37: A Story of Triumph


00:00:02   you're listening to hypercritical [TS]

00:00:04   a weekly talkshow ruminating on exactly [TS]

00:00:06   what is wrong in the world of Apple and [TS]

00:00:08   related technologies and businesses [TS]

00:00:09   nothing is so perfect that it can't be [TS]

00:00:11   complained about by the host of this [TS]

00:00:14   show john siracusa I'm the co-host dan [TS]

00:00:16   Benjamin this is episode number 37 [TS]

00:00:20   today is October 7th 2011 and we would [TS]

00:00:24   like to briefly mention our sponsors [TS]

00:00:26   before we tell you more about them later [TS]

00:00:27   the first sponsor is MailChimp comm the [TS]

00:00:31   second sponsor is a new one [TS]

00:00:32   squarespace.com mu and we will tell you [TS]

00:00:35   more about them later hi John how are [TS]

00:00:37   you okay [TS]

00:00:41   sad week it is sad very sad week yeah I [TS]

00:00:45   think that's what we're going to talk [TS]

00:00:47   about yeah because even before follow up [TS]

00:00:51   breaking the format probably was a good [TS]

00:00:54   occasion to break with the format yeah [TS]

00:00:56   because the cuz the follow-up is tends [TS]

00:00:58   to be kind of flip and this is not flip [TS]

00:00:59   so right so this first everybody who is [TS]

00:01:03   everybody who's listening to this live [TS]

00:01:06   or with in recent days knows that this [TS]

00:01:08   is the week that earlier this week [TS]

00:01:10   Wednesday Steve Jobs passed away ah [TS]

00:01:13   but in case somebody's listening to this [TS]

00:01:15   down the road they may not know you know [TS]

00:01:19   with the time frame so is worth [TS]

00:01:22   mentioning that and we actually got did [TS]

00:01:26   a little 5x5 special we're different [TS]

00:01:27   people some of them hosts some of them [TS]

00:01:29   just friends the network we did a little [TS]

00:01:33   a little I guess you call to thank you a [TS]

00:01:35   tribute and John you didn't you didn't [TS]

00:01:38   participate in that and you said you [TS]

00:01:41   wanted to talk about it here today so I [TS]

00:01:42   knew this was going to be a heavy heavy [TS]

00:01:44   show I tried to participate I recorded a [TS]

00:01:47   whole bunch of stuff first I tried just [TS]

00:01:49   reading stuff that I had written ahead [TS]

00:01:50   of time and then I tried uh just talking [TS]

00:01:54   extemporaneously and it and then I [TS]

00:01:56   listened to it I actually edited some [TS]

00:01:58   food see if although I can edit this [TS]

00:01:59   into shape but just never I'm just not [TS]

00:02:01   good at talking to nobody I guess it's a [TS]

00:02:03   it's a skill I don't have but Natalia so [TS]

00:02:09   we did a show about stay like it wasn't [TS]

00:02:12   a whole show about Steve Jobs I think [TS]

00:02:13   when he retired [TS]

00:02:14   I was just trying to look up the episode [TS]

00:02:15   number but I remember what it was but do [TS]

00:02:18   you remember that one yeah I do I'm [TS]

00:02:20   trying to think about when that when [TS]

00:02:22   that actually was well we'll find it and [TS]

00:02:25   put it in the show notes but that was [TS]

00:02:27   when he retired and I think I did a [TS]

00:02:29   whole show on it just because as I said [TS]

00:02:31   in that show I didn't know Steve Jobs [TS]

00:02:34   the man I just knew Steve Jobs the CEO [TS]

00:02:37   of Apple was that was that the next big [TS]

00:02:38   move could that have been it the future [TS]

00:02:40   of Apple without Steve Jobs which is [TS]

00:02:42   that sounds that's a choice to era I'll [TS]

00:02:44   put them to show not all right uh and [TS]

00:02:47   since I did I only knew the CEO when he [TS]

00:02:50   retired as CEO [TS]

00:02:51   that's like him disappearing from my [TS]

00:02:54   life because the personal Steve Jobs is [TS]

00:02:56   not part of my life just be the [TS]

00:02:57   corporate Steve Jobs was so we talked a [TS]

00:02:59   lot about the corporate Steve Jobs in [TS]

00:03:01   that show and the future of Apple and [TS]

00:03:03   what he did at Apple and all that stuff [TS]

00:03:06   and I said at the time that I thought it [TS]

00:03:07   was really sad and I remember I also [TS]

00:03:09   said that I wanted to write something [TS]

00:03:11   because when he retired everyone was [TS]

00:03:12   writing stuff like you know the same [TS]

00:03:15   similar things that you're seeing now [TS]

00:03:16   people want to write like what he meant [TS]

00:03:18   to the company and his legacy and how [TS]

00:03:20   Apple would be without him then [TS]

00:03:22   everything I could think of to write [TS]

00:03:23   sounded like a eulogy but he wasn't dead [TS]

00:03:25   so it was kind of inappropriate right [TS]

00:03:27   I'd be writing something like oh you [TS]

00:03:28   know as if he's gone but he's not gone [TS]

00:03:30   and we didn't know how long he would be [TS]

00:03:32   around right like so I couldn't write [TS]

00:03:35   something that sounded like a eulogy [TS]

00:03:36   then having lived for another five years [TS]

00:03:38   and so I figured well I'll do that thing [TS]

00:03:41   that the quote unquote real journalists [TS]

00:03:44   do is you write a eulogy or the obituary [TS]

00:03:46   ahead of time and so that's that's [TS]

00:03:49   actually when you're saying you wrote [TS]

00:03:50   you wrote your pieces just put out on [TS]

00:03:53   arstechnica no because I that's what I [TS]

00:03:55   said I maybe I should do that but we [TS]

00:03:57   didn't I didn't bring myself to do it I [TS]

00:03:59   couldn't I a couple times I sat down I'm [TS]

00:04:01   like I'm gonna write that Steve Jobs [TS]

00:04:02   thing that I wanted to write that [TS]

00:04:03   sounded like you will Jose have it in [TS]

00:04:05   reserve I'll have it ready but I just I [TS]

00:04:07   just couldn't do it I don't know it just [TS]

00:04:09   wasn't [TS]

00:04:09   I just wasn't motivated to do it and the [TS]

00:04:11   retirement thing had come and gone I [TS]

00:04:13   read a whole bunch of stuff that other [TS]

00:04:14   people did and that always demotivates [TS]

00:04:15   me reading what other people do I'm like [TS]

00:04:17   yeah they said everything I was going to [TS]

00:04:18   say anyway I really have nothing to add [TS]

00:04:19   so when the you know on the news that he [TS]

00:04:24   had died came along I think I saw it on [TS]

00:04:26   Twitter first but it was pretty instant [TS]

00:04:27   blanketing all possible media that I [TS]

00:04:30   have access to right as you can imagine [TS]

00:04:32   all my news feeds email Twitter feeds I [TS]

00:04:34   am everything then I had to kind of [TS]

00:04:38   scramble to write something but at least [TS]

00:04:40   at that point I felt like it was easier [TS]

00:04:42   and as had been in the this should the [TS]

00:04:45   next big move show I thought that I had [TS]

00:04:47   resigned myself to him being gone when I [TS]

00:04:50   wrote this thing for Macworld ages ago [TS]

00:04:52   there was like maybe even years ago and [TS]

00:04:53   then again when he retired like I guess [TS]

00:04:56   there was more there just emotional and [TS]

00:04:57   sad and I was like all right I'll I'll [TS]

00:04:59   talk we did a whole show on his [TS]

00:05:00   retirement I'm like right that's it it's [TS]

00:05:02   all it's out of my system I've I've come [TS]

00:05:05   to terms with it but then nobody died [TS]

00:05:06   apparently I had not come to terms with [TS]

00:05:08   it because it was just like it was it [TS]

00:05:10   was like even worse is every time that [TS]

00:05:11   some event has happened it's been even [TS]

00:05:14   worse thankfully this is the last one [TS]

00:05:15   but it was just it was really bad I [TS]

00:05:17   don't know how you felt about it but I [TS]

00:05:19   was surprised by how much it affected me [TS]

00:05:21   especially since like well somewhat if [TS]

00:05:23   he's still alive but he's not at the [TS]

00:05:24   company but I guess I guess the did the [TS]

00:05:26   thing about it was that even if he's not [TS]

00:05:28   the CEO of Apple if he's still around [TS]

00:05:30   then you could always be like when Apple [TS]

00:05:33   does something like boy I wonder what [TS]

00:05:34   Steve thinks of this and maybe someone [TS]

00:05:35   will call him and get and get a line [TS]

00:05:37   from him or he would be it like [TS]

00:05:39   anniversary ceremonies like you wouldn't [TS]

00:05:41   you always want to know what does Steve [TS]

00:05:42   Jobs think of this even if he's not the [TS]

00:05:43   CEO or the company's still a person in [TS]

00:05:45   the world and is still famous and and [TS]

00:05:47   maybe he'd be doing more press now that [TS]

00:05:49   he was retired you know maybe he would [TS]

00:05:50   not feel as constrained about it yeah so [TS]

00:05:54   anyway I wrote something for ours it was [TS]

00:05:58   fairly short by my standards and when I [TS]

00:06:02   was trying to figure out both times when [TS]

00:06:05   I was trying to figure what to write you [TS]

00:06:06   don't good thing I know one thing I [TS]

00:06:07   could think of was that it's hard to [TS]

00:06:09   write anything about Steve Jobs the [TS]

00:06:12   phenomenon or that like his his [TS]

00:06:16   corporate legacy his accomplishments [TS]

00:06:18   that's just too big [TS]

00:06:19   um you need to be you know like Walter [TS]

00:06:21   Isaacson who's writing the authorized [TS]

00:06:23   biography that's going to be a thick [TS]

00:06:24   book I imagine or the big articles in [TS]

00:06:26   The New York Times or Time magazine [TS]

00:06:28   special issue or whatever that's too big [TS]

00:06:31   I'm not it's too big for me to address [TS]

00:06:33   so I figured the only way I could talk [TS]

00:06:35   about the topic was to make it to go the [TS]

00:06:36   other way and make it as small as [TS]

00:06:37   possible that's what I did I wrote about [TS]

00:06:39   my personal yeah Steve Jobs effect in my [TS]

00:06:44   personal life which which is what a lot [TS]

00:06:46   of people did online they didn't a few [TS]

00:06:48   people try to reward generalities about [TS]

00:06:50   what Steve Jobs meant to the industry or [TS]

00:06:53   they ended on that point or whatever [TS]

00:06:54   most people said here's what Steve Jobs [TS]

00:06:55   meant to me personally and that's what I [TS]

00:06:57   think has been touching to read on the [TS]

00:07:00   web at all these little personal stories [TS]

00:07:01   of how Steve Jobs and his company [TS]

00:07:04   affected the lives of so many other [TS]

00:07:05   people friend the biggest obviously the [TS]

00:07:07   ones who were like I'm a developer I [TS]

00:07:09   write Apple software everything I do in [TS]

00:07:11   my professional life and my livelihood [TS]

00:07:12   wouldn't exist if Steve Jobs hadn't [TS]

00:07:14   started Apple so those people have the [TS]

00:07:16   the most of it even even the people like [TS]

00:07:17   me who are kind of tangentially touched [TS]

00:07:20   like it's not it's not our livelihood so [TS]

00:07:22   much but they affect this in more [TS]

00:07:24   personal way so that that's what I wrote [TS]

00:07:25   in my in the thing at ours I'll put the [TS]

00:07:28   link in the show notes and people can [TS]

00:07:29   read it these are gone it's really great [TS]

00:07:31   piece I got a lot of compliments on it [TS]

00:07:34   and I I considered trying to put links [TS]

00:07:38   to all the other great things that I've [TS]

00:07:40   read but as I started collecting the [TS]

00:07:41   links is just too many of like it [TS]

00:07:43   there's not a single person whose blog I [TS]

00:07:46   read or whose site I go on frequently [TS]

00:07:48   who doesn't have something up about [TS]

00:07:49   Steve Jobs probably multiple ones so I [TS]

00:07:52   don't think you're hurting for things to [TS]

00:07:55   read on the web about the this topic and [TS]

00:07:57   there's a lot of good ones out there [TS]

00:08:01   know what I tried to do when I was [TS]

00:08:04   recording stuff last night it was like [TS]

00:08:05   maybe I'll try just summarizing what I [TS]

00:08:08   wrote about that didn't work that well [TS]

00:08:12   but I'm actually gonna take another run [TS]

00:08:13   out of here did you read my thing [TS]

00:08:14   I did so one of the problems I have with [TS]

00:08:20   that thing was I was trying to come up [TS]

00:08:20   with a title and I did in my little [TS]

00:08:23   scratch file I just called it Steve Jobs [TS]

00:08:25   and it was great in the days when I had [TS]

00:08:27   my little staff blog on our stack nigger [TS]

00:08:30   and then the fat bit section that was [TS]

00:08:33   the name of my little corner of the site [TS]

00:08:35   and I could use those super obscure [TS]

00:08:37   titles you know we're just Steve Jobs [TS]

00:08:39   right but it was like last year maybe [TS]

00:08:42   the year before that ours changes site [TS]

00:08:43   design so that everything shows up on [TS]

00:08:45   the front page you know right at which [TS]

00:08:47   section it originates from it's just [TS]

00:08:48   like a big linear stream of articles [TS]

00:08:49   which is great as a reader of the site I [TS]

00:08:51   like that much better [TS]

00:08:52   but as a writer on the site who often [TS]

00:08:53   wants to write obscure weird things [TS]

