91: Adolescence
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when I touch you you move the cursor
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this is hypercritical a weekly talk show
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remaining on exactly what is wrong in
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the world of Apple and related
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technologies and businesses nothing is
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so perfect that it cannot be annihilated
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by my co-host John Siracusa I'm Dan
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Benjamin today is Friday October 26 2012
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this is episode number 91 of
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hypercritical we would like to say thank
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you very very much to our three sponsors
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shutterstock.com MailChimp calm and
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hover com but also like to mention that
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bandwidth for this episode in all of the
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episodes here in this glorious month of
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October have been provided by cash
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fly.com these guys have the fastest CDN
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in the business how do I know because we
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use them and if you downloaded the show
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you used them check them out at cash
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flow calm and let them know that you
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heard about it here on five by five
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hello John Siracusa how are you this
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fine friday afternoon or morning really
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I'm just fine good sound good today
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would you change nothing okay got stuff
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to talk about today don't say that man
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let's go whoo a little tiny bit of
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follow-up and then we'll dive into what
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must be discussed okay last show we
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talked about microsoft surface for a bit
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and there was one point that i had in my
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notes that i somehow missed when we were
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discussing the memory size of you know
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the surface versus the potential ipad
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and stuff like that sure and how the
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surface start at 32 I believe anyway um
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the the salient point that I was missing
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is that someone interviewed I think it
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was actually on a reddit I am one of
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those interview things someone from the
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surface team is interviewed there and
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they're asking how big like the OS
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install is on the surface and apparently
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the surface uses 12 gigs for the OS or
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something like that how really so on the
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32 gig model you know you got you got
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nothing you got 21 20 20 left all right
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if you can imagine a 16 gig if iOS took
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up that much room a 16 gig ipad would
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that really be a four gig ipad so iOS
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seems to have a big advantage in OS size
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and that actually should factor in it
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when you buy like one of these devices
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16 gigs 32 gig or whatever you don't get
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all that space you know it's going to
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come pre-installed with apps and also
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pre-installed with the OS but you
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assumed it like yeah mostly it'll be
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free right but in the case of windows 8
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on the surface be aware that it may be a
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little bit bigger than you think and the
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final bit here is from jared williams
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who notes that the Microsoft service
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will only be sold online and at
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Microsoft stores not in traditional
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retail stores like best buy and that's
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news to me that's interesting that
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they're not even bother selling it
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through a reseller this could be a move
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to promote their own stores it could be
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something to make a third-party tablet
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makers feel better oh hey we're not
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competing with you guys you'll you know
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would result in our own stores and like
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these little kiosks in the mall but you
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know we're not going to try to compete
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with you in the big box retailers so I'm
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not sure with the strategy is there but
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it's interesting that's all the fall
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that's it one video I didn't go through
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and do all my right I have a bunch more
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follow-up but I figure have so many
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things to talk about on this show I
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didn't want to overwhelm it with
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follow-up otherwise the thing would go
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long as I have fall upon the f-15 and
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all sorts of other stuff but no time for
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it today ok so today we're going to talk
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about the apple event that happened was
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it yesterday day before Tuesday it was
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on Tuesday yeah the 23rd the 23rd of
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October 2012 yeah and there was a lot in
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this event a lot more than many of us
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thought they would be I don't know what
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order you want to discuss things in in
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my notes there in the order that they
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were presented I like I like that I like
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that because i actually think some of
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them will have more to say about then
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than others and then if we go in the
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order that they went then people can
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follow along by watching and pause it
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know if that's going to happen but all
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right so we'll start with the new
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13-inch macbook pro
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which was your darling that you
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predicted for the the previous event and
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didn't show ran this this time it showed
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up Oh are you surprised when you fun it
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showed up or you're like a Pepsi I know
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it was gonna be well I mean I'd heard I
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had heard the rumors leading up again to
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this one I I mean what's interesting is
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for a while there Apple was having
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product specific events and they would
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have and famously the iphone you know
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they would have a specific product they
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did it with the iphone they did with the
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ipad and I it's interesting that they
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had so many different device
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announcements at this one and what was
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also interesting was he they even talked
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about I want to get too far ahead of it
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but they even talked about like the Mac
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Mini which really just received just a
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little bit of a speed bump in storage
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bump and there was really nothing much
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to talk about and yet they still
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announced it so I don't know to me that
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would that was a little interesting but
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I I think they just had the 13-inch
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ready so they announced it so I was not
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really surprised um but I think I felt
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like it was overdue I felt like they
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wanted to announce it last time and for
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some reason maybe supply or whatever but
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couldn't yeah that tension between like
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those two kinds of events that it used
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to be like when they were at macworld
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expo and in WABC in some respects is
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like oh they'll there's going to be a
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smorgasbord of stuff here it's not just
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gonna be one thing but then these
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special events that you're right they
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started doing these things where it's
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like this is going to be all about the
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whatever and even if they have other
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stuff to announce they be like our we're
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not going to talk about on stage will
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silently bump it or maybe they'll give
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it one slide briefly but this felt more
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like an old Mac world keynote where they
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just they had a whole bunch of stuff and
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they sort of built to the one the big
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one that they wanted to talk about but
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the other things that came before were
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not insignificant I mean if you think
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about this announcement versus the wwc
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keynote this year they were similar in
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volume maybe there was even more and
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more important stuff in this one
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hardware-wise anyway not software that's
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also why it felt like an old one because
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the old ones used to be like all about
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hardware at least in the beginning when
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their software wasn't really anything
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they wanted to brag about the beginning
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of the jobs to our before Mac os10 had
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sort of settled in so the 13-inch I mean
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it's what we expected it's the it's like
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the 15-inch retina macbook pro but
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13-inch so it can be a little bit
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thinner the screen is smaller there's
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some disappointing aspects of it some of
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the chat room is already complained
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about the fact that the eight gigs ram
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is the max that you can get on this
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thing which is really is kind of like is
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that a pro that is that a macbook pro
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you know it seems like you should be
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able to Jan I didn't edit and
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double-checking this like I'm going to
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you know configure your macbook pro
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13-inch on the store and I must I'm
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going to the wrong page that let me see
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me see if that's actually the case
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because I have trouble even believing
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this no I don't that Ram option no it's
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like a sealed I've got this thing here
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and I'm looking at it now there's a
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macbook pro with retina display and now
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that's when you got a macbook pro let's
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see what you can do if you buy now I now
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13 inch yeah look at that yeah you can
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pick cpu you can pick storage and
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accessories but nothing about ram and
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you know obviously it's soldered onto
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the board and Rayla stuff like it is a
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30 inch but 15 inch gave you a choice 8
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or 16 right the 13 inch here it comes
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with four gigs of ram at the 2.5
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gigahertz speed and then at the 2.9
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gigahertz it which is 1499 it is eight
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gigs and that's that's it numbers gigs
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now are you looking at the right thing
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yeah i'm looking at the right thing for
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four gigs hang on no come on i'll hang
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on a click the wrong one you take eight
