Hypercritical

00:00:02 ◼   ► this is hypercritical weekly talkshow [TS]

00:00:04 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:07 ◼   ► the world of Apple and related [TS]

00:00:09 ◼   ► technologies and businesses nothing is [TS]

00:00:10 ◼   ► so perfect that it cannot be complained [TS]

00:00:12 ◼   ► or criticized about by John siracusa [TS]

00:00:15 ◼   ► it's my co-host I'm Dan Benjamin we'd [TS]

00:00:18 ◼   ► like to thank [TS]

00:00:18 ◼   ► freshbooks comm online invoicing and [TS]

00:00:21 ◼   ► Rackspace comm for sponsoring this show [TS]

00:00:24 ◼   ► and as I mentioned this is episode [TS]

00:00:26 ◼   ► number 8 9 rather or 8 could be 9 it's 9 [TS]

00:00:33 ◼   ► let's go with 9 it's episode 9 and today [TS]

00:00:38 ◼   ► we're going to be talking about well [TS]

00:00:41 ◼   ► first we have follow-up but do we want [TS]

00:00:43 ◼   ► to announce the topic sure yeah [TS]

00:00:45 ◼   ► today we're going to do follow-up on [TS]

00:00:48 ◼   ► both topics from last show the iPad 2 [TS]

00:00:51 ◼   ► and the Apple strategy tax and then our [TS]

00:00:53 ◼   ► main topic which will squeeze in if [TS]

00:00:55 ◼   ► there's time is no I life is an island [TS]

00:00:58 ◼   ► yeah this has been on the list for a [TS]

00:01:01 ◼   ► long time since the beginning this is [TS]

00:01:04 ◼   ► one I'm finally glad we with it's just [TS]

00:01:05 ◼   ► the right time to get to it because [TS]

00:01:07 ◼   ► everybody's applauding Apple right now [TS]

00:01:08 ◼   ► as they should be great new stuff coming [TS]

00:01:11 ◼   ► out I think but this they they might [TS]

00:01:14 ◼   ► have gotten some of this wrong so we'll [TS]

00:01:15 ◼   ► talk about that but first we got to do [TS]

00:01:17 ◼   ► this follow up yep did you agree or did [TS]

00:01:20 ◼   ► you order your iPad 2 so my wife [TS]

00:01:23 ◼   ► actually I don't think has officially [TS]

00:01:25 ◼   ► picked which model she's getting [TS]

00:01:26 ◼   ► narrowed down but she went to the store [TS]

00:01:28 ◼   ► today for some reason just to I don't [TS]

00:01:31 ◼   ► know if she was going to buy it on the [TS]

00:01:33 ◼   ► spot or she just wanted to see one or [TS]

00:01:34 ◼   ► whatever but as soon as she saw the [TS]

00:01:35 ◼   ► lines she just turned around and came [TS]

00:01:37 ◼   ► back [TS]

00:01:37 ◼   ► what were the lines like out your way [TS]

00:01:39 ◼   ► I'm guessing pretty bad yeah and and she [TS]

00:01:41 ◼   ► was annoyed that they're not selling [TS]

00:01:43 ◼   ► them or even showing them apparently [TS]

00:01:44 ◼   ► until 5 p.m. right I don't know there [TS]

00:01:46 ◼   ► wasn't any but it was just a giant line [TS]

00:01:48 ◼   ► and she wasn't going to sit there for [TS]

00:01:50 ◼   ► three hours and waiting it to get in [TS]

00:01:52 ◼   ► either buy one or look at one at five so [TS]

00:01:53 ◼   ► I told her not to bother I told her [TS]

00:01:55 ◼   ► we'll wait until the weekend and see [TS]

00:01:56 ◼   ► what it's like but she could not resist [TS]

00:01:59 ◼   ► she was drawn to the store so no I don't [TS]

00:02:01 ◼   ► have one yet maybe the next time we talk [TS]

00:02:04 ◼   ► to you what about ordering went to you [TS]

00:02:06 ◼   ► would you ever consider that no I [TS]

00:02:07 ◼   ► figured out you know pick one up in [TS]

00:02:10 ◼   ► person I didn't want to deal with [TS]

00:02:11 ◼   ► waiting for it to come in the mail [TS]

00:02:13 ◼   ► plus I've got packs all this weekend so [TS]

00:02:15 ◼   ► I'm not going to be around right she'll [TS]

00:02:16 ◼   ► probably get one so by next week I think [TS]

00:02:18 ◼   ► we'll have one assuming stock holds up [TS]

00:02:19 ◼   ► right don't know what the inventory [TS]

00:02:22 ◼   ► situation always a question so a little [TS]

00:02:25 ◼   ► bit of iPad to follow up from talking [TS]

00:02:27 ◼   ► about it last week [TS]

00:02:28 ◼   ► oh one of the things that I meant to [TS]

00:02:30 ◼   ► mention that I saw on Twitter comment [TS]

00:02:32 ◼   ► supplement Twitter I wish I could [TS]

00:02:33 ◼   ► remember who it was because I thought it [TS]

00:02:34 ◼   ► was very smart but it was during the [TS]

00:02:36 ◼   ► keynote when they were showing the turn [TS]

00:02:38 ◼   ► the keynote doing during the press event [TS]

00:02:40 ◼   ► where they were showing that introducing [TS]

00:02:42 ◼   ► the iPad 2 and someone tweeted almost [TS]

00:02:44 ◼   ► immediately when they showed that Smart [TS]

00:02:46 ◼   ► Cover thing with the magnets yeah that [TS]

00:02:47 ◼   ► Apple will make more money off selling [TS]

00:02:49 ◼   ► those covers than any other tablet maker [TS]

00:02:51 ◼   ► will make off selling their tablets Wow [TS]

00:02:53 ◼   ► and that is so true because the margins [TS]

00:02:55 ◼   ► on those covers must be just [TS]

00:02:56 ◼   ► unbelievable especially that's $70 [TS]

00:02:57 ◼   ► leather one oh yeah all accessories are [TS]

00:03:01 ◼   ► just you know money factories like it [TS]

00:03:03 ◼   ► maybe it's not as Extreme as it is like [TS]

00:03:05 ◼   ► Best Buy where they are Best Buy sells [TS]

00:03:07 ◼   ► you $2,000 TV they make $20 in profit [TS]

00:03:10 ◼   ► but they sell you a $40 cable and they [TS]

00:03:12 ◼   ► make $30 in profit so basically selling [TS]

00:03:14 ◼   ► that cable is more profit than selling [TS]

00:03:16 ◼   ► that gigantic TV a better analogy might [TS]

00:03:18 ◼   ► even be the movie theater popcorn and [TS]

00:03:21 ◼   ► drinks and snacks which are oh yeah you [TS]

00:03:22 ◼   ► know nine dollars for a drink it cost [TS]

00:03:25 ◼   ► them a fraction of a cent so where [TS]

00:03:27 ◼   ► company I mean but it's different in [TS]

00:03:29 ◼   ► Apple Apple so they can huge money on [TS]

00:03:30 ◼   ► both of them but you just look at those [TS]

00:03:32 ◼   ► accessories man you know like it's [TS]

00:03:34 ◼   ► unbelievable and and it came up back to [TS]

00:03:35 ◼   ► me again this week because a friend of [TS]

00:03:37 ◼   ► mine at work was asking me about I was [TS]

00:03:40 ◼   ► thinking about getting an HDMI adapter [TS]

00:03:43 ◼   ► for an iPad or but then you know it's [TS]

00:03:46 ◼   ► $40 so he get that HDMI adapter for the [TS]

00:03:49 ◼   ► iPad so we could see his iPads picture [TS]

00:03:51 ◼   ► on his television like with the MLD APIs [TS]

00:03:52 ◼   ► or whatever yeah or he'd get an Apple TV [TS]

00:03:55 ◼   ► for $100 so the HDMI adapter it's not [TS]

00:03:59 ◼   ► half the price of the Apple TV but it's [TS]

00:04:00 ◼   ► creeping up on being half the price of [TS]

00:04:02 ◼   ► an Apple TV or it's half the bicep like [TS]

00:04:04 ◼   ► a refurb Apple TV mm-hmm that's a that's [TS]

00:04:07 ◼   ► a strange decision to be making well I [TS]

00:04:09 ◼   ► could I could buy this piece of plastic [TS]

00:04:10 ◼   ► and metal with no active components or I [TS]

00:04:12 ◼   ► could buy an entire Apple TV brand you [TS]

00:04:14 ◼   ► know it's a toss-up kind of because you [TS]

00:04:16 ◼   ► know with the cable yeah it's half the [TS]

00:04:18 ◼   ► price but then you don't get to do [TS]

00:04:19 ◼   ► things wirelessly with the Apple TV you [TS]

00:04:21 ◼   ► accomplish what you wanted which is [TS]

00:04:22 ◼   ► showing your MLB stuff on your [TS]

00:04:24 ◼   ► big-screen TV but you get a whole Apple [TS]

00:04:26 ◼   ► TV [TS]

00:04:27 ◼   ► yeah it shows the absurdity I mean I [TS]

00:04:29 ◼   ► wonder those things we'll meet in the [TS]

00:04:30 ◼   ► middle like will the apple TV every 179 [TS]

00:04:32 ◼   ► bucks but then like the new you know [TS]

00:04:34 ◼   ► fund report adapter for the iPad 3 is [TS]

00:04:36 ◼   ► gonna be you know 69 I was a $10 [TS]

00:04:38 ◼   ► difference some sort of a singularity [TS]

00:04:42 ◼   ► happening here all and I think my [TS]

00:04:44 ◼   ► brother was the one who noted a while [TS]

00:04:45 ◼   ► back through the new price point for not [TS]

00:04:47 ◼   ► being able to walk out of the Apple [TS]

00:04:48 ◼   ► store with it used to be 30 bucks like [TS]

00:04:50 ◼   ► nothing in the store was less than $30 [TS]

00:04:52 ◼   ► now it seems like it might be increasing [TS]

00:04:54 ◼   ► because that HDMI adapter is 39 I guess [TS]

00:04:57 ◼   ► they're still thanks for $30 sure there [TS]

00:04:58 ◼   ► are like Ana I think the I think the [TS]

00:05:00 ◼   ► iPad dock is 29 do you know if they [TS]

00:05:03 ◼   ► still have that you and they came out [TS]

00:05:04 ◼   ► with a new one they did yeah they came [TS]

00:05:06 ◼   ► out with with a new iPad to dock so [TS]

00:05:09 ◼   ► people are our beloved nerds our good [TS]

00:05:12 ◼   ► friends in chat room are asking if I got [TS]

00:05:15 ◼   ► one I did I ordered it this morning I [TS]

00:05:17 ◼   ► got a 32 gig black Wi-Fi only with the [TS]

00:05:25 ◼   ► gray cover which is a cover it's a [TS]

00:05:30 ◼   ► leadership ya the cover shipped so I'll [TS]

00:05:33 ◼   ► have that Monday I think you can just [TS]

00:05:34 ◼   ► play what I think you just play with [TS]

00:05:35 ◼   ► that by itself it's almost as good as [TS]

00:05:37 ◼   ► another pen you just open and close it [TS]

00:05:39 ◼   ► on top of like I don't know your desk [TS]

00:05:41 ◼   ► right because it won't work with the [TS]

00:05:43 ◼   ► existing iPads but I can try alright I [TS]

00:05:45 ◼   ► also got the HDMI adapter because I the [TS]

00:05:49 ◼   ► way that we capture video on these shows [TS]

00:05:50 ◼   ► one of the one of the ways that we do [TS]

00:05:52 ◼   ► video on the video the video shows that [TS]

00:05:54 ◼   ► we do is using HDMI capture so it would [TS]

00:06:01 ◼   ► be very cool to be able to capture the [TS]

00:06:03 ◼   ► iPad screen directly this way whenever [TS]

00:06:07 ◼   ► we want to demo an iOS app or talk about [TS]

00:06:08 ◼   ► something on iOS we'll be able to do it [TS]

00:06:10 ◼   ► in a very nice way without having to [TS]

00:06:13 ◼   ► worry about glare or shoulder-mounted [TS]

00:06:15 ◼   ► cameras or any of that madness so I got [TS]

00:06:19 ◼   ► you've got out that yeah but otherwise I [TS]

00:06:21 ◼   ► would mean oh we have [TS]

00:06:23 ◼   ► as of tomorrow we're gonna have three [TS]

00:06:25 ◼   ► Apple TV's here one old one and two new [TS]

00:06:27 ◼   ► ones Big Damn MLB app force my hand [TS]

00:06:30 ◼   ► there they come free with your cereal [TS]

00:06:32 ◼   ► now just to get a free Apple TV at the [TS]

00:06:34 ◼   ► bottom of the box of India first [TS]

00:06:36 ◼   ► purchases here's the problem I I could [TS]

00:06:38 ◼   ► watch the MLB I could watch baseball all [TS]

00:06:40 ◼   ► the time and I needed to you know I [TS]

00:06:43 ◼   ► needed to be I did a requirement I had [TS]

00:06:45 ◼   ► to be able to do that and my wife on the [TS]

00:06:47 ◼   ► other hand although she is actually way [TS]

00:06:50 ◼   ► better than me when it comes to playing [TS]

00:06:53 ◼   ► sports she played sports through high [TS]

00:06:55 ◼   ► school and a little bit in college and [TS]

00:06:57 ◼   ► liked it a team where she was on a team [TS]

00:06:59 ◼   ► at her job for a while and I can barely [TS]

00:07:02 ◼   ► throw straight I mean I don't want to [TS]

00:07:04 ◼   ► talk about it but even that she does not [TS]

