35: Wrestling an Alligator


00:00:03   this is hypercritical weekly talkshow [TS]

00:00:05   ruminating on exactly what is wrong in [TS]

00:00:07   the world of Apple and related [TS]

00:00:09   technologies and businesses nothing is [TS]

00:00:11   so perfect that it cannot be utterly [TS]

00:00:14   obliterated by my co-host John siracusa [TS]

00:00:18   I'm damned Benjamin this is episode [TS]

00:00:20   number 35 and we'd like to say thanks to [TS]

00:00:23   our two sponsors help spot.com [TS]

00:00:25   and Rackspace we'll tell you more about [TS]

00:00:28   them as we go on we also want to mention [TS]

00:00:30   that bandwidth for this show is provided [TS]

00:00:33   by - Green Tech Virtual Private servers [TS]

00:00:35   submerged in oil if free bandwidth today [TS]

00:00:38   - green tech comm / 5x5 how are you John [TS]

00:00:44   siracusa you keep changing a tagline [TS]

00:00:47   it's it's nothing so perfect that it [TS]

00:00:49   can't be complained about the planning [TS]

00:00:51   aspect is supposed to emphasize the [TS]

00:00:53   pettiness and ridiculousness oh you know [TS]

00:00:55   but you will iterate to know that that [TS]

00:00:57   makes it sound like I'm taking down this [TS]

00:00:59   thing you are but I am totally not I am [TS]

00:01:02   mostly just whining and complaining [TS]

00:01:03   that's why the word complaining is so [TS]

00:01:05   essential miss tagline otherwise I [TS]

00:01:07   realize it sounds too earnest no no I I [TS]

00:01:09   mean it you can do that occasionally as [TS]

00:01:12   long as it's clear that what you're [TS]

00:01:13   doing is further compounding the [TS]

00:01:16   ridiculousness of the statement but if [TS]

00:01:18   it's repeated show after show sources [TS]

00:01:20   like that is that the tagline I've only [TS]

00:01:21   listened to three episodes and they [TS]

00:01:22   always say obliterated so you got to [TS]

00:01:24   like get a balance it have I said [TS]

00:01:25   obliterated ever before oh I don't know [TS]

00:01:28   a lot lots of synonyms for that but I [TS]

00:01:30   think you have said it obliterated a few [TS]

00:01:32   times before I don't know you point is [TS]

00:01:34   mixing complaint mixing the the verbatim [TS]

00:01:36   I was loci Paul I apologize I'm sorry [TS]

00:01:39   it's not you know I guess the show's [TS]

00:01:41   over now yeah well this is the follow-up [TS]

00:01:43   segment so that's where we issue [TS]

00:01:46   Corrections and and react before - I [TS]

00:01:49   have follow-up for the show that hasn't [TS]

00:01:50   really even happened yet oh it's [TS]

00:01:52   happening now you're soaking in it [TS]

00:01:54   alright next up the number one the [TS]

00:01:57   number one follow-up Wow [TS]

00:01:59   you're on fire today John the number one [TS]

00:02:01   follow-up I have is for you it's not [TS]

00:02:02   even for me did you read this one I [TS]

00:02:04   maybe it was about something you talked [TS]

00:02:08   about that I didn't comment on beside [TS]

00:02:10   didn't know anything about it but we [TS]

00:02:12   were talking about Lucas [TS]

00:02:13   is stuff that he does to Star Wars God [TS]

00:02:17   and you brought up an analogy by way of [TS]

00:02:22   explaining that what Lucas was doing was [TS]

00:02:24   not put this other person was doing I [TS]

00:02:25   think that was the point up but it was [TS]

00:02:27   about the Clockwork Orange novel yes [TS]

00:02:30   Anthony Burgess yes and you got a couple [TS]

00:02:32   of Corrections from people pointing out [TS]

00:02:35   that final chapter yeah do you want to [TS]

00:02:37   do this correction but you know more [TS]

00:02:38   about them no I tell me tell me that the [TS]

00:02:40   complaint is and then I will I'll [TS]

00:02:42   respond so I think what you said was [TS]

00:02:44   that he added these chapters they added [TS]

00:02:47   a final chapter to the novel after the [TS]

00:02:49   fact and that either was or wasn't like [TS]

00:02:52   what George Lucas was doing but in fact [TS]

00:02:54   the couple people who wrote in said that [TS]

00:02:57   that final chapter was in the original [TS]

00:02:59   and then it was taken out it was removed [TS]

00:03:00   from the versions that were sent to [TS]

00:03:02   certain countries and then put back in [TS]

00:03:03   right [TS]

00:03:04   that's correct I don't like that version [TS]

00:03:06   of history and I tell it my own life all [TS]

00:03:09   right well I just wanted to point that [TS]

00:03:10   you did actually get a book I did and [TS]

00:03:12   that is true and and the story goes that [TS]

00:03:14   he did write the chapter and as you [TS]

00:03:18   mentioned it was included and this is [TS]

00:03:19   something I knew a lot about it was [TS]

00:03:22   included as you mentioned to have [TS]

00:03:24   depending on where so I'm pretty sure [TS]

00:03:26   that American audiences never saw that [TS]

00:03:29   chapter until a rerelease of the book [TS]

00:03:31   later and perhaps the UK audiences did [TS]

00:03:35   see it or it may be I have that [TS]

00:03:36   backwards anyway the point is like you [TS]

00:03:38   said different different publishers and [TS]

00:03:41   different countries saw different [TS]

00:03:42   versions of that some where I'm sorry if [TS]

00:03:45   I'm Luke where Alex is it ends with the [TS]

00:03:52   statement I was cured all right and then [TS]

00:03:56   in other ones there's a whole additional [TS]

00:03:59   chapter that shows Alex coming back home [TS]

00:04:01   and seeing Pete Georgie and dim doing [TS]

00:04:03   different things and anyway and maybe [TS]

00:04:09   him starting over with a new crew with [TS]

00:04:10   that kind of anyway I having having a I [TS]

00:04:14   saw the movie first and I read the book [TS]

00:04:17   after and I did both of those things at [TS]

00:04:19   about age 16 or 17 and and I remember [TS]

00:04:25   reading the last chapter [TS]

00:04:27   and at first I thought all that was that [TS]

00:04:29   was kind of neat and then later on [TS]

00:04:30   thinking you know it's it is a little [TS]

00:04:34   bit more interesting if you leave that [TS]

00:04:35   off it doesn't quite tie things up as [TS]

00:04:37   well and that's more like life so in my [TS]

00:04:39   mind it's almost like as you as as [TS]

00:04:42   you're fond are saying and we can [TS]

00:04:43   pretend we never there was no Godfather [TS]

00:04:45   3i to me that that last chapter is the [TS]

00:04:49   more like the Godfather 3 than it is [TS]

00:04:52   like George Lucas coming back in and [TS]

00:04:54   tweaking things that should have been [TS]

00:04:56   tweaked because in fact it was not [TS]

00:04:57   written later it was written originally [TS]

00:04:58   and just without so there you go alright [TS]

00:05:02   I think that clarifies your intent a [TS]

00:05:04   little bit okay just right before we get [TS]

00:05:07   off the Star Wars topic there was one [TS]

00:05:08   more reader letter from Aaron Pressman [TS]

00:05:11   he said that he heard me say that no one [TS]

00:05:14   should ever have the prequels in their [TS]

00:05:15   house if they can help it Brian I agree [TS]

00:05:16   and he says so I'm guessing you don't [TS]

00:05:18   have a son aged 6 to 12 well in fact I [TS]

00:05:20   do have a son aged 6 to 12 and he's he's [TS]

00:05:24   pointing out that his son watches the [TS]

00:05:26   prequels and likes them and he can't [TS]

00:05:27   dissuade him from the idea that the [TS]

00:05:30   prequels are good yeah and can't get [TS]

00:05:32   them to like the older movie so on and [TS]

00:05:34   so forth [TS]

00:05:34   he made a very important mistake which [TS]

00:05:38   was first acknowledging the existence of [TS]

00:05:41   the prequels that was bad but eventually [TS]

00:05:43   you can't help that because your kids [TS]

00:05:44   talk to their friends but never show [TS]

00:05:47   your children the prequels like if you [TS]

00:05:49   even if you have them in the house do [TS]

00:05:50   not show them to your children my kids [TS]

00:05:52   have never seen the prequels and you [TS]

00:05:55   know it just solves that problem [TS]

00:05:57   entirely they watch they watch the [TS]

00:05:59   original three Star Wars movies when [TS]

00:06:00   they want to watch Star Wars and that is [TS]

00:06:01   Star Wars to them I do let my son watch [TS]

00:06:03   the Clone Wars cartoon on TV because [TS]

00:06:05   it's computer animated a cartoon you [TS]

00:06:08   know it's kind of like a spinoff right [TS]

00:06:09   type series and it is vaguely related to [TS]

00:06:12   the prints prequels and it does have [TS]

00:06:13   Gungans and stuff but first of all that [TS]

00:06:15   cartoon is better than any of the [TS]

00:06:16   prequels movies which is a low bar I [TS]

00:06:17   admit but you know it's a kid show where [TS]

00:06:20   I although some adults seem to like the [TS]

00:06:22   the things and second it satisfies his [TS]

00:06:24   need to have common ground with his [TS]

00:06:26   friends to talk about clone troopers and [TS]

00:06:28   stuff like that because they exist in [TS]

00:06:29   the cartoon thing but no never show you [TS]

00:06:31   children the prequels it's just it's not [TS]

00:06:33   right so I have not shown it to them I [TS]

00:06:35   don't I'm assuming eventually when he's [TS]

00:06:37   an adult he will see them or something [TS]

00:06:38   but it'll be too late by that I will [TS]

00:06:40   what I'm trying to do is imprint him [TS]

00:06:41   like baby birds are imprinted with their [TS]

00:06:42   mother birds you know face imprint him [TS]

00:06:45   with the correct Star Wars movies [TS]

00:06:47   I believe I've already done that but [TS]

00:06:49   still has not seen a prequel so that [TS]

00:06:51   that's my advice do not show your [TS]

00:06:53   children the prequels ever so in the in [TS]

00:06:55   the siracusa house there are two rules [TS]

00:06:58   it seems like three rules and maybe only [TS]

00:07:01   three rules the first rule is no [TS]

00:07:03   prequels the second rule is no Godfather [TS]

00:07:05   three and the third one is no [TS]

00:07:06   commercials I could live there there are [TS]

00:07:10   many more rules but you've got some good [TS]

00:07:12   ones there keep your office fastidious [TS]

00:07:14   my four-year-old knows how to skip [TS]

00:07:16   commercials the t-bone now it's [TS]

00:07:20   excellent and they have no desire to see [TS]

00:07:23   them you would think sometimes like [TS]

00:07:24   they'd be like oh I want to see that [TS]

00:07:25   that commercial looks fun interesting no [TS]

00:07:27   they just want to get back to the show I [TS]

00:07:29   have not taught them select place like [TS]

00:07:32   30 select yet people can google that if [TS]

00:07:35   they care one more I actually have seven [TS]

00:07:40   more things follow up so this is one [TS]

00:07:41   more reader feedback thing Andrew Martin [TS]

00:07:43   wrote in to talk about when we were [TS]

00:07:47   discussing the home screen on the iPad [TS]

00:07:51   remember that like how it's a big grid [TS]

00:07:53   of icons and I was disappointed that [TS]

00:07:54   they didn't do something more [TS]

00:07:55   interesting with it yes and I imagined [TS]

00:07:57   in my fictional Steve Jobs universe that [TS]

00:08:01   he was the one who saw a bunch of [TS]

00:08:03   alternatives and said let me just do a [TS]

00:08:04   grid of icon that works fine on the [TS]

00:08:05   phone well blah he wrote in to remind me [TS]

00:08:08   that the tablet project was first which [TS]

00:08:10   I knew and he extends that information [TS]

00:08:14   to say therefore the interface it was on [TS]

00:08:17   the iPhone actually came from the iPad [TS]

00:08:19   and I don't think we can conclude that [TS]

00:08:21   we know that the tablet came first [TS]

00:08:23   because Steve Jobs has said so and [TS]

00:08:24   because it was a Safari pad rumors way [TS]

00:08:26   back when that gets acknowledged from [TS]

00:08:29   official sources that they were working [TS]

00:08:30   on a tablet first even though the phone [TS]

00:08:31   ship first we don't know what that habit [TS]

00:08:34   looked like and whether it had [TS]

00:08:35   springboard on or whether the home [TS]

00:08:36   screen was exactly the same so on and so [TS]

00:08:38   forth so I don't think just because the [TS]

00:08:41   tab was developed first we can assume [TS]

00:08:43   that the iPhones grid of icons was [TS]

00:08:45   derived from the iPad and even if it was [TS]

00:08:48   it doesn't matter what path the grid of [TS]

00:08:53   icons took to get [TS]

00:08:53   to the iPhone when it came time to the [TS]

00:08:55   iPad like there's a reason they didn't [TS]

00:08:56   release the Safari pad or the things [TS]

00:08:58   they had before and I don't think all [TS]

00:09:00   the reasons are 100% hardware that you [TS]

00:09:02   know they didn't think it was ready for [TS]

00:09:03   primetime after the phone came out and [TS]

00:09:05   they read that OS few times and got it [TS]

00:09:07   all nailed down and everything then he [TS]

00:09:08   said okay now we know how to do a tablet [TS]

00:09:10   right at that point you know it's not as [TS]

00:09:12   long as if you're beholden to what you [TS]

00:09:14   did before and say oh now we have to [TS]

00:09:16   release like say the iPad did have a big [TS]

00:09:18   ray of icons bareback one and not now [TS]

00:09:19   you don't have to release it with the [TS]

00:09:21   same grid of icons because you've [TS]

00:09:22   learned so much more from the phone you [TS]

00:09:23   could do something different so that was [TS]

00:09:28   worth mentioning when we were discussing [TS]

00:09:29   that but I did want to say that I knew [TS]

00:09:32   about that and didn't doesn't change how [TS]

00:09:33   I look at that situation right [TS]

00:09:37   being never never any markdown follow-up [TS]

00:09:39   this is my own fault because I have like [TS]

00:09:41   a little paragraph here and on markdown [TS]

00:09:43   file but I keep skipping parts of its [TS]

00:09:44   life and last one John Gruber apparently [TS]

00:09:46   did he even did he even we don't know [TS]

00:09:50   did even if you didn't listen he's a [TS]

00:09:52   very very busy man yeah you know he [TS]

00:09:54   needs a lot of sleep I don't I don't [TS]

00:09:59   know if you guys don't think it's [TS]

00:10:01   interesting enough for him to bring up [TS]

00:10:02   on your show I agree with that [TS]

00:10:04   assessment but of course I do think he [TS]

00:10:06   should listen to every episode of my [TS]

00:10:07   shock fourth so I already did [TS]

00:10:11   Corrections about how I misspoke about [TS]

00:10:13   what turns things bold and italic and [TS]

00:10:15   the main the main point I had in this [TS]

00:10:17   thing which I keep skipping over was [TS]

00:10:18   that markdown doesn't put out B in ITEX [TS]

00:10:21   it does M and strong tags for emphasis [TS]

00:10:23   and strong you know it's it's using the [TS]

00:10:26   old style everyone everyone hated being [TS]

00:10:28   I tags is more a thing for the big web [TS]

00:10:31   show we could talk about was Elton but [TS]

00:10:33   no one like being ID extra zero [TS]

00:10:35   presentation tags they were saying [TS]

00:10:36   you're telling the thing to make the [TS]

00:10:38   text bold but you're supposed to use [TS]

00:10:39   semantic markup that says what does it [TS]

00:10:40   mean don't tell me what it's supposed to [TS]

00:10:41   look like I use I thought about that [TS]

00:10:43   while you were talking yeah yeah and I [TS]

00:10:45   said you know what it nobody cares it's [TS]

00:10:48   not worth it well no one cares anymore [TS]

00:10:49   but remember as as Merlin so he's the [TS]

00:10:52   great worthy chosen the Talmudic debates [TS]

00:10:54   about beating the i-x man yes wrong I [TS]

00:10:56   remember those days uh yeah markdown is [TS]

00:11:00   definitely of that era and so is John [TS]

00:11:02   Gruber for that matter I know and and [TS]

00:11:05   and I and I assume you were you know cut [TS]

00:11:06   our web teeth during [TS]

00:11:07   the wasp web standards you know and the [TS]

00:11:11   people who know who zelma good all day [TS]

00:11:12   yeah so yeah it's still him it's a man [TS]

00:11:15   strong instead of being I and me saying [TS]

00:11:17   that it admits be and I it was just [TS]

00:11:18   sacrilegious [TS]

00:11:22   what else to be and I don't see God so [TS]

00:11:24   that's it for the follow-up I'm gonna [TS]

00:11:26   have a mini topic before we dive back [TS]

00:11:29   into the Windows 8 stuff which I'm not [TS]

00:11:31   sure people liked or didn't like we [TS]

00:11:32   didn't get a lot of good we had almost [TS]

