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The Talk Show

189: ‘Long Press on the French Fries’, With Special Guest Rene Ritchie

 

00:00:00   uh so how are you it's been a while like [<a href="https://overcast.fm/+B7NDO9A68/0">TS</a>]

00:00:03   I have a lot to cover because I my last [<a href="https://overcast.fm/+B7NDO9A68/3">TS</a>]

00:00:06   episode was the Lisa Jackson episode so [<a href="https://overcast.fm/+B7NDO9A68/6">TS</a>]

00:00:07   it wasn't really news related so it's [<a href="https://overcast.fm/+B7NDO9A68/7">TS</a>]

00:00:09   there's a lot on the agenda [<a href="https://overcast.fm/+B7NDO9A68/9">TS</a>]

00:00:11   um trying to think of more even where to [<a href="https://overcast.fm/+B7NDO9A68/11">TS</a>]

00:00:14   start I guess we could start with board [<a href="https://overcast.fm/+B7NDO9A68/14">TS</a>]

00:00:16   early results I don't know um I know I [<a href="https://overcast.fm/+B7NDO9A68/16">TS</a>]

00:00:20   mean well I just wrote a big piece but [<a href="https://overcast.fm/+B7NDO9A68/20">TS</a>]

00:00:24   about iPhone sales in China but I I [<a href="https://overcast.fm/+B7NDO9A68/24">TS</a>]

00:00:27   don't know I don't think it's a major I [<a href="https://overcast.fm/+B7NDO9A68/27">TS</a>]

00:00:28   don't think the quarterly results this [<a href="https://overcast.fm/+B7NDO9A68/28">TS</a>]

00:00:30   time were all that bad or good you know [<a href="https://overcast.fm/+B7NDO9A68/30">TS</a>]

00:00:35   I think long story short my take on them [<a href="https://overcast.fm/+B7NDO9A68/35">TS</a>]

00:00:37   is that there was a pretty good quarter [<a href="https://overcast.fm/+B7NDO9A68/37">TS</a>]

00:00:38   everywhere except China and it was sales [<a href="https://overcast.fm/+B7NDO9A68/38">TS</a>]

00:00:41   iPhone sales continuing to slide in [<a href="https://overcast.fm/+B7NDO9A68/41">TS</a>]

00:00:43   China turned a pretty good quarter into [<a href="https://overcast.fm/+B7NDO9A68/43">TS</a>]

00:00:45   an ok quarter where yeah they flat you [<a href="https://overcast.fm/+B7NDO9A68/45">TS</a>]

00:00:49   know glad I think is a great word to [<a href="https://overcast.fm/+B7NDO9A68/49">TS</a>]

00:00:50   describe it and there were two things [<a href="https://overcast.fm/+B7NDO9A68/50">TS</a>]

00:00:52   that Tim Cook said that really stood out [<a href="https://overcast.fm/+B7NDO9A68/52">TS</a>]

00:00:53   to me and one was when they're talking [<a href="https://overcast.fm/+B7NDO9A68/53">TS</a>]

00:00:56   about new customer acquisition that the [<a href="https://overcast.fm/+B7NDO9A68/56">TS</a>]

00:00:57   rate of switchers from Android to iPhone [<a href="https://overcast.fm/+B7NDO9A68/57">TS</a>]

00:00:59   was up everywhere when you discounted [<a href="https://overcast.fm/+B7NDO9A68/59">TS</a>]

00:01:02   China yeah which is a different story [<a href="https://overcast.fm/+B7NDO9A68/62">TS</a>]

00:01:04   than they used to tell but that's a big [<a href="https://overcast.fm/+B7NDO9A68/64">TS</a>]

00:01:06   that's a big but because part of what I [<a href="https://overcast.fm/+B7NDO9A68/66">TS</a>]

00:01:10   wrote about today based on a very good [<a href="https://overcast.fm/+B7NDO9A68/70">TS</a>]

00:01:13   column by friend of the show Ben [<a href="https://overcast.fm/+B7NDO9A68/73">TS</a>]

00:01:14   Thompson with some market research [<a href="https://overcast.fm/+B7NDO9A68/74">TS</a>]

00:01:17   there's two at least two two pieces of [<a href="https://overcast.fm/+B7NDO9A68/77">TS</a>]

00:01:20   market research one from China and [<a href="https://overcast.fm/+B7NDO9A68/80">TS</a>]

00:01:22   another from UBS analyst that was that [<a href="https://overcast.fm/+B7NDO9A68/82">TS</a>]

00:01:26   came out last year show that in China [<a href="https://overcast.fm/+B7NDO9A68/86">TS</a>]

00:01:30   there's a lot less a lot lower retention [<a href="https://overcast.fm/+B7NDO9A68/90">TS</a>]

00:01:33   rate meaning when an i somebody who [<a href="https://overcast.fm/+B7NDO9A68/93">TS</a>]

00:01:36   already owns an iphone goes to buy a new [<a href="https://overcast.fm/+B7NDO9A68/96">TS</a>]

00:01:37   phone do they buy another iPhone or do [<a href="https://overcast.fm/+B7NDO9A68/97">TS</a>]

00:01:39   they switch to another brand that's [<a href="https://overcast.fm/+B7NDO9A68/99">TS</a>]

00:01:41   retention rate and its really pretty [<a href="https://overcast.fm/+B7NDO9A68/101">TS</a>]

00:01:43   considered in the West it's pretty [<a href="https://overcast.fm/+B7NDO9A68/103">TS</a>]

00:01:45   consistently in the mid to high 80s in [<a href="https://overcast.fm/+B7NDO9A68/105">TS</a>]

00:01:47   the u.s. in the UK and Germany it's you [<a href="https://overcast.fm/+B7NDO9A68/107">TS</a>]

00:01:49   know for two or three years now it's [<a href="https://overcast.fm/+B7NDO9A68/109">TS</a>]

00:01:52   very consistently 8485 Germany's even a [<a href="https://overcast.fm/+B7NDO9A68/112">TS</a>]

00:01:55   little higher 88 89 Japan is a little [<a href="https://overcast.fm/+B7NDO9A68/115">TS</a>]

00:01:58   lower like mid 70s but pretty flat year [<a href="https://overcast.fm/+B7NDO9A68/118">TS</a>]

00:02:01   to year but in China it went from like [<a href="https://overcast.fm/+B7NDO9A68/121">TS</a>]

00:02:04   Western levels in the 80s like a couple [<a href="https://overcast.fm/+B7NDO9A68/124">TS</a>]

00:02:07   years ago to around 50 percent now which [<a href="https://overcast.fm/+B7NDO9A68/127">TS</a>]

00:02:09   is not good from Apple's perspective [<a href="https://overcast.fm/+B7NDO9A68/129">TS</a>]

00:02:12   then I say very different [<a href="https://overcast.fm/+B7NDO9A68/132">TS</a>]

00:02:14   than what they spoke about previously if [<a href="https://overcast.fm/+B7NDO9A68/134">TS</a>]

00:02:16   you flash back a couple years when they [<a href="https://overcast.fm/+B7NDO9A68/136">TS</a>]

00:02:18   were talking about the lack of low [<a href="https://overcast.fm/+B7NDO9A68/138">TS</a>]

00:02:19   entry-level pricing on iPhones one of [<a href="https://overcast.fm/+B7NDO9A68/139">TS</a>]

00:02:21   the things that Apple said is they [<a href="https://overcast.fm/+B7NDO9A68/141">TS</a>]

00:02:22   didn't need to be your first phone if [<a href="https://overcast.fm/+B7NDO9A68/142">TS</a>]

00:02:24   all you wanted was the cheapest phone if [<a href="https://overcast.fm/+B7NDO9A68/144">TS</a>]

00:02:26   cheapness was your primary feature that [<a href="https://overcast.fm/+B7NDO9A68/146">TS</a>]

00:02:28   was great but it wasn't a feature they [<a href="https://overcast.fm/+B7NDO9A68/148">TS</a>]

00:02:29   were competing on and they would count [<a href="https://overcast.fm/+B7NDO9A68/149">TS</a>]

00:02:31   on the fact that you would get into [<a href="https://overcast.fm/+B7NDO9A68/151">TS</a>]

00:02:32   smart phones and then if you wanted a [<a href="https://overcast.fm/+B7NDO9A68/152">TS</a>]

00:02:33   better phone experience you'd upgrade to [<a href="https://overcast.fm/+B7NDO9A68/153">TS</a>]

00:02:35   an iPhone and a lot of people did that [<a href="https://overcast.fm/+B7NDO9A68/155">TS</a>]

00:02:37   either for status or for iOS for iOS [<a href="https://overcast.fm/+B7NDO9A68/157">TS</a>]

00:02:39   apps but that's not that's no longer the [<a href="https://overcast.fm/+B7NDO9A68/159">TS</a>]

00:02:42   case in China there is still the status [<a href="https://overcast.fm/+B7NDO9A68/162">TS</a>]

00:02:43   symbol implement but has been pointed [<a href="https://overcast.fm/+B7NDO9A68/163">TS</a>]

00:02:45   out the the platform layer has shifted [<a href="https://overcast.fm/+B7NDO9A68/165">TS</a>]

00:02:47   from base operating system to messaging [<a href="https://overcast.fm/+B7NDO9A68/167">TS</a>]

00:02:49   yeah and especially it's particularly [<a href="https://overcast.fm/+B7NDO9A68/169">TS</a>]

00:02:51   this app WeChat which is I think only in [<a href="https://overcast.fm/+B7NDO9A68/171">TS</a>]

00:02:55   China I don't know or at least it's [<a href="https://overcast.fm/+B7NDO9A68/175">TS</a>]

00:02:56   really only a sensation in China but [<a href="https://overcast.fm/+B7NDO9A68/176">TS</a>]

00:02:58   it's you know truly staggering numbers [<a href="https://overcast.fm/+B7NDO9A68/178">TS</a>]

00:03:00   for it's a four year old comfort or a [<a href="https://overcast.fm/+B7NDO9A68/180">TS</a>]

00:03:01   four year old app from another company [<a href="https://overcast.fm/+B7NDO9A68/181">TS</a>]

00:03:03   but it's I don't 900 million monthly [<a href="https://overcast.fm/+B7NDO9A68/183">TS</a>]

00:03:06   active users something like that and I [<a href="https://overcast.fm/+B7NDO9A68/186">TS</a>]

00:03:10   don't want to go too I'll put it linked [<a href="https://overcast.fm/+B7NDO9A68/190">TS</a>]

00:03:12   I swear to god in the show notes at [<a href="https://overcast.fm/+B7NDO9A68/192">TS</a>]

00:03:17   least in my article which has a link to [<a href="https://overcast.fm/+B7NDO9A68/197">TS</a>]

00:03:18   the to the post from a woman named [<a href="https://overcast.fm/+B7NDO9A68/198">TS</a>]

00:03:20   Connie Chen at the Anderson Horowitz [<a href="https://overcast.fm/+B7NDO9A68/200">TS</a>]

00:03:26   explaining more or less for you know [<a href="https://overcast.fm/+B7NDO9A68/206">TS</a>]

00:03:29   here what is WeChat and why you know why [<a href="https://overcast.fm/+B7NDO9A68/209">TS</a>]

00:03:31   is it a sensation in China and long [<a href="https://overcast.fm/+B7NDO9A68/211">TS</a>]

00:03:33   story short it's sort of like an OS and [<a href="https://overcast.fm/+B7NDO9A68/213">TS</a>]

00:03:35   a in an app where it's a messaging app [<a href="https://overcast.fm/+B7NDO9A68/215">TS</a>]

00:03:38   but you can do so much stuff you can pay [<a href="https://overcast.fm/+B7NDO9A68/218">TS</a>]

00:03:42   free it's like you know like an Apple [<a href="https://overcast.fm/+B7NDO9A68/222">TS</a>]

00:03:44   pay type competitor where you can go [<a href="https://overcast.fm/+B7NDO9A68/224">TS</a>]

00:03:46   into a store and use WeChat to pay for [<a href="https://overcast.fm/+B7NDO9A68/226">TS</a>]

00:03:47   the lunch while you're in line and you [<a href="https://overcast.fm/+B7NDO9A68/227">TS</a>]

00:03:51   know like Ben has said that in China [<a href="https://overcast.fm/+B7NDO9A68/231">TS</a>]

00:03:53   it's it makes you look like a rube if [<a href="https://overcast.fm/+B7NDO9A68/233">TS</a>]

00:03:56   you pay with cash everybody else is [<a href="https://overcast.fm/+B7NDO9A68/236">TS</a>]

00:03:57   paying with WeChat just all sorts of [<a href="https://overcast.fm/+B7NDO9A68/237">TS</a>]

00:04:00   stuff you can buy stuff it's a shopping [<a href="https://overcast.fm/+B7NDO9A68/240">TS</a>]

00:04:02   app it's you know that all sorts of [<a href="https://overcast.fm/+B7NDO9A68/242">TS</a>]

00:04:04   companies that would like to be on the [<a href="https://overcast.fm/+B7NDO9A68/244">TS</a>]

00:04:06   WeChat platform set up their own like [<a href="https://overcast.fm/+B7NDO9A68/246">TS</a>]

00:04:10   authorized account it's like a special [<a href="https://overcast.fm/+B7NDO9A68/250">TS</a>]

00:04:11   account status that opens up a bunch of [<a href="https://overcast.fm/+B7NDO9A68/251">TS</a>]

00:04:14   ABA API so you can have a programmatic [<a href="https://overcast.fm/+B7NDO9A68/254">TS</a>]

00:04:16   back-end so other WeChat users can when [<a href="https://overcast.fm/+B7NDO9A68/256">TS</a>]

00:04:19   they're chatting with you know you know [<a href="https://overcast.fm/+B7NDO9A68/259">TS</a>]

00:04:23   Rene and John incorporated we can sell [<a href="https://overcast.fm/+B7NDO9A68/263">TS</a>]

00:04:26   them t-shirts or sneakers or whatever [<a href="https://overcast.fm/+B7NDO9A68/266">TS</a>]

00:04:27   right [<a href="https://overcast.fm/+B7NDO9A68/267">TS</a>]

00:04:27   that we chat up yeah [<a href="https://overcast.fm/+B7NDO9A68/267">TS</a>]

00:04:31   and messaging is fragmented so it [<a href="https://overcast.fm/+B7NDO9A68/271">TS</a>]

00:04:33   doesn't really you don't have to own [<a href="https://overcast.fm/+B7NDO9A68/273">TS</a>]

00:04:34   messaging everywhere as long as you in [<a href="https://overcast.fm/+B7NDO9A68/274">TS</a>]

00:04:35   the China market with WeChat you're fine [<a href="https://overcast.fm/+B7NDO9A68/275">TS</a>]

00:04:37   the Japanese market with line it's [<a href="https://overcast.fm/+B7NDO9A68/277">TS</a>]

00:04:38   almost like people who are such casual [<a href="https://overcast.fm/+B7NDO9A68/278">TS</a>]

00:04:40   computer users that all they ever uses [<a href="https://overcast.fm/+B7NDO9A68/280">TS</a>]

00:04:42   Facebook it makes no difference in them [<a href="https://overcast.fm/+B7NDO9A68/282">TS</a>]

00:04:44   if they're on a Mac or a Windows PC or a [<a href="https://overcast.fm/+B7NDO9A68/284">TS</a>]

00:04:45   library terminal or anything their [<a href="https://overcast.fm/+B7NDO9A68/285">TS</a>]

00:04:47   entire computing experience is Facebook [<a href="https://overcast.fm/+B7NDO9A68/287">TS</a>]

00:04:49   and it makes it easy to migrate right my [<a href="https://overcast.fm/+B7NDO9A68/289">TS</a>]

00:04:50   argument and I've said this you know [<a href="https://overcast.fm/+B7NDO9A68/290">TS</a>]

00:04:52   I've always thought this and I still [<a href="https://overcast.fm/+B7NDO9A68/292">TS</a>]

00:04:54   believe it's always been true and always [<a href="https://overcast.fm/+B7NDO9A68/294">TS</a>]

00:04:55   will be true is that in the in the basic [<a href="https://overcast.fm/+B7NDO9A68/295">TS</a>]

00:04:59   apples model is selling nice hardware [<a href="https://overcast.fm/+B7NDO9A68/299">TS</a>]

00:05:02   differentiated by proprietary software [<a href="https://overcast.fm/+B7NDO9A68/302">TS</a>]

00:05:04   that's also nice but it's the software [<a href="https://overcast.fm/+B7NDO9A68/304">TS</a>]

00:05:07   part is more important than the hardware [<a href="https://overcast.fm/+B7NDO9A68/307">TS</a>]

00:05:09   part because that's what makes people [<a href="https://overcast.fm/+B7NDO9A68/309">TS</a>]

00:05:14   sticky to the platform you know and so [<a href="https://overcast.fm/+B7NDO9A68/314">TS</a>]

00:05:17   like a Mac user and I you know I've put [<a href="https://overcast.fm/+B7NDO9A68/317">TS</a>]

00:05:19   this forth before I think you would [<a href="https://overcast.fm/+B7NDO9A68/319">TS</a>]

00:05:21   agree with Allah I just love it as a [<a href="https://overcast.fm/+B7NDO9A68/321">TS</a>]

00:05:22   thought experiment but would you rather [<a href="https://overcast.fm/+B7NDO9A68/322">TS</a>]

00:05:24   use Apple's OS on competing hard on some [<a href="https://overcast.fm/+B7NDO9A68/324">TS</a>]

00:05:29   other hardware ah or would you rather [<a href="https://overcast.fm/+B7NDO9A68/329">TS</a>]

00:05:32   use some other hardware platform that's [<a href="https://overcast.fm/+B7NDO9A68/332">TS</a>]

00:05:39   running right some other hardware [<a href="https://overcast.fm/+B7NDO9A68/339">TS</a>]

00:05:40   platform running Apple's OS would you [<a href="https://overcast.fm/+B7NDO9A68/340">TS</a>]

00:05:42   rather use Apple's hardware running the [<a href="https://overcast.fm/+B7NDO9A68/342">TS</a>]

00:05:43   other OS so for example would you rather [<a href="https://overcast.fm/+B7NDO9A68/343">TS</a>]

00:05:45   have like I would rather have a Google [<a href="https://overcast.fm/+B7NDO9A68/345">TS</a>]

00:05:47   pixel that runs iOS hypothetically since [<a href="https://overcast.fm/+B7NDO9A68/347">TS</a>]

00:05:50   that's not really possible instead of [<a href="https://overcast.fm/+B7NDO9A68/350">TS</a>]

00:05:52   say an iPhone 7 that's running Android a [<a href="https://overcast.fm/+B7NDO9A68/352">TS</a>]

00:05:55   totally and I think is easy to see [<a href="https://overcast.fm/+B7NDO9A68/355">TS</a>]

00:05:57   because there are other companies that [<a href="https://overcast.fm/+B7NDO9A68/357">TS</a>]

00:05:58   can manufacture beautiful hardware and [<a href="https://overcast.fm/+B7NDO9A68/358">TS</a>]

00:06:00   there in fact the suppliers of a lot of [<a href="https://overcast.fm/+B7NDO9A68/360">TS</a>]

00:06:01   Apple's components so we know they can [<a href="https://overcast.fm/+B7NDO9A68/361">TS</a>]

00:06:03   make really good components but no one [<a href="https://overcast.fm/+B7NDO9A68/363">TS</a>]

00:06:05   else has proven they can make really [<a href="https://overcast.fm/+B7NDO9A68/365">TS</a>]

00:06:06   good software yet that's a much more [<a href="https://overcast.fm/+B7NDO9A68/366">TS</a>]

00:06:07   rarer skill right and and with the iOS [<a href="https://overcast.fm/+B7NDO9A68/367">TS</a>]

00:06:10   example it's a real hypothetical because [<a href="https://overcast.fm/+B7NDO9A68/370">TS</a>]

00:06:12   I don't even think it's possible I [<a href="https://overcast.fm/+B7NDO9A68/372">TS</a>]

00:06:14   really think that there there's [<a href="https://overcast.fm/+B7NDO9A68/374">TS</a>]

00:06:15   technical aspects of like the you know [<a href="https://overcast.fm/+B7NDO9A68/375">TS</a>]

00:06:18   the secure Enclave and stuff like that [<a href="https://overcast.fm/+B7NDO9A68/378">TS</a>]

00:06:20   that would keep something from my [<a href="https://overcast.fm/+B7NDO9A68/380">TS</a>]

00:06:21   message from working like in my [<a href="https://overcast.fm/+B7NDO9A68/381">TS</a>]

00:06:22   hypothetical example I'd have everything [<a href="https://overcast.fm/+B7NDO9A68/382">TS</a>]

00:06:24   you know my iMessage would work my [<a href="https://overcast.fm/+B7NDO9A68/384">TS</a>]

00:06:26   iCloud ID would work on this pixel [<a href="https://overcast.fm/+B7NDO9A68/386">TS</a>]

00:06:29   running iOS but I would rather have that [<a href="https://overcast.fm/+B7NDO9A68/389">TS</a>]

00:06:31   even though I do in the abstract prefer [<a href="https://overcast.fm/+B7NDO9A68/391">TS</a>]

00:06:33   an iPhone 7 over [<a href="https://overcast.fm/+B7NDO9A68/393">TS</a>]

00:06:35   the Google pixel which is the the latest [<a href="https://overcast.fm/+B7NDO9A68/395">TS</a>]

00:06:37   Android phone that I'm most familiar [<a href="https://overcast.fm/+B7NDO9A68/397">TS</a>]

00:06:38   with and which I have to say is actually [<a href="https://overcast.fm/+B7NDO9A68/398">TS</a>]

00:06:40   you know the nicest Android phone I've [<a href="https://overcast.fm/+B7NDO9A68/400">TS</a>]

00:06:42   ever I ever saw it versus the other way [<a href="https://overcast.fm/+B7NDO9A68/402">TS</a>]

00:06:46   around [<a href="https://overcast.fm/+B7NDO9A68/406">TS</a>]

00:06:47   it would drive me not have to use [<a href="https://overcast.fm/+B7NDO9A68/407">TS</a>]

00:06:48   Qualcomm scrappy processors instead of [<a href="https://overcast.fm/+B7NDO9A68/408">TS</a>]

00:06:49   the a series but you can look at it yeah [<a href="https://overcast.fm/+B7NDO9A68/409">TS</a>]

00:06:51   I could live with it it's you know it's [<a href="https://overcast.fm/+B7NDO9A68/411">TS</a>]

00:06:53   fast enough [<a href="https://overcast.fm/+B7NDO9A68/413">TS</a>]

00:06:54   you know III peg it you know if you look [<a href="https://overcast.fm/+B7NDO9A68/414">TS</a>]

00:06:56   at the specs it's they're like somewhere [<a href="https://overcast.fm/+B7NDO9A68/416">TS</a>]

00:06:57   on 18 months to 24 months behind [<a href="https://overcast.fm/+B7NDO9A68/417">TS</a>]

00:06:59   I mean I'd still you know I would rather [<a href="https://overcast.fm/+B7NDO9A68/419">TS</a>]

00:07:01   use a two year old iPhone 6 then use you [<a href="https://overcast.fm/+B7NDO9A68/421">TS</a>]

00:07:06   know cutting-edge Android because the [<a href="https://overcast.fm/+B7NDO9A68/426">TS</a>]

00:07:07   platform is most important to me it's [<a href="https://overcast.fm/+B7NDO9A68/427">TS</a>]

00:07:09   just my mind is warped around it it's [<a href="https://overcast.fm/+B7NDO9A68/429">TS</a>]

00:07:11   part of the way I think about how to do [<a href="https://overcast.fm/+B7NDO9A68/431">TS</a>]

00:07:13   stuff on the phone and whenever I pose [<a href="https://overcast.fm/+B7NDO9A68/433">TS</a>]

00:07:17   that question you know and I with [<a href="https://overcast.fm/+B7NDO9A68/437">TS</a>]

00:07:19   computers it's actually is possible [<a href="https://overcast.fm/+B7NDO9A68/439">TS</a>]

00:07:20   because you could create you can create [<a href="https://overcast.fm/+B7NDO9A68/440">TS</a>]

00:07:22   a hackintosh that that works although [<a href="https://overcast.fm/+B7NDO9A68/442">TS</a>]

00:07:24   there's still as things like iMessage [<a href="https://overcast.fm/+B7NDO9A68/444">TS</a>]

00:07:26   still you know has problems and stuff [<a href="https://overcast.fm/+B7NDO9A68/446">TS</a>]

00:07:27   like that because there's security you [<a href="https://overcast.fm/+B7NDO9A68/447">TS</a>]

00:07:29   know it's not perfect hackintosh just [<a href="https://overcast.fm/+B7NDO9A68/449">TS</a>]

00:07:31   don't work perfectly but they do work [<a href="https://overcast.fm/+B7NDO9A68/451">TS</a>]

00:07:34   I'd rather have a hackintosh I gotta [<a href="https://overcast.fm/+B7NDO9A68/454">TS</a>]

00:07:36   think pad running Mac OS 10 then [<a href="https://overcast.fm/+B7NDO9A68/456">TS</a>]

00:07:39   anything Windows you name it Chrome or [<a href="https://overcast.fm/+B7NDO9A68/459">TS</a>]

00:07:42   whatever whatever else a desktop PC [<a href="https://overcast.fm/+B7NDO9A68/462">TS</a>]

00:07:45   operating system I could have running on [<a href="https://overcast.fm/+B7NDO9A68/465">TS</a>]

00:07:46   a MacBook yeah absolutely the same but I [<a href="https://overcast.fm/+B7NDO9A68/466">TS</a>]

00:07:50   have heard I know there are people that [<a href="https://overcast.fm/+B7NDO9A68/470">TS</a>]

00:07:51   probably listening to the show right now [<a href="https://overcast.fm/+B7NDO9A68/471">TS</a>]

00:07:53   I've heard from them whenever I bring [<a href="https://overcast.fm/+B7NDO9A68/473">TS</a>]

00:07:54   this up because I do think it's an [<a href="https://overcast.fm/+B7NDO9A68/474">TS</a>]

00:07:55   interesting hypothetical question um [<a href="https://overcast.fm/+B7NDO9A68/475">TS</a>]

00:07:57   there are definitely people who I hear [<a href="https://overcast.fm/+B7NDO9A68/477">TS</a>]

00:07:59   from who you know read read my stuff or [<a href="https://overcast.fm/+B7NDO9A68/479">TS</a>]

00:08:02   listen to the show and say no I you know [<a href="https://overcast.fm/+B7NDO9A68/482">TS</a>]

00:08:03   used Windows forever but switched to a [<a href="https://overcast.fm/+B7NDO9A68/483">TS</a>]

00:08:06   MacBook just because of the hardware and [<a href="https://overcast.fm/+B7NDO9A68/486">TS</a>]

00:08:09   in a lot of times I'll say like and you [<a href="https://overcast.fm/+B7NDO9A68/489">TS</a>]

00:08:11   know not just the way it looks but I [<a href="https://overcast.fm/+B7NDO9A68/491">TS</a>]

00:08:12   just got sick of the fact like I wanted [<a href="https://overcast.fm/+B7NDO9A68/492">TS</a>]

00:08:14   a laptop that just when I opened it up [<a href="https://overcast.fm/+B7NDO9A68/494">TS</a>]

00:08:16   it turns on when I close it it shuts its [<a href="https://overcast.fm/+B7NDO9A68/496">TS</a>]

00:08:18   networks trackpad Works trackpad working [<a href="https://overcast.fm/+B7NDO9A68/498">TS</a>]

00:08:21   is a huge thing and I know Joe and a [<a href="https://overcast.fm/+B7NDO9A68/501">TS</a>]

00:08:24   stern friend of the show is often she's [<a href="https://overcast.fm/+B7NDO9A68/504">TS</a>]

00:08:25   like the the absolute queen of trackpad [<a href="https://overcast.fm/+B7NDO9A68/505">TS</a>]

00:08:31   judgements like she's got the ranking in [<a href="https://overcast.fm/+B7NDO9A68/511">TS</a>]

00:08:32   her head of him every single trackpad [<a href="https://overcast.fm/+B7NDO9A68/512">TS</a>]

00:08:34   quality in the whole market and I [<a href="https://overcast.fm/+B7NDO9A68/514">TS</a>]

00:08:36   totally trust her judgment on trackpad [<a href="https://overcast.fm/+B7NDO9A68/516">TS</a>]

00:08:38   quality that's a huge one but the people [<a href="https://overcast.fm/+B7NDO9A68/518">TS</a>]

00:08:43   who say that they switched like that a [<a href="https://overcast.fm/+B7NDO9A68/523">TS</a>]

00:08:44   lot of times say but that's the only [<a href="https://overcast.fm/+B7NDO9A68/524">TS</a>]

00:08:45   reason and that they're you know for [<a href="https://overcast.fm/+B7NDO9A68/525">TS</a>]

00:08:47   example very comments and [<a href="https://overcast.fm/+B7NDO9A68/527">TS</a>]

00:08:48   my audience at least are like web [<a href="https://overcast.fm/+B7NDO9A68/528">TS</a>]

00:08:50   developers whose entire life revolves [<a href="https://overcast.fm/+B7NDO9A68/530">TS</a>]

00:08:53   around Chrome a text editor in a [<a href="https://overcast.fm/+B7NDO9A68/533">TS</a>]

00:08:56   terminal window and any you know so [<a href="https://overcast.fm/+B7NDO9A68/536">TS</a>]

00:08:59   somebody like that if that's your life [<a href="https://overcast.fm/+B7NDO9A68/539">TS</a>]

00:09:00   if your life is just Google Chrome a [<a href="https://overcast.fm/+B7NDO9A68/540">TS</a>]

00:09:03   text editor and a terminal you can [<a href="https://overcast.fm/+B7NDO9A68/543">TS</a>]

00:09:05   easily switch to some other brand of [<a href="https://overcast.fm/+B7NDO9A68/545">TS</a>]

00:09:08   laptop running another operating system [<a href="https://overcast.fm/+B7NDO9A68/548">TS</a>]

00:09:09   you know because those things are [<a href="https://overcast.fm/+B7NDO9A68/549">TS</a>]

00:09:11   available on every platform yeah [<a href="https://overcast.fm/+B7NDO9A68/551">TS</a>]

00:09:14   absolutely same as a Facebook example [<a href="https://overcast.fm/+B7NDO9A68/554">TS</a>]

00:09:16   it's just your entire environment is [<a href="https://overcast.fm/+B7NDO9A68/556">TS</a>]

00:09:17   abstracted away from your computer right [<a href="https://overcast.fm/+B7NDO9A68/557">TS</a>]

00:09:19   well that's why I think Facebook is such [<a href="https://overcast.fm/+B7NDO9A68/559">TS</a>]

00:09:21   a not really a threat to Apple but like [<a href="https://overcast.fm/+B7NDO9A68/561">TS</a>]

00:09:25   a direct threat but certainly looms [<a href="https://overcast.fm/+B7NDO9A68/565">TS</a>]

00:09:27   large as and an indirect threat you know [<a href="https://overcast.fm/+B7NDO9A68/567">TS</a>]

00:09:34   like somebody like it's far more of a [<a href="https://overcast.fm/+B7NDO9A68/574">TS</a>]

00:09:36   threat Facebook is far more threatening [<a href="https://overcast.fm/+B7NDO9A68/576">TS</a>]

00:09:38   to Apple then to me at least then say [<a href="https://overcast.fm/+B7NDO9A68/578">TS</a>]

00:09:41   Samsung even though you would think [<a href="https://overcast.fm/+B7NDO9A68/581">TS</a>]

00:09:43   Samsung would be the one who's the [<a href="https://overcast.fm/+B7NDO9A68/583">TS</a>]

00:09:46   threat because they do the same thing [<a href="https://overcast.fm/+B7NDO9A68/586">TS</a>]

00:09:47   they make $700 cell phones that when [<a href="https://overcast.fm/+B7NDO9A68/587">TS</a>]

00:09:52   somebody goes into a store to decide [<a href="https://overcast.fm/+B7NDO9A68/592">TS</a>]

00:09:53   what to buy they're only going to buy [<a href="https://overcast.fm/+B7NDO9A68/593">TS</a>]

00:09:54   one whereas I feel like Apple has it [<a href="https://overcast.fm/+B7NDO9A68/594">TS</a>]

00:10:00   it's successfully as in-app has always [<a href="https://overcast.fm/+B7NDO9A68/600">TS</a>]

00:10:03   been or at least has been for 20 years [<a href="https://overcast.fm/+B7NDO9A68/603">TS</a>]

00:10:05   in a position where the quality of their [<a href="https://overcast.fm/+B7NDO9A68/605">TS</a>]

00:10:07   products are enough that they don't [<a href="https://overcast.fm/+B7NDO9A68/607">TS</a>]

00:10:09   really have to worry about somebody else [<a href="https://overcast.fm/+B7NDO9A68/609">TS</a>]

00:10:10   who also sells nice things because [<a href="https://overcast.fm/+B7NDO9A68/610">TS</a>]

00:10:12   they've got the software platform to [<a href="https://overcast.fm/+B7NDO9A68/612">TS</a>]

00:10:14   differentiate themselves the problem [<a href="https://overcast.fm/+B7NDO9A68/614">TS</a>]

00:10:17   with something like facebook is that [<a href="https://overcast.fm/+B7NDO9A68/617">TS</a>]

00:10:18   Facebook in a way is sort of like the [<a href="https://overcast.fm/+B7NDO9A68/618">TS</a>]

00:10:20   WeChat of the West where you know if [<a href="https://overcast.fm/+B7NDO9A68/620">TS</a>]

00:10:24   it's the most used app and it from a lot [<a href="https://overcast.fm/+B7NDO9A68/624">TS</a>]

00:10:27   of people it is and it does all the same [<a href="https://overcast.fm/+B7NDO9A68/627">TS</a>]

00:10:30   things in mostly the same ways on iOS [<a href="https://overcast.fm/+B7NDO9A68/630">TS</a>]

00:10:33   and Android it's a lot easier for [<a href="https://overcast.fm/+B7NDO9A68/633">TS</a>]

00:10:36   somebody to switch from an iPhone to [<a href="https://overcast.fm/+B7NDO9A68/636">TS</a>]

00:10:38   Android if their most important app just [<a href="https://overcast.fm/+B7NDO9A68/638">TS</a>]

00:10:41   works exactly the same way and lets them [<a href="https://overcast.fm/+B7NDO9A68/641">TS</a>]

00:10:43   do all the same things and it's [<a href="https://overcast.fm/+B7NDO9A68/643">TS</a>]

00:10:45   interesting because the web arguably [<a href="https://overcast.fm/+B7NDO9A68/645">TS</a>]

00:10:46   helped Apple at a time when they were [<a href="https://overcast.fm/+B7NDO9A68/646">TS</a>]

00:10:48   very far behind in terms of just market [<a href="https://overcast.fm/+B7NDO9A68/648">TS</a>]

00:10:50   share and and mine share with PC but the [<a href="https://overcast.fm/+B7NDO9A68/650">TS</a>]

00:10:53   web let them it compete you could just [<a href="https://overcast.fm/+B7NDO9A68/653">TS</a>]

00:10:56   have a web browser and you would have [<a href="https://overcast.fm/+B7NDO9A68/656">TS</a>]

00:10:57   access to all these things and it did [<a href="https://overcast.fm/+B7NDO9A68/657">TS</a>]

00:10:58   ease the the transition back to Mac but [<a href="https://overcast.fm/+B7NDO9A68/658">TS</a>]

00:11:01   it goes that door goes both [<a href="https://overcast.fm/+B7NDO9A68/661">TS</a>]

00:11:02   and it can let people write you this [<a href="https://overcast.fm/+B7NDO9A68/662">TS</a>]

00:11:04   quickly so let them in right it was it [<a href="https://overcast.fm/+B7NDO9A68/664">TS</a>]

00:11:06   that sort of cross-platform parody that [<a href="https://overcast.fm/+B7NDO9A68/666">TS</a>]

00:11:11   the web created was helpful to Apple [<a href="https://overcast.fm/+B7NDO9A68/671">TS</a>]

00:11:14   when Apple was struggling but it's [<a href="https://overcast.fm/+B7NDO9A68/674">TS</a>]

00:11:17   detrimental to Apple [<a href="https://overcast.fm/+B7NDO9A68/677">TS</a>]

00:11:19   now that Apple's in a position of [<a href="https://overcast.fm/+B7NDO9A68/679">TS</a>]

00:11:21   strength and it's interesting because [<a href="https://overcast.fm/+B7NDO9A68/681">TS</a>]

00:11:22   there's different layers of abstraction [<a href="https://overcast.fm/+B7NDO9A68/682">TS</a>]

00:11:23   where Facebook abstracts away a lot of [<a href="https://overcast.fm/+B7NDO9A68/683">TS</a>]

00:11:25   the operating system and you're just [<a href="https://overcast.fm/+B7NDO9A68/685">TS</a>]

00:11:26   interfacing because for a normal person [<a href="https://overcast.fm/+B7NDO9A68/686">TS</a>]

00:11:27   the interface is the app and the [<a href="https://overcast.fm/+B7NDO9A68/687">TS</a>]

00:11:29   interface is the hardware it's the face [<a href="https://overcast.fm/+B7NDO9A68/689">TS</a>]

00:11:30   that they literally the face that they [<a href="https://overcast.fm/+B7NDO9A68/690">TS</a>]

00:11:32   see and they work with and you can [<a href="https://overcast.fm/+B7NDO9A68/692">TS</a>]

00:11:33   change all the plumbing behind it and [<a href="https://overcast.fm/+B7NDO9A68/693">TS</a>]

00:11:35   they may not notice but if you change [<a href="https://overcast.fm/+B7NDO9A68/695">TS</a>]

00:11:36   one button on an interface you'll get [<a href="https://overcast.fm/+B7NDO9A68/696">TS</a>]

00:11:38   complaints or you know people will tell [<a href="https://overcast.fm/+B7NDO9A68/698">TS</a>]

00:11:40   you about it and there's voicemail [<a href="https://overcast.fm/+B7NDO9A68/700">TS</a>]

00:11:43   assistance to where you use Siri for [<a href="https://overcast.fm/+B7NDO9A68/703">TS</a>]

00:11:44   example which totally disintermediate [<a href="https://overcast.fm/+B7NDO9A68/704">TS</a>]

00:11:46   schoo --gel and all they see is query is [<a href="https://overcast.fm/+B7NDO9A68/706">TS</a>]

00:11:47   coming from Apple and it's really regard [<a href="https://overcast.fm/+B7NDO9A68/707">TS</a>]

00:11:49   Apple could switch the plumbing for that [<a href="https://overcast.fm/+B7NDO9A68/709">TS</a>]

00:11:51   and then Alexa inter mediate things and [<a href="https://overcast.fm/+B7NDO9A68/711">TS</a>]

00:11:53   it's almost like this battle for who can [<a href="https://overcast.fm/+B7NDO9A68/713">TS</a>]

00:11:55   be the final point of the user interface [<a href="https://overcast.fm/+B7NDO9A68/715">TS</a>]

00:11:56   and that's the experience that becomes [<a href="https://overcast.fm/+B7NDO9A68/716">TS</a>]

00:11:58   sticky right and you know and Facebook [<a href="https://overcast.fm/+B7NDO9A68/718">TS</a>]

00:12:01   is doing which had some other things you [<a href="https://overcast.fm/+B7NDO9A68/721">TS</a>]

00:12:02   know with messenger and stuff where [<a href="https://overcast.fm/+B7NDO9A68/722">TS</a>]

00:12:03   there's sort of apps within apps and [<a href="https://overcast.fm/+B7NDO9A68/723">TS</a>]

00:12:06   it's sort of this sort of it's a sort of [<a href="https://overcast.fm/+B7NDO9A68/726">TS</a>]

00:12:07   thing that Apple it's in its in its way [<a href="https://overcast.fm/+B7NDO9A68/727">TS</a>]

00:12:11   has tried to discourage in the App Store [<a href="https://overcast.fm/+B7NDO9A68/731">TS</a>]

00:12:13   all along right like they were never [<a href="https://overcast.fm/+B7NDO9A68/733">TS</a>]

00:12:17   going to allow say it's part of the [<a href="https://overcast.fm/+B7NDO9A68/737">TS</a>]

00:12:21   whole flash thing in the early years [<a href="https://overcast.fm/+B7NDO9A68/741">TS</a>]

00:12:22   when that was contentious and when adobe [<a href="https://overcast.fm/+B7NDO9A68/742">TS</a>]

00:12:24   first had a sort of flash to native iOS [<a href="https://overcast.fm/+B7NDO9A68/744">TS</a>]

00:12:28   development chain and Apple like put the [<a href="https://overcast.fm/+B7NDO9A68/748">TS</a>]

00:12:32   kibosh on it it was sort of you know [<a href="https://overcast.fm/+B7NDO9A68/752">TS</a>]

00:12:36   what I'm sure they're it strategically [<a href="https://overcast.fm/+B7NDO9A68/756">TS</a>]

00:12:38   there were multiple reasons but one of [<a href="https://overcast.fm/+B7NDO9A68/758">TS</a>]

00:12:39   them was they were never going to allow [<a href="https://overcast.fm/+B7NDO9A68/759">TS</a>]

00:12:41   something like an Adobe app that when [<a href="https://overcast.fm/+B7NDO9A68/761">TS</a>]

00:12:43   you open the app gives you like a [<a href="https://overcast.fm/+B7NDO9A68/763">TS</a>]

00:12:45   secondary homepage of flash based games [<a href="https://overcast.fm/+B7NDO9A68/765">TS</a>]

00:12:47   that you can play right you can't have [<a href="https://overcast.fm/+B7NDO9A68/767">TS</a>]

00:12:49   an app store within the App Store except [<a href="https://overcast.fm/+B7NDO9A68/769">TS</a>]

00:12:52   that if you already have a certain [<a href="https://overcast.fm/+B7NDO9A68/772">TS</a>]

00:12:55   momentum and size and importance like [<a href="https://overcast.fm/+B7NDO9A68/775">TS</a>]

00:12:59   Facebook and like WeChat has in China [<a href="https://overcast.fm/+B7NDO9A68/779">TS</a>]

00:13:01   you can kind of get away from it you [<a href="https://overcast.fm/+B7NDO9A68/781">TS</a>]

00:13:04   know get away with it because Apple [<a href="https://overcast.fm/+B7NDO9A68/784">TS</a>]

00:13:05   can't really afford they can't say we're [<a href="https://overcast.fm/+B7NDO9A68/785">TS</a>]

00:13:07   not going to allow we chat on the iPhone [<a href="https://overcast.fm/+B7NDO9A68/787">TS</a>]

00:13:09   in China and they can't say we're not [<a href="https://overcast.fm/+B7NDO9A68/789">TS</a>]

00:13:11   going to allow Facebook on the iPhone [<a href="https://overcast.fm/+B7NDO9A68/791">TS</a>]

00:13:13   yeah people just buy something else at [<a href="https://overcast.fm/+B7NDO9A68/793">TS</a>]

00:13:16   that point [<a href="https://overcast.fm/+B7NDO9A68/796">TS</a>]

00:13:16   right but so you know they even talk [<a href="https://overcast.fm/+B7NDO9A68/796">TS</a>]

00:13:18   about apps like you know Facebook has [<a href="https://overcast.fm/+B7NDO9A68/798">TS</a>]

00:13:20   things they call apps that you can have [<a href="https://overcast.fm/+B7NDO9A68/800">TS</a>]

00:13:22   within messenger and like if you and I [<a href="https://overcast.fm/+B7NDO9A68/802">TS</a>]

00:13:24   started a new chat app and came out with [<a href="https://overcast.fm/+B7NDO9A68/804">TS</a>]

00:13:27   it and we said that there were apps you [<a href="https://overcast.fm/+B7NDO9A68/807">TS</a>]

00:13:30   could have within the app it would not [<a href="https://overcast.fm/+B7NDO9A68/810">TS</a>]

00:13:31   it would not make it through approval [<a href="https://overcast.fm/+B7NDO9A68/811">TS</a>]

00:13:34   that in the iOS App Store our probably [<a href="https://overcast.fm/+B7NDO9A68/814">TS</a>]

00:13:38   wouldn't um it's just something that [<a href="https://overcast.fm/+B7NDO9A68/818">TS</a>]

00:13:41   some you know a company like Facebook [<a href="https://overcast.fm/+B7NDO9A68/821">TS</a>]

00:13:43   that has that sort of what would you [<a href="https://overcast.fm/+B7NDO9A68/823">TS</a>]

00:13:46   call it stature yeah well it also blurs [<a href="https://overcast.fm/+B7NDO9A68/826">TS</a>]

00:13:48   the web services line because like Apple [<a href="https://overcast.fm/+B7NDO9A68/828">TS</a>]

00:13:49   wouldn't blink with just like you go to [<a href="https://overcast.fm/+B7NDO9A68/829">TS</a>]

00:13:51   google.com and there's your Gmail and [<a href="https://overcast.fm/+B7NDO9A68/831">TS</a>]

00:13:52   your Google Calendar those are just [<a href="https://overcast.fm/+B7NDO9A68/832">TS</a>]

00:13:53   normal web experiences and they've done [<a href="https://overcast.fm/+B7NDO9A68/833">TS</a>]

00:13:56   that they but they've packaged those [<a href="https://overcast.fm/+B7NDO9A68/836">TS</a>]

00:13:57   things up inside chat clients or inside [<a href="https://overcast.fm/+B7NDO9A68/837">TS</a>]

00:13:59   social networks instead of having them [<a href="https://overcast.fm/+B7NDO9A68/839">TS</a>]

00:14:01   as a bunch of standalone URLs and that [<a href="https://overcast.fm/+B7NDO9A68/841">TS</a>]

00:14:03   gives a very different experience and [<a href="https://overcast.fm/+B7NDO9A68/843">TS</a>]

00:14:04   pull you a lot more compelling [<a href="https://overcast.fm/+B7NDO9A68/844">TS</a>]

00:14:05   experience right and you know one of the [<a href="https://overcast.fm/+B7NDO9A68/845">TS</a>]

00:14:08   ways that Facebook is sort of [<a href="https://overcast.fm/+B7NDO9A68/848">TS</a>]

00:14:09   threatening to Apple is in theory like I [<a href="https://overcast.fm/+B7NDO9A68/849">TS</a>]

00:14:12   don't think this would happen I think [<a href="https://overcast.fm/+B7NDO9A68/852">TS</a>]

00:14:13   it's you know so far it's actually more [<a href="https://overcast.fm/+B7NDO9A68/853">TS</a>]

00:14:16   likely the other way around [<a href="https://overcast.fm/+B7NDO9A68/856">TS</a>]

00:14:17   where something like you know Facebook's [<a href="https://overcast.fm/+B7NDO9A68/857">TS</a>]

00:14:19   subsidiary Instagram was iOS only four [<a href="https://overcast.fm/+B7NDO9A68/859">TS</a>]

00:14:22   years before it came out for for Android [<a href="https://overcast.fm/+B7NDO9A68/862">TS</a>]

00:14:25   but if in theory Facebook somehow got [<a href="https://overcast.fm/+B7NDO9A68/865">TS</a>]

00:14:30   better it was a better experience on [<a href="https://overcast.fm/+B7NDO9A68/870">TS</a>]

00:14:32   Android than it is on the iPhone that's [<a href="https://overcast.fm/+B7NDO9A68/872">TS</a>]

00:14:34   a threat to Apple if people's favorite [<a href="https://overcast.fm/+B7NDO9A68/874">TS</a>]

00:14:37   app and most used app is Facebook and [<a href="https://overcast.fm/+B7NDO9A68/877">TS</a>]

00:14:39   word spreads around that oh but you [<a href="https://overcast.fm/+B7NDO9A68/879">TS</a>]

00:14:40   can't do the cool new x y&z that all [<a href="https://overcast.fm/+B7NDO9A68/880">TS</a>]

00:14:44   your friends who have Android phones are [<a href="https://overcast.fm/+B7NDO9A68/884">TS</a>]

00:14:45   doing on Facebook unless you get an [<a href="https://overcast.fm/+B7NDO9A68/885">TS</a>]

00:14:46   Android phone like that's Facebook is so [<a href="https://overcast.fm/+B7NDO9A68/886">TS</a>]

00:14:49   big and so popular that if something [<a href="https://overcast.fm/+B7NDO9A68/889">TS</a>]

00:14:50   like that happened hypothetically that's [<a href="https://overcast.fm/+B7NDO9A68/890">TS</a>]

00:14:53   a problem for Apple yeah I don't want to [<a href="https://overcast.fm/+B7NDO9A68/893">TS</a>]

00:14:55   real it'll get the whole App Store thing [<a href="https://overcast.fm/+B7NDO9A68/895">TS</a>]

00:14:56   but when you look at it if you look at [<a href="https://overcast.fm/+B7NDO9A68/896">TS</a>]

00:14:57   the App Store you look at Google Play [<a href="https://overcast.fm/+B7NDO9A68/897">TS</a>]

00:14:58   for example Google play's offers [<a href="https://overcast.fm/+B7NDO9A68/898">TS</a>]

00:15:00   freedoms and features that a lot of App [<a href="https://overcast.fm/+B7NDO9A68/900">TS</a>]

00:15:02   Store developers have been wanting for [<a href="https://overcast.fm/+B7NDO9A68/902">TS</a>]

00:15:03   years but you can't really point to [<a href="https://overcast.fm/+B7NDO9A68/903">TS</a>]

00:15:05   those two things on Google Play and say [<a href="https://overcast.fm/+B7NDO9A68/905">TS</a>]

00:15:07   those are apps that aren't those are [<a href="https://overcast.fm/+B7NDO9A68/907">TS</a>]

00:15:08   transformative apps that are simply not [<a href="https://overcast.fm/+B7NDO9A68/908">TS</a>]

00:15:10   possible an iPhone you can get snapchat [<a href="https://overcast.fm/+B7NDO9A68/910">TS</a>]

00:15:12   an iPhone you can get uber on iPhone but [<a href="https://overcast.fm/+B7NDO9A68/912">TS</a>]

00:15:14   if there was ever a case where an app [<a href="https://overcast.fm/+B7NDO9A68/914">TS</a>]

00:15:15   could only exist on Android because the [<a href="https://overcast.fm/+B7NDO9A68/915">TS</a>]

00:15:17   policies or capabilities of Google Play [<a href="https://overcast.fm/+B7NDO9A68/917">TS</a>]

00:15:19   and the Android ecosystem we're such to [<a href="https://overcast.fm/+B7NDO9A68/919">TS</a>]

00:15:21   make it so that would I think be the [<a href="https://overcast.fm/+B7NDO9A68/921">TS</a>]

00:15:23   only thing that could really change [<a href="https://overcast.fm/+B7NDO9A68/923">TS</a>]

00:15:24   Apple's outlook on how all that thing on [<a href="https://overcast.fm/+B7NDO9A68/924">TS</a>]

00:15:26   how iOS and the App Store works right if [<a href="https://overcast.fm/+B7NDO9A68/926">TS</a>]

00:15:29   you really think about it [<a href="https://overcast.fm/+B7NDO9A68/929">TS</a>]

00:15:30   it's apples uh they have control over [<a href="https://overcast.fm/+B7NDO9A68/930">TS</a>]

00:15:38   the AppStore that the software vendors [<a href="https://overcast.fm/+B7NDO9A68/938">TS</a>]

00:15:42   haven't had previously over their [<a href="https://overcast.fm/+B7NDO9A68/942">TS</a>]

00:15:44   platforms right that they didn't have [<a href="https://overcast.fm/+B7NDO9A68/944">TS</a>]

00:15:46   over the Mac because you could you know [<a href="https://overcast.fm/+B7NDO9A68/946">TS</a>]

00:15:47   you can install any app you want on the [<a href="https://overcast.fm/+B7NDO9A68/947">TS</a>]

00:15:50   Mac and so technically yes they could [<a href="https://overcast.fm/+B7NDO9A68/950">TS</a>]

00:15:54   ban anything but practically speaking [<a href="https://overcast.fm/+B7NDO9A68/954">TS</a>]

00:15:55   they don't really have they have lots of [<a href="https://overcast.fm/+B7NDO9A68/955">TS</a>]

00:15:58   control but they don't really have total [<a href="https://overcast.fm/+B7NDO9A68/958">TS</a>]

00:15:59   control like there's only so far that [<a href="https://overcast.fm/+B7NDO9A68/959">TS</a>]

00:16:01   they can push Facebook on if Facebook is [<a href="https://overcast.fm/+B7NDO9A68/961">TS</a>]

00:16:04   doing shady stuff behind the scenes like [<a href="https://overcast.fm/+B7NDO9A68/964">TS</a>]

00:16:06   they have in the past like when I use [<a href="https://overcast.fm/+B7NDO9A68/966">TS</a>]

00:16:08   the audio api Zoar right what yeah you [<a href="https://overcast.fm/+B7NDO9A68/968">TS</a>]

00:16:11   know like they you know that was one of [<a href="https://overcast.fm/+B7NDO9A68/971">TS</a>]

00:16:13   them like where where in the over the [<a href="https://overcast.fm/+B7NDO9A68/973">TS</a>]

00:16:15   years when you look and say well why in [<a href="https://overcast.fm/+B7NDO9A68/975">TS</a>]

00:16:16   the world is Facebook doing so much in [<a href="https://overcast.fm/+B7NDO9A68/976">TS</a>]

00:16:18   the background and how are they doing it [<a href="https://overcast.fm/+B7NDO9A68/978">TS</a>]

00:16:19   with there's rules of you know that apps [<a href="https://overcast.fm/+B7NDO9A68/979">TS</a>]

00:16:23   get killed in the background and [<a href="https://overcast.fm/+B7NDO9A68/983">TS</a>]

00:16:24   Facebook at one point one of the things [<a href="https://overcast.fm/+B7NDO9A68/984">TS</a>]

00:16:26   they did it is they they were playing if [<a href="https://overcast.fm/+B7NDO9A68/986">TS</a>]

00:16:30   there was an API so that an app that's [<a href="https://overcast.fm/+B7NDO9A68/990">TS</a>]

00:16:32   playing audio can keep playing it in the [<a href="https://overcast.fm/+B7NDO9A68/992">TS</a>]

00:16:34   background indefinitely and it won't get [<a href="https://overcast.fm/+B7NDO9A68/994">TS</a>]

00:16:35   killed because if you let's say playing [<a href="https://overcast.fm/+B7NDO9A68/995">TS</a>]

00:16:37   a podcast and you're not you're doing [<a href="https://overcast.fm/+B7NDO9A68/997">TS</a>]

00:16:40   other things on your phone like you're [<a href="https://overcast.fm/+B7NDO9A68/1000">TS</a>]

00:16:41   going through email and browsing the web [<a href="https://overcast.fm/+B7NDO9A68/1001">TS</a>]

00:16:43   while you're listening to the podcast [<a href="https://overcast.fm/+B7NDO9A68/1003">TS</a>]

00:16:44   you don't want your podcast player to [<a href="https://overcast.fm/+B7NDO9A68/1004">TS</a>]

00:16:46   get killed by iOS because it's [<a href="https://overcast.fm/+B7NDO9A68/1006">TS</a>]

00:16:47   quote-unquote in the background because [<a href="https://overcast.fm/+B7NDO9A68/1007">TS</a>]

00:16:49   you're you're getting something from it [<a href="https://overcast.fm/+B7NDO9A68/1009">TS</a>]

00:16:50   it's playing audio so Facebook use that [<a href="https://overcast.fm/+B7NDO9A68/1010">TS</a>]

00:16:54   API to play completely silent audio [<a href="https://overcast.fm/+B7NDO9A68/1014">TS</a>]

00:16:57   track so that they could keep going in [<a href="https://overcast.fm/+B7NDO9A68/1017">TS</a>]

