Hypercritical

00:00:00 ◼   ► [Music] [TS]

00:00:02 ◼   ► this is hypercritical [TS]

00:00:04 ◼   ► a weekly talkshow ruminating on exactly [TS]

00:00:06 ◼   ► what is wrong in the world of Apple and [TS]

00:00:08 ◼   ► related technologies and businesses [TS]

00:00:09 ◼   ► nothing is so immaculate that it cannot [TS]

00:00:12 ◼   ► be utterly destroyed by the host of this [TS]

00:00:15 ◼   ► show John siracusa I'm tan Benjamin I'd [TS]

00:00:18 ◼   ► like to say thanks to today's sponsor [TS]

00:00:20 ◼   ► sound studio for from felt-tip and [TS]

00:00:22 ◼   ► mailchimp.com or about them coming up as [TS]

00:00:25 ◼   ► the show goes on this is episode number [TS]

00:00:28 ◼   ► 25 bandwidth for this show has been [TS]

00:00:30 ◼   ► provided by Midas green technologies [TS]

00:00:32 ◼   ► Virtual Private servers submerged in oil [TS]

00:00:35 ◼   ► really you can check them out at Midas [TS]

00:00:38 ◼   ► green tech comm broadcasting live and [TS]

00:00:42 ◼   ► direct from the closet in so many ways [TS]

00:00:44 ◼   ► oh yeah [TS]

00:00:45 ◼   ► well different topic - how are you [TS]

00:00:48 ◼   ► speaking of topics we get some a few [TS]

00:00:50 ◼   ► don't we we do ah just a little bit [TS]

00:00:54 ◼   ► today okay all right someone in the chat [TS]

00:00:56 ◼   ► room did come up with something to talk [TS]

00:00:57 ◼   ► about for the main topic oh good because [TS]

00:00:59 ◼   ► we're wrong we're out of topics yeah but [TS]

00:01:02 ◼   ► I think it will be a short one but it's [TS]

00:01:03 ◼   ► something we mentioned on past show but [TS]

00:01:04 ◼   ► anyway follow up first [TS]

00:01:05 ◼   ► so last show we talked a little bit [TS]

00:01:08 ◼   ► about webOS sometimes I feel like I want [TS]

00:01:11 ◼   ► to say that as web boss I don't know I [TS]

00:01:13 ◼   ► think tom says webOS but anyways you we [TS]

00:01:17 ◼   ► talked about palm and their chances as a [TS]

00:01:20 ◼   ► mobile platform and I talked about how I [TS]

00:01:23 ◼   ► like them but how their stuff that's [TS]

00:01:25 ◼   ► always seemed to be slow and then I said [TS]

00:01:27 ◼   ► I couldn't understand why it was slow [TS]

00:01:28 ◼   ► and somebody on Twitter was telling me [TS]

00:01:31 ◼   ► that it was slow because they use web [TS]

00:01:33 ◼   ► technologies now I thought I had [TS]

00:01:35 ◼   ► expressed in my complaints that I [TS]

00:01:38 ◼   ► understood that they use web [TS]

00:01:39 ◼   ► technologies for their API but [TS]

00:01:41 ◼   ► apparently I did it in too subtle of a [TS]

00:01:42 ◼   ► manner just mentioning WebKit and not [TS]

00:01:44 ◼   ► going whole hog into it so I figured I [TS]

00:01:46 ◼   ► would clarify so the API for writing [TS]

00:01:49 ◼   ► applications on webOS is built on top of [TS]

00:01:54 ◼   ► JavaScript and HTML now it doesn't mean [TS]

00:01:57 ◼   ► you're writing web applications that [TS]

00:02:00 ◼   ► would run in a web browser it just means [TS]

00:02:01 ◼   ► that the underlying stack that's running [TS]

00:02:03 ◼   ► your stuff is WebKit so you write a [TS]

00:02:06 ◼   ► JavaScript code to a JavaScript API and [TS]

00:02:10 ◼   ► that runs on top of WebKit and [TS]

00:02:13 ◼   ► I believe all their user HTML but I [TS]

00:02:14 ◼   ► don't know if that's really exposed but [TS]

00:02:16 ◼   ► but any right the bottom line is that [TS]

00:02:17 ◼   ► the thing that's running your GUI [TS]

00:02:18 ◼   ► application is under the covers WebKit [TS]

00:02:21 ◼   ► even though you're not programming like [TS]

00:02:22 ◼   ► web programming and that's one of the [TS]

00:02:26 ◼   ► reasons everyone says that it's slow [TS]

00:02:28 ◼   ► like I said may that could be the reason [TS]

00:02:30 ◼   ► maybe it's just too many lay I said [TS]

00:02:31 ◼   ► there's too many layers in the layer [TS]

00:02:33 ◼   ► cake with WebKit on the bottom the you [TS]

00:02:34 ◼   ► know because every time you add another [TS]

00:02:35 ◼   ► one of those layers to the technology [TS]

00:02:37 ◼   ► stack you have a little bit of a [TS]

00:02:39 ◼   ► performance hit because you're writing [TS]

00:02:41 ◼   ► code way up at the top and then it runs [TS]

00:02:43 ◼   ► on something else and that runs [TS]

00:02:44 ◼   ► something else and then eventually you [TS]

00:02:45 ◼   ► get all the way down to the thing that [TS]

00:02:46 ◼   ► runs on the CPU and a closer you are to [TS]

00:02:48 ◼   ► that CPU the more efficient you can be [TS]

00:02:50 ◼   ► in theory the reason I didn't just say [TS]

00:02:52 ◼   ► well WebKit slow and it's always going [TS]

00:02:54 ◼   ► to be slow therefore our webOS is always [TS]

00:02:56 ◼   ► going to be slowest because that's not [TS]

00:02:56 ◼   ► how technology works things that are too [TS]

00:02:59 ◼   ► slow to be practical eventually become [TS]

00:03:02 ◼   ► practical because technology advances [TS]

00:03:04 ◼   ► and eventually they become good enough [TS]

00:03:05 ◼   ► but we saw the exactly the same thing [TS]

00:03:06 ◼   ► that happen with Mac OS 10 where [TS]

00:03:08 ◼   ► compositing graphics where everything on [TS]

00:03:10 ◼   ► the screen is composited where you don't [TS]

00:03:12 ◼   ► have any direct drawing to the video [TS]

00:03:13 ◼   ► buffer that was too slow for ver for [TS]

00:03:17 ◼   ► decades and eventually it became viable [TS]

00:03:18 ◼   ► but still annoyingly slow in Mac OS 10 [TS]

00:03:21 ◼   ► but Apple stuck to their guns and [TS]

00:03:23 ◼   ► eventually now today it is not only [TS]

00:03:25 ◼   ► viable but it's perfectly acceptable and [TS]

00:03:27 ◼   ► no one would want anything different so [TS]

00:03:29 ◼   ► I assume that webOS will have a via if [TS]

00:03:32 ◼   ► they stick around long enough we'll have [TS]

00:03:33 ◼   ► will benefit from the same type of [TS]

00:03:34 ◼   ► transition technology will get better [TS]

00:03:36 ◼   ► the software will get better and [TS]

00:03:37 ◼   ► eventually they're hit their performance [TS]

00:03:41 ◼   ► hit for using web technologies will go [TS]

00:03:42 ◼   ► away no I could say that that might I [TS]

00:03:45 ◼   ► feel like that might already be [TS]

00:03:46 ◼   ► happening right now because the things [TS]

00:03:48 ◼   ► that feel slow on webOS it seems like [TS]

00:03:52 ◼   ► they could be accelerated in in with [TS]

00:03:55 ◼   ► current technology like one of the [TS]

00:03:57 ◼   ► examples I've heard but have not seen [TS]

00:03:58 ◼   ► and since I'm not an iOS developer I'm [TS]

00:04:00 ◼   ► not breaking NDA I've heard that there's [TS]

00:04:02 ◼   ► better [TS]

00:04:03 ◼   ► scrolling capabilities in iOS 5 and [TS]

00:04:05 ◼   ► WebKit like if you make a web a webview [TS]

00:04:09 ◼   ► or web application and you want to be [TS]

00:04:12 ◼   ► scrolling to feel as smooth as it does [TS]

00:04:14 ◼   ► in you know in a real Coco view well [TS]

00:04:18 ◼   ► apparently Apple has some done some [TS]

00:04:20 ◼   ► stuff where this and WebKit settings [TS]

00:04:22 ◼   ► where you can say this is a scrollable [TS]

00:04:23 ◼   ► view don't try to write your own custom [TS]

00:04:25 ◼   ► JavaScript code to simulate our [TS]

00:04:27 ◼   ► rolling momentum and all that stuff we [TS]

00:04:29 ◼   ► just have a little flag that you can [TS]

00:04:30 ◼   ► flip to say this is scrollable and we [TS]

00:04:31 ◼   ► will do all that momentum stuff for you [TS]

00:04:33 ◼   ► and supposedly it feels much much better [TS]

00:04:34 ◼   ► that type of thing [TS]

00:04:36 ◼   ► presumably webos easier already doing or [TS]

00:04:39 ◼   ► plans to do but that that's the type of [TS]

00:04:41 ◼   ► thing you can do to make web technology [TS]

00:04:44 ◼   ► even with current hardware feel almost [TS]

00:04:48 ◼   ► as fast as as native stuff or maybe even [TS]

00:04:50 ◼   ► faster in some cases it depends on what [TS]

00:04:52 ◼   ► you do so that's why I thought said I [TS]

00:04:53 ◼   ► didn't understand why webOS is so slow [TS]

00:04:56 ◼   ► not because I don't understand that they [TS]

00:04:58 ◼   ► have more you know a higher level of [TS]

00:05:01 ◼   ► extraction they're working with but just [TS]

00:05:02 ◼   ► that seems like these are solvable [TS]

00:05:04 ◼   ► problems and in fact are being solved by [TS]

00:05:06 ◼   ► other people who aren't using the web is [TS]

00:05:07 ◼   ► their primary development platform so if [TS]

00:05:10 ◼   ► anyone would be motivated to work out [TS]

00:05:12 ◼   ► solutions to these problems it would be [TS]

00:05:13 ◼   ► palm you know but from what I've been [TS]

00:05:16 ◼   ► able to determine from playing with [TS]

00:05:18 ◼   ► recent palm devices they're still [TS]

00:05:20 ◼   ► sluggish now I haven't played with the [TS]

00:05:22 ◼   ► touch pad yet but I have played with pre [TS]

00:05:23 ◼   ► and pre 2 and they are not iOS caliber [TS]

00:05:26 ◼   ► in terms of responsiveness and is that [TS]

00:05:29 ◼   ► that's a deal-breaker for a lot of [TS]

00:05:30 ◼   ► people that's not why the platform is [TS]

00:05:33 ◼   ► not successful and whether it's not as a [TS]

00:05:35 ◼   ► deal-breaker for people I certainly know [TS]

00:05:36 ◼   ► a lot of people who have tom devices [TS]

00:05:39 ◼   ► because among tech nerds if you don't [TS]

00:05:42 ◼   ► like everything that Apple does palm [TS]

00:05:43 ◼   ► seems like the next best appleís [TS]

00:05:45 ◼   ► solution but yeah the lack of [TS]

00:05:48 ◼   ► responsiveness is a turn-off to a lot of [TS]

00:05:51 ◼   ► people and in general responsiveness is [TS]

00:05:54 ◼   ► a big way to make people feel [TS]

00:05:56 ◼   ► comfortable with your with your product [TS]

00:05:58 ◼   ► even though they don't understand that's [TS]

00:05:59 ◼   ► why they like it you see a lot with the [TS]

00:06:01 ◼   ► iPad people are attracted to the iPad [TS]

00:06:03 ◼   ► because it feels like things happen [TS]

00:06:04 ◼   ► faster there than they do on their [TS]

00:06:06 ◼   ► crappy pcs so if you give someone with a [TS]

00:06:07 ◼   ► an $800 PC you give them a $500 I pad [TS]

00:06:11 ◼   ► which is vastly less powerful and vastly [TS]

00:06:12 ◼   ► less capable they will tell you that it [TS]

00:06:15 ◼   ► feels faster than their $800 PC simply [TS]

00:06:17 ◼   ► because their PC is bogged down with [TS]

00:06:19 ◼   ► crap where or everything takes a long [TS]

00:06:20 ◼   ► time to launch for those waiting for the [TS]

00:06:21 ◼   ► hard drive to read bits off spinning [TS]

00:06:23 ◼   ► platters you know that perception even [TS]

00:06:28 ◼   ► if not articulated by the customer [TS]

00:06:29 ◼   ► breeds loyalty [TS]

00:06:32 ◼   ► so palm definitely needs that in [TS]

00:06:35 ◼   ► addition to many other things they need [TS]

00:06:37 ◼   ► like more developers more software but a [TS]

00:06:39 ◼   ► hardware blah blah blah but [TS]

00:06:40 ◼   ► well shouldn't they have access to all [TS]

00:06:42 ◼   ► that stuff now now that HP owns them [TS]

00:06:44 ◼   ► shouldn't they have it essentially [TS]

00:06:45 ◼   ► unlimited resources at their disposal [TS]

00:06:49 ◼   ► certainly more than they had before [TS]

00:06:51 ◼   ► limited but money doesn't design [TS]

00:06:53 ◼   ► products people design products and you [TS]

00:06:55 ◼   ► have to convert that money into people [TS]

00:06:58 ◼   ► who can do a good job and as you can [TS]

00:07:00 ◼   ► imagine the the competition for the [TS]