00:08:56   there's pressure to have something show [TS]

00:08:59   up on the homepage of our second to go [TS]

00:09:00   with a headline that makes sense because [TS]

00:09:02   the last thing you want is millions of [TS]

00:09:04   people clicking through on it and saying [TS]

00:09:06   this is not what I thought it was going [TS]

00:09:07   to be or whatever so I had to obviously [TS]

00:09:11   dumb down but clarify it make less nice [TS]

00:09:15   the title and I called it Steve Jobs a [TS]

00:09:18   personal remembrance or something like [TS]

00:09:19   that just because as if you don't want [TS]

00:09:21   to read someone's personal account of [TS]

00:09:23   what Steve Jobs meant to then don't [TS]

00:09:24   click through we just called Steve Jobs [TS]

00:09:25   is like what what is this everyone's [TS]

00:09:26   unique like that it could be a 17 page [TS]

00:09:28   biography it could could be anything if [TS]

00:09:31   you have like an individual blog like [TS]

00:09:33   Gruber can get away with the title that [TS]

00:09:34   just says Steve Jobs because people [TS]

00:09:35   would understand in context what it is [TS]

00:09:37   but the front page of our stack they [TS]

00:09:38   have stories about gaming about law or [TS]

00:09:41   science and lots of other stuff so you [TS]

00:09:43   have to sort of point out what you want [TS]

00:09:45   to be but another title I was thinking [TS]

00:09:48   of like when I was trying to think of [TS]

00:09:49   titles I got to make this more clear is [TS]

00:09:50   like something like my two lessons from [TS]

00:09:53   Steve Jobs which I definitely didn't [TS]

00:09:54   want to do because I did not want anyone [TS]

00:09:55   to think this was going to be one of [TS]

00:09:57   those top five best ways to supercharge [TS]

00:09:59   your X Y you know those things with the [TS]

00:10:01   lists yeah those are bad and you know [TS]

00:10:04   but really I had two things that I [TS]

00:10:06   wanted to talk about and the first one [TS]

00:10:08   was my childhood remembrance of what [TS]

00:10:11   Steve Jobs it how Steve Jobs influenced [TS]

00:10:15   my coming-of-age sort of and and I [TS]

00:10:17   mentioned that had this picture on the [TS]

00:10:19   wall that had cut out a Mac World [TS]

00:10:20   magazine that had the Macintosh team on [TS]

00:10:22   it and it was basically the realization [TS]

00:10:24   that a small group of really smart [TS]

00:10:27   dedicated people can do some amazing [TS]

00:10:28   thing and change the world and even [TS]

00:10:31   before that bit the idea that the world [TS]

00:10:32   was a changeable place that when you're [TS]

00:10:34   a little kid you think like well this is [TS]

00:10:36   the world and this is what it is and [TS]

00:10:36   it's always been this way and even if [TS]

00:10:38   they tell you about history and about [TS]

00:10:39   sailing ships and you're like yeah but [TS]

00:10:41   this is you know this is the world and [TS]

00:10:42   then the Mac came out and was like you [TS]

00:10:45   remember before the Mac what computers [TS]

00:10:47   were like and how you now you see what [TS]

00:10:48   the Mac is like and it's clear this is [TS]

00:10:50   going to change the world and it some [TS]

00:10:52   people actually made this thing they [TS]

00:10:55   there wasn't a Mac they came up with the [TS]

00:10:57   idea and they created it and all those [TS]

00:10:58   people could fit in this little picture [TS]

00:11:00   that I had on my wall so I'd cut it out [TS]

00:11:01   I taped that up there and stayed there I [TS]

00:11:03   think until I left for college [TS]

00:11:05   and so that was my childhood realization [TS]

00:11:07   that uh you know particularly engineers [TS]

00:11:09   nerds my kind of people the people who [TS]

00:11:11   are as relating to could change the [TS]

00:11:13   world and I would just stare at that [TS]

00:11:16   picture of our ages now I hadn't looked [TS]

00:11:17   at that picture probably maybe probably [TS]

00:11:19   since like my my room got cleaned out [TS]

00:11:22   when I left for college and my parents [TS]

00:11:24   converted into a spare bedroom and [TS]

00:11:27   removed all the millions of posters and [TS]

00:11:29   comics and other things I had taped to [TS]

00:11:31   my wall with scotch tape which they [TS]

00:11:34   cursed me for us they had to scrape all [TS]

00:11:35   the scotch tape off and repaint [TS]

00:11:36   everything but when I look at the I'm [TS]

00:11:39   going to try to pull up the web page [TS]

00:11:40   when I look at this web page now I put [TS]

00:11:42   the picture at the very top of the web [TS]

00:11:43   page I actually scanned it out of a mag [TS]

00:11:45   out of the magazine that it came in this [TS]

00:11:48   is from a Macworld issue number one the [TS]

00:11:50   premiere of Macworld which was actually [TS]

00:11:51   released with the original back and I [TS]

00:11:54   have multiple copies of it and one of [TS]

00:11:56   the copies I sacrificed to cut out the [TS]

00:11:57   picture and that sort of died as it [TS]

00:11:59   faded on my wall and hang wrinkled into [TS]

00:12:00   nothingness but the other one is still [TS]

00:12:01   in the magazine so I put my magazine on [TS]

00:12:03   the scanner and scanned it and that's [TS]

00:12:04   the picture up there and I look at this [TS]

00:12:05   picture it's just amazing the feelings [TS]

00:12:09   that it triggers inside me just because [TS]

00:12:11   that image is burned on my brain that I [TS]

00:12:14   had realized it until I looked at it [TS]

00:12:15   again like if you were trying to program [TS]

00:12:16   me to like kill the president or [TS]

00:12:18   something you could use one of these [TS]

00:12:19   pictures I did I didn't realize that it [TS]

00:12:22   had such deep hooks and I stared I'm [TS]

00:12:23   like what is it about that picture I [TS]

00:12:25   keep looking back in it and it's because [TS]

00:12:27   it was on my wall for my entire time [TS]

00:12:28   growing up and you just it's just [TS]

00:12:30   imprinted on me uh but anyway that was [TS]

00:12:34   my my lesson number one you know from [TS]

00:12:37   growing up and it's not particularly [TS]

00:12:39   profound or interesting everybody when [TS]

00:12:41   you're kid you learn all sorts of things [TS]

00:12:43   about life and about the way it works in [TS]

00:12:44   its only it's only important to you [TS]

00:12:46   because this was the thing that taught [TS]

00:12:48   you that lesson when you were growing up [TS]

00:12:49   and the grand scheme of things adults [TS]

00:12:51   will it say it intellectually they [TS]

00:12:53   understand that yes people can invent [TS]

00:12:54   things and change the world but then the [TS]

00:12:57   larger point ahead and the one thing [TS]

00:12:58   this is what I was trying to get it with [TS]

00:12:59   the big with the big point I want to [TS]

00:13:01   make up in my story small but my my big [TS]

00:13:03   thing was like what is it about Steve [TS]

00:13:06   Jobs that's special [TS]

00:13:08   what is his most the most important [TS]

00:13:11   thing that he's done and I in true to [TS]

00:13:14   form I always want to think of the thing [TS]

00:13:15   that other people aren't thinking else [TS]

00:13:16   I'm not going to say oh you know he made [TS]

00:13:18   the eye [TS]

00:13:18   i phone or you made technology [TS]

00:13:20   accessible to people or someone and so [TS]

00:13:22   forth I think maybe this is not the most [TS]

00:13:24   important thing that he did but it's the [TS]

00:13:27   it's the most profound I think the most [TS]

00:13:29   the most unique because lots of people [TS]

00:13:31   have made amazing products in different [TS]

00:13:34   genres not in technology but you know in [TS]

00:13:36   other in other areas or in medicine or [TS]

00:13:38   any other field [TS]

00:13:39   so certainly jobs is the top of the [TS]

00:13:42   technology field and doing that but [TS]

00:13:43   other people have done great things like [TS]

00:13:44   that in other fields but the unique [TS]

00:13:45   thing that I think Jobs did across all [TS]

00:13:48   fields was he proved that the grim [TS]

00:13:53   Dilbert future that we all know about [TS]

00:13:56   yeah doesn't have to be a reality and [TS]

00:13:59   doesn't have to be that way and in my [TS]

00:14:01   adult life this is the first time I can [TS]

00:14:04   think of that this happened because I [TS]

00:14:06   think of all other large organizations [TS]

00:14:09   or large groups of people that I've [TS]

00:14:11   dealt with from the government to big [TS]

00:14:13   universities to working in corporate [TS]

00:14:16   America or even something like science [TS]

00:14:19   you know they say for scientists that [TS]

00:14:21   you should do that best work before [TS]

00:14:22   they're like 30 years old I forget how [TS]

00:14:24   old is Tyne was when he did all of his [TS]

00:14:27   work on relatively in everything but he [TS]

00:14:29   was shockingly young and certainly for [TS]

00:14:31   athletes just simply because they age [TS]

00:14:32   they you know they're their best years [TS]

00:14:34   or when they're younger and same thing [TS]

00:14:36   with organizations like yeah [TS]

00:14:37   the company does some amazing thing to [TS]

00:14:39   guys in a garage or whatever and and it [TS]

00:14:42   grows like gangbusters then it gets to [TS]

00:14:44   be a big company and it's like you don't [TS]

00:14:45   expect that from any them anymore and in [TS]

00:14:48   the worst case they become just a [TS]

00:14:49   horrible horrible place to work and a [TS]

00:14:52   horrible company to deal with and they [TS]

00:14:54   get filled with middle middle managers [TS]

00:14:56   and employees whose motivation no longer [TS]

00:15:00   aligns in any way with the supposed [TS]

00:15:02   mission of the corporation I don't know [TS]

00:15:04   how much you've worked in corporate [TS]

00:15:05   America as you did contracting but nice [TS]

00:15:07   but it wasn't every company has seen [TS]

00:15:09   this right for a decade or more like in [TS]

00:15:12   in the cube yeah although I don't see [TS]

00:15:15   Merlin didn't I don't think Merlin ever [TS]

00:15:16   worked in big corporations but he had it [TS]

00:15:18   he has a keen sense of this and even in [TS]

00:15:20   this little company that he worked out [TS]

00:15:21   with Dave and I know is that he makes me [TS]

00:15:23   for he says the word Dave that I can't [TS]

00:15:24   do some people have a keener sense of [TS]

00:15:28   this and others and nerds tend to have a [TS]

00:15:30   pretty keen sense of it but [TS]

00:15:32   just think of any endeavor involving [TS]

00:15:33   large numbers of people we just assumed [TS]

00:15:35   that [TS]

00:15:36   oh yeah once you get a lot of people in [TS]

00:15:37   there its bozo time all right [TS]

00:15:39   an apple is the first example I can [TS]

00:15:41   think of where a humungous corporation [TS]

00:15:45   didn't it didn't act like one acted it [TS]

00:15:49   was better than the startups acted [TS]

00:15:50   better than the smoker people and the [TS]

00:15:52   most amazing thing about this is that [TS]

00:15:54   the original Apple was like two guys in [TS]

00:15:56   a garage they make the Apple one and [TS]

00:15:57   they make the Apple two in the company [TS]

00:15:58   he goes IPO everybody's rich everybody [TS]

00:16:01   you know it's an amazing success story [TS]

00:16:03   Steve Jobs on the cover of Time magazine [TS]

00:16:04   in 1982 Premack right but look at these [TS]

00:16:07   whiz kids they are the kings of the [TS]

00:16:09   world right and then the company gets [TS]

00:16:12   big it's just too big that's like 83 [TS]

00:16:14   it's like well you know Apple was great [TS]

00:16:15   when it was little did that Apple too [TS]

00:16:17   but now it's a big company right and [TS]

00:16:18   people like a big company the magazine's [TS]

00:16:19   say now it's a serious company it's a [TS]

00:16:21   competitor to IBM which is also a very [TS]

00:16:23   serious company very important very big [TS]

00:16:24   and to do the Mac project Jobs had to [TS]

00:16:30   well steal a project from Jef Raskin [TS]

00:16:32   internal politics but he was cultivating [TS]

00:16:36   the idea that the Mac team were rebels [TS]

00:16:38   so he's got the pirate flag on top of [TS]

00:16:40   the band lieth rebuilding right this is [TS]

00:16:42   within the big behemoth corporate [TS]

00:16:44   monster that is 1982-83 Apple right so [TS]

00:16:48   even then a knight a2 a3 job is like the [TS]

00:16:50   apples too big we need to get the small [TS]

00:16:52   team here this going to get back to our [TS]

00:16:54   roots and really do this great project [TS]

00:16:56   uh [TS]

00:16:58   and the Mac came out of that a little [TS]

00:17:00   did he know how big Apple would actually [TS]

00:17:01   grow of course the year after the Mac [TS]

00:17:02   comes out he gets kicked out of the [TS]

00:17:04   company which what I would say is proof [TS]

00:17:05   of the you know the the culmination of [TS]

00:17:07   the grim Dilbert future is that a [TS]

00:17:09   company gets big enough and dumb enough [TS]

00:17:11   to eject Steve Jobs so admittedly was a [TS]

00:17:13   bit of a nut job back in those days but [TS]

00:17:17   I don't know how someone could produce [TS]

00:17:19   the Macintosh and say we gotta get that [TS]

00:17:21   guy out of this company because we don't [TS]

00:17:22   like those types of things uh so then he [TS]

00:17:25   comes back and Apple now is just [TS]

00:17:27   humongous it's almost a bit it's the [TS]

