159: Badman Ears 
   
   
 
 
 
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     From Relay FM, this is Connected, episode 159. Today's show is brought to you by Blue Apron, 
     
     
  
 
 
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     Hover and Encapsula. My name is Michael Hurley. Oh wow, why did I do that? I'm joined by Federico 
     
     
  
 
 
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     Vittucci and Steven Hackett. Hello everyone, we're very formal today. What did I do that for? Oh no, 
     
     
  
 
 
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     As you can tell, I'm a little bit sick and I'm afraid the cold has spread to my brain. 
     
     
  
 
 
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     So that's the end of me now. 
     
     
  
 
 
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     I have never done that. 
     
     
  
 
 
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     Why did I do that? 
     
     
  
 
 
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     That was so strange. 
     
     
  
 
 
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     Hello, my name is Michael David James Hurley. 
     
     
  
 
 
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     Welcome to the show. 
     
     
  
 
 
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     We have some follow-ups. 
     
     
  
 
 
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     Steven, please, please follow up because I've ducked myself now. 
     
     
  
 
 
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     Steven: Yeah, you really did. 
     
     
  
 
 
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     You used all your names. 
     
     
  
 
 
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     We spoke about my annual St. Jude fundraiser and thank you to the connected audience. 
     
     
  
 
 
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     We have, as of Monday, we reached our goal of $9,000. 
     
     
  
 
 
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     It's currently at $15,000 and change, which is super awesome. 
     
     
  
 
 
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     They met the challenge! 
     
     
  
 
 
 
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     I challenged everyone and they did it and destroyed it because you had a goal of $9,000 
     
     
  
 
 
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     and it's at $15,000 now, which is unbelievable and it's the best clause ever and please give 
     
     
  
 
 
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     money if you haven't already. 
     
     
  
 
 
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     Please just do it because it's worth it. 
     
     
  
 
 
 
 
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     - Yes, so thank you, and I know lots of people 
     
     
  
 
 
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     have been linking to it on Twitter, 
     
     
  
 
 
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     and I saw some blog posts about it from lots of people, 
     
     
  
 
 
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     so thank you all for sharing, 
     
     
  
 
 
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     and it just means the world to me and my family, 
     
     
  
 
 
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     and lots of other St. Jude families. 
     
     
  
 
 
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     - Yep, couldn't be a better cause. 
     
     
  
 
 
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     - So we're going to jettison the rest of follow-up 
     
     
  
 
 
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     to next week. 
     
     
  
 
 
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     There's some very exciting Spotify follow-up 
     
     
  
 
 
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     that I'm not gonna tell you about yet, 
     
     
  
 
 
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     but it's really a scene in my house right now, 
     
     
  
 
 
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     my music situation. 
     
     
  
 
 
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     I've just gone back to cassette tapes, that's the-- 
     
     
  
 
 
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     - Oh no, there's no spoilers. 
     
     
  
 
 
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     - Yeah, there's just tapes everywhere. 
     
     
  
 
 
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     We're gonna get into this Apple event, 
     
     
  
 
 
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     but really the Apple event wasn't yesterday, 
     
     
  
 
 
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     it really sort of started over the weekend. 
     
     
  
 
 
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     Because-- - Oh wow. 
     
     
  
 
 
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     - Because a couple of weeks ago we would have said, 
     
     
  
 
 
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     the HomePod firmware leak, 
     
     
  
 
 
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     probably the worst software leak Apple's ever had. 
     
     
  
 
 
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     Surely it won't happen again. 
     
     
  
 
 
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     I guess what happened guys, it happened again. 
     
     
  
 
 
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     - It happened again. - It was worse. 
     
     
  
 
 
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     - It was kind of worse and different. 
     
     
  
 
 
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     - Yeah, I think this was worse, right? 
     
     
  
 
 
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     I think this was definitely worse. 
     
     
  
 
 
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     - I think it was worse too. 
     
     
  
 
 
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     - Because the HomePod stuff, 
     
     
  
 
 
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     it really kind of mostly confirmed things 
     
     
  
 
 
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     we already thought we knew, right? 
     
     
  
 
 
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     - Yeah, and also it was a mistake. 
     
     
  
 
 
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     This one-- - Yeah, 
     
     
  
 
 
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     we're gonna get into that in a minute. 
     
     
  
 
 
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     We're gonna get into this mistake malicious meme 
     
     
  
 
 
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     that's going around right now. 
     
     
  
 
 
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     But this really kind of, 
     
     
  
 
 
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     it took away a lot of the little things, right? 
     
     
  
 
 
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     'Cause when the HomePod stuff's going around, 
     
     
  
 
 
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     wherever these leaks, people were just like, 
     
     
  
 
 
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     oh, you know, this is the broad strokes, 
     
     
  
 
 
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     but where Apple really excels is the little things. 
     
     
  
 
 
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     And this leak had all those little things in it. 
     
     
  
 
 
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     Stuff like Animoji, you know, 
     
     
  
 
 
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     like some of the portrait mode stuff. 
     
     
  
 
 
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     Like so many really interesting tiny details 
     
     
  
 
 
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     were shared in advance. 
     
     
  
 
 
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     and even stuff like the animation for registering face ID, 
     
     
  
 
 
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     the fact that there was gonna be an update to AirPods, 
     
     
  
 
 
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     the list goes on and on and on, right, 
     
     
  
 
 
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     of the little things that came out because of this leak. 
     
     
  
 
 
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     And from what can be discerned, 
     
     
  
 
 
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     I think initially it was presumed 
     
     
  
 
 
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     that this was a leak from a carrier, right? 
     
     
  
 
 
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     I think that was originally how it was reported, 
     
     
  
 
 
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     that it maybe slipped out during the testing process, 
     
     
  
 
 
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     but it later came to light that really, 
     
     
  
 
 
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     this was just someone shared a public URL, 
     
     
  
 
 
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     'cause the URL was public, to get the GM, 
     
     
  
 
 
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     which I assume is created to share with carriers 
     
     
  
 
 
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     and stuff like that, to share with people 
     
     
  
 
 
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     that need to do regulatory testing. 
     
     
  
 
 
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     Apple has a URL that they give to these companies, 
     
     
  
 
 
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     which is obscurity, what is it, 
     
     
  
 
 
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     like security through obscurity type deal? 
     
     
  
 
 
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     - Yeah, basically. 
     
     
  
 
 
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     They shared an entire list of links from, 
     
     
  
 
 
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     I assume from what I've heard, from an internal email, 
     
     
  
 
 
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     like they selected an entire paragraph of links 
     
     
  
 
 
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     and they just sent that around to a bunch of publications 
     
     
  
 
 
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     and then eventually on Reddit and other sites, yeah. 
     
     
  
 
 
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     - And I think it might have been for me personally, 
     
     
  
 
 
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     John Gruber, who I first saw mentioned to the fact 
     
     
  
 
 
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     that he was very aware that this was sent out 
     
     
  
 
 
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     by someone inside of Apple, not as a controlled leak, 
     
     
  
 
 
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     but as a, I want to spoil things or I wanna share, 
     
     
  
 
 
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     you know, like somebody was leaking this 
     
     
  
 
 
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     to spoil something, right? 
     
     
  
 
 
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     And so Federico, you mentioned mistake 
     
     
  
 
 
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     and what do you mean by that? 
     
     
  
 
 
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     Can you explain that? 
     
     
  
 
 
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     - For the HomePod, I do mean that it was like, 
     
     
  
 
 
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     it was not an accident because of the way that, 
     
     
  
 
 
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     the way that Apple handles these releasing OTA updates 
     
     
  
 
 
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     for internal employees only and the general public. 
     
     
  
 
 
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     My understanding is that the system 
     
     
  
 
 
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     that they used to have in place, 
     
     
  
 
 
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     I don't know if it's been changed since, I hope so, 
     
     
  
 
 
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     but the system that used to be in place months ago, 
     
     
  
 
 
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     it was really easy to make that kind of mistake. 
     
     
  
 
 
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     It was a very manual process. 
     
     
  
 
 
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     And someone who was in charge of pushing this OTA update 
     
     
  
 
 
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     for the HomePod to the employees 
     
     
  
 
 
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     that are currently testing the speaker, 
     
     
  
 
 
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     made a genuine mistake and basically dropped the wrong, 
     
     
  
 
 
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     the file in the wrong folder. 
     
     
  
 
 
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     And the fact that that was even possible, 
     
     
  
 
 
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     it wasn't meant to be a malicious act. 
     
     
  
 
 
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     It just, you're dealing with drag and drop 
     
     
  
 
 
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     and you're dealing with two folders, 
     
     
  
 
 
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     it's easy to make that kind of mistake. 
     
     
  
 
 
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     But the system shouldn't be structured like that 
     
     
  
 
 
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     in the first place. 
     
     
  
 
 
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     So from what I know, that was a mistake. 
     
     
  
 
 
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     This one, it was done on purpose. 
     
     
  
 
 
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     I don't know with, 
     
     
  
 
 
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     I mean, I guess if you're sharing the GM before the release, 
     
     
  
 
 
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     and especially the GM seed of the iPhone 10, 
     
     
  
 
 
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     you know that there's gonna be stuff in there 
     
     
  
 
 
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     and you know that people are gonna be able 
     
     
  
 
 
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     to decrypt the firmware and to look inside 
     
     
  
 
 
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     and see stuff like an emoji. 
     
     
  
 
 
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     So to say that that person didn't know the extent 
     
     
  
 
 
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     of his actions or her actions, I don't believe that. 
     
     
  
 
 
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     I don't think that's the case. 
     
     
  
 
 
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     They knew perfectly that leaking the GM a few days ahead of the event would cause damage to Apple. 
     
     
  
 
 
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     All the reporting around it was really interesting for a couple of days, right? 
     
     
  
 
 
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     There seemed to be a lot of discussion about like whether 9to5 should have reported on it, etc, etc. 
     
     
  
 
 
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     My personal feeling on it is it is a shame that this stuff came out, but 9to5 should have reported on it. 
     
     
  
 
 
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     If you get some really interesting juicy details, would you not share? 
     
     
  
 
 
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     So Federico, somebody gave this to you. 
     
     
  
 
 
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     You got this GM. 
     
     
  
 
 
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     Would you do anything with it? 
     
     
  
 
 
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     I mean, you don't have to say like, 
     
     
  
 
 
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     we do go to the whole extent that they did 
     
     
  
 
 
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     ripping it to shreds, but. 
     
     
  
 
 
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     - No, I mean, you know me and you know I wouldn't do that 
     
     
  
 
 
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     because I've had much better material in the past. 
     
     
  
 
 
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     And I've, you know, I've sat on it with my mouth shut, 
     
     
  
 
 
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     not because I don't think it should be reported on 
     
     
  
 
 
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     because I do believe 95 mecha make rumors 
     
     
  
 
 
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     and they're doing their job. 
     
     
  
 
 
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     And it's their business model to report this. 
     
     
  
 
 
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     And especially after the links were on Reddit, were public, 
     
     
  
 
 
	 00:07:41
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     thousands of people had the GM installed 
     
     
  
 
 
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     before Apple stopped signing the file. 
     
     
  
 
 
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     So they were just doing their jobs. 
     
     
  
 
 
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     Personally, I don't like doing that 
     
     
  
 
 
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     because it's not the way that I see Max 
     
     
  
 
 
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     because it's not the way that I see max stories, 
     
     
  
 
 
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     it's not what I do, 
     
     
  
 
 
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     and I wouldn't be able to sleep comfortably at night 
     
     
  
 
 
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     knowing that I'm upsetting other people, 
     
     
  
 
 
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     even if it would be a considerable gain for my website, 
     
     
  
 
 
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     I mean, at least in terms of traffic. 
     
     
  
 
 
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     But I had stuff in the past and I didn't share it, 
     
     
  
 
 
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     but I also believe it's totally, 
     
     
  
 
 
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     95 Mic and MicRumors are just doing their jobs 
     
     
  
 
 
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     and if they were not reporting on that first, 
     
     
  
 
 
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     somebody else would have. 
     
     
  
 
 
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     - So I don't think they did anything wrong 
     
     
  
 
 
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     in reporting this information. 
     
     
  
 
 
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     I mean, because the idea of spoilers 
     
     
  
 
 
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     is an interesting thing for me. 
     
     
  
 
 
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     Like a spoiler's a thing for a company event 
     
     
  
 
 
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     where they're introducing new products. 
     
     
  
 
 
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     Like, this is something that I've been really bouncing around 
     
     
  
 
 
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     in my head a lot over the last week or two. 
     
     
  
 
 
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     Spoilers, spoilers is a thing, right? 
     
     
  
 
 
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     For an Apple event. 
     
     
  
 
 
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     seems kind of strange in the abstract term because like, spoilers, this is a term that we use for 
     
     
  
 
 
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     works of entertainment, fictional things, and obviously we see Apple's presentations as a 
     
     
  
 
 
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     work of entertainment, right? It's why we watch the two-hour keynote presentation or whatever, 
     
     
  
 
 
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     but it's like this, it's really weird that like there is this entire industry built around 
     
     
  
 
 
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     reporting on rumors that we all pay attention to but then there is a certain 
     
     
  
 
 
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     line that could be crossed where people start talking about spoilers like it I 
     
     
  
 
 
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     think that these leaks this past weekend it's been really interesting and I can't 
     
     
  
 
 
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     in my mind sum up exactly why this one was considered to be so bad I think it 
     
     
  
 
 
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     was a combination of the fact that it was the second time and so a lot of 
     
     
  
 
 
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     people thought that we had the immune system to this kind of leak because of the HomePod 
     
     
  
 
 
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     and instead this was worse. So it's like, imagine if you get a bad disease and you do 
     
     
  
 
 
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     ◼ 
      
     ►  
     a vaccine and then a few months later you get the same disease again, only it's worse. 
     
     
  
 
 
	 00:10:08
     ◼ 
      
     ►  
     And apply that in terms of spoilers, you know? And we thought, you know, we have, you know, 
     
     
  
 
 
	 00:10:14
     ◼ 
      
     ►  
     that there was a leak months ago, it's fine and now we're gonna be surprised. And then 
     
     
  
 
 
	 00:10:18
     ◼ 
      
     ►  
     just a few days before it hit hard again with even more details. 
     
     
  
 
 
	 00:10:22
     ◼ 
      
     ►  
     I guess it was the proximity, right? The proximity to the event was the problem. 
     
     
  
 
 
 
	 00:10:28
     ◼ 
      
     ►  
     Because it was, you know, everybody thinks once you get to like Saturday before the keynote, 
     
     
  
 
 
	 00:10:33
     ◼ 
      
     ►  
     you're probably good now, right? Like you've probably got everything you're gonna get. 
     
     
  
 
 
	 00:10:39
     ◼ 
      
     ►  
     But then it was just like, for the entire weekend, more and more and more information 
     
     
  
 
 
	 00:10:45
     ◼ 
      
     ►  
     as Steve Trout and Smith and Guillermo Rambo were looking through all of this stuff and 
     
     
  
 
 
	 00:10:51
     ◼ 
      
     ►  
     pulling out more and more and more things. 
     
     
  
 
 
	 00:10:54
     ◼ 
      
     ►  
     Again like I think it's totally fine that they do that stuff because look if you don't 
     
     
  
 
 
	 00:10:59
     ◼ 
      
     ►  
     want to see it don't follow them on Twitter because you know you're just gonna you're 
     
     
  
 
 
	 00:11:03
     ◼ 
      
     ►  
     gonna get it right because this is what they do. 
     
     
  
 
 
	 00:11:06
     ◼ 
      
     ►  
     The problem is though that now whatever they find is reported more widely and if you follow 
     
     
  
 
 
	 00:11:12
     ◼ 
      
     ►  
     anyone in technology or anything in technology you are gonna find out about 
     
     
  
 
 
	 00:11:16
     ◼ 
      
     ►  
     what happens in these things because it's it's such big news you know like 
     
     
  
 
 
	 00:11:23
     ◼ 
      
     ►  
     even the people who are talking about the fact that it's terrible still linked 
     
     
  
 
 
	 00:11:26
     ◼ 
      
     ►  
     to it yeah I got a lot of replies after I got in a kind of argument about 
     
     
  
 
 
	 00:11:34
     ◼ 
      
     ►  
     about whether an Apple event constitutes a spoiler-worthy event comparable to Star Wars, 
     
     
  
 
 
	 00:11:43
     ◼ 
      
     ►  
     for example. Some people obviously believe that an Apple event is comparable to going 
     
     
  
 
 
	 00:11:48
     ◼ 
      
     ►  
     to the cinema to watch a movie and someone walks out and tells you who dies at the end. 
     
     
  
 
 
	 00:11:54
     ◼ 
      
     ►  
     Other people say, "Well, it's just a big commercial for a company." I think I sit somewhere in 
     
     
  
 
 
	 00:12:00
     ◼ 
      
     ►  
     the middle and I think I tweeted this. Of course there are spoilers about an 
     
     
  
 
 
	 00:12:05
     ◼ 
      
     ►  
     Apple event and it's nicer to be surprised. I think it would have been, you 
     
     
  
 
 
	 00:12:11
     ◼ 
      
     ►  
     know, we would have been in a different mood hadn't we known anything about the 
     
     
  
 
 
	 00:12:17
     ◼ 
      
     ►  
     iPhone X. Like the design. Imagine if the design with the ears was completely new 
     
     
  
 
 
	 00:12:22
     ◼ 
      
     ►  
     yesterday. We would have gone crazy. Instead we got a... we were already used to 
     
     
  
 
 
	 00:12:27
     ◼ 
      
     ►  
     it. But I also think that any Apple event is more about how Apple presents a story and presents the 
     
     
  
 
 
	 00:12:34
     ◼ 
      
     ►  
     features and I think it was still a good show from that perspective. There's sort of a strange 
     
     
  
 
 
	 00:12:39
     ◼ 
      
     ►  
     phenomenon right, Phil Schuler's on stage and he is introducing things and then people are clapping 
     
     
  
 
 
	 00:12:45
     ◼ 
      
     ►  
     which is like a side topic which I find super weird in press events. I know they have Apple 
     
     
  
 
 
	 00:12:49
     ◼ 
      
     ►  
     employees there. In my mind I just hope it's all Apple employees and not people in the press 
     
     
  
 
 
	 00:12:53
     ◼ 
      
     ►  
     applauding but please clap please clap poor Jeb sad he so he announces his 
     
     
  
 
 
	 00:13:01
     ◼ 
      
     ►  
     stuff and he's rolling it out and like everyone in the room knows it's coming 
     
     
  
 
 
	 00:13:04
     ◼ 
      
     ►  
     but he still announces it like there was no nod it's like when the iPhone 4 was 
     
     
  
 
 
	 00:13:09
     ◼ 
      
     ►  
     left in a bar and gizmodo picked it up and took it apart your job said on stage 
     
     
  
 
 
	 00:13:16
     ◼ 
      
     ►  
     you know you've seen this before but you you ain't really seen it and and Apple 
     
     
  
 
 
	 00:13:20
     ◼ 
      
     ►  
     made jokes like that in the past of you stop stop us if you've heard this before 
     
     
  
 
 
	 00:13:24
     ◼ 
      
     ►  
     there was none of that yesterday and in in my mind I think it's because the 
     
     
  
 
 
	 00:13:28
     ◼ 
      
     ►  
     leaks were so serious and like so deep like we knew almost everything that 
     
     
  
 
 
	 00:13:35
     ◼ 
      
     ►  
     Apple just had just chose for whatever reason just to not address it whatsoever 
     
     
  
 
 
	 00:13:41
     ◼ 
      
     ►  
     and that that was sort of strange or like it's sort of like there's this big 
     
     
  
 
 
	 00:13:44
     ◼ 
      
     ►  
     elephant in the room and like you can kind of joke about it when you know one 
     
     
  
 
 
	 00:13:48
     ◼ 
      
     ►  
     gets left in a bar but when an employee leaks a bunch of firmware to the press 
     
     
  
 
 
	 00:13:52
     ◼ 
      
     ►  
     maybe it's awkward to joke about. It's a very strange dynamic I think played out 
     
     
  
 
 
	 00:13:57
     ◼ 
      
     ►  
     on stage. Yeah I think it was the right move right because acknowledging it you 
     
     
  
 
 
	 00:14:02
     ◼ 
      
     ►  
     know it depends what people are doing it for. Acknowledging it in a way encourages it 
     
     
  
 
 
	 00:14:08
     ◼ 
      
     ►  
     right? Yeah because it makes people famous. Yeah if the two-year-old is bad 
     
     
  
 
 
	 00:14:11
     ◼ 
      
     ►  
     like like sometimes all the two-year-old wants is attention and if he's throwing 
     
     
  
 
 
	 00:14:16
     ◼ 
      
     ►  
     a tantrum to get attention, like that you need to be careful 
     
     
  
 
 
	 00:14:18
     ◼ 
      
     ►  
     about how you approach that situation so you don't 
     
     
  
 
 
	 00:14:21
     ◼ 
      
     ►  
     encourage that bad behavior. 
     
     
  
 
 
	 00:14:23
     ◼ 
      
     ►  
     And I think that, I'm not calling whoever does this 
     
     
  
 
 
	 00:14:25
     ◼ 
      
     ►  
     a two year old, but I think there's some parallels 
     
     
  
 
 
	 00:14:28
     ◼ 
      
     ►  
     that if Apple, like Apple doing nothing about this 
     
     
  
 
 
	 00:14:32
     ◼ 
      
     ►  
     publicly is more of a voice of damnation than if they 
     
     
  
 
 
	 00:14:36
     ◼ 
      
     ►  
     got on stage and said yes, we had a leak and we're working 
     
     
  
 
 
	 00:14:39
     ◼ 
      
     ►  
     to find who it is, because then you embolden people 
     
     
  
 
 
	 00:14:41
     ◼ 
      
     ►  
     who are tempted to do it. 
     
     
  
 
 
	 00:14:43
     ◼ 
      
     ►  
     I think, you know, where we are, 
     
     
  
 
 
	 00:14:46
     ◼ 
      
     ►  
     we were doing what you were saying Federico, 
     
     
  
 
 
	 00:14:48
     ◼ 
      
     ►  
     where we are today in 2017, 
     
     
  
 
 
	 00:14:51
     ◼ 
      
     ►  
     like you can't go into these events 
     
     
  
 
 
	 00:14:54
     ◼ 
      
     ►  
     without knowing anything anymore 
     
     
  
 
 
	 00:14:56
     ◼ 
      
     ►  
     and it's been that way for such a long time 
     
     
  
 
 
	 00:14:58
     ◼ 
      
     ►  
     and clearly it appears that Apple's attempts 
     
     
  
 
 
	 00:15:02
     ◼ 
      
     ►  
     to increase secrecy are upsetting some of their employees. 
     
     
  
 
 
	 00:15:06
     ◼ 
      
     ►  
     That's what I think has done this personally. 
     
     
  
 
 
	 00:15:09
     ◼ 
      
     ►  
     You know, like we heard that big report about the secrecy. 
     
     
  
 
 
	 00:15:12
     ◼ 
      
     ►  
     I can imagine many people inside of a company being really upset about being put through 
     
     
  
 
 
	 00:15:17
     ◼ 
      
     ►  
     that and lashing out, because it is kind of a very strange thing, right, to be sat down 
     
     
  
 
 
	 00:15:22
     ◼ 
      
     ►  
     in a room and to be told off by some security officers and being told what to do. And I 
     
     
  
 
 
	 00:15:27
     ◼ 
      
     ►  
     expect that there are people that are lashing out against that, which is why we're getting 
     
     
  
 
 
	 00:15:31
     ◼ 
      
     ►  
     some really weird and involved and deep leaks from inside of Apple. 
     
     
  
 
 
	 00:15:36
     ◼ 
      
     ►  
     Well I mean, you're right, and I would also add to that, that in the current political 
     
     
  
 
 
	 00:15:42
     ◼ 
      
     ►  
     climate in the US, I wouldn't be surprised if there's some kind of personal revenge against 
     
     
  
 
 
	 00:15:48
     ◼ 
      
     ►  
     you know the direction that for example management and especially Tim Cook and you know is going for 
     
     
  
 
 
	 00:15:53
     ◼ 
      
     ►  
     with totally in regards to to Apple and you know their views yeah. So there's you know there are 
     
     
  
 
 
	 00:15:59
     ◼ 
      
     ►  
     more maybe more reasons than ever before for people to get things out and honestly like this 
     
     
  
 
 
	 00:16:05
     ◼ 
      
     ►  
     is going to be a cat and mouse game every time Apple plugs a hole there will be another one. 
     
