21: Reading Playboy for the Articles


00:00:00   [Music] [TS]

00:00:02   this is hypercritical weekly talkshow [TS]

00:00:04   ruminating on exactly what is wrong in [TS]

00:00:07   the world of Apple and related [TS]

00:00:08   technologies and businesses nothing is [TS]

00:00:11   so perfect that it cannot be complained [TS]

00:00:13   about or criticized by my co-host John [TS]

00:00:16   siracusa i'm dan benjamin this is a [TS]

00:00:18   special episode John is at WWDC [TS]

00:00:22   reporting live and direct from his hotel [TS]

00:00:25   room we'll be talking a lot about that [TS]

00:00:28   and other things of course but first we [TS]

00:00:30   want to say thanks to our two sponsors [TS]

00:00:31   Rackspace calm and Shopify calm which [TS]

00:00:35   we'll tell you about as the program goes [TS]

00:00:37   on so how's WWDC so you know I actually [TS]

00:00:40   have follow-up listed on the sheet but [TS]

00:00:42   do you want to skip it all now let's do [TS]

00:00:44   some of it and we got to talk about your [TS]

00:00:46   toaster so let's do the following oh and [TS]

00:00:48   before you know what I even have some [TS]

00:00:49   follow-up so let me do mine first [TS]

00:00:51   because I almost never have an ambition [TS]

00:00:53   okay go for it ah last episode I was on [TS]

00:00:56   a crappy USB mic a lot of people seem to [TS]

00:00:59   think that that was my new and I'm doing [TS]

00:01:01   air quotes my new mobile studio or [TS]

00:01:04   something and that they were going to [TS]

00:01:04   have to endure that kind of quality and [TS]

00:01:06   I had an inordinate amount of people [TS]

00:01:08   emailing me tweeting me or I am a man [TS]

00:01:10   with great concern that this was the new [TS]

00:01:13   quality of the setup but you explained [TS]

00:01:15   the situation people don't listen [TS]

00:01:17   alright I'm not saying you don't listen [TS]

00:01:19   you do but other some people were [TS]

00:01:22   concerned about that and that was a very [TS]

00:01:24   unique one-off situation I had only one [TS]

00:01:26   computer I only had a USB headset with [TS]

00:01:29   me it was a unique situation it was not [TS]

00:01:33   reflective of anything we should ever [TS]

00:01:34   let happen again and Johnse recusant was [TS]

00:01:37   the one that recorded that I didn't even [TS]

00:01:38   record it that's how weird of a [TS]

00:01:40   situation it was so that did clearly [TS]

00:01:43   it's not a problem this time and in fact [TS]

00:01:44   we should we have someone to thank we [TS]

00:01:47   would like to thank Jason Snell the [TS]

00:01:51   grand pooh-bah of mac world for [TS]

00:01:54   providing you with the you're in a [TS]

00:01:56   full-fledged studio right now you're [TS]

00:01:58   you're wired up you're miked up that's [TS]

00:02:00   right [TS]

00:02:00   headset mic whatever this pop guard [TS]

00:02:03   whatever they call that thing so we'd [TS]

00:02:05   like to thank them very very much for [TS]

00:02:08   giving you such a great situation we [TS]

00:02:11   tried to record yesterday and the [TS]

00:02:13   Hotel internet with even though you were [TS]

00:02:15   wired up there it was a subpar was [TS]

00:02:19   unusable so we had to reschedule and [TS]

00:02:21   Jason Snell came to the rescue and said [TS]

00:02:22   I have just the place for Jon Circus he [TS]

00:02:26   is a king among men so thanks to him and [TS]

00:02:28   his whole organization that he has built [TS]

00:02:31   from the ground up [TS]

00:02:32   yeah self-made man mm-hmm all right now [TS]

00:02:36   your your fu all right uh I think it was [TS]

00:02:41   like two shows ago or something sometime [TS]

00:02:44   we mentioned tweet marks which was [TS]

00:02:45   Manresa service for keeping track of [TS]

00:02:47   what position you are in the the Twitter [TS]

00:02:49   timeline all right and I complained [TS]

00:02:51   about the fact that like that's [TS]

00:02:53   something that Twitter should be doing [TS]

00:02:54   seems like something that Twitter should [TS]

00:02:56   be doing why would they why would they [TS]

00:02:58   leave that to a third party to to keep [TS]

00:03:00   track of what your last read tweet was [TS]

00:03:02   and somebody got my memory so bad was [TS]

00:03:05   somebody explained why that would be [TS]

00:03:08   maybe it was Marco maybe it was Gruber [TS]

00:03:10   maybe who's Manton maybe it was in [TS]

00:03:12   person maybe it was on a podcast yep I'm [TS]

00:03:14   pretty fried after a week but somebody [TS]

00:03:17   had an explanation for why in the world [TS]

00:03:18   Twitter wouldn't uh you know keep track [TS]

00:03:21   of where your last retreat was and the [TS]

00:03:23   idea was that they don't want you to [TS]

00:03:25   read every single tweet which is what I [TS]

00:03:27   do but they don't want you to feel like [TS]

00:03:29   you're behind and to like try to keep up [TS]

00:03:31   with Twitter stream they they want you [TS]

00:03:33   to just you know turn on your device and [TS]

00:03:35   whatever tweets happen to be flying by [TS]

00:03:37   that moment look at them because it's [TS]

00:03:39   not email it's not a news group it's not [TS]

00:03:41   important to realize just about now it's [TS]

00:03:43   about right now they're they're trying [TS]

00:03:45   to they're trying to influence the way [TS]

00:03:46   people use it now that's not the way I [TS]

00:03:48   use the product which explains why I'm [TS]

00:03:49   so frustrated about you know not having [TS]

00:03:51   this type of thing or you know and I and [TS]

00:03:53   I guess I'm not the only one because [TS]

00:03:54   mantains making this service you know [TS]

00:03:55   there are other people who treat it more [TS]

00:03:57   like kind of like a mailing list or like [TS]

00:04:01   a bulletin board but just you and like [TS]

00:04:03   you know 50 of your friends around [TS]

00:04:04   because it's like a self-selected little [TS]

00:04:06   mailing list with a couple of your [TS]

00:04:07   friends it's the way a lot of people use [TS]

00:04:08   it where you follow 10 or 20 people who [TS]

00:04:10   you know you only see their things and [TS]

00:04:12   it seems like all 10 or 20 of you are in [TS]

00:04:14   a room it's like IRC without being in a [TS]

00:04:15   room and without having to you know have [TS]

00:04:17   a client and all that and so they want [TS]

00:04:19   to see everything that they're 10 or 20 [TS]

00:04:21   people say as if you were all hanging [TS]

00:04:23   out in the same room just not just [TS]

00:04:24   temporarily separated you know I mean [TS]

00:04:27   and that's the way I use Twitter and so [TS]

00:04:28   a lot of used people use Twitter but [TS]

00:04:30   that's not the way trigger wants people [TS]

00:04:31   to use it and may not even be the way [TS]

00:04:33   majority people use it I really couldn't [TS]

00:04:35   say how most people use Twitter but at [TS]

00:04:37   least there's some and I don't know if [TS]

00:04:39   this was an explanation from Twitter [TS]

00:04:40   itself or just someone you know [TS]

00:04:41   speculating based on things that they've [TS]

00:04:43   heard or just giving a rationalization [TS]

00:04:44   but I bought it that sounded to me like [TS]

00:04:47   it was plausible so maybe someday [TS]

00:04:50   someone from Twitter will confirm that [TS]

00:04:52   for you for me they're very they're very [TS]

00:04:54   uh you know tight-lipped over there [TS]

00:04:56   hello cards very close to their chest [TS]

00:04:59   yeah I talked to Lauren Bricker actually [TS]

00:05:03   met him for the first time and one of [TS]

00:05:04   the one of the eight bazillion people I [TS]

00:05:06   met at WABC but nice as Peter says the [TS]

00:05:08   client stuff it really has no nothing [TS]

00:05:10   particularly to say about the grand [TS]

00:05:12   vision of Twitter you know it's not [TS]

00:05:14   really involved in that all right on [TS]

00:05:18   that's all I have for follow up that's [TS]

00:05:21   actually followed you said you had a [TS]

00:05:22   list on paper that was like one thing [TS]

00:05:24   well you know it's indented there are a [TS]

00:05:27   couple different levels all right well [TS]

00:05:31   actually this is in the follow up too [TS]

00:05:32   but I thought you would bring it up but [TS]

00:05:34   you didn't but I'm loathe to bring it up [TS]

00:05:35   so I'm just gonna skip it the toaster no [TS]

00:05:39   that's not falled you want to talk about [TS]

00:05:41   a toaster well I want to hear what this [TS]

00:05:42   is if you're especially if you're loathe [TS]

00:05:44   to bring it up I must know what it is Oh [TS]

00:05:46   none I'm not gonna if you think of it on [TS]

00:05:48   your own we'll discuss oh let's talk [TS]

00:05:50   about the toaster toaster you know we'll [TS]

00:05:52   get it out of the way before we talk [TS]

00:05:53   about WBZ all right so III have sketchy [TS]

00:05:55   details on how this whole toaster thing [TS]

00:05:57   rolled out but perhaps you can tell the [TS]

00:05:59   story all right well you know anyone who [TS]

00:06:02   listens to the show knows the whole [TS]

00:06:03   toaster back story if you don't go back [TS]

00:06:05   a couple episodes and listen to the one [TS]

00:06:07   where I complained about the quality of [TS]

00:06:08   toasters and toaster ovens and then of [TS]

00:06:10   course on the next show we had follow-up [TS]

00:06:12   from people who wrote in about slot [TS]

00:06:13   toasters versus toaster ovens and the [TS]

00:06:15   different kinds of heating elements and [TS]

00:06:16   and like any good network sometimes [TS]

00:06:20   characters from one show appear on [TS]

00:06:22   another show and right and backwards and [TS]

00:06:24   forwards you know like you know you [TS]

00:06:26   would you would have Fonzie showing up [TS]

00:06:28   on Laverne and Shirley or whatever was [TS]

00:06:30   so it's the same thing in this case [TS]

00:06:32   Fonzie was Marco and you were Laverne [TS]

00:06:35   and Shirley bunny I'm Marco got to talk [TS]

00:06:38   about toasters before I did because I [TS]

00:06:39   had mentioned [TS]

00:06:40   I was going to talk about toaster but he [TS]

00:06:41   caught on that yeah he recorded an [TS]

00:06:43   episode before I even recorded my [TS]

00:06:44   toaster episode where he talked about [TS]

00:06:45   his toaster so going in we already heard [TS]

00:06:47   about his toaster and then in my episode [TS]

00:06:48   I talked about mine you talked about [TS]

00:06:50   your toaster we linked all three [TS]

00:06:51   toasters and in the show notes and we [TS]

00:06:53   discussed their relative merits and you [TS]

00:06:55   know I forget what the other things we [TS]

00:06:57   discussed in that show but that was one [TS]

00:06:59   of the topics that was the same show his [TS]

00:07:00   Twitter but any right that's been you [TS]

00:07:02   know out there in the network in you [TS]

00:07:05   know in the 5x5 network this discussion [TS]

00:07:07   of toasters but obviously I was the [TS]

00:07:08   genesis of the toaster thing because I [TS]

00:07:10   had originally said that I was going to [TS]

00:07:11   complain about toasters and eventually [TS]

00:07:12   did so was this two days ago you know [TS]

00:07:16   movies yesterday I losing track the days [TS]

00:07:18   here I was sitting down to a session at [TS]

00:07:20   WWC and got a message on my Twitter DM [TS]

00:07:24   from Marco saying hey can you come meet [TS]

00:07:28   me and Merlin down on the first floor [TS]

00:07:30   for a second and I hadn't yet met Merlin [TS]

00:07:33   at the show who's in a few days in and I [TS]

00:07:34   hadn't run into him he didn't attend the [TS]

00:07:36   show but you know I know he lived here [TS]

00:07:37   and I had heard that a couple other [TS]

00:07:38   people to him so I hope Merlin's there I [TS]

00:07:39   should go down and meet him otherwise I [TS]

00:07:41   might have said I'll meet you after the [TS]

00:07:42   session or something cuz it was the [TS]

00:07:43   session I wanted to see but you know [TS]

00:07:45   Merlin having Merlin's name in there and [TS]

00:07:46   all right yeah I better go down there [TS]

00:07:47   because it's may be my only chance to [TS]

00:07:49   talk to him and I went down there and [TS]

00:07:51   there's Merlin and Marko a couple the [TS]

00:07:54   people standing around like hey how you [TS]

00:07:55   doing and then I see they have this [TS]

00:07:57   gigantic box for me and it's the very [TS]

00:08:01   large surprisingly large box containing [TS]

00:08:02   your toaster your exact make and model [TS]

00:08:04   of toaster right which I had you know [TS]

00:08:06   looked at and said that you know I liked [TS]

00:08:08   what I saw and I had you know I had [TS]

00:08:11   downloaded the PDF manual when you told [TS]

00:08:13   me about it just to get the measurements [TS]

00:08:15   of it to see that it would fit and stuff [TS]

00:08:16   like that I'm like you know maybe I'll [TS]

00:08:18   think if I can tell they you would you [TS]

00:08:19   had gone so far as to put it on your [TS]

00:08:21   Amazon wish list which is Paulo so it so [TS]

00:08:23   I wouldn't yes I wouldn't lose track of [TS]

00:08:24   it you know because this exact model [TS]

00:08:26   number and maybe I would remember which [TS]

00:08:27   episode that was on and on the show and [TS]

00:08:29   stuff like that so I'm yeah I'm not sure [TS]

00:08:31   I think Marco said he went to the show [TS]

00:08:33   notes and got that but anyway Marco [TS]

00:08:34   Merlin a bunch of other people had been [TS]

00:08:36   at lunch together just you know hanging [TS]

00:08:39   out or whatever and at some point they [TS]

00:08:40   they came up with a toaster idea I think [TS]

00:08:42   Marlon was we should get him a toaster [TS]

00:08:44   and you know that type of enthusiasm can [TS]

00:08:46   be infectious and that grew but if [TS]

00:08:48   you're a little slap happy at that point [TS]

00:08:49   so what they do they ran out to [TS]

00:08:51   Bloomingdale's [TS]

00:08:52   look for the toaster [TS]

00:08:54   held it was like four models and tell [TS]

00:08:55   suits they had there and one of the four [TS]

00:08:56   models in toasters was your exact half [TS]

00:08:58   love toaster and you just you just got [TS]

00:09:00   the biggest upgrade of your whole life [TS]

00:09:02   yeah yes I was I was uh very touched and [TS]

00:09:06   and flattered and amused and then of [TS]

00:09:08   course at that point they have to have [TS]

00:09:09   me I had like a pink ribbon on too they [TS]

00:09:11   had to have me posing with the toaster [TS]

00:09:12   carrying it and of course I'm now you [TS]

00:09:15   know socially obligated to do whatever [TS]

00:09:16   heck whatever that embarrassing thing [TS]

00:09:18   it's in the middle WWC mind you so here [TS]

00:09:20   I am in this room full of nerds with the [TS]

00:09:22   big huge banners but lying in the iCloud [TS]

00:09:24   thing hanging overhead carrying a huge [TS]

00:09:26   toaster box standing in the middle of [TS]

00:09:27   this floor with 20 people taking [TS]

00:09:28   pictures of me with iPhones celebrity [TS]

00:09:32   yeah so you can see those online if [TS]

00:09:34   you're really interested we'll try and [TS]

00:09:35   get the did you add them to the show [TS]

00:09:36   nuts yeah I have not added anything to [TS]

00:09:39   the show notes because yeah the Wi-Fi at [TS]

00:09:42   the hotel is like $15 a day and only [TS]

00:09:44   paid for the two days that I used it one [TS]

00:09:46   sided video chat home to my kids and [TS]

00:09:47   once I tried to do the thing with you so [TS]

00:09:50   that's got my little show notes [TS]

00:09:52   bookmarklet and talk about blah blah [TS]

00:09:53   blah so I haven't done any show notes I [TS]

00:09:55   have to do them retro actively but yeah [TS]

00:09:56   well there's a new guy added a new [TS]

00:09:58   bookmarklet to the CMS son [TS]

00:10:00   I saw it yeah the one that the live show [TS]

00:10:02   yeah yeah so you can do it before now or [TS]

00:10:05   after it goes live [TS]

00:10:06   yes I'll get show notes up they will [TS]

00:10:08   have these pictures in it I was debating [TS]

00:10:10   whether it may depending on how much [TS]

00:10:12   time I have to do this stuff maybe I'll [TS]

00:10:13   do like a video unboxing of a toaster [TS]

00:10:16   ball you've got two more likely I will [TS]

00:10:19   once I get back home it's gonna be back [TS]

00:10:21   into the swing of things and you know [TS]

00:10:22   won't have time for plus I have to get [TS]

00:10:24   my review written so maybe I will just [TS]

00:10:26   be able to use it on it certainly on a [TS]

00:10:28   future show I will give my analysis of [TS]

00:10:31   the toast I've already discussed with [TS]

00:10:32   the people who were responsible for [TS]

00:10:33   giving to me that uh if there's [TS]

00:10:37   something bad about the toaster I'm [TS]

00:10:38   still gonna say it but don't feel bad [TS]

00:10:39   isn't like I don't appreciate the gift [TS]

00:10:40   but it's you know it's my way right so I [TS]

00:10:42   will give up I will give a review of the [TS]

00:10:45   toaster I did say that no matter how [TS]

00:10:46   much I hated it I would never ever [TS]

00:10:47   return it because it now has sentimental [TS]

00:10:49   value you know what I mean yeah that's [TS]

00:10:52   it's the witc toasters alright that was [TS]

00:10:54   a very nice gesture by it by Marko and [TS]

00:10:56   Merlin and I really appreciated it was [TS]

00:10:59   touching from people I had just met you [TS]

00:11:01   know what I mean you actually [TS]

00:11:02   experienced a human emotion for one of [TS]

00:11:04   the first times besides anger I do it [TS]

00:11:07   all the time [TS]

00:11:07   but you know wz i really have been [TS]

00:11:09   overwhelmed with how how nice everybody [TS]

00:11:12   has been to me in particular so ready to [TS]

00:11:17   talk WT saying yeah I'd love to hear [TS]

00:11:19   your take on it is if you have you heard [TS]

00:11:21   any of the other shows or if you've been [TS]

00:11:22   sequestered enough to intentionally not [TS]

00:11:25   listen to Marco girl respond cast [TS]

00:11:26   because I'm sure they're gonna say [TS]

00:11:27   exactly the same things that I did so if [TS]

00:11:29   you already listen to mark on Gruber's [TS]

00:11:30   podcast I'm sorry if I repeat stuff that [TS]

00:11:32   they said but it's it's just a [TS]

00:11:34   coincidence that we are all saying the [TS]

00:11:36   same thing and of course in this case [TS]

00:11:37   we'll all of us have actually talked you [TS]

00:11:39   know before our podcasts in person about [TS]

00:11:42   the topic which is a change so the odds [TS]

00:11:44   of us saying the same things are very [TS]

00:11:46   very high but we'll say them in [TS]

00:11:47   different voices oh and so as someone in [TS]

00:11:50   the chatroom noted yes I am very hoarse [TS]

00:11:52   today it's been a long week of late [TS]

00:11:54   nights for an old man alright and that's [TS]

00:11:56   allowed music and shouting so yeah you [TS]

00:11:59   know this is a great microphone setup [TS]

00:12:00   but you were hearing my hoarseness in [TS]

00:12:02   all its glory this is such a great mommy [TS]

00:12:04   we got to get you a better mic at your [TS]

00:12:05   house or wherever you record I kind of [TS]

00:12:09   find what you sang dude [TS]

00:12:11   USB mic essing charm to it really [TS]

00:12:13   doesn't it was better than that you [TS]

00:12:15   can't you gotta say it's better than [TS]

00:12:16   whatever you got but fries but well you [TS]

00:12:18   know because I've been using my thing [TS]

00:12:19   the whole run and no one has said hey [TS]

00:12:21   you know John sounds awful you really I [TS]

00:12:22   gotta get him a new mic they said you [TS]

00:12:24   sounded awful immediately because that [TS]

00:12:26   that thing was hard it was horrible I [TS]

00:12:27   won't even I won't even say what brand [TS]

00:12:29   it was but it was horrible and beyond [TS]

00:12:31   that here's the other thing is that you [TS]

00:12:33   were recording it with Skype call [TS]

00:12:35   recorder on your end yes double whammy [TS]

00:12:37   and then that made it even worse maybe [TS]

00:12:40   if I'd recorded it here it might have [TS]

00:12:41   sounded a little better but I doubt it [TS]

00:12:43   but I don't even want to unlike you I [TS]

00:12:45   don't I don't want to throw anybody [TS]

00:12:47   under the bus so I won't even say that [TS]

00:12:50   it was a logitech Oh - oh right yeah not [TS]

00:12:53   too late now yeah all right um so yeah I [TS]

00:13:01   didn't listen to ther up so they did see [TS]

00:13:02   some of the titles of their episodes [TS]

00:13:03   because I download them onto my ipod for [TS]

00:13:05   the flight home so I can listen to what [TS]

