51: Unjustified Confidence


00:00:00   [Music] [TS]

00:00:02   this is hypercritical weekly talkshow [TS]

00:00:04   ruminating on exactly what is wrong in [TS]

00:00:07   the world of Apple and related [TS]

00:00:08   technologies and businesses nothing is [TS]

00:00:10   so perfect that cannot be imploded by my [TS]

00:00:14   co-host John siracusa I'm Dan Benjamin [TS]

00:00:17   today is January 20th 2012 this is [TS]

00:00:21   episode number 51 just like area 51 [TS]

00:00:24   we've got two sponsors we want to thank [TS]

00:00:26   now and later while the program is going [TS]

00:00:28   vid me up calm the cool new video [TS]

00:00:33   publishing platform and stripe comm [TS]

00:00:35   full-stack payments tell more about them [TS]

00:00:38   again as we continue are you John [TS]

00:00:42   siracusa I'm doing just fine dan [TS]

00:00:44   Benjamin you're still in recovery from [TS]

00:00:46   our epic Goodfellas 5x5 at the movie [TS]

00:00:52   show that we recorded on Monday of this [TS]

00:00:56   week that didn't take too much out of me [TS]

00:00:58   it's not like the Empire Strikes Back [TS]

00:00:59   episode where ended at 3 a.m. so but we [TS]

00:01:02   didn't start I mean it there was no way [TS]

00:01:04   could've ended at 3 a.m. we started at [TS]

00:01:05   noon it could have really when do you [TS]

00:01:10   want to go frame-by-frame and there were [TS]

00:01:13   we were talking to each other on Twitter [TS]

00:01:16   saying oh man we forgot to talk about [TS]

00:01:18   this one scene we get to talk about this [TS]

00:01:20   other scene and it you know it was it [TS]

00:01:23   wound up being like a three-hour [TS]

00:01:26   15-minute show and and somehow we still [TS]

00:01:33   managed to miss a lot of stuff yeah and [TS]

00:01:36   then people would tell us about things [TS]

00:01:37   that we didn't know at least I didn't [TS]

00:01:39   even know about as I imagine if we had [TS]

00:01:40   more knowledge than we would have gone [TS]

00:01:42   on even longer yeah Heather it's still [TS]

00:01:45   still so much that we didn't cover [TS]

00:01:47   I don't think we'll do a follow up I [TS]

00:01:49   don't think I mean I'm not saying we [TS]

00:01:50   won't have follow up I'm saying it's [TS]

00:01:52   likely we won't we'll never do a follow [TS]

00:01:55   up type of show but no but that one's [TS]

00:01:58   got to stand on its own yeah but if [TS]

00:02:01   you're wondering what we're talking [TS]

00:02:02   about you can go and listen I highly [TS]

00:02:04   recommend you do go and listen to this [TS]

00:02:06   movie show and that that is in the show [TS]

00:02:09   notes you can go to five by five dot TV [TS]

00:02:11   slash hypercritical slash 51 [TS]

00:02:13   and all of the links that we mentioned [TS]

00:02:16   during the course of this program [TS]

00:02:17   including self referential links such as [TS]

00:02:21   go listen to our Goodfellas episode [TS]

00:02:22   they're all going to be there in the [TS]

00:02:24   show notes and we want to say thanks to [TS]

00:02:26   help spot calm guys for making that [TS]

00:02:30   possible [TS]

00:02:30   best help desk software in the business [TS]

00:02:33   so this this show though was so much fun [TS]

00:02:36   to record it was great to see you not [TS]

00:02:37   bashing something for a change it's [TS]

00:02:40   thrilling well you know I had a little [TS]

00:02:42   Star Wars episodes in the Pixar bus I [TS]

00:02:44   was on the incomparable I'm not always [TS]

00:02:45   bashing things the audio was out there [TS]

00:02:49   that's what you're looking for and the [TS]

00:02:51   audience is listening yeah so what are [TS]

00:02:54   our topics gonna be for today what are [TS]

00:02:55   we talking about follow up you know I [TS]

00:02:57   was planning last week I was planning to [TS]

00:03:00   make this a shorter show I think these [TS]

00:03:03   shows are just getting out of control [TS]

00:03:04   and we need to I need to tighten it up [TS]

00:03:05   my personal goal that I wanted to try [TS]

00:03:07   for something shorter and okay it's kind [TS]

00:03:09   of like one of those would you say this [TS]

00:03:11   is a New Year's New Year's resolution no [TS]

00:03:13   no it's more like my analogies like a [TS]

00:03:16   sports analogy one of the I played [TS]

00:03:18   tennis as a younger man and in tennis or [TS]

00:03:21   any sport really funny sight say you're [TS]

00:03:22   like hitting the ball a little bit late [TS]

00:03:25   right right I think you drive like I [TS]

00:03:26   can't I can't stop hitting the ball late [TS]

00:03:27   like on my back and I keep it I keep [TS]

00:03:28   hitting the ball late well the way you [TS]

00:03:30   try to do that is you say alright we'll [TS]

00:03:32   try hitting it too early don't try to [TS]

00:03:34   hit it the right way because that's not [TS]

00:03:35   working try hitting it like way way way [TS]

00:03:37   too early make a mistake in the other [TS]

00:03:38   direction and sometimes it's even hard [TS]

00:03:41   to do that you like I'll show there's no [TS]

00:03:42   problem I'll fly now I'll now [TS]

00:03:43   intentionally hit it too early it'll go [TS]

00:03:44   way off to the right it'll just be a big [TS]

00:03:46   mess and you find you can't even do that [TS]

00:03:48   or maybe when you try to hit it way way [TS]

00:03:50   too early it you hit it exactly right [TS]

00:03:52   you know what I mean you got to [TS]

00:03:53   overcompensate so I said okay next show [TS]

00:03:56   I'm going to try to end the show like [TS]

00:03:58   way too early people gonna be like [TS]

00:03:59   that's it you're done that's all you [TS]

00:04:01   know just like very little follow-up one [TS]

00:04:03   short topic that I think will ask me [TS]

00:04:05   five minutes I'm going to in show early [TS]

00:04:06   and then with the hopes that then that [TS]

00:04:08   would would produce the shows on time [TS]

00:04:10   but of course I had forgotten about the [TS]

00:04:12   Apple event turning this week and so [TS]

00:04:15   that's kind of out the window but I [TS]

00:04:17   still I'm still going to try to tighten [TS]

00:04:20   things up going for because I do want I [TS]

00:04:22   do want to actually eventually have a [TS]

00:04:24   show where we go okay so that's all [TS]

00:04:26   you've got cheese [TS]

00:04:27   not even an hour like I want I want that [TS]

00:04:28   you're looking for that's your goal [TS]

00:04:30   that's your new year's resolution is to [TS]

00:04:31   have not a new year's resolution show [TS]

00:04:33   just because the past few shows this [TS]

00:04:35   year have been a little bit long and I [TS]

00:04:37   want to want to tighten up but [TS]

00:04:38   unfortunately with the news this week [TS]

00:04:39   that's not going to happen but we've got [TS]

00:04:41   plain old follow up to to go through [TS]

00:04:44   you're just a little guy can't remember [TS]

00:04:47   what show this was I think it was we [TS]

00:04:48   were talking about controllers and we [TS]

00:04:49   got off on his tangent about maths and [TS]

00:04:51   one of the follow-ups mm-hmm yeah I [TS]

00:04:52   think the last the last two episodes [TS]

00:04:55   have in one form or another we've talked [TS]

00:04:59   about maths yeah and I was trying to [TS]

00:05:02   come up with a word that encompasses all [TS]

00:05:04   of the english-speaking people who say [TS]

00:05:05   maths and I kind of narrowed it down to [TS]

00:05:08   saying that the people who live on those [TS]

00:05:09   islands to the north actually the [TS]

00:05:11   Northwest we were corrected by some [TS]

00:05:12   people of France what's the what's the [TS]

00:05:14   word for all those people and many many [TS]

00:05:16   many many people send me this Khan [TS]

00:05:19   Gregory Palmer gray cgp grey comm has a [TS]

00:05:23   video explaining all the different parts [TS]

00:05:26   United Kingdom and Ireland and England [TS]

00:05:29   and Scotland and the crown and all these [TS]

00:05:33   things and I had seen that video when it [TS]

00:05:36   was originally put out was at the [TS]

00:05:37   beginning of 2011 so I knew that video [TS]

00:05:39   existed but once you watch that video [TS]

00:05:41   you'll you I think you'll understand why [TS]

00:05:43   I didn't retain all the knowledge [TS]

00:05:45   contained in it because it is quite [TS]

00:05:47   dizzying and confusing and once you know [TS]

00:05:49   for the many people who sent me this [TS]

00:05:51   video in fact the man himself who made [TS]

00:05:52   this video sent it to me on Twitter [TS]

00:05:54   along with many other people and [TS]

00:05:56   immediately I saw someone respond to him [TS]

00:05:57   and say you know he got some wrong in [TS]

00:05:58   that video of yours so it's very [TS]

00:06:00   difficult no matter who you are even if [TS]

00:06:03   you've made what many people consider to [TS]

00:06:04   be the definitive humorous entertaining [TS]

00:06:07   comprehensive video and Venn diagram [TS]

00:06:10   explaining all these terms to people who [TS]

00:06:11   don't know them someone's always going [TS]

00:06:13   to complain about so I put them both in [TS]

00:06:15   the show notes if people want to learn [TS]

00:06:18   how confusing the different terminology [TS]

00:06:21   is they can go for it and the upshot was [TS]

00:06:23   that the only thing the consensus was [TS]

00:06:25   that if you're going to call those [TS]

00:06:26   people anything go with like British [TS]

00:06:29   British see anything in here I would [TS]

00:06:32   have thought that British would have [TS]

00:06:33   been like the wrong term that would have [TS]

00:06:35   been it is the wrong term in many cases [TS]

00:06:37   and people and a vocal minority did [TS]

00:06:39   complain about that but this [TS]

00:06:40   there's no perfect term and people [TS]

00:06:43   generally Wow that that was like the [TS]

00:06:45   least objectionable thing for foreigners [TS]

00:06:48   to do you will you will offend some [TS]

00:06:51   people apparent so I'm just gonna stay [TS]

00:06:54   away from that whole region of the world [TS]

00:06:55   this looks like a big mess oh yeah that [TS]

00:06:58   won't that doesn't offend anybody no I [TS]

00:07:01   love it when I watch a lot of like a [TS]

00:07:03   travel programs that I love it when they [TS]

00:07:04   have travel programs and they're in that [TS]

00:07:06   region of the world and they subtitle [TS]

00:07:07   people were speaking English that's when [TS]

00:07:10   you know you get into the good stuff [TS]

00:07:11   right then you know that even even [TS]

00:07:13   though we all share this common language [TS]

00:07:14   you'll never understand it this isn't [TS]

00:07:17   version of I feel insulted when they do [TS]

00:07:19   that I'm like come on I can follow this [TS]

00:07:20   accent you know I think it's not so much [TS]

00:07:22   accents like when some of their talking [TS]

00:07:24   like cockney rhyming slang or slumping [TS]

00:07:25   were I understand all the individual [TS]

00:07:27   words but I still have no idea what [TS]

00:07:28   they're saying oh yeah [TS]

00:07:33   a gaming follow up I mentioned something [TS]

00:07:35   about some vague memories I had from [TS]

00:07:37   gaming magazines kumusta read years ago [TS]

00:07:39   about the Dreamcast Microsoft being [TS]

00:07:41   involved with Sega for the Dreamcast [TS]

00:07:43   effort and then I said I thought they [TS]

00:07:45   wanted to run some version of Windows [TS]

00:07:46   and I don't know if it ever did so I'm [TS]

00:07:50   kinda shoulda got this person's first [TS]

00:07:51   name I always get the Twitter he'll II [TS]

00:07:54   macray am eh RKA why Twitter to tell me [TS]

00:08:00   that the Dreamcast did run Windows CE II [TS]

00:08:02   see was consumer electronics I think it [TS]

00:08:04   said before and the idea was that you [TS]

00:08:07   could run Windows that you can run [TS]

00:08:09   Sega's OS for your game and very very [TS]

00:08:12   very few people opted to run Windows I'm [TS]

00:08:14   assuming because it added extra overhead [TS]

00:08:16   and it wasn't what console developers [TS]

00:08:18   were used to this was long ago right so [TS]

00:08:21   yes the windows a version of Windows [TS]

00:08:22   actually did run on the Dreamcast and [TS]

00:08:24   there was a Microsoft collaboration [TS]

00:08:26   there wasn't just a pipe dream I talked [TS]

00:08:29   about the classic controller the [TS]

00:08:30   Nintendo classic controller which is the [TS]

00:08:32   alternate controller used to play [TS]

00:08:34   Virtual Console games on the Wii like [TS]

00:08:37   the NES games and SNES games and I [TS]

00:08:39   talked about how not be suitable for [TS]

00:08:41   GameCube games well not only is it not [TS]

00:08:44   suitable it's not even possible to play [TS]

00:08:46   GameCube games by the controller I don't [TS]

00:08:48   have a classic controller which but I [TS]

00:08:49   didn't know this I thought like well I [TS]

00:08:51   have those analog sticks in there it's [TS]

00:08:52   supposed to you know if there [TS]

00:08:54   that would be for GameCube games like [TS]

00:08:55   boy I would never play GameCube game [TS]

00:08:57   with the with those analog sticks but [TS]

00:08:59   not to worry about that because you have [TS]

00:09:00   to plug in the actual GameCube [TS]

00:09:01   controller to play GameCube games you [TS]

00:09:04   can't use the classic controller which [TS]

00:09:06   kind of makes sense when you think about [TS]

00:09:06   it because the when you're playing [TS]

00:09:08   GameCube games that thing turns into a [TS]

00:09:09   GameCube it ignores everything ignores [TS]

00:09:11   the Wii mode ignores that's why it's [TS]

00:09:12   stopped playing a gamecube game you like [TS]

00:09:14   turn the thing off you can't use you [TS]

00:09:16   know you can't have the Wii Remote home [TS]

00:09:17   button and then you come up running you [TS]

00:09:19   just basically transformed your Wii into [TS]

00:09:21   a Gamecube so yes the classic controller [TS]

00:09:23   won't work uh and that's how the follow [TS]

00:09:27   up I have I didn't I didn't go trolling [TS]

00:09:28   through my email I'm sorry if you sent [TS]

00:09:30   in some email I will try to put that all [TS]

00:09:32   into the next week's show if I can is [TS]

00:09:36   there any particular feedback email you [TS]

00:09:37   wanted me to address did you see most of [TS]

00:09:39   it no I mean I think you know I think [TS]

00:09:41   you do a good job of identifying calling [TS]

00:09:43   out the critically important ones but we [TS]

00:09:47   did I think since I'm just looking at [TS]

00:09:49   this in the last what's today today is [TS]

00:09:52   the 20th I think since the last show I [TS]

00:09:54   mean there's been there has been a lot [TS]

00:09:56   of feedback coming in about this show a [TS]

00:09:58   lot which one the good fellow show or [TS]

00:10:01   the this show this particular show the [TS]

00:10:03   hypercritical oh yeah yeah another [TS]

00:10:05   control people are still going on about [TS]

00:10:07   that was that everyone's got a [TS]

00:10:08   controller that they think has been [TS]

00:10:10   slighted by history and is much more [TS]

00:10:12   significant than it gets credit for me [TS]

00:10:13   just today someone came in about the [TS]

00:10:15   sidewinder uh Microsoft Sidewinder that [TS]

00:10:17   accelerometer is in it uh it was like a [TS]

00:10:20   PC controller I mean I all these people [TS]

00:10:22   are basically right like they're every [TS]

00:10:24   one of these things has some place in [TS]

00:10:25   history and has some interesting [TS]

00:10:26   innovation I think people get a little [TS]

00:10:28   bit to hunt including me get a little [TS]

00:10:30   bit too hung up on who did what first [TS]

00:10:32   and who is the real leader and stuff [TS]

