Hypercritical

00:00:02 ◼   ► this is hypercritical weekly talkshow [TS]

00:00:05 ◼   ► ruminating on exactly what is wrong in [TS]

00:00:07 ◼   ► the world of Apple and related [TS]

00:00:08 ◼   ► technologies and businesses nothing is [TS]

00:00:10 ◼   ► so perfect but it can't be complained [TS]

00:00:12 ◼   ► about by my co-host John siracusa how [TS]

00:00:17 ◼   ► are you John I'm pretty good this is [TS]

00:00:19 ◼   ► episode number 36 we want to say thanks [TS]

00:00:21 ◼   ► to our two sponsors source bits calm and [TS]

00:00:24 ◼   ► sifter app.com who will tell you about [TS]

00:00:26 ◼   ► as the program goes on we also want to [TS]

00:00:28 ◼   ► mention the bandwidth for the shows [TS]

00:00:30 ◼   ► brought to you by Midas green tech [TS]

00:00:32 ◼   ► Virtual Private servers submerged in oil [TS]

00:00:35 ◼   ► get free bandwidth today at Midas green [TS]

00:00:37 ◼   ► tech comm slash 5x5 36 of these does [TS]

00:00:42 ◼   ► that make you feel just dandy dandy you [TS]

00:00:47 ◼   ► know people like a couple people said [TS]

00:00:48 ◼   ► they liked how you said submerged in oil [TS]

00:00:50 ◼   ► and now you're all self-conscious about [TS]

00:00:51 ◼   ► it so now it's like I don't like know I [TS]

00:00:53 ◼   ► try to vary it I tried you know you're [TS]

00:00:55 ◼   ► overthinking it now I'm afraid the same [TS]

00:00:56 ◼   ► thing is gonna happen with the [TS]

00:00:57 ◼   ► complaining part well it's going away [TS]

00:00:59 ◼   ► the oil [TS]

00:01:01 ◼   ► yeah but they complaining part is like [TS]

00:01:03 ◼   ► gonna read the new oil don't steal my [TS]

00:01:06 ◼   ► thunder [TS]

00:01:07 ◼   ► right how are you I'm fine [TS]

00:01:11 ◼   ► did you watch this Terra Nova no I have [TS]

00:01:14 ◼   ► that on TiVo although I tried to leave I [TS]

00:01:16 ◼   ► tried to remain spoiler free and like [TS]

00:01:18 ◼   ► muted you when you were talking about [TS]

00:01:19 ◼   ► that a couple minutes ago because I [TS]

00:01:20 ◼   ► didn't want to hit but I hear that you [TS]

00:01:22 ◼   ► didn't like it I assumed I wouldn't like [TS]

00:01:23 ◼   ► to it I haven't gotten to it yet I'm a [TS]

00:01:25 ◼   ► little bit behind okay yeah I did I did [TS]

00:01:29 ◼   ► watch the fringe but we should talk [TS]

00:01:31 ◼   ► about that maybe maybe maybe we'll get [TS]

00:01:33 ◼   ► to it I'm also glad to faith didn't pick [TS]

00:01:35 ◼   ► me as the mean person right one of the [TS]

00:01:38 ◼   ► one of the other go sketch guys those [TS]

00:01:40 ◼   ► live knows I was sweating that my [TS]

00:01:42 ◼   ► fingers are crossed like don't let it be [TS]

00:01:43 ◼   ► me don't let it be me [TS]

00:01:44 ◼   ► you know what no and I'll tell you I'll [TS]

00:01:46 ◼   ► tell you why you are it despite despite [TS]

00:01:48 ◼   ► the way that that you come across uh you [TS]

00:01:53 ◼   ► are actually quite a kind sensitive [TS]

00:01:55 ◼   ► person behind the scenes beneath your [TS]

00:01:58 ◼   ► Romulan exterior you are quite [TS]

00:02:03 ◼   ► compassionate you care about the little [TS]

00:02:05 ◼   ► people [TS]

00:02:05 ◼   ► mmm-hmm that's me what are we talking [TS]

00:02:10 ◼   ► about I had stuff prepared for this week [TS]

00:02:11 ◼   ► it was we were going to finish off the [TS]

00:02:12 ◼   ► Microsoft stuff then I was going [TS]

00:02:13 ◼   ► going to what's wrong with Microsoft but [TS]

00:02:15 ◼   ► the Amazon stuff has come along and [TS]

00:02:16 ◼   ► smushed that in my mind so I will yes I [TS]

00:02:19 ◼   ► will delay it me mind the mind smooshing [TS]

00:02:23 ◼   ► effects of Amazon yeah so far still not [TS]

00:02:26 ◼   ► getting lots of complaints about [TS]

00:02:27 ◼   ► Microsoft one or two people said they [TS]

00:02:29 ◼   ► could care less about Microsoft but [TS]

00:02:30 ◼   ► mostly no complaints in a few people [TS]

00:02:32 ◼   ► like that so maybe we will actually come [TS]

00:02:34 ◼   ► back to both tail into the Windows 8 [TS]

00:02:36 ◼   ► stuff next week and going through what's [TS]

00:02:40 ◼   ► wrong with Microsoft but the Amazon [TS]

00:02:41 ◼   ► stuff what's interesting enough that I [TS]

00:02:42 ◼   ► want to do that but I'm behind in amazon [TS]

00:02:45 ◼   ► stuff I actually haven't even watched [TS]

00:02:46 ◼   ► the whole presentation yet I've read a [TS]

00:02:47 ◼   ► lot about it ah but I didn't read I [TS]

00:02:50 ◼   ► didn't sorry I didn't see the entire [TS]

00:02:52 ◼   ► video I'm like halfway through it mostly [TS]

00:02:54 ◼   ► because it was so boring did you try to [TS]

00:02:55 ◼   ► watch that video is bad he's I saw you [TS]

00:02:58 ◼   ► tweeting where can i watch the whole [TS]

00:03:00 ◼   ► yeah and then I found it I'll put it in [TS]

00:03:02 ◼   ► the show notes link but like I dairy [TS]

00:03:05 ◼   ► like I'm surprised anyone left that room [TS]

00:03:06 ◼   ► alive I dare you watch this thing and [TS]

00:03:08 ◼   ► not be bored to death oh not not a good [TS]

00:03:11 ◼   ► presentation and I don't know why like [TS]

00:03:13 ◼   ► they had exciting things to announce and [TS]

00:03:15 ◼   ► Jeff Bezos Bezos in on Aaron's last name [TS]

00:03:18 ◼   ► he's a nice guy [TS]

00:03:19 ◼   ► personal he's got interesting things to [TS]

00:03:21 ◼   ► say but it just it wasn't the [TS]

00:03:23 ◼   ► electricity wasn't there I don't know [TS]

00:03:24 ◼   ► doesn't have the the Steve Jobs [TS]

00:03:26 ◼   ► magnetism perhaps it's not as so much [TS]

00:03:30 ◼   ► that it's also the people in the room [TS]

00:03:31 ◼   ► like they weren't enthusiastic about I [TS]

00:03:33 ◼   ► think it's just pressed so you'd hear [TS]

00:03:34 ◼   ► like camera and the SLR mirrors snapping [TS]

00:03:37 ◼   ► up and down you know that's right it [TS]

00:03:39 ◼   ► also has a shutter sound but it's it's [TS]

00:03:40 ◼   ► the mirrors you hear that but you [TS]

00:03:43 ◼   ► wouldn't hear people like people weren't [TS]

00:03:44 ◼   ► amped for these Kindles but just which [TS]

00:03:46 ◼   ► is strange because I know people who [TS]

00:03:47 ◼   ► really were and for these Kindle stuff [TS]

00:03:49 ◼   ► like there was excitement about this [TS]

00:03:50 ◼   ► announcement but those people were not [TS]

00:03:51 ◼   ► in the room right like when they [TS]

00:03:53 ◼   ► announced the the price you you expected [TS]

00:03:55 ◼   ► people to have some reaction to it but [TS]

00:03:57 ◼   ► and I don't know if it's because it was [TS]

00:03:59 ◼   ► already leaked and everybody who knew [TS]

00:04:01 ◼   ► what the price would be but it was like [TS]

00:04:02 ◼   ► drop dead sighs it was all jaded press [TS]

00:04:05 ◼   ► every announcement they made and he [TS]

00:04:06 ◼   ► didn't and that that hurt him he [TS]

00:04:08 ◼   ► couldn't you know feed off of that I [TS]

00:04:10 ◼   ► don't know it was boring presentation [TS]

00:04:11 ◼   ► I'm about I'm just up to the part where [TS]

00:04:13 ◼   ► they're and I was in the Kindle Fire so [TS]

00:04:14 ◼   ► I didn't but I want to talk about any of [TS]

00:04:16 ◼   ► us I think I have all the facts covered [TS]

00:04:18 ◼   ► I just wanted to see the presentation to [TS]

00:04:19 ◼   ► see how did it really go ah beside heard [TS]

00:04:22 ◼   ► different things so I but before we do [TS]

00:04:23 ◼   ► that we have follow-up [TS]

00:04:25 ◼   ► try to get through this quick I have [TS]

00:04:27 ◼   ► a bit of old follow-up Thunderbolt [TS]

00:04:30 ◼   ► follow-up I mentioned damage last time [TS]

00:04:32 ◼   ► that I got the Thunderbolt monitor [TS]

00:04:33 ◼   ► didn't I did you I don't think you [TS]

00:04:37 ◼   ► mentioned that I think you mentioned no [TS]

00:04:40 ◼   ► maybe you did mention it because yes you [TS]

00:04:41 ◼   ► were telling me to be wife your wife was [TS]

00:04:44 ◼   ► plugging into it you did mention that [TS]

00:04:45 ◼   ► yeah yeah yeah [TS]

00:04:46 ◼   ► and so I've got that set up now and [TS]

00:04:48 ◼   ► people are asking me what I think of it [TS]

00:04:50 ◼   ► it mean it works as advertised you plug [TS]

00:04:52 ◼   ► plug your air and do it with a little [TS]

00:04:54 ◼   ► thunder bolt cable and you got a full [TS]

00:04:55 ◼   ► fledged computer and so far no issues [TS]

00:04:57 ◼   ► with it really one time when we lack the [TS]

00:04:59 ◼   ► spacebar to wake the Machine up the [TS]

00:05:02 ◼   ► other monitor didn't wake up like the [TS]

00:05:03 ◼   ► big monitor didn't wake up and I didn't [TS]

00:05:06 ◼   ► really know what to do about that we [TS]

00:05:07 ◼   ► just had to restart the machine hmm [TS]

00:05:08 ◼   ► you couldn't detect displays go into [TS]

00:05:10 ◼   ► system preferences I couldn't get into [TS]

00:05:12 ◼   ► the windows they're all in the main [TS]

00:05:13 ◼   ► scroll in the main yeah so the menu bar [TS]

00:05:15 ◼   ► is up there and everything so how how to [TS]

00:05:17 ◼   ► do restart it then angels SSH and shut [TS]

00:05:19 ◼   ► down - are now come on where we are yeah [TS]

00:05:21 ◼   ► I do what people maybe not everybody in [TS]

00:05:23 ◼   ► the audience knows about this yeah I [TS]

00:05:25 ◼   ► know but if you don't I don't want to [TS]

00:05:26 ◼   ► explain I would like to explain what you [TS]

00:05:28 ◼   ► do is you go to System Preferences you [TS]

00:05:29 ◼   ► go into sharing and there will be a [TS]

00:05:31 ◼   ► checkbox that is called a remote login [TS]

00:05:33 ◼   ► by checking that you will be allowing [TS]

00:05:37 ◼   ► SSH connection so then you could go to [TS]

00:05:39 ◼   ► an another machine if you'd like and [TS]

00:05:41 ◼   ► that other machine could be used to SSH [TS]

00:05:44 ◼   ► into that box and then you can shut it [TS]

00:05:46 ◼   ► down using the watch shut eye a shutdown [TS]

00:05:48 ◼   ► command by itself or do you still do the [TS]

00:05:50 ◼   ► - Shh shut down - are now Oh to reboot [TS]

00:05:53 ◼   ► yes then want to manually boot it up if [TS]

00:05:56 ◼   ► you really want to feel cool you can [TS]

00:05:58 ◼   ► type sync a couple times in every turn a [TS]

00:05:59 ◼   ► sink sink sink semicolon shut down space [TS]

00:06:03 ◼   ► - our space now no I don't think we need [TS]

00:06:07 ◼   ► to sink these days yeah no right no it's [TS]

00:06:10 ◼   ► fine I wonder if the commands email on [TS]

00:06:12 ◼   ► Mac OS 10 I doubt it my horse just [TS]

00:06:14 ◼   ► hooked up to a do nothing command so [TS]

00:06:17 ◼   ► anyway I got I am Thunderbolt Display I [TS]

00:06:19 ◼   ► think I mentioned this last time the [TS]

00:06:20 ◼   ► only weird thing I've seen about is that [TS]

00:06:21 ◼   ► the Thunderbolt connector gets slightly [TS]

00:06:22 ◼   ► warm huh [TS]

00:06:24 ◼   ► which is a little bit creepy but we do [TS]

00:06:25 ◼   ► know that from previous things that is a [TS]

00:06:27 ◼   ► little chip in there and that I assume [TS]

00:06:29 ◼   ► is what's getting warm not hot you know [TS]

00:06:31 ◼   ► so the reason I bring it up is few [TS]

00:06:33 ◼   ► things I had two links from a couple [TS]

00:06:35 ◼   ► weeks ago that had never got - one was [TS]

00:06:37 ◼   ► for a PCI Express breakout box that [TS]

