61: I Ran Out of Bombs Long Ago


00:00:00   par par par are Purita this is [TS]

00:00:07   hypercritical a weekly talkshow [TS]

00:00:09   ruminating on exactly what is wrong in [TS]

00:00:11   the world of Apple related technologies [TS]

00:00:13   and businesses nothing is so perfect [TS]

00:00:16   that it can't be complained about by my [TS]

00:00:18   co-host John siracusa I'm Dan benjamin [TS]

00:00:22   this is episode number 61 it's March [TS]

00:00:25   30th 2012 we have two sponsors we would [TS]

00:00:31   like to thank very much for making this [TS]

00:00:33   show possible the first one the little [TS]

00:00:36   studio studio neat dot-com these are the [TS]

00:00:39   guys who make frame Agra fur cosmonaut [TS]

00:00:42   the glyph tell me more about them as the [TS]

00:00:44   show goes on I also want to make sure [TS]

00:00:46   that we thank our second sponsor apps [TS]

00:00:48   feiyr.com these guys make it possible [TS]

00:00:51   for iOS developers to get their apps [TS]

00:00:55   discovered it's true we also want to say [TS]

00:00:58   thank you very very much to joint comm [TS]

00:01:01   these guys are making the bandwidth for [TS]

00:01:03   this show possible cloud software the [TS]

00:01:07   only complete carrier-grade cloud [TS]

00:01:09   software stack you don't know what that [TS]

00:01:10   means you should go to joint comm check [TS]

00:01:13   him out hello Jon siracusa I didn't even [TS]

00:01:17   hear the ringing sound this time sorry [TS]

00:01:19   about that [TS]

00:01:20   that does not bode well for Skype [TS]

00:01:23   stealth ring I didn't think I was gonna [TS]

00:01:25   hear you I saw the dialog appear and [TS]

00:01:28   then is it all nice working again [TS]

00:01:29   clicks answer but then Eric and is that [TS]

00:01:32   why you were completely silent instead [TS]

00:01:34   of yeah cuz I was playing up the [TS]

00:01:36   Preferences window and making sure I had [TS]

00:01:37   the rings at the right audio thing I [TS]

00:01:41   don't like Skype y'all right now i root [TS]

00:01:44   every week it's something new that [TS]

00:01:46   doesn't work it's a good theme for the [TS]

00:01:53   show every week it's something new mm-hm [TS]

00:01:56   that doesn't alright are you ready I'm [TS]

00:02:00   already recording that's great this is [TS]

00:02:04   all part of the show all edited out this [TS]

00:02:06   is the show follow up a little bit of [TS]

00:02:12   follow up today [TS]

00:02:13   and then collection of small topics one [TS]

00:02:17   or more which may metastasize into [TS]

00:02:19   something larger we'll see all right [TS]

00:02:23   first one I have my list here is we [TS]

00:02:25   talked a little bit about the Apple TV [TS]

00:02:26   remote and now I didn't like it and then [TS]

00:02:30   last week that guy wrote in sorry I [TS]

00:02:32   don't have the notes in for me to see [TS]

00:02:33   whose name was the defending it saying [TS]

00:02:35   how it was a constructed and interesting [TS]

00:02:38   manner [TS]

00:02:39   solid piece of aluminum with no seams [TS]

00:02:41   and I pondered when reading that yeah [TS]

00:02:44   where are the seams on this thing and [TS]

00:02:46   then you know like maybe it's one of [TS]

00:02:48   those if the seam is so small you can't [TS]

00:02:50   even see it because otherwise how would [TS]

00:02:53   they get the stuff inside and a whole [TS]

00:02:55   bunch is like it's like a Twinkie how do [TS]

00:02:56   they get this stuff inside the toy about [TS]

00:02:58   you got the hole in the bottom Twinkie [TS]

00:02:59   only if you look really close so I'm [TS]

00:03:01   assuming you look really close at this [TS]

00:03:03   thing [TS]

00:03:03   well summon a bunch of people send me [TS]

00:03:05   the URL of some person who disassembled [TS]

00:03:07   the Apple remote and basically it's kind [TS]

00:03:11   of like mummification I guess where they [TS]

00:03:13   pull the brains out the nose like [TS]

00:03:14   everything inside this this remote comes [TS]

00:03:17   through the circular battery door on the [TS]

00:03:20   bottom so the little motherboard inside [TS]

00:03:23   there is round so it fits just barely [TS]

00:03:25   fits through that hole and all the other [TS]

00:03:26   parts are like shoved in there and it [TS]

00:03:27   really is basically a solid piece of [TS]

00:03:29   aluminum that's been hollowed out and [TS]

00:03:30   all the parts are shoved in through the [TS]

00:03:32   hole at the bottom so that is very [TS]

00:03:34   clever very clever interesting way to [TS]

00:03:36   make a very solidly built remote that is [TS]

00:03:37   terrible in all ways the term remote [TS]

00:03:40   could be terrible but as a piece of [TS]

00:03:42   sculpture and a curiosity that's very [TS]

00:03:43   interesting [TS]

00:03:45   so put that link in the shows Paul [TS]

00:03:48   Springer's was the first person who [TS]

00:03:50   write in to tell me that Apple actually [TS]

00:03:54   sold two generations the iPod Touch the [TS]

00:03:56   iPod second generation and third [TS]

00:03:57   generation at the same time for an [TS]

00:03:59   entire year I vaguely remember this when [TS]

00:04:02   when he brought it up but I looked it up [TS]

00:04:03   in Wikipedia as well you remember like [TS]

00:04:04   when the new third generation iPod Touch [TS]

00:04:06   came out they kept the the 8 gigabyte [TS]

00:04:10   model around and it was the second [TS]

00:04:11   generation so you had to be careful like [TS]

00:04:13   oh when you buy one don't buy the a [TS]

00:04:14   gigabyte because you're getting last [TS]

00:04:15   generation thing that was like going [TS]

00:04:17   around nerd circles but I bet lots of [TS]

00:04:19   people bought the 8 gigabyte one and [TS]

00:04:21   didn't know they were getting last [TS]

00:04:21   generation and still don't know and [TS]

00:04:23   don't care so once again with you the I [TS]

00:04:27   numbering issue they just won't die [TS]

00:04:28   somehow we all survived selling to iPod [TS]

00:04:31   Touches to different generations for an [TS]

00:04:33   entire year and I bet most people didn't [TS]

00:04:35   even notice [TS]

00:04:36   including the Nerds listening to this [TS]

00:04:40   Josh Bader was the first person to write [TS]

00:04:42   in to tell me that [TS]

00:04:43   GarageBand has those same giant pop-up [TS]

00:04:46   tooltip things we talked about for the [TS]

00:04:48   iPhoto for iOS where the interface [TS]

00:04:51   Apple's decided the user interface is [TS]

00:04:54   sufficiently incomprehensible to [TS]

00:04:56   first-time users that they wanted [TS]

00:04:58   something you know a question mark [TS]

00:04:59   button they can tap and then tooltips [TS]

00:05:01   appear all over everything saying click [TS]

00:05:03   this to do this thing and this thing [TS]

00:05:04   does that and if you want these things [TS]

00:05:05   they're over here and sweat you know and [TS]

00:05:07   I haven't played with GarageBand so I [TS]

00:05:08   didn't know that [TS]

00:05:09   iPhoto for iOS was the first application [TS]

00:05:11   where I found myself looking for that [TS]

00:05:14   question mark pressing it and then [TS]

00:05:15   actually reading all the tooltips but [TS]

00:05:17   apparently it's been a thing for a while [TS]

00:05:18   I think it's pretty reasonable way to [TS]

00:05:20   have an interface it's not gummed up [TS]

00:05:24   with a bunch of instructions and stuff [TS]

00:05:26   that you're only going to need the first [TS]

00:05:27   time but also providing an obvious way [TS]

00:05:30   for people who have no idea what they're [TS]

00:05:31   looking at to to figure it out like [TS]

00:05:34   they're not going to read documentation [TS]

00:05:35   you're not going to send them off to [TS]

00:05:36   like a webpage or where they're going to [TS]

00:05:39   read about the thing or a paper manual [TS]

00:05:41   or anything that this is right in the [TS]

00:05:42   screen in the moment showing you exactly [TS]

00:05:44   what they're talking about if you're [TS]

00:05:45   only interested in this one button you [TS]

00:05:46   just look at the one yellow thing that's [TS]

00:05:47   pointing to it I think it's a reasonable [TS]

00:05:48   approach but I also think if it was [TS]

00:05:51   possible to get all the benefits of that [TS]

00:05:53   UI without requiring that thing that [TS]

00:05:55   would be good too that may just be a [TS]

00:05:57   matter of building up traditions and [TS]

00:06:00   what would you call them idioms where we [TS]

00:06:03   all sort of become familiar with like we [TS]

00:06:04   know now we all know well now when we [TS]

00:06:06   see that gear icon the little circular [TS]

00:06:07   gear that it's going to be some sort of [TS]

00:06:09   like settings or menu or something not [TS]

00:06:11   that it's very well defined but when [TS]

00:06:13   that gear first came around like where [TS]

00:06:15   was the first person to use that gear [TS]

00:06:16   like what the heck does a gear have to [TS]

00:06:18   do with anything that's lurking under [TS]

00:06:19   that menu but eventually we come to [TS]

00:06:22   associate certain symbols with certain [TS]

00:06:24   things so that may happen on iOS if all [TS]

00:06:27   these different UIs can converge on a [TS]

00:06:29   few idioms besides the basic ones that [TS]

00:06:32   apples already done with like on/off [TS]

00:06:33   switches and buttons and scroll regions [TS]

00:06:35   and stuff on the topic of the continuing [TS]

00:06:40   mystery about RGB hi RGB low and Auto [TS]

00:06:42   these settings in the HDMI output menu [TS]

00:06:45   for the Apple TV dance term who wrote in [TS]

00:06:49   last week clarified wrote in again one [TS]

00:06:53   particular scenario that can happen if [TS]

00:06:56   you decide to go with RGB hi-nrg below [TS]

00:06:59   and you guessed wrong we talked last [TS]

00:07:01   week about that that's you know sending [TS]

00:07:02   a certain signal to the television and [TS]

00:07:04   there's two different families of signal [TS]

00:07:05   one uses the entire 8-bit range from 0 [TS]

00:07:07   to 255 to map from black to white or 0% [TS]

00:07:11   red to 100% red or whatever and the [TS]

00:07:13   other video format which at which 16 is [TS]

00:07:16   black and 235 is white and the extremes [TS]

00:07:18   are just chopped off well if you force [TS]

00:07:21   the Apple TV to send whichever we still [TS]

00:07:23   don't know by the way whichever one of [TS]

00:07:24   those things is the 0 to 255 if you [TS]

00:07:26   force it to send that one and your [TS]

00:07:28   televisions not expecting it it could do [TS]

00:07:30   the wrong thing but even if it does the [TS]

00:07:34   right thing like say you send a 16 to [TS]

00:07:36   235 and your televisions is all getting [TS]

00:07:38   16 - 2 to 35 but really I want the 0 to [TS]

00:07:41   255 so let me expand that out so it [TS]

00:07:42   takes the range and stretches it but [TS]

00:07:44   then it goes through another device the [TS]

00:07:46   that takes the range and so I need to [TS]

00:07:48   shrink this and it shrinks it and if you [TS]

00:07:50   have these things like expanding and [TS]

00:07:51   shrinking taking a limited range and [TS]

00:07:53   doing it longer or some of them like are [TS]

00:07:54   chopping off the ends of the range as [TS]

00:07:56   you go through more and more devices if [TS]

00:07:57   any one of those devices makes a wrong [TS]

00:07:59   decision you're sort of accumulating [TS]

00:08:00   errors and degrading your video signal [TS]

00:08:03   quality not at an analogue way but in a [TS]

00:08:05   digital way where like if any device in [TS]

00:08:07   your chain [TS]

00:08:07   discards everything under 16 and it [TS]

00:08:09   shouldn't have you've lost that data and [TS]

00:08:11   then if the next device in the chain [TS]

00:08:12   gets the 16 to 235 and expands it to 0 [TS]

00:08:16   to 255 now not only have you lost that [TS]

00:08:18   data but you've taken the remaining data [TS]

00:08:19   and stretch it over a long range you [TS]

00:08:21   start to get banding stuff like that so [TS]

00:08:23   once again reinforcing the idea that [TS]

00:08:26   Auto is probably the correct setting for [TS]

00:08:28   most people and Tom goossens wrote in to [TS]

00:08:32   tell me why he thinks that those menu [TS]

00:08:33   items were added apparently they were [TS]

00:08:35   added in version 4.3 be - I don't know [TS]

00:08:37   if that's true or not of the Apple TV [TS]

00:08:39   software uh and they he thinks it was [TS]

00:08:42   added because some European televisions [TS]

00:08:45   suffered from some bug that caused the [TS]

00:08:47   colors to invert after like five minutes [TS]

00:08:48   of watching and it was a suspected [TS]

00:08:52   problem with the HDMI H [TS]

00:08:54   BCP like handshaking thing that goes on [TS]

00:08:56   there and one of the workarounds [TS]

00:08:59   according to this theory is that Apple [TS]

00:09:01   puts in menu items that say look if your [TS]

00:09:03   television like gets confused and starts [TS]

00:09:05   guessing wrong about the input its [TS]

00:09:06   receiving you can force it you know the [TS]

00:09:08   are autonegotiation thing turn it off [TS]

00:09:09   and just force it though we send [TS]

00:09:10   whatever the heck RGB high nerd to be [TS]

00:09:12   low correspond to so if you never [TS]

00:09:15   experience that bug he's saying you [TS]

00:09:16   probably don't ever need to force it to [TS]

00:09:18   do that but that may be the explanation [TS]

00:09:19   of why those settings are in there to [TS]

00:09:21   help those people for whom order [TS]

00:09:23   negotiation is not working for whatever [TS]

00:09:24   reason whether it's the fault of the [TS]

00:09:25   Apple TV or these Sony television sets [TS]

00:09:28   in Europe or whatever I should have put [TS]

00:09:33   sup in the iPad section still people [TS]

00:09:35   talking about products being having [TS]

00:09:38   having awareness of product generations [TS]

00:09:40   and products being sold at the same time [TS]

00:09:43   as their previous generation [TS]

00:09:44   counterparts and I was mentioning how [TS]

00:09:46   like it than the BMW product line and [TS]

00:09:48   most luxury cars when they developed a [TS]

00:09:50   new platform they don't immediately push [TS]

00:09:53   that platform across their entire range [TS]

00:09:54   so the example he gave was like the [TS]

00:09:55   convertible usually isn't on the new [TS]

00:09:57   platform until like the very end that's [TS]

00:09:58   the last one they put on and someone who [TS]

00:10:02   has a Twitter handle but no long name [TS]

00:10:04   associated with it so I'm going to say [TS]

00:10:05   Andy Norman CX his name is probably and [TS]

00:10:08   a Norman I'm guessing says that in the [TS]

00:10:11   past Volkswagen sold a convertible Golf [TS]

00:10:14   there was two generations behind the [TS]

00:10:16   rest of the range [TS]

00:10:17   can you imagine Apple doing that like [TS]

00:10:19   that would basically be they would still [TS]

00:10:20   be selling ipad ones right now as like [TS]

00:10:23   the $99 iPad or something crazy like [TS]

00:10:25   that although they don't really drop the [TS]

00:10:26   prices that much on the the convertibles [TS]

00:10:29   because they're still considered a [TS]

00:10:30   luxury car so this thing happens in [TS]

00:10:32   other markets I'd never heard of a car [TS]

00:10:35   being sold it was two generations behind [TS]

00:10:37   but apparently that happens as well [TS]

00:10:41   david mcintosh it's not spelled like the [TS]

00:10:44   computer but it's spelled like the Apple [TS]

00:10:45   is going way back to what episode with [TS]

00:10:48   episode 48 and he gives the exact [TS]

00:10:50   timestamp except asad 48 at one hour 36 [TS]

00:10:54   minutes and two seconds where apparently [TS]

00:10:56   we begin discussion of what the next [TS]

00:11:01   word that parents use to refer to video [TS]

00:11:05   game systems will be and went through [TS]

00:11:07   like you know you [TS]

00:11:07   the kids are on the Atari in the 70s and [TS]

00:11:09   then I guess that the next one would be [TS]

00:11:13   like they're playing the Nintendo and [TS]

00:11:16   then they're on the PlayStation all the [TS]

00:11:18   kids are always playing with the [TS]

00:11:19   PlayStation and now they're all in the [TS]

00:11:20   Xbox and this is regardless of whether [TS]

00:11:22   you actually had an Xbox of PlayStation [TS]

00:11:24   and Nintendo or when I was just a name [TS]

00:11:26   that people used as the catch-all phrase [TS]

00:11:28   for that infernal videogame box that my [TS]

00:11:30   kids seem to be spending all their time [TS]

00:11:31   with even if it was a you know a Sega [TS]

00:11:33   Genesis instead of calling the Tendo so [TS]

00:11:36   I was I was pondering what will the next [TS]

00:11:37   word be because Xbox surprisingly [TS]

00:11:41   supplanted PlayStation after two [TS]

00:11:43   generations of dominance from [TS]

00:11:44   Playstation [TS]

00:11:45   even though Xbox is isn't the dominant [TS]

00:11:47   console this generation it's basically [TS]

00:11:49   the Wii it sold more than both the Xbox [TS]

00:11:51   and the PlayStation so I was thinking [TS]

00:11:54   what what is it what is going to be the [TS]

00:11:55   next name we're going to go back to [TS]

00:11:56   PlayStation is it going to stay on Xbox [TS]

00:11:59   for two generations is we finally going [TS]

00:12:01   to become to prominence with the new [TS]

00:12:03   high-definition Wii and David has a [TS]

00:12:05   suggestion that I think is very smart [TS]

00:12:08   and may actually be true he says that [TS]

00:12:11   the next name the pants were member [TS]

00:12:12   alene game consoles is ipad and that may [TS]

00:12:16   be the case like if you think about you [TS]

00:12:18   know think about how much your son plays [TS]

00:12:19   with his iPad now and you know you're [TS]

00:12:23   gonna be accurate but you're gonna be [TS]

00:12:24   telling I'm like it's always on the iPad [TS]

00:12:26   thank you telling people that now right [TS]

00:12:27   that's the thing that we're complaining [TS]

00:12:28   about that our kids are always on like [TS]

00:12:30   as soon as I get in the room he's taking [TS]

00:12:31   the iPad from either kids are always on [TS]

00:12:32   that iPad and it's true my son - he [TS]

00:12:34   plays with the iPad as well maybe we are [TS]

00:12:36   the parents and the thing that we're [TS]

00:12:37   complaining about that our kids are [TS]

00:12:39   always on playing games it could very [TS]

00:12:40   well be the iPad uh when people what [TS]

00:12:44   when I would say that to people I think [TS]

00:12:46   the idea they get is that whole so we [TS]

00:12:48   can have iPads hooked up to our TV and [TS]

00:12:50   that's gonna be the game console and [TS]

00:12:51   that's not powerful enough and there's [TS]

00:12:52   no optical drive and like they're [TS]

00:12:54   thinking in the old school but that's [TS]

00:12:55   that's the way it always is the next [TS]

00:12:57   generation is not the same as the [TS]

00:12:58   previous one so well we'll see how that [TS]

00:13:01   turns out but I you know this I've got [TS]

00:13:04   it had a show stewing in my mind about [TS]

00:13:06   Apple and gaming but I don't it's still [TS]

00:13:08   nebulous at this point but I think [TS]

00:13:09   that's a topic worth discussing at some [TS]

00:13:11   point in the future to figure out if [TS]

00:13:13   that becomes the case in evapo really [TS]

00:13:15   does come to dominate all of gaming not [TS]

00:13:17   just portable gaming like they're [TS]

00:13:18   dominating now what does it mean to have [TS]

00:13:21   the dominant company in gaming be [TS]

00:13:23   seemingly so disinterested in gaming is [TS]

00:13:25   that when using the right word [TS]

00:13:26   uninterested in gaming I was good those [TS]

00:13:27   nice well here but but take a step back [TS]

00:13:30   for one moment you as a highly technical [TS]

00:13:33   person you're not going to refer to your [TS]

00:13:36   kid if your kids are playing a device [TS]

00:13:38   that isn't an iPad you're not going to [TS]

00:13:40   refer to as an iPad no that's true but [TS]

00:13:43   like the reason one name comes to sort [TS]

00:13:46   of dominate that realm is because it's [TS]

00:13:49   like overwhelmingly popular in the [TS]

00:13:51   culture if and usually also in reality [TS]

00:13:54   like the tons of people bought Nintendo [TS]

00:13:56   Entertainment System so all the kids [TS]

00:13:57   were on the Nintendo and yeah lots of [TS]