00:07:07 ◼   ► enjoy watching as much like she could [TS]

00:07:10 ◼   ► call a game like oh I'll say oh that's [TS]

00:07:12 ◼   ► this guy just triple sparrow he should [TS]

00:07:14 ◼   ► have thrown let you know I mean she [TS]

00:07:15 ◼   ► could do the whole thing but she just [TS]

00:07:16 ◼   ► doesn't didn't enjoy it the way that I [TS]

00:07:17 ◼   ► do but so I have to I had to have one [TS]

00:07:20 ◼   ► Apple TV just for the MLB and then the [TS]

00:07:23 ◼   ► other one after this net why didn't you [TS]

00:07:25 ◼   ► tell me Netflix streaming was so good [TS]

00:07:28 ◼   ► every show my dad ever wanna watch is on [TS]

00:07:31 ◼   ► this thing I guess it's good for kids I [TS]

00:07:33 ◼   ► don't know I get most of my kid stuff [TS]

00:07:34 ◼   ► off the DVR but every time I go on to it [TS]

00:07:36 ◼   ► like streaming I'm disappointed by the [TS]

00:07:38 ◼   ► things that I can only get on disc [TS]

00:07:39 ◼   ► because we have a disc subscription to [TS]

00:07:41 ◼   ► and whenever there's something I hear [TS]

00:07:43 ◼   ► about a Michael that's a really old [TS]

00:07:43 ◼   ► movie in its obscure I'm sure that's an [TS]

00:07:45 ◼   ► instant and it's not and it's all it's [TS]

00:07:47 ◼   ► not Netflix as far as all the content [TS]

00:07:49 ◼   ► owners are there's just so much great [TS]

00:07:51 ◼   ► stuff though on there and especially for [TS]

00:07:53 ◼   ► especially for kids that you know they [TS]

00:07:55 ◼   ► they easy sent me this thing I cancelled [TS]

00:07:57 ◼   ► the subscription of him years ago [TS]

00:07:59 ◼   ► and they sent me this thing we you know [TS]

00:08:00 ◼   ► we'd love for you to come back and try [TS]

00:08:02 ◼   ► it out here try have another free months [TS]

00:08:04 ◼   ► so I did the free month and man there's [TS]

00:08:07 ◼   ► so much great stuff out there and it [TS]

00:08:09 ◼   ► works so nice on the Apple TVs and now [TS]

00:08:11 ◼   ► I'm getting get another one else first [TS]

00:08:14 ◼   ► first world problems we may end up with [TS]

00:08:16 ◼   ► one of those eventually but um see if I [TS]

00:08:18 ◼   ► can hold out for the second gen apple TV [TS]

00:08:19 ◼   ► cuz your TiVo will do it right yeah I [TS]

00:08:22 ◼   ► TiVo do my PlayStation will do it my we [TS]

00:08:25 ◼   ► will do it just everything attached to [TS]

00:08:27 ◼   ► my TV will stream Netflix but not MLB [TS]

00:08:31 ◼   ► not a big baseball guy so nobody's [TS]

00:08:33 ◼   ► perfect [TS]

00:08:35 ◼   ► all right onward yeah so the other iPad [TS]

00:08:39 ◼   ► thing that I saw snowball this week for [TS]

00:08:42 ◼   ► some insane reason is this whole CPU [TS]

00:08:44 ◼   ► issue of what's inside an Apple a5 and a [TS]

00:08:49 ◼   ► last show we talked about it and what I [TS]

00:08:53 ◼   ► basically said my recollection is that I [TS]

00:08:55 ◼   ► was relaying a conversation that I had [TS]

00:08:57 ◼   ► with some people from ARS technica about [TS]

00:08:59 ◼   ► some I think it called them dark horse [TS]

00:09:01 ◼   ► theories about what could be in there [TS]

00:09:02 ◼   ► right now I guess I didn't express [TS]

00:09:06 ◼   ► enough that the obvious answer is that [TS]

00:09:08 ◼   ► it's in 89 like that's what everyone [TS]

00:09:09 ◼   ► just assumes it is the reason we have [TS]

00:09:10 ◼   ► this dark aura theory is like well [TS]

00:09:12 ◼   ► wouldn't it be fun to think about what [TS]

00:09:13 ◼   ► what else could possibly happen before [TS]

00:09:15 ◼   ► we know you know and that's when we [TS]

00:09:16 ◼   ► started talking about well it could be [TS]

00:09:18 ◼   ► to a eight cores inside there because [TS]

00:09:19 ◼   ► Apple is conservative and the only [TS]

00:09:21 ◼   ► information we had was some stats on the [TS]

00:09:24 ◼   ► performance we didn't even know if you [TS]

00:09:26 ◼   ► know the battery size was the same it [TS]

00:09:28 ◼   ► was just mostly just speculation but [TS]

00:09:29 ◼   ► then during the week I saw a story after [TS]

00:09:31 ◼   ► story about I don't know they were never [TS]

00:09:33 ◼   ► attributed to any particular person or [TS]

00:09:37 ◼   ► source but just more speculation about [TS]

00:09:39 ◼   ► you know could it be the different core [TS]

00:09:41 ◼   ► and you know I don't know none of them [TS]

00:09:42 ◼   ► had any information either so I don't [TS]

00:09:44 ◼   ► know if we take any blame for that but I [TS]

00:09:47 ◼   ► certainly got a lot of feedback that [TS]

00:09:49 ◼   ► either I shouldn't have been speculating [TS]

00:09:50 ◼   ► without the having enough information or [TS]

00:09:53 ◼   ► that I was totally wrong and shouldn't [TS]

00:09:54 ◼   ► have been insisting that it was 2a [TS]

00:09:56 ◼   ► eights or something this was not my [TS]

00:09:58 ◼   ► theory to begin with it was it was just [TS]

00:10:00 ◼   ► something that we were talking about so [TS]

00:10:02 ◼   ► it took to my knowledge we still don't [TS]

00:10:04 ◼   ► know for certain what it is it's since [TS]

00:10:06 ◼   ► then we have learned a few things one [TS]

00:10:07 ◼   ► thing we learned I think we learned this [TS]

00:10:08 ◼   ► during the show if I'd been paying more [TS]

00:10:10 ◼   ► attention to the chat room was that the [TS]

00:10:11 ◼   ► batteries in the iPad 1 and 2 are the [TS]

00:10:13 ◼   ► same size not physical dimensions wise [TS]

00:10:16 ◼   ► but in terms of power they're both 25 [TS]

00:10:17 ◼   ► watt hours and that's really what [TS]

00:10:18 ◼   ► matters it doesn't really matter how big [TS]

00:10:20 ◼   ► the battery is you just want the power [TS]

00:10:21 ◼   ► rating and from listening to people's [TS]

00:10:27 ◼   ► reviews it seemed like the screens look [TS]

00:10:28 ◼   ► very similar I don't know if they draw [TS]

00:10:30 ◼   ► exactly the same power but they seem to [TS]

00:10:31 ◼   ► be they look the same externally more or [TS]

00:10:34 ◼   ► less right Gruber was even saying that [TS]

00:10:36 ◼   ► they're exactly the same size he goes [TS]

00:10:38 ◼   ► yeah he basically said they are the same [TS]

00:10:40 ◼   ► screen right and all they did was change [TS]

00:10:42 ◼   ► the rim to be a little bit narrower so [TS]

00:10:43 ◼   ► that's why the iPad 2 is smaller so that [TS]

00:10:45 ◼   ► gets back to the whole thing of like [TS]

00:10:47 ◼   ► well if the battery is the same size [TS]

00:10:49 ◼   ► and the screen is the same and [TS]

00:10:52 ◼   ► everything else inside it seems to be at [TS]

00:10:54 ◼   ► least as power-hungry or more than it [TS]

00:10:56 ◼   ► used to be like the GPU is 9x as fast or [TS]

00:10:58 ◼   ► whatever we don't know what power power [TS]

00:11:00 ◼   ► is but the bottom is looking for [TS]

00:11:01 ◼   ► components inside that they could they [TS]

00:11:03 ◼   ► could account for a CPU taking more [TS]

00:11:05 ◼   ► energy is harder right so that's what [TS]

00:11:10 ◼   ► we've learned since last time but that [TS]

00:11:11 ◼   ► doesn't give us any more answers you [TS]

00:11:12 ◼   ► still doesn't tell you whether it's an [TS]

00:11:14 ◼   ► a9 in core and there are two eights [TS]

00:11:15 ◼   ► because they could be a shrink it could [TS]

00:11:17 ◼   ► be you know 32 nanometers and the other [TS]

00:11:19 ◼   ► one was 45 or something like that so you [TS]

00:11:20 ◼   ► have no idea what the power draw is I [TS]

00:11:22 ◼   ► fix it hasn't torn one open as far as I [TS]

00:11:24 ◼   ► know yet so we really don't know what's [TS]

00:11:26 ◼   ► going on in there but 99.9% chance it's [TS]

00:11:29 ◼   ► in a nine core as a eight theory was [TS]

00:11:31 ◼   ► really just an amusing possibility to [TS]

00:11:34 ◼   ► think about before we had any [TS]

00:11:35 ◼   ► information it's too bad that we don't [TS]

00:11:38 ◼   ► have the information now and we get her [TS]

00:11:39 ◼   ► to settle once we're all I thought it [TS]

00:11:40 ◼   ► was funny to look at the Wikipedia page [TS]

00:11:42 ◼   ► because I remember during last show I [TS]

00:11:43 ◼   ► think I pulled up the Wikipedia page and [TS]

00:11:45 ◼   ► it said flat out the Apple a5 you know [TS]

00:11:48 ◼   ► uses the RMA 9 core and in a time [TS]

00:11:52 ◼   ► between last week's show and now that [TS]

00:11:55 ◼   ► page has gone through many many many [TS]

00:11:57 ◼   ► really been watching it random people [TS]

00:11:59 ◼   ► someone I just looked at it in [TS]

00:12:01 ◼   ► preparation for this show and I went [TS]

00:12:02 ◼   ► through the history I'm like wow it's [TS]

00:12:03 ◼   ► just been like an edit war of like [TS]

00:12:04 ◼   ► someone said note it's too late of [TS]

00:12:06 ◼   ► course because I read it on this article [TS]

00:12:07 ◼   ► it's source the story that they heard [TS]

00:12:09 ◼   ► from this thing that and then someone [TS]

00:12:10 ◼   ► changes it back to 89 said no the a [TS]

00:12:12 ◼   ► can't do SMP which is true by the way I [TS]

00:12:14 ◼   ► said they would have to add cache [TS]

00:12:15 ◼   ► coherency you know and apples arm [TS]

00:12:17 ◼   ► license doesn't allow that and then some [TS]

00:12:18 ◼   ► will change it back and say you don't [TS]

00:12:20 ◼   ► know what their license huge edit war at [TS]

00:12:22 ◼   ► one point the Page said the Apple a5 [TS]

00:12:24 ◼   ► contains an a9 core or 2a eight cores [TS]

00:12:28 ◼   ► like they're just coming right out and [TS]

00:12:30 ◼   ► say we have no idea it's either this or [TS]

00:12:31 ◼   ► it's that or it could be something else [TS]

00:12:32 ◼   ► really mm-hmm I should have change I [TS]

00:12:34 ◼   ► feel like editing the page and changing [TS]

00:12:36 ◼   ► it to say the Apple a5 contains some [TS]

00:12:38 ◼   ► sort of computing core like we could [TS]

00:12:41 ◼   ► probably say that's true but at this [TS]

00:12:42 ◼   ► point I think the last time I checked [TS]

00:12:44 ◼   ► the Wikipedia page was saying it was in [TS]

00:12:46 ◼   ► a nine but all these things you know [TS]

00:12:48 ◼   ► they have the little footnotes on [TS]

00:12:49 ◼   ► Wikipedia saying where they're cited [TS]

00:12:50 ◼   ► from they would all cite articles of [TS]

00:12:52 ◼   ► just people guessing like we were on the [TS]

00:12:54 ◼   ► last show so I don't see how that's [TS]

00:12:55 ◼   ► quite a citation but finally is we don't [TS]

00:12:57 ◼   ► know I apologize for any anything that I [TS]

00:13:00 ◼   ► may have done [TS]

00:13:02 ◼   ► to foster this crazy provided [TS]

00:13:05 ◼   ► speculation on the internet because [TS]

00:13:07 ◼   ► agents like a game of telephone and [TS]

00:13:09 ◼   ► eventually you get far enough away from [TS]

00:13:11 ◼   ► whatever the original source was which I [TS]

00:13:13 ◼   ► don't think was us but whoever it was [TS]

00:13:15 ◼   ► eventually the fifth person to report it [TS]

00:13:17 ◼   ► reports it is fact as if someone knows [TS]

00:13:18 ◼   ► something or just flat-out states it as [TS]

00:13:21 ◼   ► if it's you know something that that's [TS]

00:13:23 ◼   ► true right and then people get angry if [TS]

00:13:26 ◼   ► the chatroom is saying that is my fault [TS]

00:13:28 ◼   ► I contend that someone else this it [TS]

00:13:30 ◼   ► wasn't even my theory to begin with [TS]

00:13:31 ◼   ► someone else must have I think this is [TS]

00:13:33 ◼   ► something that people would come up with [TS]

00:13:34 ◼   ► on their own simply because they say if [TS]

00:13:37 ◼   ► it's in a nine core how can they be [TS]

00:13:38 ◼   ► getting ten hours a battery life out of [TS]

00:13:39 ◼   ► it and then it's not um so I think I [TS]

00:13:46 ◼   ► said all we had to say for the iPad 2 DM [TS]

00:13:49 ◼   ► and we'll both have them next week so we [TS]

