The Accidental Tech Podcast

00:00:00 ◼   ► out of curiosity he can choose my dances [TS]

00:00:02 ◼   ► what did we conclude with regard to [TS]

00:00:03 ◼   ► headgear for the live show did we ever [TS]

00:00:05 ◼   ► reach a conclusion you have to wear your [TS]

00:00:07 ◼   ► retainer Casey yeah I'm definitely [TS]

00:00:10 ◼   ► wearing headphones I don't care how [TS]

00:00:11 ◼   ► nerdy I look you guys are welcome to [TS]

00:00:13 ◼   ► make that choice for yourselves should [TS]

00:00:15 ◼   ► have you should have headphones [TS]

00:00:16 ◼   ► available for us put them on the table [TS]

00:00:18 ◼   ► in front of us we can choose to put them [TS]

00:00:20 ◼   ► on or not it really for me it depends on [TS]

00:00:21 ◼   ► whether it's weird for me enough to be [TS]

00:00:24 ◼   ► able to hear myself or whether just the [TS]

00:00:25 ◼   ► the in room speakers will be enough and [TS]

00:00:27 ◼   ► hearing the audience and so I'll just [TS]

00:00:28 ◼   ► I'm going to make up the call at the [TS]

00:00:30 ◼   ► moment to see what it's like and try it [TS]

00:00:32 ◼   ► without first and if it's weird up in a [TS]

00:00:33 ◼   ► month okay so what I'm hearing is I will [TS]

00:00:36 ◼   ► bring a pair of scissors and hundreds of [TS]

00:00:38 ◼   ► dollars to refund Marko for the [TS]

00:00:40 ◼   ► headphone the headphones that I break if [TS]

00:00:43 ◼   ► John tries to put them on no I myself [TS]

00:00:45 ◼   ► not gonna put them on you I know but it [TS]

00:00:48 ◼   ► but if you put them on and Marko has him [TS]

00:00:49 ◼   ► on what am I gonna be the lone cool kid [TS]

00:00:51 ◼   ► nah you can totally you're your own [TS]

00:00:52 ◼   ► person you I'm not the boss of you you [TS]

00:00:55 ◼   ► do what you want with your own head Ian [TS]

00:00:58 ◼   ► McDowell writes in this is he he is not [TS]

00:01:01 ◼   ► an apple genius but apparently heard [TS]

00:01:03 ◼   ► from an apple genius if I understand [TS]

00:01:05 ◼   ► this correctly that the key caps on the [TS]

00:01:07 ◼   ► new scissor key keyboards are not [TS]

00:01:10 ◼   ► removable dirt commonly gets under the [TS]

00:01:13 ◼   ► keys and they now have special tools in [TS]

00:01:15 ◼   ► the stores to help fix them I would love [TS]

00:01:17 ◼   ► to know what the special tools are so [TS]

00:01:19 ◼   ► like tiny nano machines they send in [TS]

00:01:22 ◼   ► through those little cracks in the keys [TS]

00:01:23 ◼   ► and there they grab little pieces of [TS]

00:01:25 ◼   ► dirt and come out like actually it's a [TS]

00:01:27 ◼   ► it's a it's a magical School Bus that [TS]

00:01:29 ◼   ► they drive ruined used to clean things [TS]

00:01:31 ◼   ► up uh speaking of the keyboard and [TS]

00:01:34 ◼   ► cleaning it there is actually and uh [TS]

00:01:36 ◼   ► what did it did Steve Hackett send this [TS]

00:01:39 ◼   ► to us somebody sent this to us there's [TS]

00:01:41 ◼   ► actually a knowledgebase article so I'll [TS]

00:01:42 ◼   ► just assume it was Steven that's [TS]

00:01:44 ◼   ► entitled to clean the keyboard of your [TS]

00:01:46 ◼   ► MacBook Retina 12-inch 2015 and later uh [TS]

00:01:49 ◼   ► and it describes holding your MacBook at [TS]

00:01:52 ◼   ► exactly 75 degree angle things that is [TS]

00:01:54 ◼   ► very important you hold the day this [TS]

00:01:56 ◼   ► does not work [TS]

00:01:57 ◼   ► forget ninety forget it what are you [TS]

00:01:59 ◼   ► even doing 75 obviously I'm joking but [TS]

00:02:02 ◼   ► it really does show a 75 degree angle [TS]

00:02:04 ◼   ► and with a little diagram of what that [TS]

00:02:06 ◼   ► looks like I mean it's kind of I don't [TS]

00:02:08 ◼   ► know if that's really 75 someone get [TS]

00:02:09 ◼   ► your protractor but but anyway they're [TS]

00:02:11 ◼   ► very insistent about the degree [TS]

00:02:13 ◼   ► yeah and so then you use compressed air [TS]

00:02:15 ◼   ► to spray the keyboard or just the [TS]

00:02:16 ◼   ► effective keys in a left-to-right motion [TS]

00:02:19 ◼   ► very important then rotate your MacBook [TS]

00:02:21 ◼   ► to its right side and spray the keyboard [TS]

00:02:23 ◼   ► again from left to right and they have a [TS]

00:02:25 ◼   ► little diagram you rotate it to your [TS]

00:02:26 ◼   ► left side this will not work point what [TS]

00:02:28 ◼   ► warranty voided right exactly so anyway [TS]

00:02:31 ◼   ► so yeah they have this whole process [TS]

00:02:33 ◼   ► that apparently amounts to blow crap out [TS]

00:02:35 ◼   ► from under the key caps and that is an [TS]

00:02:37 ◼   ► actual knowledgebase article so in in [TS]

00:02:41 ◼   ► the time since our last show uh I have [TS]

00:02:44 ◼   ► my whole rant about the heat and the [TS]

00:02:46 ◼   ► keys right well that was less yeah the [TS]

00:02:47 ◼   ► expanding like when it gets warmer [TS]

00:02:49 ◼   ► weather you thought maybe the keys are [TS]

00:02:50 ◼   ► expanding and filling the openings more [TS]

00:02:52 ◼   ► and getting stuck so I've actually so I [TS]

00:02:54 ◼   ► I went on a little Twitter rant about [TS]

00:02:56 ◼   ► this almost a week ago and I heard from [TS]

00:02:59 ◼   ► a lot of people up who have who have [TS]

00:03:03 ◼   ► computers with the new keyboards and it [TS]

00:03:05 ◼   ► actually seems like this might not be as [TS]

00:03:07 ◼   ► much of an issue on the MacBook ones [TS]

00:03:09 ◼   ► keyboard the the first generation of [TS]

00:03:11 ◼   ► this on the 12 inch but it seems like [TS]

00:03:13 ◼   ► this is a major issue for a lot of [TS]

00:03:15 ◼   ► people and you know and when I say a lot [TS]

00:03:18 ◼   ► of people I'm saying like I've heard [TS]

00:03:19 ◼   ► from a lot of people on Twitter that [TS]

00:03:20 ◼   ► doesn't mean that like a large [TS]

00:03:22 ◼   ► percentage of customers have this [TS]

00:03:24 ◼   ► problem only Apple knows that but it [TS]

00:03:27 ◼   ► certainly seems like this is a [TS]

00:03:28 ◼   ► noteworthy problem that Keys get stuck [TS]

00:03:32 ◼   ► or feel different or get stuck down or [TS]

00:03:35 ◼   ► repeat or or somehow don't work properly [TS]

00:03:38 ◼   ► on a pretty regular basis with with [TS]

00:03:41 ◼   ► largest keyboards a lot of people have [TS]

00:03:42 ◼   ► to get them replaced and also it seems [TS]

00:03:45 ◼   ► to be related to heat that when they are [TS]

00:03:48 ◼   ► warm when either either when the [TS]

00:03:50 ◼   ► computer is working really hard so it's [TS]

00:03:52 ◼   ► getting warm or if you're in a hot [TS]

00:03:54 ◼   ► environment like I was when I was having [TS]

00:03:56 ◼   ► this problem I was I was outside on a [TS]

00:03:57 ◼   ► hot day and the keys tend to stick a lot [TS]

00:04:01 ◼   ► more than and so I don't know enough [TS]

00:04:03 ◼   ► about the way these are built to know [TS]

00:04:04 ◼   ► why that is you know some of the Twitter [TS]

00:04:06 ◼   ► people were speculating that maybe like [TS]

00:04:08 ◼   ► the tolerances are so tight that maybe a [TS]

00:04:10 ◼   ► little bit of thermal expansion is [TS]

00:04:11 ◼   ► enough to make it not work properly I [TS]

00:04:13 ◼   ► don't know but it does seem like that's [TS]

00:04:16 ◼   ► kind of a problem if that's true [TS]

00:04:17 ◼   ► that's you like a big problem so I don't [TS]

00:04:21 ◼   ► really know what the answer here is I [TS]

00:04:25 ◼   ► hope that Apple is [TS]

00:04:26 ◼   ► doing so many replacements of these [TS]

00:04:28 ◼   ► keyboards under warranty that it [TS]

00:04:30 ◼   ► motivates them to change things if they [TS]

00:04:32 ◼   ► can the only question is can they or are [TS]

00:04:35 ◼   ► they going to have to wait until the [TS]

00:04:36 ◼   ► next major revision of the keyboard in [TS]

00:04:39 ◼   ► new in new laptops entirely and everyone [TS]

00:04:42 ◼   ► who owns this generation might just be [TS]

00:04:43 ◼   ► out of luck and just might have to get [TS]

00:04:45 ◼   ► frequent keyboard replacements and I [TS]

00:04:47 ◼   ► hope that's not the answer because [TS]

00:04:49 ◼   ► that's not a good answer and as an owner [TS]

00:04:51 ◼   ► of one of these I'm really not happy [TS]

00:04:53 ◼   ► with this [TS]

00:04:55 ◼   ► the idea that I'm going to have to bring [TS]

00:04:58 ◼   ► it to Apple at least once and go without [TS]

00:05:00 ◼   ► it for like a week at least once to get [TS]

00:05:03 ◼   ► this keyboard fixed I want to work [TS]

00:05:05 ◼   ► reliably that is not very appealing to [TS]

00:05:07 ◼   ► me because I buy a laptop because I need [TS]

00:05:10 ◼   ► a laptop and going without it for a week [TS]

00:05:12 ◼   ► is usually not very convenient not to [TS]

00:05:14 ◼   ► mention having to get an appointment [TS]

00:05:16 ◼   ► with Apple or call them wait on the [TS]

00:05:18 ◼   ► phone and do mail order or whatever else [TS]

00:05:20 ◼   ► like none of these are good options [TS]

00:05:22 ◼   ► none of these are great solutions to [TS]

00:05:24 ◼   ► what should be a pretty basic thing [TS]

00:05:26 ◼   ► which as I expect the keyboard of my [TS]

00:05:27 ◼   ► laptops to work reliably and this is all [TS]

00:05:31 ◼   ► like feeling aside like we've talked at [TS]

00:05:33 ◼   ► length about how much we like or dislike [TS]

00:05:37 ◼   ► mostly does like the new you know [TS]

00:05:39 ◼   ► shallow keyboards and I've heard from [TS]

00:05:42 ◼   ► people who defend them who like the feel [TS]

00:05:44 ◼   ► and that's fine that it's it's a [TS]

00:05:45 ◼   ► personal preference the feel of the [TS]

00:05:47 ◼   ► keyboard doesn't bother me as much as it [TS]

00:05:48 ◼   ► used to and now they've used it for a [TS]

00:05:50 ◼   ► while but what does bother me is [TS]

00:05:52 ◼   ► reliability being verb being bad and I [TS]

00:05:54 ◼   ► think regardless of what you think of [TS]

00:05:57 ◼   ► the feel of the keyboard I think we can [TS]

00:05:59 ◼   ► probably all agree that in that an [TS]

00:06:02 ◼   ► unreliable keyboard in a laptop [TS]

00:06:04 ◼   ► especially such a young laptop is really [TS]

00:06:07 ◼   ► worrying if it was just me then that's [TS]

00:06:10 ◼   ► fine and you can you can disregard it I [TS]

00:06:13 ◼   ► would disregard it as well I got a bad [TS]

00:06:15 ◼   ► keyboard and you know just get it fixed [TS]

00:06:16 ◼   ► but from what I keep hearing from people [TS]

00:06:19 ◼   ► over and over and over again when I [TS]

00:06:21 ◼   ► bring this up a lot of people have had [TS]

00:06:23 ◼   ► to get multiple replacements and the [TS]

00:06:26 ◼   ► replacements have the same problem and [TS]

00:06:27 ◼   ► so it just seems like it's a design flaw [TS]

00:06:29 ◼   ► and that's a pretty big design flaw I I [TS]

00:06:31 ◼   ► hope that this is smaller than it seems [TS]

00:06:35 ◼   ► I hope that I can just get it replaced [TS]

00:06:37 ◼   ► once and then [TS]

00:06:39 ◼   ► have a reliable laptop keyboard for the [TS]

00:06:41 ◼   ► next you know one to four years that I [TS]

00:06:44 ◼   ► use this laptop whatever it ends up [TS]

00:06:45 ◼   ► being I hope that's it but so far what I [TS]

00:06:49 ◼   ► have heard is discouraging in that area [TS]

00:06:51 ◼   ► it sound that this might just be a [TS]

00:06:52 ◼   ► problem with this entire generation of [TS]

00:06:54 ◼   ► keyboards in the 2016 MacBook Pro this [TS]

00:06:58 ◼   ► is solvable if they you know if Apple [TS]

00:07:01 ◼   ► figures out what the problem is like [TS]

00:07:02 ◼   ► they you know they diagnose this and [TS]

00:07:04 ◼   ► they figure it out and say aha if we [TS]

