The Accidental Tech Podcast

00:00:00 ◼   ► this is the show that will not end kuba [TS]

00:00:05 ◼   ► boga Jewett's kuba said that apple used [TS]

00:00:09 ◼   ► to have many edits of one original this [TS]

00:00:11 ◼   ► is within the context of photos apps [TS]

00:00:13 ◼   ► aperture had it and called it versions [TS]

00:00:15 ◼   ► you could have many versions of one [TS]

00:00:18 ◼   ► master and it worked this is with regard [TS]

00:00:20 ◼   ► to what john was asking for last episode [TS]

00:00:23 ◼   ► the nice reminder reminder of what we've [TS]

00:00:26 ◼   ► lost you know for people who are in the [TS]

00:00:29 ◼   ► Apple ecosystem and remember the days [TS]

00:00:32 ◼   ► when Apple had a pro video a pro photo [TS]

00:00:36 ◼   ► editing app and then one day they didn't [TS]

00:00:38 ◼   ► anymore and Lightroom is great and you [TS]

00:00:40 ◼   ► can get it in it's by Adobe and it's [TS]

00:00:41 ◼   ► good that there's competition in that [TS]

00:00:42 ◼   ► market but very often I forget that [TS]

00:00:46 ◼   ► aperture even existed if you had [TS]

00:00:49 ◼   ► reminded me that aperture existed I [TS]

00:00:50 ◼   ► probably would have remembered this [TS]

00:00:51 ◼   ► multi-version things because I did try [TS]

00:00:53 ◼   ► aperture a few times especially when [TS]

00:00:54 ◼   ► they got like that where I used to share [TS]

00:00:56 ◼   ► its library with iPhoto in some weird [TS]

00:00:58 ◼   ► way that never really worked quite right [TS]

00:01:00 ◼   ► you know I kind of missed that I wish [TS]

00:01:02 ◼   ► that stuff would come I wish I thought [TS]

00:01:04 ◼   ► of stuff we'll come back to photos and [TS]

00:01:05 ◼   ► if you run out of iPhoto stuff to steal [TS]

00:01:08 ◼   ► you can bring stuff from aperture like [TS]

00:01:10 ◼   ► it's all in the family they've got that [TS]

00:01:11 ◼   ► source code that those people are still [TS]

00:01:12 ◼   ► there somewhere right all right and then [TS]

00:01:15 ◼   ► an anonymous person wrote in and said I [TS]

00:01:18 ◼   ► was speaking with an Apple Mac OS [TS]

00:01:19 ◼   ► engineer when they said they will or [TS]

00:01:21 ◼   ► have been making better versions of the [TS]

00:01:24 ◼   ► new macbook pro keyboard and using them [TS]

00:01:25 ◼   ► in newly produced units without any [TS]

00:01:26 ◼   ► public acknowledgement or change of [TS]

00:01:28 ◼   ► model number by implication Apple will [TS]

00:01:31 ◼   ► also be using these refined keyboards in [TS]

00:01:32 ◼   ► any MacBook Pro keyboards they said that [TS]

00:01:35 ◼   ► this refinement of component designs is [TS]

00:01:36 ◼   ► very common and they said that it is [TS]

00:01:39 ◼   ► often good to wait a few months after [TS]

00:01:40 ◼   ► new product is released so that you can [TS]

00:01:42 ◼   ► get the revised versions of any [TS]

00:01:43 ◼   ► components that fact that were found to [TS]

00:01:45 ◼   ► have had issues after all why do they [TS]

00:01:46 ◼   ► all have to prove John right I like the [TS]

00:01:49 ◼   ► idea of them uh you know modifying the [TS]

00:01:51 ◼   ► product but not changing the the model [TS]

00:01:53 ◼   ► number like just that just to add an [TS]

00:01:55 ◼   ► error mystery kind of like oh these are [TS]

00:01:57 ◼   ► the good ones yeah I know I know it's [TS]

00:01:58 ◼   ► exactly the same part it looks exactly [TS]

00:02:00 ◼   ► the same of the model number is the same [TS]

00:02:01 ◼   ► but these the good ones we learned so [TS]

00:02:03 ◼   ► much about about assembling the old ones [TS]

00:02:05 ◼   ► to the degree you know put magic special [TS]

00:02:07 ◼   ► dust in it like I mean they do it you do [TS]

00:02:08 ◼   ► refine your manufacturing process like [TS]

00:02:10 ◼   ► you refine the assembly you could even [TS]

00:02:12 ◼   ► refine some of the [TS]

00:02:13 ◼   ► the materials for the pieces you could [TS]

00:02:15 ◼   ► source them from different places this [TS]

00:02:16 ◼   ► happens the manufacturer of any remotely [TS]

00:02:19 ◼   ► complicated good and I imagine you don't [TS]

00:02:21 ◼   ► always change the model number but as a [TS]

00:02:23 ◼   ► consumer this this is like telling us [TS]

00:02:26 ◼   ► what we want to hear like if you buy [TS]

00:02:28 ◼   ► later they're better like I always [TS]

00:02:29 ◼   ► believe that voodoo too and you know it [TS]

00:02:31 ◼   ► was good to like wait a little bit even [TS]

00:02:32 ◼   ► if only from like the the old-style [TS]

00:02:36 ◼   ► American car battle days of American car [TS]

00:02:38 ◼   ► manufacturing where you don't buy the [TS]

00:02:40 ◼   ► cars that were assembled on a Friday [TS]

00:02:41 ◼   ► because the workers don't care that much [TS]

00:02:42 ◼   ► and they just want to go off of the [TS]

00:02:43 ◼   ► weekend right and so they don't do a [TS]

00:02:44 ◼   ► good job assembling your car the idea [TS]

00:02:46 ◼   ► that after after some company has been [TS]

00:02:49 ◼   ► building a thing for some period of time [TS]

00:02:51 ◼   ► every part of the process of building it [TS]

00:02:53 ◼   ► becomes refined and the people slash [TS]

00:02:57 ◼   ► machine slash whatever get better at [TS]

00:02:59 ◼   ► building the thing even if every single [TS]

00:03:01 ◼   ► part of it is the same and so you kind [TS]

00:03:03 ◼   ► of don't want like the very first [TS]

00:03:05 ◼   ► PlayStation 4 off the assembly line [TS]

00:03:07 ◼   ► maybe you want the 7,000 or 100,000 [TS]

00:03:11 ◼   ► versus the first three but all those are [TS]

00:03:15 ◼   ► things that is kind of like modern-day [TS]

00:03:18 ◼   ► folk tales I tell myself to make myself [TS]

00:03:20 ◼   ► feel better about delaying purchases for [TS]

00:03:22 ◼   ► a small amount of time it's kind of the [TS]

00:03:23 ◼   ► opposite of Margot's folk tales that he [TS]

00:03:24 ◼   ► tells himself to make himself feel [TS]

00:03:26 ◼   ► better about buying things immediately [TS]

00:03:27 ◼   ► but we all have heard that make us feel [TS]

00:03:29 ◼   ► the biggest feel good about our [TS]

00:03:30 ◼   ► decisions honestly I I would like to [TS]

00:03:34 ◼   ► believe this uh but I just I just don't [TS]

00:03:37 ◼   ► know and by the way in my defense the [TS]

00:03:39 ◼   ► MacBook Escape came out in October I [TS]

00:03:42 ◼   ► bought it in March oh look at you [TS]

00:03:44 ◼   ► waiting six months which one the first [TS]

00:03:47 ◼   ► one of the second one because you didn't [TS]

00:03:48 ◼   ► buy it before you did order it before it [TS]

00:03:50 ◼   ► even was shipping to anybody if I recall [TS]

00:03:51 ◼   ► yes that's true [TS]

00:03:52 ◼   ► but the one I actually oh what I didn't [TS]

00:03:55 ◼   ► cancel that I let deliver to me the [TS]

00:03:57 ◼   ► MacBook escaped I ordered it in March [TS]

00:03:59 ◼   ► well that's good because the one you got [TS]

00:04:01 ◼   ► they've totally sorted out those sticky [TS]

00:04:02 ◼   ► keyboard situation mmm this anonymous [TS]

00:04:07 ◼   ► person would say Oh Marco got the last [TS]

00:04:08 ◼   ► bad one but now they're using all these [TS]

00:04:10 ◼   ► refine ones that have the same model [TS]

00:04:11 ◼   ► number mm-hmm we respond to this week by [TS]

00:04:15 ◼   ► betterment investing made better go to [TS]

00:04:18 ◼   ► betterment comm slash ATP to learn more [TS]

00:04:21 ◼   ► betterment is a smarter way to invest [TS]

00:04:23 ◼   ► your money providing investing advice [TS]

00:04:25 ◼   ► through smart technology [TS]

00:04:27 ◼   ► made an investing service and human [TS]

00:04:29 ◼   ► advisors they have changed the industry [TS]

00:04:31 ◼   ► using the same strategies that financial [TS]

00:04:33 ◼   ► advisors use the clients who have [TS]

00:04:34 ◼   ► millions of dollars but now they're [TS]

00:04:36 ◼   ► available to everyone this includes [TS]

00:04:38 ◼   ► smart rebalancing global diversification [TS]

00:04:41 ◼   ► and investments tax efficient strategies [TS]

00:04:43 ◼   ► and tax harvesting and so much more [TS]

00:04:45 ◼   ► betterments mission is to help you [TS]

00:04:47 ◼   ► manage and grow your investments to [TS]

00:04:49 ◼   ► build your financial future all with low [TS]

00:04:52 ◼   ► fees [TS]

00:04:52 ◼   ► so you lose less of your money along the [TS]

00:04:55 ◼   ► way because you know if you do the math [TS]

00:04:57 ◼   ► typical investment fees and costs really [TS]

00:04:59 ◼   ► add up over time and betterments fees [TS]

00:05:01 ◼   ► are a fraction of the cost of other [TS]

00:05:03 ◼   ► financial services and betterment is so [TS]

00:05:06 ◼   ► easy to use they've won awards for their [TS]

00:05:09 ◼   ► customer experience you can even see for [TS]

00:05:11 ◼   ► yourself by logging into a demo account [TS]

00:05:12 ◼   ► right on the website if you're curious [TS]

00:05:13 ◼   ► and and for a limited time if you sign [TS]

00:05:15 ◼   ► up for betterment you may qualify for a [TS]

00:05:17 ◼   ► free canary home security system so [TS]

00:05:20 ◼   ► terms and conditions do apply and [TS]

00:05:22 ◼   ► investing involves risk to learn more [TS]

00:05:24 ◼   ► visit betterment comm slash ATP that's [TS]

00:05:28 ◼   ► betterment comm slash ATP betterment [TS]

00:05:31 ◼   ► investing made better ah let's start the [TS]

00:05:37 ◼   ► show proper let's do what we really need [TS]

00:05:40 ◼   ► to do let's do what we've been waiting [TS]

00:05:42 ◼   ► on for several months now let's talk [TS]

00:05:44 ◼   ► about software methodologies Marco why [TS]

00:05:47 ◼   ► don't you start [TS]

00:05:48 ◼   ► I believe in fully test-driven agile [TS]

00:05:51 ◼   ► stand-up parking-lot element oh god stop [TS]

00:05:55 ◼   ► okay so let's talk about WDC so for some [TS]

00:05:58 ◼   ► reason you don't know what we're talking [TS]

00:05:58 ◼   ► about WTC is well by developer [TS]

00:06:00 ◼   ► conference it is happening next week as [TS]

00:06:02 ◼   ► we record this in San Jose California [TS]

00:06:04 ◼   ► first time that any of us have been to [TS]

00:06:07 ◼   ► San Jose for dub-dub it did happen there [TS]

00:06:10 ◼   ► back in the days before anyone really [TS]

00:06:11 ◼   ► cared about Apple don't write me uh but [TS]

00:06:14 ◼   ► now we're coming back to San Jose it's [TS]

00:06:15 ◼   ► going to be new experience for all of us [TS]

00:06:17 ◼   ► and there's a lot to talk about there's [TS]

00:06:20 ◼   ► a lot of stuff going on and there's been [TS]

00:06:23 ◼   ► surprisingly little chatter about what's [TS]

00:06:27 ◼   ► forthcoming and I bet you if you were to [TS]

00:06:30 ◼   ► listen to past episodes I bet you I've [TS]

00:06:32 ◼   ► said that the last several years but man [TS]

00:06:35 ◼   ► sitting here now the way I remember the [TS]

00:06:37 ◼   ► chatter leading up to Iowa's ten Iowa's [TS]

00:06:41 ◼   ► at nine and eight and seven I feel like [TS]

00:06:43 ◼   ► we knew a lot more about what was going [TS]

00:06:45 ◼   ► into those releases than we do what's [TS]

00:06:48 ◼   ► going into iOS well what presumably will [TS]

00:06:52 ◼   ► be iOS 11 do you guys feel the same way [TS]

00:06:54 ◼   ► yeah I mean especially because I mean [TS]

00:06:57 ◼   ► first of all is a little bit weird like [TS]

00:06:58 ◼   ► we've heard a lot of kind of like weak [TS]

00:07:02 ◼   ► second tier rumors but very little of [TS]

00:07:05 ◼   ► much credibility or or of much certainty [TS]

00:07:08 ◼   ► and it seems like you know and and the [TS]

00:07:12 ◼   ► rumors are so spread out and relatively [TS]

00:07:16 ◼   ► diverse in their nature like it isn't [TS]

00:07:18 ◼   ► like all about one product or all about [TS]

00:07:20 ◼   ► one thing that it's looking like it's [TS]

