Hypercritical

00:00:00 ◼   ► [Music] [TS]

00:00:01 ◼   ► this is episode three of hypercritical a [TS]

00:00:04 ◼   ► weekly talkshow ruminating on exactly [TS]

00:00:06 ◼   ► what is wrong the world of Apple and [TS]

00:00:08 ◼   ► related technologies and businesses [TS]

00:00:10 ◼   ► nothing is so perfect [TS]

00:00:12 ◼   ► that it can't be complained about at [TS]

00:00:13 ◼   ► least not by John siracusa my co-host [TS]

00:00:17 ◼   ► and I'm Dan Benjamin we would like to [TS]

00:00:19 ◼   ► thank our sponsors were sponsored by [TS]

00:00:21 ◼   ► sound studio for which lets you record [TS]

00:00:24 ◼   ► edit and produce your audio using an [TS]

00:00:26 ◼   ► easy-to-use Mac application let you [TS]

00:00:28 ◼   ► record and edit digital audio right on [TS]

00:00:30 ◼   ► your computer you can record [TS]

00:00:31 ◼   ► professional sounding podcast spoken [TS]

00:00:33 ◼   ► word speeches and music all in high [TS]

00:00:36 ◼   ► fidelity and from your high quality [TS]

00:00:38 ◼   ► master you can export to your favorite [TS]

00:00:39 ◼   ► file formats from WAV to AC and even [TS]

00:00:41 ◼   ► John Syracuse's favorite odd forbus you [TS]

00:00:45 ◼   ► can get to sound studio 4 from the Mac [TS]

00:00:47 ◼   ► App Store today [TS]

00:00:49 ◼   ► and by mailchimp.com powerful email [TS]

00:00:51 ◼   ► marketing MailChimp lets you send 6,000 [TS]

00:00:53 ◼   ► emails per month to a list of up to a [TS]

00:00:55 ◼   ► thousand subscribers absolutely free and [TS]

00:00:58 ◼   ► even better they've been working with [TS]

00:00:59 ◼   ► some of the best designers on the web to [TS]

00:01:01 ◼   ► create beautiful email templates that [TS]

00:01:03 ◼   ► anyone can use even John so whether [TS]

00:01:05 ◼   ► you're designer you don't have any [TS]

00:01:06 ◼   ► experience at all you just plug in your [TS]

00:01:07 ◼   ► content that's it check them out at [TS]

00:01:10 ◼   ► MailChimp calm John siracusa how are you [TS]

00:01:13 ◼   ► doing just fine [TS]

00:01:15 ◼   ► Friday afternoon noon noon o'clock yep [TS]

00:01:18 ◼   ► and as usual we have some topics lined [TS]

00:01:23 ◼   ► up but we wanted to start and this seems [TS]

00:01:25 ◼   ► like a theme because you told me ahead [TS]

00:01:26 ◼   ► of time you said already Dan I already [TS]

00:01:28 ◼   ► have some some follow up on last week's [TS]

00:01:30 ◼   ► show so maybe that's how we should start [TS]

00:01:32 ◼   ► off every show with a little bit of [TS]

00:01:34 ◼   ► follow up from the previous week's show [TS]

00:01:36 ◼   ► something you want to complain about [TS]

00:01:37 ◼   ► yeah I guess it depends on what we [TS]

00:01:40 ◼   ► talked about because I bet when we do [TS]

00:01:41 ◼   ► the shows were just like speculating [TS]

00:01:43 ◼   ► about the future of Apple stuff or [TS]

00:01:44 ◼   ► whatever maybe there won't be so much [TS]

00:01:45 ◼   ► follow up at any time we do a practical [TS]

00:01:47 ◼   ► show talking about you know things you [TS]

00:01:49 ◼   ► can do on your computer inevitably this [TS]

00:01:51 ◼   ► I mean there's tons of chat that I [TS]

00:01:52 ◼   ► missed during the show and then there's [TS]

00:01:54 ◼   ► email and Twitter and there's always [TS]

00:01:55 ◼   ► just stuff to follow up on so the back [TS]

00:01:58 ◼   ► up show is no different got a lot a lot [TS]

00:02:00 ◼   ► of feedback on that and I asked some [TS]

00:02:03 ◼   ► questions during the show that people [TS]

00:02:04 ◼   ► answered afterwards so I just wanted to [TS]

00:02:06 ◼   ► to follow up on that because not [TS]

00:02:07 ◼   ► everybody reads my Twitter stream or [TS]

00:02:09 ◼   ► reads the show notes alright so let's [TS]

00:02:11 ◼   ► get that out of the way [TS]

00:02:12 ◼   ► shame on everybody who doesn't follow [TS]

00:02:14 ◼   ► John on Twitter because John only has [TS]

00:02:16 ◼   ► like a couple thousand followers which [TS]

00:02:18 ◼   ► is weird because you have you know every [TS]

00:02:21 ◼   ► time you do a post on ours you're going [TS]

00:02:23 ◼   ► to get a hundred thousand readers that [TS]

00:02:26 ◼   ► afternoon so people can can follow you [TS]

00:02:29 ◼   ► on twitter siracusa there's Serie cute [TS]

00:02:31 ◼   ► nosy right nosy sound and definitely [TS]

00:02:36 ◼   ► nosey letter as well all right si RAC [TS]

00:02:38 ◼   ► you si and I'm Dan Benjamin on Twitter [TS]

00:02:40 ◼   ► and people should know that already but [TS]

00:02:42 ◼   ► it followed John and then you can [TS]

00:02:43 ◼   ► interact John actually reads his Twitter [TS]

00:02:45 ◼   ► and he responds to you that's the nice [TS]

00:02:47 ◼   ► thing about not having a lot of [TS]

00:02:48 ◼   ► followers is that I can actually respond [TS]

00:02:51 ◼   ► to a reasonable percentage of the people [TS]

00:02:54 ◼   ► who reply to me you aren't spam bots [TS]

00:02:56 ◼   ► right but Twitter Twitter's weird like [TS]

00:02:59 ◼   ► with a number of followers like some [TS]

00:03:01 ◼   ► people have just huge numbers of [TS]

00:03:03 ◼   ► followers all out of proportion to like [TS]

00:03:06 ◼   ► the amount of time as they tweet or you [TS]

00:03:08 ◼   ► know there's like celebrities who tweet [TS]

00:03:09 ◼   ► once a month right million followers [TS]

00:03:11 ◼   ► well it's because they're a celebrity so [TS]

00:03:13 ◼   ► it's it kind of like I can't know I [TS]

00:03:15 ◼   ► don't know I can't figure out anything [TS]

00:03:16 ◼   ► online that's similar to it but people [TS]

00:03:18 ◼   ► are following to express their their [TS]

00:03:22 ◼   ► appreciation for the person and if it's [TS]

00:03:24 ◼   ► a famous person lots of people like them [TS]

00:03:26 ◼   ► so by following the things they're [TS]

00:03:27 ◼   ► saying I really like you know celebrity [TS]

00:03:29 ◼   ► X Y Z but then they never read that [TS]

00:03:32 ◼   ► person's tweets or maybe they never use [TS]

00:03:34 ◼   ► Twitter again or if that celebrity [TS]

00:03:36 ◼   ► doesn't tweet more than three times a [TS]

00:03:39 ◼   ► year they forgot that they follow them [TS]

00:03:40 ◼   ► but it seems like it's just a measure of [TS]

00:03:43 ◼   ► name recognition more than a measure of [TS]

00:03:45 ◼   ► the people who are good to follow so [TS]

00:03:46 ◼   ► when Twitter tries to recommend people [TS]

00:03:48 ◼   ► it gives recommendations based on [TS]

00:03:50 ◼   ► similar follows and stuff but it there's [TS]

00:03:52 ◼   ► no way to express like yeah follow this [TS]

00:03:54 ◼   ► person but I also like the tweets I find [TS]

00:03:56 ◼   ► our tweets informative you know a lot of [TS]

00:03:58 ◼   ► the people I follow have very few [TS]

00:03:59 ◼   ► followers but I feel like the content of [TS]

00:04:02 ◼   ► the tweets is you know tailored just for [TS]

00:04:05 ◼   ► me whereas some people I follow have [TS]

00:04:06 ◼   ► millions of followers and I would not [TS]

00:04:10 ◼   ► rate them as highly as the other people [TS]

00:04:12 ◼   ► that I follow [TS]

00:04:12 ◼   ► well Johnny also seems like there's a [TS]

00:04:14 ◼   ► threshold as far as as far as the the [TS]

00:04:17 ◼   ► whole following phenomenon and it it [TS]

00:04:19 ◼   ► seems to work that the people who have [TS]

00:04:22 ◼   ► a a modest number a high number but a [TS]

00:04:26 ◼   ► modest number of followers like like you [TS]

00:04:28 ◼   ► and anywhere in that ten thousand range [TS]

00:04:30 ◼   ► you're right up there it seems like at [TS]

00:04:32 ◼   ► that point you can still communicate [TS]

00:04:34 ◼   ► pretty well with the people that follow [TS]

00:04:36 ◼   ► you it's not overwhelming you don't you [TS]

00:04:39 ◼   ► know you can you can respond and you're [TS]

00:04:41 ◼   ► but there's enough people that you're [TS]

00:04:43 ◼   ► not going to say Oh got a nice haircut [TS]

00:04:45 ◼   ► today you know you're aware that there's [TS]

00:04:48 ◼   ► an audience there but then when you when [TS]

00:04:51 ◼   ► you get I've noticed that when you get [TS]

00:04:53 ◼   ► into that hundred thousand range which [TS]

00:04:55 ◼   ► seems to be the next big threshold uh [TS]

00:04:58 ◼   ► it's almost impossible to tweet without [TS]

00:05:00 ◼   ► upsetting somebody I don't really care [TS]

00:05:02 ◼   ► about upsetting people but even with my [TS]

00:05:03 ◼   ► meager following that I have I do feel [TS]

00:05:05 ◼   ► some responsibility - if you were to [TS]

00:05:09 ◼   ► look back in my Twitter stream I want it [TS]

00:05:11 ◼   ► to be like what you would expect so I [TS]

00:05:12 ◼   ► think what people expect when they [TS]

00:05:13 ◼   ► follow me is for me to talk about Mac [TS]

00:05:15 ◼   ► Apple tech news gaming stuff [TS]

00:05:17 ◼   ► occasionally a sneek went in there about [TS]

00:05:19 ◼   ► you know my kids or whatever but for the [TS]

00:05:21 ◼   ► most part it's not going to be you know [TS]

00:05:23 ◼   ► a stream about what I ate for dinner a [TS]

00:05:26 ◼   ► particular day right it's just the [TS]

00:05:28 ◼   ► majority of it is going to be mac nerd [TS]

00:05:30 ◼   ► tech news because that's what I think [TS]

00:05:31 ◼   ► people are expecting when they follow me [TS]

00:05:33 ◼   ► so I do feel that responsibility I felt [TS]

00:05:34 ◼   ► that even when I have like 300 followers [TS]

00:05:36 ◼   ► because you just don't want to annoy [TS]

00:05:37 ◼   ► other people with trivial stuff you know [TS]

00:05:40 ◼   ► no I'm with you and I don't I never knew [TS]

00:05:42 ◼   ► you I said you know people get upset [TS]

00:05:46 ◼   ► about everything that really doesn't [TS]

00:05:47 ◼   ► bother me if someone has a legitimate [TS]

00:05:49 ◼   ► point and they're also upset that's [TS]

00:05:51 ◼   ► still worth responding to but I don't [TS]

00:05:53 ◼   ► think I would feel impaired if hundreds [TS]

00:05:56 ◼   ► of thousands of people were following me [TS]

00:05:57 ◼   ► and everything I said got anger [TS]

00:05:58 ◼   ► responses people would get angry about [TS]

00:06:00 ◼   ► everything [TS]

00:06:01 ◼   ► that's true including me she was always [TS]

00:06:06 ◼   ► tyrant yes oh shut up backup stuff so [TS]

00:06:09 ◼   ► I'm gonna start out with a said tale I [TS]

00:06:12 ◼   ► think I mentioned this last time that my [TS]

00:06:14 ◼   ► sister was having hard disk problems I [TS]

00:06:15 ◼   ► thought I did but her story has taken [TS]

00:06:19 ◼   ► the turn for the worst so she has a [TS]

00:06:21 ◼   ► problem with her internal drive which I [TS]

00:06:22 ◼   ► tried to debug over remote desktop and [TS]

00:06:25 ◼   ► Disk Utility wasn't having couldn't [TS]

00:06:29 ◼   ► couldn't fix it and so the choices are [TS]

00:06:30 ◼   ► like well buy something like this [TS]

00:06:31 ◼   ► warrior or try another utility or [TS]

00:06:34 ◼   ► or you know I told her to take her whole [TS]

00:06:37 ◼   ► Mac to the to the Apple store and see [TS]

00:06:39 ◼   ► what they could do and they ended up [TS]

00:06:40 ◼   ► replacing tons of stuff like the [TS]

00:06:42 ◼   ► motherboard and the hard drive Melissa [TS]

00:06:43 ◼   ► things like that [TS]

00:06:44 ◼   ► and I had her you know a fire wire [TS]

00:06:47 ◼   ► attached Time Machine drive but then she [TS]

00:06:48 ◼   ► told me that her firewire external hard [TS]

00:06:51 ◼   ► drive had gone bad months ago and so she [TS]

00:06:56 ◼   ► didn't do anything about it because a [TS]

00:06:57 ◼   ► regular person you know all that you [TS]

00:06:59 ◼   ► know they see that box attached and they [TS]

