87: Smarter and Harder


00:00:00   it was like yeah this is hypercritical [TS]

00:00:09   weekly talk show ruminating on exactly [TS]

00:00:11   what is wrong in the world of Apple and [TS]

00:00:13   related technologies and businesses [TS]

00:00:15   nothing is so perfect that it cannot be [TS]

00:00:18   complained about by my friend news John [TS]

00:00:21   Syracuse I'm Dan Benjamin today is [TS]

00:00:24   Friday September 28th 2012 this is [TS]

00:00:28   episode number 87 of hyper critical like [TS]

00:00:31   to say thanks very much to our three [TS]

00:00:34   amazing sponsors harvest get harvest [TS]

00:00:38   calm gazelle.com and MailChimp calm we [TS]

00:00:42   would also like to say thank you so much [TS]

00:00:44   to our bandwidth sponsor been here with [TS]

00:00:47   us this whole month of September love it [TS]

00:00:49   if you would check these guys out igloo [TS]

00:00:51   your digital workplace give updates have [TS]

00:00:54   discussions and share files with your [TS]

00:00:55   team all in one place check them out [TS]

00:00:58   sign up and get started igloo software [TS]

00:01:01   com / 5 by 5 hello John rodin how are [TS]

00:01:07   you this fine friday afternoon last [TS]

00:01:09   Friday in September 2012 I'm just fine [TS]

00:01:14   great it's rainy day here in New England [TS]

00:01:16   rainy day here today to in Austin in [TS]

00:01:19   Austin Texas a little bit of a little [TS]

00:01:21   bit of rain all right supposed to read [TS]

00:01:23   more later but what's a little bit of [TS]

00:01:25   rain in Austin it's like half a [TS]

00:01:27   centimeter they do get rain here there [TS]

00:01:29   is a rainy season there is a rainy [TS]

00:01:31   season who had rested this morning yeah [TS]

00:01:34   begins and ends it begins and ends today [TS]

00:01:36   yeah so what's going down sorry this for [TS]

00:01:43   some time for some follow-up feo what's [TS]

00:01:45   going down all right yeah yeah we're [TS]

00:01:48   good we're gonna do it again today we're [TS]

00:01:49   gonna do another short show it's gonna [TS]

00:01:50   happen whatever you say I can do [TS]

00:01:52   whatever you want to do say i'm crankin [TS]

00:01:55   here last time i did they what i thought [TS]

00:01:57   was a short anything under the two hours [TS]

00:01:58   by the way in case you're wondering is [TS]

00:01:59   well consider shorts at him through [TS]

00:02:01   short showing people say oh like an hour [TS]

00:02:02   40 minutes that is short for you a [TS]

00:02:06   hundred nineteen minutes that's a short [TS]

00:02:08   show that's right we're into another one [TS]

00:02:10   today our first bit of follow-up is [TS]

00:02:13   shira wild and he has some follow up on [TS]

00:02:17   the topic of Apple stores replacing your [TS]

00:02:21   product with new versus refurbished [TS]

00:02:23   don't you remember on the lash we had an [TS]

00:02:24   apple genius right in to say that they [TS]

00:02:27   do all their replacements from retail [TS]

00:02:30   stock like you're not going to get a [TS]

00:02:31   refurbished thing you're gonna get a [TS]

00:02:33   brand new device right out of the box [TS]

00:02:36   just like as if you had bought new Shero [TS]

00:02:38   wrote in to contest this account and say [TS]

00:02:41   he says anyone who has ever had an [TS]

00:02:43   iphone or ipad replaced in the apple [TS]

00:02:44   store will know and I do because I've [TS]

00:02:46   had both replaced they do not give you a [TS]

00:02:48   brand new replacement they may give you [TS]

00:02:50   a so-called remanufactured product right [TS]

00:02:52   which potentially Kane contains parts [TS]

00:02:54   taken from previously used products they [TS]

00:02:57   even make you sign something that says [TS]

00:02:58   you understand that accept this I've [TS]

00:03:00   done this twice so now I don't know what [TS]

00:03:02   to believe Apple Genius writes in and [TS]

00:03:03   says nope it's always from retail stock [TS]

00:03:04   and then a person right saying to say [TS]

00:03:06   they had to sign a document saying that [TS]

00:03:08   they understand that what you're getting [TS]

00:03:09   is not an actual new replacement so does [TS]

00:03:13   that bother you I don't know it's a he [TS]

00:03:16   it's he said he said situation here I [TS]

00:03:19   don't know who'd believe I've haven't [TS]

00:03:22   had any experiences myself so I can't [TS]

00:03:24   say one way or the other although maybe [TS]

00:03:25   i will when i finally get around to [TS]

00:03:26   making a genius bar appointment how yet [TS]

00:03:30   another genius PowerPoint for my [TS]

00:03:31   thunderbolt display it's iced haven't [TS]

00:03:34   taken it back since the last time I [TS]

00:03:35   complain about it so update update us on [TS]

00:03:36   the stat of the status or as you would [TS]

00:03:38   say status of your display you had three [TS]

00:03:41   times you've taken this thing in two [TS]

00:03:44   times two times yeah first time I took [TS]

00:03:46   it in they did two replacements during [TS]

00:03:49   that single visit so that counts as a [TS]

00:03:50   single visit but they swapped out parts [TS]

00:03:51   two times got it back didn't work [TS]

00:03:53   brought it back in they replaced all the [TS]

00:03:55   same parts again got it back it did work [TS]

00:03:57   but either i forgot to check whether the [TS]

00:04:00   camera worked or the camera went bad [TS]

00:04:02   sometime in the future so now i have [TS]

00:04:04   something where the camera camera [TS]

00:04:05   doesn't work like it doesn't recognize [TS]

00:04:06   that it even has a camera in the display [TS]

00:04:08   at all anywhere so i gotta bring it back [TS]

00:04:10   again and this will be the third trip i [TS]

00:04:12   just haven't gotten around to it yet i [TS]

00:04:13   did extend the warranty which is why i'm [TS]

00:04:15   not in such a hurry to bring it in [TS]

00:04:16   because i've got time you know [TS]

00:04:18   everything else works the camera not [TS]

00:04:20   working isn't that big of a deal so when [TS]

00:04:22   I do bring it in maybe this time they'll [TS]

00:04:25   give me a whole new one or maybe [TS]

00:04:26   you they'll just open it up and [TS]

00:04:27   reconnect the camera maybe they forgot [TS]

00:04:30   to plug in a cable or something I don't [TS]

00:04:31   know let me perfectly happen if they [TS]

00:04:33   just opened it up and plugged in the [TS]

00:04:34   camera because so far this one is [TS]

00:04:35   working and I don't take my chances with [TS]

00:04:36   getting a replacement that has the [TS]

00:04:39   problems my original and even if it's a [TS]

00:04:40   brand new replacement so we'll see and [TS]

00:04:46   speaking of the innards of apples stuff [TS]

00:04:48   on the last show we talked about the [TS]

00:04:50   iphone 5 physical features of the iPhone [TS]

00:04:52   5 the iphone 5 that i still have not yet [TS]

00:04:55   seen in person although my brother got [TS]

00:04:56   one this week hope I haven't seen his [TS]

00:04:58   it'd either haven't seen any buddies and [TS]

00:05:00   I didn't get to the apple store to see [TS]

00:05:01   it but anyway we talked a lot about the [TS]

00:05:02   design last week and about the lightning [TS]

00:05:06   connector and Dustin Masterson wrote in [TS]

00:05:09   to point me to almost immediately after [TS]

00:05:11   last week's show to point me to the [TS]

00:05:12   ifixit teardown of the iphone 5 in [TS]

00:05:14   particular about the Lightning connector [TS]

00:05:17   that has the little dents in the side of [TS]

00:05:19   it that I speculated that maybe little [TS]

00:05:21   ball bearings going to those dents I [TS]

00:05:23   kind of make it like click in you know [TS]

00:05:24   click back out and he sent me this thing [TS]

00:05:28   for my fix it put in the chat room here [TS]

00:05:30   this is the zoomed in picture of what [TS]

00:05:32   does the thing that receives the [TS]

00:05:34   Lightning connector look like and it's [TS]

00:05:35   got the Lightning connector in the same [TS]

00:05:36   picture so it's got a you know a little [TS]

00:05:38   thing with contacts on it it's at eight [TS]

00:05:41   in there one two three or yeah six seven [TS]

00:05:45   eight nine nine yeah I think its nine [TS]

00:05:46   little pins there I don't know maybe I [TS]

00:05:49   can't count anyway ah the key part is in [TS]

00:05:52   the upper left where it shows the thing [TS]

00:05:54   that grabs on to the little dents in the [TS]

00:05:56   sides of the lighting bolt connector and [TS]

00:05:57   it is not too tiny ball bearings on [TS]

00:06:00   Springs good at what it actually is is a [TS]

00:06:03   very cheap cruddy looking bent piece of [TS]

00:06:06   metal with curves on the end and kind of [TS]

00:06:10   like a like a spring type clip where [TS]

00:06:13   it's squished together and when you [TS]

00:06:15   press the connector in it spreads it [TS]

00:06:16   apart slightly on those little things [TS]

00:06:17   clicking I'm you know I'd imagine trying [TS]

00:06:20   to make tiny ball bearings and honey [TS]

00:06:21   springs at these sizes is impractical [TS]

00:06:23   and this is probably the best way to do [TS]

00:06:25   this is just destroys my illusion of the [TS]

00:06:28   magic machinery that's going on inside [TS]

00:06:30   their reality probably the most reliable [TS]

00:06:32   and best thing to use is this bent piece [TS]

00:06:34   of metal and that's what they're [TS]

00:06:35   actually using so there you have it [TS]

00:06:37   illusion shattered of the [TS]

00:06:40   world inside apples devices and related [TS]

00:06:45   to a lighting connector when I was [TS]

00:06:47   talking about why was defending the move [TS]

00:06:49   to lightning connector and saying I [TS]

00:06:51   couldn't believe that people thought [TS]

00:06:52   that they should stick with the 30 pin [TS]

00:06:53   connector after 10 years and complaining [TS]

00:06:55   that the change in the connector it [TS]

00:06:56   seems to me the biggest no-brainer ever [TS]

00:06:58   to get rid of that old connector I said [TS]

00:07:01   come on people it's not like you know it [TS]

00:07:02   would be like PC still coming with ps2 [TS]

00:07:04   connections and when I said that I [TS]

00:07:05   should have put in my normal hedging and [TS]

00:07:06   everything but I figured I'll let it fly [TS]

00:07:08   well about three minutes after the show [TS]

00:07:10   ended Mike Wahlstrom wrote into said say [TS]

00:07:12   you mentioned that new PCs don't come [TS]

00:07:14   with ps2 connections wrong my new pc [TS]

00:07:17   comes with ps2 connection and so he gave [TS]

00:07:19   me a link to the pc this is a beautiful [TS]

00:07:23   pc the product name is the acer easy [TS]

00:07:27   3731 hyphen you are to 1t 21.7 camera [TS]

00:07:32   one desktop computer yes I totally the [TS]

00:07:35   AZ 3731 if--and you are 20 MP is one of [TS]

00:07:38   my favorite pieces yeah I mean the two [TS]

00:07:39   the 21 the 21 feet was a piece of crap I [TS]

00:07:42   mean you don't want that you don't even [TS]

00:07:44   know how to shorten it you're trying to [TS]

00:07:45   look for a spot but yeah anyway ah and [TS]

00:07:48   you I have the Amazon link to it in the [TS]

00:07:50   show notes please no one actually buy [TS]

00:07:52   this machine looks terrible um he sent a [TS]

00:07:55   zoomed in picture of the actual ps2 [TS]

00:07:57   ports themselves who they are oh there [TS]

00:07:59   it is it there it is in the chat room [TS]

00:08:00   Thank You Jenna yes and and you know you [TS]

00:08:02   maybe you can tell this from your [TS]

00:08:03   misspent pc youth why do they insist on [TS]

00:08:06   making the colors of the plastic inside [TS]

00:08:09   of the ps2 ports these hideous pastel [TS]

00:08:11   colors like it must be some sort of [TS]

00:08:12   widespread agreement because these [TS]

00:08:14   disgusting colors have always you know [TS]

00:08:16   do you recognize them like them yeah the [TS]

00:08:17   vga is always blue and the mouse i [TS]

00:08:19   believe well here it is in your picture [TS]

00:08:20   the mouse is like this pastel sort of [TS]

00:08:22   green and then the keyboard is they [TS]

00:08:24   purple and this is the way that it that [TS]

00:08:28   it's always been and I remember way way [TS]

00:08:30   way back there were no colors and people [TS]

00:08:33   were always complaining that they didn't [TS]

00:08:34   know because you know us us Mac people [TS]

00:08:37   are spoiled you just plug something in [TS]

00:08:39   and it just works and it was that way [TS]

00:08:41   for a very very very long time and of [TS]

00:08:43   course the ps2 style connector for the [TS]

00:08:47   mouse and keyboard look the same so [TS]

00:08:49   people would complain so they said I [TS]

00:08:50   will color code them that's the [TS]

00:08:52   the way of the pc's don't don't make it [TS]

00:08:54   either or color code so that's where [TS]

00:08:57   what came about but I don't know why [TS]

00:08:58   they picked those colors I think whoever [TS]

00:09:00   first innovated that just did it and [TS]

00:09:02   everyone else copied them as their want [TS]

00:09:05   to do in the PC world yeah that's I mean [TS]

00:09:08   of all their hideous colors that [TS]

00:09:10   probably not match your color scheme and [TS]

00:09:11   like just you can't kill them here is a [TS]

00:09:14   modern-day computer still got those ugly [TS]

00:09:15   colors in it and we aren't those ports [TS]

00:09:18   the same like they're putting the little [TS]

00:09:19   picture there and the different colors [TS]

00:09:20   to make you feel better but they're [TS]

00:09:21   exactly equivalent right there's no [TS]

00:09:23   there's no actual difference between [TS]

00:09:25   hugging or keep like it they're both ps2 [TS]

00:09:26   ports right now they're the same but one [TS]

00:09:29   is for the mouse one is for the keyboard [TS]

00:09:31   but for meaning like it's a meaningless [TS]

00:09:33   it's like no you can't you can't swap [TS]

00:09:35   them why can't you swap them you can't [TS]

00:09:37   the pc wants what it wants you can't [TS]

00:09:41   invite irq conflict oh yeah something [TS]

00:09:43   like they're they're plugged in there [TS]

00:09:44   they're hardwired come on and come to [TS]

00:09:46   know you can't put the mouse and no you [TS]

00:09:48   have to plug the key yet right here is [TS]

00:09:50   fo is saying this it's a ps2 you have to [TS]

00:09:52   plug the keyboard into the keyboard port [TS]

00:09:54   that's crazy you can't swap them how [TS]

00:09:56   good how can you have two ports but that [TS]

00:09:59   are physically identical but one of this [TS]

00:10:01   is why I'm saying this is why they're [TS]

00:10:02   color-coded it's not color code and the [TS]

00:10:04   cable remember this the cable on the [TS]

00:10:07   game because people were still be [TS]

00:10:09   confused they went to cables are [TS]

00:10:11   color-coded yeah so the end the end of [TS]

00:10:13   the cable for the keyboard would be the [TS]

00:10:15   matching purple and you would then you'd [TS]

00:10:16   all that must go here that must go here [TS]

00:10:19   I don't know how people get I know [TS]

00:10:24   nothing about pcs I don't want to know [TS]

00:10:26   alright moving on I'm about the slippery [TS]

00:10:32   phone and by the way if you have all [TS]

00:10:34   sorts of Corrections about pcs these can [TS]

00:10:36   you can direct these specifically okay [TS]

00:10:37   man look there is there is a color [TS]

00:10:39   coding scheme thank you to who sent this [TS]

00:10:41   smack foo i will add this to the show [TS]

00:10:44   notes by the way you can find the show [TS]

00:10:45   notes for this episode of hypercritical [TS]

00:10:47   by going to five by five TV / [TS]

00:10:49   hypercritical / 87 and you will see all [TS]

00:10:52   of these notes but here there is [TS]

00:10:53   something called the pc system design [TS]

00:10:55   guide it says it's a series of hardware [TS]

00:10:57   design requirements recommendations for [TS]

00:10:59   the IBM pc compatibl personal computers [TS]

00:11:01   compiled by Microsoft and Intel from [TS]

00:11:03   1997 to 2001 [TS]

00:11:05   aimed to help manufacturers provide [TS]

00:11:07   hardware that makes best use of [TS]

00:11:08   capabilities microsoft windows operating [TS]

00:11:10   system and to simplify the setup of such [TS]

00:11:12   computer skipping down here are here is [TS]

00:11:14   the color guide green is for the ps2 [TS]

00:11:17   mouse purple ps2 keyboard and then you [TS]

00:11:20   have black red for USB and white for USB [TS]

00:11:25   2 and sky blue for us p 3 and it just [TS]

00:11:28   goes on and on and on the other give you [TS]

00:11:30   forgot Darla borna or tia we'll see it's [TS]

00:11:33   supposed to be purple for the ps3 to [TS]

00:11:35   keyboard and green but they're not green [TS]

00:11:36   and purple they're like pastel green and [TS]

00:11:39   pastel purple white mixed in but dust [TS]

00:11:42   and of course blue for the old analog [TS]

00:11:45   monitor yeah 15-pin vga our old friend [TS]

00:11:48   maybe the next time Apple takes public [TS]

00:11:50   questions from the audience someone can [TS]

00:11:52   ask why don't you color code reports [TS]

00:11:54   with the official purpled like just like [TS]

00:11:56   to follow up to the intel sticker guy [TS]

00:11:57   alright alright so now let us move on to [TS]

00:12:00   that too slippery iphones last week [TS]

00:12:03   talked the title of last week's show was [TS]

00:12:05   naked robotic core was about how Apple [TS]

00:12:08   is not addressing in any way the [TS]

00:12:11   slipperiness of its devices it is [TS]

