Hypercritical

00:00:01 ◼   ► this is hypercritical episode number 7 [TS]

00:00:04 ◼   ► it's a weekly talkshow ruminating on [TS]

00:00:06 ◼   ► exactly what is wrong in the world of [TS]

00:00:09 ◼   ► Apple and related technologies and [TS]

00:00:10 ◼   ► businesses nothing is so perfect that it [TS]

00:00:13 ◼   ► can't be complained about and the man in [TS]

00:00:16 ◼   ► charge of complaining here the head [TS]

00:00:18 ◼   ► complainer chief of complaints is John [TS]

00:00:21 ◼   ► siracusa hey John hey Dan [TS]

00:00:23 ◼   ► how are you today I'm a little bit sick [TS]

00:00:26 ◼   ► but I'm ready to complain little yes and [TS]

00:00:28 ◼   ► you ready you could even complain about [TS]

00:00:29 ◼   ► being sick if you look good but no one [TS]

00:00:31 ◼   ► wants to hear that well we'd like to say [TS]

00:00:34 ◼   ► thanks right up front to the Typekit [TS]

00:00:37 ◼   ► comm for making this show possible [TS]

00:00:40 ◼   ► they're the easiest way to use real [TS]

00:00:42 ◼   ► fonts on your website they pioneered the [TS]

00:00:45 ◼   ► use of CSS web fonts nearly two years [TS]

00:00:47 ◼   ► ago and they continue to be the leading [TS]

00:00:49 ◼   ► source for designers and developers to [TS]

00:00:51 ◼   ► use to make their websites look really [TS]

00:00:54 ◼   ► awesome you can sign up today Typekit [TS]

00:00:56 ◼   ► calm and for as little as 4 bucks a [TS]

00:00:58 ◼   ► month you'll get access to thousands of [TS]

00:01:00 ◼   ► high quality fonts from likes of Adobe [TS]

00:01:02 ◼   ► font font process and more simple fast [TS]

00:01:05 ◼   ► and beautiful John it's the way the web [TS]

00:01:07 ◼   ► should be Typekit comm boom lion can eat [TS]

00:01:14 ◼   ► can you hear it roaring we're not ready [TS]

00:01:16 ◼   ► for that yet not ready alright I thought [TS]

00:01:18 ◼   ► I'd give a little teaser what's to come [TS]

00:01:20 ◼   ► alright well I think people can guess [TS]

00:01:22 ◼   ► but we gotta do some follow up first ok [TS]

00:01:24 ◼   ► so I guess I have a trim selection to [TS]

00:01:29 ◼   ► follow up today and has a lot to do with [TS]

00:01:31 ◼   ► connectors which will tie into our later [TS]

00:01:33 ◼   ► discussion of the new MacBooks line and [TS]

00:01:36 ◼   ► all that good stuff the firewire 400 [TS]

00:01:38 ◼   ► plug we talked about it in a past [TS]

00:01:40 ◼   ► episode yes it is a connector that was [TS]

00:01:42 ◼   ► nicely asymmetrical and you couldn't put [TS]

00:01:43 ◼   ► it in the wrong way and then as you [TS]

00:01:45 ◼   ► mentioned on another show we got some [TS]

00:01:47 ◼   ► feedback from people saying no if you [TS]

00:01:49 ◼   ► are sufficiently determined you can jam [TS]

00:01:51 ◼   ► that plug in the wrong way and I thought [TS]

00:01:54 ◼   ► about why this might be possible because [TS]

00:01:56 ◼   ► if you look at the plug like you know [TS]

00:01:57 ◼   ► it's it's rectangle on one end and sort [TS]

00:01:59 ◼   ► of a triangle with a clipped off tip on [TS]

00:02:01 ◼   ► the other end and it seems like there's [TS]

00:02:03 ◼   ► no way this thing could go in the other [TS]

00:02:05 ◼   ► way but if you think about the [TS]

00:02:06 ◼   ► receptacle that accepts that plug a lot [TS]

00:02:10 ◼   ► of them kind of have metal flanges like [TS]

00:02:12 ◼   ► you know so [TS]

00:02:13 ◼   ► rounding it this sort of pinched the [TS]

00:02:15 ◼   ► plug when you put it in and if there's [TS]

00:02:16 ◼   ► nothing supporting those metal flanges I [TS]

00:02:18 ◼   ► can imagine if you were to put it in the [TS]

00:02:20 ◼   ► wrong way and just shove it in yeah you [TS]

00:02:22 ◼   ► could Bend the two metal flanges that [TS]

00:02:24 ◼   ► would lay against the triangular parts [TS]

00:02:26 ◼   ► and just bend them outward so that the [TS]

00:02:28 ◼   ► rectangular part fits in there and [TS]

00:02:29 ◼   ► apparently doing this destroys the [TS]

00:02:32 ◼   ► connector and can also short out [TS]

00:02:33 ◼   ► electronics inside the machine [TS]

00:02:35 ◼   ► so it just goes to show that merely [TS]

00:02:37 ◼   ► having a plug with a symmetrical is not [TS]

00:02:39 ◼   ► sufficient to defeat the most determined [TS]

00:02:42 ◼   ► users of shoving in the wrong way I [TS]

00:02:44 ◼   ► still say obviously you wanted to be [TS]

00:02:46 ◼   ► asymmetrical so that the let's say less [TS]

00:02:49 ◼   ► harried people can put it in the right [TS]

00:02:51 ◼   ► way and not be confused about the way it [TS]

00:02:52 ◼   ► goes but these are people who run [TS]

00:02:54 ◼   ► computer labs and stuff like that where [TS]

00:02:56 ◼   ► is the worst possible environment for [TS]

00:02:57 ◼   ► hardware people just treat the machines [TS]

00:02:59 ◼   ► terribly and right people are walking in [TS]

00:03:00 ◼   ► off the street plugging in plugging [TS]

00:03:02 ◼   ► whatever they feel like into the into [TS]

00:03:04 ◼   ► the computers yeah yeah and if it [TS]

00:03:06 ◼   ► doesn't fit they just press harder and [TS]

00:03:07 ◼   ► if it's your own machine you think about [TS]

00:03:09 ◼   ► it and say perhaps I'm shoving in the [TS]

00:03:10 ◼   ► wrong way let me look at the shape of [TS]

00:03:11 ◼   ► the connectors um yeah and I really to [TS]

00:03:16 ◼   ► think that someone sent me a link to [TS]

00:03:17 ◼   ► this bi-directional USB plug it's like a [TS]

00:03:21 ◼   ► regular USB plug the flat rectangular [TS]

00:03:24 ◼   ► one but inside it where you is normally [TS]

00:03:27 ◼   ► like a sort of plastic block and then [TS]

00:03:29 ◼   ► I'm 1/2 and the whole nailer that's the [TS]

00:03:31 ◼   ► internal asymmetry that makes it so you [TS]

00:03:33 ◼   ► can shove it in the outside fits with [TS]

00:03:36 ◼   ► the inside doesn't so it has to go in [TS]

00:03:37 ◼   ► one particular way so this [TS]

00:03:39 ◼   ► bi-directional USB plug and I'll have a [TS]

00:03:41 ◼   ► link in the show notes has two plastic [TS]

00:03:43 ◼   ► blocks inside the connector and no [TS]

00:03:46 ◼   ► matter which way you put it in one of [TS]

00:03:47 ◼   ► the plastic blocks slides backwards I [TS]

00:03:50 ◼   ► think this is probably a not a great [TS]

00:03:53 ◼   ► design because anytime you put moving [TS]

00:03:54 ◼   ► parts inside of connect there's just one [TS]

00:03:55 ◼   ► more thing to break and I don't even [TS]

00:03:57 ◼   ► know if this is a real connector or just [TS]

00:03:58 ◼   ► a prototype or an idea but it shows that [TS]

00:04:01 ◼   ► someone else out there was thinking [TS]

00:04:02 ◼   ► about this and saying man it's USB plugs [TS]

00:04:04 ◼   ► are stupid what can we do about it I [TS]

00:04:06 ◼   ► mean I I'm tempted to say that would be [TS]

00:04:10 ◼   ► interesting if that caught on but I [TS]

00:04:11 ◼   ► think will probably be bad if that [TS]

00:04:13 ◼   ► caught on because you really can't have [TS]

00:04:14 ◼   ► moving things inside of connectors just [TS]

00:04:16 ◼   ► it seems like the walls the walls of the [TS]

00:04:19 ◼   ► connector themselves need to be not [TS]

00:04:23 ◼   ► lined with a thin little piece of [TS]

00:04:26 ◼   ► minam that's bendable you know it needs [TS]

00:04:28 ◼   ► it needs to it needs to it the fewer [TS]

00:04:31 ◼   ► pins that you can have the better you [TS]

00:04:33 ◼   ► know you think about the the days of [TS]

00:04:35 ◼   ► we've talked about scuzzy drives you [TS]

00:04:38 ◼   ► know it was so easy to screw up the pins [TS]

00:04:41 ◼   ► on those connectors well they don't have [TS]

00:04:43 ◼   ► pins now they have contacts you know [TS]

00:04:45 ◼   ► pins Bend you know and especially with [TS]

00:04:47 ◼   ► these serial interfaces they have you [TS]

00:04:48 ◼   ► know four contacts or whatever and they [TS]

00:04:50 ◼   ► shove those things against the walls of [TS]

00:04:51 ◼   ► the connector and that's better than [TS]

00:04:55 ◼   ► pins but you are relying on the [TS]

00:04:57 ◼   ► structural integrity of the connector [TS]

00:04:58 ◼   ► itself to maintain your connections so [TS]

00:05:04 ◼   ► on the same issue someone brought up the [TS]

00:05:06 ◼   ► dock connector again which I already [TS]

00:05:07 ◼   ► complained about and they mentioned that [TS]

00:05:09 ◼   ► the dock connector is actually [TS]

00:05:11 ◼   ► asymmetrical and if you look really [TS]

00:05:12 ◼   ► closely at the iPod dock connector you [TS]

00:05:14 ◼   ► can see it only does go in one way and [TS]

00:05:15 ◼   ► it's got a little logo on the dock [TS]

00:05:17 ◼   ► connector and you're supposed to make [TS]

00:05:18 ◼   ► that logo face up but it's asymmetrical [TS]

00:05:20 ◼   ► at a very tiny scale unless your vision [TS]

00:05:23 ◼   ► is very good you can't even see that [TS]

00:05:24 ◼   ► it's actually asymmetrical but you have [TS]

00:05:27 ◼   ► to look you have to look for the little [TS]

00:05:28 ◼   ► symbol on top of it to know whether [TS]

00:05:29 ◼   ► you're doing it right right I mean if [TS]

00:05:31 ◼   ► you can look really closely and see the [TS]

00:05:32 ◼   ► edge or you can feel it but it's another [TS]

00:05:35 ◼   ► it's a case where you wish the thing [TS]

00:05:38 ◼   ► really was symmetrical because it's [TS]

00:05:39 ◼   ► asymmetrical so slightly that you you [TS]

00:05:44 ◼   ► have to look at the local you can [TS]

00:05:45 ◼   ► actually look at the connector itself [TS]

00:05:46 ◼   ► versus something like the firewire 400 [TS]

00:05:48 ◼   ► where you can look at that connector and [TS]

00:05:49 ◼   ► see or feel with your fingers very [TS]

00:05:51 ◼   ► easily you know which side is the pointy [TS]

00:05:53 ◼   ► side in which side is not a last bit on [TS]

00:05:57 ◼   ► connectors I was talking about how on [TS]

00:05:59 ◼   ► the on Apple's laptops in recent years [TS]

00:06:02 ◼   ► they've made the connectors go in size [TS]

00:06:04 ◼   ► order along the side from big to small [TS]

00:06:05 ◼   ► from back to front yep and a couple [TS]

00:06:08 ◼   ► people pointed out that the mini [TS]

00:06:09 ◼   ► displayport actually in the show I [TS]

00:06:11 ◼   ► pointed out that when they went to [TS]

00:06:12 ◼   ► MagSafe that kind of screwed it up a [TS]

00:06:14 ◼   ► little bit because Matt the power was [TS]

00:06:15 ◼   ► always at the far back of the machine [TS]

00:06:17 ◼   ► and the power connector used to be a big [TS]

00:06:18 ◼   ► circle but MagSafe is smaller so now [TS]

00:06:21 ◼   ► right away you're starting off with a [TS]

00:06:22 ◼   ► smaller connector and then it gets [TS]

00:06:24 ◼   ► bigger and then smaller from there but [TS]

00:06:26 ◼   ► other people pointed out that the mini [TS]

00:06:27 ◼   ► DisplayPort connector which we'll talk [TS]

00:06:29 ◼   ► about later when they changed from [TS]

00:06:31 ◼   ► whatever they had DVI out or those at [TS]

00:06:33 ◼   ► mini DVI or whatever they can actually [TS]

00:06:35 ◼   ► used to be they changed in mini [TS]

00:06:36 ◼   ► displayport it kind of messed up the [TS]

00:06:37 ◼   ► order because they left it [TS]

00:06:39 ◼   ► well at first they reordered the very [TS]

00:06:41 ◼   ► first machines that mini-displayport [TS]

00:06:42 ◼   ► said we've got a new port and it's [TS]

00:06:43 ◼   ► really small so it goes closer to the [TS]

00:06:45 ◼   ► front of the machine so we still have [TS]

00:06:46 ◼   ► our nice size order but things like one [TS]

00:06:48 ◼   ► or two revisions ago they reordered the [TS]

00:06:50 ◼   ► ports again and they shove the mini [TS]

00:06:53 ◼   ► displayport back a couple spots so it [TS]

00:06:55 ◼   ► was like big small or small or super [TS]

