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Hello Internet

H.I. #92: Grey Honeypot

 

00:00:00 ◼   ► hello this is Brady speaking into the

00:00:02 ◼   ► microphone I should ask you what you

00:00:03 ◼   ► have for breakfast I always forget to do

00:00:05 ◼   ► that

00:00:05 ◼   ► three protein Weetabix protein Weetabix

00:00:08 ◼   ► what the hell is that it's like a

00:00:09 ◼   ► special type of Weetabix it's got a bit

00:00:10 ◼   ► of extra protein in it

00:00:11 ◼   ► what's a Weetabix if you don't know what

00:00:13 ◼   ► we do Pixar this conversation is beyond

00:00:15 ◼   ► repair so I've done a thing yesterday oh

00:00:20 ◼   ► yeah you know how sometimes I don't know

00:00:24 ◼   ► if this happens to you or not but

00:00:24 ◼   ► sometimes you do a thing and something

00:00:26 ◼   ► happens and like it just fills you with

00:00:28 ◼   ► so much excitement and enthusiasm that

00:00:31 ◼   ► you want to like tell the whole world

00:00:32 ◼   ► about it but you realize that when you

00:00:35 ◼   ► tell people they're not gonna be as

00:00:36 ◼   ► impressed as you feel about it and now I

00:00:38 ◼   ► don't actually have this experience very

00:00:40 ◼   ► often but I can imagine that this is an

00:00:43 ◼   ► experience that you have quite a lot for

00:00:44 ◼   ► you well let me give you the background

00:00:46 ◼   ► first right okay in my house like at the

00:00:49 ◼   ► top floor is where my office is and I

00:00:51 ◼   ► actually have two offices I have like

00:00:54 ◼   ► one that I'm in now where I have my

00:00:56 ◼   ► computer in my desk and I do my editing

00:00:57 ◼   ► and do the podcast and whatnot and you

00:00:59 ◼   ► have your memorabilia

00:01:00 ◼   ► there's Lego boxes photographs of

00:01:02 ◼   ► astronauts yeah I like it to be like a

00:01:05 ◼   ► nice environment like an old-school

00:01:07 ◼   ► gentleman's office oh I've got a ye

00:01:10 ◼   ► oldie map of South Australia and

00:01:11 ◼   ► Adelaide on the wall and Ian Rush

00:01:13 ◼   ► scoring one of his goals in the 1989 FA

00:01:16 ◼   ► Cup final in which Liverpool beat

00:01:18 ◼   ► Everton three two things like that

00:01:19 ◼   ► you're sitting in a big plush leather

00:01:21 ◼   ► chair right now as you record this I

00:01:23 ◼   ► believe I am in the leather chair yeah

00:01:25 ◼   ► it's got like the nice green office

00:01:28 ◼   ► walls that you would expect from an old

00:01:30 ◼   ► scholarly office anyway we're getting

00:01:32 ◼   ► off subject here and then I have like a

00:01:34 ◼   ► second office that is supposed to be

00:01:37 ◼   ► also like my personal room with a TV and

00:01:39 ◼   ► a sofa where I could be banished to

00:01:41 ◼   ► watch sport but it's kind of more

00:01:43 ◼   ► evolved into like an office as well and

00:01:47 ◼   ► it's where I do a lot of recording and I

00:01:49 ◼   ► have luck so I have some video equipment

00:01:50 ◼   ► in there and some lights and stuff but

00:01:52 ◼   ► it's supposed to be a nice looking room

00:01:54 ◼   ► all the rooms in the house are supposed

00:01:56 ◼   ► to be nice looking because my wife likes

00:01:57 ◼   ► a nice looking house and you do have a

00:01:59 ◼   ► very nice-looking house pretty thank you

00:02:01 ◼   ► alright let's not go there thank you

00:02:02 ◼   ► very much you're very kind okay so the

00:02:06 ◼   ► problem is over the last sort of six

00:02:08 ◼   ► months or so largely because of hello

00:02:12 ◼   ► Internet

00:02:13 ◼   ► there has been an encroachment it's been

00:02:16 ◼   ► spreading like a disease of cardboard

00:02:20 ◼   ► and cardboard boxes as we've had things

00:02:22 ◼   ► like project revolution and operation

00:02:24 ◼   ► Twinkletoes and things like that

00:02:26 ◼   ► there's like packaging in boxes and

00:02:29 ◼   ► material and packing materials coming to

00:02:32 ◼   ► my house more and more often and like

00:02:34 ◼   ► what started in just a corner of the

00:02:36 ◼   ► second office has been gradually

00:02:38 ◼   ► expanding and spreading until it's

00:02:41 ◼   ► almost engulfed my second office with

00:02:43 ◼   ► cardboard boxes and it's just a big wall

00:02:45 ◼   ► of beige yeah and it's even starting to

00:02:47 ◼   ► slowly leak into my nice offer oh yeah

00:02:50 ◼   ► so anyway the chief designer of the

00:02:53 ◼   ► house has been in my ear she's not been

00:02:55 ◼   ► pleased about it huh we've got guests

00:02:57 ◼   ► coming at Christmas and she said enough

00:02:59 ◼   ► Sanath you have to get rid of all this

00:03:01 ◼   ► stuff but I can't get rid of it you have

00:03:03 ◼   ► been slowly accruing a Hello Internet

00:03:06 ◼   ► distribution center in your house I mean

00:03:08 ◼   ► that's what it sounds like

00:03:09 ◼   ► yeah another big problem is the

00:03:11 ◼   ► proliferation of brown papers from

00:03:14 ◼   ► numberphile videos that I don't throw

00:03:16 ◼   ► away so I've got filing cabinets upon

00:03:18 ◼   ► filing cabinets of rolls of brown paper

00:03:20 ◼   ► with mathematical scribbles over it for

00:03:22 ◼   ► the last X number of years of

00:03:24 ◼   ► numberphile I can't be able to throw

00:03:26 ◼   ► them away because I think they're like

00:03:28 ◼   ► historical items and quite collectible

00:03:30 ◼   ► so anyway this week I did something I've

00:03:33 ◼   ► been thinking about for quite a while

00:03:34 ◼   ► and yesterday I went and hired my very

00:03:38 ◼   ► own storage like locker apartment place

00:03:42 ◼   ► off-site oh okay okay

00:03:46 ◼   ► and I cannot tell you how much pleasure

00:03:49 ◼   ► it is giving me at the moment like it

00:03:52 ◼   ► feels so industrial and so like it

00:03:55 ◼   ► really appeals to that caveman part of

00:03:57 ◼   ► my personality because it's like it's

00:03:59 ◼   ► this really cool place with all these

00:04:01 ◼   ► anonymous rows of mysterious still

00:04:04 ◼   ► locked apartments and I've got my own

00:04:06 ◼   ► one with a code number and a lock and I

00:04:09 ◼   ► have to go in these like really cool

00:04:11 ◼   ► goods lifts that are like old-fashioned

00:04:13 ◼   ► lifts where you have to pull all the

00:04:14 ◼   ► doors and the shutters open yourself and

00:04:16 ◼   ► it's this really amazing place and then

00:04:19 ◼   ► I've got my own secret cave I'm packing

00:04:22 ◼   ► up all the brown papers and all the

00:04:23 ◼   ► boxes and memorabilia and stuff into

00:04:25 ◼   ► containers and taking them there and

00:04:27 ◼   ► stacking them up and creating this like

00:04:29 ◼   ► special place and it's just bringing me

00:04:32 ◼   ► so much happiness that I'm just looking

00:04:34 ◼   ► for excuses to go there like oh I think

00:04:36 ◼   ► I might take this box to the storage

00:04:37 ◼   ► locker check it in the back of the car

00:04:40 ◼   ► sign in say hi get out the big trolley

00:04:44 ◼   ► and roll the trolley to my car and put

00:04:46 ◼   ► the boxes on the trolley and then yank

00:04:48 ◼   ► open the goods lift it's also industrial

00:04:50 ◼   ► and I love it and it's like my own

00:04:53 ◼   ► special place and it's like a little

00:04:55 ◼   ► expansion of my domain and my empire it

00:04:59 ◼   ► just makes me so happy I mean it sounds

00:05:01 ◼   ► like you're gonna move in Brady we bring

00:05:03 ◼   ► in chairs and toilets right in a sink

00:05:05 ◼   ► soon in in your storage space I mean is

00:05:07 ◼   ► that was gonna happen that's what it

00:05:08 ◼   ► sounds like it's disappointingly small

00:05:11 ◼   ► and very unlivable but also it's just

00:05:13 ◼   ► creating so much space here in my at

00:05:15 ◼   ► home like these filing cabinets that

00:05:17 ◼   ► have been like just absolutely

00:05:19 ◼   ► overflowing with brown papers for the

00:05:21 ◼   ► last year or two and now completely

00:05:24 ◼   ► empty oh my goodness I can put other

00:05:27 ◼   ► stuff in these now this is what I was

00:05:29 ◼   ► gonna say that was like Brady I don't

00:05:30 ◼   ► know anybody who ever genuinely solves

00:05:33 ◼   ► the problem of I don't have more space

00:05:34 ◼   ► with getting more space this is always a

00:05:38 ◼   ► very temporary solution at best in my

00:05:41 ◼   ► experience so I'm very happy for you I'm

00:05:43 ◼   ► glad that everything's gonna get cleared

00:05:45 ◼   ► out for the holidays but somehow I think

00:05:48 ◼   ► with you which you're already

00:05:48 ◼   ► approaching here I was like wow look at

00:05:50 ◼   ► all this space I have at home what could

00:05:52 ◼   ► I possibly do with it I think that's

00:05:54 ◼   ► that's what's gonna end up here no it

00:05:56 ◼   ► means I can take stuff that's been out

00:05:57 ◼   ► and visible there shouldn't be and put

00:06:00 ◼   ► it into the storage space they had

00:06:01 ◼   ► previously been filled up with all the

00:06:03 ◼   ► papers and things like that so I think

00:06:05 ◼   ► it's gonna create less clutter I mean

00:06:08 ◼   ► you sound exactly like my wife and

00:06:09 ◼   ► actually just before the show I was

00:06:11 ◼   ► talking to the Duke from Venezuela and I

00:06:15 ◼   ► was telling him about my storage locker

00:06:16 ◼   ► and I said I'm gonna talk about and

00:06:18 ◼   ► hello Internet until grey about it and

00:06:20 ◼   ► somehow in the back of my head I thought

00:06:22 ◼   ► maybe you would like share and you would

00:06:24 ◼   ► tell me some story about some storage

00:06:26 ◼   ► thing that you've done off-site but he

00:06:28 ◼   ► just said no grey is gonna slay you for

00:06:30 ◼   ► that that's so anti gray and I'm so sure

00:06:33 ◼   ► I think maybe you think this is kind of

00:06:35 ◼   ► cool but the Jake was right okay well

00:06:38 ◼   ► there's two different things here I

00:06:39 ◼   ► completely agree with you

00:06:41 ◼   ► that storage lockers are kind of cool

00:06:44 ◼   ► yeah like if I was gonna have to run a

00:06:45 ◼   ► business that doesn't seem like a bad

00:06:47 ◼   ► one and because it's like don't have to

00:06:48 ◼   ► do very much you're just renting space

00:06:50 ◼   ► it's it's relatively automated there's

00:06:53 ◼   ► also a antle's understand the

00:06:55 ◼   ► appreciation of those places because

00:06:56 ◼   ► there's something logistic e about them

00:06:58 ◼   ► it's it's like there's movement of

00:07:00 ◼   ► objects like you say you have like the

00:07:02 ◼   ► trolleys it's very pleasing to pack

00:07:05 ◼   ► stuff like I get I get all of that yeah

00:07:07 ◼   ► but I have never in my life had a

00:07:09 ◼   ► storage unit like that in addition to

00:07:13 ◼   ► the place that I lived right or so even

00:07:16 ◼   ► when my wife and I were living in a

00:07:19 ◼   ► single studio flat or before that when

00:07:22 ◼   ► my wife and I were just sharing a

00:07:24 ◼   ► bedroom in a shared flat with a bunch of

00:07:26 ◼   ► other people like we didn't ever have a

00:07:27 ◼   ► storage space the only time I ever used

00:07:31 ◼   ► a storage space was in college which was

00:07:34 ◼   ► I think just for the first summer where

00:07:37 ◼   ► it was simply easier to just pack up my

00:07:39 ◼   ► belongings into a big storage container

00:07:41 ◼   ► for the summer and then go home and then

00:07:44 ◼   ► return and get it all out of there but I

00:07:45 ◼   ► can't imagine using it as a permanent

00:07:48 ◼   ► little house annex or logistics

00:07:51 ◼   ► distribution center in the way that you

00:07:53 ◼   ► were using it I hope it works for you

00:07:55 ◼   ► Brady I hope that you clear up all the

00:07:57 ◼   ► space but I do think that the problem is

00:07:58 ◼   ► like whenever you do have you clear up

00:08:00 ◼   ► space like this space invites more

00:08:02 ◼   ► things look I get you I get this hole

00:08:04 ◼   ► you know

00:08:05 ◼   ► nature abhors a vacuum and I'm just

00:08:07 ◼   ► gonna fill the empty space up with more

00:08:08 ◼   ► crap and I'm also not saying that I

00:08:10 ◼   ► couldn't be more ruthless with my

00:08:12 ◼   ► throwing away of stuff I'll acknowledge

00:08:14 ◼   ► those two problems but I genuinely think

00:08:18 ◼   ► I have created a situation that is not

00:08:21 ◼   ► my fault that has resulted in me having

00:08:24 ◼   ► very large things that don't really

00:08:27 ◼   ► belong in a house like all these huge

00:08:29 ◼   ► bits of cardboard you need to package up

00:08:31 ◼   ► vinyl records and huge rolls of bubble

00:08:34 ◼   ► wrap and you know all this stuff and

00:08:37 ◼   ► there's more stuff coming and like it's

00:08:38 ◼   ► kind of it's not my fault but it's not

00:08:41 ◼   ► good looking and we you know we we like

00:08:44 ◼   ► running a tight ship in the house I want

00:08:45 ◼   ► it to look nice and there aren't many

00:08:47 ◼   ► storage solutions that you can have in a

00:08:49 ◼   ► nice-looking house that can hold all

00:08:51 ◼   ► this stuff so I think I've had no choice

00:08:53 ◼   ► but to go off-site I do

00:08:54 ◼   ► because in a normal house the solution

00:08:57 ◼   ► to this would be the basement right like

00:08:59 ◼   ► you put everything downstairs in the

00:09:00 ◼   ► basement but the way your house is laid

00:09:02 ◼   ► out is that the basement is actually a

00:09:04 ◼   ► very nice other room like it's it's a

00:09:06 ◼   ► kitchen eating area so your house

00:09:09 ◼   ► doesn't have the normal like oh right

00:09:13 ◼   ► there's this underground cellar where we

00:09:14 ◼   ► can we can put all the things so you

00:09:16 ◼   ► simply don't have that option and yes I

00:09:18 ◼   ► am actually giving you much less of a

00:09:20 ◼   ► hard time than that I can imagine people

00:09:22 ◼   ► might think I would give you over this

00:09:24 ◼   ► because I do understand that once you

00:09:27 ◼   ► take on the burden of sending out shoes

00:09:30 ◼   ► of different sizes to people and and I

00:09:33 ◼   ► do agree with you that those papers that

00:09:35 ◼   ► you keep from number filing those are

00:09:37 ◼   ► quite legitimate to keep I do think that

00:09:39 ◼   ► they are unique little pieces of art

00:09:42 ◼   ► like I will never fault you for keeping

00:09:44 ◼   ► those so you are in a bit of a different

00:09:47 ◼   ► situation so I will give you a little

00:09:48 ◼   ► bit of a longer lease than I normally

00:09:50 ◼   ► would on this kind of thing because it

00:09:52 ◼   ► is the nature of your work Brady that

00:09:54 ◼   ► you are going to be attracting this kind

00:09:56 ◼   ► of stuff into your house but I also

00:09:58 ◼   ► think it's the nature of a Brady that he

00:10:00 ◼   ► really likes keeping these things to I

00:10:03 ◼   ► want to know how your objectivity video

00:10:06 ◼   ► is doing from last time this is my my

00:10:08 ◼   ► scandalous naughty yes video with the

00:10:12 ◼   ► old-fashioned nudie pics the

00:10:15 ◼   ► descriptions like that I really do want

00:10:17 ◼   ► to file because this is sometimes

00:10:19 ◼   ► sometimes when you record a podcast you

00:10:20 ◼   ► know you talk about things and something

00:10:22 ◼   ► gets stuck in your brain like I could

00:10:24 ◼   ► not let that segment go last time like

00:10:26 ◼   ► after we recorded it after added it I

00:10:28 ◼   ► just kept thinking about it over and

00:10:30 ◼   ► over again like this endless messy

00:10:32 ◼   ► problem that YouTube has and the D

00:10:35 ◼   ► monetization everything for some reason

00:10:36 ◼   ► this one in particular really stuck with

00:10:39 ◼   ► me and I couldn't get out of my head so

00:10:40 ◼   ► I want to know what's the update has it

00:10:42 ◼   ► been monetized has your whole channel

00:10:44 ◼   ► been taken down I'll tell you what

00:10:46 ◼   ► happened and it will involve a minor

00:10:47 ◼   ► confession okay but I won't go into all

00:10:50 ◼   ► the details people who've listened to

00:10:51 ◼   ► the last episode will know what this

00:10:52 ◼   ► video was about but involve these

00:10:54 ◼   ► pictures that had been automatically

00:10:56 ◼   ► flagged as unsuitable I pressed the

00:10:59 ◼   ► button for a so-called manual review and

00:11:02 ◼   ► it was very quickly rejected a second

00:11:05 ◼   ► time and I was told I'd failed to the

00:11:07 ◼   ► manual review process

00:11:08 ◼   ► and I wrote an email I'm in the lucky

00:11:11 ◼   ► position to have like you know a partner

00:11:13 ◼   ► manager and people at YouTube that I can

00:11:14 ◼   ► write to who are humans so I wrote an

00:11:17 ◼   ► email sort of saying this is not good

00:11:20 ◼   ► and what happened was actually I I

00:11:23 ◼   ► thought it had sent but I'd actually

00:11:25 ◼   ► hadn't sent it they for two or three

00:11:27 ◼   ► days I'd heard nothing back and I was

00:11:29 ◼   ► like aha they've gone to ground the cows

00:11:31 ◼   ► today they're too scared to deal with me

00:11:34 ◼   ► and you know I'd said we're not happy

00:11:36 ◼   ► and if you want to know what I think

00:11:37 ◼   ► about it I sent them the link to the

00:11:39 ◼   ► hello Internet section so this is what

00:11:40 ◼   ► we think about it and I was polite

00:11:42 ◼   ► uh-huh I was polite but I was like you

00:11:45 ◼   ► know I'd made my case strongly and they

00:11:47 ◼   ► hadn't replied so I was like cowards

00:11:51 ◼   ► ahead and sent so I win so it wasn't in

00:11:54 ◼   ► my sent items and then I found it in my

00:11:56 ◼   ► drafts so I sent it there with your tail

00:12:00 ◼   ► between your legs yeah well luckily I

00:12:03 ◼   ► hadn't told anyone I thought that would

00:12:04 ◼   ► get would say I was like I'd gotten away

00:12:06 ◼   ► with it no so I rants from you know

00:12:10 ◼   ► Twitter rant and that emo was replied to

00:12:13 ◼   ► quite quickly and I was told like in

00:12:16 ◼   ► less than 24 hours I was told this is a

00:12:19 ◼   ► mistake and we've reinstated it and it

00:12:22 ◼   ► is now in the on the normal monetization

00:12:24 ◼   ► status so that video is now normal it's

00:12:28 ◼   ► gone from the yellow tick of naughtiness

00:12:30 ◼   ► to the green tick of happiness whatever

00:12:33 ◼   ► you want to call it so it was reinstated

00:12:35 ◼   ► and like okay hey I'm lucky I have

00:12:37 ◼   ► someone who I can appeal to you I was a

00:12:39 ◼   ► human and B the fact I even had to do

00:12:43 ◼   ► that still says to me the system is

00:12:45 ◼   ► broken so while I'm grateful for a

00:12:47 ◼   ► reasonably quick reply I'm still upset

00:12:49 ◼   ► at the way the systems works and I think

00:12:51 ◼   ► it's broken

00:12:52 ◼   ► and I'm still unhappy with the whole

00:12:53 ◼   ► experience yeah like a new no-win

00:12:57 ◼   ► situation and again the golden 24 hours

00:12:59 ◼   ► when a video gets the most views I mean

00:13:01 ◼   ► this isn't like a massively watched

00:13:03 ◼   ► video but if it was if it was a CGP grey

00:13:05 ◼   ► video that 24 hours where I was waiting

00:13:08 ◼   ► for them to say Mia culpa we've

00:13:10 ◼   ► reinstated it you'd be gone that's when

00:13:12 ◼   ► all your views have happened anyway oh

00:13:13 ◼   ► yeah that's the main value of almost all

00:13:16 ◼   ► the videos and I have not recently but I

00:13:19 ◼   ► have in the past had that happen

00:13:20 ◼   ► where

00:13:20 ◼   ► a video isn't monetized when it goes up

00:13:23 ◼   ► and you know it's like okay well looks

00:13:25 ◼   ► like clock is ticking YouTube I figure

00:13:28 ◼   ► now your video is another data point on

00:13:31 ◼   ► the gigantic pile of machine learning

00:13:34 ◼   ► for whatever algorithms they're using to

00:13:36 ◼   ► try to determine what is or is not

00:13:38 ◼   ► appropriate for for future videos but I

00:13:41 ◼   ► feel like this should be a like a super

00:13:44 ◼   ► data point for the algorithms like this

00:13:46 ◼   ► one you should never miss categorize

00:13:48 ◼   ► like no matter what crazy algorithms you

00:13:50 ◼   ► come up with like this one should always

00:13:52 ◼   ► be in the clear as like a a very obvious

00:13:56 ◼   ► reference point for the algorithms to

00:13:58 ◼   ► chew on but what's the algorithm

00:13:59 ◼   ► learning that that if a while' is very

00:14:02 ◼   ► small and black and white it's okay well

00:14:04 ◼   ► you know with all this stuff I think the