00:10:34   like that even even though we know it's [TS]

00:10:35   silly not important we all especially if [TS]

00:10:37   you grew up during the console wars yeah [TS]

00:10:39   like I was always saying I look at Sony [TS]

00:10:41   at stealing its innovation from Nintendo [TS]

00:10:44   right it's just as bad as the people [TS]

00:10:45   were saying well Nintendo's stealing [TS]

00:10:46   your innovation from Microsoft because [TS]

00:10:48   the sidewinder had accelerometers in the [TS]

00:10:49   controller long before it was a glimmer [TS]

00:10:50   in Nintendo's eye so Microsoft is the [TS]

00:10:52   real invader we're all a but you know [TS]

00:10:55   our younger selves were all console [TS]

00:10:58   fanboys and it's hard to snap by that in [TS]

00:11:00   case this isn't clear I'm doing most of [TS]

00:11:01   all this stuff in fun like I don't have [TS]

00:11:03   I'm not serious a lot of people think [TS]

00:11:05   it's deadly serious and [TS]

00:11:07   you should not be so insulting to [TS]

00:11:08   PlayStation players and the people who [TS]

00:11:10   love that it's all in fun from the cent [TS]

00:11:12   I'm sorry here if you continue to take [TS]

00:11:14   this very seriously it may seem like I'm [TS]

00:11:18   taking it equally seriously but I'm not [TS]

00:11:23   cherub says can't we just can't we all [TS]

00:11:26   just get reals ruined everything [TS]

00:11:27   no we can't even agree on that we can't [TS]

00:11:30   even agree [TS]

00:11:31   all right so topics for today inevitably [TS]

00:11:35   I will have a tiny tiny brief maybe say [TS]

00:11:40   about the iPhone mute switch okay brief [TS]

00:11:44   by who is nathan if i do speed summarize [TS]

00:11:47   this or would you like to try to speed [TS]

00:11:48   summarize it because i know you like to [TS]

00:11:50   give people context like suppose what if [TS]

00:11:51   they don't listen to all the other shows [TS]

00:11:52   well I I and I have to tell you that I [TS]

00:11:54   said that on on the last show that I did [TS]

00:11:56   with Marco we do a show called build and [TS]

00:11:59   analyze Marco Arment and I used to guy [TS]

00:12:01   who does Instapaper and we do weekly [TS]

00:12:03   show over there and we were talking [TS]

00:12:07   about the mute switch and he said I he [TS]

00:12:08   said something along paraphrasing I [TS]

00:12:10   can't believe there's anybody in our [TS]

00:12:13   audience who doesn't not not only [TS]

00:12:15   doesn't know about the mute switch issue [TS]

00:12:17   but who isn't almost probably already [TS]

00:12:19   bored of it and then we proceeded to [TS]

00:12:21   talk about it anyway for an hour but [TS]

00:12:25   this is the issue just in case and by [TS]

00:12:27   the way I will add that I I got probably [TS]

00:12:30   a dozen emails from people saying thank [TS]

00:12:32   you for providing the context I didn't [TS]

00:12:36   know about it I do live under a rock and [TS]

00:12:39   I appreciate you shining some light [TS]

00:12:42   under that rock for me so the speed [TS]

00:12:43   summary of this is on the side of and [TS]

00:12:47   we're talking specifically these days [TS]

00:12:49   about the iPhone 4 and 4s just just to [TS]

00:12:52   kind of limit the discussion right [TS]

00:12:56   there's a switch on the side of that and [TS]

00:12:59   it is it is by Apple it is called the [TS]

00:13:02   ringer / silent switch and by everybody [TS]

00:13:05   else and probably a lot of people at [TS]

00:13:07   Apple it is called the mute switch and [TS]

00:13:10   if you flip the mute switch to mute they [TS]

00:13:14   the phone will vibrate and the phone [TS]

00:13:17   won't ring if you get a call and most of [TS]

00:13:19   the other applications [TS]

00:13:20   won't make any sound some still do [TS]

00:13:22   including the alarm and apparently there [TS]

00:13:25   was a gentleman who was in the front row [TS]

00:13:27   at a philharmonic performance had been [TS]

00:13:31   handed a brand-new iPhone right before [TS]

00:13:32   the show someone had either he or [TS]

00:13:36   somebody else had set it up for him an [TS]

00:13:38   alarm had been set for some reason the [TS]

00:13:41   alarm then went off marimba went off [TS]

00:13:44   during the performance and apparently he [TS]

00:13:47   was unaware that it was his phone that [TS]

00:13:49   had been going off for several minutes [TS]

00:13:51   you know just continuously going and [TS]

00:13:53   going and going to the point where the [TS]

00:13:56   four monic conductor stopped the [TS]

00:13:58   performance and waited for the person [TS]

00:14:02   which was this guy to actually turn off [TS]

00:14:04   their ringer so that's this that's the [TS]

00:14:07   story and the debate the discussion the [TS]

00:14:09   thoughts on this are well if it's a mute [TS]

00:14:12   switch should it also mute the alarm or [TS]

00:14:16   not and of course there is no right [TS]

00:14:18   answer everybody has their own opinion [TS]

00:14:20   it's a great discussion John Gruber is [TS]

00:14:24   in the opinion that Apple's is of the [TS]

00:14:26   opinion that Apple's solution which is [TS]

00:14:28   the alarm still makes a sound even if [TS]

00:14:30   you flipped the mute switch to mute is [TS]

00:14:32   the best implementation for the largest [TS]

00:14:34   number of people ante not Co not [TS]

00:14:38   speaking for him but he wrote two pieces [TS]

00:14:40   on it and I tend to agree with him and [TS]

00:14:42   that mute should be mute that it should [TS]

00:14:45   work the way most of the other mute [TS]

00:14:46   switches in the world work which is if [TS]

00:14:48   you muted it should mute everything it [TS]

00:14:50   actually should silence the whole device [TS]

00:14:52   and there's lots of people who disagree [TS]

00:14:54   in green various reasons why that's as [TS]

00:14:57   fast as I could probably summarize that [TS]

00:14:58   if you that was like when I say [TS]

00:15:00   something's gonna be brief and then I [TS]

00:15:01   talk for it yes it's it stops the packet [TS]

00:15:04   on so if you want to actually hear long [TS]

00:15:05   drawn-out discussions of this issue [TS]

00:15:07   check out this week's talk show this [TS]

00:15:11   week's build and analyze the I don't and [TS]

00:15:14   you didn't talk about in his show right [TS]

00:15:15   uh we did not discuss that we delay show [TS]

00:15:19   we did we talk to mainly about the new [TS]

00:15:20   Apple Education iBooks authoring thing [TS]

00:15:23   though these links are in the show notes [TS]

00:15:24   if you want to hear about them I'm not [TS]

00:15:26   going to rehash them all here I have one [TS]

00:15:29   meta point and one additional point so [TS]

00:15:31   that the meta point I want to make is [TS]

00:15:33   we like to think when when we're all you [TS]

00:15:36   know blogging about this stuff or [TS]

00:15:38   anybody's complaining about it or [TS]

00:15:39   whatever even the deep thinkers the [TS]

00:15:41   people who blogged about this we're [TS]

00:15:42   trying to like we're trying to figure it [TS]

00:15:43   out what trying to figure out is there [TS]

00:15:44   is there a way that's clearly better [TS]

00:15:46   than the other ways has that ball got it [TS]

00:15:50   right or got it wrong and we're not just [TS]

00:15:51   doing like knee-jerk I don't like Apple [TS]

00:15:54   therefore Apple did it wrong or I do [TS]

00:15:56   like Apple therefore Apple did it right [TS]

00:15:57   well many people will accuse all of us [TS]

00:16:00   of that I think we're really trying to [TS]

00:16:02   think about it everybody involved and I [TS]

00:16:04   think everybody involved had you know I [TS]

00:16:05   forget who posted what first but like [TS]

00:16:07   then someone else will post something [TS]

00:16:09   that'll prompt more thoughts and someone [TS]

00:16:10   else is hitting us at them they'll say [TS]

00:16:11   you know I hadn't thought of that so and [TS]

00:16:12   then they'll build on it and they'll see [TS]

00:16:14   if that changes their opinion like when [TS]

00:16:15   you Gruber brought up that he hadn't [TS]

00:16:16   thought about the hardware overriding [TS]

00:16:19   the software and that triggers more [TS]

00:16:20   thinking and is that and he's really so [TS]

00:16:21   I think we are all definitely being [TS]

00:16:23   honest about this and the last time [TS]

00:16:25   intellectually honest that is the last [TS]

00:16:27   time I think this happened was with the [TS]

00:16:29   Safari tabs the top e tabs remember [TS]

00:16:31   those yes where the Apple breeds the [TS]

00:16:35   beta of Safari that had the tabs like [TS]

00:16:36   Chrome's tabs right there even more so [TS]

00:16:38   yeah they were they were very different [TS]

00:16:40   from well we had people there was this [TS]

00:16:43   was a huge this was a very big deal when [TS]

00:16:46   that happened yeah and it was a similar [TS]

00:16:48   type of thing where was a bunch of blogs [TS]

00:16:49   all trying to figure out like so what's [TS]

00:16:51   the deal is it good is it bad is it [TS]

00:16:52   indifferent what are the pluses and [TS]

00:16:54   minuses you know a couple they were the [TS]

00:16:56   first ones from you jerk like oh my god [TS]

00:16:57   this is very different this is horrible [TS]

00:16:59   they need to revert it back to the old [TS]

00:17:00   way but we all tried to figure it out so [TS]

00:17:02   this was a similar scenario but during [TS]

00:17:05   all these activities [TS]

00:17:06   I think everyone the readers and the [TS]

00:17:09   writers alike like to think that that we [TS]

00:17:12   are assessing an objective reality like [TS]

00:17:15   this is the way the phone operates which [TS]

00:17:17   we fear we figure out how it operates [TS]

00:17:19   you know through trial and error before [TS]

00:17:20   people freaking out this is this is how [TS]

00:17:22   it operates and let's consider that [TS]

00:17:24   reality and see what the pluses and [TS]

00:17:26   minuses are and the same thing for [TS]

00:17:28   alternate status well what if we work [TS]

00:17:29   like this how would we feel about that [TS]

00:17:31   and the assumption is that that you know [TS]

00:17:36   a set of set of features and a behavior [TS]

00:17:38   and then our opinion of it are you know [TS]

00:17:42   are tied together like this is the set [TS]

00:17:43   of behavior I'm going to think about it [TS]

00:17:45   and here's my opinion on it there's also [TS]

00:17:46   said a beer I'm going to think about it [TS]

00:17:47   here's my opinion on and we all believe [TS]

00:17:49   that you can move those around in time [TS]

00:17:51   and doesn't matter because we're all [TS]

00:17:53   we're assessing is the state of affairs [TS]

00:17:55   or a potential state of affairs we're [TS]

00:17:57   not assessing anything else in reality I [TS]

00:18:00   think it's that's not quite true [TS]

00:18:02   we the history the steps that brought us [TS]

00:18:06   to that state are just as almost as [TS]

00:18:09   important as the state itself you know [TS]

00:18:11   what I mean so the the thing I was [TS]

00:18:13   thinking about is if if the iPhone from [TS]

00:18:17   day one came with that little switch on [TS]

00:18:19   the side ah an apple called it a mute [TS]

00:18:21   switch it was a hardware switch that [TS]

00:18:23   like literally disconnected the speaker [TS]

00:18:24   from the wires right say that was their [TS]

00:18:27   their design from from day one okay and [TS]

00:18:29   that at some point it changed to the [TS]

00:18:34   current behavior I think that would make [TS]

00:18:37   us feel different about the current [TS]

00:18:39   behavior despite the fact that the [TS]

00:18:41   current behavior in both both places is [TS]

00:18:43   the same only thing that changes is like [TS]

00:18:44   how did we get here or what is the [TS]

00:18:46   history like what you know what I mean [TS]

00:18:47   whereas all the discussion about this is [TS]

00:18:49   like let's let's think about these [TS]

00:18:53   features and no one says well do I feel [TS]

00:18:55   this way about these features because of [TS]

00:18:56   the the the behaviors that preceded it [TS]

00:19:00   is that is that influencing my opinion [TS]

00:19:02   anyway I think it is a big influence [TS]

00:19:04   because had that switch always worked as [TS]

00:19:06   a mute for it just to give one example [TS]

00:19:08   there would be a sizable contingent of [TS]

00:19:10   people and a overwhelmingly strong [TS]

00:19:12   feeling that although the you know we [TS]

00:19:16   would assess the current behavior on its [TS]

00:19:19   merits we would say but the mute switch [TS]

00:19:21   on the iPhone has always meant turn [TS]

00:19:22   everything off therefore this change in [TS]

00:19:24   behavior is a big change of what we're [TS]

00:19:25   used to therefore it's not better you [TS]

00:19:28   know what I mean like even though the [TS]

00:19:30   actual be hit current behavior would be [TS]

00:19:31   the same we would say but we had all [TS]

00:19:32   these years but with the iPhone mute [TS]

00:19:34   switch that always it was cuts call the [TS]

00:19:35   mute switch it turns everything off and [TS]

00:19:37   even though that's not convenient even [TS]

00:19:39   though people like oh I really want to [TS]

00:19:40   use it as an alarm clock that's great [TS]

00:19:42   that you want to use it as an alarm [TS]

00:19:43   clock but but man that's always meant [TS]

00:19:44   mute and you know there would be like a [TS]

00:19:48   more of a rallying cry for keep it to be [TS]

00:19:49   you know a true mute switch right and [TS]

00:19:51   that it doesn't make sense and if you [TS]

00:19:53   think about it in terms of oh we're just [TS]

00:19:56   looking at the current feature set and [TS]

00:19:57   considering how it fits people's needs [TS]

00:19:59   because suddenly people [TS]

00:20:00   neither are you know all wrapped up and [TS]

00:20:01   how it has always worked or tradition [TS]

00:20:03   you know all right I think that is a big [TS]

00:20:06   big factor both in the top e-tabs in [TS]

00:20:08   Safari and in this mute switch is the [TS]

00:20:11   history stretching out behind it and the [TS]

00:20:14   potential history stretching out in [TS]

00:20:15   front of it so that's the only [TS]

00:20:16   definitely meta point I have to make [TS]

00:20:18   about this entire debate at the next [TS]

00:20:20   time one of these issues comes up I hope [TS]

00:20:22   someone brings that up and goes through [TS]

00:20:24   different scenarios we feel different if [TS]

00:20:25   it did behave like this would be feel [TS]

00:20:26   different if it had always behaved like [TS]

00:20:28   that you know what I mean would if it [TS]

00:20:29   had always been a mute switch what [TS]

00:20:31   people have been screaming and yelling [TS]

00:20:32   that they're they're missing their [TS]

00:20:33   flights because it doesn't operate as an [TS]

00:20:35   alarm or would they accept that that's [TS]

00:20:36   how this thing works you know that kind [TS]

00:20:37   of thought experiment is very useful [TS]

00:20:40   when considering features like this now [TS]

00:20:42   on to the actual topic itself briefly I [TS]

00:20:46   was trying to come up with a criteria by [TS]

00:20:49   which to judge the behavior and a lot of [TS]

00:20:52   people were talking about how do we [TS]

00:20:53   decide whether this is good and a result [TS]

00:20:55   lot it's easy to once you've decided [TS]

00:20:58   what you think is the best behavior for [TS]

00:20:59   whatever reasons it's easy for a lot of [TS]

00:21:01   people to say and that's even though you [TS]

00:21:04   can't satisfy everybody this is the [TS]

00:21:06   common case so this is satisfying most [TS]

00:21:08   people and people perhaps with evidence [TS]

00:21:10   like oh there's been millions of iPhone [TS]

00:21:11   users and this only happened to this one [TS]

00:21:13   guy the symphony it's a rare scenario [TS]

00:21:14   and it's optimized for the common cases [TS]

00:21:16   and this is an exception and everybody [TS]