00:06:57 ◼   ► small a little bit bigger you know so [TS]

00:06:59 ◼   ► the overall trend was still big to small [TS]

00:07:00 ◼   ► but at mini DisplayPort broke up the [TS]

00:07:02 ◼   ► pattern a little bit so maybe they are [TS]

00:07:04 ◼   ► moving away from the strict size order [TS]

00:07:06 ◼   ► thing and just sticking with the roughly [TS]

00:07:08 ◼   ► size order and a few ports move [TS]

00:07:10 ◼   ► backwards and forwards so I guess you'd [TS]

00:07:12 ◼   ► have to call that progress um and the [TS]

00:07:16 ◼   ► other bit of off I want to do is on [TS]

00:07:18 ◼   ► audio quality I got a lot of feedback [TS]

00:07:20 ◼   ► from this when I was talking about how I [TS]

00:07:22 ◼   ► don't remember what show it was was [TS]

00:07:23 ◼   ► talking about how I don't like to buy a [TS]

00:07:25 ◼   ► lossy compressed audio and rather advice [TS]

00:07:27 ◼   ► is figure to get a physical backup and [TS]

00:07:29 ◼   ► the audio quality is better and how that [TS]

00:07:31 ◼   ► sort of digital music resolution a [TS]

00:07:33 ◼   ► revolution has made us take a step back [TS]

00:07:36 ◼   ► in audio quality where as it looked like [TS]

00:07:38 ◼   ► we were going to go from CD to super [TS]

00:07:39 ◼   ► audio CD or DVD audio or something that [TS]

00:07:41 ◼   ► had better audio quality instead we went [TS]

00:07:43 ◼   ► from CD to mp3 and other formats that [TS]

00:07:46 ◼   ► less quality than than CD and a lot of [TS]

00:07:50 ◼   ► the audio files send me information [TS]

00:07:52 ◼   ► about where I can get higher quality at [TS]

00:07:54 ◼   ► digital music there's a couple different [TS]

00:07:55 ◼   ► websites we can find that it's obviously [TS]

00:07:59 ◼   ► they don't have everything and a lot of [TS]

00:08:00 ◼   ► it is like classical or obscure stuff or [TS]

00:08:02 ◼   ► linked a couple of them the show notes [TS]

00:08:04 ◼   ► one of them I thought I'd heard it [TS]

00:08:05 ◼   ► before was called HD tracks comm what [TS]

00:08:08 ◼   ► kind of music do you actually listen to [TS]

00:08:11 ◼   ► enough I guess it's the typical [TS]

00:08:15 ◼   ► geeks my age music so I think there's a [TS]

00:08:18 ◼   ► lot of people who are who are our age [TS]

00:08:21 ◼   ► who like Bruce Springsteen and and the [TS]

00:08:26 ◼   ► bands of that era like I like it you [TS]

00:08:28 ◼   ► know REM you to that type of thing that [TS]

00:08:30 ◼   ► pop bands from the 80s and 90s not a lot [TS]

00:08:34 ◼   ► of Lady Gaga and then I also have more [TS]

00:08:37 ◼   ► modern music that I listen to which like [TS]

00:08:39 ◼   ► I think a lot of geeks like Radiohead [TS]

00:08:40 ◼   ► and I'm one of those as well and believe [TS]

00:08:43 ◼   ► it or not I resisted Lady gaga for a [TS]

00:08:45 ◼   ► long time because I've just not into [TS]

00:08:47 ◼   ► that type of thing or the whole shtick [TS]

00:08:49 ◼   ► or whatever but it's good music so I do [TS]

00:08:51 ◼   ► listen to Lady Gaga I'm a fan [TS]

00:08:53 ◼   ► they'll tip me too so when I what about [TS]

00:08:55 ◼   ► Katy Perry and she is a pale imitation [TS]

00:08:58 ◼   ► of Lady gaga [TS]

00:08:59 ◼   ► I didn't really shell an email [TS]

00:09:02 ◼   ► invitation well it's similar I like her [TS]

00:09:05 ◼   ► music dance beats poppy kind of stuff [TS]

00:09:09 ◼   ► but trying to have an edge and she's [TS]

00:09:11 ◼   ► just not as talented [TS]

00:09:12 ◼   ► I mean she's not bad she has some songs [TS]

00:09:14 ◼   ► that are okay but what do you kids [TS]

00:09:16 ◼   ► listen to do you allow them to listen to [TS]

00:09:18 ◼   ► music I'm into music yet I don't think [TS]

00:09:21 ◼   ► they listen to you know we played all [TS]

00:09:24 ◼   ► the kids see these in the cars you know [TS]

00:09:26 ◼   ► that they might be giants and we try to [TS]

00:09:28 ◼   ► keep it better [TS]

00:09:29 ◼   ► Philadelphia chickens is a good one if [TS]

00:09:31 ◼   ► you got kids up there get that one it's [TS]

00:09:34 ◼   ► a good stuff um but anyway that's it I [TS]

00:09:38 ◼   ► follow up or do sir no no I got I got a [TS]

00:09:40 ◼   ► talk a little bit more about the audio [TS]

00:09:42 ◼   ► quality stuff okay so the other point [TS]

00:09:46 ◼   ► that I meant to bring up about the audio [TS]

00:09:47 ◼   ► quality was it I think I touched her [TS]

00:09:49 ◼   ► briefly but more people sent me feedback [TS]

00:09:51 ◼   ► on it was that it's not just that we [TS]

00:09:56 ◼   ► went down in quality when we went from [TS]

00:09:58 ◼   ► CD to mp3 it's also when we went from [TS]

00:10:00 ◼   ► vinyl to CD that there was another [TS]

00:10:02 ◼   ► phenomenon going on at the same time [TS]

00:10:04 ◼   ► which is uh known colloquially as the [TS]

00:10:06 ◼   ► loudness war have you heard in this sure [TS]

00:10:09 ◼   ► have ya oh you're an audio guy you know [TS]

00:10:11 ◼   ► all about this so I put two links in the [TS]

00:10:13 ◼   ► show notes about this one is the [TS]

00:10:14 ◼   ► Wikipedia page on the loudness wall and [TS]

00:10:16 ◼   ► the other one is a YouTube video that [TS]

00:10:17 ◼   ► explains it but it basically means that [TS]

00:10:20 ◼   ► they took out the dynamic range of the [TS]

00:10:22 ◼   ► music so when they mastered the music [TS]

00:10:24 ◼   ► you can choose to do whatever you want [TS]

00:10:25 ◼   ► with the waveform and what they did was [TS]

00:10:27 ◼   ► they made it so the entire track is [TS]

00:10:30 ◼   ► louder rather than having quiet parts [TS]

00:10:32 ◼   ► and loud parts and as anyone who's ever [TS]

00:10:34 ◼   ► sold stereo speakers or been in that [TS]

00:10:36 ◼   ► environment knows a lot of music sounds [TS]

00:10:38 ◼   ► better to customers so everyone wants [TS]

00:10:41 ◼   ► their music to sound better and to make [TS]

00:10:43 ◼   ► your music sound better you just make it [TS]

00:10:44 ◼   ► louder but by making the whole thing [TS]

00:10:45 ◼   ► loud or you have a loudness threshold [TS]

00:10:47 ◼   ► that you can can't go beyond on the on [TS]

00:10:49 ◼   ► the track itself right so if you put [TS]

00:10:51 ◼   ► your dial on five and you play your [TS]

00:10:53 ◼   ► track it will sound the quiet parts will [TS]

00:10:56 ◼   ► sound more quiet than someone else's [TS]

00:10:57 ◼   ► track that was heavily compressed and [TS]

00:10:59 ◼   ► that made you know the quiet parts [TS]

00:11:00 ◼   ► almost as loud as the loud parts what's [TS]

00:11:02 ◼   ► interesting is is on this lavish War [TS]

00:11:04 ◼   ► Wikipedia page [TS]

00:11:06 ◼   ► it shows it has an animated gif which is [TS]

00:11:09 ◼   ► all of the show of how we should [TS]

00:11:10 ◼   ► pronounce that that shows a little [TS]

00:11:14 ◼   ► waveform in 1983 87 93 and 2000 and it's [TS]

00:11:20 ◼   ► all of the same song which is something [TS]

00:11:22 ◼   ► by the Beatles and it shows how it's [TS]

00:11:24 ◼   ► been mastered over CD all the way back [TS]

00:11:27 ◼   ► since that first release I guess in 83 [TS]

00:11:29 ◼   ► and in 2000 the the green waveform [TS]

00:11:33 ◼   ► completely fill of the track completely [TS]

00:11:35 ◼   ► fills the the image that's how much [TS]

00:11:38 ◼   ► louder they've made it and it's not it's [TS]

00:11:41 ◼   ► not just like when you say loudness [TS]

00:11:43 ◼   ► people get confused because like well [TS]

00:11:44 ◼   ► doesn't that just depend on the volume [TS]

00:11:45 ◼   ► knob it's it's the waveform itself it's [TS]

00:11:47 ◼   ► the difference between the quiet parts [TS]

00:11:49 ◼   ► and the loud parts and if you eliminate [TS]

00:11:52 ◼   ► that difference so that the quiet parts [TS]

00:11:53 ◼   ► and loud parts are basically the same [TS]

00:11:54 ◼   ► volume you've lost a lot of the what [TS]

00:11:58 ◼   ► they call dynamic range in the song the [TS]

00:11:59 ◼   ► YouTube video shows an animation of this [TS]

00:12:02 ◼   ► and they play the audio so if you want [TS]

00:12:03 ◼   ► to hear an example this it's a little [TS]

00:12:05 ◼   ► bit more difficult to hear them to see [TS]

00:12:07 ◼   ► but visually it's very striking when you [TS]

00:12:09 ◼   ► see those waveforms like that and this [TS]

00:12:12 ◼   ► really doesn't have much to do with [TS]

00:12:13 ◼   ► quality except for the fact that you [TS]

00:12:15 ◼   ► know the the you know the bitrate of the [TS]

00:12:18 ◼   ► audio whichever I forget which statistic [TS]

00:12:21 ◼   ► of the audio files corresponds to the [TS]

00:12:23 ◼   ► loudness but there was a ceiling on CDs [TS]

00:12:27 ◼   ► that supposedly didn't exist as much in [TS]

00:12:31 ◼   ► vinyl and on that side of the coin what [TS]

00:12:33 ◼   ► they're trying to do now is get higher [TS]

00:12:35 ◼   ► quality audio files like that HD tracks [TS]

00:12:36 ◼   ► places higher quality audio files more [TS]

00:12:39 ◼   ► bits per sample and more samples per [TS]

00:12:40 ◼   ► second brain is what well stand Emory [TS]

00:12:42 ◼   ► and it was a story floating around last [TS]

00:12:44 ◼   ► week they kind of got stomped on by the [TS]

00:12:46 ◼   ► Apple news that came later about Apple [TS]

00:12:48 ◼   ► supposedly in talks with I guess with [TS]

00:12:51 ◼   ► the the labels or whoever else to put [TS]

00:12:52 ◼   ► higher quality music on there their [TS]

00:12:54 ◼   ► store and they've done that once before [TS]

00:12:55 ◼   ► they went from 128 kilobits a C's to 256 [TS]

00:12:59 ◼   ► but now they're supposedly in talks to [TS]

00:13:02 ◼   ► change the number of bits per sample [TS]

00:13:04 ◼   ► from 16 bits per sample to 24 and [TS]

00:13:06 ◼   ► perhaps increasing the sample rate from [TS]

00:13:08 ◼   ► whatever it is 44 kilohertz to 96 [TS]

00:13:11 ◼   ► kilohertz these are all those rumors you [TS]

00:13:13 ◼   ► don't know really what's happening but [TS]

00:13:14 ◼   ► it's good to see that there's some [TS]

00:13:16 ◼   ► motion that front of course the reason [TS]

00:13:18 ◼   ► for it is [TS]

00:13:19 ◼   ► kind of sent a goal and that I think [TS]

00:13:22 ◼   ► they just want to be able to charge more [TS]

00:13:23 ◼   ► and to make people rebuy the same music [TS]

00:13:25 ◼   ► again they want to have that thing where [TS]

00:13:26 ◼   ► it's like hey upgrade your whole library [TS]

00:13:28 ◼   ► to the new super high quality audio [TS]

00:13:29 ◼   ► files for just 30 cents for each track [TS]

00:13:31 ◼   ► and they love to get you to pay more [TS]

00:13:32 ◼   ► money for things you already own and but [TS]

00:13:35 ◼   ► if they do do this change and if they [TS]

00:13:38 ◼   ► provide lossless audio or maybe even if [TS]

00:13:39 ◼   ► they don't they may actually be offering [TS]

00:13:41 ◼   ► something that's better than the CD [TS]

00:13:43 ◼   ► quality which will be a first for a [TS]

00:13:45 ◼   ► mass-market music sales so I'm glad to [TS]

00:13:48 ◼   ► see some motion in this area any kind of [TS]

00:13:51 ◼   ► changes that at least acknowledge that [TS]

00:13:53 ◼   ► there's something else I think in are [TS]

00:13:55 ◼   ► good and I've read articles too that [TS]

00:13:57 ◼   ► just talk about the current generation [TS]

00:13:59 ◼   ► of people where if you play them in mp3 [TS]

00:14:02 ◼   ► they will prefer the sound of an mp3 to [TS]

00:14:07 ◼   ► what we would think of as an old-school [TS]

00:14:09 ◼   ► you know vinyl recording they like they [TS]

00:14:13 ◼   ► like the sizzle of the compression [TS]

00:14:14 ◼   ► artifact right that's a reassuring to [TS]

00:14:16 ◼   ► them or they'll is the same sort of way [TS]