00:06:40 ◼   ► gives you three external piece [TS]

00:06:41 ◼   ► I express slots over thunderbolt [TS]

00:06:43 ◼   ► connection put a link to that in the [TS]

00:06:45 ◼   ► show notes it's magma express box and [TS]

00:06:47 ◼   ► the other one is Belkin has a little [TS]

00:06:51 ◼   ► breakout box that gives you three USB [TS]

00:06:53 ◼   ► ports a thunderbolt port so you can [TS]

00:06:54 ◼   ► daisy chain stuff firewire port and [TS]

00:06:56 ◼   ► gigabit ethernet port so it's kind of [TS]

00:06:57 ◼   ► like the Thunderbolt Display without the [TS]

00:06:59 ◼   ► display part so you can if you want your [TS]

00:07:02 ◼   ► air to have a whole bunch more ports we [TS]

00:07:04 ◼   ► were thinking like maybe they'll be [TS]

00:07:05 ◼   ► Thunderbolt to fire our connectors or [TS]

00:07:07 ◼   ► whatever but I bet these little dock [TS]

00:07:09 ◼   ► port thingies become more popular [TS]

00:07:11 ◼   ► because you don't just get a firewire [TS]

00:07:12 ◼   ► you if I were you can knit a daisy chain [TS]

00:07:14 ◼   ► thing and more USB ports and that these [TS]

00:07:18 ◼   ► were all from earlier in the month but I [TS]

00:07:20 ◼   ► never linked them so they will be in the [TS]

00:07:21 ◼   ► show notes as well so it's interesting [TS]

00:07:22 ◼   ► that we're finally seeing some [TS]

00:07:24 ◼   ► accessories go out this and uh for [TS]

00:07:26 ◼   ► thunderbolt and finally the iFixit did a [TS]

00:07:28 ◼   ► teardown of the Thunderbolt Display and [TS]

00:07:30 ◼   ► this is surprising amount of stuff in [TS]

00:07:32 ◼   ► there did you see that that URL no can [TS]

00:07:34 ◼   ► you please put that in the show notes [TS]

00:07:35 ◼   ► I've not seen that one it's in the URL [TS]

00:07:37 ◼   ► that they break it up and you would [TS]

00:07:38 ◼   ► think it's going to be a big display and [TS]

00:07:40 ◼   ► then some little printed circuit board [TS]

00:07:41 ◼   ► but there's a lot of circuit board e [TS]

00:07:43 ◼   ► stuff in there like well the big thing [TS]

00:07:46 ◼   ► in one of the stories is that he's kind [TS]

00:07:47 ◼   ► of subwoofer like it's got it's got two [TS]

00:07:49 ◼   ► speakers and a third one presumably for [TS]

00:07:52 ◼   ► low volume stuff it doesn't look like [TS]

00:07:53 ◼   ► much of a subwoofer I mean the cone is [TS]

00:07:54 ◼   ► not that big but it's got it looks like [TS]

00:07:57 ◼   ► it has more printed circuit boards in [TS]

00:07:58 ◼   ► this monitor considerably more than in [TS]

00:08:01 ◼   ► the MacBook Air and there's a little [TS]

00:08:03 ◼   ► power supply and once again I have [TS]

00:08:05 ◼   ► unknowingly bought a display device that [TS]

00:08:07 ◼   ► has a fan in it the good thing in this [TS]

00:08:08 ◼   ► case this is a reference to your plasma [TS]

00:08:11 ◼   ► television I didn't realize had fans in [TS]

00:08:13 ◼   ► it right you wouldn't use any fans man [TS]

00:08:15 ◼   ► well it's the noise but in this case I [TS]

00:08:17 ◼   ► did not realize that a fan until I did [TS]

00:08:19 ◼   ► the opposite thing the thing is totally [TS]

00:08:21 ◼   ► silent like you know and I don't because [TS]

00:08:23 ◼   ► then the air is on it makes almost no [TS]

00:08:24 ◼   ► noise and this monitor I had no idea [TS]

00:08:26 ◼   ► that was a fan of it so don't be afraid [TS]

00:08:27 ◼   ► of the fan it passes the Syracuse a fan [TS]

00:08:29 ◼   ► test I could not hear it it didn't [TS]

00:08:32 ◼   ► bother me maybe like in a summer it'll [TS]

00:08:33 ◼   ► get hot and start cranking up and will [TS]

00:08:35 ◼   ► bother me but so far not an issue but [TS]

00:08:38 ◼   ► seeing all this junk shoved into that [TS]

00:08:41 ◼   ► display as I tweeted earlier this week [TS]

00:08:43 ◼   ► makes me think the idea of putting a GPU [TS]

00:08:44 ◼   ► in there is not so crazy because already [TS]

00:08:46 ◼   ► a lot of stuff in there it's not just [TS]

00:08:48 ◼   ► one little circuit board in the display [TS]

00:08:50 ◼   ► it's a pretty big circuit board three [TS]

00:08:52 ◼   ► speakers you know the analog power [TS]

00:08:54 ◼   ► supply [TS]

00:08:55 ◼   ► I inside there it's it's very [TS]

00:08:57 ◼   ► interesting I like this new the new [TS]

00:09:00 ◼   ► Thunderbolt future that we live in I [TS]

00:09:02 ◼   ► approve [TS]

00:09:02 ◼   ► do you think you know for a long time [TS]

00:09:04 ◼   ► we've had us be it's been forever [TS]

00:09:06 ◼   ► and that has become the de facto [TS]

00:09:08 ◼   ► standard for pretty much all non I guess [TS]

00:09:12 ◼   ► you would say that you know things that [TS]

00:09:13 ◼   ► are not too high bandwidth it's it's [TS]

00:09:15 ◼   ► been the standard it's been what what [TS]

00:09:18 ◼   ► people use do you see a day when there [TS]

00:09:20 ◼   ► will be one type of connector for [TS]

00:09:22 ◼   ► everything and maybe it's Thunderbolt [TS]

00:09:24 ◼   ► but that whether it's a any kind of [TS]

00:09:26 ◼   ► peripheral mouse keyboard hard drive [TS]

00:09:28 ◼   ► monitor whatever that it'll just you [TS]

00:09:29 ◼   ► just plug it in and it just works is [TS]

00:09:31 ◼   ► that where we're headed is it them it'll [TS]

00:09:33 ◼   ► there's there's two things working [TS]

00:09:35 ◼   ► against that one for some things you can [TS]

00:09:37 ◼   ► say there's some sort of convergence on [TS]

00:09:38 ◼   ► a single standard or thing and those are [TS]

00:09:40 ◼   ► mostly things that have to do with human [TS]

00:09:42 ◼   ► perception so at a certain point you [TS]

00:09:45 ◼   ► reach the limit of human hearing [TS]

00:09:47 ◼   ► perception we're not there yet in terms [TS]

00:09:48 ◼   ► of audio quality because of the [TS]

00:09:50 ◼   ► compression and artifacts inside but [TS]

00:09:51 ◼   ► eventually making the audio quality any [TS]

00:09:53 ◼   ► better doesn't make a difference and you [TS]

00:09:55 ◼   ► would imagine that you would eventually [TS]

00:09:56 ◼   ► converge on some kind of single standard [TS]

00:09:59 ◼   ► for audio that is totally maxes out [TS]

00:10:00 ◼   ► human perception you're perfectly good [TS]

00:10:02 ◼   ► to go and then what point is there [TS]

00:10:03 ◼   ► having other standards you know this [TS]

00:10:04 ◼   ► bandwidth isn't a concern or whatever on [TS]

00:10:06 ◼   ► same thing with visually but for for [TS]

00:10:09 ◼   ► connectors [TS]

00:10:10 ◼   ► I think they'll always be a cheap low [TS]

00:10:13 ◼   ► speed one and another high speed one [TS]

00:10:15 ◼   ► simply because our appetite for high [TS]

00:10:16 ◼   ► speed will never be sated by any [TS]

00:10:18 ◼   ► particular technology like it's not as [TS]

00:10:20 ◼   ► if we're going to say we never need any [TS]

00:10:23 ◼   ► more bandwidth and eventually our high [TS]

00:10:24 ◼   ► bandwidth connector becomes cheap enough [TS]

00:10:25 ◼   ► to put in cereal boxes therefore this [TS]

00:10:27 ◼   ► will be the one connector I think [TS]

00:10:28 ◼   ► they'll always be the cheap low speed [TS]

00:10:30 ◼   ► more expensive high speed slit split in [TS]

00:10:32 ◼   ► consumer electronics now it could be [TS]

00:10:35 ◼   ► that our bandwidth requirements never [TS]

00:10:39 ◼   ► run out on the high end but they do run [TS]

00:10:40 ◼   ► out in the consumer space because the [TS]

00:10:42 ◼   ► only things we're transferring our media [TS]

00:10:43 ◼   ► that max out our human perception so we [TS]

00:10:45 ◼   ► say well I never need to send you any [TS]

00:10:46 ◼   ► more than like a an ADK HD movie with 20 [TS]

00:10:50 ◼   ► channels of audio and blah blah blah and [TS]

00:10:52 ◼   ► that fits over now what is now that she [TS]

00:10:53 ◼   ► blows BD connector so we never need the [TS]

00:10:55 ◼   ► high-speed connector but I don't think [TS]

00:10:56 ◼   ► that will happen in our lifetime so I [TS]

00:10:58 ◼   ► would say for everyone listening to this [TS]

00:10:59 ◼   ► at the time that you're alive there will [TS]

00:11:01 ◼   ► be a low speed and a high speed standard [TS]

00:11:03 ◼   ► for connecting your consumer electronic [TS]

00:11:06 ◼   ► devices [TS]

00:11:08 ◼   ► I'll more follow up the metro get some [TS]

00:11:12 ◼   ► feedback from Steve Holzer I'm prancing [TS]

00:11:15 ◼   ► his name right saying that one of the [TS]

00:11:17 ◼   ► reasons that Metro might be a [TS]

00:11:19 ◼   ► predominantly landscape is that remember [TS]

00:11:22 ◼   ► that Windows 8 also has to run on PCs [TS]

00:11:24 ◼   ► and of course PC monitors are landscape [TS]

00:11:25 ◼   ► hmm that made me think about the old [TS]

00:11:27 ◼   ► days with the portrait Mac displays to [TS]

00:11:29 ◼   ► remember those yeah those are great [TS]

00:11:32 ◼   ► I still see people at work you see this [TS]

00:11:34 ◼   ► lot if you work without a developers [TS]

00:11:35 ◼   ► they will buy you know whatever the Dell [TS]

00:11:37 ◼   ► monitors they buy you in and they're [TS]

00:11:38 ◼   ► rotatable and they'll rotate them just [TS]

00:11:40 ◼   ► to get the big long strip of code right [TS]

00:11:41 ◼   ► right especially if the Windows users [TS]

00:11:43 ◼   ► liked everything zoom to full screen now [TS]

00:11:45 ◼   ► they can zoom their code window which is [TS]

00:11:46 ◼   ► always black with dark blue text on it [TS]

00:11:48 ◼   ► on how these people don't go blind in [TS]

00:11:50 ◼   ► any way they will zoom that thing to [TS]

00:11:51 ◼   ► full screen in a big portrait display so [TS]

00:11:53 ◼   ► we know that actually that's a really [TS]

00:11:55 ◼   ► good topic for perhaps a future segment [TS]

00:11:58 ◼   ► on a show is is exactly the what you [TS]

00:12:00 ◼   ► just identified is the different styles [TS]

00:12:02 ◼   ► of people looking at at screens do you [TS]

00:12:05 ◼   ► prefer the BBEdit [TS]

00:12:07 ◼   ► style white background with dark texts [TS]

00:12:10 ◼   ► like a page of paper or do you prefer [TS]

00:12:12 ◼   ► the the more sort of hipster black [TS]

00:12:14 ◼   ► screen with colorful text on it [TS]

00:12:18 ◼   ► which of those is that's not hip studies [TS]

00:12:20 ◼   ► to be like terminal nerd but yeah well [TS]

00:12:22 ◼   ► no but today it's considered hipster [TS]

00:12:23 ◼   ► like if well if you don't observe you [TS]

00:12:25 ◼   ► have seven color texts you made [TS]

00:12:26 ◼   ► Halloween themed or whatever but that's [TS]

00:12:29 ◼   ► yes that is a whole other topic uh and [TS]

00:12:32 ◼   ► you know what I think it comes down to [TS]

00:12:33 ◼   ► is that a lot of these kids today using [TS]

00:12:36 ◼   ► the dark color background it's because [TS]

00:12:39 ◼   ► they're in the dark they're sitting in [TS]

00:12:40 ◼   ► the dark and if you have the white [TS]

00:12:42 ◼   ► background while you're sitting in the [TS]

00:12:44 ◼   ► dark at 3:00 a.m. writing code like [TS]

00:12:46 ◼   ► listening to that emo music then it's [TS]

00:12:50 ◼   ► too harsh it's too bright you can't look [TS]

00:12:52 ◼   ► at it so that's why they have the dark [TS]

00:12:53 ◼   ► background and then just a character [TS]

00:12:55 ◼   ► stand out and plus it makes them feel [TS]

00:12:56 ◼   ► like neo in the matrix the first one [TS]

00:12:58 ◼   ► people at work aren't sitting in the [TS]

00:12:59 ◼   ► dark those no that's why if you're if [TS]

00:13:01 ◼   ► you're in an office if you're in a [TS]

00:13:02 ◼   ► brightly lit for Larsson office like you [TS]

00:13:04 ◼   ► prefer then you've got to have the white [TS]

00:13:07 ◼   ► background I think topic for a future [TS]

00:13:09 ◼   ► show all right more follow up this is [TS]