     
  
 
 
	 00:16:11
     ◼ 
      
     ►  
     right, this is just how it's gonna be because at the end of the day people 
     
     
  
 
 
	 00:16:15
     ◼ 
      
     ►  
     could just talk to people, right, like it doesn't, the firmware stuff is more 
     
     
  
 
 
	 00:16:19
     ◼ 
      
     ►  
     revealing because people, you know, can find things themselves and show evidence 
     
     
  
 
 
	 00:16:23
     ◼ 
      
     ►  
     but people couldn't always talk. So my feeling on this is it is a shame that we 
     
     
  
 
 
	 00:16:28
     ◼ 
      
     ►  
     found out so much information but when I see it I appreciate it for what it is as 
     
     
  
 
 
	 00:16:32
     ◼ 
      
     ►  
     exciting news and just wait for the event as normal. It's like what am I 
     
     
  
 
 
	 00:16:37
     ◼ 
      
     ►  
     gonna do about it? Like I'm not gonna avoid it because do you know what last 
     
     
  
 
 
	 00:16:40
     ◼ 
      
     ►  
     weekend was really exciting and super weird and fun to watch in its own way. So my feeling 
     
     
  
 
 
	 00:16:47
     ◼ 
      
     ►  
     on it is just like appreciate it for what it is and move ahead. Do you know what I mean? 
     
     
  
 
 
	 00:16:53
     ◼ 
      
     ►  
     Like last weekend was crazy and I had so much fun chatting with you guys and reading Twitter 
     
     
  
 
 
	 00:16:58
     ◼ 
      
     ►  
     about all the stuff that was happening because it was like "Whoa, what is going on?" And 
     
     
  
 
 
	 00:17:03
     ◼ 
      
     ►  
     I still watched the event and I still had a great time watching the event and I was 
     
     
  
 
 
	 00:17:07
     ◼ 
      
     ►  
     still like gasping and laughing my butt off and stuff like I feel like where we 
     
     
  
 
 
	 00:17:12
     ◼ 
      
     ►  
     are in 2017 one like these things come together now like you got to take one 
     
     
  
 
 
	 00:17:17
     ◼ 
      
     ►  
     and you got to take the other yeah yeah but don't don't leak anything to 
     
     
  
 
 
	 00:17:23
     ◼ 
      
     ►  
     Federico because he ain't never gonna do nothing with it right Federico well I'm 
     
     
  
 
 
	 00:17:28
     ◼ 
      
     ►  
     gonna keep it to myself yeah you can yourself you know that that's the way to 
     
     
  
 
 
	 00:17:31
     ◼ 
      
     ►  
     do it you know just know the knowledge know that I'm a I'm just saying I'm a 
     
     
  
 
 
	 00:17:36
     ◼ 
      
     ►  
     a good receiver of the leaks. You're like a vault, right? It just goes in and you lock 
     
     
  
 
 
	 00:17:40
     ◼ 
      
     ►  
     it in the vault and it stays there. Yeah, that's exactly it. 
     
     
  
 
 
	 00:17:44
     ◼ 
      
     ►  
     Today's show is brought to you in part by our friends over at Hover. Oh, Hover. We love 
     
     
  
 
 
	 00:17:51
     ◼ 
      
     ►  
     Hover. Hover are awesome. Hover can help you build your online identity because it's never 
     
     
  
 
 
	 00:17:57
     ◼ 
      
     ►  
     been more important. This continues to get more and more important. You want to have 
     
     
  
 
 
	 00:18:00
     ◼ 
      
     ►  
     an identity that you can express online and a domain name is something that's so important 
     
     
  
 
 
	 00:18:05
     ◼ 
      
     ►  
     because it shows the world who you are and what you're passionate about. Relay.fm. That 
     
     
  
 
 
	 00:18:11
     ◼ 
      
     ►  
     is the brand of our company. Relay.fm. That is the URL, that is our name. We are Relay.fm. 
     
     
  
 
 
	 00:18:18
     ◼ 
      
     ►  
     Our domain name and our company name, they're tied together and that's purposeful. We added 
     
     
  
 
 
	 00:18:24
     ◼ 
      
     ►  
     an FM to the name of our company because we wanted a .fm domain name. Those two things 
     
     
  
 
 
	 00:18:30
     ◼ 
      
     ►  
     went together. We have our .fm domain name hosted at Hover. They hold onto it. They keep 
     
     
  
 
 
	 00:18:36
     ◼ 
      
     ►  
     onto it. They are the good guardians of our domain name. And I do this for myself. I have 
     
     
  
 
 
	 00:18:41
     ◼ 
      
     ►  
     MykeWasRight.com because that's part of my online identity for good and for worse. And 
     
     
  
 
 
	 00:18:48
     ◼ 
      
     ►  
     I went to Hover and registered it. Domain names are serious but they can also be fun 
     
     
  
 
 
	 00:18:54
     ◼ 
      
     ►  
     and they do show who you are. They are part of who you are online. And the great thing 
     
     
  
 
 
	 00:18:59
     ◼ 
      
     ►  
     about hover is that they allow you to keep your domain separate from your hosting. You 
     
     
  
 
 
	 00:19:03
     ◼ 
      
     ►  
     never have to get stuck with a service that doesn't meet your needs, you can move it around 
     
     
  
 
 
	 00:19:08
     ◼ 
      
     ►  
     and you can find what works for you. They have no upsells and a clean user interface 
     
     
  
 
 
	 00:19:14
     ◼ 
      
     ►  
     and you also get free whois privacy so bad guys don't get your information. If you want 
     
     
  
 
 
	 00:19:18
     ◼ 
      
     ►  
     to show the world what you're passionate about, hover is there to help you make that first 
     
     
  
 
 
	 00:19:22
     ◼ 
      
     ►  
     step. Go to hover.com/connected and you'll get 10% off your first purchase. That is hover.com/connected 
     
     
  
 
 
	 00:19:29
     ◼ 
      
     ►  
     connected for 10% off your first purchase thank you to hover for their 
     
     
  
 
 
	 00:19:32
     ◼ 
      
     ►  
     support of this show iOS stories I still on that one I think so where does that 
     
     
  
 
 
	 00:19:38
     ◼ 
      
     ►  
     go now iOS stories calm that's where does it go nowhere maybe I have dotnet I 
     
     
  
 
 
	 00:19:44
     ◼ 
      
     ►  
     guess it's done right like still goes to Michaels right calm yeah I registered 
     
     
  
 
 
	 00:19:50
     ◼ 
      
     ►  
     that at the app camp for girls meet up in WWDC two years ago as a joke for 
     
     
  
 
 
	 00:19:55
     ◼ 
      
     ►  
     One day I'll put it where it needs to go if I remember. 
     
     
  
 
 
	 00:19:59
     ◼ 
      
     ►  
     Alright, should we talk about the event, Steven? 
     
     
  
 
 
	 00:20:02
     ◼ 
      
     ►  
     Over to you. 
     
     
  
 
 
	 00:20:03
     ◼ 
      
     ►  
     Yes, let's talk about the event. 
     
     
  
 
 
	 00:20:06
     ◼ 
      
     ►  
     We like to start with meta comments, that's where we're going to go first. 
     
     
  
 
 
	 00:20:11
     ◼ 
      
     ►  
     First time on Apple Park, first time in the Steve Jobs Theater, the event opens with a 
     
     
  
 
 
	 00:20:17
     ◼ 
      
     ►  
     really nice video of the park and the theater and all these wonderful glass buildings. 
     
     
  
 
 
	 00:20:23
     ◼ 
      
     ►  
     I will insert a comment here that if you have not listened to, 
     
     
  
 
 
	 00:20:27
     ◼ 
      
     ►  
     or don't normally listen to, Upgrade with Jason and Myke, 
     
     
  
 
 
	 00:20:29
     ◼ 
      
     ►  
     you definitely should, 'cause Jason was there 
     
     
  
 
 
	 00:20:31
     ◼ 
      
     ►  
     and talks a lot about just the process of being on campus 
     
     
  
 
 
	 00:20:34
     ◼ 
      
     ►  
     and how the theater was. 
     
     
  
 
 
	 00:20:35
     ◼ 
      
     ►  
     I find all this stuff endlessly interesting. 
     
     
  
 
 
	 00:20:37
     ◼ 
      
     ►  
     - We're gonna go to next year, right? 
     
     
  
 
 
	 00:20:39
     ◼ 
      
     ►  
     We're gonna take a trip, right? 
     
     
  
 
 
	 00:20:40
     ◼ 
      
     ►  
     - Take a field trip. - During WWDC? 
     
     
  
 
 
	 00:20:42
     ◼ 
      
     ►  
     - Absolutely. 
     
     
  
 
 
	 00:20:43
     ◼ 
      
     ►  
     It seems like it went off without a hitch. 
     
     
  
 
 
	 00:20:46
     ◼ 
      
     ►  
     There's no reports in press of people being locked 
     
     
  
 
 
	 00:20:49
     ◼ 
      
     ►  
     in bathrooms or the power not working in their chairs. 
     
     
  
 
 
	 00:20:52
     ◼ 
      
     ►  
     It seems like everything worked. 
     
     
  
 
 
	 00:20:53
     ◼ 
      
     ►  
     So that's good. 
     
     
  
 
 
	 00:20:54
     ◼ 
      
     ►  
     - Maybe they're still locked away, right? 
     
     
  
 
 
	 00:20:56
     ◼ 
      
     ►  
     - Maybe, yeah. 
     
     
  
 
 
	 00:20:58
     ◼ 
      
     ►  
     I did see press posting pictures of the bathrooms, 
     
     
  
 
 
	 00:21:00
     ◼ 
      
     ►  
     which I have just-- 
     
     
  
 
 
	 00:21:01
     ◼ 
      
     ►  
     - There were no handles on the doors, 
     
     
  
 
 
	 00:21:03
     ◼ 
      
     ►  
     which people were complaining about. 
     
     
  
 
 
	 00:21:04
     ◼ 
      
     ►  
     But like, I don't, you know, 
     
     
  
 
 
	 00:21:06
     ◼ 
      
     ►  
     if you can't find a handle for a door, push the door. 
     
     
  
 
 
	 00:21:09
     ◼ 
      
     ►  
     I mean, I don't really know how difficult that is, but. 
     
     
  
 
 
	 00:21:12
     ◼ 
      
     ►  
     - Put your back into it, come on. 
     
     
  
 
 
	 00:21:13
     ◼ 
      
     ►  
     - Yeah, use some elbow grease. 
     
     
  
 
 
 
	 00:21:17
     ◼ 
      
     ►  
     Use your giant iPhone Plus to leverage it open. 
     
     
  
 
 
	 00:21:20
     ◼ 
      
     ►  
     - Just smash it open. 
     
     
  
 
 
 
	 00:21:23
     ◼ 
      
     ►  
     That's what Johnny Ive wants. 
     
     
  
 
 
	 00:21:25
     ◼ 
      
     ►  
     The event opens, of course, 
     
     
  
 
 
	 00:21:27
     ◼ 
      
     ►  
     it's the first time at Steve Jobs Theater. 
     
     
  
 
 
	 00:21:28
     ◼ 
      
     ►  
     It opened with what I thought was just a really 
     
     
  
 
 
	 00:21:31
     ◼ 
      
     ►  
     heartwarming dedication of the theater to Steve Jobs. 
     
     
  
 
 
	 00:21:37
     ◼ 
      
     ►  
     - It hit me, man. 
     
     
  
 
 
	 00:21:38
     ◼ 
      
     ►  
     - Yeah, so it opens, if you haven't watched the video, 
     
     
  
 
 
	 00:21:41
     ◼ 
      
     ►  
     you should definitely watch it. 
     
     
  
 
 
	 00:21:42
     ◼ 
      
     ►  
     There's, it just says Steve Jobs Theater on the screen, 
     
     
  
 
 
	 00:21:46
     ◼ 
      
     ►  
     and there is a voiceover from Steve 
     
     
  
 
 
	 00:21:48
     ◼ 
      
     ►  
     talking about the passion he has for making things 
     
     
  
 
 
	 00:21:51
     ◼ 
      
     ►  
     and infusing that passion into Apple. 
     
     
  
 
 
	 00:21:53
     ◼ 
      
     ►  
     And as long as Apple keeps that first, Apple will be okay. 
     
     
  
 
 
	 00:21:56
     ◼ 
      
     ►  
     It was actually very sobering 
     
     
  
 
 
	 00:22:00
     ◼ 
      
     ►  
     because the theater was dark, it's just the white text. 
     
     
  
 
 
	 00:22:03
     ◼ 
      
     ►  
     You don't see any pictures of Steve during this time. 
     
     
  
 
 
	 00:22:05
     ◼ 
      
     ►  
     - Do you know where that came from? 
     
     
  
 
 
	 00:22:07
     ◼ 
      
     ►  
     - You know, I tried finding it. 
     
     
  
 
 
	 00:22:10
     ◼ 
      
     ►  
     So it sounds, it doesn't sound like it's recorded 
     
     
  
 
 
	 00:22:13
     ◼ 
      
     ►  
     at the very end of his life. 
     
     
  
 
 
	 00:22:15
     ◼ 
      
     ►  
     I don't really know where it's from 
     
     
  
 
 
	 00:22:16
     ◼ 
      
     ►  
     and I couldn't really find it. 
     
     
  
 
 
	 00:22:18
     ◼ 
      
     ►  
     The audio quality to me sounded like an older clip. 
     
     
  
 
 
	 00:22:23
     ◼ 
      
     ►  
     It wasn't something, maybe it was maybe recorded, I don't know, like 20 years ago or something. 
     
     
  
 
 
	 00:22:28
     ◼ 
      
     ►  
     You know what I mean? 
     
     
  
 
 
	 00:22:29
     ◼ 
      
     ►  
     Like it doesn't sound like it was super new. 
     
     
  
 
 
	 00:22:33
     ◼ 
      
     ►  
     As new as it could have been anyway. 
     
     
  
 
 
	 00:22:35
     ◼ 
      
     ►  
     So if you, listener, if you know, if that's from a speech or something I would really 
     
     
  
 
 
	 00:22:38
     ◼ 
      
     ►  
     like to know, so let us know. 
     
     
  
 
 
	 00:22:42
     ◼ 
      
     ►  
     Tim comes out, one of his first lines is, and this felt super, super genuine from him, 
     
     
  
 
 
	 00:22:48
     ◼ 
      
     ►  
     was "I miss hearing his voice." 
     
     
  
 
 
	 00:22:53
     ◼ 
      
     ►  
     And I get it, right? 
     
     
  
 
 
	 00:22:55
     ◼ 
      
     ►  
     Like even part of my brain now is like, "He's a CEO of a company, you've never met him." 
     
     
  
 
 
	 00:22:58
     ◼ 
      
     ►  
     But like, a lot of us looked up to Steve and still have feelings about him and his work, 
     
     
  
 
 
	 00:23:05
     ◼ 
      
     ►  
     and as much as the three of us feel that way, if it's cheesy or not, it's kind of not my 
     
     
  
 
 
 
	 00:23:11
     ◼ 
      
     ►  
     Cook and these guys, like all these executive team, they work with him for decades. I can't, 
     
     
  
 
 
	 00:23:16
     ◼ 
      
     ►  
     I still imagine it's very raw for them moving into a campus that was Steve's last work, 
     
     
  
 
 
	 00:23:21
     ◼ 
      
     ►  
     running a company that is Steve's biggest product. And it just, it was really nice. 
     
     
  
 
 
	 00:23:27
     ◼ 
      
     ►  
     Steve's widow was there. And I think in the front row, like it was just a very, like, 
     
     
  
 
 
	 00:23:33
     ◼ 
      
     ►  
     very nice, like Apple family moment. I had some pictures of Steve talking about his life, talking 
     
     
  
 
 
	 00:23:39
     ◼ 
      
     ►  
     about how Apple Park was his vision for the future of the company and he wanted developers 
     
     
  
 
 
	 00:23:46
     ◼ 
      
     ►  
     and designers to work together. 
     
     
  
 
 
	 00:23:48
     ◼ 
      
     ►  
     Steve Jobs came up with the open floor plan, I guess we can blame him. 
     
     
  
 
 
	 00:23:51
     ◼ 
      
     ►  
     But all of this really nice stuff. 
     
     
  
 
 
	 00:23:54
     ◼ 
      
     ►  
     We're not going to see this every time. 
     
     
  
 
 
	 00:23:55
     ◼ 
      
     ►  
     This is a, you have to dedicate the theater to who you named it after. 
     
     
  
 
 
	 00:24:00
     ◼ 
      
     ►  
     And I think it was just, it was an incredible way to open it. 
     
     
  
 
 
	 00:24:03
     ◼ 
      
     ►  
     And even the transition was, you know, Steve love days like this where we get to announce 
     
     
  
 
 
	 00:24:07
     ◼ 
      
     ►  
     new products and we have a bunch of new products. 
     
     
  
 
 
	 00:24:10
     ◼ 
      
     ►  
     They even handled that transition out of it, 
     
     
  
 
 
	 00:24:11
     ◼ 
      
     ►  
     I think, really gracefully. 
     
     
  
 
 
	 00:24:14
     ◼ 
      
     ►  
     - Yeah, it was good. 
     
     
  
 
 
	 00:24:14
     ◼ 
      
     ►  
     It was really good. 
     
     
  
 
 
	 00:24:15
     ◼ 
      
     ►  
     - Yeah, it was. 
     
     
  
 
 
	 00:24:16
     ◼ 
      
     ►  
     It was really nice. 
     
     
  
 
 
	 00:24:17
     ◼ 
      
     ►  
     Not everything was awesome. 
     
     
  
 
 
	 00:24:18
     ◼ 
      
     ►  
     So there's a link. 
     
     
  
 
 
	 00:24:19
     ◼ 
      
     ►  
     We have a link in the show notes to an article on The Verge. 
     
     
  
 
 
	 00:24:21
     ◼ 
      
     ►  
     They were keeping tally, as I think a lot of us were. 
     
     
  
 
 
	 00:24:24
     ◼ 
      
     ►  
     The gender ratio this time was pretty bad. 
     
     
  
 
 
	 00:24:28
     ◼ 
      
     ►  
     We talk about this after every event. 
     
     
  
 
 
	 00:24:31
     ◼ 
      
     ►  
     Apple seems to do better at WWDC 
     
     
  
 
 
	 00:24:33
     ◼ 
      
     ►  
     because there's more opportunity for more people on stage 
     
     
  
 
 
	 00:24:36
     ◼ 
      
     ►  
     events like this but it was basically all white dudes this time. Angela had 
     
     
  
 
 
	 00:24:44
     ◼ 
      
     ►  
     a section at the beginning talking about retail but after that 
     
     
  
 
 
	 00:24:49
     ◼ 
      
     ►  
     it was just dudes. Yeah it's a shame they had a couple of like cameo 
     
     
  
 
 
	 00:24:55
     ◼ 
      
     ►  
     moments like Deidre on the paddle board. It was like the best, that was one of the best 
     
     
  
 
 
	 00:25:01
     ◼ 
      
     ►  
     demos apples dine since since Phil Schiller jumped out of a window but yeah 
     
     
  
 
 
	 00:25:07
     ◼ 
      
     ►  
     it wasn't good it wasn't good and I feel like they do some of that stuff to like 
     
     
  
 
 
	 00:25:11
     ◼ 
      
     ►  
     attempt to try and balance it out but that for me only points out the fact 
     
     
  
 
 
	 00:25:15
     ◼ 
      
     ►  
     that they're not doing a good job in general you know what I mean like I feel 
     
     
  
 
 
	 00:25:21
     ◼ 
      
     ►  
     like sometimes they're trying to compensate but by doing that they only 
     
     
  
 
 
	 00:25:24
     ◼ 
      
     ►  
     serve to continue to highlight the fact that one all of their executives are men 
     
     
  
 
 
	 00:25:30
     ◼ 
      
     ►  
     and two, that they only have those executives 
     
     
  
 
 
	 00:25:34
     ◼ 
      
     ►  
     come out on stage to demo the product. 
     
     
  
 
 
	 00:25:36
     ◼ 
      
     ►  
     Like it's peculiar. 
     
     
  
 
 
	 00:25:38
     ◼ 
      
     ►  
     Like does EdiQ like really need to come out 
     
     
  
 
 
	 00:25:41
     ◼ 
      
     ►  
     to demo Apple TV? 
     
     
  
 
 
	 00:25:42
     ◼ 
      
     ►  
     Like does he need to do that? 
     
     
  
 
 
 
	 00:25:45
     ◼ 
      
     ►  
     - I don't know if it actually has to be him. 
     
     
  
 
 
	 00:25:47
     ◼ 
      
     ►  
     So yeah, this is something that I own, 
     
     
  
 
 
	 00:25:51
     ◼ 
      
     ►  
     I mean all of us only hope we'll get better, 
     
     
  
 
 
	 00:25:54
     ◼ 
      
     ►  
     but it's still a shame that we have to talk 
     
     
  
 
 
	 00:25:56
     ◼ 
      
     ►  
     about this all the time. 
     
     
  
 
 
	 00:25:58
     ◼ 
      
     ►  
     - Yeah, and it's a shame that it's predictable, 
     
     
  
 
 
	 00:26:01
     ◼ 
      
     ►  
     like going into this, that the fall events, 
     
     
  
 
 
	 00:26:04
     ◼ 
      
     ►  
     because they're smaller, and Apple, 
     
     
  
 
 
	 00:26:07
     ◼ 
      
     ►  
     I mean, I get it, like, 
     
     
  
 
 
	 00:26:07
     ◼ 
      
     ►  
     Phil Shiller's gonna be on stage to talk about that, 
     
     
  
 
 
	 00:26:09
     ◼ 
      
     ►  
     I don't have a problem with that, 
     
     
  
 
 
	 00:26:11
     ◼ 
      
     ►  
     but if you have opportunities for other players to come in, 
     
     
  
 
 
	 00:26:14
     ◼ 
      
     ►  
     you should take that, and like you said, 
     
     
  
 
 
	 00:26:15
     ◼ 
      
     ►  
     like, Eddy Cue's the perfect example, 
     
     
  
 
 
	 00:26:17
     ◼ 
      
     ►  
     like, Eddy's who he is, and you know, 
     
     
  
 
 
	 00:26:20
     ◼ 
      
     ►  
     he did a good job this time, 
     
     
  
 
 
	 00:26:22
     ◼ 
      
     ►  
     but is there someone on the Apple TV team who, 
     
     
  
 
 
	 00:26:27
     ◼ 
      
     ►  
     you know, A, has more ownership over the product 
     
     
  
 
 
	 00:26:29
     ◼ 
      
     ►  
     than he does, right? 
     
     
  
 
 
	 00:26:30
     ◼ 
      
     ►  
     Because Apple doesn't just pick somebody 
     
     
  
 
 
	 00:26:33
     ◼ 
      
     ►  
     because of their gender or race to put them on stage. 
     
     
  
 
 
	 00:26:35
     ◼ 
      
     ►  
     It's somebody who is over that product 
     
     
  
 
 
	 00:26:38
     ◼ 
      
     ►  
     or who is involved in it, right? 
     
     
  
 
 
	 00:26:39
     ◼ 
      
     ►  
     They just don't randomly pick to meet a number. 
     
     
  
 
 
	 00:26:41
     ◼ 
      
     ►  
     And that's important to them. 
     
     
  
 
 
	 00:26:42
     ◼ 
      
     ►  
     Like, was there somebody there? 
     
     
  
 
 
	 00:26:44
     ◼ 
      
     ►  
     Is there somebody on that leadership team 
     
     
  
 
 
	 00:26:45
     ◼ 
      
     ►  
     that could do that? 
     
     
  
 
 
	 00:26:46
     ◼ 
      
     ►  
     I don't know, but I hope that they do better than this. 
     
     
  
 
 
	 00:26:52
     ◼ 
      
     ►  
     This is not a stroke in the win column for me. 
     
     
  
 
 
 
	 00:26:57
     ◼ 
      
     ►  
     - So what else? 
     
     
  
 
 
	 00:27:00
     ◼ 
      
     ►  
     Big Apple retail section. 
     
     
  
 
 
	 00:27:03
     ◼ 
      
     ►  
     I don't think there's anything particularly new in there. 
     
     
  
 
 
	 00:27:05
     ◼ 
      
     ►  
     They talked about how they're calling 
     
     
  
 
 
	 00:27:06
     ◼ 
      
     ►  
     their fancy stores town halls, 
     
     
  
 
 
	 00:27:07
     ◼ 
      
     ►  
     which is like my eyes rolled so hard 
     
     
  
 
 
	 00:27:09
     ◼ 
      
     ►  
     they fell out the back of my head. 
     
