ►  
     Is there any other things that you want to do? 
     
     
  
 
 
	 01:18:34
     ◼ 
      
     ►  
     Like, are there other things that you can talk about? 
     
     
  
 
 
	 01:18:38
     ◼ 
      
     ►  
     There are other things. 
     
     
  
 
 
	 01:18:39
     ◼ 
      
     ►  
     I need to decide, so I don't want to pre-announce it this time, because it creates an expectation. 
     
     
  
 
 
	 01:18:47
     ◼ 
      
     ►  
     But there are other things that I would like to discuss with you and sort of wrap my head 
     
     
  
 
 
	 01:18:50
     ◼ 
      
     ►  
     around because it can be difficult to understand these ideas just by myself. 
     
     
  
 
 
	 01:18:55
     ◼ 
      
     ►  
     So there will be more. 
     
     
  
 
 
	 01:18:56
     ◼ 
      
     ►  
     I think if you run out of stuff we can pivot and I can teach you guys about Apple Talk 
     
     
  
 
 
 
 
	 01:19:04
     ◼ 
      
     ►  
     If you want to find our show notes for this week just go to relay.fm/connected/149. 
     
     
  
 
 
	 01:19:07
     ◼ 
      
     ►  
     I'd like to thank our sponsors again for helping support this episode. 
     
     
  
 
 
	 01:19:11
     ◼ 
      
     ►  
     So a huge thanks to Igloo, Hover and Mac Weldon. 
     
     
  
 
 
	 01:19:15
     ◼ 
      
     ►  
     If you want to find us online, there's a few places you can do that. 
     
     
  
 
 
	 01:19:18
     ◼ 
      
     ►  
     You can go to 512pixels.net and @ismh on Twitter for all of Steven's stuff and @fotichiviticci 
     
     
  
 
 
	 01:19:25
     ◼ 
      
     ►  
     and maxlories.net for all of Federico's. 
     
     
  
 
 
	 01:19:28
     ◼ 
      
     ►  
     I am i-mike, i-m-y-k-e on Twitter. 
     
     
  
 
 
	 01:19:31
     ◼ 
      
     ►  
     Thank you so much for listening to this week's show and we'll be back next time. 
     
     
  
 
 
	 01:19:36
     ◼ 
      
     ►  
     Until then, say goodbye guys. 
     
     
  
 
 
	 01:19:37
     ◼ 
      
     ►  
     Arrivederci.