00:13:12 ◼   ► this is a good one from by the way [TS]

00:13:14 ◼   ► someone in the chat room said it was [TS]

00:13:15 ◼   ► that Steve Holt is Steve hol zer I'm [TS]

00:13:19 ◼   ► sorry I don't know this is a good tip [TS]

00:13:20 ◼   ► for people writing in if you think [TS]

00:13:21 ◼   ► to be able to pronounce your name [TS]

00:13:22 ◼   ► putting some phonetic thing to give me [TS]

00:13:24 ◼   ► some help [TS]

00:13:27 ◼   ► speaking of here's Jonathan hello drew [TS]

00:13:30 ◼   ► PLO udre how this is a letter holder [TS]

00:13:34 ◼   ► yeah [TS]

00:13:35 ◼   ► this is a good letter very succinct I'll [TS]

00:13:36 ◼   ► read it pretty much word for word he [TS]

00:13:38 ◼   ► says [TS]

00:13:38 ◼   ► you're killing me John I'm dying it's [TS]

00:13:42 ◼   ► pronounced Mary oh it's not pronounced [TS]

00:13:44 ◼   ► Mary oh it's Mario i disgust none I you [TS]

00:13:49 ◼   ► know that's a northeastern thing man [TS]

00:13:51 ◼   ► what I replied it was like you grew up [TS]

00:13:52 ◼   ► on Long Island people say Mary oh yeah I [TS]

00:13:55 ◼   ► understand we all have our pronunciation [TS]

00:13:57 ◼   ► pet peeves my pronunciation pet peeve is [TS]

00:13:59 ◼   ► and I'll test this on Dan because you're [TS]

00:14:01 ◼   ► from Florida so god knows how I'm not [TS]

00:14:02 ◼   ► from Florida Adelphia whatever I don't [TS]

00:14:05 ◼   ► know you spend most I wouldn't when did [TS]

00:14:07 ◼   ► you move to Florida I would spent the [TS]

00:14:09 ◼   ► first maybe third of my life in [TS]

00:14:11 ◼   ► Philadelphia and it was more than enough [TS]

00:14:12 ◼   ► time for me to develop a Philadelphian [TS]

00:14:14 ◼   ► northeastern accent and recognize them [TS]

00:14:17 ◼   ► and in Florida everybody's from New York [TS]

00:14:18 ◼   ► anyway oh yeah alright so any South [TS]

00:14:21 ◼   ► versus my pronunciation quiz some people [TS]

00:14:25 ◼   ► how do you pronounce these free words ma [TS]

00:14:27 ◼   ► ry the girl's name ma ry as in to Wed [TS]

00:14:31 ◼   ► and m ER ry as in Christmas they're all [TS]

00:14:33 ◼   ► the same Merida they're actually they're [TS]

00:14:36 ◼   ► actually not all the same they are all [TS]

00:14:38 ◼   ► the same they're all related [TS]

00:14:39 ◼   ► let's read it through what's the first [TS]

00:14:40 ◼   ► one ma ry the girl's name mary ma rry as [TS]

00:14:45 ◼   ► in to Wed Mary and M ery as in Christmas [TS]

00:14:50 ◼   ► Mary C that's three words you did it [TS]

00:14:52 ◼   ► right what about wate our MMS that's [TS]

00:14:58 ◼   ► getting into more regional but I'm the [TS]

00:14:59 ◼   ► thing I'm annoyed with is well in words [TS]

00:15:01 ◼   ► that have distinct pronunciations they [TS]

00:15:02 ◼   ► don't have different distinct [TS]

00:15:03 ◼   ► pronunciations and to compress the [TS]

00:15:05 ◼   ► countries they just blend there's a good [TS]

00:15:06 ◼   ► I wish I could find this I've searched [TS]

00:15:07 ◼   ► for many times it was a good map of the [TS]

00:15:09 ◼   ► u.s. showing how many different vowel [TS]

00:15:12 ◼   ► sounds and different sounds there are in [TS]

00:15:14 ◼   ► the accent in different regions of the [TS]

00:15:16 ◼   ► country and what it showed is it showed [TS]

00:15:18 ◼   ► the current map as it exists now and it [TS]

00:15:21 ◼   ► showed the map over time showing that [TS]

00:15:23 ◼   ► the number of vowel sounds number of [TS]

00:15:26 ◼   ► distinctive Allison's only decreases in [TS]

00:15:28 ◼   ► other words the people who who say all [TS]

00:15:30 ◼   ► three of those words the same are [TS]

00:15:31 ◼   ► expanding to absorb the people who [TS]

00:15:33 ◼   ► differentiate that the differentiation [TS]

00:15:35 ◼   ► of Val [TS]

00:15:35 ◼   ► sounds is disappearing because it's like [TS]

00:15:37 ◼   ► a like a virus spreading across the [TS]

00:15:39 ◼   ► country of the language becoming you [TS]

00:15:41 ◼   ► know more less less distinctive and I'm [TS]

00:15:43 ◼   ► sure that's probably true compared our [TS]

00:15:45 ◼   ► language to like Old English or all [TS]

00:15:47 ◼   ► these things from centuries ago I'm sure [TS]

00:15:48 ◼   ► we've it's just that the overall trend [TS]

00:15:50 ◼   ► is fewer vowel sounds uh fewer [TS]

00:15:53 ◼   ► distinctions I don't know but I still [TS]

00:15:57 ◼   ► think if you're going to marry marry [TS]

00:15:58 ◼   ► marry you should know that you are [TS]

00:16:00 ◼   ► wedding a girl who is happy you can take [TS]

00:16:07 ◼   ► the test at home that should be read a [TS]

00:16:08 ◼   ► little more with the Marvel comic dust [TS]

00:16:09 ◼   ► and the marry marry marry test so yes I [TS]

00:16:14 ◼   ► apologize for saying marry oh I think I [TS]

00:16:16 ◼   ► said I guess a yahoo sometime people I [TS]

00:16:19 ◼   ► don't remember what I said I said I said [TS]

00:16:20 ◼   ► I didn't say yahoo I said Yahoo yeah I [TS]

00:16:23 ◼   ► would mostly blame that on around but [TS]

00:16:26 ◼   ► I'm proud of my Long Island heritage and [TS]

00:16:28 ◼   ► I wear my mispronunciations in that [TS]

00:16:30 ◼   ► regard proudly oh where else do we have [TS]

00:16:35 ◼   ► here something about CoffeeScript which [TS]

00:16:41 ◼   ► I should talk about it sometime but not [TS]

00:16:43 ◼   ► today it's taking a long time to reach I [TS]

00:16:47 ◼   ► why don't you read these notes I'll do a [TS]

00:16:48 ◼   ► sponsor then since you're obviously you [TS]

00:16:51 ◼   ► can unplug our first sponsor today [TS]

00:16:53 ◼   ► longtime sponsor source bits this [TS]

00:16:56 ◼   ► episode is sponsored by source bits [TS]

00:16:58 ◼   ► these guys provide software design and [TS]

00:17:00 ◼   ► development services for iOS Android Mac [TS]

00:17:03 ◼   ► and the web they're at the bleeding edge [TS]

00:17:05 ◼   ► of emerging technologies they've got [TS]

00:17:07 ◼   ► tons and tons of experience they've got [TS]

00:17:09 ◼   ► a successful track record building well [TS]

00:17:11 ◼   ► tested visually stunning world-class [TS]

00:17:13 ◼   ► apps and here's the thing this is what [TS]

00:17:14 ◼   ► I'm finding out a lot of time is that [TS]

00:17:16 ◼   ► there's people who maybe you're a good [TS]

00:17:17 ◼   ► iOS developer and you've got an idea for [TS]

00:17:20 ◼   ► an iOS app right but maybe you don't [TS]

00:17:22 ◼   ► have such a such a great set of [TS]

00:17:24 ◼   ► experience building the back-end [TS]

00:17:25 ◼   ► services that you want to power it maybe [TS]

00:17:27 ◼   ► you don't know how to do push [TS]

00:17:30 ◼   ► notifications for example who knows well [TS]

00:17:33 ◼   ► the point is these guys they can do the [TS]

00:17:35 ◼   ► piece that you don't know how to do so [TS]

00:17:37 ◼   ► maybe you're a developer but you're just [TS]

00:17:38 ◼   ► not an expert in every aspect of what [TS]

00:17:40 ◼   ► you want to build they'll build you the [TS]

00:17:42 ◼   ► other part or they'll build you the [TS]

00:17:43 ◼   ► whole app it doesn't matter maybe you [TS]

00:17:44 ◼   ► want an Android version of your iOS app [TS]

00:17:46 ◼   ► and you don't to learn what you have to [TS]

00:17:47 ◼   ► learn to do that [TS]

00:17:48 ◼   ► well go to source bits calm these guys [TS]

00:17:51 ◼   ► we'll hook you out set that fan to [TS]

00:17:58 ◼   ► follow up I think we can start on the [TS]

00:17:59 ◼   ► Amazon stuff now lot of Amazon stuff so [TS]

00:18:01 ◼   ► if you've been if you hasn't been paying [TS]

00:18:03 ◼   ► attention to this Amazon earlier in the [TS]

00:18:06 ◼   ► week announced some new Kindles there'd [TS]

00:18:10 ◼   ► already been a lot of news and [TS]

00:18:11 ◼   ► information about the Kindle Fire and [TS]

00:18:14 ◼   ► even shortly before the event news came [TS]

00:18:18 ◼   ► out about how much it would cost and [TS]

00:18:19 ◼   ► what it would be a long and short of it [TS]

00:18:21 ◼   ► is it's a it's a very similar hardware [TS]

00:18:24 ◼   ► to the the playbook it is a Android [TS]

00:18:27 ◼   ► powered but it is Amazon's own heavily [TS]

00:18:31 ◼   ► modified version of Android so much so [TS]

00:18:33 ◼   ► that the message is this isn't a an [TS]

00:18:37 ◼   ► Android tablet this is an Amazon tablet [TS]

00:18:39 ◼   ► don't worry about the OS that's there [TS]

00:18:41 ◼   ► just enjoy it use it use the way that [TS]

00:18:44 ◼   ► we've we've built it it is an IDI [TS]

00:18:46 ◼   ► designed to be a platform obviously for [TS]

00:18:49 ◼   ► reading but also for getting it to their [TS]

00:18:51 ◼   ► Amazon Prime streaming movies and and [TS]

00:18:57 ◼   ► and and really it's a great gateway to [TS]

00:18:58 ◼   ► buy all of the stuff that Amazon sells [TS]

00:19:00 ◼   ► that's digital and and and that was the [TS]

00:19:03 ◼   ► big announcement but they also announced [TS]

00:19:05 ◼   ► I guess it's called the Kindle 2011 [TS]

00:19:08 ◼   ► which is the essentially the updated [TS]

00:19:12 ◼   ► version of the Kindle that we all have [TS]

00:19:14 ◼   ► right now except with no keyboard there [TS]

00:19:16 ◼   ► is the Kindle Touch which is similar but [TS]

00:19:18 ◼   ► has a touch panel on it and and then of [TS]

00:19:21 ◼   ► course there are the existing Kindles [TS]

00:19:23 ◼   ► which are still being sold right and [TS]

00:19:26 ◼   ► there's a thousand Kindles that you can [TS]

00:19:29 ◼   ► choose from and each one of these I [TS]

00:19:31 ◼   ► think with the exception of the fire [TS]

00:19:33 ◼   ► comes in two different models one of [TS]

00:19:37 ◼   ► which has commercials essentially [TS]

00:19:40 ◼   ► advertisements that appear and a version [TS]

00:19:42 ◼   ► that doesn't and you pay anywhere from [TS]

00:19:44 ◼   ► 12 maybe it's 20 or 30 bucks to 240 [TS]

00:19:47 ◼   ► bucks to get the one without the [TS]

00:19:49 ◼   ► advertisements that come up so did you [TS]

00:19:52 ◼   ► watch the presentation I watched about [TS]

00:19:54 ◼   ► half of it I thought was interesting how [TS]

00:19:57 ◼   ► he opened up with kind of [TS]

00:20:00 ◼   ► a some summary defense of e-books [TS]

00:20:05 ◼   ► that's what do you mean by that as he [TS]

00:20:07 ◼   ► sang a to review and to convince people [TS]

00:20:10 ◼   ► might not be listening here's why you [TS]

00:20:11 ◼   ► might ever want this thing called an [TS]

00:20:13 ◼   ► e-book like look I can look up a word [TS]

00:20:15 ◼   ► and I have lots of books in my pocket [TS]

00:20:17 ◼   ► and I had a little ad in the beginning [TS]

00:20:18 ◼   ► saying uh you know I'm technically [TS]

00:20:20 ◼   ► literate and I can use ebooks and even [TS]

00:20:22 ◼   ► you know like it was like reminding [TS]

00:20:25 ◼   ► people ebooks exist they are a thing [TS]

00:20:27 ◼   ► that people do people seem to like them [TS]

00:20:28 ◼   ► here's why you might like them so it's [TS]

00:20:31 ◼   ► still at that stage where you know we [TS]

00:20:32 ◼   ► wouldn't do this with an iPod where it [TS]

00:20:34 ◼   ► the fifth ipod that comes out they're [TS]

00:20:35 ◼   ► like you could bring your music with you [TS]

00:20:38 ◼   ► wherever you go it's really nice that [TS]

00:20:39 ◼   ► they're they're past the level of [TS]

00:20:41 ◼   ► explaining why you ever might want to [TS]

00:20:42 ◼   ► have a digital music player on two [TS]

00:20:44 ◼   ► levels [TS]

00:20:44 ◼   ► explaining why this particular digital [TS]

