00:00:00 ◼ ► hey there it's me John Gruber host of [<a href="https://overcast.fm/+B7NDe6Vec/0">TS</a>]
00:00:06 ◼ ► little introduction for what is a very [<a href="https://overcast.fm/+B7NDe6Vec/6">TS</a>]
00:00:08 ◼ ► special episode I have an interview with [<a href="https://overcast.fm/+B7NDe6Vec/8">TS</a>]
00:00:10 ◼ ► Lisa Jackson vice president at Apple of [<a href="https://overcast.fm/+B7NDe6Vec/10">TS</a>]
00:00:16 ◼ ► everything Apple does with regard to the [<a href="https://overcast.fm/+B7NDe6Vec/16">TS</a>]
00:00:18 ◼ ► environment I think it went great I [<a href="https://overcast.fm/+B7NDe6Vec/18">TS</a>]
00:00:20 ◼ ► think it was a fascinating interview [<a href="https://overcast.fm/+B7NDe6Vec/20">TS</a>]
00:00:21 ◼ ► she's super smart super funny we talked [<a href="https://overcast.fm/+B7NDe6Vec/21">TS</a>]
00:00:23 ◼ ► for about an hour and it is interruption [<a href="https://overcast.fm/+B7NDe6Vec/23">TS</a>]
00:00:26 ◼ ► free once I get going with Lisa it's [<a href="https://overcast.fm/+B7NDe6Vec/26">TS</a>]
00:00:29 ◼ ► just going to go straight through it's [<a href="https://overcast.fm/+B7NDe6Vec/29">TS</a>]
00:00:30 ◼ ► just under an hour and how is that [<a href="https://overcast.fm/+B7NDe6Vec/30">TS</a>]
00:00:32 ◼ ► possible it's made possible because [<a href="https://overcast.fm/+B7NDe6Vec/32">TS</a>]
00:00:33 ◼ ► we've made a deal to have an exclusive [<a href="https://overcast.fm/+B7NDe6Vec/33">TS</a>]
00:00:35 ◼ ► sponsor for this episode when I tell you [<a href="https://overcast.fm/+B7NDe6Vec/35">TS</a>]
00:00:38 ◼ ► about them right now give me a minute of [<a href="https://overcast.fm/+B7NDe6Vec/38">TS</a>]
00:00:40 ◼ ► your time to tell you about circle with [<a href="https://overcast.fm/+B7NDe6Vec/40">TS</a>]
00:00:43 ◼ ► Disney Circle with Disney is a beautiful [<a href="https://overcast.fm/+B7NDe6Vec/43">TS</a>]
00:00:46 ◼ ► little device designed for families to [<a href="https://overcast.fm/+B7NDe6Vec/46">TS</a>]
00:00:48 ◼ ► manage content and time online for the [<a href="https://overcast.fm/+B7NDe6Vec/48">TS</a>]
00:00:53 ◼ ► it lets you it's not it's it's not about [<a href="https://overcast.fm/+B7NDe6Vec/53">TS</a>]
00:00:56 ◼ ► controlling everything your kid does on [<a href="https://overcast.fm/+B7NDe6Vec/56">TS</a>]
00:00:57 ◼ ► the internet but it's about giving you [<a href="https://overcast.fm/+B7NDe6Vec/57">TS</a>]
00:00:59 ◼ ► the parent some sort of say in what they [<a href="https://overcast.fm/+B7NDe6Vec/59">TS</a>]
00:01:02 ◼ ► do online how long they spend and when [<a href="https://overcast.fm/+B7NDe6Vec/62">TS</a>]
00:01:06 ◼ ► parents filter content customizing [<a href="https://overcast.fm/+B7NDe6Vec/66">TS</a>]
00:01:08 ◼ ► what's available what's filtered by app [<a href="https://overcast.fm/+B7NDe6Vec/68">TS</a>]
00:01:10 ◼ ► platform and category you can set time [<a href="https://overcast.fm/+B7NDe6Vec/70">TS</a>]
00:01:12 ◼ ► limits for things like YouTube minecraft [<a href="https://overcast.fm/+B7NDe6Vec/72">TS</a>]
00:01:14 ◼ ► Facebook Netflix and even snapchat if [<a href="https://overcast.fm/+B7NDe6Vec/74">TS</a>]
00:01:17 ◼ ► your kids are staying up too late on the [<a href="https://overcast.fm/+B7NDe6Vec/77">TS</a>]
00:01:18 ◼ ► Internet you can set bedtime for each [<a href="https://overcast.fm/+B7NDe6Vec/78">TS</a>]
00:01:20 ◼ ► kid and their devices and they have [<a href="https://overcast.fm/+B7NDe6Vec/80">TS</a>]
00:01:23 ◼ ► something called insights which is sort [<a href="https://overcast.fm/+B7NDe6Vec/83">TS</a>]
00:01:25 ◼ ► of an analysis of what everybody in your [<a href="https://overcast.fm/+B7NDe6Vec/85">TS</a>]
00:01:27 ◼ ► family is doing online when they do it [<a href="https://overcast.fm/+B7NDe6Vec/87">TS</a>]
00:01:28 ◼ ► sort of a sort of an accounting so you [<a href="https://overcast.fm/+B7NDe6Vec/88">TS</a>]
00:01:32 ◼ ► can see just how much time your family [<a href="https://overcast.fm/+B7NDe6Vec/92">TS</a>]
00:01:36 ◼ ► what about 4G what about LTE they have a [<a href="https://overcast.fm/+B7NDe6Vec/96">TS</a>]
00:01:38 ◼ ► separate product called circle go which [<a href="https://overcast.fm/+B7NDe6Vec/98">TS</a>]
00:01:41 ◼ ► you can install on your kids smartphone [<a href="https://overcast.fm/+B7NDe6Vec/101">TS</a>]
00:01:43 ◼ ► and it gives you the same sort of [<a href="https://overcast.fm/+B7NDe6Vec/103">TS</a>]
00:01:44 ◼ ► control over their access when they're [<a href="https://overcast.fm/+B7NDe6Vec/104">TS</a>]
00:01:46 ◼ ► on the cellular network or any other [<a href="https://overcast.fm/+B7NDe6Vec/106">TS</a>]
00:01:48 ◼ ► Wi-Fi network other than your own so [<a href="https://overcast.fm/+B7NDe6Vec/108">TS</a>]
00:01:50 ◼ ► here's the deal by the circle with [<a href="https://overcast.fm/+B7NDe6Vec/110">TS</a>]
00:01:51 ◼ ► Disney it's it's a little device it [<a href="https://overcast.fm/+B7NDe6Vec/111">TS</a>]
00:01:53 ◼ ► plugs right in to your router works with [<a href="https://overcast.fm/+B7NDe6Vec/113">TS</a>]
00:01:55 ◼ ► just about any modern Wi-Fi router in [<a href="https://overcast.fm/+B7NDe6Vec/115">TS</a>]
00:01:57 ◼ ► your house could not be easier to set up [<a href="https://overcast.fm/+B7NDe6Vec/117">TS</a>]
00:01:59 ◼ ► and it could not be easier to manage [<a href="https://overcast.fm/+B7NDe6Vec/119">TS</a>]
00:02:02 ◼ ► this is not something that turns you as [<a href="https://overcast.fm/+B7NDe6Vec/122">TS</a>]
00:02:04 ◼ ► a parent into a system administrator [<a href="https://overcast.fm/+B7NDe6Vec/124">TS</a>]
00:02:05 ◼ ► setting up some kind of complicated [<a href="https://overcast.fm/+B7NDe6Vec/125">TS</a>]
00:02:07 ◼ ► network no it's meant for non-technical [<a href="https://overcast.fm/+B7NDe6Vec/127">TS</a>]
00:02:09 ◼ ► parents its total disney-style interface [<a href="https://overcast.fm/+B7NDe6Vec/129">TS</a>]
00:02:11 ◼ ► really great product you can get it at [<a href="https://overcast.fm/+B7NDe6Vec/131">TS</a>]
00:02:15 ◼ ► Amazon Best Buy Target and online you [<a href="https://overcast.fm/+B7NDe6Vec/135">TS</a>]
00:02:18 ◼ ► can get go to the website meat circle [<a href="https://overcast.fm/+B7NDe6Vec/138">TS</a>]
00:02:21 ◼ ► calm now that's not like beef it's not [<a href="https://overcast.fm/+B7NDe6Vec/141">TS</a>]
00:02:23 ◼ ► MEA T its M eet like you're meeting them [<a href="https://overcast.fm/+B7NDe6Vec/143">TS</a>]
00:02:26 ◼ ► meat circle calm use the code the talk [<a href="https://overcast.fm/+B7NDe6Vec/146">TS</a>]
00:02:30 ◼ ► show at meat circle calm and you'll get [<a href="https://overcast.fm/+B7NDe6Vec/150">TS</a>]
00:02:33 ◼ ► free shipping and $10 off your circle [<a href="https://overcast.fm/+B7NDe6Vec/153">TS</a>]
00:02:36 ◼ ► with Disney device they're proud sponsor [<a href="https://overcast.fm/+B7NDe6Vec/156">TS</a>]
00:02:37 ◼ ► of the talk show they've sponsored [<a href="https://overcast.fm/+B7NDe6Vec/157">TS</a>]
00:02:38 ◼ ► before and they are very much excited to [<a href="https://overcast.fm/+B7NDe6Vec/158">TS</a>]
00:02:41 ◼ ► be the sponsor of the show because [<a href="https://overcast.fm/+B7NDe6Vec/161">TS</a>]
00:02:42 ◼ ► Disney is very encouraged by Lisa [<a href="https://overcast.fm/+B7NDe6Vec/162">TS</a>]
00:02:45 ◼ ► Jackson's efforts at Apple around [<a href="https://overcast.fm/+B7NDe6Vec/165">TS</a>]
00:02:47 ◼ ► environmental policy and her work on [<a href="https://overcast.fm/+B7NDe6Vec/167">TS</a>]
00:02:49 ◼ ► Apple's Connect IDI program so they're [<a href="https://overcast.fm/+B7NDe6Vec/169">TS</a>]
00:02:52 ◼ ► very excited to be the sponsor of the [<a href="https://overcast.fm/+B7NDe6Vec/172">TS</a>]
00:02:54 ◼ ► show exclusive so my thanks to them and [<a href="https://overcast.fm/+B7NDe6Vec/174">TS</a>]
00:02:58 ◼ ► then here we go away with the show uh so [<a href="https://overcast.fm/+B7NDe6Vec/178">TS</a>]
00:03:01 ◼ ► we met briefly a few weeks ago when I [<a href="https://overcast.fm/+B7NDe6Vec/181">TS</a>]
00:03:04 ◼ ► was on campus for the Mac Pro thing and [<a href="https://overcast.fm/+B7NDe6Vec/184">TS</a>]
00:03:07 ◼ ► the first way first words out of your [<a href="https://overcast.fm/+B7NDe6Vec/187">TS</a>]
00:03:09 ◼ ► mouth were we talked about Drexel in [<a href="https://overcast.fm/+B7NDe6Vec/189">TS</a>]
00:03:14 ◼ ► baseball and said how can a guy from [<a href="https://overcast.fm/+B7NDe6Vec/194">TS</a>]
00:03:16 ◼ ► Philly be a Yankees fan that's true this [<a href="https://overcast.fm/+B7NDe6Vec/196">TS</a>]
00:03:20 ◼ ► too I don't understand that but alright [<a href="https://overcast.fm/+B7NDe6Vec/200">TS</a>]
00:03:24 ◼ ► you can be if you want to oppose a Mets [<a href="https://overcast.fm/+B7NDe6Vec/204">TS</a>]
00:03:26 ◼ ► fan Mets for life I are there any [<a href="https://overcast.fm/+B7NDe6Vec/206">TS</a>]
00:03:28 ◼ ► Yankees fans at Apple I get it from [<a href="https://overcast.fm/+B7NDe6Vec/208">TS</a>]
00:03:30 ◼ ► Schiller he's a Red Sox fan a Steve [<a href="https://overcast.fm/+B7NDe6Vec/210">TS</a>]
00:03:33 ◼ ► Dowling Red Sox fan and now I found out [<a href="https://overcast.fm/+B7NDe6Vec/213">TS</a>]
00:03:35 ◼ ► you're a Mets fan yeah I married into [<a href="https://overcast.fm/+B7NDe6Vec/215">TS</a>]
00:03:38 ◼ ► the mess like you can't ever be without [<a href="https://overcast.fm/+B7NDe6Vec/218">TS</a>]
00:03:40 ◼ ► them but yeah I don't know if they're [<a href="https://overcast.fm/+B7NDe6Vec/220">TS</a>]
00:03:42 ◼ ► around maybe they're just not holding [<a href="https://overcast.fm/+B7NDe6Vec/222">TS</a>]
00:03:43 ◼ ► their head up to Howie's day I'm sure [<a href="https://overcast.fm/+B7NDe6Vec/223">TS</a>]
00:03:47 ◼ ► they're all gonna come and find me after [<a href="https://overcast.fm/+B7NDe6Vec/227">TS</a>]
00:03:51 ◼ ► there's if there are any inky stands at [<a href="https://overcast.fm/+B7NDe6Vec/231">TS</a>]
00:03:53 ◼ ► Apple you should go after Lisa Jackson [<a href="https://overcast.fm/+B7NDe6Vec/233">TS</a>]
00:03:57 ◼ ► thanks that's all I need there aren't [<a href="https://overcast.fm/+B7NDe6Vec/237">TS</a>]
00:03:59 ◼ ► any people in the world going after Lisa [<a href="https://overcast.fm/+B7NDe6Vec/239">TS</a>]
00:04:00 ◼ ► Jackson let's just add them to the list [<a href="https://overcast.fm/+B7NDe6Vec/240">TS</a>]
00:04:02 ◼ ► uh well so we won't talk baseball but so [<a href="https://overcast.fm/+B7NDe6Vec/242">TS</a>]
00:04:06 ◼ ► far so good for both the Yankees and [<a href="https://overcast.fm/+B7NDe6Vec/246">TS</a>]
00:04:08 ◼ ► Mets they're both off to a good start so [<a href="https://overcast.fm/+B7NDe6Vec/248">TS</a>]
00:04:09 ◼ ► neither of us really has neither a visit [<a href="https://overcast.fm/+B7NDe6Vec/249">TS</a>]
00:04:12 ◼ ► anything to rib the other about always [<a href="https://overcast.fm/+B7NDe6Vec/252">TS</a>]
00:04:14 ◼ ► about the bullpen right about will we'll [<a href="https://overcast.fm/+B7NDe6Vec/254">TS</a>]
00:04:16 ◼ ► see okay well well we'll keep our [<a href="https://overcast.fm/+B7NDe6Vec/256">TS</a>]
00:04:18 ◼ ► fingers crossed and hopefully I will [<a href="https://overcast.fm/+B7NDe6Vec/258">TS</a>]
00:04:21 ◼ ► the wrong way we are talking because [<a href="https://overcast.fm/+B7NDe6Vec/261">TS</a>]
00:04:24 ◼ ► this episode will air right before Earth [<a href="https://overcast.fm/+B7NDe6Vec/264">TS</a>]
00:04:28 ◼ ► Day and Earth Day is big started to an [<a href="https://overcast.fm/+B7NDe6Vec/268">TS</a>]
00:04:31 ◼ ► annual celebration for Apple you guys [<a href="https://overcast.fm/+B7NDe6Vec/271">TS</a>]
00:04:34 ◼ ► have announcements that coincide with [<a href="https://overcast.fm/+B7NDe6Vec/274">TS</a>]
00:04:36 ◼ ► Earth Day every year now correct yeah [<a href="https://overcast.fm/+B7NDe6Vec/276">TS</a>]
00:04:39 ◼ ► that's right it's something we started [<a href="https://overcast.fm/+B7NDe6Vec/279">TS</a>]
00:04:41 ◼ ► back in 2014 so this year I have notes [<a href="https://overcast.fm/+B7NDe6Vec/281">TS</a>]
00:04:47 ◼ ► here but let me let me make sure I don't [<a href="https://overcast.fm/+B7NDe6Vec/287">TS</a>]
00:04:49 ◼ ► miss anything by the time this episode [<a href="https://overcast.fm/+B7NDe6Vec/289">TS</a>]
00:04:55 ◼ ► responsibility report will be out and [<a href="https://overcast.fm/+B7NDe6Vec/295">TS</a>]
00:04:57 ◼ ► you have a big and big announcement [<a href="https://overcast.fm/+B7NDe6Vec/297">TS</a>]
00:04:58 ◼ ► there which is that you guys are setting [<a href="https://overcast.fm/+B7NDe6Vec/298">TS</a>]
00:05:01 ◼ ► a new goal which is a closed-loop supply [<a href="https://overcast.fm/+B7NDe6Vec/301">TS</a>]
00:05:05 ◼ ► chain can you tell me what that means [<a href="https://overcast.fm/+B7NDe6Vec/305">TS</a>]
00:05:07 ◼ ► well it sounds so technical you know it [<a href="https://overcast.fm/+B7NDe6Vec/307">TS</a>]
00:05:09 ◼ ► what we've said is that for four years [<a href="https://overcast.fm/+B7NDe6Vec/309">TS</a>]
00:05:12 ◼ ► now we said that one of our three [<a href="https://overcast.fm/+B7NDe6Vec/312">TS</a>]
00:05:14 ◼ ► priorities is to really recognize the [<a href="https://overcast.fm/+B7NDe6Vec/314">TS</a>]
00:05:17 ◼ ► fact that the resources that we use to [<a href="https://overcast.fm/+B7NDe6Vec/317">TS</a>]
00:05:21 ◼ ► just by definition and the world has [<a href="https://overcast.fm/+B7NDe6Vec/321">TS</a>]
00:05:24 ◼ ► been looking for a while for a while at [<a href="https://overcast.fm/+B7NDe6Vec/324">TS</a>]
00:05:26 ◼ ► this idea of trying to close the loop on [<a href="https://overcast.fm/+B7NDe6Vec/326">TS</a>]
00:05:28 ◼ ► supply chains so if you think about most [<a href="https://overcast.fm/+B7NDe6Vec/328">TS</a>]
00:05:30 ◼ ► supply chains and ours is very complex [<a href="https://overcast.fm/+B7NDe6Vec/330">TS</a>]
00:05:32 ◼ ► I'm going to oversimplify you you mind [<a href="https://overcast.fm/+B7NDe6Vec/332">TS</a>]
00:05:35 ◼ ► something out of the earth you source it [<a href="https://overcast.fm/+B7NDe6Vec/335">TS</a>]
00:05:37 ◼ ► usually it comes from the earth somehow [<a href="https://overcast.fm/+B7NDe6Vec/337">TS</a>]
00:05:39 ◼ ► it's a finite resource and then you [<a href="https://overcast.fm/+B7NDe6Vec/339">TS</a>]
00:05:41 ◼ ► manufacture you produce it obviously [<a href="https://overcast.fm/+B7NDe6Vec/341">TS</a>]
00:05:43 ◼ ► there are many many people involved in [<a href="https://overcast.fm/+B7NDe6Vec/343">TS</a>]
00:05:45 ◼ ► the manufacture of our products people [<a href="https://overcast.fm/+B7NDe6Vec/345">TS</a>]
00:05:47 ◼ ► use them they buy them they use them [<a href="https://overcast.fm/+B7NDe6Vec/347">TS</a>]
00:05:49 ◼ ► that's great hopefully they use them for [<a href="https://overcast.fm/+B7NDe6Vec/349">TS</a>]
00:05:50 ◼ ► a very long time they get all their [<a href="https://overcast.fm/+B7NDe6Vec/350">TS</a>]
00:05:52 ◼ ► software upgrades everything's wonderful [<a href="https://overcast.fm/+B7NDe6Vec/352">TS</a>]
00:05:54 ◼ ► but at some point you have to discard it [<a href="https://overcast.fm/+B7NDe6Vec/354">TS</a>]
00:05:56 ◼ ► and Apple spent a lot of time and effort [<a href="https://overcast.fm/+B7NDe6Vec/356">TS</a>]
00:06:00 ◼ ► over the years for many years on the [<a href="https://overcast.fm/+B7NDe6Vec/360">TS</a>]
00:06:03 ◼ ► recycling end you know being able to try [<a href="https://overcast.fm/+B7NDe6Vec/363">TS</a>]
00:06:05 ◼ ► to bring used electronics in and recycle [<a href="https://overcast.fm/+B7NDe6Vec/365">TS</a>]
00:06:08 ◼ ► them but the frustrating part of that [<a href="https://overcast.fm/+B7NDe6Vec/368">TS</a>]
00:06:10 ◼ ► has been you know that's still a line [<a href="https://overcast.fm/+B7NDe6Vec/370">TS</a>]
00:06:13 ◼ ► when it's time to make more products [<a href="https://overcast.fm/+B7NDe6Vec/373">TS</a>]
00:06:15 ◼ ► many of our suppliers still go back to [<a href="https://overcast.fm/+B7NDe6Vec/375">TS</a>]
00:06:18 ◼ ► the mines if you will go back to the [<a href="https://overcast.fm/+B7NDe6Vec/378">TS</a>]
00:06:19 ◼ ► earth so one of the things we've set our [<a href="https://overcast.fm/+B7NDe6Vec/379">TS</a>]
00:06:21 ◼ ► sights on and I have to start by saying [<a href="https://overcast.fm/+B7NDe6Vec/381">TS</a>]
00:06:23 ◼ ► this is a very long-term goal and it's [<a href="https://overcast.fm/+B7NDe6Vec/383">TS</a>]
00:06:25 ◼ ► it's not like us to announce goals way [<a href="https://overcast.fm/+B7NDe6Vec/385">TS</a>]
00:06:28 ◼ ► out into the future but it's sort of a [<a href="https://overcast.fm/+B7NDe6Vec/388">TS</a>]
00:06:30 ◼ ► North Star for us is to start to close [<a href="https://overcast.fm/+B7NDe6Vec/390">TS</a>]
00:06:34 ◼ ► recycled material maybe our recycled [<a href="https://overcast.fm/+B7NDe6Vec/394">TS</a>]
00:06:37 ◼ ► material but recycled material in [<a href="https://overcast.fm/+B7NDe6Vec/397">TS</a>]