00:17:30   second biggest the second biggest [TS]

00:17:32   company in the u.s. next to Exxon Mobil [TS]

00:17:33   I think I think they trade places [TS]

00:17:34   actually but yeah idly right now today I [TS]

00:17:37   think it is a second and and this next [TS]

00:17:40   gen oils company an oil company you know [TS]

00:17:43   yeah exactly [TS]

00:17:45   look at you look at what role oil plays [TS]

00:17:47   and has played in a global economy and [TS]

00:17:50   that's that that's the number one [TS]

00:17:51   company and number two is Apple and this [TS]

00:17:55   this giant behemoth which is just so [TS]

00:17:57   comically larger than the Apple of 1982 [TS]

00:18:00   that Steve Jobs thought was just too big [TS]

00:18:02   and too corporate and COO full of bozos [TS]

00:18:04   this is the company that is producing [TS]

00:18:07   even more amazing things than the Apple [TS]

00:18:08   - you know things as amazing as the Mac [TS]

00:18:11   and not just one of them but multiple [TS]

00:18:13   ones I saw Scott Adams the guy actually [TS]

00:18:16   writes Dilbert speaking of Dilbert on [TS]

00:18:17   his blog it's gotta hands a little bit [TS]

00:18:20   of a nut job - but he's funny and he had [TS]

00:18:22   a little post about Steve Jobs or he [TS]

00:18:25   said that he originally thought the [TS]

00:18:27   Steve Jobs was just like in the right [TS]

00:18:29   place at the right time er it was luck [TS]

00:18:30   at when he you know had these many [TS]

00:18:32   successes but then he did it again and [TS]

00:18:33   again and again once you do like the [TS]

00:18:35   fifth great thing okay this is not luck [TS]

00:18:37   right and so this is I think is the most [TS]

00:18:40   profound thing Steve Jobs did it's [TS]

00:18:43   proving that Hume of humans can still do [TS]

00:18:47   amazing things now also part of the [TS]

00:18:50   lesson is that to make that happen there [TS]

00:18:54   are going to be some things that aren't [TS]

00:18:55   so nice some people don't like apples [TS]

00:18:58   corporate policies some people who work [TS]

00:19:00   there say for for all the admiration [TS]

00:19:02   that company gets on the outside on the [TS]

00:19:03   inside it's a little bit more like [TS]

00:19:05   corporate America than they thought it [TS]

00:19:06   would be but the things that Apple does [TS]

00:19:10   as an organization are amazing things [TS]

00:19:13   and are unlike the things that the [TS]

00:19:15   government's do that companies like IBM [TS]

00:19:17   and Microsoft do we see it all around us [TS]

00:19:19   we will eventually do the showing what's [TS]

00:19:21   wrong with Microsoft but that's just [TS]

00:19:22   typical giant corporate maladies you get [TS]

00:19:24   too big [TS]

00:19:25   everything gets ossified you get twelve [TS]

00:19:27   layers of management in between [TS]

00:19:28   everything you can't make big dramatic [TS]

00:19:30   moves even with a strong leader like [TS]

00:19:32   Bill Gates and we got turned the whole [TS]

00:19:33   ship we've got to be the Internet [TS]

00:19:34   company the internet tidal wave is [TS]

00:19:36   coming that's just like barely enough to [TS]

00:19:37   keep you alive it's not enough to make [TS]

00:19:39   that's not your iPod that's not your [TS]

00:19:41   iPad or your iPhone so that's what I [TS]

00:19:45   think if not the most important thing [TS]

00:19:47   that Steve Jobs did at least the thing [TS]

00:19:48   that the least the most important thing [TS]

00:19:50   that people aren't talking about and it [TS]

00:19:52   gives me hope for things like government [TS]

00:19:54   visit especially with a government [TS]

00:19:55   wanted make us into a government show [TS]

00:19:56   where Nate's politics another one [TS]

00:19:58   but either but the idea that government [TS]

00:20:00   is fundamentally broken a large number [TS]

00:20:02   of large groups of people just can't do [TS]

00:20:05   anything smart they're just inherently [TS]

00:20:06   dumb they they they sink to the level [TS]

00:20:08   the dumbest person involved I think [TS]

00:20:10   Apple shows that large groups of people [TS]

00:20:13   really can do things and and you have to [TS]

00:20:15   ascribe that to Steve Jobs because when [TS]

00:20:16   he wasn't there [TS]

00:20:17   Apple was big and was just screwing up [TS]

00:20:19   left and right and when he got there [TS]

00:20:20   Apple got even bigger ended things even [TS]

00:20:22   better so that's that's what knows [TS]

00:20:26   that's much longer than reading the nine [TS]

00:20:28   hundred words I read about Steve Jobs [TS]

00:20:29   but those are my two points one was the [TS]

00:20:31   personal story about the picture on my [TS]

00:20:33   wall and what Steve Jobs meant to me the [TS]

00:20:35   other one was that the Oh Steve Jobs [TS]

00:20:36   being to humanity I think that that [TS]

00:20:38   sounds highfalutin and everything and [TS]

00:20:39   maybe you overwrought but if you think [TS]

00:20:42   about it maybe someone can give me a [TS]

00:20:44   better example of another large [TS]

00:20:49   organization that's acted as well as [TS]

00:20:52   Apple has but it's the first thing that [TS]

00:20:53   I've ever seen in my adult life in my [TS]

00:20:55   jaded cynical adult life where I'm not [TS]

00:20:57   the naive kid who was just realizing the [TS]

00:20:59   world can be changed first thing I've [TS]

00:21:00   seen where a large group of people [TS]

00:21:02   really do something amazing over and [TS]

00:21:05   over and over again it and and the thing [TS]

00:21:07   about it is the streak is so long at [TS]

00:21:08   that point you're like if he lived if [TS]

00:21:11   you live forever he was immortal I think [TS]

00:21:14   Apple continued to execute like that [TS]

00:21:16   forever and ever like it was it was a [TS]

00:21:18   sustainable thing it wasn't a fluke it [TS]

00:21:20   wasn't a surprise one-time thing you got [TS]

00:21:23   lucky right place right time and then [TS]

00:21:25   you're coasting on your your previous [TS]

00:21:27   victory it's just amazing it someone [TS]

00:21:31   someone points out Pixar but I think [TS]

00:21:32   we've already done some in the chat room [TS]

00:21:33   but I think we've already done Pixar I [TS]

00:21:35   would say that they have a system for [TS]

00:21:37   making great movies or rather they have [TS]

00:21:41   a system for not making bad movies again [TS]

00:21:43   I've still never seen cars had not seen [TS]

00:21:44   cars too yet and I apologize for that [TS]

00:21:46   but it's close but then everything at [TS]

00:21:50   Pixar is also related to save jobs so [TS]

00:21:51   you know I would describe that to him as [TS]

00:21:54   well if you want to do smart see what [TS]

00:21:58   kind of thing I maybe one more thing to [TS]

00:22:00   do about Steve Jobs but this is all I [TS]

00:22:02   have to say about my thing that I wrote [TS]

00:22:03   most a good piece I really do recommend [TS]

00:22:05   everybody everybody read it it's a it's [TS]

00:22:08   always it's always very interesting to [TS]

00:22:10   me [TS]

00:22:11   to see what people like you will will [TS]

00:22:15   say or write about it and it's always [TS]

00:22:17   almost always very different from what [TS]

00:22:22   I'm expecting does that make any sense [TS]

00:22:24   like this that wasn't exactly what I [TS]

00:22:26   thought you would you would write but I [TS]

00:22:30   was like when do you think I would write [TS]

00:22:31   you know I'm not really sure I'm not [TS]

00:22:33   sure I can put my finger on it exactly [TS]

00:22:35   um it was it was more personal maybe [TS]

00:22:39   maybe then I was expecting not like I [TS]

00:22:41   didn't expect it to reflect on your life [TS]

00:22:43   in some way but it you know you're [TS]

00:22:47   talking about your childhood and things [TS]

00:22:49   like that I thought that was great [TS]

00:22:50   different I have to rein myself in and [TS]

00:22:52   not make it even more personal realize [TS]

00:22:55   that's why but I thought I was the anglo [TS]

00:22:59   I didn't want to do you know I don't [TS]

00:23:01   want to write what I've seen other [TS]

00:23:02   people write I knew everyone was going [TS]

00:23:03   to write here is the list of Steve Jobs [TS]

00:23:05   greatest accomplishment and those are [TS]

00:23:07   I'm not saying it's bad to write those [TS]

00:23:08   things someone needs to write them but I [TS]

00:23:09   just feel like other people are writing [TS]

00:23:10   that are going to write that better than [TS]

00:23:12   I do [TS]

00:23:13   and the obvious things a Steve Jobs is [TS]

00:23:15   about about you know technology serving [TS]

00:23:18   people and not the other way around and [TS]

00:23:19   it just and you know that the [TS]

00:23:21   perfectionism the elegance and bringing [TS]

00:23:23   design to I knew everyone was going to [TS]

00:23:25   talk about that and I didn't want to be [TS]

00:23:27   the person doing that same thing but [TS]

00:23:29   worse which I know it would be so I had [TS]

00:23:30   to come at a different angle and my [TS]

00:23:32   different angle is the personal story [TS]

00:23:33   which you can't fault people for doing [TS]

00:23:35   that I see lots of personal stories [TS]

00:23:36   that's their personal story they're [TS]

00:23:37   going to say what they have to say what [TS]

00:23:39   it meant to them and I find that [TS]

00:23:40   touching to read and I think people [TS]

00:23:42   relate to that and then I also wanted to [TS]

00:23:45   find the the one larger thing that I [TS]

00:23:48   didn't think was going to be talked [TS]

00:23:50   about as much in the other articles [TS]

00:23:51   because you'll be spending too much time [TS]

00:23:52   on the more obvious thing so what I was [TS]

00:23:55   resisting when I was recording stuff [TS]

00:23:57   last night I I found myself like I lose [TS]

00:24:03   this in the buzz recording like what are [TS]

00:24:04   you telling your life story like don't [TS]

00:24:06   turn it into biography yeah I am [TS]

00:24:09   I hear that right and I did you know and [TS]

00:24:11   then I was this age and then I got this [TS]

00:24:12   thing and then are you talking about [TS]

00:24:14   Steve Jobs anymore you just talking [TS]

00:24:15   about yourself so I really wanted to [TS]

00:24:16   rein it in a little bit and I think [TS]

00:24:20   other people feel the same inclination [TS]

00:24:21   like a Gruber [TS]

00:24:23   a mental doppelganger over there look [TS]

00:24:26   what he wrote about jobs it was not [TS]

00:24:27   about how all a job it was not a list of [TS]

00:24:30   accomplishments because I don't think he [TS]

00:24:31   wanted to write that either it was it [TS]

00:24:34   was kind of a personal story but was [TS]

00:24:36   kind of a personal story about Steve [TS]

00:24:37   Jobs but it was not perhaps what people [TS]

00:24:39   were expecting if they expected just the [TS]

00:24:40   run of the mill you know I am the the [TS]

00:24:43   obituary writer for New York Times I got [TS]

00:24:44   to write about Steve Jobs because the [TS]

00:24:46   people who are doing that are going to [TS]

00:24:48   do a great job at it and it's important [TS]

00:24:50   to have that I read and enjoyed those [TS]

00:24:51   articles but that's not how individuals [TS]

00:24:55   relate to Steve Jobs so Gruber writes [TS]

00:24:57   during fire ball a lot more like an [TS]

00:24:59   individual author a lot more like a [TS]

00:25:01   diary really or a journal then like he's [TS]

00:25:04   a reporter on assignment for a magazine [TS]

00:25:07   all right anyway you're gonna do a [TS]

00:25:09   sponsor so yeah okay sure first sponsor [TS]

00:25:11   this week is Squarespace Squarespace is [TS]

00:25:15   a brand new sponsor for us and I were [TS]

00:25:17   real excited about them and hopefully [TS]

00:25:19   you guys will be too they're [TS]

00:25:21   squarespace.com secret behind [TS]

00:25:23   exceptional websites Squarespace is what [TS]

00:25:26   is it it's a fully hosted completely [TS]

00:25:27   managed environment for creating and [TS]

00:25:29   maintaining a beautiful website blog or [TS]

00:25:32   portfolio it's really for anybody it [TS]

00:25:34   doesn't matter how big or small your [TS]

00:25:35   website is and these guys are really [TS]

00:25:38   really great people who listen to this [TS]

00:25:40   show they tend to to be detail-oriented [TS]

00:25:43   what's great about Squarespace is it [TS]

00:25:46   lets you control every single detail of [TS]

00:25:48   your entire site and you can do it and [TS]

00:25:50   you know many of us are programmers [TS]

00:25:51   listening to this but that doesn't mean [TS]

00:25:53   that we're good designers that we even [TS]

00:25:54   want to bother with design and [TS]

00:25:56   Squarespace makes it really really [TS]

00:25:58   simple to create something that's [TS]

00:25:59   beautiful completely customizable but [TS]

00:26:02   you can do it all just by pointing and [TS]

00:26:04   clicking you don't need to master [TS]

00:26:06   Photoshop and CSS in order to make [TS]

00:26:08   something amazing and they have an app [TS]

00:26:10   that's out for iPhone and iPad and [TS]

00:26:13   there's a brand new Android app as well [TS]

00:26:15   and these are hand built custom apps [TS]

00:26:18   they let you check your site they'll let [TS]

00:26:19   you post they let you manage comments [TS]

00:26:21   and you can see very very detailed [TS]

00:26:23   statistics all while on the go all in [TS]