00:07:01 ◼   ► know that I told them they have to keep [TS]

00:07:02 ◼   ► plugged in involved blah and they know [TS]

00:07:04 ◼   ► that it's for backup purposes I [TS]

00:07:05 ◼   ► understand right they understand that [TS]

00:07:07 ◼   ► you know this is my but then they just [TS]

00:07:09 ◼   ► don't think they just don't think if [TS]

00:07:10 ◼   ► there's not that important to them so [TS]

00:07:11 ◼   ► when their internal drive goes bad you [TS]

00:07:15 ◼   ► know and you explain to them well you [TS]

00:07:16 ◼   ► see the backup Drive that's been broken [TS]

00:07:18 ◼   ► for a month I that was your safety net [TS]

00:07:22 ◼   ► yeah I mean I mean now you have two [TS]

00:07:24 ◼   ► broken drives and you know all her [TS]

00:07:26 ◼   ► pictures of her kids and all her movies [TS]

00:07:28 ◼   ► and everything are on these two broken [TS]

00:07:29 ◼   ► drives so now she's at the mercy of you [TS]

00:07:32 ◼   ► know Drive savers which is quoting her [TS]

00:07:33 ◼   ► like anywhere from $700 to $2,500 to [TS]

00:07:36 ◼   ► restore from either one of those disks [TS]

00:07:38 ◼   ► have you ever used a service like that I [TS]

00:07:41 ◼   ► never have thankfully but I would if I [TS]

00:07:44 ◼   ► had to like if I all I had was you know [TS]

00:07:46 ◼   ► like she does two damaged disk drives [TS]

00:07:48 ◼   ► with all my pictures and my kids in them [TS]

00:07:50 ◼   ► I would pay almost anything to get those [TS]

00:07:51 ◼   ► things off of there um but the fact [TS]

00:07:54 ◼   ► she's looking into that now is like [TS]

00:07:55 ◼   ► she's notoriously a cheapskate about [TS]

00:07:57 ◼   ► buying technology stuff she's kind of [TS]

00:07:59 ◼   ► like like that Seinfeld episode where [TS]

00:08:00 ◼   ► the old people don't want to buy [TS]

00:08:01 ◼   ► batteries I don't know if you've watched [TS]

00:08:03 ◼   ► sign oh yeah yeah buys batteries because [TS]

00:08:05 ◼   ► battery seemed like such an alien thing [TS]

00:08:07 ◼   ► that you shouldn't have to pay money for [TS]

00:08:08 ◼   ► well same thing there with technology [TS]

00:08:09 ◼   ► pay so much money for a computer it just [TS]

00:08:12 ◼   ► seems silly right because it's not [TS]

00:08:14 ◼   ► something in her mind Lane but she uses [TS]

00:08:17 ◼   ► it like crazy she's on internet all the [TS]

00:08:19 ◼   ► time or whatever was just that people [TS]

00:08:20 ◼   ► can't overcome that barrier people have [TS]

00:08:22 ◼   ► the pass off for true they can't [TS]

00:08:23 ◼   ► overcome the barrier of paying money for [TS]

00:08:24 ◼   ► software despite the fact that they use [TS]

00:08:25 ◼   ► it constantly and derive huge value from [TS]

00:08:27 ◼   ► it it's just not in the category in [TS]

00:08:29 ◼   ► their mind of things they want to pay [TS]

00:08:30 ◼   ► for so now you know because she didn't [TS]

00:08:32 ◼   ► want to bother getting that external [TS]

00:08:34 ◼   ► hard drive fixed or didn't seem [TS]

00:08:35 ◼   ► important enough to her or whatever or [TS]

00:08:37 ◼   ► she didn't want to pay to replace it if [TS]

00:08:39 ◼   ► it was really broken pay the 200 bucks [TS]

00:08:40 ◼   ► or whatever now she's staring it and [TS]

00:08:42 ◼   ► down at you know eight hundred to twenty [TS]

00:08:44 ◼   ► five hundred dollar bill Wow [TS]

00:08:45 ◼   ► try to get her data back on there's no [TS]

00:08:46 ◼   ► guarantees on that I mean [TS]

00:08:48 ◼   ► it was there an opportunity to try [TS]

00:08:50 ◼   ► people in the chat room or saying this [TS]

00:08:52 ◼   ► to if you know something like dis score [TS]

00:08:54 ◼   ► you're on it or was there was that was [TS]

00:08:56 ◼   ► it beyond hope well that that was my [TS]

00:08:58 ◼   ► suggestion she doesn't have any of these [TS]

00:08:59 ◼   ► programs so I said well you're gonna [TS]

00:09:00 ◼   ► have to get disc warrior and try it and [TS]

00:09:02 ◼   ► you know just worries 100 bucks it's [TS]

00:09:04 ◼   ► still cheaper than drive service but [TS]

00:09:05 ◼   ► there's no guarantee I mean this could [TS]

00:09:07 ◼   ► be two failed mechanisms she's had them [TS]

00:09:09 ◼   ► for years and the other thing is disc [TS]

00:09:12 ◼   ► warriors potentially well I don't know [TS]

00:09:14 ◼   ► they say it's not they say it's going to [TS]

00:09:15 ◼   ► rebuild your directory index separately [TS]

00:09:17 ◼   ► and not write a single thing to your [TS]

00:09:19 ◼   ► disk until it's sure that it can restore [TS]

00:09:21 ◼   ► it exactly but I always get weary of [TS]

00:09:23 ◼   ► using a software product to try to fix a [TS]

00:09:25 ◼   ► disc when it is literally my only [TS]

00:09:27 ◼   ► repository for this data you know if I [TS]

00:09:29 ◼   ► had back up some stuff I would try to [TS]

00:09:31 ◼   ► restore it and you know in the old days [TS]

00:09:33 ◼   ► like Norton you tell you something would [TS]

00:09:34 ◼   ► bring your disc back to a consistent [TS]

00:09:36 ◼   ► state but you'd lose a folder or two or [TS]

00:09:37 ◼   ► you lose a couple of files or you know [TS]

00:09:39 ◼   ► any files that are on those damaged of [TS]

00:09:40 ◼   ► blocks or something you might lose them [TS]

00:09:42 ◼   ► and when this is your only copy [TS]

00:09:45 ◼   ► potentially your only copy I I really [TS]

00:09:47 ◼   ► would rather have you know drive savers [TS]

00:09:50 ◼   ► scour the disk with whatever crazy [TS]

00:09:51 ◼   ► machines they have and just pull every [TS]

00:09:53 ◼   ► single byte off of there and just [TS]

00:09:55 ◼   ► restore everything in a non-invasive way [TS]

00:09:57 ◼   ► so this but this brings up a question [TS]

00:09:59 ◼   ► though and this is something that that [TS]

00:10:00 ◼   ► you identified on the last show very [TS]

00:10:04 ◼   ► very good advice is that everybody needs [TS]

00:10:07 ◼   ► to know that hard drives fail and it's [TS]

00:10:09 ◼   ► it's not a matter of if it's a matter of [TS]

00:10:11 ◼   ► when whether it's a year or less or [TS]

00:10:14 ◼   ► whether it's a couple years you know [TS]

00:10:16 ◼   ► that that's a legitimate concern but [TS]

00:10:19 ◼   ► should you be thinking about that I mean [TS]

00:10:21 ◼   ► if you have a computer that's three [TS]

00:10:23 ◼   ► years old should you be saying to [TS]

00:10:24 ◼   ► yourself in the back your mind this hard [TS]

00:10:27 ◼   ► drive is probably going to fail sometime [TS]

00:10:28 ◼   ► soon I use this thing eight hours a day [TS]

00:10:30 ◼   ► every day it's been for you know three [TS]

00:10:32 ◼   ► something years this thing's going to go [TS]

00:10:34 ◼   ► the same way that you can go and you say [TS]

00:10:36 ◼   ► to your you know oh man we put fifty [TS]

00:10:38 ◼   ► thousand miles a year on this car after [TS]

00:10:40 ◼   ► after a certain amount of time the tires [TS]

00:10:42 ◼   ► are going to need to be replaced the [TS]

00:10:43 ◼   ► brakes are going to need to be replaced [TS]

00:10:44 ◼   ► it's just stuff you need to do should [TS]

00:10:46 ◼   ► you think of it like that I think if you [TS]

00:10:49 ◼   ► go down that road that's what makes you [TS]

00:10:51 ◼   ► that's probably what made my sister say [TS]

00:10:52 ◼   ► oh this is a new computer it's it's a [TS]

00:10:54 ◼   ► flat-screen iMac maybe two generations [TS]

00:10:56 ◼   ► ago but in her mind is still a new [TS]

00:10:57 ◼   ► computer so I think it'll be fine you [TS]

00:10:59 ◼   ► have to have your backup plan in place [TS]

00:11:01 ◼   ► day one and not wait until you get that [TS]

00:11:04 ◼   ► nagging feeling like you would with an [TS]

00:11:06 ◼   ► old car because people are not good at [TS]

00:11:08 ◼   ► getting that feeling about computers you [TS]

00:11:10 ◼   ► know and she's a great example she still [TS]

00:11:11 ◼   ► considered this her new computer because [TS]

00:11:13 ◼   ► her old iMac was one of those lampshade [TS]

00:11:15 ◼   ► ones all right with the bendable neck [TS]

00:11:17 ◼   ► see yeah that's that's her old I feel [TS]

00:11:19 ◼   ► this is clear this is clearer than new [TS]

00:11:20 ◼   ► one so of course the new ones not going [TS]

00:11:22 ◼   ► to break that's I think what was making [TS]

00:11:23 ◼   ► her not take action on getting her [TS]

00:11:26 ◼   ► backup hard drive fixed screeches like [TS]

00:11:28 ◼   ► well you know it was a backup but so [TS]

00:11:29 ◼   ► what this is the new iMac I'm sure it'll [TS]

00:11:30 ◼   ► be fine so I don't think you can rely on [TS]

00:11:32 ◼   ► that feeling you have to really have [TS]

00:11:34 ◼   ► your backups from day one going and then [TS]

00:11:36 ◼   ► you might still get that feeling I [TS]

00:11:37 ◼   ► certainly do and maybe that'll make you [TS]

00:11:39 ◼   ► a little bit extra vigilant about your [TS]

00:11:41 ◼   ► backups maybe increase the frequency you [TS]

00:11:43 ◼   ► know like I would increase the frequency [TS]

00:11:44 ◼   ► with my SuperDuper backup so I felt like [TS]

00:11:46 ◼   ► my hard drive was three years old or [TS]

00:11:47 ◼   ► something but you can't rely on that you [TS]

00:11:50 ◼   ► just have to assume that any second it's [TS]

00:11:52 ◼   ► going to go bad you have to have a plan [TS]

00:11:53 ◼   ► for it well I talked to Dave nanion this [TS]

00:11:55 ◼   ► morning apparently he's been you know [TS]

00:11:58 ◼   ► touring or what I don't know you know [TS]

00:12:00 ◼   ► what everyday he travels and stuff [TS]

00:12:01 ◼   ► skiing in the Alps or so yeah something [TS]

00:12:03 ◼   ► like that and I asked him if he had [TS]

00:12:04 ◼   ► listened to last week's hypercritical [TS]

00:12:06 ◼   ► and he said no I haven't listened up and [TS]

00:12:08 ◼   ► I've been you know I was on the slopes [TS]

00:12:10 ◼   ► or whatever the software developers get [TS]

00:12:11 ◼   ► to do and and I said you know you need [TS]

00:12:14 ◼   ► to listen to it because we talked about [TS]

00:12:16 ◼   ► super duper a quite a bit in it and I've [TS]

00:12:19 ◼   ► had a lot of people over the last week [TS]

00:12:21 ◼   ► asking me about that product in [TS]

00:12:23 ◼   ► particular I but I wanted to get your [TS]

00:12:26 ◼   ► take so if I had to get a recommendation [TS]

00:12:29 ◼   ► from you do you think that cloning is [TS]

00:12:33 ◼   ► better and I know there's a hard [TS]

00:12:35 ◼   ► question answer is cloning better than [TS]

00:12:37 ◼   ► incremental backups in general from your [TS]

00:12:39 ◼   ► perspective for the regular I'm talking [TS]

00:12:41 ◼   ► for the regular person I don't think it [TS]

00:12:43 ◼   ► is because it's not built into the [TS]

00:12:45 ◼   ► operating system for it's the same [TS]

00:12:47 ◼   ► reason I gave last time that I was [TS]

00:12:49 ◼   ► recommending a time machine over [TS]

00:12:50 ◼   ► SuperDuper because you doesn't require [TS]

00:12:53 ◼   ► you to buy another piece of software [TS]

00:12:55 ◼   ► even though it's cheap and well worth [TS]

00:12:56 ◼   ► the money it doesn't require you to [TS]

00:12:57 ◼   ► remember to set it up and run it and set [TS]

00:12:59 ◼   ► it on a schedule or any of those things [TS]

00:13:01 ◼   ► that there's so much that can go wrong [TS]

00:13:03 ◼   ► for people who are not into computers [TS]

00:13:05 ◼   ► getting that scenario set up whereas [TS]

00:13:07 ◼   ► with time machine literally all you have [TS]

00:13:11 ◼   ► to do is the hardware especially with a [TS]

00:13:12 ◼   ► desktop you just plug it in turn it on [TS]

00:13:13 ◼   ► once and forget it even exists [TS]

00:13:15 ◼   ► it's not as good in time in the time of [TS]

00:13:17 ◼   ► a restore maybe because like if you if [TS]

