188: A Better Thing Than a No Thing
00:00:00
◼
►
(upbeat music)
00:00:02
◼
►
From Relay FM, This is Connected,
00:00:10
◼
►
episode 188 is brought to you this week
00:00:13
◼
►
by Warby Parker, Casper, and Simple Contacts.
00:00:17
◼
►
I'm your host, Stephen Hackett,
00:00:18
◼
►
and I'm joined, as I am most weeks by my co-host,
00:00:21
◼
►
Mr. Michael Hurley, how are you?
00:00:23
◼
►
- Very well, Federico.
00:00:28
◼
►
That's what was coming out of my mouth. Hi Steven. Hi
00:00:33
◼
►
Federico's here too. Hey!
00:00:36
◼
►
I just wanted him to know. I felt like Federico was just really intrigued to know how I was feeling
00:00:42
◼
►
So I just thought I would give him that information immediately
00:00:45
◼
►
Do you often get Federico not confused in conversations? I sense man. Can't tell between them
00:00:50
◼
►
They're just fancy to me. They do sound very similar. Yeah
00:00:55
◼
►
So we have a bunch of topics this week in the keeping with how spring of 2018
00:01:01
◼
►
Has has been it's been a very busy week
00:01:04
◼
►
We have lots of stuff to talk about but first we need to talk about some follow-up and we're gonna start
00:01:09
◼
►
With snapchat, which is an app that young people use not just pictures to each other
00:01:14
◼
►
They'll use they use IG now. They don't use snapchat. I don't know. Can you I G that's what I know
00:01:20
◼
►
Exactly, because I wanted to show how young and hip I am. IG, they all use IG for their
00:01:27
◼
►
stories and the like, so you know, they don't use Snapchat anymore, but Snapchat has finally
00:01:34
◼
►
released the TrueDepth related stuff that was shown on stage during the iPhone X.
00:01:42
◼
►
In September.
00:01:43
◼
►
Yeah, in September. So this includes, I think it's three different filters that map to your
00:01:49
◼
►
face. It also does some portrait mode-y type stuff so it blurs out the background behind
00:01:54
◼
►
you. It's pretty impressive stuff. I do wonder why it took so long for them to release it
00:01:58
◼
►
though. But yeah, they're cool. Look at it this way. It took less time to do this than
00:02:04
◼
►
it is for AirPower to ship. That's true. That's true. You heard it here first. Snapchat, more
00:02:10
◼
►
effective company than Apple, according to Stephen Hackett. Don't quote me directly.
00:02:16
◼
►
tweet length quotes right there. But I like them. There's one that's like a wrestling
00:02:27
◼
►
thing, ultimate warrior. Looks cool, you know? I had nothing else to say on it. But you know,
00:02:32
◼
►
there you go. They're there if you want them. There's news in the Amazon Echo universe,
00:02:38
◼
►
a new service or new feature I guess called Intercom. So you can now ask your Echo to
00:02:44
◼
►
to make announcements to all of the other devices
00:02:48
◼
►
around the home, so I could be in my office, for instance,
00:02:51
◼
►
and ask the Amazon assistant to intercom,
00:02:56
◼
►
or I actually don't know what the command is,
00:02:58
◼
►
but then I could basically--
00:02:59
◼
►
- It's either tell everyone or broadcast,
00:03:02
◼
►
you could say one of those two things.
00:03:04
◼
►
- Okay, and then it's like ship-wide communication, right?
00:03:07
◼
►
So I can just be like the voice of God in my house
00:03:10
◼
►
to everyone inside with the other two echoes.
00:03:12
◼
►
- Or you can also say announce, so you can say announce,
00:03:14
◼
►
everyone or broadcast and it doesn't do what you would necessarily think that it would do,
00:03:19
◼
►
like it doesn't send your voice to the other devices. It's the echoes speak. So if you say
00:03:28
◼
►
like, "Hey Echo, announce that dinner is ready," then all of them will say, "Dinner is ready."
00:03:35
◼
►
I want my voice to be booming throughout my house.
00:03:37
◼
►
I don't know if you ever listened to, because I don't know if you could, if you knew, if I don't
00:03:43
◼
►
know if people know you can do this, but in the Amazon Echo app, right, there is a section
00:03:50
◼
►
where you can go through and it tells you what the device thinks that it heard, right?
00:03:55
◼
►
You can actually listen to the audio. You can press play and actually hear yourself.
00:04:02
◼
►
The microphone quality is no good, right? Like for human ears, obviously it's fine for
00:04:07
◼
►
robots, but like it sounds terrible. I actually think this is a better way of doing it.
00:04:13
◼
►
That feature, when you go back and listen to your recordings, it's almost like in
00:04:18
◼
►
video games when you find those old tapes, like those audio recordings from other characters,
00:04:24
◼
►
and you listen back and it's always such a crappy quality.
00:04:27
◼
►
I hate those things.
00:04:28
◼
►
Yeah, I know.
00:04:30
◼
►
Also there is something really weird about listening to the things that you say. It kind
00:04:37
◼
►
And it feels a bit creepy.
00:04:38
◼
►
It's sad, the podcaster.
00:04:39
◼
►
It's what you do for a living.
00:04:41
◼
►
No, no, no, no, no, no, no, no, no, no, okay, I need to...
00:04:45
◼
►
It sounds terrible to listen to my voice.
00:04:47
◼
►
It's horrible, horrific thing.
00:04:48
◼
►
No, but because it's like, when you're speaking to it, you're never expecting yourself to
00:04:55
◼
►
be like really heard.
00:04:57
◼
►
It kind of sounds weird to me, like when I listen to it, I don't know, it sounds strange.
00:05:01
◼
►
It just sounds very strange.
00:05:02
◼
►
Just, I don't know, try it out.
00:05:04
◼
►
If you think it's not strange, then great.
00:05:05
◼
►
Maybe I just don't like the sound of my own voice.
00:05:08
◼
►
For some reason, this is only rolling out
00:05:10
◼
►
to the US and Canada right now.
00:05:12
◼
►
I don't know what is wrong with Amazon.
00:05:15
◼
►
Like there are still features, like I can't get that.
00:05:18
◼
►
What was that new feature that was announced
00:05:19
◼
►
a couple of weeks ago,
00:05:21
◼
►
where you could do the followup thing, right?
00:05:23
◼
►
Where you can ask multiple things.
00:05:24
◼
►
I still don't have that.
00:05:25
◼
►
Like Amazon are creating this, they own the devices.
00:05:28
◼
►
Why do they not roll out internationally?
00:05:32
◼
►
I don't get it.
00:05:33
◼
►
I really don't understand.
00:05:34
◼
►
I had to wait like six months to get multiple timers.
00:05:37
◼
►
I just don't understand what they're doing over there.
00:05:42
◼
►
Come on Amazon, just sort it out.
00:05:44
◼
►
- I don't know.
00:05:45
◼
►
So we're gonna wrap up follow up talking about Apple Music.
00:05:50
◼
►
The service has officially hit 40 million users.
00:05:54
◼
►
That number had been floated, I think last week,
00:05:57
◼
►
as sort of a rumor, but it is sort of official now.
00:06:00
◼
►
And Apple has announced the promotion of Oliver Shucher.
00:06:07
◼
►
Shucher sounds fancy.
00:06:11
◼
►
I think it's just Shusa.
00:06:12
◼
►
- Is leading Apple Music worldwide, always on.
00:06:15
◼
►
And is the new Vice President of Apple Music
00:06:19
◼
►
and International Content.
00:06:21
◼
►
He's an Apple alum, he's worked on the App Store,
00:06:24
◼
►
iBooks, and podcast teams.
00:06:26
◼
►
And he's from some town called London.
00:06:29
◼
►
I don't know anyone who lives there.
00:06:31
◼
►
I think it's L'Andane, yeah it's French.
00:06:33
◼
►
L'Andane, yeah.
00:06:35
◼
►
They missed, in the copy and paste from this text document, it missed some of the accents.
00:06:39
◼
►
There's an apostrophe after the L, so it's L'Andane.
00:06:44
◼
►
L'Andane is island in French.
00:06:49
◼
►
So it's, yeah it's good, that's what it says.
00:06:51
◼
►
It's the little island is what it means, if you were to translate it.
00:06:56
◼
►
So he's from the little island and he played a key role in the Shazam acquisition, which
00:07:03
◼
►
isn't complete yet because #regulation but that's how he played a role in that.
00:07:08
◼
►
40 million users, there's a lot of users considering they're all paying.
00:07:12
◼
►
There's a lot of people man.
00:07:15
◼
►
That they're doing, I think they're doing a good job of like building that thing.
00:07:18
◼
►
Like Apple Music, I mean it's one of those things where it surprises me every time I
00:07:22
◼
►
see the number increasing because I wonder to myself how it's happening. Like why does
00:07:27
◼
►
it continue to increase? I don't really feel like Apple are specifically doing stuff. I
00:07:33
◼
►
guess it's just like maybe new people buying devices or just people opening the music app
00:07:38
◼
►
at a random time and being like "Yeah okay I'll sign up for this." Because it feels like
00:07:42
◼
►
that it's, I don't know maybe I'm missing it but I feel like it's not as heavily marketed
00:07:47
◼
►
as Spotify but maybe I'm in the wrong market for it or something right to not see the ads.
00:07:51
◼
►
I don't know.
00:07:52
◼
►
- Yeah, and to compare Spotify,
00:07:54
◼
►
so they just had their IPO last week,
00:07:58
◼
►
and they're filing paperwork disclosed
00:07:59
◼
►
that they had 71 million paying users at the end of 2017,
00:08:04
◼
►
which was up from 48 million in 2016.
00:08:08
◼
►
But remember, Spotify also has a free tier,
00:08:10
◼
►
and the free tier has 160 million people on it.
00:08:13
◼
►
So for Spotify--
00:08:15
◼
►
- I think that's why it surprises me, right?
00:08:17
◼
►
that Spotify have got 30 million more paying users,
00:08:22
◼
►
but Apple doesn't have a free tier for people to try it.
00:08:27
◼
►
So it's wild that they've gotten to 40 million so quickly.
00:08:30
◼
►
- They do have the trial, which is what,
00:08:31
◼
►
is it 30 days or is it still longer?