00:11:33   no feedback really yeah I think that is [TS]

00:11:35   a good sign because when people like [TS]

00:11:37   I'll stop talking about you know [TS]

00:11:38   whatever programming aware they don't [TS]

00:11:39   like but if known says anything I think [TS]

00:11:42   it's a thumbs up silence means consent [TS]

00:11:46   but before we do that I want to talk a [TS]

00:11:49   little bit about Netflix and Qwikster so [TS]

00:11:52   this is a case where the news when did [TS]

00:11:55   that happen on Monday or Sunday maybe [TS]

00:11:57   Friday but the dinners came in every [TS]

00:11:59   other show gets a chance to talk about [TS]

00:12:00   it before I do because I happen to be on [TS]

00:12:01   a Friday sometimes it works in my favor [TS]

00:12:03   like I'm the first one to get it if [TS]

00:12:04   something happens on the Thursday but in [TS]

00:12:06   this case it happened early in the week [TS]

00:12:08   so I figured by the time I got to talk [TS]

00:12:09   about it everyone else would have [TS]

00:12:10   covered everything in it and they pretty [TS]

00:12:12   much did I was also looking around the [TS]

00:12:15   web to see if I could find like you know [TS]

00:12:18   that everyone has editorials on the [TS]

00:12:20   topic I here's what I think about a [TS]

00:12:21   paulblatt [TS]

00:12:21   eventually I assume one of those [TS]

00:12:24   editorials will contain pretty much my [TS]

00:12:25   opinion 100% they I think most of them [TS]

00:12:30   covered a lot of the bases that I want [TS]

00:12:33   to talk about but there was one theory [TS]

00:12:34   that didn't see expressed explicitly in [TS]

00:12:37   a lot of places now it was the idea of [TS]

00:12:41   like what [TS]

00:12:41   why does two things why one that my main [TS]

00:12:46   complaint about this entire PR apology [TS]

00:12:48   thing that the Netflix put out was what [TS]

00:12:50   I would I always hate about corporate [TS]

00:12:51   communications when when I feel like [TS]

00:12:53   even though if it uses plain language [TS]

00:12:54   and everything which Gruber seems like [TS]

00:12:56   when I think what they're what they're [TS]

00:12:59   writing in there PR does not reflect the [TS]

00:13:02   real motivations for the action or only [TS]

00:13:04   partially reflects them that that's what [TS]

00:13:06   I don't like or you know intentionally [TS]

00:13:09   ignores an obvious point you know [TS]

00:13:11   something like that so when they wrote [TS]

00:13:13   this P odd like here's what we're doing [TS]

00:13:14   here's why we're doing it I didn't [TS]

00:13:15   believe I didn't find it believable the [TS]

00:13:17   reasons they stated for why they were [TS]

00:13:18   doing it were the reasons not 100% [TS]

00:13:21   now I do believe that they're afraid [TS]

00:13:23   that screaming was going to be that [TS]

00:13:26   there were there wouldn't be blindsided [TS]

00:13:28   they were going to be stuck as those [TS]

00:13:29   DVDs by mail guys and they wouldn't they [TS]

00:13:31   would not write a hundred percent [TS]

00:13:32   believe that but then it's like alright [TS]

00:13:34   so then what do you do about it we [TS]

00:13:35   decided to do this about it and that's [TS]

00:13:37   where I feel like there was a gap in [TS]

00:13:39   them explaining the motivations like you [TS]

00:13:40   okay so you decided you this and you're [TS]

00:13:42   not stupid you must realize you know [TS]

00:13:45   you're not that's if you must realize [TS]

00:13:47   how that makes experience worse for your [TS]

00:13:49   customers so there has to be some [TS]

00:13:51   counterbalance to that the [TS]

00:13:52   counterbalance isn't I can say we're [TS]

00:13:54   afraid of of being pigeon-holed [TS]

00:13:57   therefore we're going to do this thing [TS]

00:13:58   to make our customer experience worse no [TS]

00:14:00   they were afraid of being vegetable [TS]

00:14:02   therefore we do this thing which helps [TS]

00:14:04   us in unsaid way X that we're not going [TS]

00:14:06   to tell you and hurts you in this other [TS]

00:14:08   way they will try to shut it down play [TS]

00:14:11   right all right [TS]

00:14:12   I really hate corporate communications [TS]

00:14:14   where they don't tell you or they'll you [TS]

00:14:16   know it's not like they're lying to you [TS]

00:14:17   about the motivate this is an error of [TS]

00:14:18   omission you know the worst ones are [TS]

00:14:20   where they just outright lies they we're [TS]

00:14:22   doing this because we think it provides [TS]

00:14:23   the best experience for customers so I [TS]

00:14:24   don't think they said that you know they [TS]

00:14:26   didn't explain why they were doing this [TS]

00:14:28   bad thing but they didn't try to dress [TS]

00:14:30   it up and say this is going to be [TS]

00:14:31   awesome for customers you know so I'm [TS]

00:14:34   trying to think about and a lot of the [TS]

00:14:35   people trying to go what you know why [TS]

00:14:36   are they doing this they must see the [TS]

00:14:38   downside there must be some upside that [TS]

00:14:40   helps them towards their stated goal of [TS]

00:14:42   not you know of being around in the [TS]

00:14:44   future I saw a couple of good theories [TS]

00:14:47   about my one theory that didn't see is [TS]

00:14:50   kind of vague that's probably why I [TS]

00:14:51   didn't see a busy if you can't support [TS]

00:14:52   it very well no use writing it up was [TS]

00:14:56   that having the DVD business I've [TS]

00:14:58   actually seen the opposite of this [TS]

00:14:59   theory ah but alright having the DVD [TS]

00:15:03   business is an impediment to them [TS]

00:15:05   negotiating their streaming contracts [TS]

00:15:07   I've heard people say that it's an [TS]

00:15:08   advantage they can use it as a stick to [TS]

00:15:10   say you know well fine if you don't give [TS]

00:15:12   a stream we're just going to buy your [TS]

00:15:13   DVDs and you can't stop us from that [TS]

00:15:14   because of the first sale doctrine so [TS]

00:15:16   tough luck I think having a DVD business [TS]

00:15:18   tied to them was hurting them in [TS]

00:15:21   negotiations like it it's a distraction [TS]

00:15:25   it was it was something that the other [TS]

00:15:27   companies didn't like they did and that [TS]

00:15:30   you know that this is the bumpy ride [TS]

00:15:32   agrees that the streaming people would [TS]

00:15:34   say well look at all this DVD [TS]

00:15:35   only subscribers you have we want to [TS]

00:15:36   count them in your per user usage fees [TS]

00:15:39   or whatever for streaming they say but [TS]

00:15:40   don't count them because I never stream [TS]

00:15:42   all this so they separate them off and [TS]

00:15:43   on together but I just like having that [TS]

00:15:44   they're like having you guy going to [TS]

00:15:46   negotiate streaming and having the other [TS]

00:15:48   person the other side at table [TS]

00:15:49   constantly asking you about and telling [TS]

00:15:51   you you know asking you questions about [TS]

00:15:52   and throwing back in your faces DVD [TS]

00:15:54   thing it's just separate it so we are a [TS]

00:15:56   streaming only company we're only going [TS]

00:15:58   to go she ate streaming and I think [TS]

00:15:59   their long-term goal is to get a [TS]

00:16:01   situation in which legally practically [TS]

00:16:04   in all possible ways they got no side [TS]

00:16:07   table can't say anything about the DVD [TS]

00:16:09   business it's a well what about the no [TS]

00:16:11   that's not even us you know even if we [TS]

00:16:13   want to do we loved we would love to do [TS]

00:16:15   exactly what you say about the DVD visit [TS]

00:16:17   but we can't because legally we have no [TS]

00:16:18   control over them they're a separate [TS]

00:16:19   entity there's no you know spin them off [TS]

00:16:22   basically cut cut ties do it new a [TS]

00:16:24   complete separation so that when they [TS]

00:16:26   negotiate they negotiate only in terms [TS]

00:16:28   of streaming the DVD DVD stuff is not is [TS]

00:16:30   it is not a distraction and if that's [TS]

00:16:33   the case I find it weird they didn't [TS]

00:16:35   just say that you know I might just say [TS]

00:16:37   we that's that's the way these things [TS]

00:16:39   they're so Paikin obtuse that you you [TS]

00:16:41   just you never get there the real deal [TS]

00:16:43   isn't it [TS]

00:16:45   corporate culture is such that you would [TS]

00:16:47   never explain that like that's a that's [TS]

00:16:49   an internal strategy that you'd only [TS]

00:16:51   discuss internally you would never tell [TS]

00:16:52   customers like we have to get rid of the [TS]

00:16:55   DVD thing because it's impairing our [TS]

00:16:56   ability to de gauche e84 streaming [TS]

00:16:58   contracts for reasons XY and Z because [TS]

00:17:00   that you'd be showing your hand to the [TS]

00:17:02   people you're negotiating with and B [TS]

00:17:03   that's like that's like internal stuff [TS]

00:17:06   right but it still bothers me when like [TS]

00:17:08   you have to make a public relations [TS]

00:17:10   announcement and you can't tell them the [TS]

00:17:11   real reason you're doing it of course [TS]

00:17:14   there's always the the really cynical [TS]

00:17:16   thing which is they're just really dumb [TS]

00:17:17   and make horrible steaks like HP don't [TS]

00:17:21   spend too long thinking about the [TS]

00:17:22   motivation and some secret reason really [TS]

00:17:24   they're just really dumb and making [TS]

00:17:25   horrible mistakes yeah because when [TS]

00:17:27   you're afraid you can't make horrible [TS]

00:17:28   mistakes it's they're kind of admitting [TS]

00:17:29   they're afraid like we are afraid of [TS]

00:17:30   being you know marginalized and look [TS]

00:17:33   here's a horrible mistake in response to [TS]

00:17:34   that fear all right I don't [TS]

00:17:40   oh and the other thing a quick start [TS]

00:17:42   since everyone gave their little [TS]

00:17:43   personal like what they're doing with [TS]

00:17:45   Netflix in quick store I think you said [TS]

00:17:46   that you are still getting both right [TS]

00:17:49   I know I I am only getting the Netflix [TS]

00:17:53   streaming we switched to that a while [TS]

00:17:55   ago before the price range oh well [TS]

00:17:57   before the price change huh well before [TS]

00:18:00   the price change as soon as to be on you [TS]

00:18:02   know what you know what I think I [TS]

00:18:03   switched over to it was probably about [TS]

00:18:07   when did they start offering about three [TS]

00:18:10   years ago I think we switched about it [TS]

00:18:12   they within the last within the last two [TS]

00:18:15   years we didn't I'm trying to remember [TS]

00:18:17   when they actually made the switch but [TS]

00:18:19   it was um you know we we were just the [TS]

00:18:23   boy was about I guess he was about to [TS]

00:18:25   and I just we just didn't have time to [TS]

00:18:28   watch the movies and it was like [TS]

00:18:29   everyone else we had a couple of these [TS]

00:18:30   DVDs sitting here and and I said you [TS]

00:18:33   know it I probably be much easier [TS]

00:18:34   especially when the Apple TV support for [TS]

00:18:36   it became so great that it was just a [TS]

00:18:40   no-brainer and especially with all the [TS]

00:18:42   the kids stuff that's there there were [TS]

00:18:44   tons of shows that we liked that we [TS]

00:18:47   thought he would like and he did like [TS]

00:18:48   that it and you know it's so easy with [TS]

00:18:51   the Apple in if I have to Apple TVs [TS]

00:18:53   three actually if you include the old [TS]

00:18:55   generation model but two of the little [TS]

00:18:58   black ones I go one in here and the on [TS]

00:18:59   in the office studio and got another one [TS]

00:19:01   out in the family room and it's great [TS]

00:19:04   and you can watch netflix on all of them [TS]

00:19:06   at the same time yeah so I haven't I [TS]

00:19:08   haven't received a Netflix DVD in a long [TS]

00:19:10   time I think you remember who is Gruber [TS]

00:19:14   Oh Merlin who was who pinpointed the [TS]

00:19:16   Netflix disc anti-pattern where if you [TS]

00:19:19   don't have careful queue management the [TS]

00:19:21   things that end up at the top of your [TS]

00:19:22   queue are the movies that you think you [TS]

00:19:24   ought to see but you aren't ever [TS]

00:19:26   actually motivated to see how is Johnnie [TS]

00:19:28   installs the queue that is definitely [TS]

00:19:30   that's part of their that's part of they [TS]

00:19:32   rely on that yeah that lot no they rely [TS]

00:19:35   on or not I mean but it happens you know [TS]

00:19:37   because you get you get a nice good flow [TS]

00:19:39   through the queue and then like you just [TS]

00:19:42   mismanagement leads to and the bunch of [TS]

00:19:44   movies that the real the psychology at [TS]

00:19:46   work there is that I find this and I [TS]

00:19:48   think other people find this too you [TS]

00:19:49   don't want to return a movie you haven't [TS]

00:19:51   seen because then you think you wasted [TS]

00:19:52   your time it's the the fallacy of sunk [TS]

00:19:53   costs there in reality what you should [TS]

00:19:55   just do is return the thing and get your [TS]

00:19:56   cue moving again but you're like I'm but [TS]

00:19:58   but I'm going to get it again like you [TS]

00:20:00   feel obligated to not return until you [TS]

00:20:01   watch it which is stupid but [TS]

00:20:03   that's what people do I'm in that [TS]

00:20:04   situation right now I have I'm on the [TS]

00:20:06   one disk and then screaming plan and [TS]

00:20:08   that one disk has been up there for four [TS]

00:20:10   weeks because it was an unmatched top of [TS]

00:20:13   the queue thing where I didn't realize [TS]

00:20:14   that was the top of the queue and yeah I [TS]

00:20:16   think it was like put there by my wife [TS]

00:20:18   and she's not watching and I'm not [TS]

00:20:19   watching itself but yeah I am still a [TS]

00:20:23   disc and streaming thing this this this [TS]

00:20:25   is why people are pissed about people [TS]

00:20:28   who are still dissing streaming they're [TS]

00:20:29   pissed about this thing is that as I [TS]

00:20:31   think a group are now as well the [TS]

00:20:33   streaming stuffs just not there yet like [TS]

00:20:34   my movie-watching as a person with kids [TS]

00:20:37   in a job and everything is that I watch [TS]

00:20:39   movie review shows to read movie reviews [TS]

00:20:40   online and when I see a current movie [TS]

00:20:42   that that looks like it has good reviews [TS]

00:20:43   I think I might want to see rather than [TS]

00:20:45   going to the movie theater to see it I [TS]

00:20:46   throw it on my Netflix queue because [TS]

00:20:47   Netflix nicely lets you add movies to [TS]

00:20:50   your queue even when there's still no [TS]

00:20:51   theater so you just save it and then [TS]

00:20:53   when it becomes available we'll go there [TS]

00:20:54   right there and then you know a couple [TS]

00:20:56   months later when it's available on [TS]

00:20:58   blu-ray or DVD blu-ray most of the time [TS]

00:21:01   for me now it comes to your house you [TS]

00:21:03   get to watch it the alternative is edit [TS]

00:21:06   your Netflix queue when it's in theater [TS]

00:21:07   and then wait four and a half years [TS]

00:21:08   maybe if you're lucky you get to CNN [TS]

00:21:11   streaming maybe six years or ten years [TS]

00:21:13   or God knows how it may never appear on [TS]

00:21:15   screaming and by the time it does you [TS]

00:21:16   you're not participating in the culture [TS]

00:21:18   like right everyone else is watching [TS]

00:21:20   this great movie that you really want to [TS]

00:21:22   see like the latest Coen Brothers movie [TS]

00:21:23   and you can't get to the theater to see [TS]

00:21:24   it so you're gonna wait for the comments [TS]

00:21:26   screaming you'll be waiting a long time [TS]

00:21:27   like you know a decade later like I [TS]

00:21:30   finally saw a serious man great are you [TS]

00:21:32   describing my life right now yeah so [TS]

00:21:34   that that's why I'm never leaving the [TS]

00:21:37   disc stop until the streaming has a [TS]

00:21:39   chance to come closer I also like the [TS]

00:21:42   fact that you can get blu-ray which is [TS]

00:21:43   the highest quality thing you can [TS]

00:21:44   usually download if you're downloading [TS]

00:21:45   illegally you can get blu-ray rips but [TS]

00:21:47   that's just you know a disembodied [TS]

00:21:48   version of a blu-ray so so yeah [TS]

00:21:53   hybl continue to get the discs because I [TS]

00:21:55   want to see first-run movies in its [TS]

00:21:56   somewhat reasonable timely fashion and I [TS]

00:21:58   don't really blame Netflix for the fact [TS]

00:22:02   that they can't get the people to agree [TS]

00:22:03   to the screaming contract is the media [TS]

00:22:05   company so that's my final point on the [TS]

00:22:06   Netflix I almost wrote a little thing [TS]

00:22:08   about it because I haven't written [TS]

00:22:09   anything for the web ages so I thought [TS]

