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The Accidental Tech Podcast

266: Text Adventure Mode

 

02:00:00 ◼   ► source of excitement for you like like

02:00:02 ◼   ► what like when I kind of fell out of

02:00:04 ◼   ► love with BMW that was easy for me

02:00:05 ◼   ► because now I'm now I'm a big fan of

02:00:08 ◼   ► Tesla and so like it just kind of got

02:00:09 ◼   ► replaced the reason the Apple stuff bugs

02:00:12 ◼   ► me so much is that like I haven't

02:00:13 ◼   ► replaced that yet in my life and I don't

02:00:15 ◼   ► really know what will replace it

02:00:17 ◼   ► replaced it with video games yeah you

02:00:21 ◼   ► love video games now more than you have

02:00:23 ◼   ► in a long time that's replacing your

02:00:24 ◼   ► Apple of I mean I love yeah I love a few

02:00:26 ◼   ► video games I would hardly call it like

02:00:30 ◼   ► a cat you just said that this which is

02:00:31 ◼   ► like the best gaming thing you've had

02:00:33 ◼   ► since like your childhood yes you know

02:00:35 ◼   ► Sega so I think that's that's pretty

02:00:37 ◼   ► high praise and the grand scheme of

02:00:39 ◼   ► things that you have loved in your life

02:00:41 ◼   ► and that video games may say if the next

02:00:43 ◼   ► Nintendo thing is like that doesn't

02:00:44 ◼   ► appeal to you or doesn't have good games

02:00:46 ◼   ► and then you'll be all excited about

02:00:47 ◼   ► your new Jaguar ipace I would probably

02:00:51 ◼   ► like no matter how good or appealing it

02:00:53 ◼   ► was I don't think I would ever actually

02:00:55 ◼   ► buy a car from that brand because I just

02:00:58 ◼   ► never want to have to say it to people

02:00:59 ◼   ► you know you don't have to say Jaguar

02:01:02 ◼   ► you can just say Jaguar you can say

02:01:03 ◼   ► Jaguar like Steve Jobs oh god no I mean

02:01:05 ◼   ► it but the problem is like no matter at

02:01:06 ◼   ► first of all it's kind of like like a

02:01:09 ◼   ► brand right no it's I mean they both are

02:01:17 ◼   ► to some degree like it is it is it is

02:01:19 ◼   ► snootier sounding but I think if you had

02:01:23 ◼   ► to picture the kind of person who drives

02:01:24 ◼   ► a Jaguar and the kind of person who

02:01:25 ◼   ► drives a BMW and you're gonna sign

02:01:27 ◼   ► you're gonna put a label underneath one

02:01:29 ◼   ► of them it's definitely going either

02:01:32 ◼   ► brand if you if somebody asks you like

02:01:35 ◼   ► out like it out loud in a roomful of

02:01:38 ◼   ► other people who are being kind of quiet

02:01:39 ◼   ► hey what brand is your car like if you

02:01:41 ◼   ► have a BMW you you want to say that a

02:01:43 ◼   ► little bit quietly if I had a Jag I'd be

02:01:46 ◼   ► I'd like I would just be like I don't

02:01:47 ◼   ► have a car like I think the Jaguar

02:01:54 ◼   ► product of managers you know marketing

02:01:57 ◼   ► managers would love to hear you say that

02:01:58 ◼   ► because that's the image they want they

02:01:59 ◼   ► want it to be like snooty and

02:02:01 ◼   ► highfalutin but realistically speaking

02:02:02 ◼   ► these days I don't think it is I think

02:02:04 ◼   ► jag would just love to be included in

02:02:06 ◼   ► the same buying decision it's Lexus let

02:02:07 ◼   ► alone BMW Mercedes oh yeah they're

02:02:09 ◼   ► totally irrelevant but the other factor

02:02:11 ◼   ► is like I just don't want to hear

02:02:13 ◼   ► everyone

02:02:13 ◼   ► me how to pronounce it well then never

02:02:16 ◼   ► get a Porsche either I was about I was

02:02:19 ◼   ► thinking the same thing I said I'm like

02:02:20 ◼   ► you know yeah that would also apply to

02:02:21 ◼   ► that brand which I'm also not even try

02:02:23 ◼   ► to say here because I'm not gonna say it

02:02:24 ◼   ► right now I don't care

02:02:25 ◼   ► it's anyway I don't want a I don't want

02:02:29 ◼   ► a stinger but yeah I think you hit the

02:02:30 ◼   ► nail on the head Marco about part of the

02:02:33 ◼   ► reason why I'm bummed about BMW not

02:02:35 ◼   ► really revving my engine anymore is that

02:02:39 ◼   ► I haven't figured out what's replaced

02:02:41 ◼   ► replacing it like there's a part of me

02:02:44 ◼   ► that's enthusiastic about getting a

02:02:46 ◼   ► Wrangler and I'm not trying to open that

02:02:46 ◼   ► can of worms but I I don't know that

02:02:49 ◼   ► that's really gonna replace that love

02:02:50 ◼   ► because there was a stretch of time

02:02:52 ◼   ► that every time I got in my car I was

02:02:55 ◼   ► just thrilled and excited to be sitting

02:02:57 ◼   ► in that chair and now it's it's not an

02:03:00 ◼   ► appliance but it's closer to an

02:03:04 ◼   ► appliance than then something that gives

02:03:06 ◼   ► me pleasure and that's really

02:03:08 ◼   ► unfortunate and I don't think I don't

02:03:11 ◼   ► think I would view a Jeep in quite the

02:03:15 ◼   ► same way as I did the BMW circa 2013

02:03:17 ◼   ► that just bums me out like I wish I had

02:03:20 ◼   ► something to replace that that kind of

02:03:21 ◼   ► joy in my life and and and you know

02:03:25 ◼   ► maybe I will but not to maybe it'll be

02:03:27 ◼   ► your family

02:03:27 ◼   ► nah no what can replace this joy says

02:03:33 ◼   ► the person who just had a new child come

02:03:37 ◼   ► on I gotta make me sound like such a

02:03:39 ◼   ► jerk speaking of which like back in

02:03:41 ◼   ► build and analyze I forget like when in

02:03:44 ◼   ► the series it was but sometime during

02:03:45 ◼   ► build and analyze I was talking back

02:03:47 ◼   ► then about like you know possibly that

02:03:50 ◼   ► was when I was like waffling over like

02:03:51 ◼   ► what car to get and like after that

02:03:54 ◼   ► after the first BMW I was what think

02:03:56 ◼   ► about something fast and and Dan was

02:03:59 ◼   ► talking about how like he used to care

02:04:01 ◼   ► about fast cars and now he just got him

02:04:04 ◼   ► he just got minivans and he was totally

02:04:06 ◼   ► fun and he just kind of stopped caring

02:04:08 ◼   ► about driving fast that's a lie because

02:04:10 ◼   ► he eventually got like an Audi yeah

02:04:12 ◼   ► there was an Audi so but but like but

02:04:14 ◼   ► that's that like that sounded to me like

02:04:16 ◼   ► it like that would never happen to me I

02:04:18 ◼   ► could not fathom that that ever happened

02:04:21 ◼   ► to me I would always care you know as

02:04:22 ◼   ► much as I did then and I did care for a

02:04:25 ◼   ► while like I went through some nice

02:04:27 ◼   ► cars and my current car is fast but I I

02:04:31 ◼   ► really do feel myself carrying a lot

02:04:33 ◼   ► less over time like and like I'm not

02:04:35 ◼   ► really like you know like taking that

02:04:38 ◼   ► taking a little like a little turn

02:04:40 ◼   ► that's down at the bottom of my street

02:04:41 ◼   ► where I can kick it out a little bit

02:04:42 ◼   ► when there's leaves down like I don't do

02:04:44 ◼   ► that anymore like there's certain like

02:04:46 ◼   ► you know highway ramp so I could go

02:04:48 ◼   ► super fast before and I just kind of

02:04:50 ◼   ► don't do that anymore either like I have

02:04:51 ◼   ► even just like over the last like year

02:04:53 ◼   ► I've felt myself like really chilling

02:04:55 ◼   ► out a lot in that way where I like even

02:04:58 ◼   ► even who there I was thinking like maybe

02:05:00 ◼   ► on the next one I won't mind so much

02:05:02 ◼   ► that now I'm now forced to get the smart

02:05:04 ◼   ► air suspension which softens the ride

02:05:05 ◼   ► that can sound kind of nice like I

02:05:08 ◼   ► realize after I was thinking that I'm

02:05:09 ◼   ► like oh my god Who am I

02:05:10 ◼   ► but like you're Mercedes here we come

02:05:14 ◼   ► yeah but like but I realizing like like

02:05:17 ◼   ► you know my priorities have changed too

02:05:18 ◼   ► like if I was buying a new car today I

02:05:20 ◼   ► would still get a Tesla and I would

02:05:22 ◼   ► still get this the you know a fast model

02:05:24 ◼   ► but it's because I would want the the

02:05:27 ◼   ► biggest range which is which is not the

02:05:30 ◼   ► fastest model which is the decision I

02:05:33 ◼   ► made with this one and I would make the

02:05:35 ◼   ► exact same decision again like the speed

02:05:36 ◼   ► of it is way less important to me than

02:05:38 ◼   ► the range of it I like that it's fast I

02:05:40 ◼   ► have fun with the speed sometimes but

02:05:43 ◼   ► it's way less often that that's relevant

02:05:45 ◼   ► to me than it used to be and you know

02:05:47 ◼   ► for UKC like you know as we've mentioned

02:05:49 ◼   ► in the past like you know being a car

02:05:51 ◼   ► enthusiast is so much a part of your

02:05:53 ◼   ► identity that you know and it need not

02:05:55 ◼   ► be you know that's that's an option that

02:05:57 ◼   ► you have yeah but but you know you you

02:06:00 ◼   ► still you you have a lot of that love

02:06:02 ◼   ► and you and some degree you probably

02:06:04 ◼   ► always will but it's okay if if it comes

02:06:09 ◼   ► to this if you realize this in your you

02:06:11 ◼   ► know in introspection

02:06:13 ◼   ► it's okay for your priorities to change

02:06:16 ◼   ► or for like the the the significance

02:06:20 ◼   ► that you apply to certain factors to be

02:06:24 ◼   ► rearranged or to shift around and so

02:06:27 ◼   ► like it's like you know you said like

02:06:28 ◼   ► you know used to be you know you should

02:06:30 ◼   ► be really like you know thrilled getting

02:06:32 ◼   ► in your car and now it's more of a

02:06:33 ◼   ► function and part of that is because

02:06:35 ◼   ► you're you know you've had this car for

02:06:36 ◼   ► a while so it's no longer as novel part

02:06:38 ◼   ► of that is you kind of hate this car

02:06:40 ◼   ► because

02:06:40 ◼   ► cost you but you know par that's also

02:06:44 ◼   ► like you are growing up you know you

02:06:47 ◼   ► your your but what six seven years older

02:06:49 ◼   ► now them then when you growing up he's

02:06:52 ◼   ► in his mid-30s he's getting old you stop

02:06:54 ◼   ► growing up we're always growing up you

02:06:56 ◼   ► know you start getting older certain

02:06:59 ◼   ► morning I think you okay yeah we are

02:07:01 ◼   ► continuing to get old some of us older

02:07:03 ◼   ► the busy living or get busy dying

02:07:04 ◼   ► finally something you both get reference

02:07:07 ◼   ► technology whatever it is like you know

02:07:09 ◼   ► it's okay to change over time and to

02:07:12 ◼   ► recognize that's what's happening and I

02:07:14 ◼   ► agree with you the thing is I don't feel

02:07:17 ◼   ► like I'm that different I agree that I

02:07:20 ◼   ► am slightly different and the joy I get

02:07:22 ◼   ► from Aaron's car is indication to me

02:07:25 ◼   ► that I am feeling differently because

02:07:27 ◼   ► Aaron's car feels to me anyway very

02:07:31 ◼   ► cushy it has a lot of those techno bits

02:07:33 ◼   ► that like your car has not exactly the

02:07:35 ◼   ► same but like you know there's an app

02:07:37 ◼   ► where I can start it remotely and I know

02:07:39 ◼   ► you're like haha what's an engine but

02:07:40 ◼   ► you get what I'm driving at and and I

02:07:43 ◼   ► get a lot of pleasure from Aaron's car

02:07:45 ◼   ► despite the fact that it's big it's slow

02:07:48 ◼   ► it according to Jon tips over if you

02:07:51 ◼   ► steer more than you know five degrees

02:07:53 ◼   ► laterally but but it's in every way it's

02:07:57 ◼   ► wrong from the list of things that Casey

02:08:01 ◼   ► enjoys but I do like it and I think the

02:08:03 ◼   ► thing that that the crisis I'm having is

02:08:06 ◼   ► that I don't feel like I'm that

02:08:08 ◼   ► different like well all I really want in

02:08:10 ◼   ► the world is somebody that is not BMW to

02:08:14 ◼   ► make me either a 340 sedan or an m3 and

02:08:18 ◼   ► I don't think that really exists and

02:08:22 ◼   ► there was a report I'm not gonna be able

02:08:23 ◼   ► to find the link but a friend of mine

02:08:26 ◼   ► Brad sent me a report some rumors that

02:08:29 ◼   ► the 3-series is going to lose the stick

02:08:31 ◼   ► in the next generation which isn't

02:08:34 ◼   ► particularly surprising but is kind of

02:08:36 ◼   ► devastating and I know I need to just

02:08:38 ◼   ► wake up and smell reality that that the

02:08:39 ◼   ► three pedal cars are not long for this

02:08:41 ◼   ► world

02:08:42 ◼   ► but I feel like I'm being this is a lot

02:08:44 ◼   ► of words to say I feel like I'm being

02:08:45 ◼   ► abandoned and BMW is supposed to help me

02:08:48 ◼   ► and it sounds like they're abandoning me

02:08:51 ◼   ► and either way

02:08:53 ◼   ► grumpy about the fact that this cars

02:08:54 ◼   ► cost me a bazillion dollars so I I just

02:08:57 ◼   ► I feel like I'm a ronin right like I'm a

02:08:59 ◼   ► man without a master now and and that

02:09:01 ◼   ► bums me out because I want to be able to

02:09:03 ◼   ► to find a car that gives me that joy

02:09:06 ◼   ► again and you know the the Julia did

02:09:08 ◼   ► give me a lot of that joy and maybe I

02:09:11 ◼   ► would feel slightly differently about it

02:09:12 ◼   ► if there was literally no other options

02:09:15 ◼   ► like if there were no three pedal cars

02:09:17 ◼   ► but you know I mean like I feel like

02:09:19 ◼   ► I've been I've been left wanting in and

02:09:23 ◼   ► that that kind of bums me out cuz I feel

02:09:25 ◼   ► like I'm the same as I've always been

02:09:27 ◼   ► older and maybe wiser and certainly

02:09:30 ◼   ► slower but it's I at least older at

02:09:34 ◼   ► least older but but you know what I mean

02:09:36 ◼   ► like I just I feel like nothing is

02:09:37 ◼   ► filling that void even though I'm ready

02:09:39 ◼   ► for something to fill that void

02:09:39 ◼   ► for something to fill that void

01:00:00 ◼   ► if the first version has to be assembled

01:00:01 ◼   ► partially out of parts that come in the

01:00:03 ◼   ► industry that's fine but eventually we

01:00:06 ◼   ► like to bring that in-house because we

01:00:07 ◼   ► feel like we can do it better we know

01:00:08 ◼   ► exactly what we want for the watch we

01:00:09 ◼   ► know exactly what we want for our phones

01:00:11 ◼   ► I don't want to have to convince some

01:00:13 ◼   ► other company to make this product for

01:00:14 ◼   ► me and in fact we have some better ideas

01:00:16 ◼   ► about how it might be dump is behind all

01:00:18 ◼   ► the best people in this industry because

01:00:18 ◼   ► we have too much money right and that is

01:00:22 ◼   ► way more aggressive than just shopping

01:00:24 ◼   ► among like oh we're gonna use the Sony

01:00:26 ◼   ► panel in this display or we're gonna use

01:00:27 ◼   ► Tran Tran so the best CRTs and you know

01:00:29 ◼   ► like it's way more aggressive to say

01:00:31 ◼   ► we're gonna do it ourselves because it's

01:00:35 ◼   ► a competitive advantage not to have to

01:00:37 ◼   ► wait for the rest of the industry to do

01:00:38 ◼   ► anything and in the case of these

01:00:40 ◼   ► screens even if you're in a situation

01:00:42 ◼   ► where one company makes the best screens

01:00:44 ◼   ► and Apple wants the best screens and

01:00:46 ◼   ► they feel bad getting a one supplier I

01:00:47 ◼   ► think apples view on it aside from that

01:00:49 ◼   ► we just don't like giving money to

01:00:50 ◼   ► Samsung as a single suppliers to say we

01:00:53 ◼   ► think we can do that better because we

01:00:54 ◼   ► know exactly what we want and it's a

01:00:55 ◼   ► pain to have to tell Samsung exactly

01:00:57 ◼   ► what we want and get them to build the

01:00:58 ◼   ► thing that we want and go through all

01:00:59 ◼   ► that thing we know what we want why

01:01:02 ◼   ► don't we just do it ourselves and that's

01:01:06 ◼   ► what they've been doing with lots of

01:01:07 ◼   ► components if they have any problems

01:01:08 ◼   ► with any kind of supplier like Qualcomm

01:01:10 ◼   ► being annoying and about you know

01:01:12 ◼   ► charging them lots of money or them not

01:01:14 ◼   ► having lots of alternatives and trying

01:01:16 ◼   ► to get Intel to build radio chips and

01:01:17 ◼   ► stuff in a venture they say you know

01:01:18 ◼   ► what I'm tired of this we have good

01:01:20 ◼   ► engineers we know how to build things

01:01:22 ◼   ► why don't we build the radio chips and

01:01:23 ◼   ► not build so much as design and have

01:01:26 ◼   ► manufactured for us the last bastion of

01:01:29 ◼   ► that is manufacturing we're thus far

01:01:31 ◼   ► Apple has been happy to say

01:01:34 ◼   ► manufacturers compete amongst yourselves

01:01:36 ◼   ► and we will give you CPU fab our design

01:01:39 ◼   ► that you will fab for us and we will

01:01:41 ◼   ► give you manufacturing thing our case

01:01:44 ◼   ► design that you will machine that of

01:01:45 ◼   ► aluminum for us and we will help you buy

01:01:47 ◼   ► the machines for it and we'll help you

01:01:48 ◼   ► work on the techniques to use those

01:01:49 ◼   ► machines and we'll do all this stuff but

01:01:51 ◼   ► in the end Apple doesn't own the

01:01:53 ◼   ► factories Apple does not own a silicon

01:01:55 ◼   ► CPU fab it still allows other companies

01:01:58 ◼   ► to do that for it so it hasn't gotten to

01:02:00 ◼   ► the point where we say you know what I'm

01:02:01 ◼   ► tired of waiting for you know Taiwan

01:02:03 ◼   ► Semiconductor to come up with a new fab

01:02:05 ◼   ► let's make our own fab because that

01:02:06 ◼   ► starts to get you know a couple billion

01:02:07 ◼   ► here capability in there so you're

01:02:08 ◼   ► talking real money so so far they've

01:02:10 ◼   ► been avoiding that but

01:02:12 ◼   ► the modern Apple I think is more

01:02:15 ◼   ► aggressive than any other Apple has been

01:02:16 ◼   ► in their drive to get a real competitive

01:02:21 ◼   ► edge in the market by saying we'll do it

01:02:26 ◼   ► ourselves and having the confidence that

01:02:28 ◼   ► they'll be able to be able to do it

01:02:29 ◼   ► better than anyone else which is

01:02:30 ◼   ► exciting from a technology perspective

01:02:32 ◼   ► to see you know that's what we always

01:02:35 ◼   ► want Apple to although it may seem

01:02:37 ◼   ► exciting when Apple is able to

01:02:38 ◼   ► synthesize from the parts that are

01:02:40 ◼   ► available to almost anybody or most

01:02:42 ◼   ► people you know plus or minus one or two

01:02:43 ◼   ► parts to make a great product at it it's

01:02:45 ◼   ► even more exciting I guess in the iPhone

01:02:48 ◼   ► age to see them make phones that are

01:02:50 ◼   ► just leaps and bounds better in certain

01:02:53 ◼   ► areas than other phones for reasons that

01:02:57 ◼   ► are directly traceable to Apple strategy

01:02:59 ◼   ► to say bring the system out of chips in

01:03:01 ◼   ► house that's why their system on chips

01:03:03 ◼   ► are so much better than everybody else's

01:03:04 ◼   ► if they were still sitting around they

01:03:05 ◼   ► were using the same chips as Android

01:03:07 ◼   ► phones though the I think the phone

01:03:10 ◼   ► landscape would look very different

01:03:11 ◼   ► Apple wouldn't be able to do half the

01:03:12 ◼   ► things that it does because it would be

01:03:14 ◼   ► working with CPUs that are not now I'm

01:03:16 ◼   ► gonna say that are worse or slower which

01:03:18 ◼   ► I'm in case they are but that simply are

01:03:19 ◼   ► not tailored to the set of features that

01:03:21 ◼   ► Apple wants it picks the exact number of

01:03:23 ◼   ► cores the exact number of amount of

01:03:25 ◼   ► cache right the the you know the exact

01:03:28 ◼   ► layout so they can put all their

01:03:29 ◼   ► different you know they know exactly

01:03:30 ◼   ► what they want for like the iPhone tend

01:03:32 ◼   ► to do face ID if they had to adapt some

01:03:34 ◼   ► weird you know Snapdragon processor that

01:03:36 ◼   ► has way more cores and they want but not

01:03:38 ◼   ► enough of something else that they want

01:03:39 ◼   ► we'd still be waiting for for a face ID

01:03:42 ◼   ► so I don't know I know I'm going with

01:03:44 ◼   ► this except to say that I think that

01:03:46 ◼   ► this aspect of Apple the technological

01:03:49 ◼   ► aggression is actually I think one of

01:03:52 ◼   ► the most interesting aspects of the

01:03:53 ◼   ► company today and probably

01:03:54 ◼   ► underappreciated by you know by anybody

01:03:58 ◼   ► who doesn't fall Apple really closely

01:03:59 ◼   ► doesn't really care what's in their

01:04:00 ◼   ► products but I find it exciting

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01:05:46 ◼   ► Simon edge Singh says hey what's the

