23: No Sentence Left Behind


00:00:00   hi I'm Dan Benjamin I'm the founder of [TS]

00:00:02   five-by-five and before we start today's [TS]

00:00:04   show I just wanted to take a minute to [TS]

00:00:05   say thanks to all of you for helping [TS]

00:00:07   make 5x5 what it is today for helping me [TS]

00:00:10   get the best job in the entire world [TS]

00:00:12   you guys have rated the show on iTunes [TS]

00:00:14   you check out our sponsors every week [TS]

00:00:16   and I just wanted to say thanks and [TS]

00:00:18   thank you for listening I'd like to say [TS]

00:00:21   great big thanks though to all of you [TS]

00:00:23   who've donated your hard-earned money to [TS]

00:00:25   help us out here with the big move from [TS]

00:00:26   Central Florida to Austin Texas which is [TS]

00:00:28   where we are now if you'd like to help [TS]

00:00:31   support five by five you can do that by [TS]

00:00:33   going to five by five dot TV slash [TS]

00:00:34   donate and thanks this is hypercritical [TS]

00:00:40   weekly talkshow ruminating on exactly [TS]

00:00:42   what is wrong the world of Apple related [TS]

00:00:44   technologies and businesses nothing is [TS]

00:00:46   so perfect that cannot be obliterated by [TS]

00:00:50   my co-host John siracusa nosey I'm Dan [TS]

00:00:53   benjamin and this is episode number 23 [TS]

00:00:55   we'd like to say thanks to an e group [TS]

00:00:58   and also thanks to simple casts for [TS]

00:01:02   making this show possible tell you about [TS]

00:01:03   them as the show progresses john [TS]

00:01:06   siracusa welcome back thank you Dan how [TS]

00:01:10   are you tired you sound no different [TS]

00:01:15   maybe I just always sound tired [TS]

00:01:18   perpetual tiredness unhealthy condition [TS]

00:01:21   for the human being yes why are you so [TS]

00:01:24   tired threw up late writing your lion [TS]

00:01:27   piece you got it I've been writing [TS]

00:01:29   writing a lot writing and not sleeping [TS]

00:01:31   as much but we'll talk about that a [TS]

00:01:34   little bit later I think okay I thought [TS]

00:01:36   we could jump right in yeah well we got [TS]

00:01:39   follow-up okay what you got so I think [TS]

00:01:43   it was a slash show or maybe two shows [TS]

00:01:44   ago talked about apples datacenters [TS]

00:01:46   using Azure Microsoft's azure technology [TS]

00:01:49   product thing yeah what is that thing a [TS]

00:01:54   lot of people didn't know what that was [TS]

00:01:56   and why it was important other than the [TS]

00:01:58   fact that it's Microsoft software which [TS]

00:02:00   you would think of course Apple would [TS]

00:02:01   never want to use that right [TS]

00:02:02   yeah I was trying to figure out what it [TS]

00:02:04   was - if you try to read Microsoft's [TS]

00:02:05   site it's kind of enterprise-e and [TS]

00:02:08   impenetrable so I asked some people who [TS]

00:02:10   know about Microsoft technologies and [TS]

00:02:12   the the analogy they gave me in the [TS]

00:02:13   quick two minute that I had to talk to [TS]

00:02:15   him about it before the show was that it [TS]

00:02:18   was like Google App Engine it doesn't [TS]

00:02:20   help if you don't know a Google App [TS]

00:02:21   Engine is but I do know a Google App [TS]

00:02:22   Engine is so I can at least explain that [TS]

00:02:24   this will give my understanding of what [TS]

00:02:27   Azure is so App Engine is Google's thing [TS]

00:02:31   where you write an application that [TS]

00:02:34   talks through a set of API s that they [TS]

00:02:36   provide and those api is talk to [TS]

00:02:38   google's infrastructure that you you [TS]

00:02:41   know can't purchase or buy but they will [TS]

00:02:42   let you run your application on top of [TS]

00:02:44   it if you write to these api so for [TS]

00:02:46   example you have an api for talking to [TS]

00:02:48   BigTable which is their database thing [TS]

00:02:50   actually i don't even know if talks to [TS]

00:02:51   big tail but some sort of database API [TS]

00:02:53   where you write to it and then they [TS]

00:02:55   store your stuff for you and then they [TS]

00:02:58   run your application on their host on [TS]

00:02:59   their servers and whatever the services [TS]

00:03:01   they provide there maybe they do a file [TS]

00:03:03   snow I don't think they even do a [TS]

00:03:03   filesystem thing but anyway it's a way [TS]

00:03:05   of letting third-party applications use [TS]

00:03:08   Google's infrastructure and they charge [TS]

00:03:10   you for it it you know that there's a [TS]

00:03:12   free version and I think they charge you [TS]

00:03:13   for it now when you go over a certain [TS]

00:03:15   amount of requests or whatever so a sure [TS]

00:03:19   sounds like Microsoft's equivalent of [TS]

00:03:21   that where you write to a set of api's [TS]

00:03:23   Microsoft provides and they run on top [TS]

00:03:26   of services that Microsoft Azure [TS]

00:03:29   provides which are like how to [TS]

00:03:31   distribute out your application across a [TS]

00:03:33   datacenter and how to access a database [TS]

00:03:36   instead of just talking to a single [TS]

00:03:37   sequel server you talk to a more [TS]

00:03:39   distributed kind of concept of a [TS]

00:03:41   database so the diagrams are very fuzzy [TS]

00:03:43   and full of clouds and cylinders and [TS]

00:03:44   stuff like that so I really don't know [TS]

00:03:46   how it actually works but that was my [TS]

00:03:47   understanding of Azure now deed and the [TS]

00:03:51   story I linked to in the last show notes [TS]

00:03:53   I think was someone who had looked at a [TS]

00:03:56   packets going over the wire from their [TS]

00:03:59   iPhone or some beta iPhone or whatever [TS]

00:04:01   where they were using iCloud services [TS]

00:04:02   they were looking at a basically HTTP [TS]

00:04:04   headers right they saw ones that had the [TS]

00:04:06   tell-tale signs of Microsoft Azure [TS]

00:04:08   because they they put little headers in [TS]

00:04:10   there you know that just spell it out [TS]

00:04:11   Microsoft bla bla bla Azure of all blah [TS]

00:04:13   and it seems like unlikely that Apple [TS]

00:04:17   would be adding those to throw people [TS]

00:04:18   off so it must be actually be talking to [TS]

00:04:20   some kind of add room service now after [TS]

00:04:24   that show I found another story that [TS]

00:04:25   said this is on wind supersite so maybe [TS]

00:04:27   these guys [TS]

00:04:27   what they're talking about because it's [TS]

00:04:28   a Windows site that the evidence was not [TS]

00:04:31   conclusive and that it could just be [TS]

00:04:33   that Apple is using Microsoft and Amazon [TS]

00:04:37   for that matter as part of their content [TS]

00:04:39   delivery network so in other words the [TS]

00:04:42   you know Microsoft is hosting these [TS]

00:04:44   files but only in the capacity as a CDN [TS]

00:04:47   and that Apple has the real copy of it [TS]

00:04:49   and so the reason you're seeing these [TS]

00:04:51   Azure headers is because they're being [TS]

00:04:52   served out of a data center that runs [TS]

00:04:54   Microsoft Azure but it's not necessarily [TS]

00:04:55   Apple's data center and it's just you [TS]

00:04:58   know functioning as a CDN that seems [TS]

00:05:00   perfectly plausible to me - there's [TS]

00:05:02   another story that I didn't link but it [TS]

00:05:03   was older it was about the former head [TS]

00:05:06   of Microsoft's a sure you're heard maybe [TS]

00:05:10   wasn't as earnest maybe was Davis Center [TS]

00:05:12   but some some bigwig from Microsoft who [TS]

00:05:13   was involved with Azure was hired onto [TS]

00:05:15   apple and April of this year that [TS]

00:05:17   doesn't mean he was brought to Apple to [TS]

00:05:18   do as you're related things but it seems [TS]

00:05:21   strange and coincidental that Apple [TS]

00:05:22   would hire away Microsoft data center [TS]

00:05:24   guy if they didn't think having some [TS]

00:05:28   sort of Microsoft's data center product [TS]

00:05:30   experience was useful and then I heard a [TS]

00:05:32   rumor that that guy had actually left [TS]

00:05:34   Apple since then but I don't know it's [TS]

00:05:36   I'm confused about the personnel at [TS]

00:05:37   Apple Apple really doesn't announce [TS]

00:05:38   their personnel decisions publicly so [TS]

00:05:41   you have to glean all this information [TS]

00:05:43   by digging through LinkedIn pages and [TS]

00:05:44   stuff doesn't this just go back though [TS]

00:05:47   to the right tool for the right job [TS]

00:05:48   conversation then who cares this is the [TS]

00:05:50   right tool they want to use it so what [TS]

00:05:52   they just use it or maybe they maybe [TS]

00:05:54   they're building their own thing and [TS]

00:05:56   they did couldn't have already in time [TS]

00:05:57   yeah same with it let you know for years [TS]

00:05:59   there was no I work then when they came [TS]

00:06:02   out with it was great keynote was the [TS]

00:06:04   the blockbuster hit of that thing and [TS]

00:06:06   everybody's all keynotes so much better [TS]

00:06:09   than PowerPoint and that that was like [TS]

00:06:11   the big turning point for them maybe [TS]

00:06:14   they're working on something like this [TS]

00:06:15   but it's behind the scenes who care why [TS]

00:06:17   is it so bad what is the significance [TS]

00:06:18   John what is the significance of them [TS]

00:06:20   using Azure let's say they're really [TS]

00:06:22   using it so what I think we covered in [TS]

00:06:24   the last show it's not so much the fact [TS]

00:06:25   that using Azure is just sensational and [TS]

00:06:28   that it's a Microsoft technology but the [TS]

00:06:30   things the real thing it could be nobody [TS]

00:06:33   nobody in the whole of Apple uses [TS]

00:06:36   Microsoft Excel for anything there's not [TS]

00:06:38   one guy using Excel so what [TS]

00:06:40   no no but I'm saying for when you're [TS]

00:06:42   when you're making a data center all the [TS]

00:06:44   other guys are not using off-the-shelf [TS]

00:06:45   software and Apple is using it so that [TS]

00:06:48   makes them different and also in the [TS]

00:06:50   server space Windows is not dominant [TS]

00:06:53   UNIX is the dominant server right [TS]

00:06:55   platform so it's it's strange in two [TS]

00:06:58   ways so the Apple is being different in [TS]

00:06:59   those two ways that they're using [TS]

00:07:00   they're using off-the-shelf software [TS]

00:07:01   instead of building and they're using [TS]

00:07:03   Microsoft when the dominant thing that [TS]

00:07:05   most people use is Unix that's why it's [TS]

00:07:07   interesting but it may not even be true [TS]

00:07:08   because again we have no actual [TS]

00:07:09   informations as all just people trying [TS]

00:07:11   to figure things out by reverse [TS]

00:07:12   engineering things and looking for you [TS]

00:07:14   know clues and the pictures and stuff [TS]

00:07:15   like that so we don't know for sure but [TS]

00:07:17   I just want to fall off and that just to [TS]

00:07:19   say that there was some some windows [TS]

00:07:21   experts had a credible explanation for [TS]

00:07:22   how Apple could actually not be using [TS]

00:07:25   Azure in its own data centers but simply [TS]

00:07:26   be using a CDN that it uses out here so [TS]

00:07:31   next stop I could follow up from way [TS]

00:07:33   back remember when we did a show where [TS]

00:07:35   we talked about things that are wrong [TS]

00:07:36   with different companies in the last [TS]

00:07:38   company was Pixar yeah we talked about [TS]

00:07:40   we talked about Google and Facebook and [TS]

00:07:45   Facebook and Pixar was the one that I [TS]

00:07:48   said there's no way anything could be [TS]

00:07:50   wrong with it all right so my complaint [TS]

00:07:52   about Pixar was that they were not [TS]

00:07:53   taking enough risks in their creative [TS]

00:07:56   output and my evidence for that was that [TS]

00:07:58   they had yet to have a movie that was [TS]

00:08:01   not good and it was kind of like that [TS]

00:08:03   the idea was they were using engineering [TS]

00:08:06   principles to ensure that they never [TS]

00:08:07   produced a bad movie but those same [TS]

00:08:08   principles were preventing them from [TS]

00:08:10   ever making a movie that was as great as [TS]

00:08:12   some of the greatest movies that Pixar [TS]

00:08:14   itself admires right so the sequel to [TS]

00:08:18   cars cars to just opened and I have a [TS]

00:08:20   link in the show notes to the rotten [TS]

00:08:21   tomato page for cars let me just look at [TS]

00:08:25   what is that now and the percentage on [TS]

00:08:27   the Rotten Tomatoes page is currently at [TS]

00:08:30   35 percent I loaded this 15 minutes ago [TS]

00:08:34   and is at 36 so I was actually dropped [TS]

00:08:35   and yesterday was at 38 and for those [TS]

00:08:37   that don't know 100% is the greatest [TS]

00:08:39   movie ever on Rotten Tomatoes Ron [TS]

00:08:41   tomatoes aggregates reviews from [TS]

00:08:43   multiple sites 35 is not good what is it [TS]

00:08:47   just descent to sort of set some [TS]

00:08:49   parameters set a framework for this what [TS]

00:08:52   does the original [TS]

00:08:54   starwars get on this one I gotta look [TS]

00:08:56   some stuff up then yeah go ahead [TS]

00:08:58   so I want to see you know I want to said [TS]

00:09:00   I want to set a framework if the what is [TS]

00:09:02   here it'd because this scale is [TS]

00:09:03   meaningless so 100 is a greatest movie [TS]

00:09:06   right but what do movies that we like as [TS]

00:09:08   fellow geeks so a new hope is 94% okay [TS]

00:09:13   cars one is 74% okay what about like a [TS]

00:09:17   toy story toy story 3 even so Toy Story [TS]

00:09:22   3 which is you know a sequel just like [TS]

00:09:25   Toy Story 2 in fact it's it's worse [TS]

00:09:26   because it's a 3 at 99% for toy story [TS]

00:09:29   thread great movie cried a little bit [TS]

00:09:33   so a lot of people in saying hey you [TS]

00:09:36   know you you wanted Pixar to have a [TS]

00:09:38   failure isn't this what you wanted well [TS]

00:09:40   that's yeah you shouldn't be turning [TS]

00:09:43   over in your grave you're so happy no [TS]

00:09:45   because I like half the time they're [TS]

00:09:47   joking but sometimes like they should [TS]

00:09:49   just go back and listen to things yeah [TS]

00:09:50   the idea wasn't that fat failure is the [TS]

00:09:55   goal therefore you should try to fail [TS]

00:09:56   like it be that was not the point [TS]

00:09:58   there's bad logical connections being [TS]

00:10:00   made there the idea was that they were [TS]

00:10:01   not taking enough risks and the evidence [TS]

00:10:05   for that was the lack of failure by [TS]

00:10:07   changing the evidence to have a failure [TS]

00:10:08   does not prove that you are now taking [TS]

00:10:10   enough risks because it's nonsensical so [TS]

00:10:13   if they first of all I haven't seen cars [TS]

00:10:15   to so I can't make any judgment about [TS]

00:10:17   whether this is what I'm looking for or [TS]

00:10:18   not but I will speculate that if cars 2 [TS]

00:10:22   fails because it's a timid [TS]

00:10:26   run-of-the-mill sequel the or you know [TS]

00:10:30   or just simply was trying to do exactly [TS]

00:10:32   the same thing as every other Pixar [TS]

00:10:34   movie but didn't do it as well then [TS]

00:10:36   that's not what I was looking for [TS]

00:10:37   if Cars 2 is getting slammed in reviews [TS]

00:10:39   because they really tried to Susan do [TS]

00:10:42   something daring and different and it [TS]

00:10:43   failed then maybe they did do what I was [TS]

00:10:44   looking for I haven't seen the movie I [TS]

00:10:46   think my son is actually seeing the [TS]

00:10:48   movie right now as we speak so I'll ask [TS]

00:10:49   him for a review but I'm not sure how [TS]

00:10:52   much I'll get out of him about it but [TS]

00:10:55   when I do see it I will chime in to say [TS]

00:10:56   which of those two scenarios is actually [TS]

00:10:59   happening since it is a sequel and since [TS]

00:11:01   this is sequel to the movie with I think [TS]

00:11:03   the lowest rating on Rotten Tomatoes of [TS]

00:11:05   any Pixar movie out to 74 percent is bad [TS]

00:11:07   the others are in the 90s and stuff I'm [TS]

00:11:11   leaning towards it being bad for boring [TS]

00:11:14   reasons in other words that it was they [TS]

00:11:16   were aiming for the same Pixar formula [TS]

00:11:17   they always do and they just didn't hit [TS]

00:11:19   it for whatever reasons what did they [TS]

00:11:21   give on on this Rotten Tomatoes thing [TS]

00:11:23   that you're talking about what do they [TS]

00:11:24   give a few good men check that one out [TS]

00:11:28   and then and then Shawshank Redemption [TS]

00:11:30   you want to make a prediction for a few [TS]

00:11:32   good men I will say it's in the low 70s [TS]

00:11:36   83 ok I'm starting maybe this site's [TS]

00:11:40   worth looking at what a Shawshank 89 [TS]

00:11:43   okay that should be higher yeah [TS]

00:11:45   seriously who's the people who are like [TS]

00:11:47   not liking the Shawshank Redemption [TS]

00:11:48   every those refusing people with no no [TS]

00:11:51   hearts and no minds what used to be at [TS]

00:11:54   the top of the IMDB rankings for like [TS]

00:11:56   the best movie ever this it's one of the [TS]

00:11:58   best movies yeah I mean again when you [TS]

00:12:01   aggregate stuff I'm not sure how much [TS]

00:12:04   just tells you because if they decide to [TS]

00:12:07   pick a bunch of reviews from a bunch of [TS]

00:12:08   idiots they could drag down or raise the [TS]

00:12:10   score of anything but this is just kind [TS]

00:12:11   of give you a rough estimate of like how [TS]

00:12:13   how well reviewed is this movie people [TS]

00:12:15   are wondering if I haven't seen run [TS]

00:12:17   Tomatoes I know about it I just you know [TS]

00:12:18   not in front of a keyboard Metacritic is [TS]

00:12:20   another side I just happened to go the [TS]

00:12:21   Rotten Tomatoes one because I saw [TS]

00:12:23   someone mentioned that it was getting [TS]

00:12:25   slammed you would think a site called [TS]

00:12:27   Rotten Tomatoes that the higher number [TS]

00:12:30   would be more rotten yeah yeah that the [TS]

00:12:33   name of the site like the height like if [TS]

00:12:36   how rotten is it oh it's a 100 on the [TS]

00:12:38   Rotten scale well it must be really [TS]

00:12:39   rotten so you think they would inverse [TS]

00:12:42   the numbers I think that would be it's [TS]

00:12:46   only confusing to people who think about [TS]

00:12:47   it and that doesn't include most [TS]

00:12:49   people's all most people just go to the [TS]

00:12:50   site they see a bar the more filled it [TS]

00:12:52   gets 100% is better because on 2% is [TS]

00:12:54   better in school so on and so forth now [TS]

00:12:56   I understand why they're doing it that [TS]

00:12:57   way I just they should change the name [TS]

00:12:58   to fresh tomatoes well I'll send an [TS]

00:13:01   email so unlike you like you I don't [TS]

00:13:05   expect the CEO of the company to change [TS]

00:13:08   their their name just because I send [TS]

00:13:13   them a Google search result so unfair to [TS]

00:13:16   me about that on the other shows okay [TS]

00:13:19   the final bit of follow up [TS]

00:13:21   I have is and this may be the last time [TS]

00:13:24   we ever mentioned this in the show so [TS]

00:13:26   all you toaster haters you've just got [TS]

00:13:27   one last little push to get through or [TS]

00:13:30   skip over and then you probably won't [TS]

00:13:32   ever have to hear about toasters again [TS]

00:13:34   probably so as we know you can go review [TS]

00:13:39   the past shows about my problems with [TS]

00:13:41   toasters and then a Marco and Merlin [TS]

00:13:43   were nice enough to give me a toaster at [TS]

00:13:45   WWDC and they shipped it to me and it [TS]

00:13:47   finally arrived and I've used it and now [TS]

00:13:49   here is my brief I will try to be brief [TS]

00:13:51   all-boy review very excited this is not [TS]