00:06:39 ◼ ► general to be more of the feedstocks for [<a href="https://overcast.fm/+B7NDe6Vec/399">TS</a>]
00:06:42 ◼ ► our suppliers for the components that [<a href="https://overcast.fm/+B7NDe6Vec/402">TS</a>]
00:06:43 ◼ ► make up of our products so if you think [<a href="https://overcast.fm/+B7NDe6Vec/403">TS</a>]
00:06:46 ◼ ► about that for a second it you know it [<a href="https://overcast.fm/+B7NDe6Vec/406">TS</a>]
00:06:48 ◼ ► requires all of us working together it's [<a href="https://overcast.fm/+B7NDe6Vec/408">TS</a>]
00:06:50 ◼ ► kind of a systems problem everything [<a href="https://overcast.fm/+B7NDe6Vec/410">TS</a>]
00:06:54 ◼ ► manufacturing to procurement all those [<a href="https://overcast.fm/+B7NDe6Vec/414">TS</a>]
00:06:57 ◼ ► relationships with suppliers but it's [<a href="https://overcast.fm/+B7NDe6Vec/417">TS</a>]
00:07:00 ◼ ► really something kind of cool for us [<a href="https://overcast.fm/+B7NDe6Vec/420">TS</a>]
00:07:02 ◼ ► we've sort of worked with a lot of the [<a href="https://overcast.fm/+B7NDe6Vec/422">TS</a>]
00:07:04 ◼ ► folks who do the work here and I think [<a href="https://overcast.fm/+B7NDe6Vec/424">TS</a>]
00:07:06 ◼ ► all of us think it's just a fun and [<a href="https://overcast.fm/+B7NDe6Vec/426">TS</a>]
00:07:09 ◼ ► really important time to focus on [<a href="https://overcast.fm/+B7NDe6Vec/429">TS</a>]
00:07:11 ◼ ► what are you said you have there's three [<a href="https://overcast.fm/+B7NDe6Vec/431">TS</a>]
00:07:14 ◼ ► priorities three main priorities at [<a href="https://overcast.fm/+B7NDe6Vec/434">TS</a>]
00:07:16 ◼ ► Apple in this in this regard what are [<a href="https://overcast.fm/+B7NDe6Vec/436">TS</a>]
00:07:17 ◼ ► those three priorities so they haven't [<a href="https://overcast.fm/+B7NDe6Vec/437">TS</a>]
00:07:19 ◼ ► changed and I don't think they will the [<a href="https://overcast.fm/+B7NDe6Vec/439">TS</a>]
00:07:22 ◼ ► first is to address climate change and I [<a href="https://overcast.fm/+B7NDe6Vec/442">TS</a>]
00:07:25 ◼ ► say it really broadly that way because [<a href="https://overcast.fm/+B7NDe6Vec/445">TS</a>]
00:07:30 ◼ ► footprint or to become carbon neutral [<a href="https://overcast.fm/+B7NDe6Vec/450">TS</a>]
00:07:32 ◼ ► but really to look at climate change as [<a href="https://overcast.fm/+B7NDe6Vec/452">TS</a>]
00:07:35 ◼ ► a problem that the world is facing [<a href="https://overcast.fm/+B7NDe6Vec/455">TS</a>]
00:07:36 ◼ ► really the largest environmental and [<a href="https://overcast.fm/+B7NDe6Vec/456">TS</a>]
00:07:40 ◼ ► economic problem in many places we know [<a href="https://overcast.fm/+B7NDe6Vec/460">TS</a>]
00:07:43 ◼ ► we now see it's another big systems [<a href="https://overcast.fm/+B7NDe6Vec/463">TS</a>]
00:07:45 ◼ ► problem and so to address it obviously [<a href="https://overcast.fm/+B7NDe6Vec/465">TS</a>]
00:07:51 ◼ ► efficiency more renewable energy cleaner [<a href="https://overcast.fm/+B7NDe6Vec/471">TS</a>]
00:07:56 ◼ ► low-carbon world and so we take really [<a href="https://overcast.fm/+B7NDe6Vec/476">TS</a>]
00:08:00 ◼ ► seriously our responsibility to first [<a href="https://overcast.fm/+B7NDe6Vec/480">TS</a>]
00:08:01 ◼ ► start at home Apple is 100% renewable [<a href="https://overcast.fm/+B7NDe6Vec/481">TS</a>]
00:08:06 ◼ ► powered in 24 countries including our [<a href="https://overcast.fm/+B7NDe6Vec/486">TS</a>]
00:08:08 ◼ ► own I'm sorry is 96 percent really [<a href="https://overcast.fm/+B7NDe6Vec/488">TS</a>]
00:08:12 ◼ ► powered I'm about to get in trouble here [<a href="https://overcast.fm/+B7NDe6Vec/492">TS</a>]
00:08:13 ◼ ► in 24 countries we're 100% so in the [<a href="https://overcast.fm/+B7NDe6Vec/493">TS</a>]
00:08:18 ◼ ► u.s. were 100% in 23 other countries but [<a href="https://overcast.fm/+B7NDe6Vec/498">TS</a>]
00:08:21 ◼ ► when you average it out around the world [<a href="https://overcast.fm/+B7NDe6Vec/501">TS</a>]
00:08:22 ◼ ► we're at 96 percent and that includes [<a href="https://overcast.fm/+B7NDe6Vec/502">TS</a>]
00:08:25 ◼ ► our data centers those are at 100 [<a href="https://overcast.fm/+B7NDe6Vec/505">TS</a>]
00:08:27 ◼ ► percent so all of our data centers every [<a href="https://overcast.fm/+B7NDe6Vec/507">TS</a>]
00:08:30 ◼ ► time you send a message or send a [<a href="https://overcast.fm/+B7NDe6Vec/510">TS</a>]
00:08:34 ◼ ► FaceTime video you're using a data [<a href="https://overcast.fm/+B7NDe6Vec/514">TS</a>]
00:08:36 ◼ ► center that's not contributing to [<a href="https://overcast.fm/+B7NDe6Vec/516">TS</a>]
00:08:37 ◼ ► climate change and it includes our [<a href="https://overcast.fm/+B7NDe6Vec/517">TS</a>]
00:08:40 ◼ ► offices our new office Apple Park course [<a href="https://overcast.fm/+B7NDe6Vec/520">TS</a>]
00:08:43 ◼ ► being one of those but so 96% we're [<a href="https://overcast.fm/+B7NDe6Vec/523">TS</a>]
00:08:48 ◼ ► climate changes is number one we talked [<a href="https://overcast.fm/+B7NDe6Vec/528">TS</a>]
00:08:50 ◼ ► a little bit about resources number two [<a href="https://overcast.fm/+B7NDe6Vec/530">TS</a>]
00:08:53 ◼ ► and our third one kind of goes back to [<a href="https://overcast.fm/+B7NDe6Vec/533">TS</a>]
00:08:56 ◼ ► something that's been in our history for [<a href="https://overcast.fm/+B7NDe6Vec/536">TS</a>]
00:08:58 ◼ ► a long time and that's to use greener [<a href="https://overcast.fm/+B7NDe6Vec/538">TS</a>]
00:09:00 ◼ ► materials to remove toxic materials [<a href="https://overcast.fm/+B7NDe6Vec/540">TS</a>]
00:09:07 ◼ ► Apple removed halogenated compounds from [<a href="https://overcast.fm/+B7NDe6Vec/547">TS</a>]
00:09:10 ◼ ► our products years ago and so we wanted [<a href="https://overcast.fm/+B7NDe6Vec/550">TS</a>]
00:09:14 ◼ ► to sort of honor this history that Apple [<a href="https://overcast.fm/+B7NDe6Vec/554">TS</a>]
00:09:16 ◼ ► has had a pioneering the use of greener [<a href="https://overcast.fm/+B7NDe6Vec/556">TS</a>]
00:09:18 ◼ ► safer better materials and then keep [<a href="https://overcast.fm/+B7NDe6Vec/558">TS</a>]
00:09:22 ◼ ► that as one of our priorities because [<a href="https://overcast.fm/+B7NDe6Vec/562">TS</a>]
00:09:24 ◼ ► there's a lot of people who are very [<a href="https://overcast.fm/+B7NDe6Vec/564">TS</a>]
00:09:25 ◼ ► proud of the work they do to accomplish [<a href="https://overcast.fm/+B7NDe6Vec/565">TS</a>]
00:09:27 ◼ ► for example PVC pop PVC free power cords [<a href="https://overcast.fm/+B7NDe6Vec/567">TS</a>]
00:09:32 ◼ ► yes and that's become a you can bank on [<a href="https://overcast.fm/+B7NDe6Vec/572">TS</a>]
00:09:39 ◼ ► introduction introduction event is at [<a href="https://overcast.fm/+B7NDe6Vec/579">TS</a>]
00:09:42 ◼ ► some point there's going to be that [<a href="https://overcast.fm/+B7NDe6Vec/582">TS</a>]
00:09:44 ◼ ► green checklist and it's not something [<a href="https://overcast.fm/+B7NDe6Vec/584">TS</a>]
00:09:47 ◼ ► that gets rushed through it is late [<a href="https://overcast.fm/+B7NDe6Vec/587">TS</a>]
00:09:49 ◼ ► let's pause for a second we want to tell [<a href="https://overcast.fm/+B7NDe6Vec/589">TS</a>]
00:09:51 ◼ ► you how awesome this product is but we [<a href="https://overcast.fm/+B7NDe6Vec/591">TS</a>]
00:09:53 ◼ ► want to pause right now and just say [<a href="https://overcast.fm/+B7NDe6Vec/593">TS</a>]
00:09:55 ◼ ► look at this it's PVC free this free [<a href="https://overcast.fm/+B7NDe6Vec/595">TS</a>]
00:09:58 ◼ ► that free that's become a you can bank [<a href="https://overcast.fm/+B7NDe6Vec/598">TS</a>]
00:10:01 ◼ ► on it for every product and yeah I'm [<a href="https://overcast.fm/+B7NDe6Vec/601">TS</a>]
00:10:03 ◼ ► almost hoping it gets to the point where [<a href="https://overcast.fm/+B7NDe6Vec/603">TS</a>]
00:10:05 ◼ ► everyone says it along with us and you [<a href="https://overcast.fm/+B7NDe6Vec/605">TS</a>]
00:10:08 ◼ ► know because Phil Schiller is usually [<a href="https://overcast.fm/+B7NDe6Vec/608">TS</a>]
00:10:13 ◼ ► the secretary explaining things I call [<a href="https://overcast.fm/+B7NDe6Vec/613">TS</a>]
00:10:15 ◼ ► him but you know he's usually takes the [<a href="https://overcast.fm/+B7NDe6Vec/615">TS</a>]
00:10:19 ◼ ► time to really explain you know the [<a href="https://overcast.fm/+B7NDe6Vec/619">TS</a>]
00:10:21 ◼ ► products and all they do and it makes me [<a href="https://overcast.fm/+B7NDe6Vec/621">TS</a>]
00:10:23 ◼ ► really proud that he always insists that [<a href="https://overcast.fm/+B7NDe6Vec/623">TS</a>]
00:10:25 ◼ ► one of the things he wants to explain is [<a href="https://overcast.fm/+B7NDe6Vec/625">TS</a>]
00:10:27 ◼ ► the time that it takes I mean they are [<a href="https://overcast.fm/+B7NDe6Vec/627">TS</a>]
00:10:30 ◼ ► the materials that aren't in there and I [<a href="https://overcast.fm/+B7NDe6Vec/630">TS</a>]
00:10:32 ◼ ► think it's partially because he realizes [<a href="https://overcast.fm/+B7NDe6Vec/632">TS</a>]
00:10:36 ◼ ► engineering it takes to make those [<a href="https://overcast.fm/+B7NDe6Vec/636">TS</a>]
00:10:38 ◼ ► decisions to take those materials out [<a href="https://overcast.fm/+B7NDe6Vec/638">TS</a>]
00:10:40 ◼ ► and a lot of times with pollution it's [<a href="https://overcast.fm/+B7NDe6Vec/640">TS</a>]
00:10:43 ◼ ► you know you're talking about the stuff [<a href="https://overcast.fm/+B7NDe6Vec/643">TS</a>]
00:10:45 ◼ ► that didn't happen so that can be a hard [<a href="https://overcast.fm/+B7NDe6Vec/645">TS</a>]
00:10:48 ◼ ► thing for most people to appreciate or [<a href="https://overcast.fm/+B7NDe6Vec/648">TS</a>]
00:10:50 ◼ ► understand but it's always really cool [<a href="https://overcast.fm/+B7NDe6Vec/650">TS</a>]
00:10:51 ◼ ► that Apple takes the time to do that and [<a href="https://overcast.fm/+B7NDe6Vec/651">TS</a>]
00:10:54 ◼ ► and part of what makes it difficult for [<a href="https://overcast.fm/+B7NDe6Vec/654">TS</a>]
00:10:57 ◼ ► Apple in particular is that Apple has [<a href="https://overcast.fm/+B7NDe6Vec/657">TS</a>]
00:11:02 ◼ ► high standards it's what the company is [<a href="https://overcast.fm/+B7NDe6Vec/662">TS</a>]
00:11:04 ◼ ► known for in consumers minds part of the [<a href="https://overcast.fm/+B7NDe6Vec/664">TS</a>]
00:11:06 ◼ ► brand is that their stuff is very nice [<a href="https://overcast.fm/+B7NDe6Vec/666">TS</a>]
00:11:08 ◼ ► it is nice in terms of it just looks [<a href="https://overcast.fm/+B7NDe6Vec/668">TS</a>]
00:11:12 ◼ ► nice it feels nice and sometimes I think [<a href="https://overcast.fm/+B7NDe6Vec/672">TS</a>]
00:11:15 ◼ ► in the past some of the reason that some [<a href="https://overcast.fm/+B7NDe6Vec/675">TS</a>]
00:11:17 ◼ ► of these substances and materials that [<a href="https://overcast.fm/+B7NDe6Vec/677">TS</a>]
00:11:20 ◼ ► we use that are not environmentally [<a href="https://overcast.fm/+B7NDe6Vec/680">TS</a>]
00:11:22 ◼ ► friendly we use it was because such and [<a href="https://overcast.fm/+B7NDe6Vec/682">TS</a>]
00:11:26 ◼ ► such thing makes the glass shinier or [<a href="https://overcast.fm/+B7NDe6Vec/686">TS</a>]
00:11:28 ◼ ► something like that and so it's for [<a href="https://overcast.fm/+B7NDe6Vec/688">TS</a>]
00:11:30 ◼ ► Apple it's not we can't just get rid of [<a href="https://overcast.fm/+B7NDe6Vec/690">TS</a>]
00:11:32 ◼ ► it's like you can't just get rid of it [<a href="https://overcast.fm/+B7NDe6Vec/692">TS</a>]
00:11:34 ◼ ► you have to get rid of it and still keep [<a href="https://overcast.fm/+B7NDe6Vec/694">TS</a>]
00:11:36 ◼ ► the standards for the devices and the [<a href="https://overcast.fm/+B7NDe6Vec/696">TS</a>]
00:11:38 ◼ ► quality of the materials as high as [<a href="https://overcast.fm/+B7NDe6Vec/698">TS</a>]
00:11:41 ◼ ► and I think that's true I mean I wasn't [<a href="https://overcast.fm/+B7NDe6Vec/701">TS</a>]
00:11:45 ◼ ► in the labs when work was being done I [<a href="https://overcast.fm/+B7NDe6Vec/705">TS</a>]
00:11:47 ◼ ► think there's also an element of sort of [<a href="https://overcast.fm/+B7NDe6Vec/707">TS</a>]
00:11:49 ◼ ► that's the way it's always been done so [<a href="https://overcast.fm/+B7NDe6Vec/709">TS</a>]
00:11:52 ◼ ► powerchords is a great example you know [<a href="https://overcast.fm/+B7NDe6Vec/712">TS</a>]
00:11:55 ◼ ► do you need polyvinyl chloride in the [<a href="https://overcast.fm/+B7NDe6Vec/715">TS</a>]
00:11:58 ◼ ► power cord in order to make it strong [<a href="https://overcast.fm/+B7NDe6Vec/718">TS</a>]
00:11:59 ◼ ► enough and safe enough well pretty much [<a href="https://overcast.fm/+B7NDe6Vec/719">TS</a>]
00:12:02 ◼ ► around the world Apple is work to get [<a href="https://overcast.fm/+B7NDe6Vec/722">TS</a>]
00:12:04 ◼ ► certified power cords that don't have [<a href="https://overcast.fm/+B7NDe6Vec/724">TS</a>]
00:12:06 ◼ ► them they do feel different they are [<a href="https://overcast.fm/+B7NDe6Vec/726">TS</a>]
00:12:08 ◼ ► softer but there's a really important [<a href="https://overcast.fm/+B7NDe6Vec/728">TS</a>]
00:12:10 ◼ ► reason why which is that those materials [<a href="https://overcast.fm/+B7NDe6Vec/730">TS</a>]
00:12:12 ◼ ► are never introduced anywhere in the [<a href="https://overcast.fm/+B7NDe6Vec/732">TS</a>]
00:12:17 ◼ ► prevention of pollution for our workers [<a href="https://overcast.fm/+B7NDe6Vec/737">TS</a>]
00:12:21 ◼ ► manufacturing happens I think I think [<a href="https://overcast.fm/+B7NDe6Vec/741">TS</a>]
00:12:25 ◼ ► it's also a bit of a nod to the folks in [<a href="https://overcast.fm/+B7NDe6Vec/745">TS</a>]
00:12:29 ◼ ► technologies group you know we have an [<a href="https://overcast.fm/+B7NDe6Vec/749">TS</a>]
00:12:31 ◼ ► environmental testing lab here and it's [<a href="https://overcast.fm/+B7NDe6Vec/751">TS</a>]
00:12:34 ◼ ► grown over the years I was actually [<a href="https://overcast.fm/+B7NDe6Vec/754">TS</a>]
00:12:37 ◼ ► there yesterday day before can you [<a href="https://overcast.fm/+B7NDe6Vec/757">TS</a>]
00:12:40 ◼ ► remember the week is going by fast but [<a href="https://overcast.fm/+B7NDe6Vec/760">TS</a>]
00:12:42 ◼ ► you know we also have to test the parts [<a href="https://overcast.fm/+B7NDe6Vec/762">TS</a>]
00:12:45 ◼ ► that we get and one of the things we've [<a href="https://overcast.fm/+B7NDe6Vec/765">TS</a>]
00:12:47 ◼ ► been doing is testing so far I think [<a href="https://overcast.fm/+B7NDe6Vec/767">TS</a>]
00:12:49 ◼ ► it's over 20,000 individual parts [<a href="https://overcast.fm/+B7NDe6Vec/769">TS</a>]
00:12:51 ◼ ► because a lot of things end up in a part [<a href="https://overcast.fm/+B7NDe6Vec/771">TS</a>]
00:12:53 ◼ ► we might specify how we want the part to [<a href="https://overcast.fm/+B7NDe6Vec/773">TS</a>]
00:12:56 ◼ ► behave on what we want in it but a lot [<a href="https://overcast.fm/+B7NDe6Vec/776">TS</a>]
00:12:58 ◼ ► of times there is material that are in [<a href="https://overcast.fm/+B7NDe6Vec/778">TS</a>]
00:13:00 ◼ ► there that maybe maybe you don't need or [<a href="https://overcast.fm/+B7NDe6Vec/780">TS</a>]
00:13:02 ◼ ► maybe you don't realize or maybe we want [<a href="https://overcast.fm/+B7NDe6Vec/782">TS</a>]
00:13:04 ◼ ► to make sure is substitute it out and so [<a href="https://overcast.fm/+B7NDe6Vec/784">TS</a>]
00:13:07 ◼ ► we're also spending a lot of time it's [<a href="https://overcast.fm/+B7NDe6Vec/787">TS</a>]
00:13:08 ◼ ► almost like our own little DNA project [<a href="https://overcast.fm/+B7NDe6Vec/788">TS</a>]
00:13:11 ◼ ► you know learning and understanding into [<a href="https://overcast.fm/+B7NDe6Vec/791">TS</a>]
00:13:13 ◼ ► we what are in the parts that we get [<a href="https://overcast.fm/+B7NDe6Vec/793">TS</a>]
00:13:16 ◼ ► from our suppliers one of the things I [<a href="https://overcast.fm/+B7NDe6Vec/796">TS</a>]
00:13:19 ◼ ► don't want to skip around too much but [<a href="https://overcast.fm/+B7NDe6Vec/799">TS</a>]
00:13:21 ◼ ► okay I tend to do that how hard I do I [<a href="https://overcast.fm/+B7NDe6Vec/801">TS</a>]
00:13:25 ◼ ► do too but a lot of this stuff is [<a href="https://overcast.fm/+B7NDe6Vec/805">TS</a>]
00:13:27 ◼ ► interrelated it's it's like all of a [<a href="https://overcast.fm/+B7NDe6Vec/807">TS</a>]
00:13:29 ◼ ► sudden we're talking about the the [<a href="https://overcast.fm/+B7NDe6Vec/809">TS</a>]
00:13:33 ◼ ► materials that are used in these devices [<a href="https://overcast.fm/+B7NDe6Vec/813">TS</a>]
00:13:35 ◼ ► and it leads you immediately to talking [<a href="https://overcast.fm/+B7NDe6Vec/815">TS</a>]
00:13:37 ◼ ► about aspects of the supply chain but [<a href="https://overcast.fm/+B7NDe6Vec/817">TS</a>]
00:13:40 ◼ ► there's a part of the news this week is [<a href="https://overcast.fm/+B7NDe6Vec/820">TS</a>]
00:13:43 ◼ ► a series of four short videos animated [<a href="https://overcast.fm/+B7NDe6Vec/823">TS</a>]
00:13:45 ◼ ► videos by James Blagdon and I got a [<a href="https://overcast.fm/+B7NDe6Vec/825">TS</a>]