01:05:50 ◼   ► deal with the bits that were once used

01:05:52 ◼   ► as an important spec for gaming consoles

01:05:54 ◼   ► how many bits does a modern console have

01:05:56 ◼   ► and why's it no longer used in marketing

01:05:57 ◼   ► and so as soon as I read this I thought

01:05:59 ◼   ► back to the days of the Nintendo 64

01:06:01 ◼   ► which everyone knew was 64-bit because

01:06:04 ◼   ► it was right there in the name and oh

01:06:05 ◼   ► man was that thing way cooler than any

01:06:08 ◼   ► other modern console or so I thought

01:06:10 ◼   ► when I was 10 or whatever so John is the

01:06:13 ◼   ► chief gamer of the three of us can you

01:06:16 ◼   ► explain to me what's the deal with these

01:06:17 ◼   ► bits and why are they no longer used in

01:06:19 ◼   ► marketing well marketing has moved

01:06:20 ◼   ► entirely on to blast proccesing as a all

01:06:25 ◼   ► right so the bits thing like first I

01:06:28 ◼   ► read this question I'm like is that a

01:06:30 ◼   ► thing that people really wonder about

01:06:31 ◼   ► like our consoles still marketed with

01:06:34 ◼   ► bits and I think the person who's asking

01:06:36 ◼   ► this must have lived through the era

01:06:37 ◼   ► when that was

01:06:38 ◼   ► these days I haven't seen like the the

01:06:41 ◼   ► ps3 or ps4 are you the ps2 for that

01:06:43 ◼   ► matter marketing with bits like its it's

01:06:45 ◼   ► a thing that is that has passed us by

01:06:46 ◼   ► for for good reasons but back when it

01:06:50 ◼   ► was used as the marketing turn ascribing

01:06:54 ◼   ► a number of bits to a CPU like oh this

01:06:57 ◼   ► is a 16-bit CPU this is 32-bit CPU this

01:06:59 ◼   ► is a 64-bit CPU there's no hard and fast

01:07:02 ◼   ► rules as with most things and

01:07:04 ◼   ► marketing's and when you can say

01:07:05 ◼   ► something like that but in general the

01:07:07 ◼   ► number of bits tended to be applicable

01:07:11 ◼   ► because certain things have the same

01:07:14 ◼   ► number of bits so the you know the

01:07:17 ◼   ► integer registers the place where you

01:07:20 ◼   ► store a number would have 16 bits and

01:07:22 ◼   ► the address but bus would be 16 bits

01:07:25 ◼   ► wide which they controlled how much RAM

01:07:27 ◼   ► you could address and you'd call that

01:07:29 ◼   ► processor a 16 bit processor didn't have

01:07:32 ◼   ► to be the case for example there are

01:07:35 ◼   ► many quote-unquote 32-bit processors

01:07:38 ◼   ► that shipped with hardware wise

01:07:41 ◼   ► physically speaking a 24 bit memory bus

01:07:43 ◼   ► and thinking of the original Macintosh

01:07:45 ◼   ► and many after that you'd still call it

01:07:47 ◼   ► a 32 bit processor though because the

01:07:49 ◼   ► integer registers for 32 bits wide and

01:07:51 ◼   ► even on a quote-unquote 32 bit processor

01:07:53 ◼   ► the floating-point registers might have

01:07:55 ◼   ► been 64 bits wide why is that not a 64

01:07:57 ◼   ► bit processor and what if the memory bus

01:07:59 ◼   ► is wider than the integers and what if

01:08:00 ◼   ► the integer is wider than the memory bus

01:08:01 ◼   ► and like so there is no hard and fast

01:08:03 ◼   ► rule but in general because usually

01:08:05 ◼   ► either the memory bus or the integer

01:08:07 ◼   ► register width or both were on this

01:08:09 ◼   ► number and because there was a

01:08:11 ◼   ► progression because it's more expensive

01:08:12 ◼   ► especially in the early days to make

01:08:14 ◼   ► wider buses to make larger registers

01:08:17 ◼   ► right that each leap like now we can

01:08:21 ◼   ► make the registers 32 bits each leap was

01:08:23 ◼   ► met with a marketing push to say you

01:08:25 ◼   ► know the 386 is the 32-bit processor and

01:08:28 ◼   ► importantly in terms of representable

01:08:31 ◼   ► numbers for integers 64-bit integers and

01:08:34 ◼   ► way before you want them to like 65535

01:08:38 ◼   ► right 32-bit integers ended a pretty

01:08:40 ◼   ► high number that you feel like I can do

01:08:42 ◼   ► a lot more with four billion oh yeah

01:08:44 ◼   ► there's a lot more things I can count

01:08:45 ◼   ► with precision from you know with the

01:08:49 ◼   ► four billion

01:08:50 ◼   ► item so I can count where's 65,000 I can

01:08:54 ◼   ► think of lots of scenarios where I might

01:08:55 ◼   ► need to bend I'm bigger than that so

01:08:58 ◼   ► once we cross 32 bits we're and same

01:09:00 ◼   ► thing for memory addressing although in

01:09:02 ◼   ► the beginning there was no computer no

01:09:04 ◼   ► personal computer could fill up all the

01:09:06 ◼   ► third qubits that memory bus so

01:09:07 ◼   ► eventually we got there once you cross

01:09:10 ◼   ► 32 you have a lot more Headroom so 8-bit

01:09:12 ◼   ► and 16-bit it's like lots of problems

01:09:14 ◼   ► where this is annoying and flowing port

01:09:16 ◼   ► doesn't help you entirely because of

01:09:17 ◼   ► precision and all that stuff

01:09:18 ◼   ► 32 bits so I can run this for a while

01:09:20 ◼   ► and we did we ran on quote-unquote

01:09:22 ◼   ► 32-bit processors for a long time till

01:09:24 ◼   ► we eventually got to the point where you

01:09:27 ◼   ► could fill a PC with more RAM that could

01:09:29 ◼   ► be addressed with 32 bits and then we

01:09:30 ◼   ► needed to go to 64 but that took a

01:09:31 ◼   ► really long time now our phones are

01:09:33 ◼   ► freaking 64-bit which is amazing if you

01:09:35 ◼   ► live for the era where you had to

01:09:36 ◼   ► progress you're 16 and 32 and so on and

01:09:38 ◼   ► so forth game consoles same deal their

01:09:40 ◼   ► computers they have memory buses usually

01:09:42 ◼   ► they use cheaper stuff because they cost

01:09:44 ◼   ► less money than a PC so when pcs were

01:09:46 ◼   ► using 32-bit processors game consoles

01:09:48 ◼   ► maybe a eight or 16-bit processors just

01:09:50 ◼   ► because they had to cost so much less

01:09:52 ◼   ► money and it costs less money to make

01:09:53 ◼   ► you know smaller chips in surface area

01:09:57 ◼   ► and the more lanes you have for your

01:09:59 ◼   ► address buses everywhere and though the

01:10:01 ◼   ► wider your interest registers and all

01:10:02 ◼   ► that of stuff the bigger there so once

01:10:06 ◼   ► consoles like so 16-bit was turbo

01:10:08 ◼   ► graphics Christine SNES Genesis Sega

01:10:14 ◼   ► Master System was 8-bit right yeah

01:10:16 ◼   ► anyway you can look on Wikipedia what

01:10:18 ◼   ► the bits were but so there was there was

01:10:20 ◼   ► eight bit gaming consoles two 16-bit

01:10:22 ◼   ► once we got to 32 around the era

01:10:24 ◼   ► surprisingly of the Nintendo 64 we got

01:10:26 ◼   ► the 32 PlayStation was 32 entender 64

01:10:31 ◼   ► was arguably not as 64 e as they made it

01:10:34 ◼   ► out to be okay why do you say that I

01:10:38 ◼   ► don't think every like it didn't I have

01:10:40 ◼   ► to look up him what computer but I don't

01:10:42 ◼   ► I don't think the the memory bus and

01:10:43 ◼   ► he's more for example or 64 bits what

01:10:45 ◼   ► yeah I think you're right there were

01:10:46 ◼   ► like parts of it that were 64 bit but

01:10:48 ◼   ► not like it was arguable because like

01:10:50 ◼   ► because why would you make the memory

01:10:51 ◼   ► about 64 bits why I have no idea I'm

01:10:53 ◼   ► just pulling this off the top of my head

01:10:55 ◼   ► but seriously there's no way in hell the

01:10:56 ◼   ► physically speaking they have a 64-bit

01:10:58 ◼   ► memory bus and something that had like 2

01:11:00 ◼   ► megabytes of RAM like it doesn't make

01:11:01 ◼   ► any sense right you need 4 gigs to

01:11:04 ◼   ► see the addressability of 32 minutes and

01:11:06 ◼   ► if they did it must have only been

01:11:08 ◼   ► because they were using an existing part

01:11:09 ◼   ► but it just doesn't seem like they would

01:11:11 ◼   ► do it's the same reason they had 24-bit

01:11:13 ◼   ► memory bus on the Macintosh because

01:11:15 ◼   ► first of all you're never going to

01:11:16 ◼   ► address like 32 4 gigabytes of RAM

01:11:19 ◼   ► gigabytes you can't you can't have four

01:11:22 ◼   ► gigabit you know the Mac guys had 128

01:11:24 ◼   ► kilobytes of RAM oh yeah even a 24-bit

01:11:26 ◼   ► Mary bus preserve so you save money

01:11:28 ◼   ► because you have less you know what less

01:11:31 ◼   ► room on the chip less traces on your

01:11:33 ◼   ► board blah blah so I'm assuming that it

01:11:35 ◼   ► wasn't but if there's any part of it is

01:11:36 ◼   ► 64-bit you can call it 64-bit okay so a

01:11:39 ◼   ► little bit of digging as you were

01:11:41 ◼   ► talking the are 4200 has a 30 20 trans

01:11:45 ◼   ► translation lookaside buffer table the

01:11:47 ◼   ► system bus the 64 bits wide and operates

01:11:49 ◼   ► at half the internal clock frequency

01:11:51 ◼   ► however the are 4300 I which is what I

01:11:54 ◼   ► believe was in the n64 is a derivative

01:11:56 ◼   ► of that blah blah blah blah blah and a

01:11:59 ◼   ► cut-down 32-bit system bus for reduced

01:12:01 ◼   ► cost yeah but in marketing for mark

01:12:05 ◼   ► needs and by the way like I said lots of

01:12:07 ◼   ► times in 32-bit processors the like I

01:12:10 ◼   ► know but x86 indexes have a 8080 bit

01:12:13 ◼   ► wide floating-point registers doesn't

01:12:14 ◼   ► like that I don't remember something I

01:12:15 ◼   ► just had to learn how to decode that

01:12:17 ◼   ► format yeah but no one ever said it's an

01:12:20 ◼   ► 80 bit processor just because of

01:12:22 ◼   ► convention they just kind of say oh the

01:12:24 ◼   ► memory bus and the engine registers

01:12:26 ◼   ► that's kind of what we call the

01:12:27 ◼   ► processor right that's why it that's why

01:12:29 ◼   ► they're marketing terms because 16-bit

01:12:31 ◼   ► and 32-bit it might you might think it

01:12:35 ◼   ► means something but unless you know

01:12:36 ◼   ► exactly what it means it doesn't you

01:12:39 ◼   ► know never mind that like the width of

01:12:40 ◼   ► the memory bus and the size of integer

01:12:42 ◼   ► registers really says nothing about how

01:12:43 ◼   ► fast the thing processes stuff like and

01:12:46 ◼   ► you know anyway gating speed is hard but

01:12:49 ◼   ► there was a clear progression with

01:12:50 ◼   ► number of bits up to about the 32-bit

01:12:53 ◼   ► point where we hung out for a long time

01:12:54 ◼   ► and now that we've gone to 64-bit where

01:12:57 ◼   ► we really are 64 bits you know even 64

01:13:00 ◼   ► memory bus I don't think we're at full

01:13:01 ◼   ► 64 what does worth like the Zeon's have

01:13:03 ◼   ► they probably have like 48 bit yeah

01:13:05 ◼   ► because there was that there was that

01:13:06 ◼   ► PAE thing for awhile where I like to

01:13:09 ◼   ► address more than I think 16 gigs there

01:13:12 ◼   ► was something like that we're like even

01:13:13 ◼   ► even the Intel even when Intel went

01:13:15 ◼   ► 64-bit

01:13:16 ◼   ► you couldn't address 64 bits

01:13:18 ◼   ► worth of memory without certain tricks

01:13:19 ◼   ► here and there and I I think that has

01:13:21 ◼   ► since been lifted to a pretty high level

01:13:24 ◼   ► but but but probably out of full 64 like

01:13:26 ◼   ► I I know that you can buy servers with

01:13:30 ◼   ► like 200 gigs of RAM in them right but

01:13:33 ◼   ► you can't buy servers with however much

01:13:35 ◼   ► RAM fits in 64 bits which is some

01:13:37 ◼   ► astronomical man right yeah

01:13:39 ◼   ► Zeta bytes or whatever the hell it is so

01:13:42 ◼   ► we're still saving money in that regard

01:13:44 ◼   ► but 64-bit integer registers are gonna

01:13:47 ◼   ► run us a good long while and I don't

01:13:49 ◼   ► really seem any anything going to

01:13:51 ◼   ► personal there's no need for a 128-bit

01:13:54 ◼   ► memory bus because we can't even

01:13:55 ◼   ► physically put 64 bits of memory like to

01:13:57 ◼   ► fill that whole address space and

01:14:00 ◼   ► 128-bit integers aren't really getting

01:14:02 ◼   ► you that much more of problems that you

01:14:05 ◼   ► can deal with in 64-bit registers

01:14:07 ◼   ► floating-point registers are even wider

01:14:09 ◼   ► than they've ever been now - and on GPUs

01:14:11 ◼   ► and in sort of the you know media

01:14:13 ◼   ► streaming sim D instruction sets those

01:14:16 ◼   ► could actually stand to go a little bit

01:14:18 ◼   ► wider just to be able to process more

01:14:19 ◼   ► values at once because a lot of times

01:14:21 ◼   ► they're using like where they call half

01:14:23 ◼   ► precision values for games and stuff

01:14:25 ◼   ► where you don't need so they'll use

01:14:26 ◼   ► they'll still use 16-bit stuff just to

01:14:27 ◼   ► pack more into process martin lunch so

01:14:29 ◼   ► there's probably Headroom for those two

01:14:31 ◼   ► all cranked up to 32 and 64-bit to you

01:14:33 ◼   ► know or or could use floating-point

01:14:35 ◼   ► everywhere for everything so there's

01:14:36 ◼   ► some headroom there but no one brags

01:14:38 ◼   ► about GPUs in terms of number bits

01:14:39 ◼   ► either because it doesn't make any sense

01:14:40 ◼   ► and that's just not how they're marketed

01:14:42 ◼   ► so this is a very long-winded

01:14:45 ◼   ► explanation that gets into more

01:14:47 ◼   ► everything you probably cared about but

01:14:49 ◼   ► I think that's that's part of the thing

01:14:50 ◼   ► that this was entirely a marketing thing

01:14:53 ◼   ► that latched on to a real thing that

01:14:55 ◼   ► happened in the progression of certain

01:14:57 ◼   ► the width of certain aspects of CPU

01:14:59 ◼   ► design in the 70s 80s and 90s that has

01:15:03 ◼   ► leveled off because there's no longer

01:15:06 ◼   ► any obvious benefit to widening these

01:15:08 ◼   ► things at an accelerated rate again

01:15:10 ◼   ► setting aside GPUs which there is some

01:15:12 ◼   ► benefit to continuing to wide and stuff

01:15:13 ◼   ► there and they will continue to be one

01:15:14 ◼   ► but GPUs are and marketed in that way so

01:15:16 ◼   ► marketing is weird I would also say like

01:15:19 ◼   ► you know date like back in you know

01:15:21 ◼   ► we're like we grew up in the well Casey

01:15:23 ◼   ► and I grew up in these days John was

01:15:24 ◼   ► already infected but but you know we're

01:15:27 ◼   ► over the time we're like you know like

01:15:29 ◼   ► like we we both really saw like the the

01:15:32 ◼   ► two 16-bit two 32-bit generations and

01:15:35 ◼   ► you know 8-bit systems like they didn't

01:15:37 ◼   ► market themselves as 8-bit it was the

01:15:38 ◼   ► you know the NES versus the Sega Master

01:15:40 ◼   ► System

01:15:41 ◼   ► you know vast majority dominated by the

01:15:43 ◼   ► NES and then the Sega Genesis Mass you

01:15:46 ◼   ► know was very heavily marketed when it

01:15:48 ◼   ► came out of 16-bit because it was like

01:15:49 ◼   ► this is twice as good like that was

01:15:51 ◼   ► really like when the marketing I think

01:15:52 ◼   ► was a peak like oh my god this is 16-bit

01:15:54 ◼   ► and then the Super Nintendo came out and

01:15:56 ◼   ► that was you know well marketed to be

01:15:57 ◼   ► 16-bit as well not as heavily as the

01:15:59 ◼   ► Genesis though and then you know we went

01:16:03 ◼   ► 32-bit with the PlayStation 1 the Sega

01:16:05 ◼   ► Saturn and then the generations kind of

01:16:08 ◼   ► started being staggered like the n64

01:16:10 ◼   ► came out there was a gap between the

01:16:13 ◼   ► 32-bit generation and the n64 so it

01:16:16 ◼   ► started becoming like oh look since

01:16:17 ◼   ► there's a gap and the n64 was in many

01:16:19 ◼   ► ways significantly better than the

01:16:21 ◼   ► Saturn on the PlayStation 1 then it was

01:16:23 ◼   ► like this is they were they were kind of

01:16:25 ◼   ► trying to say this is the next

01:16:26 ◼   ► generation even though it was kind of

01:16:28 ◼   ► like a half generational step and like

01:16:31 ◼   ► the generations were no longer in sync

01:16:32 ◼   ► and then that continued in the future

01:16:35 ◼   ► generations like Sega went kind of you

01:16:38 ◼   ► know middle of generation with the

01:16:39 ◼   ► Dreamcast

01:16:40 ◼   ► then the ps2 came out really early and

01:16:42 ◼   ► then the Xbox happened like a little bit

01:16:45 ◼   ► later so like the generation started to

01:16:47 ◼   ► become more staggered and it wasn't all

01:16:50 ◼   ► like okay these are the two systems of

01:16:51 ◼   ► this one then these are the two systems

01:16:53 ◼   ► for this one and then of course this

01:16:55 ◼   ► correspondent with us what John was

01:16:56 ◼   ► saying highlight the bits kind of

01:16:57 ◼   ► stopped growing and stopped mattering

01:16:59 ◼   ► the number of bits has so little bearing

01:17:01 ◼   ► on modern performance like computers

01:17:04 ◼   ► back then especially the kind of

01:17:05 ◼   ► computers that were in game consoles

01:17:07 ◼   ► were really simple I think once we've

01:17:10 ◼   ► got to the era of having many different

01:17:13 ◼   ► processors being involved and having

01:17:16 ◼   ► them all be pretty complex and then

01:17:18 ◼   ► having things like vector instructions

01:17:20 ◼   ► which you know take the street like you

01:17:22 ◼   ► know you mentioned Cindy and then you

01:17:24 ◼   ► have GPUs coming and you have the GPU

01:17:26 ◼   ► revolution that's happened like over the

01:17:27 ◼   ► last you know you know decade or so

01:17:29 ◼   ► we're like GPUs have gotten so

01:17:31 ◼   ► incredible and so much of computing is

01:17:33 ◼   ► moving to the GPU and that's where so

01:17:36 ◼   ► much of the action is happening and

01:17:37 ◼   ► they're the bits you know are completely

01:17:40 ◼   ► different than the CPU but you know it's

01:17:42 ◼   ► it's you know a lot of things don't work

01:17:44 ◼   ► the same way or don't matter the same

01:17:45 ◼   ► so I think most of the reason we've

01:17:48 ◼   ► moved past the bits thing is that you

01:17:52 ◼   ► like like you know like Simon asks like

01:17:53 ◼   ► how many bits does a modern console have

01:17:55 ◼   ► you kind of can't say guys like well how

01:17:58 ◼   ► many how many bits in what part do the

01:18:00 ◼   ► integer registers of the CPU or the

01:18:03 ◼   ► address bus even matter to modern

01:18:05 ◼   ► performance or is it like for a game

01:18:08 ◼   ► console you're probably looking more

01:18:09 ◼   ► more at the GPU than anything else how

01:18:11 ◼   ► many bits wide is the GPU you know in

01:18:14 ◼   ► various like buses and thing like that

01:18:15 ◼   ► like that might matter but even that's

01:18:18 ◼   ► hard to compare between different

01:18:19 ◼   ► architectures and different generations

01:18:20 ◼   ► and everything else like it's just

01:18:22 ◼   ► everything is so much more advanced now

01:18:24 ◼   ► that it's way more complicated there

01:18:27 ◼   ► really is no single number you can say

01:18:29 ◼   ► all right this is a you know 128-bit

01:18:31 ◼   ► system like you really can't say that

01:18:33 ◼   ► anymore and it's not really a relevant

01:18:34 ◼   ► question to even ask they do have the

01:18:36 ◼   ► numbers that they say though like to

01:18:38 ◼   ► that end manufacturers do throw numbers

01:18:41 ◼   ► at you but the numbers are no longer

01:18:42 ◼   ► about width in most cases although like

01:18:45 ◼   ► I said I think they probably will go

01:18:46 ◼   ► back to with once they start once the

01:18:48 ◼   ► GPU precision starts going up and that

01:18:51 ◼   ► starts mattering more in-game so for now

01:18:52 ◼   ► they don't say that but what they do

01:18:53 ◼   ► tell you is they tell you flops

01:18:57 ◼   ► floating-point operations per second

01:18:59 ◼   ► from the GPU because that's kind of how

01:19:01 ◼   ► they just do this sort of you know my

01:19:04 ◼   ► GPU is bigger than your GPU like the

01:19:06 ◼   ► architecture is so complicated that no

01:19:07 ◼   ► one can comprehend it right no regular

01:19:09 ◼   ► people comprehend it but and it's very

01:19:10 ◼   ► regular and repeated in those maybe

01:19:12 ◼   ► they'll tell you the number of execution

01:19:14 ◼   ► units just something a number of engines

01:19:15 ◼   ► or a number of building blocks but

01:19:16 ◼   ► really want you want to know is

01:19:17 ◼   ► floating-point operations per second

01:19:19 ◼   ► that's just a big aggregate number that

01:19:20 ◼   ► doesn't really have any bearing piece

01:19:22 ◼   ► you're never actually maxing it out well

01:19:24 ◼   ► maybe if you're really good game

01:19:25 ◼   ► developer you might be maxing out for

01:19:26 ◼   ► some period of time they'll tell you

01:19:28 ◼   ► memory bandwidth which is important for

01:19:30 ◼   ► how you can shuffle information to and

01:19:33 ◼   ► from your big pool of RAM and to and

01:19:36 ◼   ► from the CPU and the GPU and those

01:19:39 ◼   ► numbers I think have way more bearing on

