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The Accidental Tech Podcast

269: Cooled by Jellyfish

 

01:00:00 ◼   ► they're beings for harbor today but

01:00:01 ◼   ► assuming that they are cuz this was kind

01:00:03 ◼   ► of weirdly tied to the macro and this PR

01:00:04 ◼   ► thing they should just make the kind of

01:00:07 ◼   ► computer that has the most you can

01:00:09 ◼   ► possibly have in it for this role like

01:00:12 ◼   ► for like the Mac Pro it's a tower

01:00:14 ◼   ► there's no limitations really on power

01:00:17 ◼   ► consumption or price or size so give it

01:00:22 ◼   ► the most you can get when you're making

01:00:23 ◼   ► a laptop you want to have something

01:00:25 ◼   ► that's portable presumably thin and

01:00:27 ◼   ► light if you can get it there has a good

01:00:28 ◼   ► battery life but within but other than

01:00:30 ◼   ► that make it as versatile as possible

01:00:33 ◼   ► this is an argument I always have with

01:00:34 ◼   ► people who are like well you why do you

01:00:37 ◼   ► need the SD card slot I never used mine

01:00:39 ◼   ► so I'm glad they removed it that's these

01:00:42 ◼   ► are versatile general purpose machines

01:00:44 ◼   ► they should have commented as much as

01:00:46 ◼   ► possible removing anything should not be

01:00:49 ◼   ► considered a feature except wait that's

01:00:52 ◼   ► the only thing that should be considered

01:00:54 ◼   ► a feature of removing like everything

01:00:56 ◼   ► else like these should accommodate as

01:00:58 ◼   ► much as possible so to try to pick like

01:01:02 ◼   ► a few certain narrow use cases or a few

01:01:06 ◼   ► certain industries or types of quote Pro

01:01:08 ◼   ► users which is meaningless to say like

01:01:10 ◼   ► we're gonna optimize it or we're gonna

01:01:12 ◼   ► design it to accommodate these things it

01:01:15 ◼   ► makes like a like a spiky or peaky

01:01:18 ◼   ► design instead of something that is more

01:01:20 ◼   ► versatile that can accommodate a

01:01:22 ◼   ► well-rounded group of things people

01:01:24 ◼   ► might want to do with these computers

01:01:25 ◼   ► the way to properly design computers is

01:01:27 ◼   ► to cover as much as possible not as

01:01:31 ◼   ► little as possible and I and this is

01:01:34 ◼   ► that this has been a design conflict

01:01:37 ◼   ► between me and Apple for a long time

01:01:40 ◼   ► well for recent years especially I wish

01:01:43 ◼   ► that the products we were getting out of

01:01:44 ◼   ► Apple were just more general-purpose

01:01:47 ◼   ► more versatile the 2013 Mac Pro went in

01:01:51 ◼   ► the other direction and flopped

01:01:53 ◼   ► miserably the 2013 Mac Pro is saying

01:01:56 ◼   ► let's take all the different things

01:01:57 ◼   ► people can do with the old Mac Pro

01:01:58 ◼   ► towers so many different configurations

01:02:00 ◼   ► possible for so many different kinds of

01:02:02 ◼   ► uses and priorities and budgets and

01:02:03 ◼   ► everything else and then they made this

01:02:06 ◼   ► little trashcan thing that was optimized

01:02:09 ◼   ► for like one use case and one type of

01:02:12 ◼   ► customer they replace this in

01:02:14 ◼   ► credible versatile broad-reaching

01:02:16 ◼   ► product with a very narrow one and it

01:02:19 ◼   ► flopped I can make many parallels to the

01:02:23 ◼   ► laptop lineup right now I hope that they

01:02:27 ◼   ► have learned some lessons from the 2013

01:02:30 ◼   ► Mac Pro and from the negative reactions

01:02:32 ◼   ► to 2016 MacBook Pro and I hope they're

01:02:35 ◼   ► gonna start giving us more broad

01:02:38 ◼   ► products the iMac Pro is a pretty good

01:02:41 ◼   ► start in that direction I want to see

01:02:43 ◼   ► more from the Mac Pro so it really

01:02:46 ◼   ► depends on how they're using these

01:02:47 ◼   ► people because they don't go into that

01:02:48 ◼   ► much detail I think said I didn't tell

01:02:50 ◼   ► you when they were formed they just like

01:02:51 ◼   ► oh they're right down the hall and yes

01:02:52 ◼   ► they're influencing the Mac Pro and so

01:02:54 ◼   ► on so I can think of lots of good users

01:02:56 ◼   ► these people this gets to the to my

01:02:57 ◼   ► point earlier about it's apples job to

01:03:00 ◼   ► make a good product the people they

01:03:02 ◼   ► consult aren't making the product aren't

01:03:05 ◼   ► dictating the product design like

01:03:06 ◼   ► they're just one input and you have to

01:03:08 ◼   ► know what what input do you actually

01:03:12 ◼   ► want from these people you don't want

01:03:14 ◼   ► them just to just go in there with a

01:03:15 ◼   ► blank sheet of paper and say here pros

01:03:17 ◼   ► what kind of computer would you like us

01:03:18 ◼   ► to build and they all draw a picture of

01:03:19 ◼   ► their home or car and you go great we'll

01:03:20 ◼   ► build that and then you build it as

01:03:22 ◼   ► terrible no one likes and you can't

01:03:23 ◼   ► figure out what you did wrong like an

01:03:25 ◼   ► apples not doing that I'm sure right

01:03:26 ◼   ► right you but there is valuable feedback

01:03:30 ◼   ► to be harvested from them to your point

01:03:32 ◼   ► markup to make a general-purpose

01:03:34 ◼   ► computer that that doesn't have doesn't

01:03:37 ◼   ► have stupid limits right so to give to

01:03:40 ◼   ► give some examples that might sound

01:03:41 ◼   ► silly but I think is is hopefully

01:03:43 ◼   ► exactly the kind of feedback they're

01:03:45 ◼   ► getting from these people for the Video

01:03:46 ◼   ► Editor examples I'm going to make up

01:03:47 ◼   ► stuff by video wedding cuz I don't know

01:03:48 ◼   ► anything about it right but say the

01:03:50 ◼   ► video editors say that they they never

01:03:53 ◼   ► put their computers on their desk they

01:03:54 ◼   ► always have it like underneath there in

01:03:56 ◼   ► like a some standard cabinet or Bay or

01:03:58 ◼   ► something or whatever right and for it

01:04:02 ◼   ► to be there the cords that connect from

01:04:05 ◼   ► the monitor to the computer have to be

01:04:07 ◼   ► some length and they could say the last

01:04:10 ◼   ► monitor you made the cords are never

01:04:12 ◼   ► long enough so we have to buy extenders

01:04:14 ◼   ► and extenders are flaky or the you know

01:04:17 ◼   ► the bus doesn't doesn't support cords of

01:04:19 ◼   ► that length and it's kind of annoying

01:04:20 ◼   ► and same deal with the input devices

01:04:23 ◼   ► because of the distances if you just

01:04:25 ◼   ► made all your cords like a foot longer

01:04:27 ◼   ► there would be so much less frustrating

01:04:29 ◼   ► that's valuable feedback because it's

01:04:32 ◼   ► just saying look this is how people like

01:04:33 ◼   ► to arrange their stuff it seems like a

01:04:35 ◼   ► minor issue but if we don't do this if

01:04:37 ◼   ► we make our codes like Accords the

01:04:39 ◼   ► normal length it's gonna be annoying to

01:04:42 ◼   ► these people in the same way the

01:04:43 ◼   ► five-second long Final Cut Pro Windows

01:04:44 ◼   ► it is annoying like they can get around

01:04:46 ◼   ► it the product is not dead on arrival

01:04:48 ◼   ► but it's a thing we wouldn't have

01:04:51 ◼   ► thought of have we hadn't if we hadn't

01:04:53 ◼   ► talked to real people who use them in a

01:04:54 ◼   ► certain situation and it's a thing we

01:04:57 ◼   ► can do it's not dictating the design of

01:04:59 ◼   ► the computer just make the cords a

01:05:01 ◼   ► little longer I have to think that they

01:05:02 ◼   ► had a similar type of reason for the

01:05:06 ◼   ► ridiculously long charger cord for the

01:05:07 ◼   ► the Apple watch you know the core for

01:05:11 ◼   ► that thing is like well sometimes the

01:05:12 ◼   ► outlet is like behind the headboard of

01:05:15 ◼   ► the bed in the middle and to reach the

01:05:16 ◼   ► nightstand it has to be pretty darn long

01:05:18 ◼   ► and yeah people can use an extension

01:05:19 ◼   ► cord but that's kind of annoying so

01:05:23 ◼   ► we're just gonna include a really long

01:05:25 ◼   ► cord stuff like that is exactly the kind

01:05:31 ◼   ► of hardware feedback that you can get

01:05:33 ◼   ► without saying oh whatever hardware you

01:05:37 ◼   ► need for your three specific specialties

01:05:40 ◼   ► we're just going to build something that

01:05:41 ◼   ► does that and then leave someone out in

01:05:42 ◼   ► the cold who wants to do like MRI

01:05:43 ◼   ► imaging it's like well I don't want

01:05:44 ◼   ► about any of those people want I want

01:05:46 ◼   ► something else entirely so they should

01:05:48 ◼   ► be making a general-purpose flexible

01:05:50 ◼   ► computer but if they can you know to the

01:05:53 ◼   ► the goal of accommodating more use cases

01:05:55 ◼   ► is you have to talk to all sorts of

01:05:57 ◼   ► people these people want to for longer

01:05:58 ◼   ► record these people don't want any

01:06:00 ◼   ► lights in the front or you have to be

01:06:02 ◼   ► able to disable the lights like stuff

01:06:03 ◼   ► like that but you can just do that it

01:06:05 ◼   ► when you look at the whole computer like

01:06:07 ◼   ► why are the cords so long and who cares

01:06:09 ◼   ► about turning off the lights I certainly

01:06:10 ◼   ► don't care about turning off the lights

01:06:12 ◼   ► and why does it have like slots in front

01:06:14 ◼   ► end and back or why are they a why are

01:06:15 ◼   ► they on the side instead of over here

01:06:17 ◼   ► it's like you shrug your shoulders and

01:06:19 ◼   ► say whatever it's fine for me but to

01:06:21 ◼   ► make a machine that accommodates the

01:06:23 ◼   ► most possible use cases that's

01:06:25 ◼   ► worthwhile feedback on a hardware level

01:06:27 ◼   ► you still you don't want it to be the

01:06:29 ◼   ► Homer and have everything that everybody

01:06:30 ◼   ► wants because it stops being coherent at

01:06:32 ◼   ► some point but that kind of feedback in

01:06:36 ◼   ► the feedback I mentioned before of like

01:06:37 ◼   ► please don't make something that like

01:06:41 ◼   ► is cooled by gel and magnetically

01:06:43 ◼   ► levitates and you know is a bunch of

01:06:46 ◼   ► boxes that snap together with magnets

01:06:48 ◼   ► like we don't nobody wants that like

01:06:50 ◼   ► nope I know you think it's cool but I

01:06:53 ◼   ► guess you know but I mean say we as

01:06:54 ◼   ► professionals talk to everybody talk to

01:06:56 ◼   ► the video better talk to the audio

01:06:57 ◼   ► editors talk to the scientific people

01:06:58 ◼   ► nobody wants that and and the people who

01:07:01 ◼   ► think it's cool they're not the ones

01:07:03 ◼   ► buying matter exactly otherwise we're

01:07:05 ◼   ► gonna complain the to expense and so so

01:07:08 ◼   ► I think you know that feedback is is

01:07:11 ◼   ► good to consent on the right path but

01:07:13 ◼   ► after that it's just a matter of finding

01:07:14 ◼   ► out all the little little things that

01:07:17 ◼   ► are easy for Apple to do that can go a

01:07:18 ◼   ► long way that I mean and that's perfect

01:07:21 ◼   ► for Apple to brag about like in their

01:07:22 ◼   ► presentation say and we've learned that

01:07:24 ◼   ► you know again I'm making up all this

01:07:25 ◼   ► stuff because I don't use them as

01:07:26 ◼   ► contacts it was like and we learned that

01:07:27 ◼   ► in certain studios people don't like to

01:07:29 ◼   ► have lights so if you want to turn off

01:07:30 ◼   ► all the lights on you on your thing you

01:07:32 ◼   ► turn them off and the audience would

01:07:33 ◼   ► applaud if they were if they also knew

01:07:35 ◼   ► about this whole light thing right

01:07:36 ◼   ► that's that's the type of feedback

01:07:38 ◼   ► they're getting is that it for now III I

01:07:44 ◼   ► don't know what to do

01:07:45 ◼   ► don't worry there'll be more don't worry

01:07:47 ◼   ► yeah they didn't actually release that

01:07:50 ◼   ► much new information so all we can do is

01:07:53 ◼   ► speculate oh and I guess related to this

01:07:56 ◼   ► and how I got on this topic but I was

01:07:59 ◼   ► wandering YouTube looking at fancy PC

01:08:03 ◼   ► towers and there are some cool ones

01:08:06 ◼   ► because I you know this is sort of I

01:08:08 ◼   ► don't know like Mac Pro methadone right

01:08:11 ◼   ► I'm just I can't I don't have any news

01:08:14 ◼   ► about a Mac Pro so I can just go look at

01:08:15 ◼   ► other things and say if the Mac Pro was

01:08:17 ◼   ► like this it would be neat like I saw

01:08:19 ◼   ► one recently that was a tower like a

01:08:22 ◼   ► mini tower PC with no fans like

01:08:26 ◼   ► passively cooled but with reasonably

01:08:28 ◼   ► modern hardware in it like no fans that

01:08:31 ◼   ► is a certain appeal doesn't it right and

01:08:33 ◼   ► you know it obviously outperforms any

01:08:35 ◼   ► Mac ever sold right because it's a PC

01:08:37 ◼   ► you know with the real video card and

01:08:39 ◼   ► everything it's not the fastest video

01:08:42 ◼   ► card you can get an anna bc but it was

01:08:44 ◼   ► fast

01:08:44 ◼   ► I was like no fans really it wasn't even

01:08:47 ◼   ► that big it didn't even get that hot I

01:08:49 ◼   ► was like wow if Apple and this by the

01:08:51 ◼   ► way Apple don't do this none of your

01:08:53 ◼   ► pros are asking for No

01:08:54 ◼   ► but if if this was like an avenue of

01:08:58 ◼   ► weirdness that they made like instead of

01:09:00 ◼   ► making the trashcan they instead decided

01:09:02 ◼   ► you know Steve Jobs still odd this is

01:09:04 ◼   ► that the thing I can imagine him getting

01:09:06 ◼   ► it being his butt about and saying let's

01:09:08 ◼   ► try and make it with no fans he'd like

01:09:09 ◼   ► but Steve nobody wants that bit I said

01:09:11 ◼   ► no fans like the original Macintosh by

01:09:15 ◼   ► the way I had no fans in it right and

01:09:17 ◼   ► like that's more difficult and it got a

01:09:20 ◼   ► little bit too hot inside there and they

01:09:22 ◼   ► eventually put fans in the max

01:09:23 ◼   ► eventually they're like Steve we kind of

01:09:25 ◼   ► really need to like fine all right fine

01:09:27 ◼   ► put fan sent fine make the Rama seat

01:09:29 ◼   ► really expandable to phyto kilobytes I'm

01:09:30 ◼   ► you don't think you're ever gonna need

01:09:31 ◼   ► it but anyway sometimes it's not great

01:09:34 ◼   ► to listen to Steve Jobs but if they made

01:09:36 ◼   ► a Mac prototype thing where the design

01:09:39 ◼   ► goal was for no no no good reason to

01:09:42 ◼   ► make it have no fans I think they could

01:09:45 ◼   ► still make a good one it would be stupid

01:09:46 ◼   ► it would be less flexible to having fans

01:09:48 ◼   ► but it put it this way it would be

01:09:50 ◼   ► better than trashcan you can make

01:09:51 ◼   ► actually a pretty good conventional

01:09:53 ◼   ► tower looking fanless thing that it has

01:09:56 ◼   ► much more flexibility than the trashcan

01:09:58 ◼   ► which is more of a condemnation that a

01:09:59 ◼   ► trash can than endorsement for something

01:10:01 ◼   ► the Apple could do it yeah but to do it

01:10:03 ◼   ► it would have to be really big and

01:10:05 ◼   ► really ugly things that Apple would

01:10:07 ◼   ► never do not that big you should I'll

01:10:08 ◼   ► send you a youtube link it's smaller

01:10:10 ◼   ► than the regular is way smaller than my

01:10:11 ◼   ► cheese grater it's pretty amazing the

01:10:14 ◼   ► amazing things you can do we if you

01:10:15 ◼   ► apply large amounts of metal in large

01:10:17 ◼   ► amounts of surface area so tell me this

01:10:21 ◼   ► is gonna come across really snarky and I

01:10:23 ◼   ► don't mean it to but I do the same sort

01:10:28 ◼   ► of thing that Marco does for a living

01:10:30 ◼   ► and if you exclude gaming I do the same

01:10:34 ◼   ► sort of thing that John does for a

01:10:36 ◼   ► living I can do my job on a MacBook on a

01:10:42 ◼   ► 15-inch MacBook Pro on an iMac and I

01:10:45 ◼   ► have done and will continue to do my job

01:10:48 ◼   ► on any of those things there is no part

01:10:52 ◼   ► of me that feels like I need or even

01:10:54 ◼   ► really want a Mac Pro because presumably

01:10:57 ◼   ► if the iMac Pro is something like five

01:10:59 ◼   ► grand the Mac Pro is probably going to

01:11:02 ◼   ► be one and a half that twice that three

01:11:04 ◼   ► times that

01:11:05 ◼   ► I I don't really understand why someone

01:11:11 ◼   ► who writes code the kind of code that

01:11:14 ◼   ► the three of us write anyway why does

01:11:16 ◼   ► one need a MacPro

01:11:18 ◼   ► unless you want it to last 40 years and

01:11:22 ◼   ► for Marco you go through that you go

01:11:24 ◼   ► through computers as quickly as you go

01:11:26 ◼   ► through underwear so that's not a

01:11:27 ◼   ► concern for you and I'll give you a

01:11:30 ◼   ► cop-out which which I can't argue with

01:11:32 ◼   ► and it's that I am the most impatient

01:11:35 ◼   ► human alive and damn it I will wait as

01:11:38 ◼   ► little time as possible for anything to

01:11:39 ◼   ► happen on my computer and that is I

01:11:41 ◼   ► don't personally think it's worth 5 or

01:11:43 ◼   ► 10 or whatever grand to to be that

01:11:47 ◼   ► impatient but you know if you do that's

01:11:49 ◼   ► fine that's that's your math that's your

01:11:50 ◼   ► business that's fine but do you know

01:11:52 ◼   ► what I mean like it seems kind of silly

01:11:54 ◼   ► like why does any of the three of us

01:11:56 ◼   ► need a MacPro

01:11:57 ◼   ► why do you need a fancy BMW to drive

01:12:00 ◼   ► yourself to work you could take a moped

01:12:01 ◼   ► or you could walk walk would be a

01:12:05 ◼   ► stretch moped would probably end up with

01:12:07 ◼   ► me dead the right answer you're looking

01:12:09 ◼   ► for the right answer you're looking for

01:12:11 ◼   ► is with a Chevy Volt

