188: ‘Apple VP Lisa Jackson’
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hey there it's me John Gruber host of
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the talk show and I'm here to do a
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little introduction for what is a very
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special episode I have an interview with
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Lisa Jackson vice president at Apple of
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Environment Policy pretty much
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everything Apple does with regard to the
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environment I think it went great I
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think it was a fascinating interview
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she's super smart super funny we talked
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for about an hour and it is interruption
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free once I get going with Lisa it's
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just going to go straight through it's
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just under an hour and how is that
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possible it's made possible because
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we've made a deal to have an exclusive
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sponsor for this episode when I tell you
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about them right now give me a minute of
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your time to tell you about circle with
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Disney Circle with Disney is a beautiful
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little device designed for families to
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manage content and time online for the
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kids and the whole family
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it lets you it's not it's it's not about
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controlling everything your kid does on
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the internet but it's about giving you
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the parent some sort of say in what they
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do online how long they spend and when
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they do it what can it do it lets
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parents filter content customizing
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what's available what's filtered by app
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platform and category you can set time
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limits for things like YouTube minecraft
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Facebook Netflix and even snapchat if
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your kids are staying up too late on the
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Internet you can set bedtime for each
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kid and their devices and they have
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something called insights which is sort
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of an analysis of what everybody in your
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family is doing online when they do it
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sort of a sort of an accounting so you
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can see just how much time your family
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is spending on it on the Internet
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what about 4G what about LTE they have a
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separate product called circle go which
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you can install on your kids smartphone
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and it gives you the same sort of
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control over their access when they're
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on the cellular network or any other
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Wi-Fi network other than your own so
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here's the deal by the circle with
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Disney it's it's a little device it
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plugs right in to your router works with
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just about any modern Wi-Fi router in
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your house could not be easier to set up
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and it could not be easier to manage
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this is not something that turns you as
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a parent into a system administrator
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setting up some kind of complicated
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network no it's meant for non-technical
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parents its total disney-style interface
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really great product you can get it at
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Amazon Best Buy Target and online you
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can get go to the website meat circle
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calm now that's not like beef it's not
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MEA T its M eet like you're meeting them
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meat circle calm use the code the talk
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show at meat circle calm and you'll get
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free shipping and $10 off your circle
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with Disney device they're proud sponsor
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of the talk show they've sponsored
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before and they are very much excited to
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be the sponsor of the show because
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Disney is very encouraged by Lisa
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Jackson's efforts at Apple around
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environmental policy and her work on
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Apple's Connect IDI program so they're
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very excited to be the sponsor of the
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show exclusive so my thanks to them and
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then here we go away with the show uh so
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we met briefly a few weeks ago when I
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was on campus for the Mac Pro thing and
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the first way first words out of your
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mouth were we talked about Drexel in
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baseball and said how can a guy from
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Philly be a Yankees fan that's true this
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too I don't understand that but alright
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you can be if you want to oppose a Mets
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fan Mets for life I are there any
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Yankees fans at Apple I get it from
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Schiller he's a Red Sox fan a Steve
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Dowling Red Sox fan and now I found out
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you're a Mets fan yeah I married into
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the mess like you can't ever be without
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them but yeah I don't know if they're
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around maybe they're just not holding
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their head up to Howie's day I'm sure
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they're all gonna come and find me after
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this airs but they're here
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there's if there are any inky stands at
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Apple you should go after Lisa Jackson
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thanks that's all I need there aren't
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any people in the world going after Lisa
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Jackson let's just add them to the list
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uh well so we won't talk baseball but so
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far so good for both the Yankees and
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Mets they're both off to a good start so
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neither of us really has neither a visit
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anything to rib the other about always
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about the bullpen right about will we'll
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see okay well well we'll keep our
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fingers crossed and hopefully I will
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talk to you later
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the wrong way we are talking because
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this episode will air right before Earth
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Day and Earth Day is big started to an
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annual celebration for Apple you guys
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have announcements that coincide with
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Earth Day every year now correct yeah
