25: Invisible Software


00:00:00   [Music] [TS]

00:00:02   this is hypercritical [TS]

00:00:04   a weekly talkshow ruminating on exactly [TS]

00:00:06   what is wrong in the world of Apple and [TS]

00:00:08   related technologies and businesses [TS]

00:00:09   nothing is so immaculate that it cannot [TS]

00:00:12   be utterly destroyed by the host of this [TS]

00:00:15   show John siracusa I'm tan Benjamin I'd [TS]

00:00:18   like to say thanks to today's sponsor [TS]

00:00:20   sound studio for from felt-tip and [TS]

00:00:22   mailchimp.com or about them coming up as [TS]

00:00:25   the show goes on this is episode number [TS]

00:00:28   25 bandwidth for this show has been [TS]

00:00:30   provided by Midas green technologies [TS]

00:00:32   Virtual Private servers submerged in oil [TS]

00:00:35   really you can check them out at Midas [TS]

00:00:38   green tech comm broadcasting live and [TS]

00:00:42   direct from the closet in so many ways [TS]

00:00:44   oh yeah [TS]

00:00:45   well different topic - how are you [TS]

00:00:48   speaking of topics we get some a few [TS]

00:00:50   don't we we do ah just a little bit [TS]

00:00:54   today okay all right someone in the chat [TS]

00:00:56   room did come up with something to talk [TS]

00:00:57   about for the main topic oh good because [TS]

00:00:59   we're wrong we're out of topics yeah but [TS]

00:01:02   I think it will be a short one but it's [TS]

00:01:03   something we mentioned on past show but [TS]

00:01:04   anyway follow up first [TS]

00:01:05   so last show we talked a little bit [TS]

00:01:08   about webOS sometimes I feel like I want [TS]

00:01:11   to say that as web boss I don't know I [TS]

00:01:13   think tom says webOS but anyways you we [TS]

00:01:17   talked about palm and their chances as a [TS]

00:01:20   mobile platform and I talked about how I [TS]

00:01:23   like them but how their stuff that's [TS]

00:01:25   always seemed to be slow and then I said [TS]

00:01:27   I couldn't understand why it was slow [TS]

00:01:28   and somebody on Twitter was telling me [TS]

00:01:31   that it was slow because they use web [TS]

00:01:33   technologies now I thought I had [TS]

00:01:35   expressed in my complaints that I [TS]

00:01:38   understood that they use web [TS]

00:01:39   technologies for their API but [TS]

00:01:41   apparently I did it in too subtle of a [TS]

00:01:42   manner just mentioning WebKit and not [TS]

00:01:44   going whole hog into it so I figured I [TS]

00:01:46   would clarify so the API for writing [TS]

00:01:49   applications on webOS is built on top of [TS]

00:01:54   JavaScript and HTML now it doesn't mean [TS]

00:01:57   you're writing web applications that [TS]

00:02:00   would run in a web browser it just means [TS]

00:02:01   that the underlying stack that's running [TS]

00:02:03   your stuff is WebKit so you write a [TS]

00:02:06   JavaScript code to a JavaScript API and [TS]

00:02:10   that runs on top of WebKit and [TS]

00:02:13   I believe all their user HTML but I [TS]

00:02:14   don't know if that's really exposed but [TS]

00:02:16   but any right the bottom line is that [TS]

00:02:17   the thing that's running your GUI [TS]

00:02:18   application is under the covers WebKit [TS]

00:02:21   even though you're not programming like [TS]

00:02:22   web programming and that's one of the [TS]

00:02:26   reasons everyone says that it's slow [TS]

00:02:28   like I said may that could be the reason [TS]

00:02:30   maybe it's just too many lay I said [TS]

00:02:31   there's too many layers in the layer [TS]

00:02:33   cake with WebKit on the bottom the you [TS]

00:02:34   know because every time you add another [TS]

00:02:35   one of those layers to the technology [TS]

00:02:37   stack you have a little bit of a [TS]

00:02:39   performance hit because you're writing [TS]

00:02:41   code way up at the top and then it runs [TS]

00:02:43   on something else and that runs [TS]

00:02:44   something else and then eventually you [TS]

00:02:45   get all the way down to the thing that [TS]

00:02:46   runs on the CPU and a closer you are to [TS]

00:02:48   that CPU the more efficient you can be [TS]

00:02:50   in theory the reason I didn't just say [TS]

00:02:52   well WebKit slow and it's always going [TS]

00:02:54   to be slow therefore our webOS is always [TS]

00:02:56   going to be slowest because that's not [TS]

00:02:56   how technology works things that are too [TS]

00:02:59   slow to be practical eventually become [TS]

00:03:02   practical because technology advances [TS]

00:03:04   and eventually they become good enough [TS]

00:03:05   but we saw the exactly the same thing [TS]

00:03:06   that happen with Mac OS 10 where [TS]

00:03:08   compositing graphics where everything on [TS]

00:03:10   the screen is composited where you don't [TS]

00:03:12   have any direct drawing to the video [TS]

00:03:13   buffer that was too slow for ver for [TS]

00:03:17   decades and eventually it became viable [TS]

00:03:18   but still annoyingly slow in Mac OS 10 [TS]

00:03:21   but Apple stuck to their guns and [TS]

00:03:23   eventually now today it is not only [TS]

00:03:25   viable but it's perfectly acceptable and [TS]

00:03:27   no one would want anything different so [TS]

00:03:29   I assume that webOS will have a via if [TS]

00:03:32   they stick around long enough we'll have [TS]

00:03:33   will benefit from the same type of [TS]

00:03:34   transition technology will get better [TS]

00:03:36   the software will get better and [TS]

00:03:37   eventually they're hit their performance [TS]

00:03:41   hit for using web technologies will go [TS]

00:03:42   away no I could say that that might I [TS]

00:03:45   feel like that might already be [TS]

00:03:46   happening right now because the things [TS]

00:03:48   that feel slow on webOS it seems like [TS]

00:03:52   they could be accelerated in in with [TS]

00:03:55   current technology like one of the [TS]

00:03:57   examples I've heard but have not seen [TS]

00:03:58   and since I'm not an iOS developer I'm [TS]

00:04:00   not breaking NDA I've heard that there's [TS]

00:04:02   better [TS]

00:04:03   scrolling capabilities in iOS 5 and [TS]

00:04:05   WebKit like if you make a web a webview [TS]

00:04:09   or web application and you want to be [TS]

00:04:12   scrolling to feel as smooth as it does [TS]

00:04:14   in you know in a real Coco view well [TS]

00:04:18   apparently Apple has some done some [TS]

00:04:20   stuff where this and WebKit settings [TS]

00:04:22   where you can say this is a scrollable [TS]

00:04:23   view don't try to write your own custom [TS]

00:04:25   JavaScript code to simulate our [TS]

00:04:27   rolling momentum and all that stuff we [TS]

00:04:29   just have a little flag that you can [TS]

00:04:30   flip to say this is scrollable and we [TS]

00:04:31   will do all that momentum stuff for you [TS]

00:04:33   and supposedly it feels much much better [TS]

00:04:34   that type of thing [TS]

00:04:36   presumably webos easier already doing or [TS]

00:04:39   plans to do but that that's the type of [TS]

00:04:41   thing you can do to make web technology [TS]

00:04:44   even with current hardware feel almost [TS]

00:04:48   as fast as as native stuff or maybe even [TS]

00:04:50   faster in some cases it depends on what [TS]

00:04:52   you do so that's why I thought said I [TS]

00:04:53   didn't understand why webOS is so slow [TS]

00:04:56   not because I don't understand that they [TS]

00:04:58   have more you know a higher level of [TS]

00:05:01   extraction they're working with but just [TS]

00:05:02   that seems like these are solvable [TS]

00:05:04   problems and in fact are being solved by [TS]

00:05:06   other people who aren't using the web is [TS]

00:05:07   their primary development platform so if [TS]

00:05:10   anyone would be motivated to work out [TS]

00:05:12   solutions to these problems it would be [TS]

00:05:13   palm you know but from what I've been [TS]

00:05:16   able to determine from playing with [TS]

00:05:18   recent palm devices they're still [TS]

00:05:20   sluggish now I haven't played with the [TS]

00:05:22   touch pad yet but I have played with pre [TS]

00:05:23   and pre 2 and they are not iOS caliber [TS]

00:05:26   in terms of responsiveness and is that [TS]

00:05:29   that's a deal-breaker for a lot of [TS]

00:05:30   people that's not why the platform is [TS]

00:05:33   not successful and whether it's not as a [TS]

00:05:35   deal-breaker for people I certainly know [TS]

00:05:36   a lot of people who have tom devices [TS]

00:05:39   because among tech nerds if you don't [TS]

00:05:42   like everything that Apple does palm [TS]

00:05:43   seems like the next best appleĆ­s [TS]

00:05:45   solution but yeah the lack of [TS]

00:05:48   responsiveness is a turn-off to a lot of [TS]

00:05:51   people and in general responsiveness is [TS]

00:05:54   a big way to make people feel [TS]

00:05:56   comfortable with your with your product [TS]

00:05:58   even though they don't understand that's [TS]

00:05:59   why they like it you see a lot with the [TS]

00:06:01   iPad people are attracted to the iPad [TS]

00:06:03   because it feels like things happen [TS]

00:06:04   faster there than they do on their [TS]

00:06:06   crappy pcs so if you give someone with a [TS]

00:06:07   an $800 PC you give them a $500 I pad [TS]

00:06:11   which is vastly less powerful and vastly [TS]

00:06:12   less capable they will tell you that it [TS]

00:06:15   feels faster than their $800 PC simply [TS]

00:06:17   because their PC is bogged down with [TS]

00:06:19   crap where or everything takes a long [TS]

00:06:20   time to launch for those waiting for the [TS]

00:06:21   hard drive to read bits off spinning [TS]

00:06:23   platters you know that perception even [TS]

00:06:28   if not articulated by the customer [TS]

00:06:29   breeds loyalty [TS]

00:06:32   so palm definitely needs that in [TS]

00:06:35   addition to many other things they need [TS]

00:06:37   like more developers more software but a [TS]

00:06:39   hardware blah blah blah but [TS]

00:06:40   well shouldn't they have access to all [TS]

00:06:42   that stuff now now that HP owns them [TS]

00:06:44   shouldn't they have it essentially [TS]

00:06:45   unlimited resources at their disposal [TS]

00:06:49   certainly more than they had before [TS]

00:06:51   limited but money doesn't design [TS]

00:06:53   products people design products and you [TS]

00:06:55   have to convert that money into people [TS]

00:06:58   who can do a good job and as you can [TS]

00:07:00   imagine the the competition for the [TS]

00:07:03   talent needed to make good mobile [TS]

00:07:06   operating systems and software is you [TS]

00:07:08   know it's probably scarce these days [TS]

00:07:10   because everybody wants it Google's [TS]

00:07:12   trying to hire you Apple's trying to [TS]

00:07:13   hire your HP is trying to hire you [TS]

00:07:14   Microsoft it's you're in demand if you [TS]

00:07:17   are good at that and that's that's a [TS]

00:07:20   challenge from a staffing perspective I [TS]

00:07:21   think a lot of those guys using Perl [TS]

00:07:24   right sniffing Pro I don't know maybe [TS]

00:07:27   some people do in the build system right [TS]

00:07:29   and some crappy Perl that I think I've [TS]

00:07:31   complained about this before but every [TS]

00:07:32   Apple does use a lot of Perl and every [TS]

00:07:34   time I peek into one of their install [TS]

00:07:35   our packages and look at the Perl that's [TS]

00:07:37   part of the installation process of some [TS]

00:07:38   piece of software it's not great [TS]

00:07:41   you know obviously not everyone is [TS]

00:07:44   expected to be an expert in every [TS]

00:07:45   language but if it's your job to write [TS]

00:07:47   Perl even if it's just part of your job [TS]

00:07:49   I feel like you should buy a book and [TS]

00:07:51   learn about the language and you know [TS]

00:07:54   have some minimum level of competence I [TS]

00:07:56   did ever tell the story about the the [TS]

00:07:59   one Perl bug that causes a version of [TS]

00:08:01   iTunes not to install for me know let's [TS]

00:08:03   hear it so I forgot how long this is a [TS]

00:08:06   long time ago but it wasn't Mac os10 [TS]

00:08:07   error so they had I think it was an [TS]

00:08:08   iTunes installer and inside the [TS]

00:08:10   installers if you do right-click show [TS]

00:08:11   package contents you can see little [TS]

00:08:13   resources that are in there and some of [TS]

00:08:15   the resources are like this pre install [TS]

00:08:17   and post install scripts which are [TS]

00:08:18   sometimes written in Perl sometimes [TS]

00:08:19   their shell sometimes their Python there [TS]

00:08:21   are all sorts of things so the power of [TS]

00:08:22   Unix [TS]

00:08:24   so why I forget if I was still [TS]

00:08:28   installing table system Perl I think I [TS]

00:08:30   had since learned not to replace the [TS]

00:08:32   system Perl by the way that's a lesson [TS]

00:08:33   for everybody if you have Mac OS 10 and [TS]

00:08:35   you want to use a newer version of Perl [TS]

00:08:36   do not touch the system Perl install [TS]

00:08:38   into the user local so I believe I had [TS]

00:08:40   done that these homebrew for that or [TS]

00:08:42   d-dude from screen I compiled from [TS]

00:08:43   source okay but one thing I had done [TS]

00:08:47   since this was my shell was I had put [TS]

00:08:49   user local at the beginning of my path [TS]

00:08:52   in front of user been and all that stuff [TS]

00:08:54   right [TS]

00:08:54   so I'm getting my pearl and so was the [TS]

00:08:57   Installer that was running because I [TS]

00:09:00   think I'd put it in my gut that system [TS]

00:09:01   environment thing it's like that system [TS]

00:09:03   environment something or other global [TS]

00:09:05   properties the some file you can put in [TS]

00:09:07   your home directory which will influence [TS]

00:09:08   the environment not just of your login [TS]

00:09:11   shell but of any program that that runs [TS]

00:09:13   should be any any process spawned from [TS]

00:09:15   login window so when I double-click this [TS]

00:09:18   installer it would balance the doc once [TS]

00:09:20   or twice then disappear and that would [TS]

00:09:23   happen every time and I eventually [TS]

00:09:24   tracked it down to the fact that the [TS]

00:09:26   installer may guess it was the pre [TS]

00:09:27   install script over some that part of [TS]

00:09:29   the installer was running a perl script [TS]

00:09:31   which was dying because it was using my [TS]

00:09:34   new version of Perl instead of the old [TS]

00:09:36   version of Perl this is why you should [TS]

00:09:37   never do it should never get your custom [TS]

00:09:40   install version in front of that but the [TS]

00:09:41   reason it was dying when I eventually [TS]

00:09:43   looked at the script was that it was [TS]