00:12:13   leaving that entirely as a third-party [TS]

00:12:14   opportunity and simply making its device [TS]

00:12:17   as small as it possibly can to give [TS]

00:12:18   people the option if you want it to be [TS]

00:12:20   if you don't you think it's fine you get [TS]

00:12:23   to be fine if you don't think it's fine [TS]

00:12:24   you put your own case on so the best of [TS]

00:12:26   both worlds because of course if they [TS]

00:12:28   put their own anti-slip design and the [TS]

00:12:30   thing it would be thicker and we're out [TS]

00:12:32   and so on and so forth so I get two [TS]

00:12:35   types of feedback about this first one [TS]

00:12:39   this is this is a unique one that had [TS]

00:12:41   heard before this is Abby Beckert saying [TS]

00:12:43   that the three the first iphone the 3g [TS]

00:12:46   and 3gs were slippery but the 4 or 4s [TS]

00:12:48   and 5 have right angled corners that [TS]

00:12:51   have significant grip on anything soft [TS]

00:12:53   like your skin so saying of the sharp [TS]

00:12:54   edges of the thing like dig into your [TS]

00:12:57   skin and grip more than the curved ones [TS]

00:12:59   do that doesn't make sense to me from a [TS]

00:13:02   physical perspective because you would [TS]

00:13:05   imagine that a curved surface would have [TS]

00:13:07   more contact area than a sharp pointy [TS]

00:13:09   edge and it's all about how much surface [TS]

00:13:11   of service contact there is in terms of [TS]

00:13:12   friction but maybe it also has to do [TS]

00:13:14   with the pressure at the if it's a small [TS]

00:13:16   contact patch but higher pressure but I [TS]

00:13:18   don't know [TS]

00:13:18   either way psychologically he feels that [TS]

00:13:21   the for the 4 or 4s and 5s since they [TS]

00:13:26   have the right angle corners provide [TS]

00:13:28   more grip the main piece of feedback I [TS]

00:13:31   got about the slipperiness was that [TS]

00:13:33   slipperiness is a key feature to get in [TS]

00:13:35   and out of your pocket like because if [TS]

00:13:37   it's not slipping up it's a pain to get [TS]

00:13:38   into your pocket and a pain to get out [TS]

00:13:40   of your pocket you wanted to be slippery [TS]

00:13:41   so it slides right into your pocket and [TS]

00:13:43   so it slides right now in this area I [TS]

00:13:46   would say that grip eNOS it also has an [TS]

00:13:50   important function in your pocket [TS]

00:13:52   because a phone that slides in and out [TS]

00:13:54   of your pocket very easily is much more [TS]

00:13:56   likely to slide out of your pocket when [TS]

00:13:59   you're sitting on a couch you know or [TS]

00:14:01   you get up from the couch and comes out [TS]

00:14:02   in that name is it that sounds crazy but [TS]

00:14:04   just after I would send like a piece of [TS]

00:14:05   feedback saying this to somebody someone [TS]

00:14:08   on Twitter or somewhere else send me a [TS]

00:14:10   story that they had just that day gotten [TS]

00:14:12   up from couch had their phone slide out [TS]

00:14:14   of their pocket and crack on the floor [TS]

00:14:15   so that does happen so I I feel like [TS]

00:14:18   grip enos also has no obviously don't [TS]

00:14:20   want to be super grippy because then [TS]

00:14:21   really you know if it's really really [TS]

00:14:23   really grippy it is hard to get in on [TS]

00:14:24   your pocket but as someone who has had a [TS]

00:14:26   silicone rubber total coverage on the [TS]

00:14:30   back of my device case on all the ipod [TS]

00:14:32   touches that i've owned and i put these [TS]

00:14:33   things in my pockets I have no problem [TS]

00:14:35   sliding this thing out and I can't [TS]

00:14:36   imagine anything grippier then soft [TS]

00:14:38   silicone rubber coating the entire back [TS]

00:14:40   of an ipod touch I get it in that in my [TS]

00:14:42   pack it's no problem so I don't think [TS]

00:14:43   that's a reason not too pretty to be [TS]

00:14:45   slippery but again the point of that [TS]

00:14:47   show is not that Apple is neglecting its [TS]

00:14:51   responsibility to make the things not [TS]

00:14:53   slippery merely that what they've [TS]

00:14:54   decided to do to address it is to not [TS]

00:14:56   address it at all and concentrate on [TS]

00:14:57   making the thing as small and as durable [TS]

00:14:59   as possible they're making the naked [TS]

00:15:01   robotic core and if that's what you want [TS]

00:15:02   you've got it like that's the advantage [TS]

00:15:04   of their decision not to do that if [TS]

00:15:06   that's your ideal device and you don't [TS]

00:15:08   care about slipperiness or you don't [TS]

00:15:10   think it's slippery you think it's an [TS]

00:15:11   advantage Apple makes that product for [TS]

00:15:13   you but if you want it to not be [TS]

00:15:15   slippery you have the option of adding [TS]

00:15:16   in case to it and making it slightly [TS]

00:15:18   thicker or whatever I think we'll talk [TS]

00:15:20   about this more me guess the ipod touch [TS]

00:15:21   which is one of our topics for tonight [TS]

00:15:24   because we didn't get to it last time [TS]

00:15:25   i'll be record again sent me a picture [TS]

00:15:29   of another change in the iphone [TS]

00:15:32   five or at least on his iphone 5 you [TS]

00:15:34   know the little charger that the iphone [TS]

00:15:36   fire hoses you you have an iphone 5 9 i [TS]

00:15:38   do is right here yeah and you know the [TS]

00:15:40   little like white whatever it's not a [TS]

00:15:42   wall where I guess it is a wall work [TS]

00:15:43   it's the the two-prong charger I don't [TS]

00:15:47   know if there's a right it's the same as [TS]

00:15:49   the 4s one right it's little white [TS]

00:15:50   square little no no different I I don't [TS]

00:15:52   believe there's any difference at all [TS]

00:15:53   and in fact I haven't even unboxed the [TS]

00:15:56   iphone 5 when I just started you just [TS]

00:15:58   plugged right into the the one from the [TS]

00:16:00   floor yeah so he has found a difference [TS]

00:16:03   if you look at the link i just put in [TS]

00:16:04   the chat room okay he's got his iphone 5 [TS]

00:16:08   ball ward next to the iphone 4 4 s wall [TS]

00:16:12   wart and you look at that picture can [TS]

00:16:14   you spot the difference there one looks [TS]

00:16:16   really old and crappy and the other one [TS]

00:16:17   looks new they both look at alden crap [TS]

00:16:20   man the interior looks like they're of [TS]

00:16:23   the old it looks like an old style USB [TS]

00:16:25   port with the sort of bent aluminum and [TS]

00:16:27   the the new one which is on the left and [TS]

00:16:30   should probably be on the right because [TS]

00:16:31   you want to go from left to right in [TS]

00:16:32   chronological order if you're in a [TS]

00:16:34   western country it has these sort of two [TS]

00:16:36   little bumps poking through the plastic [TS]

00:16:40   that are almost like they almost look [TS]

00:16:42   like little rollers in a way a little [TS]

00:16:44   ball bearings no so the difference is [TS]

00:16:47   there's this in the show notes yes okay [TS]

00:16:49   the thing that you slot there's a slot [TS]

00:16:51   for you to put your USB connector into [TS]

00:16:53   right and on the old one the inside of [TS]

00:16:55   that slot is made of metal like that [TS]

00:16:57   it's you know it's like the walls and [TS]

00:16:59   ceiling and floor of that hole are made [TS]

00:17:00   of this little bent piece of metal and [TS]

00:17:02   the new one the inside is all plastic [TS]

00:17:04   except for these two little metal [TS]

00:17:05   contacts that are poking up yeah I'm [TS]

00:17:08   fine doesn't that's an interesting [TS]

00:17:09   change to me because most people say [TS]

00:17:11   that all like their cheaping out that's [TS]

00:17:13   that's sort of the old our parents [TS]

00:17:15   generation philosophy they used to have [TS]

00:17:17   something that was made of metal and now [TS]

00:17:19   it's made of plastic and therefore it's [TS]

00:17:20   cheaper but I look at that and I think [TS]

00:17:22   metal is just another opportunity for [TS]

00:17:24   something to corrode you know you're [TS]

00:17:26   sliding metal against metal and you know [TS]

00:17:28   impurities can get in there and you get [TS]

00:17:30   oxidation and you know who knows what [TS]

00:17:32   else the only thing that really needs to [TS]

00:17:33   be metal the contacts so I think this [TS]

00:17:35   new design is assuming it's you know [TS]

00:17:37   sturdy plastic and just as sturdy as the [TS]

00:17:39   metal was before this is better because [TS]

00:17:41   metal sliding it's plastic the plastic [TS]

00:17:44   is less likely to oxidize [TS]

00:17:45   have some other strange electrochemical [TS]

00:17:48   reaction with the metal thing or sliding [TS]

00:17:50   into it and really you just need the [TS]

00:17:51   contacts to be there so I give a thumbs [TS]

00:17:53   up to this design change unless it's [TS]

00:17:56   really thin crappy plastic and it cracks [TS]

00:17:57   easily man it's been but I hadn't seen [TS]

00:18:03   that in any other reports so there you [TS]

00:18:04   go can you peek in size yours i'm [TS]

00:18:06   assuming yours looks like that I don't [TS]

00:18:08   know it's in you know it's in the box [TS]

00:18:10   like on the wall or you don't didn't [TS]

00:18:12   even take it out no but it didn't it d [TS]

00:18:15   what we're looking at here this is not [TS]

00:18:18   what mine came with so you didn't get [TS]

00:18:22   the little though this is the this is [TS]

00:18:24   the fat one I've got the tiny little [TS]

00:18:27   little tiny square one that they give [TS]

00:18:30   you now this is for a night this is for [TS]

00:18:32   an iPad you think Sam I looking at the [TS]

00:18:34   right am I looking at the right image [TS]

00:18:35   you only pay signora imagine I could be [TS]

00:18:38   wrong I could have missed transcribed it [TS]

00:18:39   he could have said this was for his ipad [TS]

00:18:41   this here's I mean this I have not again [TS]

00:18:45   I haven't even unboxed the one for the [TS]

00:18:46   ipad either i just use the old ones but [TS]

00:18:48   these are the fat ones the the i gotta [TS]

00:18:52   get a picture this thing he says this is [TS]

00:18:53   for the iphone 5 the iphone 5 is an [TS]

00:18:55   interesting USB socket on the wall I [TS]

00:18:57   don't get this hold on i'm looking for [TS]

00:19:01   the what do they call that thing it's [TS]

00:19:03   not a wall wart it is a wall wart that [TS]

00:19:06   because it like the metal prongs that go [TS]

00:19:08   into the outlet stick right out of the [TS]

00:19:09   thing so you think it comes a wart on [TS]

00:19:11   your wall all right i'm gonna show you [TS]

00:19:12   picture what came in mind hang on this [TS]

00:19:16   good thing we're this is what people [TS]

00:19:17   tuned in for anything all right you [TS]

00:19:19   can't do it to yourself yeah I'm [TS]

00:19:20   supposed to do it yo there's this here [TS]

00:19:22   you go you're welcome for that that's [TS]

00:19:24   what mine came with let's what do you [TS]

00:19:28   call that thing oh oh yeah okay so that [TS]

00:19:32   it but and I'm gonna show you if it it [TS]

00:19:34   did not come with this ignore the URL it [TS]

00:19:39   did not come with that that is what my [TS]

00:19:42   iPad came with my i phone came with a [TS]

00:19:45   little the little ride yeah I don't know [TS]

00:19:47   but not on what this is the ambition you [TS]

00:19:49   can you can come in and tell us what's [TS]

00:19:51   what but the email says here is it here [TS]

00:19:53   is a much much better picture that third [TS]

00:19:56   link I just sent you that's what that's [TS]

00:19:57   what came with the iphone [TS]

00:19:59   that's obviously totally different and [TS]

00:20:00   if you look inside that one do you see [TS]

00:20:02   hang on I'm gonna go get it all right [TS]

00:20:03   all right hang on gonna go get I'll be [TS]

00:20:06   right back not even edit this out so you [TS]

00:20:07   entertain them all hey everybody in the [TS]

00:20:11   chat room what would you like to talk [TS]

00:20:12   about well Dan's gone yeah now I go away [TS]

00:20:17   for the seven second delay for the [TS]

00:20:18   people in the chat room to see what I [TS]

00:20:20   just asked and then reply everyone [TS]

00:20:27   saying the small one is what came with [TS]

00:20:28   their 4s lots of boats for paleo diet [TS]

00:20:33   hmm no i don't think i'm going to talk [TS]

00:20:35   about that I dare already did a whole [TS]

00:20:40   show about journey so I'm not going to [TS]

00:20:41   talk about that no we don't have them we [TS]

00:20:44   don't have anything you don't have [TS]

00:20:45   anything no we don't have anything get [TS]

00:20:47   just the old ones yes we have no bananas [TS]

00:20:49   yes we have no bananas well that was a [TS]

00:20:52   successful excursion yeah now we have [TS]

00:20:54   nobody has anything here this mystery [TS]

00:20:57   will remain yeah but I'll tell you what [TS]

00:21:00   I'll tell you what this evening I will [TS]

00:21:03   tweet what's what's inside of the [TS]

00:21:06   charger there you go but it that is [TS]

00:21:11   absolutely not that big thing yeah I [TS]

00:21:15   mean I think that that makes sense to [TS]

00:21:16   matter but maybe he was confused about [TS]

00:21:18   you know you know it was the American I [TS]

00:21:20   don't know cuz it maybe it's a [TS]

00:21:22   translation thing I'm getting trying to [TS]

00:21:25   give him the benefit of the doubt I [TS]

00:21:26   think he's at work all right and next [TS]

00:21:30   piece of fallout from comes from someone [TS]

00:21:32   named Tim Cook he says our customers [TS]

00:21:35   that Apple we strive to make world-class [TS]

00:21:37   products that deliver the best [TS]

00:21:38   experience possible to our customers [TS]

00:21:40   with the launch of our new maps last [TS]

00:21:41   week we fell short on his commitment [TS]

00:21:43   we're extremely sorry for the [TS]

00:21:44   frustration this has caused our [TS]

00:21:45   customers and we're doing everything we [TS]

00:21:47   can to make maps better so there you [TS]

00:21:49   have it some fella named Tim Cook he [TS]

00:21:51   says his signs his letter tim cook [TS]

00:21:53   apple's CEO okay well he said we know [TS]

00:21:56   he's a listener we know he's a siracusa [TS]

00:21:58   fan he says sorry about the maps we know [TS]

00:22:02   they're not great it's a bummer and now [TS]

00:22:04   this is this is a typical example of [TS]

00:22:06   good apple corporate communications like [TS]

00:22:08   a little screen full of text it's [TS]

00:22:10   straightforward in the first paragraph [TS]

00:22:12   as we are extremely sorry and not [TS]

00:22:15   they're not sorry that we're frustrated [TS]

00:22:17   we're sorry for the frustration that [TS]

00:22:19   this has caused what is this this them [TS]

00:22:21   falling short on their commitment to [TS]

00:22:24   make the best products so it's you know [TS]

00:22:27   it's it's pretty much as direct as you [TS]

00:22:29   can get we did something wrong we're [TS]

00:22:31   sorry we're doing everything we can to [TS]

00:22:33   make it better there's a couple of [TS]

00:22:35   paragraphs of explanation at the bottom [TS]

00:22:36   is the second last paragraph i think is [TS]

00:22:38   the most surprising it says while we're [TS]

00:22:40   improving maps you can try alternatives [TS]

00:22:42   by downloading maps apps from map apps [TS]

00:22:44   from the App Store like Bing Map Quest [TS]

00:22:47   ways WA ze yeah or use google or Nokia [TS]

00:22:50   Maps by going to their websites and [TS]

00:22:52   creating an icon on your home screen [TS]

00:22:53   they creating an icon on your home [TS]

00:22:54   screen goes to a help page tells you how [TS]

00:22:57   to do that for people who don't know [TS]

00:22:58   this is kind of interesting where [TS]

00:23:00   they're like they're giving you by name [TS]

00:23:02   explicit things that you can add like [TS]

00:23:05   they don't they do they do link to the [TS]

00:23:06   app store and they linked to how to [TS]

00:23:08   create an icon your arm screen they [TS]

00:23:09   don't link the words Bing Map Quest in [TS]

00:23:11   ways to their product pages but this is [TS]

00:23:14   a pretty big endorsement when Apple and [TS]

00:23:17   its corporate communication names your [TS]

00:23:18   app by name as something that they [TS]

00:23:20   suggest you use while Apple gets its [TS]

00:23:22   stuff together you know we know we know [TS]

00:23:25   we're kind of venomous here but we want [TS]

00:23:28   you I guess it's kind of promoting their [TS]

00:23:29   place saying hey even if us is that the [TS]

00:23:31   platform vendor drops the ball you do [TS]

00:23:34   have other options of course you can't [TS]

00:23:36   make those your default maps app and on [TS]

00:23:38   blah blah blah but you know what do you [TS]

00:23:39   want and so this that I think is the [TS]

00:23:41   most surprising part of this where [TS]

00:23:42   they're they're naming names and [TS]

00:23:44   pointing you to use something else [TS]

00:23:45   they're like we know we messed up in [TS]

00:23:46   fact we know we messed up so bad that [TS]

00:23:49   you're probably going to want to not use [TS]

00:23:50   this thing that we shipped until we get [TS]

00:23:52   our stuff in order so why don't you try [TS]

00:23:55   these other apps you know and then a [TS]

00:23:57   little closing paragraph about how [TS]

00:23:58   everything they do is aimed at making [TS]

00:24:00   their products the best in the world yes [TS]

00:24:01   yes anyway that's that's reasonable you [TS]

00:24:04   don't need to have an intent antennagate [TS]

00:24:06   style press conference I think because [TS]