00:13:59   Sega Genesis sold and some parents did [TS]

00:14:00   say Sega but I was my contention this [TS]

00:14:03   whole entire theory is that there's one [TS]

00:14:04   word that comes to be the cultural [TS]

00:14:06   touchstone for video gaming and it's [TS]

00:14:08   usually the console that sells the most [TS]

00:14:10   copies but not necessarily as in the [TS]

00:14:13   case of the Xbox where Xbox became the [TS]

00:14:15   name in my opinion that everyone [TS]

00:14:16   associates with get always their kids [TS]

00:14:17   are on the Xbox even when it's not an [TS]

00:14:20   Xbox even his PlayStation simply because [TS]

00:14:21   it was a new name and people had done [TS]

00:14:23   PlayStation for two generations so even [TS]

00:14:25   though technically savvy parents would [TS]

00:14:27   be technically accurate it could be that [TS]

00:14:30   the place this current generation of [TS]

00:14:32   kids who are now like it's still in [TS]

00:14:34   single-digit ages the place where they [TS]

00:14:36   will play most of their games may turn [TS]

00:14:38   out to be on an iOS device and probably [TS]

00:14:39   an iPad you know seems likely I mean if [TS]

00:14:46   only certainly in volume I would imagine [TS]

00:14:48   just because like casual games has [TS]

00:14:50   become a thing in the we already won the [TS]

00:14:52   last console generation which was more [TS]

00:14:53   or less still you know they were the [TS]

00:14:55   stronghold of gaming uh [TS]

00:14:58   and Nintendo for years dominated the [TS]

00:15:00   portable game space with its gameboy [TS]

00:15:02   line of products but this is you know [TS]

00:15:06   the iPad is just broadens the base even [TS]

00:15:07   farther so it could be that there's a [TS]

00:15:09   split here and that the iPad comes to [TS]

00:15:11   dominate gaming but the hardcore gamers [TS]

00:15:13   like retrench in their little world with [TS]

00:15:15   the PlayStation 4 and the Wii U you me [TS]

00:15:19   also whatever the heck they call the [TS]

00:15:20   next the next next generation of thing [TS]

00:15:23   and the Xbox 720 Xbox 960 or whatever [TS]

00:15:26   right but it credits a david mcintosh [TS]

00:15:31   channel he made that up himself but I [TS]

00:15:32   think it was a good insight that [TS]

00:15:34   the word I was may have been looking for [TS]

00:15:36   that episode was iPad so we're talking [TS]

00:15:42   to the end of the last show about these [TS]

00:15:43   weird limits in iOS for displaying JPEGs [TS]

00:15:46   like super high resolution JPEGs within [TS]

00:15:48   webpages in WebKit saying if you if you [TS]

00:15:52   put this mostly for photographers is [TS]

00:15:54   that what's-his-name [TS]

00:15:56   Duncan Davidson mm-hmm was put up a blog [TS]

00:15:59   post like I'm trying to show my awesome [TS]

00:16:01   super high-resolution photos that I take [TS]

00:16:02   sees a professional photographer right I [TS]

00:16:04   don't want them to show on a web page [TS]

00:16:05   you can show them off and it seems when [TS]

00:16:06   I put up images of that are like too big [TS]

00:16:08   or whatever that they start to get [TS]

00:16:10   subsampled and it's not showing the full [TS]

00:16:12   resolution on my new Retina right you [TS]

00:16:14   would think if you send out the highest [TS]

00:16:16   resolution thing possible that it it's [TS]

00:16:18   going to display on that device at the [TS]

00:16:20   highest possible resolution the device [TS]

00:16:22   can display but in fact there's some [TS]

00:16:24   kind of threshold there that where if [TS]

00:16:26   you send it too big than it does [TS]

00:16:27   something completely unexpected and [TS]

00:16:29   wrong yeah and this was a breaking story [TS]

00:16:31   at least for me at the time of last [TS]

00:16:33   recording and I said ahead and read up [TS]

00:16:34   too much on it right so we talked about [TS]

00:16:35   it a little bit and people have written [TS]

00:16:37   me in and I've done my research and the [TS]

00:16:39   most pertinent piece I think and I put [TS]

00:16:41   in the show notes is a link to Apple's [TS]

00:16:42   developer documentation that says [TS]

00:16:44   outright JPEG image is larger than 2 [TS]

00:16:46   megapixels are subsampled that is [TS]

00:16:48   decoded to a reduced size JPEG [TS]

00:16:50   subsampling allows the user to view [TS]

00:16:52   images from the latest digital cameras [TS]

00:16:54   that's a nice way to spin it so this is [TS]

00:16:56   built right into you know it's a [TS]

00:16:57   documented feature that basically to the [TS]

00:17:01   device may not have the resources to [TS]

00:17:03   display your humongous 55 megabyte you [TS]

00:17:07   know what is the thing of the Canon 5d [TS]

00:17:10   Mark 3 images or whatever uh because we [TS]

00:17:13   just don't have the capacity to do that [TS]

00:17:14   so anything that's beyond our threshold [TS]

00:17:17   and I'm assuming these thresholds were [TS]

00:17:18   set based on memory or decoding CPU [TS]

00:17:20   power required to decode them or [TS]

00:17:21   whatever they're going to subsample it [TS]

00:17:23   and show a smaller version and so the [TS]

00:17:26   spin on is that this allows the user to [TS]

00:17:27   view images from latest digital camera [TS]

00:17:29   the implication being that if we didn't [TS]

00:17:31   do this the machine would not simply not [TS]

00:17:33   be capable of displaying images of this [TS]

00:17:35   resolution because it would be a RAM [TS]

00:17:36   issue or CPU issue for decoding or [TS]

00:17:38   whatever autodidact spelled in a very [TS]

00:17:41   strange way on Twitter tells me that he [TS]

00:17:42   thinks it might be because uh and by the [TS]

00:17:46   way this limitation doesn't apply to [TS]

00:17:48   Energy's only applies to JPEGs he thinks [TS]

00:17:49   might be because PNG compression has [TS]

00:17:52   gotten faster on the the newer iPad [TS]

00:17:54   hardware but JPEG compression has not [TS]

00:17:56   advanced at the same rate so it could be [TS]

00:17:58   that they have some sort of CPU or GPU [TS]

00:18:00   feature that helps them decode JPEGs [TS]

00:18:03   like four times faster than they used to [TS]

00:18:05   be able to you know on this new hardware [TS]

00:18:06   but the JPEG decompression has not been [TS]

00:18:08   keeping pace with that and if they you [TS]

00:18:10   know if they just let you use these [TS]

00:18:12   giant JPEGs even who wasn't a RAM issue [TS]

00:18:13   that the decoding time would start [TS]

00:18:15   becoming an issue so that's an [TS]

00:18:17   interesting theory as well but anyway [TS]

00:18:19   the mystery of whether this is a bug or [TS]

00:18:20   a feature it is apparently a feature and [TS]

00:18:22   presumably one that will be loosened up [TS]

00:18:24   as either as Apple figures out a better [TS]

00:18:27   way to do it or as the devices get more [TS]

00:18:29   or you know RAM and CPU power or [TS]

00:18:32   whatever and related to that Mihai [TS]

00:18:36   I'll get rise par par par are pirate [TS]

00:18:40   that I don't know sorry I did I think I [TS]

00:18:43   got me high right I look that one up [TS]

00:18:44   before the show writes in to point me to [TS]

00:18:47   a post from someone an apple to the [TS]

00:18:52   triple W style mailing list which is the [TS]

00:18:55   the w3.org mailing list for people [TS]

00:18:57   discussing CSS basically all the people [TS]

00:18:59   who are members of the I don't know [TS]

00:19:00   which call it consortium of companies [TS]

00:19:02   that are members of this committee that [TS]

00:19:04   makes the cascading stylesheets [TS]

00:19:06   specifications and on an ongoing basis [TS]

00:19:08   Apple loves to do this and has done in [TS]

00:19:11   the past they'll have their [TS]

00:19:12   representative who is on those lists and [TS]

00:19:14   participating in this process right the [TS]

00:19:16   list with the proposal and say here's [TS]

00:19:18   what we're thinking we're thinking of [TS]

00:19:19   doing something like this what do you [TS]

00:19:20   guys think of that to try to open the [TS]

00:19:21   discussion and usually what happens is [TS]

00:19:23   the discussion on the notice happens and [TS]

00:19:25   people debate the pros and cons but then [TS]

00:19:26   Apple just goes off in implements it's [TS]

00:19:27   sometimes the Apple people will emailed [TS]

00:19:30   list after they've already implemented [TS]

00:19:32   and say here's what we're thinking about [TS]

00:19:33   the way we already edited WebKit so what [TS]

00:19:35   do you guys think [TS]

00:19:35   which probably annoys the people like [TS]

00:19:38   isn't it supposed to be collaborative [TS]

00:19:39   and we have a consensus or whatever but [TS]

00:19:40   as we've talked about in past shows [TS]

00:19:42   Apple really does not want to wait for [TS]

00:19:44   any sort of consensus to form it thinks [TS]

00:19:46   it has an idea it will implement that if [TS]

00:19:48   the standards body comes up with an [TS]

00:19:49   equivalent or better standard then that [TS]

00:19:51   Apple will adopt that as well but in the [TS]

00:19:53   meantime Apple just wants to get stuff [TS]

00:19:54   done and so that is relevant to the [TS]

00:19:57   press discussion because what they were [TS]

00:19:58   proposing here is a new CSS thing called [TS]

00:20:01   image [TS]

00:20:02   image - set that lets you specify in a [TS]

00:20:05   you know CSS rule instead of just saying [TS]

00:20:08   you know like background image whatever [TS]

00:20:09   or just giving you the URL to an image [TS]

00:20:11   you can give you can set the background [TS]

00:20:15   image to something that is a set of [TS]

00:20:17   image so you can say here is the one X [TS]

00:20:20   version of this image and here's the - X [TS]

00:20:21   here's the three X or whatever and [TS]

00:20:23   you're trying to express the idea that [TS]

00:20:26   these are all the same images but [TS]

00:20:27   they're all in different resolutions [TS]

00:20:29   this is a as opposed to using a media [TS]

00:20:32   query or something where you say okay [TS]

00:20:33   well if the device has a device pixel [TS]

00:20:35   ratio of two use this style sheet or if [TS]

00:20:37   it has a device pixel ratio of three use [TS]

00:20:38   this rule so you can say okay well on [TS]

00:20:40   the device pixel ratio of two devices [TS]

00:20:42   show the two X version of this image [TS]

00:20:45   versus the other one so media queries [TS]

00:20:47   applied to the entire page and in the [TS]

00:20:50   post of the man list which is linked in [TS]

00:20:51   the show notes there's a little FAQ at [TS]

00:20:53   the bottom and say why do it this way [TS]

00:20:55   why not use a media query and the answer [TS]

00:20:58   is that media queries are claim about [TS]

00:20:59   the state of the user agent whereas [TS]

00:21:01   they're trying to make a claim about the [TS]

00:21:02   relationship between image assets [TS]

00:21:04   themselves so they're not trying to say [TS]

00:21:07   anything about oh this is a device for [TS]

00:21:09   the device pixel ratio of two therefore [TS]

00:21:11   all these new things apply this is [TS]

00:21:13   saying that here is associated set of [TS]

00:21:15   images in various resolutions and what [TS]

00:21:17   that allows is for the user agent - for [TS]

00:21:19   example in this example to give read on [TS]

00:21:20   document you use a lower res version of [TS]

00:21:22   that asset if the page loads into view [TS]

00:21:25   where they're way zoomed out right so [TS]

00:21:27   even though you're on a retina iPad if [TS]

00:21:29   you're seeing a big a big web page that [TS]

00:21:31   zoomed all the way out don't load the [TS]

00:21:32   two X version of that image until they [TS]

00:21:34   zoom in to save bandwidth for example [TS]

00:21:36   and if you did a media query that would [TS]

00:21:37   work with the media queries a solid [TS]

00:21:38   device pixel ratio is 2 therefore unload [TS]

00:21:40   the two X versions of all these images [TS]

00:21:41   and it will take a year in a day eat up [TS]

00:21:43   your bandwidth cap and all that other [TS]

00:21:44   stuff and this also keeps the rules [TS]

00:21:47   about the images together so you don't [TS]

00:21:50   have like a media query you know it's [TS]

00:21:53   vise pixel ratio - and then a bunch of [TS]

00:21:54   CSS and then somewhere else in the [TS]

00:21:56   document the same same rules repeated [TS]

00:21:59   but with a different media query prefix [TS]

00:22:01   this keeps the related images together [TS]

00:22:03   on a single line here's an image set [TS]

00:22:04   this low res version the high resolution [TS]

00:22:06   or whatever so I like this proposal I [TS]

00:22:09   think it's a good idea and I what I also [TS]

00:22:10   like to and that me I also sent me the [TS]

00:22:13   link to as well I'm printing the show [TS]

00:22:15   notes [TS]

00:22:15   is the change set in track for the [TS]

00:22:18   WebKit nightly builds where of this [TS]

00:22:20   changes added to WebKit so I don't look [TS]

00:22:22   at the date on that and think that the [TS]

00:22:24   mailing list post was in February of [TS]

00:22:26   this year and the check in fro to WebKit [TS]

00:22:30   was from March 21st so maybe they [TS]

00:22:34   proposed it and then implement it and [TS]

00:22:35   now it landed there so if you get the [TS]

00:22:37   WebKit nightlies I suspect by now you [TS]

00:22:39   can try out this rule and it seems like [TS]

00:22:41   really good idea to me and it seems like [TS]

00:22:42   it solves a lot of the problems that web [TS]

00:22:45   developers are having with how to [TS]

00:22:46   correctly serve images to iPad threes so [TS]

00:22:50   I would expect it to be adopted out of [TS]

00:22:52   pragmatism and if the CSS working group [TS]

00:22:54   wants something better they should get [TS]

00:22:56   moving fast because people are just [TS]

00:22:58   going to end up implementing this just [TS]

00:23:00   to get their webpages to look nice in [TS]

00:23:02   the meantime you get cranky about Apple [TS]

00:23:08   doing its own thing with web stuff right [TS]

00:23:11   and you're trying to get out of the web [TS]

00:23:12   games Mazin effect it was trying to get [TS]

00:23:14   out of it I just think it did you know [TS]

00:23:16   there's a the reason why I feel people [TS]

00:23:19   get upset about this kind of thing is [TS]

00:23:22   because the companies especially the [TS]

00:23:26   larger ones [TS]

00:23:27   Microsoft in particular who've done and [TS]

00:23:30   I guess you could look at Adobe in flat [TS]

00:23:31   but companies that come out and do their [TS]

00:23:33   own thing historically have a history of [TS]

00:23:38   not executing it very well and or doing [TS]

00:23:42   it in such a way that it's closed and [TS]

00:23:44   that right rightly bothers a lot of [TS]

00:23:48   people and I think that's the concern it [TS]

00:23:51   was Joe when I when I redid this 5x5 [TS]

00:23:54   site I had this as this scrolling div [TS]

00:23:57   that contained the the artwork for the [TS]

00:24:01   most recent shows up at the top I still [TS]

00:24:03   have it but I was getting contacted by [TS]

00:24:06   people and they were saying well [TS]

00:24:08   sluggish on an iOS device and I saw that [TS]

00:24:11   and indeed it was a little bit sluggish [TS]

00:24:13   it shouldn't be it was just a scrolling [TS]

00:24:15   div but it turns out there's this [TS]

00:24:16   special funny little WebKit declaration [TS]

00:24:20   just for iOS devices that you knew about [TS]

00:24:22   that you told me about that fixed it and [TS]

00:24:24   made it beautiful works beautifully and [TS]

00:24:26   it's that kind of thing of course that's [TS]

00:24:29   never going to [TS]

00:24:29   supported universally Mozilla isn't [TS]

00:24:32   going to add that chrome isn't going to [TS]

00:24:34   add that declaration because obviously [TS]

00:24:37   for one reason [TS]

00:24:38   there is no Mozilla or Chrome for an iOS [TS]

00:24:40   device so they don't need to think about [TS]

00:24:42   that kind of thing really they don't [TS]

00:24:44   care [TS]

00:24:45   but if Apple builds this culture of [TS]

00:24:50   people who are developing and learning [TS]

00:24:53   all these special things why isn't that [TS]

00:24:55   the same as what people had to do for [TS]

00:24:57   years for Internet Explorer that's the [TS]

00:24:58   concern is that the more that they go [TS]

00:25:00   off and do their own thing the more they [TS]

00:25:02   make special cases special rules [TS]

00:25:04   different things like that and another's [TS]

00:25:05   kind of veering in a different direction [TS]

00:25:07   where you were going that's the concern [TS]

00:25:09   dude do I worry about that to answer [TS]

00:25:11   your question and no and it's not [TS]

00:25:13   because I'm moving away from the web [TS]

00:25:15   design stuff I still do a lot of it but [TS]

00:25:18   it's that I feel that building building [TS]

00:25:24   something that targets a certain device [TS]

00:25:26   or platform if you want to build [TS]

00:25:29   something custom you know you're doing [TS]

00:25:31   it if you want to look up that WebKit [TS]

00:25:33   declaration to make the iOS browsing [TS]

00:25:35   experience better you're doing this in a [TS]

00:25:37   conscious way and it's not like doing it [TS]

00:25:39   for a browser that a certain percentage [TS]

00:25:41   of people are going to have on a [TS]

00:25:43   platform that's shared by everybody [TS]

00:25:45   you're building something that's custom [TS]

00:25:47   and unique just for a device for a [TS]

00:25:49   specific device that you may be [TS]

00:25:51   targeting and if you've chosen to do [TS]

00:25:53   that and said this is something extra [TS]

00:25:55   that I'm going to put in that rides on [TS]

00:25:57   top of what is already a decent [TS]

00:25:59   experience then I think it's OK and as [TS]

00:26:02   long as that's kind of the direction [TS]

00:26:03   that Apple heads in or that the [TS]

00:26:05   company's head and in particular saying [TS]

00:26:06   hey you want to make this better for iOS [TS]

00:26:08   users do this then I'm alright with it [TS]

00:26:11   anything that kind of infringes and goes [TS]

00:26:13   to the next step and says this is the [TS]

00:26:14   way it should be across the board and [TS]

00:26:16   that makes me a little uh a little leery [TS]

00:26:19   yeah I think web developers are usually [TS]

00:26:21   of two minds about this there's the one [TS]

00:26:23   level that that you were just talking [TS]

00:26:25   about it on it's like look you've got a [TS]

00:26:26   site there's something that makes it [TS]

00:26:29   perform better like it's not you didn't [TS]

00:26:30   spend time agonizing over whether you [TS]

00:26:32   should add that rule once once if it saw [TS]

00:26:33   that it worked yeah of course you're [TS]

00:26:35   gonna head not gonna go oh well yeah [TS]

00:26:36   that fixes my problem for my customers [TS]

00:26:38   but I really don't want to do that [TS]

00:26:40   because it could hurt the future of the [TS]

00:26:41   blah blah blah know you add it like cuz [TS]

00:26:43   that's [TS]

00:26:43   that's the one level of operating the [TS]

00:26:45   second level operating is people who do [TS]

00:26:47   this for a living and constantly have to [TS]

00:26:49   do these pragmatic things that make [TS]

00:26:51   their websites better for customers [TS]

00:26:52   start to think at a level higher and say [TS]

00:26:54   oh that's well well and good but what am [TS]

00:26:56   i doing [TS]

00:26:56   by what kind of environments is creating [TS]

00:26:59   and if I extrapolate from this does it [TS]

00:27:01   make things worse down the road and [TS]

00:27:04   that's kind of the zelban level of [TS]

00:27:05   thinking about the web as a larger thing [TS]

00:27:08   at the same exact time again I'm at you [TS]

00:27:09   know Sheldon himself is was using all [TS]

00:27:12   these crazy tricks to get stuff to work [TS]

00:27:13   for customers but at the same time [TS]

00:27:15   saying I would really not like to use I [TS]

00:27:17   would like not to have to use these [TS]

00:27:18   tricks at all and it would be good to [TS]

00:27:19   make something standard yeah I pulled [TS]

00:27:21   for the most part with it's stuff like [TS]

00:27:23   this I I feel pretty good about what it [TS]

00:27:26   does mostly because for now I truly [TS]

00:27:29   believe that it's not its intention to [TS]

00:27:31   embrace extend and extinguish because [TS]

00:27:33   it's so much it'd be much more logical [TS]

00:27:36   explanation as far as I'm concerned is [TS]

00:27:37   that they simply want to move faster [TS]

00:27:39   than the w3c process moves you know even [TS]

00:27:43   even setting aside whether they think [TS]

00:27:45   their proposal is better than the w3 [TS]