     
  
 
 
	 00:27:10
     ◼ 
      
     ►  
     - T.G., you going to Milan to watch a movie? 
     
     
  
 
 
	 00:27:12
     ◼ 
      
     ►  
     - I'm going to the Milan town square for movie night. 
     
     
  
 
 
	 00:27:16
     ◼ 
      
     ►  
     Instead of watching a movie at my house, 
     
     
  
 
 
	 00:27:18
     ◼ 
      
     ►  
     I'm gonna go to the Apple town square. 
     
     
  
 
 
	 00:27:21
     ◼ 
      
     ►  
     I think it's, I mean, the stores 
     
     
  
 
 
	 00:27:25
     ◼ 
      
     ►  
     and the locations look fantastic. 
     
     
  
 
 
	 00:27:26
     ◼ 
      
     ►  
     And I'm pretty sure that the one in Piazza Liberty 
     
     
  
 
 
	 00:27:28
     ◼ 
      
     ►  
     in Milan will be amazing. 
     
     
  
 
 
	 00:27:30
     ◼ 
      
     ►  
     - I'm sure. - There's just a tone of like, 
     
     
  
 
 
	 00:27:33
     ◼ 
      
     ►  
     I don't know, pretentiousness maybe. 
     
     
  
 
 
	 00:27:36
     ◼ 
      
     ►  
     - Yeah, luxury, man. 
     
     
  
 
 
	 00:27:37
     ◼ 
      
     ►  
     It's luxury. 
     
     
  
 
 
	 00:27:38
     ◼ 
      
     ►  
     It's what it is. 
     
     
  
 
 
	 00:27:39
     ◼ 
      
     ►  
     - It's like, yes, it's a very, 
     
     
  
 
 
	 00:27:41
     ◼ 
      
     ►  
     I mean, the Apple stores are amazing, 
     
     
  
 
 
	 00:27:43
     ◼ 
      
     ►  
     but like, it's a store. 
     
     
  
 
 
 
	 00:27:46
     ◼ 
      
     ►  
     - Like people, they have this idea 
     
     
  
 
 
	 00:27:49
     ◼ 
      
     ►  
     of the people like to hang out at the Apple store 
     
     
  
 
 
	 00:27:52
     ◼ 
      
     ►  
     And maybe there's some element of that 
     
     
  
 
 
	 00:27:57
     ◼ 
      
     ►  
     when you consider the cultural events 
     
     
  
 
 
	 00:27:59
     ◼ 
      
     ►  
     with like today at Apple and that kind of stuff. 
     
     
  
 
 
	 00:28:02
     ◼ 
      
     ►  
     But in practice, people go to the Apple Store 
     
     
  
 
 
	 00:28:04
     ◼ 
      
     ►  
     when their iPhone screen is broken 
     
     
  
 
 
	 00:28:06
     ◼ 
      
     ►  
     and when they need to buy a new lightning cable 
     
     
  
 
 
	 00:28:09
     ◼ 
      
     ►  
     and stuff like that. 
     
     
  
 
 
	 00:28:11
     ◼ 
      
     ►  
     I don't see that beautiful image of 
     
     
  
 
 
	 00:28:15
     ◼ 
      
     ►  
     couples sharing a day at the Apple Town Square 
     
     
  
 
 
	 00:28:19
     ◼ 
      
     ►  
     and children smiling and running around 
     
     
  
 
 
	 00:28:22
     ◼ 
      
     ►  
     as the genius grove is, you know, filling up with people. 
     
     
  
 
 
	 00:28:26
     ◼ 
      
     ►  
     I just don't see that. 
     
     
  
 
 
	 00:28:27
     ◼ 
      
     ►  
     It's not a park, it's an Apple store. 
     
     
  
 
 
	 00:28:29
     ◼ 
      
     ►  
     Like they're making this more romantic than it should be. 
     
     
  
 
 
	 00:28:33
     ◼ 
      
     ►  
     That's all I'm saying. 
     
     
  
 
 
	 00:28:34
     ◼ 
      
     ►  
     - It's like they can embrace the fact 
     
     
  
 
 
	 00:28:36
     ◼ 
      
     ►  
     that people do go there 
     
     
  
 
 
	 00:28:38
     ◼ 
      
     ►  
     and they just wanna look around and stuff like that. 
     
     
  
 
 
	 00:28:40
     ◼ 
      
     ►  
     But it's like, you know. 
     
     
  
 
 
	 00:28:42
     ◼ 
      
     ►  
     - If I want to spend quality time with my girlfriend, 
     
     
  
 
 
	 00:28:45
     ◼ 
      
     ►  
     I'm not going to the Apple store. 
     
     
  
 
 
	 00:28:47
     ◼ 
      
     ►  
     - Like make the nice stores. 
     
     
  
 
 
	 00:28:48
     ◼ 
      
     ►  
     Like yeah, make the nice stores because they're amazing. 
     
     
  
 
 
	 00:28:51
     ◼ 
      
     ►  
     but just understand what they are. 
     
     
  
 
 
	 00:28:55
     ◼ 
      
     ►  
     They're not community spaces, right? 
     
     
  
 
 
	 00:28:58
     ◼ 
      
     ►  
     They're not. 
     
     
  
 
 
	 00:28:59
     ◼ 
      
     ►  
     They're still stores. 
     
     
  
 
 
	 00:29:00
     ◼ 
      
     ►  
     Even if you have events, 
     
     
  
 
 
	 00:29:02
     ◼ 
      
     ►  
     it's just a store that has events in it, right? 
     
     
  
 
 
	 00:29:05
     ◼ 
      
     ►  
     Like if they actually build something 
     
     
  
 
 
	 00:29:07
     ◼ 
      
     ►  
     that you cannot buy anything in, then fine, right? 
     
     
  
 
 
	 00:29:10
     ◼ 
      
     ►  
     Which is not unheard of, like not unheard of, 
     
     
  
 
 
	 00:29:14
     ◼ 
      
     ►  
     but it's not like a thing you could never imagine, right? 
     
     
  
 
 
	 00:29:17
     ◼ 
      
     ►  
     'Cause it could just be like a big marketing thing. 
     
     
  
 
 
	 00:29:19
     ◼ 
      
     ►  
     But if you can buy something in there, it's a store. 
     
     
  
 
 
 
 
	 00:29:25
     ◼ 
      
     ►  
     Wait, come on guys, come on. 
     
     
  
 
 
	 00:29:27
     ◼ 
      
     ►  
     - So what you're saying is I should cancel my family trip 
     
     
  
 
 
	 00:29:30
     ◼ 
      
     ►  
     to my Apple Town Hall. 
     
     
  
 
 
	 00:29:32
     ◼ 
      
     ►  
     - Yeah, you should, I'm sorry. 
     
     
  
 
 
	 00:29:34
     ◼ 
      
     ►  
     I'm really sorry. 
     
     
  
 
 
	 00:29:35
     ◼ 
      
     ►  
     - Yeah, imagine that. 
     
     
  
 
 
	 00:29:36
     ◼ 
      
     ►  
     For example, for my birthday, instead of organizing, 
     
     
  
 
 
	 00:29:39
     ◼ 
      
     ►  
     I don't know, a dinner at a fancy restaurant at the beach, 
     
     
  
 
 
	 00:29:42
     ◼ 
      
     ►  
     I'm just gonna say to my friends, 
     
     
  
 
 
	 00:29:43
     ◼ 
      
     ►  
     hey guys, my birthday party is gonna be 
     
     
  
 
 
	 00:29:46
     ◼ 
      
     ►  
     at the Apple Town Square. 
     
     
  
 
 
	 00:29:47
     ◼ 
      
     ►  
     - I'll meet you at Apple, right? 
     
     
  
 
 
	 00:29:49
     ◼ 
      
     ►  
     - Isn't that the line we're supposed to say? 
     
     
  
 
 
	 00:29:50
     ◼ 
      
     ►  
     I'll meet you at Apple. 
     
     
  
 
 
	 00:29:52
     ◼ 
      
     ►  
     - I'll meet you at Apple. 
     
     
  
 
 
	 00:29:54
     ◼ 
      
     ►  
     I mean, so you can buy me my birthday gift directly. 
     
     
  
 
 
	 00:29:57
     ◼ 
      
     ►  
     - Yeah, that's what we're gonna do for Myke's bachelor party 
     
     
  
 
 
	 00:29:59
     ◼ 
      
     ►  
     to scrap what else we're working on. 
     
     
  
 
 
	 00:30:01
     ◼ 
      
     ►  
     We're just gonna go to-- 
     
     
  
 
 
	 00:30:02
     ◼ 
      
     ►  
     - Go to the Apple. 
     
     
  
 
 
	 00:30:04
     ◼ 
      
     ►  
     - Go to the Apple. 
     
     
  
 
 
	 00:30:06
     ◼ 
      
     ►  
     - Go to Apple Town Square, somewhere in America. 
     
     
  
 
 
	 00:30:09
     ◼ 
      
     ►  
     - See you at Apple, everybody. 
     
     
  
 
 
	 00:30:11
     ◼ 
      
     ►  
     - Yeah. - Okay, it's gonna be great. 
     
     
  
 
 
	 00:30:13
     ◼ 
      
     ►  
     I was a little surprised by the retail section. 
     
     
  
 
 
	 00:30:16
     ◼ 
      
     ►  
     We haven't seen one in a while, 
     
     
  
 
 
	 00:30:17
     ◼ 
      
     ►  
     and I figured there's a lot of stuff to talk about 
     
     
  
 
 
	 00:30:21
     ◼ 
      
     ►  
     in this event, 'cause I don't think there's gonna be 
     
     
  
 
 
	 00:30:23
     ◼ 
      
     ►  
     a second fall event. 
     
     
  
 
 
	 00:30:24
     ◼ 
      
     ►  
     I started to doubt myself once we were into retail. 
     
     
  
 
 
	 00:30:27
     ◼ 
      
     ►  
     I was like, oh, are they pushing this 
     
     
  
 
 
	 00:30:28
     ◼ 
      
     ►  
     so they can push something else to October? 
     
     
  
 
 
	 00:30:30
     ◼ 
      
     ►  
     I don't think that's the case. 
     
     
  
 
 
	 00:30:31
     ◼ 
      
     ►  
     I still think we're only seeing one event. 
     
     
  
 
 
	 00:30:33
     ◼ 
      
     ►  
     Maybe they just wanna talk about their new stores, 
     
     
  
 
 
	 00:30:35
     ◼ 
      
     ►  
     but it's good to see. 
     
     
  
 
 
	 00:30:37
     ◼ 
      
     ►  
     I think it was an informative section, 
     
     
  
 
 
	 00:30:40
     ◼ 
      
     ►  
     but just a little unexpected and such a busy morning. 
     
     
  
 
 
	 00:30:44
     ◼ 
      
     ►  
     - Talking about busy. 
     
     
  
 
 
	 00:30:46
     ◼ 
      
     ►  
     There were three iPhones. 
     
     
  
 
 
 
 
	 00:30:49
     ◼ 
      
     ►  
     Should we talk about the 8s quickly? 
     
     
  
 
 
	 00:30:50
     ◼ 
      
     ►  
     I mean, really, it's just quickly, right? 
     
     
  
 
 
	 00:30:51
     ◼ 
      
     ►  
     Yeah, why not? 
     
     
  
 
 
	 00:30:52
     ◼ 
      
     ►  
     No one cares about the 8s. 
     
     
  
 
 
	 00:30:54
     ◼ 
      
     ►  
     We should talk about them though, come on. 
     
     
  
 
 
	 00:30:55
     ◼ 
      
     ►  
     We can't not talk about them. 
     
     
  
 
 
	 00:30:56
     ◼ 
      
     ►  
     And I'm mocking the 8 a little bit. 
     
     
  
 
 
	 00:31:01
     ◼ 
      
     ►  
     I think if you are a consumer, if you're this person, you're probably not listening to this 
     
     
  
 
 
	 00:31:07
     ◼ 
      
     ►  
     show, but if you upgrade your phone every two or three years, the 8 or 8 Plus is going 
     
     
  
 
 
	 00:31:12
     ◼ 
      
     ►  
     to be awesome. 
     
     
  
 
 
	 00:31:13
     ◼ 
      
     ►  
     of friends you know I'm sure y'all are like this on iPhone day everyone in your 
     
     
  
 
 
	 00:31:16
     ◼ 
      
     ►  
     life text you to be like what should I buy like I went to a thing last night 
     
     
  
 
 
	 00:31:21
     ◼ 
      
     ►  
     with like five or six friends and they were all like this is what we talked 
     
     
  
 
 
	 00:31:24
     ◼ 
      
     ►  
     about the first 20 minutes as a new iPhones but the I think if you know if 
     
     
  
 
 
	 00:31:29
     ◼ 
      
     ►  
     you're that sort of user like I've got friends who have you know an iPhone 6 or 
     
     
  
 
 
	 00:31:32
     ◼ 
      
     ►  
     a 6s they're gonna go to an 8 and it's gonna be an awesome upgrade and they 
     
     
  
 
 
	 00:31:36
     ◼ 
      
     ►  
     don't want to spend the money for the 10 which is totally understandable so the 
     
     
  
 
 
	 00:31:39
     ◼ 
      
     ►  
     The 8 is an important phone. 
     
     
  
 
 
	 00:31:41
     ◼ 
      
     ►  
     I think it is overshadowed in the enthusiast circle, 
     
     
  
 
 
	 00:31:44
     ◼ 
      
     ►  
     but we have to remember that we're like the king 
     
     
  
 
 
	 00:31:46
     ◼ 
      
     ►  
     of the enthusiast circle. 
     
     
  
 
 
	 00:31:47
     ◼ 
      
     ►  
     Like, of course we're all doing the 10. 
     
     
  
 
 
	 00:31:50
     ◼ 
      
     ►  
     But for a lot of consumers, the 10 is just like 
     
     
  
 
 
	 00:31:52
     ◼ 
      
     ►  
     a crazy thing Apple did at the top of the line, 
     
     
  
 
 
	 00:31:54
     ◼ 
      
     ►  
     like the gold Apple Watch was. 
     
     
  
 
 
	 00:31:56
     ◼ 
      
     ►  
     - 'Cause it's so expensive. - And the 8 
     
     
  
 
 
	 00:31:56
     ◼ 
      
     ►  
     implies what's new. - It's silly. 
     
     
  
 
 
	 00:31:57
     ◼ 
      
     ►  
     It's so silly silly. 
     
     
  
 
 
	 00:31:59
     ◼ 
      
     ►  
     - Yeah, exactly. - It's silly silly. 
     
     
  
 
 
	 00:32:00
     ◼ 
      
     ►  
     - That's what basically everyone last night said. 
     
     
  
 
 
	 00:32:02
     ◼ 
      
     ►  
     And then, you know, I'm sure they were all judging me 
     
     
  
 
 
	 00:32:04
     ◼ 
      
     ►  
     because they know I'm gonna buy it, but. 
     
     
  
 
 
	 00:32:06
     ◼ 
      
     ►  
     - Yeah, but also like-- - I think they're great 
     
     
  
 
 
	 00:32:07
     ◼ 
      
     ►  
     at this. - I do need to say, 
     
     
  
 
 
	 00:32:09
     ◼ 
      
     ►  
     like the jet black plus silly, silly expensive. 
     
     
  
 
 
	 00:32:12
     ◼ 
      
     ►  
     Right, they're silly expensive, these phones. 
     
     
  
 
 
	 00:32:14
     ◼ 
      
     ►  
     The plus phones were very expensive, 
     
     
  
 
 
	 00:32:16
     ◼ 
      
     ►  
     the 10 is very expensive. 
     
     
  
 
 
	 00:32:18
     ◼ 
      
     ►  
     I just wanna say something super quick. 
     
     
  
 
 
	 00:32:19
     ◼ 
      
     ►  
     Maybe someone can help diagnose this for me. 
     
     
  
 
 
	 00:32:21
     ◼ 
      
     ►  
     But I think Apple's product pages give me motion sickness. 
     
     
  
 
 
	 00:32:25
     ◼ 
      
     ►  
     The scrolling, I get so uncomfortable 
     
     
  
 
 
	 00:32:29
     ◼ 
      
     ►  
     with the scrolling on these pages, like the iPhone pages. 
     
     
  
 
 
	 00:32:33
     ◼ 
      
     ►  
     - I hate that where they hijack your scroll. 
     
     
  
 
 
	 00:32:35
     ◼ 
      
     ►  
     - It makes me feel ill. 
     
     
  
 
 
	 00:32:37
     ◼ 
      
     ►  
     And I don't know what it is. 
     
     
  
 
 
	 00:32:38
     ◼ 
      
     ►  
     I don't have motion sickness. 
     
     
  
 
 
	 00:32:39
     ◼ 
      
     ►  
     I've never had motion sickness before. 
     
     
  
 
 
	 00:32:41
     ◼ 
      
     ►  
     - So you feel how I feel when I look at the-- 
     
     
  
 
 
	 00:32:44
     ◼ 
      
     ►  
     - I think the ProMotion. 
     
     
  
 
 
	 00:32:46
     ◼ 
      
     ►  
     - iPads, I can't handle ProMotion. 
     
     
  
 
 
	 00:32:48
     ◼ 
      
     ►  
     - I feel physically uncomfortable scrolling these pages. 
     
     
  
 
 
	 00:32:50
     ◼ 
      
     ►  
     - That's 'cause you know how much money you're gonna spend. 
     
     
  
 
 
	 00:32:52
     ◼ 
      
     ►  
     - But I'm looking at the iPhone 8 right now. 
     
     
  
 
 
	 00:32:54
     ◼ 
      
     ►  
     I really don't like it. 
     
     
  
 
 
	 00:32:56
     ◼ 
      
     ►  
     Like I'm scrolling, I have to like look away when I scroll. 
     
     
  
 
 
	 00:32:59
     ◼ 
      
     ►  
     - There's a lot of moving elements. 
     
     
  
 
 
	 00:33:00
     ◼ 
      
     ►  
     It's not just like the initial animation. 
     
     
  
 
 
	 00:33:04
     ◼ 
      
     ►  
     It's like as you scroll, 
     
     
  
 
 
	 00:33:06
     ◼ 
      
     ►  
     every single section has some moving parts. 
     
     
  
 
 
	 00:33:08
     ◼ 
      
     ►  
     - Yeah, and also it doesn't-- 
     
     
  
 
 
	 00:33:09
     ◼ 
      
     ►  
     - And they move in different directions. 
     
     
  
 
 
	 00:33:10
     ◼ 
      
     ►  
     - It doesn't scroll as smoothly as I think it should, 
     
     
  
 
 
	 00:33:13
     ◼ 
      
     ►  
     and I think that might be part of it as well. 
     
     
  
 
 
	 00:33:15
     ◼ 
      
     ►  
     - Yeah. - Yeah. 
     
     
  
 
 
	 00:33:16
     ◼ 
      
     ►  
     - Like it's a bit jittery 
     
     
  
 
 
	 00:33:17
     ◼ 
      
     ►  
     because it's such a heavy webpage, I expect. 
     
     
  
 
 
 
	 00:33:21
     ◼ 
      
     ►  
     - They're very beautiful, but they make me sick. 
     
     
  
 
 
	 00:33:22
     ◼ 
      
     ►  
     I tried it in Safari too on my iPad 
     
     
  
 
 
	 00:33:25
     ◼ 
      
     ►  
     and I had the exact same problem, 
     
     
  
 
 
	 00:33:26
     ◼ 
      
     ►  
     because I figured, oh, 
     
     
  
 
 
	 00:33:27
     ◼ 
      
     ►  
     maybe Chrome isn't rendering this correctly, 
     
     
  
 
 
	 00:33:30
     ◼ 
      
     ►  
     because that has happened in the past, 
     
     
  
 
 
	 00:33:31
     ◼ 
      
     ►  
     but it doesn't seem to be the case. 
     
     
  
 
 
	 00:33:33
     ◼ 
      
     ►  
     But anyway, the 8 is a really good looking phone. 
     
     
  
 
 
	 00:33:39
     ◼ 
      
     ►  
     I like the glass, I like the return of the glass. 
     
     
  
 
 
	 00:33:43
     ◼ 
      
     ►  
     I do really like the new gold colour which seems to be a mix between rose gold and gold. 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     It seems to be something in between those. 
     
     
  
 
 
	 00:33:50
     ◼ 
      
     ►  
     I was watching some hands on videos this morning, it seems very subtle. 
     
     
  
 
 
 
	 00:33:57
     ◼ 
      
     ►  
     I think the video watch called it a sandblasted look almost. 
     
     
  
 
 
	 00:34:00
     ◼ 
      
     ►  
     was colorful and they stripped the color back somehow. It looks 
     
     
  
 
 
	 00:34:04
     ◼ 
      
     ►  
     really nice in the renders but very subtle I think in person. It almost looks 
     
     
  
 
 
	 00:34:08
     ◼ 
      
     ►  
     like there's some yeah there is like some kind of color on the back of it 
     
     
  
 
 
	 00:34:12
     ◼ 
      
     ►  
     which is not white and you know it looks really nice it's like this goldy color 
     
     
  
 
 
	 00:34:17
     ◼ 
      
     ►  
     and then the aluminium is like a gold color and the phone itself it's it's 
     
     
  
 
 
	 00:34:21
     ◼ 
      
     ►  
     good right like it's got the wireless charging in it which I wouldn't have 
     
     
  
 
 
	 00:34:24
     ◼ 
      
     ►  
     expected it's you know it's got all the features that we expect it's got a these 
     
     
  
 
 
	 00:34:29
     ◼ 
      
     ►  
     - These new portrait mode features, right? 
     
     
  
 
 
	 00:34:31
     ◼ 
      
     ►  
     This lighting stuff, is this just for the new phones? 
     
     
  
 
 
	 00:34:34
     ◼ 
      
     ►  
     - Hold on a second. 
     
     
  
 
 
	 00:34:35
     ◼ 
      
     ►  
     - All right. 
     
     
  
 
 
	 00:34:36
     ◼ 
      
     ►  
     - It's also got the standard power adapter, 
     
     
  
 
 
	 00:34:39
     ◼ 
      
     ►  
     which is a shame that Apple is still 
     
     
  
 
 
	 00:34:42
     ◼ 
      
     ►  
     putting this one in the box. 
     
     
  
 
 
	 00:34:43
     ◼ 
      
     ►  
     Of course it's got the ear pods, 
     
     
  
 
 
	 00:34:45
     ◼ 
      
     ►  
     it doesn't have the ear pods. 
     
     
  
 
 
	 00:34:46
     ◼ 
      
     ►  
     It's gonna be a long time, I think, 
     
     
  
 
 
	 00:34:47
     ◼ 
      
     ►  
     before we get the ear pods in the box. 
     
     
  
 
 
	 00:34:49
     ◼ 
      
     ►  
     And it's got the lightning jack to, 
     
     
  
 
 
	 00:34:52
     ◼ 
      
     ►  
     lightning to headphone jack adapter. 
     
     
  
 
 
	 00:34:54
     ◼ 
      
     ►  
     So that's still a thing. 
     
     
  
 
 
	 00:34:56
     ◼ 
      
     ►  
     - Yeah, that comes in the box with the X. 
     
     
  
 
 
	 00:34:58
     ◼ 
      
     ►  
     Oh, the X, here we go. 
     
     
  
 
 
	 00:34:59
     ◼ 
      
     ►  
     - With the 10 too. - Oh no. 
     
     
  
 
 
	 00:35:01
     ◼ 
      
     ►  
     - It comes in the box, we'll get to that. 
     
     
  
 
 
	 00:35:02
     ◼ 
      
     ►  
     It comes in the box with the 10 or adapter thing, 
     
     
  
 
 
	 00:35:05
     ◼ 
      
     ►  
     which I'm really surprised they put it in there. 
     
     
  
 
 
	 00:35:08
     ◼ 
      
     ►  
     - I'm just really annoyed that these phones 
     
     
  
 
 
	 00:35:10
     ◼ 
      
     ►  
     support fast charging and then Apple is still upsetting you 
     
     
  
 
 
	 00:35:13
     ◼ 
      
     ►  
     on the USB-C charger, which should be the correct one 
     
     
  
 
 
	 00:35:17
     ◼ 
      
     ►  
     to give to people. 
     
     
  
 
 
	 00:35:18
     ◼ 
      
     ►  
     But anyway. - Yeah, it does. 
     
     
  
 
 
	 00:35:19
     ◼ 
      
     ►  
     What's the fast charging when it does what, 
     
     
  
 
 
	 00:35:21
     ◼ 
      
     ►  
     like 50% in 30 minutes or something? 
     