01:12:13 ◼   ► or just like the cheapest you know you

01:12:15 ◼   ► could you could get by with like you

01:12:16 ◼   ► know it's a little like you know the

01:12:18 ◼   ► cheap cheap little two-door you know

01:12:19 ◼   ► ikana box like why do you have a nice

01:12:22 ◼   ► car why you know why you have a car that

01:12:24 ◼   ► is fast as opposed to like you can still

01:12:26 ◼   ► we're driving the same places right like

01:12:29 ◼   ► this car analogy definitely has some

01:12:30 ◼   ► legs looking at an article right now

01:12:36 ◼   ► from 2013 that has the picture of a

01:12:39 ◼   ► beautiful matte finish LFA here we go

01:12:43 ◼   ► case you're back for a successor this is

01:12:46 ◼   ► exactly the reason because we're car

01:12:47 ◼   ► guys that's why that's why that though I

01:12:50 ◼   ► don't buy that well I mean it isn't a

01:12:53 ◼   ► perfect analogy because you know there

01:12:55 ◼   ► are certain capabilities that you know

01:12:57 ◼   ► higher-end computers offer you that you

01:12:59 ◼   ► know that aren't necessarily always the

01:13:01 ◼   ► case are always available on lower end

01:13:02 ◼   ► ones yeah it's it's even more

01:13:04 ◼   ► justifiable than right yeah exactly but

01:13:06 ◼   ► it's you know it's it's almost kind of

01:13:09 ◼   ► like saying like you know why like why

01:13:10 ◼   ► get a pickup truck

01:13:11 ◼   ► if you don't usually haul stuff you know

01:13:14 ◼   ► but some people just like pickup trucks

01:13:15 ◼   ► a lot and they're and that's you know

01:13:17 ◼   ► they get pleasure out of that and

01:13:19 ◼   ► like who cares right and maybe sometimes

01:13:21 ◼   ► they do occasionally have to haul stuff

01:13:23 ◼   ► and it wouldn't have fit in their Civic

01:13:24 ◼   ► like buying more than you technically

01:13:27 ◼   ► need is something to consider if you're

01:13:29 ◼   ► you know outfitting a business with

01:13:31 ◼   ► 10000 pcs when you're an individual

01:13:34 ◼   ► who's a computer enthusiast and you have

01:13:36 ◼   ► a little bit of extra money and you can

01:13:37 ◼   ► buy yourself a really nice computer

01:13:38 ◼   ► there's nothing wrong with buying more

01:13:41 ◼   ► computer than you need yes we do the

01:13:43 ◼   ► same job in a lot of ways and by the way

01:13:47 ◼   ► development is a very big and diverse

01:13:50 ◼   ► field that many people have many

01:13:53 ◼   ► different needs and as I was spouting

01:13:55 ◼   ► off on Twitter earlier about I think the

01:13:58 ◼   ► true developer computer is the MacBook

01:14:00 ◼   ► Pro like the MacBook Pro is by far the

01:14:02 ◼   ► more commonly used computer for

01:14:04 ◼   ► developers than the Mac Pro the Mac Pro

01:14:06 ◼   ► is much more commonly used by non

01:14:09 ◼   ► developers for you know things like

01:14:11 ◼   ► video farms and stuff like that like

01:14:13 ◼   ► it's really not frequently used by

01:14:16 ◼   ► software developers in my my knowledge

01:14:18 ◼   ► and experience the MacBook Pro really is

01:14:20 ◼   ► is that but you know I could do my job

01:14:24 ◼   ► on a map a pro I have done my job on a

01:14:26 ◼   ► MacBook Pro I spent years do my job

01:14:28 ◼   ► groans it's fine I'm happier and I think

01:14:33 ◼   ► I'm more productive and at least certain

01:14:35 ◼   ► things are much faster using my cool new

01:14:37 ◼   ► iMac pro before this I use an iMac which

01:14:40 ◼   ► is basically a MacBook Pro that's

01:14:42 ◼   ► stationary that was also really great

01:14:44 ◼   ► for years and that was good enough but I

01:14:47 ◼   ► can get a better one and I really you

01:14:49 ◼   ► know in the same way that you really

01:14:51 ◼   ► value having a nice fast car I really

01:14:54 ◼   ► get a lot of pleasure out of having a

01:14:55 ◼   ► nice fast Mac to do my work on we don't

01:14:58 ◼   ► need any of these things in the in most

01:15:01 ◼   ► senses we get them because you know some

01:15:04 ◼   ► people really do need the extra

01:15:05 ◼   ► horsepower we're like you know if I was

01:15:08 ◼   ► actually encoding video all day and my

01:15:10 ◼   ► encodes could be like four times faster

01:15:13 ◼   ► than they could on a MacBook Pro or on

01:15:15 ◼   ► an iMac I'm burgler iMac then yeah I

01:15:17 ◼   ► think I could justifiably say you know

01:15:19 ◼   ► this is worth it to my job because it's

01:15:21 ◼   ► it's saving a vast amount of time

01:15:23 ◼   ► throughout the day for me the game isn't

01:15:26 ◼   ► that big between this and something a

01:15:27 ◼   ► little more pedestrian but there is

01:15:29 ◼   ► still a gain like every time I build and

01:15:32 ◼   ► run

01:15:32 ◼   ► in Xcode like I'm doing this a lot

01:15:33 ◼   ► throughout the day and it is faster on

01:15:35 ◼   ► this than it was on my old iMac not by

01:15:37 ◼   ► hours faster it's not our faster but

01:15:40 ◼   ► it's seconds faster and I do that I do

01:15:41 ◼   ► it a lot so it's better this this

01:15:44 ◼   ► computer is able to do things basically

01:15:48 ◼   ► anything I ask it to do in near silence

01:15:50 ◼   ► I have yet to hear the fan spin up I was

01:15:53 ◼   ► maxing out all ten cores the other day

01:15:55 ◼   ► importing a big lightroom import and I

01:15:57 ◼   ► didn't hear the fans at all the entire

01:15:59 ◼   ► time I've encoded video I have encoded

01:16:01 ◼   ► 4k video didn't hear the fans at all

01:16:04 ◼   ► it's wonderful and so none of us Orwell

01:16:07 ◼   ► few of us actually quote need these

01:16:12 ◼   ► machines but that's not to say this on a

01:16:15 ◼   ► market for them just like nobody needs a

01:16:17 ◼   ► car that can go zero to 60 in 2.5

01:16:19 ◼   ► seconds but there's a whole lot of

01:16:21 ◼   ► people who would sure like one I were

01:16:24 ◼   ► going further to further away from

01:16:26 ◼   ► trying to justify it although there are

01:16:27 ◼   ► definitely justifications basically the

01:16:29 ◼   ► same justification says anybody who uses

01:16:31 ◼   ► a tool to do a job like Parker was

01:16:32 ◼   ► saying you could edit video on a MacBook

01:16:34 ◼   ► Air but you're gonna be miserable

01:16:35 ◼   ► compared to if you had a bigger faster

01:16:37 ◼   ► computer if you do it for the living so

01:16:39 ◼   ► I mean anytime you do anything for a

01:16:40 ◼   ► living you want like the best tools for

01:16:41 ◼   ► it even if it's not a straight time as

01:16:43 ◼   ► money thing so there is that

01:16:44 ◼   ► justification but I think the more

01:16:46 ◼   ► important thing in that the pitch I was

01:16:48 ◼   ► trying to make in this old article from

01:16:49 ◼   ► before they introduced the trash can was

01:16:51 ◼   ► that it's important to the company to to

01:16:56 ◼   ► reach for this particular star uh you

01:16:58 ◼   ► know for to try to make the biggest best

01:17:02 ◼   ► fastest most powerful whatever they're

01:17:07 ◼   ► doing that with the phone every every

01:17:09 ◼   ► year they try to make the best most

01:17:12 ◼   ► powerful phone like the iPhone 10 like

01:17:15 ◼   ► it's not kind of like we think this is a

01:17:18 ◼   ► pretty good phone like it's kind of fast

01:17:20 ◼   ► like it's the best fastest coolest thing

01:17:23 ◼   ► they know how to make with all the best

01:17:25 ◼   ► specs it's better than everything you

01:17:27 ◼   ► know they're they're always reaching for

01:17:28 ◼   ► the stars there and that's that's a good

01:17:29 ◼   ► Sumer product but for the pro stuff it's

01:17:31 ◼   ► you know the hella car analogy right

01:17:33 ◼   ► you're not gonna make a lot of money

01:17:35 ◼   ► from it you're not gonna sell a lot of

01:17:36 ◼   ► them most people don't need one nobody

01:17:40 ◼   ► needs one but having it exists not even

01:17:44 ◼   ► buying it like please I'm I'm in

01:17:46 ◼   ► karzai by honda chords right but just

01:17:49 ◼   ► people knowing that it exists that that

01:17:52 ◼   ► these cars are out there and that this

01:17:54 ◼   ► is the company that makes them raises

01:17:56 ◼   ► the prestige of that company and is

01:17:58 ◼   ► interest interesting from a sort of

01:18:02 ◼   ► human achievement perspective yes it's

01:18:03 ◼   ► not the same as the space race but it's

01:18:05 ◼   ► it's similar like it you did someone is

01:18:08 ◼   ► out that you know Ferraris out there

01:18:09 ◼   ► making Ferraris even if I never buy one

01:18:11 ◼   ► certainly I don't need one and even if I

01:18:13 ◼   ► never buy one I you know spend hours

01:18:16 ◼   ► reading about them in magazines and

01:18:18 ◼   ► looking at them and get excited when I

01:18:19 ◼   ► see one and it changes my opinion of

01:18:23 ◼   ► what cars can be and you know like it

01:18:26 ◼   ► gives me a different view of Ferrari

01:18:28 ◼   ► than if they just made SUVs and Apple

01:18:32 ◼   ► I think should always continue to push

01:18:35 ◼   ► up against this envelope regardless how

01:18:37 ◼   ► many people buy it just because for the

01:18:39 ◼   ► same reason I use the Viper and then in

01:18:42 ◼   ► the thing because it was a direct quote

01:18:43 ◼   ► from the magazine I've been reading

01:18:44 ◼   ► where that you know the car guys wanted

01:18:45 ◼   ► to make the Viper because it's it's cool

01:18:47 ◼   ► essentially and they're into cars and

01:18:49 ◼   ► the people who deal with the money like

01:18:50 ◼   ► why would you ever make that it's a

01:18:52 ◼   ► terrible idea it's not gonna make you

01:18:54 ◼   ► money and it's stupid and no one's gonna

01:18:56 ◼   ► buy one but that's that's bad decision

01:18:59 ◼   ► making so I got your question Casey was

01:19:03 ◼   ► why do you want to get a MacPro

01:19:04 ◼   ► but I would take it even farther back

01:19:06 ◼   ► and say why do you care if a MacPro

01:19:08 ◼   ► exists if you're not gonna buy one and I

01:19:10 ◼   ► do

01:19:10 ◼   ► I cared that for our existing they'll

01:19:12 ◼   ► never going to get one and I care the

01:19:13 ◼   ► Mac Pro exists even if I wasn't gonna

01:19:15 ◼   ► buy one but I totally am probably and

01:19:19 ◼   ► I want Apple to be reaching for the

01:19:24 ◼   ► stars pushing the limits you know going

01:19:26 ◼   ► farther and faster than they've ever

01:19:28 ◼   ► gone before and I want them to keep

01:19:30 ◼   ► pushing that because I think that an

01:19:32 ◼   ► apple that does that is an apple that

01:19:35 ◼   ► makes better products overall yeah I

01:19:37 ◼   ► don't debate that Apple needs to reach

01:19:40 ◼   ► for this it's just again like you

01:19:43 ◼   ► neither of you has to answer to me and

01:19:45 ◼   ► you know I'm not the boss of you and you

01:19:48 ◼   ► can do it just because damn it I want to

01:19:50 ◼   ► and that's a perfectly acceptable reason

01:19:53 ◼   ► but I look at my what is it like two

01:19:55 ◼   ► year old iMac right now and when I write

01:19:58 ◼   ► code on this thing like

01:20:00 ◼   ► the screen is beautiful with the

01:20:02 ◼   ► exception a little bit of burnin the

01:20:03 ◼   ► screen is beautiful it still two years

01:20:06 ◼   ► on feels crazy fast like I don't feel

01:20:09 ◼   ► like I'm waiting for more than a moment

01:20:11 ◼   ► for anything when it comes to

01:20:13 ◼   ► development not obviously if I'm doing

01:20:14 ◼   ► transcodes or something like that that's

01:20:15 ◼   ► a different discussion yeah Asian aliy

01:20:17 ◼   ► the fans spin up but I'm I'm okay with

01:20:20 ◼   ► that I know that makes me a monster but

01:20:22 ◼   ► I'm okay with hearing a fan from time to

01:20:23 ◼   ► time and I look at the iMac Pro and then

01:20:29 ◼   ► I look at the Mac Pro and I feel like

01:20:31 ◼   ► there are on paper anyway deeply

01:20:36 ◼   ► diminishing returns for both I item to

01:20:38 ◼   ► me it's like yeah okay if you're gonna

01:20:40 ◼   ► use the car analogy like yes I spent a

01:20:43 ◼   ► bit more to have a nicer experience when

01:20:47 ◼   ► I Drive two miles to and from work each

01:20:48 ◼   ► day a hundred percent and on the surface

01:20:52 ◼   ► it's not really that different from what

01:20:54 ◼   ► put either you guys are talking about

01:20:55 ◼   ► but I feel like what work but a more apt

01:20:59 ◼   ► analogy is like well why did you get the

01:21:03 ◼   ► regular Ferrari instead of the hyper

01:21:05 ◼   ► lightweight Ferrari

01:21:07 ◼   ► you know like or it's such diminishing

01:21:10 ◼   ► returns like why even bother or or maybe

01:21:13 ◼   ► a more apt analogy would be you know a

01:21:15 ◼   ► Hellcat will get you somewhere just as

01:21:18 ◼   ► quick as a Ferrari will as long as there

01:21:20 ◼   ► are no turns as long as there are no

01:21:21 ◼   ► turns but I mean I guess it's analogies

01:21:23 ◼   ► falling apart as well it's just it seems

01:21:25 ◼   ► like it's it's way more money to get you

01:21:28 ◼   ► not that much more speed that's true of

01:21:31 ◼   ► you BMW - over my court over your record

01:21:34 ◼   ► it's considerably more speed over

01:21:35 ◼   ► brand-new Accord no it's not not

01:21:38 ◼   ► proportional to the money that's always

01:21:39 ◼   ► it's always diminishing returns and you

01:21:40 ◼   ► get over the top it's always by the way

01:21:42 ◼   ► if you're doing parallel tasks it

01:21:44 ◼   ► actually is that much more speed yeah

01:21:47 ◼   ► don't go like the practical

01:21:48 ◼   ► justifications I want this whole I think

01:21:50 ◼   ► a totally an impractical justification

01:21:53 ◼   ► alone it would be worth it but there are

01:21:54 ◼   ► in fact actual practical justification

01:21:56 ◼   ► that's worth it just it's it's again

01:21:59 ◼   ► like you don't have to answer me I'll

01:22:00 ◼   ► let it go it's just it's really hard for

01:22:01 ◼   ► me to understand why any human who lives

01:22:04 ◼   ► in Xcode needs a MacPro like I can see

01:22:07 ◼   ► final cut I could see Lightroom remark

01:22:09 ◼   ► oh you brought up Lightroom earlier I

01:22:10 ◼   ► can make I can make a pretty good

01:22:12 ◼   ► argument that light

01:22:13 ◼   ► could justify MacPro but for someone who

01:22:16 ◼   ► lives and breathes Xcode or even even

01:22:19 ◼   ► more like you know 90 year old

01:22:21 ◼   ► programming languages like Perl I don't

01:22:24 ◼   ► get why one would want a Mac Pro and and

01:22:27 ◼   ► I'll let it go it's just it's don't um

01:22:29 ◼   ► and Swift yeah you should be dying for a

01:22:32 ◼   ► Mac Pro it's not that bad it's not the

01:22:35 ◼   ► gaming angle that you mentioned before

01:22:36 ◼   ► though actually is one of the more

01:22:38 ◼   ► irrelevant

01:22:39 ◼   ► pratik ones because if you reel a lot of

01:22:40 ◼   ► it if you really want a Mac like the

01:22:43 ◼   ► your they force you to buy this gigantic

01:22:47 ◼   ► be incredibly get the the good cheap you

01:22:51 ◼   ► know I mean I Pro is a good deep you but

01:22:52 ◼   ► presumably this one will have a better

01:22:54 ◼   ► one and so if you really are stuck on a

01:22:56 ◼   ► Mac and you really want to play games on

01:22:58 ◼   ► it which you know people said why would

01:22:59 ◼   ► you in the other one I just get a gaming

01:23:00 ◼   ► PC blah blah like it's you know it's we

01:23:04 ◼   ► are we are oddballs to understand that

01:23:06 ◼   ► we have to explain the practical reasons

01:23:11 ◼   ► why people want them like that's what

01:23:12 ◼   ► all those pros are doing like if you do

01:23:14 ◼   ► it for a living

01:23:15 ◼   ► and it will make whatever you're doing

01:23:16 ◼   ► twice as fast or twice as reliable at

01:23:18 ◼   ► the same speed then that's the that's

01:23:22 ◼   ► the reason to get them and it's the

01:23:24 ◼   ► reason professionals by a professional

01:23:25 ◼   ► stuff period like snap-on tools why do

01:23:27 ◼   ► they cost so much more than craftsmen

01:23:28 ◼   ► are they that much better no they're not

01:23:30 ◼   ► that much better but they're better and

01:23:32 ◼   ► if you all you do all day is turn a

01:23:33 ◼   ► wrench get a good one well but on top of

01:23:37 ◼   ► that they also had a ridiculous warranty

01:23:39 ◼   ► do they not craftsmen used to be

01:23:41 ◼   ► guaranteed for life guarantee forever

01:23:42 ◼   ► before like Sears went into business or

01:23:44 ◼   ► whatever that's true I don't I'll let it

01:23:47 ◼   ► go but it's it's it's it's an odd thing

01:23:48 ◼   ► to me again I am a hundred and fifty

01:23:50 ◼   ► percent on board with Apple pursuing

01:23:52 ◼   ► this I completely agree with you and

01:23:55 ◼   ► again gaming is a pretty good reason

01:23:57 ◼   ► because I friggin want to leave me alone

01:23:59 ◼   ► Casey is a good reason which is what I'm

01:24:00 ◼   ► mostly hearing Lightroom is good reason

01:24:02 ◼   ► but if you're just living in Xcode or

01:24:04 ◼   ► terminal or Visual Studio code or

01:24:05 ◼   ► what-have-you it seems a little weird

01:24:06 ◼   ► well I mean this is my home computer

01:24:08 ◼   ► though I'm not getting it for work you

01:24:09 ◼   ► realize like I would never be able to

01:24:10 ◼   ► just try to work why they should give me

01:24:11 ◼   ► a Mac Pro I can't even justify work for

01:24:13 ◼   ► them to get me an iMac for crying out

01:24:14 ◼   ► loud it's gonna be stupid laptop right

01:24:17 ◼   ► like it's a hobby computer like it's the

01:24:19 ◼   ► same you know if you if you had a taxi

01:24:21 ◼   ► business you're like how can you justify

01:24:22 ◼   ► a BMW if your taxes like don't it's

01:24:24 ◼   ► gonna break down and cost you too much

01:24:25 ◼   ► money like

01:24:26 ◼   ► for your taxi but for your home car I'm

01:24:29 ◼   ► gonna BMW because I like cars we are

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01:26:07 ◼   ► rethink what your money can do let's do