00:14:07 ◼   ► idea that's impossible to convey is that

00:14:08 ◼   ► you can't describe to people what the

00:14:10 ◼   ► algorithm is learning you can just in

00:14:13 ◼   ► the database assign an extremely

00:14:15 ◼   ► negative score for mischaracterizing

00:14:18 ◼   ► this video right and then you're just

00:14:19 ◼   ► like okay well you build up a data set

00:14:22 ◼   ► and you're just training the algorithms

00:14:24 ◼   ► against it and I think this is like a

00:14:27 ◼   ► fundamental frustration of the modern

00:14:29 ◼   ► world is that it is very difficult

00:14:31 ◼   ► people want Y answers to these questions

00:14:34 ◼   ► like why did this algorithm do this like

00:14:36 ◼   ► why when I go on Facebook does it show

00:14:38 ◼   ► me that and I just am not convinced that

00:14:41 ◼   ► there are Y answers to this question

00:14:43 ◼   ► like everything I know about machine

00:14:44 ◼   ► learning just says like there is no y

00:14:47 ◼   ► answer all you have is a data set and

00:14:49 ◼   ► then you have an algorithm that really

00:14:52 ◼   ► nobody understands and you know it's

00:14:54 ◼   ► like oh you can point over here to some

00:14:56 ◼   ► linear algebra but it doesn't change the

00:14:58 ◼   ► fact that ultimately it's like a bunch

00:14:59 ◼   ► of calculations that nobody understands

00:15:01 ◼   ► so I agree with you that like the system

00:15:04 ◼   ► is in in quotes broken but I just don't

00:15:07 ◼   ► think that there's ever going to be like

00:15:09 ◼   ► a winning solution to YouTube for this

00:15:11 ◼   ► one so yeah this is just the fun future

00:15:13 ◼   ► of things it's got to be a smiled

00:15:16 ◼   ► algorithm there doesn't it because if I

00:15:18 ◼   ► took a a nudie pic of my mate bill

00:15:20 ◼   ► mm-hmm and like put a sepia tone over

00:15:23 ◼   ► mm-hmm and that loaded it to youtube

00:15:25 ◼   ► they would be right to block it because

00:15:28 ◼   ► there's no historical or scientific

00:15:29 ◼   ► significance to her and it's just me

00:15:31 ◼   ► being a mischief-maker with nudity and

00:15:34 ◼   ► then

00:15:34 ◼   ► what they should love that so smart

00:15:37 ◼   ► algorithm because it's got it have to

00:15:38 ◼   ► take into context the whole video around

00:15:40 ◼   ► it and what was being said and done and

00:15:42 ◼   ► you know again I think that even the

00:15:43 ◼   ► idea of like a smart algorithm is like a

00:15:45 ◼   ► strange kind of meaningless idea that we

00:15:47 ◼   ► try to apply to things if you dig into

00:15:49 ◼   ► machine learning like there's a thing

00:15:50 ◼   ► called neural networks and I'm often

00:15:52 ◼   ► really shocked by how simple a neural

00:15:56 ◼   ► network can be before it starts

00:15:58 ◼   ► correctly say classifying images like

00:16:01 ◼   ► you know what is this image or what is

00:16:03 ◼   ► that image it's weird how they can be

00:16:06 ◼   ► quite simple and still work but it's

00:16:09 ◼   ► again like you look at it and you're

00:16:10 ◼   ► like I don't really know what it's doing

00:16:12 ◼   ► I can follow each of these individual

00:16:14 ◼   ► calculations that it does but how at the

00:16:18 ◼   ► end it lights up the light that says you

00:16:20 ◼   ► know this is a horse right or this is a

00:16:23 ◼   ► mountain like you just can't really know

00:16:24 ◼   ► how it does that stuff and what you

00:16:26 ◼   ► highlighted there is exactly the problem

00:16:28 ◼   ► that whatever it's doing it's really

00:16:31 ◼   ► only just learning from the database

00:16:33 ◼   ► that it has seen and so you will get

00:16:35 ◼   ► really weird results when you show it

00:16:37 ◼   ► stuff that is just totally unfamiliar

00:16:39 ◼   ► with there's like a sort of classic

00:16:42 ◼   ► example of this but if you if you train

00:16:43 ◼   ► like a neural network to recognize

00:16:45 ◼   ► handwritten numbers you can train it it

00:16:47 ◼   ► will recognize handwritten numbers with

00:16:49 ◼   ► like 90% 95% accuracy but if you show it

00:16:52 ◼   ► an image of just static

00:16:54 ◼   ► it's surprising amount of times it'll go

00:16:56 ◼   ► like oh that's the number 8 or that's

00:16:58 ◼   ► the number 3 like it's like what on

00:16:59 ◼   ► earth is it doing that it can both

00:17:02 ◼   ► correctly categorize numbers but it

00:17:04 ◼   ► doesn't have any concept that like a

00:17:06 ◼   ► obviously meaningless image is not the

00:17:08 ◼   ► number 3 it's a very very weird world

00:17:11 ◼   ► when you dig into it grey I saw that you

00:17:15 ◼   ► have been granted 280 characters on

00:17:19 ◼   ► Twitter yes yes I have and a few days

00:17:22 ◼   ► later I was also allowed into this

00:17:24 ◼   ► exclusive club though what's been your

00:17:28 ◼   ► reflection on the the new Twitter the

00:17:30 ◼   ► new expanded 2x double size twice as

00:17:36 ◼   ► good Twitter experience are you enjoying

00:17:38 ◼   ► the power double the size half is good I

00:17:40 ◼   ► totally agree for anybody who follows me

00:17:43 ◼   ► on Twitter I'm very sorry but I did go

00:17:45 ◼   ► anyone who still follows you

00:17:49 ◼   ► I'd be really curious to see like

00:17:51 ◼   ► someone must be able to do this but like

00:17:53 ◼   ► I have a suspicion that my Twitter usage

00:17:56 ◼   ► is very spiky my perception of myself is

00:18:00 ◼   ► that I go for long periods of time where

00:18:01 ◼   ► I don't tweet very much at all and then

00:18:02 ◼   ► it's like an afternoon where I tweet a

00:18:04 ◼   ► whole lot and when I discovered that I

00:18:06 ◼   ► had 280 characters that was an afternoon

00:18:09 ◼   ► of a lot of tweeting you went on a

00:18:10 ◼   ► Twitter binge and I was really 100%

00:18:12 ◼   ► abusing my power and also upset at the

00:18:16 ◼   ► number of people that seemed to be

00:18:17 ◼   ► getting the increased tweets right after

00:18:19 ◼   ► me that's like ah no like I need this to

00:18:21 ◼   ► be exclusive like if everybody has it

00:18:23 ◼   ► it's no good so I did have a day where I

00:18:25 ◼   ► was going a little bit nuts and

00:18:26 ◼   ► intentionally nuts in the most annoying

00:18:28 ◼   ► way possible but since that has now calm

00:18:31 ◼   ► down and I've been on Twitter a bunch

00:18:33 ◼   ► I will rien ffice eyes my opinion that I

00:18:37 ◼   ► think it is worse even more strongly now

00:18:41 ◼   ► than before because the thing that I

00:18:44 ◼   ► have found really interesting from a

00:18:46 ◼   ► subjective experience is when I go to

00:18:50 ◼   ► tweet 280 characters is almost always

00:18:54 ◼   ► longer than whatever thought is in my

00:18:56 ◼   ► head and I have noticed that I

00:18:58 ◼   ► essentially never really need to amend

00:19:02 ◼   ► the tweets that I'm sending out there

00:19:04 ◼   ► into the world mm-hmm

00:19:05 ◼   ► and it's like this 100% has the effect

00:19:09 ◼   ► of making my tweets sloppier like and

00:19:12 ◼   ► less well thought out like without a

00:19:14 ◼   ► doubt because you're not going through a

00:19:16 ◼   ► draft price yes without a doubt this is

00:19:18 ◼   ► what does it whereas before I would

00:19:20 ◼   ► almost always blow past the 140 limit

00:19:22 ◼   ► and then have to think for a second Oh

00:19:24 ◼   ► what did I actually want to say let me

00:19:27 ◼   ► say it in a different way so I like I

00:19:29 ◼   ► feel much much more strongly about it

00:19:32 ◼   ► that even if people aren't doing what I

00:19:36 ◼   ► was doing on the first day and being

00:19:37 ◼   ► intentionally annoying by having

00:19:39 ◼   ► unnecessarily long tweets I think even

00:19:41 ◼   ► tweets 50% longer are worse and my

00:19:44 ◼   ► experience of composing tweets is worse

00:19:47 ◼   ► and I also find that the lengths it

00:19:51 ◼   ► really changes the experience of reading

00:19:53 ◼   ► Twitter there's something about these

00:19:55 ◼   ► tweets that are like just a little too

00:19:58 ◼   ► long yes Kim it's gone

00:20:00 ◼   ► the wall of texture zone you know what

00:20:02 ◼   ► it really has it really has that's

00:20:04 ◼   ► interesting it's like that email that

00:20:06 ◼   ► you won't read look you know you open a

00:20:08 ◼   ► day by then if it's to you three

00:20:09 ◼   ► sentences your reader and if it's ten

00:20:11 ◼   ► you won't this is like scaled-down what

00:20:14 ◼   ► happens on Twitter

00:20:15 ◼   ► I'll read the short waits and I'll skip

00:20:17 ◼   ► the long tweets though I'm not reading

00:20:18 ◼   ► that and there's more and more that I'm

00:20:20 ◼   ► not right here I've been wondering I'm

00:20:22 ◼   ► most of the time I'm using Twitter

00:20:24 ◼   ► through a Twitter client am either using

00:20:26 ◼   ► Twitter if ik or tweet bot or two that I

00:20:28 ◼   ► really like and those applications often

00:20:31 ◼   ► have custom filters that regular Twitter

00:20:33 ◼   ► does not I'm hoping that one of them

00:20:36 ◼   ► will actually implement a like hide all

00:20:39 ◼   ► tweets above this length filter hmm

00:20:42 ◼   ► let's be honest here if you write out a

00:20:45 ◼   ► 280 word tweet I'm not reading it so why

00:20:47 ◼   ► don't we just hide it and then I can

00:20:49 ◼   ► have my old Twitter back like I would

00:20:50 ◼   ► love to be able to have that feature

00:20:53 ◼   ► what's like I'll give people a little

00:20:54 ◼   ► leeway but anything above like 160 I'm

00:20:58 ◼   ► just going to filter out on on Mayan

00:21:00 ◼   ► like I just don't even want to see it

00:21:01 ◼   ► because this is one of those things

00:21:03 ◼   ► where it's so weird it's like is reading

00:21:05 ◼   ► three sentences an incredible burden

00:21:07 ◼   ► that reading one or two is not not

00:21:09 ◼   ► really but it doesn't change the fact

00:21:12 ◼   ► that I just don't and it does matter

00:21:15 ◼   ► when you're looking at the volume of

00:21:16 ◼   ► yeah tweets that Twitter has like a I it

00:21:19 ◼   ► out I feel like I try to not follow a

00:21:21 ◼   ► whole lot of people and I'm pretty

00:21:22 ◼   ► aggressive now with filters in a way

00:21:24 ◼   ► that I didn't used to be before but even

00:21:27 ◼   ► still I feel like Twitter is a pretty

00:21:28 ◼   ► active thing and it does matter a whole

00:21:30 ◼   ► lot for things to be shorter than other

00:21:33 ◼   ► mediums and especially because again

00:21:35 ◼   ► it's the it's like the live aspect of it

00:21:37 ◼   ► like Twitter is what's happening right

00:21:38 ◼   ► now like what people are saying so

00:21:41 ◼   ► you're saying you agree with the reading

00:21:43 ◼   ► experience but have you found the same

00:21:45 ◼   ► thing with the composing experience like

00:21:47 ◼   ► are you aware of it different when you

00:21:48 ◼   ► write tweets I have started writing a

00:21:50 ◼   ► few longer ones occasionally but

00:21:53 ◼   ► generally I've been keeping my tweets

00:21:55 ◼   ► quite short still a funny thing happened

00:21:58 ◼   ► actually when I was still on 140 mm-hmm

00:22:00 ◼   ► I wanted to write this funny tweet which

00:22:02 ◼   ► the joke was gonna be it's not very

00:22:04 ◼   ► original joke but I thought it was at

00:22:05 ◼   ► the time I was writing something along

00:22:07 ◼   ► the lines of I can't wait to have 280

00:22:09 ◼   ► characters because then I can write

00:22:11 ◼   ► tweets to say important things like and

00:22:13 ◼   ► it was going to be like my tweet

00:22:14 ◼   ► got cut off before I got to say the

00:22:15 ◼   ► important bring it right that was gonna

00:22:17 ◼   ► be the joke that I couldn't quite fit in

00:22:18 ◼   ► the joke I was trying to form you like

00:22:21 ◼   ► that tweak to 140 characters and I

00:22:23 ◼   ► couldn't get to 140 right I've become so

00:22:26 ◼   ► used to writing concise things I was

00:22:28 ◼   ► having to pad out the tweet to make my

00:22:30 ◼   ► joke get to 140 characters so that it

00:22:32 ◼   ► would run out of carriers so I think

00:22:34 ◼   ► I've been quite well trained to keep it

00:22:37 ◼   ► short and now that I've moved to 80 and

00:22:39 ◼   ► most of the time my tweets have been

00:22:40 ◼   ► staying short because of that training

00:22:43 ◼   ► I guess my the fear is and what will

00:22:44 ◼   ► happen is that training will wear off

00:22:47 ◼   ► I'll get sloppy I'll write longer worst

00:22:49 ◼   ► tweets and I'll become like everyone

00:22:51 ◼   ► else but you're like a dog with the

00:22:52 ◼   ► electric fence and they learn where the

00:22:54 ◼   ► boundary is and they don't go near the

00:22:56 ◼   ► boundary and now the boundary has been

00:22:57 ◼   ► removed eventually you're gonna start

00:22:59 ◼   ► pushing that edge like a little bit

00:23:01 ◼   ► further a little bit further yeah and

00:23:02 ◼   ► you don't have that that feedback of

00:23:04 ◼   ► like an angry negative read three on the

00:23:06 ◼   ► bottom they're telling you that your

00:23:07 ◼   ► tweets too long

00:23:08 ◼   ► I mean clearly Twitter did this because

00:23:10 ◼   ► they want to get more users to the

00:23:12 ◼   ► platform and obviously that experience

00:23:14 ◼   ► that you described of writing a tweet

00:23:16 ◼   ► and then being in the red and going damn

00:23:19 ◼   ► it I've got to rewrite it now and write

00:23:20 ◼   ► another draft to get it down totally

00:23:22 ◼   ► frustrating for new users without a

00:23:23 ◼   ► doubt yeah exactly so while you're sort

00:23:25 ◼   ► of discipline brain saw this as a

00:23:27 ◼   ► blessing and a chance to refine your

00:23:28 ◼   ► thoughts other people were saying to

00:23:30 ◼   ► hell with this I'm not using Twitter and

00:23:31 ◼   ► so Twitter thinks it's gonna help them

00:23:34 ◼   ► but I don't think it is yeah well this

00:23:36 ◼   ► is always a conflict particularly in the

00:23:38 ◼   ► software world of how easy is a thing

00:23:41 ◼   ► for new users versus what is the

00:23:44 ◼   ► experience for longtime users and/or

00:23:48 ◼   ► professional users and you know like we

00:23:51 ◼   ► were complaining last time I really

00:23:52 ◼   ► think that Twitter's selling feature is

00:23:54 ◼   ► the same thing that makes it kind of a

00:23:57 ◼   ► pain in the butt for new users to get on

00:24:00 ◼   ► board and trying to explain why being

00:24:03 ◼   ► limited in what you can post is a good

00:24:05 ◼   ► thing is not a thing that someone's

00:24:08 ◼   ► signing up to a social media account

00:24:10 ◼   ► wants to hear that's not what they want

00:24:12 ◼   ► I bet it will on board more people and

00:24:15 ◼   ► you know maybe it'll make Twitter more

00:24:17 ◼   ► popular and maybe it'll prove for the

00:24:19 ◼   ► company to be a great decision but I

00:24:21 ◼   ► think in the process of doing that it's

00:24:23 ◼   ► losing what I like about Twitter

00:24:25 ◼   ► and the very reason why Twitter is for

00:24:28 ◼   ► me the only social network that I use in

00:24:32 ◼   ► any serious amount so I think it's a

00:24:35 ◼   ► shame I have this great power and I

00:24:38 ◼   ► don't want it hello Internet

00:24:41 ◼   ► you know all things come to an end a

00:24:45 ◼   ► beautiful sunset it has an end your time

00:24:49 ◼   ► with loved ones it has an end your whole

00:24:52 ◼   ► life has an end probably nothing lasts

00:24:57 ◼   ► forever there are many ways that we try

00:24:59 ◼   ► to avoid this and one of which is by

00:25:01 ◼   ► digitizing everything digital data we

00:25:05 ◼   ► tell ourselves it will last forever but

00:25:08 ◼   ► guess what your files sitting on that

00:25:12 ◼   ► hard drive on your computer their time

00:25:14 ◼   ► in this world comes to an end that hard

00:25:17 ◼   ► drive will eventually fail a gamma-ray

00:25:20 ◼   ► born in the heart of a star flying

00:25:23 ◼   ► across the universe will hit your hard

00:25:26 ◼   ► drive at just the right angle and

00:25:28 ◼   ► destroy those files there's nothing you

00:25:31 ◼   ► can do about it except of course to

00:25:35 ◼   ► install Backblaze Backblaze is the

00:25:38 ◼   ► unlimited cloud backup for Macs and PCs

00:25:41 ◼   ► for just $5 a month for that all of the

00:25:45 ◼   ► documents music photos videos drawings

00:25:49 ◼   ► projects everything in your digital life

00:25:52 ◼   ► you're storing on your computer won't

00:25:54 ◼   ► just live in one place it will be safe

00:25:57 ◼   ► and preserved on back Blaze's servers so

00:26:00 ◼   ► that when the inevitable happens you

00:26:02 ◼   ► don't just have to gaze off into the

00:26:05 ◼   ► distance and mourn the loss of your data

00:26:07 ◼   ► no you can bring it back from the cloud

00:26:11 ◼   ► but listen this only works if you sign

00:26:14 ◼   ► up for Backblaze before that happens

00:26:17 ◼   ► and because Backblaze keeps buying ads

00:26:19 ◼   ► on the show I know that there are

00:26:20 ◼   ► constantly new listeners who are finally

00:26:23 ◼   ► hearing the good word about Backblaze

00:26:25 ◼   ► and installing it on their computers

00:26:28 ◼   ► perhaps today that's you listening to me

00:26:32 ◼   ► right now what you're going to do is if

00:26:35 ◼   ► you don't have Backblaze on your

00:26:36 ◼   ► computer you're going to go to Backblaze

00:26:39 ◼   ► calm

00:26:39 ◼   ► /hello internet and sign up today to get

00:26:44 ◼   ► your digital data protected to grant it

00:26:48 ◼   ► the immortality that it deserves back

00:26:51 ◼   ► please calm /hello internet go there

00:26:55 ◼   ► today touching the outside of the plane

00:26:58 ◼   ► before you get on as a superstition but

00:27:01 ◼   ► it turns out both you and I had you'd

00:27:04 ◼   ► kind of kick the habit but I still do i

00:27:05 ◼   ► force myself out of it yeah I didn't

00:27:08 ◼   ► want to get that way I was mildly

00:27:09 ◼   ► surprised by how many other people do it

00:27:11 ◼   ► it wasn't like super common it didn't

00:27:14 ◼   ► feel like every person in their dog was

00:27:16 ◼   ► saying yeah yeah of course everyone does

00:27:17 ◼   ► that but a lot of people said I do it -

00:27:20 ◼   ► mm-hmm

00:27:20 ◼   ► which was interesting it's always

00:27:22 ◼   ► interesting to see this I saw a few

00:27:23 ◼   ► examples of famous people who were doing

00:27:25 ◼   ► they're touching the outside of the

00:27:26 ◼   ► plane thing it's just interesting to see

00:27:27 ◼   ► what people are able to dig up when you

00:27:29 ◼   ► mention topics like this I have mildly

00:27:31 ◼   ► enjoyed getting photographs from people

00:27:33 ◼   ► doing it as they get on the plane and

00:27:34 ◼   ► Tim's saying Here I am doing it I

00:27:36 ◼   ► wouldn't want it to become too much of a

00:27:38 ◼   ► thing but I don't mind at the moment I

00:27:40 ◼   ► was also getting photos from people who

00:27:42 ◼   ► were showing me them scoping out the

00:27:45 ◼   ► passengers who were going to get on the

00:27:46 ◼   ► plane doing a little profiling for

00:27:48 ◼   ► anybody who looks like they might have

00:27:49 ◼   ► some coins in their hand so I enjoyed

00:27:52 ◼   ► that as well it did get me wondering

00:27:54 ◼   ► about and someone wrote something that

00:27:56 ◼   ► helped me understand it about where this

00:27:58 ◼   ► superstition could possibly come from

00:28:00 ◼   ► why would it start and someone wrote

00:28:03 ◼   ► something and I can't remember who wrote

00:28:04 ◼   ► it or where or anything like that but

00:28:06 ◼   ► I'll encapsulate it and they were

00:28:08 ◼   ► basically saying they've always touched

00:28:10 ◼   ► the outside of the plane because

00:28:12 ◼   ► touching the outside of a plane felt

00:28:14 ◼   ► like a special treat to them because

00:28:16 ◼   ► they're interested in like the material

00:28:17 ◼   ► science aspect on what the plane was

00:28:19 ◼   ► made of in the metal and also thinking

00:28:21 ◼   ► about the extreme environment that was

00:28:23 ◼   ► going to be blasting past that part of

00:28:26 ◼   ► the plane you know in just half an

00:28:27 ◼   ► hour's time

00:28:28 ◼   ► so getting to touch it felt like a

00:28:30 ◼   ► special treat and I think maybe that's

00:28:32 ◼   ► where it comes from from me too it was

00:28:34 ◼   ► like something you would never normally

00:28:35 ◼   ► get to touch so when I was first started