00:13:49 ◼ ► sneak look at them ahead of this so I [<a href="https://overcast.fm/+B7NDe6Vec/829">TS</a>]
00:13:51 ◼ ► can see it but by the time the show airs [<a href="https://overcast.fm/+B7NDe6Vec/831">TS</a>]
00:13:52 ◼ ► they'll be out and they're really kind [<a href="https://overcast.fm/+B7NDe6Vec/832">TS</a>]
00:13:55 ◼ ► of interesting but but they cover [<a href="https://overcast.fm/+B7NDe6Vec/835">TS</a>]
00:13:57 ◼ ► different different aspects of it and [<a href="https://overcast.fm/+B7NDe6Vec/837">TS</a>]
00:13:59 ◼ ► one of them covers the the the goal of [<a href="https://overcast.fm/+B7NDe6Vec/839">TS</a>]
00:14:05 ◼ ► having no it correct me if I'm wrong but [<a href="https://overcast.fm/+B7NDe6Vec/845">TS</a>]
00:14:08 ◼ ► the goal is to have no waste going to [<a href="https://overcast.fm/+B7NDe6Vec/848">TS</a>]
00:14:10 ◼ ► landfills from the supply chain yeah [<a href="https://overcast.fm/+B7NDe6Vec/850">TS</a>]
00:14:13 ◼ ► right now the video covers our final [<a href="https://overcast.fm/+B7NDe6Vec/853">TS</a>]
00:14:16 ◼ ► assembly facilities so those that's why [<a href="https://overcast.fm/+B7NDe6Vec/856">TS</a>]
00:14:20 ◼ ► you'll see in the video and emphasis on [<a href="https://overcast.fm/+B7NDe6Vec/860">TS</a>]
00:14:22 ◼ ► sort of material coming in which is you [<a href="https://overcast.fm/+B7NDe6Vec/862">TS</a>]
00:14:25 ◼ ► know what happens at those facilities a [<a href="https://overcast.fm/+B7NDe6Vec/865">TS</a>]
00:14:26 ◼ ► lot of material and parts come in and [<a href="https://overcast.fm/+B7NDe6Vec/866">TS</a>]
00:14:28 ◼ ► then they're assembled and a product [<a href="https://overcast.fm/+B7NDe6Vec/868">TS</a>]
00:14:30 ◼ ► goes out the door but yeah so the [<a href="https://overcast.fm/+B7NDe6Vec/870">TS</a>]
00:14:32 ◼ ► emphasis on is on this idea and it's not [<a href="https://overcast.fm/+B7NDe6Vec/872">TS</a>]
00:14:35 ◼ ► but I think Apple is really embracing it [<a href="https://overcast.fm/+B7NDe6Vec/875">TS</a>]
00:14:38 ◼ ► we have facilities now all of our final [<a href="https://overcast.fm/+B7NDe6Vec/878">TS</a>]
00:14:41 ◼ ► assembly facilities in you know we have [<a href="https://overcast.fm/+B7NDe6Vec/881">TS</a>]
00:14:45 ◼ ► a facility in Cork we have facilities in [<a href="https://overcast.fm/+B7NDe6Vec/885">TS</a>]
00:14:47 ◼ ► China we have Cellini in Brazil and our [<a href="https://overcast.fm/+B7NDe6Vec/887">TS</a>]
00:14:51 ◼ ► facility here in California are now [<a href="https://overcast.fm/+B7NDe6Vec/891">TS</a>]
00:14:53 ◼ ► certified by ul as zero waste and it was [<a href="https://overcast.fm/+B7NDe6Vec/893">TS</a>]
00:14:58 ◼ ► you know this classic environment versus [<a href="https://overcast.fm/+B7NDe6Vec/898">TS</a>]
00:15:02 ◼ ► you know economy argument that's so [<a href="https://overcast.fm/+B7NDe6Vec/902">TS</a>]
00:15:06 ◼ ► false and it was so evident because the [<a href="https://overcast.fm/+B7NDe6Vec/906">TS</a>]
00:15:08 ◼ ► reason this started was looking at a [<a href="https://overcast.fm/+B7NDe6Vec/908">TS</a>]
00:15:10 ◼ ► problem and thinking oh we just got all [<a href="https://overcast.fm/+B7NDe6Vec/910">TS</a>]
00:15:14 ◼ ► thinking oh the answer is recycling but [<a href="https://overcast.fm/+B7NDe6Vec/914">TS</a>]
00:15:16 ◼ ► really the answer is to think smart [<a href="https://overcast.fm/+B7NDe6Vec/916">TS</a>]
00:15:18 ◼ ► about why are so many things coming in [<a href="https://overcast.fm/+B7NDe6Vec/918">TS</a>]
00:15:21 ◼ ► but leaving empty and can they go back [<a href="https://overcast.fm/+B7NDe6Vec/921">TS</a>]
00:15:23 ◼ ► can you take a pallet or can you take a [<a href="https://overcast.fm/+B7NDe6Vec/923">TS</a>]
00:15:27 ◼ ► pain's material and send it back so it [<a href="https://overcast.fm/+B7NDe6Vec/927">TS</a>]
00:15:29 ◼ ► can be used over and over again and that [<a href="https://overcast.fm/+B7NDe6Vec/929">TS</a>]
00:15:31 ◼ ► saves money so people really embraced it [<a href="https://overcast.fm/+B7NDe6Vec/931">TS</a>]
00:15:34 ◼ ► it's not always easy to see that path [<a href="https://overcast.fm/+B7NDe6Vec/934">TS</a>]
00:15:37 ◼ ► towards saving money but everybody feels [<a href="https://overcast.fm/+B7NDe6Vec/937">TS</a>]
00:15:40 ◼ ► really good about the idea of not having [<a href="https://overcast.fm/+B7NDe6Vec/940">TS</a>]
00:15:44 ◼ ► to send waste to a landfill in order to [<a href="https://overcast.fm/+B7NDe6Vec/944">TS</a>]
00:15:46 ◼ ► produce our products in other words it's [<a href="https://overcast.fm/+B7NDe6Vec/946">TS</a>]
00:15:49 ◼ ► sort of in the common sense of the word [<a href="https://overcast.fm/+B7NDe6Vec/949">TS</a>]
00:15:52 ◼ ► it's kind of like a simpler form of [<a href="https://overcast.fm/+B7NDe6Vec/952">TS</a>]
00:15:54 ◼ ► recycling where instead of having you [<a href="https://overcast.fm/+B7NDe6Vec/954">TS</a>]
00:15:57 ◼ ► know and again you think about the [<a href="https://overcast.fm/+B7NDe6Vec/957">TS</a>]
00:15:59 ◼ ► magnitude of it in some times it it just [<a href="https://overcast.fm/+B7NDe6Vec/959">TS</a>]
00:16:02 ◼ ► it boggles the mind where they're [<a href="https://overcast.fm/+B7NDe6Vec/962">TS</a>]
00:16:03 ◼ ► talking about a assembly facility that [<a href="https://overcast.fm/+B7NDe6Vec/963">TS</a>]
00:16:06 ◼ ► is turning out 150,000 iPhones a day [<a href="https://overcast.fm/+B7NDe6Vec/966">TS</a>]
00:16:09 ◼ ► which is crazy and you just think well [<a href="https://overcast.fm/+B7NDe6Vec/969">TS</a>]
00:16:11 ◼ ► every single one of those iPhones has a [<a href="https://overcast.fm/+B7NDe6Vec/971">TS</a>]
00:16:13 ◼ ► touch ID sensor and it comes in in a [<a href="https://overcast.fm/+B7NDe6Vec/973">TS</a>]
00:16:17 ◼ ► and if you can just have those trays [<a href="https://overcast.fm/+B7NDe6Vec/977">TS</a>]
00:16:19 ◼ ► that were used to deliver the touch ID [<a href="https://overcast.fm/+B7NDe6Vec/979">TS</a>]
00:16:22 ◼ ► sensors in the morning go back out and [<a href="https://overcast.fm/+B7NDe6Vec/982">TS</a>]
00:16:25 ◼ ► the same tray is being used to deliver [<a href="https://overcast.fm/+B7NDe6Vec/985">TS</a>]
00:16:27 ◼ ► the touch ID sensor in the afternoon [<a href="https://overcast.fm/+B7NDe6Vec/987">TS</a>]
00:16:29 ◼ ► that's it's sort of like recycling [<a href="https://overcast.fm/+B7NDe6Vec/989">TS</a>]
00:16:32 ◼ ► without actually having to go through [<a href="https://overcast.fm/+B7NDe6Vec/992">TS</a>]
00:16:33 ◼ ► all the process of actually remoulding [<a href="https://overcast.fm/+B7NDe6Vec/993">TS</a>]
00:16:37 ◼ ► the material and and turning it into a [<a href="https://overcast.fm/+B7NDe6Vec/997">TS</a>]
00:16:39 ◼ ► new tray why turn it why turn a tray [<a href="https://overcast.fm/+B7NDe6Vec/999">TS</a>]
00:16:42 ◼ ► that was used once into it another tray [<a href="https://overcast.fm/+B7NDe6Vec/1002">TS</a>]
00:16:44 ◼ ► when you could just reuse the tray yeah [<a href="https://overcast.fm/+B7NDe6Vec/1004">TS</a>]
00:16:45 ◼ ► exactly I mean it's that old adage of [<a href="https://overcast.fm/+B7NDe6Vec/1005">TS</a>]
00:16:48 ◼ ► reduce reuse and recycle is part of it [<a href="https://overcast.fm/+B7NDe6Vec/1008">TS</a>]
00:16:51 ◼ ► but it shouldn't be the first place we [<a href="https://overcast.fm/+B7NDe6Vec/1011">TS</a>]
00:16:54 ◼ ► go and I kind of like the way you're [<a href="https://overcast.fm/+B7NDe6Vec/1014">TS</a>]
00:16:56 ◼ ► you're explaining because part of our [<a href="https://overcast.fm/+B7NDe6Vec/1016">TS</a>]
00:16:58 ◼ ► thought of these videos was you know not [<a href="https://overcast.fm/+B7NDe6Vec/1018">TS</a>]
00:17:00 ◼ ► everyone at home has a final assembly [<a href="https://overcast.fm/+B7NDe6Vec/1020">TS</a>]
00:17:06 ◼ ► opportunity to think the same way about [<a href="https://overcast.fm/+B7NDe6Vec/1026">TS</a>]
00:17:08 ◼ ► the ways that they might produce and we [<a href="https://overcast.fm/+B7NDe6Vec/1028">TS</a>]
00:17:12 ◼ ► really wanted to connect our customers [<a href="https://overcast.fm/+B7NDe6Vec/1032">TS</a>]
00:17:14 ◼ ► first to what we do but also maybe to [<a href="https://overcast.fm/+B7NDe6Vec/1034">TS</a>]
00:17:18 ◼ ► spark in them the thoughts of hey that's [<a href="https://overcast.fm/+B7NDe6Vec/1038">TS</a>]
00:17:20 ◼ ► a really interesting way of thinking [<a href="https://overcast.fm/+B7NDe6Vec/1040">TS</a>]
00:17:21 ◼ ► about you know life in general and maybe [<a href="https://overcast.fm/+B7NDe6Vec/1041">TS</a>]
00:17:25 ◼ ► it applies a little me maybe maybe they [<a href="https://overcast.fm/+B7NDe6Vec/1045">TS</a>]
00:17:27 ◼ ► won't make that connection but really [<a href="https://overcast.fm/+B7NDe6Vec/1047">TS</a>]
00:17:29 ◼ ► just want to make it simple maybe [<a href="https://overcast.fm/+B7NDe6Vec/1049">TS</a>]
00:17:32 ◼ ► and to reach people where they are but [<a href="https://overcast.fm/+B7NDe6Vec/1052">TS</a>]
00:17:35 ◼ ► but also it gave us a chance the video [<a href="https://overcast.fm/+B7NDe6Vec/1055">TS</a>]
00:17:37 ◼ ► you're talking about gave John a chance [<a href="https://overcast.fm/+B7NDe6Vec/1057">TS</a>]
00:17:40 ◼ ► and there are just so many cool stories [<a href="https://overcast.fm/+B7NDe6Vec/1060">TS</a>]
00:17:42 ◼ ► at Apple of people who don't have to but [<a href="https://overcast.fm/+B7NDe6Vec/1062">TS</a>]
00:17:45 ◼ ► want to do the right thing and figure [<a href="https://overcast.fm/+B7NDe6Vec/1065">TS</a>]
00:17:47 ◼ ► out through maybe a little bit of trial [<a href="https://overcast.fm/+B7NDe6Vec/1067">TS</a>]
00:17:50 ◼ ► and error John has a little bit of a [<a href="https://overcast.fm/+B7NDe6Vec/1070">TS</a>]
00:17:52 ◼ ► trial and error moment in that short [<a href="https://overcast.fm/+B7NDe6Vec/1072">TS</a>]
00:17:54 ◼ ► video but you know they figure out what [<a href="https://overcast.fm/+B7NDe6Vec/1074">TS</a>]
00:17:56 ◼ ► to do and then the beauty of Apple of [<a href="https://overcast.fm/+B7NDe6Vec/1076">TS</a>]
00:17:59 ◼ ► course is once we figure out what to do [<a href="https://overcast.fm/+B7NDe6Vec/1079">TS</a>]
00:18:01 ◼ ► we learn how to do it at scale pretty [<a href="https://overcast.fm/+B7NDe6Vec/1081">TS</a>]
00:18:03 ◼ ► quickly yeah I've noticed it like my my [<a href="https://overcast.fm/+B7NDe6Vec/1083">TS</a>]
00:18:06 ◼ ► son is in seventh grade and I it's not [<a href="https://overcast.fm/+B7NDe6Vec/1086">TS</a>]
00:18:09 ◼ ► like a rule it's not like they're told [<a href="https://overcast.fm/+B7NDe6Vec/1089">TS</a>]
00:18:11 ◼ ► everybody has to come in with it but as [<a href="https://overcast.fm/+B7NDe6Vec/1091">TS</a>]
00:18:12 ◼ ► far as I can tell every kid comes into [<a href="https://overcast.fm/+B7NDe6Vec/1092">TS</a>]
00:18:16 ◼ ► with a like a thermos or you know [<a href="https://overcast.fm/+B7NDe6Vec/1096">TS</a>]
00:18:19 ◼ ► aluminum water bottle and so for [<a href="https://overcast.fm/+B7NDe6Vec/1099">TS</a>]
00:18:21 ◼ ► drinking water nobody brick brings in [<a href="https://overcast.fm/+B7NDe6Vec/1101">TS</a>]
00:18:24 ◼ ► you know like the retail bottles of [<a href="https://overcast.fm/+B7NDe6Vec/1104">TS</a>]
00:18:26 ◼ ► water every every kid comes in with with [<a href="https://overcast.fm/+B7NDe6Vec/1106">TS</a>]
00:18:28 ◼ ► a little thermos that they just fill [<a href="https://overcast.fm/+B7NDe6Vec/1108">TS</a>]
00:18:30 ◼ ► with cold water at the beginning of the [<a href="https://overcast.fm/+B7NDe6Vec/1110">TS</a>]
00:18:31 ◼ ► day yeah and they don't see it right I'm [<a href="https://overcast.fm/+B7NDe6Vec/1111">TS</a>]
00:18:34 ◼ ► guessing your son doesn't see it as a [<a href="https://overcast.fm/+B7NDe6Vec/1114">TS</a>]
00:18:36 ◼ ► pain or anything weird he actually just [<a href="https://overcast.fm/+B7NDe6Vec/1116">TS</a>]
00:18:39 ◼ ► thinks of it is the way to drink water [<a href="https://overcast.fm/+B7NDe6Vec/1119">TS</a>]
00:18:41 ◼ ► yeah I know my son is considerably older [<a href="https://overcast.fm/+B7NDe6Vec/1121">TS</a>]
00:18:45 ◼ ► but uh you know he I was talking to him [<a href="https://overcast.fm/+B7NDe6Vec/1125">TS</a>]
00:18:47 ◼ ► yesterday and he I said you know what'd [<a href="https://overcast.fm/+B7NDe6Vec/1127">TS</a>]
00:18:49 ◼ ► you have for lunch I didn't eat I said [<a href="https://overcast.fm/+B7NDe6Vec/1129">TS</a>]
00:18:51 ◼ ► oh you know so then as a mom I'm upset [<a href="https://overcast.fm/+B7NDe6Vec/1131">TS</a>]
00:18:53 ◼ ► but then he I'm like would you do he's [<a href="https://overcast.fm/+B7NDe6Vec/1133">TS</a>]
00:18:55 ◼ ► like I drank water all day I was like [<a href="https://overcast.fm/+B7NDe6Vec/1135">TS</a>]
00:18:56 ◼ ► how you do that he said I brought a [<a href="https://overcast.fm/+B7NDe6Vec/1136">TS</a>]
00:18:57 ◼ ► water bottle from home you know just [<a href="https://overcast.fm/+B7NDe6Vec/1137">TS</a>]
00:19:00 ◼ ► like leave me alone but they don't you [<a href="https://overcast.fm/+B7NDe6Vec/1140">TS</a>]
00:19:01 ◼ ► know it's not a big deal and it's not [<a href="https://overcast.fm/+B7NDe6Vec/1141">TS</a>]
00:19:03 ◼ ► seen as um like like you don't need to [<a href="https://overcast.fm/+B7NDe6Vec/1143">TS</a>]
00:19:06 ◼ ► buy this you know all the waters it's [<a href="https://overcast.fm/+B7NDe6Vec/1146">TS</a>]
00:19:09 ◼ ► right there it's for us it's actually [<a href="https://overcast.fm/+B7NDe6Vec/1149">TS</a>]
00:19:10 ◼ ► one of the blessings we have in this [<a href="https://overcast.fm/+B7NDe6Vec/1150">TS</a>]
00:19:12 ◼ ► country is a mostly secure supply of [<a href="https://overcast.fm/+B7NDe6Vec/1152">TS</a>]
00:19:16 ◼ ► clean drinking water yeah but it's it [<a href="https://overcast.fm/+B7NDe6Vec/1156">TS</a>]
00:19:17 ◼ ► that's exactly it though it just seems [<a href="https://overcast.fm/+B7NDe6Vec/1157">TS</a>]
00:19:19 ◼ ► it just comes naturally to to kids today [<a href="https://overcast.fm/+B7NDe6Vec/1159">TS</a>]
00:19:21 ◼ ► it doesn't that it doesn't seem like [<a href="https://overcast.fm/+B7NDe6Vec/1161">TS</a>]
00:19:23 ◼ ► they they don't even see it as like oh [<a href="https://overcast.fm/+B7NDe6Vec/1163">TS</a>]
00:19:26 ◼ ► environment it's just this just makes [<a href="https://overcast.fm/+B7NDe6Vec/1166">TS</a>]
00:19:28 ◼ ► sense absolutely and I sometimes wonder [<a href="https://overcast.fm/+B7NDe6Vec/1168">TS</a>]
00:19:32 ◼ ► what other things will be that way I [<a href="https://overcast.fm/+B7NDe6Vec/1172">TS</a>]
00:19:33 ◼ ► know climate change will be that way um [<a href="https://overcast.fm/+B7NDe6Vec/1173">TS</a>]
00:19:36 ◼ ► so but you know you just you wonder what [<a href="https://overcast.fm/+B7NDe6Vec/1176">TS</a>]
00:19:39 ◼ ► other things will sort of be baked in [<a href="https://overcast.fm/+B7NDe6Vec/1179">TS</a>]
00:19:43 ◼ ► thoughtful about the planet and sort of [<a href="https://overcast.fm/+B7NDe6Vec/1183">TS</a>]
00:19:45 ◼ ► your role in the planet um one of the [<a href="https://overcast.fm/+B7NDe6Vec/1185">TS</a>]
00:19:49 ◼ ► other videos again skipping around a [<a href="https://overcast.fm/+B7NDe6Vec/1189">TS</a>]
00:19:52 ◼ ► little bit but it's all in your purview [<a href="https://overcast.fm/+B7NDe6Vec/1192">TS</a>]
00:19:55 ◼ ► one of them focused on the new Apple [<a href="https://overcast.fm/+B7NDe6Vec/1195">TS</a>]
00:20:00 ◼ ► Park and how the the building is that I [<a href="https://overcast.fm/+B7NDe6Vec/1200">TS</a>]
00:20:06 ◼ ► don't think it's a stretch to say that [<a href="https://overcast.fm/+B7NDe6Vec/1206">TS</a>]
00:20:08 ◼ ► it's an innovative design to cooling [<a href="https://overcast.fm/+B7NDe6Vec/1208">TS</a>]
00:20:11 ◼ ► that it's a combination of cold water [<a href="https://overcast.fm/+B7NDe6Vec/1211">TS</a>]
00:20:14 ◼ ► running through pipes and a sort of a [<a href="https://overcast.fm/+B7NDe6Vec/1214">TS</a>]
00:20:18 ◼ ► breathable let the wind blow through the [<a href="https://overcast.fm/+B7NDe6Vec/1218">TS</a>]
00:20:20 ◼ ► building to to circulate can you tell me [<a href="https://overcast.fm/+B7NDe6Vec/1220">TS</a>]
00:20:24 ◼ ► more about that yeah you know I so these [<a href="https://overcast.fm/+B7NDe6Vec/1224">TS</a>]
00:20:27 ◼ ► will be out and hopefully everybody will [<a href="https://overcast.fm/+B7NDe6Vec/1227">TS</a>]
00:20:29 ◼ ► seen them but if you haven't seen the [<a href="https://overcast.fm/+B7NDe6Vec/1229">TS</a>]
00:20:30 ◼ ► building with Dan Whisenhunt who's done [<a href="https://overcast.fm/+B7NDe6Vec/1230">TS</a>]
00:20:34 ◼ ► a lot of the work overseeing the [<a href="https://overcast.fm/+B7NDe6Vec/1234">TS</a>]
00:20:37 ◼ ► construction and of Apple Park Dan talks [<a href="https://overcast.fm/+B7NDe6Vec/1237">TS</a>]
00:20:41 ◼ ► about you know the the way the building [<a href="https://overcast.fm/+B7NDe6Vec/1241">TS</a>]
00:20:44 ◼ ► was designed by Foster and partners to [<a href="https://overcast.fm/+B7NDe6Vec/1244">TS</a>]