00:13:21 ◼   ► you say alright my main harder it goes [TS]

00:13:23 ◼   ► bad I want to be able to reboot into a [TS]

00:13:25 ◼   ► working system within 15 minutes [TS]

00:13:26 ◼   ► super duper is your only choice there [TS]

00:13:27 ◼   ► right if something goes wrong and you're [TS]

00:13:30 ◼   ► using time machine you have to go [TS]

00:13:31 ◼   ► through the whole time machine restore [TS]

00:13:32 ◼   ► procedure you can't boot from your time [TS]

00:13:34 ◼   ► machine drive you probably need to buy [TS]

00:13:35 ◼   ► another hard drive but I think this [TS]

00:13:36 ◼   ► impediment is probably appropriate for [TS]

00:13:37 ◼   ► regular people because you don't want [TS]

00:13:39 ◼   ► them to be able to immediately boot into [TS]

00:13:40 ◼   ► the secondary drive because now they're [TS]

00:13:42 ◼   ► sailing without a net and a regular [TS]

00:13:44 ◼   ► person will just keep using that [TS]

00:13:44 ◼   ► secondary drive for months until it goes [TS]

00:13:46 ◼   ► bad you don't I mean yeah so time [TS]

00:13:48 ◼   ► machine is still my recommendation for [TS]

00:13:50 ◼   ► non tech savvy none you know the people [TS]

00:13:53 ◼   ► who aren't into computers they just want [TS]

00:13:54 ◼   ► to use it I want it to work I have to go [TS]

00:13:56 ◼   ► with time machine it's built in and all [TS]

00:13:58 ◼   ► of the things that are annoying to geeks [TS]

00:14:00 ◼   ► about it I think would actually help [TS]

00:14:01 ◼   ► regular people make sure they do the [TS]

00:14:03 ◼   ► right thing [TS]

00:14:03 ◼   ► geeks of course should know the [TS]

00:14:05 ◼   ► trade-offs and use whichever one they [TS]

00:14:07 ◼   ► find is appropriate I think they would [TS]

00:14:08 ◼   ► know that I've rebooted my SuperDuper [TS]

00:14:10 ◼   ► backup I missed whatever files that have [TS]

00:14:13 ◼   ► been changed since then so maybe a day's [TS]

00:14:15 ◼   ► worth of work I know I'm now sailing [TS]

00:14:17 ◼   ► without a net I know I can't use this [TS]

00:14:18 ◼   ► permanently I know I need to figure out [TS]

00:14:20 ◼   ► what's wrong with the internal drive and [TS]

00:14:21 ◼   ► buy a new one or fix it or whatever you [TS]

00:14:23 ◼   ► know it's totally different for people [TS]

00:14:25 ◼   ► who are listeners of the show basically [TS]

00:14:27 ◼   ► but now that for the non [TS]

00:14:28 ◼   ► computer or savvy listeners of the [TS]

00:14:30 ◼   ► show's family I would say Time Machine [TS]

00:14:32 ◼   ► ok alright so let me move on so he gets [TS]

00:14:35 ◼   ► a couple more follow up things here [TS]

00:14:37 ◼   ► people kept asking where I said to buy [TS]

00:14:40 ◼   ► hard drives from and I guess I misspoke [TS]

00:14:42 ◼   ► or wasn't clear with the site I was [TS]

00:14:44 ◼   ► referring to which will be in the show [TS]

00:14:45 ◼   ► notes and I actually put it in last [TS]

00:14:46 ◼   ► week's show knowledge to is storage [TS]

00:14:48 ◼   ► review.com and it's not to buy hard [TS]

00:14:50 ◼   ► drives is to research them if you were a [TS]

00:14:52 ◼   ► nerd and you want to know which hard [TS]

00:14:54 ◼   ► drive mechanism has the best balance of [TS]

00:14:57 ◼   ► performance price capacity and noise or [TS]

00:14:59 ◼   ► whatever criteria you want they have [TS]

00:15:01 ◼   ► this awesome tool there with a bunch of [TS]

00:15:03 ◼   ► checkboxes you can compare drives on any [TS]

00:15:05 ◼   ► criteria that you want and then put a [TS]

00:15:06 ◼   ► big graph of them it's it's excellent [TS]

00:15:09 ◼   ► any time I buy a hard drive since I [TS]

00:15:11 ◼   ► mostly buy internals I go to that side [TS]

00:15:12 ◼   ► and figure out what is the the top drive [TS]

00:15:14 ◼   ► and they have they have these leader [TS]

00:15:15 ◼   ► boards they call them where they show [TS]

00:15:17 ◼   ► you what's the best desktop hard drive [TS]

00:15:18 ◼   ► you can buy and they usually give one or [TS]

00:15:20 ◼   ► two choices and what's the best clap top [TS]

00:15:21 ◼   ► hard drive what's the best SSD what's [TS]

00:15:23 ◼   ► the best you know home theater hard [TS]

00:15:25 ◼   ► drive and I tend to shop mostly by price [TS]

00:15:29 ◼   ► cassadee and speed but I also always [TS]

00:15:31 ◼   ► throw in noise because I'm really [TS]

00:15:32 ◼   ► sensitive to that so I love how you how [TS]

00:15:34 ◼   ► you say to the people who are listening [TS]

00:15:36 ◼   ► to the show well if you're nerds you I [TS]

00:15:39 ◼   ► don't know they're all I was listening [TS]

00:15:41 ◼   ► anyone goes it's not it's not an insult [TS]

00:15:43 ◼   ► to call somebody nerd in 2011 I don't [TS]

00:15:46 ◼   ► know I still be an insult but mmm we're [TS]

00:15:48 ◼   ► all nerds we know who we are [TS]

00:15:49 ◼   ► yeah very shouldn't be it's not an [TS]

00:15:51 ◼   ► insult to nerds insult to people who [TS]

00:15:53 ◼   ► don't want like to think of themselves [TS]

00:15:54 ◼   ► so where do you buy your drives from [TS]

00:15:56 ◼   ► yeah so then I after a researcher that [TS]

00:15:58 ◼   ► just gives me a product name and that [TS]

00:15:59 ◼   ► side has like links to different places [TS]

00:16:01 ◼   ► you can buy them in price checking [TS]

00:16:02 ◼   ► things or whatever but I tend to just go [TS]

00:16:04 ◼   ► to my old standbys I like Newegg I have [TS]

00:16:06 ◼   ► a lot of good luck with them they have [TS]

00:16:07 ◼   ► usually have good prices newegg.com I [TS]

00:16:10 ◼   ► buy from Amazon I just sometimes do [TS]

00:16:13 ◼   ► Google searches and sort by price and [TS]

00:16:14 ◼   ► find the first dealer that I find [TS]

00:16:15 ◼   ► reputable with the mechanism but the [TS]

00:16:17 ◼   ► hard drive mechanism when you're buying [TS]

00:16:18 ◼   ► a raw mechanism there's nothing that [TS]

00:16:20 ◼   ► comes in the box it's just the dry [TS]

00:16:21 ◼   ► there's no cabling there's no stuff like [TS]

00:16:23 ◼   ► that the warranty is provided by the [TS]

00:16:24 ◼   ► manufacturer not by the company that you [TS]

00:16:26 ◼   ► buy through so I'm not really that [TS]

00:16:30 ◼   ► worried about the vendor you just pick [TS]

00:16:33 ◼   ► wherever has a cheapest price on it you [TS]

00:16:35 ◼   ► feel as long as it's not really [TS]

00:16:36 ◼   ► fly-by-night you know yeah I usually go [TS]

00:16:39 ◼   ► the Amazon yeah that's you know if you [TS]

00:16:42 ◼   ► have Amazon Prime yeah shipping it's [TS]

00:16:44 ◼   ► just yeah Amazon Prime is the best thing [TS]

00:16:46 ◼   ► in the world if you buy one TV every [TS]

00:16:48 ◼   ► three years you more than pay for Amazon [TS]

00:16:51 ◼   ► company something I think people don't [TS]

00:16:52 ◼   ► know about Amazon Prime is that you can [TS]

00:16:54 ◼   ► go in on it with several different [TS]

00:16:55 ◼   ► people so whatever the price is per year [TS]

00:16:57 ◼   ► you can split that among several people [TS]

00:16:59 ◼   ► right or you can you can give it to [TS]

00:17:01 ◼   ► family members who might want to need it [TS]

00:17:03 ◼   ► as their Christmas gift it's you if you [TS]

00:17:05 ◼   ► by any reasonable amount of stuff from [TS]

00:17:07 ◼   ► Amazon during a year you will easily [TS]

00:17:08 ◼   ► make your money back and Christmas slow [TS]

00:17:10 ◼   ► and you might get back on shipping and [TS]

00:17:11 ◼   ► it's just great because I no longer have [TS]

00:17:13 ◼   ► to worry about bundling up products into [TS]

00:17:15 ◼   ► multiple shipments I mean if I look at [TS]

00:17:16 ◼   ► new egg in the price for something I was [TS]

00:17:18 ◼   ► just actually looking this morning at a [TS]

00:17:20 ◼   ► Western Digital caviar black drive one [TS]

00:17:23 ◼   ► terabyte drive and I think it's like 89 [TS]

00:17:26 ◼   ► bucks at new egg and it's you know are [TS]

00:17:28 ◼   ► 89 bucks at Amazon and 84 bucks plus [TS]

00:17:30 ◼   ► shipping at new egg but I can get free [TS]

00:17:32 ◼   ► shipping at Amazon and ones a you know [TS]

00:17:33 ◼   ► but it's it drives you're so [TS]

00:17:35 ◼   ► competitively priced these days so [TS]

00:17:37 ◼   ► you're really not going to find a big [TS]

00:17:38 ◼   ► difference a what's the next thing on [TS]

00:17:40 ◼   ► your list [TS]

00:17:40 ◼   ► so I've got I was trying to remember the [TS]

00:17:43 ◼   ► name of that other s3 based backup [TS]

00:17:46 ◼   ► service that's a backup service that [TS]

00:17:48 ◼   ► uses Amazon's s3 service for its storage [TS]

00:17:50 ◼   ► so you end up having to pay a fee for [TS]

00:17:52 ◼   ► the s3 storage as well as paying for the [TS]

00:17:54 ◼   ► application right and I couldn't [TS]

00:17:56 ◼   ► remember the name of it but I looked it [TS]

00:17:58 ◼   ► up afterwards and it's arc AR Q it's by [TS]

00:18:00 ◼   ► haystack software it's haystack software [TS]

00:18:03 ◼   ► comm /a RQ a or Q and it's it's kind of [TS]

00:18:06 ◼   ► like an Indy Mac version of this where [TS]

00:18:08 ◼   ► they're concentrating 1% on the Mac if [TS]

00:18:10 ◼   ► you look at their home page for this [TS]

00:18:12 ◼   ► product they they show how they are the [TS]

00:18:14 ◼   ► only product and the ones that they list [TS]

00:18:16 ◼   ► anyway it does 100% save and restore of [TS]

00:18:19 ◼   ► all Mac specific metadata there's a [TS]

00:18:21 ◼   ► little program called backup bouncer [TS]

00:18:23 ◼   ► that it's like a benchmark but they'll [TS]

00:18:25 ◼   ► make a bunch of files with esoteric [TS]

00:18:27 ◼   ► metadata set and you're supposed to back [TS]

00:18:29 ◼   ► them up with your software and then [TS]

00:18:30 ◼   ► restore it and then it will diff the two [TS]

00:18:32 ◼   ► and see if you missed any flags or [TS]

00:18:33 ◼   ► missed any permissions or ACLs or the [TS]

00:18:35 ◼   ► millions of other things that could be [TS]

00:18:36 ◼   ► in there and their product is the only [TS]

00:18:38 ◼   ► one that passes all the tests with [TS]

00:18:40 ◼   ► flying colors no it is a little bit more [TS]

00:18:42 ◼   ► expensive because s3 charges you for you [TS]

00:18:45 ◼   ► know sending and receiving it also [TS]

00:18:46 ◼   ► charges you for the permanent storage it [TS]

00:18:49 ◼   ► really depends on how much data you have [TS]

00:18:50 ◼   ► I guess but it's not like one of those [TS]

00:18:51 ◼   ► flat rate unlimited things but it is [TS]

00:18:53 ◼   ► definitely interesting and I really like [TS]

00:18:54 ◼   ► when I see a product that boasts on its [TS]

00:18:57 ◼   ► homepage we understand the Mac we do [TS]

00:18:59 ◼   ► this better than anybody and I've been [TS]

00:19:00 ◼   ► on the back of all the other companies [TS]

00:19:03 ◼   ► you know by Twitter or various email [TS]

00:19:04 ◼   ► feedback to say you guys have to be [TS]

00:19:06 ◼   ► better about saving and restoring Mac [TS]

00:19:07 ◼   ► metadata like I said with Backblaze it [TS]

00:19:09 ◼   ► is not good about doing that and I'm [TS]

00:19:11 ◼   ► accepting that trade-off just because [TS]

00:19:13 ◼   ► it's inexpensive and that's not what I I [TS]

00:19:15 ◼   ► plan on using it for but I'm definitely [TS]

00:19:19 ◼   ► aware of this issue and I just wish [TS]

00:19:21 ◼   ► everybody would get better at that we [TS]

00:19:23 ◼   ► could do a whole show and meditate it - [TS]

00:19:25 ◼   ► yes maybe that'll be a different one Wow [TS]

00:19:27 ◼   ► what else available and CrashPlan a lot [TS]

00:19:29 ◼   ► of people talking about CrashPlan i [TS]