00:20:47 ◼   ► music player is better or whatever but [TS]

00:20:48 ◼   ► it seems like ebooks despite how far [TS]

00:20:51 ◼   ► they've come and they showed the graph [TS]

00:20:53 ◼   ► of like out and the e-book sales passing [TS]

00:20:55 ◼   ► paper book sales and all that stuff they [TS]

00:20:57 ◼   ► still felt like they needed to open by [TS]

00:20:58 ◼   ► explaining to people what the heck [TS]

00:21:00 ◼   ► ebooks are and why people might like [TS]

00:21:01 ◼   ► apply I thought that was that was [TS]

00:21:03 ◼   ► interested oh that was necessary but [TS]

00:21:04 ◼   ► apparently they thought they felt it was [TS]

00:21:06 ◼   ► necessary and they would be the ones to [TS]

00:21:07 ◼   ► know right um they've got the numbers [TS]

00:21:10 ◼   ► yeah so it the predictions on this were [TS]

00:21:13 ◼   ► pretty much on from everybody I remember [TS]

00:21:15 ◼   ► I described it a few shows ago as I [TS]

00:21:18 ◼   ► thought it would be a magical colorful [TS]

00:21:20 ◼   ► window through which you can give money [TS]

00:21:21 ◼   ► to Amazon and Marco was much more [TS]

00:21:22 ◼   ► succinct and he called it a vending [TS]

00:21:23 ◼   ► machine hmm for Amazon I think both of [TS]

00:21:27 ◼   ► those things were apt but the angle that [TS]

00:21:30 ◼   ► I got out of this this whole [TS]

00:21:33 ◼   ► announcement was slightly different it [TS]

00:21:34 ◼   ► comes back to one of the things that [TS]

00:21:35 ◼   ► we've talked about in previous shows and [TS]

00:21:38 ◼   ► that that centers on this silk thing [TS]

00:21:41 ◼   ► right let's talk about this so silk it's [TS]

00:21:46 ◼   ► not a great name I think we picked it [TS]

00:21:48 ◼   ► because it's like a thin but very strong [TS]

00:21:50 ◼   ► thread connecting you to blah blah blah [TS]

00:21:51 ◼   ► some marketing BS but the idea is that [TS]

00:21:55 ◼   ► when you are web browsing from your [TS]

00:21:58 ◼   ► Kindle Fire which is the name of the [TS]

00:21:59 ◼   ► color tablet thing rather than your [TS]

00:22:03 ◼   ► Kindle Fire thing making TCP connections [TS]

00:22:06 ◼   ► to the web server just like your desktop [TS]

00:22:08 ◼   ► thing does it is going to connect to [TS]

00:22:10 ◼   ► Amazon servers and Amazon servers are [TS]

00:22:13 ◼   ► going to get the web page for you [TS]

00:22:14 ◼   ► and then give it back to you like it's [TS]

00:22:17 ◼   ► acting like a proxy now if you just know [TS]

00:22:20 ◼   ► that about what's the point of that why [TS]

00:22:22 ◼   ► are Amazon servers faster they closer to [TS]

00:22:24 ◼   ► me seems like it's making two trips I [TS]

00:22:25 ◼   ► got a request Amazon servers that Amazon [TS]

00:22:27 ◼   ► servers got to request the page then [TS]

00:22:29 ◼   ► it's got to send the page back to me [TS]

00:22:30 ◼   ► that seems really dumb the key to [TS]

00:22:33 ◼   ► understanding this is I don't haven't [TS]

00:22:35 ◼   ► gotten up this part in the presentation [TS]

00:22:36 ◼   ► when I assume they mentioned it is this [TS]

00:22:38 ◼   ► speedy protocol SPDY that Google came [TS]

00:22:42 ◼   ► out with I think it was like it last [TS]

00:22:43 ◼   ► year or maybe the year before that it [TS]

00:22:45 ◼   ► was experimental then but it's it it's a [TS]

00:22:49 ◼   ► new protocol for the web instead of HTTP [TS]

00:22:50 ◼   ► and I don't know how much do you want me [TS]

00:22:53 ◼   ► to go into technically there's a why yes [TS]

00:22:54 ◼   ► yeah okay so of course so that when your [TS]

00:22:59 ◼   ► web browser requests a web page it first [TS]

00:23:01 ◼   ► makes a request for the URL that it [TS]

00:23:04 ◼   ► represents the page and it has to open [TS]

00:23:07 ◼   ► up a TCP connection say I want this page [TS]

00:23:09 ◼   ► and over that same connection it will [TS]

00:23:11 ◼   ► send back the server or send back [TS]

00:23:12 ◼   ► informations as here's the patron it's [TS]

00:23:13 ◼   ► going to have the HTML content right [TS]

00:23:15 ◼   ► right now modern web browsers will keep [TS]

00:23:17 ◼   ► that connection open and say well but I [TS]

00:23:19 ◼   ► know I'm going to have to request [TS]

00:23:20 ◼   ► something else because the page is just [TS]

00:23:21 ◼   ► the HTML text HTML still with image tags [TS]

00:23:23 ◼   ► and references to CSS and JavaScript and [TS]

00:23:26 ◼   ► also it's all this stuff that the [TS]

00:23:27 ◼   ► browser doesn't have those yet it's just [TS]

00:23:28 ◼   ► got the page it's okay here's the page [TS]

00:23:30 ◼   ► and it's filled with this crap [TS]

00:23:31 ◼   ► and then it's alright I'm going to need [TS]

00:23:33 ◼   ► that stuff so I'm going to make one [TS]

00:23:35 ◼   ► request over the same connection one one [TS]

00:23:37 ◼   ► request for this JavaScript thing right [TS]

00:23:38 ◼   ► but browsers if they just use one [TS]

00:23:40 ◼   ► connection be really slow so they're [TS]

00:23:42 ◼   ► they allow themselves to have I don't [TS]

00:23:43 ◼   ► know what the limits are in modern [TS]

00:23:44 ◼   ► browsers for like four or five or six [TS]

00:23:46 ◼   ► connections per domain per domain name [TS]

00:23:48 ◼   ► say okay I'll make one request for the [TS]

00:23:51 ◼   ► JavaScript file then I hope a new [TS]

00:23:52 ◼   ► connection and get this other javascript [TS]

00:23:54 ◼   ► file and I'll put a new connection and [TS]

00:23:55 ◼   ► get the CSS file then I'll open a new [TS]

00:23:57 ◼   ► connection and get this image now I've [TS]

00:23:58 ◼   ► got 50 other things I want to get most [TS]

00:23:59 ◼   ► of which are probably images but I can't [TS]

00:24:00 ◼   ► request them yet because as a flight [TS]

00:24:02 ◼   ► browser I will only open up six [TS]

00:24:03 ◼   ► connections per domain name or whatever [TS]

00:24:05 ◼   ► the current limit is used to be much [TS]

00:24:07 ◼   ► lower ease to be like two or three but [TS]

00:24:08 ◼   ► now it's higher and then it's got to [TS]

00:24:11 ◼   ► wait and say like the CSS has taken a [TS]

00:24:14 ◼   ► while to come because it's coming from [TS]

00:24:15 ◼   ► like you know I for whatever reason [TS]

00:24:17 ◼   ► takes a while that thing is hung up and [TS]

00:24:19 ◼   ► or a big image is loading and you could [TS]

00:24:21 ◼   ► be loading smaller things so you have to [TS]

00:24:23 ◼   ► you have six little workers to do your [TS]

00:24:25 ◼   ► things and also you have to open up six [TS]

00:24:26 ◼   ► TCP connections and there's a handshake [TS]

00:24:28 ◼   ► there and takes a little while to go it [TS]

00:24:31 ◼   ► used to be even worse before keepalive [TS]

00:24:32 ◼   ► was around it would close the connection [TS]

00:24:33 ◼   ► after I got a response then have to open [TS]

00:24:35 ◼   ► up another one so you burn up a lot of [TS]

00:24:37 ◼   ► your work on the overhead of opening [TS]

00:24:39 ◼   ► closing connections and you also are [TS]

00:24:41 ◼   ► limited in how much information you can [TS]

00:24:43 ◼   ► get because you only have a handful of [TS]

00:24:46 ◼   ► connections to work within everyone else [TS]

00:24:47 ◼   ► is just waiting down there all those [TS]

00:24:48 ◼   ► images in the rest of the page [TS]

00:24:49 ◼   ► you're not even requesting them you [TS]

00:24:51 ◼   ► could be getting them right now but you [TS]

00:24:52 ◼   ► haven't even started to ask for them yet [TS]

00:24:54 ◼   ► so speedy there are many many techniques [TS]

00:24:57 ◼   ► that have been used to get around the [TS]

00:24:59 ◼   ► speed is just Google's particular one [TS]

00:25:01 ◼   ► and if you go to the speedy white paper [TS]

00:25:02 ◼   ► that a link in the show notes it will [TS]

00:25:03 ◼   ► they talk about alternatives of HTTP [TS]

00:25:06 ◼   ► pipelining and a couple other things [TS]

00:25:08 ◼   ► what's the other one I should look at [TS]

00:25:11 ◼   ► the things like s TCP or SCP or [TS]

00:25:14 ◼   ► something like that anyway speedy uses a [TS]

00:25:18 ◼   ► single network connection and it it [TS]

00:25:22 ◼   ► multiplex is the data over that one [TS]

00:25:24 ◼   ► connection so it even though it only [TS]

00:25:26 ◼   ► lists a single connection it can request [TS]

00:25:28 ◼   ► a whole bunch of stuff and then those [TS]

00:25:30 ◼   ► things come back in pieces interleaved [TS]

00:25:32 ◼   ► with each other and the thing will and [TS]

00:25:33 ◼   ► and the protocol will sort out okay [TS]

00:25:35 ◼   ► here's a piece of this files but you [TS]

00:25:37 ◼   ► know it you don't you don't have to wait [TS]

00:25:38 ◼   ► for the one big slow file to come if a [TS]

00:25:41 ◼   ► little piece of some other file is [TS]

00:25:42 ◼   ► available it'll come over the connection [TS]

00:25:43 ◼   ► to it so it's lots of little pieces of [TS]

00:25:45 ◼   ► the files interleaved with each other [TS]

00:25:47 ◼   ► rather than being a queue over a whole [TS]

00:25:48 ◼   ► bunch of different connection so it [TS]

00:25:49 ◼   ► eliminates the problem of having to open [TS]

00:25:50 ◼   ► 50 million connections it eliminates the [TS]

00:25:52 ◼   ► problem of having a queue of stuff that [TS]

00:25:55 ◼   ► you have to wait for to come back the [TS]

00:25:58 ◼   ► one the data is available it will be [TS]

00:25:59 ◼   ► sent to you no matter what it's a [TS]

00:26:00 ◼   ► two-way bi-directional connections they [TS]

00:26:02 ◼   ► can talk to each other over it and the [TS]

00:26:06 ◼   ► interesting technical additions to it is [TS]

00:26:10 ◼   ► that it's always SSL and it's always [TS]

00:26:11 ◼   ► gzip compressed and actually isn't gzip [TS]

00:26:13 ◼   ► yeah which are two things that are [TS]

00:26:15 ◼   ► optional and regular HTTP but they just [TS]

00:26:17 ◼   ► built it into this nice and look it's [TS]

00:26:18 ◼   ► best practice secure to make make it SSL [TS]

00:26:20 ◼   ► all the time and compression is a win [TS]

00:26:22 ◼   ► for a lot of the content we deal with so [TS]

00:26:24 ◼   ► it's always gzip compressed and they [TS]

00:26:27 ◼   ► have like special-purpose compression [TS]

00:26:29 ◼   ► for the HTTP headers where they're [TS]

00:26:31 ◼   ► compressing a message of a known type [TS]

00:26:33 ◼   ► like you're always going to have like a [TS]

00:26:35 ◼   ► content type header or content length [TS]

00:26:36 ◼   ► header there's certain headers that are [TS]

00:26:38 ◼   ► pretty much always there so they [TS]

00:26:39 ◼   ► massively compress the well-known H [TS]

00:26:42 ◼   ► EP headers instead of compressing like [TS]

00:26:43 ◼   ► you with gzip you can just make the HTTP [TS]

00:26:45 ◼   ► you know the content type header be like [TS]

00:26:47 ◼   ► header number one or something and [TS]

00:26:50 ◼   ► hetero not any know what the compression [TS]

00:26:51 ◼   ► is but you can imagine with a known data [TS]

00:26:53 ◼   ► set you can get huge compression so this [TS]

00:26:56 ◼   ► protocol invented by Google and actually [TS]

00:26:58 ◼   ► implemented on Google servers and in [TS]

00:27:01 ◼   ► Google web browser Chrome has been [TS]

00:27:03 ◼   ► around for a while I think was marked as [TS]

00:27:05 ◼   ► experimental or whatever but amazon has [TS]

00:27:07 ◼   ► adopted it now before I get back onto [TS]

00:27:08 ◼   ► Amazon with this I just want to point [TS]

00:27:10 ◼   ► out that the speedy thing is an example [TS]

00:27:12 ◼   ► of Google not being afraid to try to [TS]

00:27:14 ◼   ► make a better version of some sort of [TS]

00:27:16 ◼   ► ubiquitous technology most companies [TS]

00:27:18 ◼   ► wouldn't say you know what we could do [TS]

00:27:20 ◼   ► HTTP is is you know common in all but [TS]

00:27:23 ◼   ► why don't we make our own protocol [TS]

00:27:24 ◼   ► instead of HTTP it sounds nuts like what [TS]

00:27:26 ◼   ► it was like what do you talk what are [TS]