00:20:46 ◼ ► be a breathing building and he does a [<a href="https://overcast.fm/+B7NDe6Vec/1246">TS</a>]
00:20:49 ◼ ► lovely job and Blagdon does a great job [<a href="https://overcast.fm/+B7NDe6Vec/1249">TS</a>]
00:20:51 ◼ ► of sort of illustrating the idea of [<a href="https://overcast.fm/+B7NDe6Vec/1251">TS</a>]
00:20:53 ◼ ► here's a typical building and here's how [<a href="https://overcast.fm/+B7NDe6Vec/1253">TS</a>]
00:20:56 ◼ ► this one works now you know we have kind [<a href="https://overcast.fm/+B7NDe6Vec/1256">TS</a>]
00:20:58 ◼ ► of a we have an advantage first off [<a href="https://overcast.fm/+B7NDe6Vec/1258">TS</a>]
00:21:01 ◼ ► we're in you know Silicon Valley in [<a href="https://overcast.fm/+B7NDe6Vec/1261">TS</a>]
00:21:04 ◼ ► Cupertino and the climate here is is [<a href="https://overcast.fm/+B7NDe6Vec/1264">TS</a>]
00:21:08 ◼ ► mild although it can get pretty warm in [<a href="https://overcast.fm/+B7NDe6Vec/1268">TS</a>]
00:21:10 ◼ ► the summer it's not New Orleans hot like [<a href="https://overcast.fm/+B7NDe6Vec/1270">TS</a>]
00:21:12 ◼ ► what I'm used to born with is hot you [<a href="https://overcast.fm/+B7NDe6Vec/1272">TS</a>]
00:21:15 ◼ ► get warm but 75% oh I was gonna mention [<a href="https://overcast.fm/+B7NDe6Vec/1275">TS</a>]
00:21:18 ◼ ► Philadelphia humidity but you could you [<a href="https://overcast.fm/+B7NDe6Vec/1278">TS</a>]
00:21:19 ◼ ► you trumped me with you know you're [<a href="https://overcast.fm/+B7NDe6Vec/1279">TS</a>]
00:21:22 ◼ ► almost the same it's the same as DC [<a href="https://overcast.fm/+B7NDe6Vec/1282">TS</a>]
00:21:24 ◼ ► people spell New Orleans is so hot [<a href="https://overcast.fm/+B7NDe6Vec/1284">TS</a>]
00:21:26 ◼ ► normally no it's not hot in the summer [<a href="https://overcast.fm/+B7NDe6Vec/1286">TS</a>]
00:21:28 ◼ ► when it's humid there's just nothing [<a href="https://overcast.fm/+B7NDe6Vec/1288">TS</a>]
00:21:30 ◼ ► like it but you know 75% of the time at [<a href="https://overcast.fm/+B7NDe6Vec/1290">TS</a>]
00:21:33 ◼ ► Apple Park we're estimating that there [<a href="https://overcast.fm/+B7NDe6Vec/1293">TS</a>]
00:21:38 ◼ ► air-conditioning and you're right the [<a href="https://overcast.fm/+B7NDe6Vec/1298">TS</a>]
00:21:40 ◼ ► building sorter is designed to have this [<a href="https://overcast.fm/+B7NDe6Vec/1300">TS</a>]
00:21:45 ◼ ► convection into the building hunt [<a href="https://overcast.fm/+B7NDe6Vec/1305">TS</a>]
00:21:47 ◼ ► through these louvers and then pass [<a href="https://overcast.fm/+B7NDe6Vec/1307">TS</a>]
00:21:49 ◼ ► concrete that has cool water circulating [<a href="https://overcast.fm/+B7NDe6Vec/1309">TS</a>]
00:21:52 ◼ ► in it and that should be enough and it [<a href="https://overcast.fm/+B7NDe6Vec/1312">TS</a>]
00:21:55 ◼ ► is also designed to have a lot of air do [<a href="https://overcast.fm/+B7NDe6Vec/1315">TS</a>]
00:21:57 ◼ ► that and so you know there's lots of [<a href="https://overcast.fm/+B7NDe6Vec/1317">TS</a>]
00:22:00 ◼ ► studies that show that sort of outside [<a href="https://overcast.fm/+B7NDe6Vec/1320">TS</a>]
00:22:02 ◼ ► air Sun soda is actually the environment [<a href="https://overcast.fm/+B7NDe6Vec/1322">TS</a>]
00:22:06 ◼ ► we humans were meant to be in not the [<a href="https://overcast.fm/+B7NDe6Vec/1326">TS</a>]
00:22:08 ◼ ► artificially conditioned environment and [<a href="https://overcast.fm/+B7NDe6Vec/1328">TS</a>]
00:22:12 ◼ ► the building is on track to be certified [<a href="https://overcast.fm/+B7NDe6Vec/1332">TS</a>]
00:22:15 ◼ ► by the US Green Building Council as LEED [<a href="https://overcast.fm/+B7NDe6Vec/1335">TS</a>]
00:22:20 ◼ ► certification for environment and energy [<a href="https://overcast.fm/+B7NDe6Vec/1340">TS</a>]
00:22:23 ◼ ► efficiency and smartness and so we're [<a href="https://overcast.fm/+B7NDe6Vec/1343">TS</a>]
00:22:25 ◼ ► really proud of that because it includes [<a href="https://overcast.fm/+B7NDe6Vec/1345">TS</a>]
00:22:27 ◼ ► the Rd facilities it's really a rd park [<a href="https://overcast.fm/+B7NDe6Vec/1347">TS</a>]
00:22:30 ◼ ► as much as it's an office building so [<a href="https://overcast.fm/+B7NDe6Vec/1350">TS</a>]
00:22:33 ◼ ► it's going to be exciting I'm thrilled [<a href="https://overcast.fm/+B7NDe6Vec/1353">TS</a>]
00:22:36 ◼ ► for the day we actually move in although [<a href="https://overcast.fm/+B7NDe6Vec/1356">TS</a>]
00:22:38 ◼ ► I know it's going to be a little bit of [<a href="https://overcast.fm/+B7NDe6Vec/1358">TS</a>]
00:22:40 ◼ ► madness let's be awful fun moving is [<a href="https://overcast.fm/+B7NDe6Vec/1360">TS</a>]
00:22:43 ◼ ► always madness moving to the world's [<a href="https://overcast.fm/+B7NDe6Vec/1363">TS</a>]
00:22:45 ◼ ► largest corporation it the Crosstown is [<a href="https://overcast.fm/+B7NDe6Vec/1365">TS</a>]
00:22:48 ◼ ► really I don't know what could go wrong [<a href="https://overcast.fm/+B7NDe6Vec/1368">TS</a>]
00:22:51 ◼ ► really um all right here's a question [<a href="https://overcast.fm/+B7NDe6Vec/1371">TS</a>]
00:22:55 ◼ ► that I have and I I would like explain [<a href="https://overcast.fm/+B7NDe6Vec/1375">TS</a>]
00:23:00 ◼ ► it to me like I'm an idiot what it mean [<a href="https://overcast.fm/+B7NDe6Vec/1380">TS</a>]
00:23:03 ◼ ► what renewable energy means in the sense [<a href="https://overcast.fm/+B7NDe6Vec/1383">TS</a>]
00:23:06 ◼ ► of 96% of your operations are running on [<a href="https://overcast.fm/+B7NDe6Vec/1386">TS</a>]
00:23:10 ◼ ► renewable energy and in 24 countries a [<a href="https://overcast.fm/+B7NDe6Vec/1390">TS</a>]
00:23:13 ◼ ► hundred percent explain to me what that [<a href="https://overcast.fm/+B7NDe6Vec/1393">TS</a>]
00:23:15 ◼ ► means and why it why I should care so [<a href="https://overcast.fm/+B7NDe6Vec/1395">TS</a>]
00:23:18 ◼ ► you know we we set a goal to run on 100% [<a href="https://overcast.fm/+B7NDe6Vec/1398">TS</a>]
00:23:22 ◼ ► renewable for all of our operations and [<a href="https://overcast.fm/+B7NDe6Vec/1402">TS</a>]
00:23:24 ◼ ► I just want to say notably we set a goal [<a href="https://overcast.fm/+B7NDe6Vec/1404">TS</a>]
00:23:27 ◼ ► from the beginning to run data centers [<a href="https://overcast.fm/+B7NDe6Vec/1407">TS</a>]
00:23:28 ◼ ► on renewable energy you should care [<a href="https://overcast.fm/+B7NDe6Vec/1408">TS</a>]
00:23:32 ◼ ► because climate change is real is [<a href="https://overcast.fm/+B7NDe6Vec/1412">TS</a>]
00:23:33 ◼ ► happening and any responsible company [<a href="https://overcast.fm/+B7NDe6Vec/1413">TS</a>]
00:23:36 ◼ ► ought to be thinking about its role in [<a href="https://overcast.fm/+B7NDe6Vec/1416">TS</a>]
00:23:40 ◼ ► solving that problem it's just that [<a href="https://overcast.fm/+B7NDe6Vec/1420">TS</a>]
00:23:42 ◼ ► simple to me I mean you know Tim talks a [<a href="https://overcast.fm/+B7NDe6Vec/1422">TS</a>]
00:23:44 ◼ ► lot about companies are made of people [<a href="https://overcast.fm/+B7NDe6Vec/1424">TS</a>]
00:23:46 ◼ ► and companies have values and they [<a href="https://overcast.fm/+B7NDe6Vec/1426">TS</a>]
00:23:48 ◼ ► should stand for things and this company [<a href="https://overcast.fm/+B7NDe6Vec/1428">TS</a>]
00:23:50 ◼ ► has said very clearly that one of the [<a href="https://overcast.fm/+B7NDe6Vec/1430">TS</a>]
00:23:52 ◼ ► things we stand for is taking care of [<a href="https://overcast.fm/+B7NDe6Vec/1432">TS</a>]
00:23:54 ◼ ► our environment I don't think that's you [<a href="https://overcast.fm/+B7NDe6Vec/1434">TS</a>]
00:23:58 ◼ ► know in any way partisan either I think [<a href="https://overcast.fm/+B7NDe6Vec/1438">TS</a>]
00:24:00 ◼ ► most people would say less pollution is [<a href="https://overcast.fm/+B7NDe6Vec/1440">TS</a>]
00:24:02 ◼ ► good you know more pollution is bad but [<a href="https://overcast.fm/+B7NDe6Vec/1442">TS</a>]
00:24:06 ◼ ► also the idea that having the planet and [<a href="https://overcast.fm/+B7NDe6Vec/1446">TS</a>]
00:24:08 ◼ ► having the resources of the planet [<a href="https://overcast.fm/+B7NDe6Vec/1448">TS</a>]
00:24:10 ◼ ► around for future generations is really [<a href="https://overcast.fm/+B7NDe6Vec/1450">TS</a>]
00:24:13 ◼ ► important and then you're a parent but I [<a href="https://overcast.fm/+B7NDe6Vec/1453">TS</a>]
00:24:15 ◼ ► think many of us think about our [<a href="https://overcast.fm/+B7NDe6Vec/1455">TS</a>]
00:24:18 ◼ ► obligation to future generations not to [<a href="https://overcast.fm/+B7NDe6Vec/1458">TS</a>]
00:24:22 ◼ ► heading to the point where the only [<a href="https://overcast.fm/+B7NDe6Vec/1462">TS</a>]
00:24:24 ◼ ► option is to you know recolonize or [<a href="https://overcast.fm/+B7NDe6Vec/1464">TS</a>]
00:24:26 ◼ ► colonize another planet just doesn't [<a href="https://overcast.fm/+B7NDe6Vec/1466">TS</a>]
00:24:28 ◼ ► seem like the parental thing to do and [<a href="https://overcast.fm/+B7NDe6Vec/1468">TS</a>]
00:24:33 ◼ ► so there's there's all kinds of reasons [<a href="https://overcast.fm/+B7NDe6Vec/1473">TS</a>]
00:24:34 ◼ ► and I could get I can wax all day about [<a href="https://overcast.fm/+B7NDe6Vec/1474">TS</a>]
00:24:38 ◼ ► climate change but what we said is look [<a href="https://overcast.fm/+B7NDe6Vec/1478">TS</a>]
00:24:40 ◼ ► ideally you know we are not a power [<a href="https://overcast.fm/+B7NDe6Vec/1480">TS</a>]
00:24:41 ◼ ► company we are not a utility if the [<a href="https://overcast.fm/+B7NDe6Vec/1481">TS</a>]
00:24:44 ◼ ► world was where we want it to be today [<a href="https://overcast.fm/+B7NDe6Vec/1484">TS</a>]
00:24:46 ◼ ► there'd be a utility saying hey what [<a href="https://overcast.fm/+B7NDe6Vec/1486">TS</a>]
00:24:49 ◼ ► kind of poverty you want to buy ok sure [<a href="https://overcast.fm/+B7NDe6Vec/1489">TS</a>]
00:24:50 ◼ ► here I'll sell it to you that would be [<a href="https://overcast.fm/+B7NDe6Vec/1490">TS</a>]
00:24:52 ◼ ► awesome we don't have that choice [<a href="https://overcast.fm/+B7NDe6Vec/1492">TS</a>]
00:24:54 ◼ ► everywhere so Apple has the ability to [<a href="https://overcast.fm/+B7NDe6Vec/1494">TS</a>]
00:24:56 ◼ ► do a little bit more so in general we [<a href="https://overcast.fm/+B7NDe6Vec/1496">TS</a>]
00:24:59 ◼ ► know how much energy we use in a [<a href="https://overcast.fm/+B7NDe6Vec/1499">TS</a>]
00:25:01 ◼ ► particular country in a particular [<a href="https://overcast.fm/+B7NDe6Vec/1501">TS</a>]
00:25:03 ◼ ► region and our goal is to put that much [<a href="https://overcast.fm/+B7NDe6Vec/1503">TS</a>]
00:25:06 ◼ ► or more clean energy onto the grid where [<a href="https://overcast.fm/+B7NDe6Vec/1506">TS</a>]
00:25:10 ◼ ► we use it so a couple of things the [<a href="https://overcast.fm/+B7NDe6Vec/1510">TS</a>]
00:25:13 ◼ ► ideas has to be new clean energy so we [<a href="https://overcast.fm/+B7NDe6Vec/1513">TS</a>]
00:25:15 ◼ ► don't want to just come in and buy all [<a href="https://overcast.fm/+B7NDe6Vec/1515">TS</a>]
00:25:17 ◼ ► the available clean energy because then [<a href="https://overcast.fm/+B7NDe6Vec/1517">TS</a>]
00:25:19 ◼ ► there's nothing left for somebody else [<a href="https://overcast.fm/+B7NDe6Vec/1519">TS</a>]
00:25:20 ◼ ► to buy that doesn't seem very fair and [<a href="https://overcast.fm/+B7NDe6Vec/1520">TS</a>]
00:25:23 ◼ ► wherever possible to displace dirtier [<a href="https://overcast.fm/+B7NDe6Vec/1523">TS</a>]
00:25:26 ◼ ► and energy so because we're there [<a href="https://overcast.fm/+B7NDe6Vec/1526">TS</a>]
00:25:29 ◼ ► there's this new clean energy and maybe [<a href="https://overcast.fm/+B7NDe6Vec/1529">TS</a>]
00:25:31 ◼ ► it means you don't need as much of the [<a href="https://overcast.fm/+B7NDe6Vec/1531">TS</a>]
00:25:34 ◼ ► more polluting forms of energy and then [<a href="https://overcast.fm/+B7NDe6Vec/1534">TS</a>]
00:25:37 ◼ ► we try to be very fastidious about about [<a href="https://overcast.fm/+B7NDe6Vec/1537">TS</a>]
00:25:41 ◼ ► quantifying that so we drew up at the [<a href="https://overcast.fm/+B7NDe6Vec/1541">TS</a>]
00:25:43 ◼ ► end of every year so you know when [<a href="https://overcast.fm/+B7NDe6Vec/1543">TS</a>]
00:25:46 ◼ ► people ask me well that means you're not [<a href="https://overcast.fm/+B7NDe6Vec/1546">TS</a>]
00:25:48 ◼ ► always using the exact clean energy [<a href="https://overcast.fm/+B7NDe6Vec/1548">TS</a>]
00:25:51 ◼ ► electron that you generate because we [<a href="https://overcast.fm/+B7NDe6Vec/1551">TS</a>]
00:25:53 ◼ ► have solar powers on top of Apple Park [<a href="https://overcast.fm/+B7NDe6Vec/1553">TS</a>]
00:25:55 ◼ ► we have I mean solar farm at our data [<a href="https://overcast.fm/+B7NDe6Vec/1555">TS</a>]
00:25:58 ◼ ► centers we have wind power that we [<a href="https://overcast.fm/+B7NDe6Vec/1558">TS</a>]
00:26:01 ◼ ► purchase here in California we even have [<a href="https://overcast.fm/+B7NDe6Vec/1561">TS</a>]
00:26:03 ◼ ► like micro hydro projects in in Oregon [<a href="https://overcast.fm/+B7NDe6Vec/1563">TS</a>]
00:26:07 ◼ ► we don't always have that connection it [<a href="https://overcast.fm/+B7NDe6Vec/1567">TS</a>]
00:26:09 ◼ ► has to go through the grid and the grid [<a href="https://overcast.fm/+B7NDe6Vec/1569">TS</a>]
00:26:10 ◼ ► plays an important role but it's like an [<a href="https://overcast.fm/+B7NDe6Vec/1570">TS</a>]
00:26:13 ◼ ► ATM we make sure we're putting enough [<a href="https://overcast.fm/+B7NDe6Vec/1573">TS</a>]
00:26:15 ◼ ► clean energy new clean energy in to [<a href="https://overcast.fm/+B7NDe6Vec/1575">TS</a>]
00:26:18 ◼ ► cover what we have to take out and [<a href="https://overcast.fm/+B7NDe6Vec/1578">TS</a>]
00:26:20 ◼ ► although that's not the absolute optimum [<a href="https://overcast.fm/+B7NDe6Vec/1580">TS</a>]
00:26:22 ◼ ► to us it feels like if every company did [<a href="https://overcast.fm/+B7NDe6Vec/1582">TS</a>]
00:26:24 ◼ ► that we'd have a lot more clean energy [<a href="https://overcast.fm/+B7NDe6Vec/1584">TS</a>]
00:26:26 ◼ ► on the grid and demand it on the grid [<a href="https://overcast.fm/+B7NDe6Vec/1586">TS</a>]
00:26:29 ◼ ► and that would displace brown power I [<a href="https://overcast.fm/+B7NDe6Vec/1589">TS</a>]
00:26:34 ◼ ► is it a source of frustration for you [<a href="https://overcast.fm/+B7NDe6Vec/1594">TS</a>]
00:26:36 ◼ ► Edie either either in your current role [<a href="https://overcast.fm/+B7NDe6Vec/1596">TS</a>]
00:26:42 ◼ ► specifically at one company Apple or [<a href="https://overcast.fm/+B7NDe6Vec/1602">TS</a>]
00:26:45 ◼ ► looking even broader at your career and [<a href="https://overcast.fm/+B7NDe6Vec/1605">TS</a>]
00:26:49 ◼ ► previously for anybody who doesn't know [<a href="https://overcast.fm/+B7NDe6Vec/1609">TS</a>]
00:26:51 ◼ ► from first four years of the Obama [<a href="https://overcast.fm/+B7NDe6Vec/1611">TS</a>]
00:26:52 ◼ ► administration you were that the head of [<a href="https://overcast.fm/+B7NDe6Vec/1612">TS</a>]
00:26:55 ◼ ► the EPA is it a source of frustration [<a href="https://overcast.fm/+B7NDe6Vec/1615">TS</a>]
00:26:58 ◼ ► for you that more companies don't seem [<a href="https://overcast.fm/+B7NDe6Vec/1618">TS</a>]
00:27:01 ◼ ► to have a as high a priority on using [<a href="https://overcast.fm/+B7NDe6Vec/1621">TS</a>]
00:27:05 ◼ ► renewable energy you know I think [<a href="https://overcast.fm/+B7NDe6Vec/1625">TS</a>]
00:27:08 ◼ ► companies are are moving in that [<a href="https://overcast.fm/+B7NDe6Vec/1628">TS</a>]
00:27:11 ◼ ► you know what what we always knew at EPA [<a href="https://overcast.fm/+B7NDe6Vec/1631">TS</a>]
00:27:14 ◼ ► was really clear to me here is you know [<a href="https://overcast.fm/+B7NDe6Vec/1634">TS</a>]
00:27:16 ◼ ► a business needs certainty and has to [<a href="https://overcast.fm/+B7NDe6Vec/1636">TS</a>]
00:27:19 ◼ ► make decisions based on where policy is [<a href="https://overcast.fm/+B7NDe6Vec/1639">TS</a>]
00:27:23 ◼ ► going where it thinks the world is going [<a href="https://overcast.fm/+B7NDe6Vec/1643">TS</a>]
00:27:26 ◼ ► and it has been really clear to most big [<a href="https://overcast.fm/+B7NDe6Vec/1646">TS</a>]
00:27:29 ◼ ► you know multinational companies I think [<a href="https://overcast.fm/+B7NDe6Vec/1649">TS</a>]
00:27:31 ◼ ► for some time that we're going to be [<a href="https://overcast.fm/+B7NDe6Vec/1651">TS</a>]
00:27:34 ◼ ► living in a carbon-constrained future [<a href="https://overcast.fm/+B7NDe6Vec/1654">TS</a>]
00:27:36 ◼ ► and it's not clear how it's going to be [<a href="https://overcast.fm/+B7NDe6Vec/1656">TS</a>]
00:27:38 ◼ ► constrained I mean there's the Paris [<a href="https://overcast.fm/+B7NDe6Vec/1658">TS</a>]
00:27:40 ◼ ► climate Accords there are all kinds of [<a href="https://overcast.fm/+B7NDe6Vec/1660">TS</a>]
00:27:42 ◼ ► policy discussions going on around the [<a href="https://overcast.fm/+B7NDe6Vec/1662">TS</a>]
00:27:44 ◼ ► world about how to get to lower carbon [<a href="https://overcast.fm/+B7NDe6Vec/1664">TS</a>]
