Hello Internet

00:00:00 ◼   ► when we were suggesting the title of the

00:00:01 ◼   ► last episode I suggested a swarm of

00:00:05 ◼   ► emojis or something like that and then

00:00:08 ◼   ► you changed my plural emojis to the

00:00:10 ◼   ► other plural of emojis that being emoji

00:00:13 ◼   ► mm-hmm yeah but I think I said emojis

00:00:16 ◼   ► during the podcast so obviously a couple

00:00:18 ◼   ► of parents got on to me and said

00:00:19 ◼   ► logically technically the plural of

00:00:22 ◼   ► emojis is emojis is that what this

00:00:25 ◼   ► sounded like that's what they sounded

00:00:26 ◼   ► like in my head of course so obviously I

00:00:28 ◼   ► went investigating about the plural of

00:00:30 ◼   ► emoji and I've read various articles and

00:00:33 ◼   ► I've come to the conclusion that there

00:00:36 ◼   ► is no conclusion you obviously believe

00:00:39 ◼   ► the plural of emoji should be emoji well

00:00:42 ◼   ► am I mistaken to thinking that it's a

00:00:44 ◼   ► Japanese word that is that where it

00:00:46 ◼   ► comes from that is correct but we're not

00:00:48 ◼   ► speaking Japanese of course we're using

00:00:49 ◼   ► it in the English language but I think

00:00:51 ◼   ► when we were talking I bet I said emojis

00:00:53 ◼   ► right I think in regular context it's

00:00:58 ◼   ► very easy to say emojis I think that's

00:01:00 ◼   ► perfectly fine but perhaps when you are

00:01:02 ◼   ► sitting down you're putting on your

00:01:05 ◼   ► formal wear to write a formal title for

00:01:09 ◼   ► a podcast you know nothing like a title

00:01:11 ◼   ► you want to make sure everything is

00:01:13 ◼   ► buttoned up all tight you have your

00:01:15 ◼   ► capitalization all correct you have all

00:01:17 ◼   ► of your punctuation in the right place

00:01:19 ◼   ► everything is formatted properly it

00:01:21 ◼   ► feels like then you should go with emoji

00:01:24 ◼   ► as the plural because that feels like

00:01:26 ◼   ► the most formal version of it and maybe

00:01:29 ◼   ► emojis is perfectly fine but is a little

00:01:33 ◼   ► bit of a laid-back conversational tone

00:01:35 ◼   ► okay do you agree with that I hear your

00:01:38 ◼   ► argument mmm but I don't agree I think

00:01:40 ◼   ► the plural of emoji should be and will

00:01:43 ◼   ► become emojis despite the fact that it's

00:01:46 ◼   ► not in Japanese not all words co-opted

00:01:49 ◼   ► from other languages also co-opt those

00:01:52 ◼   ► rules some do some don't there's a

00:01:55 ◼   ► really good article I read in the

00:01:56 ◼   ► Atlantic and they pointed out sushi

00:01:58 ◼   ► which is pluralized to sushi but tsunami

00:02:02 ◼   ► is pluralized

00:02:03 ◼   ► to tsunamis my wife says Sushi's when

00:02:07 ◼   ► she's talking about plural like this is

00:02:08 ◼   ► a tray full of sushis oh I've never

00:02:10 ◼   ► heard that I wouldn't say that

00:02:11 ◼   ► so I suppose funnily enough I wouldn't

00:02:13 ◼   ► take that to sushi but I would say there

00:02:15 ◼   ► have been three tsunamis in the last two

00:02:17 ◼   ► years hmm

00:02:19 ◼   ► so there's no rule even with the

00:02:20 ◼   ► Japanese words that we co-opted

00:02:22 ◼   ► sometimes we follow the Japanese rule

00:02:24 ◼   ► sometimes we don't and I think in the

00:02:25 ◼   ► case of emoji and emojis

00:02:27 ◼   ► I think the S is required for clarity

00:02:30 ◼   ► hmm and I think over time that's the way

00:02:33 ◼   ► it has to go but hey you know I'm just

00:02:35 ◼   ► one guy

00:02:35 ◼   ► if you said there were three tsunami in

00:02:37 ◼   ► the last year I would feel ridiculously

00:02:39 ◼   ► pretentious yeah but I think saying this

00:02:42 ◼   ► is a plate full of sushis is adorable

00:02:44 ◼   ► that's also a clear winner here in this

00:02:46 ◼   ► book this is also the problem with the

00:02:47 ◼   ► ipler alike isn't this isn't the whole I

00:02:50 ◼   ► plural part of this thing where English

00:02:53 ◼   ► just decided to borrow a bunch of rules

00:02:54 ◼   ► from Latin that don't make any sense

00:02:56 ◼   ► like isn't that the whole where the

00:02:57 ◼   ► whole like cacti thing comes from I have

00:03:00 ◼   ► some vague memory that like the I plural

00:03:02 ◼   ► is a ridiculous import into the language

00:03:04 ◼   ► in the first place it does sound good on

00:03:06 ◼   ► some words though I'm still a big fan of

00:03:07 ◼   ► ambu lie as the plural of ambiences it's

00:03:10 ◼   ► a way better plural than what we're

00:03:12 ◼   ► stuck with really yeah but you wouldn't

00:03:14 ◼   ► use it like you wouldn't say to me oh my

00:03:15 ◼   ► goodness for ambulators went past what's

00:03:17 ◼   ► going on I might in the circumstance it

00:03:20 ◼   ► rarely presents itself but it's going to

00:03:22 ◼   ► be a golden moment when I can use Ambu

00:03:24 ◼   ► lie just in a conversational tone some

00:03:27 ◼   ► day the problem is like obviously you

00:03:29 ◼   ► would say it to be funny right and it

00:03:30 ◼   ► would make people laugh right but

00:03:32 ◼   ► normally when you're talking about

00:03:33 ◼   ► incidents that involve multiple

00:03:35 ◼   ► ambulances that is not a time to be

00:03:36 ◼   ► funny that seems like it's the time that

00:03:38 ◼   ► you need to be funny the most what is

00:03:40 ◼   ► humor Brady if not the thing that we use

00:03:43 ◼   ► to defend ourselves from the horrors of

00:03:45 ◼   ► the world there's a bunch of ambu like

00:03:47 ◼   ► down the street that's the best time to

00:03:49 ◼   ► use the word Ambu like here are all

00:03:52 ◼   ► these Ambu lie they're cleaning up after

00:03:54 ◼   ► the tsunami we have numerous ambulance

00:04:00 ◼   ► standby in case there are several

00:04:01 ◼   ► tsunami that cause great danger to all

00:04:04 ◼   ► those people over there eating their

00:04:05 ◼   ► sushis so have you had any follow up

00:04:10 ◼   ► from the emoji gate I'm saying emoji

00:04:13 ◼   ► gate like there was some controversy

00:04:14 ◼   ► last episode I can't even remember why

00:04:15 ◼   ► we were discussing emoji now I'm a big

00:04:17 ◼   ► fan of the gate suffix it's applicable

00:04:19 ◼   ► under many many circumstances what was

00:04:21 ◼   ► the BAE's wasn't it that's right it was

00:04:23 ◼   ► be gay yeah we were talking about the be

00:04:25 ◼   ► emojis

00:04:26 ◼   ► and how the page full of B emoji is

00:04:30 ◼   ► ridiculous and they don't look very good

00:04:32 ◼   ► although just today I do have some

00:04:34 ◼   ► follow-up from our emoji discussion but

00:04:37 ◼   ► I was looking up several emoji pages for

00:04:38 ◼   ► this and one of the other ones I came

00:04:40 ◼   ► across as another animal contender for I

00:04:42 ◼   ► think a very bad page of emoji is the

00:04:45 ◼   ► Frog if you take a look at the Frog page

00:04:46 ◼   ► on emoji pedia I think that is a strong

00:04:48 ◼   ► contender for also weird emoji that

00:04:52 ◼   ► don't represent the Frog very well and

00:04:55 ◼   ► they guys a big spike in the Frog a

00:04:57 ◼   ► major PDA statistics that's a look

00:05:00 ◼   ► actually between that the recording of

00:05:02 ◼   ► last episode and it actually going live

00:05:04 ◼   ► I was fortunate enough to actually have

00:05:06 ◼   ► lunch with Jeremy who runs mojo pedia so

00:05:09 ◼   ► I was able to give him a heads up that

00:05:11 ◼   ► he needed to batten down the servers for

00:05:13 ◼   ► the B page before the episode went live

00:05:16 ◼   ► so he was all over that at emoji PD

00:05:18 ◼   ► headquarters I don't agree with you grey

00:05:20 ◼   ► I think generally the standard of the

00:05:23 ◼   ► frog emojis is higher than the standard

00:05:27 ◼   ► of the be emojis but don't you think

00:05:29 ◼   ► they're just we're is like a bunch of

00:05:31 ◼   ► weird salamanders that's what I'm

00:05:33 ◼   ► looking at here I just they make me feel

00:05:35 ◼   ► uncomfortable I think they're weird and

00:05:37 ◼   ► the Apple one I never really thought

00:05:39 ◼   ► about it but the Apple one I realize all

00:05:42 ◼   ► all of my Apple emoji life I thought

00:05:44 ◼   ► that was a snake face emoji I never

00:05:46 ◼   ► realized that that was the Frog face

00:05:48 ◼   ► emoji is it's a whole other animal

00:05:50 ◼   ► I don't know great now that you say

00:05:52 ◼   ► snake I kind of see it but if they sent

00:05:54 ◼   ► me a text saying oh my goodness Brody I

00:05:56 ◼   ► was just out walking in the forest and I

00:05:58 ◼   ► stepped on her and then you sent me

00:06:00 ◼   ► their emoji I would immediately know

00:06:02 ◼   ► that you'd stepped on a frog so I think

00:06:04 ◼   ► it does its job I think that sentence is

00:06:06 ◼   ► leading you toward the idea that you

00:06:07 ◼   ► stepped on a snake I think there's this

00:06:09 ◼   ► context around there

00:06:11 ◼   ► there's making it clear that I stepped

00:06:12 ◼   ► on this a snake is not a snake if you

00:06:14 ◼   ► don't say it's long body like no one

00:06:16 ◼   ► would represent a snake with just the

00:06:18 ◼   ► forward flush face of a snake unless it

00:06:21 ◼   ► had a big forked tongue mmm

00:06:23 ◼   ► snakes are all about long bodies

00:06:25 ◼   ► obviously saying I look at all of those

00:06:27 ◼   ► and my first thought is frog hmm I'm not

00:06:31 ◼   ► saying they're perfect and I'm not

00:06:32 ◼   ► saying they couldn't be better

00:06:33 ◼   ► but I think they're acceptable as frogs

00:06:37 ◼   ► yeah I'll give them a barely acceptable

00:06:40 ◼   ► but I just think a lot of them are weird

00:06:41 ◼   ► there's one I like I like the messenger

00:06:44 ◼   ► one it speaks to me somehow no no that

00:06:48 ◼   ► messenger frog looks like a creepy frog

00:06:50 ◼   ► that's watching you when he shouldn't be

00:06:52 ◼   ► what you think it looks a bit

00:06:53 ◼   ► voyeuristic yeah it does that messenger

00:06:56 ◼   ► frog it feels like he's watching you in

00:06:57 ◼   ► the bathroom that's a good frog feels

00:06:59 ◼   ► like I don't like it that smile

00:07:01 ◼   ► those creepy eyes and his looking to the

00:07:04 ◼   ► side like that like oh hey I don't like

00:07:07 ◼   ► that messenger frog emoji one tiny bit

00:07:09 ◼   ► I've just got this picture in my head if

00:07:10 ◼   ► you like pulling your trousers up and

00:07:12 ◼   ► then looking up at the window that frogs

00:07:13 ◼   ► just like a beady eyes right up against

00:07:15 ◼   ► the glass yeah it's what I would expect

00:07:17 ◼   ► if some puts a sticker like that on the

00:07:19 ◼   ► window of a bathroom and what it's doing

00:07:21 ◼   ► with its mouth also makes it look kind

00:07:23 ◼   ► of a little bit sleazier that's an

00:07:24 ◼   ► uncomfortable emoji mm-hmm but I was

00:07:26 ◼   ► wandering down this garden path of emoji

00:07:29 ◼   ► because the main feedback from last time

00:07:32 ◼   ► is I was describing the kind of things

00:07:36 ◼   ► that I like in emoji what I thought

00:07:38 ◼   ► would be good design elements and the

00:07:40 ◼   ► universal feedback was that the emoji

00:07:45 ◼   ► that I should like best are the old

00:07:49 ◼   ► Google emoji so this is a story I was

00:07:54 ◼   ► vaguely aware of when it happened but

00:07:55 ◼   ► because I don't use Google stuff I

00:07:57 ◼   ► wasn't really on top of it but Google

00:07:59 ◼   ► changed their emoji this year and so

00:08:02 ◼   ► here is the list of images of the old

00:08:05 ◼   ► Google emoji which is the Android 7.1

00:08:09 ◼   ► version of emoji okay and then I will

00:08:13 ◼   ► also send you android 8.0 version of

00:08:17 ◼   ► emoji so this is the first iteration of