01:26:12 ◼   ► some ask ATP we have a twofer with

01:26:15 ◼   ► regard to evil addicting juice bosey

01:26:18 ◼   ► Moncrief writes hey Marco what's your

01:26:20 ◼   ► go-to hand grinder for those of us who

01:26:22 ◼   ► don't want your fancy powered instant

01:26:24 ◼   ► coffee tubes for travel hand grinding

01:26:27 ◼   ► hmm I've had to both hereo first like

01:26:31 ◼   ► the skinny one I forget what it's called

01:26:33 ◼   ► and then I later got the I'm kind of

01:26:35 ◼   ► stubby or one which is called the

01:26:37 ◼   ► Skerton I can

01:26:40 ◼   ► recommend either of them really if you

01:26:43 ◼   ► if you insist on hand grinding coffee

01:26:45 ◼   ► the hereos curtain is the much better

01:26:47 ◼   ► one like the little skinnier one it's it

01:26:50 ◼   ► was useless it was very hard to get

01:26:52 ◼   ► anything out of it thus curtain is

01:26:53 ◼   ► bulkier but substantially faster the

01:26:57 ◼   ► problem is there's a reason why coffee

01:27:00 ◼   ► grinders are all electric because you

01:27:03 ◼   ► need to do a lot of hand cranking to

01:27:05 ◼   ► really get a meaningful amount of coffee

01:27:07 ◼   ► especially if you're doing something

01:27:08 ◼   ► that needs a finer grind like a narrow

01:27:11 ◼   ► press this is one of the many reasons

01:27:13 ◼   ► why I decided after only like one or two

01:27:16 ◼   ► tries that travel coffee setups are not

01:27:19 ◼   ► for me so the only thing I can say is

01:27:23 ◼   ► please try not to do this at all but if

01:27:26 ◼   ► you're going to do it

01:27:27 ◼   ► the hereo Skerton is the one to get and

01:27:30 ◼   ► additionally dog oh boy II would like to

01:27:32 ◼   ► know what is your coffee setup hike I

01:27:34 ◼   ► just found out that you like coffee how

01:27:37 ◼   ► do you just find out that Marco likes

01:27:38 ◼   ► coffee

01:27:39 ◼   ► his blood is coffee that's right anyway

01:27:42 ◼   ► I just found out you like coffee would

01:27:43 ◼   ► like to know more about your setup yeah

01:27:48 ◼   ► alright so basically I'm a crazy coffee

01:27:51 ◼   ► enthusiast if you think I care a lot

01:27:53 ◼   ► about macbook keyboards you haven't seen

01:27:56 ◼   ► me try to make or brew coffee I'm a home

01:27:59 ◼   ► roaster i roast my own coffee on a hot

01:28:02 ◼   ► top roaster I get the unroasted beans

01:28:05 ◼   ► from sweet Maria's I tend to get kenya

01:28:09 ◼   ► beans the vast majority is my favorite

01:28:11 ◼   ► being sweet Maria's is the best resource

01:28:13 ◼   ► I've ever seen

01:28:14 ◼   ► for not only getting unroasted beans but

01:28:17 ◼   ► getting roosters and learning how to use

01:28:18 ◼   ► them so I suggest sweet Maria's calm

01:28:21 ◼   ► they've been doing this for a very long

01:28:23 ◼   ► time and they've been wonderful and if

01:28:25 ◼   ► you're going to start out on a coffee

01:28:26 ◼   ► roaster you can start with the cheap air

01:28:28 ◼   ► popper or a the Dame or 1300 I think our

01:28:32 ◼   ► 1,600 yeah that's that's the one I had

01:28:34 ◼   ► first it's decent the hot top is about

01:28:38 ◼   ► three times the price but is three times

01:28:41 ◼   ► better so it's up to you how you how you

01:28:43 ◼   ► want to deal with that but coffee home

01:28:46 ◼   ► roasting is something that nobody should

01:28:49 ◼   ► really do but I do it because I care a

01:28:52 ◼   ► lot about things that people don't care

01:28:53 ◼   ► and I'm very happy with that and I'm

01:28:55 ◼   ► content with that so that being said

01:28:57 ◼   ► when I'm out I mentioned last time I've

01:29:00 ◼   ► been recently trying these these cool

01:29:03 ◼   ► new sudden coffee instant coffee things

01:29:05 ◼   ► like when I'm traveling or on an

01:29:06 ◼   ► airplane or something

01:29:07 ◼   ► it's Southern Coffee is surprisingly

01:29:09 ◼   ► good I also in the meantime have been

01:29:12 ◼   ► recommended to other ones

01:29:13 ◼   ► voilá spelled like viola you-know-who

01:29:16 ◼   ► wallah

01:29:16 ◼   ► coffee and Swift cup coffee both of

01:29:19 ◼   ► which are also like kind of pricey

01:29:22 ◼   ► high-end instant coffee packets both of

01:29:26 ◼   ► them are good Swift cup I think might be

01:29:28 ◼   ► my favorite of all three so far I have

01:29:31 ◼   ► to try a little bit more of it but I'm

01:29:32 ◼   ► very impressed by the Swift cup flavor

01:29:34 ◼   ► but southern coffee is actually more

01:29:37 ◼   ► practical because you can use the tube

01:29:38 ◼   ► as a stirrer which is nice anyway at

01:29:41 ◼   ► home when I'm using my home roasted

01:29:43 ◼   ► beans I grind them with a Bharat's of

01:29:47 ◼   ► virtuoso and I put them in a narrow

01:29:49 ◼   ► press and I use a fairly imprecise

01:29:52 ◼   ► inverted Aeropress method and I use a

01:29:56 ◼   ► electric kettle to pour hot water into

01:29:58 ◼   ► it that's about it that's my coffee

01:30:00 ◼   ► setup I pour I press the coffee into a

01:30:03 ◼   ► mug and then I drink it usually I'm

01:30:07 ◼   ► making coffee for me and TIFF at the

01:30:08 ◼   ► same time so I use two air presses in

01:30:10 ◼   ► parallel one in each hand and it's

01:30:13 ◼   ► totally fine I've tried pretty much

01:30:16 ◼   ► every way I know of to brew coffee I had

01:30:21 ◼   ► way I've tried French presses drip pots

01:30:23 ◼   ► good drip hot bad drip pots butters

01:30:26 ◼   ► right I have I have tried the butter

01:30:28 ◼   ► that's terrible I have tried the what's

01:30:32 ◼   ► the big expensive oh the clover machine

01:30:33 ◼   ► I've tried the clover machine both at a

01:30:35 ◼   ► real coffee shop and then later at

01:30:37 ◼   ► Starbucks I've tried lots of different

01:30:39 ◼   ► brew I've tried a vacuum brewer I have

01:30:42 ◼   ► tried so many different ways to brew

01:30:43 ◼   ► coffee and what it comes down to is the

01:30:47 ◼   ► best way to brew one cup of coffee or

01:30:49 ◼   ► two if you're going to operate two in

01:30:51 ◼   ► parallel is that is the Aeropress the

01:30:53 ◼   ► best way to prove more than that is the

01:30:55 ◼   ► Hario v60 pour over cone into whatever

01:30:57 ◼   ► vessel you feel like that's it all right

01:31:01 ◼   ► Bryce minty would like to know you know

01:31:04 ◼   ► I'm finally getting around to replacing

01:31:05 ◼   ► that awful file set-top box at my house

01:31:07 ◼   ► which TiVo are you using John and not

01:31:09 ◼   ► sure if the $750 for a new bolt and

01:31:12 ◼   ► lifetime service is really worth it

01:31:13 ◼   ► kind of like apples laptops TiVo line is

01:31:16 ◼   ► not in a great place right now because

01:31:19 ◼   ► all of their newest machines are using

01:31:23 ◼   ► this incredibly stupid bent box design

01:31:26 ◼   ► like it looks like a regular set-top box

01:31:28 ◼   ► would imagine you bent it like and not

01:31:30 ◼   ► even in the middle so it makes this kind

01:31:31 ◼   ► of like weird inverted V shape the bend

01:31:35 ◼   ► is stupid and you can't stack stuff on

01:31:37 ◼   ► half of it but worse than the bend much

01:31:39 ◼   ► worse is the fact that the thing is very

01:31:42 ◼   ► small and so they have a you know low

01:31:46 ◼   ► diameter fan and if it has to spin very

01:31:47 ◼   ► fast and makes a very annoying

01:31:49 ◼   ► high-pitched noise so all of the bent

01:31:51 ◼   ► box TiVo's are noisier than the much

01:31:55 ◼   ► larger flat box TiVo's that they

01:31:57 ◼   ► replaced which is a shame because the

01:32:00 ◼   ► top end TiVo the top end bent box TiVo I

01:32:03 ◼   ► have one that well actually not

01:32:05 ◼   ► toughened that anymore now I have that

01:32:06 ◼   ► Fox thing but I think it's basically

01:32:08 ◼   ► same sort of voice control they are

01:32:11 ◼   ► otherwise very good they are fast

01:32:14 ◼   ► they're small the interface has not been

01:32:19 ◼   ► entirely ruined by this new interface

01:32:20 ◼   ► that they're trying to roll out I still

01:32:22 ◼   ► haven't gotten the new interface but it

01:32:23 ◼   ► looks pretty gross but the old one is

01:32:25 ◼   ► good like it is a good product it is a

01:32:27 ◼   ► good TiVo except for the fact that the

01:32:29 ◼   ► box has been and it makes awesome noise

01:32:31 ◼   ► if you can find a Romeo Pro which I also

01:32:34 ◼   ► have one of it is not quite as fancy as

01:32:38 ◼   ► the latest bent box ones but it's still

01:32:41 ◼   ► plenty fast it is way bigger

01:32:42 ◼   ► ridiculously bigger which is kind of a

01:32:45 ◼   ► shame but it is quieter so there is no

01:32:48 ◼   ► perfect TiVo to get I would say that if

01:32:51 ◼   ► you have like an entertainment center or

01:32:52 ◼   ► some place where you're not going to

01:32:53 ◼   ► hear the fan or you don't care about fan

01:32:55 ◼   ► noises or whatever then the stupid vent

01:32:58 ◼   ► box top-of-the-line TiVo's are still

01:33:00 ◼   ► pretty good t-bo's but if you care about

01:33:02 ◼   ► the noise or want to save some money

01:33:03 ◼   ► look into a romeo pro if you can find

01:33:06 ◼   ► one because they are much more

01:33:07 ◼   ► conventional and straightforward and

01:33:10 ◼   ► flat and slightly quieter excellent

01:33:13 ◼   ► and finally kg writes what kind of

01:33:15 ◼   ► clipboard management apps are you using

01:33:17 ◼   ► if any on your Mac

01:33:19 ◼   ► I use Alfred as my both app launcher as

01:33:22 ◼   ► well as you know kind of do everything

01:33:24 ◼   ► machine and it includes some very basic

01:33:27 ◼   ► clipboard like history and management

01:33:29 ◼   ► and stuff like that that has been great

01:33:31 ◼   ► it is exactly what I want and nothing

01:33:34 ◼   ► more and that that has worked really

01:33:37 ◼   ► well for me I did beta test pastebot

01:33:40 ◼   ► which is by the same folks that do tweet

01:33:44 ◼   ► BOTS and net bot r.i.p and that was

01:33:48 ◼   ► really good but more powerful than what

01:33:52 ◼   ► I personally wanted it can do things

01:33:54 ◼   ► like you know filter or like you know

01:33:56 ◼   ► modify what you've copied and and maybe

01:33:59 ◼   ► if I spent the time I would end up

01:34:00 ◼   ► deciding oh I actually really do like

01:34:02 ◼   ► this but for my needs it was it was

01:34:05 ◼   ► overkill for what I'm looking for from

01:34:07 ◼   ► it Marco do you have any sort of

01:34:09 ◼   ► clipboard management setup yeah I I

01:34:12 ◼   ► actually really really love clipboard

01:34:15 ◼   ► management like it I came fairly late to

01:34:18 ◼   ► it like I think I was like most of the

01:34:20 ◼   ► way through my job at tumblr before I

01:34:22 ◼   ► started using a clipboard manager and I

01:34:23 ◼   ► wish I had done it earlier once I got

01:34:25 ◼   ► into it because you know programming and

01:34:27 ◼   ► just general computer use there is a lot

01:34:29 ◼   ► of opportunities to like stack up a

01:34:32 ◼   ► couple things in the clipboard then

01:34:33 ◼   ► paste them down somewhere like it's the

01:34:35 ◼   ► kind of thing like having multiple

01:34:37 ◼   ► clipboards or multiple levels to a

01:34:40 ◼   ► stacked clipboard is really really nice

01:34:43 ◼   ► in so many types of work on computers

01:34:46 ◼   ► and it's one of the biggest things that

01:34:47 ◼   ► I think it's kind of a shame that iOS

01:34:49 ◼   ► not only doesn't have it but probably

01:34:50 ◼   ► never will have it when you're working

01:34:53 ◼   ► on iOS one of the biggest things I miss

01:34:54 ◼   ► but I've tried a lot of them I think

01:34:58 ◼   ► I've tried almost all of them started

01:35:00 ◼   ► out on one called jump cut which was

01:35:02 ◼   ► like just a clipboard manager it's open

01:35:03 ◼   ► it was open source back forever ago I

01:35:05 ◼   ► don't know where it is now and then I

01:35:07 ◼   ► later moved on to launch bar and you

01:35:11 ◼   ► know I've also you know back in the day

01:35:13 ◼   ► I used Quicksilver as my like fast

01:35:14 ◼   ► launcher than for awhile I just did

01:35:16 ◼   ► spotlight as the launcher as they as an

01:35:18 ◼   ► almost fast launcher and then launch bar

01:35:21 ◼   ► kind of combines everything into one app

01:35:23 ◼   ► for me it is a super fast launcher and

01:35:24 ◼   ► also my favorite clipboard manager and I

01:35:28 ◼   ► know like you know Alfred and there's a

01:35:30 ◼   ► bunch of other ones out there now

01:35:32 ◼   ► I'm sure they're all great just launch

01:35:33 ◼   ► bar happens to be the one that meshed

01:35:36 ◼   ► best with me and the way I like it to

01:35:38 ◼   ► work and the way I like it to look and

01:35:40 ◼   ► behave and everything else so I use

01:35:42 ◼   ► launch bar for that and and kind of like

01:35:45 ◼   ► what you said Casey I'm I'm a heavy but

01:35:48 ◼   ► shallow user of it like yeah yeah yeah I

01:35:51 ◼   ► use it constantly very I heavily use I

01:35:54 ◼   ► use the crap out of it but I only scrape

01:35:57 ◼   ► the surface of the available features I

01:36:00 ◼   ► literally only use it to like launch

01:36:02 ◼   ► apps find emoji to paste into things

01:36:05 ◼   ► which is a fairly recent thing and use

01:36:09 ◼   ► multiple clipboards that's it I don't do

01:36:10 ◼   ► anything where you can like you know hit

01:36:12 ◼   ► a different key and send it to another

01:36:13 ◼   ► workflow or sent it to a script or

01:36:15 ◼   ► capitalize it in this way like I don't

01:36:16 ◼   ► do any of that it's only an app launcher

01:36:19 ◼   ► and I click on a clipboard manager for

01:36:21 ◼   ► me and that's how it's whatever it cost

01:36:23 ◼   ► it's like 40 or 50 bucks whatever it

01:36:25 ◼   ► cost it's totally worth it just for that

01:36:27 ◼   ► because it is such an incredible part of

01:36:29 ◼   ► my workflow doing pretty much everything

01:36:32 ◼   ► because that clipboard manager it's so

01:36:34 ◼   ► good that being said if you don't want

01:36:35 ◼   ► to spend that much there are

01:36:36 ◼   ► alternatives as I as you know as both of

01:36:38 ◼   ► us said but I highly suggest whatever a

01:36:42 ◼   ► clipboard manager you end up with if you

01:36:44 ◼   ► don't use one try one if you do anything

01:36:48 ◼   ► on a Mac ever try a clipboard manager

01:36:50 ◼   ► because once you get into the habit it's

01:36:53 ◼   ► like you know so I mean so much of

01:36:55 ◼   ► modern work is copying and pasting stuff

01:36:56 ◼   ► like from one place to another and it's

01:36:58 ◼   ► so nice to people to like copy three

01:37:01 ◼   ► things and then go to a go to the other

01:37:03 ◼   ► app and paste one paste to paste three

01:37:06 ◼   ► like to have tinnitus to go back and

01:37:08 ◼   ► forth so much it's it's such a

01:37:10 ◼   ► revolution and how you how you use your

01:37:12 ◼   ► clipboard you will wonder how anything

01:37:14 ◼   ► ever doesn't use like how anyone gets

01:37:17 ◼   ► around not using a clipboard it's almost

01:37:19 ◼   ► as big of a change as having a clipboard

01:37:22 ◼   ► versus not having a clipboard like at

01:37:24 ◼   ► the very first time you were like when

01:37:26 ◼   ► you were we were all learning how to use

01:37:27 ◼   ► computers that first time you discovered

01:37:29 ◼   ► the clipboard and that you could copy

01:37:31 ◼   ► and paste things like it like it's

01:37:33 ◼   ► almost that big of a deal

01:37:34 ◼   ► once you can have like a little history

01:37:37 ◼   ► or a stack John so I use jump cut for

01:37:41 ◼   ► years because I just wanted basic

01:37:43 ◼   ► functionality and

01:37:45 ◼   ► I use pay spot and I don't use much of

01:37:48 ◼   ► the fancy functionality but it like jump

01:37:50 ◼   ► cut was fine but pay spot it just has a

01:37:51 ◼   ► little bit more polish you know like all

01:37:53 ◼   ► the all the Bott things is just nicer so

01:37:55 ◼   ► I'm gladly paid for it to have a Polish

01:37:57 ◼   ► and hopefully more well supported think

01:37:59 ◼   ► of this Marco covered most of the

01:38:01 ◼   ► benefits of of a clipboard manager let