00:13:54   the main topic for the show while this [TS]

00:13:56   is just follow-up I will try to get [TS]

00:13:57   through it so first thing I want to [TS]

00:14:00   start with is that despite everything [TS]

00:14:02   I'm going to say in this review I am [TS]

00:14:04   very grateful for this toast oh boy that [TS]

00:14:06   that doesn't sense not a good way to [TS]

00:14:08   open the WWC was just was just an [TS]

00:14:11   amazing trip and you know and as much as [TS]

00:14:13   I enjoyed the technical sessions and [TS]

00:14:15   everything was really just meeting the [TS]

00:14:16   people that was the best thing about [TS]

00:14:17   that and Marco and Merlin's toaster gift [TS]

00:14:19   was just really the icing on the cake so [TS]

00:14:20   I will always treasure that memory and [TS]

00:14:23   even if it was the worst toaster in the [TS]

00:14:25   world I would still keep this toaster [TS]

00:14:27   for sentimental reasons Allah thankfully [TS]

00:14:30   this is not the worst toaster in the [TS]

00:14:31   world in fact I think this toaster is so [TS]

00:14:34   much better than my old toaster so so [TS]

00:14:36   different in every possible way than my [TS]

00:14:37   old toaster that I'm surprised the two [TS]

00:14:39   appliances didn't annihilate each other [TS]

00:14:41   when they were brought into the same [TS]

00:14:41   room I think there was a physics joke I [TS]

00:14:45   think I'm breaking my own rules here all [TS]

00:14:47   right scratch just scratch the [TS]

00:14:48   annihilation bar so the first test for [TS]

00:14:50   the toaster was I throw a bagel in [TS]

00:14:53   because I had a fresh stock of imported [TS]

00:14:55   bagels yes I only get my bagels from New [TS]

00:14:57   York Massachusetts bagels are no good [TS]

00:14:59   I'm sorry ah and a cup one in half put [TS]

00:15:02   it in there turn the thing to the bagel [TS]

00:15:04   setting press the button and it put up a [TS]

00:15:07   timer that had three minutes and 50 [TS]

00:15:09   seconds so if you remember my old [TS]

00:15:11   toaster took five minutes and eight [TS]

00:15:12   seconds to do a piece of toast super [TS]

00:15:13   cold start this one was doing a bagel in [TS]

00:15:16   350 so already it's got a leg up right [TS]

00:15:19   after that I put something else in I [TS]

00:15:20   think it was another bagel or maybe was [TS]

00:15:21   a piece of toast and then the timer was [TS]

00:15:22   only two minutes because this toaster is [TS]

00:15:24   smart enough to know that the heat [TS]

00:15:26   carried over from the previous toasting [TS]

00:15:27   session will shorten the time for the [TS]

00:15:29   next toasting session so other things [TS]

00:15:32   about it it's got the rackets inside it [TS]

00:15:34   is like [TS]

00:15:35   five times thicker than the previous [TS]

00:15:36   rack it's not just like a set of spindly [TS]

00:15:38   wires totally together it's this big [TS]

00:15:40   heavy metal it's probably like an oven [TS]

00:15:42   rack a miniature little oven rack and [TS]

00:15:45   this one has the quartz heating elements [TS]

00:15:46   instead of those steel things that I had [TS]

00:15:48   there they look kind of clear and [TS]

00:15:49   thicker and and they start glowing [TS]

00:15:52   orange way faster than the steel ones [TS]

00:15:53   did as as described and predicted by our [TS]

00:15:56   toaster engineer who wrote erson I did [TS]

00:15:59   the toast test where you put four slices [TS]

00:16:00   of toast in there very even browning [TS]

00:16:01   nice even brown across all of them no [TS]

00:16:03   hot spots in the middle of the sides or [TS]

00:16:05   anything like that and a timer you know [TS]

00:16:08   so that the toaster has a little screen [TS]

00:16:09   on the front of it but it shows that [TS]

00:16:12   time you know that's when I push the [TS]

00:16:13   button I can see three minutes 50 [TS]

00:16:14   seconds or whatever that timer is great [TS]

00:16:16   is the best feature of the toaster like [TS]

00:16:18   the first thing I noticed as I do the [TS]

00:16:20   first thing my wife comments and on to [TS]

00:16:22   that the timer is great you would think [TS]

00:16:23   when you look at it like home use it and [TS]

00:16:25   LEDs or LCD whatever it is screen back [TS]

00:16:27   that LCD screen on the toaster is just [TS]

00:16:29   frivolous and stupid and a waste of [TS]

00:16:31   money and some gadget thing no it is [TS]

00:16:33   great being able to see how long your [TS]

00:16:35   toast has to go because just you just [TS]

00:16:37   moving spending our whole lives pushing [TS]

00:16:39   down the little lever or turning the [TS]

00:16:41   dial you have no idea how long you have [TS]

00:16:42   you can look at the dial and see does it [TS]

00:16:43   look like it's in like a minute and a [TS]

00:16:44   half or 30 seconds left when it's [TS]

00:16:46   ticking along or even the push down [TS]

00:16:47   thing you never knew so you're like can [TS]

00:16:48   I go out of the room for a second will [TS]

00:16:50   it ding but you know timer tells you no [TS]

00:16:52   guesswork is exactly how long it's going [TS]

00:16:54   to take so great great first experience [TS]

00:16:59   with the toaster doing its job no fuss [TS]

00:17:03   no muss [TS]

00:17:04   but this toaster is not with that is [TS]

00:17:07   false now again I'm going to describe [TS]

00:17:10   some faults of this toaster but let's [TS]

00:17:12   keep it in context here this toaster is [TS]

00:17:14   so much better than my old Doster that [TS]

00:17:17   it's it's just in a different league [TS]

00:17:19   entirely the fact that I can find faults [TS]

00:17:21   in it doesn't really mean anything [TS]

00:17:22   because I can find faults in anything [TS]

00:17:24   but it's kind of like this is the first [TS]

00:17:26   toaster I've had that it's worth [TS]

00:17:29   criticizing because now I'm picking it's [TS]

00:17:32   because the previous toaster was just a [TS]

00:17:33   total loss like it just didn't even do [TS]

00:17:35   the basic job of toasting was a horrible [TS]

00:17:37   piece of crap this this is not and it [TS]

00:17:40   makes the parts where it falls down all [TS]

00:17:41   the more glaring so the first one isn't [TS]

00:17:44   really a flaw with the toaster is just a [TS]

00:17:46   mismatch with my needs [TS]

00:17:51   it's got one of those Pizza bumps in the [TS]

00:17:53   back you know where they make the little [TS]

00:17:54   round cutout things you can stick a big [TS]

00:17:55   disc in there not it's not as big and [TS]

00:17:58   pronounced to some of the other ones yet [TS]

00:17:59   it is not a big pizza bump so that's why [TS]

00:18:01   it's not really a big deal but it is [TS]

00:18:03   there and I actually didn't realize it [TS]

00:18:04   was there because it is so small doesn't [TS]

00:18:06   stick out and the toaster is not a deep [TS]

00:18:08   anyway so it's not it's not a big deal [TS]

00:18:10   but it does have a bump which I could do [TS]

00:18:12   without if it was there so now the knobs [TS]

00:18:15   in the front there's like a dial a [TS]

00:18:17   push-button thing with it or anything [TS]

00:18:19   ever they are made of plastic made to [TS]

00:18:21   look like metal the rest of the toaster [TS]

00:18:23   is all stainless steel looking you know [TS]

00:18:24   shiny metal or matte finish actually and [TS]

00:18:27   these these knobs look like mill their [TS]

00:18:30   silvery shiny plastic but they're made [TS]

00:18:32   of plastic totally ruins the all-metal [TS]

00:18:34   stainless steel aesthetic of the toaster [TS]

00:18:36   big mistake to do the plastic knobs g4 [TS]

00:18:38   they did that because they were [TS]

00:18:39   concerned about heat conductivity [TS]

00:18:40   because everyone not same thing I was [TS]

00:18:43   going to say I think they did for heat [TS]

00:18:45   conduction the handle because the handle [TS]

00:18:47   itself is a metal tube but the handle is [TS]

00:18:48   connected to the door with plastic and I [TS]

00:18:50   thought maybe they did that to keep the [TS]

00:18:52   heat from the door glass from from [TS]

00:18:54   conducting through to the metal handle [TS]

00:18:55   right which would make sense but I'm not [TS]

00:18:57   entirely sure because I have pans with [TS]

00:18:58   metal handles and they seem to not get [TS]

00:19:00   hot unless they're on a really long time [TS]

00:19:02   but anyway the dials I don't think they [TS]

00:19:04   have that concern what's because the [TS]

00:19:05   area around the dials is really get hot [TS]

00:19:07   and they're only connected by a single [TS]

00:19:10   you know stick on the inside I'm [TS]

00:19:12   assuming so I'm not sure how much heat [TS]

00:19:14   would be conducting through that but the [TS]

00:19:17   second thing about the knobs is it not [TS]

00:19:18   only are they plastic but their flimsy [TS]

00:19:20   feeling they have lots of slop where you [TS]

00:19:22   move them and nothing is happening and [TS]

00:19:23   they you know sort of twist on the long [TS]

00:19:25   axes that they shouldn't twist now this [TS]

00:19:27   is the thing that especially for [TS]

00:19:29   high-end toasters like this or medium [TS]

00:19:30   and I don't know how high in this [TS]

00:19:31   toaster is but like it seems like [TS]

00:19:33   everything else about is solid quality [TS]

00:19:36   construction it performs great and then [TS]

00:19:37   you put these plastic knobs on it now [TS]

00:19:39   car makers know how important this is [TS]

00:19:40   because what car makers even when they [TS]

00:19:42   make your the crappy car like Target or [TS]

00:19:44   cell or Honda Civic or whatever they [TS]

00:19:46   know that the things you touch on the [TS]

00:19:48   product are so important that they have [TS]

00:19:50   to feel expensive and they invest lots [TS]

00:19:52   of time and energy into making the radio [TS]

00:19:54   dial that the wiper stocks you know the [TS]

00:19:57   headline that the headlight on/off thing [TS]

00:20:00   feel expensive and expensive feeling [TS]

00:20:02   means no slop [TS]

00:20:03   smooth glide no sort of scratching type [TS]

00:20:06   of action as you know strong clicking [TS]

00:20:09   into positive position when you change [TS]

00:20:11   from one setting to the other and car [TS]

00:20:12   makers spend the money on those switches [TS]

00:20:14   that you touch take it out of other [TS]

00:20:15   things like the trunk lids which they [TS]

00:20:17   make cheaper you know so they subtract [TS]

00:20:18   money from them when the arguably more [TS]

00:20:20   important parts of the car to make the [TS]

00:20:21   things that you touch feel expensive [TS]

00:20:22   because I know how much that matters [TS]

00:20:24   every day when you're using the device [TS]

00:20:26   that would have been a good move on this [TS]

00:20:28   toaster I don't know maybe take the [TS]

00:20:30   money out of some other aspect of the [TS]

00:20:32   toaster maybe use cheaper metal on the [TS]

00:20:33   back or something or I don't know where [TS]

00:20:35   they could take it out but put it into [TS]

00:20:37   those dials because it's worthwhile [TS]

00:20:38   because those are the things you touch [TS]

00:20:40   every single day and they do detract [TS]

00:20:42   from the experience ah the interface [TS]

00:20:45   like I didn't have to read the manual to [TS]

00:20:47   do the interface which is you know a [TS]

00:20:49   gold star right off the bat because if I [TS]

00:20:51   have to go to the manual for an [TS]

00:20:52   appliance I'm pissed off so I did not [TS]

00:20:54   have to read the manual to figure out [TS]

00:20:55   how to use this appliance although I did [TS]

00:20:57   look at the manual to make sure I hadn't [TS]

00:20:58   missed anything and I hadn't it's so I [TS]

00:21:01   would say it's fairly intuitive but [TS]

00:21:03   there's a little bit too much happening [TS]

00:21:04   on the screen I would like the screen to [TS]

00:21:07   tell me information like the time but I [TS]

00:21:09   don't need it I don't want have to be [TS]

00:21:10   using the dial to manipulate things on [TS]

00:21:12   the screen it's a little bit feels a [TS]

00:21:14   little bit like setting one of those [TS]

00:21:16   cheap digital alarm clocks where you [TS]

00:21:18   press the hold down the alarm button and [TS]

00:21:19   you press this other button to change [TS]

00:21:20   the hour then you press this other [TS]

00:21:21   button and now you're changing in [TS]

00:21:22   minutes and it's just amodal [TS]

00:21:24   you know what I mean like I feel like [TS]

00:21:26   you get away with just having one or two [TS]

00:21:27   Dobbs and Niles [TS]

00:21:28   Dobbs and miles yeah that would be the [TS]

00:21:30   title the show knobs and dials uh and so [TS]

00:21:34   I could just manipulate the physical [TS]

00:21:35   controls and completely know exactly [TS]

00:21:37   what I'm doing without ever having to [TS]

00:21:38   look at the screen the screen should be [TS]

00:21:39   giving feedback to me but it should only [TS]

00:21:41   be optional it shouldn't be something [TS]

00:21:42   I'm required to look at to change [TS]

00:21:43   settings so it's um I can play by the [TS]

00:21:45   interface and the final thing is I don't [TS]

00:21:47   know if you've noticed it may just be my [TS]

00:21:49   model or my particular instance of this [TS]

00:21:51   model or it may be that this changes [TS]

00:21:52   over time as the toaster kind of breaks [TS]

00:21:54   in is that if you bring the door all the [TS]

00:21:56   way down and just you know press the [TS]

00:21:58   handle to the counter in front of you or [TS]

00:22:00   whatever so it's down as far as can go [TS]

00:22:01   and then take your finger off gently the [TS]

00:22:02   door will slowly close which is bad [TS]

00:22:05   because if you open the toaster up and [TS]

00:22:06   reach your hand in there to pull out [TS]

00:22:07   something and don't hold the door down [TS]

00:22:09   with your other hand the or will lift up [TS]

00:22:10   and burn the bottom of your wrist I I've [TS]

00:22:13   never noticed that that doesn't doesn't [TS]

00:22:16   seem too [TS]

00:22:17   that for me so I mean obviously some [TS]

00:22:19   spring is pulling the door closed and [TS]

00:22:20   that spring is going to weaken over time [TS]

00:22:21   so maybe this is just something that [TS]

00:22:23   happens with a new toaster maybe mine [TS]

00:22:24   has a particularly strong spring or [TS]

00:22:25   maybe you just haven't noticed you [TS]

00:22:26   should try after the show to go to your [TS]

00:22:28   toaster open the door all the way hold [TS]

00:22:30   it all the way down to the counterweight [TS]

00:22:31   you know debounce it in everything wait [TS]

00:22:33   for it to settle and take your finger [TS]

00:22:35   off of it and see if it slowly closes [TS]

00:22:36   itself both my wife and I noticed this [TS]

00:22:39   we haven't burned ourselves so we've [TS]

00:22:40   noticed that if we hadn't been holding [TS]

00:22:41   on the door it would have burned us down [TS]

00:22:44   with them I'm pretty sure the mind [TS]

00:22:45   doesn't do that anymore if it ever if it [TS]

00:22:49   ever did yeah it may be one of those [TS]

00:22:50   things that just breaks it maybe you've [TS]

00:22:52   got a super spring in there it's not [TS]

00:22:54   super it's it's not like it slams cup [TS]

00:22:56   it's slowly like it sneaks up on you [TS]

00:22:57   that's going to spring yourself if you [TS]

00:22:59   modify this modify I was thinking of [TS]

00:23:01   like if I did want to modify this would [TS]

00:23:03   I have to open you know could I get in [TS]

00:23:04   there and find that spring uh um it's [TS]

00:23:06   not a big deal [TS]

00:23:07   so those are my complaints about this [TS]

00:23:08   toaster but they are all minor in the [TS]

00:23:11   basic capacities as a toaster it [TS]

00:23:14   performs admirably and it looks it looks [TS]

00:23:16   great too even with the plastic knobs [TS]

00:23:18   that you know don't look like the metal [TS]

00:23:20   the whole toaster just looks so much [TS]

00:23:21   better than my old horrible thing the [TS]

00:23:24   only trouble I have with installation is [TS]

00:23:25   that I had to buy one of those [TS]

00:23:27   flush-mounted plug things because my [TS]

00:23:29   plug for the toaster is right behind the [TS]

00:23:31   toaster and the plug for this toaster is [TS]

00:23:33   a big honking three prong thing but the [TS]

00:23:35   hole for your finger to go in and you're [TS]

00:23:37   going to stick straight into the wall it [TS]

00:23:38   bumps into the back of the toe so what [TS]

00:23:40   did you get there for this thanks you [TS]

00:23:42   can buy like a it's the three-pronged [TS]

00:23:44   plug but it's very low profile it's very [TS]

00:23:46   flat to the wall it only extends about a [TS]

00:23:47   centimeter out and the the wire goes off [TS]

00:23:49   to the side it's like a little pigtail [TS]

00:23:51   and at the end of that little five six [TS]

00:23:53   inch pigtail is the regular three prong [TS]

00:23:54   plug that I plug with hoster plug into [TS]

00:23:57   okay so the end of the toaster saga [TS]

00:24:02   social saga hands with me getting better [TS]

00:24:04   toast faster with more feedback on the [TS]

00:24:07   screen now using the Rotten Tomatoes [TS]

00:24:08   scale how would you rate this toaster [TS]

00:24:11   what how rotten or not or fresh is it so [TS]

00:24:14   I'm going to give my old toaster 20 ok [TS]

00:24:16   and I'm gonna give this one like an 87 [TS]

00:24:21   that's almost as good as Shawshank [TS]

00:24:23   Redemption if it were toaster rotten [TS]

00:24:25   tomatoes is wrong Josh I'm for [TS]

00:24:27   attempting Shrek redemption is like a 99 [TS]

00:24:31   all right I have two small things before [TS]

00:24:35   we go to our main topic these are not [TS]

00:24:36   follow up they're just many topics you [TS]

00:24:37   do undo the first sponsor now get that [TS]

00:24:39   out of the way sure go for it [TS]

00:24:41   and that's I shouldn't say get it out of [TS]

00:24:43   the way I mean that's not I feel because [TS]

00:24:45   they pay the bills we're appreciative of [TS]

00:24:48   them but it's it's omni group one of [TS]

00:24:50   john Syracuse's favorite app makers they [TS]

00:24:54   make productivity applications they do [TS]

00:24:56   it just for Mac os10 [TS]

00:24:58   and for the iPhone and the iPad nothing [TS]

00:25:00   else this is their one area focus which [TS]

00:25:03   is something that John can respect and [TS]

00:25:06   do agree do you respect them more [TS]

00:25:08   because they just focus on the Mac and [TS]

00:25:11   iOS stuff I don't care where they focus [TS]

00:25:13   I only care how good their apps are on [TS]

00:25:14   their apps are really good well they're [TS]

00:25:16   known they're known for that for making [TS]

00:25:17   really good apps and what what's called [TS]

00:25:20   gold standard customer support they [TS]

00:25:22   really have awesome support where you [TS]

00:25:23   deal with real human beings and and [TS]

00:25:26   they're all geeks every single one of [TS]

00:25:28   those people over there is I mean they [TS]

00:25:29   they make John look normal that's how [TS]

00:25:33   geeky they are but they really care they [TS]

00:25:35   sweat the details and and you can take a [TS]

00:25:37   look at one of my favorite omni group [TS]

00:25:39   apps it's OmniFocus it's designed to [TS]

00:25:41   Kalp you capture your thoughts allow you [TS]

00:25:43   to store manage and process them into [TS]

00:25:45   actionable to-do items so if you're a [TS]

00:25:48   fan of getting things done system or if [TS]

00:25:50   you just have your own system it doesn't [TS]

00:25:51   matter and you can you can sync this [TS]

00:25:53   stuff it'll work over a local network [TS]

00:25:55   you can currently use MobileMe or even [TS]

00:25:58   just a standard web dev server that you [TS]

00:26:00   are your own company or workgroup hosts [TS]

00:26:02   they're they're just awesome and they're [TS]

00:26:04   available it's available today you can [TS]

00:26:06   get on the focus of course for the Mac [TS]

00:26:07   like you've always been able to but not [TS]

00:26:09   that long ago they came out with it for [TS]

00:26:11   the iPhone and the iPad you can go to [TS]

00:26:14   omni group.com to check this out or just [TS]

00:26:16   go to the iTunes or the Mac App Store [TS]