00:26:25   real time so they have a 14 day trial [TS]

00:26:28   and you can get started in only 30 [TS]

00:26:31   seconds [TS]

00:26:31   you go to squarespace.com slash 5x5 and [TS]

00:26:37   you can go there and you'll get special [TS]

00:26:39   deals and there's something that you can [TS]

00:26:42   use when you go there if you want to you [TS]

00:26:46   can you can use a coupon code it is the [TS]

00:26:48   special coupon code just for this show [TS]

00:26:52   emotion chip emotion chip one word and [TS]

00:26:57   what that will do is that will give you [TS]

00:26:59   20% off for your first six months [TS]

00:27:01   Squarespace comm Sasha 5x5 emotion chip [TS]

00:27:07   you in the Star Trek so by the ever [TS]

00:27:11   thoughtful Kieran Haley in the chatroom [TS]

00:27:13   posted a link to Wikipedia that's a it's [TS]

00:27:17   like a formal description of the Dilbert [TS]

00:27:19   ization of the world that I was talking [TS]

00:27:21   about noncom try to pronounce its [TS]

00:27:23   routine izing charisma that's got to be [TS]

00:27:26   how it's pronounced I'll read from the [TS]

00:27:28   page a routine eyes incredible is the [TS]

00:27:29   process by which charismatic Authority [TS]

00:27:31   is succeeded by bureaucratic bureaucracy [TS]

00:27:33   controlled by a rationally established [TS]

00:27:35   Authority or by a combination of [TS]

00:27:37   traditional and bureaucratic authority [TS]

00:27:38   so is the idea that you have a [TS]

00:27:41   charismatic leader and his spirit goes [TS]

00:27:44   into the organization and then it's [TS]

00:27:46   eventually replaced by what seemed like [TS]

00:27:51   good solid business practices like when [TS]

00:27:54   you were a small company it's great to [TS]

00:27:55   go on this one dudes whims but now the [TS]

00:27:57   adults have to come in that's what they [TS]

00:27:59   called it when they brought in the [TS]

00:28:01   people to run Apple because Jobs wasn't [TS]

00:28:02   CEO back then it was like president or [TS]

00:28:04   whatever you know you need adult [TS]

00:28:06   supervision so the real business people [TS]

00:28:07   need to come in and this I show you how [TS]

00:28:09   you run a real company and that's what [TS]

00:28:11   kills big companies so I put that link [TS]

00:28:14   in the show notes people can read the [TS]

00:28:15   entire Wikipedia page on routine izing [TS]

00:28:16   charisma oh I have one more tangent on [TS]

00:28:22   Steve Jobs or we can go on to follow up [TS]

00:28:24   and now let's hear it so tangent that I [TS]

00:28:28   couldn't work into the article I was a [TS]

00:28:32   lot of the things I saw that people [TS]

00:28:34   linked up stuff you know here's a great [TS]

00:28:35   Steve Jobs Greatest Hits though here's [TS]

00:28:37   him introducing the iPhone stuff like [TS]

00:28:39   that and one of them is all linked [TS]

00:28:42   around a lot was one that I think I put [TS]

00:28:44   in the show notes a while back was Steve [TS]

00:28:46   Jobs at WWDC and it was someone he'd [TS]

00:28:49   come back to app [TS]

00:28:50   after a politico yeah maybe he was icy [TS]

00:28:55   remember that like interim CEO yeah but [TS]

00:28:57   this might have been even before that I [TS]

00:28:58   think this before he was even ICO he had [TS]

00:29:00   not yet kicked out what's his name who's [TS]

00:29:05   the guy he kicked that is uh Emilio yeah [TS]

00:29:07   add to be Emilio and so he had a session [TS]

00:29:11   WWC which like Steve Jobs I'll just go [TS]

00:29:13   up in the stays and you know you'll ask [TS]

00:29:15   some questions some will just chat and [TS]

00:29:16   that's what happened for like 45 minutes [TS]

00:29:18   people from the stage as and this was [TS]

00:29:19   Apple in 1997 which wasn't doing so hot [TS]

00:29:22   so you can imagine some of the questions [TS]

00:29:23   were kind of contentious and there I [TS]

00:29:25   have clone the clone stuff going on [TS]

00:29:26   stuff like that but if you listen to [TS]

00:29:28   that and I would highly recommend that I [TS]

00:29:29   should find that input in the show notes [TS]

00:29:30   it's actually a YouTube video I had a [TS]

00:29:34   long youtube video but I would recommend [TS]

00:29:36   watching it and the sound quality is not [TS]

00:29:37   great but what he does is he lays out [TS]

00:29:40   his vision of the future of computing [TS]

00:29:44   and with the exception of some of the [TS]

00:29:45   weird stuff around the clones that [TS]

00:29:46   didn't quite come out the way he [TS]

00:29:47   described a lot of it it sounds crazy [TS]

00:29:52   like that Apple could branch out into a [TS]

00:29:56   network connected electronics and and [TS]

00:29:58   how what computing would be like in the [TS]

00:30:00   future and you know if you're back at [TS]

00:30:02   Apple this time with Apple compare lis [TS]

00:30:03   stay in business and it's in the PC [TS]

00:30:05   business oh and there's the Newton thing [TS]

00:30:08   which I think had just been canned and [TS]

00:30:09   he's laying up as this grand vision of [TS]

00:30:12   what the future would be like it sounds [TS]

00:30:13   ridiculous like yeah whatever Joker get [TS]

00:30:14   off the stage what have you done for me [TS]

00:30:16   lately but people look at it now and [TS]

00:30:18   Richards back hoe my god you know I [TS]

00:30:20   would a visionary he predicted the [TS]

00:30:23   future he would what a visionary you [TS]

00:30:24   know he could see farther than we could [TS]

00:30:26   uh and this like I like listening to [TS]

00:30:31   that and I like watching the older [TS]

00:30:34   videos like that but I don't like is the [TS]

00:30:35   idea that Steve Jobs has some sort of [TS]

00:30:39   supernatural power that people who say [TS]

00:30:41   like he he could see the future we [TS]

00:30:44   couldn't he he's special and magical [TS]

00:30:45   it's almost like it's an excuse for why [TS]

00:30:48   you are not Steve Jobs because well [TS]

00:30:50   Steve Jobs is special and magical and [TS]

00:30:51   obviously I can't be that uh that's I [TS]

00:30:55   don't like that I don't like ascribing [TS]

00:30:57   but once you invoke the supernatural you [TS]

00:30:59   are checking out of reality so as far as [TS]

00:31:01   I'm concerned so they it's like like I [TS]

00:31:04   said it's an excuse [TS]

00:31:04   for Yui you can't do that you stop [TS]

00:31:06   thinking about it quickly you stop [TS]

00:31:08   thinking about how he actually did it uh [TS]

00:31:10   in reality I think this is the old alan [TS]

00:31:13   kay saying the the best way to predict [TS]

00:31:14   the future is to invent it and that's [TS]

00:31:16   what he did he didn't predict what the [TS]

00:31:18   future would be like because he's a [TS]

00:31:19   Nostradamus he said what he would like [TS]

00:31:22   the future to be like and then he made [TS]

00:31:24   it that way that's why it matches what [TS]

00:31:25   he said because he made it that way he [TS]

00:31:28   was the one he was the one who did it he [TS]

00:31:30   didn't predict a future like a visionary [TS]

00:31:32   I will predict the future and then you [TS]

00:31:34   just sit back and cross your arms and [TS]

00:31:35   you wait and it turns out way different [TS]

00:31:36   than your predicted well it won't turn [TS]

00:31:38   out different if you are the guy who [TS]

00:31:39   makes all that stuff you know and [TS]

00:31:41   obviously not with his own little hands [TS]

00:31:42   but like he kicked out the other CEO [TS]

00:31:44   took over the company and just set to [TS]

00:31:46   work doing all the things that he [TS]

00:31:48   thought should be done and so it's no [TS]

00:31:49   coincidence that he said that the future [TS]

00:31:51   matched what he said because it was his [TS]

00:31:53   plan and the that's I think what people [TS]

00:31:58   who are close to Apple ever know about [TS]

00:32:00   Apple admire the most about Steve Jobs [TS]

00:32:01   people who don't know anything about him [TS]

00:32:03   like you know just random people who saw [TS]

00:32:05   that he died in the moon news or like [TS]

00:32:06   that's that guy he must have been so [TS]

00:32:07   smart he made those iPods and those [TS]

00:32:09   iPads boy what a smart guy he's magical [TS]

00:32:11   it's like Einstein or Edison you just [TS]

00:32:13   they become a character in history and [TS]

00:32:16   not a real person but the people who [TS]

00:32:19   follow Apple and who have been with him [TS]

00:32:21   and have known him for his entire career [TS]

00:32:24   well I think we admire about him is the [TS]

00:32:28   same thing we admire about like like the [TS]

00:32:32   only other place I can imagine is [TS]

00:32:33   happening or this happens frequently is [TS]

00:32:35   athletics where people admire Michael [TS]

00:32:39   Jordan for example because he sent it a [TS]

00:32:43   clearly setting audacious goal he was [TS]

00:32:45   going to be the best basketball player [TS]

00:32:46   rather he was going to bin every single [TS]

00:32:48   championship he was going to spoil the [TS]

00:32:50   most points in every single game and [TS]

00:32:51   then he then he actually did that it's [TS]

00:32:54   setting in a bit ambitious goal and [TS]

00:32:56   executing and accomplishing it and [TS]

00:32:58   that's what Steve Jobs did do and that's [TS]

00:32:59   what we admire about him stick the idea [TS]

00:33:01   that he he dreamed these dreams that [TS]

00:33:03   many people had like I imagine computing [TS]

00:33:05   could be this way and then he actually [TS]

00:33:06   made it happen and it's that the [TS]

00:33:09   goal-setting and then the execution and [TS]

00:33:12   the accomplishment of the goals that [TS]

00:33:13   triumph that his personal triumph of [TS]

00:33:15   accomplishing what he wanted to do is an [TS]

00:33:18   inspiration [TS]

00:33:19   was not because we think he's magical [TS]

00:33:20   because it's like no matter what you're [TS]

00:33:21   thinking of if your goal is to or [TS]

00:33:24   whatever your goal happens to be to run [TS]

00:33:26   a marathon and then you and then you [TS]

00:33:27   accomplish that that feels great and we [TS]

00:33:29   like seeing movies about people who do [TS]

00:33:31   that they set some really ambitious goal [TS]

00:33:34   and then they achieve it that's what we [TS]

00:33:35   want to see and Steve Jobs had perhaps [TS]

00:33:38   grander dreams than any of us and [TS]

00:33:40   actually accomplished them and like that [TS]

00:33:42   you see that in sports a Michael Jordan [TS]

00:33:43   Lance Armstrong Michael Phelps the [TS]

00:33:45   people who had big dreams and then and [TS]

00:33:47   then actually did them right that is a [TS]

00:33:52   that's a better lesson to take away from [TS]

00:33:55   Steve Jobs then he's special and an [TS]

00:33:58   outlier and and we no one else can do [TS]

00:34:01   what he did everybody can do what he did [TS]

00:34:03   on a different scale or in a different [TS]

00:34:05   context you shouldn't check out from [TS]

00:34:09   thinking that that's a different reality [TS]

00:34:11   and that he's magical or supernatural [TS]

00:34:13   he's just a person like we are he just [TS]

00:34:15   it's hard work and you have to make [TS]

00:34:18   sacrifices and it's not always pretty [TS]

00:34:21   and there's going to be stumbles along [TS]

00:34:23   the way but but he had that crazy goal [TS]

00:34:25   that he's you know his whole life he's [TS]

00:34:26   had these crazy goals that Mac was a [TS]

00:34:28   crazy goal that the iPod everything I [TS]

00:34:31   but he actually did it that that I [TS]

00:34:35   couldn't find a way to work into what I [TS]

00:34:36   wanted to write about but I just wanted [TS]

00:34:38   to buy that I don't like I don't like [TS]

00:34:40   the deification of Steve Jobs I like it [TS]

00:34:44   better too I liked it better when when [TS]

00:34:46   you recognized him as a person and what [TS]

00:34:50   he has and take the lesson away that [TS]

00:34:54   it's a it's a story of triumph just like [TS]

00:34:57   any other possibly smaller story of [TS]

00:34:59   triumph it's just the things he did are [TS]

00:35:01   different still a great guy yeah that [TS]

00:35:09   that's the the celebrity angle something [TS]

00:35:12   I could have talked about but didn't for [TS]

00:35:15   people who are celebrities and he was [TS]

00:35:17   kind of a celebrity this happens more [TS]

00:35:20   with actors and singers and stuff but [TS]

00:35:21   you see all the interviews with them you [TS]

00:35:24   listen to all their music you watch all [TS]

00:35:25   their movies you buy all their products [TS]

00:35:27   whatever it is and you start to think [TS]

00:35:29   that you know the person right and [TS]

00:35:31   that's that's [TS]

00:35:32   a celebrity thing when you see the [TS]

00:35:34   millet use if you see your favorite [TS]

00:35:35   celebrity like God I know everything [TS]

00:35:37   about this person I know the biography I [TS]

00:35:39   read their life story I've seen a [TS]

00:35:40   million injuries with them it feels like [TS]

00:35:42   they're your friend but they don't know [TS]

00:35:43   you because they've never seen you or [TS]

00:35:44   met you and so you have this you have [TS]

00:35:48   this weird desire to be like I know you [TS]

00:35:50   so much I bet we could be great friends [TS]

00:35:52   if you only knew me which is almost [TS]

00:35:53   certainly not the case well in many [TS]