00:17:00   the background while they do other [<a href="https://overcast.fm/+B7NDO9A68/1020">TS</a>]

00:17:02   things like waiting for notifications [<a href="https://overcast.fm/+B7NDO9A68/1022">TS</a>]

00:17:04   and whatever else that are doing it is [<a href="https://overcast.fm/+B7NDO9A68/1024">TS</a>]

00:17:07   almost as egregious as when they had to [<a href="https://overcast.fm/+B7NDO9A68/1027">TS</a>]

00:17:08   hamburger buttons on both sides of the [<a href="https://overcast.fm/+B7NDO9A68/1028">TS</a>]

00:17:09   app all right I'd say that this was [<a href="https://overcast.fm/+B7NDO9A68/1029">TS</a>]

00:17:12   worse I do hamburger buttons don't run [<a href="https://overcast.fm/+B7NDO9A68/1032">TS</a>]

00:17:14   your battery down but it so in this [<a href="https://overcast.fm/+B7NDO9A68/1034">TS</a>]

00:17:15   problem still exists like I think was a [<a href="https://overcast.fm/+B7NDO9A68/1035">TS</a>]

00:17:17   month ago people started complaining [<a href="https://overcast.fm/+B7NDO9A68/1037">TS</a>]

00:17:18   about the same issue with Pokemon go and [<a href="https://overcast.fm/+B7NDO9A68/1038">TS</a>]

00:17:20   I started investigating and if you go it [<a href="https://overcast.fm/+B7NDO9A68/1040">TS</a>]

00:17:21   says we're like two or three hours on [<a href="https://overcast.fm/+B7NDO9A68/1041">TS</a>]

00:17:23   the background audio which is not [<a href="https://overcast.fm/+B7NDO9A68/1043">TS</a>]

00:17:25   something that any rat app besides a [<a href="https://overcast.fm/+B7NDO9A68/1045">TS</a>]

00:17:27   streaming client to ever present all [<a href="https://overcast.fm/+B7NDO9A68/1047">TS</a>]

00:17:29   right you should get jettisoned [<a href="https://overcast.fm/+B7NDO9A68/1049">TS</a>]

00:17:30   immediately right and so Facebook can [<a href="https://overcast.fm/+B7NDO9A68/1050">TS</a>]

00:17:33   get away with stuff like that in a way [<a href="https://overcast.fm/+B7NDO9A68/1053">TS</a>]

00:17:35   that other companies can't the other [<a href="https://overcast.fm/+B7NDO9A68/1055">TS</a>]

00:17:37   good example of that I mean I don't want [<a href="https://overcast.fm/+B7NDO9A68/1057">TS</a>]

00:17:38   to tie too many stories together it's [<a href="https://overcast.fm/+B7NDO9A68/1058">TS</a>]

00:17:40   but while we're on it is the [<a href="https://overcast.fm/+B7NDO9A68/1060">TS</a>]

00:17:43   a story that came out of a few weeks ago [<a href="https://overcast.fm/+B7NDO9A68/1063">TS</a>]

00:17:45   about uber yeah getting caught by Apple [<a href="https://overcast.fm/+B7NDO9A68/1065">TS</a>]

00:17:51   we could save that though maybe we [<a href="https://overcast.fm/+B7NDO9A68/1071">TS</a>]

00:17:53   should save that forever from the Zurich [<a href="https://overcast.fm/+B7NDO9A68/1073">TS</a>]

00:17:55   so anyway iPhone in China what else what [<a href="https://overcast.fm/+B7NDO9A68/1075">TS</a>]

00:17:57   else we have to say about that well I [<a href="https://overcast.fm/+B7NDO9A68/1077">TS</a>]

00:18:00   think just beyond China is that Tim Cook [<a href="https://overcast.fm/+B7NDO9A68/1080">TS</a>]

00:18:01   used the same sort of wording when he [<a href="https://overcast.fm/+B7NDO9A68/1081">TS</a>]

00:18:03   spoke about iPad and said that you know [<a href="https://overcast.fm/+B7NDO9A68/1083">TS</a>]

00:18:05   I large screen iPads were up sales of [<a href="https://overcast.fm/+B7NDO9A68/1085">TS</a>]

00:18:09   all our screen iPads were up when [<a href="https://overcast.fm/+B7NDO9A68/1089">TS</a>]

00:18:10   overall iPad sales were down again and [<a href="https://overcast.fm/+B7NDO9A68/1090">TS</a>]

00:18:12   that sort of was pointing the finger [<a href="https://overcast.fm/+B7NDO9A68/1092">TS</a>]

00:18:14   right at the iPad Mini yeah I think so [<a href="https://overcast.fm/+B7NDO9A68/1094">TS</a>]

00:18:16   that I think the reading between the [<a href="https://overcast.fm/+B7NDO9A68/1096">TS</a>]

00:18:19   lines on that that is a good that did [<a href="https://overcast.fm/+B7NDO9A68/1099">TS</a>]

00:18:21   strike me to reading between the lines [<a href="https://overcast.fm/+B7NDO9A68/1101">TS</a>]

00:18:22   on that and also looking at the revenue [<a href="https://overcast.fm/+B7NDO9A68/1102">TS</a>]

00:18:25   number yeah which wasn't really up [<a href="https://overcast.fm/+B7NDO9A68/1105">TS</a>]

00:18:28   either like like for example for the Mac [<a href="https://overcast.fm/+B7NDO9A68/1108">TS</a>]

00:18:34   sales unit sales were up 4% good [<a href="https://overcast.fm/+B7NDO9A68/1114">TS</a>]

00:18:37   year-over-year from the same three [<a href="https://overcast.fm/+B7NDO9A68/1117">TS</a>]

00:18:38   months last year but revenue is up 14% [<a href="https://overcast.fm/+B7NDO9A68/1118">TS</a>]

00:18:41   yeah so 4% units 14% revenue that tells [<a href="https://overcast.fm/+B7NDO9A68/1121">TS</a>]

00:18:47   me that the new MacBook Pros are selling [<a href="https://overcast.fm/+B7NDO9A68/1127">TS</a>]

00:18:50   pretty well yeah because that's the only [<a href="https://overcast.fm/+B7NDO9A68/1130">TS</a>]

00:18:52   thing that's new in the lineup and the [<a href="https://overcast.fm/+B7NDO9A68/1132">TS</a>]

00:18:55   ASP s are higher on those models and the [<a href="https://overcast.fm/+B7NDO9A68/1135">TS</a>]

00:18:57   ASP s are higher on those models and so [<a href="https://overcast.fm/+B7NDO9A68/1137">TS</a>]

00:18:59   you know that it's you know if you're if [<a href="https://overcast.fm/+B7NDO9A68/1139">TS</a>]

00:19:02   there's any concern out there that the [<a href="https://overcast.fm/+B7NDO9A68/1142">TS</a>]

00:19:04   sort of mixed reviews those MacBook Pros [<a href="https://overcast.fm/+B7NDO9A68/1144">TS</a>]

00:19:06   got it doesn't seem like it's had an [<a href="https://overcast.fm/+B7NDO9A68/1146">TS</a>]

00:19:07   adverse effect on sales seems like the [<a href="https://overcast.fm/+B7NDO9A68/1147">TS</a>]

00:19:09   opposite that they're actually proving [<a href="https://overcast.fm/+B7NDO9A68/1149">TS</a>]

00:19:10   to be pretty popular because they've [<a href="https://overcast.fm/+B7NDO9A68/1150">TS</a>]

00:19:12   driven the revenue per unit up but with [<a href="https://overcast.fm/+B7NDO9A68/1152">TS</a>]

00:19:17   the iPad with them saying and again you [<a href="https://overcast.fm/+B7NDO9A68/1157">TS</a>]

00:19:19   know it those those analyst calls are [<a href="https://overcast.fm/+B7NDO9A68/1159">TS</a>]

00:19:22   you know they can't lie on them or else [<a href="https://overcast.fm/+B7NDO9A68/1162">TS</a>]

00:19:25   they're committing securities fraud like [<a href="https://overcast.fm/+B7NDO9A68/1165">TS</a>]

00:19:27   they're very very careful I mean you [<a href="https://overcast.fm/+B7NDO9A68/1167">TS</a>]

00:19:29   know because you got you read the [<a href="https://overcast.fm/+B7NDO9A68/1169">TS</a>]

00:19:30   transcript and read every word I mean [<a href="https://overcast.fm/+B7NDO9A68/1170">TS</a>]

00:19:32   it's not loosey-goosey talk no and they [<a href="https://overcast.fm/+B7NDO9A68/1172">TS</a>]

00:19:35   are well prepared they have every fact [<a href="https://overcast.fm/+B7NDO9A68/1175">TS</a>]

00:19:37   in front of them before they get on that [<a href="https://overcast.fm/+B7NDO9A68/1177">TS</a>]

00:19:38   microphone right so if they say I mean [<a href="https://overcast.fm/+B7NDO9A68/1178">TS</a>]

00:19:42   again they don't they you know in the [<a href="https://overcast.fm/+B7NDO9A68/1182">TS</a>]

00:19:45   actual PDF data document for the [<a href="https://overcast.fm/+B7NDO9A68/1185">TS</a>]

00:19:47   quarterly numbers they they give you [<a href="https://overcast.fm/+B7NDO9A68/1187">TS</a>]

00:19:50   units per product line like just for [<a href="https://overcast.fm/+B7NDO9A68/1190">TS</a>]

00:19:53   iPad and their revenue for the product [<a href="https://overcast.fm/+B7NDO9A68/1193">TS</a>]

00:19:55   line and that's it and so the [<a href="https://overcast.fm/+B7NDO9A68/1195">TS</a>]

00:19:56   they don't break down in the old days [<a href="https://overcast.fm/+B7NDO9A68/1196">TS</a>]

00:19:58   like ten years ago they used to break [<a href="https://overcast.fm/+B7NDO9A68/1198">TS</a>]

00:20:00   down like for example Mac sales by [<a href="https://overcast.fm/+B7NDO9A68/1200">TS</a>]

00:20:02   desktop and notebook but they don't have [<a href="https://overcast.fm/+B7NDO9A68/1202">TS</a>]

00:20:05   any breakdown like that for iPads like [<a href="https://overcast.fm/+B7NDO9A68/1205">TS</a>]

00:20:06   between big and small but if they say on [<a href="https://overcast.fm/+B7NDO9A68/1206">TS</a>]

00:20:08   the call the big ones are up it but they [<a href="https://overcast.fm/+B7NDO9A68/1208">TS</a>]

00:20:11   must be up all right like it's either [<a href="https://overcast.fm/+B7NDO9A68/1211">TS</a>]

00:20:13   that or they're committing securities [<a href="https://overcast.fm/+B7NDO9A68/1213">TS</a>]

00:20:14   fraud but given that that everything was [<a href="https://overcast.fm/+B7NDO9A68/1214">TS</a>]

00:20:17   still down that must mean that iPad Mini [<a href="https://overcast.fm/+B7NDO9A68/1217">TS</a>]

00:20:19   sales have just dropped off the face of [<a href="https://overcast.fm/+B7NDO9A68/1219">TS</a>]

00:20:21   the earth which makes sense given the [<a href="https://overcast.fm/+B7NDO9A68/1221">TS</a>]

00:20:22   event of the larger phones and the lack [<a href="https://overcast.fm/+B7NDO9A68/1222">TS</a>]

00:20:25   of updates to the iPad Mini platform [<a href="https://overcast.fm/+B7NDO9A68/1225">TS</a>]

00:20:26   yeah I'd sort of a chicken and egg [<a href="https://overcast.fm/+B7NDO9A68/1226">TS</a>]

00:20:28   question for me is it are they not even [<a href="https://overcast.fm/+B7NDO9A68/1228">TS</a>]

00:20:32   updating the iPad Mini because people [<a href="https://overcast.fm/+B7NDO9A68/1232">TS</a>]

00:20:35   aren't buying the iPad Mini or people [<a href="https://overcast.fm/+B7NDO9A68/1235">TS</a>]

00:20:36   not buying the iPad Mini because they [<a href="https://overcast.fm/+B7NDO9A68/1236">TS</a>]

00:20:38   haven't updated the iPad Mini in a while [<a href="https://overcast.fm/+B7NDO9A68/1238">TS</a>]

00:20:39   this is this is a bit of a tangent but I [<a href="https://overcast.fm/+B7NDO9A68/1239">TS</a>]

00:20:41   went to a mutual friend of ours sort of [<a href="https://overcast.fm/+B7NDO9A68/1241">TS</a>]

00:20:43   potted us about Mac OS server the other [<a href="https://overcast.fm/+B7NDO9A68/1243">TS</a>]

00:20:46   day so I went to pick up a Mac Mini so [<a href="https://overcast.fm/+B7NDO9A68/1246">TS</a>]

00:20:48   that we can write a series of articles [<a href="https://overcast.fm/+B7NDO9A68/1248">TS</a>]

00:20:49   and I more about the benefits of Mac OS [<a href="https://overcast.fm/+B7NDO9A68/1249">TS</a>]

00:20:50   server and I went to the Apple store I [<a href="https://overcast.fm/+B7NDO9A68/1250">TS</a>]

00:20:53   bought it took it home and it was [<a href="https://overcast.fm/+B7NDO9A68/1253">TS</a>]

00:20:55   running L cap much I mean that to me [<a href="https://overcast.fm/+B7NDO9A68/1255">TS</a>]

00:20:59   shows is not a huge turnover rate on Mac [<a href="https://overcast.fm/+B7NDO9A68/1259">TS</a>]

00:21:01   minis we talked about how Mac Mini is a [<a href="https://overcast.fm/+B7NDO9A68/1261">TS</a>]

00:21:03   languishing product it's the same [<a href="https://overcast.fm/+B7NDO9A68/1263">TS</a>]

00:21:04   chicken and the egg problem but that [<a href="https://overcast.fm/+B7NDO9A68/1264">TS</a>]

00:21:05   sort of gave me an indicator about how [<a href="https://overcast.fm/+B7NDO9A68/1265">TS</a>]

00:21:07   few Mac minis might actually be moving [<a href="https://overcast.fm/+B7NDO9A68/1267">TS</a>]

00:21:09   it's pretty telling uh [<a href="https://overcast.fm/+B7NDO9A68/1269">TS</a>]

00:21:18   so trying ELQ be funny if it opened it [<a href="https://overcast.fm/+B7NDO9A68/1278">TS</a>]

00:21:23   up and it was running like tiger or [<a href="https://overcast.fm/+B7NDO9A68/1283">TS</a>]

00:21:25   something like oh that'd be great right [<a href="https://overcast.fm/+B7NDO9A68/1285">TS</a>]

00:21:26   sky lady old office telling us it's like [<a href="https://overcast.fm/+B7NDO9A68/1286">TS</a>]

00:21:30   how old is this uh PowerPC ABS uh trying [<a href="https://overcast.fm/+B7NDO9A68/1290">TS</a>]

00:21:36   to think anything else from the [<a href="https://overcast.fm/+B7NDO9A68/1296">TS</a>]

00:21:37   quarterly results services are way up [<a href="https://overcast.fm/+B7NDO9A68/1297">TS</a>]

00:21:40   which is as is predicted I mean they've [<a href="https://overcast.fm/+B7NDO9A68/1300">TS</a>]

00:21:43   been saying this for a while that hey [<a href="https://overcast.fm/+B7NDO9A68/1303">TS</a>]

00:21:45   we're you know we're hell-bent on [<a href="https://overcast.fm/+B7NDO9A68/1305">TS</a>]

00:21:47   services and it's showing in the results [<a href="https://overcast.fm/+B7NDO9A68/1307">TS</a>]

00:21:52   and it's repeatable revenue from the [<a href="https://overcast.fm/+B7NDO9A68/1312">TS</a>]

00:21:53   same customer base though it's sort of [<a href="https://overcast.fm/+B7NDO9A68/1313">TS</a>]

00:21:55   the revenue that Wall Street likes [<a href="https://overcast.fm/+B7NDO9A68/1315">TS</a>]

00:21:56   because you like we saw in China you [<a href="https://overcast.fm/+B7NDO9A68/1316">TS</a>]

00:21:58   can't guarantee someone's going to buy [<a href="https://overcast.fm/+B7NDO9A68/1318">TS</a>]

00:21:59   the next iPhone but are they're paying [<a href="https://overcast.fm/+B7NDO9A68/1319">TS</a>]

00:22:00   you subscription revenue you have a [<a href="https://overcast.fm/+B7NDO9A68/1320">TS</a>]

00:22:02   certain amount of period you can look [<a href="https://overcast.fm/+B7NDO9A68/1322">TS</a>]

00:22:03   forward to that revenue well and I think [<a href="https://overcast.fm/+B7NDO9A68/1323">TS</a>]

00:22:05   I think the other thing that and it ties [<a href="https://overcast.fm/+B7NDO9A68/1325">TS</a>]

00:22:07   into by arguing [<a href="https://overcast.fm/+B7NDO9A68/1327">TS</a>]

00:22:09   on the software being more important [<a href="https://overcast.fm/+B7NDO9A68/1329">TS</a>]

00:22:10   than the hardware in terms of not in any [<a href="https://overcast.fm/+B7NDO9A68/1330">TS</a>]

00:22:14   particular quarter but in the long run [<a href="https://overcast.fm/+B7NDO9A68/1334">TS</a>]

00:22:16   of having a loyal customer base that [<a href="https://overcast.fm/+B7NDO9A68/1336">TS</a>]

00:22:19   when they go to replace their blank [<a href="https://overcast.fm/+B7NDO9A68/1339">TS</a>]

00:22:21   whether it's their watch or whether it's [<a href="https://overcast.fm/+B7NDO9A68/1341">TS</a>]

00:22:23   their phone or whether it's their laptop [<a href="https://overcast.fm/+B7NDO9A68/1343">TS</a>]

00:22:25   if they've already got an Apple one [<a href="https://overcast.fm/+B7NDO9A68/1345">TS</a>]

00:22:27   they're going to buy another Apple one [<a href="https://overcast.fm/+B7NDO9A68/1347">TS</a>]

00:22:29   yeah and to have the services revenue is [<a href="https://overcast.fm/+B7NDO9A68/1349">TS</a>]

00:22:34   the sign that they're creating new ways [<a href="https://overcast.fm/+B7NDO9A68/1354">TS</a>]

00:22:36   that make more stickiness in that regard [<a href="https://overcast.fm/+B7NDO9A68/1356">TS</a>]

00:22:39   yeah I mean it's good in both directions [<a href="https://overcast.fm/+B7NDO9A68/1359">TS</a>]

00:22:41   too and I think they've even said this [<a href="https://overcast.fm/+B7NDO9A68/1361">TS</a>]

00:22:42   on the call is that you not in these [<a href="https://overcast.fm/+B7NDO9A68/1362">TS</a>]

00:22:44   terms though is that you can either [<a href="https://overcast.fm/+B7NDO9A68/1364">TS</a>]

00:22:45   double your amount of customers or you [<a href="https://overcast.fm/+B7NDO9A68/1365">TS</a>]

00:22:47   can double the amount of revenue you get [<a href="https://overcast.fm/+B7NDO9A68/1367">TS</a>]

00:22:48   from your customers and both of them [<a href="https://overcast.fm/+B7NDO9A68/1368">TS</a>]

00:22:49   result in substantial increases and as [<a href="https://overcast.fm/+B7NDO9A68/1369">TS</a>]

00:22:51   Apple starts to reach those those big [<a href="https://overcast.fm/+B7NDO9A68/1371">TS</a>]

00:22:53   numbers where it's really hard to start [<a href="https://overcast.fm/+B7NDO9A68/1373">TS</a>]

00:22:55   opening up new iPhone markets you've got [<a href="https://overcast.fm/+B7NDO9A68/1375">TS</a>]

00:22:56   Verizon you've got international [<a href="https://overcast.fm/+B7NDO9A68/1376">TS</a>]

00:22:57   carriers you've got China Mobile getting [<a href="https://overcast.fm/+B7NDO9A68/1377">TS</a>]

00:22:59   people on to higher revenue streams with [<a href="https://overcast.fm/+B7NDO9A68/1379">TS</a>]

00:23:01   things like subscription services just [<a href="https://overcast.fm/+B7NDO9A68/1381">TS</a>]

00:23:02   creates more value from each customer [<a href="https://overcast.fm/+B7NDO9A68/1382">TS</a>]

00:23:04   all right and I think it's important too [<a href="https://overcast.fm/+B7NDO9A68/1384">TS</a>]

00:23:06   because Apple is if Apple is Apple [<a href="https://overcast.fm/+B7NDO9A68/1386">TS</a>]

00:23:09   they're never going to they're never [<a href="https://overcast.fm/+B7NDO9A68/1389">TS</a>]

00:23:12   going to have market share like monopoly [<a href="https://overcast.fm/+B7NDO9A68/1392">TS</a>]

00:23:14   market share of these products because [<a href="https://overcast.fm/+B7NDO9A68/1394">TS</a>]

00:23:16   they're just they just does it's just [<a href="https://overcast.fm/+B7NDO9A68/1396">TS</a>]

00:23:18   not what Apple does is make products [<a href="https://overcast.fm/+B7NDO9A68/1398">TS</a>]

00:23:19   that are so low-priced [<a href="https://overcast.fm/+B7NDO9A68/1399">TS</a>]

00:23:22   as to you know take over the commodity [<a href="https://overcast.fm/+B7NDO9A68/1402">TS</a>]

00:23:25   level market I mean it just it wouldn't [<a href="https://overcast.fm/+B7NDO9A68/1405">TS</a>]

00:23:27   an Apple that tried to do that would no [<a href="https://overcast.fm/+B7NDO9A68/1407">TS</a>]

00:23:29   longer be recognizable as the Apple we [<a href="https://overcast.fm/+B7NDO9A68/1409">TS</a>]

00:23:31   know there's certain markets they just [<a href="https://overcast.fm/+B7NDO9A68/1411">TS</a>]

00:23:33   choose not to compete in right and you [<a href="https://overcast.fm/+B7NDO9A68/1413">TS</a>]

00:23:35   know it's you know whatever percentage [<a href="https://overcast.fm/+B7NDO9A68/1415">TS</a>]

00:23:37   of the PC market they have four five six [<a href="https://overcast.fm/+B7NDO9A68/1417">TS</a>]

00:23:40   10% whatever you want to call it you [<a href="https://overcast.fm/+B7NDO9A68/1420">TS</a>]

00:23:42   know their market of the phone you know [<a href="https://overcast.fm/+B7NDO9A68/1422">TS</a>]

00:23:45   is higher than significantly higher than [<a href="https://overcast.fm/+B7NDO9A68/1425">TS</a>]

00:23:47   that but it still is a minority and not [<a href="https://overcast.fm/+B7NDO9A68/1427">TS</a>]

00:23:50   even close to 50% it's you know even in [<a href="https://overcast.fm/+B7NDO9A68/1430">TS</a>]

00:23:53   the most popular iPhone countries it's [<a href="https://overcast.fm/+B7NDO9A68/1433">TS</a>]

00:23:55   you know 20% something like that is [<a href="https://overcast.fm/+B7NDO9A68/1435">TS</a>]

00:23:57   where we see the differential between [<a href="https://overcast.fm/+B7NDO9A68/1437">TS</a>]

00:23:59   the market share and their profit share [<a href="https://overcast.fm/+B7NDO9A68/1439">TS</a>]

00:24:00   right and you know being able to get [<a href="https://overcast.fm/+B7NDO9A68/1440">TS</a>]

00:24:02   more money out of the existing customers [<a href="https://overcast.fm/+B7NDO9A68/1442">TS</a>]

00:24:04   is a path to growth that is it lets them [<a href="https://overcast.fm/+B7NDO9A68/1444">TS</a>]

00:24:08   still be Apple there was one other thing [<a href="https://overcast.fm/+B7NDO9A68/1448">TS</a>]

00:24:10   that I thought was really interesting [<a href="https://overcast.fm/+B7NDO9A68/1450">TS</a>]

00:24:11   and that's when he was talking about [<a href="https://overcast.fm/+B7NDO9A68/1451">TS</a>]

00:24:12   Apple watch and they still won't give [<a href="https://overcast.fm/+B7NDO9A68/1452">TS</a>]

00:24:14   numbers they did the Amazon like thing [<a href="https://overcast.fm/+B7NDO9A68/1454">TS</a>]

00:24:15   where they said we had almost twice the [<a href="https://overcast.fm/+B7NDO9A68/1455">TS</a>]

00:24:17   amount of sales as last year so X was [<a href="https://overcast.fm/+B7NDO9A68/1457">TS</a>]

00:24:19   last year this was 2x but then Tim Cook [<a href="https://overcast.fm/+B7NDO9A68/1459">TS</a>]

00:24:21   said that if you take Apple watch [<a href="https://overcast.fm/+B7NDO9A68/1461">TS</a>]

00:24:22   you combine it with air pods and with [<a href="https://overcast.fm/+B7NDO9A68/1462">TS</a>]

00:24:24   beats although it wasn't specific which [<a href="https://overcast.fm/+B7NDO9A68/1464">TS</a>]

00:24:26   beats products just two w one or all of [<a href="https://overcast.fm/+B7NDO9A68/1466">TS</a>]

00:24:27   them that might be halogen 500 company [<a href="https://overcast.fm/+B7NDO9A68/1467">TS</a>]

00:24:30   yeah my guess is this there's a large [<a href="https://overcast.fm/+B7NDO9A68/1470">TS</a>]

00:24:31   amount of beats money in there it makes [<a href="https://overcast.fm/+B7NDO9A68/1471">TS</a>]

00:24:33   a fortune 500 company yeah yeah well [<a href="https://overcast.fm/+B7NDO9A68/1473">TS</a>]

00:24:39   let's take a break and we'll come back [<a href="https://overcast.fm/+B7NDO9A68/1479">TS</a>]

00:24:40   to that cuz I have some comments on them [<a href="https://overcast.fm/+B7NDO9A68/1480">TS</a>]

00:24:42   the watch but let me take a break and [<a href="https://overcast.fm/+B7NDO9A68/1482">TS</a>]

00:24:46   thank our first sponsor it's a good [<a href="https://overcast.fm/+B7NDO9A68/1486">TS</a>]

00:24:48   friend of ours you know [<a href="https://overcast.fm/+B7NDO9A68/1488">TS</a>]

00:24:50   Squarespace Squarespace is the place to [<a href="https://overcast.fm/+B7NDO9A68/1490">TS</a>]

00:24:54   go if you need to make a new website I [<a href="https://overcast.fm/+B7NDO9A68/1494">TS</a>]

00:24:56   say this all the time they sponsored the [<a href="https://overcast.fm/+B7NDO9A68/1496">TS</a>]

00:24:58   show for a long time I'm telling you [<a href="https://overcast.fm/+B7NDO9A68/1498">TS</a>]

00:25:01   right now next time you have an idea for [<a href="https://overcast.fm/+B7NDO9A68/1501">TS</a>]

00:25:02   a website any kind of website any [<a href="https://overcast.fm/+B7NDO9A68/1502">TS</a>]

00:25:05   project that needs a website a podcast a [<a href="https://overcast.fm/+B7NDO9A68/1505">TS</a>]

00:25:07   store try it at Squarespace first you [<a href="https://overcast.fm/+B7NDO9A68/1507">TS</a>]

00:25:11   will be if you haven't recently or never [<a href="https://overcast.fm/+B7NDO9A68/1511">TS</a>]

00:25:14   have you will be surprised at how easy [<a href="https://overcast.fm/+B7NDO9A68/1514">TS</a>]

00:25:16   and flexible Squarespace is to create a [<a href="https://overcast.fm/+B7NDO9A68/1516">TS</a>]

00:25:18   website how non totally non-technical [<a href="https://overcast.fm/+B7NDO9A68/1518">TS</a>]

00:25:21   you have to be you just do it right [<a href="https://overcast.fm/+B7NDO9A68/1521">TS</a>]

00:25:24   there in the website you see the website [<a href="https://overcast.fm/+B7NDO9A68/1524">TS</a>]

00:25:26   you pick from a template it looks like [<a href="https://overcast.fm/+B7NDO9A68/1526">TS</a>]

00:25:29   it you see it right there on your screen [<a href="https://overcast.fm/+B7NDO9A68/1529">TS</a>]

00:25:30   and then if you want to move elements [<a href="https://overcast.fm/+B7NDO9A68/1530">TS</a>]

00:25:32   around you just drag them around if you [<a href="https://overcast.fm/+B7NDO9A68/1532">TS</a>]

00:25:35   are technically savvy enough to want to [<a href="https://overcast.fm/+B7NDO9A68/1535">TS</a>]

00:25:37   put your own JavaScript in or do some [<a href="https://overcast.fm/+B7NDO9A68/1537">TS</a>]

00:25:39   modify the CSS or something like that [<a href="https://overcast.fm/+B7NDO9A68/1539">TS</a>]

00:25:41   you can do it you would be surprised [<a href="https://overcast.fm/+B7NDO9A68/1541">TS</a>]

00:25:44   here's the other thing too because part [<a href="https://overcast.fm/+B7NDO9A68/1544">TS</a>]

00:25:46   of the easiness of using Squarespace is [<a href="https://overcast.fm/+B7NDO9A68/1546">TS</a>]

00:25:47   this ability to pick templates and they [<a href="https://overcast.fm/+B7NDO9A68/1547">TS</a>]

00:25:49   have so many of them from different [<a href="https://overcast.fm/+B7NDO9A68/1549">TS</a>]

00:25:50   types of sites and have a [<a href="https://overcast.fm/+B7NDO9A68/1550">TS</a>]

00:25:51   professional-looking website but I hear [<a href="https://overcast.fm/+B7NDO9A68/1551">TS</a>]

00:25:54   that if I hear that if I'm listening to [<a href="https://overcast.fm/+B7NDO9A68/1554">TS</a>]

00:25:56   this show and I hear that my thought [<a href="https://overcast.fm/+B7NDO9A68/1556">TS</a>]

00:25:57   turns to well I don't want to have a [<a href="https://overcast.fm/+B7NDO9A68/1557">TS</a>]

00:25:59   cookie cutter site that looks like [<a href="https://overcast.fm/+B7NDO9A68/1559">TS</a>]

00:26:00   everybody else's like say back in the [<a href="https://overcast.fm/+B7NDO9A68/1560">TS</a>]

00:26:03   day when you'd get like a blogspot blog [<a href="https://overcast.fm/+B7NDO9A68/1563">TS</a>]

00:26:06   and you'd know it was a blogspot blog [<a href="https://overcast.fm/+B7NDO9A68/1566">TS</a>]

00:26:08   because they were like two or three [<a href="https://overcast.fm/+B7NDO9A68/1568">TS</a>]

00:26:09   templates to choose from and everybody [<a href="https://overcast.fm/+B7NDO9A68/1569">TS</a>]

00:26:11   had one of those Squarespace has so many [<a href="https://overcast.fm/+B7NDO9A68/1571">TS</a>]

00:26:13   templates to choose from and the [<a href="https://overcast.fm/+B7NDO9A68/1573">TS</a>]

00:26:14   templates they have you can modify them [<a href="https://overcast.fm/+B7NDO9A68/1574">TS</a>]

00:26:16   so easily to customize them to your own [<a href="https://overcast.fm/+B7NDO9A68/1576">TS</a>]

00:26:18   brand that you don't even know when [<a href="https://overcast.fm/+B7NDO9A68/1578">TS</a>]

00:26:20   you're on a Squarespace site it's [<a href="https://overcast.fm/+B7NDO9A68/1580">TS</a>]

00:26:21   unbelievable to me how many sites when [<a href="https://overcast.fm/+B7NDO9A68/1581">TS</a>]

00:26:23   you start poking around and looking in [<a href="https://overcast.fm/+B7NDO9A68/1583">TS</a>]

00:26:25   the source code and you see that it's [<a href="https://overcast.fm/+B7NDO9A68/1585">TS</a>]

00:26:26   Squarespace site you're like wow I never [<a href="https://overcast.fm/+B7NDO9A68/1586">TS</a>]

00:26:28   would have guessed that because it looks [<a href="https://overcast.fm/+B7NDO9A68/1588">TS</a>]

00:26:29   so uniquely branded to this restaurant [<a href="https://overcast.fm/+B7NDO9A68/1589">TS</a>]

00:26:33   or a clothing company or whatever it is [<a href="https://overcast.fm/+B7NDO9A68/1593">TS</a>]

00:26:36   you're trying to make so next time you [<a href="https://overcast.fm/+B7NDO9A68/1596">TS</a>]

00:26:39   make a website build it with Squarespace [<a href="https://overcast.fm/+B7NDO9A68/1599">TS</a>]

00:26:41   and use the code Gruber my last name and [<a href="https://overcast.fm/+B7NDO9A68/1601">TS</a>]

00:26:44   when you pay you will save 10% off your [<a href="https://overcast.fm/+B7NDO9A68/1604">TS</a>]

00:26:48   first order remember that next time you [<a href="https://overcast.fm/+B7NDO9A68/1608">TS</a>]

00:26:49   need to make a website so I I sometimes [<a href="https://overcast.fm/+B7NDO9A68/1609">TS</a>]

00:26:54   I worry that I repeat myself too often [<a href="https://overcast.fm/+B7NDO9A68/1614">TS</a>]

00:26:56   Renae that I've got like three or four [<a href="https://overcast.fm/+B7NDO9A68/1616">TS</a>]

00:26:59   columns and I just can't keep writing [<a href="https://overcast.fm/+B7NDO9A68/1619">TS</a>]

00:27:00   them all over and over again but the one [<a href="https://overcast.fm/+B7NDO9A68/1620">TS</a>]

00:27:03   I just wrote a couple weeks ago was some [<a href="https://overcast.fm/+B7NDO9A68/1623">TS</a>]

00:27:06   I forget the guys name but somebody [<a href="https://overcast.fm/+B7NDO9A68/1626">TS</a>]

00:27:07   wrote a column that the Apple watch [<a href="https://overcast.fm/+B7NDO9A68/1627">TS</a>]

00:27:09   hasn't changed Apple it hasn't done [<a href="https://overcast.fm/+B7NDO9A68/1629">TS</a>]

00:27:11   anything for Apple at all and I think if [<a href="https://overcast.fm/+B7NDO9A68/1631">TS</a>]

00:27:15   you read between the lines of his [<a href="https://overcast.fm/+B7NDO9A68/1635">TS</a>]

00:27:16   argument it's that it is more or less [<a href="https://overcast.fm/+B7NDO9A68/1636">TS</a>]

00:27:18   that it the I Apple watch is nowhere [<a href="https://overcast.fm/+B7NDO9A68/1638">TS</a>]

00:27:21   near I phone size product and probably [<a href="https://overcast.fm/+B7NDO9A68/1641">TS</a>]

00:27:24   never will be and therefore it's it's [<a href="https://overcast.fm/+B7NDO9A68/1644">TS</a>]

00:27:26   meaningless to Apple or close to [<a href="https://overcast.fm/+B7NDO9A68/1646">TS</a>]

00:27:28   meaningless and I just think that's such [<a href="https://overcast.fm/+B7NDO9A68/1648">TS</a>]

00:27:32   a wrong way to look at it it's like [<a href="https://overcast.fm/+B7NDO9A68/1652">TS</a>]

00:27:34   there's there really might there might [<a href="https://overcast.fm/+B7NDO9A68/1654">TS</a>]

00:27:36   never be another iPhone size product in [<a href="https://overcast.fm/+B7NDO9A68/1656">TS</a>]

00:27:38   any industry let alone Apple like Apple [<a href="https://overcast.fm/+B7NDO9A68/1658">TS</a>]

00:27:40   may not ever have an iPhone size hit it [<a href="https://overcast.fm/+B7NDO9A68/1660">TS</a>]

00:27:43   may well be that no other company has an [<a href="https://overcast.fm/+B7NDO9A68/1663">TS</a>]

00:27:45   iPhone size hit in terms of just how [<a href="https://overcast.fm/+B7NDO9A68/1665">TS</a>]

00:27:48   much money and how many people around [<a href="https://overcast.fm/+B7NDO9A68/1668">TS</a>]

00:27:50   the world the market size is and so I [<a href="https://overcast.fm/+B7NDO9A68/1670">TS</a>]

00:27:54   ain't judged by that nothing Apple ever [<a href="https://overcast.fm/+B7NDO9A68/1674">TS</a>]

00:27:57   does will succeed by that merit and I [<a href="https://overcast.fm/+B7NDO9A68/1677">TS</a>]

00:28:00   think if Apple internally took that [<a href="https://overcast.fm/+B7NDO9A68/1680">TS</a>]

00:28:02   mindset it would paralyze the company [<a href="https://overcast.fm/+B7NDO9A68/1682">TS</a>]

00:28:03   yeah yeah I mean i phone creates more [<a href="https://overcast.fm/+B7NDO9A68/1683">TS</a>]

00:28:07   profit than companies that have [<a href="https://overcast.fm/+B7NDO9A68/1687">TS</a>]

00:28:08   oligopoly control over scarce fossil [<a href="https://overcast.fm/+B7NDO9A68/1688">TS</a>]

00:28:10   fuel resources and people forget that [<a href="https://overcast.fm/+B7NDO9A68/1690">TS</a>]

00:28:12   perspective and they create this false [<a href="https://overcast.fm/+B7NDO9A68/1692">TS</a>]

00:28:14   equivalency where everything for Apple [<a href="https://overcast.fm/+B7NDO9A68/1694">TS</a>]

00:28:16   has to be measured by the success of [<a href="https://overcast.fm/+B7NDO9A68/1696">TS</a>]

00:28:18   iPhone and then everything is seemed to [<a href="https://overcast.fm/+B7NDO9A68/1698">TS</a>]

00:28:19   be lacking where for other companies you [<a href="https://overcast.fm/+B7NDO9A68/1699">TS</a>]

00:28:21   could sell three surface books and it's [<a href="https://overcast.fm/+B7NDO9A68/1701">TS</a>]

00:28:23   a rousing success you get 19 articles [<a href="https://overcast.fm/+B7NDO9A68/1703">TS</a>]

00:28:25   out of that when we saw that I think I [<a href="https://overcast.fm/+B7NDO9A68/1705">TS</a>]

00:28:27   forget if it was Neil Seibert or Ben [<a href="https://overcast.fm/+B7NDO9A68/1707">TS</a>]

00:28:29   Benedict Evans who tweeted that based on [<a href="https://overcast.fm/+B7NDO9A68/1709">TS</a>]

00:28:32   their metrics Apple watch vastly outsold [<a href="https://overcast.fm/+B7NDO9A68/1712">TS</a>]

00:28:35   by it was a factor of two or three [<a href="https://overcast.fm/+B7NDO9A68/1715">TS</a>]

00:28:37   Amazon's Alexa echo product and yet [<a href="https://overcast.fm/+B7NDO9A68/1717">TS</a>]

00:28:41   people were telling how great and [<a href="https://overcast.fm/+B7NDO9A68/1721">TS</a>]

00:28:42   transformative echo was and what a [<a href="https://overcast.fm/+B7NDO9A68/1722">TS</a>]

00:28:44   dismal failure Apple watch was and it [<a href="https://overcast.fm/+B7NDO9A68/1724">TS</a>]

00:28:45   was [<a href="https://overcast.fm/+B7NDO9A68/1725">TS</a>]

00:28:46   lutely out of whack with anything [<a href="https://overcast.fm/+B7NDO9A68/1726">TS</a>]

00:28:47   assembling any resemblance to facts [<a href="https://overcast.fm/+B7NDO9A68/1727">TS</a>]

00:28:49   right it's it's graded on such a bizarre [<a href="https://overcast.fm/+B7NDO9A68/1729">TS</a>]

00:28:52   curve and it's a perfect example because [<a href="https://overcast.fm/+B7NDO9A68/1732">TS</a>]

00:28:54   Alexa like every other Amazon product [<a href="https://overcast.fm/+B7NDO9A68/1734">TS</a>]

00:28:59   the echo doesn't get numbers reported [<a href="https://overcast.fm/+B7NDO9A68/1739">TS</a>]

00:29:01   and Apple watch gets a Bezos curve of [<a href="https://overcast.fm/+B7NDO9A68/1741">TS</a>]

00:29:04   twice as much as ever [<a href="https://overcast.fm/+B7NDO9A68/1744">TS</a>]

00:29:07   yeah this games really important [<a href="https://overcast.fm/+B7NDO9A68/1747">TS</a>]

00:29:09   technology you can kind of at least with [<a href="https://overcast.fm/+B7NDO9A68/1749">TS</a>]

00:29:11   Apple watch it's in that other category [<a href="https://overcast.fm/+B7NDO9A68/1751">TS</a>]

00:29:13   and you can there is a revenue number [<a href="https://overcast.fm/+B7NDO9A68/1753">TS</a>]

00:29:15   for the you know the it's like the [<a href="https://overcast.fm/+B7NDO9A68/1755">TS</a>]

00:29:18   headphones and beats and Apple TV and [<a href="https://overcast.fm/+B7NDO9A68/1758">TS</a>]

00:29:26   Apple watch yeah [<a href="https://overcast.fm/+B7NDO9A68/1766">TS</a>]

00:29:28   and given a Apple TV is almost certainly [<a href="https://overcast.fm/+B7NDO9A68/1768">TS</a>]

00:29:33   pretty static that Gator hasn't been an [<a href="https://overcast.fm/+B7NDO9A68/1773">TS</a>]

00:29:35   update there hasn't been a big [<a href="https://overcast.fm/+B7NDO9A68/1775">TS</a>]

00:29:37   promotional push there hasn't been a big [<a href="https://overcast.fm/+B7NDO9A68/1777">TS</a>]

00:29:38   change you know since the fall 2015 when [<a href="https://overcast.fm/+B7NDO9A68/1778">TS</a>]

00:29:41   the current Apple Apple TV came out so [<a href="https://overcast.fm/+B7NDO9A68/1781">TS</a>]

00:29:44   you know I it's pretty reasonable to [<a href="https://overcast.fm/+B7NDO9A68/1784">TS</a>]

00:29:46   assume Apple TV is flat at best earpods [<a href="https://overcast.fm/+B7NDO9A68/1786">TS</a>]

00:29:50   is a little hard to gauge for this [<a href="https://overcast.fm/+B7NDO9A68/1790">TS</a>]

00:29:51   quarter because they're obviously [<a href="https://overcast.fm/+B7NDO9A68/1791">TS</a>]

00:29:52   popular enough that they're backordered [<a href="https://overcast.fm/+B7NDO9A68/1792">TS</a>]

00:29:55   but there's something strange yeah it's [<a href="https://overcast.fm/+B7NDO9A68/1795">TS</a>]

00:29:56   hard to connect just how constrained [<a href="https://overcast.fm/+B7NDO9A68/1796">TS</a>]

00:30:00   they are and I think you pointed out [<a href="https://overcast.fm/+B7NDO9A68/1800">TS</a>]

00:30:02   that they're not sold at a huge margin [<a href="https://overcast.fm/+B7NDO9A68/1802">TS</a>]

00:30:04   there right sold as cheaply as possible [<a href="https://overcast.fm/+B7NDO9A68/1804">TS</a>]

00:30:06   well the revenue number though might be [<a href="https://overcast.fm/+B7NDO9A68/1806">TS</a>]

00:30:08   big because they don't you know they're [<a href="https://overcast.fm/+B7NDO9A68/1808">TS</a>]

00:30:09   not going to break that down by profit [<a href="https://overcast.fm/+B7NDO9A68/1809">TS</a>]

00:30:10   but I have reason to believe that [<a href="https://overcast.fm/+B7NDO9A68/1810">TS</a>]

00:30:12   they're theirs they're not a big [<a href="https://overcast.fm/+B7NDO9A68/1812">TS</a>]

00:30:13   moneymaker at this point and it makes [<a href="https://overcast.fm/+B7NDO9A68/1813">TS</a>]

00:30:16   sense that obviously it must be hard to [<a href="https://overcast.fm/+B7NDO9A68/1816">TS</a>]

00:30:18   make because the you know that's four [<a href="https://overcast.fm/+B7NDO9A68/1818">TS</a>]

00:30:20   months in and there's still six weeks [<a href="https://overcast.fm/+B7NDO9A68/1820">TS</a>]

00:30:21   out if you go to order them as an aside [<a href="https://overcast.fm/+B7NDO9A68/1821">TS</a>]

00:30:24   on that for anybody looking to buy our [<a href="https://overcast.fm/+B7NDO9A68/1824">TS</a>]

00:30:26   pods I've every wrote about that on [<a href="https://overcast.fm/+B7NDO9A68/1826">TS</a>]

00:30:28   during fireball a couple times recently [<a href="https://overcast.fm/+B7NDO9A68/1828">TS</a>]

00:30:30   and a couple people have written to me [<a href="https://overcast.fm/+B7NDO9A68/1830">TS</a>]

00:30:31   and said that they scored earpods [<a href="https://overcast.fm/+B7NDO9A68/1831">TS</a>]

00:30:35   it on the fly recently from like 18 t [<a href="https://overcast.fm/+B7NDO9A68/1835">TS</a>]

00:30:40   stores they're like Verizon stores that [<a href="https://overcast.fm/+B7NDO9A68/1840">TS</a>]

00:30:43   there's they're they're showing up if [<a href="https://overcast.fm/+B7NDO9A68/1843">TS</a>]

00:30:45   you're you know if you really want them [<a href="https://overcast.fm/+B7NDO9A68/1845">TS</a>]

00:30:47   and you don't want to wait six weeks [<a href="https://overcast.fm/+B7NDO9A68/1847">TS</a>]

00:30:48   try-try stores like AT&T and Best Buy [<a href="https://overcast.fm/+B7NDO9A68/1848">TS</a>]

00:30:50   and stuff like that and you might just [<a href="https://overcast.fm/+B7NDO9A68/1850">TS</a>]

00:30:52   get lucky and get them before you would [<a href="https://overcast.fm/+B7NDO9A68/1852">TS</a>]

00:30:54   if you place an order at Apple comm so [<a href="https://overcast.fm/+B7NDO9A68/1854">TS</a>]

00:30:56   that's my my tip for anybody out there [<a href="https://overcast.fm/+B7NDO9A68/1856">TS</a>]

00:30:57   looking for airport [<a href="https://overcast.fm/+B7NDO9A68/1857">TS</a>]

00:30:59   but you know I I think it but the [<a href="https://overcast.fm/+B7NDO9A68/1859">TS</a>]

00:31:01   numbers from those that Apple reported [<a href="https://overcast.fm/+B7NDO9A68/1861">TS</a>]

00:31:03   another backup you know the idea that [<a href="https://overcast.fm/+B7NDO9A68/1863">TS</a>]

00:31:05   Apple watch is selling pretty well and [<a href="https://overcast.fm/+B7NDO9A68/1865">TS</a>]

00:31:08   personally I mean this is obviously very [<a href="https://overcast.fm/+B7NDO9A68/1868">TS</a>]

00:31:10   unscientific but personally I see more I [<a href="https://overcast.fm/+B7NDO9A68/1870">TS</a>]

00:31:15   see more and more Apple watches on real [<a href="https://overcast.fm/+B7NDO9A68/1875">TS</a>]

00:31:16   people out in the streets than ever [<a href="https://overcast.fm/+B7NDO9A68/1876">TS</a>]

00:31:18   before I see a lot an awful lot of them [<a href="https://overcast.fm/+B7NDO9A68/1878">TS</a>]

00:31:20   I went to the deli the other day just to [<a href="https://overcast.fm/+B7NDO9A68/1880">TS</a>]

00:31:23   order a Montreal smoked meat sandwich [<a href="https://overcast.fm/+B7NDO9A68/1883">TS</a>]

00:31:24   and the waiter was wearing an Apple [<a href="https://overcast.fm/+B7NDO9A68/1884">TS</a>]

00:31:26   watch and I asked him highlight and he [<a href="https://overcast.fm/+B7NDO9A68/1886">TS</a>]

00:31:27   said best thing in the world well I'll [<a href="https://overcast.fm/+B7NDO9A68/1887">TS</a>]

00:31:28   have our phones with us when we work but [<a href="https://overcast.fm/+B7NDO9A68/1888">TS</a>]

00:31:30   I can still check my text messages on my [<a href="https://overcast.fm/+B7NDO9A68/1890">TS</a>]

00:31:31   Apple watch now there's a big [<a href="https://overcast.fm/+B7NDO9A68/1891">TS</a>]

00:31:34   construction project across the street [<a href="https://overcast.fm/+B7NDO9A68/1894">TS</a>]

00:31:36   from from my house and I just I noticed [<a href="https://overcast.fm/+B7NDO9A68/1896">TS</a>]

00:31:39   the other day that the guy who controls [<a href="https://overcast.fm/+B7NDO9A68/1899">TS</a>]

00:31:41   the crane is wearing an Apple watch and [<a href="https://overcast.fm/+B7NDO9A68/1901">TS</a>]

00:31:45   I thought that you know it might be the [<a href="https://overcast.fm/+B7NDO9A68/1905">TS</a>]

00:31:46   same that that might be the exact reason [<a href="https://overcast.fm/+B7NDO9A68/1906">TS</a>]

00:31:49   for that is you know that he you know [<a href="https://overcast.fm/+B7NDO9A68/1909">TS</a>]

00:31:51   while he's doing this he can't have his [<a href="https://overcast.fm/+B7NDO9A68/1911">TS</a>]

00:31:52   phone out but he if he glances at his [<a href="https://overcast.fm/+B7NDO9A68/1912">TS</a>]

00:31:55   wrist he can see you know text [<a href="https://overcast.fm/+B7NDO9A68/1915">TS</a>]

00:31:56   notifications I don't know but just [<a href="https://overcast.fm/+B7NDO9A68/1916">TS</a>]

00:31:58   seems you know I see him all the time I [<a href="https://overcast.fm/+B7NDO9A68/1918">TS</a>]

00:32:00   see a lawful autumn it backs up daily [<a href="https://overcast.fm/+B7NDO9A68/1920">TS</a>]

00:32:02   and again not like it's as popular as [<a href="https://overcast.fm/+B7NDO9A68/1922">TS</a>]

00:32:03   the iPhone but nothing is really [<a href="https://overcast.fm/+B7NDO9A68/1923">TS</a>]

00:32:06   literally but I sure see him a lot I [<a href="https://overcast.fm/+B7NDO9A68/1926">TS</a>]

00:32:09   really do it does a subset of important [<a href="https://overcast.fm/+B7NDO9A68/1929">TS</a>]

00:32:12   brief tasks for you in a way that saves [<a href="https://overcast.fm/+B7NDO9A68/1932">TS</a>]

00:32:14   you having to go to your iPhone the same [<a href="https://overcast.fm/+B7NDO9A68/1934">TS</a>]

00:32:15   way your iPhone does a subset a really [<a href="https://overcast.fm/+B7NDO9A68/1935">TS</a>]

00:32:17   important task that stays you having to [<a href="https://overcast.fm/+B7NDO9A68/1937">TS</a>]

00:32:18   go to your Mac yeah but why is that [<a href="https://overcast.fm/+B7NDO9A68/1938">TS</a>]

00:32:20   important those are to you while we're [<a href="https://overcast.fm/+B7NDO9A68/1940">TS</a>]

00:32:21   talking about Apple watch we can tie in [<a href="https://overcast.fm/+B7NDO9A68/1941">TS</a>]

00:32:23   the other what story from this week [<a href="https://overcast.fm/+B7NDO9A68/1943">TS</a>]

00:32:24   where Apple Insider discovered that a [<a href="https://overcast.fm/+B7NDO9A68/1944">TS</a>]

00:32:29   couple of big-name apps iPhone apps have [<a href="https://overcast.fm/+B7NDO9A68/1949">TS</a>]

00:32:32   dropped their Apple watch counterparts [<a href="https://overcast.fm/+B7NDO9A68/1952">TS</a>]

00:32:34   was it Amazon eBay and yet the one up to [<a href="https://overcast.fm/+B7NDO9A68/1954">TS</a>]

00:32:38   me was most telling was Google Maps yeah [<a href="https://overcast.fm/+B7NDO9A68/1958">TS</a>]

00:32:41   I have to admit when I first heard this [<a href="https://overcast.fm/+B7NDO9A68/1961">TS</a>]

00:32:42   story my guess and I checked into it but [<a href="https://overcast.fm/+B7NDO9A68/1962">TS</a>]

00:32:44   I couldn't get an answer was that it [<a href="https://overcast.fm/+B7NDO9A68/1964">TS</a>]

00:32:46   happened at the same time they launched [<a href="https://overcast.fm/+B7NDO9A68/1966">TS</a>]

00:32:47   their iMessage app I just thought they [<a href="https://overcast.fm/+B7NDO9A68/1967">TS</a>]

00:32:48   screwed up something in their bundle and [<a href="https://overcast.fm/+B7NDO9A68/1968">TS</a>]

00:32:50   enabled the iMessage app and disabled [<a href="https://overcast.fm/+B7NDO9A68/1970">TS</a>]

00:32:51   the Apple watch app by accident and I [<a href="https://overcast.fm/+B7NDO9A68/1971">TS</a>]

00:32:54   don't know if that's true or they're [<a href="https://overcast.fm/+B7NDO9A68/1974">TS</a>]

00:32:55   going to be updating it for our watch OS [<a href="https://overcast.fm/+B7NDO9A68/1975">TS</a>]

00:32:56   four or whatever but their state their [<a href="https://overcast.fm/+B7NDO9A68/1976">TS</a>]

00:32:57   subsequent statement made it sound like [<a href="https://overcast.fm/+B7NDO9A68/1977">TS</a>]

00:32:59   it was it was returning it was not a [<a href="https://overcast.fm/+B7NDO9A68/1979">TS</a>]

00:33:00   deliberate removal well the but the [<a href="https://overcast.fm/+B7NDO9A68/1980">TS</a>]

00:33:03   telling part is that it it seemingly [<a href="https://overcast.fm/+B7NDO9A68/1983">TS</a>]

00:33:05   happened weeks ago and nobody really [<a href="https://overcast.fm/+B7NDO9A68/1985">TS</a>]

00:33:07   noticed a smartie noticed right away and [<a href="https://overcast.fm/+B7NDO9A68/1987">TS</a>]

00:33:09   she's like what's happening here and [<a href="https://overcast.fm/+B7NDO9A68/1989">TS</a>]

00:33:11   started looking into it but you [<a href="https://overcast.fm/+B7NDO9A68/1991">TS</a>]

00:33:12   wasn't huge story now I just think [<a href="https://overcast.fm/+B7NDO9A68/1992">TS</a>]

00:33:15   though I really do I think and I think [<a href="https://overcast.fm/+B7NDO9A68/1995">TS</a>]

00:33:17   it's you know I think the emphasis that [<a href="https://overcast.fm/+B7NDO9A68/1997">TS</a>]

00:33:19   Apple I think Apple is fully aware of [<a href="https://overcast.fm/+B7NDO9A68/1999">TS</a>]

00:33:21   this based on what they worked on for [<a href="https://overcast.fm/+B7NDO9A68/2001">TS</a>]

00:33:24   iOS 3 and what how they build it that [<a href="https://overcast.fm/+B7NDO9A68/2004">TS</a>]

00:33:29   even with the iPhone it was true that [<a href="https://overcast.fm/+B7NDO9A68/2009">TS</a>]

00:33:32   they'd you know they certainly obviously [<a href="https://overcast.fm/+B7NDO9A68/2012">TS</a>]

00:33:33   at the outset didn't see how much a how [<a href="https://overcast.fm/+B7NDO9A68/2013">TS</a>]

00:33:36   big a deal it would be there be an app [<a href="https://overcast.fm/+B7NDO9A68/2016">TS</a>]

00:33:38   platform they might have had the inkling [<a href="https://overcast.fm/+B7NDO9A68/2018">TS</a>]

00:33:41   but it certainly you know and I think [<a href="https://overcast.fm/+B7NDO9A68/2021">TS</a>]