00:27:47   comes up with as a group or whatever it [TS]

00:27:49   like they're good they want to ship an [TS]

00:27:50   iPad 3 they want people to be able to [TS]

00:27:52   make web pages and absolute look great [TS]

00:27:53   on it and stuff and so they need [TS]

00:27:55   something they need something at ASAP [TS]

00:27:57   they simply can't wait for the process [TS]

00:27:59   and I think a lot of people think it's [TS]

00:28:00   rude to like oh well why don't you you [TS]

00:28:02   know do your proposal let's talk about [TS]

00:28:03   it'll just implement don't land the [TS]

00:28:05   commit into the WebKit thing two months [TS]

00:28:06   later and say well you guys took too [TS]

00:28:07   long like apples got products to sell [TS]

00:28:09   and customers to satisfy and I think [TS]

00:28:12   most of its proposals are reasonable and [TS]

00:28:13   aren't crazy and don't involve like oh [TS]

00:28:15   well this extension you know will only [TS]

00:28:18   work if you have a specific GPU [TS]

00:28:20   installed and only Apple has access to [TS]

00:28:21   that GPU like some sort of weird locking [TS]

00:28:23   type thing I think they just want stuff [TS]

00:28:24   that works and this is the case where [TS]

00:28:27   there's no like - WebKit on the front of [TS]

00:28:29   it so clearly they're there it's a [TS]

00:28:31   little bit more bold and they usually [TS]

00:28:32   are what like the WebKit touch whatever [TS]

00:28:33   scroll like I never remember these names [TS]

00:28:35   but the little hack to use that edit [TS]

00:28:37   there when you when you add this to your [TS]

00:28:39   thing it's not clear that it's a WebKit [TS]

00:28:40   only thing or maybe I should look at the [TS]

00:28:42   check in I didn't look at the disk to [TS]

00:28:43   see maybe they edit it with a - WebKit [TS]

00:28:45   to begin with even though the proposal [TS]

00:28:46   edit without but I think Apple is pretty [TS]

00:28:49   good about backfilling in it you know [TS]

00:28:50   when there's a standardized version a [TS]

00:28:52   way to do this they will backfill and [TS]

00:28:54   say we'll support that eventually as [TS]

00:28:56   well I think the [TS]

00:28:57   three people are unsatisfied with the [TS]

00:28:59   speed at which that happens like WebKit [TS]

00:29:01   will continue to support the WebKit [TS]

00:29:02   border-radius whatever it's like we'll [TS]

00:29:03   come on WebKit when are you going to [TS]

00:29:04   support our official border-radius money [TS]

00:29:06   you know there's always that lag where [TS]

00:29:08   it's the second something as [TS]

00:29:10   standardized everyone wants to see all [TS]

00:29:12   the browsers that have vendor specific [TS]

00:29:14   extensions to immediately roll out [TS]

00:29:17   support for the standardized version and [TS]

00:29:19   deprecated the old one but that happens [TS]

00:29:20   more slowly than people would like to [TS]

00:29:22   but let's just say you know I feel okay [TS]

00:29:25   with it but I'm keeping my eye on I keep [TS]

00:29:28   my eye on you Apple I don't think [TS]

00:29:30   everybody is everyone is so wary of that [TS]

00:29:31   and they're held to a very high standard [TS]

00:29:32   so I think I think it's wise to keep [TS]

00:29:35   your eye on extensions like that hey [TS]

00:29:38   let's do our let's do our first sponsor [TS]

00:29:40   good idea you ready for that yeah all [TS]

00:29:43   right it's what I love to tell you about [TS]

00:29:45   studio neat calm have you got your [TS]

00:29:49   cosmonaut yet no I wish I had it because [TS]

00:29:52   I'm using lesser reportedly lesser [TS]

00:29:55   styluses or I really like this by lesser [TS]

00:29:57   stylist is do you mean your finger my [TS]

00:30:00   finger no we do have two styluses in the [TS]

00:30:02   house I don't even know the brands in [TS]

00:30:03   them I just know I'm not satisfied both [TS]

00:30:05   them at everybody raves about the [TS]

00:30:06   cosmonaut gotta get it okay so these [TS]

00:30:07   guys the studio neat calm guys is two [TS]

00:30:10   guys that founders of the company [TS]

00:30:13   they're the ones that came up with the [TS]

00:30:15   glyph do you remember the glyph this is [TS]

00:30:16   the little stand slash tripod mount for [TS]

00:30:20   the iPhone 4 and 4s and this thing [TS]

00:30:23   sparked and created what what I have [TS]

00:30:26   dubbed the the indie hardware revolution [TS]

00:30:29   that is come up with a cool idea for [TS]

00:30:31   some cool piece of hardware get it [TS]

00:30:33   started on Kickstarter and and make it [TS]

00:30:36   and make millions of people happy they [TS]

00:30:38   invented that well they didn't invent it [TS]

00:30:40   but they were the first to do it so in a [TS]

00:30:41   way they did invent it and they also [TS]

00:30:44   came out with his cosmonaut same concept [TS]

00:30:46   this is the coolest stylus it's like [TS]

00:30:48   it's like an adult crayon for an iPad I [TS]

00:30:51   guess you could use an iPhone to love [TS]

00:30:53   this thing this thing is is awesome this [TS]

00:30:56   is why I'm doing so much better than you [TS]

00:30:58   by the way Jon and draw something and [TS]

00:31:00   they they have a new product out it's [TS]

00:31:03   called frame agra fur and this lets you [TS]

00:31:05   do stop motion picture stop motion [TS]

00:31:08   picture with your iPhone [TS]

00:31:10   when you were kid didn't you always want [TS]

00:31:11   to get some Legos together or some clay [TS]

00:31:14   and like make a stop-motion movie and [TS]

00:31:15   you realize that you would need several [TS]

00:31:17   thousand dollars of equipment and [TS]

00:31:19   experience as a photographer to even be [TS]

00:31:22   you don't need that anymore you go get [TS]

00:31:23   your iPhone you and you get free MOG [TS]

00:31:26   refer on it and now you're making some [TS]

00:31:28   motion picture movies and they show you [TS]

00:31:29   how easy this is it's great you go to [TS]

00:31:32   studio neat calm and you enter five by [TS]

00:31:36   five coupon code five by five at the [TS]

00:31:38   checkout 20% off 20% off so go check [TS]

00:31:43   them out studio need calm love them they [TS]

00:31:45   should because they should become a [TS]

00:31:46   longtime sponsor I'm just going to say [TS]

00:31:47   that shame on them if they don't I had [TS]

00:31:51   no idea that the cosmonaut was from the [TS]

00:31:53   company that made the glyph or you know [TS]

00:31:55   I thought it was a product from an [TS]

00:31:57   established big company I had no idea [TS]

00:31:59   they were kicker I miss this frame Agra [TS]

00:32:01   think I'm gonna buy this head to the [TS]

00:32:02   show for my son because it looks awesome [TS]

00:32:04   in July did I did try to do that many [TS]

00:32:06   times it's a child and failed miserably [TS]

00:32:08   because was it 16 millimeter film yeah [TS]

00:32:12   what was that the film format used when [TS]

00:32:13   we were kids does not lend it 35 600 it [TS]

00:32:17   16 went in the little the little cameras [TS]

00:32:18   that we could have right no no this [TS]

00:32:20   video video thing instead of still [TS]

00:32:22   cameras it is it eight millimeter 16 [TS]

00:32:24   only the really skinny film that would [TS]

00:32:26   fit it's like the equivalent of a home [TS]

00:32:28   camcorder exactly needed that gigantic [TS]

00:32:30   light that would like burn people's [TS]

00:32:33   eyeballs out the bad thing it was so [TS]

00:32:35   light insensitive eight millimeter [TS]

00:32:37   people are saying in the chat room I [TS]

00:32:38   don't know how many millimeters elevator [TS]

00:32:40   yeah my my parents are actually [TS]

00:32:41   converting all that old 8 millimeter [TS]

00:32:43   film to two DVDs it doesn't look good [TS]

00:32:45   when you convert it but it's nice nice [TS]

00:32:47   to try to preserve digitally all our old [TS]

00:32:49   movies of us when we were kids yeah so [TS]

00:32:53   go get that I'm sure I'm sure that the [TS]

00:32:55   I'm sure that the the they would send on [TS]

00:32:58   here's the coolest thing about the I [TS]

00:32:59   don't know if I should spoil it I won't [TS]

00:33:01   in fact I won't I won't spoil it I was [TS]

00:33:03   going to describe the cosmonaut [TS]

00:33:05   packaging but I won't wait see for [TS]

00:33:08   yourself when you get this thing you're [TS]

00:33:09   gonna love it the way that it's packaged [TS]

00:33:11   up I'm not gonna ruin it for it because [TS]

00:33:13   it's very cool packaging these guys are [TS]

00:33:15   great shame on them for not if they [TS]

00:33:17   don't sponsor again alright let's get [TS]

00:33:20   back to the show I'm actually going to [TS]

00:33:22   get to draw something [TS]

00:33:23   eventually that's in my list of stuff [TS]

00:33:25   stock today yesterday oh great so the [TS]

00:33:30   user-agent stuff and all the image set [TS]

00:33:32   that was last the follow-up and now [TS]

00:33:33   we're into my three small topics that I [TS]

00:33:35   have today [TS]

00:33:37   start with a late-breaking topic which [TS]

00:33:39   is seem to have a lot of love like as [TS]

00:33:41   I'm getting ready to record stories fly [TS]

00:33:44   through on Twitter or whatever that [TS]

00:33:45   piqued my interest and I said that's [TS]

00:33:46   worth talking about so this also [TS]

00:33:48   happened earlier this morning did you [TS]

00:33:50   see these stories moving around a Gruber [TS]

00:33:52   link to it and Horace had a story on it [TS]

00:33:56   about rim focusing on the enterprise yes [TS]

00:34:00   this is and this is something that well [TS]

00:34:04   the way John grew relates it he its [TS]

00:34:07   title is rim to give up that is his [TS]

00:34:11   title and he links to Horace's article [TS]

00:34:13   and yeah it's it's interesting what are [TS]

00:34:20   your thoughts on this so this is a quote [TS]

00:34:22   that Horace has at the top of his [TS]

00:34:25   article and it says quoting from rims [TS]

00:34:28   new CEO now they've got rid of the [TS]

00:34:30   co-ceos nigga this new job out for how [TS]

00:34:32   long did we give that did it last longer [TS]

00:34:35   than we thought it would last I don't [TS]

00:34:37   mean yeah not a good idea [TS]

00:34:40   so Thorsten Heins is name i think says [TS]

00:34:42   we plan to really thirst and howl I [TS]

00:34:44   think you're thinking of very similar [TS]

00:34:45   yes we plan to refocus on the enterprise [TS]

00:34:49   business and capitalize on our leading [TS]

00:34:50   position in this segment we believe the [TS]

00:34:52   BlackBerry cannot succeed if we try to [TS]

00:34:53   be everybody's darling and all things to [TS]

00:34:55   all people [TS]

00:34:55   therefore we plan to build on our [TS]

00:34:57   strengths I like the fact that you [TS]

00:34:59   strength Sigma singular there is one [TS]

00:35:01   over so they got more than one strength [TS]

00:35:04   right you that are Horace miss the s [TS]

00:35:07   money copied him now there's a peridot [TS]

00:35:09   all right so what Horace says in in the [TS]

00:35:15   in his article is that at one point he [TS]

00:35:16   says you know focus is a good idea [TS]

00:35:17   that's great and all but you only [TS]

00:35:19   succeed if you focus on the right thing [TS]

00:35:21   and horse says that enterprise is not [TS]

00:35:22   the right thing right [TS]

00:35:23   he's an enterprise support is a feature [TS]

00:35:25   not a product he's channeling his Steve [TS]

00:35:27   Jobs dismissal of Dropbox there and the [TS]

00:35:32   thing I wanted to focus on about this a [TS]

00:35:33   Garba says you know rim gives up [TS]

00:35:37   that's apt I think I've talked about the [TS]

00:35:41   enterprise before with scarecrow [TS]

00:35:43   surround it about what what [TS]

00:35:44   distinguishes that from the other [TS]

00:35:47   markets what makes what makes Enterprise [TS]

00:35:49   different what is enterprise what does [TS]

00:35:50   that mean and a distinction I drew and [TS]

00:35:52   whatever show this was I could find it [TS]

00:35:53   you know people should transcribe all of [TS]

00:35:55   our shows so I can do a text search that [TS]

00:35:57   would be nice to everyone do that yeah [TS]

00:35:59   that's tough job but anyway when I [TS]

00:36:01   talked about last time I think the [TS]

00:36:02   distinction I was making is that [TS]

00:36:04   enterprise means the people who use your [TS]

00:36:07   products or not the people who buy your [TS]

00:36:09   products and that separation of [TS]

00:36:13   incentives is poison because if you [TS]

00:36:18   don't have to make the people who use [TS]

00:36:20   your products happy you get you know you [TS]

00:36:22   end up making your products optimized [TS]

00:36:24   for the wrong things and BlackBerry had [TS]

00:36:29   had both going for a while when it was [TS]

00:36:31   like the king of people love their [TS]

00:36:32   BlackBerry's the CrackBerry thing and IT [TS]

00:36:34   departments loved them too because they [TS]

00:36:36   gave IT departments all the power they [TS]

00:36:37   need to you know control people's [TS]

00:36:39   devices and provision them and like they [TS]

00:36:40   were they were serving their cut their [TS]

00:36:42   enterprise customers well but the people [TS]

00:36:44   who use them also liked them as well [TS]

00:36:45   because RIM wasn't just a company that [TS]

00:36:47   sold to the enterprise it sold to [TS]

00:36:48   customers if we go into the year Verizon [TS]

00:36:51   store whatever new to come with the [TS]

00:36:52   Blackberry and also work would give you [TS]

00:36:54   one right so this is like kind of the [TS]

00:36:58   last fashion of rims success [TS]

00:37:01   mostly because as customers abandon [TS]

00:37:03   BlackBerry's because they want iPhones [TS]

00:37:05   or Android phones or whatever because [TS]

00:37:06   they're just not keeping up IT [TS]

00:37:08   departments don't abandon it as quickly [TS]

00:37:10   because IP departments have different [TS]

00:37:11   requirements that IT departments don't [TS]

00:37:13   care as much that newer phones are nicer [TS]

00:37:17   to use they like the idea that they have [TS]

00:37:19   all their you know infrastructure and [TS]

00:37:22   command and control setup for [TS]

00:37:24   BlackBerry's and changing anything in IT [TS]

00:37:26   takes a long time and they don't like [TS]

00:37:28   change so the last bastion of rim [TS]

00:37:30   strength is in the enterprise because [TS]

00:37:32   that it's harder for them to change [TS]

00:37:34   there's a customer just like when their [TS]

00:37:36   contract comes up they don't get a phone [TS]

00:37:37   but enterprise big companies don't [TS]

00:37:39   overnight say well blackberry stinks now [TS]

00:37:41   let's not use them next time then you [TS]

00:37:43   get everybody new phones you got to [TS]

00:37:44   figure out all new infrastructure and [TS]

00:37:46   forget how your vendors going to be and [TS]

00:37:47   goals of the stuff so they stick with it [TS]

00:37:50   I think it's the wrong place to go [TS]

00:37:52   because if you focus soley unsatisfying [TS]

00:37:56   the enterprise you're basically saying [TS]

00:37:58   we don't care how much people like our [TS]

00:38:00   products we're not even going to try to [TS]

00:38:01   make a product that people like dudes we [TS]

00:38:03   just want to make a product the [TS]

00:38:04   enterprise likes to use we're going to [TS]

00:38:05   give up selling you know forget it we're [TS]

00:38:07   never going to convince individual [TS]

00:38:08   people that this is that our products [TS]

00:38:10   are good our only shot is to convince IT [TS]

00:38:13   departments that they should to continue [TS]

00:38:14   selling with us and is absolutely the [TS]

00:38:16   worst thing to focus on because you are [TS]

00:38:19   shooting your own products in the head [TS]

00:38:21   it's saying that if we're not even going [TS]

00:38:24   to put it as a goal in our efforts to [TS]

00:38:26   make people like our products we just [TS]

00:38:28   cared the IT department likes our [TS]

00:38:29   products and Horace points out is his [TS]

00:38:33   thing and who else poses a danger jacket [TS]

00:38:35   talked about it on Twitter that flies in [TS]

00:38:38   the face of the trend which I think else [TS]

00:38:39   talked about in the last show that the [TS]

00:38:41   eye deep IP departments power is waning [TS]

00:38:43   and that the new trend is to empower the [TS]

00:38:47   individual employees of companies more [TS]

00:38:49   to say you pick what kind of device that [TS]

00:38:51   you want and we will support for your [TS]

00:38:53   versus we dictate what everybody uses in [TS]

00:38:55   the company and the example I gave last [TS]

00:38:56   time is like companies dictating what [TS]

00:39:00   kind of cell phone you have to have [TS]

00:39:01   because they support it but they tend [TS]

00:39:02   not to dictate what kind of pen you can [TS]

00:39:03   use because pens don't require support [TS]

00:39:05   it's like well if you want a pen just [TS]

00:39:06   tell us you want BIC rollerball blah [TS]

00:39:08   blah blah model and give it to the [TS]

00:39:11   office manager person and he'll order it [TS]

00:39:13   from the stable catalog and you'll have [TS]

00:39:14   it we don't really care about that but [TS]

00:39:15   if you say had like an iPhone like whoa [TS]

00:39:17   whoa well you can't have this strange [TS]

00:39:18   device on our network and you've heard [TS]

00:39:20   all these things before the companies [TS]

00:39:21   that trend is sliding because you know [TS]

00:39:24   the important top level executives say [TS]

00:39:26   well I want an iPhone and I'm an [TS]

00:39:27   important person so I'm getting one and [TS]

00:39:28   you IT department you work for me so [TS]

00:39:29   support it and that trend away from [TS]

00:39:32   centralized control and towards [TS]

00:39:34   individual choice about computing [TS]

00:39:37   Hardware all the way down to the stuff [TS]

00:39:38   they have in their desk and everything [TS]

00:39:38   all these things that used to be [TS]

00:39:39   exclusively the realm of the IT [TS]

00:39:41   department that's that's not helping [TS]

00:39:44   that train is not helping rim because [TS]

00:39:45   even if room 100% satisfies the [TS]

00:39:47   enterprise that makes those guys who [TS]

00:39:48   work in those jobs are clearly happy [TS]

00:39:49   even though all their users hate their [TS]

00:39:51   phones in which they could use iPhones [TS]

00:39:53   that the power of that group the power [TS]

00:39:55   of their customer that they're aiming [TS]

00:39:57   for the enterprise ID people their power [TS]

00:39:58   is waning too so this is not a good [TS]

00:40:02   scenario like I said [TS]

00:40:03   several shows ago talking about who else [TS]

00:40:05   could challenge I remember when I was [TS]

00:40:08   talking about was saying who were the [TS]

00:40:10   mobile space challenge we've got like [TS]

00:40:11   Android and you've got palm but they're [TS]

00:40:13   dead and then I said rim and I said dead [TS]

00:40:15   soon well they continue along that path [TS]

00:40:19   to death and also I think someone said [TS]

00:40:21   that wasn't the CEO or someone important [TS]

00:40:23   in rim when asked is the company for [TS]

00:40:25   sale he said like we wouldn't you know [TS]

00:40:28   we're open to that which is basically [TS]

00:40:29   yes something please buy us please buy [TS]

00:40:32   us now save us from ourselves bias and [TS]

00:40:34   bias for our patents and fire all our [TS]

00:40:37   employees but please give me a golden [TS]

00:40:38   parachute you know so things not look [TS]

00:40:41   good for rim and I think this plan is [TS]

00:40:43   terrible and no one should ever focus on [TS]

00:40:47   the enterprise for anything you know [TS]

00:40:50   you're right and less and less these [TS]

00:40:52   days is there an enterprise more than [TS]

00:40:55   ever [TS]

00:40:55   there are startups there are freelancers [TS]

00:40:57   there companies I mean look at the [TS]

00:40:59   studio you get two guys that's that's [TS]

00:41:02   what it takes their IT department is [TS]

00:41:03   like them and more and more with the [TS]

00:41:07   smaller and smaller companies it's today [TS]

00:41:09   it's a great it is a great environment [TS]

00:41:11   to create a small company and do a [TS]

00:41:13   start-up and I don't even want to use [TS]

00:41:15   the term startup scratch that it's it's [TS]

00:41:17   a great time to start a company and work [TS]

00:41:21   for yourself and have that kind of [TS]

00:41:24   independence [TS]

00:41:25   more so than it's ever has been the [TS]

00:41:28   infrastructure that we have just as a [TS]

00:41:30   person using the internet today [TS]

