Hypercritical

00:00:03 ◼   ► this is hypercritical it is a weekly [TS]

00:00:06 ◼   ► talkshow ruminating on exactly what is [TS]

00:00:09 ◼   ► wrong in the world of Apple and related [TS]

00:00:11 ◼   ► technologies and businesses nothing is [TS]

00:00:12 ◼   ► so perfect cannot be complained about [TS]

00:00:15 ◼   ► bhaijaan siracusa who co-hosts this show [TS]

00:00:19 ◼   ► with me I'm Dan Benjamin today is [TS]

00:00:21 ◼   ► November 11 2011 this is episode number [TS]

00:00:26 ◼   ► 42 we would like to thank our sponsors [TS]

00:00:29 ◼   ► reinvigorate net and Raven dot IO and in [TS]

00:00:33 ◼   ► fact a reinvigorate is also sponsoring [TS]

00:00:35 ◼   ► all of our bandwidth this month [TS]

00:00:37 ◼   ► reinvigorate dotnet real-time web stats [TS]

00:00:39 ◼   ► and heat maps tell me more about them as [TS]

00:00:42 ◼   ► the show goes on hi John siracusa I'd [TS]

00:00:47 ◼   ► and Benjamin how are you feeling all [TS]

00:00:50 ◼   ► right you sound good yeah but we're not [TS]

00:00:55 ◼   ► gonna matter game control that's what [TS]

00:00:56 ◼   ► did it [TS]

00:00:57 ◼   ► ah sounds like oh you've been working [TS]

00:00:58 ◼   ► out no no definitely not okay all right [TS]

00:01:04 ◼   ► do you know what today's show is about [TS]

00:01:06 ◼   ► damn Microsoft No uh killing the [TS]

00:01:13 ◼   ► dashboard so it doesn't occupy too many [TS]

00:01:15 ◼   ► resources on your MacBook Air oh no no [TS]

00:01:18 ◼   ► no we're gonna talk about the Steve Jobs [TS]

00:01:21 ◼   ► studiously avoided listening to any of [TS]

00:01:24 ◼   ► your other shows that discuss that it [TS]

00:01:25 ◼   ► didn't lessons Andy a knocko show and he [TS]

00:01:27 ◼   ► discussed it Kay yester whatever Gruber [TS]

00:01:29 ◼   ► show was we started talking about the [TS]

00:01:31 ◼   ► bio I turned that off uh-huh [TS]

00:01:33 ◼   ► I don't think Marco talked about it at [TS]

00:01:34 ◼   ► all but not really avoiding all the [TS]

00:01:36 ◼   ► discussions because I'm assuming you all [TS]

00:01:38 ◼   ► have very similar things to say and it's [TS]

00:01:40 ◼   ► harder to save them and sound fresh if [TS]

00:01:43 ◼   ► you've heard a bunch of other people say [TS]

00:01:44 ◼   ► the same things but you don't have that [TS]

00:01:45 ◼   ► luxury unfortunately I like I like here [TS]

00:01:48 ◼   ► in the book I I Finn it I'm so close to [TS]

00:01:51 ◼   ► finishing it I'm within pages pages of [TS]

00:01:54 ◼   ► being done I would know so don't ruin [TS]

00:01:56 ◼   ► all these a last show where we're going [TS]

00:01:57 ◼   ► to talk about it I figured now surely [TS]

00:01:59 ◼   ► you will have finished it I read it [TS]

00:02:00 ◼   ► enough that I can do you didn't listen [TS]

00:02:02 ◼   ► to the earlier show so you don't know [TS]

00:02:04 ◼   ► but I'm I am but I don't have it on my [TS]

00:02:06 ◼   ► desk right now so I'm not going to be [TS]

00:02:07 ◼   ► reading passages from it so I will rely [TS]

00:02:09 ◼   ► on you to read the passages oh great [TS]

00:02:12 ◼   ► well yeah I'm sure you have a someone [TS]

00:02:14 ◼   ► who can get you your copy of the book I [TS]

00:02:17 ◼   ► don't want to inconvenience anybody you [TS]

00:02:20 ◼   ► want me to go away alright you know what [TS]

00:02:21 ◼   ► you talk in a second and all gonna be on [TS]

00:02:23 ◼   ► your you think that's going to be on [TS]

00:02:24 ◼   ► your gravestone I don't want to [TS]

00:02:25 ◼   ► inconvenience anybody so far away [TS]

00:02:33 ◼   ► alright this is what they call dead air [TS]

00:02:36 ◼   ► Jenna let's talk about something you [TS]

00:02:38 ◼   ► just throw down a marker now we donate [TS]

00:02:40 ◼   ► it for content I've got the book on my [TS]

00:02:42 ◼   ► desk [TS]

00:02:42 ◼   ► alright ready oh but before we do the [TS]

00:02:45 ◼   ► book we will do some follow-up just a [TS]

00:02:46 ◼   ► little bit Fe huh yeah so Chris Moore [TS]

00:02:52 ◼   ► writes in to clarify the pronunciation [TS]

00:02:55 ◼   ► of the of Sony's handheld the gaming [TS]

00:02:58 ◼   ► platform the PSP it's spelled vit a and [TS]

00:03:01 ◼   ► every time apparently I've talked about [TS]

00:03:02 ◼   ► it in the past two or three shows I've [TS]

00:03:04 ◼   ► waffled on how to say it because I don't [TS]

00:03:05 ◼   ► know well here he is someone who lives [TS]

00:03:07 ◼   ► in Japan and he tells me that the [TS]

00:03:09 ◼   ► Japanese name for this thing uses [TS]

00:03:11 ◼   ► phonetic lettering and the pronunciation [TS]

00:03:13 ◼   ► is Vita live in la vita loca yeah kind [TS]

00:03:19 ◼   ► of sounds like Viva that they says that [TS]

00:03:21 ◼   ► Japanese doesn't specify what syllable [TS]

00:03:24 ◼   ► the emphasis is on but it seems like it [TS]

00:03:27 ◼   ► should be vita so there you go store [TS]

00:03:31 ◼   ► that in your your notes for any future [TS]

00:03:33 ◼   ► shows where I don't think any of your [TS]

00:03:35 ◼   ► other hosts know that the PSP Vita [TS]

00:03:37 ◼   ► exists but if it ever does come up now [TS]

00:03:39 ◼   ► you'll know the correct pronunciation so [TS]

00:03:41 ◼   ► what is it something this is kind of [TS]

00:03:43 ◼   ► semi related but what is this new [TS]

00:03:47 ◼   ► Nintendo three [TS]

00:03:49 ◼   ► the 3ds that's not me no what is this [TS]

00:03:52 ◼   ► thing well finally got Mario so it's [TS]

00:03:54 ◼   ► finally on my radar okay that's not how [TS]

00:03:56 ◼   ► long is a 3d a spin-out camera a year [TS]

00:03:58 ◼   ► who cares it didn't have Mario it [TS]

00:04:00 ◼   ► doesn't you know that's like saying oh [TS]

00:04:02 ◼   ► well we got this new car but there's no [TS]

00:04:03 ◼   ► gas for it so I find Rhino with the what [TS]

00:04:06 ◼   ► the D the Nintendo DS is yes so this is [TS]

00:04:09 ◼   ► a in the same line of products but it's [TS]

00:04:14 ◼   ► not that they added 3d to it it's [TS]

00:04:18 ◼   ► there's more to it than that they also [TS]

00:04:19 ◼   ► changed all the chips inside it and it's [TS]

00:04:21 ◼   ► more powerful and so on and so forth or [TS]

00:04:22 ◼   ► the big headline feature is that it has [TS]

00:04:24 ◼   ► 3d capability and [TS]

00:04:25 ◼   ► it's that glasses-free 3d where it sends [TS]

00:04:28 ◼   ► like the left eye image sort of shooting [TS]

00:04:30 ◼   ► off the left and the right I am and [TS]

00:04:31 ◼   ► shooting off to the right side a line [TS]

00:04:33 ◼   ► your your head to the center of the [TS]

00:04:36 ◼   ► display to see the 3d effect but you [TS]

00:04:38 ◼   ► don't need glasses you don't need any [TS]

00:04:39 ◼   ► shutter glasses or anything like that to [TS]

00:04:41 ◼   ► get headaches from this thing I don't [TS]

00:04:43 ◼   ► own one I'm not big on handhelds games [TS]

00:04:46 ◼   ► some people say they do get headaches [TS]

00:04:47 ◼   ► from it but the best thing about 3ds is [TS]

00:04:49 ◼   ► that has a little slider next to the [TS]

00:04:50 ◼   ► screen that you can slide up or down and [TS]

00:04:52 ◼   ► sliding it all the way down just makes [TS]

00:04:54 ◼   ► it 2d so if you slide this thing all the [TS]

00:04:56 ◼   ► way down is there a benefit to having [TS]

00:04:57 ◼   ► this over the just the regular one yeah [TS]

00:05:00 ◼   ► it's more powerful bigger screen the [TS]

00:05:02 ◼   ► game's a better looking the chat room [TS]

00:05:04 ◼   ► says March 27 2011 was the US release of [TS]

00:05:07 ◼   ► the 3ds okay it's been having a little [TS]

00:05:09 ◼   ► bit trouble in the market because of [TS]

00:05:10 ◼   ► competition from iOS games and stuff [TS]

00:05:12 ◼   ► like that and they've had to reduce the [TS]

00:05:13 ◼   ► price already and it's a source of much [TS]

00:05:15 ◼   ► consternation in the world of Nintendo [TS]

00:05:17 ◼   ► but some good software is coming out for [TS]

00:05:20 ◼   ► it now as you noted the new Mario game [TS]

00:05:22 ◼   ► everybody loves they did a port of [TS]

00:05:24 ◼   ► Legend of Zelda Ocarina of Time to the [TS]

00:05:27 ◼   ► 3ds where they didn't just port it from [TS]

00:05:28 ◼   ► the 10 to 64 they also improved all the [TS]

00:05:30 ◼   ► graphics and added 3d of course so I've [TS]

00:05:34 ◼   ► never been into the handheld gaming [TS]

00:05:36 ◼   ► platforms at all because I'd rather play [TS]

00:05:37 ◼   ► on a big screen and I want a whole [TS]

00:05:38 ◼   ► little thing but kids obviously love it [TS]

00:05:40 ◼   ► do you have one of these or you're [TS]

00:05:42 ◼   ► saying by explanation of what you just [TS]

00:05:44 ◼   ► said that you did not have one I do not [TS]

00:05:46 ◼   ► have one I showed it to my son when it [TS]

00:05:48 ◼   ► was in the store they have a little [TS]

00:05:49 ◼   ► store displays where you can you know [TS]

00:05:50 ◼   ► sit there in front of it and did a [TS]

00:05:52 ◼   ► little slider and he played it for a [TS]

00:05:53 ◼   ► couple seconds but it wasn't so blown [TS]

00:05:55 ◼   ► away that he said oh my god I have to [TS]

00:05:56 ◼   ► have one of those because you know he [TS]

00:05:58 ◼   ► gets to play on the big TV screen so I'm [TS]

00:06:01 ◼   ► not sure how we do the little portable [TS]

00:06:04 ◼   ► things is the the the leaf blowers are [TS]

00:06:11 ◼   ► back yeah they'll be gone in a minute [TS]

00:06:12 ◼   ► all right I think unless I messed up my [TS]

00:06:16 ◼   ► notes this next follow up is from the [TS]

00:06:17 ◼   ► same person Chris Moore or somebody with [TS]

00:06:19 ◼   ► the same name we talked about Windows 8 [TS]

00:06:21 ◼   ► contracts a couple shows ago mm-hmm and [TS]

00:06:23 ◼   ► I was mentioning how uh it was similar [TS]

00:06:26 ◼   ► to Apple's ancient technology that [TS]

00:06:28 ◼   ► nobody remembers called publish and [TS]

00:06:29 ◼   ► subscribe which was similar to oily and [TS]

00:06:31 ◼   ► calm and blah blah but I mentioned that [TS]

00:06:33 ◼   ► the difference in naming were published [TS]

00:06:35 ◼   ► and subscribe is kind of a liberal arts [TS]

00:06:37 ◼   ► type of name about you [TS]

00:06:38 ◼   ► Media publishing and magazines for [TS]

00:06:42 ◼   ► subscriptions or whatever and contracts [TS]

00:06:44 ◼   ► is like a legal thing so it was [TS]

00:06:46 ◼   ► interesting which that which company [TS]

00:06:47 ◼   ► came up with which term well Chris [TS]

00:06:49 ◼   ► points out that another place where our [TS]

00:06:51 ◼   ► contracts could have come from is [TS]

00:06:53 ◼   ► designed by contractor you familiar with [TS]

00:06:55 ◼   ► that concept in programming yes but I [TS]

00:06:58 ◼   ► think it would be ideal if you could [TS]

00:06:59 ◼   ► detail and explain it for the listeners [TS]

00:07:01 ◼   ► I don't know all the other thing I know [TS]

00:07:03 ◼   ► about it is what I read in a notebook [TS]

00:07:05 ◼   ► years and years ago but it's actually [TS]

00:07:06 ◼   ► you you it's a way of formalizing the [TS]

00:07:10 ◼   ► relationship between entities in a [TS]

00:07:12 ◼   ► program where you say what I call this [TS]

00:07:14 ◼   ► function is I have a contract with this [TS]

00:07:15 ◼   ► function in my contract is before I call [TS]

00:07:17 ◼   ► this function XY and Z will be true and [TS]

00:07:18 ◼   ► after I call its connection function P Q [TS]

00:07:21 ◼   ► and X will be true I'm probably mangling [TS]