     
  
 
 
	 00:35:24
     ◼ 
      
     ►  
     - 50% in 30 minutes thanks to USB-C power delivery, 
     
     
  
 
 
	 00:35:27
     ◼ 
      
     ►  
     which is obviously has been built into the lightning controller, so now you can take advantage of any USB-C brick that has power delivery built in 
     
     
  
 
 
	 00:35:35
     ◼ 
      
     ►  
     and you can fast charge your iPhone just like you can do roughly the same with the iPad Pro and USB-C 
     
     
  
 
 
	 00:35:40
     ◼ 
      
     ►  
     I will say that that's nowhere near what Android phones can do, like with the USB-C stuff they charge so much faster than that 
     
     
  
 
 
	 00:35:47
     ◼ 
      
     ►  
     so maybe that's why they're not heavily promoting it yet because it's not really fast charging 
     
     
  
 
 
	 00:35:52
     ◼ 
      
     ►  
     it's faster charging 
     
     
  
 
 
 
	 00:35:55
     ◼ 
      
     ►  
     I was asking about the portrait mode, right? 
     
     
  
 
 
	 00:35:57
     ◼ 
      
     ►  
     So you get it on the iPhone 8 Plus also. 
     
     
  
 
 
	 00:36:00
     ◼ 
      
     ►  
     But you don't get it on the 7 Plus, right? 
     
     
  
 
 
	 00:36:03
     ◼ 
      
     ►  
     They're not adding these things to the 7 Plus. 
     
     
  
 
 
	 00:36:05
     ◼ 
      
     ►  
     Even though they seem to just be software, right? 
     
     
  
 
 
	 00:36:08
     ◼ 
      
     ►  
     This seems to be a software feature for that phone. 
     
     
  
 
 
	 00:36:10
     ◼ 
      
     ►  
     But I think it's in the sensors that they're using for the new dual cameras. 
     
     
  
 
 
 
	 00:36:16
     ◼ 
      
     ►  
     So I think that's the reason. 
     
     
  
 
 
	 00:36:19
     ◼ 
      
     ►  
     I mean, it wouldn't be the first time that Apple is artificially... 
     
     
  
 
 
	 00:36:22
     ◼ 
      
     ►  
     I don't think it's a problem. 
     
     
  
 
 
	 00:36:23
     ◼ 
      
     ►  
     I don't think it's a problem. 
     
     
  
 
 
	 00:36:25
     ◼ 
      
     ►  
     limiting a feature even if older hardware would be perfectly capable. 
     
     
  
 
 
	 00:36:28
     ◼ 
      
     ►  
     You gotta sell your product, right? Like you've got to do that and sometimes it's 
     
     
  
 
 
	 00:36:32
     ◼ 
      
     ►  
     the combo of software and hardware that you sell. No, but I mean it gets 
     
     
  
 
 
	 00:36:35
     ◼ 
      
     ►  
     especially obvious when stuff like the first-gen 12.9-inch iPad Pro, if you just 
     
     
  
 
 
	 00:36:41
     ◼ 
      
     ►  
     change a couple of lines in the iOS 11 firmware, you can use three apps at once, 
     
     
  
 
 
	 00:36:45
     ◼ 
      
     ►  
     but Apple is artificially limiting the feature so that it only works on the 
     
     
  
 
 
	 00:36:49
     ◼ 
      
     ►  
     second-gen 12.9-inch iPad Pro. But I think in this case for the portrait lining 
     
     
  
 
 
	 00:36:54
     ◼ 
      
     ►  
     effects. I think it's down to the sensors in the camera. It's not just like 
     
     
  
 
 
	 00:36:58
     ◼ 
      
     ►  
     marketing making a decision that no this feature must be on the on the new phone. 
     
     
  
 
 
	 00:37:03
     ◼ 
      
     ►  
     I think it's actually in the sensor. So so we can move on to the X. I think my 
     
     
  
 
 
	 00:37:08
     ◼ 
      
     ►  
     feeling on this is... I got one more thing on the 8 and 8 Plus. I think it's great that Apple is using the same 
     
     
  
 
 
	 00:37:15
     ◼ 
      
     ►  
     system on a chip in all these phones. That like if if the X didn't exist the 
     
     
  
 
 
	 00:37:23
     ◼ 
      
     ►  
     the 8 and 8 Plus is still a huge upgrade in performance 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     over the 7 and 7 Plus. 
     
     
  
 
 
	 00:37:28
     ◼ 
      
     ►  
     I was hoping for this, but I was a little nervous, right, 
     
     
  
 
 
	 00:37:33
     ◼ 
      
     ►  
     that this would get, say, the A11, 
     
     
  
 
 
	 00:37:37
     ◼ 
      
     ►  
     and then the high-end phone will get 
     
     
  
 
 
	 00:37:40
     ◼ 
      
     ►  
     the X version of it, right, 
     
     
  
 
 
	 00:37:41
     ◼ 
      
     ►  
     it's like a faster GPU or something. 
     
     
  
 
 
	 00:37:44
     ◼ 
      
     ►  
     But the silicone is the same in all of these phones, 
     
     
  
 
 
	 00:37:47
     ◼ 
      
     ►  
     and that means they're gonna age better, 
     
     
  
 
 
	 00:37:50
     ◼ 
      
     ►  
     they're going to age more appropriately 
     
     
  
 
 
	 00:37:51
     ◼ 
      
     ►  
     for a high-end phone. 
     
     
  
 
 
	 00:37:53
     ◼ 
      
     ►  
     This is, if it weren't for the X, 
     
     
  
 
 
	 00:37:55
     ◼ 
      
     ►  
     this would be the flagship, 
     
     
  
 
 
	 00:37:56
     ◼ 
      
     ►  
     and it has all the power we expect 
     
     
  
 
 
	 00:37:58
     ◼ 
      
     ►  
     in a flagship upgrade year over year. 
     
     
  
 
 
	 00:38:00
     ◼ 
      
     ►  
     And that was encouraging to me, 
     
     
  
 
 
	 00:38:02
     ◼ 
      
     ►  
     that Apple is taking this phone seriously. 
     
     
  
 
 
	 00:38:04
     ◼ 
      
     ►  
     - Yeah, I would say that if you have upgraded, 
     
     
  
 
 
	 00:38:09
     ◼ 
      
     ►  
     like any time during this iPhone 6 body generation 
     
     
  
 
 
	 00:38:13
     ◼ 
      
     ►  
     of phones that we've had, 
     
     
  
 
 
	 00:38:16
     ◼ 
      
     ►  
     you will be as happy upgrading to this phone 
     
     
  
 
 
	 00:38:19
     ◼ 
      
     ►  
     probably as you've been upgrading to any others, because-- 
     
     
  
 
 
	 00:38:21
     ◼ 
      
     ►  
     - I think so. 
     
     
  
 
 
	 00:38:22
     ◼ 
      
     ►  
     - It is a similar kind of bump that we've had 
     
     
  
 
 
	 00:38:25
     ◼ 
      
     ►  
     over the last couple of years, right? 
     
     
  
 
 
	 00:38:26
     ◼ 
      
     ►  
     It looks the same, the cameras are better, 
     
     
  
 
 
	 00:38:28
     ◼ 
      
     ►  
     and it has some other cool features. 
     
     
  
 
 
	 00:38:31
     ◼ 
      
     ►  
     You know, you get wireless charging, 
     
     
  
 
 
	 00:38:32
     ◼ 
      
     ►  
     everything's faster, right? 
     
     
  
 
 
	 00:38:33
     ◼ 
      
     ►  
     Like it feels like that. - True tone. 
     
     
  
 
 
	 00:38:35
     ◼ 
      
     ►  
     - True tone? 
     
     
  
 
 
	 00:38:36
     ◼ 
      
     ►  
     Actually, like the seven to the eight feels better 
     
     
  
 
 
	 00:38:39
     ◼ 
      
     ►  
     than the 6S to the seven. 
     
     
  
 
 
	 00:38:42
     ◼ 
      
     ►  
     - Yeah. - For sure, if you're right. 
     
     
  
 
 
	 00:38:44
     ◼ 
      
     ►  
     - I think this is quite possibly for this design, 
     
     
  
 
 
	 00:38:48
     ◼ 
      
     ►  
     like this iPhone 6 era design, 
     
     
  
 
 
	 00:38:50
     ◼ 
      
     ►  
     this is as good as it gets. 
     
     
  
 
 
	 00:38:52
     ◼ 
      
     ►  
     - Right, so yeah, this is it. 
     
     
  
 
 
	 00:38:53
     ◼ 
      
     ►  
     This is the ultimate design of that. 
     
     
  
 
 
	 00:38:55
     ◼ 
      
     ►  
     This is how good that is gonna get, right? 
     
     
  
 
 
	 00:38:57
     ◼ 
      
     ►  
     Like that is as good as it will get. 
     
     
  
 
 
	 00:39:00
     ◼ 
      
     ►  
     I think that they have managed that. 
     
     
  
 
 
	 00:39:01
     ◼ 
      
     ►  
     I think adding glass back into that phone 
     
     
  
 
 
	 00:39:04
     ◼ 
      
     ►  
     is gonna make it look really fancy again, 
     
     
  
 
 
	 00:39:06
     ◼ 
      
     ►  
     you know, like in a new way. 
     
     
  
 
 
	 00:39:07
     ◼ 
      
     ►  
     But let's talk about the 10. 
     
     
  
 
 
	 00:39:10
     ◼ 
      
     ►  
     All right, just super quick. 
     
     
  
 
 
	 00:39:11
     ◼ 
      
     ►  
     I keep saying X in my head. 
     
     
  
 
 
	 00:39:13
     ◼ 
      
     ►  
     I can't help it. - Yeah, me too. 
     
     
  
 
 
	 00:39:14
     ◼ 
      
     ►  
     - I can't help it, 'cause it says it right there, right? 
     
     
  
 
 
	 00:39:17
     ◼ 
      
     ►  
     Like it says X, so I just keep saying X, 
     
     
  
 
 
	 00:39:21
     ◼ 
      
     ►  
     because honestly, like personally, just I prefer X. 
     
     
  
 
 
	 00:39:25
     ◼ 
      
     ►  
     I think it's cool in a weird way. 
     
     
  
 
 
	 00:39:28
     ◼ 
      
     ►  
     I get why they've done 10, I get it, 
     
     
  
 
 
	 00:39:32
     ◼ 
      
     ►  
     but I do personally wish that they called it X, 
     
     
  
 
 
	 00:39:35
     ◼ 
      
     ►  
     and I will accidentally call this the iPhone X 
     
     
  
 
 
	 00:39:39
     ◼ 
      
     ►  
     in a way that I never called it Mac OS X. 
     
     
  
 
 
	 00:39:43
     ◼ 
      
     ►  
     - Yeah, totally the same problem, yes. 
     
     
  
 
 
	 00:39:47
     ◼ 
      
     ►  
     I'm gonna do this, I'm gonna do it all the time. 
     
     
  
 
 
	 00:39:49
     ◼ 
      
     ►  
     - I was having a conversation with Steven Transmith 
     
     
  
 
 
	 00:39:54
     ◼ 
      
     ►  
     yesterday over iMessage and he was telling me, 
     
     
  
 
 
	 00:39:58
     ◼ 
      
     ►  
     look, they're gonna call it the iPhone 10 
     
     
  
 
 
	 00:39:59
     ◼ 
      
     ►  
     because it's tomorrow's iPhone today. 
     
     
  
 
 
	 00:40:01
     ◼ 
      
     ►  
     And I was like, sure, sure, it's a beautiful idea 
     
     
  
 
 
	 00:40:03
     ◼ 
      
     ►  
     but iPhone X just sounds cool 
     
     
  
 
 
	 00:40:05
     ◼ 
      
     ►  
     and they cannot possibly do the iPhone 8 
     
     
  
 
 
	 00:40:07
     ◼ 
      
     ►  
     and the iPhone 10 in the same year. 
     
     
  
 
 
	 00:40:09
     ◼ 
      
     ►  
     And I was so certain they were not gonna do the 10. 
     
     
  
 
 
	 00:40:13
     ◼ 
      
     ►  
     And I was so surprised when they actually said 
     
     
  
 
 
	 00:40:16
     ◼ 
      
     ►  
     I literally couldn't believe it that they actually went there. 
     
     
  
 
 
	 00:40:21
     ◼ 
      
     ►  
     I was so sold on the idea, oh, they're going to do the iPhone X. 
     
     
  
 
 
	 00:40:24
     ◼ 
      
     ►  
     So it sounds futuristic, it sounds cool, and it's a chance for them to reset the numbering. 
     
     
  
 
 
	 00:40:29
     ◼ 
      
     ►  
     So next year, they're going to do iPhone X2 and iPhone X3 and iPhone X4, you know? 
     
     
  
 
 
	 00:40:34
     ◼ 
      
     ►  
     And they just went in the opposite direction. 
     
     
  
 
 
	 00:40:38
     ◼ 
      
     ►  
     They already solved this. This is a solved problem. 
     
     
  
 
 
	 00:40:41
     ◼ 
      
     ►  
     problem it's gonna be 10.1 no then 10.2 Jaguar and 10.3 Panther. Let's bring the 
     
     
  
 
 
	 00:40:52
     ◼ 
      
     ►  
     big cat names back. Time is a flat circle. It really is. If I was gonna make a super 
     
     
  
 
 
	 00:40:57
     ◼ 
      
     ►  
     early prediction that I shouldn't make oh no I think that next year we get 9 
     
     
  
 
 
	 00:41:01
     ◼ 
      
     ►  
     and 11 and then 12 they have two models I don't think there's gonna be a plus 
     
     
  
 
 
	 00:41:08
     ◼ 
      
     ►  
     version next year I think they're gonna make an iPhone 9. I don't think that 
     
     
  
 
 
	 00:41:15
     ◼ 
      
     ►  
     can I don't think that between now and then they're gonna be able to make a 
     
     
  
 
 
	 00:41:18
     ◼ 
      
     ►  
     bigger phone in this form factor I just don't think it's gonna happen so they're 
     
     
  
 
 
	 00:41:24
     ◼ 
      
     ►  
     not just gonna have one phone for sale which costs $1,000 I think that they'll 
     
     
  
 
 
	 00:41:28
     ◼ 
      
     ►  
     make another version of the current design and then they'll make another one 
     
     
  
 
 
	 00:41:33
     ◼ 
      
     ►  
     of this new 10 design but it will be the iPhone 11 and then there will be an 
     
     
  
 
 
	 00:41:37
     ◼ 
      
     ►  
     iPhone 9. I just as we stand here today I don't believe that they will be able to 
     
     
  
 
 
	 00:41:43
     ◼ 
      
     ►  
     make what is essentially the plus version of this phone within a year. I 
     
     
  
 
 
	 00:41:46
     ◼ 
      
     ►  
     don't think they're gonna be able to do it because they seem to have struggled 
     
     
  
 
 
	 00:41:50
     ◼ 
      
     ►  
     to put this one out right like it seems like it's gonna be constrained it seems 
     
     
  
 
 
	 00:41:55
     ◼ 
      
     ►  
     like it was difficult for them to make right like it if you if you are to 
     
     
  
 
 
	 00:41:59
     ◼ 
      
     ►  
     believe anything that you are to believe then that would be the case because I 
     
     
  
 
 
	 00:42:02
     ◼ 
      
     ►  
     can tell you there is no way Apple wanted this phone to ship in November 
     
     
  
 
 
	 00:42:05
     ◼ 
      
     ►  
     like why would they want to do that? They want it to ship now. Why would you do that? 
     
     
  
 
 
	 00:42:11
     ◼ 
      
     ►  
     Why would you want it in November? You want to have it immediately for everyone, right? 
     
     
  
 
 
	 00:42:15
     ◼ 
      
     ►  
     That's the whole point of doing the event. Like you have it available for pre-ordering 
     
     
  
 
 
	 00:42:20
     ◼ 
      
     ►  
     in a week and you sell it the week after that. But they're not doing that. I really think 
     
     
  
 
 
	 00:42:24
     ◼ 
      
     ►  
     that we're going to see a nine next year and I think personally, I think that's probably 
     
     
  
 
 
	 00:42:31
     ◼ 
      
     ►  
     why they went with calling it 10 and nothing else because it's in the line but it's in 
     
     
  
 
 
	 00:42:36
     ◼ 
      
     ►  
     the future and they're still going to backfill up until this point. 
     
     
  
 
 
	 00:42:41
     ◼ 
      
     ►  
     Yeah, the idea of selling the phone from the future today is the perfect excuse to make 
     
     
  
 
 
	 00:42:49
     ◼ 
      
     ►  
     it a more expensive phone because you're paying for the future and God knows what the future 
     
     
  
 
 
	 00:42:55
     ◼ 
      
     ►  
     costs so it's okay for Apple to charge you over a thousand dollars for this. 
     
     
  
 
 
	 00:42:59
     ◼ 
      
     ►  
     In the future, $1,000 isn't worth what it's worth now. 
     
     
  
 
 
	 00:43:02
     ◼ 
      
     ►  
     You know, in the future, money loses all meaning. 
     
     
  
 
 
	 00:43:06
     ◼ 
      
     ►  
     Inflation, you know, they're just charging inflation. 
     
     
  
 
 
	 00:43:09
     ◼ 
      
     ►  
     They're preemptively charging for inflation in the markets. Makes sense. So, yeah, I was 
     
     
  
 
 
	 00:43:18
     ◼ 
      
     ►  
     just surprised because I – and we go back to this discussion on the leaks and the rumors. 
     
     
  
 
 
	 00:43:26
     ◼ 
      
     ►  
     Like macOS 10, which macOS 10 was already a thing when I came into the Apple ecosystem. 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     So I had to learn the correct pronunciation of macOS 10 as I was learning the Apple world. 
     
     
  
 
 
	 00:43:39
     ◼ 
      
     ►  
     But the iPhone X and iPhone X, it was rumored that I convinced myself in my mind before 
     
     
  
 
 
	 00:43:45
     ◼ 
      
     ►  
     the event that was going to be the correct naming. 
     
     
  
 
 
	 00:43:48
     ◼ 
      
     ►  
     And now it's going to be, I mean, maybe in a month we're not going to talk about this 
     
     
  
 
 
	 00:43:51
     ◼ 
      
     ►  
     anymore, but I'm already hearing people. 
     
     
  
 
 
	 00:43:53
     ◼ 
      
     ►  
     I mean my mother called me a couple of hours ago. 
     
     
  
 
 
	 00:43:56
     ◼ 
      
     ►  
     She was like, "So what about the iPhone X?" 
     
     
  
 
 
	 00:43:58
     ◼ 
      
     ►  
     And I thought, you know, this is gonna be a problem. 
     
     
  
 
 
	 00:44:02
     ◼ 
      
     ►  
     Everybody's gonna call it the iPhone X. 
     
     
  
 
 
	 00:44:04
     ◼ 
      
     ►  
     - Whenever, I think it was Tim that said the name, 
     
     
  
 
 
	 00:44:06
     ◼ 
      
     ►  
     or whoever it was that said the name, 
     
     
  
 
 
	 00:44:08
     ◼ 
      
     ►  
     when they said 10, I was like, "No!" 
     
     
  
 
 
	 00:44:10
     ◼ 
      
     ►  
     I was like, "Why? 
     
     
  
 
 
	 00:44:11
     ◼ 
      
     ►  
     "Why did you do this to me?" 
     
     
  
 
 
	 00:44:14
     ◼ 
      
     ►  
     Like I don't dislike it. 
     
     
  
 
 
	 00:44:15
     ◼ 
      
     ►  
     I don't dislike that it's 10, 
     
     
  
 
 
	 00:44:17
     ◼ 
      
     ►  
     but my brain was already set on X. 
     
     
  
 
 
	 00:44:20
     ◼ 
      
     ►  
     Like it's done. - Yeah, you mean the iPhone, 
     
     
  
 
 
	 00:44:22
     ◼ 
      
     ►  
     The iPhone Tim, like Tim would say. 
     
     
  
 
 
	 00:44:25
     ◼ 
      
     ►  
     - The iPhone Tim. 
     
     
  
 
 
	 00:44:27
     ◼ 
      
     ►  
     The Tim phone. 
     
     
  
 
 
	 00:44:29
     ◼ 
      
     ►  
     Yeah, okay, right, should we just get off this, 
     
     
  
 
 
	 00:44:32
     ◼ 
      
     ►  
     start talking about it? 
     
     
  
 
 
	 00:44:33
     ◼ 
      
     ►  
     Should we just stop talking about the number? 
     
     
  
 
 
	 00:44:36
     ◼ 
      
     ►  
     - It's beautiful, it's a beautiful phone. 
     
     
  
 
 
	 00:44:37
     ◼ 
      
     ►  
     - It's so beautiful. 
     
     
  
 
 
	 00:44:38
     ◼ 
      
     ►  
     Oh my god, I want it so bad. 
     
     
  
 
 
	 00:44:39
     ◼ 
      
     ►  
     I want it so bad, like just give it to me right now. 
     
     
  
 
 
	 00:44:41
     ◼ 
      
     ►  
     Like I'm so sold on this. 
     
     
  
 
 
	 00:44:45
     ◼ 
      
     ►  
     I know many people have many problems. 
     
     
  
 
 
	 00:44:47
     ◼ 
      
     ►  
     We'll talk about some of those many problems. 
     
     
  
 
 
	 00:44:49
     ◼ 
      
     ►  
     I don't see 'em. 
     
     
  
 
 
	 00:44:50
     ◼ 
      
     ►  
     I just see this beautiful thing that I want. 
     
     
  
 
 
	 00:44:53
     ◼ 
      
     ►  
     That I want so bad. 
     
     
  
 
 
	 00:44:55
     ◼ 
      
     ►  
     And right, like I feel like we should probably 
     
     
  
 
 
	 00:44:56
     ◼ 
      
     ►  
     just address this right now. 
     
     
  
 
 
	 00:44:58
     ◼ 
      
     ►  
     Obviously all of us are not getting the eight plus. 
     
     
  
 
 
	 00:45:01
     ◼ 
      
     ►  
     Right? - Nope. 
     
     
  
 
 
	 00:45:04
     ◼ 
      
     ►  
     - So like plus club is over. 
     
     
  
 
 
	 00:45:05
     ◼ 
      
     ►  
     Hashtag plus club is dead for now. 
     
     
  
 
 
	 00:45:08
     ◼ 
      
     ►  
     We're gonna put it on a shelf. 
     
     
  
 
 
	 00:45:10
     ◼ 
      
     ►  
     - Now it's the X Club. 
     
     
  
 
 
	 00:45:13
     ◼ 
      
     ►  
     - I've thought about X Crew, hashtag X Crew. 
     
     
  
 
 
	 00:45:16
     ◼ 
      
     ►  
     'Cause I don't wanna go for club 
     
     
  
 
 
	 00:45:18
     ◼ 
      
     ►  
     'cause we already had a club. 
     
     
  
 
 
	 00:45:19
     ◼ 
      
     ►  
     like we should be a crew now so I'm going with #Xcrew. We should be, maybe we should be a fam, 
     
     
  
 
 
	 00:45:25
     ◼ 
      
     ►  
     you know? No I don't like that so much. The X fam. Personally I'm going with #Xcrew to replace the 
     
     
  
 
 
	 00:45:33
     ◼ 
      
     ►  
     plus club. The thing is right, and people have been asking me this already about like oh obviously 
     
     
  
 
 
	 00:45:39
     ◼ 
      
     ►  
     you're gonna stick with the plus because you love the plus so much. The idea of like plus club 
     
     
  
 
 
	 00:45:46
     ◼ 
      
     ►  
     was never about just "I want to have a big phone." 
     
     
  
 
 
	 00:45:50
     ◼ 
      
     ►  
     Like for me, you guys can chime in too, it was about "I want the best phone." 
     
     
  
 
 
	 00:45:54
     ◼ 
      
     ►  
     And I believed personally the Plus to be the best phone. 
     
     
  
 
 
	 00:45:58
     ◼ 
      
     ►  
     And it's not anymore, the X is better. And it's going to take some time for us, 
     
     
  
 
 
	 00:46:02
     ◼ 
      
     ►  
     for all Plus users to like to get used to this new phone, 
     
     
  
 
 
	 00:46:06
     ◼ 
      
     ►  
     right, because it seems like it's a compact design 
     
     
  
 
 
	 00:46:09
     ◼ 
      
     ►  
     in UI, obviously the keyboard is going to be smaller, 
     
     
  
 
 
	 00:46:13
     ◼ 
      
     ►  
     The screen is still big but it's big in a different way, right? Like it's tall not wide. 
     
