178: The Tiny Head Trend
  
   
 
 
 
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     Welcome to Connected, episode 178. 
     
     
  
 
 
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     The show this week is sponsored by Squarespace, Anchor, and Smile. 
     
     
  
 
 
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     My name is Stephen Hackett, and I'm joined this week by my friend and yours, Federico Vittucci. 
     
     
  
 
 
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     Hi, Stephen, how are you? 
     
     
  
 
 
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     I'm good. We are mic-less. Although, you wouldn't know that until now, because apparently, 
     
     
  
 
 
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     and showing the show was my job. I don't know how that felt to me. But it's just us. Myke is off 
     
     
  
 
 
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     celebrating his birthday. So if you haven't tweeted at Myke, maybe wish him a happy birthday and tell 
     
     
  
 
 
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     him your favorite color in the same video. I think he'd really like to know your favorite color. 
     
     
  
 
 
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     Yes, yes. Myke is turning 41. So make sure to wish him a happy 41, 41 birthday. 
     
     
  
 
 
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     He's catching up with me almost. Yeah, he really cares about I mean, you're 46, 
     
     
  
 
 
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     Steven. So still a few years behind, but make sure to wish Myke a really happy, 
     
     
  
 
 
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     really happy birthday. Very special number. Steven, do we have any follow up this week? 
     
     
  
 
 
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     We do. I would like to thank all the listeners who emailed me photos of puppies and flowers. 
     
     
  
 
 
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     Somebody sent me a picture of a baby. I don't know if it was their baby or someone else's baby. 
     
     
  
 
 
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     Well, that's the question. If it's someone else's baby, I have a lot of concerns, 
     
     
  
 
 
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     But if it's their baby, then it was a cute baby, so thumbs up. 
     
     
  
 
 
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     It was nice to have nice emails about nice things. 
     
     
  
 
 
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     We also got some emails about the Files app on iOS. 
     
     
  
 
 
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     And several people suggested File Browser, which is an app I believe we talked about 
     
     
  
 
 
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     during the transmit conversation a couple of weeks ago. 
     
     
  
 
 
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     But it does a whole bunch of stuff. 
     
     
  
 
 
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     You recently wrote it up on Mac Stories, so there will be a link to that as well. 
     
     
  
 
 
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     So I've downloaded it and was playing with it today and it does a lot of clever stuff. 
     
     
  
 
 
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     So if you're looking for something that the files app can't do or struggles with because 
     
     
  
 
 
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     it's buggy, this app is worth a look. 
     
     
  
 
 
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     Yeah, it's really powerful and the developers are actually working on a bunch of improvements 
     
     
  
 
 
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     based on the story that I wrote. 
     
     
  
 
 
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     Really great guys. 
     
     
  
 
 
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     They listen to feedback, they try to implement as long as the iOS APIs allow it. 
     
     
  
 
 
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     I think File Browser, if you're looking for iOS 11 integration in terms of stuff like 
     
     
  
 
 
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     drag and drop, for example, or really the file provider, so being able to browse your 
     
     
  
 
 
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     servers and connections within the Files app, that's the one you gotta try and maybe consider 
     
     
  
 
 
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     as an alternative to Transmit. 
     
     
  
 
 
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     The problem is that, especially if you compare the two side by side, the elegance and the 
     
     
  
 
 
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     polish of transmit is really nowhere to be found in file browser which has a 
     
     
  
 
 
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     utilitarian look I would say you know sometimes it kind of looks like a 
     
     
  
 
 
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     Windows app in places but it's improved I can tell you it's improving they are 
     
     
  
 
 
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     actually they're trying to pay attention to these details there's a beta that I'm 
     
     
  
 
 
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     testing that has a bunch of also visual improvements so the the drag-and-drop 
     
     
  
 
 
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     stuff and the files integration is really nice and if you're it depends on 
     
     
  
 
 
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     what your priorities are. 
     
     
  
 
 
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     If you don't care and transmit is still working fine, 
     
     
  
 
 
 
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     But if you're looking for iOS 11 features, 
     
     
  
 
 
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     this is the one that I would recommend. 
     
     
  
 
 
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     Cool, so there'll be a link to that in the show notes. 
     
     
  
 
 
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     They have a regular version and then a business version 
     
     
  
 
 
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     that's more-- would you know the difference between those two? 
     
     
  
 
 
 
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     So the business version has two main features. 
     
     
  
 
 
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     The first one is you can sync specific folders 
     
     
  
 
 
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     for offline usage. 
     
     
  
 
 
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     So if you work in a business environment, 
     
     
  
 
 
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     you need to make sure that this directory from your server 
     
     
  
 
 
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     is always available on your device. 
     
     
  
 
 
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     You can do that. 
     
     
  
 
 
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     And also, if you happen to have-- and I 
     
     
  
 
 
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     do-- one of those SanDisk iXpand drive, the little USB stick 
     
     
  
 
 
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     that you plug into the Lightning port of your iPad, 
     
     
  
 
 
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     you can access that with File Browser. 
     
     
  
 
 
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     And I can tell you that from this very feature, 
     
     
  
 
 
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     the Sandy SkyExpand integration is going to be a lot, lot better in the next version of 
     
     
  
 
 
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     the app. So this is a great way to almost turn the iPad into a computer from the perspective 
     
     
  
 
 
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     of I want to plug a USB drive into my device and copy stuff into it or backup my photos 
     
     
  
 
 
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     to a USB drive. This is possible with our browser and it's getting a lot better. So 
     
     
  
 
 
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     that's the difference. 
     
     
  
 
 
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     So HomePod orders have gone up. What did we do? 
     
     
  
 
 
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     I got one through our friend John Voorhees. He was kind enough to put in an order for 
     
     
  
 
 
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     me in the United States because of course in Italy we don't have availability or even 
     
     
  
 
 
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     confirmation that it will be available like in France and Germany in the spring. We don't 
     
     
  
 
 
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     have any news from Apple. So at the last, not at the last minute, but I would say the 
     
     
  
 
 
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     day before, a couple of days before, I was looking at the photos, at the marketing photos 
     
     
  
 
 
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     from Apple on the website, and it seemed to me like they changed the color of the space 
     
     
  
 
 
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     gray one, that it's actual black instead of a really dark gray, and I thought it looked 
     
     
  
 
 
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     much, much better than the original product shots. So I changed my mind and I got the 
     
     
  
 
 
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     space gray HomePod. 
     
     
  
 
 
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     Okay. Yeah. I went with white just because that felt like the traditional color. 
     
     
  
 
 
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     Yeah. Like it's the iPod color. I like both. You know, I think I think both. I think either 
     
     
  
 
 
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     one would look good. But I went with white. And I think the white maybe maybe more fun. 
     
     
  
 
 
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     I got some some ideas for photography and stuff for this for a review. So I went with 
     
     
  
 
 
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     the classic iPod white. Yeah, I think that that's gonna stand out more in videos and 
     
     
  
 
 
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     photos. I think it makes more sense from a visual perspective, but I consider like 
     
     
  
 
 
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     most of the furniture in our living room is 10-story black or really 
     
     
  
 
 
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     dark brown and the white HomePod would have maybe, you know, it would stick out a 
     
     
  
 
 
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     lot I guess. We have also the server which is black and the the Echo which is 
     
     
  
 
 
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     also black in the same area of the cabinet that we have so the HomePod, 
     
     
  
 
 
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     the Space Gray one would blend in a little better I think. 
     
     
  
 
 
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     - Mm-hmm, camouflage it. 
     
     
  
 
 
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     Where's the sound coming from? 
     
     
  
 
 
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     I can't tell. 
     
     
  
 
 
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     It's coming from everywhere. 
     
     
  
 
 
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     There we go. 
     
     
  
 
 
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     - Well. (laughs) 
     
     
  
 
 
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     The next item in our follow-up makes me really, really upset. 
     
     
  
 
 
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     - It's sad. - For a couple of reasons. 
     
     
  
 
 
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     For a couple of reasons. 
     
     
  
 
 
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     Tell me about this story from TechCrunch. 
     
     
  
 
 
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     - BlablaCar is a company that we have followed on this show. 
     
     
  
 
 
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     I would say obsessively. 
     
     
  
 
 
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     It's a service that you personally use and endorse 
     
     
  
 
 
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     at the deepest level. - No, I do not. 
     
     
  
 
 
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     I really do. 
     
     
  
 
 
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     So this is a service that, 
     
     
  
 
 
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     for those who are not aware of BlaBlaCar, 
     
     
  
 
 
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     it's a car sharing-- - I don't know 
     
     
  
 
 
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     how you couldn't be. (laughs) 
     
     
  
 
 
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     - It's a car sharing service where, 
     
     
  
 
 
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     it's apparently really popular in Europe and in Italy 
     
     
  
 
 
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     and among my friends. 
     
     
  
 
 
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     And if you need to go somewhere, 
     
     
  
 
 
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     but you don't wanna drive or you don't have a car 
     
     
  
 
 
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     or you don't wanna take the train because, for example, 
     
     
  
 
 
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     if you wanna go to a small town in Italy, 
     
     
  
 
 
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     the transit system can be a bit problematic. 
     
     
  
 
 
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     You, what you do is you hop into someone else's car 
     
     
  
 
 
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     and you share the drive and you pay that person money 
     
     
  
 
 
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     through the BlaBlaCar application. 
     
     
  
 
 
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     So if I'm a driver, if I'm going somewhere, 
     
     
  
 
 
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     I can advertise my trip on Bablakar and say, 
     
     
  
 
 
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     "Hey, I'm going to Florence 
     
     
  
 
 
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     and I can have two people in my car." 
     
     
  
 
 
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     And I can put in a bunch of preferences, 
     
     
  
 
 
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     like I don't listen to music 
     
     
  
 
 
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     or I don't want people who smoke 
     
     
  
 
 
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     or I want people to be quiet. 
     
     
  
 
 
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     So there's a bunch of parameters that you can set. 
     
     
  
 
 
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     And you as the passenger, 
     
     
  
 
 
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     you can say, "I'm looking for this kind of drive 
     
     
  
 
 
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     to this destination on this day 
     
     
  
 
 
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     and I'm this type of person." 
     
     
  
 
 
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     And if there's a match, you can say, 
     
     
  
 
 
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     well, I'll go with you. So this is a terrifying idea. If you ask me to just go with someone, 
     
     
  
 
 
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     no matter the, the, you know, you're using a service and people have to be verified. 
     
     
  
 
 
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     It's still scares me to death to do this kind of stuff, but it's really popular and I understand 
     
     
  
 
 
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     why, but there's some news Steven. 
     
     
  
 
 
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     So when this first came into our lives, their artwork and their, in fact, if you look at 
     
     
  
 
 
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     your podcast play right now the chapter art for this chapter is a couple of these characters. 
     
     
  
 
 
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     They little like claymation characters and they sort of interact with each other and 
     
     
  
 
 
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     they have they've moved away from that. So this article is basically two things, a new 
     
     
  
 
 
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     visual identity, which I actually think looks really nice. And they're optimizing their 
     
     
  
 
 
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     service for small cities. So like if you want to go to a small town, you know, it could 
     
     
  
 
 
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     be hard to get there in public transit, they're trying to optimize that. But anyway, so it 
     
     
  
 
 
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     popped up again. TechCrunch is like on the BlaBlaCar beat. 
     
     
  
 
 
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     Like they are Romain. I think Romain from TechCrunch is always 
     
     
  
 
 
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     reporting on BlaBlaCar. I mean, it's it's a it's a great idea. 
     
     
  
 
 
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     I just that I don't trust strangers. I don't know if 
     
     
  
 
 
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     that's an I mean, is it just me that it sounds that sounds scary 
     
     
  
 
 
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     to just say yes, I will go with this person that I just met. 
     
     
  
 
 
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     It's basically like Craig Craigslist, but you share a few 
     
     
  
 
 
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     hours in the same car next to that person. I don't know. But also I want to point out 
     
     
  
 
 
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     that there appears to be a trend in terms of branding and visual design that I've seen 
     
     
  
 
 
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     from a bunch of companies lately. And we, Steven and Myke and I, we call this trend 
     
     
  
 
 
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     the tiny heads trend. So if you look at, I've seen this pop up in a bunch of places. The 
     
     
  
 
 
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     The new artwork in Todoist, the graphics you see when you complete something, for example. 
     
     
  
 
 
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     The new BlaBlaCar identity. 
     
     
  
 
 
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     And just today, I think there's a story on the new iOS 11 App Store about finance management 
     
     
  
 
 
 
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     And there's the same cartoon characters with large bodies and tiny heads. 
     
     
  
 
 
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     And I don't know why, but this type of style, it really creeps me out. 
     
     
  
 
 
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     these people they have really large bodies like the monster what's the name 
     
     
  
 
 
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     of the the character from Big Hero 6 oh I should know this you basically that 
     
     
  
 
 
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     type of structure but we're really tiny head and it's I don't know it looks 
     
     
  
 
 
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     strange so there's some links in the show notes explaining oh boy it's uh 
     
     
  
 
 
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     It's a trend of tiny heads. 
     
     
  
 
 
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     It is weird, but you know, branding, what can you do? 
     
     
  
 
 
 
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     Steven, save us, please. 
     
     
  
 
 
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     It's really awesome. 
     
     
  
 
 
	 00:12:34
     ◼
      
     ► 
     And the best part is, 
     
     
  
 
 
	 00:12:35
     ◼
      
     ► 
     Squarespace plans start at just $12 a month. 
     
     
  
 
 
	 00:12:39
     ◼
      
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     But you, dear listener, can start a trial today 
     
     
  
 
 
	 00:12:42
     ◼
      
     ► 
     with no credit card required by going to squarespace.com. 
     
     
  
 
 
	 00:12:46
     ◼
      
     ► 
     And when you do decide to sign up, 
     
     
  
 
 
	 00:12:48
     ◼
      
     ► 
     because I know that you will, 'cause it's that good, 
     
     
  
 
 
	 00:12:50
     ◼
      
     ► 
     use the offer code world to get 10% off your first purchase 
     
     
  
 
 
	 00:12:54
     ◼
      
     ► 
     and to show your support for Connected. 
     
     
  
 
 
	 00:12:57
     ◼
      
     ► 
     We thank Squarespace for the support of this show 
     
     
  
 
 
	 00:12:59
     ◼
      
     ► 
     and relay FM Squarespace make your next move make your next website. 
     