00:07:23 ◼   ► it but there are some it prescribes its [TS]

00:07:25 ◼   ► software designers should define formal [TS]

00:07:26 ◼   ► precise and verifiable interface [TS]

00:07:28 ◼   ► specifications for software components [TS]

00:07:30 ◼   ► or components as you say which extend [TS]

00:07:32 ◼   ► the ordinary definition of abstract data [TS]

00:07:34 ◼   ► types with preconditions post conditions [TS]

00:07:36 ◼   ► and invariants these specifications are [TS]

00:07:39 ◼   ► referred to as contracts in accordance [TS]

00:07:41 ◼   ► with a conceptual metaphor with the [TS]

00:07:44 ◼   ► conditions and implications of business [TS]

00:07:46 ◼   ► contracts yeah and some some languages [TS]

00:07:49 ◼   ► have sort of built-in support for this [TS]

00:07:52 ◼   ► concept there better support for this [TS]

00:07:53 ◼   ► concept the book I read about it in was [TS]

00:07:55 ◼   ► of course the a Perl book about a [TS]

00:07:57 ◼   ► auditory design and one of the types of [TS]

00:08:00 ◼   ► oh that you can do with Perl is design [TS]

00:08:02 ◼   ► by contract and they showed an [TS]

00:08:03 ◼   ► implementation of it and why you might [TS]

00:08:04 ◼   ► want to do it so it's possible that's [TS]

00:08:07 ◼   ► that but that's where they came I hadn't [TS]

00:08:08 ◼   ► thought of that but I haven't thought [TS]

00:08:09 ◼   ► about design by contract in many years [TS]

00:08:12 ◼   ► and finally one more on Apple and [TS]

00:08:16 ◼   ► television stuff we did a show was the [TS]

00:08:18 ◼   ► last week recently where I rambled on [TS]

00:08:20 ◼   ► for a long time about Apple's prospects [TS]

00:08:23 ◼   ► for TV television sets talking about [TS]

00:08:26 ◼   ► what what Apple needed to make go of it [TS]

00:08:30 ◼   ► in this game I mostly it came down to [TS]

00:08:33 ◼   ► all that they can a girth at have enough [TS]

00:08:34 ◼   ► content to get people over to their [TS]

00:08:37 ◼   ► product are they gonna have a critical [TS]

00:08:39 ◼   ► mass of content could they ever have [TS]

00:08:40 ◼   ► enough content to persuade more or less [TS]

00:08:44 ◼   ► everybody that this is an equivalent or [TS]

00:08:46 ◼   ► better service than their existing cable [TS]

00:08:48 ◼   ► subscription and you know the [TS]

00:08:49 ◼   ► technologies in the input method how are [TS]

00:08:51 ◼   ► we going to control this thing [TS]

00:08:52 ◼   ► just sort of remote what about Siri so [TS]

00:08:54 ◼   ► that's what we discussed in the show and [TS]

00:08:55 ◼   ► one thing I had my notes that just [TS]

00:08:57 ◼   ► didn't get to and someone brought out [TS]

00:08:59 ◼   ► this was Russ newcomer assuming I'm [TS]

00:09:01 ◼   ► pronouncing his name correctly he didn't [TS]

00:09:03 ◼   ► give a pronunciation I don't think the [TS]

00:09:05 ◼   ► thing he brought up is so let's say in [TS]

00:09:08 ◼   ► my fantasy scenario Apple gets in that [TS]

00:09:11 ◼   ► they get all the content like you know [TS]

00:09:13 ◼   ► everything Showtime HBO all the sports [TS]

00:09:15 ◼   ► just you know everything anybody needs [TS]

00:09:16 ◼   ► that that's a non-issue and they figure [TS]

00:09:19 ◼   ► out the interface thing so it's like wow [TS]

00:09:21 ◼   ► you know if you're currently I've cable [TS]

00:09:23 ◼   ► you should get this Apple thing because [TS]

00:09:24 ◼   ► it's great I can watch all my shows it's [TS]

00:09:25 ◼   ► it's it's a deal financially and I love [TS]

00:09:29 ◼   ► this new interface they still face the [TS]

00:09:32 ◼   ► problem of you can't just take everybody [TS]

00:09:35 ◼   ► who currently watches cable television [TS]

00:09:38 ◼   ► and switch them to this new Apple thing [TS]

00:09:40 ◼   ► because we all assume this new Apple [TS]

00:09:43 ◼   ► thing will be sending you television [TS]

00:09:46 ◼   ► programming over the internet like no we [TS]

00:09:48 ◼   ► don't even discuss that on all the shows [TS]

00:09:49 ◼   ► we talked about do you no one is [TS]

00:09:50 ◼   ► discussing well how these programs get [TS]

00:09:52 ◼   ► to the houses we just assume it's the [TS]

00:09:53 ◼   ► internet right well the cable television [TS]

00:09:57 ◼   ► has a huge advantage over television [TS]

00:10:00 ◼   ► stream from the internet and that cable [TS]

00:10:03 ◼   ► television is broadcast they broadcast [TS]

00:10:05 ◼   ► the channels you tuned in to the [TS]

00:10:06 ◼   ► channels that you want it's much more [TS]

00:10:08 ◼   ► efficient than streaming an individual [TS]

00:10:09 ◼   ► thing to each person's house and most [TS]

00:10:12 ◼   ► sort of broadband internet networks are [TS]

00:10:15 ◼   ► massively oversubscribed they assume [TS]

00:10:16 ◼   ► that everybody who subscribes the [TS]

00:10:18 ◼   ► comcast cable or whatever is not pulling [TS]

00:10:21 ◼   ► the maximum bandwidth that they're [TS]

00:10:22 ◼   ► allowed according to their contract at [TS]

00:10:24 ◼   ► the same time they're just not enough [TS]

00:10:26 ◼   ► bandwidth that so Apple's success in [TS]

00:10:28 ◼   ► this area assuming they were just [TS]

00:10:31 ◼   ► fabulously successful and have this [TS]

00:10:32 ◼   ► amazing everybody wanted like an iPad [TS]

00:10:34 ◼   ► like success with it just sells you know [TS]

00:10:36 ◼   ► every people dropping their cable [TS]

00:10:38 ◼   ► subscription left to right and sign up [TS]

00:10:39 ◼   ► for this thing very quickly I think they [TS]

00:10:41 ◼   ► would run into the the issue that we [TS]

00:10:43 ◼   ► just don't have the right infrastructure [TS]

00:10:46 ◼   ► for this to work I mean CBN's and stuff [TS]

00:10:49 ◼   ► like that can really help in terms of [TS]

00:10:50 ◼   ► not sending the bits all the way across [TS]

00:10:51 ◼   ► the country and everything but for [TS]

00:10:54 ◼   ► things like live streaming for example [TS]

00:10:56 ◼   ► some sort of broadcasting seems like it [TS]

00:10:58 ◼   ► has to be necessary or at least some [TS]

00:11:00 ◼   ► sort of agreement with ISPs or that [TS]

00:11:03 ◼   ► there's a technical problem [TS]

00:11:05 ◼   ► King out there in the massive success [TS]

00:11:07 ◼   ► scenario no maybe this is not a problem [TS]

00:11:08 ◼   ► because it's not like they're going to [TS]

00:11:10 ◼   ► overnight get all these subscribers and [TS]

00:11:12 ◼   ► then you know but it this is another [TS]

00:11:15 ◼   ► example of where it seems like they have [TS]

00:11:16 ◼   ► to cooperate with the people they're [TS]

00:11:18 ◼   ► supposedly competing with to ever [TS]

00:11:21 ◼   ► achieve the massive success that I think [TS]

00:11:24 ◼   ► they would want to have you know so if [TS]

00:11:26 ◼   ► it had to work with the ISPs work with [TS]

00:11:28 ◼   ► Verizon and Comcast well you know just [TS]

00:11:31 ◼   ► say let's let's get in this together [TS]

00:11:33 ◼   ► I'll give you cut of the money but we [TS]

00:11:34 ◼   ► got to figure out some way to get all [TS]

00:11:35 ◼   ► this content at these people's houses [TS]

00:11:36 ◼   ► because you know we the nerds watching [TS]

00:11:39 ◼   ► Netflix and stuff like that but most [TS]

00:11:40 ◼   ► people are watching broadcast television [TS]

00:11:42 ◼   ► not over-the-air broadcast but broadcast [TS]

00:11:44 ◼   ► on cable and FiOS and stuff so I thought [TS]

00:11:47 ◼   ► that was a good point to that I forgot [TS]

00:11:48 ◼   ► to get to in that discussion [TS]

00:11:52 ◼   ► all right jobs bio this is the book came [TS]

00:11:58 ◼   ► out a number of weeks ago Steve Jobs is [TS]

00:12:01 ◼   ► titled by Walter Isaacson this is a [TS]

00:12:07 ◼   ► freshly freshly me now did you did you [TS]

00:12:09 ◼   ► read this on a Kindle or did you read [TS]

00:12:12 ◼   ► this did you read this instead on on a [TS]

00:12:16 ◼   ► you know hardcover book we have an [TS]

00:12:19 ◼   ► actual kindle device in the house or the [TS]

00:12:21 ◼   ► Kindle second-gen I've tried to use it a [TS]

00:12:23 ◼   ► few times but I'm a very long time ebook [TS]

00:12:27 ◼   ► reader from the days way before ye Inc [TS]

00:12:29 ◼   ► was available before the Kindle from [TS]

00:12:30 ◼   ► like 2002 I've only been reading ebooks [TS]

00:12:32 ◼   ► and I'm very used to reading on like a [TS]

00:12:35 ◼   ► little originally on a palm device but a [TS]

00:12:37 ◼   ► little handheld LCD screen I usually [TS]

00:12:41 ◼   ► don't get access to the iPad because my [TS]

00:12:42 ◼   ► wife is using it but she does let me use [TS]

00:12:44 ◼   ► her Kindle book she doesn't use that [TS]

00:12:45 ◼   ► much I just can't get into it so I read [TS]

00:12:47 ◼   ► it the same place I read almost [TS]

00:12:48 ◼   ► everything these days which is on an [TS]

00:12:49 ◼   ► iPod touch [TS]

00:12:50 ◼   ► and where I bought it I did buy it [TS]

00:12:52 ◼   ► through the Kindle bookstore so you read [TS]

00:12:54 ◼   ► you read this whole book an iPod touch I [TS]

00:12:58 ◼   ► read this is the thing I tell people who [TS]

00:13:00 ◼   ► couldn't believe that you read [TS]

00:13:01 ◼   ► electronic books in 2002 or 2001 or [TS]

00:13:04 ◼   ► whatever telling people that you read [TS]

00:13:05 ◼   ► books electronically made you seem crazy [TS]

00:13:06 ◼   ► and the thing I always tell them is that [TS]

00:13:09 ◼   ► I read Lord of the Rings on a 160 by 160 [TS]

00:13:13 ◼   ► pixel screen the entire trilogy [TS]

00:13:15 ◼   ► including that plus the Hobbit Hobbit [TS]

00:13:17 ◼   ► plus Lord of the Rings on a [TS]

00:13:18 ◼   ► 160 by 160 screen and I read that series [TS]

00:13:21 ◼   ► of books twice why do you think about [TS]

00:13:24 ◼   ► how big 160 160 pixels is do that that [TS]

00:13:27 ◼   ► like a Retina Display icon on [TS]

00:13:29 ◼   ► springboard is probably bigger than you [TS]

00:13:31 ◼   ► must not wear glasses I do wear glasses [TS]

00:13:34 ◼   ► I'm but I'm nearsighted but the thing is [TS]

00:13:36 ◼   ► Lyman obviously that was not ideal but [TS]

00:13:38 ◼   ► the advantages of having all those books [TS]

00:13:41 ◼   ► in that little device or I remember [TS]

00:13:44 ◼   ► dreaming about boy if you know if this [TS]

00:13:45 ◼   ► screen on my palm thing could get a [TS]

00:13:47 ◼   ► little bit bigger than this 160 560 [TS]

00:13:49 ◼   ► square maybe double the res and become [TS]

00:13:50 ◼   ► like you know a portrait to spray [TS]

00:13:53 ◼   ► display proportion man I'd be able to [TS]

00:13:55 ◼   ► see so much text and the iPod Touch is [TS]

00:13:56 ◼   ► basically that amazing device you know [TS]

00:13:58 ◼   ► even just the first gen iPod Touch Wow [TS]

00:13:59 ◼   ► look at all these words and of course [TS]

00:14:01 ◼   ► the iPad is even bigger carrying alien [TS]

00:14:05 ◼   ► chat room a sofa I worked for an early [TS]

00:14:07 ◼   ► book Apple yes I worked for a book was [TS]

00:14:08 ◼   ► originally peanut press that became palm [TS]

00:14:10 ◼   ► digital me when Tom bought them and then [TS]

00:14:12 ◼   ► went through several different name [TS]

00:14:14 ◼   ► changes and ownership changes and sad [TS]

00:14:16 ◼   ► things happened in the end but we were [TS]

00:14:17 ◼   ► at one time the world's biggest ebook [TS]

00:14:19 ◼   ► store literally we were just not very [TS]

00:14:21 ◼   ► big so so yeah I read the book in the [TS]

00:14:26 ◼   ► Kindle version pretty much entirely on [TS]

00:14:28 ◼   ► my ipod touch as usual and you you have [TS]

00:14:32 ◼   ► the paper version I saw in a little [TS]

00:14:34 ◼   ► picture when you're recording with genre [TS]

00:14:35 ◼   ► I do I have a the hardcover version of [TS]

00:14:38 ◼   ► the book reading it as it was intended [TS]

00:14:41 ◼   ► to be read know about that I don't know [TS]

