45: Star Wars is Not a Blog Post


00:00:02   this is hypercritical weekly talkshow [TS]

00:00:05   ruminating on exactly what is wrong in [TS]

00:00:07   the world of Apple and related [TS]

00:00:08   technologies and businesses nothing is [TS]

00:00:10   so perfect that it can't be complained [TS]

00:00:12   about by my co-host John siracusa I'm [TS]

00:00:17   Dan Benjamin today is December 9th 2011 [TS]

00:00:19   this is episode number 45 we would like [TS]

00:00:22   to say thanks to our sponsors smile [TS]

00:00:24   software and Squarespace we'd also like [TS]

00:00:29   to mention that this episode is brought [TS]

00:00:31   to you [TS]

00:00:32   bandwidth for it by stitcher smart radio [TS]

00:00:34   you can hear all the shows from five by [TS]

00:00:36   five thousand other great podcasts on [TS]

00:00:38   demand and on the go the stitchers free [TS]

00:00:41   mobile app I love this app here's goto [TS]

00:00:43   stitcher dot-com / 5 fi ve download it [TS]

00:00:47   today and you might even win a hundred [TS]

00:00:49   bucks John sir is a Jonathan or John [TS]

00:00:54   siracusa just John just don't wait and [TS]

00:00:57   so if I were to if we were to go pull [TS]

00:00:59   out your birth certificate jail it's [TS]

00:01:01   alright it's what you would see on it [TS]

00:01:02   not jail win that's right I'm a fan of [TS]

00:01:06   the jail in spelling not me no need the [TS]

00:01:10   age just English hmm so I'm not a back [TS]

00:01:16   to 100% today do I sound ok oh you sound [TS]

00:01:18   great yeah oh this is this is me with [TS]

00:01:20   the stuffy nose and I still have a cough [TS]

00:01:21   too so I will try to I'll try to be [TS]

00:01:23   muting what I COFF unlike certain other [TS]

00:01:25   John's with an H instead he had his hand [TS]

00:01:28   on the finger on the mute button and in [TS]

00:01:29   cough the whole time yeah something you [TS]

00:01:32   know if York office too bad sometimes [TS]

00:01:33   you just can't just can't make through [TS]

00:01:35   the button you're just coughing all the [TS]

00:01:36   time but I'll do my best [TS]

00:01:38   alright I trust you yeah you ready for [TS]

00:01:41   some follow-up I'm always ready for [TS]

00:01:44   follow-up John all right we'll start [TS]

00:01:47   with though I think this whole episode [TS]

00:01:48   actually is going to be follow up I have [TS]

00:01:50   some wow new topics here and there but [TS]

00:01:54   they're really kind of follow up type [TS]

00:01:55   things [TS]

00:01:55   oh come on by the way my friend is [TS]

00:01:57   telling me that Jo n is short for [TS]

00:01:59   Jonathan it's not an alternate spelling [TS]

00:02:02   of Jo HN so if you see John jo n that is [TS]

00:02:07   an abbreviation for Jonathan if you see [TS]

00:02:09   John Jo HN it's likely not an [TS]

00:02:11   abbreviation for anything this is what [TS]

00:02:13   my friend says do you trust him he's [TS]

00:02:17   pretty book smart Wow coming from you [TS]

00:02:22   man who reads a lot well I'm saying that [TS]

00:02:27   as a backhanded compliment to say that [TS]

00:02:28   he's not very street smart oh all right [TS]

00:02:33   all right [TS]

00:02:34   some presuming so as I was saying this [TS]

00:02:35   this is mostly going to be follow up but [TS]

00:02:38   they're gonna be long follow-up so I [TS]

00:02:39   didn't even bother trying to put [TS]

00:02:40   anything at the tail end of this because [TS]

00:02:41   I know we're just going to go to the end [TS]

00:02:42   these things that I have sure we'll [TS]

00:02:45   start with the the bite-size follow-up [TS]

00:02:50   we got one more pronunciation follow-up [TS]

00:02:52   and it's game related just love the the [TS]

00:02:55   pronunciation fault it's the the [TS]

00:02:56   PlayStation handheld game console that [TS]

00:03:00   Sony makes called the PlayStation VI ta [TS]

00:03:03   and I've talked about this [TS]

00:03:04   several different times and several [TS]

00:03:06   different shows and always waffled about [TS]

00:03:08   how you're supposed to pronounce it well [TS]

00:03:10   Chris Moore writes to tell me that it's [TS]

00:03:11   Vita the ITA is Brown's Vita and how do [TS]

00:03:18   I know he's right how do we know he's we [TS]

00:03:20   don't we wait what you do is you say [TS]

00:03:21   this on the show and then if someone if [TS]

00:03:23   we're wrong 50 people write in and say [TS]

00:03:25   that Chris Moore does nobody's talking [TS]

00:03:26   about and it's not actually betta it's [TS]

00:03:28   vitae or something else no it really [TS]

00:03:31   bugs people like if we if we are [TS]

00:03:33   typically it's me but if we say [TS]

00:03:34   something incorrectly not I'm not [TS]

00:03:36   talking about factually which naturally [TS]

00:03:38   would bug somebody but if we Eve you if [TS]

00:03:39   there's a slight mispronunciation even [TS]

00:03:42   slight ah people just oh they lose it [TS]

00:03:46   they come apart at the seams well you [TS]

00:03:49   know with proper nouns it's tough [TS]

00:03:51   because the author just made up words [TS]

00:03:52   and you're not sure how to pronounce [TS]

00:03:54   stuff like that with regular English [TS]

00:03:57   words I think that's that's more valid [TS]

00:04:00   to call people on that sure but I we [TS]

00:04:03   want we strive for accuracy here and [TS]

00:04:05   actually going back to the other one [TS]

00:04:06   that I had the pronunciation thing for [TS]

00:04:08   the PlayStation game spelled ICO that I [TS]

00:04:12   always call ICO but the apparently [TS]

00:04:14   correct pronunciation in Japanese is eco [TS]

00:04:16   I wondering like was it just me I just [TS]

00:04:20   happened to pick the wrong pronunciation [TS]

00:04:21   for this game and never had occasion to [TS]

00:04:23   say the name of the game you know as is [TS]

00:04:24   with many of these proper nouns that you [TS]

00:04:26   read it online [TS]

00:04:27   you write it online you write it at IMS [TS]

00:04:29   and emails but you never actually say it [TS]

00:04:31   or if you do say it you know no one [TS]

00:04:33   cares you just use your pronunciation it [TS]

00:04:35   just sails by well I was thinking back [TS]

00:04:37   to where I might have gotten ICO from or [TS]

00:04:40   whether the pronunciation in the u.s. is [TS]

00:04:42   supposed to be different or where the [TS]

00:04:44   world is wrong together and so I started [TS]

00:04:45   doing some Google searches for the game [TS]

00:04:47   you know putting a quiz like ICO [TS]

00:04:49   pronounciation and stuffing to see lots [TS]

00:04:50   of people having different theories and [TS]

00:04:52   a couple different people coming up with [TS]

00:04:53   I go here's the Japanese characters and [TS]

00:04:54   it's unambiguous in Japanese but one of [TS]

00:04:57   the things you find doing searches are a [TS]

00:04:59   lot of walkthroughs on YouTube where you [TS]

00:05:01   see people playing the game and a lot of [TS]

00:05:02   times the walkthroughs have a narrator [TS]

00:05:04   describing what he's doing and or at the [TS]

00:05:07   beginning of the walkthrough they say [TS]

00:05:08   Here I am and I'm playing all those all [TS]

00:05:10   those walkthrough say ICO doesn't mean [TS]

00:05:11   it's right it's just strange that the I [TS]

00:05:14   guess the American default pronunciation [TS]

00:05:17   when they see ICO is ICO instead of Eco [TS]

00:05:22   alright moving on from pronunciation I [TS]

00:05:25   shoved in this follow up just is a [TS]

00:05:26   little tiny thing that I want to cover [TS]

00:05:31   before I get to the other stuff add in [TS]

00:05:32   there I think you talked about it on the [TS]

00:05:34   talk show the new iBooks UI yes John was [TS]

00:05:38   talking about that which now there is an [TS]

00:05:40   option to remove the Chrome and and you [TS]

00:05:44   just the entire expanse of the screen is [TS]

00:05:47   now taken up just by the the page so you [TS]

00:05:49   don't have the extra chrome around there [TS]

00:05:50   yeah it's an option it's not a default I [TS]

00:05:53   don't remember if I complained about the [TS]

00:05:55   iBooks UI at any point or if I felt like [TS]

00:05:57   it was so so terrible that it wasn't [TS]

00:06:00   worth even talking about but but yeah [TS]

00:06:02   I've always hated that stupid image of a [TS]

00:06:05   book inside an iPad it's it's an Akron [TS]

00:06:08   is thick it's skeuomorphic it's just it [TS]

00:06:11   doesn't serve a purpose and they didn't [TS]

00:06:13   even go whole hog with like changing the [TS]

00:06:15   thickness of the pages that you go [TS]

00:06:16   through the book it's just it's just [TS]

00:06:17   horrible it's taking up space right and [TS]

00:06:19   it's not you know but on the other hand [TS]

00:06:22   but the same same thing I said in my [TS]

00:06:23   line review so why does Apple do this [TS]

00:06:25   well it's whimsical and fun and reminds [TS]

00:06:27   people a book so if you're demoing an [TS]

00:06:29   iPad in the store you want to go to that [TS]

00:06:30   thing lets you read books online you're [TS]

00:06:32   like oh wow looks like a book and like [TS]

00:06:33   it makes you comfortable with the idea [TS]

00:06:36   that what you're doing is reading a book [TS]

00:06:37   quiz it looks just like the books you're [TS]

00:06:38   used to [TS]

00:06:39   in that respects the same reason I hate [TS]

00:06:41   it of course that this is not supposed [TS]

00:06:43   to be the old medium is suppose to be [TS]

00:06:44   the new medium but that smooth kind of [TS]

00:06:46   entry ramp and comforting feeling of [TS]

00:06:49   familiarity [TS]

00:06:50   I bet sells a lot of iPads you know when [TS]

00:06:52   you see on the ads on TV if you just [TS]

00:06:54   showed a page with a bunch of text on it [TS]

00:06:55   that means nothing to anybody before you [TS]

00:06:57   show something that looks like a book [TS]

00:06:58   and with some text on today see the book [TS]

00:07:00   part like oh I can read books on this [TS]

00:07:02   thing ah okay right hang on hang on a [TS]

00:07:04   second that might make sense for the [TS]

00:07:06   iPad but what about for Mac os10 what's [TS]

00:07:09   what's the reason behind doing that with [TS]

00:07:12   iCal or address book then oh yeah well I [TS]

00:07:15   like I said it's the same the same ideas [TS]

00:07:17   that uh well it's two separate things [TS]

00:07:20   one is why did this come to pass and I [TS]

00:07:23   think the answer to that we all assume [TS]

00:07:25   is because that's how Steve Jobs wanted [TS]

00:07:27   it right but that that doesn't say like [TS]

00:07:29   what is the value of this feature [TS]

00:07:30   independent of how it got to be this way [TS]

00:07:32   does this way have any value and I think [TS]

00:07:35   on the Mac it has the same type of value [TS]

00:07:37   in that oh this is the nadar's book it [TS]

00:07:40   looks like the address book I'm familiar [TS]

00:07:41   with the calendar thing less so because [TS]

00:07:44   you know it looks like a tear-off [TS]

00:07:45   calendar kind of but it's got buttons [TS]

00:07:47   all over it or whatever on the opposite [TS]

00:07:50   side of that or all the things that are [TS]

00:07:51   bad about it and I think it's a net [TS]

00:07:53   negative in both places a pretty big net [TS]

00:07:55   negative in both cases but there is [TS]

00:07:59   there are reasons there are rational [TS]

00:08:02   reasons in the Pro column for this type [TS]

00:08:04   of look but it for reading it's just [TS]

00:08:06   it's just hideous because after the [TS]

00:08:09   first five minutes that you sort of [TS]

00:08:11   realize that yeah this is where you go [TS]

00:08:12   to read your books that's just all [TS]

00:08:14   visual noise you don't ever look at the [TS]

00:08:16   edges they provide you know information [TS]

00:08:17   they take up room that could be filled [TS]

00:08:19   with content or just just empty space to [TS]

00:08:22   be you know visually more calming it's [TS]

00:08:24   just not you read books it's thousands [TS]

00:08:27   and thousands of screens full of text [TS]

00:08:28   and that other stuff is just in the way [TS]

00:08:31   so calling it calling it full screen [TS]

00:08:34   mode is kind of one of those I don't [TS]

00:08:38   know how they came up with it though [TS]

00:08:39   it's already full screen iBooks always [TS]

00:08:41   took up the entire screen they just had [TS]

00:08:43   to come up with a name for it that's not [TS]

00:08:44   like stop showing the ugly crap mode or [TS]

00:08:48   non skeuomorphic mode or like [TS]

00:08:52   expert mode or after the first five [TS]

00:08:54   minutes mode or you know it's almost [TS]

00:08:57   like you should have call the other mode [TS]

00:08:58   demo mode like they have demo mode for [TS]

00:09:00   the TVs where they crank up the [TS]

00:09:01   brightness and saturation right so [TS]

00:09:03   everything looks like a funhouse but [TS]

00:09:04   that draws people to the things in the [TS]

00:09:05   store they don't ship the TVs in that [TS]

00:09:07   mode and once you get at home [TS]

00:09:09   you hope it's not in that mode and if it [TS]

00:09:11   is I would hope that you change it [TS]

00:09:12   represent in the store they go into like [TS]

00:09:14   display mode or demo mode so that's like [TS]

00:09:16   what iBooks is now the question is [TS]

00:09:18   should they change the default obviously [TS]

00:09:21   on the in-store displays I think it's in [TS]

00:09:22   everyone's interest to keep the the [TS]

00:09:24   crazy book look because I mean draws [TS]

00:09:27   people over to it and it makes it [TS]

00:09:28   understandable to people who have no [TS]

00:09:29   idea that you can read books on this [TS]

00:09:30   flat screen thing that this is the place [TS]

00:09:33   where you go to read books and here's a [TS]

00:09:34   book and isn't it cute and it's Winnie [TS]

00:09:35   the Pooh it's a little image the same [TS]

00:09:37   reason they wish your demos with books [TS]

00:09:38   with images and stuff like that you're [TS]

00:09:40   going to read a novel they're most [TS]

00:09:41   likely if you're going to read something [TS]

00:09:42   but they want to show them we need the [TS]

00:09:43   Pooh thing because all look it's got the [TS]

00:09:44   little title header and the drop cap and [TS]

00:09:46   the picture we need the Pooh and it's [TS]

00:09:47   cute and looks like a little book really [TS]

00:09:51   I don't get expert users I don't think [TS]

00:09:53   should get too upset about the faults [TS]

00:09:55   because we know how to change the [TS]

00:09:57   defaults it may be a disservice to [TS]

00:10:00   regular users who will never know that [TS]

00:10:02   there's a way to change it that they're [TS]

00:10:04   going to be staring at that weird book [TS]

00:10:06   thing but in the grand scheme of things [TS]

00:10:07   up they'll probably get over it but it [TS]

00:10:11   is the fact they called it full screen [TS]

00:10:14   mode I would never have guessed they [TS]

00:10:15   would have used that sort of language [TS]

00:10:17   jiu-jitsu to try to give it a name [TS]

00:10:21   they'd like you know admit no fault a [TS]

00:10:23   but provide a feature that obviously it [TS]

00:10:27   you know they need and also iBooks I [TS]

00:10:29   continue to get the impression that [TS]

00:10:30   iBooks is not doing great like Amazon is [TS]

00:10:34   just eating their lunch now amazon seems [TS]

00:10:36   to have a better selection sometimes [TS]

00:10:37   better pricing the Kindle app is [TS]

00:10:40   everywhere if you ask anyone what should [TS]

00:10:42   I get from my e-reader thing they say [TS]

00:10:43   Kindles got the mind share in terms of [TS]

00:10:45   books and it's like apples thing isn't [TS]

00:10:46   also-ran which is not the position [TS]

00:10:48   apples used to being in with this [TS]

00:10:50   digital sales where iTunes is not an [TS]

00:10:51   also-ran alright they're they're the [TS]

00:10:54   dominant player in music and I don't [TS]

00:10:57   know how they're doing in video but [TS]

00:10:58   because it's tied to the iTunes name [TS]

00:11:00   like they feel like yeah we're the big [TS]

00:11:01   dog where iTunes but iBooks is not the [TS]

00:11:03   big dog I don't know [TS]

00:11:04   whatever will and so having this having [TS]

00:11:08   the weird book looking thing is a great [TS]

00:11:10   way to sell iPads and I think that's why [TS]

00:11:12   it's serving apples interest but it's [TS]

00:11:15   not a great way to become the dominant [TS]

00:11:16   power or even a big player in the book [TS]

00:11:19   market and I think the full-screen mode [TS]

00:11:22   is a recognition that we were you know [TS]

00:11:24   apples behind on readers they're doing [TS]

00:11:27   this silly thing which is good way to [TS]

00:11:28   sell iPads but it's not really a good [TS]

00:11:29   way to attract the readers the readers [TS]

00:11:31   know like the serious ebook reader [TS]

00:11:33   things I don't know any serious ebook [TS]

00:11:34   reader person who intentionally buys an [TS]

00:11:36   iBook version rather than a kindle [TS]

00:11:38   version or series ebook reader people [TS]

00:11:39   are heavily invested in the Kindle [TS]

00:11:41   infrastructure and iBooks is like [TS]

00:11:43   curiosity I can't remember less than [TS]

00:11:45   I've launched iBooks to do anything [TS]

00:11:46   other than perhaps look at a PDF because [TS]

00:11:48   the thing prompts me and it wants open [TS]

00:11:50   it in books and I say fine all right [TS]

00:11:55   know that well they're not you know [TS]

00:11:56   there are a lot of people who very much [TS]

00:11:58   like that that effect you're describing [TS]

00:12:01   when they're in store and to them like [TS]

00:12:02   flipping the page and seeing it stay [TS]

00:12:04   right under your finger as you turn the [TS]

00:12:06   page that's that's like the selling [TS]

00:12:07   point for them that makes you buy an [TS]

00:12:09   iPad but it doesn't like they'll know [TS]

00:12:11   they'll never read a book on it anyway [TS]

00:12:13   yeah well if you were to become an [TS]

00:12:15   e-book reader like you know you would [TS]

00:12:16   never read books on the thing but you [TS]

00:12:18   decide you're going to give it a try and [TS]

00:12:19   you find that you like the advantage the [TS]

00:12:20   review will very quickly find yourself [TS]

00:12:21   sliding into the Kindle world or the [TS]

00:12:23   Kindle ecosystem I imagine because you [TS]

00:12:24   will start connecting with other heavy [TS]

00:12:27   eBook readers and they will suggest to [TS]

00:12:29   you that you are using iBooks so you [TS]

00:12:30   should try Kindle or you know just try [TS]

00:12:32   the Kindle Regency which is if you like [TS]

00:12:34   it and it's connected to your Amazon [TS]

00:12:35   account and you can put stuff on your [TS]

00:12:37   you know well you'll get sucked into [TS]

00:12:39   that ecosystem usually and I'm not a big [TS]

00:12:40   fan of the Kindle reader either I've I [TS]

00:12:42   was a big fan of an e-reader which was [TS]

00:12:44   the reader made by friends of mine back [TS]

00:12:46   at the e-book company that I worked for [TS]

00:12:49   years ago because it had all the [TS]

00:12:51   features that kindled is slowly [TS]

00:12:52   grudgingly added when the Kindle reader [TS]

00:12:54   first came out for iOS so like this is [TS]

00:12:56   their reader it's got one-eighth of the [TS]

00:12:57   features you know across we're used to [TS]

00:12:59   this is a reader they've been developed [TS]

00:13:00   over many many years and it had a [TS]

00:13:02   different fonts and it just customizable [TS]

00:13:04   color schemes and different schemes [TS]

00:13:06   returning pages and all sorts of [TS]

00:13:07   customization that we were all used to [TS]

00:13:08   you know if you're an expert user you [TS]

00:13:10   want what I want it to be tap left and [TS]

00:13:11   right turn pages I wanted to be top and [TS]

00:13:13   bottom I want to be swipe to turn pages [TS]

00:13:14   I like this fun I have a custom color [TS]

00:13:16   scheme I know [TS]

00:13:17   I have my sets of highlights and stuff [TS]

00:13:19   and I want those house to be preserved [TS]