00:26:18   and search for OmniFocus one word we'd [TS]

00:26:22   like to say thanks very much to those [TS]

00:26:23   guys for making this show possible all [TS]

00:26:25   right two topics you said too many [TS]

00:26:28   topics than the main topic so three [TS]

00:26:31   topics the first mini topic I finally [TS]

00:26:34   saw Mac Defender in the wild do you know [TS]

00:26:37   the Mac defender Mac malware thing from [TS]

00:26:39   I guess a couple weeks ago yeah the [TS]

00:26:41   thing that if there's [TS]

00:26:43   anybody who still doesn't know about [TS]

00:26:44   this it's a little a little thing that [TS]

00:26:46   loads in a webpage it looks like a [TS]

00:26:47   dialog box it tells you you need to [TS]

00:26:50   install something it makes you install [TS]

00:26:51   it if you're you know if you're prepared [TS]

00:26:54   to enter your your administrator [TS]

00:26:56   password but then they came out with one [TS]

00:26:57   that didn't require administrator [TS]

00:26:59   password which one did you see well so [TS]

00:27:02   I've never I've never followed this [TS]

00:27:04   story I'd heard your podcast about it [TS]

00:27:05   but never actually like clicked on the [TS]

00:27:06   knee of the links of mine yours reader [TS]

00:27:08   to read about it because I really don't [TS]

00:27:09   pay attention to Mac malware stories it [TS]

00:27:12   just gave me worked up over nothing if [TS]

00:27:13   it's if it's a legitimate issue I will [TS]

00:27:15   find out about it from like friends or [TS]

00:27:17   more trusted sources than just these [TS]

00:27:19   random sensational things about Mac [TS]

00:27:21   Defender or stories from virus companies [TS]

00:27:23   so so again I had never didn't know what [TS]

00:27:25   to expect from this but I ended up I [TS]

00:27:28   think it was a Google image thing or [TS]

00:27:29   something that seems it seems to be [TS]

00:27:30   where they all come from and I ended up [TS]

00:27:32   seeing this thing pop onto the screen it [TS]

00:27:34   look like this little dialog box that [TS]

00:27:35   was telling me I don't know what was [TS]

00:27:37   telling me some something about [TS]

00:27:38   installing something rather than I sell [TS]

00:27:40   this must be Mac Defender because they [TS]

00:27:41   were saying it brings up a fake dialog [TS]

00:27:43   box and usually the virus to fake dialog [TS]

00:27:44   boxes or mental like windows and they're [TS]

00:27:46   obviously you can write this one really [TS]

00:27:47   looks like a Mac window now well that's [TS]

00:27:49   what that's what I had heard about it [TS]

00:27:51   from the little summaries I'd see him I [TS]

00:27:52   knew treat it but this dialog box well [TS]

00:27:54   so that saga box comes up in the web [TS]

00:27:56   browser and then right in front of it [TS]

00:27:58   sort of off to the side comes up the Mac [TS]

00:28:01   os10 dialog box saying this file will [TS]

00:28:03   damage your computer and it has the move [TS]

00:28:05   to the trash button because I reckon you [TS]

00:28:06   know since had the OS update that [TS]

00:28:07   detects this so my operating system the [TS]

00:28:10   detected this was harmful and it was [TS]

00:28:11   bringing up the putting trash button so [TS]

00:28:13   I could see a real Mac os10 dialog box [TS]

00:28:15   and the fake one right next to each [TS]

00:28:18   other mmm and I don't understand why [TS]

00:28:20   they couldn't just copy and paste the [TS]

00:28:22   graphics from a real Mac os10 dialog box [TS]

00:28:24   into the fake one yeah the fake dialog [TS]

00:28:26   box look awful the gray was the wrong [TS]

00:28:28   colour the cancel button wasn't even [TS]

00:28:30   like rounded like it's not rocket [TS]

00:28:31   science take a screenshot of a real Mac [TS]

00:28:33   os10 dialog they're not even trying is [TS]

00:28:36   the worst virus ever the proportions off [TS]

00:28:38   you know let's go to interface builder [TS]

00:28:40   layout a dialog according to the code [TS]

00:28:41   the Aqua conventions it will give you a [TS]

00:28:43   little guidelines to do it [TS]

00:28:44   there's your fake dialog box take a [TS]

00:28:46   screenshot just make it a big gif I [TS]

00:28:48   don't care but or gif making a big jpeg [TS]

00:28:51   or whatever a ping it's not it's not [TS]

00:28:54   that hard to make a fake dialog box this [TS]

00:28:55   is the worst showing [TS]

00:28:57   of any macca malware I've ever seen I'm [TS]

00:28:59   not going to say oh I can't believe [TS]

00:29:00   people fall this is obviously not [TS]

00:29:02   everyone knows every single pixel of [TS]

00:29:04   what Mac os10 looks like it would kids [TS]

00:29:05   it's convincing enough for other people [TS]

00:29:07   but what's the what's the point in not [TS]

00:29:10   taking the three seconds to screenshot a [TS]

00:29:11   real dialog box and put in your own text [TS]

00:29:13   like it's not that much extra effort and [TS]

00:29:15   it seems like you'd get you'd increase [TS]

00:29:18   your chances of getting more victims I [TS]

00:29:20   think that but I think the people for [TS]

00:29:23   whom this is a concern the people who [TS]

00:29:25   will see this and say wow yeah I have [TS]

00:29:29   some virus here and believe the dialog [TS]

00:29:32   box [TS]

00:29:33   those people couldn't tell the [TS]

00:29:35   difference between the real one and the [TS]

00:29:37   fake one even if they were next to each [TS]

00:29:38   other right yeah no I believe that most [TS]

00:29:41   people will be convinced by this but why [TS]

00:29:42   not [TS]

00:29:43   like it seems harder to me to make a bad [TS]

00:29:45   looking fake dialog than to make a good [TS]

00:29:47   looking fake dialog you know what I mean [TS]

00:29:50   they had to custom draw or find sources [TS]

00:29:53   for these widgets and make it just it [TS]

00:29:56   just seems stupid so the more the story [TS]

00:29:58   is virus makers are dumb and this is a [TS]

00:30:00   dumb virus and my computer threw it in [TS]

00:30:02   the trash for me all right next minute [TS]

00:30:06   that was a mini topic yeah I got just [TS]

00:30:08   little ones here this is an ongoing [TS]

00:30:12   peeve with not with Twitter itself but [TS]

00:30:13   with services that are related to [TS]

00:30:15   Twitter and this is my grumpy old bands [TS]

00:30:18   and kids these days why do they do this [TS]

00:30:20   stuff so every time I want to go [TS]

00:30:21   somewhere to do something like there was [TS]

00:30:23   some game that everyone was playing and [TS]

00:30:25   I go to the site all sign up for this [TS]

00:30:26   game try it out and says sign in with [TS]

00:30:28   your Twitter username because apparently [TS]

00:30:30   uses Twitter in some capacity and so you [TS]

00:30:32   go a little sign-on thing and does the [TS]

00:30:34   OAuth thing this is a website does the [TS]

00:30:35   OAuth thing and it shows you low dialog [TS]

00:30:37   and says we're sending you to Twitter [TS]

00:30:38   for authorization which what it brings [TS]

00:30:39   up the little page it says application [TS]

00:30:42   foo wants to do the following read your [TS]

00:30:44   Twitter client timeline update your [TS]

00:30:46   Twitter timeline and you know respond to [TS]

00:30:49   direct measures or whatever I stopped [TS]

00:30:51   reading as soon as it says update your [TS]

00:30:53   Twitter timeline why why in the world [TS]

00:30:55   would I ever let anyone other than me [TS]

00:30:58   tweet as me now [TS]

00:31:01   this seems to be accepted by tons of [TS]

00:31:04   people because this is not the first [TS]

00:31:05   service I've seen this for I guess is [TS]

00:31:07   going on a year now or however long [TS]

00:31:08   they've supported this thing [TS]

00:31:10   time I see one of the pages I'm like no [TS]

00:31:12   you can't tweet as me now if that the [TS]

00:31:14   phrasing was changed to say this service [TS]

00:31:17   would like to send email as you would [TS]

00:31:19   you say oh sure yeah you can send emails [TS]

00:31:21   mean I know email has no authentication [TS]

00:31:22   there's no way to prove this your [TS]

00:31:23   whatever is just the principle of the [TS]

00:31:25   matter would you let any program from a [TS]

00:31:28   website pretend that it's you through [TS]

00:31:30   any communication medium please let this [TS]

00:31:32   program make telephone calls as you you [TS]

00:31:34   know and and of course this Twitter has [TS]

00:31:35   no good metadata [TS]

00:31:37   there's no way to distinguish a tweet [TS]

00:31:39   you know from the perspective of people [TS]

00:31:41   reading your timeline in a common [TS]

00:31:42   Twitter client they can't tell whether [TS]

00:31:43   this was you tweeting some stupid shill [TS]

00:31:45   for some company or a website [TS]

00:31:48   automatically dude why in the world [TS]

00:31:49   would I have never said yes to one of [TS]

00:31:51   those things and I never will why would [TS]

00:31:53   I let someone tweeted me and why do [TS]

00:31:54   people that Applications tweet as them [TS]

00:31:57   it just seems insane to me I'm sure no [TS]

00:32:00   one would ever let any website email has [TS]

00:32:03   them if they said we'd like to send [TS]

00:32:04   email pertaining to bu and yeah we might [TS]

00:32:05   email your friends and say hey you know [TS]

00:32:07   check out this website or whatever and [TS]

00:32:09   then your friends will say did you know [TS]

00:32:11   me some spam about this site thing or [TS]

00:32:12   whatever and then you say yeah I let [TS]

00:32:14   that site send email for me as that [TS]

00:32:17   would never happen in a million years [TS]

00:32:18   but somehow I was okay with Twitter have [TS]

00:32:20   you ever said yes to one of those dialog [TS]

00:32:22   box I never have no and then the idea [TS]

00:32:25   that it could do that always made me [TS]

00:32:27   kind of nervous I don't like that [TS]

00:32:30   someone in the chat room says that [TS]

00:32:31   people reading your timeline on on [TS]

00:32:33   random Twitter clients can tell that it [TS]

00:32:35   was a web site doing it because the [TS]

00:32:36   clients basically the user-agent the [TS]

00:32:39   metadata will say that it was tweeted [TS]

00:32:40   from web site XYZ I don't know many [TS]

00:32:43   Twitter clients that show that [TS]

00:32:45   information prominently I guess the web [TS]

00:32:47   site does the web site does if you [TS]

00:32:48   mouthing like texting you know small [TS]

00:32:51   text underneath it but for people using [TS]

00:32:52   desktop clients and stuff they don't see [TS]

00:32:54   that and even though it's right in your [TS]

00:32:55   face on every single tweet on the [TS]

00:32:57   website you know from via Twitter Africa [TS]

00:32:59   wire whatever your application is people [TS]

00:33:02   don't read that it's total invisibility [TS]

00:33:03   you know it are the ones that do it like [TS]

00:33:06   I'll give you an example koala [TS]

00:33:07   austin-based company by the way if you [TS]

00:33:11   if you allow the Gowalla app like let's [TS]

00:33:14   say you check in somewhere and you have [TS]

00:33:16   it configured to tweet it for you which [TS]

00:33:19   you can toggle that on or off for [TS]

00:33:21   example you go and check in somewhere [TS]

00:33:22   and you say what you're doing [TS]

00:33:24   it could say like I'm here doing this [TS]

00:33:27   and then they'll have a link and really [TS]

00:33:29   you're just using that client to tweet [TS]

00:33:31   it out it's not it's not really doing it [TS]

00:33:34   independently for you you're activating [TS]

00:33:37   it you're causing that to happen same [TS]

00:33:38   thing with Instagram which you know you [TS]

00:33:40   don't you probably don't have because [TS]

00:33:41   you don't have an iPhone but the same [TS]

00:33:44   thing with Instagram if you take a [TS]

00:33:45   picture and you want to share it you can [TS]

00:33:46   choose to tweet it or push it up to [TS]

00:33:48   Flickr or whatever and on its own in the [TS]

00:33:51   chatroom point that out to that yeah [TS]

00:33:52   what they're what in theory what they're [TS]

00:33:54   saying is oh this is just so on our [TS]

00:33:56   website or through our service or [TS]

00:33:58   through our application you can send a [TS]

00:34:00   tweet but that's not how it works [TS]

00:34:02   authentication wise they can send tweets [TS]

00:34:04   as you whenever the hell they want yes [TS]

00:34:05   they could and that's that's it happen [TS]

00:34:07   all the time unlike your there playing [TS]

00:34:08   some iPhone game and then you go back to [TS]

00:34:10   your Twitter and you see this game [TS]

00:34:12   tweeted when I got a high score when I [TS]

00:34:13   picked up a powerup or whatever now I [TS]

00:34:15   look like a tool on Twitter right the [TS]

00:34:17   implication though is that that the [TS]

00:34:18   services that I use to do it and I [TS]

00:34:20   really named the only two that I do use [TS]

00:34:22   to do it which is Instagram and and [TS]

00:34:23   guala those you're you're in control of [TS]

00:34:27   that and yeah I mean I realized that [TS]

00:34:28   they could they could do that in [TS]

00:34:31   dependently or autonomously but the [TS]

00:34:34   concept is that they won't and if they [TS]

00:34:36   did I think people would get pretty [TS]

00:34:37   upset but there are apps and services [TS]

00:34:39   that will do it like you said like oh I [TS]

00:34:42   you know I got a free man in this game I [TS]

00:34:45   was playing in it did now it's tweeting [TS]

00:34:46   about it or I discovered this a treasure [TS]

00:34:48   or whatever you know you're the gamer [TS]

00:34:51   whatever happens in a game you're and [TS]

00:34:53   you're supposed to just you're supposed [TS]

00:34:54   to trust the company's like well if you [TS]

00:34:55   don't like it that you know don't give [TS]

00:34:57   permission to companies that you don't [TS]

00:34:59   trust and you can revoke the permission [TS]

00:35:00   at any time on Twitter's websites the [TS]

00:35:02   magic of their other authentication [TS]

00:35:03   system but that doesn't reassure me at [TS]

00:35:05   all because even if I trust a company [TS]

00:35:06   now who knows what will happen down the [TS]

00:35:08   road when they need to go for another [TS]

00:35:10   round of funding or figure out they [TS]

00:35:11   figure out they need to find a way to [TS]

00:35:12   make money or they get hacked or it just [TS]

00:35:15   you know it's just not going to happen [TS]

00:35:17   no one tweets as me but me and it annoys [TS]

00:35:20   me that I can't participate in whatever [TS]

00:35:22   the hot new game feature or whatever is [TS]

00:35:24   because they insist on having that [TS]

00:35:25   permission it would be nice of these [TS]

00:35:27   websites said if you don't want to use [TS]

00:35:29   the features where we tweet as you or [TS]

00:35:31   where you proxy tweet through our [TS]

00:35:33   service or whatever then you can still [TS]

00:35:34   join our application program or whatever [TS]

00:35:36   just don't give that particular [TS]

00:35:38   mission but they never offer that [TS]

00:35:38   because it seems that people don't care [TS]

00:35:40   Facebook has trained everybody to assume [TS]

00:35:42   they have no privacy and you know you [TS]

00:35:44   don't think even Facebook lets you lets [TS]

00:35:46   other companies write things as if they [TS]

00:35:48   were coming from you on your Facebook [TS]

00:35:49   that's another equivalent that people [TS]

00:35:50   probably wouldn't like but I know it [TS]

00:35:53   annoys me so that was my second mini [TS]

00:35:55   topic now I don't I don't know what your [TS]

00:35:59   big topic is for today so I can I can [TS]

00:36:02   only speculate that it's gonna be about [TS]

00:36:04   grills is it about clearly I heard I [TS]

00:36:08   heard the grill stuff going on there I [TS]

00:36:10   hate to disappoint you but I don't [TS]

00:36:12   really know too much about girls I have [TS]

00:36:14   a grill but I'm not a hardcore grilling [TS]

00:36:17   kind of guy it do you suppose that one [TS]

00:36:20   is the cause of the other that if you [TS]

00:36:22   had the right girl you might be I have [TS]

00:36:24   I've almost done the grilling thing like [TS]

00:36:27   because I know I know where that but [TS]

00:36:29   it's kind of like doing the camera thing [TS]

00:36:30   like it I know where the camera path [TS]

00:36:31   leads like I would like 5d mark ii and a [TS]

00:36:35   bunch of lenses and all but just I'm [TS]

00:36:37   just saying no I stick with my crappy [TS]

00:36:38   middle road cameras that I have because [TS]

00:36:41   I can't I can't do that so with the [TS]

00:36:42   grilling thing many times I've almost [TS]

00:36:43   bought like a quote unquote real grill [TS]

00:36:45   and a chimney starter and the whole nine [TS]

00:36:47   yards [TS]

00:36:47   well I have I would like to introduce [TS]

00:36:50   the grilling topic as a mini topic and [TS]

00:36:53   then I have a second mini topic which [TS]

00:36:57   may in fact turn out to be your main [TS]

00:36:59   topic but I here's how much time do you [TS]

00:37:01   have today guess I got a long way in [TS]

00:37:03   topic unlimited unlimited time I I feel [TS]

00:37:06   like we should lay our vengeance down [TS]

00:37:07   upon those who who complain that the [TS]

00:37:11   show is too long and go as long as we [TS]

00:37:13   feel like today but here's the thing [TS]

00:37:15   these are very short topics the first [TS]

00:37:16   one is it related to the grills Marco [TS]

00:37:19   co-host of build and analyze another [TS]

00:37:22   show on 5x5 TV that you should be [TS]

00:37:25   listening to if you don't shame on you I [TS]

00:37:27   just got a grill now that he's a [TS]

00:37:29   homeowner and living in Brooklyn he [TS]

00:37:32   needs to needed to get a grill so he [TS]

00:37:35   purchased a grill he didn't ask what [TS]

00:37:37   kind of grill in you know very much this [TS]

00:37:40   is just the way that he is he would [TS]

00:37:42   never ask a friend for advice before [TS]

00:37:44   doing just good go out on his own and do [TS]

00:37:46   it which is actually he'd been in [TS]

00:37:49   typical fashion he made it the right [TS]

00:37:50   choice [TS]

00:37:51   didn't need to ask you got a weber gas [TS]

00:37:54   grill so we're gonna be talking about [TS]

00:37:55   that but I wanted to know it so right [TS]

00:37:58   away we I can go into this conversation [TS]

00:38:00   with him knowing that your ought grills [TS]

00:38:02   are off your radar you don't even want [TS]

00:38:03   to talk about them you don't have an [TS]

00:38:04   opinion even I've got opinions but like [TS]

00:38:08   I don't have experience the grill I have [TS]

00:38:10   is just you know run-of-the-mill [TS]

00:38:13   plain boring gas grill and you know [TS]

00:38:16   since I own it of course have specific [TS]

00:38:18   complaints about my grill but but you [TS]

00:38:21   don't care or that how often do you use [TS]

00:38:22   your grill well the thing I care why use [TS]

00:38:24   it a lot during the summer as soon as [TS]

00:38:26   you know the the weather gets warm we [TS]

00:38:28   grill every week at least well if the [TS]

00:38:31   weather is nice once or twice a week [TS]

00:38:33   sometimes more just because it's [TS]

00:38:34   convenient and fast it's good way to [TS]

00:38:36   make family dinners after work because [TS]

00:38:39   doesn't take that long to grill things [TS]

00:38:40   most of the time my grill not going [TS]

00:38:42   barbecuing I would say year-round John I [TS]

00:38:44   grill at a minimum once a day sometimes [TS]

00:38:48   more occasionally there'll be a day go [TS]

00:38:50   by where we don't grow but we grow [TS]

00:38:52   almost everything you're living in the [TS]

00:38:54   Sun Belt down there so course away with [TS]

00:38:56   that so the main complaint I have about [TS]

00:38:58   my grill are and about all grills I've [TS]

00:39:00   ever owned is durability and it's simply [TS]

00:39:01   because the ash that's produced from [TS]

00:39:03   cooking food if you don't clean it out [TS]

00:39:05   really well it mixes with water and I [TS]

00:39:07   believe it becomes a basic someone in [TS]

00:39:09   the chat room can correct me see their [TS]

00:39:12   acidity the way it eats away at the [TS]

00:39:14   metal of your grill so you have to be [TS]

00:39:15   really good about cleaning your grill [TS]

00:39:17   and not letting any moisture get in [TS]