01:19:41 ◼   ► performance than any kind of width

01:19:43 ◼   ► because at least they tell you like I

01:19:44 ◼   ► can process this many things in this

01:19:46 ◼   ► amount of times that I can ship this

01:19:47 ◼   ► many things from A to B and these days

01:19:50 ◼   ► that's what people are measuring

01:19:52 ◼   ► consoles are and then maybe clock speeds

01:19:54 ◼   ► they'll throw in there but really that's

01:19:55 ◼   ► not so much they don't do even do that

01:19:56 ◼   ► much CPU measuring if there's lots of

01:19:58 ◼   ► ways you could measure CP

01:19:59 ◼   ► but they don't even really compare those

01:20:00 ◼   ► because they know that for the most part

01:20:02 ◼   ► especially as we've gone to HD and now

01:20:05 ◼   ► 4k the GPU is very often the limiting

01:20:07 ◼   ► factor so they throw they throw that

01:20:09 ◼   ► stuff around so there's always some

01:20:11 ◼   ► number that come up with a marketing

01:20:13 ◼   ► team to to let people measure their

01:20:17 ◼   ► consoles against the let people's

01:20:18 ◼   ► consoles but it hasn't been bits for a

01:20:21 ◼   ► while and and speaking on the bits thing

01:20:23 ◼   ► like and I don't know if this was clear

01:20:25 ◼   ► but like the reason the reason it

01:20:27 ◼   ► mattered so much back when we were gone

01:20:28 ◼   ► to 8 to 16 and 60 and 32 is not just

01:20:32 ◼   ► like the count ability of things of

01:20:35 ◼   ► saying 65 K is not quite enough I think

01:20:37 ◼   ► the the the thing that brings it home is

01:20:40 ◼   ► a link that I couldn't find out it tried

01:20:41 ◼   ► to Google for it maybe it wouldn't be

01:20:42 ◼   ► more successful is to think about what

01:20:44 ◼   ► it would be like to build a game on a

01:20:48 ◼   ► device that had 8-bit integer registers

01:20:52 ◼   ► and no floating-point so you get you get

01:20:56 ◼   ► 0 to 255 and you have to make a game

01:21:00 ◼   ► like that's all you have you can add

01:21:02 ◼   ► subtract divide you can do whatever you

01:21:04 ◼   ► want with those numbers right but

01:21:06 ◼   ► there's no floating point and you can

01:21:08 ◼   ► never have a number bigger than 255 and

01:21:09 ◼   ► you can ever number smaller than 0 and

01:21:11 ◼   ► if you want to do negatives you can you

01:21:12 ◼   ► know reserved a bit for sign and have

01:21:14 ◼   ► your range right and that's I'm if my

01:21:17 ◼   ► memory serves me correctly that is not

01:21:18 ◼   ► just a hypothetical exercise that's the

01:21:20 ◼   ► original Gameboy and if you think of the

01:21:22 ◼   ► some of the games that are arranged in

01:21:23 ◼   ► the middle of Gameboy like say you're

01:21:25 ◼   ► making a side scroller how do you keep

01:21:27 ◼   ► track of where they are on the thing or

01:21:28 ◼   ► say you're doing a top view Legend of

01:21:29 ◼   ► Zelda where are they on the map how many

01:21:32 ◼   ► inventory items do they have like try

01:21:33 ◼   ► making a game where you can only count

01:21:35 ◼   ► from 0 to 255

01:21:36 ◼   ► it's really hard you have to be very

01:21:38 ◼   ► clever and never mind that oh by the way

01:21:40 ◼   ► that's also the thing that's figuring

01:21:41 ◼   ► out how to draw the screen and what

01:21:42 ◼   ► palettes to go from and had to define

01:21:44 ◼   ► sprites and do stuff like that that's

01:21:47 ◼   ► why the bits mattered so much because

01:21:49 ◼   ► when you went from 8-bit 16-bit suddenly

01:21:52 ◼   ► you had enough numbers for counting that

01:21:56 ◼   ► you could define bigger color look-up

01:21:58 ◼   ► tables and you could make bigger sprites

01:22:00 ◼   ► and ship them around and count to higher

01:22:02 ◼   ► numbers to make bigger maps and yes of

01:22:05 ◼   ► course is the audio processing as you

01:22:06 ◼   ► know higher bitrate for audio and stuff

01:22:08 ◼   ► like that you would see the result of

01:22:11 ◼   ► those bits on the screen

01:22:12 ◼   ► the clock speed you don't even care what

01:22:15 ◼   ► that was you're just like now I can

01:22:16 ◼   ► count the higher numbers now I can keep

01:22:18 ◼   ► track of more colors and more things on

01:22:19 ◼   ► the screen because I have you know that

01:22:22 ◼   ► there's literally you can count the

01:22:24 ◼   ► higher number it makes a big difference

01:22:25 ◼   ► especially when you don't have

01:22:26 ◼   ► floating-point to approximate those

01:22:27 ◼   ► things and so the leap from 8 16 to 32

01:22:32 ◼   ► were huge partially because of the

01:22:35 ◼   ► bidness just because you were so starved

01:22:39 ◼   ► you were so starved for the ability to

01:22:41 ◼   ► just count and do basic math and keep

01:22:44 ◼   ► track of things in the limited

01:22:45 ◼   ► architecture but once you can count to 4

01:22:47 ◼   ► billion you're probably ok with the

01:22:50 ◼   ► counting thing you're probably ok with

01:22:52 ◼   ► the number of colors you got all that

01:22:54 ◼   ► stuff covered and by the way you have

01:22:55 ◼   ► floating-point some of the point along

01:22:57 ◼   ► and like floating point comes in so if

01:22:58 ◼   ► you really need to do something you can

01:22:59 ◼   ► do floating point and so that's why you

01:23:02 ◼   ► don't have rehab it's anymore but I

01:23:04 ◼   ► think bits were actually super important

01:23:06 ◼   ► like Margot said 16-bit was a change you

01:23:08 ◼   ► could see so much more than you could

01:23:10 ◼   ► see that you know a difference in ps3

01:23:12 ◼   ► and ps4 8-bit 16-bit was just like it

01:23:16 ◼   ► was bigger than retina it was no one is

01:23:18 ◼   ► confused about it and they asked gamer s

01:23:20 ◼   ► any asked and nobody is confused it was

01:23:22 ◼   ► such a big difference that's kids these

01:23:24 ◼   ► days closest thing they have is

01:23:27 ◼   ► appreciating how much faster new iPhones

01:23:28 ◼   ► are than previous ones because they're

01:23:29 ◼   ► still getting faster pretty fast but

01:23:31 ◼   ► there is no technological equivalent to

01:23:34 ◼   ► 8 16 32 bit console progression for

01:23:38 ◼   ► people growing up today so far maybe

01:23:40 ◼   ► when they get into the holographic

01:23:41 ◼   ► things they're biologic or modification

01:23:43 ◼   ► it will have even bigger changes but for

01:23:45 ◼   ► now you just listen to stories from old

01:23:47 ◼   ► people what I would say to like I think

01:23:49 ◼   ► one of the biggest reasons why we stop

01:23:51 ◼   ► talking about bits is that even the

01:23:54 ◼   ► whole concept of having these like

01:23:55 ◼   ► console measuring contests just like

01:23:59 ◼   ► fell out of relevance because consoles

01:24:02 ◼   ► are all so powerful now I don't know

01:24:04 ◼   ► anybody who I mean maybe except John who

01:24:07 ◼   ► would make a console buying decision

01:24:10 ◼   ► based on hardware specs

01:24:12 ◼   ► you're you're just down the ride forums

01:24:15 ◼   ► that's the console war still exists oh I

01:24:17 ◼   ► mean I'm sure I'm sure those people will

01:24:19 ◼   ► always talk about it but like I think

01:24:22 ◼   ► it's definitely not in the mass market

01:24:24 ◼   ► if it ever was even like

01:24:26 ◼   ► you don't buy a new consult today

01:24:28 ◼   ► because of how many mega flops or

01:24:30 ◼   ► teraflops or whatever the unit is today

01:24:32 ◼   ► like you don't buy a console today based

01:24:35 ◼   ► on that like you know if you're deciding

01:24:36 ◼   ► between the you know the xbox of the of

01:24:39 ◼   ► the day and the PlayStation of the day

01:24:41 ◼   ► and the switch of the day that decision

01:24:43 ◼   ► is going to be made based on things like

01:24:44 ◼   ► games like like titles that are

01:24:47 ◼   ► available for the system's it's gonna be

01:24:49 ◼   ► based on things like media features

01:24:51 ◼   ► heart like output features like doesn't

01:24:53 ◼   ► support 4k or not you know VR potential

01:24:57 ◼   ► you know add-on potentially that's gonna

01:24:59 ◼   ► be the kind of thing that most people

01:25:01 ◼   ► buy their consoles based on these days

01:25:02 ◼   ► the hardware is so good now it's you

01:25:05 ◼   ► know it's the the the gains that are

01:25:07 ◼   ► occurring in the hardware are oftentimes

01:25:10 ◼   ► not very relevant in like numeric terms

01:25:14 ◼   ► compared to other attributes of the

01:25:16 ◼   ► system that aren't necessarily its raw

01:25:18 ◼   ► performance so my dad as I've mentioned

01:25:21 ◼   ► in the past on this show worked for IBM

01:25:23 ◼   ► for almost my entire life and I remember

01:25:27 ◼   ► that he was so excited about the cel

01:25:31 ◼   ► processor in the PlayStation 3 and was

01:25:33 ◼   ► talking to me constantly about it I

01:25:35 ◼   ► don't know how much of that was just

01:25:36 ◼   ► because he was an IBM ER and it was an

01:25:38 ◼   ► IBM processor or at least in part anyway

01:25:40 ◼   ► I don't know how much that was like

01:25:42 ◼   ► regular people marketing or how much of

01:25:45 ◼   ► that was just IBM patting themselves on

01:25:47 ◼   ► the back but and John I'm kind of

01:25:48 ◼   ► looking to you to clarify but I heard

01:25:50 ◼   ► about this Cell processor constantly in

01:25:52 ◼   ► about OKC did you hear what they're

01:25:53 ◼   ► doing to sell now oh and they're doing

01:25:55 ◼   ► this for you know scientific computing

01:25:56 ◼   ► oh they're doing this for some other

01:25:58 ◼   ► thing you know it's not just about the

01:25:59 ◼   ► Playstations it's gonna revolutionize

01:26:00 ◼   ► the way computers are built which sort

01:26:03 ◼   ► of kind of was sort of kind of wasn't

01:26:04 ◼   ► but anyway did did that marketing ever

01:26:06 ◼   ► really happen or was that just being the

01:26:08 ◼   ► child of an IBM er it it did and like I

01:26:11 ◼   ► said there part of the reason you don't

01:26:14 ◼   ► see as much of that these days it's just

01:26:15 ◼   ► because the consoles became so similar

01:26:17 ◼   ► because the the ability to create the

01:26:21 ◼   ► stuff that goes into consoles started to

01:26:23 ◼   ► go so far outside the realm of console

01:26:25 ◼   ► developers ability they could they

01:26:27 ◼   ► couldn't even like outsource it and say

01:26:28 ◼   ► we want you to build you a CPU like this

01:26:30 ◼   ► just because it cost so much money and

01:26:32 ◼   ► so they started to have to pool their

01:26:36 ◼   ► resources and it would be like Nvidia's

01:26:38 ◼   ► as well we

01:26:39 ◼   ► got a lot of GPUs and we can customize

01:26:41 ◼   ► one of our GPUs for your thing but we're

01:26:44 ◼   ► not gonna build you a fresh GPU from

01:26:46 ◼   ► scratch just for your thing we can

01:26:47 ◼   ► cobble together something out of like

01:26:49 ◼   ► leftover bits of the last generation of

01:26:51 ◼   ► our desktop parts site and there's no

01:26:53 ◼   ► way you Nintendo or Microsoft or Sony

01:26:56 ◼   ► are gonna design here on CPU from

01:26:57 ◼   ► scratch like forget it so how about

01:27:00 ◼   ► everybody just uses PowerPC cpus of a

01:27:03 ◼   ► couple of different variants and AMD ATI

01:27:06 ◼   ► GPUs and so we have whole generation of

01:27:07 ◼   ► consoles with PowerPC TV CPUs cobbled

01:27:10 ◼   ► together from cores that were used in

01:27:12 ◼   ► like Mac's slightly modified and ATI at

01:27:17 ◼   ► that time GPUs and in this generation

01:27:19 ◼   ► you've got x86 CPUs from AMD they're in

01:27:21 ◼   ► the PlayStation and the Xbox that use

01:27:23 ◼   ► that and GPUs from AMD also very similar

01:27:29 ◼   ► very off-the-shelf parts so what are you

01:27:31 ◼   ► gonna brag about right and so the sell

01:27:33 ◼   ► was different the sell was probably the

01:27:36 ◼   ► last the last gasp of we want a

01:27:42 ◼   ► radically different thing that is not

01:27:45 ◼   ► just a bunch of PowerPC your x86 CPU

01:27:47 ◼   ► core store and although there were

01:27:48 ◼   ► PowerPC cores in there because you can't

01:27:50 ◼   ► do everything from scratch but it's

01:27:53 ◼   ► gonna be really weird really different

01:27:55 ◼   ► really exotic and have lots of

01:27:56 ◼   ► interesting ideas in it and to make that

01:28:00 ◼   ► happen they had to convince IBM or IBM

01:28:03 ◼   ► had to convince itself that like your

01:28:05 ◼   ► dad said it's not just about the

01:28:06 ◼   ► PlayStation there's gonna be lots of

01:28:08 ◼   ► applications for the sale and we user of

01:28:09 ◼   ► this and we can use with that to justify

01:28:11 ◼   ► the massive investment they put in

01:28:12 ◼   ► partnership with all these other people

01:28:14 ◼   ► to make this thing and they did reuse

01:28:15 ◼   ► PowerPC cores for certains for the like

01:28:18 ◼   ► the effort where they call it the PPEs

01:28:21 ◼   ► right both for the SPU's they made these

01:28:23 ◼   ► other little cores and they made this

01:28:24 ◼   ► ring bus and everything and it was a

01:28:26 ◼   ► really cool really interesting cpu

01:28:29 ◼   ► architecture like go read the articles

01:28:32 ◼   ► about the cell it is it is novel and

01:28:34 ◼   ► interesting and has lots of ideas from

01:28:36 ◼   ► like supercomputing and other things in

01:28:38 ◼   ► a small package totally a technological

01:28:41 ◼   ► feat so your dad was right to be excited

01:28:42 ◼   ► about it but to Marco's point you know

01:28:49 ◼   ► people don't care about that

01:28:51 ◼   ► they just care about the games

01:28:52 ◼   ► to your point Casey Sony did market the

01:28:55 ◼   ► exoticness of the cell as much as they

01:28:56 ◼   ► could they were all about the cell is

01:28:59 ◼   ► different than other people's things and

01:29:00 ◼   ► it was different

01:29:01 ◼   ► Sony's pitch was it's different in a way

01:29:03 ◼   ► that will make you have amazing things

01:29:04 ◼   ► in reality it was different in a way

01:29:06 ◼   ► that will make it very difficult to

01:29:07 ◼   ► write dev tools that work to it because

01:29:10 ◼   ► it doesn't work like any other game

01:29:11 ◼   ► console and it was very difficult to

01:29:13 ◼   ► write a program that efficiently used

01:29:15 ◼   ► all those resources because it was

01:29:17 ◼   ► honestly not quite a good balance in

01:29:20 ◼   ► resources you really had to figure out

01:29:22 ◼   ► how to orchestrate them just so you were

01:29:23 ◼   ► using them all to their maximum extent

01:29:25 ◼   ► and not leaving any idle and it was just

01:29:26 ◼   ► it took years and years for the best

01:29:29 ◼   ► developers game developers in the world

01:29:30 ◼   ► to figure out how to ring all the

01:29:31 ◼   ► performance out of the cell by the time

01:29:33 ◼   ► the Last of Us came out it's like wow

01:29:35 ◼   ► ps3 is pretty powerful gonna do some

01:29:37 ◼   ► pretty amazing stuff but it's still kind

01:29:39 ◼   ► of unbalanced and the whole system is

01:29:40 ◼   ► kind of RAM starved and I wish it had

01:29:42 ◼   ► more of this and a little bit of that

01:29:43 ◼   ► and it's the you know this is the case

01:29:46 ◼   ► you must love this because the current

01:29:48 ◼   ► generation of consoles and you know for

01:29:50 ◼   ► a while now it's been the American

01:29:51 ◼   ► approach of there's no substitute for

01:29:53 ◼   ► cubic inches you know you can give it a

01:29:56 ◼   ► ton of RAM give it a big powerful x86

01:30:00 ◼   ► CPU and like a cut-down desktop GPU done

01:30:03 ◼   ► and done no exotic architecture needed

01:30:05 ◼   ► solve the problem by throwing by

01:30:07 ◼   ► throwing this placement that's what

01:30:08 ◼   ► they're throwing it right and it's easy

01:30:10 ◼   ► to develop for it because it's kind of

01:30:11 ◼   ► the same you know PC game console

01:30:16 ◼   ► whatever you can x86 CPU GPU that you

01:30:19 ◼   ► familiar with 3d api's that you're

01:30:21 ◼   ► familiar with amateur toolchain and

01:30:23 ◼   ► everything that's what people want and

01:30:24 ◼   ► that's what they have so the sell

01:30:26 ◼   ► approach was technologically really cool

01:30:28 ◼   ► and interesting and they did market the

01:30:30 ◼   ► really cool interesting part of it but

01:30:32 ◼   ► it ended up making a console that didn't

01:30:35 ◼   ► produce the results in terms of cool fun

01:30:38 ◼   ► novel games that Sony wanted it to and

01:30:40 ◼   ► so everybody learned the lesson of that

01:30:42 ◼   ► including Sony and the ps4 was like a

01:30:43 ◼   ► giant apology about the ps3 the ps4

01:30:46 ◼   ► fixed everything that was wrong with the

01:30:48 ◼   ► ps3 it was so conventional so

01:30:50 ◼   ► straightforward had so much friggin RAM

01:30:51 ◼   ► was so simple to develop for that's why

01:30:54 ◼   ► the ps3 did so much better than the ps4

01:30:57 ◼   ► did so much better than the ps3 that

01:31:00 ◼   ► went on longer than expected but that

01:31:01 ◼   ► was that was awesome so thank you John

01:31:03 ◼   ► for telling us a bottle of skÃ¥ne

01:31:04 ◼   ► consoles they're great

01:31:06 ◼   ► I won't argue with you but I've been

01:31:08 ◼   ► really liking my switch lately as I keep

01:31:10 ◼   ► bringing up over and over again that

01:31:11 ◼   ► uses an off-the-shelf NVIDIA Tegra x1

01:31:13 ◼   ► because Nintendo can't even afford to

01:31:16 ◼   ► have people make mildly custom things

01:31:17 ◼   ► for them

01:31:18 ◼   ► really I love the switch I'm so it is

01:31:21 ◼   ► the system I and and you know it is

01:31:24 ◼   ► assume that I've been happiest with you

01:31:26 ◼   ► know it's basically since my Genesis

01:31:27 ◼   ► like that's I have not had a game system

01:31:29 ◼   ► since my Genesis that I was dis happy

01:31:32 ◼   ► with and it has almost nothing to do

01:31:34 ◼   ► with the processor or the GPU I have no

01:31:37 ◼   ► idea what it has in it I I didn't look

01:31:39 ◼   ► at that when getting it I haven't

01:31:41 ◼   ► thought to look at that since I have no

01:31:43 ◼   ► idea how it compares to the Xbox 17 or

01:31:47 ◼   ► whatever the hell Xbox is the current

01:31:48 ◼   ► Xbox way less powerful that's how I

01:31:51 ◼   ► could probably but it doesn't matter at

01:31:53 ◼   ► all like it just doesn't because what

01:31:55 ◼   ► matters is the games and the games are

01:31:56 ◼   ► awesome like that's that that to me is

01:31:59 ◼   ► so much more important than any of the

01:32:01 ◼   ► specs and like I'm just I'm incredibly

01:32:04 ◼   ► happy with my game console and I have no

01:32:06 ◼   ► idea what's in it so it does matter in

01:32:10 ◼   ► that if it was really difficult to

01:32:11 ◼   ► develop for the switch it would take

01:32:13 ◼   ► longer to make games that are up to the

01:32:16 ◼   ► standards that you're currently playing

01:32:17 ◼   ► them right and if there were fewer games

01:32:20 ◼   ► because not as many developers would be

01:32:22 ◼   ► able to to you know so like there is

01:32:24 ◼   ► there are aspects of a technology that

01:32:26 ◼   ► impact like how do we end up with good

01:32:28 ◼   ► games you need to have a minimum

01:32:30 ◼   ► baseline of like oh I can develop games

01:32:32 ◼   ► to this and it's not too weird and I can

01:32:34 ◼   ► develop them efficiently with skills I

01:32:36 ◼   ► already have without encountering too

01:32:38 ◼   ► many bugs without having to learn an

01:32:40 ◼   ► entirely new custom dev environment and

01:32:43 ◼   ► 3d API and toolchain and everything like

01:32:46 ◼   ► that's a part of the technology

01:32:48 ◼   ► selection that does impact the part that

01:32:49 ◼   ► you care about I would also argue that

01:32:51 ◼   ► the power of the system also influences

01:32:54 ◼   ► what you care about but it's clear that

01:32:55 ◼   ► the switch is a compromise between a

01:32:58 ◼   ► plugged into the wall TV connected

01:33:00 ◼   ► console and a portable one so they made

01:33:03 ◼   ► they have to make compromises in power

01:33:05 ◼   ► and it is less powerful and I think that

01:33:07 ◼   ► decrease in power gives you the huge

01:33:10 ◼   ► benefits of portability which according

01:33:11 ◼   ► to defend those surveys that they're

01:33:12 ◼   ► running tons of people use this in

01:33:14 ◼   ► portable mode so they made the right

01:33:15 ◼   ► choice there but the downside is that

01:33:18 ◼   ► games that are possible on the ps4 and

01:33:22 ◼   ► Xbox one X and especially the Xbox one X

01:33:25 ◼   ► and but also the Xbox one may not be

01:33:28 ◼   ► possible on the switch and so they won't

01:33:30 ◼   ► even get ports or if they do get ports

01:33:31 ◼   ► they'll be cut down ports which means

01:33:33 ◼   ► that most people want to play them other

01:33:34 ◼   ► consoles right so power is still think

01:33:37 ◼   ► the thing that Apple needs to Apple in

01:33:38 ◼   ► tender needs to keep up with there there