00:07:23 ◼   ► going to be a pretty potentially pretty [TS]

00:07:25 ◼   ► big WDC but that nobody can really say [TS]

00:07:29 ◼   ► for sure exactly why which is kind of [TS]

00:07:31 ◼   ► interesting yeah it's kind of fun that [TS]

00:07:33 ◼   ► way like we have a whole bunch of things [TS]

00:07:34 ◼   ► that we've heard might happen or [TS]

00:07:35 ◼   ► supposed to or intend to do happen maybe [TS]

00:07:38 ◼   ► but but I don't but really nothing like [TS]

00:07:41 ◼   ► nothing that's concrete as a lot of [TS]

00:07:43 ◼   ► previous leaks and reports have been we [TS]

00:07:46 ◼   ► can make it up in volume like it right [TS]

00:07:48 ◼   ► there's no like big spearhead like the [TS]

00:07:50 ◼   ► one big thing everyone's looking for and [TS]

00:07:52 ◼   ► then the ancillary thinks it's just a [TS]

00:07:53 ◼   ► bunch of other things it kind of reminds [TS]

00:07:54 ◼   ► me well maybe this maybe I miss [TS]

00:07:57 ◼   ► remembering what was it iOS 8 the year [TS]

00:07:59 ◼   ► iOS 8 was announced they now saw all [TS]

00:08:01 ◼   ► those features that we thought would [TS]

00:08:02 ◼   ► never come to iOS and there was you know [TS]

00:08:04 ◼   ► no one of them was a you know the thing [TS]

00:08:08 ◼   ► that we all held up but just the fact [TS]

00:08:09 ◼   ► that there were so many things in iOS 8 [TS]

00:08:12 ◼   ► that I was so desperately needed and [TS]

00:08:14 ◼   ► they all came that it would gave you [TS]

00:08:15 ◼   ► gave you the satisfaction of sort of you [TS]

00:08:17 ◼   ► know being overwhelmed that with the [TS]

00:08:19 ◼   ► sheer number of things that I've always [TS]

00:08:21 ◼   ► doing to improve its product and we [TS]

00:08:23 ◼   ► would all like that right but the [TS]

00:08:25 ◼   ► problem with these big laundry lists [TS]

00:08:26 ◼   ► where there's no one thing that's just a [TS]

00:08:27 ◼   ► bunch of other stuff is it's not all [TS]

00:08:29 ◼   ► going to be there like we've heard [TS]

00:08:30 ◼   ► rumors of everything they can't possibly [TS]

00:08:32 ◼   ► all be there so there's going to be some [TS]

00:08:34 ◼   ► disappointments mixed in depending on [TS]

00:08:36 ◼   ► what what you care about the most mixed [TS]

00:08:38 ◼   ► in with the other stuff so let's go [TS]

00:08:40 ◼   ► through this somebody has done a little [TS]

00:08:43 ◼   ► bit of preparation in the show notes and [TS]

00:08:44 ◼   ► since I don't know who it is and it [TS]

00:08:46 ◼   ► couldn't possibly have been Marco that [TS]

00:08:47 ◼   ► my process of elimination means it must [TS]

00:08:49 ◼   ► have been John who shouldn't be doing [TS]

00:08:51 ◼   ► any prep [TS]

00:08:51 ◼   ► research ahem budget night you never [TS]

00:08:54 ◼   ► notice I fill this document before every [TS]

00:08:56 ◼   ► single show you think elves do that [TS]

00:08:58 ◼   ► yes but yeah yes I did I thought it was [TS]

00:09:02 ◼   ► Keebler elves when they were done baking [TS]

00:09:03 ◼   ► out but anyway you should now honor my [TS]

00:09:05 ◼   ► my organization here because what I have [TS]

00:09:08 ◼   ► written as the the heading for the [TS]

00:09:10 ◼   ► section that we're getting into here is [TS]

00:09:11 ◼   ► says WWC hopes in dreams because as [TS]

00:09:15 ◼   ► marco pointed out the rumors are all [TS]

00:09:17 ◼   ► kind of wishy-washy like they'll [TS]

00:09:19 ◼   ► probably do some iOS stuff man like all [TS]

00:09:21 ◼   ► right yeah okay I'm not I'm not that [TS]

00:09:25 ◼   ► interested in predictions because if [TS]

00:09:27 ◼   ► there's one big thing we be like are [TS]

00:09:29 ◼   ► they gonna introduce the hoverboards or [TS]

00:09:30 ◼   ► not it's been super heavily rumor let's [TS]

00:09:32 ◼   ► talk about the hoverboards right instead [TS]

00:09:35 ◼   ► I feel like it's what do what do we want [TS]

00:09:38 ◼   ► or what do we think Apple should do in [TS]

00:09:39 ◼   ► each of these areas and obviously we'll [TS]

00:09:41 ◼   ► talk about predictions in terms of [TS]

00:09:42 ◼   ► handicapping them how they go but I feel [TS]

00:09:44 ◼   ► ill-equipped this year to offer any kind [TS]

00:09:48 ◼   ► of prediction about what will be [TS]

00:09:50 ◼   ► announced at WWC but I feel reasonably [TS]

00:09:53 ◼   ► well equipped to talk about what I would [TS]

00:09:55 ◼   ► like to see and then secondarily what I [TS]

00:09:57 ◼   ► think Apple should do and then like I [TS]

00:09:59 ◼   ► said inevitably will say well could they [TS]

00:10:01 ◼   ► possibly do this all right so we're [TS]

00:10:03 ◼   ► going to start and we're going to go [TS]

00:10:05 ◼   ► through software and then we'll go [TS]

00:10:07 ◼   ► through hardware and then we'll go [TS]

00:10:09 ◼   ► through I don't know kind of [TS]

00:10:10 ◼   ► miscellaneous stuff [TS]

00:10:11 ◼   ► can I offer an opening statement well [TS]

00:10:14 ◼   ► since you seem eager to then please [TS]

00:10:16 ◼   ► proceed on the ones ready for the [TS]

00:10:18 ◼   ► incomparable no it's way too intimating [TS]

00:10:21 ◼   ► basically I slightly disagree with with [TS]

00:10:24 ◼   ► the hopes and dreams angle of this I [TS]

00:10:26 ◼   ► have I have kind of prepared my [TS]

00:10:28 ◼   ► expectations to be things that I would [TS]

00:10:31 ◼   ► like to happen but that I also think [TS]

00:10:32 ◼   ► will happen things that are realistic [TS]

00:10:34 ◼   ► that are plausible that fit within [TS]

00:10:36 ◼   ► Apple's you know recent hopes and dreams [TS]

00:10:38 ◼   ► fits within that I'm not saying like you [TS]

00:10:39 ◼   ► want a hoverboard or you want them to [TS]

00:10:41 ◼   ► roll the car out on the stage and do it [TS]

00:10:43 ◼   ► donut I mean like we're all gonna be [TS]

00:10:45 ◼   ► within the realm of reason here I think [TS]

00:10:47 ◼   ► that that was implied if that wasn't [TS]

00:10:49 ◼   ► clear right and I do think before we get [TS]

00:10:51 ◼   ► into specifics I would say the general [TS]

00:10:54 ◼   ► trend I expect this year you know what [TS]

00:10:57 ◼   ► I'm pretty sure will happen like [TS]

00:10:59 ◼   ► overarching themes the most powerful [TS]

00:11:01 ◼   ► messages that are being delivered [TS]

00:11:02 ◼   ► I think it's we're going to have a very [TS]

00:11:05 ◼   ► heavy [TS]

00:11:05 ◼   ► focus on Siri first and foremost and [TS]

00:11:08 ◼   ► it's going to take all sorts of [TS]

00:11:09 ◼   ► different forms which we'll get to down [TS]

00:11:10 ◼   ► the road but heavy focus on Siri also [TS]

00:11:13 ◼   ► have you focused on iPad productivity [TS]

00:11:15 ◼   ► and kind of integrated with that iCloud [TS]

00:11:18 ◼   ► Drive and then I think secondarily we'll [TS]

00:11:22 ◼   ► see things like you know the iOS you [TS]

00:11:24 ◼   ► know potential redesign [TS]

00:11:25 ◼   ► I think the Mac is going to be you know [TS]

00:11:28 ◼   ► kind of mid-range priority and then [TS]

00:11:30 ◼   ► relatively quiet years for watch OS and [TS]

00:11:35 ◼   ► TV OS but really heavy focus everywhere [TS]

00:11:38 ◼   ► on Siri in number one and then kind of [TS]

00:11:42 ◼   ► iPad productivity and iCloud Drive like [TS]

00:11:44 ◼   ► kind of number two so you're predicting [TS]

00:11:46 ◼   ► that but since there isn't just talking [TS]

00:11:49 ◼   ► about overall theme do you also hope for [TS]

00:11:52 ◼   ► that and secondarily do you think that's [TS]

00:11:55 ◼   ► what Apple should be focusing on well it [TS]

00:11:57 ◼   ► depends I mean you know this is not only [TS]

00:11:59 ◼   ► is this like you know here's all the [TS]

00:12:01 ◼   ► cool stuff that we've made this year but [TS]

00:12:03 ◼   ► you know like every Apple event and like [TS]

00:12:05 ◼   ► every Apple launch there is a certain [TS]

00:12:08 ◼   ► degree of marketing strategy that goes [TS]

00:12:09 ◼   ► into how they present things what they [TS]

00:12:11 ◼   ► even present at all you know what they [TS]

00:12:13 ◼   ► name things how things are structured [TS]

00:12:15 ◼   ► and I think Apple is facing a very very [TS]

00:12:19 ◼   ► strong competitive force right now on [TS]

00:12:22 ◼   ► the voice assistant front from both [TS]

00:12:24 ◼   ► Google and Amazon and maybe even [TS]

00:12:26 ◼   ► Microsoft that you know Siri has been [TS]

00:12:30 ◼   ► criticized for being behind most of it [TS]

00:12:32 ◼   ► rightfully so in various areas here also [TS]

00:12:35 ◼   ► you know Apple doesn't yet have a like a [TS]

00:12:38 ◼   ► Siri cylinder slash standalone speaker [TS]

00:12:41 ◼   ► thing and we'll get to that because [TS]

00:12:42 ◼   ► that's rumored to possibly be announced [TS]

00:12:44 ◼   ► this this week or next week I guess [TS]

00:12:46 ◼   ► so that might happen but anyway it just [TS]

00:12:48 ◼   ► seems like Siri is an area in which kind [TS]

00:12:51 ◼   ► of the the current trend of the text [TS]

00:12:54 ◼   ► fear that Apple operates in this is like [TS]

00:12:56 ◼   ► the hot thing to be working on is to [TS]

00:12:58 ◼   ► have really awesome voice assistant [TS]

00:12:59 ◼   ► stuff and Apple is widely perceived [TS]

00:13:02 ◼   ► mostly fairly as being behind in that [TS]

00:13:04 ◼   ► area so I expect this to be kind of like [TS]

00:13:06 ◼   ► the way last year Apple was perceived to [TS]

00:13:09 ◼   ► be behind in machine learning [TS]

00:13:12 ◼   ► AI big data kind of problems and so last [TS]

00:13:15 ◼   ► year you heard them say machine learning [TS]

00:13:18 ◼   ► like a billion times [TS]

00:13:19 ◼   ► named everything machine learning they [TS]

00:13:20 ◼   ► bragged about how awesome that machine [TS]

00:13:22 ◼   ► learning was it was a hugely driven home [TS]

00:13:24 ◼   ► talking point and it was everything was [TS]

00:13:26 ◼   ► kind of marketed around their version of [TS]

00:13:28 ◼   ► saying we are doing machine learning in [TS]

00:13:30 ◼   ► this awesome way and here's here's why [TS]

00:13:32 ◼   ► and here's how we're doing it and look [TS]

00:13:33 ◼   ► at it look at all the machine learning [TS]

00:13:34 ◼   ► we're doing similarly I that's what I [TS]

00:13:37 ◼   ► think Syria is going to be this year [TS]

00:13:38 ◼   ► it's going to be like the overall theme [TS]

00:13:40 ◼   ► of basically everything being called [TS]

00:13:42 ◼   ► Siri just like last year where [TS]

00:13:43 ◼   ► everything was cooperation learning you [TS]

00:13:45 ◼   ► know everything's going to be named Siri [TS]

00:13:47 ◼   ► even features that aren't necessarily [TS]

00:13:50 ◼   ► what we think of a Siri today so like [TS]

00:13:52 ◼   ► like maybe maybe spotlight we've renamed [TS]

00:13:55 ◼   ► to Siri maybe search in mail or messages [TS]

00:13:58 ◼   ► we renamed to Siri you know who knows [TS]

00:14:01 ◼   ► like there could be a lot of angles to [TS]

00:14:02 ◼   ► this I actually think it's possible that [TS]

00:14:04 ◼   ► homekit will be renamed to Siri so you [TS]

00:14:07 ◼   ► would just say things like this light [TS]

00:14:09 ◼   ► switch works with Siri you know like I [TS]

00:14:11 ◼   ► think that's a there's a big chance of [TS]

00:14:12 ◼   ► stuff like this happening that Siri is [TS]

00:14:15 ◼   ► what Apple is going to be beating us [TS]

00:14:16 ◼   ► over the head with this year this is [TS]

00:14:18 ◼   ► going to be like the talking point theme [TS]

00:14:20 ◼   ► of the year and they're going to be all [TS]

00:14:22 ◼   ► about how awesome Siri is how far [TS]