00:13:20   when I updated you know all the things [TS]

00:13:22   that Amazon is slowly gradually been [TS]

00:13:24   adding but the first Kindle app they [TS]

00:13:26   came out was like you know barely enough [TS]

00:13:30   to okay I can read books on that I guess [TS]

00:13:32   but this doesn't have one eighth of the [TS]

00:13:33   features so it took me a while to come [TS]

00:13:35   over to Kindle but inevitably as they've [TS]

00:13:37   come to dominate content distribution I [TS]

00:13:39   buy Kindle e-books I read them in the [TS]

00:13:41   Kindle reader and I suffer through the [TS]

00:13:43   ways in which the Kindle reader is not [TS]

00:13:44   up to the umpteen features that I liked [TS]

00:13:47   an e-reader but now basically all in the [TS]

00:13:49   Kindle reader alright what ails [TS]

00:13:54   Microsoft we talked about that a couple [TS]

00:13:56   shows ago I got some follow up on that [TS]

00:13:59   Michael Anderson wrote something called [TS]

00:14:01   in defense of Microsoft and in [TS]

00:14:03   parentheses or you cannot have your cake [TS]

00:14:04   and eat it too [TS]

00:14:05   and I let the length of that will be the [TS]

00:14:09   show notes it's a nice blog post and he [TS]

00:14:11   brings up a good point that I missed in [TS]

00:14:12   my whole discussion which was that [TS]

00:14:16   Microsoft's fear then and now may not [TS]

00:14:21   have in addition to I think it's in [TS]

00:14:23   addition to being afraid that someone [TS]

00:14:25   would eat their lunch that someone would [TS]

00:14:26   take all their customers that they [TS]

00:14:27   didn't serve them someone else would [TS]

00:14:29   that the idea that Microsoft's biggest [TS]

00:14:32   competitor is not another company but [TS]

00:14:34   previous versions of Microsoft's own [TS]

00:14:36   products so that the enterprise will not [TS]

00:14:40   go to a different vendor they'll simply [TS]

00:14:42   stick with whatever version of Windows [TS]

00:14:43   they have and that's bad for Microsoft [TS]

00:14:44   because Microsoft wants recurring [TS]

00:14:45   revenues they don't want people to use [TS]

00:14:47   for example Windows XP for five years [TS]

00:14:49   running they want you know upgrade [TS]

00:14:50   please upgrade you know so Microsoft [TS]

00:14:53   kind of painted itself in this corner by [TS]

00:14:56   not providing an upgrade to xp for so [TS]

00:14:58   long they had sort of regroup and do all [TS]

00:15:00   those big security patches to XP and [TS]

00:15:02   then they put out Vista which was not a [TS]

00:15:03   big hit so it wasn't until seven before [TS]

00:15:05   Microsoft had a had a good answer for [TS]

00:15:08   why enterprises should upgrade but that [TS]

00:15:11   idea longer upgrade cycles that's [TS]

00:15:14   something that Microsoft also fears and [TS]

00:15:16   you can understand why because it's just [TS]

00:15:17   it's it's pinching off their their [TS]

00:15:20   revenue hose and so the point in this [TS]

00:15:23   article one the points in his article is [TS]

00:15:24   that if Microsoft had focused on the [TS]

00:15:26   consumers instead of the enterprise [TS]

00:15:28   regardless of whether it was the right [TS]

00:15:30   strategy it would have come [TS]

00:15:31   a big cost because even if no one took [TS]

00:15:33   as I said I think their hand was strong [TS]

00:15:35   if no one else was going to take those [TS]

00:15:36   customers someone else could take them [TS]

00:15:38   or wanted to take them it would still [TS]

00:15:39   hurt Microsoft because if they didn't [TS]

00:15:42   serve the customers the customers in be [TS]

00:15:43   even less motivated to upgrade so that [TS]

00:15:45   was a good point longer upgrade cycles [TS]

00:15:49   are actually worse too into Microsoft [TS]

00:15:52   than someone else stealing their [TS]

00:15:54   customers which is it you know I was [TS]

00:15:57   trying to make that point by saying that [TS]

00:15:59   they had such a strong hand those [TS]

00:16:00   customers more weren't going to go [TS]

00:16:01   somewhere else but even they did go to [TS]

00:16:03   someone else that would have been the [TS]

00:16:04   other scenario I described which is [TS]

00:16:05   Microsoft really needs to slim down [TS]

00:16:08   before it can rise from the ashes as a [TS]

00:16:10   more consumer focused company long [TS]

00:16:12   upgrade cycles are the worst of both [TS]

00:16:13   worlds because you have you have most of [TS]

00:16:16   the drawbacks of someone else taking [TS]

00:16:17   their customers but none of the benefits [TS]

00:16:19   you're still on the hook you're still [TS]

00:16:20   like trying to get those customers [TS]

00:16:22   you're still tied into the enterprise [TS]

00:16:24   and trying to serve you just doing a bad [TS]

00:16:25   job of it so you don't get the freedom [TS]

00:16:26   of saying oh well someone else took [TS]

00:16:28   those guys we can go off and focus on [TS]

00:16:29   something else right and I still think [TS]

00:16:32   even with longer upgrade cycles [TS]

00:16:34   Microsoft still had a good hand there [TS]

00:16:36   you know they can't stay on Windows 95 [TS]

00:16:38   or 98 or NT right they can't stay on [TS]

00:16:40   that forever right they were always [TS]

00:16:41   going to upgrade you never had that if [TS]

00:16:43   no one was going to take them yes the [TS]

00:16:45   upgrade cycles would be longer but you [TS]

00:16:46   should just you know there you get them [TS]

00:16:49   eventually and Windows 7 you know you [TS]

00:16:51   can have a big delay to shore up your [TS]

00:16:53   existing operating system then you can [TS]

00:16:55   have a complete flop like like Vista but [TS]

00:16:57   eventually you know people upgrade to [TS]

00:16:59   Windows 7 so Microsoft's continuing to [TS]

00:17:08   commitment to IT it has kind of [TS]

00:17:11   prevented the big disruption that could [TS]

00:17:13   have sped this process along so they [TS]

00:17:16   didn't leave those customers behind they [TS]

00:17:19   continued to serve them they did suffer [TS]

00:17:21   through some lock upgrade cycles that [TS]

00:17:22   was really of their own doing no one [TS]

00:17:24   else was interested in oh so customers [TS]

00:17:25   no one else took them right but is this [TS]

00:17:29   the the meta point I want to get to here [TS]

00:17:31   is that this workers in IT the trend is [TS]

00:17:37   away from 80 as gatekeepers and towards [TS]

00:17:43   more independence [TS]

00:17:45   so even today you have workers kind of [TS]

00:17:47   want to use what they want to use it [TS]

00:17:48   that that let's start with the iPhone [TS]

00:17:50   where iPhone wasn't supported the [TS]

00:17:52   enterprise you're supposed to use a [TS]

00:17:53   blackberry but people like the iPhone it [TS]

00:17:56   you know especially you know rich top [TS]

00:17:58   level executive to get that first iPhone [TS]

00:17:59   for six hundred bucks not and they say [TS]

00:18:01   well these things in great I want to use [TS]

00:18:03   this at work in the IT department now [TS]

00:18:04   you got to use blackberry we are all we [TS]

00:18:06   are heavily tied into that with [TS]

00:18:06   contracts blah blah now like well I'm [TS]

00:18:08   getting the iPhone anyway I'll try to [TS]

00:18:09   figure it out of your in the network and [TS]

00:18:10   at the exact is high enough they say I [TS]

00:18:12   don't care what our policy is I don't [TS]

00:18:14   care what you tell the other employees [TS]

00:18:15   do you're going to get my iPhone the [TS]

00:18:16   network which I like playing with [TS]

00:18:17   iPhones and it's a fun little toy and [TS]

00:18:19   I'm in charge and you also see that with [TS]

00:18:23   Max is harder but but if an executive on [TS]

00:18:25   a Mac laptop or iPads and all that stuff [TS]

00:18:27   right so regular computers like pcs used [TS]

00:18:31   to have gatekeepers to used to have to [TS]

00:18:33   bring your stack of punch cards and no [TS]

00:18:35   I'm not actually [TS]

00:18:36   old enough to have done this but my [TS]

00:18:37   father is to bring your stack of punch [TS]

00:18:40   cards to the man with the pocket [TS]

00:18:41   protector and the lab coat and you hand [TS]

00:18:42   him the cards and then he takes your [TS]

00:18:44   cards and feeds them into a machine and [TS]

00:18:45   then you come back and you get a [TS]

00:18:46   printout of how your thing ran and if [TS]

00:18:48   you had a bug or whatever right then [TS]

00:18:49   there was men to be like priests of the [TS]

00:18:52   computer world and you would go to them [TS]

00:18:53   with your offering and they controlled [TS]

00:18:55   the computer filled the room with you [TS]

00:18:57   know false floors on it it was just [TS]

00:18:58   there's not something that you had in [TS]

00:18:59   front of you and eventually a computer [TS]

00:19:02   came to be on your desk now octi a [TS]

00:19:04   corporate IT is still stuck in that [TS]

00:19:06   gatekeeper mode the computer is on your [TS]

00:19:07   desk but it's not your computer you IT [TS]

00:19:09   controls it they want to control whether [TS]

00:19:12   you're large install any software on [TS]

00:19:13   there they are pushing updates to you [TS]

00:19:15   without you know you having any say in [TS]

00:19:17   it they're running virus scanners on [TS]

00:19:19   your stuff they're they're upgrading [TS]

00:19:21   your operating system when they say it's [TS]

00:19:22   time to upgrade you know no there is a [TS]

00:19:25   continuum between a guy with lab coat [TS]

00:19:27   accepting punch cards and complete [TS]

00:19:29   anarchy right but IT is way over into [TS]

00:19:32   the gatekeeper side of the spectrum [TS]

00:19:34   especially as compared to how we use [TS]

00:19:36   computing in our in our daily life so as [TS]

00:19:39   computers become more like appliances [TS]

00:19:42   like a toaster you know the post PC era [TS]

00:19:44   or even the Mac was suppose to be of a [TS]

00:19:46   second appliance it's not like a regular [TS]

00:19:47   PC things I think will loosen up you [TS]

00:19:51   know like a corporation's [TS]

00:19:52   corporate IT or just that the [TS]

00:19:53   corporation's general they don't dictate [TS]

00:19:55   for the most part what kinds of like [TS]

00:19:57   pens and paper you can use you can just [TS]

00:20:00   go to the staples catalog and bring it [TS]

00:20:01   to the office manager and say I need a [TS]

00:20:02   couple of black markers and a sparkly [TS]

00:20:05   silver marker because I want to do some [TS]

00:20:06   stuff on the whiteboard or whatever and [TS]

00:20:08   they'll order this stuff for you right [TS]

00:20:09   the the office manager in most cases is [TS]

00:20:12   not the gatekeeper of pens and papers I [TS]

00:20:15   know sorry you can't buy that paper we [TS]

00:20:16   only buy this kind of paper and and the [TS]

00:20:18   reason that's different from IT is [TS]

00:20:19   because like whatever it's a pen so it's [TS]

00:20:21   a piece of paper you know you're not [TS]

00:20:24   going to need any support we all we [TS]

00:20:25   don't support that kind of pen in this [TS]

00:20:27   company you're going to take off the cap [TS]

00:20:28   and you're going to use it right so the [TS]

00:20:30   more something is like an appliance like [TS]

00:20:33   a pen or paper or dishwasher or [TS]

00:20:36   something we assume that anybody can use [TS]

00:20:37   and you don't need support and it's not [TS]

00:20:39   this complicated thing the more [TS]

00:20:40   computers get like that the less [TS]

00:20:42   there'll be this centralized corporate [TS]

00:20:44   control of things now there will be [TS]

00:20:46   still legal and financial implications [TS]

00:20:48   like the same reason that corporations [TS]

00:20:50   generally don't want you to buy your own [TS]

00:20:52   equipment and use it because they want [TS]

00:20:54   you know well we will supply we will [TS]

00:20:57   purchase and own the equipment and it [TS]

00:20:58   will be part of the company whatever but [TS]

00:21:00   well let you pick whatever you want so [TS]

00:21:01   they'll buy the pens for you they don't [TS]

00:21:03   want you to go out and spend your own [TS]

00:21:04   money on pens and then use them and [TS]

00:21:05   getting some lawsuits that will I bought [TS]

00:21:07   all the pens this project so I don't [TS]

00:21:08   know the legal implications of this I'm [TS]

00:21:10   not a lawyer but in general they want to [TS]

00:21:11   be the ones to buy the supplies but [TS]

00:21:13   they're not going to dictate right so [TS]

00:21:16   all this is say is that regardless of [TS]

00:21:18   whether someone took Microsoft's [TS]

00:21:20   customers or their upgrade cycles got [TS]

00:21:21   longer or whatever Microsoft in long [TS]

00:21:24   term is going to need to change to focus [TS]

00:21:27   on making the users happy and not the IT [TS]

00:21:29   department happy because increasingly [TS]

00:21:30   the users are going to be the ones [TS]

00:21:31   making decisions about what gets used as [TS]

00:21:33   computers become more like appliances [TS]

00:21:35   you know iPads are certainly way more [TS]

00:21:36   like appliances than PCs work [TS]

00:21:39   you don't need centralized control that [TS]

00:21:41   you know the the app store is locked [TS]

00:21:43   down and you know this they can have a [TS]

00:21:44   corporate app store that pushes their [TS]

00:21:46   applications so that say I bet and stuff [TS]

00:21:48   like that but it's much less of a you [TS]

00:21:50   know I I have got a virus on my iPad I [TS]

00:21:52   accidentally clicked on a link and now [TS]

00:21:54   my iPad is really slow and you know all [TS]

00:21:57   those things that don't happen on iPads [TS]

00:21:58   do happen on PCs we're moving more [TS]

00:22:00   towards the appliance model so [TS]

00:22:02   inevitably this is the direction the [TS]

00:22:04   trend is going Microsoft will have to [TS]

00:22:05   change its focus it will have to change [TS]

00:22:08   who it's making happy and if it weights [TS]

00:22:10   a really long time to do that [TS]

00:22:11   someone else's can either lunch because [TS]

00:22:12   Apple for example is already so so [TS]

00:22:14   heavily focused or the past 10 years or [TS]

00:22:17   whatever on making the user happy not [TS]

00:22:19   making that tea department happy so it [TS]

00:22:22   could be the marketing oh this one's [TS]

00:22:23   like my girls can get the lunch eaten [TS]

00:22:24   because they're going to say oh we're [TS]

00:22:27   making the IT department happy [TS]

00:22:28   eventually you have to make the customer [TS]

00:22:30   happy and if you don't Apple will and [TS]

00:22:32   they're going to lose out not because [TS]

00:22:34   they didn't serve the IT customers but [TS]

00:22:36   because they did serve the ID customer [TS]

00:22:37   it's like the opposite reason that [TS]

00:22:39   someone's going to take all their their [TS]

00:22:40   sales away they thought well if we don't [TS]

00:22:42   if we don't do exactly what I tease [TS]

00:22:43   we're going to lose that market you're [TS]

00:22:45   going to lose that market if you do [TS]

00:22:46   exactly what I do says Keefe Selby had [TS]

00:22:50   another point on here is complaining [TS]

00:22:54   that I'm saying that everyone should be [TS]

00:22:56   like Apple I'll read a couple of short [TS]

00:22:58   passages from his email to look at [TS]

00:23:00   Microsoft and say they should be more [TS]

00:23:01   like Apple's little short-sighted not [TS]

00:23:02   very creative they meaning Microsoft has [TS]

00:23:05   never been an idea company they've never [TS]

00:23:06   been innovative they serve the corporate [TS]

00:23:08   sector and are good at that would you [TS]

00:23:10   suggest that IBM Oracle should be more [TS]

00:23:12   like Apple and Apple is unique and by [TS]

00:23:15   that comparison one should look in [TS]

00:23:16   nearly every company out there and say [TS]

00:23:17   they should be more like app this is a [TS]

00:23:19   tendency they know because we like Apple [TS]

00:23:21   and we say like why why can't the [TS]

00:23:22   company that makes my tires be more like [TS]

00:23:24   Apple like in my car account even more [TS]

00:23:25   like Apple blah blah but it's not just [TS]

00:23:28   sort of fanboy ism and saying I like [TS]

00:23:30   Apple I don't like this company [TS]

00:23:31   therefore this company should be more [TS]

00:23:32   like Apple in the specific case of [TS]

00:23:34   Microsoft that trend and I tea away from [TS]

00:23:37   centralized control is that's an actual [TS]

00:23:40   factor in the potential future success [TS]

00:23:43   of Microsoft and that there's a reason [TS]

00:23:45   that they should be more consumer [TS]

00:23:46   focused not just bigger just because [TS]

00:23:47   apples more consumer focus but that's [TS]

00:23:49   that's the way the wind is blowing right [TS]

00:23:50   so it's not an arbitrary Microsoft [TS]

00:23:53   should be like Apple there are you know [TS]

00:23:55   there's reasons for that in this [TS]

00:23:57   specific case as for IBM and Oracle and [TS]

00:24:00   companies that you know Oracle is mostly [TS]

00:24:02   serving the enterprise individual [TS]

00:24:03   customers are not choosing to use Oracle [TS]

00:24:05   and have all their column names in all [TS]

00:24:07   caps with 32 character limits sir yeah [TS]

00:24:09   the Oracle Oracle is a very enterprise [TS]

00:24:13   focused company but any of these [TS]

00:24:15   companies there's always something you [TS]

00:24:17   can learn from another successful [TS]

00:24:20   company so I wouldn't say that I [TS]

00:24:23   Oracle should be just like Apple just as [TS]

00:24:25   I wouldn't say Microsoft should be just [TS]

00:24:26   like Apple but the lessons of Apple [TS]

00:24:28   success should be taken and incorporated [TS]

00:24:31   into the way you do businesses and the [TS]

00:24:32   closer your business is to Apple I would [TS]

00:24:34   say Microsoft's business is much closer [TS]

00:24:35   to apples than Oracle's is for example [TS]

00:24:37   the more lessons you should take from [TS]

00:24:39   Apple I think that's it for the what [TS]

00:24:45   ails Microsoft follow up and say I mean [TS]

00:24:47   that was a that was a very controversial [TS]

00:24:48   show that divided divided the audience I [TS]

00:24:52   don't know I got it did not really did [TS]

00:24:56   the feedback was pretty fair like the [TS]

00:24:58   the people who disagreed ii thought i [TS]

00:25:00   miss points were mostly like for example [TS]

00:25:02   the point about vaanga bread that was a [TS]

00:25:03   point that I missed that was valid but I [TS]

00:25:05   don't think there was a lot of really [TS]

00:25:08   negative feedback it was just kind of it [TS]

00:25:09   mostly what I saw was a lot of people [TS]

00:25:12   saying here's what else is wrong with [TS]

00:25:14   Microsoft a lot of people had their own [TS]

00:25:16   uh you know John listed what he thought [TS]

00:25:19   was wrong with my croissant what they [TS]

00:25:20   did wrong I think they did this wrong [TS]

00:25:21   and I think that a lot of times they [TS]

00:25:22   were right yeah you write all the things [TS]

00:25:23   you listed they also did wrong at the [TS]

00:25:25   one I chose to talk about was a [TS]

00:25:27   particular moment in time when I think [TS]

00:25:29   they could have done things differently [TS]

00:25:31   and and it was a long time ago and not [TS]

00:25:33   fairly recently so people did like the [TS]

00:25:35   vent about Microsoft and what they [TS]

00:25:37   disliked about it now I have a question [TS]

00:25:39   I I know you probably have an order for [TS]

00:25:41   your follow-up and you're probably you [TS]

00:25:42   know there's an arc and a story but I I [TS]

00:25:45   there was an email that we got that I [TS]

00:25:47   wanted to read to you this may even be [TS]

00:25:50   part of your follow-up why did you tell [TS]

00:25:52   me the topic so I can tell you whether [TS]

00:25:53   I'm actually going to call this the TiVo [TS]

00:25:54   question Jay I don't remember this okay [TS]

00:25:57   so well before we do let's do our first [TS]

00:26:00   sponsor on smile' software I love these [TS]

00:26:02   guys you know do you know these guys [TS]

00:26:04   they do PDF pen they do text expander [TS]

00:26:08   today we're talking about PDF pen though [TS]

00:26:10   it's it's I love this app I'm talking [TS]

00:26:12   about it all week it is the application [TS]

00:26:14   to use when you have to do something [TS]

