323: Artisanal Software Updates
  
   
 
 
 
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     Hello and welcome to Connected, episode 323. It goes both ways. What's that word called? 
     
     
  
 
 
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     A palindrome. 
     
     
  
 
 
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     Yes, that's right. That's where we are this week. 
     
     
  
 
 
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     I feel like that someone messed up. 
     
     
  
 
 
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     That word should be a palindrome. 
     
     
  
 
 
 
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     The word palindrome should be a palindrome, but also palindrome, does it work for numbers 
     
     
  
 
 
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     or is it just for words? 
     
     
  
 
 
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     It works in the terms of what we're talking about right now. We're fine with that. They 
     
     
  
 
 
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     should have picked a word that went both ways, right? 
     
     
  
 
 
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     Like "anna", for example. 
     
     
  
 
 
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     Yeah, I mean, maybe something slightly more complicated than that, but sure. 
     
     
  
 
 
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     Is there a way that we can modify the word palindrome to be a palindrome? 
     
     
  
 
 
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     Uh, well, how far do you want to go? Maybe we could call it like- 
     
     
  
 
 
 
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     Go like up to palin, right? And then like reverse it? 
     
     
  
 
 
 
 
 
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     P-A-L-I-N-I-L-A-P. 
     
     
  
 
 
 
 
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     Right? Palinilap. 
     
     
  
 
 
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     Is this a show? 
     
     
  
 
 
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     Hi, my name is Myke Hurley and I'm part of this podcast. 
     
     
  
 
 
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     Well, yes, Steven, come on, be a pro. 
     
     
  
 
 
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     It's not episode, so Myke Hurley gets to go first. Myke, how are you? 
     
     
  
 
 
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     I'm fine, my friend. 
     
     
  
 
 
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     Good. I'm glad you were fine. Federico is also here. Federico, how are you? 
     
     
  
 
 
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     Hello. Hi, I'm good. How are you? 
     
     
  
 
 
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     I'm good. We're back together again doing a podcast. 
     
     
  
 
 
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     That's what we love. 
     
     
  
 
 
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     It's every Wednesday. Just anchors the week right in the middle, you know? 
     
     
  
 
 
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     Yeah, if you want to listen to that podcast, get a really ton of them. Like, it's so sad. 
     
     
  
 
 
	 00:01:51
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     We were promoting it! 
     
     
  
 
 
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     So if you want to check it out, just go to wherever you get your podcasts. 
     
     
  
 
 
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     That's right. 
     
     
  
 
 
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     Wait, why would we promote our podcasts on our podcast? 
     
     
  
 
 
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     In case somebody's like overhearing it. 
     
     
  
 
 
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     "Connected" makes my week a palindrome because we record at noon my time on Wednesday, the middle of the week. 
     
     
  
 
 
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     Is that a quality? Like making your week a palindrome? 
     
     
  
 
 
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     No, if you wanted it to be a palindrome, we'd have to start at like 11. 
     
     
  
 
 
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     So halfway through the show is the middle. 
     
     
  
 
 
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     We're a little lopsided. 
     
     
  
 
 
 
 
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     Well, the start of the show is the middle of my week. 
     
     
  
 
 
 
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     It's all downhill from here. 
     
     
  
 
 
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     Congratulations. 
     
     
  
 
 
 
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     Do you prefer the first half or the second half of the week? 
     
     
  
 
 
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     The first half of the week is when I record all my shows, so I enjoy that, but then the 
     
     
  
 
 
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     second half of the week I don't have to talk to anybody, and I also enjoy that. 
     
     
  
 
 
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     I love both sides. 
     
     
  
 
 
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     I'm very much a second half of the week person myself. 
     
     
  
 
 
 
 
 
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     big brother on Friday evening, which I know that Myke loves. 
     
     
  
 
 
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     Isn't it every day? 
     
     
  
 
 
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     No. Well, okay. There's the daytime programming that you can watch every day. There's a special 
     
     
  
 
 
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     channel and they have the internet streaming service now where you can switch between multiple 
     
     
  
 
 
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     cameras even. And they disabled the multi-camera feature a few weeks ago and people went crazy 
     
     
  
 
 
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     and the network had to send like a public apology 
     
     
  
 
 
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     and they restored the multi-camera option 
     
     
  
 
 
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     like a week later. 
     
     
  
 
 
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     Anyway. - Why did they get rid of it? 
     
     
  
 
 
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     - COVID. - Because of COVID, 
     
     
  
 
 
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     yeah, they needed to have less staff in their studios. 
     
     
  
 
 
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     - Oh, like the cameras are not robotic? 
     
     
  
 
 
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     - Well, some of them are manual. 
     
     
  
 
 
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     So anyway, they restored the multi-camera option now. 
     
     
  
 
 
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     And so there's the daytime, you can watch every day, 
     
     
  
 
 
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     but there's also the prime time show with the actual host 
     
     
  
 
 
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     and like, you know, the people like who were eliminated 
     
     
  
 
 
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     from the game, they joined the host in the studio 
     
     
  
 
 
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     and they talk and they show you little segments 
     
     
  
 
 
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     from the week. 
     
     
  
 
 
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     So basically the prime time show on Friday 
     
     
  
 
 
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     and Monday evening is like a recap of the past few days, 
     
     
  
 
 
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     plus like who got in a fight, who's falling in love, 
     
     
  
 
 
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     you know, all that kind of stuff. 
     
     
  
 
 
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     - All the good stuff. 
     
     
  
 
 
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     - All the good stuff. 
     
     
  
 
 
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     And you can vote, you can vote, and of course there's like the voting from home, you can 
     
     
  
 
 
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     vote via the app, via text messages, whatever. 
     
     
  
 
 
 
	 00:04:21
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     Why are we talking about this? 
     
     
  
 
 
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     I don't know. 
     
     
  
 
 
 
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     Did you even introduce Federico? 
     
     
  
 
 
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     Yeah, I said Federico's here too, and we talked about it in a very sort of a... 
     
     
  
 
 
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     Nonchalant way. 
     
     
  
 
 
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     Yeah, nonchalant. 
     
     
  
 
 
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     The former keynote chairman Federico Medici. 
     
     
  
 
 
 
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     And soon to be former annual chairman too. 
     
     
  
 
 
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     Okay, what about me, former friend, Stephen Hackett? 
     
     
  
 
 
 
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     What have I done? 
     
     
  
 
 
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     We have a bunch of follow-up. Can we talk about that? 
     
     
  
 
 
 
 
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     A couple things here. J.W. Hamilton has made a website that if you click the big button that says "Hey" on it, 
     
     
  
 
 
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     it just is one of us saying "Hey" over and over. 
     
     
  
 
 
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     Perfect. Perfect. 
     
     
  
 
 
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     My favorite thing is JW Hamilton's recreation of the Hey logo, which looks like one of those hand turkeys. 
     
     
  
 
 
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     But to be honest, that's what the Hey logo looks like anyway. 
     
     
  
 
 
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     I am saving this website for Max Stories Selects Awards. 
     
     
  
 
 
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     It's really, really... 
     
     
  
 
 
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     Do you award websites now? 
     
     
  
 
 
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     No, we don't, but I will make the case for this one in particular. 
     
     
  
 
 
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     Really good website. Thank you. 
     
     
  
 
 
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     So thank you, thank you Justin for making this. 
     
     
  
 
 
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     It is absolutely fantastic. 
     
     
  
 
 
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     I've been using Hay this week. 
     
     
  
 
 
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     You may have noticed that my email address 
     
     
  
 
 
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     was last week's show title, ISMH. 
     
     
  
 
 
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     - Best show title. 
     
     
  
 
 
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     - At hay.com. 
     
     
  
 
 
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     Episode title. 
     
     
  
 
 
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     What did I say? 
     
     
  
 
 
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     - I said it was the best title. 
     
     
  
 
 
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     - Show title. 
     
     
  
 
 
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     Just the best title, okay. 
     
     
  
 
 
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     - That's a good title. 
     
     
  
 
 
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     - That's pretty good. 
     
     
  
 
 
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     I've gotten lots of emails from people. 
     
     
  
 
 
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     Everyone's very nice. 
     
     
  
 
 
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     I've gotten pictures of pets. 
     
     
  
 
 
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     I've gotten offers of old technology, 
     
     
  
 
 
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     some of which I hit up to adopt. 
     
     
  
 
 
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     Lots of emails that just say, "Hey," 
     
     
  
 
 
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     and I've been responding to most of those with Yo. 
     
     
  
 
 
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     Do you remember that app, Yo? 
     
     
  
 
 
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     Yo, Yo, Yo, Yo. 
     
     
  
 
 
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     - Oh my God, Yo. 
     
     
  
 
 
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     Was that like five years ago? 
     
     
  
 
 
 
 
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     - What was it about? 
     
     
  
 
 
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     You could just send, you could just Yo people? 
     
     
  
 
 
 
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     You could just send somebody a notification 
     
     
  
 
 
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     and it said, "Yo," right? 
     
     
  
 
 
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     - Was that the one that did the pizza thing 
     
     
  
 
 
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     or was that a different thing? 
     
     
  
 
 
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     No, it was that one that did the pizza thing. 
     
     
  
 
 
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     Yo did Yo for Pizza? 
     
     
  
 
 
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     I think so, you could Yo for Pizza. 
     
     
  
 
 
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     They, didn't they have at some point 
     
     
  
 
 
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     like a bunch of spin-offs 
     
     
  
 
 
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     because they were trying to make it work 
     
     
  
 
 
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     and it was like Yo for Slack and Yo for P... 
     
     
  
 
 
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     Am I making this up? 
     
     
  
 
 
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     I'm probably making this up. 
     
     
  
 
 
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     According to their Wikipedia page, 
     
     
  
 
 
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     their website is down now, 
     
     
  
 
 
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     but Yo was shut down in 2016. 
     
     
  
 
 
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     It was sunsetted. 
     
     
  
 
 
 
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     Sad, very sad. 
     
     
  
 
 
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     They opened a Patreon to keep it going though. 
     
     
  
 
 
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     Let's see how that's doing. 
     
     
  
 
 
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     Can I become a member? 
     
     
  
 
 
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     Let's see how this Patreon's doing. 
     
     
  
 
 
 
 
 
 
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     Yo is creating joyful moments. 
     
     
  
 
 
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     Oh, that's nice. 
     
     
  
 
 
 
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     That's nice. 
     
     
  
 
 
 
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     Is this the yo? 
     
     
  
 
 
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     I mean, it's a purple logo. 
     
     
  
 
 
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     Yeah, no, that's linked from the Wikipedia page and a Mashable article. 
     
     
  
 
 
	 00:07:22
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     Okay, so I want to know about these 41 people. 
     
     
  
 
 
	 00:07:25
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     What are they doing? 
     
     
  
 
 
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     Well, they needed 50, they needed 5,000 to keep you running. So. 
     
     
  
 
 
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     What are these funny one people? Why are they donating money to yo four years after he shut 
     
     
  
 
 
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     down? Why like are these employees? I don't know. Like, I just want to understand what 
     
     
  
 
 
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     are they getting out of it? The satisfaction that they're keeping a young 
     
     
  
 
 
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     startup afloat. Oh, but no, you're not keeping it afloat. No. Anyway, yeah. Okay, so I've 
     
     
  
 
 
	 00:08:04
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     been using hay a lot. I've gotten hundreds of emails. If you haven't emailed me, now's 
     
     
  
 
 
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     the time. I assume h@hay.com. I'm answering all of them, so you'll get a reply from me. 
     
     
  
 
 
	 00:08:14
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     I have to say after using it daily for a week, a lot of the features and hay are really awesome. 
     
     
  
 
 
	 00:08:20
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     everything you talked about Federico is cool and then I listened to App Stories 
     
     
  
 
 
	 00:08:25
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     and I thought I need to switch all my email to Hey but it's really not 
     
     
  
 
 
	 00:08:29
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     something I'm going to do I'm not willing to move to something so locked 
     
     
  
 
 
	 00:08:33
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     in and definitely not for like business email and and I understand the way you 
     
     
  
 
 
	 00:08:38
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     and do your email I like my accounts to be separate so I'm not moving to it but 
     
     
  
 
 
	 00:08:42
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     they have a lot of really interesting neat things in Hey and I think it's uh I 
     
     
  
 
 
	 00:08:48
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     I think it's pretty cool. So what did you like the most? I like Screener a lot because of course, 
     
     
  
 
 
	 00:08:55
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     when you just put an email address on the internet, you get started getting spam. So I've 
     
     
  
 
 
	 00:08:59
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     gotten a lot of messages from listeners, but I've also gotten some messages that are that are not 
     
     
  
 
 
	 00:09:05
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     things that I want. And I can just get rid of those. The thing where you can what is it called, 
     
     
  
 
 
	 00:09:10
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     I'm trying to open the app, when you say like, deal with it later, and it pins it to the bottom 
     
     
  
 
 
	 00:09:16
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     set aside. That's what it is set aside is really cool. So you can just like come back to something. 
     
     
  
 
 
	 00:09:21
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     I don't love the Mac app. We talked about that like something stupid you have to upload your 
     
     
  
 
 
	 00:09:28
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     own contacts. It failed for me. I exported my contacts from contacts app at 753 contacts, 
     
     
  
 
 
	 00:09:35
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     and it just didn't upload that it would just spend forever. It's like, you're a Mac app. If you were 
     
     
  
 
 
	 00:09:40
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     a real Mac app that was good, you could just use my local contacts. But of course it can't. 
     
     
  
 
 
	 00:09:44
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     That's a bummer, but all in all, it's pretty cool. 
     
     
  
 
 
	 00:09:49
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     Pretty cool. 
     
     
  
 
 
	 00:09:51
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     - I'm pleased you liked it. 
     
     
  
 
 
	 00:09:53
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     Maybe at some point you will reconsider. 
     
     
  
 
 
 
	 00:09:57
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     You know, if I cancel, if I don't renew my thing, 
     
     
  
 
 
	 00:10:01
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     I saw something in this Discord or whatever, 
     
     
  
 
 
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     maybe when I was looking through the documentation. 
     
     
  
 
 
	 00:10:05
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     So if you don't pay, you don't have access 
     
     
  
 
 
	 00:10:09
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     to your email address anymore, is that right? 
     
     
  
 
 
	 00:10:12
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     Yeah, so listen to Daniel Stryker sent some stuff in about like there are issues with 
     
     
  
 
 
	 00:10:19
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     mail forwarding, that it's not completely accurate. So if you are relying on mail forwarding, 
     
     
  
 
 
	 00:10:25
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     that won't work because he's been getting a lot of bounced email. And so when you cancel 
     
     
  
 
 
	 00:10:31
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     your account, you get given this kind of selection of things that it tells you. So it says, all 
     
     
  
 
 
	 00:10:37
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     right, so when I cancel your account, here's what happens. We won't charge a credit card 
     
     
  
 
 
	 00:10:41
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     again, you'll no longer be able to send and receive emails using your Hey address. 
     
     
  
 
 
	 00:10:46
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     Since you've paid for your Hey address, it's reserved forever, but no one else will be 
     
     
  
 
 
	 00:10:50
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     able to claim it, but you won't be able to resume using Hey with this address in the 
     
     
  
 
 
 
	 00:10:55
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     ► 
     If you think you might want to keep that address, keep your account open. 
     
     
  
 
 
	 00:10:58
     ◼
      
     ► 
     I hate that. 
     
     
  
 
 
 
 
	 00:11:01
     ◼
      
     ► 
     Like it literally says that, and it says you'll be able to set up email forwarding for up 
     
     
  
 
 
	 00:11:06
     ◼
      
     ► 
     to 30 days after you cancel, and your data will be deleted from our servers within 30 
     
     
  
 
 
	 00:11:10
     ◼
      
     ► 
     But the issue being right like yeah, you can set up the forwarding but the forwarding isn't completely reliable 
     
     
  
 
 
	 00:11:17
     ◼
      
     ► 
     and of course this only applies to 
     
     
  
 
 
	 00:11:19
     ◼
      
     ► 
     The at hey calm email addresses, right? 
     
     
  
 
 
	 00:11:24
     ◼
      
     ► 
     Which I don't think people should use like if you really want to go in for hey 
     
     
  
 
 
	 00:11:28
     ◼
      
     ► 
     Wait until you can get your own domain 
     
     
  
 
 
	 00:11:30
     ◼
      
     ► 
     I think plus that would be my recommendation is to just to wait and do the hey for work thing 
     
     
  
 
 
	 00:11:35
     ◼
      
     ► 
     But yeah, I find some of that stuff 
     
     
  
 
 
	 00:11:39
     ◼
      
     ► 
     Like I will mention it again of like this doesn't really seem to be coming from the same company from that guy 
     
     
  
 
 
	 00:11:46
     ◼
      
     ► 
     Who's like really really against Apple for and calling a mean and bad and and and doodoo heads or whatever real say 
     
     
  
 
 
	 00:11:53
     ◼
      
     ► 
     you know like that kind of feels a little bit like 
     
     
  
 
 
	 00:11:56
     ◼
      
     ► 
     Organized crime like to me, you know, like oh, don't worry. We'll reserve it 
     
     
  
 
 
	 00:12:01
     ◼
      
     ► 
     But you're not allowed to use it anymore. If you ever want to come back don't cancel. I guess I don't like that 
     
     
  
 
 
	 00:12:08
     ◼
      
     ► 
     Yeah, and I do think that one of the things the company should try and do is try and 
     
     
  
 
 
	 00:12:14
     ◼
      
     ► 
     How can I say this 
     
     
  
 
 
	 00:12:17
     ◼
      
     ► 
     Have a conversation with what's-his-name 
     
     
  
 
 
	 00:12:21
     ◼
      
     ► 
     David something I'm sorry David. How am I yeah about DHH about is is these tweets 
     
     
  
 
 
	 00:12:29
     ◼
      
     ► 
     you know because it's like I 
     
     
  
 
 
	 00:12:32
     ◼
      
     ► 
     I don't think it's necessarily a good look and like if that's his personal opinion then great, but it reflects on the business 
     
     
  
 
 
	 00:12:39
     ◼
      
     ► 
     I think especially when you say something things like like you said Myke like 
     
     
  
 
 
	 00:12:43
     ◼
      
     ► 
     you know calling somebody or saying somebody is acting like 
     
     
  
 
 
	 00:12:48
     ◼
      
     ► 
     Members of organized crime like that's you know a little too much 
     
     
  
 
 
	 00:12:52
     ◼
      
     ► 
     taking things a little too far so I do think that the 
     
     
  
 
 
	 00:12:57
     ◼
      
     ► 
     public image that they have on Twitter is problematic, but also like, you know, we are 
     
     
  
 
 
	 00:13:06
     ◼
      
     ► 
     now in week two, week three of using it for Mac stories and the service is really good. 
     
     
  
 
 
	 00:13:12
     ◼
      
     ► 
     Like we love it, it's helping us a lot, but I do feel like especially in our community 
     
     
  
 
 
	 00:13:18
     ◼
      
     ► 
     the tweets are the problem from that person. They don't reflect positively on people's 
     
     
  
 
 
	 00:13:27
     ◼
      
     ► 
     opinions on the service which is I think if you're the head of the company I think you 
     
     
  
 
 
	 00:13:33
     ◼
      
     ► 
     should see that as problematic. 
     
     
  
 
 
	 00:13:37
     ◼
      
     ► 
     Yeah it's like people get upset about Tesla right? 
     
     
  
 
 
	 00:13:42
     ◼
      
     ► 
     Exactly and they did have a conversation with him right? 
     
     
  
 
 
	 00:13:47
     ◼
      
     ► 
     And then I don't know if he's following the advice. 
     
     
  
 
 
	 00:13:49
     ◼
      
     ► 
     Well I mean he kind of then just decided to keep doing whatever he wanted. 
     
     
  
 
 
	 00:13:54
     ◼
      
     ► 
     So I have been thinking about this, I have been hearing what you two have been saying, 
     
     
  
 
 
	 00:14:00
     ◼
      
     ► 
     I have listened to App Stories, and I'll say I'm intrigued, but the things that I've heard 
     
     
  
 
 
	 00:14:06
     ◼
      
     ► 
     both of you say, it enforces why I don't think this is a service for me, right? 
     
     
  
 
 
	 00:14:11
     ◼
      
     ► 
     So the thing that I found the most interesting in Federico is on App Stories, you refer to 
     
     
  
 
 
	 00:14:15
     ◼
      
     ► 
     the idea of wanting to treat email like you would Slack, which we can talk about later 
     
     
  
 
 
	 00:14:23
     ◼
      
     ► 
     And I am totally on board with that idea, right, of like, this is a tool for work, 
     
     
  
 
 
	 00:14:29
     ◼
      
     ► 
     so I would just treat it like all of the other tools for work that I use, you know, 
     
     
  
 
 
	 00:14:33
     ◼
      
     ► 
     like Dropbox, like even like G Suite, right, Slack, these business tools that I 
     
     
  
 
 
	 00:14:43
     ◼
      
     ► 
     use, right, where I'm paying and I'm in the ecosystem of the company and whatever. 
     