00:22:11   maybe I should write this but it seemed [TS]

00:22:12   too obvious so I'll just chuck it out [TS]

00:22:14   here and a couple sentences ah [TS]

00:22:17   this Netflix quickster thing is like [TS]

00:22:19   another example of within the TV [TS]

00:22:23   industry business companies that people [TS]

00:22:26   love can't seem to stay in business TiVo [TS]

00:22:29   and Netflix for two examples people [TS]

00:22:31   loved TiVo people love Netflix like well [TS]

00:22:34   great you given the customers what they [TS]

00:22:35   want these are the shining stars as far [TS]

00:22:37   as the consumers are concerned of this [TS]

00:22:40   industry right and these companies that [TS]

00:22:43   people love just can't seem to get it [TS]

00:22:45   together they're in financial trouble [TS]

00:22:46   all the time they're forced to do things [TS]

00:22:47   that are bad for customers they start [TS]

00:22:49   TiVo's putting their ads all over the [TS]

00:22:50   things or devices getting slower Netflix [TS]

00:22:52   is constantly you know doing things that [TS]

00:22:54   people don't like and splitting their [TS]

00:22:56   business and you know and when companies [TS]

00:22:59   that people love can't stay in you know [TS]

00:23:01   can't stay in business or can't can't [TS]

00:23:03   thrive and grow the way we think they [TS]

00:23:05   should based on how much consumers like [TS]

00:23:07   their products that's a sign of an [TS]

00:23:09   unhealthy market that's a sign of too [TS]

00:23:11   much power concentrated seafood too few [TS]

00:23:13   places the content owners the cable [TS]

00:23:15   companies all the powers that are [TS]

00:23:16   aligned against TiVo and Netflix are [TS]

00:23:18   aligned against them because they're [TS]

00:23:19   incumbents with a you know a huge amount [TS]

00:23:22   of power over the pipes to your house [TS]

00:23:24   over ownership of the content or you [TS]

00:23:26   know relationships with the congeners [TS]

00:23:27   and they are leveraging that advantage [TS]

00:23:30   is the same way Microsoft leveraged [TS]

00:23:31   their ownership of the desktop to make [TS]

00:23:33   things worse for consumers but better [TS]

00:23:35   for them so this I would say the [TS]

00:23:36   television industry seems to be the most [TS]

00:23:38   sick the most you know industry that it [TS]

00:23:41   has the most problems movies television [TS]

00:23:42   you know combined you know music had a [TS]

00:23:45   similar problem but was sort of forced [TS]

00:23:47   into the future by Apple and here's an [TS]

00:23:50   example like this would be as if iTunes [TS]

00:23:52   came along and people loved it but [TS]

00:23:53   iTunes was crushed under the thumb of [TS]

00:23:54   big music lucky the music company's work [TS]

00:23:56   didn't have as much power as the TV and [TS]

00:23:59   movie industry seemed to and you know [TS]

00:24:02   the industry got crushed by enjoins [TS]

00:24:03   instead but this is an example where the [TS]

00:24:06   structure of the market is so horribly [TS]

00:24:08   lopsided that these great companies just [TS]

00:24:11   can't just can't get out you know TiVo [TS]

00:24:13   is being crushed by the stupid set-top [TS]

00:24:15   boxes that they're that are all worse [TS]

00:24:16   than Tebow and meanwhile TiVo's boxes [TS]

00:24:18   are getting worse on top of them [TS]

00:24:20   meeting in the middle you know our TiVo [TS]

00:24:23   will get really bad it also get kind of [TS]

00:24:24   mediocre and then everyone'll have [TS]

00:24:25   mediocre boxes and Netflix we all want [TS]

00:24:27   we know what we all want Netflix give me [TS]

00:24:29   the movies like if they could come out [TS]

00:24:30   exactly [TS]

00:24:30   the same time that's what consumers have [TS]

00:24:32   you ask them hey would you like it if [TS]

00:24:33   you could get a high-definition [TS]

00:24:35   streaming version of first-run movie for [TS]

00:24:37   a subscription price and maybe will be [TS]

00:24:39   more expensive than it is now would you [TS]

00:24:40   like that people say yeah every movie [TS]

00:24:42   that comes out yes every TV show that [TS]

00:24:43   comes out yes I don't I don't want to [TS]

00:24:45   have to know when something is airing on [TS]

00:24:47   a channel I don't want to have to [TS]

00:24:48   subscribe to a giant package of channels [TS]

00:24:50   I want you know maybe that can be [TS]

00:24:53   available but I would rather see them a [TS]

00:24:55   rather have more of an ala carte [TS]

00:24:57   selection and I would like to in real [TS]

00:24:58   time like we know what consumers want [TS]

00:24:59   but the industry is just not set up to [TS]

00:25:01   allow that some degree as I think I've [TS]

00:25:03   pointed out before the cost structure [TS]

00:25:05   the way it is now is the thing that [TS]

00:25:09   funds the shows of minority interest so [TS]

00:25:11   you wouldn't get to see all these cool [TS]

00:25:12   shows that you like if they weren't [TS]

00:25:13   subsidized by all the people paying for [TS]

00:25:14   like local sports or you know whatever [TS]

00:25:16   other channels they get but there has to [TS]

00:25:19   be a balance and right now the balance [TS]

00:25:21   is way on the side of the content owners [TS]

00:25:23   and the cable companies and you know the [TS]

00:25:25   movie industry and it's against [TS]

00:25:26   consumers and it's crushing or mutating [TS]

00:25:29   or damaging the companies that we all [TS]

00:25:31   love in this industry so that's my [TS]

00:25:36   further depressing take on the world of [TS]

00:25:40   television this reminds you the early [TS]

00:25:41   episodes were whenever we were done I [TS]

00:25:43   feel like I'm just crying take a nap [TS]

00:25:47   yeah I can't think of an industry that's [TS]

00:25:49   worse than this in this Dan Rowe music [TS]

00:25:51   seems to be getting better we even [TS]

00:25:53   gotten to the point where got rid of DRM [TS]

00:25:54   books books is not great but it's better [TS]

00:25:57   like nowadays when a new book comes out [TS]

00:25:59   I can be pretty sure I can get a Kindle [TS]

00:26:01   version of it you know [TS]

00:26:02   whereas now in a movie comes out I just [TS]

00:26:05   assumed there's I will not see streaming [TS]

00:26:07   versions i movie in my lifetime you know [TS]

00:26:09   maybe if you're lucky you know a couple [TS]

00:26:11   years and now it'll come out but it [TS]

00:26:12   depends on what deals and maybe it'll be [TS]

00:26:13   on streaming for a little while but then [TS]

00:26:14   won't be in the back of forget about the [TS]

00:26:16   back catalog you can't find that either [TS]

00:26:17   will I be able to even buy an HD version [TS]

00:26:20   why have to pirate it is just you know [TS]

00:26:23   it's ridiculous do you do you have do [TS]

00:26:25   you have the Apple TV I'm waiting for a [TS]

00:26:28   version 3 version 1 no way in hell I was [TS]

00:26:29   going to buy version 2 I took a [TS]

00:26:31   wait-and-see and then I came around to [TS]

00:26:32   on version 2 or thinking that's better [TS]

00:26:35   than my current Netflix box because [TS]

00:26:37   Netflix on TiVo so horrendous is almost [TS]

00:26:38   unusable even though as I said before I [TS]

00:26:40   used to do TiVo through Netflix just [TS]

00:26:42   because it was device that was on all [TS]

00:26:43   the time [TS]

00:26:44   and I didn't need to turn on another [TS]

00:26:46   device to do it because my ps3 as much [TS]

00:26:49   louder as the loudest thing in my [TS]

00:26:50   entertainment stack but lately I've been [TS]

00:26:52   watching TiVo on the PS the TiVo or [TS]

00:26:54   watching Netflix on the ps3 just because [TS]

00:26:56   the ps3 Netflix client actually works [TS]

00:26:59   and the wait a year in a day for my cue [TS]

00:27:01   to come up so I what I would like [TS]

00:27:04   probably is when the Apple TV 3 comes [TS]

00:27:06   out I will get it I'm hoping it will [TS]

00:27:08   still have no fan and then I will have a [TS]

00:27:09   completely silent device through which I [TS]

00:27:11   can watch Netflix I don't think I'll [TS]

00:27:13   ever buy I don't buy iTunes movies or [TS]

00:27:15   anything like that the only time we [TS]

00:27:17   bought any ones like that is for use on [TS]

00:27:18   the plane we put them on the iPods and [TS]

00:27:19   let the kids watch movies on the plane [TS]

00:27:21   so that's our only use of iTunes buying [TS]

00:27:24   the digital versions most of the time [TS]

00:27:25   I'm recording stuff from TV and HD or [TS]

00:27:28   I'm watching Netflix streaming I have a [TS]

00:27:31   question for you about gaming consoles [TS]

00:27:35   that's a whole - oh but yeah go ahead [TS]

00:27:37   but before there some I actually wanted [TS]

00:27:40   to tell you about right it's our first [TS]

00:27:42   sponsor it's help spot com seem most [TS]

00:27:47   hosted helpdesk solutions they started [TS]

00:27:49   49 bucks a month per user that doesn't [TS]

00:27:52   seem like a lot but add that up 600 [TS]

00:27:54   bucks a year for a limited plan help [TS]

00:27:57   spot it they're different this is a [TS]

00:28:00   helpdesk application it has an owned [TS]

00:28:02   license model you buy it once you own it [TS]

00:28:04   forever and a single user license starts [TS]

00:28:07   at just 199 bucks [TS]

00:28:08   this allows for unlimited tickets per [TS]

00:28:10   agent it's flexible you download it you [TS]

00:28:12   run it yourself you host it yourself or [TS]

00:28:14   you have it hosted but you know some [TS]

00:28:17   people say well then 100 I know help so [TS]

00:28:19   what do I need here's the thing if you [TS]

00:28:21   have a business if you're doing any kind [TS]

00:28:23   of interaction with customers whether [TS]

00:28:24   you're you know a lot of web hosting [TS]

00:28:26   companies use this but any kind of [TS]

00:28:29   business that you have if you're an iOS [TS]

00:28:31   developer and you want to catch bugs if [TS]

00:28:32   you're have a website and you want to [TS]

00:28:34   wait for people to give you feedback if [TS]

00:28:35   you have a team of people who you all [TS]

00:28:37   want to respond you need something like [TS]

00:28:39   this and people would say well 100 99 [TS]

00:28:41   bucks you know and so I said to these [TS]

00:28:44   guys that said that you got to do some [TS]

00:28:45   awesome for listeners and even the guy [TS]

00:28:47   who runs the scene Landsman small [TS]

00:28:48   business runs it himself he says I've [TS]

00:28:50   got this crazy deal I'm going to do and [TS]

00:28:51   he did it I shock me shock me [TS]

00:28:53   help spot.com slash 5 by 5 you get a [TS]

00:28:56   hundred bucks off [TS]

00:28:57   your initial purchase it's a 99 bucks [TS]

00:29:00   for single user license that you own is [TS]

00:29:02   an amazing deal help spot calm such [TS]

00:29:04   five-by-five this will not last so if [TS]

00:29:07   you if you care at all about your [TS]

00:29:09   customers or your employees or yourself [TS]

00:29:11   do yourself a favor and go check this [TS]

00:29:13   out help spot.com slash 5 go check [TS]

00:29:21   are you there right now Johnny Reed hi [TS]

00:29:24   I'm waiting for you to ask me my game [TS]

00:29:26   console question it's 2011 it's [TS]

00:29:28   September 23rd of 2011 and I have not [TS]

00:29:33   owned a game console okay [TS]

00:29:36   the last game console that we do have a [TS]

00:29:38   Wii somewhere we played it a little bit [TS]

00:29:41   and we got that we fit thing and then [TS]

00:29:43   immediately but packed the whole thing [TS]

00:29:44   um put away so we didn't you know we [TS]

00:29:47   played a few games is fun [TS]

00:29:48   neat a neat thing but what would you [TS]

00:29:50   recommend to somebody get if they wanted [TS]

00:29:52   to get a game console in 2011 September [TS]

00:29:55   23rd what would you recommend what [TS]

00:29:56   should they go and get you they wait for [TS]

00:29:57   the the new Xbox thing to come out so [TS]

00:30:00   you get an old ones they get a ps3 what [TS]

00:30:02   do you what do you what do you think [TS]

00:30:03   about this I'd have to do like an [TS]

00:30:05   extensive take a history sort of Anna [TS]

00:30:08   the doctor sense and figure I like what [TS]

00:30:11   what is their history with games and [TS]

00:30:13   what do they want to do with this new [TS]

00:30:14   one because the answer changes based on [TS]

00:30:16   their needs in their history with gaming [TS]

00:30:18   I see not it's not like a question where [TS]

00:30:21   you say why I want to get a personal [TS]

00:30:23   computer why should I get you should get [TS]

00:30:24   a Mac like it's not that simple it's not [TS]

00:30:25   that easy no so if you want me to [TS]

00:30:29   actually give you advice you can tell me [TS]

00:30:31   about your history and I can give you a [TS]

00:30:32   recommendation but I would say that game [TS]

00:30:34   consoles the three game consoles the [TS]

00:30:36   three traditional game consoles are [TS]

00:30:37   different enough now that what you pick [TS]

00:30:41   really depends on your history with [TS]

00:30:43   gaming and what you want out of the [TS]

00:30:44   device and I think you'd have to throw [TS]

00:30:45   in the iPad and other iOS gaming devices [TS]

00:30:48   in that mix as one of the possible [TS]

00:30:49   recommendations based on whatever this [TS]

00:30:51   person says about the gaming okay [TS]

00:30:53   what would you say is your favorite [TS]

00:30:56   right now I I don't have a favorite [TS]

00:31:00   console I've been a big console fan for [TS]

00:31:03   a long long time my my emotional [TS]

00:31:07   favorite like I have to pick you know [TS]

00:31:10   people people have their favorites for [TS]

00:31:11   generation it was whether you were Sega [TS]

00:31:13   Nintendo because that was the battle [TS]

00:31:14   battle not obviously new tennis a lot of [TS]

00:31:16   money mr. right [TS]

00:31:17   Nintendo obviously yeah and then later [TS]

00:31:20   it was PlayStation versus Nintendo and [TS]

00:31:23   then there was Xbox versus PlayStation [TS]

00:31:24   and so on and so forth so my allegiance [TS]

00:31:27   has always been within Tendo and [TS]

00:31:29   continues to be emotionally speaking it [TS]

00:31:30   doesn't mean I think they've had the [TS]

00:31:31   best product all the time and I [TS]

00:31:33   certainly doesn't mean that I agree with [TS]

00:31:34   all their business decisions because [TS]

00:31:35   they really screwed the pooch many times [TS]

00:31:37   in these various console wars but I like [TS]

00:31:40   I'm a big fan of their first party games [TS]

00:31:43   and with the exception of the team that [TS]

00:31:46   made ICO and Shadow of the Colossus on [TS]

00:31:47   the PlayStation no other team from any [TS]

00:31:51   other vendor including Bungie and halo [TS]

00:31:52   has the same loyalty in my heart as I [TS]

00:31:57   have to Miyamoto and all those people [TS]

00:31:59   who made the the first part Nintendo [TS]

00:32:01   games so I'm a Nintendo guy but I have a [TS]

00:32:04   PlayStation of PlayStation 3 PlayStation [TS]

00:32:06   2 we and a Gamecube and I've never had [TS]

00:32:10   any of the Xbox things for reasons [TS]

00:32:12   related to something that I mentioned it [TS]

00:32:16   done and I was like show number three [TS]

00:32:17   and it was the first negative review [TS]

00:32:19   that we got people didn't like the fact [TS]

00:32:20   that was bringing up Hitler so we'll [TS]

00:32:22   bring it up again you can go back and [TS]

00:32:23   listen to that show for the my [TS]

00:32:25   ridiculous and now actually about why I [TS]

00:32:27   don't have Xbox my house so reddit or [TS]

00:32:32   Windows 8 yeah I think I think we should [TS]

00:32:35   is there more to say there is I just [TS]

00:32:37   want to mean what I was doing last time [TS]

00:32:39   was just going through my sort of [TS]

00:32:41   stream-of-consciousness notes that I [TS]

00:32:42   took while watching the video it was the [TS]

00:32:45   8 great traits of Metro apps the poorly [TS]

00:32:47   named poorly titled video that really [TS]

00:32:50   just explains the philosophy behind [TS]

00:32:51   Metro I didn't get through all them so I [TS]

00:32:53   just want to finish them up then I [TS]

00:32:54   really organized in any way except for a [TS]

00:32:56   sort of chronologically as we go along [TS]

00:32:59   with the presentation super so in build [TS]

00:33:03   and analyze Marco had some good points [TS]

00:33:06   and I have these in the beginning here [TS]

00:33:08   first of all I loved I loved how Metro [TS]

00:33:11   and the Windows 8 thing is getting like [TS]

00:33:13   other 5x5 host riled up about this [TS]