00:21:18   did that to some degree and you have to [TS]

00:21:20   do that that's the way you have to think [TS]

00:21:21   about it I think but I wanted a better a [TS]

00:21:25   better criteria in that because we just [TS]

00:21:28   don't have enough information to be able [TS]

00:21:29   to make judgments editable is this the [TS]

00:21:31   common case we don't have a survey of [TS]

00:21:33   all iPhone users you know one story in a [TS]

00:21:36   newspaper is sensational it was the New [TS]

00:21:37   York Times or whatever and gets a lot of [TS]

00:21:39   exposure but we have no idea what the [TS]

00:21:41   real frequencies of the use of these [TS]

00:21:42   things are and they the measure I [TS]

00:21:46   thought was most applicable to the [TS]

00:21:48   scenario is frequency of tasks the ratio [TS]

00:21:52   the frequency of the task versus the [TS]

00:21:53   complexity of accomplishing it and you [TS]

00:21:55   want to do sort of in the Larry wall [TS]

00:21:58   slash Perl language design parlance you [TS]

00:22:00   want to do Huffman coding which is where [TS]

00:22:02   you make the most frequently occurring [TS]

00:22:03   tasks the simplest have the smallest [TS]

00:22:06   number of steps and I think that is [TS]

00:22:08   easier to get a handle on because and [TS]

00:22:12   that's what a lot of people were getting [TS]

00:22:13   out in [TS]

00:22:14   roundabout way but they were just going [TS]

00:22:15   to say it by by Fiat you know people [TS]

00:22:17   don't go to the symphony that often [TS]

00:22:20   therefore this is not a big deal and be [TS]

00:22:24   the test I was thinking of are how often [TS]

00:22:27   do you have to change are you in are you [TS]

00:22:31   in a venue where the normal behavior of [TS]

00:22:33   your phone is inappropriate movie [TS]

00:22:35   theater Symphony Church you know [TS]

00:22:38   whatever you know whatever thing it is [TS]

00:22:40   that you that you do that's out of the [TS]

00:22:42   norm that you have to a lot it's the [TS]

00:22:43   time when you go oh I remember my phone [TS]

00:22:45   any time they have an announcement about [TS]

00:22:46   phones something up on a screen about [TS]

00:22:47   foam someone over loudspeaker talking [TS]

00:22:49   about your phones [TS]

00:22:50   how frequently see does that happen [TS]

00:22:52   versus you know the complexity of when [TS]

00:22:54   you get that tickler oh I got to do [TS]

00:22:56   something with my phone that's out of [TS]

00:22:57   the ordinary how long does it take you [TS]

00:22:59   to accomplish that thing how confident [TS]

00:23:00   are you that you've successfully done it [TS]

00:23:01   and the other one on the other side of [TS]

00:23:03   this given the current behavior of the [TS]

00:23:05   phone is the people who use it as an [TS]

00:23:07   alarm clock how how many people use it [TS]

00:23:10   as an alarm clock and if but the more [TS]

00:23:12   important thing is if you do use it in [TS]

00:23:13   an alarm clock how often does do you [TS]

00:23:17   does that happen how often you interact [TS]

00:23:19   with it and the thing about alarms [TS]

00:23:20   especially if use it to wake up in the [TS]

00:23:22   morning or something is they tend to be [TS]

00:23:23   pretty darn frequent like every morning [TS]

00:23:24   right you know what I mean and so I [TS]

00:23:27   think where I come down on this not that [TS]

00:23:29   really matters in my particular opinion [TS]

00:23:30   I'm because what you said before is [TS]

00:23:31   right that it really is a difficult [TS]

00:23:32   problem there's no perfect solution but [TS]

00:23:33   I think where I come down this is that I [TS]

00:23:35   started off pretty strongly with you and [TS]

00:23:38   Andy but I started to shift as I thought [TS]

00:23:40   about people who do use it an alarm [TS]

00:23:42   those special scenarios where you need [TS]

00:23:44   to change the behavior earphone you're [TS]

00:23:46   on an airplane you're in a movie you're [TS]

00:23:47   in a symphony or whatever uh I think the [TS]

00:23:50   ideal scenario would be make make it [TS]

00:23:54   possible to make the phone behave the [TS]

00:23:56   way you want in those situations whether [TS]

00:23:57   that's everything silent or whatever and [TS]

00:23:59   I don't care if it takes four or five [TS]

00:24:00   taps because already airplane motors [TS]

00:24:02   like home settings the airplane mode [TS]

00:24:04   thing on right we're all kind of okay [TS]

00:24:07   with that because unless you're like a [TS]

00:24:09   business travel who flies every single [TS]

00:24:10   day you're okay that it takes a couple [TS]

00:24:12   taps and swipes and launching an app and [TS]

00:24:14   stuff to engage airplane mode I think we [TS]

00:24:16   would also be okay if there was a [TS]

00:24:19   similar thing or engage some mode that [TS]

00:24:21   has the appropriate behavior for you and [TS]

00:24:23   you're confident is really going to have [TS]

00:24:24   the appropriate behavior for you for in [TS]

00:24:25   your movie theater and it's [TS]

00:24:27   or whatever it is even if totally on the [TS]

00:24:28   power button for five seconds and doing [TS]

00:24:30   the swipe to shut the thing down [TS]

00:24:31   whatever it is as long as as long as [TS]

00:24:33   there's some way to with a series of [TS]

00:24:35   taps that may be pretty complicated get [TS]

00:24:37   the phone into a state where we're all [TS]

00:24:38   happy with it for each of these settings [TS]

00:24:41   it's okay for that to be complicated and [TS]

00:24:43   that leaves the the much more frequent [TS]

00:24:45   occurrence I think of the the alarm [TS]

00:24:48   scenario to be sort of the default [TS]

00:24:51   behavior the I'm going to use an alarm [TS]

00:24:53   clock every single day and every single [TS]

00:24:54   day I don't want to have to right before [TS]

00:24:55   I go to bed remember to do 17 swipes [TS]

00:24:57   like you're putting in an airplane mode [TS]

00:24:58   when you go to bed right too much you [TS]

00:25:00   shouldn't have to go through that number [TS]

00:25:01   of swipes every single day before bed [TS]

00:25:03   right it should be it should be simpler [TS]

00:25:05   this still leaves an open question of [TS]

00:25:08   how many people used our thing as an [TS]

00:25:09   alarm is this actually a common case or [TS]

00:25:10   so just local minority we have a dearth [TS]

00:25:12   of information here we don't know the [TS]

00:25:14   frequencies of these things I just think [TS]

00:25:15   that's in this case that is the correct [TS]

00:25:17   criteria to use when figuring out how to [TS]

00:25:21   design these features I think it's a [TS]

00:25:23   criteria that Apple does use to be fair [TS]

00:25:25   it's not like this is some great new [TS]

00:25:26   insight but that's that's what I landed [TS]

00:25:28   on as how do we decide what's good [TS]

00:25:30   frequency of use and complexity of [TS]

00:25:32   accomplishing the task so that's it ha I [TS]

00:25:35   got through the mute switch pretty fast [TS]

00:25:36   Wow [TS]

00:25:38   because really was exhaustively covered [TS]

00:25:40   elsewhere and they just had this two bit [TS]

00:25:44   stand and I will also add that your [TS]

00:25:48   Hardware overriding software thing that [TS]

00:25:50   was totally in the front of my mind that [TS]

00:25:51   I'm glad you posted that about I'm glad [TS]

00:25:52   you're you're blogging again look at [TS]

00:25:53   that you write in a little blog post [TS]

00:25:55   well I didn't know where else to put it [TS]

00:25:56   you know yeah I wanted to I wanted to [TS]

00:25:59   put it out there before the show started [TS]

00:26:02   this week so that I could get a sense [TS]

00:26:05   from the audience what what their [TS]

00:26:08   thoughts were you know you can ask [TS]

00:26:10   somebody something on Twitter but it's [TS]

00:26:11   very hard to communicate it's not like [TS]

00:26:13   this is that complicated of a concept [TS]

00:26:15   right but you you would struggle to [TS]

00:26:18   communicate your thoughts on this in 140 [TS]

00:26:20   or few characters so I figured okay I'll [TS]

00:26:23   try I'll put this thing out there [TS]

00:26:24   I'll see what people on Twitter say and [TS]

00:26:27   it'll also give my co-hosts an [TS]

00:26:29   opportunity to see what I think just so [TS]

00:26:31   that we can you know talk about a little [TS]

00:26:32   bit more but I wouldn't hold your breath [TS]

00:26:34   that they'll be more in them and movie [TS]

00:26:37   is that I got love to give I just don't [TS]

00:26:39   know where to put it what movie is [TS]

00:26:40   I thought it was Fargo but when I looked [TS]

00:26:42   for it once it wasn't Fargo chat room [TS]

00:26:44   can look that up I I don't all right are [TS]

00:26:50   you saying it the way because it sounds [TS]

00:26:52   like something about saying only if [TS]

00:26:53   someone like he's on the verge of a [TS]

00:26:55   breakdown Magnolia is that what yeah [TS]

00:26:57   that's what I'm thinking it is yeah I [TS]

00:27:00   don't remember which character was it [TS]

00:27:01   was it the same guy from Fargo what's [TS]

00:27:03   his name made uh Maisie what's his name [TS]

00:27:07   the main character the car dealer from [TS]

00:27:09   Fargo I spent a long time since I've [TS]

00:27:13   seen it but that's on the list of movies [TS]

00:27:15   that I want to do for the movie show [TS]

00:27:17   William H may see some people say his [TS]

00:27:21   room punch-drunk wrote love now it's [TS]

00:27:23   some people one person says Rock III so [TS]

00:27:25   we're off the it's quiz kid Donnie Smith [TS]

00:27:29   the quiz kid all right let's not turn [TS]

00:27:33   this into the movie line trivia show so [TS]

00:27:35   we now inevitably we must talk about [TS]

00:27:37   iBooks Author okay I was it's kind of a [TS]

00:27:42   crash course in getting a specific just [TS]

00:27:43   yesterday and the two are let's do our [TS]

00:27:45   first sponsor before you do it that's [TS]

00:27:47   good can we do that you need to unplug [TS]

00:27:48   anyway right yeah go for it let me tell [TS]

00:27:51   you about stripe really awesome sponsor [TS]

00:27:54   I'm really excited about these guys full [TS]

00:27:56   stack payments stripe makes it easy for [TS]

00:27:58   you to start accepting credit cards on [TS]

00:28:00   the web it's primarily geared toward [TS]

00:28:03   somebody who's doing development [TS]

00:28:05   software development creating an [TS]

00:28:06   application doing something like that [TS]

00:28:08   you always get to the point where you [TS]

00:28:09   say man I really want to charge for this [TS]

00:28:11   and I really want to I want [TS]

00:28:12   subscriptions or I want people to come [TS]

00:28:14   in and and buy this thing that I'm [TS]

00:28:16   selling how do you do it well the stripe [TS]

00:28:19   is the fastest way in the world to get [TS]

00:28:20   set up so that you can accept payments [TS]

00:28:22   you don't need a merchant account you [TS]

00:28:24   just put it in your bank account in a [TS]

00:28:25   couple of other details and that's it [TS]

00:28:27   they have a REST API you can also use [TS]

00:28:30   native bindings you're off that's it [TS]

00:28:31   you're ready to go it is that the [TS]

00:28:34   cleanest most simple API for this that I [TS]

00:28:36   have ever seen and I've been doing stuff [TS]

00:28:39   for a long time they have a completely [TS]

00:28:41   secure environment data never hits your [TS]

00:28:44   servers your your you don't have to deal [TS]

00:28:46   with a cumbersome third-party page when [TS]

00:28:48   you want somebody to check out and know [TS]

00:28:50   this is the main thing you totally avoid [TS]

00:28:53   PC [TS]

00:28:54   details because no credit card data even [TS]

00:28:56   passes through your server at all at any [TS]

00:28:58   point you have questions about this you [TS]

00:29:01   don't know how it works you can call [TS]

00:29:02   them you can email them you can join in [TS]

00:29:05   their campfire and hang out with them [TS]

00:29:07   and like ask the people in the company [TS]

00:29:09   how something works if you need out but [TS]

00:29:11   and they've cracked this they've got [TS]

00:29:12   recurring billing they've got native [TS]

00:29:14   support for plans that get prorated [TS]

00:29:15   charges I mean every metered billing [TS]

00:29:18   everything you want to do it's all in [TS]

00:29:20   there [TS]

00:29:20   visit stripe comm for more information [TS]

00:29:23   you've got to try this if you're doing [TS]

00:29:24   any kind of development if you're [TS]

00:29:26   building websites whatever it is you're [TS]

00:29:27   doing is a piece of cake stripe comm [TS]

00:29:29   check them out like I talked about in a [TS]

00:29:33   past show how PCI what I thought about [TS]

00:29:34   PCI compliance I think you shared a [TS]

00:29:37   little bit of that yeah all right I [TS]

00:29:39   don't cover it again you don't cover it [TS]

00:29:41   you know just having someone else do it [TS]

00:29:44   for you is good let's leave it at that [TS]

00:29:48   iBooks Author someone just posted in the [TS]

00:29:52   in the chat room KJ Healy's take on this [TS]

00:29:54   stuff which unfortunately I don't [TS]

00:29:56   haven't had time to read because I'm [TS]

00:29:57   pressing the link now which is [TS]

00:29:58   unfortunate because it's always [TS]

00:30:00   insightful but I do have some other [TS]

00:30:03   notes on it I did listen to your show [TS]

00:30:05   where you talked about it with Andy but [TS]

00:30:07   what I didn't do is actually watch the [TS]

00:30:09   presentation yet I watched a little bits [TS]

00:30:13   and pieces of it I didn't watch it all [TS]

00:30:14   the way through I did watch the live [TS]

00:30:15   blogs of it when it was going on so I [TS]

00:30:17   feel like I have a handle on the right [TS]

00:30:19   the nature of the announcement so I [TS]

00:30:23   don't know which way to come with those [TS]

00:30:25   I guess we'll start with this [TS]

00:30:27   application that they put out iBooks [TS]

00:30:29   Author a free application for your Mac [TS]

00:30:31   what does this thing do I did download [TS]

00:30:35   it and played with it a little bit I [TS]

00:30:36   actually also downloaded it on Snow [TS]

00:30:39   Leopard because I was impatient to get [TS]

00:30:41   home on and run on a line machine and [TS]

00:30:44   kind of get it it does work I was gonna [TS]

00:30:46   say that it didn't work at all [TS]

00:30:47   now it launches I mean you got to change [TS]

00:30:49   the you know the pls things around and [TS]

00:30:51   to convince it to do but it it runs but [TS]

00:30:54   it's interesting that it runs at all you [TS]

00:30:56   would think that it would just [TS]

00:30:56   immediately crash because it would be [TS]

00:30:57   referencing some library that doesn't [TS]

00:30:59   exist or some API but I think they did [TS]

00:31:00   weak linking or whatever the other might [TS]

00:31:04   have just been capability probing [TS]

00:31:07   whatever [TS]

00:31:07   that they do to make something run on [TS]

00:31:10   ten six and ten seven I think it's [TS]

00:31:11   probably just to be weak linking because [TS]

00:31:13   when you run on ten six and you like [TS]

00:31:14   select the toolbar item which I think [TS]

00:31:18   maybe is supposed to produce a popover [TS]

00:31:19   or something online but doesn't on Snow [TS]

00:31:22   Leopard because the popover API isn't [TS]

00:31:24   there the program doesn't crash it just [TS]

00:31:25   does nothing so the interesting I wonder [TS]

00:31:28   if they were considering having it run [TS]

00:31:29   on 10.6 or is this it just falls out of [TS]

00:31:31   the the technologies they use for weak [TS]

00:31:34   linking to libraries they may not exist [TS]

00:31:36   yeah but anyway don't run it on Snow [TS]

00:31:37   Leopard right online it even though it [TS]

00:31:40   quote-unquote works on Snow Leopard you [TS]