     
  
 
 
	 00:13:05
     ◼
      
     ► 
     So I just looked on Myke's mentions on Twitter and people are wishing him happy 41st birthday. 
     
     
  
 
 
 
	 00:13:13
     ◼
      
     ► 
     It's important work we're doing. 
     
     
  
 
 
	 00:13:16
     ◼
      
     ► 
     Very, very important work. 
     
     
  
 
 
	 00:13:18
     ◼
      
     ► 
     So there's this there's a story broke yesterday in Axios that Apple is doing some some things 
     
     
  
 
 
	 00:13:30
     ◼
      
     ► 
     this year with iOS. 
     
     
  
 
 
	 00:13:32
     ◼
      
     ► 
     So the report claims that Craig Federighi has announced revised plans for iOS 12 that 
     
     
  
 
 
	 00:13:39
     ◼
      
     ► 
     a number of features that were being worked on, assumably, or kind of spinning up maybe, 
     
     
  
 
 
	 00:13:45
     ◼
      
     ► 
     now being delayed until 2019. Those included a refreshed home screen and 
     
     
  
 
 
	 00:13:51
     ◼
      
     ► 
     CarPlay interface by the way which is interesting. But instead of all that 
     
     
  
 
 
	 00:13:54
     ◼
      
     ► 
     stuff we're going to see improvements to core apps like mail, updates to the 
     
     
  
 
 
	 00:13:59
     ◼
      
     ► 
     camera app and photos with a focus on stability and bug fixes. So this is a big 
     
     
  
 
 
	 00:14:08
     ◼
      
     ► 
     shift potentially in iOS. You know iOS has been just pedal to the metal 
     
     
  
 
 
	 00:14:15
     ◼
      
     ► 
     year after year after year for a decade now and it looks like this is to be 
     
     
  
 
 
	 00:14:19
     ◼
      
     ► 
     believed and I think that we believe it that Apple is going to take some time to 
     
     
  
 
 
	 00:14:24
     ◼
      
     ► 
     sort of polish iOS 11 to fix the bugs they have to make improvements and it 
     
     
  
 
 
	 00:14:30
     ◼
      
     ► 
     not be a really big year for like user facing features so so what do you think 
     
     
  
 
 
	 00:14:37
     ◼
      
     ► 
     Mr. iPad. So first of all I think this story is mostly accurate. 
     
     
  
 
 
	 00:14:45
     ◼
      
     ► 
     Conversations with a bunch of friends at Apple this weekend, the 
     
     
  
 
 
	 00:14:50
     ◼
      
     ► 
     consensus is that this indeed happened and the story is mostly true. The details 
     
     
  
 
 
	 00:14:56
     ◼
      
     ► 
     of course can be wrong and things can still change. You know features sometimes 
     
     
  
 
 
	 00:15:00
     ◼
      
     ► 
     they get pushed back all the time or they get you know moved up so the 
     
     
  
 
 
	 00:15:04
     ◼
      
     ► 
     details can still change, but the underlying idea that there was this meeting and the executives 
     
     
  
 
 
	 00:15:09
     ◼
      
     ► 
     decided this is the thing we gotta do, this seems to be the case. And I've seen on Twitter 
     
     
  
 
 
	 00:15:17
     ◼
      
     ► 
     a few people say this is exactly what happened. Also in 2015 with iOS 9, that there was a 
     
     
  
 
 
	 00:15:26
     ◼
      
     ► 
     focus on stability and performance improvements, but I don't remember there being a story about 
     
     
  
 
 
	 00:15:33
     ◼
      
     ► 
     a meeting at about Craig Federighi saying this year we should focus on fixing the bugs 
     
     
  
 
 
	 00:15:39
     ◼
      
     ► 
     and improving the performance of our devices. I don't remember that being an explicit decision. 
     
     
  
 
 
	 00:15:45
     ◼
      
     ► 
     I remember iOS 9 was an iPad release. To my recollection there were not a lot of iPhone 
     
     
  
 
 
	 00:15:56
     ◼
      
     ► 
     features but I don't remember Apple saying this year we're focusing on fixing the problems and 
     
     
  
 
 
	 00:16:02
     ◼
      
     ► 
     consistency and speed. So, if this is... there's also a tweet from a friend of the show, Steve 
     
     
  
 
 
	 00:16:09
     ◼
      
     ► 
     Transmith, that I think is a good point of, is this like something that Apple does all the time? 
     
     
  
 
 
	 00:16:17
     ◼
      
     ► 
     And we just hear about it now, that, you know, features they get delayed, and there's also the 
     
     
  
 
 
	 00:16:24
     ◼
      
     ► 
     talk of fixing bugs and having a more, you know, a better performing operating system. But is this 
     
     
  
 
 
	 00:16:31
     ◼
      
     ► 
     really different from previous years? Or is this more like, no, we were actually going to ship this 
     
     
  
 
 
	 00:16:37
     ◼
      
     ► 
     redesigned home screen this year, we were going to do a bunch of new things for CarPlay, but we need 
     
     
  
 
 
	 00:16:42
     ◼
      
     ► 
     to delay these major features to next year, as opposed to what we were thinking until a month ago. 
     
     
  
 
 
	 00:16:50
     ◼
      
     ► 
     So, I guess the question is how much is this unusual for Apple to do at this stage, you 
     
     
  
 
 
	 00:16:58
     ◼
      
     ► 
     know, in late January? 
     
     
  
 
 
	 00:17:00
     ◼
      
     ► 
     So that's a good question. 
     
     
  
 
 
	 00:17:01
     ◼
      
     ► 
     I think, and this is why I had my prediction a couple of weeks ago on connected, that Apple 
     
     
  
 
 
	 00:17:08
     ◼
      
     ► 
     was going to have a focus on speed and fixing bugs this year. 
     
     
  
 
 
	 00:17:13
     ◼
      
     ► 
     The combination, the really bad December that Apple had, the combination of the battery 
     
     
  
 
 
	 00:17:20
     ◼
      
     ► 
     stuff that was popping up everywhere and all the lawsuits and the news that the iOS 11 
     
     
  
 
 
	 00:17:27
     ◼
      
     ► 
     adoption rate was the lowest in years based on Apple's own statistics. 
     
     
  
 
 
	 00:17:34
     ◼
      
     ► 
     I think all these elements combined to the executive team saying, "Maybe we do need 
     
     
  
 
 
	 00:17:40
     ◼
      
     ► 
     to slow down and focus on this other aspect of the user experience, which is equally important, 
     
     
  
 
 
	 00:17:48
     ◼
      
     ► 
     otherwise people will not update their devices anymore, which is going to be a problem. I 
     
     
  
 
 
	 00:17:53
     ◼
      
     ► 
     think it makes sense. I'm in favor of it. And this goes against, or maybe against my 
     
     
  
 
 
	 00:17:59
     ◼
      
     ► 
     own interests, but it's also something that I like, because having fewer features, personally 
     
     
  
 
 
	 00:18:05
     ◼
      
     ► 
     speaking means my review is going to be shorter because there's only so much you can say about 
     
     
  
 
 
	 00:18:11
     ◼
      
     ► 
     "yes, there are fewer bugs now." You can compare speeds, you can compare design fixes, but 
     
     
  
 
 
	 00:18:20
     ◼
      
     ► 
     fewer features means fewer chapters in my review. But also as a user, I think I welcome 
     
     
  
 
 
	 00:18:27
     ◼
      
     ► 
     this because iOS 11 has been buggy in many places for a lot of people. A lot of people 
     
     
  
 
 
	 00:18:36
     ◼
      
     ► 
     have had more issues than I've seen on my devices, but I think especially on older devices, 
     
     
  
 
 
	 00:18:44
     ◼
      
     ► 
     older iPads and iPhones, iOS 11 has been problematic. And so I think it's better for everyone if 
     
     
  
 
 
	 00:18:53
     ◼
      
     ► 
     once every couple of years, every three years maybe, I don't know, but every once in a while 
     
     
  
 
 
	 00:18:59
     ◼
      
     ► 
     Apple slows down and says we're going to do three, four major new features instead of 
     
     
  
 
 
	 00:19:05
     ◼
      
     ► 
     ten, and we're going to focus on making sure that the foundation is solid so over the next 
     
     
  
 
 
	 00:19:14
     ◼
      
     ► 
     couple of years we can continue building on top of it. Otherwise if you just continue 
     
     
  
 
 
	 00:19:18
     ◼
      
     ► 
     building and building and shipping new features and new design you have two problems. One 
     
     
  
 
 
	 00:19:22
     ◼
      
     ► 
     One is performance and we've seen all these bugs. 
     
     
  
 
 
	 00:19:25
     ◼
      
     ► 
     And the second is inconsistency. 
     
     
  
 
 
	 00:19:28
     ◼
      
     ► 
     Apple has been building on top of the iOS 7 design language for years without saying 
     
     
  
 
 
	 00:19:33
     ◼
      
     ► 
     "Look, we need to slow down and we need to make up our minds. 
     
     
  
 
 
	 00:19:37
     ◼
      
     ► 
     What is the aesthetic that we want to go for on iOS?" 
     
     
  
 
 
	 00:19:41
     ◼
      
     ► 
     And if you look at iOS 11, even the tiniest details such as there's probably three different 
     
     
  
 
 
	 00:19:47
     ◼
      
     ► 
     strokes for toolbar icons used in a bunch of places of the OS. 
     
     
  
 
 
	 00:19:53
     ◼
      
     ► 
     So I think it's good news. 
     
     
  
 
 
	 00:19:54
     ◼
      
     ► 
     I think it's good for everyone. 
     
     
  
 
 
	 00:19:55
     ◼
      
     ► 
     It's good for Apple. 
     
     
  
 
 
	 00:19:56
     ◼
      
     ► 
     It's good for us. 
     
     
  
 
 
	 00:19:57
     ◼
      
     ► 
     And it's good for developers, because maybe for one scene 
     
     
  
 
 
	 00:20:00
     ◼
      
     ► 
     in god knows how many summers, they 
     
     
  
 
 
	 00:20:03
     ◼
      
     ► 
     won't have to ship a bunch of features, 
     
     
  
 
 
	 00:20:08
     ◼
      
     ► 
     like major features in their apps. 
     
     
  
 
 
	 00:20:11
     ◼
      
     ► 
     They can focus on maybe the business aspect 
     
     
  
 
 
	 00:20:13
     ◼
      
     ► 
     or improving the performance and just cleaning up code. 
     
     
  
 
 
	 00:20:17
     ◼
      
     ► 
     That's also good. 
     
     
  
 
 
	 00:20:18
     ◼
      
     ► 
     So I'm in favor. 
     
     
  
 
 
	 00:20:20
     ◼
      
     ► 
     I'm in favor of this. 
     
     
  
 
 
	 00:20:22
     ◼
      
     ► 
     Yeah, I think the reason this is news-- 
     
     
  
 
 
	 00:20:26
     ◼
      
     ► 
     I mean, and you alluded to it a second ago that it's 
     
     
  
 
 
	 00:20:29
     ◼
      
     ► 
     the end of January. 
     
     
  
 
 
	 00:20:31
     ◼
      
     ► 
     And you're assuming this happened even 
     
     
  
 
 
	 00:20:32
     ◼
      
     ► 
     in the last couple of weeks. 
     
     
  
 
 
	 00:20:34
     ◼
      
     ► 
     They are already in at least the beginning part 
     
     
  
 
 
	 00:20:38
     ◼
      
     ► 
     of the cycle for iOS 12, right? 
     
     
  
 
 
	 00:20:40
     ◼
      
     ► 
     And so did something internally flip over, 
     
     
  
 
 
	 00:20:47
     ◼
      
     ► 
     and they decide to make this and push things back. 
     
     
  
 
 
	 00:20:49
     ◼
      
     ► 
     Whatever happened there internally, I think is, 
     
     
  
 
 
	 00:20:53
     ◼
      
     ► 
     I think is probably good for all the reasons you stated. 
     
     
  
 
 
	 00:20:57
     ◼
      
     ► 
     That there's stuff in iOS that needs attention. 
     
     
  
 
 
	 00:21:01
     ◼
      
     ► 
     The design has sort of gotten scattered 
     
     
  
 
 
	 00:21:04
     ◼
      
     ► 
     over the last year or two years. 
     
     
  
 
 
	 00:21:07
     ◼
      
     ► 
     And I think that if they, 
     
     
  
 
 
	 00:21:09
     ◼
      
     ► 
     I mean, iOS is their most important operating system. 
     
     
  
 
 
	 00:21:12
     ◼
      
     ► 
     And there's some stuff in there that needs to, 
     
     
  
 
 
	 00:21:16
     ◼
      
     ► 
     that needs to kind of be refactored or reconsidered for the modern era and especially looking 
     
     
  
 
 
	 00:21:20
     ◼
      
     ► 
     at moving forward, right? 
     
     
  
 
 
	 00:21:22
     ◼
      
     ► 
     If they can spend some time and short the foundations in there, then they're better 
     
     
  
 
 
	 00:21:26
     ◼
      
     ► 
     off down the road, right? 
     
     
  
 
 
	 00:21:28
     ◼
      
     ► 
     That if something is buggy or broken now, then in two years or in three years, that's 
     
     
  
 
 
	 00:21:33
     ◼
      
     ► 
     a bigger problem. 
     
     
  
 
 
	 00:21:34
     ◼
      
     ► 
     So I'm with you. 
     
     
  
 
 
	 00:21:36
     ◼
      
     ► 
     I think this is I think it's a good move. 
     
     
  
 
 
	 00:21:37
     ◼
      
     ► 
     I think it's encouraging to see Apple be willing to put its most important OS, you know, to 
     
     
  
 
 
	 00:21:44
     ◼
      
     ► 
     slow it down for a year and and to not not get into a war of features with 
     
     
  
 
 
	 00:21:51
     ◼
      
     ► 
     with Android and and to say hey look we needed to kind of take care of our own 
     
     
  
 
 
	 00:21:55
     ◼
      
     ► 
     house first and so yeah I'm I'm I'm in favor I'm excited by this. I'm curious 
     
     
  
 
 
	 00:22:04
     ◼
      
     ► 
     to see if this is true how they market how they sell the idea of coming to 
     
     
  
 
 
	 00:22:11
     ◼
      
     ► 
     WWDC. I assume that there's a, you know, it's not like there will be zero features. 
     
