63: Talking to the Bear


00:00:00   [Music] [TS]

00:00:02   this is hypercritical [TS]

00:00:04   a weekly talkshow ruminating on exactly [TS]

00:00:06   what is wrong in the world of Apple [TS]

00:00:09   related technologies and businesses [TS]

00:00:10   nothing is so perfect that it cannot be [TS]

00:00:14   complained about by my co-host John [TS]

00:00:17   siracusa I am Dan Benjamin today is [TS]

00:00:20   Friday April 13th Friday the 13th this [TS]

00:00:24   is episode number 63 we have two [TS]

00:00:28   sponsors we'd like to thank both of them [TS]

00:00:30   every me.com get harvest calm we will [TS]

00:00:34   tell you more about them as the show [TS]

00:00:35   goes on as always we also want to say [TS]

00:00:37   thank you very very much to join Khan [TS]

00:00:39   who provides the bandwidth for this and [TS]

00:00:41   many far episodes we host with them you [TS]

00:00:44   should too joint come on you live from [TS]

00:00:49   Skype 5 Skype 5 yes I don't know of them [TS]

00:00:53   all my settings are right I unchecked [TS]

00:00:55   the thing that said like automatically [TS]

00:00:57   adjust microphone something or other [TS]

00:01:00   good automatically adjust microphone [TS]

00:01:02   settings I unchecked that good but [TS]

00:01:04   otherwise I haven't tweaked it coz I [TS]

00:01:06   just got sick of the other skype so I [TS]

00:01:08   know I gotta find where the mute button [TS]

00:01:09   is in this interface it's probably the [TS]

00:01:11   little microphone thing mute your [TS]

00:01:13   microphone all right here we go let's [TS]

00:01:14   see hey it worked and I can actually see [TS]

00:01:18   when I muted oh wow yeah you were [TS]

00:01:21   struggling with that other one weren't [TS]

00:01:22   you yeah as a sec of it not working and [TS]

00:01:24   so now I'm dealing with this gigantic [TS]

00:01:26   interface that it I don't know whatever [TS]

00:01:29   but if it works we'll go with it so I [TS]

00:01:32   sound the same uh yeah it's a little [TS]

00:01:34   different and I'm tweaking your audio [TS]

00:01:36   right now I didn't make any other [TS]

00:01:38   changes to settings like I just in the [TS]

00:01:40   school installed Skype live and uncheck [TS]

00:01:42   that checkbox nothing else I touched [TS]

00:01:43   yeah but who knows what they're doing [TS]

00:01:45   different I know I mean that checkbox [TS]

00:01:47   wasn't even there in the old version so [TS]

00:01:48   you're right who knows knows new codecs [TS]

00:01:51   new other things whatever now doesn't [TS]

00:01:53   matter talking all right do you want [TS]

00:01:55   that to be part of the show or should we [TS]

00:01:56   start right now I'll leave it up to you [TS]

00:01:58   I'll leave it in all right how are you [TS]

00:02:01   doing fine good [TS]

00:02:04   sorry we're late getting a getting [TS]

00:02:06   started thank you for your patience no [TS]

00:02:08   problem how are things up there in [TS]

00:02:12   Newton Massachusetts they're just dandy [TS]

00:02:16   I'm looking at my notes for the show and [TS]

00:02:18   it looks it like exactly the same as [TS]

00:02:21   last week's show [TS]

00:02:22   then that's well knowing knowing full [TS]

00:02:25   well that last week was the perfect show [TS]

00:02:27   I expect another perfect show so for [TS]

00:02:30   people who weren't interested in the [TS]

00:02:32   topics last week as a reminder we talked [TS]

00:02:33   about Mac App Store upgrades and [TS]

00:02:35   readability I expect you also not like [TS]

00:02:38   this week's topics because it's going to [TS]

00:02:40   be a lot more stuff on Mac App Store [TS]

00:02:42   upgrades and readability and then at the [TS]

00:02:44   very very end I do have s we talked [TS]

00:02:46   about the flashback thing a little bit [TS]

00:02:48   maybe Instagram a little bit but who [TS]

00:02:51   knows if we'll even get to those so [TS]

00:02:53   that's my plan for today's show I like [TS]

00:02:55   that sounds good to me and the sums up [TS]

00:02:58   despite me saying that I didn't want any [TS]

00:03:00   more car follow-up it continues to [TS]

00:03:01   stream in I'm cutting most of it all I [TS]

00:03:04   just put it one or two little items of [TS]

00:03:07   car follow-up quick ones okay first one [TS]

00:03:10   is about parking in Paris this is three [TS]

00:03:15   shows ago talking about the cars not [TS]

00:03:16   touching right and some people said that [TS]

00:03:18   they you know they bump bumpers when [TS]

00:03:20   they're parking cars in Paris and then I [TS]

00:03:22   invited foolishly French people to [TS]

00:03:24   respond to me and tell me if this is [TS]

00:03:26   something that actually happens very [TS]

00:03:28   large volume of responses from people [TS]

00:03:30   the aisle these are the two themes that [TS]

00:03:33   I brought away from this feedback the [TS]

00:03:34   first theme is that the vast vast vast [TS]

00:03:37   majority of people who responded said [TS]

00:03:39   yes they really happens cars really do [TS]

00:03:41   push the bumpers against each other when [TS]

00:03:43   they're parking in Paris like I got [TS]

00:03:46   thing I only can remember one maybe two [TS]

00:03:48   people who said oh that doesn't happen [TS]

00:03:50   that person's crazy [TS]

00:03:50   and they're always sandwich by like [TS]

00:03:52   three other emails they came within the [TS]

00:03:54   same minute saying the opposite so I'm [TS]

00:03:57   assuming all these people who claim to [TS]

00:03:58   have either visited France or lived in [TS]

00:04:00   France for years or be French be French [TS]

00:04:02   citizens I'm trusting them and saying [TS]

00:04:03   yes this really does happen in France [TS]

00:04:04   and the other big theme that everybody [TS]

00:04:07   volunteered that I didn't ask about at [TS]

00:04:08   all was that the other thing to do in [TS]

00:04:11   Paris [TS]

00:04:12   specifically apparently maybe in all of [TS]

00:04:14   France but they all everyone kept saying [TS]

00:04:15   Paris is to leave the parking brake off [TS]

00:04:18   on your car mmm and you do this so that [TS]

00:04:21   when the cars try to squeeze in the [TS]

00:04:22   spots that they can like push your car [TS]

00:04:24   forward a little bit [TS]

00:04:25   not quite enough room with your parking [TS]

00:04:26   brake is off they'll just kind of nudge [TS]

00:04:27   your car forward to make room for [TS]

00:04:29   himself right and everybody volunteered [TS]

00:04:31   the spontaneous they don't know about [TS]

00:04:32   each other you know giving his [TS]

00:04:34   information we never mentioned it on the [TS]

00:04:35   show but like a good 60 or 70 percent of [TS]

00:04:38   the people who said yes cars do touch [TS]

00:04:40   felt compelled to add this bit about the [TS]

00:04:41   parking brake and it makes me think like [TS]

00:04:43   are there no Hills in Paris I've never [TS]

00:04:46   been to France I don't know maybe it's [TS]

00:04:48   very flat but it's just it's all it's [TS]

00:04:49   just like Florida in that way it's [TS]

00:04:51   totally flat there's no mountains [TS]

00:04:52   there's no curvature even to the road [TS]

00:04:55   it's all straight roads well the roads [TS]

00:04:58   are winding but it's like even if it's a [TS]

00:04:59   slight slope if you leave your car in [TS]

00:05:01   gear I guess it won't roll away but if [TS]

00:05:04   it's in gear can you push it with [TS]

00:05:06   another car easily to get the parking [TS]

00:05:07   brake I don't know I'm talking about a [TS]

00:05:09   stick shift car I don't know anyway [TS]

00:05:11   this this is apparently a thing so we'll [TS]

00:05:15   just leave that as it is someday I'll go [TS]

00:05:16   to France and I will investigate this in [TS]

00:05:18   person by trying to shove Park cars with [TS]

00:05:20   my hand and see if they really do roll I [TS]

00:05:22   can ask I get it my uncle is is French [TS]

00:05:24   from you know spent many years in Paris [TS]

00:05:27   and Brittany from there and he and my [TS]

00:05:31   aunt go back frequently I could ask them [TS]

00:05:33   if that's true yeah maybe it's changing [TS]

00:05:36   although some people did provide photo [TS]

00:05:37   evidence of like minis who have a second [TS]

00:05:40   bumper mounted higher to better meet [TS]

00:05:42   with the bumpers of the car because the [TS]

00:05:44   minis rear bumpers apparently very low [TS]

00:05:46   and doesn't really meet up well with [TS]

00:05:47   other cars bumpers so there was one [TS]

00:05:48   picture of a Mini with a second bumper [TS]

00:05:50   attached to it so that it had something [TS]

00:05:52   to properly meet with the other the [TS]

00:05:53   bumpers of the other cars okay that's [TS]

00:05:58   when someone sent me a link to a Google [TS]

00:06:02   Maps thing showing where all the car [TS]

00:06:03   manufacturing plants are and had and car [TS]

00:06:05   company headquarters and stuff in [TS]

00:06:07   Germany with like little pins dropped on [TS]

00:06:08   all of them neat so I'll put that in the [TS]

00:06:10   show notes because I figured that person [TS]

00:06:11   spent a while to make that little map I [TS]

00:06:13   had also some follow-up I remember we [TS]

00:06:15   were discussing the that you can go and [TS]

00:06:17   pick up your BMW and have the BMW [TS]

00:06:19   experience in North Carolina where they [TS]

00:06:22   have some kind of special plant it's [TS]

00:06:24   actually in South Carolina [TS]

00:06:26   yeah the Carolina people don't like it [TS]

00:06:28   when you get that mixed up right I lived [TS]

00:06:29   in North Carolina for a year or so and I [TS]

00:06:33   love North Carolina and I I did I was [TS]

00:06:36   aware at one point that it was in South [TS]

00:06:38   Carolina [TS]

00:06:40   but I I like North Carolina a little bit [TS]

00:06:43   better so I'm sorry I'm not a mistake [TS]

00:06:47   all right yes many people sent that [TS]

00:06:50   correction it is in South Carolina I [TS]

00:06:51   should have caught that too but like [TS]

00:06:52   they do tend to blend in my mind yeah as [TS]

00:06:55   they should they should all be called [TS]

00:06:57   North Carolina they just that's you know [TS]

00:07:00   better basketball I drove through both [TS]

00:07:02   those states multiple times but never [TS]

00:07:04   stopped except for gas all right so and [TS]

00:07:10   this was a follow-up to the after dark [TS]

00:07:13   to last show for some reason when we're [TS]

00:07:16   putting the link we in the after dark we [TS]

00:07:18   talked a little bit about PlayStation [TS]

00:07:19   games there was a bunch of links to [TS]

00:07:20   PlayStation bundles and they ended up in [TS]

00:07:21   the show and not in the after dark and [TS]

00:07:23   then people said what's with these [TS]

00:07:24   PlayStation links in the show notes did [TS]

00:07:25   you even talk about PlayStation on the [TS]

00:07:27   show so no I apologize for that though [TS]

00:07:30   that was actually discussed in the after [TS]

00:07:31   dark which you can find if you're [TS]

00:07:32   interested but related to that one [TS]

00:07:35   person sent me some information because [TS]

00:07:37   I mentioned the after dark that I was [TS]

00:07:38   reluctant to give Sony my credit card [TS]

00:07:40   number on the PlayStation Network [TS]

00:07:41   because of all the security problems [TS]

00:07:42   they've had and Gabriel pagan wrote in [TS]

00:07:45   to say that you don't have to give Sony [TS]

00:07:47   your credit card number you can buy a [TS]

00:07:49   gift card from Amazon and then enter the [TS]

00:07:52   gift card number into the PlayStation [TS]

00:07:53   Network so if you're not spooling to it [TS]

00:07:56   if you've decided not to spend $400 on a [TS]

00:07:58   PlayStation so you can play Shadow of [TS]

00:08:00   the Colossus eco The Last Guardian and [TS]

00:08:03   journey and the only thing stopping you [TS]

00:08:06   is that you didn't want to give your [TS]

00:08:07   credit card number to buy journey on PSN [TS]

00:08:10   now you don't have that problem you can [TS]

00:08:11   go to Amazon and buy the gift card and [TS]

00:08:13   the hilarious thing about this I put the [TS]

00:08:14   link in the show instead the gift card [TS]

00:08:16   that link that was provided by Gabriel [TS]

00:08:18   is that if you go and you buy a $10 gift [TS]

00:08:21   card it cost you $16.88 really yes it [TS]

00:08:25   does I'm looking at it right now [TS]

00:08:26   playstation network card subscription [TS]

00:08:29   length $10 format card prize 1688 and [TS]

00:08:33   it's not like Xbox like points or Wii [TS]

00:08:35   Points with some sort of conversion this [TS]

00:08:37   is just regular dollars you were only [TS]

00:08:38   getting $10 a value out of the $16 card [TS]

00:08:41   that's weird why does it cost more than [TS]

00:08:42   $10 maybe it's just supply and demand [TS]

00:08:44   and nobody wants to give their credit [TS]

00:08:46   card to Playstations [TS]

00:08:47   we have a captive audience these people [TS]

00:08:49   are so scared to enter their credit card [TS]

00:08:51   into the PlayStation Network that we can [TS]

00:08:53   actually charge them sixteen dollars for [TS]

00:08:54   a ten dollar card and they'll still do [TS]

00:08:55   it because that six dollars is worth [TS]

00:08:57   stir nothing to give Sony credit I [TS]

00:08:59   already gave Sony my credit card so I'm [TS]

00:09:01   already doomed but save yourself if you [TS]

00:09:03   want to send this extra six bucks maybe [TS]

00:09:05   you could find these cards are cheap you [TS]

00:09:06   know what you could also do is another [TS]

00:09:07   idea you could get a credit card that [TS]

00:09:10   you use exclusively or just the [TS]

00:09:13   PlayStation and or something you know [TS]

00:09:15   things that you really don't trust the [TS]

00:09:17   way that many of us have like a [TS]

00:09:18   throwaway email address you could have [TS]

00:09:20   essentially a card that you could watch [TS]

00:09:22   very very closely and if you see [TS]

00:09:24   anything strange ease immediately cancel [TS]

00:09:26   the card or or you know charge back [TS]

00:09:28   whatever it is I still have bad memories [TS]

00:09:30   of implementing credit card processing [TS]

00:09:32   I'm the first ecommerce store that I [TS]

00:09:34   that I broke myself [TS]

00:09:36   dealing with single-use credit card [TS]

00:09:38   numbers that used to be really popular [TS]

00:09:39   back and like the late 90s early 2000s [TS]

00:09:42   to remember those not really what were [TS]

00:09:44   they just like what they saw in [TS]

00:09:45   single-use yeah they would they would [TS]

00:09:47   issue you I don't know how it worked [TS]

00:09:49   like a card or like you went to a [TS]

00:09:50   website or something and you got a [TS]

00:09:51   credit card number that can only be used [TS]

00:09:53   one time and we like to generate you a [TS]

00:09:54   new credit card number so you wouldn't [TS]

00:09:55   have to worry about you number being [TS]

00:09:56   stolen but these one-time use numbers [TS]

00:09:58   didn't conform to the same standards as [TS]

00:10:01   the other numbers all your detection [TS]

00:10:02   algorithms are figuring out if it's a [TS]

00:10:03   Visa or whatever and they had different [TS]

00:10:05   processing requirements didn't behave [TS]

00:10:06   like regular cards and you had to be [TS]

00:10:08   careful and know if they were single-use [TS]

00:10:10   was that meant you couldn't charge them [TS]

00:10:11   a second time if you wanted to you know [TS]

00:10:13   use the same card number over again you [TS]

00:10:16   shouldn't store it and it was a big mess [TS]

00:10:17   but I they don't seem to be that popular [TS]

00:10:19   anymore I guess they're probably [TS]

00:10:20   annoying for customers but that would be [TS]

00:10:21   a similar example if they still have [TS]

00:10:23   these or if you still have one user the [TS]

00:10:25   one-time use number for your PSN thing [TS]

00:10:27   all right enough of that that me nobody [TS]

00:10:31   see talked about every day we see alerts [TS]

00:10:34   that service thing sends you a text and [TS]

00:10:36   we speculated about I said I was [TS]

00:10:39   wondering what their numbers were like [TS]

00:10:41   and the reason I was wondering is [TS]

00:10:42   besides seeing a tweet by Casey lists [TS]

00:10:44   sometime that day earlier and I couldn't [TS]

00:10:46   remember the numbers from it so quickly [TS]

00:10:47   after the show Casey reminded me of what [TS]

00:10:49   those tweets were and then after that [TS]

00:10:51   the WWC alerts Twitter account updated [TS]

00:10:54   tweeted updated numbers so as of [TS]

00:10:58   sometime around last week [TS]

00:11:01   Debbi day we see alerts claimed that [TS]

00:11:02   there are around 5,000 tickets available [TS]

00:11:04   ho WT we see that's an assumption I [TS]

00:11:06   guess because nobody knows except for [TS]

00:11:08   Apple but based on historical sales [TS]

00:11:10   that's how much they're expected to be [TS]

00:11:11   and wec alerts has 9000 subscribers so [TS]

00:11:14   far and that could be you know increased [TS]

00:11:17   by now so there you have it we also [TS]

00:11:20   should mention that some rumors about [TS]

00:11:22   dates had been posted one of them here [TS]

00:11:26   that I just talked about on amplified [TS]

00:11:28   show with with with Jim Dalrymple [TS]

00:11:30   I'll put it listen up oh you it was a [TS]

00:11:33   good one I'll put this into our show [TS]

00:11:35   notes as well but it's an article [TS]

00:11:36   actually came out February 2nd from Mac [TS]

00:11:39   rumors that simply has a screenshot of [TS]

00:11:42   the I believe this is the masconi's [TS]

00:11:46   event calendar and I'll put a link to [TS]

00:11:49   that if I can yeah there it is that [TS]

00:11:51   shows there is what is simply called a [TS]

00:11:53   corporate meeting which is code for WWDC [TS]

00:11:57   for June 11th through June 15th that's [TS]

00:12:00   been there forever though that's been [TS]

00:12:02   there for months right absolutely and [TS]

00:12:04   that is the only yeah I mean at least [TS]

00:12:07   since February if not longer but that is [TS]

00:12:09   the only law you know float levels one [TS]

00:12:13   through three are blocked off for a [TS]

00:12:14   convention slash trade show during that [TS]

00:12:18   time period and and as long as Apple [TS]

00:12:20   plans to have it at Moscone which why [TS]

00:12:22   wouldn't they but maybe they're not but [TS]

00:12:24   if they are that would seem like the [TS]

00:12:26   only time know that it would possibly do [TS]

00:12:29   it so I think those are the dates that [TS]

00:12:30   if you're planning on booking you know [TS]

00:12:32   on an early hotel or something you could [TS]

00:12:34   always cancel it but that seems like the [TS]

00:12:36   right time to do it I've had that in my [TS]

00:12:38   calendar since yeah I guess the [TS]

00:12:41   beginning of the year when we first saw [TS]

00:12:42   that but I'm not willing to make the [TS]

00:12:44   risk of actually starting to buy stuff I [TS]

00:12:46   mean even if you like balla stuff and [TS]

00:12:47   you were right what if you don't get a [TS]

00:12:48   ticket then well I won't be buying a [TS]

00:12:51   ticket but for you I think that would be [TS]

00:12:52   a trouble because you're very you have [TS]

00:12:54   made it clear on the show that you're [TS]

00:12:56   very interested in attending the [TS]

00:12:58   sessions I I have no interest in [TS]

00:13:00   attending it the sessions but I think I [TS]

00:13:04   will will likely be there because if for [TS]

00:13:07   no other reason this is the only time in [TS]

00:13:09   place where we will be in a city in town [TS]

00:13:12   where pretty much everybody who has a [TS]

00:13:14   show [TS]

00:13:14   on 5x5 or at least the shows if not [TS]

00:13:17   everybody at least it shows that I [TS]

00:13:19   co-host people with this the only time [TS]

00:13:21   we'll all be together so it makes sense [TS]

00:13:24   to go and I do do a 5x5 thing out there [TS]

00:13:27   what are you gonna do that we're all [TS]

00:13:29   going to be in WT received dutifully [TS]

00:13:31   attending session yeah but the the [TS]

00:13:32   sessions don't go very late into the [TS]

00:13:34   evenings they tenderly tend to end [TS]

00:13:36   before dinner [TS]

00:13:37   so having a having a dinner would be a [TS]

00:13:39   wonderful thing yeah we could do that [TS]

00:13:41   you're treating everybody right of [TS]

00:13:43   course [TS]

00:13:43   alright are you that concerned I mean [TS]

00:13:47   yes I of course I am but are you are you [TS]

00:13:50   that concerned well you might have to [TS]

00:13:51   chip 15 bucks into a dinner I mean I'll [TS]