00:14:46 ◼   ► about that either but I do have a the [TS]

00:14:47 ◼   ► print copy because I like that I like [TS]

00:14:51 ◼   ► that I haven't people are upset with me [TS]

00:14:53 ◼   ► because apparently I am id Facebook's [TS]

00:14:56 ◼   ► when I read them but that is the the [TS]

00:14:59 ◼   ► price I must pay to be an electronic [TS]

00:15:03 ◼   ► book saved me from the fate of all the [TS]

00:15:06 ◼   ► people in the chat room is I am I was [TS]

00:15:08 ◼   ► one of those people who did not break [TS]

00:15:11 ◼   ► the bindings on my softcover books [TS]

00:15:13 ◼   ► forget about dog ears or notes in the [TS]

00:15:15 ◼   ► margins right like that I have my books [TS]

00:15:17 ◼   ► were so pristine that you could I first [TS]

00:15:19 ◼   ► of all when I would when I bought [TS]

00:15:21 ◼   ► physical books I would hunt through the [TS]

00:15:24 ◼   ► bookstore to pick up the least damaged [TS]

00:15:25 ◼   ► one because if you look at like you know [TS]

00:15:26 ◼   ► so you can buy the latest in King book [TS]

00:15:28 ◼   ► and they have 8,000 copies in the shelf [TS]

00:15:29 ◼   ► some lovers will already screw it up [TS]

00:15:31 ◼   ► corners are messed up they haven't been [TS]

00:15:32 ◼   ► creased the manufacturing defect someone [TS]

00:15:35 ◼   ► broke the the spine of writing of itself [TS]

00:15:36 ◼   ► cover you know so I will pick the very [TS]

00:15:39 ◼   ► best one and then read it without [TS]

00:15:42 ◼   ► causing any damage to the book at all so [TS]

00:15:45 ◼   ► that it looks the same when I'm done [TS]

00:15:46 ◼   ► with it as I did when I first bought it [TS]

00:15:47 ◼   ► and that's how I that's how I used to be [TS]

00:15:49 ◼   ► - yeah so I went through a long phase of [TS]

00:15:52 ◼   ► that and I have a pretty big collection [TS]

00:15:53 ◼   ► of very very good condition books but [TS]

00:15:57 ◼   ► that electronic book saved me don't [TS]

00:15:59 ◼   ► worry about that anymore really yeah [TS]

00:16:00 ◼   ► amen all right before we get too into [TS]

00:16:03 ◼   ► this let's let's do our first sponsor [TS]

00:16:06 ◼   ► all right [TS]

00:16:07 ◼   ► it's Raven dot IO have you heard about [TS]

00:16:09 ◼   ► this you're using the new browser That's [TS]

00:16:11 ◼   ► So Raven no I'm not I'm not using the R [TS]

00:16:15 ◼   ► and I have heard about the Raven browser [TS]

00:16:16 ◼   ► but I've forgotten what it is so you [TS]

00:16:18 ◼   ► remind me it's a new browser John it [TS]

00:16:20 ◼   ► allows you to install your favorite web [TS]

00:16:22 ◼   ► apps into it okay so it has this really [TS]

00:16:25 ◼   ► cool feature called the smart bar [TS]

00:16:27 ◼   ► gelasio effortlessly switch between [TS]

00:16:29 ◼   ► webpages web apps whatever it is so you [TS]

00:16:32 ◼   ► would add in there ours Technica the fat [TS]

00:16:34 ◼   ► bits now you'd add five by five you do [TS]

00:16:38 ◼   ► instapaper you put the sim code during [TS]

00:16:39 ◼   ► fireball whatever it is and of course [TS]

00:16:41 ◼   ► you could put Basecamp in there too you [TS]

00:16:43 ◼   ► could put all your favorite sites in [TS]

00:16:44 ◼   ► there and then with a single click you [TS]

00:16:46 ◼   ► will be able to switch between them in a [TS]

00:16:48 ◼   ► very very cool intuitive way and has a [TS]

00:16:52 ◼   ► built in web app shop listen this is [TS]

00:16:54 ◼   ► just it's insanely great you just [TS]

00:16:57 ◼   ► everybody should go and try this thing [TS]

00:16:58 ◼   ► it's free it's not like I'm asking you [TS]

00:17:01 ◼   ► to spend money I'm asking you to go try [TS]

00:17:03 ◼   ► out this really cool browser it's a [TS]

00:17:05 ◼   ► really cool new approach that I have not [TS]

00:17:08 ◼   ► seen before that that really really [TS]

00:17:11 ◼   ► works nicely corsets for Mac OS 10 [TS]

00:17:13 ◼   ► of course it's awesome and it's free [TS]

00:17:16 ◼   ► Raven dot IO and of course you can [TS]

00:17:19 ◼   ► follow these guys there raven browser on [TS]

00:17:22 ◼   ► twitter go check it out free my you know [TS]

00:17:26 ◼   ► free go try I tried that it's got [TS]

00:17:28 ◼   ► explicit support for the for the Google [TS]

00:17:30 ◼   ► Apps too doesn't it show actual support [TS]

00:17:31 ◼   ► for Gmail and very special very special [TS]

00:17:34 ◼   ► so you are you now unable to say the [TS]

00:17:37 ◼   ► word bar without saying it like that I [TS]

00:17:39 ◼   ► think so you've done that to yourself I [TS]

00:17:42 ◼   ► have done I've ruined myself again [TS]

00:17:45 ◼   ► sorry builds character so right here we [TS]

00:17:48 ◼   ► get this book so long is the long book [TS]

00:17:50 ◼   ► yeah that's the beautiful thing about it [TS]

00:17:52 ◼   ► ebooks is you don't really know how long [TS]

00:17:54 ◼   ► things are it's a series of Kindle dots [TS]

00:17:55 ◼   ► or whatever so here's my here's my intro [TS]

00:17:59 ◼   ► to the book what I'm gonna try to do is [TS]

00:18:01 ◼   ► I I tried to write up like a summary so [TS]

00:18:03 ◼   ► I don't ramble on for too long and then [TS]

00:18:06 ◼   ► I'm going to go into the individual [TS]

00:18:07 ◼   ► instances and start quoting from the [TS]

00:18:08 ◼   ► book and getting cranky and and picky [TS]

00:18:11 ◼   ► and stuff like that okay but I'll try to [TS]

00:18:13 ◼   ► do the review for so now are you going [TS]

00:18:15 ◼   ► to be able to reference a specific page [TS]

00:18:17 ◼   ► are you going to have to say oh now [TS]

00:18:18 ◼   ► forget it I have no idea what these [TS]

00:18:20 ◼   ► pages are haha but it's in the magical [TS]

00:18:22 ◼   ► world of electronics you could just [TS]

00:18:23 ◼   ► search for it did you have a paper [TS]

00:18:24 ◼   ► version just scan every page with your [TS]

00:18:26 ◼   ► eyes until you find that's why you [TS]

00:18:29 ◼   ► should buy electronic books mm-hmm all [TS]

00:18:31 ◼   ► right so there's a documentary that [TS]

00:18:34 ◼   ► aired on PBS many many years ago called [TS]

00:18:36 ◼   ► triumph of the Nerds it's created by [TS]

00:18:38 ◼   ► Robert Greene Julie who is a now as [TS]

00:18:41 ◼   ► blogger and is written for various tech [TS]

00:18:43 ◼   ► publications over the years and it was [TS]

00:18:46 ◼   ► one of the first attempts to collect [TS]

00:18:49 ◼   ► together sort of all the players in the [TS]

00:18:50 ◼   ► tech industry to talk about the tech [TS]

00:18:52 ◼   ► industry I wish I knew what year was I [TS]

00:18:54 ◼   ► should have had this prepared what year [TS]

00:18:56 ◼   ► was trying for the nerds 1996 95 [TS]

00:18:58 ◼   ► something like that 95 I think and in it [TS]

00:19:04 ◼   ► of course Steve Jobs was interviewed at [TS]

00:19:06 ◼   ► this time he was it at next not yet back [TS]

00:19:08 ◼   ► at Apple but they were talking with him [TS]

00:19:10 ◼   ► about you know the things that happened [TS]

00:19:12 ◼   ► at Apple in the early years or whatever [TS]

00:19:13 ◼   ► and one of the things that happened that [TS]

00:19:15 ◼   ► they were discussing was a John Sculley [TS]

00:19:17 ◼   ► was brought in as the CEO of Apple this [TS]

00:19:19 ◼   ► was back when Steve Jobs was a young kid [TS]

00:19:22 ◼   ► and they didn't think he was equipped to [TS]

00:19:24 ◼   ► run the company it had a series of CEOs [TS]

00:19:26 ◼   ► before John Sculley was brought in and [TS]

00:19:28 ◼   ► the Apple board wanted to find a new CEO [TS]

00:19:31 ◼   ► and Jobs sort of pitched scully on the [TS]

00:19:35 ◼   ► idea the famous phrase of like do you [TS]

00:19:37 ◼   ► want to sell sugar water for the rest of [TS]

00:19:39 ◼   ► your life or do you want to come and [TS]

00:19:40 ◼   ► change the world John Sculley was at [TS]

00:19:42 ◼   ► that time I was a CEO who's up some [TS]

00:19:44 ◼   ► uppity up at Pepsi company so that was [TS]

00:19:48 ◼   ► the sugar water comment right so [TS]

00:19:49 ◼   ► basically he he would Scully to come and [TS]

00:19:52 ◼   ► run Apple format eventually it came to [TS]

00:19:54 ◼   ► pass that there was a conflict and [TS]

00:19:57 ◼   ► within the upper echelon of the [TS]

00:19:59 ◼   ► executives in Apple and it was sort of [TS]

00:20:01 ◼   ► Scully versus jobs and Scully won the [TS]

00:20:03 ◼   ► the Apple Board of Directors back Scully [TS]

00:20:05 ◼   ► and Jobs was booted out of the company [TS]

00:20:08 ◼   ► more or less by taking away all his [TS]

00:20:09 ◼   ► responsibilities and just left right and [TS]

00:20:11 ◼   ► so during the triumph of the Nerds thing [TS]

00:20:14 ◼   ► the interviewer asked ah what what jobs [TS]

00:20:19 ◼   ► in 1996 thought of that that he had been [TS]

00:20:21 ◼   ► out of Apple for many years he'd been [TS]

00:20:22 ◼   ► working on next but it hadn't really [TS]

00:20:24 ◼   ► been a smashing success and here's what [TS]

00:20:26 ◼   ► Jobs had to say about John Skelly and [TS]

00:20:29 ◼   ► this is a great interview by the way [TS]

00:20:31 ◼   ► should if you've never seen charms to [TS]

00:20:32 ◼   ► the Nerds you should go find a [TS]

00:20:34 ◼   ► downloaded watcher that's great job said [TS]

00:20:37 ◼   ► what can I say I hired the wrong guy mmm [TS]

00:20:40 ◼   ► all right and reverse the Skelly so [TS]

00:20:43 ◼   ► reading the Walter Isaacson Steve Jobs [TS]

00:20:46 ◼   ► bio if I had to summarize my take on the [TS]

00:20:51 ◼   ► book I would say what can I say he [TS]

00:20:54 ◼   ► picked the wrong guy to write his bio [TS]

00:20:56 ◼   ► because Walter Isaacson for what did [TS]

00:20:59 ◼   ► whatever his strengths might be was [TS]

00:21:01 ◼   ► absolutely the wrong guy to write the [TS]

00:21:04 ◼   ► official biography of Steve Jobs why and [TS]

00:21:06 ◼   ► well before we get to that like so what [TS]

00:21:10 ◼   ► the thing I can't emphasize this is not [TS]

00:21:13 ◼   ► the thing that is special about this [TS]

00:21:15 ◼   ► book because many many books have been [TS]

00:21:17 ◼   ► written about Steve Jobs and Apple is [TS]

00:21:18 ◼   ► that this is the one book with the one [TS]

00:21:20 ◼   ► guy who had official authorized access [TS]

00:21:23 ◼   ► to Steve Jobs everybody else it was like [TS]

00:21:25 ◼   ► well if you can ever get Steve to talk [TS]

00:21:27 ◼   ► to you or find what he said to magazines [TS]

00:21:29 ◼   ► years ago but you couldn't talk to him [TS]

00:21:32 ◼   ► you couldn't talk to his family he would [TS]

00:21:34 ◼   ► tell his friends not like it's [TS]

00:21:36 ◼   ► notoriously difficult to pin down Steve [TS]

00:21:38 ◼   ► Jobs he doesn't like doing interviews he [TS]

00:21:40 ◼   ► doesn't like talking about his personal [TS]

00:21:41 ◼   ► life at all so this is the one time that [TS]

00:21:45 ◼   ► he says come on I I want you to do a [TS]

00:21:47 ◼   ► book a movie you can ask me anything and [TS]

00:21:49 ◼   ► then the intro to the book I said Steve [TS]

00:21:50 ◼   ► Jobs didn't hold anything back he didn't [TS]

00:21:52 ◼   ► even want to see what was being written [TS]

00:21:53 ◼   ► in the book you can read anything you [TS]

00:21:55 ◼   ► want you have complete access and access [TS]

00:21:56 ◼   ► to me my family everybody he didn't tell [TS]

00:21:59 ◼   ► his friends oh this guy's going around [TS]

00:22:01 ◼   ► writing a book about me but don't tell [TS]

00:22:03 ◼   ► him anything it was just complete access [TS]

00:22:04 ◼   ► and one guy got this that's why it's so [TS]

00:22:08 ◼   ► important to pick the right guys if [TS]

00:22:10 ◼   ► Walter I was going to just [TS]