     
  
 
 
	 00:22:17
     ◼
      
     ► 
     Like the iOS 12 SDK is just a bunch of fixes. I don't see that happening. There 
     
     
  
 
 
	 00:22:23
     ◼
      
     ► 
     have to be at least a couple of features that you can say, "iOS developers, this 
     
     
  
 
 
	 00:22:27
     ◼
      
     ► 
     year you can work on this." And there's also a point that I wanted to make 
     
     
  
 
 
	 00:22:32
     ◼
      
     ► 
     that there's not necessarily, there have to be new features in the iOS SDK for 
     
     
  
 
 
	 00:22:40
     ◼
      
     ► 
     developers to work on their iOS apps in the summer. For example, there could be major 
     
     
  
 
 
	 00:22:47
     ◼
      
     ► 
     iTunes Connect changes that require developers to consider the other aspect of how they release 
     
     
  
 
 
	 00:22:53
     ◼
      
     ► 
     apps, how they manage beta testing or even the business model. So there's still stuff 
     
     
  
 
 
	 00:22:59
     ◼
      
     ► 
     that Apple could announce, even if they have, say, three major features on iOS. But the 
     
     
  
 
 
	 00:23:06
     ◼
      
     ► 
     report from Bloomberg and the follow up on Axios is that Apple is pushing forward on 
     
     
  
 
 
	 00:23:14
     ◼
      
     ► 
     the Marzipan project of having this shared framework to bring more easily iOS apps to 
     
     
  
 
 
	 00:23:23
     ◼
      
     ► 
     the Mac. So I guess that maybe that will be the huge announcement at WWDC and I could 
     
     
  
 
 
	 00:23:31
     ◼
      
     ► 
     see how it sort of will shift the tone of the event from iOS developers scrambling to say we 
     
     
  
 
 
	 00:23:37
     ◼
      
     ► 
     gotta get this device screen size and these major features like drag and drop and new UI to work by 
     
     
  
 
 
	 00:23:44
     ◼
      
     ► 
     September versus iOS developers saying hey maybe now I should consider making a Mac app. So that 
     
     
  
 
 
	 00:23:51
     ◼
      
     ► 
     should be a different type of event if this is indeed the case. Yeah and you could see a world 
     
     
  
 
 
	 00:23:57
     ◼
      
     ► 
     where this project to unify, at some level, 
     
     
  
 
 
	 00:24:02
     ◼
      
     ► 
     Mac and iOS development. 
     
     
  
 
 
	 00:24:05
     ◼
      
     ► 
     I can see this being a very different WWDC 
     
     
  
 
 
	 00:24:08
     ◼
      
     ► 
     than we've had in a really long time. 
     
     
  
 
 
	 00:24:11
     ◼
      
     ► 
     I think, thinking back over the last decade of conferences 
     
     
  
 
 
	 00:24:16
     ◼
      
     ► 
     from Apple, most of them follow this pattern of there's 
     
     
  
 
 
	 00:24:20
     ◼
      
     ► 
     a new Mac or a new iOS release, or recently both. 
     
     
  
 
 
	 00:24:25
     ◼
      
     ► 
     And sometimes there's hardware, but most of the time 
     
     
  
 
 
	 00:24:27
     ◼
      
     ► 
     there's not there's a pattern to these things and if this year is about 
     
     
  
 
 
	 00:24:31
     ◼
      
     ► 
     stability on iOS and I would hope the Mac as well then you have lots of room 
     
     
  
 
 
	 00:24:36
     ◼
      
     ► 
     to tell this other story and maybe it's this secret project or maybe it's maybe 
     
     
  
 
 
	 00:24:42
     ◼
      
     ► 
     it's something else but I mean really like the most recent like weird WBC I 
     
     
  
 
 
	 00:24:48
     ◼
      
     ► 
     can really think of is something like the Intel transition which was now 13 
     
     
  
 
 
	 00:24:52
     ◼
      
     ► 
     years ago right it's like we actually don't have much in terms of software 
     
     
  
 
 
	 00:24:55
     ◼
      
     ► 
     because it's actually all about this strategy, right? 
     
     
  
 
 
	 00:24:57
     ◼
      
     ► 
     They didn't even release any new Intel Macs at that point. 
     
     
  
 
 
	 00:25:00
     ◼
      
     ► 
     Those weren't due for another six months, 
     
     
  
 
 
	 00:25:02
     ◼
      
     ► 
     but this is a time for us to talk about the future, 
     
     
  
 
 
	 00:25:05
     ◼
      
     ► 
     and maybe that's what we get this year in San Jose. 
     
     
  
 
 
	 00:25:08
     ◼
      
     ► 
     It would be exciting, and I think that, 
     
     
  
 
 
	 00:25:12
     ◼
      
     ► 
     I think above all, if there's any kernel to truth in this, 
     
     
  
 
 
	 00:25:15
     ◼
      
     ► 
     I'm glad that Apple is seeing what we see, 
     
     
  
 
 
	 00:25:20
     ◼
      
     ► 
     and they're responding appropriately. 
     
     
  
 
 
	 00:25:24
     ◼
      
     ► 
     that we do need to take care of these lingering issues. 
     
     
  
 
 
	 00:25:28
     ◼
      
     ► 
     We need to modernize some of our things. 
     
     
  
 
 
	 00:25:30
     ◼
      
     ► 
     We do need to take care of the UI inconsistencies. 
     
     
  
 
 
	 00:25:33
     ◼
      
     ► 
     And so, yeah, sign me up for this future. 
     
     
  
 
 
 
	 00:25:37
     ◼
      
     ► 
     - Yeah, and I mostly want to see this happen 
     
     
  
 
 
	 00:25:40
     ◼
      
     ► 
     because I wanna see what the reaction 
     
     
  
 
 
	 00:25:43
     ◼
      
     ► 
     from people who have been saying Apple 
     
     
  
 
 
	 00:25:46
     ◼
      
     ► 
     should have a Snow Leopard year, Snow Leopard release. 
     
     
  
 
 
	 00:25:50
     ◼
      
     ► 
     I wanna see what those people will say after this 
     
     
  
 
 
	 00:25:52
     ◼
      
     ► 
     because part of me thinks that those people 
     
     
  
 
 
	 00:25:54
     ◼
      
     ► 
     will never be happy anyway, and that this no leopard comment is just something to say 
     
     
  
 
 
	 00:26:01
     ◼
      
     ► 
     because they tend to be negative all the time. And there's a, you can take a look at, you 
     
     
  
 
 
	 00:26:05
     ◼
      
     ► 
     know, around and you will see this. People have lots of opinions as always, but I want 
     
     
  
 
 
	 00:26:10
     ◼
      
     ► 
     to see, I want to see if this, if this strategy can basically make the critics happy or not. 
     
     
  
 
 
	 00:26:18
     ◼
      
     ► 
     And I tend to fall somewhere in the middle. 
     
     
  
 
 
	 00:26:20
     ◼
      
     ► 
     I think there should be a balance of new features and fixes every year. 
     
     
  
 
 
	 00:26:26
     ◼
      
     ► 
     I think this is, what we're seeing in this case, is an exaggeration. 
     
     
  
 
 
	 00:26:30
     ◼
      
     ► 
     Because it seems to me like Apple prefers to do either a bunch of new features or just 
     
     
  
 
 
	 00:26:35
     ◼
      
     ► 
     to stop completely. 
     
     
  
 
 
	 00:26:36
     ◼
      
     ► 
     And I think this kind of extremist strategy of it's either all new or nothing new, I don't 
     
     
  
 
 
	 00:26:45
     ◼
      
     ► 
     think this serves anybody well. 
     
     
  
 
 
	 00:26:47
     ◼
      
     ► 
     I think there should be a better, more balanced mix of, instead of doing 10 features and no 
     
     
  
 
 
	 00:26:53
     ◼
      
     ► 
     focus on fixing stuff at all, maybe do 6 features every year, but also do the fixing and the 
     
     
  
 
 
	 00:27:01
     ◼
      
     ► 
     polishing and the performance improvements alongside that as well. 
     
     
  
 
 
	 00:27:05
     ◼
      
     ► 
     So I think this should be a lesson for Apple going forward. 
     
     
  
 
 
	 00:27:09
     ◼
      
     ► 
     Now they need to stop because they have, probably they have, you know, legacy code and craft 
     
     
  
 
 
	 00:27:15
     ◼
      
     ► 
     from since before the days of iOS 7, I would assume, in certain places of the OS. 
     
     
  
 
 
	 00:27:20
     ◼
      
     ► 
     But going forward, this should be an opportunity for Apple to say, "Maybe we don't need to 
     
     
  
 
 
	 00:27:26
     ◼
      
     ► 
     do 12 major features plus hundreds of other smaller features and changes every year. Maybe 
     
     
  
 
 
	 00:27:31
     ◼
      
     ► 
     we can do half, but we can also keep people happy." Because as it turns out, we're now 
     
     
  
 
 
	 00:27:36
     ◼
      
     ► 
     entered this kind of stage where we all have smartphones and many of us have tablets, and 
     
     
  
 
 
	 00:27:45
     ◼
      
     ► 
     used to these devices and having this long list of changes at the expense of performance 
     
     
  
 
 
	 00:27:51
     ◼
      
     ► 
     and stability every year, people don't like that. People want their phones, you know, 
     
     
  
 
 
	 00:27:56
     ◼
      
     ► 
     it's not like 2010 when everything was new and so it was super cool to have a new feature, 
     
     
  
 
 
	 00:28:01
     ◼
      
     ► 
     dozens of new features every year. We want our phones to work and we want our tablets 
     
     
  
 
 
	 00:28:07
     ◼
      
     ► 
     to work. So I hope that going forward, I want to see what happens this year, but next year 
     
     
  
 
 
	 00:28:14
     ◼
      
     ► 
     even. I want to see Apple say, "Okay, maybe we need to do a little bit of both at the 
     
     
  
 
 
	 00:28:19
     ◼
      
     ► 
     same time, not either one or the other." 
     
     
  
 
 
	 00:28:22
     ◼
      
     ► 
     I think that's totally fair. It does seem, and I hadn't really thought about that, but 
     
     
  
 
 
	 00:28:28
     ◼
      
     ► 
     as soon as you said it, I was like, "Yeah, that makes a lot of sense that Apple is cold 
     
     
  
 
 
	 00:28:31
     ◼
      
     ► 
     or hot on these things." And we have gotten, so not to derail this into Mac land, but this 
     
     
  
 
 
	 00:28:40
     ◼
      
     ► 
     This is sort of what we were promised with the Mac last year. 
     
     
  
 
 
	 00:28:44
     ◼
      
     ► 
     And Apple wasn't as clear as this report seems to be, that it's about stability and fixes, 
     
     
  
 
 
	 00:28:49
     ◼
      
     ► 
     although Craig Federighi said that to the nerd audience at the talk show, and language 
     
     
  
 
 
	 00:28:53
     ◼
      
     ► 
     wasn't as clear in the keynote. 
     
     
  
 
 
	 00:28:55
     ◼
      
     ► 
     But High Sierra, people thought it was going to be a snowlipper release, but then they 
     
     
  
 
 
	 00:28:59
     ◼
      
     ► 
     did a new file system, and then they did whatever they did to the authentication system that 
     
     
  
 
 
	 00:29:04
     ◼
      
     ► 
     ended up being badly broken. 
     
     
  
 
 
	 00:29:07
     ◼
      
     ► 
     So even High Sierra is not like a purely bug fix release and neither was Snow Leopard. 
     
     
  
 
 
	 00:29:11
     ◼
      
     ► 
     Snow Leopard added exchange support, which was a huge improvement to mail contacts and 
     
     
  
 
 
 
	 00:29:18
     ◼
      
     ► 
     So even Apple's Mac bug fix releases always have one or two features. 
     
     
  
 
 
	 00:29:24
     ◼
      
     ► 
     Snow Leopard also had Grand Central Dispatch, which like totally changed and added to the 
     
     
  
 
 
	 00:29:28
     ◼
      
     ► 
     architecture of computing on Mac OS, like big changes under the hood. 
     
     
  
 
 
	 00:29:34
     ◼
      
     ► 
     And so I think there's precedent for that of Apple saying, hey, you know what? 
     
     
  
 
 
	 00:29:37
     ◼
      
     ► 
     We're doing bug fixes and cleaning up. 
     
     
  
 
 
	 00:29:39
     ◼
      
     ► 
     We're going to clean up the UI. 
     
     
  
 
 
	 00:29:41
     ◼
      
     ► 
     And you know, Mail and Safari got a lot of attention and got a lot of new stuff. 
     
     
  
 
 
	 00:29:48
     ◼
      
     ► 
     So I think that, you know, I don't know how Apple sells just bug fixes and reliability 
     
     
  
 
 
	 00:29:54
     ◼
      
     ► 
     to like the public. 
     
     
  
 
 
	 00:29:56
     ◼
      
     ► 
     But I think if it's one or two, you know, big features, and then the rest of us are 
     
     
  
 
 
	 00:30:02
     ◼
      
     ► 
     excited about this sort of cleanup stuff then that's enough for a major OS release. 
     
     
  
 
 
	 00:30:07
     ◼
      
     ► 
     I don't think this is going to be iOS 11.5. 
     
     
  
 
 
	 00:30:10
     ◼
      
     ► 
     That would really, really surprise me. 
     
     
  
 
 
	 00:30:13
     ◼
      
     ► 
     It's going to be 12. 
     
     
  
 
 
	 00:30:14
     ◼
      
     ► 
     I thought about that. 
     
     
  
 
 
	 00:30:15
     ◼
      
     ► 
     It would be crazy. 
     
     
  
 
 
	 00:30:16
     ◼
      
     ► 
     I thought about that though. 
     
     
  
 
 
	 00:30:17
     ◼
      
     ► 
     Yeah, yeah, it would. 
     
     
  
 
 
	 00:30:20
     ◼
      
     ► 
     I'll tell you what a possible strategy could be. 
     
     
  
 
 
	 00:30:24
     ◼
      
     ► 
     A simple message. 
     
     
  
 
 
	 00:30:26
     ◼
      
     ► 
     iOS 12 makes your phone last two hours longer. 
     
     
  
 
 
	 00:30:30
     ◼
      
     ► 
     That would do it. 
     