00:09:45   doing a string comparison all for so [TS]

00:09:46   while doing all sorts of horrible things [TS]

00:09:48   like running shell commands with [TS]

00:09:50   variables interpolated into strings with [TS]

00:09:51   no quoting around them so I guess you [TS]

00:09:53   know better hope you don't have any [TS]

00:09:54   spaces that was actually a bug I think [TS]

00:09:55   at one point they had a bug where [TS]

00:09:57   installer would recursively delete one [TS]

00:09:58   of your drives if it was named the same [TS]

00:10:00   as the drive you intended just to [TS]

00:10:03   install on but with a space so if you [TS]

00:10:04   had drive foo and drive foo spacebar and [TS]

00:10:06   you tried to install on top of foo and [TS]

00:10:08   erase it would it would you know [TS]

00:10:10   initiate a remove command they would do [TS]

00:10:12   remove dollar sign blah and da signed [TS]

00:10:14   blob would expand to foo space bar so it [TS]

00:10:16   would expand in to remove foo and then [TS]

00:10:18   also bar and they would say bar not [TS]

00:10:21   found but it would then recursively [TS]

00:10:22   remove foo anyway it was full of that [TS]

00:10:24   stuff but it also had a string [TS]

00:10:25   comparison that said a dollar sign bla [TS]

00:10:28   EQ something else an EQ was Perl string [TS]

00:10:31   comparison operator it has separate [TS]

00:10:32   operators for numeric comparison string [TS]

00:10:34   comparison because 1.0 equals equals 1 [TS]

00:10:37   but 1.0 does not eq 1 because it's a [TS]

00:10:40   string same number so they had written [TS]

00:10:45   the EQ operator and all caps capital e [TS]

00:10:48   capital Q and this is the first time I'd [TS]

00:10:50   ever seen this in my entire life because [TS]

00:10:52   the operator is lower case EQ when I [TS]

00:10:53   said this thing the script shouldn't [TS]

00:10:55   even compile [TS]

00:10:56   how does how is it possible that this [TS]

00:10:57   thing even compiles because the operator [TS]

00:10:59   is lower case EQ well it turns out in [TS]

00:11:01   very old versions of Perl which at that [TS]

00:11:03   time macro is time of shipping with the [TS]

00:11:05   very old version of Perl you could use [TS]

00:11:07   capital EQ [TS]

00:11:08   and the parser would choke it down and [TS]

00:11:10   figure out that you meant lowercase EQ [TS]

00:11:11   but in my later version of Perl it would [TS]

00:11:13   just reject that as a syntax error and [TS]

00:11:15   say you can't there's no capital EQ [TS]

00:11:17   operator it's supposed to be lowercase [TS]

00:11:18   EQ so that that shows somebody didn't [TS]

00:11:21   even crack a book and say what is the [TS]

00:11:23   string comparison operator because no [TS]

00:11:24   book ever tells you to do it in all caps [TS]

00:11:26   someone just miss remembered what that [TS]

00:11:28   operator was they typed it in all cap it [TS]

00:11:30   happened to execute and they went with [TS]

00:11:32   it that does not give me faith that the [TS]

00:11:35   people writing Perl code for these [TS]

00:11:36   installers are sort of up on their game [TS]

00:11:39   and it's not just limited to prod like I [TS]

00:11:41   said I've seen shell scripts and stuff [TS]

00:11:42   like that that assume there won't be [TS]

00:11:44   spaces in any paths or assume there [TS]

00:11:46   won't be spaces in volume names or other [TS]

00:11:48   dangerous things like that that are just [TS]

00:11:49   you know UNIX shell programming 101 [TS]

00:11:52   don't do this you're just asking for [TS]

00:11:54   bugs [TS]

00:11:56   how did we get into that topic oh you [TS]

00:11:58   made some snide comment about Perl [TS]

00:11:59   that's how we got into it but anyway [TS]

00:12:01   that's that's my story about the iTunes [TS]

00:12:03   installer and Perl I haven't looked [TS]

00:12:05   recently I'm assuming they're getting [TS]

00:12:06   better but but geez you know surprising [TS]

00:12:12   that they even use Perl for that and all [TS]

00:12:14   you'd think they'd use some you know a [TS]

00:12:16   more modern language like Ruby now [TS]

00:12:18   because you wanna use Ruby because pearl [TS]

00:12:20   pearl is basically UNIX distilled what [TS]

00:12:23   they have a UNIX operating system and [TS]

00:12:24   they want to do they want to basically [TS]

00:12:26   use shell scripting but no one like [TS]

00:12:27   shell scripting because it sucks like [TS]

00:12:28   it's you know it's a big mishmash of [TS]

00:12:30   stuff their conditional operators are [TS]

00:12:32   actually little executables named left [TS]

00:12:34   square bracket that's really the test [TS]

00:12:35   command and there's all sorts of inane [TS]

00:12:37   business to deal with for bash and [TS]

00:12:40   bourne shell script itself i guess i [TS]

00:12:42   don't want to use shell script because [TS]

00:12:43   it's too primitive and too annoying [TS]

00:12:44   right but they do want to do basically [TS]

00:12:49   shell scripting type stuff but they also [TS]

00:12:51   would like to have the ability to call [TS]

00:12:53   unix system function so you know typical [TS]

00:12:56   you wanna call stat you want to call you [TS]

00:12:59   know the equivalent of f open unlink to [TS]

00:13:01   remove files or you basically want [TS]

00:13:04   access to the system library so perl [TS]

00:13:06   gives you the shell scripting stuff you [TS]

00:13:08   want for just basic shell scripting [TS]

00:13:09   stuff but it also gives you access to [TS]

00:13:11   the underlying unix library so you don't [TS]

00:13:13   have to shell out to envy to rename a [TS]

00:13:15   file you can just call the rename [TS]

00:13:16   command you know you can shell out and [TS]

00:13:18   use just like a shell script if you want [TS]

00:13:20   but half the things you might shell out [TS]

00:13:21   to do [TS]

00:13:22   grepping through something or renaming a [TS]

00:13:24   file or deleting a file you don't need [TS]

00:13:26   to fork and exec something to accomplish [TS]

00:13:28   because you can just make the system [TS]

00:13:30   call that that executables going to call [TS]

00:13:32   for you [TS]

00:13:33   Python has similar things so does Ruby [TS]

00:13:35   but they wrap them in their own little [TS]

00:13:37   libraries that eventually under the [TS]

00:13:39   covers do this stuff but if you know [TS]

00:13:41   UNIX systems programming you already [TS]

00:13:42   know what the functions are call the [TS]

00:13:44   orders of the arguments and stuff like [TS]

00:13:46   that so for people who are used to doing [TS]

00:13:48   automation on unix perl is a more [TS]

00:13:50   natural fit than looking up ruby and [TS]

00:13:52   figuring out okay but the file object [TS]

00:13:54   what are the operations i can perform on [TS]

00:13:56   that and which one is you know i mean [TS]

00:13:57   same thing with python whereas if you [TS]

00:14:00   don't have that unix background who you [TS]

00:14:02   know learn find and learn the ruby [TS]

00:14:03   library for pi manipulation learn or in [TS]

00:14:05   you know forking processes and stuff [TS]

00:14:07   like that or learn the Python equivalent [TS]

00:14:10   but if you know unix you know for you [TS]

00:14:11   know exec you know the system all those [TS]

00:14:14   sorts of commands so that's why I think [TS]

00:14:17   they use Perl it's the right tool for [TS]

00:14:18   the job it's just not being wielded in a [TS]

00:14:21   competent manner sometimes [TS]

00:14:24   so my next follow-up thing is we talked [TS]

00:14:27   about Final Cut Pro 10 on the last show [TS]

00:14:29   a little bit and someone tweeted I think [TS]

00:14:31   it was today [TS]

00:14:32   this was Jim I'm gonna try this last [TS]

00:14:34   name dodge Kowski za j KO WS ki [TS]

00:14:40   hmm and I mentioned I was talking about [TS]

00:14:43   using Final Cut Pro in the classroom and [TS]

00:14:45   if it could get into the classrooms and [TS]

00:14:48   sort of train the next generation of [TS]

00:14:49   video editors it would be successful in [TS]

00:14:52   the market simply because they'd be [TS]

00:14:53   familiar with it and wouldn't they [TS]

00:14:55   wouldn't be stuck on the fact that it's [TS]

00:14:56   not like seven because I never loaned [TS]

00:14:57   something I just learned this new one [TS]

00:14:58   and if it really is better they will [TS]

00:15:00   they'll like it and take it into their [TS]

00:15:01   professional work with them and his [TS]

00:15:04   tweet was quote here we teach Final Cut [TS]

00:15:07   Pro 10 to our classrooms of deploying [TS]

00:15:08   were less insanely bad and then he's [TS]

00:15:10   quoting makes like a quote here trying [TS]

00:15:13   to say that this is the message from [TS]

00:15:15   Apple here are 150 codes for the App [TS]

00:15:17   Store good luck because remember that [TS]

00:15:20   Final Cut Pro 10 is only available in [TS]

00:15:21   the App Store so if you want to sort of [TS]

00:15:22   get a volume license I think they have a [TS]

00:15:25   thing where you can pay the money but [TS]

00:15:26   what they give you in exchange is a [TS]

00:15:27   bunch of App Store codes apparently if [TS]

00:15:29   you then have to go on to each machine [TS]

00:15:30   open the App Store click the little [TS]

00:15:32   redeem link enter in the code [TS]

00:15:35   and starts downloading in that machine [TS]

00:15:37   that's a manual process you really don't [TS]

00:15:39   want to have to do it 150 times [TS]

00:15:41   that's not how quote unquote enterprise [TS]

00:15:44   software deployment is supposed to work [TS]

00:15:47   now when I saw this I thought was kind [TS]

00:15:49   of a shame most people who don't have a [TS]

00:15:52   job taking care of lots of lots of [TS]

00:15:54   computers tend not to think about these [TS]

00:15:55   issues and apparently Apple doesn't [TS]

00:15:57   think about them too much either but I [TS]

00:15:58   wouldn't blame this idiocy on the App [TS]

00:16:00   Store because part of the promise of [TS]

00:16:03   digital distribution is supposed to be a [TS]

00:16:04   server-side awareness of who owns what [TS]

00:16:06   right so it's not it's not the fact that [TS]

00:16:09   they've gone instead of doing retail [TS]

00:16:10   boxes they've gone digital only that's [TS]

00:16:12   not the problem it's the fact they went [TS]

00:16:13   digital only and are not taking [TS]

00:16:15   advantage of one of the big reasons that [TS]

00:16:18   you go digital only you want the whole [TS]

00:16:21   point would be you'd ideally give them [TS]

00:16:23   your money and it would say if the [TS]

00:16:25   server would then know ok you whatever [TS]

00:16:27   corporation or whatever person are [TS]

00:16:28   entitled to 150 licenses and then you'd [TS]

00:16:31   like to be able to say okay just install [TS]

00:16:33   that on these 150 machines and it would [TS]

00:16:34   it would automatically do it because it [TS]

00:16:36   knows okay well the server knows how [TS]

00:16:38   many copies I have and I'll download it [TS]

00:16:40   into this machine and that takes away [TS]

00:16:41   one copy you know what I mean I was [TS]

00:16:44   thinking of example something like steam [TS]

00:16:46   does this a lot better where steam knows [TS]

00:16:47   what you own and steam knows if you get [TS]

00:16:49   a new PC you can sign in with your steam [TS]

00:16:51   account and it says oh you already own [TS]

00:16:52   this piece of software or you know I [TS]

00:16:54   don't know if Steam cares if it's [TS]

00:16:55   already installed in another place or [TS]

00:16:56   not but in theory this is they've got [TS]

00:17:00   all the information to provide a much [TS]

00:17:01   better experience than going from [TS]

00:17:03   machine to machine with with a physical [TS]

00:17:05   media or even a better experience than [TS]

00:17:07   taking an installer package and using [TS]

00:17:09   Apple's tools to try to spot that [TS]

00:17:11   installer package and elsewhere you [TS]

00:17:12   could just instruct all the individual [TS]

00:17:13   machines to pull from the App Store [TS]

00:17:16   using your credentials that say okay [TS]

00:17:18   here's here's the license under which [TS]

00:17:20   I'm supposed to be able to have a copy [TS]

00:17:22   of this thing go and pull from the [TS]

00:17:24   server and you could say App Store I'm [TS]

00:17:25   computer X and I would like one of the [TS]

00:17:27   hundred 50 licenses and it would give it [TS]

00:17:29   to you and it would install Final Cut [TS]

00:17:30   Pro for you and then you would you know [TS]

00:17:32   decrement the the number of licenses [TS]

00:17:34   that you have alright you don't even [TS]

00:17:35   need to be that draconian you could just [TS]

00:17:36   say I know you have license here you go [TS]

00:17:38   install it and then at some point later [TS]

00:17:39   there could be some sort of lazy audit [TS]

00:17:41   type thing that checks to make sure [TS]

00:17:43   you're not running more than 150 copies [TS]

00:17:44   it once or whatever so another case of [TS]

00:17:47   Apple not understand [TS]

00:17:50   what's good about digital distribution [TS]

00:17:52   or all the good things about digital [TS]

00:17:53   distribution they did the same thing [TS]

00:17:54   with the iTunes where for years and [TS]

00:17:57   years until very recently until iTunes [TS]

00:17:58   Match if you bought a song from them and [TS]

00:18:00   then lost it tough luck [TS]

00:18:02   even though they know you bought it and [TS]

00:18:03   even though they can confirm that you [TS]

00:18:05   don't have another copy of it elsewhere [TS]

00:18:06   when they had DRM and all their music [TS]

00:18:08   you know the only thing you could do is [TS]

00:18:10   write to support and beg them I am you [TS]

00:18:12   know my whole hard drive got deleted [TS]

00:18:13   please I bought a hundred dollars worth [TS]

00:18:15   of music and I please have my music and [TS]

00:18:16   now it was like a one-time thing like [TS]

00:18:18   once in a lifetime that was allowed [TS]

00:18:20   yeah and it's that's this the is just [TS]

00:18:23   ridiculous you're not that's you're [TS]

00:18:26   squandering one of the big advantages of [TS]

00:18:28   digital distribution and that was that [TS]

00:18:30   was part of like the record companies [TS]

00:18:31   deal where they only wanted one download [TS]

00:18:33   because they were insane old men and I [TS]

00:18:35   thought download was a scary thing well [TS]

00:18:36   they can only have one download and [TS]

00:18:38   that's it because that'll stop piracy [TS]

00:18:39   they were idiots you know so it's not [TS]

00:18:40   totally apples fault there but here it [TS]

00:18:42   is apples fault because there's no [TS]

00:18:43   record company there negotiating with [TS]

00:18:44   Final Cut Pro 10 is their software and [TS]