00:13:53   yes I'm buying your dinner but [TS]

00:13:54   everybody's dinner but yeah it depends [TS]

00:13:56   on how much I end up paying for hotel [TS]

00:13:58   and everything like I managed to get a [TS]

00:14:00   pretty good deal last time but that's [TS]

00:14:01   especially you know if you're waiting [TS]

00:14:04   until after you get tickets to book your [TS]

00:14:07   hotel you know it's not at that point [TS]

00:14:11   what if they announce that the tickets [TS]

00:14:13   to go for sale like two weeks before it [TS]

00:14:15   happens and these these hotels I'll jack [TS]

00:14:17   up their prices as soon as they know [TS]

00:14:19   that there's some big event coming it's [TS]

00:14:20   just supply and demand of getting people [TS]

00:14:21   are demanding rooms yeah so I don't know [TS]

00:14:23   how much it was all going to run me it [TS]

00:14:24   could be expensive yeah you don't have [TS]

00:14:27   to worry about so I got an email this is [TS]

00:14:31   unrelated to anything but falls in the [TS]

00:14:33   follow up because it's I guess it relate [TS]

00:14:35   to the Mac App Store NIC Dirk wrote in [TS]

00:14:37   to tell me that he had this problem on [TS]

00:14:39   the national Dirk and ek first name dr k [TS]

00:14:43   last night that sounds like a really [TS]

00:14:45   cool movie villain name yes and he had [TS]

00:14:49   this problem that I've thought about a [TS]

00:14:51   few times when looking at app store [TS]

00:14:53   pages where he was looking at a game and [TS]

00:14:55   you know when you're on the App Store I [TS]

00:14:57   think this is an iOS game but it doesn't [TS]

00:14:58   matter though the stores look similar [TS]

00:14:59   and there on the left side is this [TS]

00:15:02   requirement section that tells you yeah [TS]

00:15:03   this is an iOS game is a requirement [TS]

00:15:05   section that tells you what this game [TS]

00:15:06   runs on and so there's some text there [TS]

00:15:09   and I assume that text is a good [TS]

00:15:10   question for Marco but I assume that [TS]

00:15:12   text is generated from the person who [TS]

00:15:14   puts up the app like check in a bunch of [TS]

00:15:16   checkboxes or somehow indicating what [TS]

00:15:18   devices the thing runs on maybe you can [TS]

00:15:20   even bake it into your application by [TS]

00:15:22   setting some things in Xcode or whatever [TS]

00:15:23   but the example from this game it says [TS]

00:15:26   requirements [TS]

00:15:26   compatible compatible with iphone ipod [TS]

00:15:29   touch and ipad requires iOS 3.1.3 or [TS]

00:15:32   later so that seems like you know that's [TS]

00:15:34   not something to develop a rope that's [TS]

00:15:35   just like the metadata along the left [TS]

00:15:37   side along with like title and rating [TS]

00:15:39   and all you know release date and [TS]

00:15:41   whatever right uh and he bought this [TS]

00:15:44   game because he has an iphone 3g running [TS]

00:15:46   iOS 4.2 which seems like it fulfills the [TS]

00:15:49   requirements do says iphone ipod touch [TS]

00:15:51   ipad and then the OS version is three [TS]

00:15:54   point one point three year later and [TS]

00:15:55   four point two is greater than that and [TS]

00:15:56   he's got an iphone 3g so it should be [TS]

00:15:58   fine so he bought it and it didn't run [TS]

00:15:59   in his phone and he complained about [TS]

00:16:01   Apple and the Apple refunded his [TS]

00:16:04   purchase which was nice and then he said [TS]

00:16:07   well you know why does your store tell [TS]

00:16:09   me that this should run and but it [TS]

00:16:11   doesn't and and he complained to the [TS]

00:16:13   developer tooling developers like oh [TS]

00:16:14   well if you look at the description for [TS]

00:16:16   the game this is the thing the developer [TS]

00:16:17   writes that's collapsed by default you [TS]

00:16:19   know it's under the click here and then [TS]

00:16:20   the more link and it expands down the [TS]

00:16:23   description the developer rights says [TS]

00:16:24   it's a game for the iPhone for iPad [TS]

00:16:29   iPhone 3GS and iPod Touch and the [TS]

00:16:31   developer wrote that and that is [TS]

00:16:32   accurate but why is that not reflected [TS]

00:16:34   in the requirements section and so Apple [TS]

00:16:37   said they would flag this for review and [TS]

00:16:38   try to figure out what's going on there [TS]

00:16:40   but I'm always suspicious of those [TS]

00:16:42   requirements and that's why I always [TS]

00:16:43   expand a little more link to read the [TS]

00:16:45   description and read the reviews and I [TS]

00:16:47   encourage everybody who's working who's [TS]

00:16:49   looking in the App Store to read the [TS]

00:16:51   descriptions and read some of the [TS]

00:16:54   reviews like sort by most critical or [TS]

00:16:55   something to figure out what the thing [TS]

00:16:57   this thing is really going to run on [TS]

00:16:58   your device or not especially for games [TS]

00:16:59   and stuff because sometimes they require [TS]

00:17:00   a particular CPU or GPU speed and stuff [TS]

00:17:02   like that so this is an area of the [TS]

00:17:05   store that Apple could stand to improve [TS]

00:17:07   and and I don't know how long ago this [TS]

00:17:08   example was but I looked up the game and [TS]

00:17:10   it's still like this like the thing on [TS]

00:17:11   the left side says something different [TS]

00:17:12   than the description which you can't see [TS]

00:17:14   because this claps by default so shame [TS]

00:17:18   on Apple there all right now finally Mac [TS]

00:17:21   App Store upgrades lots and lots of [TS]

00:17:24   feedback on oh yeah also lots of [TS]

00:17:26   feedback and readability too but we're [TS]

00:17:27   going to do a Mac App Store upgrades [TS]

00:17:28   first because I think I have more to say [TS]

00:17:30   about that [TS]

00:17:31   maybe we'll see Oh some of the chat room [TS]

00:17:34   said the requirements you're taking from [TS]

00:17:35   build settings and input appeal is for [TS]

00:17:36   device requirements oh by the way I miss [TS]

00:17:38   is great new I think everybody's going [TS]

00:17:40   be relieved to hear that in the chat [TS]

00:17:41   room I heard that but then I don't say [TS]

00:17:43   you're saying I think you're just [TS]

00:17:44   lurking I'm reading all right you make [TS]

00:17:48   news of a new skd feature what is skd [TS]

00:17:54   SDK all right typos anyway I can't [TS]

00:17:57   believe that people in the Chairman have [TS]

00:17:59   typos and I'm leaving again I don't sit [TS]

00:18:00   and yes I yeah yeah now that's it dude [TS]

00:18:02   that anyone is over so I tried to sort [TS]

00:18:08   the Mac App Store upgrades feedback into [TS]

00:18:10   themes I'll see how well I did here one [TS]

00:18:13   of the themes and a lot of the email [TS]

00:18:15   that I got was the idea that it seems [TS]

00:18:18   like Apple is acknowledging the [TS]

00:18:21   potential existence of upgrades in their [TS]

00:18:24   wording for the user interface and [TS]

00:18:27   particularly people point out in the [TS]

00:18:29   iTunes application for iOS apps where [TS]

00:18:31   the button that lets you update all your [TS]

00:18:33   applications it says download all free [TS]

00:18:35   updates and the fact that the word free [TS]

00:18:38   is there is like its distinguishing [TS]

00:18:40   between free updates and non free [TS]

00:18:42   updates now iTunes being the typical UI [TS]

00:18:44   mess that it is when you click on the [TS]

00:18:47   button next to download all free updates [TS]

00:18:48   the dialog box that appears that prompts [TS]

00:18:50   you for your password the button that [TS]

00:18:52   lets you continue doing the thing you [TS]

00:18:54   want to do is labeled by so that doesn't [TS]

00:18:57   make much sense to me use click the [TS]

00:18:58   button says free then you're enter your [TS]

00:19:00   pass when you click buy and I know if it [TS]

00:19:02   was my parents or something they would [TS]

00:19:03   be saying huh is this gonna charge me [TS]

00:19:05   more money for something I clicked on [TS]

00:19:06   and said free but the button says buy [TS]

00:19:08   you have to go yeah it's just hit by I [TS]

00:19:10   know it says buy is just the standard [TS]

00:19:12   dial at whatever so that's kind of a [TS]

00:19:13   mess but I'd notice that as well but I [TS]

00:19:17   don't how much you could read into that [TS]

00:19:18   maybe they're just trying to reassure [TS]

00:19:19   people that they're free and not trying [TS]

00:19:22   to distinguish between free updates and [TS]

00:19:24   a potential future non free update [TS]

00:19:26   I don't know but lots lots of people [TS]

00:19:27   latched on to that as their hope that [TS]

00:19:30   someday paid upgrades would be coming to [TS]

00:19:33   the store sheer a wild wrote in with a [TS]

00:19:37   good meta question he says our upgrades [TS]

00:19:40   widely understood a widely understood [TS]

00:19:41   notion for consumers that's something we [TS]

00:19:44   didn't talk about like for non nerds for [TS]

00:19:47   people who have never really bought [TS]

00:19:48   software before getting an iOS device or [TS]

00:19:50   before having a Mac with the Mac App [TS]

00:19:51   Store do they even understand [TS]

00:19:54   and what a paid upgrade is or an upgrade [TS]

00:19:58   at all like maybe their notion maybe the [TS]

00:20:01   notion of software actually does match [TS]

00:20:03   what Apple has been doing where you pay [TS]

00:20:06   some money or not for a thing that makes [TS]

00:20:09   an icon appear on your thing right and [TS]

00:20:13   if they understand that when the little [TS]

00:20:16   other little picture thing has a number [TS]

00:20:18   on it that it tells you there's updates [TS]

00:20:19   to your applications and you get a newer [TS]

00:20:21   version of thing and maybe you notice [TS]

00:20:22   like oh it looks a little different now [TS]

00:20:23   like they added stuff to work with [TS]

00:20:24   friends or there's you know really more [TS]

00:20:26   ads all over it or whatever like the [TS]

00:20:29   idea that newer versions are available I [TS]

00:20:32   think Apple makes that easy enough that [TS]

00:20:34   you could figure out how to make that [TS]

00:20:35   happen you know on your phone or on your [TS]

00:20:38   Mac or whatever but clearly nowhere in [TS]

00:20:41   that process is more payment taking [TS]

00:20:43   place and like you just get an updated [TS]

00:20:45   version of that app I don't even know if [TS]

00:20:48   people understand that especially in the [TS]

00:20:49   case where like if you do an upgrade and [TS]

00:20:50   like oh I like the old version better [TS]

00:20:52   they move buttons around or something [TS]

00:20:53   you know you do have to pay for it but [TS]

00:20:56   you wish you had the old version of [TS]

00:20:58   course an apple with the App Store [TS]

00:21:00   provides no way for you to say no easy [TS]

00:21:02   way our regular consumers say unknown [TS]

00:21:04   and I'm bringing me back to the old [TS]

00:21:05   version I guess they could restore from [TS]

00:21:06   a backup but even that I think it's too [TS]

00:21:07   complicated for the average person for [TS]

00:21:09   the average person if you figure out the [TS]

00:21:11   upgrades thing and get a new version of [TS]

00:21:13   the friends and you don't like it and [TS]

00:21:14   you wish you had the previous version [TS]

00:21:15   back I think you're immediately beyond [TS]

00:21:18   your capacity to get that done without [TS]

00:21:20   doing a little bit of research or [TS]

00:21:21   learning something and that might be [TS]

00:21:23   frustrating but certainly no part of [TS]

00:21:25   that experiences that you have to pay [TS]

00:21:26   again for this application and he points [TS]

00:21:33   out that on iOS you have this problem [TS]

00:21:34   where if you were to buy a second [TS]

00:21:36   version and you had data associated with [TS]

00:21:38   the application it's not easy for the [TS]

00:21:40   new version of the application to share [TS]

00:21:41   the data with the old one because [TS]

00:21:42   they're sandbox and everything so that's [TS]

00:21:44   a confusing thing as well but like by [TS]

00:21:46   not having paid upgrades it you know the [TS]

00:21:50   impression that you're giving users on [TS]

00:21:52   these platforms is that you buy an app [TS]

00:21:54   once and it's yours forever there's a [TS]

00:21:57   later feedback that gets that gets more [TS]

00:21:59   into this thing but I think that's a [TS]

00:22:00   good question of like lose this thing we [TS]

00:22:02   keep talking about grades because we're [TS]

00:22:03   all Mac users and we know about like [TS]

00:22:05   paying paying for a new version of [TS]

00:22:07   Photoshop [TS]

00:22:08   paying less than you would pay if you're [TS]

00:22:09   buying for the first time that upgrade [TS]

00:22:10   pricing I don't think that concept [TS]

00:22:11   exists in the mind of most consumers who [TS]

00:22:14   are like buying iPhones or whatever so [TS]

00:22:16   that's a good point [TS]

00:22:17   Steve Craig points out that paid [TS]

00:22:20   upgrades in the Mac App Store or the iOS [TS]

00:22:22   App Store would certainly be a big [TS]

00:22:23   crowd-pleaser to announce the WotC I [TS]

00:22:25   think it would be but I don't think that [TS]

00:22:28   makes it any more or less likely that's [TS]

00:22:29   really not how Apple Apple operates and [TS]

00:22:31   people like the idea that apples like [TS]

00:22:32   carefully planning something and like [TS]

00:22:34   all they're intentionally not giving us [TS]

00:22:35   paid upgrade because they want to [TS]

00:22:36   announce a B C and have it be exciting [TS]

00:22:38   it's not really the way they work I mean [TS]

00:22:41   they'll hold something back if they have [TS]

00:22:43   to of like a week or so or a month or so [TS]

00:22:46   and then maybe they'll announce it a [TS]

00:22:48   little early if it's landing on an event [TS]

00:22:49   like WTC but Apple decides when WotC is [TS]

00:22:52   and they certainly haven't been holding [TS]

00:22:53   for years this feature so they could [TS]

00:22:55   have something to announce at WABC it's [TS]

00:22:56   not the way that work once you get a WWC [TS]

00:22:59   is a new phone in iOS 6 preview but [TS]

00:23:02   probably you know that's not why we [TS]

00:23:05   don't hit it's not centered around [TS]

00:23:06   events that's not how that works [TS]

00:23:08   Chris Clark wrote in to tell me that the [TS]

00:23:11   the concept of one low price for [TS]

00:23:15   everything and no upgrades his making [TS]

00:23:17   him adjust his buying habits so he's an [TS]

00:23:19   aperture customer and so aperture used [TS]

00:23:21   to be like this $200 app or whatever it [TS]

00:23:23   was and then when I went into the App [TS]

00:23:24   Store the like hey it's 70 bucks and [TS]

00:23:25   there's no more upgrades it's just 70 or [TS]

00:23:27   80 bucks for everybody and so that [TS]

00:23:31   eliminates this by initially at a high [TS]

00:23:33   price and then get the upgrade to the [TS]

00:23:34   next version the lower price thing [TS]

00:23:35   everything is the lower price so yeah [TS]

00:23:37   welcome everybody make more people buy [TS]

00:23:38   software but now he's in a situation [TS]

00:23:40   where aperture 3 is already pretty old [TS]

00:23:42   this is like 2 years old and he's [TS]

00:23:45   reluctant to buy it because he knows [TS]

00:23:47   that if aperture 4 comes out like you [TS]

00:23:49   know in a couple months or something [TS]

00:23:50   which he thinks it's soon to be just [TS]

00:23:52   around the corner he's gonna have to buy [TS]

00:23:54   it all over again whereas if aperture 3 [TS]

00:23:57   was you know $200 but he knew he could [TS]

00:23:59   get an upgrade to aperture for 420 he [TS]

00:24:01   would buy aperture 3 now to get onboard [TS]

00:24:03   the upgrade train then paid a lower [TS]

00:24:05   price later so now he's kind of like [TS]

00:24:07   hesitant to buy because it's like if you [TS]

00:24:11   buy the old version the day before the [TS]

00:24:12   new version comes out there's you have [TS]

00:24:14   no recourse you don't get the new [TS]

00:24:16   version for a discounted price or free [TS]

00:24:18   or anything like that is like oh well [TS]

00:24:19   flex to be you right [TS]

00:24:20   whereas in the old model if you buy [TS]

00:24:22   Photoshop cs5 the day before CSX comes [TS]

00:24:25   out you can upgrade to CSX for a much [TS]

00:24:28   reduced price instead of having to pay [TS]

00:24:30   the full price for cs6 again and again I [TS]

00:24:32   think apples idea is well okay so lower [TS]

00:24:34   all your prices so that it's not painful [TS]

00:24:35   to get the new version no matter what [TS]

00:24:37   like lower your prices so that it's even [TS]

00:24:39   lower than the upgrade price would be [TS]

00:24:40   and isn't that doesn't make everybody [TS]

00:24:42   happy but people used to the old way [TS]

00:24:45   have new things to worry about there he [TS]

00:24:48   points out that maybe it's because he's [TS]

00:24:49   an Apple nerd and watch for upgrades and [TS]

00:24:50   things about this type of thing and [TS]

00:24:51   maybe it's not relevant at all to a [TS]

00:24:53   regular consumer and that's probably [TS]

00:24:54   true too but this is another example of [TS]

00:24:55   people who are used to one model of [TS]

00:24:57   software even just this is a consumer if [TS]

00:24:59   not as a developer might have trouble [TS]

00:25:01   adjusting to whatever the heck apples [TS]

00:25:02   trying to do especially since they seem [TS]

00:25:03   so reluctant to fully articulate what it [TS]

00:25:06   is they're trying to do had some [TS]

00:25:09   questions last time but in-app purchase [TS]

00:25:10   and how that relates to the Mac App [TS]

00:25:12   Store and I said it you know I didn't [TS]

00:25:14   know if it was in that gap store and you [TS]

00:25:15   said it was and it isn't in the Mac App [TS]

00:25:17   Store but subsequent feedback in me [TS]

00:25:18   actually looking at the documentation [TS]

00:25:19   afterwards has shown me that in-app [TS]

00:25:22   purchase isn't really a way to handle [TS]

00:25:25   paid upgrades at all there's two ways [TS]

00:25:27   you could do in-app purchase in the Mac [TS]

00:25:28   App Store the first one is where you're [TS]

00:25:31   unlocking features so you give them an [TS]

00:25:34   application and everything that that [TS]

00:25:36   application can do is already built into [TS]

00:25:38   the application and within in-app [TS]

00:25:41   purchase you could unlock functionality [TS]

00:25:43   right so you can have like the plain [TS]

00:25:45   version and then pay extra and it [TS]

00:25:47   unlocks all the pro features for [TS]

00:25:49   something isn't that like a paid upgrade [TS]

00:25:50   well no not really because the paid [TS]

00:25:51   upgrade is like you release a piece of [TS]

00:25:53   software and then you work for six more [TS]

00:25:55   months on version 2 of that software and [TS]

00:25:58   then you want to get some incremental [TS]

00:25:59   revenue from the people who've already [TS]

00:26:00   bought version 1 and if you're working [TS]

00:26:02   for 6 months that means the stuff you [TS]

00:26:03   finished at the end of those 6 months [TS]

00:26:04   isn't in the executable that the version [TS]

00:26:06   1 people have and I suppose you could [TS]

00:26:08   release a new version of version 1 and [TS]

00:26:10   with all these features locked into it [TS]

00:26:11   and then charge them to unlock it ah but [TS]

00:26:14   I don't I don't know how that like what [TS]

00:26:18   if your application is radically [TS]

00:26:19   different right then you give them [TS]

00:26:21   version 2 and our city got version 1 and [TS]

00:26:25   they've unlocked features in version 1 [TS]

00:26:26   then you give them version 2 but you [TS]

00:26:28   don't change the name of the application [TS]

00:26:29   so you get version 2 but it looks [TS]

00:26:30   totally different but now stuff is [TS]

00:26:31   locked again it's a strange [TS]

00:26:34   I don't think that's what Apple intends [TS]

00:26:36   in-app purchases to to be like as a [TS]

00:26:40   replacement upgrades and maybe they do [TS]

00:26:41   it's hard to tell again they don't [TS]

00:26:42   really express their intent with these [TS]

00:26:44   features but it's hard to tell like is [TS]

00:26:45   this how you expect to stop great or [TS]

00:26:46   applications to keep giving people new [TS]

00:26:48   executables with successively larger [TS]

00:26:51   portions of it hidden as locked away [TS]

00:26:55   things and then you pay inside the [TS]

00:26:59   application to unlock those new things [TS]

00:27:01   and then we give you a new version that [TS]

00:27:02   has I guess has even more stuff locked [TS]

00:27:04   and then you pay to unlock those things [TS]

00:27:06   what about the things you're unlocking [TS]

00:27:07   revisions to the current features I'm [TS]

00:27:09   just thinking as an app developer like [TS]

00:27:10   how would you manage this set of [TS]

00:27:12   features that have been progressively [TS]