00:26:17   other than just view a PDF that's how I [TS]

00:26:20   think of it does somebody sent you [TS]

00:26:22   something and you need to sign it this [TS]

00:26:25   lets you do that somebody sent you [TS]

00:26:27   something and you need to sign it and [TS]

00:26:29   modify it or maybe you want to go [TS]

00:26:31   paperless and you want to OCR something [TS]

00:26:33   or maybe you just got a fax that you [TS]

00:26:35   want to share it doesn't matter [TS]

00:26:36   this is the the multi tool for PDFs [TS]

00:26:39   today you can add signatures you can [TS]

00:26:41   modify the PDFs without having to print [TS]

00:26:44   and scan and fax and all that garbage [TS]

00:26:46   that said it's so old-school [TS]

00:26:48   if you go the pro version you can even [TS]

00:26:51   create cross-platform PDF forms and you [TS]

00:26:54   can do other cool things I could build a [TS]

00:26:56   table of contents for longer PDF so you [TS]

00:26:58   can merge you can do all this is a great [TS]

00:26:59   stuff so how do you do this you go to [TS]

00:27:02   smile software comm slash hypercritical [TS]

00:27:06   you got that smile software comm slash [TS]

00:27:08   hypercritical you can download a fully [TS]

00:27:10   functional demo they're not the type [TS]

00:27:12   that oh well you can't do this you can't [TS]

00:27:13   do that no you can do that and then you [TS]

00:27:16   figure out it's going to work for you it [TS]

00:27:19   will but you go try it out now it's [TS]

00:27:21   normally 59.95 or in 99.95 for pro and i [TS]

00:27:25   recommend it pro but hypercritical [TS]

00:27:27   listeners get 20% off you go to smile [TS]

00:27:30   software calm slash hypercritical [TS]

00:27:31   or you can just use the coupon code [TS]

00:27:33   hypercritical 11 the number 11 and [TS]

00:27:37   thanks very much to smile software for [TS]

00:27:41   sponsoring this show in five by five you [TS]

00:27:45   know I I don't know how old PDF pen is I [TS]

00:27:47   think it's a pretty old application [TS]

00:27:48   because I remember just a long time ago [TS]

00:27:50   probably years where I'd have a PDF and [TS]

00:27:53   it would be like that type of thing we [TS]

00:27:54   have to put a signature on or something [TS]

00:27:55   like that and I don't have a commercial [TS]

00:27:57   version of Acrobat and preview couldn't [TS]

00:28:00   do this anything about this back then so [TS]

00:28:02   you do Google search for like Mac OS 10 [TS]

00:28:04   modified PDF you know you're just trying [TS]

00:28:06   to figure in some apps that you just you [TS]

00:28:08   just wanna get something done like [TS]

00:28:09   faxing some stupid thing that they sent [TS]

00:28:12   you as a PDF that you have to sign and [TS]

00:28:13   print and put you don't want to use a [TS]

00:28:15   real fax machine right so I would always [TS]

00:28:16   come up with PDF pen and then I would [TS]

00:28:18   downloaded I don't know if they had a [TS]

00:28:19   time-limited demo or feature limited [TS]

00:28:21   demo or I would just you know I kept [TS]

00:28:23   coming back to PDF and every time I [TS]

00:28:25   needed to do this and I always be like I [TS]

00:28:26   just want to do is one thing I don't [TS]

00:28:28   want to buy this application right but [TS]

00:28:31   just eventually use it like the third [TS]

00:28:34   time that happens to like look this is [TS]

00:28:35   obviously an application I need for my [TS]

00:28:37   work and I should just buy this thing so [TS]

00:28:41   I would I would encourage people to not [TS]

00:28:42   look at it as if you encounter the [TS]

00:28:45   application in that context you will [TS]

00:28:48   keep saying oh I don't think I should [TS]

00:28:49   buy it but [TS]

00:28:50   that's eventually you should buy the [TS]

00:28:52   thing once the third or fourth time this [TS]

00:28:54   application saves your bacon you should [TS]

00:28:56   start to realize if I want this [TS]

00:28:58   application to still be around [TS]

00:28:59   I should pay them money for it otherwise [TS]

00:29:01   the next time I wants application to be [TS]

00:29:03   Larry said oh sorry we can't sell pdsn [TS]

00:29:04   anymore or or we can only sell to the [TS]

00:29:06   enterprise and it's $3,000 per copy of [TS]

00:29:08   PDF yeah you this application has uses [TS]

00:29:11   and when you need it you will know you [TS]

00:29:14   need it and you should buy it because [TS]

00:29:16   it's great there you go [TS]

00:29:18   hey God someone on Twitter says that his [TS]

00:29:21   middle name is John J land and it's not [TS]

00:29:23   short for anything yeah but that's a [TS]

00:29:24   middle name they screw around with this [TS]

00:29:26   well the point with names I think is [TS]

00:29:28   that your parents can name you whatever [TS]

00:29:29   the heck they want so whatever rules [TS]

00:29:31   there are historically for what Jo HN [TS]

00:29:33   and Jo Ann is short for and stuff like [TS]

00:29:35   that there is a historical president and [TS]

00:29:38   tradition but all bets are off of things [TS]

00:29:40   people can do whatever that day yeah no [TS]

00:29:41   that's very well sad all right so you [TS]

00:29:44   had some Tebow thing you want to talk [TS]

00:29:45   about well it's it's just an interesting [TS]

00:29:47   topic and I feel like I saw more emails [TS]

00:29:49   than just this one uh and and I think [TS]

00:29:53   there were people maybe even in the chat [TS]

00:29:54   room discussing this over the last few [TS]

00:29:56   weeks this email is from Chris corner [TS]

00:30:02   and he asks why doesn't Apple buy TiVo I [TS]

00:30:07   can imagine all kinds of great outcomes [TS]

00:30:09   from that what is holding them back from [TS]

00:30:12   what appears to be a no-brainer [TS]

00:30:13   acquisition I know that ah John Gruber [TS]

00:30:17   mentioned on the last talk show episode [TS]

00:30:18   number 70 I believe I he he was talking [TS]

00:30:23   about what the Apple TV could become and [TS]

00:30:28   said if Apple wanted to create a DVR in [TS]

00:30:33   other words if they were going to make a [TS]

00:30:35   television that had DVR functionality [TS]

00:30:38   integrated into it he would say well [TS]

00:30:40   then they would just buy TiVo and so I'm [TS]

00:30:42   not sure if Chris is referring to that [TS]

00:30:44   but he did direct this at you so it you [TS]

00:30:49   know it's it's something I've heard [TS]

00:30:51   other people ask and mention why would [TS]

00:30:53   an apple just buy TiVo and then they [TS]

00:30:55   could kind of step in and own that space [TS]

00:30:59   gonna run long today you know so hope [TS]

00:31:01   you're prepared for that well I think [TS]

00:31:02   that that's alright [TS]

00:31:03   because we had no yeah you know we had [TS]

00:31:06   no show last week for a variety of [TS]

00:31:08   reasons including the fact that you had [TS]

00:31:11   no voice and now you know but that we we [TS]

00:31:14   owe it I think to listeners to go a [TS]

00:31:16   little bit long [TS]

00:31:16   alright we're only thirty minutes in no [TS]

00:31:18   I know I'm just I'm just giving you [TS]

00:31:20   prepared so on the TiVo thing well first [TS]

00:31:22   as people in the chatroom are moaning [TS]

00:31:24   about yes we have discussed this before [TS]

00:31:25   and as far as Apple is concerned when [TS]

00:31:28   Steve Jobs was at the helm he basically [TS]

00:31:30   said in public we don't want to do [TS]

00:31:32   anything like Tebow Tebow was a [TS]

00:31:33   cautionary tale yeah but he also said [TS]

00:31:35   and he also said nobody wants to read [TS]

00:31:37   you know I know Wow but like but he was [TS]

00:31:40   more specifically just saying that a [TS]

00:31:42   deep he didn't say the DVR is a dumb [TS]

00:31:43   thing to have like kind of like no one [TS]

00:31:45   wants to watch a video on a little [TS]

00:31:46   handheld right what he said was that [TS]

00:31:48   there's no way to make money doing it [TS]

00:31:51   which is a different thing it's not it's [TS]

00:31:54   not saying that customers wouldn't like [TS]

00:31:55   this product it's saying that it sounded [TS]

00:31:57   like what are you saying was that we've [TS]

00:31:59   looked into to creating something like [TS]

00:32:00   this because we agreed that the device [TS]

00:32:02   like this has value to consumers but [TS]

00:32:03   there's just no there's no go to market [TS]

00:32:05   strategy as he said because of the cable [TS]

00:32:07   companies and how the box is supposed to [TS]

00:32:10   be subsidized and it just that many [TS]

00:32:13   different reasons why they didn't think [TS]

00:32:15   they can make a product like that and [TS]

00:32:16   what he basically said was that Apple [TS]

00:32:17   was not interested in making a product [TS]

00:32:20   like that until he could figure out the [TS]

00:32:22   go-to-market strategy and I don't think [TS]

00:32:23   enough has changed in the world of [TS]

00:32:25   television that Apple has a better way [TS]

00:32:30   to make money than they did in 2008 or [TS]

00:32:33   whatever he said this all right so [TS]

00:32:34   number one while Apple isn't by TiVo is [TS]

00:32:36   that Apple does not want to make a DVR [TS]

00:32:38   Apple doesn't want to make a box it [TS]

00:32:40   doesn't want to make the box that I [TS]

00:32:41   always want them to make which is this [TS]

00:32:43   omnivorous box that it consumes all your [TS]

00:32:45   input provides unified basically what [TS]

00:32:47   Google TV says it's supposed to be but [TS]

00:32:49   if Apple made it it would actually work [TS]

00:32:51   and be user-friendly and right yeah not [TS]

00:32:53   just this horrible thing that loses [TS]

00:32:55   millions of dollars where the company is [TS]

00:32:56   like the first Google TV did you know [TS]

00:32:59   but Apple just doesn't to make this as a [TS]

00:33:01   reason number one why they don't bite [TS]

00:33:02   evil if that ever changes say they a [TS]

00:33:05   politicized Evo mix which I don't think [TS]

00:33:08   will ever happen I think they want to [TS]

00:33:09   leapfrog that whole thing and just get [TS]

00:33:11   out of that you know not be consuming [TS]

00:33:13   content through a cable card not [TS]

00:33:15   being consuming network television [TS]

00:33:17   they're recording it in time shifting it [TS]

00:33:19   that's like a hack but I don't think I [TS]

00:33:20   think they want to leapfrog dad to go to [TS]

00:33:21   something else all right but if they [TS]

00:33:23   decide they did want to make a DVR the [TS]

00:33:25   only reason they would have to buy TiVo [TS]

00:33:27   is for the customers and for the patents [TS]

00:33:29   because their software and hardware is [TS]

00:33:30   crap even though it's still the best I [TS]

00:33:33   still think it's the best available out [TS]

00:33:34   there Apple I think apples crew could [TS]

00:33:38   whip up an iOS based Tebow like [TS]

00:33:40   interface for television that the only [TS]

00:33:44   thing stopping them from doing a [TS]

00:33:45   massively better job than TiVo does in [TS]

00:33:47   terms of performance features ease of [TS]

00:33:49   use everything is patents the TiVo might [TS]

00:33:52   hold on stuff like that the hardware [TS]

00:33:55   forget it Apple has so much more [TS]

00:33:57   experience making better faster good [TS]

00:33:59   performing small I look at the size of [TS]

00:34:01   the Apple TV box compared to the size of [TS]

00:34:03   the TiVo box and you know the tebow has [TS]

00:34:05   no expertise there the Apple wants the [TS]

00:34:07   people there might be good people at [TS]

00:34:09   TiVo who have experience in this area [TS]

00:34:10   and they would probably make good Apple [TS]

00:34:12   employees but I think Apple I mean that [TS]

00:34:15   that actually I'm going to say the [TS]

00:34:17   customers the patents and maybe the [TS]

00:34:20   employees because it is really hard to [TS]

00:34:21   get good employees with experience in [TS]

00:34:24   technology although I think t-bo's [TS]

00:34:26   engineers probably have little or no [TS]

00:34:28   experience with apples technology stack [TS]

00:34:29   maybe there would be some good ones [TS]

00:34:31   there you'll get them up to speed but [TS]

00:34:33   it's not like they would buy TiVo and [TS]

00:34:35   then put an Apple logo on to you was [TS]

00:34:36   interfacing ship a product that's not [TS]

00:34:37   what Apple does right you know it I mean [TS]

00:34:40   at least they don't do that with [TS]

00:34:41   hardware products anyway with software [TS]

00:34:43   like they'll buy logic and sort of [TS]

00:34:45   massage it and put out logic you know I [TS]

00:34:47   mean but even in those cases they're [TS]

00:34:50   buying a product that I did logic look [TS]

00:34:51   Apple like before Apple bought it you're [TS]

00:34:55   supposed to know trying to I didn't use [TS]

00:34:57   logic back down use Pro Tools but I [TS]

00:35:00   would say I would say no I would say [TS]

00:35:02   that uh just based on what they've done [TS]

00:35:06   when you know they created this strange [TS]

00:35:08   Pro app look they have their their pro [TS]

00:35:13   look for things that that they change so [TS]

00:35:16   I'm gonna guess they probably didn't [TS]

00:35:17   probably didn't but who knows I mean [TS]

00:35:19   same thing with like shake and other [TS]

00:35:21   things they acquired from elsewhere at [TS]

00:35:23   the software they're more inclined to [TS]

00:35:24   slap a coat of paint on and the first [TS]

00:35:26   version is just kind of like the old [TS]

00:35:27   version but maybe there's no windows [TS]

00:35:29   version and it looks kind of a plea but [TS]

00:35:31   for hardware and software combos like a [TS]

00:35:33   device I just don't see that happening [TS]

00:35:35   so so yeah so that's why I don't think [TS]

00:35:38   they're going to buy TiVo and I don't [TS]

00:35:40   really think there's any reason for them [TS]

00:35:42   to buy Tebow except for reasons that had [TS]

00:35:44   nothing to do with the quality of the [TS]

00:35:45   TiVo product everything to do with our [TS]

00:35:47   stupid legal system and perhaps possibly [TS]

00:35:50   to do with the difficulty of finding [TS]

00:35:51   talent on the west coast these days [TS]

00:35:54   because of competitors so my next topic [TS]

00:35:59   which I think you'll enjoy this is going [TS]

00:36:03   way back maybe three shows ago on the [TS]

00:36:05   anak ko Almanac mmm or shows ago okay [TS]

00:36:07   Antonakos show he was talking about the [TS]

00:36:10   people vs. George Lucas yes which I also [TS]

00:36:13   saw I think I mentioned that show many [TS]

00:36:15   many episodes ago that I was I wanted to [TS]

00:36:17   see it and I couldn't I couldn't see it [TS]

00:36:19   because it was only showing in in film [TS]

00:36:21   festivals and it wasn't available online [TS]

00:36:22   and you couldn't get into Netflix and [TS]

00:36:24   you couldn't buy a DVD it was just not [TS]

00:36:26   available well finally it is available I [TS]

00:36:28   think I how did I see I think I got it [TS]

00:36:29   on Netflix maybe disc only I don't know [TS]

00:36:33   if it's streaming it but I did watch it [TS]

00:36:35   as I mentioned when we were discussing [TS]

00:36:38   this this movie with some other people [TS]

00:36:40   that the title the people versus George [TS]

00:36:43   Lucas if you tell somebody you should [TS]

00:36:46   see this documentary called the people [TS]

00:36:48   vs. George Lucas if you have to explain [TS]

00:36:50   to them what that movies about the movie [TS]

00:36:51   is not for them because the title should [TS]

00:36:53   be self-explanatory and people who are [TS]

00:36:56   going to like this movie the title will [TS]

00:36:58   be self-explanatory if people hear that [TS]

00:36:59   title I have no idea what that a [TS]

00:37:01   documentary with that title could be [TS]

00:37:02   about they probably shouldn't watch it [TS]

00:37:04   so as Andy discussed that the movie is [TS]

00:37:07   about people's experience with Star Wars [TS]

00:37:09   and how they the fans became [TS]

00:37:12   increasingly at odds with the creative [TS]

00:37:13   decisions made by George Lucas and that [TS]

00:37:15   whole grudge match about the prequels [TS]

00:37:17   and stuff blah blah so Andy on his show [TS]

00:37:20   I shouldn't have waited so long before [TS]

00:37:21   discussing this but I can't remember [TS]

00:37:23   every detail of what he said but one of [TS]

00:37:25   the points he was making is sort of [TS]

00:37:27   against the people who are complaining [TS]

00:37:30   that George Lucas changed Star Wars in [TS]

00:37:32   any way I don't want to pin down exactly [TS]

00:37:37   what he said or try to quote him or do [TS]

00:37:39   with my imitation of Andy not cause boys [TS]

00:37:40   because I really don't remember a [TS]

00:37:41   specific point so I will move on [TS]

00:37:43   more the more general the the idea that [TS]

00:37:47   the fanboy idea that the star war should [TS]

00:37:50   not be changed at all and anything Lucas [TS]

00:37:52   does is bad and he has no the most [TS]

00:37:55   extreme he has no right to change that [TS]

00:37:56   you know those kind of complaints [TS]

00:38:01   specifically I think and II did bring [TS]

00:38:03   this up a lot of people quote the 1988 [TS]

00:38:06   address of Congress by George Lucas [TS]

00:38:08   where he was complaining about I don't [TS]

00:38:11   know if it was a Turner is a ssin and [TS]

00:38:13   movies Ted Turner colorizing old movies [TS]

00:38:14   or was just in general protections or [TS]

00:38:17   artist protections for their works [TS]

00:38:19   against future modification so George [TS]

00:38:21   Lucas gave his big speech in Congress [TS]

00:38:22   and many people who don't like what [TS]

00:38:23   George Lucas did the Star Wars movies [TS]

00:38:25   will quote this speech to show how [TS]

00:38:27   hypocritical George Lucas is or perhaps [TS]

00:38:29   not not a credible perhaps like here's [TS]

00:38:31   what George Lucas says he used to think [TS]

00:38:32   but here's what he actually has done [TS]

00:38:33   later in his life obviously he's changed [TS]

00:38:35   old George Lucas wouldn't like new [TS]

00:38:37   George Lucas that type of thing I [TS]

00:38:40   believe and II kind of poo-pooed that as [TS]

00:38:42   well saying that it's it's not you know [TS]

00:38:47   that there's no inconsistency that what [TS]

00:38:50   George Lucas was arguing for to Congress [TS]

00:38:51   in 1998 was an artist's right to not [TS]

00:38:54   have his work modified by somebody else [TS]

00:38:56   but the Lucas is the creator of this [TS]

00:38:59   work and he did I remember this part I [TS]

00:39:02   did bring up people will say though [TS]

00:39:03   Lucas didn't write or direct the Empire [TS]

00:39:07   Strikes Back so how can you say it's his [TS]

00:39:08   but really he's the creator of Star Wars [TS]

00:39:10   as Andy pointed out you know there was a [TS]

00:39:12   time before Star Wars and then he made [TS]

00:39:13   it you know wouldn't exist without him [TS]

00:39:15   he is the creator he should have [TS]

00:39:16   artistic control over his work even if [TS]

00:39:17   he wasn't the one who actually sat in [TS]

00:39:19   the director's chair for Empire who [TS]

00:39:20   actually wrote every word of the script [TS]

00:39:22   or whatever and so that it there's no [TS]

00:39:26   inconsistency with the speech that he [TS]

00:39:28   had he is the artist and he maintains [TS]

00:39:30   artistic control and that's what he was [TS]

00:39:31   arguing for he was arguing against other [TS]

00:39:33   people modifying an artist's work and [TS]

00:39:37   altering that artistic vision but when [TS]

00:39:38   the artist himself does it it's [TS]

00:39:39   perfectly within the bounds what he was [TS]

00:39:41   complaining that ah [TS]

00:39:42   so after hearing all this most of the [TS]

00:39:44   things that Andy said I agreed with the [TS]

00:39:47   main that the main thing I disagreed [TS]

00:39:49   with was that all these things therefore [TS]

00:39:52   invalidate the anger that people have [TS]

00:39:55   against what George Lucas has done [TS]

00:39:56   to Star Wars because I think he missed [TS]

00:39:58   the thing that I'm most upset ago maybe [TS]

00:40:01   there are people who are upset about the [TS]

00:40:03   things he was talking about but the [TS]

00:40:05   thing that I'm upset about was not [TS]