00:08:19 ◼   ► their new emoji alright so I'm looking

00:08:22 ◼   ► at 7.1 first right

00:08:24 ◼   ► I don't like they're happy their faces

00:08:26 ◼   ► because they're not round they're like

00:08:28 ◼   ► these stone laws and sort of domes don't

00:08:34 ◼   ► approve of that I think those are

00:08:35 ◼   ► adorable I really like the little

00:08:37 ◼   ► gumdrop faces not have enough they've

00:08:40 ◼   ► got to be round yeah hmm I'm scrolling

00:08:42 ◼   ► down looking at there are other more

00:08:43 ◼   ► general stuff you know and they're okay

00:08:46 ◼   ► okay so that's seven point one yeah

00:08:49 ◼   ► and now let's have a look at these other

00:08:53 ◼   ► ones

00:08:55 ◼   ► 8.00 I say that go on to the round faces

00:08:57 ◼   ► that's good say sub viously the people

00:09:00 ◼   ► have spoken but I've gotten to the round

00:09:03 ◼   ► faces I've already forgotten the ones

00:09:06 ◼   ► before but my first instinct is that the

00:09:08 ◼   ► new ones are better hmm

00:09:10 ◼   ► I'll give you there's what I think is a

00:09:12 ◼   ► an illustrative example of the change in

00:09:14 ◼   ► style which is if you go to the turtle

00:09:16 ◼   ► emoji page on a mojo pedia and you go

00:09:19 ◼   ► down to Google and you click on it you

00:09:20 ◼   ► can see the old versions of what the

00:09:23 ◼   ► turtle looked like

00:09:23 ◼   ► I mean you are cherry picking here but

00:09:25 ◼   ► I'll do it I am cherry picking but I

00:09:27 ◼   ► think there's a thing that I want to

00:09:28 ◼   ► illustrate here that is showing the

00:09:31 ◼   ► design difference because I think the

00:09:34 ◼   ► new google emojis I really don't like

00:09:36 ◼   ► and I don't like them for a couple of

00:09:38 ◼   ► specific reasons but it might not be

00:09:42 ◼   ► obvious when you're looking at all of

00:09:43 ◼   ► them in a bunch all right so I've gone

00:09:45 ◼   ► to the turtle on the Google emoji and

00:09:47 ◼   ► I'm looking at the current one which I'm

00:09:48 ◼   ► not a fan of right and I've coded up the

00:09:51 ◼   ► old ones and I've got the previous one I

00:09:54 ◼   ► get is 5.0 that's correct yeah that's

00:09:56 ◼   ► the route so I'm looking at 4.3 which is

00:09:59 ◼   ► black and white and not even worth

00:10:00 ◼   ► talking about so the old timey turtle is

00:10:02 ◼   ► what that one is yeah yeah 4.4 and 5.9

00:10:05 ◼   ► this tells me what you like you know you

00:10:07 ◼   ► obviously like uber cuteness and your

00:10:09 ◼   ► emojis I think you're gonna go for emoji

00:10:12 ◼   ► it helps to make them cute yeah I mean I

00:10:14 ◼   ► think the four point four or five point

00:10:16 ◼   ► Oh ones the ones before I don't like the

00:10:18 ◼   ► new one but I think the previous ones

00:10:20 ◼   ► don't look professional I think they

00:10:23 ◼   ► look like they were made by an amateur

00:10:25 ◼   ► hmm that's interesting you say that I'm

00:10:27 ◼   ► looking at the the new Google emoji

00:10:29 ◼   ► versus the old Google emoji and there's

00:10:32 ◼   ► one key feature here which I think

00:10:34 ◼   ► really ruins the new Google emoji which

00:10:36 ◼   ► is the same kind of thing I would not

00:10:38 ◼   ► tolerate on a flag and it's Google's

00:10:41 ◼   ► intense love of gradients hmm every one

00:10:46 ◼   ► of these emojis has a gradient they're

00:10:49 ◼   ► not using solid colors even the people

00:10:53 ◼   ► want like they're not using solid colors

00:10:54 ◼   ► everything is a fade color from the top

00:10:57 ◼   ► down to the bottom but I think the

00:10:59 ◼   ► gradients look like mid-90s web garbage

00:11:03 ◼   ► you've got to go with the flat design or

00:11:05 ◼   ► nothing like having these gradients is

00:11:07 ◼   ► absolutely terrible

00:11:08 ◼   ► yeah so I've got to say I'm a big fan of

00:11:11 ◼   ► the old Google emojis that have passed

00:11:15 ◼   ► into the dustbin of history I think

00:11:17 ◼   ► they're really cute I think they have a

00:11:19 ◼   ► consistent design and I think the new

00:11:22 ◼   ► version of the Google emojis I don't

00:11:24 ◼   ► like them at all

00:11:25 ◼   ► I think the gradients are ugly and

00:11:27 ◼   ► they're stuck in a weird half land

00:11:30 ◼   ► between having dimension and being flat

00:11:33 ◼   ► so thumbs down also across the kind of

00:11:37 ◼   ► turtle suite of emojis across all

00:11:40 ◼   ► platforms they can't seem to decide

00:11:41 ◼   ► between a turtle and a tortoise I mean

00:11:44 ◼   ► the Apple turtle is clearly a tortoise

00:11:46 ◼   ► I always forget which way is the what

00:11:48 ◼   ► with this one which one does it tortoise

00:11:50 ◼   ► is the one on land that's the tortoise

00:11:52 ◼   ► the tortoise is the big land one

00:11:53 ◼   ► tortoise is the big land one do you

00:11:56 ◼   ► think that we need to specify a

00:11:57 ◼   ► difference between these I think in most

00:11:59 ◼   ► people's minds it kind of melts together

00:12:00 ◼   ► like are you going to be Perdition for a

00:12:02 ◼   ► crocodile versus an alligator emoji well

00:12:05 ◼   ► being in Australia and I probably will I

00:12:07 ◼   ► don't know which one is actually in is

00:12:09 ◼   ► it alligator I mean it does say here on

00:12:12 ◼   ► that the turtle emoji is also known as

00:12:14 ◼   ► the tortoise and looks similar to one so

00:12:16 ◼   ► they're even acknowledging themselves

00:12:18 ◼   ► that there's ambiguity here au au team

00:12:21 ◼   ► crocodile or team alligator but which

00:12:23 ◼   ► animal do you prefer out of those two

00:12:25 ◼   ► they have got a crocodile emoji have a

00:12:27 ◼   ► look at the emoji pedia page for this

00:12:30 ◼   ► animal I have sent it to you on instant

00:12:32 ◼   ► message as an Australian how do you feel

00:12:35 ◼   ► about the representation of this

00:12:37 ◼   ► creature on the various emojis alright

00:12:41 ◼   ► say you've sent me the page for the

00:12:44 ◼   ► crocodile mm-hmm also known as the

00:12:47 ◼   ► alligator

00:12:48 ◼   ► well no not also known as the alligator

00:12:50 ◼   ► it says it right there on the emoji

00:12:52 ◼   ► pedia page also known as alligator croc

00:12:55 ◼   ► so the Apple crocodile is way too

00:12:58 ◼   ► elaborate it's like a piece of Earth and

00:13:01 ◼   ► like a children's book about animals

00:13:03 ◼   ► like it's really detailed and like it's

00:13:05 ◼   ► not even a emoji as far as I'm concerned

00:13:07 ◼   ► I really think that all on all of these

00:13:09 ◼   ► pages the Apple ones really stand out as

00:13:12 ◼   ► being very different and being maybe

00:13:14 ◼   ► overly detailed they've kind of lost the

00:13:17 ◼   ► spirit of what emojis are about mmm

00:13:19 ◼   ► Google won the crocodile looks like it's

00:13:22 ◼   ► a bit he's a bit wacky it doesn't like

00:13:25 ◼   ► lip brushes crocodiles like yeah it's

00:13:30 ◼   ► like it's like he's had a cold Vic's

00:13:31 ◼   ► right that's what that crocodiles have

00:13:33 ◼   ► the sense that's what made me laugh out

00:13:38 ◼   ► loud so hard on this page Samsung your

00:13:43 ◼   ► adorable little squashed crocodile

00:13:47 ◼   ► Stegosaurus dinosaur emoji is so wrong

00:13:51 ◼   ► it's adorable past a Marilyn point yes

00:13:56 ◼   ► it is I'm gonna give it that the

00:13:58 ◼   ► Microsoft one is weird it's like a piece

00:14:03 ◼   ► of concept art yeah it's like a Aztec

00:14:05 ◼   ► drawing with a very heavy stroke weight

00:14:08 ◼   ► LG looked like they just repurposed

00:14:10 ◼   ► their cucumber emoji HTC just weren't

00:14:14 ◼   ► trying hard enough

00:14:15 ◼   ► Facebook started playing with the Hughes

00:14:18 ◼   ► and forgot to press undo messenger just

00:14:22 ◼   ► looked nasty the Twitter one is super

00:14:25 ◼   ► cute although I would probably struggle

00:14:27 ◼   ► to guess what it is

00:14:28 ◼   ► I also like the Twitter crocodile emoji

00:14:30 ◼   ► also has the advantage of looking like

00:14:32 ◼   ► he doesn't have a care in the world

00:14:33 ◼   ► he's just threading along being a

00:14:36 ◼   ► crocodile yeah whatever man he has got a

00:14:38 ◼   ► certain aloofness net yeah I like him a

00:14:40 ◼   ► lot this is great podcast fodder by the

00:14:42 ◼   ► way just talking about all this imagery

00:14:43 ◼   ► the emoji Dex one is nasty

00:14:47 ◼   ► the Mozilla one looks like it's from an

00:14:49 ◼   ► Atari 2600 game the emoji one one looks

00:14:53 ◼   ► like it's got a mountain range going

00:14:55 ◼   ► along its back the question that I was

00:14:57 ◼   ► having for you though is as an

00:14:58 ◼   ► Australian okay how would you feel about

00:15:01 ◼   ► using this emoji to represent the

00:15:05 ◼   ► creature in your native homeland does

00:15:07 ◼   ► that Google one who's drank the VIX feel

00:15:09 ◼   ► like he expresses what it is to be an

00:15:11 ◼   ► Australian crocodile alright know as an

00:15:13 ◼   ► Australian the only time we ever talk

00:15:14 ◼   ► about crocodiles is not normally in like

00:15:17 ◼   ► fun it's normally like another tourist

00:15:20 ◼   ► has just been eaten mm-hmm so I can't

00:15:23 ◼   ► see how I would use a wacky crocodile

00:15:26 ◼   ► mmm-hmm like you don't talk about

00:15:27 ◼   ► crocodiles in times of levity I can't

00:15:31 ◼   ► imagine how I would use a crocodile

00:15:34 ◼   ► emoji ever like I can't imagine sending

00:15:36 ◼   ► a message to my friends in Australia

00:15:37 ◼   ► going oh hey hey mate sorry to hear

00:15:39 ◼   ► about your uncle Rob of being eaten by

00:15:41 ◼   ► the emoji crocodile crocodiles are

00:15:44 ◼   ► serious business down in Australia

00:15:46 ◼   ► crocodiles are serious business anywhere

00:15:48 ◼   ► misses crocodiles are huh well when I

00:15:51 ◼   ► googled crocodile the very first thing

00:15:54 ◼   ► that comes up is a news article from

00:15:55 ◼   ► just a few days ago the title of which I

00:15:59 ◼   ► love death of Queensland's largest

00:16:01 ◼   ► crocodile in 30 years could spark

00:16:04 ◼   ► violent power grab you don't want a

00:16:06 ◼   ► power grab happening in the waterways of

00:16:08 ◼   ► Queensland anyway that's the emoji I'm

00:16:11 ◼   ► gonna give that old Android one big

00:16:13 ◼   ► thumbs up new Android one thumbs down

00:16:16 ◼   ► it's ugly and I don't like it

00:16:17 ◼   ► that's my mode you follow up Samsung

00:16:20 ◼   ► crocodile emoji made my day it's so bad

00:16:24 ◼   ► it's great I love it you go Samsung

00:16:29 ◼   ► crocodile you go man we talk about

00:16:33 ◼   ► spoilers a lot and we try to avoid

00:16:37 ◼   ► spoilers or warn people of spoilers and

00:16:40 ◼   ► I think this is good practice if you are

00:16:41 ◼   ► straying into territory where you are

00:16:43 ◼   ► about to spoil the TV show or a movie

00:16:45 ◼   ► you owe it to people to warn them you're

00:16:48 ◼   ► about to do it of course it's only

00:16:49 ◼   ► civilized but I do not think it is

00:16:51 ◼   ► civilized in a single tweet the runs

00:16:55 ◼   ► spoiler alert : can't believe Darth

00:16:59 ◼   ► Vader was really a woman like in the

00:17:01 ◼   ► same sentence that is not sufficient

00:17:04 ◼   ► spoiler alert like just writing spoiler

00:17:06 ◼   ► alert and then immediately spoiling in

00:17:08 ◼   ► the same sentence is very poor form and

00:17:13 ◼   ► you may as well have not even written

00:17:15 ◼   ► spoiler alert because I don't think many

00:17:17 ◼   ► people are capable of seeing those first

00:17:19 ◼   ► two words not even knowing what you're

00:17:20 ◼   ► about to spoil I don't think you can