00:33:16   because it show I mean when when have [TS]

00:33:17   you seen any kind of excitement about [TS]

00:33:19   the content of something that Microsoft [TS]

00:33:22   is doing not like the business strategy [TS]

00:33:23   or the implications for the industry [TS]

00:33:25   like a product they made that's [TS]

00:33:26   interesting enough for us to want to [TS]

00:33:27   talk about it right right that that's [TS]

00:33:30   that should be heartening for Microsoft [TS]

00:33:32   like the Alan Kay thing I think it was [TS]

00:33:34   him who said the Macintosh is the first [TS]

00:33:35   computer good enough to criticize and [TS]

00:33:37   people always ask me why don't you [TS]

00:33:39   review windows or talk about Windows [TS]

00:33:41   stuff and stuff like that most of the [TS]

00:33:42   time it's because I think it's not even [TS]

00:33:44   worth criticizing but Windows 8 is [TS]

00:33:46   definitely worth criticizing Mike and I [TS]

00:33:48   have been or talking about criticizing [TS]

00:33:50   is just like why all right it's worth [TS]

00:33:52   thinking about analytically interesting [TS]

00:33:55   enough to engage your attention and his [TS]

00:33:59   the more the points in he had I really [TS]

00:34:01   like was how the metro UI scales to a [TS]

00:34:03   complicated application because they [TS]

00:34:06   didn't didn't show that much they showed [TS]

00:34:07   like here's the world's simplest you [TS]

00:34:09   know demo newsreader application you [TS]

00:34:11   know it's as if used you only saw cocoa [TS]

00:34:14   app that showed you like the Currency [TS]

00:34:15   Converter example from way back one you [TS]

00:34:17   say well so how do I use cocoa to make [TS]

00:34:18   like a complicated application like you [TS]

00:34:20   know Photoshop person could I even do [TS]

00:34:21   that right with Metro they I think a lot [TS]

00:34:25   of the question comes from the fact that [TS]

00:34:27   the demo apps they showed you were [TS]

00:34:29   intentionally simple and they do want it [TS]

00:34:30   to be simple like an iOS app but you can [TS]

00:34:32   see like a sophisticated iPad app even [TS]

00:34:35   something like the iPad Twitter app like [TS]

00:34:36   that's a pretty complicated application [TS]

00:34:38   in terms of the things you can do with [TS]

00:34:39   it and the different UI controls and the [TS]

00:34:41   gesture is like you can build up iOS UI [TS]

00:34:44   to be pretty complicated that may be [TS]

00:34:45   true of Metro true but it's hard to tell [TS]

00:34:47   from the demos because the demos are [TS]

00:34:49   necessarily simple and if you just look [TS]

00:34:51   at those squares with little text and a [TS]

00:34:52   picture and um you're like yeah but how [TS]

00:34:54   do I make like a real like a big honkin [TS]

00:34:57   application on that and so that's an [TS]

00:34:59   open question huh I think it's I don't I [TS]

00:35:04   don't condemn it for that because the [TS]

00:35:06   demos have to be simple you have to show [TS]

00:35:07   here's how you make a central [TS]

00:35:09   application that shows a list of items [TS]

00:35:10   or here's how you show a bunch of photos [TS]

00:35:11   being displayed or a really simple email [TS]

00:35:13   app it's not their job to build a solid [TS]

00:35:15   I've yet to build a complicated [TS]

00:35:17   application now the question is it's [TS]

00:35:18   always Microsoft gonna make you know the [TS]

00:35:20   equivalent of pages on on the iPad you [TS]

00:35:22   know leading to word for metro and show [TS]

00:35:25   us show us the way how do you take a [TS]

00:35:28   full-featured [TS]

00:35:29   desktop caliber application and adapt it [TS]

00:35:32   to this context taking advantage of the [TS]

00:35:34   things you know yeah obviously not going [TS]

00:35:35   to Porter wholesale bring all the [TS]

00:35:36   features but how do you fit that in [TS]

00:35:38   that's kind of [TS]

00:35:38   to Microsoft to show everybody right now [TS]

00:35:40   that was kind of saying here are the [TS]

00:35:42   rules of this new universe and here is [TS]

00:35:43   some simple examples within it let me [TS]

00:35:49   dig about dashboards the the risk of [TS]

00:35:51   Metro is that it ends up being like [TS]

00:35:52   dashboard like I think it was mostly [TS]

00:35:54   thinking like on PCs on Windows and PC [TS]

00:35:56   it's like well I've got my Windows 8 [TS]

00:35:58   thing here which looks like Windows 7 [TS]

00:35:59   but with a few other little thingies and [TS]

00:36:01   then if I hit this little thing this [TS]

00:36:03   other thing comes up it looks like Metro [TS]

00:36:05   and yeah I looked at it a few times and [TS]

00:36:06   let it stop going there like dashboard [TS]

00:36:08   yeah although I I have a dashboard fan I [TS]

00:36:11   use it constantly but I can understand [TS]

00:36:12   how people if they don't ever find a use [TS]

00:36:14   for it it's out of sight and out of mind [TS]

00:36:16   what do you use on dashboard at my home [TS]

00:36:19   Mac I have let's look uh Oh Mac I just [TS]

00:36:21   have a bunch of clocks stock ticker [TS]

00:36:23   calculator weather calendar and [TS]

00:36:26   dictionary dictionary I use the most and [TS]

00:36:27   I don't look aboard figure out how it's [TS]

00:36:30   spelled or whatever little dictionary [TS]

00:36:31   like Google is better than the [TS]

00:36:32   dictionary for you if you want know how [TS]

00:36:33   to word is spelled put it into google [TS]

00:36:35   visible say did you mean I'd love that [TS]

00:36:36   lied if you want to know the definition [TS]

00:36:39   put it into the little dictionary app [TS]

00:36:41   and when it work I actually use it as a [TS]

00:36:44   dashboard so this is a feature that I [TS]

00:36:46   didn't think I would ever use remember [TS]

00:36:47   like and I was in with a 10-5 I think [TS]

00:36:50   maybe was just a Safari release with a [TS]

00:36:52   web clips thing yes you could sort of [TS]

00:36:54   rubber band around my section of a web [TS]

00:36:56   page is later like a dashboard widget [TS]

00:36:58   out of it and show like okay I'm rubber [TS]

00:36:59   band around Garfield and now every day [TS]

00:37:00   when I go to this thing I go see [TS]

00:37:02   Garfield strip right like it's dumb and [TS]

00:37:06   later they refined it to not to not just [TS]

00:37:08   rubber banding around stuff but you it [TS]

00:37:09   would just do like the block region [TS]

00:37:11   selection you know here's this content [TS]

00:37:12   block well I finally started using that [TS]

00:37:15   at work because at work we have tons of [TS]

00:37:17   graphs and people care about server-side [TS]

00:37:20   stuff a ganglia graphing cacti just [TS]

00:37:22   similar things and graphite there's [TS]

00:37:24   another graphing app and they're spread [TS]

00:37:26   all over a whole bunch of different [TS]

00:37:27   servers and whole bunch different web [TS]

00:37:28   pages and we have lots and lots of [TS]

00:37:30   graphs ah now I could you know have all [TS]

00:37:34   those web pages open in tabs permanently [TS]

00:37:36   and shuffle through them but like a lot [TS]

00:37:38   of them Auto refresh and when they Auto [TS]

00:37:39   refresh especially gangly it doesn't [TS]

00:37:41   always scroll to the same position so [TS]

00:37:42   now you're at the top of the big screen [TS]

00:37:44   full of 100 graphs and like I just want [TS]

00:37:46   these seven graphs at this size and [TS]

00:37:47   that's what I want to see so what I do [TS]

00:37:49   is make a local HTML file [TS]

00:37:51   and put in just the three or four graphs [TS]

00:37:53   that they want and rather than arranging [TS]

00:37:55   those graphs in an HTML file keeping a [TS]

00:37:57   giant browser window open I just do the [TS]

00:37:58   open and dashboard thing it's like to [TS]

00:38:01   each one of those graphs and then I [TS]

00:38:02   arrange the graphs on my little [TS]

00:38:03   dashboard so when I put my cursor into [TS]

00:38:05   the corner I see all the graphs that are [TS]

00:38:07   relevant may at the current time in the [TS]

00:38:09   sizes that I want arranged the way I [TS]

00:38:10   want Auto refreshing because they're [TS]

00:38:11   derived from local HTML files with like [TS]

00:38:13   a meta refresh header in them that [TS]

00:38:14   cycles through them it's great it's way [TS]

00:38:16   better than any solution that I've ever [TS]

00:38:19   had for let me quickly look at how these [TS]

00:38:21   servers are doing in these aspects and [TS]

00:38:22   then get it at them away you know [TS]

00:38:24   because if you put it in a browser tab [TS]

00:38:26   it gets buried underneath other stuff [TS]

00:38:28   where it gets closed or you have to [TS]

00:38:29   scroll around it's just a mess but [TS]

00:38:30   dashboard is so much it's it is like a [TS]

00:38:32   dashboard of you know they have these [TS]

00:38:33   for like Knox and other you know control [TS]

00:38:38   centers where you need to see a bunch of [TS]

00:38:39   stuff at once but this is this is one [TS]

00:38:40   that's on your computer you know so [TS]

00:38:41   obviously this is not a common problem [TS]

00:38:44   that people have but if you work in [TS]

00:38:45   server-side software I highly recommend [TS]

00:38:48   giving that a try all right we're still [TS]

00:38:53   go back to news-8 so Microsoft Microsoft [TS]

00:38:57   Windows 8 yes [TS]

00:38:59   so resuming I know it's one of the [TS]

00:39:00   things they said on the on the stage [TS]

00:39:01   this is the middle presentation sorry [TS]

00:39:03   lesson listened to the last episode and [TS]

00:39:04   pretend it ends in the start right here [TS]

00:39:06   they said every single pixel is for your [TS]

00:39:09   app it's like every single pixel on the [TS]

00:39:12   screen of I guess they're using a tablet [TS]

00:39:13   in this example write this for your app [TS]

00:39:15   there's no status bar and chrome ish [TS]

00:39:16   stuff there's no other other things on [TS]

00:39:19   the screen like you literally have from [TS]

00:39:21   the upper or left to the bottom right [TS]

00:39:22   and just draw whatever you want on that [TS]

00:39:24   thing we will not mess with you right [TS]

00:39:25   and that is as many other things that [TS]

00:39:28   they've done in this presentation is the [TS]

00:39:29   antithesis of what Microsoft has ever [TS]

00:39:31   done before because their entire history [TS]

00:39:33   with both our applications and their [TS]

00:39:35   operating system has been the addition [TS]

00:39:37   of panes and windows and toolbars and [TS]

00:39:40   widgets and just they are constantly [TS]

00:39:42   adding crap like you've seen the [TS]

00:39:43   humorous screenshots where they show [TS]

00:39:44   like Microsoft Word with every single [TS]

00:39:45   toolbar enabled me was like I'll enough [TS]

00:39:47   room for four characters of text and the [TS]

00:39:49   rest of the thing is just a giant UI and [TS]

00:39:50   the ribbon thing was trying to address [TS]

00:39:52   that so they've got a bunch of tabs on [TS]

00:39:53   their thing rearrange the toolbars like [TS]

00:39:55   a fancy or different toolbar but you [TS]

00:39:58   know a window where the Vista had that [TS]

00:40:00   sidebar thing and they have the quick [TS]

00:40:02   bar and the task [TS]

00:40:03   and has marking go to levels in Windows [TS]

00:40:05   95 then they rearranged it in Windows 7 [TS]

00:40:07   they were constantly a like that's how [TS]

00:40:09   you measured progress in your operating [TS]

00:40:12   system what geegaw did they add to this [TS]

00:40:14   application or to this operating system [TS]

00:40:15   that kind of gets back to my point at [TS]

00:40:17   the end of the line review is that reach [TS]

00:40:19   the point where desktop operating [TS]

00:40:21   systems aren't judged based on how many [TS]

00:40:23   geegaws and panes and new things on the [TS]

00:40:26   screen you can click they add now we're [TS]

00:40:27   judging them by how much stuff do you [TS]

00:40:28   remove not not removing the interface [TS]

00:40:30   only but also removing concepts that [TS]

00:40:34   were rooted in technology decisions that [TS]

00:40:37   were decades old and now can be [TS]

00:40:39   revisited so like mental clutter and [TS]

00:40:41   concepts you don't have to deal with [TS]

00:40:42   anymore remove them sober judge it's [TS]

00:40:44   like reversing the sequence iOS [TS]

00:40:46   obviously is the you know a huge [TS]

00:40:48   reversal an epoch you got to start fresh [TS]

00:40:49   it didn't have to chop everything down [TS]

00:40:50   one at a time but I think Microsoft is [TS]

00:40:53   now at that point with Windows 2 where [TS]

00:40:54   they're saying let's not add let's stop [TS]

00:40:57   adding crap let's take things away and [TS]

00:40:59   they've sort of done the iOS things [TS]

00:41:00   let's take everything away it's no menu [TS]

00:41:02   bar there's no menus there's no scroll [TS]

00:41:03   buzz there's no you know just remove [TS]

00:41:04   everything start fresh and you get the [TS]

00:41:06   entire screen right now it was kind of [TS]

00:41:09   funny that Microsoft still couldn't [TS]

00:41:12   resist adding crap like this this is the [TS]

00:41:14   new philosophy right and well obviously [TS]

00:41:17   the Windows desktop hiding underneath it [TS]

00:41:19   so that's their big out like you know oh [TS]

00:41:21   yeah you can click this thing you're [TS]

00:41:22   back to the Windows well no wait wait a [TS]

00:41:23   minute I've read some things that have [TS]

00:41:25   come out since our last show did where [TS]

00:41:29   we talked about this that have actually [TS]

00:41:31   said that the Windows desktop what we [TS]

00:41:34   think of as you know all of what we [TS]

00:41:37   would see if you used a currently [TS]

00:41:39   released version of Windows and probably [TS]

00:41:41   everything prior that that what we think [TS]

00:41:44   of as Windows today prior to Metro that [TS]

00:41:47   is actually not loaded and none of that [TS]

00:41:50   code is loaded or exists or runs until [TS]

00:41:53   or unless you launch that Windows [TS]

00:41:56   desktop the aside from Metro in other [TS]

00:41:59   words Metro is truly its own separate [TS]

00:42:01   thing and and even the code isn't loaded [TS]

00:42:04   for the traditional Windows desktop and [TS]

00:42:07   unless you launch that the Metro is not [TS]

00:42:11   really as well so Metro isn't like a [TS]

00:42:13   shell on top of it or another an edition [TS]

00:42:15   players by saying last show like they're [TS]

00:42:17   more like siblings okay and which one [TS]

00:42:19   gets launched first you know the other [TS]

00:42:21   one isn't running but but I'm saying [TS]

00:42:22   it's there well hazel didn't so they [TS]

00:42:24   couldn't do what I always did which is [TS]

00:42:25   there's no way to get Mac os10 on your [TS]

00:42:27   iPad like we don't have a button there [TS]

00:42:28   you set a fine [TS]

00:42:29   right so that in typical Microsoft [TS]

00:42:31   action they couldn't abandon but even [TS]

00:42:32   within metro they could not resist [TS]

00:42:34   adding a little widget II thing and in [TS]

00:42:37   fact the fact that they edited on the [TS]

00:42:38   side like so [TS]

00:42:39   the the top and the bottom or for the [TS]

00:42:42   application and the the left in the [TS]

00:42:44   right side or for the system I make if [TS]

00:42:45   you're looking at a tablet screen so on [TS]

00:42:48   the right side they have this thing [TS]

00:42:49   called charms or if you swipe in from [TS]

00:42:51   the right side this little slide view [TS]

00:42:53   looks kind of like the Vista sidebar [TS]

00:42:54   comes out with a buncha icons and that's [TS]

00:42:55   what's that that's a gigawatts a pain [TS]

00:42:57   with a bunch of stuff in it with little [TS]

00:42:59   things you know even though every single [TS]

00:43:01   pixel is for your app they they love to [TS]

00:43:04   add stuff like that yeah and if you [TS]

00:43:06   think about Apple Apple didn't do that [TS]

00:43:08   like they resisted that as long as they [TS]

00:43:09   could they had to add something for [TS]

00:43:11   multi application switching so now you [TS]

00:43:13   know double tap on home a thing slides [TS]

00:43:14   up but they didn't do that in version 1 [TS]

00:43:16   version 1 that just like is it tapping [TS]

00:43:18   the icon something launches when you [TS]

00:43:19   close it it goes back you have a bunch [TS]

00:43:20   of icons this no folders there's no [TS]

00:43:22   things popping out of the side there's [TS]

00:43:24   no shelf there's no tray there's no [TS]

00:43:26   notifications there's no multi you know [TS]

00:43:27   they really stripped it down the edit [TS]

00:43:29   back slowly now from day one [TS]

00:43:31   Microsoft is coming out with well you [TS]

00:43:33   got your charms on the right hand side [TS]