00:14:18 ◼   ► that a vinyl person would like the the [TS]

00:14:20 ◼   ► hiss and the pop of your going odd it is [TS]

00:14:23 ◼   ► that I mean I think that's just you [TS]

00:14:26 ◼   ► can't really go by what they want if you [TS]

00:14:27 ◼   ► give them higher quality audio without [TS]

00:14:30 ◼   ► that sizzle it's not like they'll reject [TS]

00:14:32 ◼   ► it even if they in a be testing they [TS]

00:14:35 ◼   ► have a preference for the other one [TS]

00:14:36 ◼   ► they'll get used to whatever they get [TS]

00:14:37 ◼   ► used to the whole reason they like the [TS]

00:14:39 ◼   ► sizzles because they're used to it so I [TS]

00:14:40 ◼   ► don't think that's going to be a [TS]

00:14:41 ◼   ► limiting factor where people are going [TS]

00:14:43 ◼   ► to say well I would give this higher [TS]

00:14:44 ◼   ► audio quality file but during the drum [TS]

00:14:46 ◼   ► solo section I like that crackling sound [TS]

00:14:47 ◼   ► of compression artifact an always [TS]

00:14:50 ◼   ► recompress the song if you want that [TS]

00:14:51 ◼   ► yeah yeah so that's all I've got for [TS]

00:14:55 ◼   ► follow up I think for this episode [TS]

00:14:57 ◼   ► because we got a lot we did get we did [TS]

00:14:59 ◼   ► get one more person or two emailing to [TS]

00:15:01 ◼   ► say they would like to hear why you [TS]

00:15:03 ◼   ► don't have a smartphone why you don't [TS]

00:15:05 ◼   ► have an iPhone rather yeah stragglers [TS]

00:15:07 ◼   ► people listening to the podcast don't [TS]

00:15:08 ◼   ► realize they're listening to an episode [TS]

00:15:10 ◼   ► from last week [TS]

00:15:11 ◼   ► I predict I'll be I predict that we get [TS]

00:15:14 ◼   ► emails about that every time somebody [TS]

00:15:16 ◼   ► discovers that show so we will be [TS]

00:15:19 ◼   ► getting emails about that for the next I [TS]

00:15:21 ◼   ► would say couple years maybe maybe [TS]

00:15:24 ◼   ► indefinitely that's all right I think [TS]

00:15:27 ◼   ► you should answer you don't ever answer [TS]

00:15:28 ◼   ► these people though [TS]

00:15:30 ◼   ► I usually say listen to episode number [TS]

00:15:32 ◼   ► whatever it was oh you do you not CC'ing [TS]

00:15:34 ◼   ► me it's not it's not enough that I can't [TS]

00:15:36 ◼   ► reply if someone is on Twitter I'll I'll [TS]

00:15:38 ◼   ► just do a quick out reply and says you [TS]

00:15:40 ◼   ► know listen to the next episode or [TS]

00:15:42 ◼   ► whatever sometimes people apologize and [TS]

00:15:43 ◼   ► say they didn't realize it was they were [TS]

00:15:47 ◼   ► listen to an episode in the past but no [TS]

00:15:48 ◼   ► big deal it's mostly blame you for it [TS]

00:15:50 ◼   ► because really you're the one who made [TS]

00:15:51 ◼   ► the call for feedback mmm that's true I [TS]

00:15:54 ◼   ► did yeah so now on on to the news right [TS]

00:15:57 ◼   ► the new the new stuff so yesterday [TS]

00:16:01 ◼   ► Thursday and by the way we should [TS]

00:16:02 ◼   ► mention I should I should get in the [TS]

00:16:03 ◼   ► habit because this this show does [TS]

00:16:05 ◼   ► although I think personally that this [TS]

00:16:08 ◼   ► show could be listened to not just in a [TS]

00:16:10 ◼   ► week or a month from now but decades [TS]

00:16:12 ◼   ► from now and it would still be 99% [TS]

00:16:14 ◼   ► relevant I wouldn't go that far I didn't [TS]

00:16:17 ◼   ► ask if you would on but it is important [TS]

00:16:22 ◼   ► though John to mention that that today [TS]

00:16:26 ◼   ► is Friday February 25th yesterday was [TS]

00:16:29 ◼   ► the 24th it's 2011 so in case you're [TS]

00:16:31 ◼   ► listening to this in a decade you can [TS]

00:16:34 ◼   ► look back on this yesterday is when [TS]

00:16:36 ◼   ► Apple came out with made the [TS]

00:16:39 ◼   ► announcement rather so let me make sure [TS]

00:16:41 ◼   ► that that was yesterday right yep [TS]

00:16:44 ◼   ► yesterday okay so yesterday February [TS]

00:16:46 ◼   ► Johnny's birthday it was Steve Jobs [TS]

00:16:48 ◼   ► birthday it was apparently so February [TS]

00:16:50 ◼   ► 24th 2011 Apple made this announcement [TS]

00:16:53 ◼   ► of the new MacBook Pros and they also [TS]

00:16:56 ◼   ► announced the Thunderbolt stuff and they [TS]

00:16:59 ◼   ► also in made available for Mac [TS]

00:17:02 ◼   ► developers lion to download and revealed [TS]

00:17:05 ◼   ► their line page and had a whole bunch of [TS]

00:17:08 ◼   ► information about that so the Developer [TS]

00:17:10 ◼   ► Preview became available there's a few [TS]

00:17:12 ◼   ► things that we'd like to talk about we [TS]

00:17:13 ◼   ► want to obviously we want to talk about [TS]

00:17:14 ◼   ► Thunderbolt in in general right and [TS]

00:17:18 ◼   ► number two we definitely want to talk [TS]

00:17:21 ◼   ► about how they play into the whole [TS]

00:17:22 ◼   ► MacBook Pro number three we're going to [TS]

00:17:24 ◼   ► talk about of course lion but we have to [TS]

00:17:28 ◼   ► limit ourselves to what we can say about [TS]

00:17:30 ◼   ► lion and the reason is both you and I [TS]

00:17:33 ◼   ► are Mac app developers and and because [TS]

00:17:37 ◼   ► or we're Apple developers so too so that [TS]

00:17:40 ◼   ► means we're under NDA [TS]

00:17:42 ◼   ► so we have to limit although we know I [TS]

00:17:44 ◼   ► both you and I know a lot more than [TS]

00:17:47 ◼   ► we're going to be able to say we have to [TS]

00:17:48 ◼   ► limit what we can say to what has been [TS]

00:17:51 ◼   ► made publicly available because [TS]

00:17:53 ◼   ► otherwise we're breaking our NDA talking [TS]

00:17:55 ◼   ► about it [TS]

00:17:55 ◼   ► plus I have another reason to limit what [TS]

00:17:57 ◼   ► I say in that when new OS developer [TS]

00:18:01 ◼   ► release comes out I tend to stop talking [TS]

00:18:03 ◼   ► about it a little bit because I know I'm [TS]

00:18:05 ◼   ► going to have to write a big article [TS]

00:18:06 ◼   ► about it and if I talk about every [TS]

00:18:07 ◼   ► single thing that's going to be in the [TS]

00:18:08 ◼   ► article the article becomes boring so I [TS]

00:18:10 ◼   ► gotta save some yeah you're gonna save [TS]

00:18:11 ◼   ► it I mean that's your bread and butter [TS]

00:18:13 ◼   ► so it's more about dessert yeah that's a [TS]

00:18:17 ◼   ► good way to put it so you have to [TS]

00:18:19 ◼   ► reserve some but you know that there is [TS]

00:18:22 ◼   ► we do need to talk about it and it is [TS]

00:18:24 ◼   ► very cool but we're going to have to [TS]

00:18:26 ◼   ► limit now here's the question time do we [TS]

00:18:27 ◼   ► have to limit ourselves to what's on [TS]

00:18:28 ◼   ► apple's site or can we do just have to [TS]

00:18:30 ◼   ► limit ourselves to what if somebody else [TS]

00:18:32 ◼   ► broke the NDA [TS]

00:18:33 ◼   ► and publish something I think once [TS]

00:18:35 ◼   ► something's on the public web we can [TS]

00:18:37 ◼   ► talk about screenshots that anybody can [TS]

00:18:38 ◼   ► see on a public website because we're [TS]

00:18:40 ◼   ► not the ones breaking that NDA it's [TS]

00:18:42 ◼   ► someone else did and put those [TS]

00:18:43 ◼   ► screenshots up and we're just looking at [TS]

00:18:44 ◼   ► them and don't you smoke can we see on [TS]

00:18:46 ◼   ► the web again all right I'm with you [TS]

00:18:49 ◼   ► it's nice how you got me to say that by [TS]

00:18:52 ◼   ► the way so when the Apple black [TS]

00:18:53 ◼   ► helicopters come you can say I asked him [TS]

00:18:55 ◼   ► and he said it was okay yeah they throw [TS]

00:18:59 ◼   ► us both in different you know different [TS]

00:19:01 ◼   ► interrogation rooms and well they got [TS]

00:19:03 ◼   ► recorded a recorded record now they do [TS]

00:19:05 ◼   ► all that so yeah you are you are [TS]

00:19:07 ◼   ► culpable yeah so then what do we want to [TS]

00:19:11 ◼   ► do first a new MacBook Pro so and I have [TS]

00:19:13 ◼   ► a theory I have a theater an over [TS]

00:19:15 ◼   ► arching theory about Lion in general [TS]

00:19:19 ◼   ► that I'll talk to you about and you [TS]

00:19:21 ◼   ► probably already thought of this and I'd [TS]

00:19:22 ◼   ► like to hear if you think it's true but [TS]

00:19:24 ◼   ► back to the new met so the new MacBook [TS]

00:19:26 ◼   ► Pros come out they've got faster CPUs [TS]

00:19:29 ◼   ► they've got new graphics cards in them [TS]

00:19:31 ◼   ► they're faster Apple also decided to use [TS]

00:19:35 ◼   ► in the the same metric that they were [TS]

00:19:37 ◼   ► using to measure the MacBook Airs [TS]

00:19:40 ◼   ► battery life they have now applied this [TS]

00:19:43 ◼   ► same technique or measurement style to [TS]

00:19:47 ◼   ► the MacBook Pros so although it they now [TS]

00:19:51 ◼   ► are reporting a shorter battery life [TS]

00:19:53 ◼   ► than they had before [TS]

00:19:54 ◼   ► apples saying that the battery life is [TS]

00:19:56 ◼   ► actually not shorter we're just [TS]

00:19:58 ◼   ► measuring it differently yeah that's [TS]

00:20:01 ◼   ► always boudu anyway [TS]

00:20:02 ◼   ► ya know real life if they were if they [TS]

00:20:04 ◼   ► think the zoo methodology is better than [TS]

00:20:05 ◼   ► fine but what what you always go by what [TS]

00:20:08 ◼   ► I always go by is I look at the the the [TS]

00:20:10 ◼   ► power rating for the battery how many uh [TS]

00:20:12 ◼   ► whatever it is uh [TS]

00:20:13 ◼   ► milliwatts hours or whatever and then [TS]

00:20:17 ◼   ► just look at the CPU and say well is [TS]

00:20:19 ◼   ► this is a CPU or screen or any other [TS]

00:20:21 ◼   ► components they take more or less power [TS]

00:20:22 ◼   ► than the previous revision or they about [TS]

00:20:24 ◼   ► the same and then you look at the rating [TS]

00:20:26 ◼   ► for the battery and say this is battery [TS]

00:20:27 ◼   ► bigger or smaller than it used to be and [TS]

00:20:28 ◼   ► you can usually get a good feel for will [TS]

00:20:30 ◼   ► this have similar battery life to the [TS]

00:20:33 ◼   ► previous model and I think in this case [TS]

00:20:35 ◼   ► I don't think they shrunk the battery at [TS]

00:20:37 ◼   ► all so I would I would imagine that the [TS]

00:20:39 ◼   ► and I think the CPU and everything the [TS]

00:20:41 ◼   ► screen are comparable in terms of power [TS]

00:20:43 ◼   ► draw especially on the low-end model [TS]

00:20:45 ◼   ► where they don't even have a discrete [TS]

00:20:46 ◼   ► GPU anymore but that's that's getting [TS]

00:20:49 ◼   ► ahead let me give my quick overview of [TS]

00:20:51 ◼   ► the the MacBook Pros please so I was a [TS]

00:20:54 ◼   ► little bit not disappointed but I guess [TS]

00:20:57 ◼   ► it was an unrealistic expectation but I [TS]

00:21:00 ◼   ► was really hoping that they would WoW me [TS]

00:21:02 ◼   ► by introducing a new line of MacBook [TS]

00:21:04 ◼   ► Pros that were designed around the lack [TS]

00:21:06 ◼   ► of an optical drive because you can do [TS]

00:21:09 ◼   ► lots of interesting things if you decide [TS]

00:21:11 ◼   ► I'm going to make a laptop that doesn't [TS]

00:21:13 ◼   ► have an optical drive inside it and I'm [TS]

00:21:16 ◼   ► not saying you have to make it like a [TS]

00:21:17 ◼   ► MacBook Air because you would make [TS]

00:21:18 ◼   ► different trade-offs here you wouldn't [TS]

00:21:19 ◼   ► say make this as thin as humanly [TS]

00:21:21 ◼   ► possible you would say take the room [TS]

00:21:23 ◼   ► that used to be occupied by that optical [TS]

00:21:25 ◼   ► drive or take some of it at least and [TS]

00:21:27 ◼   ► use it for something else and you can do [TS]

00:21:28 ◼   ► lots of stuff with that space you can [TS]

00:21:29 ◼   ► put the biggest thing you can do is you [TS]

00:21:31 ◼   ► put more battery there yeah and that's [TS]