01:33:40 ◼   ► are rumors that Nintendo actually is

01:33:42 ◼   ► going to come out with a sort of a

01:33:43 ◼   ► switch Pro with a more powerful probably

01:33:46 ◼   ► nvidia tegra x2 maybe chip inside it

01:33:48 ◼   ► again probably off the shelf because

01:33:51 ◼   ► that's the thing they're doing these

01:33:52 ◼   ► days is making speck bumped versions of

01:33:55 ◼   ► existing consoles that nevertheless play

01:33:56 ◼   ► all the old games sort of like a

01:33:58 ◼   ► generation and a half type thing and the

01:34:00 ◼   ► reason they do that is like the Nintendo

01:34:02 ◼   ► also knows if we make this more powerful

01:34:04 ◼   ► we it expands the realm of the kind of

01:34:07 ◼   ► games we can make the breadth of the

01:34:09 ◼   ► wilds follow up if there ever is one for

01:34:10 ◼   ► the switch but whatever platform it's on

01:34:13 ◼   ► we'll be able to have a more detailed

01:34:15 ◼   ► more expansive world than this one was

01:34:16 ◼   ► in the same way that you could never do

01:34:18 ◼   ► breath of the wild on a Wii U or are we

01:34:21 ◼   ► like that better game that we all love

01:34:24 ◼   ► it just care about the games you can't

01:34:26 ◼   ► do that game on less powerful consoles

01:34:28 ◼   ► because the world is too big the draw

01:34:29 ◼   ► businesses are too large doesn't have

01:34:31 ◼   ► the you know the heart of our software

01:34:33 ◼   ► to set for all the level of detail stuff

01:34:35 ◼   ► doesn't have the RAM so on and so forth

01:34:36 ◼   ► so technology does enable good games and

01:34:38 ◼   ► has to be pursued but absolute spec

01:34:42 ◼   ► numbers are not the end-all be-all

01:34:44 ◼   ► because if you add up all the

01:34:45 ◼   ► theoretical floating-point operations of

01:34:46 ◼   ► the cell could do it looks like it's

01:34:48 ◼   ► amazing monster CPU when in the end

01:34:49 ◼   ► people couldn't even figure out how to

01:34:51 ◼   ► use half of it and half the launch games

01:34:52 ◼   ► we're leaving leaving huge swaths of the

01:34:55 ◼   ► surface area the silicon surface area of

01:34:57 ◼   ► the chip idle because they just couldn't

01:34:58 ◼   ► figure out how to even use all those

01:35:00 ◼   ► cores and their engine only knew how to

01:35:01 ◼   ► use like one or two so they would use

01:35:03 ◼   ► one or two and leave half the hardware

01:35:04 ◼   ► idle like the launch games that's not a

01:35:07 ◼   ► good situation and just put a period on

01:35:10 ◼   ► this four hour ask ATP hey I really love

01:35:14 ◼   ► having the ability to pop the switch out

01:35:17 ◼   ► of the dock and just walk around with it

01:35:18 ◼   ► and I might be the only one I mean

01:35:20 ◼   ► obviously what you said John is that it

01:35:22 ◼   ► sounds like in in Nintendo is seeing a

01:35:24 ◼   ► lot of that but they released there is

01:35:26 ◼   ► some numbers like we surveyed their

01:35:27 ◼   ► users like something that Apple never

01:35:29 ◼   ► does

01:35:29 ◼   ► how often do you use your switch docks

01:35:31 ◼   ► portable and both and like the number

01:35:34 ◼   ► like the number of people who are like

01:35:35 ◼   ► me and Marco who only use a docked was

01:35:38 ◼   ► very small it was like 20% or something

01:35:40 ◼   ► and 80% of people are using a portable

01:35:42 ◼   ► at least some of the time yeah yeah and

01:35:44 ◼   ► I use it probably half and half to be

01:35:47 ◼   ► honest which I know is probably barbaric

01:35:49 ◼   ► to you but you know it is what it is all

01:35:51 ◼   ► right so we'll try to do an abridged a

01:35:53 ◼   ► couple of ask ATP's to round this out

01:35:55 ◼   ► Johnny Oh would like to know hey what's

01:35:58 ◼   ► the deal with sports

01:35:59 ◼   ► he writes please explain to the nerd

01:36:01 ◼   ► crowd the concept of being a sports team

01:36:03 ◼   ► fan I don't understand why people refer

01:36:05 ◼   ► to my team etc unless they've actually

01:36:07 ◼   ► played for that team well you've written

01:36:08 ◼   ► into the right podcast Johnny er

01:36:10 ◼   ► supports experts here now we can cover

01:36:13 ◼   ► this quickly so Sports is about more

01:36:16 ◼   ► than just as with anything in life is

01:36:18 ◼   ► about more than just looking at the the

01:36:19 ◼   ► quote unquote ones and zeros of it and

01:36:22 ◼   ► looking kind of a little bit deeper and

01:36:23 ◼   ► so let's talk about my team so I went to

01:36:26 ◼   ► school at Virginia Tech in Blacksburg

01:36:28 ◼   ► Virginia and Virginia Tech had at the

01:36:31 ◼   ► time this was in the very early 2000s

01:36:33 ◼   ► had a exceptionally great football team

01:36:35 ◼   ► that was quarterbacked by Michael Vick

01:36:38 ◼   ► who ended up being a not so

01:36:40 ◼   ► exceptionally great human being the

01:36:42 ◼   ► dukey's home pods but are they whatever

01:36:45 ◼   ► they are Hokies

01:36:46 ◼   ► there we go yep yeah so the reason we

01:36:50 ◼   ► would one would be enthusiastic about

01:36:53 ◼   ► that is because in the case of college

01:36:55 ◼   ► sports that's your peers like they were

01:36:56 ◼   ► also students of the same University

01:36:58 ◼   ► that are playing in this Gill National

01:37:02 ◼   ► Arena and so why is it my team because I

01:37:06 ◼   ► was also a student at Virginia Tech just

01:37:09 ◼   ► like because you went to school in the

01:37:13 ◼   ► same and same school that they did right

01:37:15 ◼   ► so you were there right and they were

01:37:18 ◼   ► there right so doesn't it make it our

01:37:20 ◼   ► time you don't get that reference stop

01:37:23 ◼   ► laughing Margo no I'm laughing at the

01:37:25 ◼   ► ridiculousness of this situation like

01:37:26 ◼   ► you're right I don't the reference but

01:37:28 ◼   ► like like I like like when I was in high

01:37:30 ◼   ► school I was in the marching band for

01:37:32 ◼   ► the football team right so like I was

01:37:34 ◼   ► literally at every football game sitting

01:37:37 ◼   ► 30 feet from the football players

01:37:39 ◼   ► watching the whole game participating in

01:37:42 ◼   ► this weird

01:37:43 ◼   ► like playing music to encourage them and

01:37:45 ◼   ► celebrate victories in the game and I

01:37:47 ◼   ► still wouldn't say we won okay I would

01:37:50 ◼   ► never like my team our team like it was

01:37:53 ◼   ► literally I was right there I was

01:37:54 ◼   ► somewhat involved I would never thought

01:37:57 ◼   ► that way this is my team I couldn't give

01:38:00 ◼   ► less of a craft they did I think gays KC

01:38:04 ◼   ► is explaining is an accurate explanation

01:38:06 ◼   ► of why people feel it's their team yeah

01:38:08 ◼   ► I just I was my kind of thing snarky and

01:38:10 ◼   ► I'm silly but I think people who go to

01:38:12 ◼   ► the school do feel it's their team

01:38:13 ◼   ► because they go to the same school

01:38:14 ◼   ► despite the fact that I feel like most

01:38:16 ◼   ► college athletes especially biased love

01:38:18 ◼   ► are really going to a different school

01:38:19 ◼   ► than you are oh that's variance of

01:38:21 ◼   ► school in your experience of school

01:38:23 ◼   ► absolutely but it is still your school

01:38:25 ◼   ► and you are going to it and so are they

01:38:27 ◼   ► yeah and and this is also applicable for

01:38:31 ◼   ► professional sports except it's a much

01:38:33 ◼   ► more nebulous Association that the

01:38:35 ◼   ► school is your state and/or region

01:38:37 ◼   ► exactly so country for the Toronto

01:38:40 ◼   ► vision right so if you look at a

01:38:42 ◼   ► professional sports team it's often that

01:38:44 ◼   ► it's the team that either your family

01:38:46 ◼   ► has been rooting for so as an example

01:38:48 ◼   ► I'm a fan of the New York Giants and my

01:38:51 ◼   ► grandfather my mother's father has been

01:38:53 ◼   ► a Giants fan pretty much since the

01:38:55 ◼   ► franchise started and so I just grew up

01:38:57 ◼   ► watching the Giants such as what we did

01:38:59 ◼   ► and at the time we lived in the New York

01:39:01 ◼   ► area and so it made sense for that to be

01:39:04 ◼   ► our team because of geographic proximity

01:39:06 ◼   ► where this really falls apart is all the

01:39:09 ◼   ► completely that all the people who are

01:39:13 ◼   ► woefully uninformed and think that the

01:39:14 ◼   ► Dallas Cowboys or the Pittsburgh

01:39:16 ◼   ► Steelers are good football teams with

01:39:18 ◼   ► the notable exception of the 10 fans

01:39:20 ◼   ► from each team that actually live in

01:39:22 ◼   ► Dallas or Pittsburgh because if you ever

01:39:24 ◼   ► notice an NFL fan generally speaking

01:39:27 ◼   ► they either like the Cowboys or the

01:39:28 ◼   ► Steelers and generally speaking they

01:39:30 ◼   ► have no association with either

01:39:31 ◼   ► Pittsburgh or Dallas not that I'm bitter

01:39:33 ◼   ► about this

01:39:34 ◼   ► that's old football fans who remember

01:39:36 ◼   ► when the Cowboys and steals Steelers

01:39:40 ◼   ► they win Super Bowls isn't it now about

01:39:42 ◼   ► like Cowboys versus the cheaters it's

01:39:44 ◼   ► really purses anybody and then the

01:39:47 ◼   ► cheaters are John's team actually and I

01:39:49 ◼   ► don't have a team well cuz your team is

01:39:51 ◼   ► cheaters yes I wouldn't want to claim

01:39:53 ◼   ► them either

01:39:53 ◼   ► I wasn't rooting for the Patriots in the

01:39:55 ◼   ► Super Bowl

01:39:57 ◼   ► so anyway so the idea is that take

01:39:59 ◼   ► something that you either participated

01:40:01 ◼   ► in as a kid so as an example I played a

01:40:04 ◼   ► little bit of basketball as a kid and

01:40:06 ◼   ► imagine watching something that you can

01:40:08 ◼   ► do all right but watching some watching

01:40:11 ◼   ► somebody who is a professional at that

01:40:13 ◼   ► thing and it's just it's it's almost

01:40:16 ◼   ► poetic watching how good they are at

01:40:18 ◼   ► that particular skill in that particular

01:40:20 ◼   ► sport that's what's that's what's fun

01:40:22 ◼   ► about it and then when you add in that

01:40:24 ◼   ► kind of ownership either by way of a

01:40:26 ◼   ► school affiliation or geographic

01:40:28 ◼   ► affiliation

01:40:29 ◼   ► it just becomes fun and you know why

01:40:32 ◼   ► would you watch somebody play a video

01:40:34 ◼   ► game right it's the same thing now maybe

01:40:36 ◼   ► you wouldn't claim that that's your team

01:40:37 ◼   ► within the video game but many games

01:40:39 ◼   ► have teams now to though point you sport

01:40:42 ◼   ► eSports actually do have teams and the

01:40:43 ◼   ► teams are original and they're so

01:40:45 ◼   ► they're trying to adopt that model yeah

01:40:46 ◼   ► but you get the idea is that imagine

01:40:49 ◼   ► it's something that you do but it's some

01:40:51 ◼   ► other people that do it a hell of a lot

01:40:52 ◼   ► better than you will ever do it and it's

01:40:55 ◼   ► just cool to watch and plus you know

01:40:57 ◼   ► games are fun games are fun to watch

01:40:58 ◼   ► games are fun to play and so it's just a

01:41:00 ◼   ► confluence of all of that and I have a

01:41:02 ◼   ► feeling that Johnny oh you're gonna

01:41:04 ◼   ► listen to this and be like yeah that

01:41:05 ◼   ► didn't convince me at all and that's

01:41:06 ◼   ► okay not it sports aren't for everyone

01:41:08 ◼   ► and I'm not a crazy sports person that

01:41:10 ◼   ► watches ESPN all day every day and lives

01:41:12 ◼   ► for SportsCenter or anything like that I

01:41:14 ◼   ► just enjoy football and occasionally a

01:41:17 ◼   ► couple other sports too well the

01:41:18 ◼   ► question was about why do I endorse was

01:41:20 ◼   ► about why being a sports team fan of

01:41:23 ◼   ► having my team I think you did address

01:41:24 ◼   ► that but like it doesn't I don't think

01:41:26 ◼   ► the question was like why are sports and

01:41:27 ◼   ► durable period like just to see

01:41:28 ◼   ► achievement a human achievement or

01:41:30 ◼   ► whatever it's about the fandom and my

01:41:33 ◼   ► team type of thing to that end if I was

01:41:35 ◼   ► to give my short version of the answer

01:41:36 ◼   ► this would be that sports are a socially

01:41:39 ◼   ► acceptable outlet for xenophobia well

01:41:41 ◼   ► that's who that - not that I was making

01:41:44 ◼   ► fun of Pittsburgh Steelers or Dallas

01:41:46 ◼   ► Cowboys fans at all just moments ago all

01:41:49 ◼   ► right

01:41:49 ◼   ► Tee tee on air writes hey I know you're

01:41:51 ◼   ► not a big fan of Facebook and what they

01:41:53 ◼   ► do with their data how do you guys feel

01:41:55 ◼   ► about this whole Instagram thing since

01:41:57 ◼   ► Instagram is owned by Facebook and I

01:42:00 ◼   ► don't have a good answer for this I will

01:42:02 ◼   ► be the first to tell you I do not have a

01:42:03 ◼   ► good answer for this and my answer is I

01:42:06 ◼   ► freaking love Instagram and I'm gonna

01:42:08 ◼   ► steal Marcus thunder

01:42:10 ◼   ► Steele Marcos line and say it's my happy

01:42:11 ◼   ► place and because it's my happy place

01:42:14 ◼   ► despite the fact that they're insistent

01:42:15 ◼   ► on trying to ruin it I'm going to keep

01:42:18 ◼   ► using it until I have an even more

01:42:20 ◼   ► compelling reason not to use it I will I

01:42:22 ◼   ► do have a Facebook account I

01:42:23 ◼   ► occasionally look at it I would happily

01:42:26 ◼   ► get rid of my Facebook account

01:42:28 ◼   ► long before I would get rid of my

01:42:29 ◼   ► Instagram account and that's just a

01:42:31 ◼   ► choice I'm making I'm not saying it's a

01:42:33 ◼   ► good choice I'm not saying it's

01:42:34 ◼   ► reasonable I'm not saying it's not

01:42:35 ◼   ► hypocritical or backwards or whatever

01:42:36 ◼   ► but it's just my choice Marco yeah I

01:42:39 ◼   ► mean this it's a really like I talked a

01:42:42 ◼   ► little bit on Twitter about this earlier

01:42:43 ◼   ► like it's hard because you know the the

01:42:46 ◼   ► tech giant's are so big like Facebook

01:42:49 ◼   ► owns so much stuff if you're trying to

01:42:51 ◼   ► for instance get off all Facebook

01:42:53 ◼   ► services what if you're in one of the

01:42:55 ◼   ► many parts of the world where whatsapp

01:42:57 ◼   ► is like the default messaging platform

01:43:01 ◼   ► like that's that applies to a lot of

01:43:03 ◼   ► places to a lot of people there's a

01:43:05 ◼   ► reason why Facebook bought it for what

01:43:06 ◼   ► was like 19 billion dollars or something

01:43:08 ◼   ► like that like it's everywhere in

01:43:10 ◼   ► certain places like it I know it's kind

01:43:13 ◼   ► of oxymoron but like it's like because

01:43:15 ◼   ► whatsapp is not very big in the US so

01:43:17 ◼   ► like US residents might not realize how

01:43:19 ◼   ► big of a deal it is but everywhere else

01:43:21 ◼   ► in the world whatsapp is huge and really

01:43:23 ◼   ► is like it you know it's bigger than SMS

01:43:25 ◼   ► it's bigger than messaging it's bigger

01:43:26 ◼   ► than iMessage like it's bigger than

01:43:27 ◼   ► everything in certain parts of the world

01:43:29 ◼   ► just to tell somebody like oh well

01:43:31 ◼   ► Facebook happens to own that and

01:43:32 ◼   ► Facebook is a terrible company and so

01:43:34 ◼   ► you should quit you know everything of

01:43:36 ◼   ► theirs including whatsapp that could

01:43:38 ◼   ► really have a pretty significant

01:43:40 ◼   ► negative impact on on someone's life if

01:43:42 ◼   ► they're in an area where like whatsapp

01:43:44 ◼   ► is it's big for them this and it's hard

01:43:46 ◼   ► like I I love the idea of like dropping

01:43:50 ◼   ► a tech giant that that is you know being

01:43:53 ◼   ► you know horrible to people or to its

01:43:56 ◼   ► company or to data or whatever else in

01:43:59 ◼   ► some cases it's easier than others like

01:44:02 ◼   ► when uber is being terrible which

01:44:04 ◼   ► happens all the time like you know a lot

01:44:05 ◼   ► of us move to lift like I did I haven't

01:44:07 ◼   ► used uber since all that crap and

01:44:09 ◼   ► whatever it was like a year ago saying

01:44:11 ◼   ► I've been using lyft and it's you know

01:44:12 ◼   ► what it's totally fine because every

01:44:14 ◼   ► everywhere I've been like I don't I

01:44:16 ◼   ► don't use ride-sharing that often

01:44:17 ◼   ► usually it's only like when I'm

01:44:18 ◼   ► traveling somewhere but you know every

01:44:20 ◼   ► time I've used I've like hired a lift it

01:44:23 ◼   ► and totally fine but there are certain

01:44:25 ◼   ► regions where like lift just doesn't

01:44:27 ◼   ► really serve or doesn't serve anywhere

01:44:30 ◼   ► near well enough to be useful and so

01:44:32 ◼   ► people there have to use you know suck

01:44:33 ◼   ► it up and use uber and I'm not gonna

01:44:36 ◼   ► tell them like don't use any of these

01:44:37 ◼   ► services like if they sometimes that's

01:44:39 ◼   ► your best option

01:44:40 ◼   ► sometimes that's your only option so

01:44:42 ◼   ► it's it and so with Facebook like they

01:44:44 ◼   ► own so much and and a lot of what they

01:44:47 ◼   ► own you know both things like whatsapp

01:44:50 ◼   ► and and Instagram instagrams little bit

01:44:52 ◼   ► of a special case which get to in a

01:44:53 ◼   ► second but like you know this stuff they

01:44:55 ◼   ► own like whatsapp and the core Facebook

01:44:56 ◼   ► service itself for a lot of people they

01:45:00 ◼   ► can just drop this stuff and it's no big

01:45:02 ◼   ► deal

01:45:02 ◼   ► and that's great I encourage you to but

01:45:04 ◼   ► for a lot of people like if they aren't

01:45:07 ◼   ► on Facebook they can no longer see like

01:45:10 ◼   ► the pictures of their shoulder of their

01:45:12 ◼   ► grandchildren because that's the only

01:45:14 ◼   ► place where people post them or like

01:45:15 ◼   ► like like I have never been a really

01:45:19 ◼   ► active Facebook user I've never like

01:45:20 ◼   ► posted stuff to Facebook or anything

01:45:23 ◼   ► else but I do regularly check to

01:45:26 ◼   ► communities on Facebook because that's

01:45:28 ◼   ► the only place that these communities

01:45:30 ◼   ► exist one of them is for our summer

01:45:33 ◼   ► place and one of them is for the local

01:45:35 ◼   ► school like there's like a group of like

01:45:37 ◼   ► parents for the local school on Facebook

01:45:40 ◼   ► and a lot of times that is the the first

01:45:43 ◼   ► the best or sometimes the only place

01:45:45 ◼   ► that certain very relevant news or info

01:45:49 ◼   ► is posted and this applies like lots of

01:45:51 ◼   ► people they're kind of stuck using

01:45:53 ◼   ► Facebook for this reason because there's

01:45:55 ◼   ► some kind of community or something that

01:45:57 ◼   ► that only posts incredibly important to

01:46:00 ◼   ► them information on Facebook so it's

01:46:03 ◼   ► really hard to tell people like that you

01:46:05 ◼   ► should stop using Facebook because the

01:46:07 ◼   ► impact of them not using Facebook like

01:46:10 ◼   ► like the cost to Facebook of one less

01:46:13 ◼   ► account is probably virtually nothing

01:46:16 ◼   ► compared to the cost in that person's

01:46:19 ◼   ► life of not having access to these

01:46:21 ◼   ► communities or this information that is

01:46:23 ◼   ► posted there so it's hard to make that

01:46:25 ◼   ► argument that people who were in a

01:46:27 ◼   ► situation like that should do it and I

01:46:29 ◼   ► made the analogy earlier on Twitter it's

01:46:31 ◼   ► it's kind of like when people get mad

01:46:33 ◼   ► because they have like a bad experience

01:46:34 ◼   ► with a flight and they try to like swear

01:46:36 ◼   ► off an arrow

01:46:37 ◼   ► forever and there's like five airlines

01:46:40 ◼   ► and like they don't they don't all go to

01:46:42 ◼   ► all the same places so like like you

01:46:44 ◼   ► know if you live in say like a hub for

01:46:47 ◼   ► United and United and you get you have a

01:46:50 ◼   ► bad experience on United but just common

01:46:52 ◼   ► it's terrible like what are you gonna do

01:46:55 ◼   ► we're off united it was like if you live

01:46:57 ◼   ► somewhere that's one of their hubs and

01:46:58 ◼   ► all the flights going in and out are

01:46:59 ◼   ► united you're gonna have a really hard

01:47:01 ◼   ► time flying anywhere after that and

01:47:03 ◼   ► there's not that many airlines so if you

01:47:05 ◼   ► if you swear one off when you have a bad

01:47:08 ◼   ► experience and you eat say you're never

01:47:09 ◼   ► gonna fly with them again that starts to

01:47:13 ◼   ► impact your life pretty significantly

01:47:14 ◼   ► without too much time and so I feel like

01:47:19 ◼   ► the tech giants are in a similar

01:47:20 ◼   ► situation where like they owned so much

01:47:22 ◼   ► and so much of so many views of these

01:47:26 ◼   ► like big tech services are so critical

01:47:29 ◼   ► to people's lives and many of them don't