00:33:43   it's played out in ways that that even [<a href="https://overcast.fm/+B7NDO9A68/2023">TS</a>]

00:33:46   they couldn't foresee I don't think [<a href="https://overcast.fm/+B7NDO9A68/2026">TS</a>]

00:33:48   Apple would have predicted in 2007 that [<a href="https://overcast.fm/+B7NDO9A68/2028">TS</a>]

00:33:50   the iPhone would become the most [<a href="https://overcast.fm/+B7NDO9A68/2030">TS</a>]

00:33:52   important and popular camera in the [<a href="https://overcast.fm/+B7NDO9A68/2032">TS</a>]

00:33:54   world it you know it's you don't know [<a href="https://overcast.fm/+B7NDO9A68/2034">TS</a>]

00:33:57   you know and I feel like they rolled out [<a href="https://overcast.fm/+B7NDO9A68/2037">TS</a>]

00:33:59   the Apple watch and obviously I think [<a href="https://overcast.fm/+B7NDO9A68/2039">TS</a>]

00:34:02   initially thought that apps were going [<a href="https://overcast.fm/+B7NDO9A68/2042">TS</a>]

00:34:04   to be a bigger part of what might make [<a href="https://overcast.fm/+B7NDO9A68/2044">TS</a>]

00:34:06   it popular and in real use in even their [<a href="https://overcast.fm/+B7NDO9A68/2046">TS</a>]

00:34:10   own use like not just surveying users [<a href="https://overcast.fm/+B7NDO9A68/2050">TS</a>]

00:34:12   but I think you know Apple people using [<a href="https://overcast.fm/+B7NDO9A68/2052">TS</a>]

00:34:15   the watch themselves that the health [<a href="https://overcast.fm/+B7NDO9A68/2055">TS</a>]

00:34:17   tracking and the using it as a [<a href="https://overcast.fm/+B7NDO9A68/2057">TS</a>]

00:34:21   notifications input and output device [<a href="https://overcast.fm/+B7NDO9A68/2061">TS</a>]

00:34:25   are far more important than the app [<a href="https://overcast.fm/+B7NDO9A68/2065">TS</a>]

00:34:29   story I think that's absolutely true [<a href="https://overcast.fm/+B7NDO9A68/2069">TS</a>]

00:34:31   it's almost like they over compensated [<a href="https://overcast.fm/+B7NDO9A68/2071">TS</a>]

00:34:33   for the lack of an app store at launch [<a href="https://overcast.fm/+B7NDO9A68/2073">TS</a>]

00:34:34   for iPhone by making sure no matter what [<a href="https://overcast.fm/+B7NDO9A68/2074">TS</a>]

00:34:36   happens or how poorly it performed they [<a href="https://overcast.fm/+B7NDO9A68/2076">TS</a>]

00:34:38   had one available for Apple watch and [<a href="https://overcast.fm/+B7NDO9A68/2078">TS</a>]

00:34:39   almost the the heartbreaking part about [<a href="https://overcast.fm/+B7NDO9A68/2079">TS</a>]

00:34:42   that is if they launched it at the same [<a href="https://overcast.fm/+B7NDO9A68/2082">TS</a>]

00:34:44   time that extensibility was launched and [<a href="https://overcast.fm/+B7NDO9A68/2084">TS</a>]

00:34:46   extensibility was one of the [<a href="https://overcast.fm/+B7NDO9A68/2086">TS</a>]

00:34:47   technologies that allowed them to have [<a href="https://overcast.fm/+B7NDO9A68/2087">TS</a>]

00:34:48   apps on the Apple watch but they at the [<a href="https://overcast.fm/+B7NDO9A68/2088">TS</a>]

00:34:50   same time that like a you've written [<a href="https://overcast.fm/+B7NDO9A68/2090">TS</a>]

00:34:51   this really well like what HTTP what web [<a href="https://overcast.fm/+B7NDO9A68/2091">TS</a>]

00:34:55   services were to websites where they [<a href="https://overcast.fm/+B7NDO9A68/2095">TS</a>]

00:34:57   basically didn't need a website anymore [<a href="https://overcast.fm/+B7NDO9A68/2097">TS</a>]

00:34:58   you could just provide an API extensions [<a href="https://overcast.fm/+B7NDO9A68/2098">TS</a>]

00:35:00   were like that to apps you didn't [<a href="https://overcast.fm/+B7NDO9A68/2100">TS</a>]

00:35:01   necessarily need a binary blob on the [<a href="https://overcast.fm/+B7NDO9A68/2101">TS</a>]

00:35:03   same device you could have features and [<a href="https://overcast.fm/+B7NDO9A68/2103">TS</a>]

00:35:05   functionality that could be on the same [<a href="https://overcast.fm/+B7NDO9A68/2105">TS</a>]

00:35:06   device but what could be projected or [<a href="https://overcast.fm/+B7NDO9A68/2106">TS</a>]

00:35:08   surfaced in many different places in [<a href="https://overcast.fm/+B7NDO9A68/2108">TS</a>]

00:35:10   many different ways and they had that [<a href="https://overcast.fm/+B7NDO9A68/2110">TS</a>]

00:35:12   with Apple watch but instead they sort [<a href="https://overcast.fm/+B7NDO9A68/2112">TS</a>]

00:35:14   of took this mentality of binary blobs [<a href="https://overcast.fm/+B7NDO9A68/2114">TS</a>]

00:35:16   where you had to have an app on a [<a href="https://overcast.fm/+B7NDO9A68/2116">TS</a>]

00:35:17   carousel screen that you could tap with [<a href="https://overcast.fm/+B7NDO9A68/2117">TS</a>]

00:35:18   your finger to launch and we've seen [<a href="https://overcast.fm/+B7NDO9A68/2118">TS</a>]

00:35:20   them move away from that but I think in [<a href="https://overcast.fm/+B7NDO9A68/2120">TS</a>]

00:35:22   hindsight we're going to see that the [<a href="https://overcast.fm/+B7NDO9A68/2122">TS</a>]

00:35:23   app the watch has to be a [<a href="https://overcast.fm/+B7NDO9A68/2123">TS</a>]

00:35:25   function uh so a feature device and not [<a href="https://overcast.fm/+B7NDO9A68/2125">TS</a>]

00:35:28   an app device yeah and I think you know [<a href="https://overcast.fm/+B7NDO9A68/2128">TS</a>]

00:35:31   it and it I played around I don't want [<a href="https://overcast.fm/+B7NDO9A68/2131">TS</a>]

00:35:34   to he's a friend and I appreciate the [<a href="https://overcast.fm/+B7NDO9A68/2134">TS</a>]

00:35:37   feature but Marco Arment has worked on a [<a href="https://overcast.fm/+B7NDO9A68/2137">TS</a>]

00:35:39   much improved watch app for overcast and [<a href="https://overcast.fm/+B7NDO9A68/2139">TS</a>]

00:35:43   I know that he spent an awful lot of [<a href="https://overcast.fm/+B7NDO9A68/2143">TS</a>]

00:35:46   time in the last few months on it and it [<a href="https://overcast.fm/+B7NDO9A68/2146">TS</a>]

00:35:50   shipped recently and then over the [<a href="https://overcast.fm/+B7NDO9A68/2150">TS</a>]

00:35:52   weekend I thought well I was I was was [<a href="https://overcast.fm/+B7NDO9A68/2152">TS</a>]

00:35:54   gonna go for a run and I thought yeah I [<a href="https://overcast.fm/+B7NDO9A68/2154">TS</a>]

00:35:56   in theory I would love to go with just [<a href="https://overcast.fm/+B7NDO9A68/2156">TS</a>]

00:35:58   my watch and air pods um and not have to [<a href="https://overcast.fm/+B7NDO9A68/2158">TS</a>]

00:36:03   figure out a way to carry my phone [<a href="https://overcast.fm/+B7NDO9A68/2163">TS</a>]

00:36:06   because there's just no great way I've [<a href="https://overcast.fm/+B7NDO9A68/2166">TS</a>]

00:36:09   got some kind of like belt like thing [<a href="https://overcast.fm/+B7NDO9A68/2169">TS</a>]

00:36:10   that I put underneath my shirt where I [<a href="https://overcast.fm/+B7NDO9A68/2170">TS</a>]

00:36:12   can strap it in [<a href="https://overcast.fm/+B7NDO9A68/2172">TS</a>]

00:36:13   but I'd you know I don't want to run [<a href="https://overcast.fm/+B7NDO9A68/2173">TS</a>]

00:36:14   with it in my pockets I don't like using [<a href="https://overcast.fm/+B7NDO9A68/2174">TS</a>]

00:36:16   an armband there's no good way to go [<a href="https://overcast.fm/+B7NDO9A68/2176">TS</a>]

00:36:18   with a phone um so I thought well I'm [<a href="https://overcast.fm/+B7NDO9A68/2178">TS</a>]

00:36:20   participer fect head I'm not just trying [<a href="https://overcast.fm/+B7NDO9A68/2180">TS</a>]

00:36:22   this watch app of overcast out I'm you [<a href="https://overcast.fm/+B7NDO9A68/2182">TS</a>]

00:36:26   know I actually actually want this [<a href="https://overcast.fm/+B7NDO9A68/2186">TS</a>]

00:36:29   feature I would love to do this and it [<a href="https://overcast.fm/+B7NDO9A68/2189">TS</a>]

00:36:31   was absolutely horrible it's just [<a href="https://overcast.fm/+B7NDO9A68/2191">TS</a>]

00:36:33   terrible it was hard to get it was hard [<a href="https://overcast.fm/+B7NDO9A68/2193">TS</a>]

00:36:34   to get it installed on the watch in the [<a href="https://overcast.fm/+B7NDO9A68/2194">TS</a>]

00:36:36   first place which shouldn't be the case [<a href="https://overcast.fm/+B7NDO9A68/2196">TS</a>]

00:36:37   it was like that from the watch app on [<a href="https://overcast.fm/+B7NDO9A68/2197">TS</a>]

00:36:41   the phone it said installing and it just [<a href="https://overcast.fm/+B7NDO9A68/2201">TS</a>]

00:36:43   said installing dot dot forever and then [<a href="https://overcast.fm/+B7NDO9A68/2203">TS</a>]

00:36:47   once it was installed getting an audio [<a href="https://overcast.fm/+B7NDO9A68/2207">TS</a>]

00:36:49   it's like getting audio from the phone [<a href="https://overcast.fm/+B7NDO9A68/2209">TS</a>]

00:36:51   to the watch takes forever and even once [<a href="https://overcast.fm/+B7NDO9A68/2211">TS</a>]

00:36:54   it did and I got a I got a podcast over [<a href="https://overcast.fm/+B7NDO9A68/2214">TS</a>]

00:36:56   there to listen to and I went to play I [<a href="https://overcast.fm/+B7NDO9A68/2216">TS</a>]

00:36:58   got my air pod sync to it the audio was [<a href="https://overcast.fm/+B7NDO9A68/2218">TS</a>]

00:37:01   like whisper quiet and and I'd you know [<a href="https://overcast.fm/+B7NDO9A68/2221">TS</a>]

00:37:03   I mentioned this to Marco and it's [<a href="https://overcast.fm/+B7NDO9A68/2223">TS</a>]

00:37:05   obviously not always the case and other [<a href="https://overcast.fm/+B7NDO9A68/2225">TS</a>]

00:37:06   people are saying it happens sometimes [<a href="https://overcast.fm/+B7NDO9A68/2226">TS</a>]

00:37:07   but he has no idea why uh it just and it [<a href="https://overcast.fm/+B7NDO9A68/2227">TS</a>]

00:37:11   was I wasted like 45 minutes and I was [<a href="https://overcast.fm/+B7NDO9A68/2231">TS</a>]

00:37:13   just like you know what screw it I'm [<a href="https://overcast.fm/+B7NDO9A68/2233">TS</a>]

00:37:14   just going with my phone like I always [<a href="https://overcast.fm/+B7NDO9A68/2234">TS</a>]

00:37:17   do it was so much better I mean it's [<a href="https://overcast.fm/+B7NDO9A68/2237">TS</a>]

00:37:20   just it's just too finicky it's way too [<a href="https://overcast.fm/+B7NDO9A68/2240">TS</a>]

00:37:22   finicky whereas there are other things [<a href="https://overcast.fm/+B7NDO9A68/2242">TS</a>]

00:37:24   like do you ever use this app you ever [<a href="https://overcast.fm/+B7NDO9A68/2244">TS</a>]

00:37:28   use the service nuzzle and use these egl [<a href="https://overcast.fm/+B7NDO9A68/2248">TS</a>]

00:37:31   I've seen it yeah I've used it on the [<a href="https://overcast.fm/+B7NDO9A68/2251">TS</a>]

00:37:32   iPhone it's really great it's it's a [<a href="https://overcast.fm/+B7NDO9A68/2252">TS</a>]

00:37:34   service you sign in with your Twitter [<a href="https://overcast.fm/+B7NDO9A68/2254">TS</a>]

00:37:35   account and what it does is [<a href="https://overcast.fm/+B7NDO9A68/2255">TS</a>]

00:37:38   it's really really great if anybody out [<a href="https://overcast.fm/+B7NDO9A68/2258">TS</a>]

00:37:41   there wants to try it I find a tons of [<a href="https://overcast.fm/+B7NDO9A68/2261">TS</a>]

00:37:43   stuff that I link to wondering fireball [<a href="https://overcast.fm/+B7NDO9A68/2263">TS</a>]

00:37:44   from it but what it does is it follows [<a href="https://overcast.fm/+B7NDO9A68/2264">TS</a>]

00:37:45   your own the people you follow on [<a href="https://overcast.fm/+B7NDO9A68/2265">TS</a>]

00:37:47   Twitter and when a certain threshold of [<a href="https://overcast.fm/+B7NDO9A68/2267">TS</a>]

00:37:49   the people you follow have all tweeted [<a href="https://overcast.fm/+B7NDO9A68/2269">TS</a>]

00:37:51   the same link or a link to the same [<a href="https://overcast.fm/+B7NDO9A68/2271">TS</a>]

00:37:53   article it gives you a notification [<a href="https://overcast.fm/+B7NDO9A68/2273">TS</a>]

00:37:54   about it on the assumption that if like [<a href="https://overcast.fm/+B7NDO9A68/2274">TS</a>]

00:37:56   five people you follow have all tweeted [<a href="https://overcast.fm/+B7NDO9A68/2276">TS</a>]

00:37:58   the same link to blank you want to know [<a href="https://overcast.fm/+B7NDO9A68/2278">TS</a>]

00:38:01   about blank and it gives you a [<a href="https://overcast.fm/+B7NDO9A68/2281">TS</a>]

00:38:02   notification for that and when I first [<a href="https://overcast.fm/+B7NDO9A68/2282">TS</a>]

00:38:05   heard about it I thought that this is [<a href="https://overcast.fm/+B7NDO9A68/2285">TS</a>]

00:38:08   going to be something that I'm going to [<a href="https://overcast.fm/+B7NDO9A68/2288">TS</a>]

00:38:09   try and quickly get rid of because I'm [<a href="https://overcast.fm/+B7NDO9A68/2289">TS</a>]

00:38:10   sort of sensitive to getting to I don't [<a href="https://overcast.fm/+B7NDO9A68/2290">TS</a>]

00:38:12   want too many notifications from [<a href="https://overcast.fm/+B7NDO9A68/2292">TS</a>]

00:38:13   anything I find out whatever algorithm [<a href="https://overcast.fm/+B7NDO9A68/2293">TS</a>]

00:38:16   nuzzle uses to do this I mean maybe it's [<a href="https://overcast.fm/+B7NDO9A68/2296">TS</a>]

00:38:19   super simple maybe it's just I don't [<a href="https://overcast.fm/+B7NDO9A68/2299">TS</a>]

00:38:20   know you know just but just the idea [<a href="https://overcast.fm/+B7NDO9A68/2300">TS</a>]

00:38:22   that if five of the people I follow on [<a href="https://overcast.fm/+B7NDO9A68/2302">TS</a>]

00:38:25   Twitter link the same thing I want to [<a href="https://overcast.fm/+B7NDO9A68/2305">TS</a>]

00:38:27   know about it [<a href="https://overcast.fm/+B7NDO9A68/2307">TS</a>]

00:38:27   the ratio of interesting links to the [<a href="https://overcast.fm/+B7NDO9A68/2307">TS</a>]

00:38:32   times they notify me is so high that I [<a href="https://overcast.fm/+B7NDO9A68/2312">TS</a>]

00:38:34   have no interest in turning it off but [<a href="https://overcast.fm/+B7NDO9A68/2314">TS</a>]

00:38:38   they don't even have a watch app but the [<a href="https://overcast.fm/+B7NDO9A68/2318">TS</a>]

00:38:39   notifications go to my watch just [<a href="https://overcast.fm/+B7NDO9A68/2319">TS</a>]

00:38:41   automatically like you don't you know [<a href="https://overcast.fm/+B7NDO9A68/2321">TS</a>]

00:38:42   like the the only thing I would want [<a href="https://overcast.fm/+B7NDO9A68/2322">TS</a>]

00:38:44   from them on my watch they don't even [<a href="https://overcast.fm/+B7NDO9A68/2324">TS</a>]

00:38:45   need a watch out for because the [<a href="https://overcast.fm/+B7NDO9A68/2325">TS</a>]

00:38:46   notifications if my phone is in my [<a href="https://overcast.fm/+B7NDO9A68/2326">TS</a>]

00:38:48   pocket automatically go to my watch it's [<a href="https://overcast.fm/+B7NDO9A68/2328">TS</a>]

00:38:51   I remember so Ellis was saying that when [<a href="https://overcast.fm/+B7NDO9A68/2331">TS</a>]

00:38:53   I forget when right watch was introduced [<a href="https://overcast.fm/+B7NDO9A68/2333">TS</a>]

00:38:55   that he and his opinion developer should [<a href="https://overcast.fm/+B7NDO9A68/2335">TS</a>]

00:38:57   spend more time making a really awesome [<a href="https://overcast.fm/+B7NDO9A68/2337">TS</a>]

00:38:58   notification experience and not worry [<a href="https://overcast.fm/+B7NDO9A68/2338">TS</a>]

00:39:00   about an app at all and I got that turns [<a href="https://overcast.fm/+B7NDO9A68/2340">TS</a>]

00:39:02   out to be candy advice right so like [<a href="https://overcast.fm/+B7NDO9A68/2342">TS</a>]

00:39:04   nuzzle doesn't even have a watch app and [<a href="https://overcast.fm/+B7NDO9A68/2344">TS</a>]

00:39:06   to me the watch app that they are that I [<a href="https://overcast.fm/+B7NDO9A68/2346">TS</a>]

00:39:08   get is exactly what I want yeah and if [<a href="https://overcast.fm/+B7NDO9A68/2348">TS</a>]

00:39:11   poor Marcos spent months working on an [<a href="https://overcast.fm/+B7NDO9A68/2351">TS</a>]

00:39:13   advanced watch app that maybe someday [<a href="https://overcast.fm/+B7NDO9A68/2353">TS</a>]

00:39:16   will turn into something that's actually [<a href="https://overcast.fm/+B7NDO9A68/2356">TS</a>]

00:39:18   good and useful on like a future version [<a href="https://overcast.fm/+B7NDO9A68/2358">TS</a>]

00:39:20   of the wot deck that maybe the [<a href="https://overcast.fm/+B7NDO9A68/2360">TS</a>]

00:39:21   foundation will be there so that when a [<a href="https://overcast.fm/+B7NDO9A68/2361">TS</a>]

00:39:23   watch actually gets its own LTE or [<a href="https://overcast.fm/+B7NDO9A68/2363">TS</a>]

00:39:24   something like that it actually will be [<a href="https://overcast.fm/+B7NDO9A68/2364">TS</a>]

00:39:27   useful but he spent all this time on it [<a href="https://overcast.fm/+B7NDO9A68/2367">TS</a>]

00:39:29   and it's I I don't want to use it at all [<a href="https://overcast.fm/+B7NDO9A68/2369">TS</a>]

00:39:31   even though I use overcast almost every [<a href="https://overcast.fm/+B7NDO9A68/2371">TS</a>]

00:39:32   day yeah I've tried it I like it it has [<a href="https://overcast.fm/+B7NDO9A68/2372">TS</a>]

00:39:35   the issues that you mentioned and I [<a href="https://overcast.fm/+B7NDO9A68/2375">TS</a>]

00:39:36   always have my iPhone with me even if [<a href="https://overcast.fm/+B7NDO9A68/2376">TS</a>]

00:39:38   I'm out so I haven't had the I haven't [<a href="https://overcast.fm/+B7NDO9A68/2378">TS</a>]

00:39:40   been forced to use it but it's it's a [<a href="https://overcast.fm/+B7NDO9A68/2380">TS</a>]

00:39:42   problem that people want solved but it [<a href="https://overcast.fm/+B7NDO9A68/2382">TS</a>]

00:39:43   is not something that's technically [<a href="https://overcast.fm/+B7NDO9A68/2383">TS</a>]

00:39:44   solvable right now all right like in all [<a href="https://overcast.fm/+B7NDO9A68/2384">TS</a>]

00:39:46   honesty i if overcast didn't have a [<a href="https://overcast.fm/+B7NDO9A68/2386">TS</a>]

00:39:48   watch app it wouldn't matter to me at [<a href="https://overcast.fm/+B7NDO9A68/2388">TS</a>]

00:39:50   all because the only thing I ever [<a href="https://overcast.fm/+B7NDO9A68/2390">TS</a>]

00:39:51   do I can do through the now plane anyway [<a href="https://overcast.fm/+B7NDO9A68/2391">TS</a>]

00:39:53   yeah so I don't know it's I feel like [<a href="https://overcast.fm/+B7NDO9A68/2393">TS</a>]

00:39:58   there's something that Apple I think [<a href="https://overcast.fm/+B7NDO9A68/2398">TS</a>]

00:40:01   they're well aware of it that's what I [<a href="https://overcast.fm/+B7NDO9A68/2401">TS</a>]

00:40:02   think and I think we'll see more I think [<a href="https://overcast.fm/+B7NDO9A68/2402">TS</a>]

00:40:04   you'll see it go that way yeah I think [<a href="https://overcast.fm/+B7NDO9A68/2404">TS</a>]

00:40:06   it's a classic example of the you know [<a href="https://overcast.fm/+B7NDO9A68/2406">TS</a>]

00:40:07   they saw everything is a nail they had [<a href="https://overcast.fm/+B7NDO9A68/2407">TS</a>]

00:40:09   an app store hammer and then everything [<a href="https://overcast.fm/+B7NDO9A68/2409">TS</a>]

00:40:10   looked like an app nail to them and in [<a href="https://overcast.fm/+B7NDO9A68/2410">TS</a>]

00:40:12   hindsight you can look back and say we [<a href="https://overcast.fm/+B7NDO9A68/2412">TS</a>]

00:40:14   needed a different approach for this [<a href="https://overcast.fm/+B7NDO9A68/2414">TS</a>]

00:40:15   yeah I think they recognize they have [<a href="https://overcast.fm/+B7NDO9A68/2415">TS</a>]

00:40:17   known that for over a year and a half [<a href="https://overcast.fm/+B7NDO9A68/2417">TS</a>]

00:40:18   which is why we saw watch it was three [<a href="https://overcast.fm/+B7NDO9A68/2418">TS</a>]

00:40:20   and we'll see watch it was four be [<a href="https://overcast.fm/+B7NDO9A68/2420">TS</a>]

00:40:21   different yeah yeah be interesting to [<a href="https://overcast.fm/+B7NDO9A68/2421">TS</a>]

00:40:26   see what they do with that [<a href="https://overcast.fm/+B7NDO9A68/2426">TS</a>]

00:40:27   anything else on quarterly results [<a href="https://overcast.fm/+B7NDO9A68/2427">TS</a>]

00:40:30   before we move on no I mean I saw at the [<a href="https://overcast.fm/+B7NDO9A68/2430">TS</a>]

00:40:34   same time he was a Tim Cook was on Jim [<a href="https://overcast.fm/+B7NDO9A68/2434">TS</a>]

00:40:36   Cramer and said they don't have a watch [<a href="https://overcast.fm/+B7NDO9A68/2436">TS</a>]

00:40:38   to lose thirty pounds right which I [<a href="https://overcast.fm/+B7NDO9A68/2438">TS</a>]

00:40:39   don't know where that was from like and [<a href="https://overcast.fm/+B7NDO9A68/2439">TS</a>]

00:40:43   again and Tim Cook does not strike me as [<a href="https://overcast.fm/+B7NDO9A68/2443">TS</a>]

00:40:45   a bullshitter right now like he is I if [<a href="https://overcast.fm/+B7NDO9A68/2445">TS</a>]

00:40:49   he says he lost thirty pounds I think he [<a href="https://overcast.fm/+B7NDO9A68/2449">TS</a>]

00:40:50   probably lost thirty pounds but I mean [<a href="https://overcast.fm/+B7NDO9A68/2450">TS</a>]

00:40:53   I've seen him on stage every six months [<a href="https://overcast.fm/+B7NDO9A68/2453">TS</a>]

00:40:56   for five six years and there was never [<a href="https://overcast.fm/+B7NDO9A68/2456">TS</a>]

00:41:00   any point where it looked like he put on [<a href="https://overcast.fm/+B7NDO9A68/2460">TS</a>]

00:41:02   you know or put on our lost thirty [<a href="https://overcast.fm/+B7NDO9A68/2462">TS</a>]

00:41:04   pounds yeah I mean that's but anyway my [<a href="https://overcast.fm/+B7NDO9A68/2464">TS</a>]

00:41:07   power to him it just it was amazing um [<a href="https://overcast.fm/+B7NDO9A68/2467">TS</a>]

00:41:09   what did they Annette it was a pretty [<a href="https://overcast.fm/+B7NDO9A68/2469">TS</a>]

00:41:11   good interview I mean for you you know a [<a href="https://overcast.fm/+B7NDO9A68/2471">TS</a>]

00:41:14   you know I give Jim Cramer credit for a [<a href="https://overcast.fm/+B7NDO9A68/2474">TS</a>]

00:41:17   guy who's not really an Apple person but [<a href="https://overcast.fm/+B7NDO9A68/2477">TS</a>]

00:41:20   rather a finance person I thought it was [<a href="https://overcast.fm/+B7NDO9A68/2480">TS</a>]

00:41:23   a pretty informative interview I think [<a href="https://overcast.fm/+B7NDO9A68/2483">TS</a>]

00:41:26   that this announcement of a billion 1 [<a href="https://overcast.fm/+B7NDO9A68/2486">TS</a>]

00:41:27   billion dollar fund to promote advanced [<a href="https://overcast.fm/+B7NDO9A68/2487">TS</a>]

00:41:32   manufacturing jobs in the u.s. is pretty [<a href="https://overcast.fm/+B7NDO9A68/2492">TS</a>]

00:41:33   interesting that's that's wood cooking [<a href="https://overcast.fm/+B7NDO9A68/2493">TS</a>]

00:41:35   out the details aren't out yet I think [<a href="https://overcast.fm/+B7NDO9A68/2495">TS</a>]

00:41:37   he said to come in at the end of May um [<a href="https://overcast.fm/+B7NDO9A68/2497">TS</a>]

00:41:39   I think so it was it was entirely I mean [<a href="https://overcast.fm/+B7NDO9A68/2499">TS</a>]

00:41:46   it was super interesting we start to [<a href="https://overcast.fm/+B7NDO9A68/2506">TS</a>]

00:41:47   decompose interest the relationship that [<a href="https://overcast.fm/+B7NDO9A68/2507">TS</a>]

00:41:48   Apple has with the administration who is [<a href="https://overcast.fm/+B7NDO9A68/2508">TS</a>]

00:41:50   heavily pro US jobs and US manufacturing [<a href="https://overcast.fm/+B7NDO9A68/2510">TS</a>]

00:41:54   all these elements where Apple has a [<a href="https://overcast.fm/+B7NDO9A68/2514">TS</a>]

00:41:56   massive manufacturing capacity outside [<a href="https://overcast.fm/+B7NDO9A68/2516">TS</a>]

00:41:58   the US but also a massive amount of [<a href="https://overcast.fm/+B7NDO9A68/2518">TS</a>]

00:42:00   money which we heard about the call as [<a href="https://overcast.fm/+B7NDO9A68/2520">TS</a>]

00:42:01   well they want to repatriate and the [<a href="https://overcast.fm/+B7NDO9A68/2521">TS</a>]

00:42:03   last time that happened was under the [<a href="https://overcast.fm/+B7NDO9A68/2523">TS</a>]

00:42:04   Bush administration [<a href="https://overcast.fm/+B7NDO9A68/2524">TS</a>]

00:42:05   this administration might be more [<a href="https://overcast.fm/+B7NDO9A68/2525">TS</a>]

00:42:06   amenable so I think it's a very careful [<a href="https://overcast.fm/+B7NDO9A68/2526">TS</a>]

00:42:08   balancing act right and it's a yeah we [<a href="https://overcast.fm/+B7NDO9A68/2528">TS</a>]

00:42:14   cuz it one thing that has happened in [<a href="https://overcast.fm/+B7NDO9A68/2534">TS</a>]

00:42:19   recent years is apples had this large [<a href="https://overcast.fm/+B7NDO9A68/2539">TS</a>]

00:42:23   cash hoard for a long time now although [<a href="https://overcast.fm/+B7NDO9A68/2543">TS</a>]

00:42:28   the definition of large keeps keeps [<a href="https://overcast.fm/+B7NDO9A68/2548">TS</a>]

00:42:30   growing letting up the waistband but it [<a href="https://overcast.fm/+B7NDO9A68/2550">TS</a>]

00:42:33   has changed even though they've sort of [<a href="https://overcast.fm/+B7NDO9A68/2553">TS</a>]

00:42:35   capped it off now we're like it's not [<a href="https://overcast.fm/+B7NDO9A68/2555">TS</a>]

00:42:37   really growing so much in rather however [<a href="https://overcast.fm/+B7NDO9A68/2557">TS</a>]

00:42:40   much it would be growing they just keep [<a href="https://overcast.fm/+B7NDO9A68/2560">TS</a>]

00:42:41   giving to the the shareholder whatever [<a href="https://overcast.fm/+B7NDO9A68/2561">TS</a>]

00:42:44   they call it it's growing despite the [<a href="https://overcast.fm/+B7NDO9A68/2564">TS</a>]

00:42:46   biggest give back and one of the biggest [<a href="https://overcast.fm/+B7NDO9A68/2566">TS</a>]

00:42:48   give backs of corporate history right [<a href="https://overcast.fm/+B7NDO9A68/2568">TS</a>]

00:42:49   but one shift that has happened though [<a href="https://overcast.fm/+B7NDO9A68/2569">TS</a>]

00:42:51   is that their us Holdings have shrunk [<a href="https://overcast.fm/+B7NDO9A68/2571">TS</a>]

00:42:53   and it's almost entirely overseas what [<a href="https://overcast.fm/+B7NDO9A68/2573">TS</a>]

00:42:56   they have now is almost entirely [<a href="https://overcast.fm/+B7NDO9A68/2576">TS</a>]

00:42:58   overseas and so for like this billion [<a href="https://overcast.fm/+B7NDO9A68/2578">TS</a>]

00:43:00   dollar fund in in the u.s. they're going [<a href="https://overcast.fm/+B7NDO9A68/2580">TS</a>]

00:43:03   to borrow to get the money rather than [<a href="https://overcast.fm/+B7NDO9A68/2583">TS</a>]

00:43:04   use it because they don't really have a [<a href="https://overcast.fm/+B7NDO9A68/2584">TS</a>]

00:43:06   bill you know they have a billion but [<a href="https://overcast.fm/+B7NDO9A68/2586">TS</a>]

00:43:08   it's it's it I don't have it on me right [<a href="https://overcast.fm/+B7NDO9A68/2588">TS</a>]

00:43:13   to my to my wallet over in Ireland now [<a href="https://overcast.fm/+B7NDO9A68/2593">TS</a>]

00:43:17   very true but it'll be interesting to [<a href="https://overcast.fm/+B7NDO9A68/2597">TS</a>]

00:43:20   see you know what comes to that and it's [<a href="https://overcast.fm/+B7NDO9A68/2600">TS</a>]

00:43:22   you know it I don't think Apple is a and [<a href="https://overcast.fm/+B7NDO9A68/2602">TS</a>]

00:43:28   they've been thinking about this for a [<a href="https://overcast.fm/+B7NDO9A68/2608">TS</a>]

00:43:29   while I mean it and and you know with [<a href="https://overcast.fm/+B7NDO9A68/2609">TS</a>]

00:43:32   the Mac Pro that was 2013 where they [<a href="https://overcast.fm/+B7NDO9A68/2612">TS</a>]

00:43:34   announced that it would be assembled in [<a href="https://overcast.fm/+B7NDO9A68/2614">TS</a>]

00:43:36   the US I mean so it's not like they [<a href="https://overcast.fm/+B7NDO9A68/2616">TS</a>]

00:43:38   haven't like like all of a sudden just [<a href="https://overcast.fm/+B7NDO9A68/2618">TS</a>]

00:43:40   with Trump in office they're now looking [<a href="https://overcast.fm/+B7NDO9A68/2620">TS</a>]

00:43:42   to toe the line on bringing [<a href="https://overcast.fm/+B7NDO9A68/2622">TS</a>]

00:43:44   manufacturing jobs back to the US but I [<a href="https://overcast.fm/+B7NDO9A68/2624">TS</a>]

00:43:49   I don't think and I think if there's a [<a href="https://overcast.fm/+B7NDO9A68/2629">TS</a>]

00:43:50   trumpian aspect to it I don't think it's [<a href="https://overcast.fm/+B7NDO9A68/2630">TS</a>]

00:43:53   so much about toeing the line or wanting [<a href="https://overcast.fm/+B7NDO9A68/2633">TS</a>]

00:43:55   to please the Trump administration but [<a href="https://overcast.fm/+B7NDO9A68/2635">TS</a>]

00:44:00   more a a pragmatic let's make sure we [<a href="https://overcast.fm/+B7NDO9A68/2640">TS</a>]

00:44:05   don't get caught flat-footed if they [<a href="https://overcast.fm/+B7NDO9A68/2645">TS</a>]

00:44:07   start a trade war with China or do [<a href="https://overcast.fm/+B7NDO9A68/2647">TS</a>]

00:44:11   something impose some other you know [<a href="https://overcast.fm/+B7NDO9A68/2651">TS</a>]

00:44:12   tariffs or something like that like [<a href="https://overcast.fm/+B7NDO9A68/2652">TS</a>]

00:44:14   let's let's be ready for anything that [<a href="https://overcast.fm/+B7NDO9A68/2654">TS</a>]

00:44:16   might happen now that the [<a href="https://overcast.fm/+B7NDO9A68/2656">TS</a>]

00:44:18   somebody with his temperament and his [<a href="https://overcast.fm/+B7NDO9A68/2658">TS</a>]

00:44:20   his stated policies toward you know [<a href="https://overcast.fm/+B7NDO9A68/2660">TS</a>]

00:44:22   overseas manufacturing jobs is in office [<a href="https://overcast.fm/+B7NDO9A68/2662">TS</a>]

00:44:24   it's almost like pre-emptive positioning [<a href="https://overcast.fm/+B7NDO9A68/2664">TS</a>]

00:44:26   when they bought you know stake in DD in [<a href="https://overcast.fm/+B7NDO9A68/2666">TS</a>]

00:44:29   China you know because those there's [<a href="https://overcast.fm/+B7NDO9A68/2669">TS</a>]

00:44:30   certain volatility and that leadership [<a href="https://overcast.fm/+B7NDO9A68/2670">TS</a>]

00:44:33   as well and it's true I think that was [<a href="https://overcast.fm/+B7NDO9A68/2673">TS</a>]

00:44:36   back when they were doing the I factory [<a href="https://overcast.fm/+B7NDO9A68/2676">TS</a>]

00:44:37   Series in New York Times and and that [<a href="https://overcast.fm/+B7NDO9A68/2677">TS</a>]

00:44:39   was a big story and Apple you know [<a href="https://overcast.fm/+B7NDO9A68/2679">TS</a>]

00:44:41   making Mac's MacBook Pro sorry Mac Pro's [<a href="https://overcast.fm/+B7NDO9A68/2681">TS</a>]

00:44:44   in the US was a very good story for that [<a href="https://overcast.fm/+B7NDO9A68/2684">TS</a>]

00:44:46   2lbs you can see where this goes yeah it [<a href="https://overcast.fm/+B7NDO9A68/2686">TS</a>]

00:44:50   will be an you know again you can say [<a href="https://overcast.fm/+B7NDO9A68/2690">TS</a>]

00:44:53   like I saw it on CNBC after after the [<a href="https://overcast.fm/+B7NDO9A68/2693">TS</a>]

00:44:58   Kramer thing had aired where somebody [<a href="https://overcast.fm/+B7NDO9A68/2698">TS</a>]

00:45:00   was like you know given apples it you [<a href="https://overcast.fm/+B7NDO9A68/2700">TS</a>]

00:45:04   know two hundred and fifty billion [<a href="https://overcast.fm/+B7NDO9A68/2704">TS</a>]

00:45:05   dollar cash holdings and the you know [<a href="https://overcast.fm/+B7NDO9A68/2705">TS</a>]

00:45:07   their quarterly revenue you know it's [<a href="https://overcast.fm/+B7NDO9A68/2707">TS</a>]

00:45:11   easy to say a billion dollars isn't that [<a href="https://overcast.fm/+B7NDO9A68/2711">TS</a>]

00:45:12   much to Apple but still a billion [<a href="https://overcast.fm/+B7NDO9A68/2712">TS</a>]

00:45:14   dollars is a billion dollars and saying [<a href="https://overcast.fm/+B7NDO9A68/2714">TS</a>]

00:45:16   you're going to commit a billion dollars [<a href="https://overcast.fm/+B7NDO9A68/2716">TS</a>]

00:45:17   to assembling you know to advanced [<a href="https://overcast.fm/+B7NDO9A68/2717">TS</a>]

00:45:19   assembly and manufacturing jobs in the [<a href="https://overcast.fm/+B7NDO9A68/2719">TS</a>]

00:45:20   US is significant yeah I don't have $250 [<a href="https://overcast.fm/+B7NDO9A68/2720">TS</a>]

00:45:24   you got to give $1 away still dollar you [<a href="https://overcast.fm/+B7NDO9A68/2724">TS</a>]

00:45:25   got to give away right and it's you know [<a href="https://overcast.fm/+B7NDO9A68/2725">TS</a>]

00:45:27   a billion there's a little different [<a href="https://overcast.fm/+B7NDO9A68/2727">TS</a>]

00:45:29   than one dollar and it's any problem is [<a href="https://overcast.fm/+B7NDO9A68/2729">TS</a>]

00:45:32   easy to solve provided you're not the [<a href="https://overcast.fm/+B7NDO9A68/2732">TS</a>]

00:45:33   one in charge of solving it that's what [<a href="https://overcast.fm/+B7NDO9A68/2733">TS</a>]

00:45:35   the media keeps forgetting I think let [<a href="https://overcast.fm/+B7NDO9A68/2735">TS</a>]

00:45:41   me take another break here and thank our [<a href="https://overcast.fm/+B7NDO9A68/2741">TS</a>]

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00:45:50   just bought a new Casper mattress here [<a href="https://overcast.fm/+B7NDO9A68/2750">TS</a>]

00:45:51   at the Gruber family home our son needed [<a href="https://overcast.fm/+B7NDO9A68/2751">TS</a>]

00:45:54   a new bed got him a Casper he loves it [<a href="https://overcast.fm/+B7NDO9A68/2754">TS</a>]

00:45:57   absolutely loves it he literally honest [<a href="https://overcast.fm/+B7NDO9A68/2757">TS</a>]

00:45:59   to god he was mad at me that I didn't [<a href="https://overcast.fm/+B7NDO9A68/2759">TS</a>]

00:46:01   get him one sooner it was that we were [<a href="https://overcast.fm/+B7NDO9A68/2761">TS</a>]

00:46:06   that happy with it he's that happy with [<a href="https://overcast.fm/+B7NDO9A68/2766">TS</a>]

00:46:08   it it's a great mattress so here's the [<a href="https://overcast.fm/+B7NDO9A68/2768">TS</a>]

00:46:11   deal there's my favorite thing about [<a href="https://overcast.fm/+B7NDO9A68/2771">TS</a>]

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00:46:15   of mattress when you need a mattress you [<a href="https://overcast.fm/+B7NDO9A68/2775">TS</a>]

00:46:17   go there you pick a size and that's all [<a href="https://overcast.fm/+B7NDO9A68/2777">TS</a>]

00:46:19   and then it comes to you and you open it [<a href="https://overcast.fm/+B7NDO9A68/2779">TS</a>]

00:46:21   up and you've got a mattress how do you [<a href="https://overcast.fm/+B7NDO9A68/2781">TS</a>]

00:46:24   ship a mattress to somebody guess what [<a href="https://overcast.fm/+B7NDO9A68/2784">TS</a>]

00:46:25   it's the the fact that they make it out [<a href="https://overcast.fm/+B7NDO9A68/2785">TS</a>]

00:46:27   of like this [<a href="https://overcast.fm/+B7NDO9A68/2787">TS</a>]

00:46:28   their own custom blend of like foams it [<a href="https://overcast.fm/+B7NDO9A68/2788">TS</a>]

00:46:34   comes in a little box little box meaning [<a href="https://overcast.fm/+B7NDO9A68/2794">TS</a>]

00:46:37   like it might be the biggest package [<a href="https://overcast.fm/+B7NDO9A68/2797">TS</a>]

00:46:39   that you're going to get this year [<a href="https://overcast.fm/+B7NDO9A68/2799">TS</a>]

00:46:40   delivered to your house but for a [<a href="https://overcast.fm/+B7NDO9A68/2800">TS</a>]

00:46:43   mattress it's a surprisingly small box [<a href="https://overcast.fm/+B7NDO9A68/2803">TS</a>]

00:46:45   and then they have nice instructions on [<a href="https://overcast.fm/+B7NDO9A68/2805">TS</a>]

00:46:47   the outside they tell you to bring it up [<a href="https://overcast.fm/+B7NDO9A68/2807">TS</a>]

00:46:48   to the room where you want it first [<a href="https://overcast.fm/+B7NDO9A68/2808">TS</a>]

00:46:50   don't open it don't open it up [<a href="https://overcast.fm/+B7NDO9A68/2810">TS</a>]

00:46:52   downstairs go to the bedroom follow [<a href="https://overcast.fm/+B7NDO9A68/2812">TS</a>]

00:46:55   their instructions you open it up it [<a href="https://overcast.fm/+B7NDO9A68/2815">TS</a>]

00:46:56   sucks all the air out of the room to [<a href="https://overcast.fm/+B7NDO9A68/2816">TS</a>]

00:46:58   fill the mattress so be careful be [<a href="https://overcast.fm/+B7NDO9A68/2818">TS</a>]

00:47:00   careful make sure you you know take a [<a href="https://overcast.fm/+B7NDO9A68/2820">TS</a>]

00:47:03   deep breath before you open it up and [<a href="https://overcast.fm/+B7NDO9A68/2823">TS</a>]

00:47:04   there you go you got a mattress and it's [<a href="https://overcast.fm/+B7NDO9A68/2824">TS</a>]

00:47:06   comfortable and it's nice it's just a [<a href="https://overcast.fm/+B7NDO9A68/2826">TS</a>]

00:47:08   nice mattress and the price is because [<a href="https://overcast.fm/+B7NDO9A68/2828">TS</a>]

00:47:10   they sell directly they make them right [<a href="https://overcast.fm/+B7NDO9A68/2830">TS</a>]

00:47:12   here in the US by the way they make them [<a href="https://overcast.fm/+B7NDO9A68/2832">TS</a>]

00:47:13   here in the US they sell them to you [<a href="https://overcast.fm/+B7NDO9A68/2833">TS</a>]

00:47:15   directly there's no middleman there's no [<a href="https://overcast.fm/+B7NDO9A68/2835">TS</a>]

00:47:17   markup for a retail store or anything [<a href="https://overcast.fm/+B7NDO9A68/2837">TS</a>]

00:47:18   like that their prices blow away the [<a href="https://overcast.fm/+B7NDO9A68/2838">TS</a>]

00:47:22   prices for premium mattresses from the [<a href="https://overcast.fm/+B7NDO9A68/2842">TS</a>]

00:47:24   big-name mattress companies there's just [<a href="https://overcast.fm/+B7NDO9A68/2844">TS</a>]

00:47:26   no comparison where do you go get yours [<a href="https://overcast.fm/+B7NDO9A68/2846">TS</a>]

00:47:30   today you try it for a hundred nights in [<a href="https://overcast.fm/+B7NDO9A68/2850">TS</a>]

00:47:33   your own home with free delivery [<a href="https://overcast.fm/+B7NDO9A68/2853">TS</a>]

00:47:35   so you don't take my word for it that's [<a href="https://overcast.fm/+B7NDO9A68/2855">TS</a>]

00:47:37   comfortable go buy one have it delivered [<a href="https://overcast.fm/+B7NDO9A68/2857">TS</a>]

00:47:40   try it out you've got over three months [<a href="https://overcast.fm/+B7NDO9A68/2860">TS</a>]

00:47:42   100 nights and if you're not happy with [<a href="https://overcast.fm/+B7NDO9A68/2862">TS</a>]

00:47:44   it no questions asked they will just [<a href="https://overcast.fm/+B7NDO9A68/2864">TS</a>]

00:47:46   arrange for someone to come and get it [<a href="https://overcast.fm/+B7NDO9A68/2866">TS</a>]

00:47:48   out of your house no questions asked go [<a href="https://overcast.fm/+B7NDO9A68/2868">TS</a>]

00:47:52   to Casper comm slash the talk show and [<a href="https://overcast.fm/+B7NDO9A68/2872">TS</a>]

00:47:54   use that code the talk show and you will [<a href="https://overcast.fm/+B7NDO9A68/2874">TS</a>]

00:47:57   save 50 bucks towards any mattress put [<a href="https://overcast.fm/+B7NDO9A68/2877">TS</a>]

00:48:00   an asterisk right here [<a href="https://overcast.fm/+B7NDO9A68/2880">TS</a>]

00:48:01   you can't save 50 bucks on their dog [<a href="https://overcast.fm/+B7NDO9A68/2881">TS</a>]

00:48:03   mattresses I'm sorry because the dog [<a href="https://overcast.fm/+B7NDO9A68/2883">TS</a>]

00:48:05   mattress is only like a couple hundred [<a href="https://overcast.fm/+B7NDO9A68/2885">TS</a>]

00:48:06   bucks but if you have a dog and you want [<a href="https://overcast.fm/+B7NDO9A68/2886">TS</a>]

00:48:09   to get your dog a bed get them a Casper [<a href="https://overcast.fm/+B7NDO9A68/2889">TS</a>]

00:48:10   they have an amazing amazing dog [<a href="https://overcast.fm/+B7NDO9A68/2890">TS</a>]

00:48:13   mattress and I keep mentioning it and [<a href="https://overcast.fm/+B7NDO9A68/2893">TS</a>]

00:48:14   readers keep saying that they bought it [<a href="https://overcast.fm/+B7NDO9A68/2894">TS</a>]

00:48:16   for their dog and their dog won't get up [<a href="https://overcast.fm/+B7NDO9A68/2896">TS</a>]

00:48:18   off the mattress so there you go my [<a href="https://overcast.fm/+B7NDO9A68/2898">TS</a>]

00:48:20   thanks to Caspar makers of fine [<a href="https://overcast.fm/+B7NDO9A68/2900">TS</a>]

00:48:22   mattresses what else happened recently [<a href="https://overcast.fm/+B7NDO9A68/2902">TS</a>]

00:48:26   that gets this week at Microsoft had [<a href="https://overcast.fm/+B7NDO9A68/2906">TS</a>]

00:48:28   their education event and they unveiled [<a href="https://overcast.fm/+B7NDO9A68/2908">TS</a>]

00:48:29   two things they unveiled on the hardware [<a href="https://overcast.fm/+B7NDO9A68/2909">TS</a>]

00:48:32   size outside their own this is their [<a href="https://overcast.fm/+B7NDO9A68/2912">TS</a>]

00:48:35   first true laptop something that's now I [<a href="https://overcast.fm/+B7NDO9A68/2915">TS</a>]

00:48:36   get detachable tablet type thing that [<a href="https://overcast.fm/+B7NDO9A68/2916">TS</a>]

00:48:39   they call the surface laptop [<a href="https://overcast.fm/+B7NDO9A68/2919">TS</a>]

00:48:41   and they unveiled an new operating [<a href="https://overcast.fm/+B7NDO9A68/2921">TS</a>]

00:48:45   system called Windows 10 ass which do [<a href="https://overcast.fm/+B7NDO9A68/2925">TS</a>]

00:48:48   you want to talk about first I was going [<a href="https://overcast.fm/+B7NDO9A68/2928">TS</a>]

00:48:50   to say Joe Belfiore is new blonde hair [<a href="https://overcast.fm/+B7NDO9A68/2930">TS</a>]

00:48:52   cut Wow he famously windows phone Joe [<a href="https://overcast.fm/+B7NDO9A68/2932">TS</a>]

00:48:56   Belfiore who went away for a year and [<a href="https://overcast.fm/+B7NDO9A68/2936">TS</a>]

00:48:58   decided to focus on education then came [<a href="https://overcast.fm/+B7NDO9A68/2938">TS</a>]

00:48:59   back and is now leading this initiative [<a href="https://overcast.fm/+B7NDO9A68/2939">TS</a>]

00:49:01   I didn't see that part of the show yeah [<a href="https://overcast.fm/+B7NDO9A68/2941">TS</a>]

00:49:03   he was I don't think they put him on [<a href="https://overcast.fm/+B7NDO9A68/2943">TS</a>]

00:49:05   stage which is involved that's why I hit [<a href="https://overcast.fm/+B7NDO9A68/2945">TS</a>]

00:49:07   my person on stage yeah he was out front [<a href="https://overcast.fm/+B7NDO9A68/2947">TS</a>]

00:49:09   beforehand I think maybe the hardware [<a href="https://overcast.fm/+B7NDO9A68/2949">TS</a>]

00:49:11   first because we use their know we had [<a href="https://overcast.fm/+B7NDO9A68/2951">TS</a>]

00:49:13   Daniel Rubino when my colleagues was [<a href="https://overcast.fm/+B7NDO9A68/2953">TS</a>]

00:49:15   there Wow I watched the video but I [<a href="https://overcast.fm/+B7NDO9A68/2955">TS</a>]

00:49:17   really only watched the video for the [<a href="https://overcast.fm/+B7NDO9A68/2957">TS</a>]

00:49:18   10s part I didn't watch the hardware [<a href="https://overcast.fm/+B7NDO9A68/2958">TS</a>]

00:49:22   part so what do you want talk about [<a href="https://overcast.fm/+B7NDO9A68/2962">TS</a>]

00:49:24   first the hardware all right let's talk [<a href="https://overcast.fm/+B7NDO9A68/2964">TS</a>]

00:49:26   about the hardware it's so interesting [<a href="https://overcast.fm/+B7NDO9A68/2966">TS</a>]

00:49:28   and I'm gonna start off with this [<a href="https://overcast.fm/+B7NDO9A68/2968">TS</a>]

00:49:30   because why not it's the talk show if [<a href="https://overcast.fm/+B7NDO9A68/2970">TS</a>]

00:49:33   this if this laptop had an Apple logo on [<a href="https://overcast.fm/+B7NDO9A68/2973">TS</a>]

00:49:35   it I think the coverage would have been [<a href="https://overcast.fm/+B7NDO9A68/2975">TS</a>]

00:49:36   very different [<a href="https://overcast.fm/+B7NDO9A68/2976">TS</a>]

00:49:37   well we saw how so because this was like [<a href="https://overcast.fm/+B7NDO9A68/2977">TS</a>]

00:49:41   there was a lot of things about this [<a href="https://overcast.fm/+B7NDO9A68/2981">TS</a>]

00:49:42   laptop that were very Apple as like the [<a href="https://overcast.fm/+B7NDO9A68/2982">TS</a>]

00:49:44   design looks almost identical to a [<a href="https://overcast.fm/+B7NDO9A68/2984">TS</a>]

00:49:45   MacBook Air the price was almost [<a href="https://overcast.fm/+B7NDO9A68/2985">TS</a>]

00:49:47   identical to a MacBook Air you know a [<a href="https://overcast.fm/+B7NDO9A68/2987">TS</a>]

00:49:49   lot of the of the video and the language [<a href="https://overcast.fm/+B7NDO9A68/2989">TS</a>]

00:49:52   that you used for it was very similar to [<a href="https://overcast.fm/+B7NDO9A68/2992">TS</a>]

00:49:53   Apple it's got one port on it USB a port [<a href="https://overcast.fm/+B7NDO9A68/2993">TS</a>]

00:49:56   instead of a USB C port but just one [<a href="https://overcast.fm/+B7NDO9A68/2996">TS</a>]

00:49:58   port on it and it does have the surface [<a href="https://overcast.fm/+B7NDO9A68/2998">TS</a>]

00:50:00   dock you know so you can do other things [<a href="https://overcast.fm/+B7NDO9A68/3000">TS</a>]

00:50:01   with it but I think a lot of people who [<a href="https://overcast.fm/+B7NDO9A68/3001">TS</a>]

00:50:03   were highly critical of Apple for doing [<a href="https://overcast.fm/+B7NDO9A68/3003">TS</a>]

00:50:06   things like a single port MacBook or any [<a href="https://overcast.fm/+B7NDO9A68/3006">TS</a>]

00:50:09   of a dozen decisions they made recently [<a href="https://overcast.fm/+B7NDO9A68/3009">TS</a>]

00:50:11   were strangely silent when it came to [<a href="https://overcast.fm/+B7NDO9A68/3011">TS</a>]

00:50:13   Microsoft making very similar moves with [<a href="https://overcast.fm/+B7NDO9A68/3013">TS</a>]

00:50:14   his laptop yeah one port its USB a which [<a href="https://overcast.fm/+B7NDO9A68/3014">TS</a>]

00:50:17   seems outdated and then they have a [<a href="https://overcast.fm/+B7NDO9A68/3017">TS</a>]

00:50:19   proprietary display port right yeah and [<a href="https://overcast.fm/+B7NDO9A68/3019">TS</a>]

00:50:21   a surface dock that to me that the [<a href="https://overcast.fm/+B7NDO9A68/3021">TS</a>]

00:50:23   proprietary display port seems like the [<a href="https://overcast.fm/+B7NDO9A68/3023">TS</a>]

00:50:25   weird the part that like whoa if Apple [<a href="https://overcast.fm/+B7NDO9A68/3025">TS</a>]

00:50:27   did that that would be that that would [<a href="https://overcast.fm/+B7NDO9A68/3027">TS</a>]

00:50:29   seem generate a lot of criticism I don't [<a href="https://overcast.fm/+B7NDO9A68/3029">TS</a>]

00:50:32   get your you are true I wasn't even [<a href="https://overcast.fm/+B7NDO9A68/3032">TS</a>]

00:50:34   going to bring that aspect up but [<a href="https://overcast.fm/+B7NDO9A68/3034">TS</a>]

00:50:36   there's it how can Apple release a [<a href="https://overcast.fm/+B7NDO9A68/3036">TS</a>]

00:50:38   laptop with one port and get like at a [<a href="https://overcast.fm/+B7NDO9A68/3038">TS</a>]

00:50:41   month of criticism or years of criticism [<a href="https://overcast.fm/+B7NDO9A68/3041">TS</a>]

00:50:44   people still complain about the MacBook [<a href="https://overcast.fm/+B7NDO9A68/3044">TS</a>]

00:50:45   you know people call it the MacBook one [<a href="https://overcast.fm/+B7NDO9A68/3045">TS</a>]