00:27:14   unlocked because you're not always [TS]

00:27:15   adding feature sometimes you're refining [TS]

00:27:16   the old ones [TS]

00:27:17   so I don't quite see how that works and [TS]

00:27:20   especially if you're going to radically [TS]

00:27:22   alter your product like version 2 is [TS]

00:27:23   like a major overhaul from version 1 you [TS]

00:27:26   can't keep releasing to the same product [TS]

00:27:27   because you're kind of stomping on the [TS]

00:27:29   version 1 people's toes you know I'm [TS]

00:27:32   talk more about that a little bit too [TS]

00:27:34   the whole idea of letting people keep [TS]

00:27:36   using what they'd like to use instead of [TS]

00:27:37   being forced to upgrade and the second [TS]

00:27:39   model is where you for in-app purchase [TS]

00:27:42   you just provide content so you can't [TS]

00:27:43   provide executables you can't modify [TS]

00:27:45   your applications bundle as that book [TS]

00:27:47   calls it you can just provide like [TS]

00:27:49   levels or data that you can put them a [TS]

00:27:51   Documents folder and that obviously [TS]

00:27:52   doesn't really apply to doing an upgrade [TS]

00:27:53   to an application [TS]

00:27:54   I can't alter the executable or any part [TS]

00:27:57   of it I can just provide your data for [TS]

00:27:58   games and stuff that might work if [TS]

00:28:00   you're just giving you levels but for an [TS]

00:28:02   application you really need to alter the [TS]

00:28:03   executable to provide new features huh [TS]

00:28:09   some musings on wilshire please blog [TS]

00:28:12   which I have again put in the show notes [TS]

00:28:13   is a Mac App Store needs paid upgrades [TS]

00:28:16   thinking about it more afterwards and [TS]

00:28:17   reading all the feedback it creasing Lee [TS]

00:28:20   looks to me kind of like you know about [TS]

00:28:22   talking to the bear that sounds like [TS]

00:28:24   something you would know about talking [TS]

00:28:25   to the bear like smoking the bear thing [TS]

00:28:29   or that you never heard of that it's [TS]

00:28:32   like when you talk to a stuffed animal [TS]

00:28:35   bear yeah to work something out you're [TS]

00:28:38   talking to an inanimate object because [TS]

00:28:40   the act of explaining it helps you work [TS]

00:28:42   out but this is for people who don't [TS]

00:28:45   have like radio internet radio shows [TS]

00:28:48   yeah okay I haven't done that I don't [TS]

00:28:51   know if it's a stuffed bear or even know [TS]

00:28:52   if is the right thing but it's it's done [TS]

00:28:54   I don't recommend going to talking - [TS]

00:28:56   bear calm don't do that all right [TS]

00:28:59   actually do it I'll put it into the into [TS]

00:29:01   the show notes so getting away from the [TS]

00:29:07   well-known saying that I apparently [TS]

00:29:08   don't remember very well [TS]

00:29:10   looking at the blog it's kind of like [TS]

00:29:13   we'll Shipley's having a conversation [TS]

00:29:14   with himself about how he has to change [TS]

00:29:17   his business right like the act of [TS]

00:29:20   writing down it's kind of like when [TS]

00:29:22   you're going to complain to somebody [TS]

00:29:24   about something or writing a long email [TS]

00:29:26   to complain to them and as you write it [TS]

00:29:27   as you try to articulate and justify [TS]

00:29:31   your position you lead yourself to the [TS]

00:29:34   things you can do to get around it [TS]

00:29:37   uh and that this thing kind of reads [TS]

00:29:39   like that like here's how my business [TS]

00:29:41   works here's how the new model makes my [TS]

00:29:44   business not work the same way and [TS]

00:29:46   here's how I can't make money the same [TS]

00:29:48   way I used to he doesn't quite get to [TS]

00:29:50   and therefore a call he does a little [TS]

00:29:52   bit and therefore I would have to change [TS]

00:29:54   my business an x y&z way to continue to [TS]

00:29:57   make money I would not be able to [TS]

00:29:58   provide upgrades ongoing and have to [TS]

00:30:00   make new products because you know he [TS]

00:30:02   kind of touches on that a little bit but [TS]

00:30:03   that's that's how I'm starting to view [TS]

00:30:05   this and that's a lot of the people who [TS]

00:30:07   are don't really have much stake and it [TS]

00:30:10   developed like they're just consumers [TS]

00:30:11   they say well yeah I don't really care [TS]

00:30:13   if it's tough for consumers maybe Apple [TS]

00:30:14   doesn't either they're just saying not [TS]

00:30:15   you know just adjust Apple decides this [TS]

00:30:17   is what we're going to do and if [TS]

00:30:19   developers who just have to adjust to it [TS]

00:30:20   and that big blog post like that from [TS]

00:30:24   ville Shipley is kind of like him coming [TS]

00:30:26   to terms with how the old model is not [TS]

00:30:28   going to work for him and possible ways [TS]

00:30:30   that he can adjust to it he's also [TS]

00:30:32   complaining and saying look Apple if you [TS]

00:30:33   would just provide this feature then I [TS]

00:30:35   wouldn't have to adjust in this way and [TS]

00:30:36   we could continue to make money the [TS]

00:30:37   normal way we did and he also argues for [TS]

00:30:39   why he thinks the way he used to make [TS]

00:30:41   money is actually good for consumers in [TS]

00:30:44   terms of being able to make a major new [TS]

00:30:47   versions of a product instead of just [TS]

00:30:48   making one product and then quickly [TS]

00:30:50   moving on and saying well that's done [TS]

00:30:51   I'm never going to look at that product [TS]

00:30:52   again I don't care if there's obvious [TS]

00:30:53   areas where it can be enhanced you know [TS]

00:30:55   and it'll never get any better maybe [TS]

00:30:56   I'll just do bug fixes and moving on [TS]

00:30:58   because it's the only way I can [TS]

00:30:59   Oh another random point from the [TS]

00:31:04   interwebs Adam Hyland tweeted that both [TS]

00:31:08   me and Mark a lot of people addressing [TS]

00:31:10   both of us in a group on this topic are [TS]

00:31:12   missing the main distinction between the [TS]

00:31:13   iOS and the Mac App Store's volume [TS]

00:31:16   growth in the platform and I tweeted [TS]

00:31:17   back to him that I thought I understood [TS]

00:31:18   what he was getting at but then he made [TS]

00:31:19   another tweet that made me think that we [TS]

00:31:21   were talking about different things so [TS]

00:31:22   I'm still not sure exactly what he was [TS]

00:31:23   talking about but here's what I took [TS]

00:31:24   from that tweet uh and it's true that we [TS]

00:31:27   didn't talk about it when the platform [TS]

00:31:29   is growing rapidly new customers can far [TS]

00:31:32   outweigh upgrading customers so for [TS]

00:31:34   example on iOS who cares if the [TS]

00:31:37   customers you sold version one of your [TS]

00:31:39   product if you can't get any more money [TS]

00:31:40   from them just release a new version of [TS]

00:31:42   your product that all the original [TS]

00:31:44   pressures get for free that's a massive [TS]

00:31:46   you know awesome rewrite because the [TS]

00:31:50   amount of new people you're going to [TS]

00:31:51   sell to is so much bigger than the [TS]

00:31:53   amount of people use because it like a [TS]

00:31:54   hockey stick type growth graph so I [TS]

00:31:55   don't care if I don't get any money from [TS]

00:31:57   any existing customers my new customers [TS]

00:31:59   are where it's at is there's so many [TS]

00:32:00   more of them and if your platform is [TS]

00:32:02   growing with a hockey step hockey stick [TS]

00:32:04   type growth curve that works out fine [TS]

00:32:06   but the Mac platform even though it's [TS]

00:32:09   growing and it's growing faster than the [TS]

00:32:10   rest of the PC market is not a hockey [TS]

00:32:11   stick quite yet and so now existing [TS]

00:32:15   customers are a much more significant [TS]

00:32:16   portion of your customer base there [TS]

00:32:19   aren't 10 times as many new customers [TS]

00:32:21   ready and ready and waiting out there to [TS]

00:32:23   buy your product maybe it's only like 50 [TS]

00:32:27   percent more or 100 percent more [TS]

00:32:28   customers but not a thousand or ten [TS]

00:32:31   thousand and so you have to consider [TS]

00:32:33   like look I would really like to get [TS]

00:32:35   some incremental revenue for this six [TS]

00:32:37   months or years worth of work I did in [TS]

00:32:38   this application from the people who [TS]

00:32:40   already bought version 1 because I'm [TS]

00:32:42   delivering lots of value in if I give it [TS]

00:32:43   to them for free I'm how do i recoup my [TS]

00:32:46   costs are there enough new users to make [TS]

00:32:49   my money back and I think that is [TS]

00:32:51   important distinction and I don't think [TS]

00:32:53   it's lost on Apple but it's a kind of [TS]

00:32:55   it's kind of the reason you don't hear [TS]

00:32:56   iOS devs complaining quite as much about [TS]

00:32:58   this because on iOS especially in the [TS]

00:32:59   beginning this really was true so what [TS]

00:33:01   if you can't make money off the people [TS]

00:33:02   who already bought your app so many more [TS]

00:33:04   people buy iPhones every year like [TS]

00:33:05   scrolling like crazy that the existing [TS]

00:33:08   customers are just lost in the noise [TS]

00:33:09   whereas in the Mac platform it's much [TS]

00:33:12   more mature and not growing [TS]

00:33:13   fast at least so far and the Mac devs [TS]

00:33:16   are much harder hit by this type of [TS]

00:33:18   phenomenon and that's kind of why I [TS]

00:33:19   think you see them complaining about it [TS]

00:33:20   more than the iOS devs at this point [TS]

00:33:22   the Iowa steps complained like in theory [TS]

00:33:24   but in practice it like once they saw [TS]

00:33:29   that okay well like the new customers [TS]

00:33:31   are dominating anyway so I guess I can [TS]

00:33:32   just continue to go along and it'll be [TS]

00:33:34   okay on Marco show this week he [TS]

00:33:38   mentioned something that I meant to get [TS]

00:33:40   to in my discussion which is the Joel [TS]

00:33:45   Spolsky strategy letter five Roman [TS]

00:33:47   numeral five from way back when he talks [TS]

00:33:50   about commoditizing your compliments [TS]

00:33:51   which i think is not a concept that he [TS]

00:33:52   came up with but in typical Joel fashion [TS]

00:33:55   he's just explaining something from [TS]

00:33:57   economics or whatever or is a past [TS]

00:34:01   experience and sending it out to a wider [TS]

00:34:03   audience and Marco talked about this on [TS]

00:34:06   his show and I think it's a good point [TS]

00:34:07   about one of the things that Apple could [TS]

00:34:09   be trying to do I grabbed a few passages [TS]

00:34:11   from it so I can read it here because [TS]

00:34:13   Marco mentioned it but for people who [TS]

00:34:16   haven't read this article this is what [TS]

00:34:18   monetizing your confluence is about so [TS]

00:34:21   first a compliment is a product that I'm [TS]

00:34:23   quoting from Joel's thing here a [TS]

00:34:25   compliment is a product that you usually [TS]

00:34:26   buy together with another product gas [TS]

00:34:28   and cars or complements computer [TS]

00:34:29   hardware as a classic complement of [TS]

00:34:31   computer operating system babysitter's [TS]

00:34:33   are a complement of a dinner at fine [TS]

00:34:34   restaurant that's typical Joel humor [TS]

00:34:37   there so that's what a compliment is and [TS]

00:34:40   he says demand for a product increases [TS]

00:34:42   when the prices of prices of its [TS]

00:34:43   complements decrease for example flights [TS]

00:34:46   to Miami become cheaper demand for hotel [TS]

00:34:47   rooms in Miami goes up because more [TS]

00:34:49   people are flying to Miami in need of [TS]

00:34:51   room so in general a company's strategic [TS]

00:34:54   interest is going to be to get the price [TS]

00:34:56   of their compliments as low as possible [TS]

00:34:58   at the lowest theoretical sustainable [TS]

00:35:01   price would be commodity price the price [TS]

00:35:03   arises when you have a bunch of [TS]

00:35:04   competitors offering indistinguishable [TS]

00:35:05   goods so smart companies tried to [TS]

00:35:07   commoditize their products complements [TS]

00:35:09   right so if you look at Apple's stance [TS]

00:35:12   on software with that view and you [TS]

00:35:14   realize by just somebody looking Apple's [TS]

00:35:16   balance sheet that they make their money [TS]

00:35:17   selling hardware the obvious compliment [TS]

00:35:19   to hardware is software and according to [TS]

00:35:21   this theory it's an apples best interest [TS]

00:35:23   to commoditize software to make it as [TS]

00:35:25   low cost as [TS]

00:35:26   but because the MOR software its [TS]

00:35:30   customers can afford to buy and the more [TS]

00:35:32   software that's available the more [TS]

00:35:33   useful its hardware becomes so they [TS]

00:35:36   don't want every software product cost [TS]

00:35:38   hundreds of dollars because it makes [TS]

00:35:39   their hardware much less useful they [TS]

00:35:41   would like their complement software to [TS]

00:35:42   be a commodity super cheap really easy [TS]

00:35:44   to buy because the cheaper software is [TS]

00:35:49   the more useful their hardware products [TS]

00:35:51   are and therefore like the bigger profit [TS]

00:35:52   margins they can get on their hardware [TS]

00:35:53   or the more demand that will be for the [TS]

00:35:55   hardware because had to run the software [TS]

00:35:56   you need this piece of hardware so they [TS]

00:35:57   want to make the big fat profit margins [TS]

00:35:59   and they want once you get this piece of [TS]

00:36:01   hardware their customers to be able to [TS]

00:36:03   get all the compliments this hardware [TS]

00:36:05   really cheaply right the same way convoy [TS]

00:36:07   manufacturers was gas was like two cents [TS]

00:36:09   a gallon because that would make them [TS]

00:36:10   sell a hell of a lot more cars right [TS]

00:36:11   if the complement to cars was you know [TS]

00:36:14   like car insurance or gas was super [TS]

00:36:16   duper cheap they can sell a lot more [TS]

00:36:17   cars this is the basic economics right [TS]

00:36:20   now the the part that joel says at the [TS]

00:36:23   end here is that the idea you want the [TS]

00:36:25   you want the pricier accomplice to go as [TS]

00:36:27   low as possible to become a commodity [TS]

00:36:29   price and his definition of a commodity [TS]

00:36:31   price is when you have a bunch of [TS]

00:36:34   competitors offering indistinguishable [TS]

00:36:35   goods like you know oranges or commodity [TS]

00:36:37   or the because what's the difference in [TS]

00:36:39   one orange and other aren't just [TS]

00:36:40   something you're not talking about [TS]

00:36:41   artisanal hand massage hippie grown [TS]

00:36:44   oranges like for the most part you know [TS]

00:36:46   it's a commodity right there you know [TS]

00:36:48   that you're not distinguishing based on [TS]

00:36:50   and when i read this i think okay so [TS]

00:36:53   this can monetize in your competence [TS]

00:36:55   thing as an explanation of why apple [TS]

00:36:57   wants to drive down software prices and [TS]

00:36:58   all this business huh my question is is [TS]

00:37:01   this really how Apple sees third-party [TS]

00:37:02   developers can software ever be a [TS]

00:37:04   commodity because software is not [TS]

00:37:06   oranges it's not like oranges at all [TS]

00:37:08   that they're the goods are not [TS]

00:37:10   indistinguishable in fact I would say [TS]

00:37:12   the the range and variability of [TS]

00:37:14   software quality you know one [TS]

00:37:16   application compare the other is [TS]

00:37:17   tremendous it's bigger than perhaps in [TS]

00:37:18   any other endeavor like it's certainly [TS]

00:37:20   larger than the difference between the [TS]

00:37:21   best television you can buy and the [TS]

00:37:23   worst television you can buy the [TS]

00:37:24   difference between the worst app on the [TS]

00:37:26   App Store and the best app on the App [TS]

00:37:27   Store is tremendous like orders of [TS]

00:37:29   magnitude software is just simply not a [TS]

00:37:32   commodity so I don't think you can ever [TS]

00:37:33   get it down to commodity pricing and the [TS]

00:37:36   danger of driving the price of software [TS]

00:37:37   down to get more people to buy apps and [TS]

00:37:40   so they can derive more value from Apple [TS]

00:37:41   hardware there's lots of dangers in that [TS]

00:37:43   like for example if you keep driving the [TS]

00:37:46   price down to the point where your best [TS]

00:37:47   developers either don't survive or at [TS]

00:37:49   least don't thrive like because you're [TS]

00:37:51   taking away all their profits by trying [TS]

00:37:53   to drive the prices down then you're [TS]

00:37:55   lowering the average quality of the [TS]

00:37:57   applications available on the App Store [TS]

00:37:58   and that's bad for you is a hardware [TS]

00:38:00   vendor you want like Apple Rewards like [TS]

00:38:02   with the Apple Design Awards and what's [TS]

00:38:04   up they're trying to say they highlight [TS]

00:38:05   their best apps they've you know they [TS]

00:38:07   show like buy our hardware you can use [TS]

00:38:09   all these awesome applications well if [TS]

00:38:10   the people who make the awesomest of the [TS]

00:38:12   awesome applications can't make enough [TS]

00:38:15   money to keep making applications that [TS]

00:38:17   awesome and they have to like turn [TS]

00:38:18   things down and try to make them not [TS]

00:38:19   quite as good or make them not quite [TS]

00:38:21   have as many features or what that's bad [TS]

00:38:22   for Apple I don't think you can ever [TS]

00:38:24   software is not gasoline it's that you [TS]

00:38:26   know it may be the complement to their [TS]

00:38:28   hardware but it's not you can never get [TS]

00:38:30   it down to commodity pricing I think [TS]

00:38:32   it's really dangerous to even attempt to [TS]

00:38:35   get it down to like like there's a line [TS]

00:38:38   you can't just keep pushing the price of [TS]

00:38:39   that down through competition and so on [TS]

00:38:41   and so forth because Apple is trying I [TS]

00:38:44   think with Apple that's efforts to [TS]

00:38:45   highlight the best software products [TS]

00:38:47   that's Apple's effort to highlight the [TS]

00:38:49   good and to give the best competitors [TS]

00:38:51   ability the best software makers and [TS]

00:38:53   ability to make money but the other side [TS]

00:38:55   of those coin is all the other things [TS]

00:38:56   they seem to be doing to push prices [TS]

00:38:57   down and make it more difficult for [TS]

00:38:59   software vendors to be to continue to [TS]

00:39:01   sustain their businesses without [TS]

00:39:03   altering the way they do things to [TS]

00:39:05   reduce quality or reduce feature set or [TS]

00:39:07   both and as I said last show even if the [TS]

00:39:13   developers can survive and learn to [TS]

00:39:14   thrive the long-term effect may be the [TS]

00:39:17   complex feature-rich applications start [TS]

00:39:19   to dwindle replace kind of with like [TS]

00:39:21   single serving applications like wimpy [TS]

00:39:23   little apps because the developer said [TS]

00:39:25   well there's no money in continuing to [TS]

00:39:27   iterate on this application to make [TS]

00:39:28   version 2 much better and add these [TS]

00:39:29   features because we can't get we don't [TS]

00:39:31   have a good way to make new revenue yet [TS]

00:39:33   so let's just start a new application [TS]

00:39:34   there's something entirely different and [TS]

00:39:35   you end up with this long trail of kind [TS]

00:39:37   of applications that were made in a year [TS]

00:39:39   or two and sold for awhile and a bug fix [TS]

00:39:41   a little bit but never really got any [TS]

00:39:43   better and then you got to move on to [TS]

00:39:44   the next one because you can't make any [TS]

00:39:45   money off the long term commitment of [TS]

00:39:47   that app Marco tweeted today about it's [TS]

00:39:51   in a series of tweets and I highlighted [TS]

00:39:53   one of them here [TS]

00:39:54   I think he was responding to someone [TS]

00:39:55   else's said it's not a race to the [TS]

00:39:56   bottom talking about the prices you know [TS]

00:39:58   like how everyone's price is going down [TS]

00:40:00   down down it's a shift towards simpler [TS]

00:40:02   apps a la carte so instead of having one [TS]

00:40:04   big honkin complicated application has [TS]

00:40:06   continually revised which again Elijah [TS]

00:40:08   we talked about how Apple may be trying [TS]

00:40:09   to discourage the idea of companies [TS]

00:40:11   building built around a single app that [TS]

00:40:13   an app to just get bigger and more [TS]

00:40:14   feature-rich as time goes on Marco says [TS]

00:40:17   is to shift toward simpler apps on the [TS]

00:40:18   Alucard idea I think is that you buy [TS]

00:40:21   multiple smaller apps instead of buying [TS]

00:40:23   one thing Hawking app that keeps getting [TS]

00:40:25   revised in the UK do keep upgrading that [TS]

00:40:28   that's another way of saying the same [TS]

00:40:30   thing but I my position is that the [TS]

00:40:31   complicated apps is a place for them [TS]