00:27:46 ◼ ► and some countries are in the middle of [<a href="https://overcast.fm/+B7NDe6Vec/1666">TS</a>]
00:27:49 ◼ ► that transformation in a very big way so [<a href="https://overcast.fm/+B7NDe6Vec/1669">TS</a>]
00:27:52 ◼ ► I think a lot of companies over the last [<a href="https://overcast.fm/+B7NDe6Vec/1672">TS</a>]
00:27:54 ◼ ► eight to ten years had to decide what to [<a href="https://overcast.fm/+B7NDe6Vec/1674">TS</a>]
00:27:57 ◼ ► do and have made the decision to [<a href="https://overcast.fm/+B7NDe6Vec/1677">TS</a>]
00:28:00 ◼ ► incorporate energy efficiency of course [<a href="https://overcast.fm/+B7NDe6Vec/1680">TS</a>]
00:28:02 ◼ ► because that's cheaper and cleaner but [<a href="https://overcast.fm/+B7NDe6Vec/1682">TS</a>]
00:28:06 ◼ ► also renewable energy and that's true in [<a href="https://overcast.fm/+B7NDe6Vec/1686">TS</a>]
00:28:09 ◼ ► states like Texas certainly in states [<a href="https://overcast.fm/+B7NDe6Vec/1689">TS</a>]
00:28:11 ◼ ► like California but you know we have a [<a href="https://overcast.fm/+B7NDe6Vec/1691">TS</a>]
00:28:13 ◼ ► big data center in Nevada it's true [<a href="https://overcast.fm/+B7NDe6Vec/1693">TS</a>]
00:28:16 ◼ ► there we have a big data center in North [<a href="https://overcast.fm/+B7NDe6Vec/1696">TS</a>]
00:28:18 ◼ ► Carolina which is on its third solar [<a href="https://overcast.fm/+B7NDe6Vec/1698">TS</a>]
00:28:22 ◼ ► farm now so you know I I don't when I [<a href="https://overcast.fm/+B7NDe6Vec/1702">TS</a>]
00:28:27 ◼ ► left EPA the one thing I thought was [<a href="https://overcast.fm/+B7NDe6Vec/1707">TS</a>]
00:28:29 ◼ ► because I'm an engineer a chemical [<a href="https://overcast.fm/+B7NDe6Vec/1709">TS</a>]
00:28:30 ◼ ► engineer by training actually a lot [<a href="https://overcast.fm/+B7NDe6Vec/1710">TS</a>]
00:28:33 ◼ ► around all these computer science and [<a href="https://overcast.fm/+B7NDe6Vec/1713">TS</a>]
00:28:35 ◼ ► electrical engineers so go figure but [<a href="https://overcast.fm/+B7NDe6Vec/1715">TS</a>]
00:28:38 ◼ ► you know I wanted to go back to my roots [<a href="https://overcast.fm/+B7NDe6Vec/1718">TS</a>]
00:28:40 ◼ ► and sort of say I believe I've always [<a href="https://overcast.fm/+B7NDe6Vec/1720">TS</a>]
00:28:43 ◼ ► believed that business has not just [<a href="https://overcast.fm/+B7NDe6Vec/1723">TS</a>]
00:28:46 ◼ ► Rolle but a responsibility part of the [<a href="https://overcast.fm/+B7NDe6Vec/1726">TS</a>]
00:28:49 ◼ ► reason I became an engineer or an [<a href="https://overcast.fm/+B7NDe6Vec/1729">TS</a>]
00:28:52 ◼ ► environmental sort of engineer is that I [<a href="https://overcast.fm/+B7NDe6Vec/1732">TS</a>]
00:28:54 ◼ ► remember being in school and thinking as [<a href="https://overcast.fm/+B7NDe6Vec/1734">TS</a>]
00:28:56 ◼ ► a chemical engineer we make all this [<a href="https://overcast.fm/+B7NDe6Vec/1736">TS</a>]
00:28:57 ◼ ► come this hazardous waste chemical [<a href="https://overcast.fm/+B7NDe6Vec/1737">TS</a>]
00:29:00 ◼ ► engineers should be responsible as a [<a href="https://overcast.fm/+B7NDe6Vec/1740">TS</a>]
00:29:01 ◼ ► profession for stopping this problem and [<a href="https://overcast.fm/+B7NDe6Vec/1741">TS</a>]
00:29:05 ◼ ► so I think that's sort of how we think [<a href="https://overcast.fm/+B7NDe6Vec/1745">TS</a>]
00:29:07 ◼ ► of it here and I think more companies [<a href="https://overcast.fm/+B7NDe6Vec/1747">TS</a>]
00:29:09 ◼ ► are seeing it that way it is it is a [<a href="https://overcast.fm/+B7NDe6Vec/1749">TS</a>]
00:29:11 ◼ ► little depressing that there's some old [<a href="https://overcast.fm/+B7NDe6Vec/1751">TS</a>]
00:29:13 ◼ ► thinking out there still which is you [<a href="https://overcast.fm/+B7NDe6Vec/1753">TS</a>]
00:29:15 ◼ ► can either have economic growth or you [<a href="https://overcast.fm/+B7NDe6Vec/1755">TS</a>]
00:29:17 ◼ ► can have a clean environment but that's [<a href="https://overcast.fm/+B7NDe6Vec/1757">TS</a>]
00:29:19 ◼ ► that's old-fashioned thinking and we [<a href="https://overcast.fm/+B7NDe6Vec/1759">TS</a>]
00:29:22 ◼ ► really need people to sort of look look [<a href="https://overcast.fm/+B7NDe6Vec/1762">TS</a>]
00:29:24 ◼ ► beyond that and really think about the [<a href="https://overcast.fm/+B7NDe6Vec/1764">TS</a>]
00:29:28 ◼ ► that's something again I'm I'm very much [<a href="https://overcast.fm/+B7NDe6Vec/1768">TS</a>]
00:29:33 ◼ ► a lay person in the expertise on this [<a href="https://overcast.fm/+B7NDe6Vec/1773">TS</a>]
00:29:34 ◼ ► but it at a common-sense level it [<a href="https://overcast.fm/+B7NDe6Vec/1774">TS</a>]
00:29:37 ◼ ► frustrates me to hear that argument of [<a href="https://overcast.fm/+B7NDe6Vec/1777">TS</a>]
00:29:40 ◼ ► economic growth being tied to we can't [<a href="https://overcast.fm/+B7NDe6Vec/1780">TS</a>]
00:29:46 ◼ ► spend money on we have to do things the [<a href="https://overcast.fm/+B7NDe6Vec/1786">TS</a>]
00:29:49 ◼ ► cheapest way possible right now which [<a href="https://overcast.fm/+B7NDe6Vec/1789">TS</a>]
00:29:50 ◼ ► would be to continue using fossil fuels [<a href="https://overcast.fm/+B7NDe6Vec/1790">TS</a>]
00:29:53 ◼ ► and just spewing carbon into the air [<a href="https://overcast.fm/+B7NDe6Vec/1793">TS</a>]
00:29:56 ◼ ► versus it's it's like an idealism that [<a href="https://overcast.fm/+B7NDe6Vec/1796">TS</a>]
00:29:59 ◼ ► we can't afford to go to cleaner and [<a href="https://overcast.fm/+B7NDe6Vec/1799">TS</a>]
00:30:02 ◼ ► renewable sources that's what frustrates [<a href="https://overcast.fm/+B7NDe6Vec/1802">TS</a>]
00:30:04 ◼ ► me with that argument is that it isn't [<a href="https://overcast.fm/+B7NDe6Vec/1804">TS</a>]
00:30:07 ◼ ► that where all this opportunity is where [<a href="https://overcast.fm/+B7NDe6Vec/1807">TS</a>]
00:30:10 ◼ ► new companies or even existing companies [<a href="https://overcast.fm/+B7NDe6Vec/1810">TS</a>]
00:30:12 ◼ ► could like a existing energy companies [<a href="https://overcast.fm/+B7NDe6Vec/1812">TS</a>]
00:30:15 ◼ ► could stand to make a fortune if they [<a href="https://overcast.fm/+B7NDe6Vec/1815">TS</a>]
00:30:18 ◼ ► make major breakthroughs in renewable [<a href="https://overcast.fm/+B7NDe6Vec/1818">TS</a>]
00:30:21 ◼ ► energy well sound like an environmental [<a href="https://overcast.fm/+B7NDe6Vec/1821">TS</a>]
00:30:24 ◼ ► and energy expert to me John I mean it's [<a href="https://overcast.fm/+B7NDe6Vec/1824">TS</a>]
00:30:26 ◼ ► not surprising you see it because you [<a href="https://overcast.fm/+B7NDe6Vec/1826">TS</a>]
00:30:28 ◼ ► were also used to the thinking in in the [<a href="https://overcast.fm/+B7NDe6Vec/1828">TS</a>]
00:30:32 ◼ ► valley and it's not only in the valley [<a href="https://overcast.fm/+B7NDe6Vec/1832">TS</a>]
00:30:34 ◼ ► but this idea that you know we need to [<a href="https://overcast.fm/+B7NDe6Vec/1834">TS</a>]
00:30:38 ◼ ► apply the same level of innovation to [<a href="https://overcast.fm/+B7NDe6Vec/1838">TS</a>]
00:30:41 ◼ ► the environment and our work to protect [<a href="https://overcast.fm/+B7NDe6Vec/1841">TS</a>]
00:30:43 ◼ ► the planet as we do to the other work [<a href="https://overcast.fm/+B7NDe6Vec/1843">TS</a>]
00:30:45 ◼ ► that we do in Apple's case to our [<a href="https://overcast.fm/+B7NDe6Vec/1845">TS</a>]
00:30:47 ◼ ► products and as soon as you start to see [<a href="https://overcast.fm/+B7NDe6Vec/1847">TS</a>]
00:30:50 ◼ ► innovation as the way forward then you [<a href="https://overcast.fm/+B7NDe6Vec/1850">TS</a>]
00:30:54 ◼ ► realize that the only limitation is you [<a href="https://overcast.fm/+B7NDe6Vec/1854">TS</a>]
00:30:57 ◼ ► know our imagination our creativity [<a href="https://overcast.fm/+B7NDe6Vec/1857">TS</a>]
00:30:59 ◼ ► and our persistence you know the sweat [<a href="https://overcast.fm/+B7NDe6Vec/1859">TS</a>]
00:31:01 ◼ ► you put into something so when we talk [<a href="https://overcast.fm/+B7NDe6Vec/1861">TS</a>]
00:31:04 ◼ ► about wanting to use more recycled [<a href="https://overcast.fm/+B7NDe6Vec/1864">TS</a>]
00:31:06 ◼ ► materials in our products it's about [<a href="https://overcast.fm/+B7NDe6Vec/1866">TS</a>]
00:31:08 ◼ ► looking at a supply chain that right now [<a href="https://overcast.fm/+B7NDe6Vec/1868">TS</a>]
00:31:10 ◼ ► it's just not going to be sustainable [<a href="https://overcast.fm/+B7NDe6Vec/1870">TS</a>]
00:31:12 ◼ ► over time there won't be enough or some [<a href="https://overcast.fm/+B7NDe6Vec/1872">TS</a>]
00:31:15 ◼ ► country might decide to you know control [<a href="https://overcast.fm/+B7NDe6Vec/1875">TS</a>]
00:31:17 ◼ ► the supply of materials needed and the [<a href="https://overcast.fm/+B7NDe6Vec/1877">TS</a>]
00:31:21 ◼ ► price just goes up so how can we get [<a href="https://overcast.fm/+B7NDe6Vec/1881">TS</a>]
00:31:23 ◼ ► ahead of that it's all about innovation [<a href="https://overcast.fm/+B7NDe6Vec/1883">TS</a>]
00:31:26 ◼ ► and not looking I also like to say [<a href="https://overcast.fm/+B7NDe6Vec/1886">TS</a>]
00:31:29 ◼ ► because you know I am a little bit of a [<a href="https://overcast.fm/+B7NDe6Vec/1889">TS</a>]
00:31:31 ◼ ► nerd that the thing about an engineer is [<a href="https://overcast.fm/+B7NDe6Vec/1891">TS</a>]
00:31:33 ◼ ► that engineers wake up and at Apple is [<a href="https://overcast.fm/+B7NDe6Vec/1893">TS</a>]
00:31:36 ◼ ► absolutely true we wake up when you give [<a href="https://overcast.fm/+B7NDe6Vec/1896">TS</a>]
00:31:37 ◼ ► us a hard problem and we look at it as a [<a href="https://overcast.fm/+B7NDe6Vec/1897">TS</a>]
00:31:40 ◼ ► challenge and if I have one complaint [<a href="https://overcast.fm/+B7NDe6Vec/1900">TS</a>]
00:31:42 ◼ ► about my profession is that we need to [<a href="https://overcast.fm/+B7NDe6Vec/1902">TS</a>]
00:31:44 ◼ ► continue to include the idea of ethics [<a href="https://overcast.fm/+B7NDe6Vec/1904">TS</a>]
00:31:49 ◼ ► like you know solving the problem part [<a href="https://overcast.fm/+B7NDe6Vec/1909">TS</a>]
00:31:52 ◼ ► of the elegant solution has to be [<a href="https://overcast.fm/+B7NDe6Vec/1912">TS</a>]
00:31:54 ◼ ► thinking about whether it's truly a [<a href="https://overcast.fm/+B7NDe6Vec/1914">TS</a>]
00:31:56 ◼ ► sustainable one economically sustainable [<a href="https://overcast.fm/+B7NDe6Vec/1916">TS</a>]
00:31:58 ◼ ► yes but who's being harmed in this [<a href="https://overcast.fm/+B7NDe6Vec/1918">TS</a>]
00:32:01 ◼ ► solution and I think good companies are [<a href="https://overcast.fm/+B7NDe6Vec/1921">TS</a>]
00:32:03 ◼ ► there and I hope that customers start to [<a href="https://overcast.fm/+B7NDe6Vec/1923">TS</a>]
00:32:06 ◼ ► expect and demand that of companies [<a href="https://overcast.fm/+B7NDe6Vec/1926">TS</a>]
00:32:08 ◼ ► because right now I really believe that [<a href="https://overcast.fm/+B7NDe6Vec/1928">TS</a>]
00:32:11 ◼ ► a lot of the leadership that we're going [<a href="https://overcast.fm/+B7NDe6Vec/1931">TS</a>]
00:32:13 ◼ ► to see on these issues has to come from [<a href="https://overcast.fm/+B7NDe6Vec/1933">TS</a>]
00:32:15 ◼ ► businesses who stand up and dispute this [<a href="https://overcast.fm/+B7NDe6Vec/1935">TS</a>]
00:32:17 ◼ ► idea that they need to pollute in order [<a href="https://overcast.fm/+B7NDe6Vec/1937">TS</a>]
00:32:21 ◼ ► to profit yeah I hope at least that it [<a href="https://overcast.fm/+B7NDe6Vec/1941">TS</a>]
00:32:26 ◼ ► sort of changes from consumers may be [<a href="https://overcast.fm/+B7NDe6Vec/1946">TS</a>]
00:32:29 ◼ ► like environmentally conscious consumers [<a href="https://overcast.fm/+B7NDe6Vec/1949">TS</a>]
00:32:32 ◼ ► a smaller niche of them if you will [<a href="https://overcast.fm/+B7NDe6Vec/1952">TS</a>]
00:32:35 ◼ ► keeping a whitelist of a handful of good [<a href="https://overcast.fm/+B7NDe6Vec/1955">TS</a>]
00:32:39 ◼ ► companies who are environmentally [<a href="https://overcast.fm/+B7NDe6Vec/1959">TS</a>]
00:32:41 ◼ ► conscious to more of a broader here's a [<a href="https://overcast.fm/+B7NDe6Vec/1961">TS</a>]
00:32:44 ◼ ► blacklist of companies who are clearly [<a href="https://overcast.fm/+B7NDe6Vec/1964">TS</a>]
00:32:47 ◼ ► disregarding the environment in their [<a href="https://overcast.fm/+B7NDe6Vec/1967">TS</a>]
00:32:49 ◼ ► actions and operations I'm not going to [<a href="https://overcast.fm/+B7NDe6Vec/1969">TS</a>]
00:32:51 ◼ ► do business with them because it's it I [<a href="https://overcast.fm/+B7NDe6Vec/1971">TS</a>]
00:32:54 ◼ ► yeah it's like a gray-green list you [<a href="https://overcast.fm/+B7NDe6Vec/1974">TS</a>]
00:32:57 ◼ ► know kaki I think but yeah absolutely [<a href="https://overcast.fm/+B7NDe6Vec/1977">TS</a>]
00:32:59 ◼ ► you know I just I agree with you and I [<a href="https://overcast.fm/+B7NDe6Vec/1979">TS</a>]
00:33:01 ◼ ► also don't think I think consumers are [<a href="https://overcast.fm/+B7NDe6Vec/1981">TS</a>]
00:33:04 ◼ ► you know sort of confused too because [<a href="https://overcast.fm/+B7NDe6Vec/1984">TS</a>]
00:33:08 ◼ ► you have companies of all stripes [<a href="https://overcast.fm/+B7NDe6Vec/1988">TS</a>]
00:33:10 ◼ ► standing up and claiming especially this [<a href="https://overcast.fm/+B7NDe6Vec/1990">TS</a>]
00:33:13 ◼ ► into Earth Day how you know sort of [<a href="https://overcast.fm/+B7NDe6Vec/1993">TS</a>]
00:33:16 ◼ ► putting forth their green credentials [<a href="https://overcast.fm/+B7NDe6Vec/1996">TS</a>]
00:33:18 ◼ ► and apples no different so I think it [<a href="https://overcast.fm/+B7NDe6Vec/1998">TS</a>]
00:33:20 ◼ ► tends to make people a bit cynical so [<a href="https://overcast.fm/+B7NDe6Vec/2000">TS</a>]
00:33:23 ◼ ► part of the videos was also opening up a [<a href="https://overcast.fm/+B7NDe6Vec/2003">TS</a>]
00:33:26 ◼ ► little and showing that all these claims [<a href="https://overcast.fm/+B7NDe6Vec/2006">TS</a>]
00:33:29 ◼ ► you make take work and effort and all [<a href="https://overcast.fm/+B7NDe6Vec/2009">TS</a>]
00:33:33 ◼ ► these promises that we make you know we [<a href="https://overcast.fm/+B7NDe6Vec/2013">TS</a>]
00:33:36 ◼ ► try not to make them if we don't know [<a href="https://overcast.fm/+B7NDe6Vec/2016">TS</a>]
00:33:37 ◼ ► how we're going to get there but in some [<a href="https://overcast.fm/+B7NDe6Vec/2017">TS</a>]
00:33:39 ◼ ► cases they they require a lot of [<a href="https://overcast.fm/+B7NDe6Vec/2019">TS</a>]
00:33:44 ◼ ► frustrations I've had also is frankly [<a href="https://overcast.fm/+B7NDe6Vec/2024">TS</a>]
00:33:46 ◼ ► there's a lot of people out there claim [<a href="https://overcast.fm/+B7NDe6Vec/2026">TS</a>]
00:33:50 ◼ ► everybody makes lists but what I want [<a href="https://overcast.fm/+B7NDe6Vec/2030">TS</a>]
00:33:53 ◼ ► people to know is that for me this [<a href="https://overcast.fm/+B7NDe6Vec/2033">TS</a>]
00:33:56 ◼ ► company Apple is thinking you know years [<a href="https://overcast.fm/+B7NDe6Vec/2036">TS</a>]
00:33:58 ◼ ► decades ahead about how to influence our [<a href="https://overcast.fm/+B7NDe6Vec/2038">TS</a>]
00:34:02 ◼ ► sector the tech sector the consumer [<a href="https://overcast.fm/+B7NDe6Vec/2042">TS</a>]
00:34:05 ◼ ► products sector and make it better [<a href="https://overcast.fm/+B7NDe6Vec/2045">TS</a>]
00:34:10 ◼ ► and leave the world as Tim to say leave [<a href="https://overcast.fm/+B7NDe6Vec/2050">TS</a>]
00:34:13 ◼ ► the world better than we found it one of [<a href="https://overcast.fm/+B7NDe6Vec/2053">TS</a>]
00:34:16 ◼ ► the other announcements you guys have [<a href="https://overcast.fm/+B7NDe6Vec/2056">TS</a>]
00:34:17 ◼ ► this week is that in a partnership with [<a href="https://overcast.fm/+B7NDe6Vec/2057">TS</a>]
00:34:19 ◼ ► the WWF which when I see it I still [<a href="https://overcast.fm/+B7NDe6Vec/2059">TS</a>]
00:34:24 ◼ ► think of the wrestling they would not [<a href="https://overcast.fm/+B7NDe6Vec/2064">TS</a>]
00:34:29 ◼ ► props the dough UWF it's but it's not [<a href="https://overcast.fm/+B7NDe6Vec/2069">TS</a>]
00:34:32 ◼ ► the wrestling organization it's the no [<a href="https://overcast.fm/+B7NDe6Vec/2072">TS</a>]
00:34:34 ◼ ► is the world wildlife right and you guys [<a href="https://overcast.fm/+B7NDe6Vec/2074">TS</a>]
00:34:37 ◼ ► in partnership with them have gotten [<a href="https://overcast.fm/+B7NDe6Vec/2077">TS</a>]
00:34:40 ◼ ► over 300,000 acres of working forests in [<a href="https://overcast.fm/+B7NDe6Vec/2080">TS</a>]
00:34:43 ◼ ► China to be recommended for what's [<a href="https://overcast.fm/+B7NDe6Vec/2083">TS</a>]
00:34:46 ◼ ► called the Forest Stewardship Council [<a href="https://overcast.fm/+B7NDe6Vec/2086">TS</a>]
00:34:48 ◼ ► certification and that means that Apple [<a href="https://overcast.fm/+B7NDe6Vec/2088">TS</a>]
00:34:50 ◼ ► is now protecting and creating a [<a href="https://overcast.fm/+B7NDe6Vec/2090">TS</a>]
00:34:54 ◼ ► sustainable working forest as much as is [<a href="https://overcast.fm/+B7NDe6Vec/2094">TS</a>]