00:07:03 ◼   ► talent needed to make good mobile [TS]

00:07:06 ◼   ► operating systems and software is you [TS]

00:07:08 ◼   ► know it's probably scarce these days [TS]

00:07:10 ◼   ► because everybody wants it Google's [TS]

00:07:12 ◼   ► trying to hire you Apple's trying to [TS]

00:07:13 ◼   ► hire your HP is trying to hire you [TS]

00:07:14 ◼   ► Microsoft it's you're in demand if you [TS]

00:07:17 ◼   ► are good at that and that's that's a [TS]

00:07:20 ◼   ► challenge from a staffing perspective I [TS]

00:07:21 ◼   ► think a lot of those guys using Perl [TS]

00:07:24 ◼   ► right sniffing Pro I don't know maybe [TS]

00:07:27 ◼   ► some people do in the build system right [TS]

00:07:29 ◼   ► and some crappy Perl that I think I've [TS]

00:07:31 ◼   ► complained about this before but every [TS]

00:07:32 ◼   ► Apple does use a lot of Perl and every [TS]

00:07:34 ◼   ► time I peek into one of their install [TS]

00:07:35 ◼   ► our packages and look at the Perl that's [TS]

00:07:37 ◼   ► part of the installation process of some [TS]

00:07:38 ◼   ► piece of software it's not great [TS]

00:07:41 ◼   ► you know obviously not everyone is [TS]

00:07:44 ◼   ► expected to be an expert in every [TS]

00:07:45 ◼   ► language but if it's your job to write [TS]

00:07:47 ◼   ► Perl even if it's just part of your job [TS]

00:07:49 ◼   ► I feel like you should buy a book and [TS]

00:07:51 ◼   ► learn about the language and you know [TS]

00:07:54 ◼   ► have some minimum level of competence I [TS]

00:07:56 ◼   ► did ever tell the story about the the [TS]

00:07:59 ◼   ► one Perl bug that causes a version of [TS]

00:08:01 ◼   ► iTunes not to install for me know let's [TS]

00:08:03 ◼   ► hear it so I forgot how long this is a [TS]

00:08:06 ◼   ► long time ago but it wasn't Mac os10 [TS]

00:08:07 ◼   ► error so they had I think it was an [TS]

00:08:08 ◼   ► iTunes installer and inside the [TS]

00:08:10 ◼   ► installers if you do right-click show [TS]

00:08:11 ◼   ► package contents you can see little [TS]

00:08:13 ◼   ► resources that are in there and some of [TS]

00:08:15 ◼   ► the resources are like this pre install [TS]

00:08:17 ◼   ► and post install scripts which are [TS]

00:08:18 ◼   ► sometimes written in Perl sometimes [TS]

00:08:19 ◼   ► their shell sometimes their Python there [TS]

00:08:21 ◼   ► are all sorts of things so the power of [TS]

00:08:22 ◼   ► Unix [TS]

00:08:24 ◼   ► so why I forget if I was still [TS]

00:08:28 ◼   ► installing table system Perl I think I [TS]

00:08:30 ◼   ► had since learned not to replace the [TS]

00:08:32 ◼   ► system Perl by the way that's a lesson [TS]

00:08:33 ◼   ► for everybody if you have Mac OS 10 and [TS]

00:08:35 ◼   ► you want to use a newer version of Perl [TS]

00:08:36 ◼   ► do not touch the system Perl install [TS]

00:08:38 ◼   ► into the user local so I believe I had [TS]

00:08:40 ◼   ► done that these homebrew for that or [TS]

00:08:42 ◼   ► d-dude from screen I compiled from [TS]

00:08:43 ◼   ► source okay but one thing I had done [TS]

00:08:47 ◼   ► since this was my shell was I had put [TS]

00:08:49 ◼   ► user local at the beginning of my path [TS]

00:08:52 ◼   ► in front of user been and all that stuff [TS]

00:08:54 ◼   ► right [TS]

00:08:54 ◼   ► so I'm getting my pearl and so was the [TS]

00:08:57 ◼   ► Installer that was running because I [TS]

00:09:00 ◼   ► think I'd put it in my gut that system [TS]

00:09:01 ◼   ► environment thing it's like that system [TS]

00:09:03 ◼   ► environment something or other global [TS]

00:09:05 ◼   ► properties the some file you can put in [TS]

00:09:07 ◼   ► your home directory which will influence [TS]

00:09:08 ◼   ► the environment not just of your login [TS]

00:09:11 ◼   ► shell but of any program that that runs [TS]

00:09:13 ◼   ► should be any any process spawned from [TS]

00:09:15 ◼   ► login window so when I double-click this [TS]

00:09:18 ◼   ► installer it would balance the doc once [TS]

00:09:20 ◼   ► or twice then disappear and that would [TS]

00:09:23 ◼   ► happen every time and I eventually [TS]

00:09:24 ◼   ► tracked it down to the fact that the [TS]

00:09:26 ◼   ► installer may guess it was the pre [TS]

00:09:27 ◼   ► install script over some that part of [TS]

00:09:29 ◼   ► the installer was running a perl script [TS]

00:09:31 ◼   ► which was dying because it was using my [TS]

00:09:34 ◼   ► new version of Perl instead of the old [TS]

00:09:36 ◼   ► version of Perl this is why you should [TS]

00:09:37 ◼   ► never do it should never get your custom [TS]

00:09:40 ◼   ► install version in front of that but the [TS]

00:09:41 ◼   ► reason it was dying when I eventually [TS]

00:09:43 ◼   ► looked at the script was that it was [TS]

00:09:45 ◼   ► doing a string comparison all for so [TS]

00:09:46 ◼   ► while doing all sorts of horrible things [TS]

00:09:48 ◼   ► like running shell commands with [TS]

00:09:50 ◼   ► variables interpolated into strings with [TS]

00:09:51 ◼   ► no quoting around them so I guess you [TS]

00:09:53 ◼   ► know better hope you don't have any [TS]

00:09:54 ◼   ► spaces that was actually a bug I think [TS]

00:09:55 ◼   ► at one point they had a bug where [TS]

00:09:57 ◼   ► installer would recursively delete one [TS]

00:09:58 ◼   ► of your drives if it was named the same [TS]

00:10:00 ◼   ► as the drive you intended just to [TS]

00:10:03 ◼   ► install on but with a space so if you [TS]

00:10:04 ◼   ► had drive foo and drive foo spacebar and [TS]

00:10:06 ◼   ► you tried to install on top of foo and [TS]

00:10:08 ◼   ► erase it would it would you know [TS]

00:10:10 ◼   ► initiate a remove command they would do [TS]

00:10:12 ◼   ► remove dollar sign blah and da signed [TS]

00:10:14 ◼   ► blob would expand to foo space bar so it [TS]

00:10:16 ◼   ► would expand in to remove foo and then [TS]

00:10:18 ◼   ► also bar and they would say bar not [TS]

00:10:21 ◼   ► found but it would then recursively [TS]

00:10:22 ◼   ► remove foo anyway it was full of that [TS]

00:10:24 ◼   ► stuff but it also had a string [TS]

00:10:25 ◼   ► comparison that said a dollar sign bla [TS]

00:10:28 ◼   ► EQ something else an EQ was Perl string [TS]

00:10:31 ◼   ► comparison operator it has separate [TS]

00:10:32 ◼   ► operators for numeric comparison string [TS]

00:10:34 ◼   ► comparison because 1.0 equals equals 1 [TS]

00:10:37 ◼   ► but 1.0 does not eq 1 because it's a [TS]

00:10:40 ◼   ► string same number so they had written [TS]

00:10:45 ◼   ► the EQ operator and all caps capital e [TS]

00:10:48 ◼   ► capital Q and this is the first time I'd [TS]

00:10:50 ◼   ► ever seen this in my entire life because [TS]

00:10:52 ◼   ► the operator is lower case EQ when I [TS]

00:10:53 ◼   ► said this thing the script shouldn't [TS]

00:10:55 ◼   ► even compile [TS]

00:10:56 ◼   ► how does how is it possible that this [TS]

00:10:57 ◼   ► thing even compiles because the operator [TS]

00:10:59 ◼   ► is lower case EQ well it turns out in [TS]

00:11:01 ◼   ► very old versions of Perl which at that [TS]

00:11:03 ◼   ► time macro is time of shipping with the [TS]

00:11:05 ◼   ► very old version of Perl you could use [TS]

00:11:07 ◼   ► capital EQ [TS]

00:11:08 ◼   ► and the parser would choke it down and [TS]

00:11:10 ◼   ► figure out that you meant lowercase EQ [TS]

00:11:11 ◼   ► but in my later version of Perl it would [TS]

00:11:13 ◼   ► just reject that as a syntax error and [TS]

00:11:15 ◼   ► say you can't there's no capital EQ [TS]

00:11:17 ◼   ► operator it's supposed to be lowercase [TS]

00:11:18 ◼   ► EQ so that that shows somebody didn't [TS]

00:11:21 ◼   ► even crack a book and say what is the [TS]

00:11:23 ◼   ► string comparison operator because no [TS]

00:11:24 ◼   ► book ever tells you to do it in all caps [TS]

00:11:26 ◼   ► someone just miss remembered what that [TS]

00:11:28 ◼   ► operator was they typed it in all cap it [TS]

00:11:30 ◼   ► happened to execute and they went with [TS]

00:11:32 ◼   ► it that does not give me faith that the [TS]

00:11:35 ◼   ► people writing Perl code for these [TS]

00:11:36 ◼   ► installers are sort of up on their game [TS]

00:11:39 ◼   ► and it's not just limited to prod like I [TS]

00:11:41 ◼   ► said I've seen shell scripts and stuff [TS]

00:11:42 ◼   ► like that that assume there won't be [TS]

00:11:44 ◼   ► spaces in any paths or assume there [TS]

00:11:46 ◼   ► won't be spaces in volume names or other [TS]

00:11:48 ◼   ► dangerous things like that that are just [TS]

00:11:49 ◼   ► you know UNIX shell programming 101 [TS]

00:11:52 ◼   ► don't do this you're just asking for [TS]

00:11:54 ◼   ► bugs [TS]

00:11:56 ◼   ► how did we get into that topic oh you [TS]

00:11:58 ◼   ► made some snide comment about Perl [TS]

00:11:59 ◼   ► that's how we got into it but anyway [TS]

00:12:01 ◼   ► that's that's my story about the iTunes [TS]

00:12:03 ◼   ► installer and Perl I haven't looked [TS]

00:12:05 ◼   ► recently I'm assuming they're getting [TS]

00:12:06 ◼   ► better but but geez you know surprising [TS]

00:12:12 ◼   ► that they even use Perl for that and all [TS]

00:12:14 ◼   ► you'd think they'd use some you know a [TS]

00:12:16 ◼   ► more modern language like Ruby now [TS]

00:12:18 ◼   ► because you wanna use Ruby because pearl [TS]

00:12:20 ◼   ► pearl is basically UNIX distilled what [TS]

00:12:23 ◼   ► they have a UNIX operating system and [TS]

00:12:24 ◼   ► they want to do they want to basically [TS]

00:12:26 ◼   ► use shell scripting but no one like [TS]

00:12:27 ◼   ► shell scripting because it sucks like [TS]

00:12:28 ◼   ► it's you know it's a big mishmash of [TS]

00:12:30 ◼   ► stuff their conditional operators are [TS]

00:12:32 ◼   ► actually little executables named left [TS]

00:12:34 ◼   ► square bracket that's really the test [TS]

00:12:35 ◼   ► command and there's all sorts of inane [TS]

00:12:37 ◼   ► business to deal with for bash and [TS]

00:12:40 ◼   ► bourne shell script itself i guess i [TS]

00:12:42 ◼   ► don't want to use shell script because [TS]

00:12:43 ◼   ► it's too primitive and too annoying [TS]

00:12:44 ◼   ► right but they do want to do basically [TS]

00:12:49 ◼   ► shell scripting type stuff but they also [TS]

00:12:51 ◼   ► would like to have the ability to call [TS]

00:12:53 ◼   ► unix system function so you know typical [TS]

00:12:56 ◼   ► you wanna call stat you want to call you [TS]

00:12:59 ◼   ► know the equivalent of f open unlink to [TS]

00:13:01 ◼   ► remove files or you basically want [TS]

00:13:04 ◼   ► access to the system library so perl [TS]

00:13:06 ◼   ► gives you the shell scripting stuff you [TS]

00:13:08 ◼   ► want for just basic shell scripting [TS]

00:13:09 ◼   ► stuff but it also gives you access to [TS]

00:13:11 ◼   ► the underlying unix library so you don't [TS]

00:13:13 ◼   ► have to shell out to envy to rename a [TS]

00:13:15 ◼   ► file you can just call the rename [TS]

00:13:16 ◼   ► command you know you can shell out and [TS]

00:13:18 ◼   ► use just like a shell script if you want [TS]

00:13:20 ◼   ► but half the things you might shell out [TS]

00:13:21 ◼   ► to do [TS]

00:13:22 ◼   ► grepping through something or renaming a [TS]

00:13:24 ◼   ► file or deleting a file you don't need [TS]

00:13:26 ◼   ► to fork and exec something to accomplish [TS]

00:13:28 ◼   ► because you can just make the system [TS]

00:13:30 ◼   ► call that that executables going to call [TS]

00:13:32 ◼   ► for you [TS]

00:13:33 ◼   ► Python has similar things so does Ruby [TS]

00:13:35 ◼   ► but they wrap them in their own little [TS]

00:13:37 ◼   ► libraries that eventually under the [TS]