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that's right it's something we started
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back in 2014 so this year I have notes
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here but let me let me make sure I don't
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miss anything by the time this episode
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airs your 2017 environmental
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responsibility report will be out and
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you have a big and big announcement
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there which is that you guys are setting
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a new goal which is a closed-loop supply
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chain can you tell me what that means
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well it sounds so technical you know it
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what we've said is that for four years
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now we said that one of our three
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priorities is to really recognize the
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fact that the resources that we use to
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make our products are finite
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just by definition and the world has
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been looking for a while for a while at
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this idea of trying to close the loop on
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supply chains so if you think about most
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supply chains and ours is very complex
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I'm going to oversimplify you you mind
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something out of the earth you source it
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usually it comes from the earth somehow
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it's a finite resource and then you
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manufacture you produce it obviously
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there are many many people involved in
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the manufacture of our products people
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use them they buy them they use them
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that's great hopefully they use them for
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a very long time they get all their
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software upgrades everything's wonderful
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but at some point you have to discard it
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and Apple spent a lot of time and effort
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over the years for many years on the
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recycling end you know being able to try
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to bring used electronics in and recycle
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them but the frustrating part of that
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has been you know that's still a line
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when it's time to make more products
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many of our suppliers still go back to
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the mines if you will go back to the
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earth so one of the things we've set our
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sights on and I have to start by saying
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this is a very long-term goal and it's
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it's not like us to announce goals way
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out into the future but it's sort of a
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North Star for us is to start to close
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that loop to say can we use
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recycled material maybe our recycled
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material but recycled material in
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general to be more of the feedstocks for
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our suppliers for the components that
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make up of our products so if you think
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about that for a second it you know it
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requires all of us working together it's
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kind of a systems problem everything
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from design to engineering to
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manufacturing to procurement all those
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relationships with suppliers but it's
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really something kind of cool for us
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we've sort of worked with a lot of the
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folks who do the work here and I think
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all of us think it's just a fun and
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really important time to focus on
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resources
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what are you said you have there's three
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priorities three main priorities at
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Apple in this in this regard what are
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those three priorities so they haven't
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changed and I don't think they will the
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first is to address climate change and I
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say it really broadly that way because
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it's not to zero out our carbon
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footprint or to become carbon neutral
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but really to look at climate change as
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a problem that the world is facing
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really the largest environmental and
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environmental health problem and
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economic problem in many places we know
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we now see it's another big systems
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problem and so to address it obviously
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the way to address it is energy
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efficiency more renewable energy cleaner
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energy on the grid moving to a
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low-carbon world and so we take really
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seriously our responsibility to first
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start at home Apple is 100% renewable
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powered in 24 countries including our
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own I'm sorry is 96 percent really
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powered I'm about to get in trouble here
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in 24 countries we're 100% so in the
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u.s. were 100% in 23 other countries but
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when you average it out around the world
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we're at 96 percent and that includes
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our data centers those are at 100
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percent so all of our data centers every
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time you send a message or send a
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FaceTime video you're using a data
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center that's not contributing to
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climate change and it includes our
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offices our new office Apple Park course
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being one of those but so 96% we're
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really proud of so
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climate changes is number one we talked
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a little bit about resources number two
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and our third one kind of goes back to
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something that's been in our history for
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a long time and that's to use greener
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materials to remove toxic materials
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usually well ahead of the game
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Apple removed halogenated compounds from
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our products years ago and so we wanted
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to sort of honor this history that Apple
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has had a pioneering the use of greener
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safer better materials and then keep
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that as one of our priorities because
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there's a lot of people who are very
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proud of the work they do to accomplish
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for example PVC pop PVC free power cords