00:34:57 ◼ ► needed to cover the your paper needs for [<a href="https://overcast.fm/+B7NDe6Vec/2097">TS</a>]
00:35:00 ◼ ► the packaging that you guys make yeah in [<a href="https://overcast.fm/+B7NDe6Vec/2100">TS</a>]
00:35:04 ◼ ► plain English does that mean that as [<a href="https://overcast.fm/+B7NDe6Vec/2104">TS</a>]
00:35:06 ◼ ► much paper as you guys are using for [<a href="https://overcast.fm/+B7NDe6Vec/2106">TS</a>]
00:35:08 ◼ ► packaging there's trees that are being [<a href="https://overcast.fm/+B7NDe6Vec/2108">TS</a>]
00:35:10 ◼ ► regrown at the same rate that they're [<a href="https://overcast.fm/+B7NDe6Vec/2110">TS</a>]
00:35:12 ◼ ► being used to turn into paper yeah I [<a href="https://overcast.fm/+B7NDe6Vec/2112">TS</a>]
00:35:15 ◼ ► like that you know you see you should be [<a href="https://overcast.fm/+B7NDe6Vec/2115">TS</a>]
00:35:17 ◼ ► in the video because you're explaining [<a href="https://overcast.fm/+B7NDe6Vec/2117">TS</a>]
00:35:19 ◼ ► stuff really well - yeah that's exactly [<a href="https://overcast.fm/+B7NDe6Vec/2119">TS</a>]
00:35:24 ◼ ► um actually I just started that Apple [<a href="https://overcast.fm/+B7NDe6Vec/2124">TS</a>]
00:35:27 ◼ ► and the woman who runs packaging amongst [<a href="https://overcast.fm/+B7NDe6Vec/2127">TS</a>]
00:35:29 ◼ ► other things Kate Bergeron was we were [<a href="https://overcast.fm/+B7NDe6Vec/2129">TS</a>]
00:35:31 ◼ ► all at dinner I went glass of wine and [<a href="https://overcast.fm/+B7NDe6Vec/2131">TS</a>]
00:35:33 ◼ ► she was like you know I've been thinking [<a href="https://overcast.fm/+B7NDe6Vec/2133">TS</a>]
00:35:35 ◼ ► for a long time we should buy a forest [<a href="https://overcast.fm/+B7NDe6Vec/2135">TS</a>]
00:35:36 ◼ ► and it was sort of my introduction to [<a href="https://overcast.fm/+B7NDe6Vec/2136">TS</a>]
00:35:39 ◼ ► you know think different at Apple this [<a href="https://overcast.fm/+B7NDe6Vec/2139">TS</a>]
00:35:42 ◼ ► idea that somebody who does packaging [<a href="https://overcast.fm/+B7NDe6Vec/2142">TS</a>]
00:35:45 ◼ ► would go that far deep in her thinking [<a href="https://overcast.fm/+B7NDe6Vec/2145">TS</a>]
00:35:47 ◼ ► you know really analyzing the problem [<a href="https://overcast.fm/+B7NDe6Vec/2147">TS</a>]
00:35:50 ◼ ► and of course she was trying to get at [<a href="https://overcast.fm/+B7NDe6Vec/2150">TS</a>]
00:35:51 ◼ ► that very problem which is packaging is [<a href="https://overcast.fm/+B7NDe6Vec/2151">TS</a>]
00:35:55 ◼ ► by the way our packaging is increasingly [<a href="https://overcast.fm/+B7NDe6Vec/2155">TS</a>]
00:35:57 ◼ ► almost entirely paper we tried we've [<a href="https://overcast.fm/+B7NDe6Vec/2157">TS</a>]
00:35:59 ◼ ► tried to phase out plastics because we [<a href="https://overcast.fm/+B7NDe6Vec/2159">TS</a>]
00:36:01 ◼ ► think paper can be a renewable resource [<a href="https://overcast.fm/+B7NDe6Vec/2161">TS</a>]
00:36:03 ◼ ► and what if we controlled how that paper [<a href="https://overcast.fm/+B7NDe6Vec/2163">TS</a>]
00:36:07 ◼ ► was you know how the wood was harvested [<a href="https://overcast.fm/+B7NDe6Vec/2167">TS</a>]
00:36:09 ◼ ► and the Pope was made and so we didn't [<a href="https://overcast.fm/+B7NDe6Vec/2169">TS</a>]
00:36:13 ◼ ► buy the forests ourselves but we found [<a href="https://overcast.fm/+B7NDe6Vec/2173">TS</a>]
00:36:15 ◼ ► great partners in the u.s. we found a [<a href="https://overcast.fm/+B7NDe6Vec/2175">TS</a>]
00:36:18 ◼ ► group called the Conservation Fund so we [<a href="https://overcast.fm/+B7NDe6Vec/2178">TS</a>]
00:36:20 ◼ ► have 36 thousand acres in Maine and [<a href="https://overcast.fm/+B7NDe6Vec/2180">TS</a>]
00:36:22 ◼ ► North Carolina that they've worked to [<a href="https://overcast.fm/+B7NDe6Vec/2182">TS</a>]
00:36:26 ◼ ► sustainable forestry so working for us [<a href="https://overcast.fm/+B7NDe6Vec/2186">TS</a>]
00:36:29 ◼ ► yes trees are chopped but trees are also [<a href="https://overcast.fm/+B7NDe6Vec/2189">TS</a>]
00:36:31 ◼ ► planted and then we found WWF in China [<a href="https://overcast.fm/+B7NDe6Vec/2191">TS</a>]
00:36:34 ◼ ► and there it's not a land ownership [<a href="https://overcast.fm/+B7NDe6Vec/2194">TS</a>]
00:36:36 ◼ ► issue it was a management issue we have [<a href="https://overcast.fm/+B7NDe6Vec/2196">TS</a>]
00:36:39 ◼ ► these big basically paper they call them [<a href="https://overcast.fm/+B7NDe6Vec/2199">TS</a>]
00:36:42 ◼ ► plantations and making sure that they [<a href="https://overcast.fm/+B7NDe6Vec/2202">TS</a>]
00:36:46 ◼ ► were being managed sustainably which has [<a href="https://overcast.fm/+B7NDe6Vec/2206">TS</a>]
00:36:48 ◼ ► been a goal of China's as well so we [<a href="https://overcast.fm/+B7NDe6Vec/2208">TS</a>]
00:36:50 ◼ ► found the right partner they have some [<a href="https://overcast.fm/+B7NDe6Vec/2210">TS</a>]
00:36:52 ◼ ► great people on the ground in China [<a href="https://overcast.fm/+B7NDe6Vec/2212">TS</a>]
00:36:55 ◼ ► Chinese folks who are really deeply [<a href="https://overcast.fm/+B7NDe6Vec/2215">TS</a>]
00:36:59 ◼ ► involved in working with these Chinese [<a href="https://overcast.fm/+B7NDe6Vec/2219">TS</a>]
00:37:01 ◼ ► businesses and we're really proud of the [<a href="https://overcast.fm/+B7NDe6Vec/2221">TS</a>]
00:37:03 ◼ ► fact that based on the work they've done [<a href="https://overcast.fm/+B7NDe6Vec/2223">TS</a>]
00:37:05 ◼ ► and just I think about two years we've [<a href="https://overcast.fm/+B7NDe6Vec/2225">TS</a>]
00:37:08 ◼ ► gotten to the point where those forests [<a href="https://overcast.fm/+B7NDe6Vec/2228">TS</a>]
00:37:11 ◼ ► the two of the three of them are [<a href="https://overcast.fm/+B7NDe6Vec/2231">TS</a>]
00:37:13 ◼ ► producing enough sustainably and [<a href="https://overcast.fm/+B7NDe6Vec/2233">TS</a>]
00:37:16 ◼ ► responsibly managed wood to cover our [<a href="https://overcast.fm/+B7NDe6Vec/2236">TS</a>]
00:37:18 ◼ ► needs now we've also done something on [<a href="https://overcast.fm/+B7NDe6Vec/2238">TS</a>]
00:37:20 ◼ ► the other end which is back to that old [<a href="https://overcast.fm/+B7NDe6Vec/2240">TS</a>]
00:37:22 ◼ ► reduce reuse recycle we wanted to reduce [<a href="https://overcast.fm/+B7NDe6Vec/2242">TS</a>]
00:37:25 ◼ ► how much virgin paper we need for [<a href="https://overcast.fm/+B7NDe6Vec/2245">TS</a>]
00:37:28 ◼ ► packaging so we've really upped our work [<a href="https://overcast.fm/+B7NDe6Vec/2248">TS</a>]
00:37:30 ◼ ► on using recycled paper and we've also [<a href="https://overcast.fm/+B7NDe6Vec/2250">TS</a>]
00:37:33 ◼ ► upped our work to make packaging smaller [<a href="https://overcast.fm/+B7NDe6Vec/2253">TS</a>]
00:37:36 ◼ ► later whenever we can so we still have [<a href="https://overcast.fm/+B7NDe6Vec/2256">TS</a>]
00:37:40 ◼ ► you know this is some long road and so I [<a href="https://overcast.fm/+B7NDe6Vec/2260">TS</a>]
00:37:42 ◼ ► don't want it to sound like we're there [<a href="https://overcast.fm/+B7NDe6Vec/2262">TS</a>]
00:37:44 ◼ ► but we're really proud of the fact that [<a href="https://overcast.fm/+B7NDe6Vec/2264">TS</a>]
00:37:46 ◼ ► this year we hit that Paul stone and and [<a href="https://overcast.fm/+B7NDe6Vec/2266">TS</a>]
00:37:48 ◼ ► again this is another one of those [<a href="https://overcast.fm/+B7NDe6Vec/2268">TS</a>]
00:37:50 ◼ ► things where the stakes are very high [<a href="https://overcast.fm/+B7NDe6Vec/2270">TS</a>]
00:37:52 ◼ ► for Apple because Apple products are [<a href="https://overcast.fm/+B7NDe6Vec/2272">TS</a>]
00:37:55 ◼ ► known for having beautiful packaging and [<a href="https://overcast.fm/+B7NDe6Vec/2275">TS</a>]
00:37:57 ◼ ► so it's not enough to just say well [<a href="https://overcast.fm/+B7NDe6Vec/2277">TS</a>]
00:37:59 ◼ ► we'll take out the plastic and we'll use [<a href="https://overcast.fm/+B7NDe6Vec/2279">TS</a>]
00:38:01 ◼ ► cardboard or some kind of paper it has [<a href="https://overcast.fm/+B7NDe6Vec/2281">TS</a>]
00:38:03 ◼ ► to be nice yeah it has to be more than [<a href="https://overcast.fm/+B7NDe6Vec/2283">TS</a>]
00:38:06 ◼ ► nice right I mean I think that's maybe [<a href="https://overcast.fm/+B7NDe6Vec/2286">TS</a>]
00:38:07 ◼ ► the thing I didn't emphasize enough I [<a href="https://overcast.fm/+B7NDe6Vec/2287">TS</a>]
00:38:10 ◼ ► don't I didn't want to come here and do [<a href="https://overcast.fm/+B7NDe6Vec/2290">TS</a>]
00:38:13 ◼ ► this in a way where people felt they [<a href="https://overcast.fm/+B7NDe6Vec/2293">TS</a>]
00:38:14 ◼ ► were giving something up in order to do [<a href="https://overcast.fm/+B7NDe6Vec/2294">TS</a>]
00:38:17 ◼ ► something good and I don't mean that to [<a href="https://overcast.fm/+B7NDe6Vec/2297">TS</a>]
00:38:19 ◼ ► sound you know it's sort of like again [<a href="https://overcast.fm/+B7NDe6Vec/2299">TS</a>]
00:38:21 ◼ ► back to your son you know he doesn't [<a href="https://overcast.fm/+B7NDe6Vec/2301">TS</a>]
00:38:23 ◼ ► he's doing something good but it doesn't [<a href="https://overcast.fm/+B7NDe6Vec/2303">TS</a>]
00:38:25 ◼ ► change his experience he still feels [<a href="https://overcast.fm/+B7NDe6Vec/2305">TS</a>]
00:38:27 ◼ ► really good he's getting the water he [<a href="https://overcast.fm/+B7NDe6Vec/2307">TS</a>]
00:38:29 ◼ ► needs I mean for us here at Apple we [<a href="https://overcast.fm/+B7NDe6Vec/2309">TS</a>]
00:38:31 ◼ ► understand that you know our customers [<a href="https://overcast.fm/+B7NDe6Vec/2311">TS</a>]
00:38:33 ◼ ► love our products they feel emotionally [<a href="https://overcast.fm/+B7NDe6Vec/2313">TS</a>]
00:38:36 ◼ ► attached to the experience all the way [<a href="https://overcast.fm/+B7NDe6Vec/2316">TS</a>]
00:38:38 ◼ ► from taking it home to unboxing it to [<a href="https://overcast.fm/+B7NDe6Vec/2318">TS</a>]
00:38:41 ◼ ► turn it on the first time to see in the [<a href="https://overcast.fm/+B7NDe6Vec/2321">TS</a>]
00:38:43 ◼ ► hello all the way through use and [<a href="https://overcast.fm/+B7NDe6Vec/2323">TS</a>]
00:38:46 ◼ ► upgrade so none of that is what we're [<a href="https://overcast.fm/+B7NDe6Vec/2326">TS</a>]
00:38:48 ◼ ► trying to impact and in fact we won't [<a href="https://overcast.fm/+B7NDe6Vec/2328">TS</a>]
00:38:52 ◼ ► I don't I don't think anybody here would [<a href="https://overcast.fm/+B7NDe6Vec/2332">TS</a>]
00:38:53 ◼ ► allow us to impact that what we're [<a href="https://overcast.fm/+B7NDe6Vec/2333">TS</a>]
00:38:57 ◼ ► trying to do is make sure people [<a href="https://overcast.fm/+B7NDe6Vec/2337">TS</a>]
00:38:59 ◼ ► understand that all these really smart [<a href="https://overcast.fm/+B7NDe6Vec/2339">TS</a>]
00:39:00 ◼ ► people here are thinking about ways to [<a href="https://overcast.fm/+B7NDe6Vec/2340">TS</a>]
00:39:02 ◼ ► make it green and better and produce [<a href="https://overcast.fm/+B7NDe6Vec/2342">TS</a>]
00:39:06 ◼ ► without you no harm in the planet so you [<a href="https://overcast.fm/+B7NDe6Vec/2346">TS</a>]
00:39:09 ◼ ► don't have to so you can feel really [<a href="https://overcast.fm/+B7NDe6Vec/2349">TS</a>]
00:39:11 ◼ ► good about the purchase that you make so [<a href="https://overcast.fm/+B7NDe6Vec/2351">TS</a>]
00:39:14 ◼ ► that you know that part of making the [<a href="https://overcast.fm/+B7NDe6Vec/2354">TS</a>]
00:39:17 ◼ ► best products in the world is making the [<a href="https://overcast.fm/+B7NDe6Vec/2357">TS</a>]
00:39:20 ◼ ► best products for the world I would like [<a href="https://overcast.fm/+B7NDe6Vec/2360">TS</a>]
00:39:24 ◼ ► to talk this is an area where I just [<a href="https://overcast.fm/+B7NDe6Vec/2364">TS</a>]
00:39:28 ◼ ► transportation because just going back [<a href="https://overcast.fm/+B7NDe6Vec/2368">TS</a>]
00:39:30 ◼ ► to that basic idea of like an assembly a [<a href="https://overcast.fm/+B7NDe6Vec/2370">TS</a>]
00:39:36 ◼ ► manufacturing 150,000 iPhones a day and [<a href="https://overcast.fm/+B7NDe6Vec/2376">TS</a>]
00:39:40 ◼ ► let's say it's September and there's a [<a href="https://overcast.fm/+B7NDe6Vec/2380">TS</a>]
00:39:43 ◼ ► new iPhone and the day that it comes out [<a href="https://overcast.fm/+B7NDe6Vec/2383">TS</a>]
00:39:49 ◼ ► drivers around North America ringing [<a href="https://overcast.fm/+B7NDe6Vec/2389">TS</a>]
00:39:52 ◼ ► doorbells dropping off pre-ordered [<a href="https://overcast.fm/+B7NDe6Vec/2392">TS</a>]
00:39:54 ◼ ► iPhones to get all those iPhones from [<a href="https://overcast.fm/+B7NDe6Vec/2394">TS</a>]
00:39:58 ◼ ► China to North America and then once [<a href="https://overcast.fm/+B7NDe6Vec/2398">TS</a>]
00:40:01 ◼ ► they get to North America to distribute [<a href="https://overcast.fm/+B7NDe6Vec/2401">TS</a>]
00:40:04 ◼ ► them to everybody who purchased it [<a href="https://overcast.fm/+B7NDe6Vec/2404">TS</a>]
00:40:05 ◼ ► there's an awful lot of fossil fuel [<a href="https://overcast.fm/+B7NDe6Vec/2405">TS</a>]
00:40:08 ◼ ► being burned on that right yeah you know [<a href="https://overcast.fm/+B7NDe6Vec/2408">TS</a>]
00:40:11 ◼ ► transportation as a sector for our [<a href="https://overcast.fm/+B7NDe6Vec/2411">TS</a>]
00:40:14 ◼ ► carbon footprint it's actually a very [<a href="https://overcast.fm/+B7NDe6Vec/2414">TS</a>]
00:40:15 ◼ ► small percentage of our carbon footprint [<a href="https://overcast.fm/+B7NDe6Vec/2415">TS</a>]
00:40:19 ◼ ► I'll get you know number I'm looking as [<a href="https://overcast.fm/+B7NDe6Vec/2419">TS</a>]
00:40:24 ◼ ► comprehensive carbon footprint for Apple [<a href="https://overcast.fm/+B7NDe6Vec/2424">TS</a>]
00:40:26 ◼ ► this year for 2016 for the year just [<a href="https://overcast.fm/+B7NDe6Vec/2426">TS</a>]
00:40:29 ◼ ► past its twenty nine point five million [<a href="https://overcast.fm/+B7NDe6Vec/2429">TS</a>]
00:40:32 ◼ ► metric tons and transportation of our [<a href="https://overcast.fm/+B7NDe6Vec/2432">TS</a>]
00:40:35 ◼ ► product is four percent of that do the [<a href="https://overcast.fm/+B7NDe6Vec/2435">TS</a>]
00:40:38 ◼ ► math really quickly included in that [<a href="https://overcast.fm/+B7NDe6Vec/2438">TS</a>]
00:40:41 ◼ ► carbon footprint is you know some but [<a href="https://overcast.fm/+B7NDe6Vec/2441">TS</a>]
00:40:44 ◼ ► some people say cradle to grave we're [<a href="https://overcast.fm/+B7NDe6Vec/2444">TS</a>]
00:40:45 ◼ ► trying to get rid of the grave and and [<a href="https://overcast.fm/+B7NDe6Vec/2445">TS</a>]
00:40:47 ◼ ► make a closed-loop system but right now [<a href="https://overcast.fm/+B7NDe6Vec/2447">TS</a>]
00:40:49 ◼ ► all the way from the mine even though we [<a href="https://overcast.fm/+B7NDe6Vec/2449">TS</a>]
00:40:52 ◼ ► don't you know we don't own mines we [<a href="https://overcast.fm/+B7NDe6Vec/2452">TS</a>]
00:40:53 ◼ ► don't have relationship with mining [<a href="https://overcast.fm/+B7NDe6Vec/2453">TS</a>]
00:40:55 ◼ ► companies but we estimate the you know [<a href="https://overcast.fm/+B7NDe6Vec/2455">TS</a>]
00:40:58 ◼ ► the extraction and processing of let's [<a href="https://overcast.fm/+B7NDe6Vec/2458">TS</a>]
00:41:01 ◼ ► say though you know alumina or to make [<a href="https://overcast.fm/+B7NDe6Vec/2461">TS</a>]
00:41:05 ◼ ► aluminum enclosures all the way through [<a href="https://overcast.fm/+B7NDe6Vec/2465">TS</a>]
00:41:08 ◼ ► a product use we actually include in our [<a href="https://overcast.fm/+B7NDe6Vec/2468">TS</a>]
00:41:12 ◼ ► the the you know the use the electricity [<a href="https://overcast.fm/+B7NDe6Vec/2472">TS</a>]
00:41:17 ◼ ► you use as an Apple customer because you [<a href="https://overcast.fm/+B7NDe6Vec/2477">TS</a>]
00:41:19 ◼ ► wouldn't use that electricity if it [<a href="https://overcast.fm/+B7NDe6Vec/2479">TS</a>]
00:41:21 ◼ ► wasn't for Apple so all the way to [<a href="https://overcast.fm/+B7NDe6Vec/2481">TS</a>]
00:41:23 ◼ ► recycling so it's it's not a huge part [<a href="https://overcast.fm/+B7NDe6Vec/2483">TS</a>]
00:41:27 ◼ ► of our carbon footprint but four percent [<a href="https://overcast.fm/+B7NDe6Vec/2487">TS</a>]
00:41:29 ◼ ► is nothing to sneeze at the biggest part [<a href="https://overcast.fm/+B7NDe6Vec/2489">TS</a>]
00:41:31 ◼ ► of our carbon footprint is actually in [<a href="https://overcast.fm/+B7NDe6Vec/2491">TS</a>]
00:41:33 ◼ ► the manufacturing all those suppliers [<a href="https://overcast.fm/+B7NDe6Vec/2493">TS</a>]
00:41:35 ◼ ► that are in our supply chain and so one [<a href="https://overcast.fm/+B7NDe6Vec/2495">TS</a>]
00:41:39 ◼ ► of the other things we're doing is [<a href="https://overcast.fm/+B7NDe6Vec/2499">TS</a>]
00:41:40 ◼ ► spending time with them now that we're [<a href="https://overcast.fm/+B7NDe6Vec/2500">TS</a>]
00:41:42 ◼ ► at ninety six percent renewable we've [<a href="https://overcast.fm/+B7NDe6Vec/2502">TS</a>]
00:41:43 ◼ ► learned a lot and so now we're trying to [<a href="https://overcast.fm/+B7NDe6Vec/2503">TS</a>]
00:41:46 ◼ ► bring them along and this year we're [<a href="https://overcast.fm/+B7NDe6Vec/2506">TS</a>]