00:13:39 ◼   ► covers do this stuff but if you know [TS]

00:13:41 ◼   ► UNIX systems programming you already [TS]

00:13:42 ◼   ► know what the functions are call the [TS]

00:13:44 ◼   ► orders of the arguments and stuff like [TS]

00:13:46 ◼   ► that so for people who are used to doing [TS]

00:13:48 ◼   ► automation on unix perl is a more [TS]

00:13:50 ◼   ► natural fit than looking up ruby and [TS]

00:13:52 ◼   ► figuring out okay but the file object [TS]

00:13:54 ◼   ► what are the operations i can perform on [TS]

00:13:56 ◼   ► that and which one is you know i mean [TS]

00:13:57 ◼   ► same thing with python whereas if you [TS]

00:14:00 ◼   ► don't have that unix background who you [TS]

00:14:02 ◼   ► know learn find and learn the ruby [TS]

00:14:03 ◼   ► library for pi manipulation learn or in [TS]

00:14:05 ◼   ► you know forking processes and stuff [TS]

00:14:07 ◼   ► like that or learn the Python equivalent [TS]

00:14:10 ◼   ► but if you know unix you know for you [TS]

00:14:11 ◼   ► know exec you know the system all those [TS]

00:14:14 ◼   ► sorts of commands so that's why I think [TS]

00:14:17 ◼   ► they use Perl it's the right tool for [TS]

00:14:18 ◼   ► the job it's just not being wielded in a [TS]

00:14:21 ◼   ► competent manner sometimes [TS]

00:14:24 ◼   ► so my next follow-up thing is we talked [TS]

00:14:27 ◼   ► about Final Cut Pro 10 on the last show [TS]

00:14:29 ◼   ► a little bit and someone tweeted I think [TS]

00:14:31 ◼   ► it was today [TS]

00:14:32 ◼   ► this was Jim I'm gonna try this last [TS]

00:14:34 ◼   ► name dodge Kowski za j KO WS ki [TS]

00:14:40 ◼   ► hmm and I mentioned I was talking about [TS]

00:14:43 ◼   ► using Final Cut Pro in the classroom and [TS]

00:14:45 ◼   ► if it could get into the classrooms and [TS]

00:14:48 ◼   ► sort of train the next generation of [TS]

00:14:49 ◼   ► video editors it would be successful in [TS]

00:14:52 ◼   ► the market simply because they'd be [TS]

00:14:53 ◼   ► familiar with it and wouldn't they [TS]

00:14:55 ◼   ► wouldn't be stuck on the fact that it's [TS]

00:14:56 ◼   ► not like seven because I never loaned [TS]

00:14:57 ◼   ► something I just learned this new one [TS]

00:14:58 ◼   ► and if it really is better they will [TS]

00:15:00 ◼   ► they'll like it and take it into their [TS]

00:15:01 ◼   ► professional work with them and his [TS]

00:15:04 ◼   ► tweet was quote here we teach Final Cut [TS]

00:15:07 ◼   ► Pro 10 to our classrooms of deploying [TS]

00:15:08 ◼   ► were less insanely bad and then he's [TS]

00:15:10 ◼   ► quoting makes like a quote here trying [TS]

00:15:13 ◼   ► to say that this is the message from [TS]

00:15:15 ◼   ► Apple here are 150 codes for the App [TS]

00:15:17 ◼   ► Store good luck because remember that [TS]

00:15:20 ◼   ► Final Cut Pro 10 is only available in [TS]

00:15:21 ◼   ► the App Store so if you want to sort of [TS]

00:15:22 ◼   ► get a volume license I think they have a [TS]

00:15:25 ◼   ► thing where you can pay the money but [TS]

00:15:26 ◼   ► what they give you in exchange is a [TS]

00:15:27 ◼   ► bunch of App Store codes apparently if [TS]

00:15:29 ◼   ► you then have to go on to each machine [TS]

00:15:30 ◼   ► open the App Store click the little [TS]

00:15:32 ◼   ► redeem link enter in the code [TS]

00:15:35 ◼   ► and starts downloading in that machine [TS]

00:15:37 ◼   ► that's a manual process you really don't [TS]

00:15:39 ◼   ► want to have to do it 150 times [TS]

00:15:41 ◼   ► that's not how quote unquote enterprise [TS]

00:15:44 ◼   ► software deployment is supposed to work [TS]

00:15:47 ◼   ► now when I saw this I thought was kind [TS]

00:15:49 ◼   ► of a shame most people who don't have a [TS]

00:15:52 ◼   ► job taking care of lots of lots of [TS]

00:15:54 ◼   ► computers tend not to think about these [TS]

00:15:55 ◼   ► issues and apparently Apple doesn't [TS]

00:15:57 ◼   ► think about them too much either but I [TS]

00:15:58 ◼   ► wouldn't blame this idiocy on the App [TS]

00:16:00 ◼   ► Store because part of the promise of [TS]

00:16:03 ◼   ► digital distribution is supposed to be a [TS]

00:16:04 ◼   ► server-side awareness of who owns what [TS]

00:16:06 ◼   ► right so it's not it's not the fact that [TS]

00:16:09 ◼   ► they've gone instead of doing retail [TS]

00:16:10 ◼   ► boxes they've gone digital only that's [TS]

00:16:12 ◼   ► not the problem it's the fact they went [TS]

00:16:13 ◼   ► digital only and are not taking [TS]

00:16:15 ◼   ► advantage of one of the big reasons that [TS]

00:16:18 ◼   ► you go digital only you want the whole [TS]

00:16:21 ◼   ► point would be you'd ideally give them [TS]

00:16:23 ◼   ► your money and it would say if the [TS]

00:16:25 ◼   ► server would then know ok you whatever [TS]

00:16:27 ◼   ► corporation or whatever person are [TS]

00:16:28 ◼   ► entitled to 150 licenses and then you'd [TS]

00:16:31 ◼   ► like to be able to say okay just install [TS]

00:16:33 ◼   ► that on these 150 machines and it would [TS]

00:16:34 ◼   ► it would automatically do it because it [TS]

00:16:36 ◼   ► knows okay well the server knows how [TS]

00:16:38 ◼   ► many copies I have and I'll download it [TS]

00:16:40 ◼   ► into this machine and that takes away [TS]

00:16:41 ◼   ► one copy you know what I mean I was [TS]

00:16:44 ◼   ► thinking of example something like steam [TS]

00:16:46 ◼   ► does this a lot better where steam knows [TS]

00:16:47 ◼   ► what you own and steam knows if you get [TS]

00:16:49 ◼   ► a new PC you can sign in with your steam [TS]

00:16:51 ◼   ► account and it says oh you already own [TS]

00:16:52 ◼   ► this piece of software or you know I [TS]

00:16:54 ◼   ► don't know if Steam cares if it's [TS]

00:16:55 ◼   ► already installed in another place or [TS]

00:16:56 ◼   ► not but in theory this is they've got [TS]

00:17:00 ◼   ► all the information to provide a much [TS]

00:17:01 ◼   ► better experience than going from [TS]

00:17:03 ◼   ► machine to machine with with a physical [TS]

00:17:05 ◼   ► media or even a better experience than [TS]

00:17:07 ◼   ► taking an installer package and using [TS]

00:17:09 ◼   ► Apple's tools to try to spot that [TS]

00:17:11 ◼   ► installer package and elsewhere you [TS]

00:17:12 ◼   ► could just instruct all the individual [TS]

00:17:13 ◼   ► machines to pull from the App Store [TS]

00:17:16 ◼   ► using your credentials that say okay [TS]

00:17:18 ◼   ► here's here's the license under which [TS]

00:17:20 ◼   ► I'm supposed to be able to have a copy [TS]

00:17:22 ◼   ► of this thing go and pull from the [TS]

00:17:24 ◼   ► server and you could say App Store I'm [TS]

00:17:25 ◼   ► computer X and I would like one of the [TS]

00:17:27 ◼   ► hundred 50 licenses and it would give it [TS]

00:17:29 ◼   ► to you and it would install Final Cut [TS]

00:17:30 ◼   ► Pro for you and then you would you know [TS]

00:17:32 ◼   ► decrement the the number of licenses [TS]

00:17:34 ◼   ► that you have alright you don't even [TS]

00:17:35 ◼   ► need to be that draconian you could just [TS]

00:17:36 ◼   ► say I know you have license here you go [TS]

00:17:38 ◼   ► install it and then at some point later [TS]

00:17:39 ◼   ► there could be some sort of lazy audit [TS]

00:17:41 ◼   ► type thing that checks to make sure [TS]

00:17:43 ◼   ► you're not running more than 150 copies [TS]

00:17:44 ◼   ► it once or whatever so another case of [TS]

00:17:47 ◼   ► Apple not understand [TS]

00:17:50 ◼   ► what's good about digital distribution [TS]

00:17:52 ◼   ► or all the good things about digital [TS]

00:17:53 ◼   ► distribution they did the same thing [TS]

00:17:54 ◼   ► with the iTunes where for years and [TS]

00:17:57 ◼   ► years until very recently until iTunes [TS]

00:17:58 ◼   ► Match if you bought a song from them and [TS]

00:18:00 ◼   ► then lost it tough luck [TS]

00:18:02 ◼   ► even though they know you bought it and [TS]

00:18:03 ◼   ► even though they can confirm that you [TS]

00:18:05 ◼   ► don't have another copy of it elsewhere [TS]

00:18:06 ◼   ► when they had DRM and all their music [TS]

00:18:08 ◼   ► you know the only thing you could do is [TS]

00:18:10 ◼   ► write to support and beg them I am you [TS]

00:18:12 ◼   ► know my whole hard drive got deleted [TS]

00:18:13 ◼   ► please I bought a hundred dollars worth [TS]

00:18:15 ◼   ► of music and I please have my music and [TS]

00:18:16 ◼   ► now it was like a one-time thing like [TS]

00:18:18 ◼   ► once in a lifetime that was allowed [TS]

00:18:20 ◼   ► yeah and it's that's this the is just [TS]

00:18:23 ◼   ► ridiculous you're not that's you're [TS]

00:18:26 ◼   ► squandering one of the big advantages of [TS]

00:18:28 ◼   ► digital distribution and that was that [TS]

00:18:30 ◼   ► was part of like the record companies [TS]

00:18:31 ◼   ► deal where they only wanted one download [TS]

00:18:33 ◼   ► because they were insane old men and I [TS]

00:18:35 ◼   ► thought download was a scary thing well [TS]

00:18:36 ◼   ► they can only have one download and [TS]

00:18:38 ◼   ► that's it because that'll stop piracy [TS]

00:18:39 ◼   ► they were idiots you know so it's not [TS]

00:18:40 ◼   ► totally apples fault there but here it [TS]

00:18:42 ◼   ► is apples fault because there's no [TS]

00:18:43 ◼   ► record company there negotiating with [TS]

00:18:44 ◼   ► Final Cut Pro 10 is their software and [TS]

00:18:46 ◼   ► they made the App Store without this [TS]

00:18:48 ◼   ► infrastructure for easy ability to track [TS]

00:18:51 ◼   ► who owns what and have volume licenses [TS]

00:18:53 ◼   ► and you know I mean even if they're [TS]

00:18:55 ◼   ► going to say well we have a much better [TS]

00:18:56 ◼   ► solution for digital distribution but [TS]

00:18:58 ◼   ► you need to have Lion because only the [TS]

00:18:59 ◼   ► lion app store app knows how to like [TS]

00:19:01 ◼   ► auto connect and ask you know or the new [TS]

00:19:05 ◼   ► version of Apple remote desktop maybe [TS]

00:19:06 ◼   ► can tell all the machines go get your [TS]

00:19:07 ◼   ► software I'm telling you you know again [TS]

00:19:10 ◼   ► it's better than taking the having Apple [TS]

00:19:12 ◼   ► no desktop which is what it can do now [TS]

00:19:13 ◼   ► take and install our package and splat [TS]

00:19:15 ◼   ► it onto each machine from the server you [TS]

00:19:17 ◼   ► just tell each one to ask Apple for the [TS]

00:19:19 ◼   ► software that it's entitled to and it [TS]

00:19:21 ◼   ► would pull it down install it but these [TS]

00:19:25 ◼   ► are all very these are all very [TS]

00:19:26 ◼   ► enterprise-e things it's not even so [TS]

00:19:29 ◼   ► much enterprise I gotta go back to and [TS]

00:19:31 ◼   ► when I work to the e-book store palm [TS]

00:19:34 ◼   ► digital media which was earlier peanut [TS]

00:19:36 ◼   ► press they did one of the first and was [TS]

00:19:39 ◼   ► at one time the biggest electronic book [TS]

00:19:41 ◼   ► download store and one of the headlining [TS]

00:19:44 ◼   ► features from day one was never lose [TS]

00:19:47 ◼   ► your stuff when you buy it we have a [TS]

00:19:49 ◼   ► page on on the site called your [TS]

00:19:50 ◼   ► bookshelf and it shows everything you've [TS]

00:19:52 ◼   ► ever bought and at any time if you want [TS]

00:19:54 ◼   ► to redownload or you know download your [TS]

00:19:56 ◼   ► stuff for wherever you happen to be go [TS]

00:19:58 ◼   ► to the your bookshelf page and download [TS]

00:19:59 ◼   ► your stuff that's the you know it's not [TS]

00:20:01 ◼   ► physical books we don't have to ship it [TS]

00:20:02 ◼   ► to you and forget it [TS]

00:20:03 ◼   ► we keep track of everything we know you [TS]

00:20:04 ◼   ► bought and at any time if you want it [TS]

