64: You Will Die Instantly!


00:00:02   this is hypercritical weekly talkshow [TS]

00:00:04   ruminating on exactly what is wrong the [TS]

00:00:06   world of Apple and related technologies [TS]

00:00:07   and businesses nothing is so perfect but [TS]

00:00:10   it can't be complained about by my [TS]

00:00:12   co-host John siracusa I'm Dan Benjamin [TS]

00:00:15   this is five by five it's episode number [TS]

00:00:17   64 for Friday April 20th 2012 or 2001 [TS]

00:00:25   say thanks very much to our sponsors [TS]

00:00:27   freshbooks comm hover.com and one more [TS]

00:00:32   thing comm dot a you that silence must [TS]

00:00:37   mean you're there John I am here la the [TS]

00:00:41   stream was behind so oh yeah I'm [TS]

00:00:45   assuming you got through with the intro [TS]

00:00:46   yeah it's done sound perfect okay [TS]

00:00:49   best intro I've ever done that's good [TS]

00:00:53   alright radio now we're going how are [TS]

00:00:56   you doing I'm doing fine good [TS]

00:00:59   go smattering a follow-up today I'd love [TS]

00:01:01   to hear it [TS]

00:01:04   first item is a throwback to two shows [TS]

00:01:08   ago or maybe blunt show go where I [TS]

00:01:10   talked about PlayStation Network gift [TS]

00:01:12   cards you remember that PlayStation [TS]

00:01:14   Network gift cards that cost more on [TS]

00:01:16   Amazon than they do elsewhere then their [TS]

00:01:21   face value yeah I guess a dollar gift [TS]

00:01:23   card and someone sent me a link and I [TS]

00:01:25   put it in the show notes and it cost you [TS]

00:01:26   like 16 bucks for a ten dollar card and [TS]

00:01:28   this is all away so you didn't have to [TS]

00:01:29   enter your credit card number into the [TS]

00:01:31   Sony database right privacy because it [TS]

00:01:33   yeah because they've had security [TS]

00:01:35   problems over there PSN so a couple [TS]

00:01:37   people told me that that gift card with [TS]

00:01:39   some kind of scam and so I just pulled [TS]

00:01:41   it from the show notes just to prevent [TS]

00:01:43   anyone from accidentally buying it then [TS]

00:01:44   you really you shouldn't buy it for more [TS]

00:01:45   than face value anyway and many other [TS]

00:01:47   people wrote in to tell me that you can [TS]

00:01:48   find PSN gift cards and Xbox Live gift [TS]

00:01:50   cards and stuff all over the place this [TS]

00:01:52   basically any place you can find an [TS]

00:01:54   iTunes gift card like grocery stores [TS]

00:01:57   drugstores BJ's Wholesale just [TS]

00:01:59   everywhere for face value they might [TS]

00:02:02   only be $20 cards maybe they don't make [TS]

00:02:04   $10 cards anymore but uh but it was out [TS]

00:02:06   there trying to find a PlayStation [TS]

00:02:09   Network gift card that they can use to [TS]

00:02:11   buy journey for the PlayStation they [TS]

00:02:12   just bought for the sole purpose [TS]

00:02:13   playing that game and they still don't [TS]

00:02:15   want to give Sonia the credit card [TS]

00:02:16   number you should be able to find PSN [TS]

00:02:17   gift cards elsewhere so I just want to [TS]

00:02:19   share that information and I hope nobody [TS]

00:02:21   did follow that possible scam link I [TS]

00:02:23   mean how big of a scam could it be it's [TS]

00:02:25   on it's on Amazon presumably what makes [TS]

00:02:27   it a scam dude are you not getting what [TS]

00:02:29   you paid for or is it a scam in that it [TS]

00:02:31   is more than face value and that's the [TS]

00:02:33   scam that that might have been part of [TS]

00:02:36   the scam but also the idea was put [TS]

00:02:37   forward that maybe these people won't [TS]

00:02:39   actually deliver what they say they'll [TS]

00:02:40   deliver and you'll give them money and [TS]

00:02:41   then you'll have to resolve it through [TS]

00:02:42   you know Amazon's third party seller [TS]

00:02:44   resolution process like hey I spent this [TS]

00:02:46   money and nothing ever came in the mail [TS]

00:02:47   or what came wasn't what's advertised [TS]

00:02:49   her you just want to avoid all that so [TS]

00:02:51   that's why I pulled the link cuz I [TS]

00:02:53   figure better better safe than sorry I [TS]

00:02:54   don't know if it was a scam link but the [TS]

00:02:56   mere suggestion that it could have been [TS]

00:02:57   made me say let's just pull it so I did [TS]

00:03:01   anyway this you can get these cards [TS]

00:03:03   elsewhere and and you should yeah orders [TS]

00:03:08   enter your credit card as many people [TS]

00:03:09   pointed out I mean everyone's paranoid [TS]

00:03:11   about their credit cards getting stolen [TS]

00:03:12   credit you're not liable for credit card [TS]

00:03:14   losses but my answer to the people who [TS]

00:03:16   are telling me oh you know if your [TS]

00:03:17   credit cards get stolen the credit card [TS]

00:03:18   companies pay for it well the two [TS]

00:03:20   answers that first was that eventually [TS]

00:03:23   we all pay for that you know oh the [TS]

00:03:24   credit card company pays for fraud but [TS]

00:03:26   they pay for it by distributing the cost [TS]

00:03:27   among all their customers so in a very [TS]

00:03:29   diluted way we all pay for it and the [TS]

00:03:30   second thing is even if you have to pay [TS]

00:03:31   any money and even if the dilution of [TS]

00:03:33   the fraud never affects you or it's like [TS]

00:03:35   a penny a year or something it's a [TS]

00:03:37   hassle to go through all I got to cancel [TS]

00:03:38   that card and any site that has the card [TS]

00:03:40   in it I gotta remember get a change next [TS]

00:03:42   time I order you know all that stuff so [TS]

00:03:43   that's why I say if you're worried about [TS]

00:03:46   that stuff just get the cards elsewhere [TS]

00:03:48   last week's show title is talking to the [TS]

00:03:52   bear which was some thing that popped [TS]

00:03:54   out of my mind and the idea was that you [TS]

00:03:56   get a stuffed animal bear and you talk [TS]

00:03:59   to it as a means of working out your [TS]

00:04:00   technical problems is kind of like a [TS]

00:04:03   sounding board and I couldn't remember [TS]

00:04:06   if I was just making up that reference [TS]

00:04:07   or if it's just a common thing a lot of [TS]

00:04:09   people emailed with other things that [TS]

00:04:13   they've heard one of them was rubber [TS]

00:04:14   duck debugging which is a Jeff Atwood [TS]

00:04:16   blog post there was recent I don't think [TS]

00:04:18   he made up the term either I still [TS]

00:04:19   haven't read that blog post is still [TS]

00:04:21   buried in my instapaper someone else [TS]

00:04:23   said tailor's dummy but then they said [TS]

00:04:25   they tried to Google that and couldn't [TS]

00:04:27   find [TS]

00:04:27   he hid somewhere they spelled misspelled [TS]

00:04:28   Taylor but thunder keys that's not his [TS]

00:04:31   name Bryan Almeida on Twitter sent me a [TS]

00:04:35   link to time management for system [TS]

00:04:38   administrators by Tom Lim and Sally it's [TS]

00:04:40   an O'Reilly book and in that book he [TS]

00:04:44   sent a screenshot of the contents of [TS]

00:04:45   that book there is that quote about [TS]

00:04:47   talking to the bear talks about a [TS]

00:04:49   stuffed animal bear and how you can how [TS]

00:04:52   you know put it on your desk and he some [TS]

00:04:54   person in the book who's talking to the [TS]

00:04:55   bear to work things out now I don't have [TS]

00:04:57   any specific memory of reading time [TS]

00:05:00   management for system administrators but [TS]

00:05:02   I've read a lot of O'Reilly books in my [TS]

00:05:03   time and a lot of them had to do with [TS]

00:05:05   system administrators so maybe I did [TS]

00:05:07   read that book maybe that's where that [TS]

00:05:08   came from but I'm glad that I'm not [TS]

00:05:09   entirely crazy and this is actually a [TS]

00:05:11   thing what color what color the system [TS]

00:05:14   administrator books are they the blue [TS]

00:05:15   ones like well the back in the day the [TS]

00:05:19   spines of all the O'Reilly books for [TS]

00:05:20   pink so I have a whole section on my [TS]

00:05:21   shelf that's got these pink pinkish [TS]

00:05:23   spines but then they started to color [TS]

00:05:25   coding them and think this is some in [TS]

00:05:26   one's well I I think maybe dark blue is [TS]

00:05:31   they call the exorcism and stuff like a [TS]

00:05:33   navy blue but they keep changing things [TS]

00:05:35   but I kind of like the days when they [TS]

00:05:37   were all pink all right next one we have [TS]

00:05:42   is we're asking about this game on the [TS]

00:05:45   Mac on the iOS App Store whose [TS]

00:05:48   requirements in the requirements [TS]

00:05:50   metadata the left-hand column said one [TS]

00:05:51   thing and then the description part that [TS]

00:05:53   the developer writes [TS]

00:05:54   said another thing and good old Nick [TS]

00:05:56   Dirk wrote in to tell us that he was [TS]

00:05:58   having problems with this where he [TS]

00:05:59   bought the game he read the requirements [TS]

00:06:00   bought the game thought it should work [TS]

00:06:01   but then it turned that didn't the [TS]

00:06:02   developer said all you got to read the [TS]

00:06:03   description and he brought up with Apple [TS]

00:06:07   they gave him a refund and they said [TS]

00:06:08   we're looking to the issue of blah blah [TS]

00:06:09   so I was wondering why why the disparity [TS]

00:06:11   why I have a description that the [TS]

00:06:15   developer has to write that is correct [TS]

00:06:17   in terms of what the game can run on and [TS]

00:06:19   then meted it on the left hand side that [TS]

00:06:21   is incorrect and will cause people to [TS]

00:06:23   buy the game who can actually run it [TS]

00:06:24   this example it was like the app [TS]

00:06:28   description said it runs on iPhone for [TS]

00:06:31   iPad or iPhone 3GS but the requirement [TS]

00:06:33   said it will run on iPhone and iPod [TS]

00:06:35   Touch or iPad with iOS 3.1.3 later or [TS]

00:06:38   later so if you have an iPhone 3G it [TS]

00:06:40   seems to follow [TS]

00:06:41   descriptions by the description that the [TS]

00:06:42   developer wrote said no no 3GS it's got [TS]

00:06:44   to be three guys it can't be 3G even if [TS]

00:06:46   your 3G is running like iOS 4.2 or [TS]

00:06:48   something so I wondered what the deal [TS]

00:06:51   with that was and Brian Dorfman wrote in [TS]

00:06:54   to tell me that this is a situation [TS]

00:06:56   where the developers hands are kind of [TS]

00:06:58   tied he says that developers can't set [TS]

00:07:02   listed devices their app can run all you [TS]

00:07:04   can set are the version of the operating [TS]

00:07:06   system and unique hardware features like [TS]

00:07:08   this needs a GPS or this needs camera [TS]

00:07:10   you can't say like this works on a 3G [TS]

00:07:12   but not on a 3GS so and also he says he [TS]

00:07:17   suspect an app would be rejected for [TS]

00:07:19   trying to exclude devices based on [TS]

00:07:21   hardware feature that doesn't really [TS]

00:07:22   need like if you check the box for like [TS]

00:07:24   needs a front-facing camera just to [TS]

00:07:26   exclude the iPad one that the app [TS]

00:07:28   reviewers might get cranky about that [TS]

00:07:29   but like hey your app doesn't do [TS]

00:07:31   anything with the camera while you check [TS]

00:07:32   and I like oh well I'm checking it cuz I [TS]

00:07:33   want to exclude the iPad one from my [TS]

00:07:35   requirements or whatever so that's an [TS]

00:07:38   unfortunate situation I understand what [TS]

00:07:39   Apple's trying to do is saying don't [TS]

00:07:41   build your piece of software for a set [TS]

00:07:44   of devices build it for a set of [TS]

00:07:45   features but especially with things like [TS]

00:07:47   games where they're so sensitive to CPU [TS]

00:07:50   and GPU speed if you make a game and it [TS]

00:07:52   turns out that it can't run on a 3G but [TS]

00:07:54   can run on a 3GS it's very difficult to [TS]

00:07:56   express that apparently with the things [TS]

00:07:58   you're allowed to specify in your app [TS]

00:08:00   metadata so that's kind of shame you'd [TS]

00:08:03   think by now would have been addressed [TS]

00:08:04   like I don't think this is a unique or [TS]

00:08:06   new issue maybe Apple's position is if [TS]

00:08:08   you make something that runs on a 3G [TS]

00:08:12   banana 3GS either bump your iOS version [TS]

00:08:16   so that you exclude 3G or don't make [TS]

00:08:19   your game like that I don't know yeah [TS]

00:08:22   make your game run faster yeah so that's [TS]

00:08:26   that's unfortunate but I'm glad to learn [TS]

00:08:29   that it's not a not something the [TS]

00:08:32   developers like it's not a developer [TS]

00:08:34   mistake you know the developers are [TS]

00:08:35   really as in many things their hands are [TS]

00:08:37   tied they what can they do they have a [TS]

00:08:39   game that runs on the 3GS and on a 3G [TS]

00:08:41   they and it does run on iOS 3.1.3 or [TS]

00:08:45   later but if you got an iOS 3G with what [TS]

00:08:48   you got an iPad iPhone 3G with iOS 4 [TS]

00:08:51   you're out of luck and all they can do [TS]

00:08:53   is in the description [TS]

00:08:55   big yelling letter saying warning you [TS]

00:08:56   know please read this read this [TS]

00:08:59   carefully nicholas friedrich wrote in to [TS]

00:09:05   talk about mac app store upgrades and [TS]

00:09:08   gave another interesting angle last week [TS]

00:09:10   I talked about they whoever was they [TS]

00:09:12   wrote in and said do people even know [TS]

00:09:15   what upgrades are like the concept of [TS]

00:09:18   upgrading software is that a common [TS]

00:09:20   thing we all know about because we've [TS]

00:09:22   done it for years but if you're just [TS]

00:09:23   coming into this brand new and your [TS]

00:09:24   report pouring into computers before you [TS]

00:09:26   know about upgrading software doesn't [TS]

00:09:28   really have a lot of analogs in other [TS]

00:09:29   parts of life mmm and his Nicholas [TS]

00:09:32   Friedreich's question is what if the [TS]

00:09:34   truth of the matter is that most users [TS]

00:09:35   don't care at all that upgrades free or [TS]

00:09:38   otherwise and his example is his mother [TS]

00:09:41   and her peer group with 38 pending [TS]

00:09:43   upgrades sitting on their iOS devices [TS]

00:09:45   you ever pick up someone's iOS device in [TS]

00:09:46   the App Store icon has a badge on it [TS]

00:09:47   with like double digit numbers I like [TS]

00:09:50   cheap [TS]

00:09:51   do you know what this is do you don't [TS]

00:09:52   you know you have all be like you're [TS]

00:09:53   running the version of words with [TS]

00:09:55   friends from three years ago look at all [TS]

00:09:56   these updates and so that is it might be [TS]

00:10:01   the number of people who argue for free [TS]

00:10:02   updates and the people who want paid [TS]

00:10:04   upgrades are combined but vocal and [TS]

00:10:07   ultimately small number of users and the [TS]

00:10:10   upgrade functionality exists at all [TS]

00:10:11   simply is the most convenient way to [TS]

00:10:13   update software so maybe it's like all [TS]

00:10:15   we're all complain about upgrades and [TS]

00:10:16   the developers will on it and the [TS]

00:10:17   computer is wanted but maybe everyone [TS]

00:10:18   else just just never updates anything I [TS]

00:10:21   know that when I look at my parents [TS]

00:10:24   devices they have iOS devices and Macs [TS]

00:10:26   they're always woefully behind on [TS]

00:10:28   software updates despite the fact that I [TS]

00:10:30   encourage them to upgrade most of the [TS]

00:10:32   time now one of the things one of the [TS]

00:10:34   great leaps forward of iOS is how much [TS]

00:10:37   easier it made buying and installing and [TS]

00:10:40   upgrading and uninstalling software [TS]

00:10:42   again they even they've popularized a [TS]

00:10:44   new more friendly name they call them [TS]

00:10:46   apps even though we all know that was [TS]

00:10:47   short for applications that it's become [TS]

00:10:49   like a new word apps like people didn't [TS]

00:10:51   talk about programs or applications in [TS]

00:10:53   pop culture until Apple basically [TS]

00:10:55   branded and popularized popularized this [TS]

00:10:57   word apps and some short before we just [TS]

00:11:00   call them programs or applications our [TS]

00:11:03   application wasn't a term that you would [TS]

00:11:05   see in a late-night you know monologue [TS]

00:11:07   right late night [TS]

00:11:08   comedy monologue threshold for like they [TS]

00:11:10   expect everyone to get it but you can [TS]

00:11:12   start throwing jokes about apps like Oh [TS]

00:11:13   everyone knows what those are what I [TS]

00:11:15   know and people are using it also to [TS]

00:11:17   refer to web applications also I built a [TS]

00:11:19   new app oh you know iOS f no no no web [TS]

00:11:21   app well I don't know if that's broken [TS]

00:11:24   through websites and stuff like that [TS]

00:11:26   kind of but I still think people don't [TS]

00:11:27   know what the web is I don't know that [TS]

00:11:30   that is I think people are more familiar [TS]

00:11:32   with the concept of phone apps than they [TS]

00:11:34   are with the with the concept of [TS]

00:11:36   websites but then maybe they just know [TS]

00:11:38   about the Facebook Facebook certainly is [TS]

00:11:40   in the Santa molix but anyway the whole [TS]

00:11:43   thing is it made people less afraid to [TS]

00:11:45   install software like before this if you [TS]

00:11:46   had a computer regular people like oh [TS]

00:11:48   I'm going to touch it don't to put [TS]

00:11:49   anything out I don't want install [TS]

00:11:50   software that sounds complicated it's [TS]

00:11:52   like it's tall it's like installing an [TS]

00:11:54   air conditioner and installing something [TS]

00:11:56   in my car's engine bay it's like I gotta [TS]

00:11:57   be an expert do that but now with iOS it [TS]

00:12:00   made everybody like you know I just [TS]

00:12:01   fiddle my thumbs around tap this tap [TS]

00:12:03   that tap that you know maybe they [TS]

00:12:04   already have an account with iTunes and [TS]

00:12:06   the credit card is already in there and [TS]

00:12:07   they were did on the computer it's like [TS]

00:12:08   oh now I've got the app look there it is [TS]

00:12:09   and this means that there's more money [TS]

00:12:12   for developers because you're making so [TS]

00:12:14   many more people who are not afraid to [TS]

00:12:16   buy software basically they don't know [TS]

00:12:17   they're buying software they think [TS]

00:12:19   they're installing apps for a fee but [TS]

00:12:21   it's great for developers and it makes [TS]

00:12:23   Apple's hardware more valuable to [TS]

00:12:24   customers because you can do more with [TS]

00:12:26   them and you buy this little thing you [TS]

00:12:28   don't just get what you get with it now [TS]

00:12:30   you get this whole world of apps that [TS]

00:12:31   you know you're going to install and [TS]

00:12:32   stuff like that [TS]

00:12:34   so it's great that I always did that but [TS]

00:12:36   at a certain point you know you can lead [TS]

00:12:38   a horse to water but you can't make them [TS]

00:12:39   drink like if that badge says 38 pending [TS]

00:12:43   upgrades if they're not not upgrading [TS]

00:12:45   because they think it's too difficult [TS]