00:27:27 ◼   ► you what's next you can mix up instead [TS]

00:27:29 ◼   ► of tcp/ip you have a better networking [TS]

00:27:31 ◼   ► stack than that [TS]

00:27:31 ◼   ► you go back to NetBIOS so they they made [TS]

00:27:36 ◼   ► an entire and it seems like well that's [TS]

00:27:38 ◼   ► never going to work fine make your own [TS]

00:27:39 ◼   ► protocol it's like a little academic [TS]

00:27:41 ◼   ► exercise but no one's going to use it [TS]

00:27:42 ◼   ► everybody uses HTTP well Google happens [TS]

00:27:45 ◼   ► to have a couple web servers that you [TS]

00:27:46 ◼   ► might have heard of and used on daily [TS]

00:27:48 ◼   ► basis and they also have their own web [TS]

00:27:49 ◼   ► browser that said we don't really care [TS]

00:27:50 ◼   ► if nobody uses this thing we're making [TS]

00:27:52 ◼   ► speedy we're going to build it into [TS]

00:27:53 ◼   ► chrome and we're going to put it on our [TS]

00:27:55 ◼   ► web servers and when our web browser [TS]

00:27:56 ◼   ► connects to our web servers you will [TS]

00:27:58 ◼   ► have a better experience because it will [TS]

00:28:00 ◼   ► be faster now in our web server it [TS]

00:28:03 ◼   ► connects to another site it'll be the [TS]

00:28:05 ◼   ► same speed as everybody else but we have [TS]

00:28:06 ◼   ► a big advantage over other people like [TS]

00:28:08 ◼   ► you know if you use Safari to connect to [TS]

00:28:10 ◼   ► your gmail account it will be slightly [TS]

00:28:12 ◼   ► worse than if you use Chrome right and [TS]

00:28:15 ◼   ► that gives them a leg up on their [TS]

00:28:16 ◼   ► browser side and on the server side if [TS]

00:28:19 ◼   ► you use their combination their servers [TS]

00:28:21 ◼   ► seem faster like I could use Google Mail [TS]

00:28:23 ◼   ► or I could use some other mail service [TS]

00:28:26 ◼   ► but you know Gmail seems faster for some [TS]

00:28:27 ◼   ► reason we're at speed stuff helps with [TS]

00:28:29 ◼   ► that it's very bold and daring it shows [TS]

00:28:33 ◼   ► the confidence that they think they [TS]

00:28:35 ◼   ► can't and is usually true if some [TS]

00:28:36 ◼   ► standard has been around for a long time [TS]

00:28:37 ◼   ► you can probably improve Bronner pretty [TS]

00:28:39 ◼   ► well the problem is always like what [TS]

00:28:40 ◼   ► good does that do you if you don't get [TS]

00:28:41 ◼   ► adoption it's pointless well they have [TS]

00:28:43 ◼   ► enough adoption to make a significant [TS]

00:28:44 ◼   ► dent in their business by doing this [TS]

00:28:47 ◼   ► it's interesting to compare that to a [TS]

00:28:49 ◼   ► similar proposal where they want to [TS]

00:28:51 ◼   ► ditch JavaScript which is old and [TS]

00:28:54 ◼   ► creaking has lots of stuff wrong with it [TS]

00:28:55 ◼   ► and they say well [TS]

00:28:55 ◼   ► we do extensive amounts of JavaScript [TS]

00:28:57 ◼   ► development here at Google so we know [TS]

00:28:58 ◼   ► all the bad parts of it and let's make [TS]

00:29:00 ◼   ► our own language it's better than that [TS]

00:29:01 ◼   ► and we'll build that into our browser [TS]

00:29:03 ◼   ► more write our stuff with it and stuff [TS]

00:29:04 ◼   ► like that and there was a lot of [TS]

00:29:05 ◼   ► backlash from that maybe we should do a [TS]

00:29:07 ◼   ► show on that in the programming language [TS]

00:29:08 ◼   ► like so then trying to fork the web and [TS]

00:29:11 ◼   ► make a proprietary language they control [TS]

00:29:13 ◼   ► and people are all kind of upset about [TS]

00:29:16 ◼   ► that right you know if they just did it [TS]

00:29:19 ◼   ► on on their products and just did it in [TS]

00:29:21 ◼   ► their browser maybe they could take a [TS]

00:29:22 ◼   ► similar approach because but better [TS]

00:29:24 ◼   ► things are better in theirs even if they [TS]

00:29:28 ◼   ► only do it themselves they still have [TS]

00:29:29 ◼   ► the advantage that their products are [TS]

00:29:30 ◼   ► better because of it even if no one ever [TS]

00:29:31 ◼   ► uses it again but now here we are with [TS]

00:29:33 ◼   ► Amazon seeing the speedy thing and [TS]

00:29:36 ◼   ► saying you know better things are better [TS]

00:29:38 ◼   ► let's let's look into that maybe we can [TS]

00:29:40 ◼   ► use that for something and they decided [TS]

00:29:42 ◼   ► this would help them make their mobile [TS]

00:29:44 ◼   ► browser better because you won't have to [TS]

00:29:47 ◼   ► have your mobile browser to make a [TS]

00:29:49 ◼   ► million requests and grind through all [TS]

00:29:51 ◼   ► this stuff and actually if you a lot of [TS]

00:29:53 ◼   ► this performance that in like mobile [TS]

00:29:55 ◼   ► safari stuff the iPad has to do with [TS]

00:29:57 ◼   ► JavaScript but the network connections [TS]

00:29:59 ◼   ► don't help especially over bad network [TS]

00:30:01 ◼   ► connections like 3G or when you're when [TS]

00:30:02 ◼   ► you're on the move on a phone type [TS]

00:30:04 ◼   ► platform if you can make only one [TS]

00:30:05 ◼   ► connection that really really helps you [TS]

00:30:07 ◼   ► and if you don't have to wait if you can [TS]

00:30:09 ◼   ► interleave all the available data [TS]

00:30:10 ◼   ► through that one connection [TS]

00:30:11 ◼   ► it makes the browsing experience better [TS]

00:30:13 ◼   ► they also so Amazon is going to use [TS]

00:30:15 ◼   ► speedy and then what you're connecting [TS]

00:30:17 ◼   ► to is Amazon's ec2 Elastic Compute cloud [TS]

00:30:19 ◼   ► thing that they run all their stuff off [TS]

00:30:21 ◼   ► of and they provide as a service for [TS]

00:30:23 ◼   ► everybody else and when you connect ec2 [TS]

00:30:26 ◼   ► the application you're connected to [TS]

00:30:28 ◼   ► doesn't just proxy the stuff for you and [TS]

00:30:30 ◼   ► doesn't just you know translate to and [TS]

00:30:31 ◼   ► from speedy and the various HTTP things [TS]

00:30:33 ◼   ► and the other thing that they point out [TS]

00:30:35 ◼   ► is that you know once you get there I [TS]

00:30:36 ◼   ► see two servers we have gigantic pipes [TS]

00:30:39 ◼   ► the internet will get your data well [TS]

00:30:40 ◼   ► we'll do the multiple HTTP connections [TS]

00:30:42 ◼   ► that we have to do to talk to these web [TS]

00:30:43 ◼   ► servers don't speak speedy right [TS]

00:30:45 ◼   ► I'm wonder if they talk speedy to the [TS]

00:30:47 ◼   ► Gmail servers that would be interesting [TS]

00:30:48 ◼   ► if they do straight through for that [TS]

00:30:50 ◼   ► anyway they will also take the content [TS]

00:30:53 ◼   ► and tailor it for you so they're not [TS]

00:30:54 ◼   ► going to send you back a giant five [TS]

00:30:55 ◼   ► megabyte image if they know that that [TS]

00:30:57 ◼   ► you know it's a waste on your screen [TS]

00:30:59 ◼   ► they're going to trim that image down to [TS]

00:31:01 ◼   ► be the maximum resolution of your screen [TS]

00:31:02 ◼   ► and make the image much smaller at the [TS]

00:31:04 ◼   ► same time and they will also do caching [TS]

00:31:06 ◼   ► on top of that where if lots of people [TS]

00:31:08 ◼   ► are requesting a particular piece of [TS]

00:31:09 ◼   ► content [TS]

00:31:09 ◼   ► cash it and ec2 briefly and you know [TS]

00:31:12 ◼   ► it's it's acting as a caching [TS]

00:31:14 ◼   ► compressing proxy with a better protocol [TS]

00:31:17 ◼   ► and I think this is also happening [TS]

00:31:20 ◼   ► server side as well they'll also see [TS]

00:31:21 ◼   ► that like if everybody goes to a [TS]

00:31:23 ◼   ► particular web page immediately clicks [TS]

00:31:24 ◼   ► on this headline we will prefetch the [TS]

00:31:26 ◼   ► headline and have it start sending that [TS]

00:31:28 ◼   ► you know Chrome does that already if you [TS]

00:31:30 ◼   ► use just the chrome desktop browser and [TS]

00:31:31 ◼   ► you go to you know the Apple com [TS]

00:31:34 ◼   ► homepage and then you click on the the [TS]

00:31:36 ◼   ► main banner thing for the new iMac Brent [TS]

00:31:37 ◼   ► eventually Clau Rome learns that you [TS]

00:31:40 ◼   ► know I don't know if it learns but it [TS]

00:31:41 ◼   ► definitely prefetches other URLs or pre [TS]

00:31:44 ◼   ► resolves domain names and stuff like [TS]

00:31:45 ◼   ► that so this is not a new innovation for [TS]

00:31:47 ◼   ► them but the fact that they're pushing a [TS]

00:31:48 ◼   ► lot of this the server side is very [TS]

00:31:49 ◼   ► interesting and it makes a lot of sense [TS]

00:31:52 ◼   ► they pick they saw a technology that [TS]

00:31:55 ◼   ► speedy thing they could use they have [TS]

00:31:56 ◼   ► you know this this stack of services and [TS]

00:31:59 ◼   ► that's what they're they're leaning on [TS]

00:32:02 ◼   ► top of to make their browsing experience [TS]

00:32:03 ◼   ► better and perhaps it's because I don't [TS]

00:32:07 ◼   ► know what the hardware specs are and [TS]

00:32:08 ◼   ► detail or anything but perhaps it's [TS]

00:32:09 ◼   ► because without this their browser would [TS]

00:32:11 ◼   ► seem slow so it remains to be seen if [TS]

00:32:12 ◼   ► there's like this may be they may be [TS]

00:32:14 ◼   ► compensating for something [TS]

00:32:16 ◼   ► we can't tell because it you have to [TS]

00:32:17 ◼   ► think of someone using this and see what [TS]

00:32:19 ◼   ► it's really like but technologically [TS]

00:32:21 ◼   ► speaking its it's a great move to do [TS]

00:32:25 ◼   ► this but the interesting thing [TS]

00:32:26 ◼   ► competitively about it as well want one [TS]

00:32:28 ◼   ► they're pulling this thing from Google [TS]

00:32:29 ◼   ► but the second is that they're [TS]

00:32:32 ◼   ► leveraging their strengths their Amazon [TS]

00:32:34 ◼   ► strengths technology wise like in terms [TS]

00:32:36 ◼   ► of fielding a technology product not as [TS]

00:32:38 ◼   ► like selling stuff is obviously great at [TS]

00:32:39 ◼   ► that is their data center operations [TS]

00:32:42 ◼   ► sort of like Google you know when we [TS]

00:32:43 ◼   ► talked about what Apple was doing in its [TS]

00:32:45 ◼   ► data centers and how it was using third [TS]

00:32:47 ◼   ► party opportunities and third party [TS]

00:32:49 ◼   ► products instead of rolling everything [TS]

00:32:50 ◼   ► on its own like Google and Amazon same [TS]

00:32:52 ◼   ► to Amazon has built a huge business [TS]

00:32:53 ◼   ► about these cloud services right and [TS]

00:32:55 ◼   ► they they're on dog food and they use [TS]

00:32:57 ◼   ► them this that this is their strength [TS]

00:33:00 ◼   ► this is somewhere where Apple can't [TS]

00:33:02 ◼   ► compete with them Apple which I have to [TS]

00:33:03 ◼   ► think is in their sights is a big [TS]

00:33:04 ◼   ► competitor Apple is not strong in this [TS]

00:33:06 ◼   ► area and I remember we were talking [TS]

00:33:08 ◼   ► about Apple's iCloud things I said it [TS]

00:33:10 ◼   ► was hard to imagine a future where data [TS]

00:33:12 ◼   ► center operations aren't a really [TS]

00:33:15 ◼   ► important part of what any technology [TS]

00:33:17 ◼   ► company does right right and and you [TS]

00:33:20 ◼   ► know and you don't outsource your core [TS]

00:33:21 ◼   ► competency right so it seems [TS]

00:33:23 ◼   ► like Apple understands the cloud [TS]

00:33:24 ◼   ► computing is important like everything I [TS]

00:33:25 ◼   ► said about iCloud was like yes fine [TS]

00:33:27 ◼   ► they're getting it the cloud is [TS]

00:33:28 ◼   ► important syncing blah blah blah stuff [TS]

00:33:29 ◼   ► like that and it's too bad we didn't get [TS]

00:33:30 ◼   ► to the metro cloud stuff yet but similar [TS]

00:33:33 ◼   ► story there uh and in other things that [TS]

00:33:36 ◼   ► it does Apple really wants to control [TS]

00:33:38 ◼   ► the whole stack they want they want to [TS]

00:33:39 ◼   ► control Mac os10 and iOS from from the [TS]

00:33:41 ◼   ► compiler all the way up like that name [TS]

00:33:43 ◼   ► it like using GCC no we have our own [TS]