00:20:06 ◼   ► again you can get it so that's it's not [TS]

00:20:10 ◼   ► an obscure enterprise feature we weren't [TS]

00:20:11 ◼   ► selling into enterprises we were just [TS]

00:20:13 ◼   ► trying to sell to consumers and say this [TS]

00:20:14 ◼   ► is better than physical media because it [TS]

00:20:17 ◼   ► you don't have to keep track of it if [TS]

00:20:18 ◼   ► you lose it so what come download it [TS]

00:20:20 ◼   ► again it's yours forever you bought it [TS]

00:20:21 ◼   ► and it's digital so we can just give it [TS]

00:20:23 ◼   ► to you whenever the distribution of apps [TS]

00:20:26 ◼   ► onto machines seems kind of enterprising [TS]

00:20:28 ◼   ► but it's just a natural extrapolation of [TS]

00:20:31 ◼   ► digital downloads the way they should [TS]

00:20:33 ◼   ► actually work and against Steam does it [TS]

00:20:35 ◼   ► much better than Apple does where no [TS]

00:20:37 ◼   ► matter what machine you're on if you get [TS]

00:20:39 ◼   ► a new PC download Steam install it sign [TS]

00:20:41 ◼   ► in you can get all your stuff you know [TS]

00:20:43 ◼   ► and you know what they even do it in a [TS]

00:20:45 ◼   ► cross-platform way yeah you buy it on [TS]

00:20:47 ◼   ► one thing then you get a Mac install [TS]

00:20:49 ◼   ► steam sign in anything on those pieces [TS]

00:20:51 ◼   ► of software that's available for the Mac [TS]

00:20:52 ◼   ► you can download that's why people love [TS]

00:20:53 ◼   ► Steam so much I wanna buy games not [TS]

00:20:56 ◼   ► outside steam because steam takes away [TS]

00:20:57 ◼   ► all the hassles I've got portal 2 [TS]

00:20:59 ◼   ► sitting right here never launched it [TS]

00:21:01 ◼   ► it's pretty sad whoa no no no you good [TS]

00:21:04 ◼   ► time you're supposed to be your reward [TS]

00:21:05 ◼   ► for moving to Austin once you get [TS]

00:21:06 ◼   ► settled but I guess it's taking longer [TS]

00:21:08 ◼   ► than expected I'm not settled in I don't [TS]

00:21:09 ◼   ► even have a mouse I was told it'd be [TS]

00:21:12 ◼   ► better to play with him out yes you need [TS]

00:21:15 ◼   ► a mouse so I just been playing minecraft [TS]

00:21:18 ◼   ► if you have time to play Minecraft start [TS]

00:21:20 ◼   ► playing portal I don't know [TS]

00:21:22 ◼   ► uh-huh well is it still on storage [TS]

00:21:25 ◼   ► somewhere is that why the mouse yeah [TS]

00:21:28 ◼   ► yeah they're in storage and they'll be [TS]

00:21:30 ◼   ► here in another week and a half all [TS]

00:21:32 ◼   ► right well you can hold out if you do [TS]

00:21:33 ◼   ► multiplayer on that I have not tried the [TS]

00:21:36 ◼   ► multiplayer like I play portal for the [TS]

00:21:38 ◼   ► single-player experience people said the [TS]

00:21:40 ◼   ► co-operative two-player is fun but I [TS]

00:21:42 ◼   ► don't know it's cooperative it's not you [TS]

00:21:45 ◼   ► know you know it's not deathmatch you're [TS]

00:21:47 ◼   ► not running around yeah a deathmatch [TS]

00:21:48 ◼   ► wouldn't really make sense yeah just [TS]

00:21:50 ◼   ► portaling people away from you yes kind [TS]

00:21:53 ◼   ► of silly well our first sponsor this [TS]

00:21:55 ◼   ► week is sound studio 4 I love this app [TS]

00:21:57 ◼   ► it's an easy-to-use Mac app for [TS]

00:22:00 ◼   ► recording and editing digital audio on [TS]

00:22:01 ◼   ► your computer do anything with this from [TS]

00:22:04 ◼   ► digitizing old tapes and vinyl records [TS]

00:22:06 ◼   ► to recording live performances podcasts [TS]

00:22:09 ◼   ► whatever it is and you can edit them too [TS]

00:22:10 ◼   ► with crossfades you can tweak the levels [TS]

00:22:12 ◼   ► and EQ whatever it is that you want to [TS]

00:22:15 ◼   ► do really this app will let you do it [TS]

00:22:16 ◼   ► and [TS]

00:22:17 ◼   ► you can take this high-quality master [TS]

00:22:18 ◼   ► that you've created and you can save it [TS]

00:22:20 ◼   ► out into a ton of file formats AI f WAV [TS]

00:22:23 ◼   ► mpeg-4 AAC or John Syracuse's absolute [TS]

00:22:26 ◼   ► favorite dog forbus this has been the [TS]

00:22:29 ◼   ► maxim most popular audio program for [TS]

00:22:31 ◼   ► many years and the guys are continuing [TS]

00:22:34 ◼   ► to update this all the time adding new [TS]

00:22:35 ◼   ► features I mean it's a 64-bit app it's [TS]

00:22:38 ◼   ► just awesome so you can find sound [TS]

00:22:41 ◼   ► studio for at felt-tip comm /ss as well [TS]

00:22:45 ◼   ► as in the Mac App Store highly recommend [TS]

00:22:47 ◼   ► this app please go check it out [TS]

00:22:49 ◼   ► so my next bit of follow up is we talked [TS]

00:22:52 ◼   ► about Google Plus a lot last show and I [TS]

00:22:55 ◼   ► saw a story go by this week that Google [TS]

00:22:58 ◼   ► plans to retire the blogger and Picasa [TS]

00:23:00 ◼   ► brand names did you see that yeah I saw [TS]

00:23:02 ◼   ► that this morning actually not a [TS]

00:23:06 ◼   ► surprise who's that is surprised too [TS]

00:23:07 ◼   ► well now they lost are they're getting [TS]

00:23:10 ◼   ► rid of they didn't say they're getting [TS]

00:23:12 ◼   ► rid of this software they said they're [TS]

00:23:13 ◼   ► retiring the names and it's all just [TS]

00:23:15 ◼   ► going to sort of fold under Google Plus [TS]

00:23:17 ◼   ► I guess yeah there's this phenomenon [TS]

00:23:21 ◼   ► where promising young companies get [TS]

00:23:23 ◼   ► purchased by Google and then it never [TS]

00:23:25 ◼   ► heard from again or their pace of [TS]

00:23:28 ◼   ► innovation and and releasing comes to a [TS]

00:23:31 ◼   ► halt or other sorts of bad things like [TS]

00:23:33 ◼   ► the idea that Google buys companies to [TS]

00:23:36 ◼   ► protect themselves from possible [TS]

00:23:38 ◼   ► competitors to gain talent but not so [TS]

00:23:40 ◼   ► much to continue doing what that company [TS]

00:23:43 ◼   ► was doing although sometimes they will [TS]

00:23:45 ◼   ► say that they will we want to get this [TS]

00:23:46 ◼   ► company now that were part of Google boy [TS]

00:23:48 ◼   ► will be able to make blogger the best [TS]

00:23:50 ◼   ► blogging platform ever or we'll just [TS]

00:23:53 ◼   ► kind of stand still while their blogging [TS]

00:23:54 ◼   ► platforms do interesting things Oh [TS]

00:23:55 ◼   ► Picasa it was that in-house cool or do [TS]

00:23:58 ◼   ► they buy it they bought Picasa pretty [TS]

00:24:00 ◼   ► sure they bought it yeah I don't use [TS]

00:24:02 ◼   ► Picasa I tried a couple of times [TS]

00:24:05 ◼   ► especially when they when they had face [TS]

00:24:07 ◼   ► recognition before iPhoto was I tried [TS]

00:24:09 ◼   ► bringing some photos into Picasa to see [TS]

00:24:10 ◼   ► the face recognition it's not work [TS]

00:24:12 ◼   ► okay yeah it worked about as well as the [TS]

00:24:14 ◼   ► iPhone one but the rest of the Picasa [TS]

00:24:16 ◼   ► experience was not up to the iPhoto [TS]

00:24:17 ◼   ► level polished for me I also didn't like [TS]

00:24:21 ◼   ► the Google software updater that gets [TS]

00:24:23 ◼   ► this little clause into your system and [TS]

00:24:24 ◼   ► you can't ever get rid of it and it's [TS]

00:24:26 ◼   ► constantly popping up saying hey some [TS]

00:24:27 ◼   ► Google app you have needs to be updated [TS]

00:24:31 ◼   ► I was like I'm not even running a new [TS]

00:24:32 ◼   ► Google app so you just did a persistent [TS]

00:24:33 ◼   ► daemon process then you hunt it down and [TS]

00:24:35 ◼   ► find the launch D item that's making it [TS]

00:24:38 ◼   ► launch and try to kill it but the next [TS]

00:24:39 ◼   ► time you install anything from Google [TS]

00:24:40 ◼   ► its back and that turned me off was to [TS]

00:24:42 ◼   ► like a real player ish kids ask your [TS]

00:24:45 ◼   ► parents about real Blair [TS]

00:24:46 ◼   ► so anyway vlogger and Picasa tiring [TS]

00:24:51 ◼   ► tiring the names is uh is making me [TS]

00:24:55 ◼   ► realize something that I didn't realize [TS]

00:24:56 ◼   ► when I just tried Google Plus because [TS]

00:24:57 ◼   ► Google+ came out I got the invite I [TS]

00:24:59 ◼   ► started playing with it I didn't read [TS]

00:25:00 ◼   ► all the stories about it and like a [TS]

00:25:02 ◼   ► Steve Levy levy I don't hire brands last [TS]

00:25:05 ◼   ► name I'll go I'll go with levy another [TS]

00:25:08 ◼   ► old school Mac guy from way back in fact [TS]

00:25:10 ◼   ► I've got an autographed copy of his book [TS]

00:25:12 ◼   ► insanely great about the creation of the [TS]

00:25:14 ◼   ► Macintosh so you met him and you signed [TS]

00:25:16 ◼   ► your book but you don't know how to [TS]

00:25:17 ◼   ► pronounce his name he did not sign my [TS]

00:25:18 ◼   ► book I got a signed copy of the book [TS]

00:25:20 ◼   ► from the bookstore you know and I [TS]

00:25:21 ◼   ► author's like sign a whole bunch of [TS]

00:25:22 ◼   ► books and I leave them on the shelf [TS]

00:25:24 ◼   ► I know ubers or whatever I didn't know [TS]

00:25:26 ◼   ► that yeah so anyway I do have a signed [TS]

00:25:29 ◼   ► copy of that book it's a little bit rose [TS]

00:25:30 ◼   ► tinted glasses kind of about the early [TS]

00:25:32 ◼   ► days of the Mac development but anyway [TS]

00:25:34 ◼   ► he's an old Mac guy he spent a year [TS]

00:25:35 ◼   ► apparently on and off interviewing [TS]

00:25:38 ◼   ► people at Google about Google+ and it [TS]

00:25:41 ◼   ► frames it his story frames that has sort [TS]

00:25:43 ◼   ► of a bet the company type of thing where [TS]

00:25:45 ◼   ► Google was realizing that it's not [TS]

00:25:48 ◼   ► enough to just be the place where people [TS]

00:25:50 ◼   ► search for stuff and you sell ads and [TS]

00:25:51 ◼   ► things everything online was going [TS]

00:25:52 ◼   ► social so they needed to not just have a [TS]

00:25:54 ◼   ► social aspect or a separate social thing [TS]

00:25:56 ◼   ► like buzz or whatever but they have to [TS]

00:25:58 ◼   ► reform the company in the image of not [TS]

00:26:02 ◼   ► in the image of Facebook but more people [TS]

00:26:04 ◼   ► centric rather than data centric because [TS]

00:26:06 ◼   ► that's how people seem to be relating [TS]

00:26:08 ◼   ► online and yet look at look at the [TS]

00:26:09 ◼   ► Google+ URLs that were given yeah that's [TS]

00:26:13 ◼   ► the thing you probably like that you [TS]

00:26:15 ◼   ► probably that's your probably favorite [TS]

00:26:16 ◼   ► feature of Google+ I was told that [TS]

00:26:18 ◼   ► that's temporary there was some thread [TS]

00:26:20 ◼   ► about that and I saw on Google+ with [TS]

00:26:22 ◼   ► some unofficial great so here's a here [TS]

00:26:23 ◼   ► before you get into it here's what we're [TS]

00:26:24 ◼   ► talking about right now if you were to [TS]

00:26:27 ◼   ► go to your profile or your friends [TS]

00:26:29 ◼   ► profile on Google+ it'll say plus [TS]

00:26:31 ◼   ► google.com slash and it'll have is it a [TS]

00:26:35 ◼   ► 16 character string of numbers is it 18 [TS]

00:26:38 ◼   ► I think it's like more than that it's [TS]

00:26:40 ◼   ► like 40 or something it's a long long [TS]

00:26:44 ◼   ► stringing numbers slash posts so so you [TS]

00:26:47 ◼   ► know my url is plus google.com slash one [TS]

00:26:50 ◼   ► five eight seven four nine I mean it's [TS]

00:26:51 ◼   ► like remember the one where data was [TS]

00:26:53 ◼   ► setting a passcode and he just reads the [TS]

00:26:56 ◼   ► passcode and it's like a thousand [TS]

00:26:58 ◼   ► characters long and he does it just like [TS]

00:27:00 ◼   ► a very good Android would reciting it [TS]