00:12:46   either they don't know what that badge [TS]

00:12:48   means and don't care or they do know [TS]

00:12:50   what it means and don't care so it's not [TS]

00:12:53   it's not an ease of use issue maybe it's [TS]

00:12:55   kind of an awareness issue but I'm not [TS]

00:12:57   sure how you work on that you certainly [TS]

00:12:58   don't want some big thing popping up in [TS]

00:12:59   the US and say hey did you know you have [TS]

00:13:01   30 appending updates and you can update [TS]

00:13:02   to newer versions of these apps why [TS]

00:13:03   would you want to do that newer versions [TS]

00:13:05   are cool and blah blah blah you can't [TS]

00:13:08   you don't want to go up the interface of [TS]

00:13:09   that so I think Apple has done a very [TS]

00:13:11   good job making it easy and problem free [TS]

00:13:13   to do the common tasks involving [TS]

00:13:15   applications but if people don't want to [TS]

00:13:16   do it they can't be beyond maybe like [TS]

00:13:20   forcing upgrades like oh you just always [TS]

00:13:21   get the latest version [TS]

00:13:22   we're just going to push it down on you [TS]

00:13:24   which is appropriate for some kinds of [TS]

00:13:25   applications like maybe a web browser [TS]

00:13:26   where the security concerns and stuff [TS]

00:13:28   you want to be able to force or even OSS [TS]

00:13:31   for security updates on people like they [TS]

00:13:32   don't have a choice just you're going to [TS]

00:13:34   get the security update but that's very [TS]

00:13:36   problem that you got to be really [TS]

00:13:37   careful that you're not hosing that [TS]

00:13:38   person by forcing them an update that [TS]

00:13:40   breaks something and then they're all [TS]

00:13:41   cranky about it so I'm not sure how much [TS]

00:13:45   more you can do to encourage people to [TS]

00:13:46   update but the point beyond that is not [TS]

00:13:49   updating is a valid strategy for [TS]

00:13:51   computing right like that's that's what [TS]

00:13:54   bothers us we want to be on the cutting [TS]

00:13:55   edge and everything but if you give the [TS]

00:13:57   versions of the applications you have [TS]

00:13:58   work and you like them you know if [TS]

00:14:02   anything that goes people could be [TS]

00:14:03   annoyed and say why do I look that [TS]

00:14:04   stupid badge [TS]

00:14:04   I'm never gonna upgrade my my iPhone [TS]

00:14:06   works exactly like I want it to and I [TS]

00:14:08   don't need anything else and I'm [TS]

00:14:10   perfectly happy with it and there's only [TS]

00:14:11   downside stop grading these applications [TS]

00:14:13   you know so we're going to talk more [TS]

00:14:15   about upgrading or is not upgrading a [TS]

00:14:18   little bit but I thought that was an [TS]

00:14:19   interesting point nurse girl rights and [TS]

00:14:26   not only people supply their real names [TS]

00:14:29   maybe nurse girl is a is they're always [TS]

00:14:31   in the not always a lot frequently in [TS]

00:14:33   the chat room well he or she we do not [TS]

00:14:36   know if they are actually a nurse or a [TS]

00:14:40   female gender we know we don't know but [TS]

00:14:42   they're simply a person going by nurse [TS]

00:14:44   girl has contacted us that's what you're [TS]

00:14:46   saying that's right she says this is [TS]

00:14:50   about the force upgrade stuff well I [TS]

00:14:53   agree the paid software upgrades are our [TS]

00:14:54   friend choice I think the month two most [TS]

00:14:56   non-geeks there's only one type of [TS]

00:14:57   software that they've ever paid to [TS]

00:14:58   upgrade and for naima wasn't much of a [TS]

00:15:00   choice and she's referring to word [TS]

00:15:02   processing software Microsoft Word in [TS]

00:15:04   particular which is awful for changing [TS]

00:15:06   file formats between versions and making [TS]

00:15:07   a new file format automatic for saving [TS]

00:15:09   this is one instance of a common refrain [TS]

00:15:12   I got was that you're forced to upgrade [TS]

00:15:16   by programs that are in common use and [TS]

00:15:20   whose file format changes in [TS]

00:15:23   incompatible ways so if you just stuck [TS]

00:15:24   with like word 95 eventually when all [TS]

00:15:28   your friends got word 97 they'd start [TS]

00:15:29   passing on word 97 documents because [TS]

00:15:31   word 97 saves in word 97 format by [TS]

00:15:34   default you can't open those in Ward 95 [TS]

00:15:36   and then you have to like email them [TS]

00:15:38   back oh can you please save us in the [TS]

00:15:39   old format the same thing I'd like doc [TS]

00:15:40   versus doc vs. dot docx where they [TS]

00:15:43   switch to like the zipped up XML tree of [TS]

00:15:45   file format instead of the big binary [TS]

00:15:47   blob format lots of people wrote down by [TS]

00:15:49   Photoshop the same type of deal Jim [TS]

00:15:52   cloud Monro entire blog post about it I [TS]

00:15:54   put it in the the show notes and he what [TS]

00:15:59   he calls it is social lock-in where you [TS]

00:16:00   have to have the highest version of the [TS]

00:16:02   application that the people you're [TS]

00:16:03   working with have because if everyone [TS]

00:16:05   you're working with has cs5 or earlier [TS]

00:16:08   you have to at least have cs5 because if [TS]

00:16:10   the guy who has cs5 saves it in some you [TS]

00:16:12   know Photoshop cs5 form and you want to [TS]

00:16:14   open the file make sure it looks exactly [TS]

00:16:15   like it did when the person created [TS]

00:16:17   everyone has to be kind of on the same [TS]

00:16:18   version and the other thing he puts in [TS]

00:16:23   here which is appropriate for his name [TS]

00:16:24   being Jim cloud man what a name that is [TS]

00:16:26   hmm is the cloud applications that have [TS]

00:16:31   a cloud component to it because if you [TS]

00:16:33   stick with your old version of the [TS]

00:16:34   program there's a chance that down the [TS]

00:16:35   road the thing that your cloud syncing [TS]

00:16:36   with like the network service that your [TS]

00:16:38   that your application is connecting to [TS]

00:16:39   will go away [TS]

00:16:42   so you can't just sit there and keep [TS]

00:16:43   using the old version forever because [TS]

00:16:44   eventually the entire world moves on and [TS]

00:16:46   they are just fine I don't collaborate [TS]

00:16:47   with the entire works just me using this [TS]

00:16:48   if these the server-side service that [TS]

00:16:51   you're using fades away then you're out [TS]

00:16:54   of luck there and cloud services being [TS]

00:16:57   kind of an increasing part of how [TS]

00:16:59   applications work like you're not just [TS]

00:17:00   buying a piece of software you're buying [TS]

00:17:02   into an ecosystem even something you [TS]

00:17:03   know simple like instapaper which is a [TS]

00:17:05   one-man application there's a server [TS]

00:17:07   side component that you're basically [TS]

00:17:08   buying it you're paying for the client [TS]

00:17:10   side of the application but without the [TS]

00:17:12   server side component Instapaper is [TS]

00:17:13   almost entirely useless so you're [TS]

00:17:16   getting you're getting those two parts [TS]

00:17:18   of the product that you're buying there [TS]

00:17:19   and this is different than like [TS]

00:17:21   individual users in the past could like [TS]

00:17:23   maintain a working Mac with a fixed [TS]

00:17:25   version of an OS and a bunch of apps for [TS]

00:17:27   a long time like you know you have a Mac [TS]

00:17:29   SE and you're running Mac draw on it or [TS]

00:17:31   some FileMaker database that keeps here [TS]

00:17:33   or whatever for your business right all [TS]

00:17:35   right Anna last show until that computer [TS]

00:17:37   breaks and you can't find any parts to [TS]

00:17:39   fix it it can continue to work fine [TS]

00:17:42   using system 6 and FileMaker and you [TS]

00:17:44   know whatever doing its thing as long as [TS]

00:17:46   it keeps humming along and you can last [TS]

00:17:48   for a long long [TS]

00:17:49   long time like that because computers to [TS]

00:17:51   properly taken care of do last a very [TS]

00:17:53   long time but this changes with cloud [TS]

00:17:55   software because software plus Hardware [TS]

00:17:58   combination stops being useful when the [TS]

00:18:00   cloud service goes away your hardware is [TS]

00:18:02   still fine your software so exactly the [TS]

00:18:03   way you got it it still works exactly as [TS]

00:18:05   it did but when it tries to connect over [TS]

00:18:07   the network to that cloud thing that [TS]

00:18:08   cloud thing is gone and the thing is [TS]

00:18:10   that people who run the cloud services [TS]

00:18:11   aren't motivated to keep them up as long [TS]

00:18:14   as that individual might be motivated to [TS]

00:18:16   keep his FileMaker database running you [TS]

00:18:18   know with the is on his Mac se to keep [TS]

00:18:21   his flour business running keeping track [TS]

00:18:23   of his orders right is maybe he's highly [TS]

00:18:25   motivated to just not change that [TS]

00:18:26   because it works fine it doesn't [TS]

00:18:27   anything new he doesn't want to learn [TS]

00:18:29   anything new right but the cloud service [TS]

00:18:31   provider as soon as all of its customers [TS]

00:18:33   have either stopped using the service [TS]

00:18:34   you know or most of the customers or [TS]

00:18:36   moved on to the newer version of the [TS]

00:18:37   service they're not motivated to keep [TS]

00:18:39   the service running go store that one [TS]

00:18:40   guy to keep paying for the the Rackspace [TS]

00:18:42   or even just a little vm that that one [TS]

00:18:44   guys connecting to or something [TS]

00:18:45   so this entirely changes the equation so [TS]

00:18:48   all these are reasons why you might be [TS]

00:18:50   forced to upgrade but the the social [TS]

00:18:54   lock-in from file format one you can't [TS]

00:18:56   really blame the software maker for that [TS]

00:18:58   one like you may be complaining like Oh [TS]

00:18:59   Microsoft why did you make the default [TS]

00:19:01   and we're 97 to save we're documents at [TS]

00:19:03   Ward 97 formula it kind of makes sense [TS]

00:19:04   if you made a cool new format that has [TS]

00:19:06   some new features wouldn't you want your [TS]

00:19:08   thing to saving it by default and [TS]

00:19:09   Microsoft had all these builds and [TS]

00:19:10   compatibility warnings at least in the [TS]

00:19:12   Mac version like warning you realize by [TS]

00:19:13   saving this people who have versions [TS]

00:19:15   explains that you might not be able to [TS]

00:19:16   do it do you run over not be able to [TS]

00:19:18   read it do you want to run a [TS]

00:19:18   compatibility check and make sure you [TS]

00:19:20   know they try to do the right thing but [TS]

00:19:22   at some point you got to say look we're [TS]

00:19:25   you know file formats or not we're going [TS]

00:19:28   to make a better version of an [TS]

00:19:29   application and we're going to extend [TS]

00:19:30   the file format to support our new [TS]

00:19:31   features and yeah it's going to save in [TS]

00:19:33   that form of my default like that's the [TS]

00:19:34   way it works and if you don't like that [TS]

00:19:36   it don't blame us for making a fancy new [TS]

00:19:38   version of the program blame all your [TS]

00:19:40   friends it's a social lock-in and the [TS]

00:19:42   people you should be blaming are like [TS]

00:19:43   everyone you're collaborating with if [TS]

00:19:44   everyone you're collaborating with [TS]

00:19:45   always upgrades from cs5 to cs6 to [TS]

00:19:48   whatever every time adobe comes out with [TS]

00:19:50   a new version well it that's the circle [TS]

00:19:52   of people you're working with and you [TS]

00:19:53   find it unacceptable working out with [TS]

00:19:55   them because if you guys all agree we're [TS]

00:19:57   going to stick to in cs4 and until cs8 [TS]

00:19:59   comes out and that's a feasible strategy [TS]

00:20:01   for you then you guys don't have to give [TS]

00:20:02   you [TS]

00:20:03   it's it's deciding amongst yourselves [TS]

00:20:04   you know and if you're in a business if [TS]

00:20:07   you're in a business we're all like the [TS]

00:20:08   the service bureaus that you work with [TS]

00:20:10   keep changing formats that's just what [TS]

00:20:13   you got to keep up with but I don't [TS]

00:20:14   think you can blame the software [TS]

00:20:16   developer for that particular thing it's [TS]

00:20:18   they're not the one forcing everyone to [TS]

00:20:20   upgrade I mean yes they're encouraging [TS]

00:20:21   them to buy new versions of the software [TS]

00:20:22   but there's nothing stopping everyone in [TS]

00:20:25   a particular circle of interrelated [TS]

00:20:26   businesses to decide they're not going [TS]

00:20:29   to push every update this happens within [TS]

00:20:31   the single corporation all the time IT [TS]

00:20:33   will often say well yeah well there's a [TS]

00:20:35   lot of companies skip the Windows Vista [TS]

00:20:36   so we'll stick with XP and we'll wait [TS]

00:20:39   for Windows 7 to come out and they just [TS]

00:20:41   all decided that within a company in [TS]

00:20:42   that and that's how it worked for them [TS]

00:20:44   there's no reason that a service bureaus [TS]

00:20:46   can do the same thing now eventually you [TS]

00:20:48   may be forced upgrade because like maybe [TS]

00:20:49   this your service bureau or the people [TS]

00:20:51   you talk to say you need at least cs5 so [TS]

00:20:54   you don't need to have the latest latest [TS]

00:20:55   but if you're still using cs2 then [TS]

00:20:59   you're kind of out of luck so is the [TS]

00:21:01   it's you are eventually if you're going [TS]

00:21:04   to interact with other people forced to [TS]

00:21:06   keep up to date in some way but you're [TS]

00:21:07   not forced to do it by the people making [TS]

00:21:09   the new versions of the software you're [TS]

00:21:10   forced by your peers who you are [TS]

00:21:12   interoperating with now for the cloud [TS]

00:21:14   services that's where you can blame the [TS]

00:21:16   vendor because they're the one deciding [TS]

00:21:18   that it's no longer financially feasible [TS]

00:21:21   to keep his cloud service up and that's [TS]

00:21:22   kind of that's something I'll have to [TS]

00:21:24   work out the danger of buying an [TS]

00:21:25   application with an associated cloud [TS]

00:21:27   service you're necessarily getting [TS]

00:21:29   something that is dependent on the [TS]

00:21:32   software developers continued goodwill [TS]

00:21:36   towards that particular version and so [TS]

00:21:38   yeah they if they sunset this particular [TS]

00:21:40   cloud service or this particular version [TS]

00:21:42   of this cloud service you're they have [TS]

00:21:44   shortened the pot they have shortened [TS]

00:21:45   the lifetime of your application versus [TS]

00:21:47   what it would have been if it was just a [TS]

00:21:48   standalone app but that just may be the [TS]

00:21:50   way things go in the future like it used [TS]

00:21:52   to be applications or software lost [TS]

00:21:54   hardware and other software Prasad ware [TS]

00:21:55   for services and that's what you're [TS]

00:21:57   buying into and I don't think it's [TS]

00:22:00   economically feasible for these services [TS]

00:22:02   to have the same kind of lifetime that [TS]

00:22:04   the software plus the hardware good [TS]

00:22:05   because the solver and hardware was sort [TS]

00:22:06   of unchanging but the service does like [TS]

00:22:08   an ongoing cost about hosting that and [TS]

00:22:10   bandwidth and whatever depending on the [TS]

00:22:11   service like if you really want to make [TS]

00:22:13   friends out of your customers and really [TS]

00:22:15   be awesome to them you can [TS]

00:22:16   every old version of your API up forever [TS]

00:22:19   but very few companies do like they just [TS]

00:22:21   they just read the new API and said [TS]

00:22:22   about clients or client software or even [TS]

00:22:24   our version you upgrade to new version [TS]

00:22:26   of our client you'll be fine [TS]

00:22:27   Twitter how many times is Twitter [TS]

00:22:28   changes API if you were using like [TS]

00:22:31   original Twitter clients or like Twitter [TS]

00:22:33   if it for like version one it probably [TS]

00:22:35   wouldn't work at all with the current [TS]

00:22:36   Twitter and they change the cloud [TS]

00:22:39   service neat and you have to download a [TS]

00:22:41   new version of that application I mean I [TS]

00:22:43   contactors good in those of all [TS]

00:22:44   basically been free except for major [TS]

00:22:45   upgrades but I think we'll see more of [TS]

00:22:48   that type of problem that the cloud [TS]

00:22:50   service problem and the social problem [TS]

00:22:53   has been with us forever and that's true [TS]

00:22:54   but again I don't blame the vendors for [TS]

00:22:55   that can we do a sponsor break quick [TS]

00:23:00   sponsor break [TS]

00:23:01   you can't FreshBooks calm painless [TS]

00:23:04   billing it's the fastest way to track [TS]

00:23:06   time organize expenses invoice your [TS]

00:23:08   clients I use them have been for a long [TS]

00:23:11   time and I think you should try it out [TS]

00:23:13   to the guys that work with me they use [TS]

00:23:17   it when they send their invoices shows [TS]

00:23:19   up right there in on in my fresh books I [TS]

00:23:22   can pay them from there it's great [TS]

00:23:25   because when people come to pay you they [TS]

00:23:28   can use things like PayPal they can use [TS]

00:23:30   your favorite authorized.net effete [TS]

00:23:31   store they can just cut you a check [TS]

00:23:32   because they get a really [TS]

00:23:34   professional-looking invoice it's got [TS]

00:23:36   your logo on it and you know when [TS]

00:23:38   they've checked your email I think they [TS]

00:23:40   know when they've checked your invoice [TS]

00:23:41   because you see it you see the day or [TS]

00:23:43   email has been sent to them then when [TS]

00:23:45   they click that link that they get an [TS]

00:23:46   email it registers it on the website and [TS]

00:23:48   then you know oh they've seen my invoice [TS]

00:23:50   they can automatically send them a [TS]

00:23:53   reminder one thing I haven't talked [TS]

00:23:54   about a lot is recurring invoices so if [TS]

00:23:56   you do regular work for somebody or [TS]

00:23:58   let's say somebody's advertising on your [TS]

00:24:00   website and you want to send them an [TS]

00:24:02   invoice on the first of every month you [TS]

00:24:04   can customize it it will do that just [TS]

00:24:06   set up a recurring invoice boom [TS]

00:24:08   automatically invoices them they pay it [TS]

00:24:10   late to give them a notification tons [TS]

00:24:12   and tons of really great add-ons are [TS]

00:24:14   available for your favorite websites [TS]

00:24:15   whether it's Zendesk or Basecamp or [TS]

00:24:18   really anything I mean all of these [TS]

00:24:20   sites exist out there they have a very [TS]

00:24:22   open API as they really encourage people [TS]

00:24:24   to connect to it their blog always has [TS]

00:24:26   really great tips on how you can [TS]

00:24:30   use their services they have a really [TS]

00:24:32   cool newsletter that has tons of tips [TS]

00:24:33   I'm speaking of newsletters it'll plug [TS]

00:24:35   into a handfull newsletter platform so [TS]

00:24:37   if you have a customer you want them to [TS]

00:24:39   automatically get your newsletter you [TS]

00:24:41   can do that tons of really great stuff [TS]

00:24:42   here I love these guys they make billing [TS]

00:24:45   and invoicing and getting paid really [TS]

00:24:47   really easy and straightforward try it [TS]

00:24:49   free for 30 days full access at fresh [TS]

00:24:53   books calm I was going to move on to my [TS]

00:24:58   next bit of follow-up here with high end [TS]

00:24:59   you in the chatroom said something I [TS]

00:25:00   want to respond to he says it's kind of [TS]

00:25:02   disingenuous to imply that a piece of [TS]