00:14:24 ◼   ► they've come and how incredibly more [TS]

00:14:26 ◼   ► advanced it is and everything else out [TS]

00:14:27 ◼   ► there I think they're going to be [TS]

00:14:29 ◼   ► throwing machine learning at us some [TS]

00:14:30 ◼   ► more I don't think machine learnings day [TS]

00:14:32 ◼   ► and the Sun is over like in addition [TS]

00:14:33 ◼   ► Siri like oh here's the thing about the [TS]

00:14:35 ◼   ► Siri focus that you know it's getting at [TS]

00:14:37 ◼   ► with like this is something you want to [TS]

00:14:39 ◼   ► see and do something you think they [TS]

00:14:40 ◼   ► should do well so by saying they're [TS]

00:14:42 ◼   ► behind and I agree or they're both [TS]

00:14:44 ◼   ► perceived to be behind it actually are a [TS]

00:14:46 ◼   ► little behind in a lot of these areas [TS]

00:14:47 ◼   ► it's something they should do if they're [TS]

00:14:50 ◼   ► actually concerned with keeping up with [TS]

00:14:52 ◼   ► the Joneses very many times in history [TS]

00:14:53 ◼   ► Apple seems totally unconcerned with [TS]

00:14:55 ◼   ► doing the same thing as other come as [TS]

00:14:57 ◼   ► its competitors are doing in this [TS]

00:14:59 ◼   ► situation because Apple was pretty early [TS]

00:15:02 ◼   ► out of the gate was Syria like it's not [TS]

00:15:03 ◼   ► like they just didn't touch this area at [TS]

00:15:04 ◼   ► all they're in it like they they're in [TS]

00:15:06 ◼   ► that market of like smart assistant [TS]

00:15:08 ◼   ► thing that you talk to and they were in [TS]

00:15:09 ◼   ► it very early and they have a brand and [TS]

00:15:11 ◼   ► so on and so forth so I think it's a [TS]

00:15:13 ◼   ► situation where they can't say Oh apples [TS]

00:15:15 ◼   ► not interested in that art market like [TS]

00:15:17 ◼   ► or will enter it when we think there's [TS]

00:15:18 ◼   ► something there already they're right [TS]

00:15:19 ◼   ► there just behind so if they can if they [TS]

00:15:23 ◼   ► can have a CFO 'kiss I think it is [TS]

00:15:25 ◼   ► something they should and if they can [TS]

00:15:27 ◼   ► means do they have the api's and new [TS]

00:15:30 ◼   ► you know software things to do do they [TS]

00:15:32 ◼   ► have Syrian a tube or you know like you [TS]

00:15:34 ◼   ► have to have something behind it you [TS]

00:15:36 ◼   ► can't just sort of float on oh we've [TS]

00:15:38 ◼   ► made Syria a little bit better here some [TS]

00:15:39 ◼   ► demos you have to have something you [TS]

00:15:40 ◼   ► have to new API is WWC new ways for apps [TS]

00:15:43 ◼   ► to integrate it a new product would be [TS]

00:15:45 ◼   ► awesome right and rebranding you know [TS]

00:15:47 ◼   ► I'm not sure they're going to ditch home [TS]

00:15:49 ◼   ► kit in that way and I don't think they [TS]

00:15:51 ◼   ► care enough about the Mac to rebrand any [TS]

00:15:53 ◼   ► part of it to both Siri I mean you know [TS]

00:15:55 ◼   ► Snapple Mac OS just got Syria recently [TS]

00:15:57 ◼   ► it's like be happy for a couple years [TS]

00:15:58 ◼   ► Mac OS will pay attention to you later [TS]

00:16:01 ◼   ► okay yeah I think it is I think it is [TS]

00:16:03 ◼   ► something they should do and I and I [TS]

00:16:07 ◼   ► think it's also something that I would [TS]

00:16:08 ◼   ► want to see them do because I like you [TS]

00:16:10 ◼   ► know we always except for Casey the the [TS]

00:16:13 ◼   ► hold out have cylinders in our houses [TS]

00:16:14 ◼   ► that we talked to and I still [TS]

00:16:17 ◼   ► occasionally talk to Siri on my phone [TS]

00:16:19 ◼   ► and other things like that and I would [TS]

00:16:21 ◼   ► love for Siri to get better and I would [TS]

00:16:22 ◼   ► love for there to be other products and [TS]

00:16:24 ◼   ► other api's that incorporate Siri like I [TS]

00:16:26 ◼   ► said last show I would like to talk to [TS]

00:16:27 ◼   ► overcast and have it play things for me [TS]

00:16:29 ◼   ► so that kind of Siri can integration [TS]

00:16:31 ◼   ► with that kind of intent would be great [TS]

00:16:32 ◼   ► as well [TS]

00:16:32 ◼   ► so that theme you know and again this is [TS]

00:16:35 ◼   ► not we haven't delved into the specifics [TS]

00:16:36 ◼   ► we're just saying broadly speaking iOS [TS]

00:16:38 ◼   ► Mac OS hardware software Siri machine [TS]

00:16:40 ◼   ► learning that type of thing it's maybe [TS]

00:16:45 ◼   ► not my biggest hope well you know it [TS]

00:16:47 ◼   ► hopes and dreams for it but it is [TS]

00:16:49 ◼   ► plausible it is the thing I think they [TS]

00:16:50 ◼   ► should do and I hope they do do it so we [TS]

00:16:53 ◼   ► will actually finish the series segment [TS]

00:16:55 ◼   ► now is that like I think how are you [TS]

00:16:57 ◼   ► getting away with this John usually [TS]

00:16:58 ◼   ► stops we don't follow the show because [TS]

00:17:01 ◼   ► he he framed it correctly as abroad it [TS]

00:17:03 ◼   ► cuts across all these things we're not [TS]

00:17:04 ◼   ► talking about just iOS or just Mac OS or [TS]

00:17:06 ◼   ► just hardware just new products it is an [TS]

00:17:09 ◼   ► overall theme he framed it well his [TS]

00:17:10 ◼   ► opening statement the overall theme of [TS]

00:17:12 ◼   ► the show if you come away you know and [TS]

00:17:13 ◼   ► it is kind of a prediction but I brought [TS]

00:17:16 ◼   ► it back to is something you hope for and [TS]

00:17:18 ◼   ► is it something that you think they [TS]

00:17:20 ◼   ► should do so since I sort of have the [TS]

00:17:23 ◼   ► mic now I will say that Siri does not do [TS]

00:17:27 ◼   ► much for me either way it doesn't [TS]

00:17:29 ◼   ► actively make me angry terribly often [TS]

00:17:31 ◼   ► although that certainly happens and it [TS]

00:17:33 ◼   ► doesn't actively help my day terribly [TS]

00:17:35 ◼   ► often although that also certainly [TS]

00:17:37 ◼   ► happens so right now I'm pretty [TS]

00:17:40 ◼   ► uninterested in all of this that being [TS]

00:17:42 ◼   ► said [TS]

00:17:43 ◼   ► if history tells me anything any time I [TS]

00:17:46 ◼   ► tell you that I am completely [TS]

00:17:47 ◼   ► underwhelmed and uninterested in in [TS]

00:17:49 ◼   ► something which may or may not also meet [TS]

00:17:51 ◼   ► be me being nonplussed about something [TS]

00:17:54 ◼   ► depending on who you ask I always end up [TS]

00:17:57 ◼   ► becoming the world's biggest fan for [TS]

00:17:59 ◼   ► example would you wait one moment while [TS]

00:18:01 ◼   ► I check the time on my beloved Apple [TS]

00:18:02 ◼   ► watch so we'll see what happens if they [TS]

00:18:05 ◼   ► do release a Syrian a canister but [TS]

00:18:08 ◼   ► sitting here now I just don't care [TS]

00:18:11 ◼   ► not a bit so let's talk about the Syrian [TS]

00:18:14 ◼   ► a canister because this is very heavily [TS]

00:18:16 ◼   ► rumored it it really does seem like not [TS]

00:18:20 ◼   ► only is this a real product but this [TS]

00:18:21 ◼   ► really might be announced next week that [TS]

00:18:23 ◼   ► that is what the current you know most [TS]

00:18:25 ◼   ► common rumors are saying so first of all [TS]

00:18:28 ◼   ► I think let's assume for the sake of [TS]

00:18:31 ◼   ► this discussion let's assume that the [TS]

00:18:33 ◼   ► that this thing is real I'm going to [TS]

00:18:35 ◼   ► call it the Siri speaker for now because [TS]

00:18:37 ◼   ► like I don't even know is going to be [TS]

00:18:38 ◼   ► cylindrical shape you know like if it's [TS]

00:18:41 ◼   ► going to have a screen a cylinder [TS]

00:18:42 ◼   ► doesn't only make a lot of sense so it [TS]

00:18:44 ◼   ► might not be cylindrical who knows so [TS]

00:18:46 ◼   ► I'll call it the Siri speaker although I [TS]

00:18:48 ◼   ► do think there's actually a small chance [TS]

00:18:50 ◼   ► but kind of a long shot that it might be [TS]

00:18:52 ◼   ► beats branded but I think probably I [TS]

00:18:54 ◼   ► think Siri is the stronger brand for [TS]

00:18:56 ◼   ► them and they're going to want to [TS]

00:18:57 ◼   ► they're going to want to you know use [TS]

00:18:58 ◼   ► that here or at least that's the one [TS]

00:19:00 ◼   ► that they want to drive more so first of [TS]

00:19:02 ◼   ► all the way I picture this project if [TS]

00:19:05 ◼   ► you think about if you think through [TS]

00:19:06 ◼   ► like how would you do things like [TS]

00:19:08 ◼   ► configure apps on it what kind of apps [TS]

00:19:11 ◼   ► would there even be on it how would you [TS]

00:19:12 ◼   ► set it up what would manage it the way [TS]

00:19:15 ◼   ► that the Amazon family of products does [TS]

00:19:17 ◼   ► this is there is an there is a leading [TS]

00:19:20 ◼   ► the tube named app on your phone it's [TS]

00:19:23 ◼   ► not that different from Apple's watch [TS]

00:19:25 ◼   ► app on the iPhone so it's like the [TS]

00:19:27 ◼   ► companion app for the hardware product [TS]

00:19:29 ◼   ► which means this Harvard product would [TS]

00:19:31 ◼   ► need to be paired with an iPhone that's [TS]

00:19:33 ◼   ► what I think Apple is going to do with [TS]

00:19:35 ◼   ► this product I suspect that it's going [TS]

00:19:36 ◼   ► to be like there's going to be a Serie A [TS]

00:19:38 ◼   ► p-- much like the Amazon lady named app [TS]

00:19:41 ◼   ► and this will be like the centralized [TS]

00:19:43 ◼   ► control panel and I do think this is [TS]

00:19:46 ◼   ► kind of going to be iOS in general if [TS]

00:19:49 ◼   ► you're going to be able to access the [TS]

00:19:50 ◼   ► Siri a p-- for other things as well like [TS]

00:19:52 ◼   ► that could be a centralized control [TS]

00:19:54 ◼   ► panel for homekit devices which might be [TS]

00:19:57 ◼   ► security devices any kind of [TS]

00:19:59 ◼   ► integrations apps etc I expect that to [TS]

00:20:03 ◼   ► also then be you know just like the [TS]

00:20:05 ◼   ► watch app is for the watch [TS]

00:20:06 ◼   ► that'll be how you manage apps and [TS]

00:20:08 ◼   ► configuration in advanced configuration [TS]

00:20:11 ◼   ► of the Siri speaker device because if [TS]

00:20:14 ◼   ► you if you have like a small you know [TS]

00:20:16 ◼   ► it's probably like a small OLED screen [TS]

00:20:18 ◼   ► on there it probably will be a touch [TS]

00:20:20 ◼   ► screen and everything but it's probably [TS]

00:20:21 ◼   ► going to be too small and not that great [TS]

00:20:23 ◼   ► for things like a full keyboard I don't [TS]

00:20:25 ◼   ► think it's going to be that size screen [TS]

00:20:27 ◼   ► probably gonna be more like small status [TS]

00:20:29 ◼   ► displays maybe for things like timers [TS]

00:20:31 ◼   ► and maybe room for a few buttons like a [TS]

00:20:33 ◼   ► few big touch targets on screen but not [TS]

00:20:35 ◼   ► like you know probably bigger than a [TS]

00:20:36 ◼   ► watch but smaller than a phone what [TS]

00:20:38 ◼   ► makes you think it'll have a screen at [TS]

00:20:39 ◼   ► all have you read more recent rumors [TS]

00:20:40 ◼   ► than I have no but but most of the [TS]

00:20:43 ◼   ► rumors have said it will have a screen [TS]

00:20:45 ◼   ► so I'm inclined to believe that it will [TS]

00:20:47 ◼   ► I also having used the Amazon cylinders [TS]

00:20:52 ◼   ► without screens for all this time I do [TS]

00:20:55 ◼   ► think it would be nicer with a screen [TS]

00:20:57 ◼   ► for some basic tasks there's still [TS]

00:21:00 ◼   ► there's still like you know the the the [TS]

00:21:03 ◼   ► primary interface will still be voice [TS]

00:21:05 ◼   ► but it's nice to have a screen as a [TS]

00:21:08 ◼   ► secondary information output device or [TS]

00:21:11 ◼   ► an ambient information output device so [TS]

00:21:13 ◼   ► for things like watching a timer [TS]

00:21:15 ◼   ► countdown or displaying the weather all [TS]

00:21:17 ◼   ► the time or things like that it's nice [TS]