00:18:46   they made the App Store without this [TS]

00:18:48   infrastructure for easy ability to track [TS]

00:18:51   who owns what and have volume licenses [TS]

00:18:53   and you know I mean even if they're [TS]

00:18:55   going to say well we have a much better [TS]

00:18:56   solution for digital distribution but [TS]

00:18:58   you need to have Lion because only the [TS]

00:18:59   lion app store app knows how to like [TS]

00:19:01   auto connect and ask you know or the new [TS]

00:19:05   version of Apple remote desktop maybe [TS]

00:19:06   can tell all the machines go get your [TS]

00:19:07   software I'm telling you you know again [TS]

00:19:10   it's better than taking the having Apple [TS]

00:19:12   no desktop which is what it can do now [TS]

00:19:13   take and install our package and splat [TS]

00:19:15   it onto each machine from the server you [TS]

00:19:17   just tell each one to ask Apple for the [TS]

00:19:19   software that it's entitled to and it [TS]

00:19:21   would pull it down install it but these [TS]

00:19:25   are all very these are all very [TS]

00:19:26   enterprise-e things it's not even so [TS]

00:19:29   much enterprise I gotta go back to and [TS]

00:19:31   when I work to the e-book store palm [TS]

00:19:34   digital media which was earlier peanut [TS]

00:19:36   press they did one of the first and was [TS]

00:19:39   at one time the biggest electronic book [TS]

00:19:41   download store and one of the headlining [TS]

00:19:44   features from day one was never lose [TS]

00:19:47   your stuff when you buy it we have a [TS]

00:19:49   page on on the site called your [TS]

00:19:50   bookshelf and it shows everything you've [TS]

00:19:52   ever bought and at any time if you want [TS]

00:19:54   to redownload or you know download your [TS]

00:19:56   stuff for wherever you happen to be go [TS]

00:19:58   to the your bookshelf page and download [TS]

00:19:59   your stuff that's the you know it's not [TS]

00:20:01   physical books we don't have to ship it [TS]

00:20:02   to you and forget it [TS]

00:20:03   we keep track of everything we know you [TS]

00:20:04   bought and at any time if you want it [TS]

00:20:06   again you can get it so that's it's not [TS]

00:20:10   an obscure enterprise feature we weren't [TS]

00:20:11   selling into enterprises we were just [TS]

00:20:13   trying to sell to consumers and say this [TS]

00:20:14   is better than physical media because it [TS]

00:20:17   you don't have to keep track of it if [TS]

00:20:18   you lose it so what come download it [TS]

00:20:20   again it's yours forever you bought it [TS]

00:20:21   and it's digital so we can just give it [TS]

00:20:23   to you whenever the distribution of apps [TS]

00:20:26   onto machines seems kind of enterprising [TS]

00:20:28   but it's just a natural extrapolation of [TS]

00:20:31   digital downloads the way they should [TS]

00:20:33   actually work and against Steam does it [TS]

00:20:35   much better than Apple does where no [TS]

00:20:37   matter what machine you're on if you get [TS]

00:20:39   a new PC download Steam install it sign [TS]

00:20:41   in you can get all your stuff you know [TS]

00:20:43   and you know what they even do it in a [TS]

00:20:45   cross-platform way yeah you buy it on [TS]

00:20:47   one thing then you get a Mac install [TS]

00:20:49   steam sign in anything on those pieces [TS]

00:20:51   of software that's available for the Mac [TS]

00:20:52   you can download that's why people love [TS]

00:20:53   Steam so much I wanna buy games not [TS]

00:20:56   outside steam because steam takes away [TS]

00:20:57   all the hassles I've got portal 2 [TS]

00:20:59   sitting right here never launched it [TS]

00:21:01   it's pretty sad whoa no no no you good [TS]

00:21:04   time you're supposed to be your reward [TS]

00:21:05   for moving to Austin once you get [TS]

00:21:06   settled but I guess it's taking longer [TS]

00:21:08   than expected I'm not settled in I don't [TS]

00:21:09   even have a mouse I was told it'd be [TS]

00:21:12   better to play with him out yes you need [TS]

00:21:15   a mouse so I just been playing minecraft [TS]

00:21:18   if you have time to play Minecraft start [TS]

00:21:20   playing portal I don't know [TS]

00:21:22   uh-huh well is it still on storage [TS]

00:21:25   somewhere is that why the mouse yeah [TS]

00:21:28   yeah they're in storage and they'll be [TS]

00:21:30   here in another week and a half all [TS]

00:21:32   right well you can hold out if you do [TS]

00:21:33   multiplayer on that I have not tried the [TS]

00:21:36   multiplayer like I play portal for the [TS]

00:21:38   single-player experience people said the [TS]

00:21:40   co-operative two-player is fun but I [TS]

00:21:42   don't know it's cooperative it's not you [TS]

00:21:45   know you know it's not deathmatch you're [TS]

00:21:47   not running around yeah a deathmatch [TS]

00:21:48   wouldn't really make sense yeah just [TS]

00:21:50   portaling people away from you yes kind [TS]

00:21:53   of silly well our first sponsor this [TS]

00:21:55   week is sound studio 4 I love this app [TS]

00:21:57   it's an easy-to-use Mac app for [TS]

00:22:00   recording and editing digital audio on [TS]

00:22:01   your computer do anything with this from [TS]

00:22:04   digitizing old tapes and vinyl records [TS]

00:22:06   to recording live performances podcasts [TS]

00:22:09   whatever it is and you can edit them too [TS]

00:22:10   with crossfades you can tweak the levels [TS]

00:22:12   and EQ whatever it is that you want to [TS]

00:22:15   do really this app will let you do it [TS]

00:22:16   and [TS]

00:22:17   you can take this high-quality master [TS]

00:22:18   that you've created and you can save it [TS]

00:22:20   out into a ton of file formats AI f WAV [TS]

00:22:23   mpeg-4 AAC or John Syracuse's absolute [TS]

00:22:26   favorite dog forbus this has been the [TS]

00:22:29   maxim most popular audio program for [TS]

00:22:31   many years and the guys are continuing [TS]

00:22:34   to update this all the time adding new [TS]

00:22:35   features I mean it's a 64-bit app it's [TS]

00:22:38   just awesome so you can find sound [TS]

00:22:41   studio for at felt-tip comm /ss as well [TS]

00:22:45   as in the Mac App Store highly recommend [TS]

00:22:47   this app please go check it out [TS]

00:22:49   so my next bit of follow up is we talked [TS]

00:22:52   about Google Plus a lot last show and I [TS]

00:22:55   saw a story go by this week that Google [TS]

00:22:58   plans to retire the blogger and Picasa [TS]

00:23:00   brand names did you see that yeah I saw [TS]

00:23:02   that this morning actually not a [TS]

00:23:06   surprise who's that is surprised too [TS]

00:23:07   well now they lost are they're getting [TS]

00:23:10   rid of they didn't say they're getting [TS]

00:23:12   rid of this software they said they're [TS]

00:23:13   retiring the names and it's all just [TS]

00:23:15   going to sort of fold under Google Plus [TS]

00:23:17   I guess yeah there's this phenomenon [TS]

00:23:21   where promising young companies get [TS]

00:23:23   purchased by Google and then it never [TS]

00:23:25   heard from again or their pace of [TS]

00:23:28   innovation and and releasing comes to a [TS]

00:23:31   halt or other sorts of bad things like [TS]

00:23:33   the idea that Google buys companies to [TS]

00:23:36   protect themselves from possible [TS]

00:23:38   competitors to gain talent but not so [TS]

00:23:40   much to continue doing what that company [TS]

00:23:43   was doing although sometimes they will [TS]

00:23:45   say that they will we want to get this [TS]

00:23:46   company now that were part of Google boy [TS]

00:23:48   will be able to make blogger the best [TS]

00:23:50   blogging platform ever or we'll just [TS]

00:23:53   kind of stand still while their blogging [TS]

00:23:54   platforms do interesting things Oh [TS]

00:23:55   Picasa it was that in-house cool or do [TS]

00:23:58   they buy it they bought Picasa pretty [TS]

00:24:00   sure they bought it yeah I don't use [TS]

00:24:02   Picasa I tried a couple of times [TS]

00:24:05   especially when they when they had face [TS]

00:24:07   recognition before iPhoto was I tried [TS]

00:24:09   bringing some photos into Picasa to see [TS]

00:24:10   the face recognition it's not work [TS]

00:24:12   okay yeah it worked about as well as the [TS]

00:24:14   iPhone one but the rest of the Picasa [TS]

00:24:16   experience was not up to the iPhoto [TS]

00:24:17   level polished for me I also didn't like [TS]

00:24:21   the Google software updater that gets [TS]

00:24:23   this little clause into your system and [TS]

00:24:24   you can't ever get rid of it and it's [TS]

00:24:26   constantly popping up saying hey some [TS]

00:24:27   Google app you have needs to be updated [TS]

00:24:31   I was like I'm not even running a new [TS]

00:24:32   Google app so you just did a persistent [TS]

00:24:33   daemon process then you hunt it down and [TS]

00:24:35   find the launch D item that's making it [TS]

00:24:38   launch and try to kill it but the next [TS]

00:24:39   time you install anything from Google [TS]

00:24:40   its back and that turned me off was to [TS]

00:24:42   like a real player ish kids ask your [TS]

00:24:45   parents about real Blair [TS]

00:24:46   so anyway vlogger and Picasa tiring [TS]

00:24:51   tiring the names is uh is making me [TS]

00:24:55   realize something that I didn't realize [TS]

00:24:56   when I just tried Google Plus because [TS]

00:24:57   Google+ came out I got the invite I [TS]

00:24:59   started playing with it I didn't read [TS]

00:25:00   all the stories about it and like a [TS]

00:25:02   Steve Levy levy I don't hire brands last [TS]

00:25:05   name I'll go I'll go with levy another [TS]

00:25:08   old school Mac guy from way back in fact [TS]

00:25:10   I've got an autographed copy of his book [TS]

00:25:12   insanely great about the creation of the [TS]

00:25:14   Macintosh so you met him and you signed [TS]

00:25:16   your book but you don't know how to [TS]

00:25:17   pronounce his name he did not sign my [TS]

00:25:18   book I got a signed copy of the book [TS]

00:25:20   from the bookstore you know and I [TS]

00:25:21   author's like sign a whole bunch of [TS]

00:25:22   books and I leave them on the shelf [TS]

00:25:24   I know ubers or whatever I didn't know [TS]

00:25:26   that yeah so anyway I do have a signed [TS]

00:25:29   copy of that book it's a little bit rose [TS]

00:25:30   tinted glasses kind of about the early [TS]

00:25:32   days of the Mac development but anyway [TS]

00:25:34   he's an old Mac guy he spent a year [TS]

00:25:35   apparently on and off interviewing [TS]

00:25:38   people at Google about Google+ and it [TS]

00:25:41   frames it his story frames that has sort [TS]

00:25:43   of a bet the company type of thing where [TS]

00:25:45   Google was realizing that it's not [TS]

00:25:48   enough to just be the place where people [TS]

00:25:50   search for stuff and you sell ads and [TS]

00:25:51   things everything online was going [TS]

00:25:52   social so they needed to not just have a [TS]

00:25:54   social aspect or a separate social thing [TS]

00:25:56   like buzz or whatever but they have to [TS]

00:25:58   reform the company in the image of not [TS]

00:26:02   in the image of Facebook but more people [TS]

00:26:04   centric rather than data centric because [TS]

00:26:06   that's how people seem to be relating [TS]

00:26:08   online and yet look at look at the [TS]

00:26:09   Google+ URLs that were given yeah that's [TS]

00:26:13   the thing you probably like that you [TS]

00:26:15   probably that's your probably favorite [TS]

00:26:16   feature of Google+ I was told that [TS]

00:26:18   that's temporary there was some thread [TS]

00:26:20   about that and I saw on Google+ with [TS]

00:26:22   some unofficial great so here's a here [TS]

00:26:23   before you get into it here's what we're [TS]

00:26:24   talking about right now if you were to [TS]

00:26:27   go to your profile or your friends [TS]

00:26:29   profile on Google+ it'll say plus [TS]

00:26:31   google.com slash and it'll have is it a [TS]

00:26:35   16 character string of numbers is it 18 [TS]

00:26:38   I think it's like more than that it's [TS]

00:26:40   like 40 or something it's a long long [TS]

00:26:44   stringing numbers slash posts so so you [TS]

00:26:47   know my url is plus google.com slash one [TS]

00:26:50   five eight seven four nine I mean it's [TS]

00:26:51   like remember the one where data was [TS]

00:26:53   setting a passcode and he just reads the [TS]

00:26:56   passcode and it's like a thousand [TS]

00:26:58   characters long and he does it just like [TS]

00:27:00   a very good Android would reciting it [TS]

00:27:02   perfectly uh it's like that and it just [TS]

00:27:06   it's so weird that that's like I get [TS]

00:27:08   everybody when I tweeted about this when [TS]

00:27:11   I tweeted about this I got a ton of [TS]

00:27:13   responses from people saying we'll go to [TS]

00:27:15   G+ tio and you can you can get a nice [TS]

00:27:21   Google+ URL well it's not a Google+ URL [TS]

00:27:24   it's a URL shortener that all it does is [TS]

00:27:26   redirect so you you enter in your [TS]

00:27:29   Google+ number your 40 string character [TS]

00:27:33   and then you tell it the name that you [TS]

00:27:35   want that to redirect to and essentially [TS]

00:27:38   then you've grabbed that name well I [TS]

00:27:39   could have entered your name there's no [TS]

00:27:41   checks there there's nothing that [TS]

00:27:43   prevents me from making up a name or [TS]

00:27:45   using yours if you don't happen to have [TS]

00:27:47   already gotten it it's a third party [TS]

00:27:49   thing it's not run by Google other [TS]

00:27:50   people will say oh well just use a you [TS]

00:27:52   know Google profiles will work so go to [TS]

00:27:54   profiles google.com slash your name well [TS]

00:27:57   that only works if you actually had [TS]

00:27:58   already set up a Google profile prior to [TS]

00:28:01   Google+ which eight Google profiles and [TS]

00:28:04   and I didn't so that's not there so [TS]

00:28:07   you've got this crazy URL it just shows [TS]

00:28:09   it just shows that as much as Google is [TS]

00:28:11   trying to be more personal that this is [TS]

00:28:15   an epically huge failure of being more [TS]

00:28:19   social me oh I want to check out your [TS]

00:28:21   Google+ who are you oh well I guess you [TS]

00:28:23   could search for my name or maybe you [TS]

00:28:25   could search for my email but I'm not [TS]

00:28:27   sure did I use my gmail address or my [TS]

00:28:29   other one I can't remember so I think [TS]

00:28:31   Google would say they do want you to [TS]

00:28:33   search but first let me tell you what I [TS]

00:28:34   call reading with variable if you did [TS]