00:25:03   software having new features implies [TS]

00:25:05   that they have to change the file format [TS]

00:25:07   each time the implication being I guess [TS]

00:25:09   that software makers are maliciously [TS]

00:25:12   changing the file format to force [TS]

00:25:13   upgrade you know like oh we didn't have [TS]

00:25:16   to change the file format an [TS]

00:25:17   incompatible way but we're doing it [TS]

00:25:18   anyway just to make you all the more [TS]

00:25:20   motivated because we know about the [TS]

00:25:21   social locking thing we know that [TS]

00:25:22   certain people are on contracts and [TS]

00:25:23   they're going to get the new version [TS]

00:25:24   word 97 and we're going to change the [TS]

00:25:27   format because we know the pressure that [TS]

00:25:29   will apply to everyone else to upgrade [TS]

00:25:30   I'm not sure if that's ever happened [TS]

00:25:32   like if if for absolutely no technical [TS]

00:25:35   reason the format was Rev just to make [TS]

00:25:37   people upgrade I'm sure someone did it [TS]

00:25:39   somewhere but I don't think it's as [TS]

00:25:40   widespread as people think is the end [TS]

00:25:42   user frustration is like oh you know I [TS]

00:25:44   got upgrade I know these people are [TS]

00:25:46   doing this on purpose this kind of just [TS]

00:25:47   the how do you vent your frustration you [TS]

00:25:49   assume malicious intent on the part of [TS]

00:25:51   the software maker because it makes you [TS]

00:25:52   feel better and you know lets you vent [TS]

00:25:55   your frustration but there are tons of [TS]

00:25:57   legitimate reasons to change the file [TS]

00:25:58   format when when you add features or not [TS]

00:26:01   even if you added 0 features for an [TS]

00:26:02   application anyone's ever written a [TS]

00:26:03   program knows that like by the time you [TS]

00:26:05   get to breathe and look at the next [TS]

00:26:06   version you could say man this file [TS]

00:26:08   format every time we have to modify this [TS]

00:26:10   type of entity or ABS of entry we have [TS]

00:26:13   to extend the file by this number of [TS]

00:26:14   bytes and it's really inefficient and if [TS]

00:26:17   we tried to recom packed it sometimes [TS]

00:26:18   it's hard to hook things back up when [TS]

00:26:20   you don't have the code to reattach all [TS]

00:26:21   the entities come you know and so if I [TS]

00:26:23   just if I just rearrange this file [TS]

00:26:24   format and put things in a different way [TS]

00:26:26   or made a better extensible system they [TS]

00:26:28   would make us have less of a chance of [TS]

00:26:30   creating a corrupt file if you use [TS]

00:26:31   certain features it would make our file [TS]

00:26:32   smaller like this tons of programmer [TS]

00:26:35   erased reasons to rev your file format [TS]

00:26:37   into a format that's not readable even [TS]

00:26:40   to add 0 features but major versions of [TS]

00:26:42   products always add features [TS]

00:26:44   and those features presumably are some [TS]

00:26:46   way of adding entities to to a file and [TS]

00:26:50   that's going to manifest itself in a [TS]

00:26:51   change in the file format even if it's [TS]

00:26:53   just a new different entity type or [TS]

00:26:54   whatever use it well they should have [TS]

00:26:55   forethought and make a completely [TS]

00:26:56   extensible file format that can always [TS]

00:26:58   be read in a backward compatible way and [TS]

00:27:00   old version just ignore the new things [TS]

00:27:01   and like this is all hard stuff I being [TS]

00:27:05   a programmer I come down the side of [TS]

00:27:06   thinking that pretty much all the time [TS]

00:27:09   you know except for like some very rare [TS]

00:27:11   exceptions when a file format is ripped [TS]

00:27:13   it's done for technical reasons not for [TS]

00:27:15   business reasons not to for health [TS]

00:27:16   grades because almost anything you do to [TS]

00:27:19   an applications whose job it is to make [TS]

00:27:21   documents almost anything you do to add [TS]

00:27:24   features to that application will result [TS]

00:27:26   in the file format having to be tweaked [TS]

00:27:28   distant right now by the time these [TS]

00:27:29   programs mature personally they've [TS]

00:27:31   worked out some sort of generic [TS]

00:27:32   container format with typed entities in [TS]

00:27:34   which they can add new things without [TS]

00:27:36   having to read the file file but even [TS]

00:27:37   that just getting to that point it takes [TS]

00:27:40   many years and many tries and sometimes [TS]

00:27:42   this false starts where you think you're [TS]

00:27:43   in the middle it's like all right we've [TS]

00:27:44   got a generic format now it's you know [TS]

00:27:47   it this will be fine forever will never [TS]

00:27:49   have to wrap the format and just new [TS]

00:27:50   versions of the program all versions the [TS]

00:27:51   program will just ignore entities they [TS]

00:27:52   don't understand and then you realize [TS]

00:27:54   you kind of screw that up and that's not [TS]

00:27:55   technically true because here's a new [TS]

00:27:56   kind of entity that is so essential that [TS]

00:27:58   if it's ignored the program is not sent [TS]

00:27:59   the file is nonsensical and you know so [TS]

00:28:03   I don't I don't assign malicious intent [TS]

00:28:05   to we're having file forms even I'm [TS]

00:28:07   though I'm probably it sure is happened [TS]

00:28:09   once or twice most of the time I think [TS]

00:28:10   it's for real tactical reasons all right [TS]

00:28:15   Joe Fiorini writes in to say that he [TS]

00:28:19   listened to our episode about the Apple [TS]

00:28:20   TV and the HDMI output settings in like [TS]

00:28:22   RGB high RGB low and my conclusion was [TS]

00:28:27   that after discussing this that you [TS]

00:28:29   probably just leave it on auto because [TS]

00:28:30   it's probably doing the right thing and [TS]

00:28:31   if you mess with it it could screw stuff [TS]

00:28:32   up well he was in a situation where the [TS]

00:28:34   picture coming out of his Apple TV on to [TS]

00:28:36   his CRT television didn't look good and [TS]

00:28:38   they were trying to like look at the [TS]

00:28:39   Netflix things they had a real difficult [TS]

00:28:42   time reading the titles under the cover [TS]

00:28:43   art and things didn't look right to them [TS]

00:28:46   so this is a little follow up to say if [TS]

00:28:49   you if you're having issues with the [TS]

00:28:52   image on your Apple TV like even though [TS]

00:28:53   you should just leave it in auto if [TS]

00:28:54   you're actually having visual problems [TS]

00:28:56   like the screen doesn't look [TS]

00:28:57   right to you that's the time when you [TS]

00:28:58   should go into the settings and fiddle [TS]

00:29:01   with it he says he turned it on RGB [TS]

00:29:02   lower now his titles are completely [TS]

00:29:04   readable Netflix and blacks look better [TS]

00:29:05   so his situation where someone solved a [TS]

00:29:08   problem by going to that menu so when I [TS]

00:29:10   was railing against before was like my [TS]

00:29:12   idea of if you're a nerd you like [TS]

00:29:13   everything looks fine but couldn't make [TS]

00:29:15   it look better if I went into the [TS]

00:29:16   settings that you shouldn't do but if [TS]

00:29:18   you're having problems I would suggest [TS]

00:29:19   visiting that menu and trying the three [TS]

00:29:21   different settings there and seeing if [TS]

00:29:23   any of them help you make your things [TS]

00:29:26   look better so I'm glad we were able to [TS]

00:29:27   help somebody ah David wheeler Road and [TS]

00:29:33   this was a no fault about the [TS]

00:29:35   readability middleman thing and he the [TS]

00:29:37   contrast he was drawing was that that [TS]

00:29:40   for a lot of the other middlemen like [TS]

00:29:43   App Store in some the App Store the [TS]

00:29:45   apples the middleman for selling [TS]

00:29:47   software developers have to opt in to [TS]

00:29:49   that and the distinction readability is [TS]

00:29:52   whether you're allowed if there's a way [TS]

00:29:53   to opt in or opt out and in readability [TS]

00:29:55   there's you don't have to opt in and [TS]

00:29:58   even opting out seems like it might be [TS]

00:29:59   complicated do I contact them and say [TS]

00:30:03   please stop collecting money on behalf [TS]

00:30:04   and hope that they respond and do what [TS]

00:30:05   you ask and the reason I bring this up [TS]

00:30:07   it's because the most recent back to [TS]

00:30:09   park episode bold with scissors bold [TS]

00:30:10   with the scissors episode 63 Merlyn [TS]

00:30:13   talked a lot about this particular [TS]

00:30:14   aspect of middlemen and on the topic of [TS]

00:30:18   agency where his big peep was when [TS]

00:30:22   people claim to be representing you or [TS]

00:30:25   claim to be your business partner when [TS]

00:30:28   they have no actual prior relationship [TS]

00:30:30   with you and he expanded this not just [TS]

00:30:31   from readability from all sorts of [TS]

00:30:33   things that go on on the web involving [TS]

00:30:35   him and his experiences as a speaker for [TS]

00:30:38   example with speaking bureaus you have [TS]

00:30:39   you know who just contacted you and say [TS]

00:30:41   hey I'm trying to get you a speaking gig [TS]

00:30:42   like I don't I don't have any [TS]

00:30:43   relationship with you what you don't oh [TS]

00:30:45   we've already agreed on a price for you [TS]

00:30:46   so I encourage everyone to listen to [TS]

00:30:50   that episode of back to work I put in [TS]

00:30:51   the shownotes episode 63 because it does [TS]

00:30:54   relate to the readability stuff that we [TS]

00:30:56   talked about the last show and David [TS]

00:30:57   wheelers comment about opt in versus opt [TS]

00:30:59   out can you choose to participate with [TS]

00:31:01   this middleman or is this middleman [TS]

00:31:02   choosing to be part of the relationship [TS]

00:31:05   whether you like it or not so that's [TS]

00:31:08   what that's it for the follow up [TS]

00:31:10   not so bad yeah I could have done more [TS]

00:31:14   readability follow-up but I really I so [TS]

00:31:17   many other things to get to your two [TS]

00:31:19   topics today okay two topics and change [TS]

00:31:21   but I'll skip the change I want to talk [TS]

00:31:25   a little bit about possible future [TS]

00:31:26   iPhone screen sizes a topic that was [TS]

00:31:29   also discussed on other shows this past [TS]

00:31:32   week and then I want to talk a little [TS]

00:31:33   bit about gaming or probably a lot about [TS]

00:31:34   gaming so I'll try to get through the [TS]

00:31:36   iPhone stuff quickly so I think the talk [TS]

00:31:40   show talked about iPhone screen sizes [TS]

00:31:42   the most value talked about in the [TS]

00:31:43   buildin analyzed - this is based on some [TS]

00:31:47   rumors that are floating around that I [TS]

00:31:48   first saw linked from Derrick fireball [TS]

00:31:51   about a new iPhone having a different [TS]

00:31:56   sized screen than the current one [TS]

00:31:58   actually I want to build an analyzed but [TS]

00:32:01   Marco said about and build my eyes first [TS]

00:32:02   so the rumor was that the screen would [TS]

00:32:04   be taller but not wider and one of the [TS]

00:32:09   things that Marco addressed was does [TS]

00:32:12   that help like the this story is like oh [TS]

00:32:15   it's going to be taller but not wider [TS]

00:32:16   and that makes it easier for developers [TS]

00:32:17   to deal with because it's the same width [TS]

00:32:19   they just make it taller and you don't [TS]

00:32:21   have to fiddle with your app as much now [TS]

00:32:23   a Marco said was that changing any [TS]

00:32:26   dimension means developers have to [TS]

00:32:27   revisit and possibly revise their app [TS]

00:32:29   layout like there's no free lunch you [TS]

00:32:32   know sell because we only changed the [TS]

00:32:34   height it's like practically nothing you [TS]

00:32:35   have to do if they change the width or [TS]

00:32:36   if they change the height you got to go [TS]

00:32:37   through all your screens and all your [TS]

00:32:39   controls and make sure they you know [TS]

00:32:40   everything works and looks right and [TS]

00:32:42   depending on how much taller they make [TS]

00:32:44   maybe you need to move stuff around [TS]

00:32:45   because now things are out of reach or [TS]

00:32:46   whatever and so his you can correct me [TS]

00:32:49   if I'm misinterpreting it because I [TS]

00:32:51   listened to that show a while ago but it [TS]

00:32:52   seemed like he was saying that changing [TS]

00:32:55   height changing the width six of one [TS]

00:32:57   half a dozen of the other it's not like [TS]

00:32:58   this big like all the genius they've [TS]

00:33:00   changed the height of this will be so [TS]

00:33:02   much easier than if they had for example [TS]

00:33:03   change the width or change the width and [TS]

00:33:04   the height it's worked no matter what [TS]

00:33:07   that your impression of what he was [TS]

00:33:09   saying yeah mostly and yep go on but yes [TS]

00:33:13   so here are my contentions on that issue [TS]

00:33:16   supporting my conclusion that it is [TS]

00:33:17   slightly better to change the height and [TS]

00:33:20   not the width first is that vertical [TS]

00:33:21   scrolling is more common [TS]

00:33:23   horizontal scrolling in iOS applications [TS]

00:33:25   and I don't mean like navigation [TS]

00:33:27   scrolling where one screen replaces the [TS]

00:33:29   other and it appears to slide in from [TS]

00:33:30   left to the right I mean like scrolling [TS]

00:33:32   content where you're staying on the same [TS]

00:33:34   screen but you're moving the content [TS]

00:33:35   around to see more on the top of the [TS]

00:33:37   bottom vertical in my experience is much [TS]

00:33:39   more common than horizontal right and [TS]

00:33:41   what that means I think is that you're [TS]

00:33:45   much more likely for an application to [TS]

00:33:46   have UI elements that are created for a [TS]

00:33:49   fixed width then for a fixed height and [TS]

00:33:51   an example would be like say you have [TS]

00:33:54   made like a static image type header [TS]

00:33:56   it's going to be poised a fixed header [TS]

00:33:59   or fixed hütter they're going to foot [TS]

00:34:00   are they're going to be poised at the [TS]

00:34:01   top or bottom of your scroll bore region [TS]

00:34:02   which is a common type of thing I'm sure [TS]

00:34:06   the controls that apple provides stretch [TS]

00:34:08   nicely to different widths but I also [TS]

00:34:11   think that iOS developers are not beyond [TS]

00:34:13   either using fixed pixel widths for [TS]

00:34:15   things in there such that it doesn't [TS]

00:34:16   look right if they get stretch because [TS]

00:34:17   gaps open up or doing their own custom [TS]

00:34:20   header header and footer toolbars [TS]

00:34:21   especially in stuff like games where [TS]

00:34:22   they have where they basically done a [TS]

00:34:25   custom UI that looks kind of like apples [TS]

00:34:27   UI but really is made up of a bunch of [TS]

00:34:28   interlocking images or maybe just one [TS]

00:34:29   big static image right and those images [TS]

00:34:32   are for a fixed width so if you change [TS]

00:34:35   the width of the screen even by a single [TS]

00:34:36   pixel [TS]

00:34:37   I think developers be more likely to [TS]

00:34:40   have to revise static content pieces to [TS]

00:34:43   fit into width than height because [TS]

00:34:45   height they're already it's a scrolling [TS]

00:34:46   region you're already expecting to [TS]

00:34:47   scroll you know stuff up and down so if [TS]

00:34:49   you can see a little bit more of it [TS]

00:34:50   you've already you know that's that I [TS]

00:34:52   think you would get for free you're more [TS]

00:34:53   likely to get that for free than you [TS]

00:34:54   would for this stuff and again I think [TS]

00:34:55   Apple standard controls probably have no [TS]

00:34:57   problem getting a little bit wider but I [TS]

00:34:59   think that an app is much more likely to [TS]

00:35:02   have some sort of horizontal elements [TS]

00:35:04   that add up to the screen width exactly [TS]

00:35:07   and we need to be revised then they [TS]

00:35:08   would have vertical elements they'd have [TS]

00:35:09   to the screen with exactly simply [TS]

00:35:10   because vertical scrolling is more [TS]

00:35:12   common than horizontal so I give a very [TS]

00:35:14   slight edge to the amount of work [TS]

00:35:16   required to revise your application if [TS]

00:35:17   it only changes and height vertically [TS]

00:35:19   not so much that it's like oh now it's a [TS]

00:35:20   slam dunk and we're sure this is what [TS]

00:35:22   they're definitely going to do when it's [TS]

00:35:23   obvious like doubling the res or [TS]

00:35:24   whatever like that's an obvious huge win [TS]

00:35:26   but I do say it's slightly better just [TS]

00:35:28   to change the height now let's see do I [TS]

00:35:34   have all these links in here I think I [TS]

00:35:35   have the mayor I link to all the stuff [TS]

00:35:36   that [TS]

00:35:37   Gruber linked to from daring fireball [TS]

00:35:39   which are all these blog posts the first [TS]

00:35:41   one I think was on the verge where [TS]

00:35:42   somebody mocked up what they thought it [TS]

00:35:43   would look like is that here's the [TS]

00:35:45   current resolution at three by two [TS]

00:35:46   here's the new size nine by five the [TS]

00:35:49   width is the same the height is just [TS]

00:35:50   increased and they did a bunch of [TS]

00:35:51   mock-ups showing the home screen hey [TS]

00:35:53   look at the home screen you can fit a [TS]

00:35:55   new row of icons on it you know so [TS]

00:35:57   instead of being what I said you got [TS]

00:35:59   four rows now you've got five rows of [TS]

00:36:00   icons and you showed a bunch of typical [TS]

00:36:03   applications like look how much more [TS]

00:36:05   room there is once the keyboard slides [TS]

00:36:06   up you have a bigger viewport that you [TS]

00:36:08   can look through at least in land in [TS]

00:36:09   portrait mode landscape I think it would [TS]

00:36:11   actually get worse and look how much [TS]

00:36:12   nicer the webpage looks like you know [TS]

00:36:14   look how much more you can see on the [TS]

00:36:16   maps all sorts of screenshots basically [TS]

00:36:19   showing how a taller screen would book [TS]

00:36:20   and and I have to make it looks pretty [TS]

00:36:22   good and then there's another one here [TS]

00:36:26   called the Russians used a pencil the [TS]

00:36:29   Gruber also linked to and he linked bank [TS]

00:36:32   to borrow is posting these topics as [TS]

00:36:33   well it's showing what the phone might [TS]

00:36:37   look like so they've taken the existing [TS]

00:36:38   little pictures of the phone and said [TS]

00:36:39   here's an iPhone 4s and here's the [TS]

00:36:41   iPhone with the screen stretch to be [TS]

00:36:42   taller and they just basically took the [TS]

00:36:44   picture of the iPhone 4s cut it in half [TS]

00:36:46   pulled the parts part and add it you [TS]

00:36:48   know and put the larger image in there [TS]

00:36:50   and then he also showed a 3x2 version [TS]

00:36:53   that's also larger where you just make [TS]

00:36:54   the entire screen larger so what this [TS]

00:36:58   all reminded me of was a long time ago [TS]

00:37:03   when I had the original 22 inch Apple [TS]

00:37:08   Cinema Display that I was reviewing did [TS]

00:37:11   I get to keep that I think I bought my [TS]

00:37:14   own eventually yeah I did have the [TS]

00:37:16   original 22 inch Apple center display I [TS]

00:37:18   put a link to in the show notes who's [TS]

00:37:19   most people probably remember what they [TS]

00:37:20   look like but it was the one they had a [TS]

00:37:22   clear feet camera that yeah I had one [TS]

00:37:24   yeah I think it's still in my attic [TS]

00:37:26   somewhere it was and had the DVD not DVI [TS]