00:41:32   it's amazing compared to what we had [TS]

00:41:33   five years ago and I saying that you're [TS]

00:41:37   going to focus on IT on enterprise [TS]

00:41:40   rather and those IT departments those IT [TS]

00:41:42   groups it's just it it's crazy like [TS]

00:41:45   they're I sure there are still big [TS]

00:41:47   companies but those companies really [TS]

00:41:50   from inside out want to make the changes [TS]

00:41:52   that you're describing they want to say [TS]

00:41:55   yeah our employees get to pick what kind [TS]

00:41:57   of device they want or because our [TS]

00:41:58   employees are going to do what they want [TS]

00:41:59   anyway outside a government contracting [TS]

00:42:02   I mentioned this before I have a friend [TS]

00:42:03   who until very very recently had to use [TS]

00:42:06   a blackberry because it was it was the [TS]

00:42:09   only one we think we've talked about [TS]

00:42:10   this on other shows they make versions [TS]

00:42:12   of them that don't have cameras on them [TS]

00:42:14   that the where they can go in and he [TS]

00:42:16   got you know some kind of secret clear [TS]

00:42:18   literally some kind of secret clearance [TS]

00:42:20   that he he cannot have a phone on him [TS]

00:42:23   that has a camera in it he can't have a [TS]

00:42:25   phone on him that doesn't support a [TS]

00:42:27   certain kind of encryption because of [TS]

00:42:30   the work that he was doing so he had to [TS]

00:42:32   use a different kind of device well [TS]

00:42:34   other than that I mean who who wants to [TS]

00:42:38   use you know who's for I know I actually [TS]

00:42:39   know somebody who has it as a as a [TS]

00:42:42   client has room as a client had to [TS]

00:42:44   switch that phone what do you think [TS]

00:42:48   about that yeah I see the people at I [TS]

00:42:50   see people still to this day in [TS]

00:42:52   companies carrying their black way for [TS]

00:42:54   work and carrying their iPhone for [TS]

00:42:56   personal yeah I gave an even in my [TS]

00:42:57   actual current job when you come into [TS]

00:42:59   meeting someone puts down their laptop [TS]

00:43:00   and they put two phones on top of it put [TS]

00:43:02   the BlackBerry on top but then put their [TS]

00:43:03   iPhone the top and one is the personal [TS]

00:43:05   phone and and to my company's credit [TS]

00:43:07   they realized this is an issue and don't [TS]

00:43:08   want this to happen they don't want you [TS]

00:43:10   to have your work self in your personal [TS]

00:43:11   self and carrying them ORM biz but like [TS]

00:43:13   it's you know and we're difficult for [TS]

00:43:15   companies to change the government is [TS]

00:43:17   like the last bastion of that because [TS]

00:43:18   talk about difficult to change and like [TS]

00:43:19   in so many cases as you point out [TS]

00:43:21   they're actual legitimate reasons like [TS]

00:43:22   the military is not particularly hasty [TS]

00:43:25   about qualifying new devices to be you [TS]

00:43:27   know allowed to be used or whatever so [TS]

00:43:29   but all these things where there's and [TS]

00:43:33   you're talking about starting up new [TS]

00:43:34   companies and stuff like that any place [TS]

00:43:36   where there's like a barrier to entry [TS]

00:43:38   you end up with aa drama I don't know [TS]

00:43:41   the economic terms you end up with [TS]

00:43:42   imperfect competition where things that [TS]

00:43:45   actually kind of stink end up being the [TS]

00:43:47   quote unquote winner in the market [TS]

00:43:49   because of these barriers and as the [TS]

00:43:51   barriers fall things are judged more on [TS]

00:43:54   the merits of what job they're supposed [TS]

00:43:55   to do you know like it do people [TS]

00:43:57   actually like the black barrier we're [TS]

00:43:58   just picking it because they're the [TS]

00:44:00   winners in the enterprise space and it's [TS]

00:44:01   hard to start a company or whatever and [TS]

00:44:02   now is we got all these you know the [TS]

00:44:04   barrier to creating your own company [TS]

00:44:05   even for anything that the Kickstarter [TS]

00:44:06   great thing about Kickstarter I think [TS]

00:44:07   has been and the interesting thing to me [TS]

00:44:09   is that suddenly now there was a way for [TS]

00:44:14   comfort for projects that had big [TS]

00:44:17   capital investment and that actually [TS]

00:44:19   affected the physical world like I'm [TS]

00:44:20   going to make the glyph I'm going to [TS]

00:44:22   make a thing that attaches you know it's [TS]

00:44:24   a metal thing I'm not making software [TS]

00:44:26   I'm not doing something I can do in my [TS]

00:44:27   basement just upload bits over the wires [TS]

00:44:29   my house and that's how I do my business [TS]

00:44:31   I now I have to have like people [TS]

00:44:33   fabricate things for me in a certain [TS]

00:44:35   volume for the physical world I'm going [TS]

00:44:37   to make like I'm going to sell you a [TS]

00:44:38   thing and that was much harder to do [TS]

00:44:40   without initial funding whereas the guy [TS]

00:44:42   in his part in his spare time and his [TS]

00:44:44   basement can start working on his cool [TS]

00:44:45   iOS app and Kickstarter funds those type [TS]

00:44:47   of things as well but once you start [TS]

00:44:49   making physical things it's like well [TS]

00:44:50   geez that's the realm of the old school [TS]

00:44:52   business like now you need you know you [TS]

00:44:54   can't just make two or three of those [TS]

00:44:55   widgets you need a capital investment [TS]

00:44:56   like a real business you need a business [TS]

00:44:58   loan or something or whatever in the [TS]

00:44:59   internet says well we've got a way to do [TS]

00:45:01   that too how about we just show people [TS]

00:45:02   the thing and if they think it's cool [TS]

00:45:03   they pledge money for it so all of this [TS]

00:45:07   makes the things that used to determine [TS]

00:45:11   our choices for devices or whatever less [TS]

00:45:14   relevant it's also also kind of a [TS]

00:45:16   disintermediation thing because where's [TS]

00:45:17   the bank in this in the Kickstarter [TS]

00:45:19   thing where is the bank or going man or [TS]

00:45:20   no I don't know about to look at you I [TS]

00:45:22   don't know if I can trust you with [TS]

00:45:23   $10,000 you're gonna make a what for [TS]

00:45:25   what you're gonna you're gonna make a [TS]

00:45:26   pin but it doesn't right you pointed it [TS]

00:45:29   you put it on a metal screen where you [TS]

00:45:30   don't but the pen has to act like a [TS]

00:45:32   finger that doesn't sound like you know [TS]

00:45:34   loan denied and you know you're just out [TS]

00:45:36   of college and you've never had a job [TS]

00:45:37   and you don't own a house and you have [TS]

00:45:39   no credit that's type of stuff it [TS]

00:45:44   becomes less relevant and so you get [TS]

00:45:45   better better competition for things [TS]

00:45:47   versus you know instead of saying all [TS]

00:45:48   the Pens that are made or only pens by [TS]

00:45:49   Belkin or other big companies not that [TS]

00:45:51   they make bad pens or anything like but [TS]

00:45:52   like the only people who can play in [TS]

00:45:53   that game are the people who are [TS]

00:45:54   established businesses who have gone [TS]

00:45:57   through all the hoops who have filled [TS]

00:45:58   out all the paperwork who have leases on [TS]

00:46:00   office space who have employees and all [TS]

00:46:02   you know you wouldn't get the guy hey [TS]

00:46:05   I've got a good idea for a pen well [TS]

00:46:07   that's great you have an idea maybe you [TS]

00:46:08   go work for Belk increments gonna do it [TS]

00:46:10   no i'ma try to do it myself and I'm [TS]

00:46:11   gonna find a way to get money for so I [TS]

00:46:13   don't how we got to this from rim but [TS]

00:46:16   it's a how it's all kind of of a piece I [TS]

00:46:17   think I think you're right that focusing [TS]

00:46:20   on the enterprise makes bad products and [TS]

00:46:24   the enterprise the power of enterprise [TS]

00:46:27   IT is waning and the number of things [TS]

00:46:28   you could even call an enterprise see it [TS]

00:46:30   seems at least I don't know if we could [TS]

00:46:31   say this definitively in our world and [TS]

00:46:33   the circles we travel and it seems like [TS]

00:46:35   the more exciting interesting things are [TS]

00:46:37   coming from companies that didn't exist [TS]

00:46:39   or people just getting the wherewithal [TS]

00:46:41   to do something [TS]

00:46:43   on their own and figuring out how to do [TS]

00:46:44   it and us collaboratively figure out how [TS]

00:46:46   to do it you know it really does it it [TS]

00:46:48   seems like the support infrastructure is [TS]

00:46:52   finally where it needs to be and that [TS]

00:46:54   was the big change as I remember when we [TS]

00:46:56   all experience this amazing joy in [TS]

00:46:59   wonderment that a couple people or even [TS]

00:47:02   one person could create this website or [TS]

00:47:06   web application and you always would [TS]

00:47:08   hear these stories and you'd see the the [TS]

00:47:10   older generation the shaking our home [TS]

00:47:12   add one one guy did that or five people [TS]

00:47:14   did that and now they're millionaires [TS]

00:47:15   and they sold - that's normal this uh [TS]

00:47:18   this oMG pop draws something which I [TS]

00:47:21   don't know if this is perhaps a segue [TS]

00:47:22   into your next topic but those guys sold [TS]

00:47:25   - it was Zynga right for like 200 [TS]

00:47:28   million bucks and it's like you know a [TS]

00:47:30   couple few people handful of people [TS]

00:47:32   that's not a that's the numbers a big [TS]

00:47:34   deal but the idea that a few people can [TS]

00:47:37   get together with a few computers build [TS]

00:47:39   something and get acquired and become [TS]

00:47:42   instant millionaires that's a brand new [TS]

00:47:46   idea but we're so used to it by now you [TS]

00:47:48   know the old the old way to do it was [TS]

00:47:50   you get a startup you get tons and tons [TS]

00:47:52   of investment money and you try to go [TS]

00:47:54   IPO that was the big thing a number of [TS]

00:47:56   years ago and before that it was this [TS]

00:47:58   this old-school way of you know look at [TS]

00:48:01   look at the way that Steve Jobs and was [TS]

00:48:03   started out they had ideas well they had [TS]

00:48:05   to go work for company to get those [TS]

00:48:07   ideas done they couldn't the idea that [TS]

00:48:09   they were going to go and build a [TS]

00:48:10   computer out of their garage it was like [TS]

00:48:12   you'll never that'll never take off I [TS]

00:48:14   mean everybody knows that's everybody [TS]

00:48:16   listening to this show knows that story [TS]

00:48:18   that they had to work at Hewlett Packard [TS]

00:48:20   they had to work at Atari they had to [TS]

00:48:22   work at these other places to get stuff [TS]

00:48:23   done and back then they would take their [TS]

00:48:26   idea to their boss hey we've got an idea [TS]

00:48:29   to build a computer do you think you [TS]

00:48:31   would take this idea can I may I please [TS]

00:48:34   work on this no nervous I'm gonna be [TS]

00:48:37   anything and move along I guess I guess [TS]

00:48:40   we have to try this ourselves we have no [TS]

00:48:42   choice now it's like screw the company [TS]

00:48:45   we're not giving them any of our ideas [TS]

00:48:46   they get eight hours in my day and [TS]

00:48:48   that's too much you know and they're out [TS]

00:48:51   there trying to start their own thing in [TS]

00:48:53   their spare time and of course that's [TS]

00:48:54   how you would do it and now you can [TS]

00:48:56   Birkett some device in some physical [TS]

00:48:59   thing and that's the next generation you [TS]

00:49:01   know we've had applications web [TS]

00:49:03   applications then we had iOS [TS]

00:49:06   applications even the companies that [TS]

00:49:08   don't want to open their infrastructure [TS]

00:49:10   and allow developers like Xbox you can [TS]

00:49:13   write a game for the Xbox I guarantee [TS]

00:49:15   that the Xbox doesn't like that they [TS]

00:49:18   don't want they are allowing you to do [TS]

00:49:20   it but they would prefer to control [TS]

00:49:22   everything because that's the mindset [TS]

00:49:23   maybe they're coming around maybe [TS]

00:49:25   they're seeing further we're doing this [TS]

00:49:26   that this is a great way to do it but [TS]

00:49:28   when they started out you could tell it [TS]

00:49:30   was with great hesitation now it's out [TS]

00:49:32   there great you build your cool stuff [TS]

00:49:34   with the Xbox but the next generation is [TS]

00:49:36   being able to build and fabricate those [TS]

00:49:38   physical things Kickstarter makes that [TS]

00:49:40   possible a couple guys show up we have a [TS]

00:49:43   neat idea here's the prototype do you [TS]

00:49:45   like it if you like it [TS]

00:49:47   hey donate we get enough donations well [TS]

00:49:50   we're going to do this thing and then [TS]

00:49:52   they do it and it's it's um it's amazing [TS]

00:49:54   it's absolutely the next generation of [TS]

00:49:57   things is it that instead of just [TS]

00:49:59   building something that's really cool [TS]

00:50:00   and neat that you can see on your [TS]

00:50:01   computer screen or on your iOS device [TS]

00:50:04   build something that's real that's [TS]

00:50:06   physical that people can use pretty soon [TS]

00:50:08   everybody will have what do they call [TS]

00:50:09   those dye-sublimation but though those [TS]

00:50:12   printers that 3d printers yeah [TS]

00:50:14   three-deep everyone will have one of [TS]

00:50:15   those you'll be able to create your own [TS]

00:50:18   gizmo right there your own houses [TS]

00:50:20   the thing about iOS apps and the reason [TS]

00:50:23   that goldrush made sense is that like [TS]

00:50:25   you in your basement in your spare time [TS]

00:50:27   or whatever you write you not to be in [TS]

00:50:29   your basement I guess you write you know [TS]

00:50:31   you write into the paper to help you on [TS]

00:50:32   your commute to work but you still have [TS]

00:50:34   your regular job and if it takes off [TS]

00:50:35   like a I can switch over this is a [TS]

00:50:37   viable business now no no neither the [TS]

00:50:39   job now this is my job right and what [TS]

00:50:41   did you what did you put at risk there [TS]

00:50:43   did you quit your job first no did you [TS]

00:50:45   take out a big bank loan no did you have [TS]

00:50:46   higher employees and get venture capital [TS]

00:50:49   it was like you can transition into it [TS]

00:50:50   without the big capital investment [TS]

00:50:51   physical things that I said are more [TS]

00:50:53   difficult to do that with but the the [TS]

00:50:57   strange thing that's happening here is [TS]

00:51:01   it now you can do how should i phrase [TS]

00:51:05   this I I want to get back to your idea [TS]

00:51:09   of [TS]

00:51:10   the getting acquired it versus doing [TS]

00:51:15   doing an IPO because I think that that [TS]

00:51:17   is an anti-pattern that exists and that [TS]

00:51:19   some people get upset about that you do [TS]

00:51:22   this cool thing and you don't have to do [TS]

00:51:24   a big initial investment and then you [TS]

00:51:27   get then you get acquired and you cash [TS]

00:51:28   out but then at the end of that what did [TS]

00:51:30   you really what did you really do you [TS]

00:51:32   succeeded in making yourself rich right [TS]

00:51:34   like this is this get some losing I [TS]

00:51:36   think because everyone hit single for [TS]

00:51:37   various reasons you succeeded in making [TS]

00:51:39   yourself rich but then what did you what [TS]

00:51:42   did you really accomplish how did you [TS]

00:51:43   change the world versus something like [TS]

00:51:44   Facebook which is the other great [TS]

00:51:46   example of Mark Zuckerberg making this [TS]

00:51:48   thing and steadfastly refusing to sell [TS]

00:51:52   out right he didn't say what are in [TS]

00:51:53   Yahoo or Microsoft won like a billion [TS]

00:51:55   dollar you know it so many offers he [TS]

00:51:57   said no no I'm not going to sell this he [TS]

00:51:59   could have he could have cashed out it [TS]

00:52:00   many times and been extremely rich and [TS]

00:52:02   been just fine but he kept it to himself [TS]

00:52:05   because he was trying to model himself [TS]

00:52:07   after like Steve Jobs Steve Wozniak Bill [TS]

00:52:09   Gates where you don't sell because for [TS]

00:52:11   them it wasn't you know no one was [TS]

00:52:12   rushing to buy Apple as soon as they got [TS]

00:52:14   a successful Apple to where as in this [TS]

00:52:15   day and age if you were in your garage [TS]

00:52:17   and made the Apple 2 so the equivalent [TS]

00:52:18   successful people would be clamoring to [TS]

00:52:21   buy you Google would want to buy you [TS]

00:52:22   Microsoft want everyone want to buy you [TS]

00:52:23   doesn't happen back then so they made [TS]

00:52:26   their big companies they became Apple [TS]

00:52:27   they became Microsoft and that's the [TS]

00:52:31   other model where you you want to make a [TS]

00:52:33   thing of lasting value and being [TS]

00:52:34   controlled and you don't want to cash [TS]

00:52:36   out so I think the the fact that you can [TS]

00:52:41   get off the ground and beat and make a [TS]

00:52:43   company that people want to acquire is [TS]

00:52:45   good and I don't think there's anything [TS]

00:52:47   wrong with that I'm people like all you [TS]

00:52:48   cash out that like that's perfectly [TS]

00:52:49   valid you know [TS]

00:52:50   Who am I to complain about it that's [TS]

00:52:52   what they want to do and that's you know [TS]

00:52:53   they made the thing they want to sell it [TS]

00:52:54   bully for them isn't that you know [TS]

00:52:56   reward for hard work but some people [TS]

00:52:59   think that's not a girly as someone [TS]

00:53:00   posted a link to will Shipley's success [TS]

00:53:02   and farming versus mining thing from [TS]

00:53:05   2011 right I should put that in the show [TS]

00:53:07   notes that's a good example this one [TS]

00:53:10   other thing I want to talk about is the [TS]

00:53:12   idea that for iOS apps and even physical [TS]

00:53:14   products for iOS apps you just write it [TS]

00:53:16   you send it to Apple they take care a [TS]

00:53:18   lot of details again removing barriers [TS]

00:53:19   to entry and her physical products [TS]

00:53:22   Kickstarter [TS]

00:53:24   with funding then you can you know [TS]

00:53:26   contract out someone to to manufacture [TS]

00:53:29   these things for you and work out all [TS]

00:53:31   the details they are not saying that's [TS]

00:53:32   easy but it's a thing I think the final [TS]

00:53:34   barrier to entry and I think it's a [TS]

00:53:36   really really important one they exist [TS]

00:53:38   for everybody is say your goal is not to [TS]

00:53:41   make an iOS app or and not to make a [TS]

00:53:44   small physical product or an iPad case [TS]

00:53:47   or something like that what you want to [TS]

00:53:49   do is make something that's closer to [TS]

00:53:51   Facebook like a internet scale [TS]

00:53:54   application for everybody to use like [TS]

00:53:56   you want to be the next Twitter or the [TS]

00:53:57   next Facebook and that's you know so [TS]

00:54:01   that that's your goal so that path is [TS]

00:54:03   not as clear because the barriers to [TS]

00:54:06   entry like there's no there's no [TS]

00:54:07   commoditized way for you to do that [TS]

00:54:10   there's ec2 and stuff like that but [TS]

00:54:12   they're still feeling that if you want [TS]

00:54:14   to be the next Google you're not going [TS]

00:54:16   to become the next Google building on [TS]

00:54:17   top of ec2 right because it's not easy [TS]

00:54:21   for with any amount of money even with [TS]

00:54:23   venture capital even with just like you [TS]

00:54:25   know even with unlimited funds how do I [TS]

00:54:27   make an internet scale application I [TS]

00:54:29   think that's still more mysterious art [TS]

00:54:31   then for example making an iOS app or [TS]

00:54:34   doing physical manufacturing something [TS]

00:54:35   like that and that's a barrier to entry [TS]

00:54:37   to the incumbents how do you I become [TS]

00:54:39   the next Google how do I become the next [TS]

00:54:41   Facebook even if you get everything else [TS]

00:54:43   right it's like well then how are you [TS]

00:54:44   going to make a quote-unquote web-scale [TS]

00:54:46   application can you can you you know how [TS]

00:54:48   to write an application that 500 million [TS]

00:54:50   people can use it once nobody knows how [TS]

00:54:53   to do that basically everybody who's [TS]

00:54:56   sort of like you know they stumble [TS]

00:54:57   through Facebook just figures out like [TS]

00:54:59   you know they've got a problem solve it [TS]

00:55:00   got a problem solved but in the end they [TS]

00:55:01   end up with this weird crazy customized [TS]

00:55:04   conglomeration of stuff that's not [TS]