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yes and that's become a you can bank on
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it a hallmark of every product
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introduction introduction event is at
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some point there's going to be that
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green checklist and it's not something
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that gets rushed through it is late
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let's pause for a second we want to tell
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you how awesome this product is but we
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want to pause right now and just say
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look at this it's PVC free this free
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that free that's become a you can bank
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on it for every product and yeah I'm
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almost hoping it gets to the point where
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everyone says it along with us and you
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know because Phil Schiller is usually
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the one who does it
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the secretary explaining things I call
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him but you know he's usually takes the
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time to really explain you know the
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products and all they do and it makes me
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really proud that he always insists that
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one of the things he wants to explain is
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the time that it takes I mean they are
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the materials that aren't in there and I
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think it's partially because he realizes
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how much deep in innovation and
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engineering it takes to make those
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decisions to take those materials out
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and a lot of times with pollution it's
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you know you're talking about the stuff
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that didn't happen so that can be a hard
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thing for most people to appreciate or
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understand but it's always really cool
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that Apple takes the time to do that and
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and part of what makes it difficult for
[TS]
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Apple in particular is that Apple has
[TS]
00:11:02
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high standards it's what the company is
[TS]
00:11:04
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known for in consumers minds part of the
[TS]
00:11:06
◼
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brand is that their stuff is very nice
[TS]
00:11:08
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it is nice in terms of it just looks
[TS]
00:11:12
◼
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nice it feels nice and sometimes I think
[TS]
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in the past some of the reason that some
[TS]
00:11:17
◼
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of these substances and materials that
[TS]
00:11:20
◼
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we use that are not environmentally
[TS]
00:11:22
◼
►
friendly we use it was because such and
[TS]
00:11:26
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such thing makes the glass shinier or
[TS]
00:11:28
◼
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something like that and so it's for
[TS]
00:11:30
◼
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Apple it's not we can't just get rid of
[TS]
00:11:32
◼
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it's like you can't just get rid of it
[TS]
00:11:34
◼
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you have to get rid of it and still keep
[TS]
00:11:36
◼
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the standards for the devices and the
[TS]
00:11:38
◼
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quality of the materials as high as
[TS]
00:11:40
◼
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possible
[TS]
00:11:41
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and I think that's true I mean I wasn't
[TS]
00:11:45
◼
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in the labs when work was being done I
[TS]
00:11:47
◼
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think there's also an element of sort of
[TS]
00:11:49
◼
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that's the way it's always been done so
[TS]
00:11:52
◼
►
powerchords is a great example you know
[TS]
00:11:55
◼
►
do you need polyvinyl chloride in the
[TS]
00:11:58
◼
►
power cord in order to make it strong
[TS]
00:11:59
◼
►
enough and safe enough well pretty much
[TS]
00:12:02
◼
►
around the world Apple is work to get
[TS]
00:12:04
◼
►
certified power cords that don't have
[TS]
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◼
►
them they do feel different they are
[TS]
00:12:08
◼
►
softer but there's a really important
[TS]
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◼
►
reason why which is that those materials
[TS]
00:12:12
◼
►
are never introduced anywhere in the
[TS]
00:12:15
◼
►
supply which is really sort of a
[TS]
00:12:17
◼
►
prevention of pollution for our workers
[TS]
00:12:20
◼
►
and for the communities where
[TS]
00:12:21
◼
►
manufacturing happens I think I think
[TS]
00:12:25
◼
►
it's also a bit of a nod to the folks in
[TS]
00:12:27
◼
►
the environmental testing and
[TS]
00:12:29
◼
►
technologies group you know we have an
[TS]
00:12:31
◼
►
environmental testing lab here and it's
[TS]
00:12:34
◼
►
grown over the years I was actually
[TS]
00:12:37
◼
►
there yesterday day before can you
[TS]
00:12:40
◼
►
remember the week is going by fast but
[TS]
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◼
►
you know we also have to test the parts
[TS]
00:12:45
◼
►
that we get and one of the things we've
[TS]
00:12:47
◼
►
been doing is testing so far I think
[TS]
00:12:49
◼
►
it's over 20,000 individual parts
[TS]
00:12:51
◼
►
because a lot of things end up in a part
[TS]
00:12:53
◼
►
we might specify how we want the part to
[TS]
00:12:56
◼
►
behave on what we want in it but a lot
[TS]
00:12:58
◼
►
of times there is material that are in
[TS]
00:13:00
◼
►
there that maybe maybe you don't need or
[TS]
00:13:02
◼
►
maybe you don't realize or maybe we want
[TS]
00:13:04
◼
►
to make sure is substitute it out and so
[TS]
00:13:07
◼
►
we're also spending a lot of time it's
[TS]
00:13:08
◼
►
almost like our own little DNA project
[TS]
00:13:11
◼
►
you know learning and understanding into
[TS]
00:13:13
◼
►
we what are in the parts that we get
[TS]
00:13:16
◼
►
from our suppliers one of the things I
[TS]
00:13:19
◼
►
don't want to skip around too much but
[TS]
00:13:21
◼
►
okay I tend to do that how hard I do I
[TS]
00:13:25
◼
►
do too but a lot of this stuff is
[TS]
00:13:27
◼
►
interrelated it's it's like all of a
[TS]
00:13:29
◼
►
sudden we're talking about the the
[TS]
00:13:33
◼
►
materials that are used in these devices
[TS]
00:13:35
◼
►
and it leads you immediately to talking
[TS]
00:13:37
◼
►
about aspects of the supply chain but
[TS]
00:13:40
◼
►
there's a part of the news this week is
[TS]
00:13:43
◼
►
a series of four short videos animated
[TS]
00:13:45
◼
►
videos by James Blagdon and I got a
[TS]
00:13:49
◼
►
sneak look at them ahead of this so I
[TS]
00:13:51
◼
►
can see it but by the time the show airs
[TS]
00:13:52
◼
►
they'll be out and they're really kind
[TS]
00:13:55
◼
►
of interesting but but they cover
[TS]
00:13:57
◼
►
different different aspects of it and
[TS]
00:13:59
◼
►
one of them covers the the the goal of
[TS]
00:14:05
◼
►
having no it correct me if I'm wrong but
[TS]
00:14:08
◼
►
the goal is to have no waste going to
[TS]
00:14:10
◼
►
landfills from the supply chain yeah
[TS]
00:14:13
◼
►
right now the video covers our final
[TS]
00:14:16
◼
►
assembly facilities so those that's why
[TS]
00:14:20
◼
►
you'll see in the video and emphasis on
[TS]
00:14:22
◼
►
sort of material coming in which is you
[TS]
00:14:25
◼
►
know what happens at those facilities a
[TS]
00:14:26
◼
►
lot of material and parts come in and
[TS]
00:14:28
◼
►
then they're assembled and a product
[TS]
00:14:30
◼
►
goes out the door but yeah so the
[TS]
00:14:32
◼
►
emphasis on is on this idea and it's not
[TS]
00:14:35
◼
►
a new idea
[TS]
00:14:35
◼
►
but I think Apple is really embracing it
[TS]
00:14:38
◼
►
we have facilities now all of our final
[TS]
00:14:41
◼
►
assembly facilities in you know we have
[TS]
00:14:45
◼
►
a facility in Cork we have facilities in
[TS]
00:14:47
◼
►
China we have Cellini in Brazil and our
[TS]
00:14:51
◼
►
facility here in California are now
[TS]
00:14:53
◼
►
certified by ul as zero waste and it was
[TS]
00:14:58
◼
►
you know this classic environment versus
[TS]
00:15:02
◼
►
you know economy argument that's so
[TS]
00:15:06
◼
►
false and it was so evident because the
[TS]
00:15:08
◼
►
reason this started was looking at a
[TS]
00:15:10
◼
►
problem and thinking oh we just got all
[TS]
00:15:12
◼
►
this material and it's waste and
[TS]
00:15:14
◼
►
thinking oh the answer is recycling but
[TS]
00:15:16
◼
►
really the answer is to think smart
[TS]
00:15:18
◼
►
about why are so many things coming in
[TS]
00:15:21
◼
►
but leaving empty and can they go back
[TS]
00:15:23
◼
►
can you take a pallet or can you take a
[TS]
00:15:25
◼
►
tray that can
[TS]
00:15:27
◼
►
pain's material and send it back so it
[TS]
00:15:29
◼
►
can be used over and over again and that
[TS]
00:15:31
◼
►
saves money so people really embraced it
[TS]
00:15:34
◼
►
it's not always easy to see that path
[TS]
00:15:37
◼
►
towards saving money but everybody feels
[TS]
00:15:40
◼
►
really good about the idea of not having
[TS]
00:15:44
◼
►
to send waste to a landfill in order to
[TS]
00:15:46
◼
►
produce our products in other words it's
[TS]
00:15:49
◼
►
sort of in the common sense of the word
[TS]
