153: Top-Notch Phone
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(upbeat music)
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- Welcome to Connected, episode 153.
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This week's show is brought to you by
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Squarespace, Hover, and Pingdom.
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My name is Stephen Hackett and I'm joined this week
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by my co-host, who's now on the coast,
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Federico Vittucci.
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- Hey Stephen, how are you?
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So we won't give you exact coordinates
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unless you just want to,
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you're on a summer vacation.
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- I literally just came back from the beach.
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I'm still on my swimming suit and it's full of sand
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and yeah, like came back and said I gotta call Steven
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'cause we gotta talk about Apple stuff.
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And so the other, so we have a house here,
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we have like a summer house that we're renting
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for the month of August and there's people outside
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coming here, staring at a Google document
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with your profile picture, which is very nice, I should say.
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But it's only you, there's no mic.
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- There's no mic.
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So Myke, someone who's been spending some time
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in the US this summer, he's traveling today,
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but he will be on the show next week,
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and on the show on the 15th,
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he will be in person with me in my office,
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and so that'll be funny of that
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to look forward to in two weeks.
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If he survives, it will be with you.
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If not, it's going to be really weird.
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But that's in the future, and we have things to talk about today.
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And to talk about things today, first we have to talk about things in the past, and that
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is follow-up.
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So my Logitech Circle 2 camera finally showed up.
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It showed up last week.
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Remember, it was a pre-order deal, and then mine shipped like three weeks later.
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I bought the camera and then I bought the kit
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to mount it to the inside of a window
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where I wanted to look outside the house,
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there was a window, it was like in the perfect spot.
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And it's crazy how small this camera is.
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So you know, I've got the Canary
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and I have a couple nest cams,
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but this thing is truly small
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and the mounting kit is really clever
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so it comes with a mount that you can just
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put the power on the back of it
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and then you put it in this thing
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and it's got super sticky pads and goes onto the window
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so it sits flush and so there's no glare or anything around,
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which is really nice because their lens is like as close
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to the glass as possible.
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Does that make sense?
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So is this a camera that they promised
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you will get HomeKit support later?
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And I was thinking about this because this, the news,
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we talked about this camera before WWDC.
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And then at WWDC, Apple said,
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we're gonna roll out software certification
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for HomeKit devices.
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So back when we were talking about this camera,
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we were like, how can they add HomeKit support later
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if they don't have a chip?
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And then at WWDC, Apple comes out and says,
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we don't need a chip anymore.
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So it seems to me like Logitech knew of course,
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ahead of the conference.
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And they launched this product with the promise of HomeKit
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because they knew Apple was, you know,
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gonna roll out software updates to add HomeKit support,
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which is nice.
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- Yeah, it is.
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The app that it comes with is, it's okay.
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There's a couple things in there that I don't really like,
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as far as like, some of the settings are a little hamfisted.
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There's not a lot of finesse that you see in other,
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like in the Nest Cam, for instance,
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but it's a new product, I think they'll get there.
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One thing that's really nice is the timeline view.
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So on the right side of the screen,
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you have basically a timeline.
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You can kind of flick through it and see every time
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over the last however many days it is,
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that the camera has seen activity.
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So if you have notifications off,
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or you just kind of want to go,
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someone came back earlier, you can scroll back
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and they're all marked and you can just tap it
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and it plays a little clip.
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You can save the clip if you want.
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It's all really, like the software,
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it's sort of basic in some areas,
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but the timeline feature is really good.
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I do have a lot of camera apps now,
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so I have the Canary app and the Nest Home app
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'cause I've got the thermostat as well and now this.
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So that's a little funny on one of my home screens,
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just a whole row of them.
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- You like being watched.
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- I like watching, yeah.
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So the one thing I didn't anticipate,
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and I don't know why I didn't,
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My house has storm windows, so I have the regular windows
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and there's an air gap and there's the exterior storm
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windows, so I have lots of glare on mine.
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So I'm kinda working that out,
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I may end up moving this thing.
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But all in all, I've been happy with it.
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I think it does a great job.
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And I really think there's modularity,
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so you have the window mount, but then you have
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other mounts that you can buy or that it comes with
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to use the camera in different ways.
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have one that's got a battery pack on it. I think that's a really clever way of doing
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it. Instead of selling like Nest has the interior and the exterior cameras, this is all sort
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of the same little like, to use a hypercritical term, naked robotic core and then you just
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put on different attachments to make it work where you want it. I think that's a really
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smart approach.
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That's nice. Once they do the HomeKit integration, I should probably consider one of these, especially
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like because of the, you know, I can put it anywhere. I like that approach, like there's
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freedom granted by this modular system and that appeals to me. So once they do the home
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kit integration, if it works well, I think I'm gonna, I'm gonna get one of these and
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maybe use it outside. I don't know. But basically once you get two dogs, you have the perfect
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excuse to buy all the cameras you want because you want to monitor them. And I assume it's
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the same with babies. So I'm in the market for more cameras, especially if
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they have HomeKit integration, so we'll see. Yeah, so that's that camera.
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Thumbs up from me. We have someone asking, asking us to let them know when The
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Rock is running for president. He's not yet. Not yet. Not yet, but we'll see.
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- Yeah, so this is a funny story.
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This came up last week.
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So Wink is a, they have an iPhone app,
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they have a platform that kind of connects
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different smart home things.
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So I use it the same way Myke does,
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where I can control my Canary camera with my Echo.
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So I can tell the Echo, you know,
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turn my camera on or off and it can do it.
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Wink does a lot of things, but that's what I use it for.
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They were like inside of a company called Quirky that was trying to make like smart
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connected objects that sort of imploded and then it was bought by Flextronics but now
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it's been bought again by our friend, I don't want to say friend of the show, that seems
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a bit strong but friend of humanity, Will.I.Am.
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So well, okay. So it's just gonna be like, it's just gonna be on Planet of the Apps at
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I mean his company, yeah, I am plus, bought it. I don't really know, so I'm looking at
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their website right now. I don't know what they do. Like they have some Bluetooth headphones
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here that look sort of ridiculous.
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Oh yeah, like the fake beats by other artists. Yeah, there's a bunch of those.
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I mean okay, so Will.am's company is getting into home automation because it's the hot
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space at the moment.
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I don't know because these services that they act as a kind of as a software bridge between
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all of these different devices.
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I don't know how long they can last for two reasons.
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One because most people I think they prefer the native integrations and like using the
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native stuff on iOS and Android.
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So whatever Google is doing and what Apple is doing with home, it's just a better experience.
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You get the Siri integration, you get the native app, you get all the hooks into the
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system and it works better than these third-party solutions.
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But also because you're building a third-party bridge on top of other services and other
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APIs, the moment that something breaks, you're going to have to update your entire platform
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and it's going to be a problem because Wink doesn't control all.
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Or maybe it doesn't have the same leverage as Apple on companies like Philips for example,
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or Honeywell for instance, or what's the name of the other thermostat that is really nice?
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So I think when Apple and Google approach these companies, they're like, "Hey, you've got
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to support our framework and use the API and make sure that it works and that you follow
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these guidelines and that you support these APIs."
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feels to me like these bigger companies they have a stronger leverage and those manufacturers
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they tend to follow you know Apple and Google because they're the platform owners but it's
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not the same you know this API is breaking the wing support and I mean sure but what
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you're gonna do about it. So I don't have any I don't have I feel like this third party
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services that connect other third parties, they're going to be short lived and they work
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well now, but I wouldn't bet on them for the future, honestly.
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No, I agree. And as the built-in stuff just gets better, like with HomeKit being more
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reasonable to work with, I think they're writing on the wall. So anyways, well I am. Did not
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expect to talk about his company today. I wanted to ask you, like, whatever happened
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to Planet of the Apps because we... Beats me. So does anyone know like the first episode
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I saw a bunch of people saying episode two is better, episode three is better, but then
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it kind of faded into the background. So I don't know, did it ever finish? I don't know,
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I thought you were going to finish watching it. Did y'all not keep it up? I didn't, I
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didn't finish watching the show at all. Like I watched segments of the first episode because
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it just didn't pull me in at all. I'm really excited about the carpool karaoke that Apple
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is doing on Apple Music. That one, that show, I'm excited about. And it's launching, I think,
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next week on August 8th. Apple had a promo video. So that is looking good. But this planet
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of the apps, man, I think, you know, those people that were skeptical ahead of the release,
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they were kind of right. It just doesn't feel like a, like a, like a good fit for Apple
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and the App Store and maybe the way that it was promoted also was doomed to fail. I don't
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think we'll see another experiment like this in terms of Apple doing fake reality TV.
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Yeah, I think I agree with you on all that. The promo for Carpool Carrique was a lot of
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fun. It was fun to watch and I think I'm looking forward to checking the first episode of that
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out. Maybe we'll do that for next week's show probably.
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Yeah, but even thematically, you know, it's such a better fit for Apple Music to have a TV show about music inside the streaming services
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you know that you pay for. That's a great idea. So we'll see how it goes.