00:31:42   don't I do that so most of the talk has [TS]

00:31:46   been about what this thing produces at [TS]

00:31:48   the end you use the application what [TS]

00:31:50   features are there or not as it could is [TS]

00:31:51   in design is it better than pages you [TS]

00:31:53   know where you could drag a keynote [TS]

00:31:54   presentation into it can go as busy [TS]

00:31:56   stuff so on and so forth [TS]

00:31:57   in the end once you've done all that and [TS]

00:31:59   you're happy with what you've produced [TS]

00:32:00   and you've conquered the program and [TS]

00:32:02   figure out how to use it you get out of [TS]

00:32:05   it a dot iBooks files it I don't have a [TS]

00:32:09   singular or plural and you you get this [TS]

00:32:11   thing that doesn't look like any other [TS]

00:32:12   format if you were just to glance at it [TS]

00:32:14   what can I do with this dot iBooks well [TS]

00:32:17   you can you know throw our nine Tunes [TS]

00:32:19   and put it on your iPad and people can [TS]

00:32:20   read they're on their iPads they can't [TS]

00:32:22   read in an iPhone just on an iPad and [TS]

00:32:25   you can sell it through the iBook store [TS]

00:32:26   in theory or give it away for free [TS]

00:32:28   through the abacus tour but that's about [TS]

00:32:30   it and that was the first thing that [TS]

00:32:33   everyone was kind of upset about was [TS]

00:32:34   that they were hoping Apple would make [TS]

00:32:36   an authoring tool for e-books and Apple [TS]

00:32:40   has not done that they have made an [TS]

00:32:42   authoring tool for the iBook store which [TS]

00:32:44   is different you know and then even [TS]

00:32:47   above and beyond that they've made an [TS]

00:32:48   authoring tool that's geared towards [TS]

00:32:50   making a particular kind of book or [TS]

00:32:51   whatever [TS]

00:32:53   now the iBook store prior to this [TS]

00:32:55   announcement is like well the iBook [TS]

00:32:56   store uses epubs right so everyone knows [TS]

00:32:58   they you know you can take those epubs [TS]

00:33:01   and you know you can take an ePub and [TS]

00:33:04   send it out to the world however like [TS]

00:33:06   for example the my high line article was [TS]

00:33:08   available as an ePub and you could read [TS]

00:33:10   that epub in the iBooks read but you [TS]

00:33:12   could also read that epub than anything [TS]

00:33:13   that could read epubs as online readers [TS]

00:33:15   Repub there's a some I think this other [TS]

00:33:18   application to stands the reading public [TS]

00:33:20   standards [TS]

00:33:21   does the other ebook reading of it's an [TS]

00:33:23   open standard so this is a source kind [TS]

00:33:25   of like a w3c but for e-books that [TS]

00:33:27   defines these standards for for epub and [TS]

00:33:30   a whole bunch of different vendors can [TS]

00:33:33   write to it so what what the apples [TS]

00:33:37   thing puts out is a dot iBooks thing [TS]

00:33:40   which I think just like epub is like a [TS]

00:33:41   zip files or whatever you or it's a [TS]

00:33:45   container format with a bunch of stuff [TS]

00:33:46   inside it right if you change the [TS]

00:33:47   extension to pub or even if you don't [TS]

00:33:50   change and just check on an application [TS]

00:33:51   then your Stanzi pubs they will you'll [TS]

00:33:54   see that inside there is something looks [TS]

00:33:56   a lot like an ePub it basically is it's [TS]

00:34:01   kind of like an ePub in an all but name [TS]

00:34:04   and the current the latest version of [TS]

00:34:08   ePub is the epub 3 the latest version of [TS]

00:34:10   specification I don't know if it's a [TS]

00:34:11   completely ratified or done or whatever [TS]

00:34:12   but that's the latest one this new [TS]

00:34:14   format is is mostly epub 3 if you look [TS]

00:34:17   inside it and you know an ePub version 3 [TS]

00:34:19   file looks like you'll recognize lots of [TS]

00:34:20   stuff there so it's a bunch of HTML [TS]

00:34:22   files actually XHTML is actually XHTML 5 [TS]

00:34:26   which is the XML dialogue at HTML 5 but [TS]

00:34:31   and you know and you're like oh well [TS]

00:34:33   this is this is great this is you know [TS]

00:34:35   Apple made this proprietary thing but [TS]

00:34:36   it's kind of built on the standards [TS]

00:34:38   basing so it's not completely crazy it's [TS]

00:34:39   not like a binary format or it's not you [TS]

00:34:41   know something completely proprietary [TS]

00:34:43   then that no one has any chance of [TS]

00:34:45   understanding and you know they made [TS]

00:34:49   their own mime type for it which is kind [TS]

00:34:50   of weird but once you see that you know [TS]

00:34:52   the Lion temp is like application slash [TS]

00:34:54   X iBooks plus zip you know I [TS]

00:34:57   why wouldn't they use the ePub mine form [TS]

00:35:00   because I look at this container and it [TS]

00:35:01   looks like any pub file well they make [TS]

00:35:04   their own line format it's it's kind of [TS]

00:35:05   a signal to the rest of the world it [TS]

00:35:06   says I know this looks a lot like an [TS]

00:35:08   ePub but it's not it's an iBook thing [TS]

00:35:10   and it kind of absolves Apple from the [TS]

00:35:15   responsibility of making sure that what [TS]

00:35:17   iBooks Author outputs is readable by any [TS]

00:35:20   other system that understands epubs [TS]

00:35:22   because you can say well why were you [TS]

00:35:23   trying to read that in insert [TS]

00:35:25   application X it's not an ePub but but [TS]

00:35:29   it looks like a no it's not an e public [TS]

00:35:31   in the mind side look at the filename [TS]

00:35:32   extension it's not an ePub it's a our [TS]

00:35:34   own [TS]

00:35:35   type that happens to look very similar [TS]

00:35:36   he published a teapot right so there's [TS]

00:35:38   it's a very clear signal it Apple saying [TS]

00:35:40   this application is just for making [TS]

00:35:42   things for our store and the fact that [TS]

00:35:44   we happen to use a lot of things that [TS]

00:35:47   look like another format is like just [TS]

00:35:48   you know don't look at the man behind [TS]

00:35:49   the curtain who cares and if you look at [TS]

00:35:52   the contents of the thing even though [TS]

00:35:53   the format like a ePub defines like what [TS]

00:35:55   the directory structure is what the file [TS]

00:35:56   should be called or they should contain [TS]

00:35:58   what things you can use it looks like [TS]

00:36:00   any problem so you start delving into [TS]

00:36:02   the contents of them like for example if [TS]

00:36:03   you look into one of the CSS files you [TS]

00:36:05   will see tons of you know you should [TS]

00:36:08   sing vendor-specific extensions like - [TS]

00:36:10   Moz whatever [TS]

00:36:11   what is the Safari one is it - WebKit I [TS]

00:36:13   think this on the CSS properties you do [TS]

00:36:17   - and then some other word that's like [TS]

00:36:18   expressing a vendor specific grief it's [TS]

00:36:21   usually - WebKit so like a box shadow [TS]

00:36:23   would be like - WebKit - box - shadow or [TS]

00:36:27   yeah and there's a great there was a [TS]

00:36:29   great presentation and earlier I think [TS]

00:36:32   last year or two years ago at an event [TS]

00:36:34   depart someone gave great presentation [TS]

00:36:36   which I should have put in the show [TS]

00:36:37   notes but I just thought of now about [TS]

00:36:38   how these vendor specific extensions to [TS]

00:36:40   CSS are a great thing because that [TS]

00:36:42   allows browser vendors to experiment [TS]

00:36:44   with features features that are part of [TS]

00:36:46   a standard but haven't been ratified yet [TS]

00:36:47   or experimental features or whatever it [TS]

00:36:50   allows them to experiment with them in a [TS]

00:36:51   way that when they whatever the outcome [TS]

00:36:54   whether they come to be ratified and [TS]

00:36:55   become part of the standard or whether [TS]

00:36:56   they go away entirely [TS]

00:36:57   you haven't produced the you know it's [TS]

00:36:59   clear to both the browser vendor and the [TS]

00:37:02   people authoring - targeted that what [TS]

00:37:03   you're messing with here is an [TS]

00:37:04   experimental feature that you shouldn't [TS]

00:37:07   rely on it so they don't call it you [TS]

00:37:08   know text shadow they call it - WebKit [TS]

00:37:11   you know text shadow so it's clear that [TS]

00:37:14   it's yeah you know it's so clear that [TS]

00:37:17   you're targeting just one browser and [TS]

00:37:19   that this is obviously not an open [TS]

00:37:21   standard that you can expect to work [TS]

00:37:22   everywhere and does make for strangeness [TS]

00:37:25   because if you wanted to do tech shadow [TS]

00:37:27   before it's like fully ratified you have [TS]

00:37:28   to do - Moz blahblah tech shadow mais [TS]

00:37:31   WebKit bla bla text shadow whatever the [TS]

00:37:32   hell the IE ISM protects out and you'd [TS]

00:37:34   have four different declaration four [TS]

00:37:35   different rules and you know the CSS [TS]

00:37:37   spec says just ignore any property you [TS]

00:37:39   don't understand so all the other [TS]

00:37:40   browsers will ignore all the rows except [TS]

00:37:42   for the one that apply to them so [TS]

00:37:43   sometimes you'd have to repeat yourself [TS]

00:37:44   15 different times to say something so [TS]

00:37:47   these [TS]

00:37:49   uh these sort of looking like epub3 type [TS]

00:37:52   files that iBooks produces are filled [TS]

00:37:55   with tons and tons of stuff most of [TS]

00:37:58   which is not in any CSS standard current [TS]

00:38:01   or speculative - iBooks you know iBooks [TS]

00:38:05   layout hint iBooks strikethrough type [TS]

00:38:08   iBooks gutter margin-left iBooks got our [TS]

00:38:10   margin right iBooks head height tons and [TS]

00:38:13   tons of rules uh in some cases and ended [TS]

00:38:17   by the way there's no standards [TS]

00:38:18   compliant fallback like with the vendor [TS]

00:38:20   specific ones like tech shadow now I [TS]

00:38:21   believe text shadow is in some ratified [TS]

00:38:23   things so you're supposed to do all the [TS]

00:38:24   vendor specific ones and then the [TS]

00:38:25   fallback for the standard compliance one [TS]

00:38:27   these are all just a bunch of properties [TS]

00:38:28   some of which seem to have no analogue [TS]

00:38:30   in any spec anywhere and there's no [TS]

00:38:32   standards compliant fallback one of the [TS]

00:38:35   one of the good ones is iBooks line [TS]

00:38:38   hints and then you give it a bunch of [TS]

00:38:40   things and then you can give it a URL to [TS]

00:38:42   a plist file and then a bunch more [TS]

00:38:44   arguments so this is like completely off [TS]

00:38:45   the reservation like a CSS hint that [TS]

00:38:48   takes as argument a plist file you know [TS]

00:38:50   propyl property the spouses XML files [TS]

00:38:52   filled with arbitrary you know [TS]

00:38:54   arbitrarily deep tree of name value [TS]

00:38:55   pairs and arrays and I can't even [TS]

00:38:58   imagine what they're doing so it's like [TS]

00:39:00   you know they're using the the trappings [TS]

00:39:02   of epub but the things that actually [TS]

00:39:04   control what these books look like might [TS]

00:39:06   as well just be completely custom code [TS]

00:39:08   because there's no other web browser [TS]

00:39:12   epub read or anything is going to be [TS]

00:39:13   able to make heads or tails of this [TS]

00:39:15   stuff it is completely off the [TS]

00:39:16   reservation especially the layout stuff [TS]

00:39:18   they have a strange language in the [TS]

00:39:19   layout with like double colons prefixing [TS]

00:39:21   everything where they're trying to [TS]

00:39:22   define like boxes and stuff flowing [TS]

00:39:23   around and everything it's like if you [TS]

00:39:26   were asked to take like a you know a [TS]

00:39:29   page maker document from way back when [TS]

00:39:31   with like in a limited ability to lay [TS]

00:39:33   stuff out and say okay well redesign [TS]

00:39:37   that format but you can only use CSS but [TS]

00:39:39   you can make up any rules you want right [TS]

00:39:41   they they made up this entire language a [TS]

00:39:44   page layout that has almost nothing to [TS]

00:39:46   do with any existing standard and that's [TS]

00:39:49   what they used to lay out all their [TS]

00:39:50   books so if you take one of these things [TS]

00:39:51   that's beautifully laid out and and [TS]

00:39:53   looks great in the new version of the [TS]

00:39:54   the iBooks reader application and throw [TS]

00:39:55   it in an ePub reader and you know can do [TS]

00:39:58   the conversions to make it choke it down [TS]

00:39:59   change the filename extension maybe [TS]

00:40:01   move the metadata about the cover image [TS]

00:40:03   someplace else and do some other stuff [TS]

00:40:04   it'll say how great I can open this then [TS]

00:40:06   it would look like scrambled garbage [TS]

00:40:07   because there's no way it can understand [TS]

00:40:09   all these rules so they've basically [TS]

00:40:10   made a completely custom file format [TS]

00:40:12   using the D languages and the sort of [TS]

00:40:19   traditions let's say of epub format but [TS]

00:40:22   not the details up and I put a link in [TS]

00:40:24   the show notes to a good article [TS]

00:40:25   explaining some that some of these [TS]

00:40:27   things and also that same article linked [TS]

00:40:29   to a mailing list message to one of the [TS]

00:40:31   CSS working group mailing lists from I [TS]

00:40:33   think it was March of 2011 saying hey [TS]

00:40:38   here at Apple here's what we're thinking [TS]

00:40:39   of doing for laying out like custom [TS]

00:40:41   flows of text around arbitrarily shaped [TS]

00:40:43   objects and stuff like that [TS]

00:40:45   so you know what do you guys think of [TS]

00:40:47   that as kind of Apple saying you know [TS]

00:40:50   we're doing this it heads up like that [TS]

00:40:53   there is actually a CSS proposal in the [TS]

00:40:55   work center in the the official process [TS]

00:40:57   of making a way to have text flow around [TS]

00:41:01   arbitrary objects and stuff like that [TS]

00:41:02   but apples not going to wait for that [TS]

00:41:05   process to conclude or you know they [TS]

00:41:08   can't wait they're going to say well we [TS]

00:41:09   we would love to put out this iBook [TS]

00:41:10   authoring tool but geez we really need [TS]

00:41:11   to wait for the the standards forward [TS]

00:41:14   for a CSS text flow about arbitrary [TS]

00:41:15   objects to be nailed down then apples [TS]

00:41:18   not going to wait on that and so they [TS]

00:41:19   didn't they just gave it heads up that [TS]

00:41:20   said we're thinking of doing this here's [TS]

00:41:21   here's what we're thinking of doing from [TS]

00:41:23   a technical perspective what do you guys [TS]

00:41:24   think and meanwhile I bet they were just [TS]

00:41:25   say oh we're just doing this and they [TS]

00:41:28   just did it you know I mean but is they [TS]

00:41:30   are you saying this the whole thing is [TS]

00:41:31   bad I mean the way you're talking about [TS]

00:41:33   I can't tell do you think it's bad you [TS]

00:41:35   think it's good if it doesn't matter I'm [TS]

00:41:36   explaining what it is so people don't [TS]

00:41:38   think that these are just epubs and I'll [TS]

00:41:40   be able to easily easily convert these [TS]

00:41:42   to eat people say I want to convert it [TS]

00:41:43   to ePub that's kind of a meaningless [TS]

00:41:45   state do you mean get it to the point [TS]

00:41:46   where according to the spec it's is [TS]

00:41:48   exactly compliant I don't know if the [TS]

00:41:50   spec specifies that you can't use vendor [TS]

00:41:52   specific extensions in the CSS file and [TS]

00:41:53   of a CSS but if those are used to layout [TS]

00:41:57   to make your book look the way it looks [TS]