00:07:06 ◼   ► change design in this way change a [TS]

00:07:08 ◼   ► different material make little bits of [TS]

00:07:11 ◼   ► the key differently shaped or larger or [TS]

00:07:13 ◼   ► smaller or whatever it takes make the [TS]

00:07:15 ◼   ► key caps themselves slightly smaller [TS]

00:07:16 ◼   ► this all seems like something that could [TS]

00:07:18 ◼   ► be solved by it kind of like they did [TS]

00:07:20 ◼   ► with the screen image retention where [TS]

00:07:22 ◼   ► it's like oh we sold you a bunch of you [TS]

00:07:24 ◼   ► know retina MacBook Pros and if you got [TS]

00:07:26 ◼   ► the lg screen or the Samsung screen I [TS]

00:07:28 ◼   ► can't remember which one was the bad one [TS]

00:07:29 ◼   ► you might have energy tension problems [TS]

00:07:31 ◼   ► they don't fix it by giving you another [TS]

00:07:33 ◼   ► one of the same screen that image [TS]

00:07:34 ◼   ► mention problems they give you a [TS]

00:07:35 ◼   ► different better screen that still [TS]

00:07:38 ◼   ► fulfills the same purpose has the same [TS]

00:07:40 ◼   ► resolution in the same characteristics [TS]

00:07:41 ◼   ► but doesn't have burnin but it's like a [TS]

00:07:42 ◼   ► different part either a new part from [TS]

00:07:44 ◼   ► the same maker or apart from a different [TS]

00:07:46 ◼   ► manufacturer so if they figure this out [TS]

00:07:47 ◼   ► with a keyboard it will make a new [TS]

00:07:49 ◼   ► keyboard that fits these things and when [TS]

00:07:51 ◼   ► you come in for a repair they'll replace [TS]

00:07:54 ◼   ► it with the new version it's just a [TS]

00:07:55 ◼   ► question of how long it takes them to [TS]

00:07:57 ◼   ► figure out what the heck the problem is [TS]

00:07:58 ◼   ► assuming it even is a problem according [TS]

00:08:00 ◼   ► to their numbers well first first of all [TS]

00:08:02 ◼   ► to save you a bunch of email image [TS]

00:08:04 ◼   ► retention 15-inch 2012 retina MacBook [TS]

00:08:07 ◼   ► Pro screens they didn't guarantee that [TS]

00:08:09 ◼   ► you got a better one like the LG was the [TS]

00:08:11 ◼   ► problem the Samsung was the good one [TS]

00:08:12 ◼   ► when you got it replaced you could get [TS]

00:08:14 ◼   ► either one it was just kind of dumb luck [TS]

00:08:15 ◼   ► which one you got and you just hope you [TS]

00:08:17 ◼   ► got the Samsung panel well I but they [TS]

00:08:19 ◼   ► could they could do that like nothing if [TS]

00:08:20 ◼   ► they no one's good in one's bad assume [TS]

00:08:22 ◼   ► well that's even true like that's our [TS]

00:08:23 ◼   ► that's our conventional wisdom of like [TS]

00:08:25 ◼   ► oh if you got this one you're okay and [TS]

00:08:26 ◼   ► if you got this one you're not but [TS]

00:08:28 ◼   ► assuming they know one is better they [TS]

00:08:30 ◼   ► have the option what I'm saying is they [TS]

00:08:31 ◼   ► have the option of gaming they don't [TS]

00:08:32 ◼   ► have to redesign the thing you don't [TS]

00:08:33 ◼   ► have to wait for the next model if Apple [TS]

00:08:35 ◼   ► knows replace this part with this other [TS]

00:08:37 ◼   ► part that is different and it will fix [TS]

00:08:40 ◼   ► the problem they have the ability to do [TS]

00:08:41 ◼   ► that with you're not you're not out of [TS]

00:08:43 ◼   ► luck that's what I'm saying with this [TS]

00:08:44 ◼   ► thing you don't have to wait until you [TS]

00:08:45 ◼   ► buy the Mexican periodic returns one and [TS]

00:08:47 ◼   ► get a different one you just need Apple [TS]

00:08:49 ◼   ► to a make an improve thing and B [TS]

00:08:52 ◼   ► actually give it to you in their place [TS]

00:08:54 ◼   ► when it comes to you know moving along [TS]

00:08:56 ◼   ► with Apple moving along with the newest [TS]

00:08:58 ◼   ► technologies and and getting the newest [TS]

00:09:00 ◼   ► stuff and keeping up with Apple you have [TS]

00:09:03 ◼   ► to swallow some things you have to okay [TS]

00:09:05 ◼   ► yeah I guess I'll get rid of my [TS]

00:09:07 ◼   ► headphone jack you know I guess I can [TS]

00:09:09 ◼   ► get rid of all my ports and my SD card [TS]

00:09:10 ◼   ► reader and everything else and a lot of [TS]

00:09:12 ◼   ► these things are easier or harder to [TS]

00:09:15 ◼   ► swallow having a keyboard not be [TS]

00:09:18 ◼   ► reliable is a massive problem like I [TS]

00:09:22 ◼   ► don't care what you think of this [TS]

00:09:24 ◼   ► keyboard having it not be reliable for [TS]

00:09:26 ◼   ► almost everyone who buys one that is [TS]

00:09:29 ◼   ► unacceptable that is not a trade-off [TS]

00:09:31 ◼   ► that is not moving towards the future [TS]

00:09:33 ◼   ► that is not like there's no excuse for [TS]

00:09:35 ◼   ► that that is a design flaw and that [TS]

00:09:37 ◼   ► needs to be fixed yeah I I really want [TS]

00:09:41 ◼   ► to tell you that you are especially [TS]

00:09:43 ◼   ► early on there being a big baby about [TS]

00:09:45 ◼   ► the keyboard and how you didn't like it [TS]

00:09:47 ◼   ► blah blah blah but you know you're [TS]

00:09:48 ◼   ► allowed your opinion that's fine however [TS]

00:09:50 ◼   ► I could not agree with you more that if [TS]

00:09:52 ◼   ► V if these reliability problems are as [TS]

00:09:54 ◼   ► widespread as they anecdotally seem to [TS]

00:09:57 ◼   ► be then this is definitely a step [TS]

00:09:59 ◼   ► backwards and needs to be addressed [TS]

00:10:01 ◼   ► alright moving on if you do have a [TS]

00:10:04 ◼   ► problem with your keycaps there are some [TS]

00:10:07 ◼   ► people that apparently do remove them [TS]

00:10:10 ◼   ► without breaking them according to a [TS]

00:10:12 ◼   ► somewhat shady uh YouTube master risk [TS]

00:10:15 ◼   ► asterisk at the edge without breaking [TS]

00:10:18 ◼   ► the biggest well will continue to the [TS]

00:10:19 ◼   ► next volume but this is a video of [TS]

00:10:20 ◼   ► someone showing you how he can price he [TS]

00:10:22 ◼   ► cap off with a guitar pick and kind of [TS]

00:10:24 ◼   ► how they work under the cover so you can [TS]

00:10:26 ◼   ► kind of visualize what it is that you're [TS]

00:10:28 ◼   ► doing when you pry this thing up so some [TS]

00:10:32 ◼   ► people are doing it yeah it's a thing [TS]

00:10:34 ◼   ► but I would certainly wouldn't recommend [TS]

00:10:35 ◼   ► it that was sending by kuba be [TS]

00:10:38 ◼   ► additionally Michael M writes in [TS]

00:10:41 ◼   ► regarding the fragility fragility of the [TS]

00:10:44 ◼   ► new keyboard types and how they differ [TS]

00:10:45 ◼   ► from the days of rolled here are some [TS]

00:10:47 ◼   ► photos of the damage key caps so far [TS]

00:10:49 ◼   ► that I've replaced and we'll put a link [TS]

00:10:51 ◼   ► in the show notes there are four [TS]

00:10:53 ◼   ► pictures here of what appears to be four [TS]

00:10:56 ◼   ► different or three different key caps [TS]

00:10:57 ◼   ► and a scissor switch that have been an [TS]

00:10:59 ◼   ► issue note the clips at the top each top [TS]

00:11:01 ◼   ► corner should have two fingers to clip [TS]

00:11:03 ◼   ► around a pin on the butterfly and hooks [TS]

00:11:06 ◼   ► at the bottom to remove the [TS]

00:11:07 ◼   ► keys must be pried up at the top and [TS]

00:11:08 ◼   ► then removed by moving the capped or at [TS]

00:11:10 ◼   ► the top of the keyboard [TS]

00:11:11 ◼   ► anything else break the fragile clips as [TS]

00:11:13 ◼   ► well anything as well any misalignment [TS]

00:11:15 ◼   ► and reassembly I only broke the pins off [TS]

00:11:16 ◼   ► two butterflies why damage to at least [TS]

00:11:18 ◼   ► 70 caps I first generation MacBook Wan [TS]

00:11:20 ◼   ► I've had it since shortly after release [TS]

00:11:22 ◼   ► my F and key worked properly but didn't [TS]

00:11:24 ◼   ► return to its full height correctly from [TS]

00:11:25 ◼   ► new I ignored the issue turns out that [TS]

00:11:27 ◼   ► key cap had been broken for years the [TS]

00:11:28 ◼   ► bigger and more concerning issue which [TS]

00:11:30 ◼   ► is why I've not yet made a second or [TS]

00:11:33 ◼   ► third round of key cap and butterfly [TS]

00:11:34 ◼   ► replacement part purchases is that a [TS]

00:11:35 ◼   ► couple of keys I'm having difficulty [TS]

00:11:37 ◼   ► with do not have any apparent physical [TS]

00:11:38 ◼   ► damage to the key cap or the butterfly [TS]

00:11:40 ◼   ► and they do not have any bit stuck under [TS]

00:11:42 ◼   ► them that that can be seen upon very [TS]

00:11:44 ◼   ► close inspection so I still dearly [TS]

00:11:47 ◼   ► regret taking these key caps off this [TS]

00:11:48 ◼   ► isn't a keyboard to be worked on by an [TS]

00:11:50 ◼   ► expert its keyboard to be worked on by a [TS]

00:11:51 ◼   ► trained expert with this with a spare [TS]

00:11:54 ◼   ► parts stash that's the lesson of all [TS]

00:11:57 ◼   ► portable devices like everything that [TS]

00:12:00 ◼   ► you know Apple increasingly the things [TS]

00:12:02 ◼   ► that are assembled with glue or the [TS]

00:12:04 ◼   ► one-way assembly where it goes together [TS]

00:12:07 ◼   ► but it does not come apart and go back [TS]

00:12:10 ◼   ► together the same way it was maybe you [TS]

00:12:12 ◼   ► can take it apart and maybe you can put [TS]

00:12:13 ◼   ► it back together but it will never be [TS]

00:12:15 ◼   ► the same and so the idea of like oh I'm [TS]

00:12:17 ◼   ► a do-it-yourselfer I can pry these he [TS]

00:12:19 ◼   ► caps off I can see how they work you [TS]

00:12:21 ◼   ► look at these pictures and look at the [TS]

00:12:22 ◼   ► size the sort of the feature size in the [TS]

00:12:25 ◼   ► and you know silicon chip parlons how [TS]

00:12:27 ◼   ► small the little Clippy things are on [TS]

00:12:30 ◼   ► the bottom of this and the tiny little [TS]

00:12:32 ◼   ► pins on the on the butterfly switch that [TS]

00:12:34 ◼   ► they grip very very small very delicate [TS]

00:12:37 ◼   ► right and so if you are thinking about [TS]

00:12:39 ◼   ► prying these things off the possibility [TS]

00:12:42 ◼   ► that you're going to break off or bend [TS]

00:12:44 ◼   ► or otherwise screw up one of those clips [TS]

00:12:46 ◼   ► or one of those pins seems very high [TS]

00:12:48 ◼   ► which is probably why Apple doesn't like [TS]

00:12:50 ◼   ► repair these keyboards they give you a [TS]

00:12:51 ◼   ► whole new one was not a last show [TS]

00:12:52 ◼   ► someone said it's not designed if [TS]

00:12:54 ◼   ► they're going to fix one key view they [TS]

00:12:55 ◼   ► inter placed all keyboard as far as [TS]

00:12:56 ◼   ► that's true yeah it this doesn't seem [TS]

00:12:59 ◼   ► like a repairable thing now an apples [TS]

00:13:02 ◼   ► you know knowledgebase article they tell [TS]

00:13:05 ◼   ► you how to blow compressed air on it to [TS]

00:13:07 ◼   ► maybe get the grit out you know because [TS]

00:13:08 ◼   ► it's not going to shake out on its own [TS]

00:13:10 ◼   ► because all the gaps are so small and [TS]

00:13:11 ◼   ► that might solve your little grit type [TS]

00:13:13 ◼   ► problem but the other interesting thing [TS]

00:13:16 ◼   ► about Michael story here is that he had [TS]

00:13:18 ◼   ► a key that had one of the little Clippy [TS]

00:13:20 ◼   ► things underneath it [TS]

00:13:21 ◼   ► broken you know from the I'm not sure [TS]

00:13:23 ◼   ► how he knowses because maybe he broke [TS]

00:13:24 ◼   ► him when he took it off or whatever but [TS]

00:13:25 ◼   ► that it hadn't been working and and he [TS]

00:13:29 ◼   ► had just been ignoring it and it had [TS]

00:13:30 ◼   ► been broken for a really long time [TS]

00:13:33 ◼   ► if these little Clippy things are broken [TS]

00:13:35 ◼   ► under one of your key gaps you can't [TS]

00:13:36 ◼   ► know that it's like if x-ray vision like [TS]