     
  
 
 
	 00:14:49
     ◼
      
     ► 
     like email is kind of an outlier at this point that there is this like you pay 
     
     
  
 
 
	 00:14:57
     ◼
      
     ► 
     for services and you can use the the tools from that service but you can also 
     
     
  
 
 
	 00:15:01
     ◼
      
     ► 
     just use something completely different and it will all tie in there aren't many 
     
     
  
 
 
	 00:15:04
     ◼
      
     ► 
     business focused things that will allow you to do that and I thought that was 
     
     
  
 
 
	 00:15:10
     ◼
      
     ► 
     really interesting but I just for me I think Hayes lock-in is too much and and 
     
     
  
 
 
	 00:15:19
     ◼
      
     ► 
     it makes me uncomfortable especially the idea of I really just don't like this 
     
     
  
 
 
	 00:15:26
     ◼
      
     ► 
     point that I would have this fragmented point of email history and I understand 
     
     
  
 
 
	 00:15:32
     ◼
      
     ► 
     if you are not the type of person that searches your email a lot that's great 
     
     
  
 
 
	 00:15:36
     ◼
      
     ► 
     but I search my email for stuff constantly. 
     
     
  
 
 
	 00:15:41
     ◼
      
     ► 
     Maybe this is unique to working in a sales environment, 
     
     
  
 
 
	 00:15:45
     ◼
      
     ► 
     like quite a reasonable scale sales environment. 
     
     
  
 
 
	 00:15:50
     ◼
      
     ► 
     Like so John was talking about how on App Store is about 
     
     
  
 
 
	 00:15:55
     ◼
      
     ► 
     like this is when he would need to go back 
     
     
  
 
 
	 00:15:58
     ◼
      
     ► 
     through some email for sale stuff, 
     
     
  
 
 
	 00:16:00
     ◼
      
     ► 
     but over time that will go away. 
     
     
  
 
 
	 00:16:02
     ◼
      
     ► 
     For me that I know that's not the case, 
     
     
  
 
 
	 00:16:04
     ◼
      
     ► 
     because I very frequently will be searching for email for stuff for 
     
     
  
 
 
	 00:16:09
     ◼
      
     ► 
     conversations from like nine months ago and I think it would take a really long 
     
     
  
 
 
	 00:16:15
     ◼
      
     ► 
     time for me to rebuild all of that for benefits that definitely exist but right 
     
     
  
 
 
	 00:16:24
     ◼
      
     ► 
     now right now I'm not sure that it outweighs for me and as I said I'm gonna 
     
     
  
 
 
	 00:16:30
     ◼
      
     ► 
     to do what I said I was going to do, which is once they unveil this pay for work for 
     
     
  
 
 
	 00:16:36
     ◼
      
     ► 
     everyone, I will move one of my own domain email addresses to it so I can actually really 
     
     
  
 
 
	 00:16:44
     ◼
      
     ► 
     try it out with my own real email. But the idea of moving, again, it would require everybody 
     
     
  
 
 
	 00:16:53
     ◼
      
     ► 
     to agree, but the idea of moving my real AFM email address to this seems like a non-starter 
     
     
  
 
 
	 00:16:58
     ◼
      
     ► 
     for me at the moment just because I'm too deep in the old system now. I'm just too deep 
     
     
  
 
 
	 00:17:04
     ◼
      
     ► 
     in it. And we'll talk about this later on, but if I was starting something fresh from 
     
     
  
 
 
	 00:17:10
     ◼
      
     ► 
     new, maybe I would think about it more seriously, right? Because then I'm starting from ground 
     
     
  
 
 
	 00:17:14
     ◼
      
     ► 
     zero so it doesn't matter so much. But the idea of me switching all of my stuff into 
     
     
  
 
 
	 00:17:20
     ◼
      
     ► 
     it, it's lacking some stuff. And Hay could fix this and Hay should fix this. If they 
     
     
  
 
 
	 00:17:26
     ◼
      
     ► 
     They do want to offer a business product and expect to be able to get businesses to switch 
     
     
  
 
 
 
	 00:17:32
     ◼
      
     ► 
     Importing of archives is going to be a big sticking point for a lot of people, not just 
     
     
  
 
 
 
	 00:17:39
     ◼
      
     ► 
     I know that they haven't actually fully launched their work thing. 
     
     
  
 
 
	 00:17:44
     ◼
      
     ► 
     Maybe by the time they do, they would have gotten this feedback enough that they will 
     
     
  
 
 
 
	 00:17:48
     ◼
      
     ► 
     But for me, there are a lot of sticking points, but right now that is the biggest one. 
     
     
  
 
 
	 00:17:53
     ◼
      
     ► 
     Yeah, that makes sense. 
     
     
  
 
 
 
	 00:17:56
     ◼
      
     ► 
     And I think especially if it doesn't work for you because you do search your email a lot. 
     
     
  
 
 
	 00:18:00
     ◼
      
     ► 
     I think that's absolutely like the showstopper in this case. 
     
     
  
 
 
	 00:18:03
     ◼
      
     ► 
     Like, I get it. There's nothing you can do at this point. 
     
     
  
 
 
	 00:18:06
     ◼
      
     ► 
     Because then I'm still keeping the whole email service and app around, right? 
     
     
  
 
 
	 00:18:10
     ◼
      
     ► 
     And it's like, you know, at that point it would become quite a major frustration. 
     
     
  
 
 
	 00:18:15
     ◼
      
     ► 
     But I do look forward to the point where I can put it through its paces with a, quote, 
     
     
  
 
 
	 00:18:19
     ◼
      
     ► 
     "real email address" to me and then see where I go from there. 
     
     
  
 
 
 
	 00:18:24
     ◼
      
     ► 
     Apple's much 
     
     
  
 
 
	 00:18:26
     ◼
      
     ► 
     Beloved highly anticipated leather sleeve for the iPhone 12 and 12 Pro has been released 
     
     
  
 
 
	 00:18:33
     ◼
      
     ► 
     Mac rumors has a hands-on thing. I really wanted to bring this up for two reasons one to mock it a little bit 
     
     
  
 
 
	 00:18:41
     ◼
      
     ► 
     but one thing I really like about it and I like this on Android phones that do it too is 
     
     
  
 
 
	 00:18:48
     ◼
      
     ► 
     That it has this cool like always on screen 
     
     
  
 
 
	 00:18:53
     ◼
      
     ► 
     Factor so the leather sleeve like it's like a sleeping bag for your phone. The whole thing goes in there. There's a little cutout 
     
     
  
 
 
	 00:18:59
     ◼
      
     ► 
     so you can see the time and for some reason the earpiece or I guess that's the front facing speaker works and 
     
     
  
 
 
	 00:19:07
     ◼
      
     ► 
     It shows the time in there and the color on the screen is tinted to match the leather sleeve 
     
     
  
 
 
	 00:19:14
     ◼
      
     ► 
     so this one is red and the clock shows up red I 
     
     
  
 
 
	 00:19:19
     ◼
      
     ► 
     like this sort of always on display thing. 
     
     
  
 
 
	 00:19:22
     ◼
      
     ► 
     - It's not always on though. 
     
     
  
 
 
	 00:19:23
     ◼
      
     ► 
     - Is it not always on? 
     
     
  
 
 
	 00:19:24
     ◼
      
     ► 
     - No, it goes off. 
     
     
  
 
 
 
	 00:19:27
     ◼
      
     ► 
     Well, why are we talking about it? 
     
     
  
 
 
	 00:19:28
     ◼
      
     ► 
     - You put it in the notes. 
     
     
  
 
 
	 00:19:29
     ◼
      
     ► 
     - I thought it was always on. 
     
     
  
 
 
	 00:19:31
     ◼
      
     ► 
     - No, you can turn it on by moving the phone or whatever, 
     
     
  
 
 
	 00:19:35
     ◼
      
     ► 
     but it's not always on. 
     
     
  
 
 
	 00:19:37
     ◼
      
     ► 
     - Are you sure? 
     
     
  
 
 
	 00:19:38
     ◼
      
     ► 
     - Yeah, you have to tap it or shake the phone 
     
     
  
 
 
	 00:19:40
     ◼
      
     ► 
     or pick the phone up. 
     
     
  
 
 
	 00:19:42
     ◼
      
     ► 
     - Even in the sleeve? 
     
     
  
 
 
	 00:19:43
     ◼
      
     ► 
     - Even in the sleeve, it's not always on. 
     
     
  
 
 
	 00:19:45
     ◼
      
     ► 
     - Okay, well, the cutout will also display 
     
     
  
 
 
	 00:19:48
     ◼
      
     ► 
     incoming phone calls although you can't as macromers points out you can't answer 
     
     
  
 
 
	 00:19:52
     ◼
      
     ► 
     a call when the phone is in the leather sleeve so what's the point of having the 
     
     
  
 
 
	 00:19:56
     ◼
      
     ► 
     ear hole then I figured that the earpiece hole would exist because you 
     
     
  
 
 
	 00:20:01
     ◼
      
     ► 
     could maybe swipe on that little screen and answer the phone the earpiece hole I 
     
     
  
 
 
	 00:20:06
     ◼
      
     ► 
     think if you're playing music and then you shove it in the little leather 
     
     
  
 
 
	 00:20:09
     ◼
      
     ► 
     sleeping bag it that lets the front speaker you know because they use that 
     
     
  
 
 
	 00:20:14
     ◼
      
     ► 
     for the second speaker so I think it's just for audio listening. I don't know. 
     
     
  
 
 
	 00:20:19
     ◼
      
     ► 
     Also this is more expensive than a HomePod Mini. Just don't understand. Who is 
     
     
  
 
 
	 00:20:25
     ◼
      
     ► 
     this for? Like seriously, does anyone anyone out there if you are out there 
     
     
  
 
 
	 00:20:29
     ◼
      
     ► 
     listening to my voice and this interests you or you bought one email me in the 
     
     
  
 
 
	 00:20:33
     ◼
      
     ► 
     next seven days. Not interests. ISMH. We want to know if you've you have to be a 
     
     
  
 
 
	 00:20:37
     ◼
      
     ► 
     person who's bought it. Okay. Just be like I think this looks cool. Okay if you bought this 
     
     
  
 
 
	 00:20:42
     ◼
      
     ► 
     tell me why. Because I want to understand clearly Apple thinks people want this I 
     
     
  
 
 
	 00:20:48
     ◼
      
     ► 
     just want to understand the benefit of it. This makes me think of something 
     
     
  
 
 
	 00:20:55
     ◼
      
     ► 
     that I wanted to mention. So I received my MagSafe wallet this week. Oh yeah. Yeah 
     
     
  
 
 
	 00:21:04
     ◼
      
     ► 
     And I actually really like it. And in liking it, I realized how lately, on a few different 
     
     
  
 
 
	 00:21:14
     ◼
      
     ► 
     occasions, I have found myself going against the sort of common wisdom of Apple nerds and 
     
     
  
 
 
	 00:21:23
     ◼
      
     ► 
     their opinions. So I'm here to share some unpopular opinions. One of them is the wallet, 
     
     
  
 
 
	 00:21:30
     ◼
      
     ► 
     The MagSafe wallet case is totally fine and I really like it. 
     
     
  
 
 
	 00:21:34
     ◼
      
     ► 
     So do you feel like it gives... 
     
     
  
 
 
	 00:21:36
     ◼
      
     ► 
     So the thing that people didn't like about it or were critical of it was that it wasn't 
     
     
  
 
 
	 00:21:42
     ◼
      
     ► 
     a very strong magnetic connection. 
     
     
  
 
 
	 00:21:45
     ◼
      
     ► 
     It's totally fine unless you're wearing super skinny jeans. 
     
     
  
 
 
	 00:21:50
     ◼
      
     ► 
     That would be my interpretation of it. 
     
     
  
 
 
	 00:21:52
     ◼
      
     ► 
     Like I can put it in... 
     
     
  
 
 
	 00:21:53
     ◼
      
     ► 
     How pretty are your jeans? 
     
     
  
 
 
	 00:21:56
     ◼
      
     ► 
     Well I can... 
     
     
  
 
 
	 00:21:57
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 00:21:58
     ◼
      
     ► 
     I can put it in my pocket and it stays attached. 
     
     
  
 
 
	 00:21:59
     ◼
      
     ► 
     I don't get it. Or usually like I keep it in a pocket of my coat in the winter or like 
     
     
  
 
 
	 00:22:05
     ◼
      
     ► 
     if I go outside just wearing a hoodie for example and I have pockets, right, I can just 
     
     
  
 
 
	 00:22:11
     ◼
      
     ► 
     put it in the pocket of the hoodie and it's fine. And I really like how it attaches and 
     
     
  
 
 
	 00:22:18
     ◼
      
     ► 
     you get the little animation. And then when I'm driving in my car, because I have a MagSafe 
     
     
  
 
 
	 00:22:22
     ◼
      
     ► 
     stand now, I can just put the wallet by the keys holder thing that I have in the car while 
     
     
  
 
 
	 00:22:29
     ◼
      
     ► 
     the phone is on the stand and then when I need to get out of the car I can just reattach 
     
     
  
 
 
	 00:22:33
     ◼
      
     ► 
     the MagSafe wallet, put everything in my pocket and I'm done. I think it works just fine. 
     
     
  
 
 
	 00:22:38
     ◼
      
     ► 
     So I think this is one of those situations though where it's like if you are not this 
     
     
  
 
 
	 00:22:45
     ◼
      
     ► 
     type of person it's difficult to judge it. You are a wallet-phone combo person, right? 
     
     
  
 
 
	 00:22:54
     ◼
      
     ► 
     And I would say that maybe a lot of people aren't. 
     
     
  
 
 
 
	 00:23:00
     ◼
      
     ► 
     Like clearly the minority of people is people who want to have their wallet and their phone 
     
     
  
 
 
	 00:23:06
     ◼
      
     ► 
     be one and the same. 
     
     
  
 
 
 
	 00:23:09
     ◼
      
     ► 
     And because you are a wallet phone person, I am like totally willing to accept that you 
     
     
  
 
 
 
	 00:23:18
     ◼
      
     ► 
     But if you're not a wallet phone person, I can also see why people would be like, 
     
     
  
 
 
	 00:23:23
     ◼
      
     ► 
     "I don't get this, plus it doesn't attach very well." You know what I mean? 
     
     
  
 
 
	 00:23:28
     ◼
      
     ► 
     That's the point though, you want to be able to detach it relatively easily if you need to take 
     
     
  
 
 
	 00:23:33
     ◼
      
     ► 
     out a card. So it's like, it's a balance there that you need to hit. Because like, you're in 
     
     
  
 
 
	 00:23:38
     ◼
      
     ► 
     line at the supermarket, you don't want to like stop and be like, "Hey, hold on 30 seconds, I need 
     
     
  
 
 
	 00:23:42
     ◼
      
     ► 
     to detach this super strong connection between my wallet and my phone." You know? So like, I think, 
     
     
  
 
 
	 00:23:48
     ◼
      
     ► 
     and I think they hit a perfectly fine balance there. So that's one thing. Second thing, 
     
     
  
 
 
	 00:23:52
     ◼
      
     ► 
     I have three things, but the next one is also our tiny topic. The second thing, 
     
     
  
 
 
	 00:23:56
     ◼
      
     ► 
     there were, and I didn't necessarily pay a lot of attention to this, but I saw them, 
     
     
  
 
 
	 00:24:01
     ◼
      
     ► 
     and I skimmed those articles, there were entire blog posts and tweets and opinions 
     
     
  
 
 
	 00:24:07
     ◼
      
     ► 
     being shared about the measuring system for buying a solo loop for the Apple Watch. 
     
     
  
 
 
	 00:24:15
     ◼
      
     ► 
     And my question is, what is so difficult about it? 
     
     
  
 
 
	 00:24:20
     ◼
      
     ► 
     Well, I just took some measures... Lots of people who did it got the wrong thing. 
     
     
  
 
 
	 00:24:25
     ◼
      
     ► 
     How? How can you get it wrong? Have you never bought a watch before? 
     
     
  
 
 
	 00:24:28
     ◼
      
     ► 
     I don't know man, ask the people who did it. 
     
     
  
 
 
	 00:24:30
     ◼
      
     ► 
     Like, I just took some measuring tape, and I measured my wrist, 
     
     
  
 
 
	 00:24:34
     ◼
      
     ► 
     and I had a number, because that's how measuring tapes work, they give you a number. 
     
     
  
 
 
	 00:24:39
     ◼
      
     ► 
     What was it? 18 centimeters. 
     
     
  
 
 
	 00:24:41
     ◼
      
     ► 
     Oh you see, I think the reason that we're having an issue here is, I think the problem was people were printing out Apple's tool. 
     
     
  
 
 
	 00:24:49
     ◼
      
     ► 
     So Apple provided... 
     
     
  
 
 
	 00:24:50
     ◼
      
     ► 
     Don't people have measuring tapes? 
     
     
  
 
 
	 00:24:52
     ◼
      
     ► 
     Right, but Apple said, "Hey, if you want a solo loop, just print out our handy-dandy tool." 
     
     
  
 
 
	 00:24:58
     ◼
      
     ► 
     So people go, "Alright then." 
     
     
  
 
 
	 00:25:00
     ◼
      
     ► 
     No, that's not what they say. When you go to the product page, they tell you, "Use our tool or do it yourself." 
     
     
  
 
 
	 00:25:07
     ◼
      
     ► 
     Well, alright, but it said use the tool, so people used the tool, right? So people used the tool that 
     
     
  
 
 
	 00:25:14
     ◼
      
     ► 
     Apple created and apparently the tool that Apple created doesn't necessarily produce the greatest 
     
     
  
 
 
	 00:25:20
     ◼
      
     ► 
     results. So you want to make me believe that people have printers in 2020 but they don't have 
     
     
  
 
 
	 00:25:28
     ◼
      
     ► 
     measuring tape? Look, I'm not saying people don't have measuring tape. What I'm saying is people 
     
     
  
 
 
	 00:25:35
     ◼
      
     ► 
     took Apple's advice to print the tool, right? Why can't you just... See, I see this as 
     
     
  
 
 
	 00:25:42
     ◼
      
     ► 
     nerds sometimes wanting to go the more difficult route for something that is so obvious. 
     
     
  
 
 
	 00:25:49
     ◼
      
     ► 
     Just measure your wrist. I'm a man of the people and I am trying to defend the voiceless here on 
     
     
  
 
 
	 00:25:58
     ◼
      
     ► 
     this show who struggle to get their solo loops, right? There's nothing to struggle with. Well, 
     
     
  
 
 
	 00:26:04
     ◼
      
     ► 
     I'm a man of the people. I also don't want a solar loop, so I've never tried to do this. 
     
     
  
 
 
 
	 00:26:13
     ◼
      
     ► 
     I just... Okay. 
     
     
  
 
 
	 00:26:15
     ◼
      
     ► 
     But like, I'm on Apple's website right now, right? And it says band size. 
     
     
  
 
 
	 00:26:21
     ◼
      
     ► 
     So it says the band comes in different sizes. First, use our guide to find your exact size. 
     
     
  
 
 
	 00:26:27
     ◼
      
     ► 
     you click start your measurement and then all it tells me is to download the printable 
     
     
  
 
 
 
	 00:26:36
     ◼
      
     ► 
     It says do it yourself for me. There's like two tabs. One is user tool, the other is do 
     
     
  
 
 
	 00:26:41
     ◼
      
     ► 
     it yourself. 
     
     
  
 
 
	 00:26:43
     ◼
      
     ► 
     On apple.com. 
     
     
  
 
 
	 00:26:44
     ◼
      
     ► 
     And on the Italian web. Maybe Italians are doing it better, as always. I don't know. 
     
     
  
 
 
	 00:26:49
     ◼
      
     ► 
     Okay, so the apple.com, on the tabs it says printable tool or everyday items. I would 
     
     
  
 
 
	 00:26:55
     ◼
      
     ► 
     never think to click everyday items and then when I go to everyday items it 
     
     
  
 
 
	 00:27:00
     ◼
      
     ► 
     suggests using measuring tape. 
     
     
  
 
 
	 00:27:02
     ◼
      
     ► 
     Fascinating. So you would never think of doing 
     
     
  
 
 
	 00:27:05
     ◼
      
     ► 
     everyday items? You would rather print out a thing? 
     
     
  
 
 
	 00:27:09
     ◼
      
     ► 
     As a phrase, everyday items? 
     
     
  
 
 
	 00:27:12
     ◼
      
     ► 
     It's very likely that you have them because they are everyday items. 
     
     
  
 
 
	 00:27:15
     ◼
      
     ► 
     I mean I do have them, I have like three of these things at home. 
     
     
  
 
 
	 00:27:18
     ◼
      
     ► 
     But the thing is, okay, look, you know what, fine. I understand what you're saying, I'm just merely trying to 
     
     
  
 
 
	 00:27:25
     ◼
      
     ► 
     provide a counterpoint to you because I do know a lot of people struggle to get this thing right 
     
     
  
 
 
	 00:27:32
     ◼
      
     ► 
     and I don't want to say that they're stupid. Okay, no, no I'm not saying that. And I'm saying that 
     
     
  
 
 
	 00:27:39
     ◼
      
     ► 
     sometimes, and I see this in people that I follow, sometimes they like to go to certain lengths 
     
     
  
 
 
	 00:27:50
     ◼
      
     ► 
     Because maybe they're, you know, those are geeky solutions even though there's a more obvious 
     
     
  
 
 
	 00:27:57
     ◼
      
     ► 
     and practical solution right under their nose. Right. You know, it's like, oh it's a whole project, 
     
     
  
 
 
	 00:28:03
     ◼
      
     ► 
     let's print out the tool from Apple and let's criticize how it works. Just measure your wrist 
     
     
  
 
 
	 00:28:07
     ◼
      
     ► 
     and you're done. You know? So every day the solo loop is fantastic and I really like it. 
     