00:21:19 ◼   ► to have a screen for things like that I [TS]

00:21:21 ◼   ► don't know if they're going to go [TS]

00:21:22 ◼   ► full-blown like video screen for video [TS]

00:21:25 ◼   ► calls the way Amazon has I don't know [TS]

00:21:28 ◼   ► about that because that that whole idea [TS]

00:21:30 ◼   ► kind of makes not that much sense to me [TS]

00:21:32 ◼   ► it's kind of ungraceful and I don't know [TS]

00:21:34 ◼   ► I'm not sure I see Apple even though [TS]

00:21:36 ◼   ► they already have like FaceTime and [TS]

00:21:38 ◼   ► everything I'm not sure I see them doing [TS]

00:21:39 ◼   ► the video call market with this device [TS]

00:21:41 ◼   ► because they already have in all their [TS]

00:21:43 ◼   ► other devices but anyway I do suspect [TS]

00:21:46 ◼   ► that they're going to have an iPhone [TS]

00:21:48 ◼   ► companion app named Siri that will [TS]

00:21:51 ◼   ► encompass all this stuff probably even [TS]

00:21:53 ◼   ► replace what is now called the home app [TS]

00:21:55 ◼   ► that abuse with the new home app now [TS]

00:21:57 ◼   ► it's called Siri and it comes all the [TS]

00:21:59 ◼   ► stuff and it lets you manage your Siri [TS]

00:22:00 ◼   ► cylinder I expect the series cylinder to [TS]

00:22:04 ◼   ► be primarily sold on privacy screen [TS]

00:22:10 ◼   ► itself and you know [TS]

00:22:11 ◼   ► it will be the first screened one of [TS]

00:22:13 ◼   ► these things to market probably or at [TS]

00:22:15 ◼   ► least it'll be close to Amazon's that's [TS]

00:22:16 ◼   ► coming at the end of this month [TS]

00:22:18 ◼   ► I also expect Apple to push sound [TS]

00:22:20 ◼   ► quality hard you know Apple still has [TS]

00:22:23 ◼   ► big foothold in music and they have a [TS]

00:22:24 ◼   ► lot of people there who care about music [TS]

00:22:25 ◼   ► and frankly it wouldn't be that hard to [TS]

00:22:28 ◼   ► sound better than the echo so I expect [TS]

00:22:30 ◼   ► them to push sound quality hard it is [TS]

00:22:32 ◼   ► totally possible to sound good in a [TS]

00:22:35 ◼   ► small enclosure and I know that because [TS]

00:22:38 ◼   ► I have a Sonos play:1 speaker right next [TS]

00:22:40 ◼   ► to my echo that I hardly ever use [TS]

00:22:41 ◼   ► anymore because it's so much less [TS]

00:22:43 ◼   ► convenient but the play one is almost [TS]

00:22:45 ◼   ► the same size as the echo and it sounds [TS]

00:22:48 ◼   ► way better it's not even close and so I [TS]

00:22:51 ◼   ► know Apple would have the expertise to [TS]

00:22:52 ◼   ► develop something really good sounding [TS]

00:22:54 ◼   ► in that size class if they want to and [TS]

00:22:56 ◼   ► they probably do want to that could be a [TS]

00:22:57 ◼   ► great selling point I would also suggest [TS]

00:23:00 ◼   ► that this is also Apple and this is also [TS]

00:23:04 ◼   ► Tim Cook's Apple so there is almost no [TS]

00:23:07 ◼   ► chance it's going to be just one of [TS]

00:23:08 ◼   ► these it's probably going to be like you [TS]

00:23:11 ◼   ► know at the Amazon one with the screen [TS]

00:23:13 ◼   ► is like 230 bucks something like that [TS]

00:23:16 ◼   ► I'm guessing the cheapest one you can [TS]

00:23:19 ◼   ► buy from Apple is 300 maybe even more [TS]

00:23:22 ◼   ► and that that's not going to be the one [TS]

00:23:24 ◼   ► anybody wants to buy that there's going [TS]

00:23:26 ◼   ► to be upsell models maybe they'll be [TS]

00:23:28 ◼   ► like different materials different [TS]

00:23:29 ◼   ► colors probably they're going to be [TS]

00:23:31 ◼   ► things like bigger or differently SPECT [TS]

00:23:33 ◼   ► speakers you know like and that's what [TS]

00:23:35 ◼   ► Sonos does they have like the small ones [TS]

00:23:36 ◼   ► medium big ones and the big ones are [TS]

00:23:38 ◼   ► really expensive [TS]

00:23:40 ◼   ► maybe they'll even go as far as to have [TS]

00:23:42 ◼   ► different storage tiers like the Apple [TS]

00:23:44 ◼   ► TV but that was kind of my comedy option [TS]

00:23:46 ◼   ► I don't actually believe they're going [TS]

00:23:47 ◼   ► to do that I hope they don't because the [TS]

00:23:49 ◼   ► actual storage tiers on the actual Apple [TS]

00:23:51 ◼   ► TV are a comedy option that make no [TS]

00:23:53 ◼   ► sense so I hope they've learned and I [TS]

00:23:56 ◼   ► hope they don't do that here but I'm [TS]

00:23:57 ◼   ► guessing like roughly 300 bucks for a [TS]

00:24:00 ◼   ► base model but the one you're going to [TS]

00:24:02 ◼   ► actually want is going to be more than [TS]

00:24:04 ◼   ► that for some premium reason probably [TS]

00:24:06 ◼   ► better speakers or something like that [TS]

00:24:09 ◼   ► and then otherwise I think you know this [TS]

00:24:12 ◼   ► you know if it if it runs it would make [TS]

00:24:15 ◼   ► sense for to run apps and the way they [TS]

00:24:17 ◼   ► would probably do that is very similar [TS]

00:24:18 ◼   ► to how the watch is doing it so the iOS [TS]

00:24:21 ◼   ► app would be the post slash container [TS]

00:24:25 ◼   ► and it would have a special extension [TS]

00:24:26 ◼   ► that runs on the Siri speaker and that [TS]

00:24:29 ◼   ► the companion app would manage that [TS]

00:24:31 ◼   ► relationship for you if you wanted to [TS]

00:24:32 ◼   ► install or delete them but that it would [TS]

00:24:35 ◼   ► be an iOS extension that is not running [TS]

00:24:37 ◼   ► on the phone it's running on the speaker [TS]

00:24:38 ◼   ► but it's managed by the parent app on [TS]

00:24:41 ◼   ► the phone and by the companion app and [TS]

00:24:43 ◼   ► then my other my only other kind of long [TS]

00:24:47 ◼   ► shot on this obviously going to heavily [TS]

00:24:49 ◼   ► push Apple music and music gonna be is [TS]

00:24:51 ◼   ► gonna be I think one of the biggest [TS]

00:24:52 ◼   ► selling points of this thing I think [TS]

00:24:54 ◼   ► long shot number two besides the beats [TS]

00:24:56 ◼   ► brand is that they might even pull a [TS]

00:25:00 ◼   ► Sonos and attack them head-on and do [TS]

00:25:03 ◼   ► multi-room audio from day one which [TS]

00:25:05 ◼   ► currently Amazon doesn't do it all yet I [TS]

00:25:09 ◼   ► know Google announced they were going to [TS]

00:25:11 ◼   ► but have they actually shipped that yet [TS]

00:25:12 ◼   ► I don't have the famoust idea John [TS]

00:25:14 ◼   ► you're that you're in charge of Google [TS]

00:25:15 ◼   ► home on this show I have one of them I [TS]

00:25:17 ◼   ► would I know [TS]

00:25:18 ◼   ► I'll get a second one on the answered a [TS]

00:25:19 ◼   ► question all right but so yeah III think [TS]

00:25:21 ◼   ► it would be really cool if Apple did [TS]

00:25:24 ◼   ► Sonos multi-room audio now that I've had [TS]

00:25:27 ◼   ► a Sonu system for a couple of years I do [TS]

00:25:29 ◼   ► really enjoy that like it's really nice [TS]

00:25:31 ◼   ► to have speakers in multiple rooms of [TS]

00:25:33 ◼   ► your house so like when you're doing [TS]

00:25:35 ◼   ► things around the house you can have the [TS]

00:25:37 ◼   ► same music playing and all them it's [TS]

00:25:38 ◼   ► really nice and the main reason I don't [TS]

00:25:40 ◼   ► use that anymore is because it's so much [TS]

00:25:42 ◼   ► more convenient to have everything voice [TS]

00:25:43 ◼   ► controlled so if Apple can combine those [TS]

00:25:46 ◼   ► things Amazon I'm kind of surprised they [TS]

00:25:48 ◼   ► haven't but they haven't so if Apple can [TS]

00:25:50 ◼   ► be the first one to combine those things [TS]

00:25:51 ◼   ► and if they're going to have a heavy [TS]

00:25:53 ◼   ► music focus and if they're going to have [TS]

00:25:55 ◼   ► good speakers in these things to begin [TS]

00:25:57 ◼   ► with that could be a really strong [TS]

00:25:59 ◼   ► competitive advantage because they're [TS]

00:26:01 ◼   ► probably not going to be as strong with [TS]

00:26:02 ◼   ► like the voice accuracy or the [TS]

00:26:04 ◼   ► reliability or the speed or the [TS]

00:26:06 ◼   ► third-party integrations so they can try [TS]

00:26:09 ◼   ► to get advantages in other areas where [TS]

00:26:10 ◼   ► Apple is strong so things like physical [TS]

00:26:13 ◼   ► design the UI the thing is sound quality [TS]

00:26:17 ◼   ► multi-room audio you know major music [TS]

00:26:18 ◼   ► integration that's where I expect Apple [TS]

00:26:20 ◼   ► to go with this you have such a specific [TS]

00:26:23 ◼   ► vision of this entire ecosystem of [TS]

00:26:25 ◼   ► products and as you think you have [TS]

00:26:26 ◼   ► inside information that we don't have I [TS]

00:26:28 ◼   ► think I do a lot of specifics that's a [TS]

00:26:31 ◼   ► lot of specific no but I don't wait what [TS]

00:26:33 ◼   ► I basically did was I started writing [TS]

00:26:35 ◼   ► out the this note of like what I expect [TS]

00:26:37 ◼   ► this thing might be [TS]

00:26:39 ◼   ► and I started thinking about okay well [TS]

00:26:40 ◼   ► it does it run apps you know if it runs [TS]

00:26:42 ◼   ► apps have word is that where the apps [TS]

00:26:44 ◼   ► come from and it was it once you're [TS]

00:26:46 ◼   ► thinking through like oh how how might [TS]

00:26:48 ◼   ► they do this yeah now that every every [TS]

00:26:50 ◼   ► one of those things sounds like yep [TS]

00:26:51 ◼   ► that's exactly the way they would do it [TS]

00:26:53 ◼   ► if they were doing that but what I have [TS]

00:26:54 ◼   ► trouble with is you just listed up if [TS]

00:26:56 ◼   ► they were to catch up with everybody on [TS]

00:26:58 ◼   ► all fronts at once this is how they do [TS]

00:26:59 ◼   ► it and I agree like I don't know I'm [TS]

00:27:02 ◼   ► pessimistic that they are going to do [TS]

00:27:04 ◼   ► that like and and what I'm thinking of [TS]

00:27:07 ◼   ► as all things you described it's like [TS]

00:27:08 ◼   ► okay you're not going to get all this [TS]

00:27:10 ◼   ► stuff with the first product it's going [TS]

00:27:12 ◼   ► to concentrate on one area or another so [TS]

00:27:14 ◼   ► for example one angle could be again if [TS]

00:27:16 ◼   ► this thing is even announced WWC [TS]

00:27:17 ◼   ► multi-room audio no screen series [TS]

00:27:20 ◼   ► speaker right that alone seems like a [TS]

00:27:24 ◼   ► version of one product from Apple like [TS]

00:27:25 ◼   ► none of the other things you mentioned [TS]

00:27:26 ◼   ► are there there's no screen there's no [TS]

00:27:27 ◼   ► apps there's no you know home kit [TS]

00:27:30 ◼   ► central home hub thing there's no you [TS]

00:27:32 ◼   ► know it's just is just Siri speaker you [TS]

00:27:34 ◼   ► can talk to it and it's multi-room audio [TS]

00:27:36 ◼   ► and that's it and they're expensive in [TS]

00:27:38 ◼   ► this two of them right I'm on board with [TS]

00:27:40 ◼   ► that or it could be a home hub thing but [TS]

00:27:42 ◼   ► then no multi-room audio but just like [TS]

00:27:44 ◼   ► one good speaker and the thing or it [TS]

00:27:46 ◼   ► could be a little app platform thing [TS]

00:27:48 ◼   ► that isn't a speaker but that you know [TS]

00:27:49 ◼   ► it's like I have trouble making myself [TS]

00:27:52 ◼   ► believe that today's Apple is going to [TS]

00:27:54 ◼   ► come out of the gate with something so [TS]

00:27:55 ◼   ► comprehensive well if they did like I [TS]

00:27:58 ◼   ► agree with you that if they if they did [TS]

00:27:59 ◼   ► attack on all those fronts that's [TS]

00:28:01 ◼   ► probably how they would attack on every [TS]

00:28:02 ◼   ► single one of those fronts because there [TS]

00:28:03 ◼   ► is based on you know something they've [TS]

00:28:05 ◼   ► done before technology they already have [TS]

00:28:07 ◼   ► things they're already good at and [TS]

00:28:09 ◼   ► enhancements to things that that you [TS]