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So this week's episode is brought to you by
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support for connected. We thank you to Squarespace for their support of this
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show. Squarespace, make your next move, make your next website. So Stephen are you
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sad this week? A little bit. So last week it was a Thursday I think, the
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27th, someone noticed that apple.com/iPod just redirected to apple.com/iPodTouch
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and in the store the iPod Nano and iPod Shuffle cannot be found. About an hour
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later Apple issued a statement to some members of the press there was no
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press release or anything basically saying they were simplifying their iPod
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lineup with the updated the iPod touch storage and pricing and discontinuing
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the shuffle and Anno and now they're gone they're gone Federico. That is that
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is kind of sad like what a subtle way to go out you know like not with a bang but
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with a whimper. That's a solid quote. It's a good job. I think it's, I mean, it's to
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be expected at this point. Like obviously most people are listening to music either
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on YouTube or Apple Music or Spotify. Spotify, by the way, announced they have, I think,
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60 million subscribers. So that's pretty awesome. Yeah, that's a lot of people. And it's, it's,
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it's clear that the, the general market is going into that direction of paying for streaming
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and I know we talked about this before there's still space for classic music
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players especially because they just work right you don't have to worry about
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cellular connections you don't have to worry about storage because what you pay
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for is the storage you have and then you put songs in there and you're done but
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most people do not listen to music that way anymore and I know that for a long
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time you've been one of those people longer than Myke and I have for sure. So how do you
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feel about the classic iPod, the notion of the classic iPod going away?
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I mean I'm fully aware that the reality you outlined is what's true, that people are streaming
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music and listening on their iPhones and like I have an iPod that I'll travel with some
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but I don't listen to music on an iPod on a regular basis. I still use iTunes on a regular
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which I think we're gonna talk about in a minute.
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But I think a lot of people saw this news
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and were surprised that it hadn't happened already.
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Some people on Twitter were like,
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"Wait, they hadn't done this already?"
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And some comments under my YouTube video
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said the same thing, which I just found surprising.
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So I don't know why the time is now.
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Maybe they're just sort of cleaning up
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in advance of the HomePod.
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Maybe they had some sort of limited quantity left
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and they've reached the end of that quantity
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and now it's just done.
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I do think there is still room
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for something like the Shuffle
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and I think a lot of people,
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when they heard me say that,
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responded with the Apple Watch.
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And so last night I just went to Twitter
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with the show account and asked people,
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"Do you listen to music that you sync to your Apple Watch?"
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And we got a bunch of replies and a bunch of people do it
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and a bunch of people don't do it.
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I found it really interesting.
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The people who do seem really excited about it,
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and then I think a lot of people are like me,
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when they go for a run or for a bike ride,
00:16:43
◼
►
they're gonna have their phone anyways,
00:16:45
◼
►
and so the watch hasn't become important enough
00:16:49
◼
►
or capable enough to stand on its own for them
00:16:51
◼
►
so that they're not using the iPod functionality
00:16:55
◼
►
in the watch, which I found really interesting.
00:16:57
◼
►
And I was curious what you do.
00:16:58
◼
►
Have you synced or listened to music just on your watch?
00:17:01
◼
►
I think the point for me is I have synced music, but the process is so invisible after
00:17:09
◼
►
you set it up. I don't even know if I'm streaming from the iPhone or the watch. I guess if I
00:17:16
◼
►
start music from the watch itself and that playlist happens to be downloaded, then it's
00:17:21
◼
►
streaming music from my watch. But I think I have done this before, like when I was working
00:17:27
◼
►
now for example and my phone was in my house but I don't think I even thought about it
00:17:34
◼
►
like it just happened and maybe I am one of those users after all I just haven't thought
00:17:41
◼
►
about it because I set it up months ago like I picked a bunch of playlists that I want
00:17:47
◼
►
to be available on my watch I think that's what I did and then I just without thinking
00:17:53
◼
►
about it I put on my AirPods and the watch and before starting a workout I hit play in
00:17:57
◼
►
the music app and yeah so I guess I am a user of that not that often but I think it worked
00:18:06
◼
►
pretty well so I didn't notice anything weird so yeah I guess I do use it.
00:18:11
◼
►
Yeah I agree with you the whole mechanism for syncing music to the watch or playing
00:18:16
◼
►
music back on the watch making sure your AirPods are paired all of that could be better and
00:18:23
◼
►
But all that said, my point of something like the Shuffle
00:18:27
◼
►
still has room in this world with something super small,
00:18:29
◼
►
you just clip it on, it doesn't weigh anything,
00:18:31
◼
►
you can just go.
00:18:32
◼
►
Like the watch is a better version of that
00:18:33
◼
►
'cause you're already wearing it if you own one
00:18:36
◼
►
and you don't have to have wired headphones
00:18:37
◼
►
'cause they work with AirPods.
00:18:38
◼
►
And so I think the watch hopefully over time
00:18:41
◼
►
will take over that role and for me,
00:18:43
◼
►
once it can do sailor stuff, I'll leave my phone behind.
00:18:47
◼
►
- Which we've talked about length in the past.
00:18:48
◼
►
So I think this whole story is like,
00:18:51
◼
►
it's surprising it took so long,
00:18:53
◼
►
It makes total sense that they did it.
00:18:55
◼
►
And it's, you know, I played up,
00:18:58
◼
►
like if you watch my video, like it's intentionally sad.
00:19:01
◼
►
Like the piano music is really sad.
00:19:03
◼
►
- It's very sad.
00:19:04
◼
►
It's very sad when the iPod kind of trips over
00:19:08
◼
►
because it's kind of funny.
00:19:10
◼
►
I thought that was like top notch movie moment in the video.
00:19:15
◼
►
Like super sad, super sort of nostalgic.
00:19:18
◼
►
And that was really solid work.
00:19:22
◼
►
The hardest part of that was speaking
00:19:24
◼
►
in such a monotone voice.
00:19:25
◼
►
Like I shot that like six times.
00:19:27
◼
►
Like I kept wanting to have inflection and be myself.
00:19:32
◼
►
And it's like, no, you have to talk.
00:19:33
◼
►
- Be emotional.
00:19:34
◼
►
- Very quietly.
00:19:36
◼
►
But that's played up in the video, right?
00:19:40
◼
►
I think there are people,
00:19:41
◼
►
like I did hear from people who ran out
00:19:43
◼
►
and bought a Shuffle or bought a Nano.
00:19:45
◼
►
I think maybe even now,
00:19:46
◼
►
you can still get one if they're in stores.
00:19:49
◼
►
'Cause some people do want them,
00:19:50
◼
►
but clearly the era of the iPod is over, obviously.
00:19:55
◼
►
- Yeah, and speaking about the watch, I think,
00:19:58
◼
►
I mean, besides cellular connection,
00:20:00
◼
►
so if the watch ever gets a SIM card
00:20:02
◼
►
and I can put a SIM in there
00:20:04
◼
►
and I can stream music wherever I am,
00:20:07
◼
►
that's gonna be awesome,
00:20:08
◼
►
because I can just walk around, pick a song,
00:20:11
◼
►
maybe it doesn't have to be synced,
00:20:12
◼
►
I don't even have to know,
00:20:13
◼
►
and it goes straight to my AirPods
00:20:15
◼
►
or maybe even to my car's Bluetooth.
00:20:18
◼
►
That could be an idea.
00:20:19
◼
►
So that's gonna be great.
00:20:20
◼
►
But I think also there should be a way on the iPhone, so when you're using the music app,
00:20:26
◼
►
I would like to have like a button that says "send this album" or "send this playlist to the watch"
00:20:32
◼
►
and like you directly from the music app on the phone, so you don't have to go into the watch app,
00:20:38
◼
►
nobody uses the watch app, besides to do settings and you know, setup.
00:20:42
◼
►
But I think to have contextual features, sort of like when using TestFlight,
00:20:48
◼
►
And from TestFlight itself, you can flip a toggle and you put the app of that iPhone
00:20:54
◼
►
app on the watch.
00:20:55
◼
►
I would like to have that kind of toggle in music to say download this album or playlist
00:21:01
◼
►
or whatever on the watch.
00:21:03
◼
►
And if you combine that with cellular and if you combine that also with possibly increased
00:21:09
◼
►
independency from the iPhone.
00:21:11
◼
►
So if the watch becomes more independent from the iPhone, if Siri doesn't have to go back
00:21:18
◼
►
and forth, jump back and forth between the iPhone to answer questions and to do the processing.
00:21:23
◼
►
So if the watch gets serious processing features, like it can do more directly on the chip inside
00:21:29
◼
►
the watch, you're basically going to have a true wearable device that doesn't require
00:21:35
◼
►
an iPhone. It can still communicate with the iPhone, but you can also use it on your own.
00:21:40
◼
►
And that kind of becomes the future of the iPod in a way. It is truly a pod that is always
00:21:45
◼
►
with you and it doesn't need a bridge to iTunes or to the iPhone. So that would be
00:21:51
◼
►
amazing, honestly.
00:21:54
◼
►
Yeah, it kind of lives up to that promise of the iPod.
00:21:58
◼
►
Like in a more full way, right? Like the iPod you always had to have in your pocket or make
00:22:02
◼
►
sure you had it on you, right? Or you left it in your car or something. And like my watch,
00:22:07
◼
►
I get up and I put it on and I take it off before bed and it's with me all day and I
00:22:13
◼
►
and I don't have to think about it.
00:22:15
◼
►
Now of course most of us are that way with our phones too,
00:22:18
◼
►
but the watch is like one step further that,
00:22:20
◼
►
you know, if I go out and do something physical,
00:22:23
◼
►
it may be the only device I have with me.
00:22:26
◼
►
And I agree with you, I think the idea of having
00:22:28
◼
►
that toggle in the music app is brilliant.