00:37:30   connection was a prior to the DVI [TS]

00:37:31   connection it was a a DC a DC chatroom [TS]

00:37:36   yeah that's right it was it was an [TS]

00:37:38   amazing product still not quite equalled [TS]

00:37:41   because when it came out of the box you [TS]

00:37:44   had what seemed for the time a [TS]

00:37:46   ridiculously large screen like 22 inch [TS]

00:37:47   LCDs were not common when this thing was [TS]

00:37:49   released [TS]

00:37:51   and the only thing that came out of this [TS]

00:37:52   thing was one cord there was no power [TS]

00:37:55   cord it was just one cord with a plug on [TS]

00:37:57   the end of it looked kind of like a [TS]

00:37:58   weird exactly connector thing and you [TS]

00:38:01   plugged that cord into the back of your [TS]

00:38:04   Mac and that was it yeah the guy that [TS]

00:38:08   has provided power and video and [TS]

00:38:09   everything was great and USB and I [TS]

00:38:11   didn't firewire to I don't remember I [TS]

00:38:13   think it was a port of some kind I think [TS]

00:38:14   might have had fire work that's I don't [TS]

00:38:16   think it had firewire think of just USB [TS]

00:38:18   I look for this in my and I'm looking [TS]

00:38:21   I'm looking at now at the page finally [TS]

00:38:23   opened and it just lists USB doesn't say [TS]

00:38:26   fire war alright so but anyway like [TS]

00:38:28   there was tons of stuff running over [TS]

00:38:29   that cable that's why everyone hates [TS]

00:38:30   Apple because they make these [TS]

00:38:31   proprietary connectors that nobody else [TS]

00:38:33   has and if you want an extension cable [TS]

00:38:34   it was difficult to find and you know [TS]

00:38:36   there are many reasons why this was bad [TS]

00:38:37   but there were some reasons why it was [TS]

00:38:38   good to so this was an amazing piece of [TS]

00:38:40   technology at the time and I remember I [TS]

00:38:42   reviewed it as and the Power Mac g4 cube [TS]

00:38:46   for Ars Technica that wasn't mine that [TS]

00:38:48   was a loaner that it just got to review [TS]

00:38:50   and it was in the forums or something I [TS]

00:38:53   was looking for this forum post but I [TS]

00:38:54   couldn't find any people were asking me [TS]

00:38:55   to make some predictions about future [TS]

00:38:57   Apple Harbor what do you think they're [TS]

00:38:59   gonna do next they done is crazy cube [TS]

00:39:01   they've done this this weird flat [TS]

00:39:03   monitor thing everything looks all cool [TS]

00:39:04   what is what's the future make a [TS]

00:39:06   prediction about the future of Apple [TS]

00:39:07   hardware and I was trying to think of [TS]

00:39:10   something that I was 100% sure would be [TS]

00:39:12   true like the most sure I could possibly [TS]

00:39:14   be but not but not based on any inside [TS]

00:39:16   info or anything right and my response [TS]

00:39:19   would be that Apple's next line of [TS]

00:39:21   displays will have a thinner frame [TS]

00:39:23   around the display area like so if you [TS]

00:39:25   look at that picture of the Apple Cinema [TS]

00:39:26   Display which think was already posted [TS]

00:39:28   to the chat room there's a there's the [TS]

00:39:29   black of the screen when it's off or [TS]

00:39:30   whatever and then there's this [TS]

00:39:32   surrounding white frame like a picture [TS]

00:39:33   frame right and you know the clear [TS]

00:39:35   little feet and my prediction which was [TS]

00:39:37   completely obvious to me was that as [TS]

00:39:39   awesome as this display looks it looks [TS]

00:39:40   futuristic and amazing and it's huge and [TS]

00:39:42   people would come to my house and go [TS]

00:39:43   whoa what is that I would say then their [TS]

00:39:45   next line displays will have a thinner [TS]

00:39:47   frame around the screen portion and that [TS]

00:39:50   was like the stupidest stupidest person [TS]

00:39:51   ever who cares that's you know oh and or [TS]

00:39:54   people said that's like a 50-50 chance [TS]

00:39:56   that might be why would they make it [TS]

00:39:58   thinner makes no sense well from from an [TS]

00:40:00   aesthetics perspective it was obvious to [TS]

00:40:03   me and I think most people [TS]

00:40:05   also agree that like things with thick [TS]

00:40:08   frames that you're not holding your hand [TS]

00:40:09   like an iPad the the trend and [TS]

00:40:12   technology is to shrink that extra stuff [TS]

00:40:14   so think of like a CRT television where [TS]

00:40:17   has this huge thing behind it [TS]

00:40:18   so they just IV built in two pieces of [TS]

00:40:20   furniture it's like a wooden cabinet and [TS]

00:40:21   then a bunch of stuff and then your TV [TS]

00:40:23   okay and then it was just a plastic TV [TS]

00:40:24   but it was huge like everything getting [TS]

00:40:25   thinner smaller thinner smaller and like [TS]

00:40:27   the screen is the only part that you see [TS]

00:40:29   anything that's not the screen is [TS]

00:40:31   unnecessary so the trend over time if [TS]

00:40:34   you were to look at time-lapse of what [TS]

00:40:35   televisions that look like is the non [TS]

00:40:37   screen portion of the television has [TS]

00:40:39   been rapidly disappearing to the point [TS]

00:40:41   now where like some Samsung models were [TS]

00:40:43   like edgelet backlit displays that [TS]

00:40:45   they're ridiculously thin it's like a [TS]

00:40:46   it's like a 60 inch diagonal thick piece [TS]

00:40:50   of cardboard and everything about it [TS]

00:40:52   same thing you've seen in television [TS]

00:40:53   everything about it is going with [TS]

00:40:54   because what's important about the [TS]

00:40:56   screen is just the screen now the reason [TS]

00:40:59   this comes up in the context of the [TS]

00:41:01   iPhone is that all these mock-ups and [TS]

00:41:02   discussions of like what if you made the [TS]

00:41:04   screen taller they take the existing [TS]

00:41:06   iPhone and they and they just stretch it [TS]

00:41:09   out so it's longer and it's been pretty [TS]

00:41:12   obvious to me starting from iPhone the [TS]

00:41:14   iPhone one that these if you look at the [TS]

00:41:19   front of the device the screen is the [TS]

00:41:20   part that you care about and anything [TS]

00:41:22   that's not the screen is basically waist [TS]

00:41:25   area now it's not wasted because you [TS]

00:41:28   gotta have the microphone you have the [TS]

00:41:29   speaker and you have the home button [TS]

00:41:31   like there's a central components that [TS]

00:41:32   you have to have there but do they need [TS]

00:41:35   all that room does the home button need [TS]

00:41:37   to be that big and have that much space [TS]

00:41:38   around it it seems like there's always [TS]

00:41:41   been room to make them thinner and [TS]

00:41:42   they've been a similar size for the [TS]

00:41:43   entire history of the iPhone through the [TS]

00:41:44   1 and 3G and the for the there there [TS]

00:41:46   begin a little bit smaller but they're [TS]

00:41:47   pretty big so I look at those things and [TS]

00:41:51   I think that's where you can gain some [TS]

00:41:55   room but not by changing the size of the [TS]

00:41:56   actual phone but by making the screen [TS]

00:41:59   encroach on those blank regions right [TS]

00:42:03   and I was even think of like well you [TS]

00:42:06   know obviously have to have the camera [TS]

00:42:07   you have to have the mic and you have [TS]

00:42:08   the speaker can any of those things be [TS]

00:42:10   buried under the screen maybe both with [TS]

00:42:14   the mic work under a screen or would be [TS]

00:42:15   too muffled but could you use the screen [TS]

00:42:17   the display is a speaker [TS]

00:42:19   can a camera see through the screen or [TS]

00:42:20   was it be too much backlight I don't [TS]

00:42:22   know what the tekmoto shoes are but I [TS]

00:42:23   that's one of the fantastic building [TS]

00:42:25   something of like maybe you just make [TS]

00:42:27   the whole front of the thing a giant [TS]

00:42:28   screen and bury everything underneath [TS]

00:42:29   the door off on the side could Apple [TS]

00:42:31   pull that off and if not then just [TS]

00:42:32   shrink those areas a little bit and [TS]

00:42:33   Gruber said exactly the same thing in [TS]

00:42:35   his post he said that he thinks when [TS]

00:42:37   people keep talking about this and [TS]

00:42:38   saying how it looks silly it looks like [TS]

00:42:39   a long skinny phone they're assuming [TS]

00:42:41   that that you know quote unquote empty [TS]

00:42:43   blank space is going to be exactly the [TS]

00:42:45   same size and they'll merely make the [TS]

00:42:47   screen bigger and he agrees with me that [TS]

00:42:49   he thinks it's more likely that they [TS]

00:42:51   will make the screen bigger and make to [TS]

00:42:53   the extent technically possible make the [TS]

00:42:55   non screen portion smaller and the out [TS]

00:42:57   the most obvious places is probably the [TS]

00:42:59   area around the home button if you make [TS]

00:43:00   the home button squished or make it [TS]

00:43:02   smaller or just you know compress that [TS]

00:43:03   you can get a little bit of room by the [TS]

00:43:04   home button I think you can get a little [TS]

00:43:05   bit room on the top part too if you can [TS]

00:43:07   press up like the camera the microphone [TS]

00:43:08   you know obviously this is a technical [TS]

00:43:11   Patrick packaging consideration and you [TS]

00:43:13   have to rearrange components but that's [TS]

00:43:14   that's what Apple's for the same thing [TS]

00:43:17   with the width I say too I thought that [TS]

00:43:19   if they wanted to they could also shave [TS]

00:43:21   off a little bit of the edges the screen [TS]

00:43:23   has been getting closer to the edges [TS]

00:43:24   probably a little bit more room there so [TS]

00:43:30   this idea of a taller screen iPhone [TS]

00:43:35   would just be another kind of like yeah [TS]

00:43:37   so there's some rumors and people did [TS]

00:43:39   some mock-ups like so what right except [TS]

00:43:41   as you noted on the talk show with [TS]

00:43:43   Gruber what he said after he linked to [TS]

00:43:46   the original thing this was this mock-up [TS]

00:43:47   by Timothy Collins on the verge he said [TS]

00:43:50   he thinks Collins wasn't merely guessing [TS]

00:43:52   or idea idly speculating right his [TS]

00:43:54   Gruber's way of saying that he may or [TS]

00:43:57   may not have some inside info that does [TS]

00:43:59   or does not corroborate what he heard [TS]

00:44:02   cutting cutting through that it kind of [TS]

00:44:04   sounded to me like John was saying he's [TS]

00:44:06   he's on to something [TS]

00:44:07   and maybe John knows something about it [TS]

00:44:09   yeah but and normally he doesn't drop [TS]

00:44:12   hints like that like well normally [TS]

00:44:14   doesn't even link to stuff like that [TS]

00:44:15   there's how many mock-ups are like oh [TS]

00:44:16   here's a mock-up of the possible iPhone [TS]

00:44:17   5 member all the tapered ones and [TS]

00:44:19   everything like that there were a ton of [TS]

00:44:20   those and to have them linked it's [TS]

00:44:22   either going to be like here is I would [TS]

00:44:24   say from his editorial point of view he [TS]

00:44:26   would link to something to say here's a [TS]

00:44:27   trend that's going on tons of people are [TS]

00:44:28   talking about this wedge-shaped iPhone [TS]

00:44:30   so I'm going to link to what I think is [TS]

00:44:31   represented [TS]

00:44:32   storing comment on the phenomenon but [TS]

00:44:34   linking to an individual speculation and [TS]

00:44:37   then saying that I'm guessing this guy [TS]

00:44:39   just isn't pulling us out of his but I'm [TS]

00:44:41   guessing it's based on some inside [TS]

00:44:42   information because it basically says to [TS]

00:44:44   me that he has heard some of the same [TS]

00:44:46   things from sources that he consider [TS]

00:44:47   reliable not to the part where he's [TS]

00:44:48   going to say definitively this guy's [TS]

00:44:50   exactly right [TS]

00:44:51   or I have heard exactly the same things [TS]

00:44:53   but that's what makes this entire thing [TS]

00:44:55   rise up and make me take notice and he [TS]

00:44:58   made a lot of good points about the the [TS]

00:45:00   manufacturing economies of scale keeping [TS]

00:45:04   exactly the same density of the LCD [TS]

00:45:06   displays because his assumption was that [TS]

00:45:08   you could keep the same fabrication [TS]

00:45:09   things to just sort of cut the displays [TS]

00:45:11   into different sized chunks I don't know [TS]

00:45:12   enough about flat panel manufacturing to [TS]

00:45:14   know if that's true but it seems logical [TS]

00:45:17   to me that making making screens at a [TS]

00:45:21   different pixel density would be [TS]

00:45:22   slightly more expensive than making [TS]

00:45:24   screens of the exactly the same pixel [TS]

00:45:26   density but just a different size but [TS]

00:45:29   that that made me start to give up on my [TS]

00:45:31   idea for a differently sized screen on [TS]

00:45:34   an iPhone which was that the screen [TS]

00:45:36   would the resolution were maintained [TS]

00:45:37   remain the same but the DPI would drop [TS]

00:45:40   in 365 to 300 or whatever is like 364 or [TS]

00:45:42   now something so the dots per inch would [TS]

00:45:44   go down which means the screen would get [TS]

00:45:46   larger and what it would mean is that [TS]

00:45:47   you would have an iPhone with exactly [TS]

00:45:50   the same screen ratio I also think you'd [TS]

00:45:52   get make the regions above and below the [TS]

00:45:54   screen smaller but make the screen wider [TS]

00:45:57   and taller not in terms of resolution [TS]

00:45:58   but in terms of size just a little bit [TS]

00:46:00   bigger because I think you're getting to [TS]

00:46:01   the point now where the iPhone next to [TS]

00:46:03   other phones like these gargantuan giant [TS]

00:46:05   Android things and even some of the [TS]

00:46:06   windows phones the iPhone is looking [TS]

00:46:08   kind of small in fat and I think if you [TS]

00:46:11   made it just slightly taller and [TS]

00:46:13   slightly wider and slightly thinner uh [TS]

00:46:15   it would it would fit in better with the [TS]

00:46:19   current line of phones that are out [TS]

00:46:20   there and I think that's like all you [TS]

00:46:22   just want to look like everyone else's [TS]

00:46:23   phone I think that they've proven that a [TS]

00:46:25   slightly bigger screen could be [TS]

00:46:27   advantageous not a gargantuan screen I [TS]

00:46:30   think they've also proven that making [TS]

00:46:31   the screen too big it's ridiculous but I [TS]

00:46:32   think the iPhone screen can get just a [TS]

00:46:34   little bit bigger especially if you get [TS]

00:46:36   a trade-off in terms of more battery [TS]

00:46:38   life or thinner form factor or both how [TS]

00:46:40   important though do you think it is [TS]

00:46:42   to Apple that their developer is not [TS]

00:46:48   their own developers but iOS developers [TS]

00:46:50   are transitioned well in other words [TS]

00:46:54   would Apple come out with a screen that [TS]

00:46:57   is of a different size whether it's just [TS]

00:46:59   in one dimension or both do you think [TS]

00:47:01   Apple is going to say anything other [TS]

00:47:03   than hey developers this is the new size [TS]

00:47:06   deal with it fix your apps or do you [TS]

00:47:09   think that they would provide a more [TS]

00:47:10   gentle transition to it somehow I think [TS]

00:47:15   Apple is very aware of trying to make a [TS]

00:47:17   good transition for its developers and I [TS]

00:47:19   think there would have to be a pretty [TS]

00:47:21   darn good reason to change the screen [TS]

00:47:24   size and I think that pretty darn good [TS]

00:47:26   reason is that you can see more stuff in [TS]

00:47:29   the screen like that that it makes more [TS]

00:47:33   things possible that phones with larger [TS]

00:47:34   screens are nicer people use even if [TS]

00:47:36   you're just thinking about like the [TS]

00:47:37   majority of the population that's above [TS]

00:47:39   the age of 30 now you know for an aging [TS]

00:47:42   population [TS]

00:47:43   it's easier for them to see things that [TS]

00:47:45   are just a little bit bigger not giant [TS]

00:47:47   not you know the things with a stylus [TS]

00:47:49   and these giant phones that you're [TS]

00:47:50   holding up to your head look ridiculous [TS]

00:47:51   but just like four millimeters bigger [TS]

00:47:53   and with three millimeters bigger in [TS]

00:47:56   height and at the same time like this is [TS]

00:47:58   all implying stretching the screen out [TS]

00:48:00   if they decide the only way we can do [TS]

00:48:02   this so you think this is an important [TS]

00:48:03   product change we need to make the [TS]

00:48:04   screen area slightly bigger and to do [TS]

00:48:06   that we also need to make the case [TS]

00:48:08   slightly bigger too not entirely we're [TS]

00:48:10   going to try to do all that by making [TS]

00:48:12   you know by minimizing the non screen [TS]

00:48:14   area that's mostly how we're going to [TS]

00:48:15   make it bigger but we also have to make [TS]

00:48:17   the case a little bit bigger and we [TS]

00:48:18   decide the only way we can do this is by [TS]

00:48:20   changing the screen resolution then they [TS]

00:48:22   would go to developers and say look this [TS]

00:48:24   is the way it's going to be they would [TS]

00:48:25   not stop doing it because the developers [TS]

00:48:27   would have problems but I think they're [TS]

00:48:29   going to try very very hard either not [TS]

00:48:31   to have to tell developers to have to [TS]

00:48:33   change their apps or to have some sort [TS]

00:48:35   of story for them or yeah you got to [TS]

00:48:36   change your apps but it's not that bad [TS]

00:48:38   and I think only changing the hype and [TS]

00:48:40   not changing the width is a reasonable [TS]

00:48:43   compromise that we want to make the [TS]

00:48:45   thing bigger for a variety of reasons [TS]

00:48:46   you want to see more information we [TS]

00:48:47   think people like bigger screens or [TS]

00:48:49   whatever and we've decided the only way [TS]

00:48:51   to get it to get a meaningful gain in [TS]

00:48:52   that regard like we can't just change [TS]

00:48:54   the size we also have to change the res [TS]

00:48:56   because we really need to get that extra [TS]

00:48:57   information on the screen so our our [TS]

00:48:59   apps don't look cramps compared to [TS]

00:49:00   everybody else's we don't want to go [TS]

00:49:02   gargantuan but we just want a little bit [TS]

00:49:03   more and we're that I think they would [TS]

00:49:05   say to developers uh and to try to make [TS]

00:49:09   this not so bad for you we only change [TS]

00:49:11   the height so I don't think Apple is [TS]

00:49:13   going to not do something say like no [TS]

00:49:16   ideas are getting shot down in Apple's [TS]

00:49:17   meetings because this would hurt [TS]

00:49:19   developers but I totally think that [TS]

00:49:21   everything that comes up there's an okay [TS]

00:49:23   here the benefits can we do this in a [TS]

00:49:25   way that doesn't hurt developers that [TS]

00:49:26   badly so I I put a lot of weight into [TS]

00:49:33   gruber saying that he doesn't think this [TS]

00:49:34   person's idly cycling all that convene [TS]

00:49:36   is that they've done tests with screens [TS]

00:49:38   of the size but it makes sense to me [TS]

00:49:41   from an apples perspective then the [TS]

00:49:42   things that make sense to me are the [TS]

00:49:45   overall idea that the screen on the eye [TS]

00:49:46   on the iPhone is too small both in terms [TS]

00:49:49   of physical size because people have [TS]

00:49:51   hard time seeing that little tiny thing [TS]

00:49:52   and in terms of the amount of [TS]

00:49:55   information that can put on the screen [TS]