00:28:11 ◼   ► know obviously that were obviously [TS]

00:28:12 ◼   ► assuming enhancements to Siri to go [TS]

00:28:13 ◼   ► along with this to make it more capable [TS]

00:28:15 ◼   ► just in general right well but what I'm [TS]

00:28:17 ◼   ► describing is a a smaller scale than the [TS]

00:28:21 ◼   ► first version of the Apple watch and [TS]

00:28:23 ◼   ► it's way easier to make because this big [TS]

00:28:25 ◼   ► chunky thing the Apple watch was so [TS]

00:28:27 ◼   ► incredibly hyped and rumored that it was [TS]

00:28:29 ◼   ► like them you know and it just the Apple [TS]

00:28:32 ◼   ► watch came out and it did do all those [TS]

00:28:34 ◼   ► things all at once but the lead up to it [TS]

00:28:36 ◼   ► matched that like it was not I mean they [TS]

00:28:39 ◼   ► were they they built that whole [TS]

00:28:40 ◼   ► temporary thing and had this giant [TS]

00:28:42 ◼   ► special event for it and we all knew it [TS]

00:28:44 ◼   ► was coming it was just like and what is [TS]

00:28:46 ◼   ► it going to be is it going to be a [TS]

00:28:47 ◼   ► holographic wrist thing that floats [TS]

00:28:48 ◼   ► under like it was just it was added [TS]

00:28:50 ◼   ► control right and they did do a really [TS]

00:28:52 ◼   ► good [TS]

00:28:52 ◼   ► job on it and you know they figured out [TS]

00:28:53 ◼   ► the software eventually - but the series [TS]

00:28:56 ◼   ► stuff is like I wonder if Apple whatever [TS]

00:28:58 ◼   ► have a tube thing man maybe oh here [TS]

00:29:00 ◼   ► might be WABC maybe have screen maybe [TS]

00:29:02 ◼   ► won't probably speaker cool like it's [TS]

00:29:04 ◼   ► getting back to like the scope of like [TS]

00:29:06 ◼   ► Apple can make a really good Bluetooth [TS]

00:29:07 ◼   ► speaker as I think I said a couple of [TS]

00:29:09 ◼   ► shows ago it's like yeah they could if [TS]

00:29:11 ◼   ► they felt like it right and you're like [TS]

00:29:13 ◼   ► no Apple can dominate this home market [TS]

00:29:15 ◼   ► by doing everything super awesome way [TS]

00:29:16 ◼   ► and just charging us twice as much well [TS]

00:29:18 ◼   ► no I didn't say that I didn't say that [TS]

00:29:20 ◼   ► because there are going to be major [TS]

00:29:22 ◼   ► areas of the that Apple's not gonna be [TS]

00:29:23 ◼   ► competitive on because it's all based on [TS]

00:29:25 ◼   ► Siri and there are major areas this [TS]

00:29:27 ◼   ► serious and competitive on things like [TS]

00:29:29 ◼   ► speed reliability and certain levels of [TS]

00:29:31 ◼   ► intelligence Wow again like the [TS]

00:29:33 ◼   ► underlying premise is that the this [TS]

00:29:35 ◼   ► comes along with a new and improved [TS]

00:29:37 ◼   ► version of Siri like the Siri and this [TS]

00:29:39 ◼   ► tube is better than Siri in all of the [TS]

00:29:41 ◼   ► places it's interesting question of [TS]

00:29:42 ◼   ► whether say they even do that oh I don't [TS]

00:29:44 ◼   ► believe that at all I think it's gonna [TS]

00:29:45 ◼   ► be exactly the same Siri you think so I [TS]

00:29:47 ◼   ► mean it's the very least I would hope [TS]

00:29:48 ◼   ► that it would hear me better than the [TS]

00:29:50 ◼   ► microphones in a watch or in the phone [TS]

00:29:52 ◼   ► just because they've got more room for [TS]

00:29:53 ◼   ► more microphones right well it might but [TS]

00:29:54 ◼   ► honestly I don't have much problem with [TS]

00:29:57 ◼   ► Siri hearing me properly like the words [TS]

00:29:59 ◼   ► that I say are usually transcribed very [TS]

00:30:01 ◼   ► accurately it's what they do afterwards [TS]

00:30:03 ◼   ► that's that's usually probably yeah I [TS]

00:30:06 ◼   ► have some trouble with activations but [TS]

00:30:07 ◼   ► yeah but like on the Siri tube speaker [TS]

00:30:11 ◼   ► screen whatever thing I'm currently [TS]

00:30:14 ◼   ► filing this in the category of a thing [TS]

00:30:18 ◼   ► that I totally believe Apple has worked [TS]

00:30:20 ◼   ► on and may still be working on but that [TS]

00:30:22 ◼   ► I would not shock me if there was no [TS]

00:30:26 ◼   ► dedicated Siri related hardware announce [TS]

00:30:29 ◼   ► at WWDC so I'm not I'm not pinning my [TS]

00:30:32 ◼   ► hopes on this being at WWDC even if it's [TS]

00:30:35 ◼   ► a thing they're working on even if they [TS]

00:30:36 ◼   ► are going to ship it later I don't know [TS]

00:30:38 ◼   ► like just think of the Apple TV that [TS]

00:30:41 ◼   ► Miss WWC remember when that happened [TS]

00:30:43 ◼   ► like the new Apple TV and they were [TS]

00:30:44 ◼   ► gonna have it for everybody and it just [TS]

00:30:45 ◼   ► it didn't quite make it right so this [TS]

00:30:47 ◼   ► I'm putting in that this in that bin [TS]

00:30:48 ◼   ► right now which would be a shame but [TS]

00:30:50 ◼   ► looking down the list of the rest of the [TS]

00:30:51 ◼   ► things I still feel like they would have [TS]

00:30:53 ◼   ► enough stuff to make a good keynote [TS]

00:30:54 ◼   ► without any serious stuff and if they [TS]

00:30:57 ◼   ► did have it like would they save it for [TS]

00:31:00 ◼   ► the end is that is that the biggest [TS]

00:31:01 ◼   ► announcement that they save towards the [TS]

00:31:03 ◼   ► you know the end slot where the good [TS]

00:31:04 ◼   ► stuff comes like they obviously like [TS]

00:31:06 ◼   ► lead with like watch OS and Mac OS [TS]

00:31:08 ◼   ► updates then build up to the stuff that [TS]

00:31:09 ◼   ► we really care about right and this is [TS]

00:31:11 ◼   ► the last thing I you know I guess we'll [TS]

00:31:14 ◼   ► find out but anyway that's how I feel [TS]

00:31:15 ◼   ► about this eerie thing in terms of [TS]

00:31:17 ◼   ► predictions that durable that it will be [TS]

00:31:19 ◼   ► more constrained than all the things [TS]

00:31:21 ◼   ► that Marco listed and that I would not [TS]

00:31:23 ◼   ► be shocked if it didn't appear and I'm [TS]

00:31:24 ◼   ► not gonna and I wouldn't and honestly if [TS]

00:31:26 ◼   ► everything else comes out you know [TS]

00:31:28 ◼   ► everything else has reasonably good [TS]

00:31:30 ◼   ► announcements of fulfilling some of my [TS]

00:31:31 ◼   ► hopes and dreams I'll be okay with that [TS]

00:31:34 ◼   ► we are sponsored this week by jet go to [TS]

00:31:37 ◼   ► jet calm and use promo code ATP for 20% [TS]

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00:31:44 ◼   ► is a really cool shopping site they have [TS]

00:31:46 ◼   ► a great selection they have fast and [TS]

00:31:48 ◼   ► free shipping and they really optimized [TS]

00:31:50 ◼   ► for everyday essentials the prices are [TS]

00:31:53 ◼   ► incredibly competitive the prices drop [TS]

00:31:55 ◼   ► as you shop so the more you add to your [TS]

00:31:58 ◼   ► cart the more you can save they have [TS]

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00:32:08 ◼   ► that's with no annual membership fees no [TS]

00:32:11 ◼   ► other fees but you know you don't have [TS]

00:32:12 ◼   ► to be a certain you know premium member [TS]

00:32:14 ◼   ► or anything to get that fast free [TS]

00:32:16 ◼   ► shipping you get all the benefits [TS]

00:32:17 ◼   ► without paying any extra price and they [TS]

00:32:20 ◼   ► have 24/7 customer service with the jet [TS]

00:32:23 ◼   ► head team in Salt Lake City [TS]

00:32:25 ◼   ► you can shop from your couch it is very [TS]

00:32:27 ◼   ► very stress-free and convenient and [TS]

00:32:29 ◼   ► again they have a great selection I so I [TS]

00:32:31 ◼   ► tried this out and and I gotta say I was [TS]

00:32:33 ◼   ► very very impressed I thought they would [TS]

00:32:36 ◼   ► you know maybe not have some really [TS]

00:32:38 ◼   ► obscure stuff I was looking for you know [TS]

00:32:40 ◼   ► things like audio gear and stuff they [TS]

00:32:42 ◼   ► had everything I searched for I was [TS]

00:32:45 ◼   ► blown away and again their prices are [TS]

00:32:47 ◼   ► extremely competitive the shipping was [TS]

00:32:49 ◼   ► super fast and it's really nice again [TS]

00:32:52 ◼   ► there's no annual membership fee to get [TS]

00:32:54 ◼   ► the best benefits they have very [TS]

00:32:56 ◼   ► competitive prices very good ways to [TS]

00:32:58 ◼   ► save money you can even do things like [TS]

00:32:59 ◼   ► micro optimize the price you can do [TS]

00:33:01 ◼   ► things like if you're positive you're [TS]

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00:33:04 ◼   ► opt out of the return policy and save a [TS]

00:33:07 ◼   ► bit of money there too it's really cool [TS]

00:33:09 ◼   ► there's a ton of cool options the more [TS]

00:33:10 ◼   ► you buy the more you can save there's [TS]

00:33:12 ◼   ► bulk discounts it's pretty great so once [TS]

00:33:15 ◼   ► again go to jet comm and they have cool [TS]

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00:33:26 ◼   ► once again that's a jet comm terms and [TS]

00:33:28 ◼   ► conditions apply sea jet comm for [TS]

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00:33:34 ◼   ► over $35 with code ATP at checkout terms [TS]

00:33:38 ◼   ► and conditions do apply sea jet comm for [TS]

00:33:40 ◼   ► details thank you very much to Jett for [TS]

00:33:42 ◼   ► sponsoring our show all right so I'm [TS]

00:33:47 ◼   ► sorry boss what are we doing LS iOS [TS]

00:33:50 ◼   ► because we're going for the biggest I [TS]

00:33:51 ◼   ► feel like now please mark I wanted to go [TS]

00:33:53 ◼   ► right for the desert and talk about the [TS]

00:33:54 ◼   ► Siri which is like you know the new [TS]

00:33:56 ◼   ► hardware new product category like the [TS]

00:33:58 ◼   ► most probably the most exciting thing [TS]

00:33:59 ◼   ► that could be announced at WWC you know [TS]

00:34:03 ◼   ► inducing a new product category that [TS]

00:34:04 ◼   ► Apple was in him before thing this thing [TS]

00:34:06 ◼   ► that rarely happens we did that one and [TS]

00:34:07 ◼   ► I feel like iOS is the next biggest [TS]

00:34:10 ◼   ► possible announcement because there's a [TS]

00:34:12 ◼   ► lot of a lot of rumors and ideas around [TS]

00:34:16 ◼   ► iOS not just improving its capabilities [TS]

00:34:20 ◼   ► improving capabilities of the iPad and [TS]

00:34:22 ◼   ► you know adding features that people [TS]

00:34:23 ◼   ► have wanted and like getting back on the [TS]

00:34:26 ◼   ► bandwagon of advancing iOS but also the [TS]

00:34:30 ◼   ► possibility that the major foundational [TS]

00:34:33 ◼   ► interface paradigms in iOS could be [TS]

00:34:36 ◼   ► rethought like particularly about how [TS]

00:34:37 ◼   ► how application is deal with files and [TS]

00:34:40 ◼   ► drag and drop which dragon drop is like [TS]

00:34:43 ◼   ► not at all and files is in in in a way [TS]

00:34:47 ◼   ► that is not like the old way where there [TS]

00:34:49 ◼   ► was no access to the file system but is [TS]

00:34:50 ◼   ► kind of this awkward middle ground so [TS]

00:34:52 ◼   ► there's a lot of rumors surrounding that [TS]

00:34:54 ◼   ► and again when we say file system we [TS]

00:34:56 ◼   ► don't mean like the literal file system [TS]

00:34:58 ◼   ► which is a PFS now yay but like in terms [TS]

00:35:01 ◼   ► of file management there's a lot of [TS]

00:35:02 ◼   ► rumors about that and any and all of [TS]

00:35:05 ◼   ► those things are significant for iOS and [TS]

00:35:08 ◼   ► most of it I feel like is focused on [TS]

00:35:10 ◼   ► sort of the high end of iOS the devices [TS]

00:35:12 ◼   ► that are big and fast and have a lot of [TS]

00:35:14 ◼   ► memory not so much on your phones like [TS]

00:35:18 ◼   ► what is this going to do about your [TS]

00:35:19 ◼   ► phones more about like hey I've got this [TS]

00:35:21 ◼   ► big powerful 12.5 inch iPad pro with the [TS]

00:35:25 ◼   ► stylus but multitasking hasn't changed [TS]

00:35:28 ◼   ► much in many years and there's no [TS]

00:35:30 ◼   ► drag-and-drop and dealing with files is [TS]