00:13:38 ◼   ► maybe that could explain why it's not [TS]

00:13:39 ◼   ► working because the little Clippy things [TS]

00:13:41 ◼   ► help the key rise and fall and sequence [TS]

00:13:43 ◼   ► with the butterfly switch and stay you [TS]

00:13:44 ◼   ► know stable and everything and if it's [TS]

00:13:46 ◼   ► not connected to one of the little [TS]

00:13:47 ◼   ► cookie things it's kind of like you know [TS]

00:13:49 ◼   ► it independent suspension when you want [TS]

00:13:51 ◼   ► are you know really a live real acts [TS]

00:13:54 ◼   ► rear-axle and strong anti-roll bars the [TS]

00:13:57 ◼   ► core analogy okay work I think this one [TS]

00:14:00 ◼   ► actually works but it only works for [TS]

00:14:01 ◼   ► people to know what those things are so [TS]

00:14:04 ◼   ► I can imagine if you have a bad clip and [TS]

00:14:06 ◼   ► one corner of your key is not being [TS]

00:14:08 ◼   ► pushed upwards and pulled downward with [TS]

00:14:10 ◼   ► the whole rest of your key no matter [TS]

00:14:12 ◼   ► where you hit it because it is basically [TS]

00:14:13 ◼   ► like you know an anti-roll bar under the [TS]

00:14:15 ◼   ► cover even when when one corner of the [TS]

00:14:17 ◼   ► key goes up or down you want the whole [TS]

00:14:18 ◼   ► rest of the key to go with it that can [TS]

00:14:20 ◼   ► make the key tilt in a way that it [TS]

00:14:22 ◼   ► doesn't expect think it's stuck and do [TS]

00:14:23 ◼   ► also saw the things and got you just [TS]

00:14:26 ◼   ► looking at pictures of these keyboards [TS]

00:14:27 ◼   ► make me start freaking out a little bit [TS]

00:14:28 ◼   ► about how how delicate these little bits [TS]

00:14:32 ◼   ► are and how easy it is for something to [TS]

00:14:34 ◼   ► go wrong now if you open up a scissor [TS]

00:14:37 ◼   ► key keyboard like the one I use every [TS]

00:14:39 ◼   ► day it's also extremely delicate and [TS]

00:14:41 ◼   ► tiny inside there I don't know the [TS]

00:14:43 ◼   ► features of the key caps and mechanisms [TS]

00:14:45 ◼   ► are actually all that different could [TS]

00:14:46 ◼   ► just be a matter of you know butterfly [TS]

00:14:48 ◼   ► versus scissor and and travel distance [TS]

00:14:50 ◼   ► and maybe the switching mechanism [TS]

00:14:51 ◼   ► underneath it but I do not do not like [TS]

00:14:55 ◼   ► keyboards I don't like thinking about [TS]

00:14:57 ◼   ► these keyboards it almost makes me long [TS]

00:15:00 ◼   ► for a non-moving [TS]

00:15:02 ◼   ► iPhone 7 home button style key barbar [TS]

00:15:04 ◼   ► nothing actually no don't say that [TS]

00:15:06 ◼   ► they'll do it no like I don't like [TS]

00:15:08 ◼   ► thinking about keyboards either that's [TS]

00:15:10 ◼   ► why this ought this annoys me so much [TS]

00:15:11 ◼   ► because I've had every other laptop I've [TS]

00:15:14 ◼   ► ever had from Apple I have never had to [TS]

00:15:16 ◼   ► think about the keyboard it just worked [TS]

00:15:18 ◼   ► and it was fine that's why this bothers [TS]

00:15:20 ◼   ► me so much like this I feel like we're [TS]

00:15:22 ◼   ► moving backwards in technology if the [TS]

00:15:25 ◼   ► basics become unreliable [TS]

00:15:28 ◼   ► Hector Ramos wrote in to tell us that he [TS]

00:15:30 ◼   ► worked at a big companies tech [TS]

00:15:32 ◼   ► conference at the McKenry Convention [TS]

00:15:33 ◼   ► Center last [TS]

00:15:34 ◼   ► on switch I don't even know but I'm [TS]

00:15:35 ◼   ► assuming that's the one that we're going [TS]

00:15:37 ◼   ► to be in for WotC having been to WB DC [TS]

00:15:41 ◼   ► says Hector I think it's fair to say [TS]

00:15:43 ◼   ► that the box lunches in the San Jose [TS]

00:15:44 ◼   ► McHenry were worse sad trombone so don't [TS]

00:15:48 ◼   ► get your hopes up the box lunches were [TS]

00:15:49 ◼   ► all cold sandwiches with either soggy [TS]

00:15:51 ◼   ► bread or hard and impossible to eat [TS]

00:15:53 ◼   ► bread along with mystery dessert they [TS]

00:15:55 ◼   ► also had salad only options that were [TS]

00:15:58 ◼   ► passable however the real news here [TS]

00:16:00 ◼   ► which is terrible there was no Odwalla [TS]

00:16:05 ◼   ► sorry Casey I'm so sorry man are you [TS]

00:16:08 ◼   ► gonna be okay well I'm hopeful that it's [TS]

00:16:11 ◼   ► just that this particular event may not [TS]

00:16:14 ◼   ► have sprung for the Odwalla option but [TS]

00:16:19 ◼   ► I'm nervous and also a real-time [TS]

00:16:21 ◼   ► follow-up from friend of the show Jason [TS]

00:16:22 ◼   ► Snell it's Mick enery [TS]

00:16:23 ◼   ► not machemer II so that's MCE and ery [TS]

00:16:27 ◼   ► before i get all the san jose residents [TS]

00:16:30 ◼   ► writing me who i'm hector he wrote it [TS]

00:16:32 ◼   ► with Em's yep so any in any case yeah so [TS]

00:16:35 ◼   ► no Odwalla for this particular tech [TS]

00:16:38 ◼   ► conference and reading between the lines [TS]

00:16:40 ◼   ► it was not the sort of tech conference [TS]

00:16:42 ◼   ► where they needed to worry about money [TS]

00:16:45 ◼   ► this was a spared no expense kind of [TS]

00:16:47 ◼   ► experience so I'm nervous but hopefully [TS]

00:16:49 ◼   ► hopefully Apple will will spring for the [TS]

00:16:53 ◼   ► Odwalla just for me there I know that [TS]

00:16:55 ◼   ► there's discussion somewhere in in in [TS]

00:16:57 ◼   ► Cupertino you know Casey made it this [TS]

00:17:00 ◼   ► year he won the lottery this year and we [TS]

00:17:01 ◼   ► don't want to hear him whining and [TS]

00:17:02 ◼   ► moaning for a year if there's no odd [TS]

00:17:04 ◼   ► Wallace we might as well just pony it up [TS]

00:17:05 ◼   ► my favorite thing about this is that we [TS]

00:17:07 ◼   ► have become the podcast of conference [TS]

00:17:10 ◼   ► box lunches so true so anyway so we'll [TS]

00:17:14 ◼   ► see what happens but that is a that is [TS]

00:17:16 ◼   ► sad times tentatively we are sponsored [TS]

00:17:19 ◼   ► this week by Squarespace start your free [TS]

00:17:22 ◼   ► trial site today at squarespace.com and [TS]

00:17:24 ◼   ► when you sign up make sure to use the [TS]

00:17:25 ◼   ► offer code ATP to get 10% off your first [TS]

00:17:28 ◼   ► purchase make your next move with a [TS]

00:17:31 ◼   ► beautiful website and a unique domain [TS]

00:17:33 ◼   ► name from Squarespace pretty much [TS]

00:17:35 ◼   ► everything you have to do today needs a [TS]

00:17:37 ◼   ► website any new project business hobby [TS]

00:17:40 ◼   ► initiative whatever it is you probably [TS]

00:17:43 ◼   ► need a website for it and it's so much [TS]

00:17:45 ◼   ► easier [TS]

00:17:46 ◼   ► to make it squarespace than to do pretty [TS]

00:17:49 ◼   ► much any other option you have for [TS]

00:17:51 ◼   ► making websites today you go to [TS]

00:17:52 ◼   ► Squarespace com start a free trial and [TS]

00:17:55 ◼   ► just see what you can build you don't [TS]

00:17:57 ◼   ► have to pay anything you don't to give [TS]

00:17:58 ◼   ► them a credit card just see what you can [TS]

00:18:00 ◼   ► build you will see it is incredibly easy [TS]

00:18:02 ◼   ► to use regardless of your skill level [TS]

00:18:04 ◼   ► there's so much building functionality [TS]

00:18:06 ◼   ► you can do tons of stuff on Squarespace [TS]

00:18:08 ◼   ► blogs portfolios even stores if you can [TS]

00:18:12 ◼   ► sell stuff online with Squarespace [TS]

00:18:14 ◼   ► digital or physical goods they have full [TS]

00:18:16 ◼   ► integration credit card processing [TS]

00:18:18 ◼   ► everything you need and these are all [TS]

00:18:20 ◼   ► incredibly easy to use tools they're [TS]

00:18:22 ◼   ► very intuitive everything is what you [TS]

00:18:24 ◼   ► see is what you get design and you get a [TS]

00:18:26 ◼   ► free domain name if you sign up for a [TS]

00:18:27 ◼   ► year upfront so I highly recommend [TS]

00:18:29 ◼   ► checking that Squarespace for any new [TS]

00:18:31 ◼   ► site you're working on today it just try [TS]

00:18:34 ◼   ► it there see how far you get and you [TS]

00:18:35 ◼   ► will very quickly realize that it's not [TS]

00:18:38 ◼   ► really worth doing anything more because [TS]

00:18:39 ◼   ► Squarespace gives you so so much for [TS]

00:18:42 ◼   ► almost no effort at all it's incredibly [TS]

00:18:45 ◼   ► good value it's supported incredibly [TS]

00:18:47 ◼   ► well they handle hosting and stuff you [TS]

00:18:48 ◼   ► don't have to worry about software [TS]

00:18:50 ◼   ► upgrades or downtime or security or [TS]

00:18:52 ◼   ► anything like that [TS]

00:18:53 ◼   ► it's incredible check it out today at [TS]

00:18:55 ◼   ► squarespace.com and make sure to use [TS]

00:18:57 ◼   ► offer code ATP to get 10% off your first [TS]

00:19:00 ◼   ► purchase make your next move with [TS]

00:19:02 ◼   ► Squarespace news broke earlier today as [TS]

00:19:07 ◼   ► we record this Denise young smith who [TS]

00:19:09 ◼   ► used to be the vice president of [TS]

00:19:11 ◼   ► worldwide HR has now been named the vice [TS]

00:19:14 ◼   ► president of inclusion and diversity [TS]

00:19:16 ◼   ► which is cool I think that's pretty [TS]

00:19:19 ◼   ► awesome we don't really know much about [TS]

00:19:21 ◼   ► it yet so you know obviously we don't [TS]

00:19:22 ◼   ► want to celebrate it too much quite yet [TS]

00:19:24 ◼   ► but this is absolutely a step in the [TS]

00:19:26 ◼   ► right direction and she's not a white [TS]

00:19:28 ◼   ► dude because that seems to be the [TS]

00:19:29 ◼   ► classical thing to do which is to put a [TS]

00:19:31 ◼   ► white dude in charge of diversity and [TS]

00:19:33 ◼   ► inclusion and so at least Apple wasn't [TS]

00:19:36 ◼   ► so tone deaf that that made that faux [TS]

00:19:38 ◼   ► pas so this in theory seems like a great [TS]

00:19:41 ◼   ► thing this is a newly created position [TS]

00:19:43 ◼   ► like this position didn't exist as a new [TS]

00:19:45 ◼   ► vice president level position that [TS]

00:19:47 ◼   ► they've created in I don't know how this [TS]

00:19:49 ◼   ► is going to work out because so much [TS]

00:19:50 ◼   ► corporate stuff is is opaque like I [TS]

00:19:53 ◼   ► always when I see stuff like this in [TS]

00:19:55 ◼   ► companies other than Apple ID [TS]

00:19:57 ◼   ► is I think apples and exception in many [TS]

00:19:58 ◼   ► many ways but in when a big company [TS]

00:20:03 ◼   ► makes a new role for like a [TS]

00:20:07 ◼   ► vice-president or someone who's going to [TS]

00:20:08 ◼   ► address some problem they think they [TS]

00:20:10 ◼   ► have I always fear that that person is [TS]

00:20:12 ◼   ► being set up for failure because how is [TS]

00:20:16 ◼   ► it that they're going to pursue their [TS]

00:20:19 ◼   ► agenda in a company that didn't even [TS]

00:20:22 ◼   ► have this position previously and and to [TS]

00:20:26 ◼   ► pursue the agenda requires you know [TS]

00:20:28 ◼   ► massive company shifting policy changes [TS]

00:20:31 ◼   ► so that's that's my usual fear with [TS]

00:20:33 ◼   ► these type of things that you know what [TS]

00:20:35 ◼   ► can they even do is it just symbolic [TS]

00:20:37 ◼   ► will the rest of the company listen to [TS]

00:20:39 ◼   ► them and you know this will they be [TS]

00:20:40 ◼   ► empowered to make change the thing that [TS]

00:20:42 ◼   ► encourages me about this for Apple [TS]

00:20:44 ◼   ► specifically is that it seems like Apple [TS]

00:20:47 ◼   ► has done this to pretty good effect in [TS]

00:20:49 ◼   ► the past one example is that was at Lisa [TS]

00:20:51 ◼   ► Jackson who was on the talk show the [TS]

00:20:52 ◼   ► does like environment or whatever I'm [TS]

00:20:55 ◼   ► assuming that great position was newly [TS]