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gigs on both of them yeah you're right i
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was looking at the non right now sorry
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alright 1699 1999 with Retina Display
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eight gigs both can't configure yeah
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that and that is that is disappointing
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like I'm happy that all the minimums are
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now eight but I'm not happy that the
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maximum is eight on this thing it's
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really thin it's about point seven five
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inches which is like twenty percent
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thinner than the old one right the most
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interesting about is really light like
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3.5 pounds they lost a pound like it's
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starting to push down into not into
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macbook air territory quite yet but it
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starts to change how that machine feel
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like we're all waiting around for a
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retina MacBook garum and as we discussed
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on past shows my theory as to why they
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can't do that is because it's just not
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enough room and it's getting a little
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package for a battery big enough to
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power retina display so don't get that
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sorted out eventually but while while we
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wait if you you know pump a little iron
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this 13-inch MacBook Pro could be a
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reasonable proxy / 13 inch macbook air
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it's not super light and super skinny
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like the air is but still I bet it
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crosses some threshold from feeling like
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you're hanging around a big brick to
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feeling like you're carrying around
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something that's pretty thin a lot like
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even the 15 inch now 15 ish feels too
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much like a lunch tray to to make you
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feel like it's small but this one this
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looks like a really nice machine except
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for the RAM thing yep USB 3 is now going
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everywhere on the Mac line so this thing
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is you know it's going to Thunderbolt
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ports USB 3 the dual mics which they're
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also throwing everywhere on the line i
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guess for mountain lions dictation
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features i can do noise cancellation and
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stuff to make the speech better not the
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microphones are super high quality and
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they're actually in kind of a weird spot
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on the side of the machine but to Mike's
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is better than one and hdmi out you know
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all the modern things we expect it mazes
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me kind of that the SD card slot keeps
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hanging on you know like they never put
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CF slots and their thing so just sort of
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picked a winner it's like OSD I don't it
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is SD like the big giant winner in the
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camera space like who's using SD cards
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people with cameras I don't see a lot of
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people using them like we see people
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using USB thumb drives as they're like
[TS]
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◼
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little solid-state storage they carry
[TS]
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◼
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around ah but I was under the impression
[TS]
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◼
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at least last time I was looking into
[TS]
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◼
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this that CF is still has some reasons
[TS]
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◼
►
for pro people to use it and this is a
[TS]
00:10:50
◼
►
macbook pro but anyway it is kind of
[TS]
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◼
►
surprising to me but surprisingly when
[TS]
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◼
►
SD card slot slot started to appear on
[TS]
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◼
►
max it's kind of surprising to me that
[TS]
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◼
►
they continue to be there because Apple
[TS]
00:11:01
◼
►
is so ruthless about removing ports that
[TS]
00:11:03
◼
►
they don't want
[TS]
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◼
►
no firewire or anything on this like
[TS]
00:11:05
◼
►
fire wire is done we've got sundar bolt
[TS]
00:11:06
◼
►
now and USB 3 God every time I look at
[TS]
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◼
►
these machines I think about the Mac Pro
[TS]
00:11:13
◼
►
that you could buy which does not have
[TS]
00:11:15
◼
►
USB 3 does not have Thunderbolt that's
[TS]
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◼
►
depressing alright the retina display is
[TS]
00:11:22
◼
►
exactly what you saw just a double the
[TS]
00:11:23
◼
►
old display 2560 by 1600 and I have to
[TS]
00:11:28
◼
►
say like I've seen lots of 15 inch
[TS]
00:11:30
◼
►
retinas a friend of mine at work had one
[TS]
00:11:32
◼
►
SAT right next to me for a while so I
[TS]
00:11:34
◼
►
look it is and I've seen a bunch of
[TS]
00:11:36
◼
►
other ones and that really is such a
[TS]
00:11:38
◼
►
nice screen like you've seen it yourself
[TS]
00:11:39
◼
►
like you said is the only screen that
[TS]
00:11:41
◼
►
you've used in years that doesn't
[TS]
00:11:42
◼
►
actually give you eye strain desktop
[TS]
00:11:44
◼
►
laptop anything and I'm I really like
[TS]
00:11:48
◼
►
that screen it has all the aspects of it
[TS]
00:11:51
◼
►
that that I wish the desktops is why I
[TS]
00:11:54
◼
►
like when they went all glossy
[TS]
00:11:55
◼
►
everywhere we all complain well the
[TS]
00:11:57
◼
►
retina is has far less glare the other
[TS]
00:12:00
◼
►
ones it doesn't have the glass over the
[TS]
00:12:01
◼
►
top of it and I don't know if it has an
[TS]
00:12:02
◼
►
anti-glare coating this one I believe
[TS]
00:12:04
◼
►
does but if there's less glare like even
[TS]
00:12:07
◼
►
on the 50 inch there's just less glare
[TS]
00:12:09
◼
►
there's no air gap between some glass
[TS]
00:12:11
◼
►
thing covering the display it really
[TS]
00:12:13
◼
►
does look like the pixels are up on the
[TS]
00:12:15
◼
►
surface they said that about the the
[TS]
00:12:16
◼
►
iPhone 4 or 4s or whenever they
[TS]
00:12:18
◼
►
laminated that thing and I didn't really
[TS]
00:12:20
◼
►
see it there but I see it on the 15-inch
[TS]
00:12:22
◼
►
macbook pro retina I'm assuming you'll
[TS]
00:12:25
◼
►
see it on the 13 as well the downside to
[TS]
00:12:28
◼
►
that is the durability issue is kind of
[TS]
00:12:31
◼
►
scary if you drop your keys on the
[TS]
00:12:32
◼
►
screen of your old macbook pro and it
[TS]
00:12:36
◼
►
scratches that glass they can replace
[TS]
00:12:37
◼
►
that front glass for you but if you drop
[TS]
00:12:39
◼
►
your keys on the screen of one of these
[TS]
00:12:41
◼
►
retina models that screen that glass is
[TS]
00:12:43
◼
►
laminated to the screen and if you want
[TS]
00:12:45
◼
►
that scratch to go away you got to pay
[TS]
00:12:46
◼
►
for an entire new screen which is not
[TS]
00:12:48
◼
►
going to be cheap so that's that's the
[TS]
00:12:52
◼
►
price you pay for having a much much
[TS]
00:12:53
◼
►
nicer looking screen you got to be a
[TS]
00:12:54
◼
►
little bit more careful with it and the
[TS]
00:12:58
◼
►
thing about these screens is that if you
[TS]
00:13:00
◼
►
use like one of those hacks when those
[TS]
00:13:01
◼
►
resolution hacks to put it into sort of
[TS]
00:13:03
◼
►
native 1x mode where one point is 1
[TS]
00:13:06
◼
►
pixel on a Retina display which Apple
[TS]
00:13:08
◼
►
wisely does not allow you to do but if
[TS]
00:13:10
◼
►
you do that everything becomes
[TS]
00:13:12
◼
►
microscopic and you think boy now it's
[TS]
00:13:14
◼
►
all blurry I can't see anything but if
[TS]
00:13:16
◼
►
lean really close to the screen or you
[TS]
00:13:18
◼
►
get like a run of the jeweler loupe
[TS]
00:13:19
◼
►
things or whatever you can see it's not
[TS]
00:13:21
◼
►
that it's blurry is that your vision is
[TS]
00:13:22
◼
►
blurry if you go put your nose right its
[TS]
00:13:25
◼
►
screen you can see oh yeah there they
[TS]
00:13:26
◼
►
are all the little fine details crisply
[TS]
00:13:28
◼
►
drawn in tiny pixels that are you know
[TS]
00:13:31
◼
►
it's too small for the eye to see it
[TS]
00:13:33
◼
►
really is amazing um and yeah whereas
[TS]
00:13:38
◼
►
where is my desktop display it's like
[TS]
00:13:40
◼
►
this where where is it ends in a secret
[TS]
00:13:43
◼
►
lab somewhere deep in the bowels of
[TS]
00:13:46
◼
►
Apple yeah mac pro 2013 Tim Cook says
[TS]
00:13:50
◼
►
once again not that there will be a new
[TS]
00:13:52
◼
►
mac pro 2013 but that people who are
[TS]
00:13:55
◼
►
disappointed that there is no mac pro
[TS]
00:13:57
◼
►
apple will have something for them in
[TS]
00:13:59
◼
►
2013 i could just could just be faster
[TS]
00:14:03
◼
►
cpu could be the middle finger yea vote
[TS]
00:14:07
◼
►
anyway i patiently wait for 2013
[TS]
00:14:10
◼
►
contained wait and so they show the
[TS]
00:14:12
◼
►
little thing here's the macbook lineup
[TS]
00:14:13
◼
►
now they've got the heir of the pro and
[TS]
00:14:15
◼
►
the pro with retina display like they
[TS]
00:14:17
◼
►
lumped it into those three bins the
[TS]
00:14:19
◼
►
heirs and the pros are all basically you
[TS]
00:14:20
◼
►
know by implication non-retina because
[TS]
00:14:23
◼
►
they're still selling the 13-inch non
[TS]
00:14:25
◼
►
retina macbook pro on the 15 inch
[TS]
00:14:27
◼
►
non-retina mac or probably guessed for
[TS]
00:14:28
◼
►
people who want optical drives or for
[TS]
00:14:31
◼
►
people who can't afford the the ones
[TS]
00:14:33
◼
►
that have the retina display but it is a
[TS]
00:14:35
◼
►
pretty good spread of price like the air
[TS]
00:14:37
◼
►
started a thousand the macbook pros
[TS]
00:14:39
◼
►
without retina start at 1200 and the
[TS]
00:14:41
◼
►
with retina started 1700 and the visual
[TS]
00:14:44
◼
►
identity is like there's black frames
[TS]
00:14:47
◼
►
around the pros retina and non-retina
[TS]
00:14:48
◼
►
like around the screen and the air is
[TS]
00:14:51
◼
►
still have like the aluminium color
[TS]
00:14:53
◼
►
around the screen and much thicker
[TS]
00:14:54
◼
►
border around the air so it kind of
[TS]
00:14:56
◼
►
makes them look older and cheaper you
[TS]
00:14:57
◼
►
know they're getting kind of long in the
[TS]
00:15:00
◼
►
tooth but uh I i said it's there if that
[TS]
00:15:03
◼
►
is I think a very intentional I think
[TS]
00:15:04
◼
►
that's the distinction it's if it's a
[TS]
00:15:06
◼
►
Retina Display currently if it's a
[TS]
00:15:10
◼
►
Retina Display it's going to get the
[TS]
00:15:11
◼
►
beautiful black border and if it is the
[TS]
00:15:14
◼
►
air it's not but the non-retina pros
[TS]
00:15:17
◼
►
still have the blood more enjoy his
[TS]
00:15:18
◼
►
gambling lack is like is like pro pro or
[TS]
00:15:21
◼
►
it could be a transition what we'll find
[TS]
00:15:23
◼
►
out when the retina has come out if they
[TS]
00:15:25
◼
►
have suddenly have a black border around
[TS]
00:15:26
◼
►
them then there was just the new look
[TS]
00:15:27
◼
►
they were going to our
[TS]
00:15:28
◼
►
took a while to transition but thickness
[TS]
00:15:30
◼
►
order that makes it look cheaper kind of
[TS]
00:15:32
◼
►
John were you as surprised a little bit
[TS]
00:15:34
◼
►
by the fact that the macbook pros
[TS]
00:15:37
◼
►
non-retina are still there were you
[TS]
00:15:40
◼
►
expecting them to be replaced because
[TS]
00:15:41
◼
►
there's not much difference in price
[TS]
00:15:43
◼
►
there's only in the case of the 13-inch
[TS]
00:15:46
◼
►
I think there's only maybe 150 to 200
[TS]
00:15:49
◼
►
bucks difference in price I'm not saying
[TS]
00:15:51
◼
►
that's not a lot of money to spend a
[TS]
00:15:53
◼
►
difference on a computer but do you
[TS]
00:15:56
◼
►
think that the non retina macbook pros
[TS]
00:15:58
◼
►
are selling well would you buy if you
[TS]
00:16:00
◼
►
were buying a laptop today and you
[TS]
00:16:02
◼
►
decided it wasn't an air is there really
[TS]
00:16:04
◼
►
much of a decision for you like wood
[TS]
00:16:06
◼
►
could you see people buying a 13-inch
[TS]
00:16:10
◼
►
MacBook Pro without retina and my
[TS]
00:16:14
◼
►
impression right now is the non-retina
[TS]
00:16:15
◼
►
pros are still around for the same
[TS]
00:16:16
◼
►
reason the 17-inch was still around with
[TS]
00:16:18
◼
►
that with the pc card slot for such a
[TS]
00:16:19
◼
►
long time remember those years though
[TS]
00:16:21
◼
►
he's like and if you still want a pc
[TS]
00:16:23
◼
►
card slot you're forced to get the 7th
[TS]
00:16:25
◼
►
like that battleship hung around for it
[TS]
00:16:26
◼
►
seemed like a really long time and we
[TS]
00:16:27
◼
►
just stopped paying attention to it but
[TS]
00:16:29
◼
►
i think there was a class of customer
[TS]
00:16:30
◼
►
who wanted that machine an apple was
[TS]
00:16:32
◼
►
giving them an extra year or two or
[TS]
00:16:34
◼
►
wherever it was for them to phase out
[TS]
00:16:36
◼
►
and i feel like this is the same way but
[TS]
00:16:37
◼
►
in this case it's with the optical drive
[TS]
00:16:39
◼
►
like it's the only reason you would
[TS]
00:16:40
◼
►
really buy those not not because they're
[TS]
00:16:42
◼
►
cheaper like you know i think it's
[TS]
00:16:46
◼
►
because the optical drive because as you
[TS]
00:16:47
◼
►
said if someone is buying a pro a couple
[TS]
00:16:49
◼
►
hundred dollars like as they need it for
[TS]
00:16:50
◼
►
their work a couple hundred dollars
[TS]
00:16:52
◼
►
isn't a big deal and if you don't need
[TS]
00:16:53
◼
►
it for your work well an error is
[TS]
00:16:55
◼
►
probably a better machine for you
[TS]
00:16:56
◼
►
because who cares if it has all this big
[TS]
00:16:58
◼
►
fancy power and everything and the
[TS]
00:17:00
◼
►
larger screen stuff like that so uh
[TS]
00:17:02
◼
►
who's going to be still buying those
[TS]
00:17:04
◼
►
it's like well it is people who are both
[TS]
00:17:07
◼
►
price conscious and still want the
[TS]
00:17:08
◼
►
optical drive one important person who's
[TS]
00:17:10
◼
►
like this is my mother who loves the
[TS]
00:17:12
◼
►
optical drive and she has a current 13
[TS]
00:17:14
◼
►
inch or a pre retina 13-inch MacBook Pro
[TS]
00:17:17
◼
►
and she uses the opp to drive all time
[TS]
00:17:20
◼
►
she rents audio books from the library
[TS]
00:17:22
◼
►
and puts them into her drive there and
[TS]
00:17:25
◼
►
she gets netflix movies on disk and puts
[TS]
00:17:27
◼
►
them in and watches them on her laptop
[TS]
00:17:28
◼
►
I've all my dad watches sports or
[TS]
00:17:30
◼
►
cooking shows and without that optical
[TS]
00:17:33
◼
►
drive it's you know you've got a problem
[TS]
00:17:36
◼
►
like I've told her them going away she's
[TS]
00:17:37
◼
►
like well just gonna keep using this one
[TS]
00:17:39
◼
►
until they all go away you know I'm
[TS]
00:17:40
◼
►
there they're slowly going away so if
[TS]
00:17:42
◼
►
if she was in the market for a new and
[TS]
00:17:43
◼
►
she's not her thing is working fine but
[TS]
00:17:44
◼
►
if she was she would definitely buy the
[TS]
00:17:46
◼
►
ones that with the absolute drive
[TS]
00:17:47
◼
►
because they're a little bit cheaper and
[TS]
00:17:48
◼
►
you know she doesn't to spend too much
[TS]
00:17:50
◼
►
money and they had the optical drive so
[TS]
00:17:51
◼
►
these those pro still serve a purpose
[TS]
00:17:54
◼
►
for some period of time to sort of
[TS]
00:17:56
◼
►
transition the the people who really
[TS]
00:17:59
◼
►
want an optical drive of it and I think
[TS]
00:18:01
◼
►
it does help them flush out there the
[TS]
00:18:03
◼
►
price points even if people end up
[TS]
00:18:04
◼
►
bouncing to the lower or higher end and
[TS]
00:18:06
◼
►
don't actually land on a little middle
[TS]
00:18:07
◼
►
and it's nice to have a range you don't
[TS]
00:18:09
◼
►
want to jump right from the air is to
[TS]
00:18:11
◼
►
like a seventeen hundred dollar pro with
[TS]
00:18:12
◼
►
retina right yeah you're getting one of
[TS]
00:18:16
◼
►
these 13 inch ones right I hate laptops
[TS]
00:18:19
◼
►
I don't like laptops ah but it's yeah
[TS]
00:18:21
◼
►
that's nice machine looks where can we
[TS]
00:18:24
◼
►
do our first sponsor before you continue
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00:18:26
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go for it shutterstock.com 20 million
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00:18:36
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want to put to get a little package of
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00:18:37