00:19:30 ◼   ► mentioned it on the other thing i said [TS]

00:19:31 ◼   ► if i was going to go from back plays the [TS]

00:19:32 ◼   ► first place I would look is CrashPlan [TS]

00:19:34 ◼   ► lots of people like it I've heard bad [TS]

00:19:36 ◼   ► things about the Java client and I've [TS]

00:19:38 ◼   ► got the feedback on the show some people [TS]

00:19:40 ◼   ► agree the Java client is a little bit [TS]

00:19:41 ◼   ► bloated and on Mac like but other people [TS]

00:19:43 ◼   ► say they've had no problems with in it [TS]

00:19:44 ◼   ► it seems snappy to them so I guess it [TS]

00:19:46 ◼   ► just depends on what your expectations [TS]

00:19:47 ◼   ► are but the pricing now is very close to [TS]

00:19:50 ◼   ► what back place has the only downside is [TS]

00:19:52 ◼   ► that I think don't think they have a [TS]

00:19:53 ◼   ► month-to-month option [TS]

00:19:54 ◼   ► and one crash my feature that it didn't [TS]

00:19:56 ◼   ► mention that a lot of people are fans of [TS]

00:19:57 ◼   ► is that you can send your data to [TS]

00:19:59 ◼   ► another Mac that has crash plane on it [TS]

00:20:01 ◼   ► right so you don't have to send it to s3 [TS]

00:20:03 ◼   ► or up into their cloud thing I think you [TS]

00:20:05 ◼   ► can even do this for free with their [TS]

00:20:06 ◼   ► free version if you and your buddy both [TS]

00:20:08 ◼   ► get free versions and you both have [TS]

00:20:10 ◼   ► Fastnet connections you can backup to [TS]

00:20:11 ◼   ► each other rather than outright or even [TS]

00:20:13 ◼   ► even if it's just you you can back up to [TS]

00:20:15 ◼   ► another one in another location you [TS]

00:20:17 ◼   ► could backup you could put an old Mac on [TS]

00:20:19 ◼   ► you know on your your parents network at [TS]

00:20:22 ◼   ► home or whatever and and use it you [TS]

00:20:24 ◼   ► could do it on the same network so that [TS]

00:20:25 ◼   ► that was going to mention that too that [TS]

00:20:27 ◼   ► they do have some compelling features [TS]

00:20:28 ◼   ► the only downside and it's really not [TS]

00:20:30 ◼   ► that big of a downside I have used the [TS]

00:20:33 ◼   ► CrashPlan client it's not a bad client [TS]

00:20:36 ◼   ► it doesn't necessarily feel and look and [TS]

00:20:38 ◼   ► work exactly like all the Mac OS 10 apps [TS]

00:20:40 ◼   ► that we were used to but it's not bad so [TS]

00:20:43 ◼   ► lets you know that that's a certainly a [TS]

00:20:45 ◼   ► fair alternative and there's i think i [TS]

00:20:48 ◼   ► think there are advantages to each but i [TS]

00:20:50 ◼   ► think you're right i don't think that [TS]

00:20:51 ◼   ► they have a month-to-month they just do [TS]

00:20:55 ◼   ► the one year i think that they have a [TS]

00:20:57 ◼   ► family plan for two to ten computers for [TS]

00:20:59 ◼   ► like 120 year they're a whole year thing [TS]

00:21:01 ◼   ► is about fifty bucks which is pretty [TS]

00:21:02 ◼   ► much the same as back Blaze's pricing [TS]

00:21:04 ◼   ► and they've gotten a lot better the [TS]

00:21:05 ◼   ► pricing has gotten better from what i've [TS]

00:21:08 ◼   ► heard their client has gotten better and [TS]

00:21:09 ◼   ► if you look at on the ark homepage for [TS]

00:21:11 ◼   ► you know how well they do it mac method [TS]

00:21:13 ◼   ► they did it i believe they're still [TS]

00:21:14 ◼   ► doing a lot better than Backblaze for [TS]

00:21:16 ◼   ► doing that metadata so CrashPlan seems [TS]

00:21:18 ◼   ► like a solid choice i always hesitate to [TS]

00:21:20 ◼   ► recommend Backblaze i mean i use it i [TS]

00:21:22 ◼   ► like it and i haven't had a reason to [TS]

00:21:23 ◼   ► change but CrashPlan always gets high [TS]

00:21:25 ◼   ► rated and people seem to love it too and [TS]

00:21:27 ◼   ► just because i haven't seen a reason to [TS]

00:21:28 ◼   ► switch doesn't mean you should you know [TS]

00:21:30 ◼   ► go back go exactly is just because [TS]

00:21:31 ◼   ► that's what i use i'm using it for a [TS]

00:21:34 ◼   ► variety of reasons that may not apply to [TS]

00:21:36 ◼   ► you so you know check them both out oh [TS]

00:21:40 ◼   ► and the final thing i'll follow up is [TS]

00:21:43 ◼   ► encryption i didn't mention this all but [TS]

00:21:46 ◼   ► almost all the backup things encrypt [TS]

00:21:48 ◼   ► your data they'll you know they're not [TS]

00:21:49 ◼   ► just shoving your sensitive files up on [TS]

00:21:51 ◼   ► Amazon s3 or into their cloud things [TS]

00:21:53 ◼   ► just in their raw and encrypted form so [TS]

00:21:54 ◼   ► anybody could look at it and the thing [TS]

00:21:56 ◼   ► most of them do is they try to make you [TS]

00:21:59 ◼   ► feel like even employees of the backup [TS]

00:22:01 ◼   ► company cannot see your data so they [TS]

00:22:03 ◼   ► always have like there's an encryption [TS]

00:22:04 ◼   ► key but there's a secondary private [TS]

00:22:06 ◼   ► encryption key that only you have and if [TS]

00:22:07 ◼   ► you do restore [TS]

00:22:08 ◼   ► or then you have to enter that secret [TS]

00:22:10 ◼   ► encryption key so in theory if you know [TS]

00:22:14 ◼   ► if the CEO of the backup company wanted [TS]

00:22:15 ◼   ► to look at your files he couldn't do it [TS]

00:22:17 ◼   ► because he doesn't have your secret [TS]

00:22:18 ◼   ► encryption key now in practice it kind [TS]

00:22:20 ◼   ► of wigs me out that some of these things [TS]

00:22:21 ◼   ► say when you do a web restore just type [TS]

00:22:23 ◼   ► your secret encryption key into this [TS]

00:22:24 ◼   ► field on our web server and then you [TS]

00:22:27 ◼   ► know make I'm sure they're not saving it [TS]

00:22:30 ◼   ► I'm sure they're being good web [TS]

00:22:31 ◼   ► developers and it's not showing up in [TS]

00:22:33 ◼   ► their logs but if it's gonna be a [TS]

00:22:35 ◼   ► private encryption key I'm not gonna [TS]

00:22:37 ◼   ► type into a web form on your website so [TS]

00:22:39 ◼   ► it's not everything up front yeah [TS]

00:22:40 ◼   ► regular people don't think about this [TS]

00:22:42 ◼   ► and I'm sure these sites are doing it [TS]

00:22:44 ◼   ► just because it's convenient and they [TS]

00:22:46 ◼   ► want web restore is an important feature [TS]

00:22:47 ◼   ► to have but I wouldn't put too much [TS]

00:22:49 ◼   ► stock in it so so just assume that the [TS]

00:22:52 ◼   ► company that you're backing up to will [TS]

00:22:53 ◼   ► always be able to see your data despite [TS]

00:22:54 ◼   ► you know protestations to the contrary [TS]

00:22:57 ◼   ► but in general if a thief breaks into [TS]

00:23:00 ◼   ► the encryption company they probably [TS]

00:23:02 ◼   ► won't be able to see your data everybody [TS]

00:23:03 ◼   ► does 256 bit AES encryption or something [TS]

00:23:05 ◼   ► like that that is you know computation [TS]

00:23:08 ◼   ► computationally unfeasible to do break [TS]

00:23:10 ◼   ► for non-government entities but that is [TS]

00:23:14 ◼   ► an important feature of backup things [TS]

00:23:16 ◼   ► and I definitely would use a service [TS]

00:23:17 ◼   ► that didn't have any kind of encryption [TS]

00:23:19 ◼   ► and the encryption thing led to a lot of [TS]

00:23:20 ◼   ► feet up about feedback about like what [TS]

00:23:22 ◼   ► about file vault which is apples brain [TS]

00:23:24 ◼   ► built-in encryption thing where will [TS]

00:23:26 ◼   ► encrypt your home directory I don't want [TS]

00:23:29 ◼   ► to go too far from Titanic because you [TS]

00:23:30 ◼   ► already gonna kind of long in this but [TS]

00:23:31 ◼   ► maybe we should talk about encryption in [TS]

00:23:34 ◼   ► a different show yeah I actually have a [TS]

00:23:36 ◼   ► link in the show notes maybe I'll take [TS]

00:23:38 ◼   ► out because we don't have time to talk [TS]

00:23:39 ◼   ► about today but a PGP makes a whole disk [TS]

00:23:41 ◼   ► encryption product pitbull yeah do [TS]

00:23:43 ◼   ► exactly what it says encrypt your entire [TS]

00:23:45 ◼   ► disk and I actually have to use that at [TS]

00:23:47 ◼   ► work it's mandatory for all the [TS]

00:23:50 ◼   ► computers at our company because we have [TS]

00:23:51 ◼   ► healthcare information and it's [TS]

00:23:54 ◼   ► surprisingly none evil whereas file [TS]

00:23:56 ◼   ► vault is surprisingly evil so that's my [TS]

00:23:58 ◼   ► cap that's my capsule review of [TS]

00:24:00 ◼   ► encryption for now file vault but I'm [TS]

00:24:02 ◼   ► Paul disc encryption not as bad probably [TS]

00:24:05 ◼   ► better than you think but all encryption [TS]

00:24:07 ◼   ► there is some sort of trade-off well [TS]

00:24:09 ◼   ► I'll tell you what I'll tell you what [TS]

00:24:10 ◼   ► lets you always tell me pick a show I'm [TS]

00:24:13 ◼   ► picking it right now I'd love to talk [TS]

00:24:15 ◼   ► and learn what you know about that for [TS]

00:24:16 ◼   ► next week's show so if if I can find a [TS]

00:24:19 ◼   ► whole show where the stuff like we can [TS]

00:24:20 ◼   ► put it in the follow-up [TS]

00:24:22 ◼   ► why I would like to talk about that more [TS]

00:24:25 ◼   ► because I think that you I think that is [TS]

00:24:27 ◼   ► a whole show maybe if not part a good [TS]

00:24:29 ◼   ► part of a show we could do because [TS]

00:24:31 ◼   ► that's something I think about a lot and [TS]

00:24:33 ◼   ► the last time that I used encryption at [TS]

00:24:35 ◼   ► all it there was such a performance hit [TS]

00:24:37 ◼   ► on the machine that I had run it on that [TS]

00:24:40 ◼   ► I especially because which of the [TS]

00:24:42 ◼   ► machines that you want to encrypt you [TS]

00:24:44 ◼   ► want to encrypt laptops you want to [TS]

00:24:46 ◼   ► encrypt the machines that are the most [TS]

00:24:48 ◼   ► likely to be lifted so those are [TS]

00:24:51 ◼   ► typically also the ones that don't have [TS]

00:24:53 ◼   ► as much horsepower and this was years [TS]

00:24:55 ◼   ► ago but man it was just it was just a [TS]

00:24:58 ◼   ► drain on these things [TS]

00:24:59 ◼   ► yeah encryption it that's just the [TS]

00:25:01 ◼   ► nature of you you you nailed it exactly [TS]

00:25:03 ◼   ► you always want to encrypt the ones with [TS]

00:25:04 ◼   ► the slowest disk i/o performance and now [TS]

00:25:06 ◼   ► you're hurting even more um but that's [TS]

00:25:08 ◼   ► not Wi-Fi bolts I won't leave oh because [TS]

00:25:10 ◼   ► of bugs all right so what's our what is [TS]

00:25:13 ◼   ► a real topic then I saw a real topic the [TS]

00:25:15 ◼   ► one that you picked is what did you pick [TS]

00:25:18 ◼   ► a Mac OS 10 Lion yeah what we know about [TS]

00:25:21 ◼   ► line where we're going as a direction [TS]

00:25:23 ◼   ► you know you you so here's the thing I [TS]

00:25:27 ◼   ► asked you I said well do you have any [TS]

00:25:29 ◼   ► special insight on this can you can you [TS]

00:25:33 ◼   ► share any secrets do you know anything [TS]

00:25:36 ◼   ► and you said why I don't know anything [TS]

00:25:38 ◼   ► well I have no I have no inside info no [TS]

00:25:41 ◼   ► sources you know or telling me stuff and [TS]

00:25:44 ◼   ► even if they did I wouldn't be sharing [TS]

00:25:46 ◼   ► them so it's generally not my mo but [TS]

00:25:51 ◼   ► I've seen the same things everyone else [TS]

00:25:52 ◼   ► has seen and I'm basically just making [TS]

00:25:53 ◼   ► educated guesses at this point I feel [TS]

00:25:55 ◼   ► like when Apple does any sort of [TS]

00:25:58 ◼   ► announcement or something that [TS]

00:26:00 ◼   ► communicates something in the subtext of [TS]

00:26:02 ◼   ► it I'm very receptive to it I get it [TS]

00:26:05 ◼   ► right away I understand where they're [TS]

00:26:06 ◼   ► going and it makes sense in the context [TS]

00:26:08 ◼   ► of what their what the company is going [TS]