00:22:31
◼
►
Because I mean, when I upgraded watches earlier this year,
00:22:35
◼
►
you know, I keep a playlist of like,
00:22:37
◼
►
I call it like my reserve playlist of like,
00:22:39
◼
►
if I'm stranded somewhere and just wanna listen
00:22:40
◼
►
to something, like just a couple of albums
00:22:42
◼
►
I really care about and I had to like sit down and remember how to do it like I do this stuff for a living
00:22:48
◼
►
Right. It's like where like how do I get music on this thing?
00:22:51
◼
►
like you have to have a playlist set up and you have to go to the watch app and find the playlist and then it
00:22:55
◼
►
Takes approximately 200 years to sync it all all that could be better and I think though I really think they'll get there
00:23:02
◼
►
You know, I don't know if they're ever gonna have the whole Apple music client on the watch
00:23:06
◼
►
I kind of hope not but I think it should definitely be easier
00:23:08
◼
►
Like the watch should be a destination for a song that you're playing with right now like
00:23:12
◼
►
There's like the share sheet you can send stuff around the watch should be
00:23:16
◼
►
At the end of one of those commands, I think
00:23:19
◼
►
Yeah, especially in iOS 11 like we're seeing some of these ideas like in photos. There's now on the iPhone
00:23:26
◼
►
There's now an extension that when you when you share a photo. There's a button in the bottom row that says
00:23:33
◼
►
Use as watch face and it's kind of same idea like taking
00:23:38
◼
►
content, such an awful word, but taking stuff from the iPhone and offering like contextual
00:23:46
◼
►
shortcuts to say, also put these on the watch because it's, you know, it's a shortcut to
00:23:54
◼
►
an object that is always with us, but you don't want to spend time setting everything
00:23:59
◼
►
up from scratch. So I think the more iOS moves in this direction are offering options and
00:24:05
◼
►
shortcuts and like quick ways to take what is on the phone and put it on the
00:24:10
◼
►
watch that's gonna be so useful and especially you know because the watch is
00:24:15
◼
►
still not independent from the iPhone so we need more of these options I think
00:24:19
◼
►
yeah no totally agree I'd like to see them push that forward but to back up a
00:24:26
◼
►
little bit from we talked about this leaves a big iTunes shaped question on
00:24:31
◼
►
on the table.
00:24:32
◼
►
So, I don't know if people know this,
00:24:34
◼
►
so I have like the very first iPod, the 2001 iPod,
00:24:37
◼
►
that still syncs with iTunes today.
00:24:39
◼
►
Like you have to have like Firewire 400 to 800,
00:24:42
◼
►
a Thunderbolt, but if you can physically hook it up,
00:24:44
◼
►
it still syncs, like all that junk is still in iTunes.
00:24:47
◼
►
And some of us, you know, I still sing music to my phone
00:24:51
◼
►
over USB even though more and more I feel the call
00:24:54
◼
►
of Spotify, but all that stuff is like wrapped up in iTunes
00:25:00
◼
►
and iTunes on the Mac, let alone Windows, is aging,
00:25:04
◼
►
and if you're an Apple Music subscriber,
00:25:07
◼
►
it's actually kind of confusing in places,
00:25:09
◼
►
and it's just, it's an old app that feels increasingly
00:25:13
◼
►
out of date and sort of out of context
00:25:17
◼
►
with everything else that they're doing.
00:25:18
◼
►
Like if you look at media management in iTunes,
00:25:21
◼
►
and you look at the new TV app on iOS,
00:25:24
◼
►
there are worlds of difference,
00:25:26
◼
►
and the TV app is a lot better in a lot of ways.
00:25:29
◼
►
And I wonder if part of this is, with an eye cut to the future where iTunes is marked as
00:25:35
◼
►
legacy and replaced with something slowly, and that if they replace it with something,
00:25:40
◼
►
it has none of that syncing stuff in it, right?
00:25:43
◼
►
The people like me who sync music to their phones even, you know, we're gonna get caught
00:25:46
◼
►
up in this and, hey, you know, this new app, you have local music, you have Apple Music
00:25:51
◼
►
Music, Apple Music Music, and that's it.
00:25:55
◼
►
And if you still want syncing, iTunes is still over here, we'll support it for a couple,
00:25:58
◼
►
you know, OS releases, but I can't help but wonder
00:26:01
◼
►
if this is the beginning of a move in that direction.
00:26:03
◼
►
- Yeah, I mean--
00:26:04
◼
►
- It's time, it's time, right?
00:26:06
◼
►
Like, it's time.
00:26:07
◼
►
- Yeah, I guess so, like, just pull the trigger
00:26:11
◼
►
and split up iTunes in multiple apps,
00:26:13
◼
►
offer like an actual Apple Music client on the Mac.
00:26:17
◼
►
I was trying to use Apple Music on my Mac a few days ago,
00:26:21
◼
►
so I was about to record a show,
00:26:22
◼
►
and I was early, so I had like 10 minutes.
00:26:25
◼
►
I was like, you know what, I'm gonna listen to a song.
00:26:27
◼
►
So I click on the iTunes icon.
00:26:30
◼
►
And let aside the fact that you gotta deal with the iTunes UI, like the entire store
00:26:37
◼
►
navigation, but also like I picked a song in Apple Music and then, you know, on iOS
00:26:44
◼
►
when you're listening to a song and you want to jump to the full album, you can click on
00:26:47
◼
►
the, you can tap on the song name or the artist's name and you jump into the, like the parent
00:26:54
◼
►
view of the album that contains the song. And I couldn't figure out how to do the
00:26:59
◼
►
same on the Mac. So it's like I was clicking around and like, I don't know how to get
00:27:03
◼
►
from a single to the full album. I have no idea. And that's because they sort of brought
00:27:10
◼
►
Apple Music into iTunes, but they're still constrained by the entire paradigms and the
00:27:17
◼
►
UI metaphors that iTunes uses. So honestly, at this point, I think Apple is doing a disservice
00:27:23
◼
►
to the people who pay for Apple Music by not offering a native client on the Mac and just
00:27:29
◼
►
make it a feature of iTunes because it's just so complex and it's always been complex but
00:27:36
◼
►
at this point it's just ridiculous. You've got TV shows and podcasts and Apple Music
00:27:39
◼
►
in there. It doesn't make sense anymore. And now that you don't have classic iPods anymore,
00:27:44
◼
►
I think it's the right moment to, you know, it's been a good run, iTunes, but it's time
00:27:51
◼
►
Agreed. I think even those of us who have a lot of local music and big
00:27:56
◼
►
libraries, I agree with you. We have a family iTunes that I have set up
00:28:02
◼
►
to automatically download anything we purchase, but movies are in there, TV
00:28:05
◼
►
shows are in there for the whole family, and that library is huge. I mean,
00:28:10
◼
►
who knows how many movies and TV shows in it. Anytime I have to do
00:28:13
◼
►
anything in it, and it's on a machine that's, you know, it's an older Mac Mini,
00:28:18
◼
►
but the library is on a Drobo like it's pretty fast setup and anytime I do anything in there
00:28:23
◼
►
it's just like I just I just want to strangle it and you know my my library my iMac is much smaller
00:28:29
◼
►
but even there on a you know
00:28:32
◼
►
Two year old iMac with an SSD and a music only smaller library. It's still so
00:28:38
◼
►
just just awkward because they've added so many things over the years and bolt us so many things on and
00:28:44
◼
►
And a couple years ago, the redesign helped with some of that, but try to explain to somebody
00:28:51
◼
►
over the phone how to make a playlist in iTunes.
00:28:53
◼
►
It cannot be done.
00:28:54
◼
►
You cannot do it because it has just grown into this monster.
00:29:02
◼
►
If iPod's going away, if that's a signal or if Apple's sort of giving itself permission
00:29:09
◼
►
to say, "Hey, you know what? This old model of music, some people still want it, but it
00:29:15
◼
►
is the past and more and more focusing on Apple Music." I mean, the quarterly results
00:29:20
◼
►
services is up again. It's a growing part of the company. Then your software should
00:29:26
◼
►
mirror that reality, I think. So I think that does it. Rest in peace, iPod
00:29:32
◼
►
Nano and Shuffle. Thank you for the years of fun. Lots of years. Lots of years. Lots
00:29:38
◼
►
of fun. We're gonna talk about iPads in a second. But first, I want to tell you about
00:29:43
◼
►
hover. This episode of connected is brought to you by hover. When you have a great idea
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for your project, blog, store startup, you need to give it a great domain name. Finding
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00:29:58
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00:30:02
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These are all of the domains that are for sale with those words and sometimes they can
00:30:09
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even help you find something that you hadn't thought about.
00:30:11
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It's a really clever way of doing it.
00:30:14
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What I really like about it is that there are no upsells.
00:30:17
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If you go and all you want to do is buy a domain name or an email address, you shouldn't
00:30:22
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have to opt out of page after page of add-ons that you don't want or need.
00:30:26
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We've all used companies like that and it's just icky.
00:30:29
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That's why hover only offers domains in email actually.
00:30:31
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00:30:36
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00:30:37
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They believe that you shouldn't have to pay for things that should already be included
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with your domain.
00:30:41
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You know, most people don't know that when you register a domain name, your contact information,
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so your email address, phone number, home address is published online and marketers,
00:30:49
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spammers and hackers can find it in what's called a who is database.