00:13:51 ◼   ► can talk more about them but I think [TS]

00:13:52 ◼   ► that's been covered well in other places [TS]

00:13:54 ◼   ► the other thing we talked about last [TS]

00:13:56 ◼   ► week is the the Apple strategy tax this [TS]

00:13:59 ◼   ► had even more feedback than the iPad 2 [TS]

00:14:02 ◼   ► stuff thankfully because I think it's a [TS]

00:14:03 ◼   ► lot more media and it was a lot more [TS]

00:14:05 ◼   ► thoughtful and interesting feedback from [TS]

00:14:07 ◼   ► a lot of people most of the feedback [TS]

00:14:08 ◼   ► that I saw said you got it wrong I would [TS]

00:14:14 ◼   ► say it's tough to when you get feedback [TS]

00:14:16 ◼   ► at any issue that's like controversial [TS]

00:14:18 ◼   ► like this or where you're saying [TS]

00:14:19 ◼   ► something bad or something good about [TS]

00:14:20 ◼   ► Apple it tends to pull out the people [TS]

00:14:23 ◼   ► who either are big Apple fans and love [TS]

00:14:25 ◼   ► everything that Apple does and you say [TS]

00:14:26 ◼   ► anything that sounds remotely heartful [TS]

00:14:27 ◼   ► they yell at you or you get the people [TS]

00:14:29 ◼   ► who just hate Apple with a passion [TS]

00:14:30 ◼   ► anytime you say anything remotely bad [TS]

00:14:32 ◼   ► they come out so right on yeah I hate [TS]

00:14:33 ◼   ► Apple Apple killed my dog [TS]

00:14:36 ◼   ► so I got both of those types of emails [TS]

00:14:37 ◼   ► but I think they were in the minority it [TS]

00:14:39 ◼   ► wasn't that an inflammatory of an issue [TS]

00:14:41 ◼   ► mostly what I got were things in the [TS]

00:14:43 ◼   ► middle which were other people being [TS]

00:14:44 ◼   ► thoughtful about it and bringing up you [TS]

00:14:45 ◼   ► know interesting points and I was glad [TS]

00:14:47 ◼   ► to see that so the one point that I [TS]

00:14:51 ◼   ► think I really should have talked about [TS]

00:14:53 ◼   ► both in the article and the podcast that [TS]

00:14:54 ◼   ► didn't get to and it was just because [TS]

00:14:56 ◼   ► it's kind of like sometimes I assumed [TS]

00:14:59 ◼   ► too many things like whatever I'm [TS]

00:15:01 ◼   ► thinking in my head they assume everyone [TS]

00:15:03 ◼   ► else is starting from that same premise [TS]

00:15:04 ◼   ► so one thing that I didn't talk about [TS]

00:15:06 ◼   ► about Apple which I think everybody [TS]

00:15:07 ◼   ► knows but it would have been a good time [TS]

00:15:08 ◼   ► to bring it up was the reasons Apple is [TS]

00:15:11 ◼   ► like this why does Apple enter these [TS]

00:15:13 ◼   ► businesses why does Apple do what it [TS]

00:15:15 ◼   ► does [TS]

00:15:16 ◼   ► why does Apple make iLife why do they [TS]

00:15:18 ◼   ► why did why did it make Safari why don't [TS]

00:15:20 ◼   ► they use flash you know why do they [TS]

00:15:23 ◼   ► start a bookstore why do they do all the [TS]

00:15:24 ◼   ► stuff and it's rooted in some extremely [TS]

00:15:28 ◼   ► logical thinking and basically Apple has [TS]

00:15:30 ◼   ► in the past gotten screwed over when [TS]

00:15:34 ◼   ► they've relied on other companies to do [TS]

00:15:36 ◼   ► things for them and that goes way way [TS]

00:15:38 ◼   ► way way way back in almost every [TS]

00:15:39 ◼   ► possible important point in Apple's [TS]

00:15:42 ◼   ► history you can find this phenomenon [TS]

00:15:43 ◼   ► going on there you know all the way back [TS]

00:15:46 ◼   ► to I think I wrote something years and [TS]

00:15:48 ◼   ► years ago about at the Apple Adobe [TS]

00:15:51 ◼   ► relationship and how Apple really wanted [TS]

00:15:52 ◼   ► Adobe and Microsoft and others to be on [TS]

00:15:54 ◼   ► board with them to the change to this [TS]

00:15:56 ◼   ► new Rhapsody operating system with the [TS]

00:15:57 ◼   ► new next drive api's and those guys said [TS]

00:16:00 ◼   ► yeah no thanks and that was sort of when [TS]

00:16:03 ◼   ► when Apple's power was was at its lowest [TS]

00:16:05 ◼   ► they really just didn't have any clout [TS]

00:16:07 ◼   ► no one everyone thought they were going [TS]

00:16:09 ◼   ► out of business no one want to have [TS]

00:16:10 ◼   ► anything to do with them [TS]

00:16:12 ◼   ► and so they just didn't have the pull to [TS]

00:16:14 ◼   ► talk to these other big companies and [TS]

00:16:16 ◼   ► say please we'd really like to make a [TS]

00:16:17 ◼   ► new operating system with an all new API [TS]

00:16:18 ◼   ► will you please rewrite your all your [TS]

00:16:20 ◼   ► apps we rewrite office we rewrite [TS]

00:16:21 ◼   ► Photoshop and they said no and so that's [TS]

00:16:24 ◼   ► why I have to do the carbon thing with [TS]

00:16:25 ◼   ► Mac os10 and all that stuff but you know [TS]

00:16:29 ◼   ► all the way up the line you can think of [TS]

00:16:30 ◼   ► all they relied on Microsoft to create [TS]

00:16:33 ◼   ► their web browser side Internet Explorer [TS]

00:16:34 ◼   ► but that kind of stagnated relying added [TS]

00:16:38 ◼   ► Adobe to have a Photoshop they basically [TS]

00:16:40 ◼   ► relied on you know relying on other [TS]

00:16:42 ◼   ► companies to make great applications for [TS]

00:16:43 ◼   ► this this iMac that they made you know [TS]

00:16:45 ◼   ► or you know think about relying on other [TS]

00:16:48 ◼   ► companies to make applications for [TS]

00:16:49 ◼   ► digital music players at a certain point [TS]

00:16:50 ◼   ► Apple said we have to show these people [TS]

00:16:52 ◼   ► what what we want to happen no one else [TS]

00:16:54 ◼   ► is going to make the iLife suite for us [TS]

00:16:56 ◼   ► no one else is going to make the [TS]

00:16:57 ◼   ► applications that are going to sell our [TS]

00:16:59 ◼   ► hardware so we're going to do it [TS]

00:17:00 ◼   ► ourselves and show everybody how it's [TS]

00:17:02 ◼   ► done so they made the they made itunes [TS]

00:17:04 ◼   ► they made the iTunes Music Store [TS]

00:17:06 ◼   ► you know they made iLife and said yeah [TS]

00:17:09 ◼   ► this these great computers we have with [TS]

00:17:10 ◼   ► all these features you should make out [TS]

00:17:11 ◼   ► applications like this is what sells [TS]

00:17:13 ◼   ► them and so they made that entire suite [TS]

00:17:14 ◼   ► of stuff I think even started to [TS]

00:17:16 ◼   ► encroach on Microsoft's territory with [TS]

00:17:18 ◼   ► making you know the iWork suite and [TS]

00:17:20 ◼   ► numbers and stuff like that just at this [TS]

00:17:22 ◼   ► point Apple really believes that if you [TS]

00:17:25 ◼   ► want something done right do it yourself [TS]

00:17:26 ◼   ► yeah and you see you see that everywhere [TS]

00:17:29 ◼   ► so this is what's motivating Apple to do [TS]

00:17:33 ◼   ► all these things why does Apple need to [TS]

00:17:34 ◼   ► make a bookstore because they don't want [TS]

00:17:36 ◼   ► to rely on Amazon to be their bookstore [TS]

00:17:38 ◼   ► because every time they rely on somebody [TS]

00:17:39 ◼   ► else that other party lets them down [TS]

00:17:41 ◼   ► lets them down either by not paying as [TS]

00:17:43 ◼   ► much attention to the to Apple's [TS]

00:17:44 ◼   ► platform as Apple thinks it should or by [TS]

00:17:47 ◼   ► making a cruddy product or just by you [TS]

00:17:49 ◼   ► know letting their products stagnate and [TS]

00:17:51 ◼   ► not and just not giving Apple platform [TS]

00:17:54 ◼   ► all they do that they think it deserves [TS]

00:17:56 ◼   ► so they don't even want to get in that [TS]

00:17:58 ◼   ► situation it's the same thing with flash [TS]

00:17:59 ◼   ► they want they don't want people writing [TS]

00:18:02 ◼   ► flash applications and that becoming [TS]

00:18:04 ◼   ► like the platform that they're that is [TS]

00:18:06 ◼   ► running on all their iPhones and stuff [TS]

00:18:07 ◼   ► because what if Adobe loses interest and [TS]

00:18:09 ◼   ► said no really Adobe's make a strategic [TS]

00:18:11 ◼   ► partnership with Google or with [TS]

00:18:13 ◼   ► Microsoft or something and yeah the the [TS]

00:18:15 ◼   ► flash runtime for iOS is going to kind [TS]

00:18:17 ◼   ► of be left behind and we're not really [TS]

00:18:19 ◼   ► interested in updating that I think [TS]

00:18:20 ◼   ► Apple feels like that already happened [TS]

00:18:21 ◼   ► on the Mac because flash in the Mac for [TS]

00:18:23 ◼   ► years and years was much worse than [TS]

00:18:24 ◼   ► flash on Windows in terms of performance [TS]

00:18:26 ◼   ► this still is yeah and and what could [TS]

00:18:29 ◼   ► Apple do please Dobby we really like it [TS]

00:18:31 ◼   ► if you know we don't we don't like it [TS]

00:18:33 ◼   ► when flash is better in windows makes [TS]

00:18:34 ◼   ► Mac's feel slow it's draining the [TS]

00:18:36 ◼   ► batteries down in our lap can you please [TS]

00:18:38 ◼   ► and did you know Apple doesn't have [TS]

00:18:39 ◼   ► control they can do is beg and Apple [TS]

00:18:41 ◼   ► does not want to be in that position and [TS]

00:18:42 ◼   ► the Apple today is way way way more [TS]

00:18:44 ◼   ► powerful than they used to be but [TS]

00:18:45 ◼   ► they're still coming from that place [TS]

00:18:46 ◼   ► they still have that sort of corporate [TS]

00:18:49 ◼   ► baggage of thinking if we rely on anyone [TS]

00:18:53 ◼   ► else we will be let down so we're going [TS]

00:18:56 ◼   ► to do everything ourselves and so that's [TS]

00:18:57 ◼   ► why even though the Kindle is is on iOS [TS]

00:19:00 ◼   ► and is a bookstore Apple say like no [TS]

00:19:01 ◼   ► we're going to do our own because we [TS]

00:19:03 ◼   ► think we can make a better book reader [TS]

00:19:05 ◼   ► and we don't want to rely on those guys [TS]

00:19:07 ◼   ► and that's I think that's an important [TS]

00:19:10 ◼   ► if people aren't familiar with that [TS]

00:19:11 ◼   ► whole psychological factor of the Apple [TS]

00:19:16 ◼   ► s corporate person it may not make much [TS]

00:19:19 ◼   ► sense as to why Apple does all the [TS]

00:19:20 ◼   ► things that it does but that that goes a [TS]

00:19:23 ◼   ► long way towards explaining why Apple [TS]

00:19:24 ◼   ► starts into these businesses we'll just [TS]

00:19:28 ◼   ► remember back before Apple had its own [TS]

00:19:30 ◼   ► successful web browser for example yeah [TS]

00:19:35 ◼   ► they didn't have control of something [TS]

00:19:38 ◼   ► that was so important to their business [TS]

00:19:41 ◼   ► and the thing about it is that like [TS]

00:19:43 ◼   ► Internet Explorer I five for Mac was a [TS]

00:19:45 ◼   ► great web browser it had better CSS [TS]

00:19:47 ◼   ► support than than any browser on any [TS]

00:19:49 ◼   ► other platform it's a lot of the reason [TS]

00:19:50 ◼   ► why web designers flock to the Mac event [TS]

00:19:52 ◼   ► and so you think oh isn't Apple happy [TS]

00:19:56 ◼   ► they've got like the most awesome web [TS]

00:19:57 ◼   ► browser and it's awesome and the things [TS]

00:19:58 ◼   ► that Apple likes like it makes things [TS]

00:20:00 ◼   ► look nicer CSS makes fonts look nice [TS]

00:20:01 ◼   ► it's great you know Apple should be [TS]

00:20:03 ◼   ► happy no matter how good things are [TS]

00:20:05 ◼   ► Apple always is of the mind that yeah [TS]

00:20:08 ◼   ► things are good now like the Kindle app [TS]

00:20:10 ◼   ► is great now and Amazon is putting all [TS]

00:20:12 ◼   ► this money into its iOS stuff now but [TS]

00:20:14 ◼   ► what happens next year the year after [TS]

00:20:16 ◼   ► that the year after that and true to [TS]

00:20:18 ◼   ► form Internet Explorer for the Mac kind [TS]

00:20:21 ◼   ► of started to stagnate and the Mac OS 10 [TS]

00:20:23 ◼   ► version was this ugly Carbon port and it [TS]

00:20:25 ◼   ► was kind of gross and Firefox was now [TS]

00:20:27 ◼   ► just getting off the ground it was not [TS]

00:20:29 ◼   ► really Apple style and so how can you [TS]