00:13:07   they have to say um certain birds yeah [TS]

00:13:12   yeah and I floated by I thought oh yes [TS]

00:13:14   certainly birds I can guess like Marco [TS]

00:13:16   show I probably surprises because I was [TS]

00:13:18   sitting next to him during the keynote [TS]

00:13:19   so [TS]

00:13:21   we kind of shared that experience yeah [TS]

00:13:23   together so as for the s4w we see this [TS]

00:13:27   you know the first day they have the [TS]

00:13:29   keynote right but everything after that [TS]

00:13:31   is under NDA so a lot of people have [TS]

00:13:33   been emailing me and sending me messages [TS]

00:13:35   on Twitter they want me to talk about X [TS]

00:13:36   or Y because they read about it on some [TS]

00:13:38   site but I'm not going to talk about [TS]

00:13:39   anything that wasn't in the keynote [TS]

00:13:40   because that's still under NDA and and [TS]

00:13:42   truthfully most of the stuff you want to [TS]

00:13:44   hear me you know what do you have to say [TS]

00:13:46   about this particular thing if it wasn't [TS]

00:13:48   mentioned in the keynote you're gonna [TS]

00:13:48   read about of the Mac OS 10 review too [TS]

00:13:50   so you'll have to wait until my Mac OS [TS]

00:13:53   10 review to hear my take on things that [TS]

00:13:55   were not in the keynote but I will [TS]

00:13:57   discuss things that were in the key [TS]

00:13:58   time's running out for you too [TS]

00:13:59   yes I know they said July which is [TS]

00:14:02   killing me like I didn't even get they [TS]

00:14:03   didn't give me you know day but they [TS]

00:14:04   always do that they'll say July what [TS]

00:14:06   that means is the the last day of July I [TS]

00:14:08   really hope it does but I have to assume [TS]

00:14:09   they mean July first I'm gonna be [TS]

00:14:10   working like a madman [TS]

00:14:12   you can try to you know get something [TS]

00:14:14   ready on July 1st then I'll just polish [TS]

00:14:17   it in it you know the thing the thing [TS]

00:14:18   with this thing is it's never done just [TS]

00:14:19   big escapes you know whatever the [TS]

00:14:22   deadline is whatever I've got that point [TS]

00:14:24   that's it but you know with online [TS]

00:14:27   publishing up until like the last second [TS]

00:14:29   that's published I'm adding stuff fixing [TS]

00:14:31   stuff cracking stuff adding those and [TS]

00:14:32   sometimes even like in the first five [TS]

00:14:34   minutes that is published I'll add a [TS]

00:14:35   sentence or two just I cannot stop you [TS]

00:14:37   know like always another tidbit oh [TS]

00:14:38   here's a clarification I got in this you [TS]

00:14:39   know it's like a living document [TS]

00:14:41   eventually just have to let it go so I [TS]

00:14:43   will work that way with this document [TS]

00:14:45   right up until it goes out now as for [TS]

00:14:48   the as for the attending before we talk [TS]

00:14:50   about the keynote ending this stuff yeah [TS]

00:14:52   since this is my first WWC the thing I [TS]

00:14:54   hadn't really given much thought to was [TS]

00:14:56   that when I watched the videos which [TS]

00:14:57   I've done for years and years [TS]

00:14:59   I can watch pretty much all of them but [TS]

00:15:01   when you're there in person it's a [TS]

00:15:02   multitrack conference and you can't you [TS]

00:15:04   literally cannot go to all the sessions [TS]

00:15:05   because you can't be in five places at [TS]

00:15:07   once and it was frustrating to have to [TS]

00:15:09   choose between you know two sometimes [TS]

00:15:11   three sessions all of which I wanted to [TS]

00:15:12   see and the worst part was that if I [TS]

00:15:14   missed one that means I have to wait you [TS]

00:15:17   know a week and a half two weeks for the [TS]

00:15:18   videos to come out and now it's almost [TS]

00:15:20   July 1st already before I can even see [TS]

00:15:21   the session you know even though I went [TS]

00:15:22   to WWC I can't there's a session that I [TS]

00:15:24   cannot see and you know until I get to [TS]

00:15:27   videos and that may be you know days [TS]

00:15:28   before I have to be done so that's a [TS]

00:15:31   little bit tight so [TS]

00:15:33   being there great experience overall I [TS]

00:15:36   mean this is this is your your home turf [TS]

00:15:38   really yeah you know I get the [TS]

00:15:41   impression for being here that like like [TS]

00:15:43   saying you go to WWC for the sessions [TS]

00:15:45   sometimes seems a little bit like saying [TS]

00:15:47   you read playboy for the articles you [TS]

00:15:49   know I mean like and and I was like no [TS]

00:15:52   I'm going you know before I left like [TS]

00:15:53   you know I'm going for the sessions [TS]

00:15:54   totally because I need to learn this [TS]

00:15:56   information to do my review so on and so [TS]

00:15:58   forth but there realistically speaking [TS]

00:16:01   especially for the first time maybe [TS]

00:16:02   would be different in subsequent but for [TS]

00:16:04   the for the first time it's like meeting [TS]

00:16:05   meeting the people and talking with the [TS]

00:16:07   people was so much more important than [TS]

00:16:08   the sessions the sessions were great and [TS]

00:16:11   I loved the videos and everything I do [TS]

00:16:12   need to do my job but the reason it was [TS]

00:16:15   worth all the money and time and [TS]

00:16:16   vacation and you know everything to me [TS]

00:16:18   was was meeting the people so that was [TS]

00:16:20   the most enjoyable thing the most [TS]

00:16:22   gratifying thing and the thing I'm going [TS]

00:16:25   to miss you know assuming I don't go [TS]

00:16:26   next year which I probably won't is you [TS]

00:16:27   know seeing all those people again but [TS]

00:16:29   just meaning from the first time was [TS]

00:16:30   great so you're there you're at WWDC [TS]

00:16:35   you're trying to pick tracks yeah [TS]

00:16:37   but let's talk about the keynote first I [TS]

00:16:40   mean before we get into the who cares [TS]

00:16:41   what session I don't care what says I [TS]

00:16:42   can't talk I can't talk about those [TS]

00:16:44   anyways all right these are the keynote [TS]

00:16:46   uhm first time being in the same room [TS]

00:16:48   with Steve Jobs for you not true not [TS]

00:16:49   true [TS]

00:16:50   electrifying not true was the first time [TS]

00:16:52   I went to Macworld New York 2001 and I [TS]

00:16:54   got a free apology Mouse remember I [TS]

00:16:56   think we discussed this yes yes so I [TS]

00:16:58   have seen him speak before and actually [TS]

00:17:00   I've seen you know I went to the Boston [TS]

00:17:01   tech talks which were free to all [TS]

00:17:02   registered developers remember the tech [TS]

00:17:04   talk things it was like a little mini [TS]

00:17:05   WWC where they'd come to your town and [TS]

00:17:07   some of the guys who gave the same you [TS]

00:17:09   know presentations WABC would do it was [TS]

00:17:11   a one day thing one track in a place in [TS]

00:17:15   Boston you know where so I didn't have [TS]

00:17:17   to take you know of playing anywhere or [TS]

00:17:20   get hotel or anything like that so I [TS]

00:17:21   went to that so I feel like I'd been to [TS]

00:17:22   a mini WWE but this is you know on a big [TS]

00:17:24   scale this place is huge it's really [TS]

00:17:26   nice looking and it's just tons and tons [TS]

00:17:28   of nerds here but anyway I had seen [TS]

00:17:30   Steve speak before so I was you know I [TS]

00:17:33   had asked Marco before like the days in [TS]

00:17:36   the weeks before how early do you have [TS]

00:17:37   to get online to be able to get into the [TS]

00:17:39   keynote you know or asked a bunch of [TS]

00:17:40   people who'd actually been there and [TS]

00:17:41   Marco and a few other people said oh you [TS]

00:17:43   know like 6:00 a.m. something like that [TS]

00:17:45   you should be ok so [TS]

00:17:46   I got in line at 6:00 a.m. and the line [TS]

00:17:48   was like a wrapping around the building [TS]

00:17:49   all the way back to the front door again [TS]

00:17:51   about like an entire city block it's [TS]

00:17:53   crazy but the place is huge so I did [TS]

00:17:55   actually at lining up at 6:00 I did [TS]

00:17:57   actually get in we did a little bit of [TS]

00:17:59   like you know a line rearrangement once [TS]

00:18:03   it became a giant mob so both Marco and [TS]

00:18:05   I advanced from where we remember we [TS]

00:18:06   were waiting in line did you find that [TS]

00:18:09   because of your because of your [TS]

00:18:11   notoriety and fame that people would you [TS]

00:18:14   know let you advance freely oh now once [TS]

00:18:17   you get inside the hall you're not in a [TS]

00:18:19   line anymore you're in like kind of a [TS]

00:18:20   big mob right I have like you know [TS]

00:18:22   tables on the side for you to connect [TS]

00:18:23   your laptop and plug in and I think the [TS]

00:18:25   Ahmet coffee or something like that so [TS]

00:18:26   it became less of a line and more mob at [TS]

00:18:28   once it was a mob we could move forward [TS]

00:18:29   a little bit we were still pretty far [TS]

00:18:30   back but anyway we were far away from [TS]

00:18:32   Steve but we had a good position we [TS]

00:18:33   picked one like where we could see one [TS]

00:18:36   of the big screens but we could also see [TS]

00:18:37   Steve at the same time anyway so he went [TS]

00:18:41   into the keynote um the first thing we [TS]

00:18:43   started with was lion which I really [TS]

00:18:45   don't have anything to say about for the [TS]

00:18:47   podcast not because no you want to keep [TS]

00:18:50   it you've got to get control of your [TS]

00:18:52   brand the other thing is though nothing [TS]

00:18:55   they showed at the keynote was something [TS]

00:18:56   that if you were a developer you didn't [TS]

00:18:58   already know about like the previous [TS]

00:18:59   developer builds which were all under [TS]

00:19:01   NDA or whatever but what they showed on [TS]

00:19:02   stage would only be new to you had you [TS]

00:19:04   not been a developer downloading the [TS]

00:19:06   line built in verse I had been telling [TS]

00:19:08   the lion build so they didn't have [TS]

00:19:09   anything new like remember that lion [TS]

00:19:11   preview they gave way back went yeah [TS]

00:19:14   right there were new stuff that's all [TS]

00:19:16   the last time you saw a lion than you [TS]

00:19:17   saw things that were new but if you have [TS]

00:19:18   been downloading the builds it's like [TS]

00:19:20   yeah I know I've done that the only [TS]

00:19:21   thing it was frustrating to me was that [TS]

00:19:22   every time they pull up the screen you [TS]

00:19:24   know look how they moved that thing [TS]

00:19:25   again and I had to redo all those [TS]

00:19:27   screenshots like hey Kevin they keep [TS]

00:19:29   moving stuff around the UI like trivial [TS]

00:19:30   cosmetic changes but it does mean I have [TS]

00:19:32   to go back and redo these screenshots [TS]

00:19:34   some of which were like carefully [TS]

00:19:35   arranged to have you know just the right [TS]

00:19:36   amount of data in them stuff so [TS]

00:19:38   something that was frustrating but but [TS]

00:19:41   yeah lion was first it was it was the [TS]

00:19:43   least there was no surprises there and [TS]

00:19:45   and then that went off fine and the next [TS]

00:19:48   one I think the next thing was was next [TS]

00:19:52   thing was iCloud I think or maybe it was [TS]

00:19:53   iOS Bob but iCloud was at the end it was [TS]

00:19:55   iOS 5 yeah I'm gonna talk about I caught [TS]

00:19:57   first okay um [TS]

00:20:00   so I mean we are iCloud is weird because [TS]

00:20:03   like they did that press release and [TS]

00:20:04   they said we're gonna talk about iCloud [TS]

00:20:05   it was a Apple's upcoming cloud services [TS]

00:20:08   offering do you remember that yeah and I [TS]

00:20:10   tweeted that's like the most uh Napa [TS]

00:20:12   like phrase I've ever read right so also [TS]

00:20:14   like something Sun would say right so [TS]

00:20:16   the first part is upcoming since when [TS]

00:20:18   does Apple ever tell you anything that's [TS]

00:20:20   up coming up coming right away on Apple [TS]

00:20:22   like they don't you know pre mount stuff [TS]

00:20:23   like that and then cloud services [TS]

00:20:25   offering what the hell does that mean [TS]

00:20:26   that's like a corporate Enterprise [TS]

00:20:28   doublespeak BS that Apple absolutely [TS]

00:20:30   does not do ever and that's what they [TS]

00:20:32   call this thing so that was kind of you [TS]

00:20:34   know a low point I think for Apple PR [TS]

00:20:37   that you know the fact that they had to [TS]

00:20:38   explain it all I agree with Gruber that [TS]

00:20:40   they were just trying to once again set [TS]

00:20:42   expectations that there's not going to [TS]

00:20:43   be an iPhone on the stage right no [TS]

00:20:44   hardware guy seriously this is what [TS]

00:20:46   we're doing [TS]

00:20:46   lion iOS 5 iCloud or I can tell you what [TS]

00:20:49   it is but we're going to tell you the [TS]

00:20:50   name and that's it so I believe they had [TS]

00:20:52   to set expectations but cloud service [TS]

00:20:54   offering is not a great name for [TS]

00:20:56   anything um [TS]

00:20:59   now as for iCloud we all know like if [TS]

00:21:02   you've been following helpful for a long [TS]

00:21:03   time you know there was itools there was [TS]

00:21:05   Mac there was mobile me and no one liked [TS]

00:21:08   any of those things for varying reasons [TS]

00:21:09   you know they weren't that successful [TS]

00:21:10   they had problems they were annoying [TS]

00:21:13   they were expensive iCloud cloud [TS]

00:21:16   services offering brings to my all right [TS]

00:21:17   it's gonna be kind of like what dot Mac [TS]

00:21:21   mobile me all that stuff did but not as [TS]

00:21:23   crappy that was like the going to the [TS]

00:21:26   show you know what it's going to be and [TS]

00:21:28   the thing about these these cloud [TS]

00:21:30   services things is that like the way [TS]

00:21:32   Apple usually does stuff and Gruber had [TS]

00:21:34   a good article about this I think it was [TS]

00:21:35   a back page of Mac world is that they [TS]

00:21:37   create something create something simple [TS]

00:21:40   with like a clear purpose and message [TS]

00:21:42   and then they approve it they iterate [TS]

00:21:43   they polish you know they don't sit on [TS]

00:21:45   their laurels they don't make something [TS]

00:21:46   then try to milk it for profits or ever [TS]

00:21:48   you know they put out version 1 version [TS]

00:21:49   Joe and get better and better and refine [TS]

00:21:51   and just you know and that process leads [TS]

00:21:53   you from like the original iPod to you [TS]

00:21:56   know going up to like the the iPod Touch [TS]

00:21:59   like the gap between those two is [TS]

00:22:00   humongous and it's just you know under [TS]

00:22:02   the same product name iPod and they just [TS]

00:22:03   they just iterated iterated and just at [TS]

00:22:05   every opportunity like going from the [TS]

00:22:07   the mini to the Nano a big leap there [TS]

00:22:09   from the now after that crazy whistle [TS]

00:22:11   wristwatch thing and then on to iOS you [TS]

00:22:12   know [TS]

00:22:13   these products benefit from iterative [TS]

00:22:15   improvement now in the cloud space they [TS]

00:22:17   haven't gotten that benefit because [TS]

00:22:19   they've sort of gone to a bunch of dead [TS]

00:22:20   ends like itools was kind of like [TS]

00:22:22   whatever and then got Mac was like their [TS]

00:22:24   first attempt but people didn't really [TS]

00:22:25   like it and then you know MobileMe was [TS]

00:22:28   like well okay let's try it again how [TS]

00:22:30   about this [TS]

00:22:30   and it's like no that's still kind of [TS]

00:22:32   sucky so it's like a series of false [TS]

00:22:33   starts instead of say eye tools had been [TS]

00:22:36   off it awesome and they ate it on it and [TS]

00:22:38   kept the brand name you know and by now [TS]

00:22:40   we have like I to eye tools version 27 [TS]

00:22:42   it was super awesome [TS]

00:22:43   now we don't get the benefit of apples [TS]

00:22:46   usual iteration on cloud services [TS]

00:22:48   instead we get just a series of failures [TS]

00:22:50   and so no matter how good I cloud is it [TS]

00:22:52   disappoints me that it's not like the [TS]

00:22:54   fifth revision of some service you know [TS]

00:22:55   it's the first revision of some service [TS]

00:22:58   now you know how much underlying stopped [TS]

00:23:00   every user how you know how they [TS]

00:23:01   redesigned it under the covers it's a [TS]

00:23:03   shame that in 2011 we are getting the [TS]

00:23:05   very first you know iteration of this [TS]

00:23:08   product from Apple we have to wait like [TS]

00:23:10   five years for it to get you know really [TS]

00:23:11   good or whatever and it's like we're [TS]

00:23:15   much farther behind today than we would [TS]

00:23:17   be if if they had gotten a clue about [TS]

00:23:20   this cloud stuff so speaking of getting [TS]

00:23:23   a clue the money diagram and the iCloud [TS]

00:23:26   introduction again Gruber wrote about [TS]

00:23:29   this correctly thinking the most [TS]

00:23:30   important thing they showed him that he [TS]

00:23:32   note was the slide where it showed the [TS]

00:23:35   Mac which was previously described as [TS]

00:23:36   the digital hub like the place where you [TS]

00:23:38   connected all your stuff your grammar [TS]

00:23:39   ibutton stuff like that was demoted from [TS]

00:23:42   its place as the hub at the center of [TS]

00:23:44   this diagram lower down to be just [TS]

00:23:46   another device in the bottom they had [TS]

00:23:48   iPods laptops and the Mac right and then [TS]

00:23:51   what they put in its place it at the you [TS]

00:23:53   know the hub thing was you know iCloud a [TS]

00:23:55   big metal cloud looking thing and then [TS]

00:24:01   Jobs if you would listen to it's not any [TS]

00:24:04   of the previous shows where I talked [TS]

00:24:05   about their online services and compared [TS]

00:24:07   to Google where Google's things like [TS]

00:24:08   server canonical where the source of [TS]

00:24:10   truth is on the current is on the server [TS]

00:24:12   Steve Jobs literally said on stage that [TS]

00:24:15   cloud is the source of truth you know [TS]

00:24:16   that source of truth things like [TS]

00:24:18   technical you know a term of art for the [TS]

00:24:20   people influencing this stuff and he's [TS]

00:24:21   probably been embroiled in it enough to [TS]

00:24:23   have picked up that term to start [TS]

00:24:25   talking about it but [TS]

00:24:26   yeah that's what he said was that the [TS]

00:24:27   cloud is the source and everything else [TS]

00:24:29   is you know subordinate to that and it [TS]

00:24:31   sounds like exactly what Google does and [TS]

00:24:32   it sounds exactly like what I have been [TS]

00:24:35   asking for and the other thing that [TS]

00:24:36   again [TS]

00:24:37   I think Gruber noted this first and I [TS]

00:24:39   picked it up as well later sessions was [TS]

00:24:40   that throughout this entire thing where [TS]

00:24:42   he would say here's the cloud here's [TS]

00:24:43   your devices follow blah he did not say [TS]

00:24:45   the S word sync he didn't say and your [TS]

00:24:48   document sync from the cloud down to all [TS]

00:24:50   your devices or and your and you you [TS]

00:24:52   know put something here and it syncs up [TS]

00:24:53   to the cloud to say it's ask anyone [TS]

00:24:55   who's in this industry to talk about [TS]

00:24:57   this cloud stuff they will say the S [TS]

00:24:59   word at some point right and it seemed [TS]

00:25:02   like he was consciously avoiding it [TS]

00:25:05   because all of us were listening waiting [TS]

00:25:06   for him to say that and he wouldn't he [TS]

00:25:07   would pick a different we like it's [TS]

00:25:08   updated from or pushed to or you know [TS]

00:25:10   whatever they was like almost awkward [TS]

00:25:11   like he was working around it and in [TS]

00:25:13   fact many people who he did eventually [TS]

00:25:15   say sync because this is very difficult [TS]

00:25:16   to talk about this without saying sync [TS]

00:25:18   but the way he spoke about it was clear [TS]

00:25:20   he was trying not that we just slipped [TS]

00:25:21   up why why do you think it's important [TS]

00:25:23   not to say that well I'm I'm not sure [TS]

00:25:28   why I did eventually get it confirmed [TS]

00:25:31   from various sources that the Apple [TS]

00:25:34   message is try not to say sync right and [TS]

00:25:38   I think why they're not saying they [TS]

00:25:39   didn't give reasoning they just said [TS]

00:25:40   that yes that is actually a thing it's [TS]

00:25:41   not your imagination you're not going [TS]

00:25:42   crazy across the you know Steve can get [TS]

00:25:45   away with saying is who's going to yell [TS]

00:25:46   it when he slips up but anyway the thing [TS]

00:25:48   about sync is that sync is hard think [TS]

00:25:51   it's difficult to implement and people's [TS]

00:25:53   experience with sync especially on the [TS]