00:40:33   shift old simpler is good but especially [TS]

00:40:35   on a platform like iOS where if you have [TS]

00:40:38   a bunch of small applications getting [TS]

00:40:39   them to interoperate and communicate [TS]

00:40:41   with each other is not particularly easy [TS]

00:40:42   not easy to get things to share data [TS]

00:40:44   this is a longtime complaint about iOS [TS]

00:40:47   presumably iOS 6 will address this in [TS]

00:40:49   some way uh it's not like UNIX where you [TS]

00:40:52   have a bunch of single simple single [TS]

00:40:53   purpose tools that all work together I [TS]

00:40:58   because it's very difficult to make [TS]

00:41:00   individual applications work together [TS]

00:41:01   because their sandbox that I don't have [TS]

00:41:02   a good way to share data there's no [TS]

00:41:03   shared location for documents right so [TS]

00:41:06   if that's apple's plan they're executing [TS]

00:41:07   it poorly they are getting simpler [TS]

00:41:10   single serving apps they're not getting [TS]

00:41:12   the benefits of them working together [TS]

00:41:19   god this goes on forever I have more do [TS]

00:41:22   you want to do a sponsor before I go on [TS]

00:41:23   done with this yeah you know we probably [TS]

00:41:25   should it's about that time forty [TS]

00:41:28   minutes in we'll do our 20 minutes [TS]

00:41:30   sponsor break now harvest painless time [TS]

00:41:35   tracking talked about these guys before [TS]

00:41:36   they're back and they're they're just as [TS]

00:41:39   awesome we use these guys too for all of [TS]

00:41:42   our time tracking stuff and they really [TS]

00:41:45   are great and the main thing the main [TS]

00:41:46   word I've been emphasizing when you [TS]

00:41:48   think of these guys is painless they [TS]

00:41:52   make time tracking painless because [TS]

00:41:53   nobody likes to do it nobody wants to [TS]

00:41:56   track their time but you want to be fair [TS]

00:41:58   about it whether you're an employer who [TS]

00:42:01   has people reporting time for you or [TS]

00:42:03   whether you're an employee or somebody [TS]

00:42:06   who has too [TS]

00:42:06   bill they're clients this is a great [TS]

00:42:09   solution for doing those things and more [TS]

00:42:12   a given example and this the angle I [TS]

00:42:15   haven't really talked about that much [TS]

00:42:16   but I have people who work for me when I [TS]

00:42:18   want to track their time I give them an [TS]

00:42:21   account on my harvest setup they go in [TS]

00:42:23   they track their time I create a project [TS]

00:42:25   I create the billable hours I can keep [TS]

00:42:27   track of everything and then I know at [TS]

00:42:30   any given time exactly what the people [TS]

00:42:32   have been working on how much time [TS]

00:42:34   they've spent on it and how much that's [TS]

00:42:35   going to cost me and from their side [TS]

00:42:38   they know what they're billing for and [TS]

00:42:40   there are tons of great apps that [TS]

00:42:42   harvest has made to make this even [TS]

00:42:44   easier [TS]

00:42:45   there's the iPhone app you put that on [TS]

00:42:46   your iPhone you can track time right [TS]

00:42:48   there all connects to the website [TS]

00:42:49   Android app for that too sure of course [TS]

00:42:51   they have their main interface has [TS]

00:42:53   always been via the web now they've got [TS]

00:42:54   a new native Mac App harvest format I've [TS]

00:42:58   told you about this before but it's [TS]

00:43:00   really smart you start working on [TS]

00:43:01   something you get interrupted you have [TS]

00:43:03   to take a phone call you go downstairs [TS]

00:43:04   to lunch whatever it is and you realize [TS]

00:43:06   oh I left that thing running I can't [TS]

00:43:09   build for that thirty minutes while I [TS]

00:43:10   was gone the apps smart it knows you've [TS]

00:43:12   been idle same with your eye chat client [TS]

00:43:13   knows you've been idle and subtract that [TS]

00:43:16   time and not wrongfully bill it to your [TS]

00:43:18   customer tons of great stuff like that [TS]

00:43:19   they've thought of everything so all of [TS]

00:43:22   this is you get a free 30-day trial with [TS]

00:43:24   it so go to get harvest comm slash 5x5 [TS]

00:43:28   that's where you go to sign up after [TS]

00:43:31   your trial periods up thirty days later [TS]

00:43:33   you want to keep using it you want to [TS]

00:43:34   sign up excellent do it use a code five [TS]

00:43:36   by five at checkout and you get 50% off [TS]

00:43:39   your first month not bad so go check it [TS]

00:43:42   out get harvest comm slash 5x5 50% off [TS]

00:43:47   50% off the big percent yeah that's [TS]

00:43:51   almost half almost continuing this so I [TS]

00:43:58   left this one for last this big feedback [TS]

00:44:00   because I think it sums up a lot of [TS]

00:44:02   issues we just talked about this is from [TS]

00:44:03   Adam drew and I think it just came in [TS]

00:44:04   just before the show he says the way I [TS]

00:44:07   see it Apple is trying to reshape the is [TS]

00:44:09   V slash developer world whenever C is V [TS]

00:44:11   I think this is a PC guy because that's [TS]

00:44:13   what they call and indie developers over [TS]

00:44:14   on the PC side independent software [TS]

00:44:16   vendor reshaping the is V slash [TS]

00:44:19   developer world to be more [TS]

00:44:20   the more centric fact is the old system [TS]

00:44:22   is very good for developers not but not [TS]

00:44:24   very good for customers it leads to [TS]

00:44:25   large expensive software projects that [TS]

00:44:27   are slow to change slow to evolve and [TS]

00:44:28   are hard to use the old model of high [TS]

00:44:32   initial price and medium to high upgrade [TS]

00:44:33   price encourages developers to write and [TS]

00:44:35   curate large decades-old software like [TS]

00:44:37   Pro Tools MS Office and Photoshop that's [TS]

00:44:40   true uh I'm not quite sure I agree with [TS]

00:44:44   his well continued reading here he's [TS]

00:44:50   saying their price far too high for [TS]

00:44:51   individuals they're slow to innovate [TS]

00:44:53   slow to adapt to changes in our [TS]

00:44:54   outclassed by smaller more nimble [TS]

00:44:55   projects like GarageBand I life--and [TS]

00:44:57   Pixelmator they're older than things [TS]

00:45:00   like GarageBand iLife and Pixelmator but [TS]

00:45:03   when I think about something like [TS]

00:45:04   Photoshop in particular here it's old [TS]

00:45:09   because it's been around forever but at [TS]

00:45:11   one point I was like I don't know in the [TS]

00:45:12   early 90s late 80s it's really old [TS]

00:45:15   application but compared Photoshop 1.0 [TS]

00:45:18   to Photoshop cs6 like you the fact that [TS]

00:45:21   they both are called Photoshop and you [TS]

00:45:23   might see some common tools in the [TS]

00:45:24   palette it's the only thing really [TS]

00:45:25   joining those things together [TS]

00:45:27   they're worlds apart I don't think the [TS]

00:45:30   the idea that like Photoshop can make [TS]

00:45:33   the 1.0 and they just have to bribe free [TS]

00:45:36   upgrades that for that forever or they [TS]

00:45:37   have to produce Photoshop 2.0 and make [TS]

00:45:39   people buy it as a separate product and [TS]

00:45:41   deal with the confusion that's entailed [TS]

00:45:43   with having both those things available [TS]

00:45:44   at the same time and so on and so forth [TS]

00:45:46   if you can't build a company around like [TS]

00:45:49   building up expertise getting the best [TS]

00:45:50   image processing software developers [TS]

00:45:53   that you can hire and building a company [TS]

00:45:56   around making an awesome image [TS]

00:45:57   application and providing paid upgrades [TS]

00:46:00   to it that's what makes you get from 1.0 [TS]

00:46:01   to cs6 I don't know if you can get from [TS]

00:46:03   one point over to CSX if every time you [TS]

00:46:05   want to add to add a major feature like [TS]

00:46:07   oh I don't know adding layers in [TS]

00:46:08   Photoshop 3 or something or whatever [TS]

00:46:09   version that came out and do you have to [TS]

00:46:12   say ok well we're just going to put an [TS]

00:46:15   additional product up called Photoshop [TS]

00:46:16   three but Photoshop 2 is available when [TS]

00:46:19   you search for Photoshop on the shore [TS]

00:46:20   store we hope that Apple will sort them [TS]

00:46:22   correctly and we hope you won't [TS]

00:46:23   accidentally buy Photoshop 2 and then be [TS]

00:46:24   upset and demand a refund because we [TS]

00:46:27   have to pay for the 30% on the refunds [TS]

00:46:29   and you know it's it's kind of a mess [TS]

00:46:31   there and it I like the idea [TS]

00:46:34   software products evolving over years [TS]

00:46:36   and years and decades and decades and [TS]

00:46:38   getting better because it allows the [TS]

00:46:39   company making them to to specialize and [TS]

00:46:42   to hire the best kind of developers for [TS]

00:46:43   that kind of application I don't think [TS]

00:46:44   you arrive at cs6 you know just by a [TS]

00:46:49   company other than Adobe saying we're [TS]

00:46:52   going to make something is better than [TS]

00:46:53   Photoshop we're going to make something [TS]

00:46:54   it's better than Photoshop cs6 and we're [TS]

00:46:57   just going to come with it out with it [TS]

00:46:58   out of the blue even Pixelmator which [TS]

00:47:00   owes a lot to Photoshop didn't come out [TS]

00:47:02   of the blue it's has several major [TS]

00:47:03   versions it just so happens that the Mac [TS]

00:47:06   App Store came along like kind of in the [TS]

00:47:07   middle of its life and it just made the [TS]

00:47:09   Mac App Store version like a paid [TS]

00:47:10   upgrade you know it's not a paid upgrade [TS]

00:47:13   it's like well you had the old version [TS]

00:47:14   before the Mac App Store existed well [TS]

00:47:15   now the Mac App Store exists to buy our [TS]

00:47:17   version but Ken Pixelmator continued to [TS]

00:47:20   rev its application so that Pixelmator [TS]

00:47:23   you know 10 20 years from now is to [TS]

00:47:26   Pixelmator 1.0 as photoshop 1.0 is to [TS]

00:47:29   Photoshop cs6 I don't know if they can [TS]

00:47:31   sustain that kind of development and I [TS]

00:47:33   don't think the kind of development is [TS]

00:47:34   necessarily bad the idea that it makes [TS]

00:47:37   that they're slow to evolve and hard to [TS]

00:47:39   use any legacy code base has problems [TS]

00:47:42   like it took you know Adobe had those [TS]

00:47:43   dark years where it was hadn't gone it [TS]

00:47:46   was still carving and they didn't want [TS]

00:47:47   to go Coco and they had all these these [TS]

00:47:48   problems with it right but you know I [TS]

00:47:52   look at the end points and I say I don't [TS]

00:47:55   know if there are any slower to evolve [TS]

00:47:56   in anybody else's cs6 compared to like [TS]

00:47:58   Photoshop CS if you look at any other [TS]

00:48:01   application that same time span do you [TS]

00:48:03   see a similar amount of improvement [TS]

00:48:05   there because maybe people will say that [TS]

00:48:08   well Photoshop was so hideous that [TS]

00:48:10   that's why we like it so much better now [TS]

00:48:12   that it was so slow and had so many bugs [TS]

00:48:14   and it was all gross and now they've [TS]

00:48:15   gotten rid of those and were just so [TS]

00:48:16   happy that it's better but I think that [TS]

00:48:19   type of change is funded by the ability [TS]

00:48:21   to get upgrade fees from people many [TS]

00:48:25   people in chat room are saying that it's [TS]

00:48:26   totally possible for a Pixelmator to [TS]

00:48:28   follow the same path and do it even [TS]

00:48:30   better but they're just a younger [TS]

00:48:32   company it's like I mean my life is a [TS]

00:48:34   good example I let the current version [TS]

00:48:36   of my life compared to the first version [TS]

00:48:37   of my life there's a tremendous [TS]

00:48:38   difference then obviously Apple is [TS]

00:48:39   subsidizing AI life with its hardware [TS]

00:48:41   sales and giving it away for free [TS]

00:48:43   they don't have upgrade pricing if you [TS]

00:48:44   want the new version of my life you buy [TS]

00:48:45   it outright so that I think is a bad [TS]

00:48:48   example but if they were an independent [TS]

00:48:50   software company and had they had to [TS]

00:48:51   develop iLife and sell it on its own [TS]

00:48:53   they could not sell it for the price [TS]

00:48:54   they sell like it's subsidized it's [TS]

00:48:55   subsidized software so I don't think [TS]

00:48:57   it's fair to compare AI life to [TS]

00:48:58   something like Photoshop or word and say [TS]

00:49:00   see Apple can go but apples got massive [TS]

00:49:03   profits from its hardware to dump into [TS]

00:49:05   AI life and GarageBand all that other [TS]

00:49:06   stuff that's out there so he continues [TS]

00:49:10   instead of coming up with new apps that [TS]

00:49:12   are focused and streamlined when a new [TS]

00:49:13   use case for rents itself these [TS]

00:49:14   developers and many others find a way to [TS]

00:49:16   cram features into their flagship [TS]

00:49:17   flagship prop this is bad for consumers [TS]

00:49:18   because it keeps prices artificially [TS]

00:49:20   high and software bloated enough using [TS]

00:49:22   many people wanted me to talk about [TS]

00:49:24   iTunes but you want to talk about [TS]

00:49:25   cramming features into a flagship [TS]

00:49:27   product instead of making a new product [TS]

00:49:29   iTunes would be a great example there [TS]

00:49:30   and that's free for everybody and never [TS]

00:49:31   cost any money so I don't think that [TS]

00:49:35   practice is solved by a new business [TS]

00:49:37   model people do that because that's [TS]

00:49:39   something that they like to do and it [TS]

00:49:40   upsets us but it happens even in free [TS]

00:49:43   software that has nothing to do with [TS]

00:49:44   upgrade pricing or anything you know [TS]

00:49:46   iTunes is the best example of that but [TS]

00:49:48   again this is a real phenomenon a big [TS]

00:49:49   applications I mean use the last time [TS]

00:49:51   like adding every possible button to the [TS]

00:49:52   word toolbar making word this big [TS]

00:49:54   monster application every year you got [TS]

00:49:55   to think of something else to add to [TS]

00:49:56   word and then you come up with the [TS]

00:49:57   ribbon you like o has rearranged all the [TS]

00:49:59   buttons and make it totally different [TS]

00:50:00   then revise it but it becomes like a [TS]

00:50:02   treadmill where this is your cash cow [TS]

00:50:04   and you have to find some way to make a [TS]

00:50:05   new version that is the anti-pattern of [TS]

00:50:08   long term software but I think getting [TS]

00:50:11   is saying therefore we have to get rid [TS]

00:50:13   of that model is throwing out the debut [TS]

00:50:15   of the bathwater probably not the best [TS]

00:50:17   idea see what else we've got here [TS]

00:50:21   Photoshop 1.0 released in 1994 Macintosh [TS]

00:50:24   exclusively there you go so andrew says [TS]

00:50:28   I find it likely the Apple knows exactly [TS]

00:50:30   what they're doing they're telling the [TS]

00:50:31   Adobe's Microsoft's and digit designs of [TS]

00:50:33   the world that things are different now [TS]

00:50:34   price your apps so regular people can [TS]

00:50:35   buy them and make them more focused on [TS]

00:50:37   coherent or go elsewhere I think that's [TS]

00:50:38   a great thing I've never even considered [TS]

00:50:40   purchasing Photoshop due to the [TS]

00:50:41   obviously over to the top price but I [TS]

00:50:43   gladly purchase Pixelmator I'll never [TS]

00:50:45   buy Pro Tools but I love GarageBand I'll [TS]

00:50:47   never buy microsoft office but I own [TS]

00:50:48   Pages and Numbers if you don't need a [TS]

00:50:51   big powerful application and you can get [TS]

00:50:53   by with a lesser one and of course you [TS]

00:50:54   like lower pricing but doesn't mean that [TS]

00:50:56   people don't have you told everyone is [TS]

00:50:57   using Photoshop now that Photoshop is [TS]

00:51:01   gone and for now on you have to use some [TS]

00:51:02   alternative that's half the price of [TS]

00:51:04   which there are many not these are bad [TS]

00:51:06   applications but this kind of a reason [TS]

00:51:08   that Photoshop has most of the features [TS]

00:51:10   in it that it has and if you told all [TS]

00:51:11   the people in the world using Photoshop [TS]

00:51:13   right now they have to use Pixelmator [TS]

00:51:14   many of them would have extreme [TS]

00:51:15   difficulty getting their jobs done and [TS]

00:51:17   not just because they don't know how [TS]

00:51:18   about exclamative works it just doesn't [TS]

00:51:19   have all the features of Photoshop [TS]

00:51:21   if Pixelmator had all the features of [TS]

00:51:23   Photoshop I don't think it would it [TS]

00:51:24   could be the same price things you need [TS]

00:51:27   many many more developers even if one of [TS]

00:51:29   the features is runs on a platform [TS]

00:51:31   rather than Mac OS 10 you know so I [TS]

00:51:34   don't think that's an apples to apples [TS]

00:51:36   comparison i i think the Pixelmator and [TS]

00:51:39   applications like acorn and stuff are [TS]

00:51:40   filling a role that wasn't filled by [TS]

00:51:42   Photoshop it was never arguably filled [TS]

00:51:44   by Photoshop which is an application for [TS]

00:51:45   someone who's not a professional graphic [TS]

00:51:46   designer who just wants to do some [TS]

00:51:47   graphic stuff and that's a good role for [TS]

00:51:49   that but it doesn't mean that [TS]

00:51:49   applications like Photoshop have no [TS]

00:51:52   longer have a purpose in this new world [TS]

00:51:53   and therefore we don't care what happens [TS]

00:51:55   to them they could just go away for all [TS]

00:51:56   we care [TS]

00:51:57   and Pixelmator is the new way to go it's [TS]

00:51:59   just a different type of application [TS]

00:52:01   it's not it's not they're not failing [TS]

00:52:04   the same role for the same people so [TS]

00:52:08   pricing issues aside oh actually I [TS]

00:52:11   should finish up his thing was he has a [TS]

00:52:12   conclusion here he says the developers [TS]

00:52:16   need to stop thinking about what will [TS]

00:52:17   quickly net them the most sales and [TS]

00:52:18   start thinking about what will best [TS]

00:52:19   serve customers the sales will follow I [TS]

00:52:21   think the Apple success has proven that [TS]

00:52:22   I don't think their developers are [TS]

00:52:25   trying to net a quick profit they were [TS]

00:52:26   trying to do that it'd be a totally on [TS]

00:52:28   board with making a single serving act [TS]

00:52:29   that six months it develops you cash [TS]

00:52:31   Anna and you move on to the next thing [TS]

00:52:32   you just abandon it it's maybe it'll get [TS]

00:52:34   bug fix upgrades that's it it'll never [TS]

00:52:36   get significantly better that's it's the [TS]

00:52:39   opposite of what you know that's that's [TS]

00:52:41   if they just wanted to get a quick buck [TS]

00:52:43   they'd be all on board with that but [TS]

00:52:44   they don't want to do that they want to [TS]

00:52:46   make version one of their app and then [TS]

00:52:47   see the obvious features that need to be [TS]

00:52:49   added for version two and accept [TS]

00:52:50   feedback from people who never make an [TS]

00:52:51   awesome version too and they want to [TS]

00:52:52   spend like a year or six months making [TS]

00:52:54   an awesome version too at the end of [TS]

00:52:55   that they don't want to have to rely on [TS]

00:52:57   hockey stick growth of the platform to [TS]

00:52:59   give them any money they want to be able [TS]

00:53:00   to get they don't I should the customers [TS]

00:53:03   get that version for free this is [TS]

00:53:05   something that lots of people I guess [TS]

00:53:07   who aren't nerds or developers [TS]

00:53:09   like they think it's the same product [TS]

00:53:12   they think well I bought this product [TS]

00:53:14   and now people should toil endlessly as [TS]

00:53:16   their full-time job to improve this [TS]

00:53:19   product for me forever for free that [TS]

00:53:21   doesn't make any sense that doesn't work [TS]

00:53:22   it like when I buy a 2002 Honda Civic I [TS]

00:53:25   don't get the 2003 Honda Civic for free [TS]

00:53:26   I don't get to bring my Civic in and [TS]

00:53:28   have them retrofit it and upgrade it to [TS]

00:53:31   it yeah all but I just bought a 2002 [TS]

00:53:33   Civic another 2003 s came out can I get [TS]

00:53:34   the 2003 Civic you don't you're not [TS]

00:53:36   entitled to free updates forever and [TS]

00:53:38   doesn't matter that it's not a physical [TS]

00:53:39   product someone is working full-time as [TS]

00:53:42   their job to make new versions of this [TS]

00:53:44   product how can they work that way if [TS]

00:53:47   they can't get any money like you're not [TS]

00:53:49   entitled to their future work forever [TS]

00:53:51   just because it all is under the [TS]