00:20:31 ◼   ► have a modern platform that doesn't have [TS]

00:20:32 ◼   ► a web browser it's up to your standards [TS]

00:20:34 ◼   ► these oh this is just another another [TS]

00:20:35 ◼   ► time that Apple is learning the lesson [TS]

00:20:37 ◼   ► of you know let's not let other people [TS]

00:20:39 ◼   ► do is we have to do it ourselves right [TS]

00:20:40 ◼   ► it's all about controlling your own [TS]

00:20:41 ◼   ► destiny in a lot of ways yeah now now I [TS]

00:20:43 ◼   ► still believe everything that I said [TS]

00:20:45 ◼   ► last time about the Apple strategy tax [TS]

00:20:46 ◼   ► this this these all these assumptions [TS]

00:20:48 ◼   ► are in my mind when I was writing it I [TS]

00:20:49 ◼   ► just should've expressed them better [TS]

00:20:50 ◼   ► because a lot of people would give [TS]

00:20:52 ◼   ► feedback and say this is why this is why [TS]

00:20:57 ◼   ► you're wrong Apple is doing all this [TS]

00:20:59 ◼   ► stuff it's not painting itself into a [TS]

00:21:01 ◼   ► corner it has to do this because look [TS]

00:21:02 ◼   ► what happened last time and I would say [TS]

00:21:06 ◼   ► that there has to be a limit like you [TS]

00:21:09 ◼   ► have to know you the situation they're [TS]

00:21:11 ◼   ► in now is not the situation they were in [TS]

00:21:12 ◼   ► before and you can't you can't do [TS]

00:21:14 ◼   ► everything yourself [TS]

00:21:15 ◼   ► you can't think that everyone is always [TS]

00:21:17 ◼   ► going to let you down the nature of a [TS]

00:21:18 ◼   ► platform is that you're building [TS]

00:21:19 ◼   ► something that other people can build on [TS]

00:21:21 ◼   ► top of you know everybody needs [TS]

00:21:24 ◼   ► third-party developers and you can't [TS]

00:21:26 ◼   ► just say well no one else can do with [TS]

00:21:28 ◼   ► this as well as we can so if there's any [TS]

00:21:30 ◼   ► remotely significant business we're [TS]

00:21:31 ◼   ► going to do it all ourselves and I think [TS]

00:21:35 ◼   ► that that's why the strategy tax stuff [TS]

00:21:38 ◼   ► is still valid that they're overstepping [TS]

00:21:40 ◼   ► that their neuroses about being let down [TS]

00:21:42 ◼   ► by other partners is causing them to [TS]

00:21:46 ◼   ► overreach and to just go a step too far [TS]

00:21:48 ◼   ► on the strategy tax stuff and [TS]

00:21:54 ◼   ► you feel better yeah I think so I think [TS]

00:21:57 ◼   ► I actually have some more on this really [TS]

00:21:59 ◼   ► but full before you do we'd like to [TS]

00:22:00 ◼   ► thank FreshBooks comm for sponsoring [TS]

00:22:02 ◼   ► today's episode you know I started 5x5 [TS]

00:22:05 ◼   ► and and I was thrilled to do that but [TS]

00:22:07 ◼   ► the part of it and this is that I do not [TS]

00:22:10 ◼   ► enjoy spending time on the [TS]

00:22:11 ◼   ► administrative stuff this is just I [TS]

00:22:13 ◼   ► don't especially things like invoicing [TS]

00:22:15 ◼   ► so this is where fresh books comes in [TS]

00:22:17 ◼   ► this is an easy-to-use online invoicing [TS]

00:22:18 ◼   ► service it will save you a lot of time [TS]

00:22:20 ◼   ► it will get you paid faster and it will [TS]

00:22:22 ◼   ► make you look professional because it [TS]

00:22:24 ◼   ► really looks great it's much better than [TS]

00:22:25 ◼   ► you know coming up with your own thing [TS]

00:22:27 ◼   ► in you know pages or word or whatever [TS]

00:22:29 ◼   ► and like you know sending that that [TS]

00:22:31 ◼   ► looks like garbage this is the real deal [TS]

00:22:33 ◼   ► and getting started is completely free [TS]

00:22:35 ◼   ► go to fresh books calm and you sign up [TS]

00:22:37 ◼   ► for the free account and here's [TS]

00:22:39 ◼   ► something very cool they're doing just [TS]

00:22:40 ◼   ► for hypercritical [TS]

00:22:41 ◼   ► listeners they're going to give away a [TS]

00:22:43 ◼   ► birthday cake every day to somebody who [TS]

00:22:45 ◼   ► signs up from the show so all you need [TS]

00:22:48 ◼   ► to do for chance to win the birthday [TS]

00:22:49 ◼   ► cake it does not need to be your [TS]

00:22:50 ◼   ► birthday I've cleared this with them you [TS]

00:22:53 ◼   ► just show up and now you enter in [TS]

00:22:55 ◼   ► hypercritical when they ask the question [TS]

00:22:57 ◼   ► of how you heard about us and and you [TS]

00:22:59 ◼   ► could win one so do that at fresh books [TS]

00:23:01 ◼   ► calm when you sign up that's it you need [TS]

00:23:05 ◼   ► to invoice anybody though jaunty I do [TS]

00:23:07 ◼   ► need to you know what I use for [TS]

00:23:08 ◼   ► invoicing people I should use an actual [TS]

00:23:11 ◼   ► professional service where I actually [TS]

00:23:12 ◼   ► use is the invoice template in pages [TS]

00:23:15 ◼   ► yeah that's what I'm saying that that's [TS]

00:23:17 ◼   ► in there but how do you keep track of [TS]

00:23:19 ◼   ► that how do you know if they on how do [TS]

00:23:20 ◼   ► you the official follow through it's a [TS]

00:23:22 ◼   ► big man I mean obviously it's not as a [TS]

00:23:24 ◼   ► big problem for me because this is not [TS]

00:23:25 ◼   ► like you know what there's not my [TS]

00:23:27 ◼   ► regular gig and I do so few invoices a [TS]

00:23:29 ◼   ► year but if I had to do more than one or [TS]

00:23:31 ◼   ► two of these a month I would shoot [TS]

00:23:32 ◼   ► myself do it that way it's no good [TS]

00:23:34 ◼   ► well now you can you like birthday cake [TS]

00:23:36 ◼   ► you here's what you do you go sign up [TS]

00:23:38 ◼   ► and then you you bring home a cake you [TS]

00:23:40 ◼   ► tell your kids it's their birthday and [TS]

00:23:41 ◼   ► they're like that it's not my birthday [TS]

00:23:43 ◼   ► like it's your birthday when I say it's [TS]

00:23:45 ◼   ► your birthday eat some cake some one of [TS]

00:23:47 ◼   ► those things where you can't win if [TS]

00:23:48 ◼   ► you're an employee of the now you can [TS]

00:23:51 ◼   ► own this just sign up yeah yeah I feel [TS]

00:23:54 ◼   ► like that's kind of gauche that's why do [TS]

00:23:55 ◼   ► I enter in any Ars Technica contest the [TS]

00:23:57 ◼   ► cake is a lie anyway [TS]

00:23:58 ◼   ► exactly all right a little portal joke [TS]

00:24:02 ◼   ► there Apple strategy texts oh god I have [TS]

00:24:06 ◼   ► somebody still have more on this [TS]

00:24:08 ◼   ► yeah I do I try I try to get through [TS]

00:24:10 ◼   ► quickly um so one of the other things [TS]

00:24:13 ◼   ► that people brought up which I hadn't [TS]

00:24:15 ◼   ► thought up which is a very good point as [TS]

00:24:17 ◼   ► to what's the particular motivation in [TS]

00:24:20 ◼   ► the case of the iBookstore which which i [TS]

00:24:22 ◼   ► think is an overreach what would make it [TS]

00:24:24 ◼   ► Apple overreach that way besides the [TS]

00:24:26 ◼   ► whole we have to do it ourselves because [TS]

00:24:27 ◼   ► what if Amazon never forsakes us and [TS]

00:24:30 ◼   ► that's the whole I into a quick sidebar [TS]

00:24:35 ◼   ► so people love to personify Apple in the [TS]

00:24:38 ◼   ► form of Steve Jobs as in life as in like [TS]

00:24:40 ◼   ► you know the corporate person is this [TS]

00:24:41 ◼   ► actual physical person and they're the [TS]

00:24:43 ◼   ► one in the same and whatever whim he has [TS]

00:24:45 ◼   ► if he likes the color blue Apple will [TS]

00:24:47 ◼   ► change all the buildings to blue because [TS]

00:24:48 ◼   ► he is Apple and Apple is him and we know [TS]

00:24:51 ◼   ► where that comes from the some truth to [TS]

00:24:53 ◼   ► it but it's also kind of ridiculous at a [TS]

00:24:54 ◼   ► certain point but that's how people [TS]

00:24:55 ◼   ► think about it I think it's a bad move [TS]

00:24:57 ◼   ► to think about it like that but it's [TS]

00:25:00 ◼   ► shorthand for a lot of people and so the [TS]

00:25:01 ◼   ► shorthand one person gave me your [TS]

00:25:03 ◼   ► feedback is that Steve Jobs just had to [TS]

00:25:06 ◼   ► be pissed about the Amazon mp3 store [TS]

00:25:09 ◼   ► mostly because the record labels used [TS]

00:25:13 ◼   ► the existence of Amazon as a viable [TS]

00:25:15 ◼   ► music competitor to gain leverage over [TS]

00:25:17 ◼   ► Apple because they were afraid that [TS]

00:25:19 ◼   ► they'd given Apple too much power as the [TS]

00:25:20 ◼   ► distributor of digital music having [TS]

00:25:22 ◼   ► whatever was 70% of the digital music [TS]

00:25:24 ◼   ► distribution market share and they may [TS]

00:25:26 ◼   ► sell amazon amaz that's a big company [TS]

00:25:28 ◼   ► they sell lots of stuff they're great at [TS]

00:25:30 ◼   ► selling things they're a big name and [TS]

00:25:31 ◼   ► they want to do a music store we need to [TS]

00:25:33 ◼   ► go and talk to them because we need some [TS]

00:25:35 ◼   ► sort of leverage against Apple and for a [TS]

00:25:37 ◼   ► while I remember the ammos mp3 store had [TS]

00:25:39 ◼   ► better prices then than the Apple store [TS]

00:25:42 ◼   ► do you remember that yeah and that was [TS]

00:25:44 ◼   ► basically the music store is giving [TS]

00:25:46 ◼   ► Apple in the personified form of Steve [TS]

00:25:49 ◼   ► Jobs two fingers yeah yeah you thought [TS]

00:25:51 ◼   ► you had the power well we're gonna you [TS]

00:25:52 ◼   ► know we're gonna take it back or we're [TS]

00:25:54 ◼   ► gonna have a competitor better deal [TS]

00:25:55 ◼   ► because we like to play you two off of [TS]

00:25:56 ◼   ► each other so it's a good business move [TS]

00:25:58 ◼   ► from the record labels point of view but [TS]

00:26:00 ◼   ► Jobs had to be pissed man [TS]

00:26:01 ◼   ► that I bet Amazon was you know I don't [TS]

00:26:05 ◼   ► know like it's silly to be angry about [TS]

00:26:08 ◼   ► this because it's just business and how [TS]

00:26:10 ◼   ► could he be how could you be you know [TS]

00:26:12 ◼   ► he's an adult he's a business man how [TS]

00:26:14 ◼   ► could he be really be angry but every [TS]

00:26:15 ◼   ► cartoonish caricature of Steve Jobs that [TS]

00:26:18 ◼   ► you see on television or in people [TS]

00:26:19 ◼   ► telling stories makes you think that [TS]

00:26:21 ◼   ► he's the type of person [TS]

00:26:21 ◼   ► that would be all pissy about this well [TS]

00:26:23 ◼   ► how dare they start a music store don't [TS]

00:26:25 ◼   ► they know that we you know our music [TS]

00:26:26 ◼   ► store is better boy I hate them no I [TS]

00:26:28 ◼   ► don't think he's really like that but [TS]

00:26:30 ◼   ► this this is the impression that I get [TS]

00:26:33 ◼   ► from a lot of people who tell me about [TS]

00:26:35 ◼   ► this boy boy jobs and now I hold as a [TS]

00:26:38 ◼   ► group that he holds a grudge now Jobs is [TS]

00:26:39 ◼   ► pissed in Amazon so not only did would [TS]

00:26:42 ◼   ► Apple not want to rely on Amazon but you [TS]

00:26:46 ◼   ► know what F Amazon they they took they [TS]

00:26:50 ◼   ► hurt us in the music negotiations by [TS]

00:26:52 ◼   ► daring to have a music store so we're [TS]

00:26:54 ◼   ► gonna do mean things to them men at [TS]

00:26:56 ◼   ► pupal I don't buy this theory because I [TS]

00:26:59 ◼   ► think it's silly and childish and silly [TS]

00:27:01 ◼   ► and childishness jobs may have been in [TS]

00:27:02 ◼   ► his youth that I feel like he has moved [TS]

00:27:05 ◼   ► way past that by now but behind all that [TS]

00:27:09 ◼   ► is the kernel of truth that business [TS]

00:27:11 ◼   ► relationship wise Amazon finds itself at [TS]

00:27:13 ◼   ► odds with Apple in at least this one [TS]

00:27:15 ◼   ► very recent area and it could have moat [TS]

00:27:18 ◼   ► added to the motivation of saying why [TS]

00:27:20 ◼   ► should we have a book store when Amazon [TS]

00:27:22 ◼   ► is so greater and these other things are [TS]