00:55:06   really repeatable anyone else if you ask [TS]

00:55:08   the people at Facebook like I'm I want [TS]

00:55:09   to make the next Facebook should I model [TS]

00:55:11   my infrastructure exactly on yours [TS]

00:55:12   they'd be like well ours looks like this [TS]

00:55:14   for reasons XY and Z and if we have to [TS]

00:55:16   do it all over again starting today we [TS]

00:55:17   wouldn't do it this way but blah blah [TS]

00:55:18   blah and the commoditized approach of [TS]

00:55:20   ec2 and stuff like that it exists but I [TS]

00:55:22   don't think it's not to the point like [TS]

00:55:24   where we're like iOS app development is [TS]

00:55:28   where you can say I'm gonna make an iOS [TS]

00:55:29   app and Apple's gonna sell it for me and [TS]

00:55:31   I'm not going to lose sleep over how [TS]

00:55:33   they sell it like they know how to take [TS]

00:55:35   credit card money they know how to do [TS]

00:55:36   all this stuff you know it works [TS]

00:55:37   if you're making a web scale gigantic [TS]

00:55:40   internet application [TS]

00:55:41   you better be losing sleep over geez how [TS]

00:55:43   do we deal with success how do we end up [TS]

00:55:45   how do we divide what Twitter had where [TS]

00:55:46   you had those you know months or years [TS]

00:55:48   where nothing worked right and it was [TS]

00:55:49   horrible is it impossible to avoid that [TS]

00:55:51   is everyone have to go through that that [TS]

00:55:52   is I think a big big barrier to entry [TS]

00:55:54   even as all the other types of products [TS]

00:55:57   that I talked about at the barriers to [TS]

00:55:58   entry lowering and I guess it's lowering [TS]

00:56:00   in web-scale applications to it but it [TS]

00:56:01   still bothers me that seemingly even [TS]

00:56:03   with infinite money witness Apple it's [TS]

00:56:05   not it like there's no nobody knows how [TS]

00:56:08   to make a service that's reliable all [TS]

00:56:10   the time as reliable as you think it [TS]

00:56:11   should be just look at Siri Apple has [TS]

00:56:13   basically unlimited money uh and [TS]

00:56:16   probably tons of smart people and yet [TS]

00:56:19   half the time Siri is down and people [TS]

00:56:21   are cranky about it well how could they [TS]

00:56:22   not get that right if they can't do it [TS]

00:56:24   what chance to two guys in the room have [TS]

00:56:25   to get something off the ground and and [TS]

00:56:28   not get killed because of these [TS]

00:56:31   infrastructure problems and not have to [TS]

00:56:33   like figure out on their own for the [TS]

00:56:34   umpteenth time just like Facebook had to [TS]

00:56:36   figure out just like eBay had to figure [TS]

00:56:37   out just like Apple's figuring out just [TS]

00:56:39   like Microsoft figures out everyone does [TS]

00:56:40   everyone have to do it on their own and [TS]

00:56:42   figure out what do we have to do to get [TS]

00:56:43   our application to scale it seems like [TS]

00:56:45   we should be converging towards some [TS]

00:56:48   idea of how to build a web scale [TS]

00:56:50   application but we're very very far from [TS]

00:56:51   that and that that I think is the [TS]

00:56:54   remaining barrier to entry of like I [TS]

00:56:56   want to be the next Facebook what's [TS]

00:56:58   preventing me from doing it is it my [TS]

00:56:59   ideas this is my skill no it's the this [TS]

00:57:01   the reality that if you actually [TS]

00:57:02   succeeded you'd be doomed because you [TS]

00:57:04   have no idea to make an application of [TS]

00:57:05   that scale and basically nobody does [TS]

00:57:07   that kind of depresses me that was quite [TS]

00:57:12   a tangent that was well let's do our [TS]

00:57:13   second and last sponsor for today if [TS]

00:57:16   you'll all out go for it uh it you know [TS]

00:57:20   you're talking about it's actually ties [TS]

00:57:22   in somewhat with this topic conveniently [TS]

00:57:25   you come out with an iOS app you want to [TS]

00:57:29   get discovered you want to get this [TS]

00:57:30   thing out there you want to get this out [TS]

00:57:31   in front of the world so how are you [TS]

00:57:33   going to do it you come out with a [TS]

00:57:34   really cool game right and and then you [TS]

00:57:37   you get gets submitted they prove it and [TS]

00:57:40   you say oh I want this thing to come out [TS]

00:57:42   and you pick the day and that same day [TS]

00:57:46   that very same day Angry Bird space [TS]

00:57:49   comes out [TS]

00:57:50   and within moments that thing is the [TS]

00:57:54   number one paid app in the entire store [TS]

00:57:56   it's all anybody's ever talking about [TS]

00:57:58   and your app comes and goes nobody ever [TS]

00:58:01   notices it and you you don't get to [TS]

00:58:03   start your own company you don't get to [TS]

00:58:05   say no to Zynga when they offer to you [TS]

00:58:08   because nobody ever finds your game and [TS]

00:58:10   that's the end of the story right that [TS]

00:58:12   happens to people all the time is there [TS]

00:58:14   anything you can do maybe there is this [TS]

00:58:17   is where apps fire comes into the [TS]

00:58:18   picture because finding things as a [TS]

00:58:20   consumer finding things in the App Store [TS]

00:58:22   no matter whether it's iTunes App Store [TS]

00:58:24   or whether it's this Google Play or the [TS]

00:58:28   it's very difficult apps fire changes [TS]

00:58:32   all that they have these really awesome [TS]

00:58:34   guides they're designed to help people [TS]

00:58:37   find the best apps games everything it [TS]

00:58:41   will help you find them and if you're a [TS]

00:58:44   developer if you're creating this you [TS]

00:58:46   want a service like this you want to say [TS]

00:58:47   how is my app getting get found tons and [TS]

00:58:50   millions of people uses these they just [TS]

00:58:52   got this 148 apps award they were just [TS]

00:58:54   nominated to the top 50 must-have apps [TS]

00:58:57   for Android they're people making [TS]

00:58:59   Android apps John should be telling it [TS]

00:59:03   tomorrow not me all right and I'll tell [TS]

00:59:04   him in any case their philosophy their [TS]

00:59:08   belief is that every good app deserves [TS]

00:59:11   to be discovered and and they'll help [TS]

00:59:14   you get your app promoted and this is [TS]

00:59:18   this is it's a great service I don't [TS]

00:59:19   know what more to say about it you get [TS]

00:59:20   if you're making an app and you're not [TS]

00:59:22   looking at this shame on you so here's [TS]

00:59:24   the deal 10% off use a coupon code 5x5 [TS]

00:59:28   10% off and the first developer that [TS]

00:59:31   contacts them they have a set up a [TS]

00:59:33   special email address five by five at [TS]

00:59:35   apps fire com [TS]

00:59:36   they will get in their entire ad [TS]

00:59:38   campaign will be free so you get apps [TS]

00:59:40   fire calm slash five by five and when [TS]

00:59:44   you're there you sign up 10% off with a [TS]

00:59:46   coupon code five by five thanks very [TS]

00:59:48   much taps fire for supporting the show [TS]

00:59:50   and before I forget I also want to [TS]

00:59:52   mention about the these show nuts that [TS]

00:59:54   John takes hours of his time he should [TS]

00:59:58   be working he is instead [TS]

00:59:58   be working he is instead [TS]

01:00:00   finding links submitting them to our CMS [TS]

01:00:03   or if painstakingly organizing them and [TS]

01:00:05   you can find those at 5x5 dot TV slash [TS]

01:00:07   hypercritical and and in this case / 61 [TS]

01:00:09   it's episode 61 you can see all of those [TS]

01:00:13   links that he is collected there and [TS]

01:00:15   they are there in the show notes and [TS]

01:00:17   people are off and email me I get at [TS]

01:00:20   least an email every day or two about [TS]

01:00:21   this is there any way that I can see [TS]

01:00:24   these show notes without having to go to [TS]

01:00:26   the website and the answer is yes you [TS]

01:00:29   can just subscribe to the to the feed [TS]

01:00:33   with your favorite RSS reader and all of [TS]

01:00:36   the links and things will show up right [TS]

01:00:37   there so we can say thanks very much to [TS]

01:00:40   the the burly men of help spot com who [TS]

01:00:45   create the best helpdesk software in the [TS]

01:00:47   business for making that possible I'd [TS]

01:00:50   also tell the people who are using RSS [TS]

01:00:52   for that to be careful if you're using [TS]

01:00:53   an RSS reader that aggressively catches [TS]

01:00:55   stuff like Google Reader because [TS]

01:00:56   occasionally I'll add one last show no [TS]

01:00:58   it's linked like right after the show [TS]

01:01:00   finish airs or whatever and if you're [TS]

01:01:01   using Google Reader you're never gonna [TS]

01:01:02   see that link because Google Reader [TS]

01:01:03   caches seemingly forever and cannot be [TS]

01:01:06   convinced not to cache it anymore [TS]

01:01:07   the RSS articles like I had I think I've [TS]

01:01:10   said that before but I had like some [TS]

01:01:11   tumblr spam that I deleted it's still if [TS]

01:01:13   you go to the Google Reader feed for my [TS]

01:01:14   tumblr blog you still see that spam [TS]

01:01:15   there even though it's been gone for you [TS]

01:01:17   know months no way to flush that out no [TS]

01:01:19   no way to do it so anyway that's a [TS]

01:01:21   complaint about Google Reader but do be [TS]

01:01:22   careful and I would encourage people to [TS]

01:01:23   actually put the website oh and looking [TS]

01:01:25   at the chatroom here some people [TS]

01:01:28   apparently are not sure what the sponsor [TS]

01:01:30   code is for studio need do can you [TS]

01:01:32   repeat that again yes it is very hard to [TS]

01:01:34   remember for people so I apologize it is [TS]

01:01:36   the number 5b why and the number five [TS]

01:01:43   yeah they said they tried that and [TS]

01:01:45   here's something else you're missing in [TS]

01:01:47   this in the chat room this is what go in [TS]

01:01:49   there and too much negativity I'm taking [TS]

01:01:50   Sinai our vacation from it that's why [TS]

01:01:52   that's why I'm there for you I'm your [TS]

01:01:54   proxy so here holy cow says and I don't [TS]

01:01:57   know what this is related to but I [TS]

01:01:58   thought it was worth repeating oh man if [TS]

01:02:00   I had a dollar for every time I tried to [TS]

01:02:01   impress a girl by buying a domain name [TS]

01:02:03   that's that's the five by five chatroom [TS]

01:02:05   in a nutshell and desk so they're saying [TS]

01:02:08   the coupon code doesn't work I will I'll [TS]

01:02:10   get on that I [TS]

01:02:11   has been working maybe they've been [TS]

01:02:13   inundated and they've they've that 20% [TS]

01:02:16   has come back to bite them and now they [TS]

01:02:18   owe people money I don't know I did that [TS]

01:02:20   says they worked for him he was 5x5 just [TS]

01:02:22   ordered a cosmonaut it worked so really [TS]

01:02:24   yeah so it may be an unrelated problem I [TS]

01:02:27   will also say that somebody who had last [TS]

01:02:31   week before these guys started [TS]

01:02:34   sponsoring last week and that the parent [TS]

01:02:36   leads person is a big 5x5 fan a big [TS]

01:02:39   listener they they went out and after [TS]

01:02:42   hearing was it you and I who were [TS]

01:02:44   talking about I was talking to somebody [TS]

01:02:45   in one of the shows about the cosmonaut [TS]

01:02:47   and they went out and bought one and [TS]

01:02:49   then hours later they heard though [TS]

01:02:52   they're sponsoring they wrote him an [TS]

01:02:54   email they said listen I just bought [TS]

01:02:55   this thing is there anything you can do [TS]

01:02:58   for me and they said oh we'll give you [TS]

01:02:59   20% off [TS]

01:03:00   they gave him 20% off very nice I think [TS]

01:03:03   there was a you know I don't know if [TS]

01:03:04   everybody can make that happen but they [TS]

01:03:08   did on the while we're on the chatroom [TS]

01:03:09   just see bring ask me I'm still ignoring [TS]

01:03:11   the abun to review are you referring to [TS]

01:03:13   the Joe Perillo thing where he tries out [TS]

01:03:15   of bun 2 and that video ha right I [TS]

01:03:18   actually started watching that and I'm [TS]

01:03:20   only like a quarter through it it's just [TS]

01:03:21   not holding my interest obviously I'm [TS]

01:03:23   not really that interested in every I [TS]

01:03:25   think the reason is not holding my [TS]

01:03:26   interest is that regardless of how well [TS]

01:03:30   or how badly this attempt to use this [TS]

01:03:36   particular Linux distribution goes I [TS]

01:03:38   know what lies beneath in Linux and I [TS]

01:03:41   know how thin the shell is between ok I [TS]

01:03:46   don't know you could argue that the [TS]

01:03:47   shell is just as thin - Mac OS 10 but [TS]

01:03:48   like at a certain point you fall off a [TS]

01:03:51   cliff on Linux there is the GUI they [TS]

01:03:52   provide for you which is certainly not [TS]

01:03:55   as support not supported as well as the [TS]

01:03:57   Mac OS 10 GUI and then beneath that is [TS]

01:03:59   Linux which I we all know is not viable [TS]

01:04:04   for regular people to deal with at all [TS]

01:04:07   in any way shape or form so I'm I'm just [TS]

01:04:11   I don't know I'll watch it anyways you [TS]

01:04:13   can learn stuff about using direction by [TS]

01:04:14   watching and I will eventually watch the [TS]

01:04:15   entire thing but nothing and it is going [TS]

01:04:18   to convince me that therefore Linux is [TS]

01:04:21   the next mass-market consumer platform [TS]

01:04:23   even though Andrew [TS]

01:04:25   is Linux and you could say like Android [TS]

01:04:26   is an example like if you give someone [TS]

01:04:28   an Android phone you're not afraid that [TS]

01:04:29   at some point they're gonna going to [TS]

01:04:31   have to like you know install an RPM or [TS]

01:04:33   like edit edit a file at C or something [TS]

01:04:36   like it's not going to happen even [TS]

01:04:37   though it's quote-unquote Linux but [TS]

01:04:39   Ubuntu and Linux on the desktop has [TS]

01:04:41   still not quite reached that threshold I [TS]

01:04:43   think of well it's Linux but you don't [TS]

01:04:45   have to know it's Linux all right so [TS]

01:04:48   maybe it'll get there someday and you [TS]

01:04:50   know that's the perennial joke the year [TS]

01:04:52   of Linux on the desktop when did that [TS]

01:04:54   start [TS]

01:04:55   1998 right like for whatever reasons it [TS]

01:05:01   hasn't happened we all agree it hasn't [TS]

01:05:02   happened and you know I if it did happen [TS]

01:05:07   I would be open to it like for example [TS]

01:05:09   Android no one is saying oh you can't [TS]

01:05:11   use Android because it's Linux and [TS]

01:05:12   regular people can't use Linux it's not [TS]

01:05:14   even a fact or not even brings that up [TS]

01:05:15   like it's clear to everybody when you [TS]

01:05:19   have successfully hidden the world of [TS]

01:05:22   UNIX that has actually lying beneath of [TS]

01:05:24   a particular thing I think Mac OS 10 has [TS]

01:05:25   clearly done that Android has clearly [TS]

01:05:27   done that there are probably other [TS]

01:05:29   examples was webOS Linux based ooh I [TS]

01:05:31   just assume everything is these days I [TS]

01:05:32   guess webOS was a believe a Linux based [TS]

01:05:35   I don't know yet do you know what what [TS]

01:05:37   exactly what flavor of it but it was [TS]

01:05:39   their own thing but yeah I believe it [TS]

01:05:41   was in all of the apps in that we're [TS]

01:05:42   JavaScript yeah but it like Ubuntu and [TS]

01:05:45   the lint the desktop Linux distributions [TS]

01:05:47   are still kind of in an old world of [TS]

01:05:49   like no this is real Linux okay what [TS]

01:05:50   that means to me is the Linux will show [TS]

01:05:52   through eventually and there we it'll be [TS]

01:05:54   bad seen all right I actually have two [TS]

01:05:57   more small things here but I know [TS]

01:05:58   everyone fit them both in I have will [TS]

01:06:00   shepley's post about the Mac App Store [TS]

01:06:01   and then I have draw something should I [TS]

01:06:02   do both of them one of them your choice [TS]

01:06:04   tell me them and them again you were [TS]

01:06:06   going so quickly I always do will [TS]

01:06:08   Shipley's host about the Mac App Store [TS]

01:06:10   but I did like that I did like that post [TS]

01:06:13   and then draw something we got to do [TS]

01:06:17   draw something though right so I can do [TS]

01:06:19   both or just one so your choice based on [TS]

01:06:21   time constraints how about this we'll [TS]

01:06:22   start with draw something and we'll see [TS]

01:06:24   how how deep we go into there that [TS]

01:06:26   rabbit hole okay so draw something for [TS]

01:06:29   people don't know is a game that came [TS]

01:06:32   out on the App Store a couple weeks ago [TS]

01:06:34   maybe a month I don't know and it became [TS]

01:06:36   very popular it's basically like [TS]

01:06:38   pictionary where you [TS]

01:06:39   wrong picture you get a word in draw a [TS]

01:06:40   picture and then you send that picture [TS]

01:06:41   to somebody else and they have to guess [TS]

01:06:43   what word you were drawing that picture [TS]

01:06:45   in response to and then you know so it's [TS]

01:06:48   a asynchronous multiplayer kind of like [TS]

01:06:50   words with friends or the other Scrabble [TS]

01:06:51   type things be drawn to be online at the [TS]

01:06:52   same time to play with each other it [TS]

01:06:55   seems like such a natural fit for iOS [TS]

01:06:57   devices that it mazes me that no one [TS]

01:06:59   made this game before it really does [TS]

01:07:01   this is one of those things that the [TS]

01:07:02   first time you play like how I've seen [TS]

01:07:04   this before and then you realize no no [TS]

01:07:06   you haven't or maybe you have maybe the [TS]

01:07:08   games like this had existed on how many [TS]

01:07:10   episode is like 500,000 apps for all we [TS]

01:07:12   know there could be you know but just [TS]

01:07:13   for whatever reason whatever combination [TS]

01:07:16   of like awareness and serendipity and [TS]

01:07:17   marketing and critical mass and whatever [TS]

01:07:20   this became popular and it just does [TS]

01:07:22   that viral thing where it spreads or you [TS]

01:07:24   get it someone else gets it so [TS]

01:07:24   eventually like we're all playing draw [TS]

01:07:26   something at this point I'm playing it [TS]

01:07:27   you're playing it everybody is playing [TS]

01:07:29   with it I'm still playing Words With [TS]

01:07:30   Friends by the way so you know some of [TS]

01:07:32   these trends seem I like asynchronous [TS]

01:07:33   multiplayer because I like the idea of [TS]

01:07:35   just like if I want to have two seconds [TS]

01:07:37   of fun and thought and then it goes away [TS]

01:07:39   and I don't have to be online at the [TS]

01:07:40   same time is somebody ah but I think [TS]

01:07:43   everybody every tech nerd who played [TS]

01:07:45   draw something and maybe also every [TS]

01:07:47   artist but I don't know immediately [TS]

01:07:49   things like bar this game is popular and [TS]

01:07:51   it's got critical mass and everyone is [TS]

01:07:52   playing it but within five minutes of [TS]

01:07:54   using it I can think of a hundred things [TS]

01:07:55   that they should know differently in [TS]

01:07:57   this application that would make it a [TS]

01:07:59   better application and that's that's the [TS]

01:08:03   one of the other sort of non merit-based [TS]

01:08:07   factors that leads success that makes [TS]

01:08:11   people angry and that one is like [TS]

01:08:12   popularity and critical critical mass [TS]

01:08:14   like we all hate Facebook or a lot of [TS]

01:08:15   people hate Facebook but Facebook is [TS]

01:08:18   where all the people are same thing with [TS]

01:08:19   eBay so like when something that that [TS]

01:08:21   has a network effect gets critical mass [TS]

01:08:24   it becomes frustrating to people who say [TS]

01:08:25   like well if I was to judge this thing [TS]

01:08:27   on its quality as a game as compared to [TS]

01:08:30   say there was an alternative it was [TS]

01:08:31   better or even know if there is but I [TS]

01:08:33   can see that this actually isn't that [TS]

01:08:34   great but it's got this other advantage [TS]

01:08:36   that we think it's quote unquote unfair [TS]

01:08:38   that well everybody's on it therefore [TS]

01:08:40   it's a barrier to entry to competitors [TS]

01:08:42   that we think is not based on the [TS]

01:08:44   quality of the product but it's based on [TS]

01:08:46   other factors based on its popularity or [TS]