00:28:38 ◼   ► flying I would touch the outside of a

00:28:39 ◼   ► plane because gosh when am I going to

00:28:41 ◼   ► get another chance to do this and then

00:28:43 ◼   ► once you start doing it and you don't

00:28:45 ◼   ► die in a plane crash you think well

00:28:47 ◼   ► maybe I should do it again and it sort

00:28:48 ◼   ► of it then becomes the tradition and the

00:28:50 ◼   ► superstition but the reason you first

00:28:52 ◼   ► start doing it is

00:28:53 ◼   ► because it's just a chance to touch

00:28:54 ◼   ► something that in normal life you would

00:28:57 ◼   ► never get to touch but it's kind of cool

00:28:59 ◼   ► and fascinating yeah I think that sounds

00:29:01 ◼   ► right that sounds like how it would

00:29:02 ◼   ► start and then you do it a couple of

00:29:03 ◼   ► times and then as brains go this is a

00:29:05 ◼   ► like you start reinforcing a pattern and

00:29:07 ◼   ► a habit that you don't intend to there

00:29:10 ◼   ► is something that's like it's not quite

00:29:11 ◼   ► like it but it's a bit like passing

00:29:13 ◼   ► through an airlock that little moment

00:29:14 ◼   ► when you're stepping on to the plane and

00:29:16 ◼   ► you know you have the the jetway has

00:29:19 ◼   ► come out and you they have like the

00:29:20 ◼   ► wrapping that's like attached to the the

00:29:22 ◼   ► airplane itself it's like an interesting

00:29:24 ◼   ► transition moment in life going from one

00:29:26 ◼   ► thing to another I can see why that

00:29:28 ◼   ► would start to happen and the other

00:29:31 ◼   ► thing is you know just you tap it and

00:29:33 ◼   ► it's like whoo it feels very solid and

00:29:36 ◼   ► then you have to remind yourself not to

00:29:37 ◼   ► think about how thick that his airplane

00:29:40 ◼   ► walls actually are because they're

00:29:41 ◼   ► terrifyingly thin if you ever actually

00:29:44 ◼   ► see the cross-sections of airplanes it's

00:29:46 ◼   ► like it's not a whole lot of material

00:29:47 ◼   ► between you and the outside world on

00:29:49 ◼   ► those airplanes when you're actually

00:29:51 ◼   ► tapping those walls so don't snap them

00:29:52 ◼   ► too hard people nice and gentle with the

00:29:54 ◼   ► outside of the plane so another thing

00:29:57 ◼   ► that you discussed in the last episode

00:29:59 ◼   ► when were on this topic was that you

00:30:01 ◼   ► don't like sitting in seats where you

00:30:04 ◼   ► have a good clear view of the engine

00:30:06 ◼   ► because you think about all the things

00:30:08 ◼   ► that could go wrong and sort of the

00:30:10 ◼   ► fragility of the the situation you know

00:30:13 ◼   ► that's not the kind of thinking I well

00:30:14 ◼   ► my my previous sentence there's no

00:30:16 ◼   ► indication that I tend to think towards

00:30:17 ◼   ► about the fragility of all the objects

00:30:19 ◼   ► and the complicatedness of all the

00:30:20 ◼   ► interactive pieces and you know one

00:30:22 ◼   ► knows how to build an airplane but

00:30:23 ◼   ► somehow all these people together you

00:30:24 ◼   ► see the little piece that makes it work

00:30:26 ◼   ► yeah I don't think about that well since

00:30:27 ◼   ► we recorded that I've been on a holiday

00:30:30 ◼   ► and I went to my favorite place I went

00:30:32 ◼   ► to the Maldives and it took three

00:30:34 ◼   ► flights to get to the island and three

00:30:36 ◼   ► flights back and I touched the outside

00:30:37 ◼   ► of the plane each time but interestingly

00:30:39 ◼   ► the final flight to get there is on a

00:30:43 ◼   ► seaplane you learned at Marley Airport

00:30:46 ◼   ► in the Maldives at the main airport and

00:30:48 ◼   ► they then put you onto a little seaplane

00:30:50 ◼   ► for a half hour flight to your Island

00:30:52 ◼   ► and pretty much every seat on these

00:30:54 ◼   ► little sea planes you get a really good

00:30:56 ◼   ► view of the engine so I was put in my

00:30:59 ◼   ► seat

00:30:59 ◼   ► and I was right next to the engine and I

00:31:01 ◼   ► was looking at all the bits and pieces

00:31:02 ◼   ► and these sea planes are a bit they're a

00:31:04 ◼   ► bit rough and ready and you can

00:31:05 ◼   ► seriously rust and Naoki

00:31:07 ◼   ► everywhere and stuff and you're in the

00:31:09 ◼   ► water and I was thinking how great

00:31:10 ◼   ► wouldn't like this and then just before

00:31:12 ◼   ► we took off one of the crew of the plane

00:31:15 ◼   ► on these sea planes has to walk around

00:31:17 ◼   ► on I think it's called like the pontoon

00:31:19 ◼   ► like the footbed that floats in the

00:31:21 ◼   ► water that the plane lands on that makes

00:31:24 ◼   ► it like a boat and he has to walk out

00:31:26 ◼   ► onto that pontoon and like undo the

00:31:28 ◼   ► ropes that are roping you to the dock so

00:31:31 ◼   ► the plane can then push away and take

00:31:33 ◼   ► off on the sea he has to hand spin up

00:31:35 ◼   ► the propeller yes so anyway it was so

00:31:37 ◼   ► interesting because what happened was he

00:31:39 ◼   ► was he was undoing the ropes and he did

00:31:41 ◼   ► that and he he threw the ropes aside and

00:31:43 ◼   ► he was about to get back onto the plane

00:31:44 ◼   ► and shut the door and just before he did

00:31:47 ◼   ► I was watching all this there was this

00:31:49 ◼   ► little pipe or outlet I'm not sure what

00:31:52 ◼   ► it was it quite possibly was a sensor of

00:31:55 ◼   ► some kind or it was some kind of minor

00:31:57 ◼   ► exhaust port or something I don't know

00:31:59 ◼   ► what it was but it was a little pipe

00:32:00 ◼   ► that I was looking at under the engine

00:32:02 ◼   ► near the strut and just before he got in

00:32:04 ◼   ► the plane he pulled a piece of tissue

00:32:06 ◼   ► out of his pocket and stuffed it into

00:32:09 ◼   ► this hole and prodded it in with his

00:32:11 ◼   ► finger two blocks I think with a piece

00:32:13 ◼   ► of tissue with a piece of dirty tissue

00:32:15 ◼   ► paper he put it in the hole plug to the

00:32:17 ◼   ► hole with tissue paper then got in the

00:32:19 ◼   ► plane and we took off and flew into the

00:32:21 ◼   ► sky I'm like what the hell it's like The

00:32:27 ◼   ► Rocketeer where he's singing a stick of

00:32:29 ◼   ► gum and he's just putting it over a hole

00:32:30 ◼   ► in the fuel sack

00:32:32 ◼   ► no no did you ask what it was or I

00:32:36 ◼   ► didn't ask I took a photo of the

00:32:39 ◼   ► component so we will put in the

00:32:41 ◼   ► shownotes a photograph and I will show

00:32:44 ◼   ► people what this component is and

00:32:45 ◼   ► whoever is an expert on see planes and

00:32:47 ◼   ► aviation can tell us what this thing is

00:32:50 ◼   ► and why he may have been stuffing a

00:32:53 ◼   ► piece of tissue into it mere moments

00:32:56 ◼   ► before takeoff but I thought this would

00:32:58 ◼   ► freak ray it was like two feet from my

00:33:00 ◼   ► face I was watching this happen

00:33:02 ◼   ► I didn't say a word though I just said

00:33:04 ◼   ► okay he knows what he's doing I just

00:33:06 ◼   ► want to get him a holiday I do love

00:33:09 ◼   ► seeing plain stone flying over the

00:33:11 ◼   ► Modena seaplanes top stuff

00:33:14 ◼   ► I'm sure the maldis are great I bet you

00:33:16 ◼   ► feel like Indiana Jones when you're

00:33:17 ◼   ► taking off in a seaplane there's a big

00:33:19 ◼   ► stake in the plane

00:33:20 ◼   ► I can see the appeal of all of that you

00:33:22 ◼   ► know I'm glad you go to the Maldives I'm

00:33:25 ◼   ► very glad that you like it but even if

00:33:27 ◼   ► it was three regular airplanes I feel

00:33:29 ◼   ► like there's nowhere in the world I'm

00:33:31 ◼   ► gonna go if I have to take three flights

00:33:33 ◼   ► to get there totally worth it totally

00:33:36 ◼   ► worth it even for you great you say that

00:33:38 ◼   ► but I feel like one transfer one

00:33:41 ◼   ► transfer or I'm not going you can get to

00:33:44 ◼   ► mildly direct if you want you just don't

00:33:45 ◼   ► get to fly in as nice planes if you do

00:33:48 ◼   ► it direct you're better off doing a

00:33:50 ◼   ► stopover so you can get the nicer planes

00:33:52 ◼   ► and the NASA flight oh so you're doing a

00:33:54 ◼   ► calculation between a direct flight

00:33:55 ◼   ► that's uncomfortable and three flights

00:33:58 ◼   ► that are more comfortable and one that's

00:33:59 ◼   ► kept in the air by it tissue in a plank

00:34:02 ◼   ► you have to get the C plane no matter

00:34:04 ◼   ► what there's no choice on that yeah

00:34:07 ◼   ► there's a topic I've had in the notes

00:34:10 ◼   ► for us to talk about for a while and I'm

00:34:12 ◼   ► not gonna do it now but this does touch

00:34:14 ◼   ► upon it a little bit so I may go off a

00:34:17 ◼   ► bit if you don't rein me in because

00:34:19 ◼   ► we're gonna talk about space and I don't

00:34:20 ◼   ► want to upset space people but also

00:34:22 ◼   ► gonna talk about Halloween okay because

00:34:23 ◼   ► you like Halloween they do everyone like

00:34:26 ◼   ► Halloween I'm alright with them but

00:34:28 ◼   ► anyway this Halloween just gone the

00:34:31 ◼   ► astronauts on the International Space

00:34:33 ◼   ► Station decided to get into the

00:34:35 ◼   ► Halloween spirit hmm and if you click on

00:34:38 ◼   ► the link in the notes there you can see

00:34:39 ◼   ► how they did this and I want to see what

00:34:41 ◼   ► you think about it I'm thinking they

00:34:42 ◼   ► don't have a lot of materials up there

00:34:43 ◼   ► on the International Space Station to

00:34:46 ◼   ► make costumes out of okay I've got a

00:34:48 ◼   ► picture here from the International

00:34:50 ◼   ► Space Station yeah here's the thing

00:34:52 ◼   ► under normal circumstances I would say

00:34:56 ◼   ► these costumes are pretty weak yeah

00:34:57 ◼   ► they're basically just t-shirts that

00:34:59 ◼   ► they're wearing yeah there's only two

00:35:01 ◼   ► guys who are even really costumed in any

00:35:05 ◼   ► sense there's a Wolverine and there's a

00:35:08 ◼   ► spider-man spider-man good choice for

00:35:10 ◼   ► the International Space Station I think

00:35:12 ◼   ► but yeah so under normal circumstances I

00:35:14 ◼   ► would say weak but the fact that it's

00:35:16 ◼   ► the space station I'm still gonna take

00:35:18 ◼   ► it I understand the constraints that

00:35:19 ◼   ► they're working on you disapprove Brady

00:35:22 ◼   ► I feel like here you wanted to rain on

00:35:23 ◼   ► this parade in no way is it acceptable

00:35:27 ◼   ► to me that astronauts in space in space

00:35:33 ◼   ► flying in space astronauts the coolest

00:35:37 ◼   ► people in the world doing the coolest

00:35:40 ◼   ► thing in the world should be dressing up

00:35:42 ◼   ► in monkey ears minion t-shirts and

00:35:46 ◼   ► spider-man suits in a desperate

00:35:49 ◼   ► desperate hope of getting my picture

00:35:52 ◼   ► shared on Twitter or getting a bit of

00:35:54 ◼   ► viral traction or to reach out to the

00:35:57 ◼   ► youth of today what a desperate rubbing

00:36:03 ◼   ► cheap poor thing that astronauts in

00:36:07 ◼   ► space have to dress up as spider-man to

00:36:10 ◼   ► get publicity is it not enough that

00:36:12 ◼   ► they're circling the Earth at thousands

00:36:15 ◼   ► of miles per hour in like weightlessness

00:36:17 ◼   ► and they've gone up in rockets do they

00:36:20 ◼   ► really have to dress up as a minion okay

00:36:23 ◼   ► this is like embarrassing

00:36:26 ◼   ► it's just cheapening what it is to be an

00:36:28 ◼   ► astronaut and space travel this is like

00:36:31 ◼   ► Oh can't believe it

00:36:34 ◼   ► I'd see what's going on here you feel

00:36:36 ◼   ► like this is diminishing the office of

00:36:38 ◼   ► the astronauts II like that it is this

00:36:41 ◼   ► is the legacy of John Glenn and Neil

00:36:44 ◼   ► Armstrong and all these great people

00:36:47 ◼   ► that have done amazing things and now

00:36:50 ◼   ► we're dressing up a Spider Man ah I

00:36:52 ◼   ► pretend superhero face are real

00:36:56 ◼   ► superheroes well I mean I think of the

00:36:59 ◼   ► word superhero means something you can't

00:37:01 ◼   ► say that they're real superheroes like

00:37:03 ◼   ► they're real astronauts

00:37:04 ◼   ► but if the word superhero means

00:37:07 ◼   ► something astronauts are not superheroes

00:37:09 ◼   ► that doesn't make any sense I mean the

00:37:11 ◼   ► reason this has been on my to-do list

00:37:14 ◼   ► for a while as when the British

00:37:16 ◼   ► astronaut Tim Peake and don't get me

00:37:18 ◼   ► wrong I like Tim Peake right and this is

00:37:21 ◼   ► not Tim Peake Sparkman

00:37:22 ◼   ► I think I've even met the guy okay he's

00:37:24 ◼   ► a British astronaut and he was in space

00:37:26 ◼   ► quite recently

00:37:27 ◼   ► you know and I've met him and I like him

00:37:30 ◼   ► and he agreed to do an interview for me

00:37:32 ◼   ► so I think he's ace so this is not this

00:37:34 ◼   ► is not me getting stuck into Tim Peake

00:37:36 ◼   ► Tim Peake just does what he has to do

00:37:37 ◼   ► but when he was in space for his six

00:37:40 ◼   ► months obviously the British government

00:37:42 ◼   ► the British in particular at but the

00:37:43 ◼   ► European Space Agency in general

00:37:45 ◼   ► obviously wanted to milk every last bit

00:37:47 ◼   ► of public

00:37:47 ◼   ► the out of the Rose it was their guy up

00:37:49 ◼   ► there and some of the things they made

00:37:51 ◼   ► him do like we're a pretend tux so that

00:37:54 ◼   ► he could introduce a section at the

00:37:55 ◼   ► BAFTA Awards or do some little gimmick

00:37:58 ◼   ► to do a rugby game and like basically

00:38:01 ◼   ► what they do with these astronauts now

00:38:02 ◼   ► as they say okay for the six months

00:38:05 ◼   ► you're in space what things are

00:38:07 ◼   ► happening like what events are happening

00:38:09 ◼   ► like Halloween or things like that that

00:38:11 ◼   ► we can somehow leverage to try and get

00:38:14 ◼   ► some publicity and get people to tweet

00:38:15 ◼   ► about us and use photos how sad is it

00:38:18 ◼   ► that they've gotten to the point where

00:38:20 ◼   ► they like just desperately trying to

00:38:24 ◼   ► find ways to get into my Twitter stream

00:38:25 ◼   ► ah you're right you summed it up best it

00:38:30 ◼   ► diminishes the office I don't know I was

00:38:32 ◼   ► no no I know I know you're putting your

00:38:34 ◼   ► doing I don't know if that's your

00:38:37 ◼   ► position is that not your position do

00:38:38 ◼   ► you think it's nice to see astronauts

00:38:40 ◼   ► you think it's good to see their they've

00:38:42 ◼   ► got the common touch and they're in

00:38:43 ◼   ► touch with their colleagues here on

00:38:45 ◼   ► earth and they're still average Joe you

00:38:47 ◼   ► think this is a nice thing do you're

00:38:48 ◼   ► pleased gee Brady I can't tell from here

00:38:51 ◼   ► you want me to go I want the truth

00:38:56 ◼   ► there's many things here not it reckon

00:38:58 ◼   ► there's one thing don't dress up the

00:39:00 ◼   ► Spider Man when you're in space just do

00:39:03 ◼   ► space stuff you're cool enough sometimes

00:39:06 ◼   ► Brady your frustration and anger really

00:39:08 ◼   ► warms my heart and this is what's going

00:39:10 ◼   ► on the argument from NASA is gonna be

00:39:13 ◼   ► you know if we're gonna have all this

00:39:14 ◼   ► public money we have to do things for

00:39:16 ◼   ► the public but what do you think's gonna

00:39:18 ◼   ► happen do you think they're gonna be

00:39:19 ◼   ► sitting in Congress one day saying

00:39:20 ◼   ► should we give 10 billion dollars to

00:39:22 ◼   ► NASA so they can go to Mars well I was

00:39:24 ◼   ► gonna say no but because that guy

00:39:25 ◼   ► dressed up as spider-man here's your

00:39:27 ◼   ► money like they're not doing themselves

00:39:30 ◼   ► any favors they're not gonna help

00:39:32 ◼   ► themself get more funding doing this I

00:39:34 ◼   ► think they're hurting their chances in

00:39:35 ◼   ► the future because they're just going to

00:39:37 ◼   ► be taken less seriously next time they

00:39:39 ◼   ► ask for 10 billion dollars to cure

00:39:41 ◼   ► cancer with experiments in space

00:39:43 ◼   ► someone's just gonna wheel out a picture

00:39:45 ◼   ► of him dressed as spider-man and saying

00:39:46 ◼   ► are we sending you up there for a jolly

00:39:48 ◼   ► so you can pretend to shoot webs out of

00:39:50 ◼   ► your wrists get the spider-man so often

00:39:54 ◼   ► do something makes my blood boil what am

00:39:59 ◼   ► I missing Green hokey the opposite case

00:40:01 ◼   ► play

00:40:01 ◼   ► please make the opposite case and I will

00:40:03 ◼   ► apologize okay well I can kind of make

00:40:05 ◼   ► the opposite case I'm gonna try to do

00:40:08 ◼   ► with you do which is be devil's advocate

00:40:09 ◼   ► I cared for a moment here which I might

00:40:12 ◼   ► be terrible laughs but okay so if I'm

00:40:14 ◼   ► trying to make the devil's advocate case

00:40:16 ◼   ► for this I would say that if I think

00:40:19 ◼   ► about my Twitter stream when was the

00:40:23 ◼   ► last time I saw an astronaut in it never

00:40:27 ◼   ► I can't think of the last time that I

00:40:28 ◼   ► saw anything about like a NASA style

00:40:32 ◼   ► what's an astronaut doing in outer space

00:40:34 ◼   ► thing right and SpaceX is the exception

00:40:37 ◼   ► to that like I see SpaceX stuff that

00:40:39 ◼   ► people send me but I can't think of

00:40:41 ◼   ► anything as like International Space

00:40:44 ◼   ► Station stuff mm-hmm so I guess if if I

00:40:49 ◼   ► am NASA and I have decided that this is

00:40:52 ◼   ► an important thing is public awareness

00:40:54 ◼   ► of the International Space Station to

00:40:56 ◼   ► remind people that they're even in space

00:40:58 ◼   ► this is kind of the thing is this is

00:41:00 ◼   ► actually kind of a perfectly timed

00:41:01 ◼   ► conversation because we've been talking

00:41:02 ◼   ► about SpaceX recently and talking about

00:41:05 ◼   ► how it's not really a thing I follow but

00:41:07 ◼   ► I'm just sort of vaguely aware of what

00:41:10 ◼   ► they're up to because it's impossible

00:41:11 ◼   ► not to be aware even if you're not

00:41:13 ◼   ► intentionally following it but as like

00:41:15 ◼   ► man I don't have any idea what they're

00:41:16 ◼   ► doing up in that International Space

00:41:18 ◼   ► Station I guess they're dressing up a

00:41:19 ◼   ► spider-man I don't know it's a the one

00:41:21 ◼   ► time you do finally find out what

00:41:23 ◼   ► they're doing they're clowning around

00:41:24 ◼   ► like a bunch of idiots

00:41:26 ◼   ► it's not to say that I assume that

00:41:27 ◼   ► they're doing nothing right that's not

00:41:29 ◼   ► what I'm saying it's but it's more just

00:41:31 ◼   ► like what is my level of awareness of

00:41:34 ◼   ► what's occurring on the International

00:41:36 ◼   ► Space Station like it is essentially

00:41:39 ◼   ► zero and I feel like I'm the kind of

00:41:41 ◼   ► person that you would expect to know

00:41:43 ◼   ► more about this and I know that I am

00:41:45 ◼   ► weird a little bit in the way that I

00:41:46 ◼   ► deal with the news but I think that I

00:41:48 ◼   ► should know more than like average

00:41:51 ◼   ► random person on the street about what's

00:41:53 ◼   ► going on with the International Space

00:41:54 ◼   ► Station I can't name a single thing you

00:41:57 ◼   ► know maybe NASA has some internal data

00:42:00 ◼   ► that just shows this that like hey when

00:42:02 ◼   ► we do men on the street survey questions

00:42:05 ◼   ► like nobody even knows that the

00:42:06 ◼   ► International Space Station is a thing

00:42:07 ◼   ► that exists and they want to be able to

00:42:10 ◼   ► move those numbers so how are they going

00:42:12 ◼   ► to move those numbers that's like well

00:42:14 ◼   ► in this modern world where I think we'd

00:42:17 ◼   ► really do live in an attention economy

00:42:19 ◼   ► like you have to strategize about how to

00:42:23 ◼   ► get attention if that's your goal and

00:42:26 ◼   ► whatever work they're doing in the

00:42:29 ◼   ► International Space Station we know does

00:42:31 ◼   ► not naturally get the attention of

00:42:33 ◼   ► people so like you have to do something

00:42:35 ◼   ► else that that would be my devil's

00:42:36 ◼   ► advocate case what like what do you