     
  
 
 
	 00:28:16
     ◼
      
     ► 
     I have no interest in that watch band but I'm pleased that you like it. 
     
     
  
 
 
	 00:28:19
     ◼
      
     ► 
     Okay. Lots of disagreements happening. I love it. And I'm sorry if I upset anyone. I know that 
     
     
  
 
 
	 00:28:24
     ◼
      
     ► 
     people don't like it when I criticize nerds and geeks. Like, I'm one of them, but sometimes 
     
     
  
 
 
	 00:28:30
     ◼
      
     ► 
     you gotta be practical about it, you know? Just... It doesn't... Not everything needs to be a huge 
     
     
  
 
 
	 00:28:37
     ◼
      
     ► 
     project to write a blog post about when you just need to measure your wrist. That was my point. 
     
     
  
 
 
	 00:28:43
     ◼
      
     ► 
     You also need me. Can we move on? We good? 
     
     
  
 
 
	 00:28:46
     ◼
      
     ► 
     I have something. 
     
     
  
 
 
	 00:28:47
     ◼
      
     ► 
     Yeah, what is this? You are populating our document with keyboard links. 
     
     
  
 
 
	 00:28:51
     ◼
      
     ► 
     This is purely for you. 
     
     
  
 
 
	 00:28:54
     ◼
      
     ► 
     Oh, I need this. 
     
     
  
 
 
	 00:28:55
     ◼
      
     ► 
     Yes, you do. So, as of today, on drop.com, there is a keycap set designed by my favorite keycap 
     
     
  
 
 
	 00:29:04
     ◼
      
     ► 
     designer, who goes by the name of Beep. They have created their own version of the Apple Extended 2 
     
     
  
 
 
	 00:29:11
     ◼
      
     ► 
     keyboard keycaps. So it's called extended 2048. It is a custom keycap set. It is 
     
     
  
 
 
	 00:29:18
     ◼
      
     ► 
     available to pre-order now and it ships I think in May or something. And so they 
     
     
  
 
 
	 00:29:24
     ◼
      
     ► 
     have done a great job of replicating the visual design or not replicating this is 
     
     
  
 
 
	 00:29:31
     ◼
      
     ► 
     a design is clearly inspired by the old Apple keyboard style from the way that 
     
     
  
 
 
	 00:29:38
     ◼
      
     ► 
     the lettering looks and then also Beep has created a selection of add-on kits that you 
     
     
  
 
 
	 00:29:44
     ◼
      
     ► 
     might want to go for that include iconography and stuff. 
     
     
  
 
 
	 00:29:48
     ◼
      
     ► 
     So there are some accents or modifier keys that look like the finer logo and stuff, like 
     
     
  
 
 
	 00:29:58
     ◼
      
     ► 
     a lot of old Apple stuff. 
     
     
  
 
 
	 00:30:00
     ◼
      
     ► 
     Like there's little Macs and save icons and some of the replications of the Susan Kerr 
     
     
  
 
 
	 00:30:06
     ◼
      
     ► 
     iconography but in a slightly more modern style. I really really really like Beep's stuff and 
     
     
  
 
 
	 00:30:14
     ◼
      
     ► 
     this is, I've been waiting for this set, I've been knowing that this set was coming for a couple of 
     
     
  
 
 
	 00:30:20
     ◼
      
     ► 
     months and I am going to be ordering it. So it's a little tricky like if you're coming to this for 
     
     
  
 
 
	 00:30:25
     ◼
      
     ► 
     the first time especially if you've never ordered a keycap set before, make sure that you read 
     
     
  
 
 
	 00:30:31
     ◼
      
     ► 
     through the pages, make sure that you look through all of the different kits 
     
     
  
 
 
	 00:30:36
     ◼
      
     ► 
     that they have because you might need to buy one or two of them to fill out a 
     
     
  
 
 
	 00:30:41
     ◼
      
     ► 
     keyboard that you own or may want to own in the future. So I think this is super 
     
     
  
 
 
	 00:30:46
     ◼
      
     ► 
     cool. I'm gonna be going in on a bunch of this kit. I'm gonna want to 
     
     
  
 
 
	 00:30:51
     ◼
      
     ► 
     steal this from you. Well that's not how that works. So these are just the 
     
     
  
 
 
	 00:30:56
     ◼
      
     ► 
     keycaps right? Yeah. And then you can choose the keyboard you want to use them on. 
     
     
  
 
 
	 00:31:00
     ◼
      
     ► 
     on yeah you will buy your own keyboard and they'll fit on any any kind of 
     
     
  
 
 
	 00:31:04
     ◼
      
     ► 
     popularish regular keyboard that you would buy nice yeah this looks really 
     
     
  
 
 
	 00:31:09
     ◼
      
     ► 
     cool this makes me wish that I could type on a mechanical keyboard who's to 
     
     
  
 
 
	 00:31:14
     ◼
      
     ► 
     say you can't I've tried I tried earlier this year I have hang on let me see I 
     
     
  
 
 
	 00:31:18
     ◼
      
     ► 
     have a whatever the popular key cron is yeah so the case which is did you get 
     
     
  
 
 
	 00:31:25
     ◼
      
     ► 
     the least I'm looking at my email now the least impactful one because it's 
     
     
  
 
 
	 00:31:30
     ◼
      
     ► 
     the it's the like the the lowest force actually because it's the force I have 
     
     
  
 
 
	 00:31:37
     ◼
      
     ► 
     to put through my fingers that hurts so I did I did back there k3 the ultra slim 
     
     
  
 
 
	 00:31:42
     ◼
      
     ► 
     one and I got the what is it the laser switches or something whatever was like 
     
     
  
 
 
	 00:31:46
     ◼
      
     ► 
     the least mechanical laser switches mm-hmm what did they do on cool yes that's lasers sure so 
     
     
  
 
 
	 00:32:00
     ◼
      
     ► 
     we'll try it we'll see how that works if anyone wants a cake Ron Keith k2 send me an email is 
     
     
  
 
 
	 00:32:07
     ◼
      
     ► 
     mh at hey calm we have done a lot of stuff what if we take a break and then come back and talk about 
     
     
  
 
 
	 00:32:12
     ◼
      
     ► 
     about our tiny topics. 
     
     
  
 
 
	 00:32:14
     ◼
      
     ► 
     - But what if we don't? 
     
     
  
 
 
	 00:32:15
     ◼
      
     ► 
     What would happen? 
     
     
  
 
 
	 00:32:16
     ◼
      
     ► 
     - Then to be a short show. 
     
     
  
 
 
	 00:32:18
     ◼
      
     ► 
     - Sure, we can take a break. 
     
     
  
 
 
	 00:32:19
     ◼
      
     ► 
     - This episode of Connected is brought to you by Pingdom 
     
     
  
 
 
	 00:32:22
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     ► 
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	 00:33:42
     ◼
      
     ► 
     Big news in the charging world. 
     
     
  
 
 
	 00:33:43
     ◼
      
     ► 
     That's what we're talking about first. 
     
     
  
 
 
	 00:33:44
     ◼
      
     ► 
     We're going to talk about charging first. 
     
     
  
 
 
	 00:33:46
     ◼
      
     ► 
     Let's start with the MagSafe Duo. 
     
     
  
 
 
	 00:33:48
     ◼
      
     ► 
     Federico, you want to tell us about this? 
     
     
  
 
 
	 00:33:51
     ◼
      
     ► 
     The MagSafe Duo became available for ordering last night with deliveries happening this 
     
     
  
 
 
 
	 00:33:57
     ◼
      
     ► 
     And for context, this is the foldable, portable MagSafe charger thing that Apple announced 
     
     
  
 
 
	 00:34:04
     ◼
      
     ► 
     with the iPhone 12. 
     
     
  
 
 
	 00:34:06
     ◼
      
     ► 
     And it folds, so it contains both an iPhone charger, a MagSafe iPhone charger, and an 
     
     
  
 
 
	 00:34:11
     ◼
      
     ► 
     Apple Watch charger. And it requires external power, of course, which is not included in 
     
     
  
 
 
	 00:34:17
     ◼
      
     ► 
     the box. And it's also not a cheap charger at all, because this costs $129. And I also 
     
     
  
 
 
	 00:34:29
     ◼
      
     ► 
     absolutely cannot wait for this accessory. This was the third thing that I wanted to 
     
     
  
 
 
	 00:34:34
     ◼
      
     ► 
     mentioned. I bought it last night immediately and I got a notification 
     
     
  
 
 
	 00:34:42
     ◼
      
     ► 
     saying that it was going to arrive on Friday, but just a few minutes ago as we 
     
     
  
 
 
	 00:34:46
     ◼
      
     ► 
     were recording I got an update saying that it's coming tomorrow on Thursday. So 
     
     
  
 
 
	 00:34:51
     ◼
      
     ► 
     I am excited about this because for a very specific reason I love MagSafe, 
     
     
  
 
 
	 00:34:56
     ◼
      
     ► 
     right? And for the past month my nightstand, I've removed all of the 
     
     
  
 
 
	 00:35:01
     ◼
      
     ► 
     previous chargers that I had because I wanted to go all in on the MagSafe 
     
     
  
 
 
	 00:35:04
     ◼
      
     ► 
     experience and I've been using this very this very simple and actually not even 
     
     
  
 
 
	 00:35:12
     ◼
      
     ► 
     good looking setup I just have a MagSafe charger and an Apple watch charger on 
     
     
  
 
 
	 00:35:18
     ◼
      
     ► 
     the nightstand with the cables going underneath the nightstand so very very 
     
     
  
 
 
	 00:35:24
     ◼
      
     ► 
     basic and very simple and I love it like I just love that when I'm done I can 
     
     
  
 
 
	 00:35:29
     ◼
      
     ► 
     just place the iPhone on the MagSafe thing and it aligns and attaches. And of course 
     
     
  
 
 
	 00:35:33
     ◼
      
     ► 
     the Apple Watch, it just stands there and I can place it down or I can put it horizontally 
     
     
  
 
 
	 00:35:40
     ◼
      
     ► 
     in what's it called, nightstand mode. And so, but those are like, they have the cables, 
     
     
  
 
 
	 00:35:48
     ◼
      
     ► 
     you know, like just floating there. And the two chargers are separate. And so in thinking 
     
     
  
 
 
	 00:35:54
     ◼
      
     ► 
     about this and thinking how much I like MagSafe, and the idea of the MagSafe Duo became really 
     
     
  
 
 
	 00:36:00
     ◼
      
     ► 
     appealing to me, also because it means it's going to be a little more neat to see, you 
     
     
  
 
 
	 00:36:06
     ◼
      
     ► 
     know, as an object on my nightstand, instead of like these two lonesome chargers just hanging 
     
     
  
 
 
	 00:36:12
     ◼
      
     ► 
     by. And also it means that when I'm ready to start the day and I remove my phone and 
     
     
  
 
 
	 00:36:18
     ◼
      
     ► 
     my Apple Watch from the charger, I can also fold it, so it occupies even less space on 
     
     
  
 
 
	 00:36:23
     ◼
      
     ► 
     my nightstand during the day and it doesn't bother me visually. So I'm really into this 
     
     
  
 
 
	 00:36:30
     ◼
      
     ► 
     little object even though it's slightly more expensive than I would have liked. And even 
     
     
  
 
 
	 00:36:34
     ◼
      
     ► 
     though I continue to believe that Apple is doing a bunch of stupid things by not including 
     
     
  
 
 
	 00:36:37
     ◼
      
     ► 
     chargers with phones and watches and in this case a hundred and twenty nine charger that 
     
     
  
 
 
	 00:36:44
     ◼
      
     ► 
     doesn't actually have a charger. Regardless I am very I am very keen to receive this item 
     
     
  
 
 
	 00:36:52
     ◼
      
     ► 
     You know what, listening to you, you almost talked me into it because... 
     
     
  
 
 
	 00:36:57
     ◼
      
     ► 
     I can look at... if there's one thing that I think positively about myself is that I 
     
     
  
 
 
	 00:37:03
     ◼
      
     ► 
     can talk a lot of people into spending money on this kind of stuff. 
     
     
  
 
 
	 00:37:06
     ◼
      
     ► 
     Yeah, you are good at that. 
     
     
  
 
 
	 00:37:08
     ◼
      
     ► 
     Because all those things you said, and it only takes up one outlet, which is nice. 
     
     
  
 
 
 
	 00:37:13
     ◼
      
     ► 
     So I also love MagSafe. 
     
     
  
 
 
	 00:37:15
     ◼
      
     ► 
     I've ordered the studio neat material dock 
     
     
  
 
 
	 00:37:20
     ◼
      
     ► 
     that has the, you can put the MagSafe puck in it 
     
     
  
 
 
	 00:37:25
     ◼
      
     ► 
     because I have this issue, especially now 
     
     
  
 
 
	 00:37:26
     ◼
      
     ► 
     because I'm using my phone without a case 
     
     
  
 
 
	 00:37:28
     ◼
      
     ► 
     because the 12 Pro is nice like that. 
     
     
  
 
 
	 00:37:31
     ◼
      
     ► 
     I'm always nervous that I'm gonna like knock it off the felt 
     
     
  
 
 
	 00:37:34
     ◼
      
     ► 
     on top of their wireless charger I use now. 
     
     
  
 
 
	 00:37:36
     ◼
      
     ► 
     And I don't want that, that would be bad 
     
     
  
 
 
	 00:37:38
     ◼
      
     ► 
     but the magnet it's like stuck on there. 
     
     
  
 
 
	 00:37:40
     ◼
      
     ► 
     So I'm excited to get the new material dock. 
     
     
  
 
 
	 00:37:44
     ◼
      
     ► 
     If this thing weren't $129 and I personally 
     
     
  
 
 
	 00:37:48
     ◼
      
     ► 
     just don't really care for the looks, 
     
     
  
 
 
	 00:37:50
     ◼
      
     ► 
     I think I'd be all over it. 
     
     
  
 
 
	 00:37:52
     ◼
      
     ► 
     Now, if this were 2019 and I had like 30 flights 
     
     
  
 
 
	 00:37:56
     ◼
      
     ► 
     like I did last year, I traveled all year, 
     
     
  
 
 
	 00:37:58
     ◼
      
     ► 
     it felt like this would be nice while traveling. 
     
     
  
 
 
	 00:38:03
     ◼
      
     ► 
     But that's not something I'm doing currently. 
     
     
  
 
 
	 00:38:05
     ◼
      
     ► 
     So this is not for me for now, 
     
     
  
 
 
	 00:38:08
     ◼
      
     ► 
     but I'm really interested to see how you like it 
     
     
  
 
 
	 00:38:11
     ◼
      
     ► 
     and in particular, like how it holds up over time. 
     
     
  
 
 
	 00:38:14
     ◼
      
     ► 
     Like, does it get dirty? 
     
     
  
 
 
	 00:38:16
     ◼
      
     ► 
     Like if you fold and unfolded a bunch, 
     
     
  
 
 
	 00:38:17
     ◼
      
     ► 
     does that thing begin to crease in the middle? 
     
     
  
 
 
	 00:38:19
     ◼
      
     ► 
     'Cause it looks kind of cheaply made on the website. 
     
     
  
 
 
	 00:38:23
     ◼
      
     ► 
     I'm very curious about how that holds up. 
     
     
  
 
 
	 00:38:26
     ◼
      
     ► 
     - I'm more keen to hear about this next week. 
     
     
  
 
 
	 00:38:30
     ◼
      
     ► 
     Like, I want to know how you feel about it actually 
     
     
  
 
 
	 00:38:34
     ◼
      
     ► 
     after having used it. 
     
     
  
 
 
	 00:38:35
     ◼
      
     ► 
     'Cause I understand what you mean about like, 
     
     
  
 
 
	 00:38:38
     ◼
      
     ► 
     it's the two cables you already used, 
     
     
  
 
 
	 00:38:39
     ◼
      
     ► 
     you used two things separately. 
     
     
  
 
 
	 00:38:41
     ◼
      
     ► 
     But I just wonder if you combine them, do they get better or do both of them become worse? 
     
     
  
 
 
	 00:38:49
     ◼
      
     ► 
     If you know what I mean. 
     
     
  
 
 
	 00:38:50
     ◼
      
     ► 
     Like the floppiness of it all is such a... 
     
     
  
 
 
	 00:38:54
     ◼
      
     ► 
     It seems like such a downside to me, like a frustration. 
     
     
  
 
 
	 00:38:58
     ◼
      
     ► 
     So I'm intrigued if it works the way you want. 
     
     
  
 
 
	 00:39:02
     ◼
      
     ► 
     Floppiness is an issue if you touch it all the time. 
     
     
  
 
 
	 00:39:06
     ◼
      
     ► 
     No, but what I mean is, you're not constantly going to be attaching and detaching your phone 
     
     
  
 
 
	 00:39:12
     ◼
      
     ► 
     from the charger, right? So it makes for a good demo in a video, in a tweet. Like, "Oh, 
     
     
  
 
 
	 00:39:19
     ◼
      
     ► 
     look how floppy this is. It's totally not a quality product." But like, at least the 
     
     
  
 
 
	 00:39:24
     ◼
      
     ► 
     way that I charge my phone, I just, I tend to place it on my nightstand once. 
     
     
  
 
 
	 00:39:29
     ◼
      
     ► 
     Just once and then go to bed and then pick up. 
     
     
  
 
 
	 00:39:30
     ◼
      
     ► 
     And go to bed. Exactly. Because if I want to top up my phone during the day, I have 
     
     
  
 
 
	 00:39:34
     ◼
      
     ► 
     other chargers for that that gave me, you know, quick lightning-based charging with 
     
     
  
 
 
	 00:39:39
     ◼
      
     ► 
     like a 20. I have the 29-watt USB-C charger and I can use that if I want. 
     
     
  
 
 
	 00:39:44
     ◼
      
     ► 
     100 watts just pumped straight into the phone. 
     
     
  
 
 
	 00:39:47
     ◼
      
     ► 
     I get it. Maybe I'm gonna end up sticking like adhesive tape to the bottom of it. I 
     
     
  
 
 
	 00:39:53
     ◼
      
     ► 
     don't know. I don't think it's gonna be an issue because all I want to do is just 
     
     
  
 
 
	 00:39:56
     ◼
      
     ► 
     place it there and rest assured that it will align and snap to the charger so that my phone 
     
     
  
 
 
	 00:40:02
     ◼
      
     ► 
     in the morning will always be at 100%. 
     
     
  
 
 
	 00:40:04
     ◼
      
     ► 
     Apple's apps of 2020. 
     
     
  
 
 
 
	 00:40:08
     ◼
      
     ► 
     Some interesting selections, for sure. 
     
     
  
 
 
 
	 00:40:14
     ◼
      
     ► 
     I don't like disagree with anything. 
     
     
  
 
 
	 00:40:18
     ◼
      
     ► 
     It's like I feel like last year I remember being 
     
     
  
 
 
 
	 00:40:23
     ◼
      
     ► 
     more perturbed about some of the pics that Apple made. 
     
     
  
 
 
	 00:40:26
     ◼
      
     ► 
     Perturbed is a really good, 
     
     
  
 
 
	 00:40:28
     ◼
      
     ► 
     you have these really good words that you use sometimes. 
     
     
  
 
 
	 00:40:31
     ◼
      
     ► 
     It's the best words. 
     
     
  
 
 
 
	 00:40:34
     ◼
      
     ► 
     It's because it's all English, right? 
     
     
  
 
 
 
	 00:40:39
     ◼
      
     ► 
     And so they picked a bunch of applications. 
     
     
  
 
 
	 00:40:42
     ◼
      
     ► 
     I was actually quite surprised that I have never heard of Apple's iPhone app of the year, 
     
     
  
 
 
	 00:40:48
     ◼
      
     ► 
     which is an app called Wakeout. 
     
     
  
 
 
	 00:40:51
     ◼
      
     ► 
     But let me tell you, I've been meaning to download this 
     
     
  
 
 
	 00:40:55
     ◼
      
     ► 
     because it just sounds like a clever application. 
     
     
  
 
 
	 00:40:59
     ◼
      
     ► 
     It is an app to give you little stretches and movement workouts to do throughout the day when working from home. 
     
     
  
 
 
	 00:41:06
     ◼
      
     ► 
     And I just think it's quite a clever idea for an app and also I can see one of the reasons that they've picked it. 
     
     
  
 
 
	 00:41:14
     ◼
      
     ► 
     It's kind of "of the now". 
     
     
  
 
 
	 00:41:16
     ◼
      
     ► 
     Quite a lot of the... actually all of the app picks have some kind of 2020 link to them, I think. 
     
     
  
 
 
	 00:41:25
     ◼
      
     ► 
     So I show this to Sylvia. I show Wake Out to Sylvia. So for context, she took advantage 
     
     
  
 
 
	 00:41:33
     ◼
      
     ► 
     of the lockdowns in 2020 to, in addition to being a dance teacher, to also become an officially 
     
     
  
 
 
	 00:41:39
     ◼
      
     ► 
     registered Pilates instructor. And she'd been doing a bunch of courses. She now has like 
     
     
  
 
 
	 00:41:45
     ◼
      
     ► 
     two levels of degree. I don't know what it means. In any case, whenever she sees this 
     
     
  
 
 
	 00:41:51
     ◼
      
     ► 
     like stuff of like exercises to do yourself at home. She always tells me that the gist 
     
     
  
 
 
	 00:41:59
     ◼
      
     ► 
     of it is that she's very skeptical of these apps and services because she says that most 
     
     
  
 
 
	 00:42:08
     ◼
      
     ► 
     people just hurt themselves by doing these exercises wrong. 
     