00:15:52
◼
►
it's kind of like a simpler form of
[TS]
00:15:54
◼
►
recycling where instead of having you
[TS]
00:15:57
◼
►
know and again you think about the
[TS]
00:15:59
◼
►
magnitude of it in some times it it just
[TS]
00:16:02
◼
►
it boggles the mind where they're
[TS]
00:16:03
◼
►
talking about a assembly facility that
[TS]
00:16:06
◼
►
is turning out 150,000 iPhones a day
[TS]
00:16:09
◼
►
which is crazy and you just think well
[TS]
00:16:11
◼
►
every single one of those iPhones has a
[TS]
00:16:13
◼
►
touch ID sensor and it comes in in a
[TS]
00:16:16
◼
►
tray mm-hm
[TS]
00:16:17
◼
►
and if you can just have those trays
[TS]
00:16:19
◼
►
that were used to deliver the touch ID
[TS]
00:16:22
◼
►
sensors in the morning go back out and
[TS]
00:16:25
◼
►
the same tray is being used to deliver
[TS]
00:16:27
◼
►
the touch ID sensor in the afternoon
[TS]
00:16:29
◼
►
that's it's sort of like recycling
[TS]
00:16:32
◼
►
without actually having to go through
[TS]
00:16:33
◼
►
all the process of actually remoulding
[TS]
00:16:37
◼
►
the material and and turning it into a
[TS]
00:16:39
◼
►
new tray why turn it why turn a tray
[TS]
00:16:42
◼
►
that was used once into it another tray
[TS]
00:16:44
◼
►
when you could just reuse the tray yeah
[TS]
00:16:45
◼
►
exactly I mean it's that old adage of
[TS]
00:16:48
◼
►
reduce reuse and recycle is part of it
[TS]
00:16:51
◼
►
but it shouldn't be the first place we
[TS]
00:16:54
◼
►
go and I kind of like the way you're
[TS]
00:16:56
◼
►
you're explaining because part of our
[TS]
00:16:58
◼
►
thought of these videos was you know not
[TS]
00:17:00
◼
►
everyone at home has a final assembly
[TS]
00:17:03
◼
►
facility but they do have the
[TS]
00:17:06
◼
►
opportunity to think the same way about
[TS]
00:17:08
◼
►
the ways that they might produce and we
[TS]
00:17:12
◼
►
really wanted to connect our customers
[TS]
00:17:14
◼
►
first to what we do but also maybe to
[TS]
00:17:18
◼
►
spark in them the thoughts of hey that's
[TS]
00:17:20
◼
►
a really interesting way of thinking
[TS]
00:17:21
◼
►
about you know life in general and maybe
[TS]
00:17:25
◼
►
it applies a little me maybe maybe they
[TS]
00:17:27
◼
►
won't make that connection but really
[TS]
00:17:29
◼
►
just want to make it simple maybe
[TS]
00:17:31
◼
►
thought-provoking
[TS]
00:17:32
◼
►
and to reach people where they are but
[TS]
00:17:35
◼
►
but also it gave us a chance the video
[TS]
00:17:37
◼
►
you're talking about gave John a chance
[TS]
00:17:39
◼
►
to tell his
[TS]
00:17:40
◼
►
and there are just so many cool stories
[TS]
00:17:42
◼
►
at Apple of people who don't have to but
[TS]
00:17:45
◼
►
want to do the right thing and figure
[TS]
00:17:47
◼
►
out through maybe a little bit of trial
[TS]
00:17:50
◼
►
and error John has a little bit of a
[TS]
00:17:52
◼
►
trial and error moment in that short
[TS]
00:17:54
◼
►
video but you know they figure out what
[TS]
00:17:56
◼
►
to do and then the beauty of Apple of
[TS]
00:17:59
◼
►
course is once we figure out what to do
[TS]
00:18:01
◼
►
we learn how to do it at scale pretty
[TS]
00:18:03
◼
►
quickly yeah I've noticed it like my my
[TS]
00:18:06
◼
►
son is in seventh grade and I it's not
[TS]
00:18:09
◼
►
like a rule it's not like they're told
[TS]
00:18:11
◼
►
everybody has to come in with it but as
[TS]
00:18:12
◼
►
far as I can tell every kid comes into
[TS]
00:18:15
◼
►
school every day
[TS]
00:18:16
◼
►
with a like a thermos or you know
[TS]
00:18:19
◼
►
aluminum water bottle and so for
[TS]
00:18:21
◼
►
drinking water nobody brick brings in
[TS]
00:18:24
◼
►
you know like the retail bottles of
[TS]
00:18:26
◼
►
water every every kid comes in with with
[TS]
00:18:28
◼
►
a little thermos that they just fill
[TS]
00:18:30
◼
►
with cold water at the beginning of the
[TS]
00:18:31
◼
►
day yeah and they don't see it right I'm
[TS]
00:18:34
◼
►
guessing your son doesn't see it as a
[TS]
00:18:36
◼
►
pain or anything weird he actually just
[TS]
00:18:39
◼
►
thinks of it is the way to drink water
[TS]
00:18:41
◼
►
yeah I know my son is considerably older
[TS]
00:18:44
◼
►
than yours
[TS]
00:18:45
◼
►
but uh you know he I was talking to him
[TS]
00:18:47
◼
►
yesterday and he I said you know what'd
[TS]
00:18:49
◼
►
you have for lunch I didn't eat I said
[TS]
00:18:51
◼
►
oh you know so then as a mom I'm upset
[TS]
00:18:53
◼
►
but then he I'm like would you do he's
[TS]
00:18:55
◼
►
like I drank water all day I was like
[TS]
00:18:56
◼
►
how you do that he said I brought a
[TS]
00:18:57
◼
►
water bottle from home you know just
[TS]
00:19:00
◼
►
like leave me alone but they don't you
[TS]
00:19:01
◼
►
know it's not a big deal and it's not
[TS]
00:19:03
◼
►
seen as um like like you don't need to
[TS]
00:19:06
◼
►
buy this you know all the waters it's
[TS]
00:19:09
◼
►
right there it's for us it's actually
[TS]
00:19:10
◼
►
one of the blessings we have in this
[TS]
00:19:12
◼
►
country is a mostly secure supply of
[TS]
00:19:16
◼
►
clean drinking water yeah but it's it
[TS]
00:19:17
◼
►
that's exactly it though it just seems
[TS]
00:19:19
◼
►
it just comes naturally to to kids today
[TS]
00:19:21
◼
►
it doesn't that it doesn't seem like
[TS]
00:19:23
◼
►
they they don't even see it as like oh
[TS]
00:19:25
◼
►
I'm doing my good deed for the
[TS]
00:19:26
◼
►
environment it's just this just makes
[TS]
00:19:28
◼
►
sense absolutely and I sometimes wonder
[TS]
00:19:31
◼
►
like what things
[TS]
00:19:32
◼
►
what other things will be that way I
[TS]
00:19:33
◼
►
know climate change will be that way um
[TS]
00:19:36
◼
►
so but you know you just you wonder what
[TS]
00:19:39
◼
►
other things will sort of be baked in
[TS]
00:19:41
◼
►
with an ethic that's a lot more
[TS]
00:19:43
◼
►
thoughtful about the planet and sort of
[TS]
00:19:45
◼
►
your role in the planet um one of the
[TS]
00:19:49
◼
►
other videos again skipping around a
[TS]
00:19:52
◼
►
little bit but it's all in your purview
[TS]
00:19:55
◼
►
one of them focused on the new Apple
[TS]
00:20:00
◼
►
Park and how the the building is that I
[TS]
00:20:06
◼
►
don't think it's a stretch to say that
[TS]
00:20:08
◼
►
it's an innovative design to cooling
[TS]
00:20:11
◼
►
that it's a combination of cold water
[TS]
00:20:14
◼
►
running through pipes and a sort of a
[TS]
00:20:18
◼
►
breathable let the wind blow through the
[TS]
00:20:20
◼
►
building to to circulate can you tell me
[TS]
00:20:24
◼
►
more about that yeah you know I so these
[TS]
00:20:27
◼
►
will be out and hopefully everybody will
[TS]
00:20:29
◼
►
seen them but if you haven't seen the
[TS]
00:20:30
◼
►
building with Dan Whisenhunt who's done
[TS]
00:20:34
◼
►
a lot of the work overseeing the
[TS]
00:20:37
◼
►
construction and of Apple Park Dan talks
[TS]
00:20:41
◼
►
about you know the the way the building
[TS]
00:20:44
◼
►
was designed by Foster and partners to
[TS]
00:20:46
◼
►
be a breathing building and he does a
[TS]
00:20:49
◼
►
lovely job and Blagdon does a great job
[TS]
00:20:51
◼
►
of sort of illustrating the idea of
[TS]
00:20:53
◼
►
here's a typical building and here's how
[TS]
00:20:56
◼
►
this one works now you know we have kind
[TS]
00:20:58
◼
►
of a we have an advantage first off
[TS]
00:21:01
◼
►
we're in you know Silicon Valley in
[TS]
00:21:04
◼
►
Cupertino and the climate here is is
[TS]
00:21:08
◼
►
mild although it can get pretty warm in
[TS]
00:21:10
◼
►
the summer it's not New Orleans hot like
[TS]
00:21:12
◼
►
what I'm used to born with is hot you
[TS]
00:21:15
◼
►
get warm but 75% oh I was gonna mention
[TS]
00:21:18
◼
►
Philadelphia humidity but you could you
[TS]
00:21:19
◼
►
you trumped me with you know you're
[TS]
00:21:22
◼
►
almost the same it's the same as DC
[TS]
00:21:24
◼
►
people spell New Orleans is so hot
[TS]
00:21:26
◼
►
normally no it's not hot in the summer
[TS]
00:21:28
◼
►
when it's humid there's just nothing
[TS]
00:21:30
◼
►
like it but you know 75% of the time at
[TS]
00:21:33
◼
►
Apple Park we're estimating that there
[TS]
00:21:37
◼
►
won't be a need for additional
[TS]
00:21:38
◼
►
air-conditioning and you're right the
[TS]
00:21:40
◼
►
building sorter is designed to have this
[TS]
00:21:42
◼
►
flow of air it would be sort of
[TS]
00:21:45
◼
►
convection into the building hunt
[TS]
00:21:47
◼
►
through these louvers and then pass
[TS]
00:21:49
◼
►
concrete that has cool water circulating
[TS]
00:21:52
◼
►
in it and that should be enough and it
[TS]
00:21:55
◼
►
is also designed to have a lot of air do
[TS]
00:21:57
◼
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that and so you know there's lots of
[TS]
00:22:00
◼
►
studies that show that sort of outside
[TS]
00:22:02
◼
►
air Sun soda is actually the environment
[TS]
00:22:06
◼
►
we humans were meant to be in not the
[TS]
00:22:08
◼
►
artificially conditioned environment and
[TS]
00:22:12
◼
►
the building is on track to be certified
[TS]
00:22:15
◼
►
by the US Green Building Council as LEED
[TS]
00:22:17
◼
►
Platinum that's their highest
[TS]
00:22:20
◼
►
certification for environment and energy
[TS]
00:22:23
◼
►
efficiency and smartness and so we're
[TS]
00:22:25
◼
►
really proud of that because it includes
[TS]
00:22:27
◼
►
the Rd facilities it's really a rd park
[TS]
00:22:30
◼
►
as much as it's an office building so
[TS]
00:22:33
◼
►
it's going to be exciting I'm thrilled
[TS]
00:22:36
◼
►
for the day we actually move in although
[TS]
00:22:38
◼
►
I know it's going to be a little bit of
[TS]
00:22:40
◼
►
madness let's be awful fun moving is
[TS]
00:22:43
◼
►
always madness moving to the world's
[TS]
00:22:45
◼
►
largest corporation it the Crosstown is
[TS]
00:22:48
◼
►
really I don't know what could go wrong
[TS]
00:22:51
◼
►
really um all right here's a question
[TS]
00:22:55
◼
►
that I have and I I would like explain
[TS]
00:23:00
◼
►
it to me like I'm an idiot what it mean
[TS]
00:23:03
◼
►
what renewable energy means in the sense
[TS]
00:23:06
◼
►
of 96% of your operations are running on
[TS]
00:23:10
◼
►
renewable energy and in 24 countries a
[TS]
00:23:13
◼
►
hundred percent explain to me what that
[TS]
00:23:15
◼
►
means and why it why I should care so
[TS]
00:23:18
◼
►
you know we we set a goal to run on 100%
[TS]
00:23:22
◼
►
renewable for all of our operations and
[TS]
00:23:24
◼
►
I just want to say notably we set a goal
[TS]
00:23:27
◼
►
from the beginning to run data centers
[TS]
00:23:28
◼
►
on renewable energy you should care
[TS]
00:23:32
◼
►
because climate change is real is
[TS]
00:23:33
◼
►
happening and any responsible company
[TS]
00:23:36
◼
►
ought to be thinking about its role in
[TS]
00:23:40
◼
►
solving that problem it's just that
[TS]
00:23:42
◼
►
simple to me I mean you know Tim talks a
[TS]
00:23:44
◼
►
lot about companies are made of people
[TS]
00:23:46
◼
►
and companies have values and they
[TS]
00:23:48
◼
►
should stand for things and this company
[TS]
00:23:50
◼
►
has said very clearly that one of the