00:28:37   the profile thing before Google+ lunch [TS]

00:28:40   and you pick the profile name the fact [TS]

00:28:43   that that profile name doesn't work is [TS]

00:28:44   just because Google+ hasn't integrated [TS]

00:28:47   it yet the plan is from what I [TS]

00:28:49   understand to make whatever you picked [TS]

00:28:51   is your Google profile name work but [TS]

00:28:53   what if I picked a Google profile name [TS]

00:28:54   with a different account on Google than [TS]

00:28:56   I used with this one [TS]

00:28:58   well there is a there is a link [TS]

00:28:59   somewhere in there where it says do you [TS]

00:29:01   want to have a better URL click this [TS]

00:29:03   link and you can change it and you click [TS]

00:29:04   the link and it leads you to a screen [TS]

00:29:05   that has no place for you to change it [TS]

00:29:06   and the explanation for that was that [TS]

00:29:08   they just haven't finished yet basically [TS]

00:29:10   I haven't even found that screen Google+ [TS]

00:29:12   is not a completely baked yet I'm [TS]

00:29:14   surprised doesn't have a beta label [TS]

00:29:15   someone on Twitter was saying you know [TS]

00:29:17   it's not like Google+ is beta well [TS]

00:29:19   they're calling it what was it we were [TS]

00:29:21   talking about this on another show [TS]

00:29:22   they're calling it a wasn't beta it was [TS]

00:29:26   like a live test or what was the [TS]

00:29:29   chatroom help me out here what are they [TS]

00:29:30   calling doesn't matter what they call [TS]

00:29:33   that the bottom line is doesn't matter [TS]

00:29:34   what they call Gmail was called a beta [TS]

00:29:36   for how many years two years it limited [TS]

00:29:38   field tests are calling it a field test [TS]

00:29:39   all right I saw it yeah so again I [TS]

00:29:42   wouldn't call even though they don't say [TS]

00:29:44   beta it's clear that this is not [TS]

00:29:46   completely done but still isn't that [TS]

00:29:49   isn't that the one thing that people [TS]

00:29:51   wonder about only people care about URLs [TS]

00:29:54   or geeks like us that also just know [TS]

00:29:55   that's not true what if my twitter ID [TS]

00:29:57   was one nine eight seven five four four [TS]

00:29:59   one seven wqr are two seventy-five [TS]

00:30:03   shocked the number of people who do not [TS]

00:30:04   know how to get to someone's Twitter [TS]

00:30:06   page they nobody knows how to type [TS]

00:30:07   twitter.com slash username except for [TS]

00:30:09   people listening to this show I [TS]

00:30:11   guarantee you they just go to Twitter [TS]

00:30:12   and they search or something really Hey [TS]

00:30:14   they haven't yes that's how we're at [TS]

00:30:16   scrappy yeah the other thing I'll point [TS]

00:30:17   out is their URLs even though it has [TS]

00:30:19   that big giant number in there [TS]

00:30:20   it's Google+ comm slash big giant number [TS]

00:30:24   slash posts and big giant number [TS]

00:30:25   redirects to slash post there's no [TS]

00:30:27   question mark no query string there's no [TS]

00:30:30   fragment they don't have that stupid [TS]

00:30:31   hash mark exclamation yeah those are two [TS]

00:30:33   that's the worst [TS]

00:30:34   so it could have been worse isn't you [TS]

00:30:36   know you want to go real cool there's no [TS]

00:30:37   like J session ID Java crap you know the [TS]

00:30:40   URLs can be much worse than what they [TS]

00:30:41   have here and yes it isn't knowing they [TS]

00:30:43   have a number instead of username but I [TS]

00:30:44   assume they will fix it [TS]

00:30:46   ah but you're angry about it I can see [TS]

00:30:48   I'm not happy with it because it just [TS]

00:30:50   represents to me that the fact that no [TS]

00:30:53   matter how pretty you make it behind the [TS]

00:30:55   scenes Google is a robot it's not a [TS]

00:30:57   human being I think you are reading too [TS]

00:30:58   much into that fall much false all right [TS]

00:31:01   but anyway let me develop blogger and [TS]

00:31:04   Picasa thing so the the thing I was [TS]

00:31:07   trying to get at was that in theory and [TS]

00:31:10   I'm seeing a little bit this in practice [TS]

00:31:12   this whole effort is basically trying to [TS]

00:31:15   turn the entire company around that's [TS]

00:31:17   why this Google+ is integrated into so [TS]

00:31:20   many other aspects of their business [TS]

00:31:21   that they want people to think more [TS]

00:31:24   about themselves their relationships and [TS]

00:31:26   their friends when I think about Google [TS]

00:31:27   versus thinking about that search box [TS]

00:31:29   and the thing that leads you elsewhere [TS]

00:31:31   and retiring these other names is a [TS]

00:31:34   natural part of that because they're [TS]

00:31:36   trying to get they picked Google+ as [TS]

00:31:38   their brand and they're trying to get [TS]

00:31:39   unified branding on this new message and [TS]

00:31:42   every other brand that they have out [TS]

00:31:44   there that's related to people or [TS]

00:31:46   relationships like bloggers here is my [TS]

00:31:48   stuff that I say Picasa here are my [TS]

00:31:49   pictures they want to keep those [TS]

00:31:51   features probably but they don't want to [TS]

00:31:54   distract from the Google+ brand so the [TS]

00:31:57   bottom line is the Google+ seems like a [TS]

00:31:59   much bigger deal to the company then it [TS]

00:32:01   may initially seem based on their tepid [TS]

00:32:04   Facebook clone with circles thing that [TS]

00:32:07   you've been hearing about people using [TS]

00:32:08   and by the way people who are asking for [TS]

00:32:11   invites or we don't have invites or an [TS]

00:32:13   upset you're not missing anything that's [TS]

00:32:14   it's a half-finished piece of software [TS]

00:32:16   you'll get to join it soon enough think [TS]

00:32:18   about when everyone else was on Gmail [TS]

00:32:19   and you couldn't get an invite [TS]

00:32:20   eventually you got on Gmail its email [TS]

00:32:22   right the what Google would probably [TS]

00:32:24   hope is that it is less exciting that [TS]

00:32:26   you think once you get on it because [TS]

00:32:28   they just want it to become a natural [TS]

00:32:29   part of your life and not this amazing [TS]

00:32:32   new interesting thing like it's not [TS]

00:32:33   suppose to be a novelty they want it to [TS]

00:32:34   be integrated into your life the same [TS]

00:32:35   way Gmail and Google search are it's [TS]

00:32:37   just another part of your day so it will [TS]

00:32:40   come to you eventually there are no more [TS]

00:32:42   invites as far as I know nobody has them [TS]

00:32:44   right for a brief period of time they [TS]

00:32:46   did have them but apparently they were [TS]

00:32:47   being too widely spread so if I add [TS]

00:32:49   somebody in my circle to a circle right [TS]

00:32:51   now and I enter in their email address [TS]

00:32:54   that's not really inviting them that's [TS]

00:32:57   just putting them in and what does that [TS]

00:33:02   do [TS]

00:33:03   yeah the bunch of people saying well if [TS]

00:33:05   you tagged someone in a photo they get [TS]

00:33:07   an automatic invite if you put someone [TS]

00:33:08   in a circle they get an invite yeah [TS]

00:33:10   there was all sorts of backdoors when [TS]

00:33:11   they first took away the invites to [TS]

00:33:13   where by somehow [TS]

00:33:14   attaching them to some activity of your [TS]

00:33:18   own in Google+ they would get a [TS]

00:33:21   legitimate invite I think they've [TS]

00:33:22   stopped all those little holes with the [TS]

00:33:25   invites from [TS]

00:33:25   escaping but because I tried them a few [TS]

00:33:28   times in it didn't work but luckily I [TS]

00:33:29   gave the one invited it actually did [TS]

00:33:31   give was to my wife on the day I signed [TS]

00:33:33   up and that invite work for her and then [TS]

00:33:35   I quickly took away the invites so for [TS]

00:33:36   anyone asking I have no invites to give [TS]

00:33:38   out nobody has any invites to give out [TS]

00:33:39   I'm sure there'll be more when they're [TS]

00:33:41   back just be patient you wouldn't be [TS]

00:33:45   saying it quite so in quite such a [TS]

00:33:49   self-contented way if you were one of [TS]

00:33:51   the people that wanted to try it and I [TS]

00:33:52   think most of the time when I'm not in [TS]

00:33:54   on an invite thing I'm like I'll see it [TS]

00:33:56   when it comes out that's what you say [TS]

00:33:58   but you don't really feel that well it [TS]

00:33:59   because I'm usually not even allowed [TS]

00:34:00   invites one thing I didn't get invite [TS]

00:34:02   for I was annoyed and I forget what it [TS]

00:34:03   was I can't remember now it wasn't Gmail [TS]

00:34:06   because I had to wait a while for that [TS]

00:34:07   invite there was some service that most [TS]

00:34:12   people wouldn't care about and it was [TS]

00:34:13   the one that I was annoyed that didn't [TS]

00:34:15   get an invite out I'm more annoyed when [TS]

00:34:16   I don't get an invite to an obscure [TS]

00:34:17   service they don't like five people in [TS]

00:34:19   the world will actually like and I'm one [TS]

00:34:20   of the five and I didn't get an invite [TS]

00:34:21   versus something like Google+ it's [TS]

00:34:23   supposed to be for everybody and I [TS]

00:34:24   didn't happen to get one so what I would [TS]

00:34:26   just wait so yeah well try not to talk [TS]

00:34:29   about Google+ for the people who can't [TS]

00:34:31   see it I'm sure I do like the little [TS]

00:34:35   animations when you add somebody to you [TS]

00:34:36   have you tried adding somebody to one of [TS]

00:34:38   your circles and they're already in [TS]

00:34:40   there I haven't tried to try that and [TS]

00:34:42   watch the animation see what happens how [TS]

00:34:46   many circles do you have to have like [TS]

00:34:47   three or do you use the default ones I [TS]

00:34:50   have I don't use the default ones I have [TS]

00:34:53   I haven't deleted all default ones I get [TS]

00:34:55   one degree ten circles but some of them [TS]

00:34:59   are neat idea fault like I have a [TS]

00:35:01   following circle because it was a [TS]

00:35:02   default but it's got zero people in it [TS]

00:35:05   my Apple nerds one is filling up fast [TS]

00:35:07   now when you when you put people into [TS]

00:35:10   your apple new group do it depending on [TS]

00:35:13   their setting you could notify them that [TS]

00:35:15   you've done that right I don't know I've [TS]

00:35:17   just been putting people in I don't know [TS]

00:35:19   if it's sending notifications I [TS]

00:35:20   apologize if it is I try not to do [TS]

00:35:22   things that make people send I don't [TS]

00:35:24   even know if there's a setting for that [TS]

00:35:25   we're all just learning here I'll just [TS]

00:35:28   figuring out how this works out and one [TS]

00:35:29   more thing in Google+ some another [TS]

00:35:31   person on Twitter was talking to me [TS]

00:35:32   about Google scaling you know the fact [TS]

00:35:35   that I always say they're so great at [TS]

00:35:36   operations but now they had to limit [TS]

00:35:38   their invites and as I [TS]

00:35:39   last show limiting invites maybe part of [TS]

00:35:42   how they scale now someone else was [TS]

00:35:44   complaining that they were getting bad [TS]

00:35:47   responses from the server like [TS]

00:35:48   overcapacity equivalent of the fail [TS]

00:35:50   whale I have not seen a single thing in [TS]

00:35:52   Google+ that has not allowed me to do [TS]

00:35:55   what I wanted no server errors no delays [TS]

00:35:57   no messages no nothing like that [TS]

00:36:00   some people have apparently but the idea [TS]

00:36:03   that because Google is good at [TS]

00:36:05   operations mean they can launch a [TS]

00:36:06   brand-new product this pervasive on day [TS]

00:36:08   one and scale to a hundred million [TS]

00:36:09   people within the first five hours [TS]

00:36:11   that's not the way scaling works you [TS]

00:36:12   build it to scale so that 100 million [TS]

00:36:15   people eventually are led in by you at a [TS]

00:36:18   reasonable pace you don't have to [TS]

00:36:20   rewrite the application in a [TS]

00:36:21   counterexample this would be Twitter [TS]

00:36:22   where they built it it built it in an [TS]

00:36:24   expedient manner I don't know what the [TS]

00:36:26   user originally I think they just use [TS]

00:36:27   rails the use my sequel in the backend [TS]

00:36:28   whatever the user was built it was built [TS]

00:36:30   in a conventional manner and they had to [TS]

00:36:33   rewrite it at least once possibly [TS]

00:36:35   multiple times during their scale-up [TS]

00:36:37   because they hadn't built it to scale up [TS]

00:36:39   to hundreds of millions of people Google [TS]

00:36:42   everything they build is built to scale [TS]

00:36:44   the hundreds and billions of people that [TS]

00:36:45   doesn't mean that on day one it supports [TS]

00:36:47   a hundred million people you don't have [TS]

00:36:48   to work out the bugs figure out where [TS]

00:36:49   the bottlenecks are but their [TS]

00:36:50   infrastructure supports it so there's [TS]

00:36:52   going to be no point in the next two [TS]

00:36:54   months or whatever where they say oh my [TS]

00:36:56   god we really screwed this up we have to [TS]

00:36:57   rewrite Google+ from scratch because [TS]

00:36:59   Twitter was basically rewritten from [TS]

00:37:01   scratch at least once possibly multiple [TS]

00:37:03   times and you could do that with Twitter [TS]

00:37:05   because it's a simple enough service but [TS]

00:37:06   you can't really go to Google+ that's [TS]

00:37:08   what me that's what I mean when I say [TS]

00:37:09   Google has the infrastructure to scale [TS]

00:37:10   any product you think of an idea like [TS]

00:37:12   Google Blog buzz or even wave which had [TS]

00:37:14   some performance difficulties I you know [TS]

00:37:16   if if they had decided to stick with [TS]

00:37:18   that their infrastructure would have [TS]

00:37:19   supported scaling to to millions of [TS]

00:37:21   users so everything they build has to [TS]

00:37:23   pass that bar and they have the [TS]

00:37:25   infrastructure to make it work already [TS]

00:37:26   it's just a question of figuring out how [TS]

00:37:29   best to deploy it on an infrastructure [TS]

00:37:30   and of course fixing bugs and stuff like [TS]

00:37:32   that so that's why they have to have a [TS]

00:37:34   slow rollout instead of the big bang [TS]

00:37:37   release because I mean they're just fix [TS]

00:37:38   you know this features of their existing [TS]

00:37:39   software there's bugs in the software [TS]

00:37:41   and some of those bugs are going to our [TS]

00:37:42   Navy performance-related but I guarantee [TS]

00:37:44   you they will not entirely need to [TS]