00:17:22 ◼   ► tweet about things without spoiling I

00:17:24 ◼   ► can't see how you could do it unless you

00:17:25 ◼   ► said

00:17:26 ◼   ► spoiler alert in five minutes I'm going

00:17:28 ◼   ► to tweet something that ruins the new

00:17:30 ◼   ► Star Wars movie but even then if the

00:17:32 ◼   ► first thing people say is you're next

00:17:33 ◼   ► week you've spoiled yeah people who are

00:17:35 ◼   ► doing spoiler alert : and then the

00:17:37 ◼   ► actual spoiler

00:17:38 ◼   ► that is ungentlemanly and i have a

00:17:42 ◼   ► suspicion that those are people who

00:17:44 ◼   ► don't get the use of spoiler alert as a

00:17:48 ◼   ► joke yeah which is like a conversational

00:17:51 ◼   ► thing when you when you say spoiler

00:17:53 ◼   ► alert and then you say a thing that

00:17:55 ◼   ► completely isn't a spoiler yeah you're

00:17:59 ◼   ► teaching you're teaching a history

00:18:01 ◼   ► lesson in the UK and you're talking

00:18:03 ◼   ► about the Germans trying to invade the

00:18:06 ◼   ► British mainland yeah as the history

00:18:07 ◼   ► teacher you say spoiler alert they

00:18:09 ◼   ► didn't yeah right it's like that's a

00:18:11 ◼   ► joke it's not a spoiler because you're

00:18:13 ◼   ► speaking English I think that's maybe

00:18:15 ◼   ► people did not getting the use of it as

00:18:16 ◼   ► a joke versus not as a joke yeah they

00:18:19 ◼   ► think they've done a public service by

00:18:20 ◼   ► putting spoiler alert on the unless

00:18:22 ◼   ► there's some thing that goes on in the

00:18:24 ◼   ► Twitter community I'm not aware of where

00:18:26 ◼   ► people filter out tweets with the word

00:18:28 ◼   ► spoiler alert on them that's putting too

00:18:30 ◼   ► much of a burden on the end user that

00:18:31 ◼   ► doesn't work at all no that's no good

00:18:33 ◼   ► yeah you can't have the spoil right next

00:18:35 ◼   ► to the spoiler alert that's not how I

00:18:36 ◼   ► like we read by taking in a bunch of

00:18:39 ◼   ► words yeah at once you just have to

00:18:41 ◼   ► accept you cannot spoil on Twitter that

00:18:43 ◼   ► is not a medium where you can put

00:18:46 ◼   ► spoilers

00:18:46 ◼   ► there's no way to effectively do it

00:18:48 ◼   ► unless you link to something spoiler

00:18:51 ◼   ► alert

00:18:51 ◼   ► here's my thoughts on the new Star Wars

00:18:53 ◼   ► movie and then you like have like a link

00:18:55 ◼   ► to somewhere else okay mm-hmm but don't

00:18:58 ◼   ► put it in the toy that's just you gonna

00:18:59 ◼   ► you don't know what you're doing even if

00:19:01 ◼   ► you have those new spacious 280

00:19:03 ◼   ► character tweets there's not enough

00:19:05 ◼   ► space in a single tweet to not spoil

00:19:07 ◼   ► what you've said have you got them no I

00:19:10 ◼   ► don't have them yet Brady do you have

00:19:12 ◼   ► the new expanded tweets no I don't I've

00:19:15 ◼   ► seen other people I know with them

00:19:16 ◼   ► luxuriating and all those characters

00:19:19 ◼   ► like like someone making it rain in

00:19:22 ◼   ► Vegas with like $20 bills I swear to god

00:19:25 ◼   ► I have this weird feeling I've seen some

00:19:27 ◼   ► people they have all that all this space

00:19:29 ◼   ► to use their 280 characters and that

00:19:31 ◼   ► there's something about it that makes it

00:19:32 ◼   ► feel like watching the monopoly man just

00:19:35 ◼   ► burn money in front of you like oh you

00:19:37 ◼   ► bastard oh look at you with all your

00:19:40 ◼   ► words and I'm here like a popper eating

00:19:43 ◼   ► my gruel unable to express my thoughts

00:19:45 ◼   ► as largely and as freely as you it makes

00:19:47 ◼   ► me feel like the proletariat should

00:19:49 ◼   ► revolt I have such a visceral reaction

00:19:50 ◼   ► to seeing them in

00:19:51 ◼   ► time line and it makes no sense

00:19:53 ◼   ► whatsoever do you know the few people

00:19:55 ◼   ► I've seen using them though I feel like

00:19:57 ◼   ► they're padding every time I read it 280

00:20:00 ◼   ► character tweet I read the first part

00:20:02 ◼   ► and then I read them saying like another

00:20:03 ◼   ► sentence after that and I'm like you

00:20:05 ◼   ► didn't need that you're just padding out

00:20:06 ◼   ► between now I agree when I saw Twitter

00:20:10 ◼   ► announced this as a thing that there's

00:20:12 ◼   ► like oh we're gonna double the size of

00:20:13 ◼   ► tweets I don't want to be this guy but I

00:20:16 ◼   ► did have the feeling of like I don't

00:20:17 ◼   ► think you understand your company I

00:20:19 ◼   ► don't think you understand

00:20:20 ◼   ► what's great about Twitter and at least

00:20:25 ◼   ► so far what I have seen with the double

00:20:26 ◼   ► sized wheats

00:20:27 ◼   ► it doesn't encourage me to think oh wow

00:20:29 ◼   ► I really feel like I was missing out on

00:20:32 ◼   ► the expanded thoughts of the people that

00:20:34 ◼   ► I follow and who get retweeted in my

00:20:35 ◼   ► timelines like hey guess what 140

00:20:38 ◼   ► characters yeah sometimes it's annoying

00:20:40 ◼   ► but it's a feature it's not a problem it

00:20:43 ◼   ► instills a discipline on the tweeters

00:20:45 ◼   ► that is in everyone's best interests I

00:20:47 ◼   ► totally agree I find it's such a bizarre

00:20:49 ◼   ► decision on Twitter's side and I don't

00:20:52 ◼   ► know did you read their blog post where

00:20:54 ◼   ► they explain their reasoning for this I

00:20:56 ◼   ► didn't can you summarize it for me so

00:20:58 ◼   ► they actually had an interesting point

00:21:00 ◼   ► so they talked about Twitter in various

00:21:03 ◼   ► different languages and they made the

00:21:05 ◼   ► point that okay so it's a hundred and

00:21:07 ◼   ► forty characters but a character is a

00:21:09 ◼   ► very different thing in different

00:21:11 ◼   ► languages for example Japanese and how

00:21:14 ◼   ► you are able to express many more

00:21:17 ◼   ► thoughts in 140 characters of Japanese

00:21:20 ◼   ► than you can in English yeah and that

00:21:24 ◼   ► English which is actually one of the

00:21:26 ◼   ► languages that's if you line them all up

00:21:28 ◼   ► in this concept of how much can you

00:21:30 ◼   ► express with this number of characters

00:21:33 ◼   ► English is on the end of it's much

00:21:36 ◼   ► harder to express the same number of

00:21:39 ◼   ► thoughts it's character hungry like I

00:21:41 ◼   ► think this is a really interesting idea

00:21:42 ◼   ► and I remember a long time ago do me

00:21:45 ◼   ► like an information theory class I think

00:21:48 ◼   ► it was like Russian was one of the worst

00:21:50 ◼   ► it was like very hard to express

00:21:52 ◼   ► thoughts in a small number of characters

00:21:54 ◼   ► with Russian it's like it gobbles up the

00:21:56 ◼   ► most number of letters that you need to

00:21:57 ◼   ► use so anyway so they did this little

00:22:00 ◼   ► analysis and they were able to show that

00:22:02 ◼   ► in English and a few other languages

00:22:05 ◼   ► that something like 10% of the tweets

00:22:09 ◼   ► hit the absolute maximum character limit

00:22:11 ◼   ► so presumably people are are trying to

00:22:13 ◼   ► squeeze it in as best as they can

00:22:16 ◼   ► and I know I do this all the time like I

00:22:18 ◼   ► write out some garbage on Twitter and

00:22:20 ◼   ► then I seen a little little indicator

00:22:22 ◼   ► it's like you are 300 characters over

00:22:24 ◼   ► the limit it's like okay well gotta

00:22:25 ◼   ► start pruning it back right like you get

00:22:27 ◼   ► down to the core of whatever it is

00:22:28 ◼   ► you're trying to say yeah you're like ah

00:22:30 ◼   ► Kersey you one extra character I can't

00:22:33 ◼   ► get rid of it's like oh well I guess I

00:22:34 ◼   ► need to get rid of that double spaced

00:22:35 ◼   ► yeah so their argument was because

00:22:38 ◼   ► English was hitting this limit it means

00:22:42 ◼   ► that they should expand it compared to

00:22:45 ◼   ► other languages

00:22:46 ◼   ► that's stupid okay why do you think

00:22:51 ◼   ► that's stupid because the number was

00:22:52 ◼   ► crafted with English in mind well I know

00:22:55 ◼   ► it was crafted because of text messages

00:22:57 ◼   ► but but it was it was text messages in

00:22:58 ◼   ► America like that that's where it came

00:23:00 ◼   ► from

00:23:00 ◼   ► yeah it has always been the restriction

00:23:03 ◼   ► if anything they should have just cut

00:23:04 ◼   ► down on the Japanese version or just

00:23:07 ◼   ► accepted that the Japanese people have

00:23:09 ◼   ► the luxury of writing novels in a tweet

00:23:10 ◼   ► whereas we don't it's funny because I

00:23:13 ◼   ► was thinking the exact same thing is

00:23:15 ◼   ► like ah sounds like you need to cut down

00:23:17 ◼   ► on those Japanese over there like

00:23:19 ◼   ► luxuriating in their super long tweets

00:23:21 ◼   ► like you need to show them a few things

00:23:23 ◼   ► and crank it down so 10% of their tweets

00:23:25 ◼   ► hit the maximum length yeah which I

00:23:27 ◼   ► presume would mean that tweets in Japan

00:23:28 ◼   ► you only get ten characters so I'm sure

00:23:30 ◼   ► is what it must be yeah there's a thing

00:23:32 ◼   ► I think that often happens when

00:23:33 ◼   ► someone's explaining a thing worse like

00:23:34 ◼   ► you've told me some facts about the

00:23:37 ◼   ► world but I don't see how those drive

00:23:41 ◼   ► you to the conclusion they're like oh

00:23:43 ◼   ► because they hit the limits like

00:23:44 ◼   ► everyone already knows that in Twitter

00:23:46 ◼   ► you hit the limit all the time we've

00:23:47 ◼   ► been doing this for 10 years on Twitter

00:23:52 ◼   ► like why now why do we have to change us

00:23:54 ◼   ► now so anyway I'm just ranting because I

00:23:56 ◼   ► feel I feel two things about this one I

00:23:57 ◼   ► feel it's a super dumb decision and - I

00:24:00 ◼   ► feel weirdly resentful of this top hat

00:24:04 ◼   ► wearing monocled over class of people

00:24:07 ◼   ► who have the expanded tweets right now

00:24:09 ◼   ► when I don't do you think there's a

00:24:12 ◼   ► reason they're not telling us like a

00:24:14 ◼   ► real reason that involves money

00:24:16 ◼   ► obviously I don't know I have no I

00:24:19 ◼   ► eeeh why Twitter would want to do this

00:24:22 ◼   ► I mean people sort of joke that oh it's

00:24:24 ◼   ► the easiest thing they could do but I

00:24:25 ◼   ► actually imagine this is probably a

00:24:26 ◼   ► pretty big technical change when you

00:24:30 ◼   ► have a software code base for a decade

00:24:32 ◼   ► that's based around a hard-coded limit

00:24:34 ◼   ► like I imagine this is actually quite

00:24:36 ◼   ► expensive in terms of manpower for them

00:24:38 ◼   ► to do so I I don't know and this is this

00:24:40 ◼   ► is one of these things like I just I

00:24:42 ◼   ► can't conceive of a reason except maybe

00:24:46 ◼   ► they think the new users find the 140

00:24:51 ◼   ► characters too restrictive and that new

00:24:53 ◼   ► users want more space this is their path

00:24:56 ◼   ► to growth you know I don't know but I

00:24:59 ◼   ► mean I'm trying to think what the

00:25:01 ◼   ► threats are to Twitter at the moment I'm

00:25:02 ◼   ► gonna receive their you know they're

00:25:04 ◼   ► worried about all these other platforms

00:25:06 ◼   ► that people will go to instead mmm but

00:25:08 ◼   ► I'm not I can't think of another social

00:25:10 ◼   ► media platform I use where I think the

00:25:12 ◼   ► luxury of all these characters I mean I

00:25:14 ◼   ► can write longer posts on Facebook but

00:25:17 ◼   ► other than that I mean other things like

00:25:18 ◼   ► Instagram and snapchat and things like