00:39:18   otherwise the metal just turns to dust [TS]

00:39:20   and rust pretty quickly is it humid [TS]

00:39:23   right where you are [TS]

00:39:24   yes very humid and I've been trying to [TS]

00:39:26   keep this grill I've had it for years in [TS]

00:39:28   five years six years maybe you want [TS]

00:39:30   maybe seven years long time I've had [TS]

00:39:31   this grill and it's hanging in there the [TS]

00:39:33   worst part of that is that when it comes [TS]

00:39:34   time to get replacement parts like if I [TS]

00:39:36   want to replace the little tube to the [TS]

00:39:38   gas comes out of a river because they're [TS]

00:39:39   rotting it's so hard to find them or the [TS]

00:39:41   little heat shield things that the [TS]

00:39:43   juices fall down on - you can buy [TS]

00:39:46   replacement parts you can find them [TS]

00:39:47   online but they're like ninety bucks a [TS]

00:39:48   pair so 180 bucks you know I spend a [TS]

00:39:51   hundred eighty bucks to repair my old [TS]

00:39:52   grill I'll just buy a new one for four [TS]

00:39:53   hundred or whatever so that's kind of [TS]

00:39:56   disappointing but it's that it's they're [TS]

00:39:58   expensive and it's hard to find [TS]

00:39:59   replacement parts and I think if I ever [TS]

00:40:01   did buy a super-expensive [TS]

00:40:02   like a good grill for eight hundred [TS]

00:40:04   dollars whatever they cost or something [TS]

00:40:05   I'm afraid that it would not last any [TS]

00:40:07   longer than the other kind of grill and [TS]

00:40:09   so I just think with the credit grill I [TS]

00:40:11   have and try to keep it up on his two [TS]

00:40:13   legs okay [TS]

00:40:14   well that this will be a preface then [TS]

00:40:16   because I'm anticipating the Marco want [TS]

00:40:18   to talk about the girl in the next show [TS]

00:40:20   so now we know where you stand and the [TS]

00:40:22   second the second thing I wanted to talk [TS]

00:40:24   about is just to follow up kind of a [TS]

00:40:26   kind of a note about the MobileMe to [TS]

00:40:28   iCloud transition was that your main [TS]

00:40:30   topic it was not okay so here's the big [TS]

00:40:34   news Apple and all I'll add this link to [TS]

00:40:36   the show notes right now Apple came out [TS]

00:40:38   with a little announcement I believe it [TS]

00:40:40   just came out today at least I hadn't [TS]

00:40:43   seen it before today and I've been [TS]

00:40:44   looking for this kind of thing but it's [TS]

00:40:46   a frequently asked questions about the [TS]

00:40:47   MobileMe transition and iCloud and [TS]

00:40:50   they've got a neat little checklist [TS]

00:40:51   showing you which of the MobileMe [TS]

00:40:54   services will be available in iCloud and [TS]

00:40:56   they list mail check contacts check [TS]

00:40:58   calendar check bookmarks check Find My [TS]

00:41:01   iPhone check back to my Mac check web [TS]

00:41:03   publishing and they just have a little [TS]

00:41:05   grade - Gallery - and I disk - but then [TS]

00:41:11   they have another little paragraph [TS]

00:41:14   that's that's their graphic then below [TS]

00:41:16   they have a pair in addition the [TS]

00:41:17   following new services will be available [TS]

00:41:20   in iCloud iTunes in the cloud photo [TS]

00:41:22   stream documents in the cloud automatic [TS]

00:41:24   downloads and purchase history for apps [TS]

00:41:25   and books backup and restore and then [TS]

00:41:30   they have a they get to the FAQ part of [TS]

00:41:33   this where they say oh can I keep my [TS]

00:41:35   mobile me address they say yes will I be [TS]

00:41:38   able to access iCloud services on the [TS]

00:41:39   web yes what happens to the I websites [TS]

00:41:42   that I've published and they say you can [TS]

00:41:43   continue through June 30th and and it [TS]

00:41:47   basically you know even after you move [TS]

00:41:49   to iCloud you can do some things they [TS]

00:41:51   have a whole article on it what happens [TS]

00:41:52   to pictures you can keep using it - June [TS]

00:41:54   30th the blah blah blah but here's the [TS]

00:41:56   interesting part this is a really [TS]

00:41:58   interesting part basically they're [TS]

00:42:00   keeping most of the services around up [TS]

00:42:02   until or in some cases even after you [TS]

00:42:04   switch just so that you can get to your [TS]

00:42:06   stuff but here's the interesting part [TS]

00:42:08   and this is the one that's getting all [TS]

00:42:09   the attention on Twitter this is the one [TS]

00:42:11   that everybody's up in arms about what [TS]

00:42:14   happens to the other sync services I use [TS]

00:42:17   for my Mac [TS]

00:42:18   and here's the answer sinking of Mack [TS]

00:42:21   Dashboard widgets keychains dock items [TS]

00:42:25   and System Preferences will not be part [TS]

00:42:28   of iCloud but will continue to be [TS]

00:42:30   available for your use till you move to [TS]

00:42:32   iCloud after you move to iCloud or after [TS]

00:42:35   June 30th 2012 whichever comes first [TS]

00:42:37   those sync services will no longer be [TS]

00:42:40   available yeah I don't think that's [TS]

00:42:44   shocking [TS]

00:42:45   no keep up because he changed that's [TS]

00:42:47   what people are very upset about I'm [TS]

00:42:49   sure they're upset about it but you [TS]

00:42:51   could have seen it coming because those [TS]

00:42:53   things you sync services which is an API [TS]

00:42:55   built on top of the MobileMe syncing [TS]

00:42:57   thing and they are trashing MobileMe [TS]

00:42:58   syncing things because it's because it's [TS]

00:43:00   bad basically that's you know even [TS]

00:43:01   though it works fine i sync my keychains [TS]

00:43:03   and all that stuff too even though it [TS]

00:43:05   seems to work fine that hole that model [TS]

00:43:07   of syncing things where sync services [TS]

00:43:09   does its little thing and if you have [TS]

00:43:12   conflicts yet presented with that dialog [TS]

00:43:13   and you pick good unit that's all out [TS]

00:43:15   there not preserving that they don't [TS]

00:43:17   want that syncing experience they don't [TS]

00:43:19   want anyone to ever see that sync dialog [TS]

00:43:21   box that asked you to resolve conflicts [TS]

00:43:22   it's just that whole night the mechanism [TS]

00:43:24   and the model of that syncing is out the [TS]

00:43:26   window so the only way they could [TS]

00:43:28   possibly preserve this features is if [TS]

00:43:30   they had rewritten every single one of [TS]

00:43:32   the applications that uses them in Lion [TS]

00:43:33   to use some new equivalent now they [TS]

00:43:36   didn't even announce really a new [TS]

00:43:37   equivalent to those things in their [TS]

00:43:40   iCloud announcement and I think I can [TS]

00:43:43   tell you that without shocking anybody [TS]

00:43:46   that all those applications are not [TS]

00:43:48   massively rewritten try cloud in in Lion [TS]

00:43:50   so and they did they do very clearly say [TS]

00:43:54   web access to iCloud mail contacts [TS]

00:43:56   calendar and find my iPhone will be [TS]

00:43:58   available at icloud.com this fall right [TS]

00:44:01   yeah so the web services there will be [TS]

00:44:06   equivalents those because that's doable [TS]

00:44:07   but they can't give you a quilt install [TS]

00:44:10   that kind of sync service stuff until [TS]

00:44:12   they come up with a new set of API s [TS]

00:44:15   that runs on new servers and then [TS]

00:44:16   rewrite those applications to use the [TS]

00:44:18   new API on the new servers and they [TS]

00:44:19   haven't they simply haven't done that [TS]

00:44:20   yet so it doesn't mean they will never [TS]

00:44:22   be equivalents these features doesn't [TS]

00:44:24   mean I'm completely given up on syncing [TS]

00:44:25   they could have an equivalent feature [TS]

00:44:28   that instead of syncing individual [TS]

00:44:29   applications there'll be some other [TS]

00:44:30   mechanism like an entire mobile [TS]

00:44:32   directory or whatever but this is part [TS]

00:44:34   of the you know apples going through [TS]

00:44:35   transitions now the Final Cut Pro 10 [TS]

00:44:37   things a transition period we're leaving [TS]

00:44:39   big topic today and starting a new thing [TS]

00:44:42   right and and well this is this a very [TS]

00:44:45   similar scenario when you start the new [TS]

00:44:46   thing it's a period of time where the [TS]

00:44:48   new thing kind of sucks and it takes a [TS]

00:44:49   while to transition to it and that's [TS]

00:44:51   happening with iCloud we don't know if [TS]

00:44:53   my cloud is going to be better but we do [TS]

00:44:54   know that it's a pretty clean break from [TS]

00:44:56   the old thing and there's going to be a [TS]

00:44:57   painful period in the middle where stuff [TS]

00:44:58   doesn't work yeah it's it's kind of a [TS]

00:45:01   shame but I wasn't shocked by it and I [TS]

00:45:04   was happy to see that they did [TS]

00:45:05   apparently or do apparently have the web [TS]

00:45:07   apps ready or at least I think they're [TS]

00:45:08   gonna happen ready in time for the [TS]

00:45:09   launch icloud.com [TS]

00:45:11   and I suspect those web apps will look [TS]

00:45:14   and feel a lot like the meek on web apps [TS]

00:45:16   do I don't know how much of that effort [TS]

00:45:18   they will reuse presumably some of it [TS]

00:45:20   but it's nice that they'll have them out [TS]

00:45:22   there on launch fact they don't have the [TS]

00:45:25   sink service to stuff out an ami I'm [TS]

00:45:26   already back with your Jimbo tube [TS]

00:45:27   because your Jimbo uses sink services [TS]

00:45:30   and I use it with that and there's a [TS]

00:45:32   hard deadline you know when when June [TS]

00:45:34   30th or whatever comes along you're just [TS]

00:45:36   not going to work anymore with sink [TS]

00:45:38   services so those servers will be gone [TS]

00:45:39   I'm assuming so bare-bones sets a [TS]

00:45:42   scrambled updated or I just have to turn [TS]

00:45:43   off syncing start using Dropbox like you [TS]

00:45:45   do or something like that it's going to [TS]

00:45:47   run for a rough time are we going to [TS]

00:45:49   talk about your the Dropbox security [TS]

00:45:51   thing ah that's not your main topic what [TS]

00:45:55   is your main topic so my main topic I [TS]

00:45:57   thought today since this is what I've [TS]

00:46:00   been thinking about lately and doing is [TS]

00:46:01   I would talk about how I write I talk [TS]

00:46:03   about writing I like that because you [TS]

00:46:07   guys and it's been what I've been [TS]

00:46:09   embroiled in lately and it's vaguely [TS]

00:46:14   tech related cuz I write about [TS]

00:46:15   technology but since when do be followed [TS]

00:46:18   the rules of the podcast so closely we'd [TS]

00:46:20   already to talk about some tech topics [TS]

00:46:21   Aaron it doesn't matter look people are [TS]

00:46:23   going to either listen and love the show [TS]

00:46:25   or they're gonna not love it and not [TS]

00:46:26   listen and we can't worry about that we [TS]

00:46:29   just got to do our best that's right so [TS]

00:46:31   so spit should we do it should we do our [TS]

00:46:33   second sponsor and then you can just [TS]

00:46:35   have the rest of this just to grant sure [TS]

00:46:38   all right second sponsor this is a great [TS]

00:46:40   one simple casts there's the easiest way [TS]

00:46:42   to enjoy your favorite podcasts on your [TS]

00:46:45   iPhone it features a very [TS]

00:46:47   straightforward easy to use interface it [TS]

00:46:49   doesn't require a PhD in computer [TS]

00:46:51   science or physics to operate this thing [TS]

00:46:54   they have great modes continuous [TS]

00:46:56   playback mode basically turns your [TS]

00:46:58   iPhone into a personalized radio station [TS]

00:47:00   will play all your favorite shows [TS]

00:47:01   without you having to even touch the [TS]

00:47:03   device you don't have to go in like make [TS]

00:47:05   playlists it just knows it figures it [TS]

00:47:07   all out and you can do this all with [TS]

00:47:08   airplay too which is great and it has [TS]

00:47:10   intelligent defaults it makes a file [TS]

00:47:13   management a breeze you don't have to [TS]

00:47:14   worry about [TS]

00:47:14   downloads or files or space it just it [TS]

00:47:17   handles all of this stuff and then it [TS]

00:47:19   has inline show notes it has saved to [TS]

00:47:22   Instapaper support at FEMA belen tur [TS]

00:47:24   faces I mean it's it's awesome and they [TS]

00:47:27   even added a new feature now that I [TS]

00:47:29   don't know if I'm supposed to talk about [TS]

00:47:30   this but there's a Dan Benjamin feature [TS]

00:47:33   that's available I'm not making this up [TS]

00:47:35   it's available in the preferences that [TS]

00:47:37   allows you to prevent the use of two [TS]

00:47:41   times speed should you actually [TS]

00:47:43   accidentally want to do that I don't [TS]

00:47:44   know if he's going to have this default [TS]

00:47:46   it to on but shame on you if you listen [TS]

00:47:49   to this thing at double speed and this [TS]

00:47:51   app is actually aware of that and will [TS]

00:47:53   can disable that should you lest you [TS]

00:47:56   want make the mistake of trying to do [TS]

00:47:58   that this is real so that's our second [TS]

00:48:03   sponsor simple casts and you can get [TS]

00:48:05   that in the iTunes App Store just go [TS]

00:48:08   there and search for simple casts or [TS]

00:48:10   follow the link for five-by-five that TV [TS]

00:48:12   off this episode I'm still listening to [TS]

00:48:16   my podcast on an old iPod shuffle in a [TS]

00:48:19   dark ages but it doesn't have double [TS]

00:48:22   speed does it I don't think I could [TS]

00:48:25   handle a lot of shows I listen to a [TS]

00:48:26   double speed no who can who would want [TS]

00:48:29   to why would you want to do somebody if [TS]

00:48:30   you're listening to a show with somebody [TS]

00:48:32   talks really slowly then double speed [TS]

00:48:34   can work because it just makes them [TS]

00:48:35   sound like a New Yorker but if you're [TS]

00:48:39   listening to someone who already speaks [TS]

00:48:40   quickly and mumbles the words like I do [TS]

00:48:42   you're gonna miss half I say if you try [TS]

00:48:45   to double speed it but you but see [TS]

00:48:46   here's maybe that's the feature the [TS]

00:48:48   artists intent and in this case we are [TS]

00:48:50   the artists right the intent is to [TS]

00:48:53   listen to it at the speed that we're [TS]

00:48:54   speaking it's it you wouldn't you [TS]

00:48:57   wouldn't go and [TS]

00:48:58   see a great movie and just put it on [TS]

00:49:01   fast-forward and try to read the [TS]

00:49:02   subtitles I mean that you wouldn't get [TS]

00:49:04   anything out of it it's like reading the [TS]

00:49:05   cliff notes instead of a great novel why [TS]

00:49:07   would you do that you're not really [TS]

00:49:08   reading not on them why don't you send a [TS]

00:49:10   typewritten letter to everybody [TS]

00:49:12   suggesting a an allowable listening [TS]

00:49:15   speed range sort of like you can go from [TS]

00:49:17   1.0 to 1.77 something like that I'm well [TS]

00:49:20   as long as my typewriter - typing [TS]

00:49:22   surrender said the creator said it's [TS]

00:49:24   okay to have a range so if I have to [TS]

00:49:26   show this at this listen do it at the [TS]

00:49:28   speed okay if I if my typewriter could [TS]

00:49:31   type in feature I would do it yeah you [TS]

00:49:34   got a magic typewriter now it's called [TS]

00:49:35   the computer well looking at it all [TS]

00:49:37   right wig topic writing your writing [TS]

00:49:40   process you are a writer people don't [TS]

00:49:42   know this you have a degree in social [TS]

00:49:46   psychology is that your job [TS]

00:49:49   no so this there was a presentation at [TS]

00:49:52   South by Southwest 2011 featuring Jim [TS]

00:49:56   coudl Michael lop and our friend John [TS]

00:49:58   Gruber of the talk show and their [TS]

00:50:01   presentation was called twelve slides [TS]

00:50:02   three writers although I think they [TS]

00:50:03   changed the twelve to fifteen or [TS]

00:50:05   something and it was the same set of [TS]

00:50:07   slides each slide had a just a simple [TS]

00:50:09   word or phrase on it and then each of [TS]

00:50:11   the three presenters went through the [TS]

00:50:12   same slide deck and used that as a [TS]

00:50:15   jumping-off point to talk about how they [TS]

00:50:17   write and so I'm going to do exactly the [TS]

00:50:22   same thing a hundred percent rip off [TS]

00:50:23   their thing and I actually got [TS]

00:50:24   permission from John Gruber about this [TS]

00:50:26   he gave permission on behalf of the [TS]

00:50:28   others this is a case where I did see [TS]

00:50:30   the presentation that I'm about to rip [TS]

00:50:32   off and I'm like good John I'm like [TS]

00:50:36   John's uh was a web stock yes the web [TS]

00:50:39   stock thing which I saw after going [TS]

00:50:41   podcast to cover much of the same ground [TS]

00:50:42   this for so this is all fully approved [TS]

00:50:46   but it is an interesting way to talk [TS]

00:50:48   about writing and then you can compare [TS]

00:50:51   and contrast what all four of us say if [TS]

00:50:53   you would like to go back to the deck [TS]

00:50:54   portion this is not an audio visual [TS]

00:50:56   medium so you don't see the slides by [TS]

00:50:58   each slide was just really black with [TS]

00:51:00   white text with a word or a phrase on [TS]

00:51:01   and I will read the word or the phrase [TS]

00:51:02   that comes in front of it only preface [TS]

00:51:05   this by saying I am NOT despite your a [TS]

00:51:08   little intro there a trained writer my [TS]

00:51:10   degree is in engineering [TS]

00:51:11   did you guess that listeners and [TS]

00:51:13   computer engineering specifically which [TS]

00:51:15   is basically just electoral engineering [TS]

00:51:16   with some CS courses but there is not a [TS]

00:51:20   lot of literature or writing in that [TS]

00:51:24   curriculum and you have a minor in [TS]

00:51:26   social psychology [TS]

00:51:27   I have no minor it's just the computer [TS]

00:51:29   engineering under present and I'm also [TS]

00:51:31   going to just explain how how I work now [TS]

00:51:33   maybe you can extract some tips tips and [TS]

00:51:36   tricks Merlin Mann style from this that [TS]

00:51:38   will you'll be able to apply to your own [TS]

00:51:40   life your own writing but maybe not I'm [TS]

00:51:42   not holding this up as this is the way [TS]

00:51:43   you should write I'm just going to say [TS]

00:51:44   this is how I work and that was pretty [TS]

00:51:46   much the premise of the presentation as [TS]

00:51:49   well each person described how they [TS]

00:51:51   worked not prescribing to everybody this [TS]

00:51:54   is how you should write and this is how [TS]

00:51:56   writing is done so that first slide that [TS]

00:51:59   little section there the first slide set [TS]

00:52:01   forward and we just did that [TS]

00:52:02   that was my forward talking about the [TS]

00:52:04   source here and where I'm coming from [TS]

00:52:05   the next slide is giving yourself an [TS]

00:52:08   assignment so this is sort of the [TS]

00:52:12   Stephen King where do you get your ideas [TS]

00:52:15   kind of question because that's [TS]

00:52:18   especially for me it was doing this as a [TS]

00:52:20   freelancer this is the question what how [TS]

00:52:22   do you decide what you're going to write [TS]

00:52:23   about because you don't have to write [TS]

00:52:26   about anything it's not your job to do [TS]

00:52:28   anything I'm not a reporter anything so [TS]

00:52:31   for me what I usually want to have is [TS]

00:52:34   some sort of angle that that's fresh [TS]

00:52:38   that I haven't read somewhere else [TS]

00:52:39   already because I don't have I don't [TS]

00:52:42   have a thing that I have to do I'm not [TS]

00:52:45   compelled to cover any particular news [TS]

00:52:47   story or talk about any particular thing [TS]

00:52:50   simply because it's not my job so I only [TS]

00:52:52   want to talk about something I think I [TS]

00:52:54   have something to add I'm adding a new [TS]

00:52:56   voice and I'm not just like an echo of [TS]

00:52:57   everything else that's out there this [TS]

00:53:00   was a lot different years and years ago [TS]