00:41:50 ◼ ► announcing three new suppliers who've [<a href="https://overcast.fm/+B7NDe6Vec/2510">TS</a>]
00:41:52 ◼ ► committed to go 100% renewable for all [<a href="https://overcast.fm/+B7NDe6Vec/2512">TS</a>]
00:41:55 ◼ ► their operations compounds and Sun Rhoda [<a href="https://overcast.fm/+B7NDe6Vec/2515">TS</a>]
00:41:58 ◼ ► and veal and that brings us to seven [<a href="https://overcast.fm/+B7NDe6Vec/2518">TS</a>]
00:42:01 ◼ ► suppliers and I think that numbers can [<a href="https://overcast.fm/+B7NDe6Vec/2521">TS</a>]
00:42:03 ◼ ► to keep going up I don't want to act [<a href="https://overcast.fm/+B7NDe6Vec/2523">TS</a>]
00:42:05 ◼ ► like all of them are doing it just [<a href="https://overcast.fm/+B7NDe6Vec/2525">TS</a>]
00:42:07 ◼ ► because of Apple but those seven have [<a href="https://overcast.fm/+B7NDe6Vec/2527">TS</a>]
00:42:09 ◼ ► made an apple specific commitment and [<a href="https://overcast.fm/+B7NDe6Vec/2529">TS</a>]
00:42:11 ◼ ► there are others who are doing it on [<a href="https://overcast.fm/+B7NDe6Vec/2531">TS</a>]
00:42:14 ◼ ► so you know yes transportation is a [<a href="https://overcast.fm/+B7NDe6Vec/2534">TS</a>]
00:42:17 ◼ ► problem that we need to think about and [<a href="https://overcast.fm/+B7NDe6Vec/2537">TS</a>]
00:42:20 ◼ ► we can do that you know when you make a [<a href="https://overcast.fm/+B7NDe6Vec/2540">TS</a>]
00:42:21 ◼ ► lighter product in a smaller package it [<a href="https://overcast.fm/+B7NDe6Vec/2541">TS</a>]
00:42:24 ◼ ► helps with transportation emissions and [<a href="https://overcast.fm/+B7NDe6Vec/2544">TS</a>]
00:42:29 ◼ ► when we think about marine so taking it [<a href="https://overcast.fm/+B7NDe6Vec/2549">TS</a>]
00:42:33 ◼ ► by ship versus air that helps with [<a href="https://overcast.fm/+B7NDe6Vec/2553">TS</a>]
00:42:36 ◼ ► transportation and so every little bit [<a href="https://overcast.fm/+B7NDe6Vec/2556">TS</a>]
00:42:39 ◼ ► will help but we are tackling the [<a href="https://overcast.fm/+B7NDe6Vec/2559">TS</a>]
00:42:40 ◼ ► biggest places first the hardest but in [<a href="https://overcast.fm/+B7NDe6Vec/2560">TS</a>]
00:42:43 ◼ ► other words you guys aren't sweeping any [<a href="https://overcast.fm/+B7NDe6Vec/2563">TS</a>]
00:42:45 ◼ ► aspect of it under the rug by saying [<a href="https://overcast.fm/+B7NDe6Vec/2565">TS</a>]
00:42:49 ◼ ► right like this is this is what Apple [<a href="https://overcast.fm/+B7NDe6Vec/2569">TS</a>]
00:42:53 ◼ ► actual Apple employees are doing in [<a href="https://overcast.fm/+B7NDe6Vec/2573">TS</a>]
00:42:55 ◼ ► Apple owned buildings and anything that [<a href="https://overcast.fm/+B7NDe6Vec/2575">TS</a>]
00:43:00 ◼ ► happens from the mine until it gets [<a href="https://overcast.fm/+B7NDe6Vec/2580">TS</a>]
00:43:03 ◼ ► there that we're not taking that into [<a href="https://overcast.fm/+B7NDe6Vec/2583">TS</a>]
00:43:05 ◼ ► account you guys are really trying to [<a href="https://overcast.fm/+B7NDe6Vec/2585">TS</a>]
00:43:08 ◼ ► yeah because because you can't change [<a href="https://overcast.fm/+B7NDe6Vec/2588">TS</a>]
00:43:10 ◼ ► the world if you stop at your you know [<a href="https://overcast.fm/+B7NDe6Vec/2590">TS</a>]
00:43:12 ◼ ► at your theoretical borders you have to [<a href="https://overcast.fm/+B7NDe6Vec/2592">TS</a>]
00:43:15 ◼ ► change yourself first you have to lead [<a href="https://overcast.fm/+B7NDe6Vec/2595">TS</a>]
00:43:17 ◼ ► by example and not demand of others what [<a href="https://overcast.fm/+B7NDe6Vec/2597">TS</a>]
00:43:20 ◼ ► you're not willing to do but I think [<a href="https://overcast.fm/+B7NDe6Vec/2600">TS</a>]
00:43:23 ◼ ► we're one of the few companies I won't [<a href="https://overcast.fm/+B7NDe6Vec/2603">TS</a>]
00:43:26 ◼ ► say the only companies in the world who [<a href="https://overcast.fm/+B7NDe6Vec/2606">TS</a>]
00:43:27 ◼ ► take this very comprehensive look at our [<a href="https://overcast.fm/+B7NDe6Vec/2607">TS</a>]
00:43:30 ◼ ► carbon footprint and look to prefer we'd [<a href="https://overcast.fm/+B7NDe6Vec/2610">TS</a>]
00:43:34 ◼ ► love to get it to zero which would mean [<a href="https://overcast.fm/+B7NDe6Vec/2614">TS</a>]
00:43:36 ◼ ► that all those suppliers would be at [<a href="https://overcast.fm/+B7NDe6Vec/2616">TS</a>]
00:43:38 ◼ ► zero carbon footprint and we're trying [<a href="https://overcast.fm/+B7NDe6Vec/2618">TS</a>]
00:43:42 ◼ ► not not using offsets or credits you [<a href="https://overcast.fm/+B7NDe6Vec/2622">TS</a>]
00:43:47 ◼ ► know there might be some places in the [<a href="https://overcast.fm/+B7NDe6Vec/2627">TS</a>]
00:43:48 ◼ ► world that is just not possible to do [<a href="https://overcast.fm/+B7NDe6Vec/2628">TS</a>]
00:43:50 ◼ ► that right now but that's where we are [<a href="https://overcast.fm/+B7NDe6Vec/2630">TS</a>]
00:43:53 ◼ ► that's why we're at 96% not not saying [<a href="https://overcast.fm/+B7NDe6Vec/2633">TS</a>]
00:43:56 ◼ ► 100 because we could get to 100 if we [<a href="https://overcast.fm/+B7NDe6Vec/2636">TS</a>]
00:43:58 ◼ ► just bought bought some credit and so [<a href="https://overcast.fm/+B7NDe6Vec/2638">TS</a>]
00:44:00 ◼ ► we're still working hard on that [<a href="https://overcast.fm/+B7NDe6Vec/2640">TS</a>]
00:44:01 ◼ ► and yeah it feels really good to be that [<a href="https://overcast.fm/+B7NDe6Vec/2641">TS</a>]
00:44:04 ◼ ► expansive because then you can inspire [<a href="https://overcast.fm/+B7NDe6Vec/2644">TS</a>]
00:44:07 ◼ ► the energy folks you know the product [<a href="https://overcast.fm/+B7NDe6Vec/2647">TS</a>]
00:44:10 ◼ ► power folks to make the most efficient [<a href="https://overcast.fm/+B7NDe6Vec/2650">TS</a>]
00:44:13 ◼ ► products in the world because every time [<a href="https://overcast.fm/+B7NDe6Vec/2653">TS</a>]
00:44:17 ◼ ► a wad of energy on on a Macbook you're [<a href="https://overcast.fm/+B7NDe6Vec/2657">TS</a>]
00:44:21 ◼ ► saving a tremendous amount because we [<a href="https://overcast.fm/+B7NDe6Vec/2661">TS</a>]
00:44:23 ◼ ► sell so many of them so it you know the [<a href="https://overcast.fm/+B7NDe6Vec/2663">TS</a>]
00:44:25 ◼ ► more expansive you are the more I guess [<a href="https://overcast.fm/+B7NDe6Vec/2665">TS</a>]
00:44:27 ◼ ► playing fields you have to play with to [<a href="https://overcast.fm/+B7NDe6Vec/2667">TS</a>]
00:44:30 ◼ ► go back to the sports analogy yeah [<a href="https://overcast.fm/+B7NDe6Vec/2670">TS</a>]
00:44:32 ◼ ► there's there's an old story from like [<a href="https://overcast.fm/+B7NDe6Vec/2672">TS</a>]
00:44:35 ◼ ► the 80s of the the creation of the [<a href="https://overcast.fm/+B7NDe6Vec/2675">TS</a>]
00:44:37 ◼ ► original Macintosh where where I forget [<a href="https://overcast.fm/+B7NDe6Vec/2677">TS</a>]
00:44:41 ◼ ► somebody had a stopwatch and timed how [<a href="https://overcast.fm/+B7NDe6Vec/2681">TS</a>]
00:44:42 ◼ ► long it took the prototype to startup [<a href="https://overcast.fm/+B7NDe6Vec/2682">TS</a>]
00:44:44 ◼ ► mint and Steve Jobs said you got to get [<a href="https://overcast.fm/+B7NDe6Vec/2684">TS</a>]
00:44:47 ◼ ► that you got to cut 30 seconds off of [<a href="https://overcast.fm/+B7NDe6Vec/2687">TS</a>]
00:44:49 ◼ ► that and they're like why and he's like [<a href="https://overcast.fm/+B7NDe6Vec/2689">TS</a>]
00:44:51 ◼ ► well we're going to sell millions of [<a href="https://overcast.fm/+B7NDe6Vec/2691">TS</a>]
00:44:52 ◼ ► these things multiplied by that by 30 [<a href="https://overcast.fm/+B7NDe6Vec/2692">TS</a>]
00:44:54 ◼ ► seconds and you get like you know came [<a href="https://overcast.fm/+B7NDe6Vec/2694">TS</a>]
00:44:56 ◼ ► out like I don't know 87 years because [<a href="https://overcast.fm/+B7NDe6Vec/2696">TS</a>]
00:44:58 ◼ ► there you go you saved a life yeah yeah [<a href="https://overcast.fm/+B7NDe6Vec/2698">TS</a>]
00:45:00 ◼ ► and it's like that with energy right [<a href="https://overcast.fm/+B7NDe6Vec/2700">TS</a>]
00:45:02 ◼ ► you'd say yeah you take a you know 70 [<a href="https://overcast.fm/+B7NDe6Vec/2702">TS</a>]
00:45:06 ◼ ► million iPhones and a quarter and if you [<a href="https://overcast.fm/+B7NDe6Vec/2706">TS</a>]
00:45:12 ◼ ► energy-efficient every little bit you [<a href="https://overcast.fm/+B7NDe6Vec/2712">TS</a>]
00:45:13 ◼ ► multiply by the 70 million that were [<a href="https://overcast.fm/+B7NDe6Vec/2713">TS</a>]
00:45:15 ◼ ► just sold and it adds up I think the [<a href="https://overcast.fm/+B7NDe6Vec/2715">TS</a>]
00:45:18 ◼ ► number is something like since 2008 on [<a href="https://overcast.fm/+B7NDe6Vec/2718">TS</a>]
00:45:20 ◼ ► average our products are 70% more [<a href="https://overcast.fm/+B7NDe6Vec/2720">TS</a>]
00:45:23 ◼ ► efficient more energy efficient and [<a href="https://overcast.fm/+B7NDe6Vec/2723">TS</a>]
00:45:25 ◼ ► there's been some great you know big [<a href="https://overcast.fm/+B7NDe6Vec/2725">TS</a>]
00:45:27 ◼ ► technical technology innovations in [<a href="https://overcast.fm/+B7NDe6Vec/2727">TS</a>]
00:45:29 ◼ ► there and I also want to be really clear [<a href="https://overcast.fm/+B7NDe6Vec/2729">TS</a>]
00:45:32 ◼ ► back to that idea that you don't have to [<a href="https://overcast.fm/+B7NDe6Vec/2732">TS</a>]
00:45:34 ◼ ► sacrifice those are all things that make [<a href="https://overcast.fm/+B7NDe6Vec/2734">TS</a>]
00:45:35 ◼ ► the experience better you know energy [<a href="https://overcast.fm/+B7NDe6Vec/2735">TS</a>]
00:45:37 ◼ ► efficiency the flip side of that is [<a href="https://overcast.fm/+B7NDe6Vec/2737">TS</a>]
00:45:39 ◼ ► battery life you know if something [<a href="https://overcast.fm/+B7NDe6Vec/2739">TS</a>]
00:45:41 ◼ ► doesn't use a lot of energy you need a [<a href="https://overcast.fm/+B7NDe6Vec/2741">TS</a>]
00:45:43 ◼ ► smaller battery or you need a battery or [<a href="https://overcast.fm/+B7NDe6Vec/2743">TS</a>]
00:45:45 ◼ ► your battery of whatever size you know [<a href="https://overcast.fm/+B7NDe6Vec/2745">TS</a>]
00:45:48 ◼ ► goes longer it goes longer on a charge [<a href="https://overcast.fm/+B7NDe6Vec/2748">TS</a>]
00:45:50 ◼ ► so all these things tend to have sort of [<a href="https://overcast.fm/+B7NDe6Vec/2750">TS</a>]
00:45:54 ◼ ► compounding reasons and sometimes [<a href="https://overcast.fm/+B7NDe6Vec/2754">TS</a>]
00:45:57 ◼ ► they're even based on the customer [<a href="https://overcast.fm/+B7NDe6Vec/2757">TS</a>]
00:45:58 ◼ ► experience but there's a happy sort of [<a href="https://overcast.fm/+B7NDe6Vec/2758">TS</a>]
00:46:01 ◼ ► you know carbon benefit as at the same [<a href="https://overcast.fm/+B7NDe6Vec/2761">TS</a>]
00:46:03 ◼ ► time or environmental benefit to you you [<a href="https://overcast.fm/+B7NDe6Vec/2763">TS</a>]
00:46:06 ◼ ► said earlier that this this sort of [<a href="https://overcast.fm/+B7NDe6Vec/2766">TS</a>]
00:46:08 ◼ ► thinking shouldn't be seen as partisan [<a href="https://overcast.fm/+B7NDe6Vec/2768">TS</a>]
00:46:10 ◼ ► that it really and I think that the [<a href="https://overcast.fm/+B7NDe6Vec/2770">TS</a>]
00:46:13 ◼ ► cynics take on that would be that Apple [<a href="https://overcast.fm/+B7NDe6Vec/2773">TS</a>]
00:46:17 ◼ ► as the most profitable company in the [<a href="https://overcast.fm/+B7NDe6Vec/2777">TS</a>]
00:46:19 ◼ ► world can afford to be can afford to [<a href="https://overcast.fm/+B7NDe6Vec/2779">TS</a>]
00:46:29 ◼ ► I think your argument would be that no [<a href="https://overcast.fm/+B7NDe6Vec/2789">TS</a>]
00:46:31 ◼ ► it's Apple as the most profitable [<a href="https://overcast.fm/+B7NDe6Vec/2791">TS</a>]
00:46:33 ◼ ► country in the world can show that [<a href="https://overcast.fm/+B7NDe6Vec/2793">TS</a>]
00:46:36 ◼ ► having a focus on this sort of stuff is [<a href="https://overcast.fm/+B7NDe6Vec/2796">TS</a>]
00:46:38 ◼ ► not at odds with being profitable yeah [<a href="https://overcast.fm/+B7NDe6Vec/2798">TS</a>]
00:46:41 ◼ ► no I mean it's the right thing to do I [<a href="https://overcast.fm/+B7NDe6Vec/2801">TS</a>]
00:46:45 ◼ ► don't think I think if you go back to [<a href="https://overcast.fm/+B7NDe6Vec/2805">TS</a>]
00:46:46 ◼ ► sort of you know core human values you [<a href="https://overcast.fm/+B7NDe6Vec/2806">TS</a>]
00:46:50 ◼ ► know protecting the planet where we live [<a href="https://overcast.fm/+B7NDe6Vec/2810">TS</a>]
00:46:52 ◼ ► where our children you know grow up [<a href="https://overcast.fm/+B7NDe6Vec/2812">TS</a>]
00:46:54 ◼ ► where we work the places that we you [<a href="https://overcast.fm/+B7NDe6Vec/2814">TS</a>]
00:46:58 ◼ ► know used to fish or swim as a kid the [<a href="https://overcast.fm/+B7NDe6Vec/2818">TS</a>]
00:47:01 ◼ ► drinking water that we all honestly take [<a href="https://overcast.fm/+B7NDe6Vec/2821">TS</a>]
00:47:03 ◼ ► for granted because we most of us [<a href="https://overcast.fm/+B7NDe6Vec/2823">TS</a>]
00:47:06 ◼ ► haven't had the experience to say people [<a href="https://overcast.fm/+B7NDe6Vec/2826">TS</a>]
00:47:08 ◼ ► in Flint where you literally have to you [<a href="https://overcast.fm/+B7NDe6Vec/2828">TS</a>]
00:47:11 ◼ ► know shower and wash your face with [<a href="https://overcast.fm/+B7NDe6Vec/2831">TS</a>]
00:47:12 ◼ ► bottled water I mean all those things [<a href="https://overcast.fm/+B7NDe6Vec/2832">TS</a>]
00:47:15 ◼ ► are just Goods and so you know when when [<a href="https://overcast.fm/+B7NDe6Vec/2835">TS</a>]
00:47:18 ◼ ► when we think about the environment it [<a href="https://overcast.fm/+B7NDe6Vec/2838">TS</a>]
00:47:20 ◼ ► shouldn't you know our our position is [<a href="https://overcast.fm/+B7NDe6Vec/2840">TS</a>]
00:47:23 ◼ ► we're not we're not taking a side in [<a href="https://overcast.fm/+B7NDe6Vec/2843">TS</a>]
00:47:29 ◼ ► approaches right we're just saying this [<a href="https://overcast.fm/+B7NDe6Vec/2849">TS</a>]
00:47:31 ◼ ► is something that is definitely a good [<a href="https://overcast.fm/+B7NDe6Vec/2851">TS</a>]
00:47:33 ◼ ► it's good to have to be efficient to be [<a href="https://overcast.fm/+B7NDe6Vec/2853">TS</a>]
00:47:37 ◼ ► thoughtful and careful kind of it you [<a href="https://overcast.fm/+B7NDe6Vec/2857">TS</a>]
00:47:39 ◼ ► know what my grandmother said you know [<a href="https://overcast.fm/+B7NDe6Vec/2859">TS</a>]
00:47:42 ◼ ► waste not want not this idea that you [<a href="https://overcast.fm/+B7NDe6Vec/2862">TS</a>]
00:47:45 ◼ ► know in a in a world where we have been [<a href="https://overcast.fm/+B7NDe6Vec/2865">TS</a>]
00:47:47 ◼ ► incredibly fortunate as a country or as [<a href="https://overcast.fm/+B7NDe6Vec/2867">TS</a>]
00:47:50 ◼ ► a people to think of that as our [<a href="https://overcast.fm/+B7NDe6Vec/2870">TS</a>]
00:47:54 ◼ ► responsibility I think it you know for [<a href="https://overcast.fm/+B7NDe6Vec/2874">TS</a>]
00:47:56 ◼ ► me it's sort of almost a moral thing but [<a href="https://overcast.fm/+B7NDe6Vec/2876">TS</a>]
00:48:00 ◼ ► yeah it's it's it's not about having the [<a href="https://overcast.fm/+B7NDe6Vec/2880">TS</a>]
00:48:04 ◼ ► money to do it it's about figuring out [<a href="https://overcast.fm/+B7NDe6Vec/2884">TS</a>]
00:48:07 ◼ ► the innovations that would then you know [<a href="https://overcast.fm/+B7NDe6Vec/2887">TS</a>]
00:48:09 ◼ ► hopefully spread out like ripples and [<a href="https://overcast.fm/+B7NDe6Vec/2889">TS</a>]
00:48:12 ◼ ► allow others to do it too I think if you [<a href="https://overcast.fm/+B7NDe6Vec/2892">TS</a>]
00:48:14 ◼ ► went to someone who right now has a [<a href="https://overcast.fm/+B7NDe6Vec/2894">TS</a>]
00:48:17 ◼ ► utility bill and there was a way that [<a href="https://overcast.fm/+B7NDe6Vec/2897">TS</a>]
00:48:19 ◼ ► they could have cleaner energy that [<a href="https://overcast.fm/+B7NDe6Vec/2899">TS</a>]
00:48:23 ◼ ► would also reduce their utility bill [<a href="https://overcast.fm/+B7NDe6Vec/2903">TS</a>]
00:48:25 ◼ ► they would be for it and so that's a [<a href="https://overcast.fm/+B7NDe6Vec/2905">TS</a>]
00:48:27 ◼ ► policy question I don't think it depends [<a href="https://overcast.fm/+B7NDe6Vec/2907">TS</a>]
00:48:30 ◼ ► on what party you're in if you ask [<a href="https://overcast.fm/+B7NDe6Vec/2910">TS</a>]
00:48:31 ◼ ► somebody do you would you rather have [<a href="https://overcast.fm/+B7NDe6Vec/2911">TS</a>]
00:48:33 ◼ ► solar power I think it's kind of a cool [<a href="https://overcast.fm/+B7NDe6Vec/2913">TS</a>]
00:48:35 ◼ ► thing where do you see the role that the [<a href="https://overcast.fm/+B7NDe6Vec/2915">TS</a>]
00:48:42 ◼ ► you know in the US like the EPA and a [<a href="https://overcast.fm/+B7NDe6Vec/2922">TS</a>]
00:48:45 ◼ ► business like Apple taking initiative on [<a href="https://overcast.fm/+B7NDe6Vec/2925">TS</a>]
00:48:51 ◼ ► yeah you know we um from the EPA [<a href="https://overcast.fm/+B7NDe6Vec/2931">TS</a>]
00:48:54 ◼ ► perspective there wasn't a ton of places [<a href="https://overcast.fm/+B7NDe6Vec/2934">TS</a>]