00:35:32 ◼   ► still kind of a pain [TS]

00:35:34 ◼   ► and for many years that have been [TS]

00:35:35 ◼   ► reversed about that being rejiggered but [TS]

00:35:38 ◼   ► this certainly seems like the year when [TS]

00:35:40 ◼   ► the announcement kind of like ios8 where [TS]

00:35:42 ◼   ► the announcements for iOS will be things [TS]

00:35:45 ◼   ► that have been a long time coming that [TS]

00:35:46 ◼   ► are super impressive that people look at [TS]

00:35:48 ◼   ► and say eh this is going to change how I [TS]

00:35:50 ◼   ► use my iOS device in a positive way and [TS]

00:35:52 ◼   ► developers are gonna say be I can't wait [TS]

00:35:54 ◼   ► to add support for that from my [TS]

00:35:55 ◼   ► application which is a perfect fit for [TS]

00:35:57 ◼   ► WWC iOS is the glory OS and they can [TS]

00:36:00 ◼   ► start adding it for lack of a better [TS]

00:36:02 ◼   ► word Pro features to iOS the crowd [TS]

00:36:05 ◼   ► beloved developers were level useable of [TS]

00:36:07 ◼   ► it yeah I don't know what to make of all [TS]

00:36:09 ◼   ► that I was asked by a friend of the show [TS]

00:36:12 ◼   ► Stephen Hackett to do a piece for his [TS]

00:36:15 ◼   ► members newsletter and so I wrote a [TS]

00:36:17 ◼   ► piece that I'll eventually post on my [TS]

00:36:19 ◼   ► website but probably not for a few weeks [TS]

00:36:21 ◼   ► um about why I think that the iOS the [TS]

00:36:24 ◼   ► iOS gee-gees the iPad is not for me [TS]

00:36:27 ◼   ► anymore and since I just made this [TS]

00:36:30 ◼   ► public declaration that the iPad is not [TS]

00:36:32 ◼   ► for me anymore [TS]

00:36:33 ◼   ► I expect that whatever is done at WDC [TS]

00:36:37 ◼   ► this year will make me go crawling [TS]

00:36:39 ◼   ► directly back to the iPad and tell [TS]

00:36:41 ◼   ► everyone about how I never doubted the [TS]

00:36:43 ◼   ► iPad and the iPad has always been the [TS]

00:36:45 ◼   ► thing for me but I think it's obvious [TS]

00:36:47 ◼   ► that this is going to be a year that's [TS]

00:36:49 ◼   ► heavy on iPad I think I think it's [TS]

00:36:52 ◼   ► possible that Federico vtg smile may not [TS]

00:36:54 ◼   ► fit through the doors on the way out of [TS]

00:36:56 ◼   ► the keynote which to be a truth be told [TS]

00:36:59 ◼   ► is a good thing um I I don't dislike the [TS]

00:37:03 ◼   ► iPad I just feel like I'm neutered or [TS]

00:37:05 ◼   ► not neutered maybe but handcuffed is [TS]

00:37:07 ◼   ► better word for it handcuffed by it and [TS]

00:37:10 ◼   ► and so if if a lot of the pain points [TS]

00:37:14 ◼   ► that I have when using the iPad went [TS]

00:37:19 ◼   ► away that would be really great but to [TS]

00:37:21 ◼   ► come back to the a sensible point of all [TS]

00:37:23 ◼   ► this which is hopes and dreams [TS]

00:37:24 ◼   ► I do hope and dream for a better Siri a [TS]

00:37:28 ◼   ► P I I think it would be somewhat useful [TS]

00:37:30 ◼   ► for what I do at my day job but I think [TS]

00:37:34 ◼   ► it would be super useful for things like [TS]

00:37:36 ◼   ► overcast there's been many times that [TS]

00:37:38 ◼   ► I've wanted to say you know hey dingus [TS]

00:37:40 ◼   ► play [TS]

00:37:41 ◼   ► I don't know fatal error in in overcast [TS]

00:37:44 ◼   ► or something like that or you know hey [TS]

00:37:46 ◼   ► dingus played Dubai [TS]

00:37:47 ◼   ► Friday and overcast and and having the [TS]

00:37:49 ◼   ► ability to do that would be really [TS]

00:37:50 ◼   ► really awesome I'm a little disappointed [TS]

00:37:55 ◼   ► that Swift is open source in that as far [TS]

00:38:01 ◼   ► as I know a lot of the things that I [TS]

00:38:02 ◼   ► want from Swift aren't happening because [TS]

00:38:05 ◼   ► if they were happening I would know them [TS]

00:38:07 ◼   ► because open source and so I'm hopeful [TS]

00:38:10 ◼   ► that maybe some stuff has been happening [TS]

00:38:12 ◼   ► behind the scenes that is Swift specific [TS]

00:38:14 ◼   ► I've been yearning for reflection I've [TS]

00:38:17 ◼   ► been yearning for async/await [TS]

00:38:19 ◼   ► there's a bunch of other things that [TS]

00:38:21 ◼   ► I've wanted that I can't think of off [TS]

00:38:22 ◼   ► top my head but I every indication is [TS]

00:38:25 ◼   ► that I'm not getting any of those things [TS]

00:38:26 ◼   ► because if I was I would know about it [TS]

00:38:28 ◼   ► because open source however that being [TS]

00:38:30 ◼   ► said you know any improvements tax code [TS]

00:38:32 ◼   ► to make writing Swift a little better to [TS]

00:38:36 ◼   ► make using Swift a little better would [TS]

00:38:38 ◼   ► be great and I think I know that's [TS]

00:38:41 ◼   ► tangentially related to iOS but that [TS]

00:38:43 ◼   ► varies what are you tangentially I would [TS]

00:38:47 ◼   ► say you know I rang you in but I will [TS]

00:38:50 ◼   ► allow you to make the bold prediction [TS]

00:38:51 ◼   ► that there will be a new version of [TS]

00:38:52 ◼   ► Xcode that's at WWDC no no but I mean I [TS]

00:38:55 ◼   ► want to see like as an example they [TS]

00:38:59 ◼   ► added I forget the official term for the [TS]

00:39:01 ◼   ► feature but like the memory graph [TS]

00:39:02 ◼   ► visualizer and they added you know the [TS]

00:39:05 ◼   ► reveal clone which is also excellent and [TS]

00:39:08 ◼   ► those are great but that's that's that [TS]

00:39:10 ◼   ► sort of a change is not what I'm looking [TS]

00:39:12 ◼   ► for what I'm looking for is something [TS]

00:39:14 ◼   ► that makes yeah writing swift better and [TS]

00:39:18 ◼   ► easier like being able to refactor Swift [TS]

00:39:21 ◼   ► code like the fact that we can't do that [TS]

00:39:22 ◼   ► is kind of preposterous now and I've [TS]

00:39:26 ◼   ► been talking to some people at work [TS]

00:39:27 ◼   ► about Kotlin about some of these other [TS]

00:39:30 ◼   ► languages about the way dotnet matured [TS]

00:39:32 ◼   ► and if you look at the differences in [TS]

00:39:34 ◼   ► dotnet over the same stretch of time as [TS]

00:39:37 ◼   ► Swift has had I feel like c-sharp but [TS]

00:39:40 ◼   ► maybe I should use c-sharp rather than [TS]

00:39:41 ◼   ► that c-sharp moved way way quicker and I [TS]

00:39:46 ◼   ► wish that Swift could pick up the pace a [TS]

00:39:48 ◼   ► little bit which is funny because maybe [TS]

00:39:50 ◼   ► the only way for them to pick up the [TS]

00:39:51 ◼   ► pace a little bit might be to take away [TS]

00:39:53 ◼   ► some of the community involvement and [TS]

00:39:55 ◼   ► make it more dictatorial rather than [TS]

00:39:59 ◼   ► democratic but anyway I digress [TS]

00:40:01 ◼   ► I'm driving it I guess can go faster you [TS]

00:40:02 ◼   ► really think c-sharp moved faster like [TS]

00:40:04 ◼   ► did it did it have backwards [TS]

00:40:06 ◼   ► incompatible syntax changes as rapidly [TS]

00:40:08 ◼   ► as Swift did because I feel like that [TS]

00:40:09 ◼   ► was unprecedented no I mean generally it [TS]

00:40:13 ◼   ► was additive any time that the c-sharp [TS]

00:40:15 ◼   ► maybe it wasn't always but generally my [TS]

00:40:17 ◼   ► recollection is was always additive and [TS]

00:40:18 ◼   ► in in you know there were always [TS]

00:40:21 ◼   ► humongous features and pretty much every [TS]

00:40:22 ◼   ► version like I don't remember the exact [TS]

00:40:24 ◼   ► history offhand but one one didn't have [TS]

00:40:26 ◼   ► generics then - Oh had generics that's [TS]

00:40:28 ◼   ► when the language actually got usable I [TS]

00:40:30 ◼   ► forget what 300 brought but then you had [TS]

00:40:32 ◼   ► link and then you had async/await and so [TS]

00:40:36 ◼   ► there's problems you're up to buy that [TS]

00:40:38 ◼   ► Swift is in the three to four stage now [TS]

00:40:40 ◼   ► right so I'm talking in terms of [TS]

00:40:42 ◼   ► equivalent calendar time though and [TS]

00:40:43 ◼   ► maybe I'm misremembering maybe I don't [TS]

00:40:45 ◼   ► get the check those calendar days [TS]

00:40:46 ◼   ► because I think actually Swift has been [TS]

00:40:47 ◼   ► moving pretty quickly and I think it [TS]

00:40:48 ◼   ► took a long time for c-sharp it [TS]

00:40:49 ◼   ► check-check the timelines I feel like [TS]

00:40:52 ◼   ► even sharp moved at a similar rate but [TS]

00:40:54 ◼   ► didn't break syntax as much and went for [TS]

00:40:58 ◼   ► longer until it got certainly before [TS]

00:41:00 ◼   ► until it got a single weight and maybe [TS]

00:41:01 ◼   ► even before it got linked yeah I don't [TS]

00:41:04 ◼   ► remember off the top of my head when [TS]

00:41:06 ◼   ► link came out but it was it is always [TS]

00:41:10 ◼   ► been - my eyes moving quicker than then [TS]

00:41:15 ◼   ► then Swift so link was released as a [TS]

00:41:18 ◼   ► major part of dotnet 3507 so the [TS]

00:41:22 ◼   ► 2000-2001 ish was dotnet 1 1 2006 years [TS]

00:41:26 ◼   ► so it doesn't been out for six years [TS]

00:41:27 ◼   ► yeah that's true that's fair point it [TS]

00:41:30 ◼   ► makes it seem it seems more compressed [TS]

00:41:32 ◼   ► cos in the past and maybe IDs Shores [TS]

00:41:34 ◼   ► coming along better but yeah I think [TS]

00:41:35 ◼   ► truth yeah so I expect obviously there'd [TS]

00:41:39 ◼   ► be new version Xcode and you know some [TS]

00:41:41 ◼   ► of those things that you talked about [TS]

00:41:42 ◼   ► feel like they should be coming around [TS]

00:41:44 ◼   ► this time as as Apple turns the the [TS]

00:41:47 ◼   ► giant ship that is its dev tools [TS]

00:41:49 ◼   ► division slowly but surely over a [TS]

00:41:50 ◼   ► multi-year period entirely towards Swift [TS]

00:41:52 ◼   ► still no ABI compatibility like we're [TS]

00:41:55 ◼   ► still waiting on that limits as many [TS]

00:41:57 ◼   ► people plan out every time rings up is [TS]

00:41:58 ◼   ► more of a concern for Apple than it is [TS]

00:42:00 ◼   ► for developers people say who don't mind [TS]

00:42:01 ◼   ► shipping slightly larger than normal [TS]

00:42:03 ◼   ► applications which I guess is everybody [TS]

00:42:04 ◼   ► judging by the App Store but things like [TS]

00:42:07 ◼   ► refactoring and other features that like [TS]

00:42:10 ◼   ► aren't available for Swift but have been [TS]

00:42:13 ◼   ► available in some limited form for [TS]

00:42:14 ◼   ► see or seem like they'll be reasonably [TS]

00:42:18 ◼   ► easy to do given that the entire ID is [TS]

00:42:21 ◼   ► built on the same compiler platform as [TS]

00:42:22 ◼   ► the language and so on and so forth that [TS]

00:42:24 ◼   ► uh yeah I expect people to be happy with [TS]

00:42:27 ◼   ► with the features they get there but [TS]

00:42:29 ◼   ► honestly it seems to me from looking at [TS]

00:42:32 ◼   ► those public mailing lists and [TS]

00:42:33 ◼   ► everything that there is still a pretty [TS]

00:42:36 ◼   ► big emphasis on the basics you know [TS]

00:42:39 ◼   ► compile quickly correctly without [TS]

00:42:42 ◼   ► crashing you know that Depa [TS]

00:42:45 ◼   ► that maybe they're still not quite in a [TS]

00:42:47 ◼   ► position to start giving you all the [TS]

00:42:49 ◼   ► frills that you want and that's probably [TS]

00:42:50 ◼   ► the best place for them to be [TS]

00:42:51 ◼   ► concentrating you out there they're [TS]

00:42:53 ◼   ► getting more serious about source [TS]

00:42:54 ◼   ► compatibility now and every developer [TS]

00:42:56 ◼   ► there wants their thing to compile in a [TS]

00:42:58 ◼   ► sane amount of time and they don't want [TS]

00:42:59 ◼   ► the compiler to crash and they don't [TS]