00:25:55   Mac is not good like I sync doesn't have [TS]

00:25:57   a good rep that Mac's sync with that [TS]

00:25:59   stupid conflict dialogue where you got [TS]

00:26:00   to pick something based on you know you [TS]

00:26:02   don't enough information to pick [TS]

00:26:03   sometimes you just see a big hex top of [TS]

00:26:04   the right left side you have to pick [TS]

00:26:06   like that sync you know or you try to [TS]

00:26:07   sync and you like double your contacts [TS]

00:26:09   or screw something up you know it's got [TS]

00:26:12   a bad rap it's a bad word people don't [TS]

00:26:15   like to hear that you know mmm and and [TS]

00:26:17   the thing and the reason and this is not [TS]

00:26:19   like just Apple screwing it up that [TS]

00:26:20   doesn't hurt but you know sync is just [TS]

00:26:23   hard period you know not everyone can [TS]

00:26:26   agree on what the right thing to do in a [TS]

00:26:28   situation where you have multiple [TS]

00:26:29   changes to something that are all [TS]

00:26:31   scattered throughout time like what is [TS]

00:26:32   if you got to ruin people and say what [TS]

00:26:34   should this look like they can't even [TS]

00:26:35   agree so how the hell can you implement [TS]

00:26:36   something in a computer program when [TS]

00:26:38   people can't even agree with [TS]

00:26:39   right thing to do is and this is like a [TS]

00:26:41   formula for bad user experience you know [TS]

00:26:43   one that when the mental model of the [TS]

00:26:45   user does not match the computer model [TS]

00:26:46   the user perceives that is bad user [TS]

00:26:48   interface so if the user thinks X should [TS]

00:26:50   happen and the computer has different [TS]

00:26:52   model it makes Y happen the user is [TS]

00:26:54   pissed off and like I said people are [TS]

00:26:56   going to all have different agreements [TS]

00:26:57   you can never make a computer model of [TS]

00:26:59   sync where everyone will agree with it [TS]

00:27:01   you know everyone will agree with with [TS]

00:27:02   the results and and the thing is like if [TS]

00:27:07   you if you throw this problem at a [TS]

00:27:08   computer scientist or you know cuz those [TS]

00:27:10   are the people implementing it and you [TS]

00:27:11   tell them to do synced like alright well [TS]

00:27:12   you know what they'll do something like [TS]

00:27:14   you know for this version control but in [TS]

00:27:16   software that's that's a you know all [TS]

00:27:18   about sync of taking change from one [TS]

00:27:20   person another person merging them [TS]

00:27:22   together and stuff like that [TS]

00:27:23   but if you were to implement that in a [TS]

00:27:25   straightforward way things that things [TS]

00:27:28   that like are considered clean merges in [TS]

00:27:31   a version control system for example a [TS]

00:27:32   clean the you know three-way merge which [TS]

00:27:34   is software developer can understand and [TS]

00:27:36   understand why I got there and [TS]

00:27:37   implemented and so on and so forth [TS]

00:27:39   regular people have no idea what the [TS]

00:27:41   hell through emerges so you can get [TS]

00:27:43   things like we have a single document [TS]

00:27:44   like a single text file that's updated [TS]

00:27:45   by several different people in several [TS]

00:27:47   different locations across time [TS]

00:27:48   something that is technically speaking a [TS]

00:27:51   clean merge of all those changes will [TS]

00:27:53   result in from the users perspective a [TS]

00:27:56   nonsensical document that never existed [TS]

00:27:58   in that state in any one place so as far [TS]

00:28:00   as they're concerned like what do you [TS]

00:28:01   mean this is a clean merge of my changes [TS]

00:28:02   I never saw this document in front of me [TS]

00:28:04   when I went into this other computer I [TS]

00:28:06   loaded my document up and what I saw [TS]

00:28:08   there was not what I saw on computer a [TS]

00:28:09   not wanting so I've had it but some [TS]

00:28:11   weird conglomerate that I don't like but [TS]

00:28:13   on the other hand things like you know [TS]

00:28:14   not documents with records like a [TS]

00:28:16   contact people want mergers there [TS]

00:28:18   because like I added the guys telephone [TS]

00:28:20   number here and then when I saw them in [TS]

00:28:21   you know in person I added his email [TS]

00:28:23   address on my iPod and then on my Mac I [TS]

00:28:25   want to see those things merged right [TS]

00:28:26   right so it's just it's really hard to [TS]

00:28:29   get to get sync right on this and I [TS]

00:28:33   think that's why they wanted to avoid [TS]

00:28:34   the word and in the implementation of [TS]

00:28:37   octa which they didn't go into and [TS]

00:28:38   unfortunately I can't go into it because [TS]

00:28:39   it was NDA let's just say it operates in [TS]

00:28:44   practice a little bit differently than [TS]

00:28:47   that diagram I guess I can't what kind [TS]

00:28:50   of discuss about that [TS]

00:28:53   yeah I guess I can talk about so in in [TS]

00:28:55   the keynote he was saying that the [TS]

00:28:57   server is a source of truth but all of [TS]

00:28:59   his discussion of I clouds especially [TS]

00:29:01   documents in the cloud and stuff like [TS]

00:29:02   that later in the thing where he's [TS]

00:29:04   showing diagrams with pictures moving [TS]

00:29:06   using the cloud and the devices it was [TS]

00:29:08   all about documents travelling between [TS]

00:29:09   devices he would always say things like [TS]

00:29:11   I think this is a direct quote that have [TS]

00:29:13   my notices iCloud pushes documents to [TS]

00:29:15   users devices automatically so that [TS]

00:29:19   sounds fine everything is like well he's [TS]

00:29:20   avoiding saying the words think he's [TS]

00:29:21   just saying push but let's get back to [TS]

00:29:23   you know my thing where I talk about [TS]

00:29:24   Google's model where the server is [TS]

00:29:25   canonical Google doesn't talk in those [TS]

00:29:29   terms Google doesn't push anything [TS]

00:29:30   anywhere your document never leaves the [TS]

00:29:34   server like your Google Docs thing it's [TS]

00:29:36   your document is in the cloud you see it [TS]

00:29:38   when you view it on an application on [TS]

00:29:40   one of your devices when you bring up a [TS]

00:29:42   web browser on whatever device you have [TS]

00:29:43   you are looking at the one and only copy [TS]

00:29:45   of that document that is in the cloud [TS]

00:29:46   versus the way Apple talks about it [TS]

00:29:49   which is the the cloud pushes the [TS]

00:29:52   document down to all the devices as in [TS]

00:29:54   each document has a copy of that thing [TS]

00:29:56   and your document is made in one place [TS]

00:29:58   goes up to the cloud goes down to that [TS]

00:30:00   device down to that device down to that [TS]

00:30:01   device now it's kind of semantics it's [TS]

00:30:04   like what's the difference between [TS]

00:30:05   pushing the document from where I write [TS]

00:30:07   it up to the cloud and then pushing it [TS]

00:30:08   down to all of the other things versus [TS]

00:30:11   oh it was always in the cloud and you're [TS]

00:30:12   just viewing it there well when you view [TS]

00:30:13   it obviously the bits of the document [TS]

00:30:15   are coming down but like there is a [TS]

00:30:16   technical difference like in theory I [TS]

00:30:19   mean this is not practically speaking [TS]

00:30:20   what goes on but in theory when you pull [TS]

00:30:22   up a document in Google Docs it could [TS]

00:30:24   just show you the first page of the [TS]

00:30:25   document and the only bytes that were [TS]

00:30:26   transferred from Google server to you is [TS]

00:30:27   the first page but the mental model that [TS]

00:30:30   Apple is proposing is that when you make [TS]

00:30:33   a document on your Mac it gets pushed up [TS]

00:30:36   to the cloud and when you pop fire up [TS]

00:30:37   your iPad that document the whole thing [TS]

00:30:39   gets pushed down and you open in a pages [TS]

00:30:41   in your iPad and there's the whole [TS]

00:30:42   document right it's not like you're [TS]

00:30:45   using pages it's not a viewer app for a [TS]

00:30:47   file that lives in the cloud pages is an [TS]

00:30:49   application that opens local files and [TS]

00:30:51   the iCloud magic makes that file you [TS]

00:30:53   created they're also local over here you [TS]

00:30:54   see what I'm saying it's like no it's [TS]

00:30:56   Holly it's a little bit especially when [TS]

00:30:59   you get to down to like the bits and [TS]

00:31:01   bytes it's just the term of semantics [TS]

00:31:03   it's just a question of semantics in [TS]

00:31:04   just the words you use but I really [TS]

00:31:05   think there's something there in term [TS]

00:31:06   of how the two companies think about [TS]

00:31:08   things in terms of like who owns the day [TS]

00:31:10   that I you know and like how the [TS]

00:31:12   importance of the server and stuff like [TS]

00:31:13   that and the thing that occurs to me [TS]

00:31:17   when I look at that diagram that's got [TS]

00:31:18   the cloud at the top and devices on the [TS]

00:31:20   bottom is it the shape of that diagram [TS]

00:31:22   is artificial the cloud top the the [TS]

00:31:25   documents on the bottom like a big [TS]

00:31:27   triangle you know whether the the cloud [TS]

00:31:29   is the source of truth say I think if [TS]

00:31:32   you take all the items in a diagram and [TS]

00:31:34   rearrange them there's nothing about the [TS]

00:31:37   cloud that makes it well there is so [TS]

00:31:39   there are some things but nothing that [TS]

00:31:41   makes it special like it's more of a [TS]

00:31:43   peer-to-peer relationship than it is a [TS]

00:31:45   googles thing where the server has your [TS]

00:31:47   document right it's more of a p2p thing [TS]

00:31:50   and it's especially true because they [TS]

00:31:51   talk about land sink which obviously [TS]

00:31:52   Dropbox does like if you have two [TS]

00:31:54   machines that have Dropbox and you put a [TS]

00:31:56   new file in your Dropbox I you know you [TS]

00:31:59   log on to your Dropbox on one computer [TS]

00:32:01   and another computer has files that this [TS]

00:32:05   one doesn't have this one hadn't been [TS]

00:32:06   turned on in a while instead of copying [TS]

00:32:07   those files down from Dropbox it will [TS]

00:32:09   copy them over your land from your other [TS]

00:32:10   Mac because it's a lot faster to get [TS]

00:32:12   that document from the Mac that has it [TS]

00:32:13   been through all with the Dropbox [TS]

00:32:14   servers you know what I mean now most [TS]

00:32:17   people wouldn't say that Dropbox is [TS]

00:32:18   peer-to-peer but right does that you [TS]

00:32:20   know they call it land syncing right so [TS]

00:32:21   in the relationship in that diagram if [TS]

00:32:25   you turn on your iPad and it hasn't been [TS]

00:32:28   turned on for a while and your Mac in [TS]

00:32:29   the other room has a new version of some [TS]

00:32:31   document your iPad is not going to go to [TS]

00:32:33   iCloud and ask it for that document it's [TS]

00:32:35   going to get it directly from the Mac [TS]

00:32:37   over there over your LAN at least that [TS]

00:32:39   was a sudden thing like it so it seems [TS]

00:32:40   more peer-to-peer than it is server [TS]

00:32:44   canonical Google type thing right and [TS]

00:32:46   technologically speaking there are [TS]

00:32:48   details now that I can't go into whether [TS]

00:32:50   that really is the case but just from [TS]

00:32:52   from the diagram it's you know obviously [TS]

00:32:56   the iCloud is a special peer it's not [TS]

00:32:58   the same as all the other peers but it [TS]

00:32:59   seems almost kind of peer to peer [TS]

00:33:00   especially since the documents always [TS]

00:33:02   moving around it's not like they live [TS]

00:33:03   them on the cloud we look at them [TS]

00:33:05   they're moving around you know and again [TS]

00:33:08   there are more technical details that [TS]

00:33:09   but I'd only go into it our first [TS]

00:33:11   sponsor today is Rackspace comm service [TS]

00:33:13   leader in cloud computing if you're [TS]

00:33:15   building an application chances are [TS]

00:33:17   email is a very important part of it [TS]

00:33:19   you sign up for Rackspace Cloud Servers [TS]

00:33:21   you become eligible for a free SendGrid [TS]

00:33:24   account worth up to forty thousand [TS]

00:33:27   emails per month a managing email [TS]

00:33:29   deliverability is something that's hard [TS]

00:33:30   it's a challenge to do this and now with [TS]

00:33:33   Rackspace and SendGrid you don't have to [TS]

00:33:35   you don't have to manage it anymore you [TS]

00:33:36   can learn more about the Rackspace cloud [TS]

00:33:38   services in general and more about this [TS]

00:33:40   special offer by going to Rackspace comm [TS]

00:33:43   slash five-by-five [TS]

00:33:45   um so mobile me mold me is dead Steve [TS]

00:33:49   Nannes pretty much gone right and it'll [TS]

00:33:52   continue people can continue to use it [TS]

00:33:55   to a certain degree all of the fine my [TS]

00:33:58   Mac or Find My iPhone iPod stuff will [TS]

00:34:02   continue to work but how do you feel for [TS]

00:34:05   the poor people who thought wow in [TS]

00:34:07   advance of iCloud I better sign up for [TS]

00:34:09   that MobileMe account bought one yeah [TS]

00:34:11   they can get refunds through some [TS]

00:34:12   process and everyone's getting extended [TS]

00:34:14   to like 2012 June or something you know [TS]

00:34:18   but the thing about isn't in the keynote [TS]

00:34:20   he put that up on the stage and he [TS]

00:34:23   described iCloud at a high-level term [TS]

00:34:24   and he said you know well how can you [TS]

00:34:27   trust this isn't this from the same [TS]

00:34:28   company that brought us mobile me you [TS]

00:34:31   know which is usually you don't hear [TS]

00:34:32   Apple saying that a product that existed [TS]

00:34:35   10 seconds ago is a piece of crap but [TS]

00:34:37   that's basically what they do you know [TS]

00:34:38   sometimes they'll crap on their products [TS]

00:34:40   that were from years ago and say bad [TS]

00:34:41   things about them but the old me was [TS]

00:34:42   like right up until that keynote started [TS]

00:34:44   it was their one and only you know it [TS]

00:34:46   online service is offering and then in [TS]

00:34:48   that keynote they just he just threw it [TS]

00:34:49   under the bus right right that was a big [TS]

00:34:51   laugh line in the keynote right because [TS]

00:34:52   you know it's shocking to hear him say [TS]

00:34:54   something like that only Steve Jobs can [TS]

00:34:56   get away was saying something like that [TS]

00:34:57   and we all kind of agree and it's funny [TS]

00:34:59   but then he went on not to really answer [TS]

00:35:03   that question you know how can you trust [TS]

00:35:04   his company brought your mobile me and [TS]

00:35:05   we got the laughs and it's like alright [TS]

00:35:06   so how can we we kind of tried to answer [TS]

00:35:09   but like what boil down to is like trust [TS]

00:35:12   us we got to right this time we you know [TS]

00:35:14   that I guess the answer was we screwed [TS]

00:35:17   up so bad we scribbs so bad the first [TS]

00:35:19   time we won't make that mistake well [TS]

00:35:21   that was the third time charm but like [TS]

00:35:23   by them publicly acknowledging how awful [TS]

00:35:26   MobileMe was it was reassuring us that [TS]

00:35:28   yes we understand that we screwed up [TS]

00:35:30   we're not under the deluge [TS]

00:35:31   that we did just fine before and it's [TS]

00:35:33   just you know your fault for not [TS]

00:35:34   understanding our grand vision and why [TS]

00:35:36   your people whose complaint like so [TS]

00:35:37   showing that they understood like us [TS]

00:35:39   what was wrong with MobileMe was [TS]

00:35:41   supposed to give us the faith that they [TS]

00:35:43   would do something better and it did [TS]

00:35:44   help a little bit but there was no like [TS]

00:35:47   well let me tell you exactly why it's [TS]

00:35:48   going to be different this time so in [TS]

00:35:51   terms of the iCloud stuff you know we'll [TS]

00:35:55   see again maybe fourth time is the charm [TS]

00:35:56   but the questions I have for mobile [TS]

00:35:58   media though aren't answered anywhere [TS]

00:36:00   that I found I've been trying to read on [TS]

00:36:01   it as much as I could in between doing [TS]

00:36:02   stuff but what about stuff like [TS]

00:36:06   galleries that you put up from iPhoto or [TS]

00:36:09   I websites you know what about the iWeb [TS]

00:36:11   application all that business where does [TS]

00:36:14   that stuff go because I have I have [TS]

00:36:15   stuff back from you know dotmac homepage [TS]

00:36:17   and then I have I web pages and I do [TS]

00:36:19   have you know I photo galleries and I [TS]

00:36:21   mean I forgot again to the iPhoto [TS]

00:36:23   application right so what's going to [TS]

00:36:25   happen to that stuff does that stay up [TS]

00:36:26   there forever is it get decommissioned [TS]

00:36:28   after you know June 30th 2012 and Hubble [TS]

00:36:31   me goes away what happens if you tried [TS]

00:36:34   in iPhoto try to say you know upload [TS]

00:36:36   this I you know this MobileMe gallery [TS]

00:36:37   thing does it not work does it say sorry [TS]

00:36:39   even though you have this program and it [TS]

00:36:41   used to do this MobileMe is actually [TS]

00:36:43   gone now so tough luck right and by the [TS]

00:36:45   way if you have pictures there they're [TS]

00:36:46   all gone no answers for that so far [TS]

00:36:48   judging by how they decommissioned Mac [TS]

00:36:50   homepage I'm I don't have great hope [TS]

00:36:52   that they're going to help us preserve [TS]

00:36:53   our stuff in any particular way so it's [TS]

00:36:55   kind of depressing at least iWeb I think [TS]

00:36:56   you can export it to an FTP server and I [TS]

00:36:58   think you're an exporter does local HTML [TS]

00:37:00   or something like that so you won't lose [TS]

00:37:01   your stuff but I don't know we're gonna [TS]

00:37:03   use for the equivalent that because the [TS]

00:37:04   reason I use iWeb which is an awful [TS]

00:37:06   awful program you should never use it by [TS]

00:37:07   the way but the reason I use it is [TS]

00:37:09   because it integrates our my family [TS]

00:37:11   rather use it as integrates with the [TS]

00:37:13   iLife applications and someone who [TS]

00:37:15   doesn't know any HTML can just drag a [TS]

00:37:16   bunch of images out write a little blog [TS]

00:37:18   post and you know and put it on its way [TS]

00:37:20   I think my wife in particular now has [TS]

00:37:23   more than enough skills to be able to [TS]

00:37:25   use like a flash uploader like you do [TS]

00:37:27   when you know Shutterfly or facebook or [TS]

00:37:28   whatever to do the same thing but we're [TS]

00:37:30   back when we started doing this it was [TS]

00:37:31   just easier to say all right you know [TS]

00:37:33   how iPhoto works well here's all your [TS]

00:37:34   iPhoto stuff and just drag it onto the [TS]

00:37:35   page versus using one of those stupid [TS]

00:37:37   uploader things you know so I'll be kind [TS]

00:37:40   of sad to see the idea of an application [TS]

00:37:42   like iWeb go away and I'm just [TS]

00:37:45   is this a guarantee that iWeb is going [TS]

00:37:48   away I mean I just assumed I mean like [TS]

00:37:50   it's hosted on mobile me hosting and no [TS]

00:37:52   part of the iCloud offering was like and [TS]

00:37:54   we'll host web pages for you like they [TS]

00:37:55   never said that at any point you know so [TS]

00:37:58   there were there were a lot and a lot of [TS]

00:38:00   people have emailed us or asked on [TS]

00:38:03   Twitter you know what what is going to [TS]

00:38:04   happen with that I did dug up early on [TS]

00:38:06   that little article from Apple that [TS]

00:38:09   basically said you know this is good for [TS]

00:38:11   another couple months but it doesn't [TS]

00:38:13   doesn't really answer any of those [TS]

00:38:14   questions do you think that the number [TS]

00:38:16   of people that were actually just using [TS]

00:38:18   those services whether it's iWeb or [TS]

00:38:21   whatever kind of hosting that there just [TS]

00:38:23   weren't enough people doing it to matter [TS]

00:38:25   to Apple that that they felt like well [TS]

00:38:28   it you know [TS]

00:38:28   only few people use it so we can get rid [TS]

00:38:30   of it well I think they just want clean [TS]

00:38:32   breaks like their apples always big [TS]

00:38:33   about the clean break and I certainly [TS]

00:38:35   disdain the job show for mobile me he [TS]

00:38:38   wants that out of his sight out of mind [TS]

00:38:40   stops like yeah I firstly yeah you're [TS]

00:38:42   right I don't think there are a lot of [TS]

00:38:43   people using I don't think there are a [TS]

00:38:44   lot of people using mobile me period and [TS]

00:38:45   is even a smaller fraction was using [TS]

00:38:47   these particular services and they've [TS]

00:38:48   already shown with that Mac home page [TS]

00:38:50   when they decommission that they don't [TS]

00:38:51   mind telling people like you got six [TS]

00:38:53   months to get your crap out of there and [TS]

00:38:54   then we're just gonna take it offline we [TS]

00:38:55   don't care where you go but you can't [TS]