00:25:21 ◼   ► that and I mean I hardly use text and if

00:25:24 ◼   ► I do it's never more than four or five

00:25:25 ◼   ► words so I wouldn't have thought

00:25:27 ◼   ► people's ability to luxuriate in text

00:25:30 ◼   ► elsewhere is the biggest threat to

00:25:32 ◼   ► Twitter yeah I don't get it I think it's

00:25:35 ◼   ► a strange move and in all seriousness

00:25:37 ◼   ► from my timeline I have yet to see a

00:25:40 ◼   ► tweet that I think oh yes this was

00:25:43 ◼   ► enhanced by the length as opposed to

00:25:46 ◼   ► simply being oh now there's more in my

00:25:49 ◼   ► timeline which is less well thought

00:25:52 ◼   ► about which is actually quite an

00:25:54 ◼   ► accomplishment for Twitter because if

00:25:56 ◼   ► there's one social network that has the

00:25:57 ◼   ► reputation for like how you just quickly

00:25:59 ◼   ► say a thing and tweet it and never think

00:26:00 ◼   ► about it it's like it sure is Twitter

00:26:02 ◼   ► it's like oh no now they're giving

00:26:04 ◼   ► people even more room to just be like

00:26:05 ◼   ► rat-a-tat tat-tat-tat

00:26:07 ◼   ► type out some stuff boom enter and off

00:26:09 ◼   ► it goes I genuinely think this is a this

00:26:11 ◼   ► is a really bad decision for Twitter I

00:26:13 ◼   ► think they should stick with the 140 you

00:26:15 ◼   ► know when I was a newspaper journalist I

00:26:16 ◼   ► would write stories every day obviously

00:26:18 ◼   ► and your biggest fear was your story not

00:26:20 ◼   ► getting into the paper at all your

00:26:22 ◼   ► second biggest fear was it being cut

00:26:24 ◼   ► down to what we would call the brief

00:26:25 ◼   ► where would be cut down to one or two

00:26:28 ◼   ► sentences the main reason you didn't

00:26:30 ◼   ► like that is because you wouldn't get

00:26:31 ◼   ► your name on the story because you don't

00:26:33 ◼   ► by lines on briefs but also oh yeah yeah

00:26:36 ◼   ► but also you don't like the fact that

00:26:37 ◼   ► your day's work had been condensed to

00:26:39 ◼   ► just two sentences in a list of briefs

00:26:42 ◼   ► now your articles not getting respect

00:26:44 ◼   ► yes exactly yeah so anyway later on in

00:26:48 ◼   ► my career for about a year or two I had

00:26:49 ◼   ► a job where I was this sort of night

00:26:51 ◼   ► chief of staff person I was like a like

00:26:53 ◼   ► a more of a boss person as an

00:26:54 ◼   ► intermediate between all the reporters

00:26:57 ◼   ► who I was kind of overseeing in the

00:26:58 ◼   ► evening and all the sub editors who were

00:27:01 ◼   ► putting the newspaper together at night

00:27:02 ◼   ► and one of my main jobs would be after

00:27:05 ◼   ► the reporters had gone home those

00:27:07 ◼   ► saboteurs would come to me and say see

00:27:09 ◼   ► this story here which Freddie blogs has

00:27:11 ◼   ► written and he's written you know thirty

00:27:14 ◼   ► centimeters of copy because everything's

00:27:15 ◼   ► in centimeters

00:27:16 ◼   ► he's written thirty centimeters we want

00:27:18 ◼   ► it as a brief so I would have to take

00:27:20 ◼   ► the story and cut it down to two

00:27:21 ◼   ► sentences so I was obviously ruining

00:27:25 ◼   ► Freddie blogs as day but you know what

00:27:27 ◼   ► it was a really really pleasurable

00:27:30 ◼   ► exercise for me it was one of the most

00:27:32 ◼   ► fun things about my night taking a story

00:27:34 ◼   ► and crafting it distilling it down to

00:27:36 ◼   ► the two sentences like it was sort of

00:27:39 ◼   ► like preparing me for Twitter you know

00:27:42 ◼   ► sometimes I didn't like all the things I

00:27:43 ◼   ► had to do in that job in the evening or

00:27:44 ◼   ► it could be quite boring but that was

00:27:46 ◼   ► one of the things I really enjoyed

00:27:47 ◼   ► having spent years having done to me

00:27:50 ◼   ► when it was my job to actually do it to

00:27:52 ◼   ► my colleagues I always found a very

00:27:54 ◼   ► pleasurable challenge did you enjoy it

00:27:56 ◼   ► more for the challenge of the cutting

00:27:58 ◼   ► down or did you enjoy it more for the

00:28:01 ◼   ► power of finally being able to do to

00:28:03 ◼   ► others what had been done to you I did

00:28:05 ◼   ► feel a little bit sympathy for the

00:28:06 ◼   ► reporters because I'd been there and it

00:28:08 ◼   ► wasn't like a power trip it was more

00:28:10 ◼   ► just like a puzzle hmm it was more like

00:28:12 ◼   ► solving a crossword or something like

00:28:14 ◼   ► that it was like how can you take all of

00:28:16 ◼   ► this information and make it fit into

00:28:18 ◼   ► this new size that you've been given

00:28:20 ◼   ► because I'd be told you know sometimes

00:28:22 ◼   ► it would be here's a 35 centimeter story

00:28:24 ◼   ► I've only got 12 centimeters of space on

00:28:27 ◼   ► the page so can you cut 35 centimeters

00:28:29 ◼   ► down to 12 centimeters and you'd see the

00:28:31 ◼   ► number on the screen as to how big that

00:28:33 ◼   ► story now was so you were like

00:28:35 ◼   ► constantly pruning up like Twitter it

00:28:36 ◼   ► was like Twitter you know 20 years

00:28:38 ◼   ► before you know I was seeing this number

00:28:40 ◼   ► coming down I was having to cut this

00:28:41 ◼   ► number down and down and down until it

00:28:43 ◼   ► fit the hole and while we're talking

00:28:44 ◼   ► about Twitter Brady

00:28:47 ◼   ► while we're complaining about Twitter

00:28:48 ◼   ► yeah I also have to say that we're now

00:28:51 ◼   ► entering a Twitter season that I really

00:28:55 ◼   ► don't like hmm and it's Twitter

00:28:57 ◼   ► Halloween oh yeah

00:28:59 ◼   ► second only to April Fool's Day is the

00:29:01 ◼   ► worst time to be a yes except Twitter

00:29:07 ◼   ► Halloween lasts all month it does and

00:29:10 ◼   ► it's a month full of people coming up

00:29:14 ◼   ► with dumb spooky pun based names for

00:29:19 ◼   ► themselves and I just I just saw the

00:29:21 ◼   ► first one roll by today and I thought oh

00:29:25 ◼   ► no I forget about it

00:29:28 ◼   ► until it shows up but I just I feel like

00:29:32 ◼   ► I like I'm going around here and I'm

00:29:34 ◼   ► stomping on everyone's fun but I just I

00:29:36 ◼   ► don't know why it bothers me so much but

00:29:39 ◼   ► everybody on Twitter changing their name

00:29:41 ◼   ► to a spooky name yeah like don't care

00:29:43 ◼   ► Halloween is great Halloween one of the

00:29:47 ◼   ► top holidays obviously don't agree but

00:29:48 ◼   ► all right well you're wrong I'm sorry

00:29:50 ◼   ► your American Americans obsession with

00:29:53 ◼   ► Halloween will never make sense to me

00:29:54 ◼   ► that's because we do it great and the UK

00:29:57 ◼   ► does it terribly but book it like normal

00:30:00 ◼   ► people that realize it's ridiculous no

00:30:02 ◼   ► it's fantastic

00:30:03 ◼   ► and you're wrong but again the UK

00:30:05 ◼   ► doesn't just terribly every year UK

00:30:07 ◼   ► Halloween super disappointment that's

00:30:09 ◼   ► hot you don't know how to do it but

00:30:10 ◼   ► anyway the Twitter names I am NOT

00:30:13 ◼   ► looking forward to a whole month of this

00:30:15 ◼   ► where everybody feels like they need to

00:30:16 ◼   ► change their Twitter names to something

00:30:18 ◼   ► spooky what should I be brady

00:30:22 ◼   ► scaramouche as good as most of the

00:30:24 ◼   ► things that I see I don't know what

00:30:25 ◼   ► there's something what's yours is it's a

00:30:28 ◼   ► GP grave I don't know I don't know I

00:30:30 ◼   ► like I'm not doing I'm not doing it I'm

00:30:33 ◼   ► not doing any kind of Twitter name the

00:30:35 ◼   ► most I do is I'll change the color of my

00:30:38 ◼   ► icons oh that's right you do you change

00:30:40 ◼   ► it to orange don't you like a pumpkin

00:30:41 ◼   ► yeah you sell out who is selling out to

00:30:44 ◼   ► the Halloween corporation so you're

00:30:46 ◼   ► selling out the pumpkin pressure of

00:30:50 ◼   ► hello ain't the pumpkin Patrick no but

00:30:51 ◼   ► that because Halloween is great right I

00:30:53 ◼   ► change the colors because it's it's

00:30:54 ◼   ► fantastic moment silence for the

00:30:57 ◼   ► excellence of pumpkin pressure as a name

00:30:59 ◼   ► for the

00:31:00 ◼   ► enjoy Halloween festivities why does it

00:31:04 ◼   ► need a moment of silence Brady oh just

00:31:06 ◼   ► like recognition you know I think that's

00:31:08 ◼   ► quite good and as this came to me it's

00:31:11 ◼   ► very good ready it's a very good name

00:31:13 ◼   ► and you're very good at coming up with

00:31:14 ◼   ► names don't succumb to the pumpkin

00:31:17 ◼   ► pressure people of changing your icon

00:31:20 ◼   ► orange or changing your names or

00:31:21 ◼   ► something stupid people don't change

00:31:25 ◼   ► your Twitter names I just realize now

00:31:27 ◼   ► like why does it bother me so much and

00:31:28 ◼   ► part of the reason is because I have

00:31:29 ◼   ► like refigure out who the people are in

00:31:31 ◼   ► my Twitter timeline like I hate it

00:31:32 ◼   ► enough when people just change their

00:31:34 ◼   ► profile picture which I always think is

00:31:36 ◼   ► a real dangerous move when you're on

00:31:38 ◼   ► Twitter and you decide like I'm going to

00:31:39 ◼   ► I'm gonna change the picture it's like

00:31:40 ◼   ► okay well I have no idea who you are

00:31:42 ◼   ► possibly forever from now on but for

00:31:45 ◼   ► weeks at least

00:31:46 ◼   ► but changing the name to it's the same

00:31:47 ◼   ► thing where it's like okay I have to

00:31:49 ◼   ► like revisit the same time it's like a

00:31:54 ◼   ► month of confusion so thumbs down on

00:31:57 ◼   ► Twitter Halloween names I've just come

00:31:59 ◼   ► up with an even better name for you to

00:32:00 ◼   ► change yours to you though what our IP

00:32:03 ◼   ► gray it is pretty good that is pretty

00:32:06 ◼   ► good that is good I'll give you that

00:32:08 ◼   ► that's that might be the best one I've

00:32:09 ◼   ► ever heard that's pretty good I'll

00:32:13 ◼   ► change it right after the show with a

00:32:17 ◼   ► little grave emoji everyone's gonna

00:32:20 ◼   ► think you've died like whoever you gave

00:32:23 ◼   ► access to your Twitter account after

00:32:25 ◼   ► your passing decided to announce it to

00:32:26 ◼   ► the world r.i.p gray and pumpkin

00:32:31 ◼   ► pressure in the space of minutes I'm on

00:32:33 ◼   ► fire great we all bow down before you

00:32:35 ◼   ► Brady

00:32:35 ◼   ► my creative juices are flowing they're

00:32:38 ◼   ► flowing you need to take advantage of

00:32:40 ◼   ► this is there anything else you need

00:32:41 ◼   ► named while I'm here no no I'm good I'm

00:32:44 ◼   ► good items thank you let's move on there

00:32:47 ◼   ► this episode of Hello Internet is

00:32:49 ◼   ► brought to you in part by Harry's

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00:32:55 ◼   ► fair price which is why over three

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00:33:21 ◼   ► quality guarantee hairy's offers their

00:33:25 ◼   ► blades at half the price of the leading

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00:33:30 ◼   ► over the internet so you never have to

00:33:33 ◼   ► leave your house that's so nice if

00:33:36 ◼   ► you've been indoors for a while you're

00:33:38 ◼   ► beginning to look like some kind of

00:33:40 ◼   ► shaggy hermit the last thing you want to

00:33:42 ◼   ► do is have to go outside to shave and

00:33:45 ◼   ► with Harry's you won't have to

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00:34:27 ◼   ► needs to be taken care of how could you

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00:34:39 ◼   ► thanks to Harry's for supporting the