00:21:33 ◼   ► spot or whatever to rearrange the [TS]

00:21:34 ◼   ► internals to reuse that space to give [TS]

00:21:36 ◼   ► yourself a bigger battery and who [TS]

00:21:37 ◼   ► doesn't who doesn't like that right you [TS]

00:21:38 ◼   ► can make it a little bit smaller than it [TS]

00:21:40 ◼   ► used to be maybe a little bit thinner a [TS]

00:21:42 ◼   ► little bit narrow or something and you [TS]

00:21:45 ◼   ► can also if you decided you could use [TS]

00:21:46 ◼   ► that that space to give yourself room [TS]

00:21:49 ◼   ► for like another hard drive or a regular [TS]

00:21:52 ◼   ► 2.5 inch SSD for like hybrid storage or [TS]

00:21:55 ◼   ► one of those non you know one of those [TS]

00:21:57 ◼   ► sort of on a card SSD things like in the [TS]

00:21:59 ◼   ► airs now you can do lots of interesting [TS]

00:22:01 ◼   ► things but apparently Apple's not ready [TS]

00:22:03 ◼   ► to take that step yet and you can kind [TS]

00:22:05 ◼   ► of understand people really do want [TS]

00:22:06 ◼   ► obstacles that would be [TS]

00:22:08 ◼   ► is he fit about them all gotta buy this [TS]

00:22:09 ◼   ► $79 external obstacle and the whole [TS]

00:22:12 ◼   ► point of a laptop is to have an [TS]

00:22:13 ◼   ► all-in-one machine I watch DVDs in the [TS]

00:22:15 ◼   ► planning I do X Y & Z so we're not there [TS]

00:22:17 ◼   ► yet I guess for getting rid of the [TS]

00:22:19 ◼   ► obstacles but it was just something I [TS]

00:22:21 ◼   ► would have liked to seen so given that [TS]

00:22:24 ◼   ► they didn't ditch the optical drive in [TS]

00:22:25 ◼   ► these and given the the Thunderbolt [TS]

00:22:28 ◼   ► thing which we'll talk about in a bit [TS]

00:22:30 ◼   ► these strike me as transitional machines [TS]

00:22:32 ◼   ► so that basically makes the last [TS]

00:22:35 ◼   ► revision of the MacBooks the peak of [TS]

00:22:37 ◼   ► that iteration and that iteration being [TS]

00:22:40 ◼   ► the ones with firewire and USB unibody [TS]

00:22:43 ◼   ► and with with discrete GPUs and in truth [TS]

00:22:49 ◼   ► they were getting a little long in the [TS]

00:22:50 ◼   ► tooth like they had the Core 2 Duo and [TS]

00:22:51 ◼   ► the low end model that's an ancient CPU [TS]

00:22:53 ◼   ► but if you want to look like the [TS]

00:22:56 ◼   ► generations of these things that was [TS]

00:22:58 ◼   ► sort of the end of the line for the [TS]

00:22:59 ◼   ► MacBook as we know it that had been [TS]

00:23:01 ◼   ► survived for three or four revisions and [TS]

00:23:02 ◼   ► now they're starting on a new generation [TS]

00:23:05 ◼   ► of MacBooks and this one is kind of the [TS]

00:23:09 ◼   ► the awkward one where they haven't [TS]

00:23:11 ◼   ► really gone all-in on it they've got the [TS]

00:23:12 ◼   ► new architecture inside there where [TS]

00:23:14 ◼   ► we've got the integrated graphics [TS]

00:23:15 ◼   ► controller on the low-end model so no [TS]

00:23:18 ◼   ► more discrete GPU because Intel's [TS]

00:23:20 ◼   ► internal Intel's on-die GPU is finally [TS]

00:23:23 ◼   ► non sucky like it's not great but it's [TS]

00:23:27 ◼   ► about as good as the old separate GPU [TS]

00:23:31 ◼   ► and so you got a lower power there [TS]

00:23:34 ◼   ► you've got a more modern CPU so it's a [TS]

00:23:36 ◼   ► whole new architecture inside for that [TS]

00:23:38 ◼   ► and I've got this Thunderbolt port on [TS]

00:23:41 ◼   ► there right that supposedly someday [TS]

00:23:44 ◼   ► might replace all sorts of other ports [TS]

00:23:45 ◼   ► but all the other ports are still there [TS]

00:23:47 ◼   ► so you haven't ditched the optical and [TS]

00:23:49 ◼   ► you've added this awesome new [TS]

00:23:50 ◼   ► interconnect but you haven't ditched all [TS]

00:23:52 ◼   ► the other ports so this is clearly like [TS]

00:23:54 ◼   ► the weird transitional machine between [TS]

00:23:56 ◼   ► the old MacBook Pros that we knew and [TS]

00:23:59 ◼   ► the new MacBook Pros that are going to [TS]

00:24:00 ◼   ► have maybe just a couple of Thunderbolt [TS]

00:24:02 ◼   ► ports no more optical drive thinner or [TS]

00:24:04 ◼   ► lighter more like chunkier MacBook Air [TS]

00:24:07 ◼   ► right right right right and it is [TS]

00:24:11 ◼   ► interesting that they didn't I'm glad [TS]

00:24:13 ◼   ► that they didn't stick with the on-die [TS]

00:24:15 ◼   ► GPU for the high-end models because they [TS]

00:24:17 ◼   ► still have discreet GPUs and I actually [TS]

00:24:19 ◼   ► have pretty impressive discreet GPUs [TS]

00:24:21 ◼   ► like I mean [TS]

00:24:22 ◼   ► highest of high end 15 inch and 17 [TS]

00:24:25 ◼   ► inches they got a gigabyte of dedicated [TS]

00:24:27 ◼   ► vram that's more than my mac pro has on [TS]

00:24:30 ◼   ► its card so that's kind of depressing [TS]

00:24:32 ◼   ► although it is kind of said that you [TS]

00:24:34 ◼   ► know when you've got the integrated [TS]

00:24:35 ◼   ► on-die GPU it each part of your system [TS]

00:24:37 ◼   ► memory because it doesn't use dedicated [TS]

00:24:39 ◼   ► vram it's not a speed issue it's just [TS]

00:24:41 ◼   ► that you're out basically 384 megabytes [TS]

00:24:43 ◼   ► of system memory because the GPU wants [TS]

00:24:45 ◼   ► to use that I'm sure it doesn't use all [TS]

00:24:47 ◼   ► of it all the time or maybe does [TS]

00:24:49 ◼   ► pre-allocate it either way it's kind of [TS]

00:24:50 ◼   ► rude that the GPU is eating some of your [TS]

00:24:53 ◼   ► system memory but the lower even the [TS]

00:24:56 ◼   ► lower end machines are starting out with [TS]

00:24:58 ◼   ► your starting out with a lot more system [TS]

00:25:00 ◼   ► memory in these particular models than [TS]

00:25:02 ◼   ► ever before isn't that right I [TS]

00:25:05 ◼   ► what are they standard for and the [TS]

00:25:06 ◼   ► maximum 8 now I think so I'm actually [TS]

00:25:08 ◼   ► looking right now if I have to go to [TS]

00:25:11 ◼   ► like the Buy Now link to see ok so the [TS]

00:25:13 ◼   ► low is the lowest end one has four cakes [TS]

00:25:15 ◼   ► of RAM right everybody in fact they all [TS]

00:25:17 ◼   ► have four gigs standard that's a [TS]

00:25:21 ◼   ► reasonable but the fact that they max [TS]

00:25:23 ◼   ► out at 8 d can you confirm that I have a [TS]

00:25:25 ◼   ► maxed out at 8 I'm going to I'm going to [TS]

00:25:26 ◼   ► try this right now and I'll tell you [TS]

00:25:28 ◼   ► what I'll tell you what they do theirs [TS]

00:25:30 ◼   ► and I'm also going to check and see if [TS]

00:25:32 ◼   ► there's different differences in the [TS]

00:25:33 ◼   ► models but if I'm if I go to the site [TS]

00:25:36 ◼   ► right now yeah that's it I have 2 [TS]

00:25:38 ◼   ► options I can either do 4 gigs or 8 gigs [TS]

00:25:41 ◼   ► and it looks more to go to 8 Jerome says [TS]

00:25:43 ◼   ► max is 8 and it's getting at the point [TS]

00:25:45 ◼   ► now where the the power users really [TS]

00:25:49 ◼   ► want more especially since these [TS]

00:25:50 ◼   ► machines have for real cores and with [TS]

00:25:52 ◼   ► hyper-threading it shows is 8 virtual [TS]

00:25:54 ◼   ► cores they have they have a pretty darn [TS]

00:25:55 ◼   ► good GPU with a gigabyte of dedicated [TS]

00:25:57 ◼   ► vram you'd want to do you can do lots of [TS]

00:26:01 ◼   ► stuff on this thing but with 8 gigs of [TS]

00:26:03 ◼   ► ram you know forget about doing stuff [TS]

00:26:04 ◼   ► like oh I want to have 3 virtual [TS]

00:26:05 ◼   ► machines running yeah you can handle it [TS]

00:26:08 ◼   ► but you just don't have enough RAM for [TS]

00:26:09 ◼   ► that you know I want to run all my Mac [TS]

00:26:10 ◼   ► apps plus some VMs and open I'm sorry [TS]

00:26:12 ◼   ► I'm out of RAM yeah you're absolutely [TS]

00:26:13 ◼   ► right I mean even a lot of people who [TS]

00:26:15 ◼   ► are doing video editing work or Final [TS]

00:26:17 ◼   ► Cut Pro stuff or even audio editing and [TS]

00:26:20 ◼   ► you know Photoshop work those all take [TS]

00:26:22 ◼   ► so much so much RAM that I know a lot of [TS]

00:26:25 ◼   ► people who you know eight-eight is the [TS]

00:26:28 ◼   ► entry point for them yeah and you say [TS]

00:26:30 ◼   ► well it's a portable it's not suppose [TS]

00:26:32 ◼   ► are supposed to be desktop replacement [TS]

00:26:33 ◼   ► machines these days and then that gets [TS]

00:26:35 ◼   ► to my over my overarching theory but [TS]

00:26:37 ◼   ► we'll get to that in a minute yeah and [TS]

00:26:39 ◼   ► and it's not just the desktop [TS]

00:26:40 ◼   ► replacements just that they just have [TS]

00:26:42 ◼   ► tremendous power like they they are [TS]

00:26:44 ◼   ► going to be faster in some things than a [TS]

00:26:46 ◼   ► Mac Pro's from not too many years ago [TS]

00:26:47 ◼   ► you know so this especially if you've [TS]

00:26:50 ◼   ► got them plugged into a desk and you've [TS]

00:26:51 ◼   ► got an extra mono monitor attached and [TS]

00:26:53 ◼   ► everything the RAM is the thing that's [TS]

00:26:55 ◼   ► limiting you and it's it's a shame [TS]

00:26:57 ◼   ► because you're like I'm not limited [TS]

00:26:58 ◼   ► because I had to get a low-power GPU I'm [TS]

00:27:00 ◼   ► not limited because you know it's [TS]

00:27:01 ◼   ► portable or there is heat concerns or [TS]

00:27:03 ◼   ► anything like that I'm limited by they [TS]

00:27:04 ◼   ► just couldn't stick anymore Ram isn't [TS]

00:27:06 ◼   ► that's another thing you can make room [TS]

00:27:07 ◼   ► for if you ditch the optical drive put [TS]

00:27:08 ◼   ► in another slot and yeah so I think [TS]

00:27:13 ◼   ► that's pretty much all I have to say on [TS]

00:27:14 ◼   ► the MacBook Pros beyond the Thunderbolt [TS]

00:27:16 ◼   ► port you want to do your your theory now [TS]

00:27:17 ◼   ► which I think I probably have an inkling [TS]

00:27:19 ◼   ► of what it is all right no you say what [TS]

00:27:21 ◼   ► it is I'm thinking that you you are [TS]

00:27:23 ◼   ► under the impression as everyone else is [TS]

00:27:24 ◼   ► by looking at the sales charts that [TS]

00:27:26 ◼   ► Apple is becoming more and more laptop [TS]

00:27:29 ◼   ► company than incidentally cells a few [TS]

00:27:30 ◼   ► desktops on the side absolutely that [TS]

00:27:32 ◼   ► they are basically trying to feel the [TS]

00:27:35 ◼   ► line of laptops that cover all possible [TS]

00:27:38 ◼   ► bases and the outliers that have to go [TS]

00:27:41 ◼   ► desktop they're trying to get there [TS]

00:27:44 ◼   ► smaller and smaller well in everything [TS]

00:27:45 ◼   ► everything that we know about Lion it [TS]

00:27:48 ◼   ► absolutely confirms that and I'll and [TS]

00:27:50 ◼   ► I'll tell you why just just looking at [TS]

00:27:53 ◼   ► the way that and again this this is all [TS]

00:27:56 ◼   ► stuff none I do have line running on an [TS]

00:27:59 ◼   ► iMac right here but that's not what I'm [TS]

00:28:02 ◼   ► talking about and that's not what I'm [TS]

00:28:03 ◼   ► going to be talking about I'm going to [TS]

00:28:05 ◼   ► be talking about what you can actually [TS]

00:28:06 ◼   ► see by going to apples apples Lion page [TS]

00:28:11 ◼   ► which you can find at apple.com slash [TS]

00:28:13 ◼   ► Mac OS and of course I know that it's [TS]

00:28:16 ◼   ► Mac OS 10 but it's Mac OS X of course [TS]

00:28:19 ◼   ► slash lion and if you go to this page [TS]

00:28:23 ◼   ► there's not only screenshots there but [TS]

00:28:25 ◼   ► there's also videos there and the video [TS]