00:38:56   stay here you know that they did that [TS]

00:38:59   with that and with moldy homepage or [TS]

00:39:01   with Mac homepage I think they're gonna [TS]

00:39:02   do the same thing with with mobile meat [TS]

00:39:04   but the jury's still out because I [TS]

00:39:05   haven't said anything one way or the [TS]

00:39:06   other and they have you know until June [TS]

00:39:08   2012 to decide what they're gonna do so [TS]

00:39:10   maybe the most likely they haven't even [TS]

00:39:11   decided yet you know this one the next [TS]

00:39:15   site about iCloud iCloud is free it was [TS]

00:39:18   a phrase used often he was the big [TS]

00:39:20   keynote transition with the big giant [TS]

00:39:21   free word comes down and smashes the $99 [TS]

00:39:24   from mobile mates and you get you know [TS]

00:39:27   email contacts and calendar syncing for [TS]

00:39:28   everybody for free how Lou you because [TS]

00:39:31   Tom Mac and MobileMe were so horrible we [TS]

00:39:33   had to pay $99 a year and you can add an [TS]

00:39:35   additional email address for like 10 [TS]

00:39:37   bucks a year which is insane [TS]

00:39:38   anyway 10 dollars for an email address [TS]

00:39:40   right but then that person wouldn't be [TS]

00:39:42   able to sync their email contacts and [TS]

00:39:44   calendar there would only Stoney be one [TS]

00:39:46   eye disk you know so like well you know [TS]

00:39:47   so I could sink my stuff but my wife [TS]

00:39:49   could unless we bought the family plan [TS]

00:39:50   which is like 150 bucks it was just all [TS]

00:39:52   it was like in a fantasy land [TS]

00:39:54   right but when he said iCloud is free I [TS]

00:39:57   remember thinking [TS]

00:39:58   tweeting at the time like you know uh [TS]

00:40:01   Apple thinks iCloud is so good they're [TS]

00:40:03   gonna make you pay for you know and I [TS]

00:40:04   kept waiting for the other shoe to drop [TS]

00:40:05   and so they went through this whole [TS]

00:40:06   thing of like well there's three other [TS]

00:40:07   apps and then three more apps and [TS]

00:40:08   there's documents in the cloud and also [TS]

00:40:10   stuff but I was like no Apple has to get [TS]

00:40:12   paid right then I couldn't do anything [TS]

00:40:13   out of the goodness of their heart there [TS]

00:40:15   has to you know it's not charity and it [TS]

00:40:17   doesn't do ad supported stuff and at [TS]

00:40:18   some point they explicitly said on by [TS]

00:40:20   the way in our mail there's no ads like [TS]

00:40:22   so sticking it to Google you know now [TS]

00:40:24   it's not ad supported isn't it and we're [TS]

00:40:27   telling you all this stuff is free how [TS]

00:40:29   are they going to get money right and [TS]

00:40:31   finally the very very end and I thought [TS]

00:40:32   it was super clever because I did not [TS]

00:40:34   predict this the way the way they're [TS]

00:40:36   going to get paid to say iCloud is free [TS]

00:40:38   but you know what cost 25 bucks a year [TS]

00:40:40   iTunes Match right and they give it a [TS]

00:40:42   different name and it's like well it's [TS]

00:40:45   it's vaguely related to iCloud but no [TS]

00:40:47   iCloud is free you see iTunes Match is [TS]

00:40:49   $25 but items matches you know it's so [TS]

00:40:51   incredibly attractive because they are [TS]

00:40:52   the only company that did the deals with [TS]

00:40:54   the record companies it's like legal [TS]

00:40:55   free and clear and by the way we'll [TS]

00:40:57   upload all your crazy music that we [TS]

00:40:59   can't match which was my big concern I [TS]

00:41:01   thought there's no way in hell they [TS]

00:41:02   would do that I don't know how they song [TS]

00:41:03   that was I was like how how is iTunes [TS]

00:41:05   Match going to help me because I have [TS]

00:41:07   things like you know anime soundtracks [TS]

00:41:09   are like video game music remixes that [TS]

00:41:12   are never ever ever going to be on the [TS]

00:41:15   iTunes music store and they are never [TS]

00:41:16   gonna Majan that's what I listen to a [TS]

00:41:18   lot of the time these really obscure [TS]

00:41:19   things that you know nobody else likes [TS]

00:41:21   slow you know knows about or has up in a [TS]

00:41:24   store somewhere is it just like a sound [TS]

00:41:26   of modem connecting or something they [TS]

00:41:28   listen to you don't well you're not [TS]

00:41:31   you're not a really a video gamer but if [TS]

00:41:32   you're a gamer you have emotional [TS]

00:41:34   connections to theme songs from video [TS]

00:41:36   games I can count I'm on the same page [TS]

00:41:38   right and so so piece are you listened [TS]

00:41:41   to like the Frogger scene theme song or [TS]

00:41:43   dying or something well you start from [TS]

00:41:45   that premise of like you know the 8-bit [TS]

00:41:46   music with the bleeps and the boobs and [TS]

00:41:47   then people do remixes or orchestral [TS]

00:41:50   arrangements or combinations like that [TS]

00:41:51   leo C remix that I think is org letter [TS]

00:41:54   oh the literacy it stands for [TS]

00:41:56   overclocked remix org is a website [TS]

00:41:58   that's just filled with videogame [TS]

00:41:59   remixes and anime soundtracks like [TS]

00:42:02   you're watching anime that you like [TS]

00:42:03   there you have interesting soundtracks [TS]

00:42:04   in the Mario or even just things like [TS]

00:42:06   movie soundtracks iTunes doesn't have [TS]

00:42:07   everything and they have you know [TS]

00:42:08   whatever 18 million songs they don't [TS]

00:42:09   have everything but if you couldn't [TS]

00:42:11   listen to like say [TS]

00:42:12   that's what you're into this week and [TS]

00:42:14   you listen to you know a new soundtrack [TS]

00:42:15   or new but remix or even like you know [TS]

00:42:16   there's illegal mashups you find online [TS]

00:42:18   from the best of Booty and stuff like [TS]

00:42:19   that they're not going to be on iTunes [TS]

00:42:21   or because they're all completely [TS]

00:42:21   illegal but they're great some weeks [TS]

00:42:23   that's what I'm listening to right so if [TS]

00:42:25   iTunes Match had no solution to that it [TS]

00:42:26   wouldn't be very good well they're gonna [TS]

00:42:28   upload that for you too [TS]

00:42:29   you know so they will not upload the [TS]

00:42:32   stuff they can match that's that was the [TS]

00:42:33   big selling point you don't have to [TS]

00:42:34   spend a week uploading of course [TS]

00:42:35   wouldn't take me a week over FiOS but [TS]

00:42:37   for regular people it's going to take [TS]

00:42:38   them a long time to jam all their [TS]

00:42:39   information online [TS]

00:42:40   they said no Apple will just scan your [TS]

00:42:42   stuff match it and say or I found that [TS]

00:42:44   down there yeah we've got that for you [TS]

00:42:45   in the cloud found that down there [TS]

00:42:46   you've got the 40 on the cloud and the [TS]

00:42:48   stuff they didn't find they'll just [TS]

00:42:49   upload those 10 songs so it is [TS]

00:42:51   incredibly attractive offer to get any [TS]

00:42:52   music you buy anywhere any music you [TS]

00:42:55   ripped from your CDs anything anywhere [TS]

00:42:57   in your iTunes library you can listen to [TS]

00:42:58   everywhere [TS]

00:43:00   and you just give us 25 bucks a year so [TS]

00:43:02   it's recurring revenue I'm sure out of [TS]

00:43:04   that 25 bucks the record companies are [TS]

00:43:06   getting paid Apple's getting paid I [TS]

00:43:08   don't think it's covering their costs [TS]

00:43:10   but I think they finally have have come [TS]

00:43:13   become good come to peace becomes a [TS]

00:43:17   terms with the idea that online is gonna [TS]

00:43:21   be a bit of a cost center for them okay [TS]

00:43:23   I remember talking to somebody that [TS]

00:43:24   mobled me way back when when I wrote [TS]

00:43:25   some some really nasty thing about [TS]

00:43:26   mobile me because it was pissing me off [TS]

00:43:28   and someone from the MobileMe team was [TS]

00:43:30   talking to me and I asked does the [TS]

00:43:33   MobileMe team have to make money like [TS]

00:43:35   are they responsible for you know profit [TS]

00:43:38   and loss or whatever now there was that [TS]

00:43:40   fortune story recently that said that [TS]

00:43:41   people inside Apple are not responsible [TS]

00:43:45   for profit and loss really within the [TS]

00:43:46   departments but it's still an awareness [TS]

00:43:48   of like are you expected to make money [TS]

00:43:50   like at the end of the day like or you [TS]

00:43:52   know and the MobileMe guy said yeah [TS]

00:43:54   we're you know we're expected to like [TS]

00:43:56   cover our costs you know it's not again [TS]

00:43:58   it's not a charity right but that five [TS]

00:44:01   hundred million dollar datacenter and [TS]

00:44:02   all the bandwidth and all the stuff like [TS]

00:44:04   that there's no way I can show this away [TS]

00:44:06   maybe I don't know what their numbers [TS]

00:44:08   are like do they think enough people are [TS]

00:44:10   gonna sign up for iTunes Match at 25 [TS]

00:44:12   bucks a year that's going to pay for [TS]

00:44:13   whatever they have to pay to all the [TS]

00:44:15   record labels plus cover all their [TS]

00:44:16   hosting costs for the free iCloud I [TS]

00:44:18   don't know I haven't done the math on it [TS]

00:44:20   it doesn't it seems to you like it's not [TS]

00:44:22   enough money oh it's definitely oh it's [TS]

00:44:24   definitely not enough [TS]

00:44:25   money but here so here's a question but [TS]

00:44:27   something I just want to address and see [TS]

00:44:29   if you know the answer if you've been [TS]

00:44:31   able to deduce the answer and that is [TS]

00:44:33   let's say you do this iTunes Match right [TS]

00:44:37   you pay your twenty five bucks yep [TS]

00:44:40   let's say you've got I don't know if I [TS]

00:44:43   what's a reasonable amount of gigs of [TS]

00:44:45   music to have five ten I don't know say [TS]

00:44:47   today it stands one twenty twenty yeah [TS]

00:44:50   so you go through and you you you go [TS]

00:44:53   through and it finds data you know it [TS]

00:44:55   finds says oh I I can get 85% of that [TS]

00:44:59   you pay your twenty five bucks now [TS]

00:45:01   you've got you know whatever it is [TS]

00:45:03   fifteen gigs are more in the cloud now [TS]

00:45:06   you can download that to your iPad you [TS]

00:45:08   can download that to your iPhone your [TS]

00:45:09   other Mac's right all from the cloud and [TS]

00:45:11   then you're actually maybe even getting [TS]

00:45:13   higher bitrate higher quality music than [TS]

00:45:16   you might have ripped it yeah I forgot [TS]

00:45:17   to mention that yeah they also you know [TS]

00:45:19   they match the song they're not matching [TS]

00:45:21   the file so if you have a crappy version [TS]

00:45:23   of a song they've got a better one they [TS]

00:45:24   let you listen to that right so you may [TS]

00:45:26   have ripped it at 64 for uh you know who [TS]

00:45:29   knows 128 who knows what you did right [TS]

00:45:31   and they're gonna know we'll give you [TS]

00:45:32   this high-quality one so here's the [TS]

00:45:34   question let's say that the Year comes [TS]

00:45:36   up and you say ah I can't afford it or I [TS]

00:45:38   don't want to renew or I'm not really [TS]

00:45:39   using this you keep those tracks right [TS]

00:45:42   or do they go away do they get taken for [TS]

00:45:45   good you keep which tracks alright with [TS]

00:45:47   256 is yeah are they still in in the [TS]

00:45:50   iCloud for you are they still in your [TS]

00:45:52   iCloud are they still stand down on your [TS]

00:45:54   devices and they're yours once you get [TS]

00:45:57   them I'll have to try that I haven't [TS]

00:45:59   because I haven't actually tried it yet [TS]

00:46:01   but here's my thing about like the [TS]

00:46:02   previous discussion about what iCloud [TS]

00:46:04   actually does that it's actually making [TS]

00:46:06   a date the data move around between your [TS]

00:46:07   devices versus we've got one copy of [TS]

00:46:10   your data it's in the cloud and you can [TS]

00:46:12   view it or stream it from that location [TS]

00:46:14   now I would imagine that it's going to [TS]

00:46:18   send you like you know the whole 256 [TS]

00:46:21   kilobyte AAC file right like if for [TS]

00:46:24   example if you were to go on to a brand [TS]

00:46:25   new device you just bought an iPhone and [TS]

00:46:27   you you know start listening to music [TS]

00:46:28   and iCloud it's not gonna be streaming [TS]

00:46:30   it from iCloud you know it's kind of [TS]

00:46:31   eventually I would assume copy all those [TS]

00:46:34   songs down to your I'm just again I'm [TS]

00:46:36   just speculating but like based on how [TS]

00:46:38   document [TS]

00:46:39   in the cloud everything else works it [TS]

00:46:40   seems to me that no I wouldn't say that [TS]

00:46:43   like iTunes Match has to be necessarily [TS]

00:46:45   anyway related to documents in the cloud [TS]

00:46:46   but just based on their idea of like [TS]

00:46:48   pushing document between it seems like [TS]

00:46:49   you would have the file and it's DRM [TS]

00:46:51   free and I suppose they could try to [TS]

00:46:53   yank it away from you but I don't think [TS]

00:46:56   so I think everything that happens stays [TS]

00:46:58   and I think if you were to stop paying [TS]

00:47:00   all you would lose is that now when you [TS]

00:47:02   buy a song in your iPhone it doesn't [TS]

00:47:03   suddenly appear on your Mac like that's [TS]

00:47:04   what you're losing right right you're [TS]

00:47:05   losing that synchronization so it's not [TS]

00:47:07   so much about you know because you you [TS]

00:47:10   already had the rights to that one song [TS]

00:47:11   like even if it wasn't something in the [TS]

00:47:13   iTunes Store like assume you you ripped [TS]

00:47:14   something from a CD that Apple doesn't [TS]

00:47:16   own you know that's your song you could [TS]

00:47:18   already put it on your iPhone your iPod [TS]

00:47:19   your iPad you can already do that now [TS]

00:47:21   right so it's not in something new [TS]

00:47:22   you're getting all you're getting is the [TS]

00:47:23   you don't have to do it manually you [TS]

00:47:25   don't have to synchronize all your stuff [TS]

00:47:27   and copy it around and it will go [TS]

00:47:28   through this intermediary point and do [TS]

00:47:30   it for you so I'm assuming you keep all [TS]

00:47:31   that stuff and and if they upgraded you [TS]

00:47:33   I'm assuming you keep the upgrades but [TS]

00:47:35   we're all just guessing it's they'd have [TS]

00:47:38   to be able to keep them it's just it [TS]

00:47:40   just seems like the way Apple does [TS]

00:47:41   things is we copy your stuff around from [TS]

00:47:44   place to place not we have one copy of [TS]

00:47:46   it that you can access sometimes then we [TS]

00:47:47   take away your access right so that that [TS]

00:47:50   transitions nicely into what iCloud is [TS]

00:47:52   not doing and what I Khaled is [TS]

00:47:54   definitely not doing I don't remember [TS]

00:47:55   this is in the keynote it's just in my [TS]

00:47:57   notes but one thing is the only not [TS]

00:47:59   doing is storing all your data so for [TS]

00:48:01   example it is not backing all your stuff [TS]

00:48:05   up right even though they said it'll be [TS]

00:48:07   backups for your iPhone and if you lose [TS]

00:48:08   your phone just go to a new phone typing [TS]

00:48:10   username password and all your stuff is [TS]

00:48:12   there when they say all your stuff like [TS]

00:48:15   if you look at the size of your iTunes [TS]

00:48:16   backup you know your iphones backup in [TS]

00:48:18   itunes like look you know it's in i [TS]

00:48:20   don't know somewhere into like you know [TS]

00:48:22   library application support something or [TS]

00:48:24   other music whatever the backups are [TS]

00:48:26   only a couple hundred Meg's because [TS]

00:48:27   they're not making a separate copy of [TS]

00:48:29   all your music because that's already in [TS]

00:48:30   your iTunes library they're not making a [TS]

00:48:31   separate copy of all the iPhoto stuff [TS]

00:48:33   that sync there but that's already the [TS]

00:48:34   iPhoto library they're only backing out [TS]

00:48:36   basically your apps and whatever [TS]

00:48:37   application specific data you happen to [TS]

00:48:39   have in your phone that's not actually a [TS]

00:48:40   lot so when they say they're backing up [TS]

00:48:42   your phone they're not like they're only [TS]

00:48:46   backing it up enough to restore its [TS]

00:48:48   state to the way it was so I I doubt [TS]

00:48:51   they're you know for example they're not [TS]

00:48:52   backing out [TS]

00:48:52   all the iTunes music that's on your [TS]

00:48:54   phone because that would be gigantic [TS]

00:48:55   because they know they can get that [TS]

00:48:56   again down from you know they can get it [TS]

00:48:58   from synchronizing through your Mac up [TS]

00:49:00   through the cloud down to your other [TS]

00:49:01   thing or through iTunes Match or any [TS]

00:49:03   other type of service alright and for [TS]

00:49:05   the Mac stuff forget it they're [TS]

00:49:06   certainly not letting you shove all your [TS]

00:49:09   iPhoto library up there and I think most [TS]

00:49:11   people's Macs iPhoto library is the [TS]

00:49:12   largest consumer of disk space that's [TS]

00:49:14   certainly true online you know because [TS]

00:49:16   that photo stream thing they have that [TS]

00:49:18   only stores photos for 30 days and the [TS]

00:49:21   synchronizing down stuff then only [TS]

00:49:22   synchronize a thousand of those for the [TS]

00:49:24   latest a thousand photos down to your [TS]

00:49:26   iPad and your iPhone and your Apple TV [TS]

00:49:28   so if your Mac blows up and you didn't [TS]

00:49:31   have a backup [TS]

00:49:32   your crap is not an iCloud it's not [TS]

00:49:34   you're not saved by a Glock you don't [TS]

00:49:35   buy a new Mac plug it and put in your [TS]

00:49:36   iCloud information and get all your [TS]

00:49:37   stuff back you absolutely do not unless [TS]

00:49:39   I guess you have less than thousand [TS]

00:49:41   photos all of which have been taking the [TS]

00:49:42   last 30 days you know what I mean the [TS]

00:49:44   thing that you're really Sol at that [TS]

00:49:46   point yes so that's listening to this [TS]

00:49:48   don't assume iCloud stopped you still [TS]

00:49:50   have to do backups goals do you think [TS]

00:49:52   that will change do you think that will [TS]

00:49:53   change do you think that they'll they'll [TS]

00:49:55   have an add-on whether it's five bucks [TS]

00:49:56   or whatever I mean they'll have [TS]

00:49:58   something that says yeah all you have to [TS]

00:49:59   you have to charge for that I think [TS]

00:50:01   right now they're pushing they want [TS]

00:50:02   adoption and like he was saying we want [TS]

00:50:04   to make it free so everybody will use it [TS]

00:50:05   now there is a five gigabyte limit on [TS]

00:50:07   stuff in the cloud and that only that [TS]

00:50:09   includes things like mail documents and [TS]

00:50:10   and backups but not like again they mean [TS]

00:50:13   your phone backups the backup of just [TS]

00:50:14   the minimum amount of stuff they need to [TS]

00:50:16   restore your phone when they can get the [TS]

00:50:17   other stuff from other locations but [TS]

00:50:19   that five gigabytes does not include [TS]

00:50:21   photo streams so it doesn't include your [TS]

00:50:22   30 days for the photos it does not [TS]

00:50:24   include purchased music I don't know if [TS]

00:50:26   that extra adjective there means that it [TS]

00:50:29   does include music so you didn't buy [TS]

00:50:30   through the iTunes store does that count [TS]

00:50:32   towards your quota I don't know doesn't [TS]

00:50:33   include it doesn't include purchase [TS]

00:50:35   music apps or books so those all do not [TS]

00:50:37   count towards your quota so maybe [TS]

00:50:39   possibly your unpurchased music counts [TS]

00:50:40   towards your quota but the thing is that [TS]

00:50:42   five gig limit even though they didn't [TS]

00:50:43   say is in the keynote very quickly from [TS]

00:50:45   you know press and various other people [TS]

00:50:46   asking Apple Apple was pretty open and [TS]

00:50:49   saying you will be able to pay for more [TS]

00:50:52   space we just haven't decided and [TS]

00:50:54   pricing it and of course I'll say but [TS]

00:50:56   it'll be very competitive and blah blah [TS]

00:50:57   blah so even the a they're not backing [TS]

00:51:01   up your stuff and B the stuff they are [TS]

00:51:03   letting you put on there has a 5 gig [TS]

00:51:04   limit and you have to pay [TS]

00:51:06   if you want more than that now I don't [TS]

00:51:07   know if it'll be like a monthly thing or [TS]

00:51:09   yearly or what it'll be like but it's [TS]

00:51:10   kind of like Dropbox you know where if [TS]