01:38:06 ◼   ► me tell you about a couple of the

01:38:06 ◼   ► dangers one danger as Marco pointed out

01:38:09 ◼   ► is that it will change your mental model

01:38:12 ◼   ► of how computers work and I've done this

01:38:14 ◼   ► a couple of times where I've been on

01:38:15 ◼   ► someone else's computer even even just

01:38:17 ◼   ► like I'm on my wife's computer and one

01:38:19 ◼   ► of my kids accounts where they don't run

01:38:20 ◼   ► a clipboard manager like it's the same

01:38:22 ◼   ► computer but they don't have been don't

01:38:23 ◼   ► run pay spot or whatever and I will be

01:38:27 ◼   ► doing stuff in the computer and I will

01:38:30 ◼   ► not realize way too late that I just

01:38:33 ◼   ► thought I was queuing up three things in

01:38:34 ◼   ► the clipboard and in reality I was just

01:38:36 ◼   ► overriding and the all the things except

01:38:41 ◼   ► for the most recent one don't exist

01:38:43 ◼   ► anywhere else like I will I will like

01:38:45 ◼   ► copy something out of a document close

01:38:47 ◼   ► the document without saving it go to

01:38:49 ◼   ► another document copy something out

01:38:50 ◼   ► close without saving it and like and

01:38:51 ◼   ► then you know copy another thing and

01:38:53 ◼   ► then go to the destination expecting to

01:38:54 ◼   ► paste in all three of those things and

01:38:55 ◼   ► guess what two of them are gone like

01:38:57 ◼   ► gone gone like as in data loss gone as

01:39:00 ◼   ► in I didn't write them down anywhere and

01:39:01 ◼   ► they're gone why because my mental model

01:39:03 ◼   ► is that copy and paste is like a cue and

01:39:05 ◼   ► it's not it's just one place and that

01:39:07 ◼   ► makes me sad the other thing is some of

01:39:09 ◼   ► these clipboard managers have a way to

01:39:11 ◼   ► synchronize your clippings either like

01:39:13 ◼   ► through iCloud or across other machines

01:39:15 ◼   ► or whatever and applications also have a

01:39:20 ◼   ► way to blacklist something and those two

01:39:22 ◼   ► features should make a tickle in your

01:39:24 ◼   ► mind because one of the things that I

01:39:27 ◼   ► think they put in a blacklist by default

01:39:28 ◼   ► is like keychain access or one password

01:39:30 ◼   ► yeah if you copy and paste the password

01:39:33 ◼   ► and have any kind of cloud

01:39:35 ◼   ► synchronization on and don't have that

01:39:37 ◼   ► app blacklisted guess what you just

01:39:38 ◼   ► spread your unencrypted password to our

01:39:40 ◼   ► possibly encrypted either way you just

01:39:42 ◼   ► spread your password through cloud

01:39:43 ◼   ► storage and possibly to other computers

01:39:45 ◼   ► that you may or may not control so be

01:39:48 ◼   ► careful with your clipboard manager they

01:39:50 ◼   ► the good ones have tools for you to not

01:39:52 ◼   ► have that happen you have to use those

01:39:54 ◼   ► tools which is kind of the reason I can

01:39:56 ◼   ► imagine why Apple doesn't build this in

01:39:58 ◼   ► right like what does an apple just build

01:39:59 ◼   ► in multiple clipboards they put a clock

01:40:01 ◼   ► in the menu bar after all that's a

01:40:03 ◼   ► pretty old reference there but they're

01:40:06 ◼   ► done so many things since then there are

01:40:08 ◼   ► dangerous to this and I'm not sure which

01:40:11 ◼   ► is the worse the these the possible

01:40:12 ◼   ► security danger or the fact that you get

01:40:14 ◼   ► so used to it that trying to use a

01:40:16 ◼   ► computer without it the computer feels

01:40:18 ◼   ► broken yeah those are bad reasons I'm

01:40:23 ◼   ► not saying that's the reason you

01:40:24 ◼   ► shouldn't use it like I will I will use

01:40:25 ◼   ► it forever like I have to use it like I

01:40:27 ◼   ► can't go back yeah right exactly but but

01:40:30 ◼   ► just keep in mind that once you get on

01:40:32 ◼   ► board this train which you should get on

01:40:34 ◼   ► board and it's good keep those other

01:40:35 ◼   ► things in mind when you're using a

01:40:37 ◼   ► foreign computer keep in mind that the

01:40:39 ◼   ► clipboard is no longer Q and just

01:40:41 ◼   ► disable the synchronization thing if you

01:40:43 ◼   ► don't wanna use it like that's the

01:40:43 ◼   ► easiest solution to that like do you

01:40:45 ◼   ► really care that your clipboard is

01:40:46 ◼   ► synchronized across whatever if you

01:40:47 ◼   ► don't just turn that stuff off I have

01:40:49 ◼   ► never used any kind of syncing like that

01:40:51 ◼   ► I like that that to me sounds like a

01:40:53 ◼   ► recipe for pain with iOS in the Mac now

01:40:58 ◼   ► right yeah and it works like 70 percent

01:41:01 ◼   ► of the time yeah I know actually works

01:41:04 ◼   ► at your past one won't actually sync

01:41:05 ◼   ► across or you hit paste on the other

01:41:08 ◼   ► device and it just blocks for like eight

01:41:10 ◼   ► seconds well it tries to figure out what

01:41:12 ◼   ► the heck it should be pasting delightful

01:41:15 ◼   ► huh between that and drag-and-drop it's

01:41:17 ◼   ► like man everything on iOS has made

01:41:19 ◼   ► slower by progress yeah oh no think the

01:41:23 ◼   ► configure is that most of these

01:41:24 ◼   ► clipboard history apps have a way for

01:41:26 ◼   ► you to limit the size of things if you

01:41:28 ◼   ► like me occasionally find yourself

01:41:30 ◼   ► copying and pasting 500 megabytes of

01:41:31 ◼   ► text from your awesome text editor you

01:41:34 ◼   ► don't really don't want your clipboard

01:41:37 ◼   ► manager to be like oh let me hold on to

01:41:38 ◼   ► that 500 Meg's for you

01:41:40 ◼   ► that's so that most don't have a

01:41:41 ◼   ► threshold to say look if it's bigger

01:41:43 ◼   ► than 50 Meg's just let that one just let

01:41:45 ◼   ► that one slide I'm not gonna be I don't

01:41:47 ◼   ► want to paste that an hour from now

01:41:48 ◼   ► alright thanks to our sponsors this week

01:41:51 ◼   ► betterment hellofresh

01:41:52 ◼   ► and molecule and we'll see you next week

01:41:57 ◼   ► now the show is over they didn't even

01:42:00 ◼   ► mean to begin as it was accidental oh it

01:42:05 ◼   ► was accidental

01:42:08 ◼   ► johnny research Margo and Casey wouldn't

01:42:12 ◼   ► let him because it was accidental he was

01:42:16 ◼   ► accidental you can find the CAS pyl is

01:42:32 ◼   ► Esther that's Casey Liz and a RC o AR m

01:42:37 ◼   ► auntie Marco Arment

01:42:39 ◼   ► SI r AC Syracuse

01:42:55 ◼   ► I was like no but more things I've been

01:42:59 ◼   ► looking at in YouTube I'm looking at

01:43:01 ◼   ► YouTube videos I had I find some video

01:43:06 ◼   ► that was talking about straight cut

01:43:07 ◼   ► gears and race transmissions and why

01:43:09 ◼   ► they're better I was so frustrated at

01:43:11 ◼   ► the video not explaining to me why the

01:43:12 ◼   ► adequately explained to me why they're

01:43:14 ◼   ► better that I was just like googling for

01:43:15 ◼   ► like race transmission straight cut

01:43:17 ◼   ► gears on you to I'm like what does

01:43:19 ◼   ► YouTube think of what I ended up here

01:43:21 ◼   ► but then I ended up in on this rat hole

01:43:23 ◼   ► of like explainer Technology explainer

01:43:26 ◼   ► videos and I found a lot of them very

01:43:28 ◼   ► frustrating like popular videos that are

01:43:32 ◼   ► very poor quality like you you start

01:43:34 ◼   ► going into the the dark corner of

01:43:36 ◼   ► YouTube is the completely incorrect

01:43:39 ◼   ► bogus how planes fly videos right it's

01:43:43 ◼   ► kind of like I feel like that you know

01:43:44 ◼   ► the the conspiracy theories about how

01:43:45 ◼   ► the earth is flat and stuff and like

01:43:47 ◼   ► kids are finding them like kids don't

01:43:48 ◼   ► watch this video that's not how planes

01:43:49 ◼   ► fly and there are videos out there

01:43:53 ◼   ► explaining why all the other videos

01:43:54 ◼   ► telling you how planes fly are wrong but

01:43:56 ◼   ► I don't they're not as high in the

01:43:57 ◼   ► search results as the bogus one it's

01:43:59 ◼   ► very upsetting anyway but that's like

01:44:03 ◼   ► both a fun corner of YouTube technology

01:44:05 ◼   ► explainer videos but also just filled

01:44:08 ◼   ► with garbage like really bad low res

01:44:10 ◼   ► computer animations that they probably

01:44:12 ◼   ► didn't make with like a computer voice

01:44:13 ◼   ► talking over it like like the old fred

01:44:16 ◼   ► voice not like siri but like the old

01:44:18 ◼   ► fred voice talking over it like they

01:44:19 ◼   ► couldn't even get a human i guess these

01:44:21 ◼   ► might be machine generated i don't know

01:44:23 ◼   ► or from like yeah i I don't understand

01:44:27 ◼   ► it I don't understand who's watching

01:44:28 ◼   ► them but they they seem to have like

01:44:30 ◼   ► they come up high in the search results

01:44:32 ◼   ► I wish I it was like it's like both them

01:44:34 ◼   ► down and say hide this and never let

01:44:36 ◼   ► another human see it because it's bad

01:44:38 ◼   ► but they're good wants to remember the

01:44:39 ◼   ► classic good one is like you've I think

01:44:41 ◼   ► we've all seen this that one from the

01:44:42 ◼   ► 50s or 60s explaining how like a

01:44:45 ◼   ► transmission works or that was I forget

01:44:48 ◼   ► was explained it was like from GM or

01:44:49 ◼   ► something and it's like that black and

01:44:50 ◼   ► white it's kind of like filmstrip from

01:44:53 ◼   ► school and in the 60s but it was the

01:44:56 ◼   ► first thing that I ever saw that

01:44:57 ◼   ► explained to me how

01:45:00 ◼   ► like a traditional gear differential

01:45:02 ◼   ► works despite having like assembled and

01:45:05 ◼   ► used many of them on a remote-control

01:45:06 ◼   ► cars it never quite clicks in my brains

01:45:08 ◼   ► like yeah but how did this work and this

01:45:10 ◼   ► one did it from like first principles

01:45:12 ◼   ► with like to tinker toys I'm like oh now

01:45:14 ◼   ► I get it and it finally all came

01:45:16 ◼   ► together like this is our every

01:45:17 ◼   ► engineering explainer but I gotta go

01:45:19 ◼   ► find that one

01:45:19 ◼   ► find that one

00:00:00 ◼   ► you just starting him out Casey huh

00:00:02 ◼   ► carries he's rebooting he said it

00:00:04 ◼   ► momentarily I mean that was a few

00:00:06 ◼   ► minutes ago

00:00:07 ◼   ► you know I mixed a reboot it takes a

00:00:08 ◼   ► while not that long

00:00:10 ◼   ► not on my shiny new macro mm-hmm all

00:00:13 ◼   ► right hello

00:00:14 ◼   ► sorry rebooting your slow computer I'm

00:00:17 ◼   ► gonna be like that it's faster than

00:00:19 ◼   ► John's that's probably true at the

00:00:22 ◼   ► reboot already running my reboot is for

00:00:25 ◼   ► system updates I didn't have to I just

00:00:27 ◼   ► had this sneaking suspicion that I

00:00:29 ◼   ► needed to the king I have empathy for

00:00:31 ◼   ► the Machine John you've got that reboot

00:00:33 ◼   ► feeling my god

00:00:36 ◼   ► that's a I was Top Gun wasn't it

00:00:40 ◼   ► that's not where that song is from but

00:00:42 ◼   ► yes that movie did feature that song

00:00:43 ◼   ► take me home or lose me forever John

00:00:45 ◼   ► siracusa you know uh fun fact

00:00:51 ◼   ► deysa thunder was the better movie

00:00:52 ◼   ► between the two of them because of the

00:00:54 ◼   ► same movie I'm pretty sure they're not

00:00:56 ◼   ► Days of Thunder was the better one why

00:00:58 ◼   ► why do you think that because well a

00:01:01 ◼   ► everyone is going to tell me I'm wrong

00:01:02 ◼   ► and they're probably right but I don't

00:01:03 ◼   ► care because planes are not as fun as

00:01:05 ◼   ► cars what I figured you know you had

00:01:11 ◼   ► some no no reasonable foundation for

00:01:13 ◼   ► your opinion but no no that's not now

00:01:15 ◼   ► let's talk about vinyl after this

00:01:17 ◼   ► high-definition vinyl yes I love I love

00:01:20 ◼   ► that story so much like they're like if

00:01:22 ◼   ► only there were some other you know

00:01:23 ◼   ► round music medium that was longer than

00:01:26 ◼   ► a vinyl record and could allow for more

00:01:28 ◼   ► precise audio right yeah so I read it I

00:01:32 ◼   ► thought it was gonna be like a high

00:01:34 ◼   ► definition vinyl but instead it seemed

00:01:36 ◼   ► like it was just a way to more precisely

00:01:39 ◼   ► make vinyl but everything else about it

00:01:41 ◼   ► was the same like it wasn't higher

00:01:43 ◼   ► definition it was like if we can really

00:01:45 ◼   ► carefully carve grooves in vinyl like

00:01:48 ◼   ► more carefully than usual it's like

00:01:50 ◼   ► alright I guess I mean sure like it's

00:01:53 ◼   ► not okay

00:01:54 ◼   ► I don't understand like I thought I was

00:01:58 ◼   ► gonna be like a higher density or I was

00:02:00 ◼   ► gonna do like it was gonna I was kind of

00:02:01 ◼   ► imagining that it would make little pits

00:02:03 ◼   ► for like ones and zeros like it would be

00:02:05 ◼   ► like final but CDs on vinyl you know I

00:02:06 ◼   ► mean there's lots of things you could do

00:02:08 ◼   ► to make high to actual high definition

00:02:11 ◼   ► vinyl but instead they're just more

00:02:13 ◼   ► careful

00:02:13 ◼   ► carving grooves in vinyl yeah I've got

00:02:16 ◼   ► I've got I've been sent that a couple

00:02:17 ◼   ► times already I guess things like you

00:02:19 ◼   ► know as somebody who has now seen you

00:02:20 ◼   ► know all the sides of this like the

00:02:23 ◼   ► appeal of vinyl has nothing to do with

00:02:25 ◼   ► its sound quality or fidelity or dynamic

00:02:29 ◼   ► range or any the things they're

00:02:30 ◼   ► proposing to to increase like it if you

00:02:34 ◼   ► want those things you shouldn't be using

00:02:37 ◼   ► vinyl at all we're using digital sources

00:02:40 ◼   ► this is this is just crazy to me anyway

00:02:44 ◼   ► we should start with follow up iOS

00:02:45 ◼   ► eleven point three has a new battery

00:02:48 ◼   ► throttling notification which we were

00:02:51 ◼   ► made aware of sometime in the last week

00:02:53 ◼   ► Stephen Devine was the first that I

00:02:55 ◼   ► noticed to send us an image it reads as

00:02:57 ◼   ► follows this iPhone has experienced an

00:03:00 ◼   ► unexpected shutdown because the battery

00:03:01 ◼   ► was unable to deliver the necessary peak

00:03:03 ◼   ► power performance management has been

00:03:05 ◼   ► applied to help prevent this from

00:03:06 ◼   ► happening again like a passive voice

00:03:09 ◼   ► performance management has been applied

00:03:10 ◼   ► who applied it what happened experienced

00:03:13 ◼   ► shutdown it experienced it well that is

00:03:16 ◼   ► kind of true we did yeah the phone did

00:03:18 ◼   ► experience didn't blame you

00:03:19 ◼   ► there's no actor in that situation the

00:03:21 ◼   ► phone did experience something you shut

00:03:23 ◼   ► down your iPhone because of a problem

00:03:25 ◼   ► no I this I you know I'm very happy that

00:03:29 ◼   ► they are notifying the user when battery

00:03:32 ◼   ► throttling happens that in a big picture

00:03:35 ◼   ► wise that's good they they should have

00:03:37 ◼   ► been doing this all along and that would

00:03:38 ◼   ► have made the problem a lot less severe

00:03:40 ◼   ► I don't think the wording they've chosen

00:03:42 ◼   ► here is particularly helpful or even

00:03:46 ◼   ► honest you know performance management

00:03:49 ◼   ► has been applied I don't think a lot of

00:03:51 ◼   ► people are going to correctly know that

00:03:54 ◼   ► that means your phone will now be slowed

00:03:55 ◼   ► down like that that's a pretty big

00:03:58 ◼   ► difference then performance management

00:04:00 ◼   ► has been applied that is a like you know

00:04:03 ◼   ► dark pattern euphemism that is

00:04:05 ◼   ► intentionally written to mask the truth

00:04:09 ◼   ► to mate to confuse and kind of hide

00:04:11 ◼   ► what's actually going on in this huge

00:04:14 ◼   ► paragraph that they know most people are

00:04:17 ◼   ► not going to read and if they do you