01:47:32 ◼   ► have direct alternatives or direct or

01:47:36 ◼   ► they have such lock into certain

01:47:37 ◼   ► communities that's very it's kind of

01:47:39 ◼   ► unrealistic to expect people to move in

01:47:41 ◼   ► mass that it's really hard to just tell

01:47:45 ◼   ► people like you shouldn't use everything

01:47:47 ◼   ► Instagram is is a bit of a special case

01:47:50 ◼   ► because to a lot of people Instagram is

01:47:53 ◼   ► not critical you know it's not like it

01:47:55 ◼   ► isn't often like part of your job or

01:47:57 ◼   ► anything but like like for me if I quit

01:47:59 ◼   ► Instagram I would lose access to a lot

01:48:02 ◼   ► of like my friends and my family's

01:48:04 ◼   ► photos because that's where they all

01:48:05 ◼   ► post them you know and like they don't

01:48:07 ◼   ► have blogs they don't have websites we

01:48:09 ◼   ► don't have photo shares elsewhere and

01:48:11 ◼   ► maybe we could try to set some up but

01:48:13 ◼   ► like that that becomes a much harder

01:48:14 ◼   ► problem for like for me to be taking a

01:48:16 ◼   ► political stance to say I don't want to

01:48:18 ◼   ► use Facebook stuff anymore to then try

01:48:20 ◼   ► to convince all my friends and family

01:48:21 ◼   ► and people I don't know very well who I

01:48:23 ◼   ► just enjoy their photos like hey you

01:48:26 ◼   ► know can you instead start posting these

01:48:28 ◼   ► over here or in addition start postings

01:48:30 ◼   ► over here like it becomes a much harder

01:48:32 ◼   ► harder proposition and you know I could

01:48:36 ◼   ► I would be fine without Facebook I would

01:48:38 ◼   ► just lose access to these communities

01:48:40 ◼   ► that are occasionally useful to me and

01:48:44 ◼   ► I'd be fine with that Instagram I would

01:48:45 ◼   ► be less happy there certain like just

01:48:48 ◼   ► you know inertia that in that

01:48:51 ◼   ► like I've been on Instagram since I

01:48:52 ◼   ► think 2010 my entire you know like the

01:48:56 ◼   ► entire life I have here in the suburbs

01:48:59 ◼   ► that includes the house my dog the

01:49:03 ◼   ► entire life of my son has all been

01:49:06 ◼   ► cataloged routinely on Instagram every

01:49:09 ◼   ► year TIFF makes a photo book of

01:49:11 ◼   ► Instagram photos for our family that's

01:49:14 ◼   ► kind of like our families aren't like

01:49:15 ◼   ► our family photo albums are like these

01:49:17 ◼   ► Instagram books like it would it would

01:49:20 ◼   ► disrupt a lot of that stuff and so I

01:49:24 ◼   ► it's hard for me to overstate how much I

01:49:28 ◼   ► dislike and disrespect Facebook the

01:49:31 ◼   ► people who run Facebook the the idea of

01:49:34 ◼   ► Facebook and and just the horrible

01:49:37 ◼   ► amoral you know morally bankrupt people

01:49:40 ◼   ► they're included right at the top right

01:49:42 ◼   ► up to Zuckerberg and Sheryl Sandberg

01:49:44 ◼   ► right at the top like they are morally

01:49:46 ◼   ► bankrupt horrible people doing horrible

01:49:48 ◼   ► things and that's also not very new

01:49:50 ◼   ► that's it's not like this just started

01:49:51 ◼   ► happening and this 2016 election like

01:49:53 ◼   ► this is not new at all they always have

01:49:55 ◼   ► been horrible people doing horrible

01:49:57 ◼   ► things they're spineless turds and

01:49:58 ◼   ► cowards I really really do not like them

01:50:01 ◼   ► but I also can't totally avoid their

01:50:04 ◼   ► services and retain like access to

01:50:07 ◼   ► certain information that I need and want

01:50:09 ◼   ► and you know the the joy and family and

01:50:14 ◼   ► friends connections I get through

01:50:16 ◼   ► Instagram so it's it's hard to avoid

01:50:20 ◼   ► it's it's not a simple thing it isn't it

01:50:23 ◼   ► isn't so simple to say like you know you

01:50:26 ◼   ► know are you being hypocritical by still

01:50:28 ◼   ► using it or you know why haven't you

01:50:29 ◼   ► quit yet like to a lot of people it's

01:50:31 ◼   ► more complicated than that and it's it

01:50:33 ◼   ► isn't it's a bigger calculus than just

01:50:36 ◼   ► like do you like these people or not

01:50:38 ◼   ► because I hate those people but I still

01:50:41 ◼   ► you know I've decided that the that like

01:50:44 ◼   ► the statement I would make by leaving is

01:50:46 ◼   ► too small to for the the cost it would

01:50:50 ◼   ► be to me in my life you call those

01:50:52 ◼   ► services too big to bail I guess

01:50:56 ◼   ► Wow I see what you did there that's

01:50:58 ◼   ► where you buy the cricket oh yeah

01:51:00 ◼   ► definitely not affect in there I think

01:51:01 ◼   ► that was quality commands you would like

01:51:04 ◼   ► you would like to get out of them but

01:51:05 ◼   ► they're just too big you can't convince

01:51:06 ◼   ► everybody um so two things one I'm going

01:51:10 ◼   ► to remind the world and the recording

01:51:13 ◼   ► that I'm speaking into to take credit

01:51:15 ◼   ► for the airline analogy you just make is

01:51:17 ◼   ► I'm pretty sure I made that exact same

01:51:19 ◼   ► one a couple years ago although you

01:51:21 ◼   ► probably don't remember also I'm pretty

01:51:23 ◼   ► sure jar Mark made it before you yeah no

01:51:25 ◼   ► it's it's Turtles all the way down no I

01:51:33 ◼   ► mean like in real life not in a podcast

01:51:35 ◼   ► sometimes I say things that aren't

01:51:36 ◼   ► recorded on podcast did you really save

01:51:38 ◼   ► them then yeah this is not recording who

01:51:43 ◼   ► can tell and two I'm going to predict

01:51:46 ◼   ► that three weeks from now or so there

01:51:51 ◼   ► will be a podcast featuring me where I

01:51:54 ◼   ► talk about this very same issue at

01:51:55 ◼   ► length and so I'm not going to talk

01:51:57 ◼   ► about at length here so if you're

01:51:58 ◼   ► interested in hearing that discussion

01:52:00 ◼   ► that will probably happen sometime in

01:52:03 ◼   ► the next three weeks you can check out

01:52:05 ◼   ► reconcilable differences on real aid fm

01:52:07 ◼   ► I look forward to hearing that in six to

01:52:09 ◼   ► eight weeks erectus is by the way one of

01:52:13 ◼   ► my favorite podcasts in the entire world

01:52:14 ◼   ► I love that show so much yeah it's quite

01:52:16 ◼   ► good you really should be you the

01:52:18 ◼   ► listeners should really be listening to

01:52:19 ◼   ► that if you're not already and and not

01:52:21 ◼   ► unlike this show the shows do tend to

01:52:23 ◼   ► run a little long but they are worth

01:52:24 ◼   ► every damn minute so you should be

01:52:26 ◼   ► checking that out thanks to our sponsors

01:52:28 ◼   ► this week betterment Squarespace and

01:52:29 ◼   ► insta bug and we'll see you next week

01:52:34 ◼   ► now the show is over they didn't even

01:52:37 ◼   ► mean to begin because it was accidental

01:52:41 ◼   ► oh it was accidental johnny research

01:52:47 ◼   ► Margo and Casey wouldn't let him cuz it

01:52:50 ◼   ► was accidentally was accidental you can

01:52:56 ◼   ► find a CAS URL is Esther that's Casey

01:53:10 ◼   ► less and a are Co a RM auntie Marco

01:53:15 ◼   ► Arment

01:53:16 ◼   ► SI r AC USA Syracuse

01:53:27 ◼   ► a lot of people have been reaching out

01:53:38 ◼   ► and saying hey Casey have you thought

01:53:39 ◼   ► about the Kea stinger GT you should

01:53:42 ◼   ► think about it it's a nice car it's not

01:53:44 ◼   ► that nice it's nice be upset in it see

01:53:48 ◼   ► it in like the interior in d2 pedals but

01:53:51 ◼   ► otherwise if you you know other than

01:53:52 ◼   ► that mrs. Lincoln how did you enjoy the

01:53:54 ◼   ► play otherwise it sounds nice

01:53:56 ◼   ► it did ty BMW 340 I and in comparison

01:53:59 ◼   ► test which shows just how far BMWs

01:54:01 ◼   ► fallen I think I mentioned that in a

01:54:02 ◼   ► past show BMWs I actually occurred to me

01:54:06 ◼   ► just the other day I was saying this to

01:54:07 ◼   ► somebody shoot I don't remember who was

01:54:08 ◼   ► but it wasn't on a podcast I guess I

01:54:10 ◼   ► never said it I was walking back up the

01:54:14 ◼   ► driveway from getting the Mayall and I

01:54:16 ◼   ► looked at the garage and I looked at

01:54:18 ◼   ► Aaron's car and went to my car I looked

01:54:20 ◼   ► at my car for a while and it occurred to

01:54:24 ◼   ► me just a few years ago like especially

01:54:28 ◼   ► in 2013 for example when when Marco and

01:54:31 ◼   ► me and underscore went to the driving

01:54:33 ◼   ► school just a few years ago I would have

01:54:35 ◼   ► said I was pretty much equally into

01:54:38 ◼   ► Apple and BMW like that was during the

01:54:41 ◼   ► heyday of my BMW loved speaking of

01:54:42 ◼   ► heydays and I loved both of those brands

01:54:46 ◼   ► more than almost anything and I don't

01:54:50 ◼   ► really give a crap about BMW anymore I

01:54:52 ◼   ► feel like I've been so let down by this

01:54:54 ◼   ► one this one experience and I know I

01:54:57 ◼   ► shouldn't judge all BMWs forever more

01:54:59 ◼   ► based on one somewhat crummy almost

01:55:02 ◼   ► lemon but I just I can't find myself I

01:55:06 ◼   ► can't find myself getting excited by BMW

01:55:08 ◼   ► anymore yeah I'm also I mean I think I'm

01:55:11 ◼   ► in a very similar boat but may even

01:55:14 ◼   ► workstream like BMWs doesn't relevant to

01:55:16 ◼   ► me anymore like I you know when I moved

01:55:18 ◼   ► to Tesla like I didn't realize quite how

01:55:22 ◼   ► different it would be and quite how much

01:55:25 ◼   ► it would make all other cars

01:55:27 ◼   ► it's just seem like the past by

01:55:29 ◼   ► comparison in multiple ways not just the

01:55:31 ◼   ► drivetrain but like you know like the

01:55:33 ◼   ► just hat you know that the big

01:55:34 ◼   ► touchscreen having the some of the more

01:55:37 ◼   ► like smart useful little features the

01:55:41 ◼   ► app features some of

01:55:42 ◼   ► the the practicalities of just like the

01:55:44 ◼   ► giant hatchback and how much space how

01:55:46 ◼   ► much cargo space there isn't it it's

01:55:48 ◼   ► super nice like yesterday I brought I

01:55:51 ◼   ► had a flat tire my bike it had to get a

01:55:55 ◼   ► new inner tube but I don't know how to

01:55:56 ◼   ► do that so I brought my bike to the

01:55:58 ◼   ► store in town to have them do it and I

01:56:01 ◼   ► fit this giant you know 27.5 Plus

01:56:05 ◼   ► semi-fat bike in the back of my car and

01:56:07 ◼   ► as I was

01:56:08 ◼   ► I opened the open the truck it doesn't

01:56:10 ◼   ► fit with a lot of leeway but it does fit

01:56:11 ◼   ► and like I open the trunk when I got

01:56:15 ◼   ► there like parked in the street and I

01:56:16 ◼   ► pulled this giant bike out there's this

01:56:18 ◼   ► I'm like wow you just pulled that out of

01:56:21 ◼   ► that car like it's so nice anyway yeah I

01:56:25 ◼   ► I kind of have the a similar feeling of

01:56:29 ◼   ► like like I have no interest in like go

01:56:31 ◼   ► on a test drive the new m5 or anything

01:56:33 ◼   ► like that like and that's why it's one

01:56:35 ◼   ► of the reasons why it was so hard for me

01:56:36 ◼   ► to answer that question a few weeks ago

01:56:37 ◼   ► of like you know what car would you have

01:56:39 ◼   ► if you couldn't have you know this

01:56:41 ◼   ► thing's the Tesla like I I really have

01:56:44 ◼   ► no idea I'm not interested in any other

01:56:46 ◼   ► cars at all and you know again maybe

01:56:49 ◼   ► that will change in the future you know

01:56:51 ◼   ► when there's more electric options from

01:56:52 ◼   ► everybody but honestly I don't

01:56:54 ◼   ► anticipate that changing in the near

01:56:56 ◼   ► future I think it's what we're gonna be

01:56:57 ◼   ► a far future thing but anyway I I'm

01:57:01 ◼   ► totally with you like what BMW the

01:57:04 ◼   ► direction they've gone in has has

01:57:06 ◼   ► seemingly been you know significantly

01:57:07 ◼   ► more mass luxury market like obviously

01:57:10 ◼   ► going after a lot of what were probably

01:57:12 ◼   ► formerly Alexis customers and you know

01:57:17 ◼   ► that a lot of that came at the cost of

01:57:18 ◼   ► the enthusiasts Joby's not gonna get any

01:57:22 ◼   ► like Cisco surahs lesson customers need

01:57:23 ◼   ► reliability they're going after Mercedes

01:57:25 ◼   ► customers reliability but want a softer

01:57:28 ◼   ► car yeah that's fair yeah but it was

01:57:31 ◼   ► kind of funny that like kind of like the

01:57:33 ◼   ► the decline of BMWs appeal to us has

01:57:37 ◼   ► correspondant somewhat to the decline of

01:57:40 ◼   ► Apple's appeal to us it's kind of sad

01:57:42 ◼   ► really

01:57:43 ◼   ► hi you took them you took my moment cuz

01:57:45 ◼   ► I was about to say the same that was

01:57:46 ◼   ► obvious you can't blame me for that but

01:57:49 ◼   ► still but nah right you can have any but

01:57:51 ◼   ► I mean I shouldn't cut you off it Here I

01:57:53 ◼   ► am so since I have I feel of

01:57:56 ◼   ► very similarly but way way way less so

01:57:59 ◼   ► about Apple that there are things that

01:58:02 ◼   ► are annoying me about Apple that never

01:58:05 ◼   ► used to annoy me you know and will and

01:58:07 ◼   ► I'll beat up on Siri just briefly

01:58:08 ◼   ► because that's the most obvious example

01:58:10 ◼   ► like you know anytime I go to use Siri

01:58:12 ◼   ► I'm just died a little inside not

01:58:15 ◼   ► literally of course that's a bit what

01:58:17 ◼   ► support I'm looking for hyperbolic I

01:58:18 ◼   ► don't whatever anyway it's a bit extreme

01:58:20 ◼   ► but but nevertheless it's like it annoys

01:58:24 ◼   ► me every time in a way that Apple stuff

01:58:25 ◼   ► used to delight me every time

01:58:27 ◼   ► consistently that I touched it and and I

01:58:30 ◼   ► feel you know I feel like it's this

01:58:33 ◼   ► vector is the same direction but a far

01:58:36 ◼   ► smaller magnitude that I'm getting I'm

01:58:40 ◼   ► finding myself not is emotionally like

01:58:44 ◼   ► excited by Apple stuff as I was in the

01:58:47 ◼   ► past now there are exceptions like just

01:58:49 ◼   ► the other day I looked down at my iPhone

01:58:50 ◼   ► 10 and I was like you know what this is

01:58:52 ◼   ► a really awesome phone and having that

01:58:56 ◼   ► swipe gesture has made everything better

01:58:58 ◼   ► and in the lack of a home button like

01:59:00 ◼   ► face ID still does drive me nuts in a

01:59:02 ◼   ► few hey he's put by and large it's so

01:59:05 ◼   ► cool and so I'm not trying to say that

01:59:06 ◼   ► I've like lost hope and Apple by any

01:59:08 ◼   ► means but and certainly the alternatives

01:59:10 ◼   ► that's we've gone around and around

01:59:11 ◼   ► about numerous times on the show the

01:59:13 ◼   ► alternatives are not really alternatives

01:59:15 ◼   ► but but nevertheless I I find myself

01:59:19 ◼   ► getting similarly disappoint yeah I'm

01:59:23 ◼   ► not mad I'm disappointed in you Apple

01:59:24 ◼   ► and and that's that's a bummer because

01:59:27 ◼   ► it's I mean it's just a company right

01:59:29 ◼   ► like it and here again like have to come

01:59:30 ◼   ► back to the SKT P about sports like

01:59:32 ◼   ► Apple is kind of my team and Marco I'm

01:59:35 ◼   ► definitely taking a page out of your

01:59:36 ◼   ► PlayBook on that one cuz you've made

01:59:37 ◼   ► this point for years that Apple was kind

01:59:39 ◼   ► of your team and I feel like my team

01:59:41 ◼   ► isn't it's not a slump that's that's

01:59:43 ◼   ► dramatic but my team is not winning

01:59:46 ◼   ► championships left and right like they

01:59:47 ◼   ► used to be and that's that's a little

01:59:49 ◼   ► bit of a bummer

01:59:50 ◼   ► yeah and it's I think it's especially

01:59:53 ◼   ► it's a little depressing when you don't

01:59:56 ◼   ► have something else to replace that

01:59:56 ◼   ► have something else to replace that

00:00:00 ◼   ► it's gonna be long you know long drive

00:00:02 ◼   ► but I bought walkie-talkies so that we

00:00:04 ◼   ► could be like Top Gear stuff ain't gonna

00:00:08 ◼   ► find out how crappy walkie-talkies are

00:00:10 ◼   ► compared to modern digital cell network

00:00:11 ◼   ► yep

00:00:12 ◼   ► just start calling each other yeah but

00:00:14 ◼   ► they're really fast like that something

00:00:15 ◼   ► like you just push a button and talk

00:00:16 ◼   ► that's like no linear static type type

00:00:18 ◼   ► type you know I got decent ones right

00:00:22 ◼   ► when I said the modern digital cell

00:00:23 ◼   ► network I meant with the voice like you

00:00:26 ◼   ► do you know you're you can talk into

00:00:27 ◼   ► your phone oh yeah no one does that

00:00:30 ◼   ► I'm just saying you can call people on

00:00:33 ◼   ► it try it

00:00:33 ◼   ► no oh how we miss the days of the Nextel

00:00:37 ◼   ► push-to-talk

00:00:38 ◼   ► yeah no it's not it's not push-to-talk

00:00:40 ◼   ► if you just leave the call connected all

00:00:41 ◼   ► the time you don't even have to push you

00:00:45 ◼   ► set up a WebEx in each car Jesus now

00:00:48 ◼   ► definitely going to bed

00:00:50 ◼   ► Damien Shaw writes Google home allows

00:00:53 ◼   ► for both compound commands and

00:00:54 ◼   ► context-sensitive commands I do this all

00:00:56 ◼   ► the time quote play something and set

00:00:59 ◼   ► volume to five it gets it every time and

00:01:01 ◼   ► quote Google what's the weather in San

00:01:04 ◼   ► Diego - I just said it oh well sorry

00:01:05 ◼   ► people

00:01:06 ◼   ► hey cylinder what's the weather in San

00:01:08 ◼   ► Diego today a few seconds later

00:01:10 ◼   ► hey cylinder what about tomorrow and at

00:01:12 ◼   ► all that also always works for Damian

00:01:15 ◼   ► Shaw yeah I mean this was my bad because

00:01:17 ◼   ► I said last episode that none of the

00:01:18 ◼   ► cylinder supported multiple commands in

00:01:21 ◼   ► one sentence I'm not talking about a

00:01:23 ◼   ► follow up like afterwards I'm talking

00:01:25 ◼   ► about like play Weezer and the volume to

00:01:28 ◼   ► five or you know make a pasta time or

00:01:30 ◼   ► five minutes and a sauce timer for 20

00:01:32 ◼   ► minutes like stuff like that like that's

00:01:33 ◼   ► having all that be in one command and I

00:01:36 ◼   ► don't even know it did anybody say if it

00:01:38 ◼   ► can do multiple name timers I don't even

00:01:39 ◼   ► know anyway it doesn't matter it

00:01:41 ◼   ► apparently Google home can do it with

00:01:43 ◼   ► certain commands so oh well I made a

00:01:45 ◼   ► mistake

00:01:46 ◼   ► I wish Siri and the Amazon service would

00:01:49 ◼   ► add this that's and this was in the

00:01:52 ◼   ► content of Amazon adding there

00:01:53 ◼   ► they're like follow up listening feature

00:01:55 ◼   ► to the echo of like it'll it'll listen

00:01:57 ◼   ► for a few seconds after you give after

00:02:00 ◼   ► it does a command to see if you have any

00:02:01 ◼   ► more to say like you know that's that's

00:02:03 ◼   ► a BS non feature but multiple command

00:02:06 ◼   ► support in one sentence is a great

00:02:08 ◼   ► feature and something that we've

00:02:10 ◼   ► definitely needed I thought nobody had

00:02:11 ◼   ► it turns out Google has it done

00:02:13 ◼   ► so the thing about these cylinders is

00:02:17 ◼   ► like they don't really have a

00:02:18 ◼   ► particularly discoverable interface

00:02:19 ◼   ► that's one of the reasons that Amazon

00:02:21 ◼   ► emails you all the time to tell you all

00:02:23 ◼   ► the new things that you can do with your

00:02:24 ◼   ► cylinder because otherwise how would you

00:02:26 ◼   ► know like it just sits there you know it

00:02:27 ◼   ► doesn't it has no apparent way to

00:02:29 ◼   ► communicate to you that it is now has it

00:02:31 ◼   ► now has a new capability on this topic

00:02:34 ◼   ► are you sure Marko that your Amazon

00:02:36 ◼   ► cylinder can't do compound commands like

00:02:38 ◼   ► when's the last time you tried that's a

00:02:40 ◼   ► reasonable question I don't I guess I'm

00:02:42 ◼   ► not sure I I'd the last time I tried was

00:02:44 ◼   ► probably months ago and May they could

00:02:46 ◼   ► have added it last week I don't I don't

00:02:47 ◼   ► actually read those emails I think I

00:02:49 ◼   ► might have done multiple timers in one

00:02:51 ◼   ► sentence but I don't know like I treat

00:02:53 ◼   ► my google cylinders like every time I

00:02:56 ◼   ► talk to them I'm daring them not to

00:02:58 ◼   ► understand me I say things in an

00:03:02 ◼   ► informal way in a more complicated way

00:03:05 ◼   ► than then you know I don't not in the

00:03:08 ◼   ► more complicated but that I don't

00:03:08 ◼   ► simplify them I don't dumb it down to

00:03:10 ◼   ► say okay cylinder I know you won't

00:03:13 ◼   ► understand me so let me explain to you

00:03:15 ◼   ► very clearly and slowly what I want I

00:03:16 ◼   ► just say it and which is daring it's