00:30:54
◼
►
Now most companies, they charge you to hide that stuff from who is, but hover includes
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00:31:03
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confidential. And they just do it for you. It's not an added thing. You don't have to
00:31:06
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►
find the checkbox. They just do it because they respect their customers.
00:31:09
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00:31:24
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ideas. Thank you so much to Hover for their support of this show and Relay
00:31:28
◼
►
So your platform of choice had a big news day yesterday.
00:31:34
◼
►
Yeah, so Apple posted their Q3 2017 results and one aspect stood out, especially considering
00:31:46
◼
►
the past couple of years, that iPad sales are up.
00:31:50
◼
►
Like 15% increase year over year and 28% from the previous quarter.
00:31:57
◼
►
And that is a notable piece of information because the iPad sales have been down for
00:32:03
◼
►
I think two to three years.
00:32:04
◼
►
It's been a recurring topic of the show where Myke and I are really excited about the iPad
00:32:09
◼
►
but the iPad sales don't back our excitement.
00:32:14
◼
►
The last time they had growth was I believe 2013, 2014, year over year.
00:32:20
◼
►
So it's been three years.
00:32:22
◼
►
So it's been a long stretch of time and obviously looking at the numbers, yes the sales are
00:32:30
◼
►
up 15% but in terms of revenue they're only up I think 2% and that suggests that Apple
00:32:41
◼
►
has sold a lot of cheaper iPads.
00:32:44
◼
►
So the new ones starting at $329.
00:32:49
◼
►
So the iPad, I think the fifth generation iPad is called, that launched earlier this
00:32:55
◼
►
year and we were talking back when that iPad was announced.
00:33:00
◼
►
We said it's obviously an iPad for education purposes and for people who just want the
00:33:04
◼
►
basic tablet.
00:33:06
◼
►
And it seems that's exactly what happened.
00:33:08
◼
►
Apple sold a bunch of these iPads to education customers.
00:33:13
◼
►
So I'm pretty sure that during the call, Tim Cook noted that the education sales were up.
00:33:19
◼
►
So it suggests that iPad is doing well in that segment.
00:33:22
◼
►
And of course, Apple saw demand for people who want to spend $300 on an iPad, don't want
00:33:30
◼
►
an iPad Pro, don't want stuff like the pencil and the smart keyboard.
00:33:34
◼
►
So they went there and they sold those iPads.
00:33:37
◼
►
So while it's great that iPad sales are up again, I think they're not up in the way that
00:33:45
◼
►
people like Myke and I would like them to be up.
00:33:48
◼
►
So in terms of iPad Pro and people switching from Windows PC and Macs to the iPad as a
00:33:55
◼
►
full-time computer.
00:33:57
◼
►
But I think it has momentum.
00:33:59
◼
►
Like the platform has momentum at this point.
00:34:03
◼
►
There's a new narrative that iPad sales can be up and there's new iPad Pro hardware that
00:34:09
◼
►
launched in June.
00:34:11
◼
►
Really powerful stuff with the ProMotion display, with the pencil performance, with the new
00:34:16
◼
►
screens, the new screen size.
00:34:18
◼
►
And there's iOS 11 launching later this year.
00:34:21
◼
►
So I think if you combine these two, if you combine the fact that Apple can still sell
00:34:27
◼
►
more iPads than we expect, and they have a sort of one-two punch of the iPad Pro and
00:34:33
◼
►
iOS 11 in the same year, I think that bodes well for even the next quarter. If Apple can
00:34:42
◼
►
still provide a reasonable story around iOS 11 for people who want to switch to the iPad,
00:34:49
◼
►
I think now more than ever really since 2014 they have a chance to re-explain the iPad
00:34:59
◼
►
At least I want to believe again or still that this can happen.
00:35:05
◼
►
I don't know.
00:35:06
◼
►
What do you think?
00:35:07
◼
►
No, I mean, so I think the breakdown of clearly the 329 iPad has taken off.
00:35:13
◼
►
I think they said in the call a million to education so far.
00:35:18
◼
►
Part of that is that spring launch, right,
00:35:20
◼
►
they got in there for school purchasing.
00:35:23
◼
►
But clearly people who buy iPads in bulk
00:35:27
◼
►
were looking for a device like that.
00:35:29
◼
►
And it's great for consumers as well
00:35:31
◼
►
'cause it's cheap and it's got relatively newish stuff
00:35:33
◼
►
in there, but clearly a big hit
00:35:36
◼
►
for people who buy lots of iPads.
00:35:38
◼
►
And while that may not translate to the iPad Pro market
00:35:42
◼
►
right now, I think it could open the door for that
00:35:45
◼
►
in the future if people are using iPads at school
00:35:48
◼
►
or work, their teacher or their boss assigns them an iPad,
00:35:53
◼
►
then maybe they get used to it and that's good
00:35:56
◼
►
for the whole ecosystem down the road,
00:35:59
◼
►
but it's not today, right, that's a long-term thing.
00:36:03
◼
►
But I think the basic story here is that the iPad
00:36:06
◼
►
has some momentum and the narrative now is not,
00:36:11
◼
►
well the iPad keeps sliding but now the narrative is hey you know the iPad is is
00:36:15
◼
►
on the upswing and we have to you know wait another three months to see if it
00:36:19
◼
►
does that again if this is a one-time thing but you know Apple Apple stock
00:36:25
◼
►
closed at an all-time high after hours yesterday and there's lots of reasons
00:36:30
◼
►
for that but I would imagine at least one reason is that the iPad is no longer
00:36:33
◼
►
sliding that it has not only stopped but made up ground and so I think that's the
00:36:39
◼
►
big story, I think we get bogged down in like individual devices, but I think
00:36:43
◼
►
overall it's a thumbs up that the iPad is is finding its legs again. Yeah, I
00:36:50
◼
►
think so and I think ultimately it all comes down to what the reception to iOS 11
00:36:56
◼
►
is gonna be like and judging from what we see on Twitter and we talked about
00:37:00
◼
►
this also, I think it's gonna be for pro users sort of a divisive release because
00:37:08
◼
►
multitasking stuff is not going down well with... Some people are used to, you know,
00:37:13
◼
►
the Mac metaphor of spaces and multitasking and, like, doing split views, but I think
00:37:19
◼
►
Apple can adjust to those over time and they can still figure out ways to appeal to, you
00:37:25
◼
►
know, the folks who want to switch. Because that's all what it is about, really. Apple
00:37:28
◼
►
wants to convince folks who are still on Windows PCs and other desktop computers to switch
00:37:34
◼
►
to iPads. And I feel like with this new hardware and with iOS 11, and if the developer community
00:37:44
◼
►
can respond to the features in iOS 11 and sort of revitalizing the iPad app store with
00:37:51
◼
►
stuff like drag and drop and, you know, integrating with the keyboard shortcuts that maybe some
00:37:57
◼
►
folks ignored when iOS 9 launched. I think the iPad ecosystem could become much stronger
00:38:06
◼
►
than it is today and when that happens, does it ever have a reflection on sales? Can Apple
00:38:12
◼
►
convince folks to abandon their five-year-old crummy PC to something modern and faster and
00:38:21
◼
►
better? That's the big question and that also depends not just on the hardware that Apple
00:38:26
◼
►
can make exceptionally well, or the software which Apple is making again for the iPad this
00:38:31
◼
►
time, but it also depends on marketing and it depends on pricing and it depends on how
00:38:37
◼
►
do you reach those customers. And so judging from the marketing campaigns that Apple has
00:38:42
◼
►
done for the iPad Pro in the past few months, those have been effective I think. They're
00:38:48
◼
►
on TV everywhere, there's people talking about the iPad Pro, and those are nice ads, after
00:38:54
◼
►
They're short, they communicate the goal of the iPad as a platform.
00:38:59
◼
►
And so I think Apple has momentum in a bunch of different fields surrounding the iPad.
00:39:05
◼
►
Marketing, software, hardware, and now even results.
00:39:09
◼
►
And usually when you have this combination of all these factors, usually it's really
00:39:16
◼
►
hard to do wrong.
00:39:19
◼
►
Especially when you're a company like Apple, if you can't communicate, if you've got the
00:39:21
◼
►
the hardware, you got the software, and you got the good pricing and virtually no competition
00:39:28
◼
►
you know aside from the Surface tablets. You know there's no other, you know, basically
00:39:36
◼
►
it comes down to the iPad or the Surface at this point. I would be surprised if the next
00:39:42
◼
►
quarter the iPad doesn't do well but you know maybe I'm wrong, maybe this is just a one
00:39:48
◼
►
off of people about the cheap iPad. Yeah I mean I think time will tell. If
00:39:54
◼
►
anything I would hope that it just levels off right that if we can't
00:39:58
◼
►
sustain the growth that at the very least you know maybe the cheap iPad gave
00:40:03
◼
►
it a push and iOS 11 will sort of keep it there. I was hoping I think like the
00:40:11
◼
►
two of you were that the the 10.5 inch iPad Pro would have made a bigger
00:40:14
◼
►
difference than it seemed to. You know, Apple doesn't release numbers on how
00:40:19
◼
►
many models they sell. This is all sort of inferred from the sales percentage
00:40:22
◼
►
increase and the revenue percentage increase. But I think, you know, I think
00:40:29
◼
►
with iOS 11, you know, if someone's on an older iPad that may, you know, that may
00:40:34
◼
►
entice them to upgrade. They may look at that 10.5 and or the 329 iPad and
00:40:38
◼
►
and move forward.