00:04:18 ◼   ► read it they're good they're not really

00:04:18 ◼   ► going to understand what it's really

00:04:20 ◼   ► doing I wish that we've been a little

00:04:22 ◼   ► more clear in the language but at least

00:04:24 ◼   ► they're under firing people it I just

00:04:26 ◼   ► wish they around if I

00:04:27 ◼   ► in a more honest way they don't offer

00:04:30 ◼   ► any remedies like the dialogue should

00:04:31 ◼   ► say okay like here's what happened and

00:04:34 ◼   ► what is there anything I can do about it

00:04:36 ◼   ► actually in this case there is the way

00:04:37 ◼   ► you can do about is get a new battery

00:04:38 ◼   ► for your phone right all right offer

00:04:39 ◼   ► something like it's not even as far as I

00:04:41 ◼   ► can tell it's not even a place like a

00:04:43 ◼   ► you know tap here for more information

00:04:44 ◼   ► like if a user is interested enough in

00:04:47 ◼   ► this very confusing vague goodbye he

00:04:50 ◼   ► could mean a lot of different things and

00:04:51 ◼   ► you I want to know more Gaz it sounds

00:04:53 ◼   ► like something bad might have happened

00:04:54 ◼   ► to my phone presumably they knew

00:04:55 ◼   ► something bad happened to the phones

00:04:56 ◼   ► they were using it two seconds ago and

00:04:58 ◼   ► then the screen went black and had to

00:04:59 ◼   ► wait for it to reboot right so if that

00:05:02 ◼   ► happened to me and then my phone came

00:05:04 ◼   ► back and it said this I would be like

00:05:05 ◼   ► what what can I do about that

00:05:07 ◼   ► and Apple has answers there are easy

00:05:09 ◼   ► answers hey go get a new battery but

00:05:11 ◼   ► they don't offer that in this dialogue

00:05:13 ◼   ► anyway yeah they could be a little more

00:05:15 ◼   ► video they can say like your battery

00:05:17 ◼   ► cannot can no longer run the phone at

00:05:20 ◼   ► full speed like that it is more direct

00:05:23 ◼   ► that is telling them like your phone

00:05:25 ◼   ► won't be slow it's the batteries fault

00:05:27 ◼   ► it's something that you can therefore

00:05:29 ◼   ► you know have some control over you need

00:05:31 ◼   ► to replace the battery like that you

00:05:32 ◼   ► know using language that is more honest

00:05:35 ◼   ► and accountable I think would do a lot

00:05:38 ◼   ► of good here the whole point of this

00:05:41 ◼   ► notification is to fix the problem they

00:05:43 ◼   ► had before which is they were slowing

00:05:46 ◼   ► down people's phones without telling

00:05:47 ◼   ► them this kind of sort of fixes that but

00:05:52 ◼   ► if the people don't really know what's

00:05:53 ◼   ► going on and they later find out oh my

00:05:56 ◼   ► phone has been slowed down by Apple you

00:05:59 ◼   ► know because of this thing I don't think

00:06:02 ◼   ► they're gonna feel better

00:06:03 ◼   ► necessarily than they would if they

00:06:04 ◼   ► weren't told at all because if this is

00:06:06 ◼   ► all they saw and they didn't really

00:06:07 ◼   ► understand what was going on then they

00:06:09 ◼   ► effectively weren't told about so it

00:06:11 ◼   ► doesn't really solve the problem I'm

00:06:13 ◼   ► glad that they have a notification I

00:06:15 ◼   ► think you nailed it Marco that you know

00:06:16 ◼   ► it may not be perfect there's certainly

00:06:18 ◼   ► you know issues that we can and just

00:06:20 ◼   ► have taken with it but I do think that

00:06:22 ◼   ► telling the user what the hell is going

00:06:23 ◼   ► on is a good first step in and I welcome

00:06:26 ◼   ► this improvement yeah but you need to

00:06:27 ◼   ► subtract some of the California from

00:06:29 ◼   ► this dialog and apply a little bit of

00:06:30 ◼   ► East Coast to it good friggin luck my

00:06:34 ◼   ► friend I agree with you but good luck it

00:06:36 ◼   ► mean how can how can you expect people

00:06:38 ◼   ► who don't live in the real world to

00:06:39 ◼   ► communicate with people who live in

00:06:41 ◼   ► wordid by Apple in California oh well

00:06:48 ◼   ► done all right moving on Mac OS this is

00:06:52 ◼   ► actually breaking news and I mean that

00:06:53 ◼   ► genuinely this is just breaking in the

00:06:56 ◼   ► last like hour or two so we're recording

00:06:57 ◼   ► this in the evening of April 11th on

00:06:59 ◼   ► Wednesday night and apparently a few

00:07:03 ◼   ► people are reporting all at the same

00:07:04 ◼   ► moment that Mac OS ten point thirteen

00:07:08 ◼   ► point four is now going to warn users

00:07:11 ◼   ► about 32-bit apps this is a quote from

00:07:13 ◼   ► Jason Snell Apple's long transition away

00:07:16 ◼   ► from 32-bit software takes another step

00:07:17 ◼   ► beginning April 12 when the clock

00:07:19 ◼   ► strikes switching our local time Mac's

00:07:21 ◼   ► running Mac OS ten point thirteen point

00:07:24 ◼   ► four will display a warning the first

00:07:25 ◼   ► time any non apple app that isn't 64-bit

00:07:29 ◼   ► compliant is opened interesting I mean

00:07:33 ◼   ► this isn't that surprising they're

00:07:34 ◼   ► clearly you know like they have not been

00:07:37 ◼   ► that secretive that like 32-bit support

00:07:39 ◼   ► is on its way out this is it's just like

00:07:41 ◼   ► what they did in iOS when iOS 11 I

00:07:44 ◼   ► believe was the one that dropped right I

00:07:46 ◼   ► think so yeah and so like for iOS 10

00:07:48 ◼   ► like ten point for whatever temp with

00:07:50 ◼   ► you whatever the last version of ten was

00:07:51 ◼   ► they started showing this alert then

00:07:53 ◼   ► began you know the over iOS apps and

00:07:55 ◼   ► they added a little section in settings

00:07:57 ◼   ► where you could see which of your apps

00:07:58 ◼   ► was 32-bit and so that's that's nice you

00:08:01 ◼   ► can do this I think it's gonna be more

00:08:03 ◼   ► disruptive on the Mac like you like we

00:08:05 ◼   ► mentioned briefly last week but you know

00:08:08 ◼   ► telling telling users what's about to

00:08:09 ◼   ► happen before it happens in you know six

00:08:11 ◼   ► months to a year or whenever it would be

00:08:13 ◼   ► is certainly a good thing this dialogue

00:08:16 ◼   ► I think is better worded this one

00:08:18 ◼   ► actually tells you what's what the

00:08:19 ◼   ► problem is I don't know I've always

00:08:21 ◼   ► found these apps like when when the one

00:08:23 ◼   ► happened on ten point whatever nobody I

00:08:25 ◼   ► knew who was who didn't already know

00:08:27 ◼   ► where the dialogue is about guess

00:08:29 ◼   ► correctly from a thing and I don't know

00:08:30 ◼   ► how they should have worked because

00:08:31 ◼   ► people don't care about 32 or 64 but but

00:08:34 ◼   ► what it actually says is though it's a

00:08:37 ◼   ► two line dialogue guys got the bold line

00:08:38 ◼   ► and then the longer non bold sentence

00:08:40 ◼   ► underneath it says whatever the

00:08:41 ◼   ► application name is not optimized for

00:08:43 ◼   ► your Mac now yeah this actually is a

00:08:45 ◼   ► terrible dialogue now about now is not

00:08:47 ◼   ► optimized for your Mac that's not really

00:08:49 ◼   ► true like I know what they're trying to

00:08:51 ◼   ► get at but but it makes it seem like the

00:08:53 ◼   ► same app that

00:08:54 ◼   ► running fine yesterday now somehow like

00:08:56 ◼   ► because people read optimized and think

00:08:58 ◼   ► it means slower or something and right

00:08:59 ◼   ► it's the same speed as it was yesterday

00:09:00 ◼   ► right and then the other part says this

00:09:02 ◼   ► app needs to be updated by its developer

00:09:04 ◼   ► to improve compatibility that's that's

00:09:06 ◼   ► closer to true because yeah but what the

00:09:09 ◼   ► remedy is developer of the app needs to

00:09:11 ◼   ► do something like you user can't do

00:09:13 ◼   ► anything about this the developer needs

00:09:14 ◼   ► to do it and why isn't it to be updated

00:09:16 ◼   ► to improve compatibility compatible what

00:09:18 ◼   ► compatibility with an OS that Apple is

00:09:20 ◼   ► going to release sometime in the semi

00:09:22 ◼   ► near future that's what they don't say

00:09:24 ◼   ► that that's what it's about so it's

00:09:26 ◼   ► tough to word this one I kind of get

00:09:27 ◼   ► that but that's actually really bad so

00:09:30 ◼   ► like you know so not your are not

00:09:32 ◼   ► optimized means it might be slow which

00:09:34 ◼   ► is very different from it's going to

00:09:36 ◼   ► stop working in six months if you update

00:09:38 ◼   ► your your Mac OS and when the iOS dialog

00:09:40 ◼   ► came out if I remember correctly I think

00:09:42 ◼   ► it's a summons of that it won't work in

00:09:45 ◼   ► future versions of iOS or in a future

00:09:47 ◼   ► version of iOS but this like to improve

00:09:50 ◼   ► compatibility that's pretty euphemistic

00:09:53 ◼   ► too that's like you know what they

00:09:55 ◼   ► should say is this appease me related by

00:09:58 ◼   ► its developer to work on a future

00:09:59 ◼   ► version of Mac OS something like that

00:10:02 ◼   ► that's even a little more vague about

00:10:03 ◼   ► the timeline but just to say like you

00:10:06 ◼   ► know improve compatibility doesn't mean

00:10:07 ◼   ► anything not optimized means that are

00:10:10 ◼   ► run slowly the truth here is this is

00:10:12 ◼   ► going to stop working completely soon

00:10:14 ◼   ► and the iOS 11 dialogue said app name

00:10:18 ◼   ► needs to be updated which i think is

00:10:19 ◼   ► better than app name he's not optimizing

00:10:22 ◼   ► she's now optimized where it needs to be

00:10:24 ◼   ► updated it's much more clear and then

00:10:25 ◼   ► the the subtext was the developer of

00:10:27 ◼   ► this app needs to update to work with

00:10:29 ◼   ► iOS 11 so not only was it clear that's

00:10:31 ◼   ► pretty nice to be updated so it will

00:10:33 ◼   ► work we're like a future OS but it tells

00:10:34 ◼   ► you the name iOS 11 so yeah the iowa's

00:10:37 ◼   ► dialogue was definitely better yeah that

00:10:38 ◼   ► is perfect

00:10:39 ◼   ► oh wait before we move on so the so that

00:10:41 ◼   ► dialogue has buttons it has an OK button

00:10:44 ◼   ► which is just like ok whatever nothing

00:10:45 ◼   ► happens

00:10:46 ◼   ► your app will launch them by the way

00:10:47 ◼   ► like it doesn't stop your app from

00:10:49 ◼   ► launching it just shows this the first

00:10:50 ◼   ► time you launch it maybe you say ok just

00:10:51 ◼   ► launches and it's just like it was the

00:10:53 ◼   ► day before the style I hear there's a

00:10:55 ◼   ► learn more button and learn more button

00:10:57 ◼   ► takes you to Apple's

00:10:58 ◼   ► knowledgebase article about this which

00:11:00 ◼   ► is pretty good and it explains you know

00:11:02 ◼   ► what's going on in more detail than the

00:11:04 ◼   ► dialogue obviously which by the way this

00:11:06 ◼   ► is

00:11:06 ◼   ► you know the iOS thing lacks this it

00:11:09 ◼   ► doesn't there's no place to get more

00:11:10 ◼   ► information as far as I can tell it and

00:11:11 ◼   ► I should try it I try to get that to

00:11:13 ◼   ► come up and tap it or something anyway

00:11:15 ◼   ► the part that stuck out to me in this

00:11:17 ◼   ► knowledgebase article is when it gets to

00:11:20 ◼   ► the point where like explains to you

00:11:22 ◼   ► like you can't do anything about this

00:11:23 ◼   ► developer needs updated this is why I

00:11:25 ◼   ► blah blah near the end there's a section

00:11:28 ◼   ► that says how do I get in touch with the

00:11:30 ◼   ► app developer which i think is a good

00:11:32 ◼   ► question

00:11:33 ◼   ► so you telling me you know people see

00:11:35 ◼   ► this out log and I say the developer

00:11:36 ◼   ► needs to update and they're like

00:11:36 ◼   ► developer like I don't do I even know

00:11:40 ◼   ► what that is let alone who it is how

00:11:41 ◼   ► would I find the developer of this app

00:11:43 ◼   ► and if I was a tasked with writing this

00:11:48 ◼   ► I would find myself writing like seven

00:11:51 ◼   ► paragraphs about like well so sometimes

00:11:56 ◼   ► it's not an individual sometimes it's a

00:11:58 ◼   ► company sometimes the company that used

00:11:59 ◼   ► to make the application is gone you know

00:12:00 ◼   ► like how would you find the person maybe

00:12:02 ◼   ► they've moved on maybe they don't have

00:12:03 ◼   ► that job anymore maybe no one is

00:12:05 ◼   ► maintaining this software you know

00:12:07 ◼   ► there's no 100% sure way to find the

00:12:10 ◼   ► person who wrote this but like of course

00:12:12 ◼   ► they can't do that like they're not

00:12:13 ◼   ► gonna go on for 20 pages so they have a

00:12:15 ◼   ► very short bit of information that like

00:12:18 ◼   ► I don't know I can't think of much

00:12:21 ◼   ► better but this seems bad to me the

00:12:23 ◼   ► easiest way to contact a developer is to

00:12:25 ◼   ► look them up on the web to find the name

00:12:28 ◼   ► of the developer of an app open the app

00:12:30 ◼   ► click the app name and the menu bar and

00:12:31 ◼   ► choose about so they're saying to the

00:12:32 ◼   ► about that is two sentences right first

00:12:34 ◼   ► one says look them up on the web what if

00:12:36 ◼   ► the developer is John Smith look them up

00:12:38 ◼   ► on the web the about box maybe it will

00:12:41 ◼   ► have link to their website but maybe you

00:12:42 ◼   ► will just have a name or maybe it'll

00:12:44 ◼   ► just say my cool software company

00:12:45 ◼   ► incorporated you know 2010 right it's

00:12:50 ◼   ► that's really just throwing people into

00:12:51 ◼   ► the deep end I don't know do Google

00:12:53 ◼   ► search they figure it out maybe you'll

00:12:56 ◼   ► find somebody this is gonna cause people

00:12:58 ◼   ► with the same name as a 32-bit app

00:13:00 ◼   ► developers to get a lot of bad email my

00:13:03 ◼   ► favorite part of this entire page is the

00:13:05 ◼   ► very first sentence in the body text

00:13:07 ◼   ► state of the art technology is what

00:13:10 ◼   ► makes a Mac a Mac that was written years

00:13:12 ◼   ► ago though has been updated as

00:13:14 ◼   ► knowledgebase article yeah I was gonna

00:13:15 ◼   ► say like look at the Mac's that are for

00:13:17 ◼   ► sale today and tell me which of them

00:13:19 ◼   ► have state of the art technology

00:13:20 ◼   ► all of the maksud are for sale not just

00:13:23 ◼   ► the most recent models let's see does

00:13:25 ◼   ► the MacBook Air have state of the art

00:13:27 ◼   ► technology how about the Mac Mini it is

00:13:30 ◼   ► still a product in their lineup we are

00:13:32 ◼   ► sponsored this week by molecule a

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00:13:39 ◼   ► on existing outdated technology like say

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00:13:59 ◼   ► about it sounded really out there and

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00:14:15 ◼   ► allergies yet because I've only had it

00:14:16 ◼   ► for about a week but I'll tell you one

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00:14:37 ◼   ► with their conditions and significantly

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00:14:40 ◼   ► customers even told them she was able to

00:14:42 ◼   ► breathe through her nose for the first

00:14:43 ◼   ► time in 15 years I totally understand

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00:14:51 ◼   ► big at the higher speeds it's a little

00:14:53 ◼   ► loud but the lower speeds is actually

00:14:54 ◼   ► very quiet and I'm very very happy with

00:14:57 ◼   ► it I keep mine in my bedroom now and I'm

00:15:00 ◼   ► thinking about buying a couple more for

00:15:01 ◼   ► the rest of the house so far I like it a

00:15:03 ◼   ► lot I'm really very impressed by it it

00:15:06 ◼   ► it leaves the room smelling like nothing

00:15:10 ◼   ► or like fresh air not just like ozone or

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00:15:19 ◼   ► from allergies or asthma

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00:15:40 ◼   ► our show Shawn Harding writes hey I had