00:26:10 ◼   ► to do whereas I see in a lot of them the [TS]

00:26:12 ◼   ► non-apple specific press they get [TS]

00:26:15 ◼   ► confused by apples PRD to take it at [TS]

00:26:17 ◼   ► face value or they don't see the subtext [TS]

00:26:18 ◼   ► or so give us an example I'll about what [TS]

00:26:22 ◼   ► are you talking about and I guess for [TS]

00:26:27 ◼   ► for Lion the example would be so they [TS]

00:26:30 ◼   ► did that that preview thing of line to [TS]

00:26:32 ◼   ► remember that back in October yeah sure [TS]

00:26:34 ◼   ► deal with the new [TS]

00:26:35 ◼   ► launcher and things like that yeah and [TS]

00:26:37 ◼   ► that without the show was actually about [TS]

00:26:39 ◼   ► I think was about the new version of [TS]

00:26:40 ◼   ► High Life and a bunch of other stuff but [TS]

00:26:41 ◼   ► like it was the back to the max show and [TS]

00:26:43 ◼   ► in the in the middle of that show they [TS]

00:26:45 ◼   ► had a whole thing about let's show you a [TS]

00:26:47 ◼   ► preview of Lion and in the press the the [TS]

00:26:50 ◼   ► mainstream press covering that like the [TS]

00:26:52 ◼   ► New York Times or whatever they [TS]

00:26:53 ◼   ► mentioned everything that happened they [TS]

00:26:56 ◼   ► focused a little bit more on you know I [TS]

00:26:57 ◼   ► life because that was kind of the front [TS]

00:26:59 ◼   ► of the show and then when they talked [TS]

00:27:00 ◼   ► about lion they basically just described [TS]

00:27:03 ◼   ► what was shown and parroted back Apple's [TS]

00:27:07 ◼   ► message about it um which was you know [TS]

00:27:12 ◼   ► back to the Mac was their pawn on we're [TS]

00:27:14 ◼   ► taking the innovations that we put in [TS]

00:27:15 ◼   ► iOS and bringing those back to the Mac [TS]

00:27:17 ◼   ► um and that was a misdirect because [TS]

00:27:20 ◼   ► people thought back to the Mac meant [TS]

00:27:21 ◼   ► back to Apple talking about the Mac but [TS]

00:27:23 ◼   ► there was a double meaning the second [TS]

00:27:25 ◼   ► meaning was Apple taking technology from [TS]

00:27:27 ◼   ► iOS and bringing it back to the neck so [TS]

00:27:28 ◼   ► it was a little bit of talk about you [TS]

00:27:30 ◼   ► know in Mac OS 10 and iOS converging and [TS]

00:27:33 ◼   ► stuff like that but it wasn't it wasn't [TS]

00:27:37 ◼   ► covered that much but when I saw this [TS]

00:27:38 ◼   ► show the message I got loud and clear [TS]

00:27:41 ◼   ► was Apple was describing exactly what [TS]

00:27:45 ◼   ► their thoughts were for the future [TS]

00:27:47 ◼   ► desktop operating system and they were [TS]

00:27:48 ◼   ► doing it in a typical way where they [TS]

00:27:50 ◼   ► give you a tiny little taste and don't [TS]

00:27:51 ◼   ► shock you and don't scare people but [TS]

00:27:53 ◼   ► they signal their intent pretty loud and [TS]

00:27:56 ◼   ► clear to anybody who's been following [TS]

00:27:57 ◼   ► the company for a while so I'll get it [TS]

00:28:00 ◼   ► with the back up thing I'll start with [TS]

00:28:01 ◼   ► my thesis for Lion and it's in the form [TS]

00:28:05 ◼   ► of an SAT type analogy I think I [TS]

00:28:06 ◼   ► actually posted this to Twitter so [TS]

00:28:07 ◼   ► anybody who follows me has already heard [TS]

00:28:09 ◼   ► this so sorry for the repeat but I will [TS]

00:28:10 ◼   ► expand on it here on the analogy you [TS]

00:28:13 ◼   ► know the SAT analogies [TS]

00:28:15 ◼   ► it's like X is 2 y is a is to bake sure [TS]

00:28:17 ◼   ► so my analogy is iOS is two Mac OS 10 as [TS]

00:28:21 ◼   ► the original Mac operating system is to [TS]

00:28:23 ◼   ► ms-dos okay I can go along with that and [TS]

00:28:29 ◼   ► I I don't I posted on Twitter and people [TS]

00:28:32 ◼   ► either disagreed thought I was crazy or [TS]

00:28:34 ◼   ► ignored it but I 100% after seeing that [TS]

00:28:37 ◼   ► line preview I think this is exactly how [TS]

00:28:40 ◼   ► Apple the company sees their operating [TS]

00:28:43 ◼   ► systems so let me go back through and [TS]

00:28:45 ◼   ► review the analogy so yeah [TS]

00:28:47 ◼   ► Iowa systemic OS 10 [TS]

00:28:49 ◼   ► saying like iOS is the you know nicer [TS]

00:28:54 ◼   ► simpler easier to use thing and Mac os10 [TS]

00:28:56 ◼   ► is the harder thing is you know as the [TS]

00:28:57 ◼   ► original operating system Mac operating [TS]

00:28:59 ◼   ► system is said dos and it's use extreme [TS]

00:29:00 ◼   ► because das was this ridiculous [TS]

00:29:02 ◼   ► command-line thing with a little green [TS]

00:29:03 ◼   ► text on a black screen you have to know [TS]

00:29:05 ◼   ► the commands and normal people couldn't [TS]

00:29:07 ◼   ► use it and the original Mac operating [TS]

00:29:08 ◼   ► system was it introduced the mouse it [TS]

00:29:11 ◼   ► was the first commercially successful [TS]

00:29:12 ◼   ► GUI it was just such a huge radical [TS]

00:29:14 ◼   ► change whereas if you look at io s and [TS]

00:29:16 ◼   ► Mac OS 10 you know that's not you might [TS]

00:29:18 ◼   ► say that's not the an appropriate [TS]

00:29:20 ◼   ► analogy the difference between those two [TS]

00:29:21 ◼   ► operating systems is not as big as [TS]

00:29:23 ◼   ► difference between Mac and das right [TS]

00:29:24 ◼   ► they look the same they both use gooeys [TS]

00:29:26 ◼   ► they have buttons and scroll bars and [TS]

00:29:27 ◼   ► widgets or whatever it's not so much [TS]

00:29:30 ◼   ► about you know the revolution in [TS]

00:29:32 ◼   ► technology being equivalent it's how [TS]

00:29:33 ◼   ► Apple thinks about it and when Apple [TS]

00:29:35 ◼   ► thought about das or any command-line [TS]

00:29:37 ◼   ► stuff they said this is not how [TS]

00:29:38 ◼   ► computers should work there's too much [TS]

00:29:40 ◼   ► stuff that's not important that don't [TS]

00:29:42 ◼   ► that it gets in the way of regular [TS]

00:29:45 ◼   ► person using this device and we're going [TS]

00:29:47 ◼   ► to eliminate a lot of those things and [TS]

00:29:49 ◼   ► make it so that you need to know less to [TS]

00:29:52 ◼   ► get your work done to be successful yet [TS]

00:29:54 ◼   ► using this product a thinking man's [TS]

00:29:57 ◼   ► analogy yeah and and so with iOS it's [TS]

00:30:01 ◼   ► like them saying what Mac OS 10 is great [TS]

00:30:03 ◼   ► and everything it's it's a really good [TS]

00:30:05 ◼   ► operating system and it's certainly much [TS]

00:30:06 ◼   ► better than das was or a better than any [TS]

00:30:08 ◼   ► existing gooeys but there's still too [TS]

00:30:10 ◼   ► much stuff that you have to know about [TS]

00:30:12 ◼   ► it's not important to your work that you [TS]

00:30:14 ◼   ► just have to know about to use the tool [TS]

00:30:15 ◼   ► and iOS I think was their attempt to say [TS]

00:30:20 ◼   ► how much of that stuff can we remove and [TS]

00:30:22 ◼   ► still leave a useful computer so let's [TS]

00:30:26 ◼   ► take out everything that we can that [TS]

00:30:28 ◼   ► only exists because of you know legacy [TS]

00:30:31 ◼   ► of development over decades and just [TS]

00:30:34 ◼   ► leave the stuff that lets you do the [TS]

00:30:36 ◼   ► functionality that lets you get your job [TS]

00:30:39 ◼   ► done and that's what they did with iOS [TS]

00:30:41 ◼   ► and so that philosophy is is going to [TS]

00:30:45 ◼   ► determine the future of Mac OS 10 that [TS]

00:30:47 ◼   ► philosophy is going to say all right [TS]

00:30:48 ◼   ► we've got iOS which has shown we can [TS]

00:30:51 ◼   ► take out tons and tons of things that [TS]

00:30:53 ◼   ► you had to know how to use the had to [TS]

00:30:54 ◼   ► know how to do to use a Mac and still [TS]

00:30:56 ◼   ► have a useful product in the end so now [TS]

00:30:58 ◼   ► their job with Mac OS 10 is to [TS]

00:31:02 ◼   ► to get rid of as many of those things [TS]

00:31:04 ◼   ► that they've seen that you don't really [TS]

00:31:05 ◼   ► need to get work done get rid of those [TS]

00:31:07 ◼   ► four Mac os10 [TS]

00:31:08 ◼   ► and that's what this presentation was [TS]

00:31:10 ◼   ► about and it just mentioned one or two [TS]

00:31:12 ◼   ► or three little things so it didn't seem [TS]

00:31:13 ◼   ► like that big of a deal but I truly [TS]

00:31:14 ◼   ► believe that Apple's go with Mac OS 10 [TS]

00:31:16 ◼   ► is to eliminate all those things that [TS]

00:31:19 ◼   ► are not important that are that are [TS]

00:31:21 ◼   ► baggage that are noise to to getting [TS]

00:31:23 ◼   ► your job done and so in the presentation [TS]

00:31:26 ◼   ► that gave legs a little bullet list of [TS]

00:31:27 ◼   ► of the features they were bringing from [TS]

00:31:30 ◼   ► iOS to Mac OS 10 so that they're phrased [TS]

00:31:31 ◼   ► it a different way they say we're taking [TS]

00:31:33 ◼   ► features from iOS and bring them to Mac [TS]

00:31:34 ◼   ► OS 10 [TS]

00:31:35 ◼   ► I think that's putting in Reverse and I [TS]

00:31:38 ◼   ► think their real goal here is to make [TS]

00:31:41 ◼   ► Mac OS 10 as noise-free as iOS so [TS]

00:31:45 ◼   ► they're actually removing things that [TS]

00:31:48 ◼   ► you needed to know about before and [TS]

00:31:49 ◼   ► trying to make us you don't need to know [TS]

00:31:50 ◼   ► about them now and they phrase it in [TS]

00:31:52 ◼   ► terms of adding a feature so they listed [TS]

00:31:54 ◼   ► multi-touch the App Store app home [TS]

00:31:56 ◼   ► screens full screen apps autosave and [TS]

00:31:58 ◼   ► apps that resume when launched and that [TS]

00:32:01 ◼   ► sounds like a hodgepodge of weird iOS [TS]

00:32:03 ◼   ► features but each one of them is like [TS]

00:32:04 ◼   ► trying to eliminate something for Mac OS [TS]

00:32:07 ◼   ► 10 the App Store is an easy one we've [TS]

00:32:09 ◼   ► already seen the Mac App Store we know [TS]

00:32:11 ◼   ► what it is it came ahead of line that's [TS]

00:32:13 ◼   ► not a part of the operating system it's [TS]

00:32:14 ◼   ► a separate feature now of Snow Leopard [TS]

00:32:16 ◼   ► and it's clear what that's getting rid [TS]

00:32:18 ◼   ► of the act of downloading installing and [TS]

00:32:21 ◼   ► updating applications is just noise like [TS]

00:32:23 ◼   ► we saw they saw on iOS this stuff with [TS]

00:32:26 ◼   ► the DM G's disk images are awesome [TS]

00:32:27 ◼   ► they're certainly better than than [TS]

00:32:28 ◼   ► expanding zip files or stuffit expander [TS]

00:32:31 ◼   ► files or all these other ridiculous [TS]

00:32:32 ◼   ► things so DM G's were in advance but [TS]

00:32:34 ◼   ► it's still too much noise they don't [TS]

00:32:36 ◼   ► people don't want to understand about [TS]

00:32:37 ◼   ► mounting to stick images and dragging [TS]

00:32:39 ◼   ► things off or running and install our [TS]

00:32:40 ◼   ► sometimes and how do I you know update [TS]

00:32:43 ◼   ► the application well spark will help [TS]

00:32:44 ◼   ► that where you have the update from it [TS]

00:32:46 ◼   ► within the application but that was hit [TS]

00:32:47 ◼   ► or miss and it was a third-party thing [TS]

00:32:49 ◼   ► so Apple said we've seen that if you [TS]

00:32:52 ◼   ► make downloading buying downloading and [TS]

00:32:54 ◼   ► installing and updating applications [TS]

00:32:55 ◼   ► really easy way more people will do it [TS]

00:32:57 ◼   ► right so let's get rid of that noise for [TS]

00:32:59 ◼   ► Mac OS 10 so they phrase it in terms of [TS]

00:33:01 ◼   ► adding the App Store but what they're [TS]

00:33:02 ◼   ► trying to eliminate is all that stuff [TS]

00:33:04 ◼   ► which they feel like it's not it's not [TS]