00:35:54   cases they they feel like you are [TS]

00:35:57   already their friend I bet that there [TS]

00:35:59   are people who are listening to you who [TS]

00:36:00   listen to every single episode of the [TS]

00:36:02   show and they've listened to have over [TS]

00:36:04   30 40 of these and if they were to meet [TS]

00:36:07   you in an elevator [TS]

00:36:09   they'd be like God you know remember [TS]

00:36:11   that time we were talking about and [TS]

00:36:12   you're like well I was I wasn't talking [TS]

00:36:14   to you about that and I was talking to [TS]

00:36:16   to Dan about that but you know they [TS]

00:36:19   they're part of this conversation [TS]

00:36:20   because they're listening to it they're [TS]

00:36:22   in an intimate way and for somebody like [TS]

00:36:23   Steve Jobs you've been using things that [TS]

00:36:27   that person has inspired or created and [TS]

00:36:29   you've been paying attention to things [TS]

00:36:31   that they've said for for decades so you [TS]

00:36:34   feel like you have a connection to that [TS]

00:36:36   person even though in from that person [TS]

00:36:38   standpoint they haven't like you're [TS]

00:36:40   saying they have no clue who you are I [TS]

00:36:42   had the same experience when I was on [TS]

00:36:44   guesting on the Stack Exchange podcast [TS]

00:36:48   recently uh Joel Spolsky [TS]

00:36:49   are we gonna end the show that was great [TS]

00:36:52   yeah so those guys I've listened I've [TS]

00:36:55   ever been reading with Joel and writing [TS]

00:36:56   on the web since you know for a decade [TS]

00:36:58   and I've listened to all their podcasts [TS]

00:37:00   and I felt like I and you even this like [TS]

00:37:02   you communicate with them on Twitter [TS]

00:37:03   occasionally or whatever I felt like I [TS]

00:37:04   knew them it felt like hey we're buddy [TS]

00:37:05   pals but they didn't know me from a [TS]

00:37:07   whole wall it's just it's the easy trap [TS]

00:37:08   to to fall into I'm gonna hook this in [TS]

00:37:11   the this is a day Stack Exchange podcast [TS]

00:37:14   number 20 I'll put this in the show [TS]

00:37:15   notes great listen yeah and so I find [TS]

00:37:20   myself with this inclination to because [TS]

00:37:21   when somebody dies the people who are [TS]

00:37:23   most affected by are the people who [TS]

00:37:24   personally knew him and to a first [TS]

00:37:27   approximation [TS]

00:37:27   nobody personally knew him you know only [TS]

00:37:30   it's a very small compared to the number [TS]

00:37:32   of people who think they know Steve Jobs [TS]

00:37:33   because they buy all these Apple [TS]

00:37:34   products and have read all about him and [TS]

00:37:36   stuff like that so you find yourself [TS]

00:37:37   wanting wishing wishing you had been [TS]

00:37:41   personal friends with Steve Jobs he's [TS]

00:37:42   like and now he's gone and now we can [TS]

00:37:44   never be friends which is pretty [TS]

00:37:46   the irrational no busy we're never gonna [TS]

00:37:48   be friends with him anyway right he [TS]

00:37:49   can't be friends with the whole world I [TS]

00:37:50   even you know I saw some stories they [TS]

00:37:52   even the people who did know him we're [TS]

00:37:54   all trying to see him before he died and [TS]

00:37:56   he was very particular right even the [TS]

00:37:57   set of people he was you know going to [TS]

00:37:59   talk to and write I made it to he made [TS]

00:38:01   choices that you would say well why [TS]

00:38:02   would you make that like one of the [TS]

00:38:03   piece of people who he talked to was I [TS]

00:38:04   don't know how to pronounce his last [TS]

00:38:06   name but John Doerr do eerr was a [TS]

00:38:09   venture capitalist for the early Apple [TS]

00:38:11   and I don't know what their relationship [TS]

00:38:12   was but I can imagine like the reason he [TS]

00:38:14   might have talked with him was that your [TS]

00:38:15   back when I was starting capital a [TS]

00:38:17   starting Apple I needed somebody who [TS]

00:38:18   believed in me and who would give me [TS]

00:38:20   money to do my thing and this was the [TS]

00:38:21   guy who this was the venture capitalist [TS]

00:38:23   who believed in me [TS]

00:38:23   right that's the guy who steve job wants [TS]

00:38:26   to talk to he doesn't want to talk to [TS]

00:38:27   his adoring fans who bought like and not [TS]

00:38:29   that he doesn't like you or anything but [TS]

00:38:31   that that feeling that that sense of [TS]

00:38:34   loss that now I can never be friends [TS]

00:38:36   with Steve Jobs makes no sense on a [TS]

00:38:37   rational basis but I think a lot of us [TS]

00:38:39   feel it simply because we felt like he [TS]

00:38:40   either already was our friend or could [TS]

00:38:42   have been our friend or we would have a [TS]

00:38:43   lot to talk about or you know I mean [TS]

00:38:45   that that that's a weird that's a weird [TS]

00:38:48   feeling and I think I think we're all [TS]

00:38:50   feeling it yeah that's all I think I [TS]

00:38:56   have to say about jobs unless you have [TS]

00:38:57   any anything you want to add or any [TS]

00:38:59   questions or any other things gonna [TS]

00:39:00   bring up what do you what do you think I [TS]

00:39:04   mean without getting too much into [TS]

00:39:06   speculating on the future what do you [TS]

00:39:08   think that immediate challenges are [TS]

00:39:11   going to be not for Apple as a business [TS]

00:39:13   but for the people at Apple I mean I've [TS]

00:39:15   got a few friends who work at Apple you [TS]

00:39:17   probably do too I talked to a couple of [TS]

00:39:19   them and and and for them they were you [TS]

00:39:22   know like there were people who are [TS]

00:39:23   telling me oh you know that you might [TS]

00:39:26   you know you might imagine well people [TS]

00:39:28   would just be down or they would just be [TS]

00:39:29   depressed and obviously people are sad [TS]

00:39:31   but if anything the people that I know [TS]

00:39:33   what they've told me being at Apple is [TS]

00:39:36   it is that they're actually inspired [TS]

00:39:38   they're trying you know they're trying [TS]

00:39:39   to write better code they're working [TS]

00:39:40   later you know they're they're staying [TS]

00:39:42   longer they're they're you know they're [TS]

00:39:45   they're doing more yeah this this is [TS]

00:39:48   when the the danger starts for Apple as [TS]

00:39:50   a company where it's obviously there's [TS]

00:39:53   obviously are going to have the speed of [TS]

00:39:54   just eve jobs will sort of imbue [TS]

00:39:57   everything that they do [TS]

00:39:59   and that's good but you it is the danger [TS]

00:40:03   when the guy is not there when he's not [TS]

00:40:05   alive anymore but that he becomes like [TS]

00:40:08   like a martyr and like yeah it you can't [TS]

00:40:12   I was saying is you don't want to DF I [TS]

00:40:14   Steve Jobs like everyone there wants to [TS]

00:40:17   respect him and say what would Steve [TS]

00:40:18   think of this and we should do something [TS]

00:40:19   like Steve proud but when Steve is not [TS]

00:40:21   actually there to tell you what the heck [TS]

00:40:22   he actually likes and what actually does [TS]

00:40:23   make him proud other people can coop [TS]

00:40:25   that intentionally or unintentionally [TS]

00:40:27   and you know people start doing things [TS]

00:40:31   in his name or saying well this is what [TS]

00:40:33   Steve would have wanted and when the [TS]

00:40:35   actual person is there and when he's so [TS]

00:40:37   like down-to-earth and always cutting [TS]

00:40:39   straight to the bone and just like from [TS]

00:40:40   everything I read of all his [TS]

00:40:41   interactions he was the first one to [TS]

00:40:44   like would be the first one to cut the [TS]

00:40:46   wind out of the sails of this legend of [TS]

00:40:47   Steve Jobs he comes in he tells you what [TS]

00:40:49   he wants tells you what's good tells you [TS]

00:40:50   what's not uh and it's not always what [TS]

00:40:53   you want to hear and doesn't always make [TS]

00:40:54   you happy and sometimes he's you know a [TS]

00:40:57   hard-ass and when he's not there and [TS]

00:41:00   he's just like Lee we should do [TS]

00:41:01   something to make Steve Jobs proud you [TS]

00:41:02   have to be very careful that it doesn't [TS]

00:41:04   drift that you don't start to have a [TS]

00:41:05   little bit of you know it doesn't take [TS]

00:41:08   on a new meaning slowly over time or [TS]

00:41:11   other people don't [TS]

00:41:12   everyone's gonna try to claim him like [TS]

00:41:14   I'm doing what Steve Jobs won no [TS]

00:41:15   actually Steve Jobs want this and he's [TS]

00:41:16   not there anymore he can't tell you so [TS]

00:41:18   so that's that's the long-term danger in [TS]

00:41:21   short term I think that phenomenon I was [TS]

00:41:23   talking about where like we all think [TS]

00:41:24   we're Steve Jobs friend and we want to [TS]

00:41:26   hang out with him stuff like that that's [TS]

00:41:27   magnified eight billion fold when you [TS]

00:41:29   routinely see him in the hallway and [TS]

00:41:30   occasionally he does come over to your [TS]

00:41:31   desk and looks at something and it's [TS]

00:41:32   like the highlight of your year right uh [TS]

00:41:34   now imagine what lost their feeling [TS]

00:41:37   because they weren't his friends either [TS]

00:41:38   right they were just his co-workers but [TS]

00:41:39   that's so much closer relationship than [TS]

00:41:41   guy who buys ipods a lot so I bet [TS]

00:41:44   they're feeling that even more acutely [TS]

00:41:46   because then that really is a real loss [TS]

00:41:48   he was you know he was there either [TS]

00:41:51   directly or indirectly shaping them as [TS]

00:41:53   individuals and commenting on their work [TS]

00:41:55   and judging it and if they if that's [TS]

00:41:57   something they wanted which I imagine [TS]

00:41:59   they what if they work at Apple that [TS]

00:42:00   they respect his opinion that that [TS]

00:42:03   feedback is gone now so that's got to be [TS]

00:42:05   a really big loss for them what you got [TS]

00:42:10   I think we can go to follow up now okay [TS]

00:42:14   follow the heavy stuff with the lightest [TS]

00:42:17   possible stuff I'm not which I should [TS]

00:42:23   start with you rob before well this is [TS]

00:42:24   kind of all but the last bit of Steve [TS]

00:42:26   Jobs thing is that I wanted to mention [TS]

00:42:27   my mother called me at work when Steve [TS]

00:42:30   Jobs said the day after Steve don't want [TS]

00:42:32   to on top of the news cycle to to offer [TS]

00:42:34   her condolences and were they the funny [TS]

00:42:39   thing that she said maybe we'll get to [TS]

00:42:40   if we have time for stuff later is that [TS]

00:42:42   uh she was mentioning it's just so soon [TS]

00:42:44   after you left she doesn't have a [TS]

00:42:46   timeline exactly now but yeah it was [TS]

00:42:47   like how many months was at one month [TS]

00:42:48   two months yeah it was not all it was [TS]

00:42:50   not long yeah and she mentioned it was [TS]

00:42:53   just after that that new announcement [TS]

00:42:55   thing because that was covered in the [TS]

00:42:57   mainstream you know the iPhone 4s [TS]

00:42:58   announcement and one of the things you [TS]

00:43:00   mentioned is but but people were kind of [TS]

00:43:02   disappointed in that announcement [TS]

00:43:03   weren't they [TS]

00:43:03   so there there you go that is outside [TS]

00:43:07   the echo chamber in the mainstream world [TS]

00:43:09   of news coverage the impression from mom [TS]

00:43:12   is that the iPhone 4s announcement was [TS]

00:43:14   this point yeah [TS]

00:43:15   we'll discuss that what if we start [TS]

00:43:17   discussing the iPhone snap we should and [TS]

00:43:19   and I actually had you know it's funny [TS]

00:43:22   you mentioned getting that call my [TS]

00:43:23   brother-in-law who is probably as far [TS]

00:43:25   outside of the geek range as your mom uh [TS]

00:43:28   he is a you know a regular guy he texted [TS]

00:43:33   me to you know offer his condolences so [TS]

00:43:35   I mean it's it's clear that that people [TS]

00:43:38   are aware of that but he didn't see you [TS]

00:43:40   know this was before the um this was [TS]

00:43:45   before I think he was you know it was [TS]

00:43:47   really really really in news and it was [TS]

00:43:51   just it's interesting how it reads it [TS]

00:43:52   it's so widely known who Steve Jobs is [TS]

00:43:56   as some people have said to me recently [TS]

00:43:58   they said you know what I didn't know [TS]

00:44:00   until I was reading his obituary that [TS]

00:44:02   that he was involved with Pixar you know [TS]

00:44:04   people have said that to me and I think [TS]

00:44:06   all everybody makes the association with [TS]

00:44:08   Apple but maybe not necessarily with the [TS]

00:44:10   Pixar he actually owned more of his [TS]

00:44:15   fortune came from Pixar than from Apple [TS]

00:44:17   maybe twice double well Disney but yeah [TS]

00:44:20   Disney sure [TS]

00:44:22   it's all finally what leave it's good [TS]

00:44:24   actually well let's go to fall so I [TS]

00:44:27   talked about many shows ago the the [TS]

00:44:32   Netflix queue management thing the [TS]

00:44:34   Gruber had mentioned when you get the [TS]

00:44:35   movie stuck at the top of the queue and [TS]

00:44:37   I had said that it would be best for you [TS]