00:53:52   umbrella of a particular name alright [TS]

00:53:54   and I think many people think that's the [TS]

00:53:58   way it is with applications where you [TS]

00:53:59   buy an app on your iPhone and you got a [TS]

00:54:01   little icon on there and you should be [TS]

00:54:03   entitled to the future work of all [TS]

00:54:05   people working on anything that uses [TS]

00:54:07   that icon for the rest of your life [TS]

00:54:09   that's just not how it works right it's [TS]

00:54:14   not a sustainable business model so [TS]

00:54:16   unless you're going with the Android [TS]

00:54:17   thing where things ahead support it or [TS]

00:54:18   whatever so pricing aside even ignoring [TS]

00:54:21   the pricing thing of how to get more [TS]

00:54:22   money for those people you still have [TS]

00:54:23   the confusion issue where if you just [TS]

00:54:26   put up a new version you can you have [TS]

00:54:27   multiple versions in the store you have [TS]

00:54:29   the danger of people finding the wrong [TS]

00:54:31   version or you have to rely on an apple [TS]

00:54:32   sorting or them being smart and then if [TS]

00:54:34   they get refunds you're out the 30% [TS]

00:54:35   which you don't get back ah but if you [TS]

00:54:38   only have one version on the store you [TS]

00:54:40   yank the old version and you can provide [TS]

00:54:41   bug fixes and there's many possible [TS]

00:54:44   solutions to this many people wrote in [TS]

00:54:45   like oh all Apple needs to do is X and [TS]

00:54:47   all Apple needs to do is Y and then the [TS]

00:54:49   won't be confusion and they won't have [TS]

00:54:50   any problems and if they buy the wrong [TS]

00:54:51   one this won't help yes there are many [TS]

00:54:53   many things Apple to do to fix its many [TS]

00:54:55   obvious simple things they can do anyone [TS]

00:54:57   can come up with a simple scheme whereby [TS]

00:54:58   all these problems are eliminated but [TS]

00:55:00   Apple hasn't done any of those things [TS]

00:55:02   and the problem for developers and [TS]

00:55:04   consumers I think is we don't know which [TS]

00:55:05   one of those things Apple is likely to [TS]

00:55:06   do so you can't say okay we have to plan [TS]

00:55:08   a future development do we make version [TS]

00:55:09   2 of this product and spend an entire [TS]

00:55:10   you're working on it knowing full well [TS]

00:55:12   but the only way we can get any money [TS]

00:55:13   for version 2 this product is by selling [TS]

00:55:15   it to people who didn't buy version 1 do [TS]

00:55:17   we make version 2 and put it on the [TS]

00:55:18   store knowing full well that version 1 [TS]

00:55:20   could be there alongside it do we yank [TS]

00:55:22   version 1 do we assume apples [TS]

00:55:23   to provide some way to help us which [TS]

00:55:25   ways will they provide will they let it [TS]

00:55:26   you know it's all just guesswork [TS]

00:55:28   everyone's in the dark how do you plan [TS]

00:55:29   your business on that and so it creates [TS]

00:55:31   uncertainty and fear and the safest [TS]

00:55:34   thing to do is say we're not going to [TS]

00:55:36   work on version 2 of this product we're [TS]

00:55:38   going to make a brand new product that [TS]

00:55:39   no one has bought yet that everyone who [TS]

00:55:41   buys will get money from and we'll just [TS]

00:55:43   put that other product in maintenance [TS]

00:55:45   mode [TS]

00:55:45   that's what Apple that's the shape Apple [TS]

00:55:48   is turning this business into but [TS]

00:55:50   intentionally or not and I think that's [TS]

00:55:52   a bad a bad shape I like developers to [TS]

00:55:55   provide major upgrades to versions of my [TS]

00:55:57   applications because many applications I [TS]

00:55:58   buy and I say boy this is a great [TS]

00:55:59   version 1 version 2 will be even better [TS]

00:56:02   I want the people to be able to make me [TS]

00:56:04   a version 2 and I'm willing to pay some [TS]

00:56:06   additional money for that version - I [TS]

00:56:08   don't feel entitled to it because I got [TS]

00:56:09   a version 1 so uncertainty about what [TS]

00:56:13   Apple will do here is is bad uncertainty [TS]

00:56:16   in most markets is bad one of the [TS]

00:56:18   suggestions people come up with was [TS]

00:56:20   subscription instead of paying for a [TS]

00:56:22   piece of software and quote-unquote [TS]

00:56:23   owning it even though you have like a [TS]

00:56:24   license to use it or whatever how about [TS]

00:56:26   doing a subscription thing where you pay [TS]

00:56:30   some fee over some period of time a [TS]

00:56:33   monthly fee a weekly fee a yearly fee [TS]

00:56:35   which presumably will be cheaper than [TS]

00:56:36   the cost of buying the thing out right [TS]

00:56:38   and it doesn't that fun future [TS]

00:56:40   developments then you could be like on [TS]

00:56:41   the train of like as long as I keep [TS]

00:56:42   paying as paying a subscription free I [TS]

00:56:44   get it every new version of Photoshop [TS]

00:56:46   that comes out or whatever [TS]

00:56:47   Microsoft tried doing this I think in [TS]

00:56:50   late 90s was where they were big on it [TS]

00:56:52   like Microsoft Office you won't be able [TS]

00:56:54   to buy it it'll be a subscription and [TS]

00:56:55   enterprises like subscriptions because [TS]

00:56:57   they get really big volume discounts and [TS]

00:56:59   it really easy to convince the guy in [TS]

00:57:00   charge of enterprise purchasing you know [TS]

00:57:02   pass this fee every year and you get [TS]

00:57:06   access to and they give you this huge [TS]

00:57:07   laundry list of like everything [TS]

00:57:08   Microsoft makes and all of our [TS]

00:57:10   development tools and all of our [TS]

00:57:11   software and our SuperDuper fancy [TS]

00:57:13   version of office and unlimited seat [TS]

00:57:16   license - Windows NT blah blah blah blah [TS]

00:57:18   you know those are really easy to sell [TS]

00:57:20   to enterprises because they they think [TS]

00:57:22   they're getting a big deal when in [TS]

00:57:23   reality the people in their company use [TS]

00:57:25   like two applications and three features [TS]

00:57:27   and those two applications I would have [TS]

00:57:28   been cheaper just buying individual [TS]

00:57:29   seats for them but anyway that's coming [TS]

00:57:31   into the enterprise issue uh but for [TS]

00:57:34   apps with the purchase price that's so [TS]

00:57:36   low like already [TS]

00:57:37   both stores the purchase prices are [TS]

00:57:39   really slow subscriptions don't really [TS]

00:57:41   make much sense for an individual user [TS]

00:57:43   some companies have them now like I [TS]

00:57:46   believe you can rent or whatever you [TS]

00:57:48   want to call it Adobe Photoshop for [TS]

00:57:49   example Adobe will sell you you know I [TS]

00:57:51   don't buy Photoshop outright just pay us [TS]

00:57:53   some fee of a certain period of time as [TS]

00:57:55   long as you keep paying that fee you can [TS]

00:57:57   use a thing then when you stop paying [TS]

00:57:58   you don't get to use it anymore but I [TS]

00:58:00   think if you if you plan to use [TS]

00:58:03   Photoshop like as long as it's useful [TS]

00:58:04   like if you buy Photoshop cs6 how long [TS]

00:58:07   do you think that application would be [TS]

00:58:08   useful like how long will be until max [TS]

00:58:10   can't even run that anymore or the Mac [TS]

00:58:11   that you're running it on like falls [TS]

00:58:12   apart or breaks and you can't get it [TS]

00:58:14   fixed like the useful light time a [TS]

00:58:16   version of Photoshop is pretty darn long [TS]

00:58:18   certainly you just keep using until the [TS]

00:58:20   hardware runs on breaks like you talked [TS]

00:58:21   about those guys for the Mac SES or [TS]

00:58:23   whatever running HyperCard in some [TS]

00:58:24   office and you know some desktop [TS]

00:58:27   publishing place and if it still works [TS]

00:58:28   you know it still works like so you can [TS]

00:58:30   just use it on the original hardware as [TS]

00:58:31   it was for a long time as a tool but [TS]

00:58:34   even if you keep upgrading your hardware [TS]

00:58:35   that software has a very long useful [TS]

00:58:37   lifetime like right up until I upgraded [TS]

00:58:39   to Lion I was using a copy of Photoshop [TS]

00:58:41   CS because that's the last one I had and [TS]

00:58:43   it was PowerPC but then I used that for [TS]

00:58:45   years and years ten years I think I use [TS]

00:58:48   Photoshop CS and you know until oh so [TS]

00:58:50   you know time moves on I could have kept [TS]

00:58:51   my PowerPC Mac out and continued to use [TS]

00:58:53   Photoshop CS but now I can no longer use [TS]

00:58:55   it because Rosetta is gone and what a [TS]

00:58:57   bummer right but I get 10 years of use [TS]

00:58:58   out of that well if I had been paying [TS]

00:59:00   Adobe subscription rates it would have [TS]

00:59:02   been very foolish for me to play those [TS]

00:59:03   subscription rates for ten years it [TS]

00:59:04   would be much cheaper to buy it upfront [TS]

00:59:05   so unless you plan on using Photoshop [TS]

00:59:08   for only a year and then never using it [TS]

00:59:10   again subscriptions probably don't make [TS]

00:59:12   sense at that kind of pricing and for [TS]

00:59:14   iOS apps where it's like 99 cents what [TS]

00:59:17   is the subscription fee for a $0.99 or [TS]

00:59:19   even a five-dollar app well you can buy [TS]

00:59:21   the whole app for $5 or give us ten [TS]

00:59:23   cents a month you know for five years [TS]

00:59:26   like it just it's kind of silly even for [TS]

00:59:28   a twenty dollar app it's I could just [TS]

00:59:29   just buy the app so I don't see [TS]

00:59:31   subscriptions as a way to go I think [TS]

00:59:32   people do like buying things and I think [TS]

00:59:34   that's how it will have to be sorted out [TS]

00:59:36   with the exception obviously like [TS]

00:59:37   magazine subscriptions or something [TS]

00:59:38   where this content where you're not [TS]

00:59:39   really buying an application you're [TS]

00:59:40   buying the content and the content is [TS]

00:59:42   always new and is a never-ending stream [TS]

00:59:44   of it [TS]

00:59:49   all right and here is how he gave me a [TS]

00:59:51   pronunciation guide so I need to get [TS]

00:59:53   this one we always always like that when [TS]

00:59:55   we get this I do but now I feel extra [TS]

00:59:57   pressure max [TS]

00:59:57   pressure max [TS]

01:00:00   want to come I'll pick out that right [TS]

01:00:03   once again this is like this is the [TS]

01:00:05   mandatory prefix for all these emails [TS]

01:00:07   one thing that Marco and Syracuse's seem [TS]

01:00:08   to be skipping over it's always about me [TS]

01:00:10   and Marco missing things why are we in [TS]

01:00:11   unit here we have individual shows you [TS]

01:00:13   can address us individually anyway is [TS]

01:00:17   that the old-school model of buying [TS]

01:00:19   software and then paying upgrades has [TS]

01:00:21   long been an object of scorn for most [TS]

01:00:22   people not involved in software [TS]

01:00:23   development it has always been [TS]

01:00:25   effectively a subscription model and the [TS]

01:00:26   worst kind you pay for software and then [TS]

01:00:28   some unknown time down the road you'll [TS]

01:00:30   be effectively forced to pay for it [TS]

01:00:31   again albeit at a discount if you don't [TS]

01:00:33   pay for the upgrade your software will [TS]

01:00:34   be held hostage because you know that [TS]

01:00:36   very soon your software will be obsolete [TS]

01:00:37   and useless if you do pay for the [TS]

01:00:39   upgrade regardless of the actual costs [TS]

01:00:40   and dollars as a negative experience in [TS]

01:00:41   terms of wasted time hassle etc this is [TS]

01:00:45   like the opposite of what I just said [TS]

01:00:46   like this the reality this person is [TS]

01:00:48   describing is the opposite what he's [TS]

01:00:49   describing I think is a situation where [TS]

01:00:51   if people can't get money from from [TS]

01:00:53   upgrades then they will abandon you and [TS]

01:00:55   your software will become useless but in [TS]

01:00:57   the old model your software does not [TS]

01:00:58   become useless first of all you don't [TS]

01:01:00   have to upgrade because the old version [TS]

01:01:02   of your software should continue to get [TS]

01:01:03   bug fixed and you know it and kept up to [TS]

01:01:05   date for a reasonable period of time and [TS]

01:01:06   why can develop our forward to do that [TS]

01:01:08   because they're making their money by [TS]

01:01:09   selling upgrade fees to the next version [TS]

01:01:11   so they can afford to give you minor bug [TS]

01:01:13   fixed version to keep your old version [TS]

01:01:14   running second they don't owe you [TS]

01:01:16   anything after you buy it like other [TS]

01:01:18   than bug fixes on the hardware that's [TS]

01:01:20   running on don't upgrade your Mac keep [TS]

01:01:22   that version of the operating system [TS]

01:01:24   that version of your hardware that [TS]

01:01:26   version of the software will continue to [TS]

01:01:27   work until it breaks and you can't get [TS]

01:01:29   parts to fix it right again with the car [TS]

01:01:31   thing when I get a new car and they come [TS]

01:01:32   up with a new version of a car that has [TS]

01:01:34   like variable valve timing and lift I [TS]

01:01:35   don't get that for free I don't get a [TS]

01:01:37   backup grade or mic you know I use my [TS]

01:01:39   car my car still drives in New York it's [TS]

01:01:41   still it's not as good as the new car [TS]

01:01:42   but I don't get the new version for free [TS]

01:01:44   and they had no responsibility to keep [TS]

01:01:45   me going on that train your stuff works [TS]

01:01:47   the way it is you know when you pay for [TS]

01:01:48   it you're not paying for all future work [TS]

01:01:50   or even any future work from that person [TS]

01:01:51   in fact it could be argued in the old [TS]

01:01:53   days before the internet you didn't even [TS]

01:01:55   get bug fixes or you bought it once it [TS]

01:01:57   came up floppy just you put on your [TS]

01:01:58   computer that's what you've got if you [TS]

01:01:59   ever get anything else from a person [TS]

01:02:00   without having to pay for it again it [TS]

01:02:02   was like a miracle not that I'm saying [TS]

01:02:04   that's the best model but if you get [TS]

01:02:06   software that works you shouldn't feel [TS]

01:02:09   like you you don't need to upgrade and [TS]

01:02:11   you're not [TS]

01:02:11   owed upgrades but [TS]

01:02:13   the model of people being able to get [TS]

01:02:15   incremental revenue for upgrades funds [TS]

01:02:18   their ability to keep you supported for [TS]

01:02:20   a longer period of time and I think if [TS]

01:02:21   you take that away you will be abandoned [TS]

01:02:23   much sooner your software will become [TS]

01:02:25   obsolete and useless much faster because [TS]

01:02:27   the developers simply can't afford to [TS]

01:02:29   support you for like I said Photoshop CS [TS]

01:02:32   I think I used for more than a decade [TS]

01:02:34   and the only reason I can't use it now [TS]

01:02:36   is because I upgraded the line if I had [TS]

01:02:38   still run Snow Leopard I could still use [TS]

01:02:39   that piece of software a decade worth [TS]

01:02:41   use out of whatever was a couple hundred [TS]

01:02:43   dollars and remember how much it cost [TS]

01:02:45   back in 1990 something right that is a [TS]

01:02:49   long useful life for a piece of software [TS]

01:02:50   and I don't think there are even any [TS]

01:02:51   point updates to it just you know kept [TS]

01:02:53   running that it doesn't become obsolete [TS]

01:02:55   in a second you're not held hostage [TS]

01:02:57   these are the things that will happen I [TS]

01:02:59   think if developers can't make money off [TS]

01:03:01   upgrade revenue not the things that [TS]

01:03:03   happen now and that's it's such a warped [TS]

01:03:04   view of the way software works now that [TS]

01:03:06   maybe it feels that way to non-technical [TS]

01:03:07   people that you're forced some unknown [TS]

01:03:10   time down the road to pay for it again [TS]

01:03:12   why would you pay for it again you've [TS]

01:03:14   already got it oh you want the new thing [TS]

01:03:16   because it's better than what you have [TS]

01:03:17   now because they made this awesome new [TS]

01:03:19   thing and they worked for a year that [TS]

01:03:20   our entire team making this new thing [TS]

01:03:22   and you're forced to pay for it to get [TS]

01:03:23   that again well you're not forced the [TS]

01:03:25   thing you have still works the way it [TS]

01:03:26   did you know and if you don't pay if [TS]

01:03:28   they offer your software will be held [TS]

01:03:29   hostage and soon will be obviously [TS]

01:03:31   wasted they're gonna come at your house [TS]

01:03:32   and break your computer with a hammer it [TS]

01:03:34   still works the way it did before the [TS]

01:03:36   new version came out it still works fine [TS]

01:03:38   that I'm breaking it I I don't [TS]

01:03:41   understand that mindset at all I don't [TS]

01:03:43   know if it's an entitlement mindset a [TS]

01:03:44   frustration with upgrades because he is [TS]

01:03:46   true that upgrading is a hassle in terms [TS]

01:03:48   of you know I upgraded all my crap [TS]

01:03:50   doesn't work and people get burned by [TS]

01:03:52   that but they still feel like I gotta [TS]

01:03:54   have the latest thing I gotta upgrade [TS]

01:03:55   like maybe that's the sickness the idea [TS]

01:03:57   that there's something new or out there [TS]

01:03:59   and they're not they're not in on it [TS]

01:04:01   yeah you got to have it like and like [TS]

01:04:03   even if what they have like you're [TS]

01:04:04   saying works perfectly for them for [TS]

01:04:06   their needs yeah they have it it's [TS]

01:04:08   working there's something new out there [TS]

01:04:10   but just because it's new doesn't mean [TS]

01:04:13   it's better it's like it's the same [TS]

01:04:14   whatever the psychological sickness or [TS]

01:04:16   condition is where you like the the man [TS]

01:04:18   blames the woman for dressing for [TS]

01:04:20   dressing provocatively oh she's [TS]

01:04:22   distracting me she's tempting me with [TS]

01:04:23   this with her beauty and I can't resist [TS]

01:04:26   the [TS]

01:04:26   new software I blame them but it's not [TS]

01:04:28   you know it's not my fault for choosing [TS]

01:04:30   that deciding that I have to upgrade [TS]

01:04:31   they made an awesome new version how can [TS]

01:04:34   I resist you know that the temptress [TS]

01:04:36   brings me over and a half I have to [TS]

01:04:38   upgrade you don't have to upgrade if [TS]

01:04:40   what you have works fine stick with it [TS]

01:04:42   and you can't blame the developers for [TS]

01:04:44   making this awesome tempting new thing [TS]

01:04:47   so there's a second part of this one it [TS]

01:04:49   says here's a couple of alternatives is [TS]

01:04:52   use in-app purchase to unlock new new [TS]

01:04:54   features or some virtual currency like [TS]

01:04:55   coins like many of the free iOS games to [TS]

01:04:57   choose from a range of features or break [TS]

01:04:59   the app up into smaller pieces and sell [TS]

01:05:00   them as components that the customer can [TS]

01:05:02   pick and choose from based on their [TS]

01:05:04   knees all these are potentially better [TS]

01:05:05   than the old school model or at least no [TS]

01:05:07   worse I can think of many reasons why [TS]

01:05:09   they would be worse never mind that most [TS]

01:05:10   of them aren't even possible because [TS]

01:05:11   it'll be discussed if you're going to [TS]

01:05:13   unlock features that are already there [TS]

01:05:15   the pictures have to already be there [TS]

01:05:16   and if you you know you have to after [TS]

01:05:19   three years of that what does your [TS]

01:05:21   application look like does it have is it [TS]

01:05:22   three entirely different applications [TS]

01:05:24   with different sets of features that get [TS]

01:05:26   unlocked to produce what is effectively [TS]

01:05:28   the same as photoshop cs2 three and four [TS]

01:05:30   all within a single executable that's a [TS]

01:05:32   debugging and support nightmare and I [TS]

01:05:34   don't think that's a sustainable model [TS]

01:05:35   at all and sawing in individual [TS]

01:05:37   components that work together again not [TS]

01:05:39   particularly easy on iOS or on Mac OS 10 [TS]

01:05:41   with the new sandboxing rules and that [TS]

01:05:43   model doesn't it's even more confusing [TS]

01:05:46   for customers and software developers [TS]

01:05:49   have shown that they're not particularly [TS]

01:05:50   good at implementing that like the open [TS]

01:05:52   doc deco model where you mix and match [TS]

01:05:54   these components it's probably also a QA [TS]

01:05:56   nightmare so I hope look at max isn't [TS]

01:06:00   last name right but I disagree strongly [TS]

01:06:02   with his his view of what the what the [TS]

01:06:05   existing software model is like I and I [TS]

01:06:06   agree on the whole idea that it does [TS]