00:28:26 ◼   ► that that you can look at that really [TS]

00:28:29 ◼   ► explains my really kind of [TS]

00:28:33 ◼   ► exemplifies my theory is under the [TS]

00:28:35 ◼   ► gestures and animation section there's a [TS]

00:28:37 ◼   ► little video there that says get [TS]

00:28:39 ◼   ► animated and if you watch that video you [TS]

00:28:42 ◼   ► see the the perfect human hand that [TS]

00:28:46 ◼   ► reaches from from out there and you see [TS]

00:28:50 ◼   ► it using you see it using gestures and [TS]

00:28:54 ◼   ► working through you know using Mission [TS]

00:28:57 ◼   ► Control and using full screen apps and [TS]

00:29:00 ◼   ► launchpad and for all of these thing I [TS]

00:29:04 ◼   ► mean first of all looking at looking at [TS]

00:29:06 ◼   ► the full screen apps for example and [TS]

00:29:08 ◼   ► this is a great feature you know there's [TS]

00:29:11 ◼   ► people who will say well I don't like [TS]

00:29:13 ◼   ► full screen apps but there are a lot of [TS]

00:29:15 ◼   ► times where a full screen app really [TS]

00:29:17 ◼   ► does make sense browsing email where [TS]

00:29:20 ◼   ► you're where you are kind of uni tasking [TS]

00:29:22 ◼   ► a full screen app can be really really [TS]

00:29:24 ◼   ► nice to have you might not want a full [TS]

00:29:26 ◼   ► screen app for Photoshop for example you [TS]

00:29:29 ◼   ► might not want it for chat but certainly [TS]

00:29:31 ◼   ► navigating between full screen apps or [TS]

00:29:35 ◼   ► using full screen apps effectively [TS]

00:29:37 ◼   ► relies upon having an easy way to to [TS]

00:29:40 ◼   ► work with the different windows or go [TS]

00:29:42 ◼   ► back and forth between them and command [TS]

00:29:44 ◼   ► tab isn't it well gestures actually if [TS]

00:29:48 ◼   ► you don't mind doing gestures and we [TS]

00:29:50 ◼   ► should talk about whether you like doing [TS]

00:29:52 ◼   ► gestures with RSI but if you like doing [TS]

00:29:56 ◼   ► gestures and you find them easy to [TS]

00:29:58 ◼   ► remember guess what it makes it very [TS]

00:30:01 ◼   ► easy to do that the launch the launch [TS]

00:30:03 ◼   ► pad works really really nicely with [TS]

00:30:06 ◼   ► gestures and all of all of the stuff [TS]

00:30:09 ◼   ► that they demo here gestures and and and [TS]

00:30:11 ◼   ► you know all of the navigation things [TS]

00:30:13 ◼   ► that you can do with with with the [TS]

00:30:16 ◼   ► swiping and everything it really really [TS]

00:30:18 ◼   ► works well but here's here's two things [TS]

00:30:20 ◼   ► I was just talking to Sarah Parmenter on [TS]

00:30:23 ◼   ► this morning's daily edition and she's a [TS]

00:30:26 ◼   ► designer a very talented designer and [TS]

00:30:28 ◼   ► she was saying well I have a 27-inch [TS]

00:30:31 ◼   ► screen here and she said you know the [TS]

00:30:35 ◼   ► whole reason that I bought the 27-inch [TS]

00:30:37 ◼   ► screen is because I very often have [TS]

00:30:39 ◼   ► multiple windows side-by-side I don't [TS]

00:30:41 ◼   ► want to switch between them I might be [TS]

00:30:42 ◼   ► developing a web page in one brand a [TS]

00:30:44 ◼   ► browser window and have Photoshop [TS]

00:30:46 ◼   ► we're here and have an editor over here [TS]

00:30:47 ◼   ► and she's got them all on the same [TS]

00:30:49 ◼   ► screen so she doesn't want to switch [TS]

00:30:51 ◼   ► back and forth between full screen apps [TS]

00:30:53 ◼   ► in that situation and so she bought a [TS]

00:30:55 ◼   ► big screen but everything about the way [TS]

00:30:59 ◼   ► that the launch pad works everything [TS]

00:31:01 ◼   ► about the way that a lot of the things [TS]

00:31:03 ◼   ► work in Lyon they imagine not only that [TS]

00:31:06 ◼   ► you have a smaller size screen because [TS]

00:31:09 ◼   ► who wants to have Safari full screen Don [TS]

00:31:11 ◼   ► 27-inch and that's crazy but they also [TS]

00:31:16 ◼   ► to work correctly you really want to [TS]

00:31:19 ◼   ► have a trackpad you don't want a mouse [TS]

00:31:22 ◼   ► you know even yes okay the Magic Mouse [TS]

00:31:24 ◼   ► can do some scrolling but the trackpad [TS]

00:31:28 ◼   ► is where it's at for all these gestures [TS]

00:31:30 ◼   ► so it really it's like lion is designed [TS]

00:31:33 ◼   ► with a laptop user in mind I'm not [TS]

00:31:35 ◼   ► saying this is a bad thing I think it's [TS]

00:31:37 ◼   ► a great thing but at the same time a lot [TS]

00:31:40 ◼   ► of what's being touted is the great [TS]

00:31:42 ◼   ► features the cool new stuff is stuff [TS]

00:31:45 ◼   ► that's only really going to make sense [TS]

00:31:46 ◼   ► for a certain kind of machine what do [TS]

00:31:49 ◼   ► you think of that I think that's [TS]

00:31:52 ◼   ► reasonable [TS]

00:31:52 ◼   ► if you imagine from Apple's perspective [TS]

00:31:55 ◼   ► they can say look we're selling tons of [TS]

00:31:56 ◼   ► laptops but laptops are our compromised [TS]

00:31:58 ◼   ► machine you know they're smaller you [TS]

00:32:02 ◼   ► don't have a mouse which despite [TS]

00:32:04 ◼   ► people's love for trackpad is a faster [TS]

00:32:06 ◼   ► and more accurate input device they [TS]

00:32:08 ◼   ► don't have multiple buttons like they do [TS]

00:32:10 ◼   ► on the mouse you know or multiple [TS]

00:32:11 ◼   ► virtual buttons even though they can try [TS]

00:32:14 ◼   ► to kind of say press the upper right [TS]

00:32:16 ◼   ► corner of the trackpad to right click [TS]

00:32:17 ◼   ► and stuff like that it's it's a more [TS]

00:32:19 ◼   ► constrained situation they say look what [TS]

00:32:21 ◼   ► can we do to our OS to make these [TS]

00:32:23 ◼   ► machines that apparently everybody loves [TS]

00:32:24 ◼   ► to buy to make these a better experience [TS]

00:32:27 ◼   ► so it seems like they're actually [TS]

00:32:28 ◼   ► filling a gap they're saying people just [TS]

00:32:31 ◼   ► want to buy laptops laptops are not as [TS]

00:32:33 ◼   ► good as desktops in these ways how can [TS]

00:32:35 ◼   ► we make our OS change our OS in a way [TS]

00:32:37 ◼   ► that makes laptop users more efficient [TS]

00:32:39 ◼   ► so I think that's that's admirable and [TS]

00:32:41 ◼   ► it makes sense from the businesses [TS]

00:32:42 ◼   ► perspective I don't well we'll talk [TS]

00:32:45 ◼   ► about that one gets that line weather [TS]

00:32:46 ◼   ► weather by doing that they're [TS]

00:32:47 ◼   ► compromising the experience for desktop [TS]

00:32:49 ◼   ► users in the process but you know it's [TS]

00:32:53 ◼   ► it's a logical consequence of them [TS]

00:32:55 ◼   ► selling mostly laptops I think there's [TS]

00:32:57 ◼   ► also a little bit of iOS and B in there [TS]

00:32:59 ◼   ► but [TS]

00:32:59 ◼   ► get at all the line stuff yet I want to [TS]

00:33:02 ◼   ► do Thunderbolt first okay and then [TS]

00:33:04 ◼   ► that's fine we can talk about that one [TS]

00:33:06 ◼   ► one other thing people are pointing out [TS]

00:33:08 ◼   ► that oh well there's the Magic Trackpad [TS]

00:33:11 ◼   ► and that's true [TS]

00:33:13 ◼   ► and I have one so yeah you could you [TS]

00:33:17 ◼   ► could use that they're not completely [TS]

00:33:18 ◼   ► closing those people off and saying they [TS]

00:33:20 ◼   ► you can't use it but if you if you were [TS]

00:33:23 ◼   ► to Apple would never reveal this but if [TS]

00:33:25 ◼   ► you were to find out how many magic [TS]

00:33:27 ◼   ► trackpads were sold and not returned or [TS]

00:33:29 ◼   ► how many are were sold and are actually [TS]

00:33:30 ◼   ► in use yeah very small numbers and it's [TS]

00:33:34 ◼   ► because a mouse is more efficient than a [TS]

00:33:35 ◼   ► track that it doesn't mean that people [TS]

00:33:37 ◼   ► like to use a mouse more but if you did [TS]

00:33:38 ◼   ► some sort of contest where you had a [TS]

00:33:39 ◼   ► bunch of squares in the screen people [TS]

00:33:40 ◼   ► have to click them as fast as they can [TS]

00:33:42 ◼   ► based on which one turned yellow or [TS]

00:33:43 ◼   ► something [TS]

00:33:43 ◼   ► mousers would destroy track bit oh yeah [TS]

00:33:45 ◼   ► and any experience you know I mean I [TS]

00:33:47 ◼   ► have one and I like it but I only use it [TS]

00:33:49 ◼   ► in certain situations oh man right so I [TS]

00:33:53 ◼   ► feel like even the efficiency concern is [TS]

00:33:56 ◼   ► there especially for like pro users you [TS]

00:33:58 ◼   ► know going to the other extreme is [TS]

00:34:00 ◼   ► saying like at a certain point you have [TS]

00:34:01 ◼   ► to abandon the mouse like Final Cut Pro [TS]

00:34:02 ◼   ► users who have those colored keyboards [TS]

00:34:04 ◼   ► where they just do everything through [TS]

00:34:05 ◼   ► the keyboard because just any time they [TS]

00:34:06 ◼   ► have to even reach for the mouse it cuts [TS]

00:34:08 ◼   ► down there exactly so there's a long [TS]

00:34:10 ◼   ► scale of people who want efficiency and [TS]

00:34:12 ◼   ► offering a trackpad is a nice way of [TS]

00:34:15 ◼   ► saying hey Desktop guys so you don't [TS]

00:34:17 ◼   ► feel left out you can do some of these [TS]

00:34:18 ◼   ► gestures too but really I think all of [TS]

00:34:20 ◼   ► these features with the gestures and the [TS]

00:34:22 ◼   ► fullscreen and everything are tailored [TS]

00:34:24 ◼   ► to try to make the laptop piece of [TS]

00:34:26 ◼   ► people potentially as efficient as [TS]

00:34:29 ◼   ► desktop people try to close that gap and [TS]

00:34:31 ◼   ► they they go back in the other direction [TS]

00:34:32 ◼   ► just because people don't always want [TS]

00:34:34 ◼   ► what's most efficient they want what [TS]

00:34:35 ◼   ► they enjoy the most and some people [TS]

00:34:36 ◼   ► enjoy dry pads so you know so [TS]

00:34:38 ◼   ► Thunderbolt yeah so first question I [TS]

00:34:41 ◼   ► have for you thunderbolt and until this [TS]

00:34:45 ◼   ► came out it was called light peak but [TS]

00:34:49 ◼   ► that was the cut was the code name for [TS]

00:34:51 ◼   ► it but since Apple is really the first [TS]

00:34:53 ◼   ► machine coming out with these ports you [TS]

00:34:57 ◼   ► get the impression that Apple named it [TS]

00:34:59 ◼   ► Thunderbolt well so that's that's the [TS]

00:35:01 ◼   ► odd thing about this I mentioned I think [TS]

00:35:02 ◼   ► I was like two shows ago we talked about [TS]

00:35:03 ◼   ► a light peak yeah and you know it's for [TS]

00:35:06 ◼   ► years and years light peak has been the [TS]

00:35:08 ◼   ► the thing that's going to replace USB [TS]

00:35:09 ◼   ► and stuff like that an Apple pretty much [TS]

00:35:11 ◼   ► sat out the USB 3 thing because you can [TS]

00:35:13 ◼   ► get PC [TS]

00:35:13 ◼   ► with USB 3 yeah but Apple is not adding [TS]

00:35:16 ◼   ► it to its computer as much to the [TS]

00:35:17 ◼   ► chagrin of people who wanted a faster [TS]

00:35:19 ◼   ► connection that's not firewire [TS]

00:35:20 ◼   ► especially when they had that brief [TS]

00:35:21 ◼   ► grade where they ditched firewire look [TS]

00:35:22 ◼   ► if you're in the ditch far away give us [TS]

00:35:24 ◼   ► something give us something that's fast [TS]

00:35:26 ◼   ► if it's USB to stinks yeah my MacBook [TS]

00:35:28 ◼   ► which is the original unity macbook not [TS]

00:35:31 ◼   ► macbook pro but just regular MacBook [TS]

00:35:34 ◼   ► which I inherited from my wife when she [TS]

00:35:36 ◼   ► upgraded it does not have firewire and [TS]

00:35:38 ◼   ► you know you think you know you can do [TS]

00:35:40 ◼   ► without it but I'll tell you there have [TS]

00:35:43 ◼   ► been so many times when I stopped man [TS]

00:35:45 ◼   ► this thing doesn't have firewire even if [TS]

00:35:47 ◼   ► 400 give me something yeah I mean the [TS]

00:35:50 ◼   ► target discommode stuff the stuff that [TS]