00:27:02 ◼   ► perfectly uh it's like that and it just [TS]

00:27:06 ◼   ► it's so weird that that's like I get [TS]

00:27:08 ◼   ► everybody when I tweeted about this when [TS]

00:27:11 ◼   ► I tweeted about this I got a ton of [TS]

00:27:13 ◼   ► responses from people saying we'll go to [TS]

00:27:15 ◼   ► G+ tio and you can you can get a nice [TS]

00:27:21 ◼   ► Google+ URL well it's not a Google+ URL [TS]

00:27:24 ◼   ► it's a URL shortener that all it does is [TS]

00:27:26 ◼   ► redirect so you you enter in your [TS]

00:27:29 ◼   ► Google+ number your 40 string character [TS]

00:27:33 ◼   ► and then you tell it the name that you [TS]

00:27:35 ◼   ► want that to redirect to and essentially [TS]

00:27:38 ◼   ► then you've grabbed that name well I [TS]

00:27:39 ◼   ► could have entered your name there's no [TS]

00:27:41 ◼   ► checks there there's nothing that [TS]

00:27:43 ◼   ► prevents me from making up a name or [TS]

00:27:45 ◼   ► using yours if you don't happen to have [TS]

00:27:47 ◼   ► already gotten it it's a third party [TS]

00:27:49 ◼   ► thing it's not run by Google other [TS]

00:27:50 ◼   ► people will say oh well just use a you [TS]

00:27:52 ◼   ► know Google profiles will work so go to [TS]

00:27:54 ◼   ► profiles google.com slash your name well [TS]

00:27:57 ◼   ► that only works if you actually had [TS]

00:27:58 ◼   ► already set up a Google profile prior to [TS]

00:28:01 ◼   ► Google+ which eight Google profiles and [TS]

00:28:04 ◼   ► and I didn't so that's not there so [TS]

00:28:07 ◼   ► you've got this crazy URL it just shows [TS]

00:28:09 ◼   ► it just shows that as much as Google is [TS]

00:28:11 ◼   ► trying to be more personal that this is [TS]

00:28:15 ◼   ► an epically huge failure of being more [TS]

00:28:19 ◼   ► social me oh I want to check out your [TS]

00:28:21 ◼   ► Google+ who are you oh well I guess you [TS]

00:28:23 ◼   ► could search for my name or maybe you [TS]

00:28:25 ◼   ► could search for my email but I'm not [TS]

00:28:27 ◼   ► sure did I use my gmail address or my [TS]

00:28:29 ◼   ► other one I can't remember so I think [TS]

00:28:31 ◼   ► Google would say they do want you to [TS]

00:28:33 ◼   ► search but first let me tell you what I [TS]

00:28:34 ◼   ► call reading with variable if you did [TS]

00:28:37 ◼   ► the profile thing before Google+ lunch [TS]

00:28:40 ◼   ► and you pick the profile name the fact [TS]

00:28:43 ◼   ► that that profile name doesn't work is [TS]

00:28:44 ◼   ► just because Google+ hasn't integrated [TS]

00:28:47 ◼   ► it yet the plan is from what I [TS]

00:28:49 ◼   ► understand to make whatever you picked [TS]

00:28:51 ◼   ► is your Google profile name work but [TS]

00:28:53 ◼   ► what if I picked a Google profile name [TS]

00:28:54 ◼   ► with a different account on Google than [TS]

00:28:56 ◼   ► I used with this one [TS]

00:28:58 ◼   ► well there is a there is a link [TS]

00:28:59 ◼   ► somewhere in there where it says do you [TS]

00:29:01 ◼   ► want to have a better URL click this [TS]

00:29:03 ◼   ► link and you can change it and you click [TS]

00:29:04 ◼   ► the link and it leads you to a screen [TS]

00:29:05 ◼   ► that has no place for you to change it [TS]

00:29:06 ◼   ► and the explanation for that was that [TS]

00:29:08 ◼   ► they just haven't finished yet basically [TS]

00:29:10 ◼   ► I haven't even found that screen Google+ [TS]

00:29:12 ◼   ► is not a completely baked yet I'm [TS]

00:29:14 ◼   ► surprised doesn't have a beta label [TS]

00:29:15 ◼   ► someone on Twitter was saying you know [TS]

00:29:17 ◼   ► it's not like Google+ is beta well [TS]

00:29:19 ◼   ► they're calling it what was it we were [TS]

00:29:21 ◼   ► talking about this on another show [TS]

00:29:22 ◼   ► they're calling it a wasn't beta it was [TS]

00:29:26 ◼   ► like a live test or what was the [TS]

00:29:29 ◼   ► chatroom help me out here what are they [TS]

00:29:30 ◼   ► calling doesn't matter what they call [TS]

00:29:33 ◼   ► that the bottom line is doesn't matter [TS]

00:29:34 ◼   ► what they call Gmail was called a beta [TS]

00:29:36 ◼   ► for how many years two years it limited [TS]

00:29:38 ◼   ► field tests are calling it a field test [TS]

00:29:39 ◼   ► all right I saw it yeah so again I [TS]

00:29:42 ◼   ► wouldn't call even though they don't say [TS]

00:29:44 ◼   ► beta it's clear that this is not [TS]

00:29:46 ◼   ► completely done but still isn't that [TS]

00:29:49 ◼   ► isn't that the one thing that people [TS]

00:29:51 ◼   ► wonder about only people care about URLs [TS]

00:29:54 ◼   ► or geeks like us that also just know [TS]

00:29:55 ◼   ► that's not true what if my twitter ID [TS]

00:29:57 ◼   ► was one nine eight seven five four four [TS]

00:29:59 ◼   ► one seven wqr are two seventy-five [TS]

00:30:03 ◼   ► shocked the number of people who do not [TS]

00:30:04 ◼   ► know how to get to someone's Twitter [TS]

00:30:06 ◼   ► page they nobody knows how to type [TS]

00:30:07 ◼   ► twitter.com slash username except for [TS]

00:30:09 ◼   ► people listening to this show I [TS]

00:30:11 ◼   ► guarantee you they just go to Twitter [TS]

00:30:12 ◼   ► and they search or something really Hey [TS]

00:30:14 ◼   ► they haven't yes that's how we're at [TS]

00:30:16 ◼   ► scrappy yeah the other thing I'll point [TS]

00:30:17 ◼   ► out is their URLs even though it has [TS]

00:30:19 ◼   ► that big giant number in there [TS]

00:30:20 ◼   ► it's Google+ comm slash big giant number [TS]

00:30:24 ◼   ► slash posts and big giant number [TS]

00:30:25 ◼   ► redirects to slash post there's no [TS]

00:30:27 ◼   ► question mark no query string there's no [TS]

00:30:30 ◼   ► fragment they don't have that stupid [TS]

00:30:31 ◼   ► hash mark exclamation yeah those are two [TS]

00:30:33 ◼   ► that's the worst [TS]

00:30:34 ◼   ► so it could have been worse isn't you [TS]

00:30:36 ◼   ► know you want to go real cool there's no [TS]

00:30:37 ◼   ► like J session ID Java crap you know the [TS]

00:30:40 ◼   ► URLs can be much worse than what they [TS]

00:30:41 ◼   ► have here and yes it isn't knowing they [TS]

00:30:43 ◼   ► have a number instead of username but I [TS]

00:30:44 ◼   ► assume they will fix it [TS]

00:30:46 ◼   ► ah but you're angry about it I can see [TS]

00:30:48 ◼   ► I'm not happy with it because it just [TS]

00:30:50 ◼   ► represents to me that the fact that no [TS]

00:30:53 ◼   ► matter how pretty you make it behind the [TS]

00:30:55 ◼   ► scenes Google is a robot it's not a [TS]

00:30:57 ◼   ► human being I think you are reading too [TS]

00:30:58 ◼   ► much into that fall much false all right [TS]

00:31:01 ◼   ► but anyway let me develop blogger and [TS]

00:31:04 ◼   ► Picasa thing so the the thing I was [TS]

00:31:07 ◼   ► trying to get at was that in theory and [TS]

00:31:10 ◼   ► I'm seeing a little bit this in practice [TS]

00:31:12 ◼   ► this whole effort is basically trying to [TS]

00:31:15 ◼   ► turn the entire company around that's [TS]

00:31:17 ◼   ► why this Google+ is integrated into so [TS]

00:31:20 ◼   ► many other aspects of their business [TS]

00:31:21 ◼   ► that they want people to think more [TS]

00:31:24 ◼   ► about themselves their relationships and [TS]

00:31:26 ◼   ► their friends when I think about Google [TS]

00:31:27 ◼   ► versus thinking about that search box [TS]

00:31:29 ◼   ► and the thing that leads you elsewhere [TS]

00:31:31 ◼   ► and retiring these other names is a [TS]

00:31:34 ◼   ► natural part of that because they're [TS]

00:31:36 ◼   ► trying to get they picked Google+ as [TS]

00:31:38 ◼   ► their brand and they're trying to get [TS]

00:31:39 ◼   ► unified branding on this new message and [TS]

00:31:42 ◼   ► every other brand that they have out [TS]

00:31:44 ◼   ► there that's related to people or [TS]

00:31:46 ◼   ► relationships like bloggers here is my [TS]

00:31:48 ◼   ► stuff that I say Picasa here are my [TS]

00:31:49 ◼   ► pictures they want to keep those [TS]

00:31:51 ◼   ► features probably but they don't want to [TS]

00:31:54 ◼   ► distract from the Google+ brand so the [TS]

00:31:57 ◼   ► bottom line is the Google+ seems like a [TS]

00:31:59 ◼   ► much bigger deal to the company then it [TS]

00:32:01 ◼   ► may initially seem based on their tepid [TS]

00:32:04 ◼   ► Facebook clone with circles thing that [TS]

00:32:07 ◼   ► you've been hearing about people using [TS]

00:32:08 ◼   ► and by the way people who are asking for [TS]

00:32:11 ◼   ► invites or we don't have invites or an [TS]

00:32:13 ◼   ► upset you're not missing anything that's [TS]

00:32:14 ◼   ► it's a half-finished piece of software [TS]

00:32:16 ◼   ► you'll get to join it soon enough think [TS]

00:32:18 ◼   ► about when everyone else was on Gmail [TS]

00:32:19 ◼   ► and you couldn't get an invite [TS]

00:32:20 ◼   ► eventually you got on Gmail its email [TS]

00:32:22 ◼   ► right the what Google would probably [TS]

00:32:24 ◼   ► hope is that it is less exciting that [TS]

00:32:26 ◼   ► you think once you get on it because [TS]

00:32:28 ◼   ► they just want it to become a natural [TS]

00:32:29 ◼   ► part of your life and not this amazing [TS]

00:32:32 ◼   ► new interesting thing like it's not [TS]

00:32:33 ◼   ► suppose to be a novelty they want it to [TS]

00:32:34 ◼   ► be integrated into your life the same [TS]

00:32:35 ◼   ► way Gmail and Google search are it's [TS]

00:32:37 ◼   ► just another part of your day so it will [TS]

00:32:40 ◼   ► come to you eventually there are no more [TS]

00:32:42 ◼   ► invites as far as I know nobody has them [TS]

00:32:44 ◼   ► right for a brief period of time they [TS]

00:32:46 ◼   ► did have them but apparently they were [TS]

00:32:47 ◼   ► being too widely spread so if I add [TS]

00:32:49 ◼   ► somebody in my circle to a circle right [TS]

00:32:51 ◼   ► now and I enter in their email address [TS]

00:32:54 ◼   ► that's not really inviting them that's [TS]

00:32:57 ◼   ► just putting them in and what does that [TS]

00:33:02 ◼   ► do [TS]

00:33:03 ◼   ► yeah the bunch of people saying well if [TS]

00:33:05 ◼   ► you tagged someone in a photo they get [TS]

00:33:07 ◼   ► an automatic invite if you put someone [TS]

00:33:08 ◼   ► in a circle they get an invite yeah [TS]

00:33:10 ◼   ► there was all sorts of backdoors when [TS]

00:33:11 ◼   ► they first took away the invites to [TS]

00:33:13 ◼   ► where by somehow [TS]

00:33:14 ◼   ► attaching them to some activity of your [TS]

00:33:18 ◼   ► own in Google+ they would get a [TS]

00:33:21 ◼   ► legitimate invite I think they've [TS]

00:33:22 ◼   ► stopped all those little holes with the [TS]

00:33:25 ◼   ► invites from [TS]

00:33:25 ◼   ► escaping but because I tried them a few [TS]

00:33:28 ◼   ► times in it didn't work but luckily I [TS]

00:33:29 ◼   ► gave the one invited it actually did [TS]

00:33:31 ◼   ► give was to my wife on the day I signed [TS]

00:33:33 ◼   ► up and that invite work for her and then [TS]

00:33:35 ◼   ► I quickly took away the invites so for [TS]

00:33:36 ◼   ► anyone asking I have no invites to give [TS]

00:33:38 ◼   ► out nobody has any invites to give out [TS]

00:33:39 ◼   ► I'm sure there'll be more when they're [TS]

00:33:41 ◼   ► back just be patient you wouldn't be [TS]

00:33:45 ◼   ► saying it quite so in quite such a [TS]

00:33:49 ◼   ► self-contented way if you were one of [TS]

00:33:51 ◼   ► the people that wanted to try it and I [TS]

00:33:52 ◼   ► think most of the time when I'm not in [TS]

00:33:54 ◼   ► on an invite thing I'm like I'll see it [TS]

00:33:56 ◼   ► when it comes out that's what you say [TS]