     
  
 
 
	 00:30:31
     ◼
      
     ► 
     would do it. And you know, you do that and you do 100 new emoji and you're basically 
     
     
  
 
 
	 00:30:36
     ◼
      
     ► 
     set. You know, everybody wants a phone that lasts longer and has new emoji and maybe new 
     
     
  
 
 
	 00:30:42
     ◼
      
     ► 
     one emoji. I think in the, to get those numbers back up, you need to get practical here. You 
     
     
  
 
 
	 00:30:49
     ◼
      
     ► 
     need to understand that the very necessity that most people have with their phone and 
     
     
  
 
 
	 00:30:54
     ◼
      
     ► 
     That is, I want my phone to last longer. 
     
     
  
 
 
	 00:30:57
     ◼
      
     ► 
     And I honestly believe that if they focus on performance 
     
     
  
 
 
	 00:31:03
     ◼
      
     ► 
     and they ship features to control the-- 
     
     
  
 
 
	 00:31:06
     ◼
      
     ► 
     even more features to control background processes, 
     
     
  
 
 
	 00:31:08
     ◼
      
     ► 
     for example, and to control which apps are using 
     
     
  
 
 
	 00:31:11
     ◼
      
     ► 
     a lot of your energy, and combine 
     
     
  
 
 
	 00:31:16
     ◼
      
     ► 
     that with the throttling and the battery information coming 
     
     
  
 
 
	 00:31:19
     ◼
      
     ► 
     in 11.3, Apple has a real chance to make 
     
     
  
 
 
	 00:31:24
     ◼
      
     ► 
     people happy by addressing the most common complaint, and that is, "It's 11 p.m. and 
     
     
  
 
 
	 00:31:34
     ◼
      
     ► 
     my phone died." Because that's annoying, and everybody can relate to that. 
     
     
  
 
 
	 00:31:40
     ◼
      
     ► 
     Yeah. People in my household would be happy. I know that. 
     
     
  
 
 
	 00:31:47
     ◼
      
     ► 
     So yeah, we'll see. I'm curious to see the WWDC press release. Like, what is it that 
     
     
  
 
 
	 00:31:52
     ◼
      
     ► 
     they say in the press release, "Come to see the future of iOS." 
     
     
  
 
 
	 00:31:55
     ◼
      
     ► 
     I guess they will still say that because they have to, but it should be interesting. 
     
     
  
 
 
	 00:32:03
     ◼
      
     ► 
     It's February almost, and I would assume that now it's going to be the hot rumor season. 
     
     
  
 
 
	 00:32:11
     ◼
      
     ► 
     We're going to get the reports of features coming or not to iOS, so I'm looking forward 
     
     
  
 
 
 
	 00:32:18
     ◼
      
     ► 
     It should be an adventure. 
     
     
  
 
 
	 00:32:21
     ◼
      
     ► 
     the invite is just like Craig Federighi with a band-aid like placing it over an 
     
     
  
 
 
	 00:32:24
     ◼
      
     ► 
     iPad. It's like the my graphics is a photo Craig Federighi holding a sign 
     
     
  
 
 
	 00:32:30
     ◼
      
     ► 
     that says sorry. Sorry. And a cardboard sign like standing in an intersection. Alright we 
     
     
  
 
 
	 00:32:38
     ◼
      
     ► 
     have more stuff to talk about but let me tell you about our second sponsor. This 
     
     
  
 
 
	 00:32:42
     ◼
      
     ► 
     episode of Connected is brought to you by Anchor. Anchor is absolutely the 
     
     
  
 
 
	 00:32:47
     ◼
      
     ► 
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	 00:32:52
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	 00:32:56
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	 00:33:00
     ◼
      
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     like you're talking on the phone then anchor takes care of the rest. As well as 
     
     
  
 
 
	 00:33:05
     ◼
      
     ► 
     allowing you to create a quick podcast of your own anchor is also a really cool 
     
     
  
 
 
	 00:33:09
     ◼
      
     ► 
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	 00:33:13
     ◼
      
     ► 
     stations, leave them questions, and listen to some of your favorite people share 
     
     
  
 
 
	 00:33:17
     ◼
      
     ► 
     their thoughts with you. This app is super well polished or something that 
     
     
  
 
 
	 00:33:22
     ◼
      
     ► 
     has people you subscribe to, ways to record audio, way to share it. They've 
     
     
  
 
 
	 00:33:27
     ◼
      
     ► 
     really done a good job of making it easy to use. It's bright and colorful. There 
     
     
  
 
 
	 00:33:30
     ◼
      
     ► 
     are emoji everywhere. It's really a great app for 2018. If you want to find out 
     
     
  
 
 
	 00:33:37
     ◼
      
     ► 
     more about Anchor, there's a great way to do that. Myke, our co-host, has been using 
     
     
  
 
 
	 00:33:42
     ◼
      
     ► 
     Anchor, you can go to his page anchor.fm/mikehurley. 
     
     
  
 
 
	 00:33:47
     ◼
      
     ► 
     You can find out more there and you can follow him there. 
     
     
  
 
 
	 00:33:50
     ◼
      
     ► 
     He is doing a persistent audio AMA with listeners of this show, so you can call in and ask questions. 
     
     
  
 
 
	 00:33:55
     ◼
      
     ► 
     He's answering a few every day. 
     
     
  
 
 
	 00:33:56
     ◼
      
     ► 
     So you sign up, you call into his station to leave a message, and then he plays back 
     
     
  
 
 
	 00:34:01
     ◼
      
     ► 
     the best one. 
     
     
  
 
 
	 00:34:02
     ◼
      
     ► 
     So you hear the listener question and then his answer together. 
     
     
  
 
 
	 00:34:04
     ◼
      
     ► 
     It's really, really cool. 
     
     
  
 
 
	 00:34:06
     ◼
      
     ► 
     Once again, go to anchor.fm/mikehurley to check it out and leave him a question. 
     
     
  
 
 
	 00:34:12
     ◼
      
     ► 
     thanks to anchor for their support of this show and relay FM so in the same 
     
     
  
 
 
	 00:34:17
     ◼
      
     ► 
     time frame we're talking about iOS 12 the iPhone SE and the iPhone se to the 
     
     
  
 
 
	 00:34:23
     ◼
      
     ► 
     rumored upgrade to the iPhone se is making the rounds and I think most of us 
     
     
  
 
 
	 00:34:29
     ◼
      
     ► 
     believed that if there is another iPhone se and I think there should be it looks 
     
     
  
 
 
	 00:34:33
     ◼
      
     ► 
     the same they just replace the guts in it which are basically an iPhone 6s give 
     
     
  
 
 
	 00:34:39
     ◼
      
     ► 
     take and put like the iPhone 7 or hopefully even the iPhone 8's internals 
     
     
  
 
 
	 00:34:44
     ◼
      
     ► 
     in the in the case and just upgrade the specs and keep selling it as it is. I 
     
     
  
 
 
	 00:34:51
     ◼
      
     ► 
     think that's how a lot of people have thought about this but there's a KGI 
     
     
  
 
 
	 00:34:55
     ◼
      
     ► 
     securities report out casting doubts on the SE2 and basically saying that if it 
     
     
  
 
 
	 00:35:02
     ◼
      
     ► 
     does come it's not going to bring anything like wireless charging it's not 
     
     
  
 
 
	 00:35:07
     ◼
      
     ► 
     going to bring radically new design. And I just don't know what the point of this 
     
     
  
 
 
	 00:35:11
     ◼
      
     ► 
     report is because I don't, were people thinking that somebody, so I've wrote my 
     
     
  
 
 
	 00:35:16
     ◼
      
     ► 
     iPhone 10 review this week, finally, and someone was like, Well, why didn't you 
     
     
  
 
 
	 00:35:20
     ◼
      
     ► 
     mention like an iPhone se sized iPhone 10? I was like, because I don't think 
     
     
  
 
 
	 00:35:24
     ◼
      
     ► 
     there's going to be one like, so what I don't understand the point of the report, 
     
     
  
 
 
	 00:35:28
     ◼
      
     ► 
     it seems pretty cut and dry to me that if the iPhone se two is a thing, they're 
     
     
  
 
 
	 00:35:32
     ◼
      
     ► 
     just going to put new hardware in the case and keep selling it. 
     
     
  
 
 
	 00:35:36
     ◼
      
     ► 
     I thought the entire point of the SE was to, one, keep the small form factor that a lot 
     
     
  
 
 
	 00:35:44
     ◼
      
     ► 
     of people still like around and giving people the better internals, and also to reuse some 
     
     
  
 
 
	 00:35:52
     ◼
      
     ► 
     components that Apple has. 
     
     
  
 
 
	 00:35:54
     ◼
      
     ► 
     The supply chain already knows how to produce en masse, and they know how to make into a 
     
     
  
 
 
 
	 00:36:01
     ◼
      
     ► 
     I don't understand why there should be the expectation that the SE has wireless charging 
     
     
  
 
 
	 00:36:07
     ◼
      
     ► 
     and therefore a glass back instead of the aluminum design of the iPhone 5 family. 
     
     
  
 
 
	 00:36:14
     ◼
      
     ► 
     I just don't understand. 
     
     
  
 
 
	 00:36:17
     ◼
      
     ► 
     Does the SE have the iPhone 5 or iPhone 4s size? 
     
     
  
 
 
	 00:36:22
     ◼
      
     ► 
     It's the 5s. 
     
     
  
 
 
	 00:36:23
     ◼
      
     ► 
     So it looks more or less like a 5s. 
     
     
  
 
 
	 00:36:26
     ◼
      
     ► 
     The edges are a little bit different. 
     
     
  
 
 
	 00:36:27
     ◼
      
     ► 
     But yeah, it's that size. 
     
     
  
 
 
	 00:36:29
     ◼
      
     ► 
     So it has Touch ID and it's that 4 inch form factor. 
     
     
  
 
 
	 00:36:33
     ◼
      
     ► 
     I could see maybe dropping the home button and the Touch ID. 
     
     
  
 
 
	 00:36:40
     ◼
      
     ► 
     But to change, even then it would be strange to have the iPhone X look with the, because 
     
     
  
 
 
	 00:36:48
     ◼
      
     ► 
     I don't think the body, the aluminum structure is changing. 
     
     
  
 
 
	 00:36:53
     ◼
      
     ► 
     I struggle to imagine why would Apple want to make an iPhone 5 sized iPhone X or even 
     
     
  
 
 
	 00:37:01
     ◼
      
     ► 
     an iPhone 8. 
     
     
  
 
 
	 00:37:02
     ◼
      
     ► 
     Basically an iPhone 8 into the... because there has never been... if we're talking about 
     
     
  
 
 
	 00:37:09
     ◼
      
     ► 
     wireless charging, so let's go step by step. 
     
     
  
 
 
	 00:37:12
     ◼
      
     ► 
     If KGI mentions wireless charging, that means at least the iPhone 8 design, because those 
     
     
  
 
 
	 00:37:19
     ◼
      
     ► 
     are the phones that support wireless charging, there are not the iPhone X. But there has 
     
     
  
 
 
	 00:37:25
     ◼
      
     ► 
     never been an iPhone 6 sized device that has wireless charging. So Apple would have to 
     
     
  
 
 
	 00:37:36
     ◼
      
     ► 
     make a new iPhone 8 type of device into a smaller body. And that to me does not mean 
     
     
  
 
 
	 00:37:45
     ◼
      
     ► 
     reusing components and making a phone that is smaller for people who don't want to get 
     
     
  
 
 
	 00:37:52
     ◼
      
     ► 
     the latest one. Because basically you're arguing in favor of saying I want an iPhone 6 but 
     
     
  
 
 
	 00:37:58
     ◼
      
     ► 
     that supports wireless charging and that thing never existed. So what is it exactly that 
     
     
  
 
 
	 00:38:03
     ◼
      
     ► 
     you're saving here? I don't understand this report. 
     
     
  
 
 
	 00:38:06
     ◼
      
     ► 
     This may be a case, I mean we could be wrong, right? It could be come and come and go and 
     
     
  
 
 
	 00:38:11
     ◼
      
     ► 
     has wireless charging and a 4 inch screen and a new body. But I just don't see Apple 
     
     
  
 
 
	 00:38:15
     ◼
      
     ► 
     making that investment. I think the SE is like super cheap and I think a 
     
     
  
 
 
	 00:38:19
     ◼
      
     ► 
     large part of that is because it's so cheap to build them at this point that 
     
     
  
 
 
	 00:38:22
     ◼
      
     ► 
     they just like they're just cranking them out and yeah so I hope there's an SE 
     
     
  
 
 
	 00:38:28
     ◼
      
     ► 
     you know my wife has an iPhone SE she really loves it but it's two years old 
     
     
  
 
 
	 00:38:32
     ◼
      
     ► 
     and you know it's got 6s internals and I haven't run any benchmarks or like the 
     
     
  
 
 
	 00:38:39
     ◼
      
     ► 
     battery thing on it because I don't I don't want I assume that it's had 
     
     
  
 
 
	 00:38:42
     ◼
      
     ► 
     battery wear and tear over those two years and she likes the size she doesn't 
     
     
  
 
 
	 00:38:48
     ◼
      
     ► 
     want to go up to the size of the iPhone 8 and so hopefully there's something to 
     
     
  
 
 
	 00:38:53
     ◼
      
     ► 
     replace that phone with for her at some point but I would I would not be 
     
     
  
 
 
	 00:38:58
     ◼
      
     ► 
     surprised if it looks the same and I don't think that's a letdown like I 
     
     
  
 
 
	 00:39:00
     ◼
      
     ► 
     think people who buy the iPhone SE buy it for two reasons one of two reasons 
     
     
  
 
 
	 00:39:04
     ◼
      
     ► 
     one because it's it's cheap and you know if you if you only have a little little 
     
     
  
 
 
	 00:39:11
     ◼
      
     ► 
     relatively little bit amount of money to spend on a phone. 
     
     
  
 
 
	 00:39:14
     ◼
      
     ► 
     It's at the bottom end of things. 
     
     
  
 
 
	 00:39:16
     ◼
      
     ► 
     And two, I think the bigger reason 
     
     
  
 
 
	 00:39:18
     ◼
      
     ► 
     is that people really like the size. 
     
     
  
 
 
	 00:39:20
     ◼
      
     ► 
     There are a lot of people, my wife is chief among them, 
     
     
  
 
 
	 00:39:23
     ◼
      
     ► 
     that anything over four inches is too big for her. 
     
     
  
 
 
	 00:39:25
     ◼
      
     ► 
     She doesn't care for it. 
     
     
  
 
 
	 00:39:27
     ◼
      
     ► 
     I bought her an iPhone 6S, 
     
     
  
 
 
	 00:39:29
     ◼
      
     ► 
     and I sold it to a family member when the SE came out. 
     