00:22:11 ◼   ► just written a Steve Jobs bio and not [TS]

00:22:13 ◼   ► been the official loan guy who gets a [TS]

00:22:16 ◼   ► authorize access then you know whatever [TS]

00:22:18 ◼   ► no big deal but now the jobs is gone no [TS]

00:22:22 ◼   ► one else is gonna ever going to have [TS]

00:22:23 ◼   ► this direct access he was the guy and he [TS]

00:22:25 ◼   ► is the wrong guy oh and the reason I say [TS]

00:22:27 ◼   ► he's the wrong guy is that Walter [TS]

00:22:29 ◼   ► Isaacson does not know this industry [TS]

00:22:31 ◼   ► that the you know the industry that [TS]

00:22:34 ◼   ► Steve Jobs grew up in and and defined [TS]

00:22:37 ◼   ► that's that's strike one but strikes two [TS]

00:22:40 ◼   ► and three is that he doesn't know it and [TS]

00:22:42 ◼   ► he didn't bother to learn about it [TS]

00:22:44 ◼   ► that's the most egregious sin if you [TS]

00:22:46 ◼   ► like it's like he didn't feel the [TS]

00:22:48 ◼   ► responsibility of you know I'm the one [TS]

00:22:51 ◼   ► guy with the authorized Steve Jobs [TS]

00:22:52 ◼   ► biography I know nothing about this [TS]

00:22:54 ◼   ► industry at all but boy I better buckle [TS]

00:22:56 ◼   ► down and learn like you know you would [TS]

00:22:58 ◼   ► do if it was like a young hungry kid who [TS]

00:22:59 ◼   ► just came out of like a liberal arts [TS]

00:23:01 ◼   ► degree and he was a writer but knew [TS]

00:23:02 ◼   ► nothing about technology and he but [TS]

00:23:04 ◼   ► understood who Steve Jobs was and why it [TS]

00:23:07 ◼   ► was important why he was important like [TS]

00:23:09 ◼   ► boy but I better learn this stuff I [TS]

00:23:10 ◼   ► better go to library I better read [TS]

00:23:12 ◼   ► everything I can about this industry I [TS]

00:23:13 ◼   ► better learn everything there is to know [TS]

00:23:15 ◼   ► about this industry so I can come into [TS]

00:23:18 ◼   ► this project [TS]

00:23:20 ◼   ► understanding stuff alright now why is [TS]

00:23:22 ◼   ► it bad not to learn by the sub one of [TS]

00:23:23 ◼   ► the things that it was Gentiles gas a [TS]

00:23:27 ◼   ► said in his blog is that some people say [TS]

00:23:30 ◼   ► well this is exactly who you want to [TS]

00:23:31 ◼   ► write a bio by chip we don't want some [TS]

00:23:32 ◼   ► nerdy guy who knows all about [TS]

00:23:33 ◼   ► technologies you want an outsider to [TS]

00:23:35 ◼   ► write it so he can sort of get a good [TS]

00:23:36 ◼   ► perspective and stuff and don't always [TS]

00:23:38 ◼   ► guess I came down at the same time at [TS]

00:23:40 ◼   ► the same place I do it's like no [TS]

00:23:41 ◼   ► actually you do need someone who [TS]

00:23:43 ◼   ► understand this industry because if you [TS]

00:23:45 ◼   ► don't understand the industry how can [TS]

00:23:46 ◼   ► you know what's important right how can [TS]

00:23:49 ◼   ► you know what's important in the life of [TS]

00:23:50 ◼   ► this person and what Walter Isaacson [TS]

00:23:52 ◼   ► came in with this sort of a a generalist [TS]

00:23:54 ◼   ► lay person's knowledge of computers [TS]

00:23:56 ◼   ► right and what he ends up focusing on in [TS]

00:23:57 ◼   ► the bio are sort of human interest [TS]

00:24:01 ◼   ► general interest stuff family friends [TS]

00:24:04 ◼   ► relationship religion money gossip like [TS]

00:24:06 ◼   ► things things that are just common to [TS]

00:24:08 ◼   ► the human experience and he should write [TS]

00:24:10 ◼   ► about those but it's impossible to have [TS]

00:24:13 ◼   ► any real insight to a life like Steve [TS]

00:24:14 ◼   ► Jobs if you just look at the parts that [TS]

00:24:16 ◼   ► are common to all lives right you know [TS]

00:24:19 ◼   ► cuz he wrote BIOS about a Benjamin [TS]

00:24:21 ◼   ► Franklin and Albert Einstein but [TS]

00:24:24 ◼   ► if you can write them all from the [TS]

00:24:25 ◼   ► perspective of those topics that are [TS]

00:24:27 ◼   ► common to everybody you're missing out [TS]

00:24:28 ◼   ► about what it is that so specialness and [TS]

00:24:30 ◼   ► that's especially in well that with but [TS]

00:24:32 ◼   ► Einstein fine he's dead it's not no [TS]

00:24:33 ◼   ► one's interfering with him you could do [TS]

00:24:34 ◼   ► a by a bio like here's Albert Einstein [TS]

00:24:38 ◼   ► written from a lay person's perspective [TS]

00:24:39 ◼   ► I don't want I won't really talk about [TS]

00:24:40 ◼   ► the physics cuz I don't understand them [TS]

00:24:42 ◼   ► and arguably physics is a lot harder to [TS]

00:24:43 ◼   ► understand the tech industry but I'll [TS]

00:24:45 ◼   ► just tell you about his life and his [TS]

00:24:47 ◼   ► work and sort of you know a generals [TS]

00:24:49 ◼   ► perspective but that is the wrong [TS]

00:24:51 ◼   ► approach to take to Steve Jobs um and I [TS]

00:24:54 ◼   ► think the the Boursin is that the most [TS]

00:24:57 ◼   ► exhilarating and interesting things [TS]

00:24:59 ◼   ► about Jobs Life Center on tech industry [TS]

00:25:02 ◼   ► topics uh the things things that aren't [TS]

00:25:06 ◼   ► exciting to you if you don't understand [TS]

00:25:10 ◼   ► why they're interesting or important you [TS]

00:25:12 ◼   ► can't adequately capture those aspects [TS]

00:25:14 ◼   ► of his life so you know if you don't [TS]

00:25:15 ◼   ► understand the technology industry so [TS]

00:25:17 ◼   ► you know and and I Justin doesn't I feel [TS]

00:25:21 ◼   ► that he doesn't capture the exhilaration [TS]

00:25:23 ◼   ► of the what we and the industry know to [TS]

00:25:25 ◼   ► be the important moments of his life [TS]

00:25:27 ◼   ► they're they're given equal weight to [TS]

00:25:28 ◼   ► the significantly less important aspects [TS]

00:25:30 ◼   ► of his career in life just because both [TS]

00:25:33 ◼   ► of them have an equal amount of you know [TS]

00:25:37 ◼   ► interpersonal drama or business [TS]

00:25:39 ◼   ► repercussions because every understands [TS]

00:25:41 ◼   ► dollars and cents everyone understands [TS]

00:25:42 ◼   ► you know love and family relationships [TS]

00:25:44 ◼   ► and those things are important but if [TS]

00:25:46 ◼   ► that's the only criteria for measuring [TS]

00:25:49 ◼   ► the the interest and importance of [TS]

00:25:52 ◼   ► events in someone's life you will mess [TS]

00:25:53 ◼   ► it up especially when that person is [TS]

00:25:54 ◼   ► Steve Jobs now these things that you're [TS]

00:25:58 ◼   ► saying I can agree with but I agree with [TS]

00:25:59 ◼   ► them from the standpoint uh that I'm I'm [TS]

00:26:02 ◼   ► the same as you and that I'm a [TS]

00:26:04 ◼   ► relatively geeky person but don't you [TS]

00:26:08 ◼   ► think that this book was targeted and I [TS]

00:26:10 ◼   ► this is this is the same thing I know [TS]

00:26:11 ◼   ► you have not intentionally not listened [TS]

00:26:13 ◼   ► to the other shows but this is my [TS]

00:26:15 ◼   ► response before which is to say don't [TS]

00:26:17 ◼   ► you feel that based on the audience of [TS]

00:26:21 ◼   ► this book based on the the the intended [TS]

00:26:26 ◼   ► audience of this book based on the [TS]

00:26:28 ◼   ► people who are intended to be reading [TS]

00:26:31 ◼   ► this book yes it includes people like us [TS]

00:26:34 ◼   ► but it is not necessarily people like us [TS]

00:26:38 ◼   ► on the [TS]

00:26:38 ◼   ► Andre it is everybody except us who are [TS]

00:26:41 ◼   ► probably going to be uh wanting to learn [TS]

00:26:44 ◼   ► about this there is I mean it was there [TS]

00:26:46 ◼   ► that much in this book that you didn't [TS]

00:26:48 ◼   ► know I'm sure there were details and [TS]

00:26:49 ◼   ► stories and things you hadn't heard [TS]

00:26:50 ◼   ► about but what was there that much that [TS]

00:26:52 ◼   ► you didn't really know about in this [TS]

00:26:55 ◼   ► book that came as a surprise or was like [TS]

00:26:56 ◼   ► oh my gosh I had no idea or is this [TS]

00:26:59 ◼   ► something that's sort of wrapping up [TS]

00:27:01 ◼   ► things you already knew about proving [TS]

00:27:02 ◼   ► that you're really probably not the [TS]

00:27:04 ◼   ► correct intended audience for this book [TS]

00:27:06 ◼   ► his responsibility to the people who [TS]

00:27:09 ◼   ► don't know this industry as well as we [TS]

00:27:11 ◼   ► do is to teach them about it that's what [TS]

00:27:13 ◼   ► a book is about if you read a book about [TS]

00:27:16 ◼   ► the history of like the American [TS]

00:27:18 ◼   ► Revolution someone who doesn't know [TS]

00:27:19 ◼   ► about the history of the American [TS]

00:27:21 ◼   ► Revolution is supposed to read the book [TS]

00:27:22 ◼   ► and be taught why was this important [TS]

00:27:25 ◼   ► what are the important parts of the [TS]

00:27:26 ◼   ► Revolution you know by the end of it [TS]

00:27:28 ◼   ► that person should have some knowledge [TS]

00:27:30 ◼   ► of the American Revolution and you know [TS]

00:27:32 ◼   ► which parts were were significant you [TS]

00:27:36 ◼   ► had I'm not saying you have to get super [TS]

00:27:37 ◼   ► nerdy but you have to he said it's okay [TS]

00:27:40 ◼   ► that he's a lay person but say he was a [TS]

00:27:41 ◼   ► lay person who did his homework and [TS]

00:27:43 ◼   ► learned about the industry and learned [TS]

00:27:44 ◼   ► about the technology so that he could [TS]

00:27:46 ◼   ► adequate least tell the story of jobs [TS]

00:27:48 ◼   ► his life and he would explain that to [TS]

00:27:50 ◼   ► the lay people to say here's what you [TS]

00:27:52 ◼   ► need to understand about jobs you know [TS]

00:27:54 ◼   ► there's this particular thing this is [TS]

00:27:55 ◼   ► why this this particular change was [TS]

00:27:56 ◼   ► important or this is why this decision [TS]

00:27:59 ◼   ► or this technology or anything was [TS]

00:28:00 ◼   ► important in the context you know you [TS]

00:28:02 ◼   ► have to teach the people about the book [TS]

00:28:03 ◼   ► you don't you don't write it for nerds [TS]

00:28:05 ◼   ► as if they're you're assuming they have [TS]

00:28:06 ◼   ► this baseline knowledge you don't have [TS]

00:28:07 ◼   ► to explain stuff you do have to explain [TS]

00:28:09 ◼   ► thing I'm not it's not like I'm [TS]

00:28:10 ◼   ► complaining that he explains stuff that [TS]

00:28:12 ◼   ► I already knew or background that [TS]

00:28:14 ◼   ► already knew in fact I think you should [TS]

00:28:15 ◼   ► have done more of that he his job is to [TS]

00:28:17 ◼   ► and again this is so so much so much [TS]

00:28:20 ◼   ► more important because he's the one [TS]

00:28:21 ◼   ► official guy who got the taken if you [TS]

00:28:23 ◼   ► want to write the sort of boring human [TS]

00:28:26 ◼   ► interest [TS]

00:28:27 ◼   ► People magazine bio of his life fine but [TS]

00:28:29 ◼   ► if you're the guy's got official access [TS]

00:28:30 ◼   ► your job should be to write the best bio [TS]

00:28:35 ◼   ► that you can pop that those are my [TS]

00:28:36 ◼   ► expectations this is this has got to be [TS]

00:28:37 ◼   ► the best bio of Steve Jobs or a book [TS]

00:28:40 ◼   ► about this any topics he's the one guy [TS]

00:28:42 ◼   ► who gets access and I think that being [TS]

00:28:46 ◼   ► rich is not it's not a question of being [TS]

00:28:48 ◼   ► targeted towards people like us it and [TS]

00:28:50 ◼   ► you know it's a question [TS]

00:28:52 ◼   ► of doing justice to the subject matter [TS]

00:28:54 ◼   ► you it you can't like the author didn't [TS]

00:28:59 ◼   ► understand what was important and [TS]

00:29:00 ◼   ► neither did the people who read this we [TS]

00:29:02 ◼   ► understand what was important because [TS]

00:29:03 ◼   ► we're there and we're the Nerds right [TS]

00:29:04 ◼   ► and that's that's not a successful book [TS]

00:29:06 ◼   ► you should be explaining to the people [TS]

00:29:08 ◼   ► who don't know why all this stuff is [TS]

00:29:10 ◼   ► important uh so I'm gonna do a and so [TS]