01:06:09   lead to applications like Microsoft Word [TS]

01:06:10   and companies built around them where [TS]

01:06:12   they're just iterating for the sake of [TS]

01:06:13   iterating trying to make money that is [TS]

01:06:15   something that needs to be addressed but [TS]

01:06:16   I don't think you get rid of it entirely [TS]

01:06:19   because it also leads you to the best of [TS]

01:06:21   the best applications we have are the [TS]

01:06:23   ones that are developed over many many [TS]

01:06:24   years and refined and been able to give [TS]

01:06:27   a BBEdit is a great example [TS]

01:06:28   you know BBEdit even though it kind of [TS]

01:06:30   looks like a window full of text just [TS]

01:06:31   like it did 1992 it's that I doubt there [TS]

01:06:34   are many lines of code that are shared [TS]

01:06:35   with the original version of that [TS]

01:06:36   application and how were they able to [TS]

01:06:38   afford to continuously [TS]

01:06:39   develop an application for 20 years it [TS]

01:06:40   was their 20th anniversary recently [TS]

01:06:42   because every time they made a new [TS]

01:06:44   version had worked on a year or two on [TS]

01:06:45   it they got money from both existing [TS]

01:06:47   customers and new customers if they [TS]

01:06:48   didn't they wouldn't be around anymore [TS]

01:06:50   and so what would be using inside I [TS]

01:06:52   guess we were using Emacs or something [TS]

01:06:58   let's do a second sponsor while you [TS]

01:07:00   recover good idea second sponsors every [TS]

01:07:03   me go to every me comm slash download to [TS]

01:07:08   download this while I'm describing it [TS]

01:07:10   because it's pretty cool this is the [TS]

01:07:12   thing it just launched just came out [TS]

01:07:14   Tuesday a couple days ago and they came [TS]

01:07:17   up with this app this is an iOS app they [TS]

01:07:18   came up with a to address a problem with [TS]

01:07:21   friending on social networks and that [TS]

01:07:23   the problem that they identified is you [TS]

01:07:25   either sharing everything with everybody [TS]

01:07:28   or you're sharing nothing and there [TS]

01:07:30   really isn't an in-between that's the [TS]

01:07:33   problem if you make somebody your friend [TS]

01:07:34   on one of these social networks then [TS]

01:07:37   they get to pretty much see everything [TS]

01:07:38   that you do that doesn't always work [TS]

01:07:41   what if it's something personal what if [TS]

01:07:43   it's something you don't want your work [TS]

01:07:44   people to see or you you don't want your [TS]

01:07:46   family to see who knows well they [TS]

01:07:49   address this they let you create friends [TS]

01:07:52   on social on their social network based [TS]

01:07:55   on who they are in real life you create [TS]

01:07:58   these circles you create one for your [TS]

01:07:59   family create one for your co-workers [TS]

01:08:01   one for your best friends one for your [TS]

01:08:03   significant other whatever it is you can [TS]

01:08:06   propagate these if you choose from your [TS]

01:08:08   address book you can enter them in [TS]

01:08:10   minute whatever it is that you want to [TS]

01:08:11   do you create real life circles and they [TS]

01:08:13   mirror the real way that you share [TS]

01:08:15   things in the real world and it's very [TS]

01:08:19   very easy to use it's an elegant awesome [TS]

01:08:21   app and the whole purpose of it again is [TS]

01:08:24   to mirror the way that you share things [TS]

01:08:26   in real life so they're totally private [TS]

01:08:29   you can enjoy the peace of mind that [TS]

01:08:31   comes with that and they create these [TS]

01:08:34   things called magic circles if you don't [TS]

01:08:35   want to go through and do it manually [TS]

01:08:37   somebody asking well what if what if I [TS]

01:08:38   don't want to like go and create you can [TS]

01:08:40   have it'll figure out circles based on [TS]

01:08:43   the information that you give it anyway [TS]

01:08:44   it's a very cool app it's a very very [TS]

01:08:46   new way to think about sharing things in [TS]

01:08:48   this new approach I think is going to [TS]

01:08:49   catch on because more and more people [TS]

01:08:50   are worried about their privacy worried [TS]

01:08:52   about who can see [TS]

01:08:53   what check this out every me.com slash [TS]

01:08:56   download is where you go to get it [TS]

01:09:00   I've linked in the show notes also and [TS]

01:09:02   check it out I think you'll like it if I [TS]

01:09:07   want to get the readability I got to go [TS]

01:09:08   to it now so I'm pleased hopefully [TS]

01:09:10   they're not gonna leave the Mac upgrade [TS]

01:09:11   topic even though there's more and [TS]

01:09:12   there's notes and I got the readability [TS]

01:09:14   alright let's hear the readability [TS]

01:09:16   readability in middle men many people [TS]

01:09:18   wanted to write in about this and I [TS]

01:09:19   think a lot of people didn't like your [TS]

01:09:21   stance on middle men because they felt [TS]

01:09:23   it was inconsistent that yeah okay yeah [TS]

01:09:26   and then that's I had in my notes a [TS]

01:09:30   particular middle man that I want to [TS]

01:09:31   talk about which many listeners to their [TS]

01:09:33   credit brought up because I pay [TS]

01:09:35   attention and that middle man is the app [TS]

01:09:37   store which I think I briefly mentioned [TS]

01:09:39   but now I want to talk about a bit more [TS]

01:09:41   just like in general talking about the [TS]

01:09:42   topic of Mittleman so what I said in the [TS]

01:09:44   readability episode was I didn't like [TS]

01:09:47   the idea of adding a middle man I think [TS]

01:09:50   things get better when you either [TS]

01:09:51   eliminate middlemen or replace existing [TS]

01:09:53   middleman with a better one that's more [TS]

01:09:55   efficient or more hungry for more [TS]

01:09:57   customer focused or not on monopoly or [TS]

01:09:58   whatever and so many people brought up [TS]

01:10:00   the App Store so we'll talk about the [TS]

01:10:01   App Store's middleman that first Apple [TS]

01:10:05   didn't add a middleman the App Store [TS]

01:10:07   replaced either one middleman or [TS]

01:10:10   sometimes several so examples of [TS]

01:10:12   middlemen that it could replaces like if [TS]

01:10:14   you were selling your software in a [TS]

01:10:15   store like a retail store Apple replace [TS]

01:10:18   that middleman so you took away Best Buy [TS]

01:10:19   and you put an apple right if you were [TS]

01:10:22   selling things through your website the [TS]

01:10:26   App Store replace like your payment [TS]

01:10:27   processor right and sometimes if you [TS]

01:10:29   were selling in both locations the App [TS]

01:10:31   Store replace both the retailers that [TS]

01:10:32   used to have a relationship with and [TS]

01:10:33   your payment processors for your direct [TS]

01:10:35   sale so it's possible that the App Store [TS]

01:10:36   could replace multiple middlemen for [TS]

01:10:37   some people just one middleman for [TS]

01:10:38   another but certainly wasn't adding one [TS]

01:10:40   like Best Buy and your credit card [TS]

01:10:43   payment processor and Apple aren't all [TS]

01:10:45   in the loop plight so they didn't add a [TS]

01:10:46   middleman now the app stores cut is much [TS]

01:10:50   bigger than the cut of many of the [TS]

01:10:51   middlemen that it replaced so for [TS]

01:10:53   example if you were an independent [TS]

01:10:54   active and you're using a payment [TS]

01:10:55   processor there's no way your online [TS]

01:10:56   payment processor was taking 30% cut of [TS]

01:10:59   your revenues like way smaller than that [TS]

01:11:01   right so even though Apple may have just [TS]

01:11:04   been replacing a middleman they were [TS]

01:11:06   drei they were not like better in that [TS]

01:11:08   regard to the developer taking a much [TS]

01:11:09   bigger cut of your money then then your [TS]

01:11:11   existing payment processor was maybe [TS]

01:11:13   actually a lesser cut than your retailer [TS]

01:11:15   because if you were selling box software [TS]

01:11:16   that's just you get shafted on that like [TS]

01:11:18   the people who actually sold Box Mac [TS]

01:11:20   software by the time that goes through [TS]

01:11:23   all the various layers of distributors [TS]

01:11:25   and middlemen and becomes a box and they [TS]

01:11:26   sell it how much money you get out of [TS]

01:11:28   that is way less than 70% so depending [TS]

01:11:30   on where you were coming from Apple [TS]

01:11:31   could have been a much worse middleman [TS]

01:11:33   than the one I replaced for you or a [TS]

01:11:34   much better one or somewhere in the [TS]

01:11:36   middle up existing middlemen were [TS]

01:11:39   usually a lot less draconian about the [TS]

01:11:41   product itself so your payment processor [TS]

01:11:45   doesn't care what the hell you're [TS]

01:11:46   selling unless maybe you're selling porn [TS]

01:11:47   or some sort of gambling thing because [TS]

01:11:49   yeah they don't like that but your [TS]

01:11:51   payment processor doesn't care if your [TS]

01:11:53   application is defaming a political [TS]

01:11:55   figure you know as your payment [TS]

01:11:57   processor doesn't care if what you're [TS]

01:11:58   selling duplicates the functionality in [TS]

01:12:01   an application that Apple makes all you [TS]

01:12:03   know it contains curse words or yeah [TS]

01:12:05   that they don't care that and retailers [TS]

01:12:07   well again a little might be a little [TS]

01:12:09   bit more draconian than just the payment [TS]

01:12:11   processor Bozell we don't want to carry [TS]

01:12:12   that invest bug this is not part of our [TS]

01:12:14   image or whatever but certainly less [TS]

01:12:16   picky than Apple or it's like oh we [TS]

01:12:17   don't like the api's you're using that's [TS]

01:12:19   PI doesn't care what ap as you use so [TS]

01:12:21   there's another case where Apple is [TS]

01:12:23   probably more restrictive and a worse [TS]

01:12:26   experience for the developer than the [TS]

01:12:27   middleman it was replacing so other [TS]

01:12:32   things that the app stored it took away [TS]

01:12:34   the direct relationship between software [TS]

01:12:36   vendors and their customers nope those [TS]

01:12:37   aren't your customers anymore now those [TS]

01:12:39   are apples customers and Expo impose [TS]

01:12:42   extremely strict and pretty much [TS]

01:12:44   arbitrary rules on the content on the [TS]

01:12:45   apps we're going to decide whether your [TS]

01:12:48   application can be in the store based on [TS]

01:12:49   us looking at it and making a decision [TS]

01:12:50   and we'll try to give you a list of [TS]

01:12:52   rules and try to give you a hint but [TS]

01:12:53   those rules change all the time and God [TS]

01:12:54   knows what they're going to be we decide [TS]

01:12:56   uh there is a policies in the App Store [TS]

01:12:59   that excluded not just individual [TS]

01:13:01   applications but entire classes of [TS]

01:13:02   applications for example backup software [TS]

01:13:04   which needs to read every file on your [TS]

01:13:06   desk well you need administrator [TS]

01:13:06   privileges for that and the Mac App [TS]

01:13:08   Store says no no admin privileges and by [TS]

01:13:11   the way you're gonna need to be sandbox [TS]

01:13:12   a whole categories of software if that [TS]

01:13:14   was this category of software you were [TS]

01:13:15   in you can't even participate in this [TS]

01:13:17   new middleman because you're not allowed [TS]

01:13:18   in at all [TS]

01:13:19   and again certainly things like your [TS]

01:13:21   payment processor would not eliminate [TS]

01:13:23   backup software but because of some [TS]

01:13:25   arbitrary decision I just want to cut of [TS]

01:13:26   your you know your payment transactions [TS]

01:13:28   and perhaps the worst one this new [TS]

01:13:32   middleman at the App Store it has its [TS]

01:13:34   own software and it favors its own [TS]

01:13:36   software over your software so no [TS]

01:13:38   competing with anything in Apple makes [TS]

01:13:39   if they said no actually we prefer to be [TS]

01:13:42   the only application that even looks [TS]

01:13:44   vaguely like this on the store so we're [TS]

01:13:45   rejecting yours that was one of the [TS]

01:13:47   first times that I just totally flipped [TS]

01:13:48   the switch on on the App Store's like [TS]

01:13:50   years and years ago when like the iOS [TS]

01:13:51   App Store when they publicly said that [TS]

01:13:53   they rejected an application because it [TS]

01:13:55   duplicated some functionality that [TS]

01:13:56   provided looks like oh that's it this is [TS]

01:13:58   BS this is totally BS this app stores [TS]

01:14:00   because it up to that point I was like I [TS]

01:14:02   was willing to entertain the idea of the [TS]

01:14:03   app store because I thought it could be [TS]

01:14:04   okay but you know once they did that [TS]

01:14:06   once they've totally been filed up into [TS]

01:14:08   the you know so that's the way it's [TS]

01:14:10   going to be okay I get it now [TS]

01:14:11   that's like you know that's like if Best [TS]

01:14:15   Buy also had its own software making [TS]

01:14:17   firm and they didn't want to carry [TS]

01:14:19   Microsoft Word because they sold their [TS]

01:14:20   own word processor so they wouldn't [TS]

01:14:21   carry Microsoft Word back in the retail [TS]

01:14:23   days or egghead software or whatever you [TS]

01:14:24   want to do so and these rules change all [TS]

01:14:29   the time like oh can I make something [TS]

01:14:30   competes with iTunes can I make an app [TS]

01:14:32   that does podcasts well now you can do [TS]

01:14:33   that but also don't make something looks [TS]

01:14:34   like a dialer but actually that looks [TS]

01:14:36   kind of like an interface that looks [TS]

01:14:38   like the program switcher that's [TS]

01:14:39   included in Mac OS 10 even though we [TS]

01:14:41   copied it from your app originally we [TS]

01:14:42   now are not going to allow your app in [TS]

01:14:43   the store there was a follow up item I [TS]

01:14:45   had for ages about that that just pisses [TS]

01:14:47   me off to no end what was that one I was [TS]

01:14:49   just still had my notes quickster or [TS]

01:14:51   quick Swit not quick stir quick switch [TS]

01:14:54   or something like that it looked like [TS]

01:14:55   the application switcher oh yeah I know [TS]

01:14:57   what you mean I'm trying to remember it [TS]

01:14:59   to somebody in the chat room I'm sure [TS]

01:15:01   remembers what this thing was called [TS]

01:15:03   sworn I had that in my notes much like [TS]

01:15:05   in the trailer I wanted to do a whole [TS]

01:15:06   show on that because that pissed me off [TS]

01:15:07   so much it's like the Apple effectively [TS]

01:15:09   copied the third-party application with [TS]

01:15:11   the look and feel and we don't know if [TS]

01:15:12   they even saw this their application but [TS]

01:15:13   the bottom line is the application came [TS]

01:15:15   out first Apple came out second to look [TS]

01:15:17   just like that other one and then when [TS]

01:15:18   the mag app store came along they [TS]

01:15:20   wouldn't allow that app in the store [TS]

01:15:21   because they said it looks too much like [TS]

01:15:23   the application that we built into the [TS]

01:15:24   offices right there just total BS light [TS]

01:15:27   like lights which is that the name of it [TS]

01:15:29   scooter computer thinks it's light [TS]

01:15:31   switch quick pick [TS]

01:15:32   pulled from the AppStore yeah this is a [TS]

01:15:37   post from august 2011 i led to the [TS]

01:15:42   shownotes yeah so that that is total BS [TS]

01:15:47   and terrible terrible terrible so this [TS]

01:15:49   you know that this is what the AppStore [TS]

01:15:51   middleman is doing even though it was [TS]

01:15:53   not adding the middleman it was [TS]

01:15:55   replacing the middleman but replacing [TS]

01:15:56   them in ways that had many disadvantages [TS]

01:15:59   compared to the middlemen who was [TS]

01:16:00   replacing right and yet and yet the [TS]

01:16:03   AppStore are both in iOS and on the Mac [TS]

01:16:05   side is grudgingly tolerated by the same [TS]

01:16:08   developers who getting shafted by all [TS]

01:16:09   the things that I just listed there all [TS]

01:16:11   right never mind by the way taking 30 [TS]

01:16:12   percent of their money you know what why [TS]

01:16:15   is that how why is the App Store [TS]

01:16:17   tolerated this was the main like thing [TS]

01:16:19   oh so you don't like middlemen but [TS]

01:16:20   everyone seems to be okay with the App [TS]

01:16:21   Store or I don't hear you complaining [TS]

01:16:22   about the App Store Oh first if you've [TS]

01:16:24   been listening to show for I think you [TS]

01:16:25   have heard me complain about the App [TS]

01:16:27   Store but it's true about developers [TS]

01:16:29   like there's lots of complaining about [TS]

01:16:31   the App Store and there still is lots of [TS]

01:16:33   complaining about the App Store but [TS]

01:16:34   people put their apps in it don't they [TS]

01:16:36   why why is the App Store accepted better [TS]

01:16:40   than readability why aren't like the [TS]

01:16:42   same people are complaining our [TS]

01:16:43   readability it would be as if people [TS]

01:16:45   complain about readability but all the [TS]

01:16:48   people complaining about it were [TS]

01:16:49   subscribers to readability and giving it [TS]

01:16:51   money every month and all the websites [TS]

01:16:53   complaining about readability [TS]

01:16:54   we're nevertheless signing up with [TS]

01:16:55   rehabilitating that's not happening [TS]

01:16:57   people are complaining and as far as I [TS]

01:16:59   can tell [TS]

01:17:00   very few people customers or readers are [TS]

01:17:02   signed up with readability like it's not [TS]

01:17:03   they don't have millions of users and [TS]

01:17:05   they're not like on a hockey stick [TS]

01:17:06   growth type of thing as far as I know [TS]

01:17:09   and certainly the publishers are not [TS]

01:17:10   clamoring to sign up with readability [TS]

01:17:12   and just think everyone has to sign up [TS]

01:17:14   with a wall at the same time complaining [TS]

01:17:15   that's what happened on the App Store [TS]

01:17:17   everybody complained about it but every [TS]

01:17:19   developer if they could get in the store [TS]

01:17:20   or got in and some people would complain [TS]

01:17:22   about the App Store and then also [TS]

01:17:23   complain that they couldn't get into [TS]

01:17:24   this thing that they hate you know food [TS]

01:17:25   here is terrible the portions are so [TS]

01:17:27   small like it was that's the way it was [TS]

01:17:28   going with the App Store and still is so [TS]

01:17:31   why is that what makes readability [TS]

01:17:32   different than the App Store well the [TS]

01:17:35   App Store the key thing of the App Store [TS]

01:17:37   had going I'll start working things well [TS]

01:17:39   one is that replaced many many separate [TS]

01:17:42   middlemen with a single very popular one [TS]

01:17:44   so even though it's like okay for this [TS]

01:17:46   person we replace [TS]

01:17:47   your payment processor and this person [TS]

01:17:48   we replace your retailer and for this [TS]

01:17:49   person replace your different payment [TS]

01:17:50   processor even though for any individual [TS]

01:17:53   developer or customer for that matter it [TS]

01:17:55   only replaced one or two middlemen [TS]

01:17:57   collectively it said all those different [TS]

01:18:00   middle members there are many payment [TS]

01:18:02   processors many retailers many different [TS]

01:18:04   websites to go through and buy stuff it [TS]

01:18:06   replaced all of them with one extremely [TS]

01:18:08   popular visible middleman so from the [TS]

01:18:10   consumers perspective that's good but [TS]

01:18:11   you don't have to look at 20 different [TS]

01:18:12   places to find it is there any cool new [TS]

01:18:13   software I can buy like you just go to [TS]

01:18:16   this one place that everyone knows about [TS]

01:18:17   because it's very popular because [TS]

01:18:18   they're a big company and everything [TS]

01:18:20   right and for the developers it replaced [TS]

01:18:22   each individual developers need to deal [TS]

01:18:24   with a payment processor to deal with a [TS]

01:18:26   retailer to deal with whatever they're [TS]

01:18:27   dealing with now everybody's dealing [TS]

01:18:29   with the same middle person and it takes [TS]

01:18:32   some of the guesswork out of all do I [TS]

01:18:33   have the best payment processor this [TS]

01:18:34   payment processor annoying do I need to [TS]

01:18:36   change your different one you know so it [TS]

01:18:38   coalesced many different middlemen I [TS]

01:18:40   don't think readability does that [TS]

01:18:41   because they're kind of trying to be a [TS]

01:18:43   new thing and they're just not as [TS]

01:18:45   popular as either not as visible as [TS]

01:18:48   Apple is and their service is not as [TS]

01:18:50   popular as the App Store became because [TS]

01:18:51   they don't have the kind of visibility [TS]

01:18:52   they don't have the time to say [TS]

01:18:53   everybody who's reading the web first of [TS]

01:18:55   all everybody doesn't even use the old [TS]

01:18:56   version to readability that just [TS]

01:18:57   reformats the thing it's tends to be gig [TS]

01:18:58   geek type of feature it's not like their [TS]

01:19:00   Microsoft or Google or someone with the [TS]

01:19:02   leverage to say everybody who reads the [TS]

01:19:04   web you're all going to be readability [TS]