00:42:38 ◼   ► think of that Brady I think well I said

00:42:40 ◼   ► I think if the one time people know

00:42:42 ◼   ► there in space is seeing them dressed up

00:42:43 ◼   ► like that it's doing them an absolute

00:42:44 ◼   ► disservice makes them look like a bunch

00:42:47 ◼   ► of clowns and like if that's the only

00:42:50 ◼   ► time people hear about them that's even

00:42:51 ◼   ► worse fair enough for me who does see a

00:42:55 ◼   ► lot of astronaut stuff in my Twitter

00:42:56 ◼   ► stream yeah at least I can say well okay

00:42:58 ◼   ► they're having a fun day but if the

00:43:00 ◼   ► people they're trying to reach other

00:43:02 ◼   ► people that don't know what they're

00:43:04 ◼   ► doing okay you made your case do you

00:43:08 ◼   ► believe your case yeah no I don't

00:43:10 ◼   ► believe my case at all but the thing was

00:43:11 ◼   ► great when you first looked at that and

00:43:13 ◼   ► you didn't know how I felt about it your

00:43:16 ◼   ► initial reaction wasn't oh my god how

00:43:18 ◼   ► embarrassed that the minute I saw that I

00:43:20 ◼   ► was my heart sank and like I thought

00:43:21 ◼   ► this is ridiculous but that wasn't your

00:43:23 ◼   ► reaction your reaction was quite you

00:43:25 ◼   ► were commenting on what you thought of

00:43:26 ◼   ► the costumes and this was okay and this

00:43:28 ◼   ► wasn't okay so that wasn't your sort of

00:43:31 ◼   ► gut reaction to it yeah but it's also

00:43:33 ◼   ► like we're having a conversation about

00:43:35 ◼   ► Halloween so I'm just like okay we're

00:43:37 ◼   ► having a costume contest right now this

00:43:39 ◼   ► is the question and you're having a

00:43:41 ◼   ► costume contest where every gram is

00:43:44 ◼   ► incredibly expensive to get there right

00:43:46 ◼   ► so what like what's gonna happen on

00:43:47 ◼   ► International Space Station I'm coming

00:43:49 ◼   ► at this from a very different

00:43:50 ◼   ► perspective what I was going to say

00:43:52 ◼   ► though is I kind of agree with you

00:43:55 ◼   ► although for different reasons even if

00:43:59 ◼   ► you listen to my devil's argument case I

00:44:00 ◼   ► think the thing that's happening here

00:44:02 ◼   ► that sort of wrong is companies and

00:44:06 ◼   ► organizations really focusing on public

00:44:11 ◼   ► awareness of what they do I have always

00:44:14 ◼   ► found that kind of a weird concept like

00:44:18 ◼   ► I get why it happens and I think that

00:44:21 ◼   ► there's something about the attention

00:44:23 ◼   ► economy and the social media world in

00:44:25 ◼   ► which we live that aggravates this

00:44:27 ◼   ► because

00:44:28 ◼   ► you can put these really clear numbers

00:44:30 ◼   ► on how many times is Facebook posting

00:44:34 ◼   ► from NASA liked or how many times their

00:44:36 ◼   ► tweets retweeted and you know what they

00:44:38 ◼   ► would have looked at the stats for this

00:44:40 ◼   ► for their dressing up as a minion and

00:44:41 ◼   ► spider-man and saw this off the sky Oh

00:44:44 ◼   ► number of retweets and likes and said

00:44:46 ◼   ► mission accomplished and what I say is

00:44:48 ◼   ► every single one of those retweets is

00:44:51 ◼   ► another nail in my heart and it should

00:44:54 ◼   ► be another nail in there heart tour no

00:44:56 ◼   ► another person this seamless humiliating

00:44:59 ◼   ► hitting we've done well I'm not

00:45:02 ◼   ► literally going to agree that it's

00:45:03 ◼   ► humiliating but I do think that it's

00:45:04 ◼   ► it's a case where the numbers don't

00:45:06 ◼   ► necessarily tell you something sometimes

00:45:08 ◼   ► I'm in conversations were I'm talking to

00:45:10 ◼   ► people who are let's say I'm talking to

00:45:12 ◼   ► people who are trying to become

00:45:15 ◼   ► professionals at either YouTube or

00:45:17 ◼   ► podcasts or or like the online world in

00:45:19 ◼   ► some sense and there's a thing that I

00:45:22 ◼   ► often say to those people which I just

00:45:23 ◼   ► realized applies in this in this

00:45:25 ◼   ► situation which is social media is not

00:45:29 ◼   ► your job like you're not getting paid to

00:45:32 ◼   ► tweet I go on Twitter because I like it

00:45:35 ◼   ► but it is also a thing that I do spend a

00:45:38 ◼   ► lot of time reminding myself when I'm

00:45:40 ◼   ► there like this isn't actually my job

00:45:41 ◼   ► right but it has a lot of the kind of

00:45:44 ◼   ► benefits of having a job or it's like oh

00:45:46 ◼   ► you tweet and you get instant reactions

00:45:48 ◼   ► from an audience and you can see like oh

00:45:50 ◼   ► like this joke landed really well or you

00:45:52 ◼   ► know people really like this thing it

00:45:53 ◼   ► got a whole bunch of retweets but like

00:45:55 ◼   ► that's not what my job is my job is

00:45:58 ◼   ► making videos or podcasts like that's

00:46:00 ◼   ► the actual job the social media is just

00:46:02 ◼   ► a thing on top of it but it's really

00:46:04 ◼   ► easy to get turned around on that I feel

00:46:08 ◼   ► like it's the same thing with a lot of

00:46:10 ◼   ► companies that seem weirdly obsessed or

00:46:13 ◼   ► just weirdly interested in what their

00:46:16 ◼   ► social media presence is and if I was

00:46:20 ◼   ► sitting down with like the board of NASA

00:46:21 ◼   ► I'd want to have a real conversation

00:46:23 ◼   ► about like okay what do you think this

00:46:26 ◼   ► social media presence gets you because

00:46:30 ◼   ► it's super easy to measure which makes

00:46:33 ◼   ► it very easy to turn into somebody's job

00:46:36 ◼   ► which makes it very easy to have

00:46:37 ◼   ► actionable items around but what are you

00:46:40 ◼   ► getting out

00:46:41 ◼   ► it I think at best it's just a waste of

00:46:44 ◼   ► time to me this is like a neutral thing

00:46:47 ◼   ► it doesn't count but I think you have

00:46:49 ◼   ► made a pretty strong point that it's not

00:46:52 ◼   ► even just a negative that maybe it's

00:46:54 ◼   ► worse than nothing

00:46:56 ◼   ► that the only way that NASA can get a

00:46:59 ◼   ► million retweets is by doing a thing

00:47:03 ◼   ► that diminishes NASA just quickly coming

00:47:06 ◼   ► back to something you said greater about

00:47:08 ◼   ► social media not being your job do you

00:47:11 ◼   ► ever tell yourself that having a strong

00:47:13 ◼   ► social media presence though I'm being

00:47:14 ◼   ► like an interesting person who are

00:47:16 ◼   ► people look forward to tweets from

00:47:18 ◼   ► doesn't help your job though in some way

00:47:20 ◼   ► like because then when you do like say

00:47:22 ◼   ► I've got a new video or you want to

00:47:24 ◼   ► engage with that audience you've got

00:47:26 ◼   ► them on your side do you not see it as

00:47:28 ◼   ► part of your job to cultivate that part

00:47:31 ◼   ► of your audience because it feeds into

00:47:33 ◼   ► your main job here's the way I look at

00:47:35 ◼   ► it there's a benefit to having a Twitter

00:47:38 ◼   ► audience the benefit it's not zero but

00:47:43 ◼   ► it's very close to zero yeah

00:47:46 ◼   ► there's no video that I'm going to make

00:47:47 ◼   ► or there's no podcast episode that I'm

00:47:49 ◼   ► going to put out where if I lean on it

00:47:53 ◼   ► really hard on Twitter it's going to

00:47:55 ◼   ► make any kind of measurable difference

00:47:56 ◼   ► in how that actually does and when I

00:48:00 ◼   ► look at you know the podcast back end or

00:48:02 ◼   ► the YouTube back end I do try to tell

00:48:05 ◼   ► people this but it's like I'm fortunate

00:48:06 ◼   ► enough that I do pretty well on on

00:48:08 ◼   ► Reddit when I post videos but people

00:48:10 ◼   ► think that like Reddit driving an

00:48:12 ◼   ► enormous amount of traffic to the video

00:48:14 ◼   ► sounds like it really isn't and like

00:48:15 ◼   ► read its presence is way bigger than my

00:48:18 ◼   ► Twitter presence so like when I post a

00:48:20 ◼   ► tweet to a video it's really just for

00:48:23 ◼   ► like oh there's people who are here

00:48:24 ◼   ► right now who might want to see it and

00:48:26 ◼   ► it's just convenient for them to click

00:48:28 ◼   ► the link but like I could stop linking

00:48:31 ◼   ► to my own stuff on Twitter and I don't

00:48:32 ◼   ► think it would make any difference to

00:48:33 ◼   ► the success or failure of my various

00:48:35 ◼   ► projects I mean oh I haven't got loads

00:48:37 ◼   ► of Twitter followers but I occasionally

00:48:39 ◼   ► will have friends who have like you know

00:48:40 ◼   ► no presence on social media and they'll

00:48:42 ◼   ► say to me Oh Brody can you tweet this

00:48:44 ◼   ► thing for me because if you do it will

00:48:46 ◼   ► help and I always say to them seriously

00:48:48 ◼   ► you might get five people looking at it

00:48:51 ◼   ► if I tweet it yeah people dramatically

00:48:53 ◼   ► overestimate what the

00:48:55 ◼   ► presence is like I'm sure a lot of

00:48:56 ◼   ► people see it but people don't like if

00:48:58 ◼   ► you ask people on Twitter to do

00:49:00 ◼   ► something they generally won't do it

00:49:02 ◼   ► unless you're asking to do something

00:49:04 ◼   ► they already want to do yeah but even

00:49:06 ◼   ► then it's just such a smaller space and

00:49:09 ◼   ► I think you and I are in a position

00:49:11 ◼   ► where we're much more likely to be able

00:49:14 ◼   ► to encourage engagement because we're

00:49:16 ◼   ► individual people right like the people

00:49:19 ◼   ► following us on Twitter know that we are

00:49:22 ◼   ► individuals tweeting from our individual

00:49:24 ◼   ► accounts so I think we are in the best

00:49:27 ◼   ► possible situation and that's one of the

00:49:29 ◼   ► reasons why I like the companies and

00:49:31 ◼   ► social media

00:49:32 ◼   ► I just find very strange because I feel

00:49:33 ◼   ► like I think there's a huge amount of

00:49:36 ◼   ► this that is being done because people

00:49:38 ◼   ► think that it needs to be done but I

00:49:39 ◼   ► just always want to know like what is

00:49:41 ◼   ► the outcome from this like what do you

00:49:43 ◼   ► think you're really getting out of it

00:49:45 ◼   ► and I just don't think it's very much oh

00:49:47 ◼   ► yeah that was the thing that I was gonna

00:49:48 ◼   ► say before is when you asked like is

00:49:50 ◼   ► there a benefit I think the the way that

00:49:51 ◼   ► I like to think about it is if I didn't

00:49:54 ◼   ► enjoy being on Twitter would I go on

00:49:58 ◼   ► Twitter to promote my stuff for the

00:50:00 ◼   ► benefits like I would not right there's

00:50:02 ◼   ► no way I would do it right whereas

00:50:04 ◼   ► there's plenty of stuff about the work

00:50:06 ◼   ► of producing podcasts and videos that is

00:50:08 ◼   ► not enjoyable work but I do it because

00:50:10 ◼   ► the benefit is so clear right so obvious

00:50:13 ◼   ► so it's like Twitter just doesn't make

00:50:15 ◼   ► any sense in like a business context so

00:50:18 ◼   ► i's words grey wise words i think people

00:50:21 ◼   ► that cannot place too much importance on

00:50:23 ◼   ► the power of social media in particular

00:50:25 ◼   ► twitter to drive other things yeah i

00:50:29 ◼   ► don't think that it's that they are

00:50:31 ◼   ► these great engines that can drive

00:50:33 ◼   ► traffic and push people around the way

00:50:35 ◼   ► that we think they are people are

00:50:37 ◼   ► they're on Facebook whether they're on

00:50:39 ◼   ► Twitter and that's where they are you

00:50:40 ◼   ► can't use it to like leverage other

00:50:42 ◼   ► things in the way that people think to

00:50:44 ◼   ► sell things or to promote things and is

00:50:46 ◼   ► the immediacy and the measurable nosov

00:50:49 ◼   ► it that I think is it's like a siren

00:50:51 ◼   ► call to people where they can put effort

00:50:54 ◼   ► into it it sounds like what we were

00:50:57 ◼   ► describing that NASA does is that kind

00:50:58 ◼   ► of thing like oh what what kind of

00:51:00 ◼   ► events are there that we can tie in to

00:51:02 ◼   ► NASA's mission so that we can get more

00:51:05 ◼   ► hearts on

00:51:07 ◼   ► - Graham yeah I don't think that's your

00:51:09 ◼   ► mission guys I don't know what your

00:51:10 ◼   ► mission is I don't think that's it yeah

00:51:13 ◼   ► saying I have kind of fired my gun at

00:51:16 ◼   ► this NASA publicity thing that's been on

00:51:17 ◼   ► my mind let me get the last one out of

00:51:19 ◼   ► something else has been on my mind yeah

00:51:21 ◼   ► in 2015 wait look getting in the way

00:51:26 ◼   ► back yeah an American astronaut corps

00:51:29 ◼   ► Scott Kelly and a cosmonaut called

00:51:31 ◼   ► Mikhail Kornienko did this trip to the

00:51:35 ◼   ► space station NASA went absolutely crazy

00:51:38 ◼   ► promoting it because it was longer than

00:51:40 ◼   ► the normal mission I think they normally

00:51:42 ◼   ► go up for like six months or something

00:51:44 ◼   ► but this was the one-year mission the

00:51:46 ◼   ► year in space and you couldn't look at

00:51:49 ◼   ► anything anywhere on NASA without having

00:51:52 ◼   ► Scott Kelly's year in space shoved down

00:51:54 ◼   ► your throat year in space he's spending

00:51:56 ◼   ► a year in space he's gonna do all these

00:51:58 ◼   ► things during his year in space the

00:52:00 ◼   ► mission patch had a special year-long

00:52:01 ◼   ► mission patch with a big number one in

00:52:04 ◼   ► it for one year in space it says year in

00:52:06 ◼   ► space in English and Russian like us are

00:52:09 ◼   ► massive they were so pleased with it I

00:52:11 ◼   ► got sick of hearing about it

00:52:14 ◼   ► I love our non-overlapping world like

00:52:16 ◼   ► this is the first time I've ever heard

00:52:17 ◼   ► of this thing yeah anyone who knows

00:52:20 ◼   ► anything about NASA will be very

00:52:22 ◼   ► familiar with Scott Kelly's year in

00:52:24 ◼   ► space by the way 342 days he was in

00:52:28 ◼   ► space that's not a year that doesn't

00:52:30 ◼   ► count it wasn't even a year in space

00:52:33 ◼   ► how's that for false advertising that's

00:52:36 ◼   ► terrible now I'm just learning that

00:52:38 ◼   ► NASA's a bunch of liars here in space if

00:52:43 ◼   ► they think this is a really good gimmick

00:52:45 ◼   ► here in space and they want to push it

00:52:46 ◼   ► hard okay but at least leave the guy up

00:52:49 ◼   ► there for a year actually I was just

00:52:51 ◼   ► looking at a Wikipedia link there is an

00:52:53 ◼   ► ISS year-long mission link but I was

00:52:56 ◼   ► looking at Scott Kelly's page our

00:52:58 ◼   ► Wikipedia page and I don't know if this

00:53:00 ◼   ► is serious oh it's excellent Wikipedia

00:53:03 ◼   ► mischief-making there's no

00:53:04 ◼   ► mischief-making at Wikipedia someone

00:53:06 ◼   ► here refers to it the goal of their

00:53:08 ◼   ► year-long 11-month expedition aboard

00:53:13 ◼   ► it's got a year-long expedition and some

00:53:15 ◼   ► was put in brackets 11 months early 11

00:53:20 ◼   ► month year in space I don't know if this

00:53:23 ◼   ► mischief-making because if it's true

00:53:25 ◼   ► it's just it's like Wikipedia snide

00:53:28 ◼   ► nests there are sometimes articles you

00:53:30 ◼   ► find where there's like there's a kind

00:53:31 ◼   ► of I don't know almost like a style

00:53:33 ◼   ► guide for Wikipedia humor and that feels

00:53:36 ◼   ► like a great template for like the

00:53:38 ◼   ► Wikipedia humor style guide it's like

00:53:40 ◼   ► it's true but you know do we need to put

00:53:43 ◼   ► it right here in the title maybe not but

00:53:45 ◼   ► it's a great place for it to go I was

00:53:48 ◼   ► gonna say that the most generous I would

00:53:50 ◼   ► be with a year-long mission would be to

00:53:54 ◼   ► include the to transit days so the day

00:53:57 ◼   ► that you fly up and the day that you

00:53:59 ◼   ► come back down because when I travel I

00:54:02 ◼   ► don't include transit days in what and

00:54:05 ◼   ► I'm like oh how long were you on

00:54:06 ◼   ► vacation I was on vacation for five days

00:54:09 ◼   ► but a five-day vacation requires seven

00:54:12 ◼   ► days because you have to transit days

00:54:14 ◼   ► and transit days don't count they just

00:54:16 ◼   ► go into a void of nothingness as useless

00:54:19 ◼   ► days I'm also not sure it takes that

00:54:21 ◼   ► long to get from the launch pad into the

00:54:23 ◼   ► station I don't think it takes a whole

00:54:24 ◼   ► day I don't care if it's a 20-minute

00:54:26 ◼   ► flight if I've just flying down to the

00:54:27 ◼   ► continent that whole day is written off

00:54:29 ◼   ► as a travel day it doesn't count

00:54:31 ◼   ► so I had to at least get into the 360 s

00:54:34 ◼   ► before I'd start saying okay maybe

00:54:36 ◼   ► there's a day lost cuz you were going

00:54:37 ◼   ► the wrong way around the earth and you

00:54:39 ◼   ► crossed the date line and something and

00:54:41 ◼   ► there was some I don't know I could

00:54:42 ◼   ► accept some fudging around there I'm

00:54:44 ◼   ► like you I could accept a few days sure

00:54:46 ◼   ► but this was a full 23 days short of a

00:54:50 ◼   ► year

00:54:50 ◼   ► I feel pretty harsh about this because

00:54:52 ◼   ► my minimum threshold is he steps on the

00:54:55 ◼   ► ship and you start a timer and when that

00:54:58 ◼   ► timer is done it has to read 363 times

00:55:02 ◼   ► 24 hours right and then you get two days

00:55:06 ◼   ► as transit days and I'll count those

00:55:08 ◼   ► because I'm feeling generous that would

00:55:09 ◼   ► be a year-long mission I think we

00:55:11 ◼   ► haven't have a word with Nestor about

00:55:12 ◼   ► what a year yes and the last people I

00:55:14 ◼   ► thought would need that explained to

00:55:15 ◼   ► them you see what a year is is see the

00:55:17 ◼   ► earth right it's going around the Sun

00:55:19 ◼   ► mm-hmm oh no but that won't help with

00:55:22 ◼   ► our year-long mission patch I feel like

00:55:25 ◼   ► that the longer you tell me about these

00:55:26 ◼   ► thing

00:55:27 ◼   ► the more I'm coming around to your side

00:55:28 ◼   ► here at Brady that it really does sound

00:55:30 ◼   ► like they're trying to come up with ways

00:55:32 ◼   ► to promote stuff so people hear about it

00:55:34 ◼   ► and then when I actually find out the

00:55:36 ◼   ► details I think worse of them than if

00:55:38 ◼   ► they had never done it in the first

00:55:39 ◼   ► place I feel bad about it I mean you

00:55:41 ◼   ► know how I feel about NASA and you know

00:55:43 ◼   ► I love them you were like the number one

00:55:45 ◼   ► space booster of anyone I know I mean it

00:55:47 ◼   ► makes me sad that they're stooping to

00:55:49 ◼   ► this it's disappointing it's

00:55:52 ◼   ► disappointing

00:55:53 ◼   ► buddy space bait SpaceX are terrible for

00:55:56 ◼   ► it they'll even post videos of their own

00:55:57 ◼   ► rockets blowing up if it gets clicks

00:56:00 ◼   ► okay do you have a website and if not

00:56:03 ◼   ► why not

00:56:04 ◼   ► cuz I think almost everyone has a reason

00:56:07 ◼   ► to have one whether it's a business some

00:56:10 ◼   ► passion you have an online portfolio or

00:56:13 ◼   ► CV a blog just a place to post things

00:56:16 ◼   ► that you create or you want to share now

00:56:18 ◼   ► you might think why don't need a website

00:56:20 ◼   ► there's things like Facebook Twitter

00:56:22 ◼   ► Linkedin snaps to Graham MySpace but

00:56:27 ◼   ► these are all places where you're the

00:56:29 ◼   ► slave to other people's algorithms other

00:56:31 ◼   ► people's designs and the ever-changing

00:56:33 ◼   ► fashions of social media a website is a

00:56:37 ◼   ► place that's all yours it's a hub a

00:56:39 ◼   ► place to show the world what you want to

00:56:41 ◼   ► show them in a way you want to show it

00:56:43 ◼   ► now maybe you think a website would be

00:56:45 ◼   ► nice but it's hard to make or it's hard

00:56:48 ◼   ► to make across all the different devices

00:56:49 ◼   ► people have these days with their phones

00:56:51 ◼   ► and PCs and tablets maybe you just don't

00:56:55 ◼   ► know much about coding and computer e

00:56:56 ◼   ► stuff and you think it's all too much so

00:56:58 ◼   ► this is finally where I'm gonna mention

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00:57:44 ◼   ► but really the best thing you can do is