00:24:09   this is straightforward they ship [TS]

00:24:11   something it's not as good as the thing [TS]

00:24:12   it replaced their sorry they're working [TS]

00:24:14   on it right the antennagate thing I [TS]

00:24:17   actually wrote a blog thing had ours [TS]

00:24:20   about this one had happened that press [TS]

00:24:22   conference bothered me a lot not because [TS]

00:24:25   I think the antenna issue was [TS]

00:24:26   big deal as many many people did and [TS]

00:24:28   many people rope in and say this antenna [TS]

00:24:30   thing is the end of the world apples is [TS]

00:24:32   deceiving everybody they need to be sued [TS]

00:24:34   the iphone 4 is you know total failures [TS]

00:24:36   product blah blah blah I don't believe [TS]

00:24:38   any of that but when they did the [TS]

00:24:40   antenna gate press conference this when [TS]

00:24:41   steve jobs are still a lot he did the [TS]

00:24:43   hall comrades like he was defensive he's [TS]

00:24:45   like fine you want you want some bumpers [TS]

00:24:46   here's some bumpers right he was super [TS]

00:24:50   defensive and in the thing and he never [TS]

00:24:51   directly addressed the issue and the [TS]

00:24:54   issue was like a did explanation of like [TS]

00:24:56   look you know we can hold all these [TS]

00:24:57   other phones they have problems and it's [TS]

00:24:59   not just our phone and this is just [TS]

00:25:00   something that happens blah blah blah [TS]

00:25:01   blah I never once no one asked in the [TS]

00:25:03   audience and he never addressed the [TS]

00:25:05   question of was on I shouldn't but [TS]

00:25:06   everyone's mind which is alright we get [TS]

00:25:08   all this we believe everything you say [TS]

00:25:09   the question is did apples decision to [TS]

00:25:12   go with an external antenna make its [TS]

00:25:14   phone more susceptible to you know the [TS]

00:25:17   interference from hands gripping it like [TS]

00:25:19   that like they would not they wouldn't [TS]

00:25:22   even entertain the answer in all this [TS]

00:25:24   episode loans also have this problem [TS]

00:25:26   it's like does Apple's phone have it [TS]

00:25:27   more because the antenna is me out like [TS]

00:25:29   do you take responsibility Apple for [TS]

00:25:31   making the decision to put the antenna [TS]

00:25:32   on the outside therefore making your [TS]

00:25:34   phone more susceptible than a similar [TS]

00:25:36   phone with the antenna on the inside and [TS]

00:25:37   maybe the answer was no maybe the answer [TS]

00:25:39   is no doesn't make it more susceptible [TS]

00:25:40   but you have to answer it you have to [TS]

00:25:42   say okay now people may be wondering our [TS]

00:25:44   decision to put the the intent on the [TS]

00:25:47   outside does that make our phone more [TS]

00:25:48   susceptible to this will actually be [TS]

00:25:49   tested it and no is not more susceptible [TS]

00:25:51   as exactly as susceptible as all these [TS]

00:25:53   other phones we tested or its average in [TS]

00:25:55   the range or whatever they kind of do [TS]

00:25:57   that in a roundabout way by saying other [TS]

00:25:58   phones have the same problem but they [TS]

00:26:00   never they never talked about their [TS]

00:26:02   responsibility because they're the ones [TS]

00:26:04   who decided to put the antenna on the [TS]

00:26:05   outside where you can touch it with your [TS]

00:26:06   skin right no one made them do that it's [TS]

00:26:08   not a property inheritance cell phones [TS]

00:26:10   it is their phone that they made that [TS]

00:26:12   had vant on the outside and I killed me [TS]

00:26:14   that they would never address that [TS]

00:26:15   especially since I think the answer [TS]

00:26:16   probably would have been like our [TS]

00:26:18   decision to put the antenna on the [TS]

00:26:20   outside mayor Sloane's our phone [TS]

00:26:22   slightly more susceptible but it's still [TS]

00:26:24   within like the average range like there [TS]

00:26:25   was an answer that did not make apple [TS]

00:26:27   look bad what did make apple look bad [TS]

00:26:28   was it dancing around that issue and and [TS]

00:26:30   you know making like they didn't want to [TS]

00:26:33   answer didn't want to address it [TS]

00:26:34   directly they only wanted to talk about [TS]

00:26:35   it in broad terms right [TS]

00:26:39   I think that was a I mean and that was [TS]

00:26:42   of course a perfect encapsulation Steve [TS]

00:26:44   Jobs personality because I'm sure he [TS]

00:26:46   totally thought this was just a blown [TS]

00:26:47   out of proportion any warrants blew it [TS]

00:26:49   on proportion but he got real defense [TS]

00:26:50   that's just that's just his personality [TS]

00:26:51   and as we know as it turns out that [TS]

00:26:54   issue was not the end of the world they [TS]

00:26:55   sold millions of iphone 4s people use [TS]

00:26:57   them you know in action actually yeah [TS]

00:27:00   they actually were able to check their [TS]

00:27:01   email em a call yeah oh well you know [TS]

00:27:03   they're on a teen teen but not you know [TS]

00:27:06   like the thing is it was such a [TS]

00:27:08   non-issue in it that that's the problem [TS]

00:27:09   with this thing is my I look at it as a [TS]

00:27:12   corporate communication issue not as the [TS]

00:27:14   actual technical issue cuz the actual [TS]

00:27:15   technical issue was minor and they fixed [TS]

00:27:17   it with the the antenna switching and [TS]

00:27:19   all that stuff and now we just forget [TS]

00:27:20   all about but anyway this seems much [TS]

00:27:21   more direct they're not hemming and [TS]

00:27:23   hawing ascariasis I it's on us we ship [TS]

00:27:26   this thing it's not as good as we hoped [TS]

00:27:27   it would be we're sorry we're trying to [TS]

00:27:29   fix it so thumbs up an apple thumbs up [TS]

00:27:31   and Tim Cook uh now fix those maps [TS]

00:27:34   details really Tim Cook they're waiting [TS]

00:27:39   yeah sure I mean I'm sure it's Steve [TS]

00:27:42   Jobs existed a control freak and I would [TS]

00:27:43   imagine tim cook it like buses got to do [TS]

00:27:46   all day right right he can write a five [TS]

00:27:47   paragraph yeah thank you know I'm you [TS]

00:27:50   know they have people i'm sure it's [TS]

00:27:51   massage and blah blah blah but when you [TS]

00:27:53   read it and you hear the little soothing [TS]

00:27:54   Tim Cook voice it sounds like something [TS]

00:27:56   he would say right no totally does it's [TS]

00:27:59   told I believe it was him yeah Darla sue [TS]

00:28:02   her for sponsor okay harvest the hurt [TS]

00:28:06   you heard of these guys ring I thought [TS]

00:28:08   it was a command I was going to go out [TS]

00:28:09   it doesn't begin rob's yeah these guys [TS]

00:28:12   harvest they they make the back office [TS]

00:28:14   tasks like things like time tracking to [TS]

00:28:16   getting time reports and invoicing all [TS]

00:28:19   of this stuff they make it super simple [TS]

00:28:21   and super easy a get harvest comma 0 [TS]

00:28:24   actually get harvest calm / 5 by 5 is [TS]

00:28:26   the aura like free to use but let me [TS]

00:28:28   tell you about this you want you want to [TS]

00:28:29   track some time it doesn't matter if [TS]

00:28:31   you're doing client work and you have [TS]

00:28:33   multiple projects or if you are a [TS]

00:28:35   company with multiple employees I'll [TS]

00:28:37   tell you how we use harvest here I have [TS]

00:28:39   people who work here with me some of [TS]

00:28:41   them are full-time some of them are [TS]

00:28:43   part-time some of them are hourly some [TS]

00:28:45   of them are contract doesn't matter that [TS]

00:28:46   we all use this and this is the way that [TS]

00:28:48   we track time and it's incredibly useful [TS]

00:28:50   because I can go and say okay how long [TS]

00:28:52   did it take to [TS]

00:28:53   deuce the show how long did it take to [TS]

00:28:54   edit the show how long did it take to [TS]

00:28:56   update the CMS all of those things and [TS]

00:28:58   then my own time I'll put that in there [TS]

00:29:00   and I can figure out what the actual [TS]

00:29:01   cost of doing an episode of a show is [TS]

00:29:02   very interesting stuff well of course if [TS]

00:29:04   your billing clients you need to know [TS]

00:29:06   this kind of thing and you need to be [TS]

00:29:07   able to show you a client yeah we worked [TS]

00:29:08   100 hours what would you do I we just [TS]

00:29:10   worked hundred hours no they won't see [TS]

00:29:11   it broken down and you want to be able [TS]

00:29:14   to break it down internally for your [TS]

00:29:15   internal stuff as well there it makes it [TS]

00:29:18   super easy to do all this and then you [TS]

00:29:19   can turn those things into invoices and [TS]

00:29:21   you invoice your clients right there in [TS]

00:29:22   the system collect payment multiple [TS]

00:29:24   payment options it's great love these [TS]

00:29:26   guys they've been a longtime sponsor and [TS]

00:29:28   and more and more people are writing [TS]

00:29:31   into let me know they've tried it and [TS]

00:29:32   they love these guys you can try to free [TS]

00:29:34   for 30 days if you don't fall in love [TS]

00:29:36   with it you don't want to switch just [TS]

00:29:39   stop using it the trial expires you [TS]

00:29:40   don't give them a credit card that's it [TS]

00:29:42   if you do like it i think you will then [TS]

00:29:45   you enter the code five by five and you [TS]

00:29:47   get fifty percent off your first month [TS]

00:29:48   you get to do it by November 15 2012 but [TS]

00:29:51   go to get harvest com / 5 by 5 doing so [TS]

00:29:54   will support the show and signing up and [TS]

00:29:57   will make your business better so check [TS]

00:29:59   them out get harvest calm / 5 by 5 [TS]

00:30:01   sounds like kind of tool that I would [TS]

00:30:04   use to find out exactly to once again [TS]

00:30:07   confirm that i am working for less than [TS]

00:30:09   minimum wage when I spend a bajillion [TS]

00:30:10   hours doing in my class 10 review day [TS]

00:30:13   you would definitely be able to use that [TS]

00:30:15   I would be afraid of the answer but this [TS]

00:30:17   is your actual business not something [TS]

00:30:19   you do fun you should know the answer [TS]

00:30:20   you need some the answer of how much you [TS]

00:30:23   know time energy you're spending it [TS]

00:30:25   reminds me of a Merlin's whole big thing [TS]

00:30:26   about dindi I think he did a blog post [TS]

00:30:28   about this i was gonna say he talked [TS]

00:30:29   about this in the light recent back to [TS]

00:30:30   work but i think he actually wrote [TS]

00:30:31   something on the web did you read this [TS]

00:30:33   about a tips for people doing pub but i [TS]

00:30:35   doing speaking like speaking engagement [TS]

00:30:37   okay you yeah you know he has a website [TS]

00:30:40   he used to have a website i don't know [TS]

00:30:42   fee yeah anyway this is this he was [TS]

00:30:45   actually sending an email to a friend [TS]

00:30:47   who was asking him hey i'm thinking of [TS]

00:30:48   doing speaking engagements could you [TS]

00:30:49   give me some tips and he wrote this [TS]

00:30:51   whole big thing about correctly [TS]

00:30:52   calculating how much time speaking is [TS]

00:30:55   actually good to take because even [TS]

00:30:57   though they say he's talked about this [TS]

00:30:58   michelle you really think it's oh you're [TS]

00:30:59   gonna give a 20-minute talk you don't [TS]

00:31:00   build it as 20 minutes of your time [TS]

00:31:02   that's not how it works and it doesn't [TS]

00:31:04   take 20 minutes your time anyway [TS]

00:31:05   says for him it takes three days minimum [TS]

00:31:07   to do any kind of speaking engagement [TS]

00:31:08   not that he doesn't that much anymore I [TS]

00:31:10   would put that in the show notes if I [TS]

00:31:12   knew the URL but i'll try to find it [TS]

00:31:14   after they all look for too funny in the [TS]

00:31:15   chat room knows that they can put in the [TS]

00:31:17   heat it was on I think I was on his [TS]

00:31:19   website not 43 folders me Merlin mancom [TS]

00:31:22   hard to keep him his stuff straight he [TS]

00:31:24   may have more than one website I'm [TS]

00:31:26   suspecting maybe just maybe all right [TS]

00:31:31   next bit of follow-up related to maps is [TS]

00:31:35   a bit anonymous I don't know why this is [TS]

00:31:37   anonymous but I will make an anonymous [TS]

00:31:38   because they said please make an [TS]

00:31:39   anonymous so here you go bit of [TS]

00:31:41   follow-up about iOS 6 maps he says he [TS]

00:31:44   lives in wakefield Rhode Island but for [TS]

00:31:46   some reason iOS 6 maps has moved all the [TS]

00:31:48   businesses in that town to Wakefield [TS]

00:31:50   Massachusetts which is a hundred miles [TS]

00:31:51   away so if he tries to get direction to [TS]

00:31:54   the pizza place down the street it sends [TS]

00:31:55   them 100 miles away to Wakefield [TS]

00:31:57   Massachusetts this this points to [TS]

00:32:00   something that I've seen speculated [TS]

00:32:02   about a lot online which is that it's [TS]

00:32:04   not so much that Apple has bad data but [TS]

00:32:06   that taking this data and like [TS]

00:32:09   integrating it from all the various data [TS]

00:32:10   sources something may be going wrong and [TS]

00:32:13   they're like it's not like this you know [TS]

00:32:14   you don't have the right roads or you're [TS]

00:32:16   missing your road here you forgot this [TS]

00:32:17   road is runway here it is a Wakefield [TS]

00:32:19   Rhode Island all the businesses are [TS]

00:32:21   ending up on weekly of Massachusetts [TS]

00:32:22   like so the business landmarks must be [TS]

00:32:25   coming for devaron place on the roads or [TS]

00:32:26   whatever and they're not integrating the [TS]

00:32:27   right way and there must be custom set [TS]

00:32:28   of matching of like oh here all these [TS]

00:32:30   Wakefield businesses let's put them in [TS]

00:32:32   Wakefield but they get the wrong state [TS]

00:32:33   and it's kind of near work you know so [TS]

00:32:36   that's a problem and I don't know any [TS]

00:32:39   more than anyone else knows about this [TS]

00:32:40   but the more reports that we get these [TS]

00:32:43   actual issues make me think that there [TS]

00:32:45   are problems in every level of this you [TS]

00:32:47   know data doesn't have the right [TS]

00:32:48   granularity date is just wrong or the [TS]

00:32:51   data is right and it's just mapped to [TS]

00:32:52   the wrong place I don't envy the task [TS]

00:32:56   Apple has head of us and that leads to [TS]

00:32:59   the next bit of fault from Joe lion who [TS]

00:33:00   has an awesome name ah he says you could [TS]

00:33:03   like it better if it was Joe mountain [TS]

00:33:06   lion no just line is fine that's King [TS]

00:33:08   the jungle mountain lion is was like a [TS]

00:33:10   puma or something it's not even though [TS]

00:33:11   anyway sorry biologist did I remember [TS]

00:33:14   what family Matt lines going so he says [TS]

00:33:17   he thinks Apple maps will never catch [TS]

00:33:19   never in all caps catch up to the [TS]

00:33:20   quality coverage accuracy of google map [TS]

00:33:22   simply because the sheer amount of brute [TS]

00:33:24   force also in all caps in man-hours and [TS]

00:33:26   dollars that Google is willing to spend [TS]

00:33:28   on adding new and better information to [TS]

00:33:29   their database Apple has shown that it [TS]

00:33:31   rarely if ever chooses the brute force [TS]

00:33:33   method instead tries to solve problems [TS]

00:33:34   with engineering prowess and cleverness [TS]

00:33:36   that is Apple tends to favor elegant [TS]

00:33:38   simple solutions while Google would be [TS]

00:33:39   just as happy to pay an army of people [TS]

00:33:41   to manually solve the problem and [TS]

00:33:42   sometimes simply an army of people can [TS]

00:33:44   come up with better results than even [TS]

00:33:46   the smartest most clever algorithms this [TS]

00:33:48   is one of my fears as well with Apple [TS]

00:33:50   taking over maps like I understand the [TS]

00:33:51   reason they did it and I think maps [TS]

00:33:53   unlike say something like web search is [TS]

00:33:55   finite and bounded there's only one [TS]

00:33:57   earth it has a finite amount of surface [TS]

00:33:58   on it you know like but it's always [TS]

00:34:00   changing I know but it's not changing as [TS]

00:34:03   fast as like the web for example you [TS]

00:34:05   don't need to re-index the entire Earth [TS]

00:34:06   every 15 minutes right you can you know [TS]

00:34:08   delays are acceptable there takes a long [TS]

00:34:11   time to build new roads and everything [TS]

00:34:13   right ah so it seems like the size of [TS]

00:34:15   the problem maybe Apple can handle but [TS]

00:34:18   they've just never been good at this [TS]

00:34:19   type of problem like they just want to [TS]

00:34:20   partner were somebody who has already [TS]

00:34:21   solved that in integrating everything [TS]

00:34:23   but Google is you know goulds it's [TS]

00:34:25   blowing to do crazy stuff like whatever [TS]

00:34:27   the book scanning project is like you [TS]

00:34:29   know what if we could OCR scan every [TS]

00:34:31   book in the world that would be cool [TS]

00:34:32   that was searchable right it's like and [TS]

00:34:34   any other company they be like haha yeah [TS]

00:34:36   that'd be cool right uh but then google [TS]

00:34:38   says no let's just pay people to sit [TS]

00:34:40   there and open a book and put it [TS]

00:34:42   facedown on the scanner then turn the [TS]

00:34:43   page and put the book face down on the [TS]

00:34:45   scanner and turn the page and put like [TS]

00:34:47   and they just they just do it like the [TS]

00:34:49   same thing with the street view it's [TS]