00:43:00 ◼   ► want there to be bugs and we're kind [TS]

00:43:04 ◼   ► think we're coming out of that phase or [TS]

00:43:05 ◼   ► Swift slowly but surely and maybe [TS]

00:43:07 ◼   ► they'll have some things to brag about [TS]

00:43:08 ◼   ► like look I don't know they usually [TS]

00:43:09 ◼   ► don't worry about how many times EXO [TS]

00:43:10 ◼   ► crashes but they will brag about compile [TS]

00:43:12 ◼   ► times hey look you enable whole module [TS]

00:43:14 ◼   ► optimisation and pile this big project [TS]

00:43:16 ◼   ► and it was garbage in the past version [TS]

00:43:18 ◼   ► but the new WWC beta version is like 10 [TS]

00:43:20 ◼   ► times faster and everybody cheers so I [TS]

00:43:22 ◼   ► was a crowd pleaser WotC compile times [TS]

00:43:24 ◼   ► mm-hmm but in terms of like iOS directly [TS]

00:43:29 ◼   ► shrug I don't know and like I'm there's [TS]

00:43:32 ◼   ► there's nothing I can think of that I [TS]

00:43:34 ◼   ► can point to that that really grinds my [TS]

00:43:37 ◼   ► gears on a daily basis and and I think [TS]

00:43:40 ◼   ► that's largely because I don't use the [TS]

00:43:41 ◼   ► iPad very much at all so you think so [TS]

00:43:45 ◼   ► you know if you're not an iPad user or [TS]

00:43:46 ◼   ► we're setting aside the iPad where we [TS]

00:43:48 ◼   ► think Apple have all needs to do stuff [TS]

00:43:49 ◼   ► and they will do stuff I think that if [TS]

00:43:52 ◼   ► they're rethinking how applications deal [TS]

00:43:55 ◼   ► with and share their data not the [TS]

00:43:58 ◼   ► drag-and-drop business because like on a [TS]

00:44:00 ◼   ► phone you know you still just got one [TS]

00:44:01 ◼   ► app on the screen at the same time [TS]

00:44:02 ◼   ► probably all the windows what the hell [TS]

00:44:03 ◼   ► will do with the giant phone but if they [TS]

00:44:07 ◼   ► change how apps deal with data that [TS]

00:44:11 ◼   ► could surface itself on the phone I'm [TS]

00:44:12 ◼   ► trying to think if that would that would [TS]

00:44:13 ◼   ► change something about how how we use [TS]

00:44:16 ◼   ► the phone right like because that [TS]

00:44:19 ◼   ► wouldn't be a paradigm that only changes [TS]

00:44:21 ◼   ► on the iPad it would change everywhere [TS]

00:44:22 ◼   ► across iOS and if they have a good idea [TS]

00:44:24 ◼   ► about how to do it that would change the [TS]

00:44:26 ◼   ► way we all use our phones [TS]

00:44:28 ◼   ► in some small way imagine maybe even God [TS]

00:44:31 ◼   ► I don't know like I was trying to think [TS]

00:44:32 ◼   ► of like what we do with our phones we [TS]

00:44:33 ◼   ► deal with photos a lot but we don't deal [TS]

00:44:34 ◼   ► with them as files we deal with them as [TS]

00:44:36 ◼   ► these abstract things so yeah I'm also [TS]

00:44:39 ◼   ► struggling to think of any specific [TS]

00:44:42 ◼   ► thing that they desperately need to do [TS]

00:44:44 ◼   ► on the phone specifically to iOS but I'm [TS]

00:44:46 ◼   ► sure there will be something and you [TS]

00:44:48 ◼   ► know obviously you know you need new [TS]

00:44:50 ◼   ► small features performance improvements [TS]

00:44:52 ◼   ► you know bug fixes all sorts of stuff [TS]

00:44:54 ◼   ► like that but burn we're not really [TS]

00:44:56 ◼   ► counting those but dpi I feel like this [TS]

00:44:57 ◼   ► will be this will be a pro year for iOS [TS]

00:45:01 ◼   ► if all the rumors do be believed and it [TS]

00:45:03 ◼   ► should be because that's that's where [TS]

00:45:06 ◼   ► iOS needs the most tension I mean I [TS]

00:45:08 ◼   ► would say that you know what with all [TS]

00:45:11 ◼   ► the rumblings we've heard about the iPad [TS]

00:45:14 ◼   ► productivity enhancements do sound very [TS]

00:45:16 ◼   ► plausible I think a lot of it could come [TS]

00:45:18 ◼   ► to the phone I mean you know some of the [TS]

00:45:19 ◼   ► stuff like side-by-side multitasking [TS]

00:45:21 ◼   ► obviously won't be coming from the phone [TS]

00:45:23 ◼   ► in all likelihood but they could do drag [TS]

00:45:26 ◼   ► and drop [TS]

00:45:26 ◼   ► you know what if they did some kind of [TS]

00:45:28 ◼   ► thing you know this is just totally [TS]

00:45:29 ◼   ► random but you're sort of right now like [TS]

00:45:31 ◼   ► what if they did some kind of thing [TS]

00:45:32 ◼   ► where if you like force pressed on a [TS]

00:45:35 ◼   ► selected piece of content say then you [TS]

00:45:39 ◼   ► got something kind of like what expose [TS]

00:45:41 ◼   ► and the Mac is where you were like it [TS]

00:45:44 ◼   ► kind of zooms out to like a grid of the [TS]

00:45:46 ◼   ► last couple of most recently used apps [TS]

00:45:48 ◼   ► and you can drop it on to one of them [TS]

00:45:50 ◼   ► and then that pops in you could drop on [TS]

00:45:51 ◼   ► to a specific part of the app but there [TS]

00:45:53 ◼   ► there are ways to do it on the phone I'm [TS]

00:45:56 ◼   ► not saying they will do this or this [TS]

00:45:57 ◼   ► this may even be a terrible idea I just [TS]

00:45:59 ◼   ► thought of it now so I haven't thought [TS]

00:46:01 ◼   ► this through [TS]

00:46:01 ◼   ► so it could be terrible but they could [TS]

00:46:04 ◼   ► totally do drag and drop [TS]

00:46:06 ◼   ► and in inter app communication and data [TS]

00:46:11 ◼   ► sharing without actually having side by [TS]

00:46:13 ◼   ► side multitasking where the screen is [TS]

00:46:15 ◼   ► too small like on the iPhone so I [TS]

00:46:18 ◼   ► wouldn't rule it out but I would just [TS]

00:46:20 ◼   ► say like in general I'm very excited to [TS]

00:46:21 ◼   ► see if the rumors are to be believed [TS]

00:46:24 ◼   ► here the the elevation of iCloud drive [TS]

00:46:28 ◼   ► probably into like the desktop only the [TS]

00:46:32 ◼   ► Documents folder for the I for iOS and [TS]

00:46:36 ◼   ► that is a really I I think since they [TS]

00:46:40 ◼   ► did since the dawn of iOS [TS]

00:46:42 ◼   ► there has been this constant fight with [TS]

00:46:45 ◼   ► an apple promptly from what we've heard [TS]

00:46:48 ◼   ► spearheaded by Steve Jobs personally and [TS]

00:46:51 ◼   ► possibly even forestall and kind of that [TS]

00:46:53 ◼   ► line of thought of trying to get rid of [TS]

00:46:56 ◼   ► having to deal with files they have [TS]

00:46:59 ◼   ► worked so hard to get rid of files [TS]

00:47:02 ◼   ► because files are the old way of doing [TS]

00:47:04 ◼   ► things and people find them confusing [TS]

00:47:06 ◼   ► them whatever else whatever else they [TS]

00:47:07 ◼   ► have files have problems just like [TS]

00:47:08 ◼   ► everything else but I think what we [TS]

00:47:10 ◼   ► found over the years is that people [TS]

00:47:13 ◼   ► people understand files better than [TS]

00:47:16 ◼   ► Apple gave them credit for and that's so [TS]

00:47:18 ◼   ► much of work that people do on computing [TS]

00:47:22 ◼   ► devices really comes down to dealing [TS]

00:47:24 ◼   ► with files and no matter what you try to [TS]

00:47:26 ◼   ► do with the app model with having these [TS]

00:47:29 ◼   ► little containers at the apps work use [TS]

00:47:31 ◼   ► their own data this kind of like file [TS]

00:47:32 ◼   ► lists architecture and or that you kind [TS]

00:47:36 ◼   ► of hide the files in these little dark [TS]

00:47:39 ◼   ► places like the document picker that we [TS]

00:47:40 ◼   ► have now and you kind of reluctantly [TS]

00:47:42 ◼   ► deal with files like it as the system I [TS]

00:47:45 ◼   ► think what we found over over these you [TS]

00:47:48 ◼   ► knows eight year whatever years that [TS]

00:47:49 ◼   ► we've had the iPad that we have that we [TS]

00:47:51 ◼   ► had a iOS 10 years Wow Gia's been a long [TS]

00:47:54 ◼   ► time no 11 oh my god anyway all these [TS]

00:47:58 ◼   ► years that we've had iOS I think what we [TS]

00:48:00 ◼   ► found is that files are here to stay [TS]

00:48:03 ◼   ► that we can we can reduce the ways we [TS]

00:48:06 ◼   ► deal with files we can design apps that [TS]

00:48:08 ◼   ► don't need to deal with files and maybe [TS]

00:48:10 ◼   ► that should even be the default way most [TS]

00:48:12 ◼   ► apps are designed depending on what they [TS]

00:48:14 ◼   ► do but that we can't get rid of files [TS]

00:48:17 ◼   ► that they're here to stay that people [TS]

00:48:19 ◼   ► use them that they aren't necessarily [TS]

00:48:22 ◼   ► even bad like it for many types of work [TS]

00:48:25 ◼   ► that is less bad than the alternatives [TS]

00:48:29 ◼   ► that we've been trying trying to shove [TS]

00:48:30 ◼   ► down people's throats for the last [TS]

00:48:31 ◼   ► decade so maybe this is finally the time [TS]

00:48:34 ◼   ► when Apple has finally embraced files on [TS]

00:48:38 ◼   ► iOS because everything they've done [TS]

00:48:39 ◼   ► prior to this has really not been that [TS]

00:48:41 ◼   ► it's really been like reluctant you know [TS]

00:48:43 ◼   ► back alley stuff now like they from what [TS]

00:48:47 ◼   ► we've what we've heard is at all true it [TS]

00:48:50 ◼   ► sounds like they have finally taken the [TS]

00:48:53 ◼   ► step of making files [TS]

00:48:55 ◼   ► easier to work with an iOS yeah that's [TS]

00:48:59 ◼   ► definitely the rumor but I feel like [TS]

00:49:00 ◼   ► they already took a big step in that [TS]

00:49:02 ◼   ► direction when they when they adopted a [TS]

00:49:05 ◼   ► modified version of the Dropbox model [TS]

00:49:06 ◼   ► with iCloud Drive like that was that was [TS]

00:49:09 ◼   ► a big change that was kind of not that I [TS]

00:49:10 ◼   ► agree that it didn't solve the problem [TS]

00:49:12 ◼   ► in the same way but that was the turning [TS]

00:49:14 ◼   ► point I feel like where you could see [TS]

00:49:15 ◼   ► from the outside you could see aha [TS]

00:49:17 ◼   ► inside the company the argument that you [TS]

00:49:19 ◼   ► just described like the the supposed [TS]

00:49:22 ◼   ► jobs for stall position totally against [TS]

00:49:24 ◼   ► files that the tide had turned right now [TS]

00:49:26 ◼   ► obviously they couldn't come out at that [TS]

00:49:28 ◼   ► point and say oh we've revamped the [TS]

00:49:29 ◼   ► entire way we deal with files in iOS [TS]

00:49:31 ◼   ► like they took a while and a lot of [TS]

00:49:32 ◼   ► these things bother by a lot of the iOS [TS]

00:49:33 ◼   ► rumored things a lot of them are like oh [TS]

00:49:36 ◼   ► that was almost ready for iOS 10 it [TS]

00:49:39 ◼   ► didn't quite make it like they have been [TS]

00:49:40 ◼   ► a long time coming some of them could [TS]

00:49:42 ◼   ► have been theory almost made it to iOS [TS]

00:49:43 ◼   ► 10 but they have just you know they [TS]

00:49:45 ◼   ► missed releases and so they've built up [TS]

00:49:47 ◼   ► and so now it's all landing now but [TS]

00:49:48 ◼   ► iCloud Drive did come out it came out to [TS]

00:49:50 ◼   ► the Mac and iOS and it did change the [TS]

00:49:52 ◼   ► way a lot of applications you do with [TS]

00:49:53 ◼   ► things you mentioned like the Dropbox [TS]

00:49:54 ◼   ► picker which thought that was something [TS]

00:49:56 ◼   ► unheard of in the early days of iOS so [TS]

00:49:58 ◼   ► this could be like the coming-out party [TS]

00:49:59 ◼   ► for a strategy that was embarked upon [TS]

00:50:02 ◼   ► multiple years ago and now finally you [TS]

00:50:05 ◼   ► know comes to fruition and in terms of [TS]

00:50:07 ◼   ► the files like every time I think about [TS]

00:50:09 ◼   ► different ways of dealing with files [TS]

00:50:10 ◼   ► that are not actual files or not actual [TS]

00:50:12 ◼   ► file system and stuff like that I think [TS]

00:50:14 ◼   ► a little bit about Google's take on this [TS]

00:50:17 ◼   ► which I know is different cuz all their [TS]