00:15:47 ◼   ► one of those Pro clip mounts that went

00:15:48 ◼   ► into a gap in the dash for my Audi s5 it

00:15:51 ◼   ► not only went in the gap but also had

00:15:53 ◼   ► adhesive I was hesitant but gave in and

00:15:56 ◼   ► I lost my desktop hello sorry things are

00:15:59 ◼   ► happening on my computer where the fuck

00:16:00 ◼   ► did that go while you were reading did

00:16:02 ◼   ► the window disappear out from under your

00:16:04 ◼   ► eyeballs well because I was opening a

00:16:07 ◼   ► new window in before this all before I

00:16:10 ◼   ► started reading all this and then it

00:16:11 ◼   ► opened and then things disappear your

00:16:13 ◼   ► computer is slow Oh would you stop

00:16:17 ◼   ► you're opening a window then you had

00:16:19 ◼   ► time to read two sentences then the

00:16:21 ◼   ► window finally opened I was opening up

00:16:22 ◼   ► in the nCWIT window leave me alone now

00:16:24 ◼   ► let me reboot this whole fuckin thing

00:16:26 ◼   ► what are using VNC for what are you

00:16:29 ◼   ► remotely controlling I'm remotely

00:16:31 ◼   ► controlling the laptop that's sitting

00:16:32 ◼   ► like 2 2 inches away from me because I

00:16:34 ◼   ► am trying to to look at something for

00:16:37 ◼   ► work real quick so I don't have to worry

00:16:39 ◼   ► about it

00:16:39 ◼   ► are you doing air traffic control during

00:16:41 ◼   ► this podcast what's going on are you

00:16:42 ◼   ► trying to land planes with us we are

00:16:47 ◼   ► talking with the Mac Pro yet you can't

00:16:48 ◼   ► we be paying your bills and stuff yeah I

00:16:49 ◼   ► know I know I know I'm we're getting

00:16:51 ◼   ► there right so let me just reboot this

00:16:52 ◼   ► whole damn thing

00:16:53 ◼   ► Sean holding lights I'm rebooting

00:16:56 ◼   ► nothing not literally repeating no just

00:16:58 ◼   ► segments he's trying to keep that out of

00:16:59 ◼   ► the show but I'm pretty sure he's going

00:17:00 ◼   ► in no it's not going on please now Sean

00:17:03 ◼   ► Harding writes I had one of those Pro

00:17:05 ◼   ► clip mounts that went in the gap in the

00:17:06 ◼   ► day it went into a gap in the dash for

00:17:08 ◼   ► my Audi s5 and not only one in the gap

00:17:10 ◼   ► but it also had adhesive I was hesitant

00:17:12 ◼   ► but gave in and now I have a big gap in

00:17:13 ◼   ► the trim and adhesive residue two thumbs

00:17:16 ◼   ► down so the pro clip mounts that I was

00:17:18 ◼   ► talking about last week if I go in your

00:17:19 ◼   ► car like they're made for each

00:17:20 ◼   ► individual car model certain you know

00:17:23 ◼   ► the design of certain dashboards and

00:17:24 ◼   ► stuff like the you know certain ones are

00:17:26 ◼   ► gonna be easier or harder to fix

00:17:28 ◼   ► something very securely to than others I

00:17:30 ◼   ► lucked out in that mine just uses the

00:17:33 ◼   ► air vent and just kind of uses like a

00:17:34 ◼   ► pressure fit inside the air vent top and

00:17:36 ◼   ► bottom so that it doesn't leave anything

00:17:38 ◼   ► behind and there's no like permanent -

00:17:40 ◼   ► damage should buy it but if your car is

00:17:43 ◼   ► one where it has to do something a

00:17:44 ◼   ► little more aggressive then you know

00:17:47 ◼   ► that makes

00:17:47 ◼   ► to to have that be a problem for you you

00:17:50 ◼   ► know I just it isn't a problem for me

00:17:52 ◼   ► also its Elise maybe you don't want to

00:17:54 ◼   ► mess with the - because who knows what

00:17:56 ◼   ► they'll say about that when you try to

00:17:58 ◼   ► give it back the thing about the vent

00:17:59 ◼   ► ones that some people wrote in about is

00:18:02 ◼   ► they're like oh isn't it bad to keep

00:18:04 ◼   ► your phone there like in the winter with

00:18:05 ◼   ► heat blowing out of the vent on it and I

00:18:08 ◼   ► just assumed that every car has like

00:18:09 ◼   ► that little dial or whatever that lets

00:18:11 ◼   ► you turn off the vent and I would

00:18:12 ◼   ► suggest that if you in the winter if you

00:18:15 ◼   ► have your phone an event clip turn the

00:18:17 ◼   ► vent behind the phone off so heat isn't

00:18:19 ◼   ► constantly belong in the back of your

00:18:20 ◼   ► phones that's terrible and the summer

00:18:21 ◼   ► air conditioning blowing the back that's

00:18:23 ◼   ► probably great because it gets pretty

00:18:24 ◼   ► heat hot in the car with the Sun beating

00:18:26 ◼   ► down on your phone so that'll probably

00:18:28 ◼   ► even out but if you have no dial because

00:18:30 ◼   ► your car as a weird super modern thing

00:18:34 ◼   ► where there's no way to control the air

00:18:36 ◼   ► vents except for a tiny dot in the

00:18:38 ◼   ► middle of a giant field that you drag

00:18:41 ◼   ► around as a vague way to suggest in the

00:18:43 ◼   ► car where there might come out yeah that

00:18:45 ◼   ► sounds pretty cool to be honest I

00:18:47 ◼   ► haven't seen it yet but it sounds pretty

00:18:48 ◼   ► cool

00:18:48 ◼   ► yours doesn't have that I thought that

00:18:49 ◼   ► was on although it's only the mile three

00:18:51 ◼   ► which I haven't seen in real life yet

00:18:53 ◼   ► but I was like if you just want to turn

00:18:55 ◼   ► off the vent that your phone is attached

00:18:56 ◼   ► true though I'm not sure how you can do

00:18:57 ◼   ► that by dragging a puck around a little

00:18:59 ◼   ► ice hockey rink

00:18:59 ◼   ► I actually no I don't think I can turn

00:19:02 ◼   ► off event like they have a little like

00:19:04 ◼   ► slider things you can redirect it but

00:19:06 ◼   ► there's no I don't think I can turn that

00:19:07 ◼   ► vent off I don't have the little dial no

00:19:09 ◼   ► but but this isn't a problem in reality

00:19:11 ◼   ► because automatic climate control never

00:19:14 ◼   ► has the heat blowing out of the center

00:19:16 ◼   ► vents it's always blown in the feet vent

00:19:18 ◼   ► the defroster vent or both but it's

00:19:21 ◼   ► never blowing out the front vents that's

00:19:22 ◼   ► not how you're supposed to heat a car

00:19:23 ◼   ► why wouldn't you want out of the front

00:19:25 ◼   ► vents because you don't need heat

00:19:27 ◼   ► blowing in your face you look at your

00:19:29 ◼   ► feet sometimes my face is cold I'll tell

00:19:32 ◼   ► you where I want the air I I would not

00:19:35 ◼   ► consider this a big problem in reality

00:19:37 ◼   ► for almost anybody because the way

00:19:39 ◼   ► you're supposed to be climate managing

00:19:41 ◼   ► your car you shouldn't really be blowing

00:19:43 ◼   ► a lot of hot air through the front fence

00:19:44 ◼   ► anyway and also if you're using your

00:19:47 ◼   ► phone in a doc and running like waged

00:19:48 ◼   ► something it's already running so hot

00:19:50 ◼   ► that you know it actually might improve

00:19:52 ◼   ► the heat efficiency of your car to be

00:19:53 ◼   ► blowing it across your phone on the way

00:19:54 ◼   ► to your face okay because because the

00:19:56 ◼   ► phone is you know 150 degrees but the

00:19:58 ◼   ► air coming out of the vent 275 so it's

00:20:00 ◼   ► actually cool

00:20:01 ◼   ► exactly all right with regard to my

00:20:05 ◼   ► beloved blue towel speaking of car

00:20:07 ◼   ► related things indeed five rights at the

00:20:10 ◼   ► surgical rag that I use is called a huck

00:20:12 ◼   ► h uck it's a sterile towel used to dry

00:20:15 ◼   ► hands after a surgical scrub before

00:20:17 ◼   ► operating and apparently he has a

00:20:19 ◼   ► million of them and then Eugene fries in

00:20:21 ◼   ► writes in that they're actually

00:20:22 ◼   ► available on Amazon so I'll put a link

00:20:24 ◼   ► in the show notes I was not aware of

00:20:25 ◼   ► this which is super good news because I

00:20:26 ◼   ► kind of need some we also got some

00:20:28 ◼   ► feedback about whether or not it's

00:20:30 ◼   ► plastic ventilating onto the interior of

00:20:33 ◼   ► your windshield John do you have any

00:20:35 ◼   ► thoughts on that or do you not care yeah

00:20:37 ◼   ► no it's true I'm guessing from them you

00:20:39 ◼   ► know that new car smell and various

00:20:41 ◼   ► other things that you smell in cars of

00:20:42 ◼   ► outgassing from carpets and from plastic

00:20:44 ◼   ► and a lot of that crap gets all over

00:20:45 ◼   ► your windshield and makes it gross fun

00:20:48 ◼   ► finally our almost finally actually car

00:20:50 ◼   ► subscriptions Zach a friend of mine

00:20:53 ◼   ► asked why not have like a lyft

00:20:55 ◼   ► subscription you know like insurance the

00:20:58 ◼   ► light users would subsidize the heavy

00:20:59 ◼   ► ones that sounded like a brilliant idea

00:21:01 ◼   ► and then fast-forward like three days

00:21:04 ◼   ► after I heard this feedback from my

00:21:05 ◼   ► buddy Zach and I somehow saw an article

00:21:08 ◼   ► or a headline or something like that

00:21:09 ◼   ► about how lyft actually is or will soon

00:21:12 ◼   ► be offering subscriptions which I didn't

00:21:14 ◼   ► know was the thing this is the kind of

00:21:16 ◼   ► thing that like it's it's nice in a lot

00:21:19 ◼   ► of situations and it might even it might

00:21:21 ◼   ► even prove to be nice in the majority of

00:21:22 ◼   ► situations for some people but the the

00:21:25 ◼   ► great flexibility of having your own car

00:21:27 ◼   ► parked in your driveway or in your

00:21:29 ◼   ► garage or nearer in front of your place

00:21:31 ◼   ► is that it's always there ready for you

00:21:34 ◼   ► it's it's dedicated capacity just for

00:21:37 ◼   ► you if you're relying on not public

00:21:40 ◼   ► transit but if you're lying on like

00:21:41 ◼   ► services like lyft or uber or other like

00:21:43 ◼   ► kind of car share services there's only

00:21:45 ◼   ► a certain number of cars out there in a

00:21:47 ◼   ► given time and they're only in a certain

00:21:49 ◼   ► number of places and they're there a lot

00:21:50 ◼   ► you know less densely available once you

00:21:53 ◼   ► get out of the major cities when you

00:21:55 ◼   ► have your own car it's always there

00:21:56 ◼   ► ready for you no matter when you want to

00:21:58 ◼   ► use it with zero weight or close enough

00:22:00 ◼   ► to zero weight when you're relying on

00:22:02 ◼   ► something like this it might work nine

00:22:04 ◼   ► times out of ten but then the tenth time

00:22:06 ◼   ► you go to use it oh there aren't any for

00:22:08 ◼   ► the next 45 minutes or it's a spike

00:22:11 ◼   ► because of demand or the nearest one is

00:22:14 ◼   ► no too far away and doesn't want to take

00:22:16 ◼   ► your ride or you keep getting the same

00:22:18 ◼   ► one over and over again that's some

00:22:20 ◼   ► driver that's terrible that you don't

00:22:21 ◼   ► want that you know their car smells like

00:22:22 ◼   ► smoke and cats and stuff and it's like

00:22:24 ◼   ► when it's yours when it's your car it is

00:22:27 ◼   ► always there ready to go and so

00:22:30 ◼   ► depending on how important that car and

00:22:32 ◼   ► the mobility are to you anything for

00:22:35 ◼   ► most people in most of America it's very

00:22:37 ◼   ► important because the public

00:22:39 ◼   ► infrastructure just isn't there for most

00:22:40 ◼   ► of us having that car be dedicated to

00:22:43 ◼   ► you having your own that's always ready

00:22:44 ◼   ► to go that's always right there that's

00:22:46 ◼   ► always yours and you can put your stuff

00:22:48 ◼   ► in it and you can you can know that's

00:22:50 ◼   ► always gonna be there and be ready

00:22:51 ◼   ► that's gonna have a pretty big advantage

00:22:53 ◼   ► for a lot of people so I don't see

00:22:55 ◼   ► service it I don't see personal car

00:22:59 ◼   ► ownership of some form going away like

00:23:02 ◼   ► lyft and uber that's not that that's

00:23:03 ◼   ► something else the subscription is just

00:23:05 ◼   ► another way to have cars that are yours

00:23:07 ◼   ► so that I think makes some sense maybe

00:23:09 ◼   ► in the future but it's never going to be

00:23:11 ◼   ► totally replaced in America unless our

00:23:13 ◼   ► density radically changes which I don't

00:23:16 ◼   ► see happening this is a psychological

00:23:18 ◼   ► pricing ploy like for for city dwellers

00:23:21 ◼   ► who are never gonna own the car because

00:23:22 ◼   ► they can't afford a parking spot for it

00:23:23 ◼   ► or whatever you use lift all the time

00:23:25 ◼   ► anyway you can convince enough of them

00:23:28 ◼   ► to subscribe essentially paying more

00:23:30 ◼   ► like like Zak said most people will say

00:23:32 ◼   ► oh it's just easier to pay a

00:23:33 ◼   ► subscription and not have to worry about

00:23:35 ◼   ► the hassle of you know paying each time

00:23:37 ◼   ► and everything and maybe that'll make me

00:23:38 ◼   ► feel like oh I'll use it more I have a

00:23:40 ◼   ► subscription I'll use it more right

00:23:41 ◼   ► and maybe they won't use it more you

00:23:43 ◼   ► know and so this will end up making more

00:23:46 ◼   ► money from the people who thought they

00:23:48 ◼   ► were gonna really totally use that

00:23:49 ◼   ► description all the time but actually

00:23:50 ◼   ► take the same number of rides as they

00:23:51 ◼   ► always did it ends up being a bad deal

00:23:53 ◼   ► for them but the few heavy users get a

00:23:56 ◼   ► really good deal because now they can

00:23:57 ◼   ► just ride as much as they want for a

00:23:58 ◼   ► flat fee so lyft will figure out the

00:24:00 ◼   ► economics of it I'm sure and try to but

00:24:02 ◼   ► that it's the type of pricing psychology

00:24:04 ◼   ► that can make everybody involved feel

00:24:08 ◼   ► like they're getting a good deal even

00:24:09 ◼   ► though obviously you know they're not

00:24:11 ◼   ► right so lyft would be happy if they

00:24:13 ◼   ► make more money and the users would be

00:24:15 ◼   ► happy if they perceive the the

00:24:20 ◼   ► subscription as a good value regardless

00:24:22 ◼   ► whether it's actually a good value

00:24:24 ◼   ► finally somebody and I don't have the

00:24:26 ◼   ► scene out in front of me somebody was

00:24:28 ◼   ► very grumpy about the fact that we

00:24:29 ◼   ► called San Jose not very big and John

00:24:32 ◼   ► did you put this in here would you like

00:24:33 ◼   ► to happen that happened last year too

00:24:35 ◼   ► and we were talking about San Jose we

00:24:37 ◼   ► got so much feedback about I forget we

00:24:38 ◼   ► ever even did fall about it but we

00:24:40 ◼   ► should and because I've totally forgot

00:24:42 ◼   ► about the fallout from last year already

00:24:43 ◼   ► we're like Oh San Jose like nobody's

00:24:45 ◼   ► there it's empty it's not like Samer so

00:24:47 ◼   ► it's not a big city like San Francisco

00:24:48 ◼   ► and any time we said anything like that

00:24:49 ◼   ► someone from San Jose or near San Jose

00:24:52 ◼   ► right st. to tell us mean well you know

00:24:53 ◼   ► San Jose is bigger than ther an cisco

00:24:56 ◼   ► has a bigger population in San Francisco

00:24:58 ◼   ► you know all the things about how San

00:25:00 ◼   ► Jose it's just massive compared to

00:25:01 ◼   ► everything that we be you know we're

00:25:04 ◼   ► saying it's small but it's not right and

00:25:06 ◼   ► to that I would say Texas has more

00:25:08 ◼   ► people than San Jose but if I drop a pin

00:25:11 ◼   ► anywhere in Texas chances are good I'm

00:25:13 ◼   ► gonna look around not see that much all

00:25:14 ◼   ► about density San Jose is bigger San

00:25:18 ◼   ► Jose has more people but practically

00:25:21 ◼   ► speaking if you are a person you could

00:25:23 ◼   ► drop down and WWC and you look around

00:25:24 ◼   ► you'd be like where all the people as a

00:25:27 ◼   ► tumble beat tumbleweed goes by right

00:25:28 ◼   ► like it is very different experience

00:25:31 ◼   ► from the vastly higher density of where

00:25:34 ◼   ► Moscone is San Francisco so that's what

00:25:36 ◼   ► we meant we know it's a big city we know

00:25:38 ◼   ► there's lots of people somewhere also I

00:25:41 ◼   ► was interested

00:25:41 ◼   ► not a single person refuted my Truman

00:25:44 ◼   ► Show theory about everybody who works

00:25:46 ◼   ► there but they're just writing your name

00:25:49 ◼   ► down a little book of a little you know

00:25:51 ◼   ► picture of you says do not serve this

00:25:53 ◼   ► person or serve this person even more

00:25:55 ◼   ► slowly than usual I'm not sure I'd be

00:25:57 ◼   ► able to tell the difference like oh here

00:25:59 ◼   ► we go you wanted to order something I

00:26:02 ◼   ► don't know if I can do that I'll just

00:26:03 ◼   ► check with my boss to see if you can

00:26:04 ◼   ► order something well I'm gonna laugh

00:26:06 ◼   ► when you get says so PO or whatever it's

00:26:08 ◼   ► called and and they are like oh wait

00:26:11 ◼   ► you're Marco yeah we're not serving you

00:26:12 ◼   ► what would you do you would have nowhere

00:26:14 ◼   ► to go you would have you would have no

00:26:16 ◼   ► court to rule over I'd go to the beer

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00:28:13 ◼   ► thank you so much - hello fresh for

00:28:15 ◼   ► sponsoring our show all right it's time

00:28:21 ◼   ► I'm gonna go to sleep now guys there's

00:28:25 ◼   ► been some Mac Pro news I love that

00:28:27 ◼   ► you're bringing this up you're just you

00:28:30 ◼   ► could have just moved on you should

00:28:31 ◼   ► summarize the Mac Pro news that's what

00:28:33 ◼   ► you should do yeah chief summarizer in

00:28:34 ◼   ► chief I'm going to attempt to so friend

00:28:36 ◼   ► of the show and said with no sarcasm

00:28:38 ◼   ► friend of the show Matthew piensa Reno

00:28:40 ◼   ► was invited by himself which is actually

00:28:43 ◼   ► kind of interesting in and of itself I

00:28:44 ◼   ► don't know if we need to unpack that

00:28:46 ◼   ► right now or not but Matt Pan's Reno was

00:28:47 ◼   ► invited to Apple and was put in front of

00:28:51 ◼   ► several different both executives and

00:28:53 ◼   ► engineers and

00:28:55 ◼   ► to talk about hey what's going on with

00:28:57 ◼   ► Mac Pro and my summary which I'm sure

00:29:00 ◼   ► both of you will take issue with and

00:29:01 ◼   ► that's fine but my summary is Apple

00:29:04 ◼   ► wanted to give a little more insight

00:29:08 ◼   ► into what's going on with the Mac Pro

00:29:10 ◼   ► you could we can and surely we'll

00:29:12 ◼   ► pontificate about why that is but one

00:29:16 ◼   ► can assume and I think I actually said

00:29:17 ◼   ► that hey we don't want you to make

00:29:19 ◼   ► purchasing decisions on the hope that

00:29:21 ◼   ► the Mac Pro is coming out later this

00:29:22 ◼   ► year so they made it plain that it will

00:29:25 ◼   ► not be out until 2019

00:29:26 ◼   ► they said 2019 but we don't know when in

00:29:31 ◼   ► they said that and this was what I found

00:29:34 ◼   ► most interesting they've created a

00:29:37 ◼   ► workflow group as I believe what they

00:29:38 ◼   ► called it and what that basically means

00:29:40 ◼   ► is they have contracted and/or hired

00:29:42 ◼   ► creative professionals to sit literally

00:29:46 ◼   ► next to the people who work on say Final

00:29:50 ◼   ► Cut Pro and work on the Mac Pro as well

00:29:52 ◼   ► in order to better understand what their

00:29:55 ◼   ► workflows are and they cited an example

00:29:56 ◼   ► and I think it was Final Cut Pro it

00:29:58 ◼   ► doesn't really matter but they said in

00:29:59 ◼   ► an example of oh these creative

00:30:01 ◼   ► professionals there's they open this one

00:30:03 ◼   ► dialogue and Final Cut Pro all the time

00:30:06 ◼   ► and it takes like 10 seconds to open

00:30:08 ◼   ► this dialogue and nobody at Apple

00:30:10 ◼   ► somehow knew this and so because they're

00:30:13 ◼   ► now sitting next to each other you know

00:30:15 ◼   ► the the creative professionals walk down

00:30:16 ◼   ► the hall and said hey guys can we do

00:30:18 ◼   ► something about this dialogue because

00:30:19 ◼   ► this sucks

00:30:20 ◼   ► and sure enough it turned out there was

00:30:22 ◼   ► like an error in some driver somewhere

00:30:24 ◼   ► or something like that and they were

00:30:25 ◼   ► able to fix it so the point of all this

00:30:27 ◼   ► is Apple is trying to engage with the

00:30:31 ◼   ► broader professional community people

00:30:32 ◼   ► like us in say hey you know you need to

00:30:36 ◼   ► buy an iMac Pro go buy an iMac Pro we

00:30:39 ◼   ► don't wait for the Mac Pro because

00:30:40 ◼   ► you're not getting it for a while

00:30:41 ◼   ► additionally they're they're engaging

00:30:42 ◼   ► with with the broader professional

00:30:44 ◼   ► community in the sense that they've

00:30:45 ◼   ► asked some of these people to come in

00:30:47 ◼   ► house and help them understand what

00:30:49 ◼   ► their workflows are which III think you

00:30:52 ◼   ► can argue both that that's great and

00:30:54 ◼   ► that's terrible and I'm sure we're about

00:30:56 ◼   ► to do exactly that

00:30:57 ◼   ► but one way or another it is it is more

00:31:00 ◼   ► insight than we've had into the Mac Pro

00:31:02 ◼   ► in a long long time and it shows us that

00:31:04 ◼   ► it's still a thing which is exciting it

00:31:07 ◼   ► tells us rough

00:31:08 ◼   ► FLE with an emphasis on roughly when

00:31:10 ◼   ► it's going to be released and they also

00:31:13 ◼   ► said that no no it's going to be modular

00:31:14 ◼   ► and I am happy to report John siracusa

00:31:18 ◼   ► that they are making it plain or perhaps

00:31:21 ◼   ► reiterating that they are making a

00:31:23 ◼   ► display for it still I know you're very

00:31:28 ◼   ► excited and I am happy that you're happy

00:31:30 ◼   ► that is I think my summary and as much

00:31:33 ◼   ► as I'm snarking about this this is

00:31:35 ◼   ► actually pretty fascinating even for me

00:31:37 ◼   ► I don't see a MacPro in my future but

00:31:40 ◼   ► this is really really really interesting

00:31:41 ◼   ► and a very different approach than

00:31:43 ◼   ► apples taken in the past and whether or

00:31:46 ◼   ► not I view a Mac Pro is something I need

00:31:48 ◼   ► to buy and honestly I don't think it's

00:31:50 ◼   ► something that any of us need to buy but

00:31:52 ◼   ► we can argue about that another time I

00:31:54 ◼   ► said too that this approach I still

00:31:57 ◼   ► think that this approach is really

00:31:58 ◼   ► fascinating so with that in mind I will

00:32:00 ◼   ► open the floor perhaps we can start with

00:32:02 ◼   ► Marco what are your thoughts I mean to

00:32:05 ◼   ► me like you know this is this has been

00:32:08 ◼   ► positioned and summarized by many

00:32:09 ◼   ► including she's summarized here in chief

00:32:11 ◼   ► in part as a Mac Pro you know round

00:32:15 ◼   ► table successor from last year but

00:32:18 ◼   ► there's really no new information here

00:32:20 ◼   ► about the Mac Pro the only thing that we

00:32:22 ◼   ► know about the Mac Pro we didn't know

00:32:24 ◼   ► before is that it's definitely not

00:32:26 ◼   ► coming out this year that's the only

00:32:28 ◼   ► thing that's new here what this was

00:32:31 ◼   ► really about I think is you know setting

00:32:35 ◼   ► expectations for that or to be able to

00:32:37 ◼   ► seat it to come and go and for the rest

00:32:39 ◼   ► of the year to come and go without Pro

00:32:41 ◼   ► is saying hey where the heck's the Mac

00:32:42 ◼   ► Pro you know that that's really what I

00:32:44 ◼   ► think this was about on that side and

00:32:46 ◼   ► then to kind of paper over that or to

00:32:50 ◼   ► offset that with something that's

00:32:52 ◼   ► positive by showing off that they have

00:32:55 ◼   ► this new you know kind of like in-house

00:32:57 ◼   ► study of pro users in you know in their

00:33:01 ◼   ► natural environment and geometrically

00:33:04 ◼   ► speaking this announcement was an

00:33:06 ◼   ► open-faced shit sandwich that fell face

00:33:08 ◼   ► down on the floor

00:33:09 ◼   ► [Laughter]