00:34:50   like all right well well we need to that [TS]

00:34:51   I guess we need a whole bunch of cars it [TS]

00:34:53   was cameras on the top there like [TS]

00:34:54   network connected and just have them [TS]

00:34:55   drive over every street in the US okay [TS]

00:34:57   and go like that type of project doesn't [TS]

00:34:59   happen at Apple but and that's a huge [TS]

00:35:02   advantage to google has a that they're [TS]

00:35:04   willing to do that and beat that they [TS]

00:35:05   have done it so far you know they've [TS]

00:35:07   done so much I think the last thing I [TS]

00:35:09   read was the Google was like doing [TS]

00:35:10   underwater stuff just to show off and [TS]

00:35:11   everything like can you sit picture a [TS]

00:35:14   project like that happening an apple [TS]

00:35:16   like Apple decides the street view is [TS]

00:35:17   important yeah and it decides okay we're [TS]

00:35:20   going to get a fleet of cars we're gonna [TS]

00:35:22   pay a bunch of people and we're going to [TS]

00:35:23   drive all over the entire United States [TS]

00:35:24   it's not like they don't have the money [TS]

00:35:25   but it's just not in Apple's corporate [TS]

00:35:26   culture and I think Joe is right that [TS]

00:35:28   Apple's culture is like oh let's find a [TS]

00:35:31   clever engineering solution let's find a [TS]

00:35:32   way to [TS]

00:35:33   get that data from elsewhere or computed [TS]

00:35:36   dynamically or integrate these five data [TS]

00:35:38   sources and then you have that one of [TS]

00:35:39   the interesting idea that Merlin is just [TS]

00:35:41   emphasis from a while ago but Sir he's [TS]

00:35:44   put it in the chair he says you're dead [TS]

00:35:46   to me Dan dead but I thought it was in [TS]

00:35:48   reference to this but it wasn't I'm [TS]

00:35:49   sorry to interrupt you there are so many [TS]

00:35:50   reasons he could be saying that I doubt [TS]

00:35:52   really hard sighs for definite down on [TS]

00:35:54   something in Purdue any way I please [TS]

00:35:55   continue thought you'd appreciate so the [TS]

00:35:59   most recent fun theory I saw which I [TS]

00:36:01   think this was just totally made up but [TS]

00:36:03   and would have tremendous privacy [TS]

00:36:05   implications and probably isn't [TS]

00:36:06   happening but it's fun to think about is [TS]

00:36:08   that the new panorama feature on iOS 6 [TS]

00:36:11   that you can use with your iphone 5 and [TS]

00:36:12   I think it works on a 4 and 4s to write [TS]

00:36:14   the panorama image thing Apple will just [TS]

00:36:17   collect those and eventually it will [TS]

00:36:19   have the equivalent of street view just [TS]

00:36:20   people taking panoramic pictures which [TS]

00:36:23   is not true and would not work but it's [TS]

00:36:25   a fun thing to think of but that's but [TS]

00:36:26   that's still even that crazy idea is [TS]

00:36:29   different than saying all right this is [TS]

00:36:30   the problem we have and we're going to [TS]

00:36:32   solve it with brute force by having [TS]

00:36:34   thousands of people drive thousands of [TS]

00:36:36   miles and you know or and fix this type [TS]

00:36:39   of thing and that costs lots of money [TS]

00:36:40   and take lots of time and it's not the [TS]

00:36:41   approach that will tends to take and [TS]

00:36:43   mapping is this type of solution jogos [TS]

00:36:47   ons that people seem to think that Apple [TS]

00:36:50   has an engineering problem like it can [TS]

00:36:51   be solved with more elegant engineering [TS]

00:36:53   or reanalyzing the road data or [TS]

00:36:55   rejiggering the routing algorithms are [TS]

00:36:57   making their three algorithms smarter or [TS]

00:36:58   collecting real life usage data from [TS]

00:37:00   users and he like myself also thinks [TS]

00:37:03   that the amount of data they get from [TS]

00:37:06   like people trying to correct things as [TS]

00:37:07   limit i think talked about in the last [TS]

00:37:08   show like what do you say you're like [TS]

00:37:10   this place is messed up but you're not [TS]

00:37:11   there manually drawing the roads with [TS]

00:37:13   your fingers or something somebody has [TS]

00:37:14   to fix it like a human being and if you [TS]

00:37:16   get millions and millions of people [TS]

00:37:17   doing that you still need people to go [TS]

00:37:20   and fix the data so we think small [TS]

00:37:23   apples map engineering make it better [TS]

00:37:25   they'll still lagged behind because [TS]

00:37:26   they're unwilling to employ thousands of [TS]

00:37:27   people to do mundane tasks and blah blah [TS]

00:37:29   blah and he gave me a link to this [TS]

00:37:31   article in the Atlantic that I think I [TS]

00:37:32   had seen and actually into the paper [TS]

00:37:34   before we haven't gotten to reading it's [TS]

00:37:36   called how Google builds its maps and [TS]

00:37:38   what it means for the future of [TS]

00:37:39   everything and it talks about the links [TS]

00:37:40   that Apple goes do to do all the mapping [TS]

00:37:43   stuff that they do [TS]

00:37:46   Google rather and I'm this is my big [TS]

00:37:50   fear with the maps like I really like I [TS]

00:37:51   said the last show it's clear to me that [TS]

00:37:52   Apple is committed to making the maps [TS]

00:37:54   better they think it's something that [TS]

00:37:56   they have to control and do and like I [TS]

00:37:57   said that they've already got planned [TS]

00:37:59   out in the future that keynote [TS]

00:38:02   presentation where they can say our maps [TS]

00:38:03   weren't great but made them better now [TS]

00:38:05   we believe we have the best maps in the [TS]

00:38:06   world but when will that happen and will [TS]

00:38:09   they really have the best maps in the [TS]

00:38:10   world because Google's not standing [TS]

00:38:11   still I think and this is a corporate [TS]

00:38:13   culture thing like apples corporate [TS]

00:38:15   culture is work smarter not harder which [TS]

00:38:17   is a pretty darn good corporate culture [TS]

00:38:19   and make some tons and tons of money and [TS]

00:38:20   the biggest company in the world like [TS]

00:38:21   thumbs up on that thing but in certain [TS]

00:38:23   areas it may be that you know Google [TS]

00:38:26   work smarter and harder like they're [TS]

00:38:28   really smart about how they do their [TS]

00:38:30   Street View stuff and how they integrate [TS]

00:38:31   input from people and how they do the [TS]

00:38:32   corrections but they also work harder [TS]

00:38:34   like it's it's like a brute force method [TS]

00:38:36   combined with engineering the cleverness [TS]

00:38:39   and so far I haven't seen anything [TS]

00:38:42   except perhaps manufacturing what Apple [TS]

00:38:45   is willing to go the brute force route [TS]

00:38:46   but even in manufacturing they're [TS]

00:38:47   willing to make other people they [TS]

00:38:48   partner and pay some money up front to [TS]

00:38:51   build stuff and help you know the [TS]

00:38:52   factories get on their feet and stuff [TS]

00:38:53   like that but they don't own that stuff [TS]

00:38:55   so uh this is really the first like sort [TS]

00:38:59   of Apple can't Apple can't escape this [TS]

00:39:02   Apple can't ignore it or shirk it or [TS]

00:39:03   think it's not important or whatever [TS]

00:39:04   like they could be so many other things [TS]

00:39:06   like they can't leave this as a hobby [TS]

00:39:07   it's not like Apple TV it's not like you [TS]

00:39:09   know selling movies and music where they [TS]

00:39:11   can just wait for the partners to come [TS]

00:39:12   around this is a critical got to happen [TS]

00:39:14   you know main line business our most [TS]

00:39:17   important product has to be fixed [TS]

00:39:19   everybody knows about it type of thing [TS]

00:39:21   they there's no getting around this is [TS]

00:39:22   no waffling for years like they've been [TS]

00:39:24   doing with television everything like [TS]

00:39:25   that they have to do this maps thing [TS]

00:39:27   right and so this is the first real test [TS]

00:39:29   of their corporate culture I guess I [TS]

00:39:31   cloud was kind of another them because [TS]

00:39:32   they had to have some online thing and [TS]

00:39:33   but there it wasn't on such a tight [TS]

00:39:36   timeline like every 10 mobileme stunk [TS]

00:39:38   and the I cut came out and it's slowly [TS]

00:39:40   rolling out it's not that big of a deal [TS]

00:39:41   but I'm if you buy that phone in the [TS]

00:39:42   maps are bad that is a big thing that [TS]

00:39:45   anybody can see whereas iCloud being [TS]

00:39:47   flaky I mean that's also bad but it's [TS]

00:39:52   probably not as critical to the average [TS]

00:39:54   person as the map so let's check back in [TS]

00:39:57   a year and see how this all wet because [TS]

00:39:59   I think this is a real [TS]

00:40:00   test of a purse call / culture they've [TS]

00:40:02   shown that they're not been able to turn [TS]

00:40:04   their culture around to be like a server [TS]

00:40:06   focused company to concentrate on the [TS]

00:40:07   cloud they're not doing iCloud as well [TS]

00:40:09   as other cloud-based computing companies [TS]

00:40:12   are maps is different than cloud stuff [TS]

00:40:14   much more critical and I think it's [TS]

00:40:17   something that Apple could do but it [TS]

00:40:19   will mean changing their culture to say [TS]

00:40:20   in their meeting why don't we just hire [TS]

00:40:23   people to drive all the roads just like [TS]

00:40:25   Google did and just someone raised their [TS]

00:40:27   hand ago that's not the Apple way that's [TS]

00:40:28   crazy we don't do that type of thing [TS]

00:40:30   let's find a clever way to do it or [TS]

00:40:31   let's part number somebody's already [TS]

00:40:32   done that or we can't afford to do that [TS]

00:40:33   or I don't know how those meetings go [TS]

00:40:35   but it's like you have a hundred billion [TS]

00:40:36   dollars what are you saving it for if [TS]

00:40:38   maps are important you should be [TS]

00:40:39   spending more money than Google on maps [TS]

00:40:40   like that's what it comes down to how [TS]

00:40:42   much money has google spent on maps from [TS]

00:40:44   the day they started doing it until now [TS]

00:40:46   yeah an apple needs to spend that much [TS]

00:40:49   money you want you're not you know you [TS]

00:40:50   sell we're gonna have better maps in [TS]

00:40:52   Google but we're going to spend less [TS]

00:40:53   money maybe but unless someone has an [TS]

00:40:55   awesome brilliant idea to make that [TS]

00:40:57   happen and so far apparently they have [TS]

00:40:58   it for however many years they've been [TS]

00:40:59   working on the iOS 6 maps with all those [TS]

00:41:01   acquisitions I don't envy the task ahead [TS]

00:41:05   of them but they've this is the path [TS]

00:41:07   they've chosen for themselves but the [TS]

00:41:08   inner with it's not like that a choice [TS]

00:41:10   it's not like they couldn't have chosen [TS]

00:41:11   this path well that their choice would [TS]

00:41:14   have been you know then again in the [TS]

00:41:16   week since we did last show they've been [TS]

00:41:18   more stories about what actually [TS]

00:41:19   happened between them and it looks like [TS]

00:41:21   it's not any one party to blame entirely [TS]

00:41:23   just I couldn't come to an agreement we [TS]

00:41:25   don't know the details but we can [TS]

00:41:26   imagine what they are like we can [TS]

00:41:28   imagine with some confidence that what [TS]

00:41:30   Apple wanted was vector maps and [TS]

00:41:32   turn-by-turn directions those are things [TS]

00:41:33   that didn't have I'm sure that's what [TS]

00:41:35   they wanted right so we know what [TS]

00:41:36   Apple's demands are and then Google's [TS]

00:41:37   demands we can imagine with slightly [TS]

00:41:38   less certainty but we can imagine what [TS]

00:41:40   Google waters but they always want more [TS]

00:41:42   information from users the ability to [TS]

00:41:43   show more ads like all the stuff that [TS]

00:41:44   Google wants and those they just [TS]

00:41:46   couldn't come to an agreement I guess [TS]

00:41:47   and so Apple had they go off on its own [TS]

00:41:50   right but if you know if Matt Apple made [TS]

00:41:54   a different decision if they'd cave and [TS]

00:41:56   said okay Google you can have more [TS]

00:41:57   prominent branding you can have better [TS]

00:41:59   access to our user information you can [TS]

00:42:01   show your ads you can integrate it with [TS]

00:42:03   google latitude or whatever you're you [TS]

00:42:05   know branded location-based thing is [TS]

00:42:07   then iOS users would currently have [TS]

00:42:10   better maps than they do but Apple chose [TS]

00:42:13   not [TS]

00:42:13   to compromise in that way and they said [TS]

00:42:15   no we want to keep our Maps pure we [TS]

00:42:16   don't want to have ads we don't want to [TS]

00:42:18   give our competitor access to our users [TS]

00:42:20   and more information so it's not like [TS]

00:42:22   they didn't have a choice they had a [TS]

00:42:23   choice that but they they chose based on [TS]

00:42:25   their their their corporate values of [TS]

00:42:27   user experience which i think that's [TS]

00:42:29   that's a good value to have and that [TS]

00:42:31   decision is fine but now you're on the [TS]

00:42:32   hook to make your own maps and Apple has [TS]

00:42:35   not succeeded Tim Cook says we're sorry [TS]

00:42:37   we decide to make her own Maps he [TS]

00:42:40   doesn't go into it's interesting that he [TS]

00:42:41   doesn't go into like oh the reason we're [TS]

00:42:43   making it like what he doesn't even [TS]

00:42:44   address why are we making her own Maps [TS]

00:42:46   like all that all that background stuff [TS]

00:42:48   like well Google wasn't giving us the [TS]

00:42:50   good stuff and we tried to renegotiate [TS]

00:42:52   for the good stuff but we couldn't agree [TS]

00:42:53   you know like you know we couldn't come [TS]

00:42:55   to an agreement therefore we headed to [TS]

00:42:56   our own Maps apple just says we want to [TS]

00:42:58   make the best maps we didn't we're sorry [TS]

00:43:00   which i think is sufficient ah but it's [TS]

00:43:03   not like Apple didn't have a choice they [TS]

00:43:05   just made a choice yeah you know based [TS]

00:43:08   on what they always make choices on [TS]

00:43:10   which is fine but now you're on the hook [TS]

00:43:11   to do great maps so I'll be watching to [TS]

00:43:17   see how they do i really hope i see i [TS]

00:43:20   guess data center is another place for [TS]

00:43:21   the kind of brute force it like they did [TS]

00:43:23   a humungo data center but even that [TS]

00:43:25   stuff like those groups the people who [TS]

00:43:27   do the data centers and the server side [TS]

00:43:29   stuff and the people who are responsible [TS]

00:43:30   for maps don't you feel like you know [TS]

00:43:32   the people who actually work on iOS like [TS]

00:43:36   it turn their nose up in them when they [TS]

00:43:37   walk by them in the cafeteria no they [TS]

00:43:39   know those guys are there you know [TS]

00:43:41   they're keeping him going it just [TS]

00:43:44   especially when Jobs was there because [TS]

00:43:45   jobs according to all the stories and [TS]

00:43:48   the books everything was like you know [TS]

00:43:49   buddy buddy with I of him was all about [TS]

00:43:51   the hardware product and he liked the [TS]

00:43:52   awesome software when said want to see [TS]

00:43:55   what the software people to him do you [TS]

00:43:55   think I'd you know Steve Jobs to his [TS]

00:43:58   hanging out with server-side people he [TS]

00:43:59   only had to saw them when they screwed [TS]

00:44:00   up and if they weren't screwing up find [TS]

00:44:02   he did Mona like Oh take me through a [TS]

00:44:04   tour of your data centers and how we [TS]

00:44:05   maybe I'm wrong about this it's hard so [TS]

00:44:07   hard to tell from the outside but from [TS]

00:44:09   the outside it's so clear that that [TS]

00:44:12   Apple's culture technological and [TS]

00:44:14   corporate culture is very different from [TS]

00:44:16   Google's when it comes to focus on [TS]

00:44:18   things like something the cat sitting in [TS]

00:44:21   manpower it's weird because you could [TS]

00:44:23   argue or you could say that you know [TS]

00:44:25   Google's expertise has always been date [TS]

00:44:27   and the total lack of user experience [TS]

00:44:30   attention until very recently an apple [TS]

00:44:32   you could have said was the opposite of [TS]

00:44:34   that and that they've always focused [TS]

00:44:36   tremendously on the user experience on [TS]

00:44:38   the user experience being great and [TS]

00:44:40   maybe less on things like data I mean I [TS]

00:44:42   don't think ping is a good thing to [TS]

00:44:44   point to here but it is an example of [TS]

00:44:47   them sort of being in an area outside of [TS]

00:44:49   their deep level of expertise and here [TS]

00:44:52   you have a situation where Google is [TS]

00:44:54   winning because of their data Google is [TS]

00:44:56   winning because they have this [TS]

00:44:58   incredible volume of data that's been [TS]

00:45:01   entered in it's been you know users have [TS]

00:45:04   helped create this over the years and [TS]

00:45:06   now this is situation where Apple's [TS]

00:45:07   weakness in this area has become very [TS]

00:45:10   unfortunately very visible yes I'm just [TS]

00:45:17   trying to look up the link to the [TS]

00:45:18   previous episodes the everybody wants to [TS]

00:45:20   rule the world phenomenon where I've [TS]

00:45:22   been mown the fact that it's so clear do [TS]

00:45:25   that to us what the strengths and [TS]

00:45:27   weaknesses of these companies are and [TS]

00:45:28   for that brief moment when they were [TS]

00:45:30   working together to complement each [TS]

00:45:31   other's strengths and weaknesses google [TS]

00:45:33   data google search Apple you I Apple [TS]

00:45:36   hardware like that those were the golden [TS]

00:45:38   years but now everyone's got to split [TS]

00:45:40   off on there around the months to do [TS]