00:50:47   and then [<a href="https://overcast.fm/+B7NDO9A68/3047">TS</a>]

00:50:49   Microsoft releases one with one port it [<a href="https://overcast.fm/+B7NDO9A68/3049">TS</a>]

00:50:52   happens to be outdated the only other [<a href="https://overcast.fm/+B7NDO9A68/3052">TS</a>]

00:50:53   port is a proprietary one which is an [<a href="https://overcast.fm/+B7NDO9A68/3053">TS</a>]

00:50:55   Apple move and it gets headlines like [<a href="https://overcast.fm/+B7NDO9A68/3055">TS</a>]

00:50:59   here's the laptop the apples apples or [<a href="https://overcast.fm/+B7NDO9A68/3059">TS</a>]

00:51:02   Microsoft's macbook killer that Apple [<a href="https://overcast.fm/+B7NDO9A68/3062">TS</a>]

00:51:05   can't ignore and it gets it gets funnier [<a href="https://overcast.fm/+B7NDO9A68/3065">TS</a>]

00:51:07   after that because it is running KB Lake [<a href="https://overcast.fm/+B7NDO9A68/3067">TS</a>]

00:51:09   which is a generation beyond what Apple [<a href="https://overcast.fm/+B7NDO9A68/3069">TS</a>]

00:51:10   ran and there's reasons for that the [<a href="https://overcast.fm/+B7NDO9A68/3070">TS</a>]

00:51:12   quad core version of Kaiba Lake wasn't [<a href="https://overcast.fm/+B7NDO9A68/3072">TS</a>]

00:51:14   ready when Apple needed at the graphics [<a href="https://overcast.fm/+B7NDO9A68/3074">TS</a>]

00:51:16   that Apple one of the more powerful [<a href="https://overcast.fm/+B7NDO9A68/3076">TS</a>]

00:51:16   graphics were not available when Apple [<a href="https://overcast.fm/+B7NDO9A68/3076">TS</a>]

00:51:18   wanted to put them into the MacBook Pro [<a href="https://overcast.fm/+B7NDO9A68/3078">TS</a>]

00:51:19   and this in fact doesn't have those [<a href="https://overcast.fm/+B7NDO9A68/3079">TS</a>]

00:51:21   sorts of graphics options so a Microsoft [<a href="https://overcast.fm/+B7NDO9A68/3081">TS</a>]

00:51:23   made a different choice they went with a [<a href="https://overcast.fm/+B7NDO9A68/3083">TS</a>]

00:51:24   better CPU but arguably a much worse GPU [<a href="https://overcast.fm/+B7NDO9A68/3084">TS</a>]

00:51:26   but at the same time there's 8 gigabytes [<a href="https://overcast.fm/+B7NDO9A68/3086">TS</a>]

00:51:28   and 16 gigabytes of RAM but the 16 [<a href="https://overcast.fm/+B7NDO9A68/3088">TS</a>]

00:51:30   gigabyte version doesn't ship for months [<a href="https://overcast.fm/+B7NDO9A68/3090">TS</a>]

00:51:32   and can you imagine if Apple announced [<a href="https://overcast.fm/+B7NDO9A68/3092">TS</a>]

00:51:33   the new MacBook Pros we went to in [<a href="https://overcast.fm/+B7NDO9A68/3093">TS</a>]

00:51:35   October and said oh by the way 16 [<a href="https://overcast.fm/+B7NDO9A68/3095">TS</a>]

00:51:37   gigabyte versions lock in a chip for a [<a href="https://overcast.fm/+B7NDO9A68/3097">TS</a>]

00:51:39   few months and I also think I went [<a href="https://overcast.fm/+B7NDO9A68/3099">TS</a>]

00:51:42   through the configuration on it because [<a href="https://overcast.fm/+B7NDO9A68/3102">TS</a>]

00:51:43   there was also some initial Twitter [<a href="https://overcast.fm/+B7NDO9A68/3103">TS</a>]

00:51:46   feedback that I saw where it was that [<a href="https://overcast.fm/+B7NDO9A68/3106">TS</a>]

00:51:48   that it shows how overpriced the MacBook [<a href="https://overcast.fm/+B7NDO9A68/3108">TS</a>]

00:51:51   Pros are and I found the exact opposite [<a href="https://overcast.fm/+B7NDO9A68/3111">TS</a>]

00:51:54   where I configured one with core i7 16 [<a href="https://overcast.fm/+B7NDO9A68/3114">TS</a>]

00:51:59   gigs of ram and a 512 megabyte SSD and [<a href="https://overcast.fm/+B7NDO9A68/3119">TS</a>]

00:52:03   the price was 21 99 and a MacBook with [<a href="https://overcast.fm/+B7NDO9A68/3123">TS</a>]

00:52:07   core i7 and 16 gigs of ram and a 512 [<a href="https://overcast.fm/+B7NDO9A68/3127">TS</a>]

00:52:12   gigabyte SSD was $21.99 the exact same [<a href="https://overcast.fm/+B7NDO9A68/3132">TS</a>]

00:52:14   price [<a href="https://overcast.fm/+B7NDO9A68/3134">TS</a>]

00:52:15   $21.99 for Flex John and Apple offers a [<a href="https://overcast.fm/+B7NDO9A68/3135">TS</a>]

00:52:20   one terabyte SSD Microsoft doesn't and [<a href="https://overcast.fm/+B7NDO9A68/3140">TS</a>]

00:52:23   Apple will let you get a 16 gigabytes of [<a href="https://overcast.fm/+B7NDO9A68/3143">TS</a>]

00:52:26   RAM configuration in the core i5 variant [<a href="https://overcast.fm/+B7NDO9A68/3146">TS</a>]

00:52:31   of the MacBook Pro and Microsoft doesn't [<a href="https://overcast.fm/+B7NDO9A68/3151">TS</a>]

00:52:33   if you want to get 16 gigs of ram you've [<a href="https://overcast.fm/+B7NDO9A68/3153">TS</a>]

00:52:35   gotta also upgrade to the core i7 and on [<a href="https://overcast.fm/+B7NDO9A68/3155">TS</a>]

00:52:38   personally me personally I've actually [<a href="https://overcast.fm/+B7NDO9A68/3158">TS</a>]

00:52:41   totally changed my my personal take on [<a href="https://overcast.fm/+B7NDO9A68/3161">TS</a>]

00:52:47   but laptops were for me I think the the [<a href="https://overcast.fm/+B7NDO9A68/3167">TS</a>]

00:52:52   I'm a podcasting from it right now I [<a href="https://overcast.fm/+B7NDO9A68/3172">TS</a>]

00:52:53   have a 2015 or is it 2014 cheese I don't [<a href="https://overcast.fm/+B7NDO9A68/3173">TS</a>]

00:52:57   even remember [<a href="https://overcast.fm/+B7NDO9A68/3177">TS</a>]

00:52:58   MacBook Pro 13 inch MacBook Pro let's [<a href="https://overcast.fm/+B7NDO9A68/3178">TS</a>]

00:53:01   see what they say I don't remember it so [<a href="https://overcast.fm/+B7NDO9A68/3181">TS</a>]

00:53:04   I might take four years Oh mid 2014 [<a href="https://overcast.fm/+B7NDO9A68/3184">TS</a>]

00:53:10   so yeah it's a late 2014 MacBook Pro 13 [<a href="https://overcast.fm/+B7NDO9A68/3190">TS</a>]

00:53:12   inch one of the best computers I've ever [<a href="https://overcast.fm/+B7NDO9A68/3192">TS</a>]

00:53:15   owned I maxed out everything when I [<a href="https://overcast.fm/+B7NDO9A68/3195">TS</a>]

00:53:18   bought it I got like three gigahertz [<a href="https://overcast.fm/+B7NDO9A68/3198">TS</a>]

00:53:21   Intel Core i7 I got the 16 gigs of ram [<a href="https://overcast.fm/+B7NDO9A68/3201">TS</a>]

00:53:24   which is the most I could get and I got [<a href="https://overcast.fm/+B7NDO9A68/3204">TS</a>]

00:53:25   the one terabyte SSD and I'm happy with [<a href="https://overcast.fm/+B7NDO9A68/3205">TS</a>]

00:53:28   all those decisions because I've got a [<a href="https://overcast.fm/+B7NDO9A68/3208">TS</a>]

00:53:30   couple hundred gigabytes left but way [<a href="https://overcast.fm/+B7NDO9A68/3210">TS</a>]

00:53:34   more than 512 I'm like 700 or something [<a href="https://overcast.fm/+B7NDO9A68/3214">TS</a>]

00:53:36   like that so I need the one terabyte was [<a href="https://overcast.fm/+B7NDO9A68/3216">TS</a>]

00:53:39   useful to me I would lie as the biggest [<a href="https://overcast.fm/+B7NDO9A68/3219">TS</a>]

00:53:42   thing I need because I'm lazy and I [<a href="https://overcast.fm/+B7NDO9A68/3222">TS</a>]

00:53:45   always keep lots of Safari tabs open and [<a href="https://overcast.fm/+B7NDO9A68/3225">TS</a>]

00:53:47   slack take slack itself even if you run [<a href="https://overcast.fm/+B7NDO9A68/3227">TS</a>]

00:53:49   it as an app takes like a gigabyte of [<a href="https://overcast.fm/+B7NDO9A68/3229">TS</a>]

00:53:52   RAM yeah I don't think I need a core i7 [<a href="https://overcast.fm/+B7NDO9A68/3232">TS</a>]

00:53:57   I think and I thought this I when I was [<a href="https://overcast.fm/+B7NDO9A68/3237">TS</a>]

00:54:00   testing I had a couple of the review [<a href="https://overcast.fm/+B7NDO9A68/3240">TS</a>]

00:54:01   units of the the new MacBook Pros from [<a href="https://overcast.fm/+B7NDO9A68/3241">TS</a>]

00:54:04   from October there's nothing I do a [<a href="https://overcast.fm/+B7NDO9A68/3244">TS</a>]

00:54:09   daily day-to-day basis where having a [<a href="https://overcast.fm/+B7NDO9A68/3249">TS</a>]

00:54:12   core i7 instead of a core i5 really [<a href="https://overcast.fm/+B7NDO9A68/3252">TS</a>]

00:54:13   makes a difference I don't use Xcode or [<a href="https://overcast.fm/+B7NDO9A68/3253">TS</a>]

00:54:16   if I do I do it rarely enough that the [<a href="https://overcast.fm/+B7NDO9A68/3256">TS</a>]

00:54:19   difference in build times I'm not doing [<a href="https://overcast.fm/+B7NDO9A68/3259">TS</a>]

00:54:21   it all day all day long we're shaving [<a href="https://overcast.fm/+B7NDO9A68/3261">TS</a>]

00:54:24   some time off the the building run cycle [<a href="https://overcast.fm/+B7NDO9A68/3264">TS</a>]

00:54:26   would really make a difference other [<a href="https://overcast.fm/+B7NDO9A68/3266">TS</a>]

00:54:30   things I do that might be like batch [<a href="https://overcast.fm/+B7NDO9A68/3270">TS</a>]

00:54:31   processing it doesn't matter to me [<a href="https://overcast.fm/+B7NDO9A68/3271">TS</a>]

00:54:33   because it's running in the background [<a href="https://overcast.fm/+B7NDO9A68/3273">TS</a>]

00:54:34   you know it the difference between core [<a href="https://overcast.fm/+B7NDO9A68/3274">TS</a>]

00:54:37   i5 and core i7 performance wise isn't [<a href="https://overcast.fm/+B7NDO9A68/3277">TS</a>]

00:54:39   meaningful to me personally and the core [<a href="https://overcast.fm/+B7NDO9A68/3279">TS</a>]

00:54:41   i5 is going to get better battery life [<a href="https://overcast.fm/+B7NDO9A68/3281">TS</a>]

00:54:42   and that actually is that's more [<a href="https://overcast.fm/+B7NDO9A68/3282">TS</a>]

00:54:44   important to me so I think the next time [<a href="https://overcast.fm/+B7NDO9A68/3284">TS</a>]

00:54:45   I get a MacBook Pro I'd get a core i5 [<a href="https://overcast.fm/+B7NDO9A68/3285">TS</a>]

00:54:48   that would get better battery life and [<a href="https://overcast.fm/+B7NDO9A68/3288">TS</a>]

00:54:50   it's way more than fast enough and then [<a href="https://overcast.fm/+B7NDO9A68/3290">TS</a>]

00:54:53   just max out the SSD in the RAM and [<a href="https://overcast.fm/+B7NDO9A68/3293">TS</a>]

00:54:55   Microsoft won't let you do that and I [<a href="https://overcast.fm/+B7NDO9A68/3295">TS</a>]

00:54:57   find that to be a very useful [<a href="https://overcast.fm/+B7NDO9A68/3297">TS</a>]

00:54:58   configuration I have the exact same [<a href="https://overcast.fm/+B7NDO9A68/3298">TS</a>]

00:55:01   MacBook Pro that you have from before [<a href="https://overcast.fm/+B7NDO9A68/3301">TS</a>]

00:55:02   the exact same configuration and I came [<a href="https://overcast.fm/+B7NDO9A68/3302">TS</a>]

00:55:04   to the exact same conclusion about this [<a href="https://overcast.fm/+B7NDO9A68/3304">TS</a>]

00:55:05   one and in fact I can't mention any [<a href="https://overcast.fm/+B7NDO9A68/3305">TS</a>]

00:55:07   names but someone who knows those [<a href="https://overcast.fm/+B7NDO9A68/3307">TS</a>]

00:55:09   chipsets inside it out just told me [<a href="https://overcast.fm/+B7NDO9A68/3309">TS</a>]

00:55:10   point blank don't give Intel the f [<a href="https://overcast.fm/+B7NDO9A68/3310">TS</a>]

00:55:11   your money I I really I I believe that I [<a href="https://overcast.fm/+B7NDO9A68/3311">TS</a>]

00:55:17   really do and it's not so much that [<a href="https://overcast.fm/+B7NDO9A68/3317">TS</a>]

00:55:18   there's anything wrong with the core i7 [<a href="https://overcast.fm/+B7NDO9A68/3318">TS</a>]

00:55:20   but that the core i5 is just good enough [<a href="https://overcast.fm/+B7NDO9A68/3320">TS</a>]

00:55:23   and I really do on that curve and I [<a href="https://overcast.fm/+B7NDO9A68/3323">TS</a>]

00:55:26   think that's why Apple has wisely made [<a href="https://overcast.fm/+B7NDO9A68/3326">TS</a>]

00:55:28   at the default even on the pros it's not [<a href="https://overcast.fm/+B7NDO9A68/3328">TS</a>]

00:55:32   just that it's more expensive but that [<a href="https://overcast.fm/+B7NDO9A68/3332">TS</a>]

00:55:33   it's really it's a good even for someone [<a href="https://overcast.fm/+B7NDO9A68/3333">TS</a>]

00:55:35   with who needs a hyper you know [<a href="https://overcast.fm/+B7NDO9A68/3335">TS</a>]

00:55:37   relatively on the scale of all of [<a href="https://overcast.fm/+B7NDO9A68/3337">TS</a>]

00:55:39   Apple's MacBooks higher performance [<a href="https://overcast.fm/+B7NDO9A68/3339">TS</a>]

00:55:41   model the MacBook Pro with the Core i5 [<a href="https://overcast.fm/+B7NDO9A68/3341">TS</a>]

00:55:43   is a good one so anyways that money you [<a href="https://overcast.fm/+B7NDO9A68/3343">TS</a>]

00:55:45   get an extra port meaning I'm just [<a href="https://overcast.fm/+B7NDO9A68/3345">TS</a>]

00:55:46   getting one port my MacBook Pros so [<a href="https://overcast.fm/+B7NDO9A68/3346">TS</a>]

00:55:48   anyway I do find that interesting on the [<a href="https://overcast.fm/+B7NDO9A68/3348">TS</a>]

00:55:50   surface I'll give them kudos I don't [<a href="https://overcast.fm/+B7NDO9A68/3350">TS</a>]

00:55:53   think it looks like a MacBook Air I [<a href="https://overcast.fm/+B7NDO9A68/3353">TS</a>]

00:55:54   think it's obviously I think Apple is [<a href="https://overcast.fm/+B7NDO9A68/3354">TS</a>]

00:55:56   largely defined the modern laptop in a [<a href="https://overcast.fm/+B7NDO9A68/3356">TS</a>]

00:56:00   way that there are some basic [<a href="https://overcast.fm/+B7NDO9A68/3360">TS</a>]

00:56:02   fundamental similarities to the MacBook [<a href="https://overcast.fm/+B7NDO9A68/3362">TS</a>]

00:56:06   energy design [<a href="https://overcast.fm/+B7NDO9A68/3366">TS</a>]

00:56:07   yeah the wedge design is certainly one [<a href="https://overcast.fm/+B7NDO9A68/3367">TS</a>]

00:56:09   but I don't think that's the sort of [<a href="https://overcast.fm/+B7NDO9A68/3369">TS</a>]

00:56:11   thing that even me as somebody who's [<a href="https://overcast.fm/+B7NDO9A68/3371">TS</a>]

00:56:13   relatively sensitive to people ripping [<a href="https://overcast.fm/+B7NDO9A68/3373">TS</a>]

00:56:14   off Mac books I don't think that's [<a href="https://overcast.fm/+B7NDO9A68/3374">TS</a>]

00:56:16   something that they can that they could [<a href="https://overcast.fm/+B7NDO9A68/3376">TS</a>]

00:56:17   lay ownership to you know it's even sort [<a href="https://overcast.fm/+B7NDO9A68/3377">TS</a>]

00:56:22   of like Tim Cook mentioned this I think [<a href="https://overcast.fm/+B7NDO9A68/3382">TS</a>]

00:56:24   when at the event last last year when [<a href="https://overcast.fm/+B7NDO9A68/3384">TS</a>]

00:56:27   they the when I introduced the MacBook [<a href="https://overcast.fm/+B7NDO9A68/3387">TS</a>]

00:56:29   Pros when they went through all of [<a href="https://overcast.fm/+B7NDO9A68/3389">TS</a>]

00:56:30   Apple's portables from the beginning of [<a href="https://overcast.fm/+B7NDO9A68/3390">TS</a>]

00:56:33   the I'd like from at least from the [<a href="https://overcast.fm/+B7NDO9A68/3393">TS</a>]

00:56:34   first power book I think they skipped [<a href="https://overcast.fm/+B7NDO9A68/3394">TS</a>]

00:56:36   the Mac portable but all the ones that [<a href="https://overcast.fm/+B7NDO9A68/3396">TS</a>]

00:56:39   you had identifies a laptop like the Mac [<a href="https://overcast.fm/+B7NDO9A68/3399">TS</a>]

00:56:41   portable was portable but wasn't the [<a href="https://overcast.fm/+B7NDO9A68/3401">TS</a>]

00:56:42   laptop like it seems crazy now but Apple [<a href="https://overcast.fm/+B7NDO9A68/3402">TS</a>]

00:56:46   was the first one who put the keyboard [<a href="https://overcast.fm/+B7NDO9A68/3406">TS</a>]

00:56:48   back so that you have palm rests in [<a href="https://overcast.fm/+B7NDO9A68/3408">TS</a>]

00:56:51   front all previous laptops had the keys [<a href="https://overcast.fm/+B7NDO9A68/3411">TS</a>]

00:56:54   right up to the front of the device and [<a href="https://overcast.fm/+B7NDO9A68/3414">TS</a>]

00:56:57   you know so the fact I just think that's [<a href="https://overcast.fm/+B7NDO9A68/3417">TS</a>]

00:57:00   just something that when you see it [<a href="https://overcast.fm/+B7NDO9A68/3420">TS</a>]

00:57:01   you're like oh that's an obvious way to [<a href="https://overcast.fm/+B7NDO9A68/3421">TS</a>]

00:57:03   do it I think the no wise design yeah [<a href="https://overcast.fm/+B7NDO9A68/3423">TS</a>]

00:57:04   right I think the wedge shape of the [<a href="https://overcast.fm/+B7NDO9A68/3424">TS</a>]

00:57:06   MacBook Air is an obvious way to shave [<a href="https://overcast.fm/+B7NDO9A68/3426">TS</a>]

00:57:08   weight off off a device where only some [<a href="https://overcast.fm/+B7NDO9A68/3428">TS</a>]

00:57:11   of the components need need the full [<a href="https://overcast.fm/+B7NDO9A68/3431">TS</a>]

00:57:13   thickness at the back and if you can [<a href="https://overcast.fm/+B7NDO9A68/3433">TS</a>]

00:57:16   make it thinner in a front you might as [<a href="https://overcast.fm/+B7NDO9A68/3436">TS</a>]

00:57:17   well so I don't hold that against him [<a href="https://overcast.fm/+B7NDO9A68/3437">TS</a>]

00:57:19   like at a glance you don't look at it [<a href="https://overcast.fm/+B7NDO9A68/3439">TS</a>]

00:57:21   and you wouldn't look at that and think [<a href="https://overcast.fm/+B7NDO9A68/3441">TS</a>]

00:57:22   that two MacBook Air [<a href="https://overcast.fm/+B7NDO9A68/3442">TS</a>]

00:57:23   I did but you know but I'm willing to [<a href="https://overcast.fm/+B7NDO9A68/3443">TS</a>]

00:57:25   concede the point that you watch the [<a href="https://overcast.fm/+B7NDO9A68/3445">TS</a>]

00:57:27   video because the video again is very [<a href="https://overcast.fm/+B7NDO9A68/3447">TS</a>]

00:57:29   similar to Apple design language you see [<a href="https://overcast.fm/+B7NDO9A68/3449">TS</a>]

00:57:30   that computer opening up and if you [<a href="https://overcast.fm/+B7NDO9A68/3450">TS</a>]

00:57:32   squint a little bit you can't tell the [<a href="https://overcast.fm/+B7NDO9A68/3452">TS</a>]

00:57:33   difference all right and they do you [<a href="https://overcast.fm/+B7NDO9A68/3453">TS</a>]

00:57:34   know they obviously took a lot of pride [<a href="https://overcast.fm/+B7NDO9A68/3454">TS</a>]

00:57:36   in the video and and it is Apple style [<a href="https://overcast.fm/+B7NDO9A68/3456">TS</a>]

00:57:38   video but it's there's a lot of pride in [<a href="https://overcast.fm/+B7NDO9A68/3458">TS</a>]

00:57:40   the internals too [<a href="https://overcast.fm/+B7NDO9A68/3460">TS</a>]

00:57:41   yes they showed the what would you call [<a href="https://overcast.fm/+B7NDO9A68/3461">TS</a>]

00:57:43   it the the it's obviously done in CGI [<a href="https://overcast.fm/+B7NDO9A68/3463">TS</a>]

00:57:48   but yeah the the computer the renders [<a href="https://overcast.fm/+B7NDO9A68/3468">TS</a>]

00:57:51   yeah coming apart that the different [<a href="https://overcast.fm/+B7NDO9A68/3471">TS</a>]

00:57:53   parts of it are you know the little [<a href="https://overcast.fm/+B7NDO9A68/3473">TS</a>]

00:57:56   screws and everything going in other [<a href="https://overcast.fm/+B7NDO9A68/3476">TS</a>]

00:57:58   words do they've gotten much I mean from [<a href="https://overcast.fm/+B7NDO9A68/3478">TS</a>]

00:57:59   for a software company they've gotten [<a href="https://overcast.fm/+B7NDO9A68/3479">TS</a>]

00:58:00   remarkable hardware chops over the last [<a href="https://overcast.fm/+B7NDO9A68/3480">TS</a>]

00:58:02   few years well it's funny that they've [<a href="https://overcast.fm/+B7NDO9A68/3482">TS</a>]

00:58:05   always had a good reputation for making [<a href="https://overcast.fm/+B7NDO9A68/3485">TS</a>]

00:58:06   like mice and keyboards right the device [<a href="https://overcast.fm/+B7NDO9A68/3486">TS</a>]

00:58:09   that Microsoft mice and keyboards have [<a href="https://overcast.fm/+B7NDO9A68/3489">TS</a>]

00:58:10   ever since they got into the business [<a href="https://overcast.fm/+B7NDO9A68/3490">TS</a>]

00:58:11   have had reputation as world-class you [<a href="https://overcast.fm/+B7NDO9A68/3491">TS</a>]

00:58:14   know but the Xbox Live not so much no [<a href="https://overcast.fm/+B7NDO9A68/3494">TS</a>]

00:58:19   red rings and squeaky boxes right um but [<a href="https://overcast.fm/+B7NDO9A68/3499">TS</a>]

00:58:23   yeah they you know and I I even like the [<a href="https://overcast.fm/+B7NDO9A68/3503">TS</a>]

00:58:26   way that the I think is it the windows [<a href="https://overcast.fm/+B7NDO9A68/3506">TS</a>]

00:58:28   logo or the Microsoft logo the four [<a href="https://overcast.fm/+B7NDO9A68/3508">TS</a>]

00:58:30   rectangles thing the windows logo yeah [<a href="https://overcast.fm/+B7NDO9A68/3510">TS</a>]

00:58:32   is that what it is it's you know it [<a href="https://overcast.fm/+B7NDO9A68/3512">TS</a>]

00:58:34   looks good it's you know they've finally [<a href="https://overcast.fm/+B7NDO9A68/3514">TS</a>]

00:58:35   gotten it to a point where it's reduced [<a href="https://overcast.fm/+B7NDO9A68/3515">TS</a>]

00:58:37   to a real icon it was really the de [<a href="https://overcast.fm/+B7NDO9A68/3517">TS</a>]

00:58:41   facto Microsoft logo by now so I think [<a href="https://overcast.fm/+B7NDO9A68/3521">TS</a>]

00:58:43   they use it everywhere it they're using [<a href="https://overcast.fm/+B7NDO9A68/3523">TS</a>]

00:58:45   a different material they've got like a [<a href="https://overcast.fm/+B7NDO9A68/3525">TS</a>]

00:58:47   soft touch forget the name of it there's [<a href="https://overcast.fm/+B7NDO9A68/3527">TS</a>]

00:58:52   a brand name that I wasn't familiar with [<a href="https://overcast.fm/+B7NDO9A68/3532">TS</a>]

00:58:53   but yes settle something yeah it's some [<a href="https://overcast.fm/+B7NDO9A68/3533">TS</a>]

00:58:56   kind of like fake leather type yeah [<a href="https://overcast.fm/+B7NDO9A68/3536">TS</a>]

00:58:58   artificial synthetic leather what [<a href="https://overcast.fm/+B7NDO9A68/3538">TS</a>]

00:59:00   astroturf is - grass or something um [<a href="https://overcast.fm/+B7NDO9A68/3540">TS</a>]

00:59:02   yeah but that it's used by you know [<a href="https://overcast.fm/+B7NDO9A68/3542">TS</a>]

00:59:04   premium luxury automakers for components [<a href="https://overcast.fm/+B7NDO9A68/3544">TS</a>]

00:59:07   and caught you know like the dashboards [<a href="https://overcast.fm/+B7NDO9A68/3547">TS</a>]

00:59:09   of cards or stuff like that [<a href="https://overcast.fm/+B7NDO9A68/3549">TS</a>]

00:59:10   so supposedly a great material would be [<a href="https://overcast.fm/+B7NDO9A68/3550">TS</a>]

00:59:13   will be interesting to see how it wears [<a href="https://overcast.fm/+B7NDO9A68/3553">TS</a>]

00:59:15   and you might think hey well duh of [<a href="https://overcast.fm/+B7NDO9A68/3555">TS</a>]

00:59:18   course it's going to wear well why would [<a href="https://overcast.fm/+B7NDO9A68/3558">TS</a>]

00:59:19   they use it if it doesn't wear well but [<a href="https://overcast.fm/+B7NDO9A68/3559">TS</a>]

00:59:21   you know then you think about the [<a href="https://overcast.fm/+B7NDO9A68/3561">TS</a>]

00:59:22   remember the iPod touch that yep they [<a href="https://overcast.fm/+B7NDO9A68/3562">TS</a>]

00:59:25   were sir well whatnot ipod touch it was [<a href="https://overcast.fm/+B7NDO9A68/3565">TS</a>]

00:59:27   an iPod Nano or something that was like [<a href="https://overcast.fm/+B7NDO9A68/3567">TS</a>]

00:59:30   you could be scratch it with your [<a href="https://overcast.fm/+B7NDO9A68/3570">TS</a>]

00:59:32   fingernail yeah no totally you can it's [<a href="https://overcast.fm/+B7NDO9A68/3572">TS</a>]

00:59:34   hard to but there's no amount of QA that [<a href="https://overcast.fm/+B7NDO9A68/3574">TS</a>]

00:59:36   can prepare you for a million customers [<a href="https://overcast.fm/+B7NDO9A68/3576">TS</a>]

00:59:37   about it so we'll see but that's it [<a href="https://overcast.fm/+B7NDO9A68/3577">TS</a>]

00:59:39   that's new I don't I don't recall ever [<a href="https://overcast.fm/+B7NDO9A68/3579">TS</a>]

00:59:41   seeing a premium laptop that was [<a href="https://overcast.fm/+B7NDO9A68/3581">TS</a>]

00:59:43   something other than aluminum or you [<a href="https://overcast.fm/+B7NDO9A68/3583">TS</a>]

00:59:47   know plastic as the surface yeah they [<a href="https://overcast.fm/+B7NDO9A68/3587">TS</a>]

00:59:50   said they wanted to be less sterile to [<a href="https://overcast.fm/+B7NDO9A68/3590">TS</a>]

00:59:52   be less cold to be more like a warmer [<a href="https://overcast.fm/+B7NDO9A68/3592">TS</a>]

00:59:53   feeling I just thought that's going to [<a href="https://overcast.fm/+B7NDO9A68/3593">TS</a>]

00:59:55   pick up a lot of stains and a lot of [<a href="https://overcast.fm/+B7NDO9A68/3595">TS</a>]

00:59:57   interns at least the lighter sellers [<a href="https://overcast.fm/+B7NDO9A68/3597">TS</a>]

00:59:58   would I think I don't [<a href="https://overcast.fm/+B7NDO9A68/3598">TS</a>]

00:59:58   would I think I don't [<a href="https://overcast.fm/+B7NDO9A68/3598">TS</a>]

01:00:00   oh um but I mean the argument I guess is [<a href="https://overcast.fm/+B7NDO9A68/3600">TS</a>]

01:00:02   that's going to patina like a good [<a href="https://overcast.fm/+B7NDO9A68/3602">TS</a>]

01:00:03   leather I don't know but there's a fancy [<a href="https://overcast.fm/+B7NDO9A68/3603">TS</a>]

01:00:05   way of saying this T yeah but it's weird [<a href="https://overcast.fm/+B7NDO9A68/3605">TS</a>]

01:00:08   though I think things that patina by [<a href="https://overcast.fm/+B7NDO9A68/3608">TS</a>]

01:00:09   touch are different than things like if [<a href="https://overcast.fm/+B7NDO9A68/3609">TS</a>]

01:00:11   you have like a leather watch strap or a [<a href="https://overcast.fm/+B7NDO9A68/3611">TS</a>]

01:00:15   leather belt it will get get a patina [<a href="https://overcast.fm/+B7NDO9A68/3615">TS</a>]

01:00:20   over time but it doesn't look like two [<a href="https://overcast.fm/+B7NDO9A68/3620">TS</a>]

01:00:23   sweaty palm prints yes right no yeah [<a href="https://overcast.fm/+B7NDO9A68/3623">TS</a>]

01:00:27   exactly you know it's coming from use as [<a href="https://overcast.fm/+B7NDO9A68/3627">TS</a>]

01:00:30   opposed to coming from just sweat on two [<a href="https://overcast.fm/+B7NDO9A68/3630">TS</a>]

01:00:32   spots right right on the palm rest and [<a href="https://overcast.fm/+B7NDO9A68/3632">TS</a>]

01:00:35   those are heavily using that's heavy [<a href="https://overcast.fm/+B7NDO9A68/3635">TS</a>]

01:00:37   trafficked area yeah so we'll see you [<a href="https://overcast.fm/+B7NDO9A68/3637">TS</a>]

01:00:38   you know but but give them credit for [<a href="https://overcast.fm/+B7NDO9A68/3638">TS</a>]

01:00:39   something original yeah it looks pretty [<a href="https://overcast.fm/+B7NDO9A68/3639">TS</a>]

01:00:42   good but I don't think the price is all [<a href="https://overcast.fm/+B7NDO9A68/3642">TS</a>]

01:00:44   that compelling I mean I don't think [<a href="https://overcast.fm/+B7NDO9A68/3644">TS</a>]

01:00:46   it's bad but I don't I don't get the [<a href="https://overcast.fm/+B7NDO9A68/3646">TS</a>]

01:00:47   argument that it makes Apple's MacBook [<a href="https://overcast.fm/+B7NDO9A68/3647">TS</a>]

01:00:49   pricing we've got a line no like the the [<a href="https://overcast.fm/+B7NDO9A68/3649">TS</a>]

01:00:52   one thing you could criticize Apple for [<a href="https://overcast.fm/+B7NDO9A68/3652">TS</a>]

01:00:53   is that at $99 $909 they do not have a [<a href="https://overcast.fm/+B7NDO9A68/3653">TS</a>]

01:00:56   retina computer that the MacBook Air is [<a href="https://overcast.fm/+B7NDO9A68/3656">TS</a>]

01:00:57   still a non retina machine although it [<a href="https://overcast.fm/+B7NDO9A68/3657">TS</a>]

01:00:59   does have an available wide over a [<a href="https://overcast.fm/+B7NDO9A68/3659">TS</a>]

01:01:01   variety of ports then this machine does [<a href="https://overcast.fm/+B7NDO9A68/3661">TS</a>]

01:01:03   right for people who want to always [<a href="https://overcast.fm/+B7NDO9A68/3663">TS</a>]

01:01:04   wanted a retina MacBook Air the MacBook [<a href="https://overcast.fm/+B7NDO9A68/3664">TS</a>]

01:01:08   MacBook Pro Escape is not quite that and [<a href="https://overcast.fm/+B7NDO9A68/3668">TS</a>]

01:01:10   this is close writer right and that is [<a href="https://overcast.fm/+B7NDO9A68/3670">TS</a>]

01:01:12   the take you know there are a couple of [<a href="https://overcast.fm/+B7NDO9A68/3672">TS</a>]

01:01:13   tweets along the lines of you know this [<a href="https://overcast.fm/+B7NDO9A68/3673">TS</a>]

01:01:15   is the MacBook Air that Apple the retina [<a href="https://overcast.fm/+B7NDO9A68/3675">TS</a>]

01:01:17   MacBook Air that Apple never made and [<a href="https://overcast.fm/+B7NDO9A68/3677">TS</a>]

01:01:20   you can kind of see that in you know [<a href="https://overcast.fm/+B7NDO9A68/3680">TS</a>]

01:01:22   squint your eyes and that's sort of [<a href="https://overcast.fm/+B7NDO9A68/3682">TS</a>]

01:01:23   basically what it is it's the wedge [<a href="https://overcast.fm/+B7NDO9A68/3683">TS</a>]

01:01:25   shape it's 13 inches display it has a [<a href="https://overcast.fm/+B7NDO9A68/3685">TS</a>]

01:01:28   Retina display it's got the Core i5 and [<a href="https://overcast.fm/+B7NDO9A68/3688">TS</a>]

01:01:31   core i7 chipsets as opposed to the Intel [<a href="https://overcast.fm/+B7NDO9A68/3691">TS</a>]

01:01:34   m3 m5 and seven chips that that the [<a href="https://overcast.fm/+B7NDO9A68/3694">TS</a>]

01:01:36   MacBook has yeah which I still don't [<a href="https://overcast.fm/+B7NDO9A68/3696">TS</a>]

01:01:40   like mean whenever those chips see my [<a href="https://overcast.fm/+B7NDO9A68/3700">TS</a>]

01:01:41   iPad pro they just cry it's you know [<a href="https://overcast.fm/+B7NDO9A68/3701">TS</a>]

01:01:44   that's the truth I mean for people who [<a href="https://overcast.fm/+B7NDO9A68/3704">TS</a>]

01:01:46   don't pay attention to those specs and I [<a href="https://overcast.fm/+B7NDO9A68/3706">TS</a>]

01:01:47   know some of you know some of you people [<a href="https://overcast.fm/+B7NDO9A68/3707">TS</a>]

01:01:49   listening obviously do but I think a lot [<a href="https://overcast.fm/+B7NDO9A68/3709">TS</a>]

01:01:51   of you probably don't but you know the [<a href="https://overcast.fm/+B7NDO9A68/3711">TS</a>]

01:01:54   the MacBook the one-port MacBook that we [<a href="https://overcast.fm/+B7NDO9A68/3714">TS</a>]

01:01:57   have today is very very very similar [<a href="https://overcast.fm/+B7NDO9A68/3717">TS</a>]

01:02:00   conceptually to the original when the [<a href="https://overcast.fm/+B7NDO9A68/3720">TS</a>]

01:02:02   iPod when the iPad if not iPad air [<a href="https://overcast.fm/+B7NDO9A68/3722">TS</a>]

01:02:05   macbook air first came out where it was [<a href="https://overcast.fm/+B7NDO9A68/3725">TS</a>]

01:02:09   not priced based on performance right [<a href="https://overcast.fm/+B7NDO9A68/3729">TS</a>]

01:02:13   that's the [<a href="https://overcast.fm/+B7NDO9A68/3733">TS</a>]

01:02:13   you know that and in traditional [<a href="https://overcast.fm/+B7NDO9A68/3733">TS</a>]

01:02:16   computer thinking you spend more to get [<a href="https://overcast.fm/+B7NDO9A68/3736">TS</a>]

01:02:19   a faster computer and you spend less and [<a href="https://overcast.fm/+B7NDO9A68/3739">TS</a>]

01:02:21   you get a slower computer by some you [<a href="https://overcast.fm/+B7NDO9A68/3741">TS</a>]

01:02:24   know by some multiple measures often of [<a href="https://overcast.fm/+B7NDO9A68/3744">TS</a>]

01:02:27   speed io CPU graphics you name it you [<a href="https://overcast.fm/+B7NDO9A68/3747">TS</a>]

01:02:31   spend more you get faster you spend less [<a href="https://overcast.fm/+B7NDO9A68/3751">TS</a>]

01:02:33   you get slower and the MacBook Air was a [<a href="https://overcast.fm/+B7NDO9A68/3753">TS</a>]

01:02:35   dramatic exception to that where the [<a href="https://overcast.fm/+B7NDO9A68/3755">TS</a>]

01:02:38   MacBook Air was a lot more expensive and [<a href="https://overcast.fm/+B7NDO9A68/3758">TS</a>]

01:02:41   a lot slower but what you got was [<a href="https://overcast.fm/+B7NDO9A68/3761">TS</a>]

01:02:43   something remarkably thinner and lighter [<a href="https://overcast.fm/+B7NDO9A68/3763">TS</a>]

01:02:45   you know famously taken out of a manila [<a href="https://overcast.fm/+B7NDO9A68/3765">TS</a>]

01:02:49   envelope by Steve Jobs on States to [<a href="https://overcast.fm/+B7NDO9A68/3769">TS</a>]

01:02:50   announce it to gasps outright gasps from [<a href="https://overcast.fm/+B7NDO9A68/3770">TS</a>]

01:02:54   the audience like the appeal was [<a href="https://overcast.fm/+B7NDO9A68/3774">TS</a>]

01:02:55   immediate but in terms of how is it [<a href="https://overcast.fm/+B7NDO9A68/3775">TS</a>]

01:02:57   priced it was very different it was a [<a href="https://overcast.fm/+B7NDO9A68/3777">TS</a>]

01:02:59   premium price product even though the [<a href="https://overcast.fm/+B7NDO9A68/3779">TS</a>]

01:03:00   performance was far behind a MacBook Pro [<a href="https://overcast.fm/+B7NDO9A68/3780">TS</a>]

01:03:03   like far less expensive computers the [<a href="https://overcast.fm/+B7NDO9A68/3783">TS</a>]

01:03:05   MacBook today is sort of like that the [<a href="https://overcast.fm/+B7NDO9A68/3785">TS</a>]

01:03:07   difference isn't is dramatic it's not [<a href="https://overcast.fm/+B7NDO9A68/3787">TS</a>]

01:03:08   super expensive you know I think what [<a href="https://overcast.fm/+B7NDO9A68/3788">TS</a>]

01:03:10   does it start at $12.99 and a reasonable [<a href="https://overcast.fm/+B7NDO9A68/3790">TS</a>]

01:03:13   configures by I would say around fifteen [<a href="https://overcast.fm/+B7NDO9A68/3793">TS</a>]

01:03:15   sixteen hundred dollars but it's slower [<a href="https://overcast.fm/+B7NDO9A68/3795">TS</a>]

01:03:18   than a $999 MacBook Air yeah and I think [<a href="https://overcast.fm/+B7NDO9A68/3798">TS</a>]

01:03:22   it's also if you actually look at that [<a href="https://overcast.fm/+B7NDO9A68/3802">TS</a>]

01:03:25   computer the components that Apple used [<a href="https://overcast.fm/+B7NDO9A68/3805">TS</a>]

01:03:26   in that are expensive and it's a really [<a href="https://overcast.fm/+B7NDO9A68/3806">TS</a>]

01:03:28   bad analogy but they delivered [<a href="https://overcast.fm/+B7NDO9A68/3808">TS</a>]

01:03:29   futuristic computer technology in the [<a href="https://overcast.fm/+B7NDO9A68/3809">TS</a>]

01:03:31   present and that's always expensive and [<a href="https://overcast.fm/+B7NDO9A68/3811">TS</a>]

01:03:33   I remember sort of asking like why it [<a href="https://overcast.fm/+B7NDO9A68/3813">TS</a>]

01:03:34   was this price and it seemed overpriced [<a href="https://overcast.fm/+B7NDO9A68/3814">TS</a>]

01:03:36   I got this aghast sort of look and then [<a href="https://overcast.fm/+B7NDO9A68/3816">TS</a>]

01:03:38   I got a very behind-the-scenes rundown [<a href="https://overcast.fm/+B7NDO9A68/3818">TS</a>]

01:03:41   of what actually went into make it like [<a href="https://overcast.fm/+B7NDO9A68/3821">TS</a>]

01:03:42   that displays incredibly sophisticated [<a href="https://overcast.fm/+B7NDO9A68/3822">TS</a>]

01:03:44   and a lot of Technology they had to [<a href="https://overcast.fm/+B7NDO9A68/3824">TS</a>]

01:03:46   invent to make the computer the way it [<a href="https://overcast.fm/+B7NDO9A68/3826">TS</a>]

01:03:48   is incredibly expensive and [<a href="https://overcast.fm/+B7NDO9A68/3828">TS</a>]

01:03:50   sophisticated and you could argue that [<a href="https://overcast.fm/+B7NDO9A68/3830">TS</a>]

01:03:51   they don't need to do that kind of thing [<a href="https://overcast.fm/+B7NDO9A68/3831">TS</a>]

01:03:53   and I think we'll see that again with [<a href="https://overcast.fm/+B7NDO9A68/3833">TS</a>]

01:03:54   the iPhone 8 when it ships that it's [<a href="https://overcast.fm/+B7NDO9A68/3834">TS</a>]

01:03:56   going to be more expensive than the [<a href="https://overcast.fm/+B7NDO9A68/3836">TS</a>]

01:03:57   current iPhones but because the [<a href="https://overcast.fm/+B7NDO9A68/3837">TS</a>]

01:03:58   technology they're putting in it would [<a href="https://overcast.fm/+B7NDO9A68/3838">TS</a>]

01:04:00   otherwise not come to market for a [<a href="https://overcast.fm/+B7NDO9A68/3840">TS</a>]

01:04:01   couple years and that's the cost of [<a href="https://overcast.fm/+B7NDO9A68/3841">TS</a>]

01:04:03   bringing that stuff forward sooner so [<a href="https://overcast.fm/+B7NDO9A68/3843">TS</a>]

01:04:05   you really are skipping ahead but you [<a href="https://overcast.fm/+B7NDO9A68/3845">TS</a>]

01:04:07   really think that they're going to [<a href="https://overcast.fm/+B7NDO9A68/3847">TS</a>]

01:04:08   they're going to ship an iPhone pro or X [<a href="https://overcast.fm/+B7NDO9A68/3848">TS</a>]

01:04:11   or eight or something that actually [<a href="https://overcast.fm/+B7NDO9A68/3851">TS</a>]

01:04:13   raises the prices from the current [<a href="https://overcast.fm/+B7NDO9A68/3853">TS</a>]

01:04:14   iPhone 7 and 7 plus prices yeah I think [<a href="https://overcast.fm/+B7NDO9A68/3854">TS</a>]

01:04:17   the 7 I mean I think they saw that [<a href="https://overcast.fm/+B7NDO9A68/3857">TS</a>]

01:04:19   there's price elasticity when they made [<a href="https://overcast.fm/+B7NDO9A68/3859">TS</a>]

01:04:20   the iPhone 7 plus 20 bucks more than [<a href="https://overcast.fm/+B7NDO9A68/3860">TS</a>]

01:04:23   previous iPhone 7 sorry the previous [<a href="https://overcast.fm/+B7NDO9A68/3863">TS</a>]

01:04:25   iPhone plus and that's going to carry [<a href="https://overcast.fm/+B7NDO9A68/3865">TS</a>]

01:04:27   forward [<a href="https://overcast.fm/+B7NDO9A68/3867">TS</a>]

01:04:27   they start introducing things like it's [<a href="https://overcast.fm/+B7NDO9A68/3867">TS</a>]

01:04:29   always a balancing act if we want to put [<a href="https://overcast.fm/+B7NDO9A68/3869">TS</a>]

01:04:30   something like distance charging and if [<a href="https://overcast.fm/+B7NDO9A68/3870">TS</a>]

01:04:31   we want to put a much better camera [<a href="https://overcast.fm/+B7NDO9A68/3871">TS</a>]

01:04:33   system and if we want to put much better [<a href="https://overcast.fm/+B7NDO9A68/3873">TS</a>]

01:04:34   screen technology all these things have [<a href="https://overcast.fm/+B7NDO9A68/3874">TS</a>]

01:04:36   a cost and they'll come down over time [<a href="https://overcast.fm/+B7NDO9A68/3876">TS</a>]

01:04:37   but if we do it today it's going to be [<a href="https://overcast.fm/+B7NDO9A68/3877">TS</a>]

01:04:39   this price if we do it next year the [<a href="https://overcast.fm/+B7NDO9A68/3879">TS</a>]

01:04:40   year after it's going to be this price [<a href="https://overcast.fm/+B7NDO9A68/3880">TS</a>]

01:04:42   and once in a while I think they're [<a href="https://overcast.fm/+B7NDO9A68/3882">TS</a>]

01:04:43   going to gamble and say we can afford to [<a href="https://overcast.fm/+B7NDO9A68/3883">TS</a>]

01:04:45   test the upper limits of life on pricing [<a href="https://overcast.fm/+B7NDO9A68/3885">TS</a>]

01:04:47   yeah and the other factor that comes [<a href="https://overcast.fm/+B7NDO9A68/3887">TS</a>]

01:04:49   into that is that they can they can not [<a href="https://overcast.fm/+B7NDO9A68/3889">TS</a>]

01:04:52   have to Bank on having seventy million [<a href="https://overcast.fm/+B7NDO9A68/3892">TS</a>]

01:04:54   of those components in the first oh yeah [<a href="https://overcast.fm/+B7NDO9A68/3894">TS</a>]

01:04:57   it controls demand the price is higher [<a href="https://overcast.fm/+B7NDO9A68/3897">TS</a>]

01:04:59   less people want it and then you know [<a href="https://overcast.fm/+B7NDO9A68/3899">TS</a>]

01:05:00   the constraint supplies don't matter as [<a href="https://overcast.fm/+B7NDO9A68/3900">TS</a>]

01:05:02   much I think if that's going to be their [<a href="https://overcast.fm/+B7NDO9A68/3902">TS</a>]

01:05:04   strategy with the iPhone which I don't [<a href="https://overcast.fm/+B7NDO9A68/3904">TS</a>]

01:05:06   think I don't think they would call the [<a href="https://overcast.fm/+B7NDO9A68/3906">TS</a>]

01:05:07   iPhone eight I really don't I think they [<a href="https://overcast.fm/+B7NDO9A68/3907">TS</a>]

01:05:09   would call the iPhone pro but or iPhone [<a href="https://overcast.fm/+B7NDO9A68/3909">TS</a>]

01:05:11   something and there because I think I [<a href="https://overcast.fm/+B7NDO9A68/3911">TS</a>]

01:05:15   think it in and if they also have iPhone [<a href="https://overcast.fm/+B7NDO9A68/3915">TS</a>]

01:05:17   7s and iPhone 7s plus that stay at these [<a href="https://overcast.fm/+B7NDO9A68/3917">TS</a>]

01:05:20   same prices we know today and just do a [<a href="https://overcast.fm/+B7NDO9A68/3920">TS</a>]

01:05:22   typical S upgrade which is often if not [<a href="https://overcast.fm/+B7NDO9A68/3922">TS</a>]

01:05:25   usually a better upgrade component wise [<a href="https://overcast.fm/+B7NDO9A68/3925">TS</a>]

01:05:28   than the non S years I think calling the [<a href="https://overcast.fm/+B7NDO9A68/3928">TS</a>]

01:05:33   new on the iPhone eight makes the iPhone [<a href="https://overcast.fm/+B7NDO9A68/3933">TS</a>]

01:05:35   7s it look older than it would if they [<a href="https://overcast.fm/+B7NDO9A68/3935">TS</a>]

01:05:40   gave it a non numbered name like the [<a href="https://overcast.fm/+B7NDO9A68/3940">TS</a>]

01:05:41   iPhone Edition was the other way it's [<a href="https://overcast.fm/+B7NDO9A68/3941">TS</a>]

01:05:43   funny because I think MacBook was [<a href="https://overcast.fm/+B7NDO9A68/3943">TS</a>]

01:05:44   macbook stealth originally and they just [<a href="https://overcast.fm/+B7NDO9A68/3944">TS</a>]

01:05:45   went with macbook right so they can play [<a href="https://overcast.fm/+B7NDO9A68/3945">TS</a>]

01:05:47   around with those things until they just [<a href="https://overcast.fm/+B7NDO9A68/3947">TS</a>]

01:05:48   make a last-minute decision right and [<a href="https://overcast.fm/+B7NDO9A68/3948">TS</a>]

01:05:50   those things the leak the least because [<a href="https://overcast.fm/+B7NDO9A68/3950">TS</a>]

01:05:52   that the yeah you know they don't print [<a href="https://overcast.fm/+B7NDO9A68/3952">TS</a>]

01:05:54   the names on the devices so they don't [<a href="https://overcast.fm/+B7NDO9A68/3954">TS</a>]

01:05:56   come out of the you know like you look [<a href="https://overcast.fm/+B7NDO9A68/3956">TS</a>]

01:05:58   on the back of your iPhone 7 it doesn't [<a href="https://overcast.fm/+B7NDO9A68/3958">TS</a>]

01:05:59   say iPhone 7 it just says I I phone and [<a href="https://overcast.fm/+B7NDO9A68/3959">TS</a>]

01:06:03   so that you know it's just a small [<a href="https://overcast.fm/+B7NDO9A68/3963">TS</a>]

01:06:05   number of product marketing people who [<a href="https://overcast.fm/+B7NDO9A68/3965">TS</a>]

01:06:06   do not do not leak and then my stuff [<a href="https://overcast.fm/+B7NDO9A68/3966">TS</a>]

01:06:10   around for a while anyway [<a href="https://overcast.fm/+B7NDO9A68/3970">TS</a>]

01:06:12   backed back to the surface laptop the [<a href="https://overcast.fm/+B7NDO9A68/3972">TS</a>]

01:06:16   other thing that so the other the [<a href="https://overcast.fm/+B7NDO9A68/3976">TS</a>]

01:06:19   flipside of the event was the software [<a href="https://overcast.fm/+B7NDO9A68/3979">TS</a>]

01:06:20   which was Windows 10 s which is and [<a href="https://overcast.fm/+B7NDO9A68/3980">TS</a>]

01:06:24   again the comparisons were all to Apple [<a href="https://overcast.fm/+B7NDO9A68/3984">TS</a>]

01:06:26   apples so it's fascinating to me as [<a href="https://overcast.fm/+B7NDO9A68/3986">TS</a>]

01:06:29   somebody who's been following this stuff [<a href="https://overcast.fm/+B7NDO9A68/3989">TS</a>]

01:06:31   obsessively you know for mine you know I [<a href="https://overcast.fm/+B7NDO9A68/3991">TS</a>]

01:06:34   was a teenager [<a href="https://overcast.fm/+B7NDO9A68/3994">TS</a>]

01:06:37   it is absolutely fascinating to me how [<a href="https://overcast.fm/+B7NDO9A68/3997">TS</a>]

01:06:40   central Apple is added to this entire [<a href="https://overcast.fm/+B7NDO9A68/4000">TS</a>]

01:06:44   announcement but yes software everything [<a href="https://overcast.fm/+B7NDO9A68/4004">TS</a>]

01:06:45   was compared everything on the hardware [<a href="https://overcast.fm/+B7NDO9A68/4005">TS</a>]

01:06:47   was compared to the MacBook and [<a href="https://overcast.fm/+B7NDO9A68/4007">TS</a>]

01:06:48   everything software was compared to iOS [<a href="https://overcast.fm/+B7NDO9A68/4008">TS</a>]

01:06:52   and Mac OS yeah but the big news there's [<a href="https://overcast.fm/+B7NDO9A68/4012">TS</a>]

01:06:56   a Windows 10s it's a cut-down version of [<a href="https://overcast.fm/+B7NDO9A68/4016">TS</a>]

01:06:59   Windows 10 and it is iOS style in some [<a href="https://overcast.fm/+B7NDO9A68/4019">TS</a>]

01:07:04   ways where apps can only come from the [<a href="https://overcast.fm/+B7NDO9A68/4024">TS</a>]

01:07:08   windows App Store and to get out of that [<a href="https://overcast.fm/+B7NDO9A68/4028">TS</a>]

01:07:13   it's not like the Mac where you can [<a href="https://overcast.fm/+B7NDO9A68/4033">TS</a>]

01:07:16   click a checkbox and you know there's or [<a href="https://overcast.fm/+B7NDO9A68/4036">TS</a>]

01:07:19   there's a radio button in the Mac and [<a href="https://overcast.fm/+B7NDO9A68/4039">TS</a>]

01:07:21   the security thing where you can choose [<a href="https://overcast.fm/+B7NDO9A68/4041">TS</a>]

01:07:22   a purse while out yeah the gatekeeper [<a href="https://overcast.fm/+B7NDO9A68/4042">TS</a>]

01:07:24   switch allow apps only from the app [<a href="https://overcast.fm/+B7NDO9A68/4044">TS</a>]

01:07:26   store or allow apps from the app store [<a href="https://overcast.fm/+B7NDO9A68/4046">TS</a>]

01:07:28   and from known identified developers and [<a href="https://overcast.fm/+B7NDO9A68/4048">TS</a>]

01:07:33   you can also you know even with that [<a href="https://overcast.fm/+B7NDO9A68/4053">TS</a>]

01:07:36   checked you can also use apps from [<a href="https://overcast.fm/+B7NDO9A68/4056">TS</a>]

01:07:38   unsigned developers but you have to be [<a href="https://overcast.fm/+B7NDO9A68/4058">TS</a>]

01:07:41   nerdy enough to know that to open them [<a href="https://overcast.fm/+B7NDO9A68/4061">TS</a>]

01:07:42   is by not just by double-clicking them [<a href="https://overcast.fm/+B7NDO9A68/4062">TS</a>]