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00:58:31 ◼   ► thanks to them for supporting this

00:58:33 ◼   ► episode I have got a little bit of

00:58:36 ◼   ► feedback from our school photo

00:58:38 ◼   ► discussion and you know how sometimes

00:58:40 ◼   ► you know you go off on a rant and then

00:58:42 ◼   ► someone points out some really serious

00:58:44 ◼   ► samba point and you think oh yeah I

00:58:46 ◼   ► guess I'm bit of a douche no you think

00:58:49 ◼   ► what a party pooper that's what I think

00:58:51 ◼   ► yeah yeah yeah basically just a quickly

00:58:54 ◼   ► very quickly recap we talked about how

00:58:56 ◼   ► the way school photos are being done now

00:58:58 ◼   ► is that students are being photographed

00:58:59 ◼   ► individually or in small clusters and

00:59:02 ◼   ► then they Photoshop them into these big

00:59:04 ◼   ► weird montages that neither you or I

00:59:07 ◼   ► approve life you didn't approve because

00:59:08 ◼   ► you didn't like the look of them I

00:59:10 ◼   ► didn't approve because I thought it took

00:59:12 ◼   ► away this whole you know documenting a

00:59:14 ◼   ► real moment in time sort of them so

00:59:16 ◼   ► anyway we discussed it go back and

00:59:18 ◼   ► listen to the previous episode if you

00:59:20 ◼   ► were so inclined but I did get an email

00:59:23 ◼   ► from a chap who works for a company in

00:59:27 ◼   ► Australia and his job is putting these

00:59:30 ◼   ► photos together

00:59:31 ◼   ► he's like the Photoshop a guy like

00:59:34 ◼   ► Mission Control that all these pictures

00:59:35 ◼   ► get sent to and he'd listen to the

00:59:37 ◼   ► section and he wanted to point out if he

00:59:40 ◼   ► was a good guy he wasn't like being

00:59:41 ◼   ► snarky or anything he just wanted to

00:59:43 ◼   ► give us more information and he pointed

00:59:45 ◼   ► out some of the pros and the cons of

00:59:47 ◼   ► this process and some of the reasons

00:59:50 ◼   ► that this is a good thing to do with

00:59:52 ◼   ► things that

00:59:53 ◼   ► had not occurred to me and I still don't

00:59:57 ◼   ► particularly approve of the process but

00:59:59 ◼   ► I thought it was

00:59:59 ◼   ► I thought it was

01:00:00 ◼   ► worth mentioning these things because

01:00:01 ◼   ► they were good points and I didn't think

01:00:04 ◼   ► of them before you go though I'm just

01:00:05 ◼   ► gonna guess that all of these are really

01:00:08 ◼   ► benefits for the school or for the

01:00:10 ◼   ► administration this is we're gonna be my

01:00:12 ◼   ► guess okay I don't know if that's how to

01:00:15 ◼   ► read these or not maybe partly let me

01:00:18 ◼   ► tell you some of the things he said some

01:00:20 ◼   ► of these are ones that you like well I

01:00:21 ◼   ► can't really argue with that but we'll

01:00:23 ◼   ► put them out there anyway one is that

01:00:25 ◼   ► and you will know this there are often

01:00:27 ◼   ► students at school her in dangerous

01:00:30 ◼   ► situations or predicted situations where

01:00:32 ◼   ► their pictures can't be published here

01:00:34 ◼   ► because of like you know parental things

01:00:35 ◼   ► that might be going on and doing this

01:00:37 ◼   ► process does provide a way to take

01:00:40 ◼   ► pictures of all the students including

01:00:41 ◼   ► the protected ones where they don't feel

01:00:43 ◼   ► left out so it's not like okay it's

01:00:45 ◼   ► school photo time but Jimmy you have to

01:00:47 ◼   ► stand over there in the corner because

01:00:48 ◼   ► you're in this like special case so it

01:00:51 ◼   ► does remove that situation where one

01:00:52 ◼   ► child is like feels a little bit

01:00:54 ◼   ► ostracized because this child can still

01:00:56 ◼   ► have their picture taken like everyone

01:00:57 ◼   ► else so it becomes less of an obvious

01:01:00 ◼   ► situation and I thought that's okay

01:01:02 ◼   ► that's an interesting point yeah I guess

01:01:05 ◼   ► I agree with that but I'm also gonna

01:01:07 ◼   ► take the unpopular position that like

01:01:08 ◼   ► not for me before these particular

01:01:10 ◼   ► students but like being left out it's an

01:01:12 ◼   ► important life lesson it's like it's an

01:01:14 ◼   ► experience we all have to go through and

01:01:15 ◼   ► of course the student in question is

01:01:16 ◼   ► still going to be left out of the final

01:01:18 ◼   ► photo so there is still this bridge to

01:01:20 ◼   ► be crossed but it was a point I hadn't

01:01:21 ◼   ► thought of I do wonder about that that

01:01:23 ◼   ► there's a thing where it makes it easier

01:01:26 ◼   ► on the day but it doesn't it make it

01:01:29 ◼   ► weirder later

01:01:31 ◼   ► it's like oh you've literally been

01:01:33 ◼   ► photoshopped out of existence you don't

01:01:35 ◼   ► exist I'm not a hundred percent sold on

01:01:38 ◼   ► that but yeah I actually do feel that

01:01:41 ◼   ► this lines up with my thought about it's

01:01:42 ◼   ► for the administration because that is a

01:01:45 ◼   ► super easy line for a school

01:01:47 ◼   ► administration to take it's like oh hey

01:01:49 ◼   ► yeah we're trying to protect the

01:01:50 ◼   ► feelings of all of the children right so

01:01:52 ◼   ► like boom great well basically the most

01:01:54 ◼   ► of the things on this list are also

01:01:56 ◼   ► going to fall into that sort of worthy

01:01:57 ◼   ► category that could be used then because

01:01:59 ◼   ► also pointed out is people with epilepsy

01:02:02 ◼   ► who can't do with the flash can be

01:02:04 ◼   ► stitched back in later not having to

01:02:06 ◼   ► have a flesh I feel like any depositor I

01:02:08 ◼   ► genuinely don't know I would be really

01:02:10 ◼   ► curious is there anybody who's going to

01:02:12 ◼   ► be

01:02:13 ◼   ► triggered into epilepsy by a single

01:02:15 ◼   ► flash I've never heard of such a thing

01:02:17 ◼   ► like an I know a sequence of flashes I

01:02:19 ◼   ► don't know I'm just trying to imagine

01:02:20 ◼   ► any kind of professional photography

01:02:23 ◼   ► situation which I have been involved in

01:02:26 ◼   ► and worked with the flashes are not that

01:02:28 ◼   ► frequent like even in pretty high-end

01:02:30 ◼   ► photography setups with like real

01:02:32 ◼   ► lighting gear I don't know I would be

01:02:34 ◼   ► very interested to know I would find

01:02:36 ◼   ► that just surprising I would I would

01:02:38 ◼   ► worry about is like a school photo shoot

01:02:40 ◼   ► is that a thing that is this like an

01:02:42 ◼   ► actual harm or is this just like a

01:02:45 ◼   ► theoretical harm right which again is is

01:02:47 ◼   ► like oh here we go with the safety boxes

01:02:50 ◼   ► right where someone's making an argument

01:02:51 ◼   ► for safety and you know one can say now

01:02:54 ◼   ► it just bit always past yeah sometimes

01:02:57 ◼   ► you get students who come from difficult

01:02:59 ◼   ► backgrounds that was pointed out and may

01:03:00 ◼   ► have sort of you know injuries or things

01:03:03 ◼   ► about them that could be fixed in

01:03:04 ◼   ► post-production to sort of lessen their

01:03:06 ◼   ► embarrassment he also pointed out

01:03:08 ◼   ► special needs classes where you have

01:03:09 ◼   ► children who perhaps it's hard to get

01:03:12 ◼   ► all of them to sit still perhaps in this

01:03:14 ◼   ► in the same way for a prolonged period

01:03:16 ◼   ► of time so doing them individually helps

01:03:17 ◼   ► and the last one he pointed out which is

01:03:20 ◼   ► a bit unsavory but interesting was you

01:03:22 ◼   ► also can sometimes get a problem where

01:03:24 ◼   ► if people are sitting if they're wearing

01:03:25 ◼   ► like dresses and skirts and they're and

01:03:27 ◼   ► they sit in an unfortunate or under than

01:03:29 ◼   ► the angle you get this problem with high

01:03:31 ◼   ► res photos now with unfortunate pictures

01:03:33 ◼   ► suddenly gets circulated all around the

01:03:35 ◼   ► school and can cause of a lot of

01:03:36 ◼   ► embarrassment for a student who kind of

01:03:37 ◼   ► just was unlucky in the angle that they

01:03:40 ◼   ► happen to sit on and things like that

01:03:41 ◼   ► and that problem can be removed as well

01:03:43 ◼   ► so things were things that were pointed

01:03:45 ◼   ► out and I thought they were all

01:03:46 ◼   ► interesting points that I hadn't thought

01:03:48 ◼   ► of yeah he also points out they some of

01:03:51 ◼   ► the bad points and one is that really

01:03:54 ◼   ► crappy photographers are getting made to

01:03:56 ◼   ► look good by people doing his

01:03:58 ◼   ► photoshopping work back in the studio

01:03:59 ◼   ► which drives him absolutely crazy

01:04:01 ◼   ► because he's getting all these terrible

01:04:02 ◼   ► pictures of students and he's like

01:04:04 ◼   ► making them look good and he also

01:04:06 ◼   ► pointed out that for one job he did

01:04:08 ◼   ► there was a principal at a school who

01:04:10 ◼   ► didn't like doing the photos but then

01:04:12 ◼   ► insisted on being photoshopped into the

01:04:14 ◼   ► center of every single photo taken of

01:04:16 ◼   ► every single class so the principal was

01:04:19 ◼   ► at the center of every single class

01:04:20 ◼   ► photo taken even though they didn't you

01:04:24 ◼   ► might find entertained

01:04:25 ◼   ► malaria's I'm still giving it a thumbs

01:04:28 ◼   ► down like yes you can make a bunch of

01:04:30 ◼   ► points it just has that same feeling in

01:04:32 ◼   ► my mind like this safety arguments where

01:04:35 ◼   ► it's like no one argues against safety

01:04:38 ◼   ► everything becomes safer and it's very

01:04:42 ◼   ► hard to argue about what has been lost

01:04:46 ◼   ► there's something about that which is

01:04:48 ◼   ► like that even mean who's like I'm not

01:04:49 ◼   ► one for like tradition and like a big

01:04:51 ◼   ► group events but there is something

01:04:52 ◼   ► that's just different about getting

01:04:55 ◼   ► everybody out in the same place to try

01:04:56 ◼   ► to take a picture and it's like part of

01:04:58 ◼   ► the fact that it's like a real pain in

01:04:59 ◼   ► the butt and things always go wrong like

01:05:01 ◼   ► that's part of the experience like

01:05:02 ◼   ► that's that's part of what it is hey

01:05:04 ◼   ► you're setting that maker I'm proud of

01:05:05 ◼   ► you it's also an even bigger click when

01:05:08 ◼   ► you say child-safe oh yeah oh my god

01:05:10 ◼   ► yeah I'm sure I've mentioned it in

01:05:12 ◼   ► passing before but I just you know I can

01:05:13 ◼   ► never not mention it again but in my

01:05:15 ◼   ► school's the forms for taking kids out

01:05:19 ◼   ► for field days or trips were such an

01:05:23 ◼   ► incredible joke with what they required

01:05:25 ◼   ► for safety yeah you as the teacher need

01:05:29 ◼   ► to think of everything that can possibly

01:05:31 ◼   ► go wrong and how you will prevent it

01:05:33 ◼   ► from going wrong thereby if anything you

01:05:36 ◼   ► didn't think about happens it's your

01:05:38 ◼   ► fault right we can blame you for not

01:05:40 ◼   ► thinking about it ahead of time and so

01:05:42 ◼   ► the end result was like well screw this

01:05:44 ◼   ► I'm just never taking kids on field

01:05:45 ◼   ► trips I was like sure they're safer like

01:05:48 ◼   ► it's just worse like it's just like

01:05:50 ◼   ► field trips are fun like when I did get

01:05:52 ◼   ► roped into doing them like I was happy

01:05:54 ◼   ► to do it but it's like I am never gonna

01:05:56 ◼   ► organize one of these things because

01:05:57 ◼   ► just like the structure of this safety

01:05:59 ◼   ► nest makes it untenable and it's like

01:06:01 ◼   ► it's there's no good it's no good to

01:06:02 ◼   ► lose that stuff it's also become an

01:06:04 ◼   ► absolute nightmare ever trying to film

01:06:06 ◼   ► anything in schools like I've just put a

01:06:08 ◼   ► blanket ban on that now sometimes my

01:06:10 ◼   ► scientists I work with will contact me

01:06:12 ◼   ► say Brady I've got a really good idea

01:06:14 ◼   ► for a video we should do but why don't

01:06:15 ◼   ► we like take it into a school with a

01:06:17 ◼   ► bunch of students and show them you know

01:06:18 ◼   ► this rocket listens learn and interact

01:06:20 ◼   ► with the kids it will make a really nice

01:06:22 ◼   ► fun video and it would and I just say no

01:06:24 ◼   ► I'm not pointing my camera at any school

01:06:26 ◼   ► kids even if you get like a thousand

01:06:29 ◼   ► permission slips it just takes one mum

01:06:32 ◼   ► or dad to say well I don't want my

01:06:34 ◼   ► little Jimmy in the background there on

01:06:36 ◼   ► YouTube and like go to the mattresses

01:06:38 ◼   ► and then you're like all your work just

01:06:39 ◼   ► goes down the tubes like it's just more

01:06:41 ◼   ► trouble than it's worth I think people

01:06:43 ◼   ► have become overly protective yeah I

01:06:45 ◼   ► agree

01:06:46 ◼   ► there's a weird situation where I know I

01:06:48 ◼   ► know people who work in schools where

01:06:52 ◼   ► the policy is about if they take the

01:06:54 ◼   ► children outside all right so you know I

01:06:55 ◼   ► think you're leading kids into a park or

01:06:57 ◼   ► whatever or you're on a field trip that

01:06:59 ◼   ► the teachers are supposed to prohibit

01:07:02 ◼   ► anybody from taking pictures of the kids

01:07:04 ◼   ► right now like this is an extra funny

01:07:07 ◼   ► situation because in the UK generally

01:07:09 ◼   ► most schools have uniforms here and so

01:07:13 ◼   ► for tourists like seeing a bunch of

01:07:15 ◼   ► English school kids in uniform like it's

01:07:18 ◼   ► part of the London experience like

01:07:20 ◼   ► you've come to another country and

01:07:21 ◼   ► you're just taking pictures in the same

01:07:23 ◼   ► way that I think if Westerners go to

01:07:24 ◼   ► Japan oh it's look it's like Harry

01:07:26 ◼   ► Potter I think I have never been more of

01:07:30 ◼   ► a tourist attraction than one of my

01:07:32 ◼   ► final years of teaching it was an

01:07:35 ◼   ► anniversary of the school and we all got

01:07:38 ◼   ► dressed up like even myself had to get

01:07:41 ◼   ► dressed up in these like very formal

01:07:43 ◼   ► academic robes sort of like the thing

01:07:45 ◼   ► that you wore when you got your honorary

01:07:46 ◼   ► Doctorate and the kids we were teaching

01:07:49 ◼   ► had these formal versions of the uniform

01:07:52 ◼   ► and they also all were wearing like the

01:07:54 ◼   ► school emblems and flat like it was way

01:07:56 ◼   ► over the top and then from there we

01:07:59 ◼   ► walked across the gardens at Westminster

01:08:03 ◼   ► Abbey has like a million photographs

01:08:06 ◼   ► were taken because it couldn't not be

01:08:08 ◼   ► just such a center of attention to any

01:08:10 ◼   ► tourists like it just it was so striking

01:08:12 ◼   ► I think it's just weird for schools to

01:08:15 ◼   ► have policies that like we're taking the

01:08:17 ◼   ► children out in public but nobody is

01:08:18 ◼   ► allowed to photograph them and say well

01:08:20 ◼   ► I think that's just unreasonable like

01:08:23 ◼   ► it's I understand the intent behind it

01:08:25 ◼   ► but it's just crazy I think I think it

01:08:28 ◼   ► really is just too far well how could

01:08:30 ◼   ► you stop people at Westminster Abbey was

01:08:32 ◼   ► it your job to throw yourself in front

01:08:33 ◼   ► of cameras if any if like a tourist

01:08:35 ◼   ► tried to take a pic yeah so you know as

01:08:38 ◼   ► always with these things I just ignored

01:08:39 ◼   ► it like what am I getting like yeah sure

01:08:43 ◼   ► I was the best meeting attendee ever

01:08:45 ◼   ► because I would always just sit there

01:08:46 ◼   ► and be like oh yeah what a great policy

01:08:48 ◼   ► sure I'll be sure to do that and on the

01:08:49 ◼   ► actual day like

01:08:50 ◼   ► not doing I hope you crazy to be fair

01:08:53 ◼   ► the people given the instructions were

01:08:54 ◼   ► probably thinking the same they were

01:08:55 ◼   ► like make sure you stop people taking

01:08:58 ◼   ► pictures yes yeah exactly and it's like

01:09:00 ◼   ► so we're all going along with this but

01:09:01 ◼   ► it's it's crazy and what I think people

01:09:03 ◼   ► don't appreciate with you know like your

01:09:04 ◼   ► situation you talk about filming in a

01:09:06 ◼   ► school it's like obviously yes it would

01:09:08 ◼   ► make a way better video if you had like

01:09:10 ◼   ► kids and and their reaction like that is

01:09:12 ◼   ► a super fun video but even if in theory

01:09:15 ◼   ► you went through the hassle of getting

01:09:16 ◼   ► all the permission slips like those

01:09:17 ◼   ► permission slips are not legally binding

01:09:19 ◼   ► documents right any parent can just

01:09:21 ◼   ► change their mind at the last minute and

01:09:23 ◼   ► they will do it or like they'll change

01:09:25 ◼   ► their mind after you put in all the work

01:09:26 ◼   ► and then tell you to take something down

01:09:28 ◼   ► so it's just like of course them telling

01:09:29 ◼   ► you to take it down to also isn't

01:09:31 ◼   ► legally binding but it can be more

01:09:33 ◼   ► hassle than us it's not legally binding

01:09:35 ◼   ► but you're in a situation where it's

01:09:37 ◼   ► like well now we're in a very

01:09:38 ◼   ► uncomfortable position aren't we right

01:09:40 ◼   ► because they say safety yeah exactly

01:09:41 ◼   ► it's just it's very very frustrating

01:09:43 ◼   ► it's very frustrating oh I've been there

01:09:45 ◼   ► I've been there great don't worry when

01:09:47 ◼   ► you say kids in schools like I presume

01:09:51 ◼   ► that you don't or do you mean university

01:09:53 ◼   ► level as well like would you shoot a

01:09:54 ◼   ► video no I'd be comfortable doing at a

01:09:57 ◼   ► universe okay so it's just like

01:09:58 ◼   ► secondary school level and below that's

01:10:00 ◼   ► that's where you draw the line where the

01:10:02 ◼   ► people are in an age where you know they

01:10:04 ◼   ► can't give full permission for

01:10:05 ◼   ► everything in their life a university

01:10:07 ◼   ► shouldn't has a choice as to whether or

01:10:09 ◼   ► not about such you know they're filmed

01:10:11 ◼   ► and such things you know well no matter

01:10:13 ◼   ► what we think of it I think for all the

01:10:16 ◼   ► reasons we've mentioned before is the

01:10:17 ◼   ► future of school photography look

01:10:21 ◼   ► forward to it parents

01:10:23 ◼   ► so Brady the composer of the hello

01:10:28 ◼   ► internet anthem Helen Stewart

01:10:30 ◼   ► the maestro I call him the maestro yes

01:10:32 ◼   ► because he does lots of music yeah I

01:10:34 ◼   ► just I just ring him up and I say my

01:10:35 ◼   ► screw I need some music yeah no he's

01:10:39 ◼   ► great he's done music for some of my

01:10:40 ◼   ► videos as well and he's died of course

01:10:42 ◼   ► our theme music jingle at the beginning

01:10:47 ◼   ► which I really like and appreciate the

01:10:49 ◼   ► little Easter Egg that's in there he

01:10:51 ◼   ► recently sent us an email with a link to

01:10:55 ◼   ► a little online video game that is right

01:10:59 ◼   ► in the crosshairs of hello Internet

01:11:02 ◼   ► interests

01:11:03 ◼   ► now did you play this video game Brady I

01:11:06 ◼   ► did I was just curious and I had a quick

01:11:08 ◼   ► look and then it became like a kind of

01:11:11 ◼   ► drug addiction problem that I had for