00:08:34
◼
►
- Yeah, but I think a lot of people understand
00:08:38
◼
►
that trials mean you're gonna get,
00:08:40
◼
►
you're in the system, right?
00:08:42
◼
►
Free is very different to trial, I think.
00:08:47
◼
►
But I think it's pretty impressive that they've gotten to this point, especially with Taylor
00:08:52
◼
►
Swift going back to Spotify.
00:08:55
◼
►
And Federico.
00:08:56
◼
►
Really, both of them.
00:08:58
◼
►
Did you go back because Taylor Swift left?
00:09:03
◼
►
Our management decided to go back to Spotify.
00:09:06
◼
►
There's some bad blood there, maybe.
00:09:09
◼
►
Is that a Taylor Swift quote from you?
00:09:12
◼
►
I'm as shocked as anyone.
00:09:15
◼
►
That's a reference.
00:09:16
◼
►
I just thought that was... wow. I mean, look at you!
00:09:21
◼
►
Steven, that's uh... you know music. That's uh...
00:09:28
◼
►
Not made by really sad bands from the early 2000s.
00:09:31
◼
►
I just assumed that you only listened to the Beatles. Because, you know, old Apple.
00:09:38
◼
►
I'm surprised. Congratulations.
00:09:41
◼
►
Myke, can we end this?
00:09:44
◼
►
Yeah we most certainly can. Today's show is brought to you by Warby Parker, quality
00:09:49
◼
►
eyewear at a fraction of the usual prices. Warby Parker was founded by four
00:09:54
◼
►
friends who believed your glasses shouldn't cost more than your iPhone
00:09:57
◼
►
does. They've cut out the middleman so they can sell directly to you in store
00:10:00
◼
►
and online. This means that Warby Parker are able to provide high quality, good
00:10:05
◼
►
looking prescription frames at a much fairer price. If you're looking online
00:10:10
◼
►
online and thinking "I don't know about this online glasses buying thing"
00:10:15
◼
►
Warby Parker have made it so easy because they have a free home try on program.
00:10:20
◼
►
You can order five pairs of glasses and try them on for five days with no obligation to
00:10:26
◼
►
It doesn't cost you anything.
00:10:27
◼
►
Shipping is free.
00:10:28
◼
►
They even include a prepaid return shipping label as well.
00:10:31
◼
►
So you can go on their website, pick a bunch of frames and then when you've found your
00:10:35
◼
►
favourite pair they can even call your doctor for you if you're not even sure what your
00:10:38
◼
►
prescription is.
00:10:39
◼
►
make it more simple. Warby Parker frames start at $95 for their glasses including prescription
00:10:45
◼
►
lenses that all have an anti-glare and anti-scratch coating. Not only that, but every pair you
00:10:52
◼
►
buy Warby Parker will distribute a pair of glasses to someone in need. So as well as
00:10:57
◼
►
looking fancy fresh, you're also doing something great for someone else in the world.
00:11:02
◼
►
Now Mr Steven Hackett, I know that you did the home try on recently and I've seen that
00:11:06
◼
►
you've had some super cool looking frames
00:11:08
◼
►
in your YouTube videos.
00:11:09
◼
►
- Yeah, so you do the, you know, you pick five
00:11:12
◼
►
and they mail them to you, and then you have
00:11:14
◼
►
the hard decision of seeing which one you wanna go with.
00:11:17
◼
►
And so, for me, I tried them on for my whole family,
00:11:20
◼
►
we did like a fashion show,
00:11:22
◼
►
I was very self-conscious about that.
00:11:23
◼
►
Took pictures, put them on Instagram,
00:11:25
◼
►
because I'm a youth and people voted,
00:11:26
◼
►
and it's just a lot of fun to like--
00:11:28
◼
►
- IG. - Go through that,
00:11:29
◼
►
'cause when you normally pick out glasses,
00:11:31
◼
►
like in the eye doctor's office or something,
00:11:33
◼
►
like you're alone, right,
00:11:34
◼
►
like you're trying to like FaceTime your partner
00:11:36
◼
►
and they don't answer and then you're just like
00:11:37
◼
►
left to make a decision alone, which is horrifying.
00:11:41
◼
►
And so Warby Parker makes that sort of a family affair,
00:11:44
◼
►
you know, talk to people in your life
00:11:45
◼
►
and pick something as a group, lots of fun.
00:11:48
◼
►
- Listeners of this show can go to warbyparker.com/connected
00:11:51
◼
►
and order a free home try-on kit today.
00:11:54
◼
►
Once you've done that, check out the Warby Parker app.
00:11:56
◼
►
They've built an awesome home try-on companion,
00:11:59
◼
►
which lets you create a quick video
00:12:00
◼
►
of you wearing all the frames
00:12:02
◼
►
so your family and friends can help you choose, right?
00:12:04
◼
►
you can have even a virtual fashion show if you want. And this is pretty friggin awesome.
00:12:09
◼
►
If you have an iPhone X, you can use their brand new "Find Your Fit" feature. It uses
00:12:14
◼
►
the TrueDepth camera to map and measure key facial features, then it will recommend around
00:12:20
◼
►
12 frames that they believe will best fit your face. The process is seamless and takes
00:12:25
◼
►
just a few seconds. I just think if you have an iPhone X, just try this out anyway, just
00:12:30
◼
►
for funsies. It's time to upgrade your glasses experience. Go to warbyparker.com/connected
00:12:35
◼
►
to order your free home try on today. Thank you so much to Warby Parker for their support
00:12:40
◼
►
of this show.
00:12:41
◼
►
So there is a new red iPhone rumored on Sunday. Came out Monday. There's a MKBHD unboxing
00:12:50
◼
►
which you can go and watch which includes just some great sounds of plastic being peeled
00:12:55
◼
►
off of phones which is one of just my favorite sounds in the world. You know that little
00:12:59
◼
►
like sound that it makes. And so here we go, right? So this is, we've had this a few times
00:13:05
◼
►
now, I think once before with the iPhone 7, they did a product red, so you know, money
00:13:11
◼
►
goes for AIDS research from the sale of these products and people get to get a nice new
00:13:16
◼
►
red iPhone, right? It's pretty cool.
00:13:19
◼
►
It is pretty cool, yeah. I just, I just wonder why you don't do this earlier, like in September.
00:13:27
◼
►
if you could choose between a black iPhone, gold iPhone, silver iPhone, and red iPhone.
00:13:33
◼
►
I think a lot more people would buy the red ones.
00:13:35
◼
►
I don't wanna, I almost don't wanna say this, but maybe that's exactly why Apple may not
00:13:43
◼
►
want to do this because there would be a lot of money that goes to research. Which, I mean,
00:13:49
◼
►
it's a noble effort and I applaud Apple for doing this. But if you really care about it,
00:13:55
◼
►
then why not do it in the window of maximum exposure to new customers? And maybe that's
00:14:03
◼
►
exactly the answer I'm looking for.
00:14:05
◼
►
Yeah, I think it could be one of two things. One is the money that they don't want to give
00:14:10
◼
►
away. They want to give away some money, but not all the money. And the other, that maybe
00:14:15
◼
►
from a design perspective, they prefer their colors. Right? And they want people to have
00:14:21
◼
►
the colours that they think are the best, rather than adding in red, which is maybe
00:14:25
◼
►
not the colour Apple would necessarily think was the best for their products.
00:14:29
◼
►
You know, like there's no iPhone X, right?
00:14:32
◼
►
Which, and why is that?
00:14:33
◼
►
Like maybe they think that it doesn't look as good, or maybe they don't, you know,
00:14:37
◼
►
they want the X to remain this like premium thing, which can only be like silver and black
00:14:41
◼
►
because it's fancy and premium and grown up, right?
00:14:44
◼
►
Like I don't know, you know?
00:14:45
◼
►
But there's definitely something weird about the fact that they do this, and they do it
00:14:50
◼
►
Did they do it, is there like a World AIDS Day or something that they do it in conjunction
00:14:59
◼
►
It's in December.
00:15:00
◼
►
I looked it up.
00:15:01
◼
►
So yeah, it's not even related to that, right?
00:15:03
◼
►
Like I would get it if that was the reason.
00:15:05
◼
►
I think the answer is as cynical as it seems.
00:15:08
◼
►
They want to prop up mid-cycle iPhone sales.
00:15:10
◼
►
Like I don't know how many people have gotten to buy this.
00:15:12
◼
►
I've only seen one red iPhone 7 out in the wild, but it is mid-cycle.
00:15:18
◼
►
I think actually this week may even start the new quarter for Apple.
00:15:23
◼
►
I'm not positive about that, but it's mid-cycle.
00:15:26
◼
►
And if you can get some people in the door to buy a phone in a cycle that's generally
00:15:30
◼
►
slower then that's not a bad thing from Apple's perspective.
00:15:34
◼
►
I mean, that's cynical, but I kind of think that's what's going on.
00:15:37
◼
►
You know, but that's like little column A, little column B, right?
00:15:40
◼
►
Like it helps you business-wise and also helps the world.
00:15:43
◼
►
Oh sure, yeah.
00:15:44
◼
►
Whilst I agree that it's a cynical take, I know that you're not saying this, but it's
00:15:48
◼
►
still a better thing than a no thing.
00:15:51
◼
►
Oh, yeah, yeah, yeah.
00:15:52
◼
►
It's better that they do this and get something out of it than not do it at all.
00:15:55
◼
►
So it's like little column A, little column B, right?
00:16:00
◼
►
They could just give all their money to AIDS research, but that's not how it works, right?
00:16:04
◼
►
That's not how these things work.
00:16:05
◼
►
They partner with this company, they create a thing, it's like a limited edition, people
00:16:10
◼
►
Product Red has been around for like, wow, pretty much as long as I've been interested
00:16:15
◼
►
in Apple products.
00:16:16
◼
►
Like, all the iPod Nanos and stuff used to come in these colors.
00:16:20
◼
►
So you know, it's a cool thing, but I do agree that I think this just comes down to the fact
00:16:25
◼
►
of like, I would like more colors.
00:16:31
◼
►
Just in general, I think that would be really nice.
00:16:35
◼
►
I haven't, you know, I just don't have any real belief or hope that they're going to
00:16:43
◼
►
branch outside of the colored aluminum that we have right now.