00:40:40
◼
►
I think the other interesting thing here is that
00:40:44
◼
►
the iPad Mini's not part of this conversation at all.
00:40:46
◼
►
Right, like people are assuming it's the 9.7 inch iPad
00:40:51
◼
►
and the Mini is just not in the conversation.
00:40:55
◼
►
It's still for sale, you can still buy an iPad Mini,
00:40:57
◼
►
I think there's one skew, but it,
00:41:00
◼
►
if we'd had this conversation three years ago,
00:41:03
◼
►
people would be like, "Oh yeah, the iPad Mini
00:41:05
◼
►
"must be on the uptake."
00:41:06
◼
►
But I think now the Mini is sort of like the, those iPods we talked about where it's, I
00:41:12
◼
►
think it's time is slipping away from it.
00:41:17
◼
►
I don't know anyone who uses an iPad Mini anymore.
00:41:20
◼
►
Like even my friends.
00:41:22
◼
►
You used to do all your work on an iPad Mini.
00:41:25
◼
►
When we started this show, you ran Mac stories on an iPad Mini.
00:41:29
◼
►
That is absolutely true.
00:41:31
◼
►
And it's the iPad that got me into the idea of working on the iPad.
00:41:35
◼
►
So I own the iPad mini big time, really.
00:41:40
◼
►
But it's, again, sort of like iTunes and the old iPods.
00:41:44
◼
►
I think it's past its time, you know, with big iPhones and the new iPad Pros.
00:41:50
◼
►
I don't see a spot for the iPad mini anymore.
00:41:54
◼
►
And iOS 11 is so obviously geared to something with a larger screen.
00:41:59
◼
►
Like it's better on the 10.5 than the 9.7.
00:42:03
◼
►
But I haven't played with it on the 12.9,
00:42:05
◼
►
but I imagine it's way better on the 12.9.
00:42:07
◼
►
It's much, much better on the-- as always,
00:42:11
◼
►
with split view and these features,
00:42:13
◼
►
it's so much better on the big screen.
00:42:15
◼
►
So anything else about the iPads or anything else
00:42:18
◼
►
in the quarter of the results that jump out at you?
00:42:20
◼
►
Well, the services revenue, I think that was interesting,
00:42:24
◼
►
that Apple is still growing.
00:42:25
◼
►
And I saw the argument from some folks on Twitter
00:42:30
◼
►
that much of the revenue that Apple reports on their services
00:42:35
◼
►
is actually a fee because they are a payment processor.
00:42:39
◼
►
So like they process payments for customers on iTunes
00:42:44
◼
►
and the apps and they take a fee, for example,
00:42:48
◼
►
from developers.
00:42:49
◼
►
And that is not really generating revenue
00:42:52
◼
►
like Google or Amazon do.
00:42:55
◼
►
They're like actually providing services.
00:42:59
◼
►
So the argument goes that Apple owes a huge portion
00:43:02
◼
►
of its services revenue to the rather non-exciting act
00:43:10
◼
►
of taking the commission.
00:43:12
◼
►
But I don't think the argument is fair, honestly,
00:43:15
◼
►
because running the App Store and the iTunes Store
00:43:19
◼
►
itself is running a service, and a huge one,
00:43:22
◼
►
if you consider all the users that Apple has.
00:43:25
◼
►
And also Google and others also take a fee from purchases on the Google Play Store for
00:43:32
◼
►
So Apple is not alone.
00:43:34
◼
►
And also there's iCloud and Apple Music and I don't think it's fair to describe Apple
00:43:38
◼
►
as a payment processor when they have an actual music streaming service that appears to be
00:43:46
◼
►
doing quite well.
00:43:47
◼
►
And they also have iCloud Drive and they support features like sharing storage and you can
00:43:53
◼
►
buy multiple tiers of storage and iCloud is going to take on more responsibilities with
00:43:58
◼
►
iOS 11 considering all the stuff that you can store on iCloud now and sync with iCloud
00:44:03
◼
►
from messages to your health data. So I don't think it's fair to describe Apple as making
00:44:08
◼
►
money on services by taking a fee from developers because that is not all they do. I still think
00:44:14
◼
►
Apple is not, you know, providing the same, in some fields, the same quality services
00:44:21
◼
►
as Google. So I still think Apple is quite behind Google in terms of the details of some
00:44:28
◼
►
products. But overall, Apple, I don't think there's any doubt that Apple is embracing
00:44:33
◼
►
services and charging people money for services from Apple Music to iCloud. And the App Store
00:44:39
◼
►
is part of that, but I don't think it defines Apple as a services company. And in fact,
00:44:44
◼
►
I think we're going to see even more services type products from Apple. For example, if
00:44:49
◼
►
ever do the TV bundle that was rumored for years. That's going to be another. I saw that
00:44:56
◼
►
on Twitter and I thought it was worth discussing.
00:44:58
◼
►
Oh, it's good. I think a couple of other things jumped out at me. In the comments, Apple said
00:45:04
◼
►
that the Apple Watch sales were up 50% year over year. That's a Bezos number because we
00:45:10
◼
►
don't know what those numbers actually are. It's just that they're up. I wish they would
00:45:19
◼
►
would give numbers. I think it'd be really interesting to know those numbers
00:45:23
◼
►
but they lumped the Apple watch in with other products where the
00:45:27
◼
►
iPod is as well. But clearly the watch is doing well but we don't know how well we
00:45:34
◼
►
just know you know relative terms. I found that interesting in this quarter
00:45:37
◼
►
the watch seems like such a holiday item and so if it's up now this much that I
00:45:44
◼
►
would hope that the holiday quarter would be even better. This comes sort of
00:45:48
◼
►
it's sort of in the background, we're gonna talk about the iPhone stuff shortly, but it's
00:45:52
◼
►
sort of in the background is the idea that there's a new watch coming in the fall. I'm
00:45:56
◼
►
not sure I buy into that. I feel like the watch is a two-year cycle, but if it is, there's
00:46:01
◼
►
a new watch coming and it's really compelling and they can make enough of them this year.
00:46:05
◼
►
The holiday quarter could be really big for the Apple Watch. Again, with like air quote
00:46:11
◼
►
If Apple can do the watch with the SIM card this year, I'm totally gonna get another one.
00:46:17
◼
►
Because I really want the independent watch.
00:46:22
◼
►
But like you said, I don't know if the watch can be updated on an annual basis.
00:46:27
◼
►
The rumor – well, not a rumor – what some analysts believe as an estimation is that
00:46:35
◼
►
the Apple Watch sales are approaching 30 million units to date.
00:46:42
◼
►
They built this estimation by looking at the other section
00:46:46
◼
►
of the revenue reported by Apple and basically building trends
00:46:51
◼
►
for the previous other revenue and then calculating
00:46:55
◼
►
the difference now that the watch is included
00:46:57
◼
►
and sort of estimating the units and the revenue
00:47:00
◼
►
that those generated.
00:47:02
◼
►
So a bunch of analysts seem to agree
00:47:04
◼
►
that Apple Watch is now up to 29/30 million units sold
00:47:08
◼
►
to date, which is a good number.
00:47:10
◼
►
It is a good number.
00:47:12
◼
►
The other thing that jumped out at me was the Mac number.
00:47:14
◼
►
So the sales were flat year over year,
00:47:17
◼
►
but the revenue is up a percentage.
00:47:20
◼
►
I forget the exact number, but sort of the op,
00:47:23
◼
►
sort of like what we're talking about with the iPad,
00:47:26
◼
►
that it saw lots of growth, but a small increase in revenue.
00:47:30
◼
►
The Mac was flat, but a little bit more revenue,
00:47:33
◼
►
and so people are buying slightly more expensive machines.
00:47:37
◼
►
I think that's continuing to be the new MacBook Pro.
00:47:40
◼
►
They do have a cheaper escape version now
00:47:42
◼
►
with the no touch bar, but overall,
00:47:44
◼
►
like the entry, you know, 15 inch is more than it used to be
00:47:49
◼
►
to kind of decent 13 inches more than it used to be.
00:47:51
◼
►
So I still think that MacBook Pro is carrying that number.
00:47:54
◼
►
They spoke on the call about the iMac Pro.
00:47:57
◼
►
I think that there are definitely people holding off
00:47:59
◼
►
on a new iMac right now for the iMac Pro.
00:48:03
◼
►
And so-- - Oh yeah, for sure.
00:48:04
◼
►
- Once that lands the end of this year,
00:48:06
◼
►
which is really coming up, it's August already,
00:48:08
◼
►
then I expect the Mac number,
00:48:10
◼
►
If they can sell them in that quarter
00:48:12
◼
►
and it doesn't slip until calendar 2018,
00:48:15
◼
►
I would expect the Mac to finish the year strong
00:48:17
◼
►
with the iMac Pro, 'cause it's gonna be so expensive.
00:48:19
◼
►
And I think there are definitely people,
00:48:22
◼
►
almost everyone I've talked to who does what we do,
00:48:25
◼
►
like if they work on a Mac, most of them have iMacs,
00:48:27
◼
►
and most of them are the year of the 2015 or older.
00:48:31
◼
►
I know a bunch of people who are super pumped
00:48:34
◼
►
for the iMac Pro.
00:48:35
◼
►
- There's a pent up demand for the iMac Pro,
00:48:40
◼
►
and when that happens, it's gonna generate a bump
00:48:43
◼
►
in the MAC revenue for sure.