01:11:13 ◼   ► three of what he ruined my life okay all

01:11:20 ◼   ► right that's super interesting because

01:11:21 ◼   ► that is my exact same experience with

01:11:24 ◼   ► this I click the link and it was like oh

01:11:27 ◼   ► goodbye two days right like you have

01:11:30 ◼   ► just gone into the void

01:11:32 ◼   ► you are totally useless and I got

01:11:35 ◼   ► nothing done at all but as I was curious

01:11:38 ◼   ► just to ask you about this because my

01:11:40 ◼   ► impression is that you just don't really

01:11:42 ◼   ► play video games yeah I mean I don't

01:11:46 ◼   ► know I mean I know this is a game and

01:11:48 ◼   ► it's a on a computer this is not what I

01:11:50 ◼   ► would really consider a computer game in

01:11:51 ◼   ► some ways you should probably explain

01:11:53 ◼   ► the game and once you've explained the

01:11:55 ◼   ► game I'll tell you how I played it and

01:11:57 ◼   ► why it caused me some problems in funny

01:11:59 ◼   ► way okay right yeah so this is partly

01:12:01 ◼   ► why I was like I'm interested that you

01:12:02 ◼   ► played it precisely because of the

01:12:04 ◼   ► nature of this thing so yeah there's a

01:12:06 ◼   ► genre of computer games that are what I

01:12:09 ◼   ► think if is like barely games I've long

01:12:12 ◼   ► used an example listeners may be aware

01:12:14 ◼   ► of there's a game called democracy where

01:12:17 ◼   ► you are directing the actions of a

01:12:20 ◼   ► government but that game is basically

01:12:22 ◼   ► just like a pretty spreadsheet is really

01:12:25 ◼   ► all it is like it is as close as you can

01:12:27 ◼   ► get to a spreadsheet and still call it a

01:12:29 ◼   ► game and there are a lot of different

01:12:31 ◼   ► things that fall into this interesting

01:12:33 ◼   ► genre where it's almost like people are

01:12:35 ◼   ► playing with the idea of what's the

01:12:38 ◼   ► minimum thing that we can make into a

01:12:41 ◼   ► game and so this thing that was sent to

01:12:43 ◼   ► us which is called universal paper clips

01:12:45 ◼   ► this to me also falls into the category

01:12:48 ◼   ► of a thing that is barely a game so you

01:12:53 ◼   ► can just load it up in your web browser

01:12:55 ◼   ► now even seeing it on my screen right

01:12:58 ◼   ► now I feel the need to warn listeners

01:12:59 ◼   ► like listeners I'm gonna put it in the

01:13:01 ◼   ► show notes but don't click unless you

01:13:03 ◼   ► have like a like a weekend free be

01:13:05 ◼   ► listening Friday on your way home from

01:13:07 ◼   ► work but you know and then click if you

01:13:08 ◼   ► have two full days to burn your way

01:13:11 ◼   ► through this thing and my warning and

01:13:14 ◼   ► I'll come to why I'm giving you this

01:13:15 ◼   ► warning in a minute is don't do it on

01:13:17 ◼   ► your

01:13:17 ◼   ► fine okay yes definitely I 100% back

01:13:23 ◼   ► that don't do it on your front of my

01:13:25 ◼   ► head and I got I got site date do it on

01:13:28 ◼   ► a computer because I opened it

01:13:30 ◼   ► originally on my iPad and it ended up in

01:13:34 ◼   ► one of those little pseudo browser

01:13:35 ◼   ► windows that's not really the actual

01:13:38 ◼   ► Safari browser I was terrified yeah and

01:13:43 ◼   ► I eventually got so terrified about

01:13:46 ◼   ► closing it I had to say

01:13:48 ◼   ► okay listen be a rational grown-up man

01:13:50 ◼   ► and start again on a computer because

01:13:54 ◼   ► there's like I like I had to look right

01:13:56 ◼   ► into the eyes of loss aversion and be

01:13:58 ◼   ► like I see you loss aversion I

01:14:01 ◼   ► understand what you are and I'm going to

01:14:03 ◼   ► walk away so an actual game you load up

01:14:05 ◼   ► your browser preferably on a computer

01:14:07 ◼   ► preferably when you have a big expanse

01:14:09 ◼   ► of time ahead of you and it looks like a

01:14:12 ◼   ► webpage from you know the very early

01:14:16 ◼   ► days of the Internet there's no color

01:14:18 ◼   ► it's so simple so simple it doesn't even

01:14:21 ◼   ► look like bad retro just looks so

01:14:23 ◼   ► minimalist that's an excellent point is

01:14:25 ◼   ► not trying to be retro it's looking like

01:14:28 ◼   ► hey this is when we could first make web

01:14:31 ◼   ► pages there's just some text and just a

01:14:34 ◼   ► couple of buttons and one of those

01:14:37 ◼   ► buttons the one right at the top is

01:14:40 ◼   ► called make paperclip and so you click

01:14:43 ◼   ► that button and then there's a paperclip

01:14:45 ◼   ► counter that goes up to one and you

01:14:47 ◼   ► think oh ok and you wait a second and

01:14:51 ◼   ► then you see that your inventory counter

01:14:54 ◼   ► drops down to zero because somewhere

01:14:56 ◼   ► someone bought that paperclip and now

01:14:57 ◼   ► you have 25 cents in your bank account

01:14:59 ◼   ► and so it begins

01:15:01 ◼   ► Oh again I'm gonna click make paperclip

01:15:05 ◼   ► again oh and now I have I've made two

01:15:07 ◼   ► paper clips and ooh someone just bought

01:15:10 ◼   ► my paperclip I have it right in front of

01:15:11 ◼   ► move right now which is dangerous to do

01:15:13 ◼   ► you from all recording so you have 50

01:15:15 ◼   ► cents available and so you click click

01:15:17 ◼   ► click click click and you think

01:15:18 ◼   ► something's going to happen right like I

01:15:19 ◼   ► wonder what's going to happen and you

01:15:21 ◼   ► keep clicking and you keep making paper

01:15:23 ◼   ► clips and eventually when you get 5

01:15:25 ◼   ► dollars you can buy a little machine

01:15:27 ◼   ► which is called an auto clipper which

01:15:30 ◼   ► will start make

01:15:31 ◼   ► paper clips for you and then like the

01:15:33 ◼   ► mechanisms of the game start to unfurl

01:15:36 ◼   ► themselves over time you can adjust the

01:15:39 ◼   ► price you can raise the price of the

01:15:41 ◼   ► paperclip you can decrease the price of

01:15:43 ◼   ► the paper clips you can invest more into

01:15:45 ◼   ► your marketing you can invest more into

01:15:47 ◼   ► Auto clipping machines you can try to

01:15:49 ◼   ► make like futures decisions about when

01:15:52 ◼   ► you're going to buy wire at what price

01:15:54 ◼   ► the wire is that right now it is all

01:15:56 ◼   ► just presented in the form of counters

01:15:59 ◼   ► on a web page and buttons to adjust

01:16:02 ◼   ► those counters that's all it is

01:16:05 ◼   ► very simple but I found it completely

01:16:08 ◼   ► absorbing so what happened with you with

01:16:10 ◼   ► this because again I'm just I'm

01:16:11 ◼   ► fascinated because if I had to predict I

01:16:14 ◼   ► would have guessed that this game game

01:16:18 ◼   ► in quotes would have a near zero chance

01:16:22 ◼   ► of holding your interest like I'm

01:16:24 ◼   ► genuinely quite surprised that this got

01:16:26 ◼   ► you Oh gray little you know me how

01:16:31 ◼   ► little you know me you know I'm the guy

01:16:33 ◼   ► who's obsessed with like statistics and

01:16:35 ◼   ► numbers and I know you're obsessed with

01:16:37 ◼   ► statistics and numbers but when we've

01:16:39 ◼   ► talked about games the thing that you

01:16:41 ◼   ► often mention hmm is the thing about

01:16:43 ◼   ► like it not being real or it feeling

01:16:45 ◼   ► like it's a waste of time and so that

01:16:47 ◼   ► this is these are all just pretend

01:16:49 ◼   ► statistics like there's nothing that's

01:16:51 ◼   ► real here well the thing about this game

01:16:54 ◼   ► is that I mean we're not gonna spoil the

01:16:57 ◼   ► game other than to say it would be fair

01:17:00 ◼   ► to say the game escalate yeah overtime

01:17:03 ◼   ► but also it can be left alone mm-hmm so

01:17:08 ◼   ► you can't have it running in the

01:17:09 ◼   ► background a smart person would get up

01:17:11 ◼   ► and walk away a crazy person would sit

01:17:14 ◼   ► there watching the numbers killing up

01:17:16 ◼   ► right that would be insanity yeah and

01:17:18 ◼   ► that's what happened like I kept telling

01:17:19 ◼   ► myself I'm just gonna make a little

01:17:21 ◼   ► tweak here and leave it alone while I

01:17:22 ◼   ► get on with my editing but obviously I

01:17:25 ◼   ► didn't I just kept coming back to it

01:17:26 ◼   ► time and time and time again and it

01:17:28 ◼   ► caused real productivity problems but

01:17:30 ◼   ► you know it's just a well-designed game

01:17:31 ◼   ► it's just addictive there's always one

01:17:33 ◼   ► more little thing that's just a few more

01:17:35 ◼   ► steps away that's gonna unlock a whole

01:17:37 ◼   ► new thing for you oh if I could just get

01:17:39 ◼   ► another you know a few more dollars here

01:17:41 ◼   ► if I just make ten more of these and get

01:17:43 ◼   ► four more of these

01:17:44 ◼   ► as I can get one of these to do that

01:17:46 ◼   ► which you have to be there to then click

01:17:48 ◼   ► on so there's always one more thing to

01:17:51 ◼   ► keep you there to click on but I opened

01:17:52 ◼   ► it on my phone right and you know

01:17:55 ◼   ► because I didn't know how long this is

01:17:56 ◼   ► gonna take I thought this would be like

01:17:57 ◼   ► you know an hour or so

01:17:58 ◼   ► there's also games that are almost like

01:17:59 ◼   ► arthouse games where they're just little

01:18:01 ◼   ► demos to like explain an idea about a

01:18:04 ◼   ► thing there's one I can't remember what

01:18:06 ◼   ► it's called off the top of my head but

01:18:07 ◼   ► I'll find it for the shownotes

01:18:08 ◼   ► there's a game which is just about it's

01:18:10 ◼   ► like you're deciding what to show people

01:18:13 ◼   ► on the TV news that is also like barely

01:18:16 ◼   ► a game but it's also like a 20-minute

01:18:18 ◼   ► experience because it's almost like a

01:18:20 ◼   ► piece of art yeah when I saw this I

01:18:22 ◼   ► think maybe that is partly what dragged

01:18:24 ◼   ► me in as well is because I was thinking

01:18:26 ◼   ► oh this is probably a short little art

01:18:29 ◼   ► experience that just wants to tell me

01:18:30 ◼   ► something right it's like nope your life

01:18:34 ◼   ► and the thing about the game that I

01:18:37 ◼   ► think is really commendable is how much

01:18:39 ◼   ► it holds back and how long it hides its

01:18:44 ◼   ► debts for most modern video games we

01:18:47 ◼   ► have an awesome title sequence and

01:18:48 ◼   ► marketing and blow your way right from

01:18:50 ◼   ► the start you think oh I have to play

01:18:51 ◼   ► this but this game just keeps giving and

01:18:53 ◼   ► giving very very gradually mmm if you

01:18:56 ◼   ► think about what it was like towards the

01:18:58 ◼   ► end well you could never imagine it had

01:19:00 ◼   ► wood is gonna get to this stage the

01:19:02 ◼   ► things that were happening later on like

01:19:03 ◼   ► and it just kept all of that under its

01:19:05 ◼   ► cloak for so long but I opened it on a

01:19:08 ◼   ► phone and my night got wiped out I was

01:19:11 ◼   ► home alone that night because my wife

01:19:12 ◼   ► was working late she got home late and

01:19:14 ◼   ► I'm like ah I've got a problem and I

01:19:16 ◼   ► can't now shut this browser on my phone

01:19:19 ◼   ► because I'll lose all the work I've

01:19:20 ◼   ► invested into it and I ended up all

01:19:22 ◼   ► night with my phone next to the bed on

01:19:25 ◼   ► the floor and me deliberately sleeping

01:19:27 ◼   ► like at the side of the bed so that I

01:19:29 ◼   ► could wake up every 20 minutes or so

01:19:31 ◼   ► just to check on how things were going

01:19:33 ◼   ► this guy and go back deep this really

01:19:36 ◼   ► got you but it got to a point where I

01:19:38 ◼   ► was thinking this is just like I can't I

01:19:41 ◼   ► can't keep doing this it was that loss

01:19:42 ◼   ► of vision thing so I had to eventually

01:19:44 ◼   ► say alright I'm gonna pack this one in

01:19:46 ◼   ► as far as I've gotten

01:19:47 ◼   ► I'm gonna have to pack this one in and

01:19:49 ◼   ► start it again on a browser on my

01:19:51 ◼   ► computer just so I can get work done and

01:19:53 ◼   ► still do some editing and like live my

01:19:55 ◼   ► life my browser started

01:19:58 ◼   ► and I actually had to learn from my

01:19:59 ◼   ► mistakes I made the first time around as

01:20:00 ◼   ► well so I was a bit quicker at the game

01:20:02 ◼   ► the second time but same thing for me as

01:20:04 ◼   ► well as like round two I'm like okay I'm

01:20:06 ◼   ► all business here right I know I know

01:20:07 ◼   ► what to do

01:20:08 ◼   ► yeah I mean you know me I'm I like sort

01:20:11 ◼   ► of stats and numbers I do have like an

01:20:13 ◼   ► addictive personality I'm quite

01:20:14 ◼   ► obsessive hmm you know I'm someone who

01:20:16 ◼   ► would do something for a long time for

01:20:18 ◼   ► no real reason I know that you are

01:20:20 ◼   ► obsessive it is interesting to me that

01:20:23 ◼   ► this caught your obsession right where

01:20:25 ◼   ► it got me

01:20:26 ◼   ► it got me a big time yeah knowing what I

01:20:28 ◼   ► know about it now I could have thought

01:20:30 ◼   ► that this was like a honey pot set for

01:20:31 ◼   ► exactly me on the internet right with

01:20:33 ◼   ► like with like how hard god I wouldn't

01:20:38 ◼   ► have thought that that same thing about

01:20:39 ◼   ► you and I don't know much about who made

01:20:42 ◼   ► it or why I just I didn't really look

01:20:44 ◼   ► into that but I I do have to say from a

01:20:46 ◼   ► game design perspective like like you

01:20:48 ◼   ► said on on the surface level it does a

01:20:51 ◼   ► very good job of holding back or just

01:20:54 ◼   ► like just showing you enough that you

01:20:56 ◼   ► you're interested in seeing what what

01:20:57 ◼   ► the next thing is it does a very good

01:21:00 ◼   ► job of that but the other thing that I

01:21:02 ◼   ► found really fascinating is because the

01:21:05 ◼   ► game is so simple is like I am very

01:21:07 ◼   ► familiar with all of the mechanics from

01:21:10 ◼   ► a game design perspective of what this

01:21:12 ◼   ► is doing or you have had like countdown

01:21:15 ◼   ► timers and it's using different

01:21:17 ◼   ► currencies like these are are very

01:21:20 ◼   ► familiar game mechanisms and what I

01:21:22 ◼   ► found really fascinating is I almost

01:21:25 ◼   ► always loathe games that use these

01:21:29 ◼   ► mechanics because I think that they are

01:21:31 ◼   ► a cynical ploy yeah they're often very

01:21:35 ◼   ► cheap they're a very easy way to

01:21:37 ◼   ► manipulate someone but somehow like this

01:21:41 ◼   ► game just I think it was a great example

01:21:44 ◼   ► of make a thing that is much better than

01:21:47 ◼   ► the sum of its parts so if someone

01:21:49 ◼   ► described to me the mechanics of this

01:21:51 ◼   ► game I would have said like oh that's

01:21:52 ◼   ► awful I will never play that I don't

01:21:54 ◼   ► have any reason to play it and what I

01:21:56 ◼   ► actually got out of it was a very

01:21:58 ◼   ► enjoyable experience that was was

01:22:00 ◼   ► totally unexpected so I'm genuinely glad

01:22:03 ◼   ► that you liked it I'm sorry that you you

01:22:05 ◼   ► lost two days of your life but it's

01:22:08 ◼   ► interesting to me to hear that this one

01:22:10 ◼   ► got you

01:22:11 ◼   ► I'm sure the listeners - hello Internet

01:22:13 ◼   ► can I go and give it a workout now so

01:22:15 ◼   ► I'm sure we'll hear what other people

01:22:16 ◼   ► thought about it up with the link in the

01:22:18 ◼   ► show notes again recommend it when

01:22:20 ◼   ► people give it a try go and have a look

01:22:22 ◼   ► it's a gray honey pot hello hello

01:22:25 ◼   ► Internet listeners you know what time of

01:22:28 ◼   ► year it is it's the time of year when

01:22:31 ◼   ► you start getting holiday offers from

01:22:34 ◼   ► our sponsors that feeling of cold sweat

01:22:36 ◼   ► that just broke out on your skin I know

01:22:39 ◼   ► I sympathize finding the right gift can

01:22:43 ◼   ► be really hard my wife always complains

01:22:45 ◼   ► that finding the right gift for her

01:22:47 ◼   ► husband is just absolutely impossible I

01:22:51 ◼   ► imagine for many of you you know a guy

01:22:53 ◼   ► who's very hard to get a gift for

01:22:55 ◼   ► someone who's probably not wanting lots

01:22:58 ◼   ► of things who's a very pragmatic person

01:23:01 ◼   ► well guess what Harry's is here to solve

01:23:05 ◼   ► that problem Harry's is the company that

01:23:08 ◼   ► guys love over three million guys have

01:23:12 ◼   ► switched to using their razors and it's

01:23:15 ◼   ► a practical gift they will actually get

01:23:17 ◼   ► use out of is the person that you want

01:23:20 ◼   ► to get a gift for a little bit of a

01:23:21 ◼   ► recluse someone who doesn't leave the

01:23:23 ◼   ► house very often well razor blades over

01:23:26 ◼   ► the Internet sounds like the absolute

01:23:28 ◼   ► perfect present and Harry's now has

01:23:31 ◼   ► limited edition holiday colors and

01:23:33 ◼   ► personal engraving options that you can

01:23:36 ◼   ► choose so this holiday Harry's is

01:23:38 ◼   ► offering custom and limited edition

01:23:40 ◼   ► shaving sets that make the perfect gift

01:23:43 ◼   ► their gift sets come with

01:23:45 ◼   ► german-engineered five blade cartridges

01:23:48 ◼   ► that provide a close comfortable shave

01:23:50 ◼   ► foaming shave gel that smells amazing

01:23:52 ◼   ► special limited edition winter chrome

01:23:55 ◼   ► and emerald green handles and all sets

01:23:57 ◼   ► come ready to gift in a beautifully

01:24:00 ◼   ► designed box this is the thing that I

01:24:02 ◼   ► love about Harry's is all of their stuff

01:24:05 ◼   ► just looks so great and is so nicely

01:24:08 ◼   ► designed with like an elegant simplicity

01:24:11 ◼   ► their gift set starts at just $10 and

01:24:14 ◼   ► makes a great stocking stuffer and of

01:24:17 ◼   ► course don't forget you can also get

01:24:19 ◼   ► some Harry's for yourself as well and in

01:24:22 ◼   ► order to do that just

01:24:23 ◼   ► go to harrys.com slash each eye and

01:24:27 ◼   ► check out their offers for the holidays

01:24:29 ◼   ► so this holiday give Harry's and give

01:24:32 ◼   ► handsome get your holiday shopping done

01:24:35 ◼   ► early and take advantage of the free

01:24:37 ◼   ► shipping get a limited-edition holiday

01:24:40 ◼   ► shave set while supplies last go to

01:24:43 ◼   ► harrys.com / each eye rights now that's

01:24:46 ◼   ► harrys.com / h i so i recently was

01:24:52 ◼   ► traveling brady i think i mentioned in

01:24:54 ◼   ► the last show just as you were telling

01:24:55 ◼   ► me about plane crash corner but i had a

01:24:57 ◼   ► plane to step on so thanks as always for

01:25:00 ◼   ► that we'd appreciate it

01:25:01 ◼   ► Did you touch the outside when you go no

01:25:03 ◼   ► I did not touch the outside but but keep

01:25:06 ◼   ► an eye out you know for suspicious

01:25:08 ◼   ► activities right Oh Chinese ladies you

01:25:12 ◼   ► can say it got to make sure that engines

01:25:13 ◼   ► nice and safe that's all I'm saying

01:25:15 ◼   ► but so I was ended up going to New York

01:25:18 ◼   ► for some business reasons and I ended up

01:25:21 ◼   ► in downtown Manhattan where I have not

01:25:26 ◼   ► been for a very long time

01:25:29 ◼   ► I've been back to New York a bunch since

01:25:31 ◼   ► I moved away in my adulthood but I