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00:18:38
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site John I do you can say no I have not
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00:18:41
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you have not well you're not right now
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creating anything new that would require
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images or vectors or illustrations or
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video clips but if you are this could be
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an iOS app could be a website you could
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00:18:52
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be want to make some swag for you you're
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00:18:55
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going to run a booth over at the
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00:18:56
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macworld right not me you're not running
[TS]
00:18:59
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the booth no no booth all right well if
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00:19:01
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you are you may want to get some artwork
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you may want to have some things on
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display this is the place to go you get
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00:19:06
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a global image collection they're adding
[TS]
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ten thousand images a day from folks who
[TS]
00:19:10
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are all over the whole world you have
[TS]
00:19:13
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truly international image library to
[TS]
00:19:17
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choose from you can download them in any
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00:19:19
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size you pay one price you get the
[TS]
00:19:21
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highest quality images for one price and
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00:19:24
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nickel and dime you and even have an
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00:19:26
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ipad app that you can use to help
[TS]
00:19:28
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collect and manage your light your
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00:19:30
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lightboxes you're going through this
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00:19:31
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thing you're saying I want this one I
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00:19:33
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want this one this one you put them in
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00:19:34
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your lightbox you organize them you
[TS]
00:19:36
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create a package and you buy it you just
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00:19:37
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get one image if you want or you can get
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00:19:39
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a subscription it's whatever you want
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00:19:41
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your design shop you always need stuff
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00:19:42
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like this subscribe it's cheaper or you
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00:19:45
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just want one image because it's a
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00:19:46
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coming up on Halloween you get a blog
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00:19:48
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[TS]
00:20:01
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do it all over at shutter stock dot-com
[TS]
00:20:06
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dan sent me ten is the code thanks very
[TS]
00:20:08
◼
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much them for making this show possible
[TS]
00:20:10
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go check it out you'll like it all right
[TS]
00:20:14
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please continue sir this is the day of
[TS]
00:20:17
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construction trucks driving about my
[TS]
00:20:18
◼
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house I don't know where they're going
[TS]
00:20:19
◼
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but what's going on in your neighborhood
[TS]
00:20:21
◼
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they want to go somewhere at least
[TS]
00:20:22
◼
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they're not stopping the D
[TS]
00:20:23
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gentrification of your neighborhood has
[TS]
00:20:25
◼
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begun it could be street cleaners I
[TS]
00:20:27
◼
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haven't checked okay but they're noisy
[TS]
00:20:29
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all right Oh Mac Mini the mac mini I'm a
[TS]
00:20:34
◼
►
big fan of the mac mini John let's play
[TS]
00:20:37
◼
►
the this would never have happened to
[TS]
00:20:39
◼
►
Steve Jobs was a lot because that's such
[TS]
00:20:41
◼
►
a fun game to play it is a fun game and
[TS]
00:20:43
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in case to be absolutely clear to the
[TS]
00:20:46
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►
people at this a game is ridiculous I
[TS]
00:20:48
◼
►
don't like I haven't yet to read a
[TS]
00:20:50
◼
►
single intelligent thing said in the
[TS]
00:20:53
◼
►
context of this wouldn't have happened a
[TS]
00:20:54
◼
►
Steve Jobs is a lot I don't not not sure
[TS]
00:20:56
◼
►
anything children can be said in that
[TS]
00:20:58
◼
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context but ah I'm doing mrs. joke when
[TS]
00:21:02
◼
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Phil Schiller said you knew there'd be
[TS]
00:21:04
◼
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something called many in this
[TS]
00:21:05
◼
►
presentation didn't you ah they never
[TS]
00:21:06
◼
►
would have spoiled the surprise of some
[TS]
00:21:08
◼
►
announcement later in a presentation of
[TS]
00:21:11
◼
►
Steve Jobs was alive that is the perfect
[TS]
00:21:13
◼
►
example that phenomenon because i'm
[TS]
00:21:15
◼
►
pretty sure Steve hub is it exactly that
[TS]
00:21:17
◼
►
same thing when he was alive which is
[TS]
00:21:18
◼
►
sort of the pattern for all these stupid
[TS]
00:21:20
◼
►
things but anyway that was cute um so
[TS]
00:21:23
◼
►
Mac Mini they Rev the Mac minion I'm
[TS]
00:21:26
◼
►
like I know we complain about the mac
[TS]
00:21:27
◼
►
pro with the mac mini if you were like a
[TS]
00:21:29
◼
►
big mac mini fan I guess Mac Mini Colo
[TS]
00:21:31
◼
►
probably is it's like when are we gonna
[TS]
00:21:34
◼
►
get a mini update what Apple feels like
[TS]
00:21:35
◼
►
it like cool your jets man you know this
[TS]
00:21:38
◼
►
is the macbook pros every year and I
[TS]
00:21:40
◼
►
like the laptop line every year they're
[TS]
00:21:41
◼
►
gonna do something with the laptop line
[TS]
00:21:43
◼
►
because those are their bread and butter
[TS]
00:21:44
◼
►
but the mac mini yeah you know but so
[TS]
00:21:49
◼
►
the thing with Mac Mini is like when
[TS]
00:21:50
◼
►
it's at the end of its life time you
[TS]
00:21:51
◼
►
really don't want to buy one because
[TS]
00:21:52
◼
►
when it gets revved it's a big leap from
[TS]
00:21:55
◼
►
the past one and this is an impressive
[TS]
00:21:57
◼
►
little machine alright so first the USB
[TS]
00:22:01
◼
►
3 of course for you as beasley 3 slots
[TS]
00:22:03
◼
►
firewire 800 still hanging on there yeah
[TS]
00:22:05
◼
►
what you got a weird that's really good
[TS]
00:22:09
◼
►
bolt port the Mac Mini has a Thunderbolt
[TS]
00:22:11
◼
►
port Mac Pro not so much hdmi you know
[TS]
00:22:13
◼
►
with the acknowledgement of the people
[TS]
00:22:14
◼
►
who want to use it attached to a TV
[TS]
00:22:15
◼
►
really fast CPUs I put a link in the
[TS]
00:22:19
◼
►
show notes of showing the benchmarks of
[TS]
00:22:20
◼
►
this thing and how depressingly it beats
[TS]
00:22:23
◼
►
some of the older mac pros in some
[TS]
00:22:25
◼
►
benchmarks the mac mini beating them at
[TS]
00:22:27
◼
►
back pros i think was like a 2009 mac
[TS]
00:22:29
◼
►
pro it is now faster than in some cpu
[TS]
00:22:31
◼
►
benchmarks up to 16 gigs ram 13-inch
[TS]
00:22:34
◼
►
retina MacBook Pro can have it but the
[TS]
00:22:35
◼
►
mac mini can and you know one terabyte
[TS]
00:22:39
◼
►
hard drive or 256 gig SSD and an option
[TS]
00:22:43
◼
►
for the fusion drive which we'll discuss
[TS]
00:22:44
◼
►
later these these minis I've thought
[TS]
00:22:47
◼
►
about getting a mini for just two
[TS]
00:22:49
◼
►
attached to my TV for a while the thing
[TS]
00:22:52
◼
►
that keeps stopping is one these are
[TS]
00:22:53
◼
►
pretty expensive like the mini I mean I
[TS]
00:22:56
◼
►
guess it's kind of stayed the same price
[TS]
00:22:57
◼
►
so it probably is going down but it's
[TS]
00:22:59
◼
►
not like you're getting a mini for 300
[TS]
00:23:01
◼
►
bucks you know once you get the men you
[TS]
00:23:02
◼
►
want you're pushing up close to a
[TS]
00:23:04
◼
►
thousand so it's not and it's not an
[TS]
00:23:07
◼
►
insignificant investment and second is
[TS]
00:23:09
◼
►
I'm still a little bit worried about fan
[TS]
00:23:10
◼
►
noise I don't have something always on
[TS]
00:23:12
◼
►
attached to my TV in my TV room adding
[TS]
00:23:14
◼
►
more fan ever hear that i have a lot of
[TS]
00:23:16
◼
►
mac minis you never hear the fans those
[TS]
00:23:18
◼
►
I'd be happier if it had no fan because
[TS]
00:23:20
◼
►
i love the apple TV yeah but i don't
[TS]
00:23:22
◼
►
think the fan maybe the Jackals on the
[TS]
00:23:24
◼
►
chat room can corroborate this or
[TS]
00:23:26
◼
►
dispute it but I unless I'm doing
[TS]
00:23:30
◼
►
something with flash I never hear the
[TS]
00:23:32
◼
►
fan of that thing yeah I'll bet it's
[TS]
00:23:34
◼
►
quiet but anyway I continue to to I the
[TS]
00:23:37
◼
►
mac mini warily maybe I can consider
[TS]
00:23:40
◼
►
getting one to attachment I just keep
[TS]
00:23:41
◼
►
hoping that like newer Apple TVs will
[TS]
00:23:43
◼
►
come out with no fans that do everything
[TS]
00:23:45
◼
►
that I would would be doing with the mac
[TS]
00:23:46
◼
►
mini oh right way that's cute it's a
[TS]
00:23:50
◼
►
nice little update thumbs up on that add
[TS]
00:23:54
◼
►
that extra how do you have any of those
[TS]
00:23:56
◼
►
anyone minis yeah no no I've always
[TS]
00:23:59
◼
►
avoided them what what if the update to
[TS]
00:24:01
◼
►
the mac pro is that they get rid of the
[TS]
00:24:03
◼
►
mac pro and they have a mini that has
[TS]
00:24:06
◼
►
just some kind of thing where you can
[TS]
00:24:07
◼
►
like a drobo style insert some drives
[TS]
00:24:09
◼
►
and and pci cards i'll be very upset
[TS]
00:24:13
◼
►
with Tim alright if you did that or on
[TS]
00:24:15
◼
►
her same basis and I'd say you know Tim
[TS]
00:24:16
◼
►
you said in 2013 you'd have something
[TS]
00:24:19
◼
►
for the people who are just wonder
[TS]
00:24:21
◼
►
there's no mac
[TS]
00:24:22
◼
►
this is not it and once again to
[TS]
00:24:24
◼
►
reiterate the reason you can't have this
[TS]
00:24:26
◼
►
fantasy scenario is because at least for
[TS]
00:24:28
◼
►
me and I suspect for other people as
[TS]
00:24:29
◼
►
well that the reason I want to Mac Pro
[TS]
00:24:31
◼
►
is because i want the fastest available
[TS]
00:24:33
◼
►
video card in there and the fastest
[TS]
00:24:37
◼
►
available video cards cannot run over
[TS]
00:24:38
◼
►
Thunderbolt because Thunderbolt does not
[TS]
00:24:40
◼
►
have enough bandwidth it's equivalent to
[TS]
00:24:43
◼
►
like what is like for pci express lanes
[TS]
00:24:45
◼
►
or something like that I remember the
[TS]
00:24:46
◼
►
exact numbers but the top end video
[TS]
00:24:47
◼
►
cards use more PCI Express Lanes than is
[TS]
00:24:50
◼
►
available in the current version of
[TS]
00:24:51
◼
►
Thunderbolt so everything else aside the
[TS]
00:24:54
◼
►
you know possible expensive having
[TS]
00:24:55
◼
►
external breakout boxes and stuff like
[TS]
00:24:57
◼
►
bad ball is just not it's just not
[TS]
00:24:58
◼
►
possible with current technology to get
[TS]
00:25:00
◼
►
the machine that I want and of course
[TS]
00:25:01
◼
►
the other people want mac pros you know
[TS]
00:25:04
◼
►
they want to put in big full-length pci
[TS]
00:25:05
◼
►
express cards again they probably need
[TS]
00:25:07
◼
►
more lanes even if you had a breakout
[TS]
00:25:08
◼
►
box it couldn't you know it's just less
[TS]
00:25:10
◼
►
convenient to have this big spaghetti of
[TS]
00:25:12
◼
►
boxes you know we don't want a little
[TS]
00:25:15
◼
►
neck mini and then connect to you know a
[TS]
00:25:16
◼
►
thunderbolt drive chassis where you can
[TS]
00:25:18
◼
►
put for hard drives and then connected
[TS]
00:25:20
◼
►
to another chassis where you can put two
[TS]
00:25:22
◼
►
pci cards for your video capture you end
[TS]
00:25:24
◼
►
up with this big spaghetti of boxes
[TS]
00:25:26
◼
►
connected with wires you like I can't
[TS]
00:25:28
◼
►
just package that in one really nice box
[TS]
00:25:30
◼
►
and give it to me now I fully expect the
[TS]
00:25:31
◼
►
new mac pro you know the optical drives
[TS]
00:25:33
◼
►
go away the case gets smaller SSDs
[TS]
00:25:37
◼
►
feature prominently in the pre-installed
[TS]
00:25:39
◼
►
hardware again we'll get to the fusion
[TS]
00:25:40
◼
►
drive in a little bit that's what I
[TS]
00:25:42
◼
►
expect of a new mac pro replacement and
[TS]
00:25:44
◼
►
by the way give me retina display and
[TS]
00:25:46
◼
►
some crazy video card that can actually
[TS]
00:25:47
◼
►
drive it over some kind of bus I'd like
[TS]
00:25:49
◼
►
whatever you got to do make it happen
[TS]
00:25:50
◼
►
right let's look we're all signed up for
[TS]
00:25:52
◼
►
for 2013 so um fingers crossed but for
[TS]
00:25:58
◼
►
now on the desktop realm we've got the
[TS]
00:26:00
◼
►
new imac with yes they said was like the
[TS]
00:26:02
◼
►
people consider the imac the flagship of
[TS]
00:26:04
◼
►
the neckline it's like you're just
[TS]
00:26:07
◼
►
you're just rolling over in your grave
[TS]
00:26:09
◼
►
when they said that I me it is like
[TS]
00:26:10
◼
►
psychologically like if you if you ask
[TS]
00:26:13
◼
►
the general public name a Mac they're
[TS]
00:26:14
◼
►
like the imac is that a Mac like that'll
[TS]
00:26:16
◼
►
come up so they know that it like but
[TS]
00:26:17
◼
►
you know the flagship does that mean it
[TS]
00:26:20
◼
►
is a faction well wait a minute the hold
[TS]
00:26:22
◼
►
on hang on ever since the day the imac
[TS]
00:26:26
◼
►
came out i would argue that that has
[TS]
00:26:28
◼
►
been their flagship mac that i'm at the
[TS]
00:26:30
◼
►
imac has always ever since that first
[TS]
00:26:32
◼
►
day that has been the mac and then
[TS]
00:26:36
◼
►
if you had a Steve Jobs and today if
[TS]
00:26:37
◼
►
you'd asked him cook and if you'd ask
[TS]
00:26:39
◼
►
most folks on the street if you if you
[TS]
00:26:42
◼
►
said imagine in your mind a Mac what do
[TS]
00:26:46
◼
►
you think of they're going to think of
[TS]
00:26:48
◼
►
an imac now you might not think of the
[TS]
00:26:50
◼
►
imac but i think most most people still
[TS]
00:26:53
◼
►
Sam Mac they're probably not going to
[TS]
00:26:55
◼
►
think of a laptop I think the thing your
[TS]
00:26:57
◼
►
laptop at this point it's fun yeah you
[TS]
00:26:59
◼
►
know what you mean you may have you may
[TS]
00:27:00
◼
►
have a good point there but I bet you
[TS]
00:27:03
◼
►
that there's more people on the street
[TS]
00:27:05
◼
►
who don't even know that Apple makes a
[TS]
00:27:07
◼
►
tower anymore oh yeah I'm sure that's
[TS]
00:27:09
◼
►
sir you know but like it uh it depends
[TS]
00:27:11
◼
►
on what you're different hey wait a
[TS]
00:27:12
◼
►
minute where where the where are the
[TS]
00:27:14
◼
►
towers in the in the apple store is
[TS]
00:27:17
◼
►
still there are they still there because
[TS]
00:27:18
◼
►
I remember you could walk in the apple
[TS]
00:27:19
◼
►
store and fifty percent of what you saw
[TS]
00:27:22
◼
►
where the towers sitting up on top of
[TS]
00:27:24
◼
►
the thing with the cinema displays next
[TS]
00:27:25
◼
►
to them and now it's all ipads iphones
[TS]
00:27:28
◼
►
and laptops and I wonder if you if
[TS]
00:27:32
◼
►
there's more than a couple of the towers
[TS]
00:27:36
◼
►
and they're jackals Andy you've been to
[TS]
00:27:37
◼
►
a i'm gerry only to apple store recently
[TS]
00:27:40
◼
►
you've been in there recently I'd be
[TS]
00:27:41
◼
►
shocked if there was more than two i can
[TS]
00:27:43
◼
►
remember say i think there might be one
[TS]
00:27:44
◼
►
I'd be surprised there's two yeah this
[TS]
00:27:47
◼
►
one does definitely one because I saw it
[TS]
00:27:49
◼
►
last time i was there which is like a
[TS]
00:27:50
◼
►
week ago right and if there's two
[TS]
00:27:51
◼
►
they're right next to each other I think
[TS]
00:27:53
◼
►
they used to be too and I think now
[TS]
00:27:54
◼
►
that's probably just one and then the
[TS]
00:27:56
◼
►
thing next to it is TV with a mini
[TS]
00:27:57
◼
►
connected to it or TV with an apple TV
[TS]
00:28:00
◼
►
connect to do or something but there's
[TS]
00:28:02
◼
►
still one I mean I don't care what's in
[TS]
00:28:03
◼
►
the apple store on the blind from the
[TS]
00:28:04
◼
►
apple store just you know do they know
[TS]
00:28:06
◼
►
what I want yeah but anyway in the
[TS]
00:28:09
◼
►
meantime imac they have a cool imac
[TS]
00:28:13
◼
►
evolution picture they showed the the
[TS]
00:28:15
◼
►
seven generations of imax all lined up
[TS]
00:28:17
◼
►
yeah and that was it was good for
[TS]
00:28:22
◼
►
getting across the message they want it
[TS]
00:28:23
◼
►
because you know there's the CRT ones
[TS]
00:28:24
◼
►
and it's like you know what can you do
[TS]
00:28:26
◼
►
CRT and then there was the the
[TS]
00:28:28
◼
►
transitional form where it was like we
[TS]
00:28:32
◼
►