00:44:42   to just return that movie because it's [TS]

00:44:44   just blocking up your queue and you're [TS]

00:44:45   never going to watch it but it feels bad [TS]

00:44:47   to return without watching it and I was [TS]

00:44:48   I said it was something like the sunk [TS]

00:44:50   cost fallacy where you've already you've [TS]

00:44:52   already incurred that loss best to just [TS]

00:44:53   you know move on someone sent me I got a [TS]

00:44:57   mangas name again Jonathan Llodra folder [TS]

00:45:01   sorry P oo udre sent a link to a better [TS]

00:45:05   mapping of that it's a cognitive bias [TS]

00:45:08   called hyperbolic discounting this [TS]

00:45:11   rating curve is male here this is where [TS]

00:45:13   we all think that our future selves are [TS]

00:45:15   more trustworthy than than we currently [TS]

00:45:16   are so it's sort of like saying some day [TS]

00:45:19   I'll watch this movie but tonight I'm [TS]

00:45:21   going to watch something [TS]

00:45:22   it's like sloppier right so I think some [TS]

00:45:26   day I'll watch Saving Private Ryan but [TS]

00:45:27   tonight I'm going to watch Iron Man [TS]

00:45:28   right you just always assume that you of [TS]

00:45:31   the future will live up to the ideals [TS]

00:45:32   that you set for yourself not like the [TS]

00:45:34   you of the present who just wants to eat [TS]

00:45:36   pizza and watch some cruddy B movie so I [TS]

00:45:38   put the show link in the show notes to [TS]

00:45:40   hyperbolic discounting which is much [TS]

00:45:42   better I think so we have some [TS]

00:45:44   complaints about things we say in the [TS]

00:45:45   show this is Jonathan Jonathan not John [TS]

00:45:48   top Lee so could you please stop saying [TS]

00:45:50   that you could care less I did this [TS]

00:45:52   myself in a recent show and I heard [TS]

00:45:53   myself saying it and I wondered if [TS]

00:45:55   someone's saying but he says that you [TS]

00:45:56   say it more than I do I hadn't noticed [TS]

00:45:57   you saying but this is one of those [TS]

00:45:59   things well first of all miss speaking [TS]

00:46:03   on podcasts I do it all the time and I'm [TS]

00:46:05   amazed that people don't call me like [TS]

00:46:06   I'm on a show three shows ago I said [TS]

00:46:08   Microsoft PSP not a single person called [TS]

00:46:10   me on that probably because I've never [TS]

00:46:11   been shown on PSP [TS]

00:46:13   yeah I immediately followed it up by [TS]

00:46:15   talking extensively about how Sony did [TS]

00:46:17   XY and Z with the PSP so it was clear [TS]

00:46:19   from context of the rest of the show [TS]

00:46:22   that I understood that the PSP came from [TS]

00:46:23   stony you know I'll tell you in your [TS]

00:46:25   case what it is is that you're clearly [TS]

00:46:28   intelligent and in fact you're you speak [TS]

00:46:30   with such authority that you could say [TS]

00:46:34   something for example like [TS]

00:46:36   Apple's new version of Windows is [TS]

00:46:39   horrible and people would actually [TS]

00:46:42   before they would correct you they would [TS]

00:46:43   question their own concept of reality [TS]

00:46:46   and I get I guess Apple is the one [TS]

00:46:48   behind Windows they would or maybe I [TS]

00:46:50   just talk really fast I think it's the [TS]

00:46:53   former but you do put it at any rate [TS]

00:46:55   yeah so that's miss speaking but the [TS]

00:46:58   could care less thing that's one of the [TS]

00:47:00   situations where the the nonsensical [TS]

00:47:03   version of that I don't know what you [TS]

00:47:05   would call that colloquialism I'm not [TS]

00:47:07   sure they correct word for that would be [TS]

00:47:09   but we all say that so much we all know [TS]

00:47:13   what you mean they're the one that I [TS]

00:47:14   find most annoying every all have our [TS]

00:47:17   pet peeves is a lowest common [TS]

00:47:19   denominator which makes no sense [TS]

00:47:20   mathematically mmm-hmm it's not it's not [TS]

00:47:22   even the mathematical reality of that [TS]

00:47:24   phrase is not what's meant by the by the [TS]

00:47:26   you know but when someone says lowest [TS]

00:47:28   common denominator we all know what [TS]

00:47:29   they're talking about I'm going to get [TS]

00:47:31   back to what I talked about in that [TS]

00:47:32   writing show is that all this stuff we [TS]

00:47:35   all have our peeves and it's better to [TS]

00:47:37   be correct and it's better to say [TS]

00:47:39   couldn't care less instead of could care [TS]

00:47:40   less but let's not forget that the [TS]

00:47:43   purpose of speech and writing is to [TS]

00:47:45   communicate uh [TS]

00:47:46   and if we're successfully communicating [TS]

00:47:49   like even even this guy complaining [TS]

00:47:51   about it he knows what we meant he [TS]

00:47:52   doesn't like the fact the phrase doesn't [TS]

00:47:54   actually mean that because it it's you [TS]

00:47:56   know the same way I don't like lowest [TS]

00:47:57   common denominator but we have [TS]

00:47:59   successfully communicated right I mean [TS]

00:48:02   people understand what we mean yeah and [TS]

00:48:04   and sometimes saying it the wrong way [TS]

00:48:06   has better success at communicating and [TS]

00:48:09   saying it the right way like it's [TS]

00:48:10   something if I didn't say lowest common [TS]

00:48:12   denominator but I said greatest common [TS]

00:48:14   denominator people will think for like [TS]

00:48:16   does he mean the opposite of what I know [TS]

00:48:18   to be the traditional meaning of lowest [TS]

00:48:21   common denominator and they get confused [TS]

00:48:22   and it's yeah English the English [TS]

00:48:25   language is weird grammars weird usage [TS]

00:48:27   is weird and even in phrases that make [TS]

00:48:29   no logical sense eventually just take on [TS]

00:48:32   these weird meanings so uh I think we [TS]

00:48:35   should say couldn't care less but when [TS]

00:48:36   we say could care less I don't think [TS]

00:48:38   that they're I think it's still [TS]

00:48:40   successful communication so that's why I [TS]

00:48:42   want to save John Copley who was very [TS]

00:48:43   nice who gave pronunciation of his name [TS]

00:48:44   t.o.p - le e top Li but I think about it [TS]

00:48:47   got them one without his help but I [TS]

00:48:49   ensured other [TS]

00:48:49   like Jonathan Blow drew - please pride [TS]

00:48:52   pronunciation love your neighbor unless [TS]

00:48:54   you want me to mangle it yeah loader [TS]

00:48:57   yeah he's written in before was I think [TS]

00:48:59   you've made that same noise memories [TS]

00:49:00   that's how I pronounce his name and [TS]

00:49:02   people know what I mean yeah to further [TS]

00:49:05   your point [TS]

00:49:06   so another one you know you do the nosy [TS]

00:49:09   and siracusa and you always you always [TS]

00:49:11   say that voice it's something solid and [TS]

00:49:13   what you say nosy and nos why yeah like [TS]

00:49:16   like butting in or having a big nose [TS]

00:49:19   which I do but that's exactly the main [TS]

00:49:22   reason you say nosey is because back [TS]

00:49:25   when we first chatted on podcast you [TS]

00:49:26   have trouble pronouncing my name and you [TS]

00:49:27   would always put the Z in it and you [TS]

00:49:28   still do you backslide a lot you will [TS]

00:49:30   you people hear it because it sounds [TS]

00:49:32   better it's an upgrade yeah I know but [TS]

00:49:34   you you slide back in a little bit but [TS]

00:49:36   the one I've seen more recently is in [TS]

00:49:39   the reviews which thank you for everyone [TS]

00:49:41   has written a review but recently [TS]

00:49:42   there's been a rash of reviews with why [TS]

00:49:44   like the sy RAC USA because the the city [TS]

00:49:48   in New York Syracuse is sy ha ha and [TS]

00:49:50   that's sort of the the Americanization [TS]

00:49:52   of the Italian city which is actually [TS]

00:49:54   spelled by like my last name my name [TS]

00:49:56   does not have a Y in it and I think it's [TS]

00:49:58   cargo cult thing because people were [TS]

00:49:59   seeing the most recent review oh and [TS]

00:50:01   then they around you it they dodge this [TS]

00:50:03   ah they just copy and paste the name [TS]

00:50:05   they're like oh that the previous [TS]

00:50:07   reviewer must have done had a spout [TS]

00:50:08   there is no y in my name so if you want [TS]

00:50:10   to mix it up then you can do Syracuse in [TS]

00:50:12   to Y but I think you should keep doing [TS]

00:50:14   nosey because that will help you [TS]

00:50:15   remember it's not circ use' si RAC you [TS]

00:50:22   si yeah we've done the mnemonic before [TS]

00:50:26   right people want to remember how to [TS]

00:50:27   spell it it's sir si R because we've got [TS]

00:50:28   three letters there then you've got AC [TS]

00:50:30   in the middle which is the only part you [TS]

00:50:31   have to remember and then USA which easy [TS]

00:50:33   for Americans to remember oh no no Z [TS]

00:50:40   yeah Star Wars blu-rays we talked about [TS]

00:50:45   Star Wars and the blu-rays and all that [TS]

00:50:47   business a couple of shows ago and I [TS]

00:50:51   mentioned how I thought I might end up [TS]

00:50:54   buying the original trilogy thing simply [TS]

00:50:57   because the Empire Strikes Back is one [TS]

00:50:58   of my favorite movies of all time and [TS]

00:51:00   the Empire Strikes Back is the least [TS]

00:51:01   adulterated by special edition [TS]

00:51:03   stuff there are no character destroying [TS]

00:51:06   moments like griot shooting first there [TS]

00:51:09   are no copy-and-paste in people from the [TS]

00:51:12   prequels like the ghosts and Return of [TS]

00:51:13   the Jedi there's certainly no additional [TS]

00:51:15   Darth Vader no business when he's [TS]

00:51:18   chucking the emperor down yeah yeah [TS]

00:51:20   that's Empire Empire is the least [TS]

00:51:22   touched and it is my favorites I figured [TS]

00:51:24   well I would really like a [TS]

00:51:26   high-definition version of that movie so [TS]

00:51:28   I was going to buy it but before I did I [TS]

00:51:30   said let me just do a little more [TS]

00:51:31   research and I asked around on Twitter [TS]

00:51:32   and I said for people who have bought it [TS]

00:51:34   or people who know there's a bunch of [TS]

00:51:37   special features that come with the Star [TS]

00:51:38   Wars blu-rays like making of movies and [TS]

00:51:40   never-before-seen interviews and next [TS]

00:51:42   one you know all that business and I [TS]

00:51:45   wanted those and I said do those special [TS]

00:51:47   features only come with the big set that [TS]

00:51:49   includes all the movies are they also [TS]

00:51:51   included with the with the original [TS]

00:51:54   trilogy box set which just includes [TS]

00:51:56   those three movies and the answer I got [TS]

00:51:58   was that the special features are only [TS]

00:52:00   on the big set and then I asked if I get [TS]

00:52:03   the big set are the special features are [TS]

00:52:06   the original trilogy special features [TS]

00:52:08   mixed in with the prequel special [TS]

00:52:10   features like you know are they touching [TS]

00:52:11   each other and the answer is no there [TS]

00:52:13   are separate discs one disc for special [TS]

00:52:15   features for the prequels and one disc [TS]

00:52:17   for special features for the real Star [TS]

00:52:18   Wars movies and so I actually did end up [TS]

00:52:22   buying the full Star Wars blu-ray boxset [TS]

00:52:27   which includes the prequels and I would [TS]

00:52:29   just simply never open those boxes just [TS]

00:52:31   so I could get a high definition of [TS]

00:52:33   empire with minimal delt eration [TS]

00:52:35   even though the lightsabers are pink and [TS]

00:52:36   there are some changes that make no [TS]

00:52:38   sense like the additional seamless Vader [TS]

00:52:42   going back to his starters drawer but I [TS]

00:52:45   get to see the special features a bit [TS]

00:52:48   Lucas always finds a way to get me so I [TS]

00:52:50   put in the special features discs and [TS]

00:52:51   I'm like I'm going to see these special [TS]

00:52:52   features about these movies that I love [TS]

00:52:53   and some of them are really neat but [TS]

00:52:55   they all seem to play in this weird [TS]

00:52:57   player window it's like like a computer [TS]

00:53:00   desktop where there's a background and a [TS]

00:53:01   little viewer screen and then the [TS]

00:53:03   picture appears in the viewer screen so [TS]

00:53:04   a I'm concerned about burning on my [TS]

00:53:06   plasma not going to be watching this [TS]

00:53:07   movie that's filling up 80% of the [TS]

00:53:09   screen but there's this border around it [TS]

00:53:11   and be make the thing fill the screen we [TS]

00:53:13   want to see the video I don't care about [TS]

00:53:14   the frame or the surroundings [TS]

00:53:16   or want to see Tatooine in the [TS]

00:53:18   background while I'm watching the video [TS]

00:53:19   fill the screen with the video it's [TS]

00:53:21   supposed to be it's not hi-def just [TS]

00:53:22   stretch it that yeah Lucas not a friend [TS]

00:53:32   not a friend [TS]

00:53:34   yeah it gets all the fault we have to do [TS]

00:53:38   I want to talk briefly about Syrian a [TS]

00:53:41   little bit of the time we have left we [TS]

00:53:42   don't have time to go through the whole [TS]

00:53:44   announcement well maybe we just wanna [TS]