00:33:44 ◼   ► compiler we got our own language got our [TS]

00:33:46 ◼   ► own stack we control the entire software [TS]

00:33:48 ◼   ► stack but an iCloud they're like well we [TS]

00:33:51 ◼   ► can let some people have huge portions [TS]

00:33:53 ◼   ► that stack our arse not just hardware [TS]

00:33:55 ◼   ► but software written by other companies [TS]

00:33:57 ◼   ► really important parts of it is like [TS]

00:33:58 ◼   ► well we'll let as your handle this and [TS]

00:34:00 ◼   ► we use this for CDN 'm you know whatever [TS]

00:34:02 ◼   ► again it's still speculation it's what [TS]

00:34:04 ◼   ► they're actually using because apples [TS]

00:34:05 ◼   ► never gonna come out and tell you what [TS]

00:34:07 ◼   ► they're using but I would imagine if [TS]

00:34:08 ◼   ► they had something great to say about [TS]

00:34:10 ◼   ► they would but even if they were writing [TS]

00:34:12 ◼   ► it all in-house what Amazon does [TS]

00:34:14 ◼   ► fielding it as a product it really [TS]

00:34:17 ◼   ► really makes your services better if you [TS]

00:34:20 ◼   ► if you have something to use internally [TS]

00:34:21 ◼   ► it's usually it can only get so good but [TS]

00:34:23 ◼   ► once you have to start giving it the [TS]

00:34:24 ◼   ► customers that really makes your product [TS]

00:34:26 ◼   ► better particularly when it comes to [TS]

00:34:27 ◼   ► software because you're willing to put [TS]

00:34:28 ◼   ► up a lot of stuff when you write your [TS]

00:34:29 ◼   ► software internally but once you start [TS]

00:34:31 ◼   ► giving it the customers they have higher [TS]

00:34:33 ◼   ► standards than you do so it is really [TS]

00:34:36 ◼   ► smart of Amazon to sort of hit Apple [TS]

00:34:38 ◼   ► where it can't hit back all right [TS]

00:34:40 ◼   ► they didn't as many other people point [TS]

00:34:41 ◼   ► out they didn't say that the Kindle Fire [TS]

00:34:43 ◼   ► is like an app platform where they're [TS]

00:34:45 ◼   ► gonna have a big app store like they [TS]

00:34:46 ◼   ► didn't do it all the Android tablets did [TS]

00:34:48 ◼   ► we're exactly like the iPad we have an [TS]

00:34:50 ◼   ► app store we guys you know developers [TS]

00:34:52 ◼   ► come make your apps play Angry Birds you [TS]

00:34:53 ◼   ► know read your news watch your movies [TS]

00:34:56 ◼   ► stuff like that they are leveraging [TS]

00:34:59 ◼   ► their strengths which are different than [TS]

00:35:01 ◼   ► Apple strengths that the places where [TS]

00:35:03 ◼   ► Apple is weak to their data center [TS]

00:35:04 ◼   ► operation is that the huge variety of [TS]

00:35:05 ◼   ► content they have where Apple's not a [TS]

00:35:07 ◼   ► weak there but Amazon is stronger [TS]

00:35:08 ◼   ► arguably and they're valuing the [TS]

00:35:11 ◼   ► purchase price over the quality the [TS]

00:35:14 ◼   ► design quality of the product not that [TS]

00:35:15 ◼   ► they're bad looking or anything but [TS]

00:35:16 ◼   ► they're they're not even saying look at [TS]

00:35:18 ◼   ► this beautiful tablet doesn't it look [TS]

00:35:19 ◼   ► awesome isn't it better than a not it's [TS]

00:35:21 ◼   ► look how low our prices are yeah and [TS]

00:35:24 ◼   ► we're going to get this into a lot of [TS]

00:35:25 ◼   ► people's hands and when I got finally [TS]

00:35:28 ◼   ► got to the point when the fire was [TS]

00:35:29 ◼   ► introduced in the little key know when [TS]

00:35:31 ◼   ► when the CEO of Amazon Amazon whose name [TS]

00:35:34 ◼   ► I can't last name I can't pronounce [TS]

00:35:35 ◼   ► correctly [TS]

00:35:37 ◼   ► builds up to pulling out the fire and [TS]

00:35:40 ◼   ► saying look at our tablet it's great [TS]

00:35:41 ◼   ► over everything he's showing a slide [TS]

00:35:43 ◼   ► containing a huge menagerie of [TS]

00:35:45 ◼   ► name-brand services that Apple Apple [TS]

00:35:48 ◼   ► that Amazon provides it was like Amazon [TS]

00:35:50 ◼   ► Prime ec2 Amazon Web Services I don't [TS]

00:35:53 ◼   ► know if he had s3 up there it and he was [TS]

00:35:56 ◼   ► like how can we make a product that that [TS]

00:35:58 ◼   ► builds on all the and what he's saying [TS]

00:36:00 ◼   ► is how can we make a product that builds [TS]

00:36:01 ◼   ► on our services like we have great cloud [TS]

00:36:04 ◼   ► services we want a product to unify and [TS]

00:36:08 ◼   ► expose them and that's a very different [TS]

00:36:11 ◼   ► angle than Apple or any other hardware [TS]

00:36:13 ◼   ► makers coming out of Apple's not saying [TS]

00:36:14 ◼   ► we have these great network services how [TS]

00:36:15 ◼   ► can we get them to you they're saying we [TS]

00:36:16 ◼   ► have this great hardware product and [TS]

00:36:18 ◼   ► through it we'll make some stuff for you [TS]

00:36:20 ◼   ► to do with it like you buy from a store [TS]

00:36:21 ◼   ► and we'll make this iCloud thing to sync [TS]

00:36:22 ◼   ► your stuff like it's the the cart and [TS]

00:36:25 ◼   ► the horse are reversed in both of these [TS]

00:36:26 ◼   ► situations here so it's fascinating to [TS]

00:36:28 ◼   ► see a network cloud I hate st. cloud but [TS]

00:36:32 ◼   ► I don't have another good name for a [TS]

00:36:33 ◼   ► cloud services company saying that's [TS]

00:36:36 ◼   ► what we're going to build on it and [TS]

00:36:37 ◼   ► we're all focusing on like all the [TS]

00:36:39 ◼   ► Amazon's gonna be a way for you to buy [TS]

00:36:40 ◼   ► stuff and it is and that's entirely true [TS]

00:36:41 ◼   ► that's I'm not discounting I'm just not [TS]

00:36:43 ◼   ► talking about it because it seems [TS]

00:36:44 ◼   ► obvious at this point but the the [TS]

00:36:46 ◼   ► interest more interesting point from [TS]

00:36:47 ◼   ► this presentation that I came away was [TS]

00:36:49 ◼   ► they are building on their services kind [TS]

00:36:51 ◼   ► of in a way that Google does although [TS]

00:36:52 ◼   ► Google doesn't pimp their services [TS]

00:36:54 ◼   ► individually but like that's what the N [TS]

00:36:57 ◼   ► makes it's bad for Apple I think because [TS]

00:36:59 ◼   ► there are two big competitors Google and [TS]

00:37:02 ◼   ► Amazon both have strengths in this area [TS]

00:37:06 ◼   ► that Apple is weak and the two of them [TS]

00:37:09 ◼   ► took years and years and years and years [TS]

00:37:11 ◼   ► to get those strengths you can't get [TS]

00:37:13 ◼   ► them overnight you can't hire a bunch of [TS]

00:37:14 ◼   ► people and get that strength the same [TS]

00:37:16 ◼   ► way that Google can't hire like couple [TS]

00:37:17 ◼   ► of designers and have like oh now now we [TS]

00:37:19 ◼   ► can make hardware and software as well [TS]

00:37:20 ◼   ► as Apple to be able to design hardware [TS]

00:37:23 ◼   ► as well as Apple it takes decades uh you [TS]

00:37:26 ◼   ► can't just get that overnight and in the [TS]

00:37:27 ◼   ► same way I think Apple is really really [TS]

00:37:29 ◼   ► behind on this cloud stuff and it seems [TS]

00:37:32 ◼   ► to become becoming increasingly [TS]

00:37:34 ◼   ► important the next thing I have in here [TS]

00:37:39 ◼   ► is a link from our friend Horus Horus [TS]

00:37:42 ◼   ► Java a tsimko com [TS]

00:37:44 ◼   ► yeah co-host of critical path here on [TS]

00:37:47 ◼   ► this very show very Network rather [TS]

00:37:49 ◼   ► I haven't listened to his latest episode [TS]

00:37:51 ◼   ► yet because I'm behind so maybe talked [TS]

00:37:52 ◼   ► about those buddy just posted something [TS]

00:37:54 ◼   ► today it was great it was the case [TS]

00:37:56 ◼   ► against the Kindle as a low-end tablet [TS]

00:37:58 ◼   ► disruption mmm we didn't talk about that [TS]

00:38:00 ◼   ► very much so he's what he's discussing [TS]

00:38:04 ◼   ► is that low price that I was talked [TS]

00:38:05 ◼   ► about obviously Canton Amazon strategy [TS]

00:38:07 ◼   ► is get the price down get this thing [TS]

00:38:09 ◼   ► into people's hands [TS]

00:38:10 ◼   ► and the model is we make money on the [TS]

00:38:13 ◼   ► blades now on the razor so here's your [TS]

00:38:14 ◼   ► razor use this thing to buy stuff from [TS]

00:38:17 ◼   ► us in that look than that perspective is [TS]

00:38:21 ◼   ► like well how does all the speedy stuff [TS]

00:38:23 ◼   ► we just talked about is this silk [TS]

00:38:24 ◼   ► business play into that it plays into it [TS]

00:38:28 ◼   ► I guess if you're using the amazon.com [TS]

00:38:29 ◼   ► website through your tablet to buy stuff [TS]

00:38:32 ◼   ► and that doesn't hurt it plays into it [TS]

00:38:37 ◼   ► in a way from that Chris Espinosa [TS]

00:38:38 ◼   ► article I'll talk about in a little a [TS]

00:38:40 ◼   ► minute but that's that's well what do [TS]

00:38:42 ◼   ► you think John what do you think they're [TS]

00:38:43 ◼   ► making on this thing when they sell it [TS]

00:38:45 ◼   ► so that was Horace this point the Horace [TS]

00:38:47 ◼   ► point is that if you look at this device [TS]

00:38:48 ◼   ► and look at their pricing doesn't seem [TS]

00:38:50 ◼   ► like they have much big margins like [TS]

00:38:53 ◼   ► certainly not Apple size margins you [TS]

00:38:54 ◼   ► know 30% 40% note like they're not these [TS]

00:38:59 ◼   ► are not big margins because as many [TS]

00:39:00 ◼   ► people pointed out as you talked about [TS]

00:39:01 ◼   ► with Gruber that people seem to think [TS]

00:39:03 ◼   ► that the hardware is very similar to the [TS]

00:39:04 ◼   ► PlayBook hardware and a playbook was way [TS]

00:39:06 ◼   ► more expensive than the fire even if [TS]

00:39:09 ◼   ► it's like fire sale haha fire sale [TS]

00:39:11 ◼   ► prices from the vendor was like we got [TS]

00:39:13 ◼   ► all this stuff we were supposed to make [TS]

00:39:14 ◼   ► play books and that's not quite working [TS]

00:39:15 ◼   ► out so we'll give it to you at a [TS]

00:39:17 ◼   ► discount but it you and it's seven-inch [TS]

00:39:19 ◼   ► instead of a tinge tablet so it's not [TS]

00:39:20 ◼   ► the same price as an iPad because the [TS]

00:39:22 ◼   ► screen is less expensive and you know [TS]

00:39:24 ◼   ► and has less memory everything about it [TS]

00:39:26 ◼   ► but if if they're not losing money on [TS]

00:39:30 ◼   ► these things [TS]

00:39:30 ◼   ► the margins are really really small [TS]

00:39:32 ◼   ► right so Horace's point is that if you [TS]

00:39:34 ◼   ► have a really low margin product and [TS]

00:39:37 ◼   ► you're going to make your money back by [TS]

00:39:38 ◼   ► selling the the blades you're but [TS]

00:39:41 ◼   ► selling the books movies whatever it is [TS]

00:39:44 ◼   ► that's where you plan to get your money [TS]

00:39:46 ◼   ► in your whole strategy is give everybody [TS]

00:39:47 ◼   ► this thing through which they can buy [TS]

00:39:49 ◼   ► stuff from us it takes a long time to [TS]

00:39:51 ◼   ► make the money back even if you're not [TS]

00:39:55 ◼   ► taking a lot so it's like to make you [TS]

00:39:56 ◼   ► know Apple as soon as it sells you an [TS]

00:39:57 ◼   ► iPad gets the whatever 30% margin on the [TS]

00:39:59 ◼   ► $500 product right how long does it take [TS]

00:40:02 ◼   ► to make that same amount of money [TS]

00:40:03 ◼   ► by selling $0.99 book on 99 cent books [TS]

00:40:07 ◼   ► 99 cent songs or $9 books and you have [TS]

00:40:09 ◼   ► to give some portion of the money to the [TS]

00:40:10 ◼   ► artist you know as a retailer it's [TS]

00:40:13 ◼   ► harder to make money if you look at what [TS]

00:40:14 ◼   ► Apple Apple does a pretty good business [TS]

00:40:16 ◼   ► retailing digital media but that's not [TS]

00:40:19 ◼   ► making them their money they they say [TS]

00:40:21 ◼   ► well we run our music store like around [TS]

00:40:22 ◼   ► break-even like they're making money but [TS]

00:40:24 ◼   ► it's not big big money yeah but Apple [TS]