00:33:58 ◼   ► but you don't really feel that well it [TS]

00:33:59 ◼   ► because I'm usually not even allowed [TS]

00:34:00 ◼   ► invites one thing I didn't get invite [TS]

00:34:02 ◼   ► for I was annoyed and I forget what it [TS]

00:34:03 ◼   ► was I can't remember now it wasn't Gmail [TS]

00:34:06 ◼   ► because I had to wait a while for that [TS]

00:34:07 ◼   ► invite there was some service that most [TS]

00:34:12 ◼   ► people wouldn't care about and it was [TS]

00:34:13 ◼   ► the one that I was annoyed that didn't [TS]

00:34:15 ◼   ► get an invite out I'm more annoyed when [TS]

00:34:16 ◼   ► I don't get an invite to an obscure [TS]

00:34:17 ◼   ► service they don't like five people in [TS]

00:34:19 ◼   ► the world will actually like and I'm one [TS]

00:34:20 ◼   ► of the five and I didn't get an invite [TS]

00:34:21 ◼   ► versus something like Google+ it's [TS]

00:34:23 ◼   ► supposed to be for everybody and I [TS]

00:34:24 ◼   ► didn't happen to get one so what I would [TS]

00:34:26 ◼   ► just wait so yeah well try not to talk [TS]

00:34:29 ◼   ► about Google+ for the people who can't [TS]

00:34:31 ◼   ► see it I'm sure I do like the little [TS]

00:34:35 ◼   ► animations when you add somebody to you [TS]

00:34:36 ◼   ► have you tried adding somebody to one of [TS]

00:34:38 ◼   ► your circles and they're already in [TS]

00:34:40 ◼   ► there I haven't tried to try that and [TS]

00:34:42 ◼   ► watch the animation see what happens how [TS]

00:34:46 ◼   ► many circles do you have to have like [TS]

00:34:47 ◼   ► three or do you use the default ones I [TS]

00:34:50 ◼   ► have I don't use the default ones I have [TS]

00:34:53 ◼   ► I haven't deleted all default ones I get [TS]

00:34:55 ◼   ► one degree ten circles but some of them [TS]

00:34:59 ◼   ► are neat idea fault like I have a [TS]

00:35:01 ◼   ► following circle because it was a [TS]

00:35:02 ◼   ► default but it's got zero people in it [TS]

00:35:05 ◼   ► my Apple nerds one is filling up fast [TS]

00:35:07 ◼   ► now when you when you put people into [TS]

00:35:10 ◼   ► your apple new group do it depending on [TS]

00:35:13 ◼   ► their setting you could notify them that [TS]

00:35:15 ◼   ► you've done that right I don't know I've [TS]

00:35:17 ◼   ► just been putting people in I don't know [TS]

00:35:19 ◼   ► if it's sending notifications I [TS]

00:35:20 ◼   ► apologize if it is I try not to do [TS]

00:35:22 ◼   ► things that make people send I don't [TS]

00:35:24 ◼   ► even know if there's a setting for that [TS]

00:35:25 ◼   ► we're all just learning here I'll just [TS]

00:35:28 ◼   ► figuring out how this works out and one [TS]

00:35:29 ◼   ► more thing in Google+ some another [TS]

00:35:31 ◼   ► person on Twitter was talking to me [TS]

00:35:32 ◼   ► about Google scaling you know the fact [TS]

00:35:35 ◼   ► that I always say they're so great at [TS]

00:35:36 ◼   ► operations but now they had to limit [TS]

00:35:38 ◼   ► their invites and as I [TS]

00:35:39 ◼   ► last show limiting invites maybe part of [TS]

00:35:42 ◼   ► how they scale now someone else was [TS]

00:35:44 ◼   ► complaining that they were getting bad [TS]

00:35:47 ◼   ► responses from the server like [TS]

00:35:48 ◼   ► overcapacity equivalent of the fail [TS]

00:35:50 ◼   ► whale I have not seen a single thing in [TS]

00:35:52 ◼   ► Google+ that has not allowed me to do [TS]

00:35:55 ◼   ► what I wanted no server errors no delays [TS]

00:35:57 ◼   ► no messages no nothing like that [TS]

00:36:00 ◼   ► some people have apparently but the idea [TS]

00:36:03 ◼   ► that because Google is good at [TS]

00:36:05 ◼   ► operations mean they can launch a [TS]

00:36:06 ◼   ► brand-new product this pervasive on day [TS]

00:36:08 ◼   ► one and scale to a hundred million [TS]

00:36:09 ◼   ► people within the first five hours [TS]

00:36:11 ◼   ► that's not the way scaling works you [TS]

00:36:12 ◼   ► build it to scale so that 100 million [TS]

00:36:15 ◼   ► people eventually are led in by you at a [TS]

00:36:18 ◼   ► reasonable pace you don't have to [TS]

00:36:20 ◼   ► rewrite the application in a [TS]

00:36:21 ◼   ► counterexample this would be Twitter [TS]

00:36:22 ◼   ► where they built it it built it in an [TS]

00:36:24 ◼   ► expedient manner I don't know what the [TS]

00:36:26 ◼   ► user originally I think they just use [TS]

00:36:27 ◼   ► rails the use my sequel in the backend [TS]

00:36:28 ◼   ► whatever the user was built it was built [TS]

00:36:30 ◼   ► in a conventional manner and they had to [TS]

00:36:33 ◼   ► rewrite it at least once possibly [TS]

00:36:35 ◼   ► multiple times during their scale-up [TS]

00:36:37 ◼   ► because they hadn't built it to scale up [TS]

00:36:39 ◼   ► to hundreds of millions of people Google [TS]

00:36:42 ◼   ► everything they build is built to scale [TS]

00:36:44 ◼   ► the hundreds and billions of people that [TS]

00:36:45 ◼   ► doesn't mean that on day one it supports [TS]

00:36:47 ◼   ► a hundred million people you don't have [TS]

00:36:48 ◼   ► to work out the bugs figure out where [TS]

00:36:49 ◼   ► the bottlenecks are but their [TS]

00:36:50 ◼   ► infrastructure supports it so there's [TS]

00:36:52 ◼   ► going to be no point in the next two [TS]

00:36:54 ◼   ► months or whatever where they say oh my [TS]

00:36:56 ◼   ► god we really screwed this up we have to [TS]

00:36:57 ◼   ► rewrite Google+ from scratch because [TS]

00:36:59 ◼   ► Twitter was basically rewritten from [TS]

00:37:01 ◼   ► scratch at least once possibly multiple [TS]

00:37:03 ◼   ► times and you could do that with Twitter [TS]

00:37:05 ◼   ► because it's a simple enough service but [TS]

00:37:06 ◼   ► you can't really go to Google+ that's [TS]

00:37:08 ◼   ► what me that's what I mean when I say [TS]

00:37:09 ◼   ► Google has the infrastructure to scale [TS]

00:37:10 ◼   ► any product you think of an idea like [TS]

00:37:12 ◼   ► Google Blog buzz or even wave which had [TS]

00:37:14 ◼   ► some performance difficulties I you know [TS]

00:37:16 ◼   ► if if they had decided to stick with [TS]

00:37:18 ◼   ► that their infrastructure would have [TS]

00:37:19 ◼   ► supported scaling to to millions of [TS]

00:37:21 ◼   ► users so everything they build has to [TS]

00:37:23 ◼   ► pass that bar and they have the [TS]

00:37:25 ◼   ► infrastructure to make it work already [TS]

00:37:26 ◼   ► it's just a question of figuring out how [TS]

00:37:29 ◼   ► best to deploy it on an infrastructure [TS]

00:37:30 ◼   ► and of course fixing bugs and stuff like [TS]

00:37:32 ◼   ► that so that's why they have to have a [TS]

00:37:34 ◼   ► slow rollout instead of the big bang [TS]

00:37:37 ◼   ► release because I mean they're just fix [TS]

00:37:38 ◼   ► you know this features of their existing [TS]

00:37:39 ◼   ► software there's bugs in the software [TS]

00:37:41 ◼   ► and some of those bugs are going to our [TS]

00:37:42 ◼   ► Navy performance-related but I guarantee [TS]

00:37:44 ◼   ► you they will not entirely need to [TS]

00:37:46 ◼   ► rewrite Google+ in six months that's [TS]

00:37:49 ◼   ► what I mean one that their operations [TS]

00:37:50 ◼   ► are ready to go to web scale for [TS]

00:37:53 ◼   ► any type of application which is [TS]

00:37:54 ◼   ► impressive when you think about it [TS]

00:37:55 ◼   ► because very few other companies like a [TS]

00:37:58 ◼   ► company can have the expertise to build [TS]

00:37:59 ◼   ► a web scale application that scales to [TS]

00:38:01 ◼   ► millions and millions of people but it's [TS]

00:38:03 ◼   ► much it's much harder to make a generic [TS]

00:38:06 ◼   ► infrastructure on top of which anyone [TS]

00:38:09 ◼   ► can write any application they think of [TS]

00:38:11 ◼   ► that also scales to millions of people [TS]

00:38:13 ◼   ► you know what I mean because having [TS]

00:38:15 ◼   ► expertise to do do a one-off like to do [TS]

00:38:17 ◼   ► what Twitter did like Twitter has [TS]

00:38:18 ◼   ► figured out how to make Twitter scale to [TS]

00:38:20 ◼   ► millions and millions of people right [TS]

00:38:21 ◼   ► but if you said great Twitter well I [TS]

00:38:22 ◼   ► have this great idea I want to do [TS]

00:38:23 ◼   ► something in it and it works exactly [TS]

00:38:24 ◼   ► like Google+ can I build that on top of [TS]

00:38:26 ◼   ► your infrastructure they're gonna say no [TS]

00:38:27 ◼   ► because our infrastructure is designed [TS]

00:38:28 ◼   ► for Twitter it's not a general-purpose [TS]

00:38:30 ◼   ► infrastructure for building web scale [TS]

00:38:31 ◼   ► applications so that's something that [TS]

00:38:33 ◼   ► Twitter for example doesn't have the [TS]

00:38:36 ◼   ► Google does sometimes is a weakness for [TS]

00:38:38 ◼   ► Google because when they buy these other [TS]

00:38:39 ◼   ► companies and they bring them in-house [TS]

00:38:41 ◼   ► to say okay step one is you have to need [TS]

00:38:43 ◼   ► to take your existing application and [TS]

00:38:45 ◼   ► port it to our infrastructure because [TS]

00:38:46 ◼   ► we're not going to run your crappy [TS]

00:38:47 ◼   ► custom infrastructure built on whatever [TS]

00:38:50 ◼   ► the heck you're using PHP and some [TS]

00:38:52 ◼   ► MongoDB thing off to the side and a [TS]

00:38:54 ◼   ► bunch of ec2 instances whatever you're [TS]

00:38:56 ◼   ► doing scrap that you've got to port your [TS]

00:38:58 ◼   ► application to our platform that takes [TS]

00:39:00 ◼   ► sometimes a year that's a little bit too [TS]

00:39:03 ◼   ► much kind of not invented here drinking [TS]

00:39:05 ◼   ► the kool-aid everyone has to conform to [TS]

00:39:07 ◼   ► the Google way of doing things and they [TS]

00:39:09 ◼   ► pay the price for that and that that's [TS]

00:39:11 ◼   ► you know when a company goes into Google [TS]

00:39:13 ◼   ► and you don't hear from them for a year [TS]

00:39:14 ◼   ► nothing happens for a year it's because [TS]

00:39:15 ◼   ► they're too busy according to the Google [TS]

00:39:16 ◼   ► platform Microsoft did the same thing [TS]

00:39:18 ◼   ► remember with hotmail when they [TS]

00:39:19 ◼   ► purchased hotmail they want to deport [TS]

00:39:21 ◼   ► hotmail to Windows yeah and that didn't [TS]

00:39:24 ◼   ► work out so well and they went back to [TS]

00:39:25 ◼   ► Unix every company has that I don't know [TS]

00:39:28 ◼   ► there's probably probably on Windows now [TS]

00:39:29 ◼   ► permanently but they did try to bring it [TS]

00:39:31 ◼   ► to Windows way back in the day and it [TS]

00:39:33 ◼   ► didn't work out and I guess they I'm [TS]

00:39:35 ◼   ► assuming they made another run at it and [TS]

00:39:36 ◼   ► improve their service software now it is [TS]

00:39:38 ◼   ► running on Windows I don't know but that [TS]

00:39:40 ◼   ► that idea of when when you acquire a [TS]

00:39:42 ◼   ► company part of their assimilation is to [TS]

00:39:44 ◼   ► take whatever technical stuff they did [TS]

00:39:47 ◼   ► for their platform and port it to your [TS]

00:39:50 ◼   ► platform as you know that's not I don't [TS]

00:39:54 ◼   ► know but obviously the benefits of that [TS]

00:39:56 ◼   ► is like get all the wood behind one [TS]

00:39:57 ◼   ► arrow and just have everyone focusing in [TS]

00:39:59 ◼   ► one direction and improvements your [TS]

00:40:01 ◼   ► infrastructure benefit all your products [TS]

00:40:02 ◼   ► but the downside is is a big time suck [TS]

00:40:04 ◼   ► for basically a lateral move [TS]

00:40:06 ◼   ► move and if you're in a hurry it's like [TS]

00:40:08 ◼   ► why did you buy this little company if [TS]

00:40:09 ◼   ► they were fast and innovative and doing [TS]

00:40:11 ◼   ► something interesting [TS]

00:40:11 ◼   ► you're now basically strolling them and [TS]