00:29:16 ◼   ► the first part of the book you're asking [TS]

00:29:17 ◼   ► about is like did you did you see [TS]

00:29:18 ◼   ► anything you didn't know before right uh [TS]

00:29:20 ◼   ► I unlike almost everybody who reads this [TS]

00:29:23 ◼   ► book of course I had read many many many [TS]

00:29:25 ◼   ► many books about Apple Steve Jobs the [TS]

00:29:29 ◼   ► early years of the personal computer [TS]

00:29:31 ◼   ► industry I've seen things in television [TS]

00:29:32 ◼   ► I read websites you know massive amount [TS]

00:29:35 ◼   ► of background and the beginning of the [TS]

00:29:37 ◼   ► book obviously or maybe not obviously [TS]

00:29:40 ◼   ► but didn't have much new information [TS]

00:29:42 ◼   ► everything you saw in the first part of [TS]

00:29:44 ◼   ► the book were things that I had read [TS]

00:29:46 ◼   ► when does this change what chapter if [TS]

00:29:48 ◼   ► did you even see chapters on your Kindle [TS]

00:29:51 ◼   ► but do you do you know what about what [TS]

00:29:52 ◼   ► percentage did chapters on my Kindle [TS]

00:29:53 ◼   ► yeah as so well let me first finish [TS]

00:29:56 ◼   ► complaining about the verse I was [TS]

00:29:57 ◼   ► looking to tell you where the turning [TS]

00:29:58 ◼   ► point was okay uh so in these sections [TS]

00:30:01 ◼   ► like not only have I read these things [TS]

00:30:03 ◼   ► before I know exactly what sources he [TS]

00:30:05 ◼   ► was pulling them from right it's like oh [TS]

00:30:07 ◼   ► that one's pulled from folklore data [TS]

00:30:08 ◼   ► that was from Mike evangelist blog when [TS]

00:30:11 ◼   ► he wrote about cuz I remember reading [TS]

00:30:12 ◼   ► that blog post four years ago or this [TS]

00:30:14 ◼   ► was from a second coming of Steve Jobs [TS]

00:30:16 ◼   ► this is from you know I used to beaten [TS]

00:30:18 ◼   ► you know I the number of books ever on [TS]

00:30:20 ◼   ► this topic is unbelievable he does have [TS]

00:30:22 ◼   ► a massive bibliography in the back ah [TS]

00:30:24 ◼   ► that's kind of expected because it's [TS]

00:30:27 ◼   ► harder to go back and interview people [TS]

00:30:30 ◼   ► from the 70s of it like memories fade [TS]

00:30:32 ◼   ► people might be dead you know it's hard [TS]

00:30:34 ◼   ► to get a more definitive take on [TS]

00:30:37 ◼   ► something that longtime well I will add [TS]

00:30:39 ◼   ► though that the very best history and [TS]

00:30:42 ◼   ► buyer if you offers do just that [TS]

00:30:43 ◼   ► they go they you know say they're [TS]

00:30:45 ◼   ► writing a book about something from the [TS]

00:30:47 ◼   ► 50s or whatever if is anybody's still [TS]

00:30:48 ◼   ► alive like they do the research they end [TS]

00:30:50 ◼   ► up writing a book in 2000 and whatever [TS]

00:30:52 ◼   ► about the 50s it has more detail in life [TS]

00:30:54 ◼   ► than the books that are written in the [TS]

00:30:55 ◼   ► 50s but I admit that as kind of a high [TS]

00:30:58 ◼   ► bar but the thing that killed me about [TS]

00:31:00 ◼   ► all the stuff I'm reading is that oh [TS]

00:31:01 ◼   ► yeah I see where I remember where he [TS]

00:31:03 ◼   ► pulled that from and [TS]

00:31:05 ◼   ► he badly summarized it he didn't pick up [TS]

00:31:07 ◼   ► on what was important about the story he [TS]

00:31:09 ◼   ► just related sort of the broad strokes [TS]

00:31:11 ◼   ► of the story maybe in a way that is [TS]

00:31:13 ◼   ► subtly misleading but in a way that adds [TS]

00:31:15 ◼   ► no new insight it reminded me of like [TS]

00:31:18 ◼   ► when I'm in a school a grade school kid [TS]

00:31:21 ◼   ► does a book report the book report on [TS]

00:31:23 ◼   ► some Hemingway book is not going to be [TS]

00:31:25 ◼   ► as good as the Hemingway book itself [TS]

00:31:26 ◼   ► obviously because it has to be [TS]

00:31:28 ◼   ► summarized but I would say don't read [TS]

00:31:32 ◼   ► the first half of this book just read [TS]

00:31:34 ◼   ► all the source material if you want to [TS]

00:31:35 ◼   ► actually know about the stuff because he [TS]

00:31:36 ◼   ► takes a source material and lessons it [TS]

00:31:38 ◼   ► and makes it makes it worth less than it [TS]

00:31:41 ◼   ► is in the original context and not just [TS]

00:31:42 ◼   ► through leaving details out but through [TS]

00:31:45 ◼   ► what he decides to focus on which is not [TS]

00:31:48 ◼   ► what's important or interesting about [TS]

00:31:50 ◼   ► those stories so I didn't didn't like [TS]

00:31:52 ◼   ► the first part of the book but I knew I [TS]

00:31:54 ◼   ► kept reading because I knew there had to [TS]

00:31:55 ◼   ► be a turning point coming because all [TS]

00:31:57 ◼   ► the books I read personally on topic of [TS]

00:32:00 ◼   ► Apple Steve Jobs stopped around the time [TS]

00:32:02 ◼   ► of the iMac and usually like around the [TS]

00:32:05 ◼   ► time of Steve Jobs is returned because [TS]

00:32:07 ◼   ► that's kind of when he seriously shut [TS]

00:32:09 ◼   ► off the valve on talking to the press [TS]

00:32:12 ◼   ► right when he returned to Apple the [TS]

00:32:13 ◼   ► secrecy door came down hard getting [TS]

00:32:17 ◼   ► interviews with him was not easy unless [TS]

00:32:18 ◼   ► he was promoting a product he would be [TS]

00:32:20 ◼   ► very sort of careful in those interviews [TS]

00:32:22 ◼   ► and just talk on talking points and you [TS]

00:32:24 ◼   ► know that's kind of where the history [TS]

00:32:26 ◼   ► went off and I've heard all right at the [TS]

00:32:28 ◼   ► very least once we get around the time [TS]

00:32:31 ◼   ► of the iMac I'm gonna see some new [TS]

00:32:33 ◼   ► information because all the books and [TS]

00:32:35 ◼   ► all the articles and everything that [TS]

00:32:36 ◼   ► I've read it doesn't give a lot of [TS]

00:32:38 ◼   ► detail about that we don't you know I [TS]

00:32:39 ◼   ► wanted to learn what's going on inside [TS]

00:32:40 ◼   ► Apple that I didn't know about and so [TS]

00:32:42 ◼   ► true to form around the time of the iMac [TS]

00:32:45 ◼   ► and around the time of the return to [TS]

00:32:48 ◼   ► Apple there was no there was new [TS]

00:32:51 ◼   ► information and this new information was [TS]

00:32:53 ◼   ► just as sort of glossed over and not not [TS]

00:32:57 ◼   ► filled with enough detail as the [TS]

00:32:59 ◼   ► previous information but the only [TS]

00:33:00 ◼   ► difference was I didn't have a better [TS]

00:33:02 ◼   ► incarnation of this information with [TS]

00:33:03 ◼   ► which to compare so something is better [TS]

00:33:04 ◼   ► than nothing new information has come to [TS]

00:33:06 ◼   ► light if the where was the turning what [TS]

00:33:09 ◼   ► was the treated when they would be [TS]

00:33:10 ◼   ► infuriating to me but yeah where was a [TS]

00:33:12 ◼   ► turning point what chapter oh I don't [TS]

00:33:15 ◼   ► remember the chaplain you just said you [TS]

00:33:16 ◼   ► would tell me and now you don't [TS]

00:33:18 ◼   ► I told you the turning point is around [TS]

00:33:19 ◼   ► the time of the iMac the chronology is a [TS]

00:33:22 ◼   ► little bit weird because as the book as [TS]

00:33:23 ◼   ► the book goes on it kind of jumps around [TS]

00:33:27 ◼   ► chronologically but into like it changes [TS]

00:33:31 ◼   ► from strictly chronological to subject [TS]

00:33:33 ◼   ► matter right like like chapter 27 is the [TS]

00:33:38 ◼   ► chapter on the iMac but prior to that [TS]

00:33:42 ◼   ► they go into like talking about design [TS]

00:33:44 ◼   ► principles they talk about different [TS]

00:33:46 ◼   ► they talk about and like what was going [TS]

00:33:52 ◼   ► on at Pixar and I've I mean did you were [TS]

00:33:54 ◼   ► those things that you knew about did you [TS]

00:33:56 ◼   ► already know about the Pixar story in [TS]

00:33:58 ◼   ► Telstar was not nothing new there but [TS]

00:34:00 ◼   ► nothing everything they had in Pixar [TS]

00:34:02 ◼   ► again I had seen more detailed better [TS]

00:34:04 ◼   ► accounts of with better interviews and [TS]

00:34:06 ◼   ► better sourcing and more insight [TS]

00:34:08 ◼   ► elsewhere but yeah but they wanted to [TS]

00:34:10 ◼   ► put Pixar like in one chapter right and [TS]

00:34:12 ◼   ► the same thing like he had dedicated [TS]

00:34:13 ◼   ► cancer chapters but of course they did [TS]

00:34:15 ◼   ► cancer chat birds overlap with the [TS]

00:34:16 ◼   ► chapter about the iMac which overlaps to [TS]

00:34:18 ◼   ► the chapter but you know messing with [TS]

00:34:20 ◼   ► the chronology is fine you can pull that [TS]

00:34:21 ◼   ► off that's not my complaint so that's [TS]

00:34:23 ◼   ► but that is why it's hard to pin down [TS]

00:34:24 ◼   ► like at what chapter should you start [TS]

00:34:26 ◼   ► reading and if anyone wants a suggestion [TS]

00:34:29 ◼   ► for what I think is the best book about [TS]

00:34:31 ◼   ► early Apple it's not about Steve Jobs [TS]

00:34:32 ◼   ► strictly but about early Apple it's [TS]

00:34:34 ◼   ► infinite loop by Michael Malone that is [TS]

00:34:37 ◼   ► isn't perhaps you would get a better [TS]

00:34:40 ◼   ► impression by reading all the 900 books [TS]

00:34:42 ◼   ► that I've read on the topic but if you [TS]

00:34:43 ◼   ► just have to read one about early Apple [TS]

00:34:45 ◼   ► or read infinite loop it's very [TS]

00:34:47 ◼   ► comprehensive by an excellent author who [TS]

00:34:49 ◼   ► took the time to learn about this stuff [TS]

00:34:50 ◼   ► it is in the show notes all right [TS]

00:34:54 ◼   ► actually I don't know what this is [TS]

00:34:57 ◼   ► um can you buy is this book still in [TS]

00:35:00 ◼   ► print infinite loop I don't know sitting [TS]

00:35:03 ◼   ► on my shelf is back when I still bought [TS]

00:35:04 ◼   ► paper it says it says buy used fulfilled [TS]

00:35:11 ◼   ► by Amazon but buy used it's worth it's [TS]

00:35:14 ◼   ► worth getting used if you want you know [TS]

00:35:17 ◼   ► or else just read every single book my [TS]

00:35:18 ◼   ► topic I mean can you find easy to even [TS]

00:35:20 ◼   ► still the second coming a Steve Jobs is [TS]

00:35:21 ◼   ► another printing Apple confidential has [TS]

00:35:23 ◼   ► a more recent printing I think I'm just [TS]

00:35:26 ◼   ► looking over my bookshelf to read off [TS]

00:35:28 ◼   ► these titles that I see poking out of me [TS]

00:35:29 ◼   ► Apple confid [TS]

00:35:31 ◼   ► oh yeah insanely great you want Apple [TS]

00:35:34 ◼   ► confidential apricot Apple confidential [TS]

00:35:36 ◼   ► 2.0 the defend I was saying something [TS]

00:35:38 ◼   ► some books have gotten revs like the [TS]

00:35:39 ◼   ► second coming Steve Jobs got revisions [TS]

00:35:41 ◼   ► Apple confidential got got a revision [TS]

00:35:43 ◼   ► because they add more new info and stuff [TS]

00:35:45 ◼   ► infinite loop I don't think that been [TS]

00:35:46 ◼   ► implemented loop is a much better [TS]

00:35:48 ◼   ► written much more confident much more [TS]

00:35:50 ◼   ► interesting book about the things in the [TS]

00:35:52 ◼   ► early chaplet chapters of this book so [TS]

00:35:55 ◼   ► now if you'll permit me to indulge I [TS]

00:35:59 ◼   ► will now start digging into the [TS]

00:36:00 ◼   ► individual things that infuriated me [TS]

00:36:02 ◼   ► going through my long list of packages [TS]

00:36:04 ◼   ► and passages and strangeness from this [TS]

00:36:07 ◼   ► book this is what we've been waiting for [TS]

00:36:09 ◼   ► maybe not see how exhausted you get when [TS]

00:36:12 ◼   ► we get into the Nile and I'm just just [TS]

00:36:14 ◼   ► waking up alright so I've got these cut [TS]

00:36:16 ◼   ► up into categories the first one of [TS]

00:36:18 ◼   ► course you - yeah the first one is [TS]

00:36:20 ◼   ► technical cluelessness right uh this is [TS]

00:36:23 ◼   ► something I know Morgan I wanted to that [TS]