00:20:56 ◼   ► created at some point in the past to [TS]

00:20:58 ◼   ► like you know Apple Apple 20 years ago [TS]

00:21:00 ◼   ► probably didn't have a you know [TS]

00:21:02 ◼   ► environment bizarre or whatever her [TS]

00:21:03 ◼   ► title is and she's got results like she [TS]

00:21:09 ◼   ► does things that change the way Apple [TS]

00:21:11 ◼   ► makes its products right and so she [TS]

00:21:14 ◼   ► wasn't just putting this ability to say [TS]

00:21:15 ◼   ► oh ya know we have someone worrying [TS]

00:21:16 ◼   ► about environment that's a whole [TS]

00:21:17 ◼   ► vice-president role and they just [TS]

00:21:18 ◼   ► continue to do what they did and you [TS]

00:21:19 ◼   ► know put out press releases or like you [TS]

00:21:23 ◼   ► know it becomes like a PR type position [TS]

00:21:24 ◼   ► from the interview you should definitely [TS]

00:21:27 ◼   ► listen to like Apple is changing what it [TS]

00:21:30 ◼   ► does across its entire business because [TS]

00:21:32 ◼   ► of initiatives spearheaded by this [TS]

00:21:34 ◼   ► person and what an any other company [TS]

00:21:35 ◼   ► would be like a symbolic position so [TS]

00:21:37 ◼   ► let's hope that this newly created [TS]

00:21:38 ◼   ► position is you know just successful [TS]

00:21:41 ◼   ► that's a good sign and you know apples [TS]

00:21:43 ◼   ► been reasonably good about publicly [TS]

00:21:47 ◼   ► sharing their diversity report I think [TS]

00:21:50 ◼   ► at the end of the year I forget exactly [TS]

00:21:51 ◼   ► what it is but at some point during the [TS]

00:21:53 ◼   ► year they share it and so in theory we [TS]

00:21:56 ◼   ► can judge them on you know what their [TS]

00:21:59 ◼   ► results are after this move over the [TS]

00:22:01 ◼   ► coming years obviously they massaged [TS]

00:22:03 ◼   ► that report to be as complimentary as [TS]

00:22:05 ◼   ► they possibly can while still being [TS]

00:22:06 ◼   ► truthful hopefully anyway but certainly [TS]

00:22:10 ◼   ► this is a good sign and I'm hopeful and [TS]

00:22:13 ◼   ► and I think we should celebrate it [TS]

00:22:14 ◼   ► alright John tell us about thunderbolt [TS]

00:22:17 ◼   ► three and what's going on with Intel [TS]

00:22:18 ◼   ► every time we talk about Apple not using [TS]

00:22:22 ◼   ► Intel chips [TS]

00:22:24 ◼   ► someone will brightest many someone's [TS]

00:22:27 ◼   ► rise and say oh but that's not going to [TS]

00:22:28 ◼   ► happen because if you don't use in El [TS]

00:22:30 ◼   ► jefe's you can't have thunderbolt and [TS]

00:22:31 ◼   ► Apple needs to have Thunderbolt because [TS]

00:22:33 ◼   ► reasons therefore don't worry about it [TS]

00:22:36 ◼   ► and I think the last time we discussed [TS]

00:22:38 ◼   ► this what I tried to emphasize was I [TS]

00:22:40 ◼   ► think when we talk about like risin [TS]

00:22:41 ◼   ► AMD's risin and you know making [TS]

00:22:43 ◼   ► reasonably competitive chips in certain [TS]

00:22:45 ◼   ► market segments again and they're sort [TS]

00:22:47 ◼   ► of they're their comeback bid that if [TS]

00:22:50 ◼   ► Apple decided to go to AMD for whatever [TS]

00:22:52 ◼   ► reason you know [TS]

00:22:54 ◼   ► AMD Apple Intel are all companies things [TS]

00:22:57 ◼   ► can be worked out money can change hands [TS]

00:22:59 ◼   ► deals can be made I feel like it's a [TS]

00:23:03 ◼   ► type of type of thing that all three [TS]

00:23:05 ◼   ► parties would be able to work out that [TS]

00:23:07 ◼   ► none of them would be so adamant that it [TS]

00:23:08 ◼   ► would say there is literally no amount [TS]

00:23:10 ◼   ► of money that you can give us Apple that [TS]

00:23:11 ◼   ► would allow that would let us you know [TS]

00:23:14 ◼   ► they would make us license Thunderbolt 3 [TS]

00:23:16 ◼   ► to AMD like there's no kind of grudge [TS]

00:23:18 ◼   ► like that going on there so I'm like set [TS]

00:23:20 ◼   ► that aside yes it's an issue it have to [TS]

00:23:22 ◼   ► be worked up by the people involved but [TS]

00:23:24 ◼   ► if Apple thought it was to their [TS]

00:23:25 ◼   ► advantage to start going to AMD for [TS]

00:23:26 ◼   ► certain chips or certain things like it [TS]

00:23:29 ◼   ► has the advantage that it wouldn't be an [TS]

00:23:30 ◼   ► architectural change and having two [TS]

00:23:32 ◼   ► vendors is the thing that Apple loves to [TS]

00:23:34 ◼   ► do for every part in all of its things [TS]

00:23:35 ◼   ► and at a certain point it's kind of [TS]

00:23:37 ◼   ► against apples instincts and general [TS]

00:23:40 ◼   ► policy to have a single vendor for like [TS]

00:23:41 ◼   ► an extremely important component you [TS]

00:23:44 ◼   ► know a single non apple vendor I suppose [TS]

00:23:46 ◼   ► like they always want to have multiple [TS]

00:23:47 ◼   ► people multiple people fabbing their [TS]

00:23:48 ◼   ► chips up buying their chips from [TS]

00:23:50 ◼   ► multiple vendors if they can help it [TS]

00:23:52 ◼   ► ping them against each other like you [TS]

00:23:53 ◼   ► know just typical business so today's [TS]

00:23:56 ◼   ► announcement from I think it's today [TS]

00:23:58 ◼   ► from Intel adds an interesting twist to [TS]

00:24:01 ◼   ► this first is that Intel is adding [TS]

00:24:03 ◼   ► Thunderbolt to their CPUs so you don't [TS]

00:24:07 ◼   ► have to buy a separate chipset which [TS]

00:24:08 ◼   ► apparently has been a barrier to you [TS]

00:24:11 ◼   ► know PC manufacturers you know aren't [TS]

00:24:13 ◼   ► willing to spend the money to you know [TS]

00:24:15 ◼   ► license or buy the you know Alpine Ridge [TS]

00:24:17 ◼   ► or whatever the latest chipset is for [TS]

00:24:20 ◼   ► Thunderbolt support like that will just [TS]

00:24:21 ◼   ► take the CPUs they have support for like [TS]

00:24:23 ◼   ► USB blah blah blah [TS]

00:24:24 ◼   ► pci-express like on the chips I don't [TS]

00:24:26 ◼   ► care about thunderbolt I'll buy another [TS]

00:24:27 ◼   ► chip it's it's it's pointless right so [TS]

00:24:30 ◼   ► now they're putting it on the CPUs with [TS]

00:24:31 ◼   ► so many other things and that will make [TS]

00:24:32 ◼   ► it cheaper for people to use and you [TS]

00:24:34 ◼   ► basically can't not get it if you buy a [TS]

00:24:36 ◼   ► part that has it built-in I mean maybe [TS]

00:24:38 ◼   ► they'll still sell parts that don't have [TS]

00:24:39 ◼   ► a built-in and I assume Lee's better for [TS]

00:24:41 ◼   ► packaging probably also better for power [TS]

00:24:44 ◼   ► and it's a move that will make Apple [TS]

00:24:46 ◼   ► computers better because Apple likes to [TS]

00:24:48 ◼   ► put Thunderbolt 3 on you know it's high [TS]

00:24:49 ◼   ► in computers and if Apple can get that [TS]

00:24:52 ◼   ► built into the CPU they love it because [TS]

00:24:55 ◼   ► they'd love to make everything small and [TS]

00:24:57 ◼   ► lower power and if it's cheaper on top [TS]

00:25:00 ◼   ► of that all the better right and the [TS]

00:25:03 ◼   ► second part of this story is Intel is [TS]

00:25:05 ◼   ► going to license Thunderbolt 3 for free [TS]

00:25:08 ◼   ► to anybody who wants it then that that [TS]

00:25:11 ◼   ► would a club obviously include AMD so [TS]

00:25:13 ◼   ► that barrier to Apple using AMD CPUs [TS]

00:25:17 ◼   ► assuming it ever was a barrier because [TS]

00:25:19 ◼   ► I'm not entirely convinced that Apple is [TS]

00:25:20 ◼   ► so wedded to Thunderbolt 3 that they [TS]

00:25:21 ◼   ► wouldn't consider a CPU consider [TS]

00:25:23 ◼   ► building a Mac without it because they [TS]

00:25:25 ◼   ► do that barrier is gone Thunderbolt 3 [TS]

00:25:30 ◼   ► and from Intel's perspective it's not [TS]

00:25:31 ◼   ► like they're doing this to let Apple [TS]

00:25:32 ◼   ► take AMD CPUs they're doing this because [TS]

00:25:34 ◼   ► they want thunderbolt to spread more [TS]

00:25:35 ◼   ► widely and a barrier to adoption as you [TS]

00:25:38 ◼   ► got to buy this extra chipset for own [TS]

00:25:40 ◼   ► and you can only get it from us and you [TS]

00:25:42 ◼   ► can't make your own thing so it went to [TS]

00:25:43 ◼   ► like no no we want to see Thunderbolt 3 [TS]

00:25:45 ◼   ► everywhere it's really important for us [TS]

00:25:46 ◼   ► to the standard to spread guess what [TS]

00:25:48 ◼   ► it's free for everybody and it's cheaper [TS]

00:25:50 ◼   ► when you buy until CPUs and I'm hoping [TS]

00:25:52 ◼   ► that all the other manufacturers of pcs [TS]

00:25:55 ◼   ► and parts and so on and so forth will [TS]

00:25:57 ◼   ► take the ball and run with it [TS]

00:25:58 ◼   ► I'm hoping the reason they were staying [TS]

00:25:59 ◼   ► away from Thunderbolt was that it was [TS]

00:26:02 ◼   ► too expensive I'm assuming Intel and you [TS]

00:26:06 ◼   ► know Intel an apple or you know the [TS]

00:26:07 ◼   ► people who created this standard have [TS]

00:26:09 ◼   ► still had the most influence of it so [TS]

00:26:11 ◼   ► maybe people were staying away because [TS]

00:26:12 ◼   ► they feel like it's not like an industry [TS]

00:26:13 ◼   ► standard it's more like an Intel or [TS]

00:26:15 ◼   ► until Apple standard but either way I'm [TS]

00:26:17 ◼   ► happy to see moves that bull that have a [TS]

00:26:20 ◼   ► chance of keeping Thunderbolt from [TS]

00:26:23 ◼   ► firewires fate firewire just never got [TS]

00:26:25 ◼   ► the wide adoption that that it would [TS]

00:26:28 ◼   ► have helped it to stick around longer [TS]

00:26:30 ◼   ► and be a viable technology only used by [TS]

00:26:33 ◼   ► Apple and video and if [TS]

00:26:36 ◼   ► other things that USB meanwhile went [TS]

00:26:38 ◼   ► literally everywhere so this seems like [TS]

00:26:40 ◼   ► yet more of the USB if ocation of [TS]

00:26:43 ◼   ► thunderbolt you know they already stole [TS]

00:26:45 ◼   ► their connector and and their port [TS]

00:26:47 ◼   ► confusing the world with the port that [TS]

00:26:48 ◼   ► is 17 different things at one but i [TS]

00:26:50 ◼   ► think that's really cool tech wise and [TS]

00:26:52 ◼   ► now it's free for everybody so go forth [TS]

00:26:54 ◼   ► and thunderbolt do you think that [TS]

00:26:57 ◼   ► thunderbolt has already been fire wired [TS]

00:27:00 ◼   ► because i see a lot of the same signs of [TS]

00:27:02 ◼   ► it like you know thunderbolt and you [TS]

00:27:05 ◼   ► know the earlier versions of it I think [TS]

00:27:07 ◼   ► had had a more severe problem of this [TS]

00:27:08 ◼   ► where it just very few peripherals were [TS]

00:27:11 ◼   ► ever really made for Thunderbolt and [TS]

00:27:13 ◼   ► what was made for Thunderbolt was always [TS]

00:27:16 ◼   ► much more expensive than the USB 2 or 3 [TS]

00:27:20 ◼   ► version of the same thing and for things [TS]

00:27:22 ◼   ► like hard drive enclosures or SSD [TS]

00:27:24 ◼   ► enclosures like there's almost no reason [TS]

00:27:27 ◼   ► for anybody to do a thunderbolt when USB [TS]

00:27:29 ◼   ► 3 is an option [TS]

00:27:30 ◼   ► unless you have really really high-end [TS]

00:27:32 ◼   ► parts and you need maximum bandwidth and [TS]

00:27:34 ◼   ► you don't care about the price for most [TS]

00:27:36 ◼   ► people one of those things is not true [TS]

00:27:39 ◼   ► so like I don't think Thunderbolt really [TS]

00:27:42 ◼   ► has taken off very far I would say [TS]

00:27:44 ◼   ► Thunderbolt is exactly where firewire [TS]

00:27:48 ◼   ► was both 400 and 800 of like it is this [TS]

00:27:52 ◼   ► this you know standard in quotes but in [TS]

00:27:55 ◼   ► practice it is only used by some Apple [TS]

00:27:58 ◼   ► stuff and some high-end like peripherals [TS]