01:07:45   you have to like ctrl click and choose [<a href="https://overcast.fm/+B7NDO9A68/4065">TS</a>]

01:07:46   open or use the gear menu in the finder [<a href="https://overcast.fm/+B7NDO9A68/4066">TS</a>]

01:07:49   just to double insure that you know [<a href="https://overcast.fm/+B7NDO9A68/4069">TS</a>]

01:07:52   exactly what you're getting into in [<a href="https://overcast.fm/+B7NDO9A68/4072">TS</a>]

01:07:53   terms of using an app from an untrusted [<a href="https://overcast.fm/+B7NDO9A68/4073">TS</a>]

01:07:56   developer so you can do that on the Mac [<a href="https://overcast.fm/+B7NDO9A68/4076">TS</a>]

01:07:58   the Windows 10 s is like iOS where the [<a href="https://overcast.fm/+B7NDO9A68/4078">TS</a>]

01:08:01   old there is no option d'arnaud options [<a href="https://overcast.fm/+B7NDO9A68/4081">TS</a>]

01:08:03   like that there's no options to get apps [<a href="https://overcast.fm/+B7NDO9A68/4083">TS</a>]

01:08:05   from sideload apps from outside this [<a href="https://overcast.fm/+B7NDO9A68/4085">TS</a>]

01:08:07   store from known developers and [<a href="https://overcast.fm/+B7NDO9A68/4087">TS</a>]

01:08:08   certainly no options to to get unsigned [<a href="https://overcast.fm/+B7NDO9A68/4088">TS</a>]

01:08:11   apps yeah you have to pray your way out [<a href="https://overcast.fm/+B7NDO9A68/4091">TS</a>]

01:08:14   of it it's a huge huge deal I mean it's [<a href="https://overcast.fm/+B7NDO9A68/4094">TS</a>]

01:08:17   the sort of thing that like if Microsoft [<a href="https://overcast.fm/+B7NDO9A68/4097">TS</a>]

01:08:19   had tried it ten years ago would have [<a href="https://overcast.fm/+B7NDO9A68/4099">TS</a>]

01:08:22   had antitrust law that was a suspicion [<a href="https://overcast.fm/+B7NDO9A68/4102">TS</a>]

01:08:25   like when the Mac App Store was first [<a href="https://overcast.fm/+B7NDO9A68/4105">TS</a>]

01:08:27   announced it was a whole bunch of people [<a href="https://overcast.fm/+B7NDO9A68/4107">TS</a>]

01:08:28   who panicked immediately said that we're [<a href="https://overcast.fm/+B7NDO9A68/4108">TS</a>]

01:08:30   one step away from Apple locking down [<a href="https://overcast.fm/+B7NDO9A68/4110">TS</a>]

01:08:32   the Mac with a lockdown iOS and this is [<a href="https://overcast.fm/+B7NDO9A68/4112">TS</a>]

01:08:34   just the first stage and Apple thus far [<a href="https://overcast.fm/+B7NDO9A68/4114">TS</a>]

01:08:36   not done it at all and it's it's [<a href="https://overcast.fm/+B7NDO9A68/4116">TS</a>]

01:08:37   interesting that Microsoft got there [<a href="https://overcast.fm/+B7NDO9A68/4117">TS</a>]

01:08:39   first right because as everybody's fear [<a href="https://overcast.fm/+B7NDO9A68/4119">TS</a>]

01:08:42   and and and I highlighted a tweet on [<a href="https://overcast.fm/+B7NDO9A68/4122">TS</a>]

01:08:44   during fireball from dieter bone of the [<a href="https://overcast.fm/+B7NDO9A68/4124">TS</a>]

01:08:46   verge who said that you know Apple you [<a href="https://overcast.fm/+B7NDO9A68/4126">TS</a>]

01:08:49   know [<a href="https://overcast.fm/+B7NDO9A68/4129">TS</a>]

01:08:50   Microsoft's the first dish might be [<a href="https://overcast.fm/+B7NDO9A68/4130">TS</a>]

01:08:51   paraphrasing but Microsoft's the first [<a href="https://overcast.fm/+B7NDO9A68/4131">TS</a>]

01:08:53   Microsoft ships a completely lockdown [<a href="https://overcast.fm/+B7NDO9A68/4133">TS</a>]

01:08:55   computer before Apple odd which I [<a href="https://overcast.fm/+B7NDO9A68/4135">TS</a>]

01:08:59   thought was interesting just because [<a href="https://overcast.fm/+B7NDO9A68/4139">TS</a>]

01:09:00   it's you know when he's talking about a [<a href="https://overcast.fm/+B7NDO9A68/4140">TS</a>]

01:09:02   computer it's clear that what he means [<a href="https://overcast.fm/+B7NDO9A68/4142">TS</a>]

01:09:04   is that he only thinks of max as real [<a href="https://overcast.fm/+B7NDO9A68/4144">TS</a>]

01:09:06   computers and not iPads because the [<a href="https://overcast.fm/+B7NDO9A68/4146">TS</a>]

01:09:07   iPads been out since 2011 and has been [<a href="https://overcast.fm/+B7NDO9A68/4147">TS</a>]

01:09:09   locked down the exact same way the whole [<a href="https://overcast.fm/+B7NDO9A68/4149">TS</a>]

01:09:11   time yeah other changes that they've [<a href="https://overcast.fm/+B7NDO9A68/4151">TS</a>]

01:09:14   done that are even tighter than Apple's [<a href="https://overcast.fm/+B7NDO9A68/4154">TS</a>]

01:09:17   iOS restrictions in some ways are with [<a href="https://overcast.fm/+B7NDO9A68/4157">TS</a>]

01:09:22   web browsers you can download other web [<a href="https://overcast.fm/+B7NDO9A68/4162">TS</a>]

01:09:25   browsers but only from the store and [<a href="https://overcast.fm/+B7NDO9A68/4165">TS</a>]

01:09:26   chrome is not in the store it was at one [<a href="https://overcast.fm/+B7NDO9A68/4166">TS</a>]

01:09:30   point so it might return but my [<a href="https://overcast.fm/+B7NDO9A68/4170">TS</a>]

01:09:31   understanding I've poked asked around [<a href="https://overcast.fm/+B7NDO9A68/4171">TS</a>]

01:09:33   was more or less that when Microsoft [<a href="https://overcast.fm/+B7NDO9A68/4173">TS</a>]

01:09:36   went to Google and said hey with the [<a href="https://overcast.fm/+B7NDO9A68/4176">TS</a>]

01:09:38   version of Chrome in the windows App [<a href="https://overcast.fm/+B7NDO9A68/4178">TS</a>]

01:09:40   Store you're turning it into Chrome OS [<a href="https://overcast.fm/+B7NDO9A68/4180">TS</a>]

01:09:42   you know that it was you know had its [<a href="https://overcast.fm/+B7NDO9A68/4182">TS</a>]

01:09:44   own App Store it do it again [<a href="https://overcast.fm/+B7NDO9A68/4184">TS</a>]

01:09:46   circling back to our discussion of Apple [<a href="https://overcast.fm/+B7NDO9A68/4186">TS</a>]

01:09:48   and apps that have quote-unquote [<a href="https://overcast.fm/+B7NDO9A68/4188">TS</a>]

01:09:50   apps within apps they were like knock it [<a href="https://overcast.fm/+B7NDO9A68/4190">TS</a>]

01:09:52   off and so rather than sort of take out [<a href="https://overcast.fm/+B7NDO9A68/4192">TS</a>]

01:09:55   that Chrome OS style integration of [<a href="https://overcast.fm/+B7NDO9A68/4195">TS</a>]

01:09:58   quote apps within Chrome Google just [<a href="https://overcast.fm/+B7NDO9A68/4198">TS</a>]

01:10:00   took the ball and went home but even if [<a href="https://overcast.fm/+B7NDO9A68/4200">TS</a>]

01:10:04   you do get a browser from the their App [<a href="https://overcast.fm/+B7NDO9A68/4204">TS</a>]

01:10:08   Store you can't set it as your default [<a href="https://overcast.fm/+B7NDO9A68/4208">TS</a>]

01:10:09   so like an email if you get an email [<a href="https://overcast.fm/+B7NDO9A68/4209">TS</a>]

01:10:12   with a URL in it and click it it's [<a href="https://overcast.fm/+B7NDO9A68/4212">TS</a>]

01:10:14   always going to open an edge and and [<a href="https://overcast.fm/+B7NDO9A68/4214">TS</a>]

01:10:17   here's the part that it would have been [<a href="https://overcast.fm/+B7NDO9A68/4217">TS</a>]

01:10:18   so much more interesting if they had [<a href="https://overcast.fm/+B7NDO9A68/4218">TS</a>]

01:10:20   done this years ago and if they had done [<a href="https://overcast.fm/+B7NDO9A68/4220">TS</a>]

01:10:22   it in Windows itself is the search [<a href="https://overcast.fm/+B7NDO9A68/4222">TS</a>]

01:10:25   feature in edge is Bing and only Bing [<a href="https://overcast.fm/+B7NDO9A68/4225">TS</a>]

01:10:30   and you have no other options so unlike [<a href="https://overcast.fm/+B7NDO9A68/4230">TS</a>]

01:10:31   let's say even iOS which is pretty [<a href="https://overcast.fm/+B7NDO9A68/4231">TS</a>]

01:10:33   locked out you can you get Google search [<a href="https://overcast.fm/+B7NDO9A68/4233">TS</a>]

01:10:36   by default still but you have the option [<a href="https://overcast.fm/+B7NDO9A68/4236">TS</a>]

01:10:38   for Bing Yahoo and DuckDuckGo yeah it's [<a href="https://overcast.fm/+B7NDO9A68/4238">TS</a>]

01:10:43   I mean it's hard to take things away [<a href="https://overcast.fm/+B7NDO9A68/4243">TS</a>]

01:10:46   from people and I think the expectations [<a href="https://overcast.fm/+B7NDO9A68/4246">TS</a>]

01:10:47   are different with it with iOS the [<a href="https://overcast.fm/+B7NDO9A68/4247">TS</a>]

01:10:48   expectation has always been that you've [<a href="https://overcast.fm/+B7NDO9A68/4248">TS</a>]

01:10:49   never been able to have third-party [<a href="https://overcast.fm/+B7NDO9A68/4249">TS</a>]

01:10:51   rendering engines which means like you [<a href="https://overcast.fm/+B7NDO9A68/4251">TS</a>]

01:10:53   know you've never been able to you've [<a href="https://overcast.fm/+B7NDO9A68/4253">TS</a>]

01:10:55   always been able to change your your [<a href="https://overcast.fm/+B7NDO9A68/4255">TS</a>]

01:10:57   default browser and with Microsoft in [<a href="https://overcast.fm/+B7NDO9A68/4257">TS</a>]

01:10:58   they're calling this Windows it feels [<a href="https://overcast.fm/+B7NDO9A68/4258">TS</a>]

01:11:00   like Windows it looks like Windows those [<a href="https://overcast.fm/+B7NDO9A68/4260">TS</a>]

01:11:02   features now feel taken away [<a href="https://overcast.fm/+B7NDO9A68/4262">TS</a>]

01:11:03   you've taken away my ability to get [<a href="https://overcast.fm/+B7NDO9A68/4263">TS</a>]

01:11:04   chrome you've taken away my ability to [<a href="https://overcast.fm/+B7NDO9A68/4264">TS</a>]

01:11:06   search with Google rather than being a [<a href="https://overcast.fm/+B7NDO9A68/4266">TS</a>]

01:11:08   feature of the operating system [<a href="https://overcast.fm/+B7NDO9A68/4268">TS</a>]

01:11:09   yeah generous things I'm intrigued to [<a href="https://overcast.fm/+B7NDO9A68/4269">TS</a>]

01:11:11   see how it plays out because I don't [<a href="https://overcast.fm/+B7NDO9A68/4271">TS</a>]

01:11:12   know who the market is for this exactly [<a href="https://overcast.fm/+B7NDO9A68/4272">TS</a>]

01:11:14   and there is an option last but not [<a href="https://overcast.fm/+B7NDO9A68/4274">TS</a>]

01:11:16   least there's an option where you can [<a href="https://overcast.fm/+B7NDO9A68/4276">TS</a>]

01:11:19   get this you could get if you buy any I [<a href="https://overcast.fm/+B7NDO9A68/4279">TS</a>]

01:11:22   guess any of these windows 10s devices [<a href="https://overcast.fm/+B7NDO9A68/4282">TS</a>]

01:11:24   if you pay 50 bucks you can upgrade to [<a href="https://overcast.fm/+B7NDO9A68/4284">TS</a>]

01:11:28   Windows 10 Pro but it's clear it's not [<a href="https://overcast.fm/+B7NDO9A68/4288">TS</a>]

01:11:32   just like you're paying 50 bucks to [<a href="https://overcast.fm/+B7NDO9A68/4292">TS</a>]

01:11:34   toggle a checkbox like you're changing [<a href="https://overcast.fm/+B7NDO9A68/4294">TS</a>]

01:11:36   the OS in certain ways keeper where you [<a href="https://overcast.fm/+B7NDO9A68/4296">TS</a>]

01:11:40   can turn it off download the app you [<a href="https://overcast.fm/+B7NDO9A68/4300">TS</a>]

01:11:41   want to turn it back on it's not like [<a href="https://overcast.fm/+B7NDO9A68/4301">TS</a>]

01:11:42   you can download Windows Pro get Chrome [<a href="https://overcast.fm/+B7NDO9A68/4302">TS</a>]

01:11:44   and go to bed to Windows s you know and [<a href="https://overcast.fm/+B7NDO9A68/4304">TS</a>]

01:11:46   I don't know enough about Windows to say [<a href="https://overcast.fm/+B7NDO9A68/4306">TS</a>]

01:11:49   for sure but it's clear that this the [<a href="https://overcast.fm/+B7NDO9A68/4309">TS</a>]

01:11:51   difference in Windows 10 s in Windows 10 [<a href="https://overcast.fm/+B7NDO9A68/4311">TS</a>]

01:11:53   Pro is more like it's two different [<a href="https://overcast.fm/+B7NDO9A68/4313">TS</a>]

01:11:56   versions of Windows 10 and there's [<a href="https://overcast.fm/+B7NDO9A68/4316">TS</a>]

01:11:58   obviously a lot of it shared stuff in [<a href="https://overcast.fm/+B7NDO9A68/4318">TS</a>]

01:12:00   there and it's not not like the [<a href="https://overcast.fm/+B7NDO9A68/4320">TS</a>]

01:12:01   difference between iOS and Mac OS where [<a href="https://overcast.fm/+B7NDO9A68/4321">TS</a>]

01:12:03   it's two entirely different operating [<a href="https://overcast.fm/+B7NDO9A68/4323">TS</a>]

01:12:05   systems yeah one Windows but they did [<a href="https://overcast.fm/+B7NDO9A68/4325">TS</a>]

01:12:09   advertise repeatedly during the event [<a href="https://overcast.fm/+B7NDO9A68/4329">TS</a>]

01:12:11   that Windows 10 s like there is you know [<a href="https://overcast.fm/+B7NDO9A68/4331">TS</a>]

01:12:14   that these the they don't call I forget [<a href="https://overcast.fm/+B7NDO9A68/4334">TS</a>]

01:12:16   what they call it but they don't call it [<a href="https://overcast.fm/+B7NDO9A68/4336">TS</a>]

01:12:17   sandboxing but there's the equivalent [<a href="https://overcast.fm/+B7NDO9A68/4337">TS</a>]

01:12:19   idea of sandboxing where apps from the [<a href="https://overcast.fm/+B7NDO9A68/4339">TS</a>]

01:12:22   Windows Store you know have can't do it [<a href="https://overcast.fm/+B7NDO9A68/4342">TS</a>]

01:12:27   like the old days where you can do it [<a href="https://overcast.fm/+B7NDO9A68/4347">TS</a>]

01:12:28   you know write all over the file system [<a href="https://overcast.fm/+B7NDO9A68/4348">TS</a>]

01:12:30   yeah at dll's [<a href="https://overcast.fm/+B7NDO9A68/4350">TS</a>]

01:12:31   do you note at the system level blah [<a href="https://overcast.fm/+B7NDO9A68/4351">TS</a>]

01:12:33   blah blah [<a href="https://overcast.fm/+B7NDO9A68/4353">TS</a>]

01:12:34   they had repeatedly said that as you use [<a href="https://overcast.fm/+B7NDO9A68/4354">TS</a>]

01:12:37   a Windows 10 s device over time it won't [<a href="https://overcast.fm/+B7NDO9A68/4357">TS</a>]

01:12:39   slow down which is you know III again I [<a href="https://overcast.fm/+B7NDO9A68/4359">TS</a>]

01:12:42   haven't used Windows on a regular basis [<a href="https://overcast.fm/+B7NDO9A68/4362">TS</a>]

01:12:44   and I don't know 10 or 15 years but it [<a href="https://overcast.fm/+B7NDO9A68/4364">TS</a>]

01:12:46   was always true and as far as I have [<a href="https://overcast.fm/+B7NDO9A68/4366">TS</a>]

01:12:49   heard recently is still true that you [<a href="https://overcast.fm/+B7NDO9A68/4369">TS</a>]

01:12:50   you know people can't nobody who's like [<a href="https://overcast.fm/+B7NDO9A68/4370">TS</a>]

01:12:53   an expert Windows user gets a Windows [<a href="https://overcast.fm/+B7NDO9A68/4373">TS</a>]

01:12:55   machine and four years later is still [<a href="https://overcast.fm/+B7NDO9A68/4375">TS</a>]

01:12:56   using it without having reinstalled at [<a href="https://overcast.fm/+B7NDO9A68/4376">TS</a>]

01:12:58   some point just to clean out the gunk [<a href="https://overcast.fm/+B7NDO9A68/4378">TS</a>]

01:13:00   yeah it's yeah it's super interesting to [<a href="https://overcast.fm/+B7NDO9A68/4380">TS</a>]

01:13:04   me the a lot of the choices that they [<a href="https://overcast.fm/+B7NDO9A68/4384">TS</a>]

01:13:06   made with this operating system and are [<a href="https://overcast.fm/+B7NDO9A68/4386">TS</a>]

01:13:09   they competing is clear they're [<a href="https://overcast.fm/+B7NDO9A68/4389">TS</a>]

01:13:11   competing with Apple in some aspects but [<a href="https://overcast.fm/+B7NDO9A68/4391">TS</a>]

01:13:12   they're also competing with chrome and [<a href="https://overcast.fm/+B7NDO9A68/4392">TS</a>]

01:13:14   Chrome OS and the growth of Chrome OS [<a href="https://overcast.fm/+B7NDO9A68/4394">TS</a>]

01:13:17   in schools and Chrome OS is the virtue [<a href="https://overcast.fm/+B7NDO9A68/4397">TS</a>]

01:13:19   is like the Chromebooks are super super [<a href="https://overcast.fm/+B7NDO9A68/4399">TS</a>]

01:13:20   cheap Chrome OS is essentially free [<a href="https://overcast.fm/+B7NDO9A68/4400">TS</a>]

01:13:23   chrome services Google services are [<a href="https://overcast.fm/+B7NDO9A68/4403">TS</a>]

01:13:25   essentially free makes it an incredibly [<a href="https://overcast.fm/+B7NDO9A68/4405">TS</a>]

01:13:27   easy to manage environment which [<a href="https://overcast.fm/+B7NDO9A68/4407">TS</a>]

01:13:28   education you know schools everybody [<a href="https://overcast.fm/+B7NDO9A68/4408">TS</a>]

01:13:30   loves and is Windows s really an answer [<a href="https://overcast.fm/+B7NDO9A68/4410">TS</a>]

01:13:33   to that is a way to get a super cheap [<a href="https://overcast.fm/+B7NDO9A68/4413">TS</a>]

01:13:35   free version of Windows onto a bunch of [<a href="https://overcast.fm/+B7NDO9A68/4415">TS</a>]

01:13:36   super cheap really inexpensive laptops I [<a href="https://overcast.fm/+B7NDO9A68/4416">TS</a>]

01:13:39   think the surface blacktop aside a lot [<a href="https://overcast.fm/+B7NDO9A68/4419">TS</a>]

01:13:41   of the third-party surface laptop style [<a href="https://overcast.fm/+B7NDO9A68/4421">TS</a>]

01:13:44   machines will be much less expensive but [<a href="https://overcast.fm/+B7NDO9A68/4424">TS</a>]

01:13:46   that brings with it a whole other sense [<a href="https://overcast.fm/+B7NDO9A68/4426">TS</a>]

01:13:48   so a whole other set of concessions or [<a href="https://overcast.fm/+B7NDO9A68/4428">TS</a>]

01:13:50   compromises I get the impression that at [<a href="https://overcast.fm/+B7NDO9A68/4430">TS</a>]

01:13:53   a at a practical level and from their [<a href="https://overcast.fm/+B7NDO9A68/4433">TS</a>]

01:13:56   business their what they really need to [<a href="https://overcast.fm/+B7NDO9A68/4436">TS</a>]

01:13:59   be concentrating on is chrome and [<a href="https://overcast.fm/+B7NDO9A68/4439">TS</a>]

01:14:02   Chromebooks and in you know they [<a href="https://overcast.fm/+B7NDO9A68/4442">TS</a>]

01:14:05   announced that they have through their [<a href="https://overcast.fm/+B7NDO9A68/4445">TS</a>]

01:14:06   noting Microsoft branded but through [<a href="https://overcast.fm/+B7NDO9A68/4446">TS</a>]

01:14:08   their partners oh my sir and a couple of [<a href="https://overcast.fm/+B7NDO9A68/4448">TS</a>]

01:14:11   others that they're coming out with $189 [<a href="https://overcast.fm/+B7NDO9A68/4451">TS</a>]

01:14:14   notebooks that run Windows 10 S which is [<a href="https://overcast.fm/+B7NDO9A68/4454">TS</a>]

01:14:17   you know pretty pretty good price point [<a href="https://overcast.fm/+B7NDO9A68/4457">TS</a>]

01:14:19   and clearly you know very specifically [<a href="https://overcast.fm/+B7NDO9A68/4459">TS</a>]

01:14:21   the event was education they marked at [<a href="https://overcast.fm/+B7NDO9A68/4461">TS</a>]

01:14:23   the education market the the surface [<a href="https://overcast.fm/+B7NDO9A68/4463">TS</a>]

01:14:29   laptop is clearly not aimed at the that [<a href="https://overcast.fm/+B7NDO9A68/4469">TS</a>]

01:14:33   part of the education market the tray [<a href="https://overcast.fm/+B7NDO9A68/4473">TS</a>]

01:14:35   full of laptops for kids to you know the [<a href="https://overcast.fm/+B7NDO9A68/4475">TS</a>]

01:14:39   grade school kids to get as they come in [<a href="https://overcast.fm/+B7NDO9A68/4479">TS</a>]

01:14:41   the school school there is though you [<a href="https://overcast.fm/+B7NDO9A68/4481">TS</a>]

01:14:44   know it's sort of it's still [<a href="https://overcast.fm/+B7NDO9A68/4484">TS</a>]

01:14:46   quote-unquote education but it's there's [<a href="https://overcast.fm/+B7NDO9A68/4486">TS</a>]

01:14:48   the like teenagers who are going to own [<a href="https://overcast.fm/+B7NDO9A68/4488">TS</a>]

01:14:51   their own computer for high school and [<a href="https://overcast.fm/+B7NDO9A68/4491">TS</a>]

01:14:53   college and it's a that's where Apple [<a href="https://overcast.fm/+B7NDO9A68/4493">TS</a>]

01:14:58   thrives right like so Apple because [<a href="https://overcast.fm/+B7NDO9A68/4498">TS</a>]

01:15:00   their prices are so much higher and [<a href="https://overcast.fm/+B7NDO9A68/4500">TS</a>]

01:15:02   because chrome you know for various [<a href="https://overcast.fm/+B7NDO9A68/4502">TS</a>]

01:15:03   reasons chrome has really really taken [<a href="https://overcast.fm/+B7NDO9A68/4503">TS</a>]

01:15:05   off in the classroom education market [<a href="https://overcast.fm/+B7NDO9A68/4505">TS</a>]

01:15:11   and it's kind of using to see if it [<a href="https://overcast.fm/+B7NDO9A68/4511">TS</a>]

01:15:13   repeats because when I was young there [<a href="https://overcast.fm/+B7NDO9A68/4513">TS</a>]

01:15:15   was at you know a lot of us had Apple [<a href="https://overcast.fm/+B7NDO9A68/4515">TS</a>]

01:15:17   computers but you'd go to schools and [<a href="https://overcast.fm/+B7NDO9A68/4517">TS</a>]

01:15:18   sometimes they would have PC computing [<a href="https://overcast.fm/+B7NDO9A68/4518">TS</a>]

01:15:20   labs because they were cheap and all [<a href="https://overcast.fm/+B7NDO9A68/4520">TS</a>]

01:15:22   you'd hear is kids go I hate this my Mac [<a href="https://overcast.fm/+B7NDO9A68/4522">TS</a>]

01:15:24   at home is so much nicer and I wonder if [<a href="https://overcast.fm/+B7NDO9A68/4524">TS</a>]

01:15:26   I'm going to get to the point where [<a href="https://overcast.fm/+B7NDO9A68/4526">TS</a>]

01:15:27   because schools you know are regimented [<a href="https://overcast.fm/+B7NDO9A68/4527">TS</a>]

01:15:29   the way that they are there's a bunch of [<a href="https://overcast.fm/+B7NDO9A68/4529">TS</a>]

01:15:30   cheap window [<a href="https://overcast.fm/+B7NDO9A68/4530">TS</a>]

01:15:31   is Essen probably a lot more Chromebooks [<a href="https://overcast.fm/+B7NDO9A68/4531">TS</a>]

01:15:32   and kids will go in and go us it's not [<a href="https://overcast.fm/+B7NDO9A68/4532">TS</a>]

01:15:34   like the iPad I have at home you know I [<a href="https://overcast.fm/+B7NDO9A68/4534">TS</a>]

01:15:36   hate it and that sort of builds a whole [<a href="https://overcast.fm/+B7NDO9A68/4536">TS</a>]

01:15:37   separate cliche cachet where maybe Apple [<a href="https://overcast.fm/+B7NDO9A68/4537">TS</a>]

01:15:40   isn't as competitive in the schools [<a href="https://overcast.fm/+B7NDO9A68/4540">TS</a>]

01:15:41   anymore but they're super competitive in [<a href="https://overcast.fm/+B7NDO9A68/4541">TS</a>]

01:15:43   the homes with the same sort of [<a href="https://overcast.fm/+B7NDO9A68/4543">TS</a>]

01:15:44   population yeah I think it's definitely [<a href="https://overcast.fm/+B7NDO9A68/4544">TS</a>]

01:15:46   true as the father of a seventh grader [<a href="https://overcast.fm/+B7NDO9A68/4546">TS</a>]

01:15:48   and its seventh grade it's a little [<a href="https://overcast.fm/+B7NDO9A68/4548">TS</a>]

01:15:51   different but in the lower grades just [<a href="https://overcast.fm/+B7NDO9A68/4551">TS</a>]

01:15:53   in the last few years at Jonas to school [<a href="https://overcast.fm/+B7NDO9A68/4553">TS</a>]

01:15:57   most of the computers that they had [<a href="https://overcast.fm/+B7NDO9A68/4557">TS</a>]

01:15:58   access to were Chromebooks um and the [<a href="https://overcast.fm/+B7NDO9A68/4558">TS</a>]

01:16:02   kids hated him but they're not hated him [<a href="https://overcast.fm/+B7NDO9A68/4562">TS</a>]

01:16:04   but they they didn't really see them as [<a href="https://overcast.fm/+B7NDO9A68/4564">TS</a>]

01:16:06   something desirable hates a wrong word [<a href="https://overcast.fm/+B7NDO9A68/4566">TS</a>]

01:16:08   but they more or less were just they're [<a href="https://overcast.fm/+B7NDO9A68/4568">TS</a>]

01:16:09   just Google Docs machines really that's [<a href="https://overcast.fm/+B7NDO9A68/4569">TS</a>]

01:16:12   really all they were and you know I [<a href="https://overcast.fm/+B7NDO9A68/4572">TS</a>]

01:16:14   guess they do some research on you know [<a href="https://overcast.fm/+B7NDO9A68/4574">TS</a>]

01:16:16   web browsers but they're just literally [<a href="https://overcast.fm/+B7NDO9A68/4576">TS</a>]

01:16:18   just used for searching the web for some [<a href="https://overcast.fm/+B7NDO9A68/4578">TS</a>]

01:16:20   amount of research and for you know [<a href="https://overcast.fm/+B7NDO9A68/4580">TS</a>]

01:16:24   writing reveaied a written assignment [<a href="https://overcast.fm/+B7NDO9A68/4584">TS</a>]

01:16:26   you do it in Google Docs and it saves to [<a href="https://overcast.fm/+B7NDO9A68/4586">TS</a>]

01:16:29   a folder where the teacher can get it [<a href="https://overcast.fm/+B7NDO9A68/4589">TS</a>]

01:16:30   and they're kind of junky and they're [<a href="https://overcast.fm/+B7NDO9A68/4590">TS</a>]

01:16:32   kind of squeaky and they're kind of [<a href="https://overcast.fm/+B7NDO9A68/4592">TS</a>]

01:16:33   mushy it's just like right I was because [<a href="https://overcast.fm/+B7NDO9A68/4593">TS</a>]

01:16:35   my clock is the same way they have [<a href="https://overcast.fm/+B7NDO9A68/4595">TS</a>]

01:16:37   chrome at school now it's all you want [<a href="https://overcast.fm/+B7NDO9A68/4597">TS</a>]

01:16:39   all in on it but they have iPads at home [<a href="https://overcast.fm/+B7NDO9A68/4599">TS</a>]

01:16:40   and they can tell like it's not they [<a href="https://overcast.fm/+B7NDO9A68/4600">TS</a>]

01:16:42   don't put it in those terms but they can [<a href="https://overcast.fm/+B7NDO9A68/4602">TS</a>]

01:16:44   tell that it just feel like I saw like [<a href="https://overcast.fm/+B7NDO9A68/4604">TS</a>]

01:16:46   their got the same experience all right [<a href="https://overcast.fm/+B7NDO9A68/4606">TS</a>]

01:16:47   and that's not necessarily a bad thing [<a href="https://overcast.fm/+B7NDO9A68/4607">TS</a>]

01:16:49   and I totally understand it from the [<a href="https://overcast.fm/+B7NDO9A68/4609">TS</a>]

01:16:50   school's perspective yeah because I [<a href="https://overcast.fm/+B7NDO9A68/4610">TS</a>]

01:16:51   don't you know that they don't think you [<a href="https://overcast.fm/+B7NDO9A68/4611">TS</a>]

01:16:54   know you don't want a more expensive you [<a href="https://overcast.fm/+B7NDO9A68/4614">TS</a>]

01:16:57   know the price is a huge issue and the [<a href="https://overcast.fm/+B7NDO9A68/4617">TS</a>]

01:16:59   durability is a huge issue and if you [<a href="https://overcast.fm/+B7NDO9A68/4619">TS</a>]

01:17:01   can combine it and have a device that at [<a href="https://overcast.fm/+B7NDO9A68/4621">TS</a>]

01:17:03   least is reasonably rugged and even if [<a href="https://overcast.fm/+B7NDO9A68/4623">TS</a>]

01:17:06   it does break it's only hundred eighty [<a href="https://overcast.fm/+B7NDO9A68/4626">TS</a>]

01:17:08   dollars to replace or whatever I totally [<a href="https://overcast.fm/+B7NDO9A68/4628">TS</a>]

01:17:10   get it but I bet the kids like the [<a href="https://overcast.fm/+B7NDO9A68/4630">TS</a>]

01:17:12   mindset of the kids on what they [<a href="https://overcast.fm/+B7NDO9A68/4632">TS</a>]

01:17:14   actually use and wanted to use was you [<a href="https://overcast.fm/+B7NDO9A68/4634">TS</a>]

01:17:16   know in our own time was I phones really [<a href="https://overcast.fm/+B7NDO9A68/4636">TS</a>]

01:17:19   I think that's an important part of the [<a href="https://overcast.fm/+B7NDO9A68/4639">TS</a>]

01:17:22   discussion in the overall education [<a href="https://overcast.fm/+B7NDO9A68/4642">TS</a>]

01:17:23   market yeah [<a href="https://overcast.fm/+B7NDO9A68/4643">TS</a>]

01:17:25   but the surface laptop clearly is is [<a href="https://overcast.fm/+B7NDO9A68/4645">TS</a>]

01:17:27   aimed I feel like from a business sense [<a href="https://overcast.fm/+B7NDO9A68/4647">TS</a>]

01:17:29   app Microsoft really needs to stem the [<a href="https://overcast.fm/+B7NDO9A68/4649">TS</a>]

01:17:32   growth of Chromebooks they need that [<a href="https://overcast.fm/+B7NDO9A68/4652">TS</a>]

01:17:34   market they need that you know they're [<a href="https://overcast.fm/+B7NDO9A68/4654">TS</a>]

01:17:36   their business to set up on the [<a href="https://overcast.fm/+B7NDO9A68/4656">TS</a>]

01:17:38   assumption that all of these low-end [<a href="https://overcast.fm/+B7NDO9A68/4658">TS</a>]

01:17:40   machines will be running Windows [<a href="https://overcast.fm/+B7NDO9A68/4660">TS</a>]

01:17:42   and we'll figure out a way to make money [<a href="https://overcast.fm/+B7NDO9A68/4662">TS</a>]

01:17:44   even if the margins are really low that [<a href="https://overcast.fm/+B7NDO9A68/4664">TS</a>]

01:17:46   that's you know that windows everywhere [<a href="https://overcast.fm/+B7NDO9A68/4666">TS</a>]

01:17:48   strategy is important to them I feel [<a href="https://overcast.fm/+B7NDO9A68/4668">TS</a>]

01:17:50   like it's more of a psychological pride [<a href="https://overcast.fm/+B7NDO9A68/4670">TS</a>]

01:17:52   thing that they are and for years now [<a href="https://overcast.fm/+B7NDO9A68/4672">TS</a>]

01:17:56   it's not just with the surface laptop [<a href="https://overcast.fm/+B7NDO9A68/4676">TS</a>]

01:17:57   but that they've sort of been not even [<a href="https://overcast.fm/+B7NDO9A68/4677">TS</a>]

01:18:00   sort of that they've been outright [<a href="https://overcast.fm/+B7NDO9A68/4680">TS</a>]

01:18:01   gunning for the MacBook in advertising [<a href="https://overcast.fm/+B7NDO9A68/4681">TS</a>]

01:18:04   with their products right they had a [<a href="https://overcast.fm/+B7NDO9A68/4684">TS</a>]

01:18:06   whole ad campaign based on the I I [<a href="https://overcast.fm/+B7NDO9A68/4686">TS</a>]

01:18:10   forget the name of their products but I [<a href="https://overcast.fm/+B7NDO9A68/4690">TS</a>]

01:18:12   think it's the surface book surface pro [<a href="https://overcast.fm/+B7NDO9A68/4692">TS</a>]

01:18:14   and sort of the surface pro I don't know [<a href="https://overcast.fm/+B7NDO9A68/4694">TS</a>]

01:18:16   but it's Dora was the first one that was [<a href="https://overcast.fm/+B7NDO9A68/4696">TS</a>]

01:18:18   the convertible tablet and the surface [<a href="https://overcast.fm/+B7NDO9A68/4698">TS</a>]

01:18:19   book was the laptop II convertible [<a href="https://overcast.fm/+B7NDO9A68/4699">TS</a>]

01:18:22   righted so the laptop be convertible [<a href="https://overcast.fm/+B7NDO9A68/4702">TS</a>]

01:18:24   there's an ad campaign that was pretty [<a href="https://overcast.fm/+B7NDO9A68/4704">TS</a>]

01:18:25   big where they ran and it the whole [<a href="https://overcast.fm/+B7NDO9A68/4705">TS</a>]

01:18:27   thing was based on can't do this on a [<a href="https://overcast.fm/+B7NDO9A68/4707">TS</a>]

01:18:29   MacBook and it's usually just drawing or [<a href="https://overcast.fm/+B7NDO9A68/4709">TS</a>]

01:18:31   touching this gray [<a href="https://overcast.fm/+B7NDO9A68/4711">TS</a>]

01:18:33   trying to make that look we've made a [<a href="https://overcast.fm/+B7NDO9A68/4713">TS</a>]

01:18:36   high quality laptop and it has a [<a href="https://overcast.fm/+B7NDO9A68/4716">TS</a>]

01:18:38   touchscreen trying to make that into a [<a href="https://overcast.fm/+B7NDO9A68/4718">TS</a>]

01:18:41   differentiating issue and they they [<a href="https://overcast.fm/+B7NDO9A68/4721">TS</a>]

01:18:43   mentioned you know in that campaign they [<a href="https://overcast.fm/+B7NDO9A68/4723">TS</a>]

01:18:45   mentioned MacBooks specifically and [<a href="https://overcast.fm/+B7NDO9A68/4725">TS</a>]

01:18:47   nothing else I mean and they can't [<a href="https://overcast.fm/+B7NDO9A68/4727">TS</a>]

01:18:48   really mention anything else because [<a href="https://overcast.fm/+B7NDO9A68/4728">TS</a>]

01:18:50   it's not targeted at Chromebooks it's a [<a href="https://overcast.fm/+B7NDO9A68/4730">TS</a>]

01:18:53   very different class machine these are [<a href="https://overcast.fm/+B7NDO9A68/4733">TS</a>]

01:18:55   like the thousand dollar range machine [<a href="https://overcast.fm/+B7NDO9A68/4735">TS</a>]

01:18:57   and they can't piss off their OEMs by [<a href="https://overcast.fm/+B7NDO9A68/4737">TS</a>]

01:19:00   talking about other Windows laptops but [<a href="https://overcast.fm/+B7NDO9A68/4740">TS</a>]

01:19:03   it feels like Microsoft is caught in a [<a href="https://overcast.fm/+B7NDO9A68/4743">TS</a>]

01:19:04   heart is he sort of caught in the middle [<a href="https://overcast.fm/+B7NDO9A68/4744">TS</a>]

01:19:06   right now and you have Apple at one side [<a href="https://overcast.fm/+B7NDO9A68/4746">TS</a>]

01:19:07   and Google get a cider and Microsoft is [<a href="https://overcast.fm/+B7NDO9A68/4747">TS</a>]

01:19:09   sort of running back and forth between [<a href="https://overcast.fm/+B7NDO9A68/4749">TS</a>]

01:19:10   them not really certain of its own [<a href="https://overcast.fm/+B7NDO9A68/4750">TS</a>]

01:19:12   identity sometimes competing with [<a href="https://overcast.fm/+B7NDO9A68/4752">TS</a>]

01:19:13   Microsoft with Google sometimes with [<a href="https://overcast.fm/+B7NDO9A68/4753">TS</a>]

01:19:15   Apple and I don't want to bring up the [<a href="https://overcast.fm/+B7NDO9A68/4755">TS</a>]

01:19:16   toaster French thing but I think it's an [<a href="https://overcast.fm/+B7NDO9A68/4756">TS</a>]

01:19:18   apt description of it's sort of changed [<a href="https://overcast.fm/+B7NDO9A68/4758">TS</a>]

01:19:20   it sort of bachas your focus with [<a href="https://overcast.fm/+B7NDO9A68/4760">TS</a>]

01:19:22   products because you're not you don't [<a href="https://overcast.fm/+B7NDO9A68/4762">TS</a>]

01:19:24   have your own clear destination you're [<a href="https://overcast.fm/+B7NDO9A68/4764">TS</a>]

01:19:26   sort of like what Apple's doing over [<a href="https://overcast.fm/+B7NDO9A68/4766">TS</a>]

01:19:27   here what Google's doing over here and [<a href="https://overcast.fm/+B7NDO9A68/4767">TS</a>]

01:19:28   you're meshing them together and I think [<a href="https://overcast.fm/+B7NDO9A68/4768">TS</a>]

01:19:29   that's sort of the disconnect that I see [<a href="https://overcast.fm/+B7NDO9A68/4769">TS</a>]

01:19:31   in the surface book yeah ok surface [<a href="https://overcast.fm/+B7NDO9A68/4771">TS</a>]

01:19:34   laptop well and the other thing too is [<a href="https://overcast.fm/+B7NDO9A68/4774">TS</a>]

01:19:35   that they tried to make some Hey at the [<a href="https://overcast.fm/+B7NDO9A68/4775">TS</a>]

01:19:40   end of last year in the wake of the [<a href="https://overcast.fm/+B7NDO9A68/4780">TS</a>]

01:19:42   mixed reviews of the new MacBook Pros [<a href="https://overcast.fm/+B7NDO9A68/4782">TS</a>]

01:19:45   and it said you know this is the end of [<a href="https://overcast.fm/+B7NDO9A68/4785">TS</a>]

01:19:50   2016 that they that that I forget if [<a href="https://overcast.fm/+B7NDO9A68/4790">TS</a>]

01:19:54   they said their surface in particular or [<a href="https://overcast.fm/+B7NDO9A68/4794">TS</a>]

01:19:56   the you know that the premium market [<a href="https://overcast.fm/+B7NDO9A68/4796">TS</a>]

01:19:59   which is defined as like a 999 and up [<a href="https://overcast.fm/+B7NDO9A68/4799">TS</a>]

01:20:01   for laptops that they're taking share [<a href="https://overcast.fm/+B7NDO9A68/4801">TS</a>]

01:20:03   away from Apple in that market and there [<a href="https://overcast.fm/+B7NDO9A68/4803">TS</a>]

01:20:07   were a couple of statements that they [<a href="https://overcast.fm/+B7NDO9A68/4807">TS</a>]

01:20:08   had but it was all Bezos numbers where [<a href="https://overcast.fm/+B7NDO9A68/4808">TS</a>]

01:20:10   they didn't give specific numbers or [<a href="https://overcast.fm/+B7NDO9A68/4810">TS</a>]

01:20:11   sources and just set it but the actual [<a href="https://overcast.fm/+B7NDO9A68/4811">TS</a>]

01:20:15   numbers that have been released and [<a href="https://overcast.fm/+B7NDO9A68/4815">TS</a>]

01:20:17   we're really since then don't bear that [<a href="https://overcast.fm/+B7NDO9A68/4817">TS</a>]

01:20:20   out Apple's Mac sales have been up and [<a href="https://overcast.fm/+B7NDO9A68/4820">TS</a>]

01:20:22   again Apple doesn't in their numbers [<a href="https://overcast.fm/+B7NDO9A68/4822">TS</a>]

01:20:24   release the split between notebooks and [<a href="https://overcast.fm/+B7NDO9A68/4824">TS</a>]

01:20:27   desktops but there's no reason to [<a href="https://overcast.fm/+B7NDO9A68/4827">TS</a>]

01:20:28   believe that their desktop sales are up [<a href="https://overcast.fm/+B7NDO9A68/4828">TS</a>]

01:20:30   because their best selling one the iMac [<a href="https://overcast.fm/+B7NDO9A68/4830">TS</a>]

01:20:32   is over a year old and there are other [<a href="https://overcast.fm/+B7NDO9A68/4832">TS</a>]

01:20:34   ones the Mac Pro and the Mac Mini are 17 [<a href="https://overcast.fm/+B7NDO9A68/4834">TS</a>]

01:20:38   and 23 years old respectively and even [<a href="https://overcast.fm/+B7NDO9A68/4838">TS</a>]

01:20:41   the best desktop year the the laptops [<a href="https://overcast.fm/+B7NDO9A68/4841">TS</a>]

01:20:44   dwarfed just right dwarfed the desktop [<a href="https://overcast.fm/+B7NDO9A68/4844">TS</a>]

01:20:46   sales and so there's absolutely you know [<a href="https://overcast.fm/+B7NDO9A68/4846">TS</a>]

01:20:49   apples Mac sales are up in the last two [<a href="https://overcast.fm/+B7NDO9A68/4849">TS</a>]

01:20:52   quarters they've reported so there's [<a href="https://overcast.fm/+B7NDO9A68/4852">TS</a>]

01:20:54   absolutely no sign that that Mac sales [<a href="https://overcast.fm/+B7NDO9A68/4854">TS</a>]

01:20:57   are down and so if they're if if it's [<a href="https://overcast.fm/+B7NDO9A68/4857">TS</a>]

01:20:59   true that Windows PCs in the premium [<a href="https://overcast.fm/+B7NDO9A68/4859">TS</a>]

01:21:02   market have taken share from Apple it [<a href="https://overcast.fm/+B7NDO9A68/4862">TS</a>]

01:21:05   doesn't make any sense because if [<a href="https://overcast.fm/+B7NDO9A68/4865">TS</a>]

01:21:07   Apple's sales are up technically it [<a href="https://overcast.fm/+B7NDO9A68/4867">TS</a>]

01:21:08   would be possible if the overall market [<a href="https://overcast.fm/+B7NDO9A68/4868">TS</a>]

01:21:10   were growing so fast that they could [<a href="https://overcast.fm/+B7NDO9A68/4870">TS</a>]

01:21:12   take share away even though apples still [<a href="https://overcast.fm/+B7NDO9A68/4872">TS</a>]

01:21:14   growing by outgrowing it but absolutely [<a href="https://overcast.fm/+B7NDO9A68/4874">TS</a>]

01:21:17   no nobody is reporting that premium [<a href="https://overcast.fm/+B7NDO9A68/4877">TS</a>]

01:21:20   Windows laptop sales are a growing part [<a href="https://overcast.fm/+B7NDO9A68/4880">TS</a>]

01:21:23   of the market in fact everybody's [<a href="https://overcast.fm/+B7NDO9A68/4883">TS</a>]

01:21:24   reporting that there's that it's a [<a href="https://overcast.fm/+B7NDO9A68/4884">TS</a>]

01:21:26   shrinking part of the market you're not [<a href="https://overcast.fm/+B7NDO9A68/4886">TS</a>]

01:21:27   collapsing but you know like a slowly [<a href="https://overcast.fm/+B7NDO9A68/4887">TS</a>]

01:21:30   deflating tire yes and there's no sign [<a href="https://overcast.fm/+B7NDO9A68/4890">TS</a>]

01:21:33   of that there's no sign of that abetting [<a href="https://overcast.fm/+B7NDO9A68/4893">TS</a>]

01:21:38   yeah and it's funny that again going [<a href="https://overcast.fm/+B7NDO9A68/4898">TS</a>]

01:21:42   back to the Apple watch they never [<a href="https://overcast.fm/+B7NDO9A68/4902">TS</a>]

01:21:43   watched the considered beleaguered is [<a href="https://overcast.fm/+B7NDO9A68/4903">TS</a>]

01:21:45   considered doomed that a lot of the [<a href="https://overcast.fm/+B7NDO9A68/4905">TS</a>]

01:21:46   angles taken reports where surface was [<a href="https://overcast.fm/+B7NDO9A68/4906">TS</a>]

01:21:49   you know by no measure selling well we [<a href="https://overcast.fm/+B7NDO9A68/4909">TS</a>]

01:21:52   had no idea what it was selling but it [<a href="https://overcast.fm/+B7NDO9A68/4912">TS</a>]

01:21:53   was being ballooned it was being propped [<a href="https://overcast.fm/+B7NDO9A68/4913">TS</a>]

01:21:54   up it were headlines all over the place [<a href="https://overcast.fm/+B7NDO9A68/4914">TS</a>]

01:21:56   hanging out like the resurgence of the [<a href="https://overcast.fm/+B7NDO9A68/4916">TS</a>]

01:21:57   Windows laptop and the coverage of the [<a href="https://overcast.fm/+B7NDO9A68/4917">TS</a>]

01:22:01   numbers you talked about that had no [<a href="https://overcast.fm/+B7NDO9A68/4921">TS</a>]

01:22:02   backing from Microsoft as far as I can [<a href="https://overcast.fm/+B7NDO9A68/4922">TS</a>]

01:22:04   tell though that was pretty extensive [<a href="https://overcast.fm/+B7NDO9A68/4924">TS</a>]

01:22:06   and the coverage of the surface not [<a href="https://overcast.fm/+B7NDO9A68/4926">TS</a>]

01:22:07   doing well is not been similarly [<a href="https://overcast.fm/+B7NDO9A68/4927">TS</a>]

01:22:08   right they've just announced that this [<a href="https://overcast.fm/+B7NDO9A68/4928">TS</a>]

01:22:10   you know sales room not now again not [<a href="https://overcast.fm/+B7NDO9A68/4930">TS</a>]

01:22:12   collapsing but the surface sales were [<a href="https://overcast.fm/+B7NDO9A68/4932">TS</a>]

01:22:13   down pretty significantly in the last [<a href="https://overcast.fm/+B7NDO9A68/4933">TS</a>]

01:22:15   quarter yet they reported so I don't see [<a href="https://overcast.fm/+B7NDO9A68/4935">TS</a>]

01:22:17   that happening all right let me take a [<a href="https://overcast.fm/+B7NDO9A68/4937">TS</a>]

01:22:20   break here and thank our third and final [<a href="https://overcast.fm/+B7NDO9A68/4940">TS</a>]

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01:22:59   audiobooks on phones tablets computers [<a href="https://overcast.fm/+B7NDO9A68/4979">TS</a>]

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01:23:06   it to your computer anything you can [<a href="https://overcast.fm/+B7NDO9A68/4986">TS</a>]

01:23:08   listen to digital content on you can [<a href="https://overcast.fm/+B7NDO9A68/4988">TS</a>]

01:23:10   listen into audible stuff on it's great [<a href="https://overcast.fm/+B7NDO9A68/4990">TS</a>]

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01:23:14   trips it is great for your daily commute [<a href="https://overcast.fm/+B7NDO9A68/4994">TS</a>]

01:23:16   anywhere where you listen to podcasts [<a href="https://overcast.fm/+B7NDO9A68/4996">TS</a>]

01:23:19   like wherever you are right now [<a href="https://overcast.fm/+B7NDO9A68/4999">TS</a>]

01:23:20   listening to me tell you about this [<a href="https://overcast.fm/+B7NDO9A68/5000">TS</a>]

01:23:21   great spot to list an audible content [<a href="https://overcast.fm/+B7NDO9A68/5001">TS</a>]

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01:23:25   and the other shows that you'd like to [<a href="https://overcast.fm/+B7NDO9A68/5005">TS</a>]

01:23:26   listen to [<a href="https://overcast.fm/+B7NDO9A68/5006">TS</a>]

01:23:27   they've even got something that they [<a href="https://overcast.fm/+B7NDO9A68/5007">TS</a>]

01:23:28   call the great listen guarantee if you [<a href="https://overcast.fm/+B7NDO9A68/5008">TS</a>]

01:23:30   start an audiobook from audible.com [<a href="https://overcast.fm/+B7NDO9A68/5010">TS</a>]

01:23:39   you don't have an audible account but [<a href="https://overcast.fm/+B7NDO9A68/5019">TS</a>]

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01:23:52   talk show know that just slash talk show [<a href="https://overcast.fm/+B7NDO9A68/5032">TS</a>]

01:23:57   my thanks to audible I should point out [<a href="https://overcast.fm/+B7NDO9A68/5037">TS</a>]

01:24:02   when I say about when I talk about the [<a href="https://overcast.fm/+B7NDO9A68/5042">TS</a>]

01:24:03   coverage I don't mean that Apple should [<a href="https://overcast.fm/+B7NDO9A68/5043">TS</a>]

01:24:05   be given a free ride on these things I [<a href="https://overcast.fm/+B7NDO9A68/5045">TS</a>]

01:24:06   think it's the same thing as like when [<a href="https://overcast.fm/+B7NDO9A68/5046">TS</a>]

01:24:07   touch ID is considered a disaster at [<a href="https://overcast.fm/+B7NDO9A68/5047">TS</a>]

01:24:09   launch but the botched facial [<a href="https://overcast.fm/+B7NDO9A68/5049">TS</a>]

01:24:11   recognition is fine I think everybody [<a href="https://overcast.fm/+B7NDO9A68/5051">TS</a>]

01:24:12   should be scrutinized to the level that [<a href="https://overcast.fm/+B7NDO9A68/5052">TS</a>]

01:24:14   Apple is it's not that they should give [<a href="https://overcast.fm/+B7NDO9A68/5054">TS</a>]

01:24:15   Apple a break but they should hold [<a href="https://overcast.fm/+B7NDO9A68/5055">TS</a>]

01:24:17   everybody to that same standard because [<a href="https://overcast.fm/+B7NDO9A68/5057">TS</a>]

01:24:18   as a consumer I want to know all that [<a href="https://overcast.fm/+B7NDO9A68/5058">TS</a>]

01:24:20   stuff when I make my decision on what I [<a href="https://overcast.fm/+B7NDO9A68/5060">TS</a>]

01:24:21   want [<a href="https://overcast.fm/+B7NDO9A68/5061">TS</a>]

01:24:22   next and I feel like I'm being [<a href="https://overcast.fm/+B7NDO9A68/5062">TS</a>]

01:24:23   underserved right now because I hear [<a href="https://overcast.fm/+B7NDO9A68/5063">TS</a>]

01:24:25   every little all the hot takes about [<a href="https://overcast.fm/+B7NDO9A68/5065">TS</a>]

01:24:27   Apple and everything else sort of just [<a href="https://overcast.fm/+B7NDO9A68/5067">TS</a>]

01:24:28   skates by yeah well I think it's we're [<a href="https://overcast.fm/+B7NDO9A68/5068">TS</a>]

01:24:31   talking about the elephant in a room of [<a href="https://overcast.fm/+B7NDO9A68/5071">TS</a>]

01:24:35   Apple's MacBook lineup is the MacBook [<a href="https://overcast.fm/+B7NDO9A68/5075">TS</a>]

01:24:37   Air because it's I think it's I think I [<a href="https://overcast.fm/+B7NDO9A68/5077">TS</a>]

01:24:40   checked today I think it's 788 days [<a href="https://overcast.fm/+B7NDO9A68/5080">TS</a>]

01:24:42   since they updated the the specs so it's [<a href="https://overcast.fm/+B7NDO9A68/5082">TS</a>]

01:24:45   two years old it still cost $9.99 it [<a href="https://overcast.fm/+B7NDO9A68/5085">TS</a>]

01:24:48   doesn't have a Retina screen and and you [<a href="https://overcast.fm/+B7NDO9A68/5088">TS</a>]

01:24:50   know it I it it's the existence of that [<a href="https://overcast.fm/+B7NDO9A68/5090">TS</a>]

01:24:55   product that gives rise to the hate at [<a href="https://overcast.fm/+B7NDO9A68/5095">TS</a>]

01:24:57   Microsoft just put out this thing and it [<a href="https://overcast.fm/+B7NDO9A68/5097">TS</a>]

01:24:59   makes it the MacBook lineup look [<a href="https://overcast.fm/+B7NDO9A68/5099">TS</a>]

01:25:01   overpriced I don't think that if you [<a href="https://overcast.fm/+B7NDO9A68/5101">TS</a>]

01:25:03   look at the if you look at the MacBook [<a href="https://overcast.fm/+B7NDO9A68/5103">TS</a>]

01:25:05   and I you know the MacBook one port I [<a href="https://overcast.fm/+B7NDO9A68/5105">TS</a>]

01:25:07   don't even know it I think we'll [<a href="https://overcast.fm/+B7NDO9A68/5107">TS</a>]

01:25:08   probably due for an update on that [<a href="https://overcast.fm/+B7NDO9A68/5108">TS</a>]

01:25:09   because the last one came out a year ago [<a href="https://overcast.fm/+B7NDO9A68/5109">TS</a>]

01:25:11   but a year is not an unreasonable period [<a href="https://overcast.fm/+B7NDO9A68/5111">TS</a>]