00:35:52 ◼   ► you do with laptops with firewire even [TS]

00:35:54 ◼   ► if you just need it once every two years [TS]

00:35:55 ◼   ► that one time you need it you're pissed [TS]

00:35:56 ◼   ► off in Austria very frustrating so so [TS]

00:35:59 ◼   ► there was definitely something coming [TS]

00:36:00 ◼   ► but light peak always had this sort of [TS]

00:36:03 ◼   ► odor about it in that you know based on [TS]

00:36:05 ◼   ► the name light peak it was gonna be an [TS]

00:36:07 ◼   ► optical technology they're going to [TS]

00:36:08 ◼   ► shine light through fiber optic cables [TS]

00:36:10 ◼   ► blinking on and off really really fast [TS]

00:36:11 ◼   ► which is great and very fast but who has [TS]

00:36:14 ◼   ► obstacle cables anywhere in their house [TS]

00:36:16 ◼   ► connected to anything it's not a [TS]

00:36:19 ◼   ► technology that has widespread [TS]

00:36:21 ◼   ► acceptance so there was so many [TS]

00:36:23 ◼   ► questions like what can you can you make [TS]

00:36:24 ◼   ► controller chips for optical connection [TS]

00:36:27 ◼   ► cheaply on a mass scale what are the [TS]

00:36:30 ◼   ► engineering issues involved there well [TS]

00:36:31 ◼   ► how is their ability what about cables [TS]

00:36:33 ◼   ► can they you know break or snap or in [TS]

00:36:36 ◼   ► cold weather or something Oh what's you [TS]

00:36:38 ◼   ► know you don't know you don't know [TS]

00:36:39 ◼   ► anything about it unknown so from a [TS]

00:36:41 ◼   ► consumers perspective it was always like [TS]

00:36:43 ◼   ► light peak well it sounds really cool [TS]

00:36:44 ◼   ► but I'm nervous about anything that I [TS]

00:36:46 ◼   ► don't have experience but the same thing [TS]

00:36:48 ◼   ► same thing from the engineering [TS]

00:36:50 ◼   ► perspective where they're going to say [TS]

00:36:51 ◼   ► so we currently make a bazillion USB [TS]

00:36:54 ◼   ► cables we're going to change to make [TS]

00:36:55 ◼   ► optical cables now an optical controller [TS]

00:36:57 ◼   ► chips I don't know and so that was [TS]

00:37:01 ◼   ► always keeping it in in the distant [TS]

00:37:02 ◼   ► future but it by not using USB 3 the [TS]

00:37:05 ◼   ► reason I could bring it up Michael I [TS]

00:37:06 ◼   ► gotta do something there are faster [TS]

00:37:08 ◼   ► firewire variants this firewire 1600 and [TS]

00:37:11 ◼   ► 3200 standards but it was it's pretty [TS]

00:37:13 ◼   ► clear it's been pretty clear for years [TS]

00:37:15 ◼   ► that the firewire thing just didn't [TS]

00:37:16 ◼   ► catch on industry-wide even the video [TS]

00:37:18 ◼   ► guys started changing the USB 2 for the [TS]

00:37:20 ◼   ► consumer handhelds video cameras and [TS]

00:37:21 ◼   ► stuff which is a shame because fara was [TS]

00:37:23 ◼   ► really night but really nice bus and [TS]

00:37:25 ◼   ► everything but [TS]

00:37:27 ◼   ► you know it's just not happening so they [TS]

00:37:29 ◼   ► had to do something and you had to think [TS]

00:37:31 ◼   ► well maybe is going to be light peak and [TS]

00:37:32 ◼   ► that's right up apples alley of like [TS]

00:37:33 ◼   ► it'd be the first one to use this cool [TS]

00:37:35 ◼   ► optical thing but as it turns out what [TS]

00:37:37 ◼   ► they decided to do was launch it perhaps [TS]

00:37:38 ◼   ► sooner than most people expected but not [TS]

00:37:41 ◼   ► go with optical go with cobbler yeah the [TS]

00:37:44 ◼   ► electronic version right and it's still [TS]

00:37:47 ◼   ► the same bus the same protocol it's just [TS]

00:37:49 ◼   ► the physical layer that that's that's [TS]

00:37:50 ◼   ► different and you know you could go up [TS]

00:37:52 ◼   ► the goal in the future and my [TS]

00:37:54 ◼   ► understanding is the big advantage of [TS]

00:37:56 ◼   ► optical over copper is the better range [TS]

00:37:59 ◼   ► it's also faster and faster to light [TS]

00:38:02 ◼   ► travels through current travels through [TS]

00:38:04 ◼   ► the optical media faster than the [TS]

00:38:05 ◼   ► electrons travel through the copper so [TS]

00:38:07 ◼   ► doc do you think down the road then that [TS]

00:38:09 ◼   ► will see Apple starting to make a move [TS]

00:38:12 ◼   ► in that direction do you think that [TS]

00:38:13 ◼   ► they've made a commitment to copper I [TS]

00:38:16 ◼   ► don't think they're in the driver's seat [TS]

00:38:18 ◼   ► for that and I think that the only way [TS]

00:38:20 ◼   ► they'll move away from copper is if they [TS]

00:38:21 ◼   ► hit the limit of it right now [TS]

00:38:23 ◼   ► have you seen what they've done with it [TS]

00:38:24 ◼   ► with Ethernet from you know one concert [TS]

00:38:26 ◼   ► gigabit 10 gig Ethernet they just keep [TS]

00:38:28 ◼   ► pressing and you can also run power over [TS]

00:38:30 ◼   ► the copper and I don't think you can do [TS]

00:38:32 ◼   ► that overall yeah well yeah they were [TS]

00:38:34 ◼   ► just they would just run copper [TS]

00:38:35 ◼   ► alongside it for power or something like [TS]

00:38:36 ◼   ► that so I not to see optical anytime [TS]

00:38:40 ◼   ► soon especially since they have just [TS]

00:38:41 ◼   ► tons of overhead left in the copper it [TS]

00:38:43 ◼   ► seems like with this with this protocol [TS]

00:38:44 ◼   ► I and I think 10 gig Ethernet has an [TS]

00:38:47 ◼   ► optical option for interconnect I forget [TS]

00:38:49 ◼   ► what that is but all these standards are [TS]

00:38:50 ◼   ► like well we're gonna stick with copper [TS]

00:38:52 ◼   ► until we absolutely have to because it's [TS]

00:38:53 ◼   ► just an unknown industry wide about [TS]

00:38:55 ◼   ► consumer mass-market optical stuff [TS]

00:38:57 ◼   ► obviously in the data center and [TS]

00:38:59 ◼   ► everything you've got fire but channel [TS]

00:39:00 ◼   ► East long standing standards that work [TS]

00:39:02 ◼   ► but in the consumer realm people just [TS]

00:39:04 ◼   ► aren't buying optical cables and [TS]

00:39:05 ◼   ► plugging them into anything except for [TS]

00:39:06 ◼   ► their I guess their stereo equipment for [TS]

00:39:08 ◼   ► that one digital audio cable but those [TS]

00:39:10 ◼   ► demands are much much less than sending [TS]

00:39:12 ◼   ► you know hundreds of gigabits per second [TS]

00:39:14 ◼   ► over cables and a big cluster of stuff [TS]

00:39:17 ◼   ► so the other thing that struck me about [TS]

00:39:19 ◼   ► thunderbolt which was the the new name [TS]

00:39:21 ◼   ► for it which kind of makes sense because [TS]

00:39:22 ◼   ► you don't to call something like peak if [TS]

00:39:24 ◼   ► there's no light you know that's just [TS]

00:39:26 ◼   ► kind of rubbing it in well Miss kinda is [TS]

00:39:27 ◼   ► gonna be optical but we couldn't do it [TS]

00:39:29 ◼   ► so like people I thought when the rumors [TS]

00:39:33 ◼   ► came out that Thunderbolt was like [TS]

00:39:34 ◼   ► firewire in that firewire it was Apple's [TS]

00:39:38 ◼   ► trademark name for this I Triple E [TS]

00:39:40 ◼   ► standard [TS]

00:39:41 ◼   ► i Tripoli 1394 or something like that [TS]

00:39:42 ◼   ► that was the lovely non interesting name [TS]

00:39:45 ◼   ► of the standard but Apple trademarked [TS]

00:39:48 ◼   ► firewire for its use and I believe Sony [TS]

00:39:51 ◼   ► trademarked a link a couple people had [TS]

00:39:54 ◼   ► different names for what was essentially [TS]

00:39:55 ◼   ► the same standard but they wanted a [TS]

00:39:56 ◼   ► brand that they owned so a nice offer [TS]

00:39:57 ◼   ► Bolton oh that's it must be Apple's [TS]

00:39:59 ◼   ► trademark for this thing they're doing [TS]

00:40:00 ◼   ► exactly what they did with firewire they [TS]

00:40:02 ◼   ► want their own name and it kind of [TS]

00:40:03 ◼   ► bothers me when they have their own name [TS]

00:40:05 ◼   ► because people would think though [TS]

00:40:06 ◼   ► firewire isn't the same as ilink isn't [TS]

00:40:08 ◼   ► the same as my TV has it I Triple E 1394 [TS]

00:40:11 ◼   ► poor you know it's all the same thing [TS]

00:40:13 ◼   ► but they don't realize it's individual [TS]

00:40:14 ◼   ► companies branding it but when the [TS]

00:40:17 ◼   ► initial official press releases came out [TS]

00:40:18 ◼   ► you look and you see that Thunderbolt is [TS]

00:40:19 ◼   ► Intel's trademark not Apple hmm so I [TS]

00:40:22 ◼   ► don't know who named it but this is not [TS]

00:40:23 ◼   ► a FireWire situation it's not a [TS]

00:40:25 ◼   ► situation where Apple has their own name [TS]

00:40:27 ◼   ► for this thing and we're gonna have to [TS]

00:40:28 ◼   ► deal with this oh well you know you [TS]

00:40:30 ◼   ► Apple people with your Thunderbolt ports [TS]

00:40:32 ◼   ► well we in the PC world have something [TS]

00:40:35 ◼   ► whatever it's going to be Thunderbolt [TS]

00:40:36 ◼   ► everywhere apparently so I'm I was happy [TS]

00:40:38 ◼   ► to see that because it it's a good [TS]

00:40:40 ◼   ► decision by Apple I don't know who came [TS]

00:40:42 ◼   ► up with the name but it's better to have [TS]

00:40:44 ◼   ► a standard name across the industry than [TS]

00:40:45 ◼   ► to have Apple special names because what [TS]

00:40:47 ◼   ► advantages Apple really have from [TS]

00:40:48 ◼   ► getting their own name [TS]

00:40:49 ◼   ► didn't work out that well with firewire [TS]

00:40:51 ◼   ► so let's try a different tactic this [TS]

00:40:53 ◼   ► time um and the connector the connector [TS]

00:40:57 ◼   ► is the other thing yeah went out [TS]

00:41:00 ◼   ► whenever I did research on light peak [TS]

00:41:01 ◼   ► this sort of brought up the whole how I [TS]

00:41:03 ◼   ► hate USB connectors thing is that I [TS]

00:41:05 ◼   ► would say like so this light peak is [TS]

00:41:07 ◼   ► going to be the future like years and [TS]

00:41:08 ◼   ► years ago saw light because gonna be the [TS]

00:41:09 ◼   ► future I gotta look up to see what [TS]

00:41:10 ◼   ► they're doing with these connectors so [TS]

00:41:11 ◼   ► they're gonna screw it up again [TS]

00:41:12 ◼   ► and every time I looked up a light B [TS]

00:41:14 ◼   ► connector all I saw was a USB connector [TS]

00:41:15 ◼   ► but like little optical cables poking [TS]

00:41:17 ◼   ► out of the inside of it I said no not [TS]

00:41:18 ◼   ► again this is this new standard it's a [TS]

00:41:22 ◼   ► generation to leap form we have before [TS]

00:41:24 ◼   ► you're going to use a USB connector um [TS]

00:41:25 ◼   ► and up to the day before the [TS]

00:41:27 ◼   ► announcement up to the day before like [TS]

00:41:29 ◼   ► the the actually that rumor broke if you [TS]

00:41:31 ◼   ► googled for like light peak connector or [TS]

00:41:33 ◼   ► light peak demo or light peak prototype [TS]

00:41:35 ◼   ► each largest USB and they never said [TS]

00:41:38 ◼   ► like this is the connector right [TS]

00:41:39 ◼   ► whenever they had demos at trade shows [TS]

00:41:40 ◼   ► they use USB looking connectors so the [TS]

00:41:43 ◼   ► the when the rumor came out in sort of [TS]

00:41:45 ◼   ► picture it was it was the mini [TS]

00:41:46 ◼   ► displayport thing with a little [TS]

00:41:48 ◼   ► lightning bolt next to it and then they [TS]

00:41:50 ◼   ► DisplayPort for people don't know it [TS]

00:41:51 ◼   ► looks kind of like a square yeah it's [TS]

00:41:53 ◼   ► like little trapezoid [TS]

00:41:54 ◼   ► yeah shaved off corners of a square it's [TS]

00:41:57 ◼   ► it's a externally asymmetrical [TS]

00:42:00 ◼   ► yeah it really really really is I mean [TS]

00:42:03 ◼   ► as far as ports go it's available get [TS]

00:42:06 ◼   ► emails but it really is almost [TS]

00:42:08 ◼   ► impossible to put in the wrong way well [TS]

00:42:10 ◼   ► yeah well it here's the thing about that [TS]

00:42:11 ◼   ► it's it's asymmetrical but barely like [TS]

00:42:14 ◼   ► they should it's so small that yes they [TS]