00:37:46   rewrite Google+ in six months that's [TS]

00:37:49   what I mean one that their operations [TS]

00:37:50   are ready to go to web scale for [TS]

00:37:53   any type of application which is [TS]

00:37:54   impressive when you think about it [TS]

00:37:55   because very few other companies like a [TS]

00:37:58   company can have the expertise to build [TS]

00:37:59   a web scale application that scales to [TS]

00:38:01   millions and millions of people but it's [TS]

00:38:03   much it's much harder to make a generic [TS]

00:38:06   infrastructure on top of which anyone [TS]

00:38:09   can write any application they think of [TS]

00:38:11   that also scales to millions of people [TS]

00:38:13   you know what I mean because having [TS]

00:38:15   expertise to do do a one-off like to do [TS]

00:38:17   what Twitter did like Twitter has [TS]

00:38:18   figured out how to make Twitter scale to [TS]

00:38:20   millions and millions of people right [TS]

00:38:21   but if you said great Twitter well I [TS]

00:38:22   have this great idea I want to do [TS]

00:38:23   something in it and it works exactly [TS]

00:38:24   like Google+ can I build that on top of [TS]

00:38:26   your infrastructure they're gonna say no [TS]

00:38:27   because our infrastructure is designed [TS]

00:38:28   for Twitter it's not a general-purpose [TS]

00:38:30   infrastructure for building web scale [TS]

00:38:31   applications so that's something that [TS]

00:38:33   Twitter for example doesn't have the [TS]

00:38:36   Google does sometimes is a weakness for [TS]

00:38:38   Google because when they buy these other [TS]

00:38:39   companies and they bring them in-house [TS]

00:38:41   to say okay step one is you have to need [TS]

00:38:43   to take your existing application and [TS]

00:38:45   port it to our infrastructure because [TS]

00:38:46   we're not going to run your crappy [TS]

00:38:47   custom infrastructure built on whatever [TS]

00:38:50   the heck you're using PHP and some [TS]

00:38:52   MongoDB thing off to the side and a [TS]

00:38:54   bunch of ec2 instances whatever you're [TS]

00:38:56   doing scrap that you've got to port your [TS]

00:38:58   application to our platform that takes [TS]

00:39:00   sometimes a year that's a little bit too [TS]

00:39:03   much kind of not invented here drinking [TS]

00:39:05   the kool-aid everyone has to conform to [TS]

00:39:07   the Google way of doing things and they [TS]

00:39:09   pay the price for that and that that's [TS]

00:39:11   you know when a company goes into Google [TS]

00:39:13   and you don't hear from them for a year [TS]

00:39:14   nothing happens for a year it's because [TS]

00:39:15   they're too busy according to the Google [TS]

00:39:16   platform Microsoft did the same thing [TS]

00:39:18   remember with hotmail when they [TS]

00:39:19   purchased hotmail they want to deport [TS]

00:39:21   hotmail to Windows yeah and that didn't [TS]

00:39:24   work out so well and they went back to [TS]

00:39:25   Unix every company has that I don't know [TS]

00:39:28   there's probably probably on Windows now [TS]

00:39:29   permanently but they did try to bring it [TS]

00:39:31   to Windows way back in the day and it [TS]

00:39:33   didn't work out and I guess they I'm [TS]

00:39:35   assuming they made another run at it and [TS]

00:39:36   improve their service software now it is [TS]

00:39:38   running on Windows I don't know but that [TS]

00:39:40   that idea of when when you acquire a [TS]

00:39:42   company part of their assimilation is to [TS]

00:39:44   take whatever technical stuff they did [TS]

00:39:47   for their platform and port it to your [TS]

00:39:50   platform as you know that's not I don't [TS]

00:39:54   know but obviously the benefits of that [TS]

00:39:56   is like get all the wood behind one [TS]

00:39:57   arrow and just have everyone focusing in [TS]

00:39:59   one direction and improvements your [TS]

00:40:01   infrastructure benefit all your products [TS]

00:40:02   but the downside is is a big time suck [TS]

00:40:04   for basically a lateral move [TS]

00:40:06   move and if you're in a hurry it's like [TS]

00:40:08   why did you buy this little company if [TS]

00:40:09   they were fast and innovative and doing [TS]

00:40:11   something interesting [TS]

00:40:11   you're now basically strolling them and [TS]

00:40:13   maybe that's fine if you really just [TS]

00:40:14   wanted the talent and you just wanted to [TS]

00:40:16   keep them from being a competitor but it [TS]

00:40:19   does seem to be a common a common theme [TS]

00:40:21   in acquisitions of web companies like [TS]

00:40:23   they it's kind of like if you bought an [TS]

00:40:24   application company this doesn't really [TS]

00:40:27   happen but imagine if Apple bought an [TS]

00:40:29   application that was written for a [TS]

00:40:31   different platform and didn't run on the [TS]

00:40:32   Mac at all they said okay well step one [TS]

00:40:34   is you have to take your code that you [TS]

00:40:35   wrote in part of the Coco they're like [TS]

00:40:36   well that's a hole there at practically [TS]

00:40:38   you bought us and our application only [TS]

00:40:40   runs on Windows and maybe you should [TS]

00:40:44   have thought of that before you bought [TS]

00:40:45   us is the same thing of Google buying [TS]

00:40:46   companies saying well our app doesn't [TS]

00:40:48   run on Google's infrastructure runs on [TS]

00:40:49   our own infrastructure and rewriting is [TS]

00:40:51   like rewriting the whole thing so why'd [TS]

00:40:52   you even buy us it seems less crazy [TS]

00:40:54   because it runs like well I see this [TS]

00:40:56   through a web browser and now when [TS]

00:40:57   Google bought it I'll see it through the [TS]

00:40:58   same web browser so what there's no work [TS]

00:41:00   there whereas if Apple bought a Windows [TS]

00:41:02   application we would expect oh it's [TS]

00:41:04   going to take those guys a while to [TS]

00:41:06   rewrite that because we know it doesn't [TS]

00:41:07   run on Windows or we don't think about [TS]

00:41:08   where do applications that we see [TS]

00:41:11   through a web browser where do they run [TS]

00:41:12   because they run somewhere they run on [TS]

00:41:14   they run a hardware in a data center [TS]

00:41:16   that's set up with hardware and software [TS]

00:41:18   infrastructure even though we don't see [TS]

00:41:20   that that's it exists you know so I [TS]

00:41:24   think when web companies are acquired we [TS]

00:41:27   just assume it'll be a smooth seamless [TS]

00:41:28   transition but it's the same type of [TS]

00:41:29   thing as a client-side software is just [TS]

00:41:31   less visible to us invisible software [TS]

00:41:36   invisible software decisions yeah less [TS]

00:41:40   visible anyway if you work in [TS]

00:41:41   server-side software you can't help but [TS]

00:41:43   think about like company X acquired [TS]

00:41:45   company Y oh geez I wonder what company [TS]

00:41:47   X had for their infrastructure and how [TS]

00:41:48   that's going to work with company Y [TS]

00:41:50   sometimes the best acquisition can be [TS]

00:41:53   when you get acquired by somebody who [TS]

00:41:54   has no existing infrastructure or your [TS]

00:41:55   infrastructure is better than theirs [TS]

00:41:57   because then you don't need to try to do [TS]

00:41:58   the integration yeah they just say we're [TS]

00:42:00   going to use your thing your thing is [TS]

00:42:02   better than what we got we're going to [TS]

00:42:03   pour our stuff to your thing you know [TS]

00:42:04   there's actually that's it that's a [TS]

00:42:05   really kind of interesting point that [TS]

00:42:08   you're making because a big part I've [TS]

00:42:12   had I've sold two websites of note and [TS]

00:42:15   probably wouldn't need to mention [TS]

00:42:16   anything before that but the first one [TS]

00:42:18   was [TS]

00:42:19   Court which I wrote the the I did the [TS]

00:42:21   software engineering I guess you would [TS]

00:42:24   call it the you know the development [TS]

00:42:26   part and Dan cedar home did the design [TS]

00:42:30   part of that and when we wrote that in [TS]

00:42:34   rails and it was one of the first I [TS]

00:42:36   guess I don't know if well-known is the [TS]

00:42:39   right word but it was one of the first [TS]

00:42:41   like big rail sites that that was out [TS]

00:42:44   there and I remember when we were [TS]

00:42:48   talking with some different companies [TS]

00:42:50   that wanted to acquire it it eventually [TS]

00:42:52   went to a Gary Vaynerchuk but before him [TS]

00:42:56   we're talking to some other let's just [TS]

00:42:58   say there was a company in San Francisco [TS]

00:43:00   in another in New York that we were [TS]

00:43:01   talking to about it and at that point [TS]

00:43:02   today rails writing in rails but oh [TS]

00:43:05   great he wrote in rails good good back [TS]

00:43:08   then it was like nobody really knew what [TS]

00:43:11   it was it was very early in the days of [TS]

00:43:13   rails and it was it was like a liability [TS]

00:43:15   it was like a liability that that it was [TS]

00:43:18   certain in Rio I was not in Pete can you [TS]

00:43:20   could can you rewrite it in PHP we got [TS]

00:43:22   that question a number of times say no [TS]

00:43:26   but you can rewrite it in PHP if you [TS]

00:43:27   write and that's that's the thing it's I [TS]

00:43:29   said well why is that what your current [TS]

00:43:31   infrastructure is in is that what your [TS]

00:43:32   other apps and things are in well no [TS]

00:43:34   they're all in something different but [TS]

00:43:36   we just figured PHP you know just doing [TS]

00:43:39   that I've been seeing those letters a [TS]

00:43:42   lot in my info world magazine so I [TS]

00:43:44   figured yeah PHP right they knew it was [TS]

00:43:46   just that that was what they those those [TS]

00:43:48   examples of people that's the worst part [TS]

00:43:50   people who have no infrastructure of [TS]

00:43:51   their own but reject yours just because [TS]

00:43:53   they haven't heard of it so they're they [TS]

00:43:55   have nothing to bring to the table [TS]

00:43:56   except fear and ignorance and will [TS]

00:43:59   reject your but take a point you make [TS]

00:44:01   because for a lot of people they [TS]

00:44:05   automatically is well you'll have to [TS]

00:44:07   you'll have to convert it to whatever [TS]

00:44:09   our infrastructure is well the worst [TS]

00:44:14   part of those situations is that the [TS]

00:44:15   people who are selling the company are [TS]

00:44:18   the people who own the company and [TS]

00:44:20   usually aren't the people who are [TS]

00:44:21   writing to the code and not the people [TS]

00:44:23   who are wedded to the code so they don't [TS]

00:44:24   really care like if after the [TS]

00:44:26   acquisition and they get their big cash [TS]

00:44:27   exit or whatever their golden handcuffs [TS]

00:44:30   are to stick around for they don't care [TS]

00:44:31   if yeah yeah but as part of [TS]

00:44:33   they'll have all my guys rewrite in Java [TS]

00:44:34   yeah yeah they just want to that's their [TS]

00:44:36   exit strategy they just want to get the [TS]

00:44:37   money and get out and they're not crying [TS]

00:44:39   over the fact that was rewritten and [TS]

00:44:40   even when the people involved are tied [TS]

00:44:42   to it so for example there was a I can't [TS]

00:44:45   believe I can't remember his name some [TS]

00:44:46   of the chatroom help me hacker news dude [TS]

00:44:48   uh you can help me Dan guy who wrote [TS]

00:44:53   news dot Y Combinator dot-com the vie [TS]

00:44:56   web guy I don't know you think I'm good [TS]

00:45:00   with names I'm worse than you look this [TS]

00:45:01   up chat room come on they're on a lag [TS]

00:45:04   they've got a like a five-second delay [TS]

00:45:05   sorry I just blanked on his name Paul [TS]

00:45:07   Graham Paul Graham he didn't write the [TS]

00:45:09   software well no I think he was he's a [TS]

00:45:12   big Lisp dude and they wrote via web in [TS]

00:45:14   Lisp as the first web store and Lisp was [TS]

00:45:18   their big technical right but he didn't [TS]

00:45:20   write I thought you meant the author of [TS]

00:45:22   that the software behind news dot Y [TS]

00:45:24   Combinator calm no not it he runs he's [TS]

00:45:27   behind that well if we just said the Y [TS]

00:45:29   Combinator guy courses Paul Graham [TS]

00:45:30   uh-huh anyway the boy I thought you [TS]

00:45:33   would I thought you were gonna talk to [TS]

00:45:34   me about like the guy wrote the software [TS]

00:45:37   that powered the thing I know this is [TS]

00:45:39   before he was rich and famous he was a [TS]

00:45:40   starving [TS]

00:45:42   wait no Paul Graham was born rich and [TS]

00:45:44   famous everybody is always known who he [TS]

00:45:45   was oh no so he wrote he wrote uh [TS]

00:45:48   this web-based store way back in the day [TS]

00:45:50   and he wrote it and Lisp [TS]

00:45:51   uh and he sold his company to Yahoo and [TS]

00:45:54   it became Yahoo stores Yahoo eventually [TS]

00:45:56   rewrote Yahoo yeah [TS]

00:45:59   they eventually rewrote all the software [TS]

00:46:01   and today right PHP see ya who had its [TS]

00:46:04   own infrastructure and they stuck with [TS]

00:46:07   this for a while but eventually as he [TS]

00:46:09   became separated from them or maybe this [TS]

00:46:11   was part of his separation they ended up [TS]

00:46:13   rewriting and that is an example of even [TS]

00:46:19   though the person who is responsible for [TS]

00:46:21   selling the company like he had [TS]

00:46:22   ownership of the company and he was [TS]

00:46:24   totally he's totally a lisp nerd like if [TS]

00:46:25   you read his essays he loves lispy [TS]

00:46:27   thought it was a big advantage he sold [TS]

00:46:29   the company and still he ended up [TS]

00:46:30   getting rewritten and yahoo didn't even [TS]

00:46:32   have a very good infrastructure at that [TS]

00:46:34   point they just rewrote it in basically [TS]

00:46:35   a different language because they didn't [TS]

00:46:36   have enough people who understood Lisp [TS]

00:46:37   or whatever so this can happen no matter [TS]

00:46:39   what [TS]

00:46:39   but again at the end of the day he did [TS]

00:46:42   get his big exit and now he's a venture [TS]

00:46:44   capitalist and he got to write all these [TS]

00:46:46   essays about how [TS]

00:46:46   list was the big competitive advantage [TS]

00:46:48   to his store and that's why he's rich [TS]

00:46:49   now and you're not because he wrote a [TS]

00:46:51   thing enlist but then everyone who reads [TS]

00:46:53   that Bull makes him snide comment well [TS]

00:46:55   if it was so great why'd they rewrite it [TS]

00:46:57   and he will say well they made a mistake [TS]

00:46:59   doing that and they will have a big [TS]