00:34:41 ◼   ► show well let's talk about something

00:34:45 ◼   ► that has been named interestingly as we

00:34:47 ◼   ► move on to a few topics that come up

00:34:50 ◼   ► from time to time here in hello Internet

00:34:52 ◼   ► and that is Elon Musk and SpaceX well I

00:34:56 ◼   ► certainly heard that there was some

00:34:58 ◼   ► action and a delayed after the last

00:35:00 ◼   ► podcasts exactly I think Elon Musk's

00:35:03 ◼   ► endless quest to win me over

00:35:06 ◼   ► he's taken the dramatic step of making

00:35:09 ◼   ► his next big announcements in Adelaide

00:35:12 ◼   ► just a stone's throw from the mighty

00:35:15 ◼   ► black stamp this is where he has

00:35:17 ◼   ► announced to the world his latest

00:35:19 ◼   ► incarnation of his publicity-seeking

00:35:22 ◼   ► announcements of things they may do in

00:35:24 ◼   ► years of the future where he has

00:35:27 ◼   ► announced

00:35:27 ◼   ► he's planned for Mars I'm gonna go to

00:35:32 ◼   ► Mars one day basically is the summary do

00:35:35 ◼   ► you fight he makes a lot of

00:35:36 ◼   ► announcements before they're a thing

00:35:37 ◼   ► well I don't really follow Elon Musk

00:35:41 ◼   ► announcements I don't really follow

00:35:43 ◼   ► SpaceX so when you say there's an

00:35:46 ◼   ► announcement about SpaceX going to Mars

00:35:48 ◼   ► like if if there's one thing I learned

00:35:50 ◼   ► from the feedback the first time we

00:35:51 ◼   ► brought up SpaceX it's that this is

00:35:54 ◼   ► clearly the whole purpose of the company

00:35:57 ◼   ► so presumably this is information that

00:35:59 ◼   ► has already been known for a while so oh

00:36:02 ◼   ► yeah it's it's revised ambitions for how

00:36:04 ◼   ► it's gonna do it and stuff and you know

00:36:06 ◼   ► and he's got some sexy new animations

00:36:08 ◼   ► made so everybody loves some sexy

00:36:11 ◼   ► animations though I mean I'm not anti

00:36:13 ◼   ► Elon Musk right but I do think he spends

00:36:16 ◼   ► a lot of time announcing things and

00:36:19 ◼   ► maybe this is the way you have to be in

00:36:20 ◼   ► business but he's bit of a publicity

00:36:22 ◼   ► seeker one of the reasons he's also

00:36:24 ◼   ► connected with Adelaide he's quite like

00:36:26 ◼   ► he does see opportunities to maximize

00:36:28 ◼   ► that publicity for example the other

00:36:31 ◼   ► reason he was in Adelaide I mean he was

00:36:33 ◼   ► there because there was this

00:36:33 ◼   ► International Astronautical Congress was

00:36:36 ◼   ► held in Adelaide mmm-hmm

00:36:37 ◼   ► so that's why he was there doing the

00:36:38 ◼   ► mass but he was also there in Adelaide

00:36:40 ◼   ► because a little while back Adelaide had

00:36:42 ◼   ► some problems with its power supply

00:36:44 ◼   ► mm-hm and there were some blackouts and

00:36:46 ◼   ► there was some infrastructure problems I

00:36:47 ◼   ► won't bore you with the details but he

00:36:49 ◼   ► then you know he saw the opportunity and

00:36:51 ◼   ► said I'll build you a giant battery in a

00:36:54 ◼   ► hundred days and if I don't build it in

00:36:55 ◼   ► a hundred days it's free so he like he

00:36:57 ◼   ► saw this as he's in to swoop in while

00:36:59 ◼   ► that was struggling and say this is

00:37:01 ◼   ► finally my chance to get someone to

00:37:02 ◼   ► adopt my battery technology so he's

00:37:04 ◼   ► quite good at like you know and good on

00:37:06 ◼   ► him you know good on him lead him to

00:37:08 ◼   ► anything wrong but but he's quite good

00:37:10 ◼   ► at getting attention and I feel like all

00:37:12 ◼   ► these announcements about Mars and stuff

00:37:14 ◼   ► what he does to get attention and all

00:37:17 ◼   ► these people that say this is that aim

00:37:18 ◼   ► of the company a fair enough but don't

00:37:21 ◼   ► get too drawn in by the hype like you

00:37:23 ◼   ► know sometimes your big announcement is

00:37:25 ◼   ► what you do to keep your other

00:37:26 ◼   ► businesses chugging along do you think

00:37:28 ◼   ► that's what's going on that it's

00:37:29 ◼   ► direction to keeping the other

00:37:31 ◼   ► businesses going I think it keeps the

00:37:33 ◼   ► other businesses in the spotlight and

00:37:34 ◼   ► does the other sides of the business and

00:37:36 ◼   ► good to have these like marquee plans

00:37:40 ◼   ► hmm I'm sure he would love to send

00:37:42 ◼   ► people to Mars and he is a space fan he

00:37:45 ◼   ► wasn't like an Apollo fan and stuff but

00:37:47 ◼   ► I do think people get a bit carried away

00:37:50 ◼   ► with this stuff I mean politicians do

00:37:52 ◼   ► the same thing just this week the Vice

00:37:54 ◼   ► President of the US was talking about

00:37:55 ◼   ► boots on the moon and stuff like that

00:37:57 ◼   ► it's a it's like a classic diversion the

00:37:59 ◼   ► thing with governmental announcements

00:38:01 ◼   ► that's much easier to draw off line at

00:38:03 ◼   ► is like okay boots on the moon you say

00:38:07 ◼   ► can you show me the line in the next

00:38:09 ◼   ► budgets that is directly related to

00:38:11 ◼   ► those boots on the moon because if you

00:38:13 ◼   ► cannot show me that line in the budget

00:38:15 ◼   ► then this is clearly just all talk right

00:38:17 ◼   ► whereas with private corporations like

00:38:19 ◼   ► exactly where they're distributing their

00:38:21 ◼   ► fight like it's much more opaque you

00:38:22 ◼   ► can't necessarily see but yes like I

00:38:24 ◼   ► remember several presidential

00:38:26 ◼   ► administrations ago lots of talk about

00:38:28 ◼   ► like returning to the moon and going to

00:38:30 ◼   ► Mars and like Oh where's your budget for

00:38:33 ◼   ► this like nowhere oh okay all right well

00:38:35 ◼   ► I won't be holding my breath on this

00:38:37 ◼   ► anytime soon then yeah the one thing I

00:38:38 ◼   ► will say that was like I don't mind

00:38:40 ◼   ► there being someone in the world who is

00:38:42 ◼   ► taking on the role of crazy billionaire

00:38:46 ◼   ► with interesting ideas all right like

00:38:50 ◼   ► putting aside the practicality of things

00:38:53 ◼   ► because many of these things I don't

00:38:54 ◼   ► have any real a sense of it a good

00:38:57 ◼   ► example this is the Hyperloop which was

00:38:58 ◼   ► the first one of these like wacky ideas

00:39:00 ◼   ► that came to my attention a while back I

00:39:03 ◼   ► was like the super fast ground transit

00:39:06 ◼   ► thing and I think I had filed under my

00:39:09 ◼   ► brain as a crazy idea that will never go

00:39:11 ◼   ► anywhere but it seems like that's

00:39:13 ◼   ► actually a thing that's really like

00:39:14 ◼   ► there's the Hyperloop construction

00:39:16 ◼   ► beginning and there's tests like it

00:39:18 ◼   ► seems like that might actually go

00:39:18 ◼   ► somewhere I don't know but I don't mind

00:39:21 ◼   ► there being someone in the world who is

00:39:25 ◼   ► just throwing out crazy ideas and has

00:39:30 ◼   ► resources to maybe just try stuff and

00:39:33 ◼   ► almost like the venture capital model of

00:39:34 ◼   ► crazy ideas like let's just try a bunch

00:39:36 ◼   ► of stuff and let's see if things work or

00:39:37 ◼   ► see if things don't and you don't

00:39:38 ◼   ► necessarily expect that everything will

00:39:40 ◼   ► pan out all the way I don't mind going

00:39:43 ◼   ► for it as opposed to you know the bold

00:39:46 ◼   ► ambitions of Twitter to double the

00:39:48 ◼   ► length of things people can say alright

00:39:50 ◼   ► that's like okay well it's a great

00:39:51 ◼   ► 10-year engineering project I'm very

00:39:53 ◼   ► glad we've done

00:39:53 ◼   ► I'll tell you what and he's making the

00:39:55 ◼   ► announcement a delight and he has to get

00:39:56 ◼   ► points for that it's pretty exciting

00:39:58 ◼   ► look because now if he does get to mass

00:40:02 ◼   ► I'm gonna say it started in Adelaide oh

00:40:05 ◼   ► that's a trigger to say and I've been

00:40:08 ◼   ► having a look because he's also

00:40:09 ◼   ► announced that these new rockets that

00:40:10 ◼   ► he's going to use to get to Mars could

00:40:12 ◼   ► be used for other things like

00:40:13 ◼   ► transporting people from New York to

00:40:15 ◼   ► Shanghai in 40 minutes and stuff like

00:40:17 ◼   ► there and he's released a little video

00:40:19 ◼   ► animation of what that's going to look

00:40:21 ◼   ► like and I've been looking at this new

00:40:25 ◼   ► rocket which has been named the bfr they

00:40:29 ◼   ► don't say exactly what the f stands for

00:40:31 ◼   ► that could be big Falcon rocket or it

00:40:33 ◼   ► could be big effing rocket which is what

00:40:36 ◼   ► people think is the subtext because he

00:40:38 ◼   ► likes these cheeky names yeah my

00:40:40 ◼   ► thinking immediately goes to doom and

00:40:42 ◼   ► the BFG and do so yeah that's the way I

00:40:44 ◼   ► would assume this runs yeah I have to

00:40:46 ◼   ► say because like Tesla and you know musk

00:40:49 ◼   ► and all these people and SpaceX they're

00:40:52 ◼   ► good at making stuff look good you know

00:40:54 ◼   ► just cool but I think this new rockets

00:40:56 ◼   ► kind of ugly so this is the video that

00:40:58 ◼   ► you sent me earlier this is the earth to

00:41:00 ◼   ► earth animation that's what you're

00:41:02 ◼   ► talking about yeah that's the video I

00:41:04 ◼   ► sent you there's a YouTube video of what

00:41:06 ◼   ► it would look like going from New York

00:41:08 ◼   ► to Shanghai and the rocket and if you

00:41:10 ◼   ► google like VFR rocket you'll see lots

00:41:12 ◼   ► of pictures of it stuff like that as

00:41:14 ◼   ► well I didn't realize that's supposed to

00:41:15 ◼   ► be the actual rocket I thought this was

00:41:17 ◼   ► just a concept animation of a rocket but

00:41:20 ◼   ► I didn't realize that was the actual

00:41:21 ◼   ► model of it he's been putting out all

00:41:23 ◼   ► sorts of pictures of the rocket in

00:41:24 ◼   ► action on his Instagram you can watch it

00:41:26 ◼   ► like launching and how it all works and

00:41:29 ◼   ► stuff rocket I did Google for VFR rocket

00:41:33 ◼   ► and Wikipedia is playing the who knows

00:41:36 ◼   ► what it stands for game in the first

00:41:38 ◼   ► line of their description mmm the bfr

00:41:40 ◼   ► which either stands for and then they

00:41:42 ◼   ► list the two options I like that

00:41:44 ◼   ► Wikipedia playing both sides of the

00:41:45 ◼   ► field I mean it looks like a big chunky

00:41:47 ◼   ► rocket it reminds me of the a380 you

00:41:50 ◼   ► know the Airbus the new big

00:41:51 ◼   ► double-decker Airbus like you've got

00:41:54 ◼   ► your 747 which just the proportions of a

00:41:57 ◼   ► 747 are just beautiful it's just a

00:41:59 ◼   ► beautiful looking plane and when you

00:42:01 ◼   ► compare it to the a380 yeah it looks

00:42:03 ◼   ► like just a big chunky fatso yeah

00:42:07 ◼   ► and I feel like this bfr is like the

00:42:09 ◼   ► a380 of of rockets I'm sure it's

00:42:12 ◼   ► probably more effective and better and

00:42:14 ◼   ► can hold more people and does the job

00:42:15 ◼   ► better but it just doesn't look as

00:42:16 ◼   ► beautiful the proportions aren't right

00:42:18 ◼   ► it doesn't make whatever the golden

00:42:20 ◼   ► rocket ratio is I'm laughing here Brady

00:42:24 ◼   ► because I really appreciate these little

00:42:26 ◼   ► moments with you because this is one of

00:42:27 ◼   ► these things where I look at it and you

00:42:29 ◼   ► know what I see I see a picture of a

00:42:31 ◼   ► rocket and because I'm not very familiar

00:42:33 ◼   ► with rockets I feel like this looks like

00:42:34 ◼   ► all the rockets I've ever seen really it

00:42:36 ◼   ► looks sort of the same I absolutely