00:42:16 ◼   ► shaved off the corners of the rectangle [TS]

00:42:17 ◼   ► so you can also can only go in one way [TS]

00:42:19 ◼   ► but it's just barely just a little bit [TS]

00:42:22 ◼   ► of the corner okay here's what Apple [TS]

00:42:24 ◼   ► does with with all of the ports on all [TS]

00:42:26 ◼   ► of their all of their modern hardware [TS]

00:42:28 ◼   ► and I'll tell you why I noticed this I [TS]

00:42:31 ◼   ► was organizing this the studio here [TS]

00:42:33 ◼   ► moving things around and I was moving [TS]

00:42:35 ◼   ► the shelf that the g4 cube was on which [TS]

00:42:38 ◼   ► still is one of the coolest whether it [TS]

00:42:41 ◼   ► was practical or not is did probably not [TS]

00:42:44 ◼   ► but it one of the coolest Mac's that [TS]

00:42:47 ◼   ► Apple ever made and I had moved and I [TS]

00:42:51 ◼   ► had set it down and I noticed the [TS]

00:42:53 ◼   ► underside of it when you look at it [TS]

00:42:55 ◼   ► right now if you if you got a Mac [TS]

00:42:59 ◼   ► especially if it's a portable look at [TS]

00:43:01 ◼   ► the side and you'll see where the ports [TS]

00:43:02 ◼   ► are and the ports are actually recessed [TS]

00:43:05 ◼   ► into the machine about an eighth of an [TS]

00:43:11 ◼   ► inch there so you're dealing with a [TS]

00:43:16 ◼   ► solid aluminum piece of metal that is [TS]

00:43:22 ◼   ► guiding the insertion of your mini [TS]

00:43:26 ◼   ► displayport and all the ports you're [TS]

00:43:28 ◼   ► stealing my thunder here man I made that [TS]

00:43:30 ◼   ► whole point about bending the connectors [TS]

00:43:31 ◼   ► the beginning it'll be the payoff all [TS]

00:43:33 ◼   ► right now you jumped right in man oh you [TS]

00:43:34 ◼   ► do it I was gonna light goes to show [TS]

00:43:37 ◼   ► that great and for 18 I think alike yeah [TS]

00:43:40 ◼   ► but but if you look at the bottom of [TS]

00:43:42 ◼   ► this g4 cube it looks just like one of [TS]

00:43:45 ◼   ► the crappy pcs that you buy it has it [TS]

00:43:48 ◼   ► has all the little aluminum casings just [TS]

00:43:51 ◼   ► bent out in little flat I mean it looks [TS]

00:43:53 ◼   ► terrible I have to take I'll have to [TS]

00:43:54 ◼   ► take a picture of and post it into the [TS]

00:43:56 ◼   ► show notes or something but it mean it [TS]

00:43:58 ◼   ► looks it by today's standards apples to [TS]

00:44:01 ◼   ► the standards today it looks like a [TS]

00:44:03 ◼   ► piece of junk under there and these [TS]

00:44:06 ◼   ► ports that they have on the side are [TS]

00:44:08 ◼   ► so even though it's just shaved you're [TS]

00:44:10 ◼   ► saying continue yeah well I was going to [TS]

00:44:12 ◼   ► say is that even though it is just [TS]

00:44:14 ◼   ► barely asymmetrical and if you look at [TS]

00:44:17 ◼   ► it quickly you might think it's just [TS]

00:44:18 ◼   ► rectangular all of the the laptops at [TS]

00:44:21 ◼   ► least have that aluminum shell that is [TS]

00:44:24 ◼   ► very hard and very precisely machined [TS]

00:44:27 ◼   ► especially in a unibody thing or they're [TS]

00:44:28 ◼   ► you know cut with those high speed [TS]

00:44:30 ◼   ► cutting tools or lasers or whatever it [TS]

00:44:31 ◼   ► is yeah the tolerances are really really [TS]

00:44:33 ◼   ► tight so even though this connector you [TS]

00:44:36 ◼   ► know all is just barely has the corners [TS]

00:44:40 ◼   ► cut off it's very clear that you just [TS]

00:44:43 ◼   ► won't go in the other way [TS]

00:44:43 ◼   ► now I suppose if you were determined ape [TS]

00:44:48 ◼   ► trying to smash this thing in there what [TS]

00:44:50 ◼   ► what you could possibly do is deform the [TS]

00:44:52 ◼   ► plug itself to conform to the aluminum I [TS]

00:44:55 ◼   ► really don't think you're going to have [TS]

00:44:57 ◼   ► any success bending or deforming the [TS]

00:44:59 ◼   ► aluminum the precision cut aluminum [TS]

00:45:01 ◼   ► around that shape so maybe if you [TS]

00:45:03 ◼   ► manhandle it enough to deform the plug [TS]

00:45:05 ◼   ► so that it started to become rounded and [TS]

00:45:06 ◼   ► it could go on backwards maybe you could [TS]

00:45:08 ◼   ► get it in backwards people come right in [TS]

00:45:10 ◼   ► and tell me if they successfully plugged [TS]

00:45:11 ◼   ► into mini displayport backwards but that [TS]

00:45:12 ◼   ► that aluminum shell on apple's machines [TS]

00:45:14 ◼   ► really goes a long way towards helping [TS]

00:45:16 ◼   ► the connectors not be put in backwards [TS]

00:45:18 ◼   ► because it's hard a hard [TS]

00:45:20 ◼   ► thunk where you just try to put it in [TS]

00:45:22 ◼   ► there and it says nope not going this [TS]

00:45:23 ◼   ► way you've got it wrong turn it around [TS]

00:45:24 ◼   ► and they have the logos and everything [TS]

00:45:26 ◼   ► up and down so maybe it's not this is [TS]

00:45:28 ◼   ► what happens when connectors gets [TS]

00:45:29 ◼   ► smaller you still wanted to be [TS]

00:45:31 ◼   ► asymmetrical but as the connector gets [TS]

00:45:32 ◼   ► smaller how you know the the asymmetry [TS]

00:45:35 ◼   ► becomes you know just a few millimeters [TS]

00:45:37 ◼   ► here and there shaved off one edge and [TS]

00:45:40 ◼   ► apples quality design really goes a long [TS]

00:45:42 ◼   ► way towards helping like that better and [TS]

00:45:43 ◼   ► even even on the it's getting to be the [TS]

00:45:45 ◼   ► same way on the Mac Pros and the IMAX 2 [TS]

00:45:47 ◼   ► because they all have that aluminum [TS]

00:45:48 ◼   ► shell and the thing can i pro still have [TS]

00:45:51 ◼   ► plastic grommets around it which makes [TS]

00:45:52 ◼   ► it a little bit looser but I think the [TS]

00:45:54 ◼   ► IMAX are also sort of high-speed machine [TS]

00:45:56 ◼   ► cut or laser cut openings for the plugs [TS]

00:45:59 ◼   ► that just barely fit them in there so [TS]

00:46:02 ◼   ► apples definitely got a leg up there so [TS]

00:46:04 ◼   ► using the mini DisplayPort as the [TS]

00:46:07 ◼   ► connector is good from a connector [TS]

00:46:08 ◼   ► perspective I guess it's small but it's [TS]

00:46:11 ◼   ► good that's future proof because these [TS]

00:46:12 ◼   ► laptops are just going to get thinner [TS]

00:46:13 ◼   ► right and you wouldn't want this big [TS]

00:46:15 ◼   ► honkin connector being a limiting factor [TS]

00:46:16 ◼   ► in how big your laptop is although it [TS]

00:46:19 ◼   ► kind of makes it so now like the rj45 [TS]

00:46:21 ◼   ► for the Ethernet [TS]

00:46:22 ◼   ► is the limit is the limiting factor if [TS]

00:46:24 ◼   ► you really want to have Ethernet I guess [TS]

00:46:26 ◼   ► you can't make your laptop any you know [TS]

00:46:27 ◼   ► thinner than an Ethernet port maybe [TS]

00:46:29 ◼   ► they'll have to come up with like mini [TS]

00:46:30 ◼   ► Ethernet or something like that but [TS]

00:46:31 ◼   ► that's the interesting thing about [TS]

00:46:34 ◼   ► Thunderbolt is that well first of all [TS]

00:46:36 ◼   ► there already was a mini DisplayPort [TS]

00:46:37 ◼   ► there and people still want to use their [TS]

00:46:40 ◼   ► mini DisplayPort and so now you're [TS]

00:46:41 ◼   ► saying this is a Thunderbolt port what [TS]

00:46:43 ◼   ► does what does this mean can I not plug [TS]

00:46:45 ◼   ► in my monitor now you can still plug in [TS]

00:46:46 ◼   ► your monitor to work like at a display [TS]

00:46:48 ◼   ► port what they've done with thunderbolt [TS]

00:46:49 ◼   ► is they have DisplayPort protocol [TS]

00:46:52 ◼   ► running alongside essentially an [TS]

00:46:54 ◼   ► extension of PCI Express which is a [TS]

00:46:56 ◼   ► high-speed bus that was formerly just [TS]

00:46:57 ◼   ► confined to inside the machine exactly [TS]

00:46:59 ◼   ► video cards and stuff like that and [TS]

00:47:00 ◼   ► that's a big deal right and it's going [TS]

00:47:03 ◼   ► alongside the DisplayPort protocol and [TS]

00:47:05 ◼   ► that's sort of the nature of this of the [TS]

00:47:08 ◼   ► Thunderbolt system is that it's a [TS]

00:47:10 ◼   ► virtual extension of two different buses [TS]

00:47:13 ◼   ► so from the perspective of any device [TS]

00:47:16 ◼   ► that has a Thunderbolt controller in it [TS]

00:47:18 ◼   ► when it gets a signal over over the [TS]

00:47:21 ◼   ► Thunderbolt [TS]

00:47:22 ◼   ► you know cable it's decoded by the [TS]

00:47:25 ◼   ► Thunderbolt controller and then the [TS]

00:47:27 ◼   ► device thinks is just plugged into [TS]

00:47:28 ◼   ► whatever the protocol is so if you [TS]

00:47:30 ◼   ► tunnel you know USB over the device [TS]

00:47:32 ◼   ► after it gets past the Thunderbolt [TS]

00:47:33 ◼   ► controller in the device the rest of the [TS]

00:47:35 ◼   ► device thinks is just connected to USB [TS]

00:47:37 ◼   ► directly and the same thing if you had a [TS]

00:47:39 ◼   ► display that had a Thunderbolt [TS]

00:47:40 ◼   ► controller in it the it would you know [TS]

00:47:44 ◼   ► decode the DisplayPort protocol and then [TS]

00:47:47 ◼   ► the rest of the monitor would think oh [TS]

00:47:48 ◼   ► I'm connected directly to DisplayPort [TS]

00:47:50 ◼   ► and same thing for many different [TS]

00:47:51 ◼   ► protocols tunneling different protocols [TS]

00:47:53 ◼   ► over this one bus is is the big feature [TS]

00:47:57 ◼   ► and that's why I think well you know at [TS]

00:47:58 ◼   ► a certain point if that rj45 becomes a [TS]

00:48:00 ◼   ► limiting factor in the thickness of your [TS]

00:48:01 ◼   ► laptops how about we ditch it and just [TS]

00:48:03 ◼   ► have four yeah blender ports under ports [TS]

00:48:06 ◼   ► yes Thunderbolt ports on the side and [TS]

00:48:10 ◼   ► then you just have a series of dongles [TS]

00:48:13 ◼   ► and adapters and annoying stuff like [TS]

00:48:14 ◼   ► that but in theory you could tunnel [TS]

00:48:16 ◼   ► these different protocols over this one [TS]

00:48:19 ◼   ► bus as long as every device connected to [TS]

00:48:22 ◼   ► it has a thunderbolt decoder thing [TS]

00:48:25 ◼   ► inside it and that's that's the problem [TS]

00:48:27 ◼   ► with where we are now in this the [TS]

00:48:29 ◼   ► dawning age of thunderbolt in it the [TS]

00:48:32 ◼   ► mini DisplayPort monitors the Apple [TS]

00:48:33 ◼   ► cells don't have Thunderbolt controllers [TS]

00:48:35 ◼   ► in them [TS]

00:48:36 ◼   ► wasn't even released when they were made [TS]

00:48:37 ◼   ► right they just want to speak [TS]

00:48:39 ◼   ► mini-display port so you can plug that [TS]

00:48:41 ◼   ► into the mini displayport and it will [TS]

00:48:43 ◼   ► get the DisplayPort protocol right over [TS]

00:48:45 ◼   ► at node encoding this is running [TS]

00:48:46 ◼   ► alongside and if you have a chain of [TS]

00:48:48 ◼   ► Thunderbolt devices with theoretical [TS]

00:48:51 ◼   ► Thunderbolt devices I don't know but [TS]

00:48:53 ◼   ► anything's even been announced yet but [TS]

00:48:55 ◼   ► if you had a daisy chain of them if you [TS]

00:48:57 ◼   ► put the monitor as the last item in the [TS]

00:48:59 ◼   ► in the chain then the DisplayPort that's [TS]

00:49:02 ◼   ► been running alongside all the other [TS]

00:49:04 ◼   ► data on this bus previously will go [TS]

00:49:06 ◼   ► directly into the monitor and the [TS]

00:49:07 ◼   ► monitor will read it and do what it does [TS]

00:49:09 ◼   ► now you can't it has to be the end of [TS]

00:49:10 ◼   ► the chain because all its all the [TS]

00:49:12 ◼   ► monitor is going to be reading is the [TS]

00:49:13 ◼   ► DisplayPort signal it doesn't know [TS]

00:49:15 ◼   ► anything about you know the PCI Express [TS]

00:49:17 ◼   ► stuff that's coming over there and it's [TS]