00:45:41   everything so I was like now we have to [TS]

00:45:42   control maps I mean that split was kind [TS]

00:45:44   of inevitable because of the difference [TS]

00:45:46   in philosophy between the two companies [TS]

00:45:48   and business model and like you know [TS]

00:45:50   just everything like it's it's like a [TS]

00:45:52   marriage doomed to fail you knew it was [TS]

00:45:53   gonna fail but you know the wedding [TS]

00:45:55   pictures were real nice and the [TS]

00:45:56   honeymoon was good right it gets back to [TS]

00:45:59   people asking you know I said well [TS]

00:46:02   apples not gonna go do search but like [TS]

00:46:04   why wouldn't Apple do search you know [TS]

00:46:05   why don't we buy DuckDuckGo why doesn't [TS]

00:46:08   Apple pull a Bing and compete with [TS]

00:46:10   google and search I mean right that's [TS]

00:46:13   that that if you have to think of [TS]

00:46:17   something that Apple was the least able [TS]

00:46:20   to do successfully it would be make a [TS]

00:46:23   search engine right I mean ping is like [TS]

00:46:25   social and obviously they're terrible [TS]

00:46:27   bad and that didn't work and they don't [TS]

00:46:28   understand it right but this search [TS]

00:46:30   engine is like the hardest big data [TS]

00:46:32   problem in the entire world and you know [TS]

00:46:35   if your whole company isn't built around [TS]

00:46:37   it like you can have a side project put [TS]

00:46:38   ten guys on it make something to be with [TS]

00:46:40   google and [TS]

00:46:41   or back in a year or two years or three [TS]

00:46:43   years you know just ask Microsoft how [TS]

00:46:44   hard it is it is not easy and I would [TS]

00:46:49   not recommend they do that so apples [TS]

00:46:51   just gotta find a you know Apple can't [TS]

00:46:53   do everything they have to find a way to [TS]

00:46:55   work with others saying that's why I [TS]

00:46:58   tweeted earlier this week that Apple's [TS]

00:47:00   philosophy you know Apple doing maps and [TS]

00:47:02   everything is like that it's so clear [TS]

00:47:04   that they want to be in control their [TS]

00:47:06   own destiny but there are dangers [TS]

00:47:08   inherent in that about being in control [TS]

00:47:10   of your own destiny and the bottom line [TS]

00:47:11   is Apple can't do everything itself it [TS]

00:47:13   has to partner with someone about some [TS]

00:47:17   things even the biggest company the [TS]

00:47:18   world can't do everything it can't be [TS]

00:47:19   good at everything can't have seven [TS]

00:47:21   different corporate cultures each a [TS]

00:47:22   disciplined and focused on one [TS]

00:47:25   particular thing so it's got to figure [TS]

00:47:26   out a way to to work this out like now [TS]

00:47:30   that I'm saying they should abandon [TS]

00:47:31   their Maps thing but at a certain point [TS]

00:47:32   if a year goes by in this map situation [TS]

00:47:34   is still bad people are gonna be like [TS]

00:47:36   all right a punk cool kiss and make up [TS]

00:47:38   surely you two crazy kids can you know [TS]

00:47:40   can work something out right because [TS]

00:47:42   maybe android phones are still annoying [TS]

00:47:44   and people don't like them and they have [TS]

00:47:46   their own set of problems with people [TS]

00:47:47   like mad you know what i want i just [TS]

00:47:49   want an iphone but i want to be able to [TS]

00:47:51   make calls so when it's beyond verizon [TS]

00:47:52   and i wanted to have google maps because [TS]

00:47:53   they're the best map so we got the [TS]

00:47:55   verizon iphone but then we lost the [TS]

00:47:56   google maps all right so maybe the the [TS]

00:47:58   honeymoon period ended when we as soon [TS]

00:48:00   as we lost one of those three things we [TS]

00:48:02   got an iphone that can make calls in the [TS]

00:48:04   US actually we lost the biz wouldn't get [TS]

00:48:07   LTE soon as we get LTE we lost the maps [TS]

00:48:08   oh okay i'll have it all yeah i think [TS]

00:48:12   apple can come back from this and i [TS]

00:48:13   think they can there's no there's no [TS]

00:48:15   reason that they can't do exactly what [TS]

00:48:17   google did if they want to do it smarter [TS]

00:48:19   and cheaper and fine good on them go [TS]

00:48:20   nuts but if they can't do it smarter and [TS]

00:48:22   cheaper just to exactly what google did [TS]

00:48:23   just spend some of your money if this is [TS]

00:48:26   such a critically important thing you've [TS]

00:48:28   got a hundred billion dollars spent some [TS]

00:48:29   of it and do you know and do the brute [TS]

00:48:33   force method and it'll still take them [TS]

00:48:34   years to catch up and google's to keep [TS]

00:48:36   advancing but you got to do what you got [TS]

00:48:37   to do so the final bid on maps from Matt [TS]

00:48:41   McClure he says how hard would it be for [TS]

00:48:43   Apple to run a script comparing the data [TS]

00:48:45   in their maps to google maps like [TS]

00:48:49   basically just diff apples Maps against [TS]

00:48:51   Google in the lab so that's such a [TS]

00:48:53   dangerous situation because you know [TS]

00:48:55   applicant do whatever wants internally [TS]

00:48:56   but at the point where it you know it [TS]

00:48:58   dips those things and then says you know [TS]

00:49:00   what we can also do wherever we find [TS]

00:49:02   differences we can just automatically [TS]

00:49:04   make our maps match Google's and like at [TS]

00:49:06   that point you're copying apple and [TS]

00:49:07   Google's map data and then you're just [TS]

00:49:09   gonna get sued and some legal thing [TS]

00:49:10   going on or whatever see internally you [TS]

00:49:12   can use it as a QA tool but all you can [TS]

00:49:14   really do is flag cases where their [TS]

00:49:16   differences and then have a human look [TS]

00:49:17   at them if you automate the entire [TS]

00:49:18   process all you're doing is really [TS]

00:49:19   copying Google's map data and I'm pretty [TS]

00:49:22   darn sure that copying Google's mec data [TS]

00:49:23   is legal and you get you into hot water [TS]

00:49:25   so first of all it's clear that Apple [TS]

00:49:27   didn't do this because their Maps differ [TS]

00:49:29   wildly from Google's in very bad ways [TS]

00:49:30   and second I would suggest that it's [TS]

00:49:33   probably not a good idea to do this [TS]

00:49:34   because it's a very short leap from [TS]

00:49:38   simply using it for purposes of QA which [TS]

00:49:40   may or may not be legal and copying map [TS]

00:49:43   did they're just gonna do themselves no [TS]

00:49:47   way around they will though german jim [TS]

00:49:51   dalrymple well no I'm a little more [TS]

00:49:53   confident because jim dalrymple kind of [TS]

00:49:55   boosted my confidence on the Wednesday's [TS]

00:49:58   episode of amplified he kind of made me [TS]

00:50:02   feel a little bit better about it [TS]

00:50:03   alright if there's one thing that Apple [TS]

00:50:05   has shown that they're good at as a [TS]

00:50:07   company it's reacting to a problem like [TS]

00:50:10   when something comes up and it is a [TS]

00:50:11   problem and it gets to the point where [TS]

00:50:12   the CEO is writing an apology letter [TS]

00:50:14   like all hands on deck everyone's going [TS]

00:50:16   nuts we're gonna really fix the maps [TS]

00:50:18   problem but I don't doubt their resolve [TS]

00:50:21   to do so what I doubt what I doubt is [TS]

00:50:24   their their ability to do so like that [TS]

00:50:27   that same result was there for iCloud [TS]

00:50:28   for example this molding thing as a mess [TS]

00:50:30   we totally need to have a cloud you know [TS]

00:50:33   online network based strategy that does [TS]

00:50:34   not like mobile me because it's not [TS]

00:50:36   competitive at all we need to make a [TS]

00:50:37   good one and so they game up with iCloud [TS]

00:50:39   which was a really big effort and an [TS]

00:50:41   ongoing effort but the reality is like [TS]

00:50:44   it's better than mobile me but it's not [TS]

00:50:46   as reliable as Google stuff and still [TS]

00:50:48   flaky and there are problems all tied up [TS]

00:50:51   with the you know the app store and [TS]

00:50:52   sandboxing the iCloud api's like it's [TS]

00:50:54   they really put a big effort into it and [TS]

00:50:57   their results to like me so far anyway [TS]

00:51:00   yeah maybe maps is an easier problem [TS]

00:51:03   than cloud computing at least as far as [TS]

00:51:04   Apple's concerned we'll see I'll get it [TS]

00:51:08   right [TS]

00:51:09   by the way Merlin has tweeted us the [TS]

00:51:10   link is entitled speaking for yourself [TS]

00:51:12   and that is in the show notes why is he [TS]

00:51:16   listening to show but not in a chat room [TS]

00:51:17   like it's like you're he can't do like [TS]

00:51:20   two different things at one time he [TS]

00:51:21   can't listen and type or or read at the [TS]

00:51:24   same time but he's wasting his time but [TS]

00:51:26   let's think the show like wasting maybe [TS]

00:51:27   what I'm saying like he could be doing [TS]

00:51:28   other things he's chosen to invest his [TS]

00:51:30   time in the show but not to the degree [TS]

00:51:32   that he wants to be in the chat room [TS]

00:51:33   where he doesn't communicate more yeah [TS]

00:51:34   he doesn't really work in the same way [TS]

00:51:36   that other people do and I don't mean [TS]

00:51:38   like he doesn't have a job work I mean [TS]

00:51:40   like is the way his mind works in need [TS]

00:51:41   this is this is his fuel this show with [TS]

00:51:44   you on it is his fuel he'll be ten times [TS]

00:51:46   more productive later today because he's [TS]

00:51:48   heard he's heard you and he likes a live [TS]

00:51:50   experience all right second sponsors [TS]

00:51:53   gazelle it's the fast and simple way to [TS]

00:51:55   sell your iphones macbooks other [TS]

00:51:57   smartphones to just get an iphone you're [TS]

00:51:59   wondering what to do with your old one [TS]

00:52:01   or an ipod touch or really any [TS]

00:52:03   smartphone or an old computer even if [TS]

00:52:05   your phone is broken they will buy it [TS]

00:52:07   they will buy it so you go to gazelle [TS]

00:52:09   com Gaz elem you go there you tell you [TS]

00:52:13   pick the device that you have do you [TS]

00:52:15   want to sell from their list you tell [TS]

00:52:17   them the condition like i said i'll even [TS]

00:52:19   buy a broken one then you get a [TS]

00:52:20   risk-free offer and it locks in the [TS]

00:52:23   price for 30 days so any time the next [TS]

00:52:27   30 days you send it by the way they pay [TS]

00:52:29   for shipping and then they send you [TS]

00:52:32   money they send you a check or they'll [TS]

00:52:33   pay pal ateam there's no risk it's not [TS]

00:52:35   like you are you know selling it to [TS]

00:52:37   somebody on eBay or Craigslist or [TS]

00:52:39   something like that which did so fine [TS]

00:52:41   way to sell things but there's no risk [TS]

00:52:42   with gizelle they give you a price and [TS]

00:52:44   that's how much money you're gonna get [TS]

00:52:46   they pay for shipping they pay for [TS]

00:52:48   everything and I've used these guys have [TS]

00:52:51   been using them for a long time now they [TS]

00:52:53   paid 50 million dollars to over 300,000 [TS]

00:52:57   customers and if you're just curious [TS]

00:53:01   what your phone is worth go there [TS]

00:53:03   gazelle com and find out great new [TS]

00:53:05   sponsor check them out i will be using [TS]

00:53:08   them to get rid of my old phones you [TS]

00:53:10   should check it out to John you should [TS]

00:53:13   do this too and get yourself some new [TS]

00:53:14   ipod touches gazelle.com I wish I kits [TS]

00:53:20   on my car like that [TS]

00:53:22   maybe they'll expand to cars like what [TS]

00:53:24   does it only work for like computer [TS]

00:53:26   hardware why can't you do pissed its how [TS]

00:53:28   do you ship a car though well you need [TS]

00:53:30   to have to have someone come and drive [TS]

00:53:31   it away right but you can't ship it so I [TS]

00:53:33   guess that's one problem but like [TS]

00:53:35   they're doing it sight unseen you tell [TS]

00:53:36   them what you have you tell them it [TS]

00:53:37   works like it turns on it works find [TS]

00:53:39   something broken about I think tell you [TS]

00:53:40   okay we'll pay that much of that they [TS]

00:53:41   just give you the money like they give [TS]

00:53:43   it to you before you ship it don't you [TS]

00:53:44   go ahead and I had my car appraised [TS]

00:53:45   yesterday yeah I saw you in the dealer [TS]

00:53:48   there came in came in way higher that [TS]

00:53:49   was hoping what you got rid of the pilot [TS]

00:53:51   yeah I don't talk about that yeah I [TS]

00:53:54   wouldn't put that in the after yeah I [TS]

00:53:56   haven't driven in a foreigner my dad had [TS]

00:53:57   made for a while back but my father [TS]

00:54:00   hugged me on a hook once twice I don't [TS]

00:54:03   know that one is joining your tiny [TS]

00:54:04   dangerously very good i got an imam i'm [TS]

00:54:07   catching up all right ipod touch I PT [TS]

00:54:13   and are continuing to our hardware that [TS]

00:54:15   I have never touched yeah the ipod or [TS]

00:54:18   seen in person but I see your detailed [TS]

00:54:21   review of a product you have no actual [TS]

00:54:23   experience with well what we have is [TS]

00:54:26   high res pictures here let me are they [TS]

00:54:28   real pictures are they renderings well [TS]

00:54:30   you know what I'm same thing close [TS]

00:54:32   enough I think a lot of these look like [TS]

00:54:34   they're illustrator renders yeah yeah [TS]

00:54:37   some as people know who listens to show [TS]

00:54:39   for a while I don't have an iphone i use [TS]

00:54:41   iPod Touches for my handheld iOS needs [TS]

00:54:44   which works out for me because I use it [TS]

00:54:46   at home and I use it at work both of [TS]

00:54:48   which have Wi-Fi and I survived um and [TS]

00:54:53   so I've been frustrated by the fact that [TS]

00:54:56   the ipod touches never quite the iphone [TS]

00:54:58   without a phone that is often described [TS]

00:55:00   as my god you know you don't want to get [TS]

00:55:02   an iphone i look just get the ipod touch [TS]

00:55:04   it's like an iphone but just doesn't [TS]

00:55:05   have the phone part that is not the case [TS]

00:55:08   and hasn't been the case for many years [TS]

00:55:09   unfortunately i remember the brief [TS]

00:55:13   moment in time when the ipod touch was [TS]

00:55:15   actually the fastest iOS device you [TS]

00:55:17   could buy what when was that alright so [TS]

00:55:19   i had to look this up on wikipedia to [TS]

00:55:21   make sure i'm not crazy I'm not crazy [TS]

00:55:23   this actually happened the iphone 3g [TS]

00:55:25   came out in july of 2008 and it [TS]

00:55:28   412 megahertz arm11 176 j7 f hyphen s [TS]

00:55:34   processor they didn't have nice names [TS]

00:55:36   like a five and Nathan alright the ipod [TS]

00:55:41   touch 2nd gen came out in September of [TS]

00:55:43   2008 and had a 533 megahertz version of [TS]

00:55:47   the same processor so there july the 3g [TS]

00:55:50   comes out and it's for 12 megahertz in [TS]

00:55:52   September the ipod touch comes out and [TS]

00:55:53   it's 533 so it had a faster clock speed [TS]

00:55:56   basically it was the fastest iOS device [TS]

00:55:58   you could buy if you bought the most [TS]

00:55:59   expensive iPhone you could get in [TS]

00:56:00   September 2008 it would have an iphone [TS]

00:56:02   3g and its CPU would have been for 12 [TS]

00:56:04   megahertz and the ipod touch had the [TS]

00:56:06   exact same cpu at five thirty three so [TS]

00:56:08   there you go and i have that ipod touch [TS]

00:56:10   still do it sitting in this room back in [TS]

00:56:12   the corner there 533 mirror its fastest [TS]

00:56:14   iOS device you can buy and it wasn't [TS]

00:56:16   beaten until june of 2009 summer the [TS]

00:56:19   next year when the iphone 3gs came out [TS]

00:56:21   with a six hundred mega its arm cortex [TS]

00:56:24   a8 not the appellate the cortex a8 is so [TS]

00:56:27   it's something she asking i know ah but [TS]

00:56:29   anyway so from that period of time from [TS]

00:56:31   September 2008 to june 2009 the ipod [TS]

00:56:33   touch was the fastest iOS device you [TS]

00:56:35   could buy it played games better had [TS]

00:56:37   better frame were like it actually was [TS]

00:56:39   an appreciable difference especially in [TS]

00:56:41   games where they were like pushing the [TS]

00:56:42   limits of what the iphone 3g could do [TS]

00:56:44   the ipod touch was like a little bit [TS]

00:56:46   smoother less glitchy ah but even then [TS]

00:56:50   the insides weren't exactly the same [TS]

00:56:51   like it didn't even have a microphone or [TS]

00:56:52   a speaker if you're bleeding out this [TS]

00:56:54   that ipod touch did not have it had like [TS]

00:56:55   the PC speaker that's one thing I know [TS]

00:56:57   about the PC they had what they called [TS]

00:56:58   the PC speaker which blew my mind [TS]

00:57:00   because my first computer a habit you [TS]

00:57:02   know I had a vic 20 then right to the [TS]

00:57:03   original mac right and the original mac [TS]

00:57:05   had a proper speaker and you could play [TS]

00:57:06   sounds of the simpsons and you know [TS]

00:57:09   various other things and they sounded [TS]

00:57:10   like regular sound but the pc had a [TS]

00:57:12   system that could just make bleeps and [TS]

00:57:15   boobs and terrible staggie people in the [TS]

00:57:18   links kit was links the golf game that [TS]