00:48:57 ◼ ► where EPA and Apple intersected EPA is a [<a href="https://overcast.fm/+B7NDe6Vec/2937">TS</a>]
00:49:05 ◼ ► regulations that definitely affect the [<a href="https://overcast.fm/+B7NDe6Vec/2945">TS</a>]
00:49:11 ◼ ► regulations in many cases not all cases [<a href="https://overcast.fm/+B7NDe6Vec/2951">TS</a>]
00:49:17 ◼ ► there's definitely they just can't set [<a href="https://overcast.fm/+B7NDe6Vec/2957">TS</a>]
00:49:19 ◼ ► the ceiling and in fact if they set a [<a href="https://overcast.fm/+B7NDe6Vec/2959">TS</a>]
00:49:22 ◼ ► ceiling they're not doing the right [<a href="https://overcast.fm/+B7NDe6Vec/2962">TS</a>]
00:49:24 ◼ ► thing they should be there to help [<a href="https://overcast.fm/+B7NDe6Vec/2964">TS</a>]
00:49:26 ◼ ► innovation go forward and you know I'm [<a href="https://overcast.fm/+B7NDe6Vec/2966">TS</a>]
00:49:30 ◼ ► not for every single piece of regulation [<a href="https://overcast.fm/+B7NDe6Vec/2970">TS</a>]
00:49:33 ◼ ► especially those that seem to be picking [<a href="https://overcast.fm/+B7NDe6Vec/2973">TS</a>]
00:49:36 ◼ ► you know which innovations should or [<a href="https://overcast.fm/+B7NDe6Vec/2976">TS</a>]
00:49:39 ◼ ► shouldn't go forward I think that [<a href="https://overcast.fm/+B7NDe6Vec/2979">TS</a>]
00:49:41 ◼ ► requires real thoughtfulness but you [<a href="https://overcast.fm/+B7NDe6Vec/2981">TS</a>]
00:49:45 ◼ ► know I think for companies like ours [<a href="https://overcast.fm/+B7NDe6Vec/2985">TS</a>]
00:49:48 ◼ ► it's not to say we don't have times when [<a href="https://overcast.fm/+B7NDe6Vec/2988">TS</a>]
00:49:51 ◼ ► we have regulations that affect us it's [<a href="https://overcast.fm/+B7NDe6Vec/2991">TS</a>]
00:49:53 ◼ ► not to say you know I don't want anybody [<a href="https://overcast.fm/+B7NDe6Vec/2993">TS</a>]
00:49:55 ◼ ► walk away from this thinking we figured [<a href="https://overcast.fm/+B7NDe6Vec/2995">TS</a>]
00:49:56 ◼ ► out how to do it right all the time we [<a href="https://overcast.fm/+B7NDe6Vec/2996">TS</a>]
00:49:58 ◼ ► will have problems like any other [<a href="https://overcast.fm/+B7NDe6Vec/2998">TS</a>]
00:50:01 ◼ ► company will but our general orientation [<a href="https://overcast.fm/+B7NDe6Vec/3001">TS</a>]
00:50:02 ◼ ► is to trying to do the best we can to [<a href="https://overcast.fm/+B7NDe6Vec/3002">TS</a>]
00:50:07 ◼ ► meet the goals we've set for ourselves [<a href="https://overcast.fm/+B7NDe6Vec/3007">TS</a>]
00:50:08 ◼ ► around climate change around greener [<a href="https://overcast.fm/+B7NDe6Vec/3008">TS</a>]
00:50:11 ◼ ► materials and around conserving and [<a href="https://overcast.fm/+B7NDe6Vec/3011">TS</a>]
00:50:15 ◼ ► being really smart and not wasteful [<a href="https://overcast.fm/+B7NDe6Vec/3015">TS</a>]
00:50:17 ◼ ► about resources all right one last [<a href="https://overcast.fm/+B7NDe6Vec/3017">TS</a>]
00:50:20 ◼ ► question I have for you where where do [<a href="https://overcast.fm/+B7NDe6Vec/3020">TS</a>]
00:50:22 ◼ ► you think Apple is least up to snuff [<a href="https://overcast.fm/+B7NDe6Vec/3022">TS</a>]
00:50:27 ◼ ► like where is the where where can you [<a href="https://overcast.fm/+B7NDe6Vec/3027">TS</a>]
00:50:29 ◼ ► guys improve it where do you guys have [<a href="https://overcast.fm/+B7NDe6Vec/3029">TS</a>]
00:50:32 ◼ ► the most opportunity for improvement oh [<a href="https://overcast.fm/+B7NDe6Vec/3032">TS</a>]
00:50:34 ◼ ► and that's like the interview question [<a href="https://overcast.fm/+B7NDe6Vec/3034">TS</a>]
00:50:36 ◼ ► when they ask you for your one flaw you [<a href="https://overcast.fm/+B7NDe6Vec/3036">TS</a>]
00:50:39 ◼ ► know you don't answer that but I mean [<a href="https://overcast.fm/+B7NDe6Vec/3039">TS</a>]
00:50:41 ◼ ► there there are tons of things that I [<a href="https://overcast.fm/+B7NDe6Vec/3041">TS</a>]
00:50:43 ◼ ► wish I could snap my fingers I would be [<a href="https://overcast.fm/+B7NDe6Vec/3043">TS</a>]
00:50:46 ◼ ► done you know I I wish we could make [<a href="https://overcast.fm/+B7NDe6Vec/3046">TS</a>]
00:50:51 ◼ ► a better connection with our customers [<a href="https://overcast.fm/+B7NDe6Vec/3051">TS</a>]
00:50:54 ◼ ► so we got more of our products back at [<a href="https://overcast.fm/+B7NDe6Vec/3054">TS</a>]
00:50:57 ◼ ► end of life I think we have a ton of [<a href="https://overcast.fm/+B7NDe6Vec/3057">TS</a>]
00:50:59 ◼ ► work to do I mean we just outlined this [<a href="https://overcast.fm/+B7NDe6Vec/3059">TS</a>]
00:51:02 ◼ ► big hairy goal around starting to close [<a href="https://overcast.fm/+B7NDe6Vec/3062">TS</a>]
00:51:05 ◼ ► loops for different materials and so I [<a href="https://overcast.fm/+B7NDe6Vec/3065">TS</a>]
00:51:09 ◼ ► think that that's going to be a big area [<a href="https://overcast.fm/+B7NDe6Vec/3069">TS</a>]
00:51:13 ◼ ► of focus for us I mean it's a it has to [<a href="https://overcast.fm/+B7NDe6Vec/3073">TS</a>]
00:51:17 ◼ ► be done in a way that that maintains all [<a href="https://overcast.fm/+B7NDe6Vec/3077">TS</a>]
00:51:20 ◼ ► the things that Apple so Apple is that's [<a href="https://overcast.fm/+B7NDe6Vec/3080">TS</a>]
00:51:25 ◼ ► somebody buys let's say a MacBook Pro [<a href="https://overcast.fm/+B7NDe6Vec/3085">TS</a>]
00:51:29 ◼ ► and they use it for the next four or [<a href="https://overcast.fm/+B7NDe6Vec/3089">TS</a>]
00:51:31 ◼ ► five years and I get a great time out of [<a href="https://overcast.fm/+B7NDe6Vec/3091">TS</a>]
00:51:33 ◼ ► it and they upgrade and they take that [<a href="https://overcast.fm/+B7NDe6Vec/3093">TS</a>]
00:51:35 ◼ ► old one and they just put it in a closet [<a href="https://overcast.fm/+B7NDe6Vec/3095">TS</a>]
00:51:36 ◼ ► and they think well this this old [<a href="https://overcast.fm/+B7NDe6Vec/3096">TS</a>]
00:51:38 ◼ ► MacBook Pro it's still good but you know [<a href="https://overcast.fm/+B7NDe6Vec/3098">TS</a>]
00:51:40 ◼ ► I'm gonna get a new one I put in a [<a href="https://overcast.fm/+B7NDe6Vec/3100">TS</a>]
00:51:41 ◼ ► closet and a couple more years go by and [<a href="https://overcast.fm/+B7NDe6Vec/3101">TS</a>]
00:51:43 ◼ ► they're like why do I still have this [<a href="https://overcast.fm/+B7NDe6Vec/3103">TS</a>]
00:51:44 ◼ ► old MacBook Pro right and at that point [<a href="https://overcast.fm/+B7NDe6Vec/3104">TS</a>]
00:51:47 ◼ ► at least that's the way I test the way [<a href="https://overcast.fm/+B7NDe6Vec/3107">TS</a>]
00:51:49 ◼ ► my closet works at that point it's you [<a href="https://overcast.fm/+B7NDe6Vec/3109">TS</a>]
00:51:52 ◼ ► don't want them to just put it in the [<a href="https://overcast.fm/+B7NDe6Vec/3112">TS</a>]
00:51:53 ◼ ► trash you want them to do you know like [<a href="https://overcast.fm/+B7NDe6Vec/3113">TS</a>]
00:51:55 ◼ ► the the fact that this complicated fancy [<a href="https://overcast.fm/+B7NDe6Vec/3115">TS</a>]
00:51:59 ◼ ► laptop is made out of recyclable [<a href="https://overcast.fm/+B7NDe6Vec/3119">TS</a>]
00:52:01 ◼ ► materials it's it's not you can't just [<a href="https://overcast.fm/+B7NDe6Vec/3121">TS</a>]
00:52:04 ◼ ► put it in the blue recycling bin where [<a href="https://overcast.fm/+B7NDe6Vec/3124">TS</a>]
00:52:06 ◼ ► your aluminum cans go to get it properly [<a href="https://overcast.fm/+B7NDe6Vec/3126">TS</a>]
00:52:08 ◼ ► recycled great what we'd love to have [<a href="https://overcast.fm/+B7NDe6Vec/3128">TS</a>]
00:52:12 ◼ ► happen is that it comes back either to [<a href="https://overcast.fm/+B7NDe6Vec/3132">TS</a>]
00:52:13 ◼ ► an Apple store or that you go online and [<a href="https://overcast.fm/+B7NDe6Vec/3133">TS</a>]
00:52:17 ◼ ► ask for a mailing box or envelope will [<a href="https://overcast.fm/+B7NDe6Vec/3137">TS</a>]
00:52:21 ◼ ► take back at the stores any any product [<a href="https://overcast.fm/+B7NDe6Vec/3141">TS</a>]
00:52:24 ◼ ► any Apple product you bring in that's [<a href="https://overcast.fm/+B7NDe6Vec/3144">TS</a>]
00:52:27 ◼ ► our app over new program we you know we [<a href="https://overcast.fm/+B7NDe6Vec/3147">TS</a>]
00:52:31 ◼ ► are also emphasizing in the stores the [<a href="https://overcast.fm/+B7NDe6Vec/3151">TS</a>]
00:52:33 ◼ ► programs that we have that allow you to [<a href="https://overcast.fm/+B7NDe6Vec/3153">TS</a>]
00:52:35 ◼ ► upgrade so if you're a tech person who [<a href="https://overcast.fm/+B7NDe6Vec/3155">TS</a>]
00:52:39 ◼ ► does like the latest technology we want [<a href="https://overcast.fm/+B7NDe6Vec/3159">TS</a>]
00:52:42 ◼ ► that you know we want last year's or the [<a href="https://overcast.fm/+B7NDe6Vec/3162">TS</a>]
00:52:46 ◼ ► year before model back because it still [<a href="https://overcast.fm/+B7NDe6Vec/3166">TS</a>]
00:52:49 ◼ ► has value first off with you know a lot [<a href="https://overcast.fm/+B7NDe6Vec/3169">TS</a>]
00:52:51 ◼ ► of the reason people love Apple is that [<a href="https://overcast.fm/+B7NDe6Vec/3171">TS</a>]
00:52:52 ◼ ► if you want to sell your product [<a href="https://overcast.fm/+B7NDe6Vec/3172">TS</a>]
00:52:55 ◼ ► yourself or trade it in it has a great [<a href="https://overcast.fm/+B7NDe6Vec/3175">TS</a>]
00:52:59 ◼ ► value but at the end of life and that [<a href="https://overcast.fm/+B7NDe6Vec/3179">TS</a>]
00:53:03 ◼ ► long time away I mean we have people [<a href="https://overcast.fm/+B7NDe6Vec/3183">TS</a>]
00:53:05 ◼ ► still rocking fours and I think threes [<a href="https://overcast.fm/+B7NDe6Vec/3185">TS</a>]
00:53:09 ◼ ► out there but you know when and when the [<a href="https://overcast.fm/+B7NDe6Vec/3189">TS</a>]
00:53:11 ◼ ► time comes we still like to have it back [<a href="https://overcast.fm/+B7NDe6Vec/3191">TS</a>]
00:53:13 ◼ ► it is a bit of a challenge by the way to [<a href="https://overcast.fm/+B7NDe6Vec/3193">TS</a>]
00:53:15 ◼ ► then make sure all that material gets [<a href="https://overcast.fm/+B7NDe6Vec/3195">TS</a>]
00:53:17 ◼ ► back in the recycling chain because it's [<a href="https://overcast.fm/+B7NDe6Vec/3197">TS</a>]
00:53:19 ◼ ► you know it's very different and very [<a href="https://overcast.fm/+B7NDe6Vec/3199">TS</a>]
00:53:21 ◼ ► diverse we're starting to have quite a [<a href="https://overcast.fm/+B7NDe6Vec/3201">TS</a>]
00:53:23 ◼ ► bit of a catalog back behind us um but [<a href="https://overcast.fm/+B7NDe6Vec/3203">TS</a>]
00:53:26 ◼ ► that's part of the challenge when I was [<a href="https://overcast.fm/+B7NDe6Vec/3206">TS</a>]
00:53:28 ◼ ► them that was the video that was shown [<a href="https://overcast.fm/+B7NDe6Vec/3208">TS</a>]
00:53:30 ◼ ► when you were on stage a few events ago [<a href="https://overcast.fm/+B7NDe6Vec/3210">TS</a>]
00:53:33 ◼ ► with the robot who disassembles iPhones [<a href="https://overcast.fm/+B7NDe6Vec/3213">TS</a>]
00:53:36 ◼ ► yeah Liam Liam Liam is actually a twin [<a href="https://overcast.fm/+B7NDe6Vec/3216">TS</a>]
00:53:39 ◼ ► now here in California and actually over [<a href="https://overcast.fm/+B7NDe6Vec/3219">TS</a>]
00:53:42 ◼ ► in Europe yeah and the idea was to think [<a href="https://overcast.fm/+B7NDe6Vec/3222">TS</a>]
00:53:49 ◼ ► understand if you think of this thing as [<a href="https://overcast.fm/+B7NDe6Vec/3229">TS</a>]
00:53:52 ◼ ► a chain or a big circle every step [<a href="https://overcast.fm/+B7NDe6Vec/3232">TS</a>]
00:53:54 ◼ ► influences the one before and again so [<a href="https://overcast.fm/+B7NDe6Vec/3234">TS</a>]
00:53:57 ◼ ► how do you disassemble this product and [<a href="https://overcast.fm/+B7NDe6Vec/3237">TS</a>]
00:53:59 ◼ ► do it in a way where you maximize the [<a href="https://overcast.fm/+B7NDe6Vec/3239">TS</a>]
00:54:01 ◼ ► ability to maybe get tin back or get [<a href="https://overcast.fm/+B7NDe6Vec/3241">TS</a>]
00:54:05 ◼ ► aluminum back or as we're starting to [<a href="https://overcast.fm/+B7NDe6Vec/3245">TS</a>]
00:54:09 ◼ ► look at with batteries get cobalt back [<a href="https://overcast.fm/+B7NDe6Vec/3249">TS</a>]
00:54:12 ◼ ► and so when you start to think about [<a href="https://overcast.fm/+B7NDe6Vec/3252">TS</a>]
00:54:15 ◼ ► this challenge not to not to scare [<a href="https://overcast.fm/+B7NDe6Vec/3255">TS</a>]
00:54:18 ◼ ► myself which I can do it's you know it's [<a href="https://overcast.fm/+B7NDe6Vec/3258">TS</a>]
00:54:21 ◼ ► material by material component by [<a href="https://overcast.fm/+B7NDe6Vec/3261">TS</a>]
00:54:23 ◼ ► component product by product because the [<a href="https://overcast.fm/+B7NDe6Vec/3263">TS</a>]
00:54:26 ◼ ► camera is different in you know the [<a href="https://overcast.fm/+B7NDe6Vec/3266">TS</a>]
00:54:30 ◼ ► iPhone you know six than it is in the [<a href="https://overcast.fm/+B7NDe6Vec/3270">TS</a>]
00:54:32 ◼ ► iPhone 7 so those are all challenges [<a href="https://overcast.fm/+B7NDe6Vec/3272">TS</a>]
00:54:37 ◼ ► were willing to take on but you know the [<a href="https://overcast.fm/+B7NDe6Vec/3277">TS</a>]
00:54:40 ◼ ► customer's role in that is to wherever [<a href="https://overcast.fm/+B7NDe6Vec/3280">TS</a>]
00:54:43 ◼ ► possible I'm not asking anybody give up [<a href="https://overcast.fm/+B7NDe6Vec/3283">TS</a>]
00:54:44 ◼ ► their first the first iPhone but [<a href="https://overcast.fm/+B7NDe6Vec/3284">TS</a>]
00:54:46 ◼ ► wherever possible to to get those [<a href="https://overcast.fm/+B7NDe6Vec/3286">TS</a>]
00:54:49 ◼ ► products back to Apple and the other [<a href="https://overcast.fm/+B7NDe6Vec/3289">TS</a>]
00:54:51 ◼ ► thing that's online that's really [<a href="https://overcast.fm/+B7NDe6Vec/3291">TS</a>]
00:54:53 ◼ ► important is a lot of people have [<a href="https://overcast.fm/+B7NDe6Vec/3293">TS</a>]
00:54:54 ◼ ► security concerns your your life is on [<a href="https://overcast.fm/+B7NDe6Vec/3294">TS</a>]
00:54:56 ◼ ► your device and so to make sure you wipe [<a href="https://overcast.fm/+B7NDe6Vec/3296">TS</a>]
00:54:59 ◼ ► it we'll we'll be looking out to do that [<a href="https://overcast.fm/+B7NDe6Vec/3299">TS</a>]
00:55:03 ◼ ► as well but a lot of people don't want [<a href="https://overcast.fm/+B7NDe6Vec/3303">TS</a>]
00:55:04 ◼ ► to part with them because of the data [<a href="https://overcast.fm/+B7NDe6Vec/3304">TS</a>]
00:55:06 ◼ ► that's on it so there's instructions on [<a href="https://overcast.fm/+B7NDe6Vec/3306">TS</a>]
00:55:08 ◼ ► how to do that as well yeah that's a [<a href="https://overcast.fm/+B7NDe6Vec/3308">TS</a>]
00:55:11 ◼ ► anything else that you wanted to talk [<a href="https://overcast.fm/+B7NDe6Vec/3311">TS</a>]
00:55:14 ◼ ► no I guess we covered it we got it we [<a href="https://overcast.fm/+B7NDe6Vec/3314">TS</a>]
00:55:17 ◼ ► got to give a shout out to Drexel right [<a href="https://overcast.fm/+B7NDe6Vec/3317">TS</a>]
00:55:18 ◼ ► I say hi to my son Brian who's a dragon [<a href="https://overcast.fm/+B7NDe6Vec/3318">TS</a>]
00:55:21 ◼ ► hey Jackson go dragons alright now [<a href="https://overcast.fm/+B7NDe6Vec/3321">TS</a>]
00:55:25 ◼ ► that's a amazing connection between [<a href="https://overcast.fm/+B7NDe6Vec/3325">TS</a>]
00:55:27 ◼ ► between the two of us your son is doing [<a href="https://overcast.fm/+B7NDe6Vec/3327">TS</a>]
00:55:31 ◼ ► game with a game design game development [<a href="https://overcast.fm/+B7NDe6Vec/3331">TS</a>]
00:55:33 ◼ ► at yeah yes I'm hoping that is an actual [<a href="https://overcast.fm/+B7NDe6Vec/3333">TS</a>]
00:55:36 ◼ ► major but it wasn't when I was there but [<a href="https://overcast.fm/+B7NDe6Vec/3336">TS</a>]
00:55:42 ◼ ► I actually know the program I am [<a href="https://overcast.fm/+B7NDe6Vec/3342">TS</a>]
00:55:44 ◼ ► familiar with it and the adder I am [<a href="https://overcast.fm/+B7NDe6Vec/3344">TS</a>]
00:55:47 ◼ ► seizing it is an amazing program and I [<a href="https://overcast.fm/+B7NDe6Vec/3347">TS</a>]
00:55:49 ◼ ► am a huge fan of the school so shout out [<a href="https://overcast.fm/+B7NDe6Vec/3349">TS</a>]
00:55:52 ◼ ► to Brian and his friends and the amazing [<a href="https://overcast.fm/+B7NDe6Vec/3352">TS</a>]
00:55:54 ◼ ► group over there that's all it would be [<a href="https://overcast.fm/+B7NDe6Vec/3354">TS</a>]
00:55:57 ◼ ► news it would be pretty funny to imagine [<a href="https://overcast.fm/+B7NDe6Vec/3357">TS</a>]
00:55:59 ◼ ► some college students just sit around [<a href="https://overcast.fm/+B7NDe6Vec/3359">TS</a>]
00:56:02 ◼ ► playing PlayStation all day and tells [<a href="https://overcast.fm/+B7NDe6Vec/3362">TS</a>]
00:56:03 ◼ ► his mom unstudied Gabe does huh and like [<a href="https://overcast.fm/+B7NDe6Vec/3363">TS</a>]
00:56:06 ◼ ► your son is young but let me just tell [<a href="https://overcast.fm/+B7NDe6Vec/3366">TS</a>]
00:56:09 ◼ ► you beware make it real smart real fast [<a href="https://overcast.fm/+B7NDe6Vec/3369">TS</a>]
00:56:14 ◼ ► Lisa Jackson thank you so much for your [<a href="https://overcast.fm/+B7NDe6Vec/3374">TS</a>]
00:56:16 ◼ ► time it has been an absolute pleasure [<a href="https://overcast.fm/+B7NDe6Vec/3376">TS</a>]