00:48:44
◼
►
- Yeah. - So I think you're right.
00:48:45
◼
►
- So that'll be fun to look out for.
00:48:47
◼
►
But I mean, all in all, a good quarter,
00:48:49
◼
►
I know we don't talk a lot about the results on this show,
00:48:51
◼
►
but I think it's interesting talking about the products
00:48:53
◼
►
kind of embedded in the results.
00:48:55
◼
►
So. - Yeah, I think so.
00:48:57
◼
►
- Tim also mentioned that they're a little bit of a pause
00:49:00
◼
►
on iPhone sales, and we're gonna talk about that
00:49:02
◼
►
and why that may be after this last break.
00:49:06
◼
►
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00:51:09
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This story, man.
00:51:14
◼
►
It's the story of the year so far, I think.
00:51:17
◼
►
I think when we get to the end of the year, we do our year roundup.
00:51:20
◼
►
We're going to talk about this.
00:51:23
◼
►
last week, a firmware bundle for the HomePod was posted to the Apple developer site.
00:51:30
◼
►
Uh, parentheses, LOL.
00:51:34
◼
►
It was downloaded as you might imagine, and a bunch of stuff came to light and we're going
00:51:39
◼
►
to get into that and, uh, and get into the work some people have been doing on it, but
00:51:43
◼
►
it blows my mind that this happened.
00:51:45
◼
►
Like it seems like a, a pretty, a pretty big error on Apple's part.
00:51:50
◼
►
It's not great.
00:51:55
◼
►
Again, you've got people downloading this firmware files all the time.
00:52:02
◼
►
Especially, you know, I subscribe for example to Twitter accounts and other notification
00:52:08
◼
►
services that they monitor the Apple servers, like the developer servers, and they alert
00:52:13
◼
►
you every time there's a new firmware, like an OTA download that you can get.
00:52:19
◼
►
That happens for the major releases, that happens for beta seeds, that go out to developers,
00:52:26
◼
►
that happens for public betas.
00:52:28
◼
►
Anything that is on Apple CDN you can download.
00:52:31
◼
►
And there are tools, to give you some context, especially to our listeners, there are tools
00:52:36
◼
►
that allow you to download the IPSW file that is a firmware for Apple devices and to sort
00:52:43
◼
►
of decompress it and look inside the operating system itself to look at the APIs, to look
00:52:51
◼
►
at the code that Apple writes and all the assets, the references, all the symbols that
00:52:59
◼
►
you have like DOS, you can decompress it, you can unload everything that is in there
00:53:06
◼
►
and take a look. And very smart people do this all the time and this time they got lucky
00:53:13
◼
►
because this firmware was not supposed to be released now.
00:53:18
◼
►
So there's a link by John Gruber on during Fireball and he quickly mentions that he heard
00:53:25
◼
►
that the HomePod firmware, Apple was getting ready to seed a firmware update to a bunch
00:53:35
◼
►
of employees.
00:53:37
◼
►
And that's also what I heard, like from a bunch of folks, that there was supposed to
00:53:43
◼
►
be a software update for HomePod units that are currently being tested by Apple employees.
00:53:51
◼
►
And somewhere along that process, something happened.
00:53:55
◼
►
And that firmware ended up on the public server instead of the, I assume instead of the employee-only
00:54:06
◼
►
And I don't know how that happened.
00:54:08
◼
►
There can be human error, there can be a service problem, I don't know the details.
00:54:14
◼
►
But that seems to be the backstory that is sort of circulating at the moment.
00:54:21
◼
►
And of course, Apple is not commenting on any of this, but it's fun to speculate.
00:54:25
◼
►
Anyway, Stephen, give us the summary of what was in there, because it's quite a lot of
00:54:33
◼
►
It's quite a lot of stuff.
00:54:34
◼
►
So let's talk about the HomePod first, because the phone stuff I think is more immediately
00:54:41
◼
►
interesting.
00:54:42
◼
►
There's a YouTube video floating around of all the sound effects the HomePod makes.
00:54:45
◼
►
I listen to all of them.
00:54:47
◼
►
I think they're all lovely.
00:54:48
◼
►
Good job, sound designers.
00:54:50
◼
►
That's on YouTube now.
00:54:53
◼
►
Also about the HomePod talks about the...
00:54:57
◼
►
There's a lot of debate about the display at the top of the HomePod.
00:55:00
◼
►
It seems like it's 272 by 340 pixels.
00:55:05
◼
►
It's under a diffuser, so it's a very low res, very simple screen, maybe even more like
00:55:12
◼
►
an LED matrix, but the diffuser sort of softens it.
00:55:15
◼
►
So that was in the code.
00:55:17
◼
►
There's also some information about, it reports to the app store, or it reports to itself
00:55:23
◼
►
that it's an iPhone SE, but there's no infrastructure right now for like app
00:55:29
◼
►
extensions or third-party apps, which is in line with what Apple told us, right?
00:55:34
◼
►
There's no third-party apps on this thing yet, but so we're learning a lot
00:55:40
◼
►
about the device and that's to be expected, right? You'd expect that the
00:55:42
◼
►
the firmware for a device talks about the device, so we know a few more things.
00:55:46
◼
►
But what's really interesting, the way the work of like Steven Trout Smith,
00:55:51
◼
►
By the way, a link to his Patreon will be in our show notes.
00:55:57
◼
►
Steve is just like a genuinely nice human being.
00:55:59
◼
►
I've gotten to know him a little bit over the last year.
00:56:02
◼
►
He's an incredible guy, super smart, and if you're interested in this stuff, his Patreon
00:56:07
◼
►
is just a wealth of information.
00:56:10
◼
►
So there'll be a link to that in the show notes, you should go check it out.
00:56:13
◼
►
But what he dug up about this next iPhone is pretty incredible.
00:56:17
◼
►
So the code name or the reference is D22,
00:56:20
◼
►
something Gruber confirmed also with the nickname of Ferrari,
00:56:26
◼
►
which I kinda like.
00:56:27
◼
►
The display resolution is known now to be 1125 by 2436.
00:56:33
◼
►
That would allow if my math is right native at 3x,
00:56:39
◼
►
so like the 6, 6S, and 7+ models are 3x,
00:56:45
◼
►
they're scaling off screen and then sort of smashing it down.
00:56:48
◼
►
This would be all native.
00:56:51
◼
►
It has-- in the code, there's a lot about the design,
00:56:57
◼
►
and then there's a lot about the face ID.
00:57:00
◼
►
Did you see this artwork he dug up for the way the phone looks?
00:57:04
◼
►
Yeah, and I'm not sure what you think.
00:57:08
◼
►
So we should describe it.
00:57:11
◼
►
It's exactly what you think it is,
00:57:13
◼
►
where it is-- exactly what we talked about, very thin
00:57:15
◼
►
bezels with some sort of cutout at the top for the cameras
00:57:20
◼
►
and the earpiece that sort of pushes down into the display
00:57:25
◼
►
area, and the display sort of comes up around it.
00:57:27
◼
►
It's kind of hard to explain, but if you
00:57:30
◼
►
think about what we've been talking about for months,
00:57:32
◼
►
this basically confirms it.
00:57:35
◼
►
Yeah, and actually, before we start
00:57:37
◼
►
talking about all of these features, as you mentioned,
00:57:40
◼
►
there is no IPSW file for the HomePod firmware,
00:57:45
◼
►
like in the traditional sense.
00:57:48
◼
►
Basically what these people caught was an OTA update
00:57:52
◼
►
that hit the Apple server.
00:57:55
◼
►
And it's like when you see like an OTA update
00:57:59
◼
►
for beta two to beta three, for example.
00:58:01
◼
►
And that goes back to the idea that it was supposed to be
00:58:06
◼
►
software update for Apple folks who already have a HomePod,
00:58:11
◼
►
and they were going to be able to update the software
00:58:14
◼
►
to a new version.
00:58:15
◼
►
So there's not like an IPSW file that you download,
00:58:19
◼
►
like those files that you use to restore an iPhone with iTunes.
00:58:23
◼
►
But there is still an OTA download
00:58:26
◼
►
that these people have managed to decompress and inspect.
00:58:29
◼
►
That makes more sense.
00:58:32
◼
►
So let's talk about the new design.
00:58:37
◼
►
Like, there were speculation and rumors about the fact
00:58:43
◼
►
that Apple was going to go with this sort of top-notch design.
00:58:48
◼
►
I suppose if they really go with this design,
00:58:51
◼
►
they're going to have some top-notch jokes
00:58:53
◼
►
about the iPhone.
00:58:56
◼
►
If Phil Shiller has an opportunity to make a dad joke,
00:58:58
◼
►
he's going to take the opportunity.
00:58:59
◼
►
Like, he's not going to let that go by.
00:59:02
◼
►
Yeah, they're going to put top notch in there somewhere.
00:59:05
◼
►
Oh, no doubt.
00:59:08
◼
►
My big question right now is, how does Apple
00:59:11
◼
►
deal with the status bar?
00:59:13
◼
►
Because you've got these two ears floating at the top.
00:59:18
◼
►
And ideally, based on also what Steve found in the code,
00:59:23
◼
►
there should be a way for iOS to split the status bar in two.
00:59:29
◼
►
So to have two halves of the status bar, one at the left, possibly with the signal and
00:59:34
◼
►
Wi-Fi and at the right with everything else.