didn't want to shove all the guts in the
[TS]
00:28:33
◼
►
back of the display because that makes
[TS]
00:28:35
◼
►
it all fat don't lampshade stop yeah yes
[TS]
00:28:37
◼
►
that you have a lampshade I did not
[TS]
00:28:40
◼
►
myself I had one and I should have kept
[TS]
00:28:41
◼
►
it on a wide and keep that thing yeah
[TS]
00:28:44
◼
►
that was a great machine I remember when
[TS]
00:28:45
◼
►
that design came out I saw it in person
[TS]
00:28:48
◼
►
I'm like I can't
[TS]
00:28:49
◼
►
you can buy this computer for the amount
[TS]
00:28:52
◼
►
of money they were selling it for
[TS]
00:28:53
◼
►
because it looks so expensive like that
[TS]
00:28:55
◼
►
ridiculous arm thing and the way it
[TS]
00:28:57
◼
►
worked and looked and it just looked
[TS]
00:28:59
◼
►
like an incredibly expensive product
[TS]
00:29:02
◼
►
like it look like oh this is you know
[TS]
00:29:03
◼
►
some crazy bang and olufsen thing and I
[TS]
00:29:05
◼
►
can't afford something business it was
[TS]
00:29:07
◼
►
like 1,200 bucks or whatever was I could
[TS]
00:29:09
◼
►
not believe that you could get it for
[TS]
00:29:10
◼
►
that price and so they were like let's
[TS]
00:29:12
◼
►
let's let each element be true to itself
[TS]
00:29:14
◼
►
so that we don't want to shovel the guts
[TS]
00:29:16
◼
►
in the back of the monitor because
[TS]
00:29:17
◼
►
that's you know the guts they should be
[TS]
00:29:19
◼
►
squatted note to the ground and so had
[TS]
00:29:21
◼
►
the little dome thing it was like it was
[TS]
00:29:22
◼
►
matt finish that's one of the only times
[TS]
00:29:24
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i can remember apple doing intentionally
[TS]
00:29:25
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like a very matte finish like matte
[TS]
00:29:27
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finish white very strange uh and then
[TS]
00:29:29
◼
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the monitor let's let the float in the
[TS]
00:29:31
◼
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air its essence is that it's thin and
[TS]
00:29:32
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free you know and so then they evolved
[TS]
00:29:34
◼
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it in the very next revision after the
[TS]
00:29:36
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►
lampshades I didn't do as well as they
[TS]
00:29:38
◼
►
had hoped they would do uh they said you
[TS]
00:29:41
◼
►
know we have the technology now to shove
[TS]
00:29:42
◼
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the guts on the back of the monitor
[TS]
00:29:43
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because then it's not that thick so they
[TS]
00:29:45
◼
►
show of the guts in the back of the
[TS]
00:29:46
◼
►
monitor and it was thicker than the old
[TS]
00:29:47
◼
►
floating monitor on the lampshade but
[TS]
00:29:50
◼
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they got progressively thinner they had
[TS]
00:29:52
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that little one i like the little brak
[TS]
00:29:55
◼
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little black dress model or you know the
[TS]
00:29:58
◼
►
car in black where they changed the back
[TS]
00:30:00
◼
►
of the imac to black and in profile it's
[TS]
00:30:02
◼
►
slimming the girl you see is the silver
[TS]
00:30:03
◼
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and the black disappears alright optical
[TS]
00:30:06
◼
►
illusions it's like when you hold your
[TS]
00:30:08
◼
►
fingers up in front of your eye and you
[TS]
00:30:10
◼
►
make a really really tiny little pin
[TS]
00:30:12
◼
►
hole in it improves your vision that's
[TS]
00:30:14
◼
►
not not the coalition but yes that's not
[TS]
00:30:16
◼
►
something you can do yeah alright then
[TS]
00:30:21
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►
they made the back back to all the minim
[TS]
00:30:23
◼
►
it's pretty thin on the current models
[TS]
00:30:24
◼
►
alright so then I said nay let's show
[TS]
00:30:26
◼
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you the new iMac and they put up a slide
[TS]
00:30:27
◼
►
that did this very careful reveal of the
[TS]
00:30:29
◼
►
edge of the imac coming up on the the
[TS]
00:30:32
◼
►
video on the slide it was super duper
[TS]
00:30:34
◼
►
thin and they showed the picture of it
[TS]
00:30:36
◼
►
which is also from that strange awkward
[TS]
00:30:38
◼
►
kind of angle showing look at this thin
[TS]
00:30:40
◼
►
edge it's five millimeters thin ah and
[TS]
00:30:43
◼
►
phil was very excited about that and
[TS]
00:30:45
◼
►
kept showing it in the show notes i have
[TS]
00:30:47
◼
►
linked to an image from our technical
[TS]
00:30:50
◼
►
article which i also linked that is a
[TS]
00:30:52
◼
►
picture taken by the arse guys when they
[TS]
00:30:54
◼
►
are at the apple sort of meet and greet
[TS]
00:30:59
◼
►
play with the hardware type thing and it
[TS]
00:31:01
◼
►
is not from that very careful angle
[TS]
00:31:03
◼
►
chosen to show only the thin edge and
[TS]
00:31:05
◼
►
not the back and you can see the the
[TS]
00:31:09
◼
►
back end of this thing I tweeted the
[TS]
00:31:12
◼
►
thing earlier it's like does this
[TS]
00:31:13
◼
►
aluminum back make me look fat because
[TS]
00:31:15
◼
►
many angles it looks like there's some
[TS]
00:31:18
◼
►
sort of bulge or tumor or you know this
[TS]
00:31:22
◼
►
junk in the trunk in the back of that
[TS]
00:31:24
◼
►
imac and the the thing about that thin
[TS]
00:31:28
◼
►
edge it's like what does that buy you
[TS]
00:31:29
◼
►
it's not a laptop dude do I really care
[TS]
00:31:31
◼
►
how thin the edge of the imac is if I
[TS]
00:31:35
◼
►
have to see this big lump in thing from
[TS]
00:31:37
◼
►
any angle where I happen to see the back
[TS]
00:31:38
◼
►
now Phil's right he brought up the
[TS]
00:31:40
◼
►
picture the old ways like look here's
[TS]
00:31:41
◼
►
the old one doesn't look humongous and
[TS]
00:31:43
◼
►
thick and ridiculous monks you see the
[TS]
00:31:44
◼
►
new one and is true it does you look at
[TS]
00:31:46
◼
►
it from the side you're like oh my it
[TS]
00:31:47
◼
►
starts to look like the old white imac
[TS]
00:31:49
◼
►
with everything on the back of the
[TS]
00:31:50
◼
►
monitor like man that thing just looks
[TS]
00:31:52
◼
►
like a giant battleship now compared to
[TS]
00:31:54
◼
►
this new one but at a certain point I
[TS]
00:31:56
◼
►
wouldn't want it to continue to
[TS]
00:31:59
◼
►
compromise the the insides of this thing
[TS]
00:32:03
◼
►
just to get the this the thin edge
[TS]
00:32:08
◼
►
because like I again beyond aesthetics I
[TS]
00:32:10
◼
►
just don't see what that buys you but
[TS]
00:32:12
◼
►
it's purely sort of as a vanity feature
[TS]
00:32:14
◼
►
it's purely a dozen less of a cool and
[TS]
00:32:17
◼
►
thin now if the whole thing was that
[TS]
00:32:18
◼
►
thin like then we're getting somewhere
[TS]
00:32:20
◼
►
like because then it's like oh that's
[TS]
00:32:21
◼
►
it's getting crazy really is completely
[TS]
00:32:23
◼
►
elemental but speaking of the elemental
[TS]
00:32:26
◼
►
stuff the next part of this which was
[TS]
00:32:27
◼
►
actually addressed on the thing is the
[TS]
00:32:29
◼
►
chin lots of people are talking about
[TS]
00:32:32
◼
►
this and apples like we love the chin
[TS]
00:32:33
◼
►
the question is why the hell does the
[TS]
00:32:35
◼
►
imac have a chant at all yeah it is not
[TS]
00:32:37
◼
►
there's no physical reason like you
[TS]
00:32:39
◼
►
could put all the guts in the back of it
[TS]
00:32:40
◼
►
there's nothing in the chin like the
[TS]
00:32:41
◼
►
chin is health then at this point
[TS]
00:32:42
◼
►
there's nothing of significance in there
[TS]
00:32:44
◼
►
you could put everything that's in and
[TS]
00:32:45
◼
►
I'm a completely behind the screen and
[TS]
00:32:47
◼
►
it would look like a really cool display
[TS]
00:32:49
◼
►
yeah do you think that's why they do it
[TS]
00:32:50
◼
►
so it does not look like a display so
[TS]
00:32:52
◼
►
this is the distinction between the imac
[TS]
00:32:54
◼
►
and and display yeah it's kind of weird
[TS]
00:32:56
◼
►
to me that they insist on that
[TS]
00:32:57
◼
►
distinction because for their iOS
[TS]
00:32:59
◼
►
devices they don't do that they don't
[TS]
00:33:01
◼
►
say we've got of an apple somewhere in
[TS]
00:33:02
◼
►
the front of this device right they say
[TS]
00:33:04
◼
►
like the whole front is just like it's
[TS]
00:33:05
◼
►
you all you see is the screen and if
[TS]
00:33:07
◼
►
they could you know if they only put
[TS]
00:33:09
◼
►
edges on there for you to grip and of
[TS]
00:33:11
◼
►
course you've got the home button but
[TS]
00:33:12
◼
►
there's no place like dedicated to
[TS]
00:33:13
◼
►
branding and the chin is dedicated to
[TS]
00:33:15
◼
►
branding is that it is a differentiation
[TS]
00:33:16
◼
►
and branding
[TS]
00:33:17
◼
►
you're not just looking at a monitor
[TS]
00:33:18
◼
►
this is an entire Apple computer see the
[TS]
00:33:20
◼
►
apple logo or in the middle there it's
[TS]
00:33:21
◼
►
an apple computer then chin keeps
[TS]
00:33:23
◼
►
getting smaller thinner less prominent
[TS]
00:33:25
◼
►
all that's all good things but maybe
[TS]
00:33:27
◼
►
they feel like if they take that away
[TS]
00:33:29
◼
►
there's not enough left to brand the
[TS]
00:33:32
◼
►
thing as an apple computer or as they
[TS]
00:33:34
◼
►
think iOS and the devices themselves are
[TS]
00:33:36
◼
►
iconic enough I might just start to look
[TS]
00:33:37
◼
►
like a monitor but anyway they did
[TS]
00:33:39
◼
►
emphasize that the back panel and the
[TS]
00:33:42
◼
►
chin are now like fuse together with
[TS]
00:33:43
◼
►
this what is it friction-stir welding
[TS]
00:33:45
◼
►
some crazy thing to basically make that
[TS]
00:33:47
◼
►
one piece which leads me to believe i
[TS]
00:33:48
◼
►
haven't seen not the ifixit teardown yet
[TS]
00:33:50
◼
►
actually they're not out yet so they
[TS]
00:33:51
◼
►
can't do one but it leads me to believe
[TS]
00:33:52
◼
►
that you've got to suction cup the glass
[TS]
00:33:55
◼
►
display part off and that's how you get
[TS]
00:33:58
◼
►
it all the insides like the back doesn't
[TS]
00:33:59
◼
►
come off the front comes off and it's
[TS]
00:34:02
◼
►
not glass it's fused to the right so the
[TS]
00:34:04
◼
►
display comes out and then you get it
[TS]
00:34:05
◼
►
all the guts of the thing now these
[TS]
00:34:09
◼
►
things are though to some degree a
[TS]
00:34:12
◼
►
little bit less well the the larger the
[TS]
00:34:16
◼
►
27-inch one can go up to 32 gigs which
[TS]
00:34:20
◼
►
is the first time in the history of the
[TS]
00:34:22
◼
►
imac unlike the the disappointing to you
[TS]
00:34:26
◼
►
13-inch MacBook Pro which can be only
[TS]
00:34:28
◼
►
retina which can be only eight this can
[TS]
00:34:31
◼
►
go up to 32 gigs in a supported Apple
[TS]
00:34:34
◼
►
configuration and apparently this is the
[TS]
00:34:36
◼
►
first time that Apple has supported such
[TS]
00:34:38
◼
►
a configuration that you could have gone
[TS]
00:34:40
◼
►
with like third-party RAM and upgraded
[TS]
00:34:43
◼
►
your imac to 32 gigs but it's not
[TS]
00:34:46
◼
►
supported by apple now it's sank fully
[TS]
00:34:48
◼
►
sanctioned yeah I think that's just
[TS]
00:34:51
◼
►
keeping pace with like current Ram
[TS]
00:34:52
◼
►
requirements like it is ridiculous for
[TS]
00:34:54
◼
►
any desktop machine to max out at 16
[TS]
00:34:57
◼
►
especially like the top of the line
[TS]
00:34:58
◼
►
because once you get a top-line imac
[TS]
00:35:00
◼
►
that's starting to get pretty expensive
[TS]
00:35:01
◼
►
this has led some people as I see like
[TS]
00:35:03
◼
►
that there the thing that replaces the
[TS]
00:35:05
◼
►
mac pro for you is just going to be a
[TS]
00:35:06
◼
►
really really fancy iMac I hope that's
[TS]
00:35:10
◼
►
not the case because I don't think
[TS]
00:35:12
◼
►
there's room in the back of a display to
[TS]
00:35:14
◼
►
put a extremely high-powered full length
[TS]
00:35:18
◼
►
of video card and you know these imacs
[TS]
00:35:20
◼
►
their laptops with the giant screen
[TS]
00:35:22
◼
►
attention exactly using laptop
[TS]
00:35:24
◼
►
motherboards laptop CPUs laptop GPUs for
[TS]
00:35:27
◼
►
the most part except for maybe like the
[TS]
00:35:29
◼
►
very top end one is probably too hot to
[TS]
00:35:31
◼
►
any laptop except for some crazy
[TS]
00:35:32
◼
►
alienware gaming thing but they're not
[TS]
00:35:35
◼
►
it's not desktop caliber stuff in there
[TS]
00:35:37
◼
►
it's certainly not the crazy server
[TS]
00:35:39
◼
►
caliber stuff that's in the Mac Pro's
[TS]
00:35:40
◼
►
you know ECC ram and server CPUs and all
[TS]
00:35:46
◼
►
that stuff um still the 21.5 inch on the
[TS]
00:35:51
◼
►
27-inch i think that the resolutions are
[TS]
00:35:53
◼
►
the same 2560 x 1440 for the 27-inch the
[TS]
00:35:58
◼
►
13-inch macbook pro retina has more
[TS]
00:36:00
◼
►
pixels than the biggest imac you can buy
[TS]
00:36:01
◼
►
again you know reten I maks-2013 we're
[TS]
00:36:05
◼
►
still waiting we're talking about that a
[TS]
00:36:06
◼
►
couple shows ago I didn't think they
[TS]
00:36:07
◼
►
would be here this year looks like they
[TS]
00:36:08
◼
►
won't be not really surprising the
[TS]
00:36:11
◼
►
27-inch is still a nice monitor even
[TS]
00:36:13
◼
►
when it's not retina but we're all just
[TS]
00:36:14
◼
►
waiting all right the anti-reflective
[TS]
00:36:17
◼
►
coating Leah this is the one they
[TS]
00:36:18
◼
►
emphasize the ID reflective coating on
[TS]
00:36:20
◼
►
with plasma deposition I like that I
[TS]
00:36:22
◼
►
like the lamination I like the
[TS]
00:36:23
◼
►
anti-reflective coating this this imac
[TS]
00:36:25
◼
►
really is the how Mike really has been
[TS]
00:36:27
◼
►
getting better and better the you know
[TS]
00:36:29
◼
►
ignoring the bulge and the thinnest and
[TS]
00:36:30
◼
►
silliness you sit in front of this thing
[TS]
00:36:31
◼
►
you just see a big display in front of
[TS]
00:36:33
◼
►
you it's all one piece it's light yes
[TS]
00:36:36
◼
►
it's a laptop slap to the back of the
[TS]
00:36:38
◼
►
monitor but it's a really nice laptop
[TS]
00:36:39
◼
►
slapped to the back of a really nice
[TS]
00:36:41
◼
►
money I think I'll have to see in a
[TS]
00:36:43
◼
►
person to decide how much the Bulge
[TS]
00:36:44
◼
►
bothers me aesthetically how are you
[TS]
00:36:46
◼
►
gonna be looking at the Bulge depends if
[TS]
00:36:49
◼
►
you're in an office you know see people
[TS]
00:36:50
◼
►
sitting around in the office and people
[TS]
00:36:51
◼
►
walking around the office they see the
[TS]
00:36:53
◼
►
backs of these machines a lot I mean
[TS]
00:36:54
◼
►
Apple makes the backs of them very nice
[TS]
00:36:56
◼
►
look like I have a 24 inch of Apple LED
[TS]
00:36:59
◼
►
display at work and most people just see
[TS]
00:37:00
◼
►
the back of it and the back of it looks
[TS]
00:37:01
◼
►
nice I think the back of this straight
[TS]
00:37:03
◼
►
arm will look nice but from the angle it
[TS]
00:37:05
◼
►
starts to look lump and I'll have to see
[TS]
00:37:06
◼
►
when a person I don't know and it just
[TS]
00:37:08
◼
►
bothers me because I'm I worry that if
[TS]
00:37:12
◼
►
you're gonna make compromises for
[TS]
00:37:13
◼
►
aesthetics make sure the aesthetics are
[TS]
00:37:15
◼
►
good right and I'm not sure they're
[TS]
00:37:17
◼
►
compromising much for the aesthetics but
[TS]
00:37:19
◼
►
I worry that's the trend like that
[TS]
00:37:20
◼
►
someday they're going to say let the
[TS]
00:37:21
◼
►
next one let's make it like the whole
[TS]
00:37:23
◼
►
thing five millimeters thick well to do
[TS]
00:37:24
◼
►
that we have to make you know these
[TS]
00:37:27
◼
►
silly compromises yeah I don't know and
[TS]
00:37:30
◼
►
at this point also i feel like the leg
[TS]
00:37:31
◼
►
that holds it up can we should shove the
[TS]
00:37:34
◼
►
internals into the five millimeter thick
[TS]
00:37:35
◼
►
legs that holds it up like what is that
[TS]
00:37:37
◼
►
like doing there seems like wasted space
[TS]
00:37:39
◼
►
can we get this this screen to levitate
[TS]
00:37:41
◼
►
it like they're really trying to boil
[TS]
00:37:44
◼
►
these things down to the
[TS]
00:37:45
◼
►
most essential like even the leg they
[TS]
00:37:46
◼
►
tapered the front of the leg like I'm
[TS]
00:37:47
◼
►
sitting in front of a 23 inch apple
[TS]
00:37:49
◼
►
cinema display now in the front of its
[TS]
00:37:51
◼
►
Littlefoot the little input is not
[TS]
00:37:53
◼
►
tapered it's just as thick but the front
[TS]
00:37:55
◼
►
edge as it is throughout the entire
[TS]
00:37:56
◼
►
thing and they several years ago they
[TS]
00:37:58
◼
►
tapered them all the tapered their the
[TS]
00:37:59
◼
►
imax and all the monitors stuff like
[TS]
00:38:01
◼
►
that because they just like how can we
[TS]
00:38:02
◼
►
reduce this DB even less than their it
[TS]
00:38:04
◼
►
so that's their mission and they
[TS]
00:38:07
◼
►
continue to execute on it the dual mics
[TS]
00:38:09
◼
►
appear on this one you got the USB three
[TS]
00:38:11
◼
►
two thunderbolt gig Ethernet SD card
[TS]
00:38:14
◼
►
still there still rocking the SD card of
[TS]
00:38:16
◼
►
course no optical i don't i wouldn't say
[TS]
00:38:20
◼
►
all they had to get rid of the optical
[TS]
00:38:21
◼
►
isn't it so thin no they're getting
[TS]
00:38:22
◼
►
really have to call no matter what don't
[TS]
00:38:23
◼
►
don't kid yourself and if it was it for
[TS]
00:38:29
◼
►
those of you who are stuck in the past
[TS]
00:38:30
◼
►
this is quoting phil schiller yes you
[TS]
00:38:31
◼
►
can get an optical drug so no
[TS]
00:38:34
◼
►
pussyfooting around that if you're stuck
[TS]
00:38:35
◼
►
in the past you can pay apple $79 for a
[TS]
00:38:38
◼
►
fifteen dollar drive mechanism and an
[TS]
00:38:41
◼
►
aluminum case gotta love the margins on
[TS]
00:38:44
◼
►
that one that's us be your super drive
[TS]
00:38:48
◼
►
but i mean with the desktop i think it's
[TS]
00:38:49
◼
►
reasonable like that's what i said to my
[TS]
00:38:51
◼
►
mother like you know they're getting rid
[TS]
00:38:52
◼
►
of all the optical drive so this
[TS]
00:38:53
◼
►
probably gonna be your last machine with
[TS]
00:38:54
◼
►
an optical drive I said you know they
[TS]
00:38:56
◼
►
sell an external one just like I'm not
[TS]
00:38:57
◼
►
going to do that because then if you
[TS]
00:38:58
◼
►
have laptops you like uses it on a
[TS]
00:38:59
◼
►
pillow on her lap on the couch in front
[TS]
00:39:01
◼
►
of the TV you can have this thing
[TS]
00:39:03
◼
►
dangling off of it off to the side it's
[TS]
00:39:04
◼
►
just silly but with the desktop if you
[TS]
00:39:07
◼
►
really need an optical drive you don't
[TS]
00:39:08
◼
►
have to get the Apple one for 80 bucks
[TS]
00:39:10
◼
►
likewise another one I'm sure you get
[TS]
00:39:12
◼
►
something that works but or just get the
[TS]
00:39:13
◼
►
Apple on for 80 bucks it looks nice and
[TS]
00:39:15
◼
►
matches the machine but that is reason
[TS]
00:39:16
◼
►
but you just put it down next to the
[TS]
00:39:17
◼
►
machine there's nothing else on your
[TS]
00:39:18
◼
►