00:16:47
◼
►
Yeah, I mean, if you look at the like that, that video MKBHD did, the red looks incredible.
00:16:52
◼
►
And I'm looking forward to going and seeing it in the store.
00:16:55
◼
►
Like that would be so great to have that level of saturation in a green or a blue, you know,
00:17:01
◼
►
know that I've got the 5c phones here and like they're beautiful but they're
00:17:06
◼
►
sort of they're a little washed out they're not as vibrant as these are I
00:17:09
◼
►
agree with you I wish Apple would do it because I think it would be it would be
00:17:13
◼
►
a lot of fun however at the same time for me I always have a case so the color
00:17:18
◼
►
of the phone doesn't really make a difference in the long run any that's
00:17:21
◼
►
the huge like other side of this that most people by far have have a case on
00:17:27
◼
►
their phone and Apple does keep those colors refreshed I feel like Apple would
00:17:30
◼
►
have to make clear cases if they made colored phones.
00:17:36
◼
►
Or punch holes in them. That would also be kind of cool.
00:17:39
◼
►
Yeah, yeah, that's how you do it. That's how you show off the color. Just put a bunch of
00:17:42
◼
►
holes in a really awkward place. There'll be a link to my 5C video in the
00:17:45
◼
►
show notes. Go watch it. Of course there will. Yeah, we can put that
00:17:49
◼
►
in there too. But yeah, this red one, it's more bright. It's definitely more bright than
00:17:53
◼
►
the last one because it's not the anodized aluminium, which is typically just darker
00:17:57
◼
►
anyway because of the process. But it does it does look pretty nice, I've got to say.
00:18:01
◼
►
It's pretty nice. Steven, do you want to break down some Mac Pro news?
00:18:06
◼
►
I do. So this is at this point now like a week old. So the gist of it, I'm sure everyone's
00:18:12
◼
►
heard is that Matt Pansarino over at TechCrunch got invited out to Apple's campus and sort
00:18:18
◼
►
of like a part two of the Mac roundtable last year kind of got a status update on the Mac
00:18:24
◼
►
Pro and the highlights here are it's a 2019 product that's a direct quote from
00:18:29
◼
►
from Apple it's not going to be this year I think we had even said on this
00:18:33
◼
►
show I kind of thought it would be previewed at WWDC and then at least at the
00:18:37
◼
►
end of this year not true 2019 so that is what it is and I think they wanted to
00:18:43
◼
►
clear that air for two reasons one you don't want people grumbling at WWDC given
00:18:47
◼
►
the bad news now they're over it by June and they even addressed this directly in
00:18:51
◼
►
a quote saying, we have a lot of customers who are debating buying an iMac Pro. And if
00:18:58
◼
►
they should wait for a Mac Pro or not, and that's a clear signal to those users, if you
00:19:02
◼
►
need something now, the iMac Pro is your only option for you know, at least at least until
00:19:08
◼
►
sometime in 2019. So that's fair. I'm glad Apple communicated that because if, if this
00:19:14
◼
►
keynote in June, came and went with no Mac Pro conversation, like lots of people would
00:19:21
◼
►
be talking about that. And now we talk about it in April, and we don't talk about in June,
00:19:26
◼
►
and we can talk about new stuff in June. So it makes lots of sense. The thing I want to talk to
00:19:31
◼
►
you about is the is a like, why is this process takes so long? But be the the creation and then
00:19:40
◼
►
the disclosure of what Apple is calling a pro workflow team. So we'll get to that in a second.
00:19:46
◼
►
But why is this taking so long?
00:19:49
◼
►
There's a lot of feeling on Twitter,
00:19:51
◼
►
and including in our follow-up email,
00:19:54
◼
►
why can't they just put Xeons in a box?
00:19:56
◼
►
Take the iMac Pro, put it in a box, put some PCI slots in it,
00:20:01
◼
►
and ship it.
00:20:02
◼
►
You can build a PC very easily.
00:20:03
◼
►
Why can't Apple just build a box that runs Mac OS?
00:20:07
◼
►
I think that's a fair question, and I'm
00:20:09
◼
►
curious what you all think about that.
00:20:14
◼
►
Gotta be proud of the things you're putting out there and whilst I understand people want
00:20:20
◼
►
Just raw power Apple are never gonna give you that in something that they haven't designed and made special in their own way
00:20:27
◼
►
They're just not gonna do it right like and I understand that people might want it
00:20:31
◼
►
But for now, they'll just tell you and I guess there's part of this is why they are telling if you want power by an I'm a pro
00:20:39
◼
►
Because you got some time.
00:20:41
◼
►
And I think, and I like that they came out and kind of said that, that they were thinking
00:20:45
◼
►
they wanted to protect people that were trying to make purchase decisions.
00:20:48
◼
►
But that's what they'll tell you until they have something that they're proud of to put
00:20:52
◼
►
on a poster.
00:20:54
◼
►
Like Apple is the biggest company in the world, right?
00:20:57
◼
►
If they released a black box that had all the power in it, that'd be creamed in the
00:21:03
◼
►
press, right?
00:21:05
◼
►
For this ugly thing.
00:21:06
◼
►
Like it doesn't matter who it's for.
00:21:07
◼
►
It doesn't matter who it's for. Like everyone would find out about the fact that Apple's
00:21:12
◼
►
not innovating anymore. They can't even make a desktop machine anymore. Like they can't
00:21:16
◼
►
afford to do that because of the wider impact that I think like a really horrifically boring
00:21:22
◼
►
looking product would have on them.
00:21:23
◼
►
Yeah, I think that's fair.
00:21:25
◼
►
Yeah. So I read this story and I was listening to a few podcasts that covered the news of
00:21:32
◼
►
this pro workflow team and I don't have any thoughts I don't I don't have any particular
00:21:40
◼
►
opinion about the Mac Pro itself I did want to talk about the concept of the pro workflow
00:21:47
◼
►
team and the idea that they called a bunch of people to work at Apple and these people
00:21:52
◼
►
all use you know Mac computers too for advanced video editing and
00:22:01
◼
►
you know, all these other tasks that Apple has identified as pro tasks. And in reading this
00:22:07
◼
►
story on TechCrunch I felt this strange sort of dissonance in terms of marketing from the same
00:22:15
◼
►
company that sells an iPad Pro to say our pro workflow team is all about macOS. And I'm gonna
00:22:23
◼
►
be that guy, of course, who says you can also do pro things on iOS. So why is the pro workflow team
00:22:29
◼
►
Mac only or Mac most of the time at least. It seems like it's not really a pro workflow team
00:22:39
◼
►
but almost like a team of consultants that they hired to tell them what they should do for the
00:22:45
◼
►
Mac Pro. But to call it like a pro workflow team, so this umbrella term that should include iOS,
00:22:53
◼
►
should include, you know, the iPad Pro, which has "Pro" in the name, but seem to be mostly
00:22:59
◼
►
focused on MacOS and this new computer. It should be called really the MacPro team at
00:23:05
◼
►
this point, or the MacPro Consultant, you know?
00:23:08
◼
►
A couple things. One, like, I don't... I would hope, and maybe we give them the benefit of
00:23:14
◼
►
the doubt, maybe we don't, that Apple does have a group pushing the boundaries of iOS
00:23:20
◼
►
in the way that this team is helping them with the Mac Pro.
00:23:23
◼
►
But if you look at the type of tasks
00:23:25
◼
►
that this computer is built for,
00:23:28
◼
►
same thing that iMac Pro is built for,
00:23:29
◼
►
audio production, video production,
00:23:31
◼
►
rendering, 3D graphics, AR and VR development,
00:23:36
◼
►
very little of that happens on iOS.
00:23:39
◼
►
I'm not saying that it can't,
00:23:40
◼
►
or I'm not saying that it won't in the future,
00:23:43
◼
►
but if you're talking about people who buy
00:23:46
◼
►
$10,000 computers to make movies on,
00:23:49
◼
►
they're just not gonna use an iPad, at least at this point.
00:23:52
◼
►
And I think that the consumer,
00:23:55
◼
►
like the professional, excuse me,
00:23:58
◼
►
the professional market that does still use Apple products
00:24:02
◼
►
for this stuff, and Apple's lost ground there
00:24:03
◼
►
over the last few years,
00:24:05
◼
►
that the Mac is their tool of choice,
00:24:08
◼
►
because as great as the iPad Pro is,
00:24:11
◼
►
and as great as some apps on it are,
00:24:13
◼
►
there's nothing even close to what you can do
00:24:15
◼
►
in something like Adobe Premiere or Adobe After Effects.
00:24:19
◼
►
That just doesn't exist on iOS.
00:24:21
◼
►
And so if you need those tools,
00:24:23
◼
►
you choose between a Mac and a PC.
00:24:26
◼
►
And Apple only builds one of those.
00:24:28
◼
►
So I think to a degree, you're complaining about something
00:24:32
◼
►
that is sort of a fixed entity, at least now.
00:24:36
◼
►
Now, will the iPad get there in the future?
00:24:38
◼
►
I really think it will.
00:24:39
◼
►
But at this point at least, if you are one of these
00:24:45
◼
►
really high-end professionals, the Mac or PC is your only option because the iPad isn't
00:24:52
◼
►
It may be there for other types of professional work, and you are the king of that, but in
00:24:58
◼
►
what they are talking about in this article and what this machine is really designed for,
00:25:02
◼
►
the iPad is just not really an option.
00:25:06
◼
►
Just feels strange to me, I suppose, that both platforms are called Pro, Mac Pro, iMac
00:25:13
◼
►
Pro, and iPad Pro.
00:25:14
◼
►
It's right there in the name.
00:25:15
◼
►
I didn't choose the name, Apple did, but only one of them gets the special team.
00:25:20
◼
►
Well I don't think this team would exist if they weren't building this computer, right?
00:25:27
◼
►
So it's a MacPro consultant team.
00:25:30
◼
►
They have said that this team is also working on all lines of professional Macintosh, right?
00:25:35
◼
►
So like the iMacPro and the MacBook Pro will also, like this team will feed into it.
00:25:41
◼
►
I do have two potential counter points for you Federica.
00:25:45
◼
►
I think point one is a problem that I can see and I know a lot of people have felt depending
00:25:51
◼
►
on what type of work they do.