00:57:20   tried to make speech through that [TS]

00:57:21   horrible piece of speaker with static [TS]

00:57:23   regos i think that remember that when [TS]

00:57:26   you talked it was like yeah put the bar [TS]

00:57:28   I can't do this like it was just told [TS]

00:57:30   they would make speech by making noise [TS]

00:57:32   from the PC speaker was hideous anyway [TS]

00:57:34   that's what the ipod touch as it could [TS]

00:57:36   go beep boop boo bleep but you couldn't [TS]

00:57:38   play music sound for video anything like [TS]

00:57:41   that didn't have a microphone didn't [TS]

00:57:43   have a camera it was you know a pale [TS]

00:57:46   shadow of the iphone but at least the [TS]

00:57:48   innards were the same well since then [TS]

00:57:51   the iphone has always been head it's had [TS]

00:57:53   a better cpu is had more ram IV ipod [TS]

00:57:55   touch eventually got a camera but the [TS]

00:57:57   but it was always a cruddy camera [TS]

00:57:59   eventually the ipod i've got a [TS]

00:58:01   microphone and a speaker but they're not [TS]

00:58:03   as good as you know it was always the [TS]

00:58:04   home was always better and whenever i [TS]

00:58:07   complained about this a hundred people [TS]

00:58:08   sending me replies yes we all know why [TS]

00:58:10   this is the case it's because the iphone [TS]

00:58:12   is subsidized you're not paying the [TS]

00:58:14   price for the iphone you're buying the [TS]

00:58:15   iphone and then you're signing up for a [TS]

00:58:17   two-year contract if you buy an [TS]

00:58:18   unsubsidized iphone is like 900 bucks or [TS]

00:58:20   whatever and ipod touch has to cost two [TS]

00:58:23   hundred dollars or you know now it's a [TS]

00:58:24   little bit more of course the ipod touch [TS]

00:58:26   has to be cruddy ER at that price point [TS]

00:58:28   so i understand all the reasons for this [TS]

00:58:31   and i've always said that i'd be willing [TS]

00:58:33   to pay more for an ipod touch that has [TS]

00:58:37   specs that are closer to the iphone and [TS]

00:58:38   I've always been disappointed because I [TS]

00:58:39   don't want to pay two thousand dollars [TS]

00:58:41   over two years for a contract from my [TS]

00:58:42   iphone right I I just want to pay a [TS]

00:58:44   couple hundred bucks for the ipod touch [TS]

00:58:45   and use it for a couple years no [TS]

00:58:47   contracts no nothing alright so even [TS]

00:58:50   though there are logical reasons for the [TS]

00:58:52   ipod touch to be the way it is it's [TS]

00:58:53   always disappointed me because i don't [TS]

00:58:56   have an iphone or not not into that [TS]

00:58:58   quite yet so the current ipod touch the [TS]

00:59:01   new one that apple just announced [TS]

00:59:01   actually moves a little bit in my [TS]

00:59:04   direction first of all they increase the [TS]

00:59:06   price there is no $200 model anymore [TS]

00:59:07   like the cheapest one you can get is 250 [TS]

00:59:09   but it's not a big increase but it shows [TS]

00:59:11   that like all right it's not it's not [TS]

00:59:13   eight hundred dollars it's not an iphone [TS]

00:59:15   without a phone but let's crank up the [TS]

00:59:17   price a little bit so we can make this [TS]

00:59:19   thing a little bit better one of the big [TS]

00:59:22   places they made it better was they gave [TS]

00:59:23   it the same screen as the iphone I the [TS]

00:59:26   in the past they've you know when the [TS]

00:59:28   iphone one retina sort of the ipod touch [TS]

00:59:29   but it wasn't the same screen it was [TS]

00:59:31   like it was the same resolution the same [TS]

00:59:35   size but not at the extreme was not as [TS]

00:59:38   expensive the color saturation wasn't as [TS]

00:59:40   good the viewing angles weren't as good [TS]

00:59:42   and it just wasn't as nice a screen well [TS]

00:59:44   this according to all reports has the [TS]

00:59:45   exact physical same screen as the iphone [TS]

00:59:48   5 which everyone says the iphone 5 [TS]

00:59:50   screen looks awesome so i assumed about [TS]

00:59:52   touch screen will look awesome so big [TS]

00:59:53   thumbs up there [TS]

00:59:54   you know it's the taller screen [TS]

00:59:56   obviously but it's the exact same panel [TS]

00:59:58   as all the great characteristics [TS]

00:59:58   as all the great characteristics [TS]

01:00:00   the iphone thing I think that's probably [TS]

01:00:02   where most of the money went and why [TS]

01:00:04   this thing is more expensive than the [TS]

01:00:05   previous model because that component [TS]

01:00:08   cannot be cheap and so I after extra 50 [TS]

01:00:12   bucks and I think that like maybe they [TS]

01:00:14   should have also continued to make it [TS]

01:00:15   200 dolla model I know they're still [TS]

01:00:17   selling the old one for the cheaper [TS]

01:00:18   price but maybe for the people who don't [TS]

01:00:20   care about the screen that could have [TS]

01:00:21   got away with a cheaper one but [TS]

01:00:22   economies of scale is probably good idea [TS]

01:00:24   to just go with the same screaming [TS]

01:00:25   everywhere so thumbs up in that it's got [TS]

01:00:28   an a5 CPU presumably the 32 nanometer [TS]

01:00:30   version that debuted in the revised ipad [TS]

01:00:33   2 instead of having an a6 you can kind [TS]

01:00:36   of understand that they're they're [TS]

01:00:37   selling every single iphone 5 they can [TS]

01:00:39   make that you don't want to pull off [TS]

01:00:42   some of your a6 supply into your much [TS]

01:00:43   less profitable product the ipod touch [TS]

01:00:45   it would have made this product much [TS]

01:00:47   more expensive than it is that would [TS]

01:00:49   have been you know another increase in [TS]

01:00:50   cost and they're already increasing it [TS]

01:00:51   for the screen but you know in a 5 it's [TS]

01:00:54   it's better than what I've got now in my [TS]

01:00:56   many many year old previous generation [TS]

01:00:58   ipod touch person they didn't revise for [TS]

01:01:00   like two years I think it's just an old [TS]

01:01:02   a foreign here so I give a thumbs up to [TS]

01:01:05   the a5 being in here camera is not quite [TS]

01:01:08   as good as the iphone they'd make a [TS]

01:01:09   pixel camera this is just a 5 megapixel [TS]

01:01:10   camera but that's a way better than the [TS]

01:01:12   camera that's currently in my ipod touch [TS]

01:01:14   so that's an upgrade as well Siri [TS]

01:01:16   support is a nice you know they used to [TS]

01:01:18   do things were like oh well the hardware [TS]

01:01:19   can handle it but we just slide out to [TS]

01:01:20   bring that feature of the ipod touch [TS]

01:01:21   well Siri now is supported on the ipod [TS]

01:01:24   touch which means of us have a [TS]

01:01:27   microphone good enough to support it and [TS]

01:01:28   all that stuff i'm assuming that the [TS]

01:01:31   ipod debt has less ram than the iphone [TS]

01:01:33   simply because like you know they've got [TS]

01:01:35   to save money somewhere and so the [TS]

01:01:37   iphone 5 is 1 gig of ram I'm hoping this [TS]

01:01:40   ipod touches 512 i'm assuming it does [TS]

01:01:42   maybe the previous one is 512 but anyway [TS]

01:01:44   i'm assuming it doesn't have a gig of [TS]

01:01:45   ram if it does i will be very pleasantly [TS]

01:01:46   surprised the physical design of this [TS]

01:01:50   thing again having not seen one person [TS]

01:01:52   but i've read all the reports that you [TS]

01:01:53   know so the iphone 5 is thin if people [TS]

01:01:55   like oh my god this is so thin so like [TS]

01:01:56   the ipod touch even thinner and lighter [TS]

01:01:58   and that always amazes people who are [TS]

01:02:00   iphone users and I show them my ipod [TS]

01:02:03   touch and they forget how thin these [TS]

01:02:05   things are because they don't have to [TS]

01:02:07   put all the phone innards in there these [TS]

01:02:08   things can be really really thin [TS]

01:02:10   and the the most interesting thing I [TS]

01:02:12   think about this I phone the this new [TS]

01:02:17   ipod touch design is not the fact that [TS]

01:02:20   it comes in colors talk about a second [TS]

01:02:21   but it's that they made it so thin that [TS]

01:02:24   they couldn't fit the camera in the [TS]

01:02:27   thickness of the case that they made if [TS]

01:02:29   you go to apple's website on the odd [TS]

01:02:30   their ipod touch page which is in the [TS]

01:02:32   show notes but you should be able to [TS]

01:02:33   find it yourself and look at the side [TS]

01:02:35   view sort of profile of the device [TS]

01:02:36   showing you how thin it is the camera [TS]

01:02:38   sticks out a couple of millimeters like [TS]

01:02:40   there's a smooth flat bag it's just [TS]

01:02:41   complete flat surface and then all of a [TS]

01:02:43   sudden there's like a little rectangular [TS]

01:02:44   bump out for the camera exists 5x pic [TS]

01:02:46   megapixel camera you know it was a [TS]

01:02:48   packaging consideration i'm assuming [TS]

01:02:50   like this is just not enough vertical [TS]

01:02:52   space inside this thing to fit that bad [TS]

01:02:54   camera ah and this is interesting to me [TS]

01:02:57   because it reinforces the notion of this [TS]

01:03:00   thing being the naked robotic core of [TS]

01:03:02   the device because think about it so [TS]

01:03:04   they're giving you the slippery little [TS]

01:03:05   metal thing that's very thin as thin as [TS]

01:03:08   they could possibly make it but one part [TS]

01:03:10   of it they couldn't quite make as thin [TS]

01:03:13   as they wanted it so sticks out that [TS]

01:03:15   actually i think is a good thing from my [TS]

01:03:17   perspective because i'm going to buy [TS]

01:03:19   this thing and i'm going to buy a case [TS]

01:03:20   that is silicone rubber that coats the [TS]

01:03:23   entire back of this device and the [TS]

01:03:26   camera will poke out through it so when [TS]

01:03:27   i'm done i'm hoping the surface of the [TS]

01:03:29   camera will be flush with the case that [TS]

01:03:31   I'm putting on it and that will actually [TS]

01:03:33   also serve to anchor the case so it [TS]

01:03:34   doesn't slide around because if you make [TS]

01:03:36   a very precise cut out for a circular [TS]

01:03:37   camera and the camera pokes through it [TS]

01:03:39   that makes it so the case doesn't slide [TS]

01:03:41   anywhere maybe they won't be that [TS]

01:03:43   precise maybe it'll just be a cutout on [TS]

01:03:45   the other side they have to leave room [TS]

01:03:46   for the flash and what assume is the [TS]

01:03:48   microphone or light sensor right over [TS]

01:03:49   that other thing is next to it but this [TS]

01:03:52   is exactly what I'm looking for if [TS]

01:03:54   you're going to make the naked robotic [TS]

01:03:55   core of the device make it with you know [TS]

01:03:57   with the idea that the things that poke [TS]

01:04:00   out of it will be flush with the [TS]

01:04:01   finished surface the sort of thing you [TS]

01:04:03   know it's like when you do a [TS]

01:04:04   reconstruction and work at home where [TS]

01:04:06   you you know you do a bunch of stuffing [TS]

01:04:08   it looks like things are all way too [TS]

01:04:09   high it's because they're good that's [TS]

01:04:10   all going to be level with the finished [TS]

01:04:11   surface of the floor but the finish [TS]

01:04:12   surface of the floor isn't there yet [TS]

01:04:14   well so the camera is flushed with the [TS]

01:04:16   finished surface of this ipod touch once [TS]

01:04:18   i put a case on it for people who don't [TS]

01:04:19   have cases well you know i'm sure they [TS]

01:04:22   didn't take it poked out on purpose they [TS]

01:04:23   just couldn't fit [TS]

01:04:24   so they decided that it's better to have [TS]

01:04:26   the entire device be super thin then to [TS]

01:04:28   as someone in the chat room suggested [TS]

01:04:29   why not make when I just make the [TS]

01:04:30   battery two millimeters thicker and give [TS]

01:04:32   you like an extra 30 minutes of battery [TS]

01:04:34   life or something on it why not just do [TS]

01:04:35   that why do you have to make it so thin [TS]

01:04:37   so thin that you can't even fit your [TS]

01:04:39   camera in it that would be a different [TS]

01:04:42   trade-off but Apple just goes you know [TS]

01:04:43   as thin as possible to the point where [TS]

01:04:45   they even thinner than possible we is [TS]

01:04:48   not possible to make this thinner [TS]

01:04:50   because the cameras too big will get you [TS]

01:04:52   know what making a thinner anyway and I [TS]

01:04:53   think they can get away with that [TS]

01:04:54   because of the naked robotic core [TS]

01:04:55   concept of their designs whether it's in [TS]

01:04:57   their heads or not I think that's a good [TS]

01:05:00   move and I think it's being true to the [TS]

01:05:01   philosophy that they've you know used [TS]

01:05:04   for their handheld devices we'll see if [TS]

01:05:07   they regret it like maybe I think pokes [TS]

01:05:08   out and ends up like catching on things [TS]

01:05:10   or cracking and they have to make it [TS]

01:05:11   flush next time or as soon as they can [TS]

01:05:13   make it flush I assume they would make [TS]

01:05:14   it flush something they're gonna leave [TS]

01:05:15   it stick me out for my benefit but I [TS]

01:05:17   give that a thumbs up you approve of [TS]

01:05:20   that yeah the wrist strap that's an [TS]

01:05:24   interesting it's a weird one I can't [TS]

01:05:25   really see you using that like so the [TS]

01:05:29   question everyone had is why why does [TS]

01:05:30   this have a wrist strap and the iphone [TS]

01:05:34   doesn't what is you're at you're asking [TS]

01:05:38   me why as I'm asking you why do you [TS]

01:05:40   think why is this cuz it's for kids it's [TS]

01:05:41   for little kids kids need help so they [TS]

01:05:44   don't drop the electronics see this is a [TS]

01:05:48   case where only Apple knows the answer [TS]

01:05:49   because the to figure out that the value [TS]

01:05:51   of that theory is is the ipod touch [TS]

01:05:54   dropped more often than the iphone and [TS]

01:05:55   who knows that we of course it is [TS]

01:05:57   because kids have it they hold it kids [TS]

01:05:59   drop things that's that sounds good in [TS]

01:06:03   theory but I don't you know the I think [TS]

01:06:07   it but there are other aspects that I [TS]

01:06:09   can think about like who is more likely [TS]

01:06:11   to be walking over a surface that will [TS]

01:06:14   cause a crack while using their device [TS]

01:06:16   like people using their phone are more [TS]

01:06:18   likely to be on the go using their [TS]

01:06:20   device than a kid I always picture them [TS]

01:06:22   sitting on a couch or something like [TS]

01:06:23   they're not running down the sidewalk [TS]

01:06:25   with their ipod touch their their [TS]

01:06:26   stationary or in some place with the [TS]

01:06:29   soft surface whereas people with iphones [TS]

01:06:30   are using it all day during work and the [TS]

01:06:32   commute and stuff like that and it seems [TS]

01:06:35   more like that they would drop them [TS]

01:06:36   there now kids obviously a less [TS]

01:06:37   responsible and they [TS]

01:06:38   like leave them on the couch and you sit [TS]

01:06:39   on them and stuff like that but I can go [TS]

01:06:41   either way on that I'd have to see [TS]

01:06:42   numbers have to see apples repair [TS]

01:06:44   numbers a pretty no percentage of ipod [TS]

01:06:46   touches sold that come back due to it [TS]

01:06:49   with damage due to you know user neglect [TS]

01:06:51   not even weather was done by a kid or [TS]

01:06:53   not ah yeah i mean that's that's the [TS]

01:06:56   best fighter I've heard is that the [TS]

01:06:57   wrist strap is there because the ipod [TS]

01:06:59   touch is marketed to younger audience [TS]

01:07:01   that's why they come in colors and stuff [TS]

01:07:02   like that and it's cheaper and you're [TS]

01:07:05   more likely to give one to a kid and [TS]

01:07:06   maybe this will help the kid not drop [TS]

01:07:08   but of course the real problem is [TS]

01:07:09   getting the kid to put on the wrist [TS]

01:07:11   strap is anyone with a wee knows you got [TS]

01:07:14   to be on top of them about keeping the [TS]

01:07:15   wrist strap on there because if left to [TS]

01:07:17   their own devices they will just forget [TS]

01:07:18   and it's not that important to them to [TS]

01:07:20   have the wrist drop and I trained my son [TS]

01:07:22   very well to put the wrist strap on but [TS]

01:07:24   occasionally still when i come in i'll [TS]

01:07:25   see him flipping that thing around you [TS]

01:07:27   can tell because you can hear the little [TS]

01:07:28   plastic nubbin in the middle of the [TS]

01:07:30   wrist wrap whacking against things you [TS]

01:07:32   know it should be should not be flying [TS]

01:07:33   around when he's waving his hand around [TS]

01:07:34   kids forget so i don't know if i use the [TS]

01:07:37   wrist strap but it's interesting they [TS]

01:07:38   devoted not just like it comes with this [TS]

01:07:40   trap it's not it's not like a thing you [TS]

01:07:42   have to buy after the fact for thirty [TS]

01:07:44   dollars or whatever it comes with the [TS]

01:07:45   wrist strap the wrist wrap is color [TS]

01:07:46   match to the thing and they dedicated [TS]

01:07:48   part of this design to this little flush [TS]

01:07:51   metal knob that you push in and it pops [TS]

01:07:54   up again popping up proud of the surface [TS]

01:07:56   and that's where you put the wrist drop [TS]

01:07:58   honestly it's like I'm like it's a [TS]

01:07:59   mechanical thing mechanical feature of [TS]

01:08:01   the device dedicated solely to not [TS]