01:08:47   whatever I definitely get that feeling [TS]

01:08:50   about this now I will [TS]

01:08:52   one caveat I will say is that it's [TS]

01:08:54   possible to explain away a lot of these [TS]

01:08:56   complaints or try to explain them away [TS]

01:08:58   by saying yes that would make the [TS]

01:09:01   application easier to use or better or [TS]

01:09:05   it would make drawing more efficient or [TS]

01:09:07   whatever but the goal of this [TS]

01:09:09   application is not to be a drawing app [TS]

01:09:11   it's not Adobe Illustrator it's not you [TS]

01:09:14   know it's not anything it's supposed to [TS]

01:09:15   just be fun so this you know this thing [TS]

01:09:18   that makes drawing more difficult [TS]

01:09:19   actually that's part of the challenge [TS]

01:09:20   like it's because it's a game and so we [TS]

01:09:23   think that's part of what makes it fun [TS]

01:09:25   is you know oh you know that's that [TS]

01:09:27   that's not us being and not being able [TS]

01:09:29   to make good drawing tools that's part [TS]

01:09:31   of the challenge of the game [TS]

01:09:32   so I mostly don't buy that but I have to [TS]

01:09:34   put that out there and say that you know [TS]

01:09:35   the goal of this thing is not to let [TS]

01:09:39   people draw very well the goal is to [TS]

01:09:42   make a fun game but I would say that [TS]

01:09:44   even judge based on the fun factor it [TS]

01:09:50   falls down because especially for tech [TS]

01:09:52   nerds and people who use lots of apps [TS]

01:09:54   and stuff interface inefficiency is not [TS]

01:09:56   fun right like game play where they put [TS]

01:10:00   barriers in your path and have you know [TS]

01:10:01   people shoot fireballs at Mario and put [TS]

01:10:03   pits in his path and every like well [TS]

01:10:04   this is Mhairi level be much easier just [TS]

01:10:05   got rid of all these pits these [TS]

01:10:07   bottomless chasms if you just get rid of [TS]

01:10:08   them I could just run in a straight line [TS]

01:10:09   but that clearly wouldn't be fun but [TS]

01:10:11   when you keep ratcheting it back to like [TS]

01:10:13   oh now this is just a really bad drawing [TS]

01:10:15   app and I don't find that fun because [TS]

01:10:17   I've used lots of drawing apps and I [TS]

01:10:18   know how you can make this better so [TS]

01:10:22   other aspects are harder to justify I [TS]

01:10:24   haven't talked about the particular ones [TS]

01:10:25   there's categories other aspects are [TS]

01:10:27   harder to justify in terms of fun game [TS]

01:10:29   play type thing and those are those are [TS]

01:10:31   things that everyone is knows repeat [TS]

01:10:33   repeated words is the biggest one the [TS]

01:10:35   word list from which it chooses seems to [TS]

01:10:37   be very limited so in the 19th time you [TS]

01:10:39   have to draw poop or you don't have to [TS]

01:10:41   drop poop it's just easy to draw as soon [TS]

01:10:43   as you start drawing it the other guys [TS]

01:10:44   like all these guys cleared your own [TS]

01:10:45   poop I've seen poop like nine times [TS]

01:10:46   before and I've drawn the same word to [TS]

01:10:49   the same person multiple times I drew [TS]

01:10:51   password for somebody twice like within [TS]

01:10:52   a day and a half alright so what lines [TS]

01:10:55   you just not pick that word if you've [TS]

01:10:56   repeated it on both ends it's annoying [TS]

01:10:58   because you do always want to pick like [TS]

01:10:59   the three coin word or whatever the most [TS]

01:11:01   difficult one [TS]

01:11:02   uh and when you're guessing you don't [TS]

01:11:05   want to guess it based on the fact that [TS]

01:11:06   I've already had this word so I know [TS]

01:11:07   what it probably is even before they [TS]

01:11:09   start drawing you just look at the set [TS]

01:11:10   of letters you know like up I know what [TS]

01:11:11   that is a skateboard or whatever uh it's [TS]

01:11:14   but that's not a fun factor that doesn't [TS]

01:11:17   add to the fun of the game it decreases [TS]

01:11:19   the fun of the game so that is terrible [TS]

01:11:20   and everyone complains about repeated [TS]

01:11:21   words bugs bugs obviously do not [TS]

01:11:23   contribute to the fun factor if you load [TS]

01:11:25   up the thing and you don't get to see [TS]

01:11:26   what the person guessing you're drawing [TS]

01:11:27   which is part of like taking your turn [TS]

01:11:29   you get to see them trying to guess what [TS]

01:11:30   your word is yeah that's competitive [TS]

01:11:31   sometimes it just doesn't show it you [TS]

01:11:34   like where the hell was that up sorry [TS]

01:11:35   bug you know any kind of bugs like this [TS]

01:11:38   in there are bugs is not as buggies [TS]

01:11:39   worthless friend was and its worst all [TS]

01:11:41   days but it's still got bugs when you do [TS]

01:11:45   see someone like when you guess the word [TS]

01:11:46   successfully it fast forwards the end of [TS]

01:11:48   their drawing like say you guess it [TS]

01:11:49   halfway through the drawing you guess [TS]

01:11:50   the word successfully says hey you're [TS]

01:11:52   correct and then it shows and by the way [TS]

01:11:54   this guy drew for ten more minutes and [TS]

01:11:55   here's the final version of the picture [TS]

01:11:56   and then you get one two and then [TS]

01:11:58   disappears and you can never see it [TS]

01:11:59   again so my example is I always wanted [TS]

01:12:01   to show like my wife hey look at this [TS]

01:12:02   here's the this person's final drawing [TS]

01:12:04   of whatever isn't it cool or isn't it [TS]

01:12:06   ridiculous or whatever by the time I can [TS]

01:12:08   turn my ipod over to face her it's [TS]

01:12:10   already gone and there's no way to go [TS]

01:12:11   back and look at that that seems super [TS]

01:12:13   dumb it's not easy to switch accounts on [TS]

01:12:15   a single device if you have like one big [TS]

01:12:18   iPad and someone's using it like okay [TS]

01:12:19   well I want to play my games oh well you [TS]

01:12:21   know it's not this should be like a big [TS]

01:12:23   switcher on top like the idea that this [TS]

01:12:25   is partially due to the fault of Apple [TS]

01:12:27   it's not recognizing the shared nature [TS]

01:12:29   of iOS devices but I don't know if you [TS]

01:12:31   have this thing but like on an iOS [TS]

01:12:32   device like okay these are the apps for [TS]

01:12:34   the kids and these are mom's apps and [TS]

01:12:36   these are dad's apps and god forbid like [TS]

01:12:38   you both want to use Instapaper on the [TS]

01:12:39   iPad if you have one shared iPad because [TS]

01:12:41   I'm it's like who's logged in since [TS]

01:12:42   we're constantly logging out signing in [TS]

01:12:44   with a new thing and reloading [TS]

01:12:46   everything is just a waste of time [TS]

01:12:47   especially for games like this if you [TS]

01:12:49   have a single iPad where everyone's have [TS]

01:12:50   drawn the iPad because it's big make an [TS]

01:12:53   easy way to say okay now mom's going to [TS]

01:12:54   do her game now dad's going to do his [TS]

01:12:55   without going back through the settings [TS]

01:12:57   and entering stuff make a switcher in [TS]

01:12:58   there and the big one the big one this [TS]

01:13:01   kind of falls into the oh it's making a [TS]

01:13:04   more difficult category but I think it [TS]

01:13:06   that's not a valid justification is the [TS]

01:13:08   lack of undo the lack of undo is [TS]

01:13:10   terrible because the drawing tools are [TS]

01:13:14   not particularly easy to use and if you [TS]

01:13:15   do make them [TS]

01:13:16   stake it with no one do you have to like [TS]

01:13:20   painstakingly erase that bad line by [TS]

01:13:21   trying to match it with some other line [TS]

01:13:24   no one do seems crazy to me like it [TS]

01:13:26   doesn't seem like a fringe featured [TS]

01:13:28   seems like it should have been in there [TS]

01:13:29   on day one night in time I'm multiple [TS]

01:13:30   levels undo just 1 undo and the one that [TS]

01:13:33   really annoys me is this this particular [TS]

01:13:34   iOS bug that haunts me is that when my [TS]

01:13:37   battery hits the run 20% it puts up the [TS]

01:13:38   Oh 20% battery remaining and that [TS]

01:13:40   dialogue will come up like 19 times an [TS]

01:13:42   Axman for some results dismiss it I'll [TS]

01:13:44   do stuff and it'll come up again will [TS]

01:13:46   come again each time that comes up if [TS]

01:13:49   I'm in the middle of drawing when that [TS]

01:13:50   comes up I know that when I tap the ok [TS]

01:13:52   button it draws something is going to [TS]

01:13:54   draw a line from wherever my finger was [TS]

01:13:56   when in a straight line to where I tap [TS]

01:13:58   the okay terrible and with no one do I [TS]

01:14:00   now have to erase that one and whatever [TS]

01:14:02   was underneath it yes and then redraw [TS]

01:14:05   that in last and so the drawing tools [TS]

01:14:07   themselves like the sizes of brushes [TS]

01:14:09   they give you it's like you know tiny [TS]

01:14:11   and then the next one up is way too big [TS]

01:14:12   obviously there's no pressure [TS]

01:14:13   sensitivity but that's not their fault [TS]

01:14:15   really although if they really want to [TS]

01:14:17   go whole hog having a support for [TS]

01:14:20   styluses the support pressure with [TS]

01:14:21   Bluetooth or something would be really [TS]

01:14:22   neat now - oMG pops credit they did a [TS]

01:14:27   blog post that tried to address all [TS]

01:14:30   these concerns and they say here are the [TS]

01:14:31   things they have planned for upcoming [TS]

01:14:32   versions they want to be able to share [TS]

01:14:34   drawings and Twitter and Facebook what's [TS]

01:14:35   the idea of being able to see drawings [TS]

01:14:37   again put drawings into your photo [TS]

01:14:39   library undo for your last brushstroke [TS]

01:14:42   is prominently featured on the list [TS]

01:14:43   divided of features that they're going [TS]

01:14:45   to add more words that's a bullet point [TS]

01:14:48   so that's good better performance and a [TS]

01:14:50   bunch of fixes for bugs and stuff so [TS]

01:14:55   it's frustrating to me that these [TS]

01:14:57   features don't exist but you can I kind [TS]

01:14:58   of have some sympathy of like oh so you [TS]

01:15:00   make this drawing game you want to get [TS]

01:15:01   the version won out you just want to get [TS]

01:15:02   the simplest thing that possibly works [TS]

01:15:03   and all of a sudden becomes a wildly [TS]

01:15:04   popular and then everyone's yelling at [TS]

01:15:05   you for not having all the features that [TS]

01:15:07   you plan for 1.1 and you thought ten [TS]

01:15:10   people use 1.0 and then 20 people use [TS]

01:15:12   1.1 and then like by the 1.5 then you [TS]

01:15:14   would be successful but somehow you were [TS]

01:15:16   successful 1.0 and everyone's yelling [TS]

01:15:17   about your application so I do have some [TS]

01:15:19   sympathy there but I feel like undo in [TS]

01:15:22   particular I wouldn't ship the 1.0 [TS]

01:15:24   without that because it just makes the [TS]

01:15:26   game frustrating instead of Hart now the [TS]

01:15:28   final aspect of this and this is [TS]

01:15:30   Zynga comes in is the in-app purchase of [TS]

01:15:33   crap of buying more colors buying what [TS]

01:15:37   else can you borrow the bombs that make [TS]

01:15:38   the game easier because you can [TS]

01:15:39   eliminate when you're guessing the [TS]

01:15:41   person's word you don't have a keyboard [TS]

01:15:42   in front of you have a set of letters [TS]

01:15:43   that are jumbled you won't use all the [TS]

01:15:45   letters that are there but the letters [TS]

01:15:46   that make up the word you're supposed to [TS]

01:15:47   guess are in that mix and by hitting the [TS]

01:15:49   bomb button it deletes a bunch of the [TS]

01:15:51   letters delete all of them except for [TS]

01:15:52   the ones you need I don't even know I [TS]

01:15:53   ran into bombs long ago but you can buy [TS]

01:15:57   these things either with it with in-game [TS]

01:15:58   currency and every time you correctly [TS]

01:16:00   guess something you get one two or three [TS]

01:16:01   of these little in-game coins but you [TS]

01:16:03   can also buy these in-game coins with [TS]

01:16:04   actual real live money through and in [TS]

01:16:06   that purchase and then you spend these [TS]

01:16:08   coins like tokens in an arcade to buy [TS]

01:16:10   more colors and stuff like that and [TS]

01:16:12   in-app purchases cuz there's another [TS]

01:16:17   love/hate relationship with these things [TS]

01:16:19   people do feel nickeled and dimed buy [TS]

01:16:20   in-app purchases but there are two [TS]

01:16:22   separate things here the feeling of [TS]

01:16:24   being nickeled and dimed like you [TS]

01:16:27   individually me individually you [TS]

01:16:28   individually any individual person may [TS]

01:16:30   say I don't like applications where they [TS]

01:16:32   have in app purchases for stuff like [TS]

01:16:33   that because I feel like I'll did not [TS]

01:16:34   just buy the game that I gotta buy this [TS]

01:16:36   now I gotta buy that I gotta buy this [TS]

01:16:37   extra thing I just want to pay and have [TS]

01:16:39   the game right that's one thing the [TS]

01:16:42   second thing is the actions of people in [TS]

01:16:45   aggregate and they are opposed to each [TS]

01:16:47   other because I think if you talk to [TS]

01:16:49   everybody don't you feel nickeled and [TS]

01:16:50   dimed when you have to do a bunch in [TS]

01:16:51   that purchase everybody says yes but [TS]

01:16:54   then if you look at all people not just [TS]

01:16:56   one person and say what does in that [TS]

01:16:58   purchases do for the income of [TS]

01:17:01   developers it's like a money fountain it [TS]

01:17:03   makes tons and tons of money so people [TS]

01:17:05   all say they hate it but people keep [TS]

01:17:07   doing it and everyone's like well that's [TS]

01:17:09   not me I would never do that I'm not the [TS]

01:17:11   person who does is in that purchases [TS]

01:17:12   right it's it's the other people but if [TS]

01:17:15   you're a company it's very it's very [TS]

01:17:18   hard not to do something that you know [TS]

01:17:20   that will produce lots of money because [TS]

01:17:22   the decisions that people make and the [TS]

01:17:23   things they say about how they feel are [TS]

01:17:25   - are so opposed in this particular case [TS]

01:17:27   internet purchases work on like basic [TS]

01:17:30   pricing psychology like the sunk cost [TS]

01:17:31   fallacy like well I already bought the [TS]

01:17:33   game now spending one more dollar for [TS]

01:17:35   the fancy colors I can justify that [TS]

01:17:38   because like well if I don't it's like a [TS]

01:17:39   waste that I even bother buying the game [TS]

01:17:41   right instead of just walking away from [TS]

01:17:42   but they're gonna [TS]

01:17:43   more money into it and then of course [TS]

01:17:45   there's a desire to win once you get [TS]

01:17:47   into that like he did match and words [TS]

01:17:50   with friends I hear words of friends is [TS]

01:17:51   some way for you to buy an advantage too [TS]

01:17:53   that's why a couple people I know stop [TS]

01:17:55   playing it when you know when you want [TS]

01:17:57   to get that you want to win you like I [TS]

01:17:58   need more colors I got I got a I gotta [TS]

01:18:00   have more colors cuz I keep losing to my [TS]

01:18:02   friend in this because I can't I don't [TS]

01:18:03   have orange or something I don't have [TS]

01:18:05   seen uh the competitive gets going like [TS]

01:18:08   ah it's a dollar fine and it's so [TS]

01:18:09   frictionless and so easy to do in that [TS]

01:18:10   purchase that you'll find yourself [TS]

01:18:12   buying it there's another app I was [TS]

01:18:15   actually gonna do a whole section on [TS]

01:18:16   this but didn't want to be unfair to [TS]

01:18:17   them but I'll mention now anyway that [TS]

01:18:19   paper application did you see that yeah [TS]

01:18:21   brand-new paper app yep a Gruber link to [TS]

01:18:24   it and it's a great they're unusual [TS]

01:18:25   beautiful I describe it as a an [TS]

01:18:29   electronic version of those notebooks [TS]

01:18:32   that hipsters carry around like the [TS]

01:18:34   really precious beautiful moleskin you [TS]

01:18:37   know it's like I'm in it this is it if [TS]

01:18:42   the video shows like if you are kind of [TS]

01:18:44   like an arty person who spends your day [TS]

01:18:46   walking the city looking for interesting [TS]

01:18:48   scenes and then you sit down and you [TS]

01:18:49   sketch the scene with your with your [TS]

01:18:51   creativity you are a beautiful and [TS]

01:18:52   unique snowflake and all that stuff ah [TS]

01:18:54   that's the that's the image they're [TS]

01:18:56   going for and I don't want to seem like [TS]

01:18:57   I'm making fun of hipsters because I [TS]

01:18:59   think that's perfectly valid but the [TS]

01:19:01   application itself which looks gorgeous [TS]

01:19:02   by the way like these these notebooks [TS]

01:19:04   look awesome and they're customizable [TS]

01:19:06   and you know all the drawing tools look [TS]

01:19:08   great it looks like a beautiful website [TS]

01:19:10   beautiful application everything that it [TS]

01:19:12   looks awesome but when you get it if you [TS]

01:19:15   want to paint you have to spend in the [TS]

01:19:16   show whatever it is da 99 and if you [TS]

01:19:18   want to write you have to spend like [TS]

01:19:20   it's it's kind of like opendoc the [TS]

01:19:22   division of opendoc where you buy kind [TS]

01:19:23   of a container and then tools you want [TS]

01:19:25   to use within that container are [TS]

01:19:26   additional items only now it's been it [TS]

01:19:27   with in-app purchases one way to looking [TS]

01:19:29   at is it saying well we could have sold [TS]

01:19:31   your $30 owing out but we'll send you [TS]

01:19:32   sell your one dog drawing app and you [TS]

01:19:34   just buy the tools that you need right [TS]

01:19:35   but the other way to look at it is like [TS]

01:19:38   I was making jokes when it came out like [TS]

01:19:40   so you can buy paint and then you can [TS]

01:19:42   buy right I'm like well well of course [TS]

01:19:43   when you start they have the first time [TS]

01:19:44   you have to buy view otherwise the [TS]

01:19:45   screen is blank the entire time so I've [TS]

01:19:47   purchased view and now I can see the [TS]

01:19:49   paper okay now I'm going to purchase [TS]

01:19:51   draw and now I can mark the paper I'm [TS]

01:19:54   going to purchase right and now I can [TS]

01:19:55   make words but if you try to draw a [TS]

01:19:57   letter [TS]

01:19:57   detects them and tells you you can you [TS]

01:19:58   know it sounds like I'm down on the [TS]

01:20:01   application I think whoever developed [TS]

01:20:03   this application did a great job [TS]

01:20:04   it looks awesome I didn't buy it myself [TS]

01:20:05   so I haven't actually tried it but from [TS]

01:20:07   all the videos and everything it looks [TS]

01:20:08   like a great job doing an application [TS]

01:20:09   and also I think the people who buy this [TS]

01:20:11   well for the most part be very satisfied [TS]

01:20:13   with it because their target audience [TS]

01:20:15   hits all their buttons you want a [TS]

01:20:17   beautifully designed elegant application [TS]

01:20:19   it's fun to use and makes you feel [TS]

01:20:21   creative and matches something you [TS]

01:20:23   already liked in the physical world if [TS]

01:20:25   you like those little notebooks that [TS]

01:20:26   cost a bazillion dollars if you have a [TS]

01:20:28   notebook fetish which I shouldn't make [TS]

01:20:29   fun of because we all have our own [TS]

01:20:30   fetishes of things that we like to buy [TS]

01:20:32   for way too much money having electronic [TS]

01:20:35   version of that is cool too right so I [TS]

01:20:37   think this will hit its target audience [TS]

01:20:38   but it bothers me that like that they [TS]

01:20:41   had to go this route that it was I don't [TS]

01:20:43   know if there was a debate of saying [TS]

01:20:44   should we sell the ten dollar [TS]

01:20:45   application or should we sell the cheap [TS]

01:20:47   one and then have the in-app purchases [TS]

01:20:48   and if you're a business I I would even [TS]

01:20:52   have trouble of saying here's why you [TS]

01:20:54   shouldn't do in that purchases because [TS]

01:20:55   of their saying it's a free download [TS]

01:20:56   it's even better like it should be [TS]

01:20:59   charge money for this or should we have [TS]

01:21:01   it be a free download into everything [TS]