00:59:38
◼
►
My question is, is the status bar integrated with the rest of the title bar at the bottom
00:59:44
◼
►
of the app or is it like a black bar that kind of blends in with the top notch, with
00:59:51
◼
►
the black frame of the phone?
00:59:53
◼
►
And because it's an OLED screen, the black of the little ears looks just like the black
00:59:59
◼
►
of the device itself.
01:00:02
◼
►
Or is it more like an edge-to-edge full bleed design where the content appears to go all
01:00:10
◼
►
the way up to the corners, and of course at the bottom where there's the function area
01:00:16
◼
►
So it'll be interesting to see what kind of approach Apple takes.
01:00:18
◼
►
the status bar stays up at the top and it integrates with the content of apps and like
01:00:23
◼
►
title bars, especially with the new iOS 11 design, or if Apple kind of returns to the
01:00:28
◼
►
old black stars bar style of iOS 5, for example, and there's like a distinct separation between
01:00:34
◼
►
app content and status bar. And I don't know what to think at this point. I don't know
01:00:39
◼
►
what I prefer. I was looking at some mockups that were going around on Twitter. I'm not
01:00:43
◼
►
sure what I prefer.
01:00:44
◼
►
I'm with you. I'm a little torn. It looks weird to have like content or display around that notch, but
01:00:50
◼
►
It's only weird for the first few days and then to get used to it
01:00:54
◼
►
There's a blog post by Alan Pike who he really breaks into breaks us down talks about the screen resolution
01:01:01
◼
►
Talks about the opportunity for Apple to do stuff
01:01:04
◼
►
You know at the bottom of the screen and he has some screenshots there that maybe iOS
01:01:10
◼
►
11th design makes more sense on a phone like this
01:01:14
◼
►
Right. It's all very it's all very interesting
01:01:17
◼
►
Yeah, because you basically with iOS 11 you get the new large title bar option
01:01:22
◼
►
It's not enforced on developers like it's an option you can enable it or you can keep the normal title bars for context
01:01:30
◼
►
The large title bar is the style that you get in Apple music
01:01:33
◼
►
In Apple news or you know all the most of the system apps in the iOS 11 beta
01:01:39
◼
►
So developers can also use that option.
01:01:42
◼
►
And if you consider how weird it looks on existing devices, because it creates this
01:01:47
◼
►
big gap, you know, on top of the title, that gap makes it ideal for integrating it with
01:01:58
◼
►
the status bar somehow, or sort of putting the clock maybe in the center of that gap
01:02:05
◼
►
underneath the notch.
01:02:07
◼
►
That's basically the mockups that are going around.
01:02:10
◼
►
Or there's another idea of moving some information, some controls from the top bar to the bottom.
01:02:17
◼
►
So if the next iPhone gets a function area where the virtual home button, which by the
01:02:23
◼
►
way in the system is, in the firmware for the HomePod is called the home indicator because
01:02:30
◼
►
it's no longer a home button.
01:02:34
◼
►
the idea of putting controls next to the home button, so like the controls to navigate back,
01:02:41
◼
►
or maybe like the plus button that you normally see in the top right, or the compose button
01:02:46
◼
►
for example, that is usually in the top right, those could leave at the bottom, next to the
01:02:51
◼
►
home button, and they would be contextual based on the app that you're using.
01:02:55
◼
►
And developers wouldn't have to tweak, I guess, because the API could fall back, mostly gracefully,
01:03:03
◼
►
to floating those controls at the bottom.
01:03:07
◼
►
And by the way, there's a trend of putting these controls at the bottom, it's called
01:03:10
◼
►
reach navigation.
01:03:11
◼
►
I had a link on Mac stories a few weeks ago of helping interactions with these big phones
01:03:18
◼
►
that we have now by moving controls to the bottom.
01:03:21
◼
►
So that would be, I guess, comfortable to use.
01:03:25
◼
►
So take a look at those links, there's a bunch of mockups that people are imagining and it's
01:03:28
◼
►
It's fun to speculate, even if we have what should be the final design, we have no idea
01:03:35
◼
►
what the software is going to be like.
01:03:36
◼
►
And that is fascinating for me at this point.
01:03:39
◼
►
But in terms of hardware and what this phone is going to do for us, the big point is, it
01:03:45
◼
►
seems the confirmed lack of any Touch ID on this phone.
01:03:50
◼
►
And it appears that Apple is going all in on face recognition through this system that
01:03:54
◼
►
that is code named "Pearl" and that is referenced multiple times on the system in the Biometric
01:03:59
◼
►
Kit framework. So this face authentication that is going to replace Touch ID. Steve Trotton-Smith
01:04:07
◼
►
couldn't find any references to Touch ID, so let's just assume that Touch ID is not
01:04:11
◼
►
there. It's not in the back, it's not under the display. And it seems like Apple is gearing
01:04:17
◼
►
up to offer some major additions to the camera. So there's going to be a front-facing 3D
01:04:23
◼
►
sensing camera that can use face authentication to unlock the phone and supposedly authenticate
01:04:31
◼
►
passwords into apps and Apple Pay for payments. But also there's going to be support for
01:04:37
◼
►
ARKit because there's a 3D sensing camera. It can do ARKit and if you look at the code
01:04:45
◼
►
that Steve and the other guy, Guillermo Rambo, I think, what a name Rambo by the way, for
01:04:53
◼
►
on to leak the next iPhone software. You know, the Rambo leak. That's amazing.
01:05:01
◼
►
So if you look at the APIs that they offered screenshots, it seems like ARKit is going to gain
01:05:08
◼
►
some form of face knowledge, like it can assemble the geometry of your face.
01:05:17
◼
►
And that's going to be useful to, for example, to superimpose graphics, for example, to change
01:05:24
◼
►
the background of, you know, of your actual, for example, your selfie.
01:05:29
◼
►
You're going to take a selfie, you can change the background.
01:05:32
◼
►
And it's sort of what you're getting with the depth API in iOS 11, where on the iPhone
01:05:38
◼
►
7 Plus, if you take a photo on iOS 11, developers can make photo editing apps to change the
01:05:43
◼
►
depth map of the photo.
01:05:46
◼
►
the same but for selfies, for the front-facing camera. So you take a sort of like photo booth
01:05:51
◼
►
on the Mac but done much better using the ARKit, I guess. And also the idea of this
01:05:58
◼
►
is a recent discovery. There's going to be a, it appears in the code, there's a reference
01:06:04
◼
►
to a feature called the SmartCam. And the SmartCam, it seems it can recognize various
01:06:09
◼
►
types of scenery and context. So if you take a look at the screenshots, there's like scene,
01:06:15
◼
►
pet or seen sky or seen foliage or fireworks. So think of the knowledge that Photos has
01:06:24
◼
►
in the Photos app, but apply that to the camera in real time. It could be fun to imagine like
01:06:31
◼
►
having a smart cam that can focus automatically on babies or on pets or understand what the
01:06:38
◼
►
the background is and for example adjust exposure in real time because it
01:06:44
◼
►
understands that's the sky and that's a tree you know like in real time that
01:06:49
◼
►
could be pretty cool
01:06:50
◼
►
yeah point shoot cameras even and even nicer cameras have modes you can put
01:06:55
◼
►
them in but you're like I am shooting fireworks or hey I'm outdoors or
01:06:59
◼
►
whatever but they're sort of dumb right because they don't have that they have
01:07:03
◼
►
some parameters they change but they're not adaptive to what's going on where
01:07:07
◼
►
this sort of technology can take that further and say, hey, I'm shooting this sort of thing,
01:07:11
◼
►
but take all the information you know and all the information you're gathering in real
01:07:13
◼
►
time and make decisions about the picture I'm getting ready to take. That is super exciting
01:07:20
◼
►
Yeah, yeah. I think it is very exciting to have this real time AI like applied to this,
01:07:28
◼
►
to the app that millions of people use every day, which is the camera. If it really works,
01:07:33
◼
►
could be pretty awesome. And finally, moving to the bottom of the phone to speculate on
01:07:39
◼
►
the code that was found. It doesn't seem like the function area where the home indicator
01:07:45
◼
►
is gonna be. It doesn't seem like it's gonna be programmable by developers because Steve
01:07:51
◼
►
Transmit couldn't find APIs for developers to put custom controls in there. So I'm curious
01:07:59
◼
►
to see if Apple is not allowing developers to fully customize that, if it maybe lends
01:08:06
◼
►
some value to the idea of that is the, you know, on the old iPhones you write the title
01:08:15
◼
►
bar as usual, but on the new one it goes to the bottom. But what happens, you know, like,
01:08:23
◼
►
it's gonna be strange if moving from the old generation of iPhones where some stuff is
01:08:29
◼
►
at the top and then suddenly is at the bottom and there's no home button anymore.
01:08:33
◼
►
But also what happens to the system keyboard?
01:08:35
◼
►
Like where is the keyboard displayed?
01:08:38
◼
►
Is it displayed above the function area?
01:08:40
◼
►
So if you look at your iPhone now, you have a physical function area, which is, you know,
01:08:45
◼
►
the bezel where the home button is.
01:08:47
◼
►
And obviously the keyboard is displayed in the screen where the software can be displayed.
01:08:52
◼
►
But now if you assume that the bezel is going to be a screen, does the keyboard still sit
01:08:57
◼
►
on top of the function area or does the keyboard cover the home button? But if the keyboard
01:09:02
◼
►
covers the home button, then you cannot go home anymore. So we have to assume there's
01:09:07
◼
►
going to be, this function area is going to be persistent all the time, otherwise it's
01:09:11
◼
►
just going to be weird. And at this point I wonder, what if we are overthinking all
01:09:17
◼
►
this and the function area is just going to be black because it looks like an iPhone?