00:03:19 ◼   ► like go ahead screw up don't and most of

00:03:21 ◼   ► the time a the succeeds and that's that

00:03:24 ◼   ► little weird game that I play with it is

00:03:26 ◼   ► part of my satisfaction with the product

00:03:28 ◼   ► part of the satisfaction is the

00:03:29 ◼   ► challenge and seeing the challenge be

00:03:31 ◼   ► met by this little thing in my house

00:03:33 ◼   ► right but on the discoverability front I

00:03:38 ◼   ► think actually one of the pieces of

00:03:40 ◼   ► feedback that we got that may not have

00:03:41 ◼   ► made into notes is that what the heck is

00:03:45 ◼   ► it called home pod also can do compound

00:03:48 ◼   ► things or at least play music or other

00:03:51 ◼   ► audio and issue a volume level at the

00:03:54 ◼   ► same time and they can expect what I was

00:03:56 ◼   ► saying it's not always clear what these

00:03:59 ◼   ► cylinders can do for us and the only way

00:04:01 ◼   ► to really find out is to try and the

00:04:03 ◼   ► problem with trying is it fail if it

00:04:05 ◼   ► falls on its face you're like oh my

00:04:06 ◼   ► stupid silicon cylinder can't do that

00:04:08 ◼   ► thing

00:04:08 ◼   ► two months later maybe it can do that

00:04:11 ◼   ► thing and you have no idea so I guess

00:04:13 ◼   ► the moral is I mean I don't know what

00:04:15 ◼   ► the solution is here because Amazon the

00:04:16 ◼   ► emails one approach just keep spamming

00:04:18 ◼   ► people so they realize you can ask get

00:04:20 ◼   ► facts about dogs right but I don't think

00:04:23 ◼   ► that's a great solution either you

00:04:25 ◼   ► certainly don't want these cylinders

00:04:26 ◼   ► like

00:04:27 ◼   ► when you you know wake up and tell the

00:04:29 ◼   ► turn on the lights to throw in a

00:04:31 ◼   ► sentence or two about these new

00:04:32 ◼   ► capabilities although if I can imagine

00:04:34 ◼   ► like in sci-fi movies and in bed

00:04:36 ◼   ► infomercials made by people who don't

00:04:38 ◼   ► know how actual people act soldiers

00:04:40 ◼   ► would always be telling you about the

00:04:41 ◼   ► stuff they can do and you'd be delighted

00:04:42 ◼   ► like you know the sci-fi actor wakes up

00:04:45 ◼   ► and you know his futuristic apartment

00:04:48 ◼   ► and all his devices Tom I just wanted

00:04:51 ◼   ► you to know the last night I had new

00:04:52 ◼   ► capabilities and blah blah blah and he's

00:04:53 ◼   ► like oh thank thank you cylinder but in

00:04:56 ◼   ► real life you need to smash the thing

00:04:57 ◼   ► with a hamburger in the morning like

00:04:59 ◼   ► that huh and in vert aizen's people are

00:05:03 ◼   ► so happy to hear the new capabilities

00:05:04 ◼   ► that the refrigerator has no they're not

00:05:06 ◼   ► happy they don't want to know so I don't

00:05:09 ◼   ► know what the solution is certainly when

00:05:11 ◼   ► you wake up like your five-year-old

00:05:13 ◼   ► doesn't say father I can now understand

00:05:16 ◼   ► compounds like they just grow and get

00:05:18 ◼   ► better and we expect them to you know to

00:05:20 ◼   ► grow and get better but appliances

00:05:22 ◼   ► especially appliances that we don't see

00:05:24 ◼   ► doing software update or appliances that

00:05:25 ◼   ► get enhanced by changes on the server

00:05:27 ◼   ► that really are invisible to us like it

00:05:29 ◼   ► doesn't affect our you know it's I don't

00:05:31 ◼   ► know it's it's tricky maybe they should

00:05:33 ◼   ► have little tiny brain icons that grow

00:05:35 ◼   ► as they get smarter and they're becoming

00:05:36 ◼   ► you wake up this morning say Oh cylinder

00:05:38 ◼   ► I see your brain is a little bit bigger

00:05:40 ◼   ► that's great why not not an actual

00:05:42 ◼   ► solution just kidding also I feel like

00:05:44 ◼   ► you know like the like supporting

00:05:46 ◼   ► compound commands is not a binary like

00:05:49 ◼   ► yes it does now no it doesn't thing like

00:05:50 ◼   ► people said the home pod can do like you

00:05:53 ◼   ► know play a playlist at music level but

00:05:55 ◼   ► can it do like set a timer for 10

00:05:57 ◼   ► minutes and turn on the office lights

00:06:00 ◼   ► and can Google home do that I don't know

00:06:01 ◼   ► like one of the biggest use cases I

00:06:03 ◼   ► think for multiple commands would be

00:06:05 ◼   ► turning on or off multiple smart home

00:06:07 ◼   ► things at once that don't already have a

00:06:09 ◼   ► pre-existing group so you could say like

00:06:11 ◼   ► you know hey cylinder turn on lights in

00:06:14 ◼   ► office bedroom and kitchen that might be

00:06:16 ◼   ► three commands by you know normally

00:06:17 ◼   ► three separate commands that's pretty

00:06:19 ◼   ► tedious but if we're you can say like

00:06:21 ◼   ► hey cylinder turn off outside lights and

00:06:23 ◼   ► lamps in living room like you know can

00:06:25 ◼   ► you do that can you say turn on kitchen

00:06:27 ◼   ► lights and start a pasta timer for five

00:06:29 ◼   ► minutes like can you can you combine

00:06:30 ◼   ► domains in one sentence like this it's

00:06:33 ◼   ► one of those things like again like this

00:06:34 ◼   ► is this is the kind of thing humans

00:06:35 ◼   ► expect to work at some point and

00:06:39 ◼   ► I were smarter but the good thing is

00:06:41 ◼   ► that these assistants are getting

00:06:44 ◼   ► smarter at some of them faster paces

00:06:47 ◼   ► than others let's be honest to your

00:06:49 ◼   ► Apple has lagging behind here here

00:06:52 ◼   ► pretty badly and in like rate of

00:06:54 ◼   ► improvement but you know the Amazon and

00:06:57 ◼   ► Google services are doing great they're

00:06:59 ◼   ► really improving very quickly and so

00:07:01 ◼   ► that's that's promising like it wouldn't

00:07:03 ◼   ► surprise me if they get there fairly

00:07:05 ◼   ► soon one other little nitpick while

00:07:08 ◼   ► we're on the the cylinder thing and this

00:07:10 ◼   ► is this is something that bothers me

00:07:11 ◼   ► about Siri that the Amazon service will

00:07:15 ◼   ► interpret things you say literally if

00:07:18 ◼   ► you if you give like an unusual phrasing

00:07:21 ◼   ► so for instance if I say if I want a

00:07:24 ◼   ► timer for like if I'm starting this

00:07:27 ◼   ► happening of the night I was starting

00:07:28 ◼   ► some something in you know some rice or

00:07:31 ◼   ► pasta or something in a pot and I also

00:07:32 ◼   ► had some I was gonna put some french

00:07:34 ◼   ► fries in the oven so I asked the Amazon

00:07:37 ◼   ► cylinder you know start a timer for

00:07:39 ◼   ► Frank for you know rice for 25 minutes

00:07:41 ◼   ► and I said start a start french fries

00:07:44 ◼   ► timer for 10 minutes and so what I

00:07:48 ◼   ► wanted was in 10 minutes for it to say

00:07:50 ◼   ► start the French fries so it's weird you

00:07:52 ◼   ► have to say start a start french fries

00:07:54 ◼   ► timer the Amazon servers gets that right

00:07:57 ◼   ► every single time it always knows what I

00:08:00 ◼   ► mean by that it's like treating it as a

00:08:01 ◼   ► string literal it's like this is the

00:08:03 ◼   ► name of the timer you are so you are

00:08:04 ◼   ► creating here and it gets it right every

00:08:07 ◼   ► time it's one of those one of those

00:08:08 ◼   ► things like John said you know like like

00:08:09 ◼   ► we're like you know you're almost trying

00:08:11 ◼   ► to trip it up like by trying this kind

00:08:13 ◼   ► of thing that's the opposite of what is

00:08:15 ◼   ► that because you're playing like a sex

00:08:16 ◼   ► adventure yes

00:08:18 ◼   ► like you want a thing that works like a

00:08:20 ◼   ► programmer and you're a programmer and

00:08:21 ◼   ► you're like you see the the placeholders

00:08:23 ◼   ► in your head and you're telling them in

00:08:25 ◼   ► because you know how they'll be

00:08:25 ◼   ► interpreted but I would argue the note

00:08:27 ◼   ► human speaks to another intelligent

00:08:29 ◼   ► thing like that you're playing the game

00:08:31 ◼   ► that is your cylinder which is fine I

00:08:32 ◼   ► think it's a useful feature people want

00:08:34 ◼   ► to play that game but it would be better

00:08:36 ◼   ► like if you if you were talking to

00:08:39 ◼   ► another human you probably would have

00:08:40 ◼   ► said don't let me forget to start the

00:08:42 ◼   ► French fries in 10 minutes or I'd like

00:08:44 ◼   ► something like that or remind me in 10

00:08:46 ◼   ► minutes to start the French for it but I

00:08:48 ◼   ► was avoiding remind me because it sounds

00:08:49 ◼   ► more like the creative reminder right

00:08:51 ◼   ► like you're good oh my

00:08:52 ◼   ► and timers or whatever it you just

00:08:54 ◼   ► wanted to know what you mean or tell me

00:08:55 ◼   ► in ten minutes you know whatever it is

00:08:57 ◼   ► like but that's what that's what timers

00:08:59 ◼   ► are like named timers are basically

00:09:01 ◼   ► telling you this thing at this like in

00:09:03 ◼   ► this time and it's great it's a very

00:09:05 ◼   ► very useful function and it's awesome to

00:09:07 ◼   ► like you to hear the people off and say

00:09:09 ◼   ► your start french fries timer is done

00:09:11 ◼   ► like that's it's great because it

00:09:12 ◼   ► reminds you like what to do and that

00:09:13 ◼   ► staggering things out that's awkward to

00:09:16 ◼   ► when it says your start french fries

00:09:18 ◼   ► timer I don't want I wanted to say it's

00:09:20 ◼   ► time to start the French fries but it

00:09:22 ◼   ► doesn't doesn't understand the name of

00:09:24 ◼   ► the timer like so I think the problem is

00:09:26 ◼   ► in these sort of this weird area where

00:09:30 ◼   ► you can say it in a vague way but it

00:09:32 ◼   ► doesn't understand what you meant and it

00:09:34 ◼   ► tries to be smart lots of people cut

00:09:35 ◼   ► were complaining about Syria trying to

00:09:38 ◼   ► get it to play our home pod trying to

00:09:40 ◼   ► get play songs that have weird titles

00:09:43 ◼   ► that themselves might be interpretable

00:09:45 ◼   ► as commands and they just really can't

00:09:46 ◼   ► get it to play those songs are those

00:09:48 ◼   ► albums because there's no way to get it

00:09:51 ◼   ► to your point to get it to understand

00:09:53 ◼   ► that it's a string literal that is a

00:09:55 ◼   ► placeholder you know it's to get it to

00:09:57 ◼   ► parse as initiation command placeholder

00:10:00 ◼   ► for thing for song name and then verb

00:10:02 ◼   ► right and it just it stubbornly refuses

00:10:06 ◼   ► to do it and it's trying to be flexible

00:10:07 ◼   ► so we can like interpret meaning or

00:10:08 ◼   ► whatever but if there's any ambiguity it

00:10:11 ◼   ► falls over whereas the Alexa one is very

00:10:13 ◼   ► cut and dried and as there are certain

00:10:15 ◼   ► forms that you can put it in certain

00:10:16 ◼   ► places where expects the placeholders

00:10:17 ◼   ► and if you play that text adventure game

00:10:19 ◼   ► with your cylinder it has predictable

00:10:21 ◼   ► functionality like it doesn't vary like

00:10:23 ◼   ► with the songs with home pod some songs

00:10:26 ◼   ► you could say at a million different

00:10:27 ◼   ► ways because there's no way that song

00:10:29 ◼   ► title is potentially misinterpreted but

00:10:31 ◼   ► other songs that screws up whereas with

00:10:32 ◼   ► the placeholder format anything you put

00:10:34 ◼   ► in there like I bet you could get your

00:10:37 ◼   ► cylinder to say start a timer for a

00:10:41 ◼   ► start a timer for 10 minutes for 10

00:10:43 ◼   ► minutes like you know I mean you could

00:10:46 ◼   ► nest it and it would still like figure

00:10:48 ◼   ► it out because it's probably just doing

00:10:50 ◼   ► a very naive text of speech then parsing

00:10:52 ◼   ► that and speaking of naive Texas speech

00:10:53 ◼   ► on the thing you're getting at before

00:10:56 ◼   ► about doing compound things even Google

00:10:58 ◼   ► is not above punting on this like they

00:11:00 ◼   ► have a feature of the home pod where you

00:11:02 ◼   ► essentially set up macros you're like

00:11:04 ◼   ► look if there's a series of commands the

00:11:06 ◼   ► you could issue but you don't want to

00:11:07 ◼   ► say all those words because weird and

00:11:09 ◼   ► awkward just tell us what you're gonna

00:11:10 ◼   ► say

00:11:11 ◼   ► and when you say that we will do all

00:11:12 ◼   ► these other things that's really cool

00:11:14 ◼   ► and I mean it's not it's like the most

00:11:16 ◼   ► brain-dead thing ever it's like we the

00:11:19 ◼   ► ones were they they had just put a

00:11:20 ◼   ► teepee so I can say hey so under a

00:11:21 ◼   ► teepee and it says played the latest

00:11:23 ◼   ► episode of access it's just a shorter

00:11:25 ◼   ► way to say that but literally any list

00:11:27 ◼   ► of commands you can do it's just macro

00:11:29 ◼   ► expansion very simple macro expansion if

00:11:31 ◼   ► it was truly intelligent you wouldn't

00:11:33 ◼   ► have to do that you would be able to

00:11:35 ◼   ► converse with it and shorten what you

00:11:36 ◼   ► say and based on how often you ask for a

00:11:38 ◼   ► thing that similar to this blah blah

00:11:39 ◼   ► we're not there yet

00:11:40 ◼   ► right but I'm just showing that Google

00:11:42 ◼   ► eventually says the utility of letting

00:11:46 ◼   ► program when you pay people essentially

00:11:48 ◼   ► make macros of their own design and then

00:11:50 ◼   ► we'll just dumb we use only yeah it's a

00:11:54 ◼   ► speech-to-text and then map it onto one

00:11:56 ◼   ► of these macros and if it matches one of

00:11:57 ◼   ► them will do that thing it it provides

00:12:00 ◼   ► utility while they work on providing the

00:12:03 ◼   ► actual intelligence at some point in the

00:12:05 ◼   ► future no I mean and that's useful and

00:12:07 ◼   ► like and I would also posit that you

00:12:09 ◼   ► know I bet Google home customers are

00:12:12 ◼   ► more programmers than average but but

00:12:17 ◼   ► also like you know so going back to my

00:12:19 ◼   ► to my you know started a start french

00:12:20 ◼   ► fries timer like that's that sounds you

00:12:23 ◼   ► know contrived in an edge case but what

00:12:26 ◼   ► I really get tripped up by places where

00:12:28 ◼   ► Siri does Co Siri seems to make no

00:12:32 ◼   ► effort to to understand that kind of

00:12:34 ◼   ► syntax but that can also trip up

00:12:36 ◼   ► legitimate you know quote legitimate use

00:12:38 ◼   ► cases so for instance the other day I

00:12:40 ◼   ► said I asked Siri to remind me in things

00:12:44 ◼   ► to add the 12 volt battery to my Tesla

00:12:47 ◼   ► repair now it's the the word add Siri

00:12:52 ◼   ► interprets that as to add to the to-do

00:12:55 ◼   ► list so even though I said remind me to

00:12:59 ◼   ► add this blah blah blah it ignored the

00:13:01 ◼   ► fact that there was already another word

00:13:03 ◼   ► in the sentence that said that remind me

00:13:06 ◼   ► to remind me basically like it didn't it

00:13:08 ◼   ► didn't figure that out so when I said

00:13:10 ◼   ► remind me to add 12 a battery to my

00:13:12 ◼   ► Tesla repair I got some you know some

00:13:15 ◼   ► tasks and things have said something

00:13:17 ◼   ► along the lines of like you know 12 volt

00:13:19 ◼   ► battery to my test

00:13:20 ◼   ► pair like it and it's didn't parse a

00:13:23 ◼   ► sentence correctly at all and I also

00:13:25 ◼   ► have inconsistencies there where when

00:13:30 ◼   ► you're asking you know to remind you

00:13:31 ◼   ► about about something you will you will

00:13:32 ◼   ► usually put some kind of word between

00:13:34 ◼   ► remind me like to so remind me to take

00:13:38 ◼   ► the trash out most of the time Siri

00:13:42 ◼   ► parses that as add a reminder with the

00:13:44 ◼   ► text take the trash out sometimes

00:13:47 ◼   ► it parses it as editor minder with the

00:13:49 ◼   ► text to take the trash out so we'll have

00:13:51 ◼   ► a reminder that says to take the trash

00:13:53 ◼   ► out and it's like literally the same

00:13:55 ◼   ► thing sometimes we'll do that sometimes

00:13:58 ◼   ► won't it's just like this is one of

00:14:00 ◼   ► those things like whatever whatever

00:14:02 ◼   ► algorithms and machine learning Siri is

00:14:05 ◼   ► doing to parse sentence structure seems

00:14:08 ◼   ► like it's significantly behind the

00:14:10 ◼   ► others and also in consistently so much

00:14:14 ◼   ► of Siri and it's just kind of I don't

00:14:16 ◼   ► know it's frustrating like that because

00:14:18 ◼   ► that that seemed this seems like easy

00:14:20 ◼   ► stuff like basics of adding reminders

00:14:22 ◼   ► and setting timers and stuff like that

00:14:24 ◼   ► like this is what Syria was demoed with

00:14:26 ◼   ► in 2011 like this this should be easier

00:14:30 ◼   ► and better by now and we know from the

00:14:33 ◼   ► other assistants that it can be better

00:14:36 ◼   ► cuz there's our better and so this is

00:14:38 ◼   ► like it's easy yet one more thing that

00:14:39 ◼   ► just like it's a little like paper cut

00:14:41 ◼   ► every time I use Siri that like one of

00:14:43 ◼   ► these dumb things happens and the other

00:14:45 ◼   ► ones it doesn't I think that was the

00:14:47 ◼   ► reminders thing of where it thinks

00:14:48 ◼   ► you're trying to add something to a list

00:14:50 ◼   ► was like one of my original Siri

00:14:51 ◼   ► complaints may be on this program maybe

00:14:53 ◼   ► in an earlier podcast I had the exact

00:14:55 ◼   ► same problem the thing I wanted to

00:14:56 ◼   ► remind me about it stubbornly insisted

00:14:59 ◼   ► on interpreting as an attempt to either

00:15:01 ◼   ► create or add to some unknown list that

00:15:04 ◼   ► I didn't exist because I was trying to

00:15:06 ◼   ► maintain a list and remind myself to put

00:15:08 ◼   ► things on the list that was kind of like

00:15:09 ◼   ► you were doing and it just just could

00:15:11 ◼   ► not handle it and even even today when I

00:15:12 ◼   ► do reminders sometimes I'll do multiple

00:15:15 ◼   ► tries and I'll have to go into text

00:15:18 ◼   ► adventure mode where I'm just like look

00:15:21 ◼   ► I'm gonna I'm gonna give a name of this

00:15:22 ◼   ► reminder I'm not gonna have like normal

00:15:25 ◼   ► syntax I'm gonna be like remind me and

00:15:27 ◼   ► then a phrase that design may you ously

00:15:29 ◼   ► interpreted as text it has to appear

00:15:31 ◼   ► there but it's not the way

00:15:32 ◼   ► want to phrase it like just enough so

00:15:34 ◼   ► that I will beat the text adventure but

00:15:37 ◼   ► also not so much that when I go look at

00:15:40 ◼   ► the reminder won't understand what I was

00:15:42 ◼   ► doing and and this is like here's

00:15:45 ◼   ► another speaking at sentencing I've

00:15:46 ◼   ► always loved the feature of Siri I'm

00:15:48 ◼   ► assuming as a feature of Siri where I

00:15:50 ◼   ► would say I would create a reminder of

00:15:54 ◼   ► something involving one of a family

00:15:57 ◼   ► members name and I assume it would look

00:16:00 ◼   ► in contacts for the spelling all right

00:16:02 ◼   ► like my daughter is Kate but she spells

00:16:04 ◼   ► with the C and it would transcribe it as

00:16:07 ◼   ► like a K but then it would like do some

00:16:09 ◼   ► processing and change it to a C because

00:16:12 ◼   ► did I'm assuming knows that I have that

00:16:15 ◼   ► listed as a nickname for my daughter in

00:16:17 ◼   ► my contacts and I appreciated that

00:16:19 ◼   ► features like that I'm constantly

00:16:20 ◼   ► talking about this Kate person it's

00:16:22 ◼   ► never with a K and I'll correct it if it

00:16:25 ◼   ► transcribes it with the K and I like the

00:16:28 ◼   ► fact that it seemed like it had figured

00:16:29 ◼   ► out Oh at some point along the line it's

00:16:31 ◼   ► like I there's no Kate with the K in

00:16:33 ◼   ► your contacts which would be bad if

00:16:34 ◼   ► there was I think it should figure it

00:16:35 ◼   ► anyway but it's ok with ok I'll change

00:16:37 ◼   ► it to a seat and every time I saw that

00:16:38 ◼   ► little Kate changes see I'm like oh

00:16:39 ◼   ► that's nice that's Siri being smart

00:16:41 ◼   ► again kind of like the Google thing

00:16:42 ◼   ► where you get like a good feeling from

00:16:43 ◼   ► using a product that you gave it

00:16:45 ◼   ► something challenging and it used its

00:16:46 ◼   ► smarts but lately it's decided to go

00:16:49 ◼   ► back to K and I'm kind of annoyed that

00:16:50 ◼   ► I'm like come on

00:16:52 ◼   ► changed your seat and it just never does

00:16:53 ◼   ► it stay sit so I go and edit it and I

00:16:55 ◼   ► change to you know change to I see

00:16:57 ◼   ► myself and why I don't no no no man just

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00:17:51 ◼   ► screen shot that they can draw on using

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00:19:24 ◼   ► [Music]