01:21:02   through in-app purchases and you know on [TS]

01:21:04   the one hand you're gonna say well make [TS]

01:21:06   it'll make customers feel better like [TS]

01:21:08   the Instapaper velocity of like you just [TS]

01:21:09   want to buy one thing like you didn't [TS]

01:21:10   want to do in app purchases for fonts [TS]

01:21:12   because it just just doesn't feel right [TS]

01:21:13   to him right and that is a very [TS]

01:21:16   principled stand because truth be told I [TS]

01:21:18   think you can make a lot more money by [TS]

01:21:20   basically annoying people by doing the [TS]

01:21:22   in-app purchases that practice has shown [TS]

01:21:24   that the freemium model especially for [TS]

01:21:25   anything that has that is in remotely [TS]

01:21:27   game-like the freemium model of give it [TS]

01:21:29   away for free or cheap as possible and [TS]

01:21:31   then charge for add-ons that makes you [TS]

01:21:33   tons of money wait like all these online [TS]

01:21:36   multi you know multi user MMORPG games [TS]

01:21:40   massively multiplayer online [TS]

01:21:42   role-playing games and stuff like that [TS]

01:21:44   they used to be I'll give us 50 bucks [TS]

01:21:46   and you can play World of Warcraft and [TS]

01:21:47   there's a monthly fee on top of that and [TS]

01:21:49   then you know the model and the far-east [TS]

01:21:51   was always or it was the game is very [TS]

01:21:54   free or very cheap and then you buy [TS]

01:21:55   stuff in-game and Western developers [TS]

01:21:57   like oh you can't do that we get in 60 [TS]

01:21:58   bucks for everybody buys this game we're [TS]

01:22:00   gonna think we were to give them this [TS]

01:22:01   game for you know for hope they're gonna [TS]

01:22:03   buy horse armor it's intense you know [TS]

01:22:06   that's stupid those guys are suckers but [TS]

01:22:08   eventually the Western developers [TS]

01:22:10   usually for the game [TS]

01:22:11   we're becoming not popular like oh geez [TS]

01:22:13   not a lot of people are playing you know [TS]

01:22:14   Lord of the Rings Online or Dungeons & [TS]

01:22:16   Dragons online we're like we don't have [TS]

01:22:17   the critical mass and we're the worker [TS]

01:22:18   crushed us again and we split all these [TS]

01:22:21   millions of dollars making this game uh [TS]

01:22:23   you know we gotta do something all right [TS]

01:22:26   I guess we'll go free-to-play and so [TS]

01:22:27   that okay you can download this for free [TS]

01:22:29   and play for free [TS]

01:22:30   other than we'll sell you stuff in-game [TS]

01:22:32   and suddenly their revenue is quadruple [TS]

01:22:33   and then everyone you know notices like [TS]

01:22:36   wait what's that what's that going on a [TS]

01:22:37   Western developer did that and it worked [TS]

01:22:38   and so now everybody has figured out [TS]

01:22:40   that this this works like gangbusters it [TS]

01:22:43   makes you tons of money it's just a [TS]

01:22:45   shame that most of the people who [TS]

01:22:47   consider themselves you know hardcore [TS]

01:22:49   gamers and connoisseurs of games don't [TS]

01:22:51   like it and I bet if you even ask the [TS]

01:22:52   people who are being nickeled and dimed [TS]

01:22:54   by this type of thing like you feel you [TS]

01:22:56   feel like you're this is a nice thing to [TS]

01:22:58   do that would say no but they'll say it [TS]

01:22:59   just as they're buying like you know the [TS]

01:23:01   special bomb bird that blows up the [TS]

01:23:03   whole thing or buying the bombs the [TS]

01:23:05   dying the new colors or buying the bombs [TS]

01:23:07   to kill things a word with friends and [TS]

01:23:09   so I think all game developers all [TS]

01:23:11   developers in general are trying to [TS]

01:23:12   strike a balance but Jesus hard to walk [TS]

01:23:14   away from that money so if you know you [TS]

01:23:16   can quadruple your revenue and the other [TS]

01:23:18   guy at the table saying yeah but won't [TS]

01:23:20   we feel kind of sleazy and the other guy [TS]

01:23:22   says quadruple revenue who's gonna win [TS]

01:23:23   that argument you know it's not it [TS]

01:23:27   luckily Marco does not have a board of [TS]

01:23:28   directors that he has to talk to he's [TS]

01:23:29   just got to make a decision for himself [TS]

01:23:31   in-app purchase for fonts er everybody [TS]

01:23:32   gets the spots everybody gets the fonts [TS]

01:23:34   executive decision no vote needs to be [TS]

01:23:36   taken you know even though he does have [TS]

01:23:37   that one employee but it is his wife so [TS]

01:23:39   I think he can persuade her possibly it [TS]

01:23:41   you know messes before childbirth maybe [TS]

01:23:43   after he will lose some some credibility [TS]

01:23:47   but it this this is a challenge for [TS]

01:23:50   everybody and Draw Something does okay [TS]

01:23:54   but this not great I personally will [TS]

01:23:57   never do an in-app purchase for [TS]

01:23:58   something like this and if there were [TS]

01:24:00   things I could not do in the game [TS]

01:24:01   without spending more money I wouldn't [TS]

01:24:02   do it I would be much happier to spend [TS]

01:24:04   five dollars more for the game then to [TS]

01:24:06   have to buy colors and have to buy bombs [TS]

01:24:08   and that's about all that stuff now you [TS]

01:24:09   can get bombs without paying a cent [TS]

01:24:11   simply by playing the game but the [TS]

01:24:13   pricing structure is set and this is [TS]

01:24:14   another trick of these games the pricing [TS]

01:24:16   structure is such that you will have to [TS]

01:24:18   play a long long time to get enough [TS]

01:24:19   money to do this so you get like three [TS]

01:24:21   coins every time you get the hardest [TS]

01:24:23   possible word right [TS]

01:24:24   and the like a new new set of bombs cost [TS]

01:24:27   like 400 coins so you're gonna have to [TS]

01:24:29   play a hell out of this game or you just [TS]

01:24:31   plunk down a few bucks and get like 500 [TS]

01:24:33   coins to begin with right mm-hmm so that [TS]

01:24:35   balance of like well you never really [TS]

01:24:37   have to pay everything you can do this [TS]

01:24:39   name you can do for free [TS]

01:24:40   if you spend 8,000 hours playing it and [TS]

01:24:42   that's that's something that everyone [TS]

01:24:44   agrees it's not good so I really don't [TS]

01:24:46   like this trend towards in-app purchases [TS]

01:24:48   but I don't know what to do about it [TS]

01:24:49   because I totally see the point that [TS]

01:24:51   bucket this is what makes you more money [TS]

01:24:52   you know what people say and what people [TS]

01:24:55   do to different things and there's no [TS]

01:24:57   way to reconcile that like how can you [TS]

01:24:59   be a successful company and make these [TS]

01:25:01   awesome applications if if this is the [TS]

01:25:03   way you make money the only sort of [TS]

01:25:05   silver lining I think is the sort of the [TS]

01:25:06   Android model where all the apps are [TS]

01:25:08   free and they all have ads in them and [TS]

01:25:09   the iOS model of most of the time people [TS]

01:25:12   would rather just pay two bucks for the [TS]

01:25:13   app and not have the ads in it that [TS]

01:25:15   shows that it is possible for for like [TS]

01:25:19   the light side to win out even though it [TS]

01:25:21   seems like only on the Android side no [TS]

01:25:23   one wants to buy anything and you get [TS]

01:25:24   much more distribution if they even [TS]

01:25:26   angry birth was free on Android is it [TS]

01:25:27   still free on Android [TS]

01:25:28   Angry Birds most popular app in the [TS]

01:25:30   entire universe was free on Android with [TS]

01:25:32   ads because they didn't think that he'd [TS]

01:25:33   get Android people to pay whatever few [TS]

01:25:35   bucks for it whereas on on iOS they [TS]

01:25:37   always had the paid version so iOS is [TS]

01:25:40   the white knight in this realm of like I [TS]

01:25:42   don't know some somehow holding the line [TS]

01:25:44   on making people pay for a product that [TS]

01:25:46   they enjoy instead of giving them for [TS]

01:25:47   free and then trying to suck more money [TS]

01:25:49   out of them once they're in the [TS]

01:25:50   application and specifically and draw [TS]

01:25:56   something I would like to apologize to [TS]

01:25:57   you for not getting Aladdin correctly [TS]

01:25:58   obviously I do not know how to spell the [TS]

01:26:00   word Aladdin I lived I thought there [TS]

01:26:02   were two L's very frustrating well you [TS]

01:26:06   saw afterwards I'm sure that it was but [TS]

01:26:08   that was a good one wasn't it how's your [TS]

01:26:09   dream perfectly fine I immediately got [TS]

01:26:11   that it was supposed to be Aladdin I [TS]

01:26:12   first you type lamp you type lamp fresh [TS]

01:26:15   yeah yeah which is there because you [TS]

01:26:17   hadn't you were just watching but there [TS]

01:26:18   were clearly more letters than lamp I [TS]

01:26:20   know so I hope that was gonna be like [TS]

01:26:22   lamp something lamp or about it up [TS]

01:26:24   anyway when I went for Aladdin and I was [TS]

01:26:26   one letter short and I thought there [TS]

01:26:28   were two elves and there was not another [TS]

01:26:29   L I just moved on to other letters and I [TS]

01:26:31   could not figure it it's almost comical [TS]

01:26:33   to me how I'm almost immediately it [TS]

01:26:36   seems like it's without [TS]

01:26:37   - an automatic thing that as as soon as [TS]

01:26:40   the drawing begins you start tapping the [TS]

01:26:42   little shuffle of letters some people do [TS]

01:26:44   and some people don't occasionally I do [TS]

01:26:46   but sometimes I just want to give it a [TS]

01:26:48   chance if people draw different speeds - [TS]

01:26:49   like when you have the slow drawers you [TS]

01:26:51   know they're gonna take a year and a day [TS]

01:26:52   before they draw this the words just [TS]

01:26:53   guessing you just like wait like they'd [TS]

01:26:55   run the grass that drawn the sky during [TS]

01:26:57   the cloud sometimes they're just [TS]

01:26:58   trolling you like and Markos troll did [TS]

01:26:59   you see that tweet that he did [TS]

01:27:00   oh no the drawing he did for me the word [TS]

01:27:04   was starfish and he drew an entire beach [TS]

01:27:07   scene and incredible detail like the [TS]

01:27:09   water and the person laying on the towel [TS]

01:27:11   under the umbrella and the sidewalk and [TS]

01:27:12   the banana smoothie stand from Arrested [TS]

01:27:15   Development I'm assuming that's what [TS]

01:27:16   that was and then at the very end drew a [TS]

01:27:19   little star next to the seashore and put [TS]

01:27:21   an arrow towards it and that was like 10 [TS]

01:27:22   minutes into this drawing so that was [TS]

01:27:23   intentional troll but other people do [TS]

01:27:25   that unintentionally I can start doing [TS]

01:27:27   that now I didn't know that was it even [TS]

01:27:30   that was a thing it is a thing sometimes [TS]

01:27:34   I do it unintentionally - alright that's [TS]

01:27:39   all I haven't draw something I think we [TS]

01:27:40   I think we get a wrap but I think [TS]

01:27:42   because your other the will Shipley [TS]

01:27:43   topic yeah that's probably that's a [TS]

01:27:45   bigger topic it's a great topic oh I [TS]

01:27:46   have one more well we can do an [TS]

01:27:48   astronaut got one more thing to add in [TS]

01:27:50   here we can do it after dark if you want [TS]

01:27:51   to whatever you'd prefer I think I want [TS]

01:27:54   to try squeeze it in here but I see [TS]

01:27:55   let's close it in this is it a thing for [TS]

01:28:00   for Marco and it's kind of an in [TS]

01:28:04   comfortable converse an uncomfortable [TS]

01:28:05   conversation that we have to have with [TS]

01:28:06   Marco or that someone has to have with [TS]

01:28:08   Marco and it could go one of two ways [TS]

01:28:09   either he already knows everything I'm [TS]

01:28:11   about to say in which case the [TS]

01:28:12   uncomfortable conversation is geez you [TS]

01:28:13   knew all this already and still your [TS]

01:28:16   your position has not changed or he [TS]

01:28:19   didn't know this and it's going to make [TS]

01:28:20   him sad and you're gonna be [TS]

01:28:21   uncomfortable that you're making him sad [TS]

01:28:22   and it revolves around his dream car the [TS]

01:28:25   BMW m5 that was discussed many time all [TS]

01:28:27   right I don't know if he knows this or [TS]

01:28:29   not but I've known this for months and [TS]

01:28:31   months and I think everybody knows this [TS]

01:28:32   but he's never brought it up to my [TS]

01:28:34   knowledge I listen to all his shows and [TS]

01:28:35   maybe I missed it or forgot it but he [TS]

01:28:36   has not brought this up and it makes me [TS]

01:28:38   think either he doesn't know it or is in [TS]

01:28:40   denial about it this BMW m5 4-door sedan [TS]

01:28:44   high-performance expensive version of [TS]

01:28:47   the mid-range BMW sedan [TS]

01:28:51   BMW is the ultimate driving machine as [TS]

01:28:53   you all know that's their their slogan [TS]

01:28:55   it's all about the driving experience [TS]

01:28:57   the thrill and joy of driving and the [TS]

01:29:01   joy of driving involves all the things [TS]

01:29:03   that kind of gearheads like you know [TS]

01:29:05   going fast good handling not a lot of [TS]

01:29:08   body motion to the wind in your hair if [TS]

01:29:10   it's a convertible the roar of the [TS]

01:29:11   engine the feel of the steering [TS]

01:29:14   everything involved with the driving [TS]

01:29:16   experience well the BMW m5 is moving [TS]

01:29:21   little more towards the luxury side [TS]

01:29:23   where luxury cars don't want the outside [TS]

01:29:27   to be getting in so much on you're [TS]

01:29:28   cruising on the highway you want a [TS]

01:29:29   smooth cruising experience you don't [TS]

01:29:31   want to hear a lot of road noise or [TS]

01:29:32   things slapping against the tire or wind [TS]

01:29:34   noise going like that so it's sealed up [TS]

01:29:36   very tightly and it Lexus for example is [TS]

01:29:37   a manufacturer that concentrates in that [TS]

01:29:39   we want complete isolation I want you to [TS]

01:29:40   feel like you're in a serene cocoon as [TS]

01:29:42   you travel down the highway less [TS]

01:29:43   concerned about handling that's always [TS]

01:29:45   been there you know there are there [TS]

01:29:47   things starting with the Oz 400 oh they [TS]

01:29:49   do have sporty cars as well but BMWs [TS]

01:29:50   always been the opposite but BMWs being [TS]

01:29:52   pushed more towards the luxury side [TS]

01:29:53   simply because everybody's trying to [TS]

01:29:55   reduce wind noise road noise vibration [TS]

01:29:58   stuff like that well with the m5 and the [TS]

01:30:01   platform that's built on BMW has managed [TS]

01:30:04   to seal that sucker up so well that [TS]

01:30:06   sometimes you can barely hear the engine [TS]

01:30:08   and hearing the engine roar is part of [TS]

01:30:11   the experience of driving a [TS]

01:30:12   high-performance car like people you [TS]

01:30:13   know love to drive on top gears will do [TS]

01:30:15   this all the time any time you drive the [TS]

01:30:16   Ferrari through a tunnel you roll down [TS]

01:30:18   the window and you just wail that engine [TS]

01:30:19   you just hear echoing off the walls [TS]

01:30:21   that's part of the experience of driving [TS]

01:30:22   a car [TS]

01:30:22   well the m5 is so well sealed up that [TS]

01:30:25   even when you're just like flooring it [TS]

01:30:27   it sounds kind of distant like there's [TS]

01:30:29   too much isolation you can't get that [TS]

01:30:30   engine sound so what BMW has done is [TS]

01:30:34   they play engine noises over the car [TS]

01:30:38   stereo in response to what you're doing [TS]

01:30:40   with the throttle they don't and it's [TS]

01:30:42   not a microphone in the engine [TS]

01:30:43   compartment playing you know relaying [TS]

01:30:46   the sound which would be bad enough so [TS]

01:30:47   you're saying it this is it's not your [TS]

01:30:49   engine that you're hearing it's some [TS]

01:30:51   it's a pre-recorded engine it they have [TS]

01:30:53   a series of pre-recorded engine samples [TS]

01:30:55   that they play in through the car stereo [TS]

01:30:58   in in response to you using your pedal [TS]

01:31:01   and I don't know how any self-respecting [TS]

01:31:03   car and [TS]

01:31:04   easiest can a wouldn't know this by now [TS]

01:31:07   because it's been in all the the trade [TS]

01:31:09   press of car magazines for months and [TS]

01:31:12   months and months and be how do you how [TS]

01:31:14   do you square that with the idea of the [TS]

01:31:16   ultimate driving machine and performance [TS]

01:31:17   cars to know that what you're hearing [TS]

01:31:19   are pre-recorded samples of an engine [TS]

01:31:22   that they're mixing the other data based [TS]

01:31:24   on throttle position and all these other [TS]

01:31:25   types of things I just don't know why [TS]

01:31:27   anybody who's having kids would want [TS]

01:31:29   would even consider that vehicle it does [TS]

01:31:31   it just a what what mindset well it has [TS]

01:31:34   enough room for so what lots of cars [TS]

01:31:36   have enough room and and it's it's a fun [TS]

01:31:38   car drive the performance is great and I [TS]

01:31:40   thought who cares though well you know [TS]

01:31:43   if you're a car guy you care and I [TS]

01:31:44   thought of it because I saw this this [TS]

01:31:45   YouTube video of someone showing like [TS]

01:31:47   let's compare the engine note of the old [TS]

01:31:48   m3 with the new m5 and they were [TS]

01:31:50   recording it outside the cars behind [TS]

01:31:52   them where the exhaust is and it just [TS]

01:31:54   made me think again like when you're in [TS]

01:31:56   that car you're gonna be hearing an mp3 [TS]

01:31:57   or something of some engine they [TS]

01:31:59   recorded in Stuttgart and they're mixed [TS]

01:32:01   you know that's so Marco I'm sorry to [TS]

01:32:04   break this news to you if you didn't [TS]

01:32:05   know and if you didn't know I don't know [TS]

01:32:07   how you can continue to put that car as [TS]

01:32:10   your your pinnacle car that you're [TS]

01:32:11   probably not going to buy anyway because [TS]

01:32:12   it's very expensive and too impractical [TS]

01:32:13   but really okay just he'll get it just [TS]

01:32:16   to prove a point [TS]

01:32:17   pre-recorded engine sounds this I mean [TS]

01:32:20   that's just it's crazy I was trying to [TS]

01:32:22   think of a good analogy I spent a long [TS]

01:32:23   time don't think a good analogy and I [TS]

01:32:24   could not come up with one I for some [TS]

01:32:26   reason I kept going back to like it's [TS]

01:32:28   like adding a laugh tag to Arrested [TS]

01:32:30   Development but that's only probably [TS]

01:32:31   only because Marco did that supposed [TS]

01:32:33   rested development reference and whose [TS]

01:32:34   troll drawing to me and draw something [TS]

01:32:36   but whatever the equivalent is it's like [TS]

01:32:38   it's like playing pre-recorded engine [TS]

01:32:39   sounds in a BMW that's my analogy for [TS]

01:32:41   you and elicit it eats an analogy before [TS]

01:32:43   people who are listening to this who are [TS]

01:32:45   BMW aficionados email me I used to own a [TS]

01:32:49   BMW I test drove I think 20 or 25 cars [TS]

01:32:54   before I bought it I you know ordered it [TS]

01:32:58   custom ordered it so it was built just [TS]

01:33:02   for me ah I've been in that place and I [TS]

01:33:07   totally get I was not the car enthusiast [TS]

01:33:11   John that you are and I never could have [TS]

01:33:14   been but I'd sure did love that car [TS]

01:33:18   and I look back if I could go back in [TS]

01:33:20   time and just tell myself like this is [TS]

01:33:25   this is going to cost you a lot of money [TS]

01:33:27   and a lot of time in the dealership [TS]

01:33:28   getting little things fixed and [TS]

01:33:30   everything else and like helping me [TS]

01:33:32   understand that that it didn't matter [TS]

01:33:34   what it was all about was like your kids [TS]

01:33:36   and family and like having fun and like [TS]

01:33:40   I wish I could go back in time and and [TS]

01:33:42   detail D get that money back but don't [TS]

01:33:44   you think like that's an appropriate [TS]

01:33:46   diversion for that time in your life [TS]

01:33:47   what you know what yes it was it was for [TS]

01:33:51   sure but the amount of stress that the [TS]

