00:00:00 ◼ ► Hello and welcome to Developing Perspective, developing perspective as a podcast discussing
00:00:08 ◼ ► an independent iOS developer based in Herne, Virginia. This is show number 191. Today is
00:00:19 ◼ ► get started. So today I'm going to talk about perspective, which is perhaps somewhat appropriate
00:00:27 ◼ ► given the name of the show. But it's coming from a very interesting experience I had the
00:00:32 ◼ ► last two weeks. So as a regular listener of the show, you probably realized I was away.
00:00:42 ◼ ► the interesting part of being away for about two weeks and during those two weeks being
00:00:54 ◼ ► that I do online in terms of things like Twitter and email and RSS feeds and so on. Some of
00:01:00 ◼ ► it was just because I was in foreign countries and some of it was because I was busy enjoying
00:01:17 ◼ ► or Apple nerd bubble, right? I was away from that for a long enough time. It was interesting
00:01:24 ◼ ► to see how that changed what I thought about and what I thought was important and the things
00:01:29 ◼ ► that I was discussing, both in my own head or with other people. And it was interesting
00:01:40 ◼ ► more typical day-to-day thing, my fear, the thing that I worry about is not learning lessons
00:01:45 ◼ ► from experiences like this, where if you can take the time to separate yourself from your
00:01:49 ◼ ► normal habits and routines, you can look back on yourself and say, "Why do I do that thing
00:01:55 ◼ ► that I do? Why do I do and think the things that I do?" And at some point you find that
00:02:03 ◼ ► So as you probably just noticed, this is a very hand-wavy episode. This isn't something
00:02:08 ◼ ► that I'm going to be talking about, anything particularly technical, or trying to expound
00:02:14 ◼ ► something very specific. This is just trying to communicate something that I think is very
00:02:18 ◼ ► useful to communicate to an audience of people who make things, about how careful you probably
00:02:25 ◼ ► need to be about the way that you can... about how you draw your perspectives, how you think
00:02:32 ◼ ► about where your opinions and decisions are coming from. It's a funny thing how your day-to-day
00:02:40 ◼ ► interactions can mold that. So, for example, I was spending two weeks with my family and
00:02:49 ◼ ► various family friends and so on, and during that entire interaction, I probably, I don't
00:02:54 ◼ ► think any single person that I interacted with for a period of two weeks has ever really
00:02:58 ◼ ► used Twitter, right? That's an interesting thing, because in the month preceding, I probably
00:03:22 ◼ ► insulated your perspective can become if you only hang out with people who think the way that you
00:03:29 ◼ ► think. And this is certainly not a new concept that I've somehow discovered upon that, you know,
00:03:34 ◼ ► know, spending time with people who only think the way you think can kind of narrow your
00:03:45 ◼ ► Like, why do I spend so much time on Twitter talking to and reading things by people often
00:04:06 ◼ ► the thing that I've been discovering, moreover, is that my perspective, and this is trying
00:04:10 ◼ ► to tie it back down into development, it applies in a variety of ways, but around development,
00:04:14 ◼ ► is often I develop applications from the perspective of that the people who would use my applications,
00:04:22 ◼ ► The people who would appreciate my applications are people like me, are other developers,
00:04:28 ◼ ► are other people who are very technically minded, other people who value the same things
00:04:33 ◼ ► that I, you know, I valued in many ways. And the reality is that's not the world. The world
00:04:40 ◼ ► is very different and I think the applications that the world appreciates are very different.