00:40:06   addressed by handy and I'd like to dress [TS]

00:40:09   that now by quoting yes from the 1988 [TS]

00:40:13   speech to George Lucas Congress I'll [TS]

00:40:15   read a couple passages here this is [TS]

00:40:18   George Lucas in 1980 the destruction of [TS]

00:40:20   our film heritage which is the focus of [TS]

00:40:21   concern today is only the tip of the [TS]

00:40:23   iceberg American law does not protect [TS]

00:40:24   our painters sculptors recording artists [TS]

00:40:26   authors or filmmakers from having their [TS]

00:40:28   life work distorted in their reputation [TS]

00:40:29   ruined so this is getting back to what I [TS]

00:40:31   was saying he he doesn't you know the [TS]

00:40:33   artist can change his work but say the [TS]

00:40:36   artist produces something and someone [TS]

00:40:37   else changes it but his name is still [TS]

00:40:40   attached to it he wouldn't want his [TS]

00:40:41   reputation ruined by someone else making [TS]

00:40:44   some crappy version of Star Wars but [TS]

00:40:46   it's still you know it's got its [TS]

00:40:47   associated with George Lucas he's the [TS]

00:40:48   creator of Star Wars right so that's [TS]

00:40:50   that's that point I was getting out [TS]

00:40:51   there later on a copyright is held in [TS]

00:40:55   trust by its owner until it ultimately [TS]

00:40:57   reverts to the public domain American [TS]

00:40:59   works of art belong to the American [TS]

00:41:00   public they are part of our cultural [TS]

00:41:01   history so this is the point I've made [TS]

00:41:03   several times about Star Wars that was [TS]

00:41:04   made in the people versus George Lucas [TS]

00:41:07   that a work of art belongs to the artist [TS]

00:41:10   but then it eventually reverts to the [TS]

00:41:12   public but when he was he had a naive [TS]

00:41:14   view of copyright well the idea the [TS]

00:41:15   copyright would ever actually expire [TS]

00:41:17   because copyright as the is in the [TS]

00:41:19   Constitution some part of our maybe it's [TS]

00:41:22   an amendment or maybe just copyright law [TS]

00:41:23   says for a limited time right so [TS]

00:41:25   copyright is for a limited time I forget [TS]

00:41:26   what it is anyone in the chat room know [TS]

00:41:28   with the term of copyright now is 75 [TS]

00:41:30   years 97 I think it is looking at the [TS]

00:41:35   Wikipedia page which is always right and [TS]

00:41:37   to find out how many how many years it [TS]

00:41:41   is let's see if the chat room can beat [TS]

00:41:43   me to it [TS]

00:41:44   75 they're guessing dad's death plus 70 [TS]

00:41:47   people yeah after the death of the [TS]

00:41:49   artist plus some number of years [TS]

00:41:50   whatever uh the sunny boat Sonny Bono [TS]

00:41:53   copyright extension cover it is now life [TS]

00:41:54   plus 90 Horatio B says in the net robot [TS]

00:41:56   Ernie right so in the copyright law of [TS]

00:41:59   the United States it says for a limited [TS]

00:42:00   time and there was this big case several [TS]

00:42:02   years ago where maybe was lawrence [TS]

00:42:04   lessig argued this but anyway he was [TS]

00:42:06   always associated with this fight where [TS]

00:42:07   well I think would always do the Supreme [TS]

00:42:08   Court and they said it's supposed to be [TS]

00:42:10   for a limited [TS]

00:42:10   but every time the limit comes up on the [TS]

00:42:12   game house basically right they extend [TS]

00:42:14   it so if they keep extending it is not [TS]

00:42:16   really limited and these you don't [TS]

00:42:18   almost argue it's not limited at all [TS]

00:42:20   yeah so Supreme Court a true to form [TS]

00:42:23   being pigheaded literalist idiots many [TS]

00:42:26   times they are said well they said [TS]

00:42:28   limited and there's a limit it's limited [TS]

00:42:29   you lose your case you know not seeing [TS]

00:42:32   that like great with they found the [TS]

00:42:34   loophole all we got to do is extend it [TS]

00:42:35   by 10 years every time the limit comes [TS]

00:42:37   up on Mickey Mouse and it will be [TS]

00:42:39   perpetual copyright even though the term [TS]

00:42:41   is technically limited we just keep [TS]

00:42:42   changing a limit every time we hit the [TS]

00:42:44   limit and why Mickey Mouse because you [TS]

00:42:47   know Mickey Mouse owned by Disney which [TS]

00:42:48   is a big company and they have a lot of [TS]

00:42:49   lobbyists and money and pay for [TS]

00:42:51   political campaigns and our political [TS]

00:42:52   system is entirely corrupt and blah blah [TS]

00:42:53   blah right [TS]

00:42:54   that's for petrol copyright but in [TS]

00:42:56   theory the the spirit of the law if not [TS]

00:42:59   the letter is that the ownership is [TS]

00:43:02   supposed to revert to the public alright [TS]

00:43:04   so here's another passage from George to [TS]

00:43:07   Congress people who alter or destroy [TS]

00:43:09   works of art and our cultural heritage [TS]

00:43:10   for profit or as an exercise of power [TS]

00:43:12   are barbarians and if the laws of the [TS]

00:43:14   United States continue to condone this [TS]

00:43:15   behavior history but surely classify us [TS]

00:43:17   as a barbaric Society so he's getting [TS]

00:43:20   all high and mighty on we just can't let [TS]

00:43:22   people be you know defacing an artist's [TS]

00:43:26   work right now we start getting closer [TS]

00:43:30   to closer to the metal in Merlin man [TS]

00:43:34   parlance of his misinterpretation with [TS]

00:43:36   my discussion of Copeland 2010 okay it [TS]

00:43:40   will soon be possible to create new [TS]

00:43:42   original and scare quotes negative he [TS]

00:43:44   means and they FL negative kids with [TS]

00:43:46   whatever changes or alterations the [TS]

00:43:48   copyright holder of the moment desires [TS]

00:43:50   the copyright holder so far have not [TS]

00:43:51   been completely diligent and preserving [TS]

00:43:53   the original negatives of films they [TS]

00:43:54   control in order to create reconstruct [TS]

00:43:56   old negatives many archivists have had [TS]

00:43:58   to go to Eastern Bloc countries where [TS]

00:43:59   American films have been better [TS]

00:44:00   preserved so what is complaining about [TS]

00:44:02   here is that even though an artist [TS]

00:44:04   creates the work the artist may not be [TS]

00:44:06   the copyright holder because the studio [TS]

00:44:07   owns it or whatever right and those [TS]

00:44:09   those copyright holders although within [TS]

00:44:11   the letter of the law to be able to [TS]

00:44:13   change it because they are the copyright [TS]

00:44:14   holds they're not the original artists [TS]

00:44:15   so they may alter a work to make money [TS]

00:44:18   or whatever and not be concerned about [TS]

00:44:21   preserving the original work any saying [TS]

00:44:23   how it [TS]

00:44:24   you know people reconstructing negatives [TS]

00:44:26   of old movies have had to go to other [TS]

00:44:27   countries where they just found like a [TS]

00:44:29   negative and a can somewhere in the back [TS]

00:44:30   of some you know theater in Yugoslavia [TS]

00:44:32   this is definitely you know unaltered [TS]

00:44:34   copy of this thing so we need to [TS]

00:44:35   preserve it Lucas again in the future [TS]

00:44:38   will become even easier for all [TS]

00:44:39   negatives to become lost and and be [TS]

00:44:41   replaced in scare quotes again by new [TS]

00:44:43   altered negatives this would be a great [TS]

00:44:45   loss to our society our culture history [TS]

00:44:47   must not be allowed to be rewritten [TS]

00:44:49   later on he says the public's interest [TS]

00:44:52   is ultimate ultimately dominant over all [TS]

00:44:54   other interests so what he's saying is [TS]

00:44:56   that regardless of whether the copyright [TS]

00:44:58   holder feels it has the right to do [TS]

00:44:59   these alterations the public's interest [TS]

00:45:01   in the original version of this is [TS]

00:45:03   dominant over all other interests and [TS]

00:45:06   here's some summation of what he said to [TS]

00:45:08   Congress talking to the AP I'm very [TS]

00:45:11   concerned about our national heritage [TS]

00:45:12   and I'm very concerned that the films [TS]

00:45:13   that I watched when I was young and the [TS]

00:45:15   films that I watched throughout my life [TS]

00:45:16   are preserved so that my children can [TS]

00:45:17   see them this everything I've read has [TS]

00:45:21   gotten increasingly to the heart of my [TS]

00:45:24   objection to what George Lucas has done [TS]

00:45:26   to Star Wars and I think the the core [TS]

00:45:28   objection of the non fanboy right thing [TS]

00:45:31   people it's this that if you create a [TS]

00:45:34   work of art you and you are the [TS]

00:45:38   copyright holder and the artist you have [TS]

00:45:39   some responsibilities until the rights [TS]

00:45:41   of that thing turn over to the public to [TS]

00:45:45   preserve that work as it existed this [TS]

00:45:48   does not mean that you can't make [TS]

00:45:49   derivative works you want to make [TS]

00:45:51   special editions you want to recast the [TS]

00:45:53   entire movie with puppets you want to [TS]

00:45:55   dub over it with with gangster rap [TS]

00:45:58   whatever you want to do is fine but the [TS]

00:46:01   original thing that you made that stops [TS]

00:46:03   becoming yours and becomes the cultures [TS]

00:46:06   almost as soon as it comes out and [TS]

00:46:08   becomes just a cultural phenomenon Star [TS]

00:46:10   Wars was a cultural phenomenon in 1978 [TS]

00:46:12   Eunos comes out in 77 78 it's a cultural [TS]

00:46:15   phenomena [TS]

00:46:16   George Lucas has the right to make a [TS]

00:46:17   million different versions of Star Wars [TS]

00:46:19   changing everything about it making [TS]

00:46:21   grito shirt first you know second third [TS]

00:46:24   fourth whatever he wants to do but the [TS]

00:46:26   one that he released in 1977 culturally [TS]

00:46:29   speaking that's no longer his he owns it [TS]

00:46:33   and can make it make money from it and [TS]

00:46:35   derive work from it and do whatever he [TS]

00:46:36   wants but [TS]

00:46:37   the main argument of in the People vs [TS]

00:46:39   George Lucas who don't like what Lucas [TS]

00:46:40   is done is that do whatever you want we [TS]

00:46:43   want the 1977 version the OVA version we [TS]

00:46:46   we want I disagree with that whole [TS]

00:46:48   description of anime but I don't again [TS]

00:46:50   after that we want the the original [TS]

00:46:53   version it happened it was released and [TS]

00:46:55   it's it's your responsibility as the [TS]

00:46:57   artist to your responsibilities to the [TS]

00:46:59   culture to preserve that which means do [TS]

00:47:01   not destroy all negatives of the [TS]

00:47:03   originals 1977 Star Wars do not claim as [TS]

00:47:05   Lucas has at all the original negative [TS]

00:47:07   is gone we can't get that back with [TS]

00:47:08   justice special editions there's no [TS]

00:47:10   history eraser button this is the big [TS]

00:47:12   thing you'll hate Lucas for it yeah we [TS]

00:47:14   hate him that he made some crappy Star [TS]

00:47:16   Wars movies later the prequels are [TS]

00:47:17   crappy movies it was a shame right but [TS]

00:47:19   the main thing is like you know you have [TS]

00:47:22   to keep that old stuff that you made [TS]

00:47:24   that existed that happened and that's [TS]

00:47:26   what we want to see and it needs to be [TS]

00:47:28   preserved now someone could say well so [TS]

00:47:30   he's not going out there and destroying [TS]

00:47:32   all the negatives right despite his [TS]

00:47:33   claims that there's no copy of the [TS]

00:47:35   original negatives he will actually [TS]

00:47:36   remember some theaters would find like [TS]

00:47:38   an old negative the original Star Wars [TS]

00:47:39   and try to show it and Lucas doesn't [TS]

00:47:41   like that and would try to stop them [TS]

00:47:42   from showing it that's that's kind of [TS]

00:47:43   the this stuff that I'm getting into [TS]

00:47:45   where people hate him right but the [TS]

00:47:47   other responsibility I think is that it [TS]

00:47:50   old movies like this like say movies [TS]

00:47:51   were shot in the 20s or whatever that [TS]

00:47:53   are classics right and the artists are [TS]

00:47:55   long dead and stuff like that but [TS]

00:47:56   someone still owns them it's the [TS]

00:47:57   responsibility of the people who own [TS]

00:47:59   those things to bring that content to [TS]

00:48:02   preserve it in the same way like old [TS]

00:48:04   books be preserved in the library and [TS]

00:48:05   put into like a you know a nitrogen [TS]

00:48:07   filled tank so they don't rot or [TS]

00:48:08   whatever but just to preserve the words [TS]

00:48:10   you know it transcribed them into [TS]

00:48:13   another form it's it's the owners and [TS]

00:48:16   the artists and everyone involved Nets [TS]

00:48:18   responsibility to the culture to [TS]

00:48:20   preserve that content in the best way [TS]

00:48:23   possible and in the case of film that [TS]

00:48:24   means at a certain point like those [TS]

00:48:26   negatives are going to go bad negatives [TS]

00:48:28   rest really long time depending on the [TS]

00:48:29   film stock and there was a bad batch of [TS]

00:48:31   film stock that the the process I think [TS]

00:48:33   used in maybe was the 70s was not great [TS]

00:48:36   so actually some of the films they're [TS]

00:48:37   worse off than films that were made in [TS]

00:48:38   the 20s or 30s right at some point you [TS]

00:48:40   have to scan that negative get it in [TS]

00:48:43   digital form preserve it that and that [TS]

00:48:45   this is going a bit beyond the letter of [TS]

00:48:48   the law but I think culturally speaking [TS]

00:48:49   it's your responsibility if you [TS]

00:48:51   where the guy who made and owns and [TS]

00:48:53   control Star Wars to ensure that there [TS]

00:48:55   is now a pristine digital non decaying [TS]

00:49:00   version of the original 1977 Star Wars [TS]

00:49:02   as it released is it your responsibility [TS]

00:49:04   to you know make sure that's available [TS]

00:49:07   for sale at reasonable prices or [TS]

00:49:09   something no you know you can sit on [TS]

00:49:11   that or you can sell it for a thousand [TS]

00:49:13   bucks or you know but it's your [TS]

00:49:14   responsibility to preserve it all right [TS]

00:49:18   someone in the chat room thinks I'm off [TS]

00:49:19   in this and it's not Lucas's [TS]

00:49:21   responsibility solely to preserve it but [TS]

00:49:24   the copyright support shall out others [TS]

00:49:25   to do it as well he's going farther than [TS]

00:49:26   I have and saying that having him have [TS]

00:49:30   complete control this movie is not [TS]

00:49:31   really fair and that it should be a [TS]

00:49:34   someone else who has this concern should [TS]

00:49:36   be able to preserve that content even [TS]

00:49:38   though they're not the owners all right [TS]

00:49:40   and Aaron Pressman says library Congress [TS]

00:49:42   is doing this right but the main thing [TS]

00:49:44   we're so pissed off about Lucas is that [TS]

00:49:46   he wants to everything he says and does [TS]

00:49:48   makes us think that he wants to pretend [TS]

00:49:49   that that stuff never happened mmm that [TS]

00:49:52   no you can't show the original stories [TS]

00:49:54   of you if you want to that stuff doesn't [TS]

00:49:56   exist and all of his statements many of [TS]

00:49:57   which have been maybe people think [TS]

00:49:59   they're are bogus saying actually the [TS]

00:50:01   original negative n'existe NIEM or which [TS]

00:50:03   if true would just be a complete [TS]

00:50:04   abdication of artistic and cultural [TS]

00:50:06   responsibility to say yes I physically [TS]

00:50:08   damaged the only one actual original [TS]

00:50:11   negative Star Wars and you can never [TS]

00:50:12   reconstruct it I think that's not true I [TS]

00:50:14   think it could be done but at a certain [TS]

00:50:16   point if we you know if we wait until 90 [TS]

00:50:19   years after Lucas is dead maybe all the [TS]

00:50:21   negatives will be gone then and he will [TS]

00:50:22   have succeeded in making it seem like [TS]

00:50:23   those original Star Wars versions never [TS]

00:50:25   existed this is the core complaint and I [TS]

00:50:29   think that core complaint is well voiced [TS]

00:50:31   by George Lucas 1988 not that he [TS]

00:50:33   shouldn't be allowed to make special [TS]

00:50:35   editions not that altering any of these [TS]

00:50:36   movies in any ways sacrilege and all [TS]

00:50:38   that other stuff simply that the [TS]

00:50:41   original versions are part of history [TS]

00:50:43   and should be preserved and he's not [TS]

00:50:44   doing that I don't know I don't know if [TS]

00:50:49   Andy would disagree that but he didn't [TS]

00:50:50   address it but maybe he would agree and [TS]

00:50:54   say but that's not what I hear most [TS]

00:50:57   people complain about most people [TS]

00:50:58   complaining that he made a version that [TS]

00:50:59   Greedo shoots first right mm-hmm I guess [TS]

00:51:02   that's kind of true but like at the root [TS]

00:51:04   all those P [TS]

00:51:04   people they're whining would be just [TS]

00:51:07   kind of like they'd get over it's kind [TS]

00:51:08   of like the defaults and I booked early [TS]

00:51:09   talking about earlier in the episode [TS]

00:51:10   right you don't like the stupid book [TS]

00:51:13   thing as soon as you find the feature to [TS]

00:51:14   turn it off you stop complaining about [TS]

00:51:15   it if nobody liked the special editions [TS]

00:51:17   they'd say well I'll just buy the [TS]

00:51:18   blu-ray version of the originals or I'll [TS]

00:51:20   just get the digital copy of the [TS]

00:51:22   original or whatever it is that you stop [TS]

00:51:25   complaining you're like fine it's not [TS]

00:51:26   for me I just want to see the ones that [TS]

00:51:27   I saw I was when I was a kid other [TS]

00:51:29   people like the other ones let them [TS]

00:51:30   decide whatever as long as you could get [TS]

00:51:32   the originals or as long as we had the [TS]

00:51:34   very least we had faith that the [TS]

00:51:36   originals would would be there for us [TS]

00:51:39   someday like that they were had there [TS]

00:51:41   was a good steward taking care of the [TS]

00:51:43   originals right the same way that people [TS]

00:51:45   would be upset if like the original Gone [TS]

00:51:46   with the Wind negatives gone and the [TS]

00:51:48   only one was left was the one that had [TS]

00:51:49   CG added all right people would be upset [TS]

00:51:51   by that people assume that someone is [TS]

00:51:53   taking care of Gone with the Wind that [TS]

00:51:55   someone is making sure that our kids [TS]

00:51:57   will be able to see our grandchildren [TS]

00:51:58   will be able to see Gone with the Wind [TS]

00:51:59   in the version that was originally [TS]

00:52:02   released into the guard 'less of how [TS]

00:52:03   many remakes or drew two versions exist [TS]

00:52:05   right and we just take that for granted [TS]

00:52:08   over Star Wars many people who highly [TS]

00:52:12   prized those versions of the movies [TS]

00:52:14   aren't sure that's happening and are [TS]

00:52:16   scared that actually the opposite is [TS]

00:52:18   happening the George Lucas is doing [TS]

00:52:19   everything is powered to make those [TS]

00:52:20   words disappear despite the fact that [TS]

00:52:23   for example he released like here's the [TS]

00:52:25   theatrical releases as a hidden extra [TS]

00:52:26   heavily compressed on the DVD version of [TS]

00:52:28   Star Wars which she did do that's not [TS]

00:52:29   what we want we want it to be preserved [TS]

00:52:31   with the same love and attention that he [TS]

00:52:33   seems to be preserving like the prequels [TS]

00:52:36   for example you know as they were [TS]

00:52:39   originally released it just it seems it [TS]

00:52:43   seems weird because when you think about [TS]

00:52:45   the way that most I probably shouldn't [TS]

00:52:49   say that because I've never made a movie [TS]

00:52:51   but you would think the way that most [TS]

00:52:52   people who are out there making movies [TS]

00:52:55   is that they're they're so focused on [TS]

00:52:57   making the movie right now that they're [TS]

00:52:59   not necessarily thinking well when this [TS]

00:53:01   becomes a huge cult phenomenon in in 20 [TS]

00:53:04   30 years from now we'll have to make [TS]

00:53:06   sure that everything we're doing is [TS]

00:53:08   preserved I mean I understand what [TS]