     
  
 
 
	 00:42:13
     ◼
      
     ► 
     Yes, this is always a problem for me, right? But I don't know how involved this is. This 
     
     
  
 
 
	 00:42:21
     ◼
      
     ► 
     This application seems really simple, like from what they're asking you to do, looking 
     
     
  
 
 
	 00:42:27
     ◼
      
     ► 
     from their screenshots. 
     
     
  
 
 
	 00:42:28
     ◼
      
     ► 
     It looks like a lot more stretching than exercising. 
     
     
  
 
 
	 00:42:32
     ◼
      
     ► 
     Which should be fine. 
     
     
  
 
 
	 00:42:33
     ◼
      
     ► 
     I think stretching should be fine. 
     
     
  
 
 
	 00:42:36
     ◼
      
     ► 
     So you know, I'm intrigued. 
     
     
  
 
 
	 00:42:39
     ◼
      
     ► 
     This is an application that I've been meaning to check out. 
     
     
  
 
 
	 00:42:41
     ◼
      
     ► 
     Their iPad app of the year is Zoom, which is a funny pic, but I get it at the same time. 
     
     
  
 
 
 
 
	 00:42:50
     ◼
      
     ► 
     in like, it's just a weird pick, right? Like, it's a bad app. It's a bad app. It's a huge 
     
     
  
 
 
	 00:42:56
     ◼
      
     ► 
     company. I get the message like, yeah, zoom for iPad. Spoiler alert, Apple don't use zoom. 
     
     
  
 
 
	 00:43:02
     ◼
      
     ► 
     You know, like there's just like a lot of funny parts about it, but you know, it's not, 
     
     
  
 
 
	 00:43:08
     ◼
      
     ► 
     it's not, it's the most popular iPad app of 2020 and I think they may be conflating popularity 
     
     
  
 
 
	 00:43:14
     ◼
      
     ► 
     for quality. Yeah. And it's also just kind of funny, it's like Apple make FaceTime. Mm-hmm. 
     
     
  
 
 
	 00:43:21
     ◼
      
     ► 
     Yeah, well, yeah, they don't make FaceTime for business though, so I... But they should 
     
     
  
 
 
	 00:43:26
     ◼
      
     ► 
     have. Should they? Why not, right? Well, Apple doesn't make really any... Do they make any 
     
     
  
 
 
	 00:43:33
     ◼
      
     ► 
     business tools for like... iMessage for business or whatever it is? Business chat. Business 
     
     
  
 
 
	 00:43:38
     ◼
      
     ► 
     chat but before we move on you guys miss the most important thing about wakeout 
     
     
  
 
 
	 00:43:43
     ◼
      
     ► 
     okay look at that icon I know character just soak it in the green monster it's 
     
     
  
 
 
	 00:43:50
     ◼
      
     ► 
     the blah blah car guys cousin it's a bear on a chair it's a green bear no 
     
     
  
 
 
	 00:43:54
     ◼
      
     ► 
     it's like a it's not a bear I think it's a it's bearish it's it's definitely a 
     
     
  
 
 
	 00:43:59
     ◼
      
     ► 
     mammal type of animal I think it has some bear traits do terrible it's a bad 
     
     
  
 
 
	 00:44:07
     ◼
      
     ► 
     icon. It's a bear on a chair. You know the most concerning aspect of that bear are the 
     
     
  
 
 
	 00:44:12
     ◼
      
     ► 
     nails. The claws. The claws. The claws. The claws. The claws. Yes. Those are very concerning. 
     
     
  
 
 
	 00:44:19
     ◼
      
     ► 
     Like to me. It says that it's a bear and it's friendly but you don't want to mess with it. 
     
     
  
 
 
	 00:44:28
     ◼
      
     ► 
     Don't screw with the bear. Because that bear. Don't screw with the wake up bear. Will get 
     
     
  
 
 
	 00:44:33
     ◼
      
     ► 
     you. Mac app, Fantastic Health 3. This is a great app, big fan. It's one of my favorite 
     
     
  
 
 
	 00:44:40
     ◼
      
     ► 
     apps. Apple TV app, Disney Plus. Okay. Sure. Why not? Apple Watch is an application called 
     
     
  
 
 
	 00:44:49
     ◼
      
     ► 
     Endel, which is algorithm driven soundscapes for sleep, relaxation and focus. This sounds 
     
     
  
 
 
	 00:44:55
     ◼
      
     ► 
     like something Federico would have used. Good pick, I know folks who use Endel and also 
     
     
  
 
 
	 00:45:03
     ◼
      
     ► 
     this category. This was one of the things we were complaining about last year. They 
     
     
  
 
 
	 00:45:07
     ◼
      
     ► 
     had no Apple Watch category and they've done one. So good job. You did it. This is very 
     
     
  
 
 
	 00:45:13
     ◼
      
     ► 
     nice. All the platforms are covered, I guess. Yeah, they are. 
     
     
  
 
 
	 00:45:17
     ◼
      
     ► 
     Games. So they're the apps. I think they're fine, right? Like I say, overall, this is 
     
     
  
 
 
	 00:45:22
     ◼
      
     ► 
     a better showing than last year. They've picked relevant stuff. Zoom is a weird app to give 
     
     
  
 
 
	 00:45:28
     ◼
      
     ► 
     an app of the year to, but at the same time I can understand why they've done it. 
     
     
  
 
 
	 00:45:33
     ◼
      
     ► 
     Yeah, yeah. I get it. It's just... 
     
     
  
 
 
 
	 00:45:37
     ◼
      
     ► 
     I mean, at the very least, Zoom for iPad was recently updated with the option to use the 
     
     
  
 
 
	 00:45:44
     ◼
      
     ► 
     front-facing camera while in split view. 
     
     
  
 
 
 
	 00:45:48
     ◼
      
     ► 
     until two weeks ago. It didn't even support this. And I will tell you, I will not be surprised 
     
     
  
 
 
	 00:45:56
     ◼
      
     ► 
     if Apple went to Zoom and they were like, "Look, we really want to give you this award, 
     
     
  
 
 
	 00:46:01
     ◼
      
     ► 
     but please support this API and support this feature. Otherwise it's going to be kind of 
     
     
  
 
 
	 00:46:06
     ◼
      
     ► 
     ridiculous." Yeah. It was a thing that a lot of people... 
     
     
  
 
 
	 00:46:10
     ◼
      
     ► 
     Most apps don't do this. Most video apps don't do this. 
     
     
  
 
 
	 00:46:14
     ◼
      
     ► 
     Yeah. They got it like a couple of weeks ago. 
     
     
  
 
 
	 00:46:16
     ◼
      
     ► 
     I mean FaceTime was this way until recently, right? 
     
     
  
 
 
 
	 00:46:22
     ◼
      
     ► 
     iPhone game of the year, Genshin Impact. 
     
     
  
 
 
	 00:46:24
     ◼
      
     ► 
     I've been meaning to play this one, yeah. 
     
     
  
 
 
	 00:46:26
     ◼
      
     ► 
     I've been meaning to play it too. 
     
     
  
 
 
 
	 00:46:29
     ◼
      
     ► 
     What really the turn off for me is the, what's it called, the gacha system? 
     
     
  
 
 
	 00:46:36
     ◼
      
     ► 
     The gacha, you know, free to play system. 
     
     
  
 
 
	 00:46:38
     ◼
      
     ► 
     If you want to know what gacha system is, it's Crossy Road where you will, like, you 
     
     
  
 
 
	 00:46:42
     ◼
      
     ► 
     basically you can get new characters by the roll of a dice, but also hey if you give us 
     
     
  
 
 
	 00:46:48
     ◼
      
     ► 
     some money you get better odds. The money makes everything better. But it is apparently 
     
     
  
 
 
	 00:46:54
     ◼
      
     ► 
     like Breath of the Wild like. Yeah it's huge and it looks fantastic and this is part of 
     
     
  
 
 
	 00:47:02
     ◼
      
     ► 
     the waves, the wave of games that are now coming out inspired by Breath of the Wild. 
     
     
  
 
 
	 00:47:09
     ◼
      
     ► 
     this week for example Ubisoft put out Phoenix Rising which is basically Breath of the Wild 
     
     
  
 
 
	 00:47:14
     ◼
      
     ► 
     they ripped it off the Greek mythology edition yeah basically and Genshin Impact is basically 
     
     
  
 
 
	 00:47:20
     ◼
      
     ► 
     Breath of the Wild anime edition with a free-to-play business model so and Genshin Impact is also 
     
     
  
 
 
	 00:47:27
     ◼
      
     ► 
     one of these new types of games where the mobile versions the actual versions like Among 
     
     
  
 
 
	 00:47:34
     ◼
      
     ► 
     us is a similar type of thing where it's like it's the same game on PC on console on iOS 
     
     
  
 
 
	 00:47:43
     ◼
      
     ► 
     so Android iPad game legends of Runeterra I don't know this game don't know this game 
     
     
  
 
 
	 00:47:50
     ◼
      
     ► 
     it looks like a kind of Hearthstone like game it's made by riot which is Apple's best friend 
     
     
  
 
 
	 00:47:55
     ◼
      
     ► 
     because they broke up with that right right Mac game disco Elysium I also don't know this 
     
     
  
 
 
	 00:48:02
     ◼
      
     ► 
     game really. Oh this collision is amazing it's a really it's a really really really 
     
     
  
 
 
	 00:48:06
     ◼
      
     ► 
     good game and I believe it won best indie game at the game awards last year 
     
     
  
 
 
	 00:48:12
     ◼
      
     ► 
     I think so yeah it's a really good game. I knew the name but I don't know the game that makes 
     
     
  
 
 
	 00:48:17
     ◼
      
     ► 
     sense the name rang a bell but I couldn't place it. Yeah. The Apple TV game of the year is Dandara 
     
     
  
 
 
	 00:48:24
     ◼
      
     ► 
     Trials of Fear I also don't don't really know much about this game but it looks like a 
     
     
  
 
 
 
	 00:48:55
     ◼
      
     ► 
     I know this was one that people liked and it was a little bit out of left field. They 
     
     
  
 
 
	 00:49:03
     ◼
      
     ► 
     also created the app trend of the year. Now this is interesting because they created an 
     
     
  
 
 
	 00:49:08
     ◼
      
     ► 
     award called app trend but then they give an app, a single app. Like a representative 
     
     
  
 
 
	 00:49:15
     ◼
      
     ► 
     of the trend. Yeah that is representative of that trend. Now the trend this year is 
     
     
  
 
 
	 00:49:19
     ◼
      
     ► 
     highlighting self-care and they gave the award to an application called shine which is all 
     
     
  
 
 
	 00:49:25
     ◼
      
     ► 
     about doing that. I think it was meditation last year, right? And mindfulness. I don't remember 
     
     
  
 
 
	 00:49:32
     ◼
      
     ► 
     that but that makes sense, sure. I think the uptrend last year was meditation, yeah, okay. 
     
     
  
 
 
	 00:49:38
     ◼
      
     ► 
     So currently all of the trends just relate to people being super stressed out and needing 
     
     
  
 
 
	 00:49:44
     ◼
      
     ► 
     ways to take care of that. They for the first time made physical awards, they made these beautiful 
     
     
  
 
 
	 00:49:52
     ◼
      
     ► 
     interpretations of the App Store icon. 
     
     
  
 
 
	 00:49:55
     ◼
      
     ► 
     They look really cool. 
     
     
  
 
 
	 00:49:56
     ◼
      
     ► 
     Yeah, they do. Nice. 
     
     
  
 
 
	 00:49:58
     ◼
      
     ► 
     It's nice to... 
     
     
  
 
 
	 00:49:59
     ◼
      
     ► 
     It's a nice thing to do, 
     
     
  
 
 
	 00:50:02
     ◼
      
     ► 
     speaking as someone who makes 
     
     
  
 
 
	 00:50:05
     ◼
      
     ► 
     physical awards for apps. 
     
     
  
 
 
	 00:50:06
     ◼
      
     ► 
     I think it's the right approach. 
     
     
  
 
 
	 00:50:10
     ◼
      
     ► 
     You know, I was like, 
     
     
  
 
 
	 00:50:12
     ◼
      
     ► 
     I felt like starting a timer. 
     
     
  
 
 
	 00:50:14
     ◼
      
     ► 
     To like, when does Federico mention 
     
     
  
 
 
	 00:50:16
     ◼
      
     ► 
     either that or like, huh, good idea, Apple. 
     
     
  
 
 
	 00:50:19
     ◼
      
     ► 
     Where'd you get that one from? 
     
     
  
 
 
	 00:50:21
     ◼
      
     ► 
     I think it's a good idea. Apple is not new to making physical awards. They have the Apple 
     
     
  
 
 
	 00:50:28
     ◼
      
     ► 
     Design Awards. 
     
     
  
 
 
	 00:50:31
     ◼
      
     ► 
     And the Music Award. 
     
     
  
 
 
	 00:50:32
     ◼
      
     ► 
     Yeah, they did that a couple of weeks ago. They did it again. 
     
     
  
 
 
 
	 00:50:37
     ◼
      
     ► 
     The Music Awards. 
     
     
  
 
 
	 00:50:38
     ◼
      
     ► 
     It's a good idea. 
     
     
  
 
 
	 00:50:39
     ◼
      
     ► 
     Apple also showed off the most downloaded apps of the year. Something happened, which 
     
     
  
 
 
	 00:50:45
     ◼
      
     ► 
     I hoped would happen, and it did happen, which is _DavidSmith's WidgetSmith is on that list, 
     
     
  
 
 
	 00:50:51
     ◼
      
     ► 
     which is unbelievable because this app was out for three months, three months. 
     
     
  
 
 
	 00:50:58
     ◼
      
     ► 
     And he got in that list. 
     
     
  
 
 
	 00:51:00
     ◼
      
     ► 
     You see Zoom, you're like, okay, pandemic, you see TikTok, Disney Plus, YouTube, the 
     
     
  
 
 
	 00:51:05
     ◼
      
     ► 
     usual names, right? Instagram, Snapchat, Facebook. Then you scroll to the bottom. Okay, I want 
     
     
  
 
 
	 00:51:10
     ◼
      
     ► 
     to start from the bottom. Google Meet. It's like, okay, poor man's Zoom. Google, WhatsApp, 
     
     
  
 
 
	 00:51:17
     ◼
      
     ► 
     Spotify, DoorDash, makes sense, people are saying at home, and they're right there. 
     
     
  
 
 
	 00:51:22
     ◼
      
     ► 
     Widgetsmith. 
     
     
  
 
 
	 00:51:23
     ◼
      
     ► 
     You're looking at a slightly different list of the ones that I have. 
     
     
  
 
 
	 00:51:26
     ◼
      
     ► 
     This is the US App Store, I think. 
     
     
  
 
 
	 00:51:28
     ◼
      
     ► 
     I think I'm looking at the US App Store one as well. 
     
     
  
 
 
	 00:51:30
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 00:51:31
     ◼
      
     ► 
     I don't think they're necessarily an order of downloads, maybe? 
     
     
  
 
 
	 00:51:34
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 00:51:35
     ◼
      
     ► 
     The order is not changing for me. 
     
     
  
 
 
	 00:51:38
     ◼
      
     ► 
     But nevertheless, what I'm seeing is from the bottom up, Google Meet, Google, Venmo, 
     
     
  
 
 
	 00:51:43
     ◼
      
     ► 
     WhatsApp, Widgetsmith. 
     
     
  
 
 
	 00:51:45
     ◼
      
     ► 
     I imagine there's some sort of order to it, whatever, but I think the biggest one to beat 
     
     
  
 
 
	 00:51:51
     ◼
      
     ► 
     here was Google Meet, because the other applications, apps like Google and WhatsApp, you could argue 
     
     
  
 
 
	 00:51:59
     ◼
      
     ► 
     lots of people already have them, right? But Google Meet is surely an application that 
     
     
  
 
 
	 00:52:05
     ◼
      
     ► 
     lots of people needed to download this year, right? Throughout the whole year because of 
     
     
  
 
 
	 00:52:10
     ◼
      
     ► 
     their organizations moving to video conferencing or whatever. But nevertheless, we're under 
     
     
  
 
 
	 00:52:15
     ◼
      
     ► 
     score sits on this list, the fact that he is on this list, and every other app on this list 
     
     
  
 
 
	 00:52:23
     ◼
      
     ► 
     is multi-million if not billion dollar companies. Every single one of these is a massive company 
     
     
  
 
 
	 00:52:32
     ◼
      
     ► 
     except Widgetsmith, right? What, you've got Zoom, TikTok, which is ByteDance, Disney, 
     
     
  
 
 
	 00:52:40
     ◼
      
     ► 
     Google, Facebook, Snapchat, 
     
     
  
 
 
	 00:52:43
     ◼
      
     ► 
     Cash, is Cash owned by Square? 
     
     
  
 
 
	 00:52:47
     ◼
      
     ► 
     - I think so. 
     
     
  
 
 
	 00:52:48
     ◼
      
     ► 
     - Right, Amazon, Netflix, - Netflix. 
     
     
  
 
 
	 00:52:50
     ◼
      
     ► 
     - DoorDash, Spotify, Venmo, 
     
     
  
 
 
	 00:52:54
     ◼
      
     ► 
     and then Cross Forward Console. 
     
     
  
 
 
 
	 00:52:58
     ◼
      
     ► 
     - Which is incredible. 
     
     
  
 
 
	 00:52:59
     ◼
      
     ► 
     - These are your apps. 
     
     
  
 
 
	 00:53:01
     ◼
      
     ► 
     - Is underscore what the kind of person 
     
     
  
 
 
	 00:53:04
     ◼
      
     ► 
     that we refer to now as a celebrity developer? 
     
     
  
 
 
 
	 00:53:09
     ◼
      
     ► 
     - It is, right? 
     
     
  
 
 
	 00:53:10
     ◼
      
     ► 
     Based on this, Underscore is the, of 2020, 
     
     
  
 
 
	 00:53:15
     ◼
      
     ► 
     the best performing solo developer. 
     
     
  
 
 
	 00:53:21
     ◼
      
     ► 
     - Yeah. - Right? 
     
     
  
 
 
 
	 00:53:23
     ◼
      
     ► 
     - He should have gotten the award for developer of the year. 
     
     
  
 
 
	 00:53:25
     ◼
      
     ► 
     - Yeah, well, he gets mine. 
     
     
  
 
 
	 00:53:27
     ◼
      
     ► 
     In 2020, nobody downloaded an application 
     
     
  
 
 
	 00:53:31
     ◼
      
     ► 
     made by one person more than Dave. 
     
     
  
 
 
 
	 00:53:34
     ◼
      
     ► 
     - 'Cause every other app on this list 
     
     
  
 
 
	 00:53:37
     ◼
      
     ► 
     is made by teams of hundreds, if not thousands, right? 
     
     
  
 
 
	 00:53:40
     ◼
      
     ► 
     - Makes you think, right? 
     
     
  
 
 
	 00:53:42
     ◼
      
     ► 
     Deep stuff. - It's incredible. 
     
     
  
 
 
	 00:53:43
     ◼
      
     ► 
     It's incredible. 
     
     
  
 
 
	 00:53:44
     ◼
      
     ► 
     - And it couldn't happen to a better guy. 
     
     
  
 
 
	 00:53:47
     ◼
      
     ► 
     Like, I love Underscore. 
     
     
  
 
 
	 00:53:49
     ◼
      
     ► 
     - He deserves it more than anybody else. 
     
     
  
 
 
	 00:53:51
     ◼
      
     ► 
     I knew this list was coming, right? 
     
     
  
 
 
	 00:53:54
     ◼
      
     ► 
     It comes every year, and I have been hoping so much 
     
     
  
 
 
	 00:53:58
     ◼
      
     ► 
     that he would be on it. 
     
     
  
 
 
	 00:53:59
     ◼
      
     ► 
     And so I'm very pleased. 
     
     
  
 
 
	 00:54:01
     ◼
      
     ► 
     I'm very proud of him, and I'm very pleased 
     
     
  
 
 
	 00:54:03
     ◼
      
     ► 
     to see him there, and it's awesome. 
     
     
  
 
 
	 00:54:04
     ◼
      
     ► 
     And by the way, if you haven't checked out 
     
     
  
 
 
	 00:54:06
     ◼
      
     ► 
     WidgetSmith recently. Dave's been doing some really cool stuff because he's 
     
     
  
 
 
	 00:54:09
     ◼
      
     ► 
     leaning into what the people were using it for. So there's like, there's new 
     
     
  
 
 
	 00:54:13
     ◼
      
     ► 
     themes and there's new like, there's like a whole new theming system so you can 
     
     
  
 
 
	 00:54:17
     ◼
      
     ► 
     create one theme and apply it to all of your widgets and also like seasonal 
     
     
  
 
 
	 00:54:24
     ◼
      
     ► 
     stuff so there's a lot of like holiday focused stuff now. He's doing good stuff 
     
     
  
 
 
	 00:54:28
     ◼
      
     ► 
     of it. He's leaning into what it's about and I think that's very smart. What I 
     
     
  
 
 
	 00:54:32
     ◼
      
     ► 
     love about it is that we just made this the OG, right? It's like this is the app that 
     
     
  
 
 
	 00:54:38
     ◼
      
     ► 
     started it all. And so when David adds new stuff to it to respond to like the whole aesthetic 
     
     
  
 
 
	 00:54:45
     ◼
      
     ► 
     thing, for example, it doesn't sound desperate because that's the person who made it happen. 
     