00:43:34   right that's a horrible name by the way [TS]

00:43:36   charms I forget what's on the left side [TS]

00:43:42   but but they did try to give the entire [TS]

00:43:45   screen to the app but that means they [TS]

00:43:46   needs to be if you're given the whole [TS]

00:43:47   screen to the app it needs to be some [TS]

00:43:49   way to activate these things right and [TS]

00:43:52   when they were showing the demos at [TS]

00:43:53   first they were doing the you just swipe [TS]

00:43:55   in from the right side this is again on [TS]

00:43:56   a tablet so swiping from the right side [TS]

00:43:58   and there's your charms or whatever you [TS]

00:44:00   know other things you can get from the [TS]

00:44:01   swiping upper left right and so I said [TS]

00:44:03   oh they must have touch sensors in the [TS]

00:44:06   wait for it everybody should I say it [TS]

00:44:08   the right way the wrong way I like it [TS]

00:44:10   when you say it the wrong way I can try [TS]

00:44:14   to think about it a new way comebacks [TS]

00:44:15   another person as though I come with the [TS]

00:44:18   new way every week yeah that's what I [TS]

00:44:21   was thinking that they were adding touch [TS]

00:44:22   sensors you know beneath the plastic [TS]

00:44:24   trim of the the tablet I like although [TS]

00:44:26   if you make a Windows 8 tab [TS]

00:44:27   you must have they had those censors who [TS]

00:44:29   had that the touchpad have that somebody [TS]

00:44:31   the pre certainly had that little swipe [TS]

00:44:33   area yeah on bottom and I think I don't [TS]

00:44:36   know the touch I didn't I didn't buy a [TS]

00:44:38   touch pad for 99 bucks oh I don't know [TS]

00:44:39   the touch but I had one but I thought [TS]

00:44:41   that was interesting they were [TS]

00:44:42   committing to like at an OS level you [TS]

00:44:46   had to have this touch area on the edge [TS]

00:44:47   but my understanding that is not the [TS]

00:44:49   case that they do not require you to [TS]

00:44:51   have any touch sensors anywhere except [TS]

00:44:54   for on the screen and in fact what [TS]

00:44:56   they're doing is taking a one pixel [TS]

00:44:58   border of the entire screen and saying [TS]

00:45:01   if you swipe across that border or [TS]

00:45:04   something if you they're basically using [TS]

00:45:06   the screen to figure out when you're [TS]

00:45:08   swiping in from the top bottom left and [TS]

00:45:10   right someone the chatroom can correct [TS]

00:45:12   me I don't think that's the case but my [TS]

00:45:14   understanding from watching this demo is [TS]

00:45:15   they are not required to put touches [TS]

00:45:18   anywhere except for the screen and [TS]

00:45:19   Windows 8 will figure out that you [TS]

00:45:21   swiped in from the left or even from the [TS]

00:45:24   top ran from the bottom to activate [TS]

00:45:25   things which is a little bit touchy [TS]

00:45:27   because that you're wasting all the [TS]

00:45:28   finger movement until you hit screen and [TS]

00:45:30   then it's got a sense that you're [TS]

00:45:31   swiping in versus I simply placed my [TS]

00:45:34   finger on the far edge of the screen and [TS]

00:45:36   moved like what if you want to move [TS]

00:45:37   something that's touching the edge of [TS]

00:45:38   the screen and you happen to stick your [TS]

00:45:40   finger on the edge of the screen trying [TS]

00:45:43   to move the thing of the things you [TS]

00:45:44   swiped in from the right maril I don't [TS]

00:45:46   know I have to try but my my being down [TS]

00:45:51   on this technique comes from watching a [TS]

00:45:54   represent who's who we had to do Windows [TS]

00:45:56   8 demos constantly trying to swipe in [TS]

00:45:58   from left swipe it like they're trying [TS]

00:45:59   to look casual but they have to keep [TS]

00:46:01   calling it the thing because it's not [TS]

00:46:02   it's not taking their first activation [TS]

00:46:04   and that doesn't look good like when the [TS]

00:46:05   iPhone was first demoed there was less [TS]

00:46:08   of that fumbling like the person who was [TS]

00:46:10   demoing it I think it was Steve Jobs [TS]

00:46:11   might have been somebody else it was not [TS]

00:46:14   unsuccessful with with a gesture and [TS]

00:46:15   these are not rare obscured gestures [TS]

00:46:17   like pinch and twist or any other weird [TS]

00:46:19   thing like that this is supposed to be [TS]

00:46:20   the most calm its equivalent of hitting [TS]

00:46:21   the cone the HOME key on an iOS device [TS]

00:46:23   bring up the system UI swipe in from the [TS]

00:46:26   left or right side and that's an [TS]

00:46:28   essential feature for task switching and [TS]

00:46:29   for other things that we get to in a [TS]

00:46:30   little bit so on a really common gesture [TS]

00:46:34   like that being awkward enough to the [TS]

00:46:35   people who invented this thing are [TS]

00:46:37   fumbling a stage a demo does not bode [TS]

00:46:38   well for the decision to not require [TS]

00:46:41   hardware [TS]

00:46:41   and not require touch sensors anywhere [TS]

00:46:43   but the screen you know so that was that [TS]

00:46:48   was disheartening to me I liked their [TS]

00:46:50   idea of system UI and the sight like [TS]

00:46:51   having having a system it's good for [TS]

00:46:53   Microsoft like we come up with the [TS]

00:46:54   system and this is what it is and it's [TS]

00:46:55   sensible and we think it will work but [TS]

00:46:57   their chosen implementation for those [TS]

00:47:00   activation gestures I think is highly [TS]

00:47:02   suspect sure what else do we have [TS]

00:47:09   oh this was already brought up I think [TS]

00:47:11   in a previous show but I had that I had [TS]

00:47:13   another note for it I mean notes here of [TS]

00:47:14   their constant avoiding of mentioning [TS]

00:47:16   iOS should be iPad windows-based you [TS]

00:47:19   know etc tablets how many of you have [TS]

00:47:22   rearranged icons on some system like it [TS]

00:47:26   must have taken months of training for [TS]

00:47:28   them to you know electric shock collars [TS]

00:47:30   for them to not say iOS iPad or iPhone [TS]

00:47:32   but they managed to do it so next one is [TS]

00:47:37   the landscape orientation they decided [TS]

00:47:41   did landscape orientation is the sort of [TS]

00:47:44   the default and I did all the testing [TS]

00:47:46   based on people gripping a like a [TS]

00:47:47   steering wheel you know like you're [TS]

00:47:49   gripping it on the sides yeah thumbs [TS]

00:47:50   poised over the thing mm-hmm like [TS]

00:47:52   holding holding it is if you would a way [TS]

00:47:54   I'd like you say a steering wheel or or [TS]

00:47:56   a Wii with the weird attachment on yeah [TS]

00:47:58   and this is the way they think well [TS]

00:48:00   people will use the thing and so they [TS]

00:48:01   did all this they were showing all these [TS]

00:48:03   heat maps like we had people with [TS]

00:48:04   different sized hands show where their [TS]

00:48:05   thumbs could reach we may heat maps [TS]

00:48:07   based on okay everybody can reach here [TS]

00:48:08   and then a few people can reach there [TS]

00:48:09   and they tried to cluster their control [TS]

00:48:11   so people could reach them with their [TS]

00:48:12   thumbs while they were doing the thumb [TS]

00:48:14   keyboard which of course the iOS has as [TS]

00:48:16   well in iOS 5 with the split thing with [TS]

00:48:18   the thumbs on the side I have it that's [TS]

00:48:21   interesting to me because I don't I [TS]

00:48:24   don't see people using iPads like that [TS]

00:48:27   maybe because iPads aren't designed like [TS]

00:48:29   that and so there's no reason for you to [TS]

00:48:31   hold it in that manner and use your [TS]

00:48:32   thumbs because the keyboard doesn't [TS]

00:48:34   split yet then iOS for the controls are [TS]

00:48:38   on a range like that people right i io s [TS]

00:48:40   apps on the iPad not with the controls [TS]

00:48:43   clustered around where your thumbs would [TS]

00:48:45   be in landscape mode so it's hard to [TS]

00:48:47   tell what comes first you know but it'd [TS]

00:48:50   be interesting to see when Windows 8 [TS]

00:48:52   tablets come out look when you see [TS]

00:48:54   people I'm assuming some day you will [TS]

00:48:55   see the [TS]

00:48:55   blend public with Windows 8 tablets [TS]

00:48:57   Microsoft really helps you will someday [TS]

00:48:58   and when you see them look to see if [TS]

00:49:01   they are using it in landscape and if [TS]

00:49:03   they're doing the thumb thing I think [TS]

00:49:05   that's not a very natural or comfortable [TS]

00:49:07   way to use a tablet for a long period of [TS]

00:49:09   time and I think the two hand engagement [TS]

00:49:11   or even just one hand engagement like [TS]

00:49:12   that it's more of a commit like it's [TS]

00:49:15   more of a commitment people more of a [TS]

00:49:17   physical commitment to use it like that [TS]

00:49:19   I think unless you're playing a game [TS]

00:49:20   when I see people using iPads it's like [TS]

00:49:22   relax like you're leaning back like they [TS]

00:49:24   have a couches on the stage for the [TS]

00:49:25   Apple Keynote demos with a demo the iPad [TS]

00:49:28   when you sit down on the couch I'll put [TS]

00:49:30   this on my lap and then it sits on [TS]

00:49:31   something it rests on your lap rests on [TS]

00:49:33   a pillow or it's propped up in something [TS]

00:49:34   and then you just you tap it with one [TS]

00:49:36   hand and then maybe you read and then [TS]

00:49:37   you move stuff around like it's not grip [TS]

00:49:40   it with two hands like you're wrestling [TS]

00:49:41   an alligator and constantly hope they [TS]

00:49:43   would do it like you're really like [TS]

00:49:44   you're playing Mario Kart with the Wii [TS]

00:49:46   we get the steering crazy open it with [TS]

00:49:48   two like that's not the type of [TS]

00:49:49   engagement I think about for a tablet so [TS]

00:49:51   I don't know that's going to fly for [TS]

00:49:53   them but I mean the proofs gonna be in [TS]

00:49:54   the put it was when you see people in [TS]

00:49:55   public using Windows tablet see if [TS]

00:49:57   they're using like if it's if they're [TS]

00:49:58   not all that concentration of Apple of [TS]

00:50:01   Apple of Microsoft doing all that [TS]

00:50:03   testing and trying to design the OS and [TS]

00:50:05   their apps around the idea of people [TS]

00:50:06   using with their thumbs will have been [TS]

00:50:08   misspent if people aren't using it that [TS]

00:50:10   way and taking advantage of the work [TS]

00:50:12   they've done I think of all the shows [TS]

00:50:16   already talked about the the trying to [TS]

00:50:18   reduce modes but they did want to have [TS]

00:50:19   like press and hold and it changes into [TS]

00:50:21   a mode they want to have that you know [TS]

00:50:22   dragging the icons around you drag it [TS]

00:50:23   down and you know I think was Margo [TS]

00:50:26   already went up and talked about how [TS]

00:50:27   that's kind of BS because it depends on [TS]

00:50:29   how you define mode kind of start it are [TS]

00:50:31   in a mode once you enter the swipe down [TS]

00:50:33   phase and as you pointed out that is a [TS]

00:50:36   very poor way it's not discoverable and [TS]

00:50:39   it's complicated for what should be a [TS]

00:50:41   simple operation right it's awkward and [TS]

00:50:43   even that's an example of the people on [TS]

00:50:45   stage on stage there was low I'll show [TS]

00:50:46   you how you can rearrange tiles so you [TS]

00:50:48   tap on the tile and pull down slightly [TS]

00:50:50   and then it becomes sort of unseated and [TS]

00:50:52   then you can drag it where you want [TS]

00:50:54   right they can't just have it if you [TS]

00:50:56   just apps absent mindedly swipe in your [TS]

00:50:58   tile is flying so they have to have some [TS]

00:50:59   you know [TS]

00:51:00   method to do it so on iOS it's tap and [TS]

00:51:03   hold and then they start doing the [TS]

00:51:04   wiggle and then once they do in the [TS]

00:51:06   wiggle you're clearly in you're in the [TS]

00:51:07   wiggle mode right and you can [TS]

00:51:09   I was then I move it around and it's [TS]

00:51:11   frustrating and annoying and we hate [TS]

00:51:12   dragging the littlewiggle things to the [TS]

00:51:13   edge and stuff like that we'll get to [TS]

00:51:15   that in a second but but it's a mode all [TS]

00:51:17   right Microsoft Tseng see we don't want [TS]

00:51:18   to have modes we want to have this [TS]

00:51:20   awkward gesture that you have to do to [TS]

00:51:22   move something rather than have modes [TS]

00:51:23   and I don't know if that's the best move [TS]

00:51:27   and I saw people in during the demos [TS]

00:51:30   repeatedly have trouble rearranging [TS]

00:51:32   tiles maybe it's because they're nervous [TS]

00:51:33   and they're rushed and they want to they [TS]

00:51:34   want to start moving the tile right away [TS]

00:51:36   but I think that's representative users [TS]

00:51:37   they're like they want to move this here [TS]

00:51:38   move that there and at each time they [TS]

00:51:40   have to initiate a move they have to do [TS]

00:51:41   some awkward gesture that's not natural [TS]

00:51:42   to them they keep misfiring on they're [TS]

00:51:45   going to be annoyed it's going to be [TS]

00:51:46   frustrating but the one neat thing they [TS]

00:51:49   did have there was they showed they were [TS]

00:51:55   there making fun of when you're in [TS]

00:51:56   wiggle mode on iOS and you want to bring [TS]

00:51:57   an application from screen 5 on your [TS]

00:51:58   phone to screen 1 you drag it to the [TS]

00:52:01   edge and then you wait and then it [TS]

00:52:02   shuffles a screen and then 2 pauses and [TS]

00:52:04   then it shuffles a screen then it pauses [TS]

00:52:06   then it goes and finally you get to [TS]

00:52:07   screen 1 you try to place it and God [TS]

00:52:08   forbid you missed that drag or lands in [TS]

00:52:10   some intermediate screen and all your [TS]

00:52:11   icons get pushed off and rearranging [TS]

00:52:13   icons on iOS is annoying for that reason [TS]

00:52:16   so they said let's you know we don't [TS]

00:52:19   have that problem we're going to take [TS]

00:52:20   advantage of multi-touch so once you [TS]

00:52:22   initiate the little pull down drag [TS]

00:52:24   maneuver and you've got the thing under [TS]

00:52:26   your finger and it's unseated from its [TS]

00:52:27   spot you can take your other finger and [TS]

00:52:30   flick flick flick the background along [TS]

00:52:32   to get to the first screen which is way [TS]

00:52:35   more natural and make sense on a big pad [TS]

00:52:37   obvious doesn't make sense that much [TS]

00:52:38   once on a phone where you can't fill [TS]

00:52:39   those fingers on screen but a button on [TS]

00:52:41   tablet you want to be able to use two [TS]

00:52:43   hands like all right I'll hold the icon [TS]

00:52:44   with this and flick flick flick the [TS]

00:52:45   background moves underneath it and once [TS]

00:52:47   we get to the screen I want then I can [TS]

00:52:48   drag it to where I want the thing to go [TS]

00:52:49   rather than this is a good we first [TS]

00:52:52   person shooter analogy for people who [TS]

00:52:53   already understand it I'm not kind of [TS]

00:52:55   explained it further but rather than [TS]

00:52:56   drag your thing to the edge to change [TS]

00:52:58   your viewpoint have independent control [TS]

00:52:59   of the thing that you're controlling you [TS]

00:53:03   know the thing that you're manipulating [TS]

00:53:04   and the where you're looking where the [TS]

00:53:07   background goes you know has a drag to [TS]

00:53:09   the edge to make the thing turn is that [TS]

00:53:11   we analogy there so I think that's very [TS]

00:53:14   interesting I think Apple should [TS]

00:53:15   immediately copy that if they haven't [TS]

00:53:17   already like put that in iOS 5 and iPad [TS]

00:53:19   because just just steal it because it's [TS]

00:53:20   a better idea than what they're doing [TS]

00:53:21   now [TS]

00:53:24   they also showed what they called [TS]

00:53:26   semantic zoom which is another example [TS]

00:53:27   of them trying to make up a term for [TS]

00:53:30   something I think it's not that [TS]

00:53:31   interesting they were showing the tiles [TS]

00:53:33   and they were saying if you zoom way out [TS]

00:53:35   you can see your clusters of tiles as [TS]

00:53:37   just icons but as you zoom in more [TS]

00:53:39   detail comes like it doesn't just shrink [TS]

00:53:40   the tile so that the text is unreadable [TS]

00:53:42   it has a a more abstracted [TS]

00:53:44   representation it's basically level of [TS]

00:53:46   detail this game this this podcast is [TS]

00:53:48   full of gaming analogies they reduce the [TS]

00:53:50   level of detail on the item when you [TS]