00:53:02   when they were very few people writing [TS]

00:53:04   about the same things that I'm [TS]

00:53:04   interested in now there are tons of [TS]

00:53:06   people doing it and they're doing it for [TS]

00:53:08   a living and they're doing a better job [TS]

00:53:09   than I do so that's part of why I don't [TS]

00:53:11   write as much in fact there was a reddit [TS]

00:53:12   thread asking questions about our stack [TS]

00:53:14   nigga I should put them the show notes [TS]

00:53:16   where somebody asked why I didn't write [TS]

00:53:17   as much anymore and I had a big answer [TS]

00:53:20   that I put in there that I'll link to so [TS]

00:53:24   so it basically depends on me not having [TS]

00:53:25   read the issues that are the angle that [TS]

00:53:29   I'm about to write about and that [TS]

00:53:32   doesn't mean that my angle is original [TS]

00:53:34   it just means that I haven't read about [TS]

00:53:36   it and this all depends on who I'm [TS]

00:53:38   reading so it's much safer for me to [TS]

00:53:40   stick the topics that I actually read a [TS]

00:53:43   lot about because of it's like a Mac [TS]

00:53:45   topic chances are good that I've read [TS]

00:53:46   every Mac side of note in my news feeds [TS]

00:53:49   or whatever and I'm on top of what [TS]

00:53:51   people are saying but if I decide to [TS]

00:53:53   write about some completely unrelated [TS]

00:53:54   topic there's a much greater danger that [TS]

00:53:56   I'm going to say something that I think [TS]

00:53:57   is original but this ridiculous and [TS]

00:54:00   trite and it's been said a thousand [TS]

00:54:01   times before and I'm gonna you know not [TS]

00:54:03   going to say anything new and I'm going [TS]

00:54:05   to say something is incorrect much much [TS]

00:54:06   greater chance of that you see the exact [TS]

00:54:08   same thing happening on this podcast in [TS]

00:54:09   fact every time we talk about topics [TS]

00:54:11   that I'm not an expert in I end up [TS]

00:54:13   saying something stupid or incorrect ah [TS]

00:54:16   doesn't stop me from doing it but you [TS]

00:54:18   know that's what happens of course the [TS]

00:54:19   difference on the podcast is I'm much [TS]

00:54:21   more willing to just be us about stuff [TS]

00:54:22   that I don't know about as long as I [TS]

00:54:24   preface it was saying that I'm just [TS]

00:54:26   talking out of my butt [TS]

00:54:26   I don't mind it too much but when you [TS]

00:54:27   write stuff down it seems more permanent [TS]

00:54:29   to me and I want to get it right so I [TS]

00:54:32   will try not to write about topics that [TS]

00:54:33   I don't know too much about I don't know [TS]

00:54:36   why that is [TS]

00:54:37   I guess recorded audio is just as [TS]

00:54:38   permanent as written word it seems like [TS]

00:54:41   it's harder to search for you know like [TS]

00:54:43   if you can google for something I said [TS]

00:54:45   years ago and you'll find a hit because [TS]

00:54:46   it's on a website or in our Korg but if [TS]

00:54:48   you try to google for something I said [TS]

00:54:49   in a podcast you're not going to find it [TS]

00:54:51   but maybe this is a foolish choice and [TS]

00:54:53   my grandkids will have complete access [TS]

00:54:54   to technology it transcribes audio feeds [TS]

00:54:57   from the past and they will have [TS]

00:54:59   full-text search of everything ever set [TS]

00:55:00   on any podcast and then then I'm really [TS]

00:55:02   screwed it's risk I'm only thick I guess [TS]

00:55:07   next slide without a net how since I'm [TS]

00:55:13   doing this is a freelancer I'm writing [TS]

00:55:15   by myself I'm not like in a newsroom [TS]

00:55:17   virtual or otherwise I don't have [TS]

00:55:19   colleagues who I can bounce story ideas [TS]

00:55:22   off of who are also writing day in day [TS]

00:55:24   out it's usually me after the kids go to [TS]

00:55:26   bed thinking of something and writing [TS]

00:55:28   before I go to bed it's not and at that [TS]

00:55:31   point everyone else is off doing their [TS]

00:55:33   own things for the night even people [TS]

00:55:35   online are to get in touch with now I [TS]

00:55:37   have [TS]

00:55:38   editor's in some cases if I'm not just [TS]

00:55:40   running for my personal blog or [TS]

00:55:41   something as his editors @rz Macworld [TS]

00:55:43   but the editors their job is to uphold [TS]

00:55:46   standards and you know be editar with it [TS]

00:55:49   that is not their job to know every [TS]

00:55:51   detail of whatever it is that I'm [TS]

00:55:52   writing about so if I write something [TS]

00:55:53   that's wrong they don't know every [TS]

00:55:56   detail of every topic in the world [TS]

00:55:57   they're not going to catch that it's not [TS]

00:55:58   it's on me not to screw up again I gets [TS]

00:56:00   back to trying to write about topics [TS]

00:56:02   that I know something about so I don't [TS]

00:56:04   screw up too badly next slide is [TS]

00:56:07   starting now for me the first few [TS]

00:56:12   sentences are always the hardest part [TS]

00:56:14   like I'll sit there I'll do that cliche [TS]

00:56:16   thing where you sit there staring at the [TS]

00:56:18   screen with the blinking cursor and [TS]

00:56:20   there's nothing on the page and you're [TS]

00:56:22   I'll just sit there for what seems like [TS]

00:56:24   a ridiculous amount of time and what I'm [TS]

00:56:25   doing during that time is I'm writing [TS]

00:56:27   sentences in my head and discarding them [TS]

00:56:28   writing them and discarding them right [TS]

00:56:29   and just cannot find a way in [TS]

00:56:31   no matter what I'm gonna write about [TS]

00:56:33   it's just always hard to get that first [TS]

00:56:35   thing off it's particularly bad for [TS]

00:56:37   really big review things like the Mac [TS]

00:56:39   os10 review because where do you even [TS]

00:56:40   begin where do you even begin on a topic [TS]

00:56:45   that big you know you know what you're [TS]

00:56:47   going to talk about you're gonna talk [TS]

00:56:48   about X Y & Z it's just this big giant [TS]

00:56:49   thing but how do you how do you find [TS]

00:56:51   your way in there how do you even start [TS]

00:56:52   and I don't like to start not at the [TS]

00:56:54   beginning I don't like to start with [TS]

00:56:55   section 2 or section 3 I got to start at [TS]

00:56:57   the beginning because I have to know [TS]

00:56:58   where I just have to know where I'm [TS]

00:56:59   going so it takes a long long time - I [TS]

00:57:01   think member when I started on Mac os10 [TS]

00:57:02   review which was months ago I think I [TS]

00:57:05   spent like 3 hours doing like six [TS]

00:57:07   paragraphs there's like two paragraphs [TS]

00:57:09   an hour for that for the first six power [TS]

00:57:11   because just killing me I just could not [TS]

00:57:13   find my way in now sometimes I have a [TS]

00:57:17   first sentence in mind like I'll I have [TS]

00:57:19   an idea in my head like yeah that's [TS]

00:57:20   that's the intro sentence I've got that [TS]

00:57:22   that's my inspiration for the thing I [TS]

00:57:24   know what the first sentence is going to [TS]

00:57:25   be okay and then I kind of sit down to [TS]

00:57:27   write it and it turns out that the [TS]

00:57:29   sentence that was in my head is [TS]

00:57:31   something I might say but not something [TS]

00:57:33   you can actually write like it's [TS]

00:57:36   incorrect grammar there are things left [TS]

00:57:38   out of it it's just not not like it's [TS]

00:57:40   not a whole pulley form phrase in your [TS]

00:57:42   head they can you know your emotion can [TS]

00:57:43   fill in the blanks or you have an idea [TS]

00:57:45   of what you want to get at but when it [TS]

00:57:46   comes time to write it you realize it's [TS]

00:57:47   just not there and that happens very [TS]

00:57:49   very often so when I think ever for a [TS]

00:57:50   sentence I really don't [TS]

00:57:51   or even if it's actually a sentence that [TS]

00:57:53   can go out on the page I will write it [TS]

00:57:55   and then reject it once I see it written [TS]

00:57:57   and this is this is a specific case of [TS]

00:57:59   general malady of not speaking like you [TS]

00:58:02   write [TS]

00:58:02   I definitely don't speak like I write I [TS]

00:58:04   speak very poorly I tried to write [TS]

00:58:06   better than that because when you're [TS]

00:58:07   writing you have a chance to look at how [TS]

00:58:09   it is go back and fix it and try it [TS]

00:58:10   again try it again speaking it just [TS]

00:58:11   comes out the way it comes out the [TS]

00:58:14   people who do speak in a way that if you [TS]

00:58:17   were to put down verbatim what they said [TS]

00:58:19   on go piece of paper that it would be [TS]

00:58:20   good writing they are much better [TS]

00:58:22   writers than I am it's probably one of [TS]

00:58:24   the secrets to being a good writer if [TS]

00:58:25   you ever go to like hear read are a [TS]

00:58:27   great writer speak they're they're [TS]

00:58:29   pretty good speakers too they speak in [TS]

00:58:31   complete form sentences that make sense [TS]

00:58:35   not a lot of thumbs and stutters and [TS]

00:58:38   babbles and stuff like that but you can [TS]

00:58:39   get away with onna on a podcast you [TS]

00:58:41   can't get away with in print that's why [TS]

00:58:42   it was one of my attractions to print is [TS]

00:58:44   that that's the place where I can [TS]

00:58:45   perfect what I want to say I can write [TS]

00:58:49   write it down and then look at it again [TS]

00:58:51   and revise and revise and revise until [TS]

00:58:52   it tilts polish the way I wanted to look [TS]

00:58:54   whereas once I say something is just out [TS]

00:58:56   there and it's too late for me to pull [TS]

00:58:58   it back in and the more I try to correct [TS]

00:59:00   it speaking on a podcast or whatever the [TS]

00:59:02   worse it gets so writing isn't much [TS]

00:59:04   nicer in that regard next slide is do [TS]

00:59:07   you feel a draft which is a bad pun for [TS]

00:59:10   in trying to get us talk about drafts I [TS]

00:59:12   guess my philosophy on writing drafts is [TS]

00:59:17   that I try to get it right on the first [TS]

00:59:18   try I don't do that thing where you just [TS]

00:59:22   plow ahead and just just get through it [TS]

00:59:25   just whatever you're writing then that's [TS]

00:59:26   what writers will tell you to do and it [TS]

00:59:28   probably is the right thing to do to not [TS]

00:59:30   obsess over it and just just get [TS]

00:59:32   something written and then go back and [TS]

00:59:33   revise I have trouble doing that and [TS]

00:59:36   this is a very bad choice because it [TS]

00:59:38   makes me write very very very slowly [TS]

00:59:40   again the six paragraphs and you know [TS]

00:59:41   three hours for the introduction of the [TS]

00:59:44   Mac os10 article it's because I just I [TS]

00:59:47   just couldn't move on until I had gotten [TS]

00:59:49   something out in the previous paragraph [TS]

00:59:51   or gotten it right this is that like a [TS]

00:59:54   nice tucked in in that way you're [TS]

00:59:55   getting stuck not stuck it's just that [TS]

00:59:58   like I've said what I want to say but [TS]

00:59:59   I've said it poor [TS]

00:59:59   I've said it poor [TS]

01:00:00   so I've said how else can I say that how [TS]

01:00:01   it's going to rephrase that in a certain [TS]

01:00:02   point you find out you're trying to [TS]

01:00:04   rephrase one sentence you're never going [TS]

01:00:05   to find the right way to say it because [TS]

01:00:06   the previous sentence that leads into it [TS]

01:00:07   is crappy so then you go back to [TS]

01:00:08   sentences and you realize actually this [TS]

01:00:10   whole paragraph is coming in at the [TS]

01:00:11   wrong angle that's why these sentences [TS]

01:00:12   are awkwardly formed and you know I what [TS]

01:00:14   I should just be doing is just plowing [TS]

01:00:15   head that's not how I work I I want to [TS]

01:00:18   be right I want it I want to get through [TS]

01:00:20   the thing that I'm writing from start to [TS]

01:00:22   finish [TS]

01:00:23   believing that I wrote it as bit as well [TS]

01:00:28   as I possibly can now this is never ever [TS]

01:00:30   ever ever actually true but I want to [TS]

01:00:32   believe that it is I don't want to leave [TS]

01:00:33   a sentence behind that I know is not [TS]

01:00:35   written as well as I can write it or at [TS]

01:00:37   least not I don't think it's not written [TS]

01:00:39   as well as I can write it so there's an [TS]

01:00:44   old saying in programming that don't [TS]

01:00:46   don't make your code as clever as [TS]

01:00:48   possible because debugging is harder [TS]

01:00:50   than programming so you are by [TS]

01:00:52   definition creating code that you're not [TS]

01:00:53   smart enough to debug have you heard [TS]

01:00:54   that one yes yes it's a problem for many [TS]

01:00:57   many of us I think that that rule is BS [TS]

01:01:00   by the way and if we do a a programming [TS]

01:01:01   show I'll talk about why I should do [TS]

01:01:03   what it is but it is a common saying [TS]

01:01:04   well the thing that it reminds me I've [TS]

01:01:07   been writing is that most great writers [TS]

01:01:10   are better edges than they are writers [TS]

01:01:13   it's not really the equivalent of the [TS]

01:01:14   previous thing but it reminded me of it [TS]

01:01:16   so anyway I do a lot of editing I think [TS]

01:01:19   that's also true of me not that I'm a [TS]

01:01:20   great writer but I'm much better editing [TS]

01:01:22   than I am i right writing is just hard [TS]

01:01:24   and painful but when I go back and look [TS]

01:01:26   at what I've written I can tell when [TS]

01:01:27   it's wrong and usually I know why it's [TS]

01:01:31   wrong the hard part comes and going so [TS]

01:01:33   you I can tell this as bad I know why [TS]

01:01:35   it's bad the hard part comes okay how do [TS]

01:01:37   you fix it and that's the hard part [TS]

01:01:39   that's what makes you a great writer and [TS]

01:01:41   makes me not a great writer is that I [TS]

01:01:43   can't you know I know it's wrong and it [TS]

01:01:45   kills me but I can't quite figure out [TS]

01:01:47   how to fix it and that goes into the [TS]

01:01:48   whole Holden just scrap this whole [TS]

01:01:49   sentence and scrap the sentence before [TS]

01:01:50   let me try writing it again just iterate [TS]

01:01:52   and iterate [TS]

01:01:52   but editing is hugely important it's [TS]

01:01:54   also it takes a real long time because [TS]

01:01:56   if you've written 10 20 30 thousand [TS]

01:01:58   words editing that amount it just takes [TS]

01:02:00   a long time and it goes faster editing I [TS]

01:02:02   find goes much faster than writing [TS]

01:02:03   because they don't get stuck with [TS]

01:02:04   editing without adding I find the bad [TS]

01:02:06   parts I fix them read find bad fix I'm [TS]

01:02:09   always doing something I'm not stuck but [TS]

01:02:12   editing definitely is [TS]

01:02:13   and my opinion much more important than [TS]

01:02:15   writing and when I'm editing and when [TS]

01:02:17   I'm running to I pick my words very [TS]

01:02:19   carefully [TS]

01:02:20   and I've soften thought that my [TS]

01:02:24   obsession with getting the right word is [TS]

01:02:25   of dubious value because seems to me [TS]

01:02:27   that most readers don't like extract the [TS]

01:02:30   full meaning of my word choice it's [TS]

01:02:32   mostly because they don't know all the [TS]

01:02:34   words that are rejected and why I [TS]

01:02:35   rejected them so let us say about this [TS]

01:02:37   the 20 words that I could have used it [TS]

01:02:38   or synonym for the word he picked there [TS]

01:02:40   or I get the gist of what he's saying [TS]

01:02:42   like they read but thinking what they [TS]

01:02:43   want to hear now what's actually written [TS]

01:02:44   please again they don't know why I [TS]

01:02:46   didn't use those other words and what [TS]

01:02:49   what does other words were that I [TS]

01:02:50   rejected and I'm particularly concerned [TS]

01:02:53   with accuracy so I'll give you an [TS]

01:02:56   example from something I was doing [TS]

01:02:57   recently okay so say I'm talking about [TS]

01:02:59   sequel Lite which is a standalone single [TS]

01:03:04   file database thing open source thing [TS]

01:03:06   has been around for years I'm talking [TS]

01:03:08   about sequel Lite in Mac OS 10 and we [TS]

01:03:09   know that iPhoto uses sequel Lite as if [TS]

01:03:12   you go into your iPhoto library you can [TS]

01:03:13   see this little sequel ID database you [TS]

01:03:14   can connect to it with your sequel Lite [TS]

01:03:15   client and that's where all your mail is [TS]

01:03:18   stored locally it may I don't see quite [TS]

01:03:21   - yeah look don't they do an individual [TS]

01:03:23   messages and they also have a sequel [TS]

01:03:24   Lite database it's all there you know [TS]

01:03:26   how you ever seen that little tip where [TS]

01:03:28   you can vacuum the sequel Lite database [TS]

01:03:31   to improve mail performance that kind of [TS]

01:03:32   thing I'm not sure what they're [TS]

01:03:34   searching it might just be the indexes [TS]

01:03:36   that they're just saving and I don't use [TS]

01:03:38   Apple Mail but it doesn't doesn't [TS]

01:03:39   surprise me it's not used or something [TS]

01:03:40   Apple is been using sequel Lite for a [TS]

01:03:41   lot of ganya and I also know the sequel [TS]

01:03:43   Lite is one of the backends for core [TS]

01:03:45   data core data has a couple different [TS]

01:03:47   backends that you can choose and [TS]

01:03:48   sugilite is like the good one like the [TS]

01:03:49   one you want for your big data fast you [TS]

01:03:53   know instead of the villa backends are [TS]

01:03:54   like a binary plist in an XML human [TS]

01:03:56   readable plist for debugging stuff like [TS]

01:03:58   that Sun someone in the in the chatroom [TS]

01:04:03   is trying to deal with it I'm saying [TS]

01:04:04   sequel I wrong I believe I'm saying it [TS]

01:04:06   correctly but some there is some debate [TS]

01:04:09   about that there are rules there rules [TS]

01:04:11   of how to pronounce these digits so if [TS]

01:04:13   you go to the website it will tell you [TS]

01:04:15   one way and I think the creator of the [TS]

01:04:17   original author had might have said it a [TS]

01:04:19   different way this is one of those [TS]

01:04:22   things where like for example there's [TS]

01:04:23   there's ones that are clear like MySQL [TS]

01:04:25   it's not my sequel it's mom [TS]

01:04:27   my SQL that's very well known and [TS]

01:04:29   established it's also PostgreSQL my [TS]

01:04:33   understanding and however sequel light I [TS]

01:04:35   think you're okay with that I think [TS]

01:04:37   you're okay with that no I think if you [TS]

01:04:41   go to the website it will say to say [TS]

01:04:42   SQLite I'm not doing like likes yeah but [TS]

01:04:45   that sounds awkward it's kind of like [TS]

01:04:46   gift Jeff I don't really care what the [TS]

01:04:48   creator of the gif format says I'm gonna [TS]

01:04:50   say it the way I want to say it so in [TS]

01:04:51   this case I am intentionally bucking the [TS]

01:04:54   trend of how they want you to say this [TS]

01:04:56   thing I want to say sequel light and [TS]

01:04:58   that's what I'm going to say I do not [TS]

01:04:59   say my sequel but that's what these [TS]

01:05:02   people get for for picking names that [TS]

01:05:04   have multiple pronunciations because [TS]

01:05:06   they remember when they used to call [TS]

01:05:07   HTML hot metal there were people who [TS]

01:05:09   were pronouncing it like that [TS]

01:05:11   dear nobody there was a GUI max yeah but [TS]

01:05:13   people people took it from that and [TS]

01:05:15   would speak of it as hot metal liked I [TS]

01:05:18   never heard a real person say that you [TS]

01:05:20   weren't see I guess you weren't working [TS]

01:05:21   on the web back then I was but like not [TS]

01:05:23   with people who said that well you were [TS]

01:05:25   in a metropolitan hot metal for for Mac [TS]

01:05:29   OS 8 or 9 or whatever but I had never [TS]

01:05:31   called hot metal well they these are [TS]

01:05:33   probably the same people who for them [TS]

01:05:35   the Internet is Google and they type in [TS]

01:05:37   you know Apple comm into the Google [TS]