00:25:53
◼
►
It is who Apple considers to be a creative professional and the type of work a creative
00:25:58
◼
►
professional does is very constrained to the Mac.
00:26:03
◼
►
So 3D animation, like all the things that you mentioned, like 3D animation, audio creation
00:26:09
◼
►
like music, film editing and stuff like that. All of that stuff is better suited to the
00:26:14
◼
►
Mac. There are a lot of creative professionals that Apple have not chosen to reference and/or
00:26:24
◼
►
potentially hire to work with to get their opinions on this. You know, like, I know especially
00:26:29
◼
►
in our community, a lot of developers are like, "Well, okay, like, I am a professional
00:26:33
◼
►
who uses Macintosh. Do we not look at what my concerns are? Like, is it just people that
00:26:38
◼
►
use Final Cut and not people that use Xcode. Right? So like, I think that one of the reasons
00:26:44
◼
►
that this team seems to only be publicly working on stuff that's going to go for the Mac is
00:26:49
◼
►
that the use cases Apple have chosen to focus on are typically Mac-focused use cases. My
00:26:55
◼
►
other thought is Apple hired these people, I think, because they had to agree that they
00:27:03
◼
►
they didn't know what they were doing. Right? Like they needed to hire these people because
00:27:08
◼
►
they clearly felt like they had been doing wrong to the people using those machines because
00:27:13
◼
►
everything they did was not making them happy. My thought is maybe they don't feel that way
00:27:20
◼
►
with iOS. Like Apple feel like they've got that under control. Because like if you look,
00:27:27
◼
►
everything that they've done for professional iPad users by and large over the last couple
00:27:32
◼
►
of years has made that community more happy. So that would be my feeling is like they maybe
00:27:40
◼
►
Apple felt like they'd lost their way for Mac professionals in a way that they haven't
00:27:43
◼
►
for iOS professionals or at least they feel like they have a better roadmap for iOS professionals
00:27:48
◼
►
on their own without needing external assistance. So they brought in the pro workflow team for
00:27:53
◼
►
the Mac because they're just potentially a more complex area anyway trying to understand
00:27:59
◼
►
how these people work and that maybe they just didn't have a clear enough roadmap
00:28:04
◼
►
because everything they have been doing has been upsetting the professional community of the Mac.
00:28:09
◼
►
Yeah, so it's either that they think they're doing okay in terms of addressing the pro
00:28:15
◼
►
customer on iOS and so they need the extra help for the Mac or they call it an iPad Pro
00:28:24
◼
►
but they don't really think it's a pro machine in the same way that the Mac can be, which
00:28:30
◼
►
is true, but...
00:28:31
◼
►
It's a different kind of professional, and I think that the type of professional on the
00:28:37
◼
►
Mac is a more complex, have more complex needs.
00:28:41
◼
►
You know, a professional iPad user, by and large, means someone who uses iOS to do work,
00:28:49
◼
►
And that work is typically like email and spreadsheets and documents and that kind of
00:28:55
◼
►
stuff, which is, I think by and large, pretty much taken care of and is getting stronger
00:29:03
◼
►
in a way that maybe the Mac has not been recently.
00:29:08
◼
►
You can see that difference in Apple's own tools, right?
00:29:11
◼
►
So something like iMovie on the iPad is, it has a set of tools and if what you need to
00:29:18
◼
►
build fits in those tools, that's great. But if you need something like Final Cut or Adobe Premiere,
00:29:24
◼
►
you know, Apple hasn't brought Final Cut to the iPad yet. They still see a distinction between
00:29:31
◼
►
what the devices are sort of geared toward what their strengths are, you know, something like
00:29:36
◼
►
Final Cut benefits from having a big 27 inch display and a keyboard and a trackpad. And maybe
00:29:42
◼
►
they haven't worked out a way to make that really work on the iPad. I don't know the specifics. But
00:29:47
◼
►
I think even in the way Apple treats the pro products, they see a distinction in the type
00:29:52
◼
►
of pro users that gravitate toward each one.
00:29:55
◼
►
I don't think that means that you know, one is up and one is down in their view.
00:30:00
◼
►
But I think Myke does have a point that I think they are fully aware at this point.
00:30:04
◼
►
I think that's what led them to this roundtable a year ago, that their Mac, pro Mac professional
00:30:11
◼
►
especially in the creative industries, were hurting.
00:30:15
◼
►
And I have some frustration this machine is taking so long,
00:30:20
◼
►
but in seeing that they have put this team together,
00:30:23
◼
►
and that they're working on actual projects,
00:30:27
◼
►
and producing actual content,
00:30:29
◼
►
and seeing how it all fits together,
00:30:31
◼
►
that I find encouraging, because Apple at least
00:30:34
◼
►
is finally listening to what those users need.
00:30:39
◼
►
- So we have no idea what teams exist inside of Apple.
00:30:42
◼
►
Like, Matt Panzorino makes reference to the fact,
00:30:45
◼
►
this fact in the article, right,
00:30:46
◼
►
that this team has existed for quite a while now,
00:30:49
◼
►
but now they're choosing to share it.
00:30:51
◼
►
So this is just an example of like,
00:30:53
◼
►
who knows what type of teams
00:30:56
◼
►
are working on different platforms, right?
00:30:57
◼
►
Like, there literally could be an iPad Pro workflow team
00:31:01
◼
►
for all we know, but they just don't feel the need
00:31:03
◼
►
to share it because it's not required.
00:31:05
◼
►
- And they're trying to build a case right now
00:31:07
◼
►
of, we are listening, they are trying to make it right, which is the whole reason they disclosed
00:31:11
◼
►
it. So I don't think they're...
00:31:13
◼
►
And honestly, like, if they do have some kind of professional iPad advancement team, now
00:31:18
◼
►
is the wrong time to share that. Right? You share that information right now, and it's
00:31:23
◼
►
like more fuel to the fire that they're just going to kill the bank. Which I think right
00:31:27
◼
►
now is not, is not what Apple want to put out into the world, right? Like, I think that
00:31:33
◼
►
right now they are laying the groundwork for everything we were talking about last week and
00:31:37
◼
►
we'll continue talking about for the next couple of months right transitions and one of the best
00:31:42
◼
►
ways to start this transition is to try and make sure that Mac customers are comfortable right like
00:31:50
◼
►
because as soon as you start doing something where you're making the Mac more iOS-y it's gonna it's
00:31:57
◼
►
gonna make a lot of people uncomfortable so laying the groundwork now to show that the Mac is being
00:32:03
◼
►
is in good hands and being taken care of is a very important thing that Apple need to do.
00:32:07
◼
►
So, you know, if I'm working there, it's like how much stuff can we do right now to make sure that
00:32:13
◼
►
our Mac customers feel like they're being taken care of? And that's where stuff like this happens.
00:32:18
◼
►
Because in a few months time, there might be some kind of software platform which,
00:32:23
◼
►
in some people's minds, might like devalue Mac development a little bit,
00:32:29
◼
►
right? And so I think that it is important right now to show that you're being taken care of,
00:32:38
◼
►
right? And I think that they are, like I think that they can show what they're actually doing
00:32:43
◼
►
and I think that Apple clearly is recommitted to the Macintosh in a way that they haven't been in
00:32:49
◼
►
multiple years. So that's why they're proving it, right? They're bringing people in and walking
00:32:56
◼
►
them around and proving it unless you're a Mac Mini customer. Oh man. That doesn't exist.
00:33:03
◼
►
They have no pro team caring about those people. No, no. They have a mini team. Just a really tiny
00:33:11
◼
►
team of people. One in turn. Yeah, this mini, mini, mini team. All right, should we take a
00:33:16
◼
►
break? Yeah. Do you feel okay, Federico? I do. Yeah, you feel okay now? Yeah. If we helped make
00:33:24
◼
►
you feel more comfortable. Yeah I mean I'm totally comfortable with my iPad Pro.
00:33:28
◼
►
I just want to make sure, I just want to make sure that you know it gets some
00:33:34
◼
►
love. That the pro efforts are not going to be exclusive to the Mac going forward. Maybe me and you should be the pro workflow team.
00:33:43
◼
►
Yeah I mean do you want to work at Apple? No but like we could just send them a bunch of email about it. Or we can make our own team.
00:33:53
◼
►
We're the pro workflow team but we don't work at Apple.
00:33:58
◼
►
Yeah, we're independent and we just...
00:34:00
◼
►
You know what?
00:34:01
◼
►
I actually think we've been doing that for the last couple of years.
00:34:03
◼
►
I think we've already been doing that.
00:34:04
◼
►
It's like when you hear the news of random people establishing countries.
00:34:08
◼
►
It's like, "Now I'm the king of..."
00:34:11
◼
►
We are the independent pro workflow team of iPad.
00:34:16
◼
►
Good luck with that, guys.
00:34:17
◼
►
We have our own passports and everything.
00:34:20
◼
►
This show is brought to you by Casper, the company focused on sleep dedicated to making
00:34:24
◼
►
you exceptionally comfortable one night at a time.
00:34:27
◼
►
You spend so much of your life sleeping, a third of it in fact.
00:34:30
◼
►
So don't you want to make sure that it's the best that it can possibly be?
00:34:32
◼
►
This is why you want a Casper mattress.
00:34:35
◼
►
They're perfectly designed for human beings with engineering to soothe and support our
00:34:39
◼
►
natural geometry.
00:34:40
◼
►
Casper mattresses have all the right support in all the right places.
00:34:44
◼
►
How do they do this?
00:34:45
◼
►
Well, they combine multiple supportive memory foams for a quality mattress that has just
00:34:49
◼
►
the right sink and bounce. These mattresses are designed and developed in the US and they
00:34:53
◼
►
have a breathable design that will help regulate your body temperature throughout the night.
00:34:57
◼
►
You know you're not going to need to like roll around, stick your leg out the duvet
00:35:01
◼
►
or that kind of stuff because the mattress isn't going to make you all hot and sweaty.
00:35:04
◼
►
You're going to be nice and comfortable.
00:35:05
◼
►
With over 20,000 reviews and an average rating of 4.8 stars online, you can see why Casper
00:35:10
◼
►
is becoming the Internet's favourite mattress. They even have a 100 night risk free sleep
00:35:15
◼
►
on it trial so you can be sure of your purchase. They will deliver directly to your door, you
00:35:19
◼
►
You can put it in your bed, you can dress it up with your sheets and sleep on it for
00:35:23
◼
►
up to 100 nights.