00:53:52   zoom out and so they say look we're [TS]

00:53:54   changing the semantics because now like [TS]

00:53:56   for example the calendar app when you [TS]

00:53:58   zoom in you can see like the entire week [TS]

00:54:00   in your current day and your next thing [TS]

00:54:01   but when you zoom out you just maybe see [TS]

00:54:02   a calendar thing that shows you what the [TS]

00:54:04   current day is and you know whatever [TS]

00:54:05   right like they change the appearance [TS]

00:54:07   it's not just a shrunken version up I [TS]

00:54:09   think that's a good idea and if you have [TS]

00:54:10   a zoomable interface that's a good idea [TS]

00:54:11   as well but never sangs like say you see [TS]

00:54:15   your little tile and you want to zoom in [TS]

00:54:17   it's showing the week and you want to [TS]

00:54:18   zoom in on a particular day like they [TS]

00:54:20   were showing that you could with a zoom [TS]

00:54:22   gesture you could get more detail from [TS]

00:54:24   one of these tiles and they were showing [TS]

00:54:27   it within applications as well like here [TS]

00:54:29   we are looking at you know they the [TS]

00:54:31   full-blown calendar app and I'm looking [TS]

00:54:33   at the month view and I want to look at [TS]

00:54:34   a particular week or day well I will [TS]

00:54:36   just pinch zoom in on that week and it [TS]

00:54:37   makes sense you're getting closer more [TS]

00:54:38   detail farther away a less detailed [TS]

00:54:41   broader view that sounds good and the [TS]

00:54:45   semantics name semantic zoom name sounds [TS]

00:54:47   good [TS]

00:54:48   but I again questioned the use of what [TS]

00:54:51   for most people is an awkward gesture [TS]

00:54:53   that zoom pinch thing for something is [TS]

00:54:55   common as I want to see what I'm doing [TS]

00:54:56   this week people just want a single tap [TS]

00:54:57   same thing with the mode stuff like the [TS]

00:54:59   mode is annoying and locks you've been [TS]

00:55:01   but it makes it so the simplest thing [TS]

00:55:03   you can do a single touch with one [TS]

00:55:04   finger can have different meanings [TS]

00:55:06   that's what the mode is therefore like [TS]

00:55:08   normally when you single tap an app it [TS]

00:55:09   launches but in this mode when you [TS]

00:55:11   single tap and drag an app you know [TS]

00:55:12   rather than make you learn a more [TS]

00:55:15   complicated gesture to do a more [TS]

00:55:17   complicated thing so that you don't have [TS]

00:55:18   to have modes Apple has chosen to and I [TS]

00:55:21   think wisely in most cases have modes so [TS]

00:55:23   that the simplest thing you can possibly [TS]

00:55:24   do use a single finger to do a simple [TS]

00:55:26   gesture of tapping or dragging with one [TS]

00:55:28   finger that has different meaning that's [TS]

00:55:30   what the modes are for so I don't think [TS]

00:55:31   people want to use a calendar app that [TS]

00:55:34   requires them to perform pinch gesture [TS]

00:55:35   to [TS]

00:55:36   get more detail about a day they just [TS]

00:55:37   want to tap on the freaking day because [TS]

00:55:39   that's what people know how to do and [TS]

00:55:40   pinch gestures are really hard I have [TS]

00:55:42   trouble doing them I find myself trying [TS]

00:55:43   to pinch and it's not registering like [TS]

00:55:44   pinch because I'm not moving my fingers [TS]

00:55:47   away from each other my fingernails [TS]

00:55:48   hitting before the pad of my thumb [TS]

00:55:49   I don't even you know it's it's an [TS]

00:55:52   awkward gesture and for other people [TS]

00:55:55   it's less discoverable and it's just [TS]

00:55:57   it's just it's more annoying to pull off [TS]

00:55:59   mm-hmm it doesn't feel as good as [TS]

00:56:01   tapping that's why I feel so effortless [TS]

00:56:02   you just like the pad is in front of you [TS]

00:56:04   is on your lap you just like let me just [TS]

00:56:05   take my finger here and tap there and [TS]

00:56:07   yes now show me this mr. pad and how [TS]

00:56:09   about that and that's that's a much [TS]

00:56:11   nicer experience then now perform this [TS]

00:56:14   contortion with my finger to get more [TS]

00:56:15   detail even though it sounds good like [TS]

00:56:17   you're zooming do me a semantic zoom so [TS]

00:56:19   I am highly suspect of that it doesn't [TS]

00:56:22   mean you have to make your app like that [TS]

00:56:23   but it's like this is what this is what [TS]

00:56:24   Microsoft is showing about you know this [TS]

00:56:27   is the way we think you should do things [TS]

00:56:30   mouse and keyboard support actually yeah [TS]

00:56:34   okay so on the topic of mouse and [TS]

00:56:35   keyboard support : instead let's do our [TS]

00:56:38   second sponsor get the unite good and [TS]

00:56:40   clear things out its Rackspace I've [TS]

00:56:43   talked about Rackspace before in fact [TS]

00:56:44   because uh they've been sponsoring our [TS]

00:56:46   shows for about a year a great sponsor [TS]

00:56:48   and over the course of this year I've [TS]

00:56:50   been hearing from from from different [TS]

00:56:52   people in the audience who or email us [TS]

00:56:54   to share their stories and everything [TS]

00:56:56   else and and really what they write in [TS]

00:56:59   about typically its how Rackspace cloud [TS]

00:57:02   how they use it to host their own [TS]

00:57:04   websites and their own apps [TS]

00:57:05   people love the fanatical support than [TS]

00:57:08   Rackspace offers that's sort of what [TS]

00:57:10   sets them apart from really anybody else [TS]

00:57:12   anybody else out there and so I thought [TS]

00:57:18   it would read one of these I've read [TS]

00:57:19   this one on another show but I liked it [TS]

00:57:21   the guy's name if he's a real if this is [TS]

00:57:23   real name and she claims to be Alex [TS]

00:57:25   Blackie but we'll give him the you know [TS]

00:57:27   benefit the doubt it's it's really him [TS]

00:57:28   and here's what he writes he says I was [TS]

00:57:30   with another shared hosting company and [TS]

00:57:32   I was really fed up with the issues that [TS]

00:57:33   they were from downtime to to other [TS]

00:57:35   issues he's one of my friends are coming [TS]

00:57:37   to Rackspace I signed up I had full root [TS]

00:57:39   access server up and running in five [TS]

00:57:41   minutes it cost me pennies and all my [TS]

00:57:44   sites including all my client sites are [TS]

00:57:46   now five times faster after moving to [TS]

00:57:48   Rackspace [TS]

00:57:49   it says I've only had to contact this [TS]

00:57:51   aboard a couple times but every time the [TS]

00:57:53   live support had a helpful answer within [TS]

00:57:55   just a few seconds I don't think I'll [TS]

00:57:57   ever have to move hosts again and that's [TS]

00:57:58   the thing you don't realize how much of [TS]

00:57:59   a pain it is to move around and if you [TS]

00:58:02   have a service that you know that can [TS]

00:58:03   grow with you expand with you and do [TS]

00:58:05   whatever you need and it's affordable [TS]

00:58:06   and you can get a real person who [TS]

00:58:09   understands what you're doing to give [TS]

00:58:10   you help that is the as you would say [TS]

00:58:13   John the trifecta so you can find out [TS]

00:58:16   more by going to Rackspace comm slash [TS]

00:58:18   5x5 go there learn more about it [TS]

00:58:21   sign up and you'll be supporting the [TS]

00:58:24   show by doing so we we we appreciate it [TS]

00:58:27   Rackspace comm / 5x5 that's it it's [TS]

00:58:32   interesting there that our letter has [TS]

00:58:34   someone mentioning a full route access [TS]

00:58:36   server like they're speaking in the [TS]

00:58:38   language of the people they want to do [TS]

00:58:39   that to use their service they're not [TS]

00:58:41   speaking to people who don't know what [TS]

00:58:42   that means that's reassuring I think two [TS]

00:58:45   experts yeah when they hear a hosting [TS]

00:58:47   provider use in their advertising the [TS]

00:58:51   lingo of their profession without [TS]

00:58:53   equivocation without any apology that [TS]

00:58:56   without without babying it down or [TS]

00:58:58   trying to explain what it means it tried [TS]

00:58:59   to get like they just they just want the [TS]

00:59:01   people who know what they're doing [TS]

00:59:01   because they know what they're doing you [TS]

00:59:03   know I mean that's good corporate [TS]

00:59:05   communication all right Windows eight [TS]

00:59:09   mouse support so Microsoft's message [TS]

00:59:12   here was don't separate the mouse and a [TS]

00:59:16   touch interfaces and what they mean by [TS]

00:59:17   that is so you've got you touch [TS]

00:59:19   interfaces supposed to look like what we [TS]

00:59:20   showed you so far in this thing make [TS]

00:59:21   your app like this right and then you [TS]

00:59:23   have to have Mouse's apart because s [TS]

00:59:25   what Windows 8 is all about no [TS]

00:59:26   compromises so when you do that don't [TS]

00:59:30   add features that are only Mouse [TS]

00:59:31   accessible like don't add right-click [TS]

00:59:32   menus all over the place like well if [TS]

00:59:33   you use touch you have to do this but if [TS]

00:59:35   you happen to have a mouse you can just [TS]

00:59:36   right-click on this knew this and said [TS]

00:59:37   no don't don't do that you have to use [TS]

00:59:40   you have to use them house I guess you [TS]

00:59:42   have to use the mouse like a touch [TS]

00:59:43   interface or you have to use a touch [TS]

00:59:44   interface like a mouse they don't want [TS]

00:59:46   you to add specific features that are [TS]

00:59:47   custom there are custom for each into an [TS]

00:59:49   interface I think they're trying to do [TS]

00:59:51   that to avoid confusion and also to do [TS]

00:59:54   the kind of Steve Jobs no arrow keys on [TS]

00:59:56   the original Mac keyboard thing where [TS]

00:59:58   they're going to force you to make a [TS]

00:59:59   good [TS]

00:59:59   good [TS]

01:00:00   chinder face and they're not going to [TS]

01:00:01   let you have the out of well I don't [TS]

01:00:04   have to make this available by touch [TS]

01:00:05   because they can just use their Mouse [TS]

01:00:06   and right-click like that was the the no [TS]

01:00:08   arrow keys in the original Mac was yeah [TS]

01:00:10   well that's you know I don't have to [TS]

01:00:13   make I know this whole Mouse thing they [TS]

01:00:14   like in everything but I'm just going to [TS]

01:00:15   make a keyboard interface you can just [TS]

01:00:17   use these arrow keys to move around then [TS]

01:00:18   you have to use the mouse to place your [TS]

01:00:20   curve in fact that I'm you're gonna have [TS]

01:00:21   arbitrary cursor placement support in my [TS]

01:00:23   word processor I'm just gonna let you [TS]

01:00:24   use the arrow keys they took the arrow [TS]

01:00:25   keys off the keyboard you must use the [TS]

01:00:26   mouse there's no other way to place the [TS]

01:00:28   cursor there's no other way to select [TS]

01:00:30   text paradigm shift right so they're [TS]

01:00:32   trying to make users do what they want [TS]

01:00:34   which is make a good touch interface but [TS]

01:00:36   that also means that the mouse interface [TS]

01:00:37   is going to be like it's going to be [TS]

01:00:39   like using a touch interface with the [TS]

01:00:40   mouse it's gonna be like using the iOS [TS]

01:00:41   simulator for developers who have done [TS]

01:00:43   that area was played with it feels weird [TS]

01:00:45   feels weird to have an iPhone or an iPad [TS]

01:00:48   screen with a mouse cursor over where [TS]

01:00:51   you're clicking on stuff it's just it's [TS]

01:00:53   just weird and I actually installed [TS]

01:00:55   Windows 8 shortly after the podcast [TS]

01:00:57   someone asked me if I was going to [TS]

01:00:58   install the Windows 8 developer release [TS]

01:01:00   and I didn't even think of that is that [TS]

01:01:02   I was at free apparently it's free and [TS]

01:01:03   it runs in VMware 4 so kudos to [TS]

01:01:06   Microsoft so I downloaded it and [TS]

01:01:08   installed Windows 8 in VMware you have [TS]

01:01:12   to tell VMware that it's Windows 7 but [TS]

01:01:13   that's the only complication but Vivid [TS]

01:01:15   launches and it runs you know reasonably [TS]

01:01:17   well and then so there I am using Metro [TS]

01:01:20   with the mouse and it's weird it is very [TS]

01:01:22   weird and I don't give I don't know if [TS]

01:01:24   this is just because it's gnarly bad or [TS]

01:01:26   whatever but I found it despite watching [TS]

01:01:29   a 90 minute thing explaining how to use [TS]

01:01:30   Metro I could not for the life of me [TS]

01:01:32   figure out how to perform any of the [TS]

01:01:33   things they did with their fingers with [TS]

01:01:34   my mouse and for the record you have [TS]

01:01:36   used a mouse before yes but like swipe [TS]

01:01:39   in from the edge try pulling that off of [TS]

01:01:41   the mask cursor first especially you [TS]

01:01:43   know especially in a VM because like [TS]

01:01:45   normally your cursor hits the edge of [TS]

01:01:46   the screen but you know unless you go [TS]

01:01:48   fullscreen in the VM and even when you [TS]

01:01:50   do unless you're making unlike I didn't [TS]

01:01:51   make the VM the full size of my 23 inch [TS]

01:01:53   screen like performing the gestures that [TS]

01:01:57   would be natural with your fingers with [TS]

01:01:59   the mouse I found it very difficult to [TS]

01:02:00   activate the system you know the charms [TS]

01:02:03   and the system thing and stuff like that [TS]

01:02:04   luckily you can activate the per [TS]

01:02:06   application stuff the stuff that comes [TS]

01:02:07   in from the top at the bottom just [TS]

01:02:08   biting the Windows key which I didn't [TS]

01:02:10   even know until someone mentioned it so [TS]

01:02:12   there probably are [TS]

01:02:13   our keyboard or mouse ways to easily do [TS]

01:02:16   what I wanted but I couldn't discover [TS]

01:02:17   them and I really tried but the rest of [TS]

01:02:20   it you know it performs and looks the [TS]

01:02:21   way it did in the demo and I didn't have [TS]

01:02:23   any crashes and you know I will continue [TS]

01:02:26   to monitor it monitor it and download [TS]

01:02:30   the latest beta type things but the [TS]

01:02:32   reason Microsoft is adamant on the no [TS]

01:02:35   separate interfaces in addition to the [TS]

01:02:36   making everybody make you a touch [TS]

01:02:37   interface is that in their opinion this [TS]

01:02:39   is a direct direct quote from the [TS]

01:02:41   presentation a screen with that touch is [TS]

01:02:43   a broken screen they think every screen [TS]

01:02:45   the world will have touch in a few years [TS]

01:02:46   and I think they may be right like I [TS]

01:02:47   remember when getting back to the gaming [TS]

01:02:50   analogies which apparently the show that [TS]

01:02:52   are inescapable on the show when the [TS]

01:02:55   Nintendo DS came out the original DS the [TS]

01:02:58   dual screen portable gaming system from [TS]

01:03:00   Nintendo and does the screen the top is [TS]

01:03:01   just a regular screen but the screen [TS]

01:03:03   sort of horizontally below that is a [TS]

01:03:05   touch screen and around the same time [TS]

01:03:08   Microsoft had it was fielding the PSP [TS]

01:03:11   which is its portable gaming thing which [TS]

01:03:13   is basically like what we all remember [TS]

01:03:15   the atari lynx being but if you go back [TS]

01:03:17   a look and actually look at an actual [TS]

01:03:19   atari lynx it was hideous but the PSP is [TS]

01:03:22   the thing you holding in with two hands [TS]

01:03:23   like like marcus I wants you double [TS]

01:03:25   tablet it's got a screen in the middle [TS]

01:03:26   and you have controls on your thumb and [TS]

01:03:27   buttons and your other thumb and you [TS]

01:03:28   play your game you look at your screen [TS]

01:03:29   and the DES was like this clamshell [TS]

01:03:31   thing like a mini laptop with two [TS]

01:03:33   screens one where the keyboard would be [TS]

01:03:35   but it's a touchscreen in one of the top [TS]

01:03:36   screen [TS]

01:03:36   it was nonsensical people to understand [TS]

01:03:38   what the hell you were going to do with [TS]

01:03:39   that until they got one and then said oh [TS]

01:03:41   I see you can do all those interesting [TS]

01:03:42   things with hidden now this this was [TS]

01:03:44   believe it was pre iOS chatroom can [TS]

01:03:46   correct me but I'll leave that the Tendo [TS]

01:03:48   BS was way before iOS was a glimmer in [TS]

01:03:52   anybody's eye so they were one of the [TS]

01:03:54   first people to show you could use touch [TS]

01:03:55   interfaces and I remember thinking when [TS]

01:03:57   I saw people with PS PS or when I saw a [TS]

01:03:59   Sony revising the PSP or putting out PSP [TS]