00:27:23 ◼   ► so great why should we enter that arena [TS]

00:27:24 ◼   ► there's a little tiny prick you know in [TS]

00:27:27 ◼   ► the back of your head even though it's [TS]

00:27:28 ◼   ► not boys to say well they did kind of [TS]

00:27:30 ◼   ► enter our business when they did that [TS]

00:27:32 ◼   ► music store thing so I don't feel so bad [TS]

00:27:33 ◼   ► or it's kind of like this straw maybe [TS]

00:27:35 ◼   ► that broke the camel's back there it [TS]

00:27:37 ◼   ► could just even be subconscious could be [TS]

00:27:39 ◼   ► something they just never even bring up [TS]

00:27:40 ◼   ► or someone brings up at the end of the [TS]

00:27:41 ◼   ► meeting and they all laugh about but [TS]

00:27:42 ◼   ► because like it's not of course that's [TS]

00:27:44 ◼   ► not the real reason we're doing it you [TS]

00:27:45 ◼   ► know we had the real meeting about the [TS]

00:27:47 ◼   ► reasons we're going to do it but you [TS]

00:27:48 ◼   ► know I thought it was a good point Aaron [TS]

00:27:50 ◼   ► Pressman brought that up to me another [TS]

00:27:53 ◼   ► point this is a Rory Berger synthesis [TS]

00:27:56 ◼   ► was the whole premise that winning is [TS]

00:28:01 ◼   ► only defined by maximum market share and [TS]

00:28:04 ◼   ► that was that was definitely a premise [TS]

00:28:05 ◼   ► of what I was talking about the strategy [TS]

00:28:08 ◼   ► tacks in that well how can the the [TS]

00:28:10 ◼   ► iBookstore guy do his job because isn't [TS]

00:28:11 ◼   ► his job to be the most successful store [TS]

00:28:14 ◼   ► and success is to find as having the [TS]

00:28:15 ◼   ► biggest market share hmm [TS]

00:28:16 ◼   ► and he said well you know Apple Apple [TS]

00:28:19 ◼   ► has low market share and lots of stuff [TS]

00:28:20 ◼   ► they just want to have the most profit I [TS]

00:28:22 ◼   ► I'm not a fan of this theory I think [TS]

00:28:25 ◼   ► that market share isn't everything and [TS]

00:28:27 ◼   ► then you can't you know you can't buy a [TS]

00:28:28 ◼   ► house with market share you want profit [TS]

00:28:30 ◼   ► you want money but I think Apple wants [TS]

00:28:31 ◼   ► both I think they want the big fat [TS]

00:28:33 ◼   ► margins they want the most profit and [TS]

00:28:35 ◼   ► they all [TS]

00:28:35 ◼   ► I want to have the most market share [TS]

00:28:37 ◼   ► because if you don't have those volumes [TS]

00:28:38 ◼   ► no matter how much profit you're making [TS]

00:28:41 ◼   ► although you know that the little corner [TS]

00:28:43 ◼   ► of the market you have without the [TS]

00:28:45 ◼   ► volumes you lose lots of things you got [TS]

00:28:46 ◼   ► to have the volume to get to get the [TS]

00:28:48 ◼   ► good deals to have the power negotiation [TS]

00:28:50 ◼   ► is to get the good parts prices is on [TS]

00:28:52 ◼   ► hardware and stuff but even on software [TS]

00:28:54 ◼   ► on stores to have the leverage against [TS]

00:28:56 ◼   ► the the publishers you need to have the [TS]

00:28:58 ◼   ► volume so I can't imagine a scenario in [TS]

00:29:01 ◼   ► which a big part of that I bookstore [TS]

00:29:05 ◼   ► guys job is to just to get market share [TS]

00:29:07 ◼   ► because you just need to have volume you [TS]

00:29:09 ◼   ► doesn't mean you need to have ninety [TS]

00:29:10 ◼   ► percent and just like crush everybody [TS]

00:29:12 ◼   ► else or a hundred percent but if that [TS]

00:29:14 ◼   ► guy said well we're making tons of [TS]

00:29:16 ◼   ► profit you know but we only have ten [TS]

00:29:18 ◼   ► percent market share but the boy we have [TS]

00:29:19 ◼   ► the most lucrative ten percent I think [TS]

00:29:21 ◼   ► his bosses would say that's good and all [TS]

00:29:23 ◼   ► but we really have no negotiating power [TS]

00:29:26 ◼   ► against the the publishers if we're only [TS]

00:29:28 ◼   ► ten percent of the market so you need to [TS]

00:29:29 ◼   ► like step up your game so that's my take [TS]

00:29:32 ◼   ► on that one more someone brought up yeah [TS]

00:29:36 ◼   ► this is the last one I think I'll skip [TS]

00:29:38 ◼   ► over what we have for the rest of the [TS]

00:29:39 ◼   ► follow up because I have other follow-up [TS]

00:29:40 ◼   ► we can do it too one more Alex Kay [TS]

00:29:44 ◼   ► brought this up a past example of a [TS]

00:29:47 ◼   ► possible strategy tax conflict of [TS]

00:29:49 ◼   ► interest that that hurt consumers and [TS]

00:29:51 ◼   ► that would be the lack of blu-ray [TS]

00:29:53 ◼   ► support on Macs [TS]

00:29:55 ◼   ► basically saying that the theory there [TS]

00:29:57 ◼   ► is that Apple didn't want to put blu-ray [TS]

00:29:58 ◼   ► drives in its max because it didn't want [TS]

00:30:00 ◼   ► to hurt its digital you know [TS]

00:30:02 ◼   ► distribution of movies and stuff yeah [TS]

00:30:06 ◼   ► what do you think about that I don't [TS]

00:30:08 ◼   ► know if I buy it entirely because it [TS]

00:30:10 ◼   ► it's a little bit mixing two things [TS]

00:30:12 ◼   ► there because you could say well they [TS]

00:30:13 ◼   ► did that big zit in one they wanted [TS]

00:30:15 ◼   ► people to buy stuff from the iTunes [TS]

00:30:16 ◼   ► store buy your video from us don't buy [TS]

00:30:18 ◼   ► blu-ray discs because we don't sell [TS]

00:30:20 ◼   ► blu-ray discs but on the other hand it's [TS]

00:30:22 ◼   ► also kind of part of just apples vision [TS]

00:30:24 ◼   ► of the future the reason we all like [TS]

00:30:25 ◼   ► apples that they look ahead and see how [TS]

00:30:27 ◼   ► things should be in the future and they [TS]

00:30:29 ◼   ► just make that happen as soon you know [TS]

00:30:31 ◼   ► sooner rather than later [TS]

00:30:32 ◼   ► and by not putting blu-ray in there they [TS]

00:30:33 ◼   ► were signaling the digital distribution [TS]

00:30:35 ◼   ► is the future and whether you buy from [TS]

00:30:36 ◼   ► us or not we're not doing this out of [TS]

00:30:38 ◼   ► selfish you know reasons it's mostly [TS]

00:30:40 ◼   ► just because we think in the future disk [TS]

00:30:42 ◼   ► putting bits on discs is silly and dumb [TS]

00:30:44 ◼   ► and it we should make we should hasten [TS]

00:30:47 ◼   ► its demise as much as possible and I'm [TS]

00:30:49 ◼   ► fine to say that I don't think first of [TS]

00:30:51 ◼   ► all I don't think this move actually [TS]

00:30:52 ◼   ► helped Apple sell more videos on the [TS]

00:30:55 ◼   ► iTunes Store because if people wanted [TS]

00:30:56 ◼   ► discs they were going to get discs even [TS]

00:30:58 ◼   ► if their max wouldn't play them I think [TS]

00:30:59 ◼   ► that's such a small market of people [TS]

00:31:00 ◼   ► playing movies on their on their max it [TS]

00:31:03 ◼   ► hurt apple a little bit in the [TS]

00:31:04 ◼   ► professional media production market [TS]

00:31:06 ◼   ► where they wanted blu-ray because they'd [TS]

00:31:07 ◼   ► have to produce them as part of their [TS]

00:31:09 ◼   ► work and that max couldn't understand [TS]

00:31:10 ◼   ► them so they had to buy external drives [TS]

00:31:12 ◼   ► and stuff but I'm inclined to say that [TS]

00:31:15 ◼   ► it is not an example of strategy shacks [TS]

00:31:17 ◼   ► and is more of an example of like Apple [TS]

00:31:19 ◼   ► ditching the USB ports hmm it's pretty [TS]

00:31:22 ◼   ► much like that where they said look the [TS]

00:31:23 ◼   ► future is going to be USB let's forget [TS]

00:31:25 ◼   ► about all these other interfaces let's [TS]

00:31:26 ◼   ► drop them from machine to force everyone [TS]

00:31:28 ◼   ► to move along and that's what they were [TS]

00:31:29 ◼   ► doing with the lack of blu-ray pay no [TS]

00:31:31 ◼   ► attention to the blu-ray yeah and also [TS]

00:31:34 ◼   ► on our already to the next step [TS]

00:31:36 ◼   ► just ignore we want to want to move the [TS]

00:31:37 ◼   ► ball down the field there's this I'll go [TS]

00:31:39 ◼   ► along with that yeah ah that's the best [TS]

00:31:43 ◼   ► reason I've heard so far we have three [TS]

00:31:46 ◼   ► more items to follow up and I'll just [TS]

00:31:47 ◼   ► tell you that the names then we'll skip [TS]

00:31:48 ◼   ► them okay hey you love the teases the [TS]

00:31:51 ◼   ► iPhone 5 and antenna design will say [TS]

00:31:54 ◼   ► that for next week oh that's a good one [TS]

00:31:56 ◼   ► the MacBook Pro which I'll just do is [TS]

00:31:59 ◼   ► when I was takes two seconds and I quote [TS]

00:32:00 ◼   ► pros apparently can be can have 16 [TS]

00:32:03 ◼   ► gigabytes of RAM in there if you put in [TS]

00:32:05 ◼   ► SuperDuper expensive 8 gigabyte DIMMs [TS]

00:32:07 ◼   ► right and what will - a gigabyte DIMMs [TS]

00:32:10 ◼   ► run you apparently about 1600 bucks so [TS]

00:32:13 ◼   ► the limitation on new sell CPU is [TS]

00:32:15 ◼   ► apparently that just has two memory [TS]

00:32:16 ◼   ► channels rings Apple could not add more [TS]

00:32:18 ◼   ► DIMM slots even if there was room this [TS]

00:32:20 ◼   ► is my understanding but and you can get [TS]

00:32:23 ◼   ► 16 gigs but you pay through the nose for [TS]

00:32:24 ◼   ► it so I'm sure someone that's out there [TS]

00:32:26 ◼   ► needs those 16 gigs and it's good to [TS]

00:32:28 ◼   ► know that it's possible if you're [TS]

00:32:29 ◼   ► willing to pay through the nose ah and I [TS]

00:32:32 ◼   ► got one more but it's too minor so we'll [TS]

00:32:33 ◼   ► skip it entirely [TS]

00:32:34 ◼   ► good good riddance today I say do we [TS]

00:32:38 ◼   ► have any time for the actual show today [TS]

00:32:40 ◼   ► I think we do why I only got less than [TS]

00:32:42 ◼   ► 30 minutes on this tonight yeah 35 yeah [TS]

00:32:45 ◼   ► all right [TS]

00:32:47 ◼   ► no I life is an island and the subtitle [TS]

00:32:51 ◼   ► what was the subtype I lost the subtitle [TS]

00:32:53 ◼   ► I'll find it in a second you can edit [TS]

00:32:57 ◼   ► out this pause no I like it it's very [TS]

00:32:59 ◼   ► you know it's real shows [TS]

00:33:02 ◼   ► shows that you're not the you know and [TS]

00:33:05 ◼   ► all my people think you are I had all my [TS]

00:33:07 ◼   ► webpages up but then I closed them and [TS]

00:33:08 ◼   ► discussed when you relate I can reopen [TS]

00:33:11 ◼   ► your ID all right [TS]

00:33:12 ◼   ► no I life is an island apples ongoing [TS]

00:33:15 ◼   ► failure to recognize how its best [TS]

00:33:17 ◼   ► customers actually use its products [TS]

00:33:18 ◼   ► mm-hmm just reading that if you were one [TS]

00:33:22 ◼   ► of the people who shares my complaints [TS]

00:33:25 ◼   ► you may already know like everything [TS]

00:33:26 ◼   ► that I'm about to say but if you don't [TS]

00:33:28 ◼   ► share my complaints that sounds you [TS]

00:33:30 ◼   ► don't know what I'm going to talk about [TS]

00:33:30 ◼   ► this doesn't sound like it makes sense [TS]

00:33:35 ◼   ► so I think this is the way into this [TS]

00:33:37 ◼   ► topic the way in is to think about how [TS]

00:33:40 ◼   ► Apple Pictures people using its products [TS]

00:33:42 ◼   ► and you can go pick any error in Apple's [TS]

00:33:45 ◼   ► history after Jobs is returned to say [TS]

00:33:46 ◼   ► like what what do they expect people to [TS]

00:33:48 ◼   ► do so sort of at the dawning of the new [TS]

00:33:52 ◼   ► fancier Mac's or the IMAX and basically [TS]

00:33:54 ◼   ► and the iLife suite in particular is [TS]

00:33:56 ◼   ► this my impression of how they pictured [TS]

00:33:58 ◼   ► it and how they would show it in the ads [TS]

00:33:59 ◼   ► is you your family or whoever go into an [TS]

00:34:02 ◼   ► Apple store you buy a Mac you get the [TS]

00:34:04 ◼   ► iLife suite bring it home and you take [TS]

00:34:06 ◼   ► pictures of your kids you take movies [TS]