00:41:59   the fact that you can get it to open an [TS]

00:42:01   ePub reader means nothing so what I'm [TS]

00:42:03   trying to express with the people to [TS]

00:42:04   understand that this thing is the phrase [TS]

00:42:08   converting to ePub makes little sense [TS]

00:42:09   and if you have if I had to nail down [TS]

00:42:12   and answer that question can I convert [TS]

00:42:14   to the Steve pub I would say the answer [TS]

00:42:15   no because if you take a complex ibooks [TS]

00:42:19   thing that uses all the features i looks [TS]

00:42:21   like and what's the point otherwise it [TS]

00:42:24   will be scrambled miss elsewhere there's [TS]

00:42:26   no mechanical process for you to [TS]

00:42:27   translate this is you can't even you can [TS]

00:42:29   you can see of a mechanical process [TS]

00:42:31   because some of the things that it does [TS]

00:42:32   simply aren't possible using existing [TS]

00:42:34   standards in css3 or the parts of css3 [TS]

00:42:38   that are supported by current browsers [TS]

00:42:40   right it is basically a custom format [TS]

00:42:42   and I'm saying the reason they did this [TS]

00:42:44   is because if they didn't they would be [TS]

00:42:45   waiting on an external entity before [TS]

00:42:47   they could you know deliver the thing [TS]

00:42:50   that they wanted to deliver and you know [TS]

00:42:52   Apple doesn't like to do that good or [TS]

00:42:55   bad [TS]

00:42:55   um I think it is well let me see was [TS]

00:43:02   anything else in the forum before I talk [TS]

00:43:03   about whether this is good or bad the [TS]

00:43:10   other thing I'll say is I think that if [TS]

00:43:11   you made it like so what if I make a [TS]

00:43:13   simple document it's just text it's like [TS]

00:43:14   it's got a title and it's got a stream [TS]

00:43:16   of text and it breaks up into pages what [TS]

00:43:19   if I export that then surely that I can [TS]

00:43:21   really transform into an ePub that works [TS]

00:43:23   I think it would be easier but I it's [TS]

00:43:25   kind of like when you would say about [TS]

00:43:27   something from Word as HTML and you'd be [TS]

00:43:29   shocked about that you look at the HTML [TS]

00:43:31   like what the heck is is doing this was [TS]

00:43:33   just like I just started typing with the [TS]

00:43:34   defaults and I hit save and they're like [TS]

00:43:36   three paragraphs of text and when I [TS]

00:43:38   export HTML it's it's big hairy mess [TS]

00:43:40   kind of the same way and that it's going [TS]

00:43:43   to put all that weird custom format and [TS]

00:43:45   layout stuff in there with old custom [TS]

00:43:47   rules right just for the defaults just [TS]

00:43:49   to say oh this is just a plain big [TS]

00:43:51   column of text so I would say don't [TS]

00:43:56   think of this as an ePub authoring tool [TS]

00:43:57   Apple doesn't think of it as that [TS]

00:43:59   they're not promoting it as that but [TS]

00:44:00   people won't say content details like [TS]

00:44:01   all this is almost any puppets not uh [TS]

00:44:03   that's not going to happen [TS]

00:44:05   now the confusing thing about this from [TS]

00:44:10   the perspective of people who wanted a [TS]

00:44:14   generic epub authoring tool is that in [TS]

00:44:17   this market for for e-books Apple is not [TS]

00:44:20   the leader I think we can all agree on [TS]

00:44:21   that old every time I say that I get a [TS]

00:44:23   whole bunch of iBooks fans emailing me [TS]

00:44:24   and telling me how much they love live [TS]

00:44:26   books and do all the reading books and I [TS]

00:44:27   buy everything they had [TS]

00:44:28   door but I think we can all agree that [TS]

00:44:29   Amazon is the current leader in the [TS]

00:44:32   fields of e-books do you agree with that [TS]

00:44:34   I think that's probably true and I mean [TS]

00:44:39   I would need to I don't know the numbers [TS]

00:44:40   how do you define what Allegiant it's [TS]

00:44:41   difficult because I think apples not for [TS]

00:44:43   particularly forthcoming and Amazon for [TS]

00:44:45   that matter isn't particularly [TS]

00:44:46   forthcoming with exact numbers like [TS]

00:44:47   Amazon won't even tell you exactly how [TS]

00:44:49   many Kindles it sold but it'll give you [TS]

00:44:50   ballpark and apples not too big about [TS]

00:44:52   giving you individual breakdowns of like [TS]

00:44:55   iBook sales versus free ebooks right [TS]

00:44:57   it all ends up getting lumped into like [TS]

00:44:59   this software services line item which [TS]

00:45:01   is a drop in the bucket compared to like [TS]

00:45:02   how much money make up if it's not if [TS]

00:45:04   it's not Apple John who is it it's not [TS]

00:45:07   Amazon you mean yeah yeah and I don't [TS]

00:45:09   think I don't know I'm just gonna say I [TS]

00:45:11   can just say for the sake of argument [TS]

00:45:13   but see pretend we all agree that Amazon [TS]

00:45:15   is the leader in in terms of sales [TS]

00:45:18   volume because it's a it's not Apple is [TS]

00:45:20   it no and I don't know how the iBooks [TS]

00:45:23   store is going is doing financially but [TS]

00:45:26   I don't it doesn't seem like it's as big [TS]

00:45:28   a success as it could have been so given [TS]

00:45:30   that if you agree that Amazon is the [TS]

00:45:32   market leader then you have a situation [TS]

00:45:33   where when you have a market where there [TS]

00:45:36   is there is a strong leader and I think [TS]

00:45:37   Amazon is a pretty strong leader the [TS]

00:45:38   Kindle brand and you know certainly [TS]

00:45:40   Amazon is leading in book sales because [TS]

00:45:42   they still sell physical books too so [TS]

00:45:44   that's one of the reasons why Amazon has [TS]

00:45:45   such a big share someone else brings up [TS]

00:45:47   Barnes & Noble I think we would all [TS]

00:45:48   agree the Barnes & Nobles also behind [TS]

00:45:50   Amazon oh you have this this leader in [TS]

00:45:52   the market for e-books usually the the [TS]

00:45:56   strategy that Apple's use successfully [TS]

00:45:58   in the past and that I've seen a lot of [TS]

00:45:59   other people use successfully is if [TS]

00:46:01   you're not the market leader what you do [TS]

00:46:03   is you come in especially in a new [TS]

00:46:06   market like this you come in and you [TS]

00:46:07   start pushing open standards and you say [TS]

00:46:11   well Amazon is a leader with their [TS]

00:46:13   proprietary format they're trying to [TS]

00:46:14   lock you in with but we here in the [TS]

00:46:16   everybody been Amazon camp are strongly [TS]

00:46:18   behind epub because it's an open [TS]

00:46:20   standard and we believe interoperability [TS]

00:46:22   is the blob of all you mean you know all [TS]

00:46:24   the stuff whether they're honest about [TS]

00:46:25   it or not this happens a lot if you're [TS]

00:46:27   not the market leader you don't compete [TS]

00:46:29   by trying to introduce your own [TS]

00:46:30   proprietary format you compete by [TS]

00:46:33   getting behind a standard because you [TS]

00:46:35   know on your own you can't compute you [TS]

00:46:37   you can't compete but together everybody [TS]

00:46:40   except for the market leader [TS]

00:46:41   we band together and we all agree on [TS]

00:46:42   epub and it's all interoperable in [TS]

00:46:45   aggregate we may be bigger than Amazon [TS]

00:46:48   that's the way you over for overthrow [TS]

00:46:49   the market leader and the example the [TS]

00:46:51   Apple I would give for Apple doing this [TS]

00:46:53   is when Internet Explorer was the market [TS]

00:46:55   leader in browsers and they had all [TS]

00:46:57   their ie specific extensions and ActiveX [TS]

00:46:59   and all sorts of horrible things that [TS]

00:47:01   were still recovering from in terms of [TS]

00:47:04   IE isms and javascript people that's [TS]

00:47:06   right just the way the Dom API works now [TS]

00:47:08   that's just tonight the rest of the [TS]

00:47:12   market said our reaction to this is not [TS]

00:47:14   to field our own browser with their own [TS]

00:47:16   very specific vendor specific extensions [TS]

00:47:20   and proprietary things a proprietary you [TS]

00:47:22   know equivalent to ActiveX and our own [TS]

00:47:24   crazy changes to the Dom API so you have [TS]

00:47:26   to do you know that the industry's [TS]

00:47:28   reaction was to get behind standards and [TS]

00:47:30   Apple did that as well with WebKit when [TS]

00:47:32   they when Apple made its own browser it [TS]

00:47:34   didn't try to beat Microsoft at its own [TS]

00:47:36   game it said we're gonna make a [TS]

00:47:38   standards compliant browser and look at [TS]

00:47:39   us passing the acid test and the acid to [TS]

00:47:42   test and whatever the different you know [TS]

00:47:43   yeah that was a big part of their their [TS]

00:47:46   PR push and and it's not wasn't just [TS]

00:47:48   yeah posturing WebKit is now everywhere [TS]

00:47:51   you know even apples sworn enemy Google [TS]

00:47:56   it was chrome engine is using WebKit [TS]

00:47:58   ability to do their own JavaScript [TS]

00:47:59   engine but the Apple pushed open [TS]

00:48:01   standards in the web market because they [TS]

00:48:02   thought that was the way and everyone [TS]

00:48:03   felt that's the only way we're going to [TS]

00:48:05   overthrow the the dominance of ie which [TS]

00:48:08   has this great advantage of shipping [TS]

00:48:09   with Windows we have to all get behind [TS]

00:48:11   standards I have expected the Apple was [TS]

00:48:16   going to deploy that same strategy with [TS]

00:48:19   electronic books and when they came out [TS]

00:48:20   with the original ebooks and they kind [TS]

00:48:22   of used epub like I remember I wrote a [TS]

00:48:24   wrote something about what I expected [TS]

00:48:26   out of the iPad I thought that Apple [TS]

00:48:28   would produce a format that is uses HTML [TS]

00:48:33   and CSS and stuff like that but [TS]

00:48:35   basically was its own thing and I was [TS]

00:48:36   kind of pleasantly surprised when they [TS]

00:48:37   said oh and the first version of the [TS]

00:48:39   iBook store you know uses epub of course [TS]

00:48:41   once I got to know that format and [TS]

00:48:43   talked to people to actually use it to [TS]

00:48:44   like yeah it's epub but it's got lots of [TS]

00:48:49   that Apple specific extensions and what [TS]

00:48:51   it comes down to is like look if you [TS]

00:48:53   want to do something fancier you want it [TS]

00:48:54   to look just so [TS]

00:48:55   you you code for the iBooks application [TS]

00:48:58   on the iPad and you don't worry about [TS]

00:49:00   how that's going to look when you throw [TS]

00:49:02   it into a generic ePub reader and to [TS]

00:49:04   some degree you can understand this [TS]

00:49:05   because in the dawning of epub there was [TS]

00:49:08   no reference implementation like oh well [TS]

00:49:10   you should be doing it this way because [TS]

00:49:12   in a real standard to apply any proper [TS]

00:49:14   reader look like X all the readers have [TS]

00:49:16   their own weird quirks and it was kind [TS]

00:49:17   of like the early days of web browsers [TS]

00:49:18   where yourself you had a [TS]

00:49:20   standards-compliant web browser there [TS]

00:49:21   was none you know there was a E's weird [TS]

00:49:24   way of working and netscape's weird way [TS]

00:49:26   of working and maybe like arena for [TS]

00:49:28   Emacs or whatever was LS the real [TS]

00:49:30   standards compliant one there was no [TS]

00:49:31   that's one of the problems with w3c I [TS]

00:49:34   think is they never righted a reference [TS]

00:49:35   implementation of anything that's a [TS]

00:49:38   better way it was you couldn't say you [TS]

00:49:40   should make it standards compliant say [TS]

00:49:41   why nothing renders it in that way I [TS]

00:49:43   just need to know how it works in IE how [TS]

00:49:44   it works in that scape and that as that [TS]

00:49:46   ballooned we realized what the problem [TS]

00:49:47   was and we wanted standards compliant [TS]

00:49:49   and so then gecko and WebKit and those [TS]

00:49:51   things tried to be standards compliant [TS]

00:49:53   the acid tests and examples like that is [TS]

00:49:55   like look we're going to say this is how [TS]

00:49:57   it should look [TS]

00:49:58   does your browser make it work like that [TS]

00:50:00   ah um you know that's how web browsers [TS]

00:50:03   have become better but in the early days [TS]

00:50:04   of epub there was nothing that rendered [TS]

00:50:06   things quote-unquote correctly according [TS]

00:50:07   to the purity of the be developing epub [TS]

00:50:10   spec right so I thought well you know [TS]

00:50:13   apples got to use this proprietary stuff [TS]

00:50:15   a little bit like its own little [TS]

00:50:16   extensions new pub because there is no [TS]

00:50:18   reference implementation and they just [TS]

00:50:19   want their stuff to look good but hey [TS]

00:50:20   they used epub they called the D pub [TS]

00:50:22   they didn't they didn't change the you [TS]

00:50:24   know they say oh it's our special they [TS]

00:50:25   said hey we're using epub this is an [TS]

00:50:27   industry standard right now they've gone [TS]

00:50:29   back on that and they started going the [TS]

00:50:31   other direction I thought they would [TS]

00:50:32   start go whole hog like this is epub 3 [TS]

00:50:34   and we were the first full [TS]

00:50:36   implementation of all the pub 3 [TS]

00:50:38   including the speculative parts and [TS]

00:50:40   we're part of that process and blah blah [TS]

00:50:42   instead they just said you know what [TS]

00:50:44   we'll leverage that technology and our [TS]

00:50:47   you know our css3 extensions we have in [TS]

00:50:49   WebKit and everything but really we're [TS]

00:50:51   making a run format here and that's [TS]

00:50:52   disappointing to me and I think it will [TS]

00:50:54   be a it's not unsuccessful that's [TS]

00:50:56   successful then it could have been to go [TS]

00:50:58   the other direction and say it's going [TS]

00:50:59   to be everybody versus Amazon because [TS]

00:51:00   Amazon does have its proprietary format [TS]

00:51:03   it's like mobi which they acquired from [TS]

00:51:05   mobile pocket [TS]

00:51:07   everyone's got their own dear Rams [TS]

00:51:09   we don't even discuss that we're just [TS]

00:51:10   like yeah you're going to put your own [TS]

00:51:11   DRM on top of stuff or whatever but in [TS]

00:51:12   terms of book production if you're if [TS]

00:51:14   you're making something for sale [TS]

00:51:16   everyone is behind epub not because this [TS]

00:51:19   is great format or anything but just [TS]

00:51:20   because it's like geez we don't all want [TS]

00:51:21   to make I could make one thing for [TS]

00:51:23   Amazon and I got a totally different [TS]

00:51:24   totally different workflow and [TS]

00:51:25   application to make it for the iBook [TS]

00:51:27   store and the totally different thing if [TS]

00:51:28   I want to download as a PDF we wanted [TS]

00:51:30   like you know let's hook it behind epub [TS]

00:51:32   and then we can have this healthy [TS]

00:51:34   ecosystem of epub generation tools and [TS]

00:51:37   epub readers kind of like we have this [TS]

00:51:40   healthy ecosystem of tools that generate [TS]

00:51:41   a content for the web and then we have [TS]

00:51:44   standards-compliant web browsers right [TS]

00:51:46   apples kind of closing the door on that [TS]

00:51:48   I don't know if they think you know we [TS]

00:51:51   have the clout to go it on their own [TS]

00:51:54   with their own proprietary format [TS]

00:51:55   because our thing is so cool that people [TS]

00:51:59   are going to want to use I see how [TS]

00:52:03   awesome these books look and we have the [TS]

00:52:04   hardware to back it up hardware is [TS]

00:52:05   really awesome it's really fast and we [TS]

00:52:07   can do some really cool things a boy [TS]