00:42:38 ◼   ► adore that it in your analogy to explain

00:42:40 ◼   ► the Rockets you immediately jump to

00:42:42 ◼   ► another field where I feel like the

00:42:43 ◼   ► planes all look the same to me you're

00:42:45 ◼   ► like oh yes the Boeing 747 versus the a

00:42:48 ◼   ► bus and I'm like yes some planes are

00:42:50 ◼   ► bigger than others like I am just not

00:42:53 ◼   ► familiar enough with models of airplanes

00:42:55 ◼   ► or rockets to be able to visually

00:42:58 ◼   ► distinguish them from each other so if

00:43:00 ◼   ► you google 747 versus a380 and goes just

00:43:05 ◼   ► to the image results you'll see lots of

00:43:06 ◼   ► comparisons between a 747 and a380 747

00:43:10 ◼   ► versus a380 okay so that a380 is the one

00:43:16 ◼   ► with the big forehead like it has a big

00:43:18 ◼   ► forehead above the cockpit yeah you

00:43:21 ◼   ► can't tell me you look at those and

00:43:22 ◼   ► think one's more beautiful than the

00:43:23 ◼   ► other like I would say the one is more

00:43:25 ◼   ► beautiful than the other the 747 is more

00:43:28 ◼   ► beautiful than the other but isn't the

00:43:30 ◼   ► a380 it seems like it's way bigger like

00:43:32 ◼   ► it looks like it's hauling twice as many

00:43:34 ◼   ► people right yeah how it's more people

00:43:36 ◼   ► yeah and it's like way better technology

00:43:38 ◼   ► and like it's a great play in the a380

00:43:41 ◼   ► and it's great to fly on it just doesn't

00:43:43 ◼   ► look that good and that's what I'm

00:43:45 ◼   ► saying about this new BFRO kit I'm sure

00:43:48 ◼   ► you know there are reasons for it and

00:43:50 ◼   ► it'll it'll do the job better and I hold

00:43:51 ◼   ► some more people and but I just don't

00:43:53 ◼   ► think it looks cool everybody's going to

00:43:55 ◼   ► be saying oh it's the a380 of rockets

00:43:58 ◼   ► that's what they're going to be saying I

00:43:59 ◼   ► think so I think they will

00:44:01 ◼   ► you're planning on taking one of these

00:44:02 ◼   ► 30-minute flights from London to New

00:44:05 ◼   ► York anytime soon I'll tell you well

00:44:08 ◼   ► that's the other thing I wanted to talk

00:44:09 ◼   ► about because goodness knows I would

00:44:12 ◼   ► love to spend less time in sitting in

00:44:14 ◼   ► planes yeah so the idea of being able to

00:44:16 ◼   ► do a long flight quickly that was very

00:44:18 ◼   ► appealing to me if there was a way to

00:44:20 ◼   ► get

00:44:20 ◼   ► New York in 30 minutes I would go to New

00:44:24 ◼   ► York just for an afternoon in return

00:44:26 ◼   ► like without a doubt that is a thing

00:44:27 ◼   ► that I would do but here is the problem

00:44:30 ◼   ► and this is something we've foreshadowed

00:44:31 ◼   ► in the last episode when you watch that

00:44:33 ◼   ► animation of what the flight would be

00:44:37 ◼   ► like they kind of recreate it when the

00:44:39 ◼   ► rocket is landing in Shanghai on like a

00:44:43 ◼   ► platform in the water with little

00:44:45 ◼   ► shanghai skyline behind and it comes

00:44:48 ◼   ► down and does that reverse and rocket

00:44:49 ◼   ► land mm-hmm

00:44:50 ◼   ► does your mind not immediately go to

00:44:52 ◼   ► that montage of a rocket crashes that

00:44:55 ◼   ► you're not doing weeks ago and you're

00:44:57 ◼   ► imagining yourself on there as yet

00:44:59 ◼   ► another SpaceX rocket explodes on impact

00:45:02 ◼   ► on a landing pad in the water suddenly

00:45:06 ◼   ► being in that Rockets a lot less

00:45:08 ◼   ► appealing all right place your bets

00:45:09 ◼   ► people when is hello internet going to

00:45:12 ◼   ► be covering rocket crash corner when is

00:45:16 ◼   ► the first edition of rocket crash corner

00:45:18 ◼   ► going to happen on hello Internet it's

00:45:19 ◼   ► going to happen someday

00:45:21 ◼   ► passenger earth to earth rocket crash

00:45:24 ◼   ► corner so it's some point it's going to

00:45:26 ◼   ► happen I'm not sure it's gonna happen

00:45:28 ◼   ► soon but it'll happen someday

00:45:30 ◼   ► you said that you would love to do it

00:45:31 ◼   ► right there's a million asterisks on

00:45:33 ◼   ► that but yeah yeah I was gonna say if it

00:45:35 ◼   ► was cheap would you do one of the early

00:45:38 ◼   ► ones on a SpaceX rocket when's it gonna

00:45:40 ◼   ► get to a point where you would feel safe

00:45:41 ◼   ► well this for me is actually much less

00:45:44 ◼   ► about safety I don't know the details of

00:45:47 ◼   ► what they're planning here but this idea

00:45:49 ◼   ► of you know 30 to 60 minute transport

00:45:52 ◼   ► anywhere on earth this is the thing that

00:45:54 ◼   ► I've been hearing about for years and

00:45:55 ◼   ► years because the idea is low-earth

00:45:57 ◼   ► orbit transportation like this has been

00:46:00 ◼   ► known as the way to try to solve this

00:46:02 ◼   ► problem it's just not technologically

00:46:04 ◼   ► possible my bigger concern and the thing

00:46:06 ◼   ► I've often thought would it stop me from

00:46:08 ◼   ► using this is it's just simply the time

00:46:10 ◼   ► that you have to spend under

00:46:12 ◼   ► acceleration like you're spending a

00:46:14 ◼   ► 30-minute trip in a very large portion

00:46:16 ◼   ► of it is going to be under acceleration

00:46:17 ◼   ► I just find that so deeply uncomfortable

00:46:21 ◼   ► that that might be for me the stumbling

00:46:23 ◼   ► block even if it was very safe and

00:46:26 ◼   ► affordable I'd be there with like a good

00:46:28 ◼   ► port I mean like okay so exactly how

00:46:29 ◼   ► much acceleration for exactly how long

00:46:32 ◼   ► that's what I would need to know before

00:46:33 ◼   ► up on one of these things I mean they're

00:46:36 ◼   ► not going to make it intolerable because

00:46:38 ◼   ► otherwise they won't happen but we know

00:46:40 ◼   ► from like astronauts who do suborbital

00:46:42 ◼   ► flights the approximate duration what

00:46:44 ◼   ► are you going to be looking at like I

00:46:45 ◼   ► don't know five ten minutes and then

00:46:48 ◼   ► five ten minutes at the other end yeah

00:46:52 ◼   ► 20 minutes under acceleration on a

00:46:53 ◼   ► 30-minute flight I don't know it's a

00:46:55 ◼   ► pretty steady 30-minute floor I know

00:46:57 ◼   ► it's okay but it's deeply uncomfortable

00:46:59 ◼   ► I do not like the taking off in an

00:47:02 ◼   ► airplane on the runway I find

00:47:04 ◼   ► uncomfortable enough for 20 seconds

00:47:06 ◼   ► right if you're asking that you're going

00:47:08 ◼   ► to multiply that by a factor of whatever

00:47:11 ◼   ► it is 20 or 30 I don't know like I might

00:47:15 ◼   ► try it once and I might deeply deeply

00:47:17 ◼   ► regret it

00:47:17 ◼   ► what's that big sigh over there for free

00:47:19 ◼   ► I can sometimes be a bit insensitive so

00:47:22 ◼   ► I won't be but I think you're being a

00:47:24 ◼   ► wuss okay you could you can say that

00:47:28 ◼   ► it's perfectly fine for you to say that

00:47:31 ◼   ► it's just the way it is that is actually

00:47:34 ◼   ► my mind I'm very concerned that's

00:47:36 ◼   ► interesting I never occurred to me like

00:47:38 ◼   ► being scared of being blown up worries

00:47:40 ◼   ► me but it never occurred to me that just

00:47:43 ◼   ► like the acceleration would be that big

00:47:45 ◼   ► a problem for potential customers well

00:47:47 ◼   ► it depends on how much acceleration that

00:47:48 ◼   ► it is but yeah I've mentioned before on

00:47:50 ◼   ► the show like I have gone on the baby

00:47:52 ◼   ► stuff baby carnival rides and found it's

00:47:56 ◼   ► such a deeply unpleasant experience so

00:47:58 ◼   ► that that's why it would be concerning

00:47:59 ◼   ► yeah

00:48:00 ◼   ► but assuming that that that's not an

00:48:01 ◼   ► issue you know through magic somehow I

00:48:04 ◼   ► wouldn't want to be on the first one

00:48:05 ◼   ► maybe this is based on nothing but I

00:48:08 ◼   ► would suspect that in the modern era the

00:48:11 ◼   ► level of safety required to make this

00:48:15 ◼   ► kind of thing even feasible is much

00:48:18 ◼   ► higher than in the past right that just

00:48:21 ◼   ► yeah human expectations of safety are so

00:48:25 ◼   ► cranked up in the modern world that this

00:48:28 ◼   ► would not be like even flying an

00:48:30 ◼   ► aircraft in the 70s it would already be

00:48:33 ◼   ► at aircraft level safety today so that'd

00:48:37 ◼   ► be kind of my guess is he think this

00:48:38 ◼   ► would start off as very safe it wouldn't

00:48:41 ◼   ► start off as the risky venture for

00:48:43 ◼   ► someone who really needs to get to New

00:48:45 ◼   ► York quickly you know I think it'll be a

00:48:46 ◼   ► lot bungee

00:48:47 ◼   ► being or something uh I don't know what

00:48:48 ◼   ► the safety record for bungee jumping is

00:48:50 ◼   ► it's probably pretty good too I don't

00:48:52 ◼   ► know I've never felt the need to look

00:48:54 ◼   ► into it too much acceleration okay

00:48:58 ◼   ► leggo so in the last episode we

00:49:01 ◼   ► discussed the speaking of beautiful

00:49:04 ◼   ► rockets the Saturn 5 rocket that I got

00:49:07 ◼   ► as a lego thing and I haven't I still

00:49:09 ◼   ► haven't taken it out of the box and I

00:49:11 ◼   ► was talking about buying another box so

00:49:13 ◼   ► I could have one in mint condition in

00:49:14 ◼   ► the Box one that I built and I didn't

00:49:17 ◼   ► want to throw away the boxes and there

00:49:18 ◼   ► was sort of stuff which caused you some

00:49:20 ◼   ► amusement yeah I think you were toying

00:49:22 ◼   ► with the idea of something like five

00:49:24 ◼   ► boxes and three built sets yeah that was

00:49:28 ◼   ► the conclusion we were coming to for how

00:49:29 ◼   ► to handle this dilemma so I obviously

00:49:31 ◼   ► heard from multiple listeners who wanted

00:49:33 ◼   ► to share their experience with me those

00:49:36 ◼   ► who had border and assembled and

00:49:38 ◼   ► numerous people sent me photos of their

00:49:40 ◼   ► assembled rocket on the mantelpiece and

00:49:42 ◼   ► things like that which I appreciated

00:49:44 ◼   ► I even heard from one or two people that

00:49:46 ◼   ► have bought to want to be able and one

00:49:49 ◼   ► to keep as their mint condition but my

00:49:51 ◼   ► favorite message came from a listener

00:49:53 ◼   ► called

00:49:54 ◼   ► Andreas who said the following after

00:49:58 ◼   ► listening to the latest episode of hello

00:49:59 ◼   ► Internet I couldn't help but smile and

00:50:01 ◼   ► sympathize with your problem concerning

00:50:03 ◼   ► the lego saturn v and that's because I

00:50:06 ◼   ► too wanted to keep one in mint condition

00:50:07 ◼   ► and ordered multiple certain vibes and I

00:50:11 ◼   ► was so thrilled and excited when the set

00:50:13 ◼   ► was announced I'm also a huge fan of the

00:50:14 ◼   ► earliness era that I got a little

00:50:16 ◼   ► overzealous and I ordered not two but

00:50:19 ◼   ► four sets one to display the whole stack

00:50:23 ◼   ► one to show or separate it out in flight

00:50:26 ◼   ► and another one to keep in mint

00:50:28 ◼   ► condition and then I figured one is none

00:50:30 ◼   ► so I ended up with four sets gaze into

00:50:33 ◼   ► your future here Brady uh-huh

00:50:35 ◼   ► unfortunately I ordered too late for the

00:50:38 ◼   ► first batch to be delivered so I had to

00:50:39 ◼   ► wait for a month for the shipment during

00:50:41 ◼   ► that time I slowly came to the

00:50:43 ◼   ► conclusion that four is maybe a little

00:50:45 ◼   ► excessive and canceled two of the sets

00:50:48 ◼   ► just to receive the answer from Lego

00:50:50 ◼   ► that my sets of shipped the exact day so

00:50:52 ◼   ► I had to return two of the sets because

00:50:54 ◼   ► I couldn't counsel them anymore so for a