00:28:01 ◼   ► and storage enclosures but almost [TS]

00:28:03 ◼   ► everything that most people use uses USB [TS]

00:28:06 ◼   ► 2 or 3 well Apple did a really smart or [TS]

00:28:08 ◼   ► Apple Intel did a really smart thing [TS]

00:28:09 ◼   ► here because when they when they change [TS]

00:28:11 ◼   ► the connector because you're right that [TS]

00:28:13 ◼   ► there are many people who don't need [TS]

00:28:15 ◼   ► thinner bolt they just need USB it's the [TS]

00:28:18 ◼   ► same little hole in the side of your [TS]

00:28:20 ◼   ► computer right yeah and so if [TS]

00:28:22 ◼   ► Thunderbolt gets confined to be oh it's [TS]

00:28:25 ◼   ► just this weird thing that Apple does [TS]

00:28:27 ◼   ► like Intel may not be happy that because [TS]

00:28:29 ◼   ► maybe Intel wants it to be used more [TS]

00:28:31 ◼   ► broadly for whatever strategic reasons [TS]

00:28:32 ◼   ► but it's not like Apple has to change [TS]

00:28:34 ◼   ► anything about its strategy as long as [TS]

00:28:37 ◼   ► thinner ball continues to be made or [TS]

00:28:39 ◼   ► like like basically the little plugs on [TS]

00:28:42 ◼   ► the side of you already have a situation [TS]

00:28:43 ◼   ► where you can get don't some it doesn't [TS]

00:28:45 ◼   ► the low end like MacBook not have a [TS]

00:28:47 ◼   ► Thunderbolt 3 port but instead just has [TS]

00:28:48 ◼   ► the USB C and [TS]

00:28:50 ◼   ► our thing am I wrong about that that's [TS]

00:28:51 ◼   ► correct the 12-inch MacBook does not [TS]

00:28:54 ◼   ► have you it does not have Thunderbolt it [TS]

00:28:55 ◼   ► only has USB three over that port but [TS]

00:28:58 ◼   ► it's the same old little connector and [TS]

00:28:59 ◼   ► similarly the Thunderbolt ports can just [TS]

00:29:01 ◼   ► run USB off of them the main the paint [TS]

00:29:04 ◼   ► the main place sadly the main place or [TS]

00:29:06 ◼   ► maybe not sadly depends on how you look [TS]

00:29:07 ◼   ► at the main functionality the [TS]

00:29:09 ◼   ► Thunderbolt 3 Bank brings to Apple's [TS]

00:29:11 ◼   ► products is they can put a small set of [TS]

00:29:15 ◼   ► very very small uniform ports on the [TS]

00:29:18 ◼   ► side of their portable computers and [TS]

00:29:20 ◼   ► people can connect stuff to them they [TS]

00:29:22 ◼   ► give them all the other ports all the [TS]

00:29:24 ◼   ► other things you can imagine all those [TS]

00:29:26 ◼   ► different breakout boxes that's the [TS]

00:29:27 ◼   ► magic of Thunderbolt right do you need [TS]

00:29:29 ◼   ► sunder bowl 3 for that or whatever and I [TS]

00:29:31 ◼   ► guess I suppose you know high end [TS]

00:29:32 ◼   ► monitor support depending on how they [TS]

00:29:33 ◼   ► want to implement that what they want to [TS]

00:29:34 ◼   ► do with like multiple DisplayPort [TS]

00:29:35 ◼   ► streams or telling things of our [TS]

00:29:37 ◼   ► Thunderbolt and external GPUs and all [TS]

00:29:39 ◼   ► the other fancy stuff you can get but if [TS]

00:29:42 ◼   ► you don't take advantage of that fancy [TS]

00:29:43 ◼   ► stuff it still just looks like you're [TS]

00:29:45 ◼   ► plugging the little USB type-c connector [TS]

00:29:47 ◼   ► into the side of your computer if you do [TS]

00:29:48 ◼   ► take advantage of it you buy the fancy [TS]

00:29:50 ◼   ► Apple computer and the same little port [TS]

00:29:52 ◼   ► you can plug in all that other stuff but [TS]

00:29:53 ◼   ► also you can plug in these other things [TS]

00:29:54 ◼   ► to get these cool breakout boxes I think [TS]

00:29:56 ◼   ► Apple would be perfectly fine with that [TS]

00:29:58 ◼   ► they're not faced with the firewire like [TS]

00:29:59 ◼   ► situation where that is that all those [TS]

00:30:01 ◼   ► peripherals you bought are useless as [TS]

00:30:03 ◼   ► long as Thunderbolt continues to be an [TS]

00:30:05 ◼   ► ongoing concern in some fashion Apple [TS]

00:30:07 ◼   ► can continue to ship all that's you know [TS]

00:30:09 ◼   ► peripherals all of its Mac stuff all of [TS]

00:30:11 ◼   ► its dongles and adapters with that one [TS]

00:30:13 ◼   ► little hole on them so I think they're [TS]

00:30:15 ◼   ► better off but the reason I brought a [TS]

00:30:17 ◼   ► fire or exactly the reasons you said [TS]

00:30:18 ◼   ► that it seems like Thunderbolt is being [TS]

00:30:21 ◼   ► confined because USB 3 is so fast and so [TS]

00:30:24 ◼   ► good and so cheap and so ubiquitous but [TS]

00:30:27 ◼   ► in some respects the other angle on this [TS]

00:30:29 ◼   ► USB type-c is kind of I'm gonna say it's [TS]

00:30:33 ◼   ► the same as firewire but I get a little [TS]

00:30:34 ◼   ► bit of the width of that firewire on it [TS]

00:30:36 ◼   ► in the general reluctance of the rest of [TS]

00:30:39 ◼   ► the industry to follow Apple along with [TS]

00:30:40 ◼   ► this even like Microsoft not putting USB [TS]

00:30:42 ◼   ► C on all this new surface stuff and then [TS]

00:30:44 ◼   ► making excuses about like well when we [TS]

00:30:46 ◼   ► think the world is ready for USB C we'll [TS]

00:30:47 ◼   ► change it but in the meantime you can [TS]

00:30:49 ◼   ► get a dongle to let you connect USB C [TS]

00:30:51 ◼   ► stuff which is a pretty pretty good [TS]

00:30:55 ◼   ► snark there like it seems to me if you [TS]

00:31:00 ◼   ► when I look around I see laptops the [TS]

00:31:02 ◼   ► only ones I ever see with USB see [TS]

00:31:04 ◼   ► it's our Apple 1 so maybe they're just [TS]

00:31:05 ◼   ► ahead of everyone else and people will [TS]

00:31:06 ◼   ► convert over but that stupid USB type a [TS]

00:31:09 ◼   ► connector may be very difficult to [TS]

00:31:12 ◼   ► dislodge and it could be that like [TS]

00:31:14 ◼   ► firewire the only hardware you ever see [TS]

00:31:16 ◼   ► with these weird USB these things are [TS]

00:31:18 ◼   ► probably cell phones because size is [TS]

00:31:20 ◼   ► going to make those people turnover and [TS]

00:31:21 ◼   ► mini USB sucks and then max but every [TS]

00:31:25 ◼   ► other portable you know PC or tablet or [TS]

00:31:27 ◼   ► surface thing or whatever love just a [TS]

00:31:29 ◼   ► bunch of USB type a connectors on the [TS]

00:31:30 ◼   ► side of it I don't know I'll tell you [TS]

00:31:32 ◼   ► one thing I like now that I'm in the [TS]

00:31:34 ◼   ► USBC ecosystem with my new laptop and [TS]

00:31:36 ◼   ► I've been looking at USB see peripherals [TS]

00:31:39 ◼   ► and looking for adapters and dongles and [TS]

00:31:42 ◼   ► various like peripherals that use it [TS]

00:31:44 ◼   ► there are not many like I thought that [TS]

00:31:47 ◼   ► with the 12-inch MacBook being now 2 [TS]

00:31:49 ◼   ► years old I figured you know there was [TS]

00:31:51 ◼   ► there's probably got to be tons of them [TS]

00:31:53 ◼   ► now and there are a small number of [TS]

00:31:57 ◼   ► things that can plug into that port [TS]

00:31:58 ◼   ► natively but it seems like almost all of [TS]

00:32:01 ◼   ► them are like cheap crap from no-name [TS]

00:32:04 ◼   ► brands on Amazon for 40 bucks that is [TS]

00:32:06 ◼   ► all unreliable and badly built and all [TS]

00:32:09 ◼   ► the probably uses the same chipset [TS]

00:32:11 ◼   ► inside and and and it's it seemed like [TS]

00:32:12 ◼   ► it's a very still a very immature market [TS]

00:32:15 ◼   ► and I hope that I hope it matures soon [TS]

00:32:18 ◼   ► now that all the MacBook Pros use only [TS]

00:32:19 ◼   ► these ports that should be enough of [TS]

00:32:21 ◼   ► motivation for peripheral makers but [TS]

00:32:23 ◼   ► we'll see it's it's not where I thought [TS]

00:32:25 ◼   ► it would be by now yeah I don't know [TS]

00:32:28 ◼   ► what the resistance is here SBC Kazan [TS]

00:32:29 ◼   ► it's not it's just us beasts though I [TS]

00:32:31 ◼   ► mean there it's a different spec and [TS]

00:32:33 ◼   ► there the cables are different and maybe [TS]

00:32:34 ◼   ► they're more expensive and the [TS]

00:32:35 ◼   ► connectors are more expensive than they [TS]

00:32:36 ◼   ► used to be but it seems like I I fully [TS]

00:32:39 ◼   ► expect just a complete turn over [TS]

00:32:40 ◼   ► eventually to USBC because it's not it's [TS]

00:32:43 ◼   ► not a fire or a situation in it oh it's [TS]

00:32:44 ◼   ► so much more expensive and you have to [TS]

00:32:46 ◼   ► put these way more expensive chips and [TS]

00:32:47 ◼   ► the things and the chips have to be on [TS]

00:32:48 ◼   ► both ends and you know our Thunderbolt [TS]

00:32:50 ◼   ► with the weird chips and the wires for [TS]

00:32:52 ◼   ► the high-speed connection and all sorts [TS]

00:32:53 ◼   ► of stuff like that like that's not it's [TS]

00:32:55 ◼   ► just a different physical connector for [TS]

00:32:57 ◼   ► USB plus a different you know chipset [TS]

00:32:59 ◼   ► and USB 3 I think is rolling out pretty [TS]

00:33:02 ◼   ► well 3.1 maybe I don't know what the [TS]

00:33:05 ◼   ► with the hold of this people chatter I'm [TS]

00:33:06 ◼   ► saying the windows there are windows [TS]

00:33:07 ◼   ► lots to have USB see of course there's [TS]

00:33:09 ◼   ► been a lot of tops to have everything on [TS]

00:33:10 ◼   ► it it's just that I don't I don't see [TS]

00:33:12 ◼   ► the it's it's not like remember in USB 2 [TS]

00:33:16 ◼   ► came along yours [TS]

00:33:17 ◼   ► one point one did not last long in the [TS]

00:33:19 ◼   ► face of USB - USB - just rolled out [TS]

00:33:21 ◼   ► across the whole industry and you know [TS]

00:33:24 ◼   ► you would have USB 2 port everywhere [TS]

00:33:25 ◼   ► except for like a keyboard and mouse [TS]

00:33:26 ◼   ► which would be one point one for a while [TS]

00:33:28 ◼   ► but us PC has not rolled out like that [TS]

00:33:30 ◼   ► well for a long time like almost every [TS]

00:33:34 ◼   ► PC you would buy would have like two [TS]

00:33:36 ◼   ► blue ports and then six blackboard yeah [TS]

00:33:40 ◼   ► but the point is it had the blue ones [TS]

00:33:41 ◼   ► like it had like you know keep the old [TS]

00:33:43 ◼   ► ones around the same reason they kept [TS]

00:33:44 ◼   ► like parallel port and the ps2 port rank [TS]

00:33:46 ◼   ► is there if their PC makers I'll always [TS]

00:33:48 ◼   ► do that but you have the new ones USB to [TS]

00:33:50 ◼   ► buy a PC without USB to anywhere on it [TS]

00:33:53 ◼   ► and the USB to age was unheard of but [TS]

00:33:54 ◼   ► like I said Microsoft with these very [TS]

00:33:56 ◼   ► expensive high-end fancy Surface tablet [TS]

00:33:59 ◼   ► laptop convertible whatever thingies [TS]

00:34:01 ◼   ► seems proudly to be shipping them [TS]

00:34:04 ◼   ► without any USB C ports and defending [TS]

00:34:06 ◼   ► their decision by saying oh you can get [TS]

00:34:08 ◼   ► an adapter it's USB through front one [TS]

00:34:09 ◼   ► it's totally the same thing we just [TS]

00:34:11 ◼   ► don't like that connector which is weird [TS]

00:34:13 ◼   ► you know um having now had my first well [TS]

00:34:18 ◼   ► what I consider to be my first USB C [TS]

00:34:20 ◼   ► device which is the switch yes I have an [TS]

00:34:21 ◼   ► Apple TV and yes that's us PC but that [TS]

00:34:23 ◼   ► doesn't really count [TS]

00:34:25 ◼   ► the idea of a theoretical future where I [TS]

00:34:30 ◼   ► have a a MacBook that has been updated [TS]

00:34:34 ◼   ► which in and of itself is a very [TS]

00:34:36 ◼   ► theoretical future I have a MacBook [TS]

00:34:39 ◼   ► that's been updated that is powered by [TS]

00:34:40 ◼   ► USB see I have a switch that is bent [TS]