[TS]
00:23:52
◼
►
things we stand for is taking care of
[TS]
00:23:54
◼
►
our environment I don't think that's you
[TS]
00:23:58
◼
►
know in any way partisan either I think
[TS]
00:24:00
◼
►
most people would say less pollution is
[TS]
00:24:02
◼
►
good you know more pollution is bad but
[TS]
00:24:06
◼
►
also the idea that having the planet and
[TS]
00:24:08
◼
►
having the resources of the planet
[TS]
00:24:10
◼
►
around for future generations is really
[TS]
00:24:13
◼
►
important and then you're a parent but I
[TS]
00:24:15
◼
►
think many of us think about our
[TS]
00:24:18
◼
►
obligation to future generations not to
[TS]
00:24:20
◼
►
leave a place that's you know
[TS]
00:24:22
◼
►
heading to the point where the only
[TS]
00:24:24
◼
►
option is to you know recolonize or
[TS]
00:24:26
◼
►
colonize another planet just doesn't
[TS]
00:24:28
◼
►
seem like the parental thing to do and
[TS]
00:24:33
◼
►
so there's there's all kinds of reasons
[TS]
00:24:34
◼
►
and I could get I can wax all day about
[TS]
00:24:38
◼
►
climate change but what we said is look
[TS]
00:24:40
◼
►
ideally you know we are not a power
[TS]
00:24:41
◼
►
company we are not a utility if the
[TS]
00:24:44
◼
►
world was where we want it to be today
[TS]
00:24:46
◼
►
there'd be a utility saying hey what
[TS]
00:24:49
◼
►
kind of poverty you want to buy ok sure
[TS]
00:24:50
◼
►
here I'll sell it to you that would be
[TS]
00:24:52
◼
►
awesome we don't have that choice
[TS]
00:24:54
◼
►
everywhere so Apple has the ability to
[TS]
00:24:56
◼
►
do a little bit more so in general we
[TS]
00:24:59
◼
►
know how much energy we use in a
[TS]
00:25:01
◼
►
particular country in a particular
[TS]
00:25:03
◼
►
region and our goal is to put that much
[TS]
00:25:06
◼
►
or more clean energy onto the grid where
[TS]
00:25:10
◼
►
we use it so a couple of things the
[TS]
00:25:13
◼
►
ideas has to be new clean energy so we
[TS]
00:25:15
◼
►
don't want to just come in and buy all
[TS]
00:25:17
◼
►
the available clean energy because then
[TS]
00:25:19
◼
►
there's nothing left for somebody else
[TS]
00:25:20
◼
►
to buy that doesn't seem very fair and
[TS]
00:25:23
◼
►
wherever possible to displace dirtier
[TS]
00:25:26
◼
►
and energy so because we're there
[TS]
00:25:29
◼
►
there's this new clean energy and maybe
[TS]
00:25:31
◼
►
it means you don't need as much of the
[TS]
00:25:34
◼
►
more polluting forms of energy and then
[TS]
00:25:37
◼
►
we try to be very fastidious about about
[TS]
00:25:41
◼
►
quantifying that so we drew up at the
[TS]
00:25:43
◼
►
end of every year so you know when
[TS]
00:25:46
◼
►
people ask me well that means you're not
[TS]
00:25:48
◼
►
always using the exact clean energy
[TS]
00:25:51
◼
►
electron that you generate because we
[TS]
00:25:53
◼
►
have solar powers on top of Apple Park
[TS]
00:25:55
◼
►
we have I mean solar farm at our data
[TS]
00:25:58
◼
►
centers we have wind power that we
[TS]
00:26:01
◼
►
purchase here in California we even have
[TS]
00:26:03
◼
►
like micro hydro projects in in Oregon
[TS]
00:26:07
◼
►
we don't always have that connection it
[TS]
00:26:09
◼
►
has to go through the grid and the grid
[TS]
00:26:10
◼
►
plays an important role but it's like an
[TS]
00:26:13
◼
►
ATM we make sure we're putting enough
[TS]
00:26:15
◼
►
clean energy new clean energy in to
[TS]
00:26:18
◼
►
cover what we have to take out and
[TS]
00:26:20
◼
►
although that's not the absolute optimum
[TS]
00:26:22
◼
►
to us it feels like if every company did
[TS]
00:26:24
◼
►
that we'd have a lot more clean energy
[TS]
00:26:26
◼
►
on the grid and demand it on the grid
[TS]
00:26:29
◼
►
and that would displace brown power I
[TS]
00:26:34
◼
►
is it a source of frustration for you
[TS]
00:26:36
◼
►
Edie either either in your current role
[TS]
00:26:42
◼
►
specifically at one company Apple or
[TS]
00:26:45
◼
►
looking even broader at your career and
[TS]
00:26:49
◼
►
previously for anybody who doesn't know
[TS]
00:26:51
◼
►
from first four years of the Obama
[TS]
00:26:52
◼
►
administration you were that the head of
[TS]
00:26:55
◼
►
the EPA is it a source of frustration
[TS]
00:26:58
◼
►
for you that more companies don't seem
[TS]
00:27:01
◼
►
to have a as high a priority on using
[TS]
00:27:05
◼
►
renewable energy you know I think
[TS]
00:27:08
◼
►
companies are are moving in that
[TS]
00:27:11
◼
►
direction
[TS]
00:27:11
◼
►
you know what what we always knew at EPA
[TS]
00:27:14
◼
►
was really clear to me here is you know
[TS]
00:27:16
◼
►
a business needs certainty and has to
[TS]
00:27:19
◼
►
make decisions based on where policy is
[TS]
00:27:23
◼
►
going where it thinks the world is going
[TS]
00:27:26
◼
►
and it has been really clear to most big
[TS]
00:27:29
◼
►
you know multinational companies I think
[TS]
00:27:31
◼
►
for some time that we're going to be
[TS]
00:27:34
◼
►
living in a carbon-constrained future
[TS]
00:27:36
◼
►
and it's not clear how it's going to be
[TS]
00:27:38
◼
►
constrained I mean there's the Paris
[TS]
00:27:40
◼
►
climate Accords there are all kinds of
[TS]
00:27:42
◼
►
policy discussions going on around the
[TS]
00:27:44
◼
►
world about how to get to lower carbon
[TS]
00:27:46
◼
►
and some countries are in the middle of
[TS]
00:27:49
◼
►
that transformation in a very big way so
[TS]
00:27:52
◼
►
I think a lot of companies over the last
[TS]
00:27:54
◼
►
eight to ten years had to decide what to
[TS]
00:27:57
◼
►
do and have made the decision to
[TS]
00:28:00
◼
►
incorporate energy efficiency of course
[TS]
00:28:02
◼
►
because that's cheaper and cleaner but
[TS]
00:28:06
◼
►
also renewable energy and that's true in
[TS]
00:28:09
◼
►
states like Texas certainly in states
[TS]
00:28:11
◼
►
like California but you know we have a
[TS]
00:28:13
◼
►
big data center in Nevada it's true
[TS]
00:28:16
◼
►
there we have a big data center in North
[TS]
00:28:18
◼
►
Carolina which is on its third solar
[TS]
00:28:22
◼
►
farm now so you know I I don't when I
[TS]
00:28:27
◼
►
left EPA the one thing I thought was
[TS]
00:28:29
◼
►
because I'm an engineer a chemical
[TS]
00:28:30
◼
►
engineer by training actually a lot
[TS]
00:28:33
◼
►
around all these computer science and
[TS]
00:28:35
◼
►
electrical engineers so go figure but
[TS]
00:28:38
◼
►
you know I wanted to go back to my roots
[TS]
00:28:40
◼
►
and sort of say I believe I've always
[TS]
00:28:43
◼
►
believed that business has not just
[TS]
00:28:46
◼
►
Rolle but a responsibility part of the
[TS]
00:28:49
◼
►
reason I became an engineer or an
[TS]
00:28:52
◼
►
environmental sort of engineer is that I
[TS]
00:28:54
◼
►
remember being in school and thinking as
[TS]
00:28:56
◼
►
a chemical engineer we make all this
[TS]
00:28:57
◼
►
come this hazardous waste chemical
[TS]
00:29:00
◼
►
engineers should be responsible as a
[TS]
00:29:01
◼
►
profession for stopping this problem and
[TS]
00:29:05
◼
►
so I think that's sort of how we think
[TS]
00:29:07
◼
►
of it here and I think more companies
[TS]
00:29:09
◼
►
are seeing it that way it is it is a
[TS]
00:29:11
◼
►
little depressing that there's some old
[TS]
00:29:13
◼
►
thinking out there still which is you
[TS]
00:29:15
◼
►
can either have economic growth or you
[TS]
00:29:17
◼
►
can have a clean environment but that's
[TS]
00:29:19
◼
►
that's old-fashioned thinking and we
[TS]
00:29:22
◼
►
really need people to sort of look look
[TS]
00:29:24
◼
►
beyond that and really think about the
[TS]
00:29:26
◼
►
problem and innovate around it
[TS]
00:29:28
◼
►
that's something again I'm I'm very much
[TS]
00:29:33
◼
►
a lay person in the expertise on this
[TS]
00:29:34
◼
►
but it at a common-sense level it
[TS]
00:29:37
◼
►
frustrates me to hear that argument of
[TS]
00:29:40
◼
►
economic growth being tied to we can't
[TS]
00:29:46
◼
►
spend money on we have to do things the
[TS]
00:29:49
◼
►
cheapest way possible right now which
[TS]
00:29:50
◼
►
would be to continue using fossil fuels
[TS]
00:29:53
◼
►
and just spewing carbon into the air
[TS]
00:29:56
◼
►
versus it's it's like an idealism that
[TS]
00:29:59
◼
►
we can't afford to go to cleaner and
[TS]
00:30:02
◼
►
renewable sources that's what frustrates
[TS]
00:30:04
◼
►
me with that argument is that it isn't
[TS]
00:30:07
◼
►
that where all this opportunity is where
[TS]
00:30:10
◼
►
new companies or even existing companies
[TS]
00:30:12
◼
►
could like a existing energy companies
[TS]
00:30:15
◼
►
could stand to make a fortune if they
[TS]
00:30:18
◼
►
make major breakthroughs in renewable
[TS]
00:30:21
◼
►
energy well sound like an environmental
[TS]
00:30:24
◼
►
and energy expert to me John I mean it's
[TS]
00:30:26
◼
►
not surprising you see it because you
[TS]
00:30:28
◼
►
were also used to the thinking in in the
[TS]
00:30:32
◼
►
valley and it's not only in the valley
[TS]
00:30:34
◼
►
but this idea that you know we need to
[TS]
00:30:38
◼
►
apply the same level of innovation to
[TS]
00:30:41
◼
►
the environment and our work to protect
[TS]
00:30:43
◼
►
the planet as we do to the other work
[TS]
00:30:45
◼
►
that we do in Apple's case to our
[TS]
00:30:47
◼
►
products and as soon as you start to see
[TS]
00:30:50
◼
►
innovation as the way forward then you
[TS]
00:30:54
◼
►
realize that the only limitation is you
[TS]
00:30:57
◼
►
know our imagination our creativity
[TS]
00:30:59
◼
►
and our persistence you know the sweat
[TS]
00:31:01
◼
►
you put into something so when we talk
[TS]
00:31:04
◼
►
about wanting to use more recycled
[TS]
00:31:06
◼
►
materials in our products it's about
[TS]
00:31:08
◼
►
looking at a supply chain that right now
[TS]
00:31:10
◼
►
it's just not going to be sustainable
[TS]
00:31:12
◼
►
over time there won't be enough or some
[TS]
00:31:15
◼
►
country might decide to you know control
[TS]
00:31:17
◼
►
the supply of materials needed and the
[TS]
00:31:21
◼
►
price just goes up so how can we get
[TS]
00:31:23
◼
►
ahead of that it's all about innovation
[TS]
00:31:26
◼
►
and not looking I also like to say
[TS]
00:31:29
◼
►
because you know I am a little bit of a
[TS]
00:31:31
◼
►
nerd that the thing about an engineer is
[TS]
00:31:33
◼
►
that engineers wake up and at Apple is
[TS]
00:31:36
◼
►
absolutely true we wake up when you give
[TS]
00:31:37
◼
►
us a hard problem and we look at it as a
[TS]
00:31:40
◼
►
challenge and if I have one complaint
[TS]
00:31:42
◼
►
about my profession is that we need to
[TS]
00:31:44
◼
►
continue to include the idea of ethics
[TS]
00:31:49
◼
►
like you know solving the problem part
[TS]
00:31:52
◼
►
of the elegant solution has to be
[TS]
00:31:54
◼
►
thinking about whether it's truly a
[TS]
00:31:56
◼
►
sustainable one economically sustainable
[TS]
00:31:58
◼
►
yes but who's being harmed in this
[TS]
00:32:01
◼
►
solution and I think good companies are
[TS]
00:32:03
◼
►
there and I hope that customers start to
[TS]
00:32:06
◼
►
expect and demand that of companies
[TS]