01:09:23
◼
►
Because we're coming up with all these mockups, like Apple is going to put a touch bar in
01:09:28
◼
►
there or it's going to be programmable developers, it's going to blend in with the content.
01:09:32
◼
►
But all the mockups I see of these top bars on top of the function area, or a keyboard
01:09:38
◼
►
on top of the function area, and it creates this contrast between the two elements on
01:09:44
◼
►
Either the mockups are not really done well, or the function area is still just a black
01:09:49
◼
►
spot for the virtual home button or Apple is clever, more clever than all of us combined
01:09:58
◼
►
and they devised this amazing design that takes advantage of the fact that it's a screen
01:10:04
◼
►
but also looks elegant, looks polished, it doesn't look like, it doesn't stick out, you
01:10:08
◼
►
know, with that virtual home button and the area around it. And this goes back to the
01:10:15
◼
►
point of "I'm really excited about all this because we know nothing about the software,
01:10:19
◼
►
we know nothing about the design, we only saw this glyph of what is going to be the
01:10:24
◼
►
phone with the top notch". And we get these references in the code that was uploaded by
01:10:31
◼
►
mistaken Apple servers. And we think we know all the features that are going to come out,
01:10:37
◼
►
But in reality, some people think that these APIs are just written and created just before
01:10:46
◼
►
the iPhone comes out.
01:10:48
◼
►
But obviously, there's engineers who have been working on these APIs and this code for
01:10:53
◼
►
a couple of years, at least.
01:10:56
◼
►
This has been in the works for such a long time.
01:10:59
◼
►
And there's a contrast between the work that engineers do that can go on for a really long
01:11:05
◼
►
time and the executive decisions that can be made at the very last moment. If Tim Cook
01:11:11
◼
►
decides "We're not going to do the SmartCam", then that code is going to be scrapped, it's
01:11:17
◼
►
going to be removed and we're not going to have a SmartCam because it doesn't work well.
01:11:21
◼
►
Or if at the very last moment Craig Federighi says "Nope, drag and drop, it's not going
01:11:25
◼
►
to be on the iPhone between multiple apps". So finding an API reference is not necessarily
01:11:32
◼
►
a guarantee for the feature to come out in September. Because features are in the works
01:11:36
◼
►
for years, but it takes an executive decision on a whim in an afternoon to be pulled. So,
01:11:43
◼
►
considering all this, the fact that it's still early August and that we only got the rumors
01:11:49
◼
►
and the glyph and these APIs, we know nothing about the software, that together makes me
01:11:56
◼
►
super super excited about this iPhone, in a way that I wasn't excited about the iPhone
01:12:00
◼
►
in years, you know, I feel like the between iOS 11 on the iPad and whatever Apple is doing
01:12:06
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with this iPhone Pro iPhone 8, it's gonna be a pretty awesome fall for iOS.
01:12:13
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I think so. And you know, I agree with you. I think before this stuff, I was excited about
01:12:18
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this iPhone. And yes, leaks do damage the surprise of it. But I'm really excited about
01:12:25
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the opportunities Apple and third party developers have
01:12:29
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to do with this device.
01:12:30
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And it's gonna be a fun, you know,
01:12:35
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we're five or six weeks out from the event
01:12:39
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and I'm just looking forward to it.
01:12:41
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You know, one thing that is interesting
01:12:43
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to sort of wrap this stuff up
01:12:45
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is there's been this talk about leaks from Apple
01:12:49
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come from Apple now, right?
01:12:50
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Like you still get supply chain leaks
01:12:52
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but they're clamping down on that.
01:12:54
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And this is a pretty massive stroke in that column.
01:12:59
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- Yeah, well, I think a leak is, you know,
01:13:04
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something that is made consciously,
01:13:07
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like you want to leak information.
01:13:10
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This is just an accident.
01:13:12
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- I think it is too.
01:13:13
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Yeah, I don't think anybody sat around saying,
01:13:15
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oh, I want to do this.
01:13:16
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But nevertheless, like the outcome's kind of the same.
01:13:19
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- Yes, yes, it is.
01:13:21
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- But it's--
01:13:22
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Even more so than in the past, because even before, we never got to look at the APIs months
01:13:28
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in advance. We never got to look at the code names, you know, months before the event.
01:13:33
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So in terms of just the outcome alone, it's even worse than in the past, because before
01:13:39
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we had Gurman on 9to5Mac, and we had some cases from the Chinese manufacturers and maybe
01:13:45
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some supply chain rumors. But now the new generation of Apple rumors and leaks, you
01:13:51
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you know, with Ming-Chu Kuo and, you know, Mecha Takara, the Japanese blog, and, you
01:13:57
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know, some rumors on, what's it called, Weibo, you know, the Chinese Twitter. We have those,
01:14:04
◼
►
but you know, it seems like we're in a different age of Apple rumors. And so this "leak" from
01:14:10
◼
►
the HomePod firmware sort of restores the previous glory of Apple leaks, you know, because
01:14:17
◼
►
it's a lot of details and for us it's kind of awesome. I would not say the same for the
01:14:22
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people at Apple who worked on this and I cannot imagine you know if this I mean we have to
01:14:27
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assume this was an accident so I cannot assume you know if there's anybody responsible for
01:14:32
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this like this must have been hell on them so I feel for those people because you know
01:14:37
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accidents happen and mistakes can be made and in this case it was a pretty big mistake
01:14:43
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So yeah, so that's that.
01:14:47
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New design, new features.
01:14:51
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►
One question that came to mind when you were talking about the
01:14:55
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IPSW versus the OTA.
01:14:59
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Why is this stuff in an update aimed for the HomePod?
01:15:03
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►
So, here's how it works.
01:15:07
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►
The HomePod update
01:15:11
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►
reports version as iOS 11.0.2. So it's two patches ahead of what we are going to get
01:15:21
◼
►
if we get iOS 11.0 in September. Those are two patches ahead. And the way that these
01:15:28
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patches work, they are developed in tandem with the public release. Of course, it's different
01:15:33
◼
►
teams working on different stuff. For example, you know, some engineers maybe from, let's
01:15:38
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say from the drag and drop team, they have already moved on from what is going to be
01:15:43
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the public release, and they're now working on the next one.
01:15:46
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And there's other engineers who are dealing with the beta and with the feedback and incorporating
01:15:49
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►
the stuff from beta testers and developers.
01:15:53
◼
►
And there's obviously people who are working on iOS 11.0.1, 0.2, and maybe iOS 11.1 and
01:16:03
◼
►
And when those updates are seeded to internal testers, so Apple employees, the API references,
01:16:10
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the symbols and all the design assets that are normally scrubbed from the developer release
01:16:18
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►
in June, the betas that we get, those things are not removed because it's Apple people.
01:16:28
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►
They are obligated to an NDA.
01:16:29
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►
cannot talk about stuff and they should see stuff because they are testing the HomePod,
01:16:35
◼
►
they are maybe testing the next iPhone, so they need to see those, they need those features
01:16:39
◼
►
to be working. And so when a mistake is made like this and when that firmware, you know,
01:16:45
◼
►
that maybe adds iPhone Pro integration to the HomePod, so Apple was like, "We're gonna
01:16:50
◼
►
add iPhone Pro integration, so make sure to update your HomePods." And the firmware file
01:16:56
◼
►
ends up in the wrong directory.
01:16:58
◼
►
Instead of going to Apple employees,
01:17:00
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►
it goes on to the public.
01:17:02
◼
►
And of course, you're gonna see all of those things.
01:17:04
◼
►
You're gonna see all of those APIs,
01:17:05
◼
►
you're gonna see all of those features.
01:17:07
◼
►
And the reason why it's in an update,
01:17:11
◼
►
it's because Apple is obviously ahead of our schedule,
01:17:16
◼
►
and they're making the next versions of iOS 11 already,
01:17:21
◼
►
and there's people inside Apple who are testing those.
01:17:24
◼
►
And to test those, they need to have the features working,
01:17:27
◼
►
which means no code can be scrapped,
01:17:30
◼
►
which means if you make a mistake,
01:17:32
◼
►
everybody's going to see that.
01:17:34
◼
►
And because there are extraction tools
01:17:36
◼
►
to decompress and inspect these files,
01:17:39
◼
►
whether it's a firmware update or an IPSW,
01:17:42
◼
►
this is the result.
01:17:44
◼
►
We're now talking about the APIs in August.
01:17:49
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►
Well, I appreciate that explanation.
01:17:52
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So if you want to find show notes this week,
01:17:54
◼
►
you can do so on our website, relay.fm/connected/153.
01:17:59
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You can get in touch with us there via email or by Twitter.
01:18:03
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►
The show is at _connectedfm.
01:18:05
◼
►
Federico is there at Vatici,
01:18:07
◼
►
and you can find his writing a course at maxstories.net.
01:18:11
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►
Myke will be back next week.
01:18:12
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►
You can find him at @imyke on Twitter.
01:18:15
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►
You can find my writing at 512pixels.net,
01:18:17
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►
and I am @ismh on Twitter.
01:18:19
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So I think that's it.
01:18:22
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So until next time, Federico, say goodbye.
01:18:25
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- Adios, derti. - Adios.