00:35:24
◼
►
If you don't love it for any reason, they have a hassle-free return policy.
00:35:28
◼
►
You can buy it and be safe in knowing that you're going to be comfortable because of
00:35:32
◼
►
that 100-night risk-free sleep on it trial.
00:35:36
◼
►
Stephen, can you tell me a little bit about how you introduce the Casper mattress to your
00:35:44
◼
►
It shows up in a box the size of a dorm fridge.
00:35:47
◼
►
We've all obviously seen mattresses and we've all moved mattresses.
00:35:50
◼
►
That's a terrible experience.
00:35:51
◼
►
You don't have to do that when you get one new.
00:35:53
◼
►
It comes in this box.
00:35:55
◼
►
You take it into the room.
00:35:56
◼
►
You want it to be in.
00:35:57
◼
►
You cut it open.
00:35:58
◼
►
It shows you right where to cut and right how to open it so you're not going to hurt
00:36:03
◼
►
You're not going to damage it.
00:36:04
◼
►
Don't stab the mattress.
00:36:05
◼
►
That's a bad idea.
00:36:06
◼
►
Don't want to stab it.
00:36:07
◼
►
It's not a good way to introduce the mattress to your room.
00:36:10
◼
►
No, it's going to set the relationship off from the wrong foot.
00:36:13
◼
►
You don't want that.
00:36:14
◼
►
it up and it unfurls and it sort of pulls all the air into it and it is like we periscoped ours
00:36:23
◼
►
because it's so crazy like it's just this box you drag it in no problem open it up and it's just
00:36:29
◼
►
there ready to go like a like a like a plant coming up from the earth you know for the very
00:36:34
◼
►
first time a casper springs into life in your bedroom oh metaphors you can get 50 towards
00:36:40
◼
►
select mattress purchases by going to casper.com/connected and using the code connected at checkout terms
00:36:46
◼
►
and conditions apply. Once again that is casper.com/connected and the offer code connected for $50 towards
00:36:52
◼
►
select mattress purchases. Our thanks to Casper for their support of this show and Relay FM.
00:36:59
◼
►
So we were speaking earlier about the fact that Apple were doing great things, you know
00:37:06
◼
►
have a phone and it goes out and can help improve the world. But they're doing other
00:37:11
◼
►
things to improve the world. In recycling, Apple has announced, well not recycling, clean
00:37:17
◼
►
energy is what I'm thinking of. Apple have announced, just you do it. I don't want to
00:37:22
◼
►
do it anymore. You do it.
00:37:23
◼
►
Okay. Apple has announced that all of its facilities are now powered by 100% clean energy.
00:37:30
◼
►
This came out in a press release and then it really, I found at least a very fascinating
00:37:34
◼
►
article in fast company that kind of walks through like how it actually works is like,
00:37:39
◼
►
it's not that every Apple store has a solar panel on like the roof of the local mall,
00:37:44
◼
►
right? It's it's they are purchasing clean energy, they're putting energy back in the
00:37:48
◼
►
grid and it it bounces out. So every store office data center, everything they said they
00:37:54
◼
►
have like these little remote offices with like one team in them, even those like they're,
00:37:59
◼
►
you know, in some other building, they are all accounted for with clean energy. And then
00:38:04
◼
►
But in that Fast Company article, they talked to Lisa Jackson, who is the executive in charge
00:38:09
◼
►
of all this at Apple.
00:38:10
◼
►
And she says, you know, other companies like try to buy credit and like try to like fudge
00:38:15
◼
►
the numbers and make this work.
00:38:16
◼
►
And she actually said, you know, Apple, we have been at 96% for a while now.
00:38:21
◼
►
And some companies would just round that up.
00:38:23
◼
►
But Apple wants to say no, we are truly 100%.
00:38:28
◼
►
But what I think is even more impressive, and that is impressive on its own, they're
00:38:31
◼
►
building solar farms all over the place, all sorts of crazy stuff. But they are working
00:38:36
◼
►
with their manufacturing partners to have them committed to going 100% clean as well.
00:38:42
◼
►
So they have nine additional partners they've announced bringing up to a total of 23. So
00:38:48
◼
►
these are companies that, for instance, you know, make components that go into an iPhone
00:38:54
◼
►
or an iPad or, you know, the company that, you know, produces this one part of this one
00:38:59
◼
►
chip or this one type of connector or something. So all these, you know, Apple's manufacturing
00:39:04
◼
►
this huge web, right, of all these different companies all over the world, and they are
00:39:07
◼
►
pushing further into that web to say, "Hey, you know, we do this from a corporate standpoint,
00:39:11
◼
►
we want you to do it as well." And Apple's big enough, right, to say that to somebody,
00:39:15
◼
►
like, "Hey, you know, it'd be a real shame if something happened to your factory here,
00:39:19
◼
►
you should hook it up to some clean energy." That's basically, I think, what's happening.
00:39:22
◼
►
You've hit a strong line with people making them offers they can't refuse.
00:39:25
◼
►
- Yeah, so this is, like I said,
00:39:27
◼
►
it's not a solar panel on the roof of every mall
00:39:30
◼
►
that has an Apple store.
00:39:31
◼
►
It's more complicated than that.
00:39:33
◼
►
But it's very clear to me, reading this article,
00:39:35
◼
►
that Apple takes it very, very seriously,
00:39:38
◼
►
and that they are, like,
00:39:40
◼
►
Apple's kind of an energy company, right?
00:39:41
◼
►
They say that they're not, but they kind of are.
00:39:44
◼
►
You know, like, you're dealing with all these things
00:39:46
◼
►
on a massive scale.
00:39:47
◼
►
We talk about Apple's employee numbers
00:39:49
◼
►
and how those ranks have just swelled.
00:39:52
◼
►
Thousands of people are working on this stuff, right?
00:39:53
◼
►
they're going out into these communities
00:39:55
◼
►
and talking with local energy companies
00:39:58
◼
►
and building solar farms and managing wind farms
00:40:01
◼
►
and all this stuff.
00:40:02
◼
►
It's a massive effort and it's a real milestone
00:40:04
◼
►
to hit 100%.
00:40:06
◼
►
- Yeah, I think any, I mean this is a typical example
00:40:09
◼
►
of like the weird problems that Apple faces
00:40:12
◼
►
being the size that they are.
00:40:14
◼
►
Like they're so large and they have so many customers
00:40:17
◼
►
and so many employees that they find themselves
00:40:20
◼
►
walking into all of these weird things.
00:40:22
◼
►
Like they're also kind of a bank.
00:40:24
◼
►
- Right, because they have Apple Pay
00:40:26
◼
►
and then Apple Pay Cash where they have people's money
00:40:28
◼
►
and that money can be spent inside of the Apple system.
00:40:31
◼
►
But because they have so many people,
00:40:32
◼
►
it kind of makes them like a bank.
00:40:34
◼
►
And sometimes they have to make sure
00:40:36
◼
►
that their buildings are powered,
00:40:39
◼
►
so they have to create huge solar farms
00:40:42
◼
►
and huge wind farms, as you say,
00:40:44
◼
►
making them kind of like an electricity company.
00:40:46
◼
►
'Cause they do buy a lot of this stuff,
00:40:48
◼
►
but in some instances, they are building it themselves.
00:40:51
◼
►
They are building their own energy plants or whatever, which is just this really wild
00:40:57
◼
►
idea to think of the fact that they're doing this.
00:41:02
◼
►
This is one of those things where you're a company of Apple's size and money, you can
00:41:08
◼
►
focus on stuff that you care about because you have the ability to do so.
00:41:12
◼
►
You have the clout to do so.
00:41:13
◼
►
And with the manufacturing partners, I'm sure it's one of these situations coming to contract
00:41:18
◼
►
negotiation time and these companies really want to stick with Apple and they're like
00:41:22
◼
►
"great, I'll tell you what you can do. We want 100% clean energy from you." And it's
00:41:27
◼
►
like what are you going to do? You need that contract so you do it. So this is like Apple
00:41:31
◼
►
using their power to do something that is good. You know like in this, so we're saying
00:41:38
◼
►
there can be a cynical take on the red iPhone right? I feel like there's less of a cynical
00:41:43
◼
►
take available here. They're not able to sell anything because of the fact that they're
00:41:47
◼
►
on 100% renewable energy. This just really feels like a thing that you do that makes
00:41:54
◼
►
this corporate good. That maybe makes some people think better about you, but you can
00:42:00
◼
►
get away with saying you're 90% and most people will feel pretty much the same. But like they
00:42:05
◼
►
push it to the final mark because they care about it and because they have the facility
00:42:09
◼
►
to do it. This is something that they can afford to do. So they just do it.
00:42:13
◼
►
- They're not done, right?
00:42:14
◼
►
They are expanding and building more data centers in there.
00:42:18
◼
►
They talk about their capacity at their data centers.
00:42:21
◼
►
They expect it to go up, up and up and up
00:42:24
◼
►
over the next few years as their services business
00:42:26
◼
►
becomes more important.
00:42:27
◼
►
So this isn't like, oh, we did it.
00:42:29
◼
►
Now all these people have something else to do.
00:42:31
◼
►
It is very much something that will be ongoing
00:42:35
◼
►
as they build a new data center.
00:42:36
◼
►
They want to be there on day one
00:42:38
◼
►
or they lose that 100% mark.
00:42:39
◼
►
- And additional campuses, additional offices, right?
00:42:43
◼
►
Like they're building a huge presence here in London
00:42:45
◼
►
in the converted Battersea power station.
00:42:48
◼
►
They're apparently building a new big campus,
00:42:50
◼
►
whatever that actually means, somewhere in the US, right?
00:42:53
◼
►
So every time they do something like this,
00:42:56
◼
►
they have to make sure they have the power for it.
00:42:57
◼
►
Even just a big new stores, right?
00:42:59
◼
►
Like everything, it becomes a big part.
00:43:01
◼
►
I expect in the same way that like the device recyclability
00:43:06
◼
►
became a thing for them, right?