00:51:12   you can stay under the cap it's free if [TS]

00:51:13   you go over you got to pay and I just [TS]

00:51:16   want to see what their pricing is gonna [TS]

00:51:17   be like on that but let's just reiterate [TS]

00:51:18   this I mean you kind of set it the [TS]

00:51:20   people who I think we're thinking or [TS]

00:51:22   hoping that iCloud was going to be the [TS]

00:51:25   Dropbox killer it Dropbox really doesn't [TS]

00:51:28   have anything to be concerned about at [TS]

00:51:30   this point because the only way that you [TS]

00:51:32   can store data from an application on [TS]

00:51:35   iCloud is if that application supports [TS]

00:51:39   and uses the iCloud API to do that and [TS]

00:51:42   what that means is if you're using [TS]

00:51:44   anything and I work for example and that [TS]

00:51:46   was the one they were talking about the [TS]

00:51:47   most which is probably the only one that [TS]

00:51:49   can do this right now in other words you [TS]

00:51:52   launch pages you have iCloud set up you [TS]

00:51:56   create a document it's just there it's [TS]

00:51:58   up there on the cloud whenever you make [TS]

00:51:59   a change it's pushed up there if you go [TS]

00:52:02   grab your iPhone or your iPad and launch [TS]

00:52:04   pages on that you'll see that new [TS]

00:52:06   document if you make changes it's up on [TS]

00:52:09   the cloud to you'll see those on your [TS]

00:52:10   computer etc but in order to so it's not [TS]

00:52:13   like Dropbox where that's just a folder [TS]

00:52:15   what do you want to put in there put [TS]

00:52:16   whatever you want in there organize it [TS]

00:52:18   however you want to and it'll get synced [TS]

00:52:20   up and down and everywhere that's [TS]

00:52:23   Dropbox this is not like that you you [TS]

00:52:25   don't have I'm sure somebody will [TS]

00:52:26   eventually come up with some kind of app [TS]

00:52:28   to do this but as it stands right now [TS]

00:52:31   you don't have just a folder to throw [TS]

00:52:34   stuff into you have an application which [TS]

00:52:36   has its own understanding of files that [TS]

00:52:39   it manages which it handles pushing up [TS]

00:52:42   and pulling from the iCloud service yeah [TS]

00:52:46   I think this is another example [TS]

00:52:47   positioning because they definitely said [TS]

00:52:52   we didn't want to just do a better I [TS]

00:52:53   diss contrasting but they basically said [TS]

00:52:56   we didn't want to make a big directory [TS]

00:52:58   full of stuff that we synchronized now [TS]

00:52:59   it's interesting that they said that [TS]

00:53:00   because one of the reasons people love [TS]

00:53:04   Dropbox I think is this their slogan or [TS]

00:53:06   is this someone else who's talked about [TS]

00:53:07   Dropbox but they're saying why did [TS]

00:53:08   Dropbox succeed you know because they [TS]

00:53:10   made maybe was Joel Spolsky you set all [TS]

00:53:12   this like they didn't people didn't want [TS]

00:53:14   like some really complicated thing they [TS]

00:53:16   just wanted a folder that syncs its [TS]

00:53:18   folder on my desktop I put stuff in it [TS]

00:53:20   syncs and anytime I said yeah but what [TS]

00:53:22   about this what about you know having [TS]

00:53:23   ability to partition things off and [TS]

00:53:25   share things involve law and eventually [TS]

00:53:27   Dropbox did it some of those features [TS]

00:53:28   but it's like no it's a folder that [TS]

00:53:29   syncs period end of story [TS]

00:53:31   it's simple people can understand [TS]

00:53:32   folders and Dropbox has been wildly [TS]

00:53:34   successful so I was interesting to hear [TS]

00:53:36   Apple say we do not want to make you a [TS]

00:53:38   folder that syncs despite the fact that [TS]

00:53:39   the one product that makes you a [TS]

00:53:41   brain-dead folder that syncs everybody [TS]

00:53:43   loves it we're not making that right [TS]

00:53:44   because they didn't want there to be [TS]

00:53:46   some other thing that you learn Steve [TS]

00:53:47   Jobs kept hammering home saying it's in [TS]

00:53:49   the applications there's no new thing to [TS]

00:53:51   learn you just have like a new button in [TS]

00:53:53   your applications I think it's very [TS]

00:53:55   smart and typically Apple where you know [TS]

00:53:58   as simple as Dropbox is it's a folder [TS]

00:54:00   that sync they know that there are a lot [TS]

00:54:03   of people out there just don't [TS]

00:54:04   understand folders period you know if it [TS]

00:54:06   leaves there docker somehow they lose it [TS]

00:54:08   on the desktop they don't know where the [TS]

00:54:09   hell anything is anymore like no it's in [TS]

00:54:10   your applications you know but you know [TS]

00:54:12   what else you know what else this does [TS]

00:54:13   is it also and maybe this is you have to [TS]

00:54:18   think Apple thinks about this thing if [TS]

00:54:19   you look at the average size of a Pages [TS]

00:54:22   document now keynote is certainly going [TS]

00:54:25   to be bigger but you know if you think [TS]

00:54:27   about the size of your average pages or [TS]

00:54:29   numbers documents they're not that big [TS]

00:54:31   they're way different from what people [TS]

00:54:33   are doing on Dropbox and in a way yeah [TS]

00:54:36   you know they are doing a lot of things [TS]

00:54:39   with music and iCloud but that's that's [TS]

00:54:41   kind of a different story as far as just [TS]

00:54:44   data like you could upload you know the [TS]

00:54:47   ISO of some large game or operating [TS]

00:54:50   system or whatever it was and and upload [TS]

00:54:53   things to iCloud and just totally [TS]

00:54:54   dominate the space even if you had to [TS]

00:54:56   pay for it I just feel like Apple [TS]

00:54:58   doesn't want to be in that business they [TS]

00:55:00   want to say they want to create a [TS]

00:55:01   service that's 100 percent supportive of [TS]

00:55:03   us using their apps the way they [TS]

00:55:07   envision us using them or a third party [TS]

00:55:09   or a third party a party app a third [TS]

00:55:12   party API but the thing I was getting at [TS]

00:55:13   with positioning though yeah under the [TS]

00:55:15   covers like bottom line it's not magic [TS]

00:55:19   there's some directory somewhere with [TS]

00:55:21   files from which they leave your [TS]

00:55:23   computer and go up to the cloud you know [TS]

00:55:25   what I mean [TS]

00:55:26   like as you said someone thinking coming [TS]

00:55:28   with an app like this there's a folder [TS]

00:55:30   somewhere that syncs is what I'm saying [TS]

00:55:32   right you know or multiple folders or [TS]

00:55:34   what [TS]

00:55:34   like there's no avoiding you know [TS]

00:55:35   there's no magic happen here the file [TS]

00:55:37   system Silla file system the trick is [TS]

00:55:39   that users don't ever have to know or [TS]

00:55:42   see that folder like it's invisible to [TS]

00:55:44   them they never have to deal with it is [TS]

00:55:45   not like Dropbox but but practically [TS]

00:55:48   speaking the difference between Dropbox [TS]

00:55:49   and I clouds file storage [TS]

00:55:51   you know documents in the cloud and [TS]

00:55:53   Dropbox is just tiny details of like [TS]

00:55:55   what is the particular protocol that you [TS]

00:55:57   use how do you do your diffs you know [TS]

00:56:00   how do you deal with the data versus [TS]

00:56:02   metadata stuff like that you know is it [TS]

00:56:04   was actually an implementation very [TS]

00:56:06   similar to Dropbox in terms of like the [TS]

00:56:08   the high-level view of what actually [TS]

00:56:10   happens you know about getting into the [TS]

00:56:12   particular details but it's you know the [TS]

00:56:14   genius of Apple is to figure out that [TS]

00:56:17   it's not a technical problem it's a way [TS]

00:56:19   of framing it and if we could just frame [TS]

00:56:21   it in this different way the fact that [TS]

00:56:22   the underlying implementation is broadly [TS]

00:56:24   similar to Dropbox does not mean that we [TS]

00:56:26   have to present a product that is [TS]

00:56:27   anything like Dropbox and that was [TS]

00:56:30   really smart I thought now the real [TS]

00:56:32   thing that burned me in the the iCloud [TS]

00:56:34   thing is that they went through that [TS]

00:56:37   whole thing and still no didn't address [TS]

00:56:40   in any way at all the problem that we [TS]

00:56:43   talked about in the NOAA iLife is an [TS]

00:56:45   island episode for the people who didn't [TS]

00:56:47   hear that the basic idea is that when [TS]

00:56:48   families use iLife you know the husband [TS]

00:56:51   takes picture of the kid the wife takes [TS]

00:56:53   a picture of the kid but the wife can't [TS]

00:56:56   sync her iPhone wife's iPhone syncs to [TS]

00:56:58   her computer but the husband's iPhone [TS]

00:56:59   syncs to his computer but the iPhoto [TS]

00:57:00   libraries on the husband's computer so [TS]

00:57:02   then we had to copy the photos from the [TS]

00:57:03   wife's computer to the husband's but if [TS]

00:57:04   she made annotations on them there were [TS]

00:57:06   eight of them that maybe those don't [TS]

00:57:07   drink it's they're like silos of where [TS]

00:57:09   you put stuff when when families take [TS]

00:57:11   pictures there's like a family you know [TS]

00:57:13   a family photo album that's not dad's [TS]

00:57:16   photo well my mom thought well um so [TS]

00:57:17   what happens when you have when you have [TS]

00:57:18   these people who are the best customers [TS]

00:57:20   of Apple who have multiple Macs in their [TS]

00:57:21   house and everybody has a Mac right is [TS]

00:57:22   that you know they their stuff is [TS]

00:57:26   stranded where yeah on our particular [TS]

00:57:29   thing and you have to end up like having [TS]

00:57:30   if you're disciplined say okay dad's [TS]

00:57:32   computer is the iPhoto computer and if [TS]

00:57:34   you have any pictures anywhere [TS]

00:57:35   everyone's iPods have to sync with dad's [TS]

00:57:36   computer all on the same account and if [TS]

00:57:38   you have any pictures on any of your [TS]

00:57:40   cameras plug it into dad's computer and [TS]

00:57:42   put them there and that will be our [TS]

00:57:43   family I've you know finally iPhoto [TS]

00:57:45   computer and that's not practical and [TS]

00:57:47   it's stupid and it [TS]

00:57:48   punishing apples backs customers now [TS]

00:57:49   with the photostream thing is they're [TS]

00:57:51   still in silos mom takes pictures of her [TS]

00:57:53   kids and they instantly sync up to mom's [TS]

00:57:55   iCloud and down to mom's iPhoto library [TS]

00:57:58   dad takes pictures they go up to dance [TS]

00:57:59   iCloud down to dad's iPhoto library you [TS]

00:58:01   still have these silos of pictures and [TS]

00:58:02   it's like no recognition of how real [TS]

00:58:05   people in the real world are using their [TS]

00:58:06   products their best customers [TS]

00:58:08   oh so that really annoyed me I continue [TS]

00:58:11   to wait for that like like I said in the [TS]

00:58:13   show and when I first came out it's like [TS]

00:58:14   yeah well it's obvious what they missed [TS]

00:58:16   here is that there's no good way for [TS]

00:58:18   families to use this but back then it [TS]

00:58:19   was like well how many Macs are in the [TS]

00:58:20   house not many people have multiple [TS]

00:58:21   computers so and so forth but then [TS]

00:58:23   version 2 came out in version 3 you know [TS]

00:58:25   what over the years they were they [TS]

00:58:27   skipped a couple years here and they're [TS]

00:58:28   just version for what I don't know what [TS]

00:58:30   number we're up to on my life but it is [TS]

00:58:31   way way overdue to have that ability for [TS]

00:58:35   either the iLife suite to work the way [TS]

00:58:37   families do and it really hurts to have [TS]

00:58:39   this brand new awesome cloud thing come [TS]

00:58:41   out and still be stuck in silos like [TS]

00:58:42   this was your opportunity to unify make [TS]

00:58:44   a new version of my life that works with [TS]

00:58:45   us have like a shared cloud you know but [TS]

00:58:48   no still silos so I now continue to [TS]

00:58:51   patiently wait for Apple to address the [TS]

00:58:53   new my life is an island thing I have [TS]

00:58:55   nothing particular to add about [TS]

00:58:56   predictions of what that's going to come [TS]

00:58:58   or not I will just continue to patiently [TS]

00:59:00   wait as I have been for many years so [TS]

00:59:03   the final thing I have an iCloud is that [TS]

00:59:04   after all this stuff they said a lot of [TS]

00:59:07   things that sounded right a lot of [TS]

00:59:10   people were tweeting when it happened [TS]

00:59:11   like this is exactly what John was [TS]

00:59:12   talking about of the hyper creping with [TS]

00:59:15   the cloud at the top and said the cloud [TS]

00:59:16   is a source of truth like isn't that [TS]

00:59:17   exactly what you were asking for as I [TS]

00:59:19   hope I expressed before I think there is [TS]

00:59:21   a disconnect between what Google does [TS]

00:59:25   and what Apple was saying it does [TS]

00:59:27   despite the fact that there are some [TS]

00:59:29   underlying similarities this is a [TS]

00:59:31   different philosophy and actually I [TS]

00:59:33   think a different a little bit of a [TS]

00:59:34   different technical reality going on [TS]

00:59:35   here but aside from that it's clearly [TS]

00:59:38   better than than the idea they had [TS]

00:59:40   before which was this crappy hundred [TS]

00:59:42   dollar thing with one account that [TS]

00:59:43   didn't scale the families that's one [TS]

00:59:44   thing I glad I was done at least give [TS]

00:59:45   everyone you know their own contacts and [TS]

00:59:47   email and stuff like that so I applaud [TS]

00:59:49   them for that even if it's not exactly [TS]

00:59:51   the model the Google uses and that I [TS]

00:59:52   held up is the ideal situation but it [TS]

00:59:56   all comes down to speed and reliability [TS]

00:59:58   because you know the fourth [TS]

00:59:58   because you know the fourth [TS]

01:00:00   time there trying this you know this can [TS]

01:00:01   all be great everything shoot can be you [TS]

01:00:03   know the big data center say you you you [TS]

01:00:05   love exactly how they describe that you [TS]

01:00:07   want everything that works like that but [TS]

01:00:08   if it's slow or unreliable or screws [TS]

01:00:10   things up or you know eggs for example [TS]

01:00:12   duplicates all your contacts or wipes [TS]

01:00:13   them all out and you can't figure out [TS]

01:00:14   what's going on because something's [TS]

01:00:16   happening in a service you have no [TS]

01:00:17   control of that's going to be a shame [TS]

01:00:19   and I'm gonna say like 50 percent of [TS]

01:00:20   this 50 percent of this at least is [TS]

01:00:22   reliability speed and historically Apple [TS]

01:00:26   has just not been good with those things [TS]

01:00:28   and it's a lot of the reason why people [TS]

01:00:29   like me like Google because you know the [TS]

01:00:32   UI is clunky and sometimes it's ugly and [TS]

01:00:34   they do weird things and there are ads [TS]

01:00:36   but their servers are up there fast they [TS]

01:00:39   scale it's not like Twitter where you [TS]

01:00:40   know there was a dark period of three [TS]

01:00:41   years where Gmail was constantly down no [TS]

01:00:43   they Google has their act together in [TS]

01:00:45   this regard and thus far Apple has not [TS]

01:00:47   so I am I'm cautiously pessimistic let's [TS]

01:00:50   say I'm still fearing the worst but [TS]

01:00:54   there is hope so you know we'll just [TS]

01:00:56   have to see what it's like you know I [TS]

01:00:57   again I haven't actually used this thing [TS]

01:00:58   I mean too busy don't need a new hope [TS]

01:01:00   you would say is that safe to say you [TS]

01:01:02   have a new hope I don't know if I would [TS]

01:01:05   say that it also like thanks Shopify [TS]

01:01:09   comm for making this show possible they [TS]

01:01:12   are great supporter of hypercritical and [TS]

01:01:14   our other shows Shopify is the absolute [TS]

01:01:16   best way to sell anything online I for [TS]

01:01:19   people who are designers you can go [TS]

01:01:21   ahead and customize the whole thing with [TS]

01:01:22   HTML and CSS and make it look exactly [TS]

01:01:24   like your website and if you're not a [TS]

01:01:26   designer and don't even want to mess [TS]

01:01:27   with that stuff you can pick from one of [TS]

01:01:29   their really awesome pre-designed themes [TS]

01:01:32   it'll make your site look like someone [TS]

01:01:34   spent a year making it awesome you can [TS]

01:01:37   of course customize it later if you feel [TS]

01:01:39   like it and this is a great thing it's [TS]

01:01:41   totally secure you don't have to worry [TS]

01:01:42   about managing SSL Certificates they do [TS]

01:01:45   it all for you they just make it simple [TS]

01:01:46   it's the easiest way to do it now [TS]

01:01:48   normally they give you the first month [TS]

01:01:49   free which is great do you think 30 days [TS]

01:01:52   free to try it out that that's really [TS]

01:01:53   nice but because you're affine by 5:00 [TS]

01:01:56   listener we're going to do something [TS]

01:01:58   extra special for you go to Shopify calm [TS]

01:02:01   and when you sign up use the code five [TS]

01:02:03   by five and you will get three months [TS]

01:02:05   free I love Shopify you'll love it too [TS]

01:02:08   go check it out Shopify com [TS]

01:02:10   that's all got an iPod you know anything [TS]

01:02:12   else on iCloud no you've you certainly [TS]

01:02:14   covered it I mean I think it it really [TS]

01:02:16   is something that for the average person [TS]

01:02:19   not the Nerds like us and the people who [TS]

01:02:22   listen to this show really but for the [TS]

01:02:24   regular human beings who are going out [TS]

01:02:26   there and buying a new computer and just [TS]

01:02:27   want to use it and oh I this is really [TS]

01:02:30   cool it just saves all my stuff up there [TS]

01:02:32   and it's everywhere and oh that's great [TS]

01:02:34   and they don't they don't really need to [TS]

01:02:36   think about the details [TS]

01:02:37   that's who Apple really has in mind they [TS]

01:02:39   don't have us in mind for this I'm not [TS]

01:02:41   saying that we won't use it or that it's [TS]

01:02:42   not they don't think we'll like it but [TS]

01:02:45   that they have the regular human beings [TS]

01:02:47   in mind not they near the Nerds people [TS]

01:02:50   who don't subscribe to mummies are the [TS]

01:02:52   target audience for AI class because [TS]

01:02:53   right people who don't know yes as they [TS]

01:02:56   said from the people talking to the [TS]

01:02:57   people the Apple stars mold me is a hard [TS]

01:02:58   sell they do not sell a lot of copies of [TS]

01:03:00   MobileMe who buys mold me in a deep do [TS]

01:03:02   you subscribe to know me I was a mobile [TS]

01:03:05   me subscriber for I guess about a year [TS]

01:03:09   and just I hate to say it I just got fed [TS]

01:03:12   up with it and it was too expensive and [TS]

01:03:14   I realized that I could sink a lot of [TS]

01:03:17   the same things that were important to [TS]

01:03:19   me I really wasn't like a bookmark [TS]

01:03:20   sinker that just wasn't me but I did [TS]

01:03:24   like keeping the address-book stuff in [TS]

01:03:26   sync and you know it really that's what [TS]

01:03:28   I was mainly focusing on was that and I [TS]

01:03:31   said you know what I can now address [TS]

01:03:33   book support syncing with Google and I [TS]

01:03:36   just synced with Google instead and it [TS]

01:03:38   works great and it's been working great [TS]

01:03:40   and I don't have to pay 99 bucks in a [TS]

01:03:42   year even you're not using it but like [TS]

01:03:44   you know I've been using it forever you [TS]

01:03:45   know I would have gotten offered if I [TS]

01:03:46   could but you know I think rivers still [TS]

01:03:48   using it you know a lot of nerds Mac Big [TS]

01:03:51   Mac nerds used MobileMe but iCloud is [TS]

01:03:53   100% targeted the people who never could [TS]

01:03:56   never be persuaded to pay $99.00 [TS]

01:03:58   basically the people you know smarter [TS]

01:03:59   than us or you know like for example I [TS]

01:04:02   so kept subscribing just because I use [TS]

01:04:03   your Jimbo which is an application that [TS]

01:04:05   no one has even heard of in like the [TS]

01:04:07   regular world and it uses mobile need to [TS]

01:04:08   synchronize across computers and I rely [TS]

01:04:10   on that app so I would pay $99 just for [TS]

01:04:12   that app alright as interesting to say [TS]

01:04:13   what's gonna happen to that app I'm [TS]

01:04:15   assume it will have to adopt the iCloud [TS]

01:04:16   services but since iCloud is free and [TS]

01:04:18   since I'm the one who doesn't have to do [TS]

01:04:20   the development I [TS]

01:04:22   wait patiently for bare bones to update [TS]

01:04:24   your Jimbo for iCloud and I love it see [TS]

01:04:26   I for the record I even though there [TS]

01:04:28   well I don't know if they say if they [TS]

01:04:30   advise against it but there's a certain [TS]