01:05:40   search box to go to Apple duck yeah and [TS]

01:05:43   with these open-source things especially [TS]

01:05:44   they spread they gained popularity [TS]

01:05:47   without input from the creator usually [TS]

01:05:50   just like organically so if everyone [TS]

01:05:52   just starts saying my sequel the creator [TS]

01:05:54   of MySQL has little control over that [TS]

01:05:56   and then you just kind of try to pull it [TS]

01:05:57   back by putting up a thing on his [TS]

01:05:58   website that says how to pronounce it so [TS]

01:05:59   anyway I'm saying sequel light you have [TS]

01:06:01   to deal with it but let me go back to my [TS]

01:06:02   point here which was that so it's a [TS]

01:06:05   back-end for core data and it's also [TS]

01:06:07   used by iPhoto now I can confirm this by [TS]

01:06:09   going to my iPhoto library seeing a [TS]

01:06:11   sequel like Davis file connecting it to [TS]

01:06:12   the sequel like three command line thing [TS]

01:06:14   and running some queries yep that's a [TS]

01:06:15   sequel ID database like it sure looks [TS]

01:06:17   like one and I know coordinated uses [TS]

01:06:18   sequel light because I've seen a million [TS]

01:06:19   WDC sessions where they tell you that [TS]

01:06:21   this is one of the backends and it's the [TS]

01:06:22   highest performance back-end and so on [TS]

01:06:23   and so forth but I would be very very [TS]

01:06:26   careful not to write something that [TS]

01:06:28   implies that iPhoto uses [TS]

01:06:30   users or doesn't use core data because I [TS]

01:06:32   don't know that well someone the chat [TS]

01:06:34   room can tell me whether it is that but [TS]

01:06:35   the point is when I'm running that [TS]

01:06:36   sentence I will not write it in such a [TS]

01:06:39   way that it even implies [TS]

01:06:41   that core data uses sequel light iPhoto [TS]

01:06:44   uses sequel light and therefore iPhoto [TS]

01:06:46   uses core data because it's not [TS]

01:06:47   something I know so I'll be very careful [TS]

01:06:49   to limit the sentences you can send us [TS]

01:06:51   like lawyer wording or weasel wording [TS]

01:06:53   but I will I will make sure that I'm not [TS]

01:06:54   saying something that I do not know to [TS]

01:06:56   be true and conversely if I'm wording in [TS]

01:06:59   something in such a way that it says [TS]

01:07:01   that something is true it's because I've [TS]

01:07:02   confirmed it you know either because [TS]

01:07:04   Apple told me or because I've gone and [TS]

01:07:06   confirmed it myself so I'm very careful [TS]

01:07:09   about word choice in these type of [TS]

01:07:11   reviews sometimes frustratingly so for [TS]

01:07:13   people because they will come in and say [TS]

01:07:14   you said XY and Z and that means that [TS]

01:07:17   you think blah I'll say well read the [TS]

01:07:19   sentence that I say that and they'll say [TS]

01:07:20   well no but you know like they read the [TS]

01:07:23   sentence that's in their head not the [TS]

01:07:24   sentences on the page if I read the [TS]

01:07:26   words that I wrote do the words say or [TS]

01:07:28   imply this at all can you logically [TS]

01:07:30   conclude from what I've written this [TS]

01:07:32   thing that you're claiming that I said [TS]

01:07:33   you can't most of the time but they will [TS]

01:07:36   get the impression that they can so I [TS]

01:07:38   have in my mind I have the ornery reader [TS]

01:07:41   with that voice that I just imitated [TS]

01:07:42   when I'm writing every single sentence [TS]

01:07:44   saying when that dude writes in as [TS]

01:07:46   usually dude and complains about this I [TS]

01:07:48   want to be able to copy and paste the [TS]

01:07:50   sentence for Batum from the website in [TS]

01:07:52   quotes and say read this sentence and [TS]

01:07:53   then it's up on its you know this is the [TS]

01:07:56   sentence explains it and refutes your [TS]

01:07:57   point because all the words are there to [TS]

01:08:00   show you that what you said is not the [TS]

01:08:02   case and if you still can't get it by [TS]

01:08:04   reading a sentence then you know [TS]

01:08:05   whatever so I'm very very careful about [TS]

01:08:08   that obsessed with it even nextslide [TS]

01:08:12   foolish consistencies speaking of [TS]

01:08:14   obsession I'm a little bit obsessed with [TS]

01:08:16   grammar with correct grammar and this is [TS]

01:08:18   bad because I have very little education [TS]

01:08:20   in the area of grammar so I'm obsessed [TS]

01:08:22   with being correct but know almost [TS]

01:08:24   nothing about it again it was nothing [TS]

01:08:26   didn't you know I just have an [TS]

01:08:27   undergraduate degree and it's an [TS]

01:08:28   engineering and they really do not spend [TS]

01:08:30   much time on English grammar in [TS]

01:08:31   engineering let me tell you lots of math [TS]

01:08:34   even lots of physics not a lot of [TS]

01:08:36   English grammar but I do want to get it [TS]

01:08:38   right I really really want to get it [TS]

01:08:40   right so I'm kind of in a bind here oh [TS]

01:08:42   now I rely on the internet Google [TS]

01:08:46   searches are great for you type in the [TS]

01:08:48   word or phrase like you can just type [TS]

01:08:51   into Google should the word for be [TS]

01:08:53   capitalized in a title just [TS]

01:08:54   just write your question put a question [TS]

01:08:56   mark at the end of it Google will find [TS]

01:08:57   you a bunch of hits up to you to decide [TS]

01:08:59   which of these hits is reputable and [TS]

01:09:01   which is just random people on a forum [TS]

01:09:02   but you can usually find a good place [TS]

01:09:04   that Stack Exchange the English dot [TS]

01:09:06   Stack Exchange comm I think is the URL [TS]

01:09:08   that's that network from Jeff Atwood [TS]

01:09:12   Joel Spolsky I think you did an [TS]

01:09:13   interview with Jeff Atwood they have [TS]

01:09:15   sites that QA type sites dedicated to [TS]

01:09:18   various topics and they do have an [TS]

01:09:19   English grammar one that's a great [TS]

01:09:20   source if you can find an answer from [TS]

01:09:21   there usually consider it pretty [TS]

01:09:22   authoritative but you can also find [TS]

01:09:24   Strunk and white online or you know all [TS]

01:09:27   sorts of other sources but googling for [TS]

01:09:28   your question is one possible source if [TS]

01:09:30   it's an easy one like should I [TS]

01:09:31   capitalize four in a title and I also [TS]

01:09:34   have a few trusted friends who I can [TS]

01:09:36   contact online to bounce things off them [TS]

01:09:38   like should I use a comedy or should I [TS]

01:09:39   not use a comma there or should I use a [TS]

01:09:41   - what word could I use for this is this [TS]

01:09:43   grammatically correct is this around [TS]

01:09:45   everything now the grammar is a little [TS]

01:09:49   bit funny because like like any sort of [TS]

01:09:51   formal system you'll have your share of [TS]

01:09:52   rules lawyers you know that phrase from [TS]

01:09:54   your Dean D past your LARPing all that [TS]

01:09:56   business [TS]

01:09:57   LARPing yeah the rules lawyers and that [TS]

01:10:01   that's my inclination as well [TS]

01:10:03   unfortunately I lack the actual [TS]

01:10:04   education to be a proper rules lawyer [TS]

01:10:06   for grammar but that's kind of where I'm [TS]

01:10:08   coming from but mostly what I try to [TS]

01:10:11   remember when I'm dealing with grammar [TS]

01:10:12   or just writing in general is that the [TS]

01:10:14   purpose of writing is to communicate to [TS]

01:10:16   pass ideas from one person to another [TS]

01:10:17   and the role grammar plays in that is [TS]

01:10:20   that you're getting everybody to agree [TS]

01:10:21   or trying to get everyone to agree on a [TS]

01:10:23   set of rules so we can increase the [TS]

01:10:25   chances that what we write will be [TS]

01:10:26   interpreted the way we expect by the [TS]

01:10:27   reader the reader and the writer have to [TS]

01:10:29   be on the same page about when I write [TS]

01:10:32   in this way with this punctuation this [TS]

01:10:34   is what I'm trying to say so we we all [TS]

01:10:36   agree on the grammar and punctuation [TS]

01:10:37   rules so that we can successfully [TS]

01:10:40   transfer information alright because we [TS]

01:10:44   didn't agree and I wrote in perfect [TS]

01:10:45   grammatical English but someone from [TS]

01:10:47   five centuries ago read they would have [TS]

01:10:48   no idea what I was talking about right [TS]

01:10:49   it would be so incorrect that it [TS]

01:10:51   wouldn't make any sense now but but the [TS]

01:10:54   corollary to this is that grammar rules [TS]

01:10:57   can impair communication if the reader [TS]

01:10:58   isn't aware of the grammar rules so once [TS]

01:11:00   I get off into the weeds like esoteric [TS]

01:11:02   rule that you know I've gotten my friend [TS]

01:11:04   with a master's degree in English to [TS]

01:11:05   tell me that this is 100 percent [TS]

01:11:06   grammatically correct [TS]

01:11:07   and the way you should write this but [TS]

01:11:09   none of the readers are going to know [TS]

01:11:10   that and they're not going to be able to [TS]

01:11:11   parse it because now we're now we're not [TS]

01:11:13   sharing the same rule book or they don't [TS]

01:11:15   know this particular formulation or this [TS]

01:11:17   particular structure or it's confusing [TS]

01:11:18   to them or they might interpret it the [TS]

01:11:20   wrong way so I returned to my mantra [TS]

01:11:23   about this ever writing is about [TS]

01:11:24   communication if I have to break a [TS]

01:11:27   grammar rule to increase the chances [TS]

01:11:28   that I can communicate an idea to the [TS]

01:11:30   reader then I'll do that and this [TS]

01:11:31   usually involves like writing more [TS]

01:11:34   informally more like how I speak because [TS]

01:11:37   that that will be successful at [TS]

01:11:39   communicating even if it's incorrect [TS]

01:11:41   grammar if I feel like I'm on the same [TS]

01:11:43   playing field as my reader I can like if [TS]

01:11:46   I was met you in person I could [TS]

01:11:47   communicate this idea to you but when I [TS]

01:11:49   ride it I feel like you would not get it [TS]

01:11:52   if I wrote it in this way so let me [TS]

01:11:53   become less formal and let's stick the [TS]

01:11:57   rules less just so I can get my idea to [TS]

01:11:58   you because that is the important part [TS]

01:11:59   and this is if I have one tip that I can [TS]

01:12:02   give for anyone who wants to write out [TS]

01:12:04   of all these things that will hold up as [TS]

01:12:06   a good guideline is it do not forget [TS]

01:12:09   writing is about communication it's so [TS]

01:12:11   easy to forget that so easy to think of [TS]

01:12:12   it like you're painting a picture or [TS]

01:12:13   doing a sculpture or creating a film or [TS]

01:12:16   doing some sort of art it is writing is [TS]

01:12:18   way for you to communicate ideas to [TS]

01:12:21   someone else and anything that gets in [TS]

01:12:22   the way of communication good grammar [TS]

01:12:24   bad grammar good style baths taught [TS]

01:12:26   anything [TS]

01:12:26   communication overall unless you get [TS]

01:12:29   writing poetry I guess or something that [TS]

01:12:31   is more sort of pure art but if you're [TS]

01:12:32   writing nonfiction and trying to explain [TS]

01:12:34   things communicate the important thing [TS]

01:12:37   next slide is the hook I absolutely have [TS]

01:12:41   to have a hook I have to have F that [TS]

01:12:44   book for me and add that book for the [TS]

01:12:45   reader whether that hook survives into [TS]

01:12:47   the written word doesn't matter I need [TS]

01:12:48   because I need some motivation to write [TS]

01:12:50   and since I choose when to write I want [TS]

01:12:53   to have some hook that that draws me and [TS]

01:12:56   that makes me want to write about this [TS]

01:12:57   particular topic now this is related [TS]

01:13:01   song I'm quickly moving the next [TS]

01:13:02   language is the lead spelled le de which [TS]

01:13:05   I believe do you know why they spell [TS]

01:13:07   that the wrong way I think it's because [TS]

01:13:08   if spelled the right lay it could be [TS]

01:13:10   mistaken for an actual headline and they [TS]

01:13:13   didn't what was that is that the rule I [TS]

01:13:15   don't know yeah well le de what they [TS]

01:13:17   mean by the lead is the headline the [TS]

01:13:21   title and they spell it led instead of [TS]

01:13:24   le ad or any other thing so that if a [TS]

01:13:28   placeholder piece of placeholder text is [TS]

01:13:30   there when it goes to print they will [TS]

01:13:32   know that this could not possibly be the [TS]

01:13:34   real title because it's misspelled I [TS]

01:13:35   don't know if that's true I could have a [TS]

01:13:37   complete backwards someone's telling me [TS]

01:13:40   it's a typesetting term anyway I'm [TS]

01:13:44   taking this slide since I don't have the [TS]

01:13:46   complete origins of this phrase I'm [TS]

01:13:47   taking this slide to mean the title and [TS]

01:13:49   speaking of hooks which was the last one [TS]

01:13:52   the title is very very often the hook [TS]

01:13:53   for me I keep my ipod touch on the [TS]

01:13:56   bedside table so as I'm drifting off to [TS]

01:13:57   sleep have an idea I can just reach over [TS]

01:13:59   and tap out whatever my ideas and I find [TS]

01:14:03   I have to actually do that because when [TS]

01:14:04   you say when you say idea are you [TS]

01:14:05   talking about for within the context of [TS]

01:14:08   an article that you're already writing [TS]

01:14:10   or something brand-new something I need [TS]

01:14:12   anything idea for something I'm writing [TS]

01:14:14   which is been more common when I'm [TS]

01:14:15   embroiled in this line review idea for [TS]

01:14:17   something new anything it's mostly [TS]

01:14:20   related to writing but any one of those [TS]

01:14:22   things it could be it and I find I have [TS]

01:14:23   to tap them out on my iPad I can't just [TS]

01:14:25   go or ipod I can't just go to sleep and [TS]

01:14:27   go yeah I'll do that in the morning [TS]

01:14:28   because if I don't write them down and [TS]

01:14:30   forget them this is what happens when [TS]

01:14:32   you get old kids you enjoy your memories [TS]

01:14:34   now while you have them I was so used to [TS]

01:14:36   if I had some vague thought I'd be like [TS]

01:14:39   yeah I'll remember that three days from [TS]

01:14:40   now and then three days from now I won't [TS]

01:14:41   even remember that I had that thought I [TS]

01:14:43   have to write it down and very often [TS]

01:14:45   those ideas or titles just titles like [TS]

01:14:47   if you look at my little notes thing [TS]

01:14:49   notes app on the the iPod Touch it's [TS]

01:14:52   just full of things that look like [TS]

01:14:53   article titles with nothing else [TS]

01:14:54   underneath them and that's usually all I [TS]

01:14:57   need because I just need I just needed [TS]

01:14:59   it to remind me to access the portion of [TS]

01:15:01   my brain where that idea is stored if I [TS]

01:15:03   lose the key sort of if I lose if I lose [TS]

01:15:05   the address of where that idea is stored [TS]

01:15:07   I'll never remember it but once I have [TS]

01:15:08   that thing oh yeah all the ideas I had [TS]

01:15:10   come flooding back occasionally I'll [TS]

01:15:11   need one or two words in addition to [TS]

01:15:13   that and I almost always find my own [TS]

01:15:16   titles that I come up with much more [TS]

01:15:18   clever and insightful than any reader [TS]

01:15:19   ever well his friend is probably because [TS]

01:15:21   like I associate my titles with my [TS]

01:15:25   thoughts on the topic and they're all [TS]

01:15:26   kind of baked into that one line or my [TS]

01:15:29   job is to take all those ideas that I [TS]

01:15:31   associate with that one line and put [TS]

01:15:33   them on the paper and the degree to [TS]

01:15:34   which I fail to come [TS]

01:15:35   indicate those thoughts to the reader [TS]

01:15:36   term ins exactly how clever they think [TS]

01:15:38   the title is so if I have a clever title [TS]

01:15:40   I think this is great content buried in [TS]

01:15:42   that I write a crappy are don't go [TS]

01:15:43   underneath it [TS]

01:15:43   people think that title is stupid [TS]

01:15:45   because I didn't successfully extract [TS]

01:15:47   all the meaning that I had associated [TS]

01:15:49   with that title [TS]

01:15:50   we're just reffering for me but you know [TS]

01:15:53   that's the title is kind of the hook for [TS]

01:15:56   me it got me excited about writing this [TS]

01:15:58   thing the next slide is unstuck so for [TS]

01:16:02   shorter pieces I only really get stuck [TS]

01:16:04   in the beginning I guess I'd have a [TS]

01:16:05   trouble starting but then once it get [TS]

01:16:06   going is done before I have a chance to [TS]

01:16:08   get stuck again but for longer things [TS]

01:16:10   like the lion review it's more like a [TS]

01:16:12   series of short pieces so every time I [TS]

01:16:14   get to the beginning of a section I'm [TS]

01:16:15   stuck again because now I got to find a [TS]

01:16:17   new beginning it's a sub beginning I [TS]

01:16:18   don't have to begin begin again but I [TS]

01:16:20   have to begin a lot start talking about [TS]

01:16:21   whatever this topic is and it's like [TS]

01:16:23   starting all over again and then on top [TS]

01:16:26   of that there are the meta issues of [TS]

01:16:27   organizing in and linking between [TS]

01:16:29   sections and trying to form some sort of [TS]

01:16:31   whole out of this massive shambling [TS]

01:16:33   monster that is a Mac OS 10 review it's [TS]

01:16:36   really really hard for me to take all [TS]

01:16:38   those things that I want to talk about [TS]

01:16:40   and try to present it as a cohesive [TS]

01:16:41   whole I usually do a bad job with that [TS]

01:16:43   maybe the closest I've come is the snow [TS]

01:16:45   leopard review I give you were to ask a [TS]

01:16:48   reader I'll first slog through this [TS]

01:16:50   giant review this was the last [TS]

01:16:51   mangosteen review I did by the way and [TS]

01:16:54   then tell me what you think the [TS]

01:16:55   overarching theme is and then they [TS]

01:16:57   probably won't be able to tell you like [TS]

01:16:58   the theme is this guy needs to write [TS]

01:16:59   less or something like that [TS]

01:17:01   but if you ask me what the heart of the [TS]

01:17:03   article was it was actually wrote it [TS]

01:17:07   down it was one of the sections was [TS]

01:17:08   doing more with more which is the idea [TS]

01:17:10   of Apple giving developers and itself [TS]

01:17:12   the tools to take better advantage of [TS]

01:17:14   having more CPU resources instead of [TS]

01:17:15   having a faster CPU having more CPU [TS]

01:17:17   cores instead so doing more with more [TS]

01:17:20   taking that more Hardware that's [TS]

01:17:21   available to you and figuring out a way [TS]

01:17:22   to use it that was sort of the technical [TS]

01:17:25   theme of Snow Leopard as far as I was [TS]

01:17:27   concerned and I named a section doing [TS]

01:17:29   more with more and I proceeded it by a [TS]

01:17:30   whole bunch of different sections of the [TS]

01:17:31   specific technologies there was enabling [TS]

01:17:33   you to do more with more and that was my [TS]

01:17:34   theme but how will I weave that through [TS]

01:17:36   the rest of the thing like when you're [TS]

01:17:37   reading about me complaining about the [TS]

01:17:38   finder are you thinking that the theme [TS]

01:17:41   of Snow Leopard is doing more with more [TS]

01:17:42   I guess it's my guest operating systems [TS]

01:17:45   aren't movies and there's not going to [TS]

01:17:46   be an overarching theme and so I'm sort [TS]

01:17:48   of are [TS]

01:17:48   definitely applying one but I do I do [TS]

01:17:50   want there to be one otherwise I [TS]

01:17:52   I want my reviews to have a little bit [TS]

01:17:55   of the feeling of a narrative instead of [TS]

01:17:56   just here's this feature they added this [TS]

01:17:58   check box here's a screen shot they had [TS]

01:18:00   it's more check boxes here's it you know [TS]

01:18:01   what I mean [TS]

01:18:02   that's a lot of the Mac OS 10 reviews or [TS]

01:18:04   a long technical reviews I see online or [TS]

01:18:06   just like that it's like someone went [TS]

01:18:07   through every single screen and took a [TS]