00:43:08
◼
►
Like when Greenpeace was on their back about the damage
00:43:12
◼
►
that their devices do into the world,
00:43:13
◼
►
and then Apple sought to fix it.
00:43:16
◼
►
Now, like every device that they make,
00:43:17
◼
►
they have to make considerations
00:43:19
◼
►
about how recyclable the parts that we're putting into this.
00:43:21
◼
►
And I expect that that's very similar
00:43:22
◼
►
when it comes to building new offices.
00:43:24
◼
►
- And there's still stuff to do there, right?
00:43:25
◼
►
Like, I mean, I'm just gonna hold off the email
00:43:28
◼
►
about repairability and that sort of thing,
00:43:29
◼
►
'cause that is an issue too,
00:43:31
◼
►
but it's clear that Apple cares about this,
00:43:33
◼
►
and there's still work to be done.
00:43:35
◼
►
Like, the iPads are all still glued together.
00:43:36
◼
►
It's still difficult to take 'em apart
00:43:39
◼
►
unless you know what you're doing,
00:43:40
◼
►
but clearly it's something that they are working toward in those other areas as well.
00:43:45
◼
►
What was the name of the recycling robot?
00:43:49
◼
►
I haven't heard about him for a while.
00:43:51
◼
►
I want to know how he's doing.
00:43:53
◼
►
All the great lenses.
00:43:56
◼
►
How many of them?
00:43:59
◼
►
17 lenses on the next iPhone.
00:44:02
◼
►
That's where we're going.
00:44:03
◼
►
So what's this rumor from?
00:44:05
◼
►
There was a rumor from the Taiwan Economic Daily News via MacRumors that the next iPhone,
00:44:11
◼
►
the 2019 iPhone, is going to add a third lens to the camera.
00:44:16
◼
►
A third 12 megapixel lens.
00:44:19
◼
►
And this will add to the current two lenses that we have.
00:44:23
◼
►
What could this do?
00:44:25
◼
►
Why would you want to add another lens?
00:44:27
◼
►
Well, something that could be done with another lens is five times zoom.
00:44:31
◼
►
this would assumedly be from the rumor optical zoom because the iPhones can already do five
00:44:36
◼
►
times digital zoom even the ten can do ten times. So you would want five times optical
00:44:43
◼
►
zoom and that would be kind of incredible right? And you think to yourself why would
00:44:49
◼
►
somebody put three lenses on a phone? Well Huawei just did it with the P20 which if you've
00:44:55
◼
►
not seen the Huawei P20. That is a good looking cell phone in my opinion. It's got all the
00:45:02
◼
►
tenants of a current you know like cell phone you'd expect right big screen, thin bezels,
00:45:07
◼
►
all that kind of stuff. It's got a notch on it right which you can turn on and off which
00:45:13
◼
►
is kind of hilarious. I love Android man. I freaking love Android because like that
00:45:19
◼
►
is like maybe the most Android thing that has ever happened. They can turn off the notch
00:45:24
◼
►
like freaking love that that is incredible like more power to you but
00:45:30
◼
►
the the real design feature of the Huawei p20 is it has like a need for
00:45:35
◼
►
speed paint job what is that called when it can yeah you can get two colors and
00:45:40
◼
►
depending on the light it shows a different color like iridescent yeah
00:45:44
◼
►
yeah it's like what they put on Fast and Furious cars yes you know yeah that's
00:45:49
◼
►
what I'm talking about right it's that kind of paying job. This Huawei P20 it has a three
00:45:55
◼
►
lens system all right. It has a 40 megapixel f1.8 primary lens, a 20 megapixel f1.6 monochrome
00:46:04
◼
►
lens which I think is to help do a lot of the depth stuff so like they map them together
00:46:09
◼
►
and then an 8 megapixel f2.4 telephoto lens of a three times optical zoom and I'm going
00:46:14
◼
►
to put a link in the show notes to a review from The Verge. The photos from this phone
00:46:19
◼
►
look incredible and it is reviewing very well, right? Like Vlad Savov, who is a great reviewer,
00:46:27
◼
►
like I really trust the stuff that he's saying, is like, this is a iPhone 10/Samsung Galaxy
00:46:35
◼
►
S9 competitor, right? Like this is up there. I mean, there are issues with Huawei right
00:46:41
◼
►
now, Stephen. Am I correct? I've learned this from Subnet.
00:46:43
◼
►
Yeah, parts of the US government basically want to ban them from the US. We'll see how
00:46:49
◼
►
Yeah, because they are a Chinese company, right? And there's some concern about that.
00:46:56
◼
►
They're in tight with the Chinese government in ways that make some American politicians
00:47:00
◼
►
uncomfortable.
00:47:01
◼
►
No carriers were carrying the previous Huawei phone, so who knows if you can get it, but
00:47:07
◼
►
does look really great. So I mean now that it exists in a phone you can see why you would
00:47:15
◼
►
want it right like why it might exist. Like if I could get three or five times optical
00:47:21
◼
►
zoom on my phone like I think I would very much like that feature even if it meant adding
00:47:27
◼
►
a third camera to the phone. Especially if they tried to find a way to put it all in
00:47:31
◼
►
one unit. I do think that the Huawei P20 looks really weird that it has the two camera unit
00:47:36
◼
►
and then a third like solo lens.
00:47:39
◼
►
- That's called, we want to look like the iPhone 10,
00:47:41
◼
►
but we also want a third camera.
00:47:45
◼
►
But like I don't know why they can't just put it all in one
00:47:48
◼
►
three long line. - Yeah, they should have.
00:47:50
◼
►
- 'Cause like it's not like the bump is still the same.
00:47:53
◼
►
Like it's the same effect 'cause it's still the same like
00:47:56
◼
►
row and I would expect that Apple would do that, right?
00:47:59
◼
►
Like they would put it all in one line.
00:48:02
◼
►
But like I always want my camera to get better
00:48:05
◼
►
Even if it means doing weird stuff.
00:48:07
◼
►
Like the band-aid was ripped off when they turned it into a bump.
00:48:11
◼
►
At that point you can do whatever you want.
00:48:15
◼
►
At what point is the entire back of the phone a lens?
00:48:18
◼
►
Like the entire back is just the...
00:48:21
◼
►
There's a product out there called the Light L16.
00:48:25
◼
►
It is a camera.
00:48:27
◼
►
It's one of the ugliest, just one of the very ugliest consumer products that exist in the
00:48:33
◼
►
$2,000 but it's about it's like a plus-size phone and it has basically 16 smartphone sensors
00:48:44
◼
►
in it. The best part is they're all labeled on the back so like this one here is 70 millimeter
00:48:48
◼
►
mid-range. It's pointless like why? Are you guys familiar with the term "tripophobia"?
00:48:55
◼
►
Yes, and it triggers me. I don't like that. Yeah, it's basically fear of regular small
00:49:04
◼
►
holes. Yes. Yeah. Yeah. It makes me very uncomfortable. The L16 camera does that to me. Yeah. Yeah.
00:49:12
◼
►
I don't like it. I don't like it a lot. I'm pleased that we share this. This weird. Yeah.
00:49:20
◼
►
Yeah, it's, oh God, oh God, I'm Googling
00:49:23
◼
►
to put it in the show notes to show any images.
00:49:28
◼
►
- Don't do it, Myke.
00:49:30
◼
►
- The camera is like, it's always a safe bet
00:49:34
◼
►
to count on an improved camera in the new iPhone, right?
00:49:37
◼
►
Like that's the safest draft pick of them all
00:49:40
◼
►
when it comes to an iPhone event.
00:49:41
◼
►
The thing that I have really been surprised by
00:49:44
◼
►
is that I do use that 2X optical zoom kind of a lot.
00:49:49
◼
►
Like especially on the 10.
00:49:49
◼
►
- I use a lot.
00:49:50
◼
►
- Where it's so good, like, I use it if my kids
00:49:53
◼
►
are doing something or like, you know, something outside,
00:49:55
◼
►
I wanna punch in a little bit.
00:49:56
◼
►
So having some more range, I would be all for that.
00:50:00
◼
►
I think that would really make it
00:50:01
◼
►
an even more flexible platform.
00:50:04
◼
►
One thing I think Apple should work on though
00:50:05
◼
►
is making the trade-offs that come with those,
00:50:08
◼
►
you know, those lenses a little better.
00:50:11
◼
►
So, you know, if the f-stops could be the same,
00:50:15
◼
►
that would be great.
00:50:16
◼
►
If, you know, they're both optically image,
00:50:19
◼
►
They're both optically stabilized in the iPhone X.
00:50:22
◼
►
Having that on this third one would be great.
00:50:24
◼
►
But I think it, you know, I don't think it's out
00:50:27
◼
►
of the realm of possibility at all.
00:50:29
◼
►
- I mean, it's one of those things where like,
00:50:32
◼
►
if somebody else does it and the benefits are good,
00:50:37
◼
►
it probably means Apple will do it, right?
00:50:39
◼
►
So like, I'm thinking like, the notch, right?
00:50:41
◼
►
Somebody did it before Apple, but for good reason.
00:50:46
◼
►
So they did it too, right?
00:50:47
◼
►
So like, I think even multiple lenses somebody did first,
00:50:51
◼
►
I think, right?
00:50:52
◼
►
Like having two cameras on a phone.
00:50:55
◼
►
- I do want to be careful in the way that we phrase that,
00:50:56
◼
►
because it's not like,
00:50:58
◼
►
who put the first notch in the phone?
00:51:00
◼
►
What's-- - Ascension.
00:51:02
◼
►
- Yeah, they sold like eight of them.
00:51:03
◼
►
It's not like Apple saw Andy Rubin's new phone,
00:51:06
◼
►
like, we got it.
00:51:07
◼
►
There's this idea of parallel development, right?
00:51:11
◼
►
And people like to defend Apple with this
00:51:14
◼
►
and not point at Samsung.
00:51:16
◼
►
All companies do this, right?
00:51:17
◼
►
we're not drawing lines in the sand.
00:51:19
◼
►
- Simultaneous creation.
00:51:20
◼
►
Like if an idea is good enough,
00:51:22
◼
►
like the industry is all eventually moving towards it.
00:51:25
◼
►
So like they'll get there together.