00:32:08
◼
►
because right now I really believe that
[TS]
00:32:11
◼
►
a lot of the leadership that we're going
[TS]
00:32:13
◼
►
to see on these issues has to come from
[TS]
00:32:15
◼
►
businesses who stand up and dispute this
[TS]
00:32:17
◼
►
idea that they need to pollute in order
[TS]
00:32:21
◼
►
to profit yeah I hope at least that it
[TS]
00:32:26
◼
►
sort of changes from consumers may be
[TS]
00:32:29
◼
►
like environmentally conscious consumers
[TS]
00:32:32
◼
►
a smaller niche of them if you will
[TS]
00:32:35
◼
►
keeping a whitelist of a handful of good
[TS]
00:32:39
◼
►
companies who are environmentally
[TS]
00:32:41
◼
►
conscious to more of a broader here's a
[TS]
00:32:44
◼
►
blacklist of companies who are clearly
[TS]
00:32:47
◼
►
disregarding the environment in their
[TS]
00:32:49
◼
►
actions and operations I'm not going to
[TS]
00:32:51
◼
►
do business with them because it's it I
[TS]
00:32:53
◼
►
find that offensive
[TS]
00:32:54
◼
►
yeah it's like a gray-green list you
[TS]
00:32:57
◼
►
know kaki I think but yeah absolutely
[TS]
00:32:59
◼
►
you know I just I agree with you and I
[TS]
00:33:01
◼
►
also don't think I think consumers are
[TS]
00:33:04
◼
►
you know sort of confused too because
[TS]
00:33:08
◼
►
you have companies of all stripes
[TS]
00:33:10
◼
►
standing up and claiming especially this
[TS]
00:33:12
◼
►
week you know as we
[TS]
00:33:13
◼
►
into Earth Day how you know sort of
[TS]
00:33:16
◼
►
putting forth their green credentials
[TS]
00:33:18
◼
►
and apples no different so I think it
[TS]
00:33:20
◼
►
tends to make people a bit cynical so
[TS]
00:33:23
◼
►
part of the videos was also opening up a
[TS]
00:33:26
◼
►
little and showing that all these claims
[TS]
00:33:29
◼
►
you make take work and effort and all
[TS]
00:33:33
◼
►
these promises that we make you know we
[TS]
00:33:36
◼
►
try not to make them if we don't know
[TS]
00:33:37
◼
►
how we're going to get there but in some
[TS]
00:33:39
◼
►
cases they they require a lot of
[TS]
00:33:42
◼
►
persistence and so one of the
[TS]
00:33:44
◼
►
frustrations I've had also is frankly
[TS]
00:33:46
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there's a lot of people out there claim
[TS]
00:33:48
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to say you know they make lists
[TS]
00:33:50
◼
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everybody makes lists but what I want
[TS]
00:33:53
◼
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people to know is that for me this
[TS]
00:33:56
◼
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company Apple is thinking you know years
[TS]
00:33:58
◼
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decades ahead about how to influence our
[TS]
00:34:02
◼
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sector the tech sector the consumer
[TS]
00:34:05
◼
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products sector and make it better
[TS]
00:34:10
◼
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and leave the world as Tim to say leave
[TS]
00:34:13
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the world better than we found it one of
[TS]
00:34:16
◼
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the other announcements you guys have
[TS]
00:34:17
◼
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this week is that in a partnership with
[TS]
00:34:19
◼
►
the WWF which when I see it I still
[TS]
00:34:24
◼
►
think of the wrestling they would not
[TS]
00:34:27
◼
►
like to hear that I know I know
[TS]
00:34:29
◼
►
props the dough UWF it's but it's not
[TS]
00:34:32
◼
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the wrestling organization it's the no
[TS]
00:34:34
◼
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is the world wildlife right and you guys
[TS]
00:34:37
◼
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in partnership with them have gotten
[TS]
00:34:40
◼
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over 300,000 acres of working forests in
[TS]
00:34:43
◼
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China to be recommended for what's
[TS]
00:34:46
◼
►
called the Forest Stewardship Council
[TS]
00:34:48
◼
►
certification and that means that Apple
[TS]
00:34:50
◼
►
is now protecting and creating a
[TS]
00:34:54
◼
►
sustainable working forest as much as is
[TS]
00:34:57
◼
►
needed to cover the your paper needs for
[TS]
00:35:00
◼
►
the packaging that you guys make yeah in
[TS]
00:35:04
◼
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plain English does that mean that as
[TS]
00:35:06
◼
►
much paper as you guys are using for
[TS]
00:35:08
◼
►
packaging there's trees that are being
[TS]
00:35:10
◼
►
regrown at the same rate that they're
[TS]
00:35:12
◼
►
being used to turn into paper yeah I
[TS]
00:35:15
◼
►
like that you know you see you should be
[TS]
00:35:17
◼
►
in the video because you're explaining
[TS]
00:35:19
◼
►
stuff really well - yeah that's exactly
[TS]
00:35:24
◼
►
um actually I just started that Apple
[TS]
00:35:27
◼
►
and the woman who runs packaging amongst
[TS]
00:35:29
◼
►
other things Kate Bergeron was we were
[TS]
00:35:31
◼
►
all at dinner I went glass of wine and
[TS]
00:35:33
◼
►
she was like you know I've been thinking
[TS]
00:35:35
◼
►
for a long time we should buy a forest
[TS]
00:35:36
◼
►
and it was sort of my introduction to
[TS]
00:35:39
◼
►
you know think different at Apple this
[TS]
00:35:42
◼
►
idea that somebody who does packaging
[TS]
00:35:45
◼
►
would go that far deep in her thinking
[TS]
00:35:47
◼
►
you know really analyzing the problem
[TS]
00:35:50
◼
►
and of course she was trying to get at
[TS]
00:35:51
◼
►
that very problem which is packaging is
[TS]
00:35:54
◼
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made out of paper
[TS]
00:35:55
◼
►
by the way our packaging is increasingly
[TS]
00:35:57
◼
►
almost entirely paper we tried we've
[TS]
00:35:59
◼
►
tried to phase out plastics because we
[TS]
00:36:01
◼
►
think paper can be a renewable resource
[TS]
00:36:03
◼
►
and what if we controlled how that paper
[TS]
00:36:07
◼
►
was you know how the wood was harvested
[TS]
00:36:09
◼
►
and the Pope was made and so we didn't
[TS]
00:36:13
◼
►
buy the forests ourselves but we found
[TS]
00:36:15
◼
►
great partners in the u.s. we found a
[TS]
00:36:18
◼
►
group called the Conservation Fund so we
[TS]
00:36:20
◼
►
have 36 thousand acres in Maine and
[TS]
00:36:22
◼
►
North Carolina that they've worked to
[TS]
00:36:24
◼
►
preserve and ensure remain in
[TS]
00:36:26
◼
►
sustainable forestry so working for us
[TS]
00:36:29
◼
►
yes trees are chopped but trees are also
[TS]
00:36:31
◼
►
planted and then we found WWF in China
[TS]
00:36:34
◼
►
and there it's not a land ownership
[TS]
00:36:36
◼
►
issue it was a management issue we have
[TS]
00:36:39
◼
►
these big basically paper they call them
[TS]
00:36:42
◼
►
plantations and making sure that they
[TS]
00:36:46
◼
►
were being managed sustainably which has
[TS]
00:36:48
◼
►
been a goal of China's as well so we
[TS]
00:36:50
◼
►
found the right partner they have some
[TS]
00:36:52
◼
►
great people on the ground in China
[TS]
00:36:55
◼
►
Chinese folks who are really deeply
[TS]
00:36:59
◼
►
involved in working with these Chinese
[TS]
00:37:01
◼
►
businesses and we're really proud of the
[TS]
00:37:03
◼
►
fact that based on the work they've done
[TS]
00:37:05
◼
►
and just I think about two years we've
[TS]
00:37:08
◼
►
gotten to the point where those forests
[TS]
00:37:11
◼
►
the two of the three of them are
[TS]
00:37:13
◼
►
producing enough sustainably and
[TS]
00:37:16
◼
►
responsibly managed wood to cover our
[TS]
00:37:18
◼
►
needs now we've also done something on
[TS]
00:37:20
◼
►
the other end which is back to that old
[TS]
00:37:22
◼
►
reduce reuse recycle we wanted to reduce
[TS]
00:37:25
◼
►
how much virgin paper we need for
[TS]
00:37:28
◼
►
packaging so we've really upped our work
[TS]
00:37:30
◼
►
on using recycled paper and we've also
[TS]
00:37:33
◼
►
upped our work to make packaging smaller
[TS]
00:37:36
◼
►
later whenever we can so we still have
[TS]
00:37:39
◼
►
work to do
[TS]
00:37:40
◼
►
you know this is some long road and so I
[TS]
00:37:42
◼
►
don't want it to sound like we're there
[TS]
00:37:44
◼
►
but we're really proud of the fact that
[TS]
00:37:46
◼
►
this year we hit that Paul stone and and
[TS]
00:37:48
◼
►
again this is another one of those
[TS]
00:37:50
◼
►
things where the stakes are very high
[TS]
00:37:52
◼
►
for Apple because Apple products are
[TS]
00:37:55
◼
►
known for having beautiful packaging and
[TS]
00:37:57
◼
►
so it's not enough to just say well
[TS]
00:37:59
◼
►
we'll take out the plastic and we'll use
[TS]
00:38:01
◼
►
cardboard or some kind of paper it has
[TS]
00:38:03
◼
►
to be nice yeah it has to be more than
[TS]
00:38:06
◼
►
nice right I mean I think that's maybe
[TS]
00:38:07
◼
►
the thing I didn't emphasize enough I
[TS]
00:38:10
◼
►
don't I didn't want to come here and do
[TS]
00:38:13
◼
►
this in a way where people felt they
[TS]
00:38:14
◼
►
were giving something up in order to do
[TS]
00:38:17
◼
►
something good and I don't mean that to
[TS]
00:38:19
◼
►
sound you know it's sort of like again
[TS]
00:38:21
◼
►
back to your son you know he doesn't
[TS]
00:38:23
◼
►
he's doing something good but it doesn't
[TS]
00:38:25
◼
►
change his experience he still feels
[TS]
00:38:27
◼
►
really good he's getting the water he
[TS]
00:38:29
◼
►
needs I mean for us here at Apple we
[TS]
00:38:31
◼
►
understand that you know our customers
[TS]
00:38:33
◼
►
love our products they feel emotionally
[TS]
00:38:36
◼
►
attached to the experience all the way
[TS]
00:38:38
◼
►
from taking it home to unboxing it to
[TS]
00:38:41
◼
►
turn it on the first time to see in the
[TS]
00:38:43
◼
►
hello all the way through use and
[TS]
00:38:46
◼
►
upgrade so none of that is what we're
[TS]
00:38:48
◼
►
trying to impact and in fact we won't
[TS]
00:38:50
◼
►
allow it to happen that way
[TS]
00:38:52
◼
►
I don't I don't think anybody here would
[TS]
00:38:53
◼
►
allow us to impact that what we're
[TS]
00:38:57
◼
►
trying to do is make sure people
[TS]
00:38:59
◼
►
understand that all these really smart
[TS]
00:39:00
◼
►
people here are thinking about ways to
[TS]
00:39:02
◼
►
make it green and better and produce
[TS]
00:39:06
◼
►
without you no harm in the planet so you
[TS]
00:39:09
◼
►
don't have to so you can feel really
[TS]
00:39:11
◼
►
good about the purchase that you make so
[TS]
00:39:14
◼
►
that you know that part of making the
[TS]
00:39:17
◼
►
best products in the world is making the
[TS]
00:39:20
◼
►
best products for the world I would like
[TS]
00:39:24
◼
►
to talk this is an area where I just
[TS]
00:39:26
◼
►
don't know much about it about
[TS]
00:39:28
◼
►
transportation because just going back
[TS]
00:39:30
◼
►