     
  
 
 
	 00:46:18
     ◼ 
      
     ►  
     I still think that I will get what mostly what I want which is good battery life. It looks like 
     
     
  
 
 
	 00:46:24
     ◼ 
      
     ►  
     it's probably got like plus level battery life because it's what do they say two hours more than 
     
     
  
 
 
	 00:46:29
     ◼ 
      
     ►  
     the seven so the battery life is going to be fine. And I'm going to get the two cameras which I 
     
     
  
 
 
	 00:46:34
     ◼ 
      
     ►  
     really love and they're even better right because they're both optically image stabilized. That was 
     
     
  
 
 
	 00:46:39
     ◼ 
      
     ►  
     That was a terrible way to say that, 
     
     
  
 
 
	 00:46:41
     ◼ 
      
     ►  
     but you know what I'm trying to say. 
     
     
  
 
 
	 00:46:43
     ◼ 
      
     ►  
     And you get a screen where I can see a ton of stuff on it. 
     
     
  
 
 
	 00:46:47
     ◼ 
      
     ►  
     That's kind of all I really want. 
     
     
  
 
 
	 00:46:49
     ◼ 
      
     ►  
     This is gonna be the best phone, so I'm gonna move to it. 
     
     
  
 
 
	 00:46:51
     ◼ 
      
     ►  
     And then as soon as Apple make another one, 
     
     
  
 
 
	 00:46:53
     ◼ 
      
     ►  
     and they make it bigger, that will probably be better, 
     
     
  
 
 
	 00:46:55
     ◼ 
      
     ►  
     and then I'll move back to that one, right? 
     
     
  
 
 
	 00:46:58
     ◼ 
      
     ►  
     - Yeah, that's basically my plan. 
     
     
  
 
 
	 00:47:02
     ◼ 
      
     ►  
     Stick with the 10 as long as they make just one version, 
     
     
  
 
 
	 00:47:07
     ◼ 
      
     ►  
     and whenever there's a bigger model, upgrade to that. 
     
     
  
 
 
	 00:47:10
     ◼ 
      
     ►  
     Because I'm sure the screen on that phone 
     
     
  
 
 
	 00:47:12
     ◼ 
      
     ►  
     is gonna be glorious. 
     
     
  
 
 
	 00:47:14
     ◼ 
      
     ►  
     - Like six and a half inches or something. 
     
     
  
 
 
	 00:47:16
     ◼ 
      
     ►  
     - Yeah, imagine like a plus with no bezel. 
     
     
  
 
 
	 00:47:18
     ◼ 
      
     ►  
     I mean, that would be amazing. 
     
     
  
 
 
	 00:47:19
     ◼ 
      
     ►  
     - So the two of you feel confident 
     
     
  
 
 
	 00:47:21
     ◼ 
      
     ►  
     that there's a plus version of this new phone 
     
     
  
 
 
	 00:47:23
     ◼ 
      
     ►  
     coming at some point. 
     
     
  
 
 
	 00:47:24
     ◼ 
      
     ►  
     - Yeah, because I imagine they won't continue 
     
     
  
 
 
	 00:47:26
     ◼ 
      
     ►  
     making the iPhone 6 design forever 
     
     
  
 
 
	 00:47:29
     ◼ 
      
     ►  
     and they won't sell just one phone. 
     
     
  
 
 
	 00:47:30
     ◼ 
      
     ►  
     This is why I think there'll be a nine. 
     
     
  
 
 
	 00:47:34
     ◼ 
      
     ►  
     There will always be more than one phone. 
     
     
  
 
 
	 00:47:36
     ◼ 
      
     ►  
     Maybe. I'm torn on that. I think maybe there's part of this that feels like I 
     
     
  
 
 
	 00:47:44
     ◼ 
      
     ►  
     want there to be a bigger phone. Let me just state my preference before I say 
     
     
  
 
 
	 00:47:48
     ◼ 
      
     ►  
     what I'm getting ready to say. But I can look at this phone and I could see the 
     
     
  
 
 
	 00:47:52
     ◼ 
      
     ►  
     argument of saying this gives you the best of both the regular and the plus. So 
     
     
  
 
 
	 00:47:56
     ◼ 
      
     ►  
     we just what we used to do with two phones because we had to we can do with 
     
     
  
 
 
	 00:48:00
     ◼ 
      
     ►  
     one phone now with this new technology. So I think that you are right for now in 
     
     
  
 
 
	 00:48:05
     ◼ 
      
     ►  
     in the same way that the screen was as big as we needed 
     
     
  
 
 
	 00:48:09
     ◼ 
      
     ►  
     before there was a plus, right? 
     
     
  
 
 
	 00:48:11
     ◼ 
      
     ►  
     Like the argument of like, 
     
     
  
 
 
	 00:48:13
     ◼ 
      
     ►  
     oh, why would we have a big screen 
     
     
  
 
 
	 00:48:14
     ◼ 
      
     ►  
     like those silly Android phones? 
     
     
  
 
 
	 00:48:16
     ◼ 
      
     ►  
     I think it's the same kind of thing. 
     
     
  
 
 
	 00:48:18
     ◼ 
      
     ►  
     It's just a reset. 
     
     
  
 
 
	 00:48:19
     ◼ 
      
     ►  
     And after this becomes the norm, 
     
     
  
 
 
	 00:48:21
     ◼ 
      
     ►  
     we'll want a bigger screen again. 
     
     
  
 
 
	 00:48:23
     ◼ 
      
     ►  
     - But I think we're thinking ahead of ourselves here. 
     
     
  
 
 
	 00:48:26
     ◼ 
      
     ►  
     Let's talk about the notch, 
     
     
  
 
 
	 00:48:31
     ◼ 
      
     ►  
     or as Apple calls it, the sensor housing. 
     
     
  
 
 
	 00:48:34
     ◼ 
      
     ►  
     a small, let's call the sensor, 
     
     
  
 
 
	 00:48:36
     ◼ 
      
     ►  
     a small place where the sensors are placing the device. 
     
     
  
 
 
	 00:48:41
     ◼ 
      
     ►  
     So all the folks that were saying Apple sure 
     
     
  
 
 
	 00:48:44
     ◼ 
      
     ►  
     embraced the notch were right. 
     
     
  
 
 
	 00:48:46
     ◼ 
      
     ►  
     Apple is most definitely embracing the notch 
     
     
  
 
 
	 00:48:49
     ◼ 
      
     ►  
     and actually they have put out updated developer guidelines. 
     
     
  
 
 
	 00:48:53
     ◼ 
      
     ►  
     They've even refreshed the WWDC app and developer portal 
     
     
  
 
 
	 00:48:58
     ◼ 
      
     ►  
     with new videos and new guidelines. 
     
     
  
 
 
	 00:49:00
     ◼ 
      
     ►  
     And they're explicitly telling developers, 
     
     
  
 
 
	 00:49:02
     ◼ 
      
     ►  
     do not place black bars at the top to hide the corners, 
     
     
  
 
 
	 00:49:07
     ◼ 
      
     ►  
     the rounded corners of the display. 
     
     
  
 
 
	 00:49:09
     ◼ 
      
     ►  
     Do not place a black bar at the bottom 
     
     
  
 
 
	 00:49:11
     ◼ 
      
     ►  
     to hide the home indicator. 
     
     
  
 
 
	 00:49:14
     ◼ 
      
     ►  
     You should take advantage of the full screen of the iPhone X. 
     
     
  
 
 
 
	 00:49:18
     ◼ 
      
     ►  
     - Yes, and I agree because I think it's one of those cases, 
     
     
  
 
 
	 00:49:22
     ◼ 
      
     ►  
     you know, when Johnny Ive says, 
     
     
  
 
 
	 00:49:23
     ◼ 
      
     ►  
     it's the purest expression of, 
     
     
  
 
 
	 00:49:25
     ◼ 
      
     ►  
     I think this is totally correct. 
     
     
  
 
 
	 00:49:27
     ◼ 
      
     ►  
     I think this is not marketing, this is true. 
     
     
  
 
 
	 00:49:30
     ◼ 
      
     ►  
     I don't understand, actually I do understand, 
     
     
  
 
 
	 00:49:33
     ◼ 
      
     ►  
     and I have some ideas, but the developers 
     
     
  
 
 
	 00:49:36
     ◼ 
      
     ►  
     and the designers will, you know, on Twitter, 
     
     
  
 
 
	 00:49:37
     ◼ 
      
     ►  
     if you scroll Twitter, especially what I call design Twitter 
     
     
  
 
 
	 00:49:41
     ◼ 
      
     ►  
     there's a trend right now going on of designers 
     
     
  
 
 
	 00:49:45
     ◼ 
      
     ►  
     posting mock-ups of what an iPhone 10 with black bars 
     
     
  
 
 
	 00:49:49
     ◼ 
      
     ►  
     will look like and they will look better. 
     
     
  
 
 
	 00:49:50
     ◼ 
      
     ►  
     - Oh, it would be so wonderful, no. 
     
     
  
 
 
	 00:49:52
     ◼ 
      
     ►  
     No, no. - No, not at all. 
     
     
  
 
 
	 00:49:54
     ◼ 
      
     ►  
     - No, no, because it's on principle. 
     
     
  
 
 
	 00:49:56
     ◼ 
      
     ►  
     I don't want a screen that I'm paying for to be cut off. 
     
     
  
 
 
	 00:50:00
     ◼ 
      
     ►  
     I want all of it. 
     
     
  
 
 
	 00:50:01
     ◼ 
      
     ►  
     I'm buying this screen, goddammit, 
     
     
  
 
 
	 00:50:03
     ◼ 
      
     ►  
     and I want to use all of that screen. 
     
     
  
 
 
 
	 00:50:07
     ◼ 
      
     ►  
     - I know, so it just looks so much-- 
     
     
  
 
 
	 00:50:09
     ◼ 
      
     ►  
     - I don't, no, I don't, no, I don't, no. 
     
     
  
 
 
	 00:50:10
     ◼ 
      
     ►  
     - It just looks more, it just looks more futuristic. 
     
     
  
 
 
 
	 00:50:14
     ◼ 
      
     ►  
     - I think it goes back to 
     
     
  
 
 
	 00:50:17
     ◼ 
      
     ►  
     a fraction of the design community 
     
     
  
 
 
	 00:50:21
     ◼ 
      
     ►  
     that sort of looks back at the days of iOS 6 
     
     
  
 
 
	 00:50:26
     ◼ 
      
     ►  
     iOS 5, the old Apple design, thinking that it still looks better than iOS 11, which I totally don't understand, but you know, everyone has different tastes. 
     
     
  
 
 
	 00:50:37
     ◼ 
      
     ►  
     But I do believe that embracing the notch and having a full screen app design on the iPhone X looks so much better than faking a black status bar at the top. 
     
     
  
 
 
	 00:50:46
     ◼ 
      
     ►  
     the top. I think the black status bar makes sense for some types of 
     
     
  
 
 
	 00:50:50
     ◼ 
      
     ►  
     applications like photo editing apps for example, where you want a more you know 
     
     
  
 
 
	 00:50:55
     ◼ 
      
     ►  
     maybe a more constrained space like you don't want to have any distractions on 
     
     
  
 
 
	 00:51:01
     ◼ 
      
     ►  
     top of the on top of the app so it makes more sense for some apps but in general 
     
     
  
 
 
	 00:51:06
     ◼ 
      
     ►  
     I think it looks so much better and so much it's just so cool when you look at 
     
     
  
 
 
	 00:51:13
     ◼ 
      
     ►  
     the entire app UI that extends towards the top of the iPhone X. 
     
     
  
 
 
	 00:51:18
     ◼ 
      
     ►  
     And I think Apple is right here. 
     
     
  
 
 
	 00:51:21
     ◼ 
      
     ►  
     It's also really funny to me that a lot of criticisms right now is how bad everything looks in landscape. 
     
     
  
 
 
	 00:51:26
     ◼ 
      
     ►  
     It's as if nobody's ever used a landscape iPhone before. 
     
     
  
 
 
	 00:51:29
     ◼ 
      
     ►  
     It's always looked terrible, everyone. 
     
     
  
 
 
	 00:51:31
     ◼ 
      
     ►  
     It's a... yeah. 
     
     
  
 
 
	 00:51:32
     ◼ 
      
     ►  
     You don't know this because you also are diametrically opposed to having a Plus phone. 
     
     
  
 
 
 
	 00:51:38
     ◼ 
      
     ►  
     Landscape iPhones, it's just not... 
     
     
  
 
 
	 00:51:40
     ◼ 
      
     ►  
     No one uses it because it sucks, right? 
     
     
  
 
 
	 00:51:42
     ◼ 
      
     ►  
     Like, because it's just not right. 
     
     
  
 
 
	 00:51:43
     ◼ 
      
     ►  
     It's just not built right. 
     
     
  
 
 
	 00:51:44
     ◼ 
      
     ►  
     Like, you know, I've used it every now and then, but everything's kind of awkward. 
     
     
  
 
 
 
	 00:51:49
     ◼ 
      
     ►  
     Like it's never been a good experience. 
     
     
  
 
 
	 00:51:51
     ◼ 
      
     ►  
     It's always been kind of terrible and kind of like an afterthought. 
     
     
  
 
 
	 00:51:55
     ◼ 
      
     ►  
     It wasn't really the primary way of interacting with the phone. 
     
     
  
 
 
	 00:51:58
     ◼ 
      
     ►  
     Even on the plus, you can tell it's an afterthought. 
     
     
  
 
 
	 00:52:00
     ◼ 
      
     ►  
     Nobody builds stuff right for it because nobody uses it and et cetera, et cetera. 
     
     
  
 
 
 
	 00:52:04
     ◼ 
      
     ►  
     Like saying how bad everything looks in landscape because of the notch. 
     
     
  
 
 
	 00:52:09
     ◼ 
      
     ►  
     At that point, in my opinion, 
     
     
  
 
 
	 00:52:11
     ◼ 
      
     ►  
     you're just looking for something. 
     
     
  
 
 
	 00:52:13
     ◼ 
      
     ►  
     You're looking for a criticism to make, 
     
     
  
 
 
	 00:52:15
     ◼ 
      
     ►  
     which is totally fine because you know what, 
     
     
  
 
 
	 00:52:17
     ◼ 
      
     ►  
     you don't have to like it, but I do. 
     
     
  
 
 
	 00:52:20
     ◼ 
      
     ►  
     I mean, my problem with a lot of this sort of stuff is like, 
     
     
  
 
 
	 00:52:23
     ◼ 
      
     ►  
     and this is just a problem with the internet, 
     
     
  
 
 
	 00:52:26
     ◼ 
      
     ►  
     where people just state something like it's a fact, right? 
     
     
  
 
 
 
	 00:52:31
     ◼ 
      
     ►  
     Like your opinion is not fact. 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     All of the stuff that I'm saying right now, it's my opinion. 
     
     
  
 
 
	 00:52:36
     ◼ 
      
     ►  
     My opinion is all of this, 
     
     
  
 
 
	 00:52:37
     ◼ 
      
     ►  
     But I know it can be super difficult to state this stuff about context, especially on Twitter. 
     
     
  
 
 
	 00:52:41
     ◼ 
      
     ►  
     But it's just, you know, anything should rub you up the wrong way. 
     
     
  
 
 
	 00:52:44
     ◼ 
      
     ►  
     And that's one of them for me. 
     
     
  
 
 
	 00:52:45
     ◼ 
      
     ►  
     It's like, this is a fact that I'm stating. 
     
     
  
 
 
	 00:52:47
     ◼ 
      
     ►  
     My fact is based upon my opinion. 
     
     
  
 
 
	 00:52:49
     ◼ 
      
     ►  
     These are not the same. 
     
     
  
 
 
	 00:52:51
     ◼ 
      
     ►  
     Myke, I think you in general have a problem with some type of memes from the Apple 
     
     
  
 
 
 
	 00:53:02
     ◼ 
      
     ►  
     Yeah, I really do. 
     
     
  
 
 
	 00:53:04
     ◼ 
      
     ►  
     I have shared beliefs. 
     
     
  
 
 
	 00:53:06
     ◼ 
      
     ►  
     Uh-huh. Or like just shared phrases, terms, anything really. I have lots of, just lots 
     
     
  
 
 
	 00:53:15
     ◼ 
      
     ►  
     of problems. Lots of them. 
     
     
  
 
 
	 00:53:18
     ◼ 
      
     ►  
     You have lots of problems? 
     
     
  
 
 
	 00:53:19
     ◼ 
      
     ►  
     I have lots and lots of problems. 
     
     
  
 
 
 
	 00:53:21
     ◼ 
      
     ►  
     It's okay. It's okay. I mean, I can live with them. The problem is everybody else has to 
     
     
  
 
 
	 00:53:27
     ◼ 
      
     ►  
     as well, because you have to listen to me talk about it. 
     
     
  
 
 
	 00:53:30
     ◼ 
      
     ►  
     So anyway, the notch. You now have two Batman ears on the top of the phone. 
     
     
  
 
 
	 00:53:36
     ◼ 
      
     ►  
     Do you know what's so great about that Federico? I love you so much, but to me it sounded like 
     
     
  
 
 
	 00:53:41
     ◼ 
      
     ►  
     you said "bad man" and I was like "oh, hang on a second, we got a bad man in here, huh?" 
     
     
  
 
 
	 00:53:47
     ◼ 
      
     ►  
     We got a bad man. So from the right side, they are kinda interactive in that you can 
     
     
  
 
 
	 00:53:55
     ◼ 
      
     ►  
     can swipe down from them and the features that they activate have been 
     
     
  
 
 
	 00:54:01
     ◼ 
      
     ►  
     splitting too. So the right side opens the new control center which doesn't 
     
     
  
 
 
	 00:54:06
     ◼ 
      
     ►  
     come up from the bottom anymore, it comes down from the top, kind of like an 
     
     
  
 
 
	 00:54:09
     ◼ 
      
     ►  
     Android phone. And the left side, it goes to the cover sheet which is the new 
     
     
  
 
 
	 00:54:14
     ◼ 
      
     ►  
     notification center/lock screen of iOS 11. And you can swipe down in the middle 
     
     
  
 
 
	 00:54:19
     ◼ 
      
     ►  
     of the screen as always to access Spotlight MKBHD. Very thankfully cleared 
     
     
  
 
 
	 00:54:24
     ◼ 
      
     ►  
     one up for me. I have a lot of thoughts before we move on from this, this very thing. 
     
     
  
 
 
	 00:54:32
     ◼ 
      
     ►  
     I just want to say that for Control Center I was hoping, I was maybe thinking/hoping that 
     
     
  
 
 
	 00:54:38
     ◼ 
      
     ►  
     Apple would integrate Control Center with the app switcher like on the iPad. I think this looks kind 
     
     
  
 
 
	 00:54:44
     ◼ 
      
     ►  
     of weird because I have never, I mean it's gonna take a while in terms of muscle memory to think 
     
     
  
 
 
	 00:54:50
     ◼ 
      
     ►  
     that my flashlight I now need to swipe from the top of the phone it's also maybe gonna be more 
     
     
  
 
 
	 00:54:54
     ◼ 
      
     ►  
     difficult to access I don't know. The flashlights on the on the locked home screen. I know I know 
     
     
  
 
 
	 00:54:59
     ◼ 
      
     ►  
     it's also on the locked home screen so then maybe it's not a problem what about music playback or 
     
     
  
 
 
	 00:55:03
     ◼ 
      
     ►  
     like the other shortcuts. Well yeah I mean well hopefully it would be showed there right if you're 
     
     
  
 
 
	 00:55:08
     ◼ 
      
     ►  
     playing something already. I think I will get used to it anyway it's not gonna be a deal breaker 
     
     
  
 
 
	 00:55:15
     ◼ 
      
     ►  
     But yeah, it's gonna be strange initially. 
     
     
  
 
 
	 00:55:17
     ◼ 
      
     ►  
     Yeah, I think one of the reasons they did that is just because I can't imagine how they would have fit 
     
     
  
 
 
	 00:55:22
     ◼ 
      
     ►  
     all of that on one screen like the multitasking and the control center because I bet you'd always be swiping the wrong way 
     
     
  
 
 
	 00:55:28
     ◼ 
      
     ►  
     It's like the cards thing again 
     
     
  
 
 
	 00:55:29
     ◼ 
      
     ►  
     You'd always be swiping and you're either looking for one or the other and which one does it show you? 
     
     
  
 
 
	 00:55:33
     ◼ 
      
     ►  
     So at least with the control center as it's going to be 
     
     
  
 
 
	 00:55:36
     ◼ 
      
     ►  
     Whilst it's a place to get used to it's a dedicated place that it always is and you will always get it 
     
     
  
 
 
	 00:55:42
     ◼ 
      
     ►  
     You know what I mean? 
     
     
  
 
 
 
	 00:55:45
     ◼ 
      
     ►  
     So in January 2016, actually on my birthday that year, 
     
     
  
 
 
	 00:55:49
     ◼ 
      
     ►  
     oddly enough, I wrote what has to be the most unpopular thing 
     
     
  
 
 
	 00:55:52
     ◼ 
      
     ►  
     I've ever published. 
     
     
  
 
 
 
	 00:55:54
     ◼ 
      
     ►  
     Mainly because Gruber called it out. 
     
     
  
 
 
	 00:55:56
     ◼ 
      
     ►  
     He disagreed with it. 
     
     
  
 
 
	 00:55:57
     ◼ 
      
     ►  
     So I got emails for months. 
     
     
  
 
 
	 00:55:59
     ◼ 
      
     ►  
     A few people telling me I was stupid. 
     
     
  
 
 
	 00:56:02
     ◼ 
      
     ►  
     Talking about combining Control Center and Notification Center. 
     
     
  
 
 
	 00:56:08
     ◼ 
      
     ►  
     Now this is obviously now a year and a half ago. 
     
     
  
 
 
	 00:56:10
     ◼ 
      
     ►  
     So it's an older system, Control Center and notification 
     
     
  
 
 
	 00:56:14
     ◼ 
      
     ►  
     center, different now, right? 
     
     
  
 
 
	 00:56:16
     ◼ 
      
     ►  
     With cover sheet, I guess. 
     
     
  
 
 
	 00:56:17
     ◼ 
      
     ►  
     But it is, I think, inherently odd 
     
     
  
 
 
	 00:56:21
     ◼ 
      
     ►  
     that you pull down from the left bad man ear to get one thing, 
     
     
  
 
 
	 00:56:27
     ◼ 
      
     ►  
     and you get another thing when you go right. 
     
     
  
 
 
	 00:56:30
     ◼ 
      
     ►  
     And I don't know if the solution is combining them, 
     
     
  
 
 
	 00:56:33
     ◼ 
      
     ►  
     or if you pull down and you swipe one direction, 
     
     
  
 
 
	 00:56:36
     ◼ 
      
     ►  
     you get widgets, but you swipe the other way 
     
     
  
 
 
	 00:56:38
     ◼ 
      
     ►  
     you get Control Center. 
     
     
  
 
 
	 00:56:40
     ◼ 
      
     ►  
     It just feels very disjointed right now. 
     
     
  
 
 
	 00:56:43
     ◼ 
      
     ►  
     And maybe it, 
     
     
  
 
 
	 00:56:44
     ◼ 
      
     ►  
     I'm sure this is not the case, 
     
     
  
 
 
	 00:56:48
     ◼ 
      
     ►  
     but it feels a little bit like they designed this phone 
     
     
  
 
 
	 00:56:50
     ◼ 
      
     ►  
     and then they figured out, 
     
     
  
 
 
	 00:56:51
     ◼ 
      
     ►  
     then they realized they had a retrofit control center 
     
     
  
 
 
 
	 00:56:54
     ◼ 
      
     ►  
     And it feels a little hacky to have one thing on one side 
     
     
  
 
 
	 00:56:58
     ◼ 
      
     ►  
     and one on the other. 
     
     
  
 
 
	 00:57:00
     ◼ 
      
     ►  
     And then Spotlight is a third thing. 
     
     
  
 
 
	 00:57:02
     ◼ 
      
     ►  
     Like why can't Spotlight live in some other place? 
     
     
  
 
 
	 00:57:04
     ◼ 
      
     ►  
     Like it just, 
     
     
  
 
 
	 00:57:05
     ◼ 
      
     ►  
     it feels like there's a lot going on 
     
     
  
 
 
	 00:57:07
     ◼ 
      
     ►  
     with the gestures on this phone. 
     
     
  
 
 
	 00:57:08
     ◼ 
      
     ►  
     We haven't even gotten to, 
     
     
  
 
 
	 00:57:09
     ◼ 
      
     ►  
     When you go home, you swipe up, 
     
     
  
 
 
	 00:57:10
     ◼ 
      
     ►  
     and those animations are weird too. 
     