     
  
 
 
	 00:54:52
     ◼
      
     ► 
     And unlike all these other copycats that I now see on the app store, all these folks 
     
     
  
 
 
	 00:54:57
     ◼
      
     ► 
     they're like changing their app titles, like a static home screen. 
     
     
  
 
 
	 00:55:01
     ◼
      
     ► 
     Like I see hundreds of those apps on the App Store. 
     
     
  
 
 
	 00:55:04
     ◼
      
     ► 
     They all seem kind of desperate to an extent, you know, 
     
     
  
 
 
	 00:55:07
     ◼
      
     ► 
     and WidgetSmith is the original and it's still the best one. 
     
     
  
 
 
	 00:55:11
     ◼
      
     ► 
     Like just a few days ago, 
     
     
  
 
 
	 00:55:12
     ◼
      
     ► 
     I wanted to have like a very specific time zone widget. 
     
     
  
 
 
	 00:55:16
     ◼
      
     ► 
     And of course I was able to make it with WidgetSmith. 
     
     
  
 
 
	 00:55:21
     ◼
      
     ► 
     So like this, 
     
     
  
 
 
	 00:55:22
     ◼
      
     ► 
     And I love how he's leaning into what became a trend without necessarily altering the nature 
     
     
  
 
 
	 00:55:30
     ◼
      
     ► 
     of the app because this app was born for that kind of purpose when that purpose did not 
     
     
  
 
 
	 00:55:38
     ◼
      
     ► 
     exist. It's incredible. 
     
     
  
 
 
	 00:55:42
     ◼
      
     ► 
     It's one thing to have this success happen to you, which happened to him, right? That's 
     
     
  
 
 
	 00:55:48
     ◼
      
     ► 
     one thing but then to be able to adapt and move forward of it it's like a whole 
     
     
  
 
 
	 00:55:55
     ◼
      
     ► 
     other thing and that's what Underscore has been able to do and I think that is 
     
     
  
 
 
	 00:55:59
     ◼
      
     ► 
     the truly impressive thing here is like he was able to capture lightning in a 
     
     
  
 
 
	 00:56:03
     ◼
      
     ► 
     bottle but he's held on to that and he's moving forward of it and and I think 
     
     
  
 
 
	 00:56:08
     ◼
      
     ► 
     it's it's pretty awesome to see and like the changes that he's making they're 
     
     
  
 
 
	 00:56:14
     ◼
      
     ► 
     like the app is legitimately better now, right? 
     
     
  
 
 
	 00:56:18
     ◼
      
     ► 
     It's just like, it is better at what it does. 
     
     
  
 
 
	 00:56:20
     ◼
      
     ► 
     But yeah, anyway, these awards were, I would say, 
     
     
  
 
 
	 00:56:23
     ◼
      
     ► 
     much better than last year. 
     
     
  
 
 
	 00:56:25
     ◼
      
     ► 
     I think Apple have clearly, I think, 
     
     
  
 
 
	 00:56:29
     ◼
      
     ► 
     no, I'm not saying that they are responding to criticism 
     
     
  
 
 
	 00:56:31
     ◼
      
     ► 
     'cause I don't really think many people 
     
     
  
 
 
	 00:56:33
     ◼
      
     ► 
     criticize it other than us. 
     
     
  
 
 
	 00:56:35
     ◼
      
     ► 
     'Cause it's just, people are just like, 
     
     
  
 
 
	 00:56:36
     ◼
      
     ► 
     "Okay, that's what happens." 
     
     
  
 
 
	 00:56:37
     ◼
      
     ► 
     - Maybe they are responding to us. 
     
     
  
 
 
	 00:56:39
     ◼
      
     ► 
     - Maybe they are responding to us directly. 
     
     
  
 
 
	 00:56:41
     ◼
      
     ► 
     But the more the point that I'm making is I can see a lot more thought went into it this year, I think. 
     
     
  
 
 
	 00:56:48
     ◼
      
     ► 
     I mean, and that is borne out by the fact that they now have awards for it. 
     
     
  
 
 
	 00:56:54
     ◼
      
     ► 
     They clearly see it as being more important. 
     
     
  
 
 
	 00:56:56
     ◼
      
     ► 
     One thing they didn't bother spending any time with is Apple Music Replay. 
     
     
  
 
 
	 00:57:00
     ◼
      
     ► 
     Ah, this is so sad. 
     
     
  
 
 
	 00:57:02
     ◼
      
     ► 
     So it's the end of the year, so we can all finally go to that with our site and get our... 
     
     
  
 
 
	 00:57:08
     ◼
      
     ► 
     Like, why does it not show up in the Apple Music app? 
     
     
  
 
 
 
	 00:57:12
     ◼
      
     ► 
     I have to go to the stupid website, 
     
     
  
 
 
	 00:57:14
     ◼
      
     ► 
     re-authenticate myself again, 
     
     
  
 
 
	 00:57:16
     ◼
      
     ► 
     and just get some janky playlist that I can add to my library. 
     
     
  
 
 
	 00:57:20
     ◼
      
     ► 
     And it's like a time where Spotify are continuing to add more features, right? 
     
     
  
 
 
	 00:57:26
     ◼
      
     ► 
     Like, Apple had to do this to respond to Spotify wrapped, 
     
     
  
 
 
	 00:57:31
     ◼
      
     ► 
     and then just didn't bother to do anything else. 
     
     
  
 
 
	 00:57:34
     ◼
      
     ► 
     And Spotify this year have added a bunch of new features, 
     
     
  
 
 
	 00:57:36
     ◼
      
     ► 
     including you can play a quiz to guess what your favorites are, which I think is quite clever. 
     
     
  
 
 
	 00:57:42
     ◼
      
     ► 
     You can take your most favorite song, like your top song, and you're able to watch like on a timeline 
     
     
  
 
 
	 00:57:49
     ◼
      
     ► 
     how that song became popular, which is cool. 
     
     
  
 
 
	 00:57:52
     ◼
      
     ► 
     So like if you really love that song, you love that artist, you get to see the timeline of like, 
     
     
  
 
 
	 00:57:56
     ◼
      
     ► 
     "Oh, this is how long it took to get to 100 streams and this is where it blew up." 
     
     
  
 
 
	 00:58:00
     ◼
      
     ► 
     You now have more, they also like expanded it last year to include podcasts. 
     
     
  
 
 
	 00:58:06
     ◼
      
     ► 
     and now they're doing more listening stats and I will say as a podcaster I've 
     
     
  
 
 
	 00:58:11
     ◼
      
     ► 
     really liked the past few days where people have been tagging me and the 
     
     
  
 
 
	 00:58:14
     ◼
      
     ► 
     stuff that they're sharing from Spotify to be like oh look at all this which is 
     
     
  
 
 
	 00:58:18
     ◼
      
     ► 
     by the way podcast app developers you should be doing this right I will now 
     
     
  
 
 
	 00:58:23
     ◼
      
     ► 
     hold you to your feet to the fire the same way I want Apple to do this for 
     
     
  
 
 
	 00:58:27
     ◼
      
     ► 
     Apple Music Replay because if you care about keeping your users you've got to 
     
     
  
 
 
	 00:58:35
     ◼
      
     ► 
     stop them from saying, "Hey Spotify does this stuff better." I want stats like that, right? 
     
     
  
 
 
	 00:58:40
     ◼
      
     ► 
     So this is the same thing that Apple Music should be doing this. Podcast app developers 
     
     
  
 
 
	 00:58:45
     ◼
      
     ► 
     should be doing this kind of stuff too. And they're also doing more personalized, so that 
     
     
  
 
 
	 00:58:49
     ◼
      
     ► 
     also includes Apple Podcasts, more personalized playlists using the music data as well. So 
     
     
  
 
 
	 00:58:54
     ◼
      
     ► 
     it's not just like you get this one, this is your most played stuff. They use the data 
     
     
  
 
 
	 00:58:58
     ◼
      
     ► 
     from that to build more playlists for you. And I just think that it's ridiculous that 
     
     
  
 
 
	 00:59:04
     ◼
      
     ► 
     Apple isn't doing something here because this is genuinely a thing where people 
     
     
  
 
 
	 00:59:09
     ◼
      
     ► 
     feel FOMO for not using Spotify and you do not want that for the service that 
     
     
  
 
 
	 00:59:16
     ◼
      
     ► 
     you make right you as Apple or as any provider of audio now do not want to be 
     
     
  
 
 
	 00:59:23
     ◼
      
     ► 
     in a situation where people going if I use Spotify for a year I could join in 
     
     
  
 
 
	 00:59:29
     ◼
      
     ► 
     this social media thing that happens on a yearly basis? 
     
     
  
 
 
	 00:59:33
     ◼
      
     ► 
     I have a funny story. I woke up this morning and I checked my website analytics and I saw 
     
     
  
 
 
	 00:59:42
     ◼
      
     ► 
     over 3,000 clicks on a specific link and I saw that it was an iCloud.com link and I thought 
     
     
  
 
 
	 00:59:50
     ◼
      
     ► 
     well that must be a shortcut, an iCloud.com link on Mac stories and 3,000 people wanting 
     
     
  
 
 
	 00:59:56
     ◼
      
     ► 
     to install it. And I then realized what it was. 
     
     
  
 
 
	 01:00:00
     ◼
      
     ► 
     Oh, I know what it is. Yep. 
     
     
  
 
 
	 01:00:02
     ◼
      
     ► 
     Because Spotify Wrapped is out, people have been Googling "Apple Music Wrapped." And they 
     
     
  
 
 
	 01:00:09
     ◼
      
     ► 
     are finding on the first page of Google results my shortcut from two years ago called "Apple 
     
     
  
 
 
	 01:00:15
     ◼
      
     ► 
     Music Wrapped" that generates, I believe, a much more fun and informative report than 
     
     
  
 
 
	 01:00:22
     ◼
      
     ► 
     what you get from Apple Music Replay, and it does it all in shortcuts, and it creates 
     
     
  
 
 
	 01:00:27
     ◼
      
     ► 
     a landing page in Safari for you and a playlist in the music app for you. And they've been 
     
     
  
 
 
	 01:00:32
     ◼
      
     ► 
     reinstalling it, and I've been getting a lot of tweets of people saying "hey, thanks for 
     
     
  
 
 
	 01:00:40
     ◼
      
     ► 
     the report" and they've been sending me screenshots of their top artists and top songs and whatnot. 
     
     
  
 
 
	 01:00:47
     ◼
      
     ► 
     So it's nice that this is still useful and I tried it again, it's still working just 
     
     
  
 
 
	 01:00:54
     ◼
      
     ► 
     fine in Safari and shortcuts in iOS 14. 
     
     
  
 
 
	 01:00:59
     ◼
      
     ► 
     So ideally this should be an Apple Music feature, I really don't understand why they're not 
     
     
  
 
 
 
	 01:01:08
     ◼
      
     ► 
     And I can't think of a reason, it's not a data thing because they produce something. 
     
     
  
 
 
	 01:01:15
     ◼
      
     ► 
     They must be aware of this, right? 
     
     
  
 
 
	 01:01:19
     ◼
      
     ► 
     Surely the Apple Music team is aware of this 
     
     
  
 
 
	 01:01:23
     ◼
      
     ► 
     pop culture phenomenon that happens 
     
     
  
 
 
	 01:01:25
     ◼
      
     ► 
     at the end of the year every year. 
     
     
  
 
 
	 01:01:27
     ◼
      
     ► 
     I'm not sure why they're not putting the resources to it. 
     
     
  
 
 
	 01:01:30
     ◼
      
     ► 
     Like, does it fall outside of like, 
     
     
  
 
 
	 01:01:33
     ◼
      
     ► 
     Apple's like typical capability, right? 
     
     
  
 
 
	 01:01:37
     ◼
      
     ► 
     Like, they don't build stuff like this, right? 
     
     
  
 
 
	 01:01:40
     ◼
      
     ► 
     This is like a little web environment for a lot of people. 
     
     
  
 
 
	 01:01:44
     ◼
      
     ► 
     But you could put it in that. 
     
     
  
 
 
	 01:01:45
     ◼
      
     ► 
     I don't care what the reason is, they need to do better here. 
     
     
  
 
 
	 01:01:47
     ◼
      
     ► 
     They just do. 
     
     
  
 
 
	 01:01:48
     ◼
      
     ► 
     'Cause this is a competitive advantage 
     
     
  
 
 
	 01:01:50
     ◼
      
     ► 
     that Spotify is getting. 
     
     
  
 
 
	 01:01:51
     ◼
      
     ► 
     You can choose if you think it's important 
     
     
  
 
 
	 01:01:53
     ◼
      
     ► 
     to keep your competitive advantages. 
     
     
  
 
 
	 01:01:56
     ◼
      
     ► 
     I can assure you it is, Apple, right? 
     
     
  
 
 
	 01:01:57
     ◼
      
     ► 
     Like, if Apple Music is important to you, 
     
     
  
 
 
	 01:02:01
     ◼
      
     ► 
     which it seems like it is, 
     
     
  
 
 
	 01:02:03
     ◼
      
     ► 
     you need to make it a full and complete service. 
     
     
  
 
 
	 01:02:06
     ◼
      
     ► 
     And I think Spotify is starting to make this kind of thing 
     
     
  
 
 
 
	 01:02:11
     ◼
      
     ► 
     - What I think is also interesting is how Spotify Wrapped 
     
     
  
 
 
	 01:02:14
     ◼
      
     ► 
     is it sheds light on an idea of if you make it fun and if you make it so that people have that fear 
     
     
  
 
 
	 01:02:25
     ◼
      
     ► 
     of missing out on something fun, people are fine. They don't even think about, actually, the idea of, 
     
     
  
 
 
	 01:02:32
     ◼
      
     ► 
     in a way, being tracked in their behavior, right? Because they don't see it that way. 
     
     
  
 
 
	 01:02:39
     ◼
      
     ► 
     because they get these colorful, informative and useful report at the end of the year. 
     
     
  
 
 
	 01:02:45
     ◼
      
     ► 
     And I wonder if that's maybe what Apple has a problem with, the idea of sort of in a way 
     
     
  
 
 
	 01:02:51
     ◼
      
     ► 
     confirming that they keep track of all of these different data points about you, and balancing 
     
     
  
 
 
	 01:02:58
     ◼
      
     ► 
     that with some people like us saying, "But yeah, I'm fine with this because I find this useful and 
     
     
  
 
 
	 01:03:03
     ◼
      
     ► 
     I find this fun. Please aggregate this data and give it to me at the end of the year." 
     
     
  
 
 
	 01:03:08
     ◼
      
     ► 
     But like, they do. They are. I mean, like Apple make this stuff available to you, right? 
     
     
  
 
 
	 01:03:12
     ◼
      
     ► 
     I'm not sure if the Apple... That's the problem. I'm not sure if the Apple Music web service 
     
     
  
 
 
	 01:03:18
     ◼
      
     ► 
     has all the data points that Spotify has. And personally, I see that as a limitation. 
     
     
  
 
 
	 01:03:25
     ◼
      
     ► 
     Because I would love to have a native Apple Music wrapped with all of the stats being aggregated 
     
     
  
 
 
	 01:03:33
     ◼
      
     ► 
     from all of the different ways that you can use Apple Music, right? 
     
     
  
 
 
	 01:03:37
     ◼
      
     ► 
     From all the kind of speakers and devices and TVs that you want to use Apple Music from. 
     
     
  
 
 
	 01:03:41
     ◼
      
     ► 
     And I wonder if that's the limitation they're getting stuck upon. 
     
     
  
 
 
	 01:03:45
     ◼
      
     ► 
     Right, but again, like, you can solve any problem. 
     
     
  
 
 
	 01:03:49
     ◼
      
     ► 
     Oh, absolutely you can. In fact, I think it's a... 
     
     
  
 
 
	 01:03:53
     ◼
      
     ► 
     No, what I'm saying is, I think it's a political decision. 
     
     
  
 
 
	 01:03:56
     ◼
      
     ► 
     Internally, I have... 
     
     
  
 
 
	 01:03:59
     ◼
      
     ► 
     My concern is that they do not want to do this. 
     
     
  
 
 
	 01:04:03
     ◼
      
     ► 
     Not that they can't. 
     
     
  
 
 
	 01:04:05
     ◼
      
     ► 
     Yeah, I understand what you're saying. 
     
     
  
 
 
	 01:04:07
     ◼
      
     ► 
     I know that you buy this too, but that's the wrong move. 
     
     
  
 
 
	 01:04:13
     ◼
      
     ► 
     Oh, I agree. 
     
     
  
 
 
	 01:04:15
     ◼
      
     ► 
     They should do this. 
     
     
  
 
 
	 01:04:16
     ◼
      
     ► 
     They should have done this years ago. 
     
     
  
 
 
	 01:04:17
     ◼
      
     ► 
     And they're like five years late to do this at this point. 
     
     
  
 
 
	 01:04:21
     ◼
      
     ► 
     So it's too bad. 
     
     
  
 
 
	 01:04:24
     ◼
      
     ► 
     What I miss about-- 
     
     
  
 
 
	 01:04:26
     ◼
      
     ► 
     I'm totally fine with Apple Music. 
     
     
  
 
 
	 01:04:27
     ◼
      
     ► 
     But what I miss from Spotify is exactly this, like their willingness to try these ideas 
     
     
  
 
 
	 01:04:36
     ◼
      
     ► 
     with data collection and intelligent recommendations that go the extra mile. 
     
     
  
 
 
	 01:04:46
     ◼
      
     ► 
     Because on Apple Music, yeah, you got the mixes and you got the "Listen Now" page in 
     
     
  
 
 
	 01:04:48
     ◼
      
     ► 
     iOS 14, but it always feels kinda like the old way of doing things. 
     
     
  
 
 
	 01:04:55
     ◼
      
     ► 
     It's like, yeah, here's some suggestion for you. 
     
     
  
 
 
	 01:04:58
     ◼
      
     ► 
     I can make an additional point on your, I think, well-argued point about it being a political decision. 
     
     
  
 
 
	 01:05:06
     ◼
      
     ► 
     I think that if Apple truly believed this stuff, you know, then they need to be able to provide tools 
     
     
  
 
 
	 01:05:16
     ◼
      
     ► 
     that stop people from wanting to use the companies that they believe collect too much data. 
     
     
  
 
 
	 01:05:22
     ◼
      
     ► 
     Right, like if you have this in your DNA as a company that you believe that data should be harvested 
     
     
  
 
 
	 01:05:29
     ◼
      
     ► 
     accurately and kept securely and with privacy in mind 
     
     
  
 
 
	 01:05:34
     ◼
      
     ► 
     The alternative that you're creating needs to provide the functionality that people 
     
     
  
 
 
	 01:05:39
     ◼
      
     ► 
     Feel they're missing 
     
     
  
 
 
	 01:05:42
     ◼
      
     ► 
     You're following what I'm saying? Like 
     
     
  
 
 
	 01:05:44
     ◼
      
     ► 
     One of the best ways to stop people from having their data collected by Spotify is to make Apple music 
     
     
  
 
 
	 01:05:52
     ◼
      
     ► 
     equally comparable. Absolutely, yes. Right? Yes. So like if that is your like cross to bear, 
     
     
  
 
 
	 01:05:59
     ◼
      
     ► 
     then make it in your product. And you know, like Apple Photos does a good enough job here, 
     
     
  
 
 
	 01:06:07
     ◼
      
     ► 
     right? It's not as good as Google Photos, but it does a good enough job with like machine learning 
     
     
  
 
 
	 01:06:13
     ◼
      
     ► 
     and picking up people and letting me search for things within Photos. It's not as good as Google, 
     
     
  
 
 
	 01:06:18
     ◼
      
     ► 
     But it's enough to keep me there because I get most of what I need, but it's good enough 
     
     
  
 
 
	 01:06:22
     ◼
      
     ► 
     Yeah, it's good enough. And and I don't think that 
     
     
  
 
 
	 01:06:25
     ◼
      
     ► 
     Apple music is good enough compared to Spotify like they they do a decent job with the 
     
     
  
 
 
	 01:06:32
     ◼
      
     ► 
     Playlists, but the best playlists to Apple maker the curated ones 
     
     
  
 
 
	 01:06:36
     ◼
      
     ► 
     Not the stuff based on your data 
     
     
  
 
 
	 01:06:39
     ◼
      
     ► 
     Spotify seems to still have a leg up on there based on the people that I know that care about this kind of stuff 
     
     
  
 
 
	 01:06:46
     ◼
      
     ► 
     and I think that the Spotify wrapped is the perfect encapsulation of 
     
     
  
 
 
	 01:06:50
     ◼
      
     ► 
     their inability to 
     
     
  
 
 
	 01:06:53
     ◼
      
     ► 
     Accurately serve this information back to the user 
     
     
  
 
 
	 01:06:56
     ◼
      
     ► 
     Agree. Yeah, and and I and I wrote this in my iOS 14 review 
     
     
  
 
 
	 01:07:00
     ◼
      
     ► 
     I I generally believe that Apple music has such a terrific advantage 
     
     
  
 
 
	 01:07:05
     ◼
      
     ► 
     compared to other services when it comes to what they're doing as a 
     
     
  
 
 
	 01:07:10
     ◼
      
     ► 
     As a music company if you will as as think about it as a subsidiary to Apple what they're doing with 
     
     
  
 
 
	 01:07:16
     ◼
      
     ► 
     with the interviews, and especially in 2020 with the pandemic, what they have done with all the 
     
     
  
 
 
	 01:07:21
     ◼
      
     ► 
     Apple Music at Home series of interviews, what they have done with the Apple Music 1 relaunch 
     
     
  
 
 
	 01:07:26
     ◼
      
     ► 
     for radio, what they have done with all this slate of original programming that they have 
     
     
  
 
 
	 01:07:32
     ◼
      
     ► 
     on Apple Music. That's awesome. How much they're wasting this opportunity by making effectively 
     
     
  
 
 
	 01:07:39
     ◼
      
     ► 
     all of this essentially undiscoverable on Apple Music and not taking advantage of all these things 
     
     
  
 
 
	 01:07:45
     ◼
      
     ► 
     that they have to recommend it to you in a more, I don't want to say intrusive way, but just in a 
     
     
  
 
 
	 01:07:51
     ◼
      
     ► 
     better way. Like, a lot of people have no idea all these interviews, all these shows that they can 
     
     
  
 
 
	 01:07:58
     ◼
      
     ► 
     find on Apple Music. And you know why? Because it's been five years since they've been doing radio, 
     
     
  
 
 
	 01:08:03
     ◼
      
     ► 
     they don't even have a schedule page in their app. Like a proper schedule page where you can see all 
     
     
  
 
 
	 01:08:09
     ◼
      
     ► 
     the shows coming up in your time zone and where you can set notifications. You know, like, the 
     
     
  
 
 
	 01:08:13
     ◼
      
     ► 
     basics for following. I remember us complaining about this when it began. Yeah, and it's still 
     
     
  
 
 
	 01:08:19
     ◼
      
     ► 
     the case. It's like, what are you doing? You're investing money, but then you're not actually 
     
     
  
 
 
	 01:08:25
     ◼
      
     ► 
     making it easy for people to discover any of this. So yeah, I don't know. I just feel 
     
     
  
 
 
	 01:08:31
     ◼
      
     ► 
     like if Spotify were doing this, you know how much they would be pushing it. Look at 
     
     
  
 
 
	 01:08:36
     ◼
      
     ► 
     what they're doing for podcasting. They just got into it and look how much they're behind 
     
     
  
 
 
	 01:08:41
     ◼
      
     ► 
     And, you know, it just feels like they're wasting a pretty big opportunity here with 
     
     
  
 
 
	 01:08:48
     ◼
      
     ► 
     Apple Music. 
     