00:04:50 ◼ ► example, why a lot of people don't buy apps. They only ever download free things. And there's
00:04:55 ◼ ► a perfect few reasons for that. And while I myself will download and buy lots of software,
00:05:03 ◼ ► a lot of people don't. And the tricky thing is, if I don't understand their point of view
00:05:12 ◼ ► applications. And the more we talk, if I'm in this world where everyone's always bemoaning
00:05:17 ◼ ► that no one buys software anymore, I may be missing the actual reason and just focusing
00:05:28 ◼ ► who are making decisions for what's best for themselves, and those people are just average
00:05:36 ◼ ► typical people. I know this is a bit hand-wavy and I'm struggling a bit to try and put this
00:05:42 ◼ ► but I wanted to make an episode about it because it's, I think, very, it's been very impactful
00:05:47 ◼ ► to me for how I'm, when I'm looking at software, the perspective I'm trying to take. And maybe
00:05:54 ◼ ► here's an interesting story that I think will illuminate a lot of these points. And for
00:06:10 ◼ ► and it did fairly well. And then very quickly there was an app that came out called 2048,
00:06:31 ◼ ► Store. And I remember reading a long article written by the people who created Threes and
00:06:36 ◼ ► And they were talking about how bad that made them feel in some ways or whatever, like how
00:06:46 ◼ ► and energy polishing every little detail of this app. And this beautiful work of art they
00:06:51 ◼ ► created won an Apple design award, I think. I mean, it's fantastic. But it was then someone
00:07:02 ◼ ► their own development. And there's a part of that that is kind of tragic. And I remember
00:07:13 ◼ ► isn't right." You know, you've got to respect what people create and so on. And while there
00:07:20 ◼ ► is a validness to that, I think I was missing part of the story. And this is where the little,
00:07:30 ◼ ► experience I had fairly recently at a family gathering that I thought was kind of enlightening
00:07:35 ◼ ► to me on this perspective. So I was at a sort of a fine family function and I was interacting
00:07:41 ◼ ► with somebody, and that's someone I don't spend too much time with, but who is a fairly,
00:07:51 ◼ ► intelligence, has a fairly average job, works, works for, you know, works, works just normally,
00:07:57 ◼ ► And when I mentioned to him that I make apps, he got a big smile on his face and said, "Oh,
00:08:08 ◼ ► you should check out this new app that I have. I love it. I really enjoy playing this." And
00:08:12 ◼ ► he pulls out a phone, and I think it was probably an iPhone 4. It was a fairly old phone, but
00:08:22 ◼ ► first place, which is something that, you know, it's so easy when I go to WDC and everyone has
00:08:29 ◼ ► an iPhone 5S for the most part, like, that even having an iPhone is an accomplishment for a lot
00:08:34 ◼ ► of people, is something to keep in mind. But first, you know, so he pulls out his iPhone,
00:08:38 ◼ ► he's kind of proud about having it, and shows it to me. He pulls out 2048. And he starts showing it
00:08:44 ◼ ► to me and kind of explaining it to me as though I didn't know what it was. And to be fair, I hadn't
00:08:47 ◼ ► actually really played 2048. I've been playing Threes. And the thing that was fascinating
00:08:52 ◼ ► about it is the way that he described his experience with playing 2048 radically changed
00:09:05 ◼ ► that it diminishes the actual impact of what happened to those, you know, the developers
00:09:09 ◼ ► of Threes. But what's interesting is I discovered that the reason he liked 2048 was because
00:09:15 ◼ ► it made him feel smart. And as soon as I realized that, it changed quite dramatically my view
00:09:28 ◼ ► very good at, it's a funny thing to say, but almost like punishing you for when you make
00:09:33 ◼ ► a mistake. 2048 is much more forgiving. And you could argue, like if you're sort of from
00:09:39 ◼ ► an ivory tower looking down, like it's a simpler game. Like there's the thing, you know, if
00:09:48 ◼ ► There's a mindlessness to it that isn't quite as sophisticated as threes, but what I found
00:09:58 ◼ ► that has made someone who has perhaps not necessarily always felt like he's the smartest
00:10:03 ◼ ► person in the world finally, you know, there's this little phone, little app that he can
00:10:17 ◼ ► enough to really reinforce and engage that. And that is in many ways much more valuable