00:36:25 ◼   ► first section to give my overall [TS]

00:36:28 ◼   ► impression of the book and why I think [TS]

00:36:29 ◼   ► it's not a good book before I get into [TS]

00:36:31 ◼   ► this part because people turn into the [TS]

00:36:33 ◼   ► show now they're gonna be like oh well [TS]

00:36:34 ◼   ► you're just pickin to these technical [TS]

00:36:35 ◼   ► things that aren't really important [TS]

00:36:36 ◼   ► that's that's no reason not to like this [TS]

00:36:39 ◼   ► book all the reasons I previously stated [TS]

00:36:40 ◼   ► are the reasons I think this is not a [TS]

00:36:42 ◼   ► good book these are on top of all that [TS]

00:36:44 ◼   ► just the little daggers in the side of [TS]

00:36:46 ◼   ► the nerds reading it obviously these [TS]

00:36:47 ◼   ► things will not bother lay people [TS]

00:36:49 ◼   ► reading it but I think the author has [TS]

00:36:51 ◼   ► has shirked his responsibility to lay [TS]

00:36:54 ◼   ► people by not by not educating them and [TS]

00:36:56 ◼   ► emphasizing the correct things in the [TS]

00:36:57 ◼   ► life of Steve Jobs all right so this is [TS]

00:37:00 ◼   ► just cooking stuff this is a cyber [TS]

00:37:01 ◼   ► critical after all so as I'm reading [TS]

00:37:04 ◼   ► this book you know this is where I [TS]

00:37:07 ◼   ► started to pick up on technical [TS]

00:37:10 ◼   ► inaccuracies and I were just [TS]

00:37:11 ◼   ► highlighting them right and these are [TS]

00:37:14 ◼   ► more or less in chronological order [TS]

00:37:15 ◼   ► because I just went through down through [TS]

00:37:16 ◼   ► my highlights great at one point he says [TS]

00:37:18 ◼   ► that uh Apple improved on Xerox PARC [TS]

00:37:21 ◼   ► technology by adding menus that pull [TS]

00:37:23 ◼   ► down from a bar atop each window and now [TS]

00:37:27 ◼   ► I read that I'm like has this person [TS]

00:37:28 ◼   ► ever used the Macintosh a menu bar on [TS]

00:37:31 ◼   ► top of each window there is an operating [TS]

00:37:33 ◼   ► system that's like that but but it's not [TS]

00:37:35 ◼   ► Apple's operating sit like I'm not like [TS]

00:37:38 ◼   ► that is that a picky you in detail like [TS]

00:37:39 ◼   ► you're you're picking nits you don't [TS]

00:37:42 ◼   ► need that that's not that's not a little [TS]

00:37:44 ◼   ► thing [TS]

00:37:45 ◼   ► if anyone's ever used the Macintosh [TS]

00:37:46 ◼   ► before he knows one menu bar at the top [TS]

00:37:48 ◼   ► of the screen is not one in each window [TS]

00:37:49 ◼   ► and they're talking about round wrecks [TS]

00:37:52 ◼   ► the story pulls from folklore org and [TS]

00:37:54 ◼   ► for revolution in the very the valley of [TS]

00:37:56 ◼   ► the book by Andy Hertzfeld it says this [TS]

00:37:59 ◼   ► is quote the dialog boxes and windows on [TS]

00:38:01 ◼   ► the Lisa and Mac and almost every other [TS]

00:38:02 ◼   ► subsequent computer ended up being [TS]

00:38:04 ◼   ► rendered with rounded corners I would [TS]

00:38:06 ◼   ► like you now to pull up a dialog box on [TS]

00:38:08 ◼   ► your Lisa Macintosh or any other [TS]

00:38:10 ◼   ► subsequent computer and tell me if the [TS]

00:38:11 ◼   ► dialog box has rounded corners actually [TS]

00:38:14 ◼   ► in Lion [TS]

00:38:15 ◼   ► they started around some but in many [TS]

00:38:18 ◼   ► previous of iterations of Macintosh [TS]

00:38:19 ◼   ► operating system in fact almost all [TS]

00:38:21 ◼   ► previous iterations of the Mac operating [TS]

00:38:22 ◼   ► system dialog boxes did not have rounded [TS]

00:38:24 ◼   ► corners I'm looking at one now I just [TS]

00:38:26 ◼   ► looked at the open dialog box in this [TS]

00:38:28 ◼   ► application the corners of it are not [TS]

00:38:29 ◼   ► rounded because I'm in Snow Leopard the [TS]

00:38:31 ◼   ► upper right and left corners are rounded [TS]

00:38:33 ◼   ► but they weren't rounded in classic Mac [TS]

00:38:35 ◼   ► OS that's just like take two seconds to [TS]

00:38:38 ◼   ► open a dialog box in the computer that [TS]

00:38:41 ◼   ► you're writing this on Walter Isaacson [TS]

00:38:42 ◼   ► and look at the corners and before [TS]

00:38:44 ◼   ► making a sweeping statement about Lisa [TS]

00:38:46 ◼   ► Mac and every other subsequent computer [TS]

00:38:48 ◼   ► almost every other substituting computer [TS]

00:38:50 ◼   ► I have a Mac emulator that has like a [TS]

00:38:52 ◼   ► Mac 128 emulation you can pull up with a [TS]

00:38:54 ◼   ► dialog box in that not rounded Lisa I'm [TS]

00:38:56 ◼   ► not sure about but it just its sloppy at [TS]

00:38:59 ◼   ► one point they talked about giving an [TS]

00:39:01 ◼   ► original Mac to Andy Warhol or letting [TS]

00:39:03 ◼   ► him use one and Andy Warhol says I drew [TS]

00:39:05 ◼   ► a circle Warhol exclaimed proudly after [TS]

00:39:09 ◼   ► using quick-draw technically yeah this [TS]

00:39:12 ◼   ► is an instance where it nerd said [TS]

00:39:13 ◼   ► technically you probably did use [TS]

00:39:14 ◼   ► quick-draw Andy Warhol but it you know [TS]

00:39:18 ◼   ► it's not Warhol saying he use cooker the [TS]

00:39:20 ◼   ► author is saying that Warhol exclaimed [TS]

00:39:22 ◼   ► this after using quick-draw he was [TS]

00:39:24 ◼   ► probably using a Mac Paint not [TS]

00:39:25 ◼   ► quick-draw not understanding what the [TS]

00:39:27 ◼   ► difference doing quick-draw resin [TS]

00:39:28 ◼   ► McBaine you know uh Gates complaining [TS]

00:39:32 ◼   ► about next Hardware saying the next [TS]

00:39:34 ◼   ► hardware is crap the optical disc has [TS]

00:39:36 ◼   ► too low latency oh yeah is that what he [TS]

00:39:38 ◼   ► said he said he was worried that the [TS]

00:39:39 ◼   ► latency was too low on the optical disk [TS]

00:39:41 ◼   ► I have a feeling and this is the worst [TS]

00:39:43 ◼   ► this is what kills me right that's in [TS]

00:39:45 ◼   ► quotes this machine is crap , he said [TS]

00:39:49 ◼   ► right so that part was in quote open [TS]

00:39:50 ◼   ► quotes again the optical disk has too [TS]

00:39:52 ◼   ► low latency he did not say that [TS]

00:39:55 ◼   ► Bill Gates that I mean [TS]

00:39:58 ◼   ► now it's a net-net once you see that [TS]

00:40:00 ◼   ► you're like oh damn do I have to be [TS]

00:40:02 ◼   ► suspicious of every single direct quote [TS]

00:40:04 ◼   ► in this book like did he not record it [TS]

00:40:06 ◼   ► on a little portable tape recorder [TS]

00:40:07 ◼   ► machine and he's just kind of [TS]

00:40:09 ◼   ► remembering what people said or he wrote [TS]

00:40:11 ◼   ► down his notes with like a pencil or [TS]

00:40:12 ◼   ► something when someone was talking so [TS]

00:40:18 ◼   ► here's a case where he tends to just say [TS]

00:40:22 ◼   ► things matter-of-factly [TS]

00:40:23 ◼   ► without explaining his terms at all but [TS]

00:40:24 ◼   ► then at some point during next he's like [TS]

00:40:29 ◼   ► here's a Walter Isaacson narrating what [TS]

00:40:31 ◼   ► he was saying was that the real release [TS]

00:40:32 ◼   ► of the machine that software common [TS]

00:40:34 ◼   ► known as the 1.0 release comma would not [TS]

00:40:36 ◼   ► be happening in early 1989 [TS]

00:40:38 ◼   ► first of all releases of machines are [TS]

00:40:40 ◼   ► not really termed at 1.0 but he took the [TS]

00:40:43 ◼   ► time to try to explain what a 1.0 [TS]

00:40:45 ◼   ► releases of all the things he's going to [TS]

00:40:47 ◼   ► explain in this book it explains so [TS]

00:40:49 ◼   ► little but then every once in a while [TS]

00:40:51 ◼   ► he'll feel like oh I better explain this [TS]

00:40:53 ◼   ► term is this technical term but it's not [TS]

00:40:54 ◼   ► really a technical term maybe he was [TS]

00:40:56 ◼   ► just confused by it or and he gets it [TS]

00:40:58 ◼   ► wrong slightly Dicky okay here's a real [TS]

00:41:02 ◼   ► that's a real burner the whole section [TS]

00:41:04 ◼   ► about Mac os10 first of all he has no [TS]

00:41:07 ◼   ► idea why Mac os10 was significant and [TS]

00:41:09 ◼   ► almost talks about it almost almost not [TS]

00:41:11 ◼   ► at all and he does talk about it he [TS]

00:41:13 ◼   ► gives the impression that Apple bought [TS]

00:41:16 ◼   ► next but then didn't use its operating [TS]

00:41:17 ◼   ► system so here's a quote ah here's and [TS]

00:41:20 ◼   ► he's trying to paraphrase what Gates [TS]

00:41:22 ◼   ► says says the purchase of next gates [TS]

00:41:24 ◼   ► argued did not really give Apple a new [TS]

00:41:26 ◼   ► operating system here's a direct quote [TS]

00:41:27 ◼   ► from gates Amelio paid a lot for next [TS]

00:41:30 ◼   ► and let's be frank the next OS was never [TS]

00:41:32 ◼   ► really used maybe gates did say that he [TS]

00:41:35 ◼   ► might have been referring to Rhapsody [TS]

00:41:37 ◼   ► which didn't ship where they were gonna [TS]

00:41:38 ◼   ► say everyone rewrite your things use [TS]

00:41:39 ◼   ► nextstep api's all right and Alexson [TS]

00:41:42 ◼   ► continues as an irony again instead the [TS]

00:41:44 ◼   ► purchase ended up bringing avi to Manian [TS]

00:41:46 ◼   ► who could help the existing Apple [TS]

00:41:48 ◼   ► operating system evolved so that it [TS]

00:41:49 ◼   ► eventually incorporated the kernel of [TS]

00:41:51 ◼   ► the next technology that is such a [TS]

00:41:52 ◼   ► technically muddled sentence as the you [TS]

00:41:55 ◼   ► know the impression that you might get [TS]

00:41:58 ◼   ► is the involve the Apple operating [TS]

00:42:00 ◼   ► system rather than using the one they [TS]

00:42:02 ◼   ► got from next one the reality is pretty [TS]

00:42:04 ◼   ► much the exact opposite they use the [TS]

00:42:07 ◼   ► next operating system and I'll by the [TS]

00:42:08 ◼   ► way put in the blue box crap and [TS]

00:42:10 ◼   ► you know and and that it's in the [TS]

00:42:11 ◼   ► simulator like but if if you can't get [TS]

00:42:15 ◼   ► right the basic fact that Apple bought [TS]

00:42:18 ◼   ► next and basically that became the new [TS]

00:42:19 ◼   ► operating system you know he at all cuz [TS]

00:42:21 ◼   ► he doesn't understand technology he [TS]

00:42:23 ◼   ► didn't understand why they did an [TS]

00:42:24 ◼   ► operating system why I was important why [TS]

00:42:25 ◼   ► this move laid the foundation for [TS]

00:42:27 ◼   ► everything that would come after [TS]

00:42:28 ◼   ► including iOS and all the other stuff he [TS]

00:42:31 ◼   ► has no idea about that stuff [TS]

00:42:32 ◼   ► and just it just goes by in a second [TS]

00:42:34 ◼   ► after giving some a bunch of half-truths [TS]

00:42:36 ◼   ► about it right and then it just doesn't [TS]

00:42:40 ◼   ► burns me he will make the same point [TS]

00:42:42 ◼   ► over and over again sometimes the same [TS]

00:42:43 ◼   ► wrong point so much later in the book he [TS]

00:42:45 ◼   ► says he it's like a copy and paste he [TS]

00:42:47 ◼   ► just rephrase it [TS]

00:42:48 ◼   ► some critics including Bill Gates noted [TS]

00:42:49 ◼   ► that Apple ended up not adopting the [TS]

00:42:51 ◼   ► entire next operating system technically [TS]

00:42:53 ◼   ► vaguely true I guess kind of all right [TS]

00:42:56 ◼   ► and he says there's some truth to that [TS]

00:42:58 ◼   ► because Apple decided not to leap into a [TS]

00:43:01 ◼   ► completely new system but instead [TS]

00:43:02 ◼   ► instead of all the existing one again [TS]

00:43:04 ◼   ► you can see where he's getting that from [TS]

00:43:05 ◼   ► someone explained to him Rhapsody and [TS]

00:43:07 ◼   ► why they had to go with Mac OS 10 [TS]

00:43:08 ◼   ► instead but he took the wrong lesson [TS]

00:43:10 ◼   ► from this he didn't understand the [TS]