01:04:01   games I think man someone that Sony has [TS]

01:04:04   got to be just crying bitter tears that [TS]

01:04:07   they have launched a portable gaming [TS]

01:04:09   platform without a touch screen because [TS]

01:04:11   it once the the DS came out it was so [TS]

01:04:13   obvious that like portable gaming [TS]

01:04:14   devices have that touch screens and [TS]

01:04:16   yours doesn't you are doing it wrong you [TS]

01:04:18   are you know you have your hardware is [TS]

01:04:20   wrong you can't fix this with software [TS]

01:04:21   you want to sell this platform you [TS]

01:04:23   didn't put a touchscreen it's like it's [TS]

01:04:24   like stripping a computer without a [TS]

01:04:25   mouse which [TS]

01:04:26   many PC vendors we're doing it where we [TS]

01:04:28   had that like the laptops they had to [TS]

01:04:30   give you that trackball you can clip [TS]

01:04:31   onto the side you remember that [TS]

01:04:32   abomination yeah and like they didn't [TS]

01:04:34   have pointing devices they just had a [TS]

01:04:35   screen and a keyboard and you know Mouse [TS]

01:04:38   what do you need the mouse for in a [TS]

01:04:39   laptop so they had to have all these [TS]

01:04:41   heart even even like after they realized [TS]

01:04:43   they needed a pointing device they would [TS]

01:04:44   still sell you their old laptop with new [TS]

01:04:46   innards with this clip on crack ball [TS]

01:04:48   really thing because Apple had a [TS]

01:04:49   trackball and you know or some other way [TS]

01:04:52   dip to insert a porting the pointing [TS]

01:04:54   device on to their laptop leave one of [TS]

01:04:58   them was this is a way back thing do you [TS]

01:05:01   remember outbound systems am I getting [TS]

01:05:02   that right chat room at an opening of [TS]

01:05:04   the chat room is whistle were they held [TS]

01:05:05   they would buy that Apple Macintosh [TS]

01:05:09   hardware from Apple rip out the [TS]

01:05:11   motherboards and stick them inside their [TS]

01:05:14   own new portable cases so they would [TS]

01:05:15   take an SE 30 motherboard jam it into [TS]

01:05:18   their laptop case of their own making [TS]

01:05:20   and sell you a portable Macintosh you [TS]

01:05:24   know clone but not really clone because [TS]

01:05:26   they were using ethanol it was I think [TS]

01:05:27   they were Australian I think that's why [TS]

01:05:29   I'm thinking they were called outbound [TS]

01:05:30   but I remember I think this was them [TS]

01:05:31   that they had a novel pointing device [TS]

01:05:33   where below the spacebar there was a [TS]

01:05:36   tube maybe was about the length of space [TS]

01:05:39   bar maybe was full with that I remember [TS]

01:05:40   all right here's what we do has [TS]

01:05:42   something on this that you would roll [TS]

01:05:44   the tube and when you roll the tube the [TS]

01:05:46   cursor we're going to open down and when [TS]

01:05:47   you slid your hand right and left on the [TS]

01:05:50   tube the cursor would go right and left [TS]

01:05:51   I have no idea what that point device is [TS]

01:05:53   called I'm only remember my only big [TS]

01:05:55   memories of it are from like ads and [TS]

01:05:56   Macworld in like the 80s and 90s someone [TS]

01:06:00   the chat room says yes it is outbound [TS]

01:06:02   and someone actually remembers the tube [TS]

01:06:05   but anybody that's I think about that [TS]

01:06:08   age of like shipping PC laptops without [TS]

01:06:10   Mouse like pointing devices that was [TS]

01:06:13   embarrassing for the hardware vendors in [TS]

01:06:16   the same way I think it was embarrassing [TS]

01:06:16   for Sony to ship a portable gaming [TS]

01:06:19   device without a touchscreen in a world [TS]

01:06:21   that had the diecen and now Microsoft is [TS]

01:06:24   basically saying it's going to be [TS]

01:06:26   embarrassing for everybody in a few [TS]

01:06:27   years if you don't whatever you sell it [TS]

01:06:30   has to have a touchscreen on because [TS]

01:06:31   without having a touchscreen it's just [TS]

01:06:33   it's a broken device you it's ridiculous [TS]

01:06:35   and I'm sure they hope that to be true [TS]

01:06:37   because they want Windows 8 running and [TS]

01:06:38   everything from your PC to your tablet [TS]

01:06:40   so [TS]

01:06:40   Windows 8 has a touch interface I guess [TS]

01:06:43   that means they want you know del to [TS]

01:06:45   sell 24 inch monitors with touch screens [TS]

01:06:47   on them [TS]

01:06:48   so that when people use Metro they can [TS]

01:06:50   poke at their screen but this is sort of [TS]

01:06:53   this is sort of the attitude that you [TS]

01:06:54   know Scotty had when when he went up to [TS]

01:06:56   me hello computer and you know he had to [TS]

01:06:59   pick up the you know it oh it doesn't [TS]

01:07:01   recognize your voice so he talks into [TS]

01:07:02   the mo I guess I have to talk into the [TS]

01:07:04   into the mouse and talks into the mouse [TS]

01:07:05   and I'm what you don't talking about Oh [TS]

01:07:07   keyboards how quaint [TS]

01:07:10   yeah you remember this I do remember it [TS]

01:07:13   cuz you're a Trekkie trekker no other [TS]

01:07:16   reason I remember that is because I was [TS]

01:07:17   from the generation as is before you [TS]

01:07:20   because you were a PC guy first I was [TS]

01:07:22   not a PC guy first let's get to this [TS]

01:07:23   let's be clear about this my first [TS]

01:07:25   computer was an apple - what was your [TS]

01:07:27   first Macintosh my first Mac was a Mac [TS]

01:07:30   se uh which I which I owned and had an [TS]

01:07:34   in my er there are the original you [TS]

01:07:35   didn't come that late you missed the you [TS]

01:07:38   know 128 512 on the plus I used them I [TS]

01:07:40   didn't own one okay anyway when I say my [TS]

01:07:43   first Mac do you mean when I owned or [TS]

01:07:45   when I used it when your own I'm al [TS]

01:07:47   Cassie but back in those days when Apple [TS]

01:07:49   was the underdog it was exciting for us [TS]

01:07:52   Mac users whenever we saw an Apple [TS]

01:07:54   product in pop culture because that was [TS]

01:07:57   sort of indication for us that we [TS]

01:07:59   weren't crazy everyone else was using [TS]

01:08:01   you know do you have a computer and [TS]

01:08:02   you'd have to say yeah but it's a Mac [TS]

01:08:03   and they like all you can't play you [TS]

01:08:05   know Auto duel until they poured it [TS]

01:08:06   three years later and it's black and [TS]

01:08:08   white and is horrible huh so you were [TS]

01:08:11   like I'm not crazy for using this thing [TS]

01:08:13   it actually is better and so when we saw [TS]

01:08:15   Macintosh is like a nun moonlighting or [TS]

01:08:18   in the background of a movie or in Star [TS]

01:08:20   Trek it was exciting for us really yeah [TS]

01:08:21   that's that's the computer that we'd [TS]

01:08:22   like see we're not crazy it exists and [TS]

01:08:24   other people have it and a being tons of [TS]

01:08:26   Hollywood movies because Apple had this [TS]

01:08:28   one guy I forget what his name is whose [TS]

01:08:30   job it was to get sort of Apple product [TS]

01:08:33   placement in popular culture so [TS]

01:08:34   Macintosh osburgh disproportionately [TS]

01:08:36   represented on television shows and [TS]

01:08:38   movies and commercials uh in like I [TS]

01:08:42   guess it was the late 80s early 90s and [TS]

01:08:44   so that's why I remember that scene is [TS]

01:08:45   it was exciting to see a Macintosh and [TS]

01:08:46   I'm on a big movie screen and they start [TS]

01:08:48   we know us your favorite that was one [TS]

01:08:51   with the whales [TS]

01:08:51   it was the unfortunate [TS]

01:08:53   so on transparent aluminum how can you [TS]

01:08:55   not like the whale one and people who [TS]

01:08:57   are anti whale about Star Trek is too [TS]

01:08:59   you know it's it's too important and [TS]

01:09:01   culturally and well where's in space [TS]

01:09:04   well hard sci-fi it was it's basically a [TS]

01:09:07   comedy like it was a funny it was making [TS]

01:09:09   fun of itself whose self parody and [TS]

01:09:11   people say that's not a proper Star Trek [TS]

01:09:13   movie I guess this is sacrilegious if [TS]

01:09:14   someone made a Star Wars movie that had [TS]

01:09:16   that comedy angle but at that point the [TS]

01:09:18   Star Trek movie franchise had been so [TS]

01:09:20   dumped upon with crap that it was a [TS]

01:09:24   breath of fresh air to at least get a [TS]

01:09:25   competent self-deprecating comedy [TS]

01:09:28   involving the rapidly aging crew of the [TS]

01:09:30   Star Trek there are there aspects of [TS]

01:09:32   that but I think it was intended that [TS]

01:09:34   the whales be taken seriously and that [TS]

01:09:36   was the problem the whole thing was a [TS]

01:09:37   comedy the whole thing you know I'm from [TS]

01:09:39   Iowa I only work in outer space it was [TS]

01:09:41   it was a funny it was a funny movie but [TS]

01:09:45   the whales were one of the parts that [TS]

01:09:46   were not meant to be funny so you know [TS]

01:09:48   in in Star Trek the series they would [TS]

01:09:51   have episodes that were kind of the the [TS]

01:09:53   humor episodes and then there was a [TS]

01:09:55   serious ones where you were battling for [TS]

01:09:56   the future the yeah Federation or [TS]

01:09:58   whatever what are the tribbles for [TS]

01:10:00   example not meant to be taken to exactly [TS]

01:10:02   this was a this is the triple equivalent [TS]

01:10:04   movie is supposed to be silly yes I know [TS]

01:10:06   they wanted you to be excited about the [TS]

01:10:07   whales but I part with the whales and [TS]

01:10:10   the earth being destroyed was serious [TS]

01:10:12   the rest of it there were jokes [TS]

01:10:14   surrounding it but that was that was [TS]

01:10:16   tongue roll up your sleeves and get to [TS]

01:10:17   work four o'clock in the morning courage [TS]

01:10:18   let's look in the entire Canon of Star [TS]

01:10:21   Trek movies and decide where that falls [TS]

01:10:22   ranking wise and I would say it's [TS]

01:10:24   solidly mid to upper pack hmm you may I [TS]

01:10:28   think people who don't like it I don't [TS]

01:10:31   dislike the movie I didn't say it's like [TS]

01:10:33   the movie I'm just saying like the [TS]

01:10:35   whales I didn't like the whales I didn't [TS]

01:10:37   live if they had done something else [TS]

01:10:39   whales in space I don't know I just [TS]

01:10:41   didn't sit well with me at the time I [TS]

01:10:43   think I was more forgiving since then [TS]

01:10:47   I've soured on the movie a little bit Oh [TS]

01:10:51   so getting back to I'm just glad to talk [TS]

01:10:52   with you that Star Trek I'll take I'll [TS]

01:10:54   take whatever I can get [TS]

01:10:56   finally we're talking Star Trek on the [TS]

01:10:58   show see how excited your listeners are [TS]

01:11:01   about that so getting back to with every [TS]

01:11:03   every screen having touch and like me [TS]

01:11:05   saying that does that mean they want del [TS]

01:11:06   to put touch in their big [TS]

01:11:07   Desktop screen I guess those it trying [TS]

01:11:09   to say that every screen is going to [TS]

01:11:11   have it so they're going to say Dell you [TS]

01:11:12   should do this because Windows 8 has a [TS]

01:11:13   touch interface but that comes back to [TS]

01:11:15   Apple's experimentation with this idea [TS]

01:11:18   of like making a touchscreen iMac and [TS]

01:11:20   stuff like that that it's uncomfortable [TS]

01:11:21   to have your hand up for that period of [TS]

01:11:23   time [TS]

01:11:23   never mind the the insane OCD [TS]

01:11:29   destroying concept of someone [TS]

01:11:31   intentionally touching your screen you [TS]

01:11:33   know there are two kinds of people where [TS]

01:11:34   people who touch their screens and [TS]

01:11:35   people who do not want anyone to ever [TS]

01:11:36   touch this screen you can guess which [TS]

01:11:38   one I am and so now if you had a desktop [TS]

01:11:40   put aside the uncomfortableness of [TS]

01:11:42   having your hand up and poking your [TS]

01:11:43   screen if that's the way you have to use [TS]

01:11:45   your computer you're intentionally [TS]

01:11:46   putting fingerprints all over your [TS]

01:11:47   screen now obviously we all get over [TS]

01:11:49   with the iPad or iPads are just covered [TS]

01:11:51   with finger spoo and somehow we somehow [TS]

01:11:54   we survive like ah but I don't want to [TS]

01:11:59   give up my nice fingerprint free screen [TS]

01:12:02   and yes I do agree with Apple that I [TS]

01:12:04   think conceptually it seems like it [TS]

01:12:07   would be tiring to polka things on the [TS]

01:12:09   screen like that but who knows I like [TS]

01:12:10   Microsoft's all about having options and [TS]

01:12:13   you know put the touchscreen on it if [TS]

01:12:14   you never touch the screen fine but it's [TS]

01:12:15   there if you need it obviously for [TS]

01:12:17   tablets that make sense that opens all [TS]

01:12:19   door to convertible type devices I did a [TS]

01:12:20   Mac world article way back where I was [TS]

01:12:23   talking about the idea of taking a [TS]

01:12:26   macbook air and having you be able to [TS]

01:12:27   either fold in on itself or fold [TS]

01:12:29   backwards or a slide away or something [TS]

01:12:31   like that where when you use it like a [TS]

01:12:32   macbook air it works like a macbook air [TS]

01:12:34   and as a trackpad and a keyboard in the [TS]

01:12:35   hallway but if you fold the keyboard and [TS]

01:12:38   trackpad portion out of the way somehow [TS]

01:12:39   it behaves like a big really really fast [TS]

01:12:42   ipad and I was saying would be x86 base [TS]

01:12:45   because iOS apps already run on x86 they [TS]

01:12:47   run on a simulator obviously it would [TS]

01:12:49   need a touchscreen and you would only [TS]

01:12:51   use the touchscreen when it's an iPad [TS]

01:12:54   mode right then you would use the [TS]

01:12:56   keyboard and trackpad any other moment [TS]

01:12:58   it would be a touchscreen all the time [TS]

01:12:59   so I'm assuming Windows vendors will [TS]

01:13:01   make something like this like a PC [TS]

01:13:04   ultrabook you know the MacBook Air type [TS]

01:13:06   doing ultraedit [TS]

01:13:07   it is also Windows 8 tablet and I'm sure [TS]

01:13:09   there'll be 50 of these and they'll be [TS]

01:13:12   able to collapse and fold with varying [TS]

01:13:13   degrees of success in stuff like that [TS]

01:13:15   and I said in the macro logical I didn't [TS]

01:13:17   think Apple would do that because it's [TS]

01:13:18   just too much too weird for Apple it's [TS]

01:13:19   something the old Apple will do like the [TS]

01:13:20   old Apple made [TS]

01:13:21   doooo doc and the do-over you'd shove it [TS]

01:13:25   was like a Mac but it had the guts [TS]

01:13:26   missing you would fold up your your [TS]

01:13:28   power book duo and shove it inside there [TS]

01:13:30   and then you'd have a big full-fledged [TS]

01:13:31   Mac lots of interesting things are [TS]

01:13:34   technically possible with the Apple [TS]

01:13:35   today would say just because we can do [TS]

01:13:36   it I don't know if we should so I'm sure [TS]

01:13:38   Apple experimented with this concept and [TS]

01:13:39   is experimenting with this concept as [TS]

01:13:41   but they experimented with touchscreen [TS]

01:13:42   IMAX and all sorts of other things and [TS]

01:13:44   thus far have decided they're not up to [TS]

01:13:46   snuff PC vendors are not so constrained [TS]

01:13:48   by the thought process I guess and [TS]

01:13:51   they're not going to carefully consider [TS]

01:13:52   whether it's a good idea to have a PC [TS]

01:13:56   laptop that falls into a metro tablet [TS]

01:13:58   they're just going to make them [TS]

01:13:59   someone's going to make them because if [TS]

01:14:00   they don't someone else will and they're [TS]

01:14:02   losing the money that could have been [TS]

01:14:02   made from the suckers who will buy this [TS]

01:14:03   thing and whether it's a good idea or [TS]

01:14:05   not the market will decide and so on so [TS]

01:14:08   I'll be interesting to look at that but [TS]

01:14:09   I mostly agree with Apple Inc concept [TS]

01:14:12   that poking at your upright desktop [TS]

01:14:15   computer screen is not a good idea I'm [TS]

01:14:17   not going to be successful or [TS]

01:14:18   comfortable but who knows we'll see some [TS]

01:14:25   and we're going to short on time here [TS]

01:14:27   and I still have like a screen fold of [TS]