01:25:34 ◼   ► hadn't been back to downtown Manhattan

01:25:38 ◼   ► since I think probably about like 2004

01:25:43 ◼   ► or maybe 2003 was the last time I was

01:25:46 ◼   ► there

01:25:46 ◼   ► and of course traveling to New York time

01:25:50 ◼   ► zones are all messed up I get in the day

01:25:53 ◼   ► before I have stuff to do because travel

01:25:55 ◼   ► days don't count they are void of

01:25:57 ◼   ► nothingness and then the next morning I

01:25:58 ◼   ► wake up and it's like 4:00 in the

01:26:00 ◼   ► morning in New York and I'm thinking

01:26:02 ◼   ► what am I gonna do well I need to wait

01:26:04 ◼   ► for the rest of this city to wake up and

01:26:06 ◼   ► gray it's a city that never sleeps

01:26:08 ◼   ► it definitely sleeps Brady me it's an

01:26:12 ◼   ► amazing advertising slogan from New York

01:26:16 ◼   ► but New York goes just like if you're

01:26:18 ◼   ► trying to get a bacon egg and cheese

01:26:20 ◼   ► bagel at 4:00 in the morning like you're

01:26:21 ◼   ► gonna be hard-pressed to find a lot of

01:26:23 ◼   ► places that are open so it definitely

01:26:25 ◼   ► sleeps Las Vegas is the city that

01:26:27 ◼   ► doesn't sleep that one is real yeah you

01:26:30 ◼   ► can gamble your life away - any time of

01:26:32 ◼   ► day in Las Vegas but so I think about

01:26:34 ◼   ► like what am I gonna do then it dawned

01:26:36 ◼   ► on me as like oh I

01:26:37 ◼   ► just realized I haven't been here for

01:26:38 ◼   ► forever I have never seen the 9/11

01:26:44 ◼   ► memorial since it was finished so the

01:26:48 ◼   ► last time I was there in 2003 or 2004

01:26:51 ◼   ► the 9/11 site was still just a hole in

01:26:54 ◼   ► the ground it took for ever for any

01:26:59 ◼   ► major construction to start in there and

01:27:02 ◼   ► last time I saw it it was just a empty

01:27:05 ◼   ► pit so I thought you know this is what

01:27:06 ◼   ► I'm gonna do I have some time to kill

01:27:08 ◼   ► let me wander down and take a look it

01:27:10 ◼   ► was a very interesting experience to

01:27:13 ◼   ► actually see this thing let me just

01:27:17 ◼   ► describe to so you go to the 9/11

01:27:18 ◼   ► memorial and the whole former ground

01:27:23 ◼   ► where the Twin Towers were that has been

01:27:26 ◼   ► turned into the memorial and what

01:27:30 ◼   ► they've done is they've made these huge

01:27:33 ◼   ► pools out of the footprints of the twin

01:27:37 ◼   ► tower buildings and I have to say like I

01:27:40 ◼   ► didn't grow up in New York but as

01:27:42 ◼   ► someone in that area like I found going

01:27:46 ◼   ► there early in the morning when no one's

01:27:48 ◼   ► around and kind of coming up on these

01:27:51 ◼   ► former footprints of the building I

01:27:54 ◼   ► genuinely found it surprisingly

01:27:56 ◼   ► affecting like the way they set the

01:27:59 ◼   ► whole thing up you can't really see the

01:28:02 ◼   ► footprints of the buildings until you're

01:28:04 ◼   ► standing right there they've built it so

01:28:08 ◼   ► that there's a border around the two

01:28:11 ◼   ► holes and the border lists the names of

01:28:15 ◼   ► everybody who died on those days it was

01:28:18 ◼   ► interesting to see but there were two

01:28:20 ◼   ► things that I sort of I thought about

01:28:22 ◼   ► this on the actual day hmm one of which

01:28:25 ◼   ► was very surprising to me which is

01:28:28 ◼   ► almost the opposite of Trafalgar Square

01:28:31 ◼   ► and to frogger square famously

01:28:33 ◼   ► is the no-fun zone where you're not

01:28:36 ◼   ► allowed to touch anything the 9/11

01:28:39 ◼   ► memorial actually had a bunch of signs

01:28:41 ◼   ► all around it specifically saying that

01:28:44 ◼   ► it was okay to touch the memorial which

01:28:47 ◼   ► I thought was a really interesting

01:28:48 ◼   ► choice and when I first saw one of those

01:28:51 ◼   ► I thought oh this is an interesting

01:28:54 ◼   ► decision yeah I'm looking at the Sun it

01:28:55 ◼   ► literally says if visitors are invited

01:28:57 ◼   ► to touch the memorial names panels I

01:29:00 ◼   ► would almost feel obliged to touch them

01:29:02 ◼   ► after reading that it's a very strong

01:29:04 ◼   ► statement

01:29:06 ◼   ► the thing that which is like I saw one

01:29:07 ◼   ► of those signs and I thought I think

01:29:09 ◼   ► that's the right choice I think this is

01:29:11 ◼   ► this is the way to go about it I approve

01:29:12 ◼   ► of this but what I wish I had taken a

01:29:14 ◼   ► photo that you can't see in that image

01:29:17 ◼   ► is I saw one of those signs and then I'm

01:29:20 ◼   ► walking around the memorial and as I I

01:29:22 ◼   ► saw another one of those signs and then

01:29:24 ◼   ► another one of those signs and they they

01:29:25 ◼   ► must have one of those signs every 20

01:29:29 ◼   ► feet going around the perimeter of both

01:29:31 ◼   ► of the former towers and so at a certain

01:29:34 ◼   ► point I thought okay it's a little much

01:29:36 ◼   ► now right yeah there's too many signs

01:29:37 ◼   ► now I'm feeling a little pressured into

01:29:40 ◼   ► touching the names like like you said

01:29:42 ◼   ► before I've not been there but because

01:29:44 ◼   ► these signs are quite like colorful

01:29:46 ◼   ► they're like a court of a British blue

01:29:48 ◼   ► color and the memorial itself looks like

01:29:50 ◼   ► it's a very kind of you know black and

01:29:52 ◼   ► grey thing I would imagine all those are

01:29:56 ◼   ► the blue spots everywhere would detract

01:29:58 ◼   ► from the aesthetic of it in some way the

01:30:00 ◼   ► signs that were there that I approve of

01:30:03 ◼   ► the message were so frequent that they

01:30:07 ◼   ► detract right it's like right walking

01:30:09 ◼   ► around you keep seeing reminders that

01:30:12 ◼   ► it's like you're invited to touch the

01:30:13 ◼   ► names you're invited special names I was

01:30:15 ◼   ► like yeah I get it like I get that I can

01:30:17 ◼   ► touch the names it's the right decision

01:30:19 ◼   ► buts too much it's too much Memorial

01:30:21 ◼   ► Greg well can ask quickly Did you touch

01:30:23 ◼   ► the names actually no I didn't touch the

01:30:25 ◼   ► names on the day that I was there

01:30:27 ◼   ► because while I know people who were

01:30:31 ◼   ► affected by 9/11 I didn't know anybody

01:30:33 ◼   ► who actually died on the day there was

01:30:36 ◼   ► no name that I would be looking for

01:30:38 ◼   ► there'd be nobody that I would have a

01:30:39 ◼   ► personal connection with there so I

01:30:42 ◼   ► didn't touch the names myself so I just

01:30:46 ◼   ► had this funny experience which was I

01:30:47 ◼   ► went to this memorial I did find it

01:30:49 ◼   ► quite moving I thought it was nice at

01:30:53 ◼   ► that that's it's different in that

01:30:55 ◼   ► they're inviting you right to be part of

01:30:58 ◼   ► this situation but there was something

01:31:01 ◼   ► about it that just kept niggling on my

01:31:04 ◼   ► mind

01:31:05 ◼   ► that took me the rest of the day to kind

01:31:07 ◼   ► of place it was on my mind so much that

01:31:09 ◼   ► I thought I want to go back the next day

01:31:11 ◼   ► and just see it again to see if I've

01:31:15 ◼   ► settled this thought in my mind and the

01:31:17 ◼   ► answer is that I have which is I think

01:31:19 ◼   ► it's a bad Memorial and the reason I

01:31:23 ◼   ► think it's a bad Memorial is have you

01:31:27 ◼   ► ever taken a look at the 9/11 memorial

01:31:29 ◼   ► on a satellite photo I have not all

01:31:32 ◼   ► right okay I want you to open up Google

01:31:35 ◼   ► Maps right now or Apple Maps or whatever

01:31:38 ◼   ► and type in the 9/11 Memorial and take a

01:31:41 ◼   ► look on a satellite image of what you

01:31:43 ◼   ► see how would you describe what you're

01:31:45 ◼   ► looking at tell me what you see Brady

01:31:47 ◼   ► well you see like a sort of a tree

01:31:51 ◼   ► grassy area and then you see these two

01:31:53 ◼   ► the two black squares that are the

01:31:56 ◼   ► footprints of where the twin towers were

01:31:58 ◼   ► they're kind of grayish looking trying

01:32:01 ◼   ► to think why this picture would

01:32:04 ◼   ► displease you here's the words that have

01:32:07 ◼   ► sailed on to describe it there's a

01:32:09 ◼   ► balancing act that you're trying to do

01:32:11 ◼   ► here right like it's a public space but

01:32:13 ◼   ► you're also trying to you know recognize

01:32:16 ◼   ► whatever has occurred with the memorial

01:32:19 ◼   ► I mean you could suggest that maybe it's

01:32:21 ◼   ► a stock from Andhra of a sky left behind

01:32:24 ◼   ► on the city it looks that's the feeling

01:32:25 ◼   ► that that is my conclusion yeah I think

01:32:30 ◼   ► it's affecting as an individual to walk

01:32:33 ◼   ► up and yeah to not be able to see the

01:32:37 ◼   ► bases and then suddenly they're upon you

01:32:40 ◼   ► in the way that it's built like you just

01:32:42 ◼   ► can't see it in the distance and I think

01:32:43 ◼   ► it is also affecting that they have

01:32:45 ◼   ► water pouring down them so you can hear

01:32:47 ◼   ► it but you can't see it yeah but I think

01:32:51 ◼   ► this is like immortalizing an open wound

01:32:55 ◼   ► I don't think there's any other way to

01:32:58 ◼   ► really look at it it's like this is a

01:33:01 ◼   ► thing that was done to New York and

01:33:03 ◼   ► we're going to make sure that forever

01:33:06 ◼   ► the exact damage that was done is like H

01:33:10 ◼   ► on to the face of the city forever so

01:33:14 ◼   ► it's just interesting because it's like

01:33:16 ◼   ► I haven't really thought about this in

01:33:19 ◼   ► years like I was just aware that the

01:33:20 ◼   ► construction took forever and you know

01:33:22 ◼   ► it end up being more than a decade and

01:33:23 ◼   ► took ages to get the Freedom Tower put

01:33:26 ◼   ► up and it's like you know I haven't been

01:33:28 ◼   ► following it in in anyway even though

01:33:30 ◼   ► I'm you know from New York State but

01:33:32 ◼   ► seeing it now like when it's all done

01:33:35 ◼   ► and finalized like I just I really think

01:33:38 ◼   ► it's a bad decision I think it's a bad

01:33:39 ◼   ► decision to make a memorial that is in

01:33:42 ◼   ► the literal shape of the damage that was

01:33:45 ◼   ► done to you like I think it should have

01:33:48 ◼   ► been turned into a park that people in

01:33:51 ◼   ► the city could enjoy with something

01:33:53 ◼   ► respectful in that Park that

01:33:56 ◼   ► memorializes the event but to like keep

01:33:58 ◼   ► the wound open forever I just think it

01:34:01 ◼   ► was an absolutely terrible decision and

01:34:03 ◼   ► I've been mentioning it to people simply

01:34:05 ◼   ► because I feel like I want to be talked

01:34:09 ◼   ► out of this position like I want someone

01:34:11 ◼   ► to convince me why it is a good decision

01:34:13 ◼   ► so I can feel better about it but so far

01:34:16 ◼   ► everyone I've run into has agreed with

01:34:18 ◼   ► me on this one and I haven't been able

01:34:20 ◼   ► to find someone who's gonna talk me out

01:34:21 ◼   ► of it well I think you found someone who

01:34:24 ◼   ► disagrees with you okay tell me why

01:34:25 ◼   ► there but I'm not sure I'll be able to

01:34:27 ◼   ► talk you out of it

01:34:28 ◼   ► I mean I've not been there so I'm

01:34:30 ◼   ► talking as someone who hasn't been there

01:34:32 ◼   ► I did go to the site when it was being

01:34:33 ◼   ► cleaned up and you know looked down into

01:34:35 ◼   ► those big pits and I was actually in New

01:34:38 ◼   ► York the day that they got the last

01:34:40 ◼   ► pillar the last bit of rubbish out of

01:34:42 ◼   ► that pit actually and there was a big

01:34:44 ◼   ► ceremony so I was sort of the flyovers I

01:34:46 ◼   ► happened to be there for that and

01:34:47 ◼   ► looking at your picture which you sent

01:34:50 ◼   ► me where you're sort of at ground level

01:34:51 ◼   ► there is something about the whole

01:34:53 ◼   ► that's very gaping and very concrete and

01:34:55 ◼   ► very affecting

01:34:57 ◼   ► I agree with what you say about sort of

01:34:59 ◼   ► the scar and keeping the wound open but

01:35:02 ◼   ► I think a memorial is about remembering

01:35:05 ◼   ► what happened and I think if you gloss

01:35:08 ◼   ► over it too much and make it like a park

01:35:12 ◼   ► or you know an abstract statue or a

01:35:15 ◼   ► place where children can play and have

01:35:16 ◼   ► you know a place of happiness instead of

01:35:18 ◼   ► a place of sadness I think the thing

01:35:21 ◼   ► that is being memorialized over the

01:35:25 ◼   ► course of maybe a generation or so can

01:35:27 ◼   ► easily be forgotten

01:35:29 ◼   ► and the power and the magnitude of the

01:35:31 ◼   ► thing that happened gets glossed over

01:35:34 ◼   ► and it just becomes a park where you

01:35:36 ◼   ► walk the dog and you have a good time

01:35:37 ◼   ► and you may say yeah that is good we

01:35:39 ◼   ► shouldn't live in the shadow of a

01:35:40 ◼   ► terrible thing that happened but then

01:35:43 ◼   ► it's not really a memorial is it it's

01:35:44 ◼   ► just a nice space

01:35:46 ◼   ► that's wallpapered over a bad thing that

01:35:48 ◼   ► happened maybe that is how you deal with

01:35:50 ◼   ► tragedies I don't know like maybe that's

01:35:51 ◼   ► the way to do it but if you want to

01:35:53 ◼   ► memorialize and remember a horrific

01:35:55 ◼   ► event I think putting like you know a

01:35:57 ◼   ► pretty pink unicorn there isn't gonna do

01:36:00 ◼   ► that it has to be something that

01:36:01 ◼   ► reflects the scale and the horror of

01:36:03 ◼   ► what happened have you ever been to her

01:36:05 ◼   ► Rishabha now I haven't well I went to

01:36:08 ◼   ► the war memorial at her Oshima there's a

01:36:10 ◼   ► museum there for for the bombing and

01:36:13 ◼   ► it's excellent that's one of the best

01:36:14 ◼   ► places I've been they have a very

01:36:16 ◼   ► interesting thing there which which you

01:36:18 ◼   ► will find very interesting I'll send it

01:36:19 ◼   ► to you now it's cold the her Osama peace

01:36:22 ◼   ► memorial and basically right over the

01:36:25 ◼   ► spot where the the atom bomb went off

01:36:28 ◼   ► everything got completely flattened

01:36:30 ◼   ► obviously but there was one thing that

01:36:33 ◼   ► didn't amazingly there was like this

01:36:34 ◼   ► prefectural industrial promotional hole

01:36:37 ◼   ► that somehow remained standing but it

01:36:40 ◼   ► got really beaten up and it looked in a

01:36:42 ◼   ► bad way and when you look at the old

01:36:43 ◼   ► pictures of flattened Hiroshima it's

01:36:46 ◼   ► quite interesting that there's one

01:36:47 ◼   ► building somehow stayed standing and

01:36:49 ◼   ► then looking at photos that this is the

01:36:50 ◼   ► building with the dome shape on top okay

01:36:52 ◼   ► I call it the atomic bomb dome and they

01:36:55 ◼   ► have kept that in its like ruined form

01:36:58 ◼   ► right in the center of modern Hashima so

01:37:01 ◼   ► the city now is really great and buzzing

01:37:02 ◼   ► in the stuff happening all over the

01:37:03 ◼   ► place and it's a really cool place but

01:37:06 ◼   ► in the middle of it all is this like

01:37:08 ◼   ► repped building that is like a testament

01:37:11 ◼   ► to the the power of the atomic bomb it's

01:37:14 ◼   ► really moving and it works really really

01:37:16 ◼   ► well for me but maybe it works well for

01:37:18 ◼   ► me for the same reason it wouldn't work

01:37:19 ◼   ► well for you if you went to her Russia

01:37:21 ◼   ► you might think the same thing it's

01:37:23 ◼   ► keeping this wound open I think there's

01:37:25 ◼   ► something to be said for it like you

01:37:26 ◼   ► look at it and you think you know a

01:37:28 ◼   ► terrible thing happened to this city and

01:37:30 ◼   ► like let's not forget that and I think

01:37:33 ◼   ► those two pits in the ground in New York

01:37:35 ◼   ► are doing the same thing you know we're

01:37:37 ◼   ► not glossing over this with teddy bears

01:37:39 ◼   ► and dog walking areas and trees we're

01:37:41 ◼   ► saying

01:37:42 ◼   ► the city is scarred like we can give it

01:37:45 ◼   ► laser surgery if you want and pretend

01:37:47 ◼   ► that it's not there anymore or we can

01:37:48 ◼   ► say you know we've got scars we all

01:37:51 ◼   ► carry scars in love and things that have

01:37:53 ◼   ► gone wrong and sometimes you look at

01:37:55 ◼   ► your scars and you remember bad things

01:37:57 ◼   ► that happen you look down at a bad scar

01:37:59 ◼   ► on your leg and think remember that car

01:38:01 ◼   ► accident you had and it's part of who

01:38:04 ◼   ► you are you know you carry your scars

01:38:06 ◼   ► with you for life this erosion memorial

01:38:09 ◼   ► is an interesting counterpoint I've

01:38:13 ◼   ► never been there in person I'll

01:38:14 ◼   ► highlight one picture on that page for

01:38:16 ◼   ► you great because I think it best

01:38:17 ◼   ► demonstrates what I mean because a lot

01:38:18 ◼   ► of the pictures you're looking at there

01:38:19 ◼   ► the dome is kind of in close-up so you

01:38:22 ◼   ► don't really see it in context but yeah

01:38:24 ◼   ► I was looking at some pictures that are

01:38:26 ◼   ► backed up from it so it's like on a

01:38:27 ◼   ► green area that's a bit of a wall around

01:38:29 ◼   ► it I just sent you one by the river that

01:38:31 ◼   ► one in particular I think gives you a

01:38:32 ◼   ► good feel for how it just Nestle's among

01:38:34 ◼   ► the modern city on this on the bank of

01:38:37 ◼   ► the river it's interesting to see it as

01:38:39 ◼   ► part of the skyline there's something

01:38:42 ◼   ► that strikes me that's different here

01:38:44 ◼   ► that makes these memorials literal

01:38:46 ◼   ► opposites of each other one is a hole in

01:38:49 ◼   ► the ground the other one is a structure

01:38:51 ◼   ► that survived the bomb yeah it's like I

01:38:55 ◼   ► got a defiant note to it yeah I feel

01:38:56 ◼   ► like that really makes an emotional

01:38:58 ◼   ► difference this is a building that was

01:39:01 ◼   ► not destroyed by the bomb the towers

01:39:03 ◼   ► were completely destroyed and yeah like

01:39:07 ◼   ► we're going to remember that forever

01:39:09 ◼   ► it's a difficult job with this kind

01:39:11 ◼   ► thing like like what do you do I mean my

01:39:12 ◼   ► I am much more always in favor of thee

01:39:15 ◼   ► it's not good to linger on the past like

01:39:18 ◼   ► I just don't think lingering on the past

01:39:21 ◼   ► really does you any favors but of course

01:39:23 ◼   ► you know a nation has to sell itself as

01:39:25 ◼   ► an entity like and what has occurred to

01:39:27 ◼   ► it is is part of the story of what makes

01:39:29 ◼   ► that a nation and like and what you used

01:39:31 ◼   ► to bind people together like I I

01:39:32 ◼   ► understand all of that but I feel like

01:39:35 ◼   ► the Hiroshima monument is a thing that

01:39:39 ◼   ► survived a terrible event right whereas

01:39:43 ◼   ► the 9/11 memorial strikes me as just

01:39:47 ◼   ► we're holding this wound open for all

01:39:50 ◼   ► time and this area of the city is sort

01:39:54 ◼   ► of dead for use

01:39:56 ◼   ► because even if you're looking at it

01:39:58 ◼   ► from the satellite picture from above it

01:40:01 ◼   ► gives you a false sense of how park-like