00:33:06 ◼   ► important to the experience okay you're [TS]

00:33:08 ◼   ► sick you're starting to sell me on this [TS]

00:33:09 ◼   ► now um so I don't wanna go to much more [TS]

00:33:13 ◼   ► than that cap store because we've heard [TS]

00:33:14 ◼   ► all about it me that's there [TS]

00:33:15 ◼   ► elimination multi-touch gestures that [TS]

00:33:18 ◼   ► seems like a straight pull over but Mac [TS]

00:33:21 ◼   ► os10 has already had multi-touch [TS]

00:33:22 ◼   ► gestures what they're trying to get out [TS]

00:33:23 ◼   ► there is remove visible controls and [TS]

00:33:27 ◼   ► make it so that you know invisible [TS]

00:33:29 ◼   ► controls so like for example there's no [TS]

00:33:31 ◼   ► visible scroll bars in iOS and somehow [TS]

00:33:33 ◼   ► the that you know it still works because [TS]

00:33:35 ◼   ► you know it turns out that just touching [TS]

00:33:37 ◼   ► a dragging is way easier than having a [TS]

00:33:39 ◼   ► visible scroll bar and this roll thumb [TS]

00:33:41 ◼   ► does appear to give you some feedback [TS]

00:33:42 ◼   ► about where you are on a document but [TS]

00:33:44 ◼   ► there's something that's traditionally [TS]

00:33:45 ◼   ► been in Mac OS 10 because if we're [TS]

00:33:46 ◼   ► eliminating scroll bars that's not going [TS]

00:33:48 ◼   ► to fly right right well but what they're [TS]

00:33:50 ◼   ► doing instead is saying all right for [TS]

00:33:52 ◼   ► the new features that we're going to add [TS]

00:33:53 ◼   ► are from some existing features that [TS]

00:33:55 ◼   ► didn't have visible controls like [TS]

00:33:56 ◼   ► initiating expose or switching [TS]

00:33:58 ◼   ► applications or showing the desktop or [TS]

00:34:01 ◼   ► going to dashboard or something like [TS]

00:34:03 ◼   ► that those always had some sort of [TS]

00:34:05 ◼   ► either key combination or you hit a [TS]

00:34:07 ◼   ► function key or you had a screen corner [TS]

00:34:09 ◼   ► all those things are not as friendly [TS]

00:34:11 ◼   ► Apple feels as gestures and they feel [TS]

00:34:13 ◼   ► like iOS has proved that to them that [TS]

00:34:15 ◼   ► screen corners are dangerous I know have [TS]

00:34:17 ◼   ► you ever seen anyone who's not a an [TS]

00:34:19 ◼   ► expert computer user accidentally [TS]

00:34:21 ◼   ► trigger screen corner thing and like all [TS]

00:34:22 ◼   ► their windows fly off in shows that's [TS]

00:34:23 ◼   ► great I cannot enable that feature on [TS]

00:34:25 ◼   ► all my family's computers because they [TS]

00:34:27 ◼   ► just accidentally triggered all the time [TS]

00:34:28 ◼   ► and it freaks them out all right so as [TS]

00:34:30 ◼   ► convenient as that is for people who are [TS]

00:34:32 ◼   ► used to it it's not novice friendly [TS]

00:34:34 ◼   ► function keys forget it they'll never [TS]

00:34:35 ◼   ► remember that f9 is expose and f10 is [TS]

00:34:37 ◼   ► show dashboard or even though on the [TS]

00:34:39 ◼   ► Apple keyboard they have little pictures [TS]

00:34:40 ◼   ► that are trying to help you like a [TS]

00:34:41 ◼   ► little dial things or dashboard it's [TS]

00:34:44 ◼   ► still not friendly but gestures have a [TS]

00:34:46 ◼   ► sort of curve of the word as it for like [TS]

00:34:48 ◼   ► kinesthetic or something like yeah when [TS]

00:34:50 ◼   ► you when you make motions with your with [TS]

00:34:52 ◼   ► your body you're able to remember them [TS]

00:34:53 ◼   ► better than you know remembering words [TS]

00:34:55 ◼   ► or positioning something or putting some [TS]

00:34:57 ◼   ► describe pressing a string element or [TS]

00:34:59 ◼   ► something [TS]

00:35:00 ◼   ► I still think they'll be difficult for [TS]

00:35:02 ◼   ► people to learn but I think iOS has [TS]

00:35:04 ◼   ► shown that they're more likely to stick [TS]

00:35:07 ◼   ► if someone does make the effort to try [TS]

00:35:08 ◼   ► it two or three or four times they do [TS]

00:35:11 ◼   ► have the problem of you're running out [TS]

00:35:14 ◼   ► of places to rub your finger so you're [TS]

00:35:16 ◼   ► certainly you're not going to rub them [TS]

00:35:17 ◼   ► on the screen but they do have that that [TS]

00:35:18 ◼   ► trackpad that you can buy for desktop [TS]

00:35:20 ◼   ► Mac's now I have that people who are [TS]

00:35:23 ◼   ► into that can definitely use that I'm [TS]

00:35:24 ◼   ► afraid most people will not buy that [TS]

00:35:26 ◼   ► they do all their mice now have a place [TS]

00:35:28 ◼   ► for you to swipe with your fingers [TS]

00:35:29 ◼   ► also afraid that's a little bit of an [TS]

00:35:31 ◼   ► ergonomic problem it is I have that too [TS]

00:35:33 ◼   ► but but it's clear that Apple wants to [TS]

00:35:36 ◼   ► that they realize they can't completely [TS]

00:35:38 ◼   ► eliminate on-screen controls from a Mac [TS]

00:35:41 ◼   ► os10 [TS]

00:35:41 ◼   ► but they want any new features to always [TS]

00:35:44 ◼   ► have this way to do it as well because I [TS]

00:35:45 ◼   ► think it might do better than all the [TS]

00:35:46 ◼   ► existing methods I don't know how [TS]

00:35:48 ◼   ► successful there be until they start [TS]

00:35:50 ◼   ► doing some sort of hybrid touchscreen [TS]

00:35:53 ◼   ► you know Mac thing with the horizontal [TS]

00:35:55 ◼   ► touchscreen instead of just the trackpad [TS]

00:35:57 ◼   ► or whatever but that's the direction [TS]

00:35:59 ◼   ► they're going is they really want that [TS]

00:36:00 ◼   ► they like the idea of eliminating taking [TS]

00:36:03 ◼   ► things off the screen and putting them [TS]

00:36:04 ◼   ► into the muscle memory of the user full [TS]

00:36:07 ◼   ► screen apps is similar in that it's not [TS]

00:36:10 ◼   ► an addition of something it's an [TS]

00:36:11 ◼   ► elimination like let's get rid of the [TS]

00:36:12 ◼   ► menu bar it's get rid of the dock let's [TS]

00:36:14 ◼   ► get rid of all these overlapping windows [TS]

00:36:15 ◼   ► you're probably just doing one thing at [TS]

00:36:17 ◼   ► a time especially if you're not a [TS]

00:36:18 ◼   ► sophisticated user you just want to do [TS]

00:36:20 ◼   ► one thing certainly iOS and the iPad [TS]

00:36:22 ◼   ► shown that it's perfectly possible to [TS]

00:36:25 ◼   ► have a reasonable experience doing that [TS]

00:36:26 ◼   ► especially with the multitasking well we [TS]

00:36:28 ◼   ► have a lot more horsepower on the [TS]

00:36:29 ◼   ► desktop so let's try that let's [TS]

00:36:30 ◼   ► encourage people to make full screen [TS]

00:36:33 ◼   ► applications and they tried to add the [TS]

00:36:36 ◼   ► trying to add features to make full [TS]

00:36:37 ◼   ► screen applications not as annoying [TS]

00:36:39 ◼   ► because if you're in a full screen [TS]

00:36:40 ◼   ► application now you're like I'm stuck [TS]

00:36:42 ◼   ► here what if I want to go over to some [TS]

00:36:44 ◼   ► other application and do something [TS]

00:36:46 ◼   ► briefly I can go add a full-screen mode [TS]

00:36:47 ◼   ► right go to the other application do the [TS]

00:36:50 ◼   ► thing I want if you come back here and [TS]

00:36:51 ◼   ► come back into full screen mode and [TS]

00:36:53 ◼   ► sometimes you can all tap around when [TS]

00:36:54 ◼   ► you're in full screen mode but it's [TS]

00:36:56 ◼   ► confusing and it's not easy to keep [TS]

00:36:57 ◼   ► straight with all the other overlapping [TS]

00:36:58 ◼   ► windows so they're trying to make that [TS]

00:37:01 ◼   ► easier by adding features to let you [TS]

00:37:03 ◼   ► send apps fullscreen and then have them [TS]

00:37:05 ◼   ► sort of cordoned off in there and in the [TS]

00:37:09 ◼   ► UI into a different category so you have [TS]

00:37:12 ◼   ► your regular desktop which all your [TS]

00:37:15 ◼   ► overlapping windows and then each full [TS]

00:37:17 ◼   ► screen application is itself shown as a [TS]

00:37:19 ◼   ► big tile and their little new expose [TS]

00:37:21 ◼   ► type thing and then dashboard is another [TS]

00:37:23 ◼   ► tile so it's like three categories of [TS]

00:37:24 ◼   ► things dashboard the desktop with all [TS]

00:37:27 ◼   ► your allowing Windows and then one [TS]

00:37:29 ◼   ► little tile for every fullscreen [TS]

00:37:30 ◼   ► application you can switch between them [TS]

00:37:31 ◼   ► using a gesture and I would assume also [TS]

00:37:33 ◼   ► using alt tab and they stay fullscreen [TS]

00:37:35 ◼   ► and your shuffle between them sort of [TS]

00:37:36 ◼   ► like you shop between iPad applications [TS]

00:37:38 ◼   ► so they're trying to make that [TS]

00:37:41 ◼   ► experience [TS]

00:37:43 ◼   ► easier for developers to do they didn't [TS]

00:37:45 ◼   ► say much about autosave and apps [TS]

00:37:47 ◼   ► resuming when launched I'm assuming [TS]

00:37:49 ◼   ► they'll be just either better AP is for [TS]

00:37:52 ◼   ► developers to do that or simply just [TS]

00:37:54 ◼   ► encouraging developers to WOD see that [TS]

00:37:56 ◼   ► this is going to be the new status quo [TS]

00:37:57 ◼   ► and a good Mac application should do [TS]

00:37:59 ◼   ► this and again that's trying to [TS]

00:38:01 ◼   ► eliminate something that's historically [TS]

00:38:03 ◼   ► been there the file save menu save as [TS]

00:38:04 ◼   ► all that stuff it's not going away but [TS]

00:38:08 ◼   ► they've seen that in iOS it's possible [TS]

00:38:09 ◼   ► to have a close to desktop type [TS]

00:38:13 ◼   ► experience like for example on the iPad [TS]

00:38:15 ◼   ► without bothering the user ever about [TS]

00:38:16 ◼   ► saving you know there's no menu bar [TS]

00:38:18 ◼   ► there's no save right and somehow [TS]

00:38:20 ◼   ► applications [TS]

00:38:21 ◼   ► certain classes of applications work [TS]

00:38:23 ◼   ► it's really difficult to do because [TS]

00:38:24 ◼   ► desktop user just used to that they're [TS]

00:38:26 ◼   ► like well you know sometimes I don't [TS]

00:38:27 ◼   ► want to autosave and in fact even on the [TS]

00:38:29 ◼   ► iPad I bet people have been kind of [TS]

00:38:30 ◼   ► screwed by autosave with like oh really [TS]

00:38:33 ◼   ► I didn't want to do that I didn't [TS]

00:38:34 ◼   ► realize it was going to save and I'd [TS]

00:38:36 ◼   ► like to go back to my previous version [TS]

00:38:37 ◼   ► you know they wanted to be explicit [TS]

00:38:39 ◼   ► because they want to be able to [TS]

00:38:40 ◼   ► experiment and as long as they don't say [TS]

00:38:42 ◼   ► they haven't really ruined anything so [TS]

00:38:44 ◼   ► there's still a tension between those [TS]

00:38:45 ◼   ► two features but I think iOS has [TS]

00:38:47 ◼   ► conclusively shown that the balance is [TS]

00:38:49 ◼   ► swinging heavily in favor of autosave [TS]

00:38:50 ◼   ► being what normal people can use [TS]

00:38:54 ◼   ► successfully versus say I mean you know [TS]

00:38:57 ◼   ► the people been sitting in front of a [TS]

00:38:58 ◼   ► computer for three hours and they [TS]

00:38:59 ◼   ► haven't saved you come in tell you [TS]

00:39:00 ◼   ► what's right and I'm working on my novel [TS]

00:39:01 ◼   ► have you saved yet I always ask people [TS]

00:39:04 ◼   ► that have you saved they said no I guess [TS]

00:39:06 ◼   ► I'll wait dumb done he's like please [TS]

00:39:07 ◼   ► save say if every few paragraphs save [TS]

00:39:10 ◼   ► early save often they just don't do it I [TS]

00:39:12 ◼   ► mean I think I think I guess what what's [TS]

00:39:14 ◼   ► in the back of people's mind when it [TS]

00:39:15 ◼   ► comes to saving is they don't they feel [TS]

00:39:17 ◼   ► like well what if I want to change it [TS]

00:39:18 ◼   ► how do I get it back you know and I [TS]

00:39:21 ◼   ► think incremental saving saving with [TS]

00:39:23 ◼   ► revisions is something that like Google [TS]

00:39:25 ◼   ► Docs will do for example so if you had [TS]