01:25:14   of time to wait for an update so if we [<a href="https://overcast.fm/+B7NDO9A68/5114">TS</a>]

01:25:16   get one at WWDC I would say right on [<a href="https://overcast.fm/+B7NDO9A68/5116">TS</a>]

01:25:18   time MacBook Pros obviously just came [<a href="https://overcast.fm/+B7NDO9A68/5118">TS</a>]

01:25:21   out last fall and I think are you know I [<a href="https://overcast.fm/+B7NDO9A68/5121">TS</a>]

01:25:25   don't buy the argument that they're [<a href="https://overcast.fm/+B7NDO9A68/5125">TS</a>]

01:25:26   overpriced I think for what they are [<a href="https://overcast.fm/+B7NDO9A68/5126">TS</a>]

01:25:28   they are correctly priced even though at [<a href="https://overcast.fm/+B7NDO9A68/5128">TS</a>]

01:25:31   certain price points that means that [<a href="https://overcast.fm/+B7NDO9A68/5131">TS</a>]

01:25:33   getting a quote-unquote new MacBook Pro [<a href="https://overcast.fm/+B7NDO9A68/5133">TS</a>]

01:25:35   has a higher price the price of a [<a href="https://overcast.fm/+B7NDO9A68/5135">TS</a>]

01:25:37   MacBook Pro plus the Apple watch that's [<a href="https://overcast.fm/+B7NDO9A68/5137">TS</a>]

01:25:39   essentially embedded inside it right [<a href="https://overcast.fm/+B7NDO9A68/5139">TS</a>]

01:25:40   exactly and and I think that the if you [<a href="https://overcast.fm/+B7NDO9A68/5140">TS</a>]

01:25:44   respect things out like when I did the [<a href="https://overcast.fm/+B7NDO9A68/5144">TS</a>]

01:25:46   comparison to the to the surface laptop [<a href="https://overcast.fm/+B7NDO9A68/5146">TS</a>]

01:25:51   what I was configuring it against I [<a href="https://overcast.fm/+B7NDO9A68/5151">TS</a>]

01:25:53   don't think I mentioned this I was [<a href="https://overcast.fm/+B7NDO9A68/5153">TS</a>]

01:25:54   configuring it against the new MacBook [<a href="https://overcast.fm/+B7NDO9A68/5154">TS</a>]

01:25:57   Pro with the buttons not the touch bar [<a href="https://overcast.fm/+B7NDO9A68/5157">TS</a>]

01:26:01   because that's to me the most apt [<a href="https://overcast.fm/+B7NDO9A68/5161">TS</a>]

01:26:03   comparison like to me that is the [<a href="https://overcast.fm/+B7NDO9A68/5163">TS</a>]

01:26:05   MacBook Air with retina that everybody [<a href="https://overcast.fm/+B7NDO9A68/5165">TS</a>]

01:26:07   claims that they want Apple to make the [<a href="https://overcast.fm/+B7NDO9A68/5167">TS</a>]

01:26:10   MacBook Air with with with a Retina [<a href="https://overcast.fm/+B7NDO9A68/5170">TS</a>]

01:26:12   screen is the new MacBook Pro that [<a href="https://overcast.fm/+B7NDO9A68/5172">TS</a>]

01:26:14   doesn't have the touch bar social or is [<a href="https://overcast.fm/+B7NDO9A68/5174">TS</a>]

01:26:17   that as much when you introduced it yeah [<a href="https://overcast.fm/+B7NDO9A68/5177">TS</a>]

01:26:19   identity well yeah it's so much in so [<a href="https://overcast.fm/+B7NDO9A68/5179">TS</a>]

01:26:22   many ways by comparing it to the size [<a href="https://overcast.fm/+B7NDO9A68/5182">TS</a>]

01:26:24   and weight and thickness of the MacBook [<a href="https://overcast.fm/+B7NDO9A68/5184">TS</a>]

01:26:25   Air which it compares very favorably you [<a href="https://overcast.fm/+B7NDO9A68/5185">TS</a>]

01:26:27   know it matches up with and it's way [<a href="https://overcast.fm/+B7NDO9A68/5187">TS</a>]

01:26:29   faster and as a beautiful screen and etc [<a href="https://overcast.fm/+B7NDO9A68/5189">TS</a>]

01:26:34   but the MacBook Air is old in ass in [<a href="https://overcast.fm/+B7NDO9A68/5194">TS</a>]

01:26:37   there $9.99 and doesn't have a Retina [<a href="https://overcast.fm/+B7NDO9A68/5197">TS</a>]

01:26:39   screen and you know not arguing but just [<a href="https://overcast.fm/+B7NDO9A68/5199">TS</a>]

01:26:41   having a very very nice debate with [<a href="https://overcast.fm/+B7NDO9A68/5201">TS</a>]

01:26:43   people on Twitter about it recently like [<a href="https://overcast.fm/+B7NDO9A68/5203">TS</a>]

01:26:45   Marco Arment and Twitter made that point [<a href="https://overcast.fm/+B7NDO9A68/5205">TS</a>]

01:26:47   and it's hard to argue with that in 2017 [<a href="https://overcast.fm/+B7NDO9A68/5207">TS</a>]

01:26:49   Apple should not be selling any device [<a href="https://overcast.fm/+B7NDO9A68/5209">TS</a>]

01:26:52   that has a display that's not redneck [<a href="https://overcast.fm/+B7NDO9A68/5212">TS</a>]

01:26:54   caliber in terms of resolution and I [<a href="https://overcast.fm/+B7NDO9A68/5214">TS</a>]

01:26:56   agree with that in theory it that's it's [<a href="https://overcast.fm/+B7NDO9A68/5216">TS</a>]

01:26:58   - its 2017 is too late to still be [<a href="https://overcast.fm/+B7NDO9A68/5218">TS</a>]

01:27:01   selling a brand new product that brand [<a href="https://overcast.fm/+B7NDO9A68/5221">TS</a>]

01:27:03   new meaning that you're buying it out of [<a href="https://overcast.fm/+B7NDO9A68/5223">TS</a>]

01:27:05   the box [<a href="https://overcast.fm/+B7NDO9A68/5225">TS</a>]

01:27:05   yes factory sealed not price retail yeah [<a href="https://overcast.fm/+B7NDO9A68/5225">TS</a>]

01:27:07   right I think it's you know the non [<a href="https://overcast.fm/+B7NDO9A68/5227">TS</a>]

01:27:12   retina MacBook Air is like the new 16 [<a href="https://overcast.fm/+B7NDO9A68/5232">TS</a>]

01:27:14   gigabyte iOS device yeah I can't defend [<a href="https://overcast.fm/+B7NDO9A68/5234">TS</a>]

01:27:17   it I think it's I would recommend [<a href="https://overcast.fm/+B7NDO9A68/5237">TS</a>]

01:27:19   against it I if somebody asked me if [<a href="https://overcast.fm/+B7NDO9A68/5239">TS</a>]

01:27:21   they should buy one I would say no and [<a href="https://overcast.fm/+B7NDO9A68/5241">TS</a>]

01:27:23   that would be the reason why but you [<a href="https://overcast.fm/+B7NDO9A68/5243">TS</a>]

01:27:24   pointed out so well with the Mac Pro [<a href="https://overcast.fm/+B7NDO9A68/5244">TS</a>]

01:27:25   thing is that Apple doesn't have a game [<a href="https://overcast.fm/+B7NDO9A68/5245">TS</a>]

01:27:27   plan for this it's like if we don't have [<a href="https://overcast.fm/+B7NDO9A68/5247">TS</a>]

01:27:29   something new to announce and we're not [<a href="https://overcast.fm/+B7NDO9A68/5249">TS</a>]

01:27:30   cancelling it it just stays at exactly [<a href="https://overcast.fm/+B7NDO9A68/5250">TS</a>]

01:27:31   the same price in the right lock because [<a href="https://overcast.fm/+B7NDO9A68/5251">TS</a>]

01:27:33   they want to keep something at that [<a href="https://overcast.fm/+B7NDO9A68/5253">TS</a>]

01:27:35   $9.99 price that is a Mac laptop but [<a href="https://overcast.fm/+B7NDO9A68/5255">TS</a>]

01:27:39   they feel like they can't sell the [<a href="https://overcast.fm/+B7NDO9A68/5259">TS</a>]

01:27:42   MacBook one port at that price yet yeah [<a href="https://overcast.fm/+B7NDO9A68/5262">TS</a>]

01:27:46   and still keep the margins they want you [<a href="https://overcast.fm/+B7NDO9A68/5266">TS</a>]

01:27:49   know I think what they're doing is [<a href="https://overcast.fm/+B7NDO9A68/5269">TS</a>]

01:27:50   waiting and and I don't know if it's [<a href="https://overcast.fm/+B7NDO9A68/5270">TS</a>]

01:27:53   this year I have no inside information [<a href="https://overcast.fm/+B7NDO9A68/5273">TS</a>]

01:27:54   but my theory is what they will do is [<a href="https://overcast.fm/+B7NDO9A68/5274">TS</a>]

01:27:56   eventually they'll have an updated [<a href="https://overcast.fm/+B7NDO9A68/5276">TS</a>]

01:27:59   state-of-the-art MacBook just plain [<a href="https://overcast.fm/+B7NDO9A68/5279">TS</a>]

01:28:02   MacBook yeah and put the year old just [<a href="https://overcast.fm/+B7NDO9A68/5282">TS</a>]

01:28:05   plain MacBook at a lower price point [<a href="https://overcast.fm/+B7NDO9A68/5285">TS</a>]

01:28:07   until it gets to $9.99 and then at that [<a href="https://overcast.fm/+B7NDO9A68/5287">TS</a>]

01:28:10   point the MacBook Air goes away yeah [<a href="https://overcast.fm/+B7NDO9A68/5290">TS</a>]

01:28:12   it'll be a little sad if they stick to [<a href="https://overcast.fm/+B7NDO9A68/5292">TS</a>]

01:28:14   the Intel Core M platform for that [<a href="https://overcast.fm/+B7NDO9A68/5294">TS</a>]

01:28:16   because it just is not the same either [<a href="https://overcast.fm/+B7NDO9A68/5296">TS</a>]

01:28:18   analyst it's fabulous which is great but [<a href="https://overcast.fm/+B7NDO9A68/5298">TS</a>]

01:28:20   it's just I don't know how to get out of [<a href="https://overcast.fm/+B7NDO9A68/5300">TS</a>]

01:28:22   that though because I don't yeah you [<a href="https://overcast.fm/+B7NDO9A68/5302">TS</a>]

01:28:23   can't use a court I don't know you know [<a href="https://overcast.fm/+B7NDO9A68/5303">TS</a>]

01:28:25   I think you're I think you're stuck [<a href="https://overcast.fm/+B7NDO9A68/5305">TS</a>]

01:28:26   waiting for the for the the M series to [<a href="https://overcast.fm/+B7NDO9A68/5306">TS</a>]

01:28:29   get fast enough that you don't mind I [<a href="https://overcast.fm/+B7NDO9A68/5309">TS</a>]

01:28:31   mean it can happen I mean you know the [<a href="https://overcast.fm/+B7NDO9A68/5311">TS</a>]

01:28:33   the a-10 is a fanless design and you [<a href="https://overcast.fm/+B7NDO9A68/5313">TS</a>]

01:28:38   know it's faster that's the other thing [<a href="https://overcast.fm/+B7NDO9A68/5318">TS</a>]

01:28:39   that's sort of great about the MacBook [<a href="https://overcast.fm/+B7NDO9A68/5319">TS</a>]

01:28:41   yes that the iPad pro in in my opinion [<a href="https://overcast.fm/+B7NDO9A68/5321">TS</a>]

01:28:47   has a faster CPU I think that the you [<a href="https://overcast.fm/+B7NDO9A68/5327">TS</a>]

01:28:49   know the single core Geekbench scores [<a href="https://overcast.fm/+B7NDO9A68/5329">TS</a>]

01:28:51   are a reasonable you know I realized [<a href="https://overcast.fm/+B7NDO9A68/5331">TS</a>]

01:28:54   that they don't correlate exactly the [<a href="https://overcast.fm/+B7NDO9A68/5334">TS</a>]

01:28:55   real-world use no and they're [<a href="https://overcast.fm/+B7NDO9A68/5335">TS</a>]

01:28:56   purpose-built so the two things that you [<a href="https://overcast.fm/+B7NDO9A68/5336">TS</a>]

01:28:58   note right off the bat is that Apple can [<a href="https://overcast.fm/+B7NDO9A68/5338">TS</a>]

01:29:00   build those cores exactly for what they [<a href="https://overcast.fm/+B7NDO9A68/5340">TS</a>]

01:29:01   want so they can have super fast there's [<a href="https://overcast.fm/+B7NDO9A68/5341">TS</a>]

01:29:02   a single-threaded operations because [<a href="https://overcast.fm/+B7NDO9A68/5342">TS</a>]

01:29:04   that's what people hit money do [<a href="https://overcast.fm/+B7NDO9A68/5344">TS</a>]

01:29:05   interface and stuff like that but they [<a href="https://overcast.fm/+B7NDO9A68/5345">TS</a>]

01:29:07   can all retire for the second generation [<a href="https://overcast.fm/+B7NDO9A68/5347">TS</a>]

01:29:10   MacBook it could barely handle one [<a href="https://overcast.fm/+B7NDO9A68/5350">TS</a>]

01:29:12   stream of 4k well while that ea9 not [<a href="https://overcast.fm/+B7NDO9A68/5352">TS</a>]

01:29:15   even the a-10 version of the iPad pro [<a href="https://overcast.fm/+B7NDO9A68/5355">TS</a>]

01:29:17   there is no a 10 version yet the a9 [<a href="https://overcast.fm/+B7NDO9A68/5357">TS</a>]

01:29:19   version of the iPad pro could handle [<a href="https://overcast.fm/+B7NDO9A68/5359">TS</a>]

01:29:20   three streams of 4k because Apple built [<a href="https://overcast.fm/+B7NDO9A68/5360">TS</a>]

01:29:22   that chip exactly to do that and they [<a href="https://overcast.fm/+B7NDO9A68/5362">TS</a>]

01:29:24   don't have control over Intel and until [<a href="https://overcast.fm/+B7NDO9A68/5364">TS</a>]

01:29:25   will do things like the a as far as I [<a href="https://overcast.fm/+B7NDO9A68/5365">TS</a>]

01:29:27   can tell they core m3 is a hot a [<a href="https://overcast.fm/+B7NDO9A68/5367">TS</a>]

01:29:28   deliberately hobbled chip then maybe [<a href="https://overcast.fm/+B7NDO9A68/5368">TS</a>]

01:29:31   Apple shouldn't use but Intel just makes [<a href="https://overcast.fm/+B7NDO9A68/5371">TS</a>]

01:29:33   it worse than the m5 because they want a [<a href="https://overcast.fm/+B7NDO9A68/5373">TS</a>]

01:29:34   lower price point for that chipset so [<a href="https://overcast.fm/+B7NDO9A68/5374">TS</a>]

01:29:36   you know there's you know there's a [<a href="https://overcast.fm/+B7NDO9A68/5376">TS</a>]

01:29:39   waiting game involved there and because [<a href="https://overcast.fm/+B7NDO9A68/5379">TS</a>]

01:29:41   part of it I think too is like you just [<a href="https://overcast.fm/+B7NDO9A68/5381">TS</a>]

01:29:44   alluded to is some a big part of it is [<a href="https://overcast.fm/+B7NDO9A68/5384">TS</a>]

01:29:46   out of apples hands where they were [<a href="https://overcast.fm/+B7NDO9A68/5386">TS</a>]

01:29:47   waiting for Intel and that opens the [<a href="https://overcast.fm/+B7NDO9A68/5387">TS</a>]

01:29:50   door to the whole Mel maybe they'll go [<a href="https://overcast.fm/+B7NDO9A68/5390">TS</a>]

01:29:52   you know put an ARM chip being on their [<a href="https://overcast.fm/+B7NDO9A68/5392">TS</a>]

01:29:54   own custom ARM chip in them in a mat why [<a href="https://overcast.fm/+B7NDO9A68/5394">TS</a>]

01:29:55   AMD they've all this money writer by who [<a href="https://overcast.fm/+B7NDO9A68/5395">TS</a>]

01:29:59   knows who knows what they're thinking [<a href="https://overcast.fm/+B7NDO9A68/5399">TS</a>]

01:30:00   but it's you know switching to arm on [<a href="https://overcast.fm/+B7NDO9A68/5400">TS</a>]

01:30:02   one model of Mac is a lot more [<a href="https://overcast.fm/+B7NDO9A68/5402">TS</a>]

01:30:05   complicated yet and then we have time to [<a href="https://overcast.fm/+B7NDO9A68/5405">TS</a>]

01:30:07   discuss and I don't think it's going to [<a href="https://overcast.fm/+B7NDO9A68/5407">TS</a>]

01:30:09   happen and therefore you know there [<a href="https://overcast.fm/+B7NDO9A68/5409">TS</a>]

01:30:11   might be something I don't foresee there [<a href="https://overcast.fm/+B7NDO9A68/5411">TS</a>]

01:30:13   might be some way out of this but [<a href="https://overcast.fm/+B7NDO9A68/5413">TS</a>]

01:30:14   basically they're waiting for Intel on [<a href="https://overcast.fm/+B7NDO9A68/5414">TS</a>]

01:30:16   that so I don't know I don't know you [<a href="https://overcast.fm/+B7NDO9A68/5416">TS</a>]

01:30:17   know I don't know what to say and I'd [<a href="https://overcast.fm/+B7NDO9A68/5417">TS</a>]

01:30:19   but I can totally see I wouldn't also [<a href="https://overcast.fm/+B7NDO9A68/5419">TS</a>]

01:30:21   wouldn't recommend that Apple you know [<a href="https://overcast.fm/+B7NDO9A68/5421">TS</a>]

01:30:23   update the MacBook Air and put a Retina [<a href="https://overcast.fm/+B7NDO9A68/5423">TS</a>]

01:30:25   screen in there yeah I feel like there's [<a href="https://overcast.fm/+B7NDO9A68/5425">TS</a>]

01:30:27   something and there were rumors of a [<a href="https://overcast.fm/+B7NDO9A68/5427">TS</a>]

01:30:28   device in between now sort of a larger [<a href="https://overcast.fm/+B7NDO9A68/5428">TS</a>]

01:30:30   version I was a 14 inch Mac yes [<a href="https://overcast.fm/+B7NDO9A68/5430">TS</a>]

01:30:32   something yeah whatever happened to that [<a href="https://overcast.fm/+B7NDO9A68/5432">TS</a>]

01:30:33   ID hasn't shipped all right there's no [<a href="https://overcast.fm/+B7NDO9A68/5433">TS</a>]

01:30:37   kb lake version of the macbook there's [<a href="https://overcast.fm/+B7NDO9A68/5437">TS</a>]

01:30:39   no 14 inch version of the macbook this [<a href="https://overcast.fm/+B7NDO9A68/5439">TS</a>]

01:30:41   rest then the updated i've Mac's not [<a href="https://overcast.fm/+B7NDO9A68/5441">TS</a>]

01:30:43   here yet now now the 14 inch MacBook was [<a href="https://overcast.fm/+B7NDO9A68/5443">TS</a>]

01:30:47   a weird there was a weird rumor that [<a href="https://overcast.fm/+B7NDO9A68/5447">TS</a>]

01:30:48   some people seem certain of and never [<a href="https://overcast.fm/+B7NDO9A68/5448">TS</a>]

01:30:50   shipped anyway let's move on [<a href="https://overcast.fm/+B7NDO9A68/5450">TS</a>]

01:30:56   WD see stuff [<a href="https://overcast.fm/+B7NDO9A68/5456">TS</a>]

01:30:59   I just quickly want to say I am having a [<a href="https://overcast.fm/+B7NDO9A68/5459">TS</a>]

01:31:01   live show it's announced I people keep [<a href="https://overcast.fm/+B7NDO9A68/5461">TS</a>]

01:31:04   asking about tickets soon very as you [<a href="https://overcast.fm/+B7NDO9A68/5464">TS</a>]

01:31:05   listen to this it will be very soon we [<a href="https://overcast.fm/+B7NDO9A68/5465">TS</a>]

01:31:07   are moving but I don't have anything to [<a href="https://overcast.fm/+B7NDO9A68/5467">TS</a>]

01:31:09   announce yet so patience yeah sorry [<a href="https://overcast.fm/+B7NDO9A68/5469">TS</a>]

01:31:17   there are a couple of other events I [<a href="https://overcast.fm/+B7NDO9A68/5477">TS</a>]

01:31:19   know that they're on the same webpage on [<a href="https://overcast.fm/+B7NDO9A68/5479">TS</a>]

01:31:21   Apple's ww2 they're very very it's very [<a href="https://overcast.fm/+B7NDO9A68/5481">TS</a>]

01:31:23   very nice of Apple to promote these [<a href="https://overcast.fm/+B7NDO9A68/5483">TS</a>]

01:31:24   alternate or at home for you with the [<a href="https://overcast.fm/+B7NDO9A68/5484">TS</a>]

01:31:26   column but community events there is a [<a href="https://overcast.fm/+B7NDO9A68/5486">TS</a>]

01:31:29   Coco conf taking place in a hotel right [<a href="https://overcast.fm/+B7NDO9A68/5489">TS</a>]

01:31:32   adjacent to the Convention Center that [<a href="https://overcast.fm/+B7NDO9A68/5492">TS</a>]

01:31:34   where WWC is Coco conference held a [<a href="https://overcast.fm/+B7NDO9A68/5494">TS</a>]

01:31:38   couple times a year I've never been but [<a href="https://overcast.fm/+B7NDO9A68/5498">TS</a>]

01:31:40   it I have friends who've spoken there [<a href="https://overcast.fm/+B7NDO9A68/5500">TS</a>]

01:31:41   and have attended and and swear up and [<a href="https://overcast.fm/+B7NDO9A68/5501">TS</a>]

01:31:44   down that is amazing conference to try [<a href="https://overcast.fm/+B7NDO9A68/5504">TS</a>]

01:31:46   cat 1299 conference for developers are [<a href="https://overcast.fm/+B7NDO9A68/5506">TS</a>]

01:31:50   they have a great speaker line-up [<a href="https://overcast.fm/+B7NDO9A68/5510">TS</a>]

01:31:51   they'll be right there next to WWC so I [<a href="https://overcast.fm/+B7NDO9A68/5511">TS</a>]

01:31:53   would I think Coco confidence so sort of [<a href="https://overcast.fm/+B7NDO9A68/5513">TS</a>]

01:31:56   a great plan be for people who wanted to [<a href="https://overcast.fm/+B7NDO9A68/5516">TS</a>]

01:31:58   go to WWE and did lost the the lottery [<a href="https://overcast.fm/+B7NDO9A68/5518">TS</a>]

01:32:01   for tickets so look into that if you're [<a href="https://overcast.fm/+B7NDO9A68/5521">TS</a>]

01:32:04   a developer and you want something like [<a href="https://overcast.fm/+B7NDO9A68/5524">TS</a>]

01:32:05   that there's alt comp which is also in a [<a href="https://overcast.fm/+B7NDO9A68/5525">TS</a>]

01:32:08   hotel [<a href="https://overcast.fm/+B7NDO9A68/5528">TS</a>]

01:32:09   adjacent to the convention hall it I've [<a href="https://overcast.fm/+B7NDO9A68/5529">TS</a>]

01:32:12   never been there but it seems to me like [<a href="https://overcast.fm/+B7NDO9A68/5532">TS</a>]

01:32:13   there's two hotels that are literally [<a href="https://overcast.fm/+B7NDO9A68/5533">TS</a>]

01:32:16   connected to the Convention Center and [<a href="https://overcast.fm/+B7NDO9A68/5536">TS</a>]

01:32:18   that those hotels themselves have [<a href="https://overcast.fm/+B7NDO9A68/5538">TS</a>]

01:32:20   convention space yeah and so one of them [<a href="https://overcast.fm/+B7NDO9A68/5540">TS</a>]

01:32:22   is a Coco Kampf the other one is alt con [<a href="https://overcast.fm/+B7NDO9A68/5542">TS</a>]

01:32:25   fault Kampf is free so that's a great [<a href="https://overcast.fm/+B7NDO9A68/5545">TS</a>]

01:32:27   option if you're not looking to spend [<a href="https://overcast.fm/+B7NDO9A68/5547">TS</a>]

01:32:29   money but I think is also sort of [<a href="https://overcast.fm/+B7NDO9A68/5549">TS</a>]

01:32:32   developer oriented and then last but not [<a href="https://overcast.fm/+B7NDO9A68/5552">TS</a>]

01:32:33   least in fact last but probably the [<a href="https://overcast.fm/+B7NDO9A68/5553">TS</a>]

01:32:36   opposite least is the layers conference [<a href="https://overcast.fm/+B7NDO9A68/5556">TS</a>]

01:32:38   which is a great great great conference [<a href="https://overcast.fm/+B7NDO9A68/5558">TS</a>]

01:32:42   it's more design or in it is it's not a [<a href="https://overcast.fm/+B7NDO9A68/5562">TS</a>]

01:32:45   developer conference so for those of you [<a href="https://overcast.fm/+B7NDO9A68/5565">TS</a>]

01:32:48   who aren't interested in design or in [<a href="https://overcast.fm/+B7NDO9A68/5568">TS</a>]

01:32:50   development [<a href="https://overcast.fm/+B7NDO9A68/5570">TS</a>]

01:32:51   you're not coders but your designer it [<a href="https://overcast.fm/+B7NDO9A68/5571">TS</a>]

01:32:52   is a great conference I was a there was [<a href="https://overcast.fm/+B7NDO9A68/5572">TS</a>]

01:32:56   two years ago where I got to interview [<a href="https://overcast.fm/+B7NDO9A68/5576">TS</a>]

01:32:57   Susan care the designer of the original [<a href="https://overcast.fm/+B7NDO9A68/5577">TS</a>]

01:33:00   Macintosh icons and all the original [<a href="https://overcast.fm/+B7NDO9A68/5580">TS</a>]

01:33:02   Macintosh fonts which is still maybe [<a href="https://overcast.fm/+B7NDO9A68/5582">TS</a>]

01:33:05   that but I can't believe I'm the most I [<a href="https://overcast.fm/+B7NDO9A68/5585">TS</a>]

01:33:08   can't believe I'm doing this moment of [<a href="https://overcast.fm/+B7NDO9A68/5588">TS</a>]

01:33:09   my entire career like you know like [<a href="https://overcast.fm/+B7NDO9A68/5589">TS</a>]

01:33:11   having Phil Schiller on the talk [<a href="https://overcast.fm/+B7NDO9A68/5591">TS</a>]

01:33:13   was a thrill and meeting Steve Jobs was [<a href="https://overcast.fm/+B7NDO9A68/5593">TS</a>]

01:33:16   thrilled but for me personally the not [<a href="https://overcast.fm/+B7NDO9A68/5596">TS</a>]

01:33:19   necessarily thrilling but just like I [<a href="https://overcast.fm/+B7NDO9A68/5599">TS</a>]

01:33:20   can't believe I'm doing this [<a href="https://overcast.fm/+B7NDO9A68/5600">TS</a>]

01:33:21   interviewing Susan kare on stage was [<a href="https://overcast.fm/+B7NDO9A68/5601">TS</a>]

01:33:23   just absolutely amazing because she's [<a href="https://overcast.fm/+B7NDO9A68/5603">TS</a>]

01:33:26   just one of my favorite designers of all [<a href="https://overcast.fm/+B7NDO9A68/5606">TS</a>]

01:33:29   time like literally got me you know it [<a href="https://overcast.fm/+B7NDO9A68/5609">TS</a>]

01:33:33   it was as famous to me as Steve Jobs was [<a href="https://overcast.fm/+B7NDO9A68/5613">TS</a>]

01:33:35   at a very young age because I knew that [<a href="https://overcast.fm/+B7NDO9A68/5615">TS</a>]

01:33:37   she did all of this amazing work almost [<a href="https://overcast.fm/+B7NDO9A68/5617">TS</a>]

01:33:39   single-handedly on the original Mac and [<a href="https://overcast.fm/+B7NDO9A68/5619">TS</a>]

01:33:40   it was all down to the pixel just [<a href="https://overcast.fm/+B7NDO9A68/5620">TS</a>]

01:33:42   perfect um that was great but that [<a href="https://overcast.fm/+B7NDO9A68/5622">TS</a>]

01:33:46   speakers there it's great and it's so so [<a href="https://overcast.fm/+B7NDO9A68/5626">TS</a>]

01:33:48   nice layers is just one of those [<a href="https://overcast.fm/+B7NDO9A68/5628">TS</a>]

01:33:49   conferences where it's like I cannot [<a href="https://overcast.fm/+B7NDO9A68/5629">TS</a>]

01:33:50   believe that once a year these people [<a href="https://overcast.fm/+B7NDO9A68/5630">TS</a>]

01:33:53   put together a conference for everything [<a href="https://overcast.fm/+B7NDO9A68/5633">TS</a>]

01:33:54   is so nice and you get nice coffee and [<a href="https://overcast.fm/+B7NDO9A68/5634">TS</a>]

01:33:56   it's a nice room and stuff like that so [<a href="https://overcast.fm/+B7NDO9A68/5636">TS</a>]

01:33:58   I have a special deal for people listen [<a href="https://overcast.fm/+B7NDO9A68/5638">TS</a>]

01:33:59   to the talk show you go to layers is [<a href="https://overcast.fm/+B7NDO9A68/5639">TS</a>]

01:34:01   that's the website or you can just [<a href="https://overcast.fm/+B7NDO9A68/5641">TS</a>]

01:34:03   google for layers conference but the [<a href="https://overcast.fm/+B7NDO9A68/5643">TS</a>]

01:34:05   website is layers dot is and if you use [<a href="https://overcast.fm/+B7NDO9A68/5645">TS</a>]

01:34:09   this code you'll save a hundred bucks on [<a href="https://overcast.fm/+B7NDO9A68/5649">TS</a>]

01:34:10   registration and I know they're doing [<a href="https://overcast.fm/+B7NDO9A68/5650">TS</a>]

01:34:12   pretty well I know that but there's [<a href="https://overcast.fm/+B7NDO9A68/5652">TS</a>]

01:34:13   definitely still openings and if you're [<a href="https://overcast.fm/+B7NDO9A68/5653">TS</a>]

01:34:16   going to go if you're thinking about [<a href="https://overcast.fm/+B7NDO9A68/5656">TS</a>]

01:34:17   having an excuse to be in the W DC area [<a href="https://overcast.fm/+B7NDO9A68/5657">TS</a>]

01:34:20   during WWC you're going to want to book [<a href="https://overcast.fm/+B7NDO9A68/5660">TS</a>]

01:34:22   stuff you know now's the time to book so [<a href="https://overcast.fm/+B7NDO9A68/5662">TS</a>]

01:34:24   you get you know you're not making [<a href="https://overcast.fm/+B7NDO9A68/5664">TS</a>]

01:34:26   arrangements at the last minute you will [<a href="https://overcast.fm/+B7NDO9A68/5666">TS</a>]

01:34:28   save a hundred bucks and here's the code [<a href="https://overcast.fm/+B7NDO9A68/5668">TS</a>]

01:34:30   you can use that they'll know you came [<a href="https://overcast.fm/+B7NDO9A68/5670">TS</a>]

01:34:32   from me there's not a sponsorship this [<a href="https://overcast.fm/+B7NDO9A68/5672">TS</a>]

01:34:33   is something I'm doing as a friend to [<a href="https://overcast.fm/+B7NDO9A68/5673">TS</a>]

01:34:34   jesse charge runs the conference yeah [<a href="https://overcast.fm/+B7NDO9A68/5674">TS</a>]

01:34:38   because I wholeheartedly recommend it [<a href="https://overcast.fm/+B7NDO9A68/5678">TS</a>]

01:34:40   this isn't a sponsorship but I just it's [<a href="https://overcast.fm/+B7NDO9A68/5680">TS</a>]

01:34:41   just a great conference so you save 100 [<a href="https://overcast.fm/+B7NDO9A68/5681">TS</a>]

01:34:43   bucks here's the code martini [<a href="https://overcast.fm/+B7NDO9A68/5683">TS</a>]

01:34:45   use that code and I worked it out i [<a href="https://overcast.fm/+B7NDO9A68/5685">TS</a>]

01:34:50   adder test it you can also get the same [<a href="https://overcast.fm/+B7NDO9A68/5690">TS</a>]

01:34:52   you can get the same code same discount [<a href="https://overcast.fm/+B7NDO9A68/5692">TS</a>]

01:34:56   if you type the martini emoji I dare you [<a href="https://overcast.fm/+B7NDO9A68/5696">TS</a>]

01:35:01   to try it I think it'll perfect that's [<a href="https://overcast.fm/+B7NDO9A68/5701">TS</a>]

01:35:03   perfect [<a href="https://overcast.fm/+B7NDO9A68/5703">TS</a>]

01:35:03   it isn't that perfect yeah I hope it [<a href="https://overcast.fm/+B7NDO9A68/5703">TS</a>]

01:35:05   works don't try that out layers is it is [<a href="https://overcast.fm/+B7NDO9A68/5705">TS</a>]

01:35:08   such a good conference and it's such a [<a href="https://overcast.fm/+B7NDO9A68/5708">TS</a>]

01:35:10   great I think she'd be pretty excited I [<a href="https://overcast.fm/+B7NDO9A68/5710">TS</a>]

01:35:11   don't know who knows this whole thing [<a href="https://overcast.fm/+B7NDO9A68/5711">TS</a>]

01:35:12   could be weird but if you're thinking [<a href="https://overcast.fm/+B7NDO9A68/5712">TS</a>]

01:35:16   about if you're hoping to make last [<a href="https://overcast.fm/+B7NDO9A68/5716">TS</a>]

01:35:17   minute I just talking to somebody else [<a href="https://overcast.fm/+B7NDO9A68/5717">TS</a>]

01:35:19   today it was like on the fence about [<a href="https://overcast.fm/+B7NDO9A68/5719">TS</a>]

01:35:21   whether they are going to be you know [<a href="https://overcast.fm/+B7NDO9A68/5721">TS</a>]

01:35:23   can they book you know get to San Jose [<a href="https://overcast.fm/+B7NDO9A68/5723">TS</a>]

01:35:25   for WWC week [<a href="https://overcast.fm/+B7NDO9A68/5725">TS</a>]

01:35:26   so I know that there's people out there [<a href="https://overcast.fm/+B7NDO9A68/5726">TS</a>]

01:35:29   whose are still thinking maybe they will [<a href="https://overcast.fm/+B7NDO9A68/5729">TS</a>]

01:35:30   maybe they won't but if you want to have [<a href="https://overcast.fm/+B7NDO9A68/5730">TS</a>]

01:35:32   a good reason to be there layers it's a [<a href="https://overcast.fm/+B7NDO9A68/5732">TS</a>]

01:35:33   good good as good as anything yeah and [<a href="https://overcast.fm/+B7NDO9A68/5733">TS</a>]

01:35:37   if your designer is a perfect complement [<a href="https://overcast.fm/+B7NDO9A68/5737">TS</a>]

01:35:38   to BC because I know every year they try [<a href="https://overcast.fm/+B7NDO9A68/5738">TS</a>]

01:35:40   more and more to have more and more [<a href="https://overcast.fm/+B7NDO9A68/5740">TS</a>]

01:35:41   design sessions and they have the design [<a href="https://overcast.fm/+B7NDO9A68/5741">TS</a>]

01:35:43   review labs but it's really a developer [<a href="https://overcast.fm/+B7NDO9A68/5743">TS</a>]

01:35:45   show and layers is such a great [<a href="https://overcast.fm/+B7NDO9A68/5745">TS</a>]

01:35:46   complement to it yeah and I forget what [<a href="https://overcast.fm/+B7NDO9A68/5746">TS</a>]

01:35:48   else they do did that there's some [<a href="https://overcast.fm/+B7NDO9A68/5748">TS</a>]

01:35:50   integrations with WWC Apple people come [<a href="https://overcast.fm/+B7NDO9A68/5750">TS</a>]

01:35:53   in to talk about interface design and [<a href="https://overcast.fm/+B7NDO9A68/5753">TS</a>]

01:35:54   stuff like that so check out their [<a href="https://overcast.fm/+B7NDO9A68/5754">TS</a>]

01:35:56   website you have salt the info also I [<a href="https://overcast.fm/+B7NDO9A68/5756">TS</a>]

01:35:57   just love the layers logo this year it [<a href="https://overcast.fm/+B7NDO9A68/5757">TS</a>]

01:36:01   is so great because it is so self [<a href="https://overcast.fm/+B7NDO9A68/5761">TS</a>]

01:36:03   referential to the name where it's very [<a href="https://overcast.fm/+B7NDO9A68/5763">TS</a>]

01:36:06   design looking but anyway check out [<a href="https://overcast.fm/+B7NDO9A68/5766">TS</a>]

01:36:08   their website even if you're not a nurse [<a href="https://overcast.fm/+B7NDO9A68/5768">TS</a>]

01:36:09   in a conference just to see the [<a href="https://overcast.fm/+B7NDO9A68/5769">TS</a>]

01:36:10   excellent graphic design what else do [<a href="https://overcast.fm/+B7NDO9A68/5770">TS</a>]

01:36:16   you got there was that we didn't talk [<a href="https://overcast.fm/+B7NDO9A68/5776">TS</a>]

01:36:18   about it but the we mentioned it before [<a href="https://overcast.fm/+B7NDO9A68/5778">TS</a>]

01:36:20   but we didn't go into the whole whole [<a href="https://overcast.fm/+B7NDO9A68/5780">TS</a>]

01:36:22   thing with uber tagging iPhones you can [<a href="https://overcast.fm/+B7NDO9A68/5782">TS</a>]

01:36:25   tell it's an interesting week for uber [<a href="https://overcast.fm/+B7NDO9A68/5785">TS</a>]

01:36:27   when they have not one but two [<a href="https://overcast.fm/+B7NDO9A68/5787">TS</a>]

01:36:28   controversies on the same day what was [<a href="https://overcast.fm/+B7NDO9A68/5788">TS</a>]

01:36:30   the other one I heard you had them both [<a href="https://overcast.fm/+B7NDO9A68/5790">TS</a>]

01:36:32   in your original ride out I don't know [<a href="https://overcast.fm/+B7NDO9A68/5792">TS</a>]

01:36:34   everything yes and now he's canceled his [<a href="https://overcast.fm/+B7NDO9A68/5794">TS</a>]

01:36:36   recoded I mean right well that was they [<a href="https://overcast.fm/+B7NDO9A68/5796">TS</a>]

01:36:39   I had to happen there was no way that he [<a href="https://overcast.fm/+B7NDO9A68/5799">TS</a>]

01:36:40   yes possibly get up there I mean it [<a href="https://overcast.fm/+B7NDO9A68/5800">TS</a>]

01:36:43   really I I [<a href="https://overcast.fm/+B7NDO9A68/5803">TS</a>]

01:36:45   I almost wish what they should have done [<a href="https://overcast.fm/+B7NDO9A68/5805">TS</a>]

01:36:46   is like Kickstarter like just like [<a href="https://overcast.fm/+B7NDO9A68/5806">TS</a>]

01:36:49   alright I'll do it but we've got to like [<a href="https://overcast.fm/+B7NDO9A68/5809">TS</a>]

01:36:51   Kickstarter a million dollars for you [<a href="https://overcast.fm/+B7NDO9A68/5811">TS</a>]

01:36:54   know app camp for girls or so some good [<a href="https://overcast.fm/+B7NDO9A68/5814">TS</a>]

01:36:56   cause like that like can you imagine how [<a href="https://overcast.fm/+B7NDO9A68/5816">TS</a>]

01:36:58   much money you would've raised to kick [<a href="https://overcast.fm/+B7NDO9A68/5818">TS</a>]

01:36:59   Kara Swisher and Walt Mossberg discover [<a href="https://overcast.fm/+B7NDO9A68/5819">TS</a>]

01:37:02   him on stage oh my god but anyway the [<a href="https://overcast.fm/+B7NDO9A68/5822">TS</a>]

01:37:06   story came out Mike Isaac of the New [<a href="https://overcast.fm/+B7NDO9A68/5826">TS</a>]

01:37:07   York Times had a story in a profile of [<a href="https://overcast.fm/+B7NDO9A68/5827">TS</a>]

01:37:10   Callen ik the CEO of co-founder of uber [<a href="https://overcast.fm/+B7NDO9A68/5830">TS</a>]

01:37:14   and mentioned that a couple of years ago [<a href="https://overcast.fm/+B7NDO9A68/5834">TS</a>]

01:37:18   he got called in to for a meeting with [<a href="https://overcast.fm/+B7NDO9A68/5838">TS</a>]

01:37:20   Tim Cook at Apple's camp conference or [<a href="https://overcast.fm/+B7NDO9A68/5840">TS</a>]

01:37:23   campus and cook confronted him with the [<a href="https://overcast.fm/+B7NDO9A68/5843">TS</a>]

01:37:26   fact that Apple figured out that they [<a href="https://overcast.fm/+B7NDO9A68/5846">TS</a>]

01:37:28   were and this is where the story was [<a href="https://overcast.fm/+B7NDO9A68/5848">TS</a>]

01:37:31   murky or initially where the initial [<a href="https://overcast.fm/+B7NDO9A68/5851">TS</a>]

01:37:33   version of the story that was up in the [<a href="https://overcast.fm/+B7NDO9A68/5853">TS</a>]

01:37:34   New York Times in the morning said that [<a href="https://overcast.fm/+B7NDO9A68/5854">TS</a>]

01:37:36   they were tagging and tracking iPhones [<a href="https://overcast.fm/+B7NDO9A68/5856">TS</a>]

01:37:39   even after the app was deleted or even [<a href="https://overcast.fm/+B7NDO9A68/5859">TS</a>]

01:37:43   if the OS was erased from the phone and [<a href="https://overcast.fm/+B7NDO9A68/5863">TS</a>]

01:37:46   reset and then the word tracking was [<a href="https://overcast.fm/+B7NDO9A68/5866">TS</a>]

01:37:49   taken out in a subsequent edit in the [<a href="https://overcast.fm/+B7NDO9A68/5869">TS</a>]

01:37:51   afternoon but the you know the horses [<a href="https://overcast.fm/+B7NDO9A68/5871">TS</a>]

01:37:55   were out of the barn at that point where [<a href="https://overcast.fm/+B7NDO9A68/5875">TS</a>]

01:37:57   people were panicked and part of it is [<a href="https://overcast.fm/+B7NDO9A68/5877">TS</a>]

01:37:59   rightfully fueled by uber has been [<a href="https://overcast.fm/+B7NDO9A68/5879">TS</a>]

01:38:01   caught with so many shady practices that [<a href="https://overcast.fm/+B7NDO9A68/5881">TS</a>]

01:38:04   if they could do that of course they [<a href="https://overcast.fm/+B7NDO9A68/5884">TS</a>]

01:38:06   would like it [<a href="https://overcast.fm/+B7NDO9A68/5886">TS</a>]

01:38:07   it passes the sniff test of yes if a [<a href="https://overcast.fm/+B7NDO9A68/5887">TS</a>]

01:38:10   believable right but there was no [<a href="https://overcast.fm/+B7NDO9A68/5890">TS</a>]

01:38:12   tracking meaning you here tracking [<a href="https://overcast.fm/+B7NDO9A68/5892">TS</a>]

01:38:14   phones and you think well I had the uber [<a href="https://overcast.fm/+B7NDO9A68/5894">TS</a>]

01:38:16   app and if I have the rap I you know it [<a href="https://overcast.fm/+B7NDO9A68/5896">TS</a>]

01:38:18   can use my location because that's how [<a href="https://overcast.fm/+B7NDO9A68/5898">TS</a>]

01:38:20   the car comes and gets you and so you [<a href="https://overcast.fm/+B7NDO9A68/5900">TS</a>]

01:38:24   hear that what people think is well I [<a href="https://overcast.fm/+B7NDO9A68/5904">TS</a>]

01:38:26   deleted the uber app because I don't [<a href="https://overcast.fm/+B7NDO9A68/5906">TS</a>]

01:38:27   like the company I've used lyft or for [<a href="https://overcast.fm/+B7NDO9A68/5907">TS</a>]

01:38:30   whatever reason they deleted the app and [<a href="https://overcast.fm/+B7NDO9A68/5910">TS</a>]

01:38:31   the fear that Hooper is still tracking [<a href="https://overcast.fm/+B7NDO9A68/5911">TS</a>]

01:38:34   them and doing something like figuring [<a href="https://overcast.fm/+B7NDO9A68/5914">TS</a>]

01:38:36   out if they're using lyft even if you [<a href="https://overcast.fm/+B7NDO9A68/5916">TS</a>]

01:38:38   don't have the app and you know it's if [<a href="https://overcast.fm/+B7NDO9A68/5918">TS</a>]

01:38:41   you know iOS you'd know what that sounds [<a href="https://overcast.fm/+B7NDO9A68/5921">TS</a>]

01:38:43   like it should be impossible because [<a href="https://overcast.fm/+B7NDO9A68/5923">TS</a>]

01:38:44   when an app is delete at all you know [<a href="https://overcast.fm/+B7NDO9A68/5924">TS</a>]

01:38:46   it's you can't do things like you could [<a href="https://overcast.fm/+B7NDO9A68/5926">TS</a>]

01:38:47   do on traditional PCs like sneakily put [<a href="https://overcast.fm/+B7NDO9A68/5927">TS</a>]

01:38:51   a background process in a system [<a href="https://overcast.fm/+B7NDO9A68/5931">TS</a>]

01:38:54   directory so even if your app is deleted [<a href="https://overcast.fm/+B7NDO9A68/5934">TS</a>]

01:38:56   you've still got this remnant of you [<a href="https://overcast.fm/+B7NDO9A68/5936">TS</a>]

01:38:58   behind you know that's the whole point [<a href="https://overcast.fm/+B7NDO9A68/5938">TS</a>]

01:39:00   of these containers that apps ship and [<a href="https://overcast.fm/+B7NDO9A68/5940">TS</a>]

01:39:02   now is that when you delete the app as a [<a href="https://overcast.fm/+B7NDO9A68/5942">TS</a>]

01:39:03   user just hold the app make it jiggle [<a href="https://overcast.fm/+B7NDO9A68/5943">TS</a>]

01:39:06   hit the X anything it could run on your [<a href="https://overcast.fm/+B7NDO9A68/5946">TS</a>]

01:39:09   phone is gone but that's not what they [<a href="https://overcast.fm/+B7NDO9A68/5949">TS</a>]

01:39:12   were doing I think basically we're still [<a href="https://overcast.fm/+B7NDO9A68/5952">TS</a>]

01:39:14   not sure exactly what was going on but [<a href="https://overcast.fm/+B7NDO9A68/5954">TS</a>]

01:39:16   basically they were quote-unquote [<a href="https://overcast.fm/+B7NDO9A68/5956">TS</a>]

01:39:17   fingerprinting the phone and they were [<a href="https://overcast.fm/+B7NDO9A68/5957">TS</a>]

01:39:19   figuring out a way to get a uniquely [<a href="https://overcast.fm/+B7NDO9A68/5959">TS</a>]

01:39:21   identify a phone phoning that home to Oh [<a href="https://overcast.fm/+B7NDO9A68/5961">TS</a>]

01:39:24   BRR so they could store it it's not like [<a href="https://overcast.fm/+B7NDO9A68/5964">TS</a>]

01:39:27   they were just essentially [<a href="https://overcast.fm/+B7NDO9A68/5967">TS</a>]

01:39:28   fingerprinting it and then using that [<a href="https://overcast.fm/+B7NDO9A68/5968">TS</a>]

01:39:29   fingerprint as a way to tell whence when [<a href="https://overcast.fm/+B7NDO9A68/5969">TS</a>]

01:39:30   the same device was reassessing the [<a href="https://overcast.fm/+B7NDO9A68/5970">TS</a>]

01:39:32   service right I lost my train of thought [<a href="https://overcast.fm/+B7NDO9A68/5972">TS</a>]

01:39:33   there but that's exactly right and it [<a href="https://overcast.fm/+B7NDO9A68/5973">TS</a>]

01:39:35   was to counter some sort of fraud that [<a href="https://overcast.fm/+B7NDO9A68/5975">TS</a>]

01:39:37   was going on in China where I think [<a href="https://overcast.fm/+B7NDO9A68/5977">TS</a>]

01:39:39   basically the story was that they had [<a href="https://overcast.fm/+B7NDO9A68/5979">TS</a>]

01:39:40   like a promotion to get people to start [<a href="https://overcast.fm/+B7NDO9A68/5980">TS</a>]

01:39:42   using uber where you could get a free [<a href="https://overcast.fm/+B7NDO9A68/5982">TS</a>]

01:39:44   ride if you're new to BRR [<a href="https://overcast.fm/+B7NDO9A68/5984">TS</a>]

01:39:47   and if you're a driver and you pick up [<a href="https://overcast.fm/+B7NDO9A68/5987">TS</a>]

01:39:49   one of these free rides you still get [<a href="https://overcast.fm/+B7NDO9A68/5989">TS</a>]

01:39:51   the credit as a driver they're not [<a href="https://overcast.fm/+B7NDO9A68/5991">TS</a>]

01:39:53   you know ubers the corporation is eating [<a href="https://overcast.fm/+B7NDO9A68/5993">TS</a>]

01:39:56   the free ride not the drivers because [<a href="https://overcast.fm/+B7NDO9A68/5996">TS</a>]

01:39:58   you know drivers would rightly revolt [<a href="https://overcast.fm/+B7NDO9A68/5998">TS</a>]

01:40:00   so what drivers are doing is setting up [<a href="https://overcast.fm/+B7NDO9A68/6000">TS</a>]

01:40:02   some kind of scam where they would get [<a href="https://overcast.fm/+B7NDO9A68/6002">TS</a>]

01:40:05   stolen iPhones and configure them as new [<a href="https://overcast.fm/+B7NDO9A68/6005">TS</a>]

01:40:07   and put the uber app on and get the free [<a href="https://overcast.fm/+B7NDO9A68/6007">TS</a>]

01:40:09   ride and pick them up you know like me [<a href="https://overcast.fm/+B7NDO9A68/6009">TS</a>]

01:40:12   and you could work as a team and I'll [<a href="https://overcast.fm/+B7NDO9A68/6012">TS</a>]

01:40:13   pick you up and with the free thing and [<a href="https://overcast.fm/+B7NDO9A68/6013">TS</a>]

01:40:16   drop you off and then you erase the [<a href="https://overcast.fm/+B7NDO9A68/6016">TS</a>]

01:40:17   phone and and put it on all over and [<a href="https://overcast.fm/+B7NDO9A68/6017">TS</a>]

01:40:20   pretend to be somebody new and get [<a href="https://overcast.fm/+B7NDO9A68/6020">TS</a>]

01:40:23   another free ride and I pick you up and [<a href="https://overcast.fm/+B7NDO9A68/6023">TS</a>]

01:40:24   you know somehow bilking them out of [<a href="https://overcast.fm/+B7NDO9A68/6024">TS</a>]

01:40:26   free rides like that [<a href="https://overcast.fm/+B7NDO9A68/6026">TS</a>]

01:40:28   and so if they could uniquely identify [<a href="https://overcast.fm/+B7NDO9A68/6028">TS</a>]

01:40:31   the phone it would it would it I guess [<a href="https://overcast.fm/+B7NDO9A68/6031">TS</a>]

01:40:34   it did actually allow them to sort of [<a href="https://overcast.fm/+B7NDO9A68/6034">TS</a>]

01:40:35   block that sort of thing where they [<a href="https://overcast.fm/+B7NDO9A68/6035">TS</a>]

01:40:37   could tell hey this phones collected [<a href="https://overcast.fm/+B7NDO9A68/6037">TS</a>]

01:40:38   free rides twice already forget it you [<a href="https://overcast.fm/+B7NDO9A68/6038">TS</a>]

01:40:40   know and abruptly con a company that [<a href="https://overcast.fm/+B7NDO9A68/6040">TS</a>]

01:40:42   less regulations get in the way of their [<a href="https://overcast.fm/+B7NDO9A68/6042">TS</a>]

01:40:43   doing you know doing business right so [<a href="https://overcast.fm/+B7NDO9A68/6043">TS</a>]

01:40:47   the basic story you know and again this [<a href="https://overcast.fm/+B7NDO9A68/6047">TS</a>]

01:40:49   is it certainly did not seem to come [<a href="https://overcast.fm/+B7NDO9A68/6049">TS</a>]

01:40:51   from Apple's side it seemed to more [<a href="https://overcast.fm/+B7NDO9A68/6051">TS</a>]

01:40:54   likely come from somebody on ubers side [<a href="https://overcast.fm/+B7NDO9A68/6054">TS</a>]

01:40:57   but the gist was that you know Tim Cook [<a href="https://overcast.fm/+B7NDO9A68/6057">TS</a>]

01:41:00   supposedly told him hey so knock it off [<a href="https://overcast.fm/+B7NDO9A68/6060">TS</a>]

01:41:02   yeah and they did oh and the other thing [<a href="https://overcast.fm/+B7NDO9A68/6062">TS</a>]

01:41:04   that they had was that the somehow knew [<a href="https://overcast.fm/+B7NDO9A68/6064">TS</a>]

01:41:05   that Apple might look at this in app [<a href="https://overcast.fm/+B7NDO9A68/6065">TS</a>]

01:41:07   review and they put at Cal annex request [<a href="https://overcast.fm/+B7NDO9A68/6067">TS</a>]

01:41:10   put a geofence around apples campus so [<a href="https://overcast.fm/+B7NDO9A68/6070">TS</a>]

01:41:13   that when uber app was running within [<a href="https://overcast.fm/+B7NDO9A68/6073">TS</a>]

01:41:16   you know X distance of Cupertino it [<a href="https://overcast.fm/+B7NDO9A68/6076">TS</a>]

01:41:18   wouldn't do the fingerprinting that's [<a href="https://overcast.fm/+B7NDO9A68/6078">TS</a>]

01:41:21   it's a remarkable to me that a company [<a href="https://overcast.fm/+B7NDO9A68/6081">TS</a>]

01:41:23   that is such a based on such like [<a href="https://overcast.fm/+B7NDO9A68/6083">TS</a>]

01:41:24   geolocation technology we think you know [<a href="https://overcast.fm/+B7NDO9A68/6084">TS</a>]

01:41:27   not think about Apple having other [<a href="https://overcast.fm/+B7NDO9A68/6087">TS</a>]

01:41:28   offices like well Sunnyvale what are [<a href="https://overcast.fm/+B7NDO9A68/6088">TS</a>]

01:41:30   they doing Oh San Francisco what's [<a href="https://overcast.fm/+B7NDO9A68/6090">TS</a>]

01:41:32   happening with uber Boston what's going [<a href="https://overcast.fm/+B7NDO9A68/6092">TS</a>]

01:41:34   on here it's I know if it's hubris or [<a href="https://overcast.fm/+B7NDO9A68/6094">TS</a>]

01:41:38   naivete or some mixture of both well [<a href="https://overcast.fm/+B7NDO9A68/6098">TS</a>]

01:41:40   both but I think hubris largely an [<a href="https://overcast.fm/+B7NDO9A68/6100">TS</a>]

01:41:42   arrogance and and the outrage on Twitter [<a href="https://overcast.fm/+B7NDO9A68/6102">TS</a>]

01:41:45   and you know in a moral sense it was [<a href="https://overcast.fm/+B7NDO9A68/6105">TS</a>]

01:41:47   correct was you know why in the world [<a href="https://overcast.fm/+B7NDO9A68/6107">TS</a>]

01:41:49   does Ober just Kim Tim Cook give Boober [<a href="https://overcast.fm/+B7NDO9A68/6109">TS</a>]