00:43:11 ◼   ► details and it continues not to [TS]

00:43:12 ◼   ► understand the significance of [TS]

00:43:14 ◼   ► abandoning classic Mac OS and going with [TS]

00:43:16 ◼   ► this new operating system and how is the [TS]

00:43:17 ◼   ► only thing that gave them any way to [TS]

00:43:19 ◼   ► move into the future with any of their [TS]

00:43:20 ◼   ► products here's more technical clueless [TS]

00:43:29 ◼   ► on display talking about Bill Gates on [TS]

00:43:31 ◼   ► the big screen and Mac world I think it [TS]

00:43:32 ◼   ► was 1997 Isaacson narrating you had [TS]

00:43:36 ◼   ► expected and hoped that an athletic [TS]

00:43:38 ◼   ► woman would suddenly come running down [TS]

00:43:39 ◼   ► the aisle and vaporize the screenshot [TS]

00:43:41 ◼   ► with the well thrown through hammer the [TS]

00:43:44 ◼   ► screenshot Bill Gates live on video is a [TS]

00:43:46 ◼   ► screenshot actually no uh talking about [TS]

00:43:52 ◼   ► the numeric read says the new Macintosh [TS]

00:43:54 ◼   ► operating system comma capital o capital [TS]

00:43:57 ◼   ► S capital X yeah no space no spaces all [TS]

00:44:01 ◼   ► right and then then he says which used [TS]

00:44:04 ◼   ► some of the software that Apple had [TS]

00:44:06 ◼   ► bought from next three years I did use [TS]

00:44:08 ◼   ► some of the software you think did it [TS]

00:44:10 ◼   ► use some maybe like anything software is [TS]

00:44:12 ◼   ► like is like flour and sugar like you [TS]

00:44:14 ◼   ► and the next stuff and some of the [TS]

00:44:16 ◼   ► dynamics together and he has no [TS]

00:44:18 ◼   ► understanding of what's going on [TS]

00:44:21 ◼   ► starting a 1999 Apple [TS]

00:44:23 ◼   ► to produce application software from a [TS]

00:44:25 ◼   ► Mac but the focus on people at the [TS]

00:44:27 ◼   ► intersection of art and technology these [TS]

00:44:28 ◼   ► included and it gives a big list and one [TS]

00:44:30 ◼   ► of the ones on the list is iPhoto to [TS]

00:44:32 ◼   ► compete with Adobe Photoshop perhaps not [TS]

00:44:35 ◼   ► maybe perhaps if you have ever launched [TS]

00:44:38 ◼   ► iPhoto and blur shop you might be able [TS]

00:44:40 ◼   ► to detect the difference in these two [TS]

00:44:41 ◼   ► applications and like you think where [TS]

00:44:45 ◼   ► does that come from right I remember [TS]

00:44:47 ◼   ► before I thought it came out there were [TS]

00:44:48 ◼   ► rumors of Apple making a Photoshop [TS]

00:44:50 ◼   ► competitor and the thing that they were [TS]

00:44:51 ◼   ► talking about was iPhoto but once you [TS]

00:44:53 ◼   ► see the reality of the program apples [TS]

00:44:55 ◼   ► not creating iPhoto to compete with [TS]

00:44:57 ◼   ► Photoshop what planet do you on Apple [TS]

00:45:02 ◼   ► had been an early partner with arm and [TS]

00:45:03 ◼   ► chips using this architecture where in [TS]

00:45:05 ◼   ► the original iPhone this is an example [TS]

00:45:07 ◼   ► of a hundred percent true sentence which [TS]

00:45:09 ◼   ► nevertheless completely misses what's [TS]

00:45:11 ◼   ► important about arm or any of the [TS]

00:45:12 ◼   ► history right Apple was an early partner [TS]

00:45:14 ◼   ► with arm and the chips using that [TS]

00:45:17 ◼   ► architecture were in the original iPhone [TS]

00:45:18 ◼   ► as a matter of fact Apple more or less [TS]

00:45:20 ◼   ► co-founded arm in 1990 and was a huge [TS]

00:45:23 ◼   ► investor in the company and the Newton [TS]

00:45:25 ◼   ► used arm CPUs and eventually Apple [TS]

00:45:27 ◼   ► divested from arm that's what you should [TS]

00:45:29 ◼   ► talk about it's like why did Apple think [TS]

00:45:31 ◼   ► it should invest an arm you know I was [TS]

00:45:32 ◼   ► the Newton initiative why the thing in [TS]

00:45:33 ◼   ► Newton was important I'll handheld [TS]

00:45:34 ◼   ► mobile computing instead of desktop [TS]

00:45:36 ◼   ► computing like it was the first run at [TS]

00:45:37 ◼   ► trying to do what they did with iOS but [TS]

00:45:39 ◼   ► then the Apple eventually divested all [TS]

00:45:41 ◼   ► its arm shares and abandoned it and you [TS]

00:45:43 ◼   ► can say the same thing about Intel which [TS]

00:45:44 ◼   ► also was an investor and I believe an [TS]

00:45:47 ◼   ► investor an arm and sort of got out of [TS]

00:45:49 ◼   ► that I think that the X scale business [TS]

00:45:50 ◼   ► was with the arm thing it would anyway [TS]

00:45:52 ◼   ► this whole movement of the PC makers [TS]

00:45:55 ◼   ► trying to make a run at the portable [TS]

00:45:57 ◼   ► space a lot a lot of it involving arm [TS]

00:46:00 ◼   ► and similar companies and then deciding [TS]

00:46:01 ◼   ► on oh we should really get at Intel [TS]

00:46:04 ◼   ► deciding we're just going to go with you [TS]

00:46:05 ◼   ► know the atom processors and continue to [TS]

00:46:08 ◼   ► evolve x86 and all Itanium thing and [TS]

00:46:10 ◼   ► Apple saying then Newton things not [TS]

00:46:12 ◼   ► working out and Steve Jobs killed it and [TS]

00:46:13 ◼   ► we're not in that portable stage right [TS]

00:46:14 ◼   ► and then they came back around they're [TS]

00:46:16 ◼   ► like alright now we're back you know hey [TS]

00:46:17 ◼   ► I know we sold alarm shares years ago at [TS]

00:46:19 ◼   ► a pretty big profit I know we were an [TS]

00:46:21 ◼   ► investor an arm and the co-founder of [TS]

00:46:22 ◼   ► the company and everything but we we got [TS]

00:46:24 ◼   ► rid of that but now but now we're back [TS]

00:46:25 ◼   ► like that arc of the PC maker trying to [TS]

00:46:29 ◼   ► go mobile and say now forget it and [TS]

00:46:30 ◼   ► coming back around that's the story to [TS]

00:46:32 ◼   ► talk about here instead of one set one [TS]

00:46:33 ◼   ► technically correct but completely non [TS]

00:46:36 ◼   ► insightful set [TS]

00:46:37 ◼   ► about Apple and arm and you know that [TS]

00:46:40 ◼   ► whole thing just is not touched on or [TS]

00:46:42 ◼   ► discussed at all this I don't even know [TS]

00:46:45 ◼   ► this is technically correct but at this [TS]

00:46:46 ◼   ► point in the book I was so angry that I [TS]

00:46:48 ◼   ► was like that was willing to you know [TS]

00:46:51 ◼   ► entertain the notion that this could be [TS]

00:46:53 ◼   ► the case at one point he writes Apple [TS]

00:46:57 ◼   ► computers plural right hey Apple corpse [TS]

00:47:00 ◼   ► I'm pretty sure he just got the name of [TS]

00:47:02 ◼   ► the company wrong Apple computers I'm [TS]

00:47:05 ◼   ► pretty sure the Apple Computer or Apple [TS]

00:47:07 ◼   ► Inc was never called Apple computers I [TS]

00:47:10 ◼   ► tried to look it up I couldn't find an [TS]

00:47:11 ◼   ► instance of Apple computers being an [TS]

00:47:13 ◼   ► official name of the company if it was I [TS]

00:47:14 ◼   ► apologize this is one place I'm not [TS]

00:47:15 ◼   ► calling I know but the fact that I'm [TS]

00:47:16 ◼   ► willing to entertain the idea that the [TS]

00:47:19 ◼   ► guy writing the official Steve Jobs bio [TS]

00:47:21 ◼   ► does not know the name of the company [TS]

00:47:22 ◼   ► that Steve Jobs co-founded I neither do [TS]

00:47:25 ◼   ► his editors apparently and here's the [TS]

00:47:30 ◼   ► place bro Walter tries to demonstrate is [TS]

00:47:33 ◼   ► amazing technical knowledge a saying [TS]

00:47:36 ◼   ► that Apple secretly began planning to [TS]

00:47:39 ◼   ► add a Steve Jobs secretly began planning [TS]

00:47:41 ◼   ► to move Apple off of the motor-oil IBM [TS]

00:47:43 ◼   ► PowerPC chip and to adopt instead [TS]

00:47:45 ◼   ► Intel's this would not be a simple task [TS]

00:47:47 ◼   ► it was akin to writing a new operating [TS]

00:47:49 ◼   ► system is it is that what it's like is [TS]

00:47:53 ◼   ► that is it is it very similar to writing [TS]

00:47:55 ◼   ► a new operating system moving your [TS]

00:47:57 ◼   ► platform for one CPU to another I guess [TS]

00:47:59 ◼   ► he wanted to show off his technical [TS]

00:48:01 ◼   ► chops I said look at me I know about [TS]

00:48:03 ◼   ► stuff I said how about similar not [TS]

00:48:05 ◼   ► really it's similar it both are [TS]

00:48:07 ◼   ► difficult tasks I will give him that is [TS]

00:48:09 ◼   ► that great writing you found another [TS]

00:48:10 ◼   ► thing that's difficult it is akin to [TS]

00:48:12 ◼   ► pushing a large rock up a hill also [TS]

00:48:14 ◼   ► difficult of John Rubinstein he says he [TS]

00:48:19 ◼   ► eventually went to work for palm did he [TS]

00:48:20 ◼   ► was he like a janitor for them he just [TS]

00:48:22 ◼   ► went to work for Tom maybe you know [TS]

00:48:24 ◼   ► helping out in the technology department [TS]

00:48:25 ◼   ► or something it wasn't like their CEO or [TS]

00:48:28 ◼   ► anything on him so that's the that's the [TS]

00:48:32 ◼   ► technical net picking now here's the [TS]

00:48:35 ◼   ► editorializing editorializing was weird [TS]

00:48:36 ◼   ► because this is what you were talking to [TS]

00:48:38 ◼   ► me about a lot over the last two weeks [TS]

00:48:39 ◼   ► or so I'm starting to read the book and [TS]

00:48:42 ◼   ► I'm like so how's it was this guy gonna [TS]

00:48:43 ◼   ► be like is he gonna simply tell the [TS]

00:48:46 ◼   ► events that happened and not sort of [TS]

00:48:48 ◼   ► insert his own opinion on them is he [TS]

00:48:51 ◼   ► going to sort of you know I what is it [TS]

00:48:55 ◼   ► going to be his editorial voice him [TS]

00:48:57 ◼   ► himself you know obviously you have [TS]

00:48:59 ◼   ► voiced by who you choose to quote what [TS]

00:49:01 ◼   ► you choose to emphasize and these are [TS]

00:49:03 ◼   ► the jobs of any biographer right but [TS]

00:49:07 ◼   ► there is a question of whether the [TS]

00:49:08 ◼   ► author himself is going to shove his own [TS]

00:49:09 ◼   ► opinion and a quickly became clear to me [TS]

00:49:12 ◼   ► but I didn't want this guy to put his [TS]

00:49:14 ◼   ► opinion in because I thought his opinion [TS]

00:49:16 ◼   ► was worthless because he knew nothing [TS]

00:49:17 ◼   ► all right I'd rather have him carefully [TS]

00:49:20 ◼   ► choose the opinions of others and laid [TS]

00:49:22 ◼   ► them out against each other which he did [TS]

00:49:23 ◼   ► poor job also but occasionally he throw [TS]

00:49:25 ◼   ► in these things [TS]

00:49:26 ◼   ► alright so here is a quoting Steve Jobs [TS]

00:49:30 ◼   ► talking talked about Bill Gates bill is [TS]

00:49:32 ◼   ► basically unimaginative as never [TS]

00:49:34 ◼   ► invented anything which is why I think [TS]

00:49:35 ◼   ► he's more comfortable now in full-on [TS]

00:49:37 ◼   ► philanthropy than in technology job said [TS]

00:49:39 ◼   ► unfairly [TS]

00:49:40 ◼   ► unfairly hey that's it he's just gonna [TS]

00:49:44 ◼   ► say I've decided it's unfair to [TS]

00:49:45 ◼   ► characterize no gates no supporting [TS]

00:49:47 ◼   ► evidence [TS]

00:49:47 ◼   ► no it's like in my personal opinion I'm [TS]

00:49:49 ◼   ► the author on narrating job said comma [TS]

00:49:51 ◼   ► unfair just lays it out there moves on [TS]

00:49:53 ◼   ► next sentence nothing about it [TS]

00:49:55 ◼   ► right uh this is talking about jobs and [TS]

00:50:02 ◼   ► flash and allowing flash would it to be [TS]

00:50:05 ◼   ► ported across platforms that meant you [TS]

00:50:07 ◼   ► know lowest common denominator you [TS]

00:50:08 ◼   ► wouldn't make it wouldn't be [TS]

00:50:09 ◼   ► applications that would use the unique [TS]

00:50:10 ◼   ► features of Apple's platform right and [TS]

00:50:12 ◼   ► so he quotes from Steve Jobs the whole [TS]

00:50:14 ◼   ► bunch of stuff about this and then you [TS]