01:18:08   screen shot of it and then wrote words [TS]

01:18:09   to explain what you see in the [TS]

01:18:11   screenshot noting which things are new [TS]

01:18:12   or not and that's not what I want to do [TS]

01:18:14   it sometimes that's what people want [TS]

01:18:16   that's not that's not what I'm providing [TS]

01:18:17   most of the time I usually have a [TS]

01:18:19   section or two that are like that like [TS]

01:18:21   my grab bag section at the end ride to [TS]

01:18:22   show a bunch of screenshots and [TS]

01:18:23   interesting things but I want to talk [TS]

01:18:26   about something so the next section is [TS]

01:18:29   proofing I am a terrible proofer of my [TS]

01:18:33   own writing I think most people are do [TS]

01:18:35   you have to end it off you have to get [TS]

01:18:37   someone else to do it yo you have to is [TS]

01:18:39   like I don't know you can you prove your [TS]

01:18:41   own writing oh yeah you can you can find [TS]

01:18:44   all the errors like you can find yes you [TS]

01:18:46   Clanny arrows the hand up I cannot do [TS]

01:18:47   that and most people I met can't do that [TS]

01:18:49   as well because what you read is what [TS]

01:18:51   you meant to write not what's actually [TS]

01:18:52   written there hmm now there's a there's [TS]

01:18:54   a corollary to this the one thing that [TS]

01:18:57   will magnify my proofreading abilities [TS]

01:18:59   by an order of magnitude just make me [TS]

01:19:01   just super proof reader is hitting the [TS]

01:19:03   publish button and making whatever I [TS]

01:19:04   wrote good live for the internet then [TS]

01:19:06   the whole the whole world season starts [TS]

01:19:07   as soon as my brain knows that other [TS]

01:19:10   people are reading what I've written it [TS]

01:19:11   panics and finally starts reading with [TS]

01:19:12   the actual words on the page in fact if [TS]

01:19:14   I was smart I would convince the site's [TS]

01:19:17   that I published for to rig the CMS so [TS]

01:19:19   that only I can see it it's kind of like [TS]

01:19:21   the reverse hell ban where only I can [TS]

01:19:24   see what I've published but I think [TS]

01:19:26   everyone else can see it because when I [TS]

01:19:27   that's what I'll do I'll hit the publish [TS]

01:19:28   button then you go to the site to see [TS]

01:19:29   that it's displaying correctly on the [TS]

01:19:30   site or whatever and then then I read it [TS]

01:19:34   and then I find the typos which is the [TS]

01:19:35   worst time to find it because now it's [TS]

01:19:36   open for it but that's the only thing to [TS]

01:19:38   motivate my brain to actually find typos [TS]

01:19:41   in my own writing which is sad but true [TS]

01:19:44   so this is the good thing about internet [TS]

01:19:46   publishing though someone in the chat [TS]

01:19:48   room suggested changing the typeface I [TS]

01:19:50   should bring that up actually I don't [TS]

01:19:51   have that in my notes here but so when I [TS]

01:19:53   write I don't write markdown I'm not a [TS]

01:19:55   markdown fan I can do a show about why I [TS]

01:19:56   don't like markdown oh we get it do we [TS]

01:19:58   got to do that if you like markdown [TS]

01:20:00   that's great for you but I don't [TS]

01:20:01   but I write in HTML I mean this is [TS]

01:20:03   natural for me to write in HTML I [TS]

01:20:04   already know HTML it's going to be in [TS]

01:20:06   HTML I just write in that and then [TS]

01:20:09   people I say well how can you even read [TS]

01:20:11   something with tags all over as the [TS]

01:20:13   point of markdown get that markup crap [TS]

01:20:14   out of your text so you can actually [TS]

01:20:15   read it well I do not proofread most of [TS]

01:20:18   the time by looking at the HTML I have [TS]

01:20:20   an HTML preview window and BBEdit which [TS]

01:20:22   updates in real time and I proofread on [TS]

01:20:25   the HTML but right in the text and the [TS]

01:20:28   idea of changing the font of like [TS]

01:20:29   changing you know writing in one font [TS]

01:20:31   and then change to another to help you [TS]

01:20:32   proofread this is the equivalent of [TS]

01:20:33   changing the fun and that I'm looking at [TS]

01:20:34   it basically I am changed by I'm looking [TS]

01:20:36   at in Monaco 9 or whatever in BB edit [TS]

01:20:38   and then HTML preview I have templates [TS]

01:20:41   that look like Ars Technica and whatever [TS]

01:20:43   siding under anymore the preview is on a [TS]

01:20:45   different file would ever fought the the [TS]

01:20:46   website is in different size different [TS]

01:20:48   layout different line breaks everything [TS]

01:20:49   I think a lot of change in the font is [TS]

01:20:51   that it could also change the line [TS]

01:20:53   breaks and make you proofread things [TS]

01:20:54   better but yeah that does really help [TS]

01:20:56   but I'm still terrible at it so yeah [TS]

01:20:59   with the sites I write for high proof [TS]

01:21:00   readers obviously Mac world has the [TS]

01:21:02   hardcore print proof readers who just [TS]

01:21:04   don't miss anything I've never seen them [TS]

01:21:05   miss anything because you get one shot [TS]

01:21:08   at print but for the online stuff that [TS]

01:21:09   have proof readers too but the great [TS]

01:21:11   thing about online is that the minute it [TS]

01:21:13   goes up people will start sending you [TS]

01:21:15   the typos and you can fix them you can [TS]

01:21:17   go right in and immediately fix them and [TS]

01:21:18   you're not even talking about [TS]

01:21:19   inaccuracies which of course you [TS]

01:21:21   wouldn't you would never have an [TS]

01:21:22   inaccuracy [TS]

01:21:23   I got inaccuracies occasionally it's [TS]

01:21:25   mostly because of what I try to have for [TS]

01:21:27   my inaccuracies is I want me to be to [TS]

01:21:30   either say something in a way that [TS]

01:21:33   expresses that I don't know maybe it's [TS]

01:21:35   this way maybe it's that way somewhere [TS]

01:21:36   right and say actually it's that way and [TS]

01:21:38   then I can go put in an update and says [TS]

01:21:39   well here's an update actually it's this [TS]

01:21:41   way or I will omit information because [TS]

01:21:44   if I don't know it I won't say it but I [TS]

01:21:46   don't want to happen is for me to [TS]

01:21:47   conclusively say this is that way you [TS]

01:21:48   know X is y and it someone say no you're [TS]

01:21:50   totally wrong if I don't know for sure I [TS]

01:21:52   just want right and then then someone [TS]

01:21:53   might complain say you didn't even [TS]

01:21:54   mention this didn't know that X is y and [TS]

01:21:57   I said no I actually didn't know that [TS]

01:21:58   that's why I didn't write about you know [TS]

01:21:59   I will stick to what I know so I welcome [TS]

01:22:02   Corrections I tried to avoid having [TS]

01:22:03   factual Corrections where I'm just [TS]

01:22:04   hundred percent wrong and obviously [TS]

01:22:05   you're writing upwards is going to [TS]

01:22:06   happen eventually but [TS]

01:22:08   typos is a big one and the new thing for [TS]

01:22:10   me since I use speech recognition a lot [TS]

01:22:11   is I don't know what you call speech [TS]

01:22:13   shows there's got to be a word for [TS]

01:22:15   errors that happen from bad [TS]

01:22:17   transcriptions and speech recognition [TS]

01:22:18   software all right it'll do an A or an N [TS]

01:22:20   it's always it has a spellcheck [TS]

01:22:22   perfectly because the speech recognition [TS]

01:22:23   is not going to type a word doesn't [TS]

01:22:25   exist in this dictionary so you won't [TS]

01:22:27   catch it with spellcheck unlike typos [TS]

01:22:29   normal typos where u transpose [TS]

01:22:30   characters or whatever it'll sail right [TS]

01:22:32   through but it's nonsensical you'll get [TS]

01:22:34   the wrong word somewhere that sounds [TS]

01:22:35   vaguely like the word you meant but not [TS]

01:22:37   the correct word and that's of stuff [TS]

01:22:39   that you know when I read the sentence [TS]

01:22:41   I'll just read what I meant to write and [TS]

01:22:42   the readers will say this makes no sense [TS]

01:22:43   I think you meant and there instead of [TS]

01:22:45   end or the instead of there all right [TS]

01:22:50   next slide is leftovers so as I'm [TS]

01:22:55   writing and I I'm shaving stuff off [TS]

01:22:58   because I don't want to move on until [TS]

01:23:01   I've got a good sentence sometimes I'll [TS]

01:23:02   have a sentence that I think was good [TS]

01:23:04   but this is not the right place for and [TS]

01:23:05   I'll just Chuck to the bottom of the [TS]

01:23:06   document inside a big HTML comment block [TS]

01:23:08   and by the time I'm done [TS]

01:23:10   I've got leftover sentences leftover [TS]

01:23:12   paragraphs or all sorts of leftover [TS]

01:23:14   things just jumbled up at the end there [TS]

01:23:16   now sometimes like deleted scenes on a [TS]

01:23:18   DVD was a good reason there's a good [TS]

01:23:20   reason they were left out like they were [TS]

01:23:22   I may have been wedded to them and I [TS]

01:23:24   thought they were great but really when [TS]

01:23:26   you look back at them it's like yeah [TS]

01:23:27   that those that should have been cut but [TS]

01:23:28   sometimes you have an idea it's just not [TS]

01:23:31   the right time for so you can just shove [TS]

01:23:32   them away in the notes and maybe that [TS]

01:23:35   will come up again and inspire you later [TS]

01:23:36   very very rarely do I delete anything [TS]

01:23:38   from the leftovers bin because I never [TS]

01:23:40   know when it's going to even if the [TS]

01:23:42   issue that's talking about is long since [TS]

01:23:44   passed I will keep the the note there [TS]

01:23:46   because it may be applicable to some [TS]

01:23:48   future scenario and remind me of [TS]

01:23:49   something else knowing when you're done [TS]

01:23:52   I think I've said this on a previous [TS]

01:23:54   podcast it's another old saying about [TS]

01:23:56   works of art you don't finish them they [TS]

01:23:57   escape this is mostly true for longer [TS]

01:24:01   reviews for me for shorter ones I well [TS]

01:24:06   as longer reviews everything's there you [TS]

01:24:08   go to print because they just escape [TS]

01:24:09   you're like wait no come back I could I [TS]

01:24:11   could make you better no oh it has to go [TS]

01:24:12   out for shorter pieces though I usually [TS]

01:24:14   want to get them online as fast as I can [TS]

01:24:16   because I'm writing about something [TS]

01:24:17   that's timely like this is the day that [TS]

01:24:20   everyone's talking about issue X so that [TS]

01:24:22   if I don't publish my story about issue [TS]

01:24:25   X today tomorrow the news cycle will [TS]

01:24:27   move on and will not be as relevant [TS]

01:24:29   this is another exciting part of [TS]

01:24:30   internet publishing you feel like you're [TS]

01:24:32   contributing to a worldwide conversation [TS]

01:24:34   about a hot topic in real time it's very [TS]

01:24:36   different from writing longer pieces for [TS]

01:24:38   print magazines or even longer things on [TS]

01:24:40   ours like the features but they'll hold [TS]

01:24:42   back for you know for traffic reasons or [TS]

01:24:44   because they're not related to a [TS]

01:24:46   particular new Star Mac Westerner use [TS]

01:24:47   argue Lee are related to a particular [TS]

01:24:48   new star base this is the day that line [TS]

01:24:50   is released but there's a window around [TS]

01:24:52   that but other issues like if I was [TS]

01:24:53   writing about I did the thing on ebooks [TS]

01:24:55   for ours and ebooks were not in the news [TS]

01:24:57   at that point and it was not a hot topic [TS]

01:24:59   so they you know they could hold that [TS]

01:25:00   for two days a week or whatever and just [TS]

01:25:02   fit into the schedule and ever they want [TS]

01:25:03   to publish it but shorter ones I want to [TS]

01:25:05   get out so I will not linger over a [TS]

01:25:08   short one I get antsy about you know I [TS]

01:25:11   want to see it published I wrote it now [TS]

01:25:12   get it up so it's timely this is the [TS]

01:25:17   final thing here footnote I try not to [TS]

01:25:21   use footnotes because I don't like I [TS]

01:25:24   don't like it when I lose my place when [TS]

01:25:25   I'm reading things even in physical [TS]

01:25:27   books where you can see the footnote on [TS]

01:25:30   the same page you just have to move your [TS]

01:25:32   eyes down I don't even like moving the [TS]

01:25:33   eyes down to read the footnote to move [TS]

01:25:34   it back up now when I do use footnotes I [TS]

01:25:36   use these in page links with the little [TS]

01:25:38   Unicode symbols that Gruber came up with [TS]

01:25:40   years ago for go down to the footnote in [TS]

01:25:42   them around your previous right but the [TS]

01:25:44   the browser's ability to return you to [TS]

01:25:47   wherever that anchor is earlier in the [TS]

01:25:50   page so sketchy like sometimes it won't [TS]

01:25:54   leave margin so it'll Jam the line of [TS]

01:25:56   text that the anchor is in up against [TS]

01:25:58   the top of the screen and that's ugly [TS]

01:25:59   and in either way you're not going to [TS]

01:26:02   remember your place exactly because if [TS]

01:26:03   you remember where you were looking on [TS]

01:26:04   the screen you'll be able to be looking [TS]

01:26:06   someplace else unless the anchor was [TS]

01:26:07   exactly the top of the screen when [TS]

01:26:09   you're reading it yeah when you're [TS]

01:26:11   reading you could come to a footnote [TS]

01:26:12   that's halfway down the page and you [TS]

01:26:13   click it and go to the footnote but when [TS]

01:26:15   you return that footnote will not be [TS]

01:26:16   halfway down the page it will be at the [TS]

01:26:18   top or if you go to a footnote that's [TS]

01:26:19   lower down the page that may be the page [TS]

01:26:21   won't scroll at all and you won't have [TS]

01:26:24   to deal with that but it's just it's a [TS]

01:26:25   spotty I don't I don't like being [TS]

01:26:26   displaced in that way so I generally try [TS]

01:26:28   to avoid using them or using them [TS]

01:26:30   occasionally [TS]

01:26:31   I'm much a bigger fan but I'd rather [TS]

01:26:33   just add parenthetically in line or [TS]

01:26:35   something like that now that's not to [TS]

01:26:37   say I don't have my own idiosyncrasies [TS]

01:26:38   and things that I enjoy things that I [TS]

01:26:41   enjoy much much more than read [TS]

01:26:43   - I'm sure like I like to link to audio [TS]

01:26:46   and video clips from random words not [TS]

01:26:50   particularly clever links but there they [TS]

01:26:52   serve an important purses kind of kind [TS]

01:26:54   of like the the title hooks the fact [TS]

01:26:56   that I get a kick out of them keeps me [TS]

01:26:57   interested in the article and keeps me [TS]

01:26:59   writing you know and it's also kind of [TS]

01:27:01   like my reward at the end like I'll [TS]

01:27:03   annotate while I'm writing like oh yeah [TS]

01:27:04   I should link this to this audio clip or [TS]

01:27:06   I should like that - that particular [TS]

01:27:07   thing just because it amuses me and then [TS]

01:27:09   when I'm done writing I have to go back [TS]

01:27:10   and actually connect those links and do [TS]

01:27:11   all that stuff I'm sure one or two [TS]

01:27:14   readers actually mouse over every single [TS]

01:27:16   link I put into an article click on them [TS]

01:27:17   most people don't enjoy it [TS]

01:27:19   a few people click on and get pissed [TS]

01:27:21   because I think it's dumb and it [TS]

01:27:22   probably is I'm sorry for that but it's [TS]

01:27:24   just something I'd do to keep myself [TS]

01:27:25   amused maybe the footnotes are the same [TS]

01:27:27   way for some other people we all have [TS]

01:27:28   our writing vices and speaking footnotes [TS]

01:27:31   one final note on linking things I love [TS]

01:27:34   to link things I think in links so when [TS]

01:27:38   I write without HTML like when I was [TS]

01:27:40   writing for print for the first time I [TS]

01:27:41   started writing a link I'm like well [TS]

01:27:43   wait a second I can actually I can [TS]

01:27:45   actually make a link here and it was [TS]

01:27:47   just it was it was very strange to me [TS]

01:27:49   obviously I'd written not an HTML for [TS]

01:27:51   years and years in school oh not too [TS]

01:27:53   much writing but in high school or [TS]

01:27:54   whatever but in my quote-unquote [TS]

01:27:58   professional writing career I was always [TS]

01:28:00   writing in HTML until I started writing [TS]

01:28:01   for print a little bit it's just strange [TS]

01:28:03   I find myself having to go back and [TS]

01:28:07   revise to make sure that the text not [TS]

01:28:09   the links but the text itself if [TS]

01:28:11   stripped of all HTML actually [TS]

01:28:13   communicates all the subtleties that I [TS]

01:28:14   was trying to express by linking to a [TS]

01:28:16   particular a particular word to a [TS]

01:28:17   particular thing with I have to say okay [TS]

01:28:19   well if that link wasn't there are all [TS]

01:28:21   ideas still in a sentence or was I [TS]

01:28:22   leaning on that link to add meaning to [TS]

01:28:24   the sentence the old-school view is like [TS]

01:28:27   this this is foolish that the text [TS]

01:28:29   completely strike the scripted links [TS]

01:28:31   shouldn't lose any meaning it should be [TS]

01:28:33   it should stand on its own the links are [TS]

01:28:34   find their bonus but the text alone [TS]

01:28:35   should be enough and is also the view [TS]

01:28:38   that links are distracting and they [TS]

01:28:39   break up the flow because people are [TS]

01:28:41   reading and they see these blue [TS]

01:28:41   underlined words and they can feel [TS]

01:28:43   compelled to click on each one it's [TS]

01:28:44   annoying it's like I just want to read [TS]

01:28:45   the sentence oh I have to click on this [TS]

01:28:46   to understand a sentence it's annoying I [TS]

01:28:48   disagree with this view I think writing [TS]

01:28:50   online is different from writing in [TS]

01:28:52   print I think linking is part of it [TS]

01:28:53   being a good online writer means knowing [TS]

01:28:56   how to link [TS]

01:28:56   well online writing has his own set of [TS]

01:28:59   rules and the readers I'm speaking to [TS]

01:29:01   when I write understand those rules [TS]

01:29:03   because they're soaking in them all day [TS]

01:29:04   long when they're reading the internet [TS]

01:29:05   like you just I think a lot of people [TS]

01:29:08   growing up right reading on the internet [TS]

01:29:09   I think they would find it weird to read [TS]

01:29:11   print where they can't click on a word [TS]

01:29:12   to find out some more information about [TS]

01:29:14   it or you know I think that helps the [TS]

01:29:17   writing because especially when I'm [TS]

01:29:18   doing technical writing if I don't want [TS]

01:29:20   to get you always have to assume [TS]

01:29:21   something other reader does the reader [TS]

01:29:22   understand what a pointer is is a reader [TS]

01:29:24   understand what a stack is does it [TS]

01:29:26   reader understand what a virtual machine [TS]

01:29:28   is you said well if I don't want to [TS]

01:29:31   explain this to the reader am I losing [TS]

01:29:33   audience probably but I really don't [TS]

01:29:35   want to explain it because I'll spend [TS]

01:29:36   all my time explaining basic concepts [TS]

01:29:38   and never get to what I want to say so [TS]

01:29:39   the easy thing is well just link to the [TS]

01:29:41   Wikipedia page for pointer and if people [TS]

01:29:42   really want to know what a pointer is [TS]

01:29:43   they can go they could also just copy [TS]

01:29:44   and paste the word pointer into Google [TS]

01:29:46   or into Wikipedia and find themselves [TS]

01:29:48   but they won't so by providing the links [TS]

01:29:49   I'm trying to be inclusive I'm saying [TS]

01:29:51   you may not have the background to [TS]

01:29:53   understand this thing I'm about to talk [TS]

01:29:54   about here but if you want to have the [TS]

01:29:56   background the words I think you're most [TS]

01:29:57   likely not to understand are linked [TS]

01:29:59   that's just providing reference the [TS]

01:30:01   other second thing is providing meaning [TS]

01:30:02   where you link a word usually [TS]

01:30:03   sarcastically in my case to something [TS]

01:30:06   that makes a statement about the thing [TS]

01:30:07   that you linked you're trying to say the [TS]

01:30:08   thing you're linked is good or bad [TS]

01:30:09   you're linked to something that's [TS]