01:41:51   hey knock it off [<a href="https://overcast.fm/+B7NDO9A68/6111">TS</a>]

01:41:55   slap on the wrist and give them a chance [<a href="https://overcast.fm/+B7NDO9A68/6115">TS</a>]

01:41:57   to just remove this and stay in the App [<a href="https://overcast.fm/+B7NDO9A68/6117">TS</a>]

01:41:59   Store when [<a href="https://overcast.fm/+B7NDO9A68/6119">TS</a>]

01:42:00   um you know other apps if again just me [<a href="https://overcast.fm/+B7NDO9A68/6120">TS</a>]

01:42:04   and you [<a href="https://overcast.fm/+B7NDO9A68/6124">TS</a>]

01:42:05   jointly together make an app you know or [<a href="https://overcast.fm/+B7NDO9A68/6125">TS</a>]

01:42:07   put a new version of Vesper out and it [<a href="https://overcast.fm/+B7NDO9A68/6127">TS</a>]

01:42:10   tags and identifies phones they're just [<a href="https://overcast.fm/+B7NDO9A68/6130">TS</a>]

01:42:13   going to kick the app out of the App [<a href="https://overcast.fm/+B7NDO9A68/6133">TS</a>]

01:42:14   Store I I get it I see that you know in [<a href="https://overcast.fm/+B7NDO9A68/6134">TS</a>]

01:42:21   a certain moral sense I see the argument [<a href="https://overcast.fm/+B7NDO9A68/6141">TS</a>]

01:42:24   there that are just a sense that that's [<a href="https://overcast.fm/+B7NDO9A68/6144">TS</a>]

01:42:26   it doesn't seem fair that a small guy [<a href="https://overcast.fm/+B7NDO9A68/6146">TS</a>]

01:42:27   would get kicked out in a big company [<a href="https://overcast.fm/+B7NDO9A68/6147">TS</a>]

01:42:30   let alone a big company full of jerks [<a href="https://overcast.fm/+B7NDO9A68/6150">TS</a>]

01:42:32   like uber gets to stay in but that's the [<a href="https://overcast.fm/+B7NDO9A68/6152">TS</a>]

01:42:35   way the world works right like uber has [<a href="https://overcast.fm/+B7NDO9A68/6155">TS</a>]

01:42:37   some you know has more stature because [<a href="https://overcast.fm/+B7NDO9A68/6157">TS</a>]

01:42:41   it's a super popular app that iPhone [<a href="https://overcast.fm/+B7NDO9A68/6161">TS</a>]

01:42:43   users use and in some ways yes it's up [<a href="https://overcast.fm/+B7NDO9A68/6163">TS</a>]

01:42:46   you know apples doing the right thing by [<a href="https://overcast.fm/+B7NDO9A68/6166">TS</a>]

01:42:48   making identifying this and making it [<a href="https://overcast.fm/+B7NDO9A68/6168">TS</a>]

01:42:51   stop [<a href="https://overcast.fm/+B7NDO9A68/6171">TS</a>]

01:42:52   but our iPhone users as a whole call you [<a href="https://overcast.fm/+B7NDO9A68/6172">TS</a>]

01:42:57   know however many 100 million of them [<a href="https://overcast.fm/+B7NDO9A68/6177">TS</a>]

01:42:58   there are happier or sadder if uber is [<a href="https://overcast.fm/+B7NDO9A68/6178">TS</a>]

01:43:02   literally kicked out of the App Store [<a href="https://overcast.fm/+B7NDO9A68/6182">TS</a>]

01:43:03   yeah Pulaski it means the same thing [<a href="https://overcast.fm/+B7NDO9A68/6183">TS</a>]

01:43:06   discussion we had with Facebook earlier [<a href="https://overcast.fm/+B7NDO9A68/6186">TS</a>]

01:43:07   where Apple has to be pragmatic about [<a href="https://overcast.fm/+B7NDO9A68/6187">TS</a>]

01:43:08   these things they have a certain amount [<a href="https://overcast.fm/+B7NDO9A68/6188">TS</a>]

01:43:10   of like don't you have to wait these [<a href="https://overcast.fm/+B7NDO9A68/6190">TS</a>]

01:43:11   things they can't all be done on a [<a href="https://overcast.fm/+B7NDO9A68/6191">TS</a>]

01:43:12   strict black and white scale because [<a href="https://overcast.fm/+B7NDO9A68/6192">TS</a>]

01:43:14   that sounds great in the abstract but [<a href="https://overcast.fm/+B7NDO9A68/6194">TS</a>]

01:43:15   doesn't work in life and we make those [<a href="https://overcast.fm/+B7NDO9A68/6195">TS</a>]

01:43:17   decisions all the time we as we will be [<a href="https://overcast.fm/+B7NDO9A68/6197">TS</a>]

01:43:19   upset that apples not doing things [<a href="https://overcast.fm/+B7NDO9A68/6199">TS</a>]

01:43:21   fairly or morally we have the same [<a href="https://overcast.fm/+B7NDO9A68/6201">TS</a>]

01:43:22   problem when we're dealing with our [<a href="https://overcast.fm/+B7NDO9A68/6202">TS</a>]

01:43:23   client or the same issues when we're [<a href="https://overcast.fm/+B7NDO9A68/6203">TS</a>]

01:43:25   dealing with different people in our [<a href="https://overcast.fm/+B7NDO9A68/6205">TS</a>]

01:43:26   lives it's that you know these companies [<a href="https://overcast.fm/+B7NDO9A68/6206">TS</a>]

01:43:28   are all not they're not equal they're [<a href="https://overcast.fm/+B7NDO9A68/6208">TS</a>]

01:43:29   companies which Apple has beholden their [<a href="https://overcast.fm/+B7NDO9A68/6209">TS</a>]

01:43:31   companies to which Apple has absolutely [<a href="https://overcast.fm/+B7NDO9A68/6211">TS</a>]

01:43:32   no interest in and they're companies [<a href="https://overcast.fm/+B7NDO9A68/6212">TS</a>]

01:43:34   where maybe you burr is like this where [<a href="https://overcast.fm/+B7NDO9A68/6214">TS</a>]

01:43:35   they sort of both need each other and it [<a href="https://overcast.fm/+B7NDO9A68/6215">TS</a>]

01:43:37   would be devastating for uber to be off [<a href="https://overcast.fm/+B7NDO9A68/6217">TS</a>]

01:43:39   of the iPhone but it would hurt Apple [<a href="https://overcast.fm/+B7NDO9A68/6219">TS</a>]

01:43:41   considerably to have uber off the iPhone [<a href="https://overcast.fm/+B7NDO9A68/6221">TS</a>]

01:43:42   as well yeah I think and I don't know [<a href="https://overcast.fm/+B7NDO9A68/6222">TS</a>]

01:43:45   you know I don't know the backstory on [<a href="https://overcast.fm/+B7NDO9A68/6225">TS</a>]

01:43:47   this I don't even know how much of it is [<a href="https://overcast.fm/+B7NDO9A68/6227">TS</a>]

01:43:48   technique you know exactly what happened [<a href="https://overcast.fm/+B7NDO9A68/6228">TS</a>]

01:43:50   it's all from this one Mike Isaac story [<a href="https://overcast.fm/+B7NDO9A68/6230">TS</a>]

01:43:52   and doesn't seem like anybody's got to [<a href="https://overcast.fm/+B7NDO9A68/6232">TS</a>]

01:43:53   follow up but what I would have liked to [<a href="https://overcast.fm/+B7NDO9A68/6233">TS</a>]

01:43:55   have seen is not for Apple to kick [<a href="https://overcast.fm/+B7NDO9A68/6235">TS</a>]

01:43:58   Cooper out of the store I really from a [<a href="https://overcast.fm/+B7NDO9A68/6238">TS</a>]

01:43:59   pragmatic standpoint I understand why [<a href="https://overcast.fm/+B7NDO9A68/6239">TS</a>]

01:44:01   that you know you I mean I I think it [<a href="https://overcast.fm/+B7NDO9A68/6241">TS</a>]

01:44:04   might have happened if Kalin had said [<a href="https://overcast.fm/+B7NDO9A68/6244">TS</a>]

01:44:06   that Tim Cook screw you we're going to [<a href="https://overcast.fm/+B7NDO9A68/6246">TS</a>]

01:44:07   keep doing it you know [<a href="https://overcast.fm/+B7NDO9A68/6247">TS</a>]

01:44:09   there's a certain you know all right you [<a href="https://overcast.fm/+B7NDO9A68/6249">TS</a>]

01:44:11   know you get called into the principal [<a href="https://overcast.fm/+B7NDO9A68/6251">TS</a>]

01:44:12   and maybe the principal gives you [<a href="https://overcast.fm/+B7NDO9A68/6252">TS</a>]

01:44:13   another chance but you can't to give the [<a href="https://overcast.fm/+B7NDO9A68/6253">TS</a>]

01:44:15   principal the finger right yeah but I [<a href="https://overcast.fm/+B7NDO9A68/6255">TS</a>]

01:44:19   think what Apple what I would have liked [<a href="https://overcast.fm/+B7NDO9A68/6259">TS</a>]

01:44:20   to seen them do if everything that we [<a href="https://overcast.fm/+B7NDO9A68/6260">TS</a>]

01:44:22   know about this if we think we know [<a href="https://overcast.fm/+B7NDO9A68/6262">TS</a>]

01:44:24   about the story is true is I think that [<a href="https://overcast.fm/+B7NDO9A68/6264">TS</a>]

01:44:26   they should have made Eber disclose what [<a href="https://overcast.fm/+B7NDO9A68/6266">TS</a>]

01:44:29   they had been doing in exact detail and [<a href="https://overcast.fm/+B7NDO9A68/6269">TS</a>]

01:44:31   say here's the information we were [<a href="https://overcast.fm/+B7NDO9A68/6271">TS</a>]

01:44:32   collecting about phones here's how we [<a href="https://overcast.fm/+B7NDO9A68/6272">TS</a>]

01:44:35   did it and you know you know you have [<a href="https://overcast.fm/+B7NDO9A68/6275">TS</a>]

01:44:37   our word that we've deleted our database [<a href="https://overcast.fm/+B7NDO9A68/6277">TS</a>]

01:44:39   of these identifiers yeah ia refused [<a href="https://overcast.fm/+B7NDO9A68/6279">TS</a>]

01:44:42   then I think Apple should have disclosed [<a href="https://overcast.fm/+B7NDO9A68/6282">TS</a>]

01:44:44   it I that the part that is doesn't sit [<a href="https://overcast.fm/+B7NDO9A68/6284">TS</a>]

01:44:47   right with me from what Apple did is [<a href="https://overcast.fm/+B7NDO9A68/6287">TS</a>]

01:44:49   that Apple knew that they were doing [<a href="https://overcast.fm/+B7NDO9A68/6289">TS</a>]

01:44:50   this they knew that their customers had [<a href="https://overcast.fm/+B7NDO9A68/6290">TS</a>]

01:44:52   had their phones fingerprinted by uber [<a href="https://overcast.fm/+B7NDO9A68/6292">TS</a>]

01:44:55   and Apple was apparently willing to to [<a href="https://overcast.fm/+B7NDO9A68/6295">TS</a>]

01:45:02   let that go unknown I mean there's a [<a href="https://overcast.fm/+B7NDO9A68/6302">TS</a>]

01:45:04   chance that maybe Apple did do something [<a href="https://overcast.fm/+B7NDO9A68/6304">TS</a>]

01:45:06   which is that maybe Apple somebody at [<a href="https://overcast.fm/+B7NDO9A68/6306">TS</a>]

01:45:08   Apple was the source from Mike Isaac for [<a href="https://overcast.fm/+B7NDO9A68/6308">TS</a>]

01:45:10   that story and that by leaking that that [<a href="https://overcast.fm/+B7NDO9A68/6310">TS</a>]

01:45:12   was their way of disclosing that that's [<a href="https://overcast.fm/+B7NDO9A68/6312">TS</a>]

01:45:14   what Oprah had done [<a href="https://overcast.fm/+B7NDO9A68/6314">TS</a>]

01:45:16   but I would have liked to have seen to [<a href="https://overcast.fm/+B7NDO9A68/6316">TS</a>]

01:45:19   do it in a way that's on the record even [<a href="https://overcast.fm/+B7NDO9A68/6319">TS</a>]

01:45:20   if it was Apple who was somebody at [<a href="https://overcast.fm/+B7NDO9A68/6320">TS</a>]

01:45:21   Apple who was the anonymous source for [<a href="https://overcast.fm/+B7NDO9A68/6321">TS</a>]

01:45:24   that I still think that this should have [<a href="https://overcast.fm/+B7NDO9A68/6324">TS</a>]

01:45:25   been in a some sort of official [<a href="https://overcast.fm/+B7NDO9A68/6325">TS</a>]

01:45:26   acknowledgement that this went on even [<a href="https://overcast.fm/+B7NDO9A68/6326">TS</a>]

01:45:28   though I don't think it was all that [<a href="https://overcast.fm/+B7NDO9A68/6328">TS</a>]

01:45:29   gross of a privacy violation in the [<a href="https://overcast.fm/+B7NDO9A68/6329">TS</a>]

01:45:32   grand scheme of privacy violations yeah [<a href="https://overcast.fm/+B7NDO9A68/6332">TS</a>]

01:45:34   so I think the you know if uber had been [<a href="https://overcast.fm/+B7NDO9A68/6334">TS</a>]

01:45:36   literally tracking people I think it [<a href="https://overcast.fm/+B7NDO9A68/6336">TS</a>]

01:45:38   would have forced a much greater [<a href="https://overcast.fm/+B7NDO9A68/6338">TS</a>]

01:45:40   response from Apple or a much more [<a href="https://overcast.fm/+B7NDO9A68/6340">TS</a>]

01:45:41   public response from Apple because [<a href="https://overcast.fm/+B7NDO9A68/6341">TS</a>]

01:45:43   there's some offenses that are just so [<a href="https://overcast.fm/+B7NDO9A68/6343">TS</a>]

01:45:45   egregious that there's no other [<a href="https://overcast.fm/+B7NDO9A68/6345">TS</a>]

01:45:46   alternative but this to me is and [<a href="https://overcast.fm/+B7NDO9A68/6346">TS</a>]

01:45:48   against the horrible analogy but if like [<a href="https://overcast.fm/+B7NDO9A68/6348">TS</a>]

01:45:50   Grenada does something the US doesn't [<a href="https://overcast.fm/+B7NDO9A68/6350">TS</a>]

01:45:52   like they can literally just drop in [<a href="https://overcast.fm/+B7NDO9A68/6352">TS</a>]

01:45:53   take over the airport and do whatever [<a href="https://overcast.fm/+B7NDO9A68/6353">TS</a>]

01:45:54   they want it doesn't work in Moscow [<a href="https://overcast.fm/+B7NDO9A68/6354">TS</a>]

01:45:56   right right it is mutually assured [<a href="https://overcast.fm/+B7NDO9A68/6356">TS</a>]

01:45:58   destruction there right well you know [<a href="https://overcast.fm/+B7NDO9A68/6358">TS</a>]

01:46:00   and there maybe there's other countries [<a href="https://overcast.fm/+B7NDO9A68/6360">TS</a>]

01:46:02   that are bigger there wouldn't be [<a href="https://overcast.fm/+B7NDO9A68/6362">TS</a>]

01:46:03   mutually assured destruction like London [<a href="https://overcast.fm/+B7NDO9A68/6363">TS</a>]

01:46:06   you can't just take the London Airport [<a href="https://overcast.fm/+B7NDO9A68/6366">TS</a>]

01:46:08   right uh [<a href="https://overcast.fm/+B7NDO9A68/6368">TS</a>]

01:46:09   well pick a country without nukes but [<a href="https://overcast.fm/+B7NDO9A68/6369">TS</a>]

01:46:11   you know yeah Australia let's say yeah [<a href="https://overcast.fm/+B7NDO9A68/6371">TS</a>]

01:46:13   classy knee I don't know cuz our [<a href="https://overcast.fm/+B7NDO9A68/6373">TS</a>]

01:46:15   relations with Sydney I don't know if [<a href="https://overcast.fm/+B7NDO9A68/6375">TS</a>]

01:46:17   you've heard they're a little rocky okay [<a href="https://overcast.fm/+B7NDO9A68/6377">TS</a>]

01:46:19   uh but uh yeah it's not a bad [<a href="https://overcast.fm/+B7NDO9A68/6379">TS</a>]

01:46:23   gee that you know yeah grenade is a [<a href="https://overcast.fm/+B7NDO9A68/6383">TS</a>]

01:46:25   little different than you know bigger [<a href="https://overcast.fm/+B7NDO9A68/6385">TS</a>]

01:46:27   countries yeah I still just feel like [<a href="https://overcast.fm/+B7NDO9A68/6387">TS</a>]

01:46:31   they should have forgot you know in old [<a href="https://overcast.fm/+B7NDO9A68/6391">TS</a>]

01:46:33   days this the funny part is you know in [<a href="https://overcast.fm/+B7NDO9A68/6393">TS</a>]

01:46:35   the old days with any innocent days of [<a href="https://overcast.fm/+B7NDO9A68/6395">TS</a>]

01:46:36   i/os you know it's just funny because it [<a href="https://overcast.fm/+B7NDO9A68/6396">TS</a>]

01:46:40   it's hard I think it's hard for Apple [<a href="https://overcast.fm/+B7NDO9A68/6400">TS</a>]

01:46:43   people who work at Apple to even think [<a href="https://overcast.fm/+B7NDO9A68/6403">TS</a>]

01:46:45   from the perspective of like these ad [<a href="https://overcast.fm/+B7NDO9A68/6405">TS</a>]

01:46:47   networks that want to do all this [<a href="https://overcast.fm/+B7NDO9A68/6407">TS</a>]

01:46:48   tracking and stuff but in the old days [<a href="https://overcast.fm/+B7NDO9A68/6408">TS</a>]

01:46:50   they were API is official API is not [<a href="https://overcast.fm/+B7NDO9A68/6410">TS</a>]

01:46:52   like private API is but like it the idea [<a href="https://overcast.fm/+B7NDO9A68/6412">TS</a>]

01:46:54   that you might want to uniquely identify [<a href="https://overcast.fm/+B7NDO9A68/6414">TS</a>]

01:46:56   a phone was like a feature and it was [<a href="https://overcast.fm/+B7NDO9A68/6416">TS</a>]

01:46:59   only once that started getting abused by [<a href="https://overcast.fm/+B7NDO9A68/6419">TS</a>]

01:47:01   ad networks in privacy invasive ways [<a href="https://overcast.fm/+B7NDO9A68/6421">TS</a>]

01:47:03   that Apple you know deprecated and then [<a href="https://overcast.fm/+B7NDO9A68/6423">TS</a>]

01:47:05   remove those API yeah you could say just [<a href="https://overcast.fm/+B7NDO9A68/6425">TS</a>]

01:47:07   take the edid right and carrot I think [<a href="https://overcast.fm/+B7NDO9A68/6427">TS</a>]

01:47:10   is you wanted to write like when you [<a href="https://overcast.fm/+B7NDO9A68/6430">TS</a>]

01:47:11   plug your phone into iTunes itunes can [<a href="https://overcast.fm/+B7NDO9A68/6431">TS</a>]

01:47:13   still see it you see there's a unique [<a href="https://overcast.fm/+B7NDO9A68/6433">TS</a>]

01:47:14   Device Identifier I think it's it [<a href="https://overcast.fm/+B7NDO9A68/6434">TS</a>]

01:47:17   printed on the back of the phone still [<a href="https://overcast.fm/+B7NDO9A68/6437">TS</a>]

01:47:18   in that small print I can't read it just [<a href="https://overcast.fm/+B7NDO9A68/6438">TS</a>]

01:47:20   like so is but they used to sometimes on [<a href="https://overcast.fm/+B7NDO9A68/6440">TS</a>]

01:47:23   some models that they would print it on [<a href="https://overcast.fm/+B7NDO9A68/6443">TS</a>]

01:47:25   but you can go to the settings screen in [<a href="https://overcast.fm/+B7NDO9A68/6445">TS</a>]

01:47:28   iOS and get the UDID you get the MAC [<a href="https://overcast.fm/+B7NDO9A68/6448">TS</a>]

01:47:32   address in other words each Ethernet [<a href="https://overcast.fm/+B7NDO9A68/6452">TS</a>]

01:47:34   port in the world yes a unique MAC [<a href="https://overcast.fm/+B7NDO9A68/6454">TS</a>]

01:47:36   address that that can uniquely identify [<a href="https://overcast.fm/+B7NDO9A68/6456">TS</a>]

01:47:38   a device I mean I remember in the old [<a href="https://overcast.fm/+B7NDO9A68/6458">TS</a>]

01:47:41   days when when I first started being [<a href="https://overcast.fm/+B7NDO9A68/6461">TS</a>]

01:47:42   used and it wasn't all that reliable [<a href="https://overcast.fm/+B7NDO9A68/6462">TS</a>]

01:47:45   because people you know had you know [<a href="https://overcast.fm/+B7NDO9A68/6465">TS</a>]

01:47:47   building their own pcs would take the [<a href="https://overcast.fm/+B7NDO9A68/6467">TS</a>]

01:47:48   ethernet you know it was a card that you [<a href="https://overcast.fm/+B7NDO9A68/6468">TS</a>]

01:47:52   could take out and so you know you [<a href="https://overcast.fm/+B7NDO9A68/6472">TS</a>]

01:47:54   couldn't necessarily associate the [<a href="https://overcast.fm/+B7NDO9A68/6474">TS</a>]

01:47:57   ethernet ID the MAC ID with a device but [<a href="https://overcast.fm/+B7NDO9A68/6477">TS</a>]

01:47:59   obviously nobody is changing the MAC [<a href="https://overcast.fm/+B7NDO9A68/6479">TS</a>]

01:48:01   idea of an iPhone there were all sorts [<a href="https://overcast.fm/+B7NDO9A68/6481">TS</a>]

01:48:03   of ways to uniquely identify a device [<a href="https://overcast.fm/+B7NDO9A68/6483">TS</a>]

01:48:05   that were officially supported and [<a href="https://overcast.fm/+B7NDO9A68/6485">TS</a>]

01:48:06   Apple's one by one eliminated them all [<a href="https://overcast.fm/+B7NDO9A68/6486">TS</a>]

01:48:10   but it's you know it's obvious to [<a href="https://overcast.fm/+B7NDO9A68/6490">TS</a>]

01:48:12   anybody [<a href="https://overcast.fm/+B7NDO9A68/6492">TS</a>]

01:48:13   when Apple eliminated those things that [<a href="https://overcast.fm/+B7NDO9A68/6493">TS</a>]

01:48:15   figuring out a way around it to still [<a href="https://overcast.fm/+B7NDO9A68/6495">TS</a>]

01:48:17   get a unique identifier on it on an [<a href="https://overcast.fm/+B7NDO9A68/6497">TS</a>]

01:48:19   iPhone was contrary to Apple's [<a href="https://overcast.fm/+B7NDO9A68/6499">TS</a>]

01:48:21   intentions like this is not a loophole [<a href="https://overcast.fm/+B7NDO9A68/6501">TS</a>]

01:48:24   this was a direct circumvention yet you [<a href="https://overcast.fm/+B7NDO9A68/6504">TS</a>]

01:48:27   know of a lock door you know anything [<a href="https://overcast.fm/+B7NDO9A68/6507">TS</a>]

01:48:30   somebody leaves the door unlocked and [<a href="https://overcast.fm/+B7NDO9A68/6510">TS</a>]

01:48:31   you go in you can maybe argue I didn't [<a href="https://overcast.fm/+B7NDO9A68/6511">TS</a>]

01:48:33   know I wasn't supposed to go in the door [<a href="https://overcast.fm/+B7NDO9A68/6513">TS</a>]

01:48:34   was a lock if you get to a door and it's [<a href="https://overcast.fm/+B7NDO9A68/6514">TS</a>]

01:48:36   locked but [<a href="https://overcast.fm/+B7NDO9A68/6516">TS</a>]

01:48:37   figure out a way to unlock it yeah did [<a href="https://overcast.fm/+B7NDO9A68/6517">TS</a>]

01:48:40   you have no excuse yeah no totally and [<a href="https://overcast.fm/+B7NDO9A68/6520">TS</a>]

01:48:43   again this is a is famous value and [<a href="https://overcast.fm/+B7NDO9A68/6523">TS</a>]

01:48:45   sometimes they've been applauded for [<a href="https://overcast.fm/+B7NDO9A68/6525">TS</a>]

01:48:46   their pugnacious you know a combative do [<a href="https://overcast.fm/+B7NDO9A68/6526">TS</a>]

01:48:49   what we want to do aspirin you know [<a href="https://overcast.fm/+B7NDO9A68/6529">TS</a>]

01:48:51   don't ask for permission and this is the [<a href="https://overcast.fm/+B7NDO9A68/6531">TS</a>]

01:48:54   flip side of that all right the other [<a href="https://overcast.fm/+B7NDO9A68/6534">TS</a>]

01:48:57   thing that rolled out of this story was [<a href="https://overcast.fm/+B7NDO9A68/6537">TS</a>]

01:48:59   sort of an aside in this Mike Isaac a [<a href="https://overcast.fm/+B7NDO9A68/6539">TS</a>]

01:49:03   story about uber in this collection of [<a href="https://overcast.fm/+B7NDO9A68/6543">TS</a>]

01:49:06   data was that uber had been one of the [<a href="https://overcast.fm/+B7NDO9A68/6546">TS</a>]

01:49:09   other theatres hits of all the shady [<a href="https://overcast.fm/+B7NDO9A68/6549">TS</a>]

01:49:12   stuff that they've done but that they [<a href="https://overcast.fm/+B7NDO9A68/6552">TS</a>]

01:49:13   paid money to a company called unroll me [<a href="https://overcast.fm/+B7NDO9A68/6553">TS</a>]

01:49:17   or no I guess that was the parent [<a href="https://overcast.fm/+B7NDO9A68/6557">TS</a>]

01:49:20   company of unroll me and they slice [<a href="https://overcast.fm/+B7NDO9A68/6560">TS</a>]

01:49:21   slice analytics and that's a company [<a href="https://overcast.fm/+B7NDO9A68/6561">TS</a>]

01:49:24   that's come up before in iPhone and [<a href="https://overcast.fm/+B7NDO9A68/6564">TS</a>]

01:49:26   Apple related products where slices this [<a href="https://overcast.fm/+B7NDO9A68/6566">TS</a>]

01:49:28   company that claims to have and it does [<a href="https://overcast.fm/+B7NDO9A68/6568">TS</a>]

01:49:30   have access to people's in in boxes [<a href="https://overcast.fm/+B7NDO9A68/6570">TS</a>]

01:49:33   because they offer these services where [<a href="https://overcast.fm/+B7NDO9A68/6573">TS</a>]

01:49:35   they they let people sign up and get [<a href="https://overcast.fm/+B7NDO9A68/6575">TS</a>]

01:49:38   some kind of rewards and exchange for [<a href="https://overcast.fm/+B7NDO9A68/6578">TS</a>]

01:49:40   slice getting to see their incoming [<a href="https://overcast.fm/+B7NDO9A68/6580">TS</a>]

01:49:41   email which again sounds crazy to me [<a href="https://overcast.fm/+B7NDO9A68/6581">TS</a>]

01:49:46   that you know but you know some people [<a href="https://overcast.fm/+B7NDO9A68/6586">TS</a>]

01:49:49   you know have different people yeah they [<a href="https://overcast.fm/+B7NDO9A68/6589">TS</a>]

01:49:52   people do not see the value of their [<a href="https://overcast.fm/+B7NDO9A68/6592">TS</a>]

01:49:55   data only they see the value of their [<a href="https://overcast.fm/+B7NDO9A68/6595">TS</a>]

01:49:56   cash or their time despite the fact that [<a href="https://overcast.fm/+B7NDO9A68/6596">TS</a>]

01:49:58   these companies will spend unlimited [<a href="https://overcast.fm/+B7NDO9A68/6598">TS</a>]

01:49:59   amounts of time and money just to get [<a href="https://overcast.fm/+B7NDO9A68/6599">TS</a>]

01:50:01   your data the slice has come up before [<a href="https://overcast.fm/+B7NDO9A68/6601">TS</a>]

01:50:03   where they've they've used this data to [<a href="https://overcast.fm/+B7NDO9A68/6603">TS</a>]

01:50:04   command and make projections about what [<a href="https://overcast.fm/+B7NDO9A68/6604">TS</a>]

01:50:07   what iPhones people have bought and how [<a href="https://overcast.fm/+B7NDO9A68/6607">TS</a>]

01:50:09   it compares your over a year because [<a href="https://overcast.fm/+B7NDO9A68/6609">TS</a>]

01:50:10   their customers last year got so many [<a href="https://overcast.fm/+B7NDO9A68/6610">TS</a>]

01:50:12   iPhone receipts in their email in the [<a href="https://overcast.fm/+B7NDO9A68/6612">TS</a>]

01:50:15   first 72 hours since it went on sale and [<a href="https://overcast.fm/+B7NDO9A68/6615">TS</a>]

01:50:17   this year to this and that and so I you [<a href="https://overcast.fm/+B7NDO9A68/6617">TS</a>]

01:50:20   know my mention of them previously is I [<a href="https://overcast.fm/+B7NDO9A68/6620">TS</a>]

01:50:22   don't really you know it's interesting I [<a href="https://overcast.fm/+B7NDO9A68/6622">TS</a>]

01:50:23   don't think it's complete noise but I [<a href="https://overcast.fm/+B7NDO9A68/6623">TS</a>]

01:50:25   don't trust data when it only comes from [<a href="https://overcast.fm/+B7NDO9A68/6625">TS</a>]

01:50:27   people who've signed up for service that [<a href="https://overcast.fm/+B7NDO9A68/6627">TS</a>]

01:50:29   lets internet marketing firm read all of [<a href="https://overcast.fm/+B7NDO9A68/6629">TS</a>]

01:50:32   your email but they bought a company [<a href="https://overcast.fm/+B7NDO9A68/6632">TS</a>]

01:50:34   called unroll me that offers a service [<a href="https://overcast.fm/+B7NDO9A68/6634">TS</a>]

01:50:38   that again you filter all your email [<a href="https://overcast.fm/+B7NDO9A68/6638">TS</a>]

01:50:40   through them and they make it easy to [<a href="https://overcast.fm/+B7NDO9A68/6640">TS</a>]

01:50:42   like unsubscribe from things you can [<a href="https://overcast.fm/+B7NDO9A68/6642">TS</a>]

01:50:45   unsubscribe to or to put all of your [<a href="https://overcast.fm/+B7NDO9A68/6645">TS</a>]

01:50:49   not spam but like it you know newsletter [<a href="https://overcast.fm/+B7NDO9A68/6649">TS</a>]

01:50:53   type things that would have an [<a href="https://overcast.fm/+B7NDO9A68/6653">TS</a>]

01:50:54   unsubscribe me link at the bottom put [<a href="https://overcast.fm/+B7NDO9A68/6654">TS</a>]

01:50:56   them all together in a folder or [<a href="https://overcast.fm/+B7NDO9A68/6656">TS</a>]

01:50:58   collapsin or something like that and [<a href="https://overcast.fm/+B7NDO9A68/6658">TS</a>]

01:51:00   these bastards it turns out were then [<a href="https://overcast.fm/+B7NDO9A68/6660">TS</a>]

01:51:03   selling it they sold so they sold [<a href="https://overcast.fm/+B7NDO9A68/6663">TS</a>]

01:51:05   information to Ober that using their [<a href="https://overcast.fm/+B7NDO9A68/6665">TS</a>]

01:51:07   their access these people in boxes gave [<a href="https://overcast.fm/+B7NDO9A68/6667">TS</a>]

01:51:10   you know uber bought like all of the [<a href="https://overcast.fm/+B7NDO9A68/6670">TS</a>]

01:51:12   lyft receipts from these people [<a href="https://overcast.fm/+B7NDO9A68/6672">TS</a>]

01:51:13   supposedly anonymized but like I wrote [<a href="https://overcast.fm/+B7NDO9A68/6673">TS</a>]

01:51:16   on daring fireball will supposedly you [<a href="https://overcast.fm/+B7NDO9A68/6676">TS</a>]

01:51:18   know an iPhone that you do a factory [<a href="https://overcast.fm/+B7NDO9A68/6678">TS</a>]

01:51:20   reset on is anonymized to an uber was [<a href="https://overcast.fm/+B7NDO9A68/6680">TS</a>]

01:51:23   tracking that I don't can't trust them [<a href="https://overcast.fm/+B7NDO9A68/6683">TS</a>]

01:51:27   there's all sorts of ways that they [<a href="https://overcast.fm/+B7NDO9A68/6687">TS</a>]

01:51:29   could you know backwards correlate you [<a href="https://overcast.fm/+B7NDO9A68/6689">TS</a>]

01:51:31   know even some somewhat anyway I think a [<a href="https://overcast.fm/+B7NDO9A68/6691">TS</a>]

01:51:34   lot of people and a lot of people were [<a href="https://overcast.fm/+B7NDO9A68/6694">TS</a>]

01:51:35   rightly like whoa I use this unroll me [<a href="https://overcast.fm/+B7NDO9A68/6695">TS</a>]

01:51:37   I've there's absolutely no way that I [<a href="https://overcast.fm/+B7NDO9A68/6697">TS</a>]

01:51:39   thought that something like my lyft [<a href="https://overcast.fm/+B7NDO9A68/6699">TS</a>]

01:51:41   receipt would be sold to uber yeah and [<a href="https://overcast.fm/+B7NDO9A68/6701">TS</a>]

01:51:46   it's again it's one of those things [<a href="https://overcast.fm/+B7NDO9A68/6706">TS</a>]

01:51:47   where we don't appreciate the value of [<a href="https://overcast.fm/+B7NDO9A68/6707">TS</a>]

01:51:48   our data and there's a bunch of apps [<a href="https://overcast.fm/+B7NDO9A68/6708">TS</a>]

01:51:51   that you can just give permission like I [<a href="https://overcast.fm/+B7NDO9A68/6711">TS</a>]

01:51:53   remember when I signed up for TripIt I [<a href="https://overcast.fm/+B7NDO9A68/6713">TS</a>]

01:51:54   would just forward them an email with my [<a href="https://overcast.fm/+B7NDO9A68/6714">TS</a>]

01:51:56   travel information they said why are you [<a href="https://overcast.fm/+B7NDO9A68/6716">TS</a>]

01:51:57   going to this trouble just give us [<a href="https://overcast.fm/+B7NDO9A68/6717">TS</a>]

01:51:58   access to your Gmail and at no and I [<a href="https://overcast.fm/+B7NDO9A68/6718">TS</a>]

01:52:01   eventually I stopped using Gmail because [<a href="https://overcast.fm/+B7NDO9A68/6721">TS</a>]

01:52:02   there's just so many services that want [<a href="https://overcast.fm/+B7NDO9A68/6722">TS</a>]

01:52:04   to tie into it I know that's not exactly [<a href="https://overcast.fm/+B7NDO9A68/6724">TS</a>]

01:52:06   an equivalency but I just don't want to [<a href="https://overcast.fm/+B7NDO9A68/6726">TS</a>]

01:52:08   provide access to that stuff because [<a href="https://overcast.fm/+B7NDO9A68/6728">TS</a>]

01:52:09   there's so much information in there and [<a href="https://overcast.fm/+B7NDO9A68/6729">TS</a>]

01:52:11   mine is all just it's a business emails [<a href="https://overcast.fm/+B7NDO9A68/6731">TS</a>]

01:52:12   all just a bunch of like travel stuff [<a href="https://overcast.fm/+B7NDO9A68/6732">TS</a>]

01:52:14   but that that data is incredibly [<a href="https://overcast.fm/+B7NDO9A68/6734">TS</a>]

01:52:16   valuable valuable to me and they're not [<a href="https://overcast.fm/+B7NDO9A68/6736">TS</a>]

01:52:17   really they're not really making a fair [<a href="https://overcast.fm/+B7NDO9A68/6737">TS</a>]

01:52:20   purchase decision there so the CEO and [<a href="https://overcast.fm/+B7NDO9A68/6740">TS</a>]

01:52:23   founder of this company Joe had a and [<a href="https://overcast.fm/+B7NDO9A68/6743">TS</a>]

01:52:27   the day after this came out he he he [<a href="https://overcast.fm/+B7NDO9A68/6747">TS</a>]

01:52:31   wrote a blog post or he said our users [<a href="https://overcast.fm/+B7NDO9A68/6751">TS</a>]

01:52:33   are the heart of our company and service [<a href="https://overcast.fm/+B7NDO9A68/6753">TS</a>]

01:52:34   so it was heartbreaking to see that some [<a href="https://overcast.fm/+B7NDO9A68/6754">TS</a>]

01:52:37   of our users were upset to learn about [<a href="https://overcast.fm/+B7NDO9A68/6757">TS</a>]

01:52:38   how we monetize our free service and [<a href="https://overcast.fm/+B7NDO9A68/6758">TS</a>]

01:52:41   while we try our best to be open about [<a href="https://overcast.fm/+B7NDO9A68/6761">TS</a>]

01:52:42   our business model recent customer [<a href="https://overcast.fm/+B7NDO9A68/6762">TS</a>]

01:52:44   feedback tells me we weren't explicit [<a href="https://overcast.fm/+B7NDO9A68/6764">TS</a>]

01:52:46   enough and it really again it if you [<a href="https://overcast.fm/+B7NDO9A68/6766">TS</a>]

01:52:49   read their Terms of Service yes it was [<a href="https://overcast.fm/+B7NDO9A68/6769">TS</a>]

01:52:51   in their in certain words but people [<a href="https://overcast.fm/+B7NDO9A68/6771">TS</a>]

01:52:54   don't read the Terms of Service and [<a href="https://overcast.fm/+B7NDO9A68/6774">TS</a>]

01:52:56   everybody knows they don't and there was [<a href="https://overcast.fm/+B7NDO9A68/6776">TS</a>]

01:52:57   certainly no bullet point in the main [<a href="https://overcast.fm/+B7NDO9A68/6777">TS</a>]

01:53:00   ky you should sign up for this service [<a href="https://overcast.fm/+B7NDO9A68/6780">TS</a>]

01:53:02   here's how we make money and I think [<a href="https://overcast.fm/+B7NDO9A68/6782">TS</a>]

01:53:04   what it is is that people who haven't [<a href="https://overcast.fm/+B7NDO9A68/6784">TS</a>]

01:53:06   just had their because they don't think [<a href="https://overcast.fm/+B7NDO9A68/6786">TS</a>]

01:53:08   like this good good honest people who [<a href="https://overcast.fm/+B7NDO9A68/6788">TS</a>]

01:53:10   just don't think that someone would do [<a href="https://overcast.fm/+B7NDO9A68/6790">TS</a>]

01:53:12   something like this here about the [<a href="https://overcast.fm/+B7NDO9A68/6792">TS</a>]

01:53:13   service they know that their inbox every [<a href="https://overcast.fm/+B7NDO9A68/6793">TS</a>]

01:53:16   day that you know two thirds of it isn't [<a href="https://overcast.fm/+B7NDO9A68/6796">TS</a>]

01:53:18   spam but also isn't like the most [<a href="https://overcast.fm/+B7NDO9A68/6798">TS</a>]

01:53:20   important stuff and so something that [<a href="https://overcast.fm/+B7NDO9A68/6800">TS</a>]

01:53:21   could help organize that so that the [<a href="https://overcast.fm/+B7NDO9A68/6801">TS</a>]

01:53:23   actual like email from colleagues or [<a href="https://overcast.fm/+B7NDO9A68/6803">TS</a>]

01:53:26   family or friends is all they're [<a href="https://overcast.fm/+B7NDO9A68/6806">TS</a>]

01:53:28   organized sounds like a good deal [<a href="https://overcast.fm/+B7NDO9A68/6808">TS</a>]

01:53:30   signs up for it and even if you say well [<a href="https://overcast.fm/+B7NDO9A68/6810">TS</a>]

01:53:32   you know you're giving them access to [<a href="https://overcast.fm/+B7NDO9A68/6812">TS</a>]

01:53:34   your email they might think ah you know [<a href="https://overcast.fm/+B7NDO9A68/6814">TS</a>]

01:53:35   I don't really care there's nothing [<a href="https://overcast.fm/+B7NDO9A68/6815">TS</a>]

01:53:36   there's nothing in there that I care [<a href="https://overcast.fm/+B7NDO9A68/6816">TS</a>]

01:53:38   about but then later on you tell them [<a href="https://overcast.fm/+B7NDO9A68/6818">TS</a>]

01:53:39   you know I know exactly what you bought [<a href="https://overcast.fm/+B7NDO9A68/6819">TS</a>]

01:53:41   your husband for Father's Day last year [<a href="https://overcast.fm/+B7NDO9A68/6821">TS</a>]

01:53:43   why yeah yeah you bought them this and [<a href="https://overcast.fm/+B7NDO9A68/6823">TS</a>]

01:53:46   because we have your email and it's like [<a href="https://overcast.fm/+B7NDO9A68/6826">TS</a>]

01:53:48   all of a sudden you tell them an example [<a href="https://overcast.fm/+B7NDO9A68/6828">TS</a>]

01:53:50   like that or you tell them yeah yeah [<a href="https://overcast.fm/+B7NDO9A68/6830">TS</a>]

01:53:52   they you know you know those four times [<a href="https://overcast.fm/+B7NDO9A68/6832">TS</a>]

01:53:54   you got a lift yeah that we sent those [<a href="https://overcast.fm/+B7NDO9A68/6834">TS</a>]

01:53:56   the uber well they knew when you were [<a href="https://overcast.fm/+B7NDO9A68/6836">TS</a>]

01:53:58   out of that we knew you were traveling [<a href="https://overcast.fm/+B7NDO9A68/6838">TS</a>]

01:53:59   you were out of the house nobody was at [<a href="https://overcast.fm/+B7NDO9A68/6839">TS</a>]

01:54:00   your home I mean it's and this is not [<a href="https://overcast.fm/+B7NDO9A68/6840">TS</a>]

01:54:02   new I remember 10 years ago 15 years ago [<a href="https://overcast.fm/+B7NDO9A68/6842">TS</a>]

01:54:05   for example if you go to 7-eleven and [<a href="https://overcast.fm/+B7NDO9A68/6845">TS</a>]

01:54:07   buy a coke coke has no idea you bought [<a href="https://overcast.fm/+B7NDO9A68/6847">TS</a>]

01:54:09   it but 7-eleven does and they'll sell [<a href="https://overcast.fm/+B7NDO9A68/6849">TS</a>]

01:54:10   that information back to coke but [<a href="https://overcast.fm/+B7NDO9A68/6850">TS</a>]

01:54:12   they'll also sell to Pepsi for [<a href="https://overcast.fm/+B7NDO9A68/6852">TS</a>]

01:54:13   competitive analysis and to like Lay's [<a href="https://overcast.fm/+B7NDO9A68/6853">TS</a>]

01:54:15   potato chips so they can say we want to [<a href="https://overcast.fm/+B7NDO9A68/6855">TS</a>]

01:54:16   be positioned next to coke on the on the [<a href="https://overcast.fm/+B7NDO9A68/6856">TS</a>]

01:54:19   shelf not next to Pepsi and you think [<a href="https://overcast.fm/+B7NDO9A68/6859">TS</a>]

01:54:21   that it's anonymous but it's not because [<a href="https://overcast.fm/+B7NDO9A68/6861">TS</a>]

01:54:22   they could figure out based on one [<a href="https://overcast.fm/+B7NDO9A68/6862">TS</a>]

01:54:24   unique identifier one phone number one [<a href="https://overcast.fm/+B7NDO9A68/6864">TS</a>]

01:54:25   time or one email address or something [<a href="https://overcast.fm/+B7NDO9A68/6865">TS</a>]

01:54:27   that you were the person buying the [<a href="https://overcast.fm/+B7NDO9A68/6867">TS</a>]

01:54:29   diapers and the beer you know that that [<a href="https://overcast.fm/+B7NDO9A68/6869">TS</a>]

01:54:31   supermarket that day anyway like I wrote [<a href="https://overcast.fm/+B7NDO9A68/6871">TS</a>]

01:54:33   about this give me a fucking break that [<a href="https://overcast.fm/+B7NDO9A68/6873">TS</a>]

01:54:34   they're heartbroken that their users [<a href="https://overcast.fm/+B7NDO9A68/6874">TS</a>]

01:54:35   upset they're not upstate new their [<a href="https://overcast.fm/+B7NDO9A68/6875">TS</a>]

01:54:38   users would be upset which is why they [<a href="https://overcast.fm/+B7NDO9A68/6878">TS</a>]

01:54:39   hid exactly what they're doing in the [<a href="https://overcast.fm/+B7NDO9A68/6879">TS</a>]

01:54:41   small print of the Terms of Service [<a href="https://overcast.fm/+B7NDO9A68/6881">TS</a>]

01:54:42   they're upset because there were [<a href="https://overcast.fm/+B7NDO9A68/6882">TS</a>]

01:54:45   suddenly the focus of a massive [<a href="https://overcast.fm/+B7NDO9A68/6885">TS</a>]

01:54:47   spotlight of a story that every [<a href="https://overcast.fm/+B7NDO9A68/6887">TS</a>]

01:54:49   reasonable person would say wow that is [<a href="https://overcast.fm/+B7NDO9A68/6889">TS</a>]

01:54:51   outrageous and his offensive event I [<a href="https://overcast.fm/+B7NDO9A68/6891">TS</a>]

01:54:53   wouldn't use that service which was [<a href="https://overcast.fm/+B7NDO9A68/6893">TS</a>]

01:54:54   obviously going to hurt their brand and [<a href="https://overcast.fm/+B7NDO9A68/6894">TS</a>]

01:54:56   make people I I never even heard of this [<a href="https://overcast.fm/+B7NDO9A68/6896">TS</a>]

01:54:58   unroll me before so the first time I [<a href="https://overcast.fm/+B7NDO9A68/6898">TS</a>]

01:54:59   heard of it was in the context of don't [<a href="https://overcast.fm/+B7NDO9A68/6899">TS</a>]

01:55:02   sign up for this thing yeah or I know [<a href="https://overcast.fm/+B7NDO9A68/6902">TS</a>]

01:55:04   people who use it and they were they [<a href="https://overcast.fm/+B7NDO9A68/6904">TS</a>]

01:55:06   were shocked right like like if you [<a href="https://overcast.fm/+B7NDO9A68/6906">TS</a>]

01:55:08   think in the back of your mind that [<a href="https://overcast.fm/+B7NDO9A68/6908">TS</a>]

01:55:09   signing up for a free service that can [<a href="https://overcast.fm/+B7NDO9A68/6909">TS</a>]

01:55:11   read and index all of your email is a [<a href="https://overcast.fm/+B7NDO9A68/6911">TS</a>]

01:55:13   bad idea [<a href="https://overcast.fm/+B7NDO9A68/6913">TS</a>]

01:55:14   guess what it is heartbroken they got [<a href="https://overcast.fm/+B7NDO9A68/6914">TS</a>]

01:55:17   caught I think he said that well right [<a href="https://overcast.fm/+B7NDO9A68/6917">TS</a>]

01:55:18   right and it you know there was somebody [<a href="https://overcast.fm/+B7NDO9A68/6918">TS</a>]

01:55:21   on on Hacker News who posted that he [<a href="https://overcast.fm/+B7NDO9A68/6921">TS</a>]

01:55:24   worked for a company that was thinking [<a href="https://overcast.fm/+B7NDO9A68/6924">TS</a>]

01:55:26   about acquiring them and when they did [<a href="https://overcast.fm/+B7NDO9A68/6926">TS</a>]

01:55:28   their due diligence that unroll me was [<a href="https://overcast.fm/+B7NDO9A68/6928">TS</a>]

01:55:30   literally keeping an archive of every [<a href="https://overcast.fm/+B7NDO9A68/6930">TS</a>]

01:55:33   single email of every single email that [<a href="https://overcast.fm/+B7NDO9A68/6933">TS</a>]

01:55:36   all their customers ever got since they [<a href="https://overcast.fm/+B7NDO9A68/6936">TS</a>]

01:55:38   signed up for the service yeah [<a href="https://overcast.fm/+B7NDO9A68/6938">TS</a>]

01:55:40   and that they were sort of served in a [<a href="https://overcast.fm/+B7NDO9A68/6940">TS</a>]

01:55:42   scary fashion in Amazon AWS buckets yeah [<a href="https://overcast.fm/+B7NDO9A68/6942">TS</a>]

01:55:45   and I mean that's part of the problem [<a href="https://overcast.fm/+B7NDO9A68/6945">TS</a>]

01:55:46   here is those buckets could be hacked it [<a href="https://overcast.fm/+B7NDO9A68/6946">TS</a>]

01:55:48   could be an employee decides to abuse [<a href="https://overcast.fm/+B7NDO9A68/6948">TS</a>]

01:55:49   the information contained in there when [<a href="https://overcast.fm/+B7NDO9A68/6949">TS</a>]

01:55:50   there's extra copies of your stuff [<a href="https://overcast.fm/+B7NDO9A68/6950">TS</a>]

01:55:52   hanging around you no longer have [<a href="https://overcast.fm/+B7NDO9A68/6952">TS</a>]

01:55:53   control over that information yeah what [<a href="https://overcast.fm/+B7NDO9A68/6953">TS</a>]

01:55:56   else we have I got I got this Hulu live [<a href="https://overcast.fm/+B7NDO9A68/6956">TS</a>]

01:55:58   had they've shipped a new live TV thing [<a href="https://overcast.fm/+B7NDO9A68/6958">TS</a>]

01:56:00   a $40 a month like cable cutter package [<a href="https://overcast.fm/+B7NDO9A68/6960">TS</a>]

01:56:02   do you see this just came out today I [<a href="https://overcast.fm/+B7NDO9A68/6962">TS</a>]

01:56:05   did I'm jealous there's all these great [<a href="https://overcast.fm/+B7NDO9A68/6965">TS</a>]

01:56:06   services in the US I just simply don't [<a href="https://overcast.fm/+B7NDO9A68/6966">TS</a>]

01:56:07   have access to it and you guys have none [<a href="https://overcast.fm/+B7NDO9A68/6967">TS</a>]

01:56:09   of that [<a href="https://overcast.fm/+B7NDO9A68/6969">TS</a>]

01:56:09   in Canada no like where we allow our [<a href="https://overcast.fm/+B7NDO9A68/6969">TS</a>]

01:56:12   telcos to own our broadcasters so we [<a href="https://overcast.fm/+B7NDO9A68/6972">TS</a>]

01:56:14   have Bell and Rogers who owned those [<a href="https://overcast.fm/+B7NDO9A68/6974">TS</a>]

01:56:16   things and they don't wanna give it to [<a href="https://overcast.fm/+B7NDO9A68/6976">TS</a>]

01:56:17   us so I I looked into this recently [<a href="https://overcast.fm/+B7NDO9A68/6977">TS</a>]

01:56:20   because I had to switch [<a href="https://overcast.fm/+B7NDO9A68/6980">TS</a>]

01:56:23   edit we moved so I had to get new cable [<a href="https://overcast.fm/+B7NDO9A68/6983">TS</a>]

01:56:26   service and Internet service and stuff [<a href="https://overcast.fm/+B7NDO9A68/6986">TS</a>]

01:56:28   and at first because we were a TiVo [<a href="https://overcast.fm/+B7NDO9A68/6988">TS</a>]

01:56:31   family we've always been a TiVo family [<a href="https://overcast.fm/+B7NDO9A68/6991">TS</a>]

01:56:33   and I couldn't get and this always [<a href="https://overcast.fm/+B7NDO9A68/6993">TS</a>]

01:56:34   happens this is happening 10 years every [<a href="https://overcast.fm/+B7NDO9A68/6994">TS</a>]

01:56:36   time I've tried to say changing or [<a href="https://overcast.fm/+B7NDO9A68/6996">TS</a>]

01:56:38   getting a new TiVo or something like [<a href="https://overcast.fm/+B7NDO9A68/6998">TS</a>]

01:56:39   that the cable card thing doesn't work [<a href="https://overcast.fm/+B7NDO9A68/6999">TS</a>]

01:56:41   there's like a card and and it's I guess [<a href="https://overcast.fm/+B7NDO9A68/7001">TS</a>]

01:56:44   the idea is that that they try to make [<a href="https://overcast.fm/+B7NDO9A68/7004">TS</a>]

01:56:47   this super secure it's the way that they [<a href="https://overcast.fm/+B7NDO9A68/7007">TS</a>]

01:56:49   can get the security of the cable signal [<a href="https://overcast.fm/+B7NDO9A68/7009">TS</a>]

01:56:51   on a device they don't own and part of [<a href="https://overcast.fm/+B7NDO9A68/7011">TS</a>]

01:56:54   it I think is just that they want you to [<a href="https://overcast.fm/+B7NDO9A68/7014">TS</a>]

01:56:55   buy their stupid box they have their box [<a href="https://overcast.fm/+B7NDO9A68/7015">TS</a>]

01:56:57   I don't want their box I want TiVo but [<a href="https://overcast.fm/+B7NDO9A68/7017">TS</a>]

01:57:01   we had a hassle getting our TiVo working [<a href="https://overcast.fm/+B7NDO9A68/7021">TS</a>]

01:57:03   and so I I looked into these services [<a href="https://overcast.fm/+B7NDO9A68/7023">TS</a>]

01:57:06   for the first time seriously because I [<a href="https://overcast.fm/+B7NDO9A68/7026">TS</a>]

01:57:07   don't watch a lot of TV or cable TV but [<a href="https://overcast.fm/+B7NDO9A68/7027">TS</a>]

01:57:11   but my wife does and I looked at like [<a href="https://overcast.fm/+B7NDO9A68/7031">TS</a>]

01:57:15   the PlayStation View service and it [<a href="https://overcast.fm/+B7NDO9A68/7035">TS</a>]

01:57:18   looks great it's it I think it's like 30 [<a href="https://overcast.fm/+B7NDO9A68/7038">TS</a>]

01:57:20   bucks a month or 40 bucks a month I [<a href="https://overcast.fm/+B7NDO9A68/7040">TS</a>]

01:57:21   don't know but it's it's a reasonable [<a href="https://overcast.fm/+B7NDO9A68/7041">TS</a>]

01:57:23   price compared to cable and I looked at [<a href="https://overcast.fm/+B7NDO9A68/7043">TS</a>]

01:57:25   the list of channels they had [<a href="https://overcast.fm/+B7NDO9A68/7045">TS</a>]

01:57:27   and it's I couldn't find any channels [<a href="https://overcast.fm/+B7NDO9A68/7047">TS</a>]

01:57:29   missing that I ever watch and I asked [<a href="https://overcast.fm/+B7NDO9A68/7049">TS</a>]

01:57:31   Amy to look and she you know as far as [<a href="https://overcast.fm/+B7NDO9A68/7051">TS</a>]

01:57:33   she could tell they had all the channels [<a href="https://overcast.fm/+B7NDO9A68/7053">TS</a>]

01:57:35   that she watches they had some it varies [<a href="https://overcast.fm/+B7NDO9A68/7055">TS</a>]

01:57:38   by City here in the US but like it in [<a href="https://overcast.fm/+B7NDO9A68/7058">TS</a>]

01:57:40   Philadelphia [<a href="https://overcast.fm/+B7NDO9A68/7060">TS</a>]

01:57:41   you get ABC all the major networks not [<a href="https://overcast.fm/+B7NDO9A68/7061">TS</a>]

01:57:44   just the cable networks you get the [<a href="https://overcast.fm/+B7NDO9A68/7064">TS</a>]

01:57:46   broadcast networks apparently in some [<a href="https://overcast.fm/+B7NDO9A68/7066">TS</a>]

01:57:48   cities there's the play station for you [<a href="https://overcast.fm/+B7NDO9A68/7068">TS</a>]