01:04:33   way that you can use yo Jimbo with [TS]

01:04:35   Dropbox there are some precautions that [TS]

01:04:39   you need to take if you do it that way [TS]

01:04:40   yeah yeah I know I've looked into that I [TS]

01:04:42   just you know I do I don't I don't want [TS]

01:04:44   to have to think about that but I do [TS]

01:04:45   know I used to use it with the MobileMe [TS]

01:04:47   yep and it's it's better with the [TS]

01:04:50   MobileMe [TS]

01:04:51   but we'll have to see alright so iOS 5 [TS]

01:04:55   on I get this through you have something [TS]

01:04:58   to say about it you know you don't even [TS]

01:04:59   have an iPhone you're right but I mean [TS]

01:05:02   have a little bit it's not as long as [TS]

01:05:04   the iCloud stuff that was the media but [TS]

01:05:05   although there is some iCloud tie-in as [TS]

01:05:06   well see what I've talked about but [TS]

01:05:07   first the notifications so yeah so [TS]

01:05:10   apples playing catch-up here everyone [TS]

01:05:12   knows they're playing catch-up [TS]

01:05:14   the thing about notifications and kind [TS]

01:05:16   of the reason they took something so [TS]

01:05:17   long I always thought was that you know [TS]

01:05:21   that they can't Apple kind of paint [TS]

01:05:22   itself into a corner with the iOS UI [TS]

01:05:24   like they figured it out of the way [TS]

01:05:26   everything is going to work like with [TS]

01:05:27   iPhone one and with very few exceptions [TS]

01:05:30   like they've stuck to that there's a [TS]

01:05:32   little status bar top the application is [TS]

01:05:34   down below [TS]

01:05:34   you know there's tab bars navigation [TS]

01:05:36   bars so on so forth as an on-screen [TS]

01:05:37   keyboard no physical buttons except for [TS]

01:05:39   the home button stuff like that but then [TS]

01:05:42   you notice a bazillion apps the App [TS]

01:05:44   Store is huge everybody loves it it's [TS]

01:05:46   very successful but all those apps out [TS]

01:05:48   there like there's no place to put a [TS]

01:05:50   notifications UI you know so they put [TS]

01:05:52   that big blue box over the screen but [TS]

01:05:53   that's modal like it stops what [TS]

01:05:55   everything's going on is it put the big [TS]

01:05:56   blue box over the whole screen [TS]

01:05:57   where are they going to find a place to [TS]

01:06:00   put those notifications now palms webOS [TS]

01:06:02   is you know often cited as having great [TS]

01:06:05   notifications because they're the [TS]

01:06:08   persistent they're easy to get to they [TS]

01:06:09   have a they have a nice display and as [TS]

01:06:11   actions available for each one and like [TS]

01:06:12   you know especially back when Palm webOS [TS]

01:06:15   1.0 came out they were the king of [TS]

01:06:17   notifications you know unified across [TS]

01:06:19   all the different services and [TS]

01:06:21   everything like that but webOS from day [TS]

01:06:25   one was designed in a way that [TS]

01:06:27   applications on webOS expect to be able [TS]

01:06:29   to be squished like when the [TS]

01:06:31   notification stuff comes up from the [TS]

01:06:33   bottom of the topic can't remember or [TS]

01:06:34   comes up on [TS]

01:06:35   the applications display area gets [TS]

01:06:39   squished and the application had to be [TS]

01:06:40   aware of that and you know rejigger [TS]

01:06:42   themselves to make sure their UI is [TS]

01:06:43   still like if it's just a single screen [TS]

01:06:44   or something make sure everything still [TS]

01:06:45   works and stuff like that [TS]

01:06:46   yeah but iOS apps aren't like that they [TS]

01:06:49   expect to have from the status bar down [TS]

01:06:50   sometimes not even the status bar what [TS]

01:06:53   are you going to do for you I like how [TS]

01:06:55   do you pull up the notifications they [TS]

01:06:56   already use double tap on the one button [TS]

01:06:57   they've got the triple tap the tap and [TS]

01:06:59   hold they've used pretty much all those [TS]

01:07:01   combinations that I've described for [TS]

01:07:02   various things you know and the the [TS]

01:07:05   volume buttons like what are you gonna [TS]

01:07:07   use to bring up notifications and it was [TS]

01:07:10   difficult to see where they were gonna [TS]

01:07:12   go the status bar up top it's already [TS]

01:07:13   filled with stuff you got the little [TS]

01:07:14   compass icon for locations and your [TS]

01:07:17   signal strength and the Wi-Fi indicator [TS]

01:07:18   in little words 18 T or Verizon you know [TS]

01:07:21   that's that's already kind of full and [TS]

01:07:23   it's not a great tap target and already [TS]

01:07:25   when you tap that target it's supposed [TS]

01:07:28   to bring you to the you know the top of [TS]

01:07:29   the documents right so and it would be [TS]

01:07:34   too much to ask you know if you said if [TS]

01:07:36   Apple said okay notifications are going [TS]

01:07:38   to squish up from the bottom and now [TS]

01:07:39   please rewrite all your apps to handle [TS]

01:07:40   the fact that we're gonna squish your [TS]

01:07:41   viewport now to be you know smaller than [TS]

01:07:44   it was before [TS]

01:07:44   right so the solution which I had to [TS]

01:07:47   kind of chuckle at when can when I came [TS]

01:07:48   up on the screen was how does a [TS]

01:07:50   notification look because they didn't [TS]

01:07:51   want to put the big blue blocks over [TS]

01:07:52   your screen so they have the guy plan [TS]

01:07:54   you know cut the rope during the the [TS]

01:07:57   thing I said watch I'm going to San [TS]

01:07:59   notification it's not going to interrupt [TS]

01:08:00   them like so what the hell's is gonna be [TS]

01:08:02   well they just take the top you know 16 [TS]

01:08:05   pixels or 48 pixels I don't know how big [TS]

01:08:07   it is they just take the top stripe off [TS]

01:08:08   the screen from the app and they steal [TS]

01:08:10   it sorry app you're not getting those [TS]

01:08:11   pixels anymore the OS taking them over [TS]

01:08:13   and we rotate it around and we show your [TS]

01:08:14   notification and the app still thinks [TS]

01:08:16   it's displaying stuff there it's like [TS]

01:08:17   doo-doo-doo I've got the whole screen [TS]

01:08:18   and the OS is just simply stolen the [TS]

01:08:20   pixels away from it [TS]

01:08:22   I mean transiently obviously the the [TS]

01:08:24   notification goes away and it can be [TS]

01:08:25   dismissed but if I was playing a game [TS]

01:08:27   and a notification came and look you can [TS]

01:08:29   keep playing your game not if that thing [TS]

01:08:31   just covered up like the next wave of [TS]

01:08:32   enemies coming down in the little you [TS]

01:08:34   know shooter game that I'm doing or I [TS]

01:08:36   was doing I am conversation or an email [TS]

01:08:38   and I just covered up the message from [TS]

01:08:39   the guy that just came in you know what [TS]

01:08:41   I mean now can't you get my [TS]

01:08:42   understanding is that and I believe they [TS]

01:08:44   showed this is you can choose what kind [TS]

01:08:46   of note [TS]

01:08:47   occasions you say maybe you can even [TS]

01:08:50   chose choose what kind of notifications [TS]

01:08:52   you receive per app perhaps yeah so [TS]

01:08:56   putting controls on that is good but [TS]

01:08:58   that's in the end that was their answer [TS]

01:09:00   to like what if you want to see [TS]

01:09:02   notifications like if your wife is [TS]

01:09:03   calling you want it to interrupt [TS]

01:09:05   whatever it is you're doing but nobody [TS]

01:09:07   likes to blue boxes because they're just [TS]

01:09:09   so heavyweight so they try to make a [TS]

01:09:10   lighter weight so even if you had some [TS]

01:09:13   fine grain control of what you allowed [TS]

01:09:14   to go through this is this is the way in [TS]

01:09:16   which you will be notified sort of [TS]

01:09:19   asynchronously whenever a notification [TS]

01:09:21   happens and how much less annoying it is [TS]

01:09:24   you to you then the blue box will [TS]

01:09:26   determine how much you want to do it but [TS]

01:09:28   the second thing that your motivation is [TS]

01:09:29   obviously is the big problem the blue [TS]

01:09:30   box this is the exactly dismiss it or [TS]

01:09:32   something they're gone there was no [TS]

01:09:33   persistence which is just inexcusable so [TS]

01:09:35   now they have a way to get your [TS]

01:09:37   notifications persistently and again [TS]

01:09:39   they have the question of how do you [TS]

01:09:40   pull up the thing that shows my [TS]

01:09:41   persistent notification so we have to go [TS]

01:09:42   to the home screen and pick an app is it [TS]

01:09:44   something in the DoubleTap multitasking [TS]

01:09:46   thing that I have to scroll to the left [TS]

01:09:48   like where the screen brightness and [TS]

01:09:49   stuff is and you know the iPad or [TS]

01:09:51   whatever their solution to that was [TS]

01:09:54   swipe down from the top which as I [TS]

01:09:56   understand I'm not an Android person but [TS]

01:09:58   apparently us exactly what Android it's [TS]

01:09:59   exactly what entrance yeah and the thing [TS]

01:10:01   about that is that's a move that would [TS]

01:10:03   definitely be better with a palm OS [TS]

01:10:05   style palm OS with a palm style gesture [TS]

01:10:07   area you know what I mean only has the [TS]

01:10:09   gesture area in the bottom if the next [TS]

01:10:12   iPhone had a gesture area where that [TS]

01:10:13   blank black thing is where it's only [TS]

01:10:15   housing the FaceTime camera right now [TS]

01:10:17   and I guess the speaker for your ear [TS]

01:10:19   they could put a gesture area in that [TS]

01:10:21   black part to give you a little bit more [TS]

01:10:23   runway for that gesture because again if [TS]

01:10:26   you accidentally hit that status bar [TS]

01:10:27   like you try to do a swipe but it [TS]

01:10:29   registers that tap on the status bar you [TS]

01:10:30   just zoom to the top of the document [TS]

01:10:31   your reading in Safari or whatever they [TS]

01:10:33   can piss you off [TS]

01:10:33   and Marco actually added us an explicit [TS]

01:10:36   featured instigator which is great where [TS]

01:10:37   if you tap the top bar they say did you [TS]

01:10:40   really mean to go to the top or do you [TS]

01:10:41   want to go back to where you are and I [TS]

01:10:43   blessed that feature every time it [TS]

01:10:44   accidentally happen so I can imagine [TS]

01:10:46   someone trying to look at the [TS]

01:10:47   notifications real quick now you can use [TS]

01:10:50   that top black area where the the [TS]

01:10:51   FaceTime macrophage time camera is as [TS]

01:10:53   your runway for swiping and that may [TS]

01:10:55   help you do a clean swipe but it's not [TS]

01:10:57   detecting your finger until it hits the [TS]

01:10:58   status bar so this will have to see [TS]

01:11:00   improv [TS]

01:11:01   this how how much of a problem this [TS]

01:11:04   actually is uh but I do think that there [TS]

01:11:07   have been rumors of Apple adding gesture [TS]

01:11:08   areas to their phones or whatever and [TS]

01:11:10   that's the that's like the only place [TS]

01:11:12   left on this device because I certainly [TS]

01:11:14   don't want this all I don't want to add [TS]

01:11:15   more buttons so what else can you add to [TS]

01:11:17   this thing well they do have those black [TS]

01:11:19   regions on the top and bottom that are [TS]

01:11:22   currently mostly inert and they could [TS]

01:11:25   make them sense touch in a way that like [TS]

01:11:28   it's a nice to have but the phone [TS]

01:11:29   doesn't rely on it and maybe you know [TS]

01:11:31   maybe just helps with that particular [TS]

01:11:32   gesture may tell them that don't that [TS]

01:11:33   we're do that you say that but they'll [TS]

01:11:36   never be there Never Say Never [TS]

01:11:37   uh I mean there was the rumors of them [TS]

01:11:40   ditching the home button and making it [TS]

01:11:42   touch I think that is more crazy than [TS]

01:11:44   adding gesture because the gesture area [TS]

01:11:45   say you you never know it's there don't [TS]

01:11:47   know it exists they could still use it [TS]

01:11:49   in subtle ways to figure out the intent [TS]

01:11:50   of the user pulling at their device you [TS]

01:11:52   don't I mean doesn't need to be an [TS]

01:11:53   interface element like a button that you [TS]

01:11:56   interact with hmm that you're conscious [TS]

01:11:59   of it can just be something that makes [TS]

01:12:00   it makes the phone feel more magical [TS]

01:12:02   like how did it know that was my intent [TS]

01:12:03   well actually we're sensing your fingers [TS]

01:12:05   even when they're off the screen you [TS]

01:12:06   know what I mean all right uh what else [TS]

01:12:10   on iOS PC free that's been a long time [TS]

01:12:13   coming cutting the tether no need to [TS]

01:12:16   plug this thing into your computer it's [TS]

01:12:17   not just the set up thing that was what [TS]

01:12:18   they said if it's a shame when you buy [TS]

01:12:19   this device you have to plug it in but [TS]

01:12:20   this is the post PC era why do you have [TS]

01:12:22   to plug it in but just everything [TS]

01:12:23   over-the-air updates over and this is [TS]

01:12:25   iCloud related because even you know [TS]

01:12:28   they talked about this before iCloud [TS]

01:12:30   actually but it was clear that to do [TS]

01:12:32   this you need something you need [TS]

01:12:33   something that's always on that is your [TS]

01:12:35   thing that your phone syncs with and [TS]

01:12:38   that's basically iCloud or you know [TS]

01:12:40   iCloud is an umbrella terms the number [TS]

01:12:41   of things that are behind that month [TS]

01:12:42   that name technically speaking are many [TS]

01:12:44   different services many of which have [TS]

01:12:46   absolutely nothing to do with each other [TS]

01:12:47   except for the fact they're all [TS]

01:12:48   described with iCloud and so in this [TS]

01:12:49   case I OS 5 is the magical thing but [TS]

01:12:52   yeah but it's talking to things that are [TS]

01:12:54   under the umbrella of iCloud but being [TS]

01:12:57   able to over-the-air updates of the OS [TS]

01:12:58   of applications having your application [TS]

01:13:00   sync but just not having a plug in that [TS]

01:13:02   stupid dock connector hallelujah and we [TS]

01:13:06   did a show about the dock connector and [TS]

01:13:08   how much I hate it and this means the [TS]

01:13:11   dock connector can slowly it can finally [TS]

01:13:14   fade into the dust [TS]

01:13:15   history to be replaced by simply [TS]

01:13:16   something that charges the iPhone maybe [TS]

01:13:18   inductive charging maybe just a [TS]

01:13:19   thunderbolt port and the charges to [TS]

01:13:22   think because once you can do all your [TS]

01:13:23   syncing then alright but they're still [TS]

01:13:26   there are still people who will always [TS]

01:13:28   want to sync with a connection there are [TS]

01:13:30   people who might not have I mean it's [TS]

01:13:32   weird also no one wants to sync with the [TS]

01:13:34   connection the real thing is that [TS]

01:13:36   there's an ecosystem of devices that [TS]

01:13:38   connect every net remember that syncing [TS]

01:13:39   won't happen unless you've got power [TS]

01:13:41   plugged into it it won't sink without [TS]

01:13:45   that it won't you won't like how you buy [TS]

01:13:47   an application on your iPhone uh [TS]

01:13:49   and on your other eye on your other [TS]

01:13:51   iPhone or and your other ipod touch that [TS]

01:13:53   application won't sink to it my [TS]

01:13:54   understanding is that maybe I got this [TS]

01:13:56   wrong so I'm you know I don't need an [TS]

01:13:58   email about it but you can tell me or [TS]

01:14:00   the chatroom [TS]

01:14:01   can tell us my understanding though was [TS]

01:14:04   that in order for you to do that kind of [TS]

01:14:06   syncing that it wants to be plugged in [TS]

01:14:08   when you're doing the syncing like power [TS]

01:14:10   I'm not positive that that's required to [TS]

01:14:13   in every event you know what I think [TS]

01:14:14   about it [TS]

01:14:15   max will yell at you if you try to do [TS]

01:14:17   software update and then shell again [TS]

01:14:18   like if you have laptop it'll say hey [TS]

01:14:20   you know this might take a while and [TS]

01:14:21   it's going to burn a lot of battery [TS]

01:14:22   because we to use your disk you're sure [TS]

01:14:23   you don't want to plug in Sawle right I [TS]

01:14:24   can imagine them having something in [TS]

01:14:26   that area but the key point is that they [TS]

01:14:29   don't have to pull the data over the USB [TS]

01:14:30   cable anymore they can do over your [TS]

01:14:32   Wi-Fi wouldn't it be much much faster to [TS]

01:14:34   pull data over USB than it always been [TS]

01:14:37   it will I mean what if what if you're on [TS]

01:14:38   a camping I don't know what's what's [TS]

01:14:40   that what's the 802 11 n versus if [TS]

01:14:42   you're on a camping trip and and you you [TS]

01:14:45   forgot to you know you downloaded some [TS]

01:14:47   podcasts and you want to convert you [TS]

01:14:50   know you want to get them on your your [TS]

01:14:52   iPhone and you're too far from a signal [TS]

01:14:54   to get it and you don't want to have to [TS]

01:14:56   set up a network that's a laptop because [TS]

01:14:58   you don't know how to do it and it [TS]

01:15:00   should land sync them and if it can't [TS]

01:15:01   land sync them it's use airdrop the the [TS]

01:15:03   peer-to-peer Wi-Fi ad-hoc connection [TS]

01:15:06   between you know all I'm saying is [TS]

01:15:07   they're still people there's going to be [TS]

01:15:08   edge cases out there people who just [TS]

01:15:10   want to do it the old-fashioned way they [TS]

01:15:12   don't I mean like like sided I just not [TS]

01:15:14   plug-in dock connectors not going away [TS]

01:15:16   just because there's so many products [TS]

01:15:17   plug into the dock connector and [TS]

01:15:19   certainly that's that'll remain the only [TS]

01:15:21   thing they ship what the thing is going [TS]

01:15:22   to be dock connector cable it someone of [TS]

01:15:24   the chatroom points out that the PC free [TS]

01:15:26   thing has a lot to do with also that the [TS]

01:15:29   people aren't syncing their stuff [TS]

01:15:30   anymore don't know where he's getting [TS]

01:15:31   this information from but anecdotally [TS]

01:15:33   you can imagine if someone will buy an [TS]

01:15:35   iDevice iPod and iPad an iPhone plug it [TS]

01:15:40   in when they first get it and then never [TS]

01:15:41   plug it into the computer ever again [TS]

01:15:42   only thing they ever plug it into is [TS]

01:15:44   wall socket or you know the wall [TS]

01:15:45   connector thing to charge it it never [TS]

01:15:47   touches their Mac again and they do buy [TS]

01:15:49   all their stuff on it they watch netflix [TS]

01:15:51   on it to download apps on Apple II never [TS]

01:15:52   ever connected their computer again and [TS]

01:15:54   I know people who do this I don't know [TS]

01:15:56   what the percentages are but but it's [TS]

01:15:58   true that it does happen and all of us [TS]

01:16:00   knew that was just kind of perverse that [TS]

01:16:02   these devices that are supposed to be [TS]

01:16:04   post-pc devices are so reliant on on the [TS]

01:16:06   PC so thumbs up for PC free I guess we [TS]

01:16:10   will have to try it and see what the [TS]

01:16:12   reality is and how what things still [TS]

01:16:15   require being plugged in for and how you [TS]

01:16:17   know untethered you can really go [TS]

01:16:19   you know I messages I said I message DRI [TS]

01:16:22   messages I have it singular here but I [TS]

01:16:24   think I think it's iMessage but I don't [TS]

01:16:26   know people know what you're talking [TS]

01:16:27   about [TS]

01:16:27   oh yeah I've heard I've even heard it [TS]

01:16:29   called AI messenger yeah I just like the [TS]

01:16:31   eye touch right so I don't think I don't [TS]

01:16:34   think it matters but this is great this [TS]

01:16:35   is their big aerial assault on [TS]

01:16:38   BlackBerry's messaging thing my question [TS]

01:16:41   for you is are we going to get a Mac [TS]

01:16:43   client for this or is it going to just [TS]

01:16:46   work with our chatter FaceTime please [TS]

01:16:47   answer oh geez [TS]

01:16:50   I'm gonna say it's so hard to call [TS]

01:16:53   because like they made FaceTime and [TS]

01:16:55   you're like but why is this a separate [TS]

01:16:56   app why doesn't this why didn't you just [TS]

01:16:59   make I chat support this so you've got a [TS]

01:17:01   chat [TS]

01:17:01   we've got FaceTime and now we've got [TS]

01:17:03   iMessage so it's three non-interoperable [TS]

01:17:06   you know I don't understand what their [TS]

01:17:09   messaging strategy here I mean I love I [TS]

01:17:11   love the fact that you have this on on [TS]

01:17:15   any iOS device I mean it's it's genius [TS]

01:17:17   it's pure genius because all of us hate [TS]

01:17:20   paying money for text messaging it's [TS]

01:17:23   ridiculous this has everything it has [TS]