desk like this is just what looks like
[TS]
00:39:20
◼
►
the monitor their wireless mouse and
[TS]
00:39:21
◼
►
keyboard it's a very clean environment
[TS]
00:39:24
◼
►
even though I hate that wireless
[TS]
00:39:25
◼
►
keyboard because of the half-size arrow
[TS]
00:39:26
◼
►
keys lack of home and end blah blah blah
[TS]
00:39:28
◼
►
but we and you know you're stuck you're
[TS]
00:39:31
◼
►
stuck with a keyboard you can't possibly
[TS]
00:39:32
◼
►
replace it yeah well I like what I'm
[TS]
00:39:35
◼
►
saying is I wish they had a full the
[TS]
00:39:36
◼
►
Apple you know aluminum keyboard the
[TS]
00:39:38
◼
►
full-size one yeah just make a wireless
[TS]
00:39:40
◼
►
version of that that's exactly you know
[TS]
00:39:42
◼
►
they used to have that the others right
[TS]
00:39:45
◼
►
they when they were white and plastic
[TS]
00:39:47
◼
►
curtain yeah yeah but you didn't do you
[TS]
00:39:49
◼
►
like those as much as aluminum no I
[TS]
00:39:51
◼
►
never liked those keyboards in fact my
[TS]
00:39:53
◼
►
macpro can't the whatever keyboard my
[TS]
00:39:55
◼
►
macpro came with my keyboard and mouse
[TS]
00:39:57
◼
►
I didn't have not used for I think any
[TS]
00:39:59
◼
►
of my tower Macintosh that look like
[TS]
00:40:01
◼
►
cheese grater I always just leave them
[TS]
00:40:03
◼
►
in the box and I use my own keyboard and
[TS]
00:40:04
◼
►
mouse maybe maybe this one I guess the
[TS]
00:40:07
◼
►
aluminum keyboard i'm using now must
[TS]
00:40:08
◼
►
have come with this mac pro but i never
[TS]
00:40:09
◼
►
used those white ones and yeah not not
[TS]
00:40:13
◼
►
what I like but I think most people like
[TS]
00:40:15
◼
►
the little tiny wireless keyboard with
[TS]
00:40:17
◼
►
the half-size our keys maybe they miss
[TS]
00:40:19
◼
►
home an end of their pc user and or
[TS]
00:40:21
◼
►
maybe they just figure out the FN key
[TS]
00:40:22
◼
►
combinations which I also hate but
[TS]
00:40:25
◼
►
anyway I think it's a reasonable default
[TS]
00:40:26
◼
►
and I believe you can still choose give
[TS]
00:40:28
◼
►
me a wired full-size keyboard that's the
[TS]
00:40:30
◼
►
thing when you have a friend buying an
[TS]
00:40:31
◼
►
imac and you know they're not going to
[TS]
00:40:33
◼
►
like that thank you little keyboard
[TS]
00:40:34
◼
►
don't forget when you order it from
[TS]
00:40:36
◼
►
online change the option for the
[TS]
00:40:37
◼
►
keyboard what people don't think to do
[TS]
00:40:39
◼
►
and they end up with this keyboard they
[TS]
00:40:40
◼
►
have to buy second one I feel sad all
[TS]
00:40:44
◼
►
right but the most interesting feature
[TS]
00:40:45
◼
►
of the za of the iMac which maybe you
[TS]
00:40:47
◼
►
want to responsibly where we talk about
[TS]
00:40:49
◼
►
is the fusion dry fusion drive I was
[TS]
00:40:52
◼
►
hoping you would talk about the fusion
[TS]
00:40:53
◼
►
drive and our next sponsor is hover com
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00:40:56
◼
►
simplified domain management John this
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00:40:59
◼
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is your kind of domain name registrar
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00:41:02
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this is your kind of thing it's clean
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◼
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just a simple white page it's got a
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00:41:07
◼
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search box you enter in the domain name
[TS]
00:41:09
◼
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that you want the internet phrase in a
[TS]
00:41:13
◼
►
few key words it will it will tell you
[TS]
00:41:16
◼
►
if the domain name you once available
[TS]
00:41:17
◼
►
and make suggestions based on the
[TS]
00:41:18
◼
►
keywords or other domains and it's as
[TS]
00:41:20
◼
►
all artificial intelligence stuff they
[TS]
00:41:23
◼
►
got robots they get all of that behind
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00:41:25
◼
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the scenes that will help you come up
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00:41:26
◼
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with it you find the domain name you
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00:41:27
◼
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want you just click the little plus box
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00:41:29
◼
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and you check out you register your done
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00:41:31
◼
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it's not going to try and sign you up
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00:41:33
◼
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for a whole bunch of different things
[TS]
00:41:34
◼
►
you don't want now though sometimes send
[TS]
00:41:36
◼
►
out an announcement and you just uncheck
[TS]
00:41:38
◼
►
the box in your settings when you're
[TS]
00:41:39
◼
►
done and you don't never see that again
[TS]
00:41:41
◼
►
somebody emailed me well how come they
[TS]
00:41:43
◼
►
sent me an email well once in a while
[TS]
00:41:46
◼
►
they'll give you an update I like the
[TS]
00:41:47
◼
►
update some people don't turn them off
[TS]
00:41:49
◼
►
that's not the point the point is this
[TS]
00:41:51
◼
►
is the simplest most straightforward way
[TS]
00:41:53
◼
►
to register a domain ever I love these
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00:41:56
◼
►
guys use and constantly have a little
[TS]
00:41:58
◼
►
domain problem I don't think it's as bad
[TS]
00:41:59
◼
►
as Merlin's but I i do ready to start a
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00:42:02
◼
►
bunch of domains all the time they make
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00:42:05
◼
►
it simple free who is protection they
[TS]
00:42:07
◼
►
have this amazing domain name transfer
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00:42:09
◼
►
valet service so that if you're
[TS]
00:42:10
◼
►
transferring
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00:42:11
◼
►
from another registrar you keep the time
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00:42:13
◼
►
you already have over the other
[TS]
00:42:15
◼
►
registrar when you transfer which is
[TS]
00:42:17
◼
►
nice and when you're done with that
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00:42:19
◼
►
transfer you get the whole new year or
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00:42:21
◼
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whatever that you signed up for and
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00:42:22
◼
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they'll handle the whole process for you
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00:42:24
◼
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seamlessly highly recommend these guys
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00:42:25
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you get it you know they have all the
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00:42:27
◼
►
dot-com net org all that stuff they also
[TS]
00:42:29
◼
►
have a whole bunch of the other tlds as
[TS]
00:42:31
◼
►
well of course my favorites ad on TV you
[TS]
00:42:34
◼
►
can go to hover com / dan sent me you'll
[TS]
00:42:36
◼
►
get ten percent off your order whether
[TS]
00:42:38
◼
►
it's for the email hosting just regular
[TS]
00:42:40
◼
►
domain name registration transfer
[TS]
00:42:41
◼
►
anything you name it hover com / dan
[TS]
00:42:43
◼
►
sent me or just entered an sent me
[TS]
00:42:45
◼
►
you'll get ten percent off thanks very
[TS]
00:42:47
◼
►
much to accom all right let's talk about
[TS]
00:42:53
◼
►
fusion oh I i sent you anything no
[TS]
00:42:58
◼
►
yelling before the show d I'm ready I
[TS]
00:43:00
◼
►
got it ready alright so I'll google
[TS]
00:43:01
◼
►
entry so on hypercritical episode 17
[TS]
00:43:05
◼
►
mysteriously titled intruding gooseneck
[TS]
00:43:08
◼
►
this was from may of 2011 we talked a
[TS]
00:43:13
◼
►
lot about storage and hard drives versus
[TS]
00:43:15
◼
►
SSDs and mandles whole thing about SSD
[TS]
00:43:17
◼
►
rely reliability and at one point in the
[TS]
00:43:21
◼
►
show we were discussing how you can like
[TS]
00:43:24
◼
►
manually set up storage to divvy it up
[TS]
00:43:26
◼
►
between whether you want put everything
[TS]
00:43:29
◼
►
just like your iPhoto library and a big
[TS]
00:43:31
◼
►
disk could put the OS on an SSD and
[TS]
00:43:33
◼
►
stuff like that and so here's what I had
[TS]
00:43:34
◼
►
to say it's some point during that
[TS]
00:43:35
◼
►
conversation what you would want I mean
[TS]
00:43:37
◼
►
if you had to just describe the ideal
[TS]
00:43:39
◼
►
situation what you want is look I want
[TS]
00:43:41
◼
►
to install these two things I can get
[TS]
00:43:43
◼
►
lots of storage cheaply on a spinning
[TS]
00:43:44
◼
►
disk and I can get lots of fast storage
[TS]
00:43:47
◼
►
or you know less fast storage on an SSD
[TS]
00:43:49
◼
►
so I want to stick both these things
[TS]
00:43:50
◼
►
into my computer because I feel like you
[TS]
00:43:51
◼
►
know it's economically feasible and what
[TS]
00:43:53
◼
►
I want to happen is to the computer to
[TS]
00:43:56
◼
►
put the things that I frequently use on
[TS]
00:43:58
◼
►
the SSD and the things that I less
[TS]
00:44:00
◼
►
fescue me use on the other drive and I
[TS]
00:44:02
◼
►
don't want things to be spread across
[TS]
00:44:03
◼
►
both of them I wanted to just manage my
[TS]
00:44:05
◼
►
storage in a way that makes the overall
[TS]
00:44:07
◼
►
the net effect is my machine feels
[TS]
00:44:09
◼
►
faster than it would have had just had a
[TS]
00:44:10
◼
►
spinning drive but has the same amount
[TS]
00:44:12
◼
►
of storage or more than it would if it
[TS]
00:44:14
◼
►
had an SSD yeah so in that clip i just
[TS]
00:44:17
◼
►
go i have my ideal scenario and what
[TS]
00:44:20
◼
►
apple has shipped today are is going to
[TS]
00:44:23
◼
►
ship one
[TS]
00:44:24
◼
►
fusion drive imax are available is
[TS]
00:44:27
◼
►
pretty much what i described from you
[TS]
00:44:30
◼
►
know i didn't talk about specific
[TS]
00:44:31
◼
►
implantation but from a practical
[TS]
00:44:32
◼
►
perspective what you want is that
[TS]
00:44:35
◼
►
solution that people who know how to use
[TS]
00:44:37
◼
►
some links and are you know computer and
[TS]
00:44:40
◼
►
ernie can already make for themselves
[TS]
00:44:41
◼
►
like they'll get a mac that has an SSD
[TS]
00:44:43
◼
►
and attached spinning hard disks to it
[TS]
00:44:45
◼
►
and they'll figure out what do i want on
[TS]
00:44:48
◼
►
the SSD what I want on the hard drive
[TS]
00:44:50
◼
►
and I'll use symlinks to make it look
[TS]
00:44:51
◼
►
like one volume and that's kind of
[TS]
00:44:53
◼
►
annoying to do and you got to be careful
[TS]
00:44:55
◼
►
that you don't anger any programs that
[TS]
00:44:57
◼
►
really don't expect those some links to
[TS]
00:44:59
◼
►
be there one of the common scenarios is
[TS]
00:45:01
◼
►
if you like update a program that has
[TS]
00:45:02
◼
►
some symlinks internally inside it and
[TS]
00:45:04
◼
►
its data files that when you upgraded it
[TS]
00:45:06
◼
►
overwrites your symlink with a new
[TS]
00:45:07
◼
►
folder and it loses the connection and
[TS]
00:45:09
◼
►
there's all sorts of nuances and details
[TS]
00:45:11
◼
►
that are specific to the applications
[TS]
00:45:13
◼
►
whose guts your sim linking that you
[TS]
00:45:15
◼
►
have to be aware of and it's definitely
[TS]
00:45:16
◼
►
a nerd endeavor and even then even if
[TS]
00:45:19
◼
►
you're willing to put in the time and
[TS]
00:45:20
◼
►
energy to do that type of setup which
[TS]
00:45:21
◼
►
historically i have not been willing to
[TS]
00:45:24
◼
►
do this is just too much of a hassle for
[TS]
00:45:26
◼
►
me even if you do all that it's still
[TS]
00:45:29
◼
►
kind of like you're at the mercy of your
[TS]
00:45:31
◼
►
own decisions uh and so if you
[TS]
00:45:33
◼
►
continually use something off the
[TS]
00:45:34
◼
►
spinning disk it's like ah I wish this
[TS]
00:45:36
◼
►
was me SSD but now you know you just use
[TS]
00:45:38
◼
►
a week after week in like oh I got to go
[TS]
00:45:39
◼
►
i can remember to get set the symlinks
[TS]
00:45:41
◼
►
that's not there anymore but my SSD is
[TS]
00:45:43
◼
►
getting full so maybe you have to move
[TS]
00:45:45
◼
►
something else that i don't use that
[TS]
00:45:46
◼
►
often it's just a humongous hassle you
[TS]
00:45:48
◼
►
want the operating system to do this for
[TS]
00:45:49
◼
►
you and that is the promise of fusion
[TS]
00:45:52
◼
►
drive you can order an iMac and a mac
[TS]
00:45:55
◼
►
mini and it will come with a 128 gig SSD
[TS]
00:45:58
◼
►
like one of those little stick SSDs that
[TS]
00:46:00
◼
►
are in the same connector they use in
[TS]
00:46:03
◼
►
the heirs and the other laptops and
[TS]
00:46:04
◼
►
stuff like that not like a 2.5 inches is
[TS]
00:46:08
◼
►
the kind of drive replacement thing and
[TS]
00:46:10
◼
►
also a one terabyte or 3 terabyte
[TS]
00:46:13
◼
►
regular spinning hard drive and the
[TS]
00:46:16
◼
►
operating system will make them look
[TS]
00:46:17
◼
►
like one disk to you and it will move
[TS]
00:46:20
◼
►
your frequently used stuff onto the SSD
[TS]
00:46:22
◼
►
when it comes out of the box everything
[TS]
00:46:23
◼
►
is on the SSD so you're starting off
[TS]
00:46:25
◼
►
with like that first that first launch
[TS]
00:46:26
◼
►
experience is going to be really really
[TS]
00:46:28
◼
►
fast because everything is going to be
[TS]
00:46:31
◼
►
SSD you might as well it's as if you
[TS]
00:46:32
◼
►
bought just a plain SSDI mac and then as
[TS]
00:46:37
◼
►
you use your other software
[TS]
00:46:38
◼
►
if you don't use some application that's
[TS]
00:46:40
◼
►
on the SSD it will be migrated back to
[TS]
00:46:42
◼
►
the spinning disk and if you do install
[TS]
00:46:44
◼
►
some new software and constantly use it
[TS]
00:46:45
◼
►
that will be migrated to the SS Dean you
[TS]
00:46:47
◼
►
don't have to do this and you don't have
[TS]
00:46:48
◼
►
to say oh I've decided this always has
[TS]
00:46:49
◼
►
to be there and that owes has to be
[TS]
00:46:50
◼
►
another place the operating system does
[TS]
00:46:52
◼
►
note what you do and and you know keep a
[TS]
00:46:54
◼
►
certain amount of available free space
[TS]
00:46:56
◼
►
and not overflow the SSD and your
[TS]
00:46:57
◼
►
shuffle stuff around and I think that's
[TS]
00:46:59
◼
►
a really great experience in terms of
[TS]
00:47:01
◼
►
performance and what you get for your
[TS]
00:47:03
◼
►
money because like we're all brothers
[TS]
00:47:05
◼
►
and pass shows were all just waiting for
[TS]
00:47:06
◼
►
you know affordable one or two terabyte
[TS]
00:47:08
◼
►
as steel like that would hold all my
[TS]
00:47:09
◼
►
stuff but our stuff keeps growing and
[TS]
00:47:12
◼
►
even though the price of SSDs keep
[TS]
00:47:14
◼
►
coming down or just it's taking a long
[TS]
00:47:15
◼
►
time for them to match up in the end by
[TS]
00:47:18
◼
►
the way the size of hard drives keeps
[TS]
00:47:19
◼
►
going up and the price keeps going down
[TS]
00:47:21
◼
►
and hard drives as well so it's like
[TS]
00:47:23
◼
►
well maybe maybe it's just never going
[TS]
00:47:24
◼
►
to turn that corner or Never but you
[TS]
00:47:26
◼
►
know maybe that turning that car is
[TS]
00:47:28
◼
►
going to take longer than we thought so
[TS]
00:47:30
◼
►
let's do something in the interim to
[TS]
00:47:31
◼
►
have some sort of hybrid solution this
[TS]
00:47:35
◼
►
is definitely looks like a feature that
[TS]
00:47:36
◼
►
you would expect to wait for a major
[TS]
00:47:37
◼
►
operating system update but the fact
[TS]
00:47:39
◼
►
that it's being released now makes me
[TS]
00:47:41
◼
►
think that they wanted it to be ready
[TS]
00:47:44
◼
►
for mountain lion and it just wasn't
[TS]
00:47:45
◼
►
yeah and the the evidence in this
[TS]
00:47:48
◼
►
direction is that the wdc session on
[TS]
00:47:50
◼
►
file systems I think I told this story
[TS]
00:47:52
◼
►
before when I was like coming into it as
[TS]
00:47:56
◼
►
I was coming from lunch or whatever and
[TS]
00:47:58
◼
►
everyone told me all in the beginning of
[TS]
00:48:01
◼
►
this thing they said something that they
[TS]
00:48:02
◼
►
they said they had something that he
[TS]
00:48:04
◼
►
wished I could talk about that they
[TS]
00:48:05
◼
►
couldn't then they did the rest of the
[TS]
00:48:06
◼
►
presentation and i went back and watch
[TS]
00:48:07
◼
►
the WIC video and they do this little
[TS]
00:48:08
◼
►
tease in the beginning like oh you know
[TS]
00:48:10
◼
►
so the file system there's some new
[TS]
00:48:12
◼
►
stuff that we can't really tell you
[TS]
00:48:13
◼
►
about but here's like a review of the
[TS]
00:48:15
◼
►
stuff we talked about last year and
[TS]
00:48:16
◼
►
presumably that this was the stuff that
[TS]
00:48:19
◼
►
they couldn't talk about and that makes
[TS]
00:48:20
◼
►
me think like those guys like really
[TS]
00:48:22
◼
►
wish that they had it ready for mountain
[TS]
00:48:23
◼
►
lion because then they could have talked
[TS]
00:48:25
◼
►
about at wwc but at by the time WC
[TS]
00:48:28
◼
►
rolled around they said you not going to
[TS]
00:48:29
◼
►
make it you're going to get pushed off
[TS]
00:48:30
◼
►
oh god dude we gotta wait for 10.9 no
[TS]
00:48:32
◼
►
you don't we'll do a mid you a major OS
[TS]
00:48:35
◼
►
feature and a mid-year OS update tied to
[TS]
00:48:39
◼
►
a single machine or two machines in this
[TS]
00:48:40
◼
►
case so that is pretty weird an
[TS]
00:48:43
◼
►
unprecedented but it just shows that
[TS]
00:48:44
◼
►
Apple if it's important enough Apple
[TS]
00:48:47
◼
►
will not hold its features for major OS
[TS]
00:48:50
◼
►
revision just say you know what forget
[TS]
00:48:51
◼
►
it would just work
[TS]
00:48:52
◼
►
from the imac the imax coming out we
[TS]
00:48:54
◼
►
wanted to have fusion drive same thing
[TS]
00:48:55
◼
►
with the mac mini let's just ship it
[TS]
00:48:56
◼
►
with presumably ten point eight point
[TS]
00:48:59
◼
►
three or whatever they're going to all
[TS]
00:49:00
◼
►
the ten point a point to has some
[TS]
00:49:01
◼
►
support for it baked into it already uh
[TS]
00:49:06
◼
►
now the question on everyone's mind is
[TS]
00:49:09
◼
►
all right so that's the high-level
[TS]
00:49:10
◼
►
overview of how this works that's the
[TS]
00:49:12
◼
►
experience the user gets fine but how
[TS]
00:49:13
◼
►
does this actually work internally there
[TS]
00:49:17
◼
►
have been lots of other solutions that
[TS]
00:49:20
◼
►
try to combine cheap big capacity
[TS]
00:49:22
◼
►
spinning storage with much more
[TS]
00:49:24
◼
►
expensive smaller capacity solid-state
[TS]
00:49:27
◼
►
storage to give you sort of a hybrid
[TS]
00:49:28
◼
►
solution one of the early ones is the
[TS]
00:49:30
◼
►
these hybrid hard drives it would be
[TS]
00:49:32
◼
►