     
  
 
 
	 01:08:49
     ◼
      
     ► 
     All right, Myke, you want to tell us about our second sponsor? 
     
     
  
 
 
	 01:08:52
     ◼
      
     ► 
     Well, it's the listeners. 
     
     
  
 
 
	 01:08:55
     ◼
      
     ► 
     So we're encouraging you to go to connectedpro.co and sign up. 
     
     
  
 
 
	 01:09:00
     ◼
      
     ► 
     You can become a member. 
     
     
  
 
 
	 01:09:01
     ◼
      
     ► 
     You get ad-free, longer episodes of Connected every single week. 
     
     
  
 
 
	 01:09:08
     ◼
      
     ► 
     We have bonus content at the beginning and end of the show. 
     
     
  
 
 
	 01:09:10
     ◼
      
     ► 
     We do, if you like our Japes, there's typically quite a lot of Japes contained within there. 
     
     
  
 
 
	 01:09:16
     ◼
      
     ► 
     Some secrets and interesting stuff going on. 
     
     
  
 
 
	 01:09:19
     ◼
      
     ► 
     And today includes, for some reason, a surprise from Federico. 
     
     
  
 
 
	 01:09:25
     ◼
      
     ► 
     He told us a couple of days ago that he has something that he wants to talk about on Connected 
     
     
  
 
 
	 01:09:29
     ◼
      
     ► 
     Pro in the post show, but will not give us any clues. 
     
     
  
 
 
	 01:09:33
     ◼
      
     ► 
     So if you want to find out Federico's big surprise, go to connectedpro.co. 
     
     
  
 
 
	 01:09:38
     ◼
      
     ► 
     You can sign up there for $5 a month. 
     
     
  
 
 
	 01:09:40
     ◼
      
     ► 
     You can also go to our website if you want to sign up annually and you also benefit from 
     
     
  
 
 
	 01:09:44
     ◼
      
     ► 
     all of the wonderful benefits that a Relay FM member will get so you get access to our 
     
     
  
 
 
	 01:09:49
     ◼
      
     ► 
     excellent Discord community and tons of other bonus content. 
     
     
  
 
 
	 01:09:52
     ◼
      
     ► 
     But if you go to connect2pro.co you will also get connected pro which includes that bonus 
     
     
  
 
 
	 01:09:58
     ◼
      
     ► 
     content and ad-free episodes and that helps support this very program. 
     
     
  
 
 
	 01:10:03
     ◼
      
     ► 
     Connect2pro.co. 
     
     
  
 
 
	 01:10:04
     ◼
      
     ► 
     Alright, so up next, we gotta talk about this. 
     
     
  
 
 
	 01:10:09
     ◼
      
     ► 
     Salesforce buying Slack for a cool $27.7 billion. 
     
     
  
 
 
	 01:10:13
     ◼
      
     ► 
     That's a lot of money! 
     
     
  
 
 
	 01:10:17
     ◼
      
     ► 
     That's a lot of money. 
     
     
  
 
 
	 01:10:18
     ◼
      
     ► 
     It's 27 Instagrams. 
     
     
  
 
 
 
	 01:10:22
     ◼
      
     ► 
     It's like 27 and then an insta-g- 
     
     
  
 
 
	 01:10:25
     ◼
      
     ► 
     That's nice. 
     
     
  
 
 
	 01:10:26
     ◼
      
     ► 
     It's about the rest of the work. 
     
     
  
 
 
	 01:10:27
     ◼
      
     ► 
     Yeah, that's good. 
     
     
  
 
 
	 01:10:28
     ◼
      
     ► 
     It took me a minute to work out what that meant, but... 
     
     
  
 
 
	 01:10:30
     ◼
      
     ► 
     It's not a palindrome. 
     
     
  
 
 
	 01:10:31
     ◼
      
     ► 
     Well, no, we didn't call them palindromes. 
     
     
  
 
 
	 01:10:34
     ◼
      
     ► 
     What do we call them? 
     
     
  
 
 
	 01:10:35
     ◼
      
     ► 
     Pali, Paliani, Palinalip, I don't know. 
     
     
  
 
 
 
 
 
	 01:10:43
     ◼
      
     ► 
     So people are freaking out about this, right? 
     
     
  
 
 
	 01:10:46
     ◼
      
     ► 
     Myke, what do you think about this? 
     
     
  
 
 
	 01:10:49
     ◼
      
     ► 
     I have a lot of thoughts about this. 
     
     
  
 
 
	 01:10:50
     ◼
      
     ► 
     So one of the things that I've been seeing a lot is people talking about this being like 
     
     
  
 
 
	 01:10:56
     ◼
      
     ► 
     a failure for Slack. 
     
     
  
 
 
 
	 01:11:00
     ◼
      
     ► 
     that's kind of like, oh, everything they could have done. 
     
     
  
 
 
	 01:11:05
     ◼
      
     ► 
     $27.7 billion is a big failure if it's a failure. 
     
     
  
 
 
	 01:11:11
     ◼
      
     ► 
     Like, you know, I can understand the argument 
     
     
  
 
 
	 01:11:14
     ◼
      
     ► 
     of people saying that they could have done more 
     
     
  
 
 
	 01:11:17
     ◼
      
     ► 
     in time with their stock valuation, their stock price, 
     
     
  
 
 
	 01:11:23
     ◼
      
     ► 
     you know, and also that they kind of not had a great 2020, 
     
     
  
 
 
	 01:11:28
     ◼
      
     ► 
     especially when it came to market cap. 
     
     
  
 
 
	 01:11:30
     ◼
      
     ► 
     But $27.7 billion is quite, is a success, right? 
     
     
  
 
 
	 01:11:35
     ◼
      
     ► 
     Like, that's a lot of money when it comes to acquisitions. 
     
     
  
 
 
	 01:11:42
     ◼
      
     ► 
     You know, like I don't think anyone called it a failure 
     
     
  
 
 
	 01:11:45
     ◼
      
     ► 
     when Instagram got bought for a billion, right? 
     
     
  
 
 
	 01:11:48
     ◼
      
     ► 
     Like, I understand that people kind of wanted something, 
     
     
  
 
 
	 01:11:52
     ◼
      
     ► 
     wanted a different path for Slack, 
     
     
  
 
 
	 01:11:55
     ◼
      
     ► 
     but this is a lot of money. 
     
     
  
 
 
	 01:11:57
     ◼
      
     ► 
     And also I think it was 40% increase, I think, 
     
     
  
 
 
	 01:12:02
     ◼
      
     ► 
     on their current valuation or something like that, 
     
     
  
 
 
	 01:12:03
     ◼
      
     ► 
     or on their current stock price. 
     
     
  
 
 
	 01:12:06
     ◼
      
     ► 
     But this was a huge exit, if you would call it that. 
     
     
  
 
 
	 01:12:11
     ◼
      
     ► 
     One of the things that I'm interested in seeing 
     
     
  
 
 
	 01:12:15
     ◼
      
     ► 
     is how and if the leadership at Slack changes. 
     
     
  
 
 
	 01:12:19
     ◼
      
     ► 
     I haven't seen anything to indicate that. 
     
     
  
 
 
	 01:12:21
     ◼
      
     ► 
     This seems like one of those, for the moment, 
     
     
  
 
 
	 01:12:23
     ◼
      
     ► 
     one of those typical like, 
     
     
  
 
 
	 01:12:25
     ◼
      
     ► 
     we're gonna leave the company how it is 
     
     
  
 
 
	 01:12:27
     ◼
      
     ► 
     kind of acquisitions. 
     
     
  
 
 
	 01:12:29
     ◼
      
     ► 
     Now, in all of the reporting of this, 
     
     
  
 
 
	 01:12:34
     ◼
      
     ► 
     I was reminded of the fact that Salesforce own Heroku. 
     
     
  
 
 
	 01:12:38
     ◼
      
     ► 
     And as a Heroku customer, I did not know this. 
     
     
  
 
 
	 01:12:43
     ◼
      
     ► 
     So there is definitely some precedent 
     
     
  
 
 
	 01:12:46
     ◼
      
     ► 
     for Salesforce buying companies 
     
     
  
 
 
	 01:12:48
     ◼
      
     ► 
     that they think is good for them to own 
     
     
  
 
 
	 01:12:50
     ◼
      
     ► 
     and not messing around with it, right? 
     
     
  
 
 
	 01:12:53
     ◼
      
     ► 
     So there is some precedent there. 
     
     
  
 
 
	 01:12:57
     ◼
      
     ► 
     So there could be a situation where Salesforce owns Slack 
     
     
  
 
 
	 01:13:02
     ◼
      
     ► 
     and help Slack be Slack, right? 
     
     
  
 
 
	 01:13:07
     ◼
      
     ► 
     So I heard Ben and John on Dithering talking about this, 
     
     
  
 
 
	 01:13:12
     ◼
      
     ► 
     which is where I found out that Salesforce owned Heroku, 
     
     
  
 
 
	 01:13:15
     ◼
      
     ► 
     that maybe this whole acquisition could help Slack 
     
     
  
 
 
	 01:13:21
     ◼
      
     ► 
     go back to being what they were good at 
     
     
  
 
 
	 01:13:23
     ◼
      
     ► 
     and what we liked them for years ago, 
     
     
  
 
 
	 01:13:25
     ◼
      
     ► 
     before they became like, we must push for the enterprise 
     
     
  
 
 
	 01:13:30
     ◼
      
     ► 
     and be the best enterprise customer we can be. 
     
     
  
 
 
	 01:13:32
     ◼
      
     ► 
     And now we're publicly traded, 
     
     
  
 
 
	 01:13:34
     ◼
      
     ► 
     which means we now need to be the best for our investors. 
     
     
  
 
 
	 01:13:37
     ◼
      
     ► 
     And where of course, I'm sure that they're only going 
     
     
  
 
 
	 01:13:39
     ◼
      
     ► 
     to double down on enterprise, right? 
     
     
  
 
 
	 01:13:42
     ◼
      
     ► 
     Because that's what Salesforce is all about. 
     
     
  
 
 
	 01:13:44
     ◼
      
     ► 
     They may at least be able to refocus the company 
     
     
  
 
 
	 01:13:48
     ◼
      
     ► 
     on trying to be the best at what Slack is, 
     
     
  
 
 
	 01:13:51
     ◼
      
     ► 
     rather than like pushing to integrate stories into the product, 
     
     
  
 
 
	 01:13:55
     ◼
      
     ► 
     pushing to integrate video into the product 
     
     
  
 
 
	 01:13:57
     ◼
      
     ► 
     because they got their butt handed to them by Zoom, right? 
     
     
  
 
 
	 01:14:01
     ◼
      
     ► 
     Like, and that was outside pressures, especially in 2020. 
     
     
  
 
 
	 01:14:06
     ◼
      
     ► 
     I don't think it's been very good for Slack 
     
     
  
 
 
	 01:14:07
     ◼
      
     ► 
     and it's probably been quite a distraction for them. 
     
     
  
 
 
	 01:14:10
     ◼
      
     ► 
     So, you know, clearly Slack were not in a position 
     
     
  
 
 
	 01:14:14
     ◼
      
     ► 
     to be able to grow in the way 
     
     
  
 
 
	 01:14:16
     ◼
      
     ► 
     that the pandemic needed of them. 
     
     
  
 
 
	 01:14:17
     ◼
      
     ► 
     So one, Slack is expensive. 
     
     
  
 
 
	 01:14:21
     ◼
      
     ► 
     It's especially expensive when you compare it to Teams, 
     
     
  
 
 
	 01:14:24
     ◼
      
     ► 
     where a lot of companies get Teams for free 
     
     
  
 
 
	 01:14:27
     ◼
      
     ► 
     because they're already Office 365 customers. 
     
     
  
 
 
	 01:14:30
     ◼
      
     ► 
     Because most, I mean, what business doesn't need Word? 
     
     
  
 
 
 
	 01:14:37
     ◼
      
     ► 
     Like any business that deals with a business 
     
     
  
 
 
	 01:14:40
     ◼
      
     ► 
     outside of their own needs Microsoft products. 
     
     
  
 
 
	 01:14:44
     ◼
      
     ► 
     So they probably already have licenses for Teams 
     
     
  
 
 
	 01:14:48
     ◼
      
     ► 
     because it's free if you have any of the other Microsoft stuff. 
     
     
  
 
 
	 01:14:52
     ◼
      
     ► 
     Slack lacks video chat, so Zoom and then Teams took another big chunk out of them. 
     
     
  
 
 
	 01:15:01
     ◼
      
     ► 
     Standing alone is difficult and has been difficult for Slack for breaking into large companies 
     
     
  
 
 
	 01:15:12
     ◼
      
     ► 
     because Slack have to go in and say, "Hey, move to us." 
     
     
  
 
 
	 01:15:17
     ◼
      
     ► 
     right? And where Microsoft can be like, you already use our products, so why not have 
     
     
  
 
 
	 01:15:25
     ◼
      
     ► 
     your chat with us as well? And I think Salesforce might be able to help them especially with 
     
     
  
 
 
	 01:15:31
     ◼
      
     ► 
     that last piece. Because similarly to Office, Salesforce is used in every medium to large 
     
     
  
 
 
	 01:15:40
     ◼
      
     ► 
     right? Like I said, most large companies, right? Again, like if you're in a sales 
     
     
  
 
 
	 01:15:47
     ◼
      
     ► 
     organization, you probably have some kind of Salesforce product. And again, I, we 
     
     
  
 
 
	 01:15:54
     ◼
      
     ► 
     pay for a Salesforce product and didn't know that, right? So there might be some 
     
     
  
 
 
	 01:15:59
     ◼
      
     ► 
     element where Salesforce can help bring Slack into businesses by being 
     
     
  
 
 
	 01:16:06
     ◼
      
     ► 
     like hey you already have access to our CRM tool or whatever our marketing platform tools 
     
     
  
 
 
	 01:16:13
     ◼
      
     ► 
     it's easier to integrate these with your communications if you use our product hey our 
     
     
  
 
 
	 01:16:20
     ◼
      
     ► 
     product's called slack so they might be able to help there so you know this is interesting there 
     
     
  
 
 
	 01:16:24
     ◼
      
     ► 
     are people you know like there are people that know more about this than me i'm like 
     
     
  
 
 
	 01:16:28
     ◼
      
     ► 
     merely an armchair observer of this stuff but i find it interesting anyway i am not in the 
     
     
  
 
 
	 01:16:34
     ◼
      
     ► 
     train of like "oh well now I've got to leave Slack" like I'm not you know I know you are right 
     
     
  
 
 
	 01:16:39
     ◼
      
     ► 
     and we can get to that and I understand so like what I would say though is that this has solidified 
     
     
  
 
 
	 01:16:45
     ◼
      
     ► 
     the point of view that I think we were talking about on this show a couple of weeks ago like 
     
     
  
 
 
	 01:16:49
     ◼
      
     ► 
     when I originally came to Slack like the rest of us I wanted to use Slack because it was different 
     
     
  
 
 
	 01:16:56
     ◼
      
     ► 
     I had hopes that it would push things forward and it definitely did right like company communication 
     
     
  
 
 
	 01:17:03
     ◼
      
     ► 
     So much easier in slack than all the ways that we would have done it before 
     
     
  
 
 
	 01:17:05
     ◼
      
     ► 
     But I don't think that it lived up to the promise of what I hoped it would 
     
     
  
 
 
	 01:17:10
     ◼
      
     ► 
     Right, it got to a certain point and then it from our uses and our beliefs kind of stagnated 
     
     
  
 
 
	 01:17:18
     ◼
      
     ► 
     and I think that this can be tied in exactly when 
     
     
  
 
 
	 01:17:22
     ◼
      
     ► 
     Slack grew as a company and decided that they wanted to go for the enterprise which made total sense for them as a company 
     
     
  
 
 
	 01:17:28
     ◼
      
     ► 
     I know where they know why they did it, but this idea of like this handcrafted 
     
     
  
 
 
	 01:17:33
     ◼
      
     ► 
     Chat tool for design focused indie people, which is definitely what it was when it started that kind of went away, right? 
     
     
  
 
 
	 01:17:41
     ◼
      
     ► 
     So as I said, I said before this acquisition was even rumored 
     
     
  
 
 
	 01:17:47
     ◼
      
     ► 
     I stand by if I was starting something fresh today, I would look at other options right now for me 
     
     
  
 
 
	 01:17:52
     ◼
      
     ► 
     probably be Discord but I would look around more because there are, right, and 
     
     
  
 
 
	 01:17:57
     ◼
      
     ► 
     and this is a thing like me and Grey were talking about this a couple of 
     
     
  
 
 
	 01:18:01
     ◼
      
     ► 
     weeks ago on a State of the Apps episode of Cortex. Over the next couple of years 
     
     
  
 
 
	 01:18:05
     ◼
      
     ► 
     you will be able to trip and fall into 12 different companies making 
     
     
  
 
 
	 01:18:10
     ◼
      
     ► 
     something like Slack because so many people are now using these tools so 
     
     
  
 
 
	 01:18:15
     ◼
      
     ► 
     there's more investment in it and also so many small companies are going to be 
     
     
  
 
 
	 01:18:19
     ◼
      
     ► 
     frustrated by the tools that they're using and try and make something that's 
     
     
  
 
 
	 01:18:23
     ◼
      
     ► 
     like Slack, which is how Slack began in the first place. Slack was made by a 
     
     
  
 
 
	 01:18:28
     ◼
      
     ► 
     company that was making a web video game and they needed a collaboration tool so 
     
     
  
 
 
	 01:18:33
     ◼
      
     ► 
     they made a tool that tool became Slack. You know, it's a wonderful little story 
     
     
  
 
 
	 01:18:38
     ◼
      
     ► 
     right like genuinely but now I am not sure that the comp that Slack's goals 
     
     
  
 
 
	 01:18:44
     ◼
      
     ► 
     are gonna you know I don't know if they're gonna align with mine any more 
     
     
  
 
 
	 01:18:47
     ◼
      
     ► 
     or less than what they did before. I could imagine them being able to focus 
     
     
  
 
 
	 01:18:53
     ◼
      
     ► 
     the product in ways that I like but I also imagine them to go more enterprisey. 
     