00:39:29 ◼   ► that people's fear would go away [TS]

00:39:30 ◼   ► completely and I think he'd convert [TS]

00:39:32 ◼   ► everybody that's more of a geek feature [TS]

00:39:34 ◼   ► I think if you just if you just change [TS]

00:39:37 ◼   ► expectations like the generation of kids [TS]

00:39:39 ◼   ► that grows up now with iOS just expects [TS]

00:39:41 ◼   ► auto-saving all the time they won't sort [TS]

00:39:42 ◼   ► of know what they're missing [TS]

00:39:43 ◼   ► right versioning should be there just [TS]

00:39:45 ◼   ► because for the Nerds it's there and [TS]

00:39:47 ◼   ► like if some person is having trouble [TS]

00:39:49 ◼   ► with their computer a tech-savvy person [TS]

00:39:51 ◼   ► can help them say oh you may not known [TS]

00:39:52 ◼   ► about this feature but in fact it's [TS]

00:39:54 ◼   ► actually saving your revisions and you [TS]

00:39:55 ◼   ► can go back [TS]

00:39:56 ◼   ► several versions like if you show [TS]

00:39:57 ◼   ► someone Dropbox and you just give it to [TS]

00:39:59 ◼   ► them they use it for a while and they [TS]

00:40:00 ◼   ► and they call you up and I lost some [TS]

00:40:02 ◼   ► changes whatever then you can show the [TS]

00:40:04 ◼   ► Dropbox feature of getting back previous [TS]

00:40:05 ◼   ► revisions but up to that point they [TS]

00:40:06 ◼   ► don't need to know the Dropbox is doing [TS]

00:40:08 ◼   ► that for them so I don't think [TS]

00:40:09 ◼   ► versioning or it to be an integral part [TS]

00:40:11 ◼   ► of this necessarily needs to be in [TS]

00:40:13 ◼   ► people's faces but I do think it should [TS]

00:40:14 ◼   ► be added there eventually just so [TS]

00:40:17 ◼   ► there's an escape hatch for you know [TS]

00:40:18 ◼   ► when you do need help your data is there [TS]

00:40:21 ◼   ► somewhere oh so let's see what else they [TS]

00:40:25 ◼   ► had there oh and a launch pad is kind of [TS]

00:40:28 ◼   ► part of the Mac App Store thing and that [TS]

00:40:30 ◼   ► iOS has shown that if you shove the [TS]

00:40:34 ◼   ► applications to people's faces they'll [TS]

00:40:36 ◼   ► use them and remember they exist whereas [TS]

00:40:38 ◼   ► if you buried in the Applications folder [TS]

00:40:39 ◼   ► in Mac OS 10 you know even if you made [TS]

00:40:42 ◼   ► application installation easy people [TS]

00:40:43 ◼   ► forget things exist there it was not in [TS]

00:40:45 ◼   ► their dock they don't realize it's there [TS]

00:40:46 ◼   ► when they want to launch something [TS]

00:40:47 ◼   ► especially if it's not in a dock they [TS]

00:40:49 ◼   ► get a dig forward it's it's an upsetting [TS]

00:40:51 ◼   ► experience whereas iOS your said look [TS]

00:40:53 ◼   ► we're going to put every application you [TS]

00:40:54 ◼   ► have in a series of screens and a big [TS]

00:40:55 ◼   ► flat grid of icons not it not even any [TS]

00:40:57 ◼   ► sort of nesting for you know for years [TS]

00:40:59 ◼   ► and so now you know where all your [TS]

00:41:00 ◼   ► applications are you know how to change [TS]

00:41:02 ◼   ► screens with with a reasonably natural [TS]

00:41:05 ◼   ► gesture that once you do it once you [TS]

00:41:06 ◼   ► remember it forever ah [TS]

00:41:08 ◼   ► and that works people buy applications [TS]

00:41:10 ◼   ► they use them in huge numbers much [TS]

00:41:13 ◼   ► greater numbers than people were buying [TS]

00:41:14 ◼   ► or using Mac applications so that's what [TS]

00:41:17 ◼   ► they're doing with Mac OS 10 is saying a [TS]

00:41:19 ◼   ► lot we've learned that we don't need to [TS]

00:41:20 ◼   ► have this huge drop off after the dock [TS]

00:41:22 ◼   ► that was the problem Mac OS 10 if the [TS]

00:41:24 ◼   ► application is not in the dock your next [TS]

00:41:26 ◼   ► option is the finder and the conceptual [TS]

00:41:30 ◼   ► gap between a single line of gigantic [TS]

00:41:33 ◼   ► icons on the bottom of your screen that [TS]

00:41:34 ◼   ► you can't hide with Windows and the [TS]

00:41:36 ◼   ► finder which is a navigation tool for [TS]

00:41:38 ◼   ► your entire huge harddrive structure [TS]

00:41:40 ◼   ► there's a huge gap between those two [TS]

00:41:42 ◼   ► things and that's why people once they [TS]

00:41:44 ◼   ► go off the cliff of the dock they don't [TS]

00:41:46 ◼   ► want they don't want to go to that [TS]

00:41:47 ◼   ► finder they don't they don't want to [TS]

00:41:48 ◼   ► navigate they're not sure they're in the [TS]

00:41:49 ◼   ► right place they don't know where they [TS]

00:41:50 ◼   ► are they have no conception of the [TS]

00:41:52 ◼   ► filesystem hierarchy it's just a big [TS]

00:41:54 ◼   ► scary place to go that's why you see [TS]

00:41:57 ◼   ► people with tons of icons in their dock [TS]

00:41:59 ◼   ► because they say well I always know what [TS]

00:42:01 ◼   ► the dock is it's always on top you can't [TS]

00:42:03 ◼   ► hide it with any other windows it [TS]

00:42:04 ◼   ► doesn't you know have any hierarchy if [TS]

00:42:06 ◼   ► people just drag things to there now [TS]

00:42:08 ◼   ► they just see their icons they [TS]

00:42:10 ◼   ► even if their little tiny icons that can [TS]

00:42:11 ◼   ► eventually find it are you feasible John [TS]

00:42:15 ◼   ► not really where is a doc my it depends [TS]

00:42:19 ◼   ► on the computer on a laptop it's on the [TS]

00:42:20 ◼   ► right side because the screens are [TS]

00:42:21 ◼   ► smaller too and it's pinned to the [TS]

00:42:23 ◼   ► bottom because I want to get it out of [TS]

00:42:24 ◼   ► the way on my desktop it is actually on [TS]

00:42:26 ◼   ► the bottom but I have a dragon when it's [TS]

00:42:30 ◼   ► on the desktop is it pinned I keep I [TS]

00:42:32 ◼   ► keep it centered I have two other drag [TS]

00:42:34 ◼   ► thing Docs I don't put any folders of [TS]

00:42:36 ◼   ► files in my dock the only reason I have [TS]

00:42:39 ◼   ► my dock visible at all it's because the [TS]

00:42:42 ◼   ► notification API the thing that makes [TS]

00:42:44 ◼   ► the little thing bounce right and puts [TS]

00:42:45 ◼   ► the little badges you know the icons [TS]

00:42:48 ◼   ► that API is not available for third [TS]

00:42:49 ◼   ► parties if it was the drag thing would [TS]

00:42:52 ◼   ► incorporate it and I would never have [TS]

00:42:54 ◼   ► the dock visible but as things stand I [TS]

00:42:56 ◼   ► need to see where the icons bounce I [TS]

00:42:57 ◼   ► need to see when little message appears [TS]

00:42:59 ◼   ► on a little badge appears on my icons [TS]

00:43:01 ◼   ► the dock is the only application that [TS]

00:43:03 ◼   ► can do that so it has to be visible so I [TS]

00:43:05 ◼   ► have it visible and it's on the bottom [TS]

00:43:08 ◼   ► of my screen and that's what I use it [TS]

00:43:09 ◼   ► for it's kind of disappointing but for [TS]

00:43:11 ◼   ► regular users it's the simplification of [TS]

00:43:15 ◼   ► the dock is a big big benefit and launch [TS]

00:43:19 ◼   ► pad is trying to bridge that gap between [TS]

00:43:21 ◼   ► the simplified dock that can hold a few [TS]

00:43:24 ◼   ► icons that you use a lot and the scary [TS]

00:43:27 ◼   ► world of the finder by saying as in iOS [TS]

00:43:30 ◼   ► now when you want to launch any [TS]

00:43:31 ◼   ► application and click on launch pad [TS]

00:43:32 ◼   ► which will be one icon on your dock and [TS]

00:43:34 ◼   ► we will show you all your applications [TS]

00:43:36 ◼   ► in a gigantic grid of little icons that [TS]

00:43:38 ◼   ► is very familiar to anyone's use iOS and [TS]

00:43:41 ◼   ► so now there's not you know there's [TS]

00:43:43 ◼   ► another reason people don't need to go [TS]

00:43:44 ◼   ► to the file system anymore but you can [TS]

00:43:46 ◼   ► have your most frequently used icons [TS]

00:43:47 ◼   ► applications in the dock and then go to [TS]

00:43:49 ◼   ► launch pad for everything else and they [TS]

00:43:53 ◼   ► will literally show you all your [TS]

00:43:54 ◼   ► applications and you'll won't have [TS]

00:43:56 ◼   ► trouble finding things I bet you'll [TS]

00:43:57 ◼   ► probably be able to sort it [TS]

00:43:57 ◼   ► alphabetically or something you know [TS]

00:43:59 ◼   ► people will be able to find stuff how [TS]

00:44:00 ◼   ► they can't but just do like they do on [TS]

00:44:01 ◼   ► their phones and just flick like until [TS]

00:44:03 ◼   ► they see it and click and I think that [TS]

00:44:05 ◼   ► will eliminate a lot of the anxiety [TS]

00:44:08 ◼   ► about where your applications are and [TS]

00:44:11 ◼   ► you know it eliminate the problem of [TS]

00:44:13 ◼   ► people forgetting to even have a certain [TS]

00:44:15 ◼   ► application by always putting them right [TS]

00:44:17 ◼   ► in their face and this is another thing [TS]

00:44:19 ◼   ► from iOS and was it taking away is it [TS]

00:44:21 ◼   ► taking away the finder the finder will [TS]

00:44:22 ◼   ► still be there [TS]

00:44:23 ◼   ► they're just trying to make it so that [TS]

00:44:25 ◼   ► you don't have to use it this you know [TS]

00:44:27 ◼   ► this thing you don't have to know about [TS]

00:44:28 ◼   ► the file system and yet one more way and [TS]

00:44:32 ◼   ► it was kind of sad that you'd have to [TS]

00:44:34 ◼   ► know about you can't think about the [TS]

00:44:35 ◼   ► finder for installing applications to [TS]

00:44:37 ◼   ► deal with the disk images and finding [TS]

00:44:38 ◼   ► where your downloads button to and you [TS]

00:44:40 ◼   ► have to know about the finder for [TS]

00:44:41 ◼   ► launching the application if it didn't [TS]

00:44:43 ◼   ► fit in your dock so I think that's what [TS]

00:44:46 ◼   ► Apple's move is with the with that [TS]

00:44:48 ◼   ► Launchpad thing and they also have this [TS]

00:44:50 ◼   ► Mission Control thing which is trying to [TS]

00:44:51 ◼   ► unify that they claim it unifies expose [TS]

00:44:54 ◼   ► dashboard spaces and games but it's kind [TS]

00:44:57 ◼   ► of sad that this thing that unifies [TS]

00:44:59 ◼   ► spaces but it does it eliminate spaces [TS]

00:45:01 ◼   ► right which never worked right anyway [TS]

00:45:02 ◼   ► and and it had lots of bugs but the [TS]

00:45:05 ◼   ► people who use spaces are going to be [TS]

00:45:06 ◼   ► disappointed because space is just gone [TS]

00:45:08 ◼   ► you know well but you know before there [TS]

00:45:10 ◼   ► was space is John there were [TS]

00:45:11 ◼   ► applications that you could download [TS]

00:45:13 ◼   ► that would let you have that essentially [TS]

00:45:15 ◼   ► that X that functionality which again [TS]

00:45:17 ◼   ► really does come from the X Window [TS]

00:45:19 ◼   ► System I mean it's it's something that [TS]

00:45:21 ◼   ► the UNIX geeks have had for decades [TS]

00:45:23 ◼   ► perhaps and those apps I think may still [TS]

00:45:28 ◼   ► exist and I'm sure though they'll come [TS]

00:45:29 ◼   ► back as soon as Apple takes it away [TS]

00:45:31 ◼   ► won't they maybe but those apps didn't [TS]

00:45:34 ◼   ► work great either no it didn't and and [TS]

00:45:36 ◼   ► then the problem that people would have [TS]

00:45:37 ◼   ► is different applications didn't behave [TS]

00:45:41 ◼   ► consistently in in spaces so you might [TS]

00:45:44 ◼   ► have one app that that works when you [TS]

00:45:46 ◼   ► set it to be sticky in another app that [TS]

00:45:48 ◼   ► doesn't work when you set it to be [TS]

00:45:49 ◼   ► sticky and just the behavior just was [TS]

00:45:53 ◼   ► never satisfactory I think for people [TS]

00:45:55 ◼   ► who really wanted to get a lot of use [TS]

00:45:57 ◼   ► out of this I was actually shocked that [TS]

00:45:59 ◼   ► they added it to the operating system [TS]

00:46:01 ◼   ► because of all the features like this is [TS]

00:46:03 ◼   ► clearly an expert type feature like very [TS]

00:46:05 ◼   ► few people have the discipline and [TS]