00:34:42 ◼   ► that is powered by us PC the thought of [TS]

00:34:45 ◼   ► a phone being powered by USB see for [TS]

00:34:48 ◼   ► convenience alone sounds pretty awesome [TS]

00:34:51 ◼   ► doesn't now I don't really love the USBC [TS]

00:34:54 ◼   ► connector as much as I like lightning [TS]

00:34:57 ◼   ► connector no small part because the [TS]

00:34:58 ◼   ► Lightning connector smaller and also [TS]

00:35:00 ◼   ► because I have eleventy billion [TS]

00:35:01 ◼   ► lightning cables strewn throughout my [TS]

00:35:03 ◼   ► entire life but having one port that one [TS]

00:35:07 ◼   ► connector that can really be all things [TS]

00:35:10 ◼   ► to all people is pretty neat and does [TS]

00:35:14 ◼   ► sound appealing so as much as I don't [TS]

00:35:17 ◼   ► actually begrudge the Lightning [TS]

00:35:19 ◼   ► connector because I think it it's really [TS]

00:35:21 ◼   ► really good in especially in ways that [TS]

00:35:24 ◼   ► the dock connector wasn't I still think [TS]

00:35:27 ◼   ► a USB see future might be pretty cool [TS]

00:35:29 ◼   ► hell it would make the phone's get [TS]

00:35:31 ◼   ► - right that's that's a way in as well [TS]

00:35:33 ◼   ► that means more battery exactly I don't [TS]

00:35:38 ◼   ► know well we'll see but uh I mean it [TS]

00:35:40 ◼   ► certainly does sound appealing in that [TS]

00:35:42 ◼   ► sense idea I'm a little bit envious of [TS]

00:35:43 ◼   ► the Android folks with their USBC lives [TS]

00:35:46 ◼   ► we are sponsored this week by mail route [TS]

00:35:49 ◼   ► stop your spam today with a free 30-day [TS]

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00:35:55 ◼   ► know who'd handle your email security [TS]

00:35:57 ◼   ► and delivery people who do only that [TS]

00:36:00 ◼   ► that's mail route even the big companies [TS]

00:36:03 ◼   ► are bowing out of the email protection [TS]

00:36:05 ◼   ► business because it's hard work Postini [TS]

00:36:07 ◼   ► went away [TS]

00:36:07 ◼   ► McAfee MX logic Google even came out and [TS]

00:36:10 ◼   ► said they want you to use a gateway [TS]

00:36:11 ◼   ► service like mail routes so they don't [TS]

00:36:13 ◼   ► have to filter all your Google Apps mail [TS]

00:36:14 ◼   ► so who can you trust to do the job [TS]

00:36:17 ◼   ► properly and stick around that is mail [TS]

00:36:20 ◼   ► route this team has been focused [TS]

00:36:21 ◼   ► entirely on email security since 1997 I [TS]

00:36:25 ◼   ► was in middle school mail route protects [TS]

00:36:27 ◼   ► your email and hardware against spam [TS]

00:36:29 ◼   ► viruses and other threats and they [TS]

00:36:31 ◼   ► deliver your mail even when your mail [TS]

00:36:32 ◼   ► server can't and there's no hardware or [TS]

00:36:34 ◼   ► software for you to install buy or [TS]

00:36:36 ◼   ► manage because it's all an online hosted [TS]

00:36:38 ◼   ► service if you own your own domain name [TS]

00:36:41 ◼   ► that's all you need you point your MX [TS]

00:36:43 ◼   ► records at them and you tell them where [TS]

00:36:44 ◼   ► to deliver your clean filtered mail the [TS]

00:36:47 ◼   ► interface is incredibly easy to navigate [TS]

00:36:48 ◼   ► it's loaded with admin tools including [TS]

00:36:50 ◼   ► even a full api all designed to make [TS]

00:36:53 ◼   ► your life better as an email admin or [TS]

00:36:55 ◼   ► even just an end user like me [TS]

00:36:56 ◼   ► no spam no virus is a no bounced mail [TS]

00:36:59 ◼   ► whether you're a small home business or [TS]

00:37:01 ◼   ► a huge ISP mail route handles customers [TS]

00:37:03 ◼   ► of all sizes and provides the same level [TS]

00:37:05 ◼   ► of outstanding tech support to everyone [TS]

00:37:07 ◼   ► they protect your email from spam and [TS]

00:37:09 ◼   ► viruses and they guarantee mail access [TS]

00:37:11 ◼   ► during outages and that's all they do [TS]

00:37:13 ◼   ► they focus entirely on that and they do [TS]

00:37:15 ◼   ► it better and they've been doing it [TS]

00:37:17 ◼   ► longer than everyone else so stop spam [TS]

00:37:19 ◼   ► today with a free 30-day trial at mail [TS]

00:37:22 ◼   ► route net /a TP if you use that link [TS]

00:37:25 ◼   ► listeners of this show will get a 10% [TS]

00:37:27 ◼   ► off discount every time they charge you [TS]

00:37:30 ◼   ► for the lifetime of your account this is [TS]

00:37:33 ◼   ► I think the best discount on all [TS]

00:37:34 ◼   ► podcasting ten percent lifetime discount [TS]

00:37:37 ◼   ► once again mail route net slash a TP [TS]

00:37:40 ◼   ► thank you very much two mail routes for [TS]

00:37:42 ◼   ► sponsoring our show once again [TS]

00:37:44 ◼   ► [Music] [TS]

00:37:46 ◼   ► all right so Apple has maybe started [TS]

00:37:52 ◼   ► working on and presumably started [TS]

00:37:54 ◼   ► working on a series thing with the [TS]

00:37:55 ◼   ► screen and obviously this is all rumors [TS]

00:37:58 ◼   ► there's been a lot of rumors that this [TS]

00:38:01 ◼   ► might happen in a couple of weeks at WDC [TS]

00:38:04 ◼   ► there's TechCrunch article get ready for [TS]

00:38:06 ◼   ► a new iPad and a mysterious series [TS]

00:38:08 ◼   ► speaker at WWDC uh as we've talked about [TS]

00:38:11 ◼   ► numerous times I currently anyway don't [TS]

00:38:14 ◼   ► really care about ladies in a tube so [TS]

00:38:16 ◼   ► Marco or John you want to kind of take [TS]

00:38:18 ◼   ► this one over I mean our timing on this [TS]

00:38:21 ◼   ► is terrible because this is an old story [TS]

00:38:24 ◼   ► and there's no rumors about it now well [TS]

00:38:26 ◼   ► no just because it's rumored to be [TS]

00:38:27 ◼   ► announced in two weeks so it's it's [TS]

00:38:30 ◼   ► probably not a great time to speculate [TS]

00:38:33 ◼   ► too much on it I would simply say that [TS]

00:38:38 ◼   ► if you're in the market for one of these [TS]

00:38:40 ◼   ► home speakers like the Amazon echo or [TS]

00:38:43 ◼   ► Google home or whatever else I would say [TS]

00:38:45 ◼   ► it's probably worth waiting for this [TS]

00:38:47 ◼   ► announcement just to see what it is see [TS]

00:38:49 ◼   ► what you know what you're dealing with [TS]

00:38:50 ◼   ► but I also am concerned because this is [TS]

00:38:54 ◼   ► the kind of product that Apple [TS]

00:38:57 ◼   ► historically has not done well something [TS]

00:39:00 ◼   ► that has to be cheap and integrates well [TS]

00:39:03 ◼   ► with everything else people have and [TS]

00:39:05 ◼   ► based on a really reliable really [TS]

00:39:08 ◼   ► advanced voice assistant maybe they've [TS]

00:39:10 ◼   ► become a different company maybe they [TS]

00:39:12 ◼   ► have really ramped up the API I mean I [TS]

00:39:15 ◼   ► do expect WGC to have a lot of Sirikit [TS]

00:39:18 ◼   ► advancements the seer API for [TS]

00:39:19 ◼   ► third-party apps I would love to have [TS]

00:39:22 ◼   ► some kind of like audio library [TS]

00:39:24 ◼   ► functionality so that overcast could [TS]

00:39:26 ◼   ► actually use the seer API because right [TS]

00:39:28 ◼   ► now there's nothing for it to use but it [TS]

00:39:29 ◼   ► that would be nice if there was some way [TS]

00:39:31 ◼   ► to say you know hey thing play this [TS]

00:39:34 ◼   ► podcast and overcast or something like [TS]

00:39:35 ◼   ► that that would be awesome you can't do [TS]

00:39:37 ◼   ► it you can't do that now you can't say [TS]

00:39:39 ◼   ► hey play episode number 17 of my [TS]

00:39:41 ◼   ► favorite podcast no can't do it [TS]

00:39:43 ◼   ► that's right because they I figure [TS]

00:39:45 ◼   ► whether we talked about this at the last [TS]

00:39:46 ◼   ► hour you see if it was like a really [TS]

00:39:47 ◼   ► limited domain of things you can do it's [TS]

00:39:49 ◼   ► not so much the playing of the audio is [TS]

00:39:51 ◼   ► the idea that this is a voice command [TS]

00:39:53 ◼   ► that you can issue that causes something [TS]

00:39:55 ◼   ► to happen like the head I've abstracted [TS]

00:39:56 ◼   ► it away from the level of the [TS]

00:39:58 ◼   ► app to just be like this is a desire for [TS]

00:40:01 ◼   ► a thing to happen that is not up [TS]

00:40:02 ◼   ► specifically your app can deal with [TS]

00:40:04 ◼   ► they'll is all coming back to me now it [TS]

00:40:06 ◼   ► will come back to me more Debbie WC [TS]

00:40:07 ◼   ► sessions but that's that's a killer [TS]

00:40:09 ◼   ► feature they're just described right [TS]

00:40:10 ◼   ► there like just like it is a killer [TS]

00:40:11 ◼   ► feature of many of these TV attach pucks [TS]

00:40:13 ◼   ► where you can say you know play stepa [TS]

00:40:16 ◼   ► sewed five season two of seinfeld and it [TS]

00:40:19 ◼   ► does that and even if you don't have the [TS]

00:40:21 ◼   ► world's worst television remote okay the [TS]

00:40:23 ◼   ► Apple remote it's a pain not to use to [TS]

00:40:25 ◼   ► use any remote to do that I the sentence [TS]

00:40:27 ◼   ► I just said you will be watching that [TS]

00:40:29 ◼   ► episode so much faster than if you have [TS]

00:40:31 ◼   ► to navigate fine Seinfeld so my recent [TS]

00:40:34 ◼   ► shows Oh seasons season two scroll [TS]

00:40:37 ◼   ► Scroll scroll episode five like it's so [TS]

00:40:40 ◼   ► much better so being able to do that [TS]

00:40:42 ◼   ► especially on you know overcast feature [TS]

00:40:44 ◼   ► suggestions especially if it doesn't [TS]

00:40:47 ◼   ► expect you to all have that already [TS]

00:40:48 ◼   ► downloaded like you have overcast [TS]

00:40:49 ◼   ► understood you don't have to be [TS]

00:40:52 ◼   ► subscribed to the podcast that will go [TS]

00:40:53 ◼   ► to overcast directory find the podcast [TS]

00:40:55 ◼   ► that I think is the best match for that [TS]

00:40:56 ◼   ► download the episode number that us or [TS]

00:40:58 ◼   ► and start playing it like all in one [TS]

00:41:00 ◼   ► thing again doing that by hand you could [TS]

00:41:01 ◼   ► do it by hand overcast right now but [TS]

00:41:03 ◼   ► being able to say that sentence into the [TS]

00:41:05 ◼   ► earphone and have it do that that would [TS]

00:41:06 ◼   ► be like magic right and and that is I [TS]

00:41:09 ◼   ► assume if and when they do any kind of [TS]

00:41:12 ◼   ► like music or audio type integration [TS]

00:41:16 ◼   ► with Siri with Siri kit I mean I assume [TS]

00:41:18 ◼   ► that's the kind of thing that they will [TS]

00:41:20 ◼   ► do because most other services that we [TS]

00:41:22 ◼   ► do this you know think of like a music [TS]

00:41:24 ◼   ► streaming service they're not going to [TS]

00:41:25 ◼   ► have the entire index of all songs that [TS]

00:41:28 ◼   ► are available on the service stored [TS]

00:41:29 ◼   ► locally in the app they're going to have [TS]

00:41:31 ◼   ► to make a network request they're going [TS]

00:41:32 ◼   ► to have to have some way for Apple to [TS]

00:41:35 ◼   ► index their libraries and and to it that [TS]

00:41:38 ◼   ► way like the Siri logic probably [TS]

00:41:40 ◼   ► server-side could then figure out what [TS]

00:41:43 ◼   ► you're actually asking about and and you [TS]

00:41:45 ◼   ► know send like an ID to the to the app [TS]

00:41:47 ◼   ► and I think this is probably why they [TS]

00:41:49 ◼   ► didn't have it last year because all the [TS]

00:41:52 ◼   ► existing intents they call them for the [TS]

00:41:54 ◼   ► for Siri Kate like all the different [TS]

00:41:55 ◼   ► ways you can use Siri kid you know it's [TS]

00:41:56 ◼   ► stuff like booking a ride or sending a [TS]

00:41:58 ◼   ► payment or things like that and those [TS]

00:42:00 ◼   ► are things that have like a limited [TS]

00:42:03 ◼   ► command dictionary that you could pretty [TS]

00:42:04 ◼   ► much deal with locally without having to [TS]

00:42:06 ◼   ► custom index content from uber or [TS]

00:42:08 ◼   ► whatever else or [TS]

00:42:10 ◼   ► you know it and or you know any any what [TS]

00:42:12 ◼   ► the other things like they can do [TS]