01:17:26   attachments it has everything that you [TS]

01:17:28   could possibly want and it's it's genius [TS]

01:17:31   and it doesn't cost anything and the [TS]

01:17:33   carrier's heard about it apparently at [TS]

01:17:35   the same time we did when we were [TS]

01:17:37   watching or reading about the key [TS]

01:17:40   they were just as surprised as us and [TS]

01:17:42   it's genius it's a great thing for Apple [TS]

01:17:44   to do I'm glad they did it [TS]

01:17:45   why isn't there and I'm not give me a [TS]

01:17:46   Matt Klein ID you know what don't even [TS]

01:17:48   that I like I get that they may maybe [TS]

01:17:51   don't announce it immediately but they [TS]

01:17:54   should they should say and this will be [TS]

01:17:55   coming to Mac sometime soon you know [TS]

01:17:57   just do yeah I don't know if the Mac it [TS]

01:17:58   is they consider the Mac participating [TS]

01:18:00   in that little family like they want [TS]

01:18:02   people with why not that iPhones iPod [TS]

01:18:04   Touch why not it because this is the [TS]

01:18:07   replacement for texting not for I am you [TS]

01:18:09   know what I mean I think they see this [TS]

01:18:11   like but here's the thing if I if I [TS]

01:18:13   wanna I am John siracusa oh no I [TS]

01:18:15   understand conceptually speaking like [TS]

01:18:17   you shouldn't care I should work at this [TS]

01:18:18   yeah just let me message him and if [TS]

01:18:20   regardless of where he is what device is [TS]

01:18:23   on but or I'm gonna gank incorrectly I [TS]

01:18:26   believe Apple sees this as you know [TS]

01:18:28   people text from portable devices people [TS]

01:18:30   don't text from desktop and it's a [TS]

01:18:32   different world in whatever they haven't [TS]

01:18:33   gotten the I mean if they clearly [TS]

01:18:34   haven't gotten the clue because of the [TS]

01:18:36   separation i chat and FaceTime i gen [TS]

01:18:38   does video an hour but how can they this [TS]

01:18:40   is what I don't this one I don't [TS]

01:18:41   understand John how can they get that [TS]

01:18:43   wrong I mean they're they're so right on [TS]

01:18:46   so many things especially in I don't [TS]

01:18:50   know I whenever I see something like [TS]

01:18:52   that I see it as a symptom of a [TS]

01:18:54   corporate sickness like they just [TS]

01:18:55   haven't quite gotten their acts together [TS]

01:18:57   too many people go in too many different [TS]

01:18:58   directions and I always think with some [TS]

01:19:00   sort of org chart reason for these [TS]

01:19:01   things to be all my stuff like this and [TS]

01:19:03   it's going to take someone a little bit [TS]

01:19:05   higher in the org chart to demand some [TS]

01:19:08   sort of coalescing at some point in the [TS]

01:19:09   future because I would imagine the [TS]

01:19:11   iMessage team's mandate was SMS like [TS]

01:19:15   speaking of SMS talking so we did it we [TS]

01:19:17   did a show about this it wasn't whole [TS]

01:19:19   show about it but at some point in the [TS]

01:19:20   past show I did my thing where I [TS]

01:19:21   complained about SMS maybe it was my [TS]

01:19:23   my-y I don't have an iPhone episode I [TS]

01:19:25   don't remember [TS]

01:19:25   uh and a lot of people were sending me [TS]

01:19:29   messages and emails during the show it's [TS]

01:19:30   like this keynote is all stuff that I've [TS]

01:19:32   heard John complained about and [TS]

01:19:33   hypercritical it's like he's addressing [TS]

01:19:34   the points one by one [TS]

01:19:36   uh that's partially true because I mean [TS]

01:19:38   what did I have to complain about in [TS]

01:19:40   hypercritical it was all the stuff that [TS]

01:19:41   bothers me and this keynote was like uh [TS]

01:19:45   as many people have said and I'm sure [TS]

01:19:48   was said on Gruber's podcast and we're [TS]

01:19:50   certainly set amongst us all in person [TS]

01:19:52   it was like settling all old debts [TS]

01:19:53   you know just knocking them all down I [TS]

01:19:56   likened it when I was talking to John to [TS]

01:19:58   the thing when they had that Enterprise [TS]

01:20:00   stuff or like iPhones you know people [TS]

01:20:02   want to do iPhones the enterprise and [TS]

01:20:03   here are their complaints can't [TS]

01:20:04   integrate with our exchange server can't [TS]

01:20:06   you know provision it remotely can't do [TS]

01:20:08   remote wipe can't you know they went [TS]

01:20:09   through all these litany of complaints [TS]

01:20:10   about why iOS wasn't good for enterprise [TS]

01:20:13   they said well we did all those things [TS]

01:20:14   to shut up I mean they left off the last [TS]

01:20:15   part but it was that type of thing where [TS]

01:20:17   here's all your complaints here's all [TS]

01:20:19   the stuff that we know we've screwed up [TS]

01:20:21   that we've been hearing about for all [TS]

01:20:22   you know and these are things that are [TS]

01:20:23   been festering I said well guess what [TS]

01:20:25   we're doing them all as SMS you know if [TS]

01:20:27   did you do you hate SMS do you hate [TS]

01:20:29   paying the stupid $0.10 in 160 character [TS]

01:20:31   limit and all that stuff but we hated to [TS]

01:20:33   and here's iMessage you know screw SMS [TS]

01:20:35   and I think that was that was the narrow [TS]

01:20:38   laser focus of iMessage was hit SMS get [TS]

01:20:43   you know solve that problem and wrongly [TS]

01:20:46   as we both noted they didn't pull up one [TS]

01:20:49   more level and say listen is just about [TS]

01:20:51   like messaging and really we already [TS]

01:20:53   have a big mess with the FaceTime and [TS]

01:20:55   iChat thing let's not add a third let's [TS]

01:20:57   unify this they didn't do that they [TS]

01:20:59   wasn't they were they were narrow maybe [TS]

01:21:00   you got to do that in the 1.0 maybe this [TS]

01:21:02   involves an iMessage comes to - you know [TS]

01:21:05   dominate in some sort of consolidation [TS]

01:21:07   but for now we have iMessage I don't use [TS]

01:21:09   tech messaging at all but I still [TS]

01:21:11   applaud shame shame on you for that [TS]

01:21:13   because there's I think of every every [TS]

01:21:17   week I can think of one important text [TS]

01:21:20   message I'd like to send you and I just [TS]

01:21:22   think while he's so like you so it is [TS]

01:21:24   connect better DM me and I'll see it huh [TS]

01:21:27   it works the same it was there any [TS]

01:21:30   Twitter DM you sent that I didn't get in [TS]

01:21:32   the timely manner while I was here I [TS]

01:21:34   don't have to review all three of them [TS]

01:21:36   ah anyway yes I'm sure eventually [TS]

01:21:39   someday I'll break down or your life on [TS]

01:21:41   that day is not today see I think the [TS]

01:21:43   guy should've bought you an iPhone [TS]

01:21:44   instead of a toaster and pay for the [TS]

01:21:46   bill every month right yeah now they [TS]

01:21:48   should have roped you into that somehow [TS]

01:21:49   yeah what's left from this WWDC thing oh [TS]

01:21:53   well let me just finish up I pet eyes oh [TS]

01:21:55   there's more iOS 5 yeah tabs in Safari [TS]

01:21:58   yay about time that was quick newsstand [TS]

01:22:00   uh it's kind of weird that I like a [TS]

01:22:04   newsstand and I see it as a solution to [TS]

01:22:07   the problem of people don't know where [TS]

01:22:09   they'll define the New York Times the [TS]

01:22:11   App Store is huge it's scary [TS]

01:22:13   it's filled with keyword squatters and [TS]

01:22:14   fake apps and like cheap guides and God [TS]

01:22:17   knows what else and if you if you want [TS]

01:22:19   to if you want to go somewhere and say [TS]

01:22:20   what kind of magazines you got you [TS]

01:22:21   search for magazines [TS]

01:22:22   god knows what you'll find out it's just [TS]

01:22:24   in various times it's it's Apple versus [TS]

01:22:27   these keyword squatters and crappy app [TS]

01:22:29   things and it's an ongoing battle and so [TS]

01:22:31   Apple wanted to make you know a clean [TS]

01:22:33   well-lighted place for people using a [TS]

01:22:35   metaphor that people are familiar with [TS]

01:22:36   here's the newsstand and my [TS]

01:22:38   understanding is that that in the [TS]

01:22:40   beginning that's literally what it is [TS]

01:22:41   it's them [TS]

01:22:42   collecting together all the things that [TS]

01:22:44   are in Apple's estimation things that [TS]

01:22:47   are magazines that are periodicals and [TS]

01:22:50   they're just apps that already existed [TS]

01:22:51   and I think there are some hooks to do [TS]

01:22:53   stuff with news they had a session on [TS]

01:22:55   newsstand I didn't go to it [TS]

01:22:57   unfortunately but obviously some more [TS]

01:22:58   you can do but initially I believe [TS]

01:23:00   newsstand will just be filled with stuff [TS]

01:23:01   like the New York Times app the Fortune [TS]

01:23:02   magazine app the Wired magazine app [TS]

01:23:04   stuff like that so it's interesting that [TS]

01:23:07   they felt the need to make their store [TS]

01:23:10   easier to navigate by making a little [TS]

01:23:12   silo that's a subset of their store well [TS]

01:23:15   you know I think I think this may be I [TS]

01:23:19   don't know if it if it's a clue into a [TS]

01:23:23   bigger but why why wouldn't Apple come [TS]

01:23:26   out with their own document publishing [TS]

01:23:30   infrastructure at some point that's [TS]

01:23:31   bigger than this that's if if you have a [TS]

01:23:34   periodical a newspaper even a book and [TS]

01:23:38   you just want to publish it here you [TS]

01:23:41   know we'll make it very very easy for [TS]

01:23:43   you to do that [TS]

01:23:43   you just create your content here's all [TS]

01:23:45   the layout tools here's everything else [TS]

01:23:47   that you need and it'll all just go with [TS]

01:23:49   a newsstand and people can subscribe to [TS]

01:23:50   it right here yep people wanting Apple [TS]

01:23:53   to do that since cash flow is it was it [TS]

01:23:56   the iPad iPad was gonna be things [TS]

01:23:57   Apple's gonna have a publishing solution [TS]

01:23:59   but it doesn't this doesn't just feel [TS]

01:24:01   like them sort of taking a first step in [TS]

01:24:04   in a way no I think it's exactly what I [TS]

01:24:07   said it was it's letting users more [TS]

01:24:08   easily find apps and other people make [TS]

01:24:10   an Apple Apple as probably wisely in my [TS]

01:24:13   opinion has not just has not decided to [TS]

01:24:16   try to make a publishing platform like [TS]

01:24:18   they're not going to compete with Adobe [TS]

01:24:20   mostly because [TS]

01:24:21   I think apple doesn't have this [TS]

01:24:22   expertise and like look with it with [TS]

01:24:25   iBooks right so they used epub which is [TS]

01:24:26   a standard that they didn't make but [TS]

01:24:27   even that where they made their own kind [TS]

01:24:30   of like weird semi compatible [TS]

01:24:31   implementation of some conglomeration of [TS]

01:24:33   epub stuff like someone else is doing [TS]

01:24:36   the heavy lifting there and they're just [TS]

01:24:37   implementing it and even that is kind of [TS]

01:24:39   testy and annoying and their apps don't [TS]

01:24:41   export epub in quite the right way and [TS]

01:24:43   don't work you know they're not trying [TS]

01:24:45   to do your publishing workflow for you [TS]

01:24:46   that's not what Apple does is the [TS]

01:24:48   company's much as we all want them to [TS]

01:24:49   solve that problem especially publishers [TS]

01:24:50   who were technically Clues like please [TS]

01:24:51   Apple solve our publishing workflow [TS]

01:24:53   problem [TS]

01:24:54   Apple has chosen not to do that so far [TS]

01:24:57   and instead the publisher left a left to [TS]

01:24:58   the you know the eager clause of Adobe [TS]

01:25:00   who's going to charge them some insane [TS]

01:25:01   you know rate for their tools that [TS]

01:25:04   create these 500 megabyte magazines [TS]

01:25:06   filled with giant images of magazine [TS]

01:25:08   pages split up into a bunch of Tiff's or [TS]

01:25:10   PDF or goggles whatever the hell they're [TS]

01:25:11   doing [TS]

01:25:12   but yeah Apple Apple is not not going [TS]

01:25:15   into that market yet I don't know if [TS]

01:25:17   they ever will and I think it's wise [TS]

01:25:20   because I'm it's not even obvious to me [TS]

01:25:22   what the solution would be it's kind of [TS]

01:25:24   like well we know we want something and [TS]

01:25:26   we want it to be good but we don't know [TS]

01:25:27   what it is so Apple come up with it I [TS]

01:25:28   don't think Apple really knows either so [TS]

01:25:31   they're staying out of it we also have [TS]

01:25:34   Twitter integration that the [TS]

01:25:38   relationship between Apple and Twitter [TS]

01:25:39   is weird like it's clear that they they [TS]

01:25:43   want to be what it reminds me of kind of [TS]

01:25:46   is the old relationship to an Apple and [TS]

01:25:47   Google remember when they were kind of [TS]

01:25:49   like buddies like Google is the company [TS]

01:25:51   they could do Islands online stuff and [TS]

01:25:53   Apple is this up-and-coming company they [TS]

01:25:55   could do client-side stuff and they kind [TS]

01:25:57   of complemented each other and then [TS]

01:25:58   those roads diverged and the two guys [TS]

01:26:00   went off on the directional twitter is [TS]

01:26:01   now like Twitter is a social networking [TS]

01:26:04   company the Apple gets along with like [TS]

01:26:06   Facebook and Apple aren't really getting [TS]

01:26:09   along you know they tried to do that [TS]

01:26:11   ping thing tried to make it be a [TS]

01:26:13   Facebook thing and that fell through and [TS]

01:26:14   they had to get ping without Facebook [TS]

01:26:16   and it's you know deal way for various [TS]

01:26:17   reasons but yet not having Facebook in [TS]

01:26:21   on that deal really hurted I think but [TS]

01:26:24   Twitter they seem to get along with so [TS]

01:26:26   the two of those companies seem to be [TS]

01:26:27   like peas and carrots at this point and [TS]

01:26:30   they have the you know the single [TS]

01:26:32   sign-on thing like that helps [TS]

01:26:35   third-party developers be able to look [TS]

01:26:37   pull up a sheet to send a tweet just [TS]

01:26:38   like you can pull up a sheet to send an [TS]

01:26:39   email you know it's a system integration [TS]

01:26:41   for tweeting stuff but I don't think it [TS]

01:26:42   helps third party iOS through our [TS]

01:26:44   clients at all like so [TS]

01:26:45   Twitter's focuses to hell you know we'll [TS]

01:26:47   help you integrate Twitter into your OS [TS]

01:26:49   but this doesn't really affect clients [TS]

01:26:51   we're still kind of the same story on [TS]

01:26:53   that well here's what I said for your [TS]

01:26:55   your benefit and I guess for the [TS]

01:26:57   listeners who don't listen to the talk [TS]

01:27:00   show or haven't listened to this week [TS]

01:27:01   yet are listening to this one first what [TS]

01:27:04   I said is that I think it's a very uh [TS]

01:27:05   napple like for Apple to depend and [TS]

01:27:09   integrate so heavily with a third-party [TS]

01:27:12   like this that that this is the kind of [TS]

01:27:15   thing that Apple is usually loathe to do [TS]

01:27:17   for a variety of reasons that you can [TS]

01:27:19   easily imagine why they might not want [TS]

01:27:21   to so deeply tie into an integrate with [TS]

01:27:24   a third party of any kind and that my [TS]

01:27:30   guess is that if they're not planning to [TS]

01:27:33   buy Twitter that they have some kind of [TS]

01:27:35   first right of refusal deal where if [TS]

01:27:38   somebody else comes and wants to try and [TS]

01:27:39   buy Twitter although Jack will say that [TS]

01:27:41   Twitter is not for sale [TS]

01:27:43   that they're going to have the [TS]

01:27:46   opportunity before anybody else to buy [TS]

01:27:48   Twitter because this is deep deep deep [TS]

01:27:50   integration and Apple smart enough to [TS]

01:27:52   know smart enough to know that these old [TS]

01:27:56   versions of operating systems you know [TS]

01:27:58   when iOS 5 is old whether that's in a [TS]

01:28:01   year 2 3 from now they're still going to [TS]

01:28:03   be people running iOS 5 and this [TS]

01:28:05   relationship with Twitter isn't a [TS]

01:28:07   short-term thing if they're doing this [TS]

01:28:09   deep of an integration this means [TS]

01:28:11   they're they're anticipating that this [TS]

01:28:13   relationship will last it's not like [TS]

01:28:15   paying where they can just take ping out [TS]

01:28:17   of the next version of all the thing is [TS]

01:28:19   the patroness relationship with Facebook [TS]

01:28:22   they tried to have this relationship [TS]

01:28:23   yeah it shouldn't hang and it fell [TS]

01:28:24   through yeah they seem to be willing to [TS]

01:28:27   do this with social things that they [TS]

01:28:28   were willing to have this relationship [TS]

01:28:29   with Google way back when - but then [TS]

01:28:30   when there's those two guys drifted [TS]

01:28:32   apart like Google decided to make its [TS]

01:28:33   own phone then Apple was all or we got a [TS]

01:28:35   buyer on mapping company or we got it [TS]

01:28:37   you know they were like everything that [TS]

01:28:39   we're currently relying on Google for [TS]

01:28:40   let's start long-term plans to get off [TS]

01:28:41   of them and do it ourselves if possible [TS]

01:28:43   I aim it on the search front like what's [TS]

01:28:45   buddy here's the thing you know and I [TS]

01:28:46   said this on last show too [TS]

01:28:48   I'm not on the talk show last episode of [TS]

01:28:51   the talk show [TS]

01:28:52   I said Apple has continuously not they [TS]

01:28:56   haven't had the best luck doing their [TS]

01:28:58   own social stuff or integrating their [TS]

01:29:01   soul I mean you just met you know you [TS]

01:29:02   just mentioned the pink thing and how [TS]

01:29:03   that fell they have not had a very good [TS]

01:29:06   track record here so why not partner up [TS]

01:29:08   with who is arguably no III I understand [TS]

01:29:12   what so they're gonna but they have to [TS]

01:29:13   buy him now well well so the thing you [TS]

01:29:15   said that like they have right at first [TS]

01:29:16   retreat phrase a different way I would [TS]

01:29:18   say that's the bet that I don't think I [TS]

01:29:22   think they tried him on there but what I [TS]

01:29:24   think always got it for me the only [TS]

01:29:26   company that Twitter would let buy it is [TS]

01:29:27   Apple and that's the only company I [TS]

01:29:29   would be comfortable buying to that's [TS]

01:29:31   the shoot the shoe is on that foot that [TS]

01:29:32   I don't I don't think Twitter's trying [TS]

01:29:33   to sell us up I don't think Apple's [TS]

01:29:35   trying to buy in fact I don't think [TS]

01:29:36   Apple wants to really do that they'd [TS]

01:29:38   rather have Twitter do its thing but it [TS]

01:29:40   would be hassle for them like they'd [TS]

01:29:42   read it here's what I see they want to [TS]

01:29:44   do its thing and have good integration [TS]

01:29:45   as long as Twitter doesn't side to make [TS]

01:29:46   its own phone or desktop operating [TS]

01:29:48   system okay or you know a music store or [TS]

01:29:51   like as long as you're not competing [TS]

01:29:52   with us we are complementing each other [TS]

01:29:53   we like the relationship but we don't [TS]

01:29:55   want to be responsible for running your [TS]

01:29:56   business especially since Twitter kinda [TS]

01:29:57   has that problem of like oh by the way [TS]

01:29:59   how are you gonna make money alright but [TS]

01:30:00   here's that here's the thing John what [TS]

01:30:02   if what if something happens what if [TS]

01:30:04   Microsoft or Google or somebody else [TS]

01:30:05   comes up and yank that crap yeah exactly [TS]

01:30:08   they don't have to go through that so I [TS]

01:30:10   said I think it's informal I don't think [TS]

01:30:13   it's a ready for Musil contract I think [TS]

01:30:14   it's simply that they both know they [TS]

01:30:17   have talked to each other and they both [TS]

01:30:18   agree that we will never sell to anybody [TS]

01:30:20   except that of Apple some day came and [TS]

01:30:22   made an offer we would say yes and I [TS]

01:30:24   don't even know if that's been spoke [TS]

01:30:26   I'll tell you what I'll tell you what I [TS]

01:30:27   disagree with you and I think right now [TS]

01:30:29   if you went into Steve Jobs office or [TS]

01:30:31   Jack Dorsey's office and you open up the [TS]

01:30:33   top desk of there's their drawer there's [TS]

01:30:36   a little little note in there maybe it's [TS]

01:30:38   signed I think part of the bottom a look [TS]

01:30:40   yet a little you know a picture of an [TS]

01:30:42   apple with a heart and a little bird [TS]

01:30:44   next to it and it for all intents and [TS]