00:53:12   you're saying understand what Andy was [TS]

00:53:13   saying I think that it seems like the [TS]

00:53:16   nicest thing [TS]

00:53:18   that somebody could do in this situation [TS]

00:53:22   as a as a movie director producer [TS]

00:53:24   whatever it is would be to say we felt [TS]

00:53:27   there were some things wrong here's an [TS]

00:53:29   updated version yeah you can you can [TS]

00:53:31   still get this older version we're not [TS]

00:53:32   gonna we're not going to update it [TS]

00:53:34   anymore it's the same thing that happens [TS]

00:53:35   like this this app that that I have here [TS]

00:53:38   if I don't want to pay for the upgraded [TS]

00:53:41   version the the manufacturer the guy who [TS]

00:53:44   makes these apps I won't name the amp [TS]

00:53:46   he's nice enough to say well you can [TS]

00:53:48   still you paid for the old version you [TS]

00:53:50   can have version three you can have [TS]

00:53:51   version three up to the very last point [TS]

00:53:53   release we're not going to be doing any [TS]

00:53:55   updates to it anymore if there are bugs [TS]

00:53:56   then then you've got upgrade version for [TS]

00:53:59   that that will fix those bugs but we've [TS]

00:54:02   supported version three now for a couple [TS]

00:54:04   of years and you bought it you've used [TS]

00:54:07   it you can continue to use it forever we [TS]

00:54:09   will not update it anymore we're going [TS]

00:54:10   to be updating version four so come on [TS]

00:54:12   and download version four and you know [TS]

00:54:14   what for you special upgrade price you [TS]

00:54:17   know apps are kind of a weird example [TS]

00:54:18   and that's actually a hole there shows [TS]

00:54:20   where the topics at because like so say [TS]

00:54:24   someone wants to see you know mosaic the [TS]

00:54:30   original version of mosaic the ran on [TS]

00:54:31   the Mac you can find a copy of mosaic [TS]

00:54:34   the problem it you know you can find [TS]

00:54:36   those binaries the main problem is like [TS]

00:54:38   all right so how do I run it alright so [TS]

00:54:39   say you want to use the old version of [TS]

00:54:41   some app on your iPhone forever well if [TS]

00:54:43   you never upgrade your iPhone you can do [TS]

00:54:44   that but eventually your iPhone is going [TS]

00:54:45   to break and the new versions and [TS]

00:54:47   eventually that that's not going to run [TS]

00:54:49   the new version the operating system we [TS]

00:54:50   don't have finding a way to preserve [TS]

00:54:53   pieces of software that may be equally [TS]

00:54:55   part of the culture like the version the [TS]

00:54:57   Netscape or whatever or you know the [TS]

00:54:59   first version the Mac operating system [TS]

00:55:01   we haven't really got that figured out [TS]

00:55:03   yet I'm sure it has eventually we'll be [TS]

00:55:05   you know VMware and stuff from the many [TS]

00:55:06   generations from now the idea that [TS]

00:55:08   there's currently no way no officially [TS]

00:55:10   Apple sanctioned way to run old versions [TS]

00:55:12   with operating system like the original [TS]

00:55:14   system version is kind of a crime and we [TS]

00:55:16   hadn't yet learned how to preserve that [TS]

00:55:18   stuff but for for audio-visual medium [TS]

00:55:21   the the media is the medium is old [TS]

00:55:24   enough that we we have that kind of down [TS]

00:55:26   we understand like to preserve a movie [TS]

00:55:28   preserving the film stock yes that's [TS]

00:55:30   fine but really what [TS]

00:55:31   want to preserve or the images there so [TS]

00:55:34   we have ways of you know alright the [TS]

00:55:36   negatives not going to ask whether [TS]

00:55:37   you're the transfer to negative but [TS]

00:55:39   that's lossy event what we've learned is [TS]

00:55:41   you have to make a digital scan of it [TS]

00:55:42   right same thing with audio recording so [TS]

00:55:44   it was originally on a wax cylinder well [TS]

00:55:46   that wax cylinders not gonna last [TS]

00:55:47   together if you want to preserve that [TS]

00:55:48   you got to make it digital we have the [TS]

00:55:49   audio in the video stuff kind of figured [TS]

00:55:51   out and yes not quite the same because [TS]

00:55:53   it's not you don't get the the you know [TS]

00:55:55   it's not the same frames per second you [TS]

00:55:57   don't get them the shake of it going [TS]

00:55:59   through the shutter and yeah we do our [TS]

00:56:00   best to preserve it I think we have a [TS]

00:56:02   much stronger handle on how to preserve [TS]

00:56:05   audio and video than we do on how to [TS]

00:56:07   preserve applications so that's why I [TS]

00:56:09   think the counter example of like well [TS]

00:56:12   no one's taken away your laserdisc [TS]

00:56:13   version you know so once you just watch [TS]

00:56:16   that forever [TS]

00:56:17   well my laserdisc player Brooke well a [TS]

00:56:18   tough luck you know it's not their [TS]

00:56:19   responsibility to make it I'm saying yes [TS]

00:56:21   it is their responsibility to to somehow [TS]

00:56:23   preserve that movie into the future that [TS]

00:56:26   their responsibility doesn't end by [TS]

00:56:27   saying well well you know you got the [TS]

00:56:29   laserdisc you want to be a just tape our [TS]

00:56:30   work is done it's not our responsibility [TS]

00:56:31   to to move that along now the another [TS]

00:56:34   counter example is like so what do you [TS]

00:56:36   make a blog post and then you shut down [TS]

00:56:38   your blog or you make a blog post and [TS]

00:56:39   then 10 minutes later and you change a [TS]

00:56:40   word in it well you never preserve the [TS]

00:56:43   original version that's showing your [TS]

00:56:44   typos or before you made your correction [TS]

00:56:46   and the responsibility to preserve in [TS]

00:56:48   perpetuity the original version of [TS]

00:56:52   something without alteration scales with [TS]

00:56:54   the cultural significance of that thing [TS]

00:56:55   my blog post and I shut down my blog you [TS]

00:56:58   know as an artistic work and I wrote I [TS]

00:56:59   wrote a short story there and I just [TS]

00:57:01   shut it down and no and had that right [TS]

00:57:02   you know and archive did or didn't catch [TS]

00:57:03   it is my responsibility for that is [TS]

00:57:06   almost nothing compared to the [TS]

00:57:08   responsibility of preserving starwars [TS]

00:57:09   are gone with the wind' right it's not [TS]

00:57:11   an absolute rule that you apply to [TS]

00:57:13   everything and then you know it shows [TS]

00:57:15   that you're inconsistent hypocrite [TS]

00:57:16   because you think it's okay if you'd all [TS]

00:57:18   tur your blog post star wars is not [TS]

00:57:19   logged post you know we have to get to [TS]

00:57:21   use your brain when evaluating things [TS]

00:57:25   like this and and Star Wars is not even [TS]

00:57:26   like an edge case you know it's not an [TS]

00:57:29   obscure thing it's not some you know [TS]

00:57:31   it's not something that we don't know [TS]

00:57:32   how to preserve well like applications [TS]

00:57:34   and a I mean I think applications are [TS]

00:57:36   kind of up for grabs or games you know [TS]

00:57:38   getting with our applications are people [TS]

00:57:40   like to talk about the are video games [TS]

00:57:41   art stuff you know the Roger Ebert thing [TS]

00:57:44   and what [TS]

00:57:45   I want again to in the show and then the [TS]

00:57:47   gamers course say yes and then the [TS]

00:57:49   people say no how about applications you [TS]

00:57:50   brought them up our applications art do [TS]

00:57:53   they need to be preserved as part of our [TS]

00:57:54   cultural heritage I think they do I [TS]

00:57:57   think we just don't know how we don't [TS]

00:57:59   know how to do it we haven't figured out [TS]

00:58:00   the best way to do that you know which [TS]

00:58:01   which ones would be I mean who's going [TS]

00:58:04   to judge that obviously you you know you [TS]

00:58:05   say Star Wars and Gone with the Wind [TS]

00:58:07   well it what about that little menu menu [TS]

00:58:11   bar thing that lets you toggle Bluetooth [TS]

00:58:13   I mean is does that need to be preserved [TS]

00:58:15   forever yeah I mean it gets it you know [TS]

00:58:18   when you're in a gray area it's [TS]

00:58:19   difficult I don't think Star Wars is in [TS]

00:58:20   a gray era and I would say for example [TS]

00:58:22   like netscape 1.0 or some early web [TS]

00:58:26   browser is probably also not in a grey [TS]

00:58:28   area because the web browser how about [TS]

00:58:29   the furry fur data but yeah but you're [TS]

00:58:32   getting with this gets weird because [TS]

00:58:33   then you need to say well we need to [TS]

00:58:35   also preserve I know the operator system [TS]

00:58:37   yeah [TS]

00:58:38   what about hardware you're not using it [TS]

00:58:40   the way it was used yeah it's all the [TS]

00:58:42   same concerns it's just much worse for [TS]

00:58:43   applications because we don't I don't [TS]

00:58:45   think people even agree that they're [TS]

00:58:46   worth preserving or that they're art [TS]

00:58:47   right let alone once even if we came to [TS]

00:58:50   consensus on that then what do you do to [TS]

00:58:51   preserve them how do we don't have a [TS]

00:58:53   handle on that as you know who we need [TS]

00:58:54   emulation do we need to keep the [TS]

00:58:56   hardware running forever it's like [TS]

00:58:57   saying the only way to preserve Star [TS]

00:58:59   Wars is to preserve forever the original [TS]

00:59:01   projector it was it was shown on right [TS]

00:59:03   you know what I mean [TS]

00:59:04   yeah like that special seventies [TS]

00:59:05   projector because it's not the same way [TS]

00:59:07   it's not the same in the original web [TS]

00:59:08   browsers you like it like it technically [TS]

00:59:10   having it on DVD or blu-ray that's not [TS]

00:59:12   really the way that it was sorry you're [TS]

00:59:14   not really they're not using you're not [TS]

00:59:15   using an X cube when you use the [TS]

00:59:16   original web browser in my birthday and [TS]

00:59:18   you're using that little like the same [TS]

00:59:20   house the two buttons is different than [TS]

00:59:22   using it in in in a virtual machine on [TS]

00:59:24   your you know so we all have you know [TS]

00:59:27   with film I think we've kind of agreed [TS]

00:59:29   that preserving the projector is not [TS]

00:59:30   that important especially since it was [TS]

00:59:31   projected in so many different ways I [TS]

00:59:32   think we also they agreed that [TS]

00:59:35   preserving the negative for that film [TS]

00:59:37   like quality it some sort of film [TS]

00:59:40   projector should be preserved so that [TS]

00:59:41   later you know people can say this is [TS]

00:59:43   what film projectors are like just like [TS]

00:59:44   we kind of preserve or recreate butter [TS]

00:59:46   turns to say this is all they used to [TS]

00:59:47   make butter right but that should be [TS]

00:59:51   reserved as a separate thing but I think [TS]

00:59:52   we've agreed that if they if we have a [TS]

00:59:54   pristine digital copy of Gone with the [TS]

00:59:56   Wind and we did it made our best effort [TS]

00:59:57   to get every ounce of information out [TS]

00:59:59   negative be [TS]

00:59:59   negative be [TS]

01:00:00   or they all disintegrated they were okay [TS]

01:00:01   and we consider that a dutiful [TS]

01:00:03   preservation of the original Gone with [TS]

01:00:05   the Wind right [TS]

01:00:07   KJ Healey in the chat room brings up a [TS]

01:00:10   point about how artists themselves tend [TS]

01:00:14   to not want to look back at their at [TS]

01:00:16   their old work right they want if they [TS]

01:00:18   want to look forward and one of spices [TS]

01:00:21   The DaVinci painted his masterpiece on a [TS]

01:00:22   wet wall you know that they're artists [TS]

01:00:26   artists themselves are not always [TS]

01:00:27   particularly inclined to say what I've [TS]

01:00:30   done here must be preserved for the ages [TS]

01:00:32   they just want to move on and they want [TS]

01:00:34   to you know it's part of being an artist [TS]

01:00:35   you you don't want to dwell in your old [TS]

01:00:36   work you want to go and make new work [TS]

01:00:37   Steve Jobs himself has said many things [TS]

01:00:39   that affect you just got to look forward [TS]

01:00:41   right so that's an argument for another [TS]

01:00:44   point that my friend always likes to [TS]

01:00:45   bring up that ours themselves are not [TS]

01:00:47   always the best stewards of their own [TS]

01:00:48   material and that gets back to my point [TS]

01:00:50   about how the eventual and Lucas's point [TS]

01:00:53   that according framing at all that the [TS]

01:00:55   public's interest is ultimately dominant [TS]

01:00:57   over all other interests which argues [TS]

01:00:59   for the public to be the steward of [TS]

01:01:01   things that are culturally significant [TS]

01:01:02   and not the artist because the artist [TS]

01:01:04   may be like I never want to look at that [TS]

01:01:05   again I'm moving on as ours but it's [TS]

01:01:06   good that's what artists should do but [TS]

01:01:07   that means the artist should not be the [TS]

01:01:09   sole one who has the right to preserve [TS]

01:01:10   this thing because they will be the [TS]

01:01:12   worst perhaps the worst possible [TS]

01:01:13   stewards of this material you know and I [TS]

01:01:15   think Lucas has proved it as being a [TS]

01:01:18   horrible horrible steward of the the [TS]

01:01:20   culturally significant Star Wars movies [TS]

01:01:22   not because he made altered versions of [TS]

01:01:25   them be good but because he seems to [TS]

01:01:27   have an antipathy towards the original [TS]

01:01:29   versions he only wants the new versions [TS]

01:01:31   to exist which may be the correct thing [TS]

01:01:33   in terms of being an artist it would be [TS]

01:01:36   much more convincing if the new things [TS]

01:01:37   were actually better but they're not but [TS]

01:01:39   that's all separate issue [TS]

01:01:40   but it does argue for him not being the [TS]

01:01:43   steward of this content and it argues [TS]

01:01:46   against in a million other different [TS]

01:01:48   ways the whole perpetual copyright thing [TS]

01:01:50   and just our entire system of ownership [TS]

01:01:53   and which all goes all the way back to [TS]

01:01:55   political corruption and how people with [TS]

01:01:57   the money make the rules and blah blah [TS]

01:01:59   all right well is there a second second [TS]

01:02:02   tenth final sponsored squarespace.com [TS]

01:02:04   secret behind exceptional websites I [TS]

01:02:06   love these guys I'm moving a ton of my [TS]

01:02:09   stuff over there I'm not 5 by 5 because [TS]

01:02:11   it's really [TS]

01:02:13   detailed people always how are you [TS]

01:02:14   moving but not moving that but I'm in [TS]

01:02:17   the process moving everything else that [TS]

01:02:18   I've done for decades over to uh to [TS]

01:02:21   Squarespace is what is Squarespace it's [TS]

01:02:24   a fully hosted completely managed [TS]

01:02:25   environment for creating a beautiful [TS]

01:02:27   website in a matter of minutes you [TS]

01:02:28   manage it from an interface itself it's [TS]

01:02:31   like nothing else out there they give [TS]

01:02:33   you full control over your content and [TS]

01:02:35   site customization you build a website [TS]

01:02:37   you can create a blog and it's really [TS]

01:02:39   fast and really easy and if you're [TS]

01:02:41   moving from something like WordPress or [TS]

01:02:42   movable type [TS]

01:02:44   they just import it and it just works [TS]

01:02:46   it's kind of amazing or if you're like [TS]

01:02:50   me and you built a custom thing then you [TS]

01:02:51   just export it as WordPress or [TS]

01:02:53   movable-type and it imports it straight [TS]

01:02:55   away [TS]

01:02:55   that's a built in powerful analytics [TS]

01:02:57   tools they've got really cool stuff if [TS]

01:02:59   you do photo galleries because they've [TS]

01:03:00   got their own cool lightbox integration [TS]

01:03:02   and hover effects saying everything is [TS]

01:03:05   in there real-time stats it's it's [TS]

01:03:07   really amazing it's great it's really [TS]

01:03:10   really great and it's good for geeks who [TS]

01:03:12   like to get in there and tweak into [TS]

01:03:13   their own CSS and HTML and it's great [TS]

01:03:15   for people who have absolutely no [TS]

01:03:17   interest in that it does what everyone [TS]

01:03:20   it goes both ways that could be their [TS]

01:03:22   slogan giving that to them for free you [TS]

01:03:26   can try it for free speaking of free for [TS]

01:03:27   two weeks 14 days you don't have to give [TS]

01:03:30   them a credit card you have to commit to [TS]

01:03:32   anything and how do you do that you go [TS]

01:03:34   to squarespace.com slash 5x5 and I use [TS]

01:03:38   there's a coupon code dan sent me and I [TS]

01:03:42   think I think it's dan sent me 11 for [TS]

01:03:46   2011 or maybe Dan sent me 12 since we're [TS]

01:03:48   in December try both of them [TS]

01:03:50   you should get 20% off for six months [TS]

01:03:54   squarespace.com slash 5x5 and they've [TS]

01:03:58   been a longtime support of us we love [TS]

01:04:01   squarespace.com thank you very much to [TS]

01:04:03   them and guys please go check this out [TS]

01:04:05   the next time at somebody you know one [TS]

01:04:07   of your friends family they say oh I [TS]

01:04:08   want to I want I want to go make a blog [TS]

01:04:10   don't don't send them these other places [TS]

01:04:12   send them their professional tools easy [TS]

01:04:14   use Squarespace com [TS]

01:04:16   you know be should be preserved as part [TS]

01:04:19   of our cultural heritage is a merlyn's [TS]

01:04:21   Squarespace ads which are he's very Pat [TS]

01:04:24   marathon yes [TS]

01:04:26   and lot there long I try to spend about [TS]

01:04:28   and I try to spend about a minute for [TS]

01:04:30   the sponsor and I try to do two you know [TS]

01:04:32   want my in my mind my mental x-ray show [TS]

01:04:36   of acceptability I you know one about a [TS]

01:04:40   minute of sponsor for about 15 or 20 [TS]

01:04:42   minutes of show so if you an hour show [TS]

01:04:45   you get a couple sponsors you down on a [TS]

01:04:46   half maybe you did three I'm just saying [TS]

01:04:48   that seems pretty reasonable compared [TS]

01:04:50   that to regular radio or TV forget about [TS]

01:04:52   forget about it much better [TS]

01:04:55   so Lu vhe L th love health L you've [TS]

01:05:00   helped I don't know what is in the have [TS]

01:05:02   room says someone in the chat room says [TS]

01:05:04   how would my argument apply to a band [TS]

01:05:06   who only performs live or a ballet [TS]

01:05:08   troupe there those are all good [TS]

01:05:12   questions so like and as we talked about [TS]

01:05:14   with applications and you know computer [TS]

01:05:17   systems and operating systems depending [TS]

01:05:20   on the age of the medium the culture [TS]

01:05:22   tends to come to some sort of agreement [TS]

01:05:23   on how to best preserve stuff so live [TS]

01:05:26   performances but we do record live [TS]

01:05:27   performances and it's kind of an [TS]

01:05:29   audio-video type of thing it's like you [TS]

01:05:30   need someone to record every live [TS]

01:05:32   performance but most people want to want [TS]

01:05:33   to be preserved in those cases we've [TS]

01:05:35   decided usually that if you are a [TS]

01:05:37   recording artist and you release [TS]

01:05:38   recording people would want the original [TS]

01:05:41   recording of that song troopers aren't [TS]

01:05:42   the one that was released on the record [TS]

01:05:43   or whatever so we kind of decided that's [TS]

01:05:46   the canonical version but also in the [TS]

01:05:47   case of like very famous live [TS]

01:05:48   performances but you know most artists [TS]

01:05:50   do record their live performances at the [TS]

01:05:53   sound board because you don't know what [TS]

01:05:54   the time you're doing it whether this is [TS]

01:05:55   gonna be culturally significant for jam [TS]

01:05:57   bands like fish and stuff that'd be good [TS]

01:05:58   question for Marco I mean obviously [TS]

01:06:00   their fish is taking the approach that [TS]

01:06:01   they want everything to be preserved and [TS]

01:06:03   they're just giving it away free to [TS]

01:06:04   everybody and this this gets back to [TS]

01:06:05   scooter computers argument he clarified [TS]

01:06:08   in the chatroom that what he's saying is [TS]

01:06:09   that copyright should not be able to be [TS]

01:06:13   used as a club to stop other people from [TS]