     
  
 
 
	 00:39:32
     ◼
      
     ► 
     - Really? - Yeah. 
     
     
  
 
 
	 00:39:33
     ◼
      
     ► 
     - Oh, wow, okay. 
     
     
  
 
 
	 00:39:34
     ◼
      
     ► 
     - So she had a 6S for like two months, 
     
     
  
 
 
	 00:39:36
     ◼
      
     ► 
     and then the SE came out, 
     
     
  
 
 
	 00:39:37
     ◼
      
     ► 
     and I had to swap it around for her. 
     
     
  
 
 
	 00:39:41
     ◼
      
     ► 
     And so she doesn't want to move up in size. 
     
     
  
 
 
	 00:39:43
     ◼
      
     ► 
     And there are a lot of people like that. 
     
     
  
 
 
	 00:39:44
     ◼
      
     ► 
     And that's, it's not a very big market, 
     
     
  
 
 
	 00:39:46
     ◼
      
     ► 
     but I think it's a market that is worth Apple continuing 
     
     
  
 
 
	 00:39:51
     ◼
      
     ► 
     to serve, especially if it is relatively straightforward 
     
     
  
 
 
 
	 00:39:57
     ◼
      
     ► 
     And taking the SE and giving it a glass bag 
     
     
  
 
 
	 00:39:59
     ◼
      
     ► 
     for wireless charging or making it with the face ID, 
     
     
  
 
 
	 00:40:03
     ◼
      
     ► 
     like all those things are not keeping it simple. 
     
     
  
 
 
	 00:40:06
     ◼
      
     ► 
     And it would drive the cost up. 
     
     
  
 
 
	 00:40:08
     ◼
      
     ► 
     And it would, it would de-centivize Apple to do it 
     
     
  
 
 
	 00:40:11
     ◼
      
     ► 
     in the first place so I think an iPhone se2 is just the iPhone se we know today 
     
     
  
 
 
	 00:40:15
     ◼
      
     ► 
     just faster and that will appease those customers 100% yeah I could see you know 
     
     
  
 
 
	 00:40:21
     ◼
      
     ► 
     iPhone 7 specs into that kind of device not even iPhone 8 specs I don't remember 
     
     
  
 
 
	 00:40:28
     ◼
      
     ► 
     when the SC launched which kind of internals it had it has the 6s internals 
     
     
  
 
 
	 00:40:35
     ◼
      
     ► 
     and it came out like four months after the 6s so for most of a year it was it 
     
     
  
 
 
	 00:40:40
     ◼
      
     ► 
     it was up to date and then the iPhone 7 passed it. 
     
     
  
 
 
	 00:40:43
     ◼
      
     ► 
     Okay, so it could be iPhone 8 specs in the smaller package. 
     
     
  
 
 
	 00:40:48
     ◼
      
     ► 
     That would be nice. 
     
     
  
 
 
	 00:40:49
     ◼
      
     ► 
     Yeah, that would be amazing actually. 
     
     
  
 
 
	 00:40:53
     ◼
      
     ► 
     I have a dear friend who swears by the SE. 
     
     
  
 
 
	 00:40:56
     ◼
      
     ► 
     He doesn't want to upgrade to the, even the iPhone 7, the iPhone 8, the small one. 
     
     
  
 
 
	 00:41:03
     ◼
      
     ► 
     He just wants to keep the phone as small as possible. 
     
     
  
 
 
	 00:41:07
     ◼
      
     ► 
     Which I understand, because a lot of people do not like where we've gone as an industry 
     
     
  
 
 
	 00:41:13
     ◼
      
     ► 
     towards bigger phones. They want to use smaller ones. And I think the SE is important enough 
     
     
  
 
 
	 00:41:17
     ◼
      
     ► 
     to keep those people happy. Because if there are enough people, why drive them away to 
     
     
  
 
 
	 00:41:23
     ◼
      
     ► 
     another ecosystem? If you can make this cheaper phone that has arguably a classic industrial 
     
     
  
 
 
	 00:41:31
     ◼
      
     ► 
     design, you cannot say that the iPhone 5s look is ugly or dated. It still looks beautifully 
     
     
  
 
 
	 00:41:38
     ◼
      
     ► 
     retro the way that I see it. It's a classic Apple design. So why not keep it around? And 
     
     
  
 
 
	 00:41:46
     ◼
      
     ► 
     if you have the components for the current line of phones, why not reuse them? I also 
     
     
  
 
 
	 00:41:53
     ◼
      
     ► 
     think it's valuable for Apple to produce these phones because it teaches them how to use 
     
     
  
 
 
	 00:42:00
     ◼
      
     ► 
     teaches them how to make these components into an even smaller package, such as taking 
     
     
  
 
 
	 00:42:06
     ◼
      
     ► 
     the current year's CPU, for example, and making it fit into such a smaller body. 
     
     
  
 
 
	 00:42:13
     ◼
      
     ► 
     That should be valuable from an engineering perspective. 
     
     
  
 
 
	 00:42:15
     ◼
      
     ► 
     So I would be happy to see a new SE model this year. 
     
     
  
 
 
	 00:42:20
     ◼
      
     ► 
     Yeah, I didn't really thought about that from the engineering perspective, it being beneficial. 
     
     
  
 
 
	 00:42:25
     ◼
      
     ► 
     But I think you're right there. 
     
     
  
 
 
	 00:42:26
     ◼
      
     ► 
     I think there's definitely something there. 
     
     
  
 
 
	 00:42:28
     ◼
      
     ► 
     And I think the look is fine. 
     
     
  
 
 
	 00:42:29
     ◼
      
     ► 
     Like I said, it's classic. 
     
     
  
 
 
	 00:42:32
     ◼
      
     ► 
     My wife's got the Space Gray SE and she usually carries it in a case but I had it out of the 
     
     
  
 
 
	 00:42:37
     ◼
      
     ► 
     case a couple of weeks ago and I was just holding it. 
     
     
  
 
 
	 00:42:41
     ◼
      
     ► 
     I was like, "Man, this looks really good still." 
     
     
  
 
 
	 00:42:44
     ◼
      
     ► 
     And every… 
     
     
  
 
 
	 00:42:45
     ◼
      
     ► 
     Well, it's not so much with the iPhone X but for a while with the Plus, sometimes I 
     
     
  
 
 
	 00:42:51
     ◼
      
     ► 
     thought, "You know, would it be crazy to like pick up a 5S or an SE just to have a 
     
     
  
 
 
	 00:42:58
     ◼
      
     ► 
     phone that is smaller for like bike riding going to the gym and the Apple 
     
     
  
 
 
	 00:43:02
     ◼
      
     ► 
     Watch has taken care of that for me because like going to the gym with a 
     
     
  
 
 
	 00:43:06
     ◼
      
     ► 
     plus-sats phone in your pocket is just a giant pain but there are people who you 
     
     
  
 
 
	 00:43:12
     ◼
      
     ► 
     know want a phone as small and compact as possible and and you said something 
     
     
  
 
 
	 00:43:17
     ◼
      
     ► 
     about you know going to other ecosystems there aren't many Android flag no 
     
     
  
 
 
	 00:43:22
     ◼
      
     ► 
     Android flagship phone is as small as the SE you kind of have to do like 
     
     
  
 
 
	 00:43:25
     ◼
      
     ► 
     mid-range or even cheap phones on the Android side to get something this small. 
     
     
  
 
 
	 00:43:30
     ◼
      
     ► 
     So I mean Apple really I think has the only premium small-sized smartphone at 
     
     
  
 
 
	 00:43:36
     ◼
      
     ► 
     this point you know that matters and I think that's valuable to have and I 
     
     
  
 
 
	 00:43:40
     ◼
      
     ► 
     think that you know when they introduced it they talked a lot about how people 
     
     
  
 
 
	 00:43:45
     ◼
      
     ► 
     buying their first iPhone at the time they were buying 5s because they were 
     
     
  
 
 
	 00:43:49
     ◼
      
     ► 
     cheap and small and the SE can meet their needs but with modern technology 
     
     
  
 
 
	 00:43:53
     ◼
      
     ► 
     inside of it because if someone is buying their first phone and they're 
     
     
  
 
 
	 00:43:57
     ◼
      
     ► 
     going to buy the small cheap one if they buy something that's three years old the 
     
     
  
 
 
	 00:44:02
     ◼
      
     ► 
     the iOS experience is not what it is on a new phone right it's going to be 
     
     
  
 
 
	 00:44:08
     ◼
      
     ► 
     slower you're gonna have features that aren't there and some of that's true on 
     
     
  
 
 
	 00:44:12
     ◼
      
     ► 
     the SE because it doesn't have 3d touch but it is as close as you can get to 
     
     
  
 
 
	 00:44:20
     ◼
      
     ► 
     having the full iOS experience for the cost. 
     
     
  
 
 
	 00:44:23
     ◼
      
     ► 
     And again, I think that's valuable 
     
     
  
 
 
	 00:44:25
     ◼
      
     ► 
     'cause someone coming into the ecosystem, 
     
     
  
 
 
	 00:44:27
     ◼
      
     ► 
     if their first device is small and cheap, 
     
     
  
 
 
	 00:44:29
     ◼
      
     ► 
     but it's a cruddy experience, 
     
     
  
 
 
	 00:44:31
     ◼
      
     ► 
     that's not a great introduction to this world, right? 
     
     
  
 
 
	 00:44:34
     ◼
      
     ► 
     And I think the SE keeps a lot of people 
     
     
  
 
 
	 00:44:37
     ◼
      
     ► 
     coming into the ecosystem happy for many years. 
     
     
  
 
 
	 00:44:39
     ◼
      
     ► 
     And again, I think that's a valuable customer to have. 
     
     
  
 
 
	 00:44:42
     ◼
      
     ► 
     They're not paying what I paid for my iPhone X, 
     
     
  
 
 
	 00:44:44
     ◼
      
     ► 
     so they're not like as monetarily valuable to Apple. 
     
     
  
 
 
	 00:44:47
     ◼
      
     ► 
     But if their first iPhone experience is good, 
     
     
  
 
 
	 00:44:49
     ◼
      
     ► 
     I bet they're going to get a second iPhone. 
     
     
  
 
 
	 00:44:52
     ◼
      
     ► 
     And if it's a way to introduce people to the iPhone for the first time that's cheap and 
     
     
  
 
 
	 00:44:57
     ◼
      
     ► 
     relatively modern and fast and beautiful and robust, that aluminum body is way tougher 
     
     
  
 
 
	 00:45:02
     ◼
      
     ► 
     than the glass front and back iPhone 8, 8 Plus and 10, then those are all good things. 
     
     
  
 
 
	 00:45:08
     ◼
      
     ► 
     They're all reasons to keep the SE around and to improve it. 
     
     
  
 
 
	 00:45:11
     ◼
      
     ► 
     And I really hope we see it this spring. 
     
     
  
 
 
	 00:45:14
     ◼
      
     ► 
     March will be two years. 
     
     
  
 
 
 
	 00:45:16
     ◼
      
     ► 
     So I'm hoping that even if there's not a March event, Apple just has a press release 
     
     
  
 
 
	 00:45:21
     ◼
      
     ► 
     of "Hey, the SE has updated internals. 
     
     
  
 
 
 
	 00:45:25
     ◼
      
     ► 
     I know that we'd be ordering one for my wife the day it happens. 
     
     
  
 
 
	 00:45:29
     ◼
      
     ► 
     Did they have an event for the original SE? 
     
     
  
 
 
	 00:45:34
     ◼
      
     ► 
     There was an event. 
     
     
  
 
 
	 00:45:36
     ◼
      
     ► 
     It was during the 9.7-inch… 
     
     
  
 
 
 
 
	 00:45:43
     ◼
      
     ► 
     iPad Pro event, maybe? 
     
     
  
 
 
	 00:45:44
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 00:45:45
     ◼
      
     ► 
     right there was something else there was something else in that keynote but they 
     
     
  
 
 
	 00:45:52
     ◼
      
     ► 
     look I'm looking on on YouTube let's see what else let's see what else was during 
     
     
  
 
 
	 00:45:58
     ◼
      
     ► 
     this event I don't know they had other stuff but it was part of a March event 
     
     
  
 
 
	 00:46:03
     ◼
      
     ► 
     so yeah it was March March 20 21 2016 6 March 2016 so that was two years ago 
     
     
  
 
 
	 00:46:10
     ◼
      
     ► 
     yeah it was the 9 point it was the 9.7 inch iPad Pro yeah yeah I'm looking at 
     
     
  
 
 
	 00:46:15
     ◼
      
     ► 
     photos there were four color options for the SE. Nice. Yeah, it's a really good take. 
     
     
  
 
 
	 00:46:24
     ◼
      
     ► 
     I'm taking a look at the pictures again because I don't see this phone, this design often, 
     
     
  
 
 
	 00:46:28
     ◼
      
     ► 
     right? It's a classic design. It still looks great. I mean, it's not the phone for me, 
     
     
  
 
 
	 00:46:34
     ◼
      
     ► 
     but I think it looks fantastic. And there's no camera bump. It's nice. It's flat. It's 
     
     
  
 
 
	 00:46:41
     ◼
      
     ► 
     a flat back as it should be on a phone and it can even capture 4K video. So I forget 
     
     
  
 
 
	 00:46:48
     ◼
      
     ► 
     that the SE is a modern phone. It's got Apple Pay, it's got 4K video, it's got no camera 
     
     
  
 
 
	 00:46:56
     ◼
      
     ► 
     bump. It looks really nice. It's the past of iPhone designs but that does not necessarily 
     
     
  
 
 
	 00:47:03
     ◼
      
     ► 
     mean that it's bad. So I agree, we should get a new SE. I don't want it but it's important 
     
     
  
 
 
	 00:47:10
     ◼
      
     ► 
     for people to have. So fingers crossed. Even though, I don't know, there's going to be 
     
     
  
 
 
	 00:47:15
     ◼
      
     ► 
     a March event in 2018, I have no idea. But yeah. 
     
     
  
 
 
	 00:47:18
     ◼
      
     ► 
     Maybe it'll be the iPhone SE and a Mac Mini. Just all the small things get updated. iPod 
     
     
  
 
 
 
	 00:47:25
     ◼
      
     ► 
     It'll be the grab bag event with SE2, Mac Mini, and AirPower. 
     
     
  
 
 
	 00:47:31
     ◼
      
     ► 
     Oh yeah, that thing. I've already forgot about it. 
     