01:30:47   purposes it's a deal that they can call [TS]

01:30:49   out any time they need I guarantee you I [TS]

01:30:51   guarantee you those type of deals exist [TS]

01:30:54   informally when this trust between CEOs [TS]

01:30:57   because they would they wouldn't have [TS]

01:30:58   written it up and the thing is I really [TS]

01:31:00   think Apple if up first of all that one [TS]

01:31:02   whether they would have already liked [TS]

01:31:03   you don't wait for the valuation to keep [TS]

01:31:05   going up enough right so if they wanted [TS]

01:31:06   it they could maybe Taylor said no I [TS]

01:31:08   don't think no I don't think I don't [TS]

01:31:10   think Apple wants them at this point or [TS]

01:31:12   doesn't want them at the price they that [TS]

01:31:14   they would have to pay for it they'd [TS]

01:31:16   rather just like that you know they get [TS]

01:31:18   they want all the benefits with none of [TS]

01:31:19   the cost they don't want to deal with [TS]

01:31:20   fear and how Twitter makes money or [TS]

01:31:22   paying for all its stuff or scaling it [TS]

01:31:23   because it's not what they're good at [TS]

01:31:24   like let Twitter be Twitter and if [TS]

01:31:26   they're not competing with us we will [TS]

01:31:27   they'll take all the benefit and not [TS]

01:31:29   have to incur any of the cost of running [TS]

01:31:30   that business but if Twitter ever can't [TS]

01:31:33   figure out how to make money starts [TS]

01:31:34   going down the tubes or whatever or [TS]

01:31:36   becomes bargain-priced or Twitter ever [TS]

01:31:38   decides they want to sell right if any [TS]

01:31:40   of those things happen you know I [TS]

01:31:42   believe that Apple and them would do a [TS]

01:31:44   deal and Apple would buy Twitter versus [TS]

01:31:46   now when they're getting offers from [TS]

01:31:48   like Google I'm sure loves to buy [TS]

01:31:49   Twitter and probably made offers for it [TS]

01:31:50   and Microsoft tries to buy everybody you [TS]

01:31:52   know and Twitter's going to no no no no [TS]

01:31:54   no if Apple came on strong if they [TS]

01:31:56   change their mind decided you know we [TS]

01:31:57   actually want to own Twitter because [TS]

01:31:58   it'll be the first social thing that we [TS]

01:31:59   own is awesome and we're willing to [TS]

01:32:01   spend ho jillion dollars for it that's [TS]

01:32:04   the only company Twitter would say yes [TS]

01:32:05   for and I don't have anymore conspiracy [TS]

01:32:07   theories upon that and I'll say this is [TS]

01:32:09   not based on anything more than [TS]

01:32:10   speculation but it's interesting that [TS]

01:32:12   you have that is your information based [TS]

01:32:13   on anything more than speculation [TS]

01:32:14   because interesting you have exactly how [TS]

01:32:16   dare you john siracusa I don't know how [TS]

01:32:18   dare are you I don't I do not have [TS]

01:32:21   access to the top drawer of Steve Jobs [TS]

01:32:23   desk or to Jack Dorsey's desk but let me [TS]

01:32:27   just put it this way if if you think [TS]

01:32:30   about the mind of Steve Jobs in the way [TS]

01:32:32   that he operates he is he takes risks [TS]

01:32:34   but he only takes risks when it's based [TS]

01:32:37   on something that he feels that he [TS]

01:32:38   almost personally as Apple can deliver [TS]

01:32:42   and this is in doing this level of [TS]

01:32:45   integration is a huge risk if you don't [TS]

01:32:49   feel that there's some degree of control [TS]

01:32:52   there that's all that's all I will say [TS]

01:32:53   let's move on to the next topic all [TS]

01:32:56   right if there is one if you must have [TS]

01:32:58   one because this is a long show yeah one [TS]

01:33:00   last little bit here little bit it's and [TS]

01:33:03   it's a kind of reminder that the [TS]

01:33:04   reminders app and the camera app two [TS]

01:33:06   examples I'm sure you talked about it's [TS]

01:33:07   like crazy I'm Marco show so I'll glance [TS]

01:33:09   over it but two examples of Apple [TS]

01:33:11   integrating functionality that was [TS]

01:33:13   previously represented by tons and tons [TS]

01:33:16   apps in the App Store so there was [TS]

01:33:18   better camera apps that had more [TS]

01:33:19   features and Albertus folded them into [TS]

01:33:20   their camera every were tons of reminder [TS]

01:33:22   apps and now that reminders are in the [TS]

01:33:23   OS and the example that I give for these [TS]

01:33:26   two particular ones reminders in camera [TS]

01:33:28   is that the iPhone from day one is [TS]

01:33:30   shipped with the weather app but that [TS]

01:33:31   has not stopped a gazillion weather apps [TS]

01:33:33   from being on the App Store so that [TS]

01:33:36   again I'm sure you got this all in the [TS]

01:33:38   Marco thing but like Apple folding [TS]

01:33:40   features into its built-in programs is [TS]

01:33:42   good for the customer and in most cases [TS]

01:33:44   it's probably not bad for third-party [TS]

01:33:46   developers and the weather app is the [TS]

01:33:48   best example for things like camera and [TS]

01:33:50   reminders because those are fundamental [TS]

01:33:52   built in from day one but so is the [TS]

01:33:55   weather app and you know different [TS]

01:33:56   strokes for different folks you know so [TS]

01:33:57   maybe maybe if you have a business now [TS]

01:33:59   that's bigger than the weather app [TS]

01:34:00   business and like you know your reminder [TS]

01:34:03   app now is bigger than the weather app [TS]

01:34:04   business this will shrink you down to [TS]

01:34:06   the size of the weather app business but [TS]

01:34:07   I don't think the weather app business [TS]

01:34:08   is hurting on the App Store just search [TS]

01:34:09   for weather apps and you'll see what [TS]

01:34:11   it's like out there [TS]

01:34:13   the only thing I have now is is like [TS]

01:34:15   like I said before this is a different [TS]

01:34:17   analogy it reminded me of the the [TS]

01:34:20   enterprise thing where they're you know [TS]

01:34:22   saying all that stuff you wanted here it [TS]

01:34:24   is it also reminds me of I don't know [TS]

01:34:25   you know a software level it reminds me [TS]

01:34:27   of like the the 10 4 and 10 5 releases [TS]

01:34:30   of Mac OS 10 or their like BIGBANG [TS]

01:34:32   releases with tons of new features that [TS]

01:34:35   like they had to get the feet under them [TS]

01:34:37   they had to get the infrastructure in [TS]

01:34:38   they had to do multitasking you know [TS]

01:34:40   copy and paste like or whatever where [TS]

01:34:41   now is the time we can really start you [TS]

01:34:42   know cranking on on the big feature [TS]

01:34:45   releases in iOS 5 is the first bit it's [TS]

01:34:47   interesting it's the same type of thing [TS]

01:34:48   as you know ten point five which [TS]

01:34:49   introduced time machine and tons of new [TS]

01:34:51   API stuff like that this is like the [TS]

01:34:54   first really big bang release it's [TS]

01:34:55   interesting exactly you know iOS 4 was [TS]

01:34:57   big and iOS 5 is even bigger and it's [TS]

01:34:59   like 10 for tiger and 10 5 Leopard [TS]

01:35:02   I think like iOS is in this steep part [TS]

01:35:05   of its growth growth graph it's kind of [TS]

01:35:07   like it's teenage growth spurt right now [TS]

01:35:09   and that's fun to watch [TS]

01:35:10   even if Mac OS 10 it's kind of in its [TS]

01:35:13   dotage in a rocking chair getting a [TS]

01:35:15   couple incremental features and stuff [TS]

01:35:17   like that I think interesting things are [TS]

01:35:18   happening in line but again I don't [TS]

01:35:19   really talk too much about them but you [TS]

01:35:21   can watch the keynote and see what's [TS]

01:35:22   there so that's all I think I have on [TS]

01:35:24   the WWDC keynote we tube every didn't [TS]

01:35:27   have time today to talk about WWDC at [TS]

01:35:29   health [TS]

01:35:30   and meeting people and everything all I [TS]

01:35:31   can say is that it's been a great [TS]

01:35:33   experience and I've been humbled and [TS]

01:35:34   honored and met so many awesome people [TS]

01:35:36   more it was better than I thought it [TS]

01:35:39   could possibly be in terms of who ever [TS]

01:35:40   get to talk to about what and just I've [TS]

01:35:43   just you know met and talked to [TS]

01:35:44   everybody it's been great [TS]

01:35:46   well I mean I'm really glad you got a [TS]

01:35:48   chance to go wish I could have gone this [TS]

01:35:49   year one thing I'd like to add is I got [TS]

01:35:51   a tweet here from a NAT message not a DM [TS]

01:35:56   so I'm feel comfortable reading it it's [TS]

01:35:58   from Ken Fisher do you know you know ken [TS]

01:36:00   Fischer is yes I do [TS]

01:36:01   okay Ken official I saw that method that [TS]

01:36:04   allow me to read it please go ahead [TS]

01:36:05   hmm EW at ours here [TS]

01:36:09   what is he I see Stan editor-in-chief I [TS]

01:36:12   thought they were switching to Grand [TS]

01:36:14   Poobah now yes what you're switching to [TS]

01:36:17   a I see it ours here I imagine a very [TS]

01:36:21   Donald Trump sort of voice very [TS]

01:36:23   commanding presence the way he comes on [TS]

01:36:26   I'll have you know that Syracuse had [TS]

01:36:29   told no one at ours and all caps no one [TS]

01:36:32   at ours he wanted to go or was even [TS]

01:36:34   going to WWDC and he ends it with a [TS]

01:36:37   emoticon a happy face yeah I don't see [TS]

01:36:42   that's what Jackie said when I met her [TS]

01:36:44   uh Jackie and Clint from ours who I've [TS]

01:36:46   been you know talking to online for just [TS]

01:36:48   years and using us but still have never [TS]

01:36:49   met in person so I met them they didn't [TS]

01:36:51   even know I was here until I started [TS]

01:36:52   tweeting about being here but I think [TS]

01:36:54   it's illustrative of my point that they [TS]

01:36:57   didn't say wait a second are you here [TS]

01:36:59   until like a day into me tweeting like [TS]

01:37:01   I'm landing and I'm on the BART and like [TS]

01:37:03   I'm I'm I'm tweeting things that are [TS]

01:37:06   clearly indicating that I'm at WWDC and [TS]

01:37:08   talking about you know San Francisco and [TS]

01:37:11   things in San Francisco and then like [TS]

01:37:12   half a day later is it wait a second are [TS]

01:37:14   you here this shows they just don't [TS]

01:37:16   listen to me like I didn't do a big [TS]

01:37:18   announcement like hey everybody I'm [TS]

01:37:19   going to WC but I talked about it all [TS]

01:37:21   the time you know to to you know talk [TS]

01:37:24   about four weeks to excuse them yeah [TS]

01:37:26   well they don't listen to my podcast or [TS]

01:37:27   anything like that fine but this an IRC [TS]

01:37:29   room IRS uses IRC for its you know [TS]

01:37:32   communication even though I'm not an [TS]

01:37:33   arse employer hang out in there just to [TS]

01:37:34   talk with the people sort of the control [TS]

01:37:36   yeah Omar yeah more like a heckler kind [TS]

01:37:38   of creepy yeah but that's why I'm [TS]

01:37:40   constantly hanging out in there and [TS]

01:37:41   saying things and I'm typing things all [TS]

01:37:42   day long and they just all been trained [TS]

01:37:43   to ignore me because when I'm lathering [TS]

01:37:45   crap so when I'm talking about like [TS]

01:37:47   stuff I have to do at WWDC or whatever [TS]

01:37:49   you know Ken's in that room all the time [TS]

01:37:52   too but just because he's in the room [TS]

01:37:53   doesn't mean you know he's idling in IRC [TS]

01:37:54   right so somehow they either ignored all [TS]

01:37:57   my messages that reference the IRS the [TS]

01:37:59   references I was going to WWC or they [TS]

01:38:01   just weren't in the room and they happen [TS]

01:38:02   and as for telling who I was going to go [TS]

01:38:04   I sent a direct message to another our [TS]

01:38:08   tactic employee I don't remember who it [TS]

01:38:10   was but I don't think it was Ken or [TS]

01:38:11   maybe it was Cathy go through my IRC [TS]

01:38:12   logs but I sent a private message on IRC [TS]

01:38:15   that said hey I'm going to WWC how many [TS]

01:38:17   tickets do you have or do you think [TS]

01:38:19   there's any chance that you know you [TS]

01:38:21   could pay for part of my trip or [TS]

01:38:22   something like that I never heard back [TS]

01:38:23   and I didn't pursue it further so it's [TS]

01:38:24   my fault for not pursuing it further but [TS]

01:38:26   I assumed they'd gotten the message and [TS]

01:38:28   like you know I knew how many tickets [TS]

01:38:29   they had they only had ones for you know [TS]

01:38:30   Jackie and Clint really had to I don't [TS]

01:38:33   know if they had any passes thing with [TS]

01:38:34   me right I I wasn't as we talked about [TS]

01:38:37   in the last show I don't blame them for [TS]

01:38:38   not paying for any part of my trip [TS]

01:38:40   because I didn't work for them when I [TS]

01:38:41   was here you know I just did what I [TS]

01:38:43   wanted to do when I wanted to do it [TS]

01:38:45   didn't write anything for ours when I [TS]

01:38:46   was here and so on so forth other people [TS]

01:38:47   said well isn't this like a research [TS]

01:38:48   trip for your Mac os10 line review sort [TS]

01:38:51   of but like you know they'll pay me for [TS]

01:38:53   that you know so you feel you feel that [TS]

01:38:56   the line piece that you'll write you'll [TS]

01:38:58   be financially compensated for [TS]

01:39:00   two-degree the day you're satisfied with [TS]

01:39:02   and they go and go into WWDC was [TS]

01:39:05   important to you and that's why you did [TS]

01:39:06   it you were certainly not expecting [TS]

01:39:08   anything they're always good to me in [TS]

01:39:10   terms of payment for my Mac os10 reviews [TS]

01:39:13   and I have no complaints and I'm you're [TS]

01:39:15   the one who was getting on the thing of [TS]

01:39:16   like why isn't our sponsor it's not me [TS]

01:39:18   it's all coming from you and so he was [TS]

01:39:19   replying to you and saying hey we didn't [TS]

01:39:21   even know he was going no he was sooo [TS]

01:39:22   easy very clean and I you know what I [TS]

01:39:23   believed him I believed him oh yeah no [TS]

01:39:26   I'm not saying he knew and didn't I'm [TS]

01:39:27   just saying like it's they didn't know [TS]

01:39:29   because I'm always talking and they just [TS]

01:39:30   learned to ignore me you know I mean and [TS]

01:39:33   they're also people who don't read it [TS]

01:39:34   actually I know exactly what they mean [TS]

01:39:35   yes there are people who don't read [TS]

01:39:37   every tweet in their stream and I do [TS]

01:39:38   tweet a lot and even though most them do [TS]

01:39:40   follow me [TS]

01:39:41   you know they definitely are not I read [TS]

01:39:42   every tweet type of things so yeah but [TS]

01:39:44   under it I saw the RS people who are [TS]

01:39:46   here I got to meet a lot of this a lot [TS]

01:39:48   of people who had never had before in [TS]

01:39:49   ours [TS]

01:39:49   and that was great and everything worked [TS]

01:39:51   out fine and I have no issues with this [TS]

01:39:54   trip or anything related to [TS]

01:39:56   they'd say about they'd say you're a [TS]

01:39:57   stand-up guy that you just said this is [TS]

01:39:59   important I'm gonna do it I don't kid [TS]

01:40:01   these guys don't need to I don't need [TS]

01:40:03   anything from them I want to go I'm [TS]

01:40:04   going I'm like I said if they had said [TS]

01:40:05   hey we'll help you no pay for blah blah [TS]

01:40:07   then I would have been like oh geez do I [TS]

01:40:09   even really want that business at hang [TS]

01:40:11   you know ever have to do work you know [TS]

01:40:13   I've already added to them then no but [TS]

01:40:15   like this way you went is a free man [TS]

01:40:17   you're your own I could do whatever I [TS]

01:40:19   want whenever I want to had no [TS]

01:40:20   obligation do any writing I thought [TS]

01:40:22   fantasize before I went that I was gonna [TS]

01:40:23   like maybe I can write some parts of [TS]

01:40:25   their view while I'm here forget about [TS]

01:40:26   that just for ya it's not I've I knew [TS]

01:40:29   that was kind of foolish but yeah I [TS]

01:40:30   realized like like I'll leave the hotel [TS]

01:40:31   room in the morning come back at 3:00 [TS]

01:40:33   a.m. collapse get up go to the sessions [TS]

01:40:36   the next part you know so it's not [TS]

01:40:37   you're not you're not you're unbeaten [TS]

01:40:40   yes and that's the way I wanted it to be [TS]

01:40:43   so I have no complaints and you should [TS]

01:40:46   stop stirring the pot that's what I say [TS]

01:40:48   okay instigator it's awesome [TS]

01:40:51   shame on you then no you're it's [TS]

01:40:54   yourself shame on you okay but that's it [TS]

01:40:56   for this week yes we are done we are [TS]

01:40:59   done and we will be back in regular time [TS]

01:41:00   next weeks that's safe uh yeah thanks oh [TS]

01:41:04   okay [TS]

01:41:04   people get very upset when I move things [TS]

01:41:07   around and schedule it's like it's like [TS]

01:41:09   if somebody comes in and you know like [TS]

01:41:12   if somebody while you were gone [TS]

01:41:14   came in and moved to your desk you know [TS]

01:41:16   moved your keyboard around moved your [TS]

01:41:17   mouse around or your weird shoes yeah [TS]

01:41:20   you get very upset in there you'd be [TS]

01:41:22   like what wait a minute somebody moved [TS]

01:41:24   my stapler you know what you gotta you [TS]

01:41:26   gotta count for this w everybody sees [TS]

01:41:27   that even while we were doing the show [TS]

01:41:29   John people were tweeting saying that [TS]

01:41:31   they miss hypercritical and when will it [TS]

01:41:33   be coming out and I said that while [TS]

01:41:35   we're on the show I looked I said you're [TS]

01:41:36   missing it it's on right now and don't [TS]

01:41:38   don't you look at the schedule so I'll [TS]

01:41:40   say this there's a two thing so I'm [TS]

01:41:42   going to do here that I don't normally [TS]

01:41:43   do I I frequently ask people to review [TS]

01:41:47   the shows if they like them or I mean if [TS]

01:41:49   they don't but obviously if they do it [TS]

01:41:50   is better to go in to review no review [TS]

01:41:53   the shows in iTunes that's not what I'm [TS]

01:41:54   asking for today there's two other [TS]

01:41:55   things the first one is go to five by [TS]

01:41:57   five dot TV slash schedule or as you as [TS]

01:42:00   you would say in the jean-luc Picard Ian [TS]

01:42:02   style of which you are doing so well [TS]

01:42:04   known for [TS]

01:42:05   the edge we'll go look at that 5x5 that [TS]

01:42:10   TV /schedule and you will see for the [TS]

01:42:13   most part the the days and times that we [TS]

01:42:15   do the live shows and we do try to move [TS]

01:42:18   them around so like yesterday when we [TS]

01:42:19   were attempting to do it [TS]

01:42:20   early in the morning I I had it on the [TS]

01:42:24   schedule for yesterday early in the [TS]

01:42:25   morning when we found out we couldn't do [TS]

01:42:27   it I immediately moved it to today and [TS]

01:42:29   then updated it as soon as we had a time [TS]

01:42:31   so that I do I do my best to keep that [TS]

01:42:33   up to date so look at that and the other [TS]

01:42:36   thing and this is something it did I [TS]

01:42:38   I've been encouraged to do this and I [TS]

01:42:40   don't really like to do this but I've [TS]

01:42:42   been encouraged to do it by a couple of [TS]

01:42:45   other people and a handful of listeners [TS]

01:42:47   and that is this if for some reason you [TS]

01:42:50   would like to help support what we do at [TS]

01:42:51   5x5 and and and are feeling generous we [TS]

01:42:56   would love to receive your generosity if [TS]

01:42:58   you feel so inclined by going to 5x5 dot [TS]

01:43:00   TV slash donate or you can donate as [TS]

01:43:03   much or as little as you choose in a [TS]

01:43:05   variety of different ways or not or [TS]

01:43:07   don't go there and the shows will stay [TS]

01:43:09   just as as great as they ever have been [TS]

01:43:12   so but that's it anything you would like [TS]

01:43:14   to add follow John siracusa at siracusa [TS]

01:43:18   on twitter he has no Facebook account I [TS]

01:43:20   do have one blue I have one from way [TS]

01:43:22   back but I did not look at it all as [TS]

01:43:24   ever but Twitter you can follow him on [TS]

01:43:26   Twitter yes and you can follow me on [TS]

01:43:28   Twitter if you so choose at Dan Benjamin [TS]

01:43:30   and that's it have a great week thank [TS]

01:43:32   you John [TS]

01:43:34   get down [TS]

01:43:40   [Music] [TS]