00:40:13 ◼   ► maybe that's fine if you really just [TS]

00:40:14 ◼   ► wanted the talent and you just wanted to [TS]

00:40:16 ◼   ► keep them from being a competitor but it [TS]

00:40:19 ◼   ► does seem to be a common a common theme [TS]

00:40:21 ◼   ► in acquisitions of web companies like [TS]

00:40:23 ◼   ► they it's kind of like if you bought an [TS]

00:40:24 ◼   ► application company this doesn't really [TS]

00:40:27 ◼   ► happen but imagine if Apple bought an [TS]

00:40:29 ◼   ► application that was written for a [TS]

00:40:31 ◼   ► different platform and didn't run on the [TS]

00:40:32 ◼   ► Mac at all they said okay well step one [TS]

00:40:34 ◼   ► is you have to take your code that you [TS]

00:40:35 ◼   ► wrote in part of the Coco they're like [TS]

00:40:36 ◼   ► well that's a hole there at practically [TS]

00:40:38 ◼   ► you bought us and our application only [TS]

00:40:40 ◼   ► runs on Windows and maybe you should [TS]

00:40:44 ◼   ► have thought of that before you bought [TS]

00:40:45 ◼   ► us is the same thing of Google buying [TS]

00:40:46 ◼   ► companies saying well our app doesn't [TS]

00:40:48 ◼   ► run on Google's infrastructure runs on [TS]

00:40:49 ◼   ► our own infrastructure and rewriting is [TS]

00:40:51 ◼   ► like rewriting the whole thing so why'd [TS]

00:40:52 ◼   ► you even buy us it seems less crazy [TS]

00:40:54 ◼   ► because it runs like well I see this [TS]

00:40:56 ◼   ► through a web browser and now when [TS]

00:40:57 ◼   ► Google bought it I'll see it through the [TS]

00:40:58 ◼   ► same web browser so what there's no work [TS]

00:41:00 ◼   ► there whereas if Apple bought a Windows [TS]

00:41:02 ◼   ► application we would expect oh it's [TS]

00:41:04 ◼   ► going to take those guys a while to [TS]

00:41:06 ◼   ► rewrite that because we know it doesn't [TS]

00:41:07 ◼   ► run on Windows or we don't think about [TS]

00:41:08 ◼   ► where do applications that we see [TS]

00:41:11 ◼   ► through a web browser where do they run [TS]

00:41:12 ◼   ► because they run somewhere they run on [TS]

00:41:14 ◼   ► they run a hardware in a data center [TS]

00:41:16 ◼   ► that's set up with hardware and software [TS]

00:41:18 ◼   ► infrastructure even though we don't see [TS]

00:41:20 ◼   ► that that's it exists you know so I [TS]

00:41:24 ◼   ► think when web companies are acquired we [TS]

00:41:27 ◼   ► just assume it'll be a smooth seamless [TS]

00:41:28 ◼   ► transition but it's the same type of [TS]

00:41:29 ◼   ► thing as a client-side software is just [TS]

00:41:31 ◼   ► less visible to us invisible software [TS]

00:41:36 ◼   ► invisible software decisions yeah less [TS]

00:41:40 ◼   ► visible anyway if you work in [TS]

00:41:41 ◼   ► server-side software you can't help but [TS]

00:41:43 ◼   ► think about like company X acquired [TS]

00:41:45 ◼   ► company Y oh geez I wonder what company [TS]

00:41:47 ◼   ► X had for their infrastructure and how [TS]

00:41:48 ◼   ► that's going to work with company Y [TS]

00:41:50 ◼   ► sometimes the best acquisition can be [TS]

00:41:53 ◼   ► when you get acquired by somebody who [TS]

00:41:54 ◼   ► has no existing infrastructure or your [TS]

00:41:55 ◼   ► infrastructure is better than theirs [TS]

00:41:57 ◼   ► because then you don't need to try to do [TS]

00:41:58 ◼   ► the integration yeah they just say we're [TS]

00:42:00 ◼   ► going to use your thing your thing is [TS]

00:42:02 ◼   ► better than what we got we're going to [TS]

00:42:03 ◼   ► pour our stuff to your thing you know [TS]

00:42:04 ◼   ► there's actually that's it that's a [TS]

00:42:05 ◼   ► really kind of interesting point that [TS]

00:42:08 ◼   ► you're making because a big part I've [TS]

00:42:12 ◼   ► had I've sold two websites of note and [TS]

00:42:15 ◼   ► probably wouldn't need to mention [TS]

00:42:16 ◼   ► anything before that but the first one [TS]

00:42:18 ◼   ► was [TS]

00:42:19 ◼   ► Court which I wrote the the I did the [TS]

00:42:21 ◼   ► software engineering I guess you would [TS]

00:42:24 ◼   ► call it the you know the development [TS]

00:42:26 ◼   ► part and Dan cedar home did the design [TS]

00:42:30 ◼   ► part of that and when we wrote that in [TS]

00:42:34 ◼   ► rails and it was one of the first I [TS]

00:42:36 ◼   ► guess I don't know if well-known is the [TS]

00:42:39 ◼   ► right word but it was one of the first [TS]

00:42:41 ◼   ► like big rail sites that that was out [TS]

00:42:44 ◼   ► there and I remember when we were [TS]

00:42:48 ◼   ► talking with some different companies [TS]

00:42:50 ◼   ► that wanted to acquire it it eventually [TS]

00:42:52 ◼   ► went to a Gary Vaynerchuk but before him [TS]

00:42:56 ◼   ► we're talking to some other let's just [TS]

00:42:58 ◼   ► say there was a company in San Francisco [TS]

00:43:00 ◼   ► in another in New York that we were [TS]

00:43:01 ◼   ► talking to about it and at that point [TS]

00:43:02 ◼   ► today rails writing in rails but oh [TS]

00:43:05 ◼   ► great he wrote in rails good good back [TS]

00:43:08 ◼   ► then it was like nobody really knew what [TS]

00:43:11 ◼   ► it was it was very early in the days of [TS]

00:43:13 ◼   ► rails and it was it was like a liability [TS]

00:43:15 ◼   ► it was like a liability that that it was [TS]

00:43:18 ◼   ► certain in Rio I was not in Pete can you [TS]

00:43:20 ◼   ► could can you rewrite it in PHP we got [TS]

00:43:22 ◼   ► that question a number of times say no [TS]

00:43:26 ◼   ► but you can rewrite it in PHP if you [TS]

00:43:27 ◼   ► write and that's that's the thing it's I [TS]

00:43:29 ◼   ► said well why is that what your current [TS]

00:43:31 ◼   ► infrastructure is in is that what your [TS]

00:43:32 ◼   ► other apps and things are in well no [TS]

00:43:34 ◼   ► they're all in something different but [TS]

00:43:36 ◼   ► we just figured PHP you know just doing [TS]

00:43:39 ◼   ► that I've been seeing those letters a [TS]

00:43:42 ◼   ► lot in my info world magazine so I [TS]

00:43:44 ◼   ► figured yeah PHP right they knew it was [TS]

00:43:46 ◼   ► just that that was what they those those [TS]

00:43:48 ◼   ► examples of people that's the worst part [TS]

00:43:50 ◼   ► people who have no infrastructure of [TS]

00:43:51 ◼   ► their own but reject yours just because [TS]

00:43:53 ◼   ► they haven't heard of it so they're they [TS]

00:43:55 ◼   ► have nothing to bring to the table [TS]

00:43:56 ◼   ► except fear and ignorance and will [TS]

00:43:59 ◼   ► reject your but take a point you make [TS]

00:44:01 ◼   ► because for a lot of people they [TS]

00:44:05 ◼   ► automatically is well you'll have to [TS]

00:44:07 ◼   ► you'll have to convert it to whatever [TS]

00:44:09 ◼   ► our infrastructure is well the worst [TS]

00:44:14 ◼   ► part of those situations is that the [TS]

00:44:15 ◼   ► people who are selling the company are [TS]

00:44:18 ◼   ► the people who own the company and [TS]

00:44:20 ◼   ► usually aren't the people who are [TS]

00:44:21 ◼   ► writing to the code and not the people [TS]

00:44:23 ◼   ► who are wedded to the code so they don't [TS]

00:44:24 ◼   ► really care like if after the [TS]

00:44:26 ◼   ► acquisition and they get their big cash [TS]

00:44:27 ◼   ► exit or whatever their golden handcuffs [TS]

00:44:30 ◼   ► are to stick around for they don't care [TS]

00:44:31 ◼   ► if yeah yeah but as part of [TS]

00:44:33 ◼   ► they'll have all my guys rewrite in Java [TS]

00:44:34 ◼   ► yeah yeah they just want to that's their [TS]

00:44:36 ◼   ► exit strategy they just want to get the [TS]

00:44:37 ◼   ► money and get out and they're not crying [TS]

00:44:39 ◼   ► over the fact that was rewritten and [TS]

00:44:40 ◼   ► even when the people involved are tied [TS]

00:44:42 ◼   ► to it so for example there was a I can't [TS]

00:44:45 ◼   ► believe I can't remember his name some [TS]

00:44:46 ◼   ► of the chatroom help me hacker news dude [TS]

00:44:48 ◼   ► uh you can help me Dan guy who wrote [TS]

00:44:53 ◼   ► news dot Y Combinator dot-com the vie [TS]

00:44:56 ◼   ► web guy I don't know you think I'm good [TS]

00:45:00 ◼   ► with names I'm worse than you look this [TS]

00:45:01 ◼   ► up chat room come on they're on a lag [TS]

00:45:04 ◼   ► they've got a like a five-second delay [TS]

00:45:05 ◼   ► sorry I just blanked on his name Paul [TS]

00:45:07 ◼   ► Graham Paul Graham he didn't write the [TS]

00:45:09 ◼   ► software well no I think he was he's a [TS]

00:45:12 ◼   ► big Lisp dude and they wrote via web in [TS]

00:45:14 ◼   ► Lisp as the first web store and Lisp was [TS]

00:45:18 ◼   ► their big technical right but he didn't [TS]

00:45:20 ◼   ► write I thought you meant the author of [TS]

00:45:22 ◼   ► that the software behind news dot Y [TS]

00:45:24 ◼   ► Combinator calm no not it he runs he's [TS]

00:45:27 ◼   ► behind that well if we just said the Y [TS]

00:45:29 ◼   ► Combinator guy courses Paul Graham [TS]

00:45:30 ◼   ► uh-huh anyway the boy I thought you [TS]

00:45:33 ◼   ► would I thought you were gonna talk to [TS]

00:45:34 ◼   ► me about like the guy wrote the software [TS]

00:45:37 ◼   ► that powered the thing I know this is [TS]

00:45:39 ◼   ► before he was rich and famous he was a [TS]

00:45:40 ◼   ► starving [TS]

00:45:42 ◼   ► wait no Paul Graham was born rich and [TS]

00:45:44 ◼   ► famous everybody is always known who he [TS]

00:45:45 ◼   ► was oh no so he wrote he wrote uh [TS]

00:45:48 ◼   ► this web-based store way back in the day [TS]

00:45:50 ◼   ► and he wrote it and Lisp [TS]

00:45:51 ◼   ► uh and he sold his company to Yahoo and [TS]

00:45:54 ◼   ► it became Yahoo stores Yahoo eventually [TS]

00:45:56 ◼   ► rewrote Yahoo yeah [TS]

00:45:59 ◼   ► they eventually rewrote all the software [TS]

00:46:01 ◼   ► and today right PHP see ya who had its [TS]

00:46:04 ◼   ► own infrastructure and they stuck with [TS]

00:46:07 ◼   ► this for a while but eventually as he [TS]

00:46:09 ◼   ► became separated from them or maybe this [TS]

00:46:11 ◼   ► was part of his separation they ended up [TS]

00:46:13 ◼   ► rewriting and that is an example of even [TS]

00:46:19 ◼   ► though the person who is responsible for [TS]

00:46:21 ◼   ► selling the company like he had [TS]

00:46:22 ◼   ► ownership of the company and he was [TS]

00:46:24 ◼   ► totally he's totally a lisp nerd like if [TS]

00:46:25 ◼   ► you read his essays he loves lispy [TS]

00:46:27 ◼   ► thought it was a big advantage he sold [TS]

00:46:29 ◼   ► the company and still he ended up [TS]

00:46:30 ◼   ► getting rewritten and yahoo didn't even [TS]

00:46:32 ◼   ► have a very good infrastructure at that [TS]

00:46:34 ◼   ► point they just rewrote it in basically [TS]

00:46:35 ◼   ► a different language because they didn't [TS]

00:46:36 ◼   ► have enough people who understood Lisp [TS]

00:46:37 ◼   ► or whatever so this can happen no matter [TS]

00:46:39 ◼   ► what [TS]

00:46:39 ◼   ► but again at the end of the day he did [TS]

00:46:42 ◼   ► get his big exit and now he's a venture [TS]

00:46:44 ◼   ► capitalist and he got to write all these [TS]

00:46:46 ◼   ► essays about how [TS]

00:46:46 ◼   ► list was the big competitive advantage [TS]

00:46:48 ◼   ► to his store and that's why he's rich [TS]

00:46:49 ◼   ► now and you're not because he wrote a [TS]

00:46:51 ◼   ► thing enlist but then everyone who reads [TS]

00:46:53 ◼   ► that Bull makes him snide comment well [TS]

00:46:55 ◼   ► if it was so great why'd they rewrite it [TS]

00:46:57 ◼   ► and he will say well they made a mistake [TS]

00:46:59 ◼   ► doing that and they will have a big [TS]