to that basic idea of like an assembly a
[TS]
00:39:33
◼
►
plant in China that's that's
[TS]
00:39:36
◼
►
manufacturing 150,000 iPhones a day and
[TS]
00:39:40
◼
►
let's say it's September and there's a
[TS]
00:39:43
◼
►
new iPhone and the day that it comes out
[TS]
00:39:47
◼
►
there are millions of you pee
[TS]
00:39:49
◼
►
drivers around North America ringing
[TS]
00:39:52
◼
►
doorbells dropping off pre-ordered
[TS]
00:39:54
◼
►
iPhones to get all those iPhones from
[TS]
00:39:58
◼
►
China to North America and then once
[TS]
00:40:01
◼
►
they get to North America to distribute
[TS]
00:40:04
◼
►
them to everybody who purchased it
[TS]
00:40:05
◼
►
there's an awful lot of fossil fuel
[TS]
00:40:08
◼
►
being burned on that right yeah you know
[TS]
00:40:11
◼
►
transportation as a sector for our
[TS]
00:40:14
◼
►
carbon footprint it's actually a very
[TS]
00:40:15
◼
►
small percentage of our carbon footprint
[TS]
00:40:19
◼
►
I'll get you know number I'm looking as
[TS]
00:40:21
◼
►
I speak but you know we do a
[TS]
00:40:24
◼
►
comprehensive carbon footprint for Apple
[TS]
00:40:26
◼
►
this year for 2016 for the year just
[TS]
00:40:29
◼
►
past its twenty nine point five million
[TS]
00:40:32
◼
►
metric tons and transportation of our
[TS]
00:40:35
◼
►
product is four percent of that do the
[TS]
00:40:38
◼
►
math really quickly included in that
[TS]
00:40:41
◼
►
carbon footprint is you know some but
[TS]
00:40:44
◼
►
some people say cradle to grave we're
[TS]
00:40:45
◼
►
trying to get rid of the grave and and
[TS]
00:40:47
◼
►
make a closed-loop system but right now
[TS]
00:40:49
◼
►
all the way from the mine even though we
[TS]
00:40:52
◼
►
don't you know we don't own mines we
[TS]
00:40:53
◼
►
don't have relationship with mining
[TS]
00:40:55
◼
►
companies but we estimate the you know
[TS]
00:40:58
◼
►
the extraction and processing of let's
[TS]
00:41:01
◼
►
say though you know alumina or to make
[TS]
00:41:05
◼
►
aluminum enclosures all the way through
[TS]
00:41:08
◼
►
a product use we actually include in our
[TS]
00:41:11
◼
►
carbon footprint
[TS]
00:41:12
◼
►
the the you know the use the electricity
[TS]
00:41:17
◼
►
you use as an Apple customer because you
[TS]
00:41:19
◼
►
wouldn't use that electricity if it
[TS]
00:41:21
◼
►
wasn't for Apple so all the way to
[TS]
00:41:23
◼
►
recycling so it's it's not a huge part
[TS]
00:41:27
◼
►
of our carbon footprint but four percent
[TS]
00:41:29
◼
►
is nothing to sneeze at the biggest part
[TS]
00:41:31
◼
►
of our carbon footprint is actually in
[TS]
00:41:33
◼
►
the manufacturing all those suppliers
[TS]
00:41:35
◼
►
that are in our supply chain and so one
[TS]
00:41:39
◼
►
of the other things we're doing is
[TS]
00:41:40
◼
►
spending time with them now that we're
[TS]
00:41:42
◼
►
at ninety six percent renewable we've
[TS]
00:41:43
◼
►
learned a lot and so now we're trying to
[TS]
00:41:46
◼
►
bring them along and this year we're
[TS]
00:41:50
◼
►
announcing three new suppliers who've
[TS]
00:41:52
◼
►
committed to go 100% renewable for all
[TS]
00:41:55
◼
►
their operations compounds and Sun Rhoda
[TS]
00:41:58
◼
►
and veal and that brings us to seven
[TS]
00:42:01
◼
►
suppliers and I think that numbers can
[TS]
00:42:03
◼
►
to keep going up I don't want to act
[TS]
00:42:05
◼
►
like all of them are doing it just
[TS]
00:42:07
◼
►
because of Apple but those seven have
[TS]
00:42:09
◼
►
made an apple specific commitment and
[TS]
00:42:11
◼
►
there are others who are doing it on
[TS]
00:42:13
◼
►
their own
[TS]
00:42:14
◼
►
so you know yes transportation is a
[TS]
00:42:17
◼
►
problem that we need to think about and
[TS]
00:42:20
◼
►
we can do that you know when you make a
[TS]
00:42:21
◼
►
lighter product in a smaller package it
[TS]
00:42:24
◼
►
helps with transportation emissions and
[TS]
00:42:29
◼
►
when we think about marine so taking it
[TS]
00:42:33
◼
►
by ship versus air that helps with
[TS]
00:42:36
◼
►
transportation and so every little bit
[TS]
00:42:39
◼
►
will help but we are tackling the
[TS]
00:42:40
◼
►
biggest places first the hardest but in
[TS]
00:42:43
◼
►
other words you guys aren't sweeping any
[TS]
00:42:45
◼
►
aspect of it under the rug by saying
[TS]
00:42:48
◼
►
well that's not us
[TS]
00:42:49
◼
►
right like this is this is what Apple
[TS]
00:42:53
◼
►
actual Apple employees are doing in
[TS]
00:42:55
◼
►
Apple owned buildings and anything that
[TS]
00:43:00
◼
►
happens from the mine until it gets
[TS]
00:43:03
◼
►
there that we're not taking that into
[TS]
00:43:05
◼
►
account you guys are really trying to
[TS]
00:43:06
◼
►
account for everything
[TS]
00:43:08
◼
►
yeah because because you can't change
[TS]
00:43:10
◼
►
the world if you stop at your you know
[TS]
00:43:12
◼
►
at your theoretical borders you have to
[TS]
00:43:15
◼
►
change yourself first you have to lead
[TS]
00:43:17
◼
►
by example and not demand of others what
[TS]
00:43:20
◼
►
you're not willing to do but I think
[TS]
00:43:23
◼
►
we're one of the few companies I won't
[TS]
00:43:26
◼
►
say the only companies in the world who
[TS]
00:43:27
◼
►
take this very comprehensive look at our
[TS]
00:43:30
◼
►
carbon footprint and look to prefer we'd
[TS]
00:43:34
◼
►
love to get it to zero which would mean
[TS]
00:43:36
◼
►
that all those suppliers would be at
[TS]
00:43:38
◼
►
zero carbon footprint and we're trying
[TS]
00:43:41
◼
►
to do it right now
[TS]
00:43:42
◼
►
not not using offsets or credits you
[TS]
00:43:47
◼
►
know there might be some places in the
[TS]
00:43:48
◼
►
world that is just not possible to do
[TS]
00:43:50
◼
►
that right now but that's where we are
[TS]
00:43:53
◼
►
that's why we're at 96% not not saying
[TS]
00:43:56
◼
►
100 because we could get to 100 if we
[TS]
00:43:58
◼
►
just bought bought some credit and so
[TS]
00:44:00
◼
►
we're still working hard on that
[TS]
00:44:01
◼
►
and yeah it feels really good to be that
[TS]
00:44:04
◼
►
expansive because then you can inspire
[TS]
00:44:07
◼
►
the energy folks you know the product
[TS]
00:44:10
◼
►
power folks to make the most efficient
[TS]
00:44:13
◼
►
products in the world because every time
[TS]
00:44:15
◼
►
you save you know
[TS]
00:44:17
◼
►
a wad of energy on on a Macbook you're
[TS]
00:44:21
◼
►
saving a tremendous amount because we
[TS]
00:44:23
◼
►
sell so many of them so it you know the
[TS]
00:44:25
◼
►
more expansive you are the more I guess
[TS]
00:44:27
◼
►
playing fields you have to play with to
[TS]
00:44:30
◼
►
go back to the sports analogy yeah
[TS]
00:44:32
◼
►
there's there's an old story from like
[TS]
00:44:35
◼
►
the 80s of the the creation of the
[TS]
00:44:37
◼
►
original Macintosh where where I forget
[TS]
00:44:41
◼
►
somebody had a stopwatch and timed how
[TS]
00:44:42
◼
►
long it took the prototype to startup
[TS]
00:44:44
◼
►
mint and Steve Jobs said you got to get
[TS]
00:44:47
◼
►
that you got to cut 30 seconds off of
[TS]
00:44:49
◼
►
that and they're like why and he's like
[TS]
00:44:51
◼
►
well we're going to sell millions of
[TS]
00:44:52
◼
►
these things multiplied by that by 30
[TS]
00:44:54
◼
►
seconds and you get like you know came
[TS]
00:44:56
◼
►
out like I don't know 87 years because
[TS]
00:44:58
◼
►
there you go you saved a life yeah yeah
[TS]
00:45:00
◼
►
and it's like that with energy right
[TS]
00:45:02
◼
►
you'd say yeah you take a you know 70
[TS]
00:45:06
◼
►
million iPhones and a quarter and if you
[TS]
00:45:09
◼
►
can make them a little bit more
[TS]
00:45:12
◼
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energy-efficient every little bit you
[TS]
00:45:13
◼
►
multiply by the 70 million that were
[TS]
00:45:15
◼
►
just sold and it adds up I think the
[TS]
00:45:18
◼
►
number is something like since 2008 on
[TS]
00:45:20
◼
►
average our products are 70% more
[TS]
00:45:23
◼
►
efficient more energy efficient and
[TS]
00:45:25
◼
►
there's been some great you know big
[TS]
00:45:27
◼
►
technical technology innovations in
[TS]
00:45:29
◼
►
there and I also want to be really clear
[TS]
00:45:32
◼
►
back to that idea that you don't have to
[TS]
00:45:34
◼
►
sacrifice those are all things that make
[TS]
00:45:35
◼
►
the experience better you know energy
[TS]
00:45:37
◼
►
efficiency the flip side of that is
[TS]
00:45:39
◼
►
battery life you know if something
[TS]
00:45:41
◼
►
doesn't use a lot of energy you need a
[TS]
00:45:43
◼
►
smaller battery or you need a battery or
[TS]
00:45:45
◼
►
your battery of whatever size you know
[TS]
00:45:48
◼
►
goes longer it goes longer on a charge
[TS]
00:45:50
◼
►
so all these things tend to have sort of
[TS]
00:45:54
◼
►
compounding reasons and sometimes
[TS]
00:45:57
◼
►
they're even based on the customer
[TS]
00:45:58
◼
►
experience but there's a happy sort of
[TS]
00:46:01
◼
►
you know carbon benefit as at the same
[TS]
00:46:03
◼
►
time or environmental benefit to you you
[TS]
00:46:06
◼
►
said earlier that this this sort of
[TS]
00:46:08
◼
►
thinking shouldn't be seen as partisan
[TS]
00:46:10
◼
►
that it really and I think that the
[TS]
00:46:13
◼
►
cynics take on that would be that Apple
[TS]
00:46:17
◼
►
as the most profitable company in the
[TS]
00:46:19
◼
►
world can afford to be can afford to
[TS]
00:46:26
◼
►
spend on this idealism but I
[TS]
00:46:29
◼
►
I think your argument would be that no
[TS]
00:46:31
◼
►
it's Apple as the most profitable
[TS]
00:46:33
◼
►
country in the world can show that
[TS]
00:46:36
◼
►
having a focus on this sort of stuff is
[TS]
00:46:38
◼
►
not at odds with being profitable yeah
[TS]
00:46:41
◼
►
no I mean it's the right thing to do I
[TS]
00:46:45
◼
►
don't think I think if you go back to
[TS]
00:46:46
◼
►
sort of you know core human values you
[TS]
00:46:50
◼
►
know protecting the planet where we live
[TS]
00:46:52
◼
►
where our children you know grow up
[TS]
00:46:54
◼
►
where we work the places that we you
[TS]
00:46:58
◼
►
know used to fish or swim as a kid the
[TS]
00:47:01
◼
►
drinking water that we all honestly take
[TS]
00:47:03
◼
►
for granted because we most of us
[TS]
00:47:06
◼
►
haven't had the experience to say people
[TS]
00:47:08
◼
►
in Flint where you literally have to you
[TS]
00:47:11
◼
►
know shower and wash your face with
[TS]
00:47:12
◼
►
bottled water I mean all those things
[TS]
00:47:15
◼
►
are just Goods and so you know when when
[TS]
00:47:18
◼
►
when we think about the environment it
[TS]
00:47:20
◼
►
shouldn't you know our our position is
[TS]
00:47:23
◼
►
we're not we're not taking a side in
[TS]
00:47:25
◼
►
terms of whether any political
[TS]
00:47:29
◼
►
approaches right we're just saying this
[TS]
00:47:31
◼
►
is something that is definitely a good
[TS]
00:47:33
◼
►
it's good to have to be efficient to be
[TS]
00:47:37
◼
►
thoughtful and careful kind of it you
[TS]
00:47:39
◼
►
know what my grandmother said you know
[TS]
00:47:42
◼
►
waste not want not this idea that you
[TS]
00:47:45
◼
►