00:47:00   debate bla bla bla but you know the [TS]

00:47:02   infrastructure that runs your web based [TS]

00:47:04   application is it's very visible to the [TS]

00:47:07   people who work on it and it makes a big [TS]

00:47:09   difference to to the success of the [TS]

00:47:10   product and the companies who are either [TS]

00:47:12   being acquired and are making [TS]

00:47:13   acquisitions so the big Facebook [TS]

00:47:17   announcement just just came out Facebook [TS]

00:47:21   announcement what is that they're [TS]

00:47:22   basically they you can video call [TS]

00:47:25   anybody who's on facebook chat [TS]

00:47:27   one-to-one Skype video amongst everyone [TS]

00:47:30   tax yeah we talked about that last week [TS]

00:47:31   is they just just announced just now [TS]

00:47:33   just happened you heard it first [TS]

00:47:36   they're pretty fast huh you knew about [TS]

00:47:38   last week though you said they were [TS]

00:47:39   doing some sort of deal with yeah yeah I [TS]

00:47:41   knew all about that and there you go [TS]

00:47:44   so let me use the Google pool before [TS]

00:47:47   that do use the Google+ hangout so you [TS]

00:47:48   hanging out I still have not tried it [TS]

00:47:51   again I said it's probably not for me I [TS]

00:47:53   think would be gratefully idea the idea [TS]

00:47:55   I would so hang out with you on Google+ [TS]

00:47:59   everyday yep the real version of hanging [TS]

00:48:01   out is more like what teenagers do were [TS]

00:48:04   just like ambient whereas when when [TS]

00:48:07   adults do any video chat I feel like [TS]

00:48:08   they they feel like there's an [TS]

00:48:10   obligation to like it's a telephone it's [TS]

00:48:12   an obligation to interact with the [TS]

00:48:14   person who's now on the video thing [TS]

00:48:16   versus it's just taking the window with [TS]

00:48:18   everybody you want it and chucking it [TS]

00:48:18   off to the side and continuing to do [TS]

00:48:20   what you're doing like cuz if you're [TS]

00:48:21   actually hanging out with somebody [TS]

00:48:22   you're not constantly staring at them [TS]

00:48:24   and making eye contact and talking [TS]

00:48:25   you're just hanging out you know you [TS]

00:48:26   know used to hang out when you're a [TS]

00:48:27   teenager you didn't have you had no no [TS]

00:48:30   place to go nothing to do no agenda no [TS]

00:48:33   you were just there together hanging [TS]

00:48:36   around how would you go and when you [TS]

00:48:37   were doing that where would like what [TS]

00:48:38   play would you be over someone's house [TS]

00:48:40   or would you go somewhere you know would [TS]

00:48:41   be at their house right there mom it'd [TS]

00:48:43   be there be weird how's the good who's [TS]

00:48:45   those basements in the head oh I wasn't [TS]

00:48:46   allowed to have video game consoles as a [TS]

00:48:47   kid so I would be over my friend's house [TS]

00:48:49   who had video game consoles and they [TS]

00:48:51   would be in the basement and you would [TS]

00:48:52   be isolated [TS]

00:48:52   you know we'd always wind up we always [TS]

00:48:54   want have a don carter's i don't know [TS]

00:48:56   what that is the bowling alley [TS]

00:48:59   no place even if the greasy fries [TS]

00:49:01   discusses what happens we give them in [TS]

00:49:03   Florida yeah so we had diners Long [TS]

00:49:06   Island has good diners and they were [TS]

00:49:08   open late [TS]

00:49:09   we had a Denny's that's not a diner now [TS]

00:49:11   it's not that's crashed [TS]

00:49:15   daddy's come on it's horrible it was the [TS]

00:49:17   one place he could go there'd be open at [TS]

00:49:19   3:00 a.m. yeah did you travel I hop at [TS]

00:49:22   least oh not those were well yeah but [TS]

00:49:24   they were terrible in that area [TS]

00:49:26   terrible Denny's was like a bomb a bomb [TS]

00:49:28   above and I'm just saying if you don't [TS]

00:49:30   have real diners so where I don't know [TS]

00:49:32   where real diners are I mean they're not [TS]

00:49:33   just in New York no no I think they have [TS]

00:49:35   them everywhere except tomorrow [TS]

00:49:37   New York Metro has good diners but there [TS]

00:49:39   must be good diners in the rest of the [TS]

00:49:41   country to somewhere but probably not in [TS]

00:49:43   the south you just got Waffle House and [TS]

00:49:44   thanks I guess the worst all right so [TS]

00:49:48   the final bit of follow up I have this [TS]

00:49:50   is a quick one so I've been spending my [TS]

00:49:53   time since the last show besides working [TS]

00:49:56   and you know taking care of the kids and [TS]

00:49:58   making dinner and all that stuff writing [TS]

00:50:00   and I've actually completed my lion [TS]

00:50:02   article it's submitted to ours they're [TS]

00:50:04   busily editing it I've already made a [TS]

00:50:07   couple of changes this again just [TS]

00:50:09   because I submitted that's nice ina [TS]

00:50:11   still still going in there making little [TS]

00:50:13   tweaks fixing screenshots [TS]

00:50:14   updating a few words here and there I [TS]

00:50:16   hope they will be done editing it within [TS]

00:50:18   a day or two they'll send it back to me [TS]

00:50:20   and I will incorporate my changes and [TS]

00:50:21   then it will just be stewing in the CMS [TS]

00:50:23   waiting at the publish button meanwhile [TS]

00:50:25   I will be frantically running around [TS]

00:50:27   finding all the things I forgot to write [TS]

00:50:29   about and trying to shove them in I will [TS]

00:50:31   try to leave it alone because I actually [TS]

00:50:32   I I was gonna say I was going to [TS]

00:50:35   interrupt you and say I actually have a [TS]

00:50:36   little tidbit of insider information [TS]

00:50:39   about how you actually write your [TS]

00:50:41   article I don't know if I should share [TS]

00:50:43   that publicly or not then we just do a [TS]

00:50:45   whole show about how this did this is [TS]

00:50:47   specific to just to this article [TS]

00:50:50   our second sponsor today and by no means [TS]

00:50:53   a second-place sponsor is MailChimp calm [TS]

00:50:56   these guys have done so much to support [TS]

00:50:57   five-by-five we love them they make it [TS]

00:51:00   easy to design email newsletters you can [TS]

00:51:03   share these things on social networks [TS]

00:51:04   you can integrate with all the services [TS]

00:51:06   you already use you can design your own [TS]

00:51:08   newsletter so you can use the ones that [TS]

00:51:10   are created by these really awesome [TS]

00:51:11   famous web [TS]

00:51:13   designers they're all there it's all [TS]

00:51:14   free and they have tons of really cool [TS]

00:51:17   integrations to they have something [TS]

00:51:18   called social Pro which layers your [TS]

00:51:20   mailing list with public social data [TS]

00:51:22   it's really really cool Google Analytics [TS]

00:51:25   integrations autoresponders iOS app [TS]

00:51:28   integration it's all and it's all free [TS]

00:51:29   twelve thousand emails a month to up to [TS]

00:51:32   two thousand subscribers there has not [TS]

00:51:35   been a better time to join MailChimp [TS]

00:51:37   check them out at MailChimp comm sign up [TS]

00:51:39   for free and in doing so you will be [TS]

00:51:41   supporting this show so thank you so the [TS]

00:51:45   articles in the CMS it's in the CMS it's [TS]

00:51:47   ready to go you're gonna still be trying [TS]

00:51:49   to go yet they're still editing it but [TS]

00:51:50   yeah I will try not to keep editing it [TS]

00:51:52   but I do have some stats about the [TS]

00:51:54   article that I gathered before let's [TS]

00:51:56   hear them if you give an overview on [TS]

00:51:58   this so words of notes that I took this [TS]

00:52:02   is a rough estimate because I have notes [TS]

00:52:03   in simple note which is a great [TS]

00:52:05   application that I learned about from [TS]

00:52:07   Gruber that I use simple note at WotC [TS]

00:52:10   because as a iPad interface but it also [TS]

00:52:12   has a web interface because I knew when [TS]

00:52:13   I came back home my wife would take your [TS]

00:52:15   iPad back and so I can just pull up the [TS]

00:52:18   simple note application website and see [TS]

00:52:21   all my notes even though I wrote them on [TS]

00:52:23   the iPad so I took notes in simple note [TS]

00:52:25   at WABC and I also have been taking [TS]

00:52:27   notes for right now six months a year [TS]

00:52:29   online basically as soon as I'm done [TS]

00:52:32   with one OS review and it's published [TS]

00:52:35   and out the door I usually start a [TS]

00:52:36   document with notes on the subsequent OS [TS]

00:52:39   and I'll start with like whatever my [TS]

00:52:40   notes are what I think it's going to be [TS]

00:52:42   and every time we learned in Thibodaux [TS]

00:52:43   I'll add to it or whatever so I had [TS]

00:52:44   about 20,000 words of notes of those two [TS]

00:52:48   sources combined that's mostly an [TS]

00:52:50   outline form and by the way long know [TS]

00:52:52   this here's a little tip and trick for [TS]

00:52:53   you if you open up TextEdit and you hold [TS]

00:52:56   down the option key and hit tab it puts [TS]

00:52:58   you into this really crappy pseudo [TS]

00:53:01   outliner mode I'll give you if you don't [TS]

00:53:03   want to if you don't want to spend the [TS]

00:53:05   money from the outliner which is a real [TS]

00:53:06   outline application and it's great you [TS]

00:53:07   just want to use TextEdit [TS]

00:53:09   option tab and then shift tab to an [TS]

00:53:12   indent that's what I do my show notes in [TS]

00:53:14   for these shows too is the poor man's [TS]

00:53:17   outlining mode it's better than trying [TS]

00:53:19   to do the outline yourself with just [TS]

00:53:20   regular tabs option tab will give you [TS]

00:53:22   the little bullets and indent block [TS]

00:53:23   indent stuff for you and everything so [TS]

00:53:26   that's what my [TS]

00:53:27   free hand lines note certain so those [TS]

00:53:28   notes combined 20,000 words screenshots [TS]

00:53:31   taken this is the number of screenshots [TS]

00:53:34   I took on all the various machines I've [TS]

00:53:36   been collecting them all in dropbox [TS]

00:53:37   dropbox has been a real aid to this [TS]

00:53:39   writing process versus the old way of me [TS]

00:53:43   taking screenshots you know if you have [TS]

00:53:44   seven different hard drives and three [TS]

00:53:46   different machines that you're running [TS]

00:53:46   the OS on you have to make sure you [TS]

00:53:48   don't lose any screenshots and put them [TS]

00:53:49   all together especially I lost a couple [TS]

00:53:51   screenshots even this time when I would [TS]

00:53:53   reformat and reinstall and forget that I [TS]

00:53:55   was just writing over the screenshots I [TS]

00:53:56   had taken in the previous install this [TS]

00:53:58   was before I had bothered to get Dropbox [TS]

00:54:00   working online because there were some [TS]

00:54:01   hacks you had to do so once I got that [TS]

00:54:04   up and running online that made it a lot [TS]

00:54:05   easier for me I've taken 397 screenshots [TS]

00:54:10   totaling 214 megabytes this review hi [TS]

00:54:15   this is amazing images in the article [TS]

00:54:18   this is how many of those 397 actually [TS]

00:54:21   made it into the article [TS]

00:54:22   okay and obviously they're not all [TS]

00:54:23   visible some of them was like you click [TS]

00:54:25   to make bigger and as a separate image [TS]

00:54:26   and stuff like that 124 so more than [TS]

00:54:30   half almost like a quarter of the [TS]

00:54:32   articles and that's a total of twenty [TS]

00:54:33   five point three megabytes thanks to the [TS]

00:54:35   magic of you know compression printed [TS]

00:54:38   pages if you were to view this article [TS]

00:54:40   in the web browser and a single page and [TS]

00:54:42   just print and I didn't actually print [TS]

00:54:46   it I just did print a PDF in the time [TS]

00:54:47   when a page it was eighty five eight and [TS]

00:54:49   a half by eleven pages oh man a number [TS]

00:54:53   of links this is also a rough estimate I [TS]

00:54:56   just did a search and replace to find [TS]

00:54:58   out how many there are four hundred and [TS]

00:55:00   fifty six links most mostly to Simpsons [TS]

00:55:03   quotes though there are no Simpsons [TS]

00:55:06   quotes linked in this review sorry to [TS]

00:55:08   disappoint but there are some most to [TS]

00:55:11   links about Spock yeah number of times [TS]

00:55:15   I've hit saved since April 2011 and I'm [TS]

00:55:18   measuring this because BBEdit makes [TS]

00:55:20   backup copies of your thing you can [TS]

00:55:23   configure it to make backup copies [TS]

00:55:24   locally I use this in addition to Time [TS]

00:55:26   Machine just because you know why not [TS]

00:55:29   have another backup it doesn't sure [TS]

00:55:30   fruit so I just went into my backup [TS]

00:55:31   directory and looked at how many copies [TS]

00:55:33   of this document are in there 2065 [TS]

00:55:36   backup copies of this document in my P V [TS]

00:55:39   edit backup folder since [TS]

00:55:40   April I think there were ones before [TS]

00:55:41   that I think I might have done a backup [TS]

00:55:43   purge at that point and that's only from [TS]

00:55:45   one machine I did most of the writing on [TS]

00:55:46   one machine but occasionally I've [TS]

00:55:47   written elsewhere and those backup [TS]

00:55:48   copies don't count the number of words I [TS]

00:55:51   posted this to Twitter twenty-seven [TS]

00:55:53   thousand three hundred and thirty five I [TS]

00:55:56   think that's not a record for me I think [TS]

00:55:59   I went over that for the tiger review [TS]

00:56:01   and a couple other ones but the thing [TS]

00:56:02   that makes the thing that makes your use [TS]

00:56:04   feel long is it people like oh how many [TS]

00:56:07   pages is it and what they want to know [TS]

00:56:09   is how many links are there and a little [TS]

00:56:11   number line at the bottom but that's [TS]

00:56:14   meaningless because those are not pages [TS]

00:56:16   like again there will be little links [TS]

00:56:18   with number line at the bottom of this [TS]

00:56:20   thing too but they're not equal lengths [TS]

00:56:22   they're just kind of split roughly into [TS]

00:56:24   sections [TS]

00:56:25   if one section seems like it's going on [TS]

00:56:27   for too long like you have to hit page [TS]

00:56:28   down 17 times so it's like alright split [TS]

00:56:30   that guy and spread it out I know people [TS]

00:56:33   don't like pagination and I think you're [TS]

00:56:34   doing it to get more page views but [TS]

00:56:35   honestly for articles like this it is [TS]

00:56:38   not to get more page views if you look [TS]

00:56:39   at the if you look at the page view [TS]