01:30:10   embarrassing or something that boosts [TS]

01:30:13   the thing that you link to it's it's [TS]

01:30:16   subtext underneath the text it adds to [TS]

01:30:17   the text and then you don't have to add [TS]

01:30:19   a little phrase or parenthetical aside [TS]

01:30:22   or something that puts that ID in it [TS]

01:30:24   because by linking this word this [TS]

01:30:26   particular thing you have it expressed [TS]

01:30:27   some opinion about it now I still may be [TS]

01:30:31   out of the ahead of the general public [TS]

01:30:32   on this I get more complaints about [TS]

01:30:34   excessive linking that I do compliments [TS]

01:30:36   on my linking and if you look at some of [TS]

01:30:37   the Mac os10 reviews it's a little bit [TS]

01:30:39   insane there'll be a paragraph where [TS]

01:30:40   more words are linked than not so you [TS]

01:30:43   don't think that takes away from it [TS]

01:30:44   though some people say that it does but [TS]

01:30:46   I think it I think it adds to it uh if [TS]

01:30:49   people don't like it this well here's [TS]

01:30:50   here's the problem the people here's the [TS]

01:30:52   problem that people have with this now [TS]

01:30:54   I'll sum it up for you maybe in a way [TS]

01:30:57   you've probably heard before and that is [TS]

01:30:59   if there's that many links and some of [TS]

01:31:02   them take you to a video of Homer [TS]

01:31:03   Simpson spinning around on the ground [TS]

01:31:05   and another one takes you to background [TS]

01:31:08   information about [TS]

01:31:09   uh you know Rhapsody yet how do you know [TS]

01:31:13   which one you should bother to click it [TS]

01:31:15   feels like it feels like you're being [TS]

01:31:16   rickrolled or something like how do you [TS]

01:31:19   know which one is the real link that's [TS]

01:31:20   going to enhance my reading and how many [TS]

01:31:22   of these are just something that John [TS]

01:31:24   siracusa thought was funny when he [TS]

01:31:25   reached over to his iPod touch in the [TS]

01:31:27   middle of the night to type in a you [TS]

01:31:29   know link to Homer Simpson spinning on [TS]

01:31:31   ground you know I mean that's the [TS]

01:31:32   problem that people have with this is [TS]

01:31:34   there's no clear way to identify this is [TS]

01:31:37   a link that makes the sentence funnier [TS]

01:31:39   and this is a link that I actually need [TS]

01:31:41   to read to get some kind of history or [TS]

01:31:43   value that did or in your mind they're [TS]

01:31:45   both equal I don't get that particular [TS]

01:31:47   complaint because I understand there's a [TS]

01:31:50   balance to be struck they'll be in [TS]

01:31:51   30,000 words there'll be one Homer [TS]

01:31:53   Simpson link right and 500 content links [TS]

01:31:56   so that the chances are very good that [TS]

01:31:58   99% of people will never even see the [TS]

01:31:59   Homer Simpson thing that's like the [TS]

01:32:01   right ratio you don't it's not every [TS]

01:32:03   other link or anything like that [TS]

01:32:04   ah but the thing about heavy linking [TS]

01:32:07   especially in technical articles is that [TS]

01:32:09   there is a way to find out where the [TS]

01:32:12   link goes you put your little mouse [TS]

01:32:13   cursor over it and then the status bar [TS]

01:32:14   tells you where the link goes and if you [TS]

01:32:16   see it's HTTP colon slash slash WWF [TS]

01:32:18   Wikipedia dot something other than you [TS]

01:32:20   know it's a Wikipedia link but the real [TS]

01:32:22   thing is that I feel like people who [TS]

01:32:23   read online understand that is not [TS]

01:32:26   mandatory to follow every single link if [TS]

01:32:28   I write if I underline the word point [TS]

01:32:31   there and you know what a pointer is [TS]

01:32:33   already you're not going to be compelled [TS]

01:32:35   to click on a link you're just gonna [TS]

01:32:36   keep reading but I think yeah I think [TS]

01:32:37   it's confute no I am gonna be compelled [TS]

01:32:39   because maybe there's something that [TS]

01:32:41   something special to that I really fully [TS]

01:32:44   need to experience your article that I [TS]

01:32:46   didn't know about pointers maybe this is [TS]

01:32:48   something I am I wouldn't put when I [TS]

01:32:51   have subtext for something I make it [TS]

01:32:54   clear that there's subtext because it's [TS]

01:32:55   not in the sentence so if you look at a [TS]

01:32:58   sentence and you say without the link I [TS]

01:32:59   have no idea what he's saying but with [TS]

01:33:01   the link I think the words that I've [TS]

01:33:04   chosen to link show that yeah that's [TS]

01:33:07   that phrase that's the one I was [TS]

01:33:08   wondering out what do you mean by that [TS]

01:33:09   and if you find yourself questioning [TS]

01:33:11   what what does this person mean by that [TS]

01:33:13   then it's clickable and it will lead you [TS]

01:33:15   to something that tells that or even [TS]

01:33:16   just mouse over it because you're like [TS]

01:33:17   oh yeah this is leading to that URL that [TS]

01:33:18   I've seen before and I recognize the [TS]

01:33:19   website or whatever that that's how I [TS]

01:33:22   write and I [TS]

01:33:23   I give I don't get people complaining [TS]

01:33:25   about that they they're clicking on [TS]

01:33:27   things and feeling booby-trapped or [TS]

01:33:28   rickrolled running like that the main [TS]

01:33:29   complaints I get or is that like [TS]

01:33:31   physically it's distracting to read [TS]

01:33:34   because the words are differently [TS]

01:33:36   colored in underlining well oftentimes [TS]

01:33:38   they complained about the color of the [TS]

01:33:39   links that that especially the visited [TS]

01:33:41   link color might be too light and it [TS]

01:33:42   makes sense hard to read that's one of [TS]

01:33:43   my complaints actually on the our site [TS]

01:33:45   is that the link colors are not great [TS]

01:33:47   for reading but I don't get complaints [TS]

01:33:51   that because people will just not click [TS]

01:33:52   on them I assume that 90% of people [TS]

01:33:55   don't click on the links at all and like [TS]

01:33:56   I said use your Styles I mean I'm [TS]

01:33:58   writing detectable audience so there are [TS]

01:33:59   technical readers but I know what user [TS]

01:34:00   styles are if you don't like it you can [TS]

01:34:02   just apply user style or greasemonkey [TS]

01:34:03   script or whatever the heck you want to [TS]

01:34:05   do to change those links so either [TS]

01:34:07   they're completely gone or they're a [TS]

01:34:09   different color or they simply don't [TS]

01:34:10   have underlines and if you're an ARS [TS]

01:34:12   premier reader you can get the PDF [TS]

01:34:13   version you know you can print that on a [TS]

01:34:16   piece of paper and read it you can [TS]

01:34:17   choose 11 a little pyramid I don't care [TS]

01:34:18   but I am writing I'm writing in HTML and [TS]

01:34:21   that's my medium and this is the way I [TS]

01:34:23   write about it and I want to read [TS]

01:34:25   articles with this type of links when I [TS]

01:34:26   read an article that says some sentence [TS]

01:34:28   it doesn't expand on it doesn't explain [TS]

01:34:30   what the heck they mean and doesn't link [TS]

01:34:31   anywhere that provides that additional [TS]

01:34:32   information I'm pissed off because I'm [TS]

01:34:34   saying well you didn't you didn't [TS]

01:34:35   support that and you're not leading it's [TS]

01:34:37   clear that you have some background in [TS]

01:34:38   this but you not gonna tell me what the [TS]

01:34:39   background is by linking to it and that [TS]

01:34:41   frustrates me so you when my line review [TS]

01:34:44   comes out is coming it ever comes out [TS]

01:34:46   you should read it and tell me what you [TS]

01:34:47   think of the linking because you are [TS]

01:34:48   obviously in the anti linking camp some [TS]

01:34:52   sections are heavier link than others [TS]

01:34:53   intros in particular seem to be very [TS]

01:34:55   heavy like I'm starting a section [TS]

01:34:56   talking about the file system now I'm [TS]

01:34:57   going to recap like you know they've [TS]

01:35:00   done X and y to the file system they did [TS]

01:35:01   this that and the other thing and this [TS]

01:35:02   time the other thing each one of those [TS]

01:35:04   phrases will be linked back to a thing [TS]

01:35:06   describing in detail what those things [TS]

01:35:07   are and if you remember oh yeah I [TS]

01:35:08   remember when they had a journaling [TS]

01:35:09   gauge of S Plus now that sounds like [TS]

01:35:11   valuable linking to me but but that but [TS]

01:35:14   the density of links and that that [TS]

01:35:15   paragraph is huge because every single [TS]

01:35:17   thing I say every now and basically is [TS]

01:35:18   linked back to a technical description [TS]

01:35:20   of what that noun is and if you didn't [TS]

01:35:22   know that [TS]

01:35:23   you know what journaling was or when [TS]

01:35:25   they added it or what it meant by that [TS]

01:35:26   then you can follow link to you know a [TS]

01:35:28   huge section of an earlier review or [TS]

01:35:30   applica technical note that explains to [TS]

01:35:32   you if you really want to participate in [TS]

01:35:33   this in this technical conversation then [TS]

01:35:35   you can come [TS]

01:35:36   long but if you know what journaling is [TS]

01:35:37   you're not going to mouse over that [TS]

01:35:38   journaling to think it's going to be [TS]

01:35:39   some sort of Simpsons joke about [TS]

01:35:40   journaling because seriously there's [TS]

01:35:42   like 1.5 of those per review if you find [TS]

01:35:45   them great they might amusing you but [TS]

01:35:46   they're you're not going to be [TS]

01:35:47   rickrolled you're not going to be [TS]

01:35:48   booby-trapped [TS]

01:35:49   all the links lead someplace informative [TS]

01:35:50   or add information to to the proceedings [TS]

01:35:54   and there are huge sections with no [TS]

01:35:56   links because sometimes there's nothing [TS]

01:35:57   to link you're just talking those are [TS]

01:35:58   the ones I wouldn't knock out with links [TS]

01:36:00   because I want people to just listen to [TS]

01:36:01   what I'm saying and they're not [TS]

01:36:03   referencing things they may not know [TS]

01:36:04   about like the opinion sections or like [TS]

01:36:07   here's what I think about this when I'm [TS]

01:36:08   explaining something lots of links [TS]

01:36:10   appear in there because I want I want to [TS]

01:36:12   bring as many people along as possible [TS]

01:36:13   so if a lot of people who read ours it's [TS]

01:36:16   you know it's aspirational there it's a [TS]

01:36:18   technical site and on ours every single [TS]

01:36:20   person is going to read something they [TS]

01:36:21   don't understand like if you don't [TS]

01:36:22   believe this if you're not a scientist [TS]

01:36:24   go try to read the science articles and [TS]

01:36:25   understand it in fact I wish the science [TS]

01:36:26   articles had more links because I read [TS]

01:36:28   them or like nope this is impenetrable [TS]

01:36:29   to me I don't even have the basis of [TS]

01:36:30   knowledge to understand what it is [TS]

01:36:31   you're talking about I want to bring [TS]

01:36:33   everybody along and say if you want to [TS]

01:36:34   learn about this nitty-gritty you know [TS]

01:36:36   you're in the internal section of the [TS]

01:36:37   review and you want to learn about with [TS]

01:36:38   that we're talking about if you spend [TS]

01:36:40   time in this page and follow those links [TS]

01:36:41   you can get enough background to be [TS]

01:36:43   along for the ride and then have some [TS]

01:36:45   understanding of the eventual opinions I [TS]

01:36:47   express about this issue because you [TS]

01:36:49   understand the the background so I'm [TS]

01:36:54   fine with being a little bit out ahead [TS]

01:36:55   of the general public on the [TS]

01:36:56   pervasiveness of linking I always have [TS]

01:36:58   been and I continue to being and the [TS]

01:37:02   only thing keeps me going I guess is [TS]

01:37:03   that I do get the occasional feedback [TS]

01:37:05   that says boy you're the only person [TS]

01:37:07   I've seen on the internet who links the [TS]

01:37:08   right way instead of double underlining [TS]

01:37:10   words that lead to sponsors or not [TS]

01:37:12   having any links or having stupid links [TS]

01:37:14   that every time I want to know more [TS]

01:37:16   about something I could just mouse over [TS]

01:37:17   the word that I expected and learn more [TS]

01:37:19   about it and or I was able to follow [TS]

01:37:22   your discussion because of how many [TS]

01:37:23   links you put in but it was really hard [TS]

01:37:25   but I did it [TS]

01:37:25   and without the links those links I were [TS]

01:37:27   to skip this section that's the type of [TS]

01:37:28   feedback that I get that keeps me going [TS]

01:37:30   in that regard so that was the final [TS]

01:37:33   slide 12 slides for authors what do you [TS]

01:37:36   think well in this case it was 12 slides [TS]

01:37:38   one author well it's for total C 3 you [TS]

01:37:42   know hmm [TS]

01:37:43   I'm long I'm shamelessly lumping myself [TS]

01:37:46   in but you do you couldn't you weren't [TS]

01:37:48   there you weren't didn't go to South by [TS]

01:37:49   Southwest [TS]

01:37:50   you're right you're trying to bring me [TS]

01:37:52   down aren't you no I'm with them in [TS]

01:37:55   spirit okay then that was a that the [TS]

01:37:59   link will be in the show notes you [TS]

01:37:59   should watch it it's a video but I think [TS]

01:38:01   they just show you the slides then you [TS]

01:38:02   hear the voices I actually listen to it [TS]

01:38:04   on a podcast and I think they do the [TS]

01:38:06   same thing I did although not as [TS]

01:38:07   clumsily they read the slides so you can [TS]

01:38:09   know what it is they're talking about so [TS]

01:38:11   if you just want to get the audio [TS]

01:38:12   version of that that works just as well [TS]

01:38:14   I was actually hoping you were you're [TS]

01:38:16   gonna tell me like what word processor [TS]

01:38:18   you used and if you have any special [TS]

01:38:20   beverage you have on your desk the tips [TS]

01:38:23   and tricks again and with them we were [TS]

01:38:25   to do that right BBEdit Monica nine [TS]

01:38:27   point text so that's how you write [TS]

01:38:28   though you don't you know write I write [TS]

01:38:30   and BB I occasionally had to use [TS]

01:38:32   Scribner Scribner is an awesome app I [TS]

01:38:33   find that I use Scrivener more when I'm [TS]

01:38:36   running for print because I want to see [TS]

01:38:37   how it's going to look in print and also [TS]

01:38:40   I don't know why this is totally not the [TS]

01:38:42   case Scrivener people write books in [TS]

01:38:44   Scribner right but I tend I tend to [TS]

01:38:46   think of Scrivener as four shorter [TS]

01:38:48   pieces for me I don't know why that is [TS]

01:38:50   it's just I guess because in that [TS]

01:38:51   writing fiction I when I'm writing a [TS]

01:38:53   BBEdit [TS]

01:38:53   it's just a big hairy mess of HTML and [TS]

01:38:57   like I said I got that big section of [TS]

01:38:58   the comment at the bottom was commented [TS]

01:38:59   out with little snippets and URLs and [TS]

01:39:01   I've got web browsers going that's [TS]

01:39:03   another thing that didn't get to any [TS]

01:39:04   slides is that when I write anything [TS]

01:39:06   technical it's like 50/50 split between [TS]

01:39:09   researching a web browser writing [TS]

01:39:11   researching web browser writing looking [TS]

01:39:12   at waz video writing looking at PDF [TS]

01:39:14   document writing just because every [TS]

01:39:17   single sentence I write if I'm going to [TS]

01:39:19   say anything technical I'm like well do [TS]

01:39:20   you know that or you just vaguely [TS]

01:39:21   remember it and you'd be surprised how [TS]

01:39:23   much you only vaguely remember you know [TS]

01:39:25   it's like when I when I'm about to write [TS]

01:39:26   a sentence oh you know everybody knows [TS]

01:39:28   XYZ and I'm like but do you really know [TS]

01:39:30   that or you just have some memory of two [TS]

01:39:32   years ago WABC you think you heard that [TS]

01:39:33   go find that video go go that section of [TS]

01:39:36   the video look at that slide and make [TS]

01:39:38   sure that guy actually says what you [TS]

01:39:39   think he says before you continue on the [TS]

01:39:41   next sentence that's why writing this [TS]

01:39:42   link takes me for freaking ever because [TS]

01:39:44   I don't rely on just my vague memory of [TS]

01:39:47   how of what I thought for everything [TS]

01:39:49   that I have any doubt about I want [TS]

01:39:50   confirmation and I can't continue until [TS]

01:39:52   I get confirmation so yeah BBEdit web [TS]

01:39:57   browsers the HTML preview the HTML [TS]

01:40:00   preview is bothering me a little bit [TS]

01:40:02   because once you get it [TS]

01:40:04   ten twenty thirty thousand words into [TS]

01:40:05   something and you're at the bottom of it [TS]

01:40:07   every time you write something new and [TS]

01:40:08   the thing refreshes this little blink or [TS]

01:40:10   flutter in the preview window and that [TS]

01:40:12   starts to grate on me so I will also [TS]

01:40:13   occasionally just have a safari window [TS]

01:40:16   with a lot but you know local HTML file [TS]

01:40:18   version open and I'll write and write [TS]

01:40:21   and write and then I'll go back this [TS]

01:40:22   very window hit reload and then read [TS]

01:40:24   what I've written so far and then go [TS]

01:40:26   back so that said anything more you want [TS]

01:40:30   to know about my writing environment I [TS]

01:40:32   think I think it will have more [TS]

01:40:34   questions I don't right now but I know I [TS]

01:40:35   will [TS]

01:40:36   yeah I drink water when I'm writing is [TS]

01:40:38   that exciting for you dude drink coffee [TS]

01:40:40   in general I do not any caffeinated [TS]

01:40:43   beverages Joe I did watch that video [TS]

01:40:45   this week about a coffee a great [TS]

01:40:47   addiction I did not find a compelling I [TS]

01:40:48   don't think any addiction can be great [TS]

01:40:50   especially a physical addiction no good [TS]

01:40:53   no good I can it's not even like heroin [TS]

01:40:55   when you quit all you might get is a [TS]

01:40:56   headache for three weeks I was not [TS]

01:40:58   convinced by it but hey why would you [TS]

01:41:01   replicate it's great so that that then [TS]

01:41:04   is the end of the show it's a good show [TS]

01:41:06   we did a hundred minutes there you go [TS]

01:41:08   hundred minutes of solid gold siracusa [TS]

01:41:12   nosy and you can follow it you can [TS]

01:41:14   follow John siracusa on Twitter which [TS]

01:41:18   does not he does not allow apps to tweet [TS]

01:41:20   for him it's always him at Syracuse s [TS]

01:41:24   IRAC us a John Syracuse you can read his [TS]

01:41:29   upcoming article online if at line is [TS]

01:41:32   ever released and if he ever publishes [TS]

01:41:34   it if he ever finishes over an ARS [TS]

01:41:36   technica also nosy I get a little theme [TS]

01:41:40   going here nosy and your name and no is [TS]

01:41:43   Ian the website that you write on your [TS]

01:41:46   corrects are you can follow me on [TS]

01:41:49   twitter at dan benjamin one word also [TS]

01:41:51   nosy and if you if you like to show you [TS]

01:41:55   can read it on itunes that helps us out [TS]

01:41:57   helps us get new sponsors it helps new [TS]

01:42:00   people find the show it's really great [TS]

01:42:02   and where else should we send it what [TS]

01:42:04   else they need to know that's it five by [TS]

01:42:06   five TV new shows there you can check [TS]

01:42:08   out that building analyze show with [TS]

01:42:10   Marco if you don't listen to it already [TS]

01:42:12   that's it we'll be back next week [TS]

01:42:14   they'll write you're in town we will [TS]

01:42:17   there's the next week right I think so [TS]

01:42:19   can you do it you can do Thursday we may [TS]

01:42:21   not release we'll tape it on Thursday we [TS]

01:42:23   may not release it until Friday just to [TS]

01:42:25   keep things sane sure all right then [TS]

01:42:29   well thanks everybody for tuning in we [TS]

01:42:30   want to say thanks again to our lovely [TS]

01:42:32   sponsors to remind you what those are [TS]

01:42:35   omni group calm and simple casts which [TS]

01:42:38   you can find in the itunes app store [TS]

01:42:40   have a good week everybody [TS]

01:42:41   [Music] [TS]