01:57:50   to missus on them but it like it I [<a href="https://overcast.fm/+B7NDO9A68/7070">TS</a>]

01:57:54   honestly have just because I don't watch [<a href="https://overcast.fm/+B7NDO9A68/7074">TS</a>]

01:57:56   a lot of TV and I'm happy with the TiVo [<a href="https://overcast.fm/+B7NDO9A68/7076">TS</a>]

01:57:59   and for what I do watch and what I when [<a href="https://overcast.fm/+B7NDO9A68/7079">TS</a>]

01:58:01   I watched on my TV I'm using Apple TV [<a href="https://overcast.fm/+B7NDO9A68/7081">TS</a>]

01:58:04   usually um it just hadn't been paying [<a href="https://overcast.fm/+B7NDO9A68/7084">TS</a>]

01:58:06   attention I know the phrase cable [<a href="https://overcast.fm/+B7NDO9A68/7086">TS</a>]

01:58:07   cutting I know what it means but I [<a href="https://overcast.fm/+B7NDO9A68/7087">TS</a>]

01:58:09   wasn't aware that when you sign up for [<a href="https://overcast.fm/+B7NDO9A68/7089">TS</a>]

01:58:11   something like this just how much it's [<a href="https://overcast.fm/+B7NDO9A68/7091">TS</a>]

01:58:13   it's equivalent to having cable TV in [<a href="https://overcast.fm/+B7NDO9A68/7093">TS</a>]

01:58:16   terms of what you get per month you know [<a href="https://overcast.fm/+B7NDO9A68/7096">TS</a>]

01:58:18   that it's the same channels and content [<a href="https://overcast.fm/+B7NDO9A68/7098">TS</a>]

01:58:20   it's just delivered in a different [<a href="https://overcast.fm/+B7NDO9A68/7100">TS</a>]

01:58:22   fashion and so Hulu's getting into it [<a href="https://overcast.fm/+B7NDO9A68/7102">TS</a>]

01:58:25   now there but it's weird like Hulu like [<a href="https://overcast.fm/+B7NDO9A68/7105">TS</a>]

01:58:28   one of the network's that they don't get [<a href="https://overcast.fm/+B7NDO9A68/7108">TS</a>]

01:58:29   is AMC and there's a couple of good [<a href="https://overcast.fm/+B7NDO9A68/7109">TS</a>]

01:58:30   shows on AMC and I don't understand you [<a href="https://overcast.fm/+B7NDO9A68/7110">TS</a>]

01:58:34   know what the what how that you know [<a href="https://overcast.fm/+B7NDO9A68/7114">TS</a>]

01:58:37   obviously I guess that's all [<a href="https://overcast.fm/+B7NDO9A68/7117">TS</a>]

01:58:38   negotiations but somehow Hulu doesn't [<a href="https://overcast.fm/+B7NDO9A68/7118">TS</a>]

01:58:41   have AMC and my question for you is [<a href="https://overcast.fm/+B7NDO9A68/7121">TS</a>]

01:58:43   where's Apple in this because I feel [<a href="https://overcast.fm/+B7NDO9A68/7123">TS</a>]

01:58:45   like like this PlayStation View thing is [<a href="https://overcast.fm/+B7NDO9A68/7125">TS</a>]

01:58:48   so much exactly like what we've been [<a href="https://overcast.fm/+B7NDO9A68/7128">TS</a>]

01:58:51   hearing Apple might do at what the heck [<a href="https://overcast.fm/+B7NDO9A68/7131">TS</a>]

01:58:55   do you think is going on yeah and it's [<a href="https://overcast.fm/+B7NDO9A68/7135">TS</a>]

01:58:57   especially frustrating because one of [<a href="https://overcast.fm/+B7NDO9A68/7137">TS</a>]

01:58:58   the reasons that we kept hearing that [<a href="https://overcast.fm/+B7NDO9A68/7138">TS</a>]

01:58:59   the Apple TV who didn't launch earlier [<a href="https://overcast.fm/+B7NDO9A68/7139">TS</a>]

01:59:01   is that they were working on these [<a href="https://overcast.fm/+B7NDO9A68/7141">TS</a>]

01:59:02   over-the-top services or originally an [<a href="https://overcast.fm/+B7NDO9A68/7142">TS</a>]

01:59:04   Apple video version of what Apple music [<a href="https://overcast.fm/+B7NDO9A68/7144">TS</a>]

01:59:06   was where you'd pay one price $30 and [<a href="https://overcast.fm/+B7NDO9A68/7146">TS</a>]

01:59:08   you have access to all the major [<a href="https://overcast.fm/+B7NDO9A68/7148">TS</a>]

01:59:09   channels and then the negotiations broke [<a href="https://overcast.fm/+B7NDO9A68/7149">TS</a>]

01:59:12   down and then we heard them again they [<a href="https://overcast.fm/+B7NDO9A68/7152">TS</a>]

01:59:13   become like a set-top box sort of thing [<a href="https://overcast.fm/+B7NDO9A68/7153">TS</a>]

01:59:14   and those broke down and it sort of [<a href="https://overcast.fm/+B7NDO9A68/7154">TS</a>]

01:59:16   reminds me of music when it went DRM [<a href="https://overcast.fm/+B7NDO9A68/7156">TS</a>]

01:59:19   free they just didn't give it to Apple [<a href="https://overcast.fm/+B7NDO9A68/7159">TS</a>]

01:59:20   it was DRM free on Amazon mp3 first and [<a href="https://overcast.fm/+B7NDO9A68/7160">TS</a>]

01:59:23   they wanted to break apples hold on the [<a href="https://overcast.fm/+B7NDO9A68/7163">TS</a>]

01:59:25   music industry and that was one of the [<a href="https://overcast.fm/+B7NDO9A68/7165">TS</a>]

01:59:26   levers they tried to pull and then [<a href="https://overcast.fm/+B7NDO9A68/7166">TS</a>]

01:59:28   eventually it broke down and Apple got [<a href="https://overcast.fm/+B7NDO9A68/7168">TS</a>]

01:59:29   and DRM free mp3 music like everybody [<a href="https://overcast.fm/+B7NDO9A68/7169">TS</a>]

01:59:32   else and I wonder if there's still this [<a href="https://overcast.fm/+B7NDO9A68/7172">TS</a>]

01:59:34   sort of feeling in the entertainment [<a href="https://overcast.fm/+B7NDO9A68/7174">TS</a>]

01:59:36   industry that Apple destroyed their [<a href="https://overcast.fm/+B7NDO9A68/7176">TS</a>]

01:59:38   music business and they'll be damned if [<a href="https://overcast.fm/+B7NDO9A68/7178">TS</a>]

01:59:39   they let Apple [<a href="https://overcast.fm/+B7NDO9A68/7179">TS</a>]

01:59:40   destroy their video business and it ends [<a href="https://overcast.fm/+B7NDO9A68/7180">TS</a>]

01:59:42   up being not an advantage to Apple that [<a href="https://overcast.fm/+B7NDO9A68/7182">TS</a>]

01:59:43   they did iTunes they did Apple music but [<a href="https://overcast.fm/+B7NDO9A68/7183">TS</a>]

01:59:45   a disadvantage and now it's these [<a href="https://overcast.fm/+B7NDO9A68/7185">TS</a>]

01:59:47   companies are more reticent to give up [<a href="https://overcast.fm/+B7NDO9A68/7187">TS</a>]

01:59:49   all this product and you want to make [<a href="https://overcast.fm/+B7NDO9A68/7189">TS</a>]

01:59:50   sure they see the market with a lot of [<a href="https://overcast.fm/+B7NDO9A68/7190">TS</a>]

01:59:51   active competitors before they agree to [<a href="https://overcast.fm/+B7NDO9A68/7191">TS</a>]

01:59:53   terms with Apple yeah I think that that [<a href="https://overcast.fm/+B7NDO9A68/7193">TS</a>]

01:59:55   might be it I really do that Apple is [<a href="https://overcast.fm/+B7NDO9A68/7195">TS</a>]

01:59:57   having a much harder time negotiating [<a href="https://overcast.fm/+B7NDO9A68/7197">TS</a>]

01:59:58   just because [<a href="https://overcast.fm/+B7NDO9A68/7198">TS</a>]

01:59:58   just because [<a href="https://overcast.fm/+B7NDO9A68/7198">TS</a>]

02:00:00   is exactly what you said and as nothing [<a href="https://overcast.fm/+B7NDO9A68/7200">TS</a>]

02:00:02   really to do about dollar amounts but [<a href="https://overcast.fm/+B7NDO9A68/7202">TS</a>]

02:00:03   just sort of a vague notion that the [<a href="https://overcast.fm/+B7NDO9A68/7203">TS</a>]

02:00:05   entertainment industry feels like Apple [<a href="https://overcast.fm/+B7NDO9A68/7205">TS</a>]

02:00:06   picked their pocket last time yeah even [<a href="https://overcast.fm/+B7NDO9A68/7206">TS</a>]

02:00:09   though I don't think there's any aspect [<a href="https://overcast.fm/+B7NDO9A68/7209">TS</a>]

02:00:10   of it that wasn't above the board I just [<a href="https://overcast.fm/+B7NDO9A68/7210">TS</a>]

02:00:12   think that they I think basically they [<a href="https://overcast.fm/+B7NDO9A68/7212">TS</a>]

02:00:15   thought when they first did you know [<a href="https://overcast.fm/+B7NDO9A68/7215">TS</a>]

02:00:17   allowed Apple to create the iTunes Store [<a href="https://overcast.fm/+B7NDO9A68/7217">TS</a>]

02:00:19   that Apple has had this reputation as a [<a href="https://overcast.fm/+B7NDO9A68/7219">TS</a>]

02:00:21   niche player yes and you know the iPod [<a href="https://overcast.fm/+B7NDO9A68/7221">TS</a>]

02:00:24   at the time was a Mac only device and so [<a href="https://overcast.fm/+B7NDO9A68/7224">TS</a>]

02:00:27   it limited you know even if it was [<a href="https://overcast.fm/+B7NDO9A68/7227">TS</a>]

02:00:29   wildly successful among the all the [<a href="https://overcast.fm/+B7NDO9A68/7229">TS</a>]

02:00:30   people who could get an iPod got an iPod [<a href="https://overcast.fm/+B7NDO9A68/7230">TS</a>]

02:00:32   it still wasn't that big of a market [<a href="https://overcast.fm/+B7NDO9A68/7232">TS</a>]

02:00:33   because it would only be one-to-one with [<a href="https://overcast.fm/+B7NDO9A68/7233">TS</a>]

02:00:35   the number of people who have a Mac and [<a href="https://overcast.fm/+B7NDO9A68/7235">TS</a>]

02:00:37   that they just never foresaw that Apple [<a href="https://overcast.fm/+B7NDO9A68/7237">TS</a>]

02:00:40   you know and you know even people who [<a href="https://overcast.fm/+B7NDO9A68/7240">TS</a>]

02:00:41   don't pay close attention to the [<a href="https://overcast.fm/+B7NDO9A68/7241">TS</a>]

02:00:43   computer industry had the basic rough [<a href="https://overcast.fm/+B7NDO9A68/7243">TS</a>]

02:00:46   outline of a sketch where Apple was this [<a href="https://overcast.fm/+B7NDO9A68/7246">TS</a>]

02:00:48   little tiny California company that was [<a href="https://overcast.fm/+B7NDO9A68/7248">TS</a>]

02:00:51   like a ninety nine to one dwarf compared [<a href="https://overcast.fm/+B7NDO9A68/7251">TS</a>]

02:00:54   to Microsoft and Windows and PCs no I [<a href="https://overcast.fm/+B7NDO9A68/7254">TS</a>]

02:00:58   think that's it entirely and there was [<a href="https://overcast.fm/+B7NDO9A68/7258">TS</a>]

02:00:59   that famous quote and I know you [<a href="https://overcast.fm/+B7NDO9A68/7259">TS</a>]

02:01:00   reference this recently in the Netflix [<a href="https://overcast.fm/+B7NDO9A68/7260">TS</a>]

02:01:02   article where Steve Jobs said your [<a href="https://overcast.fm/+B7NDO9A68/7262">TS</a>]

02:01:04   competition is free and he needs piracy [<a href="https://overcast.fm/+B7NDO9A68/7264">TS</a>]

02:01:06   and it's theft and it was Napster and we [<a href="https://overcast.fm/+B7NDO9A68/7266">TS</a>]

02:01:08   just saw that's with Netflix we're [<a href="https://overcast.fm/+B7NDO9A68/7268">TS</a>]

02:01:09   orange is the new black was essentially [<a href="https://overcast.fm/+B7NDO9A68/7269">TS</a>]

02:01:11   stolen and held for ransom but the the [<a href="https://overcast.fm/+B7NDO9A68/7271">TS</a>]

02:01:13   privacy like the piracy rates for [<a href="https://overcast.fm/+B7NDO9A68/7273">TS</a>]

02:01:15   Netflix are extremely low because the [<a href="https://overcast.fm/+B7NDO9A68/7275">TS</a>]

02:01:17   service is so popular but also so [<a href="https://overcast.fm/+B7NDO9A68/7277">TS</a>]

02:01:19   reasonably priced right and so [<a href="https://overcast.fm/+B7NDO9A68/7279">TS</a>]

02:01:21   reasonably policed in terms of like [<a href="https://overcast.fm/+B7NDO9A68/7281">TS</a>]

02:01:23   sharing you know that your you know your [<a href="https://overcast.fm/+B7NDO9A68/7283">TS</a>]

02:01:26   kid goes to college and still has the [<a href="https://overcast.fm/+B7NDO9A68/7286">TS</a>]

02:01:28   family Netflix password so what they [<a href="https://overcast.fm/+B7NDO9A68/7288">TS</a>]

02:01:31   don't care they don't care if you know [<a href="https://overcast.fm/+B7NDO9A68/7291">TS</a>]

02:01:33   your kids going to University of [<a href="https://overcast.fm/+B7NDO9A68/7293">TS</a>]

02:01:34   Michigan and your family lives in [<a href="https://overcast.fm/+B7NDO9A68/7294">TS</a>]

02:01:35   Philadelphia and obviously you know uh [<a href="https://overcast.fm/+B7NDO9A68/7295">TS</a>]

02:01:38   you know that they do the geolocation on [<a href="https://overcast.fm/+B7NDO9A68/7298">TS</a>]

02:01:41   IP and they know that they don't care [<a href="https://overcast.fm/+B7NDO9A68/7301">TS</a>]

02:01:43   it's like it's you know I'm sure that [<a href="https://overcast.fm/+B7NDO9A68/7303">TS</a>]

02:01:45   there's some kick off we're at a certain [<a href="https://overcast.fm/+B7NDO9A68/7305">TS</a>]

02:01:47   X number of people using the same [<a href="https://overcast.fm/+B7NDO9A68/7307">TS</a>]

02:01:49   Netflix account it automatically [<a href="https://overcast.fm/+B7NDO9A68/7309">TS</a>]

02:01:51   triggers something but if that number is [<a href="https://overcast.fm/+B7NDO9A68/7311">TS</a>]

02:01:52   reasonable they don't care they fit so [<a href="https://overcast.fm/+B7NDO9A68/7312">TS</a>]

02:01:54   reasonably I actually had a family [<a href="https://overcast.fm/+B7NDO9A68/7314">TS</a>]

02:01:56   member who was using my account when [<a href="https://overcast.fm/+B7NDO9A68/7316">TS</a>]

02:01:57   when they were staying with me and they [<a href="https://overcast.fm/+B7NDO9A68/7317">TS</a>]

02:01:58   went got their own place and they you [<a href="https://overcast.fm/+B7NDO9A68/7318">TS</a>]

02:02:01   know they used my account for a little [<a href="https://overcast.fm/+B7NDO9A68/7321">TS</a>]

02:02:02   while I think a month then they got [<a href="https://overcast.fm/+B7NDO9A68/7322">TS</a>]

02:02:03   their own because it was so reasonably [<a href="https://overcast.fm/+B7NDO9A68/7323">TS</a>]

02:02:04   priced they just didn't want to be bound [<a href="https://overcast.fm/+B7NDO9A68/7324">TS</a>]

02:02:06   to my like they didn't wanna see the [<a href="https://overcast.fm/+B7NDO9A68/7326">TS</a>]

02:02:07   same things that I was watching all the [<a href="https://overcast.fm/+B7NDO9A68/7327">TS</a>]

02:02:09   time I sorry I just feel like you cannot [<a href="https://overcast.fm/+B7NDO9A68/7329">TS</a>]

02:02:12   overstate [<a href="https://overcast.fm/+B7NDO9A68/7332">TS</a>]

02:02:13   how important that is to Netflix's [<a href="https://overcast.fm/+B7NDO9A68/7333">TS</a>]

02:02:16   runaway success their generosity in [<a href="https://overcast.fm/+B7NDO9A68/7336">TS</a>]

02:02:19   terms of or not generosity but relaxed [<a href="https://overcast.fm/+B7NDO9A68/7339">TS</a>]

02:02:22   Ness almost like a pragmatism right [<a href="https://overcast.fm/+B7NDO9A68/7342">TS</a>]

02:02:25   comparing Comcast with the the Comcast [<a href="https://overcast.fm/+B7NDO9A68/7345">TS</a>]

02:02:27   attitude with these cable cards in the [<a href="https://overcast.fm/+B7NDO9A68/7347">TS</a>]

02:02:29   TiVo where literally the actual service [<a href="https://overcast.fm/+B7NDO9A68/7349">TS</a>]

02:02:31   person came to the house twice and [<a href="https://overcast.fm/+B7NDO9A68/7351">TS</a>]

02:02:33   failed to get one to actually work and [<a href="https://overcast.fm/+B7NDO9A68/7353">TS</a>]

02:02:37   register they treat you like a criminal [<a href="https://overcast.fm/+B7NDO9A68/7357">TS</a>]

02:02:38   not like a customer when I say that they [<a href="https://overcast.fm/+B7NDO9A68/7358">TS</a>]

02:02:41   were very nice to me it's just that [<a href="https://overcast.fm/+B7NDO9A68/7361">TS</a>]

02:02:42   they've set up the technology the [<a href="https://overcast.fm/+B7NDO9A68/7362">TS</a>]

02:02:44   service people were super nice but that [<a href="https://overcast.fm/+B7NDO9A68/7364">TS</a>]

02:02:46   the technology is designed from a [<a href="https://overcast.fm/+B7NDO9A68/7366">TS</a>]

02:02:47   perspective to be super super [<a href="https://overcast.fm/+B7NDO9A68/7367">TS</a>]

02:02:49   persnickety in terms of this and I the [<a href="https://overcast.fm/+B7NDO9A68/7369">TS</a>]

02:02:52   only logic behind it is that they're [<a href="https://overcast.fm/+B7NDO9A68/7372">TS</a>]

02:02:54   fearful that I'm going to like pop the [<a href="https://overcast.fm/+B7NDO9A68/7374">TS</a>]

02:02:55   cable card out of my TiVo and go to your [<a href="https://overcast.fm/+B7NDO9A68/7375">TS</a>]

02:02:58   house and put it in your TiVo and watch [<a href="https://overcast.fm/+B7NDO9A68/7378">TS</a>]

02:03:00   Game of Thrones one Sunday night for [<a href="https://overcast.fm/+B7NDO9A68/7380">TS</a>]

02:03:02   free it you're hooking up to a computer [<a href="https://overcast.fm/+B7NDO9A68/7382">TS</a>]

02:03:04   and get their high quality stream of [<a href="https://overcast.fm/+B7NDO9A68/7384">TS</a>]

02:03:06   Star Wars I guess on the internet [<a href="https://overcast.fm/+B7NDO9A68/7386">TS</a>]

02:03:07   whatever it's crazy but the Netflix [<a href="https://overcast.fm/+B7NDO9A68/7387">TS</a>]

02:03:10   style has proven you know in their [<a href="https://overcast.fm/+B7NDO9A68/7390">TS</a>]

02:03:12   runaway success in every regard shows [<a href="https://overcast.fm/+B7NDO9A68/7392">TS</a>]

02:03:14   it's like iTunes and instead of assuming [<a href="https://overcast.fm/+B7NDO9A68/7394">TS</a>]

02:03:16   that you're someone who will wants to [<a href="https://overcast.fm/+B7NDO9A68/7396">TS</a>]

02:03:18   rip them off they assume that you're a [<a href="https://overcast.fm/+B7NDO9A68/7398">TS</a>]

02:03:19   customer who wants to be good and they [<a href="https://overcast.fm/+B7NDO9A68/7399">TS</a>]

02:03:21   give you a product that engenders that [<a href="https://overcast.fm/+B7NDO9A68/7401">TS</a>]

02:03:22   right and so it's very interesting to me [<a href="https://overcast.fm/+B7NDO9A68/7402">TS</a>]

02:03:24   to see that like the BitTorrent rates [<a href="https://overcast.fm/+B7NDO9A68/7404">TS</a>]

02:03:26   for all this stuff has actually gone [<a href="https://overcast.fm/+B7NDO9A68/7406">TS</a>]

02:03:28   down yeah and that a lot of what is left [<a href="https://overcast.fm/+B7NDO9A68/7408">TS</a>]

02:03:32   it seems to be attributable to content [<a href="https://overcast.fm/+B7NDO9A68/7412">TS</a>]

02:03:35   that's not available in certain places [<a href="https://overcast.fm/+B7NDO9A68/7415">TS</a>]

02:03:37   so like Game of Thrones in particular is [<a href="https://overcast.fm/+B7NDO9A68/7417">TS</a>]

02:03:40   probably I think I don't even think [<a href="https://overcast.fm/+B7NDO9A68/7420">TS</a>]

02:03:42   there's a question it's the most pirated [<a href="https://overcast.fm/+B7NDO9A68/7422">TS</a>]

02:03:43   you know content on BitTorrent but [<a href="https://overcast.fm/+B7NDO9A68/7423">TS</a>]

02:03:46   really travelers because a lot of stuff [<a href="https://overcast.fm/+B7NDO9A68/7426">TS</a>]

02:03:48   was stream only for a long time but I [<a href="https://overcast.fm/+B7NDO9A68/7428">TS</a>]

02:03:50   dabble with them on a plane a huge part [<a href="https://overcast.fm/+B7NDO9A68/7430">TS</a>]

02:03:52   of that though is the parts around the [<a href="https://overcast.fm/+B7NDO9A68/7432">TS</a>]

02:03:54   world where Game of Thrones isn't even [<a href="https://overcast.fm/+B7NDO9A68/7434">TS</a>]

02:03:55   legally available so it's it's pretty [<a href="https://overcast.fm/+B7NDO9A68/7435">TS</a>]

02:03:57   interesting and I do think that there's [<a href="https://overcast.fm/+B7NDO9A68/7437">TS</a>]

02:03:59   a huge convenience factor on that I mean [<a href="https://overcast.fm/+B7NDO9A68/7439">TS</a>]

02:04:01   part of it for me is that uh I I do III [<a href="https://overcast.fm/+B7NDO9A68/7441">TS</a>]

02:04:05   you know I know there's some people who [<a href="https://overcast.fm/+B7NDO9A68/7445">TS</a>]

02:04:06   pirate all sorts of stuff and don't [<a href="https://overcast.fm/+B7NDO9A68/7446">TS</a>]

02:04:08   think twice about it but I you know when [<a href="https://overcast.fm/+B7NDO9A68/7448">TS</a>]

02:04:10   I was younger I did I had you know [<a href="https://overcast.fm/+B7NDO9A68/7450">TS</a>]

02:04:12   pirated copies of Photoshop you know [<a href="https://overcast.fm/+B7NDO9A68/7452">TS</a>]

02:04:14   when I was in college because what was I [<a href="https://overcast.fm/+B7NDO9A68/7454">TS</a>]

02:04:17   gonna do spend $600 for Photoshop no I [<a href="https://overcast.fm/+B7NDO9A68/7457">TS</a>]

02:04:19   mean but I'd stop pirating stuff as soon [<a href="https://overcast.fm/+B7NDO9A68/7459">TS</a>]

02:04:22   as I could afford to buy stuff you know [<a href="https://overcast.fm/+B7NDO9A68/7462">TS</a>]

02:04:25   just because I knew it was wrong [<a href="https://overcast.fm/+B7NDO9A68/7465">TS</a>]

02:04:27   you know I don't know and so there's a [<a href="https://overcast.fm/+B7NDO9A68/7467">TS</a>]

02:04:29   honestly I'm not trying to make anybody [<a href="https://overcast.fm/+B7NDO9A68/7469">TS</a>]

02:04:31   feel bad but I do foul and I create and [<a href="https://overcast.fm/+B7NDO9A68/7471">TS</a>]

02:04:34   you know partly unbiased I create [<a href="https://overcast.fm/+B7NDO9A68/7474">TS</a>]

02:04:35   content I happen to give my stuff away [<a href="https://overcast.fm/+B7NDO9A68/7475">TS</a>]

02:04:37   but in you know in theory I can imagine [<a href="https://overcast.fm/+B7NDO9A68/7477">TS</a>]

02:04:40   you know selling it and I would not make [<a href="https://overcast.fm/+B7NDO9A68/7480">TS</a>]

02:04:44   me happy if people were bootlegging it [<a href="https://overcast.fm/+B7NDO9A68/7484">TS</a>]

02:04:48   but you still want them to go to daring [<a href="https://overcast.fm/+B7NDO9A68/7488">TS</a>]

02:04:50   firewall to get it you don't want [<a href="https://overcast.fm/+B7NDO9A68/7490">TS</a>]

02:04:51   something else is reproducing your [<a href="https://overcast.fm/+B7NDO9A68/7491">TS</a>]

02:04:52   entire website exactly on their website [<a href="https://overcast.fm/+B7NDO9A68/7492">TS</a>]

02:04:53   exactly a perfect example right I you [<a href="https://overcast.fm/+B7NDO9A68/7493">TS</a>]

02:04:55   know it's so I you know as a content [<a href="https://overcast.fm/+B7NDO9A68/7495">TS</a>]

02:04:58   creator I might be more sympathetic but [<a href="https://overcast.fm/+B7NDO9A68/7498">TS</a>]

02:05:00   just seems like it's the right thing to [<a href="https://overcast.fm/+B7NDO9A68/7500">TS</a>]

02:05:01   do but also even just putting the morals [<a href="https://overcast.fm/+B7NDO9A68/7501">TS</a>]

02:05:05   of a behind as a lazy person I the [<a href="https://overcast.fm/+B7NDO9A68/7505">TS</a>]

02:05:07   BitTorrent thing just seems like so much [<a href="https://overcast.fm/+B7NDO9A68/7507">TS</a>]

02:05:09   work [<a href="https://overcast.fm/+B7NDO9A68/7509">TS</a>]

02:05:09   oh my god it's just like I I can be [<a href="https://overcast.fm/+B7NDO9A68/7509">TS</a>]

02:05:12   bought all aware and all sorts of things [<a href="https://overcast.fm/+B7NDO9A68/7512">TS</a>]

02:05:13   yeah but just in its these crazy file [<a href="https://overcast.fm/+B7NDO9A68/7513">TS</a>]

02:05:17   formats and part 1 part 2 part 3 and you [<a href="https://overcast.fm/+B7NDO9A68/7517">TS</a>]

02:05:20   got to sketch them together and all at [<a href="https://overcast.fm/+B7NDO9A68/7520">TS</a>]

02:05:22   what the hell I just wanted honest to [<a href="https://overcast.fm/+B7NDO9A68/7522">TS</a>]

02:05:24   god I really and you know I just want to [<a href="https://overcast.fm/+B7NDO9A68/7524">TS</a>]

02:05:26   talk to the microphone and say put the [<a href="https://overcast.fm/+B7NDO9A68/7526">TS</a>]

02:05:28   Godfather Part 2 on yes I really do and [<a href="https://overcast.fm/+B7NDO9A68/7528">TS</a>]

02:05:31   did yeah spins for a little bit and then [<a href="https://overcast.fm/+B7NDO9A68/7531">TS</a>]

02:05:33   I hit a button and it starts playing [<a href="https://overcast.fm/+B7NDO9A68/7533">TS</a>]

02:05:34   yeah no it's totally so I can't do it [<a href="https://overcast.fm/+B7NDO9A68/7534">TS</a>]

02:05:38   alright anything else you wanted to talk [<a href="https://overcast.fm/+B7NDO9A68/7538">TS</a>]

02:05:40   together uh no I mean I think we hit on [<a href="https://overcast.fm/+B7NDO9A68/7540">TS</a>]

02:05:44   all the major points now that was that [<a href="https://overcast.fm/+B7NDO9A68/7544">TS</a>]

02:05:45   that minor flare up again in Apple's [<a href="https://overcast.fm/+B7NDO9A68/7545">TS</a>]

02:05:47   role in App Store and and indie apps but [<a href="https://overcast.fm/+B7NDO9A68/7547">TS</a>]

02:05:50   that's what was a new argument well [<a href="https://overcast.fm/+B7NDO9A68/7550">TS</a>]

02:05:53   there Apple put out there their job [<a href="https://overcast.fm/+B7NDO9A68/7553">TS</a>]

02:05:55   creation and they often tout how many [<a href="https://overcast.fm/+B7NDO9A68/7555">TS</a>]

02:05:57   iOS developers they've empowered to this [<a href="https://overcast.fm/+B7NDO9A68/7557">TS</a>]

02:05:59   so Mac again will put up a post thing [<a href="https://overcast.fm/+B7NDO9A68/7559">TS</a>]

02:06:01   that Apple you know and he was he also [<a href="https://overcast.fm/+B7NDO9A68/7561">TS</a>]

02:06:03   mentioned consumers and developers and [<a href="https://overcast.fm/+B7NDO9A68/7563">TS</a>]

02:06:05   everything once again but the App Store [<a href="https://overcast.fm/+B7NDO9A68/7565">TS</a>]

02:06:06   was responsible for devaluating software [<a href="https://overcast.fm/+B7NDO9A68/7566">TS</a>]

02:06:09   yeah I saw that and I was nodding my [<a href="https://overcast.fm/+B7NDO9A68/7569">TS</a>]

02:06:12   head the whole time but I didn't see [<a href="https://overcast.fm/+B7NDO9A68/7572">TS</a>]

02:06:16   anything as new and I don't know I mean [<a href="https://overcast.fm/+B7NDO9A68/7576">TS</a>]

02:06:18   there is something to be said there and [<a href="https://overcast.fm/+B7NDO9A68/7578">TS</a>]

02:06:20   I sort of agree with it I don't know [<a href="https://overcast.fm/+B7NDO9A68/7580">TS</a>]

02:06:23   though that anything has actually [<a href="https://overcast.fm/+B7NDO9A68/7583">TS</a>]

02:06:24   changed in that regard so I wrote about [<a href="https://overcast.fm/+B7NDO9A68/7584">TS</a>]

02:06:27   it earlier today because I sort of I [<a href="https://overcast.fm/+B7NDO9A68/7587">TS</a>]

02:06:28   talked to a lot of our developer friends [<a href="https://overcast.fm/+B7NDO9A68/7588">TS</a>]

02:06:29   and a lot of people you know who are [<a href="https://overcast.fm/+B7NDO9A68/7589">TS</a>]

02:06:30   involved in the industry and there's [<a href="https://overcast.fm/+B7NDO9A68/7590">TS</a>]

02:06:31   sort of this consensus that and I think [<a href="https://overcast.fm/+B7NDO9A68/7591">TS</a>]

02:06:34   this is true that it sort of hit a [<a href="https://overcast.fm/+B7NDO9A68/7594">TS</a>]

02:06:36   traditional software developers hard [<a href="https://overcast.fm/+B7NDO9A68/7596">TS</a>]

02:06:38   because they thought that they were the [<a href="https://overcast.fm/+B7NDO9A68/7598">TS</a>]

02:06:39   new thing but they turn out to be [<a href="https://overcast.fm/+B7NDO9A68/7599">TS</a>]

02:06:40   tradish [<a href="https://overcast.fm/+B7NDO9A68/7600">TS</a>]

02:06:40   in every sense of the word and that's [<a href="https://overcast.fm/+B7NDO9A68/7600">TS</a>]

02:06:42   just as open to disruption as any [<a href="https://overcast.fm/+B7NDO9A68/7602">TS</a>]

02:06:43   industry and we no longer live in an age [<a href="https://overcast.fm/+B7NDO9A68/7603">TS</a>]

02:06:46   where only a few people have computers [<a href="https://overcast.fm/+B7NDO9A68/7606">TS</a>]

02:06:47   and you spend $500 for WordStar and [<a href="https://overcast.fm/+B7NDO9A68/7607">TS</a>]

02:06:49   there's a box of software on the shelf [<a href="https://overcast.fm/+B7NDO9A68/7609">TS</a>]

02:06:51   and all of those things are true we now [<a href="https://overcast.fm/+B7NDO9A68/7611">TS</a>]

02:06:53   have almost everyone has access to [<a href="https://overcast.fm/+B7NDO9A68/7613">TS</a>]

02:06:54   ubiquitously connected computing devices [<a href="https://overcast.fm/+B7NDO9A68/7614">TS</a>]

02:06:57   thanks to the smart phone and what we [<a href="https://overcast.fm/+B7NDO9A68/7617">TS</a>]

02:07:00   perceive of as apps is incredibly [<a href="https://overcast.fm/+B7NDO9A68/7620">TS</a>]

02:07:01   different there's millions of apps and [<a href="https://overcast.fm/+B7NDO9A68/7621">TS</a>]

02:07:03   no one's going to spend 30 to 40 dollars [<a href="https://overcast.fm/+B7NDO9A68/7623">TS</a>]

02:07:05   for a thousand apps a years just it's [<a href="https://overcast.fm/+B7NDO9A68/7625">TS</a>]

02:07:07   not possible and the same token no one's [<a href="https://overcast.fm/+B7NDO9A68/7627">TS</a>]

02:07:09   going to spend 500 on Worst are now that [<a href="https://overcast.fm/+B7NDO9A68/7629">TS</a>]

02:07:11   Google Docs is in every browser so the [<a href="https://overcast.fm/+B7NDO9A68/7631">TS</a>]

02:07:13   entire industry is turned upside down [<a href="https://overcast.fm/+B7NDO9A68/7633">TS</a>]

02:07:14   and I think the App Store may have [<a href="https://overcast.fm/+B7NDO9A68/7634">TS</a>]

02:07:16   hastened that but I think it's it's more [<a href="https://overcast.fm/+B7NDO9A68/7636">TS</a>]

02:07:18   a reflection of where the industry went [<a href="https://overcast.fm/+B7NDO9A68/7638">TS</a>]

02:07:20   not a not a single handed dastardly [<a href="https://overcast.fm/+B7NDO9A68/7640">TS</a>]

02:07:22   villain sort of a thing alright but you [<a href="https://overcast.fm/+B7NDO9A68/7642">TS</a>]

02:07:24   know people tens and tens and hundreds [<a href="https://overcast.fm/+B7NDO9A68/7644">TS</a>]

02:07:28   maybe thousands of people are spending [<a href="https://overcast.fm/+B7NDO9A68/7648">TS</a>]

02:07:30   10 15 dollars a week on clash plans and [<a href="https://overcast.fm/+B7NDO9A68/7650">TS</a>]

02:07:33   and candy crush candy crush yeah in game [<a href="https://overcast.fm/+B7NDO9A68/7653">TS</a>]

02:07:37   upgrades and then somebody like tap BOTS [<a href="https://overcast.fm/+B7NDO9A68/7657">TS</a>]

02:07:39   you know puts exquisite but your long [<a href="https://overcast.fm/+B7NDO9A68/7659">TS</a>]

02:07:43   exquisite work into a Twitter client and [<a href="https://overcast.fm/+B7NDO9A68/7663">TS</a>]

02:07:45   wants to charge four dollars for the [<a href="https://overcast.fm/+B7NDO9A68/7665">TS</a>]

02:07:47   upgrade from the old one and the same [<a href="https://overcast.fm/+B7NDO9A68/7667">TS</a>]

02:07:49   people are outraged so I get it it's [<a href="https://overcast.fm/+B7NDO9A68/7669">TS</a>]

02:07:52   traditional like we will pay for ego and [<a href="https://overcast.fm/+B7NDO9A68/7672">TS</a>]

02:07:53   instant gratification it's why that [<a href="https://overcast.fm/+B7NDO9A68/7673">TS</a>]

02:07:54   always white tulips were worth our [<a href="https://overcast.fm/+B7NDO9A68/7674">TS</a>]

02:07:56   fortune it made no sense but we wanted [<a href="https://overcast.fm/+B7NDO9A68/7676">TS</a>]

02:07:58   to have more tulips than our friends had [<a href="https://overcast.fm/+B7NDO9A68/7678">TS</a>]

02:07:59   right it's like that Twitter client [<a href="https://overcast.fm/+B7NDO9A68/7679">TS</a>]

02:08:01   could make but for paid Twitter client [<a href="https://overcast.fm/+B7NDO9A68/7681">TS</a>]

02:08:03   could make more money by like like [<a href="https://overcast.fm/+B7NDO9A68/7683">TS</a>]

02:08:06   locking you out of features than by just [<a href="https://overcast.fm/+B7NDO9A68/7686">TS</a>]

02:08:08   charging upfront [<a href="https://overcast.fm/+B7NDO9A68/7688">TS</a>]

02:08:09   yeah no it's absolutely true it's just I [<a href="https://overcast.fm/+B7NDO9A68/7689">TS</a>]

02:08:12   think it's a far bigger movement than an [<a href="https://overcast.fm/+B7NDO9A68/7692">TS</a>]

02:08:15   app store can account for it's just the [<a href="https://overcast.fm/+B7NDO9A68/7695">TS</a>]

02:08:17   if the guy English said this really well [<a href="https://overcast.fm/+B7NDO9A68/7697">TS</a>]

02:08:18   a couple years ago it's we've gotten to [<a href="https://overcast.fm/+B7NDO9A68/7698">TS</a>]

02:08:20   a pop culture for apps it took longer to [<a href="https://overcast.fm/+B7NDO9A68/7700">TS</a>]

02:08:22   get there than it did for other mediums [<a href="https://overcast.fm/+B7NDO9A68/7702">TS</a>]

02:08:23   but it still got there yeah I have just [<a href="https://overcast.fm/+B7NDO9A68/7703">TS</a>]

02:08:27   small thing it's just a small thing but [<a href="https://overcast.fm/+B7NDO9A68/7707">TS</a>]

02:08:29   I I and it's funny because it actually [<a href="https://overcast.fm/+B7NDO9A68/7709">TS</a>]

02:08:31   popped into my head yesterday after you [<a href="https://overcast.fm/+B7NDO9A68/7711">TS</a>]

02:08:33   agreed to be on the show but I keep a an [<a href="https://overcast.fm/+B7NDO9A68/7713">TS</a>]

02:08:37   Apple note iCloud note with the list of [<a href="https://overcast.fm/+B7NDO9A68/7717">TS</a>]

02:08:40   all the episodes of the talk show and [<a href="https://overcast.fm/+B7NDO9A68/7720">TS</a>]

02:08:42   who's been on them in the episode number [<a href="https://overcast.fm/+B7NDO9A68/7722">TS</a>]

02:08:43   just so I have it to reference and and I [<a href="https://overcast.fm/+B7NDO9A68/7723">TS</a>]

02:08:48   type like you know like this episode [<a href="https://overcast.fm/+B7NDO9A68/7728">TS</a>]

02:08:50   that we're doing right now is episode [<a href="https://overcast.fm/+B7NDO9A68/7730">TS</a>]

02:08:52   and I type tab and then I type Rene [<a href="https://overcast.fm/+B7NDO9A68/7732">TS</a>]

02:08:54   Richie and I might put in parentheses [<a href="https://overcast.fm/+B7NDO9A68/7734">TS</a>]

02:08:56   you know just like the basic topics you [<a href="https://overcast.fm/+B7NDO9A68/7736">TS</a>]

02:08:58   know of what we did yeah [<a href="https://overcast.fm/+B7NDO9A68/7738">TS</a>]

02:08:59   and then it's there and I can route back [<a href="https://overcast.fm/+B7NDO9A68/7739">TS</a>]

02:09:01   to in the past but I was doing it on my [<a href="https://overcast.fm/+B7NDO9A68/7741">TS</a>]

02:09:02   phone and I can't type a tab type of [<a href="https://overcast.fm/+B7NDO9A68/7742">TS</a>]

02:09:06   space and then I go on later on I'll [<a href="https://overcast.fm/+B7NDO9A68/7746">TS</a>]

02:09:09   open it up on my Mac and replace the [<a href="https://overcast.fm/+B7NDO9A68/7749">TS</a>]

02:09:11   space with the tab and I want to do that [<a href="https://overcast.fm/+B7NDO9A68/7751">TS</a>]

02:09:12   because I'm picky picky person but San [<a href="https://overcast.fm/+B7NDO9A68/7752">TS</a>]

02:09:18   Francisco the font that Apple notes uses [<a href="https://overcast.fm/+B7NDO9A68/7758">TS</a>]

02:09:21   now doesn't have proportionate numbers [<a href="https://overcast.fm/+B7NDO9A68/7761">TS</a>]

02:09:25   so in other words in a lot of fonts [<a href="https://overcast.fm/+B7NDO9A68/7765">TS</a>]

02:09:27   especially older digital fonts they [<a href="https://overcast.fm/+B7NDO9A68/7767">TS</a>]

02:09:29   would make even if the font itself was [<a href="https://overcast.fm/+B7NDO9A68/7769">TS</a>]

02:09:31   not a mono spaced font like courier if [<a href="https://overcast.fm/+B7NDO9A68/7771">TS</a>]

02:09:34   the numbers are so that if you type 1 1 [<a href="https://overcast.fm/+B7NDO9A68/7774">TS</a>]

02:09:37   1 and then 4 4 4 underneath that the [<a href="https://overcast.fm/+B7NDO9A68/7777">TS</a>]

02:09:40   numbers line up the number one is just [<a href="https://overcast.fm/+B7NDO9A68/7780">TS</a>]

02:09:43   as wide as the number four San Francisco [<a href="https://overcast.fm/+B7NDO9A68/7783">TS</a>]

02:09:46   isn't like that it's a non proportionate [<a href="https://overcast.fm/+B7NDO9A68/7786">TS</a>]

02:09:48   font so the ones in particular are [<a href="https://overcast.fm/+B7NDO9A68/7788">TS</a>]

02:09:50   narrower than the other numbers and so [<a href="https://overcast.fm/+B7NDO9A68/7790">TS</a>]

02:09:52   if I use this space if I type the [<a href="https://overcast.fm/+B7NDO9A68/7792">TS</a>]

02:09:54   episode number and the space and then [<a href="https://overcast.fm/+B7NDO9A68/7794">TS</a>]

02:09:56   your name then the names don't line up [<a href="https://overcast.fm/+B7NDO9A68/7796">TS</a>]

02:09:58   and that bothers me so I type a tab but [<a href="https://overcast.fm/+B7NDO9A68/7798">TS</a>]

02:10:01   I can't type the tab on my iPhone and [<a href="https://overcast.fm/+B7NDO9A68/7801">TS</a>]

02:10:03   that I that seems like a bizarre [<a href="https://overcast.fm/+B7NDO9A68/7803">TS</a>]

02:10:05   oversight in 2017 and it just hits me [<a href="https://overcast.fm/+B7NDO9A68/7805">TS</a>]

02:10:09   within if it the ongoing debate over can [<a href="https://overcast.fm/+B7NDO9A68/7809">TS</a>]

02:10:12   you you know do is there need for a Mac [<a href="https://overcast.fm/+B7NDO9A68/7812">TS</a>]

02:10:14   and you do all your work on iOS well you [<a href="https://overcast.fm/+B7NDO9A68/7814">TS</a>]

02:10:16   can't even type a tab on the iPhone no [<a href="https://overcast.fm/+B7NDO9A68/7816">TS</a>]

02:10:20   it's very true I mean there's just there [<a href="https://overcast.fm/+B7NDO9A68/7820">TS</a>]

02:10:21   doesn't seem to me like there's any [<a href="https://overcast.fm/+B7NDO9A68/7821">TS</a>]

02:10:23   reason why the ask basic ASCII [<a href="https://overcast.fm/+B7NDO9A68/7823">TS</a>]

02:10:25   characters not be available on an iPhone [<a href="https://overcast.fm/+B7NDO9A68/7825">TS</a>]

02:10:26   I mean especially not in 2017 uh I think [<a href="https://overcast.fm/+B7NDO9A68/7826">TS</a>]

02:10:29   here's my suggestion anybody Apple who's [<a href="https://overcast.fm/+B7NDO9A68/7829">TS</a>]

02:10:30   listening I would suggest it be a little [<a href="https://overcast.fm/+B7NDO9A68/7830">TS</a>]

02:10:34   popup on the space bar tap and hold on [<a href="https://overcast.fm/+B7NDO9A68/7834">TS</a>]

02:10:37   the space bar make tab you know if [<a href="https://overcast.fm/+B7NDO9A68/7837">TS</a>]

02:10:39   you're looking for a place to put it uh [<a href="https://overcast.fm/+B7NDO9A68/7839">TS</a>]

02:10:41   I bet the Mac here's the thing the Mac [<a href="https://overcast.fm/+B7NDO9A68/7841">TS</a>]

02:10:44   had a way to type all of these extended [<a href="https://overcast.fm/+B7NDO9A68/7844">TS</a>]

02:10:47   characters like in I think right in 1984 [<a href="https://overcast.fm/+B7NDO9A68/7847">TS</a>]

02:10:51   and if it wasn't it was certainly there [<a href="https://overcast.fm/+B7NDO9A68/7851">TS</a>]

02:10:52   were like 85 or 86 and they're great [<a href="https://overcast.fm/+B7NDO9A68/7852">TS</a>]

02:10:55   they're so brilliant and it's one of the [<a href="https://overcast.fm/+B7NDO9A68/7855">TS</a>]

02:10:56   ways one of the little ways that the Mac [<a href="https://overcast.fm/+B7NDO9A68/7856">TS</a>]

02:10:58   has always been so much better than [<a href="https://overcast.fm/+B7NDO9A68/7858">TS</a>]

02:11:00   Dawson windows where if you wanted to [<a href="https://overcast.fm/+B7NDO9A68/7860">TS</a>]

02:11:02   type an em-dash it not only [<a href="https://overcast.fm/+B7NDO9A68/7862">TS</a>]

02:11:06   was it pretty easy to do it but there's [<a href="https://overcast.fm/+B7NDO9A68/7866">TS</a>]

02:11:08   actually a really clever mnemonic to the [<a href="https://overcast.fm/+B7NDO9A68/7868">TS</a>]

02:11:10   shortcut it's option shift - well - is [<a href="https://overcast.fm/+B7NDO9A68/7870">TS</a>]

02:11:14   like a - and a shift makes it bigger so [<a href="https://overcast.fm/+B7NDO9A68/7874">TS</a>]

02:11:18   option - would give you like the little [<a href="https://overcast.fm/+B7NDO9A68/7878">TS</a>]

02:11:21   mini [<a href="https://overcast.fm/+B7NDO9A68/7881">TS</a>]

02:11:21   - like the N - an option shift - would [<a href="https://overcast.fm/+B7NDO9A68/7881">TS</a>]

02:11:25   give you the bigger one because shift is [<a href="https://overcast.fm/+B7NDO9A68/7885">TS</a>]

02:11:27   bigger and you get the - option eight [<a href="https://overcast.fm/+B7NDO9A68/7887">TS</a>]

02:11:31   gives you a bullet character because [<a href="https://overcast.fm/+B7NDO9A68/7891">TS</a>]

02:11:33   eight is the character with the asterisk [<a href="https://overcast.fm/+B7NDO9A68/7893">TS</a>]

02:11:35   which is sort of the ASCII bullet [<a href="https://overcast.fm/+B7NDO9A68/7895">TS</a>]

02:11:37   character option zero is the degree [<a href="https://overcast.fm/+B7NDO9A68/7897">TS</a>]

02:11:40   symbol for temperatures no is it I [<a href="https://overcast.fm/+B7NDO9A68/7900">TS</a>]

02:11:44   thought it's option shift eight is the [<a href="https://overcast.fm/+B7NDO9A68/7904">TS</a>]

02:11:47   degree not sorry the the bullet I think [<a href="https://overcast.fm/+B7NDO9A68/7907">TS</a>]

02:11:49   is option shift 8 then the higher one [<a href="https://overcast.fm/+B7NDO9A68/7909">TS</a>]

02:11:51   the degree characters yeah [<a href="https://overcast.fm/+B7NDO9A68/7911">TS</a>]

02:11:53   shift zero but it's not well considered [<a href="https://overcast.fm/+B7NDO9A68/7913">TS</a>]

02:11:55   like the eats where you would assume [<a href="https://overcast.fm/+B7NDO9A68/7915">TS</a>]

02:11:56   that the character would be right how do [<a href="https://overcast.fm/+B7NDO9A68/7916">TS</a>]

02:11:58   you type the upside-down exclamation [<a href="https://overcast.fm/+B7NDO9A68/7918">TS</a>]

02:12:00   mark you type option one because that's [<a href="https://overcast.fm/+B7NDO9A68/7920">TS</a>]

02:12:03   where the exclamation mark is so [<a href="https://overcast.fm/+B7NDO9A68/7923">TS</a>]

02:12:05   brilliant where's in Windows it was like [<a href="https://overcast.fm/+B7NDO9A68/7925">TS</a>]

02:12:07   all two one three six it gives you yes [<a href="https://overcast.fm/+B7NDO9A68/7927">TS</a>]

02:12:09   you know a pound sign or whatever like [<a href="https://overcast.fm/+B7NDO9A68/7929">TS</a>]

02:12:12   the British Pound uh crazy like no no [<a href="https://overcast.fm/+B7NDO9A68/7932">TS</a>]

02:12:15   logic to it at all it's just just some [<a href="https://overcast.fm/+B7NDO9A68/7935">TS</a>]

02:12:17   arbitrary numeric mapping the Mac had it [<a href="https://overcast.fm/+B7NDO9A68/7937">TS</a>]

02:12:21   it's brilliant it's been there forever [<a href="https://overcast.fm/+B7NDO9A68/7941">TS</a>]

02:12:22   how do you type the pi PI character you [<a href="https://overcast.fm/+B7NDO9A68/7942">TS</a>]

02:12:24   know like 3.14159 that I don't know the [<a href="https://overcast.fm/+B7NDO9A68/7944">TS</a>]

02:12:27   option PA oh yeah nice option shift P [<a href="https://overcast.fm/+B7NDO9A68/7947">TS</a>]

02:12:31   gives you a capital PI it's an option [<a href="https://overcast.fm/+B7NDO9A68/7951">TS</a>]

02:12:34   slash gives you the percentage uh yeah [<a href="https://overcast.fm/+B7NDO9A68/7954">TS</a>]

02:12:37   it's there's so many there sonam there's [<a href="https://overcast.fm/+B7NDO9A68/7957">TS</a>]

02:12:39   the end there's just so cleverly [<a href="https://overcast.fm/+B7NDO9A68/7959">TS</a>]

02:12:41   assigned and they've been like that for [<a href="https://overcast.fm/+B7NDO9A68/7961">TS</a>]

02:12:43   over thirty years and yet on iOS you [<a href="https://overcast.fm/+B7NDO9A68/7963">TS</a>]

02:12:45   can't type half of those characters at [<a href="https://overcast.fm/+B7NDO9A68/7965">TS</a>]

02:12:47   all and um you know I don't understand [<a href="https://overcast.fm/+B7NDO9A68/7967">TS</a>]

02:12:50   why that's not clear key word team [<a href="https://overcast.fm/+B7NDO9A68/7970">TS</a>]

02:12:52   friends and while they're doing that I'm [<a href="https://overcast.fm/+B7NDO9A68/7972">TS</a>]

02:12:53   going to say this completely unabashedly [<a href="https://overcast.fm/+B7NDO9A68/7973">TS</a>]

02:12:54   let me long press on the front fries to [<a href="https://overcast.fm/+B7NDO9A68/7974">TS</a>]

02:12:57   get poutine tater tots and hash browns I [<a href="https://overcast.fm/+B7NDO9A68/7977">TS</a>]

02:13:00   but I support that heartedly someone has [<a href="https://overcast.fm/+B7NDO9A68/7980">TS</a>]

02:13:04   to do it oh I just I mean I'm going down [<a href="https://overcast.fm/+B7NDO9A68/7984">TS</a>]

02:13:08   memory lane here but I know I don't have [<a href="https://overcast.fm/+B7NDO9A68/7988">TS</a>]

02:13:10   to think iight these without even [<a href="https://overcast.fm/+B7NDO9A68/7990">TS</a>]

02:13:12   thinking so I just had to double check [<a href="https://overcast.fm/+B7NDO9A68/7992">TS</a>]

02:13:14   to be sure but you can type option [<a href="https://overcast.fm/+B7NDO9A68/7994">TS</a>]

02:13:16   semicolon and you get any lips it's I [<a href="https://overcast.fm/+B7NDO9A68/7996">TS</a>]

02:13:19   guess that one sense too [<a href="https://overcast.fm/+B7NDO9A68/7999">TS</a>]

02:13:20   but anyway anyway that's my complaint I [<a href="https://overcast.fm/+B7NDO9A68/8000">TS</a>]

02:13:24   want someone that I a political my phone [<a href="https://overcast.fm/+B7NDO9A68/8004">TS</a>]

02:13:29   anything else not that comes to mind [<a href="https://overcast.fm/+B7NDO9A68/8009">TS</a>]

02:13:33   Rene I thank you for your time I hope [<a href="https://overcast.fm/+B7NDO9A68/8013">TS</a>]

02:13:35   you have a good weekend thank you so [<a href="https://overcast.fm/+B7NDO9A68/8015">TS</a>]

02:13:37   much and I'm looking forward to I'll see [<a href="https://overcast.fm/+B7NDO9A68/8017">TS</a>]

02:13:38   you month from now we'll be we'll be [<a href="https://overcast.fm/+B7NDO9A68/8018">TS</a>]

02:13:40   Palin around at the keynote yeah I can't [<a href="https://overcast.fm/+B7NDO9A68/8020">TS</a>]

02:13:43   wait should be a good year yeah [<a href="https://overcast.fm/+B7NDO9A68/8023">TS</a>]

02:13:44   so I will very nice to sign off and say [<a href="https://overcast.fm/+B7NDO9A68/8024">TS</a>]

02:13:48   I'll see you soon but I'll see you soon [<a href="https://overcast.fm/+B7NDO9A68/8028">TS</a>]

02:13:49   my thanks to our sponsors or sponsors [<a href="https://overcast.fm/+B7NDO9A68/8029">TS</a>]

02:13:50   this week where let me see if I can do a [<a href="https://overcast.fm/+B7NDO9A68/8030">TS</a>]

02:13:52   top I had we had Squarespace it's a [<a href="https://overcast.fm/+B7NDO9A68/8032">TS</a>]

02:13:55   place to go to build a website we had [<a href="https://overcast.fm/+B7NDO9A68/8035">TS</a>]

02:13:56   Casper or you go to get a mattress who [<a href="https://overcast.fm/+B7NDO9A68/8036">TS</a>]

02:14:00   is our third sponsor I forget the third [<a href="https://overcast.fm/+B7NDO9A68/8040">TS</a>]

02:14:02   sponsor third sponsor was of course it [<a href="https://overcast.fm/+B7NDO9A68/8042">TS</a>]

02:14:05   was audible that's the place with the an [<a href="https://overcast.fm/+B7NDO9A68/8045">TS</a>]

02:14:07   unmatched selection of audio all right [<a href="https://overcast.fm/+B7NDO9A68/8047">TS</a>]

02:14:10   Renee thank you [<a href="https://overcast.fm/+B7NDO9A68/8050">TS</a>]