00:19:26 ◼   ► moving on to annoyances and language but

00:19:30 ◼   ► written language scott-little rights I'm

00:19:32 ◼   ► almost sure that the you shut down

00:19:34 ◼   ► dialog as in you shut down your computer

00:19:38 ◼   ► only happens after the user is forced

00:19:40 ◼   ► powered off the machine for example in

00:19:42 ◼   ► the whole system hangs not after a

00:19:44 ◼   ► kernel panic so in reality the text is

00:19:46 ◼   ► accurate I could have sworn I tried to

00:19:48 ◼   ► make this point on the show and either I

00:19:49 ◼   ► didn't or maybe maybe it hit the editing

00:19:52 ◼   ► room floor one way or the other but

00:19:53 ◼   ► that's what I thought too

00:19:55 ◼   ► and I thought we concluded I was crazy

00:19:59 ◼   ► you are crazy but maybe not for there's

00:20:01 ◼   ► a reason so I yeah so yes I was talking

00:20:06 ◼   ► about how like this dialogue of you shut

00:20:08 ◼   ► down your computer because of a problem

00:20:09 ◼   ► infuriated me because that often happens

00:20:12 ◼   ► when I don't feel that I'm at fault for

00:20:13 ◼   ► the problem so I think this is correct

00:20:16 ◼   ► that it does only only come up with like

00:20:18 ◼   ► an improper shutdown maybe not a kernel

00:20:20 ◼   ► panic the problem is like there are

00:20:22 ◼   ► certain situations where you have to for

00:20:27 ◼   ► shut down the computer because of like a

00:20:29 ◼   ► bug in Mac OS you know like it won't

00:20:30 ◼   ► wake from sleep or something like that

00:20:32 ◼   ► like this happens all the time you know

00:20:34 ◼   ► well not all the time this happens to

00:20:35 ◼   ► every Mac person at some point

00:20:37 ◼   ► especially if you're a laptop person

00:20:38 ◼   ► this happens a lot especially regarding

00:20:41 ◼   ► waking from sleep but you know so like

00:20:44 ◼   ► there there are some times where you

00:20:46 ◼   ► have to hold down the power button for

00:20:48 ◼   ► five seconds to get the computer to turn

00:20:50 ◼   ► off or to turn on and then it says you

00:20:54 ◼   ► shut down your computer because of so

00:20:56 ◼   ► it's kind of like it's kind of like

00:20:58 ◼   ► slapping you in the face it's like well

00:21:00 ◼   ► it was your problem here third is back

00:21:03 ◼   ► on me but I didn't write the bug that

00:21:06 ◼   ► caused my computer's that need to be

00:21:08 ◼   ► power cycled so I think this is correct

00:21:10 ◼   ► I think it does only come up when it's

00:21:13 ◼   ► been improperly shut down but I still

00:21:15 ◼   ► think that it's a bad it's it's bad like

00:21:18 ◼   ► language design to throw the action on

00:21:22 ◼   ► the user to say you shut down the

00:21:24 ◼   ► computer like you can just say the

00:21:26 ◼   ► computer was shut down improperly or the

00:21:28 ◼   ► computer didn't shut down correctly it's

00:21:30 ◼   ► not like you can say you can reword that

00:21:32 ◼   ► in so many ways that that don't like

00:21:34 ◼   ► ascribe the the purpose of this to the

00:21:37 ◼   ► user cause like the user at that point

00:21:40 ◼   ► is probably not very happy with the

00:21:41 ◼   ► computer because the computer just did

00:21:43 ◼   ► something wrong like the computer just

00:21:45 ◼   ► like malfunctioned and then you then the

00:21:47 ◼   ► computer says you didn't do this right

00:21:49 ◼   ► so it's not a good it's not a good time

00:21:51 ◼   ► to do that so I think the wording

00:21:54 ◼   ► actually is reasonably fair for the

00:21:56 ◼   ► thing where it was usually she ate it

00:21:57 ◼   ► and we got a lot of feedback for people

00:21:59 ◼   ► saying that's when they see the

00:22:01 ◼   ► satellite but we also got feedback from

00:22:03 ◼   ► people saying I did not turn this thing

00:22:05 ◼   ► off I didn't unplug it I didn't hold

00:22:07 ◼   ► down the power key and yet I saw this

00:22:09 ◼   ► dialog

00:22:10 ◼   ► and it like I said it can't know whether

00:22:13 ◼   ► you are the one that caused whatever

00:22:15 ◼   ► cleanup things not to have been cleaned

00:22:17 ◼   ► up so that on boot-up it finds this one

00:22:19 ◼   ► cleaned up file whatever flag thing at

00:22:20 ◼   ► you whatever whatever heuristic he uses

00:22:22 ◼   ► to determine that it didn't get the

00:22:24 ◼   ► shutdown proper the last time there are

00:22:26 ◼   ► a number of things that can cause that

00:22:28 ◼   ► to happen only a couple of which are the

00:22:30 ◼   ► human doing something and it has no idea

00:22:32 ◼   ► what you did so I think this dialogue

00:22:33 ◼   ► still does show up in cases where there

00:22:35 ◼   ► actually was no user eyes like if you

00:22:37 ◼   ► have some kind of cat even if you had

00:22:38 ◼   ► some kind of catastrophic crash that

00:22:39 ◼   ► throws you back to login window it might

00:22:42 ◼   ► not have you know have the time to clean

00:22:45 ◼   ► up the things or the processes that died

00:22:47 ◼   ► our crash couldn't have cleaned up the

00:22:49 ◼   ► little things so that when you log back

00:22:50 ◼   ► in it throws this dollar because again

00:22:52 ◼   ► this is asking you do you want to open

00:22:53 ◼   ► the applications that are open when you

00:22:55 ◼   ► shut down right like telling you if you

00:22:57 ◼   ► want to resource state just in case one

00:22:59 ◼   ► of those applications is one of the

00:23:00 ◼   ► things that caused the crash or

00:23:01 ◼   ► something right so it's a good dialogue

00:23:02 ◼   ► like something like this should be there

00:23:03 ◼   ► but I don't think it can know that you

00:23:07 ◼   ► shut down your computer I think it does

00:23:08 ◼   ► guess right a lot of the time and I

00:23:10 ◼   ► think it's not actually telling you that

00:23:12 ◼   ► the problem was yours or that you

00:23:14 ◼   ► shouldn't have shut down the computer

00:23:16 ◼   ► but it is a little bit more accusatory

00:23:18 ◼   ► than it probably could be because it

00:23:21 ◼   ► just can't be sure that you found on

00:23:22 ◼   ► your computer somebody did might have

00:23:24 ◼   ► been you what if your different person

00:23:25 ◼   ► turned yeah turned on the computer and

00:23:27 ◼   ► the person who actually showed it down

00:23:28 ◼   ► left now you bring yelled up or shutting

00:23:30 ◼   ► down the computer but you didn't shut

00:23:31 ◼   ► down the guy who was here two seconds

00:23:32 ◼   ► ago did so probably not the best wording

00:23:35 ◼   ► but it is at least a little bit

00:23:37 ◼   ► potentially more accurate than we

00:23:38 ◼   ► thought it was yeah what if you have

00:23:40 ◼   ► like the world's worst office mates

00:23:41 ◼   ► we're roommates he came to come by and

00:23:43 ◼   ► hold down power for five seconds a

00:23:45 ◼   ► computer sometimes I remember holding

00:23:47 ◼   ► them power it doesn't reboot holding

00:23:49 ◼   ► down power just turns the thing off so

00:23:50 ◼   ► you could you could someone someone

00:23:52 ◼   ► could someone on your family that's a

00:23:54 ◼   ► could be annoyed at the computer or

00:23:56 ◼   ► something hung or crash or whatever and

00:23:58 ◼   ► they hold them the power button for five

00:23:59 ◼   ► seconds and the thing turns off I think

00:24:01 ◼   ► that's what it does right just turns off

00:24:02 ◼   ► yeah I do that right yeah and then they

00:24:04 ◼   ► leave and go to sleep next morning the

00:24:06 ◼   ► whole family wakes up someone else goes

00:24:08 ◼   ► to the computer it hits the spacebar

00:24:11 ◼   ► it doesn't wake up and go huh and

00:24:13 ◼   ► hopefully they find the power switch

00:24:14 ◼   ► which used to be on the keyboard which

00:24:16 ◼   ► was super convenient and the thing

00:24:18 ◼   ► starts up and it says you should tell

00:24:19 ◼   ► the computer probably like what do you

00:24:20 ◼   ► mean I just woke up I didn't shut down

00:24:22 ◼   ► the computer because of

00:24:23 ◼   ► problem so again the dialog box can't

00:24:25 ◼   ► no-show could probably probably should

00:24:27 ◼   ► err on the side of being uh unassuming

00:24:30 ◼   ► your innocence I love how much time

00:24:35 ◼   ► we've given this dialog box because it

00:24:36 ◼   ► drives me nuts every time and me Lisa

00:24:38 ◼   ► doesn't have a typo like Disk Utility

00:24:39 ◼   ► yeah right like maybe in like you know

00:24:42 ◼   ► Peak Sierra or whatever the hell comes

00:24:44 ◼   ► next I don't know my California maybe

00:24:46 ◼   ► somebody will reword this dialogue in

00:24:48 ◼   ► the English localization to not do this

00:24:50 ◼   ► stupid blame thing okay we need to move

00:24:53 ◼   ► on so let's talk about gdpr which i

00:24:57 ◼   ► already forgot the acronym but it's

00:24:59 ◼   ► basically the you are in control of your

00:25:01 ◼   ► data law that we discussed last week

00:25:03 ◼   ► erin power writes in with regard to the

00:25:06 ◼   ► cookie law in gdpr

00:25:08 ◼   ► i think that the problem is the

00:25:09 ◼   ► companies especially american companies

00:25:11 ◼   ► don't understand what the law covers and

00:25:12 ◼   ► put warnings when there is no need or

00:25:14 ◼   ► don't put warnings in when they're

00:25:15 ◼   ► required so to talk about the cookie law

00:25:18 ◼   ► then that doesn't apply only to cookies

00:25:23 ◼   ► according to Erin it applies to any form

00:25:25 ◼   ► of persistent storage like local storage

00:25:27 ◼   ► it also doesn't apply to first-party

00:25:29 ◼   ► cookies so like a cookie to keep you

00:25:31 ◼   ► logged in it only applies in their

00:25:33 ◼   ► cookies from a third party like google

00:25:34 ◼   ► analytics now according to Erin the

00:25:37 ◼   ► cookie law was weak however gdpr is a

00:25:38 ◼   ► much stricter and more consequential law

00:25:41 ◼   ► in there's bigger penalties if you don't

00:25:43 ◼   ► follow it so there's a lot of bullets

00:25:46 ◼   ► here I'm assuming because one of you put

00:25:49 ◼   ► this in the show notes I am supposed to

00:25:50 ◼   ► be reading them so I you supposed to

00:25:52 ◼   ► learn how to summarize the challenges

00:25:54 ◼   ► you are the chief you're not just a

00:25:56 ◼   ► summarizer Casey you're the chief

00:25:58 ◼   ► summarizer in chief I'm pulling at my

00:26:00 ◼   ► tie I'm pulling at my tie right now I'm

00:26:02 ◼   ► not just encase oh basically any of the

00:26:06 ◼   ► personal information that you give to a

00:26:08 ◼   ► company it is qualified under gdpr the

00:26:12 ◼   ► company can't hold on to it unless

00:26:13 ◼   ► there's a reasonable reason to do so

00:26:15 ◼   ► they need to absolutely get your consent

00:26:17 ◼   ► to hold on to it and with kids it

00:26:21 ◼   ► requires their parent's permission which

00:26:23 ◼   ► apparently must be verifiable then once

00:26:26 ◼   ► you say no I don't want you to have my

00:26:29 ◼   ► data anymore then the data must be at

00:26:32 ◼   ► least slightly anonymized such that a

00:26:34 ◼   ► single piece of data isn't enough to

00:26:35 ◼   ► identify you

00:26:36 ◼   ► and then you can also ask at any time

00:26:38 ◼   ► for what personal data the company has

00:26:41 ◼   ► for you and also you can get them to

00:26:44 ◼   ► erase your data and inform third parties

00:26:47 ◼   ► that they need to erase their data now

00:26:48 ◼   ► the real kicker though is that if they

00:26:50 ◼   ► don't do this the fines can be up to 20

00:26:53 ◼   ► million euros or 4% of the company's

00:26:57 ◼   ► worldwide turnover whatever that means

00:26:58 ◼   ► but I'm assuming that's a lot and it's

00:27:01 ◼   ► not whichever is lower it's whichever is

00:27:03 ◼   ► higher turnover is one of those I'm

00:27:06 ◼   ► assuming it's a British ISM but they

00:27:07 ◼   ► just mean revenue four percent of the

00:27:08 ◼   ► company's revenue in americanese thank

00:27:11 ◼   ► you so basically this could amount to a

00:27:14 ◼   ► whole crapload of money and that's why

00:27:17 ◼   ► everyone especially in Europe who's

00:27:20 ◼   ► actually paying attention to this is

00:27:22 ◼   ► freaking out and not to say that

00:27:23 ◼   ► Americans shouldn't be freaking out

00:27:25 ◼   ► because we will be held to this as well

00:27:27 ◼   ► but it seems that the Europeans are way

00:27:29 ◼   ► ahead of this and I believe this comes

00:27:30 ◼   ► online that's a poor choice of words but

00:27:32 ◼   ► I believe this becomes law and and it

00:27:35 ◼   ► can be enforced sometime in the next few

00:27:37 ◼   ► months I'm not mistaken this is like you

00:27:39 ◼   ► know last episode like I had read some

00:27:42 ◼   ► about it I was a little familiar with it

00:27:44 ◼   ► I should have been a lot more familiar

00:27:46 ◼   ► with it this is like the kind of thing

00:27:48 ◼   ► like I don't know why I'm only hearing

00:27:50 ◼   ► about this like a month or two before it

00:27:53 ◼   ► goes live but I'm glad I heard about it

00:27:55 ◼   ► at least a month or two before it was

00:27:56 ◼   ► live because you can make your

00:27:57 ◼   ► onboarding screen right

00:27:59 ◼   ► I'm not wall ready I mean I have a login

00:28:02 ◼   ► screen already and and and I'm like I'm

00:28:06 ◼   ► married like overcast has already

00:28:07 ◼   ► complied with a lot of this already just

00:28:10 ◼   ► by having fairly reasonable practices

00:28:13 ◼   ► not closing that much data in the first

00:28:14 ◼   ► place

00:28:15 ◼   ► having reasonable security practices and

00:28:17 ◼   ► and having like a very clear privacy

00:28:20 ◼   ► policy like I was I was kind of already

00:28:22 ◼   ► inadvertently implementing about 2/3 of

00:28:24 ◼   ► the stuff I needed to do so it's it's

00:28:27 ◼   ► not a huge deal for me but this this is

00:28:30 ◼   ► a huge deal for lots of for pretty much

00:28:32 ◼   ► anybody who has runs any kind of web

00:28:35 ◼   ► service or app that collects data and

00:28:38 ◼   ► and it's not because it isn't just you

00:28:40 ◼   ► know Casey you said like data that

00:28:41 ◼   ► people enter that's not necessarily the

00:28:44 ◼   ► limit it's just data that you collect

00:28:47 ◼   ► and store about people so it's or

00:28:49 ◼   ► analyze about

00:28:50 ◼   ► people like if you don't support like I

00:28:52 ◼   ► think if you analyze it anyway it's

00:28:54 ◼   ► complicated I suggest anybody who who

00:28:58 ◼   ► runs a web service or an app that is

00:29:00 ◼   ► responsible for it I I strongly suggest

00:29:03 ◼   ► you look into gdpr

00:29:04 ◼   ► now like very very very quickly because

00:29:08 ◼   ► there are a lot of ramifications it's

00:29:10 ◼   ► pretty cool it's pretty big it's not it

00:29:12 ◼   ► does not just apply to European

00:29:14 ◼   ► companies because it applies to any

00:29:16 ◼   ► company worldwide that stores data about

00:29:19 ◼   ► European users or European citizens

00:29:22 ◼   ► which is pretty much every web service

00:29:24 ◼   ► unless you block Europe for some dumb

00:29:26 ◼   ► reason but this it's gonna apply to

00:29:28 ◼   ► pretty much everybody and so that's this

00:29:30 ◼   ► is like it's way more it's way stronger

00:29:32 ◼   ► than that cookie law because the cookie

00:29:34 ◼   ► law I think only basically applied or at

00:29:36 ◼   ► least was ever enforced for European

00:29:38 ◼   ► countries if it was enforced anywhere

00:29:40 ◼   ► ever but but it would you know only

00:29:42 ◼   ► European websites would display those

00:29:44 ◼   ► cookie warnings but this is way bigger

00:29:45 ◼   ► than that

00:29:46 ◼   ► and and this this will affect tech stuff

00:29:49 ◼   ► worldwide and you know in the context of

00:29:52 ◼   ► a lot of the stuff going on recently

00:29:53 ◼   ► with with tech stuff especially like

00:29:55 ◼   ► this horrible Facebook Cambridge

00:29:57 ◼   ► analytics you know horrible scandal BS

00:30:00 ◼   ► them I mean look Facebook's a horrible

00:30:01 ◼   ► company I don't know yeah it's like not

00:30:05 ◼   ► a lot of this is new or shocking to me

00:30:07 ◼   ► it's just really horrible and sad and

00:30:10 ◼   ► just disgusting but anyway this caught

00:30:13 ◼   ► this law will have a pretty big impact

00:30:16 ◼   ► on a lot of the worst stuff about the

00:30:20 ◼   ► web and it's probably gonna be a pretty

00:30:22 ◼   ► good positive impact it's probably well

00:30:24 ◼   ► not good for them but but screw them

00:30:27 ◼   ► it's probably gonna have a really good

00:30:29 ◼   ► impact for you know people who respect

00:30:32 ◼   ► their users and those users who want to

00:30:35 ◼   ► be respected so it's it's it's gonna be

00:30:37 ◼   ► a good thing

00:30:38 ◼   ► I wish there were more resources online

00:30:42 ◼   ► so far about you know how to comply

00:30:44 ◼   ► without having to like higher GDP our

00:30:46 ◼   ► compliance specialist too you know for a

00:30:49 ◼   ► lot of money that you probably can't get

00:30:50 ◼   ► in late April to you know to help you

00:30:53 ◼   ► out but it it's going to change a lot of

00:30:57 ◼   ► things if it's enforced and the the EU

00:31:00 ◼   ► is you know usually pretty good at like

00:31:02 ◼   ► you know like when they when they pass

00:31:03 ◼   ► consumer protection regulations

00:31:04 ◼   ► they tend to enforce them so the this

00:31:07 ◼   ► this should be interesting it's probably

00:31:09 ◼   ► gonna be a really big deal and it's

00:31:11 ◼   ► gonna be a a slight pain in the butt to

00:31:15 ◼   ► get some of like the you know like the

00:31:16 ◼   ► boilerplate stuff but it's all like from

00:31:19 ◼   ► what I've seen so far most of its pretty

00:31:20 ◼   ► common-sense stuff it's gonna be a pain

00:31:22 ◼   ► for bigger companies I think but but for

00:31:24 ◼   ► for small companies it seems like it's

00:31:27 ◼   ► actually not that big of a deal

00:31:28 ◼   ► cool I mean it's intense but it's for

00:31:32 ◼   ► the best

00:31:33 ◼   ► Nick temp Ellis writes in to give you an

00:31:36 ◼   ► example of the teeth of this law this is

00:31:38 ◼   ► still the GDP are for the Cambridge

00:31:42 ◼   ► analytical breech Facebook would be

00:31:43 ◼   ► fined up to eight hundred and thirteen

00:31:46 ◼   ► million dollars just for not notifying

00:31:49 ◼   ► its users so like we were saying oh boy

00:31:52 ◼   ► this is the real deal yeah because

00:31:54 ◼   ► there's also provisions about you know

00:31:56 ◼   ► what like first of all has security

00:31:58 ◼   ► measures that you you know security

00:31:59 ◼   ► level you know responsibility that you

00:32:01 ◼   ► have to maintain to protect the user

00:32:03 ◼   ► data you have to like keep logs of who

00:32:05 ◼   ► accesses the user data in your company

00:32:07 ◼   ► so like you know you can't say oh we

00:32:09 ◼   ► didn't know it was some in some interim

00:32:11 ◼   ► was copying all the files like you have

00:32:12 ◼   ► to keep logs and key bought its their

00:32:14 ◼   ► stuff about that their stuff about you

00:32:16 ◼   ► know if you have a data breach how you

00:32:18 ◼   ► have to notify people you know stuff

00:32:20 ◼   ► like that what you have to do so there's

00:32:22 ◼   ► there's a it's it's very wide reaching

00:32:25 ◼   ► it's a very very big policy change that

00:32:30 ◼   ► is seemingly mostly or entirely like

00:32:34 ◼   ► pretty good common-sense stuff it's like

00:32:35 ◼   ► if if you think like how should things

00:32:38 ◼   ► be with regard to safekeeping and

00:32:41 ◼   ► collecting personal data like most of

00:32:43 ◼   ► it's pretty common-sense stuff so again

00:32:45 ◼   ► I I think this is gonna be potentially a

00:32:47 ◼   ► very big thing yeah great continuing on

00:32:51 ◼   ► AWACS writes a key part of GDP are is

00:32:53 ◼   ► that the company collecting the personal

00:32:55 ◼   ► data is directly responsible for any

00:32:57 ◼   ► leak or misuse it can't shift the blame

00:32:59 ◼   ► to a contractor partner a third party

00:33:01 ◼   ► and we see that a lot in the US where oh

00:33:03 ◼   ► there was this big leak actually Apple

00:33:05 ◼   ► just recently I was a month or two ago

00:33:07 ◼   ► had what was it it was like the

00:33:10 ◼   ► bootloader for an old version of iOS or

00:33:12 ◼   ► something like that I'm sure I have the

00:33:13 ◼   ► details slightly wrong yeah it was the

00:33:14 ◼   ► source code - yeah the source code -

00:33:16 ◼   ► like I boot whatever

00:33:17 ◼   ► I guess I guess the bootloader I don't

00:33:19 ◼   ► actually know that much about iOS

00:33:20 ◼   ► internals but yeah the source code to I

00:33:22 ◼   ► boot like an old version of it from a

00:33:25 ◼   ► few years back leaked and they said that

00:33:27 ◼   ► was apparently like an intern had copied

00:33:29 ◼   ► the entire source tree and taken it

00:33:31 ◼   ► right so hey waxes point here is that

00:33:34 ◼   ► you can't just pass the buck and be like

00:33:35 ◼   ► Oh Joe schmo's consulting firm is the

00:33:37 ◼   ► reason that this all leaked go talk to

00:33:39 ◼   ► them it's still your problem if you are

00:33:42 ◼   ► that's an interesting theory I'm not

00:33:44 ◼   ► sure how well that law works in in the

00:33:47 ◼   ► American legal system though because you

00:33:49 ◼   ► know that any company the size of Apple

00:33:51 ◼   ► if they contract any other company that

00:33:53 ◼   ► basically says oh and by the way if the

00:33:55 ◼   ► work you do for us causes us to get sued

00:33:57 ◼   ► you agree to pay all damages you can't

00:33:58 ◼   ► get blood from a stone but at the very

00:34:00 ◼   ► least you know Apple can't shift the

00:34:04 ◼   ► blame to the third party but it can

00:34:05 ◼   ► shift all of the penalties to the third

00:34:08 ◼   ► party until the third party disappears

00:34:09 ◼   ► and basically until they get run out of

00:34:10 ◼   ► money which may happen pretty quickly

00:34:12 ◼   ► but that's generally how big companies

00:34:15 ◼   ► protect themselves is that if there's

00:34:17 ◼   ► some law that makes Apple liable they

00:34:19 ◼   ► shift as much of that liability as

00:34:21 ◼   ► possible to the small contractor company

00:34:22 ◼   ► and then they just get whatever is left

00:34:24 ◼   ► over on top of them right now finally

00:34:28 ◼   ► Michael Saji writes gdpr is also

00:34:30 ◼   ► incredibly technology agnostic and that

00:34:32 ◼   ► it applies to everything everywhere and

00:34:34 ◼   ► it's conceived of as a regulation that

00:34:35 ◼   ► nobody will ever be able to comply with

00:34:36 ◼   ► I can't state whether or not that's true

00:34:39 ◼   ► or false but that was their particular

00:34:41 ◼   ► opinion so that's another view of like

00:34:43 ◼   ► sort of wide-reaching

00:34:46 ◼   ► regulation that it starts to seem like

00:34:49 ◼   ► well this is so big how could you ever

00:34:51 ◼   ► comply with it cuz it's so vague and so

00:34:53 ◼   ► far-reaching that like a motivated

00:34:56 ◼   ► enforcer could find literally any

00:34:58 ◼   ► company not in compliance of some

00:35:01 ◼   ► portion of it right because it tries to

00:35:03 ◼   ► be so it tries to not fall into the trap

00:35:06 ◼   ► of the cookie law or if I want to the

00:35:08 ◼   ► trap of the interpretation of the cookie

00:35:10 ◼   ► law anyway where it seems narrowly

00:35:12 ◼   ► defined and it's just an annoyed you get

00:35:14 ◼   ► all the the negatives the annoyance and

00:35:15 ◼   ► you don't actually get any the benefits

00:35:17 ◼   ► because everything else you can you know

00:35:18 ◼   ► skirt around it as technology evolves

00:35:20 ◼   ► and this tries to be so broad and so

00:35:21 ◼   ► far-reaching and apply to everything you

00:35:23 ◼   ► say and do and it's so hard to comply

00:35:25 ◼   ► with it's just like how how can I ever

00:35:27 ◼   ► comply with the break there's just too

00:35:29 ◼   ► many regulations

00:35:30 ◼   ► but there are industries that are like

00:35:34 ◼   ► that already that even in the u.s. that

00:35:37 ◼   ► we you know we managed to survive so

00:35:38 ◼   ► healthcare is one with as a bunch of

00:35:40 ◼   ► laws related to health care and

00:35:42 ◼   ► protection of information you know like

00:35:43 ◼   ► all right you know finance you got PCI 4

00:35:46 ◼   ► for finance for basic you know credit

00:35:47 ◼   ► card processing stuff you've got HIPAA

00:35:49 ◼   ► for health information and other

00:35:52 ◼   ► personally identifiable information and

00:35:54 ◼   ► stuff like that and those are similarly

00:35:57 ◼   ► weirdly acronym fairly wide reaching

00:36:01 ◼   ► regulations that I think you could find

00:36:04 ◼   ► any company out of compliance with like

00:36:07 ◼   ► HIPAA is very very broad and even a very

00:36:11 ◼   ► you know diligent company trying to find

00:36:14 ◼   ► to follow all the rules inevitably

00:36:16 ◼   ► there's some place where there's some

00:36:18 ◼   ► kind of a breach the purpose of these

00:36:21 ◼   ► laws is not to say everyone is going to

00:36:25 ◼   ► be 100% in compliance otherwise the law

00:36:27 ◼   ► is useless if people are even 50% in

00:36:30 ◼   ► compliance it's so much better than the

00:36:32 ◼   ► status quo and that the law has to be

00:36:35 ◼   ► sort of enforced responsibly where I

00:36:38 ◼   ► mean it's kind of like I think it's a

00:36:41 ◼   ► terrible analogy for lots of reasons but

00:36:42 ◼   ► it something that people will be

00:36:43 ◼   ► familiar with speed limits on American

00:36:45 ◼   ► roads anyway everyone is breaking the

00:36:46 ◼   ► speed limit all the time but through

00:36:48 ◼   ► selective enforcement the speed limit

00:36:52 ◼   ► allows the police to pull over someone

00:36:55 ◼   ► who is really driving dangerously at a

00:36:57 ◼   ► very high speed that's you know not safe

00:36:59 ◼   ► for conditions while letting all the

00:37:01 ◼   ► people who are five miles an hour over

00:37:02 ◼   ► the limit on the highway sale by in some

00:37:05 ◼   ► ways that is like giving too much power

00:37:06 ◼   ► to the enforcers that basically everyone

00:37:09 ◼   ► is not in compliance all the time so you

00:37:10 ◼   ► can arrest anybody but the reason it's a

00:37:14 ◼   ► bad analogy is because these I think we

00:37:17 ◼   ► would agree that some data protection is

00:37:19 ◼   ► good for you know we want we want our

00:37:22 ◼   ► data to be protected in some way we

00:37:24 ◼   ► don't want companies to be able to do

00:37:25 ◼   ► whatever they want with it so we will

00:37:28 ◼   ► take any amount and improvement over the

00:37:30 ◼   ► status quo even if it means that a ill

00:37:34 ◼   ► motivated enforcer of this law could

00:37:37 ◼   ► punitive lien for us pretty much any

00:37:39 ◼   ► enforce these guidelines on any company

00:37:42 ◼   ► and say oh you're you've missed

00:37:43 ◼   ► in this one little corner or whatever so

00:37:45 ◼   ► I don't think it's ideal but I think you

00:37:48 ◼   ► know again with HIPPA health care

00:37:51 ◼   ► companies are not going out of business

00:37:52 ◼   ► because they're zealous HIPAA

00:37:54 ◼   ► enforcement by a giant fleet of you know

00:37:56 ◼   ► government officers wandering over all

00:37:59 ◼   ► the businesses in the world it's just

00:38:01 ◼   ► not how it works even just they're

00:38:02 ◼   ► outnumbered for one thing like there's

00:38:04 ◼   ► more companies and there are people

00:38:05 ◼   ► going around to check for HIPAA

00:38:06 ◼   ► compliance right it's more like when

00:38:07 ◼   ► your company is already doing enough

00:38:10 ◼   ► terrible things to get the attention of

00:38:13 ◼   ► law enforcement that's when this stuff

00:38:16 ◼   ► come back comes back to bite you and I

00:38:18 ◼   ► know I'm gonna say that's a good thing

00:38:22 ◼   ► because again I think it's open for

00:38:23 ◼   ► abuse but it's better than the status

00:38:25 ◼   ► quo where you can do whatever you want

00:38:26 ◼   ► and keep it secret and nothing ever

00:38:27 ◼   ► happens to you we are sponsored this

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00:40:15 ◼   ► Squarespace alright so we have good news