     
  
 
 
	 00:57:12
     ◼ 
      
     ►  
     There's a lot going on, there's a lot to remember. 
     
     
  
 
 
	 00:57:14
     ◼ 
      
     ►  
     I'm sure we will all adjust, right? 
     
     
  
 
 
	 00:57:16
     ◼ 
      
     ►  
     That's not my problem, we will all adjust to it. 
     
     
  
 
 
	 00:57:19
     ◼ 
      
     ►  
     But I feel like there's a lot going on, 
     
     
  
 
 
	 00:57:20
     ◼ 
      
     ►  
     and it's a little disappointing 
     
     
  
 
 
	 00:57:22
     ◼ 
      
     ►  
     that they didn't take the opportunity 
     
     
  
 
 
	 00:57:24
     ◼ 
      
     ►  
     to readdress some of this stuff 
     
     
  
 
 
	 00:57:25
     ◼ 
      
     ►  
     and combine those now, like they did on the iPad. 
     
     
  
 
 
	 00:57:27
     ◼ 
      
     ►  
     The iPad, for all of its pros and cons 
     
     
  
 
 
	 00:57:30
     ◼ 
      
     ►  
     of the new multitasking system, 
     
     
  
 
 
	 00:57:32
     ◼ 
      
     ►  
     having your multitasking and your control center together 
     
     
  
 
 
	 00:57:35
     ◼ 
      
     ►  
     is actually pretty nice, 
     
     
  
 
 
	 00:57:36
     ◼ 
      
     ►  
     'cause you just have this dashboard view 
     
     
  
 
 
	 00:57:37
     ◼ 
      
     ►  
     of all the things you can do. 
     
     
  
 
 
	 00:57:39
     ◼ 
      
     ►  
     and the iPhone doesn't have that, 
     
     
  
 
 
	 00:57:41
     ◼ 
      
     ►  
     and on the iPhone X, it's even more fragmented 
     
     
  
 
 
	 00:57:45
     ◼ 
      
     ►  
     than it was before. 
     
     
  
 
 
	 00:57:46
     ◼ 
      
     ►  
     - I'm happy with it though. 
     
     
  
 
 
	 00:57:52
     ◼ 
      
     ►  
     I mean, I wanna use it, but this makes sense to me 
     
     
  
 
 
	 00:57:57
     ◼ 
      
     ►  
     because it's persistent. 
     
     
  
 
 
	 00:58:00
     ◼ 
      
     ►  
     Like, the things that you were just recommending there, 
     
     
  
 
 
	 00:58:03
     ◼ 
      
     ►  
     Steven, it's the same problem I have 
     
     
  
 
 
	 00:58:04
     ◼ 
      
     ►  
     with the current control center, right? 
     
     
  
 
 
	 00:58:05
     ◼ 
      
     ►  
     Like, combining it with widgets, 
     
     
  
 
 
	 00:58:08
     ◼ 
      
     ►  
     it's like, just the idea of swiping 
     
     
  
 
 
	 00:58:11
     ◼ 
      
     ►  
     and I never feel like I've got what I want 
     
     
  
 
 
	 00:58:13
     ◼ 
      
     ►  
     and I can never remember which way I need to swipe. 
     
     
  
 
 
	 00:58:16
     ◼ 
      
     ►  
     - Oh yeah, no, and I'm not saying that I have the answer. 
     
     
  
 
 
	 00:58:19
     ◼ 
      
     ►  
     This is a hard problem. 
     
     
  
 
 
 
	 00:58:21
     ◼ 
      
     ►  
     - This is a complicated thing, but I'm not, 
     
     
  
 
 
	 00:58:26
     ◼ 
      
     ►  
     like what they did is probably the, 
     
     
  
 
 
	 00:58:28
     ◼ 
      
     ►  
     even though there's a lot of gestures, 
     
     
  
 
 
	 00:58:30
     ◼ 
      
     ►  
     it's probably the simplest from your perspective, right, 
     
     
  
 
 
	 00:58:32
     ◼ 
      
     ►  
     that you don't have to mode switch 
     
     
  
 
 
	 00:58:34
     ◼ 
      
     ►  
     once you've entered a new area of the UI, 
     
     
  
 
 
	 00:58:36
     ◼ 
      
     ►  
     but I don't feel like they've quite hit it. 
     
     
  
 
 
	 00:58:40
     ◼ 
      
     ►  
     - Yeah, I think the separation of the two sides, 
     
     
  
 
 
	 00:58:45
     ◼ 
      
     ►  
     of course, makes it easier and makes it possible 
     
     
  
 
 
	 00:58:48
     ◼ 
      
     ►  
     to do this kind of multiple gestures, 
     
     
  
 
 
	 00:58:51
     ◼ 
      
     ►  
     because you know left is one thing and right is another. 
     
     
  
 
 
	 00:58:53
     ◼ 
      
     ►  
     It would have been stranger 
     
     
  
 
 
	 00:58:55
     ◼ 
      
     ►  
     if there was like an invisible separator between them. 
     
     
  
 
 
	 00:58:58
     ◼ 
      
     ►  
     So I think the ears actually make this possible, 
     
     
  
 
 
	 00:59:01
     ◼ 
      
     ►  
     make this better. I'm just curious, technically speaking, 
     
     
  
 
 
	 00:59:07
     ◼ 
      
     ►  
     and maybe I should have checked in the simulator or in Xcode, but if 
     
     
  
 
 
	 00:59:12
     ◼ 
      
     ►  
     you're using a left-to-right language, does the functionality reverse? Like the 
     
     
  
 
 
	 00:59:19
     ◼ 
      
     ►  
     left side becomes control center and the right side becomes the cover sheet? I 
     
     
  
 
 
	 00:59:23
     ◼ 
      
     ►  
     think so, because the entire UI kit should be flipped. That's interesting. 
     
     
  
 
 
	 00:59:29
     ◼ 
      
     ►  
     I do wanted to ask you guys, do you think there will be a time in the let's say 
     
     
  
 
 
	 00:59:36
     ◼ 
      
     ►  
     next three years, so by say 2020, are we gonna see an iPhone 10 like phone without 
     
     
  
 
 
	 00:59:46
     ◼ 
      
     ►  
     the notch? I think that that is the ultimate goal. Yeah. To keep making that 
     
     
  
 
 
	 00:59:53
     ◼ 
      
     ►  
     smaller and smaller until it's gone. That's how you take this phone to its 
     
     
  
 
 
	 00:59:57
     ◼ 
      
     ►  
     end but they're not close to that yet because there's so much technology that 
     
     
  
 
 
	 01:00:04
     ◼ 
      
     ►  
     has to be crammed into that thing and I think the goal will be how do we get it 
     
     
  
 
 
	 01:00:08
     ◼ 
      
     ►  
     all under the screen yeah if you look at the the there one of their many 
     
     
  
 
 
	 01:00:15
     ◼ 
      
     ►  
     confusing product pages there's a graphic of everything in that notch and 
     
     
  
 
 
	 01:00:18
     ◼ 
      
     ►  
     I agree with you like there's a ton of stuff in there yeah and it is crammed 
     
     
  
 
 
	 01:00:22
     ◼ 
      
     ►  
     packed it's actually probably a little surprising as it's as small as it is now 
     
     
  
 
 
	 01:00:25
     ◼ 
      
     ►  
     I do think ultimately that, Federica, you're right, that they will get there. 
     
     
  
 
 
	 01:00:29
     ◼ 
      
     ►  
     Is it in three years? I don't know, but I do think ultimately that's where they 
     
     
  
 
 
	 01:00:33
     ◼ 
      
     ►  
     want it to be, and if they get rid of the notch and then they get rid of the bad 
     
     
  
 
 
	 01:00:38
     ◼ 
      
     ►  
     man ears, then they run into the problem that we have. This is my favorite. This is my 
     
     
  
 
 
	 01:00:44
     ◼ 
      
     ►  
     absolute favorite. The bad man ears. You guys are terrible with me. It only took us three 
     
     
  
 
 
	 01:00:53
     ◼ 
      
     ►  
     years to get back to time of koalasing. Only three years. 
     
     
  
 
 
	 01:00:58
     ◼ 
      
     ►  
     Oh man remember that? Yeah this is the new one. 
     
     
  
 
 
	 01:01:02
     ◼ 
      
     ►  
     All right let's let's take a break. I want to talk about Blue Apron. 
     
     
  
 
 
	 01:01:06
     ◼ 
      
     ►  
     They're also helping to support this week's episode. Blue Apron are the number 
     
     
  
 
 
	 01:01:10
     ◼ 
      
     ►  
     one recipe delivery service with the freshest ingredients. Their mission is to 
     
     
  
 
 
	 01:01:13
     ◼ 
      
     ►  
     make incredible home cooking accessible to everyone 
     
     
  
 
 
	 01:01:16
     ◼ 
      
     ►  
     while supporting a more sustainable food system. They do this by setting 
     
     
  
 
 
	 01:01:20
     ◼ 
      
     ►  
     incredibly high standards for their ingredients 
     
     
  
 
 
	 01:01:22
     ◼ 
      
     ►  
     by sending you just the right amount of ingredients that you need to reduce food waste 
     
     
  
 
 
	 01:01:27
     ◼ 
      
     ►  
     and by also including step-by-step easy to follow recipe cards in the box. Their meals cost less than 
     
     
  
 
 
	 01:01:32
     ◼ 
      
     ►  
     $10 each and Blue Apron will deliver to your home seasonal recipes with fresh high quality 
     
     
  
 
 
	 01:01:39
     ◼ 
      
     ►  
     ingredients to let you make amazing delicious home cooked meals in 40 minutes or less every day. Blue 
     
     
  
 
 
	 01:01:45
     ◼ 
      
     ►  
     Apron has a freshness guarantee that means if something is bad, if there is something wrong 
     
     
  
 
 
	 01:01:49
     ◼ 
      
     ►  
     with any of the ingredients, it's not ready to cook when it arrives, they will make it right for you. 
     
     
  
 
 
	 01:01:54
     ◼ 
      
     ►  
     Blue Apron has an incredible selection of food, you can choose from new recipes every week or 
     
     
  
 
 
	 01:01:59
     ◼ 
      
     ►  
     let their culinary team surprise you. Right now you can cook meals like summer vegetable and egg 
     
     
  
 
 
	 01:02:03
     ◼ 
      
     ►  
     paninis with Calabrian Chilli Mayonnaise and Caprese Salad or maybe even skillet vegetable 
     
     
  
 
 
	 01:02:09
     ◼ 
      
     ►  
     chilli with cornmeal and cheddar drop biscuits. Oh man I just I want to eat so bad right now and 
     
     
  
 
 
	 01:02:15
     ◼ 
      
     ►  
     all of these meals sound so good. Also with Blue Apron whilst you're following along with these 
     
     
  
 
 
	 01:02:19
     ◼ 
      
     ►  
     recipes I can almost guarantee you that you are going to pick up new cooking skills that you 
     
     
  
 
 
	 01:02:23
     ◼ 
      
     ►  
     didn't know you had that you'll be able to turn to any meal that you cook for yourself. There's 
     
     
  
 
 
	 01:02:28
     ◼ 
      
     ►  
     no weekly commitment for Blue Apron you'll get these deliveries just when you want them. Check 
     
     
  
 
 
	 01:02:32
     ◼ 
      
     ►  
     out this week's menu and get three meals for free with your first purchase including free shipping 
     
     
  
 
 
	 01:02:36
     ◼ 
      
     ►  
     by going to BlueApron.com/connected. You will love how good it feels and tastes to create incredible 
     
     
  
 
 
	 01:02:42
     ◼ 
      
     ►  
     home cooked meals at Blue Apron. So get started today by going to blueapron.com/connected. 
     
     
  
 
 
	 01:02:48
     ◼ 
      
     ►  
     We'd like to thank Blue Apron for their support of this show, Blue Apron, A Better Way to Cook. 
     
     
  
 
 
	 01:02:53
     ◼ 
      
     ►  
     All right, so face ID. Face ID is a pretty big deal, right? 
     
     
  
 
 
	 01:02:59
     ◼ 
      
     ►  
     Yeah. I guess. 
     
     
  
 
 
	 01:03:02
     ◼ 
      
     ►  
     I'll start with you, Steven. You're gonna miss the home button, do you think? What do you think? 
     
     
  
 
 
	 01:03:07
     ◼ 
      
     ►  
     I don't I don't think so. I mean, so we talked about when we talked about this when this 
     
     
  
 
 
	 01:03:12
     ◼ 
      
     ►  
     rumor first came out, and we made some predictions, and we all did terribly it. I think it's because 
     
     
  
 
 
	 01:03:18
     ◼ 
      
     ►  
     we sort of lacked the the understanding of how this would work. And I think Apple did 
     
     
  
 
 
	 01:03:25
     ◼ 
      
     ►  
     a good job at selling it selling it that it's easy to use. And that it is the things that 
     
     
  
 
 
	 01:03:34
     ◼ 
      
     ►  
     that are not Touch ID related at the home button, 
     
     
  
 
 
	 01:03:36
     ◼ 
      
     ►  
     they've moved other places. 
     
     
  
 
 
	 01:03:37
     ◼ 
      
     ►  
     So the side button you long press for Siri, 
     
     
  
 
 
	 01:03:41
     ◼ 
      
     ►  
     which seems like it's gonna be more accident prone. 
     
     
  
 
 
	 01:03:42
     ◼ 
      
     ►  
     I'm curious to how that's gonna play out 
     
     
  
 
 
	 01:03:44
     ◼ 
      
     ►  
     'cause with the 7, if it's in your pocket, 
     
     
  
 
 
	 01:03:47
     ◼ 
      
     ►  
     you can't really do Siri accidentally 
     
     
  
 
 
	 01:03:49
     ◼ 
      
     ►  
     because you can't press the button. 
     
     
  
 
 
	 01:03:50
     ◼ 
      
     ►  
     But with this, it seems like that's gonna happen a bunch. 
     
     
  
 
 
	 01:03:55
     ◼ 
      
     ►  
     I'm curious to see how that plays out. 
     
     
  
 
 
	 01:03:56
     ◼ 
      
     ►  
     You can double tap the side button to do Apple Pay. 
     
     
  
 
 
	 01:03:59
     ◼ 
      
     ►  
     You can still do the five press thing to enter SOS mode 
     
     
  
 
 
	 01:04:02
     ◼ 
      
     ►  
     you can on the current phones under iOS 11. So the things that the home button 
     
     
  
 
 
	 01:04:07
     ◼ 
      
     ►  
     has done they have moved elsewhere. The one feature as best I can tell and 
     
     
  
 
 
	 01:04:12
     ◼ 
      
     ►  
     Federico maybe you know the answer to this I think reachability is gone I 
     
     
  
 
 
	 01:04:16
     ◼ 
      
     ►  
     don't think I've seen where it goes. No it's gone it's no more yep. So rest in 
     
     
  
 
 
	 01:04:22
     ◼ 
      
     ►  
     peace reachability. Rest in peace ability. Oh it's probably fine on a phone this 
     
     
  
 
 
	 01:04:28
     ◼ 
      
     ►  
     size right like I miss it I don't know I thinks did you ever know I use it all 
     
     
  
 
 
	 01:04:35
     ◼ 
      
     ►  
     the time really to bring notifications sent to them with one hand hmm I do use 
     
     
  
 
 
	 01:04:43
     ◼ 
      
     ►  
     it sometimes I'll just that if I can't reach it I don't know I mean I don't 
     
     
  
 
 
	 01:04:47
     ◼ 
      
     ►  
     know how this thing feels in the hand yet like I don't actually know how it 
     
     
  
 
 
	 01:04:50
     ◼ 
      
     ►  
     feels it looks or feels in my hand maybe I can reach the entire screen just on my 
     
     
  
 
 
	 01:04:54
     ◼ 
      
     ►  
     thumb who knows like I haven't I mean I don't have the context yet but 
     
     
  
 
 
	 01:04:58
     ◼ 
      
     ►  
     But if I can't reach the notification center with just one hand, like if holding the hand 
     
     
  
 
 
	 01:05:04
     ◼ 
      
     ►  
     that I'm holding, then I will miss reachability for that because it allows me to do that. 
     
     
  
 
 
	 01:05:08
     ◼ 
      
     ►  
     But it is a dumb feature which they probably should get rid of, right? 
     
     
  
 
 
	 01:05:11
     ◼ 
      
     ►  
     Because it's like, it's an embarrassing thing to have to add to a phone. 
     
     
  
 
 
	 01:05:15
     ◼ 
      
     ►  
     Yeah, I mean, but yeah, I get that. 
     
     
  
 
 
	 01:05:18
     ◼ 
      
     ►  
     But I do think, I mean, I don't use it, but it sounds like you do and you find it useful 
     
     
  
 
 
	 01:05:22
     ◼ 
      
     ►  
     so that it's probably worthwhile. 
     
     
  
 
 
	 01:05:25
     ◼ 
      
     ►  
     So I mean, so to kind of wrap up, it feels like they have built a case for these are 
     
     
  
 
 
	 01:05:29
     ◼ 
      
     ►  
     all the things the home button used to do. 
     
     
  
 
 
	 01:05:32
     ◼ 
      
     ►  
     And this is where they are now. 
     
     
  
 
 
	 01:05:33
     ◼ 
      
     ►  
     They're either behind gestures, which you'll learn to figure out, or they're behind the 
     
     
  
 
 
	 01:05:36
     ◼ 
      
     ►  
     aside button press. 
     
     
  
 
 
	 01:05:38
     ◼ 
      
     ►  
     And they've kind of reassigned all those actions elsewhere in the phone. 
     
     
  
 
 
	 01:05:42
     ◼ 
      
     ►  
     And so I think I'm I think I'm honestly going to be just fine. 
     
     
  
 
 
	 01:05:47
     ◼ 
      
     ►  
     Many months ago, we made touch ID predictions. 
     
     
  
 
 
	 01:05:50
     ◼ 
      
     ►  
     So like we've been talking for weeks about whether touch ID would go away or not. 
     
     
  
 
 
	 01:05:53
     ◼ 
      
     ►  
     and we made predictions. 
     
     
  
 
 
	 01:05:54
     ◼ 
      
     ►  
     There were three questions. 
     
     
  
 
 
	 01:05:56
     ◼ 
      
     ►  
     One was if the iPhone 8 would feature a touch ID sensor 
     
     
  
 
 
	 01:06:00
     ◼ 
      
     ►  
     on the back or embedded. 
     
     
  
 
 
	 01:06:02
     ◼ 
      
     ►  
     Obviously this question was misguided 
     
     
  
 
 
	 01:06:05
     ◼ 
      
     ►  
     considering what we know now. 
     
     
  
 
 
	 01:06:06
     ◼ 
      
     ►  
     We were obviously all wrong. 
     
     
  
 
 
	 01:06:08
     ◼ 
      
     ►  
     Me and Stephen thought it would go on the back. 
     
     
  
 
 
	 01:06:09
     ◼ 
      
     ►  
     Federico thought it would go under the display. 
     
     
  
 
 
	 01:06:11
     ◼ 
      
     ►  
     The answer is it doesn't exist. 
     
     
  
 
 
	 01:06:13
     ◼ 
      
     ►  
     The second question was would Apple ditch touch ID 
     
     
  
 
 
	 01:06:17
     ◼ 
      
     ►  
     because of hardware issues? 
     
     
  
 
 
	 01:06:19
     ◼ 
      
     ►  
     We don't obviously know what the answer was. 
     
     
  
 
 
	 01:06:22
     ◼ 
      
     ►  
     We all didn't think that Apple would do that. 
     
     
  
 
 
	 01:06:25
     ◼ 
      
     ►  
     It will maybe never be known if they got rid of Touch ID 
     
     
  
 
 
	 01:06:30
     ◼ 
      
     ►  
     because they couldn't do it, 
     
     
  
 
 
	 01:06:31
     ◼ 
      
     ►  
     as opposed to wanting to go to Face ID, like we don't know. 
     
     
  
 
 
	 01:06:35
     ◼ 
      
     ►  
     And would Apple ditch Touch ID in favor of another form 
     
     
  
 
 
	 01:06:38
     ◼ 
      
     ►  
     of biometric identity for the iPhone 8? 
     
     
  
 
 
	 01:06:41
     ◼ 
      
     ►  
     I said that I didn't think that Apple would have something 
     
     
  
 
 
	 01:06:44
     ◼ 
      
     ►  
     that could be as secure as Touch ID. 
     
     
  
 
 
	 01:06:46
     ◼ 
      
     ►  
     I was wrong. 
     
     
  
 
 
	 01:06:47
     ◼ 
      
     ►  
     Steven said that he didn't think that Apple would do it 
     
     
  
 
 
	 01:06:50
     ◼ 
      
     ►  
     because they spent so much time preaching the security of touch ID, so it would be too 
     
     
  
 
 
	 01:06:56
     ◼ 
      
     ►  
     hard to remove it. 
     
     
  
 
 
	 01:06:58
     ◼ 
      
     ►  
     And Federico was the only one of us who said, "Unless something new is safe or safer." 
     
     
  
 
 
	 01:07:04
     ◼ 
      
     ►  
     So we had three predictions. 
     
     
  
 
 
	 01:07:07
     ◼ 
      
     ►  
     There were nine possible right answers. 
     
     
  
 
 
	 01:07:10
     ◼ 
      
     ►  
     We got one of them. 
     
     
  
 
 
	 01:07:12
     ◼ 
      
     ►  
     So well done to us, I guess, especially Federico. 
     
     
  
 
 
	 01:07:17
     ◼ 
      
     ►  
     There were nine possible outcomes and only one of those nine were correct. 
     
     
  
 
 
	 01:07:22
     ◼ 
      
     ►  
     So we didn't do the best job there. 
     
     
  
 
 
	 01:07:26
     ◼ 
      
     ►  
     But Federico, you got something right. 
     
     
  
 
 
	 01:07:29
     ◼ 
      
     ►  
     I mean, if you look at the hard numbers that Apple presented yesterday, it sure seems like 
     
     
  
 
 
	 01:07:37
     ◼ 
      
     ►  
     the Face ID is more secure than Touch ID because fewer people in the world could accidentally 
     
     
  
 
 
	 01:07:42
     ◼ 
      
     ►  
     unlock your phone because they share the same facial features as yourself. 
     
     
  
 
 
	 01:07:49
     ◼ 
      
     ►  
     Yeah, I mean there's some real like, but when they put the asterisk on there I'd love to 
     
     
  
 
 
	 01:07:54
     ◼ 
      
     ►  
     know what those statistics are because they never said before, unless someone you live 
     
     
  
 
 
	 01:08:00
     ◼ 
      
     ►  
     with has similar fingerprints to you, like that was never a thing that they spoke about, 
     
     
  
 
 
	 01:08:04
     ◼ 
      
     ►  
     but they did say... 
     
     
  
 
 
	 01:08:05
     ◼ 
      
     ►  
     They mentioned the... 
     
     
  
 
 
	 01:08:06
     ◼ 
      
     ►  
     The genetics. 
     
     
  
 
 
	 01:08:07
     ◼ 
      
     ►  
     Even if it was a joke. 
     
     
  
 
 
 
	 01:08:09
     ◼ 
      
     ►  
     about the evil twin but that was not... I don't think that was meant to be a joke 
     
     
  
 
 
	 01:08:14
     ◼ 
      
     ►  
     No. It was meant to be serious but presented in a lighthearted way. Yeah I'm really 
     
     
  
 
 
	 01:08:19
     ◼ 
      
     ►  
     keen to understand like my brother who kind of looks a little bit like me can 
     
     
  
 
 
	 01:08:25
     ◼ 
      
     ►  
     he unlock it? Like how close do you have to be? So I'm excited... not excited I'm 
     
     
  
 
 
	 01:08:30
     ◼ 
      
     ►  
     keen to try that out right and see what that's like and I appreciate that they 
     
     
  
 
 
	 01:08:34
     ◼ 
      
     ►  
     said it but like I would also like to know what those numbers are because 
     
     
  
 
 
	 01:08:39
     ◼ 
      
     ►  
     those numbers they didn't share like what is the chances at that point 
     
     
  
 
 
	 01:08:42
     ◼ 
      
     ►  
     because I bet it would be less than one in fifty thousand at that point because 
     
     
  
 
 
	 01:08:47
     ◼ 
      
     ►  
     they had felt they needed to say it I can already kind of feel how the next 
     
     
  
 
 
	 01:08:52
     ◼ 
      
     ►  
     iPhone gate will be about twins being able to unlock each other's iPhones 
     
     
  
 
 
	 01:08:59
     ◼ 
      
     ►  
     especially yeah that's probably what it will be and get and twin gate twin gate 
     
     
  
 
 
	 01:09:05
     ◼ 
      
     ►  
     Maybe I can maybe I can break that gate wide open to you 
     
     
  
 
 
	 01:09:08
     ◼ 
      
     ►  
     I just want you to win why don't you register the web domain already twin gate calm? That's good 
     
     
  
 
 
	 01:09:15
     ◼ 
      
     ►  
     Judy looks a lot like you sponsor 
     
     
  
 
 
	 01:09:18
     ◼ 
      
     ►  
     so maybe you can see if Jude can unlock your phone and then you can post maybe ten second YouTube clip and 
     
     
  
 
 
	 01:09:23
     ◼ 
      
     ►  
     Get a billion views and go on TV 
     
     
  
 
 
	 01:09:26
     ◼ 
      
     ►  
     That anniversary is coming up like next week sometime. Well, it's always gonna be whenever the iPhone come out, right? 
     