00:52:08   aren't they amazing people say I don't [TS]

00:52:11   really care that I have to do this [TS]

00:52:12   entire workflow just for an iPad because [TS]

00:52:14   really the iPad isn't the only tablet [TS]

00:52:16   that matters because it sells so much [TS]

00:52:17   and if we agree that books are going to [TS]

00:52:20   be on tablets then who cares that this [TS]

00:52:23   is an entirely separate workflow who [TS]

00:52:24   cares that I can't have an ePub [TS]

00:52:26   authoring app that lets me deploy to all [TS]

00:52:28   the stores Amazon isn't really helping [TS]

00:52:31   with this either because they're like [TS]

00:52:32   what were the market leader was sticking [TS]

00:52:33   their own proprietary thing I don't know [TS]

00:52:34   what Amazon's plans are but it wouldn't [TS]

00:52:35   be an interesting move for Amazon to [TS]

00:52:37   suddenly turn around and fully embrace [TS]

00:52:38   epub you know what I mean because then [TS]

00:52:40   Apple would really be screwed seems like [TS]

00:52:42   they're the market leader and look [TS]

00:52:44   they're being all open and everything [TS]

00:52:45   you know what I mean yeah so this is a [TS]

00:52:48   curious move to me and I think it's [TS]

00:52:50   probably a mistake it's probably going [TS]

00:52:53   to dampen the the chances of success of [TS]

00:52:55   this initiative and it reminds me a lot [TS]

00:52:59   of a lot of people brought like ping and [TS]

00:53:00   stuff like that I don't think it's as [TS]

00:53:01   bad as ping but it reminds me of the [TS]

00:53:03   iBook store in general that I don't know [TS]

00:53:07   Apple has this strange unjustified [TS]

00:53:11   confidence in its abilities when it does [TS]

00:53:13   stuff like this it has justified [TS]

00:53:15   competence in terms of disrupting like [TS]

00:53:17   that the media distribution and software [TS]

00:53:19   distribution because it's done though [TS]

00:53:20   successfully on many different fronts [TS]

00:53:21   Mac's off [TS]

00:53:22   our mobile software television movies [TS]

00:53:25   music like it that's kind of all of a [TS]

00:53:27   piece and it's done that well but if for [TS]

00:53:31   some reason in this industry I think [TS]

00:53:35   it's making the wrong moves and I think [TS]

00:53:36   that this initiative you're not going to [TS]

00:53:38   suddenly see in ten years like boy [TS]

00:53:39   remember when when iBooks Author came [TS]

00:53:41   out and we thought it wasn't gonna do it [TS]

00:53:42   well but now everyone I know when they [TS]

00:53:44   go to school they get all their [TS]

00:53:45   textbooks and iBooks Author I don't [TS]

00:53:47   think it's going to happen and I think [TS]

00:53:48   Apple does think that's a possibility [TS]

00:53:51   which is just I don't know if it's [TS]

00:53:53   foolish or just false confidence or [TS]

00:53:54   they're just trying to protect a good [TS]

00:53:56   face but if they had it braced an open [TS]

00:53:57   format and gone with a more open more [TS]

00:54:01   capable authoring tool I think they'd [TS]

00:54:02   have a shot at it would still be [TS]

00:54:03   difficult but as it stands now they've [TS]

00:54:05   just narrowed themselves to a much [TS]

00:54:08   smaller market with because this is how [TS]

00:54:10   they want it the way they wanted to go [TS]

00:54:11   and this is before I even get to many [TS]

00:54:14   other objections of why this this [TS]

00:54:16   initiative could possibly be a failure [TS]

00:54:19   the best one I've seen expressed online [TS]

00:54:23   although it wasn't a series of tweets in [TS]

00:54:24   on a blog post so I'm sure there are [TS]

00:54:25   blog posts out there that talk about [TS]

00:54:27   this maybe Katie Lee's blog post talks [TS]

00:54:28   about this I'm ready yet are the [TS]

00:54:31   existing I'm knocking all the myths the [TS]

00:54:35   existing tropes of computers in school [TS]

00:54:38   which you've all seen for our whole life [TS]

00:54:40   it's like I wish I could remember [TS]

00:54:43   someone I was like kids are bored in [TS]

00:54:45   school therefore we have to dazzle them [TS]

00:54:46   with an audio-visual fireworks light [TS]

00:54:48   show right kids aren't interested in [TS]

00:54:51   math but boy if it's if we could to have [TS]

00:54:52   animated math an animated turtle on our [TS]

00:54:56   Apple 2 that blinks and beeps that will [TS]

00:54:57   make them interested in math [TS]

00:54:58   entertaining the kids right we've seen [TS]

00:55:00   that our whole life the education will [TS]

00:55:02   be turned around by because the kids are [TS]

00:55:05   bored now we'll be show them something [TS]

00:55:06   flashy they'll be entertained not new [TS]

00:55:07   with the with the iPad it's been [TS]

00:55:10   happening in our life technology will [TS]

00:55:13   solve everything like a book is just a [TS]

00:55:15   book but boy imagine if you could move [TS]

00:55:17   the little you know dot on the line with [TS]

00:55:20   your x squared graph and learn about [TS]

00:55:21   well what's the current value of this [TS]

00:55:22   point in the parabola Wow see I can move [TS]

00:55:24   it with my finger that gives me a deeper [TS]

00:55:26   understanding of the subject matter and [TS]

00:55:27   you know if it's just the real barriers [TS]

00:55:30   jar these aren't textbooks they're just [TS]

00:55:32   so so static and the capabilities that [TS]

00:55:34   we can have with inter [TS]

00:55:36   active meteor so much better than a [TS]

00:55:37   non-interactive one like books and there [TS]

00:55:40   is some truth to that this the Colonel [TS]

00:55:42   truth about all these things but I wish [TS]

00:55:45   I could remember a third one was another [TS]

00:55:47   can you can you think of a third one off [TS]

00:55:48   the top of your head these technologies [TS]

00:55:50   gonna solve our problem things mmm [TS]

00:55:53   besides the ones you've named now yeah [TS]

00:55:55   but it's all kind of a peace and this [TS]

00:55:58   has been happening and during all of our [TS]

00:55:59   lives it's the way I know if it's the [TS]

00:56:00   way people try sell it really it's every [TS]

00:56:02   single new technology that's the one [TS]

00:56:04   that's going to change it all of them [TS]

00:56:05   whatever it is whatever happened that [TS]

00:56:07   week that's going to change everything [TS]

00:56:08   and sometimes the people like I really [TS]

00:56:11   believe that the early Apple but they're [TS]

00:56:12   you know the kids can't wait initiative [TS]

00:56:14   of given Apple twos to schools and [TS]

00:56:16   everything I really believe that in the [TS]

00:56:18   dawning of the PCH people really thought [TS]

00:56:20   the computers were going to [TS]

00:56:22   revolutionize education and they [TS]

00:56:23   certainly have helped and you can argue [TS]

00:56:25   that they have rational revolution I [TS]

00:56:26   some aspects of it and I also believe [TS]

00:56:28   things like the Khan Academy and being [TS]

00:56:31   able to drag your little finger on the [TS]

00:56:32   little graph of the parabola and stuff [TS]

00:56:34   like that that is is good is better but [TS]

00:56:36   it always gets oversold it always gets [TS]

00:56:38   oversold and it's difficult thing I [TS]

00:56:40   didn't like about this presentation just [TS]

00:56:41   seeing a live blog of it and scrubbing [TS]

00:56:43   through it a little bit is that it was [TS]

00:56:45   just trotting out the same old things we [TS]

00:56:46   always see instead of kind of I would [TS]

00:56:49   have liked to seeing them come out and [TS]

00:56:50   acknowledge that here's what all past [TS]

00:56:52   efforts to introduce technology in the [TS]

00:56:54   classroom have promised and here's what [TS]

00:56:56   they fail to deliver and here's why this [TS]

00:56:57   is different instead they just said [TS]

00:56:58   we're going to say all the same things [TS]

00:56:59   again and you're going to believe us [TS]

00:57:01   again that somehow because of the [TS]

00:57:04   incredible and presumably expensive high [TS]

00:57:06   production values of this textbook with [TS]

00:57:07   the movies and all the stuff for the [TS]

00:57:09   turtle swimming or whatever they're you [TS]

00:57:10   know that's going to make school better [TS]

00:57:12   that's going to make kids learn more [TS]

00:57:14   when really I think the the advantage of [TS]

00:57:17   technology they should have been selling [TS]

00:57:18   are the more prosaic ones in terms of [TS]

00:57:20   like first this business model which [TS]

00:57:22   talked it out a little bit we they could [TS]

00:57:23   say we have a different or better [TS]

00:57:24   business model for for schools that's [TS]

00:57:26   going to help save schools money ah that [TS]

00:57:28   would be one way to come out and the [TS]

00:57:29   other one is just like you know [TS]

00:57:31   centrally manage the curriculum keep [TS]

00:57:33   track of who's doing what assignments [TS]

00:57:35   like the really boring stuff like I [TS]

00:57:36   think to actually revolutionize [TS]

00:57:38   education with an iPads it could be done [TS]

00:57:39   and nothing would be seen on the screen [TS]

00:57:41   the entire time except for black text on [TS]

00:57:43   a white background that's it and yeah [TS]

00:57:46   and you tap things to jump around and [TS]

00:57:47   stuff like that text wouldn't even have [TS]

00:57:49   to move no [TS]

00:57:49   graphics no movies no audio-visual [TS]

00:57:52   anything no peer-to-peer a social [TS]

00:57:55   network nothing just there's so many [TS]

00:57:58   advantages in not having to use paper [TS]

00:58:01   and to be able to manage curriculums and [TS]

00:58:04   courses in education the traditional way [TS]

00:58:06   but taking advantages of the abilities [TS]

00:58:08   of technology simply the advantages they [TS]

00:58:11   have over paper that doesn't make for a [TS]

00:58:13   good presentation I guess but I would [TS]

00:58:14   have liked it at sea Apple do that pitch [TS]

00:58:16   I guess a yeah we hand do all these [TS]

00:58:17   things but really what we think what's [TS]

00:58:18   important is it about it is that is it [TS]

00:58:23   you know it's not the flashy stuff the [TS]

00:58:24   flashy stuff is neat and everything but [TS]

00:58:26   we think we we are providing advantages [TS]

00:58:28   to teachers and students for these [TS]

00:58:31   concrete reasons price convenience and [TS]

00:58:34   new abilities to manage things that had [TS]

00:58:36   to be managed manually before I don't [TS]

00:58:38   like seeing all the flashy stuff so that [TS]

00:58:40   totally fires all the triggers of my [TS]

00:58:41   minds of all of the the false [TS]

00:58:44   presentations someone in the chatroom is [TS]

00:58:45   saying the last 10 minutes of the [TS]

00:58:46   presentation we're trying to to hammer [TS]

00:58:50   on so I would look at the presentation [TS]

00:58:52   I'll follow up next week to see if I'm [TS]

00:58:54   wrong about the pitch but the parts that [TS]

00:58:55   I've seen and the complaints that I've [TS]

00:58:57   seen from people who did watch all [TS]

00:58:58   presentation leave me to believe that [TS]

00:58:59   they are trotting out some pretty tired [TS]

00:59:02   arguments I think that's another reason [TS]

00:59:03   that they will not be as successful as [TS]

00:59:05   they think because the people that [TS]

00:59:06   selling to have been around the block a [TS]

00:59:08   few times ah and aside from a few [TS]

00:59:10   flagship schools full of rich people who [TS]

00:59:12   can buy iPads for everybody and can [TS]

00:59:14   afford to spend $15 on a textbook for [TS]

00:59:17   each student every single year I'm sure [TS]

00:59:20   the textbook sellers love that but I [TS]

00:59:22   don't it's not going to if their goal is [TS]

00:59:26   to really revolutionize education this [TS]

00:59:27   is not the way to do it to be fair to [TS]

00:59:30   Apple who else is doing it better they [TS]

00:59:33   get corralled the textbook vendors to [TS]

00:59:35   have the current monopoly and are not [TS]

00:59:36   particularly motivated to change not a [TS]

00:59:38   monopoly but they I don't know they have [TS]

00:59:40   they have the string gold in the market [TS]

00:59:42   now Palin mondo in the chatroom says [TS]

00:59:44   this is what iBooks Author brings to the [TS]

00:59:46   table instead of using Xcode a layman [TS]

00:59:48   can instead of using Xcode layman can [TS]

00:59:51   create that caliber of books and that's [TS]

00:59:52   what's revolutionary about it they said [TS]

00:59:55   caliber which is a dirty word in this [TS]

00:59:56   discussion the a one of the existing [TS]

00:59:56   discussion the a one of the existing [TS]

01:00:00   tools for doing epubs and everyone hates [TS]

01:00:01   it because it's good so let's talk about [TS]

01:00:07   that a little bit B let's do our second [TS]

01:00:09   spawns and then we'll talk about that [TS]

01:00:10   more okay I'm assuming this is your only [TS]

01:00:12   topic for it today you assumed wrong but [TS]

01:00:15   it can be if you would like well no I [TS]

01:00:16   mean you said you wouldn't do a shorter [TS]

01:00:18   show it's where I'm coming up on 60 [TS]

01:00:19   minutes [TS]

01:00:20   I'm a trim trim out I'm fine with [TS]

01:00:22   whatever let me tell you about vid me up [TS]

01:00:24   comm John let me ask you this what's [TS]

01:00:26   wrong with today's video publishing [TS]

01:00:28   environment well let me tell you video [TS]

01:00:30   upload length is limited their [TS]

01:00:32   membership restrictions you can't [TS]

01:00:34   personalize your video page there's no [TS]

01:00:36   way to make money from your work you [TS]

01:00:38   know a lot of people want to make you [TS]

01:00:40   know what screencasts are that that guy [TS]

01:00:42   did the the comedy video thing I mean [TS]

01:00:44   that you people want to sell this [TS]

01:00:46   there's no way easily to do that there's [TS]

01:00:48   no place to do that there's no way to do [TS]

01:00:49   that until now vid me up is changing all [TS]

01:00:52   of that they build from the ground up [TS]

01:00:55   and they give you complete control over [TS]

01:00:57   the entire broadcast process from [TS]

01:00:59   creation to publication to sale if you [TS]

01:01:02   want to sell your stuff you don't need [TS]

01:01:04   to host your stuff on Vimeo or YouTube [TS]

01:01:06   these guys are all set up with the [TS]

01:01:08   infrastructure to scale no matter what [TS]

01:01:10   so if your video goes viral that no [TS]

01:01:12   problem for them and you build your own [TS]

01:01:14   site and your site is the sharing [TS]

01:01:17   platform [TS]

01:01:18   it's your videos it's your branding and [TS]

01:01:19   if you want to you can open it up you [TS]

01:01:21   could do like a little Film Festival you [TS]

01:01:22   can take submissions from other people [TS]

01:01:24   give them the ability to upload their [TS]

01:01:26   videos just like you might do on YouTube [TS]

01:01:27   but it's in your site and you control [TS]

01:01:29   you control the whole thing so let me [TS]

01:01:32   tell you a little bit about this even at [TS]

01:01:35   the free level you get html5 video [TS]

01:01:37   support for your iPhones or iPads [TS]

01:01:39   whatever they've let cloud-based video [TS]

01:01:41   hosting they've got streaming they've [TS]

01:01:42   got built in SEO [TS]

01:01:43   they've got social network sharing [TS]

01:01:46   buttons they've got private climene you [TS]

01:01:47   name it they've thought of it they've [TS]

01:01:49   built it in so it doesn't matter if your [TS]

01:01:51   filmmaker if your web publisher if you [TS]

01:01:52   just want to get a video that you think [TS]

01:01:54   is cool out there to the world this is [TS]

01:01:56   what you do too you go to vid me up com [TS]

01:01:58   vid me up calm and you use the promo [TS]

01:02:01   code 5x5 within the first 30 days of [TS]

01:02:03   signing up you get 20% off the lifetime [TS]