00:50:56 ◼   ► handful of days I had four seven five

00:50:58 ◼   ► sets in my flat

00:51:00 ◼   ► is now only two one is assembled and one

00:51:03 ◼   ► is safely stored and I still have the

00:51:05 ◼   ► empty box of the assembled one you're

00:51:07 ◼   ► completely right the box is too gorgeous

00:51:09 ◼   ► to be thrown away andreas then goes on

00:51:13 ◼   ► to highly recommend I actually build one

00:51:14 ◼   ► because he thinks I would enjoy the

00:51:15 ◼   ► build and said various other bits but I

00:51:19 ◼   ► thought after hearing from andreas I

00:51:21 ◼   ► didn't sound quite so crazy or maybe we

00:51:23 ◼   ► just both sound crazy together yeah you

00:51:25 ◼   ► sound crazy together but what are you

00:51:27 ◼   ► gonna do here Brady what was the

00:51:28 ◼   ► conclusion of this story

00:51:29 ◼   ► I still haven't moved I still haven't

00:51:32 ◼   ► constructed my set and I still haven't

00:51:34 ◼   ► bought a spare so I still just have one

00:51:37 ◼   ► unconstructed set back in the UK so you

00:51:40 ◼   ► have the box on display somewhere in

00:51:42 ◼   ► your office it's not permanent display

00:51:44 ◼   ► it is in a position where it can be same

00:51:46 ◼   ► right I understand it's not on permanent

00:51:49 ◼   ► display because if you put it on

00:51:50 ◼   ► permanent display then you would be

00:51:52 ◼   ► making a decision about not assembling

00:51:54 ◼   ► it yeah there's certain finality so it

00:51:56 ◼   ► has a kind of just lying around I'm

00:51:58 ◼   ► gonna get to this shortly look longer

00:51:59 ◼   ► has a certain casualness right casually

00:52:03 ◼   ► prominent in your office that's ones

00:52:05 ◼   ► like a boxes yeah alright well I wait

00:52:08 ◼   ► with bated breath to find out what

00:52:11 ◼   ► happens with this Lego set will you

00:52:13 ◼   ► assemble it will you get a second one

00:52:15 ◼   ► who knows who knows this has had me

00:52:18 ◼   ► thinking a lot about Lego though and

00:52:20 ◼   ► it's actually I grew up calling it Lego

00:52:22 ◼   ► what did you call it when you're growing

00:52:24 ◼   ► up but now everyone in the UK calls at

00:52:26 ◼   ► Lego which is probably correct so now I

00:52:27 ◼   ► have to call it Lego so I haven't

00:52:29 ◼   ► transitioned from Lego - Lego are you

00:52:31 ◼   ► thinking like I'm having a hard time

00:52:32 ◼   ► hearing that's like la why like late

00:52:34 ◼   ► Lego yeah yeah Australians tend to say

00:52:37 ◼   ► it like that

00:52:37 ◼   ► Lego now it's got a run with a go

00:52:39 ◼   ► because you got to say leggo my eggo I

00:52:41 ◼   ► don't even know what that means lik oh

00:52:43 ◼   ► my okay this is an American TV

00:52:44 ◼   ► commercial so yeah it's it's got a rhyme

00:52:46 ◼   ► with a go so it's Lego what's an eggo

00:52:49 ◼   ► and it goes like a round waffle alright

00:52:51 ◼   ► and you would make a delicious round

00:52:53 ◼   ► waffle in the morning and then your

00:52:54 ◼   ► sibling would come along in a TV

00:52:56 ◼   ► commercial and grab it and you would say

00:52:57 ◼   ► leggo my eggo right that's what you

00:52:59 ◼   ► would say it was not a commercial for

00:53:00 ◼   ► Legos actually there was a commercial

00:53:02 ◼   ► for egg oh okay but anyway these words

00:53:06 ◼   ► must rhyme so Lego is the way I would

00:53:08 ◼   ► say it okay so I was a really big Lego

00:53:12 ◼   ► fan oh yeah

00:53:13 ◼   ► boy and I had boxes and boxes of it and

00:53:17 ◼   ► I used to love making like spaceships

00:53:19 ◼   ► and shoot space battle cruisers or I'd

00:53:21 ◼   ► make like moon bases where there would

00:53:23 ◼   ► be buildings everywhere and spaceships

00:53:25 ◼   ► landed everywhere and like I was really

00:53:28 ◼   ► into it but I tell you what I was never

00:53:30 ◼   ► into and that was following the

00:53:33 ◼   ► instructions like getting like a Lego

00:53:35 ◼   ► with instructions to make a thing and

00:53:37 ◼   ► like follow instructions step by step

00:53:39 ◼   ► and then there was the thing whoo that

00:53:41 ◼   ► seemed like the most boring thing in the

00:53:42 ◼   ► world to do but it seems to me that over

00:53:46 ◼   ► the years Lego has just evolved more and

00:53:48 ◼   ► more towards these super specialized

00:53:50 ◼   ► beards with super specialized pieces and

00:53:53 ◼   ► you just have to make the thing they

00:53:55 ◼   ► want you to make like an a piece of Ikea

00:53:57 ◼   ► furniture hmm and there's so little room

00:53:59 ◼   ► for like creativity and freestyling and

00:54:01 ◼   ► for me that's what Lego was all about

00:54:04 ◼   ► like I would just get a box of Lego that

00:54:07 ◼   ► you know for some new spaceship or

00:54:08 ◼   ► something and I'll rip open the box and

00:54:10 ◼   ► just take all the pieces and just throw

00:54:11 ◼   ► them into the collective I look there's

00:54:13 ◼   ► more new great pieces that I can use it

00:54:15 ◼   ► would never even occur to me really to

00:54:17 ◼   ► make the thing that Lego you were

00:54:19 ◼   ► telling me to make because like where's

00:54:22 ◼   ► the fun in that let's not create if

00:54:23 ◼   ► that's just like doing what you're told

00:54:25 ◼   ► yeah so you were just a master builder

00:54:27 ◼   ► making your own things just out of your

00:54:28 ◼   ► imagination yeah I mean I'm not saying I

00:54:30 ◼   ► was good at it but that's what I enjoyed

00:54:32 ◼   ► I would make all sorts of crazy things I

00:54:34 ◼   ► eventually got into this thing where I

00:54:36 ◼   ► got really into kind of these Rube

00:54:38 ◼   ► Goldberg style marble runs that I would

00:54:41 ◼   ► make out of Lego from like the top of my

00:54:43 ◼   ► bedroom down to the bottom where the

00:54:44 ◼   ► marbles would like roll down all these

00:54:45 ◼   ► things I made out of Lego but it seems

00:54:48 ◼   ► like the sets now are so specialized and

00:54:50 ◼   ► the pieces are so specialized even if

00:54:51 ◼   ► you were a youngster like me it would be

00:54:54 ◼   ► really hard to do that I can't imagine

00:54:55 ◼   ► taking all those set in five white

00:54:58 ◼   ► paneled pieces and being able to make

00:55:00 ◼   ► other things with them well I remember

00:55:01 ◼   ► as a kid having a real feeling of I was

00:55:04 ◼   ► a big fan of the medieval LEGO sets

00:55:06 ◼   ► I loved the medieval Lego and I enjoyed

00:55:09 ◼   ► the pirate sets as well there's

00:55:12 ◼   ► something really pleasurable about

00:55:13 ◼   ► having all these little pirate treasure

00:55:15 ◼   ► chests filled with tiny Lego gold coins

00:55:17 ◼   ► like I really enjoyed that like oh look

00:55:19 ◼   ► at this a ball all of this treasure as a

00:55:21 ◼   ► child I've no control over the world but

00:55:23 ◼   ► like I have all this imaginary Lego

00:55:25 ◼   ► treasure yeah I remember

00:55:27 ◼   ► having a feeling like I was willing to

00:55:30 ◼   ► give leggo some leeway with okay I

00:55:34 ◼   ► bought this new castle set and of course

00:55:37 ◼   ► there needs to be a specialized

00:55:39 ◼   ► drawbridge and gate piece right because

00:55:42 ◼   ► it's a castle you need to have a gate

00:55:44 ◼   ► yeah and yeah okay I know I want some

00:55:46 ◼   ► some heraldry on here as well there

00:55:48 ◼   ► needs to be some Flags like okay but I

00:55:50 ◼   ► knew as a kid that there was some

00:55:52 ◼   ► threshold in my mind of specialized

00:55:56 ◼   ► pieces that were a piece too far and

00:55:59 ◼   ► that somehow felt like mm I don't know

00:56:01 ◼   ► let go it feels like you're being lazy

00:56:04 ◼   ► here or you're being unimaginative

00:56:08 ◼   ► the standard blocks yeah like that

00:56:11 ◼   ► always seemed to me the thing about Lego

00:56:13 ◼   ► that is great is you have a bunch of

00:56:15 ◼   ► standard blocks and from these blocks

00:56:17 ◼   ► you have created a thing when you start

00:56:20 ◼   ► getting too many specialized blocks it

00:56:25 ◼   ► becomes more like a ship in a bottle

00:56:26 ◼   ► like oh this is just the thing that

00:56:29 ◼   ► you're going to make and all of the

00:56:30 ◼   ► pieces are specialized it sounds like

00:56:32 ◼   ► you're on the same page just may here go

00:56:33 ◼   ► well it is a thing that I that I wonder

00:56:37 ◼   ► because I haven't assembled any sets as

00:56:40 ◼   ► an adult but I'm aware when I see LEGO

00:56:42 ◼   ► sets in the store that they do seem very

00:56:46 ◼   ► merchandise based and they also seem

00:56:49 ◼   ► incredibly reliant on the special pieces

00:56:52 ◼   ► so I'm not a fan of those special pieces

00:56:54 ◼   ► the difference between us as children

00:56:56 ◼   ► however is that kaha did I live for

00:57:00 ◼   ► those instruction manuals okay I loved

00:57:02 ◼   ► those instruction manuals so much and I

00:57:05 ◼   ► loved building the sets you know what's

00:57:08 ◼   ► great about those instruction manuals no

00:57:10 ◼   ► words right just pictures they show you

00:57:12 ◼   ► where the blocks go there's something

00:57:14 ◼   ► that my brain really liked about just

00:57:17 ◼   ► the 3d representation of these things in

00:57:21 ◼   ► instruction manual format like rotating

00:57:23 ◼   ► around this 3-dimensional object that

00:57:25 ◼   ► you're building I really love that I did

00:57:27 ◼   ► disassemble those things and I had like

00:57:30 ◼   ► a bin with sub dividers to put all the

00:57:33 ◼   ► LEGO pieces in but I just found I was

00:57:35 ◼   ► never really creative enough to build my

00:57:39 ◼   ► own stuff so

00:57:41 ◼   ► I did like building the sets as a kid

00:57:42 ◼   ► and I did like playing with those and I

00:57:44 ◼   ► liked the idea that I could sit down and

00:57:47 ◼   ► be a master builder and just create

00:57:49 ◼   ► something out of Lego but I just I

00:57:50 ◼   ► didn't have that within me but I still

00:57:53 ◼   ► felt like I don't like it when there's

00:57:55 ◼   ► too many specialized pieces it feels

00:57:57 ◼   ► like a kind of cheating so the fewer

00:58:00 ◼   ► specialized pieces in a Lego set the

00:58:02 ◼   ► better as far as I'm concerned I feel

00:58:04 ◼   ► like we're not on the same page but I

00:58:06 ◼   ► don't quite understand if you're just an

00:58:07 ◼   ► instructions guy you're not doing the

00:58:10 ◼   ► Freestyle I don't see why that

00:58:11 ◼   ► specialized spaces bother you so much

00:58:13 ◼   ► they feel like they are against the

00:58:15 ◼   ► spirit of Lego Lego is like it like an

00:58:17 ◼   ► instantiation of complexity from

00:58:20 ◼   ► simplicity but if you're starting with a

00:58:23 ◼   ► bunch of complex pieces it feels like

00:58:25 ◼   ► the pleasure of producing the final

00:58:26 ◼   ► thing has been reduced it's like oh yeah

00:58:28 ◼   ► I'm just assembling a whole bunch of

00:58:29 ◼   ► regular pieces but it's just more magic

00:58:32 ◼   ► if you have a box of things that are

00:58:36 ◼   ► very similar looking and then when you

00:58:38 ◼   ► construct it at the end you have a

00:58:39 ◼   ► castle like that's way better I like

00:58:42 ◼   ► that much much more a magic of having

00:58:43 ◼   ► saying them as atoms yeah yeah exactly

00:58:45 ◼   ► yeah that's what it is

00:58:47 ◼   ► these undifferentiated atoms have become

00:58:49 ◼   ► a thing as opposed to like I want Miceli

00:58:51 ◼   ► each one of these specialized atoms in

00:58:53 ◼   ► just the right spot like oh what's the

00:58:54 ◼   ► point I can already see what the thing

00:58:56 ◼   ► is it doesn't even matter hello Internet

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01:01:05 ◼   ► in California in the spiritual home of