     
  
 
 
	 01:09:32
     ◼ 
      
     ►  
     like oh yeah I guess that's a good do you want to talk about the the the fact that do you want to 
     
     
  
 
 
	 01:09:37
     ◼ 
      
     ►  
     talk about the incredibly poor luck for Craig Federighi I very much the worst possible thing 
     
     
  
 
 
	 01:09:43
     ◼ 
      
     ►  
     that could have happened during this presentation actually did happen yes so around the hour 36 
     
     
  
 
 
	 01:09:50
     ◼ 
      
     ►  
     minute mark uh Craig Federighi goes to demo the iPhone 10 for the first time and as you it makes 
     
     
  
 
 
	 01:09:57
     ◼ 
      
     ►  
     a lot of sense right he's got to pick it up and lock it with his handsome man face because 
     
     
  
 
 
	 01:10:02
     ◼ 
      
     ►  
     that's the first thing you want to demo on this phone and it fails and so there's a screenshot in 
     
     
  
 
 
	 01:10:06
     ◼ 
      
     ►  
     my blog post enter passcode your passcode is required to enable face id we have all seen 
     
     
  
 
 
	 01:10:11
     ◼ 
      
     ►  
     messages like this a lot of people said what's what happens when your phone restarts that is not 
     
     
  
 
 
	 01:10:17
     ◼ 
      
     ►  
     true that's not the language used when your phone restarts that language is touch id requires uh your 
     
     
  
 
 
	 01:10:23
     ◼ 
      
     ►  
     passcode when iPhone restarts. It gives you the reason it is required. However, iPhones can enter 
     
     
  
 
 
	 01:10:29
     ◼ 
      
     ►  
     this state where a PIN is required to authenticate before you can use a biometric authentication. 
     
     
  
 
 
	 01:10:37
     ◼ 
      
     ►  
     If Springboard crashes, if you've installed a software update and haven't logged in since, 
     
     
  
 
 
	 01:10:43
     ◼ 
      
     ►  
     that happened to me after the iOS 11 GM yesterday. I got this exact language on my 7 Plus. 
     
     
  
 
 
	 01:10:50
     ◼ 
      
     ►  
     This is not what happened. I'm sure this phone was not put in SOS mode. But if a phone goes into SOS 
     
     
  
 
 
	 01:10:54
     ◼ 
      
     ►  
     mode, it shows this error message. Or if touch ID can't match after several tries, so we've all done 
     
     
  
 
 
	 01:10:59
     ◼ 
      
     ►  
     this, we got another shower, right? And we're all raisin-y and warm and cozy. And we go to unlock 
     
     
  
 
 
	 01:11:04
     ◼ 
      
     ►  
     touch ID and it won't work. You can get this message. So all that to say something happened 
     
     
  
 
 
	 01:11:09
     ◼ 
      
     ►  
     to this phone. I don't think it was restarted. But either the springboard crash while it was sitting 
     
     
  
 
 
	 01:11:14
     ◼ 
      
     ►  
     there under a black cloth waiting for Craig to walk over to it, or in people getting it 
     
     
  
 
 
 
	 01:11:22
     ◼ 
      
     ►  
     It tried to unlock on their faces a bunch of times and it couldn't do it and then entered 
     
     
  
 
 
 
	 01:11:27
     ◼ 
      
     ►  
     But something happened. 
     
     
  
 
 
	 01:11:29
     ◼ 
      
     ►  
     And the initial response was, oh my gosh, Face ID is broken. 
     
     
  
 
 
	 01:11:33
     ◼ 
      
     ►  
     And like, it that's just not true. 
     
     
  
 
 
	 01:11:36
     ◼ 
      
     ►  
     I think it's just bad luck that that this phone entered a state that it needed a pin 
     
     
  
 
 
	 01:11:42
     ◼ 
      
     ►  
     before he could move forward. 
     
     
  
 
 
	 01:11:44
     ◼ 
      
     ►  
     Federighi has come a long way from his shaky hand on the trackpad in the in the back to 
     
     
  
 
 
	 01:11:49
     ◼ 
      
     ►  
     the Mac event in 2011. 
     
     
  
 
 
	 01:11:51
     ◼ 
      
     ►  
     He said, Hey, we have a backup phone. 
     
     
  
 
 
	 01:11:52
     ◼ 
      
     ►  
     He picks up the other phone, he unlocks it, he proceeds to unlock that phone several times, 
     
     
  
 
 
	 01:11:57
     ◼ 
      
     ►  
     which seemed off script. 
     
     
  
 
 
	 01:11:59
     ◼ 
      
     ►  
     But I think just to like reiterate, hey, this works, like, lock the phone, do it again. 
     
     
  
 
 
	 01:12:03
     ◼ 
      
     ►  
     I did a couple of times during the demo. 
     
     
  
 
 
	 01:12:06
     ◼ 
      
     ►  
     I think the first phone was just really bad luck. 
     
     
  
 
 
	 01:12:08
     ◼ 
      
     ►  
     I'm sure it's embarrassing for Apple and the event team. 
     
     
  
 
 
	 01:12:11
     ◼ 
      
     ►  
     I'm sure someone when that happened sort of sank through the floor they were standing 
     
     
  
 
 
	 01:12:16
     ◼ 
      
     ►  
     on maybe someone got yelled at. 
     
     
  
 
 
	 01:12:18
     ◼ 
      
     ►  
     There is a funny bit that happened years ago when Steve Jobs trying to import photos into 
     
     
  
 
 
	 01:12:23
     ◼ 
      
     ►  
     iPhoto for the first time and the digital camera wouldn't come on and he throws it into 
     
     
  
 
 
	 01:12:27
     ◼ 
      
     ►  
     the front row of the audience I guess to his assistant or somebody. 
     
     
  
 
 
 
	 01:12:31
     ◼ 
      
     ►  
     Yeah it's great. 
     
     
  
 
 
	 01:12:32
     ◼ 
      
     ►  
     We'll dig that up for the show notes but he just like chunks it and is like here fix this 
     
     
  
 
 
	 01:12:37
     ◼ 
      
     ►  
     and then I think it happens again. 
     
     
  
 
 
	 01:12:39
     ◼ 
      
     ►  
     So I think I think he should have untone the phone like chunked it off the side of the stage 
     
     
  
 
 
	 01:12:43
     ◼ 
      
     ►  
     I think it would have been a really nice you dedicated the place of Steve Jobs throw something off the stage 
     
     
  
 
 
	 01:12:46
     ◼ 
      
     ►  
     So it's all I want 
     
     
  
 
 
	 01:12:48
     ◼ 
      
     ►  
     So anyways, I don't I think face ID is fine, I think this was just an incredible crummy piece of luck 
     
     
  
 
 
	 01:12:55
     ◼ 
      
     ►  
     I think Federighi handled it. Well, yes, it's embarrassing for Apple. Yes 
     
     
  
 
 
	 01:13:00
     ◼ 
      
     ►  
     It'll be kind of made fun of for a while with people who remember it 
     
     
  
 
 
	 01:13:02
     ◼ 
      
     ►  
     But I don't like I'm not worried right that I'm gonna go use Apple pay at Whole Foods and I have to enter my pen 
     
     
  
 
 
	 01:13:08
     ◼ 
      
     ►  
     Like it this is something that happened on stage happens in real life to us 
     
     
  
 
 
	 01:13:12
     ◼ 
      
     ►  
     Randomly and it's unfortunate, but I don't think it's anything more than that 
     
     
  
 
 
	 01:13:17
     ◼ 
      
     ►  
     That's all yeah, I'm not concerned about it like I think it is is what it is 
     
     
  
 
 
	 01:13:23
     ◼ 
      
     ►  
     It will happen to me every few days because it happens to me every few days right now, right? 
     
     
  
 
 
	 01:13:28
     ◼ 
      
     ►  
     Like I have to put my passcode in instead of my thumb. Like I'm not bothered about it 
     
     
  
 
 
	 01:13:32
     ◼ 
      
     ►  
     There's something that I that I want to mention about the new unlocking process on the iPhone 10 
     
     
  
 
 
 
	 01:13:40
     ◼ 
      
     ►  
     - So right now I see some benefits 
     
     
  
 
 
	 01:13:43
     ◼ 
      
     ►  
     and some things I'm kind of concerned about. 
     
     
  
 
 
	 01:13:47
     ◼ 
      
     ►  
     So the obvious benefit to me seems like 
     
     
  
 
 
	 01:13:50
     ◼ 
      
     ►  
     when you're holding the phone 
     
     
  
 
 
	 01:13:52
     ◼ 
      
     ►  
     and you're dealing with notifications, 
     
     
  
 
 
	 01:13:54
     ◼ 
      
     ►  
     it's more convenient than ever 
     
     
  
 
 
	 01:13:55
     ◼ 
      
     ►  
     because just by looking, 
     
     
  
 
 
	 01:13:57
     ◼ 
      
     ►  
     you put the iOS lock screen in a locked state 
     
     
  
 
 
	 01:14:01
     ◼ 
      
     ►  
     so you can fully interact with notifications 
     
     
  
 
 
	 01:14:04
     ◼ 
      
     ►  
     and read messages, respond to messages and all that. 
     
     
  
 
 
	 01:14:07
     ◼ 
      
     ►  
     But the fact that you need to, you know, there's a padlock icon now on the lock screen. 
     
     
  
 
 
	 01:14:15
     ◼ 
      
     ►  
     It's a very big icon. And the animation for that icon to unlock is kind of slow. 
     
     
  
 
 
	 01:14:22
     ◼ 
      
     ►  
     And it feels to me like the animation is actually slower than it takes for Face ID to authenticate you and to recognize you. 
     
     
  
 
 
	 01:14:29
     ◼ 
      
     ►  
     So I wonder if the animation of the icon will cause the perception that Face ID is slower than Touch ID. 
     
     
  
 
 
	 01:14:36
     ◼ 
      
     ►  
     And also I wonder if having to do the dance of look with your eyes open then swipe up 
     
     
  
 
 
	 01:14:43
     ◼ 
      
     ►  
     It's gonna be slower than place your finger and click 
     
     
  
 
 
 
	 01:14:50
     ◼ 
      
     ►  
     Am under the assumption that 
     
     
  
 
 
	 01:14:53
     ◼ 
      
     ►  
     You are able to swipe the screen as 
     
     
  
 
 
	 01:14:58
     ◼ 
      
     ►  
     You are raising it to your face and then look at it and it will go to the home screen 
     
     
  
 
 
	 01:15:05
     ◼ 
      
     ►  
     Okay. I wonder how that works. 
     
     
  
 
 
	 01:15:09
     ◼ 
      
     ►  
     Well because when you swipe up it will then say look to open. 
     
     
  
 
 
	 01:15:14
     ◼ 
      
     ►  
     Or put in your passcode. Yeah, okay. 
     
     
  
 
 
	 01:15:17
     ◼ 
      
     ►  
     Right, so this is something that I am under an assumption with which I am confident is based on true fact. 
     
     
  
 
 
 
	 01:15:27
     ◼ 
      
     ►  
     So that will be a way that you'll be able to do the kind of unlock from the pocket, right? 
     
     
  
 
 
	 01:15:33
     ◼ 
      
     ►  
     because this was my big thing, I unlock my phone, my phone's on the home screen before 
     
     
  
 
 
	 01:15:38
     ◼ 
      
     ►  
     it gets to my face because I just unlock it as it's coming out of my pocket, right, so I just press the home button or whatever 
     
     
  
 
 
	 01:15:44
     ◼ 
      
     ►  
     this is a way, it might be a bit slower, but a way to kind of mimic that so I don't feel like I'm always look, swipe, like I want to swipe and look and then get there 
     
     
  
 
 
	 01:15:51
     ◼ 
      
     ►  
     and it seems like that is going to be a thing that is possible 
     
     
  
 
 
	 01:15:55
     ◼ 
      
     ►  
     but you know the thing about the animation? 
     
     
  
 
 
	 01:15:58
     ◼ 
      
     ►  
     I would maybe, if that's the case, right, like I would maybe say that the animation is taking as long as it takes the system to do what it's supposed to do. 
     
     
  
 
 
	 01:16:08
     ◼ 
      
     ►  
     Rather than the system is waiting for the animation to complete. 
     
     
  
 
 
	 01:16:13
     ◼ 
      
     ►  
     It wouldn't be, there's precedent for that though. It wouldn't be the first time that IOS animation framework is actually slower than it takes the system to perform a feature. 
     
     
  
 
 
	 01:16:22
     ◼ 
      
     ►  
     So, we'll see. Obviously this phone is not coming out until November and I think it's going to run probably iOS 11.1. 
     
     
  
 
 
	 01:16:31
     ◼ 
      
     ►  
     So Apple has plenty of time to tweak things. 
     
     
  
 
 
	 01:16:34
     ◼ 
      
     ►  
     And I mean, maybe we'll even see some leaks from iOS 11.1, who knows? 
     
     
  
 
 
	 01:16:40
     ◼ 
      
     ►  
     Maybe we'll know more in a few weeks. 
     
     
  
 
 
 
	 01:16:49
     ◼ 
      
     ►  
     But yeah, overall, I think I'm a fan. I was talking to some friends and my girlfriend 
     
     
  
 
 
	 01:17:01
     ◼ 
      
     ►  
     and my mom about this. First question is, Face ID is super cool. You look at your phone 
     
     
  
 
 
	 01:17:08
     ◼ 
      
     ►  
     and it understands your face. I feel like when people hear that Apple did some tests 
     
     
  
 
 
	 01:17:14
     ◼ 
      
     ►  
     with photographs and videos and masks and it uses the depth information and the lasers 
     
     
  
 
 
	 01:17:20
     ◼ 
      
     ►  
     to make sure they're actually looking at a real human being. They're not being spoofed 
     
     
  
 
 
	 01:17:24
     ◼ 
      
     ►  
     by these other authentication tricks. 
     
     
  
 
 
	 01:17:27
     ◼ 
      
     ►  
     It needs your attention and all the work. 
     
     
  
 
 
	 01:17:30
     ◼ 
      
     ►  
     And it needs your attention. And everybody says that it's super cool. Like the invisible 
     
     
  
 
 
	 01:17:34
     ◼ 
      
     ►  
     lasers and the 30,000 dots on your face. That's amazing. There's an element of that's kind 
     
     
  
 
 
	 01:17:39
     ◼ 
      
     ►  
     of creepy but I think we all had the same reaction four years ago when Touch ID first 
     
     
  
 
 
 
	 01:17:47
     ◼ 
      
     ►  
     It was kind of creepy that a company can now read my fingerprint. 
     
     
  
 
 
	 01:17:52
     ◼ 
      
     ►  
     And of course it all comes down to the secure enclave and the way that Apple deals with 
     
     
  
 
 
	 01:17:57
     ◼ 
      
     ►  
     this information. 
     
     
  
 
 
	 01:17:58
     ◼ 
      
     ►  
     So I think the creepiness factor won't be an issue at all. 
     
     
  
 
 
	 01:18:01
     ◼ 
      
     ►  
     If anything I think Apple will probably have a PR problem with the identical twin stuff 
     
     
  
 
 
	 01:18:08
     ◼ 
      
     ►  
     and they're maybe sort of trying to get ahead of the problem 
     
     
  
 
 
	 01:18:10
     ◼ 
      
     ►  
     by talking about it at the keynote. 
     
     
  
 
 
	 01:18:13
     ◼ 
      
     ►  
     But I think overall, this idea is super cool. 
     
     
  
 
 
	 01:18:15
     ◼ 
      
     ►  
     It looks, sounds, and it works futuristically. 
     
     
  
 
 
	 01:18:20
     ◼ 
      
     ►  
     So I think it's the perfect compliment 
     
     
  
 
 
	 01:18:23
     ◼ 
      
     ►  
     to this kind of futuristic phone. 
     
     
  
 
 
	 01:18:24
     ◼ 
      
     ►  
     - All right, there's, oh my gosh, 
     
     
  
 
 
	 01:18:26
     ◼ 
      
     ►  
     there's still so much more to go on this. 
     
     
  
 
 
	 01:18:28
     ◼ 
      
     ►  
     Let me take a break and we can get back to talking 
     
     
  
 
 
	 01:18:31
     ◼ 
      
     ►  
     about the iPhone, we'll call it 10? 
     
     
  
 
 
	 01:18:34
     ◼ 
      
     ►  
     Yeah, we'll call it 10, right? 
     
     
  
 
 
	 01:18:35
     ◼ 
      
     ►  
     10, 10 is the agreed upon? 
     
     
  
 
 
	 01:18:36
     ◼ 
      
     ►  
     10 is the agreed upon. - 10, yes. 
     
     
  
 
 
	 01:18:37
     ◼ 
      
     ►  
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	 01:18:41
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     you'll find out more about Encapsula's service and also claim your free month. Thank you 
     
     
  
 
 
	 01:20:01
     ◼ 
      
     ►  
     so much to Encapsula for their support of this show and Relay FM. 
     
     
  
 
 
	 01:20:06
     ◼ 
      
     ►  
     So the cameras on the iPhone X, I don't know if either of you understand this more than 
     
     
  
 
 
	 01:20:12
     ◼ 
      
     ►  
     me but it seems like they're the same but with optical image stabilisation on both, 
     
     
  
 
 
	 01:20:18
     ◼ 
      
     ►  
     like are there any other differences? 
     
     
  
 
 
	 01:20:20
     ◼ 
      
     ►  
     I don't really understand. 
     
     
  
 
 
	 01:20:22
     ◼ 
      
     ►  
     So the X and the 8 Plus both have the new 12 megapixel sensor, it's also true on the 
     
     
  
 
 
	 01:20:29
     ◼ 
      
     ►  
     the 8 but the plus and the 10 have the dual camera system with the telephoto lens. 
     
     
  
 
 
	 01:20:33
     ◼ 
      
     ►  
     And they're both 12 megapixel now right? They weren't both 12 megapixel before. 
     
     
  
 
 
	 01:20:37
     ◼ 
      
     ►  
     I think so yeah. The differences between the plus and the 10 is that both lenses on the 
     
     
  
 
 
	 01:20:44
     ◼ 
      
     ►  
     10 are optically image stabilized. So before just the regular lens was and the telephoto 
     
     
  
 
 
	 01:20:51
     ◼ 
      
     ►  
     wasn't. So this would make portrait stuff and zoomed in video smoother which is good. 
     
     
  
 
 
	 01:20:57
     ◼ 
      
     ►  
     The other slight difference is the aperture's 
     
     
  
 
 
	 01:20:59
     ◼ 
      
     ►  
     a little bit better on the X than the Plus, 
     
     
  
 
 
	 01:21:01
     ◼ 
      
     ►  
     but it's a pretty minor change. 
     
     
  
 
 
	 01:21:03
     ◼ 
      
     ►  
     I think, again, going back a step, 
     
     
  
 
 
	 01:21:06
     ◼ 
      
     ►  
     eight versus 10, the 8 Plus has an amazing camera system, 
     
     
  
 
 
	 01:21:09
     ◼ 
      
     ►  
     and the 10 is only a little bit better. 
     
     
  
 
 
	 01:21:12
     ◼ 
      
     ►  
     If you're looking at the 8 or 8 Plus, 
     
     
  
 
 
	 01:21:14
     ◼ 
      
     ►  
     I don't think you have to be super sad 
     
     
  
 
 
	 01:21:16
     ◼ 
      
     ►  
     about the camera system you're not getting on the X. 
     
     
  
 
 
	 01:21:18
     ◼ 
      
     ►  
     - Real-time follow-up, the 7 Plus, 
     
     
  
 
 
	 01:21:20
     ◼ 
      
     ►  
     both of them are listed as 12 megapixel as well. 
     
     
  
 
 
	 01:21:24
     ◼ 
      
     ►  
     - Well, there you go. 
     
     
  
 
 
	 01:21:26
     ◼ 
      
     ►  
     they're apparently they're new and they've got stuff in them. 
     
     
  
 
 
	 01:21:29
     ◼ 
      
     ►  
     But yeah, I don't, I mean, looking at it, 
     
     
  
 
 
	 01:21:32
     ◼ 
      
     ►  
     it's like the difference is the new one has a 2.4 aperture 
     
     
  
 
 
	 01:21:37
     ◼ 
      
     ►  
     on the telephoto, the old one had a 2.8, 
     
     
  
 
 
	 01:21:39
     ◼ 
      
     ►  
     and then it's digital optimized, 
     
     
  
 
 
	 01:21:42
     ◼ 
      
     ►  
     no, just a dual optical image stabilization 
     
     
  
 
 
	 01:21:45
     ◼ 
      
     ►  
     and a true tone flash with slow sync, whatever that means. 
     
     
  
 
 
	 01:21:49
     ◼ 
      
     ►  
     They're the differences. - I don't know what 
     
     
  
 
 
	 01:21:50
     ◼ 
      
     ►  
     that means, but a better flash. 
     
     
  
 
 
	 01:21:52
     ◼ 
      
     ►  
     - And apparently they've got a bunch of sensors in 
     
     
  
 
 
	 01:21:54
     ◼ 
      
     ►  
     which are enhanced by, what do they call it kids? 
     
     
  
 
 
	 01:21:57
     ◼ 
      
     ►  
     - Neural networks. 
     
     
  
 
 
	 01:22:00
     ◼ 
      
     ►  
     - There you go, neural networks, machine learning. 
     
     
  
 
 
	 01:22:02
     ◼ 
      
     ►  
     That's in the camera now. 
     
     
  
 
 
 
	 01:22:04
     ◼ 
      
     ►  
     - It's everywhere. 
     
     
  
 
 
	 01:22:04
     ◼ 
      
     ►  
     - Bionic, ISP. 
     
     
  
 
 
	 01:22:06
     ◼ 
      
     ►  
     - Bionic, that's fun. 
     
     
  
 
 
	 01:22:07
     ◼ 
      
     ►  
     - Apple's building their own, we skipped over it, 
     
     
  
 
 
	 01:22:09
     ◼ 
      
     ►  
     but Apple's building their own GPU and ISP now, 
     
     
  
 
 
	 01:22:13
     ◼ 
      
     ►  
     'cause the power of VR stuff's gone. 
     
     
  
 
 
	 01:22:14
     ◼ 
      
     ►  
     - Internet service provider is my understanding 
     
     
  
 
 
	 01:22:16
     ◼ 
      
     ►  
     of that phrase. 
     
     
  
 
 
	 01:22:17
     ◼ 
      
     ►  
     - Image system processor. 
     
     
  
 
 
	 01:22:19
     ◼ 
      
     ►  
     - Image system processor. 
     
     
  
 
 
	 01:22:20
     ◼ 
      
     ►  
     - Yeah, so that's all good stuff. 
     
     
  
 
 
	 01:22:23
     ◼ 
      
     ►  
     So they can do more fancy stuff. 
     
     
  
 
 
	 01:22:25
     ◼ 
      
     ►  
     Front camera you can do on the 10, you can do the depth stuff because they have all the 
     
     
  
 
 
	 01:22:28
     ◼ 
      
     ►  
     stuff for the face ID. 
     
     
  
 
 
	 01:22:30
     ◼ 
      
     ►  
     So even though it doesn't have two cameras. 
     
     
  
 
 
	 01:22:31
     ◼ 
      
     ►  
     Selfies are gone, it looks so good guys. 
     
     
  
 
 
	 01:22:33
     ◼ 
      
     ►  
     Yeah, Snapchat games gonna go way up if you're young and into that sort of thing. 
     
     
  
 
 
	 01:22:38
     ◼ 
      
     ►  
     Like me being in Federico? 
     
     
  
 
 
	 01:22:40
     ◼ 
      
     ►  
     Yeah, like you in Federico. 
     
     
  
 
 
	 01:22:42
     ◼ 
      
     ►  
     Yeah, y'all should be in your 20s. 
     