00:53:46   clear up you have not bought an iPhone [TS]

00:53:48   4s you know and you and you will not be [TS]

00:53:52   buying one I think it's a great phone no [TS]

00:53:54   no I won't be long and apparently [TS]

00:53:57   there's some people who've been emailing [TS]

00:53:58   me there's a guy who started up he [TS]

00:54:02   started a web site and he started taking [TS]

00:54:05   donations uh for people who would like [TS]

00:54:10   for you to have an iPhone of any kind [TS]

00:54:13   and iPhone 4s or otherwise and he [TS]

00:54:17   started taking up donations he hasn't [TS]

00:54:19   raised a lot of money yet and he's asked [TS]

00:54:21   me if I would get behind this [TS]

00:54:23   fundraising process to help you get an [TS]

00:54:26   iPhone 4s and as you've said on other [TS]

00:54:29   shows including a special we did on the [TS]

00:54:31   day of the event you said something like [TS]

00:54:35   you will you didn't want it because [TS]

00:54:37   there's a data plan associated with it [TS]

00:54:39   and this guy is actually trying to raise [TS]

00:54:41   enough money that would cover both the [TS]

00:54:43   cost of the phone and the full cost of [TS]

00:54:47   the data plan for the two-year contract [TS]

00:54:48   uh and I did not get back to him I've [TS]

00:54:53   not yet said yes I'll get behind this or [TS]

00:54:55   not because I pinged you about this and [TS]

00:54:57   I said that what are you doing and you [TS]

00:55:00   were still you still said no you still [TS]

00:55:02   said no now I'm sure if you know Merlin [TS]

00:55:04   and Marko had asked if you wanted a [TS]

00:55:06   toaster you would have said no and by [TS]

00:55:09   the way we have received emails about [TS]

00:55:11   toasters saying in insert country name [TS]

00:55:14   here a toaster is the slot toaster and [TS]

00:55:17   what you have is a toaster oven well [TS]

00:55:18   that's the same here [TS]

00:55:20   but we just call it a toaster but that's [TS]

00:55:22   beside the point the point is it seems [TS]

00:55:25   like you really just don't want one of [TS]

00:55:26   these so I would like a phone what I [TS]

00:55:29   don't want is people collecting money [TS]

00:55:30   to buy me a phone that's just messed up [TS]

00:55:32   I especially messed up because as far as [TS]

00:55:34   I can tell the people who like PayPal [TS]

00:55:35   donated the person who's organizing us [TS]

00:55:37   now has your money he should give it [TS]

00:55:38   back to you [TS]

00:55:39   I can afford to buy myself an iPhone if [TS]

00:55:41   I buy an iPhone I won't [TS]

00:55:43   I won't default online mortgage and my [TS]

00:55:45   kids won't starve I can I can buy myself [TS]

00:55:46   an iPhone it's just what I choose to [TS]

00:55:49   spend my money on and right now I don't [TS]

00:55:50   use a cellular phone [TS]

00:55:52   I'm not away from Wi-Fi enough to [TS]

00:55:55   justify $70 a month bill it doesn't mean [TS]

00:55:58   I can't afford a $70 month bill I can't [TS]

00:56:00   afford one I could buy my whole family [TS]

00:56:02   iPhones if I wanted to I thought that [TS]

00:56:04   would be an effective use of my money [TS]

00:56:06   but I would rather spend that money on [TS]

00:56:08   other things other fun things or [TS]

00:56:10   whatever just put it in the kids bank [TS]

00:56:11   accounts for college whatever so please [TS]

00:56:13   do not collect money to buy me and I buy [TS]

00:56:15   gift is one thing like Marco and Merlin [TS]

00:56:17   you know well Marco Elise had met me at [TS]

00:56:20   that point and knew me and they both [TS]

00:56:22   know me from the podcast and like when [TS]

00:56:24   your friends buy you a gift it's rude [TS]

00:56:27   not to accept it but when strangers try [TS]

00:56:28   to give you a gift like don't don't [TS]

00:56:30   collect money for me please give those [TS]

00:56:31   money back to those people I appreciate [TS]

00:56:33   the idea that they would like for me to [TS]

00:56:34   have an iPhone someday I'm sure I will [TS]

00:56:37   when the prices come down or when we can [TS]

00:56:39   eventually justify it I mean like [TS]

00:56:41   obviously when my kids get older they're [TS]

00:56:42   gonna want cellphones because all the [TS]

00:56:43   kids are gonna have them and stuff and [TS]

00:56:44   at that point I'll be getting them my [TS]

00:56:46   phones like iPhones will enter my life [TS]

00:56:48   don't worry and I get access to iOS [TS]

00:56:50   devices I'm not deprived but don't [TS]

00:56:52   collect money for me please give it back [TS]

00:56:53   to the people I won't accept an iPhone [TS]

00:56:55   that you give me I won't you know just [TS]

00:56:58   the people should get their money back I [TS]

00:56:59   appreciate this is like that friend [TS]

00:57:01   thing like you think you're friends with [TS]

00:57:02   somebody I appreciate the idea that they [TS]

00:57:04   want to do this and it's like they will [TS]

00:57:07   feel bad that they couldn't do this [TS]

00:57:08   thing because like they're giving it [TS]

00:57:09   willingly they want me to have one it [TS]

00:57:11   would make them happy for me to have one [TS]

00:57:12   but I just think it's inappropriate so [TS]

00:57:17   you don't want one from this yeah and [TS]

00:57:20   the the problem comes in because I keep [TS]

00:57:22   saying well I would like one if it was [TS]

00:57:23   given to me for free but that's not what [TS]

00:57:25   I mean I don't mean people go out and [TS]

00:57:26   buy me a phone but I'm saying that I'm [TS]

00:57:27   not rejecting it because I don't like [TS]

00:57:29   the product it's just a matter of what [TS]

00:57:30   you spend your money on I don't have an [TS]

00:57:32   Apple TV either [TS]

00:57:33   but that doesn't mean that I don't like [TS]

00:57:35   an Apple TV I will I'm going to get an [TS]

00:57:37   Apple TV 3 but I figure let me wait it [TS]

00:57:39   out wait a few more versions let the [TS]

00:57:40   features come up and stuff like that [TS]

00:57:43   you know it's I hope people can grasp [TS]

00:57:45   that concept the idea that I think the [TS]

00:57:47   iPhone is a great product and if I had [TS]

00:57:48   one I would use one but when it comes [TS]

00:57:50   time to budget my money for what I want [TS]

00:57:52   to spend it on I can't justify the [TS]

00:57:54   expense of an iPhone simply because I'm [TS]

00:57:56   just not away from Wi-Fi and in need of [TS]

00:57:59   data services almost ever [TS]

00:58:00   I just commute from my car from work to [TS]

00:58:03   home both of which have Wi-Fi that's it [TS]

00:58:07   so can I get in a little bit on Siri [TS]

00:58:10   before we go please [TS]

00:58:11   yeah so except we don't have time to go [TS]

00:58:14   through the whole iPhone announcement [TS]

00:58:15   maybe next week but the Siri thing no [TS]

00:58:16   let's do the sponsor thing okay all [TS]

00:58:19   right it's it's MailChimp longtime [TS]

00:58:21   sponsor we love MailChimp here use them [TS]

00:58:23   for all of our newsletter stuff [TS]

00:58:24   everything that we do and that's what [TS]

00:58:26   they do they make it really really easy [TS]

00:58:28   to send newsletters they help you design [TS]

00:58:30   them they help you share them on social [TS]

00:58:31   networks they completely integrate with [TS]

00:58:34   the services you already use whether [TS]

00:58:35   it's Twitter or Facebook or anything [TS]

00:58:39   else including analytics I mean it's all [TS]

00:58:41   there and they have really really great [TS]

00:58:43   software that lets you just get in and [TS]

00:58:45   very quickly make a newsletter that that [TS]

00:58:48   works you can control as much as you [TS]

00:58:51   want the process whether it's sending [TS]

00:58:53   out the test emails whether it's [TS]

00:58:54   creating a text only plain text [TS]

00:58:56   alternative to your graphical one and by [TS]

00:58:59   the way there are tons of templates that [TS]

00:59:02   you can choose from that are all [TS]

00:59:03   designed by professional well known [TS]

00:59:05   designers you can start with them and [TS]

00:59:07   just use them stock or customize them [TS]

00:59:09   but it's great you can send up to 12,000 [TS]

00:59:12   emails per month every month for free [TS]

00:59:14   and you can do that forever you can [TS]

00:59:17   check them out at MailChimp com there's [TS]

00:59:18   never been a better time to sign up then [TS]

00:59:20   now they just had signed up their [TS]

00:59:22   millionth user these guys are great and [TS]

00:59:25   if you have questions they're there to [TS]

00:59:26   help and they real people will answer [TS]

00:59:28   and real people will help you so I check [TS]

00:59:30   them out thanks to them very much for [TS]

00:59:32   supporting us for so long and going [TS]

00:59:34   forward MailChimp calm apparently we [TS]

00:59:38   can't get off this buying and I have one [TS]

00:59:40   thing out a few more comments that I saw [TS]

00:59:41   come up within chat room one is everyone [TS]

00:59:42   saying why not get an unlock phone why [TS]

00:59:44   not get when I get one unlock it and use [TS]

00:59:46   your SIM card from your current prepaid [TS]

00:59:49   phone so on and so forth I said to me in [TS]

00:59:51   the episode six or whatever we talk [TS]

00:59:52   about iPhones I don't want to deal with [TS]

00:59:54   the whole I don't want to pay for an [TS]

00:59:56   unlock phone [TS]

00:59:57   I don't want to deal with the whole [TS]

00:59:57   unlocked and and you know [TS]

00:59:57   unlocked and and you know [TS]

01:00:00   a jailbroken stuff so for the things [TS]

01:00:02   that are gray market slash illegal I [TS]

01:00:04   don't want to deal with that hassle for [TS]

01:00:05   things that aren't like buying an [TS]

01:00:06   official unlock phone from Apple I cost [TS]

01:00:09   a lot of money and it doesn't you know [TS]

01:00:11   it doesn't help me to get an unlock [TS]

01:00:13   phone like that [TS]

01:00:14   because you start to pay for a data plan [TS]

01:00:16   if you want to use it right and the [TS]

01:00:19   thing uses signe we're going to add data [TS]

01:00:21   so if I buy 200 megabyte data plan it's [TS]

01:00:23   just I don't want the monthly bill it's [TS]

01:00:24   buying an unlock one is a suggestion [TS]

01:00:26   that people keep saying I don't I just [TS]

01:00:28   don't want the bill unlocked phone [TS]

01:00:30   doesn't get free data doesn't get free [TS]

01:00:32   voice even the voice built people think [TS]

01:00:33   I was the data plan it's the problem [TS]

01:00:34   voices well I pay like eight dollars a [TS]

01:00:37   month for my voice and I use almost none [TS]

01:00:39   of it it's like for emergencies that my [TS]

01:00:41   car breaks down that's what I use my [TS]

01:00:42   cell phone for or if I'm on the road [TS]

01:00:43   needs a call about picking up a kid from [TS]

01:00:45   daycare or school or something that's [TS]

01:00:47   what I use my phone for almost nothing [TS]

01:00:48   for nothing else and someone was [TS]

01:00:53   suggesting that the people who are [TS]

01:00:54   collecting money that they should just [TS]

01:00:55   give it to charity I don't think that's [TS]

01:00:56   fair either because the people who gave [TS]

01:00:57   that money thought they were giving it [TS]

01:00:59   to buy a phone for somebody and [TS]

01:01:00   something that would make them feel good [TS]

01:01:01   they didn't give it for the person [TS]

01:01:02   collect my money to pick a charity they [TS]

01:01:04   also didn't give it for me to pick a [TS]

01:01:05   charity the person who collected that [TS]

01:01:06   money should give the money back to the [TS]

01:01:07   individual people because the thing they [TS]

01:01:09   wanted to give the money for it's not [TS]

01:01:11   going to happen [TS]

01:01:12   and so they should be allowed to decide [TS]

01:01:14   what happens that my addition say odd [TS]

01:01:16   you know that person gave their money to [TS]

01:01:17   some sort of research organization for [TS]

01:01:19   cancer or something [TS]

01:01:20   that's not what they get the money for [TS]

01:01:21   it's not fair so I think the people [TS]

01:01:23   should get the money back alright Siri [TS]

01:01:27   so did you see the Apple ad with the [TS]

01:01:31   dude jogging yes he's like make this [TS]

01:01:36   appointment I've got another appointment [TS]

01:01:37   at that time or I move it to send a text [TS]

01:01:40   message to my wife blah blah blah [TS]

01:01:43   these things the Siri thing is kind of [TS]

01:01:47   cruel because people who watch this ad [TS]

01:01:50   and the ad is made to do this people [TS]

01:01:56   know that AI doesn't exist artificial [TS]

01:01:57   intelligence but people washes ad even [TS]

01:02:01   people who should know better and they [TS]

01:02:03   think it's AI right and it's not and [TS]

01:02:08   that's I think going to be a problem of [TS]

01:02:10   expectations in reality [TS]

01:02:12   in reality I think this thing will work [TS]

01:02:14   great when you have a limited vocabulary [TS]

01:02:15   and we have enough processing power to [TS]

01:02:18   get recognition to work right but it's [TS]

01:02:21   going to work like a text adventure game [TS]

01:02:23   where you have to learn the vocabulary [TS]

01:02:25   like when you're a kid you get it you [TS]

01:02:27   learn like what do you know [TS]

01:02:28   move couch or you know push lever pull [TS]