like a regular spinning hard drive it
[TS]
00:49:34
◼
►
looks just like a regular spinning hard
[TS]
00:49:35
◼
►
drive but on the little circuit board
[TS]
00:49:37
◼
►
that's attached to the top of the hard
[TS]
00:49:39
◼
►
drive there is some amount of flash yeah
[TS]
00:49:44
◼
►
yeah not a lot like the one the one i've
[TS]
00:49:46
◼
►
heard a lot about and read reviews of
[TS]
00:49:48
◼
►
back in the day was the seagate momentus
[TS]
00:49:49
◼
►
xt comes with four gigs of flash on the
[TS]
00:49:54
◼
►
thing is a review i linked in the show
[TS]
00:49:56
◼
►
notes from an antec from 2010 that's
[TS]
00:49:59
◼
►
when this drive came out at least when
[TS]
00:50:02
◼
►
it was reviewed and on this drive the
[TS]
00:50:06
◼
►
the flash memory the little SSD on the
[TS]
00:50:09
◼
►
circuit board acts like a reed cash so
[TS]
00:50:11
◼
►
any time you read some information it
[TS]
00:50:12
◼
►
goes in that read cache and it read it
[TS]
00:50:14
◼
►
again it doesn't have to go back to the
[TS]
00:50:15
◼
►
spinning disk it's already in that
[TS]
00:50:16
◼
►
little cash there and it's a persistent
[TS]
00:50:19
◼
►
cash so like you could turn the drive
[TS]
00:50:21
◼
►
off and turn it's not like just like a
[TS]
00:50:22
◼
►
ram cash because all drives have
[TS]
00:50:23
◼
►
something a ram buffer that's like you
[TS]
00:50:25
◼
►
know 16 megabytes 13 mega for gig SSD
[TS]
00:50:28
◼
►
that will hold your most recent reads
[TS]
00:50:30
◼
►
but rights avoided that s is the entire
[TS]
00:50:33
◼
►
leap you wrote it just went directly to
[TS]
00:50:34
◼
►
the spinning disk it did not write into
[TS]
00:50:36
◼
►
the the flash memory so your rights were
[TS]
00:50:38
◼
►
just as slow as they would be on a
[TS]
00:50:40
◼
►
spinning dish but your reads for the
[TS]
00:50:41
◼
►
stuff that you read often in theory
[TS]
00:50:43
◼
►
would be faster I was kind of surprised
[TS]
00:50:45
◼
►
when I read the sign and tech review
[TS]
00:50:46
◼
►
because the original reviews i had read
[TS]
00:50:47
◼
►
for back in 2010 we're like yeah like
[TS]
00:50:50
◼
►
it's all right but it's not like if you
[TS]
00:50:52
◼
►
really want good performance get an
[TS]
00:50:54
◼
►
actual SSD and it's kind of expensive
[TS]
00:50:56
◼
►
and like it didn't seem like a good
[TS]
00:50:58
◼
►
compromise like the four gigs isn't that
[TS]
00:51:00
◼
►
much and you kind of have to do stuff
[TS]
00:51:01
◼
►
with it's sort of prime the pump and
[TS]
00:51:03
◼
►
there are times when you can knock out
[TS]
00:51:06
◼
►
contents of that four gig cash if you're
[TS]
00:51:08
◼
►
not careful or if your ass isn't savvy
[TS]
00:51:10
◼
►
or the firmware isn't good where you
[TS]
00:51:11
◼
►
just read some big file like they do
[TS]
00:51:13
◼
►
they do things to try to make it not
[TS]
00:51:15
◼
►
have these bad conditions but it's app
[TS]
00:51:18
◼
►
it's a dedicated piece of hardware that
[TS]
00:51:20
◼
►
like as far as your computers can start
[TS]
00:51:21
◼
►
it just looks like a hard drive that has
[TS]
00:51:22
◼
►
weird performance characteristics but
[TS]
00:51:24
◼
►
there's no operating system involvement
[TS]
00:51:26
◼
►
it so there's only so much you can do
[TS]
00:51:27
◼
►
and you're sort of at the whims of the
[TS]
00:51:28
◼
►
firmware to be intelligent about
[TS]
00:51:29
◼
►
managing that little 4 gigs of NAND
[TS]
00:51:33
◼
►
flash on the thing of something I read
[TS]
00:51:38
◼
►
and tech review that I wasn't robe is
[TS]
00:51:39
◼
►
that if you defrag your hard disk that
[TS]
00:51:43
◼
►
resets all of the the knowledge about
[TS]
00:51:45
◼
►
what should be in the flash memory kind
[TS]
00:51:47
◼
►
of makes some sense because it's
[TS]
00:51:48
◼
►
probably done at a hardware level like
[TS]
00:51:50
◼
►
which you know logical addresses are
[TS]
00:51:53
◼
►
cached on the cash and which or not and
[TS]
00:51:54
◼
►
if you fiddle with all those logical
[TS]
00:51:55
◼
►
addresses since rights don't go through
[TS]
00:51:57
◼
►
the flash memory now you're screwed with
[TS]
00:51:58
◼
►
their cash and it resets things but I
[TS]
00:52:00
◼
►
never liked that I looked into those
[TS]
00:52:02
◼
►
when they were available and I thought
[TS]
00:52:03
◼
►
this is not a good compromise for me in
[TS]
00:52:05
◼
►
terms of price versus performance the
[TS]
00:52:08
◼
►
next thing that came along this is in
[TS]
00:52:10
◼
►
May of 2011 is that Intel's chip set I
[TS]
00:52:16
◼
►
don't keep up with Intel chipsets but
[TS]
00:52:18
◼
►
for the PC world if you're into you know
[TS]
00:52:20
◼
►
building your mother boards are worrying
[TS]
00:52:21
◼
►
about what motherboard you think has
[TS]
00:52:23
◼
►
until z68 chips that include something
[TS]
00:52:25
◼
►
called Smart Response technologies SRT
[TS]
00:52:28
◼
►
which does not stand for street racing
[TS]
00:52:30
◼
►
technology or the car fans out there and
[TS]
00:52:33
◼
►
again I'll link to the antec review of
[TS]
00:52:36
◼
►
this and this is unlike seagates thing
[TS]
00:52:38
◼
►
because both reads and writes go through
[TS]
00:52:42
◼
►
the the SRT system SRD system would let
[TS]
00:52:45
◼
►
you hook up like an actual SSD and an
[TS]
00:52:48
◼
►
actual hard drive and they would try to
[TS]
00:52:49
◼
►
like use them both to make your thing
[TS]
00:52:51
◼
►
faster so rights would go through there
[TS]
00:52:52
◼
►
and so would reads but this was more of
[TS]
00:52:55
◼
►
like a cash rather than what fusion is
[TS]
00:52:59
◼
►
apparently doing so it had two different
[TS]
00:53:01
◼
►
modes one of the modes was it would
[TS]
00:53:03
◼
►
behave like a right through cash where
[TS]
00:53:04
◼
►
every time you write you have to write
[TS]
00:53:06
◼
►
to the SSD and you have to write to the
[TS]
00:53:08
◼
►
hard drive the spinning disk before you
[TS]
00:53:10
◼
►
before you're done so that would make
[TS]
00:53:12
◼
►
your rights all exactly it slow as your
[TS]
00:53:14
◼
►
hard drive because that's going to be
[TS]
00:53:15
◼
►
the gating factor but it would mean that
[TS]
00:53:17
◼
►
every time you did it right if you did
[TS]
00:53:18
◼
►
subsequent to read you could read that
[TS]
00:53:20
◼
►
the SSD because it was put there when it
[TS]
00:53:22
◼
►
was written and what does the other mode
[TS]
00:53:25
◼
►
the other mode is like a ripe right back
[TS]
00:53:28
◼
►
thing we're able do the rights to the
[TS]
00:53:30
◼
►
SSD and then eventually those rights
[TS]
00:53:32
◼
►
will go on to the spinning disk and
[TS]
00:53:34
◼
►
that's slightly more dangerous because
[TS]
00:53:36
◼
►
what if you do it right to the SSD and
[TS]
00:53:37
◼
►
then something happens before work is
[TS]
00:53:40
◼
►
written back to the disk then you know
[TS]
00:53:42
◼
►
you've lost that data because if the SSD
[TS]
00:53:44
◼
►
is dead or something like that in all
[TS]
00:53:47
◼
►
these scenarios described so far the
[TS]
00:53:51
◼
►
size of the storage you have is equal to
[TS]
00:53:53
◼
►
the size of the spinning disk so on the
[TS]
00:53:55
◼
►
SRT thing since it's just used as a cash
[TS]
00:53:58
◼
►
if you have a one terabyte hard drive
[TS]
00:53:59
◼
►
and then like a you know SRT excellent
[TS]
00:54:02
◼
►
lets you use 64 gigs of some SSD or
[TS]
00:54:04
◼
►
something you have a one terabyte of
[TS]
00:54:06
◼
►
storage it just uses 64 gigs of your SSD
[TS]
00:54:09
◼
►
as cash up to 64 gigs so if you have a
[TS]
00:54:11
◼
►
much bigger SSD you can divide your SSD
[TS]
00:54:13
◼
►
64 gigs is used for caching for your
[TS]
00:54:15
◼
►
spinning disk and the rest of the SSD is
[TS]
00:54:17
◼
►
use just plain old SSD that shows up as
[TS]
00:54:20
◼
►
a different volume and that's the
[TS]
00:54:21
◼
►
maximum you can use there but it doesn't
[TS]
00:54:23
◼
►
increase the size of your thing because
[TS]
00:54:25
◼
►
any data that's on the SSD in theory
[TS]
00:54:27
◼
►
with the right back mode you know
[TS]
00:54:30
◼
►
eventually but in the other mode always
[TS]
00:54:31
◼
►
will be on your spinning disk your
[TS]
00:54:33
◼
►
spinning disk is where your date is and
[TS]
00:54:34
◼
►
is adjust the performance enhancement in
[TS]
00:54:36
◼
►
no time do you need this SSD for your
[TS]
00:54:40
◼
►
system to work provided every right
[TS]
00:54:42
◼
►
that's on it has been written out to the
[TS]
00:54:44
◼
►
the spinning disk now the fusion drive
[TS]
00:54:48
◼
►
one is like what it says fusion
[TS]
00:54:51
◼
►
combination of the two things if you get
[TS]
00:54:53
◼
►
a fusion drive and you get 128 gig SSD
[TS]
00:54:55
◼
►
plus a one terabyte hard drive your
[TS]
00:54:57
◼
►
total volume size is one point two
[TS]
00:55:00
◼
►
terabytes it it's the union of all that
[TS]
00:55:03
◼
►
storage the stuff that's on the SSD is
[TS]
00:55:05
◼
►
not on the spinning disk and the stuff
[TS]
00:55:08
◼
►
that's on the spinning disk is not on
[TS]
00:55:09
◼
►
the SSD plus or minus any ferrying in
[TS]
00:55:11
◼
►
between all right ah and that is a
[TS]
00:55:15
◼
►
different scenario than both of these uh
[TS]
00:55:16
◼
►
that an attack was the only one to get
[TS]
00:55:20
◼
►
the first one to get any details out of
[TS]
00:55:23
◼
►
this visit like Apple didn't really
[TS]
00:55:25
◼
►
reveal any details there weren't any
[TS]
00:55:26
◼
►
white papers up but they talked to the
[TS]
00:55:28
◼
►
people in the press room afterwards and
[TS]
00:55:29
◼
►
he found enough people to give them some
[TS]
00:55:30
◼
►
information about the thing
[TS]
00:55:34
◼
►
the most interesting technically the
[TS]
00:55:37
◼
►
hell he got is that there's a 4 gigabyte
[TS]
00:55:39
◼
►
write buffer on the SSD so that anytime
[TS]
00:55:42
◼
►
anything is written to the the fusion
[TS]
00:55:44
◼
►
drive the union of these two things it's
[TS]
00:55:46
◼
►
written into that right buffer which
[TS]
00:55:50
◼
►
means that your rights are really fast
[TS]
00:55:51
◼
►
right and eventually those rights to
[TS]
00:55:54
◼
►
that buffer get either spilled over onto
[TS]
00:55:56
◼
►
the spinning disk or kept on the SSD
[TS]
00:55:58
◼
►
according to whatever policy that the
[TS]
00:56:00
◼
►
thing is using to decide what stays in
[TS]
00:56:02
◼
►
the SSD and what doesn't so this has the
[TS]
00:56:05
◼
►
advantage of that right back mode of SRT
[TS]
00:56:08
◼
►
where your rights aren't gated by the
[TS]
00:56:10
◼
►
speed of the spinning disk you can write
[TS]
00:56:12
◼
►
really really quickly because all your
[TS]
00:56:13
◼
►
rights just go to the SSD that data may
[TS]
00:56:15
◼
►
eventually ends up on the spinning disk
[TS]
00:56:17
◼
►
due to whatever policy they use but it
[TS]
00:56:19
◼
►
doesn't necessarily have to be and of
[TS]
00:56:20
◼
►
course the reads if you're reading
[TS]
00:56:22
◼
►
something that's on the SSD you get fast
[TS]
00:56:24
◼
►
as these read speeds if you're reading
[TS]
00:56:26
◼
►
something that's on the sping disk you
[TS]
00:56:27
◼
►
get the speed of the spinning disk so
[TS]
00:56:30
◼
►
many people speculated that all Apple is
[TS]
00:56:34
◼
►
doing is using this is a 68 chipset and
[TS]
00:56:36
◼
►
and i'm using srt and i don't think
[TS]
00:56:38
◼
►
that's the case it doesn't make any
[TS]
00:56:40
◼
►
sense to me that they would do that in
[TS]
00:56:41
◼
►
fact Apple has a history of using
[TS]
00:56:44
◼
►
chipsets from Intel and you know its own
[TS]
00:56:47
◼
►
yeah integrated circuits on its own
[TS]
00:56:49
◼
►
motherboards did it they're made in the
[TS]
00:56:51
◼
►
past and it simply does not use all the
[TS]
00:56:53
◼
►
features of them like there'll be some
[TS]
00:56:54
◼
►
sort of you know SATA raid support in
[TS]
00:56:57
◼
►
some controller chip on some apple
[TS]
00:56:59
◼
►
motherboard but that's not you can't use
[TS]
00:57:00
◼
►
that that's not exposed maybe even the
[TS]
00:57:02
◼
►
pins aren't even connected like you know
[TS]
00:57:03
◼
►
dolby digital 5.1 sound is embedded in
[TS]
00:57:06
◼
►
some chip that they happen to use as
[TS]
00:57:07
◼
►
part of some Intel chipset and they
[TS]
00:57:08
◼
►
don't use it right so even if Apple use
[TS]
00:57:11
◼
►
chipsets that have this SRT stuff I
[TS]
00:57:13
◼
►
think it'll be perfectly within Apple's
[TS]
00:57:16
◼
►
usual pattern so does not use it like
[TS]
00:57:17
◼
►
they're doing their own thing here so
[TS]
00:57:18
◼
►
this is not SRT the description of how
[TS]
00:57:22
◼
►
it behaves is different than how SRT
[TS]
00:57:24
◼
►
behaves even in the right back mode is
[TS]
00:57:26
◼
►
different this is the union of two
[TS]
00:57:28
◼
►
drives what are the details are there on
[TS]
00:57:31
◼
►
this from the antec article oh you have
[TS]
00:57:35
◼
►
a sound bite for this one I should not
[TS]
00:57:37
◼
►
have a sound bite for this one he asked
[TS]
00:57:41
◼
►
them if there was any any user interface
[TS]
00:57:42
◼
►
for managing the fusion drive within the
[TS]
00:57:45
◼
►
operating system and they said no
[TS]
00:57:47
◼
►
I'm assuming eventually the command line
[TS]
00:57:50
◼
►
tools that deal with this type of stuff
[TS]
00:57:52
◼
►
will be there but no GUI for it the next
[TS]
00:57:57
◼
►
bit of information i saw that had real
[TS]
00:58:00
◼
►
sourcing was from LG e RB arg it's a
[TS]
00:58:05
◼
►
username and a comment on an ARS
[TS]
00:58:07
◼
►
technica article i've linked to the link
[TS]
00:58:09
◼
►
to the ARS technica hour ago as well
[TS]
00:58:11
◼
►
that as a description of fusion drive
[TS]
00:58:13
◼
►
with more details and this is this is
[TS]
00:58:14
◼
►
our think there's great promoted
[TS]
00:58:16
◼
►
comments feature like ARS technica has
[TS]
00:58:18
◼
►
some really good commenters people who
[TS]
00:58:20
◼
►
really know what they're talking about
[TS]
00:58:20
◼
►
but to see their stuff you'd have to
[TS]
00:58:23
◼
►
like wade through a seven-page comment
[TS]
00:58:24
◼
►
thread and like find the one guy that's
[TS]
00:58:25
◼
►
good and now that the editors and
[TS]
00:58:28
◼
►
authors at arstechnica have the ability
[TS]
00:58:29
◼
►
to say oh that's a great comment on
[TS]
00:58:31
◼
►
promoting that so right underneath an
[TS]
00:58:33
◼
►
ARS technica story there'll be a little
[TS]
00:58:34
◼
►
box that calls out the one or two
[TS]
00:58:36
◼
►
comments that actually are worth reading
[TS]
00:58:37
◼
►
you know there actually are good and so
[TS]
00:58:41
◼
►
this is a he gives some confirmation of
[TS]
00:58:44
◼
►
I think what everyone suspected he says
[TS]
00:58:47
◼
►
I am a hundred percent certain this is
[TS]
00:58:48
◼
►
hfs+ sitting on top of course storage
[TS]
00:58:50
◼
►
based on comments made to me by certain
[TS]
00:58:52
◼
►
former co-workers who are still at apple
[TS]
00:58:54
◼
►
mmm yeah I think he used to broken up
[TS]
00:58:56
◼
►
alright so course storage did I put a
[TS]
00:58:58
◼
►
link to than the Shone's I should course
[TS]
00:58:59
◼
►
Torridge is Apple's a logical volume
[TS]
00:59:02
◼
►
manager kind of thing it was introduced
[TS]
00:59:04
◼
►
in lyon they used it to do FileVault 2
[TS]
00:59:06
◼
►
which is their file their whole disk
[TS]
00:59:08
◼
►
encryption thing and it's sort of a
[TS]
00:59:11
◼
►
layer you say on TV says hfs+ sitting on
[TS]
00:59:14
◼
►
top of course storage i would say core
[TS]
00:59:16
◼
►
storage hiding hfs+ behind the scenes
[TS]
00:59:18
◼
►
but bottom line is this is not a new
[TS]
00:59:19
◼
►
file system core storage i think i
[TS]
00:59:22
◼
►
talked about in a line review if you
[TS]
00:59:24
◼
►
read the man pages back in line you see
[TS]
00:59:25
◼
►
oh I can make a union volume out of like
[TS]
00:59:28
◼
►
I can I can take one disk and others can
[TS]
00:59:29
◼
►
make them look like a single disk that
[TS]
00:59:30
◼
►
is the equivalent of both of the things
[TS]
00:59:32
◼
►
that sounds like raid 0 but it would be
[TS]
00:59:34
◼
►
like an entirely software based thing
[TS]
00:59:36
◼
►
it's it's logical volume management
[TS]
00:59:37
◼
►
logical volume management is something
[TS]
00:59:38
◼
►
from the UNIX worlds from you know
[TS]
00:59:40
◼
►
decades ago where you could take but you
[TS]
00:59:42
◼
►
could address storage not as the
[TS]
00:59:43
◼
►
physical spinning drives but as logical
[TS]
00:59:45
◼
►
entities that may contain like the
[TS]
00:59:46
◼
►
logical physical thing was separated you
[TS]
00:59:48
◼
►
may have for physical drives but you can
[TS]
00:59:50
◼
►
may split that up into three logical
[TS]
00:59:51
◼
►
volumes each of which span the four
[TS]
00:59:53
◼
►
different drives like it's different
[TS]
00:59:54
◼
►
than raid it's different than the
[TS]
00:59:55
◼
►
strategy for spreading your data in some
[TS]
00:59:57
◼
►
regimented pattern it's more flexible
[TS]
00:59:58
◼
►
it's just do
[TS]
00:59:58
◼
►
it's just do
[TS]
01:00:00
◼
►
dealing with storage in a more flexible
[TS]
01:00:02
◼
►
manner so with FileVault 2 they just
[TS]
01:00:06
◼
►
used it to say okay well we need we need
[TS]
01:00:09
◼
►
something in between hfs+ which has no
[TS]
01:00:11
◼
►
knowledge of how 5 volt to works right
[TS]
01:00:13
◼
►
and and the rest of the system to
[TS]
01:00:15
◼
►
intercept all the data blocks and
[TS]
01:00:17
◼
►
encrypt them and as far as applications
[TS]
01:00:19
◼
►
are concerned they have no idea that
[TS]
01:00:20
◼
►
they're running on an encrypted disk
[TS]
01:00:22
◼
►
they just see you know a regular disk
[TS]
01:00:23
◼
►
all the data is decrypted to them they
[TS]
01:00:25
◼
►
don't have to change hrs + thanks
[TS]
01:00:26
◼
►
la-dee-da I'm just doing my thing core
[TS]
01:00:28
◼
►
storage is the magic that intercepts all
[TS]
01:00:30
◼
►
those blocks and decrypts and encrypts
[TS]
01:00:32
◼
►
thumbs on reads and writes that's how it
[TS]
01:00:34
◼
►
can like magically encrypt your disc
[TS]
01:00:35
◼
►
while you're working in the background
[TS]
01:00:36
◼
►
because it's just sort of course towards
[TS]
01:00:38
◼
►
gone shuffling stuff around and moving
[TS]
01:00:40
◼
►
it all over the place and H of the H of
[TS]
01:00:43
◼
►
S Plus code is all unaware your
[TS]
01:00:45
◼
►
applications are all unaware and it all
[TS]
01:00:46
◼
►
happens behind the scenes and I think in
[TS]
01:00:48
◼
►
my Mountain line review were somewhere i
[TS]
01:00:49
◼
►
talked about how what cord storage has
[TS]
01:00:52
◼
►
to do to do its current job of just
[TS]
01:00:54
◼
►
doing the encryption stuffing on a
[TS]
01:00:55
◼
►
single volume is be able to manage like
[TS]
01:00:57
◼
►
allocations of blocks of data across
[TS]
01:01:00
◼
►
physical storage and keep track of where
[TS]
01:01:02
◼
►
they all are and efficiently handle them
[TS]
01:01:04
◼
►
and stuff like that and how that's not
[TS]
01:01:07
◼
►
that far off from what a file system I
[TS]
01:01:09
◼
►
need to do so I you know I feel that H
[TS]
01:01:12
◼
►
of S Plus it's terrible it's old it
[TS]
01:01:14
◼
►
needs to go if Apple has a new file
[TS]
01:01:17
◼
►
system in the offing we don't know about
[TS]
01:01:19
◼
►
it yet they looked at ZFS that didn't
[TS]
01:01:22
◼
►
work out if they have a new one who
[TS]