01:40:04 ◼   ► it looks like there are trees but the

01:40:06 ◼   ► trees are all pretty far apart and it's

01:40:08 ◼   ► all concrete below those trees so there

01:40:11 ◼   ► is there is no way that that space is

01:40:13 ◼   ► useable as a park it is a real void of

01:40:16 ◼   ► an area I don't know it was I'm glad

01:40:20 ◼   ► that I went to see it him in person like

01:40:23 ◼   ► it was an experience to go and see it

01:40:26 ◼   ► but I don't approve of it as as the

01:40:28 ◼   ► memorial for all time for what happened

01:40:30 ◼   ► on 9/11 from the podcast that brought

01:40:35 ◼   ► you a vinyl record episode yep and a

01:40:40 ◼   ► pair of limited-edition trainers I think

01:40:44 ◼   ► we've come up with the mass-produced

01:40:46 ◼   ► item piece of podcast hello Internet

01:40:49 ◼   ► related merchandise to rule them all oh

01:40:52 ◼   ► I haven't given this a name yet gray a

01:40:54 ◼   ► project name Oh what are we gonna call

01:40:57 ◼   ► it already the way you're pitching this

01:40:59 ◼   ► story you say we I didn't know what was

01:41:02 ◼   ► going on until it was done you did

01:41:04 ◼   ► approve I said great can I spend a large

01:41:07 ◼   ► amount of money on a project that I

01:41:09 ◼   ► don't want you to know about yet and you

01:41:11 ◼   ► said yes yeah I gave you approval but so

01:41:13 ◼   ► when you're putting it as the like we're

01:41:15 ◼   ► bringing you a thing it's a team

01:41:19 ◼   ► everything we do on Halloween the RIC

01:41:21 ◼   ► name but I always feel like I want you

01:41:23 ◼   ► to get the credit as the man who does

01:41:25 ◼   ► the legwork for some of these projects I

01:41:27 ◼   ► say connect Rhett as the man whose house

01:41:29 ◼   ► is filling up with boxes of merchandise

01:41:30 ◼   ► so much so that he has to get a second

01:41:34 ◼   ► area for his hello internet logistics

01:41:36 ◼   ► center yeah I see what's going on here I

01:41:37 ◼   ► mean I don't think there's any should we

01:41:39 ◼   ► give it a code name I don't think it's a

01:41:41 ◼   ► code name kind of thing no it's just

01:41:43 ◼   ► operation hot it's operation hot stopper

01:41:45 ◼   ► that's just what it is because we now

01:41:47 ◼   ► have can I call them official yeah oh

01:41:49 ◼   ► yeah they're their official they're as

01:41:51 ◼   ► official as official can be all right we

01:41:54 ◼   ► have official hello internet hot

01:41:56 ◼   ► Stoppers how many hello internet hot

01:41:59 ◼   ► suppers are in this first batch Brady

01:42:01 ◼   ► how many are arriving in your house or

01:42:03 ◼   ► have they arrived already or they're

01:42:04 ◼   ► getting there tomorrow they're due to

01:42:06 ◼   ► arrive tomorrow they're having too

01:42:08 ◼   ► yeah a couple of boxes for we're talking

01:42:11 ◼   ► in the thousands

01:42:12 ◼   ► they've been mass-produced so they're

01:42:16 ◼   ► like proper hot stoppers like you'll get

01:42:18 ◼   ► in Starbucks for people who don't know

01:42:19 ◼   ► what a hot stuff now is there's nobody

01:42:21 ◼   ► it look there's nobody there's nobody

01:42:24 ◼   ► this is a first podcast that they're

01:42:26 ◼   ► listening to and they made it all the

01:42:27 ◼   ► way to the end that person doesn't you

01:42:29 ◼   ► can we can come on without having to

01:42:31 ◼   ► explain what a hot stopper is all right

01:42:32 ◼   ► I'm told they are official hot stopper

01:42:35 ◼   ► dimensions so they'll fit into your take

01:42:37 ◼   ► away coffee mug and the little plastic

01:42:40 ◼   ► stopper part should fit into your

01:42:41 ◼   ► industry-standard hole but instead of

01:42:44 ◼   ► like starbucks mermaid at the top or a

01:42:48 ◼   ► pret star your official hello Internet

01:42:51 ◼   ► the hot stopper has at the top what else

01:42:54 ◼   ► could it have at the top gray what is at

01:42:56 ◼   ► the top of the hello internet heart

01:42:57 ◼   ► stopper the nail in here that's the only

01:42:59 ◼   ► thing the mighty nail in gear and unlike

01:43:03 ◼   ► Starbucks green or pret purpley red of

01:43:08 ◼   ► course the hello Internet official hot

01:43:10 ◼   ► stopper is hello internet gray

01:43:12 ◼   ► catalytics absolutely perfect it looks

01:43:14 ◼   ► the roll so as of tomorrow I'm gonna

01:43:18 ◼   ► have a whole stack of a hot stoppers

01:43:23 ◼   ► bearing in mind I don't I don't drink

01:43:24 ◼   ► coffee by the way you can use hot

01:43:27 ◼   ► stoppers with tea you can tee it up I am

01:43:29 ◼   ► partial to a hot chocolate as well so

01:43:30 ◼   ► yeah or hot chocolate sound that works

01:43:33 ◼   ► hot chocolates officially part of the

01:43:36 ◼   ► lifestyle definitely not but can I just

01:43:40 ◼   ► say this is and this amazed me I met

01:43:43 ◼   ► with grey in London a couple of days ago

01:43:45 ◼   ► and I this is when I first told him

01:43:47 ◼   ► about about this project and I said grey

01:43:49 ◼   ► I've got something to show you and I

01:43:50 ◼   ► showed him a photo of the of the first

01:43:53 ◼   ► one that had been printed at our secret

01:43:55 ◼   ► production lat off-site and you were

01:43:59 ◼   ► quite taken with it and we spoke about

01:44:00 ◼   ► it for like 15 or 20 minutes and then

01:44:03 ◼   ► gray said something I cannot believe he

01:44:05 ◼   ► said he said to me I want you to send me

01:44:09 ◼   ► lots of these I want a lot of these like

01:44:12 ◼   ► there wasn't no okay I'll have one brady

01:44:14 ◼   ► to keep you happy and file it away you

01:44:16 ◼   ► said I want some and I see you of course

01:44:18 ◼   ► I'll send you some and you said no no I

01:44:20 ◼   ► want to

01:44:21 ◼   ► I want you I want you to send me like a

01:44:23 ◼   ► lot of bass for myself I couldn't

01:44:27 ◼   ► believe it okay alright alright well

01:44:28 ◼   ► like it's true they're great I do want

01:44:31 ◼   ► to bunch them in my defense what I want

01:44:33 ◼   ► it what I want to bring up here and why

01:44:34 ◼   ► we're talking about it on the show now

01:44:36 ◼   ► is that while you have brought into the

01:44:40 ◼   ► world these hello internet hot stoppers

01:44:41 ◼   ► and while I love them what we run into

01:44:46 ◼   ► is a kind of economic problem of

01:44:50 ◼   ► distribution so I wasn't sure if they

01:44:53 ◼   ► were ever going to be more hot stoppers

01:44:56 ◼   ► in the world

01:44:57 ◼   ► we don't even know right now what the

01:44:59 ◼   ► situation is is going to be because it's

01:45:02 ◼   ► like I love that you made this I love

01:45:05 ◼   ► that they're getting shipped to your

01:45:06 ◼   ► house but when we were talking about it

01:45:09 ◼   ► we essentially immediately realized like

01:45:12 ◼   ► there is no economically or or time

01:45:15 ◼   ► feasible way to even try to attempt to

01:45:20 ◼   ► distribute these things because the

01:45:23 ◼   ► thinking was obviously that some people

01:45:27 ◼   ► who enjoy the podcast would want some of

01:45:29 ◼   ► these you know you could have a handful

01:45:31 ◼   ► of them and you could use them for your

01:45:32 ◼   ► coffees and things like that when you go

01:45:33 ◼   ► out and about and show a bit of hello

01:45:35 ◼   ► internet pride you don't get thousands

01:45:37 ◼   ► of hot staffers made and sent to your

01:45:39 ◼   ► house if you're planning on just keeping

01:45:40 ◼   ► them for personal use right like we're

01:45:42 ◼   ► like that what you do know I always

01:45:46 ◼   ► wanted these to get out there to the

01:45:47 ◼   ► audience but the problem is obviously

01:45:48 ◼   ► these are like little plastic things

01:45:51 ◼   ► that on the face of it aren't worth like

01:45:54 ◼   ► you know a large sum of money they'd

01:45:56 ◼   ► like you know disposable plastic coffee

01:45:59 ◼   ► sticks but like to get them to people I

01:46:03 ◼   ► would have to sit here and like do

01:46:04 ◼   ► labeling and go to the post office and

01:46:07 ◼   ► put them into packaging and that would

01:46:09 ◼   ► take a vast amount of time so you think

01:46:12 ◼   ► we'll the only way I can justify that is

01:46:14 ◼   ► to like you know put a cost on them that

01:46:16 ◼   ► makes it worth my time

01:46:17 ◼   ► but then you can't sell like a plastic

01:46:19 ◼   ► hot stopper for you know quantities of

01:46:23 ◼   ► dollars this is the thing right this is

01:46:25 ◼   ► a product that when Starbucks has the

01:46:29 ◼   ► made right Starbucks has some paper clip

01:46:32 ◼   ► style factory out there in the world

01:46:33 ◼   ► that's producing

01:46:35 ◼   ► million hot Stoppers a day right and

01:46:37 ◼   ► they're getting that's pretty much what

01:46:39 ◼   ► I have to be getting they're getting

01:46:41 ◼   ► shipped off to Starbucks in huge boxes

01:46:46 ◼   ► right with you know 10,000 hot Stoppers

01:46:50 ◼   ► at a go and to be given a wife to be

01:46:52 ◼   ► given away for free because at this

01:46:55 ◼   ► scale for this material the hot stopper

01:46:59 ◼   ► from Starbucks perspective is

01:47:00 ◼   ► essentially zero right think the cost to

01:47:03 ◼   ► manufacture is nothing in comparison to

01:47:06 ◼   ► everything else in their company right

01:47:08 ◼   ► and so then so we were like hey let's

01:47:10 ◼   ► take a product that's usually

01:47:11 ◼   ► manufactured in the hundreds of millions

01:47:14 ◼   ► and distributed in units no smaller than

01:47:17 ◼   ► 10,000 and get it instead delivered to

01:47:21 ◼   ► us in units of thousands to be

01:47:24 ◼   ► redistributed and then this is where we

01:47:26 ◼   ► started getting stuck in terms of like

01:47:28 ◼   ► what do we sell do we sell one at a time

01:47:31 ◼   ► like I was trying to think like would

01:47:33 ◼   ► that be almost like a funny joke like we

01:47:34 ◼   ► sell one at a time I was like no it

01:47:36 ◼   ► doesn't make sense to sell one at a time

01:47:38 ◼   ► it's just so fiddly and and crazy and

01:47:41 ◼   ► there's no price that could possibly

01:47:42 ◼   ► justify it and then everything else

01:47:44 ◼   ► we're coming up with a realizing it's

01:47:45 ◼   ► just like it's like we have manufactured

01:47:48 ◼   ► the world's worst merch product in terms

01:47:53 ◼   ► of ability to distribute to people and

01:47:55 ◼   ► and we just have no idea what we were

01:48:02 ◼   ► giving it a lot of thought I spoke to

01:48:04 ◼   ► you about it my days around and then he

01:48:07 ◼   ► like takes to me later and said I can't

01:48:09 ◼   ► stop thinking about it I can't solve the

01:48:10 ◼   ► problem I brought it up with my wife

01:48:11 ◼   ► right my wife and I had like a strategy

01:48:14 ◼   ► session where we're discussing what is

01:48:15 ◼   ► it that we could do with the hot

01:48:16 ◼   ► stoppers and you know I told you like I

01:48:19 ◼   ► was gonna get back to you about it and

01:48:21 ◼   ► then it's like a whole other day went by

01:48:23 ◼   ► where it was just on my mind and it kept

01:48:25 ◼   ► rolling it over like how did we crack

01:48:27 ◼   ► the hot stopper problem right like it's

01:48:29 ◼   ► like we're trying to crack the problem

01:48:30 ◼   ► where you're moving recycling from five

01:48:33 ◼   ► cents to ten cents taking it across to

01:48:34 ◼   ► Michigan like how can you do this

01:48:36 ◼   ► economically it's like I don't know if

01:48:37 ◼   ► there is a way to actually do this we

01:48:39 ◼   ► have to do something because we can't

01:48:41 ◼   ► just have all these it's just a story

01:48:44 ◼   ► right there's there's like this pressure

01:48:46 ◼   ► from the presence of these hot Stoppers

01:48:48 ◼   ► arriving

01:48:49 ◼   ► so essentially what we're saying here is

01:48:50 ◼   ► listen audience we're really looking for

01:48:53 ◼   ► some ideas about how can we possibly

01:48:55 ◼   ► make this work in a way that is not just

01:49:00 ◼   ► unbearably time-consuming and tedious

01:49:03 ◼   ► and makes no sense to do so so when you

01:49:07 ◼   ► go and read it and say hey Brady can you

01:49:08 ◼   ► send me one for a dollar can I just say

01:49:10 ◼   ► no YouTube channels I run and like a

01:49:15 ◼   ► whole bunch of other stuff I have to do

01:49:17 ◼   ► and sitting in the other room to like

01:49:19 ◼   ► put all these like five cent hot

01:49:20 ◼   ► stoppers into envelopes and and then

01:49:23 ◼   ► have people email me saying hey my hot

01:49:24 ◼   ► stopper never arrived I can you send me

01:49:26 ◼   ► another one and it's gonna turn into a

01:49:28 ◼   ► little tip for anybody who's ever

01:49:29 ◼   ► thinking of getting into the

01:49:30 ◼   ► merchandising business right you think

01:49:32 ◼   ► the hard part of it is shipping it oh no

01:49:34 ◼   ► right like that's that's the easy part

01:49:36 ◼   ► right the hard part is the eternal

01:49:39 ◼   ► half-life of returns and difficulties

01:49:42 ◼   ► and management's right and then from my

01:49:44 ◼   ► perspective it's like hey you know what

01:49:46 ◼   ► I love to do I love to raise the price

01:49:48 ◼   ► on things right like I'm I'm happy to

01:49:50 ◼   ► raise the price that like I was trying

01:49:51 ◼   ► to strategize about auctions and then

01:49:53 ◼   ► like all these other ideas that just

01:49:55 ◼   ► don't work at all but the flip side is

01:49:57 ◼   ► we would legitimately feel like terrible

01:50:00 ◼   ► people selling individual hot stoppers

01:50:03 ◼   ► or even a handful of hot stoppers at a

01:50:06 ◼   ► price that would make it make any sense

01:50:09 ◼   ► to be able to do it so that's why like

01:50:11 ◼   ► we just feel so stuck because it's not

01:50:13 ◼   ► like it's not like there isn't a number

01:50:15 ◼   ► where it makes sense it's just that the

01:50:17 ◼   ► number like we'd feel bad about the

01:50:20 ◼   ► number right because we're just selling

01:50:21 ◼   ► these hot Stoppers that are like a kind

01:50:24 ◼   ► of free to manufacture after a certain

01:50:27 ◼   ► point oh I had to spend a lot to have

01:50:29 ◼   ► them out I mean yeah yeah and by the way

01:50:30 ◼   ► a bit of inside baseball they mucked up

01:50:32 ◼   ► the mold so we agreed the designer had

01:50:35 ◼   ► the Marty nailing gear and then they

01:50:37 ◼   ► started like manufacturing them and they

01:50:39 ◼   ► sent me a photo saying we've made them

01:50:40 ◼   ► all Brady here they are we're gonna send

01:50:42 ◼   ► them to you and they'd mucked up the

01:50:43 ◼   ► nailing gear design and the nail didn't

01:50:46 ◼   ► have a point and it was like all round

01:50:47 ◼   ► and and they got it wrong and I was like

01:50:49 ◼   ► no no no you can yes so they had to make

01:50:52 ◼   ► a second mold we didn't have to pay for

01:50:54 ◼   ► that of course but they then made a

01:50:55 ◼   ► second mold so that's gone through like

01:50:57 ◼   ► iterations always a bunch of hassle with

01:50:59 ◼   ► this stuff when I say free what I mean

01:51:01 ◼   ► is like it's free at scale

01:51:02 ◼   ► national hot stopper that has produced

01:51:05 ◼   ► increases and the overall cost per hot

01:51:07 ◼   ► stopper of manufacturer

01:51:09 ◼   ► alright so we'd like it trends toward

01:51:10 ◼   ► zero if for some reason we're you know

01:51:12 ◼   ► getting ten thousand nine facts so it's

01:51:15 ◼   ► like I find this a really interesting

01:51:18 ◼   ► economic problem and I think we are very

01:51:22 ◼   ► happy to open it up to the audience for

01:51:24 ◼   ► any ideas about what to actually do with

01:51:28 ◼   ► regards to distribution of this I mean I

01:51:30 ◼   ► think you and I growed be quite happy to

01:51:32 ◼   ► just wear the cost and like have them

01:51:34 ◼   ► for ourselves

01:51:35 ◼   ► I quite like the idea of you and I

01:51:37 ◼   ► traveling around the world like Santa

01:51:39 ◼   ► Claus just putting handfuls into various

01:51:41 ◼   ► coffee shops anonymously like just

01:51:44 ◼   ► shoving them in amongst the normal hot

01:51:45 ◼   ► Stoppers

01:51:46 ◼   ► so people may just find a guerrilla

01:51:48 ◼   ► attack and find a bunch of hello

01:51:49 ◼   ► internet hot Stoppers in their local

01:51:51 ◼   ► Starbucks and things like that but I

01:51:52 ◼   ► think people will want some yeah so

01:51:55 ◼   ► that's where the problem comes from yeah

01:51:57 ◼   ► I don't know I'll leave a link to the

01:52:01 ◼   ► reddit discussion as always yeah what

01:52:04 ◼   ► are you gonna do with yours I'm gonna

01:52:05 ◼   ► use it to stop hotness that's what I'm

01:52:07 ◼   ► gonna do like so you take it to the

01:52:08 ◼   ► coffee shop with you like they'll say do

01:52:10 ◼   ► you want a hot strip and you'd be like

01:52:11 ◼   ► nope that's exactly right because if

01:52:14 ◼   ► there's anything I could do to not draw

01:52:16 ◼   ► more attention to myself it's having a

01:52:19 ◼   ► custom-made hot stopper and my local

01:52:22 ◼   ► Starbucks yeah

01:52:23 ◼   ► that's how I'm gonna fly under the radar

01:52:25 ◼   ► that is like advanced coffee drinking

01:52:27 ◼   ► though having your own hot stuff it's

01:52:29 ◼   ► like that's like that's pro level coffee

01:52:31 ◼   ► yeah I got this you could be like just

01:52:36 ◼   ► like a Superman and like let people be

01:52:38 ◼   ► like Oh have you got have you got a hot

01:52:40 ◼   ► stopper for my drink and they're like no

01:52:41 ◼   ► sorry about stock them you can just lean

01:52:43 ◼   ► over and go here you go man yeah I'll

01:52:46 ◼   ► sit there for an hour like a weirdo

01:52:48 ◼   ► waiting for them to run out just so I

01:52:49 ◼   ► can offer someone one when they go ah

01:52:51 ◼   ► there's none of them here you're like

01:52:54 ◼   ► what stop a Batman I do like the idea of

01:52:57 ◼   ► us leaving them anonymously around the

01:52:59 ◼   ► place but I do really like that do what

01:53:01 ◼   ► are you gonna do like how will you carry

01:53:03 ◼   ► it we just put it in like your top

01:53:04 ◼   ► pocket like we're on your streamlined

01:53:06 ◼   ► you know gray a man about town outfit

01:53:10 ◼   ► could you put hot stoppers like you and

01:53:13 ◼   ► your utility belt or something I don't

01:53:14 ◼   ► know how any of this is can work

01:53:15 ◼   ► know that I want them but I have thought

01:53:18 ◼   ► none of this through I'm gonna have like

01:53:21 ◼   ► a little batch in my car so when I go

01:53:23 ◼   ► like through drive-through Starbucks I'm

01:53:25 ◼   ► gonna be like when I see them putting in

01:53:27 ◼   ► I'll go no no it's alright that's

01:53:28 ◼   ► perfect

01:53:29 ◼   ► I've got one that's really good I like

01:53:30 ◼   ► that government if by the way anyone out

01:53:33 ◼   ► there runs their own coffee shop let's

01:53:35 ◼   ► talk business if you've got achieve

01:53:38 ◼   ► you've got a chain of coffee shops and

01:53:40 ◼   ► you're thinking I like the cut of his

01:53:42 ◼   ► jib yeah there that that's a nice set of

01:53:44 ◼   ► hot Stoppers if you're looking for a

01:53:45 ◼   ► supplier and we've already had the mold

01:53:48 ◼   ► made so we can get them for your cheek I

01:53:52 ◼   ► can send your thousands of the bad boys

01:53:54 ◼   ► I am looking forward to the reddit this

01:53:56 ◼   ► week I'm looking forward to the look on

01:53:58 ◼   ► my wife's face when these boxes the hot

01:54:00 ◼   ► stoppers arrived they're going straight

01:54:01 ◼   ► to the storage unit