     
  
 
 
 
	 01:22:44
     ◼ 
      
     ►  
     Not much longer. 
     
     
  
 
 
	 01:22:45
     ◼ 
      
     ►  
     I look at this phone and I'm so blown away by the beauty of it. 
     
     
  
 
 
	 01:22:49
     ◼ 
      
     ►  
     I don't want to put it in a case and I'm really concerned about my opinion and my feelings 
     
     
  
 
 
	 01:22:52
     ◼ 
      
     ►  
     about this. Well AppleCare+ is $200 on this phone. $200! Because it's glass, that's why. 
     
     
  
 
 
	 01:22:58
     ◼ 
      
     ►  
     I mean it's strong glass but it's still glass, right? So it's, that's more than the 8 and 
     
     
  
 
 
	 01:23:04
     ◼ 
      
     ►  
     8 Plus, even though the Plus, AppleCare+ - that's really a confusing sentence - is more expensive 
     
     
  
 
 
	 01:23:09
     ◼ 
      
     ►  
     than on the 7 Plus. God, names. Oh gosh darn it. I assume it's because if you smash the 
     
     
  
 
 
	 01:23:14
     ◼ 
      
     ►  
     OLED screen it's just more expensive. Oh man. They said the glass is harder than what they've 
     
     
  
 
 
	 01:23:20
     ◼ 
      
     ►  
     put up on previous phones. 
     
     
  
 
 
	 01:23:22
     ◼ 
      
     ►  
     See the back glasses, it's got a steel reinforcement 
     
     
  
 
 
	 01:23:25
     ◼ 
      
     ►  
     under it to help keep it stiff. 
     
     
  
 
 
	 01:23:27
     ◼ 
      
     ►  
     But yeah, people are gonna break it. 
     
     
  
 
 
	 01:23:29
     ◼ 
      
     ►  
     I am not gonna put a case on it 'cause I'm not an animal. 
     
     
  
 
 
	 01:23:31
     ◼ 
      
     ►  
     My phone has been naked basically the whole time 
     
     
  
 
 
	 01:23:35
     ◼ 
      
     ►  
     I've had an iPhone and I will continue that tradition. 
     
     
  
 
 
	 01:23:38
     ◼ 
      
     ►  
     The only question is what color to get. 
     
     
  
 
 
	 01:23:40
     ◼ 
      
     ►  
     But no case here in my life, no case. 
     
     
  
 
 
	 01:23:44
     ◼ 
      
     ►  
     - What do you wanna do Federico? 
     
     
  
 
 
	 01:23:48
     ◼ 
      
     ►  
     Well I think I'm gonna go with the obvious choice which would be 256GB black. 
     
     
  
 
 
	 01:23:58
     ◼ 
      
     ►  
     I mean that's, you know, I guess it's the most expensive one, no the most expensive 
     
     
  
 
 
	 01:24:05
     ◼ 
      
     ►  
     one is the 512 model. 
     
     
  
 
 
	 01:24:07
     ◼ 
      
     ►  
     No it's not a 512. 
     
     
  
 
 
	 01:24:10
     ◼ 
      
     ►  
     Okay so the best one, yeah. 
     
     
  
 
 
	 01:24:12
     ◼ 
      
     ►  
     So are you gonna put a case on it though? 
     
     
  
 
 
 
	 01:24:16
     ◼ 
      
     ►  
     What about the folio? 
     
     
  
 
 
	 01:24:19
     ◼ 
      
     ►  
     At least initially I will not. 
     
     
  
 
 
	 01:24:23
     ◼ 
      
     ►  
     I will try to see, I mean obviously I'm going to get AppleCare so I will see if I can survive 
     
     
  
 
 
	 01:24:28
     ◼ 
      
     ►  
     without a case. 
     
     
  
 
 
	 01:24:30
     ◼ 
      
     ►  
     But I don't want to do the folio because I don't see the phone as an iPad. 
     
     
  
 
 
	 01:24:35
     ◼ 
      
     ►  
     Also I'm not the kind of business user I don't think. 
     
     
  
 
 
	 01:24:39
     ◼ 
      
     ►  
     You got to put your debit card in there for fast access. 
     
     
  
 
 
	 01:24:42
     ◼ 
      
     ►  
     Yeah sure sure. 
     
     
  
 
 
	 01:24:43
     ◼ 
      
     ►  
     Apple pay fix that now that's the sweet irony of apples yeah apples basically 
     
     
  
 
 
	 01:24:50
     ◼ 
      
     ►  
     built a wallet case you're like a book use Apple pay properly because your card 
     
     
  
 
 
	 01:24:56
     ◼ 
      
     ►  
     will be trying to talk to the reader I'm sure they've the cards on the front of 
     
     
  
 
 
	 01:25:02
     ◼ 
      
     ►  
     the phone and if he's in the back I'm sure they've worked that out you can't 
     
     
  
 
 
	 01:25:07
     ◼ 
      
     ►  
     have them stacked on top of each other though you'd have to have it opened to 
     
     
  
 
 
	 01:25:10
     ◼ 
      
     ►  
     use it? Maybe. No that's how NFC works. Like if you have two cards on top of each other 
     
     
  
 
 
	 01:25:18
     ◼ 
      
     ►  
     and try and put them against the reader it just doesn't know what to do. You have to 
     
     
  
 
 
	 01:25:22
     ◼ 
      
     ►  
     like separate them. So you would have to open the folio every time you wanted to use Apple 
     
     
  
 
 
	 01:25:27
     ◼ 
      
     ►  
     Pay and leave it open when you scan it. So you'll be doing it with like two hands like 
     
     
  
 
 
	 01:25:31
     ◼ 
      
     ►  
     a little book. Like you'll walk into the checkout with a book in your hand and you're putting 
     
     
  
 
 
	 01:25:35
     ◼ 
      
     ►  
     it against the card reader. There's a word of warning to all of you folio fans out there 
     
     
  
 
 
	 01:25:39
     ◼ 
      
     ►  
     hashtag folio fam the folio fans the iPhone 10 beats MacBook Pro in geek 
     
     
  
 
 
	 01:25:47
     ◼ 
      
     ►  
     bench tests it beats the 13 or no Pro in geek bench tests so your new phone will 
     
     
  
 
 
	 01:25:55
     ◼ 
      
     ►  
     be faster than your new laptop what does that really mean though it doesn't mean 
     
     
  
 
 
	 01:26:00
     ◼ 
      
     ►  
     anything because I'm just gonna preempt a ATP I'm sure they're gonna talk about 
     
     
  
 
 
	 01:26:07
     ◼ 
      
     ►  
     this for four hours. I don't think it really matters because the type of task even on an iPad, 
     
     
  
 
 
	 01:26:15
     ◼ 
      
     ►  
     the type of tasks that push an iPad or is different from the type of tasks that push a Mac 
     
     
  
 
 
	 01:26:20
     ◼ 
      
     ►  
     like there's some overlap right like Jason Snell is editing podcasts on iPad because he's a crazy 
     
     
  
 
 
	 01:26:24
     ◼ 
      
     ►  
     person. But most people don't do that. And like, it's great if you're doing that sort of like 
     
     
  
 
 
	 01:26:30
     ◼ 
      
     ►  
     hardcore production on iOS, but 99% of iOS users don't. And even the stuff Federico does, it's 
     
     
  
 
 
	 01:26:37
     ◼ 
      
     ►  
     pushing the CPU and GPU more than most people do. But I think they're so 
     
     
  
 
 
	 01:26:42
     ◼ 
      
     ►  
     different like oh my god the ARM processor is faster than the MacBook Pro. 
     
     
  
 
 
	 01:26:46
     ◼ 
      
     ►  
     That doesn't mean we're gonna have a MacBook Pro with ARM because it may be 
     
     
  
 
 
	 01:26:49
     ◼ 
      
     ►  
     faster but there's still a hundred other problems with putting this chip in a Mac. 
     
     
  
 
 
	 01:26:53
     ◼ 
      
     ►  
     Like you don't have thunderbolt. All the stuff we talked about you know 
     
     
  
 
 
	 01:26:56
     ◼ 
      
     ►  
     thunderbolt you know Windows support all you have to have developers recompile 
     
     
  
 
 
	 01:27:00
     ◼ 
      
     ►  
     their stuff which they're not gonna do because they don't care about the Mac. 
     
     
  
 
 
	 01:27:02
     ◼ 
      
     ►  
     like I don't see it happening. It's more for me 
     
     
  
 
 
	 01:27:06
     ◼ 
      
     ►  
     lol Intel that Apple's custom 
     
     
  
 
 
	 01:27:09
     ◼ 
      
     ►  
     assumingly much smaller team than what Intel has like I'm sure Apple's CPU team is a much smaller group of people than all of Intel and 
     
     
  
 
 
	 01:27:18
     ◼ 
      
     ►  
     They're getting it handed to them, but I don't think it is a big deal 
     
     
  
 
 
	 01:27:23
     ◼ 
      
     ►  
     It's no big of it. It's no bigger video than it was before this I don't think 
     
     
  
 
 
	 01:27:28
     ◼ 
      
     ►  
     Are you both worried about how many animated emoji you're gonna get from me? 
     
     
  
 
 
	 01:27:33
     ◼ 
      
     ►  
     I'm definitely gonna block you and I message I am gonna this is it now 
     
     
  
 
 
	 01:27:37
     ◼ 
      
     ►  
     This is this is the pinnacle of everything its emoji stickers, which I've always wanted 
     
     
  
 
 
	 01:27:42
     ◼ 
      
     ►  
     I've always wanted to have to be able to use emoji like stickers 
     
     
  
 
 
	 01:27:45
     ◼ 
      
     ►  
     But now I can make them do whatever I want. I can make them make any type of face 
     
     
  
 
 
	 01:27:50
     ◼ 
      
     ►  
     You know, I can make an angry robot. I can make a happy monkey. I can make a perplexed chicken 
     
     
  
 
 
	 01:27:56
     ◼ 
      
     ►  
     Anything I want to do I can do it. I'm so excited about this 
     
     
  
 
 
	 01:28:00
     ◼ 
      
     ►  
     I may just send all of my messages as audio messages recorded through the face of 
     
     
  
 
 
	 01:28:06
     ◼ 
      
     ►  
     A unicorn that might just be the way I communicate with people in 2017 
     
     
  
 
 
	 01:28:10
     ◼ 
      
     ►  
     No, I want you to be the chicken Myke. Yeah 
     
     
  
 
 
	 01:28:14
     ◼ 
      
     ►  
     I I feel like I need to spend some serious time choosing what my one will be 
     
     
  
 
 
	 01:28:19
     ◼ 
      
     ►  
     Right, like I think everybody needs to go through this 
     
     
  
 
 
	 01:28:21
     ◼ 
      
     ►  
     They even did it on stage right where would it Tim was the alien and what did what did Craig Craig's Fox? 
     
     
  
 
 
	 01:28:29
     ◼ 
      
     ►  
     It was the Fox course obviously 
     
     
  
 
 
	 01:28:31
     ◼ 
      
     ►  
     So I'm gonna need to spend some serious time looking through this. I haven't seen anywhere yet. Like what the full list of emoji is 
     
     
  
 
 
	 01:28:39
     ◼ 
      
     ►  
     So so if you go to Apple newsroom 
     
     
  
 
 
	 01:28:42
     ◼ 
      
     ►  
     On the iPhone 10 page. I think there's a list of there's 12 of them 
     
     
  
 
 
	 01:28:48
     ◼ 
      
     ►  
     I think because they said they have about six or seven of them as gifts. I 
     
     
  
 
 
	 01:28:53
     ◼ 
      
     ►  
     will put the Fox one in the show notes so we can see that on the show notes page 
     
     
  
 
 
	 01:28:58
     ◼ 
      
     ►  
     for this this episode. Okay I'm trying to find this list now I don't see it. 
     
     
  
 
 
	 01:29:06
     ◼ 
      
     ►  
     I think there's like 12 of them. Okay. What's interesting it's an 
     
     
  
 
 
	 01:29:10
     ◼ 
      
     ►  
     iMessage app like it's not in the emoji keyboard. It makes sense to me. 
     
     
  
 
 
	 01:29:17
     ◼ 
      
     ►  
     I think so too and I think you know they're still trying to make I message apps a thing but 
     
     
  
 
 
	 01:29:20
     ◼ 
      
     ►  
     It is what it is 
     
     
  
 
 
	 01:29:23
     ◼ 
      
     ►  
     I'm very excited about an emoji guys. I really really really really am like very very excited about it like 
     
     
  
 
 
	 01:29:29
     ◼ 
      
     ►  
     it was it was the first time that I 
     
     
  
 
 
	 01:29:32
     ◼ 
      
     ►  
     Did I that I generally love that? 
     
     
  
 
 
	 01:29:36
     ◼ 
      
     ►  
     Laughing my butt off I was especially 
     
     
  
 
 
 
	 01:29:42
     ◼ 
      
     ►  
     I did not expect Johnny to do the demo of the animoji and that was, you know when you 
     
     
  
 
 
	 01:29:50
     ◼ 
      
     ►  
     when you get the feeling that you know someone and that person tends to be a very serious, 
     
     
  
 
 
	 01:29:55
     ◼ 
      
     ►  
     very composed person and then suddenly they do something funny and it's funnier than it 
     
     
  
 
 
	 01:30:02
     ◼ 
      
     ►  
     should be because you never see them in that light. Because it's so out of character for them. 
     
     
  
 
 
	 01:30:07
     ◼ 
      
     ►  
     Yes, and that's exactly what happened to me with Johnny yesterday. 
     
     
  
 
 
	 01:30:11
     ◼ 
      
     ►  
     He was doing the monkey, the monkey animoji and I was like, this is, this is just so funny. 
     
     
  
 
 
	 01:30:17
     ◼ 
      
     ►  
     It's like, you know, good times at the, during the Apple video, you know, the white, the white room 
     
     
  
 
 
	 01:30:24
     ◼ 
      
     ►  
     is funnier than usual. The white room got some character in it and those characters were animated 
     
     
  
 
 
	 01:30:29
     ◼ 
      
     ►  
     monkey faces. I'm really excited about this feature. Like, this is something that people 
     
     
  
 
 
	 01:30:35
     ◼ 
      
     ►  
     people are going to go crazy for, I think. 
     
     
  
 
 
	 01:30:38
     ◼ 
      
     ►  
     And I'm very, very, very excited to play with it. 
     
     
  
 
 
	 01:30:41
     ◼ 
      
     ►  
     - You know, even technically speaking, 
     
     
  
 
 
	 01:30:43
     ◼ 
      
     ►  
     it's quite the accomplishment from Apple 
     
     
  
 
 
	 01:30:45
     ◼ 
      
     ►  
     because they're using the new face recognition APIs. 
     
     
  
 
 
	 01:30:50
     ◼ 
      
     ►  
     And I guess they're also available with ARKit, 
     
     
  
 
 
	 01:30:53
     ◼ 
      
     ►  
     you know, all the detection points that developers 
     
     
  
 
 
	 01:30:56
     ◼ 
      
     ►  
     can request to form this approximation of your face. 
     
     
  
 
 
	 01:31:00
     ◼ 
      
     ►  
     And they're also doing some stuff, I guess, with Metal 2 
     
     
  
 
 
	 01:31:03
     ◼ 
      
     ►  
     and maybe sync it to animate the Animoji on screen. 
     
     
  
 
 
	 01:31:07
     ◼ 
      
     ►  
     So if you look at the leaks from the iOS 11 GM 
     
     
  
 
 
	 01:31:12
     ◼ 
      
     ►  
     from last week, all the Animoji were low poly versions, 
     
     
  
 
 
	 01:31:17
     ◼ 
      
     ►  
     so very low polygon count. 
     
     
  
 
 
	 01:31:19
     ◼ 
      
     ►  
     And I believe Apple is doing some hardware tessellation 
     
     
  
 
 
	 01:31:23
     ◼ 
      
     ►  
     to smooth all the surfaces out and make the polished, 
     
     
  
 
 
	 01:31:27
     ◼ 
      
     ►  
     you know, rounded fully 3D Animoji 
     
     
  
 
 
	 01:31:30
     ◼ 
      
     ►  
     that we have on the iPhone 10. 
     
     
  
 
 
	 01:31:31
     ◼ 
      
     ►  
     So that's kinda awesome from a technical perspective too. 
     
     
  
 
 
	 01:31:35
     ◼ 
      
     ►  
     It's a silly feature, but it's very nicely done 
     
     
  
 
 
	 01:31:39
     ◼ 
      
     ►  
     from a technical perspective. 
     
     
  
 
 
	 01:31:40
     ◼ 
      
     ►  
     And it's also interesting-- 
     
     
  
 
 
	 01:31:41
     ◼ 
      
     ►  
     - This is not silly. 
     
     
  
 
 
	 01:31:42
     ◼ 
      
     ►  
     This is deadly serious. 
     
     
  
 
 
	 01:31:43
     ◼ 
      
     ►  
     - It's serious too. 
     
     
  
 
 
	 01:31:45
     ◼ 
      
     ►  
     I mean, I think it's gonna sell iPhones, honestly. 
     
     
  
 
 
	 01:31:48
     ◼ 
      
     ►  
     And it's gonna make for some amazing commercials. 
     
     
  
 
 
	 01:31:52
     ◼ 
      
     ►  
     - Yeah. - Yeah. 
     
     
  
 
 
	 01:31:53
     ◼ 
      
     ►  
     I am very excited. 
     
     
  
 
 
	 01:31:55
     ◼ 
      
     ►  
     - This isn't in the notes, but iOS 11 
     
     
  
 
 
	 01:31:59
     ◼ 
      
     ►  
     does not have Apple's new emoji. 
     
     
  
 
 
	 01:32:02
     ◼ 
      
     ►  
     It's gonna be, assuming later, 
     
     
  
 
 
	 01:32:03
     ◼ 
      
     ►  
     maybe in 11.1 with this new phone. 
     
     
  
 
 
	 01:32:06
     ◼ 
      
     ►  
     Is that a, I was gonna ask you, is that a break? 
     
     
  
 
 
	 01:32:10
     ◼ 
      
     ►  
     Has it been on a minor update 
     
     
  
 
 
	 01:32:11
     ◼ 
      
     ►  
     or have they been in major releases the last couple years? 
     
     
  
 
 
	 01:32:13
     ◼ 
      
     ►  
     I just couldn't remember. 
     
     
  
 
 
	 01:32:14
     ◼ 
      
     ►  
     - No, they've been in the like 10.2, 10.3, 10.2, 
     
     
  
 
 
	 01:32:19
     ◼ 
      
     ►  
     I think actually, yeah. 
     
     
  
 
 
	 01:32:21
     ◼ 
      
     ►  
     Like a couple of months later. 
     
     
  
 
 
	 01:32:22
     ◼ 
      
     ►  
     - This isn't a break from precedent then. 
     
     
  
 
 
	 01:32:24
     ◼ 
      
     ►  
     - Yeah, I mean, you know, 
     
     
  
 
 
	 01:32:27
     ◼ 
      
     ►  
     You have to wait for your elf emoji, which is coming with the next version. 
     
     
  
 
 
	 01:32:32
     ◼ 
      
     ►  
     I just want the mind blown one. 
     
     
  
 
 
	 01:32:34
     ◼ 
      
     ►  
     iOS 11 comes out next week. 
     
     
  
 
 
	 01:32:36
     ◼ 
      
     ►  
     How are you feeling for the week? 
     
     
  
 
 
 
	 01:32:41
     ◼ 
      
     ►  
     Do we need to talk about it? 
     
     
  
 
 
 
	 01:32:45
     ◼ 
      
     ►  
     I mean, we can just gloss right past it and pretend it's not happening if that will make you feel anything. 
     
     
  
 
 
	 01:32:49
     ◼ 
      
     ►  
     No, I just wanted to say that, of course, the final week is sort of a rush to get everything done. 
     
     
  
 
 
	 01:32:55
     ◼ 
      
     ►  
     there's still bugs to be fixed, screenshots to be taken, and this year we're working on new 
     
     
  
 
 
	 01:33:02
     ◼ 
      
     ►  
     extras, new avenues to be explored, so we're also trying to finalize that and more more 
     
     
  
 
 
	 01:33:10
     ◼ 
      
     ►  
     shall be revealed next week on connected and on max stories and everywhere hopefully. 
     
     
  
 
 
	 01:33:18
     ◼ 
      
     ►  
     And, but yeah, obviously, you know, six days left means not much sleep will be experienced 
     
     
  
 
 
 
	 01:33:29
     ◼ 
      
     ►  
     Odd way of saying that. 
     
     
  
 
 
	 01:33:32
     ◼ 
      
     ►  
     It's very weird. 
     
     
  
 
 
	 01:33:34
     ◼ 
      
     ►  
     This is a real roundabout. 
     
     
  
 
 
	 01:33:36
     ◼ 
      
     ►  
     What day does it come out? 
     
     
  
 
 
	 01:33:37
     ◼ 
      
     ►  
     Is it Tuesday the 19th? 
     
     
  
 
 
 
 
 
 
 
	 01:33:44
     ◼ 
      
     ►  
     hopefully a couple of hours before Apple pulls the switch so people have time to 
     
     
  
 
 
	 01:33:49
     ◼ 
      
     ►  
     check out the review before they rush to update everything. Yep. 
     
     
  
 
 
	 01:33:54
     ◼ 
      
     ►  
     It's a big day. It's a good review. It's good. Very exciting. Yeah. 
     
     
  
 
 
	 01:34:00
     ◼ 
      
     ►  
     Alright so we are actually out of time for today. Mostly because Federico has an 
     
     
  
 
 
	 01:34:07
     ◼ 
      
     ►  
     espresso deficiency right now or something and like there's some words 
     
     
  
 
 
	 01:34:11
     ◼ 
      
     ►  
     words that are needed. I'm not 100% sure of the reason, I just know that there's 
     
     
  
 
 
	 01:34:15
     ◼ 
      
     ►  
     some kind of real emergency in regards to I think the sleep that Federico has put into 
     
     
  
 
 
	 01:34:21
     ◼ 
      
     ►  
     his body or something. Something. His word is in some way like that. So we're gonna 
     
     
  
 
 
	 01:34:25
     ◼ 
      
     ►  
     hold talking about the Apple Watch and the Apple TV to next week, along with talking 
     
     
  
 
 
	 01:34:32
     ◼ 
      
     ►  
     about iOS 11. So we've still got an action packed show. I mean there's so much stuff, 
     
     
  
 
 
	 01:34:37
     ◼ 
      
     ►  
     why not spread it out? We've got a few weeks that we need to fill here before the 
     
     
  
 
 
	 01:34:41
     ◼ 
      
     ►  
     products come on to our doorstep so we'll talk about the Apple Watch and our opinions 
     
     
  
 
 
	 01:34:46
     ◼ 
      
     ►  
     on the Apple TV next week. If you want to find our show notes for this week head on 
     
     
  
 
 
	 01:34:50
     ◼ 
      
     ►  
     over to relay.fm/connected/159 you can find Federico at maxstories.net you should keep 
     
     
  
 
 
	 01:34:57
     ◼ 
      
     ►  
     your eyes locked to max stories over the next week or so because there's lots of cool stuff 
     
     
  
 
 
	 01:35:01
     ◼ 
      
     ►  
     happening Federico is @Vittici on Twitter V I T I C C I Stephen is at iasmh and you 
     
     
  
 
 
	 01:35:08
     ◼ 
      
     ►  
     You can find his work over at 512pixels.net. 
     
     
  
 
 
	 01:35:10
     ◼ 
      
     ►  
     I know that Steven has finished work on his High Sierra review but that doesn't come out 
     
     
  
 
 
	 01:35:14
     ◼ 
      
     ►  
     until what, the 25th? 
     
     
  
 
 
	 01:35:16
     ◼ 
      
     ►  
     The 25th, so I got a couple of weeks but yeah it's ready to go. 
     
     
  
 
 
	 01:35:19
     ◼ 
      
     ►  
     You're the lucky one. 
     
     
  
 
 
 
	 01:35:22
     ◼ 
      
     ►  
     You can find me, I am @imyke on Twitter and yes I do have a cold and yes I am sorry about 
     
     
  
 
 
 
	 01:35:30
     ◼ 
      
     ►  
     Thanks again to our sponsors this week, the fine folk over at Encapsula, Hover and Blue 
     
     
  
 
 
	 01:35:34
     ◼ 
      
     ►  
     Apron and we'll be back next time. 
     
     
  
 
 
	 01:35:37
     ◼ 
      
     ►  
     Until then, say goodbye guys. 
     
     
  
 
 
 
 
	 01:35:41
     ◼ 
      
     ►  
     [BLANK_AUDIO]