01:01:25
◼
►
knows but like course storage the
[TS]
01:01:27
◼
►
technology used to make course storage a
[TS]
01:01:29
◼
►
lot of that same technology would be
[TS]
01:01:30
◼
►
applicable to making your own file
[TS]
01:01:32
◼
►
system not the core storage currently
[TS]
01:01:35
◼
►
become a file system but that the
[TS]
01:01:37
◼
►
technology in it could be used to
[TS]
01:01:38
◼
►
develop your own file system and so in
[TS]
01:01:41
◼
►
this comment he el lugar berg says is
[TS]
01:01:50
◼
►
very explicit about that he says if you
[TS]
01:01:52
◼
►
disassemble the existing course toward
[TS]
01:01:54
◼
►
driver and by the way court like i said
[TS]
01:01:55
◼
►
core storage has been around since line
[TS]
01:01:56
◼
►
it's on your disk and now it's used to
[TS]
01:01:58
◼
►
do FileVault 2 you can read the man
[TS]
01:01:59
◼
►
pages and learn about concatenated
[TS]
01:02:01
◼
►
drives and see how buggy and incomplete
[TS]
01:02:03
◼
►
the implementation is but he says if you
[TS]
01:02:04
◼
►
disassemble that driver of course you
[TS]
01:02:06
◼
►
don't have the source code to up so you
[TS]
01:02:07
◼
►
do and run disassembly on the library's
[TS]
01:02:09
◼
►
you will see a complete copy on write b
[TS]
01:02:11
◼
►
+ tree implementation
[TS]
01:02:13
◼
►
based on a paper that he links a paper
[TS]
01:02:16
◼
►
from usenix ah what's this guy's name
[TS]
01:02:19
◼
►
but I head in the show notes from
[TS]
01:02:21
◼
►
somebody well I gotta look it up no show
[TS]
01:02:27
◼
►
notes where are you it is bad ohad road
[TS]
01:02:32
◼
►
however I thought it look it up he's
[TS]
01:02:33
◼
►
going to mangle his name Oh a JD that's
[TS]
01:02:35
◼
►
his first name it's like his last name
[TS]
01:02:37
◼
►
is ro d eh and he wrote this paper about
[TS]
01:02:42
◼
►
how to make b-trees amenable to copy and
[TS]
01:02:45
◼
►
right and we had a whole show about this
[TS]
01:02:47
◼
►
in the past it was hypercritical episode
[TS]
01:02:49
◼
►
56 computational skeuomorphism where we
[TS]
01:02:52
◼
►
talked about ZFS butter FS which i also
[TS]
01:02:56
◼
►
like to prance btrfs block-level dips
[TS]
01:02:59
◼
►
the duplication time machine all sorts
[TS]
01:03:01
◼
►
of file systems stuff and the big
[TS]
01:03:04
◼
►
breakthrough the mix butter FS possible
[TS]
01:03:06
◼
►
is are these copy and write be trees
[TS]
01:03:08
◼
►
like the entire thing is based on that's
[TS]
01:03:09
◼
►
why it's called btrfs be tree file
[TS]
01:03:11
◼
►
system like they decided they can make
[TS]
01:03:13
◼
►
one really awesome data structure that
[TS]
01:03:14
◼
►
is suitable for many different needs
[TS]
01:03:15
◼
►
based on some very recent breakthroughs
[TS]
01:03:18
◼
►
in computer science theory and build a
[TS]
01:03:20
◼
►
whole file system off of it so you can
[TS]
01:03:22
◼
►
listen that episode of you want to learn
[TS]
01:03:23
◼
►
about butter FS but I course storage has
[TS]
01:03:28
◼
►
an implementation of those kinds of data
[TS]
01:03:29
◼
►
structures and it uses it to do its job
[TS]
01:03:31
◼
►
and it says a continuing the comment
[TS]
01:03:33
◼
►
they use that in order to implement
[TS]
01:03:34
◼
►
their the logical volume manager to do
[TS]
01:03:36
◼
►
things like reshuffling data around the
[TS]
01:03:38
◼
►
disk between different representation
[TS]
01:03:39
◼
►
and additionally supports transactions
[TS]
01:03:41
◼
►
and roll backs something else we
[TS]
01:03:43
◼
►
discussed on hypercritical 56 where
[TS]
01:03:45
◼
►
either all your changes to the file
[TS]
01:03:46
◼
►
system are committed or none of them are
[TS]
01:03:48
◼
►
support for that in the data structures
[TS]
01:03:50
◼
►
themselves you can safely update things
[TS]
01:03:53
◼
►
continuing the comment there are enough
[TS]
01:03:55
◼
►
tools there to build all sorts of things
[TS]
01:03:57
◼
►
from simple read write caching to write
[TS]
01:03:59
◼
►
through caching which is transactionally
[TS]
01:04:01
◼
►
aware and would survive an SSD fail
[TS]
01:04:02
◼
►
you're only losing the data on the SSD
[TS]
01:04:04
◼
►
that you would not yet made it back to
[TS]
01:04:06
◼
►
the hard drive but leaving the hard
[TS]
01:04:07
◼
►
drive and coherent state additionally
[TS]
01:04:09
◼
►
could extend the existing hotfile
[TS]
01:04:10
◼
►
support to hit things into car storage
[TS]
01:04:11
◼
►
and it includes if I had to guess I
[TS]
01:04:14
◼
►
would assume the current implementation
[TS]
01:04:15
◼
►
is not super ambitious while car storage
[TS]
01:04:18
◼
►
itself is quite complex it is clearly
[TS]
01:04:20
◼
►
designed to support some impressive
[TS]
01:04:21
◼
►
storage needs that Apple has been quite
[TS]
01:04:22
◼
►
deliberate and cautious about rolling
[TS]
01:04:25
◼
►
[Music]
[TS]
01:04:26
◼
►
that's my assessment as well that this
[TS]
01:04:29
◼
►
fusion drive and the things Apple does
[TS]
01:04:32
◼
►
with the file system are very sort of
[TS]
01:04:34
◼
►
pragmatic low-tech and cautious even
[TS]
01:04:37
◼
►
though course storage may have all sorts
[TS]
01:04:38
◼
►
of interesting advanced possibilities
[TS]
01:04:41
◼
►
and technology and stuff they like to do
[TS]
01:04:45
◼
►
things kind of dumb reliable predictable
[TS]
01:04:48
◼
►
way at least initially before diving
[TS]
01:04:50
◼
►
into something complicated so hfs+ is
[TS]
01:04:52
◼
►
still there they're not going to try to
[TS]
01:04:53
◼
►
do this with the file system all at once
[TS]
01:04:54
◼
►
they're going to do this with a logical
[TS]
01:04:56
◼
►
volume manager it's going to happen at
[TS]
01:04:58
◼
►
the OS level the OS is going to decide
[TS]
01:05:00
◼
►
you know it's going to keep track of
[TS]
01:05:03
◼
►
what files use frequently decide when to
[TS]
01:05:05
◼
►
move them back and forth having
[TS]
01:05:07
◼
►
transactional be trees and stuff like
[TS]
01:05:08
◼
►
that they may be using that to say okay
[TS]
01:05:10
◼
►
when I move things but I need to use it
[TS]
01:05:12
◼
►
I can just say look when I want to move
[TS]
01:05:14
◼
►
something from one disk to the other
[TS]
01:05:15
◼
►
copy it completely to the new location
[TS]
01:05:16
◼
►
and don't delete it off the old one
[TS]
01:05:18
◼
►
until I'm sure it's been copied
[TS]
01:05:19
◼
►
completely to the new location that and
[TS]
01:05:20
◼
►
that way they can move data from one
[TS]
01:05:22
◼
►
drive to the other behind the scenes
[TS]
01:05:24
◼
►
without disturbing you with safety but
[TS]
01:05:29
◼
►
you know any mentions because the whole
[TS]
01:05:31
◼
►
thread and the ARS technica I was like
[TS]
01:05:32
◼
►
is this working like SRT is it working
[TS]
01:05:34
◼
►
like those those hybrid drive mechanisms
[TS]
01:05:37
◼
►
is that the right through cash is it
[TS]
01:05:39
◼
►
doing this is doing that I'm not sure
[TS]
01:05:42
◼
►
that anyone anyone could come to a
[TS]
01:05:43
◼
►
conclusion because we don't know with a
[TS]
01:05:44
◼
►
hundred percent uncertainty but I
[TS]
01:05:46
◼
►
believe everything that I've read the
[TS]
01:05:47
◼
►
speculation that I've read that it works
[TS]
01:05:49
◼
►
as I described it it's the union of the
[TS]
01:05:51
◼
►
two pieces of information and for
[TS]
01:05:54
◼
►
example if you've lost the entire SSD
[TS]
01:05:56
◼
►
you lost all the data that's on that SSD
[TS]
01:05:58
◼
►
that data is not on the spinning hard
[TS]
01:06:00
◼
►
drive and at same by the same token if
[TS]
01:06:02
◼
►
you lose the spinning disk obviously all
[TS]
01:06:04
◼
►
the data that's on there you lost as
[TS]
01:06:06
◼
►
well it's not acting as a cache you lose
[TS]
01:06:08
◼
►
either one of these things it's it's
[TS]
01:06:09
◼
►
it's gone and that's like not a super
[TS]
01:06:12
◼
►
high-tech fancy solution that's you know
[TS]
01:06:14
◼
►
it's just like raid0 between the two
[TS]
01:06:15
◼
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things over 800 people know where you
[TS]
01:06:17
◼
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stripe data across different disks but
[TS]
01:06:19
◼
►
it's not nice nothing like right 0 but
[TS]
01:06:20
◼
►
anyway it is like raid 0 in with the
[TS]
01:06:22
◼
►
respect that if you lose one disk you've
[TS]
01:06:24
◼
►
lost your whole thing and people don't
[TS]
01:06:26
◼
►
like that because when you have one
[TS]
01:06:28
◼
►
thing and it has some chance of failure
[TS]
01:06:30
◼
►
if you add another component even if it
[TS]
01:06:33
◼
►
has the equal or lesser chance to fail
[TS]
01:06:34
◼
►
your overall chance of failure is
[TS]
01:06:36
◼
►
increased because all you need used to
[TS]
01:06:38
◼
►
have just one thing that go wrong
[TS]
01:06:39
◼
►
if either one goes wrong you're going to
[TS]
01:06:41
◼
►
get a failure so adding components to a
[TS]
01:06:43
◼
►
system non redundantly increases your
[TS]
01:06:46
◼
►
chance of failure possibly by just small
[TS]
01:06:48
◼
►
amount but it's there I think that
[TS]
01:06:51
◼
►
trade-off is worth it in this case
[TS]
01:06:52
◼
►
because I have you know raid is not a
[TS]
01:06:57
◼
►
backup and neither would it be if this
[TS]
01:06:59
◼
►
was like a write cache you actually need
[TS]
01:07:00
◼
►
a backup because you know you can't say
[TS]
01:07:04
◼
►
well if it's just used as a cash I
[TS]
01:07:05
◼
►
wouldn't need a backup yeah you still
[TS]
01:07:06
◼
►
need a backup this scenario you need to
[TS]
01:07:09
◼
►
back up even more but I think you should
[TS]
01:07:11
◼
►
have a background matter what anyway so
[TS]
01:07:13
◼
►
I don't ding the solution for being more
[TS]
01:07:15
◼
►
fragile at an error-prone ah then it
[TS]
01:07:19
◼
►
would be if it was just uses cash simply
[TS]
01:07:21
◼
►
because I think you need to back up no
[TS]
01:07:22
◼
►
matter what and I will gladly take the
[TS]
01:07:24
◼
►
increased performance of this setup in
[TS]
01:07:26
◼
►
exchange for having to have a backup
[TS]
01:07:29
◼
►
which I think you have to have any way
[TS]
01:07:30
◼
►
we fit in our third sponsor right here
[TS]
01:07:36
◼
►
sure MailChimp calm-eze email
[TS]
01:07:38
◼
►
newsletters these guys have been
[TS]
01:07:40
◼
►
sponsors forever and I love them and
[TS]
01:07:41
◼
►
what do they do they help you design
[TS]
01:07:44
◼
►
email newsletters we have to newsletters
[TS]
01:07:46
◼
►
that we do here maybe working on a third
[TS]
01:07:48
◼
►
one and we do it all with MailChimp why
[TS]
01:07:50
◼
►
beat well to start out with because it's
[TS]
01:07:51
◼
►
free you can send 2,000 emails a month
[TS]
01:07:54
◼
►
to 12,000 people for free forever but
[TS]
01:07:58
◼
►
they do a whole bunch of other cool
[TS]
01:07:59
◼
►
things actually have got more
[TS]
01:08:00
◼
►
newsletters than that because we use the
[TS]
01:08:02
◼
►
mailchimp thing they write some code and
[TS]
01:08:05
◼
►
all you do is drop this code into your
[TS]
01:08:06
◼
►
iOS app or your Android app and let the
[TS]
01:08:09
◼
►
people sign up for your newsletter right
[TS]
01:08:10
◼
►
within the app so if you use either of
[TS]
01:08:13
◼
►
the two apps that we have the five by
[TS]
01:08:14
◼
►
five radio or five by five radio jr.
[TS]
01:08:17
◼
►
which is the free version you can sign
[TS]
01:08:19
◼
►
up for the newsletter right there this
[TS]
01:08:20
◼
►
is all male chimps code that we
[TS]
01:08:22
◼
►
integrate right in there and the same
[TS]
01:08:23
◼
►
thing works you can embed the signup
[TS]
01:08:25
◼
►
form on your website make it look
[TS]
01:08:26
◼
►
exactly like your site and your brand or
[TS]
01:08:28
◼
►
you can use their forms to do it it's
[TS]
01:08:30
◼
►
really great and they give you really
[TS]
01:08:33
◼
►
really cool analytics and statistics so
[TS]
01:08:35
◼
►
you can see when people are signing up
[TS]
01:08:37
◼
►
and what they're doing are they clicking
[TS]
01:08:39
◼
►
links that you provided them in there or
[TS]
01:08:41
◼
►
they just reading it or they just
[TS]
01:08:42
◼
►
deleting it you see all this stuff
[TS]
01:08:44
◼
►
really great analytics and great bunch
[TS]
01:08:47
◼
►
of folks over there in Atlanta at
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01:08:48
◼
►
MailChimp you can support this show and
[TS]
01:08:50
◼
►
you can sign up and you can try out all
[TS]
01:08:51
◼
►
this stuff for yourself
[TS]
01:08:53
◼
►
by going to mailchimp com / 5 by 5
[TS]
01:08:56
◼
►
support the show helped John MailChimp
[TS]
01:09:00
◼
►
all right more technical details also
[TS]
01:09:06
◼
►
getting our poor back to the low-tech
[TS]
01:09:08
◼
►
implementation the the operating system
[TS]
01:09:11
◼
►
sees two drives connected your computer
[TS]
01:09:12
◼
►
if you go to like the system information
[TS]
01:09:14
◼
►
thing it doesn't look like those just
[TS]
01:09:16
◼
►
you know it looks like one on your
[TS]
01:09:17
◼
►
desktop but if you go to the system
[TS]
01:09:18
◼
►
information thing it sees SSD connects
[TS]
01:09:20
◼
►
to whatever bus and the spaying
[TS]
01:09:22
◼
►
disconnected as well they're treated as
[TS]
01:09:25
◼
►
a single disk in a software layer so
[TS]
01:09:27
◼
►
it's not like here the OS is not fooled
[TS]
01:09:28
◼
►
by this one question that hasn't been
[TS]
01:09:31
◼
►
answered is say you're not you don't
[TS]
01:09:33
◼
►
want this fusion drive thing like aah
[TS]
01:09:34
◼
►
that's not for me can you like you know
[TS]
01:09:36
◼
►
reformat both of them and end up with
[TS]
01:09:38
◼
►
just a separate 128 gig SSD and a
[TS]
01:09:41
◼
►
separate spinning disk I assume you can
[TS]
01:09:42
◼
►
because i think that is connected
[TS]
01:09:43
◼
►
directly and if you don't want that you
[TS]
01:09:44
◼
►
don't want it Apple itself posted a tech
[TS]
01:09:49
◼
►
note whatever thing about the mac mini
[TS]
01:09:52
◼
►
and the imac about fusion drive that has
[TS]
01:09:54
◼
►
a fact that answers a bunch of questions
[TS]
01:09:56
◼
►
one of them is can you take an external
[TS]
01:10:01
◼
►
drive and add to the fusion drive uh-huh
[TS]
01:10:03
◼
►
writers external drives cannot be added
[TS]
01:10:06
◼
►
to fusion drive that strikes me as one
[TS]
01:10:08
◼
►
of those limitations that like you know
[TS]
01:10:10
◼
►
they're being really cautious they
[TS]
01:10:11
◼
►
rolling us out slowly the core storage
[TS]
01:10:12
◼
►
itself again from the command line now
[TS]
01:10:14
◼
►
you can make a bunch of disk images and
[TS]
01:10:16
◼
►
attempt to join them together into a
[TS]
01:10:19
◼
►
single volume that appears to your
[TS]
01:10:20
◼
►
operating system and mount it sometimes
[TS]
01:10:23
◼
►
the kind of work sometimes doesn't last
[TS]
01:10:24
◼
►
time I tried it I have to confess i
[TS]
01:10:25
◼
►
think was background lion that i tried
[TS]
01:10:27
◼
►
it and it was super buggy but sometimes
[TS]
01:10:29
◼
►
it would sort of work maybe it works
[TS]
01:10:30
◼
►
better now maybe we'll continue to work
[TS]
01:10:32
◼
►
better this course storage has a general
[TS]
01:10:34
◼
►
purpose system for joining drives
[TS]
01:10:36
◼
►
together but the user interface exposed
[TS]
01:10:39
◼
►
this is going to be like no we're not
[TS]
01:10:40
◼
►
we're not ready for that yet all we're
[TS]
01:10:41
◼
►
willing to support at this point is
[TS]
01:10:43
◼
►
these specific drives that come with
[TS]
01:10:45
◼
►
these specific max in this exact
[TS]
01:10:46
◼
►
configuration we QA those we know that
[TS]
01:10:48
◼
►
works there anything else all bets are
[TS]
01:10:50
◼
►
off so the fact says no you just can't
[TS]
01:10:52
◼
►
add an external drive I suspect if you
[TS]
01:10:55
◼
►
tried to enforce it too might sort of
[TS]
01:10:58
◼
►
work but might not but it's not a
[TS]
01:10:59
◼
►
supporting configuration so you know
[TS]
01:11:01
◼
►
their answer is just no no you can't do
[TS]
01:11:03
◼
►
that can you partition a fusion drive if
[TS]
01:11:06
◼
►
you have this this one
[TS]
01:11:07
◼
►
what does it mean to partition it what
[TS]
01:11:08
◼
►
do you what are you partitioning are you
[TS]
01:11:10
◼
►
part like are you shaving a bit off the
[TS]
01:11:12
◼
►
SSD or something like that the answer to
[TS]
01:11:14
◼
►
that question is you can add one
[TS]
01:11:15
◼
►
partition to the hard disk part of the
[TS]
01:11:17
◼
►
fusion drive only and again this is a
[TS]
01:11:20
◼
►
type of thing like what what's making
[TS]
01:11:21
◼
►
this limitation the GUI probably like if
[TS]
01:11:24
◼
►
you if you wanted to use the command
[TS]
01:11:25
◼
►
line tools try to something different
[TS]
01:11:26
◼
►
you probably could and it would probably
[TS]
01:11:28
◼
►
not quite work the way you wanted and
[TS]
01:11:30
◼
►
all your data would be hosed and you
[TS]
01:11:31
◼
►
would be sad but but again these are not
[TS]
01:11:33
◼
►
underlying limitations the underlying
[TS]
01:11:34
◼
►
technology they're kind of limitations
[TS]
01:11:36
◼
►
of the implementation or just like
[TS]
01:11:38
◼
►
little fences to keep you from hosing
[TS]
01:11:40
◼
►
yourself running into buggy code so in
[TS]
01:11:42
◼
►
Disk Utility you can add a partition to
[TS]
01:11:44
◼
►
the hard disk and that's it in just one
[TS]
01:11:46
◼
►
partition and that's it if you create a
[TS]
01:11:49
◼
►
hard disk partition is that part of the
[TS]
01:11:51
◼
►
fusion drive nope it's the separate disk
[TS]
01:11:52
◼
►
no participation in the fusion drive SSD
[TS]
01:11:55
◼
►
thing or whatever you take a partition
[TS]
01:11:57
◼
►
of your hard disk it's just like a
[TS]
01:11:58
◼
►
normal partition of your hard disk can
[TS]
01:12:00
◼
►
you add a windows partitions like what
[TS]
01:12:01
◼
►
does this always has to do with boot
[TS]
01:12:02
◼
►
camp can i still do boot camp yeah you
[TS]
01:12:04
◼
►
can you you know you can create a that
[TS]
01:12:09
◼
►
one partition you ready to use the boot
[TS]
01:12:10
◼
►
camp assistant you will have bootcamp
[TS]
01:12:12
◼
►
boot again you're when you reboot from
[TS]
01:12:14
◼
►
that boot camp partition it will not use
[TS]
01:12:16
◼
►
the SSD part of the it's not part of the
[TS]
01:12:18
◼
►
fusion drives just a regular spinning
[TS]
01:12:19
◼
►
disk because Windows has no awareness of
[TS]
01:12:22
◼
►
that confusion drive be mounted another
[TS]
01:12:26
◼
►
system and target disk boat so if you
[TS]
01:12:27
◼
►
reboot your iMac and target disk mode
[TS]
01:12:29
◼
►
and connect it to another Mac can it can
[TS]
01:12:31
◼
►
your imac show up as a hard drive on
[TS]
01:12:33
◼
►
that other mac that's target disk mode
[TS]
01:12:35
◼
►
yes you can do this but only if the
[TS]
01:12:38
◼
►
machine that you're using to mount the
[TS]
01:12:40
◼
►
drive is running 10 82 or later so it
[TS]
01:12:41
◼
►
shows that n82 has some awareness of
[TS]
01:12:43
◼
►
this course storage fusion drive stuff
[TS]
01:12:45
◼
►
to be able to see that imac as a single
[TS]
01:12:49
◼
►
hard drive that is made up of the SSD
[TS]
01:12:51
◼
►
and the other thing and angus because
[TS]
01:12:55
◼
►
you know that that's the reason you know
[TS]
01:12:56
◼
►
this is some sort of course storage
[TS]
01:12:57
◼
►
feature and not like oak some crazy no
[TS]