00:56:41   graph of how many people read page 1 [TS]

00:56:43   page 2 page 3 that is a histogram [TS]

00:56:45   historically the review my reviews look [TS]

00:56:47   like a big spike around page one two and [TS]

00:56:49   three then a gigantic drop-off on a huge [TS]

00:56:52   value in the entire middle and then a [TS]

00:56:53   big spike on the last page because [TS]

00:56:55   people start reading it realize it's [TS]

00:56:56   boring skip the last page gets inclusion [TS]

00:56:59   that's and there's a long tail people [TS]

00:57:01   who read the entire thing in the middle [TS]

00:57:03   so we're not splitting it up to try to [TS]

00:57:05   get more page views because if we put [TS]

00:57:07   into three pages we would get all the [TS]

00:57:08   same page views because nobody reads the [TS]

00:57:10   middle umpteen pages right but the [TS]

00:57:14   reason we split it up is because did you [TS]

00:57:17   know well are splits things up because [TS]

00:57:19   they sell a premier subscription which [TS]

00:57:21   lets you view articles all in one page [TS]

00:57:22   but honestly look at an article this big [TS]

00:57:24   all on page is not a great experience [TS]

00:57:26   because when if you're in the middle of [TS]

00:57:27   reading unless you memorize the section [TS]

00:57:30   where you are when you like leave that [TS]

00:57:31   browser and pull it up someplace else [TS]

00:57:32   you have to scroll to where you were [TS]

00:57:34   again where was I you're scrolling and [TS]

00:57:35   scrolling and looking for it whereas if [TS]

00:57:38   you remember okay I'm on page six or [TS]

00:57:41   even if you just bookmark page six page [TS]

00:57:43   six is not that long you can say okay I [TS]

00:57:45   was on page six somewhere let me figure [TS]

00:57:46   out where I was in page six so let me [TS]

00:57:49   let me add let me ask you question are [TS]

00:57:50   you done with your stats yet they're [TS]

00:57:52   going to make us hear all oh that was [TS]

00:57:53   less that's about [TS]

00:57:54   friend of mine asked mana and I told her [TS]

00:57:56   that I had finished she said can you [TS]

00:57:58   give me a ten word review our ten word [TS]

00:58:00   synopsis OSHA has had to read the whole [TS]

00:58:02   thing I did come up with a 10 word [TS]

00:58:04   synopsis but I don't know why I want to [TS]

00:58:05   read it maybe I'll sail until after the [TS]

00:58:07   review was published I'll get my 10 word [TS]

00:58:08   synopsis I'm not going to save all this [TS]

00:58:10   time then we're actually did 8 words [TS]

00:58:12   with an I added two more at the end [TS]

00:58:13   around it out to 10 so I'll say that for [TS]

00:58:15   for the show after it's published [TS]

00:58:16   okay--oh threw me about that I will [TS]

00:58:18   I certainly will and I'm sure the [TS]

00:58:19   chatroom will too so here's my question [TS]

00:58:21   for you this is this is great [TS]

00:58:24   Ars Technica great vehicle for you to to [TS]

00:58:27   use a very well-respected site you do [TS]

00:58:30   not work there we should remind people [TS]

00:58:32   that you do not work there but you are [TS]

00:58:34   paid and you're going to get paid for [TS]

00:58:35   this thing as well you should [TS]

00:58:38   and so here's my question have you ever [TS]

00:58:40   considered you know 85 when I hear it [TS]

00:58:43   when I heard you say 85 pages printed [TS]

00:58:45   pages and I'm thinking about these [TS]

00:58:48   really awesome you know these really [TS]

00:58:49   awesome books that a book apart my [TS]

00:58:52   friend Jeffrey's element does this this [TS]

00:58:54   thing a book apart and these are like 80 [TS]

00:58:56   page 90 page books that teach you about [TS]

00:58:59   one aspect of of usually it's about web [TS]

00:59:03   design or you know content you know it's [TS]

00:59:06   it's in that design sort of space [TS]

00:59:08   usability space and they make I mean I [TS]

00:59:11   don't know what the take it home is on [TS]

00:59:13   these things but I'm thinking they make [TS]

00:59:14   a lot of these books and they must make [TS]

00:59:16   good money on them if you why not why [TS]

00:59:18   not like self publish this this is John [TS]

00:59:19   Syracuse as nosy you know have a little [TS]

00:59:21   company nosey incorporated or whatever [TS]

00:59:23   it is and you go and you sell this thing [TS]

00:59:26   on your I'm not saying it I mean no I [TS]

00:59:28   know nobody at ours listen to this [TS]

00:59:29   anyway but why not why not like self [TS]

00:59:32   publish this thing is it did did you [TS]

00:59:34   just like the set up is that sounds like [TS]

00:59:36   too much work for you I'm thinking for [TS]

00:59:38   elevating do mean a self publish like [TS]

00:59:40   like a book apart like make a printed [TS]

00:59:41   book yeah or or just sell it as a PDF [TS]

00:59:44   the people can download or put it on [TS]

00:59:45   iBooks or put it on a Kindle I get it [TS]

00:59:47   out there in the Amazon you know well so [TS]

00:59:50   you you know why I wouldn't do it as a [TS]

00:59:51   printed book because we've talked about [TS]

00:59:52   doesn't talk about printing I'm talking [TS]

00:59:54   a book right so I'm just I'm just [TS]

00:59:55   limiting it one at a time they would I [TS]

00:59:57   would never do print focus print books [TS]

00:59:59   are a lot of work [TS]

00:59:59   are a lot of work [TS]

01:00:00   uh and if you if you don't sell publish [TS]

01:00:02   it you give up a lot of control and [TS]

01:00:04   seriously if you're trying to make money [TS]

01:00:05   a technical print book is not the way to [TS]

01:00:07   do it I know a lot of people who do [TS]

01:00:09   write books tech books for print and [TS]

01:00:11   it's really hard to I mean to make to [TS]

01:00:15   make a living just doing tech books a [TS]

01:00:17   lot of people who have made really good [TS]

01:00:18   livings doing tech books in the 80s and [TS]

01:00:20   90s are now having to get other jobs [TS]

01:00:21   because this is just not lucrative [TS]

01:00:23   enough anymore so print on the decline [TS]

01:00:25   and I probably wouldn't do it for a PDF [TS]

01:00:27   I don't know the thing with the thing [TS]

01:00:34   with my reviews is that like I said with [TS]

01:00:36   the histogram most people don't read all [TS]

01:00:37   of them it's not it's written to a very [TS]

01:00:39   narrow audience of other nerds like me [TS]

01:00:41   who can tolerate this much technical [TS]

01:00:43   detail on one thing most people will [TS]

01:00:44   just get bored by it right now it's [TS]

01:00:48   interesting for people like the hell [TS]

01:00:49   this is a big review and maybe someday [TS]

01:00:51   I'll just look back at this section or [TS]

01:00:52   maybe I'll get link to it a year from [TS]

01:00:54   now and read some little section [TS]

01:00:55   somewhere but I don't think there's a [TS]

01:00:57   lot of people who would pay money to [TS]

01:00:59   download a big honkin PDF and it would [TS]

01:01:02   be a question at that point whether the [TS]

01:01:05   PDF version the bandwidth costs would be [TS]

01:01:08   recouped from selling it right I could [TS]

01:01:10   probably sell it to fewer people for a [TS]

01:01:12   higher price if I wanted to do that I've [TS]

01:01:15   thought about this no I'm not just [TS]

01:01:18   addressing your idea right as I and the [TS]

01:01:20   thing is I've never actually considered [TS]

01:01:21   doing this because I'm not in this for [TS]

01:01:23   the money I have a relationship with Ars [TS]

01:01:26   Technica that's like you know 10 12 [TS]

01:01:29   years long maybe they publish maybe you [TS]

01:01:31   work with them and it's still [TS]

01:01:32   self-publishing but they may do that [TS]

01:01:34   they've done that with some of the more [TS]

01:01:35   popular articles like the recent article [TS]

01:01:37   on the HBGary security thing you [TS]

01:01:39   remember that yeah they it they did an [TS]

01:01:41   eBook version of that they sold it [TS]

01:01:42   through Amazon and a bunch of other [TS]

01:01:43   channels that that's I went I'm in good [TS]

01:01:46   ryr tell whoever it is in control over [TS]

01:01:48   dars that I'm in line to buy this thing [TS]

01:01:51   just to support the work that you do and [TS]

01:01:52   the ars people tell them tell them right [TS]

01:01:55   now Hingham ran out yeah I know you're [TS]

01:01:57   in a chatroom Athan focus but I can tell [TS]

01:01:58   you this though like back in the day [TS]

01:02:00   tell my articles were by far the highest [TS]

01:02:02   traffic thing on our stack and Orson you [TS]

01:02:04   carried you carried that brand for a [TS]

01:02:06   decade I carry the brand but when my [TS]

01:02:08   articles did come out that one article [TS]

01:02:10   had a lot of hits but that changed [TS]

01:02:12   dramatically over the pass [TS]

01:02:14   four or five years so for example that [TS]

01:02:16   HBGary business those articles did just [TS]

01:02:19   fart away like ten times more than any [TS]

01:02:22   one of my Mac os10 articles did because [TS]

01:02:24   people are interested in news or [TS]

01:02:26   something or a scandal or interesting [TS]

01:02:29   topic so hackers and political drama or [TS]

01:02:32   stuff like that is more broadly [TS]

01:02:35   interesting than if I printed pages on [TS]

01:02:38   an operating system and people just want [TS]

01:02:39   to know should I buy it or not I read [TS]

01:02:41   the to page that's not what we want now [TS]

01:02:43   that's not what I want and that's not [TS]

01:02:45   what people losing this podcast may want [TS]

01:02:47   but broadly speaking that's what people [TS]

01:02:51   you know what else if you printed this [TS]

01:02:53   thing out and as a paper book and signed [TS]

01:02:57   it you could just leave some copies in [TS]

01:02:58   the local bookstore people would buy [TS]

01:03:00   those be great I'll call them tracks as [TS]

01:03:03   someone pointed on the chatroom if you [TS]

01:03:04   are an RS premier member and pay [TS]

01:03:06   whatever it is like fifty dollars a year [TS]

01:03:08   not only can you get full-page versions [TS]

01:03:11   of every article if that's what floats [TS]

01:03:12   your boat but again I would recommend [TS]

01:03:13   against doing that for a long are a lot [TS]

01:03:16   like this but you also get the PDF [TS]

01:03:18   download so they're doing EPS of all of [TS]

01:03:20   my articles and give them for free for [TS]

01:03:22   people who subscribe for fifty dollars a [TS]

01:03:23   year so if you really want to think you [TS]

01:03:25   were buying a PDF you said you're in [TS]

01:03:26   line so great pay RS 50 bucks you get a [TS]

01:03:28   PDF of my article and every article they [TS]

01:03:29   produce for an entire year that's long [TS]

01:03:31   it's not a bad deal how much are they [TS]

01:03:33   sponsoring the show for since you're [TS]

01:03:34   going on and on about I'm just saying [TS]

01:03:37   you asked that you said you were in line [TS]

01:03:38   to pay for you were right I'm in line to [TS]

01:03:40   pay you for it [TS]

01:03:41   I mean I'll pay I'll pay hours also I'll [TS]

01:03:44   sign up is in our subscriber I think it [TS]

01:03:46   seems like a good value I mean but I [TS]

01:03:48   want I want to make sure that you get a [TS]

01:03:49   cut of that that's all well you know [TS]

01:03:51   that's I'll take it up with you hours [TS]

01:03:53   guys offline if this was my main job I [TS]

01:03:56   would be much more aggressive about [TS]

01:03:58   making sure that I get paid what I think [TS]

01:04:01   it's worth for it but this is really [TS]

01:04:02   just a hobby and I do it for fun and you [TS]

01:04:05   know well I mean your lot your loss is [TS]

01:04:08   our gain yeah hey it's available for [TS]

01:04:10   free to read if you really want to read [TS]

01:04:12   this much stuff about it Mac os10 it's [TS]

01:04:14   there I do I read every word of it but I [TS]

01:04:16   don't click the links because I don't [TS]

01:04:17   want random Simpson sound bites you if [TS]

01:04:20   you understand everything that's written [TS]

01:04:21   you won't have to click the links but I [TS]

01:04:23   never know if I click a link it could [TS]

01:04:24   you know is your mouse over you can see [TS]

01:04:26   the URL [TS]

01:04:27   I don't like to have to do that I don't [TS]

01:04:29   I don't like to have to read it's [TS]

01:04:30   confusing to me where will this go I go [TS]

01:04:33   listen here's this is this is my follow [TS]

01:04:35   up for your fall [TS]

01:04:36   I've come to come to find out a little [TS]

01:04:38   bit about your methods of how you write [TS]

01:04:40   that you did not detail in the episode [TS]

01:04:43   about how you write and your [TS]

01:04:44   investigative journalism I you know I [TS]

01:04:47   don't like to brag or anything but yeah [TS]

01:04:49   okay stalking or go ahead well no so [TS]

01:04:52   here's the thing I'm I wake up early and [TS]

01:04:55   when I you know I start working and I [TS]

01:04:59   have a cup of coffee it's time to start [TS]

01:05:02   work beginning the day I'll launch I'll [TS]

01:05:06   launch the the chat client and look [TS]

01:05:09   who's there it's John Syracuse he's [TS]

01:05:10   online and it's early it seems early [TS]

01:05:12   from site I pop open window hi John oh [TS]

01:05:15   this isn't John this is his wife turns [TS]

01:05:19   out your wife has now been forced to use [TS]

01:05:21   your computer instead of her own why [TS]

01:05:23   because you've taken over her computer [TS]

01:05:26   to install lion on that and then you've [TS]

01:05:29   actually taken your wife's computer away [TS]

01:05:31   and she can't even use it for all of [TS]

01:05:33   these weeks that it takes you to write [TS]

01:05:35   this article explain that not all the [TS]

01:05:37   weeks I only in the past push have I [TS]

01:05:39   completely taken it off her desk and put [TS]

01:05:41   it over here I have lion installed on my [TS]

01:05:43   Mac Pro but I also have line installed [TS]

01:05:44   on an external hard drive that I boot [TS]

01:05:46   her thing from and I like to write on a [TS]

01:05:48   Mac Pro but I like to write in my Snow [TS]

01:05:51   Leopard environment where things set up [TS]

01:05:52   and a screen share to her computer which [TS]

01:05:55   is running a lion which is sitting right [TS]

01:05:56   next to me so I haven't completely taken [TS]

01:06:00   it away but definitely in the last [TS]

01:06:01   question she's not able to use it yeah [TS]

01:06:04   so for yeah for at least a week or so a [TS]

01:06:07   week maybe five days I've had her [TS]

01:06:09   computer on my desk but even then at [TS]

01:06:11   night time sometimes I will reboot it [TS]