00:42:13 ◼   ► whereas if you say like integrate with [TS]

00:42:15 ◼   ► overcast or Spotify or things like that [TS]

00:42:18 ◼   ► Siri has to has to have some way to to [TS]

00:42:21 ◼   ► index these services just to see what [TS]

00:42:24 ◼   ► other possible things people can be [TS]

00:42:25 ◼   ► asking for and and you know and then [TS]

00:42:28 ◼   ► have some way to interpret what people [TS]

00:42:30 ◼   ► are asking to be those things and then [TS]

00:42:33 ◼   ► tell the app this person just asked for [TS]

00:42:35 ◼   ► the you know artist with this IDE and [TS]

00:42:37 ◼   ► the track with this ID or whatever else [TS]

00:42:39 ◼   ► and that's a lot more to build so that's [TS]

00:42:42 ◼   ► why I assume that it wasn't there last [TS]

00:42:44 ◼   ► year and I don't even know if it's going [TS]

00:42:45 ◼   ► to be this year or ever but if if they [TS]

00:42:48 ◼   ► give the the option for Siri to [TS]

00:42:50 ◼   ► integrate with audio services to do it [TS]

00:42:52 ◼   ► right is going to involve all that stuff [TS]

00:42:53 ◼   ► and that's a lot of work and that's a [TS]

00:42:54 ◼   ► lot of stuff for us to implement on our [TS]

00:42:56 ◼   ► site as well but it could be awesome the [TS]

00:42:58 ◼   ► one advantage I feel like they have on [TS]

00:43:00 ◼   ► this is the you know we this happens [TS]

00:43:02 ◼   ► every time we talk about thing is if [TS]

00:43:04 ◼   ► you're in the audience and they're [TS]

00:43:06 ◼   ► announcing whatever whatever their Siri [TS]

00:43:08 ◼   ► thing is that you talk to right and you [TS]

00:43:11 ◼   ► don't already have one of the existing [TS]

00:43:13 ◼   ► things that you talk to almost anything [TS]

00:43:17 ◼   ► the demo will look amazing if you've [TS]

00:43:19 ◼   ► never seen it done before so assume [TS]

00:43:21 ◼   ► speaking of the audio thing assume they [TS]

00:43:23 ◼   ► say even if it's just integrated with [TS]

00:43:25 ◼   ► Apple music it's not third-party you [TS]

00:43:26 ◼   ► can't do it but Apple music has it and [TS]

00:43:27 ◼   ► they go up there and demo something and [TS]

00:43:30 ◼   ► they rattle off some sentence that's [TS]

00:43:32 ◼   ► like what's that song that goes blah [TS]

00:43:34 ◼   ► blah blah and maybe they hum a tune or [TS]

00:43:37 ◼   ► do the lyrics or want you know some kind [TS]

00:43:39 ◼   ► of a touchy-feely thing that you [TS]

00:43:42 ◼   ► definitely were through that right and [TS]

00:43:44 ◼   ► it finds it because like you know all [TS]

00:43:46 ◼   ► the you know amazon and google both have [TS]

00:43:48 ◼   ► the say an arbitrary lyric from a song [TS]

00:43:50 ◼   ► and it will find it I don't know if [TS]

00:43:52 ◼   ► either one of them has a do you know [TS]

00:43:55 ◼   ► some the tune and it will find it I mean [TS]

00:43:58 ◼   ► I guess people aren't in tune enough to [TS]

00:43:59 ◼   ► do that echo has lyrics search at least [TS]

00:44:01 ◼   ► I don't know if it has like like melody [TS]

00:44:02 ◼   ► sir yeah as I'm saying like the Google [TS]

00:44:04 ◼   ► home has it too if you say we say [TS]

00:44:06 ◼   ► literally any lyric from a song if you [TS]

00:44:08 ◼   ► get it close to right it will find that [TS]

00:44:10 ◼   ► song and play it it works amazingly well [TS]

00:44:12 ◼   ► right so it's almost as if an apple [TS]

00:44:14 ◼   ► doesn't demo that they're just showing [TS]

00:44:15 ◼   ► that they're behind two people to note [TS]

00:44:17 ◼   ► but if you don't have an echo and don't [TS]

00:44:18 ◼   ► have a Google home that demo is [TS]

00:44:20 ◼   ► incredibly powerful and because it's [TS]

00:44:22 ◼   ► Apple this is one of those places where [TS]

00:44:24 ◼   ► it's true [TS]

00:44:24 ◼   ► Oh Apple just announced something [TS]

00:44:26 ◼   ► whatever else has had for years and I [TS]

00:44:27 ◼   ► just get pressed goes there Apple that [TS]

00:44:29 ◼   ► effect exists right because you know [TS]

00:44:31 ◼   ► they're good showman's and you know the [TS]

00:44:33 ◼   ► showmanship that they have and the the [TS]

00:44:35 ◼   ► way they're able to you know give a [TS]

00:44:38 ◼   ► compelling demo in in ways that like the [TS]

00:44:41 ◼   ► Amazon echo commercial or the Google [TS]

00:44:43 ◼   ► home things are not able to and because [TS]

00:44:45 ◼   ► there's so many eyes on Apple and yada [TS]

00:44:46 ◼   ► yada yada it is an opportunity for them [TS]

00:44:49 ◼   ► to really sell features that other [TS]

00:44:52 ◼   ► people have had for years that Apple is [TS]

00:44:54 ◼   ► probably going to do worse and come out [TS]

00:44:56 ◼   ► looking like Wow Apple is amazing and [TS]

00:44:57 ◼   ► innovative and the only stories that [TS]

00:44:59 ◼   ► will be hey apples playing catch-up are [TS]

00:45:01 ◼   ► going to be in the nerdy tech press that [TS]

00:45:02 ◼   ► we read you know well I mean I think [TS]

00:45:05 ◼   ► Apple is going to own privacy looks [TS]

00:45:08 ◼   ► probably the UI on the screen uh and [TS]

00:45:11 ◼   ► then you know maybe sound quality [TS]

00:45:14 ◼   ► because the echoes sound quality is not [TS]

00:45:15 ◼   ► that great I don't have a Google home [TS]

00:45:17 ◼   ► but who cares and it's sorry Shawn it's [TS]

00:45:20 ◼   ► not it's not great I mean you've seen [TS]

00:45:21 ◼   ► it's not very big it's a one little [TS]

00:45:23 ◼   ► dinky speaker thing in there right right [TS]

00:45:25 ◼   ► so Apple is probably going to own those [TS]

00:45:27 ◼   ► things but the usefulness of these [TS]

00:45:31 ◼   ► products is based so heavily on the [TS]

00:45:34 ◼   ► incredible speed and reliability of the [TS]

00:45:38 ◼   ► voice service that's where I have [TS]

00:45:40 ◼   ► concerns about Apple because Siri for [TS]

00:45:43 ◼   ► all of its smarts for all of its [TS]

00:45:45 ◼   ► wonderful international support for all [TS]

00:45:47 ◼   ► the different you know the more advanced [TS]

00:45:49 ◼   ► API that it has compared to like the [TS]

00:45:52 ◼   ► echo because like what I was saying [TS]

00:45:53 ◼   ► earlier about like Sierra having to [TS]

00:45:54 ◼   ► parse the way that people say things and [TS]

00:45:56 ◼   ► kind of just pass off to the application [TS]

00:45:58 ◼   ► like alright the user requested this [TS]

00:45:59 ◼   ► artist ID this track ID the way that [TS]

00:46:02 ◼   ► like the echo does it is that has a very [TS]

00:46:04 ◼   ► limited vocabulary of what you can [TS]

00:46:06 ◼   ► specify and then it just can tell you [TS]

00:46:08 ◼   ► like the exact words somebody said but [TS]

00:46:10 ◼   ► then it's up to the application to [TS]

00:46:11 ◼   ► figure out like how do i parse that [TS]

00:46:13 ◼   ► which is easier to implement it is it [TS]

00:46:17 ◼   ► enables a lot more things from day one [TS]

00:46:19 ◼   ► to be possible that API because you [TS]

00:46:20 ◼   ► don't have to wait around for them to [TS]

00:46:22 ◼   ► like to design your specific use case [TS]

00:46:25 ◼   ► but it's way harder to actually use for [TS]

00:46:28 ◼   ► anything non-trivial where Apple is [TS]

00:46:30 ◼   ► going to come in from is that you know [TS]

00:46:32 ◼   ► they're going to come in with Sirikit [TS]

00:46:33 ◼   ► support only I would imagine it's going [TS]

00:46:35 ◼   ► to be really great for these like 12 [TS]

00:46:38 ◼   ► the app types to integrate with this but [TS]

00:46:40 ◼   ► nobody else can or nobody else can do [TS]

00:46:43 ◼   ► anything useful with this so that's [TS]

00:46:44 ◼   ► gonna be problem number one and part [TS]

00:46:45 ◼   ► number two is just like again the [TS]

00:46:47 ◼   ► reliability of Siri and and the the [TS]

00:46:49 ◼   ► advancement of Siri I don't think they [TS]

00:46:51 ◼   ► have kept up and you know ever this is [TS]

00:46:54 ◼   ► always an argument everyone always [TS]

00:46:55 ◼   ► thinks like oh well I asked the Amazon [TS]

00:46:58 ◼   ► device about this thing and it gave me [TS]

00:47:00 ◼   ► this kind of weird answer and then I [TS]

00:47:01 ◼   ► asked Siri to give me a better answer or [TS]

00:47:02 ◼   ► the the Google or amp and Amazon devices [TS]

00:47:05 ◼   ► don't support my language or my country [TS]

00:47:07 ◼   ► and Siri does and that's all valid [TS]

00:47:09 ◼   ► everyone can have their own opinions but [TS]

00:47:10 ◼   ► I think overall it's fairly clear that [TS]

00:47:12 ◼   ► Siri has been for most people less [TS]

00:47:16 ◼   ► reliable and less smart on the whole [TS]

00:47:20 ◼   ► than the other services and this is the [TS]

00:47:22 ◼   ► kind of device where like you know on [TS]

00:47:24 ◼   ► your phone it's kind of a secondary [TS]

00:47:26 ◼   ► thing you know some people use it [TS]

00:47:27 ◼   ► heavily but for the most part like [TS]

00:47:28 ◼   ► everywhere else the Siri exists kind of [TS]

00:47:30 ◼   ► a secondary input type with this kind of [TS]

00:47:32 ◼   ► device it is the primary input method [TS]

00:47:34 ◼   ► and it has to be fast and it has to be [TS]

00:47:37 ◼   ► reliable and it has to get it right [TS]

00:47:39 ◼   ► almost every single time and that's what [TS]

00:47:42 ◼   ► makes the Amazon products which I have [TS]

00:47:44 ◼   ► the most experience with that's what [TS]

00:47:45 ◼   ► makes them so compelling when you're [TS]

00:47:47 ◼   ► used to the Apple ecosystem when you're [TS]

00:47:49 ◼   ► used to Siri when you first see an echo [TS]

00:47:51 ◼   ► you're like oh my god that was fast and [TS]

00:47:53 ◼   ► then as you start using it more more [TS]

00:47:55 ◼   ► you're like this this works like every [TS]

00:47:57 ◼   ► time and that has just never been a lot [TS]

00:48:00 ◼   ► of people's experience with Siri so for [TS]

00:48:03 ◼   ► this product to succeed I think Siri has [TS]

00:48:06 ◼   ► to be way better than it is now and [TS]

00:48:08 ◼   ► maybe it is maybe they're about to [TS]

00:48:11 ◼   ► unveil a brand new version of Siri to [TS]

00:48:12 ◼   ► everybody see that is way better and way [TS]

00:48:14 ◼   ► more reliable I guess I think it's very [TS]

00:48:16 ◼   ► likely based on their past performance [TS]

00:48:17 ◼   ► yeah those are all things that can hide [TS]

00:48:19 ◼   ► in the demo though from the PR [TS]

00:48:20 ◼   ► perspective like of course it's going to [TS]

00:48:22 ◼   ► work amazing in a demo because they [TS]

00:48:23 ◼   ► rehearse and you know it's all set up to [TS]

00:48:25 ◼   ► work perfectly [TS]

00:48:26 ◼   ► we won't know whether they've actually [TS]

00:48:28 ◼   ► done a good job with it until we get the [TS]

00:48:29 ◼   ► things in our hand so why they get I [TS]

00:48:31 ◼   ► think a bunch of positive reactions from [TS]

00:48:33 ◼   ► the audience that's there because most [TS]

00:48:35 ◼   ► people don't you know won't have any [TS]

00:48:37 ◼   ► experience with the existing devices [TS]

00:48:38 ◼   ► like this oh everything they see is new [TS]

00:48:39 ◼   ► and amazing and the performance will be [TS]

00:48:41 ◼   ► awesome on the stage because they're [TS]

00:48:42 ◼   ► good at making a demo and everything [TS]

00:48:43 ◼   ► like that and they'll get good press out [TS]

00:48:45 ◼   ► of it from everybody except the tech [TS]

00:48:46 ◼   ► press who knows they're playing catch-up [TS]

00:48:47 ◼   ► and this is assuming they don't even [TS]

00:48:49 ◼   ► have some big Wow feature I bet they [TS]

00:48:51 ◼   ► probably [TS]

00:48:51 ◼   ► have at least one headlining feature [TS]

00:48:54 ◼   ► that echoing home don't have whatever it [TS]

00:48:57 ◼   ► may be something that plays the Apple [TS]

00:48:59 ◼   ► strike it'll be privacy this is the [TS]

00:49:02 ◼   ► privacy angle too but also especially if [TS]

00:49:03 ◼   ► there's a one with the screen I bet they [TS]