01:02:06   of your paid account so I check them out [TS]

01:02:10   vid me up calm [TS]

01:02:12   very cool sign i used a video site whose [TS]

01:02:16   name I won't mention to put up videos [TS]

01:02:18   for my Mac I was 10 reviews the most [TS]

01:02:19   disappoint to see that years later when [TS]

01:02:21   I go back to view it it says this video [TS]

01:02:22   has been removed Oh from the you know [TS]

01:02:25   it's like it's kind of like the implied [TS]

01:02:27   social contract of if there's some [TS]

01:02:29   established video site that doesn't go [TS]

01:02:30   out of business you assume any video you [TS]

01:02:31   put up there just say that forever [TS]

01:02:34   yeah those lots of weird rules about and [TS]

01:02:36   the rules change about we don't want [TS]

01:02:38   this kind of video on our site anymore [TS]

01:02:39   so by removing it I mean mine in my case [TS]

01:02:42   was either one of them might have been a [TS]

01:02:44   screencast type thing and the other one [TS]

01:02:45   was I think just like a keynote [TS]

01:02:47   animation turned into a QuickTime movie [TS]

01:02:48   and they just slide out we don't want [TS]

01:02:50   screencast in our site so that's like a [TS]

01:02:52   new rule and suddenly it goes away yeah [TS]

01:02:54   annoys me so uh add iBooks as a tool [TS]

01:03:01   empowering people to be able to make [TS]

01:03:03   books like they couldn't be for it this [TS]

01:03:05   is this is strange I heard Andy talking [TS]

01:03:07   about this too it's not as if in the [TS]

01:03:09   past there were no tools for people to [TS]

01:03:12   make like page layout programs exist [TS]

01:03:14   that's not publishing since existed for [TS]

01:03:16   a long time all right [TS]

01:03:17   and so well but now they can make an [TS]

01:03:19   e-book but what good is that eBook if it [TS]

01:03:21   only runs on the iPad right I would much [TS]

01:03:24   rather make a web page have a tool there [TS]

01:03:26   are lots of good tools for this for [TS]

01:03:27   making a cool looking web page because [TS]

01:03:28   then you say like I'm making an HTML [TS]

01:03:29   page this is going to be viewable for a [TS]

01:03:30   long time I would not someone my [TS]

01:03:33   dimensioned on one of the shows or [TS]

01:03:34   somewhere I saw something saying this [TS]

01:03:35   would be great to of a scrapbooking like [TS]

01:03:37   I'll be able to make a scrapbook of like [TS]

01:03:39   family events or like memories or [TS]

01:03:40   whatever a Christmas memory or holiday [TS]

01:03:42   thing or a yearly thing and I'll put my [TS]

01:03:45   family memories don't put your family [TS]

01:03:46   memories in in an adult books file that [TS]

01:03:48   file is probably not going to be [TS]

01:03:50   readable and you know when you want to [TS]

01:03:51   see it when you're old and gray right if [TS]

01:03:54   you put it in HTML file with some tool [TS]

01:03:56   that do you know standard compliant HTML [TS]

01:03:58   with like images and text we'd really [TS]

01:03:59   all you want to do is images in text and [TS]

01:04:01   maybe a movie you can do all that in [TS]

01:04:02   HTML that is a much safer place for your [TS]

01:04:04   memories than in iBooks file or the [TS]

01:04:06   other alternative is make a paper book [TS]

01:04:08   and you can do that from iPhoto and have [TS]

01:04:09   the thing print it out and then put it [TS]

01:04:10   on your shelf you know uh so I'm not [TS]

01:04:13   particularly enthusiastic about this [TS]

01:04:15   being like an amazing new tool that [TS]

01:04:16   allows people to make real live books [TS]

01:04:18   real live text books is you can't print [TS]

01:04:21   these two paper and what you're making [TS]

01:04:23   them is just a particular format for a [TS]

01:04:24   particular store on up [TS]

01:04:25   device it's so narrowly defined uh not [TS]

01:04:29   that I you know it's almost better you [TS]

01:04:31   make a PDF so at least you can print it [TS]

01:04:33   or something or or you know it'll be [TS]

01:04:35   viewable forever I'd that's why I think [TS]

01:04:37   this this initiative is I think they're [TS]

01:04:41   just going about this the wrong way uh I [TS]

01:04:43   kind of feel for them in the end that [TS]

01:04:44   they have to they have to come up with [TS]

01:04:46   an arrangement that's amenable to the [TS]

01:04:47   people who own this market now they [TS]

01:04:49   can't just go in as it was discussed in [TS]

01:04:52   previous shows in the Steve Jobs [TS]

01:04:53   biography the Isaacson biography they [TS]

01:04:55   have that section was Steve Jobs saying [TS]

01:04:56   he wants to disrupt the textbook [TS]

01:04:59   industry and that's right for disruption [TS]

01:05:01   and he wants to give away free books uh [TS]

01:05:04   you know ya have the books written and [TS]

01:05:07   have them free as long as you buy iPads [TS]

01:05:09   and a lot of people complained about [TS]

01:05:12   that when I referenced it on Twitter [TS]

01:05:14   like oh yeah like those books are gonna [TS]

01:05:15   write themselves like they're free like [TS]

01:05:16   content is worth nothing I think they're [TS]

01:05:19   missing the point the idea would be that [TS]

01:05:20   Apple would take the tremendous profits [TS]

01:05:23   from selling iPads tremendous profits [TS]

01:05:25   look at their earning statements there's [TS]

01:05:26   a lot of money okay I know it's [TS]

01:05:28   expensive to produce textbook but they [TS]

01:05:30   have like billions of dollars prof okay [TS]

01:05:33   trust me they got no money to textbook [TS]

01:05:35   take some of that money pay for the best [TS]

01:05:37   textbook you could possibly imagine to [TS]

01:05:39   be created and then say hey school if [TS]

01:05:41   you buy you know ten thousand iPads [TS]

01:05:44   we'll give you an entire curriculums [TS]

01:05:45   worth of worth of material for free like [TS]

01:05:49   there we just want to sell you the iPads [TS]

01:05:51   and we were going to subsidize the cost [TS]

01:05:53   of all the super high quality content [TS]

01:05:54   we'll get the best textbook writers in [TS]

01:05:56   the world and everything to write our [TS]

01:05:58   stuff so and that was what Steve Jobs [TS]

01:06:00   presented in the book and that sounds [TS]

01:06:03   like you know an interesting idea [TS]

01:06:06   now remember something else that you [TS]

01:06:07   also mentioned on Twitter that he that [TS]

01:06:09   he mentioned in the book was that when [TS]

01:06:10   they redid I made the iPhone he said [TS]

01:06:11   he's phone carriers I hate these guys [TS]

01:06:13   they're bozos can we do an iPhone and [TS]

01:06:16   not have to deal with cell network right [TS]

01:06:18   can we and he's just it's like I'm just [TS]

01:06:21   spitballing here but can we like do a [TS]

01:06:22   Wi-Fi phone or something or whatever [TS]

01:06:24   like we all want a cell phone where you [TS]

01:06:26   don't have to deal with a cell carrier [TS]

01:06:27   because we all hate the cell carriers [TS]

01:06:28   and this is Steve's original idea [TS]

01:06:30   let's we're going to do a phone and AB [TS]

01:06:32   phone is not going to suck so we [TS]

01:06:33   certainly can't get involved with these [TS]

01:06:34   stupid cell carriers that everybody [TS]

01:06:36   hates and thought the engineers had to [TS]

01:06:37   come back so it's a non-starter you [TS]

01:06:39   can't [TS]

01:06:39   you can't have a cellphone that just [TS]

01:06:41   uses Wi-Fi people need to be able to [TS]

01:06:42   call from when their car breaks down on [TS]

01:06:44   the side of the road you know and so see [TS]

01:06:46   you had to go alright I guess we can't [TS]

01:06:48   you know go to singular and you know [TS]

01:06:50   like so I would imagine that Steve's [TS]

01:06:52   first idea for the textbooks energy [TS]

01:06:53   industry is these guys are all bozos [TS]

01:06:55   they get a lock on this market it's all [TS]

01:06:56   tied up local politics and corruption [TS]

01:06:58   and BS and they're doing a crappy job [TS]

01:07:00   and they don't understand technology we [TS]

01:07:01   don't want to deal with them at all [TS]

01:07:02   let's just make let's just hire our own [TS]

01:07:03   people and pay them tons of money to [TS]

01:07:05   make awesome textbooks and given it [TS]

01:07:07   because that'll be such a drop in the [TS]

01:07:08   bucket compared to how much money we [TS]

01:07:09   make off iPads and it totally is [TS]

01:07:11   you know let's set aside 1 billion [TS]

01:07:12   dollars a year for textbooks if you [TS]

01:07:14   think that's enough to make some good [TS]

01:07:14   textbooks I think it is right and let [TS]

01:07:17   let that have a sell a tremendous number [TS]

01:07:20   of additional iPads like just every [TS]

01:07:22   school in the world will be buying iPads [TS]

01:07:23   because they'll just do the math and say [TS]

01:07:25   if we buy it once - you know we spend [TS]

01:07:28   some of the saying they spent like $600 [TS]

01:07:30   per student but that that's like spread [TS]

01:07:33   out over you know you buy a set of books [TS]

01:07:35   in the last five years but when you do [TS]

01:07:36   the math is still on something like $600 [TS]

01:07:38   a student well say you spend $300 a [TS]

01:07:40   student because that's the education [TS]

01:07:40   discount of the iPads free you know or [TS]

01:07:42   something like that and you got to think [TS]

01:07:44   Apple is going to drive down the price [TS]

01:07:45   of iPads right 300 dollars per student [TS]

01:07:47   per year at the end of the the kids get [TS]

01:07:49   to keep them like we give them the iPads [TS]

01:07:50   like we don't even try to reuse them and [TS]

01:07:52   we get all the textbook content for free [TS]

01:07:54   and it's awesome content schools would [TS]

01:07:55   be like sign me up we're saving [TS]

01:07:57   tremendous amount of money and we get to [TS]

01:07:58   be all cool and with Z&M iPads right but [TS]

01:08:01   the barrier to that is kind of like the [TS]

01:08:02   barrier to the carrier list iPhone well [TS]

01:08:05   reality is not you know reality has [TS]

01:08:08   something to say about that and in [TS]

01:08:10   reality I imagine is all the same [TS]

01:08:11   hurdles to textbook sales and the Texas [TS]

01:08:15   school board and the people who [TS]

01:08:17   currently control this and the current [TS]

01:08:19   interests of you know the people that [TS]

01:08:20   the Bowl the people they had up on the [TS]

01:08:21   stage in this presentation Pearson and [TS]

01:08:23   Macmillan and stuff like that those guys [TS]

01:08:24   aren't just going to roll over and let [TS]

01:08:25   you do this so the reality is they had [TS]

01:08:28   to deal with these guys and this is the [TS]

01:08:30   the deal they came up with it I don't [TS]

01:08:31   think it's an attractive enough deal to [TS]

01:08:34   anyone involved that it's going to be a [TS]

01:08:36   smashing success it's not particularly [TS]

01:08:38   attractive to the schools because [TS]

01:08:39   they're not saving tons of money [TS]

01:08:40   I guess it's attractive to the people [TS]

01:08:42   who they're partnering with because I [TS]

01:08:43   think they will be make more money up my [TS]

01:08:45   understanding is that there there is a [TS]

01:08:47   much more potential for recurring [TS]

01:08:48   revenue the textbook Enders really hated [TS]

01:08:50   the fact they sell to you these books [TS]

01:08:52   and the books last [TS]

01:08:53   a long time and then they're sitting [TS]

01:08:54   there tapping the fingers going so when [TS]

01:08:56   you gonna buy some new books like ah [TS]

01:08:57   these ones we have a working fine you [TS]

01:08:59   sure about that I mean I'm surprised [TS]

01:09:01   they don't have plants in the school [TS]

01:09:02   encouraging kids to destroy books they [TS]

01:09:04   would like the electronic version and [TS]

01:09:06   say oh it's each student every year you [TS]

01:09:08   just pay five bucks or 10 bucks or 15 [TS]

01:09:09   bucks but you got to pay that every year [TS]

01:09:11   recurring revenue we love it you know uh [TS]

01:09:13   but we don't who cares if it's good for [TS]

01:09:16   those guys house like saying oh the [TS]

01:09:17   iPhone is good for carriers because it [TS]

01:09:18   uh it gave them more money per customer [TS]

01:09:21   because the iPhone users all had data [TS]

01:09:23   plans and stuff like that that's true [TS]

01:09:24   but we didn't really care about that [TS]

01:09:25   it's not particularly good for those of [TS]

01:09:28   us who are into electronic publishing [TS]

01:09:30   and stuff is now it's just one more [TS]

01:09:31   format to to target and you can do some [TS]

01:09:33   interesting things with that but it's [TS]

01:09:34   not the eBook authoring suite that [TS]

01:09:38   everyone wanted the the only party I [TS]

01:09:40   think that is coming out of this head I [TS]

01:09:42   saw from a couple of independent [TS]

01:09:44   developers around the net that they were [TS]

01:09:46   thinking of making a GUI application to [TS]

01:09:50   make epubs after that but no one wanted [TS]

01:09:52   to go near that because they knew Apple [TS]

01:09:53   was was doing something this area but [TS]

01:09:55   now that Apple has announced what [TS]

01:09:56   they've done those indie developers like [TS]

01:09:58   hey we can actually do this because it [TS]

01:09:59   looks like Apple doesn't have any [TS]

01:10:00   interest whatsoever in this market so if [TS]

01:10:02   some independent Mac person makes a [TS]

01:10:05   truly good standards-compliant ePub [TS]

01:10:08   generating application where you can [TS]

01:10:10   take an ePub a standing standard [TS]

01:10:12   compliant epub throw it on there edit it [TS]

01:10:14   and you know edit it in place and save [TS]

01:10:15   it out so it's not just you know export [TS]

01:10:17   only and it's all standards compliant it [TS]

01:10:18   tries to be viewable in as many [TS]

01:10:20   different places as possible I know many [TS]

01:10:23   people in that industry who would snap [TS]

01:10:24   that up and it's not the type of thing [TS]

01:10:26   where it's like oh it's Microsoft Word [TS]

01:10:27   every worker in the United States going [TS]

01:10:29   to buy a copy but it is something where [TS]

01:10:31   an indie Mac developer or small Mac [TS]

01:10:33   developer company with a few employees [TS]

01:10:34   that's a big business for them you know [TS]

01:10:36   what I mean so that's the only the only [TS]

01:10:39   silver lining here is that I think the [TS]

01:10:40   field is now wide open for independent [TS]

01:10:42   Mac developers to make a kick-ass epub [TS]

01:10:44   development environment and platform [TS]

01:10:46   because certainly calibre is not [TS]

01:10:47   satisfying the people who are in the [TS]

01:10:49   industry and we have the tools that are [TS]

01:10:51   available and like I said Amazon Amazon [TS]

01:10:54   has some place here emma's I can stick [TS]

01:10:56   to what it's got it could have I figure [TS]

01:10:58   what the Kindle format is the Kindle [TS]

01:10:59   format based on the the Kindle Fire [TS]

01:11:02   format that they have some new format [TS]

01:11:04   that you're able to do fancier stuff [TS]

01:11:05   with I don't know [TS]

01:11:06   there Moby's format is ancient that like [TS]

01:11:09   the the candle can read PRC files which [TS]

01:11:11   is like a palm the thing from you know [TS]

01:11:13   and and text files and can view PDFs a [TS]

01:11:16   little bit but well the Kindle the Kin I [TS]

01:11:18   think you're talking about kf8 or kindle [TS]

01:11:20   format yeah [TS]

01:11:21   and I'm I know I know that it does a lot [TS]

01:11:25   of other things that you know because it [TS]

01:11:27   supports html5 and css3 and fixed [TS]

01:11:29   layouts and embedded fonts all that [TS]