00:34:08 ◼   ► your kids you make music whatever every [TS]

00:34:12 ◼   ► time you use some device your iPod or [TS]

00:34:14 ◼   ► your iPhone or your digital camera or [TS]

00:34:17 ◼   ► your camcorder wherever you hook it up [TS]

00:34:18 ◼   ► to your Mac it imports the stuff into [TS]

00:34:20 ◼   ► their great applications it organizes [TS]

00:34:22 ◼   ► your stuff lets you share them with [TS]

00:34:23 ◼   ► Grandma lets you video chat with people [TS]

00:34:25 ◼   ► you know you bring all your stuff [TS]

00:34:27 ◼   ► together and that's how you integrate [TS]

00:34:29 ◼   ► Apple's products into your life and they [TS]

00:34:31 ◼   ► make your life better because now you've [TS]

00:34:32 ◼   ► got this great place to manage all your [TS]

00:34:34 ◼   ► memories and all your media and to [TS]

00:34:36 ◼   ► create things and to do interesting [TS]

00:34:37 ◼   ► things with iMovie and to share it with [TS]

00:34:39 ◼   ► everybody over the internet using all [TS]

00:34:41 ◼   ► Apple software all Apple hardware that [TS]

00:34:44 ◼   ► seems to be what they want and expect to [TS]

00:34:47 ◼   ► happen and way back when that was that [TS]

00:34:49 ◼   ► seem valid especially like in like [TS]

00:34:51 ◼   ► 1998-99 when the iMac first came out [TS]

00:34:53 ◼   ► it's like yeah I'm going to buy this [TS]

00:34:54 ◼   ► computer it'll be a family computer this [TS]

00:34:55 ◼   ► is what we'll do with it but what [TS]

00:34:57 ◼   ► actually happens and especially among [TS]

00:34:59 ◼   ► the crazy Apple nerds is that they [TS]

00:35:01 ◼   ► brought home that Mac even if they [TS]

00:35:03 ◼   ► weren't crazy Apple learns they become [TS]

00:35:04 ◼   ► crazy app learns they bring home the Mac [TS]

00:35:06 ◼   ► like oh this is great you know I'm doing [TS]

00:35:07 ◼   ► things I've never done before making [TS]

00:35:08 ◼   ► movies I'm cutting things together and [TS]

00:35:10 ◼   ► use digital media this is on master of [TS]

00:35:12 ◼   ► the universe I love computers and what [TS]

00:35:15 ◼   ► is that you know then the mom wants a [TS]

00:35:17 ◼   ► Mac or then the dad wants one or then [TS]

00:35:18 ◼   ► the kid wants one or something I said [TS]

00:35:20 ◼   ► alright well yeah but I love next I have [TS]

00:35:22 ◼   ► these laptops let's get one of those [TS]

00:35:23 ◼   ► looks kind of like a toilet seat but [TS]

00:35:24 ◼   ► whatever we'll get it for you you know [TS]

00:35:25 ◼   ► and then you can have this in your room [TS]

00:35:27 ◼   ► and I can have that there and then you [TS]

00:35:29 ◼   ► know I want to use a separate computer [TS]

00:35:30 ◼   ► for Bill ping so you know so these these [TS]

00:35:32 ◼   ► are apples best customers [TS]

00:35:33 ◼   ► people who just love the products and [TS]

00:35:35 ◼   ► they get one and they realize how [TS]

00:35:37 ◼   ► wonderful it is and they want more and [TS]

00:35:38 ◼   ► so you know every member of the family [TS]

00:35:40 ◼   ► has one now that may sound crazy even [TS]

00:35:42 ◼   ► you know in the late 90s or certainly in [TS]

00:35:45 ◼   ► the 80s that that every member of your [TS]

00:35:46 ◼   ► family would have a computer that [TS]

00:35:47 ◼   ► there'd be a husband computer wife [TS]

00:35:49 ◼   ► computer each kid has a computer that's [TS]

00:35:51 ◼   ► just Fantasyland you know when we were [TS]

00:35:53 ◼   ► but and a little bit of apples mindset [TS]

00:35:56 ◼   ► you know in all their ads was like no [TS]

00:35:58 ◼   ► there'll be one computer in your house [TS]

00:35:59 ◼   ► and all gather round and we'll do stuff [TS]

00:36:00 ◼   ► on and you'll take turns and stuff once [TS]

00:36:02 ◼   ► everybody has a computer though apples [TS]

00:36:05 ◼   ► model starts to break down really badly [TS]

00:36:07 ◼   ► and the best example I think the most [TS]

00:36:09 ◼   ► common one is that if you're a family [TS]

00:36:11 ◼   ► and you have to max maybe you just [TS]

00:36:14 ◼   ► bought a new one and there's like the [TS]

00:36:15 ◼   ► old one is still floating around but you [TS]

00:36:16 ◼   ► will eventually end up with two backs [TS]

00:36:18 ◼   ► you don't even have to be Apple's best [TS]

00:36:19 ◼   ► customer you just you're just an apple [TS]

00:36:20 ◼   ► customer eventually you will have to max [TS]

00:36:23 ◼   ► but you still just have one family and [TS]

00:36:26 ◼   ► when you go and take pictures on [TS]

00:36:27 ◼   ► vacation or something you have to [TS]

00:36:29 ◼   ► connect your camera back to a computer [TS]

00:36:31 ◼   ► to put those pictures on and you're not [TS]

00:36:33 ◼   ► going to connect this to computers and [TS]

00:36:34 ◼   ► put the pictures in both places you just [TS]

00:36:37 ◼   ► want to do it once but then then you've [TS]

00:36:39 ◼   ► got what you basically done is [TS]

00:36:40 ◼   ► designated one computer in your house as [TS]

00:36:41 ◼   ► the iPhoto computer or the aperture [TS]

00:36:44 ◼   ► computer or whatever you know you're [TS]

00:36:45 ◼   ► probably not using aperture but that's [TS]

00:36:47 ◼   ► the picture computer so what happens [TS]

00:36:49 ◼   ► when you when someone comes home from [TS]

00:36:51 ◼   ► taking the kids out on a trip and you [TS]

00:36:52 ◼   ► want to take the pictures off the camera [TS]

00:36:54 ◼   ► and organize them but someone else is [TS]

00:36:55 ◼   ► using the quote-unquote picture computer [TS]

00:36:57 ◼   ► you can't use I'm doing something on [TS]

00:37:00 ◼   ► paying bills or I'm writing a paper or [TS]

00:37:02 ◼   ► whatever you'll just have to wait it's [TS]

00:37:04 ◼   ► like well you've got to max there but [TS]

00:37:07 ◼   ► someone is hogging the iPhoto computer [TS]

00:37:08 ◼   ► and and ditto for every other thing I'm [TS]

00:37:10 ◼   ► syncing iPods is another example you [TS]

00:37:13 ◼   ► know you can only this was from way way [TS]

00:37:14 ◼   ► back you know they said well to combat [TS]

00:37:16 ◼   ► piracy you can only connect your iPod to [TS]

00:37:19 ◼   ► one computer and that's like it's [TS]

00:37:20 ◼   ► computer I'm we did that so that you [TS]

00:37:22 ◼   ► won't go over your friends house with [TS]

00:37:23 ◼   ► your five monstrous five gig iPod I'll [TS]

00:37:26 ◼   ► get into there too right [TS]

00:37:28 ◼   ► and give them all your music illegally [TS]

00:37:29 ◼   ► yeah you don't want to that don't steal [TS]

00:37:31 ◼   ► music guys so they said that what we're [TS]

00:37:33 ◼   ► going to do your iPod is home up to one [TS]

00:37:34 ◼   ► computer and what that means basically [TS]

00:37:37 ◼   ► is that if there's some new song it [TS]

00:37:38 ◼   ► comes out you want to quickly go onto [TS]

00:37:40 ◼   ► iTunes and buy it because you're a great [TS]

00:37:41 ◼   ► Apple customer and you're just the [TS]

00:37:42 ◼   ► single comes out you want to buy it for [TS]

00:37:43 ◼   ► $0.99 and someone is using the computer [TS]

00:37:46 ◼   ► the iTunes computer the computer that [TS]

00:37:48 ◼   ► your iPod is synced with you have to [TS]

00:37:49 ◼   ► wait doesn't matter that you have four [TS]

00:37:51 ◼   ► Macs in your house it you've now tied [TS]

00:37:54 ◼   ► specific functions to specific Macs and [TS]

00:37:56 ◼   ► this is what I mean by no iLife is an [TS]

00:37:58 ◼   ► island realistically families exist and [TS]

00:38:01 ◼   ► families have many pretty people who [TS]

00:38:03 ◼   ► produce content and many people who want [TS]

00:38:05 ◼   ► to manage it even if it's just husband [TS]

00:38:06 ◼   ► and wife and they wanted you know one [TS]

00:38:08 ◼   ► the husband wants to organize vacation [TS]

00:38:10 ◼   ► photos but the wife wants to you know [TS]

00:38:11 ◼   ► browse the web or do something else you [TS]

00:38:13 ◼   ► have the shuffle machine so that okay [TS]

00:38:15 ◼   ► well if you want to do photo [TS]

00:38:16 ◼   ► organization you have to do it over here [TS]

00:38:17 ◼   ► right and when when this happened I'm [TS]

00:38:20 ◼   ► like okay well it's 1998 it's 2000 2001 [TS]

00:38:23 ◼   ► Apple you know still getting used to the [TS]

00:38:25 ◼   ► idea that they're going to be selling [TS]

00:38:26 ◼   ► lots of Macs into homes or that this [TS]

00:38:28 ◼   ► this phenomenon is gonna happen but [TS]

00:38:29 ◼   ► surely they'll eventually realize how [TS]

00:38:31 ◼   ► real people use their products surely [TS]

00:38:33 ◼   ► they'll eventually have some sort of [TS]

00:38:34 ◼   ► solution for dealing with this and the [TS]

00:38:37 ◼   ► best they came up with and how many [TS]

00:38:38 ◼   ► years it's been almost 10 years it has [TS]

00:38:40 ◼   ► been to make content viewable from other [TS]

00:38:43 ◼   ► Mac so you know my wife can see the [TS]

00:38:46 ◼   ► pictures from the iPhoto computer on her [TS]

00:38:48 ◼   ► Mac but she can't edit them she can't [TS]

00:38:50 ◼   ► organize them and yeah she can drag them [TS]

00:38:52 ◼   ► over to copy them but that takes forever [TS]

00:38:54 ◼   ► and now you got your pictures in two [TS]

00:38:56 ◼   ► places and you're trying to you know [TS]

00:38:57 ◼   ► there's no good family-friendly solution [TS]

00:39:00 ◼   ► to doing this and it's one of those [TS]

00:39:03 ◼   ► ridiculous issues where Apple is not [TS]

00:39:07 ◼   ► serving the customers that just want to [TS]

00:39:09 ◼   ► give it money hand or if it's like we [TS]

00:39:10 ◼   ► want to buy Macs we want to buy I pause [TS]

00:39:12 ◼   ► we want to buy everything we want to we [TS]

00:39:13 ◼   ► want to have a whole house full of your [TS]

00:39:15 ◼   ► stuff we just want it to work together [TS]

00:39:17 ◼   ► and you know it still hasn't come and I [TS]

00:39:20 ◼   ► don't see it anywhere on horizon but [TS]

00:39:22 ◼   ► every time I do anything with iLife or [TS]

00:39:24 ◼   ► anything having to do with media my [TS]

00:39:25 ◼   ► computer it burns me that this mindset [TS]

00:39:27 ◼   ► of one computer one device still [TS]

00:39:29 ◼   ► permeates their entire product line the [TS]

00:39:32 ◼   ► iPods in particular burn because it's [TS]

00:39:33 ◼   ► not even DRM on the music anymore and [TS]

00:39:35 ◼   ► yet if you plug your iPod into another [TS]

00:39:36 ◼   ► computer you can't buy something in that [TS]

00:39:38 ◼   ► computer and stick it on your iPod [TS]

00:39:39 ◼   ► because that would be crazy [TS]

00:39:41 ◼   ► yeah it really it I would much rather [TS]

00:39:44 ◼   ► have it be an account level thing for [TS]

00:39:48 ◼   ► the sinking when it comes to the sinking [TS]

00:39:51 ◼   ► anywhere une Mac you can go on when you [TS]

00:39:53 ◼   ► sign into your account at a little work [TS]

00:39:55 ◼   ► with that because right now it's like [TS]

00:39:57 ◼   ► it's it's like this like we've got you [TS]

00:39:59 ◼   ► know I've talked about and we have an [TS]

00:40:01 ◼   ► iPad that's sort of like the family iPad [TS]

00:40:03 ◼   ► that my wife my little kid will use and [TS]

00:40:05 ◼   ► really I'm the one that gets all the [TS]

00:40:07 ◼   ► apps and sets everything up [TS]

00:40:09 ◼   ► so my wife or my little boy they'll have [TS]

00:40:12 ◼   ► to Excel well we want this app you know [TS]

00:40:14 ◼   ► can you get this one and she even though [TS]

00:40:16 ◼   ► she is you know a college graduate she [TS]

00:40:19 ◼   ► can not buy an app because it sucked up [TS]

00:40:21 ◼   ► to my machine you know what I'm saying [TS]

00:40:22 ◼   ► it it's it's me I'm sorry [TS]

00:40:24 ◼   ► step up still the apps are at least a [TS]

00:40:26 ◼   ► step up because at least if you buy an [TS]

00:40:27 ◼   ► app once now makes you resign yourself [TS]

00:40:30 ◼   ► to the ridiculous thing of using a [TS]