00:46:08 ◼   ► experience to arrange their workspaces [TS]

00:46:10 ◼   ► or multiple desktops and anything in X [TS]

00:46:12 ◼   ► and B OS or any operating system that [TS]

00:46:14 ◼   ► you know semi natively supported this it [TS]

00:46:16 ◼   ► takes a lot of discipline to arrange [TS]

00:46:18 ◼   ► separate workspaces and remember where [TS]

00:46:20 ◼   ► everything is and to be able to move [TS]

00:46:23 ◼   ► things between them because if you just [TS]

00:46:24 ◼   ► turn on spaces for a regular user they [TS]

00:46:26 ◼   ► will end it's like a cruel trick you're [TS]

00:46:28 ◼   ► putting all their applications in a maze [TS]

00:46:30 ◼   ► and like where was that window maybe it [TS]

00:46:33 ◼   ► was in that other space and maybe in [TS]

00:46:34 ◼   ► this space maybe I'll drag this window [TS]

00:46:35 ◼   ► back up they end up with things [TS]

00:46:36 ◼   ► scattered all [TS]

00:46:37 ◼   ► the place all you're doing is is adding [TS]

00:46:39 ◼   ► another layer of obfuscation but people [TS]

00:46:42 ◼   ► who use this feature and are you know [TS]

00:46:43 ◼   ► it's part of their workflow have a [TS]

00:46:45 ◼   ► system basically you know of they decide [TS]

00:46:48 ◼   ► this is all going to do it either work [TS]

00:46:49 ◼   ► is here in play is here or you know this [TS]

00:46:51 ◼   ► is for monitoring you know servers and [TS]

00:46:53 ◼   ► this is for doing code or my ID window [TS]

00:46:55 ◼   ► is here my simulator when desk space is [TS]

00:46:57 ◼   ► here and this is for web Bret like [TS]

00:46:59 ◼   ► everyone has a system who uses this type [TS]

00:47:01 ◼   ► of thing but the number of people who [TS]

00:47:03 ◼   ► have that system and who can [TS]

00:47:04 ◼   ► successfully use spaces even who work is [TS]

00:47:06 ◼   ► great it's probably like a fraction of a [TS]

00:47:09 ◼   ► percent of all you know computer users [TS]

00:47:11 ◼   ► so I was always amazed at the editors [TS]

00:47:13 ◼   ► feature but I was not surprised that a [TS]

00:47:15 ◼   ► was buggy and be that those bugs never [TS]

00:47:17 ◼   ► really worked themselves out because it [TS]

00:47:19 ◼   ► would take a tremendous amount of effort [TS]

00:47:20 ◼   ► to make spaces bug free and to get [TS]

00:47:24 ◼   ► application developers to code in a [TS]

00:47:26 ◼   ► space of savvy way and this would all be [TS]

00:47:28 ◼   ► for a fraction of a percent of users so [TS]

00:47:30 ◼   ► there was never going to be the [TS]

00:47:32 ◼   ► motivation with an apple and developer [TS]

00:47:34 ◼   ► relations and application developers in [TS]

00:47:35 ◼   ► general to ensure that spaces is a [TS]

00:47:37 ◼   ► seamless experience just for that tiny [TS]

00:47:39 ◼   ► percentage of users so now it's [TS]

00:47:40 ◼   ► basically going away and being replaced [TS]

00:47:43 ◼   ► by this this new hierarchy which is you [TS]

00:47:44 ◼   ► know dashboard all you're overlapping [TS]

00:47:47 ◼   ► windows and all your full screen apps in [TS]

00:47:49 ◼   ► different categories it remains to be [TS]

00:47:52 ◼   ► seen how it works out they have they [TS]

00:47:53 ◼   ► have simplified it into that single [TS]

00:47:54 ◼   ► screen I think that single screen [TS]

00:47:56 ◼   ► arrangement does kind of make some sense [TS]

00:47:58 ◼   ► but it's kind of weird that they do it [TS]

00:48:00 ◼   ► with four in the demo they had four they [TS]

00:48:02 ◼   ► do with four big tiles on top dashboard [TS]

00:48:05 ◼   ► all your overlapping windows and they [TS]

00:48:06 ◼   ► had two full screen apps in the demo and [TS]

00:48:08 ◼   ► I assume if you had more full screen [TS]

00:48:10 ◼   ► apps they would slowly fill that top [TS]

00:48:11 ◼   ► part and then the the bottom part of the [TS]

00:48:14 ◼   ► window is all your windows grouped by [TS]

00:48:15 ◼   ► application not including the full [TS]

00:48:18 ◼   ► screen one that's I believe I'm not sure [TS]

00:48:21 ◼   ► of users will immediately grok the new [TS]

00:48:24 ◼   ► arrangement versus the existing expose [TS]

00:48:27 ◼   ► one where you say just show me every [TS]

00:48:28 ◼   ► single one of my windows and a big hairy [TS]

00:48:29 ◼   ► mess and I'll figure it out but we'll [TS]

00:48:32 ◼   ► see that and they keep rearranging those [TS]

00:48:34 ◼   ► screens I don't think they really hit on [TS]

00:48:35 ◼   ► the perfect one I think what they would [TS]

00:48:37 ◼   ► like to do is like an iOS where it's [TS]

00:48:39 ◼   ► completely simplified and you just you [TS]

00:48:41 ◼   ► know every application is full screen [TS]

00:48:43 ◼   ► and you switch among them in a visually [TS]

00:48:46 ◼   ► obvious manner with the gesture or [TS]

00:48:48 ◼   ► changing to you know you're using [TS]

00:48:50 ◼   ► application switcher and [TS]

00:48:51 ◼   ► clear when you're going from one [TS]

00:48:52 ◼   ► application to another and it's just one [TS]

00:48:54 ◼   ► big flat list I don't think you can get [TS]

00:48:56 ◼   ► away with that on machines that can have [TS]

00:48:58 ◼   ► like 16 gigs of memory yeah tons of our [TS]

00:49:00 ◼   ► robbing windows but I think they they [TS]

00:49:03 ◼   ► consider that legacy noise and they [TS]

00:49:06 ◼   ► would get rid of it if they coats [TS]

00:49:07 ◼   ► they're trying to herd towards that by [TS]

00:49:10 ◼   ► saying we're going to give full screen [TS]

00:49:11 ◼   ► applications their own place of [TS]

00:49:12 ◼   ► prominence as separate entities and all [TS]

00:49:14 ◼   ► those other old applications will be [TS]

00:49:16 ◼   ► represented by a single icon called your [TS]

00:49:18 ◼   ► desktop on the top of the screen and [TS]

00:49:20 ◼   ► your desktop shows your desktop you know [TS]

00:49:22 ◼   ► not your just the finder but all of your [TS]

00:49:24 ◼   ► topping windows in that big mess it's [TS]

00:49:25 ◼   ► one icon that's like the legacy bin and [TS]

00:49:27 ◼   ► then all the fullscreen ones I don't [TS]

00:49:29 ◼   ► think this is going to fly but the demo [TS]

00:49:32 ◼   ► was clear signal that saying now hey [TS]

00:49:34 ◼   ► guys wouldn't it be great if that little [TS]

00:49:36 ◼   ► legacy Ben didn't have your app in it [TS]

00:49:38 ◼   ► and it got its own nice fullscreen icon [TS]

00:49:39 ◼   ► on the top so they could switch to your [TS]

00:49:40 ◼   ► application more easily that was that [TS]

00:49:44 ◼   ► was the subtext of that demo hmm so [TS]

00:49:47 ◼   ► that's how I think seeing that demo they [TS]

00:49:49 ◼   ► didn't demonstrate much technology wise [TS]

00:49:52 ◼   ► they didn't talk about underpinnings I [TS]

00:49:53 ◼   ► think it was all about them expressing [TS]

00:49:57 ◼   ► how much they love iOS as compared to [TS]

00:50:01 ◼   ► Mac OS 10 and how much they view Mac OS [TS]

00:50:03 ◼   ► 10 now is the DOS like the unfriendly [TS]

00:50:06 ◼   ► you need to know too much stuff computer [TS]

00:50:09 ◼   ► experts required to operate it not for [TS]

00:50:11 ◼   ► normal people operating system and [TS]

00:50:13 ◼   ► they're going to try to make Mac OS 10 [TS]

00:50:15 ◼   ► and not like that anymore they're going [TS]

00:50:17 ◼   ► to try to bring it out of its role as [TS]

00:50:19 ◼   ► the dose of the the Apple world and make [TS]

00:50:22 ◼   ► it more like iOS which is their [TS]

00:50:24 ◼   ► beautiful new operating system that [TS]

00:50:26 ◼   ► regular people can use so John do you [TS]

00:50:27 ◼   ► think that this is something that is [TS]

00:50:29 ◼   ► certainly a movement that they're going [TS]

00:50:32 ◼   ► and they're saying this is this is the [TS]

00:50:33 ◼   ► new direction and in that sense then if [TS]

00:50:36 ◼   ► that's if that's true is lying then a [TS]

00:50:40 ◼   ► transitional operating system and that [TS]

00:50:44 ◼   ► whatever comes after lion becomes even [TS]

00:50:47 ◼   ► even further down the iOS path I think [TS]

00:50:50 ◼   ► at least half the things that trying to [TS]

00:50:52 ◼   ► do in Lion [TS]

00:50:52 ◼   ► 2 to make Mac OS 10 less difficult to [TS]

00:50:57 ◼   ► use and to eliminate those legacy things [TS]

00:50:59 ◼   ► I think at least half of them are going [TS]

00:51:00 ◼   ► to fail or not come off the way they [TS]

00:51:02 ◼   ► wanted to yeah just because it's it's a [TS]

00:51:04 ◼   ► tough [TS]

00:51:05 ◼   ► thing to do like for example when Apple [TS]

00:51:08 ◼   ► made the original Mac operating system [TS]

00:51:10 ◼   ► they didn't start with the Apple 2 [TS]

00:51:11 ◼   ► operating system and try to file off the [TS]

00:51:12 ◼   ► sharp edges and write okay well it's [TS]

00:51:14 ◼   ► like Apple 2 but you don't need to know [TS]

00:51:15 ◼   ► like the commands to load things from [TS]

00:51:18 ◼   ► floppy disks will will have like a [TS]

00:51:19 ◼   ► button you can press but no they just [TS]

00:51:21 ◼   ► they start over scratch and it's always [TS]

00:51:22 ◼   ► much easier to do that and with iOS not [TS]

00:51:25 ◼   ► technologically in terms of the [TS]

00:51:26 ◼   ► underpinnings but with the UI they start [TS]

00:51:28 ◼   ► from scratch and say let's take the [TS]

00:51:29 ◼   ► finder put it on this phone okay now [TS]

00:51:31 ◼   ► let's just figure out how to make it [TS]

00:51:33 ◼   ► nice maybe we'll use like launcher over [TS]

00:51:35 ◼   ► button view or something in the finder [TS]

00:51:36 ◼   ► and then we'll have a mode with the [TS]

00:51:38 ◼   ► scroll bars don't you know they just [TS]

00:51:39 ◼   ► started clean slate springboard is just [TS]

00:51:42 ◼   ► a grid of icons it has no relation to [TS]

00:51:43 ◼   ► anything you've ever seen on the Mac you [TS]

00:51:46 ◼   ► know all the apps are fullscreen there's [TS]

00:51:47 ◼   ► no windows anywhere it's so much easier [TS]

00:51:49 ◼   ► to do that so now they're faced with the [TS]

00:51:52 ◼   ► task of taking an existing thing and [TS]

00:51:54 ◼   ► trying to file off the sharp edges and [TS]

00:51:56 ◼   ► it's really really Arden it's a long [TS]

00:51:58 ◼   ► long long road and some some things you [TS]

00:51:59 ◼   ► can't file off because you know [TS]

00:52:02 ◼   ► otherwise why have Mac's at all [TS]

00:52:03 ◼   ► obviously iOS devices are not sufficient [TS]

00:52:06 ◼   ► for all of our needs because a certain [TS]

00:52:08 ◼   ► point you need multiple windows you need [TS]

00:52:09 ◼   ► to be looking at more than one thing at [TS]

00:52:11 ◼   ► once you need these persnickety level [TS]

00:52:13 ◼   ► controls to do certain types of tasks [TS]

00:52:15 ◼   ► and the mouse is not a finger and it has [TS]

00:52:18 ◼   ► disadvantages versus a finger but [TS]

00:52:20 ◼   ► especially for extra users as advantages [TS]

00:52:22 ◼   ► so they can't file everything off and I [TS]

00:52:24 ◼   ► think a lot of their failures are going [TS]

00:52:26 ◼   ► to come from attempting to go a bridge [TS]

00:52:29 ◼   ► too far with one particular aspect of [TS]

00:52:32 ◼   ► the system so for example full screen [TS]

00:52:33 ◼   ► apps I don't think they're going to get [TS]

00:52:35 ◼   ► the buy-in from developers that they [TS]

00:52:38 ◼   ► would really want out of that or if they [TS]

00:52:41 ◼   ► do I think they'll see some resistance [TS]

00:52:43 ◼   ► to users because if it's not completely [TS]

00:52:45 ◼   ► consistent like it is an iOS if [TS]

00:52:47 ◼   ► everything isn't full screen then you've [TS]

00:52:49 ◼   ► got this weird hybrid and people find it [TS]

00:52:50 ◼   ► off-putting or I think you're going to [TS]

00:52:51 ◼   ► find it off-putting where you're you can [TS]

00:52:54 ◼   ► switch among applications without [TS]