01:06:12   and just know leopard put it back on her [TS]

01:06:13   desk letter how thoughtful of you yes [TS]

01:06:15   but occasionally when she wants to use [TS]

01:06:19   the computer and it's not available she [TS]

01:06:20   will just use my computer and that was [TS]

01:06:22   that was my day to sleep by the way I [TS]

01:06:24   get to sleep in on Saturday she gets to [TS]

01:06:26   sleep in on Sunday there was actually [TS]

01:06:27   several days in that row that was Monday [TS]

01:06:29   I know because Sunday I got up with the [TS]

01:06:31   kids Monday she did Saturday is she was [TS]

01:06:34   nice and gave me two days weekend [TS]

01:06:36   because I've been up late writing [TS]

01:06:37   despite the fact that you've [TS]

01:06:39   commandeered her computer she still does [TS]

01:06:41   wonderful woman yes someone in the [TS]

01:06:43   chatroom asks if I try to virtualizing [TS]

01:06:45   line yes I did get line running in [TS]

01:06:46   vmware using some instructions found on [TS]

01:06:48   the web that we're a little bit [TS]

01:06:50   complicated but it does work [TS]

01:06:51   but once you get line in vmware so I had [TS]

01:06:53   line in three places I had it on my Mac [TS]

01:06:54   Pro in VMware my Mac Pro and also on the [TS]

01:06:56   MacBook Pro in VMware it works but there [TS]

01:07:00   are things that are buggy like [TS]

01:07:01   resolution changing doesn't work that [TS]

01:07:03   great the shared folders business and [TS]

01:07:05   the VMware tools that try to integrate [TS]

01:07:07   your mouse and your hardware don't work [TS]

01:07:09   that great lots of bugs in there but it [TS]

01:07:11   works well enough for me to I was using [TS]

01:07:13   that for a while when I wasn't stealing [TS]

01:07:15   her laptop so that basically I had it [TS]

01:07:17   installed in VMware so I hadn't [TS]

01:07:18   self-contained my writing environment [TS]

01:07:19   the way I wanted it the other thing is [TS]

01:07:21   that I do my images in Photoshop so I [TS]

01:07:23   had Photoshop on you know - on my Mac in [TS]

01:07:27   Snow Leopard [TS]

01:07:28   I can't run the version of Photoshop I [TS]

01:07:30   have in line because it's a PowerPC [TS]

01:07:32   version and I don't really want to spend [TS]

01:07:34   whatever it is four hundred bucks for an [TS]

01:07:36   Intel native version of Photoshop when I [TS]

01:07:38   use it like once every two years to do [TS]

01:07:39   screenshots it's really overkill yeah [TS]

01:07:41   but I do like Photoshop oh so that's why [TS]

01:07:45   I was doing everything Snow Leopard and [TS]

01:07:46   yes you called my wife many times with [TS]

01:07:48   your typical random messages in the [TS]

01:07:50   morning ah [TS]

01:07:51   sometimes I wasn't even the morning [TS]

01:07:53   sometimes she was just using the [TS]

01:07:53   computer and I just she's great - way [TS]

01:07:55   better talk to them than the regular [TS]

01:07:57   John yeah - have long conversations I go [TS]

01:08:00   back through the chat log go look at the [TS]

01:08:02   logs I recommend it I I suspect this [TS]

01:08:04   three obscure sentences no no no there's [TS]

01:08:06   full on full real human bones [TS]

01:08:08   association so she gets full sentences [TS]

01:08:10   oh yeah she gets the whole thing we [TS]

01:08:11   talked about you know I won't go into [TS]

01:08:13   the full details but we we reminisced [TS]

01:08:16   about certain neighborhoods in in Boston [TS]

01:08:18   and surrounding areas the cost of living [TS]

01:08:21   and moving the the building where you [TS]

01:08:24   work now that uh both my aunt and my [TS]

01:08:27   granddad worked in and I almost worked [TS]

01:08:29   in we won't name it because we don't [TS]

01:08:31   want you know people are creepy and we [TS]

01:08:32   know I'm like stalking you we already [TS]

01:08:34   talked about that building yeah but I [TS]

01:08:36   hadn't had a chance to talk to your wife [TS]

01:08:37   about him we did it was great [TS]

01:08:40   you're wonderful woman how does she deal [TS]

01:08:43   with you I'm a dream [TS]

01:08:48   there's a shirt now so but that is that [TS]

01:08:53   all that's it do we have a topic I think [TS]

01:08:55   we're done I think we're over the whole [TS]

01:08:56   show yeah I mean look we've been doing [TS]

01:08:58   the 67 minutes people are getting what [TS]

01:09:00   they paid for if we go over an hour all [TS]

01:09:02   right I mean I did have another topic we [TS]

01:09:05   could save it for another show someone [TS]

01:09:06   in the chatroom brought this up I'll [TS]

01:09:07   just tease it again [TS]

01:09:08   teasing if we can do a next show is uh [TS]

01:09:09   we meant to talk about this a while ago [TS]

01:09:11   remember I threw some offhand comment [TS]

01:09:13   about markdown in a past show and people [TS]

01:09:15   yeah talk about markdown so I will talk [TS]

01:09:17   about mark you don't use markdown you [TS]

01:09:19   use textile I know I'll talk about [TS]

01:09:22   markdown and my views on it in a future [TS]

01:09:25   episode it can't do tables that's why I [TS]

01:09:28   don't use it and we did this was a [TS]

01:09:30   completely a follow-up episode we [TS]

01:09:32   followed up on yeah so next episode [TS]

01:09:35   markdown oh well you know depends on one [TS]

01:09:37   line is released because one line is [TS]

01:09:38   released we will spend probably multiple [TS]

01:09:40   episodes much to the chagrin of [TS]

01:09:41   everybody just talking about my stupid [TS]

01:09:43   review that you didn't read is this too [TS]

01:09:44   long not you Dan because you say you're [TS]

01:09:46   gonna read no I do I said I'd coffee [TS]

01:09:48   shop and I prop the thing up I get to [TS]

01:09:51   look big tall cup of coffee which you [TS]

01:09:53   need you go to stay awake for the whole [TS]

01:09:54   thing and you just take it and read you [TS]

01:09:56   read 85 pages one sitting then you get [TS]

01:10:00   all excited then you run home and you [TS]

01:10:01   install it or you install it first and [TS]

01:10:03   you say I don't know what's going on [TS]

01:10:04   here and then you read it and then you [TS]

01:10:05   realize all these these cool things so [TS]

01:10:07   here's a let me just throw this out [TS]

01:10:08   we'll end on this note for those in the [TS]

01:10:11   audience I I suspect that there are many [TS]

01:10:14   for those people in the audience who are [TS]

01:10:19   legitimate Apple developers Mac [TS]

01:10:22   developers and have a licensed legit [TS]

01:10:25   copy of Lion which everybody knows has [TS]

01:10:28   been released as the gold master the GM [TS]

01:10:32   do you recommend that they install this [TS]

01:10:34   on their primary machines as of today [TS]

01:10:36   which is July 6 2011 [TS]

01:10:40   well they released but yes oh no a GM [TS]

01:10:43   seed so I would say no because there's [TS]

01:10:46   no guarantee that what they have [TS]

01:10:47   released as a GM seed will be declared [TS]

01:10:49   the official GM their nomenclature sucks [TS]

01:10:51   on this they used to have a thing called [TS]

01:10:53   RC which is a release candidate and that [TS]

01:10:55   was understood that the any one of these [TS]

01:10:58   RCS could be declared the GM [TS]

01:11:00   but until any one of them was you [TS]

01:11:02   weren't sure if it would be so they'd [TS]

01:11:03   release rc1 and they'd find some bugs [TS]

01:11:05   and they'd say ok we need an RC - and [TS]

01:11:07   eventually keep going and they release [TS]

01:11:08   RC 3 4 and maybe around 4 they say ok RC [TS]

01:11:11   4 we found no showstopper bugs RC 4 is [TS]

01:11:12   being declared at DM and I'm at the GM [TS]

01:11:14   and they make a separate release with [TS]

01:11:16   the golden master which is identical to [TS]

01:11:18   RC 4 except maybe some version numbers [TS]

01:11:20   tweaked or you know whatever but then [TS]

01:11:23   they change recently to doing GM seeds [TS]

01:11:24   where I guess I'm assuming it's [TS]

01:11:26   psychological where they want to scare [TS]

01:11:27   developers into making sure their [TS]

01:11:29   applications work you know what I mean [TS]

01:11:31   because once you see GM you like oh my [TS]

01:11:32   god now I really believe you see RC like [TS]

01:11:34   yeah wait a little while make sure my [TS]

01:11:36   app works later once you see those GM [TS]

01:11:37   letters because of the history of what [TS]

01:11:39   that term meant you'll say oh I better [TS]

01:11:40   make sure my application works on this [TS]

01:11:42   because this is the GM seed or something [TS]

01:11:44   I think with Xcode they have like 4 GM [TS]

01:11:46   seeds they have to keep going around to [TS]

01:11:48   sell we found another showstopper [TS]

01:11:49   bouquet how about this GM opposition so [TS]

01:11:51   you're saying just for clarity's sake [TS]

01:11:53   you're saying that this is a GM gold [TS]

01:11:55   master for those who don't know what [TS]

01:11:57   that means you're saying do not install [TS]

01:12:02   this current GM that is out as of July [TS]

01:12:05   6th because you suspect that it is not [TS]

01:12:07   going to actually be the release [TS]

01:12:09   candidate I I give it a 50/50 shot of [TS]

01:12:12   being the actual release but I would say [TS]

01:12:14   since there's no good way to revert [TS]

01:12:17   except for whiting riping your whole [TS]

01:12:18   disk and reinstalling or restoring from [TS]

01:12:20   a backup don't install anything that is [TS]

01:12:23   not declared the official retail golden [TS]

01:12:27   master release of this and the other [TS]

01:12:28   thing is not it's called the GM seed or [TS]

01:12:30   something now if you do install this or [TS]

01:12:32   you install one of the subsequent GM [TS]

01:12:35   seeds over the next few days or week [TS]

01:12:37   whatever do you know if you'll be able [TS]

01:12:40   to use software update at that point to [TS]

01:12:42   get whatever the latest and greatest so [TS]

01:12:44   if I install one of these GM's and then [TS]

01:12:46   the illegitimate full-fledged version [TS]

01:12:49   comes out can I do a software update to [TS]

01:12:51   that or do I need to do a reinstall [TS]

01:12:53   again you will almost certainly not be [TS]

01:12:55   able to do software upgrade from [TS]

01:12:57   anything that is prior to the official [TS]

01:13:00   retail release to a retail release I [TS]

01:13:02   don't think that has ever worked [TS]

01:13:03   the only thing software update will [TS]

01:13:05   upgrade is the retail release and [TS]

01:13:07   subsequent versions not any of the RCS [TS]

01:13:10   or anything like that good to know [TS]

01:13:14   good to know yeah so and I would say I'm [TS]

01:13:17   here in a report date of next week I'm [TS]

01:13:19   here in the 12th now that's what I had a [TS]

01:13:21   bird told me I'm trying not to pay [TS]

01:13:23   attention to rumors I just wanted this [TS]

01:13:25   thing to be fully edited and then the [TS]

01:13:26   CMS and then I can just do and wait [TS]

01:13:30   patiently then I'll be out of town this [TS]

01:13:32   weekend softly it won't happen then but [TS]

01:13:34   well here's the thing if it does come [TS]

01:13:36   out on the 12th of next week which is [TS]

01:13:38   Tuesday that means we will be able to [TS]

01:13:40   talk about it when we do the show on [TS]

01:13:42   Wednesday of next week that's my hope [TS]

01:13:44   now if not if not then we will be forced [TS]

01:13:49   to have another topic Oh [TS]

01:13:50   markdown we can talk about more and talk [TS]

01:13:52   about mark and various other follow-up [TS]

01:13:54   things and whatever else anyone writes [TS]

01:13:55   in about but eventually we will talk [TS]

01:13:56   about line and it maybe multiple shows [TS]

01:13:58   because there's lots of topics in there [TS]

01:14:00   you can block out a nice six-month [TS]

01:14:02   period to just will do one page at a [TS]

01:14:04   time [TS]

01:14:04   dramatic read article yeah I'll read it [TS]

01:14:06   you know what that would be fun maybe I [TS]

01:14:08   could do a dramatic reading out very fun [TS]

01:14:10   because he read my what I wrote out loud [TS]

01:14:11   it just reveals how bad my writing is [TS]

01:14:13   it's very what if I read it in the in [TS]

01:14:16   your voice in the Squidward voice my [TS]

01:14:19   voice is the Kermit voice or the Ray [TS]

01:14:20   Romano voice you really need to you need [TS]

01:14:23   to actually just watch Spongebob and [TS]

01:14:24   you'll know that you sound likes [TS]

01:14:26   Woodward's but apparently I by voice [TS]

01:14:28   doesn't sound like him Kermit the Frog [TS]

01:14:30   and Ray Romano is the popular consensus [TS]

01:14:34   on what my voice sounds like now what I [TS]

01:14:36   say may remind you of the Squidward [TS]

01:14:38   character but since I do not watch [TS]

01:14:39   Spongebob I really don't know how you're [TS]

01:14:41   talking alright that's alright I will I [TS]

01:14:43   will leave it for as an exercise to [TS]

01:14:44   listener to determine whether John [TS]

01:14:46   sounds more like Squidward or one of [TS]

01:14:49   these other characters and voice wise or [TS]

01:14:51   what I say both both on merit in concert [TS]

01:14:55   okay all right well listen let's hope [TS]

01:14:58   that it does come out let's cross our [TS]

01:14:59   fingers and hope it comes out on the 12 [TS]

01:15:01   so we have something really cool to talk [TS]

01:15:02   about if not we'll talk markdowns pretty [TS]

01:15:04   cool too and why you do or don't use it [TS]

01:15:06   so have a good week John have a great [TS]

01:15:08   little vacation - I will [TS]

01:15:11   they care I [TS]

01:15:14   well that about does it for this week's [TS]

01:15:16   episode of hypercritical really [TS]

01:15:19   appreciate all of you listening and [TS]

01:15:20   tuning in you can go to 5x5 TV to hear [TS]

01:15:23   all of our other shows older episodes of [TS]

01:15:26   the show and pretty much everything else [TS]

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01:15:29   you like the show rate it on iTunes it's [TS]

01:15:32   the best way to help new people find out [TS]

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01:15:40   show so we can keep going and keep doing [TS]

01:15:42   it and again huge thanks to everybody [TS]

01:15:44   who has donated it really really really [TS]

01:15:47   helps you can go to 5x5 TV slash donate [TS]

01:15:50   to do that and that's about it we will [TS]

01:15:53   be back next week thank you so much for [TS]

01:15:55   tuning [TS]