01:01:07 ◼   ► numberphile I thought you liked it when

01:01:09 ◼   ► I say it Brady you know I was going to

01:01:11 ◼   ► say it I was waiting to say it but the

01:01:13 ◼   ► new you said it before Mike you've

01:01:15 ◼   ► missed your opportunity I'm sorry I did

01:01:17 ◼   ► so I met MSRI then the master showed out

01:01:21 ◼   ► there in San Francisco yeah yep but

01:01:24 ◼   ► before that people who follow me on

01:01:26 ◼   ► social media may be aware I was in Las

01:01:29 ◼   ► Vegas

01:01:29 ◼   ► mm-hm and at the time of recording we're

01:01:33 ◼   ► a few days after this terrible tragedy

01:01:35 ◼   ► that happened in Las Vegas where the guy

01:01:37 ◼   ► up in that casino the Mandalay Bay

01:01:39 ◼   ► Casino shot a whole bunch of people I

01:01:42 ◼   ► think at the moment like 58 people died

01:01:45 ◼   ► in this like worst shooting in modern

01:01:47 ◼   ► times of America or just terrible thing

01:01:49 ◼   ► and I was in Las Vegas when that

01:01:51 ◼   ► happened which is quite interesting

01:01:53 ◼   ► because I was very close to her I was

01:01:56 ◼   ► one block away from it when it happened

01:01:57 ◼   ► but I wasn't aware that it was happening

01:01:59 ◼   ► mm-hmm so I suddenly started getting all

01:02:01 ◼   ► these text messages from my friends

01:02:03 ◼   ► right oh you're in Las Vegas oh yeah

01:02:04 ◼   ► right but also like older people who

01:02:07 ◼   ► listen to hello internet on Twitter

01:02:08 ◼   ► started messaging me asking me if I was

01:02:10 ◼   ► alright which was quite a weird

01:02:12 ◼   ► situation to be and it

01:02:13 ◼   ► a weird situation to be in because I got

01:02:15 ◼   ► the same thing where it's like I'm

01:02:17 ◼   ► sitting around on Twitter and then I get

01:02:18 ◼   ► messages asking me if you're okay and I

01:02:21 ◼   ► was like why why wouldn't maybe I'm sure

01:02:24 ◼   ► he's fine what's going on like it is a

01:02:26 ◼   ► strange modern phenomenon to find out

01:02:28 ◼   ► about these things in this indirect way

01:02:30 ◼   ► yeah is like living in a city like

01:02:31 ◼   ► London no there's always things that

01:02:32 ◼   ► happen and it's it is sort of weird to

01:02:35 ◼   ► just be sitting at home minding my own

01:02:36 ◼   ► business and to get a text message from

01:02:38 ◼   ► a friend or a family member going hey

01:02:39 ◼   ► are you okay and like why I'm just

01:02:42 ◼   ► sitting here what's going on it's like

01:02:43 ◼   ► Oh didn't you know it's like nope didn't

01:02:45 ◼   ► know yeah cities are big places the

01:02:48 ◼   ► weird thing was as well like when these

01:02:49 ◼   ► big like tragedies happen I always feel

01:02:52 ◼   ► like a bit of a recoil from people who

01:02:54 ◼   ► like try to make that about themselves

01:02:56 ◼   ► somehow you know when it's got nothing

01:02:58 ◼   ► to do with him and I did feel like it

01:02:59 ◼   ► had nothing to do with me cept that I

01:03:01 ◼   ► was close to it so I was a bit reluctant

01:03:03 ◼   ► to like go on Twitter and say it's okay

01:03:05 ◼   ► everyone I'm alright you know yeah I

01:03:07 ◼   ► felt I would look stupid doing that but

01:03:09 ◼   ► it eventually got to a point where I was

01:03:11 ◼   ► getting so many of these messages that I

01:03:12 ◼   ► was I think even my wife said oh maybe

01:03:14 ◼   ► you should just at least tweet something

01:03:16 ◼   ► so that this stops so I did end up

01:03:19 ◼   ► tweeting saying yeah I'm in I'm in Las

01:03:20 ◼   ► Vegas spam alright so you're in a 100%

01:03:23 ◼   ► no-win situation there I can completely

01:03:26 ◼   ► understand your feeling like oh I feel

01:03:28 ◼   ► silly or like I'm turning at like a

01:03:31 ◼   ► tragedy about me by publicly saying to a

01:03:34 ◼   ► large group of people like don't worry

01:03:36 ◼   ► everybody I know many people have died

01:03:39 ◼   ► but I am okay yeah it's a no-win

01:03:41 ◼   ► situation because also if you say

01:03:44 ◼   ► nothing you also know that there's a

01:03:47 ◼   ► non-trivial number of people who are

01:03:50 ◼   ► going to be increasingly concerned as

01:03:51 ◼   ► time goes on that you are okay maybe the

01:03:55 ◼   ► best solution in these moments is just

01:03:57 ◼   ► to tweet something unrelated and I'd be

01:04:00 ◼   ► like oh I'm really enjoying my hotdog

01:04:02 ◼   ► here at the Luxor Hotel remember the

01:04:05 ◼   ► picture of a hot dog maybe that's the

01:04:07 ◼   ► way to try to handle that would seem

01:04:09 ◼   ► really insensitive though know when

01:04:11 ◼   ► you're right next to something terrible

01:04:13 ◼   ► that's happened because just to give you

01:04:15 ◼   ► some perspective is still what was

01:04:16 ◼   ► happening I was in the MGM Grand which

01:04:18 ◼   ► is right near but yeah it's like almost

01:04:19 ◼   ► across the street isn't it yeah so when

01:04:21 ◼   ► it happened I eventually you couldn't

01:04:23 ◼   ► actually see it from my hotel room but

01:04:24 ◼   ► there was a window right next to my

01:04:26 ◼   ► hotel room that you could see like the

01:04:27 ◼   ► whole scene from so I went and stood

01:04:29 ◼   ► next to the window to have a look

01:04:31 ◼   ► because they were like so many police

01:04:32 ◼   ► cars and it was such an amazing amazing

01:04:33 ◼   ► sight so I was just looking out of

01:04:35 ◼   ► general curiosity and I was standing

01:04:38 ◼   ► next to these two people who were also

01:04:39 ◼   ► watching and eventually I spoke to them

01:04:41 ◼   ► after a minute or two and it turns out

01:04:43 ◼   ► they had just been down there and like

01:04:45 ◼   ► had been standing next to people who had

01:04:46 ◼   ► died and I was like oh my goodness

01:04:48 ◼   ► really you would you know that they were

01:04:49 ◼   ► like just in shock and then I went down

01:04:51 ◼   ► to like the lobby of the hotel to make

01:04:54 ◼   ► my friends just because you know we

01:04:55 ◼   ► couldn't sleep because you know it was

01:04:57 ◼   ► such a thing such a big thing and that

01:04:59 ◼   ► the hotel lobby of the MGM was full of

01:05:01 ◼   ► people you know with blankets had been

01:05:03 ◼   ► there with their cowboy hats on and

01:05:04 ◼   ► their boats still and they were all

01:05:05 ◼   ► crying and hugging each other and so

01:05:07 ◼   ► although it had nothing to do with me

01:05:08 ◼   ► and like you know I don't consider

01:05:11 ◼   ► myself part of it anyway it was very

01:05:13 ◼   ► much around me it was a very big thing

01:05:15 ◼   ► so to have tweeted anything would have

01:05:18 ◼   ► seemed like equally inappropriate so

01:05:22 ◼   ► anyway that's what happened it's just

01:05:23 ◼   ► terrible thing and I don't think you and

01:05:25 ◼   ► I have much to say about the incident as

01:05:27 ◼   ► a terrible incident or even all the

01:05:29 ◼   ► political stuff but there are things

01:05:31 ◼   ► that have happened at the time and since

01:05:33 ◼   ► that do kind of relate to you and I and

01:05:36 ◼   ► our world that I was curious to talk

01:05:38 ◼   ► about see what you thought and this

01:05:40 ◼   ► mainly is to do with advertising and

01:05:42 ◼   ► videos which is something we talk about

01:05:45 ◼   ► a lot right right we're not gonna be

01:05:48 ◼   ► tweeting pictures of hot dogs here but

01:05:50 ◼   ► how does this relate to YouTube which I

01:05:53 ◼   ► think yeah is a totally fair question

01:05:56 ◼   ► yeah and not just YouTube by the way but

01:05:58 ◼   ► it's video in general yeah so I think

01:05:59 ◼   ► we're talking about it with like the

01:06:01 ◼   ► distance of it having happened a little

01:06:02 ◼   ► while ago now and with all the caveats

01:06:04 ◼   ► that we realize there's a much bigger

01:06:06 ◼   ► picture to this but you and I probably

01:06:08 ◼   ► aren't the experts or the people to talk

01:06:10 ◼   ► about those bigger pictures but I was

01:06:12 ◼   ► curious about how it touched on sort of

01:06:14 ◼   ► the world that we work in because when

01:06:16 ◼   ► this first happened those are a hunger

01:06:18 ◼   ► for information and news about it so I

01:06:20 ◼   ► was like going online and watching

01:06:22 ◼   ► reports and videos and things as they

01:06:24 ◼   ► came to light on things like the BBC

01:06:25 ◼   ► website and the first thing that struck

01:06:28 ◼   ► me was that all these videos I was

01:06:30 ◼   ► watching for just you know for

01:06:32 ◼   ► information all of them had these like

01:06:34 ◼   ► unskipable ads so I'd be watching an

01:06:38 ◼   ► unskipable aired for

01:06:39 ◼   ► commercial product right and then I'd be

01:06:42 ◼   ► watching some video of a crazy gunman

01:06:45 ◼   ► shooting people from a casino which had

01:06:48 ◼   ► just been taken from video from

01:06:50 ◼   ► someone's you know Twitter or social

01:06:51 ◼   ► media so they just taken the video and

01:06:53 ◼   ► re-uploaded it and the ad seemed

01:06:56 ◼   ► inappropriate it seemed inappropriate to

01:07:00 ◼   ► be running an ad before that video am i

01:07:03 ◼   ► being silly or naive or before we talk

01:07:07 ◼   ► about YouTube and stuff for that because

01:07:08 ◼   ► I want to get to that in a minute

01:07:09 ◼   ► just like I'm just talking about news

01:07:11 ◼   ► organizations that you're CNN's and

01:07:13 ◼   ► you're BBC's and all these people

01:07:14 ◼   ► running pre-roll unskipable ads before a

01:07:18 ◼   ► video that is essentially just a reload

01:07:21 ◼   ► of some poor persons video they took at

01:07:23 ◼   ► the scene of this horrific incident yeah

01:07:25 ◼   ► well I mean there's a bunch of different

01:07:27 ◼   ► levels here but take the top level one

01:07:30 ◼   ► right which is you're watching the video

01:07:32 ◼   ► on a website and there's an pre-roll ad

01:07:34 ◼   ► against it yeah I feel like this comes

01:07:38 ◼   ► up every time there's any kind of

01:07:41 ◼   ► tragedy this tension between the like

01:07:44 ◼   ► the advertisers and the video material

01:07:46 ◼   ► that they're being shown against and I

01:07:51 ◼   ► understand why that happens but there's

01:07:54 ◼   ► also a part of me which feels like I

01:07:56 ◼   ► don't understand why particularly with

01:07:58 ◼   ► news so like you're watching this on

01:08:01 ◼   ► like a real news website yeah and you're

01:08:04 ◼   ► seeing an advertisement I sort of don't

01:08:06 ◼   ► understand the pushback there because

01:08:11 ◼   ► okay you're on a website you're watching

01:08:13 ◼   ► a pre-roll okay but if you were sitting

01:08:15 ◼   ► down at home and you're putting the news

01:08:17 ◼   ► on TV and said well hmm there's

01:08:21 ◼   ► commercial breaks during the news

01:08:23 ◼   ► there's commercials that happen there I

01:08:25 ◼   ► understand that it's slightly more

01:08:28 ◼   ► different in time as in the anchor

01:08:31 ◼   ► doesn't come onto the desk and say

01:08:33 ◼   ► horrible breaking footage from the

01:08:36 ◼   ► latest tragedy around the world

01:08:37 ◼   ► but first the message from right and

01:08:39 ◼   ► then they felt like they would seem more

01:08:41 ◼   ► crass I feel like there's not enough of

01:08:44 ◼   ► the difference here that I understand

01:08:47 ◼   ► where the upset comes from particularly

01:08:50 ◼   ► when you're talking about news because

01:08:52 ◼   ► presumably the people who sponsor on

01:08:54 ◼   ► news websites understand that the news

01:08:57 ◼   ► is going to cover the tragedies of the

01:09:00 ◼   ► world that's what the news is therefore

01:09:02 ◼   ► I don't think a sponsor can rightly say

01:09:04 ◼   ► oh we're totally surprised that you put

01:09:07 ◼   ► our ad against the latest incidents of

01:09:10 ◼   ► terrorism somewhere in the world because

01:09:12 ◼   ► the sponsor is advertising on the news I

01:09:14 ◼   ► they know if there's some terrorism

01:09:16 ◼   ► it may be like one thing clear this is

01:09:18 ◼   ► not criticism of the sponsors in any way

01:09:20 ◼   ► hmm

01:09:21 ◼   ► this is a criticism of the decision made

01:09:23 ◼   ► by the people who were the media

01:09:24 ◼   ► organization and I also want to say I

01:09:27 ◼   ► realized that there are lines here like

01:09:29 ◼   ► you said there were ads during the news

01:09:30 ◼   ► and where that line is is very difficult

01:09:33 ◼   ► for me to get my head around it's almost

01:09:35 ◼   ► just like I know it when I say it

01:09:37 ◼   ► mm-hmm because there are various

01:09:39 ◼   ► gradations to this but I just feel like

01:09:42 ◼   ► when I clicked the thing to say you know

01:09:43 ◼   ► here's some footage of the incident

01:09:44 ◼   ► taken by Fred Bloggs who happened to be

01:09:47 ◼   ► there and I click it and then the first

01:09:49 ◼   ► thing that happens when I click it is to

01:09:52 ◼   ► have an ad thrown in my face right that

01:09:55 ◼   ► feels wrong and to come back to the the

01:09:58 ◼   ► analogy you were using with an ad break

01:10:01 ◼   ► in the TV news and I do think you have

01:10:02 ◼   ► to be careful with Ed bricks on TV news

01:10:04 ◼   ► to during particular incidences but when

01:10:08 ◼   ► they throw to an ad like I think that

01:10:10 ◼   ► you have to be careful the way you do

01:10:11 ◼   ► that too like if they said because this

01:10:13 ◼   ► is the equivalent of what happens with

01:10:14 ◼   ► the pre-roll to me if wolf blitzer on CN

01:10:17 ◼   ► n said we've just got amazing footage

01:10:19 ◼   ► from the scene that really shows you

01:10:21 ◼   ► what happened and we'll show it to you

01:10:23 ◼   ► after these messages

01:10:24 ◼   ► that would seem wrong and really

01:10:26 ◼   ► inappropriate if they've got it they

01:10:29 ◼   ► said we've just got it and here it is

01:10:30 ◼   ► we're gonna show it to you that's what

01:10:32 ◼   ► they should do not but first of all you

01:10:34 ◼   ► have to watch this ad and that's what's

01:10:35 ◼   ► happening with a pre-roll ad you have

01:10:37 ◼   ► committed to look at something they've

01:10:39 ◼   ► offered you something you've said oh yes

01:10:41 ◼   ► I want to see this thing I've pressed

01:10:43 ◼   ► the button to say it okay first of all

01:10:45 ◼   ► you have to take this little bit of

01:10:46 ◼   ► medicine and most of the time that's

01:10:49 ◼   ► fine that's how that's how that

01:10:50 ◼   ► advertising works on the internet it's

01:10:52 ◼   ► how you and I make a living right

01:10:53 ◼   ► but exploiting this material that they

01:10:57 ◼   ► haven't even created most of the time

01:11:00 ◼   ► well that's a whole separate issue yeah

01:11:02 ◼   ► yeah during the incident like you know a

01:11:05 ◼   ► week later okay things are different but

01:11:07 ◼   ► during the incident

01:11:09 ◼   ► no it just felt wrong to me I felt like

01:11:11 ◼   ► I can't believe I'm watching this makeup

01:11:13 ◼   ► aired I can't believe I just said oh my

01:11:15 ◼   ► goodness okay I'll have a look at this

01:11:17 ◼   ► terrible thing that happened click and

01:11:18 ◼   ► I'm watching an ad for makeup mm-hmm for

01:11:22 ◼   ► 20 seconds

01:11:23 ◼   ► it just seemed distasteful I'm trying to

01:11:28 ◼   ► run through I was gonna ask you if I can

01:11:29 ◼   ► can you articulate what it is this is

01:11:32 ◼   ► like a like a multivariate problem and

01:11:35 ◼   ► one of the variables that we can adjust

01:11:37 ◼   ► up or down is proximity in time let me

01:11:39 ◼   ► give you a more practical example from

01:11:42 ◼   ► my life so I make this periodic videos

01:11:46 ◼   ► channel with Professor Pollak off with

01:11:48 ◼   ► all these chemistry videos right and we

01:11:49 ◼   ► have ads on them occasionally when

01:11:53 ◼   ► someone close to the professor or

01:11:55 ◼   ► someone famous in the world of chemistry

01:11:56 ◼   ► dies he sometimes likes to do these kind

01:11:59 ◼   ► of obituary videos where he reminisces

01:12:02 ◼   ► about the person and tells you about

01:12:03 ◼   ► their life and things like that and

01:12:06 ◼   ► they're quite sensitive emotional

01:12:07 ◼   ► moments for him because someone he knows

01:12:08 ◼   ► has died sometimes he was close to that

01:12:11 ◼   ► person he wants to tell you a bit about

01:12:12 ◼   ► them as a person he reflects on the work

01:12:14 ◼   ► they did as a chemist and stuff like

01:12:16 ◼   ► that mm-hmm I don't put ads on those

01:12:18 ◼   ► videos because I don't want to be making

01:12:22 ◼   ► a video about someone having just died

01:12:24 ◼   ► and I've got this gentleman who was

01:12:26 ◼   ► friends with that person killing his

01:12:28 ◼   ► reminiscences about it to start with an

01:12:31 ◼   ► ad and for me to be seen to be making

01:12:33 ◼   ► any money from it regardless of what I

01:12:35 ◼   ► do who that money it just seems wrong

01:12:37 ◼   ► now later on because of the bulk way

01:12:40 ◼   ► that you sometimes have to manage your

01:12:41 ◼   ► videos maybe ads do start getting served

01:12:43 ◼   ► on those videos six months later or a

01:12:46 ◼   ► year later I don't know maybe there are

01:12:47 ◼   ► some of them that do now have ads on

01:12:49 ◼   ► them but they certainly don't have ads

01:12:50 ◼   ► on them when they're new and everyone's

01:12:52 ◼   ► watching them yeah just so the listeners

01:12:53 ◼   ► are aware that is definitely a thing

01:12:54 ◼   ► that happens when you're managing

01:12:55 ◼   ► YouTube videos is sometimes you have to

01:12:57 ◼   ► make bulk decisions I know on my channel

01:13:00 ◼   ► there's a couple of videos where I may

01:13:01 ◼   ► have not had ads on originally but

01:13:03 ◼   ► because of bulk decisions over time you

01:13:05 ◼   ► just cannot possibly keep track always

01:13:06 ◼   ► of which ones were so it's it's a thing

01:13:09 ◼   ► that happens yeah so I have this inbuilt

01:13:11 ◼   ► into me I know

01:13:13 ◼   ► when it's inappropriate to be making a

01:13:16 ◼   ► piece of media a commercial money-making

01:13:21 ◼   ► piece of material and when it's not I

01:13:24 ◼   ► feel like I have that like I have this

01:13:26 ◼   ► sense of right and wrong about it and I

01:13:28 ◼   ► felt like while this tragedy was still

01:13:30 ◼   ► like unfolding people were still

01:13:32 ◼   ► bleeding on the ground they're serving

01:13:35 ◼   ► up ads on this material and you can't

01:13:36 ◼   ► tell me they couldn't turn it off and if

01:13:38 ◼   ► they can't turn it off that's even more

01:13:39 ◼   ► disgraceful yeah but it's seemed

01:13:42 ◼   ► inappropriate to me it seemed wrong so

01:13:43 ◼   ► here's an interjection though about

01:13:45 ◼   ► where I think this falls down a little

01:13:47 ◼   ► bit as an analogy so part of the

01:13:50 ◼   ► difference at what I view here is it's a

01:13:52 ◼   ► clearer decision for you because the

01:13:56 ◼   ► videos that you do not want to monetize

01:13:58 ◼   ► are the anomalies in the content that

01:14:02 ◼   ► you are producing number file right or

01:14:05 ◼   ► periodic videos or any of your channels

01:14:07 ◼   ► they're normal content is not sensitive

01:14:11 ◼   ► content right whereas a thing that is

01:14:15 ◼   ► different with the news is they're in a

01:14:18 ◼   ► position where it's a much harder

01:14:20 ◼   ► judgement call because so much more of

01:14:25 ◼   ► the material that they deal with is

01:14:28 ◼   ► intrinsically sensitive it is the nature

01:14:30 ◼   ► of what the news covers

01:14:32 ◼   ► that it's going to be a vastly higher

01:14:34 ◼   ► percentage I hear what you're saying

01:14:37 ◼   ► great like that's a really fair point

01:14:38 ◼   ► but I don't completely agree I think

01:14:40 ◼   ► there is a line and I think I could see

01:14:43 ◼   ► how you could debate where that line is

01:14:45 ◼   ► what's the stuff we put on and what

01:14:47 ◼   ► don't we but this is an anomaly and this

01:14:50 ◼   ► is the other side of that line like a