01:02:30   lever use X on Y you learn when you're a [TS]

01:02:34   computer nerd you start learning the [TS]

01:02:35   grammar that this game engine [TS]

01:02:37   understands and that's after eight [TS]

01:02:39   thousand times of the game engine coming [TS]

01:02:40   back to you saying I don't understand X [TS]

01:02:42   Y I don't know how to yank I don't know [TS]

01:02:45   how to leap I don't know how to jump [TS]

01:02:47   question not understood command line it [TS]

01:02:49   you go through a ton of that before you [TS]

01:02:51   figure out the vocabulary of the game so [TS]

01:02:53   that when you're in the final dungeon or [TS]

01:02:54   whatever you can just rattle off the [TS]

01:02:55   commands that you know will fit into the [TS]

01:02:56   grammar of the thing Siri has a grammar [TS]

01:02:59   too it has a set of things that it can [TS]

01:03:01   do it's more flexible than those old [TS]

01:03:03   texts eventer game so you can phrase [TS]

01:03:04   things in different ways and use [TS]

01:03:05   synonyms and so on and so forth that's [TS]

01:03:06   that's why it's in advance in technology [TS]

01:03:08   it's a better recognition engine and by [TS]

01:03:11   the way it's not the speech component as [TS]

01:03:12   far as I understand Siri came up with [TS]

01:03:14   the part that figures out what the heck [TS]

01:03:17   you're saying textually but the speech [TS]

01:03:20   recognition part that turns what you [TS]

01:03:22   said into text commands is separate so [TS]

01:03:26   so series is the thing that's trying to [TS]

01:03:29   parse your English sentence I know how [TS]

01:03:33   can I keep messing up people gonna hear [TS]

01:03:34   that I think it's a speech recognition [TS]

01:03:35   but any right it's the it's the [TS]

01:03:37   understanding engine but it is not AI it [TS]

01:03:39   will not understand you like a secretary [TS]

01:03:41   would it's not going to work like it [TS]

01:03:43   does in that video is special for [TS]

01:03:45   regular people who don't know the [TS]

01:03:46   vocabulary now you're going to have one [TS]

01:03:47   or two magical experiences where you say [TS]

01:03:49   something and it happens to actually [TS]

01:03:50   work but you're gonna spend a lot of [TS]

01:03:51   time I think figuring out what you have [TS]

01:03:53   to say now this doesn't this doesn't [TS]

01:03:56   mean it's Siri is bad Siri is great [TS]

01:03:58   because for the people who do learn the [TS]

01:03:59   vocabulary even if you just learn one [TS]

01:04:01   piece of vocabulary even if you just [TS]

01:04:03   learn the reply to text message thing [TS]

01:04:05   that will let you reply to someone's [TS]

01:04:07   text message without taking your hands [TS]

01:04:09   off the wheel or without taking your [TS]

01:04:10   phone out of your pocket or you know or [TS]

01:04:12   look something up quickly if you're if [TS]

01:04:14   you just wanna look up a restaurant you [TS]

01:04:15   don't want to type it out with your [TS]

01:04:16   little thumbs [TS]

01:04:16   once you learn those one or two little [TS]

01:04:18   commands that you will actually use it [TS]

01:04:19   will be a great addition and I think [TS]

01:04:21   this is great technology it's going to [TS]

01:04:22   make the iPhone 4s well worth buying [TS]

01:04:24   over the iPhone 4 but [TS]

01:04:26   you will have to learn those those [TS]

01:04:28   commands essentially it's not going to [TS]

01:04:31   be a magical helpful person that you [TS]

01:04:34   talk to and it's not it's not going to [TS]

01:04:35   be your secretary and I fear that [TS]

01:04:37   everybody watching that Edie thinks it's [TS]

01:04:39   going to be their secretary and they're [TS]

01:04:41   going to bring the thing home they're [TS]

01:04:41   going to start talking to it and it's [TS]

01:04:43   just going to bounce right off of it [TS]

01:04:44   because they have no idea what the what [TS]

01:04:46   things that understands and it doesn't [TS]

01:04:47   and that's seen before you get into the [TS]

01:04:50   possible problems with the actual speech [TS]

01:04:52   recognition part the translation of your [TS]

01:04:54   speech and detect someone saying the [TS]

01:04:55   natural language processing is the [TS]

01:04:57   process of understanding the text and [TS]

01:04:59   the meaning behind it and then before [TS]

01:05:00   that is the barrier translating what you [TS]

01:05:03   said into a text command so I fear for [TS]

01:05:07   the Siri backlash kind of Doonesbury [TS]

01:05:10   eggs freckles moment for Siri but I but [TS]

01:05:14   I do think it's it's going to be a great [TS]

01:05:15   addition simply because typing stuff in [TS]

01:05:17   that little keyboard is sometimes [TS]

01:05:20   fumbling in a pane and if there's [TS]

01:05:23   something that you do frequently as part [TS]

01:05:25   of your daily routine like replying to [TS]

01:05:27   tech messages or making a quick [TS]

01:05:29   appointment without having to open up [TS]

01:05:30   the the calendar app and tap around and [TS]

01:05:32   stuff if you can figure out because you [TS]

01:05:35   do that a hundred times a day and you [TS]

01:05:37   get a hang of like how this works in [TS]

01:05:39   Siri and what's command Siri knows this [TS]

01:05:41   will be a huge boost to your efficiency [TS]

01:05:43   not to have to go pecking in there with [TS]

01:05:44   your fingers but it is not going to be a [TS]

01:05:51   magic robot it's not going to be hell [TS]

01:05:53   it's not going to be a secretary so if [TS]

01:05:59   you say so I mean it don't you get that [TS]

01:06:02   fear that layperson fear when you see [TS]

01:06:04   that ad know like it's not going to work [TS]

01:06:08   like that [TS]

01:06:09   you're not maybe I think I think it will [TS]

01:06:11   work like that and I'm looking forward [TS]

01:06:13   to it you can't blow not alright that's [TS]

01:06:15   the thing about the Nerds though because [TS]

01:06:16   like we'll figure it out the same way we [TS]

01:06:18   figure out those texts adventury we'll [TS]

01:06:20   figure it out in a day or two and we'll [TS]

01:06:21   know exactly what you can send you can't [TS]

01:06:22   say and we'll want to show it off to [TS]

01:06:23   people and you say hey mom check it out [TS]

01:06:25   look here take this phone out tell it to [TS]

01:06:26   do whatever and should be like tell it [TS]

01:06:28   what and she'll say something and you're [TS]

01:06:30   like no you have to say it like this and [TS]

01:06:31   like why do I have to know it's [TS]

01:06:33   understand yeah [TS]

01:06:33   it's gonna be it's not gonna be like it [TS]

01:06:37   is in the ad and because we don't have [TS]

01:06:39   AI [TS]

01:06:40   and that's that's the worst part of the [TS]

01:06:42   relay people who don't know that we [TS]

01:06:43   don't have I I don't don't understand [TS]

01:06:45   the current state of Technology and [TS]

01:06:47   artificial intelligence and how far we [TS]

01:06:48   are from anything that comes even [TS]

01:06:49   remotely close to what they would [TS]

01:06:51   consider AI and when it does what they [TS]

01:06:53   want like one or two things in a row [TS]

01:06:55   when does what they want the like see it [TS]

01:06:56   knows it's thinking it's smart like it's [TS]

01:06:59   yeah when we actually get AI boy that'll [TS]

01:07:02   be great right up until it didn't slaves [TS]

01:07:03   awesome kills us all but but it but we [TS]

01:07:06   don't have it yet in series not it so I [TS]

01:07:08   think it's a great feature they'll be [TS]

01:07:10   really useful that will also have a [TS]

01:07:11   humongous backlash I hope I'm wrong [TS]

01:07:13   about the backlash part but we'll see [TS]

01:07:19   then it that sense yeah I have many more [TS]

01:07:22   things now iPhone announcement I'm sorry [TS]

01:07:24   that if we still have the talent of the [TS]

01:07:26   Windows eight stuff I don't know if [TS]

01:07:28   we'll even do that at this point I will [TS]

01:07:30   want to talk about what's wrong with [TS]

01:07:31   Microsoft eventually so yeah the next [TS]

01:07:35   time we get the next time we talk I'll [TS]

01:07:36   have an iPhone for us and I'd be using [TS]

01:07:38   Siri Siri on the air yeah [TS]

01:07:40   Siri please call Jon siracusa nose II [TS]

01:07:47   need a nickname for me in the address [TS]

01:07:49   book nosy I was going to say can you can [TS]

01:07:52   you assign you know how like uh in the [TS]

01:07:55   least in in your favorite science [TS]

01:07:58   fiction world in Star Trek uh you know [TS]

01:08:00   they are they to activate the computer [TS]

01:08:02   to start talking the computer that [TS]

01:08:04   computer and then it lated listens it [TS]

01:08:06   starts and it starts talking to you you [TS]

01:08:08   don't have to do that with Siri you have [TS]

01:08:09   to hold down the the button or something [TS]

01:08:12   but I'd like to name Iowa if I could I [TS]

01:08:14   wouldn't I would given a name to Siri [TS]

01:08:17   and then it would always be listening [TS]

01:08:18   see then you know you got really high [TS]

01:08:20   when it's always listening well Apple [TS]

01:08:22   did that with speech recognition and [TS]

01:08:24   classic Mac OS where you could assign a [TS]

01:08:25   name to your computer and it would wait [TS]

01:08:26   for the name you'd there was different [TS]

01:08:28   modes you can still hold down a key and [TS]

01:08:29   make a deal but the one mole I didn't [TS]

01:08:30   know you it was all it could always [TS]

01:08:31   listen [TS]

01:08:32   yeah it could listen for your net for [TS]

01:08:34   its name and then do what you said it a [TS]

01:08:35   default name was computer my friend whom [TS]

01:08:37   I was telling you remembered back in the [TS]

01:08:38   day when he was that they first got the [TS]

01:08:40   first set of 660 a V's remember those [TS]

01:08:43   you know remember the AV series of [TS]

01:08:45   Macintosh's are great so anyway he would [TS]

01:08:47   yell across the office through the guy's [TS]

01:08:49   computer computer shut down and they [TS]

01:08:51   would [TS]

01:08:51   shut down that's great but nope no [TS]

01:08:54   confirmation coming right yeah so they'd [TS]

01:08:57   be naming the thing and pushing the [TS]

01:08:59   button is much better that will help a [TS]

01:09:00   lot because people kind of understand [TS]

01:09:02   that from walkie-talkies yeah yeah so [TS]

01:09:07   I'm looking forward to you getting your [TS]

01:09:08   phone assuming it ships on time and [TS]

01:09:09   assuming you don't break it any interval [TS]

01:09:11   between that time you get it answers [TS]

01:09:12   okay use the case you're getting the [TS]

01:09:14   Apple Care Plus mmm you should reply [TS]

01:09:18   hazy you should get it is too late now [TS]

01:09:20   you have to get it when you buy the [TS]

01:09:21   phone if you didn't order it now I think [TS]

01:09:23   you can't I think you can no I think [TS]

01:09:25   that was the yeah Theo today so you can [TS]

01:09:27   get AppleCare you can get the Apple Care [TS]

01:09:29   Plus at plus thing is like I drop it in [TS]

01:09:31   the toilet they'll give you a numeric [TS]

01:09:32   test I don't need that I'll see how how [TS]

01:09:34   well faith does with her naked iPhone me [TS]

01:09:37   I know well beyond her to replace it if [TS]

01:09:42   she busted as an as an employee of this [TS]

01:09:45   company you get it you get an iPhone [TS]

01:09:47   it's part of your standard you know but [TS]

01:09:51   you don't get a second iPhone [TS]

01:09:52   no definitely not so that's it but we [TS]

01:09:57   will be back we will be back next week [TS]

01:09:59   and people can follow you on twitter at [TS]

01:10:05   as just at siracusa know why i'm dan [TS]

01:10:11   benjamin on twitter we appreciate all of [TS]

01:10:13   you who have gone in and reviewed and [TS]

01:10:15   rated the show please keep doing that [TS]

01:10:16   please keep doing it and you can hear [TS]

01:10:19   previous episodes of this show and all [TS]

01:10:21   of the other shows that we do on 5x5 [TS]

01:10:23   just by going to 5x5 TV I always get [TS]

01:10:26   email from people where they say you [TS]

01:10:29   don't cross promote the other shows [TS]

01:10:30   enough I didn't know that there were any [TS]

01:10:32   other shows besides hypercritical on 5x5 [TS]

01:10:35   there are and and then I I promoted a [TS]

01:10:39   few then I actually felt bad and I said [TS]

01:10:41   maybe I don't promote enough so I [TS]

01:10:43   promoted a few of the shows and then I [TS]

01:10:45   got more email saying and this was [TS]

01:10:47   inaccurate by the way but you only [TS]

01:10:49   promoted the shows you were on and I [TS]

01:10:50   said that's not true I promoted the web [TS]

01:10:52   ahead I promoted back power users and [TS]

01:10:54   and I also did promote like Andy knockos [TS]

01:10:58   new show which I am on [TS]

01:10:59   but gets good so don't just how about [TS]

01:11:01   this just go to 5x5 TV there's a lot of [TS]

01:11:04   cool shows that we'd love for you to [TS]

01:11:05   listen to them you just go there right [TS]

01:11:09   and that seems seems reasonable right [TS]

01:11:12   John and write a review it's a good [TS]

01:11:14   chance to write a little essay yeah [TS]

01:11:18   thank you John see you next week [TS]

01:11:20   yep [TS]