01:19:06   customers and are most of you are going [TS]

01:19:08   to be in the less you know about [TS]

01:19:09   computers the more likely you are to be [TS]

01:19:10   a readability customer we're going to [TS]

01:19:11   unify the world of getting payment for [TS]

01:19:14   reading things on the web by [TS]

01:19:16   reformatting pages they haven't done [TS]

01:19:18   that iTunes also greatly reduce the [TS]

01:19:22   friction to buying things because they [TS]

01:19:24   had existing iTunes accounts from that [TS]

01:19:25   little music thing they did a couple [TS]

01:19:26   years ago with credit cards with people [TS]

01:19:28   who already are shown that they're [TS]

01:19:30   completely willing and able to click a [TS]

01:19:31   button and buy stuff so apples bring [TS]

01:19:34   with it literally millions of customers [TS]

01:19:36   ready to buy with a single click [TS]

01:19:37   readability is not bringing in that they [TS]

01:19:39   don't have an existing database the size [TS]

01:19:40   of the iTunes music store coming over to [TS]

01:19:43   okay we've already got all these people [TS]

01:19:44   all their credit cards in an application [TS]

01:19:45   that they all have installed and they've [TS]

01:19:47   shown that they're willing to click on [TS]

01:19:48   and buy stuff we're bringing that to [TS]

01:19:49   bear on reading websites they're not [TS]

01:19:51   they're not bringing that Apple also [TS]

01:19:54   brought national TV adds tremendous [TS]

01:19:56   exposure featured placement in this [TS]

01:19:59   store that everyone's going to [TS]

01:20:00   get featured placement in the operating [TS]

01:20:02   system that millions of people use you [TS]

01:20:03   know featured placement on the phones [TS]

01:20:05   that millions of people are going to buy [TS]

01:20:06   Apple is bringing with it big big big [TS]

01:20:09   guns to counteract all the crap that I [TS]

01:20:12   just listed that's terrible than the App [TS]

01:20:13   Store does all this this good stuff is [TS]

01:20:16   counterbalancing good stuff leads to [TS]

01:20:18   increased sales both potential increased [TS]

01:20:21   sales like look all the people I could [TS]

01:20:22   sell to an actual increase sale and all [TS]

01:20:25   that bad stuff you choke it down once [TS]

01:20:27   those checks start coming in right if [TS]

01:20:29   this was the deal with readability if [TS]

01:20:31   it's like like this readability like [TS]

01:20:33   they're taking money on people's behalf [TS]

01:20:34   and I don't like it and I like it [TS]

01:20:35   they're heading this middleman layer but [TS]

01:20:37   man I signed up for readability and now [TS]

01:20:39   the income from readability is dwarfing [TS]

01:20:41   my income from advertisers that they [TS]

01:20:44   would be comparable to the App Store of [TS]

01:20:46   that happened people would still be [TS]

01:20:47   complaining about them but suddenly [TS]

01:20:48   you've got something they're like well [TS]

01:20:50   yeah everything I said about them is bad [TS]

01:20:52   is still bad but man look at the size of [TS]

01:20:54   this check look at what they're bringing [TS]

01:20:56   to bear look at what they've brought to [TS]

01:20:57   my site they bring in the customers that [TS]

01:20:59   bring in the money they're bringing the [TS]

01:21:00   audience that's what the App Store has [TS]

01:21:02   brought and that's why iOS developers [TS]

01:21:04   and Mac developers in general probably [TS]

01:21:07   have a net positive attitude about the [TS]

01:21:09   App Store despite their complaints [TS]

01:21:10   because they're bringing the customers [TS]

01:21:12   that bring in the money readability is [TS]

01:21:14   not bringing this all we're left with is [TS]

01:21:16   a situation where they want to insert [TS]

01:21:18   themselves as a middleman and they're [TS]

01:21:19   not bringing those benefits to the App [TS]

01:21:22   Store which i think is a much worse [TS]

01:21:23   middleman brought along to [TS]

01:21:25   counterbalance all the bad things that [TS]

01:21:26   it does the biggest one from consumers [TS]

01:21:28   perspective is they're not bringing a [TS]

01:21:29   unifying thing I think unification is [TS]

01:21:31   really really important I think that's [TS]

01:21:33   the biggest advantage of the App Store [TS]

01:21:35   that it's this one well-known place to [TS]

01:21:37   go to find software and that was such a [TS]

01:21:39   an icebreaker such a bottleneck in the [TS]

01:21:42   old world of like how do you find [TS]

01:21:44   software you're not a nerd how to help [TS]

01:21:45   you know where to find software just [TS]

01:21:46   like I'm just on the internet and I type [TS]

01:21:48   into Google software Mac's something I [TS]

01:21:50   ends up in a site that gives me a virus [TS]

01:21:51   you know you go to the App Store it's a [TS]

01:21:53   top item in there one of the top items [TS]

01:21:54   in the Apple menu you know on your phone [TS]

01:21:56   it's right there on your phone on the [TS]

01:21:57   home screen you just press it with your [TS]

01:21:58   thumb and you can buy stuff that was [TS]

01:22:01   tremendous and readability has nothing [TS]

01:22:02   compared to that and then there's the [TS]

01:22:03   customers so that I think is the major [TS]

01:22:06   major difference in the App Store and in [TS]

01:22:07   case you haven't noticed I am NOT a fan [TS]

01:22:09   of the App Store or its policies or any [TS]

01:22:11   of those things but I recognize the vast [TS]

01:22:13   that it does spring I am a fan of making [TS]

01:22:16   it easier to buy software making it [TS]

01:22:17   easier to install and uninstall software [TS]

01:22:19   because I think that leads to more [TS]

01:22:21   people buying software more software [TS]

01:22:22   developers being able to develop [TS]

01:22:24   software as just once they become that [TS]

01:22:26   linchpin in the business all the bad [TS]

01:22:28   things that you become way worse that's [TS]

01:22:30   why I'm complaining about them reshaping [TS]

01:22:31   the business in a way I think there's [TS]

01:22:32   not advantageous to certain kinds of [TS]

01:22:34   applications because they're so powerful [TS]

01:22:36   because of those other things you know [TS]

01:22:37   with great power comes great [TS]

01:22:38   responsibility [TS]

01:22:42   allows to happen this my four-year-old [TS]

01:22:47   says that a lot yeah so I said that [TS]

01:22:51   really is not bringing vastly increased [TS]

01:22:52   exposure this is all setting aside I'm [TS]

01:22:54   still setting aside the issue of taking [TS]

01:22:56   money other people's behalf and [TS]

01:22:57   everything less friction and receiving [TS]

01:23:00   money maybe there's less friction [TS]

01:23:02   because you could say this this infinite [TS]

01:23:04   friction now because most sites don't [TS]

01:23:05   take money directly from customers and [TS]

01:23:06   so there if readability can get you some [TS]

01:23:08   money that's that's better than not [TS]

01:23:10   getting it all but again they don't have [TS]

01:23:11   the millions of users with credit cards [TS]

01:23:12   they're kind of starting from zero and [TS]

01:23:13   trying to build up most sites don't get [TS]

01:23:17   money from readers they get it from [TS]

01:23:18   advertisers and so if readability was [TS]

01:23:22   going to like the App Store reduced [TS]

01:23:25   friction between two existing parties [TS]

01:23:27   there were people who wanted software [TS]

01:23:28   and people who sold software and the App [TS]

01:23:30   Store reduce friction between those [TS]

01:23:31   parties to transfer the money while [TS]

01:23:32   taking a cut if readability wanted to do [TS]

01:23:36   the same thing that the App Store did [TS]

01:23:38   but do it in the world of websites [TS]

01:23:40   readability would be reducing friction [TS]

01:23:42   between advertisers and websites because [TS]

01:23:44   that's the current flow of money that's [TS]

01:23:45   how things get made on the web money [TS]

01:23:47   flows from advertisers to the websites [TS]

01:23:49   and the websites produce content with [TS]

01:23:51   the money the advertisers give them so [TS]

01:23:52   if readability had swooped in and said [TS]

01:23:54   what we're doing is reducing friction [TS]

01:23:57   between those two parties and making it [TS]

01:23:58   easier for them to transfer money maybe [TS]

01:24:00   they would have you know they're not [TS]

01:24:01   doing that they're saying there's a [TS]

01:24:02   party here that you're not even getting [TS]

01:24:03   money from it would be kind of as if the [TS]

01:24:07   app store came in and said we're going [TS]

01:24:09   to make it really easy for advertisers [TS]

01:24:12   to put their ads in applications and [TS]

01:24:14   give money to application vendors and [TS]

01:24:15   application vendors would say well we [TS]

01:24:17   write software and we sell it we don't [TS]

01:24:19   like our software isn't ad supported but [TS]

01:24:21   it wouldn't be much better if your [TS]

01:24:22   software is supported by advertisers and [TS]

01:24:24   customers didn't have to buy it [TS]

01:24:26   we're gonna make that easier in fact [TS]

01:24:27   we're collecting money right now from [TS]

01:24:28   advertisers and we'll give it to you and [TS]

01:24:29   then your ads will go you know it's to [TS]

01:24:31   parties that weren't that you know it's [TS]

01:24:33   different us obviously on the web but [TS]

01:24:35   they say well don't you think readers [TS]

01:24:36   should be giving you money wouldn't that [TS]

01:24:37   be a better relationship directly [TS]

01:24:38   between readers and sites without these [TS]

01:24:39   advertisers in the middle I kind of [TS]

01:24:41   agree with that but the fact is that's [TS]

01:24:42   not how the relationship works right now [TS]

01:24:43   maybe maybe sites shouldn't get money [TS]

01:24:45   from readers instead but as it had last [TS]

01:24:47   show the advertisers are out bidding the [TS]

01:24:49   readers so far readers are not willing [TS]

01:24:51   to pay as much as advertisers and often [TS]

01:24:54   not willing to pay anything at all even [TS]

01:24:56   the New York Times do you think anybody [TS]

01:24:57   could get money from people it'd be the [TS]

01:24:58   New York Times even the New York Times [TS]

01:25:00   is having trouble figuring out jeez how [TS]

01:25:01   can we get even a fraction of the money [TS]

01:25:03   we need to to sustain our business [TS]

01:25:05   directly from readers even though the [TS]

01:25:07   New York Times has always been getting [TS]

01:25:08   some money like with the newspaper [TS]

01:25:09   subscriptions on the web they're finding [TS]

01:25:10   it difficult they're trying to figure [TS]

01:25:11   out how do we pay how do we adjust like [TS]

01:25:13   how many articles you get for free and [TS]

01:25:15   how much should it cost then even then [TS]

01:25:17   when you pay the New York Times I [TS]

01:25:18   believe you still get a filled with ads [TS]

01:25:20   so they still going with the advertisers [TS]

01:25:21   so readability is fighting an uphill [TS]

01:25:24   battle here and they are not doing [TS]

01:25:27   things the way the AppStore did they are [TS]

01:25:28   not bringing the advantages the AppStore [TS]

01:25:30   brought to their credit like they're [TS]

01:25:32   also not bringing the massive [TS]

01:25:33   disadvantages that the AppStore brought [TS]

01:25:35   but it doesn't really matter if you're [TS]

01:25:36   not it readability is not able to pay to [TS]

01:25:39   pay these content providers enough to [TS]

01:25:42   sustain their business they're just not [TS]

01:25:44   interested like are you wake me up [TS]

01:25:46   readability when you can pay the kind of [TS]

01:25:48   money that the advertisers are paying [TS]

01:25:50   and so it's kind of a chicken egg [TS]

01:25:51   situation where well we can't do that [TS]

01:25:54   until we get lots of readers but readers [TS]

01:25:55   don't want to sign on if there's not a [TS]

01:25:56   lot of sites signed on and then if we [TS]

01:25:57   collect money without the site signing [TS]

01:25:58   on they complain and they're in a tough [TS]

01:26:00   spot I think here's someone the final [TS]

01:26:07   thing about open readability is a email [TS]

01:26:09   from Brad Fortin who is a loyal [TS]

01:26:11   readability customer I think it's good [TS]

01:26:13   to have the view of someone who likes [TS]

01:26:16   your readability what do they like about [TS]

01:26:17   it and why do they like it so he says [TS]

01:26:20   the way I see readability business [TS]

01:26:23   models that I voluntarily give them $10 [TS]

01:26:25   a month in the hopes that they'll be [TS]

01:26:26   able to contact these content providers [TS]

01:26:27   and distribute my money to them in [TS]

01:26:29   proportion to how much of their content [TS]

01:26:30   I read and enjoy periodically I'll go [TS]

01:26:32   through the list of sites I've tried to [TS]

01:26:33   contribute to see who isn't signed up [TS]

01:26:34   with the service yet and try to contact [TS]

01:26:36   them in the hopes they'll sign up and [TS]

01:26:37   take my money [TS]

01:26:39   I'm considering raising my amount of $20 [TS]

01:26:40   and if more content providers hop on I'm [TS]

01:26:42   willing to go as high as 60 roughly what [TS]

01:26:44   I'm paying my ISP this is the money I [TS]

01:26:46   think the sites deserve and I think [TS]

01:26:47   readability proportionally distributing [TS]

01:26:48   that money to sites for me is a [TS]

01:26:49   wonderful idea and I wish more sites [TS]

01:26:51   were willing to sign up for it that's [TS]

01:26:54   Noble and I think that's what [TS]

01:26:55   breathability wants but how many people [TS]

01:26:57   do you think in the world are like Brad [TS]

01:26:58   Fortin who are willing to pay $60 a [TS]

01:27:00   month and if you divide that $60 a month [TS]

01:27:01   amongst all the web pages that all the [TS]

01:27:03   websites that someone reads over the [TS]

01:27:05   course of the month how much is that a [TS]

01:27:06   month and multiply that by the number of [TS]

01:27:08   users who are willing to pay that and [TS]

01:27:09   see how much money exactly these [TS]

01:27:10   websites you're going to get and then [TS]

01:27:11   compare it to how much money advertisers [TS]

01:27:12   are paying these websites and again I [TS]

01:27:14   think people find that the advertisers [TS]

01:27:16   are massively out bidding the readers [TS]

01:27:17   and you know if you're running a website [TS]

01:27:20   and you have to find a way to sustain it [TS]

01:27:22   like it's similar for this for this [TS]

01:27:23   podcast if every reader was willing to [TS]

01:27:26   pay $10 an episode for this podcast you [TS]

01:27:27   would not need advertisement no probably [TS]

01:27:29   not [TS]

01:27:30   so everyone listening right now if you [TS]

01:27:32   you can like start a separate website [TS]

01:27:34   and say okay I'm willing to pay $10 an [TS]

01:27:36   episode or $1 an episode for [TS]

01:27:37   hypercritical go ahead and get money [TS]

01:27:39   like Dan is not going to turn down your [TS]

01:27:41   money for the number you know to me but [TS]

01:27:43   I think you're gonna be outbid by the [TS]

01:27:44   advertisers and I think people like it [TS]

01:27:46   this way they like getting the free [TS]

01:27:47   content like you're being advertiser [TS]

01:27:49   supported if there was a third party [TS]

01:27:50   trying to swoop in and say we can get [TS]

01:27:51   you money directly from readers dan [TS]

01:27:53   would say well that's great no but if [TS]

01:27:54   you don't give me enough money don't [TS]

01:27:56   give you as much money as the [TS]

01:27:56   advertisers I can't get rid of the [TS]

01:27:59   advertisers you know what I mean and and [TS]

01:28:01   if you didn't talk to Dan about that and [TS]

01:28:02   started taking money on behalf of Dan to [TS]

01:28:04   listen to hypercritical I think you'd be [TS]

01:28:05   pissed about it and rightfully so so [TS]

01:28:07   this is the situation readability finds [TS]

01:28:08   itself in ah and I think it's a [TS]

01:28:11   difficult situation but the reality is [TS]

01:28:13   what the reality is if readability [TS]

01:28:15   through force of will or advertising or [TS]

01:28:17   whatever was able to convince more [TS]

01:28:19   people that they should pay for content [TS]

01:28:21   than they will have been able to do [TS]

01:28:22   something that many other people have [TS]

01:28:24   not been able to do and you know I think [TS]

01:28:27   we would all thank them for it but I [TS]

01:28:28   just don't think it's going to happen [TS]

01:28:30   now so that's readability didn't take [TS]

01:28:37   too long no not at all [TS]

01:28:42   got time for a little tiny bit on [TS]

01:28:43   flashback I think what do you think well [TS]

01:28:46   I think it's important to talk about it [TS]

01:28:48   and you know get your take on now for [TS]

01:28:52   those who don't know flashback is the [TS]

01:28:53   name for this I should have looked this [TS]

01:28:54   up is it a virus is it a Trojan horse [TS]

01:28:56   what is the technical classification of [TS]

01:28:58   this piece of malware affecting the Mac [TS]

01:29:00   well I guess they are calling it malware [TS]

01:29:05   that's the umbrella term that is the [TS]

01:29:08   umbrella term I think that's probably [TS]

01:29:12   fine dry is it is it a drive-by attack [TS]

01:29:15   is that the official something like I [TS]

01:29:18   think drive-by attack is the now because [TS]

01:29:22   it's not a Trojan horse so this is a [TS]

01:29:25   piece of malware that is reportedly [TS]

01:29:27   affecting like something that people [TS]

01:29:29   things like 1% of all Mac's yes like [TS]

01:29:32   600,000 Mac's or something like that [TS]

01:29:34   right and Gruber talked about in his [TS]

01:29:38   show a little bit and what he said I [TS]

01:29:41   thought was a good point for those of us [TS]

01:29:43   were old it's remap we remember a time [TS]

01:29:45   back when viruses did exist on the Mac [TS]

01:29:48   back in the classic Mac days I had [TS]

01:29:51   viruses I believe with the popular one [TS]

01:29:53   that I kept getting was the invar virus [TS]

01:29:55   lowercase n capital vir and I would [TS]

01:29:58   disinfect myself from the Enver virus [TS]

01:29:59   using Reza and the Delete key so that's [TS]

01:30:02   that's old-school uh some viruses [TS]

01:30:05   existed back way back in the old days [TS]

01:30:07   when max were black and white and had [TS]

01:30:09   monarch you know monochrome tiny 9 inch [TS]

01:30:10   screens and stuff like that and as [TS]

01:30:12   Gruber pointed out the virus is spread [TS]

01:30:15   back then through floppy disk because [TS]

01:30:17   there there was no internet kids you [TS]

01:30:19   know there were BBS's and there are [TS]

01:30:20   modems if you were lucky but even the [TS]

01:30:23   Mac had not great support for those but [TS]

01:30:25   generally they you got a virus because [TS]

01:30:27   you went to a Mac user group meeting [TS]

01:30:29   that was a mug that's what we called [TS]

01:30:30   them back in the day they don't stick on [TS]

01:30:32   mugs that's what they were called I [TS]

01:30:34   don't know they don't still call them [TS]

01:30:35   mugs I don't think they exist anymore [TS]

01:30:37   because we have the internet now but [TS]

01:30:38   you'd go to a meeting with a bunch of [TS]

01:30:39   old cranky people and you would exchange [TS]

01:30:41   floppy disks and you would bring the [TS]

01:30:43   floppy disk film usually filled with she [TS]

01:30:45   the shareware software or pirated [TS]

01:30:47   commercial software or something and [TS]

01:30:48   half of them had viruses on them and [TS]

01:30:49   when you put them into your computer [TS]

01:30:51   they would infect it you know and and so [TS]

01:30:55   that's how viruses spread now [TS]

01:30:56   analogy to the way virus is spread these [TS]

01:30:57   days is the difference between a [TS]

01:30:59   sexually transmitted disease and an [TS]

01:31:01   airborne virus type of disease sexually [TS]

01:31:04   transmitted diseases as bad as they are [TS]

01:31:06   like AIDS and everything spread much [TS]

01:31:08   more slowly than something that's [TS]

01:31:09   airborne where you see in all the [TS]

01:31:10   outbreak movies or contagion was a [TS]

01:31:12   recent one if you have to take a floppy [TS]

01:31:14   disk and stick it into a computer to [TS]

01:31:16   spread a virus that's going to spread [TS]

01:31:17   much more slowly especially when every [TS]

01:31:19   computer in the world isn't connected to [TS]

01:31:21   each other nowadays viruses can spread [TS]

01:31:23   because all of our computers were [TS]

01:31:24   connected to the Internet and if the [TS]

01:31:26   Internet is the vector for this [TS]

01:31:27   infection if it's on webpages a virus [TS]

01:31:29   can spread much much more quickly now [TS]

01:31:31   today than it used to be able to spread [TS]

01:31:33   but despite the fact that back when Mac [TS]

01:31:36   viruses were sexually transmitted so to [TS]

01:31:38   speak they were still widespread enough [TS]

01:31:40   for me to have gotten and for every [TS]

01:31:42   classic Mac user I know to have gotten [TS]

01:31:44   them because they would spread more [TS]

01:31:45   slowly but they would spread just [TS]

01:31:47   through this little beans of floppy [TS]