     
  
 
 
	 00:47:34
     ◼
      
     ► 
     Don't call it that thing. It's awesome. I'm looking forward to AirPower. 
     
     
  
 
 
 
	 00:47:39
     ◼
      
     ► 
     The other day, actually, I think I tweeted this, 
     
     
  
 
 
	 00:47:41
     ◼
      
     ► 
     I got to the gym and I flipped over my AirPods case 
     
     
  
 
 
	 00:47:44
     ◼
      
     ► 
     and the LED didn't come on. 
     
     
  
 
 
	 00:47:46
     ◼
      
     ► 
     I was like, "Oh no." 
     
     
  
 
 
	 00:47:48
     ◼
      
     ► 
     So I pulled the earbuds out and the left one wouldn't pair 
     
     
  
 
 
	 00:47:52
     ◼
      
     ► 
     and the right one said it had 2% battery left. 
     
     
  
 
 
	 00:47:54
     ◼
      
     ► 
     I was like, "Oh no." 
     
     
  
 
 
	 00:47:56
     ◼
      
     ► 
     I didn't have any wired headphones with me. 
     
     
  
 
 
	 00:47:58
     ◼
      
     ► 
     And I stayed at the gym. 
     
     
  
 
 
	 00:48:03
     ◼
      
     ► 
     I didn't go home, even though the thought did cross my mind. 
     
     
  
 
 
	 00:48:06
     ◼
      
     ► 
     But I definitely just put them in 
     
     
  
 
 
	 00:48:07
     ◼
      
     ► 
     So it looked like I was listening to stuff. 
     
     
  
 
 
	 00:48:09
     ◼
      
     ► 
     So you know, people don't try to talk to you. 
     
     
  
 
 
	 00:48:11
     ◼
      
     ► 
     I don't know what that says about me as a person. 
     
     
  
 
 
	 00:48:14
     ◼
      
     ► 
     Maybe nothing good, but. 
     
     
  
 
 
	 00:48:15
     ◼
      
     ► 
     - Actually, a lot of people do that. 
     
     
  
 
 
	 00:48:17
     ◼
      
     ► 
     Remember when we were at Facebook two years ago, 
     
     
  
 
 
	 00:48:20
     ◼
      
     ► 
     and there was the vending machine with headphones 
     
     
  
 
 
	 00:48:24
     ◼
      
     ► 
     that you could get. 
     
     
  
 
 
	 00:48:26
     ◼
      
     ► 
     You could have used one of those at the gym. 
     
     
  
 
 
	 00:48:28
     ◼
      
     ► 
     - I know, oh man. 
     
     
  
 
 
	 00:48:29
     ◼
      
     ► 
     They're like, "100 bucks for AirPods? Ahh!" 
     
     
  
 
 
	 00:48:31
     ◼
      
     ► 
     Okay. - Sure, sign me up. 
     
     
  
 
 
	 00:48:33
     ◼
      
     ► 
     - Here's my credit card. 
     
     
  
 
 
 
	 00:48:37
     ◼
      
     ► 
     All the iPhone SE stuff comes in context 
     
     
  
 
 
	 00:48:41
     ◼
      
     ► 
     that KGI and others are reporting 
     
     
  
 
 
	 00:48:43
     ◼
      
     ► 
     that 2018's iPhones are gonna be bonkers. 
     
     
  
 
 
	 00:48:49
     ◼
      
     ► 
     So a second gen iPhone 10 with upgraded internals, 
     
     
  
 
 
	 00:48:53
     ◼
      
     ► 
     a 6.5 inch iPhone 10 Plus, 
     
     
  
 
 
	 00:48:56
     ◼
      
     ► 
     and then a cheaper LCD but still has Face ID, 
     
     
  
 
 
	 00:49:01
     ◼
      
     ► 
     6.1 inch screen and 
     
     
  
 
 
	 00:49:03
     ◼
      
     ► 
     assumably no 4.7 or old plus like I don't want to really get into this because it's all crazy and it's really early 
     
     
  
 
 
	 00:49:10
     ◼
      
     ► 
     But I just I just don't see apple giving up the 4.7 inch size 
     
     
  
 
 
	 00:49:15
     ◼
      
     ► 
     I feel like something in all this iphone reporting is is not landed quite yet. There's still something out here 
     
     
  
 
 
	 00:49:22
     ◼
      
     ► 
     That isn't quite fully formed in these reports. So I had a thought about this 
     
     
  
 
 
	 00:49:28
     ◼
      
     ► 
     This is just my theory, but it's the only way that in my brain I can reconcile these rumors. 
     
     
  
 
 
	 00:49:35
     ◼
      
     ► 
     My idea, and my question/theory is, if maybe the strategy of offering both the old design iPhone 8 
     
     
  
 
 
	 00:49:48
     ◼
      
     ► 
     and the futuristic iPhone X, if maybe that did not work out as Apple expected, or if maybe it's just 
     
     
  
 
 
	 00:49:55
     ◼
      
     ► 
     time to move on. I wonder if this could be a way to say within the same line, so 
     
     
  
 
 
	 00:50:03
     ◼
      
     ► 
     the same design, we now offer three options. There's iPhone X which will be 
     
     
  
 
 
	 00:50:11
     ◼
      
     ► 
     the "basic" one with the LCD. There's iPhone X Pro which will be the one we 
     
     
  
 
 
	 00:50:21
     ◼
      
     ► 
     have today with the OLED display and the bigger display also and an iPhone 10 plus which will 
     
     
  
 
 
	 00:50:31
     ◼
      
     ► 
     be you know the really top of the line model. 
     
     
  
 
 
	 00:50:35
     ◼
      
     ► 
     Yeah, $1300. 
     
     
  
 
 
	 00:50:40
     ◼
      
     ► 
     And I do wonder if maybe this is Apple's way of saying we don't want to cause any more 
     
     
  
 
 
	 00:50:48
     ◼
      
     ► 
     confusion, asking people to pick between the also new iPhone 8, which is a bigger number 
     
     
  
 
 
	 00:50:55
     ◼
      
     ► 
     than last year, so it must be new, but the also newer new iPhone X, and it's a way of 
     
     
  
 
 
	 00:51:05
     ◼
      
     ► 
     saying everything is new, but now you just choose whichever version you prefer. 
     
     
  
 
 
	 00:51:12
     ◼
      
     ► 
     I do also wonder if confusion could be just relocated somewhere else, which would be how 
     
     
  
 
 
	 00:51:19
     ◼
      
     ► 
     do you explain to people the differences between what looks like an iPhone X but as an LCD 
     
     
  
 
 
	 00:51:26
     ◼
      
     ► 
     and what looks like an iPhone X also but is OLED. So it seems to me like just the display 
     
     
  
 
 
	 00:51:31
     ◼
      
     ► 
     type wouldn't be enough to explain people how to tell the difference. 
     
     
  
 
 
	 00:51:36
     ◼
      
     ► 
     No way, man. People don't know the difference. 
     
     
  
 
 
	 00:51:38
     ◼
      
     ► 
     Exactly. But I have asked myself this question. Is this a way to simplify the decision for 
     
     
  
 
 
	 00:51:45
     ◼
      
     ► 
     people? Instead of having to say, "Do I want the old design, but it's the iPhone 8, so 
     
     
  
 
 
	 00:51:51
     ◼
      
     ► 
     it's still new, or do I want the iPhone X, which is super new, but it's also super expensive?" 
     
     
  
 
 
	 00:51:56
     ◼
      
     ► 
     Yeah, I don't know. It's all very confusing. 
     
     
  
 
 
	 00:51:59
     ◼
      
     ► 
     I still think that the iPhone Pro name is a great name and it should happen. 
     
     
  
 
 
	 00:52:04
     ◼
      
     ► 
     It is a good name. 
     
     
  
 
 
	 00:52:06
     ◼
      
     ► 
     But we all know, you know, we're gonna go back to the, I mean the 10 plus, it sounds 
     
     
  
 
 
 
	 00:52:11
     ◼
      
     ► 
     So I was holding a friend of mine, she has an iPhone 7 plus. 
     
     
  
 
 
	 00:52:18
     ◼
      
     ► 
     And she wants to wait until the 10 gets the plus version because she's so used to having 
     
     
  
 
 
	 00:52:23
     ◼
      
     ► 
     the big phone. 
     
     
  
 
 
	 00:52:25
     ◼
      
     ► 
     And I was holding her phone a few days ago and it looks, it still looks great. 
     
     
  
 
 
	 00:52:29
     ◼
      
     ► 
     I'm used to the iPhone 10. 
     
     
  
 
 
	 00:52:30
     ◼
      
     ► 
     I love the iPhone 10. 
     
     
  
 
 
	 00:52:31
     ◼
      
     ► 
     I think having the edge-to-edge design compensates for the smaller size, but I cannot wait until 
     
     
  
 
 
	 00:52:39
     ◼
      
     ► 
     I get the plus physical size, but it's an entire display. 
     
     
  
 
 
	 00:52:44
     ◼
      
     ► 
     Because I know I can use that phone. 
     
     
  
 
 
	 00:52:46
     ◼
      
     ► 
     I used that phone for a couple of years. 
     
     
  
 
 
	 00:52:48
     ◼
      
     ► 
     And I'm going to have an even bigger plus that has this edge-to-edge display. 
     
     
  
 
 
	 00:52:55
     ◼
      
     ► 
     That it's not physically bigger, but the experience gives me more room for apps and everything. 
     
     
  
 
 
	 00:53:00
     ◼
      
     ► 
     So I'm really looking forward to this phone. 
     
     
  
 
 
	 00:53:03
     ◼
      
     ► 
     That's really funny to me. 
     
     
  
 
 
	 00:53:05
     ◼
      
     ► 
     I too very recently held a 7 Plus a friend of mine has and I sort of had the opposite 
     
     
  
 
 
	 00:53:13
     ◼
      
     ► 
     reaction to you and I really liked the Plus. 
     
     
  
 
 
	 00:53:16
     ◼
      
     ► 
     But the X, because it's more or less hand-wavy, the Plus screen in the regular phone body 
     
     
  
 
 
	 00:53:23
     ◼
      
     ► 
     roughly, I was like I don't know if I, I don't want to see it, but I don't know if I could 
     
     
  
 
 
 
	 00:53:29
     ◼
      
     ► 
     Like it felt enormous. 
     
     
  
 
 
	 00:53:30
     ◼
      
     ► 
     part of it is just trickery that it has the chin and the forehead so it looks bigger than 
     
     
  
 
 
	 00:53:34
     ◼
      
     ► 
     it is. Yeah, I don't know. So I am very curious about an iPhone 10 plus, I would 
     
     
  
 
 
	 00:53:40
     ◼
      
     ► 
     definitely want to check one out. But I don't know right now if they were both on sale, 
     
     
  
 
 
	 00:53:45
     ◼
      
     ► 
     what I would do because I'm really happy with the 10 because I've gotten used to 
     
     
  
 
 
	 00:53:49
     ◼
      
     ► 
     this the more compact size. But you still like you said, get most of the benefits of 
     
     
  
 
 
	 00:53:53
     ◼
      
     ► 
     the plus screen. Now the one thing that I still think is inferior is the keyboard. I 
     
     
  
 
 
	 00:53:57
     ◼
      
     ► 
     I think the keyboard really benefits 
     
     
  
 
 
	 00:54:00
     ◼
      
     ► 
     from the width of the plus. 
     
     
  
 
 
	 00:54:01
     ◼
      
     ► 
     That is so true. 
     
     
  
 
 
 
 
	 00:54:04
     ◼
      
     ► 
     I guess we'll find out in September. 
     
     
  
 
 
	 00:54:07
     ◼
      
     ► 
     We should note that all these rumors and this speculation 
     
     
  
 
 
	 00:54:12
     ◼
      
     ► 
     is leading up to Apple's results, which are due tomorrow 
     
     
  
 
 
	 00:54:16
     ◼
      
     ► 
     for Q1 2018, I guess. 
     
     
  
 
 
 
	 00:54:21
     ◼
      
     ► 
     Which would be the holiday quarter, 
     
     
  
 
 
	 00:54:23
     ◼
      
     ► 
     the really big numbers. 
     
     
  
 
 
	 00:54:26
     ◼
      
     ► 
     And, you know, we've seen all these reports of... and I should tell you, this notion that 
     
     
  
 
 
	 00:54:33
     ◼
      
     ► 
     Apple is discontinuing, is canceling the iPhone X is everywhere. 
     
     
  
 
 
	 00:54:37
     ◼
      
     ► 
     I've had my girlfriend ask me if the iPhone X is being cancelled. 
     
     
  
 
 
	 00:54:41
     ◼
      
     ► 
     I've had my mom ask me what is going on with the iPhone X. 
     
     
  
 
 
	 00:54:45
     ◼
      
     ► 
     I've had friends saying, "Oh, don't you know Apple is discontinuing the iPhone X?" 
     
     
  
 
 
	 00:54:50
     ◼
      
     ► 
     So the narrative that Apple isn't selling the new phone well is something that happens 
     
     
  
 
 
	 00:54:56
     ◼
      
     ► 
     every year, but this year it's been everywhere in the news and people, like everybody I talk 
     
     
  
 
 
	 00:55:03
     ◼
      
     ► 
     to about the iPhone, they know that Apple is canceling the iPhone X, which is crazy, 
     
     
  
 
 
	 00:55:09
     ◼
      
     ► 
     but I do wonder if we're going to get any, I mean we have to, to get any kind of detail 
     
     
  
 
 
	 00:55:16
     ◼
      
     ► 
     from Apple tomorrow during the earnings call that they need to reply to these reports that 
     
     
  
 
 
	 00:55:24
     ◼
      
     ► 
     the iPhone X is being cancelled because it didn't sell as well as Apple was hoping. 
     