01:08:05   marring the surface when you're not [TS]

01:08:06   using the restaurant so they wanted to [TS]

01:08:08   be beautiful and flush they didn't want [TS]

01:08:10   to put like a loop on it or a hook or [TS]

01:08:12   whatever there would be there when you [TS]

01:08:13   didn't have a thing that so instead they [TS]

01:08:14   have this little pop-up thing I really [TS]

01:08:16   want to play with one of those and see [TS]

01:08:17   what that's like and what its odds of [TS]

01:08:19   our of maintaining its functionality in [TS]

01:08:22   the face of sand and dust and other [TS]

01:08:23   things that might get into that area but [TS]

01:08:27   you know this this is like one of those [TS]

01:08:28   experiments like where they you know [TS]

01:08:30   take the buttons off the shuffle or make [TS]

01:08:31   the fat nano or something you're like [TS]

01:08:32   hmm I guess they'll put this is like [TS]

01:08:35   putting feelers out with a whole wrist [TS]

01:08:37   strap idea but if this is gangbusters [TS]

01:08:39   and people love it can you ever imagine [TS]

01:08:40   them selling like an iphone 6 with a [TS]

01:08:42   wrist strap no way the rigging wrist [TS]

01:08:45   straps are for kids does it imply a [TS]

01:08:49   decreased faculty [TS]

01:08:52   are lowered responsibilities like like [TS]

01:08:54   lowered expectations yeah like you know [TS]

01:08:57   okay guys well we know you're a klutz so [TS]

01:09:00   these are going to come the new iphone 6 [TS]

01:09:02   comes with wrist strap because iphone 6 [TS]

01:09:04   users cannot keep their hands and [TS]

01:09:05   there's things yeah it's kind of like [TS]

01:09:08   embarrassing i assume i will not use it [TS]

01:09:11   i'll probably get one of these ipod like [TS]

01:09:13   for you to try it and report back like [TS]

01:09:15   how does it I'm not how does that [TS]

01:09:18   manifest itself like I pick it up off [TS]

01:09:20   the table and I use it and they put it [TS]

01:09:21   back man do I pick it up off the table [TS]

01:09:23   and put their put the ramp on and then [TS]

01:09:25   use it to check Twitter then take the [TS]

01:09:26   wrist strap all I don't even think I [TS]

01:09:28   could do that it doesn't definitely [TS]

01:09:30   eliminate your concern about it [TS]

01:09:32   spontaneously sliding off the table [TS]

01:09:34   though oh but you know my concerns about [TS]

01:09:36   like putting on the arm of the couch and [TS]

01:09:38   stuff i don't have the wrist drop on [TS]

01:09:39   eyes i'm putting i think you would put [TS]

01:09:40   it on you keep it on you just let it [TS]

01:09:42   dangle yeah yeah at all at all times [TS]

01:09:45   it's on yeah well i'm watching this and [TS]

01:09:50   the colors it could be IM this way yeah [TS]

01:09:53   the colors I'm I don't like this phase [TS]

01:09:56   in Apple's color choices it's kind of [TS]

01:09:58   like the ps2 ports that we talked about [TS]

01:10:00   earlier these sort of washed out pastel [TS]

01:10:03   colors maybe that's like in fashion or [TS]

01:10:06   maybe it's part of the current theme but [TS]

01:10:07   compared to the the time when Apple was [TS]

01:10:10   Megan colored hardware actually you know [TS]

01:10:13   making waves as being one of the first [TS]

01:10:14   companies to start integrating fashion [TS]

01:10:17   sense into their hardware do you [TS]

01:10:20   remember the lifesaver imax lifesaver [TS]

01:10:24   what was the code name rather prefer oh [TS]

01:10:27   that that line of it yeah they come in [TS]

01:10:29   colors with all the ads they ass it's [TS]

01:10:31   not easy being green perhaps my apple [TS]

01:10:33   commercial ever yes I love Jim Henson [TS]

01:10:36   and Kermit and showing a green computer [TS]

01:10:38   and had you know they had the one with [TS]

01:10:39   the cream song for the white one those [TS]

01:10:41   colors were so much more bold before the [TS]

01:10:44   initial line of colors would like the [TS]

01:10:45   that you know lifesaver red or the the [TS]

01:10:49   emerald green or they you know those [TS]

01:10:51   were just saturated bold colors these [TS]

01:10:54   are like kind of like silver with like a [TS]

01:10:56   red tint Slyke for this way can you [TS]

01:10:59   imagine are you looking at these colors [TS]

01:11:01   now here the colored ipod touches yeah [TS]

01:11:03   can you imagine [TS]

01:11:05   are coming in any of these colors and [TS]

01:11:07   not looking hideous except for the black [TS]

01:11:08   even the black bow is kind of not great [TS]

01:11:10   but like that read like no sports car [TS]

01:11:12   would ever be that red it's practically [TS]

01:11:13   salmon it would just look terrible and [TS]

01:11:15   the yellow I mean maybe a Volkswagen [TS]

01:11:17   Beetle but even then it's just sort of a [TS]

01:11:19   tepid kind of like diluted lemonade piss [TS]

01:11:23   yellow it's not good and that blue like [TS]

01:11:26   it's not even a bold teal that you'd [TS]

01:11:28   want like a miata convertible or [TS]

01:11:29   something invert for it's just none of [TS]

01:11:32   these colors are that strike me as [TS]

01:11:36   colors that I want on my thing and it's [TS]

01:11:38   driving me and probably a lot of other [TS]

01:11:40   people to just give the black if the [TS]

01:11:41   black is not that the best seller on [TS]

01:11:42   this thing I will be shocked because [TS]

01:11:44   those all the colors like even the minis [TS]

01:11:46   and stuff like that I think again may I [TS]

01:11:48   know nothing about fashion so maybe I'm [TS]

01:11:50   wrong and maybe these colors are totally [TS]

01:11:52   in now people will love them in their [TS]

01:11:53   best-selling model will be like the [TS]

01:11:54   pinkish it's not even think of the [TS]

01:11:56   reddish one because people will think [TS]

01:11:57   it's pink but I ma if I get one of these [TS]

01:12:00   is gonna be black like that way you [TS]

01:12:02   don't have a choice now yeah it's got to [TS]

01:12:05   be black are you serious like it you [TS]

01:12:07   just people say the yellow was the worst [TS]

01:12:10   i actually think at least the yellow is [TS]

01:12:11   the most like yellow because yellow [TS]

01:12:12   itself was kind of a bright color i [TS]

01:12:14   think that the red is the worst like I [TS]

01:12:16   like red I my wife has a red nano like [TS]

01:12:18   the product red thing we was good was [TS]

01:12:20   repins they used to deep rich like blood [TS]

01:12:22   red and you know so aluminum sparkly red [TS]

01:12:24   that was good this is not good so thumbs [TS]

01:12:27   down in the colors I like the idea that [TS]

01:12:28   there are colors I don't like the colors [TS]

01:12:30   they picked same thing with the shuffles [TS]

01:12:31   shuffles have always been hard to find a [TS]

01:12:33   good color because they started to get [TS]

01:12:34   pale and gross looking and just I want [TS]

01:12:38   to return to saturated colors or maybe [TS]

01:12:41   just a dark color theme but again I'm [TS]

01:12:44   probably completely wrong about what [TS]

01:12:46   colors appeals to people because I have [TS]

01:12:47   not heard complaints about these colors [TS]

01:12:48   from a lot of people and I think people [TS]

01:12:49   just go into the store and say well I [TS]

01:12:50   pick that one I think the blue one I [TS]

01:12:52   think the green one whatever and they're [TS]

01:12:54   fine they don't care that that blue is [TS]

01:12:56   not a very strong blue at the Lumias as [TS]

01:13:00   the counterexample Lumia is going with [TS]

01:13:01   not just saturated color but also kind [TS]

01:13:03   of like the Lumias remind me of the 90s [TS]

01:13:05   again remember when everything was [TS]

01:13:06   fluorescent yeah that's coming back [TS]

01:13:08   that's back now I don't know if that's [TS]

01:13:10   been no I'm yeah I'm being told that [TS]

01:13:12   it's back right now who's telling you [TS]

01:13:13   but it's patties telling me that I'm i [TS]

01:13:16   don't know i don't flashing colors are [TS]

01:13:18   back [TS]

01:13:19   I plead complete ignorance preta that [TS]

01:13:20   could be the case also you can wear you [TS]

01:13:22   can wear jeans shirts now again and [TS]

01:13:26   skinny ties remember the kind of skinny [TS]

01:13:29   ties used I had little remembers getting [TS]

01:13:31   a little mesh it like the mesh woven [TS]

01:13:33   yeah I remember those with the straight [TS]

01:13:35   bottom that's back now did you save [TS]

01:13:37   yours I believe I never had bone with a [TS]

01:13:40   straight bottom but I did have skinny [TS]

01:13:41   ties yeah I don't have any of them [TS]

01:13:43   anymore and apparently if I had saved [TS]

01:13:46   them I would be the height of fashion [TS]

01:13:49   high end you in the chatroom lolz man [TS]

01:13:52   who says you asking them to go back to [TS]

01:13:54   college from 10 years ago 100-percent [TS]

01:13:56   red is not a color from 10 years ago [TS]

01:13:57   read below like it's not a fashion color [TS]

01:14:00   is the opposite of a fashion color it's [TS]

01:14:02   just it's just red I just turn on the [TS]

01:14:04   red pixels on your screen that's called [TS]

01:14:06   red and it made me fashion that those [TS]

01:14:08   colors get used a lot but it's not like [TS]

01:14:09   it's not like fluorescence where it say [TS]

01:14:11   its distinctive it's interesting it's [TS]

01:14:13   different it marks you as a period of [TS]

01:14:14   time just one hundred percent like [TS]

01:14:16   Ferraris Ferraris have been there have [TS]

01:14:18   been many different shades of Ferrari [TS]

01:14:19   red but all of them are clearly [TS]

01:14:21   recognizable as Ferrari red there's a [TS]

01:14:22   sort of a universality of the theme of [TS]

01:14:25   red sports car hmm and what you get are [TS]

01:14:28   the feds in between of like the teal [TS]

01:14:30   things and everyone's into silver or [TS]

01:14:32   matte black was a trend in sports cars [TS]

01:14:34   for a while yeah like those are the feds [TS]

01:14:36   but Ferrari red will never go out of [TS]

01:14:38   style never and I've also had he's [TS]

01:14:41   corrected me at the flash and serve our [TS]

01:14:42   height of fashion in Europe anyway yeah [TS]

01:14:47   this is this is what our audience to sit [TS]

01:14:48   for they are color so that their colors [TS]

01:14:51   it's a universal color red and under [TS]

01:14:53   percent a hundred percent red there are [TS]

01:14:55   many different reds for Ferraris but all [TS]

01:14:57   would you get a red one know John you [TS]

01:14:59   wouldn't get a red ipod touch hell yes I [TS]

01:15:01   would good you would get it can to get [TS]

01:15:02   this project red or whatever that thing [TS]

01:15:04   is don't think I thought you mean a meta [TS]

01:15:06   Ferrari oh of course if Ferrari would be [TS]

01:15:09   red I mean come on obviously no ipod [TS]

01:15:11   touch I don't look down to anybody who [TS]

01:15:14   buys a different color Ferrari cuz fries [TS]

01:15:15   do look good in many different colors [TS]

01:15:16   yeah if you get one chance to buy a [TS]

01:15:18   Ferrari as far as I'm concerned I'm [TS]

01:15:20   getting a rib because it what cars can [TS]

01:15:21   you get in red and not be like that's to [TS]

01:15:24   be a Ferrari like you get a Corvette in [TS]

01:15:26   red it's like man if you get some other [TS]

01:15:28   sports car dread is like no but if you [TS]

01:15:29   get a Ferrari that's the one car you can [TS]

01:15:31   get in red and [TS]

01:15:32   be a shame you're like it's a Ferrari [TS]

01:15:33   it's coming in red but no dad ipod touch [TS]

01:15:37   i could get the black and i'm gonna put [TS]

01:15:38   a case on it i'm not even gonna see this [TS]

01:15:40   which is all the more reason why it [TS]

01:15:41   should be you know blacks kind of like [TS]

01:15:44   the background color alright I got one [TS]

01:15:49   more one more thing here when we do our [TS]

01:15:51   than I do our last sponsor right now [TS]

01:15:52   just drop it in ok mailchimp commies [TS]

01:15:55   email newsletters longtime sponsor these [TS]

01:15:57   guys are great I mean I used their [TS]

01:16:00   service years and years and years ago [TS]

01:16:02   and they have been i think the longest [TS]

01:16:04   running five by five sponsor that we've [TS]

01:16:06   ever had and if you want to do [TS]

01:16:08   newsletters this is the only this is the [TS]

01:16:11   only place to go MailChimp they help you [TS]

01:16:14   design them you can use their templates [TS]

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01:16:20   do great whatever they have a solution [TS]

01:16:23   for you and they make it super easy to [TS]

01:16:26   send these things they even have these [TS]

01:16:28   really cool tools that will show you [TS]

01:16:30   what your newsletter is going to look [TS]

01:16:31   like across pretty much every single [TS]

01:16:33   like email client in the world they walk [TS]

01:16:36   you through creating the text only [TS]

01:16:37   versions for those people like John who [TS]

01:16:40   you know browse mail at the UNIX command [TS]

01:16:42   line and all of these things are there [TS]

01:16:45   and they're built in they have tons and [TS]

01:16:46   tons of guides that help you create [TS]

01:16:48   newsletters that are going to be [TS]

01:16:49   interesting that are going to be not [TS]

01:16:51   marked as spam I mean all of this is [TS]

01:16:53   there and they have these really cool [TS]

01:16:54   analytics that shows you and when your [TS]

01:16:57   when your newsletter has been opened and [TS]

01:17:00   by who and how it's being sent down and [TS]

01:17:02   they have iOS apps to go along with this [TS]

01:17:03   stuff it's just super super cool they've [TS]

01:17:05   thought of everything they've got ways [TS]

01:17:07   for you to integrate mail sending into [TS]

01:17:09   your applications at your building with [TS]

01:17:12   their mandrel service they've got code [TS]

01:17:14   that you can just drop into an iOS or an [TS]

01:17:16   Android app that will let people sign up [TS]

01:17:17   for your newsletter right within the app [TS]

01:17:19   you name it and it's still really really [TS]

01:17:22   good time to sign up why because you can [TS]

01:17:24   send two thousand emails to 12,000 [TS]

01:17:26   people for free and you can do this [TS]

01:17:28   forever with their free forever plan [TS]

01:17:31   check them out support the show [TS]

01:17:33   MailChimp calm / 5 by 5 thanks very much [TS]

01:17:35   to MailChimp for making this show [TS]

01:17:37   possible as sue them and the chat room [TS]

01:17:42   points out that the product red ipod [TS]

01:17:43   touch still exists and is still in nice [TS]

01:17:46   that traded one hundred percent red so [TS]

01:17:47   you can still get that red one it does [TS]

01:17:50   look the way I think red should look [TS]

01:17:52   maybe doesn't look quite as deep as the [TS]

01:17:54   old ipod nanos but it could just be as a [TS]

01:17:56   photography so I'm relieved to see that [TS]

01:17:58   I still wouldn't get mine in red but if [TS]

01:18:00   I had to buy one for someone else that [TS]

01:18:01   didn't like black or didn't like silver [TS]

01:18:03   by the way the silver 1i think let me [TS]

01:18:05   click on that yeah the reason you don't [TS]

01:18:06   get the silver one is good as the white [TS]

01:18:08   front like I don't mind the back of the [TS]

01:18:10   silver ipod touch but then the front is [TS]

01:18:11   white and that's a snow girl for me ah [TS]

01:18:13   the rest of the front of the red one is [TS]

01:18:15   white as well which is kind of a shame [TS]

01:18:17   of stones looking like a candy cane [TS]

01:18:18   instead of something nice but the back [TS]

01:18:20   is the true deep red that I want it so [TS]

01:18:22   so there you go it's not it's not all [TS]

01:18:25   terrible but it's not great either if [TS]

01:18:27   you could get that red one with a black [TS]

01:18:28   front that might look nice I might [TS]

01:18:30   consider that one but they don't make it [TS]

01:18:31   alright final final bit from apples and [TS]

01:18:34   a husband in two weeks ago that we were [TS]

01:18:36   winding our way through slowly and [TS]

01:18:37   painfully is the new ipod min as i [TS]

01:18:42   mentioned earlier the ipod nano has been [TS]

01:18:44   another sort of playground for Apple [TS]

01:18:46   where they did the fat nano if you lined [TS]

01:18:48   up all the nanos from the beginning of [TS]

01:18:50   time to now if you would not guess that [TS]

01:18:52   these are all the same product if they [TS]

01:18:54   didn't all just share the name because [TS]

01:18:55   it started off as like kind of tall and [TS]

01:18:57   vertical it's like that's what an ipod [TS]

01:18:59   and it was it's really skinny tall and [TS]

01:19:00   vertical then I got fat and then [TS]

01:19:02   eventually got square with a touchscreen [TS]

01:19:03   and it's just like you know what is the [TS]

01:19:05   ipod nano is just yeah but nano is a the [TS]

01:19:09   product the ipod that Apple makes it's [TS]

01:19:11   this it's this price point and it is [TS]

01:19:15   smaller than the ones that is smaller [TS]

01:19:16   than a classic that's basically the only [TS]

01:19:19   defining characteristic of now small [TS]

01:19:20   that an iPod Touch smaller than a [TS]

01:19:22   classic and hits like 150 dollar price [TS]

01:19:24   point more or less up and down from [TS]

01:19:26   there now looking at this nano I have to [TS]

01:19:30   say again not having seen in person only [TS]

01:19:32   looking at photographs but they're very [TS]

01:19:33   high res photographs and their apples [TS]

01:19:35   photographs so I'm assuming they're [TS]

01:19:36   showing the device in the best possible [TS]