00:40:31 ◼   ► single Apple ID for all your devices [TS]

00:40:32 ◼   ► used ads Apple ID in every single [TS]

00:40:34 ◼   ► because my Apple ID is the one we use on [TS]

00:40:36 ◼   ► all our devices then at least when I buy [TS]

00:40:38 ◼   ► an app [TS]

00:40:38 ◼   ► my wife put it on her iPod and it is [TS]

00:40:41 ◼   ► kind of perverse that her iPod is logged [TS]

00:40:42 ◼   ► into my Apple ID right that's a leap but [TS]

00:40:45 ◼   ► that's that's still better than at least [TS]

00:40:47 ◼   ► they're letting it be shared around but [TS]

00:40:49 ◼   ► what would be the equivalent of the [TS]

00:40:50 ◼   ► iLife Island scenario would be is that [TS]

00:40:52 ◼   ► if I bought the app and that she'd have [TS]

00:40:54 ◼   ► to buy it again a different account to [TS]

00:40:55 ◼   ► get it on her iPod and she could never [TS]

00:40:56 ◼   ► you know but what's annoying though is [TS]

00:40:58 ◼   ► that is that most families this is this [TS]

00:41:01 ◼   ► is such a common problem this is this is [TS]

00:41:03 ◼   ► the frustrating way that it is for [TS]

00:41:05 ◼   ► everybody this isn't this isn't an edge [TS]

00:41:07 ◼   ► case usually you describe edge cases [TS]

00:41:09 ◼   ► usually you know it started out as an [TS]

00:41:11 ◼   ► edge case because who had all these [TS]

00:41:12 ◼   ► Mac's but like neva tably if you aren't [TS]

00:41:14 ◼   ► an apple customer vanished any stripe [TS]

00:41:16 ◼   ► you will buy a new Mac and your old one [TS]

00:41:18 ◼   ► you probably won't throw in the garbage [TS]

00:41:19 ◼   ► it'll probably still be in the house in [TS]

00:41:21 ◼   ► I like the fact they had the migration [TS]

00:41:24 ◼   ► assistant that was a big problem area [TS]

00:41:26 ◼   ► that they did address and I what I felt [TS]

00:41:27 ◼   ► like was a reasonably timely manner in [TS]

00:41:28 ◼   ► the migration system just keeps getting [TS]

00:41:30 ◼   ► better and better to the point where I [TS]

00:41:31 ◼   ► actually started using it which is was a [TS]

00:41:33 ◼   ► big step for me because I was always a [TS]

00:41:35 ◼   ► manually bring over your stuff I would [TS]

00:41:37 ◼   ► like may and we put the prep files in [TS]

00:41:39 ◼   ► place many wait I would tweak thing at [TS]

00:41:41 ◼   ► individual file levels I knew where [TS]

00:41:42 ◼   ► everything went and I finally decided to [TS]

00:41:45 ◼   ► give the the migration assistant a try I [TS]

00:41:48 ◼   ► think it was Snow Leopard was the first [TS]

00:41:49 ◼   ► time I did or maybe was leopard and damn [TS]

00:41:52 ◼   ► that thing doesn't just work right so [TS]

00:41:54 ◼   ► that doesn't recognize [TS]

00:41:55 ◼   ► scenario that your customers have they [TS]

00:41:56 ◼   ► buy new Mac they don't they don't have [TS]

00:41:59 ◼   ► the knowledge to to do what I used to do [TS]

00:42:01 ◼   ► with manually drag files over you know I [TS]

00:42:03 ◼   ► remember doing that back from the system [TS]

00:42:04 ◼   ► six days just manually putting files [TS]

00:42:05 ◼   ► over to create my new hard drive [TS]

00:42:08 ◼   ► nobody does that you know regular people [TS]

00:42:10 ◼   ► won't do that so they made this [TS]

00:42:11 ◼   ► migration assistant they made it really [TS]

00:42:12 ◼   ► easy use and it works so they recognized [TS]

00:42:15 ◼   ► that need but well they didn't recognize [TS]

00:42:16 ◼   ► is that you can't just you know tying [TS]

00:42:19 ◼   ► iPhoto to a single computer is a [TS]

00:42:21 ◼   ► non-starter even if you bring the whole [TS]

00:42:23 ◼   ► library over and hey I got this new Mac [TS]

00:42:24 ◼   ► and look there's my old photos that's [TS]

00:42:25 ◼   ► great but now all your old photos was [TS]

00:42:27 ◼   ► still on your old Mac and I got the [TS]

00:42:28 ◼   ► photos in two places and I you've got [TS]

00:42:29 ◼   ► the split-brain scenario where humans [TS]

00:42:32 ◼   ► aren't good at keeping track of all that [TS]

00:42:34 ◼   ► vacations in this computer that's what [TS]

00:42:35 ◼   ► happens to people they end up with stuff [TS]

00:42:37 ◼   ► on both computers so that's all here but [TS]

00:42:38 ◼   ► that's over there but when I come home [TS]

00:42:40 ◼   ► for the park I put the pictures of [TS]

00:42:41 ◼   ► little Joey on this computer but you can [TS]

00:42:44 ◼   ► copy them over the air then you lose my [TS]

00:42:45 ◼   ► ratings but I cropped & rotated them [TS]

00:42:47 ◼   ► over here too so make sure you get the [TS]

00:42:48 ◼   ► copies but oh just a gigantic mess and [TS]

00:42:51 ◼   ► syncing is really hard and Apple sucks [TS]

00:42:54 ◼   ► at it that's all the show but I don't [TS]

00:42:56 ◼   ► even think they have to sync I think [TS]

00:42:57 ◼   ► they just need to I would be happy as a [TS]

00:42:59 ◼   ► first step to just instead of making one [TS]

00:43:01 ◼   ► computer the iLife computer or the [TS]

00:43:03 ◼   ► iPhoto computer make it the iLife server [TS]

00:43:06 ◼   ► and then at least you know have [TS]

00:43:08 ◼   ► everything just on the one computer in [TS]

00:43:09 ◼   ► the requirements now all that computers [TS]

00:43:10 ◼   ► needs to be on someone else can be [TS]

00:43:12 ◼   ► logged into it doing something else on [TS]

00:43:13 ◼   ► it but just that computer needs to be on [TS]

00:43:14 ◼   ► and then the other the other computers [TS]

00:43:16 ◼   ► can can possibly painfully over the [TS]

00:43:19 ◼   ► network at least be able to slowly [TS]

00:43:22 ◼   ► manipulate things organize photos add [TS]

00:43:24 ◼   ► ratings put keywords in you know [TS]

00:43:26 ◼   ► whatever you're going to do do two [TS]

00:43:28 ◼   ► places in our or the faces thing or what [TS]

00:43:31 ◼   ► you know there's so much you can do so [TS]

00:43:32 ◼   ► much metadata that you can provide that [TS]

00:43:35 ◼   ► you want to be able to write when you're [TS]

00:43:36 ◼   ► in that sort of I'm organizing my photos [TS]

00:43:38 ◼   ► make a little album of it you know push [TS]

00:43:39 ◼   ► the album up to the web I web is the [TS]

00:43:41 ◼   ► same way iWeb is kind of a train wreck [TS]

00:43:43 ◼   ► but it's the same type of deal we use [TS]

00:43:45 ◼   ► iWeb for our family website just because [TS]

00:43:47 ◼   ► we pay for dot Mac and we want something [TS]

00:43:48 ◼   ► that's password protected for privacy [TS]

00:43:50 ◼   ► and Iowa fits the bill but horrible [TS]

00:43:53 ◼   ► horrible program but we have one [TS]

00:43:54 ◼   ► computer that you can do iWeb from [TS]

00:43:56 ◼   ► that's the iWeb computer and if you just [TS]

00:43:57 ◼   ► want to put in a new little blog post [TS]

00:43:59 ◼   ► you can't do it from any computer except [TS]

00:44:01 ◼   ► for that computer and that particular [TS]

00:44:02 ◼   ► count on that particular computer so [TS]

00:44:04 ◼   ► it's a double whammy [TS]

00:44:05 ◼   ► all these island type things are places [TS]

00:44:08 ◼   ► where apple just doesn't get something [TS]

00:44:13 ◼   ► that seems to be in Google's DNA the [TS]

00:44:14 ◼   ► whole you know network computer sinking [TS]

00:44:17 ◼   ► damn arid I'm that's also another show [TS]

00:44:20 ◼   ► topic but this this is a minor [TS]

00:44:22 ◼   ► manifestation of them not getting that [TS]

00:44:24 ◼   ► and you know I didn't complain about it [TS]

00:44:27 ◼   ► for years because I figured first the [TS]

00:44:29 ◼   ► first thing you have to do is make good [TS]

00:44:30 ◼   ► app that people want to use and then you [TS]

00:44:32 ◼   ► know refine it and you know go through [TS]

00:44:34 ◼   ► one two or three versions but I feel [TS]

00:44:35 ◼   ► like I will do that like they made the [TS]

00:44:37 ◼   ► iLife suite and they made it better and [TS]

00:44:38 ◼   ► now it's pretty darn polished at some [TS]

00:44:40 ◼   ► point you have to address this and I [TS]

00:44:41 ◼   ► gave them many years before you know I [TS]

00:44:43 ◼   ► cut them a lot of slack to say they've [TS]

00:44:45 ◼   ► got more important things to do this is [TS]

00:44:47 ◼   ► and you said this isn't an edge case but [TS]

00:44:49 ◼   ► I thought you know this is kind of an [TS]

00:44:50 ◼   ► edge case especially back in the [TS]

00:44:51 ◼   ► beginning that you can't you know the [TS]

00:44:54 ◼   ► Nerds can't go demanding their pet [TS]

00:44:56 ◼   ► obscure feature in version one or even [TS]

00:44:58 ◼   ► version 2 or version three but we're on [TS]

00:45:00 ◼   ► you know the fourth and fifth revisions [TS]

00:45:02 ◼   ► and some apps like iMovie have been [TS]

00:45:03 ◼   ► totally rewritten at least once already [TS]

00:45:05 ◼   ► it's time for them to do something about [TS]

00:45:07 ◼   ► this what was now suggestin well now we [TS]

00:45:10 ◼   ► can insert the usual fantasy scenario [TS]

00:45:12 ◼   ► where we take the North Carolina [TS]

00:45:14 ◼   ► datacenter once again we hook it up in [TS]

00:45:17 ◼   ► there and we say well the North Carolina [TS]

00:45:18 ◼   ► datacenter that will solve this problem [TS]

00:45:20 ◼   ► because surely Apple is using that to [TS]

00:45:22 ◼   ► insert whatever it is you want to Apple [TS]

00:45:23 ◼   ► to do so in this case I won't sir [TS]

00:45:25 ◼   ► well surely they're using that to make [TS]

00:45:26 ◼   ► some sort of server-side cloud based [TS]

00:45:29 ◼   ► synchronized iLife blob they're not [TS]

00:45:32 ◼   ► actually doing that I would think but [TS]

00:45:35 ◼   ► yeah they could do a server side [TS]

00:45:36 ◼   ► component but that's just not in their [TS]

00:45:38 ◼   ► DNA I think like I said I think a good [TS]

00:45:40 ◼   ► first step would be make make some sort [TS]

00:45:44 ◼   ► of iLife server type thing where it's [TS]

00:45:47 ◼   ► part of the iLife suite you designate [TS]

00:45:48 ◼   ► one computer is that you don't have to [TS]

00:45:50 ◼   ► designate as a servic service ounds [TS]

00:45:51 ◼   ► scary you can make it more like it's [TS]

00:45:53 ◼   ► like home sharing but it's readwrite you [TS]

00:45:54 ◼   ► know use some existing paradigm that [TS]

00:45:56 ◼   ► people are comfortable with in terms of [TS]

00:45:57 ◼   ► it just appears in your sidebar of your [TS]

00:45:59 ◼   ► application you can see these other [TS]

00:46:00 ◼   ► people's libraries or whatever the same [TS]

00:46:02 ◼   ► way it works now but it's got to be [TS]

00:46:04 ◼   ► faster because it's dog slow even over a [TS]

00:46:05 ◼   ► wired Gigabit Ethernet and you know it's [TS]

00:46:09 ◼   ► got to be it's got to be read/write so I [TS]

00:46:13 ◼   ► don't care how they mask it and how they [TS]

00:46:15 ◼   ► put it into the the application and [TS]

00:46:18 ◼   ► whether they call it a server what [TS]

00:46:19 ◼   ► they probably don't want to because it's [TS]

00:46:20 ◼   ► too intimidating whether they just call [TS]

00:46:21 ◼   ► it Home Sharing version to whatever they [TS]

00:46:23 ◼   ► want to do marketing wise but we just [TS]

00:46:26 ◼   ► need to get families out of this [TS]

00:46:28 ◼   ► struggle of having a bunch of different [TS]

00:46:30 ◼   ► islands in their house but bunch of [TS]

00:46:32 ◼   ► different media spread all over the [TS]

00:46:33 ◼   ► place and by the way while they're in [TS]

00:46:34 ◼   ► there stop the ridiculous thing where [TS]

00:46:36 ◼   ► you can only plug the iPod into one [TS]

00:46:37 ◼   ► computer that drives me nuts like I was [TS]

00:46:40 ◼   ► in the podcast on the way to and from [TS]

00:46:42 ◼   ► work and sometimes the podcast will come [TS]

00:46:43 ◼   ► out when I'm at work and I have my iPod [TS]

00:46:45 ◼   ► with me and I'm a little stupid USB [TS]

00:46:47 ◼   ► adapter because the shuffle doesn't have [TS]

00:46:48 ◼   ► one and I would love to download that [TS]