00:40:26 ◼   ► makes big pink money selling you those [TS]

00:40:28 ◼   ► computers those Mac books and those [TS]

00:40:30 ◼   ► iPads and they make it as soon as you [TS]

00:40:32 ◼   ► buy it you buy that iPad boom that's [TS]

00:40:34 ◼   ► their profit right in their pocket they [TS]

00:40:35 ◼   ► don't have to wait to see what the [TS]

00:40:37 ◼   ► attach rate will be which is how much [TS]

00:40:39 ◼   ► stuff you buy that's a term from [TS]

00:40:40 ◼   ► videogame industry I think that use it [TS]

00:40:42 ◼   ► elsewhere how much other stuff will you [TS]

00:40:43 ◼   ► buy for how many games will you buy when [TS]

00:40:44 ◼   ► you buy your console I know the other [TS]

00:40:46 ◼   ► example that Horus use in the Articles [TS]

00:40:48 ◼   ► game consoles game consoles have a [TS]

00:40:50 ◼   ► similar model where they sell you the [TS]

00:40:53 ◼   ► game console either at a loss sometimes [TS]

00:40:55 ◼   ► at a big loss or it just barely break [TS]

00:40:58 ◼   ► even [TS]

00:40:58 ◼   ► the only exception in that world is [TS]

00:41:00 ◼   ► Nintendo which has historically sold his [TS]

00:41:02 ◼   ► console its consoles never at a loss at [TS]

00:41:04 ◼   ► a small profit or whatever but then for [TS]

00:41:08 ◼   ► the people who do sell it at a loss or [TS]

00:41:09 ◼   ► whatever to make your money you can say [TS]

00:41:11 ◼   ► oh I gotta sell this guy a lot of games [TS]

00:41:12 ◼   ► because the margins on games are great I [TS]

00:41:14 ◼   ► just gotta print a CD or DVD or even [TS]

00:41:17 ◼   ► cartridges you know and we make huge [TS]

00:41:19 ◼   ► margins on the games so we want to sell [TS]

00:41:21 ◼   ► as many games as possible and what that [TS]

00:41:23 ◼   ► means is you have to keep that console [TS]

00:41:25 ◼   ► in the market for years because the [TS]

00:41:27 ◼   ► longer you keep that console in the [TS]

00:41:28 ◼   ► market a the cheaper it gets to make so [TS]

00:41:30 ◼   ► in your first or second year yeah of the [TS]

00:41:32 ◼   ► thing maybe you're taking a loss of [TS]

00:41:33 ◼   ► breaking even but in your third fourth [TS]

00:41:34 ◼   ► and fifth year it's become you know [TS]

00:41:36 ◼   ► technology event has advanced to the [TS]

00:41:37 ◼   ► point where now you can make that same [TS]

00:41:38 ◼   ► console way way cheaper sometimes as the [TS]

00:41:41 ◼   ► case in Sony they reduce the number of [TS]

00:41:43 ◼   ► chips until the entire consoles down to [TS]

00:41:44 ◼   ► like one chip after it's been in the [TS]

00:41:47 ◼   ► market for years like a Sony start [TS]

00:41:48 ◼   ► introducing the slim versions of the [TS]

00:41:50 ◼   ► PlayStation 2 PlayStation 3 it's because [TS]

00:41:51 ◼   ► they can make it even cheaper fewer [TS]

00:41:53 ◼   ► chips smaller size lower power more [TS]

00:41:55 ◼   ► reliable their margins on that hardware [TS]

00:41:59 ◼   ► are going up finally but you have to [TS]

00:42:01 ◼   ► leave it in the market for years and [TS]

00:42:02 ◼   ► during that time you know PC gamers and [TS]

00:42:04 ◼   ► everybody else that technology has [TS]

00:42:05 ◼   ► advanced so game the game consoles are [TS]

00:42:07 ◼   ► old and slow or whatever but the reason [TS]

00:42:09 ◼   ► they're left in the market for so long [TS]

00:42:10 ◼   ► is because they need that they need to [TS]

00:42:11 ◼   ► make their money back like they took you [TS]

00:42:13 ◼   ► know $50 loss and every single [TS]

00:42:14 ◼   ► PlayStation 3 they sold and they sold [TS]

00:42:16 ◼   ► millions of munch [TS]

00:42:17 ◼   ► it takes a long time to make that money [TS]

00:42:18 ◼   ► back and then you get into the fat part [TS]

00:42:20 ◼   ► where you're like now finally we really [TS]

00:42:22 ◼   ► cranked I'm really making profit those [TS]

00:42:23 ◼   ► these Playstations are so cheap for us [TS]

00:42:25 ◼   ► to make we sell them we still get like [TS]

00:42:26 ◼   ► 40% margins but selling these cheap [TS]

00:42:28 ◼   ► PlayStation twos but in slim model and [TS]

00:42:30 ◼   ► and people are buying games like crazy [TS]

00:42:33 ◼   ► or developers who've really figured out [TS]

00:42:34 ◼   ► how to make games like they want to stay [TS]

00:42:36 ◼   ► in that fat profit zone for the longest [TS]

00:42:38 ◼   ► possible time but what it means is that [TS]

00:42:41 ◼   ► the products don't get better that fast [TS]

00:42:42 ◼   ► now compare this to Apple where Apple [TS]

00:42:44 ◼   ► makes its money by making you the better [TS]

00:42:46 ◼   ► product they they put out the iPad one [TS]

00:42:49 ◼   ► and they're not like let's let the iPad [TS]

00:42:51 ◼   ► one stay in the market for four or five [TS]

00:42:52 ◼   ► years so we can really milk that no they [TS]

00:42:54 ◼   ► want they want the profit from selling [TS]

00:42:56 ◼   ► the device they're not trying to milk [TS]

00:42:58 ◼   ► you music sales profits or your video [TS]

00:43:00 ◼   ► rental profits or anything like that [TS]

00:43:01 ◼   ► they need to get the iPad 2 out there [TS]

00:43:03 ◼   ► pronto so people will buy a new iPad and [TS]

00:43:05 ◼   ► give them another 50 60 70 80 90 bucks [TS]

00:43:08 ◼   ► in profit uh so all their profits are [TS]

00:43:11 ◼   ► apples profits are earned immediately [TS]

00:43:12 ◼   ► and immediately fold back fold it back [TS]

00:43:14 ◼   ► into development and they end and they [TS]

00:43:16 ◼   ► release a new better one now the game [TS]

00:43:17 ◼   ► console makers as soon as a game console [TS]

00:43:19 ◼   ► comes out they start working on the next [TS]

00:43:20 ◼   ► one like maybe even before that they [TS]

00:43:22 ◼   ► have to be ready like what the [TS]

00:43:23 ◼   ► PlayStation 4 started developing [TS]

00:43:25 ◼   ► probably before the PlayStation 3 was [TS]

00:43:26 ◼   ► launched or you know in this generation [TS]

00:43:28 ◼   ► is a little bit variability but maybe 2 [TS]

00:43:29 ◼   ► to 3 is a better example but [TS]

00:43:31 ◼   ► historically they've been working on the [TS]

00:43:33 ◼   ► next console as soon as possible so it's [TS]

00:43:35 ◼   ► not like they're sitting on their thumbs [TS]

00:43:36 ◼   ► but they know they can't put out the [TS]

00:43:37 ◼   ► next console like why would they would [TS]

00:43:39 ◼   ► they be they'd be killing the Golden [TS]

00:43:40 ◼   ► Goose they'd we're just getting into the [TS]

00:43:41 ◼   ► part where we're raking in the money [TS]

00:43:42 ◼   ► let's not put out a new console we need [TS]

00:43:45 ◼   ► to just let this sit for a while and [TS]

00:43:47 ◼   ► make our money and then you know that's [TS]

00:43:48 ◼   ► a four or five year cycle or two or [TS]

00:43:49 ◼   ► three year cycle at least ah but again [TS]

00:43:53 ◼   ► it's very different when Apple Apple [TS]

00:43:54 ◼   ► wants to get a new one out every year [TS]

00:43:55 ◼   ► get your money now Amazon what Horace is [TS]

00:43:58 ◼   ► saying is very student is a lot more [TS]

00:44:00 ◼   ► like the game console guys because they [TS]

00:44:03 ◼   ► want to make their money I want to make [TS]

00:44:04 ◼   ► his money on the on selling new video [TS]

00:44:08 ◼   ► and books and movies and everything else [TS]

00:44:11 ◼   ► you can buy through your Amazon device [TS]

00:44:13 ◼   ► right and that's a slower way to make [TS]

00:44:15 ◼   ► money it it's not you know the Amazon is [TS]

00:44:19 ◼   ► not going to be burning down the door to [TS]

00:44:21 ◼   ► release a much better version of the [TS]

00:44:24 ◼   ► Kindle Fire six months from now this is [TS]

00:44:26 ◼   ► the this is the theory in your article [TS]

00:44:28 ◼   ► anyway now I think the the counter [TS]

00:44:30 ◼   ► example might be that they [TS]

00:44:31 ◼   ► been releasing Kindles pretty regularly [TS]

00:44:33 ◼   ► as it been a yearly basis maybe the chat [TS]

00:44:36 ◼   ► room can tell I think it's been more [TS]

00:44:38 ◼   ► than a year but maybe the chat room [TS]

00:44:41 ◼   ► knows us but I feel like I feel like [TS]

00:44:42 ◼   ► every it's not like every year they've [TS]

00:44:44 ◼   ► come out with a new one because there's [TS]

00:44:46 ◼   ► been Kindles have been out for more than [TS]

00:44:48 ◼   ► a few years yeah and Horace's point is [TS]

00:44:51 ◼   ► the point is that like you can only do [TS]

00:44:52 ◼   ► that if the advances you can make to [TS]

00:44:55 ◼   ► your to the device part of it aren't [TS]

00:44:57 ◼   ► that big of a deal it's like yeah we can [TS]

00:44:59 ◼   ► make you a better thing but like it's a [TS]

00:45:02 ◼   ► mature technology and they're not that [TS]

00:45:03 ◼   ► many big advances whereas Apple's iOS [TS]

00:45:05 ◼   ► devices are still or have so far been in [TS]

00:45:08 ◼   ► the part where each new one has [TS]

00:45:09 ◼   ► something that's like wow yeah the old [TS]

00:45:11 ◼   ► one would like the Retina display yeah [TS]

00:45:13 ◼   ► this is a big step up it's not it's not [TS]

00:45:16 ◼   ► a tiny little incremental change right [TS]

00:45:17 ◼   ► obviously they get way faster compared [TS]

00:45:19 ◼   ► the a5 iPad to the original iPhone like [TS]

00:45:22 ◼   ► we're still in that part we're in this [TS]

00:45:24 ◼   ► business selling tablet type devices and [TS]

00:45:26 ◼   ► smart phones and stuff we're still [TS]

00:45:28 ◼   ► making the big leaps and so if you sit [TS]

00:45:30 ◼   ► out a year a year and a half or two long [TS]

00:45:32 ◼   ► and this weird saying this because the [TS]

00:45:33 ◼   ► iPhone 4 it's been out for 18 months or [TS]

00:45:35 ◼   ► whatever you know other people can eat [TS]

00:45:38 ◼   ► your lunch by putting out a new version [TS]

00:45:40 ◼   ► so if you try to let these kindle fires [TS]

00:45:41 ◼   ► not advanced as fast to say the ipad is [TS]

00:45:43 ◼   ► advancing eventually your Kindle Fire is [TS]

00:45:45 ◼   ► even with all this silk stuff is looking [TS]

00:45:47 ◼   ► pretty you know old and crusty right [TS]

00:45:49 ◼   ► they're saying Kindle the Kindle 3 in [TS]

00:45:51 ◼   ► toxic sushi is saying the Kindle 3 is 14 [TS]

00:45:55 ◼   ► months old and W summer says it's about [TS]

00:45:57 ◼   ► every two but I would say oh the Kindles [TS]

00:45:59 ◼   ► if you look at them like what did they [TS]

00:46:01 ◼   ► really change besides making it cheaper [TS]

00:46:03 ◼   ► and that's different than when Apple [TS]

00:46:04 ◼   ► does Apple maintains the price and adds [TS]

00:46:06 ◼   ► more stock now don't they make it [TS]

00:46:07 ◼   ► cheaper though I mean there are a lot of [TS]

00:46:08 ◼   ► people who are saying that the latest [TS]

00:46:10 ◼   ► Kindle I'm not talking about the Kindle [TS]

00:46:11 ◼   ► Fire and things were introduced the [TS]

00:46:13 ◼   ► other day but I'm saying that the that [TS]

00:46:17 ◼   ► the the Kindle for lack of a better term [TS]

00:46:20 ◼   ► the the darker Kindle versus the earlier [TS]

00:46:23 ◼   ► lighter Kindle a lot of people were [TS]

00:46:25 ◼   ► complaining and saying it's they're [TS]

00:46:27 ◼   ► using lower quality components or [TS]

00:46:30 ◼   ► components yeah but as you say that's [TS]

00:46:33 ◼   ► their model because they want they want [TS]

00:46:34 ◼   ► to get the price down they're not trying [TS]

00:46:35 ◼   ► to like what I was going to say is when [TS]

00:46:37 ◼   ► they keep releasing new Kindles they're [TS]

00:46:38 ◼   ► not like all this Kindle the screen on [TS]

00:46:40 ◼   ► this Kindle makes a little past Kindle [TS]

00:46:41 ◼   ► screen looks like crap of course I'm [TS]

00:46:43 ◼   ► going to what they were [TS]

00:46:44 ◼   ► is green it's the surrounding they went [TS]

00:46:46 ◼   ► through the screen but then you'd buy it [TS]