01:11:31   stuff but it's not Ipoh no it's not Ipoh [TS]

01:11:34   yeah no I it's interesting that all all [TS]

01:11:37   these book technologies are like look [TS]

01:11:39   they don't want to reinvent the wheel [TS]

01:11:40   they all once HTML became standardized [TS]

01:11:44   and powerful especially CSS they all [TS]

01:11:46   leverage that to build their formats on [TS]

01:11:48   top oh right and then it's just kind of [TS]

01:11:50   arguing about the details like what are [TS]

01:11:52   the files called and right at the cover [TS]

01:11:53   image where do you put the metadata and [TS]

01:11:55   what formats you put the metadata and [TS]

01:11:56   how do you give him sit up you know if I [TS]

01:11:58   found a link for the kindle format [TS]

01:12:00   described I'll throw it into the into [TS]

01:12:02   the show notes yeah for those who are [TS]

01:12:05   curious about the end the ins and outs [TS]

01:12:07   of how this thing works someone in the [TS]

01:12:09   chat one also brought up the through [TS]

01:12:10   member push pop press remember those [TS]

01:12:13   guys oh yeah so I made a book of in Al [TS]

01:12:16   Gore's book our choice which I'm [TS]

01:12:18   assuming with some environment don't [TS]

01:12:19   think I never actually looked at it it [TS]

01:12:21   was in it is it is they build themselves [TS]

01:12:23   as Al Gore's choice yeah and it was an [TS]

01:12:27   iPad app a native app yeah and it did [TS]

01:12:30   amazing stuff with interactivity and it [TS]

01:12:32   was kind of like an interactive [TS]

01:12:33   experience more than a book it was very [TS]

01:12:35   interesting this was a company that uh [TS]

01:12:36   Mike mattis I don't know if I'm [TS]

01:12:38   pronouncing his name correctly he was a [TS]

01:12:39   he was a designer for work will Shipley [TS]

01:12:42   at delicious monster and then he went to [TS]

01:12:44   work for Apple designing many of the [TS]

01:12:46   graphics that we see every day on our [TS]

01:12:47   iPhones and in other contexts and then [TS]

01:12:50   he left Apple to go on his own and did [TS]

01:12:51   this press thing and then Facebook [TS]

01:12:52   brought out push pop press he had a [TS]

01:12:55   tweet today saying that I forget what it [TS]

01:12:59   was it was some sort of kind of snarky [TS]

01:13:00   tweet about how even though he doesn't [TS]

01:13:01   work at Apple looks like his design is [TS]

01:13:03   still influencing the company because a [TS]

01:13:05   lot of the demos for apples textbooks [TS]

01:13:07   look a lot like the demos they had for [TS]

01:13:09   push pop press stuff which is true but [TS]

01:13:13   you know I don't think I don't know I [TS]

01:13:16   don't feel bad that Apple like stolen [TS]

01:13:18   his idea of something because hey he's [TS]

01:13:19   already moved on [TS]

01:13:20   Facebook has bought them out and he's [TS]

01:13:21   doing something entirely different to [TS]

01:13:22   Facebook I assume and be it's not the [TS]

01:13:25   first time we've seen interactive books [TS]

01:13:26   where you can like do stuff and he did a [TS]

01:13:28   particularly nice one that's true but [TS]

01:13:29   apples using HTML and he was using [TS]

01:13:32   native apps and it's all very different [TS]

01:13:33   so I don't think he has any reason to be [TS]

01:13:35   bitter but he might have just been [TS]

01:13:36   kidding so I think that's all I have to [TS]

01:13:42   say on this iBooks Author thing I'm [TS]

01:13:45   generally disappointed in it I think [TS]

01:13:49   they went the wrong way here and I [TS]

01:13:51   really think Amazon could shock the [TS]

01:13:53   world if they fully embraced ePub epub [TS]

01:13:57   three uh to like cement their lead [TS]

01:14:00   because Apple has Apple is stumbling [TS]

01:14:01   here and they can go in for the kill by [TS]

01:14:03   going the other direction and say you [TS]

01:14:04   know what we're going to support her old [TS]

01:14:06   Kindle format so we're always going to [TS]

01:14:07   have her own DRM and everything but we [TS]

01:14:08   are fully supporting going forward epub [TS]

01:14:10   three and they just need a partner or [TS]

01:14:12   maybe you'll do themselves God knows [TS]

01:14:14   Amazon is not afraid to enter markets to [TS]

01:14:16   make really great authoring tools for a [TS]

01:14:19   standard format you know everyone is [TS]

01:14:22   looking for that part of the reason the [TS]

01:14:24   music business took off so big is [TS]

01:14:26   because we had mp3 or even AAC [TS]

01:14:29   we had formats that preceded the [TS]

01:14:31   explosion of the market so there wasn't [TS]

01:14:33   like you know Sony tried to do with a [TS]

01:14:35   track a TR AC or something making a [TS]

01:14:38   proprietary formats the fact that [TS]

01:14:39   everyone kind of agree with mp3 works [TS]

01:14:41   everywhere their mp3 players every even [TS]

01:14:43   mp3 works on iPods even though apples do [TS]

01:14:44   in AAC which is also an open standard [TS]

01:14:46   and b3 works everywhere so there's no [TS]

01:14:47   arguing or formats and epub world has [TS]

01:14:49   always been hindered [TS]

01:14:51   epub well the e-book world has always [TS]

01:14:52   been hindered by the million different [TS]

01:14:54   formats it's better for everybody and [TS]

01:14:56   it's a tide that will lift all boats if [TS]

01:14:58   we could just not keep arguing about the [TS]

01:15:02   stupidity of different formats and stuff [TS]

01:15:04   and switch to arguing about the [TS]

01:15:05   stupidity of different dear Rams I guess [TS]

01:15:06   but that's still an improvement so [TS]

01:15:08   Amazon can make as the market leader [TS]

01:15:09   Amazon can make that happen and I really [TS]

01:15:12   hope they do as it's clear that Apple's [TS]

01:15:14   not not going to there so I predict [TS]

01:15:16   boring mediocre things for apples I book [TS]

01:15:20   authors effort Apple feel free to prove [TS]

01:15:22   me wrong a year from now what what are [TS]

01:15:28   we going to see a new version of this [TS]

01:15:31   that is better and makes [TS]

01:15:33   and at the very least I would hope they [TS]

01:15:37   would make something that you can got on [TS]

01:15:39   your note like do they even want to make [TS]

01:15:41   something you can view on the iPhone [TS]

01:15:42   obviously they're going to improve the [TS]

01:15:43   authoring app and they're going to [TS]

01:15:44   improve the capabilities and they're [TS]

01:15:46   going to remove bug bugs and everything [TS]

01:15:47   and maybe the alter the pricing [TS]

01:15:49   structure and stuff like that but I [TS]

01:15:52   don't this is going to be at best the [TS]

01:15:55   hobby for them at best it almost makes [TS]

01:15:58   me think like it's like a sentimental [TS]

01:16:00   project because but the last one one of [TS]

01:16:02   the last ones that Steve really wanted [TS]

01:16:04   to do like well we'll do it and we'll do [TS]

01:16:07   it the way he wanted to do it but I do [TS]

01:16:08   not predict good things Oh one thing I [TS]

01:16:10   forgot to talk about that I'm surprised [TS]

01:16:12   the chat room hasn't been yelling at me [TS]

01:16:13   to talk about is a license agreement I [TS]

01:16:17   know you talked about this with Andy but [TS]

01:16:19   this is another reason that I think [TS]

01:16:21   their heads up there but it any any any [TS]

01:16:25   iBooks file you make with this can only [TS]

01:16:28   be sold through Apple Store according to [TS]

01:16:30   the license agreement on the software [TS]

01:16:31   sold not distributed but sold you can [TS]

01:16:34   give it away for free to whoever you [TS]

01:16:36   want right but if you decide I've made [TS]

01:16:38   this file and if you send me five [TS]

01:16:39   dollars in the mail in an envelope I [TS]

01:16:41   will put the file on a floppy disk and [TS]

01:16:43   send it to you you can't do that right [TS]

01:16:45   according to the License Agreement you [TS]

01:16:47   can but could they buy a t-shirt from [TS]

01:16:50   you and you know this is included it [TS]

01:16:54   seemed there there was a in the fact was [TS]

01:16:56   like if you have any subscription [TS]

01:16:57   service like I was thinking from ARS [TS]

01:16:59   Technica's perspectives are expecting [TS]

01:17:00   yourself subscriptions and part of the [TS]

01:17:02   benefits of the descriptions you would [TS]

01:17:03   downloadable versions of many of the [TS]

01:17:04   articles you write in a PDF format an [TS]

01:17:06   ePub so say you pay our stacking of our [TS]

01:17:09   subscription and can then as part of [TS]

01:17:12   your subscription should you be able to [TS]

01:17:14   download iBooks format versions of [TS]

01:17:17   articles I think that's against apple's [TS]

01:17:18   rules too they would say all right now [TS]

01:17:21   if you do any subscription service or [TS]

01:17:22   anything like that or it's bundled as [TS]

01:17:23   part of your making any money off things [TS]

01:17:25   that you produce with this free tool of [TS]

01:17:27   ours and not you have to go through us [TS]

01:17:29   right I don't know about the legal [TS]

01:17:32   implications of that whether it is legal [TS]

01:17:34   I don't know about the enforcement [TS]

01:17:35   implications could could you possibly [TS]

01:17:37   enforce this out well actually I do know [TS]

01:17:38   about that it's impossible to enforce a [TS]

01:17:40   hundred percent obviously like anything [TS]

01:17:41   that happens in the internet but you [TS]

01:17:43   don't care about a hundred percent you [TS]

01:17:44   just care like you can't build the [TS]

01:17:45   business on this you know [TS]

01:17:47   that's what they've done they basically [TS]

01:17:48   said look it's free tool we're giving [TS]

01:17:50   away for free [TS]

01:17:50   if you want to make money off it we need [TS]

01:17:52   to cut take it relief I think that's a [TS]

01:17:55   silly move - I don't think it's evil I [TS]

01:17:57   just think it's dumb you know it was [TS]

01:18:01   crazy it's like if you bought Microsoft [TS]

01:18:03   Word and they said any time you sell any [TS]

01:18:04   content in a Microsoft Word format that [TS]

01:18:06   we have to get a cut so Harry Potter was [TS]

01:18:08   written in Microsoft Word and Microsoft [TS]

01:18:09   will get it kind of you know that apples [TS]

01:18:13   not saying it owns your novel they're [TS]

01:18:15   saying they that they need a cut if you [TS]

01:18:17   sell an iBook version of your now you [TS]

01:18:19   can copy and paste that text add it to [TS]

01:18:20   Word and then you know send it to your [TS]

01:18:22   editor and have them print it up or make [TS]

01:18:24   an ePub or whatever but use our app you [TS]

01:18:26   make it in this format that's why it's [TS]

01:18:28   our format it's naughty puppy make it an [TS]

01:18:29   art format we need to cut really dumb [TS]

01:18:32   silly I mean given that they've already [TS]

01:18:35   screwed up so badly but by making you [TS]

01:18:37   only be able to make things for their [TS]

01:18:38   store this is just icing on the cake it [TS]

01:18:41   doesn't I guess doesn't really limit you [TS]

01:18:42   anymore because we realistically what [TS]

01:18:44   were you can do with that anyway you're [TS]

01:18:46   gonna sell it individual in your website [TS]

01:18:47   and say you need to I paid for it I [TS]

01:18:48   don't know it's just it's just silly uh [TS]

01:18:52   and again I understand the why they felt [TS]

01:18:56   like they had to do this because you can [TS]

01:18:58   make cooler looking books when you're [TS]

01:19:00   not constrained by being standards [TS]

01:19:01   compliant but it's not like they're [TS]

01:19:04   saying what we really wanted to do it [TS]

01:19:06   the right way but the reality for us [TS]

01:19:08   just do it slightly in a different way [TS]

01:19:09   but we're trying to converge on on an [TS]

01:19:14   open environment we're trying to [TS]

01:19:15   converge on that you know Amazon's the [TS]

01:19:16   proprietary bad guy and we're going the [TS]

01:19:18   rest of the industry is going to [TS]

01:19:19   standardize an ePub and we're going to [TS]

01:19:20   make a gravy pop authoring suite and by [TS]

01:19:22   the way if you make epubs with specific [TS]

01:19:24   extensions they look great on the iPad [TS]

01:19:26   too but really you can make generic [TS]

01:19:27   epubs out of that they're not doing that [TS]

01:19:28   it's clear that are doing that I think [TS]

01:19:29   that's a mistake [TS]

01:19:37   so you think but I think that what you [TS]

01:19:41   just said or the entire issue or what I [TS]

01:19:43   think about this as far as the show but [TS]

01:19:46   all that wrapped in one I mean I do have [TS]

01:19:48   another topic here I have Wikipedia that [TS]

01:19:49   I want to talk about but I think it's [TS]

01:19:51   probably too long and I really do want [TS]

01:19:52   to do get a show that's not too long [TS]

01:19:53   this is where we should get this would [TS]

01:19:55   be the self-restraint that you would [TS]

01:19:57   need to show yeah I have that restraint [TS]

01:19:59   I will save Wikipedia for another day [TS]

01:20:01   because I don't think there's any way I [TS]

01:20:02   can talk about that oh and look at that [TS]

01:20:04   look at lurking under Wikipedia I've got [TS]

01:20:06   re FS you know about that re FS are EFS [TS]

01:20:10   yeah it's like ZFS but you have a speech [TS]

01:20:13   impediment [TS]

01:20:13   this is reliable on disk file system [TS]

01:20:18   unto structures right resilient files [TS]

01:20:21   resilient okay the new initiative as [TS]

01:20:23   part of Windows 8 I want to talk about [TS]

01:20:25   that but not today [TS]

01:20:26   okay so tomorrow or next week [TS]

01:20:30   Wikipedia Andrea FS a lot of people have [TS]

01:20:32   asked about Rio FS and I've been reading [TS]

01:20:33   up on and it's very interesting and what [TS]

01:20:36   do I think about this textbook thing [TS]

01:20:37   this iBooks Author [TS]

01:20:38   gonna sound more down on it than other [TS]

01:20:41   people are other people sound more [TS]

01:20:42   excited than me [TS]

01:20:43   well I think I think the people who are [TS]

01:20:45   really excited about it [TS]

01:20:47   you know I think Andy dispelled a lot of [TS]

01:20:50   that yesterday when he created a book [TS]

01:20:54   and sent me the book and said you know [TS]

01:20:56   this is this is what it is but it [TS]

01:20:58   imposes all of these limitations it [TS]

01:21:00   imposes this structure it really is for [TS]

01:21:02   creating textbooks this version of it [TS]

01:21:04   and that you know pages remains as [TS]

01:21:07   perhaps a better way if you just want to [TS]

01:21:09   flow some text and get it into an [TS]

01:21:11   e-reader use pages pages is not a great [TS]

01:21:14   ebook development platform either I can [TS]

01:21:17   tell you that no I said I know it's not [TS]

01:21:19   yeah but maybe this is more simply [TS]

01:21:22   saying pages is the preferable [TS]

01:21:24   alternative for certain people than the [TS]

01:21:26   awesome new application they give right [TS]

01:21:28   yeah so open to the chat room asked [TS]

01:21:32   about SOPA the reason none of us and [TS]

01:21:34   does anyone talked about SOPA we're all [TS]

01:21:36   against it yeah that's a simple that's [TS]

01:21:39   why we never talk about this there's [TS]

01:21:40   nothing to discuss it's stupid and yeah [TS]

01:21:43   yeah we just did the SOPA discussion [TS]

01:21:45   yeah we have [TS]

01:21:47   all right so that's it yeah all right [TS]

01:21:51   you sure it's we sure I feel it feels [TS]

01:21:54   feels a little weird I know it's a good [TS]

01:21:57   feeling no it's exciting all right have [TS]

01:22:00   a good week John you do [TS]

01:22:02   [Music] [TS]