00:49:56   so resolution and size I think that is a [TS]

00:49:58   real live problem that Apple's going to [TS]

00:50:00   address and of the ways that I've heard [TS]

00:50:03   of them addressing it the two I liked [TS]

00:50:04   the best are just make it taller or make [TS]

00:50:07   the screen bigger but don't change the [TS]

00:50:09   amount of information on just help [TS]

00:50:10   people with poor poor eyesight and all [TS]

00:50:12   these things I'm talking about are tiny [TS]

00:50:14   changes and most of them are gotten by [TS]

00:50:16   removing the non screen area so it it's [TS]

00:50:20   a delicate balance and that's not that's [TS]

00:50:22   how I see our Apple balancing the [TS]

00:50:24   developers needs and the customers needs [TS]

00:50:25   but overall like the with Apple always [TS]

00:50:27   the overriding factor is Apple's [TS]

00:50:29   decision that I'm also speculating about [TS]

00:50:31   that this screen needs to be bigger on [TS]

00:50:34   the iPhone and that that's driving [TS]

00:50:36   everything it's just as like how can we [TS]

00:50:37   get this done but if they would never do [TS]

00:50:39   it for any other reason then they think [TS]

00:50:42   it will make a better product and [TS]

00:50:43   there's just a matter of how best do we [TS]

00:50:44   bring this to market so we'll see [TS]

00:50:51   eventually if an iPhone 5 ever comes out [TS]

00:50:53   but I'm rooting for I'll make my same [TS]

00:50:55   prediction I do it at cinema display [TS]

00:50:56   less non screen area on the next iPhone [TS]

00:50:58   and I think there is a strong [TS]

00:51:01   possibility that the screen will not be [TS]

00:51:03   exactly the same size as the 4s that it [TS]

00:51:05   will be larger in one or both dimensions [TS]

00:51:11   go to our second spot good idea hover [TS]

00:51:15   calm simplified domain management this [TS]

00:51:18   is thing we all have domains heard me [TS]

00:51:20   talk about these guys all in all week [TS]

00:51:22   long I let let's make the domain [TS]

00:51:25   registration process simple for once [TS]

00:51:27   that's their whole motivation that's [TS]

00:51:29   what these guys are all about you go to [TS]

00:51:30   hover comm there's a search box you type [TS]

00:51:33   in the domain you want you hit search is [TS]

00:51:35   it available great it shows up right [TS]

00:51:37   there it's not available they'll tell [TS]

00:51:38   you that and they'll come up with a [TS]

00:51:39   whole bunch of other suggestions for you [TS]

00:51:41   you pick one you want you click the [TS]

00:51:43   button to register and you're done and [TS]

00:51:45   that's it I mean this is the thing [TS]

00:51:47   everybody wants to have a.com domain or [TS]

00:51:50   dotnet or whatever it is that that you [TS]

00:51:52   like everybody wants and you can think [TS]

00:51:53   of different reasons you get one for [TS]

00:51:54   your family get one for your kid you [TS]

00:51:56   have a business idea you want to make a [TS]

00:51:57   website I got to go get that the dot-com [TS]

00:52:00   register where am I going to go I'm [TS]

00:52:01   saying tri hover because we all have [TS]

00:52:04   more than what you don't buy one domain [TS]

00:52:06   in your life you buy it doesn't probably [TS]

00:52:08   maybe if you're like Merlin he told me [TS]

00:52:09   at a hundred and fifty isn't that what [TS]

00:52:11   he said I mean he's got more domains [TS]

00:52:14   than most people should probably have [TS]

00:52:16   but this is the thing you go here you go [TS]

00:52:19   to hover calm and the process is simple [TS]

00:52:22   it's clean it's straightforward it [TS]

00:52:25   you're not constantly prompted to opt [TS]

00:52:29   out of paying for additional services [TS]

00:52:32   you know what I'm talking about it's [TS]

00:52:34   just the way it should be simple single [TS]

00:52:38   focus and it comes with things like who [TS]

00:52:40   is privacy built-in it has DNS so that [TS]

00:52:44   you can go ahead and redirect the domain [TS]

00:52:47   somewhere else you can have full DNS [TS]

00:52:49   control if you want to manage it there [TS]

00:52:51   they do email to and their transfer [TS]

00:52:54   process is super simple it couldn't be [TS]

00:52:56   easier they even have a valet service [TS]

00:52:58   they'll handle the whole thing for you [TS]

00:53:00   if you don't understand how that works [TS]

00:53:01   because it can be complicated go to [TS]

00:53:04   hover.com slash dan sent me or just use [TS]

00:53:08   the coupon code dan sent me you'll get [TS]

00:53:10   10% off check these guys out there [TS]

00:53:13   they're really great hover.com I'm [TS]

00:53:17   disappointed in the chat room that no [TS]

00:53:19   one has tried to [TS]

00:53:21   counteract my assertion that the frame [TS]

00:53:24   around the screen gets smaller by citing [TS]

00:53:26   the current line of cinema displays and [TS]

00:53:28   saying how they have actually a larger [TS]

00:53:30   non screen area than the aluminum ones [TS]

00:53:32   they replaced why do they have that I [TS]

00:53:35   had to come back for that but no [TS]

00:53:36   imparted up well but what I would say is [TS]

00:53:38   that the non screen area on the current [TS]

00:53:40   line of displays is almost invisible [TS]

00:53:43   because I count the entire glass as the [TS]

00:53:44   screen even though it's not lit up what [TS]

00:53:46   they basically done is made the screen [TS]

00:53:47   which is the glass area go from edge to [TS]

00:53:50   edge and you can barely see on some of [TS]

00:53:52   the old ones the little tiny rim of [TS]

00:53:54   aluminum around the thing right that's [TS]

00:53:55   the frame thinking like visually [TS]

00:53:57   speaking that they want it to look like [TS]

00:53:59   there's no frame like one of those [TS]

00:54:00   infinity pools that just goes off the [TS]

00:54:02   edge right that the screen just goes [TS]

00:54:04   edge to edge now we know it doesn't when [TS]

00:54:05   you turn the thing on we see the lit up [TS]

00:54:06   region doesn't go edge to edge but I [TS]

00:54:08   think this was a transition they made [TS]

00:54:10   from material that doesn't look like the [TS]

00:54:12   screen whether it be aluminum or plastic [TS]

00:54:13   in a different color that's you know [TS]

00:54:15   opaque and then there's a screen inside [TS]

00:54:17   it they made a transition look it's all [TS]

00:54:19   it's all screen and we know it's not [TS]

00:54:21   really all screen it's all glass it's [TS]

00:54:23   all glass over and behind that is the [TS]

00:54:24   LCD panel right they'd only take up some [TS]

00:54:27   of that region but that's they made that [TS]

00:54:28   transition I think they will now start [TS]

00:54:30   iterating on that and making the lit up [TS]

00:54:33   area behind the big giant seat of glass [TS]

00:54:35   keep moving out and out and out and out [TS]

00:54:36   and of course you know as they put up on [TS]

00:54:38   the iPhone thing all right that's not [TS]

00:54:40   what they bring up but I'll bring up on [TS]

00:54:42   the iPhone they've like fuse the display [TS]

00:54:44   to the glass which makes the display [TS]

00:54:46   seem like closer to your finger right so [TS]

00:54:48   if that technology becomes feasible and [TS]

00:54:50   desktop displays I'm sure they would do [TS]

00:54:51   that as well so I think the transition [TS]

00:54:53   to full edge to edge glass was a [TS]

00:54:55   continuation of the theme I was talking [TS]

00:54:56   about but then now they'll have to [TS]

00:54:58   continue iterating making the lit up [TS]

00:55:00   area go from to the edge I don't know if [TS]

00:55:05   that showing iPhones true and iPhones [TS]

00:55:07   like a look I went back and looked at [TS]

00:55:08   the picture the iPhone one to remind [TS]

00:55:09   myself of how much region there was [TS]

00:55:10   above and below the screen it was it was [TS]

00:55:12   pretty big I don't know how that regions [TS]

00:55:14   changed from the original iPhone to the [TS]

00:55:16   3G form factor to the 404 mark there [TS]

00:55:18   it's probably got a little bit smaller [TS]

00:55:20   but as people pointed on the chat room [TS]

00:55:21   that iconic image of the iPhone is a [TS]

00:55:23   rounded rectangle upright facing you [TS]

00:55:25   with a dark part on the bottom a dark [TS]

00:55:28   part on the top and then like a little [TS]

00:55:30   circle for the home button I think that [TS]

00:55:32   silhouette can continue it's just that [TS]

00:55:34   those regions above [TS]

00:55:34   the screen will slowly start to shrink [TS]

00:55:36   at some point they may be faced with [TS]

00:55:38   like what do we do about the home button [TS]

00:55:40   and what do we do about the microphone [TS]

00:55:41   and speaker but they got a while to go [TS]

00:55:43   before they do that all right talk about [TS]

00:55:48   gaming a little bit here now Diablo 3 [TS]

00:55:50   open beta weekend [TS]

00:55:51   that's not what I'm going to talk about [TS]

00:55:53   but yes it's true yeah I'm not even into [TS]

00:55:55   Diablo but I just want to see what the [TS]

00:55:57   game looks like so I downloaded it and [TS]

00:55:58   it's just sitting on my hard drive [TS]

00:56:00   waiting to be tried out because I like [TS]

00:56:02   the art style but they've gone with I [TS]

00:56:03   wanna see what the game looks like I'm [TS]

00:56:05   not very much of a gamer so I have to [TS]

00:56:07   tell me is this out for mac or do you [TS]

00:56:09   have to boot in you know use your boot [TS]

00:56:10   camp set up to play this Blizzard is [TS]

00:56:13   very good about making mac versions of [TS]

00:56:14   the software it's out for mac and pc [TS]

00:56:18   that's not welcome talk about ok how did [TS]

00:56:20   how did I get to this I think I came to [TS]

00:56:23   this through something I mentioned back [TS]

00:56:24   when we were talking about mountain lion [TS]

00:56:26   and Game Center and how Game Center was [TS]

00:56:28   off-putting to me as a gamer and how it [TS]

00:56:31   was weird that Apple was having this [TS]

00:56:34   great success with iOS gaming but still [TS]

00:56:37   doesn't seem like as a company they're [TS]

00:56:39   particularly into games or that they [TS]

00:56:41   particularly get gamers and that kind of [TS]

00:56:43   cascaded into my pondering of what the [TS]

00:56:49   world is like after the advent of iOS [TS]

00:56:52   gaming an apple and a lot of a lot of [TS]

00:56:53   people in gaming industry are talking [TS]

00:56:55   about that and so here here's why I [TS]

00:56:56   wanna start with this I'm gonna start [TS]

00:56:57   with a penny arcade comic strip which [TS]

00:56:59   not surprised people who know me because [TS]

00:57:00   I'm going penny arcade fan this is from [TS]

00:57:02   2001 I've been reading penny arcade [TS]

00:57:04   since basically the very beginning so I [TS]

00:57:07   remember reading this and it just stuck [TS]

00:57:08   with me and I think it's one of their [TS]

00:57:10   better known strips I put the link in [TS]

00:57:11   the show notes let me put in the chat [TS]

00:57:12   room for all our helpful chat people [TS]

00:57:14   today so the strip I remember this is [TS]

00:57:18   2001 so you have to rewind that's a long [TS]

00:57:20   time ago it sounds like not a long time [TS]

00:57:22   ago but over a decade ago this trip is [TS]

00:57:25   about a original crop of PlayStation ads [TS]

00:57:29   which actually predated 2001 right and [TS]

00:57:31   so it's showing a picture of do you have [TS]

00:57:34   this comic up by the way down I put the [TS]

00:57:36   link in the chat rooms yeah I have the [TS]

00:57:37   link opening right now alright it's [TS]

00:57:39   showing a picture of some cool looking [TS]

00:57:41   dude with sunglasses and blonde hair [TS]

00:57:43   holding a PlayStation controller like [TS]

00:57:45   stars behind and the narration about the [TS]

00:57:48   things [TS]

00:57:48   is when we saw the first commercials for [TS]

00:57:50   the PlayStation glitz the MC mtv-style [TS]

00:57:52   Affairs that spoke to the sort of people [TS]

00:57:54   we weren't we began to worry they were [TS]

00:57:56   selling our heritage to the same effing [TS]

00:57:58   guys who used used to beat us up in PE [TS]

00:58:01   all right so he this is the voice of the [TS]

00:58:03   Penny Arcade people talking it's [TS]

00:58:05   obviously they're talking from the [TS]

00:58:06   perspective of gamers right and so [TS]

00:58:07   they're saying that our heritage is like [TS]

00:58:09   these video games that we played we were [TS]

00:58:10   stuck inside we were the Nerds were [TS]

00:58:11   playing our video they were for us yeah [TS]

00:58:13   and now they sign them to the guys who [TS]

00:58:15   the jocks basically the big popular [TS]

00:58:17   good-looking kids they're trying to show [TS]

00:58:18   popular good-looking cool kids playing [TS]

00:58:20   with the PlayStation they're selling you [TS]

00:58:22   know our heritage to these people right [TS]

00:58:24   second panel shows a younger version of [TS]

00:58:27   the protagonist in the video in the [TS]

00:58:30   comic strip being harassed by bullies in [TS]

00:58:33   a school hallway it says and the [TS]

00:58:34   narration says they'd never been turned [TS]

00:58:36   into an eggplant in Kid Icarus they had [TS]

00:58:37   friends and girls and sports why did [TS]

00:58:39   they need games it's like why are they [TS]

00:58:41   taking this away from us like we have a [TS]

00:58:42   miserable life we're you know we're not [TS]

00:58:45   popular this was our one thing yeah the [TS]

00:58:48   one thing we have is games and now they [TS]

00:58:49   got to take that away and give it to [TS]

00:58:50   these jerks right and then the third [TS]

00:58:53   panel really is completely non sequitur [TS]

00:58:54   and it's a it shows the character from [TS]

00:58:57   these common strips standing on the [TS]

00:58:58   table with no pants and he says I am the [TS]

00:58:59   king of no pants and the other guy says [TS]

00:59:02   Lord why couldn't he be the king of [TS]

00:59:03   pants what does that have to do with the [TS]

00:59:05   first two strips well let me tell you [TS]

00:59:06   Penny Arcade uh the folks who make it [TS]

00:59:09   have been developing their skills for [TS]

00:59:11   many years and this was a decade ago so [TS]

00:59:13   perhaps not as well-connected as you'd [TS]

00:59:16   want to be but so this idea that they're [TS]

00:59:18   expressing here and I think the reason [TS]

00:59:20   Penny Arcade has become popular is [TS]

00:59:21   because they tend to express the ideas [TS]

00:59:23   that everyone else was in their peer [TS]

00:59:25   group was feeling at the same time was [TS]

00:59:27   that gaming was something that belonged [TS]

00:59:31   to these nerdy guys like kind of like a [TS]

00:59:33   hipster not an even hipster this is way [TS]

00:59:35   before hipsters just like these other [TS]

00:59:38   people in the world have everything else [TS]

00:59:39   and gaming is supposed to just belong to [TS]

00:59:41   us but now here's Sony marketing gaming [TS]

00:59:43   too maybe not to everyone but to if [TS]

00:59:47   you're in that peer group of just like [TS]

00:59:49   high school kids it seems like now [TS]

00:59:51   they're marketing to everyone really [TS]

00:59:52   they're just marketing to people your [TS]

00:59:53   age but you liked it better when games [TS]

00:59:55   were just for the seven people who were [TS]

00:59:57   your age were also nerdy outcasts loved [TS]

00:59:57   your age were also nerdy outcasts loved [TS]

01:00:00   video games and now they're trying to [TS]

01:00:01   market it to your whole high school [TS]

01:00:02   class and that seems like a massive [TS]

01:00:05   dilution of gaming culture like no they [TS]

01:00:07   can't have that that's ours that's not [TS]

01:00:08   that's not for regular people alright [TS]

01:00:11   and this this phenomenon of something [TS]

01:00:15   that was popular with nerds like this [TS]

01:00:16   hadn't happened quite yet with Dean deal [TS]

01:00:18   maybe kind of a little bit but there's a [TS]

01:00:20   particular interest that nerdy people [TS]

01:00:22   are into that they really have a great [TS]

01:00:24   connection with and seeing it sold to [TS]

01:00:27   quote-unquote the masses now little did [TS]

01:00:29   Penny Arcade or any of us know in 2001 [TS]

01:00:31   that if we fast forwarded to the current [TS]

01:00:36   year those guys those like jocks in the [TS]

01:00:39   first panel we've got cool guy with [TS]

01:00:41   sunglasses and the good-looking guy with [TS]

01:00:42   the girlfriend and and the hair and [TS]

01:00:45   playing stuff you know who those guys [TS]

01:00:47   are now those are the quote-unquote [TS]

01:00:50   hardcore gamers hmm those are the guys [TS]

01:00:52   saying we don't want gaming sold to [TS]

01:00:55   other peoples just for us is for the [TS]

01:00:57   hardcore cool totally solid gamers like [TS]

01:01:00   forget about the original nerds they [TS]

01:01:01   have been so marginalized that the [TS]

01:01:02   current hardcore gamers are the guys [TS]

01:01:04   this strip was complaining or take going [TS]

01:01:07   to be taking over the world of gaming [TS]

01:01:09   like the popular people right it is so [TS]

01:01:11   it is so far gone [TS]

01:01:12   ten years later this strip you you have [TS]

01:01:15   to swap all the characters you'd have to [TS]

01:01:16   put the jocks saying they're trying to [TS]

01:01:18   sell gaming to my mom Gaming is for us [TS]

01:01:20   man's for the cool dudes we like to play [TS]

01:01:22   you know those first-person shooter [TS]

01:01:24   games should be selling gaming to those [TS]

01:01:25   people it's not what gaming is about [TS]

01:01:27   right it just shows how far gaming has [TS]

01:01:30   gone from this little tiny narrow thing [TS]

01:01:31   to being sold to everybody so those guys [TS]

01:01:34   are now the hardcore gamers and casual [TS]

01:01:37   gaming or like people who are not quote [TS]

01:01:39   unquote real gamers now it's your mom [TS]

01:01:41   your mom's mom your aunts and uncles [TS]

01:01:43   your friends who have never heard of [TS]

01:01:45   computers that they're playing bejeweled [TS]

01:01:46   they're playing Facebook games that prey [TS]

01:01:47   on Angry Birds the base of people who [TS]

01:01:50   play games it's now so incredibly broad [TS]

01:01:52   that the people we were scared that the [TS]

01:01:55   gaming would broaden out to are now the [TS]

01:01:58   narrowest of the narrow super hardcore [TS]

01:02:00   gamers right so into this world I'm [TS]

01:02:04   trying to think how Apple fits as the [TS]

01:02:07   new king of gaming basically if you look [TS]

01:02:09   in terms of like a number of games sold [TS]

01:02:12   gaming revenue number [TS]

01:02:13   of users all sorts of measures in which [TS]

01:02:17   Apple looks pretty darn scary and often [TS]

01:02:20   bigger than all the traditional gaming [TS]

01:02:22   companies combined in some respects so [TS]

01:02:26   Apple is kind of the new king of gaming [TS]

01:02:28   along with Facebook and stuff but they [TS]

01:02:30   are definitely not the new king of [TS]

01:02:32   gamers however you define gamers and I [TS]

01:02:35   guess I the definition has changed now [TS]

01:02:37   the definition is those jock guys but [TS]

01:02:38   the nerdy people are kind of a subset [TS]

01:02:40   like now it's just teenage boys who [TS]

01:02:42   really know how to play video games [TS]

01:02:44   count themselves as gamers and subsets [TS]