00:49:18 ◼   ► just ignoring it entirely and it [TS]

00:49:20 ◼   ► certainly can't pass it on to any other [TS]

00:49:21 ◼   ► Thunderbolt devices so that's why it has [TS]

00:49:22 ◼   ► to be in the end of the chain so it's [TS]

00:49:26 ◼   ► going to be a long time before we start [TS]

00:49:27 ◼   ► getting devices with these controllers [TS]

00:49:28 ◼   ► in them Intel in its usual way I'm sure [TS]

00:49:31 ◼   ► is going to try to make these [TS]

00:49:31 ◼   ► controllers as cheap as possible and [TS]

00:49:33 ◼   ► give them out like candy to everybody so [TS]

00:49:34 ◼   ► they can put them in all their devices [TS]

00:49:35 ◼   ► and you'll get hubs and switches and [TS]

00:49:37 ◼   ► Thunderbolt apparently is able to be in [TS]

00:49:40 ◼   ► lots of different topologies not just a [TS]

00:49:41 ◼   ► chain but star patterns and all sorts of [TS]

00:49:43 ◼   ► other arrangement so I don't know if [TS]

00:49:46 ◼   ► they're going to be called hubs or [TS]

00:49:47 ◼   ► switches I think they'd be called [TS]

00:49:48 ◼   ► switches because apparently it's a [TS]

00:49:49 ◼   ► switch to fabric and not really a bus [TS]

00:49:51 ◼   ► but right now let's say there were and [TS]

00:49:54 ◼   ► here's here's what other people in the [TS]

00:49:56 ◼   ► chat room at first were kind of asking [TS]

00:49:57 ◼   ► about and there's a I don't know if you [TS]

00:49:59 ◼   ► linked it up but there's a really great [TS]

00:50:00 ◼   ► article on Mac worldcom that answers a [TS]

00:50:03 ◼   ► lot of these questions and like in the [TS]

00:50:05 ◼   ► show notes go okay perfect [TS]

00:50:07 ◼   ► so right now these adapters don't exist [TS]

00:50:11 ◼   ► but when they come out you will be able [TS]

00:50:14 ◼   ► to plug in any USB device or firewire [TS]

00:50:17 ◼   ► device into my thunder bolt and port [TS]

00:50:23 ◼   ► with one of these adapters [TS]

00:50:26 ◼   ► yeah and in most cases it's not you're [TS]

00:50:29 ◼   ► not getting the full promise of the bus [TS]

00:50:31 ◼   ► because so you get one of these adapters [TS]

00:50:32 ◼   ► and you plug in a USB thing oh great now [TS]

00:50:34 ◼   ► you turned your Thunder hole as I was [TS]

00:50:36 ◼   ► earlier in it I turned your one under [TS]

00:50:38 ◼   ► hole into into another USB port so [TS]

00:50:42 ◼   ► instead of your machine having two USB [TS]

00:50:43 ◼   ► ports now has three but you can't then [TS]

00:50:46 ◼   ► daisy chain another Thunderbolt device [TS]

00:50:48 ◼   ► on that because your USB the [TS]

00:50:50 ◼   ► just thinks it's speaking USB it's not [TS]

00:50:52 ◼   ► going to pass on no it's not you're [TS]

00:50:54 ◼   ► basically you're essentially you're [TS]

00:50:56 ◼   ► terminating it as a USB port but but you [TS]

00:51:00 ◼   ► could you could take you could take a [TS]

00:51:02 ◼   ► mouse and put it on that adapter if you [TS]

00:51:05 ◼   ► wanted yeah what you'd really need that [TS]

00:51:07 ◼   ► would be some kind of if you wanted to [TS]

00:51:09 ◼   ► really maximize this so how is there a [TS]

00:51:11 ◼   ► limit of the number of devices that you [TS]

00:51:13 ◼   ► can have in a change it's something like [TS]

00:51:15 ◼   ► six or some scuzzy ish number is the [TS]

00:51:17 ◼   ► limit there's also a length limit it's [TS]

00:51:18 ◼   ► just like any other chaining protocol [TS]

00:51:20 ◼   ► you've got a maximum cable length limit [TS]

00:51:22 ◼   ► for a copper and you've also got a [TS]

00:51:23 ◼   ► maximum number of devices but I think is [TS]

00:51:25 ◼   ► six or seven including the host or [TS]

00:51:27 ◼   ► something okay so if you went out there [TS]

00:51:28 ◼   ► and you bought a legitimate Thunderbolt [TS]

00:51:31 ◼   ► device the Thunderbolt Drive let's say [TS]

00:51:33 ◼   ► you plug that in then you get another [TS]

00:51:35 ◼   ► Thunderbolt drive you plug that in all [TS]

00:51:38 ◼   ► of these are daisy chaining so that [TS]

00:51:40 ◼   ► means that each one of these devices is [TS]

00:51:41 ◼   ► probably going to need to have two ports [TS]

00:51:43 ◼   ► on it one as the pass-through and one is [TS]

00:51:46 ◼   ► that which which a USB device typically [TS]

00:51:48 ◼   ► does not have but firewire devices [TS]

00:51:50 ◼   ► frequently do have I have a few drives [TS]

00:51:52 ◼   ► and have two ports for this reason right [TS]

00:51:55 ◼   ► machine firewire is more like this kind [TS]

00:51:58 ◼   ► of bus it's not like USB words [TS]

00:52:00 ◼   ► master/slave firewire as independent [TS]

00:52:02 ◼   ► devices and that's why they can pass on [TS]

00:52:03 ◼   ► the information and like firewire [TS]

00:52:05 ◼   ► thunder Thunderbolt is full speed [TS]

00:52:08 ◼   ► pass-through so if you have some device [TS]

00:52:10 ◼   ► that's in the middle of the chain it's [TS]

00:52:11 ◼   ► not doing anything it's not slowing down [TS]

00:52:13 ◼   ► any other devices which is unlike USB [TS]

00:52:15 ◼   ► where if you put you know a slow speed [TS]

00:52:16 ◼   ► USB device on the same connector as a [TS]

00:52:20 ◼   ► high speed device in the same chain of [TS]

00:52:21 ◼   ► wires it will slow stuff down right so [TS]

00:52:24 ◼   ► even if the device itself doesn't have [TS]

00:52:27 ◼   ► the ability you know let's say you put a [TS]

00:52:28 ◼   ► hard drive on there and the hard drive [TS]

00:52:30 ◼   ► can only do you know it's it's a SATA 3 [TS]

00:52:33 ◼   ► device that that's actually slower then [TS]

00:52:36 ◼   ► the speed that Thunderbolt could could [TS]

00:52:38 ◼   ► handle but that that is not going to [TS]

00:52:40 ◼   ► slow down right other devices on that [TS]

00:52:42 ◼   ► chain and realistically speaking there [TS]

00:52:45 ◼   ► are very few hard consumer hard drives [TS]

00:52:47 ◼   ► that can even max out like a wimpy [TS]

00:52:49 ◼   ► firewire port or firewire 800 port you [TS]

00:52:51 ◼   ► need like a raid or some other or an SSD [TS]

00:52:53 ◼   ► or something to do that so and this is [TS]

00:52:56 ◼   ► you know 10 times faster than that or [TS]

00:52:58 ◼   ► whatever it is right so it's not it's [TS]

00:53:00 ◼   ► not going to be the devices are not [TS]

00:53:02 ◼   ► going to limit you and it's great that [TS]

00:53:03 ◼   ► the [TS]

00:53:03 ◼   ► speed of the devices will just it just [TS]

00:53:05 ◼   ► leaves more overhead for everyone else [TS]

00:53:06 ◼   ► to to send their data but the reason [TS]

00:53:09 ◼   ► these machines are transitional so [TS]

00:53:11 ◼   ► they've just got one Thunder hole on [TS]

00:53:12 ◼   ► there so if you've got this port you're [TS]

00:53:14 ◼   ► like well I gotta hook up my monitor and [TS]

00:53:16 ◼   ► that's it you're out if you're out of [TS]

00:53:17 ◼   ► luck no more [TS]

00:53:18 ◼   ► sorry no more no more or you know this [TS]

00:53:19 ◼   ► great Thunderbolt thing you thought was [TS]

00:53:20 ◼   ► great well you just plug your monitor [TS]

00:53:22 ◼   ► into it and the reason is only one of [TS]

00:53:24 ◼   ► them is like well we can't put seven [TS]

00:53:26 ◼   ► Thunderbolt ports in this machine when [TS]

00:53:28 ◼   ► there is zero Thunderbolt devices to [TS]

00:53:30 ◼   ► plug into it it would just look like a [TS]

00:53:31 ◼   ► whole bunch of mini displayport it [TS]

00:53:32 ◼   ► wouldn't make any sense [TS]

00:53:33 ◼   ► you can't even connect multiple monitors [TS]

00:53:35 ◼   ► to it because well your monitors don't [TS]

00:53:37 ◼   ► have thunderbolt controllers in them [TS]

00:53:38 ◼   ► yeah you can't you know you can't put [TS]

00:53:40 ◼   ► two monitors on there right so if you [TS]

00:53:43 ◼   ► bought one of these new Mac MacBook Pros [TS]

00:53:45 ◼   ► and you you plugged in your DisplayPort [TS]

00:53:48 ◼   ► you know that they're a political [TS]

00:53:52 ◼   ► happening it's just a minute DisplayPort [TS]

00:53:54 ◼   ► so in order for you to actually use one [TS]

00:53:56 ◼   ► of your existing monitors with alongside [TS]

00:53:59 ◼   ► of another Thunderbolt device you would [TS]

00:54:01 ◼   ► have to then plug it into the other [TS]

00:54:03 ◼   ► Thunderbolt device or get some kind of [TS]

00:54:05 ◼   ► switch first some kind of switch or up [TS]

00:54:07 ◼   ► I'm well interesting to see what kind of [TS]

00:54:08 ◼   ► products we have there but but yeah it's [TS]

00:54:10 ◼   ► it's check an egg you know so that's why [TS]

00:54:12 ◼   ► that's why this is a transitional [TS]

00:54:13 ◼   ► machine it's kind of the brilliance of [TS]

00:54:15 ◼   ► making it part of the mini displayport [TS]

00:54:16 ◼   ► because if you don't care about [TS]

00:54:17 ◼   ► Thunderbolt fine pretend a little [TS]

00:54:19 ◼   ► lightning bolt icon isn't there it's [TS]

00:54:20 ◼   ► exactly the same as the previous [TS]

00:54:21 ◼   ► architecture in terms of the ports that [TS]

00:54:23 ◼   ► you have available to you they didn't [TS]

00:54:24 ◼   ► remove any reports you still got mini [TS]

00:54:26 ◼   ► DisplayPort pretend Thunderbolt doesn't [TS]

00:54:27 ◼   ► exist and just wait another generation [TS]

00:54:29 ◼   ► or two years or whatever until there's [TS]

00:54:31 ◼   ► lots of Thunderbolt hubs and switches [TS]

00:54:33 ◼   ► and devices and stuff like that [TS]

00:54:35 ◼   ► this is going to I think it'll be a [TS]

00:54:36 ◼   ► smooth transition but it's also going to [TS]

00:54:38 ◼   ► be a little bit of a slow one in that [TS]

00:54:40 ◼   ► even if there are hundreds of devices [TS]

00:54:43 ◼   ► available the most thunderbolt ports [TS]

00:54:45 ◼   ► anyone has on an image Apple machine [TS]

00:54:46 ◼   ► right now is one and it's one port that [TS]

00:54:49 ◼   ► already has contention for people who [TS]

00:54:50 ◼   ► use external monitors so to just kind of [TS]

00:54:53 ◼   ► cap this off a little bit we're I [TS]

00:54:55 ◼   ► predict anywhere that a machine already [TS]

00:54:58 ◼   ► has a mini displayport it - given that [TS]

00:55:00 ◼   ► that's going to be a thunderbolt port so [TS]

00:55:02 ◼   ► that doesn't that means all the desktop [TS]

00:55:04 ◼   ► machines as well and it I think the Mac [TS]

00:55:07 ◼   ► world article made it pretty clear why [TS]

00:55:09 ◼   ► it was incredibly unlikely if if darn [TS]

00:55:13 ◼   ► near impossible that we should ever [TS]

00:55:14 ◼   ► expect well not ever but anytime in the [TS]

00:55:16 ◼   ► near term [TS]

00:55:17 ◼   ► to see a thunderbolt port on anything [TS]

00:55:19 ◼   ► but max in other words not on iPads not [TS]

00:55:24 ◼   ► on iPhones I don't think it's out of the [TS]

00:55:26 ◼   ► realm of possibility on iPads I think [TS]

00:55:28 ◼   ► it's too big for an iPhone right now I [TS]

00:55:30 ◼   ► think we'll see it on the iPad 2 being [TS]

00:55:32 ◼   ► announced next week I don't think so I [TS]

00:55:35 ◼   ► put it a really low probability but [TS]

00:55:36 ◼   ► there's no reason you couldn't like [TS]

00:55:38 ◼   ► people have been asking for some sort of [TS]

00:55:39 ◼   ► port on the iPad I'll put a put a usb on [TS]

00:55:42 ◼   ► it was plenty of room on the case for a [TS]

00:55:43 ◼   ► USB port to go this plenty room inside [TS]

00:55:45 ◼   ► that thing for you to find the little [TS]

00:55:47 ◼   ► place for these circuits and everything [TS]

00:55:48 ◼   ► it's just a matter of what you know is [TS]

00:55:50 ◼   ► that something that Apple wants to do [TS]

00:55:52 ◼   ► someday when Apple's transitioned most [TS]

00:55:54 ◼   ► of its Hardware lying to mostly [TS]