01:33:53   car caused me of like not wanting to get [TS]

01:33:55   it scratched always wanted getting it [TS]

01:33:57   washed and getting the RIC tires for it [TS]

01:34:00   and and the money that it costs to like [TS]

01:34:02   replace the brakes and the time for the [TS]

01:34:05   cost of one tire on that car I could get [TS]

01:34:08   my current vehicles all four tires and [TS]

01:34:10   the last twice as long - and I just you [TS]

01:34:13   know what up but I did had fun [TS]

01:34:15   I have driving I was spending a lot of [TS]

01:34:16   and this is the other thing this is how [TS]

01:34:18   I justified it to myself at the time [TS]

01:34:20   John I was in that car a lot I had a [TS]

01:34:23   long commute so I wanted to create a [TS]

01:34:27   wonderful little cocoon for myself [TS]

01:34:29   because there were no podcasts for me [TS]

01:34:33   for me to just didn't enjoy in and in [TS]

01:34:36   that but now if I can load all my kids [TS]

01:34:39   and my whole family and all the crap [TS]

01:34:41   that comes along with them and get [TS]

01:34:43   somewhere it comfortably and safely and [TS]

01:34:45   not spend too much money on gas like [TS]

01:34:46   that's all it's really about all these [TS]

01:34:48   are the little details that that people [TS]

01:34:50   you know think about in life like and [TS]

01:34:52   that just seems to fall away when you're [TS]

01:34:54   there and your kids are smiling it [TS]

01:34:55   doesn't nothing else seems to matter [TS]

01:34:57   yeah it's true when I on the m5 by the [TS]

01:35:01   way I want to clarify in case into [TS]

01:35:02   someone was thinking of setting me free [TS]

01:35:03   m5 and yeah well you will accept one [TS]

01:35:06   right the m5 is an awesome car the [TS]

01:35:08   problem with it it's not this doesn't [TS]

01:35:10   make the m5 a bad car it's just a bad [TS]

01:35:11   decision like this what's a what's the [TS]

01:35:13   solution to this problem my solution [TS]

01:35:15   would be to not play pre-recorded engine [TS]

01:35:17   sounds in the car can you disable here [TS]

01:35:19   okay so here's something I remember from [TS]

01:35:21   from my BMW days if the you could [TS]

01:35:26   customize a lot of the behavior for [TS]

01:35:28   example when you put the car into [TS]

01:35:31   you park what should happen you know [TS]

01:35:34   should should the doors unlock should [TS]

01:35:36   just the driver's side door unlock like [TS]

01:35:38   you can completely customize all of that [TS]

01:35:40   maybe this is oh you know if you're [TS]

01:35:42   driving away if you reach five miles an [TS]

01:35:46   hour then the door should automatically [TS]

01:35:47   lock no I want it to happen at 10 miles [TS]

01:35:50   an hour they can program that for you [TS]

01:35:51   maybe this is something you can simply [TS]

01:35:54   say turn that off I think there's a [TS]

01:35:55   prominent switch turning off I just [TS]

01:35:57   think the whole idea like the fact that [TS]

01:35:58   they even suggested doing that and they [TS]

01:36:00   followed through with it just strikes me [TS]

01:36:02   is wrongheaded and like a it's like the [TS]

01:36:04   the car manufacturer equivalent of a [TS]

01:36:06   code smell like well something's [TS]

01:36:07   something's like how does that even come [TS]

01:36:10   out I think is actually just a big [TS]

01:36:11   switch it says like turn off the [TS]

01:36:12   whatever active blah blah blah you know [TS]

01:36:14   I guarantee they'll be a way to turn out [TS]

01:36:16   there always is I'm just saying like I [TS]

01:36:17   know this is a symptom of something and [TS]

01:36:19   and anytime you see someone at m5 you [TS]

01:36:21   know the car nerds are going to be like [TS]

01:36:23   how those pre-recorded engine sounds [TS]

01:36:24   like even if you turned it off like it's [TS]

01:36:25   a mark of shame it's like a scarlet [TS]

01:36:27   letter that you bought it can you [TS]

01:36:28   imagine like you're gonna buy Ferrari [TS]

01:36:31   and say well your sorority listen is [TS]

01:36:33   engine well actually it's pre-recorded [TS]

01:36:34   it you can not hear the entire press is [TS]

01:36:37   strapped to the engine you know yeah [TS]

01:36:39   it's and that's like where BMW has to [TS]

01:36:41   decide what it is I can't even believe [TS]

01:36:43   this happened like the first time I read [TS]

01:36:45   it I hope they were joking surely they [TS]

01:36:46   won't do this and then sure enough the [TS]

01:36:47   cars are shipping and it actually does [TS]

01:36:48   this this is a terrible mistake on the [TS]

01:36:51   bangl levels i'm i pronouncing his name [TS]

01:36:52   correctly car people in the chat room [TS]

01:36:54   the BMW stylist who took over styling [TS]

01:36:57   their cars and made a series of [TS]

01:36:58   incredibly hideous cars that everybody [TS]

01:37:00   hated and everyone complained about it [TS]

01:37:01   this is I think a mistake on that level [TS]

01:37:03   where you just don't do this it's just [TS]

01:37:05   not it's not appropriate so feel free to [TS]

01:37:11   send me that in five it is fantastic car [TS]

01:37:13   I actually like how it looks - but [TS]

01:37:14   pre-recorded engines sounds snow it's no [TS]

01:37:17   good so that was it that was my mark oh [TS]

01:37:23   that's it uncomfortable conversation [TS]

01:37:25   with Marco and I hope this doesn't mean [TS]

01:37:29   that he won't give me a ride in his m5 [TS]

01:37:30   course when he drives it across country [TS]

01:37:32   to WABC that'd be the way to go [TS]

01:37:37   safe cars that was the one thing I liked [TS]

01:37:39   about in a very safe German him [TS]

01:37:43   good car to have for that reason it's [TS]

01:37:47   true better be safe for what you pay [TS]

01:37:50   only exactly I say if you have the means [TS]

01:37:52   that how they recommended here both that [TS]

01:37:54   movie from the eighties [TS]

01:37:55   what movie was that can you get any [TS]

01:37:57   melon I can't it it is uh I can't [TS]

01:38:00   believe I can't believe that you don't [TS]

01:38:04   know I have many things in my head from [TS]

01:38:06   the 80s but not always associated [TS]

01:38:08   metadata this is this is a definitive [TS]

01:38:10   movie for our generation of people they [TS]

01:38:17   are Gator yes a fair in villa rent are [TS]

01:38:19   you reading the chat room or something I [TS]

01:38:21   know my friend B to beat the chat room [TS]

01:38:23   to it I am it sits in the scene where [TS]

01:38:27   they are - speaking of Ferraris they're [TS]

01:38:30   taking the Cameron's Ferrari out and [TS]

01:38:35   this is after he's you know he's driving [TS]

01:38:37   and he's talking about how wonderful the [TS]

01:38:39   car is and if you have the means I [TS]

01:38:41   highly recommended it's true so that's [TS]

01:38:44   true BMW as well but the key is if I [TS]

01:38:46   have the means and part of your I think [TS]

01:38:48   part of your paranoia about parking far [TS]

01:38:50   away and getting scratched is because [TS]

01:38:51   you weren't a billionaire if you're a [TS]

01:38:52   billionaire I think your your concern [TS]

01:38:54   about scratches on your BMW would be [TS]

01:38:56   greatly diminished I certainly agree [TS]

01:38:58   with you and that was the thing is that [TS]

01:39:00   I I did I knew I knew that anything that [TS]

01:39:03   would happen with that car from just [TS]

01:39:06   from having a you know before that from [TS]

01:39:08   having a Volkswagen that which we got [TS]

01:39:11   like my wife is driving it and somebody [TS]

01:39:14   I don't even want to say rear-ended [TS]

01:39:15   because that implies any kind of speed [TS]

01:39:17   at all they were in a parking lot [TS]

01:39:19   and I think they were going like at [TS]

01:39:21   about a mile an hour and just gently [TS]

01:39:23   bumped the back of the car almost didn't [TS]

01:39:27   notice it but then looked at it and oh [TS]

01:39:30   that that was you know that was $1,200 [TS]

01:39:32   worth of damage for you know something [TS]

01:39:34   minor like that forget what happens in a [TS]

01:39:35   BMW let me forget it just simply forget [TS]

01:39:38   it you have to have you have to have so [TS]

01:39:42   much spare cash just it just to keep one [TS]

01:39:45   of those things going and that's the [TS]

01:39:47   thing as you look at the and this is I [TS]

01:39:49   was fooled into this because I look at [TS]

01:39:50   you look at the cost of the car and you [TS]

01:39:51   say well it's not that much more than [TS]

01:39:54   I'll pay [TS]

01:39:55   you know and an Acura it's not it really [TS]

01:39:57   isn't the 3-series that I had it's not [TS]

01:39:59   hold that much that much more and you [TS]

01:40:01   look at any sell that for what we're [TS]

01:40:03   getting the comfort to safety the the [TS]

01:40:06   the wonderful experience of driving it's [TS]

01:40:08   not that much more but it's much more [TS]

01:40:12   expensive all along the way and my whole [TS]

01:40:14   focus over the years has been trying to [TS]

01:40:16   simplify my life and eliminate things [TS]

01:40:18   and get one thing that's going to last a [TS]

01:40:20   very very long time with the least [TS]

01:40:22   amount of maintenance the least amount [TS]

01:40:24   of care the least amount of concern and [TS]

01:40:26   you know what last week our van sum is [TS]

01:40:31   something happen is someone brushed [TS]

01:40:33   again you know like they were backing [TS]

01:40:34   out and you could see where they brushed [TS]

01:40:36   against like the bumper and left a [TS]

01:40:38   little bit of their paint there left a [TS]

01:40:40   little bit of paint it didn't like [TS]

01:40:41   scratch it but it was just like this [TS]

01:40:43   rubbing and paint my wife comes down [TS]

01:40:45   like something happened in the car [TS]

01:40:46   that's all right I'll I'll see you even [TS]

01:40:48   get out and you know I took we have this [TS]

01:40:49   what is a new finish or whatever that [TS]

01:40:51   thing is a little orange now you know [TS]

01:40:53   there's that there's like it's a little [TS]

01:40:54   version haven't you put that on a little [TS]

01:40:56   cloth wipe it it's gone it's good as new [TS]

01:40:59   Oh is there scratch that maybe no we're [TS]

01:41:01   not gonna stress out about I got better [TS]

01:41:03   things to do you know and and that's the [TS]

01:41:06   kind of like that had been to be and oh [TS]

01:41:08   my god how could you let that happen [TS]

01:41:10   while I was in the store with oh my gosh [TS]

01:41:12   what are we gonna do alright I'll take [TS]

01:41:13   it to the thing we'll get an estimate [TS]

01:41:15   you know because you want to keep the [TS]

01:41:16   car perfect you can't drive your BMW [TS]

01:41:17   around with a scratch on it you can't do [TS]

01:41:21   that with minivan it's gotta scratch [TS]

01:41:22   scare ya all our cars are beat to hell [TS]

01:41:25   well you also you also live up in [TS]

01:41:27   Northeast which is that's normal and I [TS]

01:41:29   don't want to impugn the person who has [TS]

01:41:32   caused many of these things so I will [TS]

01:41:34   not name this person but it is not me [TS]

01:41:36   then nobody else in you and your kids [TS]

01:41:38   are not of Drive sure honey she doesn't [TS]

01:41:42   listen this show yes but but yeah that's [TS]

01:41:45   the thing like you know I'm I'm very [TS]

01:41:48   into cars and I read all these car [TS]

01:41:49   magazines and have my whole life but I'm [TS]

01:41:51   not a millionaire like Marco so what I [TS]

01:41:53   actually drive is a 2002 Honda Civic [TS]

01:41:55   with many many scratches and dents on [TS]

01:41:57   the bumpers all of which I never even [TS]

01:41:58   considered repairing that's right why [TS]

01:42:00   you know like those plastic bumpers one [TS]

01:42:02   piece of plastic and it's like even on [TS]

01:42:04   the Honda Civic it's like 500 bucks for [TS]

01:42:05   the piece of pie flavored install it [TS]

01:42:08   is having a scratching you remember I'm [TS]

01:42:09   going with the scratch my bumper every [TS]

01:42:10   time and the end result of that after a [TS]

01:42:12   decade of driving is tremendously [TS]

01:42:14   scratched bumpers yeah we've got my car [TS]

01:42:16   my car my my wonderful pilot when in one [TS]

01:42:20   of our first weeks here in Austin we [TS]

01:42:24   were driving somewhere and somebody was [TS]

01:42:27   making a turn [TS]

01:42:28   they improperly actually we were driving [TS]

01:42:30   straight they didn't turn correctly they [TS]

01:42:32   went and they were trying to get around [TS]

01:42:34   a bus and kind of brushed against the [TS]

01:42:37   side of our car that it has you know [TS]

01:42:38   there's there some little indentation [TS]

01:42:41   dent crumpled mark thing on the side of [TS]

01:42:42   the car land so what are you gonna do [TS]

01:42:44   about it [TS]

01:42:45   car door door opens you get that you're [TS]

01:42:47   gonna get the door panel fixed you know [TS]

01:42:48   much that cost 1500 bucks [TS]

01:42:50   and what are you getting out of it a [TS]

01:42:52   nice you're looking door like functional [TS]

01:42:53   thing is one thing a pop a tire you [TS]

01:42:54   gotta get a fix yeah who's the car [TS]

01:42:56   anymore the engine has a problem that's [TS]

01:42:57   going to cause it to die you have to fix [TS]

01:42:59   it even if it costs a lot because you [TS]

01:43:00   want the engine to keep working but [TS]

01:43:01   cosmetic damage is repairing cosmetic [TS]

01:43:04   damages they realm of people with more [TS]

01:43:05   disposable income than I have and you [TS]

01:43:07   know what else if you lease if you lease [TS]

01:43:09   the car a lot of people listen to this [TS]

01:43:10   show lease it is not they charge you for [TS]

01:43:13   that stuff oh yeah oh you've got to get [TS]

01:43:15   that fixed [TS]

01:43:15   you better hope the you and you have to [TS]

01:43:17   carry full full coverage which you [TS]

01:43:19   should probably do anyway but you you've [TS]

01:43:21   got it and then you get a going you [TS]

01:43:22   could be inconvenience because you get [TS]

01:43:24   to go and drive out to the auto repair [TS]

01:43:25   the the body repair shop those body [TS]

01:43:28   shops are not located in nice places [TS]

01:43:30   near the shopping mall so you can you [TS]

01:43:32   know go to Barnes & Noble while you and [TS]

01:43:34   get some coffee [TS]

01:43:34   it's it's in like the whatever the worst [TS]

01:43:36   part of town even if you think that you [TS]

01:43:38   don't have a bad part of town where you [TS]

01:43:40   live that's where you'll have to go to [TS]

01:43:42   the body shop and you'll go to impugn [TS]

01:43:45   the reputation of body shop owners know [TS]

01:43:46   the owners are probably nice people they [TS]

01:43:48   just they just have to they just have to [TS]

01:43:51   locate their things way out in the [TS]

01:43:52   middle of nowhere behind that the big [TS]

01:43:55   iron gates so you go there and then you [TS]

01:43:57   sit down you wait and a guy comes out [TS]

01:43:58   and then he has to write up the estimate [TS]

01:43:59   the estimate takes forever and it comes [TS]

01:44:01   out as twice as high and you say well [TS]

01:44:03   I'm paying this out of pocket oh well [TS]

01:44:04   let me do another estimate for you then [TS]

01:44:05   and they come what do you want do you [TS]

01:44:07   want real parts or do an aftermarket [TS]

01:44:09   parts or what are aftermarket parts well [TS]

01:44:10   they're basically piece-of-crap parts [TS]

01:44:12   that are just like the originals but we [TS]

01:44:14   spray-paint them here and they won't [TS]

01:44:16   perfectly match but we'll paint other [TS]

01:44:18   parts of your car to make the match and [TS]

01:44:21   you better even better not like we'll go [TS]

01:44:23   through a regular car wash because the [TS]

01:44:24   paint will come off but no no it they're [TS]

01:44:27   fine and then you have that and in the [TS]

01:44:28   back of your mind you know that's not [TS]

01:44:30   going to be as good but you go with the [TS]

01:44:31   aftermarket parts because they're less [TS]

01:44:33   than half as much as the regular parts [TS]

01:44:35   so of course you go with them and they [TS]

01:44:36   can get them much much sooner and you [TS]

01:44:38   drop your car off and maybe your [TS]

01:44:40   insurance company gets you a loaner car [TS]

01:44:42   maybe they get you a rental car which is [TS]

01:44:43   going to suck and it's not going to have [TS]

01:44:45   the car seat in it and it's not going to [TS]

01:44:46   fit right and you're not going to be [TS]

01:44:48   able to do all the things you normally [TS]

01:44:49   do and then they're going to take two or [TS]

01:44:51   three times as long to get the repair [TS]

01:44:53   actually done on your car then then you [TS]

01:44:56   ever thought it would possibly take and [TS]

01:44:57   the insurance money isn't going to cover [TS]

01:44:59   everything because see when they took [TS]

01:45:02   that bumper off they found underneath it [TS]

01:45:04   there was more damage and they can try [TS]

01:45:06   to send it back to the insurance but if [TS]

01:45:08   you do that it's going to take an extra [TS]

01:45:09   week so do you just want us to do it now [TS]

01:45:11   yeah okay fine we'll do it I'll pay the [TS]

01:45:12   difference then they do it it comes back [TS]

01:45:14   it looks pretty good but now the door [TS]

01:45:16   creaks and it didn't used to creak and [TS]

01:45:18   you know you have your car back and [TS]

01:45:20   you've lost you know weeks and hours and [TS]

01:45:22   hours of your time and you've driven [TS]

01:45:23   around a crappy car or you can just [TS]

01:45:25   leave the dent well you can't leave it [TS]

01:45:27   down on a BMW Canyon I probably could [TS]

01:45:30   not I wouldn't be able to I never was [TS]

01:45:32   able to a Ferrari maybe not but I'm [TS]

01:45:35   willing to be tested like I say to [TS]

01:45:37   certain people in my life [TS]

01:45:39   the rule for driving is like the rule [TS]

01:45:41   for peas and potatoes on child's play [TS]

01:45:44   which what is the rush the cars don't [TS]

01:45:46   touch all right this thing if you think [TS]

01:45:49   about this if you dwell on this for a [TS]

01:45:51   while it really is mind boggling that we [TS]

01:45:54   have thousands and millions of metal [TS]

01:45:57   machines hurtling through our streets [TS]

01:46:00   and pretty much all the time would they [TS]

01:46:04   don't touch it's like the unwritten law [TS]

01:46:07   of driving everywhere except for maybe [TS]

01:46:09   India or something [TS]

01:46:10   sorry Indian listeners they think that [TS]

01:46:13   the term is Native American now down [TS]

01:46:15   valga the cars don't touch they don't [TS]

01:46:17   touch each other no touching of the cars [TS]

01:46:18   anywhere at any time no touching and [TS]

01:46:20   when they do touch it's it's a big deal [TS]

01:46:22   it's an accident don't you know it's [TS]

01:46:25   like an invisible barrier that we all [TS]

01:46:27   maintain in our minds like no touching [TS]

01:46:28   cars no touching and that's the rule I [TS]

01:46:30   try to live by and driving cars no [TS]

01:46:32   touching this if you don't touch you [TS]

01:46:33   don't have to deal with that [TS]

01:46:35   repair story that you just went through [TS]

01:46:36   there yeah but of course if you're a [TS]

01:46:38   billionaire you just throw that car when [TS]

01:46:39   you buy brand new one right or you have [TS]

01:46:41   your people take it for you and you did [TS]

01:46:42   one of your several other cars that are [TS]

01:46:44   at your disposal [TS]

01:46:45   exactly assuming they've been [TS]

01:46:46   appropriately detailed we've morphed [TS]

01:46:49   this into an after dark though yes well [TS]

01:46:51   anyway we will let this go now people [TS]

01:46:53   can follow John siracusa on Twitter s I [TS]

01:46:56   RAC u.s.a [TS]

01:46:59   on twitter i'm dan benjamin on twitter [TS]

01:47:01   this has been hypercritical share your [TS]

01:47:05   thoughts and comments with john go to [TS]

01:47:07   5x5 TV slash contact and to please rate [TS]

01:47:10   the show in itunes that we don't ask [TS]

01:47:13   that a lot but it really does help this [TS]

01:47:16   show it helps new people find the show [TS]

01:47:18   and that means more sponsors which means [TS]

01:47:21   we can keep doing the show so thanks [TS]

01:47:24   everybody for tuning in and have a great [TS]

01:47:26   week [TS]

01:47:40   you [TS]