00:47:00 ◼   ► debate bla bla bla but you know the [TS]

00:47:02 ◼   ► infrastructure that runs your web based [TS]

00:47:04 ◼   ► application is it's very visible to the [TS]

00:47:07 ◼   ► people who work on it and it makes a big [TS]

00:47:09 ◼   ► difference to to the success of the [TS]

00:47:10 ◼   ► product and the companies who are either [TS]

00:47:12 ◼   ► being acquired and are making [TS]

00:47:13 ◼   ► acquisitions so the big Facebook [TS]

00:47:17 ◼   ► announcement just just came out Facebook [TS]

00:47:21 ◼   ► announcement what is that they're [TS]

00:47:22 ◼   ► basically they you can video call [TS]

00:47:25 ◼   ► anybody who's on facebook chat [TS]

00:47:27 ◼   ► one-to-one Skype video amongst everyone [TS]

00:47:30 ◼   ► tax yeah we talked about that last week [TS]

00:47:31 ◼   ► is they just just announced just now [TS]

00:47:33 ◼   ► just happened you heard it first [TS]

00:47:36 ◼   ► they're pretty fast huh you knew about [TS]

00:47:38 ◼   ► last week though you said they were [TS]

00:47:39 ◼   ► doing some sort of deal with yeah yeah I [TS]

00:47:41 ◼   ► knew all about that and there you go [TS]

00:47:44 ◼   ► so let me use the Google pool before [TS]

00:47:47 ◼   ► that do use the Google+ hangout so you [TS]

00:47:48 ◼   ► hanging out I still have not tried it [TS]

00:47:51 ◼   ► again I said it's probably not for me I [TS]

00:47:53 ◼   ► think would be gratefully idea the idea [TS]

00:47:55 ◼   ► I would so hang out with you on Google+ [TS]

00:47:59 ◼   ► everyday yep the real version of hanging [TS]

00:48:01 ◼   ► out is more like what teenagers do were [TS]

00:48:04 ◼   ► just like ambient whereas when when [TS]

00:48:07 ◼   ► adults do any video chat I feel like [TS]

00:48:08 ◼   ► they they feel like there's an [TS]

00:48:10 ◼   ► obligation to like it's a telephone it's [TS]

00:48:12 ◼   ► an obligation to interact with the [TS]

00:48:14 ◼   ► person who's now on the video thing [TS]

00:48:16 ◼   ► versus it's just taking the window with [TS]

00:48:18 ◼   ► everybody you want it and chucking it [TS]

00:48:18 ◼   ► off to the side and continuing to do [TS]

00:48:20 ◼   ► what you're doing like cuz if you're [TS]

00:48:21 ◼   ► actually hanging out with somebody [TS]

00:48:22 ◼   ► you're not constantly staring at them [TS]

00:48:24 ◼   ► and making eye contact and talking [TS]

00:48:25 ◼   ► you're just hanging out you know you [TS]

00:48:26 ◼   ► know used to hang out when you're a [TS]

00:48:27 ◼   ► teenager you didn't have you had no no [TS]

00:48:30 ◼   ► place to go nothing to do no agenda no [TS]

00:48:33 ◼   ► you were just there together hanging [TS]

00:48:36 ◼   ► around how would you go and when you [TS]

00:48:37 ◼   ► were doing that where would like what [TS]

00:48:38 ◼   ► play would you be over someone's house [TS]

00:48:40 ◼   ► or would you go somewhere you know would [TS]

00:48:41 ◼   ► be at their house right there mom it'd [TS]

00:48:43 ◼   ► be there be weird how's the good who's [TS]

00:48:45 ◼   ► those basements in the head oh I wasn't [TS]

00:48:46 ◼   ► allowed to have video game consoles as a [TS]

00:48:47 ◼   ► kid so I would be over my friend's house [TS]

00:48:49 ◼   ► who had video game consoles and they [TS]

00:48:51 ◼   ► would be in the basement and you would [TS]

00:48:52 ◼   ► be isolated [TS]

00:48:52 ◼   ► you know we'd always wind up we always [TS]

00:48:54 ◼   ► want have a don carter's i don't know [TS]

00:48:56 ◼   ► what that is the bowling alley [TS]

00:48:59 ◼   ► no place even if the greasy fries [TS]

00:49:01 ◼   ► discusses what happens we give them in [TS]

00:49:03 ◼   ► Florida yeah so we had diners Long [TS]

00:49:06 ◼   ► Island has good diners and they were [TS]

00:49:08 ◼   ► open late [TS]

00:49:09 ◼   ► we had a Denny's that's not a diner now [TS]

00:49:11 ◼   ► it's not that's crashed [TS]

00:49:15 ◼   ► daddy's come on it's horrible it was the [TS]

00:49:17 ◼   ► one place he could go there'd be open at [TS]

00:49:19 ◼   ► 3:00 a.m. yeah did you travel I hop at [TS]

00:49:22 ◼   ► least oh not those were well yeah but [TS]

00:49:24 ◼   ► they were terrible in that area [TS]

00:49:26 ◼   ► terrible Denny's was like a bomb a bomb [TS]

00:49:28 ◼   ► above and I'm just saying if you don't [TS]

00:49:30 ◼   ► have real diners so where I don't know [TS]

00:49:32 ◼   ► where real diners are I mean they're not [TS]

00:49:33 ◼   ► just in New York no no I think they have [TS]

00:49:35 ◼   ► them everywhere except tomorrow [TS]

00:49:37 ◼   ► New York Metro has good diners but there [TS]

00:49:39 ◼   ► must be good diners in the rest of the [TS]

00:49:41 ◼   ► country to somewhere but probably not in [TS]

00:49:43 ◼   ► the south you just got Waffle House and [TS]

00:49:44 ◼   ► thanks I guess the worst all right so [TS]

00:49:48 ◼   ► the final bit of follow up I have this [TS]

00:49:50 ◼   ► is a quick one so I've been spending my [TS]

00:49:53 ◼   ► time since the last show besides working [TS]

00:49:56 ◼   ► and you know taking care of the kids and [TS]

00:49:58 ◼   ► making dinner and all that stuff writing [TS]

00:50:00 ◼   ► and I've actually completed my lion [TS]

00:50:02 ◼   ► article it's submitted to ours they're [TS]

00:50:04 ◼   ► busily editing it I've already made a [TS]

00:50:07 ◼   ► couple of changes this again just [TS]

00:50:09 ◼   ► because I submitted that's nice ina [TS]

00:50:11 ◼   ► still still going in there making little [TS]

00:50:13 ◼   ► tweaks fixing screenshots [TS]

00:50:14 ◼   ► updating a few words here and there I [TS]

00:50:16 ◼   ► hope they will be done editing it within [TS]

00:50:18 ◼   ► a day or two they'll send it back to me [TS]

00:50:20 ◼   ► and I will incorporate my changes and [TS]

00:50:21 ◼   ► then it will just be stewing in the CMS [TS]

00:50:23 ◼   ► waiting at the publish button meanwhile [TS]

00:50:25 ◼   ► I will be frantically running around [TS]

00:50:27 ◼   ► finding all the things I forgot to write [TS]

00:50:29 ◼   ► about and trying to shove them in I will [TS]

00:50:31 ◼   ► try to leave it alone because I actually [TS]

00:50:32 ◼   ► I I was gonna say I was going to [TS]

00:50:35 ◼   ► interrupt you and say I actually have a [TS]

00:50:36 ◼   ► little tidbit of insider information [TS]

00:50:39 ◼   ► about how you actually write your [TS]

00:50:41 ◼   ► article I don't know if I should share [TS]

00:50:43 ◼   ► that publicly or not then we just do a [TS]

00:50:45 ◼   ► whole show about how this did this is [TS]

00:50:47 ◼   ► specific to just to this article [TS]

00:50:50 ◼   ► our second sponsor today and by no means [TS]

00:50:53 ◼   ► a second-place sponsor is MailChimp calm [TS]

00:50:56 ◼   ► these guys have done so much to support [TS]

00:50:57 ◼   ► five-by-five we love them they make it [TS]

00:51:00 ◼   ► easy to design email newsletters you can [TS]

00:51:03 ◼   ► share these things on social networks [TS]

00:51:04 ◼   ► you can integrate with all the services [TS]

00:51:06 ◼   ► you already use you can design your own [TS]

00:51:08 ◼   ► newsletter so you can use the ones that [TS]

00:51:10 ◼   ► are created by these really awesome [TS]

00:51:11 ◼   ► famous web [TS]

00:51:13 ◼   ► designers they're all there it's all [TS]

00:51:14 ◼   ► free and they have tons of really cool [TS]

00:51:17 ◼   ► integrations to they have something [TS]

00:51:18 ◼   ► called social Pro which layers your [TS]

00:51:20 ◼   ► mailing list with public social data [TS]

00:51:22 ◼   ► it's really really cool Google Analytics [TS]

00:51:25 ◼   ► integrations autoresponders iOS app [TS]

00:51:28 ◼   ► integration it's all and it's all free [TS]

00:51:29 ◼   ► twelve thousand emails a month to up to [TS]

00:51:32 ◼   ► two thousand subscribers there has not [TS]

00:51:35 ◼   ► been a better time to join MailChimp [TS]

00:51:37 ◼   ► check them out at MailChimp comm sign up [TS]

00:51:39 ◼   ► for free and in doing so you will be [TS]

00:51:41 ◼   ► supporting this show so thank you so the [TS]

00:51:45 ◼   ► articles in the CMS it's in the CMS it's [TS]

00:51:47 ◼   ► ready to go you're gonna still be trying [TS]

00:51:49 ◼   ► to go yet they're still editing it but [TS]

00:51:50 ◼   ► yeah I will try not to keep editing it [TS]

00:51:52 ◼   ► but I do have some stats about the [TS]

00:51:54 ◼   ► article that I gathered before let's [TS]

00:51:56 ◼   ► hear them if you give an overview on [TS]

00:51:58 ◼   ► this so words of notes that I took this [TS]

00:52:02 ◼   ► is a rough estimate because I have notes [TS]

00:52:03 ◼   ► in simple note which is a great [TS]

00:52:05 ◼   ► application that I learned about from [TS]

00:52:07 ◼   ► Gruber that I use simple note at WotC [TS]

00:52:10 ◼   ► because as a iPad interface but it also [TS]

00:52:12 ◼   ► has a web interface because I knew when [TS]

00:52:13 ◼   ► I came back home my wife would take your [TS]

00:52:15 ◼   ► iPad back and so I can just pull up the [TS]

00:52:18 ◼   ► simple note application website and see [TS]

00:52:21 ◼   ► all my notes even though I wrote them on [TS]

00:52:23 ◼   ► the iPad so I took notes in simple note [TS]

00:52:25 ◼   ► at WABC and I also have been taking [TS]

00:52:27 ◼   ► notes for right now six months a year [TS]

00:52:29 ◼   ► online basically as soon as I'm done [TS]

00:52:32 ◼   ► with one OS review and it's published [TS]

00:52:35 ◼   ► and out the door I usually start a [TS]

00:52:36 ◼   ► document with notes on the subsequent OS [TS]

00:52:39 ◼   ► and I'll start with like whatever my [TS]

00:52:40 ◼   ► notes are what I think it's going to be [TS]

00:52:42 ◼   ► and every time we learned in Thibodaux [TS]

00:52:43 ◼   ► I'll add to it or whatever so I had [TS]

00:52:44 ◼   ► about 20,000 words of notes of those two [TS]

00:52:48 ◼   ► sources combined that's mostly an [TS]

00:52:50 ◼   ► outline form and by the way long know [TS]

00:52:52 ◼   ► this here's a little tip and trick for [TS]

00:52:53 ◼   ► you if you open up TextEdit and you hold [TS]

00:52:56 ◼   ► down the option key and hit tab it puts [TS]

00:52:58 ◼   ► you into this really crappy pseudo [TS]

00:53:01 ◼   ► outliner mode I'll give you if you don't [TS]

00:53:03 ◼   ► want to if you don't want to spend the [TS]

00:53:05 ◼   ► money from the outliner which is a real [TS]

00:53:06 ◼   ► outline application and it's great you [TS]

00:53:07 ◼   ► just want to use TextEdit [TS]

00:53:09 ◼   ► option tab and then shift tab to an [TS]

00:53:12 ◼   ► indent that's what I do my show notes in [TS]

00:53:14 ◼   ► for these shows too is the poor man's [TS]

00:53:17 ◼   ► outlining mode it's better than trying [TS]

00:53:19 ◼   ► to do the outline yourself with just [TS]

00:53:20 ◼   ► regular tabs option tab will give you [TS]

00:53:22 ◼   ► the little bullets and indent block [TS]

00:53:23 ◼   ► indent stuff for you and everything so [TS]

00:53:26 ◼   ► that's what my [TS]

00:53:27 ◼   ► free hand lines note certain so those [TS]

00:53:28 ◼   ► notes combined 20,000 words screenshots [TS]

00:53:31 ◼   ► taken this is the number of screenshots [TS]

00:53:34 ◼   ► I took on all the various machines I've [TS]

00:53:36 ◼   ► been collecting them all in dropbox [TS]

00:53:37 ◼   ► dropbox has been a real aid to this [TS]

00:53:39 ◼   ► writing process versus the old way of me [TS]

00:53:43 ◼   ► taking screenshots you know if you have [TS]

00:53:44 ◼   ► seven different hard drives and three [TS]

00:53:46 ◼   ► different machines that you're running [TS]

00:53:46 ◼   ► the OS on you have to make sure you [TS]

00:53:48 ◼   ► don't lose any screenshots and put them [TS]