     
  
 
 
	 00:55:31
     ◼
      
     ► 
     My guess is, so we'll see the average selling price, and I think that'll be up a little 
     
     
  
 
 
	 00:55:36
     ◼
      
     ► 
     bit from where it's been showing that, you know, X's are in the mix. But I would not 
     
     
  
 
 
	 00:55:40
     ◼
      
     ► 
     be surprised if Apple doesn't take that report on like head-on and says no we're 
     
     
  
 
 
	 00:55:48
     ◼
      
     ► 
     not canceling demand is still strong we are still making this phone because it 
     
     
  
 
 
	 00:55:52
     ◼
      
     ► 
     is so and most of the time these stories come out and they sort of die off 
     
     
  
 
 
	 00:55:55
     ◼
      
     ► 
     because people understand that sometimes they come from people who are trying to 
     
     
  
 
 
	 00:55:59
     ◼
      
     ► 
     do things with the stock or I don't know that's the case this time but you know 
     
     
  
 
 
	 00:56:01
     ◼
      
     ► 
     there's all these factors right when you talk about the financial side of it that 
     
     
  
 
 
	 00:56:04
     ◼
      
     ► 
     I don't think either of us are fully capable of discussing intelligently but 
     
     
  
 
 
	 00:56:09
     ◼
      
     ► 
     It's very complicated. But this time, like you said, it is everywhere, man. It is everywhere and 
     
     
  
 
 
	 00:56:14
     ◼
      
     ► 
     It feels like Apple because it's their flagship. I think I would not be surprised 
     
     
  
 
 
	 00:56:21
     ◼
      
     ► 
     I should say if Tim Cook doesn't address that just directly 
     
     
  
 
 
	 00:56:24
     ◼
      
     ► 
     In like very plain language and they have done that sort of thing in the past addressing certain things 
     
     
  
 
 
	 00:56:30
     ◼
      
     ► 
     But uh, no, it's it's silly to think, you know, maybe you know 
     
     
  
 
 
	 00:56:35
     ◼
      
     ► 
     maybe it hasn't met their expectations or maybe the ASP hasn't moved and we'll 
     
     
  
 
 
	 00:56:39
     ◼
      
     ► 
     see that tomorrow you know to a degree and we'll have to wait for you know a 
     
     
  
 
 
	 00:56:44
     ◼
      
     ► 
     sim Kona and other other folks to really break it down but my guess is that the 
     
     
  
 
 
	 00:56:49
     ◼
      
     ► 
     iPhone 10 is selling fine I see them out in the world I also see a ton of eights 
     
     
  
 
 
	 00:56:54
     ◼
      
     ► 
     and eight pluses because I think the eight was different enough that people 
     
     
  
 
 
	 00:56:57
     ◼
      
     ► 
     who skip the seven are finally upgrading like I know a lot of people from the six 
     
     
  
 
 
	 00:57:01
     ◼
      
     ► 
     or the 6s to the 8 and I think their numbers are going to be huge 
     
     
  
 
 
	 00:57:06
     ◼
      
     ► 
     tomorrow but I don't think Apple's gonna let that rumor continue to float out 
     
     
  
 
 
	 00:57:10
     ◼
      
     ► 
     there. I think they're gonna say something directly. Yeah I hope so. 
     
     
  
 
 
	 00:57:14
     ◼
      
     ► 
     I want to see what the narrative, how they, you know, all 
     
     
  
 
 
	 00:57:21
     ◼
      
     ► 
     these analysts, how they react to a direct confirmation from Apple. So that 
     
     
  
 
 
	 00:57:26
     ◼
      
     ► 
     should be interesting. And the results are due tomorrow, so February 1st at... we talked 
     
     
  
 
 
	 00:57:33
     ◼
      
     ► 
     about this a few minutes ago, Stephen, what's the time again? It's at 11... my 11 p.m. in 
     
     
  
 
 
	 00:57:38
     ◼
      
     ► 
     Italy, which could... should be the 5 p.m. Eastern in the United States, but as usual, 
     
     
  
 
 
	 00:57:45
     ◼
      
     ► 
     the results, they come out 30 minutes before Apple does their earnings call when the market 
     
     
  
 
 
	 00:57:52
     ◼
      
     ► 
     closes you get a press release from Apple and you get a bunch of charts from 
     
     
  
 
 
	 00:57:57
     ◼
      
     ► 
     websites like Mac stories 512 six colors all the all the great websites we have 
     
     
  
 
 
	 00:58:03
     ◼
      
     ► 
     we have charts so we have numbers so we have different colors for numbers so 
     
     
  
 
 
	 00:58:07
     ◼
      
     ► 
     that should be fun should should be should be a real scene so we have we got 
     
     
  
 
 
	 00:58:14
     ◼
      
     ► 
     one more topic and it's a busy week I mean for the end of January like we're 
     
     
  
 
 
	 00:58:19
     ◼
      
     ► 
     We're not even talking about the government probing Apple about the battery thing. 
     
     
  
 
 
	 00:58:22
     ◼
      
     ► 
     There's still a bunch of stuff that we've had in our show notes that we keep pushing 
     
     
  
 
 
 
	 00:58:27
     ◼
      
     ► 
     It's been a very busy January. 
     
     
  
 
 
	 00:58:28
     ◼
      
     ► 
     Usually January is pretty slow when it comes to covering Apple, but they're keeping us 
     
     
  
 
 
 
	 00:58:34
     ◼
      
     ► 
     But we have one last sort of unusual topic. 
     
     
  
 
 
	 00:58:37
     ◼
      
     ► 
     But first, let me tell you about our final sponsor this week. 
     
     
  
 
 
	 00:58:41
     ◼
      
     ► 
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	 00:59:19
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     with taxes. I'm scanning a bunch of stuff and I can OCR it in PDF pen so I can 
     
     
  
 
 
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	 00:59:27
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     particular you can find and highlight all instances of a specific term in a 
     
     
  
 
 
	 00:59:31
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     document. Sometimes PDFs just need a small fix like correcting a typo and you 
     
     
  
 
 
	 00:59:36
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     can use PDF pen to sort that out as well. The feature is so handy it can save you 
     
     
  
 
 
	 00:59:40
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     from having to create entirely new PDF. 
     
     
  
 
 
	 00:59:43
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	 00:59:46
     ◼
      
     ► 
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	 00:59:49
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     ► 
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	 00:59:52
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	 00:59:58
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	 01:00:00
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	 01:00:03
     ◼
      
     ► 
     And this is great for presenting year-end documents or taxes 
     
     
  
 
 
	 01:00:06
     ◼
      
     ► 
     or that sort of stuff. 
     
     
  
 
 
	 01:00:08
     ◼
      
     ► 
     Like I said, I've been in the midst of paperwork 
     
     
  
 
 
	 01:00:10
     ◼
      
     ► 
     as a business owner and PDF/Pen has really come through for me as it always does. 
     
     
  
 
 
	 01:00:15
     ◼
      
     ► 
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	 01:00:18
     ◼
      
     ► 
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	 01:00:22
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	 01:00:24
     ◼
      
     ► 
     Go to Smilesoftware.com/podcast now to see what PDF/Pen could do for you. 
     
     
  
 
 
	 01:00:30
     ◼
      
     ► 
     That's Smilesoftware.com/podcast. 
     
     
  
 
 
	 01:00:33
     ◼
      
     ► 
     Thank you so much to PDF/Pen from Smile for their support of this show and Relay FM. 
     
     
  
 
 
	 01:00:39
     ◼
      
     ► 
     So Federico, we're preparing for the show this week, and you text me and saying, "I've 
     
     
  
 
 
	 01:00:44
     ◼
      
     ► 
     been using DuckDuckGo this year." 
     
     
  
 
 
	 01:00:47
     ◼
      
     ► 
     Or for, I don't know how long you said. 
     
     
  
 
 
	 01:00:48
     ◼
      
     ► 
     "I've been using DuckDuckGo." 
     
     
  
 
 
	 01:00:50
     ◼
      
     ► 
     And I know people who use it. 
     
     
  
 
 
	 01:00:52
     ◼
      
     ► 
     I think most of the people who use it, if I can paint with a broad stroke, do it because 
     
     
  
 
 
	 01:00:56
     ◼
      
     ► 
     they don't want to use Google for political or religious reasons. 
     
     
  
 
 
	 01:01:03
     ◼
      
     ► 
     But you use Google stuff often, you know. 
     
     
  
 
 
	 01:01:06
     ◼
      
     ► 
     But you're using DuckDuckGo on iOS for some very specific reasons that I found really 
     
     
  
 
 
	 01:01:10
     ◼
      
     ► 
     interesting. 
     
     
  
 
 
	 01:01:11
     ◼
      
     ► 
     So what has gone into this decision for you? 
     
     
  
 
 
	 01:01:14
     ◼
      
     ► 
     So I should note upfront that I haven't switched search engines because of privacy concerns 
     
     
  
 
 
	 01:01:24
     ◼
      
     ► 
     or because I think Google is creepy or because I feel like I'm being spied. 
     
     
  
 
 
	 01:01:29
     ◼
      
     ► 
     I understand that some people have these concerns, which are valid, but this is not my primary 
     
     
  
 
 
 
	 01:01:35
     ◼
      
     ► 
     I have been increasingly annoyed by how a Google Mobile search works and looks like 
     
     
  
 
 
	 01:01:42
     ◼
      
     ► 
     in Safari for iOS. I've had very specific complaints and problems that I will go through 
     
     
  
 
 
	 01:01:48
     ◼
      
     ► 
     right now. The first one, and really the most annoying one, which I cannot stand any longer, 
     
     
  
 
 
	 01:01:55
     ◼
      
     ► 
     is that every single time I search for something on Google with my iPhone, I get a location 
     
     
  
 
 
	 01:02:03
     ◼
      
     ► 
     prompt. I get a pop-up dialog that says "Google wants to use your location for results whatever". 
     
     
  
 
 
	 01:02:12
     ◼
      
     ► 
     I have tried to follow a bunch of tutorials over the past couple of years. Each one of 
     
     
  
 
 
	 01:02:19
     ◼
      
     ► 
     these guides offered a solution to get rid of these prompts. None of them worked. So 
     
     
  
 
 
	 01:02:25
     ◼
      
     ► 
     yes you can try to send me a link to a tutorial that promises to fix this problem. It will 
     
     
  
 
 
	 01:02:30
     ◼
      
     ► 
     not work. I have tried them all. So every time I open a Google search, I get this prompt 
     
     
  
 
 
	 01:02:36
     ◼
      
     ► 
     that I assume it's because I tried to use Google.com, but also the iPhone sees that 
     
     
  
 
 
	 01:02:42
     ◼
      
     ► 
     I'm in Italy. And basically I need to accept this prompt, then it reloads the page underneath. 
     
     
  
 
 
	 01:02:50
     ◼
      
     ► 
     So the results change before my eyes. And this is super annoying because I've been seeing 
     
     
  
 
 
	 01:02:56
     ◼
      
     ► 
     this prompt like 12 times a day. It's so annoying. The other issue that I have is that 
     
     
  
 
 
	 01:03:05
     ◼
      
     ► 
     there's a general weirdness due to AMP pages. So the Google AMP, the mobile format that 
     
     
  
 
 
	 01:03:14
     ◼
      
     ► 
     they're doing, it used to be that I could not copy the standard URLs of web pages. You 
     
     
  
 
 
	 01:03:24
     ◼
      
     ► 
     You know, Google was doing the google.com/amp/something. 
     
     
  
 
 
	 01:03:28
     ◼
      
     ► 
     But now that the links have been cleaned up, 
     
     
  
 
 
	 01:03:31
     ◼
      
     ► 
     I still get weird issues with, for example, 
     
     
  
 
 
	 01:03:36
     ◼
      
     ► 
     scrolling in these AMP pages. 
     
     
  
 
 
	 01:03:39
     ◼
      
     ► 
     Because Google, if whatever possible, 
     
     
  
 
 
	 01:03:41
     ◼
      
     ► 
     they try to default to loading the AMP version of a web page 
     
     
  
 
 
	 01:03:45
     ◼
      
     ► 
     that you open from Google Search. 
     
     
  
 
 
	 01:03:47
     ◼
      
     ► 
     Or for example, I often cannot swipe back from a Google AMP 
     
     
  
 
 
 
	 01:03:53
     ◼
      
     ► 
     if I try to swipe back from the left edge of the iPhone's 
     
     
  
 
 
	 01:03:57
     ◼
      
     ► 
     display, the gesture is like stuck. 
     
     
  
 
 
	 01:04:00
     ◼
      
     ► 
     Because I think the Google AMP, it does some weird stuff 
     
     
  
 
 
	 01:04:04
     ◼
      
     ► 
     to hijack the standard scrolling behavior of Safari. 
     
     
  
 
 
	 01:04:08
     ◼
      
     ► 
     And so sometimes not even swiping back works. 
     
     
  
 
 
	 01:04:11
     ◼
      
     ► 
     Or if it does, if swiping back works, 
     
     
  
 
 
	 01:04:14
     ◼
      
     ► 
     I go back to the main Google search page, 
     
     
  
 
 
	 01:04:17
     ◼
      
     ► 
     but I cannot swipe vertically anymore. 
     
     
  
 
 
	 01:04:19
     ◼
      
     ► 
     So I cannot scroll results for like two seconds. 
     
     
  
 
 
	 01:04:23
     ◼
      
     ► 
     should say it's a happy anniversary it's been a year since you were in the New York Times 
     
     
  
 
 
	 01:04:28
     ◼
      
     ► 
     oh really uh yelling about Google AMP well there'll be a link in the show notes nice um what else um 
     
     
  
 
 
	 01:04:35
     ◼
      
     ► 
     oh of course um there's I get constantly I get redirected to the from the google uh dot com 
     
     
  
 
 
	 01:04:44
     ◼
      
     ► 
     version which is the one that I want to use because for work I need to look up English 
     
     
  
 
 
	 01:04:48
     ◼
      
     ► 
     stuff all the time, I get redirected to the Google Italian version, which would be .it 
     
     
  
 
 
	 01:04:55
     ◼
      
     ► 
     for Italy. I don't want to use that. I do not want to, because whenever I type something 
     
     
  
 
 
	 01:05:00
     ◼
      
     ► 
     in English, but it goes to Google .it, it then says "do you mean to search for this?" 
     
     
  
 
 
	 01:05:07
     ◼
      
     ► 
     because it does not understand English, because it's the Italian version. So I do not want 
     
     
  
 
 
	 01:05:12
     ◼
      
     ► 
     to get redirected to the Italian version of Google search. And finally, something that 
     
     
  
 
 
	 01:05:17
     ◼
      
     ► 
     have been noticing over the past few months is sometimes when you tap on a Google search 
     
     
  
 
 
	 01:05:21
     ◼
      
     ► 
     result, you open the result and then if you go back, the result gets overlaid with related 
     
     
  
 
 
	 01:05:29
     ◼
      
     ► 
     suggestions. So like tiny rectangles containing related search queries for the result you 
     
     
  
 
 
	 01:05:36
     ◼
      
     ► 
     just tapped on. But if for example you go back and you, so let's say you search for, 
     
     
  
 
 
	 01:05:42
     ◼
      
     ► 
     I don't know, Doc Cow Tattoo on Google. 
     