01:06:14   preserving 1977 Star Wars this goes back [TS]

01:06:17   to how the copyright owner and the [TS]

01:06:19   artists are not the best stewards of the [TS]

01:06:20   materials if the culture decides that [TS]

01:06:22   it's significant and are clamoring as [TS]

01:06:24   they are with Star Wars to preserve the [TS]

01:06:26   original version they shouldn't be [TS]

01:06:27   stopped by by these laws from doing it [TS]

01:06:30   and for a ballet troupe I would imagine [TS]

01:06:32   that I don't know much about dance so [TS]

01:06:34   maybe maybe a faith when she comes back [TS]

01:06:36   and talk about this but I would imagine [TS]

01:06:38   that in case of ballet [TS]

01:06:40   that i don't know i don't know if they [TS]

01:06:43   preserve carve like how what is the what [TS]

01:06:45   is the the mechanism for deciding that [TS]

01:06:47   it's one light gets preserved mean you [TS]

01:06:49   preserve the music and the story do you [TS]

01:06:54   also preserve the choreography i don't [TS]

01:06:55   know enough about that to know what what [TS]

01:06:58   the mechanism for culturally preserving [TS]

01:07:01   dance is but but yeah this the one thing [TS]

01:07:04   step active is that in each medium in [TS]

01:07:06   each case of each thing we have to agree [TS]

01:07:08   that it's worth preserving which is [TS]

01:07:09   often a battle see games and [TS]

01:07:11   applications and then agree on what we [TS]

01:07:13   think is the best or most acceptable [TS]

01:07:15   available way to preserve that and that [TS]

01:07:16   may change over time and also not have [TS]

01:07:19   laws that are preventing us from doing [TS]

01:07:20   any of these things so there are many [TS]

01:07:22   barriers to the way i think the world [TS]

01:07:25   should be next topic I really think that [TS]

01:07:29   I think I've thoroughly covered Star [TS]

01:07:31   Wars oh yeah [TS]

01:07:32   and II seems to be there's lots of [TS]

01:07:34   movement in the in the fan base are [TS]

01:07:37   saying that when Andy disagrees with [TS]

01:07:39   somebody that's a feud like oh he [TS]

01:07:41   disagrees with Markos review and then [TS]

01:07:42   you know then he's stirring things up [TS]

01:07:44   and getting into fights with people I [TS]

01:07:45   don't I think that's a little bit silly [TS]

01:07:47   Andy is the least likely person ever to [TS]

01:07:52   say something mean about somebody or [TS]

01:07:53   start a fight with somebody but we have [TS]

01:07:55   differing opinions and and I don't even [TS]

01:07:59   know if I if Andy's opinion differs from [TS]

01:08:01   me on Star Wars it just seems like the [TS]

01:08:02   points that I brought up he didn't talk [TS]

01:08:03   about so maybe he agrees with them and [TS]

01:08:05   don't think they they lie at the heart [TS]

01:08:07   of most people's complaints about Star [TS]

01:08:09   Wars but they lie at the heart of my [TS]

01:08:11   complaints about George Lucas and Star [TS]

01:08:13   Wars so next topic Siri ooh let me talk [TS]

01:08:20   to I talked about Siri a while ago and I [TS]

01:08:22   did all this hemming and hawing about I [TS]

01:08:23   was afraid that that as as well as Siri [TS]

01:08:28   works people will think it's human level [TS]

01:08:32   artificial intelligence and their [TS]

01:08:33   expectations will go running away from [TS]

01:08:35   the reality of Siri there's just no way [TS]

01:08:37   then unless Siri literally is a tiny [TS]

01:08:40   intelligent person who you've been [TS]

01:08:41   married to for twenty years who knows [TS]

01:08:42   every thought and whim you will you'll [TS]

01:08:45   be disappointed with it if it doesn't [TS]

01:08:47   act that way and so there have been some [TS]

01:08:51   Siri backlash stories [TS]

01:08:53   first one I linked to Adam angst [TS]

01:08:55   oriented bits titled let's stop with the [TS]

01:08:58   C rebating and it was talking about the [TS]

01:09:00   whole ginned up controversy where if you [TS]

01:09:03   ask Siri to find an abortion clinic it [TS]

01:09:05   can't and that shows that Apple is [TS]

01:09:06   pro-life right this is a weird example [TS]

01:09:10   that combines politics hot-button issue [TS]

01:09:13   with another thing what it comes down to [TS]

01:09:15   is not entirely this but a lot of what [TS]

01:09:18   it comes down to is that since people [TS]

01:09:21   don't understand that is not a little [TS]

01:09:23   person living inside there or the very [TS]

01:09:25   least don't understand the [TS]

01:09:26   implementation the the first conclusion [TS]

01:09:28   they come to when they see a reaction [TS]

01:09:31   like that where you know it seems to not [TS]

01:09:32   be able to find abortion clinics but it [TS]

01:09:34   can't find other things and it seems to [TS]

01:09:37   know about abortion clinics who I can't [TS]

01:09:39   find them that is clearly an indication [TS]

01:09:41   of a political stance of the creators [TS]

01:09:44   and not just a book whereas any software [TS]

01:09:46   developer if they saw that would never [TS]

01:09:49   jump to the conclusion that this this is [TS]

01:09:52   a a political representation and if they [TS]

01:09:57   did find that that would be the story [TS]

01:09:58   the story would be that you know this [TS]

01:10:00   sure just looks like a you know a bug or [TS]

01:10:03   something that falls out of the way this [TS]

01:10:04   thing is programmed but in reality we [TS]

01:10:06   found out that there was a command from [TS]

01:10:07   on high and Apple that did not be able [TS]

01:10:09   to find these things because Apple was [TS]

01:10:11   afraid of being too politically [TS]

01:10:12   controversial or whatever uh that's [TS]

01:10:14   possible but it's not the first thing [TS]

01:10:16   people would jump to the fact that the [TS]

01:10:18   common sort of non tech person's [TS]

01:10:20   conclusion is to go to the other one [TS]

01:10:22   first and not assume it's software issue [TS]

01:10:25   that's not a specific case of like oh [TS]

01:10:28   because Siri was presented as an [TS]

01:10:30   intelligent assistant it's getting this [TS]

01:10:32   thing I think any piece of software if a [TS]

01:10:34   web browser accidentally didn't let you [TS]

01:10:36   go to Planned Parenthood website because [TS]

01:10:38   of some unrelated bug people would [TS]

01:10:40   assume that the web browsers and web [TS]

01:10:41   browsers never been presented as an [TS]

01:10:43   intelligent agent so this particular [TS]

01:10:45   story I don't think is a vindication of [TS]

01:10:49   my idea that there will be that people [TS]

01:10:53   will have unrealistic expectations with [TS]

01:10:54   Siri it's what it actually is an example [TS]

01:10:58   of how people just don't understand [TS]

01:10:59   software and it would have happened [TS]

01:11:00   exactly the same if a new version of [TS]

01:11:02   Google Chrome came out and did the same [TS]

01:11:04   thing they would say you know they [TS]

01:11:06   Google Chrome if it means that Google is [TS]

01:11:08   pro-life or whatever although the most [TS]

01:11:10   baffling thing is like Apple is the most [TS]

01:11:12   hippie dippie or historically was maybe [TS]

01:11:14   now you can argue they're not [TS]

01:11:16   left-leaning liberal friend of Bill [TS]

01:11:19   Clinton Obama supporting like there's [TS]

01:11:22   not you know there what among what you [TS]

01:11:25   would imagine to be the most left-wing [TS]

01:11:26   companies culturally and it it seems [TS]

01:11:29   weird that people jump to the conclusion [TS]

01:11:31   that they are pro-life and like that [TS]

01:11:33   like the liberals will get offended [TS]

01:11:34   right you know that that's even more [TS]

01:11:36   even if you don't understand anything [TS]

01:11:37   about uh software or our bugs or stuff [TS]

01:11:41   like that wouldn't you say kind that's [TS]

01:11:43   kind of weird because I would think [TS]

01:11:44   would be the other way and it would you [TS]

01:11:46   know not be showing me how to get to [TS]

01:11:47   Garth Brooks concert because no one in [TS]

01:11:49   Apple likes country music because [TS]

01:11:50   they're all bunch of loony liberals [TS]

01:11:52   right it's just it's just weird so that [TS]

01:11:54   was kind of a you know silly non-story [TS]

01:11:57   flare-up thing that happened we did get [TS]

01:12:00   it at what I think isn't an example of [TS]

01:12:02   an actual [TS]

01:12:02   Seri backlash thing from gizmo toes [TS]

01:12:05   Syria's apples broken promise [TS]

01:12:07   did you already put that in the show [TS]

01:12:09   notes yeah all these things are okay hi [TS]

01:12:12   so oh by the way we asked them we have [TS]

01:12:14   to tell people how to get to the show [TS]

01:12:15   notes you get a five by five dot TV [TS]

01:12:16   slash hypercritical slash 45 or if you [TS]

01:12:21   subscribe to the show with RSS feed you [TS]

01:12:23   will see notes and links and things that [TS]

01:12:26   John and sometimes I have collected or [TS]

01:12:29   the course of the week and we also want [TS]

01:12:30   to say thanks to help spot calm for [TS]

01:12:32   making the show notes possible but did [TS]

01:12:34   that's how you do it people always say [TS]

01:12:36   what are the show this is what you do [TS]

01:12:37   this is how you can participate in the [TS]

01:12:39   show you can follow along John does [TS]

01:12:41   painstaking work to make sure that [TS]

01:12:45   they're in the exact order that he [TS]

01:12:47   mentions them or that they are mentioned [TS]

01:12:49   on the show and it and John gets very [TS]

01:12:51   angry when they're not and I correct the [TS]

01:12:54   titles and try to make a nice format I [TS]

01:12:56   don't just leave is the stuff that [TS]

01:12:57   appears in the pilot again HTML pages is [TS]

01:12:59   wildly bearings when I look at like the [TS]

01:13:00   talk-show links which apparently no one [TS]

01:13:02   cares enough about to to uh results [TS]

01:13:05   always me adding them that's why and yes [TS]

01:13:07   and while you don't care enough about [TS]

01:13:08   them to change macGruber doesn't seem to [TS]

01:13:10   care that they're all messed up but they [TS]

01:13:11   got pipe symbols and they got the site [TS]

01:13:12   name first and they got double hyphens [TS]

01:13:14   and just all sorts of horrible stuff I [TS]

01:13:16   try to make the [TS]

01:13:17   sometimes I fix all right anyway so this [TS]

01:13:21   story was more just straight up the [TS]

01:13:23   aisle exactly what I was talking about [TS]

01:13:24   that ciri was presented as this big [TS]

01:13:26   magical thing but when I try to use it [TS]

01:13:28   it's not as smart as Apple seems to make [TS]

01:13:30   it out to be and many people have said [TS]

01:13:32   see this is what Syracuse are warned [TS]

01:13:34   about it's you know it's people don't [TS]

01:13:36   understand that it's not real AI and [TS]

01:13:38   they have unrealistic expectations [TS]

01:13:40   another mad well I have to say that [TS]

01:13:44   overall I feared that the backlash would [TS]

01:13:46   be much much worse than it's been one [TS]

01:13:48   Gizmodo article and a couple of [TS]

01:13:50   follow-ups that link to it is nothing [TS]

01:13:51   compared to the worst case that I [TS]

01:13:53   thought would happen so I I also think [TS]

01:13:55   that you can't really say that I'm was [TS]

01:13:58   vindicated in my nay saying I it does at [TS]

01:14:00   least validate the concept that I was [TS]

01:14:03   talking about that this could happen but [TS]

01:14:05   like with anything popular there's [TS]

01:14:07   always the backlash story there's the oh [TS]

01:14:08   wow story there's the release and then [TS]

01:14:10   start your timer because the backlash [TS]

01:14:11   stories will come it remains to be seen [TS]

01:14:14   I think about the wait a couple years [TS]

01:14:16   out if you ask somebody who doesn't [TS]

01:14:17   listen to the show and doesn't follow [TS]

01:14:19   Apple mine or anything but happens to [TS]

01:14:20   have an iPhone ask them a year from now [TS]

01:14:21   what do you think is Siri and they say [TS]

01:14:24   it's kind of me but I can't really get [TS]

01:14:26   it to work the way I want or I was [TS]

01:14:29   disappointed or whatever I think that [TS]

01:14:30   would be a more vindication of my dim [TS]

01:14:33   stance on Siri that it's not it's not [TS]

01:14:37   going to be it's not going to be like [TS]

01:14:40   they show on the commercial ah and [TS]

01:14:42   people are not going to have that [TS]

01:14:44   experience with it whether or not they [TS]

01:14:45   continue to find Siri useful they say [TS]

01:14:47   well it doesn't work like doesn't the [TS]

01:14:48   commercial but still use it all the time [TS]

01:14:50   for feature X Y & Z I think serious [TS]

01:14:51   still success then and at the very least [TS]

01:14:54   it will have helped Apple sell a bunch [TS]

01:14:55   of iPhones because it looks really cool [TS]

01:14:57   but this backlash article is straight up [TS]

01:15:00   saying did you know they said it was [TS]

01:15:04   awesome but it's totally not because [TS]

01:15:06   it's not an intelligent little human [TS]

01:15:08   being inside there and and it goes on to [TS]

01:15:10   complain about it being in beta and [TS]

01:15:11   there was some follow-up articles saying [TS]

01:15:12   well it's got to be in beta because in [TS]

01:15:14   an application like this speech [TS]

01:15:16   recognition [TS]

01:15:16   it's very data-driven and the more you [TS]

01:15:18   people have the more people you have [TS]

01:15:19   talking to it the better they can get [TS]

01:15:21   the server side component which [TS]

01:15:22   presumably Apple is honing over time so [TS]

01:15:25   you really need to launch it in beta [TS]

01:15:26   because you can't get a big enough [TS]

01:15:27   representative sample [TS]

01:15:30   to really tune this feature until you [TS]

01:15:32   got people from all the world talking [TS]

01:15:33   into it I don't know how much I buy that [TS]

01:15:35   I think that Apple has enough money to [TS]

01:15:36   do a pretty big internal beta test but [TS]

01:15:39   it may have been a timing issue [TS]

01:15:40   I pretty the way we all know people [TS]

01:15:42   listen to this we know how Siri where [TS]

01:15:44   the story I like to talk about when I [TS]

01:15:46   think of things like this is many years [TS]

01:15:48   ago I was calling some customer support [TS]

01:15:52   thing or whatever and it was the first [TS]

01:15:54   time I'd ever gotten to a point in a [TS]

01:15:56   phone tree where it said instead of [TS]

01:15:59   saying press 1 for blob us two for Bob a [TS]

01:16:01   star for an operator right it said [TS]

01:16:03   please say the name of the department [TS]

01:16:04   you would like to talk to or something [TS]

01:16:06   like that and regularly I don't know how [TS]

01:16:09   that works in regular paper but since [TS]

01:16:12   this as many years ago this is the very [TS]

01:16:13   first time I ever heard this before [TS]

01:16:15   right I froze on the phone because my [TS]

01:16:17   brain was going they can't possibly how [TS]

01:16:20   are they gonna well it is a limited [TS]

01:16:22   vocabulary but no they can't they're [TS]

01:16:23   going to try to figure out with with [TS]

01:16:24   accent like I'm trying to figure out the [TS]

01:16:26   implementation and my mouth is not [TS]

01:16:28   moving because my brain is trying trying [TS]

01:16:30   to suss out if it is technically [TS]

01:16:32   possible to do what this thing is [TS]

01:16:34   claiming that it can do with reliability [TS]

01:16:36   like what's the ROI on that is it [TS]

01:16:38   actually cheaper than to hire John so my [TS]

01:16:40   brain totally fuse you know puzzling out [TS]

01:16:44   how this implementation can work and you [TS]

01:16:46   know the timeout goes and like you know [TS]

01:16:48   that's how the nerd brain works yes I [TS]

01:16:50   you know so it's a good thing you don't [TS]

01:16:52   do that at the stoplight no yeah no I [TS]

01:16:55   mean only happens the first time and you [TS]

01:16:56   know in the event I'm ever what year [TS]

01:16:58   this was but it was a long time I was it [TS]

01:16:59   was back it was back before you'd ever [TS]

01:17:01   heard of this like yeah maybe it was [TS]

01:17:03   like in the late 80s early 90s where the [TS]

01:17:05   very first super limited vocabulary [TS]

01:17:07   phone tree type things came out they had [TS]

01:17:10   like you know a 90% success rate or [TS]

01:17:12   whatever which would be completely [TS]

01:17:14   unacceptable today but so so people like [TS]

01:17:18   us are looking at Siri and seeing how [TS]

01:17:21   the gears work and can use it it [TS]

01:17:25   understanding the underlying mechanisms [TS]

01:17:28   with our expectations set correctly [TS]

01:17:30   regular people I don't know it's going [TS]

01:17:34   to be a long time before you can run run [TS]

01:17:36   an app like apples ads and have people [TS]

01:17:38   buy it and have the exact same [TS]

01:17:39   experience and maybe people just don't [TS]

01:17:41   expect that because it is an ad and this [TS]

01:17:43   well obviously this is the best case [TS]

01:17:44   scenario and people will be able to pull [TS]

01:17:46   off lots of the stuff in that ad but [TS]

01:17:48   there'll be stumbles and sometimes it [TS]

01:17:49   won't work and then you'll get end up in [TS]

01:17:51   the dark corner where nothing you say is [TS]

01:17:54   getting the correct response from Siri [TS]

01:17:56   because you're just into a realm or a [TS]

01:17:58   phrasing or something that in that good [TS]

01:18:01   natural language processing just can't [TS]

01:18:02   figure out what you mean by and that [TS]

01:18:04   will be experience it was totally not [TS]

01:18:06   represented in the ad where it's just [TS]

01:18:09   not working at all now you're just [TS]

01:18:10   wasting your time and it's frustrating [TS]

01:18:11   and it would have been faster for you to [TS]

01:18:12   just tap your fingers but but like I [TS]

01:18:14   said in the original show on Siri I [TS]

01:18:15   think that even regular people will [TS]

01:18:17   eventually find the three or four things [TS]

01:18:19   that are actually way way way easier to [TS]

01:18:21   do with Siri and they will decide that [TS]

01:18:23   Siri is the reply to text message [TS]

01:18:26   without using my hands or that without [TS]

01:18:28   looking at the screen feature or they'll [TS]

01:18:30   say Siri is 100% the set a timer from [TS]

01:18:33   egg feature or Siri is the reminder [TS]

01:18:37   feature remind me to call someone when I [TS]

01:18:38   get home like whatever those things you [TS]

01:18:41   you can you know you decide that Siri [TS]

01:18:44   works well for you and that's your Nisha [TS]

01:18:45   like a Gruber seems to have decided that [TS]

01:18:47   it's kind of like a dictation so I don't [TS]

01:18:48   have to type things out while I'm on the [TS]

01:18:49   go feature even though that's not texted [TS]

01:18:52   like Siri no dictation is just I don't [TS]

01:18:54   know if they lump it under the branding [TS]

01:18:55   but it's a it's different than the whole [TS]

01:18:57   to figure out what I'm saying and [TS]

01:18:59   interact with other applications and do [TS]

01:19:00   stuff for them so I think see really [TS]

01:19:02   success is a feature but it's going to [TS]

01:19:04   be a long time before that Siri ad [TS]

01:19:07   becomes a reality next follow-up I think [TS]

01:19:15   we only got two more we may actually get [TS]

01:19:17   maybe get through all them in the show [TS]

01:19:19   huh well because then I have one for you [TS]

01:19:21   after that all right well maybe I'll do [TS]

01:19:23   this one quickly and then what you can [TS]

01:19:24   start yours right you might not care [TS]

01:19:26   about mine that's true so this is this [TS]

01:19:29   is a post [TS]

01:19:30   I hope so hard for me to tell where [TS]

01:19:32   things originally come from with this [TS]

01:19:33   content republishing stuff now I figure [TS]

01:19:35   it's like you know so this apparently [TS]

01:19:38   was written by Ridley Scott published on [TS]

01:19:39   The Huffington Post as entitled the only [TS]

01:19:42   way to see a film and it's kind of a [TS]

01:19:45   love letter to blu-ray that's really I [TS]

01:19:48   don't even really see I wrote this or as [TS]

01:19:50   PR people wrote about it so he wrote it [TS]

01:19:51   so this is quoting for your article for [TS]

01:19:53   this got says the the blu-ray is the [TS]

01:19:55   closest we've come to replicating the [TS]

01:19:56   best the [TS]