00:46:52 ◼   ► podcast on my work Mac plug in my Maya [TS]

00:46:56 ◼   ► you know a little iPod shuffle put the [TS]

00:46:58 ◼   ► podcast on it for the ride home but I [TS]

00:46:59 ◼   ► can't because if I plug my shuffle into [TS]

00:47:00 ◼   ► my computer at work my options are [TS]

00:47:02 ◼   ► erased the whole thing or just listen to [TS]

00:47:04 ◼   ► what's on and if you had an iPhone you'd [TS]

00:47:06 ◼   ► be able to do that yeah I'm just saying [TS]

00:47:10 ◼   ► like yeah the iPod what about an iPod [TS]

00:47:12 ◼   ► Touch on an iPod touch you can do that [TS]

00:47:14 ◼   ► too right you can download the podcast [TS]

00:47:16 ◼   ► on the on the iPod touch so yes I was I [TS]

00:47:19 ◼   ► use the shuffle for commuting just [TS]

00:47:20 ◼   ► because it's small and you know I don't [TS]

00:47:22 ◼   ► care if it gets dropped in the ground or [TS]

00:47:23 ◼   ► whatever [TS]

00:47:24 ◼   ► sure or Don but or more likely he get [TS]

00:47:26 ◼   ► mugged and get mugged in the commute but [TS]

00:47:29 ◼   ► but yeah that that burns me is that uh [TS]

00:47:33 ◼   ► you know I am the quote-unquote owner of [TS]

00:47:35 ◼   ► both computers I have the account it's [TS]

00:47:37 ◼   ► the same Apple ID logged into both ones [TS]

00:47:38 ◼   ► the music is not even a pay thing it's a [TS]

00:47:41 ◼   ► free podcast you know on the web and yet [TS]

00:47:43 ◼   ► I can't stick my ipod into this computer [TS]

00:47:45 ◼   ► and put a podcast on it and go home [TS]

00:47:48 ◼   ► without erasing the entire thing and [TS]

00:47:50 ◼   ► that's just that's like a ridiculous [TS]

00:47:51 ◼   ► legacy embarrass you think that'll [TS]

00:47:54 ◼   ► change ever I think the more likely [TS]

00:47:59 ◼   ► scenario is that the non-touch ipods [TS]

00:48:01 ◼   ► will just go away yeah and and then you [TS]

00:48:04 ◼   ► know a problem solve we don't have a [TS]

00:48:06 ◼   ► limitation anymore because within iOS [TS]

00:48:08 ◼   ► you could just download it right onto [TS]

00:48:09 ◼   ► your thing you don't have that problem [TS]

00:48:10 ◼   ► yeah that's depressing to me though this [TS]

00:48:12 ◼   ► is a limitation they just can't be [TS]

00:48:14 ◼   ► bothered to fix because that product [TS]

00:48:15 ◼   ► line is like well it does what it does [TS]

00:48:17 ◼   ► it's fading away let's concentrate on [TS]

00:48:19 ◼   ► iOS I'll be a while we'll have to wait a [TS]

00:48:21 ◼   ► while for that don't well speaking of [TS]

00:48:25 ◼   ► speaking of waiting actually that's a [TS]

00:48:26 ◼   ► good segue we'll do our second sponsor [TS]

00:48:29 ◼   ► waiting is for chumps can you agree on [TS]

00:48:33 ◼   ► that John [TS]

00:48:34 ◼   ► sure so why why wait on on your images [TS]

00:48:37 ◼   ► your videos JavaScript and CSS to [TS]

00:48:39 ◼   ► download from traditional origin [TS]

00:48:41 ◼   ► locations instead John you know you [TS]

00:48:42 ◼   ► should use a see the end that's right I [TS]

00:48:46 ◼   ► heard you say that Rackspace is [TS]

00:48:48 ◼   ► partnered I was taking a drink well I [TS]

00:48:50 ◼   ► heard I heard CDN like that CDN [TS]

00:48:54 ◼   ► Rackspace is partnered with Akamai on [TS]

00:48:56 ◼   ► their global CDN to make waiting forever [TS]

00:48:58 ◼   ► for file download sitting in the past so [TS]

00:49:00 ◼   ► if your web developer if you're a [TS]

00:49:01 ◼   ► designer if you're a programmer and [TS]

00:49:04 ◼   ► performance of your site actually [TS]

00:49:06 ◼   ► matters to you you should check out [TS]

00:49:07 ◼   ► Rackspace cloud files it's affordable [TS]

00:49:09 ◼   ► and the Akamai CDN is bundled at no [TS]

00:49:12 ◼   ► additional charge so you can stop [TS]

00:49:13 ◼   ► waiting you can learn more about this at [TS]

00:49:15 ◼   ► Rackspace cloud comm and visit visit the [TS]

00:49:19 ◼   ► site and take a look around and try it [TS]

00:49:22 ◼   ► out that's it stop waiting you know CD [TS]

00:49:29 ◼   ► ends I'm always annoyed when people [TS]

00:49:32 ◼   ► don't you see the ends now aren't you [TS]

00:49:33 ◼   ► kind of annoyed if you go to a website [TS]

00:49:34 ◼   ► that you feel like is a big website and [TS]

00:49:36 ◼   ► you realize that not using a CDN well it [TS]

00:49:38 ◼   ► doesn't make sense it doesn't make sense [TS]

00:49:40 ◼   ► because they're setting themselves up to [TS]

00:49:41 ◼   ► for failure it's not like it spends if [TS]

00:49:44 ◼   ► it's 2011 it did I sleep it's cheaper [TS]

00:49:47 ◼   ► but that's why use a CDN because if you [TS]

00:49:49 ◼   ► have to pay for your own bandwidth and [TS]

00:49:50 ◼   ► you had even remotely popular site it's [TS]

00:49:52 ◼   ► ridiculously expensive it's cheaper to [TS]

00:49:54 ◼   ► put the stuff on the CDN and put it near [TS]

00:49:55 ◼   ► the edge closer to people but also the [TS]

00:49:57 ◼   ► existence of CD ends is kind of like [TS]

00:49:59 ◼   ► it's like a symptom of the of the [TS]

00:50:02 ◼   ► internet like it's like a failure in the [TS]

00:50:04 ◼   ► internet itself that CDNs are necessary [TS]

00:50:06 ◼   ► and they are definitely necessary [TS]

00:50:07 ◼   ► because they are and it's private [TS]

00:50:09 ◼   ► businesses making money off Annie that's [TS]

00:50:11 ◼   ► there which is it would be much better [TS]

00:50:13 ◼   ► if these read-only files were closer to [TS]

00:50:15 ◼   ► our customers and the internet by itself [TS]

00:50:18 ◼   ► can't do that for you so businesses are [TS]

00:50:20 ◼   ► built on the Internet to do that are [TS]

00:50:21 ◼   ► called CD ends and they've just become [TS]

00:50:22 ◼   ► just mandatory for like every business [TS]

00:50:25 ◼   ► that wants to have anything to do with [TS]

00:50:26 ◼   ► content and I guess it's a thriving [TS]

00:50:28 ◼   ► ecosystem of lots of different companies [TS]

00:50:30 ◼   ► competing and I guess we're seeing [TS]

00:50:31 ◼   ► competition work but it seems almost [TS]

00:50:33 ◼   ► like it's and I know you can't call it a [TS]

00:50:38 ◼   ► flaw on the internet but it's it's [TS]

00:50:40 ◼   ► almost like if you were building the [TS]

00:50:41 ◼   ► Internet - or in Vegas they already [TS]

00:50:43 ◼   ► built that Internet three or four or [TS]

00:50:44 ◼   ► five you would say well what we've [TS]

00:50:47 ◼   ► learned now [TS]

00:50:47 ◼   ► is that there is this class of data that [TS]

00:50:50 ◼   ► benefits from being closer to the [TS]

00:50:52 ◼   ► customers and massively distributed so [TS]

00:50:54 ◼   ► we need to build that into the network [TS]

00:50:55 ◼   ► itself because it's such a common need [TS]

00:50:58 ◼   ► and you know yeah just the idea that [TS]

00:51:01 ◼   ► there are thousands of people [TS]

00:51:02 ◼   ► downloading the same thing from servers [TS]

00:51:06 ◼   ► that are not geographically close to [TS]

00:51:08 ◼   ► them at all and it just it seems so old [TS]

00:51:10 ◼   ► old-fashioned it yeah and that same [TS]

00:51:13 ◼   ► data's gotta go twenty hops around the [TS]

00:51:15 ◼   ► world to that person and then the guy in [TS]

00:51:17 ◼   ► the house next to him does the same [TS]

00:51:18 ◼   ► thing and he asked for the same data so [TS]

00:51:20 ◼   ► all I back across the world and gets it [TS]

00:51:21 ◼   ► CDN is a way to go so some dupe dooba I [TS]

00:51:25 ◼   ► don't know how to say this guy Dobie W [TS]

00:51:28 ◼   ► anyway one of the our friends the Nerds [TS]

00:51:31 ◼   ► of the chatroom says that wouldn't it be [TS]

00:51:35 ◼   ► cool I'm paraphrasing it wouldn't be [TS]

00:51:38 ◼   ► cool if and when Apple does this this [TS]

00:51:40 ◼   ► stuff in the cloud they would have to [TS]

00:51:42 ◼   ► have a little Nass box that would sort [TS]

00:51:45 ◼   ► of cash everything in your in your local [TS]

00:51:47 ◼   ► on your on your land and people still [TS]

00:51:51 ◼   ► say land yeah [TS]

00:51:53 ◼   ► there's no no better word for really [TS]

00:51:55 ◼   ► people still don't say when regular [TS]

00:51:57 ◼   ► people don't only IT people do but [TS]

00:51:59 ◼   ► people do still say land that would be a [TS]

00:52:02 ◼   ► note product like a little thing all it [TS]

00:52:04 ◼   ► does is just cache the stuff that you [TS]

00:52:06 ◼   ► you frequently access well that's [TS]

00:52:09 ◼   ► actually that's actually it's being in [TS]

00:52:10 ◼   ► the North Carolina data center I've seen [TS]

00:52:12 ◼   ► a couple stories floating around about [TS]

00:52:13 ◼   ► this and I think that they're probably [TS]

00:52:14 ◼   ► on the money because it I think this is [TS]

00:52:17 ◼   ► coming uh the idea getting rid of [TS]

00:52:20 ◼   ► another ridiculous limitation in apples [TS]

00:52:21 ◼   ► sort of iTunes i life thing which is [TS]

00:52:23 ◼   ► that if you bought a song from itunes [TS]

00:52:26 ◼   ► and you've lost it because you [TS]

00:52:28 ◼   ► accidentally deleted it or whatever [TS]

00:52:29 ◼   ► Apple was like yeah too bad about that [TS]

00:52:31 ◼   ► you want to buy it again and that's not [TS]

00:52:34 ◼   ► true of applications yeah even though [TS]

00:52:36 ◼   ► Apple you know I remember one night the [TS]

00:52:38 ◼   ► App Store first came out were like well [TS]

00:52:39 ◼   ► if I already bought this what should I [TS]

00:52:42 ◼   ► do I mean it doesn't seem to recognize [TS]

00:52:44 ◼   ► that I bought it before it just has a [TS]

00:52:45 ◼   ► Buy button I don't I don't want to buy [TS]

00:52:46 ◼   ► it again I just want it in the people [TS]

00:52:48 ◼   ► like no no I just hit the Buy button [TS]

00:52:48 ◼   ► it'll bring up a dialog that says oh it [TS]

00:52:50 ◼   ► looks like you've already bought this [TS]

00:52:51 ◼   ► would you like it for free and that [TS]

00:52:52 ◼   ► still freaks people out to this day [TS]

00:52:54 ◼   ► anyone new to iOS if you tell them well [TS]

00:52:56 ◼   ► I went on this other thing and and even [TS]

00:52:58 ◼   ► though I bought a ready can I have it [TS]

00:52:59 ◼   ► all you can't just hit the Buy button [TS]

00:53:01 ◼   ► you sure [TS]

00:53:01 ◼   ► you sure I'm not buying again no you're [TS]

00:53:02 ◼   ► not buying again trust me and they hit [TS]

00:53:04 ◼   ► the button and they get a little [TS]

00:53:05 ◼   ► friendly dialogue that says it looks [TS]

00:53:06 ◼   ► like you already bought this again and [TS]

00:53:07 ◼   ► they feel relief that's kind of a bad UI [TS]

00:53:09 ◼   ► for the whole experience maybe is [TS]

00:53:11 ◼   ► intentionally that way but it's much [TS]

00:53:13 ◼   ► better than the itunes experience [TS]

00:53:15 ◼   ► whereas if you lose your song tough luck [TS]

00:53:16 ◼   ► now coming for someone who did a digital [TS]

00:53:21 ◼   ► media store or way back in the year 2002 [TS]

00:53:24 ◼   ► in the midst of time I work for an [TS]

00:53:26 ◼   ► e-book company that was one of the [TS]

00:53:28 ◼   ► biggest benefits that we would sell to [TS]

00:53:29 ◼   ► people said yet you buy this digital [TS]

00:53:31 ◼   ► softness so what if I lose my file what [TS]

00:53:33 ◼   ► if my hard drive gets corrupted website [TS]

00:53:34 ◼   ► now don't worry we keep track of [TS]

00:53:35 ◼   ► everything you bought at digital we have [TS]

00:53:37 ◼   ► a record we say you bought this that and [TS]

00:53:38 ◼   ► the other thing if you ever want to [TS]

00:53:40 ◼   ► redownload your book just come to your [TS]

00:53:41 ◼   ► bookshelf page big big selling point of [TS]