00:51:28
◼
►
Right, like there is no way that like Samsung
00:51:31
◼
►
can come out with the Infinity Display
00:51:33
◼
►
and then Apple can come out with the iPhone 10
00:51:35
◼
►
based upon them working across each other or doing.
00:51:38
◼
►
Like everyone's moving towards that anyway
00:51:41
◼
►
because they are the logical movements
00:51:43
◼
►
of hardware development.
00:51:44
◼
►
- I just wanted to get that out there.
00:51:45
◼
►
Yeah, but you know, Huawei did it first probably,
00:51:50
◼
►
I mean who knows, there's probably some phone somewhere
00:51:52
◼
►
that might have done this as well,
00:51:53
◼
►
but they've done it first effectively,
00:51:55
◼
►
which means that if this is the best way
00:51:58
◼
►
to do what is trying to be done,
00:51:59
◼
►
most smartphones will probably do it.
00:52:01
◼
►
Right, and you can think about the,
00:52:02
◼
►
one of the things in the Galaxy S9 was the,
00:52:06
◼
►
what does the lens do, what is it called?
00:52:08
◼
►
Like where it physically moves?
00:52:11
◼
►
- Like the aperture?
00:52:14
◼
►
it has two apertures. Right, but it seems like all of the reviews people are going like it doesn't
00:52:22
◼
►
really seem to make a difference. Like it like so probably nobody else would do that for now until
00:52:27
◼
►
there can be significant difference to it. Like Samsung did it and it makes some difference but
00:52:33
◼
►
it's really not very much like on a day-to-day basis so that might not be something we see catch
00:52:40
◼
►
on to everybody else. But like adding more lenses is always going to make, well in theory,
00:52:45
◼
►
can make things better.
00:52:47
◼
►
Today's episode is also brought to you by Simple Contacts. It is amazing when an app
00:52:52
◼
►
can take a tiresome task and make it fuss free for you. And that is what Simple Contacts
00:52:55
◼
►
does by being the easy way to renew your contact lens prescription. You'll be able to reorder
00:53:00
◼
►
your contacts from anywhere in just minutes. All you need to do is complete their online
00:53:04
◼
►
self-guided vision test. It takes less than five minutes and you can do it from wherever
00:53:08
◼
►
you are right now. No more doctors offices, no more waiting rooms. You can order your
00:53:13
◼
►
favourite contacts right from their website or app. Simple Contacts offers all of the
00:53:17
◼
►
lens brands that you love, or every one that you want to use, with options for astigmatism,
00:53:22
◼
►
multifocal lenses, coloured lenses and more. You are able to order exactly what you need
00:53:26
◼
►
right from the palm of your hand whenever or wherever you want. Their vision test costs
00:53:31
◼
►
just $20. For comparison, an appointment without insurance could cost you way over $200. Simple
00:53:37
◼
►
Simple contacts want to save you money and time.
00:53:40
◼
►
It is worth noting and we want to let you know this is not a replacement for your periodic
00:53:44
◼
►
full eye health exam.
00:53:46
◼
►
Their vision test is just to make sure that they have the correct prescription for you.
00:53:50
◼
►
Simple contacts will check that the current prescription still helps you see 20/20 and
00:53:54
◼
►
renew that prescription as well.
00:53:57
◼
►
Simple contacts, they end up just checking your current prescription and make sure it
00:54:00
◼
►
helps you see 20/20 and they can just renew that for you.
00:54:02
◼
►
So they're not writing new prescriptions for you every time or examining your eye health.
00:54:06
◼
►
You want to make sure that you're still going to get your full high eye health exam.
00:54:11
◼
►
Now Stephen, I know that you've been through this simple contacts process as well, right?
00:54:14
◼
►
I have, and it's really great.
00:54:17
◼
►
I did it, I set the phone up with the app, and it tells you how far away to walk, and
00:54:22
◼
►
then it walks you through the vision test.
00:54:23
◼
►
You have your contacts in, because their whole idea is to make sure your contacts are still
00:54:29
◼
►
doing what they need to be doing.
00:54:30
◼
►
We did the test, and then I could select from a big variety of brands.
00:54:35
◼
►
I use kind of a very specific contact lens brand.
00:54:38
◼
►
I've tried a bunch and found really one that,
00:54:40
◼
►
really only one that works for me.
00:54:41
◼
►
And they had 'em and within a few days
00:54:44
◼
►
they were on my doorstep.
00:54:45
◼
►
It was really, really fast to kinda sci-fi
00:54:47
◼
►
to get to use your phone in that way.
00:54:50
◼
►
- As a listener to this show,
00:54:51
◼
►
you can get $30 off your contact lenses.
00:54:53
◼
►
Just go to simplecontacts.com/connected
00:54:56
◼
►
and you can enter connected at checkout.
00:54:58
◼
►
That is simplecontacts.com/connected
00:55:00
◼
►
or simply use the code connected at checkout for $30 off.
00:55:04
◼
►
That is a great, great discount.
00:55:05
◼
►
And I thank The Simple Contacts for their support
00:55:07
◼
►
of this show.
00:55:10
◼
►
- So we're gonna wrap up this week talking about
00:55:13
◼
►
this rumor about Spotify.
00:55:15
◼
►
So like we said, they had their IPO and they're busy,
00:55:19
◼
►
they have lots of people listening,
00:55:21
◼
►
but they want even more people listening
00:55:23
◼
►
'cause that's what you have to do after an IPO.
00:55:25
◼
►
And so they have an event coming up on April 24th
00:55:27
◼
►
and it is rumored and it's actually backed up
00:55:30
◼
►
by like some people like on Reddit and Twitter
00:55:33
◼
►
saying they've actually like seen marketing materials with this it maybe
00:55:35
◼
►
it leaked a little bit from Spotify but it seems that Spotify may be developing
00:55:41
◼
►
an in-car streaming device so it kind of looks like a like a Chromecast you know
00:55:47
◼
►
it's pretty small and you leave it you know in your car via Bluetooth and it
00:55:53
◼
►
has voice control which Spotify has been working on where you could just talk to
00:55:57
◼
►
the app or talk to this device and it would basically kind of more or less
00:56:02
◼
►
less like hardwire or Bluetooth Spotify to your car stereo.
00:56:06
◼
►
So you don't have to fiddle with your phone
00:56:08
◼
►
while you're driving.
00:56:09
◼
►
You just have this thing that's dedicated,
00:56:10
◼
►
you know, just kind of lives somewhere
00:56:11
◼
►
like clipped on the air vent or something.
00:56:13
◼
►
And obviously uses LTE, so you're looking at,
00:56:16
◼
►
you know, some sort of subscription,
00:56:18
◼
►
maybe like $12.99 a month to cover the data.
00:56:20
◼
►
But it's kind of cool.
00:56:24
◼
►
I kind of really like this idea.
00:56:25
◼
►
It's like a, it's kind of like a modern iPod in a way,
00:56:28
◼
►
if you use Spotify.
00:56:29
◼
►
So Federico, what do you think about this?
00:56:32
◼
►
your Spotify user you have a car this makes sense to you?
00:56:34
◼
►
No I stopped using Spotify like a few months ago but I think it's an awesome idea.
00:56:42
◼
►
I can't keep up!
00:56:43
◼
►
I think it's an awesome idea and I kind of wish that Apple made one of these.
00:56:48
◼
►
If I'm getting the details right so this is an independent device that you can set up
00:56:53
◼
►
in your car it connects via Bluetooth it's got its own microphone so it does not connect
00:56:58
◼
►
the microphone via the phone, but it's got its own audio input, and it's got its own cellular
00:57:05
◼
►
connection, so again, that does not depend on the phone. I think it's an awesome idea,
00:57:10
◼
►
especially because I have this problem in my car. It does not... I have two problems, actually.
00:57:17
◼
►
It does not support CarPlay, so it's a Kia car that came out like the year before that Kia
00:57:27
◼
►
started supporting CarPlay, so I need to use my phone via standard Bluetooth and I get no special
00:57:33
◼
►
interface in my car's dashboard. And when I try to play music using Siri, there's this delay between
00:57:41
◼
►
saying the trigger word or pressing the side button and the microphone sound indicating that
00:57:51
◼
►
Siri input is active, playing on the stereo.
00:57:56
◼
►
So it's like I gotta press or invoke Siri and then wait like 3 seconds before I can
00:58:01
◼
►
start talking.
00:58:02
◼
►
Which is a Bluetooth bug that was never fixed for me and it basically makes voice activation
00:58:09
◼
►
And so I would love to have this kind of device that is independent from the phone, it uses
00:58:17
◼
►
its own microphone instead of rerouting the input to the car and adding that delay.
00:58:24
◼
►
There's probably some kind of setting that I can change but I don't know how this stuff works.
00:58:29
◼
►
I would love to have like an Apple Music puck that I can put in my car and it works.
00:58:35
◼
►
I think it's an awesome idea. I think if it's done right and if I were a Spotify user,
00:58:42
◼
►
I would be totally over this and get one immediately.
00:58:46
◼
►
And again, I'm not sure if I mentioned this on the show before, but I think what, for
00:58:51
◼
►
example, Google is doing with what's it called?
00:58:54
◼
►
Android Auto?
00:58:56
◼
►
The CarPlay version of Google.
00:58:58
◼
►
The fact that it runs on phones, that you can kind of emulate Android Auto on compatible
00:59:04
◼
►
phones, I think that's a feature that they kind of announced last year.
00:59:08
◼
►
I think it should be available on iOS too.
00:59:11
◼
►
Apple should, for people like me who own an iPhone and want to have iOS features in the
00:59:17
◼
►
car but cannot get a CarPlay car just because Apple, you know, just because of Apple.
00:59:24
◼
►
I'm not changing the car that I drive because of Apple.
00:59:29
◼
►
But also I would love to have CarPlay.
00:59:31
◼
►
So why not enable like a special CarPlay UI mode on my phone?
00:59:36
◼
►
Yeah, I mean it could be part of Do Not Disturb While Driving.
00:59:39
◼
►
Apple clearly feel that CarPlay is safe enough when you're driving.
00:59:43
◼
►
I feel like these big companies, instead of...
00:59:49
◼
►
It's awesome that they're working directly with car manufacturers to bring these new
00:59:54
◼
►
services and software into new models and some select old models.