00:33:14 ◼   ► we're news bad news good news you just

00:33:16 ◼   ► get the bad news and then you get the

00:33:18 ◼   ► good news so the bad news is no MacPro

00:33:21 ◼   ► this year and the good news is I look at

00:33:23 ◼   ► the pro workflow team isn't that cool

00:33:25 ◼   ► and you know honestly I mean this is you

00:33:27 ◼   ► know heavy on the PR puff obviously and

00:33:31 ◼   ► you know not from Pantera but from Apple

00:33:33 ◼   ► and there's not a lot of new information

00:33:37 ◼   ► really here but it is interesting that

00:33:40 ◼   ► this Pro you know group thing was

00:33:42 ◼   ► created there and and is is you know

00:33:45 ◼   ► being observed and being worked with

00:33:46 ◼   ► that is that is the more interesting

00:33:48 ◼   ► part of this announcement by far the

00:33:50 ◼   ► actual like again there's no information

00:33:52 ◼   ► with the Mac Pro we don't know anything

00:33:53 ◼   ► at the Mac Pro except it's not come in

00:33:55 ◼   ► this year I can speculate on why you

00:33:58 ◼   ► know we all can many of us have honestly

00:34:01 ◼   ► I don't think it's that interesting yet

00:34:03 ◼   ► because again we have no new information

00:34:05 ◼   ► except that you know that big hole in

00:34:08 ◼   ► the timeline of it's gonna be next year

00:34:10 ◼   ► which I'm glad they said it's going to

00:34:12 ◼   ► be 2019 as opposed to it's not going to

00:34:15 ◼   ► be this year you said that it could be

00:34:16 ◼   ► 2025 or Never

00:34:18 ◼   ► so at least they committed to a year you

00:34:21 ◼   ► can also speculate as many people have

00:34:23 ◼   ► why is it taking Apple so long to

00:34:25 ◼   ► develop what should probably just be a

00:34:27 ◼   ► fairly straightforward like tower or

00:34:29 ◼   ► something tower like the answer to that

00:34:32 ◼   ► that's most likely is that last year

00:34:35 ◼   ► like about a year ago when they had that

00:34:37 ◼   ► roundtable I think it is very likely

00:34:39 ◼   ► that they literally had not even started

00:34:41 ◼   ► yet that it was like it was decided

00:34:43 ◼   ► within a very short time before that

00:34:46 ◼   ► that they that they were going to do

00:34:47 ◼   ► this and that means that from 2013 until

00:34:54 ◼   ► they were probably not doing any work at

00:34:57 ◼   ► all on a Mac Pro they were probably

00:34:58 ◼   ► assuming the iMac Pro was it and they

00:35:00 ◼   ► were only working on the iMac Pro so

00:35:03 ◼   ► it's not that they couldn't do a new

00:35:05 ◼   ► tower in you know five years or whatever

00:35:08 ◼   ► since the last Mac Pro it's that they

00:35:10 ◼   ► can't do it a new tower in a year and a

00:35:12 ◼   ► half that's I think what we're really

00:35:13 ◼   ► seeing here the even that is slightly

00:35:16 ◼   ► concerning because even that's like you

00:35:18 ◼   ► know what pros want is new hardware in

00:35:21 ◼   ► some kind of expandable box we don't

00:35:24 ◼   ► need

00:35:25 ◼   ► fancy designs we don't need you know a

00:35:27 ◼   ► lot of different types of quote

00:35:28 ◼   ► innovation we just need new guts in a

00:35:32 ◼   ► box and for Apple to be you know kind of

00:35:36 ◼   ► taking their sweet time and trying to

00:35:38 ◼   ► work on probably something that's like

00:35:39 ◼   ► really you know highly designed highly

00:35:41 ◼   ► custom that's nice I'm sure that

00:35:43 ◼   ► satisfies Apple but that's not really

00:35:46 ◼   ► what pros are asking for for this

00:35:47 ◼   ► product but I don't think we can talk

00:35:50 ◼   ► Apple out of that kind of design anymore

00:35:52 ◼   ► I think that's kind of just what they do

00:35:53 ◼   ► and from that point of view the the time

00:35:57 ◼   ► scale seems reasonable that they just

00:35:59 ◼   ► started last year and they're not just

00:36:01 ◼   ► doing something basic even though many

00:36:03 ◼   ► of us want them to do exactly that for

00:36:04 ◼   ► this product because they can save the

00:36:06 ◼   ► innovation for all of the rest of their

00:36:09 ◼   ► products including the iMac Pro which is

00:36:11 ◼   ► fairly innovative in a few ways and it's

00:36:13 ◼   ► really nice I really like the iMac Pro

00:36:15 ◼   ► but anyway they're they're not doing

00:36:17 ◼   ► that so oh well I do think it's

00:36:19 ◼   ► interesting also to think now maybe one

00:36:22 ◼   ► of the reasons they're taking a little

00:36:24 ◼   ► bit of time on this is you know what I

00:36:27 ◼   ► expected was the iMac Pro guts in a box

00:36:30 ◼   ► with a couple of GPU slots and maybe it

00:36:33 ◼   ► may be you know space for a few m to

00:36:36 ◼   ► drive modules I don't think that's what

00:36:39 ◼   ► they're doing and and when the iMac Pro

00:36:42 ◼   ► came out and and when we saw how awesome

00:36:45 ◼   ► it was and how few downsides it had and

00:36:47 ◼   ► had few restrictions it had one of the

00:36:49 ◼   ► things that that we said at the time was

00:36:52 ◼   ► what the heck is left for the Mac Pro to

00:36:54 ◼   ► address like how much Headroom above

00:36:57 ◼   ► this can the Mac Pro really achieve you

00:37:00 ◼   ► know are they gonna go dual processor

00:37:01 ◼   ► maybe have many graphics cards you know

00:37:04 ◼   ► support it or different types of slots

00:37:05 ◼   ► or whatever who knows what right we were

00:37:07 ◼   ► trying to figure out like what else what

00:37:09 ◼   ► is left for the Mac Pro to do that the

00:37:11 ◼   ► iMac Pro doesn't do so maybe in order to

00:37:13 ◼   ► create more Headroom in that area maybe

00:37:17 ◼   ► I took a bit of you know special

00:37:19 ◼   ► engineering maybe they're doing

00:37:20 ◼   ► something they haven't done before like

00:37:21 ◼   ► for instance if they if they're working

00:37:23 ◼   ► from the road map of the old Mac Pro of

00:37:26 ◼   ► the 2013 Mac Pro that one had this rigid

00:37:29 ◼   ► GPU arrangement that only supported

00:37:31 ◼   ► these two GPUs and this one kind of

00:37:32 ◼   ► weird arrangement with this kind of

00:37:34 ◼   ► weird integration with the Thunderbolt

00:37:35 ◼   ► bus and it only supported one CPU and

00:37:38 ◼   ► you know the whatever it is four or six

00:37:40 ◼   ► RAM slots and and one SSD module maybe

00:37:44 ◼   ► they're doing dual socket CPUs and that

00:37:47 ◼   ► dramatically complicates things and and

00:37:49 ◼   ► how you have to you know layout the

00:37:51 ◼   ► internals how you have to cool things

00:37:53 ◼   ► maybe they're doing a box that can

00:37:55 ◼   ► accommodate lots of different

00:37:57 ◼   ► configurations like the old towers could

00:37:59 ◼   ► so maybe you could have one or two CPUs

00:38:01 ◼   ► one or four GPU is like you know they

00:38:04 ◼   ► did all sorts of crazy things back with

00:38:05 ◼   ► the old cheese graters and stuff the

00:38:08 ◼   ► difference now is that the cheese

00:38:10 ◼   ► graders were all before Thunderbolt

00:38:11 ◼   ► there was a lot less internal PCI

00:38:15 ◼   ► Express bandwidth and things like that

00:38:17 ◼   ► that had to be allocated to external

00:38:19 ◼   ► storage and GPUs were lower bandwidth

00:38:22 ◼   ► and everything was lower bandwidth back

00:38:23 ◼   ► then and so to design something now you

00:38:27 ◼   ► have to really consider like how you

00:38:28 ◼   ► balance like PCI Express allocations and

00:38:31 ◼   ► lanes and speeds between internal and

00:38:33 ◼   ► external stuff how you route video

00:38:35 ◼   ► signals over the thunderbolt and and how

00:38:37 ◼   ► you like do you route the output to the

00:38:38 ◼   ► GPU to a thunderbolt port on on the back

00:38:41 ◼   ► like how do you do that it's fairly

00:38:43 ◼   ► complicated to design a really good mac

00:38:47 ◼   ► pro tower with modern features and

00:38:51 ◼   ► modern bandwidth and everything else

00:38:53 ◼   ► that's also that also has like

00:38:55 ◼   ► interchangeable slots like that's a hard

00:38:57 ◼   ► thing so if they're doing something like

00:38:58 ◼   ► that taking two years to do it seems

00:39:01 ◼   ► reasonable I don't know what else what

00:39:03 ◼   ► they're doing but I hope so so like the

00:39:05 ◼   ► the people were saying wanted there just

00:39:06 ◼   ► to give us a box and slap things

00:39:08 ◼   ► together like I think there's a minimum

00:39:10 ◼   ► there's a minimum bar of not even

00:39:13 ◼   ► innovation but just quality or attention

00:39:16 ◼   ► to detail or thoughtfulness that we

00:39:18 ◼   ► expect from a lot of people a lot of

00:39:19 ◼   ► people look at the cheese graters and

00:39:21 ◼   ► say oh it's just a tower case yeah it's

00:39:22 ◼   ► an it's a nice looking tower case but

00:39:24 ◼   ► whatever is just a tower like it's not

00:39:25 ◼   ► it has a door but it's just got a bunch

00:39:27 ◼   ► of slots and a motherboard and RAM it's

00:39:29 ◼   ► like cool it's not much different this

00:39:30 ◼   ► from pcs our eyes evidence piled the PC

00:39:32 ◼   ► Tower clones that came after it but I

00:39:34 ◼   ► think that the very first one the Power

00:39:37 ◼   ► Mac g5 I think that probably took them

00:39:42 ◼   ► longer to design that plain and boring

00:39:45 ◼   ► tower case and everything that goes into

00:39:47 ◼   ► it then they're spending there they're

00:39:49 ◼   ► gonna end up spending on this macro but

00:39:50 ◼   ► I Pro like

00:39:52 ◼   ► it's not because they're insisting on

00:39:55 ◼   ► doing something really weird like the

00:39:57 ◼   ► trashcan right because the the Power Mac

00:40:00 ◼   ► g5 was not really weird it was a tower

00:40:01 ◼   ► like straightforward like there wasn't

00:40:03 ◼   ► it wasn't it wasn't weird at all but if

00:40:07 ◼   ► you look at it it's like well it's very

00:40:08 ◼   ► carefully designed they you know the

00:40:11 ◼   ► case is has very you know simple design

00:40:16 ◼   ► with a big curved piece of aluminum

00:40:18 ◼   ► wrapped around a minimum number of seams

00:40:21 ◼   ► the door giving you access to the

00:40:24 ◼   ► insides you know the way the door fits

00:40:26 ◼   ► in and that whole mechanism how they

00:40:28 ◼   ► route all the ribbon cables so they're

00:40:30 ◼   ► not that you know to make it look nice

00:40:32 ◼   ► on the inside so the ribbon cables are

00:40:33 ◼   ► all tucked behind the motherboard and

00:40:35 ◼   ► they're just the right length and stuff

00:40:36 ◼   ► like that

00:40:37 ◼   ► the way the motherboard is laid out I

00:40:38 ◼   ► mean all the various custom chips that

00:40:41 ◼   ► might go into it that aren't in any

00:40:42 ◼   ► other Mac it's not rocket science and

00:40:45 ◼   ► it's not like the thing that people are

00:40:47 ◼   ► afraid of like oh there it's gonna be

00:40:48 ◼   ► shaped like a squid and it's gonna have

00:40:50 ◼   ► you know Thunderbolt 3 connecting

00:40:52 ◼   ► everything and like all sorts of just

00:40:55 ◼   ► make me a box say Apple is doing that

00:40:57 ◼   ► we're just making you a box it is

00:40:58 ◼   ► literally a tower it is the air comes in

00:41:01 ◼   ► the front and out the back it is totally

00:41:03 ◼   ► straightforward but doing that the Apple

00:41:05 ◼   ► Way takes longer than people think and I

00:41:10 ◼   ► kind of want them to do it the Apple way

00:41:13 ◼   ► like if you're in a super big hurry I

00:41:14 ◼   ► can understand like you're like we need

00:41:15 ◼   ► towers yesterday we can't use the iMac

00:41:18 ◼   ► Pro for whatever reasons just you know

00:41:21 ◼   ► slap it together like they like people

00:41:23 ◼   ► who would be happy with the hackintosh

00:41:24 ◼   ► right I don't I don't care what it looks

00:41:26 ◼   ► like how nice it is I don't care how

00:41:28 ◼   ► nice the seams are or whatever just slap

00:41:30 ◼   ► it together but I don't think Apple is

00:41:33 ◼   ► really capable of doing that like even

00:41:35 ◼   ► even its products that we you know it's

00:41:37 ◼   ► quote-unquote worst products like the

00:41:39 ◼   ► products that we complain about like are

00:41:40 ◼   ► you still selling the MacBook Air or

00:41:41 ◼   ► whatever MacBook Air is still nice like

00:41:43 ◼   ► industrial design why is the screen is

00:41:45 ◼   ► gross but like everything else about it

00:41:47 ◼   ► you know it looks expensive and

00:41:50 ◼   ► carefully designed like it's not falling

00:41:52 ◼   ► apart and has weird seams and things

00:41:54 ◼   ► poking out of it and doesn't look

00:41:56 ◼   ► slapped together it looks old but it

00:41:58 ◼   ► doesn't look slap together Apple

00:42:00 ◼   ► generally just is not you know

00:42:02 ◼   ► institutionally capable of making

00:42:05 ◼   ► hardware that looks like it's been

00:42:07 ◼   ► slapped together like on a speedy

00:42:09 ◼   ► schedule like we didn't have time to

00:42:10 ◼   ► actually design this we just use a bunch

00:42:12 ◼   ► of stock parts and we screw them

00:42:13 ◼   ► together like the way the bed wrap of

00:42:15 ◼   ► you know American cars or any car maker

00:42:17 ◼   ► that use like a parts bin dashboard

00:42:19 ◼   ► where we have a bunch of things that we

00:42:22 ◼   ► use in all our cars like the window

00:42:23 ◼   ► switches or whatever and we're not going

00:42:24 ◼   ► to design custom onto this car because

00:42:26 ◼   ► it's too much trouble so just slapping

00:42:27 ◼   ► the same switches that we use on all

00:42:28 ◼   ► other cars very American car markets

00:42:30 ◼   ► used to do stuff like us all the time

00:42:31 ◼   ► these days there's more custom parts in

00:42:34 ◼   ► cars than you would expect but that type

00:42:36 ◼   ► of thing it's just not how Apple does

00:42:39 ◼   ► things they're not aside from trying to

00:42:41 ◼   ► share the same stupid keyboard and all

00:42:43 ◼   ► their laptops they like I don't think

00:42:45 ◼   ► this this thing is gonna you know if

00:42:48 ◼   ► it's as it could be as boring as bread

00:42:51 ◼   ► and butter and it's still gonna take

00:42:52 ◼   ► them two years to make it that's just

00:42:54 ◼   ► how long the stuff takes and like you

00:42:56 ◼   ► were saying marker with like you were

00:42:57 ◼   ► thinking that it would just be the iMac

00:42:59 ◼   ► Pro internals I still think that III

00:43:02 ◼   ► thought that from the beginning that

00:43:03 ◼   ► look don't get your hopes up for the

00:43:06 ◼   ► insides of this Mac Pro to be anything

00:43:07 ◼   ► other thing than the insides of that in

00:43:09 ◼   ► terms of specs like obviously things

00:43:10 ◼   ► will be rearranged and there'd be a new

00:43:11 ◼   ► board and and you know different slots

00:43:14 ◼   ► and stuff like that but fully expected

00:43:16 ◼   ► to have a t2 and to have the same class

00:43:18 ◼   ► of Xeon and so on and so forth

00:43:19 ◼   ► now with a delay I still more or less

00:43:23 ◼   ► expect it to be rearranged iMac pro

00:43:26 ◼   ► internals like I don't expect it to have

00:43:27 ◼   ► a t3 chip I expected that of a t2 chip

00:43:30 ◼   ► right because they don't have time to

00:43:31 ◼   ► make a whole other one of those in this

00:43:33 ◼   ► in this timeline right unless they were

00:43:35 ◼   ► already making it for the iMac processor

00:43:37 ◼   ► which I think they are not right so I

00:43:38 ◼   ► expect iMac pro internals maybe with

00:43:42 ◼   ► with the newer Xeon if it's a drop-in

00:43:43 ◼   ► replacement right more slots for

00:43:46 ◼   ► everything more RAM slots more storage

00:43:48 ◼   ► spots possibly more room for internal

00:43:53 ◼   ► storage right just like capacity you

00:43:56 ◼   ► know start from the design sort of the

00:43:58 ◼   ► design brief of this thing should be

00:43:59 ◼   ► like more thermal capacity than an iMac

00:44:02 ◼   ► Pro and every other feature flows from

00:44:04 ◼   ► that because if you don't do more

00:44:05 ◼   ► thermal capacity than an iMac Pro then

00:44:07 ◼   ► the only thing you're the only benefit

00:44:09 ◼   ► you're getting is well as the screen

00:44:10 ◼   ► breaks you don't lose your whole

00:44:11 ◼   ► computer right so I feel like this thing

00:44:13 ◼   ► is going to have higher thermal ceiling

00:44:15 ◼   ► than the iMac

00:44:16 ◼   ► and then you can do lots of stuff with a

00:44:18 ◼   ► thermal sailing and it's then then it

00:44:20 ◼   ► becomes a question of talking to these

00:44:21 ◼   ► pro people like a writer like what do

00:44:23 ◼   ► you want do you want two CPUs would you

00:44:25 ◼   ► rather have more PCI Express let's do we

00:44:27 ◼   ► have to offer you're both if we just

00:44:29 ◼   ► made all them have one CD would that be

00:44:30 ◼   ► okay

00:44:31 ◼   ► how much internal storage you want

00:44:32 ◼   ► versus external like but it's all like

00:44:34 ◼   ► how you spend your thermal budget but

00:44:37 ◼   ► the budget has to be way higher than the

00:44:39 ◼   ► iMac Pro and all anybody capacity how

00:44:42 ◼   ► much storage can you put in how much RAM

00:44:44 ◼   ► can you put in it right and then of

00:44:46 ◼   ► course how much heat can it dissipate

00:44:47 ◼   ► how many GPUs can you put it how big can

00:44:50 ◼   ► the GPUs be and then finally like use on

00:44:53 ◼   ► the iMac Pro one of the reasons you like

00:44:54 ◼   ► it is because it doesn't sound like a

00:44:56 ◼   ► hairdryer all the time and this to make

00:44:59 ◼   ► a big tower computer that has high

00:45:02 ◼   ► thermal capacity but it's also

00:45:04 ◼   ► reasonably quiet is tricky like I think

00:45:08 ◼   ► about all the pcs I see and sometimes

00:45:10 ◼   ► lust after that have these you know

00:45:12 ◼   ► nicely designed pcs that have big

00:45:15 ◼   ► cooling capacity and try to be quiet

00:45:17 ◼   ► that doesn't happen if you just take a

00:45:19 ◼   ► box and slap a bunch of fans in it like

00:45:21 ◼   ► you have to be thoughtful in some ways

00:45:23 ◼   ► to make sure you don't have any weird

00:45:25 ◼   ► hotspots because you didn't think about

00:45:26 ◼   ► this component over there like I know

00:45:29 ◼   ► people bill Caesar like just get a

00:45:30 ◼   ► really big diameter fan and put a whole

00:45:31 ◼   ► bunch of them in there and it's like

00:45:32 ◼   ► straightforward you just put pieces

00:45:33 ◼   ► together but and assembling a PC like

00:45:37 ◼   ► that unless you have lots of experience

00:45:38 ◼   ► and know exactly how everything's gonna

00:45:39 ◼   ► work with a bunch of custom parts can

00:45:42 ◼   ► lead to weird things where the heat

00:45:45 ◼   ► gradients that you didn't expect there

00:45:47 ◼   ► or a particular component that is not

00:45:48 ◼   ► getting adequate cooling because there's

00:45:50 ◼   ► just no way to route air to there and

00:45:51 ◼   ► you it's just it's hacky and it's not

00:45:53 ◼   ► it's not up the apples quality so I

00:45:56 ◼   ► think that even if Apple is making the

00:46:00 ◼   ► most boring box we could possibly think

00:46:02 ◼   ► of that they have to they are going to

00:46:06 ◼   ► do a better job then then I think some

00:46:09 ◼   ► people would want those to those

00:46:10 ◼   ► hackintosh type customers and as far as

00:46:11 ◼   ► I'm concerned as someone who doesn't

00:46:13 ◼   ► need this thing right now although you

00:46:15 ◼   ► may disagree when you think to how old

00:46:17 ◼   ► my Mac is but I'd rather like spend the

00:46:19 ◼   ► time spend the time to make even if it's

00:46:21 ◼   ► a boring tower spend the time to make a

00:46:22 ◼   ► boring tower that's as nice as a cheese

00:46:24 ◼   ► grater spend the time to make it look

00:46:25 ◼   ► nice it's been in time to make sure that

00:46:28 ◼   ► is super reliable

00:46:30 ◼   ► that it's quiet figure out a way to make

00:46:31 ◼   ► it quiet and yes spend the time talking

00:46:33 ◼   ► to people the various prose and saying

00:46:35 ◼   ► what do you what do you want out of this

00:46:37 ◼   ► machine like do we have to make two

00:46:39 ◼   ► slots or CPUs or is that something that