00:40:23 ◼   ► for Marco we have a solution for your

00:40:26 ◼   ► keyboard woes you can you can quit

00:40:29 ◼   ► whining and complaining Marco because

00:40:31 ◼   ► adolescent patented Apple's patented a

00:40:34 ◼   ► scream based MacBook keyboard that will

00:40:39 ◼   ► feel like it's real check that out how

00:40:43 ◼   ► excited are you my friend try to contain

00:40:45 ◼   ► your excitement and keep it professional

00:40:47 ◼   ► if you please this is this is my

00:40:48 ◼   ► excitement you know you know what Apple

00:40:50 ◼   ► also thinks they've released is a

00:40:52 ◼   ► keyboard that works and is good then

00:40:54 ◼   ► they see they think that they think this

00:40:56 ◼   ► will feel real they just like they think

00:40:58 ◼   ► the neck Book Pro is from 2016 is

00:41:01 ◼   ► awesome well I mean like this this is

00:41:04 ◼   ► definitely reads to me as one of those

00:41:06 ◼   ► patents before you patent every idea you

00:41:09 ◼   ► have yeah whether you whether you've

00:41:10 ◼   ► gotten it to work or not because our

00:41:13 ◼   ► patent system is dumb and this is what

00:41:15 ◼   ► you're forced to do with our dumb patent

00:41:16 ◼   ► system and so when I look at patents I'm

00:41:19 ◼   ► putting them into the bins of that's the

00:41:22 ◼   ► thing that could conceivably ship

00:41:25 ◼   ► because I think they could have actually

00:41:26 ◼   ► figured out a way to make that and the

00:41:29 ◼   ► other bin is that's an idea that someone

00:41:31 ◼   ► had some time that they probably never

00:41:34 ◼   ► got to work but that they patented

00:41:35 ◼   ► anyway because you have to patent

00:41:37 ◼   ► everything these patents are done and

00:41:38 ◼   ► this definitely falls into the second

00:41:40 ◼   ► bit where I you know as we've discussed

00:41:42 ◼   ► before

00:41:43 ◼   ► Apple has on-screen keyboards and

00:41:46 ◼   ► considering future on-screen keyboards

00:41:49 ◼   ► is an obvious thing to do right

00:41:51 ◼   ► especially for devices like iPads where

00:41:53 ◼   ► you want the keyboard to be small and

00:41:54 ◼   ► imagine if when you're not using a

00:41:56 ◼   ► keyboard you repurpose that as a second

00:41:58 ◼   ► screen it's an obvious thing that they

00:41:59 ◼   ► should be investigating and of course

00:42:03 ◼   ► there's downsides on-screen keyboard so

00:42:04 ◼   ► you think they would investigate how can

00:42:06 ◼   ► we make on-screen keyboards less crappy

00:42:08 ◼   ► and here's a patent describing a couple

00:42:10 ◼   ► of ways and I was amazed like since

00:42:12 ◼   ► patents since you don't actually have to

00:42:13 ◼   ► have like a working version of anything

00:42:15 ◼   ► or understand how you're gonna

00:42:16 ◼   ► manufacture this is mostly just an idea

00:42:18 ◼   ► which so I patented um I I was surprised

00:42:23 ◼   ► by how unappealing I found the ideas in

00:42:27 ◼   ► this patent because normally you make

00:42:28 ◼   ► the ideas like imagine if there was a

00:42:29 ◼   ► keyboard that did this and that and the

00:42:31 ◼   ► other thing like wow that would be cool

00:42:32 ◼   ► too bad we have no idea how to do that

00:42:33 ◼   ► huh anyway all the ideas this one

00:42:36 ◼   ► sounded awful to me like even if you

00:42:37 ◼   ► could good so the idea is it's a picture

00:42:41 ◼   ► of a keyboard but we all know the type

00:42:42 ◼   ► you've got a picture of a keyboard is

00:42:43 ◼   ► great cuz you can't feel the keys and

00:42:45 ◼   ► you can't rest your fingers on the keys

00:42:46 ◼   ► like you can't keep are like we all know

00:42:48 ◼   ► what the disadvantage we all have

00:42:49 ◼   ► on-screen keyboards especially on iPads

00:42:51 ◼   ► they're disadvantages them so how do we

00:42:53 ◼   ► overcome those disadvantages and this

00:42:56 ◼   ► patent has a couple of ways one way is

00:42:59 ◼   ► that the screen would actually smush you

00:43:00 ◼   ► in when you press it to let you know

00:43:02 ◼   ► when you've hit something and then we

00:43:03 ◼   ► give you feedback that feels like a

00:43:04 ◼   ► button doesn't it I cannot imagine a

00:43:07 ◼   ► screen that I can smush in with my

00:43:09 ◼   ► finger and it pushes back on me a little

00:43:11 ◼   ► bit feeling like a button it would feel

00:43:13 ◼   ► like a screen that's too much is it a

00:43:14 ◼   ► little bit well to be fair I mean that's

00:43:16 ◼   ► what the trackpad buttons do but it

00:43:18 ◼   ► doesn't deform underneath your fingertip

00:43:20 ◼   ► it deforms across the entire axis like

00:43:22 ◼   ► if you look at the pictures this is the

00:43:24 ◼   ► idea of like you are pressing I and you

00:43:26 ◼   ► don't have to imagine how this would be

00:43:27 ◼   ► because just think back to your palm

00:43:29 ◼   ► devices that you all had these are all

00:43:30 ◼   ► old like me they did not have capacitive

00:43:33 ◼   ► touchscreens they had pressure-sensitive

00:43:35 ◼   ► touchscreens which meant that you would

00:43:37 ◼   ► have to squish the screen in with your

00:43:39 ◼   ► finger or your fingernail or a stylus to

00:43:42 ◼   ► cause it to register any kind of input

00:43:45 ◼   ► so the screen would smoosh in just at

00:43:48 ◼   ► the point of contact so if you pressed

00:43:49 ◼   ► with the plastic stylus it would make it

00:43:51 ◼   ► a little dimple there if you press with

00:43:52 ◼   ► your finger would make a little you know

00:43:53 ◼   ► it felt nothing like a button it did

00:43:55 ◼   ► this question very much this seems like

00:43:57 ◼   ► an exaggerated version of that and this

00:43:59 ◼   ► all in theory this would also solve the

00:44:01 ◼   ► problem of oh I can't rest my fingers on

00:44:02 ◼   ► the home keys because if you rest your

00:44:04 ◼   ► fingers all of a sudden you're typing

00:44:05 ◼   ► it's like well now you're not typing on

00:44:06 ◼   ► this keyboard you're only typing when

00:44:08 ◼   ► you smush which talked about an

00:44:09 ◼   ► unsatisfying like if you don't like the

00:44:11 ◼   ► the low travel like buttons on the the

00:44:14 ◼   ► current Apple laptop keyboards imagining

00:44:18 ◼   ► having some kind of squishy membrane

00:44:20 ◼   ► I think your little grubby fingertips

00:44:22 ◼   ► into I don't know really hold up and the

00:44:25 ◼   ► second one is you can't feel the edges

00:44:26 ◼   ► of the keys when everything's flat one

00:44:28 ◼   ► way to get around that is to have the

00:44:30 ◼   ► screen bulge out around the key cap so

00:44:32 ◼   ► it's like this lumpy island of mentos or

00:44:35 ◼   ► something hey lumpy little squishy I was

00:44:41 ◼   ► gonna say pustules but stress bumps

00:44:45 ◼   ► let's go with that we're gonna go Kerri

00:44:47 ◼   ► yeah is that I don't even know stress

00:44:50 ◼   ► man is that move on back to work

00:44:52 ◼   ► probably anyway one of them early man

00:44:55 ◼   ► shows that wouldn't feel too good either

00:44:57 ◼   ► another strategy they have is use I

00:44:59 ◼   ► think it's a electrostatic or something

00:45:01 ◼   ► use use some kind of electrostatic

00:45:04 ◼   ► charge to make it to make you be able to

00:45:06 ◼   ► feel the edges because there's a

00:45:08 ◼   ► different sensation in your fingers as

00:45:09 ◼   ► you glide across the keys and that I

00:45:13 ◼   ► don't want any kind of tingly

00:45:16 ◼   ► electrostatic anything telling me where

00:45:18 ◼   ► the edges of anything are on a screen so

00:45:21 ◼   ► I think this is a patent full of bad

00:45:23 ◼   ► ideas that I hope they never make and

00:45:25 ◼   ► honestly if you if you gave me like you

00:45:29 ◼   ► know you know ILM and a movie and said

00:45:33 ◼   ► make any kind of futuristic looking

00:45:35 ◼   ► keyboard input that you want for a movie

00:45:39 ◼   ► thing like the only thing that occurs to

00:45:43 ◼   ► me that would be acceptable would be

00:45:45 ◼   ► that the screen is made up of like

00:45:46 ◼   ► little nano machines that rearrange

00:45:48 ◼   ► themselves to become essentially a

00:45:49 ◼   ► mechanical keyboard when you want to use

00:45:51 ◼   ► a mechanical keyboard and then when you

00:45:52 ◼   ► don't want to use it the little nano

00:45:53 ◼   ► machines rearrange themselves to become

00:45:54 ◼   ► a screen because if you're going to

00:45:57 ◼   ► stupidly confine yourself to keyboard

00:45:59 ◼   ► input as your futuristic way of getting

00:46:01 ◼   ► text into a computer pressing a button

00:46:05 ◼   ► with your fingers is a really good

00:46:07 ◼   ► solution and so I would have to have the

00:46:10 ◼   ► screen change into an actual button like

00:46:12 ◼   ► a thing that moves up and down and has

00:46:14 ◼   ► edges and then have it change back into

00:46:16 ◼   ► a screen that's it like I don't have any

00:46:17 ◼   ► better ideas on unlimited technology

00:46:20 ◼   ► obviously the better idea is not to type

00:46:22 ◼   ► right not to do anything like that I was

00:46:24 ◼   ► cracks me up about a anime series that

00:46:26 ◼   ► neither one of you that's heard of that

00:46:28 ◼   ► I enjoy ghost in the shell' was a movie

00:46:30 ◼   ► and there's a television series and

00:46:32 ◼   ► other spin-offs from it

00:46:33 ◼   ► and one of the signature visual flares

00:46:36 ◼   ► is they have these you know sort of

00:46:37 ◼   ► cyborg people or robot people sitting in

00:46:41 ◼   ► front of computer terminals and because

00:46:43 ◼   ► they're not regular people like you know

00:46:45 ◼   ► their hands are all robotic hands and

00:46:47 ◼   ► they look like normal hands but then

00:46:48 ◼   ► they put their hands over the keyboard

00:46:49 ◼   ► but now since they're robots their hands

00:46:51 ◼   ► kind of like open up and fold out and

00:46:53 ◼   ► explode and these huge tentacles come

00:46:55 ◼   ► out of them where their fingers were and

00:46:56 ◼   ► those tentacles fly over the key

00:46:58 ◼   ► services typing faster than any human

00:47:01 ◼   ► can type across this giant keypad right

00:47:03 ◼   ► like that's their you know superpower

00:47:05 ◼   ► it's like a human can only type this

00:47:06 ◼   ► fast but they're little meat fingers but

00:47:07 ◼   ► look at the these ghost in the shell'

00:47:09 ◼   ► cyborg machines they could type much

00:47:10 ◼   ► faster because they have all these metal

00:47:11 ◼   ► tendrils that go out all over the

00:47:13 ◼   ► keyboard it's like if you're a cyborg

00:47:14 ◼   ► just plug into the rs-232 port for

00:47:17 ◼   ► crying out typing keys on the keyboard

00:47:21 ◼   ► like this this is a control room

00:47:22 ◼   ► designed for these robot cyborgs

00:47:24 ◼   ► thingies they can just connect with a

00:47:26 ◼   ► serial cable they don't need to press

00:47:28 ◼   ► buttons anyway I'm digressing but yeah

00:47:31 ◼   ► so this patent does not describe a

00:47:33 ◼   ► product I would like to use and it does

00:47:35 ◼   ► not describe a product I think anyone

00:47:36 ◼   ► would like to use but it does show that

00:47:38 ◼   ► Apple continues to investigate ways to

00:47:40 ◼   ► make to be able to have screen when you

00:47:43 ◼   ► want a screen and keyboard when you want

00:47:44 ◼   ► a keyboard there is one good idea in

00:47:47 ◼   ► this patent they fixed the arrow keys

00:47:51 ◼   ► they have the correct arrow key layout

00:47:54 ◼   ► in the patent illustration yeah but if

00:47:57 ◼   ► you get that layout you have to stand up

00:47:59 ◼   ► out of your seat and say McDonald's I

00:48:01 ◼   ► get the reference no I mean this is like

00:48:04 ◼   ► I just this is potentially cool down the

00:48:08 ◼   ► road but like I think a concern that I

00:48:10 ◼   ► have here again this is not gonna be a

00:48:13 ◼   ► half hour rant a concern I have here is

00:48:15 ◼   ► like what if what if Apple looks at the

00:48:18 ◼   ► current problems of the keyboards in the

00:48:19 ◼   ► laptops and instead of saying wow we

00:48:24 ◼   ► need to make more reliable key switches

00:48:25 ◼   ► what if they're like you know there's a

00:48:27 ◼   ► problem laptop keyboards are unreliable

00:48:29 ◼   ► how do we get rid of the left key like

00:48:32 ◼   ► because like this is a really really

00:48:35 ◼   ► complicated solution to a problem that

00:48:38 ◼   ► doesn't need to exist and we already

00:48:41 ◼   ► have way simpler cheaper more robust

00:48:45 ◼   ► solutions already existing in the world

00:48:47 ◼   ► for quite some time they're called

00:48:49 ◼   ► buttons and they're fine like a keyboard

00:48:52 ◼   ► with key switches has existed for quite

00:48:55 ◼   ► some time and they're wonderful they're

00:48:57 ◼   ► proven they're durable they're

00:48:59 ◼   ► affordable they're repairable it's

00:49:02 ◼   ► wonderful it's cool that somebody is

00:49:05 ◼   ► filing patents and doing research in

00:49:07 ◼   ► these crazy directions I just really

00:49:09 ◼   ► hope that that's just for a like you

00:49:11 ◼   ► know files many patents as possible

00:49:12 ◼   ► purposes not actual future product

00:49:15 ◼   ► directions because the problem they're

00:49:17 ◼   ► solving is entirely self created and

00:49:20 ◼   ► optional it's not cool that the farming

00:49:23 ◼   ► patents pending suck but we just saw a

00:49:25 ◼   ► patent for the four key switches last

00:49:27 ◼   ► show right so they are investigating

00:49:28 ◼   ► that but I think I think it actually is

00:49:30 ◼   ► important to investigate ways to make

00:49:33 ◼   ► on-screen keyboards better because like

00:49:37 ◼   ► yes it's bad if they think this is a

00:49:39 ◼   ► replacement for keyboards but we already

00:49:41 ◼   ► have on-screen keyboards I would like

00:49:43 ◼   ► those on-screen keyboards to be better

00:49:45 ◼   ► and I also think replacing those flat

00:49:49 ◼   ► smart keyboard things on iPads with

00:49:52 ◼   ► thinner lighter things that can double

00:49:55 ◼   ► as a second screen when they're not a

00:49:57 ◼   ► keyboard would give everybody the multi

00:49:59 ◼   ► pad lifestyle all right and you know I

00:50:01 ◼   ► think that's worth pursuing if you can

00:50:04 ◼   ► figure out a way to make a combo

00:50:07 ◼   ► keyboard screen that is an OK screen and

00:50:12 ◼   ► a passable keyboard that's worth

00:50:14 ◼   ► investigating not as a replacement for

00:50:16 ◼   ► your laptops unless it is really

00:50:18 ◼   ► fantastic but just as a potential

00:50:20 ◼   ► accessory I know that said this

00:50:23 ◼   ► particular patent doesn't paint anything

00:50:25 ◼   ► that I find compelling like but even if

00:50:28 ◼   ► they could build everything this exactly

00:50:30 ◼   ► where they said I don't think it would

00:50:32 ◼   ► be a satisfying keyboard in fact I think

00:50:34 ◼   ► it might even be less satisfying than

00:50:36 ◼   ► just a picture of a keyboard on a screen

00:50:37 ◼   ► that we have now but I do think Apple

00:50:40 ◼   ► should be investigating this because

00:50:41 ◼   ► they do have a lot of device to the

00:50:42 ◼   ► screens they already have on-screen

00:50:43 ◼   ► keyboard so yes of course they should be

00:50:45 ◼   ► investigating ways to make them better

00:50:46 ◼   ► and every way they investigate whether

00:50:48 ◼   ► turns out to be a turkey or not they're

00:50:50 ◼   ► gonna patent it by by the way let's

00:50:52 ◼   ► appreciate all the ways that patent

00:50:54 ◼   ► diagrams are ridiculous there's of

00:50:56 ◼   ► course the classic patent hands where

00:50:57 ◼   ► anytime you see a hand in a patent it

00:50:59 ◼   ► looks in human and weird they do pretty

00:51:00 ◼   ► good these fingers look kind of like

00:51:02 ◼   ► finger so I'm proud of them there but

00:51:04 ◼   ► then the keyboard control isn't next to

00:51:06 ◼   ► the space bar what the hell like you

00:51:08 ◼   ► have a keyboard right in front you

00:51:09 ◼   ► probably when you're making this diagram

00:51:10 ◼   ► like just look down control isn't next

00:51:12 ◼   ► to the keyboard and they didn't label

00:51:13 ◼   ► all the modifiers anyway they just

00:51:14 ◼   ► labeled some of them I'm gonna label

00:51:16 ◼   ► control and you know what controls next

00:51:18 ◼   ► to the space bar right on the Mac okay

00:51:19 ◼   ► let's do that

00:51:20 ◼   ► nope Oh John oh my word

00:51:25 ◼   ► speaking of Apple making things

00:51:26 ◼   ► apparently they're making their own

00:51:28 ◼   ► displays so we got word over the last

00:51:32 ◼   ► few days that Apple is trying to do

00:51:35 ◼   ► micro LED which is I guess a also

00:51:38 ◼   ► organic but different than OLED display

00:51:42 ◼   ► technology and apparently somewhere in

00:51:44 ◼   ► California and in in cahoots with

00:51:47 ◼   ► somewhere in Taiwan if I recall

00:51:49 ◼   ► correctly they are trying to in-house

00:51:52 ◼   ► develop a brand new display technology

00:51:54 ◼   ► and the theory goes that they will

00:51:56 ◼   ► figure out how to create it figure out

00:51:58 ◼   ► how to manufacture it and then throw it

00:52:00 ◼   ► over the wall to some other company like

00:52:02 ◼   ► Samsung or something or perhaps Foxconn

00:52:04 ◼   ► to actually build these in volumes so

00:52:07 ◼   ► they're not getting into the

00:52:08 ◼   ► manufacturing business but they are

00:52:10 ◼   ► getting deeper into the creation of

00:52:12 ◼   ► hardware specifically displays business

00:52:14 ◼   ► and in a move that surprises pretty much

00:52:17 ◼   ► nobody I think this is a good idea I

00:52:20 ◼   ► like the sound of this I don't

00:52:22 ◼   ► personally have too much more to say

00:52:24 ◼   ► about it but I'm assuming one of you do

00:52:25 ◼   ► so Marco thoughts it's I think it's a

00:52:28 ◼   ► good idea for looking into this it you

00:52:31 ◼   ► know the the screen is such a critical

00:52:33 ◼   ► part of their of all of their products

00:52:36 ◼   ► really exactly looks like the home pod

00:52:37 ◼   ► in the iPod shuffle tomatoes anymore the

00:52:41 ◼   ► screen is so important and especially

00:52:43 ◼   ► like with with modern high end OLED

00:52:47 ◼   ► screens that's every Apple watch and the

00:52:49 ◼   ► iPhone 10 and every touch bar and

00:52:51 ◼   ► presumably more products you know as

00:52:54 ◼   ► time goes on because OLED is pretty

00:52:55 ◼   ► awesome

00:52:56 ◼   ► the problem is that if there aren't that

00:52:58 ◼   ► many OLED manufacturers it's pretty much

00:53:00 ◼   ► like Samsung and LG and LG

00:53:03 ◼   ► seems to do really well in TV o LEDs but

00:53:06 ◼   ► seems to do pretty poorly in like

00:53:09 ◼   ► computer and phone displays now

00:53:12 ◼   ► Apple has been tied to basically LG and

00:53:15 ◼   ► Samsung for LCD displays for years like

00:53:19 ◼   ► I remember like like my my 2012 retina

00:53:21 ◼   ► MacBook Pro like when I when I made when

00:53:23 ◼   ► I had my image retention issue and I

00:53:24 ◼   ► made that that like waffle page

00:53:26 ◼   ► I had the LG panel and the LG panel was

00:53:29 ◼   ► the one that had all the image retention

00:53:30 ◼   ► the Samsung panel didn't like it was

00:53:31 ◼   ► that kind of thing like you know so like

00:53:33 ◼   ► they've had like this like kind of two

00:53:35 ◼   ► supplier thing for a while with OLED for

00:53:38 ◼   ► the phone it's an incredibly important

00:53:40 ◼   ► component like like that OLED panel is

00:53:42 ◼   ► the iPhone 10 like that it's such an

00:53:44 ◼   ► important component it probably is a

00:53:46 ◼   ► pretty large price component like

00:53:49 ◼   ► compared to the other components in it

00:53:50 ◼   ► it might be the most the most part of

00:53:52 ◼   ► the whole phone so I can't imagine Apple

00:53:55 ◼   ► is that happy to rely on just one

00:53:58 ◼   ► company like those are only made by

00:54:00 ◼   ► Samsung they can currently only be made

00:54:03 ◼   ► by Samsung that's probably doesn't make

00:54:05 ◼   ► Apple feel good from like just reliance

00:54:08 ◼   ► perspective not to mention the fact that

00:54:10 ◼   ► that company is Samsung which is I'm

00:54:12 ◼   ► sure they don't love and yet they buy

00:54:14 ◼   ► like a lot of flash from Samsung and

00:54:15 ◼   ► stuff but you can also get flash from

00:54:17 ◼   ► other people if you need to no one else

00:54:19 ◼   ► can make that OLED screen that's innate

00:54:20 ◼   ► that's in the iPhone 10 in addition to

00:54:22 ◼   ► the fact that they're you know giving

00:54:23 ◼   ► tons of money to Samsung so like it does

00:54:26 ◼   ► seem like an obvious thing for Apple to

00:54:28 ◼   ► try to take display technology in house

00:54:31 ◼   ► the same way they've taken other

00:54:33 ◼   ► critical parts like the you know the

00:54:36 ◼   ► a-series system-on-a-chip and stuff like

00:54:38 ◼   ► that like that does make total sense

00:54:40 ◼   ► whether they can do it or not I have no

00:54:42 ◼   ► idea I don't know anything about this

00:54:43 ◼   ► business

00:54:43 ◼   ► it seems really ambitious like there's

00:54:46 ◼   ► probably a really good reason so far why

00:54:48 ◼   ► only Samsung can make these you know

00:54:50 ◼   ► good enough so OLED screens so you know

00:54:52 ◼   ► Apple you know going into micro LED

00:54:55 ◼   ► which I've never even heard of until

00:54:56 ◼   ► this room I didn't even know what was

00:54:59 ◼   ► maybe that's easier maybe that's you

00:55:02 ◼   ► know a thing they can do maybe they've

00:55:03 ◼   ► made some acquisitions towards that I

00:55:05 ◼   ► have no idea but it's it's a totally

00:55:09 ◼   ► like defensible and sensible thing for

00:55:11 ◼   ► them to be doing whether ever amounts to

00:55:13 ◼   ► anything who knows but it would be kind

00:55:16 ◼   ► of cool if it did because I can't

00:55:17 ◼   ► imagine that they love depending on

00:55:20 ◼   ► Samsung especially just Samsung and

00:55:22 ◼   ► instead of just instead of like having a

00:55:23 ◼   ► balance and also other things they have

00:55:26 ◼   ► taken in-house tend to be pretty awesome

00:55:29 ◼   ► like what like the Apple version of it

00:55:31 ◼   ► that comes out later you know it can't

00:55:32 ◼   ► tends to be better than the

00:55:33 ◼   ► off-the-shelf stuff at the time you know

00:55:35 ◼   ► look at what they've done with the

00:55:36 ◼   ► a-series CPUs what they're doing with

00:55:37 ◼   ► the GPUs now what they're doing with you

00:55:40 ◼   ► know with the the SSD controller in the

00:55:42 ◼   ► Mac Pro like the TE thing the wireless

00:55:45 ◼   ► Bluetooth W chips like there's there's

00:55:47 ◼   ► so many different things now that

00:55:48 ◼   ► they're doing in-house that used to be

00:55:49 ◼   ► you know third-party manufacturer

00:55:51 ◼   ► components and the Apple versions

00:55:53 ◼   ► because of the integration and the

00:55:55 ◼   ► tie-ins and the optimizations they can

00:55:56 ◼   ► do are just better so if they can do

00:55:58 ◼   ► that same thing to displays cool so this

00:56:01 ◼   ► strategy I don't know if vertically

00:56:03 ◼   ► integrated is the right word because I

00:56:05 ◼   ► never went to business school but this

00:56:06 ◼   ► this strategy of aggressively in the

00:56:10 ◼   ► whatever timco quotas owning controlling

00:56:12 ◼   ► the major technologies that make up

00:56:13 ◼   ► their products is actually more more

00:56:17 ◼   ► ambitious and more more more aggressive

00:56:21 ◼   ► than the apple of old even the apple of

00:56:26 ◼   ► apples heyday which is topic we will

00:56:28 ◼   ► continue not to get to in this program

00:56:31 ◼   ► because it used to be that it may be not

00:56:35 ◼   ► just Apple but across the entire

00:56:36 ◼   ► industry for computer makers there were

00:56:41 ◼   ► people who made computers and there were

00:56:44 ◼   ► people who made parts that go into

00:56:45 ◼   ► computers and there were a lot of parts

00:56:47 ◼   ► suppliers for almost every component

00:56:52 ◼   ► every once in a while there would be a

00:56:54 ◼   ► part supplier that has something novel

00:56:57 ◼   ► right

00:56:59 ◼   ► you know so Sony with 3.5 inch floppy

00:57:02 ◼   ► disk was it change from the other floppy

00:57:05 ◼   ► disks it's very a very Sony very Sony

00:57:07 ◼   ► type change of like we're going to

00:57:08 ◼   ► improve on this thing we have a new idea

00:57:10 ◼   ► of how floppy disks could work check

00:57:11 ◼   ► this out I'm not sure if Sony was the

00:57:13 ◼   ► maker of that thing would they but the

00:57:14 ◼   ► Sony 3.5 inch floppy drive is it just to

00:57:16 ◼   ► give an example and Sony Apple would

00:57:20 ◼   ► either know that they made it or Sony

00:57:21 ◼   ► would pitch them on making I think

00:57:22 ◼   ► there's a good story about the Macintosh

00:57:24 ◼   ► engineers hiding a Saudi engineer in a

00:57:26 ◼   ► closet not to let some higher-up know

00:57:28 ◼   ► that they were looking into getting a

00:57:29 ◼   ► 3.5 inch floppy drive because they were

00:57:31 ◼   ► still insisting that it had to use a

00:57:33 ◼   ► five and a quarter which would have been

00:57:34 ◼   ► so gross

00:57:35 ◼   ► good job closet hiding people

00:57:37 ◼   ► we'll put a link to that in the show

00:57:38 ◼   ► notes and the synergy between hey I'm a

00:57:43 ◼   ► part supplier and we have this cool idea

00:57:44 ◼   ► for the thing and hey I'm a person who

00:57:46 ◼   ► uses parts to make products maybe we can

00:57:49 ◼   ► make a novel or interesting product or

00:57:50 ◼   ► line of products out of this and it's a

00:57:52 ◼   ► good deal for you because you get to

00:57:53 ◼   ► make you whole product that's a good

00:57:54 ◼   ► deal for us cuz we came up with this

00:57:55 ◼   ► novel product and eventually everyone

00:57:57 ◼   ► can make 3.5 inch floppies because they

00:58:00 ◼   ► somehow skirted these super stupid world

00:58:01 ◼   ► of patents enough to be able to have the

00:58:04 ◼   ► part manufactured across the industry

00:58:06 ◼   ► the iPod is another example whatever

00:58:08 ◼   ► that hard drive maker was was an Itachi

00:58:09 ◼   ► or whoever came up with those really

00:58:10 ◼   ► teeny tiny hard drives the light bulb

00:58:12 ◼   ► goes off like what could we do with a

00:58:14 ◼   ► little hard drive like that it's really

00:58:15 ◼   ► cool and you get something like the iPod

00:58:16 ◼   ► right but eventually all sorts of little

00:58:20 ◼   ► hard drives are available or flash

00:58:22 ◼   ► replaces the hard drives or like there's

00:58:24 ◼   ► no sort of monopoly on one kind of thing

00:58:27 ◼   ► and so Apple in the in the days when

00:58:29 ◼   ► that was the way the industry worked was

00:58:32 ◼   ► more or less content to say we're going

00:58:34 ◼   ► to source our parts from the best parts

00:58:36 ◼   ► available who has the best screens who

00:58:38 ◼   ► has the best RAM or the you know the

00:58:40 ◼   ► best combination of you can manufacture

00:58:41 ◼   ► a lot of them it has a good price they

00:58:43 ◼   ► have good performance David Crawley

00:58:44 ◼   ► control they would shop around from the

00:58:46 ◼   ► parts suppliers and from product to

00:58:48 ◼   ► product in year to year they'd pick

00:58:50 ◼   ► different screens or different Ram or

00:58:51 ◼   ► different hard drives or different video

00:58:53 ◼   ► cards back when they weren't really

00:58:54 ◼   ► super met at Nvidia yeah like and and

00:58:57 ◼   ► that's how they built their computers

00:58:59 ◼   ► there's a bunch of companies making

00:59:01 ◼   ► parts and we will pick among them and

00:59:03 ◼   ► maybe we'll try to influence their

00:59:05 ◼   ► roadmaps and maybe once in a while

00:59:06 ◼   ► someone has a great thing we will

00:59:07 ◼   ► assemble them into a product the more

00:59:09 ◼   ► aggressive strategy is to say I see the

00:59:12 ◼   ► world the parts manufacturers out there

00:59:13 ◼   ► and they make all sorts of interesting

00:59:15 ◼   ► things and sometimes every once in a

00:59:16 ◼   ► while someone has a really cool one that

00:59:17 ◼   ► sparks our interest and we can make a

00:59:19 ◼   ► cool product at it but that's not good

00:59:21 ◼   ► enough we know exactly what we want we

00:59:25 ◼   ► want to push the envelope in a specific

00:59:26 ◼   ► direction we have an idea of how this

00:59:30 ◼   ► could be done better in service of a

00:59:33 ◼   ► kind of product or even a specific

00:59:34 ◼   ► product that we have in mind and we're

00:59:37 ◼   ► not going to try to coerce or cajole

00:59:39 ◼   ► some other parts maker into making it

00:59:41 ◼   ► and we're not going to wait around for

00:59:42 ◼   ► someone else to make it and we're not

00:59:45 ◼   ► going to buy anyone elses off-the-shelf

00:59:46 ◼   ► parts and try to cobble together stuff

00:59:48 ◼   ► off the shelf we're going to design

00:59:50 ◼   ► our own CPUs for our phones but their

00:59:52 ◼   ► own GPUs in them and our own weird you

00:59:54 ◼   ► know step counting neural network

00:59:57 ◼   ► fingerprint sensing secure Enclave

00:59:59 ◼   ► whatever like