00:49:06 ◼   ► can put better stuff more impressive [TS]

00:49:08 ◼   ► things on that screen than Amazon can on [TS]

00:49:10 ◼   ► their Amazon show whatever their [TS]

00:49:12 ◼   ► terrible name is oh yeah their thing [TS]

00:49:13 ◼   ► like it was like we were they in [TS]

00:49:14 ◼   ► something but Amazon is so bad at user [TS]

00:49:17 ◼   ► interface design I expect that to be [TS]

00:49:19 ◼   ► clunky and it'll be underpowered so they [TS]

00:49:21 ◼   ► can't do like whatever crazy GPU is [TS]

00:49:23 ◼   ► gonna be in the Apple one to have cool [TS]

00:49:25 ◼   ► effects and you know like just the same [TS]

00:49:27 ◼   ► kind of functionality but it's you know [TS]

00:49:28 ◼   ► even if it's just like nice screen [TS]

00:49:30 ◼   ► savers of your family that it pulls from [TS]

00:49:32 ◼   ► your photo library this is another angle [TS]

00:49:33 ◼   ► by the way of like a it's why Casey will [TS]

00:49:35 ◼   ► get one of these no matter you know and [TS]

00:49:38 ◼   ► these why might you interested like it's [TS]

00:49:40 ◼   ► cuz the Google home on I got because I [TS]

00:49:42 ◼   ► have lots of my life I used the Google [TS]

00:49:45 ◼   ► ecosystem it's got my email my calendar [TS]

00:49:47 ◼   ► and one copy of my photos but the real [TS]

00:49:50 ◼   ► copy of my photos are in Apple's photo [TS]

00:49:51 ◼   ► library and Google hoes is just my sort [TS]

00:49:53 ◼   ► of redundant backup that I use for you [TS]

00:49:55 ◼   ► know for search and other things like [TS]

00:49:56 ◼   ► that I'm interested in this one because [TS]

00:49:59 ◼   ► the other half of my life is not in the [TS]

00:50:01 ◼   ► Amazon ecosystem is in the Apple [TS]

00:50:02 ◼   ► ecosystem so I would like one of these [TS]

00:50:04 ◼   ► in my house so they'll have something [TS]

00:50:05 ◼   ► that I can talk to that has access to [TS]

00:50:07 ◼   ► the other half of my stuff and hopefully [TS]

00:50:09 ◼   ► can do something interesting with it the [TS]

00:50:12 ◼   ► other problem is going to have is that [TS]

00:50:14 ◼   ► the support for home automation devices [TS]

00:50:17 ◼   ► is going to limit it to home kit and the [TS]

00:50:20 ◼   ► echo and other and the other things echo [TS]

00:50:23 ◼   ► supports way more than just home kit and [TS]

00:50:25 ◼   ► home kit is still like like every new [TS]

00:50:28 ◼   ► smart home device is still not shipping [TS]

00:50:31 ◼   ► with home kit today many of them are but [TS]

00:50:34 ◼   ► there's still a lot out there and [TS]

00:50:35 ◼   ► especially most of the cheap ones that [TS]

00:50:37 ◼   ► most people are probably actually buying [TS]

00:50:39 ◼   ► a lot of them are not home compatible [TS]

00:50:42 ◼   ► they could play that up with a the [TS]

00:50:43 ◼   ► privacy angle right like I think you're [TS]

00:50:45 ◼   ► right about that but the way they can [TS]

00:50:47 ◼   ► spin that is part of their pitch to you [TS]

00:50:49 ◼   ► about privacy like I think it's one of [TS]

00:50:52 ◼   ► the strengths homekit has in the [TS]

00:50:53 ◼   ► stringent requirements during the more [TS]

00:50:55 ◼   ► stringent security requirements with for [TS]

00:50:57 ◼   ► devices that comply with it they won't [TS]

00:50:59 ◼   ► come right out and say yeah there's not [TS]

00:51:01 ◼   ► as much home good stuff out there and [TS]

00:51:03 ◼   ► the best stuff is not home kit [TS]

00:51:04 ◼   ► compatible [TS]

00:51:05 ◼   ► but the stuff you do by that is actually [TS]

00:51:07 ◼   ► home kit certified will have a slightly [TS]

00:51:09 ◼   ► less chance of letting people own your [TS]

00:51:11 ◼   ► entire house that's true yeah but so [TS]

00:51:13 ◼   ► like again it's gonna be the kind of [TS]

00:51:15 ◼   ► thing we're like the main selling points [TS]

00:51:17 ◼   ► to this are going to be things that most [TS]

00:51:20 ◼   ► people aren't really going to think to [TS]

00:51:23 ◼   ► ask about or care about and the main [TS]

00:51:26 ◼   ► downsides of it are probably going to be [TS]

00:51:28 ◼   ► cost and support of devices out there [TS]

00:51:31 ◼   ► and the reliability and and intelligence [TS]

00:51:35 ◼   ► of its voice assistant those are pretty [TS]

00:51:36 ◼   ► big things that's why I'm worried about [TS]

00:51:39 ◼   ► this product I don't think that it's [TS]

00:51:41 ◼   ► going to go very far in the market [TS]

00:51:44 ◼   ► unless there's I mean we haven't seen it [TS]

00:51:46 ◼   ► or know anything about it yet we don't [TS]

00:51:48 ◼   ► even know technically that it's real so [TS]

00:51:50 ◼   ► this could all change when we see it but [TS]

00:51:52 ◼   ► I am very skeptical this product just [TS]

00:51:54 ◼   ► because it seems like it requires [TS]

00:51:56 ◼   ► strength that Apple doesn't have you [TS]

00:51:59 ◼   ► know it'll be a good test for this [TS]

00:52:01 ◼   ► because this device is in many ways like [TS]

00:52:03 ◼   ► Apple TV like it's you know a especially [TS]

00:52:07 ◼   ► the one with no screen a kind of a [TS]

00:52:08 ◼   ► faceless device that's cheap small it's [TS]

00:52:12 ◼   ► not a Mac it's not an iOS to buy [TS]

00:52:13 ◼   ► strictly speaking even those running iOS [TS]

00:52:15 ◼   ► under the covers and Apple TV is like [TS]

00:52:19 ◼   ► well look look how badly they've done [TS]

00:52:21 ◼   ► with that device they've made so many [TS]

00:52:22 ◼   ► revisions have used to be this giant mac [TS]

00:52:24 ◼   ► running you know tiger that did some [TS]

00:52:26 ◼   ► weird stuff with iTunes and it morphed [TS]

00:52:28 ◼   ► into this puck which was better but then [TS]

00:52:29 ◼   ► it didn't get much better this the Siri [TS]

00:52:32 ◼   ► in a puck in a tube and or whatever [TS]

00:52:34 ◼   ► thing is a great test to say is the [TS]

00:52:38 ◼   ► Apple TV not great because apples not [TS]

00:52:41 ◼   ► good at making this kind of device or is [TS]

00:52:42 ◼   ► the Apple TV not great because they were [TS]

00:52:44 ◼   ► never able to do the content deals or is [TS]

00:52:46 ◼   ► it some combination because it could be [TS]

00:52:48 ◼   ► that the Apple TV [TS]

00:52:49 ◼   ► the biggest thing hobbling it is all [TS]

00:52:51 ◼   ► their grand visions for how this is [TS]

00:52:53 ◼   ► going to change the way you watch TV [TS]

00:52:54 ◼   ► have been thwarted by the fact that they [TS]

00:52:56 ◼   ► can't get their deals done they cannot [TS]

00:52:58 ◼   ► produce a compelling offering that lets [TS]

00:53:00 ◼   ► people actually do all the things they [TS]

00:53:01 ◼   ► want to do and the poor are kind of [TS]

00:53:04 ◼   ► orphaned ghost town TV app on the Apple [TS]

00:53:08 ◼   ► TV is you know there's no better example [TS]

00:53:10 ◼   ► of the apples failure to bring it all [TS]

00:53:13 ◼   ► together on the TV front most people [TS]

00:53:15 ◼   ► don't have complaints about the hardware [TS]

00:53:16 ◼   ► again [TS]

00:53:17 ◼   ► terrible remote which hopefully will not [TS]

00:53:19 ◼   ► be an issue on this tube thing so it [TS]

00:53:21 ◼   ► could be that Apple is really good at [TS]

00:53:22 ◼   ► making embedded devices that efficiently [TS]

00:53:25 ◼   ► listen to audio and play music and make [TS]

00:53:27 ◼   ► it you know maybe they're really good at [TS]

00:53:28 ◼   ► that and in this case they don't need [TS]

00:53:30 ◼   ► any content deals because it's just a [TS]

00:53:31 ◼   ► you know a speaker and the microphones [TS]

00:53:33 ◼   ► at a tube but on the other hand if they [TS]

00:53:35 ◼   ► roll this out and it looks to us two [TS]

00:53:37 ◼   ► years later like up it's one of those [TS]

00:53:39 ◼   ► things that Apple makes like the Apple [TS]

00:53:41 ◼   ► TV that is kind of mediocre more [TS]

00:53:43 ◼   ► expensive than the competition and not [TS]

00:53:44 ◼   ► as good and then we just like sit there [TS]

00:53:46 ◼   ► and wait year after year for it to be [TS]

00:53:48 ◼   ► updated in some way well Apple refuses [TS]

00:53:50 ◼   ► to acknowledge the shortcomings yeah I [TS]

00:53:52 ◼   ► take small issue with what you said I've [TS]

00:53:53 ◼   ► really loved my Apple TV now to be fair [TS]

00:53:56 ◼   ► I use it for a very particular set of [TS]

00:53:59 ◼   ► tasks and it is very well suited to [TS]

00:54:02 ◼   ► basically what it boils down to is [TS]

00:54:04 ◼   ► playing Plex or playing Netflix and [TS]

00:54:06 ◼   ► that's basically all it ever does but [TS]

00:54:08 ◼   ► for those things it's actually quite [TS]

00:54:09 ◼   ► good in I mean I'm not saying the remote [TS]

00:54:12 ◼   ► is perfect by any stretch but it's fine [TS]

00:54:14 ◼   ► it's not great but it's fine it works I [TS]

00:54:18 ◼   ► I don't know I I wish it wasn't so [TS]

00:54:20 ◼   ► symmetrical but but complete compare it [TS]

00:54:22 ◼   ► to the competition the other pucks that [TS]

00:54:24 ◼   ► have 4k support that cost less money [TS]

00:54:26 ◼   ► that play Netflix just as well the [TS]

00:54:28 ◼   ► remotes are better on like that's why [TS]

00:54:29 ◼   ► people say I believe is not bad the [TS]

00:54:31 ◼   ► remote is bad [TS]

00:54:31 ◼   ► but Apple TV itself is not bad I use it [TS]

00:54:33 ◼   ► all the time too right but if you are in [TS]

00:54:36 ◼   ► the market for a puck and you don't have [TS]

00:54:37 ◼   ► a bunch of movies that you bought on [TS]

00:54:39 ◼   ► iTunes [TS]

00:54:39 ◼   ► apples puck costs more does less and is [TS]

00:54:43 ◼   ► worse in pretty much every way than the [TS]

00:54:45 ◼   ► competition and that's why people say [TS]

00:54:46 ◼   ► it's you know it's not the best puck [TS]

00:54:49 ◼   ► offering yeah that's fair I don't know [TS]

00:54:52 ◼   ► we'll see I mean we're only a couple [TS]

00:54:54 ◼   ► weeks away so we'll see what happens [TS]

00:54:55 ◼   ► yeah oh and then the other puck front is [TS]

00:54:57 ◼   ► like when the various versions were [TS]

00:54:59 ◼   ► introduced sometimes they were pretty [TS]

00:55:00 ◼   ► darn good right but Apple just is not [TS]

00:55:03 ◼   ► interested in keeping up with the [TS]

00:55:05 ◼   ► Joneses so everyone else gets 4k support [TS]

00:55:06 ◼   ► or does 24 frames per second output for [TS]

00:55:09 ◼   ► the film nerds or whatever and apples [TS]

00:55:10 ◼   ► like the one we got is fine let's say [TS]

00:55:13 ◼   ► there for a few years [TS]

00:55:14 ◼   ► don't worry about it maybe you update it [TS]

00:55:16 ◼   ► maybe we won't needs 4k is that a thing [TS]

00:55:19 ◼   ► that can't be a thing no way that's a [TS]

00:55:21 ◼   ► thing that's not a thing we are [TS]

00:55:25 ◼   ► sponsored this week by fracture a [TS]

00:55:27 ◼   ► wonderful photo decor company go to [TS]

00:55:29 ◼   ► fracture me calm [TS]

00:55:31 ◼   ► podcast editor ATP in the one-question [TS]

00:55:33 ◼   ► survey so they know you came from here [TS]

00:55:35 ◼   ► fracture prints photos in vivid color [TS]

00:55:37 ◼   ► directly on glass and look these days we [TS]

00:55:41 ◼   ► know you put your photos on on you know [TS]

00:55:44 ◼   ► Facebook Instagram whatever the case may [TS]

00:55:46 ◼   ► be you put them on these online services [TS]

00:55:47 ◼   ► they're at a timeline for what a day at [TS]

00:55:49 ◼   ► best and then they're just gone so many [TS]

00:55:52 ◼   ► of these photos just kind of get lost [TS]

00:55:53 ◼   ► forever because you never really go back [TS]

00:55:55 ◼   ► and look take the best ones whether it's [TS]

00:55:57 ◼   ► for you to decorate your house or [TS]

00:55:59 ◼   ► whether it's to give them as gift they [TS]

00:56:01 ◼   ► make wonderful gifts and get them [TS]