01:19:37   light it looks as if some crappy Asian [TS]

01:19:42   mp3 player was given to apples product [TS]

01:19:45   photography team I said look we know [TS]

01:19:47   this thing is a hideous monstrosity but [TS]

01:19:49   we're going to give it to the best [TS]

01:19:50   product for drivers in the world and 3d [TS]

01:19:52   render people and so does make it look [TS]

01:19:53   as good you can [TS]

01:19:55   but this thing does not look apple like [TS]

01:19:57   in any way to me in particular that [TS]

01:20:00   volume rocker slits which looks like [TS]

01:20:02   it's right from the 80s right off of a [TS]

01:20:04   sony walkman like where it's got the [TS]

01:20:06   plus and minus and it's a single switch [TS]

01:20:08   and it's like little scooped out like [TS]

01:20:11   that looks right from the ACE it does [TS]

01:20:13   not look like an apple product at all to [TS]

01:20:15   me the overall shape of this thing is [TS]

01:20:17   not distinctive or strong it is [TS]

01:20:20   basically like if you looked at it in [TS]

01:20:22   profile it's like a a rectangle with [TS]

01:20:25   rounded end caps more or less on our [TS]

01:20:26   capsule-shaped right so that's that's [TS]

01:20:27   the profile this thing but it is not [TS]

01:20:30   that shape is not strongly communicated [TS]

01:20:33   in the design that to compare it to the [TS]

01:20:34   old nanos which was similar was like a [TS]

01:20:36   sort of a the cross section was exactly [TS]

01:20:40   the same and had curved edges and was [TS]

01:20:42   straight up and down straight front [TS]

01:20:43   straight back that one was like a single [TS]

01:20:46   solid pieces of aluminum curved into [TS]

01:20:49   that shape and extruded and that was [TS]

01:20:51   communicated through the whole device [TS]

01:20:52   right this one has that faceplate [TS]

01:20:54   they'll sort of Lumia looking face plate [TS]

01:20:56   that's sort of a different color and a [TS]

01:20:58   rounded rectangle inside a square [TS]

01:21:00   rectangle like this is hard to explain [TS]

01:21:02   without someone looking at but if you [TS]

01:21:03   look at it head-on it's a perfect [TS]

01:21:04   rectangle with sharp edges inset into [TS]

01:21:06   that is a white rectangle with curved [TS]

01:21:09   edges and it's just it breaks up the [TS]

01:21:12   design does not and that stupid rocker [TS]

01:21:15   thing on the side does not say it's not [TS]

01:21:17   pure to it's true to its form like [TS]

01:21:19   Johnny I aviso he's talking about how [TS]

01:21:20   they were making the the sunflower imac [TS]

01:21:22   the one that had the horizontal base [TS]

01:21:24   shaped like a dome and then like the arm [TS]

01:21:25   and the thing like let each piece be [TS]

01:21:27   true to itself the the body of the [TS]

01:21:28   computer is squat and flatten close to [TS]

01:21:30   the ground and the screen is very thin [TS]

01:21:32   and light and floating in the air none [TS]

01:21:34   of these parts of nano are true to [TS]

01:21:35   themselves just this is a kind of [TS]

01:21:37   mongrel thing that doesn't say anything [TS]

01:21:41   to me with its form except for I you [TS]

01:21:45   know I I'm not an apple product and then [TS]

01:21:49   the home button the home button with the [TS]

01:21:50   circular thing on it it also says Asian [TS]

01:21:53   rip off to me because like this oh it's [TS]

01:21:54   got the circle because the shape inside [TS]

01:21:56   the home button is supposed to reflect [TS]

01:21:57   the shape of the little icons that you [TS]

01:21:59   hit on the screen so on the iphone it's [TS]

01:22:02   a rounded rectangle there's all little [TS]

01:22:03   applications your iPhone or rounded [TS]

01:22:05   rectangles now these are round little [TS]

01:22:06   circles right and so they put a circle [TS]

01:22:09   thing but it looks for all the world [TS]

01:22:10   like someone made a bed asian knockoff [TS]

01:22:12   of an apple project I can there's got [TS]

01:22:14   slightly wrong like oh you know and you [TS]

01:22:15   put some that outline in the middle yeah [TS]

01:22:17   I think it's a circle just go with that [TS]

01:22:18   right that's what it looks like in same [TS]

01:22:20   thing with the icons on the screen it's [TS]

01:22:21   like okay well we can't do the rounded [TS]

01:22:23   rectangles that would look too much like [TS]

01:22:24   Apple let's just do these circle things [TS]

01:22:25   and of course the reason they do these [TS]

01:22:27   circle things is because this thing is [TS]

01:22:28   not running iOS at least as far as I [TS]

01:22:30   read anywhere i'm sort of sure if it was [TS]

01:22:31   I would have read it already but [TS]

01:22:32   regardless even if it was running on iOS [TS]

01:22:34   it doesn't run iOS applications it comes [TS]

01:22:37   with applications you can't add more to [TS]

01:22:39   it as far as i know i'm assuming it's [TS]

01:22:41   running that proprietary OS that the [TS]

01:22:43   previous nano ran there was i mean maybe [TS]

01:22:45   it's even drive from that pic so stuff [TS]

01:22:47   remember the pic so companies and [TS]

01:22:48   examples operating systems for its [TS]

01:22:50   original so what's going on what's going [TS]

01:22:52   on there it's that time again alright [TS]

01:22:56   it's not it's not my heart it's the [TS]

01:22:58   neighbor's yard pay don't have that much [TS]

01:22:59   land so the neighbors are close to me [TS]

01:23:00   and what can you do we're almost done [TS]

01:23:03   here alright Oh what's a little leaf [TS]

01:23:05   blowing between friends so that's a [TS]

01:23:07   staple of the likely network I feel like [TS]

01:23:09   I like it a lot yeah I never did get to [TS]

01:23:12   get the sanding in the banging from [TS]

01:23:14   Marco but the leaf blowers you universal [TS]

01:23:16   yeah yeah so this is not running iOS I'm [TS]

01:23:20   assuming now and so it has it can't look [TS]

01:23:22   like an iOS device when people will buy [TS]

01:23:24   it and think oh I can put my favorite [TS]

01:23:26   app on there i can put angry birds in [TS]

01:23:27   there and they'll get it and realize [TS]

01:23:28   they just a temp Wi-Fi or any other [TS]

01:23:29   network connection be no you can't put [TS]

01:23:31   your apps on there it just has apps that [TS]

01:23:33   it comes with so I understand the need [TS]

01:23:34   to make sure there's no confusion and [TS]

01:23:38   customers minds but it looks for all the [TS]

01:23:40   world like a ripoff of an Apple device [TS]

01:23:41   that's crappier and it kind of is [TS]

01:23:43   because you would like to put apps on [TS]

01:23:44   there like you're gonna give this thing [TS]

01:23:45   a big touchscreen not quite as big as an [TS]

01:23:47   old ipod touch touchscreen but it's [TS]

01:23:49   bigger than the little tiny touch screen [TS]

01:23:50   and you're gonna make me tap on things [TS]

01:23:52   to launch them and stuff and you're [TS]

01:23:53   gonna give me a home button it's like so [TS]

01:23:55   close you're so close right so the [TS]

01:23:57   question in my mind is ignoring the [TS]

01:23:59   physical design of this which I'm sure [TS]

01:24:00   will change in a generation or two and [TS]

01:24:02   we'll just all forget about this one [TS]

01:24:03   like the fat nano right when does the [TS]

01:24:06   Nano go iOS I mean I'm assuming it go to [TS]

01:24:10   a point as soon as they're able to make [TS]

01:24:13   one hundred and fifty dollar device that [TS]

01:24:14   runs iOS the going iOS means all sorts [TS]

01:24:16   of things means you got to be able to [TS]

01:24:17   use the app store you got to have [TS]

01:24:18   networking is like it's basically got to [TS]

01:24:20   have the capabilities of an ipod touch [TS]

01:24:21   you have to put why [TS]

01:24:22   by in there you have to put a cpu that's [TS]

01:24:24   capable of running whatever the current [TS]

01:24:25   version of iOS is you have to put enough [TS]

01:24:27   RAM there to do that yeah a big enough [TS]

01:24:29   screen so that people don't have to you [TS]

01:24:30   know resize their apps so basically [TS]

01:24:32   becomes like this is ever go iOS or does [TS]

01:24:34   it come look like a third platform where [TS]

01:24:36   you've got ipad apps it's getting [TS]

01:24:38   confusing your ipad apps and you have [TS]

01:24:40   iphone apps those are clearly two [TS]

01:24:41   different things and ipad app is not an [TS]

01:24:42   iphone app they're different things like [TS]

01:24:44   they could look entirely I know you can [TS]

01:24:45   make universal apps but from the user [TS]

01:24:47   interface perspective Apple would like [TS]

01:24:48   you to make two different app [TS]

01:24:50   experiences for the same platforms even [TS]

01:24:52   if it's in a universal app now you have [TS]

01:24:54   tall and short iphone screens so that's [TS]

01:24:57   another difference that in platforms but [TS]

01:25:00   that I'm sure that will eventually go [TS]

01:25:02   away and they'll all be taller right and [TS]

01:25:03   then we are assuming there's gonna be [TS]

01:25:06   the ipad mini thing but those are just [TS]

01:25:07   gonna be ipad app so you're okay there [TS]

01:25:09   but if they did I've if the ipad ipod [TS]

01:25:11   nano when iOS now you definitely need [TS]

01:25:13   another category of applications you [TS]

01:25:15   can't run phone apps on it you can't run [TS]

01:25:18   a pet ipad apps on you've only can only [TS]

01:25:20   run on ipod nano apps on it because if [TS]

01:25:22   you make the screen big enough to run [TS]

01:25:24   iphone apps then doesn't it just become [TS]

01:25:26   an ipod touch like how it stops being [TS]

01:25:28   the Nano then like now you're just [TS]

01:25:29   making a different ipod touch right and [TS]

01:25:31   that doesn't make sense to me so i don't [TS]

01:25:35   know i like i thought there was a chance [TS]

01:25:37   that they would try to make a go iOS [TS]

01:25:39   this time around and maybe like just it [TS]

01:25:40   uses iOS under covers but you don't know [TS]

01:25:42   that you can't load apps onto and stuff [TS]

01:25:43   like that just to make it easier for [TS]

01:25:44   them internally because i got to think [TS]

01:25:46   again the team that does the OS for the [TS]

01:25:48   ipod nanos i'm sure they're all nice [TS]

01:25:49   people but it seems like they're not [TS]

01:25:51   unlike the glory project right well [TS]

01:25:53   still you know they're still making a [TS]

01:25:55   device it a lot of people use them going [TS]

01:25:59   to be appreciative of that well yeah [TS]

01:26:01   it's a it's not like it's not like the [TS]

01:26:03   number one project but it's not like [TS]

01:26:05   it's bad oh I only write the OS for like [TS]

01:26:08   it one of apple's best selling products [TS]

01:26:10   like oh wow what a crap job you have [TS]

01:26:12   it's not like microsoft kin team right [TS]

01:26:15   Green you work really hard and make [TS]

01:26:18   something that actually is interesting [TS]

01:26:19   they just can it like two weeks later [TS]

01:26:20   okay it's not that bad but yeah Apple is [TS]

01:26:24   such a focused company than like mac and [TS]

01:26:27   iOS like that's all they do you know [TS]

01:26:29   their TV thing runs iOS because like [TS]

01:26:31   they just and in the mac and iOS are [TS]

01:26:33   still basically based on the same [TS]

01:26:34   platform it's all darwin under the [TS]

01:26:35   covers is so much sharing it's like all [TS]

01:26:37   the wood behind one hour there's so much [TS]

01:26:39   apples corporate philosophy and then [TS]

01:26:40   these little weird things off to the [TS]

01:26:43   side it and TV the TV boxes are really [TS]

01:26:45   interesting because they originally ran [TS]

01:26:47   a variant of Mac OS and switched to a [TS]

01:26:49   baron of iOS right you know their [TS]

01:26:51   product strategies just at the platform [TS]

01:26:53   but it's always been one of those two [TS]

01:26:54   big big platforms that they do and then [TS]

01:26:58   like the ipods and the nano is like [TS]

01:27:00   first the ipods like oh that doesn't run [TS]

01:27:02   OS it's just you know kind of interface [TS]

01:27:03   with a little click wheel but eventually [TS]

01:27:04   everything becomes an OS and it seems [TS]

01:27:07   inevitable that apple will have to [TS]

01:27:08   address the ipod mount of either [TS]

01:27:09   canada's a product or folded into the [TS]

01:27:12   ipod touch or make a third platform for [TS]

01:27:14   small things and i was actually excited [TS]

01:27:16   about the idea of it's staying in that [TS]

01:27:18   small watch size and basically morphing [TS]

01:27:19   into a SmartWatch because that would [TS]

01:27:22   truly be a different platform and you [TS]

01:27:24   wouldn't be tempted to try to run like [TS]

01:27:25   iphone apps and stuff on it like but [TS]

01:27:27   that apparently was not meant to me who [TS]

01:27:29   knows maybe we'll switch back to it you [TS]

01:27:30   know we did have the diversion into the [TS]

01:27:33   button lyst shuffle and then Apple [TS]

01:27:34   change it in mind went back so this [TS]

01:27:35   there's nothing preventing apple from [TS]

01:27:37   trying this hideous thing out for a [TS]

01:27:39   while and then going back to the little [TS]

01:27:40   watch size nano in the next generation I [TS]

01:27:43   don't particularly recommend that i do [TS]

01:27:45   recommend they make this device and look [TS]

01:27:47   better and i'm not a big fan of the [TS]

01:27:52   little circle button type things sounds [TS]

01:27:57   like that's all I've got in the Nano [TS]

01:27:58   that is my least favorite product from [TS]

01:28:00   the announcement by far but you know I'm [TS]

01:28:03   sure they'll sell a lot of them and it's [TS]

01:28:05   fine it's just it's just the ipod nano i [TS]

01:28:07   wonder what the future holds for that [TS]

01:28:12   because they'd like you said they do [TS]

01:28:13   experiment a lot with that and I I don't [TS]

01:28:16   i think i think it's almost like we [TS]

01:28:19   should expect a complete redesign of it [TS]

01:28:21   every every year so every couple of [TS]

01:28:24   years yeah i'm like why do they keep [TS]

01:28:26   read it seems like they keep read a tiny [TS]

01:28:27   but they haven't i mean i guess they [TS]

01:28:30   want to make it better but like they [TS]

01:28:31   haven't even decided like what their [TS]

01:28:33   goals are because this is totally [TS]

01:28:34   different than a little watch thing like [TS]

01:28:35   it's like our goal is to make it as [TS]

01:28:36   small as possible okay that's not our [TS]

01:28:38   goal this time because it's not the [TS]

01:28:39   smallest possible thing they made it [TS]

01:28:40   bigger so think of a big screen on it I [TS]

01:28:42   don't know they're the girls keep [TS]

01:28:45   changing but the price point has not [TS]

01:28:46   changed like that's the thing that [TS]

01:28:47   unifies this product it's a thing it's [TS]

01:28:49   smaller than the big things and cheaper [TS]

01:28:51   than the expensive things but not a [TS]

01:28:53   shuffle right the shuffle like has been [TS]

01:28:56   more standardized like I really like [TS]

01:28:58   that gum stick shuffle the original one [TS]

01:28:59   long skinny things yeah so we can make [TS]

01:29:01   it really small with a clip well I got [TS]

01:29:02   one yeah and then they went too far and [TS]

01:29:04   got rid of all the buttons nice okay [TS]

01:29:05   let's back up again so the shuffle is [TS]

01:29:07   kind of like back in a groove now like [TS]

01:29:08   what will happen with the shuffle it'll [TS]

01:29:10   go away or we'll just stick with this [TS]

01:29:12   design like this like it's a small [TS]

01:29:15   square with a little clip on it and [TS]

01:29:17   maybe it'll change the stuff that's on [TS]

01:29:18   the front of it but yeah I do a lot of [TS]

01:29:22   my listening most of my pockets [TS]

01:29:23   listening actually on a shuffle on a [TS]

01:29:24   series of shuffles that I've had because [TS]

01:29:26   they tend to die painful deaths because [TS]

01:29:28   they're so small and can easily be [TS]

01:29:29   washed and dropped and stepped on other [TS]

01:29:31   things like that all right one thirty I [TS]

01:29:35   think we're done we did 88 minutes I [TS]

01:29:39   mean that's not is that enough it's like [TS]

01:29:42   a machine it's enough man it's like an [TS]

01:29:43   there we go where these short shows [TS]

01:29:45   again 130 that's a short show all right [TS]

01:29:47   all right then well you can follow John [TS]

01:29:50   siracusa on twitter SI RAC USA he's also [TS]

01:29:53   on the alpha dot net and dan benjamin on [TS]

01:29:56   twitter and dan on that alpha that app [TS]

01:29:59   that net thing which do you use that [TS]

01:30:01   Johnny's still using that yeah actually [TS]

01:30:03   have a thing on in my notes may will do [TS]

01:30:05   for the next show but a topic related to [TS]

01:30:08   that I still use it alright so that's it [TS]

01:30:13   and we want to say thanks very much our [TS]

01:30:14   sponsors and listen we haven't [TS]

01:30:15   encouraged people to do this for a while [TS]

01:30:16   but you can rate the show rate and [TS]

01:30:19   review the show by going just to iTunes [TS]

01:30:22   and searching for hypercritical of [TS]

01:30:24   course you need an account and then you [TS]

01:30:25   can go and write the show and it helps [TS]

01:30:27   really helps promote the show and helps [TS]

01:30:29   new the sooners find the show's things [TS]

01:30:32   are very important we appreciate so [TS]

01:30:36   thank you very much for doing that John [TS]

01:30:37   you have a really good week you to them [TS]

01:30:40   take care I [TS]

01:30:43   [Music] [TS]

01:30:51   you [TS]