know in a in a world where we have been
[TS]
00:47:47
◼
►
incredibly fortunate as a country or as
[TS]
00:47:50
◼
►
a people to think of that as our
[TS]
00:47:54
◼
►
responsibility I think it you know for
[TS]
00:47:56
◼
►
me it's sort of almost a moral thing but
[TS]
00:48:00
◼
►
yeah it's it's it's not about having the
[TS]
00:48:04
◼
►
money to do it it's about figuring out
[TS]
00:48:07
◼
►
the innovations that would then you know
[TS]
00:48:09
◼
►
hopefully spread out like ripples and
[TS]
00:48:12
◼
►
allow others to do it too I think if you
[TS]
00:48:14
◼
►
went to someone who right now has a
[TS]
00:48:17
◼
►
utility bill and there was a way that
[TS]
00:48:19
◼
►
they could have cleaner energy that
[TS]
00:48:23
◼
►
would also reduce their utility bill
[TS]
00:48:25
◼
►
they would be for it and so that's a
[TS]
00:48:27
◼
►
policy question I don't think it depends
[TS]
00:48:30
◼
►
on what party you're in if you ask
[TS]
00:48:31
◼
►
somebody do you would you rather have
[TS]
00:48:33
◼
►
solar power I think it's kind of a cool
[TS]
00:48:35
◼
►
thing where do you see the role that the
[TS]
00:48:39
◼
►
between the government and
[TS]
00:48:42
◼
►
you know in the US like the EPA and a
[TS]
00:48:45
◼
►
business like Apple taking initiative on
[TS]
00:48:48
◼
►
its own to do these things
[TS]
00:48:51
◼
►
yeah you know we um from the EPA
[TS]
00:48:54
◼
►
perspective there wasn't a ton of places
[TS]
00:48:57
◼
►
where EPA and Apple intersected EPA is a
[TS]
00:49:02
◼
►
regulatory agency and there are
[TS]
00:49:05
◼
►
regulations that definitely affect the
[TS]
00:49:09
◼
►
technology sector but you know
[TS]
00:49:11
◼
►
regulations in many cases not all cases
[TS]
00:49:14
◼
►
are meant to set the floor
[TS]
00:49:17
◼
►
there's definitely they just can't set
[TS]
00:49:19
◼
►
the ceiling and in fact if they set a
[TS]
00:49:22
◼
►
ceiling they're not doing the right
[TS]
00:49:24
◼
►
thing they should be there to help
[TS]
00:49:26
◼
►
innovation go forward and you know I'm
[TS]
00:49:30
◼
►
not for every single piece of regulation
[TS]
00:49:33
◼
►
especially those that seem to be picking
[TS]
00:49:36
◼
►
you know which innovations should or
[TS]
00:49:39
◼
►
shouldn't go forward I think that
[TS]
00:49:41
◼
►
requires real thoughtfulness but you
[TS]
00:49:45
◼
►
know I think for companies like ours
[TS]
00:49:48
◼
►
it's not to say we don't have times when
[TS]
00:49:51
◼
►
we have regulations that affect us it's
[TS]
00:49:53
◼
►
not to say you know I don't want anybody
[TS]
00:49:55
◼
►
walk away from this thinking we figured
[TS]
00:49:56
◼
►
out how to do it right all the time we
[TS]
00:49:58
◼
►
will have problems like any other
[TS]
00:50:01
◼
►
company will but our general orientation
[TS]
00:50:02
◼
►
is to trying to do the best we can to
[TS]
00:50:07
◼
►
meet the goals we've set for ourselves
[TS]
00:50:08
◼
►
around climate change around greener
[TS]
00:50:11
◼
►
materials and around conserving and
[TS]
00:50:15
◼
►
being really smart and not wasteful
[TS]
00:50:17
◼
►
about resources all right one last
[TS]
00:50:20
◼
►
question I have for you where where do
[TS]
00:50:22
◼
►
you think Apple is least up to snuff
[TS]
00:50:27
◼
►
like where is the where where can you
[TS]
00:50:29
◼
►
guys improve it where do you guys have
[TS]
00:50:32
◼
►
the most opportunity for improvement oh
[TS]
00:50:34
◼
►
and that's like the interview question
[TS]
00:50:36
◼
►
when they ask you for your one flaw you
[TS]
00:50:39
◼
►
know you don't answer that but I mean
[TS]
00:50:41
◼
►
there there are tons of things that I
[TS]
00:50:43
◼
►
wish I could snap my fingers I would be
[TS]
00:50:46
◼
►
done you know I I wish we could make
[TS]
00:50:51
◼
►
a better connection with our customers
[TS]
00:50:54
◼
►
so we got more of our products back at
[TS]
00:50:57
◼
►
end of life I think we have a ton of
[TS]
00:50:59
◼
►
work to do I mean we just outlined this
[TS]
00:51:02
◼
►
big hairy goal around starting to close
[TS]
00:51:05
◼
►
loops for different materials and so I
[TS]
00:51:09
◼
►
think that that's going to be a big area
[TS]
00:51:13
◼
►
of focus for us I mean it's a it has to
[TS]
00:51:17
◼
►
be done in a way that that maintains all
[TS]
00:51:20
◼
►
the things that Apple so Apple is that's
[TS]
00:51:23
◼
►
a great so that's a great point
[TS]
00:51:25
◼
►
somebody buys let's say a MacBook Pro
[TS]
00:51:29
◼
►
and they use it for the next four or
[TS]
00:51:31
◼
►
five years and I get a great time out of
[TS]
00:51:33
◼
►
it and they upgrade and they take that
[TS]
00:51:35
◼
►
old one and they just put it in a closet
[TS]
00:51:36
◼
►
and they think well this this old
[TS]
00:51:38
◼
►
MacBook Pro it's still good but you know
[TS]
00:51:40
◼
►
I'm gonna get a new one I put in a
[TS]
00:51:41
◼
►
closet and a couple more years go by and
[TS]
00:51:43
◼
►
they're like why do I still have this
[TS]
00:51:44
◼
►
old MacBook Pro right and at that point
[TS]
00:51:47
◼
►
at least that's the way I test the way
[TS]
00:51:49
◼
►
my closet works at that point it's you
[TS]
00:51:52
◼
►
don't want them to just put it in the
[TS]
00:51:53
◼
►
trash you want them to do you know like
[TS]
00:51:55
◼
►
the the fact that this complicated fancy
[TS]
00:51:59
◼
►
laptop is made out of recyclable
[TS]
00:52:01
◼
►
materials it's it's not you can't just
[TS]
00:52:04
◼
►
put it in the blue recycling bin where
[TS]
00:52:06
◼
►
your aluminum cans go to get it properly
[TS]
00:52:08
◼
►
recycled great what we'd love to have
[TS]
00:52:12
◼
►
happen is that it comes back either to
[TS]
00:52:13
◼
►
an Apple store or that you go online and
[TS]
00:52:17
◼
►
ask for a mailing box or envelope will
[TS]
00:52:21
◼
►
take back at the stores any any product
[TS]
00:52:24
◼
►
any Apple product you bring in that's
[TS]
00:52:27
◼
►
our app over new program we you know we
[TS]
00:52:31
◼
►
are also emphasizing in the stores the
[TS]
00:52:33
◼
►
programs that we have that allow you to
[TS]
00:52:35
◼
►
upgrade so if you're a tech person who
[TS]
00:52:39
◼
►
does like the latest technology we want
[TS]
00:52:42
◼
►
that you know we want last year's or the
[TS]
00:52:46
◼
►
year before model back because it still
[TS]
00:52:49
◼
►
has value first off with you know a lot
[TS]
00:52:51
◼
►
of the reason people love Apple is that
[TS]
00:52:52
◼
►
if you want to sell your product
[TS]
00:52:55
◼
►
yourself or trade it in it has a great
[TS]
00:52:59
◼
►
value but at the end of life and that
[TS]
00:53:02
◼
►
could be you know
[TS]
00:53:03
◼
►
long time away I mean we have people
[TS]
00:53:05
◼
►
still rocking fours and I think threes
[TS]
00:53:09
◼
►
out there but you know when and when the
[TS]
00:53:11
◼
►
time comes we still like to have it back
[TS]
00:53:13
◼
►
it is a bit of a challenge by the way to
[TS]
00:53:15
◼
►
then make sure all that material gets
[TS]
00:53:17
◼
►
back in the recycling chain because it's
[TS]
00:53:19
◼
►
you know it's very different and very
[TS]
00:53:21
◼
►
diverse we're starting to have quite a
[TS]
00:53:23
◼
►
bit of a catalog back behind us um but
[TS]
00:53:26
◼
►
that's part of the challenge when I was
[TS]
00:53:28
◼
►
them that was the video that was shown
[TS]
00:53:30
◼
►
when you were on stage a few events ago
[TS]
00:53:33
◼
►
with the robot who disassembles iPhones
[TS]
00:53:36
◼
►
yeah Liam Liam Liam is actually a twin
[TS]
00:53:39
◼
►
now here in California and actually over
[TS]
00:53:42
◼
►
in Europe yeah and the idea was to think
[TS]
00:53:46
◼
►
about that disassembly step and
[TS]
00:53:49
◼
►
understand if you think of this thing as
[TS]
00:53:52
◼
►
a chain or a big circle every step
[TS]
00:53:54
◼
►
influences the one before and again so
[TS]
00:53:57
◼
►
how do you disassemble this product and
[TS]
00:53:59
◼
►
do it in a way where you maximize the
[TS]
00:54:01
◼
►
ability to maybe get tin back or get
[TS]
00:54:05
◼
►
aluminum back or as we're starting to
[TS]
00:54:09
◼
►
look at with batteries get cobalt back
[TS]
00:54:12
◼
►
and so when you start to think about
[TS]
00:54:15
◼
►
this challenge not to not to scare
[TS]
00:54:18
◼
►
myself which I can do it's you know it's
[TS]
00:54:21
◼
►
material by material component by
[TS]
00:54:23
◼
►
component product by product because the
[TS]
00:54:26
◼
►
camera is different in you know the
[TS]
00:54:30
◼
►
iPhone you know six than it is in the
[TS]
00:54:32
◼
►
iPhone 7 so those are all challenges
[TS]
00:54:37
◼
►
were willing to take on but you know the
[TS]
00:54:40
◼
►
customer's role in that is to wherever
[TS]
00:54:43
◼
►
possible I'm not asking anybody give up
[TS]
00:54:44
◼
►
their first the first iPhone but
[TS]
00:54:46
◼
►
wherever possible to to get those
[TS]
00:54:49
◼
►
products back to Apple and the other
[TS]
00:54:51
◼
►
thing that's online that's really
[TS]
00:54:53
◼
►
important is a lot of people have
[TS]
00:54:54
◼
►
security concerns your your life is on
[TS]
00:54:56
◼
►
your device and so to make sure you wipe
[TS]
00:54:59
◼
►
it we'll we'll be looking out to do that
[TS]
00:55:03
◼
►
as well but a lot of people don't want
[TS]
00:55:04
◼
►
to part with them because of the data
[TS]
00:55:06
◼
►
that's on it so there's instructions on
[TS]
00:55:08
◼
►
how to do that as well yeah that's a
[TS]
00:55:10
◼
►
good point
[TS]
00:55:11
◼
►
anything else that you wanted to talk
[TS]
00:55:13
◼
►
about today
[TS]
00:55:14
◼
►
no I guess we covered it we got it we
[TS]
00:55:17
◼
►
got to give a shout out to Drexel right
[TS]
00:55:18
◼
►
I say hi to my son Brian who's a dragon
[TS]
00:55:21
◼
►
hey Jackson go dragons alright now
[TS]
00:55:25
◼
►
that's a amazing connection between
[TS]
00:55:27
◼
►
between the two of us your son is doing
[TS]
00:55:31
◼
►
game with a game design game development
[TS]
00:55:33
◼
►
at yeah yes I'm hoping that is an actual
[TS]
00:55:36
◼
►
major but it wasn't when I was there but
[TS]
00:55:42
◼
►
I actually know the program I am
[TS]
00:55:44
◼
►
familiar with it and the adder I am
[TS]
00:55:47
◼
►
seizing it is an amazing program and I
[TS]
00:55:49
◼
►
am a huge fan of the school so shout out
[TS]
00:55:52
◼
►
to Brian and his friends and the amazing
[TS]
00:55:54
◼
►
group over there that's all it would be
[TS]
00:55:57
◼
►
news it would be pretty funny to imagine
[TS]
00:55:59
◼
►
some college students just sit around
[TS]
00:56:02
◼
►
playing PlayStation all day and tells
[TS]
00:56:03
◼
►
his mom unstudied Gabe does huh and like
[TS]
00:56:06
◼
►
your son is young but let me just tell
[TS]
00:56:09
◼
►
you beware make it real smart real fast
[TS]
00:56:12
◼
►
real fast
[TS]
00:56:14
◼
►
Lisa Jackson thank you so much for your
[TS]
00:56:16
◼
►
time it has been an absolute pleasure
[TS]
00:56:18
◼
►
talking I gotcha
[TS]
00:56:19
◼
►
have a good birthday and I hope that
[TS]
00:56:22
◼
►
hope to see you soon thanks a birthday
[TS]