00:50:15 ◼   ► go back to Isaac's and suddenly [TS]

00:50:17 ◼   ► editorializing talking about what job [TS]

00:50:19 ◼   ► said on that he was right losing the [TS]

00:50:22 ◼   ► ability to differentiate apples [TS]

00:50:23 ◼   ► platforms allowing them to be [TS]

00:50:24 ◼   ► commoditized like HP and Dell machines [TS]

00:50:26 ◼   ► would have meant death for the company [TS]

00:50:27 ◼   ► suddenly Isaacson is qualified to [TS]

00:50:29 ◼   ► declare unequivocally it with no [TS]

00:50:32 ◼   ► supporting evidence of than just you [TS]

00:50:34 ◼   ► know by Fiat Apple would have been dead [TS]

00:50:36 ◼   ► if it had allowed flash on its thing [TS]

00:50:38 ◼   ► it would just would have been the [TS]

00:50:39 ◼   ► imminent death for the company you know [TS]

00:50:42 ◼   ► I'm not like oh I think he made the [TS]

00:50:44 ◼   ► right decision for these reasons or it [TS]

00:50:46 ◼   ► fits with Brett just it would have [TS]

00:50:47 ◼   ► killed the company I'm alder Eisen [TS]

00:50:49 ◼   ► declare it to be true [TS]

00:50:51 ◼   ► so it's not like Walter Isaacson doesn't [TS]

00:50:56 ◼   ► know anything about anything he does [TS]

00:50:57 ◼   ► know something about writing because I [TS]

00:50:59 ◼   ► think work for was a Time magazine for a [TS]

00:51:01 ◼   ► long time stuff like that so here is an [TS]

00:51:03 ◼   ► example where he talks [TS]

00:51:04 ◼   ► what seems like more detail than other [TS]

00:51:07 ◼   ► topics probably because he knows more [TS]

00:51:08 ◼   ► about it when there was a Fortune [TS]

00:51:11 ◼   ► magazine piece published called the [TS]

00:51:13 ◼   ► trouble to Steve Jobs and Steve was [TS]

00:51:14 ◼   ► cranky about it and of course I think [TS]

00:51:15 ◼   ► sin was in that world of magazines and [TS]

00:51:17 ◼   ► knows these people and stuff so he [TS]

00:51:19 ◼   ► actually has some insight into this [TS]

00:51:20 ◼   ► thing so he seems like he was more [TS]

00:51:22 ◼   ► excited to write about them the other [TS]

00:51:23 ◼   ► things and this is the last bit of [TS]

00:51:27 ◼   ► Isaacson talking about him as the story [TS]

00:51:29 ◼   ► was being prepared Jobs invited summoned [TS]

00:51:32 ◼   ► fortune magazine editor Andy serwer [TS]

00:51:35 ◼   ► to Cupertino to pressure him to spike it [TS]

00:51:36 ◼   ► now if you do not work in the media [TS]

00:51:40 ◼   ► industry you may not know what spike it [TS]

00:51:42 ◼   ► means do you know what this means I have [TS]

00:51:43 ◼   ► never heard that term you can guess what [TS]

00:51:46 ◼   ► it means up from the context right [TS]

00:51:47 ◼   ► but it's obviously a term of art he's [TS]

00:51:49 ◼   ► pressuring the author of magazine [TS]

00:51:51 ◼   ► article to spike it spiking it is it was [TS]

00:51:54 ◼   ► I think was newspaper or a long time [TS]

00:51:55 ◼   ► when they would actually have a literal [TS]

00:51:57 ◼   ► spike like a big metal stick or poking [TS]

00:52:00 ◼   ► up from like a wooden base or something [TS]

00:52:01 ◼   ► and when you weren't going to publish a [TS]

00:52:04 ◼   ► story that you had printed out you would [TS]

00:52:05 ◼   ► take the the published story and you'd [TS]

00:52:07 ◼   ► whack it down over the spike which would [TS]

00:52:09 ◼   ► punch a hole through the middle the [TS]

00:52:10 ◼   ► paper and you'd stack up the papers on [TS]

00:52:11 ◼   ► this big skewer right [TS]

00:52:12 ◼   ► that's called spiking a story it's a [TS]

00:52:15 ◼   ► term of art in the publishing industry [TS]

00:52:16 ◼   ► he has no problem throwing that out [TS]

00:52:18 ◼   ► there [TS]

00:52:18 ◼   ► he doesn't explain that at all he uses [TS]

00:52:20 ◼   ► terminology he's familiar with in his [TS]

00:52:23 ◼   ► industry that's really not that relevant [TS]

00:52:25 ◼   ► here with no explanation [TS]

00:52:29 ◼   ► he also had an instance of this is where [TS]

00:52:32 ◼   ► I was just getting at the bottom of the [TS]

00:52:33 ◼   ► barrel and again I'm being cruel and [TS]

00:52:35 ◼   ► unfair but he did write ATM machine in [TS]

00:52:37 ◼   ► this book a lot of people think that's [TS]

00:52:41 ◼   ► okay because people just call it ATM [TS]

00:52:43 ◼   ► machine all the time attracting turnover [TS]

00:52:45 ◼   ► last week they said an EMP pulse so you [TS]

00:52:49 ◼   ► know maybe that just happens that's not [TS]

00:52:51 ◼   ► really affecting the book but does that [TS]

00:52:52 ◼   ► buzz does that bother you that when [TS]

00:52:54 ◼   ► people do things like that [TS]

00:52:55 ◼   ► it's a machine EMP pulse yeah yeah I [TS]

00:52:59 ◼   ► mean you know that that's I admit that's [TS]

00:53:03 ◼   ► me going a little bit too far but that's [TS]

00:53:05 ◼   ► that's the mindset I'm in alright so the [TS]

00:53:08 ◼   ► next second I hold on before we before [TS]

00:53:09 ◼   ► we do the next section let me yeah I [TS]

00:53:11 ◼   ► mean let me do a sponsor all right [TS]

00:53:14 ◼   ► reinvigorate done net [TS]

00:53:16 ◼   ► simple real-time web analytics with heat [TS]

00:53:18 ◼   ► maps that's it that's all you need to [TS]

00:53:19 ◼   ► know if you hear nothing else you've [TS]

00:53:22 ◼   ► heard enough but I will tell you a [TS]

00:53:23 ◼   ► little bit more they have real-time [TS]

00:53:25 ◼   ► analytics they help you track who is on [TS]

00:53:27 ◼   ► your site and learn what they're doing [TS]

00:53:29 ◼   ► in real time you don't have to wait an [TS]

00:53:31 ◼   ► hour you don't have to wait a day you [TS]

00:53:33 ◼   ► see it instantly but the coolest thing [TS]

00:53:35 ◼   ► for me the coolest thing are these heat [TS]

00:53:37 ◼   ► maps they show a heat map overlay it on [TS]

00:53:40 ◼   ► your website that shows you where [TS]

00:53:43 ◼   ► visitors are clicking the most on a web [TS]

00:53:45 ◼   ► page so that you can see if the design [TS]

00:53:48 ◼   ► that you've created or using is [TS]

00:53:49 ◼   ► effective you can change it based on [TS]

00:53:51 ◼   ► where people are going you can you can [TS]

00:53:53 ◼   ► drill down all of the sub pages it is [TS]

00:53:56 ◼   ► really really amazing and this is this [TS]

00:53:59 ◼   ► is true this is real I will share [TS]

00:54:01 ◼   ► something with you I got an email this [TS]

00:54:02 ◼   ► morning and I'm going to I'm not going [TS]

00:54:05 ◼   ► to excuse me to protect the innocent [TS]

00:54:07 ◼   ► I will not identify the person that sent [TS]

00:54:09 ◼   ► me this email but this is a real email [TS]

00:54:11 ◼   ► and this is the email holy crap that's a [TS]

00:54:14 ◼   ► helpful product I signed up for a year [TS]

00:54:16 ◼   ► just as you finished talking to Gruber [TS]

00:54:18 ◼   ► about it as soon as it loaded I was [TS]

00:54:19 ◼   ► seeing incoming traffic hitting dead [TS]

00:54:20 ◼   ► pages I realized in our last redesign [TS]

00:54:23 ◼   ► our coder had missed a few redirects I [TS]

00:54:24 ◼   ► have stats but it either wasn't showing [TS]

00:54:26 ◼   ► up or wasn't obvious to me lifesaver who [TS]

00:54:28 ◼   ► knows how long I would have overlooked [TS]

00:54:30 ◼   ► it and he says they even maintained the [TS]

00:54:33 ◼   ► 14-day free trial even though he already [TS]

00:54:35 ◼   ► paid so they're not charging him for [TS]

00:54:36 ◼   ► those two weeks so there is a 14-day [TS]

00:54:38 ◼   ► trial you can use a promo code 5x5 [TS]

00:54:42 ◼   ► you'll get 10% off as long as you have [TS]

00:54:45 ◼   ► an active account that's so essentially [TS]

00:54:46 ◼   ► forever so go check these guys out [TS]

00:54:49 ◼   ► reinvigorate net I'm using them on 5x5 [TS]

00:54:52 ◼   ► love this site you go to go sign up [TS]

00:54:54 ◼   ► everybody sign up right now alright next [TS]

00:54:58 ◼   ► section shallowness slash laziness ooh [TS]

00:55:02 ◼   ► this sounds like already a pet peeve of [TS]

00:55:05 ◼   ► yours know this I think this is more [TS]

00:55:06 ◼   ► gets to the heart of what I was talking [TS]

00:55:08 ◼   ► about earlier in the summary thing so [TS]

00:55:11 ◼   ► here is the author Isaacson talking [TS]

00:55:14 ◼   ► about a particular thing that Jobs does [TS]

00:55:16 ◼   ► on occasion this would backfire such as [TS]

00:55:18 ◼   ► when Jobs and I've insisted on using a [TS]

00:55:20 ◼   ► solid piece at a brushed aluminum for [TS]

00:55:21 ◼   ► the edge of the iPhone 4 even when [TS]

00:55:23 ◼   ► engineers worried that it could [TS]

00:55:24 ◼   ► compromise the antenna that is almost [TS]

00:55:26 ◼   ► the extent of his investigative [TS]

00:55:28 ◼   ► journalism into an antenna [TS]

00:55:29 ◼   ► that one said he talks a lot about the [TS]

00:55:31 ◼   ► press conference about a sodding headed [TS]

00:55:33 ◼   ► the message but the actual facts of the [TS]

00:55:34 ◼   ► antenna gate case he I mean that's it [TS]

00:55:38 ◼   ► engineers worried that it can compromise [TS]

00:55:41 ◼   ► the antenna is the extent of his [TS]

00:55:43 ◼   ► investigation he is apparently [TS]

00:55:44 ◼   ► determined that engineers worried about [TS]

00:55:45 ◼   ► this before the iPhone 4s waste that's [TS]

00:55:47 ◼   ► it antenna gate you know whether you [TS]

00:55:50 ◼   ► think it was overblown or not or [TS]

00:55:51 ◼   ► whatever you would think the guy with [TS]

00:55:52 ◼   ► the inside access could get more [TS]

00:55:54 ◼   ► information than you then could be [TS]

00:55:55 ◼   ► gleaned by simply watching the press [TS]

00:55:56 ◼   ► conference do you think do you think [TS]

00:55:58 ◼   ► though that there was there were certain [TS]

00:56:00 ◼   ► things that because and maybe this is [TS]

00:56:03 ◼   ► going to be your your final pointed that [TS]

00:56:06 ◼   ► was going to take place perhaps at the [TS]

00:56:08 ◼   ► very end of of this tirade and so [TS]

00:56:11 ◼   ► forgive me if I'm jumping ahead in some [TS]

00:56:13 ◼   ► way but do you think that Isaacson's [TS]

00:56:15 ◼   ► lack of understanding about the industry [TS]

00:56:18 ◼   ► and about what was really going on from [TS]

00:56:21 ◼   ► the technology perspective is is why he [TS]

00:56:25 ◼   ► didn't think of course I want to explore [TS]

00:56:27 ◼   ► this issue in more detail or or do you [TS]

00:56:30 ◼   ► think that for him going into this kind [TS]

00:56:31 ◼   ► of thing was an afterthought and he was [TS]

00:56:33 ◼   ► trying to focus on other things or the [TS]

00:56:36 ◼   ► things that he could comprehend I I [TS]

00:56:39 ◼   ► think he was its shallowness and [TS]

00:56:42 ◼   ► laziness I think he this is a topic [TS]

00:56:44 ◼   ► where he didn't know a lot about it to [TS]

00:56:45 ◼   ► learn about it he would need to research [TS]

00:56:47 ◼   ► a lot and he didn't have enough [TS]

00:56:49 ◼   ► information can know whether this was an [TS]

00:56:51 ◼   ► important thing or not and it's not as [TS]

00:56:52 ◼   ► if he said well I shouldn't talk about I [TS]

00:56:53 ◼   ► could talk about Steve Jobs himself [TS]

00:56:55 ◼   ► because this is the bio I shouldn't talk [TS]

00:56:56 ◼   ► about the sort of events of the company [TS]

00:56:59 ◼   ► and business things he spent so much [TS]

00:57:01 ◼   ► time talking about at one point I'm like [TS]

00:57:03 ◼   ► is this a Steve Jobs bio is this is just [TS]

00:57:05 ◼   ► a history of Apple right he spent so [TS]

00:57:06 ◼   ► much time talking about the company and [TS]

00:57:08 ◼   ► the politics of the company and the [TS]

00:57:10 ◼   ► industry our jobs was barely even [TS]

00:57:12 ◼   ► featured so that's not an excuse like oh [TS]