01:02:46   of them are you know the frat boys [TS]

01:02:48   playing Halo or whatever but inside [TS]

01:02:50   they're also these these nerdy guys [TS]

01:02:51   right but the eggplant nerds as I'll [TS]

01:02:54   call them the people people who were [TS]

01:02:56   changing to an eggplant from the waist [TS]

01:02:57   up and kid kid icarus those are within [TS]

01:03:00   the hardcore gamers as a subset now [TS]

01:03:02   those guys are the guys who are kind of [TS]

01:03:04   the game equivalent of the people who [TS]

01:03:06   like those arthouse movies now they like [TS]

01:03:08   like independent games they like games [TS]

01:03:10   being criticized I'm including myself in [TS]

01:03:12   this category like games created by [TS]

01:03:13   authors they like their like journey [TS]

01:03:15   right like limbo Bray their experimental [TS]

01:03:18   flash games like passage if you know [TS]

01:03:20   what any of those things are especially [TS]

01:03:21   passage you're probably in this tiny [TS]

01:03:24   subset of a tiny subset of a tiny subset [TS]

01:03:26   of gamers and outside its this wild [TS]

01:03:29   world of other people doing other stuff [TS]

01:03:30   and most of them don't call themselves [TS]

01:03:33   gamers and yet they're the ones playing [TS]

01:03:35   the vast majority of the games so this [TS]

01:03:41   is a difficult position for people who [TS]

01:03:42   you know thought of themselves as the [TS]

01:03:43   unique owners of a particular piece of [TS]

01:03:45   culture and how its broadened out to [TS]

01:03:49   everyone else it how do we think about [TS]

01:03:51   ourselves did we take comfort by just [TS]

01:03:52   saying okay well now we're just going to [TS]

01:03:54   be like the arthouse movie guys and [TS]

01:03:55   we'll just turn up our nose at the [TS]

01:03:56   mainstream and we'll just enjoy our uh [TS]

01:03:59   extremely high quality games for gamers [TS]

01:04:02   the stuff though like the titles I just [TS]

01:04:04   listed which I should put in the show [TS]

01:04:05   it's like I have them my notes here but [TS]

01:04:07   I haven't put them in the show notes yet [TS]

01:04:09   that we should be content with that so [TS]

01:04:12   like just like the people who are [TS]

01:04:13   totally into art house movies they turn [TS]

01:04:15   their nose up at the blockbuster Michael [TS]

01:04:16   Bay movies but they're happy to just be [TS]

01:04:18   on their little subset watching you know [TS]

01:04:19   foreign films and independent movies and [TS]

01:04:23   stuff like that but on the other side of [TS]

01:04:26   the coin [TS]

01:04:27   is well shouldn't you be happy that this [TS]

01:04:29   past time that you love has now become [TS]

01:04:30   so popular that everybody is a gamer [TS]

01:04:33   even if they don't self-identify as a [TS]

01:04:34   gamer everyone plays games shouldn't you [TS]

01:04:36   be happy about angry birds and even [TS]

01:04:38   farmville and all that stuff like that [TS]

01:04:39   the gaming this pastime that you loved [TS]

01:04:41   and said was awesome then now everybody [TS]

01:04:43   does and appreciates and and they like [TS]

01:04:45   it and everything if you talk to gamers [TS]

01:04:49   about that or me even and they and you [TS]

01:04:51   ask them he said look you can kind of [TS]

01:04:53   try to feel good about that but what I [TS]

01:04:55   feel like is that those people playing [TS]

01:04:58   those games they still don't get to call [TS]

01:05:01   themselves gamers because what the games [TS]

01:05:02   they're playing are like simplistic not [TS]

01:05:04   very interesting not very deep and [TS]

01:05:06   they're missing out on what we believe [TS]

01:05:08   is the best the gaming has to offer [TS]

01:05:10   right and my question is why why did [TS]

01:05:15   that happen [TS]

01:05:16   gaming broadening out to everybody [TS]

01:05:18   that's final but in movies for example [TS]

01:05:20   uh everyone appreciates like a really [TS]

01:05:23   great Steven Spielberg movie right it's [TS]

01:05:25   not just the Nerds like it's possible to [TS]

01:05:27   have you know Schindler's List or [TS]

01:05:29   whatever that everybody appreciates it [TS]

01:05:31   has met the mass-market can appreciate [TS]

01:05:33   and that the the super nerdy are house [TS]

01:05:36   people can also appreciate or Martin [TS]

01:05:38   Scorsese or whatever like the there [TS]

01:05:40   exists this type of thing that satisfies [TS]

01:05:41   both parties whereas in gaming it seems [TS]

01:05:43   like you've got Angry Birds which is [TS]

01:05:46   what everybody loves but gamers turn [TS]

01:05:47   their nose up at and you've got braids [TS]

01:05:50   which you know nobody's even heard of [TS]

01:05:53   except for the Nerds where are the [TS]

01:05:55   blockbuster games that satisfy both [TS]

01:05:57   groups why is it been sort of segregated [TS]

01:05:59   into the real gamers and the non real [TS]

01:06:02   gamers and this is scary for the real [TS]

01:06:04   gamers because we are such a tiny tiny [TS]

01:06:07   tiny and seemingly ever shrinking [TS]

01:06:08   proportion of the world of gaming and [TS]

01:06:10   we're worried that the things we love [TS]

01:06:11   will go away but unless there's some [TS]

01:06:12   sort of crossover and so this gets D my [TS]

01:06:15   little heading here is what's wrong with [TS]

01:06:16   gaming wrong in quotes why why is it [TS]

01:06:20   that great games aren't used by [TS]

01:06:23   everybody and here's my contention as to [TS]

01:06:28   why that's the case [TS]

01:06:31   people can't appreciate the very best [TS]

01:06:35   games the gamers love without a [TS]

01:06:37   tremendous amount of experience with [TS]

01:06:39   games [TS]

01:06:40   also without a tremendous amount of [TS]

01:06:42   skills this is a little bit different [TS]

01:06:45   than other things like film or wine or [TS]

01:06:48   anything like that where you really do [TS]

01:06:50   need to have like you can if you really [TS]

01:06:52   want to appreciate film it helps to like [TS]

01:06:54   know the history of film and know about [TS]

01:06:56   the directors involved and all I can and [TS]

01:06:58   have seen many many movies like then you [TS]

01:07:00   can really appreciate this great movie [TS]

01:07:02   right [TS]

01:07:02   same thing with wine you want to know a [TS]

01:07:04   lot about wine to have tasted a lot of [TS]

01:07:06   wines have experience of weather [TS]

01:07:08   different things that I'm looking for in [TS]

01:07:10   a wine and do I know that because I've [TS]

01:07:11   tried them and I've read about this and [TS]

01:07:12   I've tried that one as a yes identify [TS]

01:07:14   this is this wine that's that one and [TS]

01:07:16   this is a particular you know experience [TS]

01:07:18   is kind of you expect you have to have [TS]

01:07:21   right but anyone can get experience just [TS]

01:07:24   watch every movie ever made you will [TS]

01:07:26   become a film buff like you don't have [TS]

01:07:28   to do it you just have experience there [TS]

01:07:30   and wine if you're into wine go on wine [TS]

01:07:32   tasting by lots of wines to really [TS]

01:07:34   express ate these wines right that's [TS]

01:07:36   it's a barrier to entry but it's it's [TS]

01:07:38   surmountable that if you are very [TS]

01:07:39   interested in these things and you want [TS]

01:07:40   to have a great appreciation for art or [TS]

01:07:42   whatever learn about art read books [TS]

01:07:44   about art visit museums talk to other [TS]

01:07:46   people about art merely by experiencing [TS]

01:07:48   it you can move yourself up the ladder [TS]

01:07:51   to being the quote/unquote hardcore film [TS]

01:07:54   geek or wine aficionado or you know art [TS]

01:07:57   connoisseur or whatever games have that [TS]

01:08:00   - if you haven't played the classic and [TS]

01:08:02   the s games or whatever all these other [TS]

01:08:03   games that the current games are [TS]

01:08:05   building upon you're you're at a [TS]

01:08:06   disadvantage so you say okay well fine [TS]

01:08:08   I'm just going to play every game [TS]

01:08:09   starting from the beginning of time and [TS]

01:08:10   I will become a gamer because I will [TS]

01:08:13   have all these experiences I will be [TS]

01:08:15   able to appreciate these games but [TS]

01:08:17   there's one extra thing that is not [TS]

01:08:18   present for the most part in film and [TS]

01:08:20   wine and art and that's skill if you [TS]

01:08:24   know how to put something your mouth [TS]

01:08:26   swish it around spit it out and swallow [TS]

01:08:27   it you can do the wine stuff if you can [TS]

01:08:29   sit in a seat and understand the [TS]

01:08:30   language and look at it look at a screen [TS]

01:08:32   you can experience film but there is an [TS]

01:08:35   actual skill component to gaming and [TS]

01:08:37   there are many experiences in game that [TS]

01:08:39   you absolutely cannot have without a [TS]

01:08:40   minimum level skill and that level of [TS]

01:08:43   skill is in many cases pretty darn high [TS]

01:08:45   you can't like appreciate the joys of [TS]

01:08:49   team-based first-person shooters if you [TS]

01:08:52   can't figure out how to move in a [TS]

01:08:53   first-person shooter game [TS]

01:08:54   you have no idea what you're looking at [TS]

01:08:56   you can't tell which direction you're [TS]

01:08:57   facing you can't tell how to get from [TS]

01:08:59   one place to the other uh and even if [TS]

01:09:02   you're a good first-person shooters you [TS]

01:09:04   can move around everything there is a [TS]

01:09:05   level of skill and if you don't pass [TS]

01:09:07   that threshold you can't be competitive [TS]

01:09:08   with those type of people and you are [TS]

01:09:10   missing out on that experience and now [TS]

01:09:11   now you are not able to understand that [TS]

01:09:15   part of the gaming culture and lots of [TS]

01:09:17   parts of gaming culture I like that now [TS]

01:09:18   I'm saying you have to be the best [TS]

01:09:19   player in the world at Starcraft for the [TS]

01:09:21   best first search and shooter player but [TS]

01:09:22   there's a minimum threshold of hand-eye [TS]

01:09:24   coordination and spatial awareness that [TS]

01:09:26   really filters out a lot of people from [TS]

01:09:29   these quote-unquote hardcore gaming and [TS]

01:09:31   here's some examples of this I've seen [TS]

01:09:33   in my life I've been trying to get my [TS]

01:09:35   wife to play portal and portal 2 because [TS]

01:09:36   they're fun games and everyone should [TS]

01:09:38   play them right but she's not really [TS]

01:09:40   that kind of a gamer so I sat her down [TS]

01:09:42   in front of portal and a depressing [TS]

01:09:45   amount of my time helping her to play [TS]

01:09:47   that game was helping her to understand [TS]

01:09:50   how to control yourself in a [TS]

01:09:51   first-person shooter [TS]

01:09:52   lots of time and energy spent trying to [TS]

01:09:55   let her understand how to orient herself [TS]

01:09:57   how to navigate the world how to jump [TS]

01:10:00   out at you know mean first-person [TS]

01:10:01   platforming as a pain everyone knows [TS]

01:10:02   that but just the basic stuff right of [TS]

01:10:06   which direction am I facing or can I get [TS]

01:10:08   over there well how do I move that way [TS]

01:10:10   well how do I do that things that she [TS]

01:10:11   would have no problem doing in real life [TS]

01:10:12   in real life you could just look up look [TS]

01:10:14   down look over there walk over the room [TS]

01:10:15   pick a thing upright ever but in a [TS]

01:10:16   gaming world there are certain skills [TS]

01:10:18   you need to translate from you know your [TS]

01:10:21   input into the coordinate system of the [TS]

01:10:22   screen and when I'm spending all that [TS]

01:10:24   time helping her like all you got to [TS]

01:10:27   face this way or now move up just a [TS]

01:10:28   little bit know you can't really see [TS]

01:10:30   where your feet are you have to look [TS]

01:10:31   down I know you won't see your feet but [TS]

01:10:32   that's like where you are so don't go [TS]

01:10:34   off the edge and okay now look back up [TS]

01:10:35   before you jump make sure you know [TS]

01:10:36   that's not the game I'm not she's not [TS]

01:10:38   experiencing portal that that part is [TS]

01:10:41   not the game she's missing the game we [TS]

01:10:43   are both missing the game because I'm [TS]

01:10:44   spending all my time trying to tell her [TS]

01:10:46   how to move around in the world right [TS]

01:10:48   and for some people there's just no [TS]

01:10:51   chance that they're ever going to be [TS]

01:10:53   able to operate a first-person shooter [TS]

01:10:54   game at all either because of hand-eye [TS]

01:10:56   coordination because the controller and [TS]

01:10:57   Mouser are complicated and difficult to [TS]

01:10:59   use because of spatial awareness you [TS]

01:11:01   know like I said translating the input [TS]

01:11:02   the manipulations of the input device [TS]

01:11:04   into the coordinate space of the screen [TS]

01:11:06   understanding what it's going to do [TS]

01:11:08   all these things that feel so natural [TS]

01:11:09   for people who are quote unquote raised [TS]

01:11:10   as gamers can can be not not only [TS]

01:11:14   difficult to learn but sometimes just [TS]

01:11:16   plain impossible to learn for some [TS]

01:11:18   people and it's not just an age issue so [TS]

01:11:20   I'm like all old people can't play these [TS]

01:11:21   games with all young people and there's [TS]

01:11:22   plenty regenerations of people right now [TS]

01:11:24   growing up who are 12 13 14 15 years old [TS]

01:11:26   or who grew up during the time when [TS]

01:11:28   Games existed who simply don't it didn't [TS]

01:11:31   develop or you know or couldn't have [TS]

01:11:33   developed if they tried the skills to be [TS]

01:11:35   successful in certain types of very [TS]

01:11:36   complicated games and I think these are [TS]

01:11:40   the vast majority of people like there's [TS]

01:11:42   20 year-olds running around right now [TS]

01:11:43   who can't operate an FPS and you're so [TS]

01:11:45   that's not true anyone who's 20 they [TS]

01:11:47   grew up with games they must know not [TS]

01:11:48   everyone plays games you know or maybe [TS]

01:11:50   they just played Angry Birds and Tetris [TS]

01:11:51   and bejeweled or even Tetris is a little [TS]

01:11:53   bit more complicated that like maybe [TS]

01:11:55   they just played touch-based games maybe [TS]

01:11:56   they have you know they just haven't [TS]

01:11:57   developed these skills for whatever [TS]

01:11:58   reason and if you try to teach them to [TS]

01:12:00   it either they won't be able to learn [TS]

01:12:02   though they won't be motivated to learn [TS]

01:12:03   because it seems like this is just like [TS]

01:12:04   work why do I want to do that I'm just [TS]

01:12:05   gonna go play Angry Birds that's what I [TS]

01:12:07   like better right I think this is the [TS]

01:12:09   vast majority of people who play game so [TS]

01:12:10   these people without the skills that we [TS]

01:12:12   gamers think are the essential gaming [TS]

01:12:15   skills now this is not a value judgment [TS]

01:12:16   like oh those people are real gamers or [TS]

01:12:18   whatever or they can't appreciate games [TS]

01:12:19   I think it is great the game to spread [TS]

01:12:21   out to everybody and and we can all [TS]

01:12:24   enjoy these things but it does mean that [TS]

01:12:25   there's something weird about gaming [TS]

01:12:27   we're the connoisseurs of the very best [TS]

01:12:29   the gaming has to offer that we believe [TS]

01:12:31   is the very best the gaming has to offer [TS]

01:12:32   there's a barrier to entry that has to [TS]

01:12:35   do with skill I guess maybe Sports is [TS]

01:12:37   kind of like that but it's not because [TS]

01:12:40   like not like in baseball you know we're [TS]

01:12:42   not all professional baseball players [TS]

01:12:43   but we can hit a ball we can run around [TS]

01:12:45   the bases even if we stink we can still [TS]

01:12:46   appreciate the fun of baseball right but [TS]

01:12:49   you can absolutely not appreciate the [TS]

01:12:51   fun of a first-person shooter if you [TS]

01:12:53   can't tell where anything is or how to [TS]

01:12:55   move like it's like playing baseball and [TS]

01:12:56   saying I don't know which direction to [TS]

01:12:57   face I can't find home plate after I hit [TS]

01:13:00   the ball what do I do I try to run I [TS]

01:13:01   just move vertically into the sky you [TS]

01:13:03   know it's we don't have that kind of [TS]

01:13:05   problem in physical real world things [TS]

01:13:08   but a lot of the very best games I liked [TS]

01:13:09   it now the reaction of the gaming world [TS]

01:13:11   to that even the hardcore gaming world [TS]

01:13:13   has been too veldt to develop games that [TS]

01:13:15   de-emphasize skill that sounds like [TS]

01:13:18   again this all sounds like a value [TS]

01:13:19   judgment I'm saying oh that's not real [TS]

01:13:20   game that's bad [TS]

01:13:21   it's not bad it is what it is it's they [TS]

01:13:24   want to make games where if you put in [TS]

01:13:26   the time in other words if you do the [TS]

01:13:28   experience if you sit down and watch [TS]

01:13:29   every movie ever made if you go on wine [TS]

01:13:31   tasting things every weekend you will [TS]

01:13:32   eventually be able to appreciate wine [TS]

01:13:35   more right you will eventually be able [TS]

01:13:36   to appreciate film more if you study art [TS]

01:13:38   in your museum so if you if you play our [TS]

01:13:40   game just the time investment it's not a [TS]

01:13:42   skill thing it's not like you have to [TS]

01:13:44   develop some sort of skill to do this [TS]

01:13:46   just it just by putting in time we will [TS]

01:13:47   reward you and they do that by basically [TS]

01:13:49   making making the traditional skills of [TS]

01:13:52   a gamer less important and everything's [TS]

01:13:55   relative of course I'm going to talk [TS]

01:13:56   about world of warcraft as an example [TS]

01:13:57   that world of warcraft is a pretty [TS]

01:13:59   hardcore gamer type game but it does [TS]

01:14:01   definitely the emphasize skill in favor [TS]

01:14:03   of time spent or at least the types of [TS]

01:14:06   skills that are have to do with like [TS]

01:14:08   hand-eye coordination and spatial [TS]

01:14:10   awareness and stuff like that and move [TS]

01:14:11   more towards strategy type skills if you [TS]

01:14:14   put in the time a world of warcraft your [TS]

01:14:16   character levels up right if you do the [TS]

01:14:18   things the game wants you to do your [TS]

01:14:19   character loves up your character [TS]

01:14:21   becomes more powerful without you [TS]

01:14:22   getting better at playing the game more [TS]

01:14:24   or less your one hit does more damage [TS]

01:14:27   when your level sixty that it does when [TS]

01:14:29   your level one and it's not because you [TS]

01:14:32   are better at hitting it's because your [TS]

01:14:33   in-game character is better hitting and [TS]

01:14:35   that type of levelling system where time [TS]

01:14:38   investment equals power in the game not [TS]

01:14:40   proportional to your physical skills or [TS]

01:14:42   even your strategy or anything like that [TS]

01:14:43   that makes a game accessible to more [TS]

01:14:45   people and world of warcraft wasn't like [TS]

01:14:47   that they wouldn't have whatever umpteen [TS]

01:14:49   million subscribers they have because [TS]

01:14:50   they just simply aren't umpteen million [TS]

01:14:52   people who can have fun playing with [TS]

01:14:55   each other [TS]

01:14:55   if skill is the thing that is [TS]

01:14:59   determining that an example that we like [TS]

01:15:00   quake 3 arena or any first-person [TS]

01:15:02   shooter that is that has few empowering [TS]