01:19:57   Racal viewing experience I've ever seen [TS]

01:19:58   so he does start by saying like the way [TS]

01:20:00   movie should be shown is in the theater [TS]

01:20:01   but blu-ray is the closest to [TS]

01:20:05   replicating that experience to which I [TS]

01:20:09   would say that's true because when you [TS]

01:20:10   go to the movie theater you're projected [TS]

01:20:11   to about 30 minutes of ads that you [TS]

01:20:13   don't want to see before they will let [TS]

01:20:14   you watch the movie which is very [TS]

01:20:16   similar to blu-ray when you stick the [TS]

01:20:17   disc in you have unskipable previews you [TS]

01:20:19   fight with the stupid buttons to figure [TS]

01:20:20   out well let me do pop-up menu will let [TS]

01:20:22   me do frame advanced button what will [TS]

01:20:24   get me to the movie at least the blu-ray [TS]

01:20:26   you've got a fighting chance to like [TS]

01:20:28   play this game with the device to try to [TS]

01:20:30   you know loading preview from the [TS]

01:20:31   internet no no no don't load the preview [TS]

01:20:33   from the internet you just want to see [TS]

01:20:35   the movie and the movie theater you've [TS]

01:20:36   got no choice you just got to sit there [TS]

01:20:37   I guess in the movie theater does have [TS]

01:20:38   the advantage that you can just show up [TS]

01:20:40   later if you know they're going to show [TS]

01:20:41   a half an hour of ads just show up and [TS]

01:20:43   sit down afterwards so you're at least [TS]

01:20:45   you can time manage there whereas I'm [TS]

01:20:47   blue where you get to fight with the [TS]

01:20:48   thing and he goes on to say it's never [TS]

01:20:51   made sense to me why those preoccupied [TS]

01:20:53   with how movies are delivers for years [TS]

01:20:55   have written off physical media so he [TS]

01:20:56   doesn't understand what the whole big [TS]

01:20:57   deal is with digital distribution [TS]

01:20:59   probably because he's old or maybe [TS]

01:21:02   because he's maybe he's just lying and [TS]

01:21:05   and and following the line for the [TS]

01:21:07   blu-ray industry which many people have [TS]

01:21:09   said the cynical thing is like hey buy [TS]

01:21:11   more blu-rays brought to you by the [TS]

01:21:13   blu-ray Alliance right it shocking that [TS]

01:21:15   he would have this opinion but it could [TS]

01:21:16   just be because you know like some [TS]

01:21:18   people just don't like digital delivery [TS]

01:21:19   they want a physical thing in their hand [TS]

01:21:21   because they're old that's what they [TS]

01:21:22   used to technology will need to make [TS]

01:21:24   many more as this quoting frame again [TS]

01:21:26   many more huge leaps before one can ever [TS]

01:21:28   view films the level of picture and [TS]

01:21:30   sound quality many film lovers demand [TS]

01:21:31   without having to slide this can do a [TS]

01:21:33   player especially with the technical [TS]

01:21:35   requirements of today's 3d movies this [TS]

01:21:37   is another area where I agree with him i [TS]

01:21:39   by 2 was disappointed when I've talked [TS]

01:21:42   to others in past shows when music went [TS]

01:21:45   from like you know audio cassette [TS]

01:21:46   8-track audio cassette LP CD it was with [TS]

01:21:50   the exception of the hard 16 kilohertz [TS]

01:21:54   cut out on that so the 16 16 tour it's [TS]

01:21:57   44 kilohertz [TS]

01:21:58   16-bit whatever the the resolution of [TS]

01:22:00   CDs are there are many people who said [TS]

01:22:02   that the limits imposed were even though [TS]

01:22:05   they were the theoretical close to the [TS]

01:22:06   theoretical limits of human hearing they [TS]

01:22:08   didn't exceed them by now [TS]

01:22:10   or actually didn't exceed them at all [TS]

01:22:11   and that vinyl still had a better [TS]

01:22:14   dynamic range than CDs and then there's [TS]

01:22:16   the whole production thing where they [TS]

01:22:18   heavily compress the music so that [TS]

01:22:20   you're losing the highs and lows and [TS]

01:22:22   that's kind of a technique more of a [TS]

01:22:23   technical issue but many people thought [TS]

01:22:26   that CDs were kind of did a stutter step [TS]

01:22:30   on the road to improved fidelity that it [TS]

01:22:36   was clear that you know wax cylinder is [TS]

01:22:38   not as good as vinyl and it was clear [TS]

01:22:41   that an audio cassette was not as good [TS]

01:22:43   as CD because of the hiss and the [TS]

01:22:44   stretch and all these other things right [TS]

01:22:46   but then we took a sharp turn an in [TS]

01:22:48   arguable sharp turn to less than CD [TS]

01:22:50   quality when we went to digital [TS]

01:22:51   distribution because the market decided [TS]

01:22:53   that the convenience of mp3s it is more [TS]

01:22:58   important than having something that's [TS]

01:23:00   better than CD quality so we had super [TS]

01:23:01   audio CD and DVD audio but they didn't [TS]

01:23:03   really go anywhere because they was one [TS]

01:23:06   of the dominant factors right and for [TS]

01:23:09   people like me who are sticklers about [TS]

01:23:10   quality we were disappointed by that we [TS]

01:23:14   didn't want to listen to 128 kilobits [TS]

01:23:15   files we wanted CD quality that's why I [TS]

01:23:17   continued to buy CDs and still continue [TS]

01:23:19   to buy CDs because it's the highest [TS]

01:23:20   quality version of that song that I can [TS]

01:23:22   get and the more I like a song the more [TS]

01:23:25   inclined I am to say I want the CD [TS]

01:23:27   version even the 256 kilobits you know [TS]

01:23:30   even though I can never actually hear [TS]

01:23:31   the difference just philosophically I [TS]

01:23:33   feel like I want the CD quality 100 [TS]

01:23:36   because why pay was usually ends up [TS]

01:23:39   being a similar price for an album for a [TS]

01:23:41   lower quality version and to the credit [TS]

01:23:44   of Apple and all the other people they [TS]

01:23:47   have increased the quality and I think [TS]

01:23:48   you can get can you get lossless [TS]

01:23:49   versions an Apple store anymore or now [TS]

01:23:51   can you get them hmm [TS]

01:23:52   it's a good question I don't know I mean [TS]

01:23:55   there are losses things are infinite or [TS]

01:23:56   Jonathan Coulton [TS]

01:23:59   dystrophy hands I think albums on CD but [TS]

01:24:02   he also distributes them digitally and [TS]

01:24:04   you both you can pick what you want you [TS]

01:24:06   can download an AAC you can download [TS]

01:24:07   Aflac you can download apple lossless so [TS]

01:24:09   I have Jonathan Colton's latest CD and I [TS]

01:24:11   also have apple lossless digital copies [TS]

01:24:13   of it this you know true to form not [TS]

01:24:16   being someone who is a record executive [TS]

01:24:19   from the Stone Age he's doing it right [TS]

01:24:22   eventually and he's way ahead of [TS]

01:24:23   everyone [TS]

01:24:23   else eventually I hope everybody gets on [TS]

01:24:25   that bandwagon and realize this we want [TS]

01:24:27   the best possible version we can get but [TS]

01:24:29   we took a detour there and so video is [TS]

01:24:31   the same way watching a movie in a movie [TS]

01:24:33   theater [TS]

01:24:34   but then VHS tapes were nowhere close to [TS]

01:24:37   it and DVD is like it's getting kind of [TS]

01:24:38   close it's get looking pretty good but [TS]

01:24:40   then it's like okay now download it from [TS]

01:24:42   iTunes and you get all these compression [TS]

01:24:43   artifacts because we can't put like the [TS]

01:24:45   super HD version you know like when you [TS]

01:24:47   watch it in 1080i broadcast on HBO [TS]

01:24:50   that's higher quality due to you know a [TS]

01:24:54   less efficient compression algorithm [TS]

01:24:56   usually and a higher bitrate [TS]

01:24:58   then you get if you download the iTunes [TS]

01:25:00   version because they got to make the [TS]

01:25:01   iTunes version is kind of small and they [TS]

01:25:02   might be shown an iPad or whatever so [TS]

01:25:04   the best version of television shows you [TS]

01:25:07   can get is still often on television and [TS]

01:25:08   we took you turn there or a detour there [TS]

01:25:11   into saying once again the convenience [TS]

01:25:13   of being able to download them and to [TS]

01:25:15   have many movies on your iPad or [TS]

01:25:16   whatever is more important than the [TS]

01:25:18   absolute best quality and so blu-rays [TS]

01:25:20   have the absolute best quality you can [TS]

01:25:22   buy for seeing a movie in your home but [TS]

01:25:25   people say that physical media is dead [TS]

01:25:28   because they say well that's great and [TS]

01:25:29   all but the convenience of being able to [TS]

01:25:31   stream it is much more important the [TS]

01:25:32   stupid physical discs and it's made [TS]

01:25:34   worse by the things that any thinking [TS]

01:25:37   person hates about blu-ray is that not [TS]

01:25:38   only is blu-ray and annoying you gotta [TS]

01:25:40   put the disc in and do all that physical [TS]

01:25:41   stuff but it's just it's a customer [TS]

01:25:43   hostile experience but all these things [TS]

01:25:44   that you don't care about getting in the [TS]

01:25:46   way of you watching your damn movie or [TS]

01:25:47   when you stream it similarly starts [TS]

01:25:49   right maybe I'd rather watch a loading [TS]

01:25:51   progress bar because the streaming [TS]

01:25:52   server can't load me then have to sit [TS]

01:25:54   there and actively fight with the [TS]

01:25:55   blu-ray player to try to get and you [TS]

01:25:58   know it's loading Java to load all these [TS]

01:25:59   applications the little progress but the [TS]

01:26:01   worst thing I think on these things is [TS]

01:26:02   that the menu screens which everyone is [TS]

01:26:04   so proud of and people thought were also [TS]

01:26:05   wizzy on DVDs and stuff the worst thing [TS]

01:26:07   is is that the menu screens often have [TS]

01:26:09   spoilers for the movies by showing in [TS]

01:26:10   the background yeah turn the movie if [TS]

01:26:13   you haven't seen the movie before like [TS]

01:26:14   in the background it's got you know [TS]

01:26:16   Vader going Luke I am your father yeah [TS]

01:26:17   you'd be pissed yeah I just wanna close [TS]

01:26:20   your eyes and say I can't look at the [TS]

01:26:22   menu screen you gotta gotta click [TS]

01:26:23   through it real fast I'll tell you I'll [TS]

01:26:24   tell you tempted to this day still I've [TS]

01:26:26   never owned or even used a blu-ray [TS]

01:26:29   player I have there even a used one [TS]

01:26:32   they're actually worse than DVDs because [TS]

01:26:34   DVDs all did all the same thing you know [TS]

01:26:35   with blu-ray maybe they would learn [TS]

01:26:37   lesson if like let's not put into the [TS]

01:26:38   spec a requirement that you honor thee [TS]

01:26:40   I'm sorry you can't skip this bit like [TS]

01:26:43   you know if you want the D or the [TS]

01:26:45   official DVD player stamp of approval [TS]

01:26:48   from the stupid short consortium that [TS]

01:26:50   controls the rights of stuff you must [TS]

01:26:51   honor this this bit that says you can't [TS]

01:26:55   you know this horribly consumer hostel [TS]

01:26:56   bit says you can't skip this preview and [TS]

01:26:58   so the player manufacturers because [TS]

01:27:00   they're a bunch of idiots they're like [TS]

01:27:01   well whatever we want to sell players we [TS]

01:27:02   want to have the logo they honor it the [TS]

01:27:04   only people don't honor it or like these [TS]

01:27:06   Asian manufacturers that are outside the [TS]

01:27:07   law in other words the smart ones that's [TS]

01:27:10   just yeah the blu-ray format is is [TS]

01:27:12   horrible [TS]

01:27:14   and so here's really Scott again blu-ray [TS]

01:27:16   for the foreseeable future remains the [TS]

01:27:17   finest technology to preserve the impact [TS]

01:27:19   the enjoyment of watching movies at home [TS]

01:27:20   and someone I was complaining about this [TS]

01:27:22   article on Twitter and someone said was [TS]

01:27:24   what's here what's wrong with blu-ray I [TS]

01:27:25   said everything except for the fidelity [TS]

01:27:27   of the content because I'd continue to [TS]

01:27:30   buy blu-rays I have Netflix subscription [TS]

01:27:32   with the blu-ray option because that is [TS]

01:27:34   the best possible version of these [TS]

01:27:36   movies that you can see at home and that [TS]

01:27:38   is the only good thing about blu-ray [TS]

01:27:39   that it has the best possible version of [TS]

01:27:41   these things to do 1080p very high [TS]

01:27:44   quality audio and video better than you [TS]

01:27:47   can get over your television because I [TS]

01:27:48   don't know if any do any television [TS]

01:27:50   services broadcast 1080p I think the [TS]

01:27:52   best you get 1080i I'm not sure at least [TS]

01:27:54   in this country you know the least [TS]

01:27:57   amount of compression the blu-rays hold [TS]

01:27:59   lob everything else about blue ice is [TS]

01:28:00   just horrible so it when I read his [TS]

01:28:03   article I said on Twitter this was [TS]

01:28:06   written [TS]

01:28:06   apparently Ridley Scott has never [TS]

01:28:08   actually tried to watch a blu-ray movie [TS]

01:28:09   and many people said well he probably [TS]

01:28:10   has his assistant start 20 minutes [TS]

01:28:12   beforehand and cue it up in his living [TS]

01:28:14   room and it's flat right even like even [TS]

01:28:18   during the playing of the movie say you [TS]

01:28:19   pause it they have so every part of the [TS]

01:28:23   blu-ray spec is that anyone who write [TS]

01:28:25   makes a blu-ray disc can do custom [TS]

01:28:27   appearance for the progress bar that [TS]

01:28:30   shows how far you along you're on movie [TS]

01:28:31   so when you hit pause it brings up a [TS]

01:28:32   little Tibo like progress bar and like [TS]

01:28:34   in the Lord of the Rings the progress [TS]

01:28:36   where I'll be like all brown and like [TS]

01:28:37   I've stoned on it and like mine's going [TS]

01:28:38   you know they all draw their own stupid [TS]

01:28:40   custom progress bars to be within the [TS]

01:28:42   theme of the movie like that's just a [TS]

01:28:44   waste of everybody's time no one wants [TS]

01:28:46   to see that it's stupid it you know [TS]

01:28:48   someone someone had to [TS]

01:28:50   time doing that and that means [TS]

01:28:52   everyone's got to spend time doing that [TS]

01:28:53   they do all sorts of weird wizzy menu [TS]

01:28:55   animations and stuff like this that's [TS]

01:28:57   not what we want that someone that [TS]

01:28:59   that's like that's like a restaurant [TS]

01:29:02   websites where you show to the person [TS]

01:29:03   and say I want it to be this cool thing [TS]

01:29:05   where you fly into it and I want you [TS]

01:29:06   know so you gotta use flash for [TS]

01:29:07   everything and and you show it to the [TS]

01:29:09   boss not like wow that's awesome make [TS]

01:29:10   more things fly and that's what the boss [TS]

01:29:12   wants Missy is an idiot that's not what [TS]

01:29:14   customers want customers don't care what [TS]

01:29:15   your progress bar looks like customers [TS]

01:29:16   don't care that your progress bar [TS]

01:29:17   matches the theme of your movie if your [TS]

01:29:19   progress bar takes a longer time to come [TS]

01:29:21   up or is jumpy or crashes their blu-ray [TS]

01:29:23   player because some weird Java exception [TS]

01:29:25   because it's not yeah it's it's missing [TS]

01:29:28   the forest for the trees [TS]

01:29:29   you know that they give another Apple [TS]

01:29:32   example Apple does not provide custom [TS]

01:29:34   items well progress bars for iTunes [TS]

01:29:36   content but if they listen to content [TS]

01:29:37   grades disabled it would be great if if [TS]

01:29:39   when we distribute spider-man and iTunes [TS]

01:29:40   if Apple TV would show cool spider webby [TS]

01:29:42   progress bar that would be awesome [TS]

01:29:44   executives would love that right and [TS]

01:29:45   Apple would say that's not what [TS]

01:29:47   customers want we're not wasting our [TS]

01:29:48   time on that stuff that's my Ridley [TS]

01:29:53   Scott blu-ray rant what did what it was [TS]

01:29:55   your topic to you I don't even want to [TS]

01:29:57   bring it I'll save it for next week just [TS]

01:30:00   tell me what it is [TS]

01:30:02   now dude I don't side of it's more [TS]

01:30:04   interesting than what I have here you [TS]

01:30:06   have more I do but I mean we can see [TS]

01:30:08   what what tell me what your thing is [TS]

01:30:10   I know I know I want to throw off your [TS]

01:30:13   game odd but there is a new recently [TS]

01:30:19   John Lassiter was interviewed on Charlie [TS]

01:30:21   Rose and he talked about Pixar a little [TS]

01:30:25   bit but he talked about some of the [TS]

01:30:28   upcoming movies he talked about brave he [TS]

01:30:32   talked about the the the new dinosaur [TS]

01:30:34   movie but then he talked about this [TS]

01:30:36   other movie that is it's I think I don't [TS]

01:30:38   know what they're calling it but the [TS]

01:30:39   female sugar for you before you move on [TS]

01:30:41   the new dinosaur movie do you know it's [TS]

01:30:43   um a new dinosaur movie coming out from [TS]

01:30:45   Pixar yeah all right mr. Mehra and [TS]

01:30:47   that's I'm glad you told me what [TS]

01:30:49   monsters University now I will seek out [TS]

01:30:51   this Charlie Rose interview all right [TS]

01:30:53   Anna so anyway this this I think they're [TS]

01:30:56   calling the movie mind or at least [TS]

01:30:57   that's what it's the cook what they're [TS]

01:30:59   calling it right now but in this movie [TS]

01:31:01   mind [TS]

01:31:02   you have a a female protagonist because [TS]

01:31:08   apparently the whole movie takes place [TS]

01:31:09   inside her mind with her emotions and [TS]

01:31:12   thoughts as a character characters so I [TS]

01:31:16   this is also a Pixar movie yeah I'm [TS]

01:31:19   talking about Pixar alright you know [TS]

01:31:21   John Lasseter could be talking about all [TS]

01:31:22   sorts of things I'll take some Carter of [TS]

01:31:24   Mars is not a Pixar movie but I can [TS]

01:31:26   imagine John Lasseter talking about it [TS]

01:31:27   no this is his stuff alright alright so [TS]

01:31:31   uh so this movie minded it's going to [TS]

01:31:34   have these characters that are the [TS]

01:31:35   emotions and thoughts of the of the main [TS]

01:31:37   character but the main character is a [TS]

01:31:39   girl brave for those who don't know the [TS]

01:31:41   main characters a may is female [TS]

01:31:45   so I wanted to see what you thought [TS]

01:31:48   about these I figured you were up you be [TS]

01:31:49   on top of this no the upcoming Pixar [TS]

01:31:53   thing that I knew about is brave I I [TS]

01:31:54   tend not to be a the kind of person who [TS]

01:31:57   seeks out all possible news of upcoming [TS]

01:32:00   projects like just want to know exactly [TS]

01:32:02   what's coming out I used to be like that [TS]

01:32:03   last time I was like that was for [TS]

01:32:05   example about Star Wars prequels and we [TS]

01:32:07   see how that turned out so maybe that is [TS]

01:32:09   why I'm not so into but I basically want [TS]

01:32:11   to be spoiler free but if this news this [TS]

01:32:14   Pixar stuff tends to service and a bunch [TS]

01:32:16   of blog posts I'll eventually see it uh [TS]

01:32:18   well I have I have the article with the [TS]

01:32:21   article is over on what I would have [TS]

01:32:24   assumed would have been your favorite [TS]

01:32:26   your favorite website with the Pixar [TS]

01:32:28   times.com and I also have the Charlie [TS]

01:32:31   Rose with the interview which took place [TS]

01:32:34   a week ago today on Friday December 2nd [TS]

01:32:37   I have both of those in the in the show [TS]

01:32:39   notes I will check it out but so on [TS]

01:32:43   Pixar front people keep asking about [TS]

01:32:44   cars - I still have not seen it I and [TS]

01:32:48   many people continue to say the thing [TS]

01:32:50   that I tried to counteract the first [TS]

01:32:52   time I talked about cars - which was hey [TS]

01:32:53   it's a flop that's what you wanted no I [TS]