00:46:47 ◼   ► and you'd be like all right so the [TS]

00:46:48 ◼   ► screen is a little bit better but the [TS]

00:46:49 ◼   ► rest of the Kindles feeling pretty [TS]

00:46:51 ◼   ► cruddy and I guess they were even just [TS]

00:46:52 ◼   ► the graphite one when you hold it you [TS]

00:46:54 ◼   ► know it's lighter it's smaller but it [TS]

00:46:57 ◼   ► does it doesn't feel like it feels [TS]

00:46:59 ◼   ► cheaper here and can you imagine like [TS]

00:47:01 ◼   ► Apple makes it stuff than or two but [TS]

00:47:03 ◼   ► when they make them thinner they don't [TS]

00:47:04 ◼   ► make them feel cheaper you know they [TS]

00:47:05 ◼   ► they feel better with time because that [TS]

00:47:08 ◼   ► so I actually think if you were to pick [TS]

00:47:09 ◼   ► up an iPhone 4 in compared to anything [TS]

00:47:13 ◼   ► that came before it progressively [TS]

00:47:14 ◼   ► they're getting denser and and nicer and [TS]

00:47:16 ◼   ► higher-quality overall and that's an [TS]

00:47:20 ◼   ► apples really good at doing they almost [TS]

00:47:22 ◼   ► never even know who was it that was it [TS]

00:47:25 ◼   ► was it Marco I forget who was that had [TS]

00:47:27 ◼   ► they had taken pretty sure was Marco [TS]

00:47:29 ◼   ► they were taking close-ups of even just [TS]

00:47:32 ◼   ► the slight edge on the aluminum those [TS]

00:47:36 ◼   ► Marco the magnetized less sharp and yeah [TS]

00:47:38 ◼   ► just let just in a such a subtle way the [TS]

00:47:41 ◼   ► edges of the aluminum chassis are less [TS]

00:47:44 ◼   ► sharp than they used to be in the [TS]

00:47:46 ◼   ► previous generation it's the subtle [TS]

00:47:48 ◼   ► refinements and improvements and [TS]

00:47:49 ◼   ► obviously it would cost more money to [TS]

00:47:52 ◼   ► round off the edges than it would to [TS]

00:47:54 ◼   ► just leave them sharp since they're [TS]

00:47:55 ◼   ► making them with a laser whatever uh [TS]

00:47:58 ◼   ► whereas the Kindles gone the other way [TS]

00:48:00 ◼   ► there they're still too sharp but but [TS]

00:48:02 ◼   ► yeah so the this is a very difference in [TS]

00:48:04 ◼   ► philosophy and and even though the [TS]

00:48:05 ◼   ► Kindles have been revved they've been [TS]

00:48:07 ◼   ► revved in ways that don't make you say [TS]

00:48:08 ◼   ► oh man I need the new Kindle so much [TS]

00:48:10 ◼   ► more than the past one because of some [TS]

00:48:12 ◼   ► big quality improvement yeah now the [TS]

00:48:14 ◼   ► touch addition and removing the keyboard [TS]

00:48:16 ◼   ► and stuff is helping there but I will be [TS]

00:48:18 ◼   ► interesting to see what the quality is [TS]

00:48:19 ◼   ► like on the new Kindles you that you [TS]

00:48:21 ◼   ► order one of the e-ink ones are just a [TS]

00:48:22 ◼   ► fire I order just the fire yeah so [TS]

00:48:26 ◼   ► because this is this is another this is [TS]

00:48:28 ◼   ► another question is how many people are [TS]

00:48:30 ◼   ► sitting there with the Kindle saying oh [TS]

00:48:33 ◼   ► this one isn't good enough I need I need [TS]

00:48:35 ◼   ► to get the touch one now I need to get [TS]

00:48:37 ◼   ► the other one now and I don't think [TS]

00:48:39 ◼   ► Amazon is concerned about that whereas [TS]

00:48:41 ◼   ► Apple would be concerned if you had your [TS]

00:48:43 ◼   ► iPad one and you saw the iPad to come [TS]

00:48:44 ◼   ► out and one yeah I don't really need the [TS]

00:48:46 ◼   ► iPad 2 and some people did do that but I [TS]

00:48:48 ◼   ► same thing with the phone like it iPhone [TS]

00:48:50 ◼   ► 4 comes out with the Retina display if [TS]

00:48:51 ◼   ► you would say my 3ds ok some people did [TS]

00:48:53 ◼   ► that but there are a lot of people who [TS]

00:48:55 ◼   ► like oh man I need that iPhone 4 like [TS]

00:48:57 ◼   ► but Amazon as far as its concerned if [TS]

00:48:59 ◼   ► you want to keep using your Kindle one [TS]

00:49:00 ◼   ► very original Kindle and you keep [TS]

00:49:02 ◼   ► plunking than money and buying their [TS]

00:49:04 ◼   ► books they're okay with that they don't [TS]

00:49:05 ◼   ► have a problem it's a different model [TS]

00:49:07 ◼   ► now what Horace was saying is that in [TS]

00:49:10 ◼   ► the market for tablets like maybe they [TS]

00:49:13 ◼   ► can get away with that with e-readers [TS]

00:49:14 ◼   ► but in the market for tablets it could [TS]

00:49:17 ◼   ► be that if they don't Rev the way Apple [TS]

00:49:20 ◼   ► revs like don't just give us a new fire [TS]

00:49:21 ◼   ► in a year but give us a new fire that's [TS]

00:49:23 ◼   ► like that is - the original fire like [TS]

00:49:25 ◼   ► the iPad - was the iPad one if they [TS]

00:49:27 ◼   ► don't do that kind of jump two or three [TS]

00:49:29 ◼   ► iterations and Apple's tablets are so [TS]

00:49:33 ◼   ► much better than the fire that it's kind [TS]

00:49:35 ◼   ► of like oh you got one of those fire [TS]

00:49:36 ◼   ► things yeah that it have nice content [TS]

00:49:38 ◼   ► and all but yeah no come on it's like [TS]

00:49:39 ◼   ► you're using Windows 95 and roll or iOS [TS]

00:49:41 ◼   ► 10 so yeah some of the chatroom points [TS]

00:49:46 ◼   ► out that Apple might not be concerned [TS]

00:49:47 ◼   ► don't get it every time they just want [TS]

00:49:48 ◼   ► to get them every second revision or [TS]

00:49:49 ◼   ► whatever but the point is Apple makes [TS]

00:49:51 ◼   ► its money selling selling the thing and [TS]

00:49:53 ◼   ► they want to give you a reason to [TS]

00:49:55 ◼   ► upgrade whereas as Amazon is not so much [TS]

00:49:58 ◼   ► into that and will be very interesting [TS]

00:49:59 ◼   ► to see can you can you sell it a bit [TS]

00:50:02 ◼   ► like that can you sell it tab like a [TS]

00:50:04 ◼   ► game console where you just let it sit [TS]

00:50:05 ◼   ► in the market and the other ones get so [TS]

00:50:07 ◼   ► much but especially there's a direct [TS]

00:50:08 ◼   ► competitor it's as if there are many [TS]

00:50:11 ◼   ► other reason ball game consoles sell [TS]

00:50:12 ◼   ► this but don't do this but it's as if [TS]

00:50:13 ◼   ► you come with the PlayStation 2 and you [TS]

00:50:15 ◼   ► sit let it sit there for five years and [TS]

00:50:16 ◼   ► during that time your competitor makes [TS]

00:50:19 ◼   ► five new console versions so by the time [TS]

00:50:21 ◼   ► your five comes around PlayStation 2 is [TS]

00:50:23 ◼   ► competing against something that has [TS]

00:50:25 ◼   ► graphics that are like 60 times better [TS]

00:50:26 ◼   ► and as in control and as all sorts of [TS]

00:50:29 ◼   ► things you're like that's not how the [TS]

00:50:30 ◼   ► console market works for variety of [TS]

00:50:32 ◼   ► other reasons I'm going to do with game [TS]

00:50:33 ◼   ► compatibility and libraries and really [TS]

00:50:35 ◼   ► schedules and IP and blah blah blah [TS]

00:50:37 ◼   ► people want us to do a gaming show maybe [TS]

00:50:39 ◼   ► we will let a in this market apples [TS]

00:50:42 ◼   ► already they're doing the thing where [TS]

00:50:44 ◼   ► they make you want the new iPad Amazon's [TS]

00:50:46 ◼   ► coming into that later and saying we [TS]

00:50:49 ◼   ► have this thing it looks like an iPad [TS]

00:50:50 ◼   ► but we're going to treat it differently [TS]

00:50:51 ◼   ► or it seems like they're going to treat [TS]

00:50:53 ◼   ► it differently uh but we'll see so I [TS]

00:50:55 ◼   ► thought that was a very astute insight [TS]

00:50:58 ◼   ► into how Amazon's model is different the [TS]

00:51:01 ◼   ► different entry is the difference in the [TS]

00:51:03 ◼   ► content way that we all talked about [TS]

00:51:04 ◼   ► different in the building on your cloud [TS]

00:51:06 ◼   ► services in area where the apples weak [TS]

00:51:08 ◼   ► which is something that I noticed [TS]

00:51:10 ◼   ► and in the pricing structure of how [TS]

00:51:12 ◼   ► they're going to make their money and [TS]

00:51:13 ◼   ► how and what they want you to do with it [TS]

00:51:15 ◼   ► consumer behavior that they're trying to [TS]

00:51:17 ◼   ► encourage now competitively I think [TS]

00:51:20 ◼   ► being low-priced I didn't get a chance [TS]

00:51:22 ◼   ► to talk about those iPhone stuff so I'll [TS]

00:51:23 ◼   ► just throw it in a little bit at the end [TS]

00:51:25 ◼   ► here I think being low-priced is really [TS]

00:51:26 ◼   ► important and as I've said for years I [TS]

00:51:29 ◼   ► was saying that Apple needs to get their [TS]

00:51:31 ◼   ► iOS devices there are phones in [TS]

00:51:32 ◼   ► particular get it on more carriers that [TS]

00:51:34 ◼   ► was saying get on Verizon you know ASAP [TS]

00:51:37 ◼   ► because it's kind of too late I was [TS]

00:51:39 ◼   ► getting to be too late and they just [TS]

00:51:40 ◼   ► barely got it in time I think spread the [TS]

00:51:42 ◼   ► thing out and start doing what you did [TS]

00:51:44 ◼   ► with the iPod diversify make the cheap [TS]

00:51:46 ◼   ► low-cost ones and they kind of do that [TS]

00:51:48 ◼   ► with it leave the old one in the market [TS]

00:51:49 ◼   ► and stuff like that but I think Apple [TS]

00:51:51 ◼   ► really needs to step it up Tim Cook is [TS]

00:51:54 ◼   ► always like sasaeng he's not going to [TS]

00:51:55 ◼   ► leave was it he's not going to leave a [TS]

00:51:56 ◼   ► price umbrella or he's not going to make [TS]

00:51:58 ◼   ► a price umbrella some phrases saying I'm [TS]

00:51:59 ◼   ► not going to leave a gap in the market [TS]

00:52:01 ◼   ► where our competitors can come in and [TS]

00:52:03 ◼   ► make sales that we can't make because we [TS]

00:52:05 ◼   ► weren't meeting a price point Apple [TS]

00:52:07 ◼   ► won't make crap but at a certain point [TS]

00:52:08 ◼   ► you can make a pretty darn good phone [TS]

00:52:10 ◼   ► like you know the 3GS it's not a bad [TS]

00:52:13 ◼   ► phone it's pretty good smartphone right [TS]

00:52:15 ◼   ► it's not as good as iPhone 4 but now [TS]

00:52:17 ◼   ► when the new one comes out presumably [TS]

00:52:18 ◼   ► they can make the iPhone 4 cheap enough [TS]

00:52:19 ◼   ► for that to be the $49 model or one or [TS]

00:52:21 ◼   ► whatever Apple needs to push down into [TS]

00:52:24 ◼   ► the market with good quality phones even [TS]

00:52:26 ◼   ► if they're just last year's phones or [TS]

00:52:28 ◼   ► maybe like the stigma of lash or [TS]

00:52:29 ◼   ► something maybe make you know diversify [TS]

00:52:32 ◼   ► in the same way that you had the Nano [TS]

00:52:34 ◼   ► and the classic and the shuffle they're [TS]

00:52:36 ◼   ► all iPods with the three different [TS]

00:52:37 ◼   ► products and you don't feel like you're [TS]

00:52:38 ◼   ► getting last year's product is you oh [TS]

00:52:40 ◼   ► I'm getting this year's shuffle even [TS]

00:52:41 ◼   ► though you know this year's shuffle is [TS]

00:52:42 ◼   ► no greater than last you know last [TS]

00:52:44 ◼   ► year's shuffle really it's still a [TS]

00:52:45 ◼   ► shuffle compared to the big fancy one [TS]

00:52:47 ◼   ► right I think Apple needs to start [TS]

00:52:50 ◼   ► pushing down pushing down price-wise [TS]

00:52:52 ◼   ► with the iPad if it's just with one [TS]

00:52:54 ◼   ► model the iPad fine or maybe diversified [TS]

00:52:56 ◼   ► and have a high end alone but definitely [TS]

00:52:57 ◼   ► with the phone push down to that $49 [TS]

00:53:01 ◼   ► phone and don't just make it last year's [TS]

00:53:02 ◼   ► model because I think it's a stigma [TS]

00:53:03 ◼   ► attached to it because Amazon is going [TS]

00:53:06 ◼   ► down there Amazon sell it $79 [TS]

00:53:08 ◼   ► Kindles right there they're selling a [TS]