01:31:48   disks going from one place to the other [TS]

01:31:49   right now [TS]

01:31:51   so that was the old days of no name [TS]

01:31:53   remembers because nobody used Mac's [TS]

01:31:55   because there were tor computers and [TS]

01:31:56   they had mice and only two high [TS]

01:31:57   computers have mice right and then Apple [TS]

01:31:59   almost went out of business then they [TS]

01:32:00   came back and then a few people more [TS]

01:32:01   started buying Mac's and you had Mac OS [TS]

01:32:02   10 and there's this period of time where [TS]

01:32:05   the Mac's really didn't have a problem [TS]

01:32:06   with malware at all and there was lots [TS]

01:32:09   of debates about this and and you know [TS]

01:32:10   the the PC had tremendous problems with [TS]

01:32:13   the viruses because they were the [TS]

01:32:16   massively dominant platform at the time [TS]

01:32:18   all of our computers got connected to [TS]

01:32:19   each other and so it's exploited and [TS]

01:32:21   Microsoft spent years trying to pin down [TS]

01:32:23   Windows XP and then you had the Vista [TS]

01:32:24   disaster because they spent all this [TS]

01:32:26   time trying to make the security better [TS]

01:32:28   and all that stuff during this time the [TS]

01:32:30   Mac was basically malware free you [TS]

01:32:31   didn't have to think about malware you [TS]

01:32:33   didn't have to do anything Mac user [TS]

01:32:34   still did they would always ask what [TS]

01:32:35   should I do about viruses what should I [TS]

01:32:36   do about malware and my question was do [TS]

01:32:38   nothing because there's nothing to [TS]

01:32:39   protect yourself from that won't always [TS]

01:32:41   be the case but right now it's no point [TS]

01:32:43   in killing yourself trying to protect [TS]

01:32:45   yourself from threats that don't exist [TS]

01:32:46   right this was the time during which [TS]

01:32:49   Apple and needed to be working its butt [TS]

01:32:52   off and I think it was trying to because [TS]

01:32:56   this was the honeymoon period now where [TS]

01:32:58   it's not a problem of the Mac platform [TS]

01:32:59   Apple now you should be spending this [TS]

01:33:01   time to make sure that when inevitably [TS]

01:33:03   if you're successful malware does become [TS]

01:33:06   a problem on the Mac platform which we [TS]

01:33:07   all know is coming it's just a certain [TS]

01:33:08   just a matter of [TS]

01:33:10   like you know there wasn't like the Mac [TS]

01:33:11   wasn't vulnerable you get you can right [TS]

01:33:12   now for it really easily it was arguably [TS]

01:33:15   more vulnerable than Windows but nobody [TS]

01:33:17   cared the market share was too small or [TS]

01:33:19   whatever eventually if you're successful [TS]

01:33:21   Apple that's going to change and you're [TS]

01:33:22   going to be vulnerable so you better [TS]

01:33:23   spend time nailing stuff down and that's [TS]

01:33:26   kind of what Apple's been trying to do [TS]

01:33:27   it like sandboxing this is all to [TS]

01:33:29   prevent malware Tyvek supplies get flash [TS]

01:33:31   off the system by default don't install [TS]

01:33:33   java by default like just try to pin it [TS]

01:33:34   down pin it down pin it down because [TS]

01:33:36   this is the period of time during which [TS]

01:33:38   you know you you have you have this [TS]

01:33:40   window to try to try to get your house [TS]

01:33:42   in order before the inevitable malware [TS]

01:33:44   comes the windows didn't have that [TS]

01:33:46   luxury they had to do it like under live [TS]

01:33:47   fire they had to swap the engine of the [TS]

01:33:49   car while it was running and just pin [TS]

01:33:51   their operating system down while it's [TS]

01:33:52   under constant attack constantly [TS]

01:33:53   reacting things a patch of the week to [TS]

01:33:55   patch a smaller ability and everyone [TS]

01:33:56   species being infected with viruses that [TS]

01:33:59   was a mess for them Apple had a window [TS]

01:34:01   of time to really turn the screws down [TS]

01:34:04   on his operating system and also to its [TS]

01:34:05   credit when Apple made a new platform it [TS]

01:34:07   came up with iOS it did a really good [TS]

01:34:09   job of locking this thing down so far [TS]

01:34:11   malware has not been a problem in iOS [TS]

01:34:13   and I think it is much much much much [TS]

01:34:16   much less vulnerable than the Mac to [TS]

01:34:18   malware simply because there are few [TS]

01:34:20   moving parts and just everything is much [TS]

01:34:22   more nailed down in iOS everything is [TS]

01:34:24   confined and limited in its authority to [TS]

01:34:27   do stuff the Mac is not like that and [TS]

01:34:29   the Mac is an older codebase and so on [TS]

01:34:30   and so forth right well it looks like [TS]

01:34:32   time has run out for Apple and you know [TS]

01:34:35   the buzzer has rung Apple is not done [TS]

01:34:38   it's like pencils down no more working [TS]

01:34:40   and apples in the middle of its essay it [TS]

01:34:42   didn't get done doing everything that it [TS]

01:34:44   wanted to do I think Apple would have [TS]

01:34:45   liked it if it had a few more years of [TS]

01:34:47   grace to say can we just get sandboxing [TS]

01:34:49   sorted out and get everybody into [TS]

01:34:51   sandboxing which is difficult because [TS]

01:34:53   Sam boxing you know there's a whole [TS]

01:34:54   issues with existing applications having [TS]

01:34:57   to change or limited functionality to [TS]

01:34:58   fit in sandboxing and Apple trying to [TS]

01:35:00   negotiate with the developers all right [TS]

01:35:01   we really want you to be sandbox but we [TS]

01:35:03   do understandably we want your [TS]

01:35:04   applications still to work and not be [TS]

01:35:05   frustrating to users and this is dance [TS]

01:35:08   that's still going on and the first [TS]

01:35:09   significant malware in the Mac OS 10 era [TS]

01:35:12   has hit and infected 1% of the computers [TS]

01:35:15   so time is up for Apple and it's kind of [TS]

01:35:18   sad they didn't get done everything they [TS]

01:35:20   wanted to do arguably they didn't move [TS]

01:35:22   fast enough they were [TS]

01:35:23   had other priorities in the early days [TS]

01:35:25   of Mac os10 one of those other [TS]

01:35:27   priorities was you know making iOS which [TS]

01:35:29   I think was this important for them to [TS]

01:35:31   concentrate on that priority because it [TS]

01:35:33   turns out to be the majority of their [TS]

01:35:35   business at this point and is probably [TS]

01:35:36   the future of the or of the company but [TS]

01:35:39   it is kind of a shame that they didn't [TS]

01:35:42   get farther along and the one particular [TS]

01:35:43   thing I'm going to ding them for is not [TS]

01:35:46   so much technologically that they [TS]

01:35:47   couldn't screw down the Mac platform to [TS]

01:35:49   be tighter in any amount of time that [TS]

01:35:50   they had because I think it's probably [TS]

01:35:52   more important to concentrate on iOS [TS]

01:35:54   which is the obviously the platform of [TS]

01:35:55   the future kick-boxing support of the [TS]

01:35:57   future but their policies yeah no one [TS]

01:36:02   came to that one and no they want their [TS]

01:36:03   policies like that the way your company [TS]

01:36:06   reacts to threats that's like a [TS]

01:36:08   corporate policy decision and some [TS]

01:36:11   rejiggering your organization to react [TS]

01:36:12   to that and Apple has always been bad [TS]

01:36:14   that has not been changing it like what [TS]

01:36:17   you want to see is like for example this [TS]

01:36:18   Java exploit that flashback exploits [TS]

01:36:20   it's been around like it's been patched [TS]

01:36:22   since February and the rest of the [TS]

01:36:24   civilized world [TS]

01:36:24   but because apples like man wouldn't [TS]

01:36:27   really use Java it's not installed by [TS]

01:36:29   default who cares about this like [TS]

01:36:30   they're not on top of their game in [TS]

01:36:32   terms of getting about patches they in [TS]

01:36:34   effect did this to them stuff like I [TS]

01:36:36   don't know how long it took flashback to [TS]

01:36:37   go from zero infections to 1% of the [TS]

01:36:39   installed Mac installed base but it [TS]

01:36:41   might have been over a long period of [TS]

01:36:42   time and you know if Apple had patched [TS]

01:36:45   this exploit as soon as the patch was [TS]

01:36:47   available this might not have been an [TS]

01:36:49   issue at all but they're so damn slow [TS]

01:36:51   and so damn stingy about rolling out [TS]

01:36:53   changes now some of that is like what we [TS]

01:36:55   don't want to have a patch every single [TS]

01:36:56   week and we you know the but they're not [TS]

01:36:58   they're not fast enough and then coming [TS]

01:37:00   out now like oh here's three job updates [TS]

01:37:02   in a week I did I put a link to the [TS]

01:37:03   current job update and a link to an [TS]

01:37:04   hour's technical story about this they [TS]

01:37:06   did three Java updates in a week that's [TS]

01:37:08   being reactive after 1% of your install [TS]

01:37:10   base is infected these are just policy [TS]

01:37:12   decisions get a mechanism for dealing [TS]

01:37:14   with hot fixes take them seriously if [TS]

01:37:16   you some Java exploit and it's patched [TS]

01:37:18   and the rest of the world's has the [TS]

01:37:19   patch Mac users should have that patch [TS]

01:37:21   don't wait six freaking months because [TS]

01:37:23   like I will roll it into the ten point [TS]

01:37:25   seven point four update or whatever like [TS]

01:37:26   patch it out they need a culture and a [TS]

01:37:29   procedure of acknowledging exploits and [TS]

01:37:31   acting on them quickly and if you don't [TS]

01:37:33   want to disrupt users by potentially [TS]

01:37:34   screwing up their operating system like [TS]

01:37:36   that's on you to figure out the [TS]

01:37:37   technical [TS]

01:37:37   illusion to push out like mandatory push [TS]

01:37:39   out of patches to people of software [TS]

01:37:42   fixes without breaking their crap that's [TS]

01:37:43   part of being reactive to software [TS]

01:37:45   threats and it has it's pretty much a [TS]

01:37:47   sideshow to Oh sandbox everything [TS]

01:37:49   lockdown RS and get rid of exports these [TS]

01:37:51   are is industry-wide things flash is not [TS]

01:37:55   really their responsibility and I think [TS]

01:37:57   by not shipping it they're basically [TS]

01:37:58   abdicating that responsibility but Java [TS]

01:38:00   even though they don't ship it as you [TS]

01:38:01   showed when you're experimenting a last [TS]

01:38:02   show it gets installed automatically by [TS]

01:38:04   Apple the second you do anything that [TS]

01:38:05   involves Java so it's on them to fix [TS]

01:38:08   that and I bet they're a bunch of these [TS]

01:38:10   you know security things that have been [TS]

01:38:11   known for a long time that fixes are [TS]

01:38:13   available for that Apple simply has not [TS]

01:38:15   distributed not integrated into the [TS]

01:38:17   codebase because they don't consider it [TS]

01:38:18   a priority that's something they should [TS]

01:38:20   have changed a long time ago and it's [TS]

01:38:22   really embarrassing that now they've [TS]

01:38:23   been caught with their pants down that [TS]

01:38:24   so not like this is a zero day exploit [TS]

01:38:27   where no one even knew about this [TS]

01:38:28   exploit and now it's infected all these [TS]

01:38:29   Mac's it's a you know nine oh how many [TS]

01:38:32   days is that 100-day exploit or however [TS]

01:38:34   long it's been since February there's no [TS]

01:38:37   excuse for that so at this point the [TS]

01:38:40   time has run out it's very disappointing [TS]

01:38:42   that Apple has not reorganized itself as [TS]

01:38:46   a company to be the type of machine that [TS]

01:38:49   I imagine Microsoft is at this point [TS]

01:38:51   having been proved that you know in a [TS]

01:38:53   crucible of fire viruses that Microsoft [TS]

01:38:56   is ready at a moment's notice to hotfix [TS]

01:38:58   everybody who is on their latest [TS]

01:38:59   platform providing fixes as soon as [TS]

01:39:02   possible to the latest exploits as soon [TS]

01:39:04   as they're available Microsoft is not [TS]

01:39:06   sitting on patches for things that have [TS]

01:39:08   impact since February they're just not [TS]

01:39:10   there they are more proactive than that [TS]

01:39:13   and their organization is basically [TS]

01:39:15   structured better to deal with security [TS]

01:39:16   threats and apples it's and I think [TS]

01:39:17   that's a shame so I'll give Apple a [TS]

01:39:21   d-minus on reactiveness two security [TS]

01:39:24   threats and like a b-minus on its [TS]

01:39:26   ability to revise its platform to be [TS]

01:39:30   more secure because they're doing that [TS]

01:39:31   then it's taking them a while and I [TS]

01:39:32   can't really fault them for [TS]

01:39:33   concentrating more on iOS because from [TS]

01:39:35   business perspective that makes sense [TS]

01:39:37   but the organizational stuff bad job [TS]

01:39:41   there and by the way I still have not [TS]

01:39:43   found a single Mac in real life infected [TS]

01:39:46   with this none of my Mac's at home work [TS]

01:39:47   and I haven't [TS]

01:39:49   talk to anybody I don't know anybody [TS]

01:39:51   that has either [TS]

01:39:53   that doesn't make course that it has not [TS]

01:39:55   going to make sense because if I roll my [TS]

01:39:56   hundred sided die right and I say if I [TS]

01:40:00   get a one that means I'm gonna find a [TS]

01:40:01   virus that would be 1% so it makes you [TS]

01:40:04   know I have a 99% and not a chance of [TS]

01:40:06   not finding that virus in any computers [TS]

01:40:08   that I encounter and I think I've rolled [TS]

01:40:10   that hundred sided die in front of each [TS]

01:40:11   computer and it has not come up on the [TS]

01:40:13   one number that I select and so this [TS]

01:40:15   fits I you know but one percent is still [TS]

01:40:17   a large number of people and it's such [TS]

01:40:20   it's just so lame that this this [TS]

01:40:21   happened at all because it's like it's [TS]

01:40:23   not a zero day exploit something Apple [TS]

01:40:26   code Apache long ago and just didn't and [TS]

01:40:27   sing them panic with three patches in a [TS]

01:40:30   single week first two of which didn't [TS]

01:40:31   even have a thing to remove it and even [TS]

01:40:33   the current one says it removes some [TS]

01:40:34   variants of this virus well thanks a lot [TS]

01:40:36   Apple pretty lame you know if Apple had [TS]

01:40:42   been really smart as as you say you know [TS]

01:40:45   all this time that Apple has been nicely [TS]

01:40:48   impervious but just not affected for the [TS]

01:40:51   most part by any kind of virus you would [TS]

01:40:53   have thought that Apple would have been [TS]

01:40:55   building up a really aggressive team [TS]

01:40:58   behind the scenes just sitting there [TS]

01:41:00   ready to pounce at the future the first [TS]

01:41:03   sign oh there's a problem that's alright [TS]

01:41:06   we got 20 guys who have all they've been [TS]

01:41:09   doing is waiting for this day and now [TS]

01:41:12   let them loose and like they have that [TS]

01:41:15   thing that the text malware like they [TS]

01:41:17   integrated that and like Snow Leopard [TS]

01:41:18   like they've been adding stuff to the [TS]

01:41:19   operating system to try to be reactive [TS]

01:41:21   to this and stuff but the policies not [TS]

01:41:23   the mechanisms like they have the way [TS]

01:41:24   they have that signatures of malware [TS]

01:41:26   thing and you know that's automatically [TS]

01:41:28   downloaded to you and you don't even [TS]

01:41:29   have a choice and it's happening in the [TS]

01:41:30   background there's no you know that [TS]

01:41:31   thing like they built that thing but [TS]

01:41:34   their reaction to like things like known [TS]

01:41:37   exploits with existing patches that they [TS]

01:41:40   just need to integrate it into their [TS]

01:41:41   codebase and release like they're [TS]

01:41:43   they're dropping the ball on the on the [TS]

01:41:46   stupid corporate policy stuff not on the [TS]

01:41:48   technology stuff like just release the [TS]

01:41:49   patch like all you needed was some guy [TS]

01:41:51   to say our new policy is whenever a [TS]

01:41:53   security vulnerability is found in [TS]

01:41:55   insert software or technology or Apache [TS]

01:41:58   PHP Java any of the millions of things [TS]

01:42:00   that Apple integrates and ships [TS]

01:42:02   we will integrate that patch and release [TS]

01:42:04   it to our customers within X number of [TS]

01:42:06   days and X should not be 97 right that's [TS]

01:42:10   you just have to lay down that policy [TS]

01:42:12   and build the organization around that [TS]

01:42:13   but just the sense of urgency wasn't [TS]

01:42:15   there I guess the like they felt good [TS]

01:42:17   about like oh we got this malware [TS]

01:42:18   detection and we can push out new [TS]

01:42:19   definitions to find stuff and it's like [TS]

01:42:22   how I oh this is what I keep asking I [TS]

01:42:24   haven't found a story tell me how long [TS]

01:42:25   did it take to go from 0% of Mac users [TS]

01:42:27   to 1% did that happen overnight [TS]

01:42:28   over a week over a month over 6 months [TS]

01:42:31   how long did it take for this thing to [TS]

01:42:33   spread how long did Apple have as this [TS]

01:42:35   infection slowly spread and they did [TS]

01:42:36   nothing right maybe it was really fast I [TS]

01:42:39   don't know but the exploit has been [TS]

01:42:40   known for a long time and the patch has [TS]

01:42:42   been available for a long time it's just [TS]

01:42:44   it's inexcusable [TS]

01:42:46   so yeah the honeymoon period is over for [TS]

01:42:49   Apple now they really need to get on the [TS]

01:42:52   ball I think this infection is not that [TS]

01:42:54   bad it's not like it's the [TS]

01:42:56   percentage-wise but like what the thing [TS]

01:42:58   does there Apple's lucky that this one [TS]

01:43:01   wasn't like one that waits on people's [TS]

01:43:04   computers and then then simultaneously [TS]

01:43:05   erases all their hard drives on a [TS]

01:43:06   particular date six months from now like [TS]

01:43:08   that would be nasty and that would give [TS]

01:43:10   Apple a huge black eye but it could have [TS]

01:43:11   been Apple's actions have not done [TS]

01:43:14   anything to prevent that from happening [TS]

01:43:15   they're just lucky that this particular [TS]

01:43:16   virus seems to be a boring botnet type [TS]

01:43:19   of controlling thing and now apples [TS]

01:43:21   counteracting it but blah as I'll save [TS]

01:43:27   Instagram for another show yeah I think [TS]

01:43:29   you have we have to redo is that it then [TS]

01:43:36   that's it one hundred and hundred two [TS]

01:43:38   minutes I think I got one none non-stop [TS]

01:43:42   siracusa yeah 143 here on my fancy word [TS]

01:43:45   skype 143 yeah one hour 43 minutes 15 [TS]

01:43:49   seconds activities on my thing in [TS]

01:43:51   elapsed time 103 I don't know I did you [TS]

01:43:54   go through a wormhole has it really been [TS]

01:43:57   143 minutes now one hour 43 minutes one [TS]

01:44:00   hour four yeah hundred but I of 103 [TS]

01:44:03   minutes we will know when we get the 60 [TS]

01:44:06   minutes we change units and I don't know [TS]

01:44:08   what an hour [TS]

01:44:08   well logic logic doesn't logic doesn't [TS]

01:44:11   yeah yeah you oh you mean the the [TS]

01:44:15   application software and out the car [TS]

01:44:16   something that's cured that is our exxor [TS]

01:44:19   all right all right so we'll wrap this [TS]

01:44:21   thing up if you have thoughts and [TS]

01:44:23   comments for John siracusa the best way [TS]

01:44:25   to get them to him is to go to five by [TS]

01:44:28   five dot TV slash contact pick [TS]

01:44:30   hypercritical from that list and type [TS]

01:44:34   with you what you have people some [TS]

01:44:35   people John they will send us email just [TS]

01:44:39   to like like they'll they'll figure out [TS]

01:44:41   your email address or mine and they'll [TS]

01:44:44   email it to us that way outside there [TS]

01:44:46   it's like they're going to you know [TS]

01:44:48   above my head behind my back and I don't [TS]

01:44:52   reply to those emails I don't read them [TS]

01:44:54   either the only way to email about this [TS]

01:44:56   show is to go through the proper channel [TS]

01:44:58   which is use that form so do that and of [TS]

01:45:03   course you know I rate the show go to [TS]

01:45:05   iTunes go in there rate the show if you [TS]

01:45:08   want to make John really happy review [TS]

01:45:10   the show you can follow him on Twitter [TS]

01:45:12   Syracuse s IRA there's no Z in here s [TS]

01:45:15   IRA see us a nosy I'm Dan Benjamin on [TS]

01:45:19   Twitter we appreciate your listening [TS]

01:45:21   we'll be back again next week thank you [TS]

01:45:23   John thank you [TS]

01:45:35   you [TS]