01:15:05   items other than your coordination you [TS]

01:15:08   can't go on a quake 3 arena server at [TS]

01:15:09   this point and play and have fun because [TS]

01:15:13   everybody who's on that server is really [TS]

01:15:16   really good at first-person shooter [TS]

01:15:17   games and you will die instantly and the [TS]

01:15:20   community of people who have that kind [TS]

01:15:21   of skill is really really small even [TS]

01:15:25   when quake 3 arena was popular you just [TS]

01:15:26   can't get like how many I don't know how [TS]

01:15:28   people playing World of Warcraft like [TS]

01:15:29   you know 10 million or whatever you you [TS]

01:15:31   cannot find 10 million people who can [TS]

01:15:32   play a competitive first-person shooter [TS]

01:15:34   against each other and have fun [TS]

01:15:35   same time write it because they won't [TS]

01:15:37   have fun like the good people will [TS]

01:15:38   dominate everybody everyone else will be [TS]

01:15:40   sad and they'll quickly start [TS]

01:15:41   segregating and you know it and so even [TS]

01:15:44   in first-person shooters like you know [TS]

01:15:46   call duty modern warfare and everything [TS]

01:15:47   they either a leveling or simplify the [TS]

01:15:50   game so that you can get you know the [TS]

01:15:53   hand-eye coordination and spatial [TS]

01:15:55   awareness and ability to you know jump [TS]

01:15:58   up in the air and flip around backwards [TS]

01:15:59   and shoot somebody are less important or [TS]

01:16:01   that people with those skills can't [TS]

01:16:02   dominate the game as much halo is a good [TS]

01:16:04   example there are people who are [TS]

01:16:05   amazingly good at Halo even with those [TS]

01:16:07   stupid controllers instead of a mouse [TS]

01:16:08   right but they didn't totally unbalance [TS]

01:16:11   the game for everybody and this is built [TS]

01:16:12   into game design now if you want to pick [TS]

01:16:14   a game very popular you can't make it [TS]

01:16:16   basically hard to play because you were [TS]

01:16:18   limiting your audience to people who [TS]

01:16:20   have the skill and yet there is a there [TS]

01:16:23   is this phenomenon that I think exists [TS]

01:16:25   where the very best games require not [TS]

01:16:28   amazing skill but some certain a minimum [TS]

01:16:30   amount of skill and that pains me to [TS]

01:16:32   think that like for example I could [TS]

01:16:34   never have uh my mother played journey [TS]

01:16:37   which I think she would really enjoy [TS]

01:16:38   that game but I know she wouldn't [TS]

01:16:40   actually enjoy it because she would [TS]

01:16:42   spend all her time trying to figure out [TS]

01:16:43   how to control the dude and knowing [TS]

01:16:45   where she is and what you're supposed to [TS]

01:16:46   do and just the language I mean half of [TS]

01:16:48   that is experienced because she doesn't [TS]

01:16:49   know the language of game design like [TS]

01:16:51   she doesn't there's a language just a [TS]

01:16:53   language of film there's a language that [TS]

01:16:54   games speak to you in to let you know [TS]

01:16:56   what the next thing to do is and anyone [TS]

01:16:57   who has played games for a long time [TS]

01:16:59   recognizes that is a type of powerup or [TS]

01:17:02   that is clearly where I'm supposed to go [TS]

01:17:04   or they're not communauté like gamers [TS]

01:17:07   sit down in front of the game and [TS]

01:17:08   there's a two-way conversation where the [TS]

01:17:09   game is speak to them they're speaking [TS]

01:17:10   to the game and it flows in the best [TS]

01:17:12   type of the games or the games to talk [TS]

01:17:13   to the people the vast experience in [TS]

01:17:14   games so you don't have to spell stuff [TS]

01:17:16   out right so that's experience and you [TS]

01:17:19   can get that by playing lots of games [TS]

01:17:20   but the skill one is like what are [TS]

01:17:22   there's a section of the game that she [TS]

01:17:23   just isn't doesn't have the coordination [TS]

01:17:25   to figure out which direction she's [TS]

01:17:26   facing or she's flipping through the air [TS]

01:17:27   like dramatic exciting things happen in [TS]

01:17:29   the game and if she's spending the whole [TS]

01:17:31   time going where am i I don't understand [TS]

01:17:33   what's going on then she's not playing [TS]

01:17:34   the game anymore she's out of the game [TS]

01:17:36   and she's frustrated and like you know [TS]

01:17:37   if you can't make a jump or something [TS]

01:17:38   like that and you're just stuck in this [TS]

01:17:41   part because you can't make some simple [TS]

01:17:42   jump it's frustrating as a gamer to go I [TS]

01:17:43   just give me the controller luckily I [TS]

01:17:44   did the jump but she's out of the [TS]

01:17:46   experience she's not playing the game [TS]

01:17:47   anymore and that doesn't happen that [TS]

01:17:48   much [TS]

01:17:49   with movies where you just sit there and [TS]

01:17:50   look at the screen you know what I mean [TS]

01:17:51   so this phenomena happens at every level [TS]

01:17:54   obviously the world the world of workout [TS]

01:17:55   level is like those are still the [TS]

01:17:57   hardcore gamers but even within hardcore [TS]

01:17:58   gamers if you want to get the biggest [TS]

01:18:00   audience you can you have to [TS]

01:18:02   de-emphasize skill and then there's [TS]

01:18:03   Angry Birds where anybody can play just [TS]

01:18:05   flick the thing you do one little motion [TS]

01:18:06   and it's engaging your mind and it's [TS]

01:18:08   engaging other parts of you and it's a [TS]

01:18:10   game that's trying to appeal to as many [TS]

01:18:12   people as possible but gamers would say [TS]

01:18:15   there are games that are that we think [TS]

01:18:18   that offered the very best the gaming [TS]

01:18:19   has to offer that you just simply can't [TS]

01:18:21   experience and this also ties into the [TS]

01:18:22   idea games as art that's why it's [TS]

01:18:25   frustrating to argue with anybody about [TS]

01:18:26   that because it's like if you're not a [TS]

01:18:29   gamer and don't have that experience and [TS]

01:18:31   skill you can't experience our art at [TS]

01:18:33   the level we would like to express about [TS]

01:18:35   so that's why we're like Roger Ebert was [TS]

01:18:36   talking about games are an art people [TS]

01:18:39   said all you really need to play you [TS]

01:18:40   know eco or Shadow of the Colossus or [TS]

01:18:42   you know flower or surely we say journey [TS]

01:18:44   now then you'll see the games are no he [TS]

01:18:46   wouldn't he would not be able to play [TS]

01:18:47   those games at all that would be [TS]

01:18:48   ridiculous frustrating experiences he [TS]

01:18:50   would never get to experience the game [TS]

01:18:52   at all and he would not be convinced by [TS]

01:18:54   it because he doesn't have the [TS]

01:18:55   experience and I think probably because [TS]

01:18:57   he also doesn't have the skills and [TS]

01:18:59   that's that's weird a kind of art that [TS]

01:19:02   you need a certain amount of skills to [TS]

01:19:03   appreciate not just experience but also [TS]

01:19:05   skills that I find that weird and it it [TS]

01:19:10   makes me uncomfortable the entire [TS]

01:19:11   situation and Apple being the king of [TS]

01:19:13   that new kind of gaming doesn't really [TS]

01:19:16   help or hurt or anything it's just it [TS]

01:19:19   reminded me of this topic someone in the [TS]

01:19:24   chatroom is saying it does happen with [TS]

01:19:25   film there already films that normal [TS]

01:19:27   people wouldn't get that's true but it's [TS]

01:19:28   not because of like a skill I think if [TS]

01:19:30   you watched a whole bunch of already [TS]

01:19:31   films you watch the entire history of [TS]

01:19:33   Italian or French cinema or you watched [TS]

01:19:35   every Japanese horror movie then you [TS]

01:19:36   could fully appreciate the next Japanese [TS]

01:19:38   horror movie and it's not because you [TS]

01:19:39   had any particular skill you are not now [TS]

01:19:41   better at watching now I really know how [TS]

01:19:43   to open my eyes really wide you know [TS]

01:19:44   it's not like watching you know it's [TS]

01:19:46   it's more of a mental than a physical [TS]

01:19:48   and I say skill and think of a physical [TS]

01:19:49   thing like it's it's a combination with [TS]

01:19:53   this combination mental and physical [TS]

01:19:54   again doing stuff with your body to make [TS]

01:19:56   things happen on a screen in ways that [TS]

01:19:59   are just not natural to a lot of people [TS]

01:20:00   and I and if you don't spend your [TS]

01:20:02   childhood [TS]

01:20:02   becoming acclimated to that I'm getting [TS]

01:20:04   good at it there are some things you [TS]

01:20:06   just can't experience and appreciate [TS]

01:20:08   is there another analogy is playing [TS]

01:20:12   sports and then later watching them like [TS]

01:20:14   if you're a retired baseball player and [TS]

01:20:16   then you watch watch baseball do you [TS]

01:20:18   appreciate it [TS]

01:20:19   I would say you do appreciate it more [TS]

01:20:21   yeah that's an experience thing yeah it [TS]

01:20:23   because you just if you just watch [TS]

01:20:25   baseball games from the time you were [TS]

01:20:26   born and you wouldn't have no idea to [TS]

01:20:28   play baseball [TS]

01:20:28   you're watching up baseball games you [TS]

01:20:29   come to appreciate the sport of baseball [TS]

01:20:31   that's just an experience thing [TS]

01:20:32   experience is definitely a factor but [TS]

01:20:34   it's not a skill thing again you're not [TS]

01:20:35   getting better at watching and you may [TS]

01:20:37   have no idea how to play baseball but [TS]

01:20:38   you can still experience it and there [TS]

01:20:40   are sports like tennis is my example [TS]

01:20:42   where our golf was probably a good one [TS]

01:20:43   if you don't if you have never played [TS]

01:20:45   golf I think it's harder for you to [TS]

01:20:47   appreciate golf but you don't should be [TS]

01:20:48   good at golf like if you have never [TS]

01:20:49   played tennis I can imagine a tennis [TS]

01:20:51   match being born boring to you because [TS]

01:20:53   you don't know how hard is or what's [TS]

01:20:54   involved in the game so that gives you [TS]

01:20:55   an appreciation of it but your [TS]

01:20:57   appreciation of tennis does not scale [TS]

01:20:59   with your skill in tennis like once [TS]

01:21:00   you've played tennis a little bit you [TS]

01:21:02   kind of appreciate the sport then you [TS]

01:21:04   can watch Wimbledon and totally [TS]

01:21:05   appreciate everything there is to [TS]

01:21:06   appreciate about that based on you know [TS]

01:21:09   just watching it or like if you watch [TS]

01:21:11   Wimbledon every single year that you [TS]

01:21:13   will come to eventually appreciate [TS]

01:21:15   tennis you don't have to say I would [TS]

01:21:18   have enjoyed that match much more if I [TS]

01:21:20   had a much better forehand no it's not [TS]

01:21:22   there's not the relationship or like I [TS]

01:21:24   tried to watch it but my eyes were [TS]

01:21:25   deflected from the screen because a [TS]

01:21:27   forehand is tough that's what it's like [TS]

01:21:29   in gaming where it's like this is [TS]

01:21:30   awesome game you spend all your time [TS]

01:21:31   trying to do the first jump you're never [TS]

01:21:33   going to get to the game you're going to [TS]

01:21:34   be frustrated for reasons that the game [TS]

01:21:36   maker didn't intend it's just going to [TS]

01:21:37   bounce off of you you know and that's [TS]

01:21:40   that's upsetting me head says now of [TS]

01:21:42   course you can just buy game [TS]

01:21:44   accomplishments via in-app purchases [TS]

01:21:45   yeah that's that's the final frontier of [TS]

01:21:49   like not only no skills required but we [TS]

01:21:52   realize the time is a commodity too and [TS]

01:21:53   if you pay us you can skip the time [TS]

01:21:54   portion we go it's a great equalizer for [TS]

01:21:57   people like like me who's an adult I [TS]

01:21:59   have I have some money I could spend you [TS]

01:22:01   know I have way more money than I have [TS]

01:22:03   time to invest in a game so therefore [TS]

01:22:06   I'll just buy these couple upgrades and [TS]

01:22:07   I'll be my guy will be as good as the 14 [TS]

01:22:11   year old kid who doesn't have money but [TS]

01:22:13   does have lots of time and skill that I [TS]

01:22:14   don't have [TS]

01:22:15   never have I think that's kind of [TS]

01:22:18   lessening the experience like but you're [TS]

01:22:20   not like I think there are places for [TS]

01:22:24   that I think it's okay to have those [TS]

01:22:25   type of purchases but it's so easy for [TS]

01:22:27   developers to slip on to the dark side [TS]

01:22:29   there we're now like it's taking [TS]

01:22:33   advantage of a weakness in human [TS]

01:22:35   perception that their people will make [TS]

01:22:36   that trade-off if they've already bought [TS]

01:22:38   the game and they really and they're [TS]

01:22:39   competitive and they want to win and [TS]

01:22:41   they'll give money and eventually you [TS]

01:22:42   realize what are you doing here are you [TS]

01:22:43   having fun or now you're dumping money [TS]

01:22:45   in here to try to be better like like [TS]

01:22:46   the ability to buy the correct moving [TS]

01:22:48   words with friends or whatever that's [TS]

01:22:49   right right like then what are you doing [TS]

01:22:51   at that point a while aim are you just [TS]

01:22:54   like why not just just sit at home and [TS]

01:22:57   tear your money up and throw it and [TS]

01:22:58   throw it into a fire [TS]

01:22:59   right and just sit there contentedly [TS]

01:23:02   knowing that you're better than your [TS]

01:23:03   friend because as you tear your dollar [TS]

01:23:04   bills up and drop them into the [TS]

01:23:05   incinerator so that is a difficult [TS]

01:23:08   balance and I tend to like if you don't [TS]

01:23:12   have the skills or time to play a [TS]

01:23:13   particular game to the point where you [TS]

01:23:15   enjoy it then don't play that game pick [TS]

01:23:17   a different game that fits your stuff [TS]

01:23:18   better because I think it's going to be [TS]

01:23:21   very hard for these massive corporations [TS]

01:23:23   that make these million dollar games to [TS]

01:23:24   resist taking advantage of you and [TS]

01:23:27   eventually getting you into a situation [TS]

01:23:29   where you're paying for things that are [TS]

01:23:30   not producing more fun for you but are [TS]

01:23:32   just producing more revenue for the [TS]

01:23:34   people involved all right we've got a [TS]

01:23:38   kind of a third sponsor to do all right [TS]

01:23:41   I got one thing about valve after that [TS]

01:23:42   yeah well I gotta ask you about valve I [TS]

01:23:44   was hoping you were going to I don't [TS]

01:23:48   know if it's the same thing but I would [TS]

01:23:50   have to assume it is but anyway so it's [TS]

01:23:51   last thing I'm going to tell you about [TS]

01:23:53   this week is very cool it's the one more [TS]

01:23:55   thing at conference in Melbourne [TS]

01:23:59   Australia it takes place May 25th [TS]

01:24:01   through 26th it is a conference for iOS [TS]

01:24:05   developers and designers but it's not a [TS]

01:24:07   traditional one you're not going to go [TS]

01:24:08   there and like learn you know certain [TS]

01:24:12   method calls that will you know it's not [TS]

01:24:13   you're not going to walk out of there [TS]

01:24:15   and learning things that will make you a [TS]

01:24:17   better developer or a better designer [TS]

01:24:20   that's not that's not you're not going [TS]

01:24:21   to do it it's much bigger than that [TS]

01:24:23   you're not going to learn something [TS]

01:24:25   we're talking about skills you're not [TS]

01:24:26   going to learn some kind of development [TS]

01:24:28   skill [TS]

01:24:29   you're going to learn things that you [TS]

01:24:31   can only learn about iOS development [TS]

01:24:34   about development in general and about [TS]

01:24:37   business that you would only learn from [TS]

01:24:39   people like Lauren Richter the guy that [TS]

01:24:41   made Tweety the Twitter acquired from [TS]

01:24:44   guys like Navin Morgan from panic from [TS]

01:24:47   people who build Trainyard people who [TS]

01:24:49   built Flipboard these these are the [TS]

01:24:52   people who will be there to talk and [TS]

01:24:54   you'll be able to talk to them and hear [TS]

01:24:55   what they have to tell you be able to [TS]

01:24:57   hear what they have to say about their [TS]

01:24:59   experiences not oh I use this thing to [TS]

01:25:01   make a to pain contraption not none of [TS]

01:25:03   that that's not what this is about this [TS]

01:25:05   is about sharing stories and information [TS]

01:25:09   and advice from people who have done it [TS]

01:25:11   from people who have gone big so if you [TS]

01:25:14   are looking for a reason to go to [TS]

01:25:16   Australia Melbourne Australia this is [TS]

01:25:20   this is a pretty darn good reason so [TS]

01:25:23   check this out one more thing calm a you [TS]

01:25:27   it's where you go to find out about it [TS]

01:25:29   and they have the regular main [TS]

01:25:30   conference they've got little mini [TS]

01:25:32   conferences but it's Friday the 25th and [TS]

01:25:34   Saturday the 26th of may be a great [TS]

01:25:38   conference go check those guys out you [TS]

01:25:40   know they have spiders in Australia the [TS]

01:25:42   snakes the someone in the chatroom [TS]

01:25:47   posted up this morning someone from West [TS]

01:25:49   Drive Hirst and it's just the first [TS]

01:25:51   don't don't let that keep you away from [TS]

01:25:53   the conference I'm pretty sure that the [TS]

01:25:54   one more thing conference will not have [TS]

01:25:56   snake eating spiders in it so camera [TS]

01:26:00   plus guy Karl von Rando RM er plus he'll [TS]

01:26:08   be valve valve so there's his rumor out [TS]

01:26:10   there that gabe newell recently said was [TS]

01:26:18   not true the rumor was that Tim Cook was [TS]

01:26:21   at the valve offices for mysterious [TS]

01:26:24   purposes and Gabe Newell went on I guess [TS]

01:26:28   he went on a podcast do we have was is [TS]

01:26:30   that out yet anyway he denied it [TS]

01:26:33   absolutely not we are why he was not [TS]

01:26:35   here is this what you're hopefully going [TS]

01:26:38   to talk about yeah so I would I link to [TS]

01:26:40   and by the way you [TS]

01:26:42   you joined me for an episode of the [TS]

01:26:44   conversation to talk to Gabe Newell I [TS]

01:26:46   did and did you put that in the show [TS]

01:26:49   notes no I think while I I'll add it all [TS]

01:26:53   I'll add it right now what I did put in [TS]

01:26:56   was a link to a dowel ramble site loop [TS]

01:27:01   inside calm because I didn't wanted to [TS]

01:27:03   link directly to the rumors and the same [TS]

01:27:05   reason that he didn't wanted to link [TS]

01:27:06   about it I was like I almost can't bring [TS]

01:27:07   myself the link to this but here it is [TS]

01:27:08   so I'm linking to him and he will give [TS]

01:27:11   you what I think is the proper mindset [TS]

01:27:12   and then follow that link to go to the [TS]

01:27:14   links about these rumors I'm going that [TS]

01:27:16   the reason that I put this in here is [TS]

01:27:18   because a couple reasons one valve is [TS]

01:27:21   kind of the hardcore gamer type of [TS]

01:27:25   company they they cut their teeth doing [TS]

01:27:27   games back when gamers really were minor [TS]

01:27:29   subsets of people they make these kind [TS]

01:27:31   of arty games that people really go gaga [TS]

01:27:33   over people here in my gaming set like [TS]

01:27:35   portal and even things like half-life [TS]