00:46:40 ◼   ► nobody wants and we don't have to do

00:46:41 ◼   ► that

00:46:42 ◼   ► because I don't think they're gonna have

00:46:44 ◼   ► 17 different configurable versions of

00:46:45 ◼   ► this right and I also don't think

00:46:48 ◼   ► they're going to make it some magic

00:46:51 ◼   ► modular snapped together a future

00:46:53 ◼   ► technology Thunderbolt 3 powered octopus

00:46:55 ◼   ► thing I know lots of people think that

00:46:57 ◼   ► you know 2019 this is gonna be some

00:46:59 ◼   ► crazy trashcan but I don't I don't think

00:47:01 ◼   ► that I think it's gonna be a fairly

00:47:02 ◼   ► straightforward machine I just want to

00:47:03 ◼   ► be nice I just um

00:47:05 ◼   ► I I'm struggling because I I do see both

00:47:08 ◼   ► sides of this like on the one side just

00:47:10 ◼   ► like you guys had said you know why not

00:47:12 ◼   ► just make take the old cheese grater

00:47:14 ◼   ► you know form-factor slap new bits in it

00:47:17 ◼   ► and call it a day

00:47:18 ◼   ► but there's been a lot of changes to the

00:47:22 ◼   ► Mac in the last couple of years you know

00:47:23 ◼   ► what used to be for the purposes of this

00:47:26 ◼   ► conversation when it used to be just

00:47:28 ◼   ► vanilla intel motherboards with vanilla

00:47:29 ◼   ► intel chips on them now or not quite so

00:47:32 ◼   ► simple we have the you know the tea to

00:47:34 ◼   ► that that one of you guys mentioned

00:47:35 ◼   ► earlier we have all these different you

00:47:37 ◼   ► know coprocessors we have a touch bar

00:47:39 ◼   ► that we have never seen be external to

00:47:41 ◼   ► the device we have a secure Enclave

00:47:43 ◼   ► there's so many different things that

00:47:45 ◼   ► make this so much more complex than

00:47:46 ◼   ► before and when when you also add

00:47:50 ◼   ► modularity into this because there's

00:47:53 ◼   ► basically no Apple computers sold today

00:47:57 ◼   ► that is as modular as we are expecting

00:48:00 ◼   ► and being told that this will be and I

00:48:02 ◼   ► can't imagine it's easy to keep up with

00:48:06 ◼   ► these extremely stringent security

00:48:07 ◼   ► requirements while also doing this mod

00:48:12 ◼   ► you know this modular thing so as an

00:48:14 ◼   ► example like this phantom Apple display

00:48:15 ◼   ► this new cinema display if you will

00:48:17 ◼   ► presumably that's going to have a camera

00:48:20 ◼   ► in an iSight camera in it or FaceTime

00:48:22 ◼   ► camera or whatever they're calling it

00:48:23 ◼   ► now presumably they're going to want

00:48:25 ◼   ► that to be controlled by you know the t2

00:48:27 ◼   ► or whatever it is it controls in these

00:48:29 ◼   ► days how do you do that when it's not

00:48:32 ◼   ► part of the device itself how does that

00:48:34 ◼   ► work so yeah I mean you could just say

00:48:37 ◼   ► yes screw it if somebody can hack your

00:48:40 ◼   ► camera well tough nuggies you made this

00:48:42 ◼   ► bed yourself if that's not apples

00:48:43 ◼   ► so I understand all the angst about Oh

00:48:46 ◼   ► we'll just you know use a cheese grater

00:48:47 ◼   ► put some new bits in it walk away and I

00:48:50 ◼   ► could make a pretty good argument that

00:48:52 ◼   ► they should do that and then do the real

00:48:53 ◼   ► Mac Pro afterwards but just like you

00:48:56 ◼   ► said John like that's not Apple's way

00:48:58 ◼   ► apples ways to make this interesting and

00:49:00 ◼   ► innovative and and smart and I think and

00:49:03 ◼   ► I hope that's what they're doing oh nice

00:49:05 ◼   ► I like it doesn't have to be innovative

00:49:07 ◼   ► because it's like as the cheese grater

00:49:08 ◼   ► is it innovative like what's innovative

00:49:10 ◼   ► about the cheese grater the only things

00:49:11 ◼   ► innovative about it is how nice it is

00:49:12 ◼   ► like it's not it was just it's just a

00:49:15 ◼   ► tower case like the there was the CPUs

00:49:17 ◼   ► weren't arranged in an octagon it wasn't

00:49:19 ◼   ► cooled by like jellyfish like it was

00:49:22 ◼   ► just a tower case with fans and had hard

00:49:25 ◼   ► drives and RAM and slots and like it was

00:49:26 ◼   ► very straightforward but it's nice that

00:49:30 ◼   ► the trash can was innovative wow this

00:49:32 ◼   ► tube shape thing with a chimney design

00:49:34 ◼   ► and a little triangle motherboard and

00:49:35 ◼   ► two GPUs and like that that was an

00:49:38 ◼   ► innovative design and that's what people

00:49:40 ◼   ► are afraid is happening and I I mean I'm

00:49:42 ◼   ► assuming talking to the pros that pros

00:49:44 ◼   ► are not saying please make it you know

00:49:46 ◼   ► really weird like they they don't care

00:49:48 ◼   ► what it looks like they hoping that the

00:49:50 ◼   ► influence talking these people will

00:49:52 ◼   ► cause it to be more will push back

00:49:55 ◼   ► against any unconventional thinking that

00:49:57 ◼   ► Apple may bring to the table what what

00:49:59 ◼   ► if we gave you something like this I

00:50:00 ◼   ► hope the pros go that might work but I

00:50:03 ◼   ► know this will work so why don't you

00:50:04 ◼   ► just make me this and by the way this

00:50:05 ◼   ► article honest I'm mistaken does not say

00:50:08 ◼   ► that this pro workflow team was created

00:50:10 ◼   ► for this it just tells you about the pro

00:50:12 ◼   ► work for the team I have no idea how

00:50:13 ◼   ► long the pro workflow team has been an

00:50:15 ◼   ► apple maybe they'd been there for a

00:50:16 ◼   ► decade advising the Final Cut Pro team

00:50:17 ◼   ► and every Pro Mac that they've ever made

00:50:19 ◼   ► right this is just part of to soften the

00:50:22 ◼   ► blow of the of the macro not being this

00:50:24 ◼   ► year will tell you about a thing that

00:50:26 ◼   ► previously we had no reason to tell you

00:50:27 ◼   ► about because what do you care what we

00:50:29 ◼   ► do internally right but to make you feel

00:50:31 ◼   ► like we're really paying attention will

00:50:32 ◼   ► tell you about this which i think is

00:50:34 ◼   ► fine like if someone snarkily tweeted

00:50:36 ◼   ► congratulations Apple you've discovered

00:50:38 ◼   ► user acceptance testing which hasn't

00:50:42 ◼   ► discovered it like I said I think this

00:50:44 ◼   ► has always existed maybe it's been

00:50:45 ◼   ► ramped up maybe they've been given

00:50:47 ◼   ► closer access to machines instead of

00:50:48 ◼   ► just being giving weird you know

00:50:50 ◼   ► disguised boxes and saying what do you

00:50:51 ◼   ► think of this but this this is the type

00:50:55 ◼   ► of thing

00:50:56 ◼   ► then you would hope any company's doing

00:50:59 ◼   ► but that the sort of The Legend of Apple

00:51:02 ◼   ► the the face that they present to the

00:51:04 ◼   ► world doesn't include this like the The

00:51:08 ◼   ► Legend of Apple is we don't need to talk

00:51:11 ◼   ► to people to know what to make we don't

00:51:13 ◼   ► do focus groups we don't ask you what

00:51:15 ◼   ► you want because you don't know what you

00:51:16 ◼   ► want will tell you what you want we know

00:51:18 ◼   ► it's like we we just go off to the

00:51:21 ◼   ► mountain and we come down with a thing

00:51:22 ◼   ► and trust me you'll love it right and

00:51:24 ◼   ► that's how we got the touch bar yeah

00:51:26 ◼   ► maybe not I think maybe that's more of

00:51:28 ◼   ► the focus group thing or someone has an

00:51:30 ◼   ► idea and you tell people do you think

00:51:31 ◼   ► this is a good idea and everyone goes

00:51:32 ◼   ► yeah that sounds like it might be a good

00:51:33 ◼   ► idea but people are dummies like this

00:51:35 ◼   ► like it's a steve job the steve jobs

00:51:37 ◼   ► school of thought of like you know don't

00:51:40 ◼   ► ask people like we are smart enough on

00:51:42 ◼   ► our own to figure it out if we ask

00:51:43 ◼   ► people we'll make mediocre stuff because

00:51:45 ◼   ► that's that's true of any product focus

00:51:48 ◼   ► groups are death it's like the you know

00:51:49 ◼   ► the homework are from from the simpsons

00:51:51 ◼   ► right just everyone has ideas about what

00:51:53 ◼   ► they think they want but everyone is not

00:51:55 ◼   ► a product designer it's your job as a

00:51:56 ◼   ► product designer to you no synthesize

00:51:58 ◼   ► their desires and figure out what it is

00:52:00 ◼   ► that they really want so on and so forth

00:52:01 ◼   ► but the more company is perceived to be

00:52:05 ◼   ► allowing the customer to lead them the

00:52:08 ◼   ► more it is likely to make mediocre

00:52:11 ◼   ► products and to lose sight of true

00:52:14 ◼   ► innovation result innovators dilemma

00:52:15 ◼   ► things like you know just keep talking

00:52:17 ◼   ► to your best customers they'll

00:52:18 ◼   ► continually ask for like we do on the

00:52:20 ◼   ► show essentially it you just listen to

00:52:22 ◼   ► your mainframe customers they keep

00:52:23 ◼   ► telling you about how they want you to

00:52:24 ◼   ► make better and better mainframes and

00:52:25 ◼   ► you miss the PC revolution right because

00:52:26 ◼   ► you're like because you just like well

00:52:28 ◼   ► are all of our biggest customers say

00:52:30 ◼   ► they want this and they want that and

00:52:31 ◼   ► you will never make the PC if you keep

00:52:34 ◼   ► talking to your mainframe customers you

00:52:36 ◼   ► have to say well actually there's

00:52:37 ◼   ► another thing we should be doing and

00:52:38 ◼   ► those customers will never tell us to do

00:52:40 ◼   ► that there's a million business books

00:52:41 ◼   ► about this right but Apple we don't

00:52:43 ◼   ► perceive as saying we're not really sure

00:52:45 ◼   ► how to make a pro computer can we get

00:52:47 ◼   ► some pros and here to tell us what do

00:52:48 ◼   ► you like do you like this do you like

00:52:49 ◼   ► that like it's if strong position like a

00:52:51 ◼   ► weakness and we want them to just know

00:52:53 ◼   ► everything automatically and just make

00:52:54 ◼   ► beautiful things that everybody loved

00:52:56 ◼   ► reality of course is neither extreme is

00:52:58 ◼   ► true Steve Jobs is Apple still took

00:53:01 ◼   ► customer feedback and like that's always

00:53:02 ◼   ► been a part of the process and this

00:53:05 ◼   ► whole Pro work ball team I'm sure it

00:53:06 ◼   ► does have some influence but in the end

00:53:08 ◼   ► of Johnny Arizona

00:53:09 ◼   ► it's not going on there so I think you

00:53:14 ◼   ► know this is one of the reasons you

00:53:16 ◼   ► don't talk about your process because

00:53:18 ◼   ► once people out something company start

00:53:20 ◼   ► thinking about your process it it loses

00:53:23 ◼   ► some of the magic and you start worrying

00:53:26 ◼   ► about is that really the best process to

00:53:29 ◼   ► do this I'm not on that fair workflow

00:53:30 ◼   ► team what if they're not talking to me

00:53:32 ◼   ► in fact we got some feedback about that

00:53:33 ◼   ► from other people saying yeah they're

00:53:35 ◼   ► talking to pros in film and video and

00:53:38 ◼   ► whatever industries but they're not

00:53:39 ◼   ► talking to pros in my industry whatever

00:53:42 ◼   ► that may be you know academics R&D you

00:53:46 ◼   ► know scientific stuff I don't know I

00:53:51 ◼   ► figured what the calories outside of

00:53:53 ◼   ► what they have listed that are on the

00:53:56 ◼   ► pro work with and for all we know the

00:53:57 ◼   ► protein does include all those they

00:53:58 ◼   ► didn't tell us everything about them but

00:54:00 ◼   ► either way if you don't feel like your

00:54:02 ◼   ► views are being represented and you buy

00:54:05 ◼   ► into the idea that it's that small group

00:54:07 ◼   ► of people that's essentially dictating

00:54:09 ◼   ► what this machine will look like that

00:54:10 ◼   ► doesn't feel good either because now

00:54:12 ◼   ► when the machine comes out you could be

00:54:13 ◼   ► like oh great that business is a great

00:54:15 ◼   ► machine for video editors but for me

00:54:17 ◼   ► doing medical imaging it sucks they

00:54:19 ◼   ► should have had medical images in there

00:54:20 ◼   ► for a murkrow team that's you know

00:54:21 ◼   ► that's the difficulty of making any

00:54:24 ◼   ► product they are not gonna make an

00:54:25 ◼   ► entire line of Mac Pro's to suit

00:54:28 ◼   ► everybody's needs they're gonna make one

00:54:30 ◼   ► that suits most people's needs where

00:54:33 ◼   ► most is defined as people Apple things

00:54:35 ◼   ► will buy a Mac Pro and at that with the

00:54:37 ◼   ► asterisk we hope it will suit most

00:54:39 ◼   ► people's needs we hope yeah maybe

00:54:41 ◼   ► they'll be wrong about that maybe you

00:54:42 ◼   ► know that's again what the process like

00:54:45 ◼   ► wouldn't it be for all you know Apple if

00:54:48 ◼   ► you made this kind of computer a whole

00:54:49 ◼   ► new class of people would want to buy it

00:54:51 ◼   ► and ignore the pro video people because

00:54:53 ◼   ► your real market is you know like makers

00:54:56 ◼   ► but their 3d printers and they need to

00:54:57 ◼   ► do CAD on it I don't know like that's

00:54:59 ◼   ► kind of apples job to figure out but if

00:55:03 ◼   ► you start if your starting point is a

00:55:05 ◼   ► more or less conventional tower with a

00:55:07 ◼   ► separate monitor that's really nice and

00:55:09 ◼   ► that has the same capabilities and

00:55:11 ◼   ► performance profile as the iMac Pro but

00:55:13 ◼   ► with more capacity that's a pretty good

00:55:15 ◼   ► starting point for most people know they

00:55:16 ◼   ► can ask for things here and there but I

00:55:20 ◼   ► don't think that that Pro work

00:55:22 ◼   ► is going to do anything other than have

00:55:26 ◼   ► minor suggestions about a very

00:55:30 ◼   ► conventional design and best-case

00:55:33 ◼   ► scenario that team was able to dissuade

00:55:35 ◼   ► Apple very early on like last year

00:55:37 ◼   ► sometime to not make you know a weird

00:55:40 ◼   ► octopus thing right say yeah don't go

00:55:43 ◼   ► down that path like we have some

00:55:45 ◼   ► sketches I hope everyone involved would

00:55:47 ◼   ► say that might be good it might be bad

00:55:50 ◼   ► but it's an unknown and you already did

00:55:51 ◼   ► that with a trash can so let's just reel

00:55:53 ◼   ► this back in let's let's start with a

00:55:54 ◼   ► box I feel like - like there's there's

00:55:58 ◼   ► different levels at which this kind of

00:56:01 ◼   ► like user focus group or work group is

00:56:04 ◼   ► useful or needed it makes total sense to

00:56:07 ◼   ► have people who use say the pro apps

00:56:11 ◼   ► work with Apple on some level and have

00:56:14 ◼   ► Apple asked them like what they need and

00:56:16 ◼   ► watch what they need and and you know

00:56:18 ◼   ► we're we're closely with them to tailor

00:56:20 ◼   ► the pro apps to the needs of the people

00:56:22 ◼   ► who buy them but as you go kind of

00:56:25 ◼   ► further down I guess the stack of the

00:56:29 ◼   ► platforms the operating systems and then

00:56:32 ◼   ► eventually the hardware it gets less and

00:56:34 ◼   ► less specific the whole appeal of

00:56:37 ◼   ► personal computing is that these

00:56:39 ◼   ► machines are generalists they can be

00:56:42 ◼   ► used to do anything lots of different

00:56:45 ◼   ► tasks can be done on these machines and

00:56:47 ◼   ► so the the hardware and the platforms in

00:56:50 ◼   ► the OS have to be able to support

00:56:53 ◼   ► anything because you never know what

00:56:56 ◼   ► people are going to do you know you can

00:56:58 ◼   ► you can pick a few use cases and say

00:57:00 ◼   ► let's make sure you know that it works

00:57:01 ◼   ► well for these use cases because we've

00:57:03 ◼   ► heard that a lot of people use it for

00:57:04 ◼   ► that or something but you can never

00:57:06 ◼   ► accommodate everything via user testing

00:57:09 ◼   ► that people are going to want these

00:57:10 ◼   ► computers and operating systems to do so

00:57:13 ◼   ► as you go down like it yeah have the the

00:57:16 ◼   ► team that makes final cut work with

00:57:18 ◼   ► video editors that makes total sense

00:57:20 ◼   ► but even that is like kind of hard to

00:57:22 ◼   ► describe like I guarantee you no one on

00:57:25 ◼   ► the logic team has ever watched somebody

00:57:27 ◼   ► had on a podcast and logic and maybe

00:57:30 ◼   ► it's a pretty light use case I don't

00:57:32 ◼   ► know but I'm telling you it's never

00:57:33 ◼   ► happened but anyway the OS and the ha

00:57:36 ◼   ► we're have to be as versatile as

00:57:38 ◼   ► possible so this is why this is kind of

00:57:41 ◼   ► like a like I don't think this has a lot

00:57:43 ◼   ► to do with the Mac Pro like this this

00:57:45 ◼   ► user I think this is purely like a PR

00:57:47 ◼   ► thing to cover up they the information

00:57:50 ◼   ► they wanted to communicate was don't

00:57:52 ◼   ► expect a Mac Pro this year and as John

00:57:53 ◼   ► said you know they they gave you this

00:57:55 ◼   ► Pro workflows group thing as like

00:57:58 ◼   ► something good to stick on top of that

00:58:00 ◼   ► and that's nice but I don't think

00:58:02 ◼   ► they're that related and the design of

00:58:05 ◼   ► the of a Mac any Mac even you know a lot

00:58:08 ◼   ► of people have been arguing about like

00:58:09 ◼   ► the definition of Pro what counts as a

00:58:11 ◼   ► pro I think this is a totally useless

00:58:13 ◼   ► distinction it doesn't matter Pro is

00:58:15 ◼   ► marketing that's all it is it Pro just

00:58:17 ◼   ► means the bigger one of the more

00:58:18 ◼   ► expensive one any other any other

00:58:20 ◼   ► focusing of what this definition is is

00:58:22 ◼   ► is not productive all of the computers

00:58:24 ◼   ► in the lineup should be as versatile as

00:58:27 ◼   ► possible the OS and the platforms and

00:58:30 ◼   ► everything should be as versatile as

00:58:31 ◼   ► possible to accommodate any kind of work

00:58:33 ◼   ► any kind of workflow any kind of

00:58:35 ◼   ► workload the only reason that you

00:58:37 ◼   ► shouldn't be able to do something on a

00:58:39 ◼   ► MacBook Air that you can do on a Mac Pro

00:58:42 ◼   ► is if the MacBook Air doesn't have

00:58:45 ◼   ► hardware support for what you're doing

00:58:48 ◼   ► if it doesn't have enough RAM or if it's

00:58:50 ◼   ► just too damn slow or if it doesn't have

00:58:52 ◼   ► enough Thunderbolt bandwidth that should

00:58:54 ◼   ► be the only difference between these

00:58:55 ◼   ► products and when computers are properly

00:58:58 ◼   ► designed which they have been for

00:58:59 ◼   ► decades that is the only distinction if

00:59:01 ◼   ► for most types of applications unless

00:59:03 ◼   ► there's like a specific GPU requirement

00:59:05 ◼   ► something like you don't quote need a

00:59:08 ◼   ► MacBook Pro to edit video you couldn't

00:59:11 ◼   ► edit video in a MacBook Air it'll just

00:59:13 ◼   ► be slower and stuff like that like when

00:59:15 ◼   ► you buy or if you sell computers you try

00:59:17 ◼   ► to make these distinctions you try to

00:59:19 ◼   ► say oh well this you need to go to this

00:59:21 ◼   ► model if you need to do this or this way

00:59:23 ◼   ► if you're only doing this you should

00:59:24 ◼   ► only be using this cheapo crappy model

00:59:26 ◼   ► over here but these distinctions are all

00:59:29 ◼   ► just for sales and marketing and for the

00:59:30 ◼   ► most part the only thing that matters is

00:59:32 ◼   ► does it have the tech specs to do what

00:59:34 ◼   ► you need at all and then you can argue

00:59:36 ◼   ► about how fast to bring in user testing

00:59:40 ◼   ► groups like it like this to influence

00:59:43 ◼   ► hardware decisions I think is

00:59:45 ◼   ► questionable because for a long time

00:59:50 ◼   ► to the best of our knowledge these kinds

00:59:53 ◼   ► of people being brought in and for

00:59:54 ◼   ► Hardware decisions were not necessary or

00:59:57 ◼   ► weren't happening and we don't we still