00:50:18 ◼   ► stuff is in the cloud but the [TS]

00:50:20 ◼   ► interesting files and documents like [TS]

00:50:23 ◼   ► well this you know there's not really [TS]

00:50:24 ◼   ► any difference like it's just [TS]

00:50:25 ◼   ► alternative ways of viewing the same [TS]

00:50:26 ◼   ► thing but it's the way Google is pretty [TS]

00:50:29 ◼   ► relentless about dealing with documents [TS]

00:50:32 ◼   ► and documents that are organized into [TS]

00:50:35 ◼   ► things that look like little folders but [TS]

00:50:37 ◼   ► at no point are there anything is there [TS]

00:50:38 ◼   ► any abstraction that is identifiable as [TS]

00:50:40 ◼   ► a file really I mean even when they give [TS]

00:50:42 ◼   ► you like a list view like in in [TS]

00:50:45 ◼   ► experience of my experience using Google [TS]

00:50:46 ◼   ► Docs and Google sheets and all that [TS]

00:50:48 ◼   ► Google presentations and Google Drive at [TS]

00:50:50 ◼   ► work with a bunch of other people seeing [TS]

00:50:53 ◼   ► how other people both talk about and [TS]

00:50:55 ◼   ► deal with documents Google Documents is [TS]

00:50:58 ◼   ► subtly different than how they talk [TS]

00:51:02 ◼   ► about and deal with files because we do [TS]

00:51:04 ◼   ► have shared drives with files in the [TS]

00:51:06 ◼   ► Mareth and I'm not sure one way is [TS]

00:51:07 ◼   ► better than the [TS]

00:51:08 ◼   ► but Google has been made a pretty [TS]

00:51:10 ◼   ► convincing case for me that dealing with [TS]

00:51:14 ◼   ► things like documents even with awkward [TS]

00:51:17 ◼   ► weird shareable URLs but that the URLs [TS]

00:51:20 ◼   ► that still work even if you [TS]

00:51:21 ◼   ► quote-unquote remove the documents to a [TS]

00:51:23 ◼   ► different quote-unquote folder like it's [TS]

00:51:25 ◼   ► weird it's like this weird half measure [TS]

00:51:26 ◼   ► that I don't think is appropriate for [TS]

00:51:28 ◼   ► iOS but it shows me that there is that [TS]

00:51:31 ◼   ► it is possible to have a middle path [TS]

00:51:32 ◼   ► that people find at least as usable and [TS]

00:51:36 ◼   ► in some aspects better than the old way [TS]

00:51:38 ◼   ► of dealing with files obviously the [TS]

00:51:40 ◼   ► multi-user collaboration helps [TS]

00:51:42 ◼   ► tremendously to I think it bounces off [TS]

00:51:45 ◼   ► the awkwardness like that people would [TS]

00:51:46 ◼   ► in the grand scheme of things people [TS]

00:51:48 ◼   ► probably would rather be dealing with [TS]

00:51:49 ◼   ► files and folders but because Google [TS]

00:51:52 ◼   ► does so well with live multiple verse [TS]

00:51:54 ◼   ► and editing and permissioning on [TS]

00:51:55 ◼   ► documents that makes you know a group of [TS]

00:51:58 ◼   ► people like a company or working on [TS]

00:51:59 ◼   ► files together forgive a whole bunch of [TS]

00:52:00 ◼   ► other things unfortunately don't feel [TS]

00:52:03 ◼   ► like Apple can bring that if history has [TS]

00:52:05 ◼   ► shown Apple cannot bring the seamless [TS]

00:52:08 ◼   ► multi-user editing of all data types [TS]

00:52:11 ◼   ► with the constant synchronization in the [TS]

00:52:13 ◼   ► cloud a source of truth and blah blah [TS]

00:52:14 ◼   ► blah blah and style that Google does so [TS]

00:52:16 ◼   ► they have to they have to bring [TS]

00:52:18 ◼   ► something else and this is probably a [TS]

00:52:21 ◼   ► bad time for me to be pondering the [TS]

00:52:23 ◼   ► future of an iCloud Drive style [TS]

00:52:27 ◼   ► revolution for the entirety of iOS [TS]

00:52:29 ◼   ► bringing it more in line with enhancing [TS]

00:52:32 ◼   ► its capabilities by taking the taking [TS]

00:52:34 ◼   ► the shackles off and not confining to a [TS]

00:52:36 ◼   ► very simple paradigm because I just got [TS]

00:52:38 ◼   ► done today reading a sad tweets read [TS]

00:52:41 ◼   ► from our friend CGP grey about his [TS]

00:52:43 ◼   ► battles with iCloud Drive and the amount [TS]

00:52:45 ◼   ► of free spaces Mac thinks he has and [TS]

00:52:47 ◼   ► also Marco with his potentially [TS]

00:52:49 ◼   ► exhausted file descriptors which may or [TS]

00:52:50 ◼   ► may not be attributable to this all this [TS]

00:52:52 ◼   ► is to say that at least on the Mac [TS]

00:52:55 ◼   ► iCloud Drive is still in the doghouse as [TS]

00:52:58 ◼   ► far as I'm concerned and I kind of don't [TS]

00:53:01 ◼   ► relish that paradigm expanding much more [TS]

00:53:05 ◼   ► until reliability gets better but on iOS [TS]

00:53:09 ◼   ► I have to confess I haven't had any of [TS]

00:53:11 ◼   ► those problems on iOS and in iOS [TS]

00:53:12 ◼   ► everything is much more locked down and [TS]

00:53:14 ◼   ► maybe it will be fine [TS]

00:53:16 ◼   ► but but the thing you described mark [TS]

00:53:18 ◼   ► over like the force press and like the [TS]

00:53:19 ◼   ► dragging onto things if like you were [TS]

00:53:23 ◼   ► talking about dragging data right yet if [TS]

00:53:26 ◼   ► there is any kind of file picker [TS]

00:53:27 ◼   ► interface some way to grab one of those [TS]

00:53:32 ◼   ► one of those documents or files or [TS]

00:53:33 ◼   ► whatever and bring it somewhere seems [TS]

00:53:36 ◼   ► like a necessity and obviously that that [TS]

00:53:38 ◼   ► then inference you described works even [TS]

00:53:39 ◼   ► better on a big screen because then [TS]

00:53:41 ◼   ► you've got the second hand to swipe like [TS]

00:53:42 ◼   ► that's the whole problem with like once [TS]

00:53:43 ◼   ► you've grabbed that quote-unquote [TS]

00:53:45 ◼   ► grabbed it what if the thing you want to [TS]

00:53:47 ◼   ► drag it to isn't there because it does [TS]

00:53:49 ◼   ► the grid of things like then you have to [TS]

00:53:50 ◼   ► do like it's the springboard rearranging [TS]

00:53:53 ◼   ► problem like when you grab a thing to [TS]

00:53:55 ◼   ► rearrange springboard and you want to [TS]

00:53:56 ◼   ► rearrange it to a different screen you [TS]

00:53:57 ◼   ► got a drag you to the edge you hold it [TS]

00:53:58 ◼   ► there and it's generally it's an [TS]

00:53:59 ◼   ► operation that people find awkward and [TS]

00:54:02 ◼   ► unsatisfying whereas if you can grab it [TS]

00:54:04 ◼   ► on your iPad and with your other hand [TS]

00:54:07 ◼   ► swipe around to find the thing you want [TS]

00:54:09 ◼   ► to drag it on top that works on a phone [TS]

00:54:11 ◼   ► it works less well so I almost think [TS]

00:54:12 ◼   ► that interface you describe a will [TS]

00:54:15 ◼   ► almost certainly be a part of a bunch of [TS]

00:54:16 ◼   ► demos even if it's not files data but [TS]

00:54:18 ◼   ► just like it has to be some kind of grab [TS]

00:54:21 ◼   ► a file and then zoom in or out to a [TS]

00:54:23 ◼   ► different view and put it on something [TS]

00:54:24 ◼   ► else it can't just be side by side at [TS]

00:54:26 ◼   ► least I feel away they're going to even [TS]

00:54:27 ◼   ► be some kind of a little like shelf [TS]

00:54:28 ◼   ► thing to kind of temporarily hold it [TS]

00:54:30 ◼   ► while you use your other while you use [TS]

00:54:32 ◼   ► the same hand to pick the destination [TS]

00:54:34 ◼   ► right but I always think that interface [TS]

00:54:36 ◼   ► is actually better suited to a bigger [TS]

00:54:38 ◼   ► screen it sounds like they won't do it [TS]

00:54:39 ◼   ► on a smaller one in fact they have no [TS]

00:54:40 ◼   ► choice but to do in a smaller one [TS]

00:54:41 ◼   ► because they said you can't split it [TS]

00:54:43 ◼   ► even a shelf on a smaller one so well on [TS]

00:54:44 ◼   ► my phone iPhone 5 iPhone se where the [TS]

00:54:48 ◼   ► hell that thing is called you can have [TS]

00:54:50 ◼   ► room for a shelf to put I don't know but [TS]

00:54:53 ◼   ► I'm kind of excited about that I saw the [TS]

00:54:56 ◼   ► coming out party of this this file-based [TS]

00:54:58 ◼   ► paradigm because and I think it's also [TS]

00:55:00 ◼   ► no guarantee that it will be the [TS]

00:55:02 ◼   ► solution everyone seeks obviously nerds [TS]

00:55:03 ◼   ► will love it way better but but we'll [TS]

00:55:06 ◼   ► see like you know again with my [TS]

00:55:08 ◼   ► experience with Google with Google's [TS]

00:55:10 ◼   ► products nothing about them made people [TS]

00:55:13 ◼   ► better about dealing with files but it [TS]

00:55:16 ◼   ► brought a bunch of features with it that [TS]

00:55:19 ◼   ► everybody loves and I guess the only [TS]

00:55:21 ◼   ► thing only improvement to the file [TS]

00:55:22 ◼   ► paradigm it brought with it is sharing [TS]

00:55:25 ◼   ► the people seem to be able to figure out [TS]

00:55:26 ◼   ► which is not true of like sharing and a [TS]

00:55:28 ◼   ► lot of other systems [TS]

00:55:30 ◼   ► and the fact that you can move things [TS]

00:55:31 ◼   ► around and people's links to them don't [TS]

00:55:33 ◼   ► break which is is convenient so I have [TS]

00:55:37 ◼   ► I've kind of middle the road hopes for [TS]

00:55:38 ◼   ► iOS 11 but I expect it to be the true [TS]

00:55:41 ◼   ► star of the keynote if there's no Siri [TS]

00:55:44 ◼   ► tube I would also expect some degree of [TS]

00:55:48 ◼   ► redesign we've seen little rumblings [TS]

00:55:50 ◼   ► here and there about this I think if you [TS]

00:55:53 ◼   ► look at the conditions that were right [TS]

00:55:58 ◼   ► before iOS 7 so at the iOS 6 era it was [TS]

00:56:02 ◼   ► a time when the system stock UI widgets [TS]

00:56:06 ◼   ► started looking more dated than usual [TS]

00:56:09 ◼   ► and they're starting like apps started [TS]

00:56:12 ◼   ► coming out that people consider to be [TS]

00:56:14 ◼   ► really good new design that was kind of [TS]

00:56:16 ◼   ► fresh and different that also was kind [TS]

00:56:18 ◼   ► of converging on some similar principles [TS]

00:56:20 ◼   ► so back then it was like letterpress and [TS]

00:56:22 ◼   ► like then vesper like the you know these [TS]

00:56:24 ◼   ► apps that were back in the I was 6 era [TS]

00:56:27 ◼   ► that were doing like you know flat [TS]

00:56:30 ◼   ► shapes no big textures you know mostly [TS]

00:56:33 ◼   ► color and you know accent color based [TS]

00:56:35 ◼   ► design things that that ended up being [TS]

00:56:37 ◼   ► very close to what iOS 7 was and then [TS]

00:56:40 ◼   ► iOS 7 came out it was kind of at the [TS]

00:56:41 ◼   ► right time for it well I think now is [TS]

00:56:43 ◼   ► the right time for a redesign not on the [TS]

00:56:46 ◼   ► scale of iOS 7 redesign but maybe on the [TS]

00:56:51 ◼   ► scale of when we went from iOS 5 to 6 [TS]

00:56:53 ◼   ► remember [TS]

00:56:54 ◼   ► iOS 6 was kind of a half step in a [TS]

00:56:57 ◼   ► redesign like it kind of it got rid of a [TS]

00:56:59 ◼   ► lot of the iOS 5 extravagance of things [TS]

00:57:02 ◼   ► like textures like certain things were [TS]

00:57:03 ◼   ► flattened and toned down and sanded away [TS]

00:57:05 ◼   ► and things like that so I think we're [TS]

00:57:08 ◼   ► going to have that level of redesign [TS]

00:57:10 ◼   ► here because we can see even if you look [TS]

00:57:13 ◼   ► around even Apple's own apps if you look [TS]

00:57:16 ◼   ► at iOS 10 the iOS 10 music app and maps [TS]

00:57:19 ◼   ► especially I think has a different look [TS]

00:57:21 ◼   ► than everything else and a couple years [TS]

00:57:24 ◼   ► ago they released the WTC 2017 NASA [TS]

00:57:27 ◼   ► isn't that the thing we always do it we [TS]

00:57:29 ◼   ► see app and we say this is what the new [TS]

00:57:31 ◼   ► iOS is going to look like and sometimes [TS]

00:57:34 ◼   ► there's an element of truth that a lot [TS]