     
  
 
 
	 01:05:46
     ◼
      
     ► 
     And you open a result, and you say, oh, this is pretty cool. 
     
     
  
 
 
	 01:05:49
     ◼
      
     ► 
     You go back, and you're back on the list of results. 
     
     
  
 
 
	 01:05:52
     ◼
      
     ► 
     And then you say, oh, man, I should have copied the link 
     
     
  
 
 
	 01:05:55
     ◼
      
     ► 
     to the web page. 
     
     
  
 
 
	 01:05:56
     ◼
      
     ► 
     You assume I should be able to tap and hold 
     
     
  
 
 
	 01:05:59
     ◼
      
     ► 
     on the title of the search result, 
     
     
  
 
 
	 01:06:02
     ◼
      
     ► 
     and I can copy the link. 
     
     
  
 
 
	 01:06:03
     ◼
      
     ► 
     But no, these suggestions, they overlay the result. 
     
     
  
 
 
	 01:06:07
     ◼
      
     ► 
     And you cannot see the result anymore unless you reload 
     
     
  
 
 
	 01:06:10
     ◼
      
     ► 
     the entire webpage. Which is just... I'm... this is too much man. Like, all these changes 
     
     
  
 
 
	 01:06:17
     ◼
      
     ► 
     and all this AMP stuff and the location prompts. This is just so annoying. It used to be so 
     
     
  
 
 
	 01:06:23
     ◼
      
     ► 
     simple and I don't mean to sound like a grumpy old guy. I'm all for change and new features. 
     
     
  
 
 
	 01:06:28
     ◼
      
     ► 
     But it's like... you were supposed to give me a car and now you're giving me this space 
     
     
  
 
 
	 01:06:34
     ◼
      
     ► 
     shuttle with all these controls and all these options. I just want a list of results. This 
     
     
  
 
 
	 01:06:39
     ◼
      
     ► 
     was your entire premise, Google, that I type something into the box and the box spits out 
     
     
  
 
 
	 01:06:43
     ◼
      
     ► 
     a bunch of results. And that, for me at least, that is not the case anymore because whenever 
     
     
  
 
 
	 01:06:48
     ◼
      
     ► 
     I type in something I am waiting that second wishing that either I don't get a location 
     
     
  
 
 
	 01:06:54
     ◼
      
     ► 
     prompt or I don't get a bunch of AMP pages or that I can scroll like a normal web page 
     
     
  
 
 
	 01:07:01
     ◼
      
     ► 
     and this is just too much. So like a couple of weeks ago I was like, you know, I know 
     
     
  
 
 
	 01:07:06
     ◼
      
     ► 
     Most people do this for political reasons. 
     
     
  
 
 
	 01:07:09
     ◼
      
     ► 
     I'm just going to try DuckDuckGo because of the design 
     
     
  
 
 
	 01:07:13
     ◼
      
     ► 
     and functionality. 
     
     
  
 
 
	 01:07:14
     ◼
      
     ► 
     I want what Google used to be three, four years ago 
     
     
  
 
 
	 01:07:18
     ◼
      
     ► 
     before they started doing all of this. 
     
     
  
 
 
	 01:07:22
     ◼
      
     ► 
     And it looks nice. 
     
     
  
 
 
	 01:07:25
     ◼
      
     ► 
     It's a list of search results with no AMP, no location prompt. 
     
     
  
 
 
	 01:07:30
     ◼
      
     ► 
     And yes, privacy is a plus for me. 
     
     
  
 
 
	 01:07:33
     ◼
      
     ► 
     For me personally, it's not the main reason 
     
     
  
 
 
	 01:07:36
     ◼
      
     ► 
     why I want to use this. 
     
     
  
 
 
	 01:07:38
     ◼
      
     ► 
     It's just the main functionality of a search engine. 
     
     
  
 
 
	 01:07:41
     ◼
      
     ► 
     I type something, I get a list of results. 
     
     
  
 
 
	 01:07:44
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     Sometimes I get those special fancy inline answers, 
     
     
  
 
 
	 01:07:49
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     like you can do calculations, 
     
     
  
 
 
	 01:07:51
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     you can do currency conversions, 
     
     
  
 
 
	 01:07:52
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     you can look up definition of words, 
     
     
  
 
 
	 01:07:55
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     which look awesome on DuckDuckGo. 
     
     
  
 
 
	 01:07:57
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     It's a really beautiful design. 
     
     
  
 
 
	 01:07:59
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     ► 
     You can get nerdy with DuckDuckGo. 
     
     
  
 
 
	 01:08:01
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     You can go into the settings, 
     
     
  
 
 
	 01:08:02
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     ► 
     you can change a bunch of preferences, you can switch themes, which is nice, I guess. 
     
     
  
 
 
	 01:08:09
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     ► 
     But honestly, it looks nicer. Still, and if you have any questions Steven, feel free to 
     
     
  
 
 
	 01:08:16
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     ► 
     ask me. I'm not a DDG expert, but I've been playing around with it. I fear that the... 
     
     
  
 
 
	 01:08:29
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     ► 
     I will still have to use Google for two things that I do all the time. It's not that I fear, 
     
     
  
 
 
	 01:08:37
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     ► 
     I'm begrudgingly using Google for two things. One of them is I use Google News results a 
     
     
  
 
 
	 01:08:46
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     ► 
     lot. And DuckDuckGo has a news tab in the search results, but it's not as, I don't want 
     
     
  
 
 
	 01:08:55
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     ► 
     see real time, but as effective as Google's. On Google I see a lot of news items, on Dr. 
     
     
  
 
 
	 01:09:04
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     ► 
     Go I often don't even see the news option at all. And the other one is the ability to 
     
     
  
 
 
	 01:09:11
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     ► 
     filter results by time. This is something that I do a lot on Google, if I'm looking 
     
     
  
 
 
	 01:09:16
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     ► 
     for something recent, I filter by the last 24 hours or the last month. This is something 
     
     
  
 
 
	 01:09:23
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     ► 
     that you can do if you tap on search tools on Google search. 
     
     
  
 
 
	 01:09:27
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     ► 
     And I think DuckDuckGo has the same option, but again, there are not as many results as 
     
     
  
 
 
	 01:09:36
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     ► 
     there are on Google. 
     
     
  
 
 
	 01:09:37
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     ► 
     The good news is DuckDuckGo has this feature called "bangs", which are basically a syntax 
     
     
  
 
 
	 01:09:45
     ◼
      
     ► 
     that allow you to redirect a search from DuckDuckGo to something else. 
     
     
  
 
 
	 01:09:51
     ◼
      
     ► 
     And this works both in the DuckDuckGo webpage, so if you actually type into the search field, 
     
     
  
 
 
	 01:10:00
     ◼
      
     ► 
     or if you set DDG as your default search engine in Safari, the bang syntax also works in the 
     
     
  
 
 
	 01:10:07
     ◼
      
     ► 
     Safari address bar. 
     
     
  
 
 
	 01:10:09
     ◼
      
     ► 
     So for example, if I know I need to look something up on Google, instead of opening DuckDuckGo 
     
     
  
 
 
	 01:10:15
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     ► 
     and then be like "oh man, I didn't find what I was looking for" 
     
     
  
 
 
	 01:10:19
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     ► 
     If I have a feeling that like, you know, maybe I'm gonna find this page on Google 
     
     
  
 
 
	 01:10:25
     ◼
      
     ► 
     I do, right away, in Safari, exclamation point G, which is the bang syntax for Google 
     
     
  
 
 
	 01:10:32
     ◼
      
     ► 
     and then I type in whatever it is that I'm looking for 
     
     
  
 
 
	 01:10:35
     ◼
      
     ► 
     and automatically DuckDuckGo goes to encrypted.google.com 
     
     
  
 
 
	 01:10:40
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     ► 
     which is the encrypted version of Google search 
     
     
  
 
 
	 01:10:42
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     ► 
     I don't know what encrypted means, it should be encrypted by default. 
     
     
  
 
 
	 01:10:46
     ◼
      
     ► 
     I guess there's a higher privacy level or something. 
     
     
  
 
 
	 01:10:49
     ◼
      
     ► 
     And it's a way to bypass DuckDuckGo and go straight to Google. 
     
     
  
 
 
	 01:10:55
     ◼
      
     ► 
     And there's the bank syntax, which I'm not super familiar with, but I know you can do 
     
     
  
 
 
	 01:11:00
     ◼
      
     ► 
     this kind of stuff for YouTube, for Amazon, for... 
     
     
  
 
 
	 01:11:04
     ◼
      
     ► 
     It's a way to save time, you know, with the custom syntax. 
     
     
  
 
 
	 01:11:09
     ◼
      
     ► 
     So basically, I'm happy so far. 
     
     
  
 
 
	 01:11:12
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     ► 
     looks cleaner. And I don't understand why Google is making it so hard for people to 
     
     
  
 
 
	 01:11:16
     ◼
      
     ► 
     use Google Search on their iPhones. It used to be so simple. It used to be so effective. 
     
     
  
 
 
	 01:11:22
     ◼
      
     ► 
     Like you type something, you get something back. But now they're hungry for all this 
     
     
  
 
 
	 01:11:27
     ◼
      
     ► 
     data and location and amp and all this custom stuff. And I'm just like, you know, Google, 
     
     
  
 
 
	 01:11:33
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     ► 
     I'm fine with your data collection policy. I'm fine with your type of company because 
     
     
  
 
 
	 01:11:39
     ◼
      
     ► 
     Usually I get a great service out of Gmail and the G Suite and all this other stuff, 
     
     
  
 
 
	 01:11:44
     ◼
      
     ► 
     but this is too much. This is basically unusable for me. So I'm just going to use something 
     
     
  
 
 
 
	 01:11:48
     ◼
      
     ► 
     Yeah, I haven't spent much time with Dot Dot Go, but I know it's powerful. I know that 
     
     
  
 
 
	 01:11:53
     ◼
      
     ► 
     Safari, Mobile Safari and Google are a super annoying combination. I get them too, here 
     
     
  
 
 
	 01:12:00
     ◼
      
     ► 
     in the US. I get that little pop-up. And as far as I can tell, nothing I've searched for 
     
     
  
 
 
	 01:12:05
     ◼
      
     ► 
     and found on the internet can make it stop. So there's that. But yeah, I think it's interesting. 
     
     
  
 
 
	 01:12:14
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     ► 
     Keep us posted on this. I'm curious if this is something that sticks long term or if you 
     
     
  
 
 
	 01:12:18
     ◼
      
     ► 
     end up being frustrated by something and going back. 
     
     
  
 
 
	 01:12:22
     ◼
      
     ► 
     I've heard from people that said I try to use DuckDuckGo because I like them, the design, 
     
     
  
 
 
	 01:12:30
     ◼
      
     ► 
     I liked the company, but ultimately I was constantly going back to Google, so I figured 
     
     
  
 
 
	 01:12:35
     ◼
      
     ► 
     maybe I should just switch back and accept Google for what it is. 
     
     
  
 
 
	 01:12:40
     ◼
      
     ► 
     So far, the things I'm looking for, like, I don't know, support documents from Apple 
     
     
  
 
 
	 01:12:48
     ◼
      
     ► 
     or developer pages on developer.apple.com, or old articles on Mac Stories or Dating Fireball. 
     
     
  
 
 
	 01:12:56
     ◼
      
     ► 
     I've been able to find those just fine. 
     
     
  
 
 
	 01:13:00
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     ► 
     I want to see how it goes. Maybe when I'm working on an article and I need to do a lot 
     
     
  
 
 
	 01:13:05
     ◼
      
     ► 
     of research, is that going to be a problem? So I'll keep you posted on how this goes. 
     
     
  
 
 
	 01:13:10
     ◼
      
     ► 
     But right now I'm making actions for drafts to launch search pages on DuckDuckGo. I'm making 
     
     
  
 
 
	 01:13:16
     ◼
      
     ► 
     workflows. I'm having fun as usual, but we'll have to see. When I need to look up a lot 
     
     
  
 
 
	 01:13:25
     ◼
      
     ► 
     stuff, old articles, old reference 
     
     
  
 
 
	 01:13:28
     ◼
      
     ► 
     material. Is that going to work for me? I 
     
     
  
 
 
	 01:13:30
     ◼
      
     ► 
     don't know, so we'll see. I think that 
     
     
  
 
 
	 01:13:32
     ◼
      
     ► 
     does it for this week. Feel good? Yeah. 
     
     
  
 
 
	 01:13:34
     ◼
      
     ► 
     I feel good. Yeah, I do. I do. I feel 
     
     
  
 
 
	 01:13:37
     ◼
      
     ► 
     refreshed, Steven. That's good. If you want to 
     
     
  
 
 
	 01:13:40
     ◼
      
     ► 
     find show notes for this week, you can 
     
     
  
 
 
	 01:13:42
     ◼
      
     ► 
     point your web browser to relay.fm/connected/178 
     
     
  
 
 
	 01:13:49
     ◼
      
     ► 
     The show notes are probably also in the app 
     
     
  
 
 
	 01:13:51
     ◼
      
     ► 
     you're using to listen to this, but 
     
     
  
 
 
	 01:13:53
     ◼
      
     ► 
     they're on the web if you need them there. 
     
     
  
 
 
	 01:13:54
     ◼
      
     ► 
     there's an email link there on the sidebar of the web page and then of 
     
     
  
 
 
	 01:13:58
     ◼
      
     ► 
     course you can find us all on Twitter. Myke is @imyke. Be sure to wish him a 
     
     
  
 
 
	 01:14:03
     ◼
      
     ► 
     happy birthday and tell him your favorite color. You can find Federico 
     
     
  
 
 
	 01:14:06
     ◼
      
     ► 
     there as @vititi and Federico of course writes @maxstories.net. You can 
     
     
  
 
 
	 01:14:13
     ◼
      
     ► 
     find me at 512pixels.net and 512pixels on YouTube and on Twitter I'm @ismh. 
     
     
  
 
 
	 01:14:19
     ◼
      
     ► 
     Thank you to our sponsors Squarespace, Anchor, and Smile. 
     
     
  
 
 
	 01:14:24
     ◼
      
     ► 
     And until next week, Federico, say goodbye. 
     
     
  
 
 
	 01:14:27
     ◼
      
     ► 
     - Adios, el chio.