01:27:37   like oh it's not just a mindless shooter [TS]

01:27:38   there was an interesting premise and [TS]

01:27:40   story and done in a nice way and people [TS]

01:27:43   who will have life that's that's [TS]

01:27:45   mass-market isn't it get if you can play [TS]

01:27:47   a first-person shooter it's mass-market [TS]

01:27:49   but there's no this whole groups of [TS]

01:27:50   people I know I can never sit them down [TS]

01:27:51   in front of half-life 2 they would never [TS]

01:27:53   appreciate the experience who has spend [TS]

01:27:54   the whole time fighting with the [TS]

01:27:55   controls because they don't know how a [TS]

01:27:56   first person shooter works or if they do [TS]

01:27:58   as soon as they got to the first hard [TS]

01:28:00   fight even an easy mode they wouldn´t [TS]

01:28:01   be able to make it through in the game [TS]

01:28:02   doesn't exist anymore so that's the kind [TS]

01:28:05   of company valve is and them talking to [TS]

01:28:07   Apple rumored or otherwise right [TS]

01:28:10   the idea that Apple and valve would [TS]

01:28:12   combine forces that's kind of weird but [TS]

01:28:14   you're like well so Apple is the king of [TS]

01:28:17   the new world of gaming which involves [TS]

01:28:19   you know casual games games that don't [TS]

01:28:22   require these skills that so many people [TS]

01:28:24   don't have you know opening up the world [TS]

01:28:26   of gaming to for people to enjoy games [TS]

01:28:28   who don't have the experience skills are [TS]

01:28:31   both like they didn't spend their [TS]

01:28:33   childhood playing games they don't have [TS]

01:28:34   these skills and yet they can appreciate [TS]

01:28:35   games them combining force with a valve [TS]

01:28:37   which is for the most part in the other [TS]

01:28:40   direction they make games for hardcore [TS]

01:28:42   gamers for people who are experienced [TS]

01:28:43   games there yeah they do sell more [TS]

01:28:47   casual games but there's more of like [TS]

01:28:49   Lea know their innovation and [TS]

01:28:50   distribution type of platform so that [TS]

01:28:51   that's an area where I think Apple and [TS]

01:28:53   valve do match up valve made steam Apple [TS]

01:28:55   made the [TS]

01:28:55   store so they can have a kind of a [TS]

01:28:57   meeting of minds they're like yeah we [TS]

01:28:58   did that thing where we distribute stuff [TS]

01:29:00   directly to customers digitally to and [TS]

01:29:01   it's awesome and we get a cut of it and [TS]

01:29:02   blah blah blah but on the gaming front [TS]

01:29:05   Angry Birds is pretty darn far away from [TS]

01:29:07   portal or half-life 2 was like the [TS]

01:29:09   flagship French are Team Fortress or [TS]

01:29:10   anything these the these are the [TS]

01:29:12   flagship franchises of val ah so why the [TS]

01:29:15   heck would val be talking to a player [TS]

01:29:17   why would anyone make up that rumor if [TS]

01:29:18   it's not true what does that make any [TS]

01:29:21   sense in any possible way and the thing [TS]

01:29:23   I thought of was a story from the Penny [TS]

01:29:25   Arcade report which is Penny arcade's [TS]

01:29:26   new gaming news website run by Ben [TS]

01:29:29   Kuchera the former editor of opposable [TS]

01:29:32   thumbs which is the gaming section of [TS]

01:29:33   Ars Technica [TS]

01:29:34   he's over there on his lonesome burn the [TS]

01:29:37   whole site by himself and doing a great [TS]

01:29:38   job and I put a link to this interview [TS]

01:29:41   we had with gabe newell very long [TS]

01:29:43   interview which is basically transcribes [TS]

01:29:45   you get to hear uh exactly what gabe had [TS]

01:29:47   to say and he talks a lot and one of the [TS]

01:29:51   more interesting aspects that has come [TS]

01:29:52   up a few times is valve talking about [TS]

01:29:54   hardware like gaming hardware which [TS]

01:29:58   seems weird was like you know note that [TS]

01:30:00   probably doesn't you think about they [TS]

01:30:01   make software and they've had the steam [TS]

01:30:02   sore but they don't make gaming hardware [TS]

01:30:05   like they don't make pcs or anything [TS]

01:30:06   like that they forget about like a [TS]

01:30:08   gaming console what do you mean hardware [TS]

01:30:09   and so here's what gabe newell had to [TS]

01:30:12   say was it quoting from him from the [TS]

01:30:14   article after talking about hardware and [TS]

01:30:16   stuff for while he says well if we have [TS]

01:30:18   to sell hardware we will we have no [TS]

01:30:20   reason to believe we're any good at it [TS]

01:30:21   it's more like we think we need to [TS]

01:30:22   continue to have innovation if the only [TS]

01:30:24   way to get these kinds of project [TS]

01:30:25   starters by us going and developing and [TS]

01:30:27   sign the hardware directly that's what [TS]

01:30:28   we'll do is definitely not the first [TS]

01:30:30   thought that crosses our mind we'd [TS]

01:30:31   rather the hardware people that are good [TS]

01:30:33   at manufacturing distributing hardware [TS]

01:30:34   do that we think it's important enough [TS]

01:30:36   that if what we end up having to do then [TS]

01:30:38   that's what we end up having to do so [TS]

01:30:40   he's basically saying that he thinks [TS]

01:30:41   there are innovations in the world of [TS]

01:30:44   gaming involving like wearable computing [TS]

01:30:46   or different kinds of input devices or [TS]

01:30:47   whatever they you know he's vague about [TS]

01:30:49   it but whatever they're talking about is [TS]

01:30:50   that if they have to make the hardware [TS]

01:30:52   themselves they'll do it but they really [TS]

01:30:54   don't want to make that hardware [TS]

01:30:55   themselves because they're not a [TS]

01:30:57   hardware maker but at the same time he's [TS]

01:30:59   saying like valve as a company we don't [TS]

01:31:01   want to be held back by like oh wouldn't [TS]

01:31:03   it be great if oh well that requires [TS]

01:31:05   some hardware and we have no means to do [TS]

01:31:07   that and this reminds me of Apple and [TS]

01:31:09   like lots of ideas that Apple has had [TS]

01:31:11   like you know we could have a digital [TS]

01:31:12   music player and you have all these [TS]

01:31:14   songs on it and be connected up the [TS]

01:31:15   digital store and they'd be like oh well [TS]

01:31:16   but we don't have a digital store and we [TS]

01:31:18   have no relationship with music makers I [TS]

01:31:20   guess we can't make that Apple says no [TS]

01:31:22   it's a good idea we're going to go start [TS]

01:31:24   having relationships with music labels [TS]

01:31:26   we're going to convince them then to [TS]

01:31:27   give us a music we're going to start a [TS]

01:31:28   music store we're going to make this [TS]

01:31:30   hardware device we're going to put [TS]

01:31:31   software on it we're gonna make iTunes [TS]

01:31:32   we're going to ship all out we're going [TS]

01:31:33   to have digital music and valve is the [TS]

01:31:36   same type of company where it's like you [TS]

01:31:39   know just because it sounds crazy like [TS]

01:31:41   steam you know we make games why would [TS]

01:31:42   we make a store that sells games are you [TS]

01:31:44   saying we would sell other people's [TS]

01:31:45   games through our store what are we are [TS]

01:31:47   we a game company are we trying to be [TS]

01:31:48   like our retailer this sounds dumb no [TS]

01:31:51   they just did it they thought it was a [TS]

01:31:52   good idea they did it now you have steam [TS]

01:31:53   which doesn't just sell valves games it [TS]

01:31:55   sells lots of people's games and [TS]

01:31:56   customers like it and it was a good idea [TS]

01:31:58   so here they are talking about hardware [TS]

01:32:00   and saying the same thing but the same [TS]

01:32:02   time also saying we recognize we're not [TS]

01:32:04   a hardware company we really have no [TS]

01:32:06   idea to make hardware we have to do it [TS]

01:32:07   we will bud and now here's me inserting [TS]

01:32:10   well if Apple is rumored to be talking [TS]

01:32:14   to them or you know even if they never [TS]

01:32:16   talk to them but the fact that rumor [TS]

01:32:17   even exists is kind of like a [TS]

01:32:18   combination of like well thousand [TS]

01:32:20   something about hardware an Apple makes [TS]

01:32:22   cool hardware wouldn't it be cool a [TS]

01:32:23   valve an Apple got together and made [TS]

01:32:25   some sort of Apple gaming console that [TS]

01:32:27   played valve software library and that [TS]

01:32:29   connected your iOS device to your TV and [TS]

01:32:32   all sorts of crazy fantasy scenarios [TS]

01:32:33   coming up not at which by the way I [TS]

01:32:34   think is particularly likely but that [TS]

01:32:37   combination of like contrasting valve [TS]

01:32:40   and Apple I find very interesting and [TS]

01:32:42   the final link I put on my show notes [TS]

01:32:43   about this that I think I encourage [TS]

01:32:45   people to read is a a blog post from [TS]

01:32:49   valve employee Michael Abrash I don't [TS]

01:32:51   how to pronounce his name after reading [TS]

01:32:53   his name for decades but I don't know [TS]

01:32:54   how to pronounce it he is a longtime [TS]

01:32:56   well-known game developing guru who's [TS]

01:32:59   written many technical books on [TS]

01:33:00   development you may know him from his [TS]

01:33:03   participation in the effort to create [TS]

01:33:05   quake if you were gaming about gamer [TS]

01:33:07   back then you know the significance of [TS]

01:33:08   quake and how it was a breakthrough in [TS]

01:33:09   3d gaming and blah blah he was [TS]

01:33:11   instrumental not he's written many books [TS]

01:33:13   on hardcore game programming for [TS]

01:33:14   performance on older pcs and has [TS]

01:33:17   continued to hone those skills [TS]

01:33:18   he works at valve now and he wrote a [TS]

01:33:21   long blog post saying [TS]

01:33:22   here's me here's where I started my life [TS]

01:33:26   in the world of gaming and technology [TS]

01:33:28   and here's how I ended up at valve it's [TS]

01:33:29   a very very long post and he says how he [TS]

01:33:33   ended up at valve and then describes [TS]

01:33:35   what valve is like as a company which [TS]

01:33:37   I've read bits and pieces of before but [TS]

01:33:38   this is the biggest kind of like I work [TS]

01:33:40   at valve and here's what it's really [TS]

01:33:41   like to work here it is not like a [TS]

01:33:43   normal company I would actually [TS]

01:33:44   encourage I should send us link to [TS]

01:33:45   Merlin that you should have it back to [TS]

01:33:47   work episode about how valve is [TS]

01:33:49   structured internally in the company and [TS]

01:33:50   how is wildly different from the way [TS]

01:33:52   other companies are are constructed very [TS]

01:33:57   flat hierarchy very little command and [TS]

01:33:59   control just almost almost anarchy even [TS]

01:34:01   more so than Google but a lot of people [TS]

01:34:02   heard a lot about Google and then at the [TS]

01:34:04   very end of this thing he says and I'm [TS]

01:34:06   currently working on wearable computing [TS]

01:34:07   and if you would like to come work at [TS]

01:34:08   valve and you think all this stuff is [TS]

01:34:10   interesting we're looking for people so [TS]

01:34:13   come on down so it's basically the [TS]

01:34:15   world's longest job posting like usually [TS]

01:34:17   a wanted person with this experience [TS]

01:34:19   these bullet points five years in this [TS]

01:34:20   degree in this experience the blah blah [TS]

01:34:22   blah apply here this is like everything [TS]

01:34:24   else at valve it's not your normal thing [TS]

01:34:26   so this link will be in the show notes [TS]

01:34:28   or read it and think about how what that [TS]

01:34:32   would be like if a company like that [TS]

01:34:33   company like valve [TS]

01:34:35   you know valves products hopefully you [TS]

01:34:37   know that they have steam and everything [TS]

01:34:38   and then you read about how this company [TS]

01:34:40   structure internally got together in any [TS]

01:34:42   possible way with Apple how would that [TS]

01:34:44   even work with the to repel each other [TS]

01:34:46   like like poles on a magnet is there no [TS]

01:34:48   way they could ever work together or [TS]

01:34:50   could they actually partner to produce [TS]

01:34:52   something anything that is useful a [TS]

01:34:55   significant I think it's fun to turn [TS]

01:34:58   over in our minds even though I'll and [TS]

01:34:59   almost no credence to any of these [TS]

01:35:01   rumors [TS]

01:35:01   I like the culminate the confluence of [TS]

01:35:04   events with gabe newell talking about [TS]

01:35:06   hardware and wearable computing and all [TS]

01:35:07   of us talking about how apple's the new [TS]

01:35:09   king of gaming but doesn't have any real [TS]

01:35:10   connection with actual gamers or [TS]

01:35:12   self-identified gamers the meeting of [TS]

01:35:15   those two companies could either cause a [TS]

01:35:18   huge explosion or produce something very [TS]

01:35:20   interesting or just never happen that's [TS]

01:35:22   the boring alternative so that's all i [TS]

01:35:24   had to say about valve are you [TS]

01:35:30   optimistic ernia they asked the [TS]

01:35:32   possibility of any partnership between [TS]

01:35:34   these two companies well I think it [TS]

01:35:35   would be [TS]

01:35:36   very interesting and obviously in in [TS]

01:35:39   that kind of meeting you would think [TS]

01:35:42   that Apple would come in as the stronger [TS]

01:35:46   company kind of say if if something like [TS]

01:35:48   this were to happen you could imagine [TS]

01:35:50   Apple coming in and saying well we want [TS]

01:35:53   to move into this space and we'd like [TS]

01:35:55   what you guys have done here and but [TS]

01:35:58   what would it be what would the proposal [TS]

01:35:59   look like from at because you imagine [TS]

01:36:01   Apple would be the one proposing right [TS]

01:36:02   why would Apple be proposing anything [TS]

01:36:04   though you know Apple is not big on [TS]

01:36:05   partnering they're not a big committee [TS]

01:36:07   the proposal is it is a purchase yeah [TS]

01:36:10   though you know I don't think that [TS]

01:36:12   whatever so like that's what I'm trying [TS]

01:36:14   to think of that's why I was saying like [TS]

01:36:15   poles repel yeah because they're so like [TS]

01:36:18   valve doesn't think it needs Apple frame [TS]

01:36:20   right app probably doesn't you think it [TS]

01:36:22   needs valve for anything it's just us to [TS]

01:36:24   look on the outside like no Apple yuzu [TS]

01:36:26   king of the ass backwards into gaming [TS]

01:36:28   and but but you're not you know you [TS]

01:36:32   don't know us gamers but valve does know [TS]

01:36:33   us gamers talk to them about it right so [TS]

01:36:35   we on the outside want to get these two [TS]

01:36:36   crazy kids together to do produce [TS]

01:36:37   something but apples like we don't need [TS]

01:36:40   you were selling a million games and [TS]

01:36:41   really care about games whatever they're [TS]

01:36:42   just other apps go away and valve was [TS]

01:36:43   like we want to make cool games maybe [TS]

01:36:45   valve would be like if we want to make [TS]

01:36:47   some sort of hardware maybe they would [TS]

01:36:49   approach Apple and say we've got this [TS]

01:36:51   idea for hardware and Apple go yeah [TS]

01:36:52   that's great yeah they're not doing that [TS]

01:36:54   yet it's like yeah we're not a hardware [TS]

01:36:56   manufacturer you know it's not like the [TS]

01:36:59   only wild card in this isn't in the post [TS]

01:37:01   steve job era I feel like I know what [TS]

01:37:03   Steve would say to all these proposals [TS]

01:37:04   but there is this real or perceived [TS]

01:37:09   pressure that after jobs is gone at a [TS]

01:37:12   certain point apples gonna have to come [TS]

01:37:14   up with the next big thing without jobs [TS]

01:37:15   so jobs did the iMac which doesn't seem [TS]

01:37:18   like a big thing but it was people can [TS]

01:37:20   debate me about that an email the iPod [TS]

01:37:23   which sure as hell was a big thing the [TS]

01:37:25   iPhone I think also an arguably a big [TS]

01:37:27   thing and the iPad that's a hell of a [TS]

01:37:29   lot of big things oh and by the way the [TS]

01:37:30   original Mac and the Apple 2 right and [TS]

01:37:32   so what's the next big thing is this is [TS]

01:37:36   the Apple TV that we keep talking about [TS]

01:37:37   rumors maybe it is I don't know but in a [TS]

01:37:41   certain point five years ten years from [TS]

01:37:43   now people go yeah they did all these [TS]

01:37:44   great things but the odd tab is the last [TS]

01:37:46   one or but that TV thing was the last [TS]

01:37:47   one what have they done for me lately [TS]

01:37:49   right and so maybe Tim Cook feels that [TS]

01:37:53   kind of pressure to start putting out [TS]

01:37:54   fields for the next big thing is because [TS]

01:37:56   jobs would just decide Brunel he thought [TS]

01:37:57   the next big thing was you know he would [TS]

01:37:58   be influenced by other people talk to um [TS]

01:38:00   but he would say you know I think we [TS]

01:38:01   should do a phone let's figure that out [TS]

01:38:02   and it count with the damn phone well [TS]

01:38:04   someone's got to be making that decision [TS]

01:38:06   at Apple now go home what about games [TS]

01:38:09   like we just like look into that [TS]

01:38:10   so maybe Apple would talk to them and [TS]

01:38:12   maybe that is you know not what Steve [TS]

01:38:14   Jobs would do if you decided they want [TS]

01:38:16   to do a game thing they'd do a game [TS]

01:38:17   thing I wouldn't talk to bow forget [TS]

01:38:18   valve you know we're gonna crush valve [TS]

01:38:19   whatever but I still don't think apples [TS]

01:38:23   into gaming and I don't think they need [TS]

01:38:25   think they need valve and the only [TS]

01:38:27   reason valve would contact Apple is [TS]

01:38:28   maybe to try to put out feelers for [TS]

01:38:31   their weird hardware experiments but I [TS]

01:38:32   think they would be rebuffed so like I [TS]

01:38:34   said I don't think any of this is really [TS]

01:38:36   happening [TS]

01:38:37   uh but I I think those two companies [TS]

01:38:40   could have things to offer each other [TS]

01:38:42   even if they don't think they do I think [TS]

01:38:49   we'll end it there we don't what I don't [TS]

01:38:51   talk about the new Gmail UI I'll save [TS]

01:38:53   that for next week and Instagram which [TS]

01:38:55   is thought I'm talking about teasers for [TS]

01:38:59   next week tune in next week same [TS]

01:39:00   bat-time [TS]

01:39:03   so people can follow you you use Twitter [TS]

01:39:06   still I do Sarah at Syracuse is IRAC us [TS]

01:39:10   a on Twitter I'm Dan Benjamin on Twitter [TS]

01:39:13   you can hear previous episodes of this [TS]

01:39:17   show by going to 5x5 TV slash [TS]

01:39:19   hypercritical if there's a specific show [TS]

01:39:22   that you want to see you just add the [TS]

01:39:24   number to the end / 64 we'll take you to [TS]

01:39:26   this show where we have all the show [TS]

01:39:28   notes that John has carefully curated [TS]

01:39:30   over the last week organized curated [TS]

01:39:35   ordered all there for you and thanks [TS]

01:39:38   very much to the help spot.com guys for [TS]

01:39:40   making that possible they make some [TS]

01:39:42   amazing help desk software so thanks to [TS]

01:39:45   them and that's it Jon right anything [TS]

01:39:48   else anything else you want to add [TS]

01:39:49   think you've got it all alright thanks [TS]

01:39:52   everybody for tuning in have a great [TS]

01:39:53   week [TS]

01:40:01   [Music] [TS]