00:10:25 ◼ ► than perhaps the artistry of threes. It's complicated, I'm not trying to say that threes
00:10:31 ◼ ► is a bad app or game or anything, but hopefully you can kind of see what I'm driving at. That
00:10:36 ◼ ► is a fundamental thing that happened in that person's life, that this piece of software
00:10:40 ◼ ► made them feel smart in a way that another game, like the thing that it was derived from,
00:10:46 ◼ ► probably wouldn't. My suspicion is if I response to that situation and been like, "Oh, you're
00:10:52 ◼ ► playing 2048? No, no, no, no. That's a ripoff. What you want to go is go get threes." I get
00:10:57 ◼ ► him threes, I set him up, I have him start playing. I think he would have been frustrated,
00:11:02 ◼ ► And he would have been, you know, felt worse off as a result of that interaction, versus
00:11:08 ◼ ► coming back and having this tremendous pride on the time that he got whatever it was, 40,
00:11:13 ◼ ► 48, or whatever it was, his high score. And he was talking about him and his wife competing
00:11:18 ◼ ► on this and like the actual just the happiness and the joy that were coming from that piece
00:11:22 ◼ ► of software. And I mentioned that story because it is something that is, that it was impactful
00:11:33 ◼ ► thing. That I'm building software that will engage and interact with people's lives. And
00:11:38 ◼ ► I can structure and value and put importance on things in my software that can genuinely
00:11:51 ◼ ► on things that kind of the group of people that I tend to hang out with think is important,
00:11:56 ◼ ► in the real world maybe isn't so important. Things like I can get too wrapped up around
00:12:00 ◼ ► tiny bits of typography and tiny bits of graphic design or all these types of things that I'm not
00:12:05 ◼ ► saying don't have value, but don't have value in the way that they're actually going to be
00:12:10 ◼ ► affecting and improving people's lives in quite the same way. And I think about that and I'm
00:12:15 ◼ ► thinking, trying to think this through in the projects I'll be taking on this rest of the
00:12:19 ◼ ► summer and into the fall. Thinking it through in terms of the way that I structure my business
00:12:24 ◼ ► and my app updates, and things like that. How can I build software that will most strongly enrich
00:12:30 ◼ ► people's lives and have that be perhaps the goal that is worth striving towards? That have that
00:12:36 ◼ ► perhaps be the thing that I'm working towards? Making apps sort of uncommon apps, uncommonly
00:12:42 ◼ ► good apps for the common man, maybe should be my new motto, right? I want to make things that
00:12:47 ◼ ► typical people will enjoy and will enrich their lives and will make them feel smart, will make
00:12:56 ◼ ► So the most practical example that I could perhaps draw quite directly is investing time
00:13:02 ◼ ► and energy into pedometer++ to make it help people be healthier more and more and more.
00:13:11 ◼ ► into that. But if it can apply in a game, something as silly as just a number game where
00:13:17 ◼ ► you're sliding tiles around and around, that can be impactful and meaningful in someone's
00:13:21 ◼ ► life? Why not other pieces of software? Why can I take that perspective of how is my software
00:13:27 ◼ ► making someone's life better, not just how am I making something more complicated, useful for
00:13:34 ◼ ► a very narrow and small group of people, etc. These are the things that I'm thinking about.
00:13:45 ◼ ► break from your work, and especially from the community, the kind of insulated community in
00:13:50 ◼ ► which I know many of the people who listen to this show operate in, is very constructive.
00:13:55 ◼ ► It's something that I would encourage you to think about doing yourself. Have you ever tried
00:14:00 ◼ ► taking Twitter off your phone and RSS off your phone for a couple of days and seeing how that
00:14:05 ◼ ► changes things? Putting your phone down in a few more contexts than you may have it currently,
00:14:11 ◼ ► or those types of things. It's important, I think, to make sure you're taking those steps back in
00:14:16 ◼ ► your own life to make sure that the reasons you have for the opinions and perspectives you have
00:14:22 ◼ ► are actually valid and important. Whatever those whatever is valid and important for you.