01:14:28   stuff to go mind if they do bonus bonus [TS]

01:14:30   episode makes me want to do two episodes [TS]

01:14:34   this week don't do one more pointer do [TS]

01:14:35   you want to wrap it up stack it up I [TS]

01:14:38   don't see one more point is this a 5min [TS]

01:14:41   a point or 20-minute point oh you can [TS]

01:14:43   say can you curtail it at about 10 [TS]

01:14:45   minutes I say well yeah I can fit it in [TS]

01:14:47   right so one of the things that [TS]

01:14:50   Microsoft said was during the developer [TS]

01:14:53   station was if you want as an [TS]

01:14:55   application developer you can target [TS]

01:14:57   your app at just 11 inch tablets with [TS]

01:14:59   sixteen by nine screens and then they [TS]

01:15:02   followed it up with this is a direct [TS]

01:15:03   quote but you're not going to get its [TS]

01:15:04   rich again Margaux brought this up they [TS]

01:15:06   the constantly telling people they're [TS]

01:15:08   going to get rich just kind of classless [TS]

01:15:10   I think but we get the point you know [TS]

01:15:13   they're saying if you make an app they [TS]

01:15:15   can only run on a very narrow portion of [TS]

01:15:18   the possible world of Windows 8 devices [TS]

01:15:20   like you can't run on PC you can't run [TS]

01:15:22   on tange tablets can't run 7-inch [TS]

01:15:24   tablets it can't run on 4 by 3 ratio [TS]

01:15:26   tablets can only run on 11 and 16 by 9 [TS]

01:15:28   tablets you can do that but you're [TS]

01:15:31   limiting yourself now the fact that [TS]

01:15:33   they're letting you do that is like come [TS]

01:15:35   on [TS]

01:15:35   in fragmentation the water is fine right [TS]

01:15:37   Apple doesn't like doing that Apple had [TS]

01:15:40   to fragment they said iPad apps are [TS]

01:15:43   different than iPhone apps and you can [TS]

01:15:44   run iPhone apps on the iPad but they're [TS]

01:15:46   ugly and that's a transitional thing and [TS]

01:15:47   nobody should ever want to do it but we [TS]

01:15:50   have to screen sides there's a small one [TS]

01:15:51   and it's the big one [TS]

01:15:52   and we have two resolutions the small [TS]

01:15:54   and ignore that it's like if you do it [TS]

01:15:55   on the small one you should make your [TS]

01:15:57   thing Retina display and able because it [TS]

01:16:00   make your app look better but if you [TS]

01:16:01   don't it will still look ok and then you [TS]

01:16:02   have the big screen they didn't say you [TS]

01:16:05   know they're not encouraging people that [TS]

01:16:06   and you could do this if you wanted like [TS]

01:16:08   game developer to occasionally you can [TS]

01:16:10   make your application only run on 32 [TS]

01:16:12   gigabyte iPhone 4 [TS]

01:16:13   we love that Apple is not inviting that [TS]

01:16:15   and they're not telling you not to do it [TS]

01:16:16   because you won't get as rich they're [TS]

01:16:18   just not even opening that door no [TS]

01:16:19   conceivably you could submit a game they [TS]

01:16:22   can only run on the iPhone 4 and I bet [TS]

01:16:23   there are games that can only run on ion [TS]

01:16:25   devices but games are kind of a special [TS]

01:16:27   case they don't want you to make your [TS]

01:16:28   to-do list application only run on 30 Q [TS]

01:16:30   gigabyte iPhone 4 right with a Retina [TS]

01:16:32   Display Apple would probably reject that [TS]

01:16:34   from the store and they would say yeah [TS]

01:16:35   just because you can do this we don't we [TS]

01:16:36   don't want to encourage that whereas [TS]

01:16:37   Microsoft as an all things is going back [TS]

01:16:39   to the old Microsoft and saying yeah you [TS]

01:16:42   can target whatever you want just want [TS]

01:16:43   to run tablets just want around this [TS]

01:16:44   screen that screen you know whatever [TS]

01:16:46   we of course want you to cover all sorts [TS]

01:16:49   of devices but it's perfectly possible [TS]

01:16:51   to do this other thing and I don't think [TS]

01:16:53   Microsoft would reject an app that you [TS]

01:16:55   did like they were just say I'll let the [TS]

01:16:56   market decide you won't that guy won't [TS]

01:16:57   get as rich and it'll be fine [TS]

01:17:00   Microsoft did go through the thing about [TS]

01:17:02   way so say you say you want a target [TS]

01:17:03   huge range of devices and by the way the [TS]

01:17:05   minimum screen resolution for Windows 8 [TS]

01:17:07   is 1024 by 768 so there's not going this [TS]

01:17:09   is not you know they have Windows Phone [TS]

01:17:11   7 4 is interesting that they decided [TS]

01:17:14   that was the point that was the cutoff [TS]

01:17:15   point like well we can make one os scale [TS]

01:17:16   from 7 inch tablets all the way up to 40 [TS]

01:17:19   inch desktop thing but we can't go down [TS]

01:17:23   to 3 and average we need a whole other [TS]

01:17:25   ass for that like so they didn't try to [TS]

01:17:26   make Windows 8 scale the whole range [TS]

01:17:28   like a Windows Phone 7 Series whatever [TS]

01:17:30   then that cuts off then you start at [TS]

01:17:33   1024 by 768 which I guess you could fit [TS]

01:17:36   on a 7-inch tablet or 6-inch ah it's a [TS]

01:17:38   resolution limit not necessarily a size [TS]

01:17:39   limit it's just up to the vendors to [TS]

01:17:41   decide what size screen they want to [TS]

01:17:42   make it that res but so they say like [TS]

01:17:45   well how do I make my application span [TS]

01:17:47   that range from 1024 by 768 [TS]

01:17:49   Desktop I want you to make three sets of [TS]

01:17:51   assets to cover the range of size of [TS]

01:17:52   this marriage Apple Apple asked for two [TS]

01:17:54   sets of assets they asked for like a 1x [TS]

01:17:56   size and a 2x size but it's a similar [TS]

01:17:57   approach give us a you know we would [TS]

01:18:01   like you to give us three sets of SS or [TS]

01:18:02   as Microsoft said we would like you to [TS]

01:18:04   use scalable graphics with SVG and Apple [TS]

01:18:06   says you know PDFs where we can scale [TS]

01:18:08   them you know so your Apple look good at [TS]

01:18:10   all different it's using at all [TS]

01:18:12   different resolutions and portrait and [TS]

01:18:16   landscape is another aspect where they [TS]

01:18:20   won't they want you to do landscape [TS]

01:18:21   that's required the portrait is optional [TS]

01:18:23   which is kind of is that I don't know if [TS]

01:18:25   it's the opposite of the Apple thing [TS]

01:18:26   Apple when you write an iOS application [TS]

01:18:28   you can choose what you want to enable [TS]

01:18:29   rotation what you want to happen on [TS]

01:18:31   rotations and so on it's open but in the [TS]

01:18:35   guidelines I believe and I think they [TS]

01:18:36   might reject this is that your iPad app [TS]

01:18:38   must work in both orientations I think [TS]

01:18:40   you'd be tried to submit an app that [TS]

01:18:41   didn't work in both orientations they [TS]

01:18:43   would probably reject you I'm not sure [TS]

01:18:46   if you have to support rotation like a [TS]

01:18:47   whole different view in different age [TS]

01:18:49   now this is a good question for market [TS]

01:18:50   what should ask them in the next show [TS]

01:18:52   what the current iOS rules are about [TS]

01:18:54   rotation and orientation and how lenient [TS]

01:18:56   Apple is about enforcing but the [TS]

01:18:58   guidelines are for your iPad app it [TS]

01:19:00   should work in both modes whereas [TS]

01:19:01   Microsoft is saying landscape you have [TS]

01:19:03   to do and portrait is optional which is [TS]

01:19:05   kind of weird I don't think I've ever [TS]

01:19:07   seen a iOS or iPad app that's like that [TS]

01:19:12   the only thing I think of is maybe like [TS]

01:19:13   a movie player can you can you rotate [TS]

01:19:16   Netflix I don't know like I've tried [TS]

01:19:18   recently I'm pretty sure you can [TS]

01:19:20   playback I can imagine them you know you [TS]

01:19:22   wouldn't want it in portrait but most [TS]

01:19:24   apps I think the default on iPad is is [TS]

01:19:27   portrait and that's that's the way they [TS]

01:19:30   expected you to use the thing that you [TS]

01:19:32   go into landscape you get this alternate [TS]

01:19:33   mode maybe it's maybe it's just me [TS]

01:19:34   applying my prejudice what do you think [TS]

01:19:36   has it right I think landscape [TS]

01:19:41   predominant can work the my Merriam [TS]

01:19:45   rejection of Microsoft's thing is the [TS]

01:19:47   idea that people are going to to hand [TS]

01:19:48   grip it and use desktops but a it's a [TS]

01:19:51   differentiator right maybe it will maybe [TS]

01:19:54   it will breed a different class of [TS]

01:19:55   applications making landscape the [TS]

01:19:58   default [TS]

01:19:58   maybe they'll look differently behave [TS]

01:19:59   differently [TS]

01:20:01   I don't know I'm trying the Netflix [TS]

01:20:03   right now just to see what they I think [TS]

01:20:06   it'll flip around 360 if you do it [TS]

01:20:08   upside down but I don't know if it'll [TS]

01:20:09   ever I'm gonna try it it's loading up [TS]

01:20:11   Danny Phantom episode 49 and so this is [TS]

01:20:16   on my iPhone because my iPad is being [TS]

01:20:18   used it goes into landscape mode [TS]

01:20:23   automatically and in portrait mode it [TS]

01:20:25   shows its side leaf yeah so it doesn't [TS]

01:20:29   doesn't rotate I mean as someone pointed [TS]

01:20:30   on the chatroom games do that too like [TS]

01:20:32   yeah obviously you don't you know what [TS]

01:20:34   to make your game rotate you're gonna [TS]

01:20:35   make your game screen unless you mention [TS]

01:20:37   flipping it upside down does indeed [TS]

01:20:39   cause it to go 360 you know only got [TS]

01:20:46   like three more points left but they're [TS]

01:20:47   not gonna fit in here so maybe it will [TS]

01:20:48   do part of a follow-up show okay there [TS]

01:20:53   you don't wanna do them you're done [TS]

01:20:54   you're done yeah no but the next point [TS]

01:20:56   is contracts and I think that's a long [TS]

01:20:57   oh that could be a whole show right [TS]

01:21:00   there no not all show I'll get through [TS]

01:21:04   this window aid stuff yet I think it [TS]

01:21:07   could be able show well if you want to [TS]

01:21:11   follow Jon on on Twitter you can do that [TS]

01:21:14   siracusa there's no z-s IRAC us a like [TS]

01:21:20   the the town in in italy have you been [TS]

01:21:23   there you've been to siracusa i have not [TS]

01:21:25   but my grandparents did go there several [TS]

01:21:27   times i believe how cool was that [TS]

01:21:29   that whole place named a free and [TS]

01:21:31   mentioned in The Godfather [TS]

01:21:33   now they do say in The Godfather [TS]

01:21:35   actually okay yeah yeah subtitled so you [TS]

01:21:38   know it's my name with Isabel there [TS]

01:21:39   anyway a couple a couple little little [TS]

01:21:43   things you want to address we have [TS]

01:21:45   mentioned here that we will be talking [TS]

01:21:48   about Goodfellas the movie Goodfellas we [TS]

01:21:53   received a lot of feedback about that [TS]

01:21:54   things that we absolutely must do things [TS]

01:21:56   we absolutely must not do in reference [TS]

01:22:00   to that we are going to do that though [TS]

01:22:02   we've been cleared to do that so we'll [TS]

01:22:04   be having a show it will not it will not [TS]

01:22:05   be an episode of hypercritical [TS]

01:22:07   necessarily or or if it is it will be a [TS]

01:22:10   bonus episode it will not replace the [TS]

01:22:12   existing week's episode it will [TS]

01:22:16   it will not be tacked on to the end of [TS]

01:22:18   that week's episode it will be recorded [TS]

01:22:20   on a different date and time and [TS]

01:22:21   released as its own as its own thing did [TS]

01:22:25   I say that right John yeah I don't think [TS]

01:22:28   it's gonna be in the IP critical feet at [TS]

01:22:30   all and not at all yeah and be its own [TS]

01:22:32   thing maybe it'll be a special five by [TS]

01:22:34   five movie show maybe it'll be something [TS]

01:22:36   that we do with other hosts periodically [TS]

01:22:38   who knows you can even make it on after [TS]

01:22:40   dark for a language learn that doesn't [TS]

01:22:43   fit in there because I don't really [TS]

01:22:44   publish yeah you're right any couldn't [TS]

01:22:46   publish but we could curse we could [TS]

01:22:47   curse in this other one if we want if we [TS]

01:22:49   make it a separate show recording from [TS]

01:22:51   the movie you know yeah so we'll make it [TS]

01:22:52   an explosive it explicit and will be a [TS]

01:22:54   tone tone shine curse I've never heard [TS]

01:22:56   you curse I think you I've never heard [TS]

01:22:59   that so I can't wait that's reason [TS]

01:23:01   enough to do a show sure so we'll do [TS]

01:23:04   that so we are doing that so you can [TS]

01:23:06   stay tuned we'll have update we will [TS]

01:23:07   update here about that show that was the [TS]

01:23:10   main update that I wanted to do I also [TS]

01:23:12   wanted to to mention for those who who [TS]

01:23:15   care about such things and and who get [TS]

01:23:18   this show we have a very fast turnaround [TS]

01:23:19   time with getting these shows out thanks [TS]

01:23:21   very much to faith producer here for [TS]

01:23:24   doing that but so if you if you happen [TS]

01:23:27   listen to this today Friday earlier in [TS]

01:23:29   the day perhaps on your commute home you [TS]

01:23:31   should know that defringe comes back [TS]

01:23:33   tonight season premiere of season 4 is [TS]

01:23:36   back tonight you're gonna be watching [TS]

01:23:38   that John let the DVR kickoff for about [TS]

01:23:41   15-20 minutes in it play I'll probably [TS]

01:23:44   yeah I'm personal course you will it's [TS]

01:23:46   been too long your favorite and a tour [TS]

01:23:48   of returns for season four the Fringe be [TS]

01:23:53   talking about that next week for sure [TS]

01:23:54   dedicate the whole show for that I think [TS]

01:23:56   you don't think so okay but that's it [TS]

01:24:00   you can go to find by five that TV and [TS]

01:24:02   you know what people have been raiding [TS]

01:24:03   the show thanks thanks very much for [TS]

01:24:05   doing that some more ratings have come [TS]

01:24:06   in John have you been following those [TS]

01:24:08   reading a few people have I suggested [TS]

01:24:10   last time that people click the helpful [TS]

01:24:11   yes no links yes a lot of people not [TS]

01:24:13   like yes yeah a lot of people have [TS]

01:24:15   clicked my idea below was to try to [TS]

01:24:17   introduce some churn so the top three [TS]

01:24:19   reviews weren't still the top three [TS]

01:24:21   right right but you just can't it's the [TS]

01:24:23   it's a self-fulfilling prophecy people [TS]

01:24:25   see them first and the reason they're at [TS]

01:24:27   the top [TS]

01:24:28   like nice reviews and well Ritz on and [TS]

01:24:30   so forth and so as the people go through [TS]

01:24:32   clicking the yes/no helpful they also [TS]

01:24:34   click yes helpful in the top view so the [TS]

01:24:36   order has not changed in the first page [TS]

01:24:37   but I do appreciate the people are [TS]

01:24:39   shuffling up from like the bottom of the [TS]

01:24:40   power because people are out there [TS]

01:24:41   writing good reviews yeah and they don't [TS]

01:24:43   in it there's nothing they getting [TS]

01:24:44   ignored so I thank everyone who is [TS]

01:24:46   clicking those links either by pressing [TS]

01:24:48   no not helpful to barring the ones that [TS]

01:24:49   you don't like or pressing s to the ones [TS]

01:24:51   you do like here's the thing if it's not [TS]

01:24:53   a five-star review the appropriate [TS]

01:24:55   action is to download it that's all I'm [TS]

01:24:56   gonna say I'm I don't think that's an [TS]

01:24:58   issue because anyone who's listening to [TS]

01:25:00   the show and it's gonna go click on [TS]

01:25:00   iTunes because of us is gonna do it [TS]

01:25:02   because they like the show the reviews [TS]

01:25:03   are overwhelmingly positive but if you [TS]

01:25:05   like a negative one feel you know it's I [TS]

01:25:06   disagree with you alright well dan says [TS]

01:25:09   don't click the negative ones but I'm [TS]

01:25:10   telling you to be true to yourself be [TS]

01:25:12   true to yourself which by definition [TS]

01:25:15   means down voting the negative ones [TS]

01:25:17   alright alright that's it then John have [TS]

01:25:21   a good week [TS]

01:25:22   [Music] [TS]