01:32:55   didn't want a flop [TS]

01:32:56   I wanted a flop that flopped because it [TS]

01:32:58   was too ambitious I have not heard [TS]

01:32:59   anybody say that cars to was not a good [TS]

01:33:02   movie because it was too ambitious [TS]

01:33:03   they say the opposite that it was not a [TS]

01:33:05   good movie because it was too lazy or [TS]

01:33:06   whatever I still haven't seen it myself [TS]

01:33:08   so I don't have a particular opinion on [TS]

01:33:10   it yet I will eventually see it is it on [TS]

01:33:11   streaming it you would know this your [TS]

01:33:13   car the fishing oil in the house [TS]

01:33:15   I I don't know if it's as your son seen [TS]

01:33:19   cars - yeah yeah we we bought it how you [TS]

01:33:22   how you alright so your I for my so it's [TS]

01:33:24   silly me [TS]

01:33:24   you have to you bought it alright you're [TS]

01:33:26   not even screaming I thought you might [TS]

01:33:27   have known if it was available but yeah [TS]

01:33:29   I'll eventually I don't like I don't [TS]

01:33:31   like it have to be honest my kids have [TS]

01:33:34   seen it in the theater with like you [TS]

01:33:35   know school and camp and stuff like that [TS]

01:33:37   so and they haven't been begging me to [TS]

01:33:40   buy copy of cars too but in general [TS]

01:33:42   they're not like my son used to be [TS]

01:33:44   heavily into cars and I guess he kind of [TS]

01:33:45   outgrew it and so now it's not begging [TS]

01:33:47   me to but to get cars to and I just very [TS]

01:33:49   curious do you pronounce it gigawatts or [TS]

01:33:52   gigawatts if you're talking about back [TS]

01:33:54   to the future you have to say gigawatts [TS]

01:33:55   I know I know but I'm asking you what [TS]

01:33:58   the actual word is Giga huh oh well [TS]

01:34:01   impulse again yeah I go gig I go Giga [TS]

01:34:05   because it's gigs on computers and [TS]

01:34:07   that's what I go with anyway you're [TS]

01:34:08   going it's a debate it's gigabyte versus [TS]

01:34:10   gibibyte the base 2 versus base 10 [TS]

01:34:13   business or say an interesting Wikipedia [TS]

01:34:14   entry I will add to our show notes as [TS]

01:34:17   well because it says the initial G of [TS]

01:34:19   Giga can be pronounced a hard G like [TS]

01:34:23   giggle or a soft G as in giant you know [TS]

01:34:26   the latter pronunciation was formalized [TS]

01:34:28   with the United States and 1960s 1980s [TS]

01:34:30   with the issue by the US National Bureau [TS]

01:34:32   of Standards of pronunciation guides for [TS]

01:34:35   the metric prefixes a prominent example [TS]

01:34:37   is found and the pronunciation of [TS]

01:34:40   gigawatts in the 1985 movie Back to the [TS]

01:34:43   Future [TS]

01:34:43   I just as a sign as a scientist I wanted [TS]

01:34:47   to you have an opportunity to weigh in [TS]

01:34:49   on this controversy that's what English [TS]

01:34:51   tends to do is well just put the other / [TS]

01:34:53   NCA ssin is as 2nd or 3rd pronunciation [TS]

01:34:55   and just be done with it so come so now [TS]

01:34:58   as for mind and brave so brave brave I [TS]

01:35:01   since I am I'm into these spoiler free [TS]

01:35:04   phase of my life I didn't read what it [TS]

01:35:05   was all I did watch the trailer but I [TS]

01:35:07   didn't read what it was all about I will [TS]

01:35:09   watch it and be hopeful that it's a good [TS]

01:35:11   movie I'm glad that has a female [TS]

01:35:12   protagonist not because I think there [TS]

01:35:15   has to be an equal number of each but [TS]

01:35:16   since I hope that it signals a change in [TS]

01:35:20   kind of the rut that Pixar had gotten [TS]

01:35:23   into with the the the style of movie [TS]

01:35:27   that it makes [TS]

01:35:29   and I am what it reminds me of is [TS]

01:35:32   another good non Pixar computer animated [TS]

01:35:34   movie which is How to Train Your Dragon [TS]

01:35:37   which had a similar kind of I know it [TS]

01:35:40   was a similar time Viking setting [TS]

01:35:42   instead of Scottish all the times but I [TS]

01:35:45   think that they remind me of each other [TS]

01:35:47   in terms of the setting and I have good [TS]

01:35:48   memories of How to Train Your Dragon so [TS]

01:35:50   I hope that the Pixar movie will be [TS]

01:35:51   speed at the mind thing it sounds that [TS]

01:35:55   sounds pretty ambitious and high-concept [TS]

01:35:58   the fact that as a female protagonist [TS]

01:36:00   doesn't really mix in there it's the [TS]

01:36:01   whole idea that it's gonna be me this [TS]

01:36:03   seems like the kind of ambitious movie [TS]

01:36:05   that you want them to make right well [TS]

01:36:08   it's is definitely different than all do [TS]

01:36:11   is not like you know is it even gonna be [TS]

01:36:14   a family film or kids gonna understand a [TS]

01:36:16   you know a manifestation of emotions [TS]

01:36:18   inside someone's head or they can yeah I [TS]

01:36:21   guess sure they can I don't know so I I [TS]

01:36:24   think that does sound interesting and [TS]

01:36:26   I'm looking forward to but I'm really [TS]

01:36:27   interested about is [TS]

01:36:28   the Pixar alumni movies so we've got [TS]

01:36:32   Brad Bird doing the next Mission [TS]

01:36:33   Impossible and Mission Impossible is a [TS]

01:36:36   franchise has been very uneven but Brad [TS]

01:36:40   Bird I really really love and I can't [TS]

01:36:42   imagine him ever doing anything that's [TS]

01:36:43   not great so I am looking forward to [TS]

01:36:47   Mission Impossible and seeing seeing uh [TS]

01:36:50   what what I hope it's kind of like you [TS]

01:36:53   did the whole thing with the Bond movies [TS]

01:36:54   and what a lot of people say and I agree [TS]

01:36:56   with is the best Bond movies that the [TS]

01:36:58   movies that are that get have the most [TS]

01:37:00   of what I want from Bond in recent years [TS]

01:37:02   have been the Bourne movies a lot of [TS]

01:37:04   people don't like the Bourne movies and [TS]

01:37:05   think that they don't have what they [TS]

01:37:06   love they want movies they want the the [TS]

01:37:08   fun and schlock and women from the Bond [TS]

01:37:10   movies but I always like competent bond [TS]

01:37:12   you know a Dalton that type of thing so [TS]

01:37:14   the Bourne movies are the kind of spy [TS]

01:37:16   movies that I liked and yet some of [TS]

01:37:17   those real um uneven too but in general [TS]

01:37:19   that's what I like out of spy movie so [TS]

01:37:20   I'm hoping that Mission Impossible will [TS]

01:37:22   be another example of the stuff that I [TS]

01:37:25   like a tab on movies done better than [TS]

01:37:27   the recent Bond movies all I have like [TS]

01:37:28   the recent Bond movie so maybe they'll [TS]

01:37:31   about very well if that's the most [TS]

01:37:32   recent one but I do like Daniel Craig [TS]

01:37:34   becoming a spawn and didn't like the [TS]

01:37:36   tail end of Pierce Brosnan right you [TS]

01:37:37   know I read I read though that they are [TS]

01:37:39   going to be doing some kind of new [TS]

01:37:42   ORN related movies but that they're not [TS]

01:37:45   going to be about Jason Bourne I'm not [TS]

01:37:49   so much into the franchise I never read [TS]

01:37:50   the books I just like the kind of gritty [TS]

01:37:53   more realistic spy type movie where like [TS]

01:37:57   there'll be a fight in the Bourne movie [TS]

01:37:58   where it's just two people and a hand [TS]

01:37:59   hand combat and you feel like it makes [TS]

01:38:01   me feel about what it more like what it [TS]

01:38:03   would be like to fear for your life [TS]

01:38:06   and the only way you're going to get out [TS]

01:38:07   of this alive is to kill somebody else [TS]

01:38:08   and you know nobody has guns and you [TS]

01:38:11   just have your hands and it's just much [TS]

01:38:12   more tense than shooting a bazooka at [TS]

01:38:14   somebody or throwing some trick car you [TS]

01:38:16   know that that's I like that grittiness [TS]

01:38:18   and that's why I like the best parts of [TS]

01:38:20   the Bourne movies so the Bourne [TS]

01:38:22   franchise they're going to make more [TS]

01:38:23   movies in that universe if they're if [TS]

01:38:25   they're also is kind of gritty and [TS]

01:38:27   realistic and take themselves seriously [TS]

01:38:28   is the more movies I'm up for that [TS]

01:38:30   and the other one that I'm looking out [TS]

01:38:32   for is John Carter of Mars which is [TS]

01:38:34   Andrew Stanton who did wall-e am I [TS]

01:38:37   getting this right chatroom I'll be very [TS]

01:38:38   embarrassed if I've got the wrong [TS]

01:38:40   Pixar alumni but it's a live action [TS]

01:38:42   movie featuring Tim Riggins from Friday [TS]

01:38:46   Night Lights which I also watched and I [TS]

01:38:49   don't know how this is going to turn out [TS]

01:38:50   like the both cases it's someone who I [TS]

01:38:53   came to know through their animated [TS]

01:38:55   movies moving to live-action and part of [TS]

01:38:58   that is like it's kind of disappointing [TS]

01:39:01   to me and then it's like - I guess even [TS]

01:39:04   to those people it may be they just [TS]

01:39:06   wanted to do live-action don't you get [TS]

01:39:08   the feeling it's like well I made [TS]

01:39:09   animated movies but I always wanted to [TS]

01:39:10   be a real director and make a [TS]

01:39:11   live-action movie right like this that [TS]

01:39:13   it's the higher prestige thing that [TS]

01:39:15   could just maybe be me projecting but I [TS]

01:39:17   do see that a lot from especially from [TS]

01:39:20   the older generation like my parents [TS]

01:39:21   will take animated movies seriously I [TS]

01:39:22   certainly take them very seriously and I [TS]

01:39:24   don't think there's any need to go to [TS]

01:39:25   live-action to get more prestige or to [TS]

01:39:27   be more respected but the reality is [TS]

01:39:28   that animated movies are in a separate [TS]

01:39:31   category in the Oscars which sucks it is [TS]

01:39:32   stupid [TS]

01:39:33   but that's the reality and a lot of [TS]

01:39:35   people if you grew up in that [TS]

01:39:38   environment even perhaps if it's [TS]

01:39:40   subconsciously you think I'm not a real [TS]

01:39:42   director until I do a lot of action [TS]

01:39:43   movie with Tom Cruise or whatever so I'm [TS]

01:39:48   looking forward to how those are going [TS]

01:39:50   to turn out and how those people make [TS]

01:39:51   the transitions mostly because I think [TS]

01:39:52   both people are so incredibly talented [TS]

01:39:54   and so on [TS]

01:39:55   and they're both coming out of an [TS]

01:39:56   environment where the artists in the [TS]

01:39:59   story have been so dominant and these [TS]

01:40:02   movies I'm assuming are going to be much [TS]

01:40:05   more constrained because neither one of [TS]

01:40:06   those people is Steven Spielberg or [TS]

01:40:08   Kubrick or someone who gets to write [TS]

01:40:10   their own instead you know I get to do [TS]

01:40:12   exactly what I want they're going to [TS]

01:40:14   have to work within the system a system [TS]

01:40:15   that doesn't value the the artist as [TS]

01:40:17   much as where they came from will they [TS]

01:40:19   still be able to make a great movie and [TS]

01:40:25   my last thing was that some lame [TS]

01:40:28   linkbait article on CNN that said TV [TS]

01:40:31   isn't broken so I fix it but I'm not [TS]

01:40:32   going to go into that one because it [TS]

01:40:33   will just end up being a rehash of [TS]

01:40:34   what's wrong with TV the fact of that [TS]

01:40:37   article exists I find Phegley humorous [TS]

01:40:40   but if you want to read the straw man [TS]

01:40:43   that people will say does not exist [TS]

01:40:45   someone wrote that article an old person [TS]

01:40:47   saying TV is fine we don't need to [TS]

01:40:49   change it's fine [TS]

01:40:50   so I'll leave it in the show notes [TS]

01:40:52   people come look at himself as the first [TS]

01:40:54   time I've already do a good voice a good [TS]

01:40:57   voice all my voices are good come on [TS]

01:40:58   well your regular voice is good but that [TS]

01:41:00   was the first time I heard you do a [TS]

01:41:01   character voice I have soft so many [TS]

01:41:03   character horses let's hear him they all [TS]

01:41:05   sound the same what was that all of them [TS]

01:41:08   I have to be spontaneous on stuff month [TS]

01:41:11   you know creativity is not a faucet you [TS]

01:41:13   can just turn oh I see I see [TS]

01:41:15   gotta be natural sure too much pressure [TS]

01:41:17   right all right well sounds like wrap [TS]

01:41:21   your new people their money's worth [TS]

01:41:22   today oh yeah so we're sorry we missed [TS]

01:41:24   you last week yeah every yeah but I [TS]

01:41:27   literally could not talk this isn't now [TS]

01:41:29   that I have a regular podcast my [TS]

01:41:30   frequent illnesses that take away my [TS]

01:41:32   voice suddenly are more significant [TS]

01:41:34   right bigger than you get baby your [TS]

01:41:36   voice you're a voice actor now you're [TS]

01:41:38   Italian Boris [TS]

01:41:38   yeah my voice is my passport you know [TS]

01:41:40   very funny we'll get email about that so [TS]

01:41:44   you can follow John siracusa on Twitter [TS]

01:41:47   at Syracuse si are a Cu si there is no Z [TS]

01:41:54   in that and I'm Dan Benjamin on Twitter [TS]

01:41:58   and again if you want to follow along [TS]

01:42:01   with our shows you can just go to 5x5 TV [TS]

01:42:04   slash hypercritical picked the show and [TS]

01:42:06   and follow along I get a lot of email [TS]

01:42:08   from people asking that they'll say I [TS]

01:42:10   hit the play and I was listening to the [TS]

01:42:12   show and as I was looking at the page I [TS]

01:42:15   thought I would like to click one of [TS]

01:42:18   these links so I clicked it and it took [TS]

01:42:20   me away from the page well there's a [TS]

01:42:23   little checkbox there you check the box [TS]

01:42:26   and it says open links a new window or [TS]

01:42:28   you can hold down if you're lucky enough [TS]

01:42:31   to be on a Mac you can hold down the [TS]

01:42:32   command key and I'm not sure what key it [TS]

01:42:34   is in Windows but that will make your [TS]

01:42:36   browser open in a tab you're also can [TS]

01:42:39   click the little pop-up audio player [TS]

01:42:41   link that will pop up an audio player [TS]

01:42:43   that'll let you hit play and then you [TS]

01:42:45   can do whatever you want on the other [TS]

01:42:46   page so those are the solutions to that [TS]

01:42:49   problem and if you have comments whether [TS]

01:42:53   you would like us to read them on the [TS]

01:42:54   air or not you can share them by going [TS]

01:42:58   to five by five dot TV slash contact and [TS]

01:43:01   we want to say thanks to everybody who [TS]

01:43:02   has been raiding the show in iTunes also [TS]

01:43:06   very helpful getting new people to find [TS]

01:43:08   out about it and thanks to Squarespace [TS]

01:43:11   com thanks to smile software.com thanks [TS]

01:43:17   to John Syracuse accom oh wait you don't [TS]

01:43:20   have that I tried to get it could not [TS]

01:43:22   what is it I don't even know I don't [TS]

01:43:25   might just be squatting on it it was [TS]

01:43:27   available for years I didn't get it and [TS]

01:43:29   then when I went to try to get it maybe [TS]

01:43:30   five years ago it was gone yeah that's [TS]

01:43:34   not the not the domain it really were [TS]

01:43:36   worst yeah terrible just terrible we're [TS]

01:43:46   not thinking of now I should put it here [TS]

01:43:48   instead of the after dark so people can [TS]

01:43:50   make sure they hear it is that so when [TS]

01:43:53   once we cap the show off which will be [TS]

01:43:55   in a couple seconds we're going to [TS]

01:43:56   discuss titles as we usually do right [TS]

01:43:58   absolutely now the title selection [TS]

01:44:02   process is entirely dominated in my mind [TS]

01:44:04   with visualizing what the illustration [TS]

01:44:07   will be at five by five Illustrated [TS]

01:44:08   vector oh my god you know what get a [TS]

01:44:10   talk about that so that every time I [TS]

01:44:12   think of a title I'm going to be [TS]

01:44:14   thinking that's a great title but the I [TS]

01:44:17   would like to see the illustration for [TS]

01:44:18   the other one more so I'm going to try [TS]

01:44:21   to put five by five [TS]

01:44:22   out of my mind that's five 5x5 [TS]

01:44:24   illustrate about tumblr.com speak 5x5 by [TS]

01:44:27   the way every time I this is fully [TS]

01:44:28   integrated into the site they don't have [TS]

01:44:30   to go there anymore [TS]

01:44:31   how is it yeah I was not aware that go [TS]

01:44:33   go to your the next time you're editing [TS]

01:44:35   an episode you will see at the very [TS]

01:44:37   bottom of the edit episode page in the [TS]

01:44:39   CMS there is a little blank that says [TS]

01:44:42   you can either upload an image or you [TS]

01:44:44   can put in a direct link to it it's only [TS]

01:44:46   for these illustrations but you can you [TS]

01:44:48   can control click or right click on his [TS]

01:44:51   image on 5 by 5 Illustrated get the URL [TS]

01:44:54   paste it into that box hit submit and it [TS]

01:44:56   will automatically download it from his [TS]

01:44:58   site upload it to our assets cloud [TS]

01:45:01   server in the CDN and it put it in with [TS]

01:45:06   the show and then it'll show up in the [TS]

01:45:08   show and when you click on it it'll have [TS]

01:45:09   a nice modal box that comes up that lets [TS]

01:45:13   people look at it large site and it even [TS]

01:45:15   has a link to his to his credit to it [TS]

01:45:17   for her to the website this is what the [TS]

01:45:20   blessing of the person who makes the [TS]

01:45:21   site I'm assuming correct oh yeah he and [TS]

01:45:23   I have been talking about it he loves [TS]

01:45:25   the idea yes salute yeah that but I was [TS]

01:45:29   trying to get to put the five by five [TS]

01:45:30   thing is that I tell people about five [TS]

01:45:32   by five and you never bring this up so [TS]

01:45:35   maybe it's done an actual problem but [TS]

01:45:36   every time I say five by five people [TS]

01:45:38   don't know if it's like fi ve or the [TS]

01:45:44   number five and they don't know if the [TS]

01:45:45   by is an X so the people listening who [TS]

01:45:48   don't know it's the numeral five the [TS]

01:45:50   letter B the letter Y then the numeral [TS]

01:45:52   five then a dot then TV not calm so it's [TS]

01:45:55   five by five dot TV is what I just [TS]

01:45:57   spelled out this is one of the or they [TS]

01:46:00   can type in five fi ve by B Y fi ve dot [TS]

01:46:05   TV they can do that tonight or redirect [TS]

01:46:07   was not the calm really I mean I guess [TS]

01:46:09   the reason is not a problem because [TS]

01:46:10   people who are not listening to the show [TS]

01:46:12   type everything into the Google search [TS]

01:46:14   box and if you type five by fog amount [TS]

01:46:16   of how you type it into the Google [TS]

01:46:17   search box I have to imagine yeah if you [TS]

01:46:19   type five by five podcast or five by [TS]

01:46:21   five hypercritical [TS]

01:46:22   anything having to do with anything you [TS]

01:46:24   will find and you probably have very [TS]

01:46:25   good PageRank but yes of the five by [TS]

01:46:28   five Illustrated that tumblr comm it's [TS]

01:46:30   the five book I've spelled the same way [TS]

01:46:32   it's divided by five [TS]

01:46:33   all right so that's it only going longer [TS]

01:46:35   I just wanted to get the the 5 to 5 [TS]

01:46:36   illustrated in there and explain that [TS]

01:46:38   now is it is totally messing with my [TS]

01:46:40   ability to select titles sorry [TS]

01:46:45   that's a it's messing in a good way I [TS]

01:46:48   love it I love it great all right well [TS]

01:46:56   that's it then for this show that's [TS]

01:46:58   right thanks for tuning in everybody bye [TS]

01:47:16   you [TS]