01:00:01
◼
►
I think there should be more ways to retroactively bring these features into older cars so that
01:00:08
◼
►
you're still helping everyone not be distracted or listen to music or bring up navigation.
01:00:15
◼
►
So whether it's a separate device like Spotify for music playback or what Google is doing
01:00:20
◼
►
with Android Auto, I welcome all of these initiatives because I think everything you
01:00:24
◼
►
can do to make me look at my phone less, that gets a big thumbs up from me.
01:00:32
◼
►
As soon as I saw this Spotify thing, it made me think, are they building their own Kindle?
01:00:38
◼
►
is like the kettle, right?
01:00:41
◼
►
'Cause I'm assuming you're not gonna pay
01:00:43
◼
►
for the cell service in this thing.
01:00:46
◼
►
Like it's all wrapped up in your monthly fee
01:00:49
◼
►
because they give you a year commitment, right,
01:00:52
◼
►
with these things.
01:00:53
◼
►
And there was like, as you said,
01:00:55
◼
►
there's multiple models depending on the price.
01:00:57
◼
►
It seemed to be leaked, one that had echo support,
01:00:59
◼
►
one that didn't, and the price change
01:01:01
◼
►
is different for those.
01:01:02
◼
►
And I would expect it has like some storage on it,
01:01:05
◼
►
so it's loading music in there,
01:01:06
◼
►
and then anything else is pulling from 4G.
01:01:10
◼
►
And I just saw this and was like,
01:01:12
◼
►
"Huh, this really reminds me of how the Kindle started."
01:01:17
◼
►
- I mean, it definitely seems like a smart thing,
01:01:21
◼
►
but obviously we have no real details about it.
01:01:24
◼
►
I mean, it may as well be a real product
01:01:26
◼
►
considering how people have seen it, right?
01:01:29
◼
►
Like, I don't really look at this as a rumor.
01:01:31
◼
►
This just looks like something that accidentally leaked.
01:01:33
◼
►
But there are so many things,
01:01:34
◼
►
how does this thing actually play music?
01:01:36
◼
►
Like, does it have a speaker built into it?
01:01:38
◼
►
How does it connect to your like stereo?
01:01:40
◼
►
Like, I'm not sure about all of that.
01:01:43
◼
►
- Because you gotta use the,
01:01:44
◼
►
I suppose you gotta use the phone to set it up initially.
01:01:47
◼
►
I guess if it's got, it doesn't have a speaker,
01:01:51
◼
►
so it connects to the car via Bluetooth.
01:01:54
◼
►
So it implements the Bluetooth standard,
01:01:57
◼
►
the what's it called,
01:01:59
◼
►
it's got a specific name that I don't remember.
01:02:02
◼
►
and it's got a microphone so you can talk to it and it's like a phone but it's got a
01:02:09
◼
►
- I don't know - you talk to the small Spotify device which then streams audio via Bluetooth
01:02:16
◼
►
to the car but then does the car think it's a phone or some other kind of device?
01:02:23
◼
►
Yeah, that's a good question.
01:02:24
◼
►
Does it have like a - yeah, because it's not really a phone but if I can connect directly
01:02:29
◼
►
to the car, it's pretending to be a phone. Which, what happens if you then have an actual
01:02:35
◼
►
phone that you also want to connect to the car? Like, if I'm supposed to, like, if you
01:02:39
◼
►
connect this Spotify thing, do you stop receiving phone calls on your phone while driving?
01:02:46
◼
►
Do you think this is a good idea for Spotify, or do you think it's like a distraction?
01:02:53
◼
►
I mean, music while driving, it's extremely common. And it's that kind of feature that,
01:03:05
◼
►
because Spotify does not own the devices that we use, it does not make Android phones, it
01:03:12
◼
►
does not make iPhones, they are an application. So maybe they have realized that to entice
01:03:21
◼
►
people to listen more and more and as much as possible, especially when you consider
01:03:25
◼
►
the things they're doing with podcasting. So like, for example, imagine if you have
01:03:30
◼
►
this Spotify device and you get in your car in the morning and you ask Spotify to play
01:03:37
◼
►
the news, and you get this special programming from Spotify. So they need to make sure that
01:03:42
◼
►
you're always listening no matter where you are. And on the smartphone, they can do that
01:03:47
◼
►
with the app on your home screen.
01:03:49
◼
►
But when you're driving, they are at a disadvantage
01:03:52
◼
►
because both iOS and Android have more integrated systems,
01:03:57
◼
►
starting from the voice assistant,
01:03:59
◼
►
which plugs directly into the built-in music service,
01:04:03
◼
►
especially on iOS.
01:04:05
◼
►
So I think they want to do this because they need to make sure
01:04:08
◼
►
that when people are driving, they still listen to Spotify.
01:04:12
◼
►
Otherwise, they end up like me,
01:04:15
◼
►
where it's more convenient for me to, despite my Siri problems with the car microphone,
01:04:22
◼
►
it's still more convenient to use Apple Music because it's integrated with the phone, and
01:04:27
◼
►
when I'm driving it works better than Spotify.
01:04:30
◼
►
I get the controls on the watch.
01:04:33
◼
►
What I started doing is I asked the Siri on the watch to play stuff because the microphone,
01:04:39
◼
►
it does not redirect to the car's microphone.
01:04:42
◼
►
It just uses the microphone on the watch.
01:04:44
◼
►
So I think the problem here is that Spotify wants to make sure that people, exactly like
01:04:51
◼
►
Google with YouTube, they need to make sure that people stay within Spotify and that they
01:04:56
◼
►
keep listening multiple times a day.
01:04:58
◼
►
So how do you do that?
01:05:00
◼
►
You make a device for the car because otherwise you're still an app and you're subject to limitations
01:05:07
◼
►
that maybe keep people from listening to Spotify all the time.
01:05:13
◼
►
My thing is I just I struggle to like conceptualize how Spotify will attempt to sell this to people.
01:05:24
◼
►
Like what benefits do you actually get as a customer?
01:05:28
◼
►
Federica basically summed them all up that it's better in the car.
01:05:30
◼
►
But what it doesn't do, I don't think it draws like new people to Spotify, right?
01:05:36
◼
►
Because the reality is most people are just going to look at their phones, right?
01:05:39
◼
►
Like we can just be honest about that.
01:05:41
◼
►
We shouldn't, but people do.
01:05:43
◼
►
So I don't think it's gonna be a big growth push for them,
01:05:48
◼
►
but I think if you're really in the Spotify camp,
01:05:52
◼
►
it maybe reduces friction and keeps you there
01:05:55
◼
►
as a defense against Apple Music and Siri,
01:05:59
◼
►
which I think is enough.
01:05:59
◼
►
I think it's enough reason for this to exist.
01:06:02
◼
►
- Yeah, yeah, I mean, I don't have a car,
01:06:05
◼
►
so maybe I don't resonate with the use case as much,
01:06:08
◼
►
but it just seems super strange.
01:06:10
◼
►
It's just interesting that you can say to people,
01:06:12
◼
►
like here is this device that you connect to Bluetooth
01:06:15
◼
►
and play music on.
01:06:16
◼
►
So well I can do it on my phone.
01:06:18
◼
►
- Right, so you know what I mean?
01:06:19
◼
►
It's just like the real benefits that you're trying
01:06:22
◼
►
to get people to sign up for it.
01:06:24
◼
►
I mean, you know, one of them is like, hey, it's free
01:06:27
◼
►
if you sign up for it, yeah.
01:06:30
◼
►
- That might be enough of a reason.
01:06:32
◼
►
But I'm keen to see what happens with this.
01:06:35
◼
►
Like clearly this is what happens when you have an IPO.
01:06:41
◼
►
You gotta keep doing stuff.
01:06:42
◼
►
You gotta try and advance.
01:06:43
◼
►
Keep working.
01:06:44
◼
►
You gotta keep doing stuff.
01:06:45
◼
►
I saw a rumor today about Snapchat Spectacles too.
01:06:49
◼
►
You know like this is what you have to do I think when you put yourself on the stock
01:06:55
◼
►
But Spotify are in...
01:06:59
◼
►
I wouldn't...
01:07:00
◼
►
I don't want to say danger because they're not.
01:07:02
◼
►
But they are in... they are I think an at risk company going into the future.
01:07:08
◼
►
Even though they are the dominant company in this space right now, you know, we spoke
01:07:13
◼
►
about this many times, this is all they do is music.
01:07:18
◼
►
And if that industry continues to get trickier for them, if it's harder for them to make
01:07:22
◼
►
money, they have nothing to undercut it with.
01:07:25
◼
►
And I guess locking people in to longer term contracts by sweetening them with devices
01:07:30
◼
►
could be a good way to continue your, like, to like solidify your future success, I guess.
01:07:37
◼
►
their company that is competing with first-party services. Apple Music's baked into the
01:07:42
◼
►
OS. That's a big uphill battle.
01:07:48
◼
►
And putting yourself on the stock market opens you up to this stuff in a more risky way.
01:07:52
◼
►
Yeah, I think so.
01:07:53
◼
►
Apple announced something and then Spotify's stock can plummet. That wouldn't have been
01:07:58
◼
►
something that happened pre-IPO.
01:08:00
◼
►
Yeah, it's interesting. It is interesting. What is this, two weeks away maybe, this event
01:08:04
◼
►
that they're having, which they might announce this?
01:08:06
◼
►
Yeah, two weeks from yesterday.
01:08:07
◼
►
couple of weeks yeah all right so keep an eye out for it I think that does it I
01:08:11
◼
►
think we've done it if you want to find show notes this week for all the stuff
01:08:15
◼
►
we've talked about head over to relay.fm/connected/188 if you're
01:08:21
◼
►
there you can get in touch you can send us an email or of course you can find
01:08:25
◼
►
us on Twitter you can find Myke as I M Y K E and Myke hosts a bunch of shows here
01:08:30
◼
►
at Relay FM. You can find Federico at V-I-T-I-C-C-I and he writes and is the editor-in-chief,
01:08:38
◼
►
you know, the steady hand on the wheel at maxstories.net and you can find me on Twitter
01:08:43
◼
►
as ismh and I write 512pixels.net. Big thanks to our sponsors this week, Warby Parker, Casper
01:08:50
◼
►
and Simple Contacts and until next week guys, say goodbye. Adios.