     
  
 
 
	 01:18:58
     ◼
      
     ► 
     Right? So you know I am not in, even if it was my sole decision to move the real 
     
     
  
 
 
	 01:19:04
     ◼
      
     ► 
     AFM Slack to another service I wouldn't do it because there's nothing out there 
     
     
  
 
 
	 01:19:08
     ◼
      
     ► 
     right now where I feel the need to disrupt like 40 people and like if Slack 
     
     
  
 
 
	 01:19:17
     ◼
      
     ► 
     would have sold to Facebook right? I would think about it right? I don't know if I 
     
     
  
 
 
	 01:19:24
     ◼
      
     ► 
     want all of that data in a company that makes their money on data right? But 
     
     
  
 
 
	 01:19:32
     ◼
      
     ► 
     Salesforce I don't know I'm fine with it but like I don't feel the desire or 
     
     
  
 
 
	 01:19:36
     ◼
      
     ► 
     need to jump but if I was starting something new I wouldn't go for my 
     
     
  
 
 
	 01:19:42
     ◼
      
     ► 
     default which was spin up a new slack. I want to touch back on the pricing a 
     
     
  
 
 
	 01:19:49
     ◼
      
     ► 
     little bit so Microsoft 365 is $5 a month for business but you only get 
     
     
  
 
 
	 01:19:57
     ◼
      
     ► 
     online versions of Word, Excel and PowerPoint and a lot of businesses want 
     
     
  
 
 
	 01:20:01
     ◼
      
     ► 
     like native versions and they want Outlook so that makes 365 $12.50 
     
     
  
 
 
	 01:20:07
     ◼
      
     ► 
     since a user a month if you buy it for a year. 
     
     
  
 
 
	 01:20:11
     ◼
      
     ► 
     So I looked up our billing for Slack. 
     
     
  
 
 
	 01:20:14
     ◼
      
     ► 
     We have 41 active users in Slack. 
     
     
  
 
 
	 01:20:17
     ◼
      
     ► 
     We're on the standard plan. 
     
     
  
 
 
	 01:20:18
     ◼
      
     ► 
     So we paid $328 last month for Slack as a company. 
     
     
  
 
 
	 01:20:23
     ◼
      
     ► 
     So it is, Slack is a little bit more expensive 
     
     
  
 
 
	 01:20:29
     ◼
      
     ► 
     on the plan that we're on, 
     
     
  
 
 
	 01:20:31
     ◼
      
     ► 
     but if you're looking at what you actually want 
     
     
  
 
 
	 01:20:34
     ◼
      
     ► 
     out of Microsoft 365, 
     
     
  
 
 
	 01:20:36
     ◼
      
     ► 
     you're going to spend more than that a month. 
     
     
  
 
 
	 01:20:40
     ◼
      
     ► 
     - Yeah, but you get all of Office 365. 
     
     
  
 
 
	 01:20:43
     ◼
      
     ► 
     - Right, right. 
     
     
  
 
 
	 01:20:44
     ◼
      
     ► 
     I mean, yeah, that's the important thing. 
     
     
  
 
 
	 01:20:46
     ◼
      
     ► 
     - So that $328 a month, we get just Slack. 
     
     
  
 
 
	 01:20:50
     ◼
      
     ► 
     - Right, and if we wanted just Teams, 
     
     
  
 
 
	 01:20:53
     ◼
      
     ► 
     we could get by with the $5 a month. 
     
     
  
 
 
	 01:20:56
     ◼
      
     ► 
     But I really wanted to highlight, 
     
     
  
 
 
	 01:20:57
     ◼
      
     ► 
     like comparing them apples to apples is tricky 
     
     
  
 
 
	 01:21:00
     ◼
      
     ► 
     because you get all these other things. 
     
     
  
 
 
	 01:21:04
     ◼
      
     ► 
     And if you move up a level in Slack 
     
     
  
 
 
	 01:21:05
     ◼
      
     ► 
     from where we are, it's 1250 a month, just like Microsoft 365 business standard. 
     
     
  
 
 
	 01:21:10
     ◼
      
     ► 
     So you're paying 1250 ahead for Slack or 1250 ahead for all of the Office apps locally, 
     
     
  
 
 
	 01:21:17
     ◼
      
     ► 
     like on your Mac or PC, and Teams and Exchange and OneDrive and stuff in the cloud. 
     
     
  
 
 
	 01:21:22
     ◼
      
     ► 
     So 365 is more approachable, because you're just paying one fee and you just get something 
     
     
  
 
 
	 01:21:33
     ◼
      
     ► 
     like Slack thrown in. 
     
     
  
 
 
	 01:21:35
     ◼
      
     ► 
     You know, it's interesting, my wife is teaching 
     
     
  
 
 
	 01:21:38
     ◼
      
     ► 
     and our two kids in public school, 
     
     
  
 
 
	 01:21:40
     ◼
      
     ► 
     like they're virtual right now and they're using Teams. 
     
     
  
 
 
	 01:21:43
     ◼
      
     ► 
     Like the whole school year has been built 
     
     
  
 
 
	 01:21:45
     ◼
      
     ► 
     around Microsoft Teams. 
     
     
  
 
 
	 01:21:46
     ◼
      
     ► 
     It's been interesting to see how quickly they've evolved it 
     
     
  
 
 
	 01:21:49
     ◼
      
     ► 
     because a lot more people are relying on it in 2020, 
     
     
  
 
 
	 01:21:52
     ◼
      
     ► 
     just like everything else, like we mentioned Zoom earlier. 
     
     
  
 
 
	 01:21:55
     ◼
      
     ► 
     And it just, it boggles my mind 
     
     
  
 
 
	 01:21:58
     ◼
      
     ► 
     that Slack basically didn't do anything. 
     
     
  
 
 
	 01:22:01
     ◼
      
     ► 
     That Slack today is more or less the same 
     
     
  
 
 
	 01:22:04
     ◼
      
     ► 
     as Slack was a year ago. 
     
     
  
 
 
	 01:22:05
     ◼
      
     ► 
     And Teams has gotten much better. 
     
     
  
 
 
	 01:22:07
     ◼
      
     ► 
     - I don't doubt that they were working on it, right? 
     
     
  
 
 
	 01:22:10
     ◼
      
     ► 
     But like, they just didn't get there, and Microsoft did. 
     
     
  
 
 
	 01:22:13
     ◼
      
     ► 
     And that, I mean, that's why they are now in the position 
     
     
  
 
 
	 01:22:17
     ◼
      
     ► 
     where they can be bought by Salesforce, 
     
     
  
 
 
	 01:22:19
     ◼
      
     ► 
     because they're not as valuable as they should be. 
     
     
  
 
 
	 01:22:21
     ◼
      
     ► 
     - Mm-hmm, it's really, 
     
     
  
 
 
	 01:22:23
     ◼
      
     ► 
     it's really kind of disappointing, actually. 
     
     
  
 
 
	 01:22:26
     ◼
      
     ► 
     And I'm with you, like, I don't want to move us. 
     
     
  
 
 
	 01:22:28
     ◼
      
     ► 
     I have no interest in that, but it is a, 
     
     
  
 
 
	 01:22:33
     ◼
      
     ► 
     is a very interesting time if this was if this was part of your setup in your 
     
     
  
 
 
	 01:22:38
     ◼
      
     ► 
     business and you don't have any other stuff with Salesforce and who knows what 
     
     
  
 
 
	 01:22:42
     ◼
      
     ► 
     they'll do on the business side but I think for people who are using slack for 
     
     
  
 
 
	 01:22:48
     ◼
      
     ► 
     free which you can do up to a certain point they also give away their standard 
     
     
  
 
 
	 01:22:52
     ◼
      
     ► 
     accounts if you're a registered nonprofit and I've set several people up 
     
     
  
 
 
	 01:22:57
     ◼
      
     ► 
     on that and they're all nervous that is you know a Salesforce gonna make us 
     
     
  
 
 
	 01:23:01
     ◼
      
     ► 
     start paying for this. There's a lot of unknowns. 
     
     
  
 
 
	 01:23:03
     ◼
      
     ► 
     Yeah, it's too much of a publicity error. 
     
     
  
 
 
	 01:23:06
     ◼
      
     ► 
     I think so too, yeah, you can't. That's basically what I told them, was like, they're not, they 
     
     
  
 
 
	 01:23:10
     ◼
      
     ► 
     can't do that. Like, that would be a nightmare from a PR perspective. 
     
     
  
 
 
	 01:23:12
     ◼
      
     ► 
     Like every nonprofit in America is just like, nah, you can't. 
     
     
  
 
 
	 01:23:16
     ◼
      
     ► 
     Yeah, you can't do that. 
     
     
  
 
 
	 01:23:17
     ◼
      
     ► 
     You can't have accounts anymore. 
     
     
  
 
 
	 01:23:18
     ◼
      
     ► 
     But yeah, it's interesting. So Federico, I want to know why you think, like, is this 
     
     
  
 
 
	 01:23:23
     ◼
      
     ► 
     why you're thinking of moving away from Slack? Because on App Stories you've been talking 
     
     
  
 
 
	 01:23:26
     ◼
      
     ► 
     about how you and Jon are just kind of burning down all your Mac Stories infrastructure and 
     
     
  
 
 
	 01:23:30
     ◼
      
     ► 
     rebuilding it, does this acquisition feed into that decision-making at all? 
     
     
  
 
 
	 01:23:36
     ◼
      
     ► 
     Yes. So I just want to say a couple of things about this. One, I don't really 
     
     
  
 
 
	 01:23:42
     ◼
      
     ► 
     like the idea of a tool that I use being owned by this sort of business-y, very 
     
     
  
 
 
	 01:23:47
     ◼
      
     ► 
     corporate mega-corp. I don't know. I just don't like it. It just doesn't sit well 
     
     
  
 
 
	 01:23:53
     ◼
      
     ► 
     with sort of my personal taste. And I don't like the idea that I go to their 
     
     
  
 
 
	 01:23:58
     ◼
      
     ► 
     website and I don't understand what they do. You know? I just go to Salesforce.com and 
     
     
  
 
 
	 01:24:04
     ◼
      
     ► 
     I see a bunch of pictures of white guys saying that they are CEOs. I don't really like it. 
     
     
  
 
 
	 01:24:09
     ◼
      
     ► 
     I don't understand what Salesforce is. That's probably my limitation, right? It's just one 
     
     
  
 
 
	 01:24:14
     ◼
      
     ► 
     of those like first impression type of thing and it's not really good for me. And I don't 
     
     
  
 
 
	 01:24:22
     ◼
      
     ► 
     I just don't like it. But the other thing is, I think because we are a smaller, you 
     
     
  
 
 
	 01:24:29
     ◼
      
     ► 
     know, we're a lean operation, you mentioned how for Relay you would have to disrupt 41 
     
     
  
 
 
	 01:24:37
     ◼
      
     ► 
     people. And for Max Stories at this point we would have to disrupt 3 people, that's 
     
     
  
 
 
	 01:24:43
     ◼
      
     ► 
     including me, plus the occasional collaborators. Collaborators do whatever you tell them, right? 
     
     
  
 
 
	 01:24:48
     ◼
      
     ► 
     Exactly. Hey, you can't boss me around. They can keep logging into Slack, there's 
     
     
  
 
 
	 01:24:52
     ◼
      
     ► 
     nobody else is there. 
     
     
  
 
 
	 01:24:53
     ◼
      
     ► 
     Exactly. Considering that, I think we are in a position, by default, by nature of our 
     
     
  
 
 
	 01:25:02
     ◼
      
     ► 
     own company, we would be in a position to say, "Okay, we can try new stuff without making 
     
     
  
 
 
	 01:25:07
     ◼
      
     ► 
     any major change, without making any major disruptions and we're going to be fine." But 
     
     
  
 
 
	 01:25:11
     ◼
      
     ► 
     also it feeds into what we're doing now, what we've been doing for the past couple of months. 
     
     
  
 
 
	 01:25:18
     ◼
      
     ► 
     ahead of 2021, we're changing a lot of the ways that we operate, because we want to expand 
     
     
  
 
 
	 01:25:25
     ◼
      
     ► 
     in 2021. We have a lot of ideas, and I've been, you know, my admin timers in Timery 
     
     
  
 
 
	 01:25:33
     ◼
      
     ► 
     have logged a lot of hours in the past few months, and I've been doing a lot of manager-type 
     
     
  
 
 
	 01:25:40
     ◼
      
     ► 
     stuff lately. But that's part of the reason why, because we are doing this now. We are 
     
     
  
 
 
	 01:25:47
     ◼
      
     ► 
     in this process now of rethinking our operation. And this is kind of perfect timing for it, because 
     
     
  
 
 
	 01:25:55
     ◼
      
     ► 
     of all the alternative services that we were looking into, Discord was one of them for some 
     
     
  
 
 
	 01:26:02
     ◼
      
     ► 
     other ideas that we have in terms of using Discord in 2021. And I'm looking at alternatives, right, 
     
     
  
 
 
	 01:26:10
     ◼
      
     ► 
     for our internal team-based communications. I want to... I've been taking a look at Teams, 
     
     
  
 
 
	 01:26:16
     ◼
      
     ► 
     and the fact that it leans heavily into the Office 365 integration, and you know, 
     
     
  
 
 
	 01:26:23
     ◼
      
     ► 
     I don't think I'm gonna need that, I don't think we're interested in that. 
     
     
  
 
 
	 01:26:27
     ◼
      
     ► 
     But I'm looking at, you know, I'm looking at HipChat, I'm looking at the... 
     
     
  
 
 
	 01:26:32
     ◼
      
     ► 
     What's the service by the Todoist folks called Twist? 
     
     
  
 
 
 
	 01:26:35
     ◼
      
     ► 
     Twist! I'm looking at, like, I'm keeping all my options open, but I'm leaning toward Discord, 
     
     
  
 
 
	 01:26:41
     ◼
      
     ► 
     because if it's a tool that I'm going to be using anyway, I might as well jump in for 
     
     
  
 
 
	 01:26:45
     ◼
      
     ► 
     the Mac source team internal communications too. And I also, I personally, because ultimately 
     
     
  
 
 
	 01:26:53
     ◼
      
     ► 
     I get to make these decisions, I personally gravitate toward these kinds of companies, 
     
     
  
 
 
	 01:27:00
     ◼
      
     ► 
     you know? The medium-sized company that is still independent, that has good taste, that 
     
     
  
 
 
	 01:27:06
     ◼
      
     ► 
     a clear communication that is not, you know, like a bunch of suits telling you what you gotta do. 
     
     
  
 
 
	 01:27:12
     ◼
      
     ► 
     And I gravitate towards something like Discord in 2020, just like I used to gravitate towards 
     
     
  
 
 
	 01:27:19
     ◼
      
     ► 
     Slack six years ago. And I am a little bit turned off by the likes of Salesforce. And, 
     
     
  
 
 
	 01:27:28
     ◼
      
     ► 
     you know, lots of people are saying really interesting things and how Slack may be a super 
     
     
  
 
 
	 01:27:33
     ◼
      
     ► 
     smart acquisition and everything is going to be fine." And I believe them. They know 
     
     
  
 
 
	 01:27:38
     ◼
      
     ► 
     more than I do about this stuff. They may be right, but it's the general feeling that 
     
     
  
 
 
	 01:27:43
     ◼
      
     ► 
     I get, and I tend to value my feelings a lot for these things. And that's why I'm leaning 
     
     
  
 
 
	 01:27:48
     ◼
      
     ► 
     toward, you know, it's been a fun six, seven, what, I don't even remember, years using Slack, 
     
     
  
 
 
	 01:27:54
     ◼
      
     ► 
     but I think we are in a position to try something new. 
     
     
  
 
 
	 01:27:58
     ◼
      
     ► 
     And I think that's fair and there are a lot of alternatives. 
     
     
  
 
 
	 01:28:03
     ◼
      
     ► 
     And I think Myke and Gray are right, 
     
     
  
 
 
	 01:28:04
     ◼
      
     ► 
     there's gonna be a lot more in the coming year. 
     
     
  
 
 
	 01:28:08
     ◼
      
     ► 
     So, the Salesforce, way to go. 
     
     
  
 
 
	 01:28:12
     ◼
      
     ► 
     Let's take our last break, how does that sound? 
     
     
  
 
 
	 01:28:14
     ◼
      
     ► 
     - Go for it. 
     
     
  
 
 
	 01:28:15
     ◼
      
     ► 
     - This episode of Connected is brought to you by StoryWorth. 
     
     
  
 
 
	 01:28:19
     ◼
      
     ► 
     For many of us, the holidays look a bit different this year. 
     
     
  
 
 
	 01:28:22
     ◼
      
     ► 
     Friends and family reunions might not quite be the same, 
     
     
  
 
 
	 01:28:26
     ◼
      
     ► 
     but that shouldn't stop everyone 
     
     
  
 
 
	 01:28:27
     ◼
      
     ► 
     feeling close with each other. So a meaningful gift this year is a chance for people to tell 
     
     
  
 
 
	 01:28:33
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     their stories and share memories using StoryWorth. StoryWorth is an online service that helps 
     
     
  
 
 
	 01:28:39
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	 01:28:45
     ◼
      
     ► 
     thoughts. It's a fun new way to engage with family, especially those you can't see in 
     
     
  
 
 
	 01:28:50
     ◼
      
     ► 
     person. One thing that's great about StoryWorth is they include questions that I would never 
     
     
  
 
 
	 01:28:56
     ◼
      
     ► 
     think to ask and getting to learn about family history like the time my 
     
     
  
 
 
	 01:29:03
     ◼
      
     ► 
     grandparents house burned down. I didn't know that before going through Story 
     
     
  
 
 
	 01:29:07
     ◼
      
     ► 
     Worth with somebody. It was really fascinating and thankfully no one was 
     
     
  
 
 
	 01:29:10
     ◼
      
     ► 
     hurt but something I didn't know that was in our in our past as a family. Every 
     
     
  
 
 
	 01:29:15
     ◼
      
     ► 
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	 01:29:19
     ◼
      
     ► 
     questions like I said you never think to ask yourself. So things like what's a 
     
     
  
 
 
	 01:29:24
     ◼
      
     ► 
     small decision that you made that ended up being a big impact on your life or if 
     
     
  
 
 
	 01:29:28
     ◼
      
     ► 
     you could see into the future what would you want to know. And reading the weekly 
     
     
  
 
 
	 01:29:32
     ◼
      
     ► 
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	 01:29:38
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	 01:29:42
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	 01:29:46
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	 01:29:50
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	 01:29:57
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     off your first purchase. That's storyworth.com/connected for $10 off. Our thanks to Story Worth for 
     
     
  
 
 
	 01:30:04
     ◼
      
     ► 
     their support of this show and Relay FM. I have a story to tell. Okay? Okay. You guys, 
     
     
  
 
 
	 01:30:12
     ◼
      
     ► 
     you guys sound excited. Yeah. Well, you're not really selling it. I got a great story 
     
     
  
 
 
	 01:30:16
     ◼
      
     ► 
     for y'all. Okay. Let's do this! Yes. Let's get into it. So I bought my wife a M1 
     
     
  
 
 
	 01:30:26
     ◼
      
     ► 
     MacBook Air. It's fantastic. If you were looking for a computer and a 
     
     
  
 
 
	 01:30:30
     ◼
      
     ► 
     MacBook Air fits the bill, you should go buy a MacBook Air because it's really 
     
     
  
 
 
	 01:30:35
     ◼
      
     ► 
     great. It's so great in fact that after using it for just a few days I 
     
     
  
 
 
	 01:30:40
     ◼
      
     ► 
     I thought I need an M1 MacBook Pro. 
     
     
  
 
 
	 01:30:44
     ◼
      
     ► 
     And so I ordered a MacBook Pro for myself with the M1. 
     
     
  
 
 
	 01:30:48
     ◼
      
     ► 
     Really like it, really awesome. 
     
     
  
 
 
	 01:30:49
     ◼
      
     ► 
     Never hear the fan, the battery life's ridiculous. 
     
     
  
 
 
	 01:30:52
     ◼
      
     ► 
     But doing this the way that I did it 
     
     
  
 
 
	 01:30:54
     ◼
      
     ► 
     meant that I had to juggle data around. 
     
     
  
 
 
	 01:30:57
     ◼
      
     ► 
     So at first I moved my user and applications 
     
     
  
 
 
	 01:31:00
     ◼
      
     ► 
     from my 16 inch MacBook Pro to the MacBook Air. 
     
     
  
 
 
	 01:31:04
     ◼
      
     ► 
     And then my MacBook Pro came in 
     
     
  
 
 
	 01:31:06
     ◼
      
     ► 
     like a week later or something. 
     
     
  
 
 
	 01:31:07
     ◼
      
     ► 
     So I went from the Air to the new MacBook Pro, 
     
     
  
 
 
	 01:31:12
     ◼
      
     ► 
     and then I was going to erase the MacBook Air, 
     
     
  
 
 
	 01:31:14
     ◼
      
     ► 
     reinstall Big Sur, and put Mary's information on it 
     
     
  
 
 
	 01:31:19
     ◼
      
     ► 
     from her Intel MacBook Air 
     
     
  
 
 
	 01:31:20
     ◼
      
     ► 
     that we were replacing with this new M1. 
     
     
  
 
 
	 01:31:23
     ◼
      
     ► 
     So I had four, three or four data transfers to do 
     
     
  
 
 
	 01:31:27
     ◼
      
     ► 
     all in the course of, you know, a couple of days. 
     
     
  
 
 
	 01:31:29
     ◼
      
     ► 
     So it went pretty well. 
     
     
  
 
 
	 01:31:31
     ◼
      
     ► 
     I, you know, moved my stuff from the M1 Air 
     
     
  
 
 
	 01:31:34
     ◼
      
     ► 
     to my M1 Pro with a Thunderbolt 3 cable. 
     
     
  
 
 
	 01:31:37
     ◼
      
     ► 
     It was really fast, completely silent 
     
     
  
 
 
	 01:31:40
     ◼
      
     ► 
     because the M1 Macs are really good. 
     
     
  
 
 
	 01:31:42
     ◼
      
     ► 
     And then I figured, okay, let me wipe this M1 Air. 
     
     
  
 
 
	 01:31:47
     ◼
      
     ► 
     And I will say recovery mode is way nicer 
     
     
  
 
 
	 01:31:51
     ◼
      
     ► 
     on the Apple Silicon Macs. 
     
     
  
 
 
	 01:31:52
     ◼
      
     ► 
     Remember you have to like press Command + R 
     
     
  
 
 
	 01:31:55
     ◼
      
     ► 
     or like Command + Option + R if you wanted something else. 
     
     
  
 
 
	 01:31:57
     ◼
      
     ► 
     It was really confusing. 
     
     
  
 
 
	 01:31:59
     ◼
      
     ► 
     Now you just press and hold the power button 
     
     
  
 
 
	 01:32:01
     ◼
      
     ► 
     and you just keep holding until you say, 
     
     
  
 
 
	 01:32:04
     ◼
      
     ► 
     load it until you see loading startup options. 
     
     
  
 
 
	 01:32:08
     ◼
      
     ► 
     And then you just click the option that you want. 
     
     
  
 
 
	 01:32:10
     ◼
      
     ► 
     Like it's way better, way cleaner. 
     
     
  
 
 
	 01:32:13
     ◼
      
     ► 
     I wish they would bring this to the Intel Macs 
     
     
  
 
 
	 01:32:15
     ◼
      
     ► 
     but I guess they're not going to. 
     
     
  
 
 
	 01:32:16
     ◼
      
     ► 
     It's like a firmware change, I guess. 
     
     
  
 
 
	 01:32:18
     ◼
      
     ► 
     But really, really cleaned up and nice. 
     
     
  
 
 
	 01:32:22
     ◼
      
     ► 
     So anyways, I figured, okay, well, I'll go in, 
     
     
  
 
 
	 01:32:25
     ◼
      
     ► 
     I'll delete the APFS volume, make a new one. 
     
     
  
 
 
	 01:32:29
     ◼
      
     ► 
     You name it, you know, Macintosh HD or whatever. 
     
     
  
 
 
	 01:32:31
     ◼
      
     ► 
     and then I'll just install Big Sur from recovery mode. 
     
     
  
 
 
	 01:32:35
     ◼
      
     ► 
     No big deal, done it a thousand times on Intel Max, 
     
     
  
 
 
	 01:32:37
     ◼
      
     ► 
     it feels like. 
     
     
  
 
 
	 01:32:38
     ◼
      
     ► 
     The container erased, set up a new one, 
     
     
  
 
 
	 01:32:42
     ◼
      
     ► 
     very easy, very fast. 
     
     
  
 
 
	 01:32:45
     ◼
      
     ► 
     But then Big Sur would start to install 
     
     
  
 
 
	 01:32:47
     ◼
      
     ► 
     and then it would fail with the weirdest install message 
     
     
  
 
 
	 01:32:52
     ◼
      
     ► 
     I've ever seen. 
     
     
  
 
 
	 01:32:53
     ◼
      
     ► 
     So I wrote it down. 
     
     
  
 
 
	 01:32:54
     ◼
      
     ► 
     An error occurred while preparing the update. 
     
     
  
 
 
	 01:32:57
     ◼
      
     ► 
     Failed to personalize the software update. 
     
     
  
 
 
	 01:33:00
     ◼
      
     ► 
     Please try again. 
     
     
  
 
 
	 01:33:02
     ◼
      
     ► 
     Personalized? 
     
     
  
 
 
	 01:33:03
     ◼
      
     ► 
     Failed to personalize the software update. 
     
     
  
 
 
	 01:33:05
     ◼
      
     ► 
     What does that mean? 
     
     
  
 
 
	 01:33:06
     ◼
      
     ► 
     I want my software updates handcrafted or I just don't want them. 
     
     
  
 
 
	 01:33:10
     ◼
      
     ► 
     Custom personalized handcrafted software updates. 
     
     
  
 
 
 
 
	 01:33:15
     ◼
      
     ► 
     Artisanal software updates. 
     
     
  
 
 
	 01:33:17
     ◼
      
     ► 
     That's right. 
     
     
  
 
 
	 01:33:18
     ◼
      
     ► 
     My guess is that at some point it installs specific things for specific machines. 
     
     
  
 
 
 
	 01:33:24
     ◼
      
     ► 
     Anyways, I don't know. 
     
     
  
 
 
	 01:33:26
     ◼
      
     ► 
     Super weird. 
     
     
  
 
 
	 01:33:27
     ◼
      
     ► 
     I find stuff like that so strange, right? 
     
     
  
 
 
	 01:33:29
     ◼
      
     ► 
     someone wrote that like the computer didn't write that yeah a person thought that was 
     
     
  
 
 
	 01:33:33
     ◼
      
     ► 
     a good sentence and like how does that help the user like at all it doesn't it really 
     
     
  
 
 
	 01:33:39
     ◼
      
     ► 
     seems weird really doesn't and so like oh that's that's weird but you know I'm a relatively 
     
     
  
 
 
	 01:33:46
     ◼
      
     ► 
     like smart Mac person so I figured well I have another armac sitting here let me download 
     
     
  
 
 
	 01:33:54
     ◼
      
     ► 
     Big Sur on that and I'll make a USB key installer, you know, maybe for whatever reason, 
     
     
  
 
 
	 01:33:58
     ◼
      
     ► 
     the the version in recovery on the recovery partition is is goofy, no big deal. Plenty of 
     
     
  
 
 
	 01:34:04
     ◼
      
     ► 
     time. Download Big Sur make a USB installer and go to install. Same thing. Same weird error. 
     
     
  
 
 
	 01:34:15
     ◼
      
     ► 
     Can't personalize the update. At this point, I'm like, Okay, I need to start looking on the 
     
     
  
 
 
	 01:34:21
     ◼
      
     ► 
     the internet. Other people have had this problem. So there's this Apple support document saying it 
     
     
  
 
 
	 01:34:25
     ◼
      
     ► 
     could happen when reinstalling big Sur on an M one Mac running 11.0. But the support document seems 
     
     
  
 
 
	 01:34:35
     ◼
      
     ► 
     to think that 11.0 point one fixes this, that you won't won't run into it. That was not the case in 
     
     
  
 
 
	 01:34:45
     ◼
      
     ► 
     for me. Now, I don't know if it's because I erased the APFS volume. So it didn't know the system used 
     
     
  
 
 
	 01:34:53
     ◼
      
     ► 
     to run 1101 or 1101 is supposed to update the recovery version, and it didn't somehow. But I 
     
     
  
 
 
	 01:35:01
     ◼
      
     ► 
     couldn't get it to work. And doing some googling and even like in Discord, people were talking 
     
     
  
 
 
	 01:35:06
     ◼
      
     ► 
     about Yeah, I've had this too already, like something is going on weird. This document 
     
     
  
 
 
	 01:35:12
     ◼
      
     ► 
     is bananas. So it tells you, you know, you saw this error, don't really know what you can do about 
     
     
  
 
 
	 01:35:19
     ◼
      
     ► 
     it. You can use Apple configurator to restore the firmware. This actually I don't think was even on 
     
     
  
 
 
	 01:35:27
     ◼
      
     ► 
     this document at the time. I'm not sure that it was. But I went to the later the later section. 
     
     
  
 
 
	 01:35:34
     ◼
      
     ► 
     So you go in, into terminal and like reset the password and then you erase the Mac from recovery 
     
     
  
 
 
	 01:35:42
     ◼
      
     ► 
     mode which is not in disk utility it's like this other utility what's the 
     
     
  
 
 
	 01:35:46
     ◼
      
     ► 
     difference nobody knows wait there's another the most yeah what's the other 
     
     
  
 
 
	 01:35:51
     ◼
      
     ► 
     utility it's called erase Mac and it's just a menu bar item in recovery 
     
     
  
 
 
	 01:35:55
     ◼
      
     ► 
     assistant all right I don't know why that is there but it is occasionally to 
     
     
  
 
 
	 01:36:00
     ◼
      
     ► 
     erase your Mac I guess I guess so so I erase the Mac with their utility yes 
     
     
  
 
 
	 01:36:05
     ◼
      
     ► 
     erased it and still couldn't get it going. Still still failed. So erase it again. It's 
     
     
  
 
 
	 01:36:13
     ◼
      
     ► 
     like the fourth time I've erased this poor this poor little MacBook Air. And I had to 
     
     
  
 
 
	 01:36:20
     ◼
      
     ► 
     use terminal to re install it because I'd extinguished all my other options. 
     
     
  
 
 
	 01:36:24
     ◼
      
     ► 
     And so the this support document has you open Safari in the utilities window, go to this 
     
     
  
 
 
	 01:36:32
     ◼
      
     ► 
     knowledge base article. And then you copy a block of text, which what this text does is basically 
     
     
  
 
 
	 01:36:37
     ◼
      
     ► 
     it creates a temporary folder on the SSD that you download the Big Sur installer from Apple clean 
     
     
  
 
 
	 01:36:47
     ◼
      
     ► 
     onto this volume. And then you basically wait and wait for it to download and like the little 
     
     
  
 
 
	 01:36:56
     ◼
      
     ► 
     progress bar fills up in terminal like it's 1976. And then you can begin the install once 
     
     
  
 
 
	 01:37:05
     ◼
      
     ► 
     it's done. And that command includes this line of text that maybe it's been in Mac OS 
     
     
  
 
 
	 01:37:12
     ◼
      
     ► 
     before I haven't seen it before. Install assistant underscore springboard. Now we all know what 
     
     
  
 
 
	 01:37:18
     ◼
      
     ► 
     springboard is right. It's the thing that yeah, it's the home screen on the iPhone and 
     
     
  
 
 
	 01:37:22
     ◼
      
     ► 
     iPad. I don't know what it's doing on the Mac. I don't know why it's in charge of opening 
     
     
  
 
 
	 01:37:26
     ◼
      
     ► 
     the new installer I downloaded, but this was mind-blowing that this was the fix. 
     
     
  
 
 
	 01:37:32
     ◼
      
     ► 
     Did you mess something up here? 
     
     
  
 
 
 
 
 
	 01:37:36
     ◼
      
     ► 
     Like did you... how did this start? What were you doing? 
     
     
  
 
 
	 01:37:40
     ◼
      
     ► 
     I wanted to erase the Mac and reinstall Big Sur. 
     
     
  
 
 
 
	 01:37:45
     ◼
      
     ► 
     Why did you do that? Why did you want to do that? 
     
     
  
 
 
	 01:37:48
     ◼
      
     ► 
     Because it had my stuff on it and I needed Mary's stuff on it. 
     
     
  
 
 
	 01:37:51
     ◼
      
     ► 
     Okay. Alright. 
     
     
  
 
 
	 01:37:52
     ◼
      
     ► 
     Because it was her machine that I had borrowed. 
     
     
  
 
 
	 01:37:54
     ◼
      
     ► 
     I was just double checking that this wasn't caused by like you being too much of a nerd. 
     
     
  
 
 
	 01:37:59
     ◼
      
     ► 
     I don't think so. I mean I went to this utility. 
     
     
  
 
 
	 01:38:00
     ◼
      
     ► 
     I wouldn't use migration assistant. I need to root into the sub folder and 
     
     
  
 
 
	 01:38:05
     ◼
      
     ► 
     tinker with the... 
     
     
  
 
 
	 01:38:06
     ◼
      
     ► 
     Maybe if I'd used the erase mac menu bar command it wouldn't have happened, 
     
     
  
 
 
	 01:38:12
     ◼
      
     ► 
     but it didn't stop me from erasing it. It didn't stop me at any point to say, 
     
     
  
 
 
	 01:38:20
     ◼
      
     ► 
     "Hey, if you do this, you're gonna need to download it through the terminal." 
     
     
  
 
 
	 01:38:25
     ◼
      
     ► 
     It's all very strange. 
     
     
  
 
 
	 01:38:27
     ◼
      
     ► 
     Do you think that, like, there was like a day one update, basically, right? 
     
     
  
 
 
 
 
	 01:38:35
     ◼
      
     ► 
     Do you think that might have been a problem? 
     
     
  
 
 
	 01:38:37
     ◼
      
     ► 
     I don't know, because I had run that update, and the Knowledge Base article says, "If you've 
     
     
  
 
 
	 01:38:43
     ◼
      
     ► 
     run the update, you won't have this problem," but I still had the problem. 
     
     
  
 
 
	 01:38:48
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 01:38:49
     ◼
      
     ► 
     It's fixed now and it runs great. We both have M1 notebooks running a Big Sur and it's fantastic. 
     
     
  
 
 
	 01:38:54
     ◼
      
     ► 
     They are very good. I love my MacBook Pro. 
     
     
  
 
 
	 01:38:57
     ◼
      
     ► 
     Yeah, it's, it's, they're really good and I'm really excited about what comes next. 
     
     
  
 
 
	 01:39:01
     ◼
      
     ► 
     I just was like a really rough start to kind of the under the hood stuff for me. 
     
     
  
 
 
	 01:39:05
     ◼
      
     ► 
     I guess you haven't tried to erase yours. 
     
     
  
 
 
	 01:39:07
     ◼
      
     ► 
     I haven't, I don't plan on doing that anytime soon. 
     
     
  
 
 
	 01:39:13
     ◼
      
     ► 
     And I wouldn't erase a Mac for me to use. 
     
     
  
 
 
	 01:39:17
     ◼
      
     ► 
     Like that would become the problem of the next person, right? 
     
     
  
 
 
 
	 01:39:22
     ◼
      
     ► 
     - Like I don't know if I would ever need 
     
     
  
 
 
	 01:39:24
     ◼
      
     ► 
     to erase a computer and then reuse it again. 
     
     
  
 
 
	 01:39:27
     ◼
      
     ► 
     - Federico, do you have any M1 Macs? 
     
     
  
 
 
	 01:39:30
     ◼
      
     ► 
     - No, not at the moment. 
     
     
  
 
 
	 01:39:34
     ◼
      
     ► 
     - You filled out? 
     
     
  
 
 
	 01:39:34
     ◼
      
     ► 
     - Yeah, I don't. 
     
     
  
 
 
	 01:39:37
     ◼
      
     ► 
     I've been using my Mac mini slightly more often these days. 
     
     
  
 
 
	 01:39:41
     ◼
      
     ► 
     again because I'm on Skype all day. 
     
     
  
 
 
	 01:39:43
     ◼
      
     ► 
     But no, I don't have a particular desire 
     
     
  
 
 
	 01:39:48
     ◼
      
     ► 
     for more performance at the moment or using, 
     
     
  
 
 
	 01:39:53
     ◼
      
     ► 
     I'm intrigued by it, I'm very intrigued by it, 
     
     
  
 
 
	 01:39:55
     ◼
      
     ► 
     but there's, like if I were to waste money, 
     
     
  
 
 
	 01:39:57
     ◼
      
     ► 
     I would waste it on other stuff. 
     
     
  
 
 
	 01:40:00
     ◼
      
     ► 
     - Okay, that's fair, that's totally fair. 
     
     
  
 
 
	 01:40:02
     ◼
      
     ► 
     All right, well that was my Mac story. 
     
     
  
 
 
	 01:40:05
     ◼
      
     ► 
     - That's a website. 
     
     
  
 
 
	 01:40:06
     ◼
      
     ► 
     - Look what I did. 
     
     
  
 
 
	 01:40:07
     ◼
      
     ► 
     - Oh, I got it. 
     
     
  
 
 
	 01:40:09
     ◼
      
     ► 
     - That's good. 
     
     
  
 
 
	 01:40:10
     ◼
      
     ► 
     while I got it. I think that's it this week. Okay. If you want to find links to 
     
     
  
 
 
	 01:40:15
     ◼
      
     ► 
     the stories we spoke about head on over to the website relay.fm/connected/323 
     
     
  
 
 
	 01:40:21
     ◼
      
     ► 
     While you're there there's a bunch of cool stuff you can do. You can 
     
     
  
 
 
	 01:40:27
     ◼
      
     ► 
     become a member, support the show directly and get connected pro which has 
     
     
  
 
 
	 01:40:31
     ◼
      
     ► 
     some sort of surprise from Federico this week which we're both Myke and I are 
     
     
  
 
 
	 01:40:35
     ◼
      
     ► 
     really scared of just don't know what's gonna happen there. You can also send us 
     
     
  
 
 
	 01:40:40
     ◼
      
     ► 
     feedback or follow up there's an email link on that page. You can find us all on 
     
     
  
 
 
	 01:40:44
     ◼
      
     ► 
     Twitter Myke is there as @IMYKE. Myke are you building any keyboards this week? 
     
     
  
 
 
	 01:40:51
     ◼
      
     ► 
     I'm not gonna be building a keyboard but I am gonna be streaming some keyboard 
     
     
  
 
 
	 01:40:55
     ◼
      
     ► 
     related activities so that's gonna be on Friday at 11 a.m. Eastern I have some new 
     
     
  
 
 
	 01:41:02
     ◼
      
     ► 
     keycaps and I'm gonna put on a keyboard. You can find Federico on Twitter as 
     
     
  
 
 
	 01:41:07
     ◼
      
     ► 
     Vittici, V-I-T-I-C-C-I. He's the editor-in-chief of MacStories.net, which runs atop Microsoft 
     
     
  
 
 
	 01:41:13
     ◼
      
     ► 
     Teams this week, apparently. 
     
     
  
 
 
	 01:41:15
     ◼
      
     ► 
     Federico, I have a question for you. 
     
     
  
 
 
 
	 01:41:19
     ◼
      
     ► 
     How have you changed from when you were in high school? 
     
     
  
 
 
	 01:41:23
     ◼
      
     ► 
     These questions! 
     
     
  
 
 
	 01:41:25
     ◼
      
     ► 
     How much time do we have? 
     
     
  
 
 
	 01:41:29
     ◼
      
     ► 
     I will give you two minutes. 
     
     
  
 
 
	 01:41:31
     ◼
      
     ► 
     I'll try to be shorter than that. 
     
     
  
 
 
	 01:41:34
     ◼
      
     ► 
     I used to get a lot more angry in my younger years and I think temper. I, yeah, I have 
     
     
  
 
 
	 01:41:43
     ◼
      
     ► 
     a, I'm more moderate from that that way now. I have very strong opinions about stuff, but 
     
     
  
 
 
	 01:41:51
     ◼
      
     ► 
     I try not to get angry as frequently. I guess the biggest realization over the past decade 
     
     
  
 
 
	 01:42:01
     ◼
      
     ► 
     plus was that I can be just fine without... wow, this is deep... I can get by just fine 
     
     
  
 
 
	 01:42:10
     ◼
      
     ► 
     and I feel happy and satisfied with my life despite having lacked what a lot of other 
     
     
  
 
 
	 01:42:17
     ◼
      
     ► 
     people have in terms of family relationships. And that was a big thing for me to realize 
     
     
  
 
 
	 01:42:23
     ◼
      
     ► 
     over the years. And I also have a lot more money than when I was a kid because I didn't 
     
     
  
 
 
	 01:42:30
     ◼
      
     ► 
     have a job and now I do. And so that freedom, you know, it's really nice to be able to live 
     
     
  
 
 
	 01:42:36
     ◼
      
     ► 
     on your own and buy the things that you want to buy and invest money and, you know, save 
     
     
  
 
 
	 01:42:41
     ◼
      
     ► 
     it. Whereas I, you know, when I was in high school, I didn't have money because I was, 
     
     
  
 
 
	 01:42:47
     ◼
      
     ► 
     I didn't have a job. So yeah, those, those three things I would say. Oh, and also I've 
     
     
  
 
 
	 01:42:51
     ◼
      
     ► 
     changed a lot in terms of my relationship with pets and with dogs specifically. I've 
     
     
  
 
 
	 01:42:56
     ◼
      
     ► 
     become a I've really become a dog person. Mm-hmm. Yeah. It's good you sound like a 
     
     
  
 
 
	 01:43:01
     ◼
      
     ► 
     better person now than you used to be and that's the goal, right? I think so 
     
     
  
 
 
	 01:43:04
     ◼
      
     ► 
     that's ideally that that should be the expected you know outcome so I think 
     
     
  
 
 
	 01:43:10
     ◼
      
     ► 
     it's a pretty positive difference you know pretty positive change from from 
     
     
  
 
 
	 01:43:16
     ◼
      
     ► 
     2007. You can find me on Twitter as ismh and I blog over at 512pixels.net. I'm 
     
     
  
 
 
	 01:43:23
     ◼
      
     ► 
     I'm gonna go through like a tech tour thing of my backpack on Twitch at 2 p.m. Eastern 
     
     
  
 
 
	 01:43:30
     ◼
      
     ► 
     on Thursday the 3rd. 
     
     
  
 
 
	 01:43:32
     ◼
      
     ► 
     So keep an eye out for that twitch.tv/ismh. 
     
     
  
 
 
	 01:43:36
     ◼
      
     ► 
     I'd like to thank our sponsors this week, Pingdom and StoryWorth, and until next time, 
     
     
  
 
 
	 01:43:40
     ◼
      
     ► 
     gentlemen, say goodbye. 
     
     
  
 
 
	 01:43:41
     ◼
      
     ► 
     Arrivederci.