01:12:59
◼
►
file system because 1082 doesn't have a
[TS]
01:13:00
◼
►
crazy new file system but it does of
[TS]
01:13:02
◼
►
course storage and it's had it for years
[TS]
01:13:03
◼
►
you know can third-party disk utility to
[TS]
01:13:06
◼
►
be used with the fusion drive the answer
[TS]
01:13:08
◼
►
to that question is they should have put
[TS]
01:13:09
◼
►
one word maybe that the longer the
[TS]
01:13:13
◼
►
longer answers third-party disk
[TS]
01:13:14
◼
►
utilities may or may not with fusion
[TS]
01:13:16
◼
►
work with Fusion Drive thanks a lot
[TS]
01:13:18
◼
►
Apple check with your third-party
[TS]
01:13:19
◼
►
software vendor for compatibility
[TS]
01:13:21
◼
►
yeah so I would not buy one of these
[TS]
01:13:23
◼
►
autumn acts with Fusion Drive and then
[TS]
01:13:24
◼
►
just take your favorite disk utility and
[TS]
01:13:25
◼
►
run it on it blindly ah because I think
[TS]
01:13:28
◼
►
bad things might happen I mean how long
[TS]
01:13:30
◼
►
before some mean like you're talking
[TS]
01:13:32
◼
►
about like diskwarrior or something like
[TS]
01:13:33
◼
►
that yeah it really depends on how low
[TS]
01:13:35
◼
►
level these things are because obviously
[TS]
01:13:37
◼
►
anything that gets down and dirty and
[TS]
01:13:39
◼
►
says all right step aside operating
[TS]
01:13:40
◼
►
system I I'm gonna do some disc work
[TS]
01:13:42
◼
►
here and I'm gonna look at this disc I
[TS]
01:13:43
◼
►
know all about H of S Plus now don't
[TS]
01:13:45
◼
►
bother me I know all about it let me
[TS]
01:13:46
◼
►
just check it out and I can repair your
[TS]
01:13:47
◼
►
thing right that is not going to work
[TS]
01:13:49
◼
►
the way you expect because step aside
[TS]
01:13:51
◼
►
operating system means Africa's like but
[TS]
01:13:53
◼
►
wait no you don't know what you're
[TS]
01:13:54
◼
►
looking at it's not an actual it's a and
[TS]
01:13:56
◼
►
then you know you hoes your disc it the
[TS]
01:13:58
◼
►
intervening layer of course storage is
[TS]
01:14:00
◼
►
important in the scenario now obviously
[TS]
01:14:01
◼
►
drive and disk utility renders I'm sure
[TS]
01:14:04
◼
►
we'll update their disk utilities to be
[TS]
01:14:06
◼
►
aware of fusion drive and do not hos
[TS]
01:14:07
◼
►
them and do all the right things it
[TS]
01:14:09
◼
►
could be something as simple as though
[TS]
01:14:10
◼
►
it appears like the boot sectors on this
[TS]
01:14:12
◼
►
spinning disk or incorrect I'll fix that
[TS]
01:14:14
◼
►
for you and you know now you just
[TS]
01:14:15
◼
►
screwed it up because Tunisian drives
[TS]
01:14:17
◼
►
look a little bit different and you just
[TS]
01:14:19
◼
►
host it because you use all your being
[TS]
01:14:21
◼
►
helpful and repairing it to make sure
[TS]
01:14:22
◼
►
you could boot from them but really it
[TS]
01:14:23
◼
►
boots from this union of the two drives
[TS]
01:14:25
◼
►
it's not quite the same thing I'm using
[TS]
01:14:27
◼
►
video capture software and it reports
[TS]
01:14:29
◼
►
framerate drops during sustained
[TS]
01:14:30
◼
►
captures what could be wrong there's
[TS]
01:14:32
◼
►
another example of a great apple faq the
[TS]
01:14:34
◼
►
answer this question is uh the drives
[TS]
01:14:37
◼
►
too slow that's what's wrong yeah so
[TS]
01:14:39
◼
►
here's the long description your
[TS]
01:14:41
◼
►
projects capture requirements may exceed
[TS]
01:14:43
◼
►
this sustained capture it available to
[TS]
01:14:45
◼
►
your fusion drive that's just a
[TS]
01:14:46
◼
►
restatement of the problem yes that's
[TS]
01:14:48
◼
►
what he's saying I'm trying to capture
[TS]
01:14:49
◼
►
video is not working it's not working
[TS]
01:14:51
◼
►
because you can't capture video cuz it's
[TS]
01:14:53
◼
►
too slow yeah try captioning a smaller
[TS]
01:14:55
◼
►
segments source or reduces resolution or
[TS]
01:14:57
◼
►
try buying a mac pro who doesn't exist
[TS]
01:14:58
◼
►
and connecting a thunderbolt drive to it
[TS]
01:15:01
◼
►
that has enough through but I'm sorry
[TS]
01:15:02
◼
►
you can't do that either yeah i mean
[TS]
01:15:05
◼
►
like again this is a consumer level
[TS]
01:15:07
◼
►
thing if you had pure SSD maybe it would
[TS]
01:15:11
◼
►
its capture rate would be better but
[TS]
01:15:13
◼
►
then you can't store as much well the
[TS]
01:15:14
◼
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bigger question here done is this
[TS]
01:15:15
◼
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something this technology is this
[TS]
01:15:17
◼
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something that's here to stay do you
[TS]
01:15:18
◼
►
think that whoa this is something that's
[TS]
01:15:20
◼
►
going to just like we saw the SSD drives
[TS]
01:15:23
◼
►
and of course it makes sense why the SSD
[TS]
01:15:25
◼
►
drives would but they crept into a whole
[TS]
01:15:28
◼
►
bunch of different configurations and
[TS]
01:15:30
◼
►
now they're pretty much the sealed
[TS]
01:15:32
◼
►
standard for
[TS]
01:15:33
◼
►
the all of the laptops obviously you can
[TS]
01:15:37
◼
►
still by the way you can still get I'm
[TS]
01:15:39
◼
►
gosh I think it's a lot more money but
[TS]
01:15:41
◼
►
you can get a 768 gig flash drive in
[TS]
01:15:44
◼
►
that high end Mac Pro is a configuration
[TS]
01:15:47
◼
►
option if the SSD drives were big enough
[TS]
01:15:50
◼
►
and affordable enough would they would
[TS]
01:15:52
◼
►
Apple even be messing with this
[TS]
01:15:53
◼
►
technology or is this something you
[TS]
01:15:54
◼
►
think they're they're just the is it a
[TS]
01:15:56
◼
►
stopgap in other words I I think it's
[TS]
01:15:59
◼
►
something around for longer than we
[TS]
01:16:01
◼
►
think it will simply because like what I
[TS]
01:16:02
◼
►
said before I SS these are getting
[TS]
01:16:05
◼
►
cheaper and bigger and better but at the
[TS]
01:16:07
◼
►
same time spinning this are also getting
[TS]
01:16:10
◼
►
cheaper and bigger and better and yes as
[TS]
01:16:12
◼
►
these are gaining on the necesitar
[TS]
01:16:13
◼
►
growing much faster than spinning disks
[TS]
01:16:15
◼
►
are but like the race is hard to
[TS]
01:16:19
◼
►
spinning hardness they're keeping up
[TS]
01:16:20
◼
►
pretty well so like we thought if hard
[TS]
01:16:22
◼
►
drives had just stayed still when SSDs
[TS]
01:16:23
◼
►
appeared on the scenes we'd already just
[TS]
01:16:25
◼
►
be using us as these but they didn't
[TS]
01:16:26
◼
►
hard drives didn't stay still so this
[TS]
01:16:28
◼
►
yeah there's probably some calculus
[TS]
01:16:29
◼
►
equation you can determine to say when
[TS]
01:16:31
◼
►
will it what when will it be that ah
[TS]
01:16:33
◼
►
that s is these surpass spinning disks
[TS]
01:16:36
◼
►
but it's not going to be for a while I
[TS]
01:16:39
◼
►
think and so we're all kind of tired of
[TS]
01:16:40
◼
►
waiting we all want that SSD type
[TS]
01:16:42
◼
►
experience but we also want those three
[TS]
01:16:44
◼
►
terabytes spinning this that you can get
[TS]
01:16:45
◼
►
for like you know 150 bucks or of the
[TS]
01:16:47
◼
►
heck they are now they're so cheap and
[TS]
01:16:49
◼
►
they're so huge like you said oh seven
[TS]
01:16:50
◼
►
sixty eight gigabytes that's your three
[TS]
01:16:53
◼
►
terabytes you can get cheap like these
[TS]
01:16:55
◼
►
are not except I have one in my Mac Mac
[TS]
01:16:57
◼
►
Pro right now spinning storage is so
[TS]
01:16:59
◼
►
cheap but also so slow so I expect this
[TS]
01:17:03
◼
►
fusion solution to be on every single
[TS]
01:17:05
◼
►
Mac where they can put it obviously the
[TS]
01:17:09
◼
►
laptops it doesn't make sense they're so
[TS]
01:17:10
◼
►
small they're getting smaller the SSD is
[TS]
01:17:12
◼
►
they've always had compromised storage
[TS]
01:17:13
◼
►
so i don't think fusion is going to
[TS]
01:17:15
◼
►
appear on the laptop but the the imac
[TS]
01:17:17
◼
►
the mac mini and the eventual thing that
[TS]
01:17:20
◼
►
we're supposed to get for people who
[TS]
01:17:21
◼
►
like mac pro's guaranteed dev fusion
[TS]
01:17:23
◼
►
drives and i think they're going to
[TS]
01:17:25
◼
►
happen for years this is just going to
[TS]
01:17:28
◼
►
take a long time for the dist to sure
[TS]
01:17:32
◼
►
that crossover to finally happen it
[TS]
01:17:34
◼
►
would happen people just stop
[TS]
01:17:34
◼
►
researching spinning disks but don't be
[TS]
01:17:37
◼
►
doing that no one's doing that they
[TS]
01:17:39
◼
►
still keep keep on keeping on so if
[TS]
01:17:42
◼
►
distribution dr solution once it gets
[TS]
01:17:44
◼
►
shaken out and everything i think it's a
[TS]
01:17:46
◼
►
good compromise
[TS]
01:17:47
◼
►
Apple is glad that like I said you know
[TS]
01:17:48
◼
►
we played that clip from that show all
[TS]
01:17:50
◼
►
those years ago or one year ago at least
[TS]
01:17:52
◼
►
one and a half years ago that's what I
[TS]
01:17:55
◼
►
wanted I i wanted i wanted the best of
[TS]
01:17:58
◼
►
both worlds i knew i couldn't get it
[TS]
01:17:59
◼
►
because of technology like I can't just
[TS]
01:18:01
◼
►
get SSD everywhere it's gonna take a
[TS]
01:18:02
◼
►
long time so just give me this
[TS]
01:18:03
◼
►
compromise and do and you know don't
[TS]
01:18:05
◼
►
make me manage it and that's exactly
[TS]
01:18:07
◼
►
what they're giving you through through
[TS]
01:18:08
◼
►
pretty low-tech approach to the
[TS]
01:18:10
◼
►
operating system handling the shuffling
[TS]
01:18:12
◼
►
the files I believe this is all
[TS]
01:18:15
◼
►
happening at the file level not the
[TS]
01:18:16
◼
►
block level which is also kind of like
[TS]
01:18:19
◼
►
time machine is not it's kind of a lame
[TS]
01:18:20
◼
►
solution if you just did the block diff
[TS]
01:18:22
◼
►
so it'd be much more efficient and that
[TS]
01:18:23
◼
►
is true but they're like you know we can
[TS]
01:18:25
◼
►
do the file based one it's simple it's
[TS]
01:18:28
◼
►
low-tech it's kind of cruddy but it gets
[TS]
01:18:29
◼
►
us most of the benefit without lots of
[TS]
01:18:32
◼
►
the hassles and so it seems like they're
[TS]
01:18:33
◼
►
doing the same thing here the there are
[TS]
01:18:36
◼
►
wrinkles though so it is one wrinkle
[TS]
01:18:38
◼
►
from the back my fusion drive can not
[TS]
01:18:40
◼
►
see time machine backups my every time
[TS]
01:18:41
◼
►
to restore what could be the issue and
[TS]
01:18:43
◼
►
the issue is fusion drive images must be
[TS]
01:18:46
◼
►
the first ones written to a time machine
[TS]
01:18:47
◼
►
backup drive so that's kind of weird so
[TS]
01:18:49
◼
►
if you have an existing time machine
[TS]
01:18:52
◼
►
backup and you start trying to backup
[TS]
01:18:54
◼
►
your fusion drive to it like you know as
[TS]
01:18:57
◼
►
an additional thing that won't work you
[TS]
01:18:59
◼
►
have the fusion drive has to be the
[TS]
01:19:01
◼
►
first thing that hits that time machine
[TS]
01:19:02
◼
►
disk so if you have a disc that you
[TS]
01:19:03
◼
►
currently use for time machine and has
[TS]
01:19:05
◼
►
existing data on it you got to wipe it
[TS]
01:19:06
◼
►
out and say okay now I'm backing up my
[TS]
01:19:08
◼
►
mac with my fusion drive for my mac men
[TS]
01:19:10
◼
►
usually drive to this empty time machine
[TS]
01:19:12
◼
►
disk it's the first one in and it
[TS]
01:19:13
◼
►
probably like sets that lays things out
[TS]
01:19:15
◼
►
and different pattern and puts
[TS]
01:19:16
◼
►
additional information so you can
[TS]
01:19:18
◼
►
actually see it when you reboot and blah
[TS]
01:19:19
◼
►
blah like but that's a kind of an
[TS]
01:19:21
◼
►
annoying wrinkle but probably
[TS]
01:19:22
◼
►
unavoidable due to the weird way things
[TS]
01:19:23
◼
►
work and you know i'll tell you what
[TS]
01:19:28
◼
►
i'll tell you what some people are gonna
[TS]
01:19:29
◼
►
miss some people are going to miss the
[TS]
01:19:32
◼
►
fact that like right now if you want to
[TS]
01:19:35
◼
►
you can before this fusion drive stuff
[TS]
01:19:37
◼
►
you can pull a drive out of a mac or
[TS]
01:19:41
◼
►
connected and you remember funny you
[TS]
01:19:43
◼
►
remember firewire mode how you can hold
[TS]
01:19:46
◼
►
down the target desk my target this mode
[TS]
01:19:49
◼
►
and that would still work I imagine a
[TS]
01:19:52
◼
►
TARDIS once the work but the idea of
[TS]
01:19:54
◼
►
just being able to pull out a drive in
[TS]
01:19:56
◼
►
checking into any Mac is that still
[TS]
01:19:57
◼
►
going to be possibility or just the OS
[TS]
01:19:59
◼
►
need to understand
[TS]
01:20:00
◼
►
how this drive is working in other words
[TS]
01:20:03
◼
►
if you pulled this out and connected it
[TS]
01:20:04
◼
►
to an older Mac Mac OS 5 and dot 5
[TS]
01:20:11
◼
►
what's it going to see is it going to
[TS]
01:20:13
◼
►
see two separate partitions one of them
[TS]
01:20:15
◼
►
has like a few apps on it and one has
[TS]
01:20:17
◼
►
data on it or one I would assume that in
[TS]
01:20:19
◼
►
Apple's usually pretty good about doing
[TS]
01:20:22
◼
►
clever I don't know if you call it
[TS]
01:20:24
◼
►
forward compatibility well here's an
[TS]
01:20:27
◼
►
example from memory when hfs+ first came
[TS]
01:20:30
◼
►
out I believe this is when they did this
[TS]
01:20:31
◼
►
HFS existed and then they introduced
[TS]
01:20:34
◼
►
hfs+ and if you formatted a disk as hfs+
[TS]
01:20:38
◼
►
and then took that disk in it's an extra
[TS]
01:20:39
◼
►
noticed took it back to an old Mac that
[TS]
01:20:42
◼
►
had no idea to page best plus was
[TS]
01:20:43
◼
►
running a version the operating system
[TS]
01:20:45
◼
►
the predates HFS plus it has no idea
[TS]
01:20:47
◼
►
what the heck hfs+ is and you connected
[TS]
01:20:48
◼
►
this drive to it like oh it's just going
[TS]
01:20:50
◼
►
to ask to initialize this disk isn't it
[TS]
01:20:52
◼
►
because I'll this is crazy instead part
[TS]
01:20:55
◼
►
of the HFS plus format at least
[TS]
01:20:56
◼
►
initially might still be there was to
[TS]
01:20:58
◼
►
put this little guardian volume thing
[TS]
01:21:00
◼
►
that when a Mac that just understood HFS
[TS]
01:21:04
◼
►
read this disk it appeared to be some
[TS]
01:21:05
◼
►
tiny little read-only disk that said
[TS]
01:21:07
◼
►
something like you can't you know
[TS]
01:21:08
◼
►
there's nothing on this extension best
[TS]
01:21:10
◼
►
Plus this you know it wouldn't offer to
[TS]
01:21:14
◼
►
erase it it would appear to be like an
[TS]
01:21:16
◼
►
empty read-only tiny little Drive and
[TS]
01:21:20
◼
►
that's pretty clever engineering because
[TS]
01:21:22
◼
►
when the mac that is showing that little
[TS]
01:21:25
◼
►
empty thing was created hfs+ didn't even
[TS]
01:21:27
◼
►
exist and wasn't even developed so there
[TS]
01:21:29
◼
►
I think they call that I don't not they
[TS]
01:21:31
◼
►
call it forward compatible it's not
[TS]
01:21:32
◼
►
backward compatibility but it's being
[TS]
01:21:34
◼
►
able to with your future development
[TS]
01:21:36
◼
►
make a product that if brought to an
[TS]
01:21:39
◼
►
older machine still does something
[TS]
01:21:41
◼
►
sensible so it's possible that they did
[TS]
01:21:44
◼
►
that type of solution where they said ok
[TS]
01:21:46
◼
►
there's no way you're going to be able
[TS]
01:21:47
◼
►
to see this or read this on an old Mac
[TS]
01:21:51
◼
►
so let's put something in there to make
[TS]
01:21:54
◼
►
sure that it doesn't offer to initialize
[TS]
01:21:55
◼
►
the thing that's one option is tech
[TS]
01:21:58
◼
►
probably technically possible the option
[TS]
01:22:01
◼
►
you talked about is like do I just see
[TS]
01:22:02
◼
►
half a disk this just looks like a
[TS]
01:22:03
◼
►
Disqus got like a bunch of stuff in it
[TS]
01:22:04
◼
►
and it looks like a sparsely populated
[TS]
01:22:06
◼
►
regular desk that's a possibility as
[TS]
01:22:08
◼
►
well because then core storage could
[TS]
01:22:10
◼
►
just treat you know yeah it could under
[TS]
01:22:11
◼
►
the covers hide that but that's kind of
[TS]
01:22:13
◼
►
dangerous because then it's like
[TS]
01:22:14
◼
►
exactly might start thinking it's like
[TS]
01:22:16
◼
►
your full disk but it's not that's right
[TS]
01:22:18
◼
►
you what if you mess with it like you
[TS]
01:22:20
◼
►
wouldn't want anyone to touch that so
[TS]
01:22:21
◼
►
that would probably be bad as well the
[TS]
01:22:25
◼
►
possibility that you stick it in and
[TS]
01:22:26
◼
►
says this is unreadable I have to
[TS]
01:22:27
◼
►
initialize it that would be again
[TS]
01:22:28
◼
►
because it like 20 this doesn't seem to
[TS]
01:22:30
◼
►
have the right you know information
[TS]
01:22:31
◼
►
about the block maps with the boot
[TS]
01:22:33
◼
►
sector or for example the entire catalog
[TS]
01:22:35
◼
►
file is on this SSD which I believe it
[TS]
01:22:37
◼
►
probably is all that I don't know I
[TS]
01:22:40
◼
►
guess they could have to catalog files
[TS]
01:22:41
◼
►
one for each volume on there's so many
[TS]
01:22:42
◼
►
questions by this implementation and all
[TS]
01:22:44
◼
►
the people who wanted me to talk about
[TS]
01:22:45
◼
►
this is it explained to me how it works
[TS]
01:22:47
◼
►
I don't know nobody knows it's outside
[TS]
01:22:49
◼
►
of Apple and attempts to get information
[TS]
01:22:51
◼
►
out of Apple about this technical nerdy
[TS]
01:22:53
◼
►
information have not been successful not
[TS]
01:22:55
◼
►
big as Apple is trying to keep it secret
[TS]
01:22:56
◼
►
but because they just don't care and
[TS]
01:22:58
◼
►
then that you know they want to give PR
[TS]
01:22:59
◼
►
about the new products they don't want
[TS]
01:23:01
◼
►
PR to be diluted by talking about nerd
[TS]
01:23:03
◼
►
things so eventually i'm assuming we
[TS]
01:23:05
◼
►
will have a good technical explanation
[TS]
01:23:06
◼
►
of how this works but we don't quite
[TS]
01:23:09
◼
►
know yet but yeah so it all these
[TS]
01:23:12
◼
►
possibilities are possible the bottom
[TS]
01:23:13
◼
►
line is Apple does not much you taking
[TS]
01:23:15
◼
►
one of these drugs yes is there are
[TS]
01:23:17
◼
►
otherwise out and stick in any place
[TS]
01:23:18
◼
►
else first of all it's inside an imac
[TS]
01:23:20
◼
►
you know regular people aren't opening
[TS]
01:23:21
◼
►
that thing up I think it probably voids
[TS]
01:23:22
◼
►
the warranty the mac mini same type of
[TS]
01:23:25
◼
►
deal you're allowed to replace the ram
[TS]
01:23:26
◼
►
but you're not supposed to pry that
[TS]
01:23:27
◼
►
sucker open and pull out the the
[TS]
01:23:29
◼
►
spinning disk and stick it somewhere
[TS]
01:23:30
◼
►
that is way outside the realm would I
[TS]
01:23:32
◼
►
Apple thinks you're doing with this the
[TS]
01:23:34
◼
►
non-existent Mac Pro that we use this
[TS]
01:23:36
◼
►
technology now we're getting into ok
[TS]
01:23:38
◼
►
what you're supposed to pull the drives
[TS]
01:23:39
◼
►
out of the mac pro pro the current one
[TS]
01:23:41
◼
►
anyway they've got little sleds what are
[TS]
01:23:43
◼
►
you doing for me here by that point I
[TS]
01:23:45
◼
►
think Apple has to have a solution for
[TS]
01:23:47
◼
►
this is the solution to market drive is
[TS]
01:23:48
◼
►
read-only is the solution to put some
[TS]
01:23:50
◼
►
little sentinel volume on it this what
[TS]
01:23:51
◼
►
looks like that may be the solution is
[TS]
01:23:53
◼
►
just to say okay it shows up as do you
[TS]
01:23:55
◼
►
want to initialize this that would
[TS]
01:23:58
◼
►
probably be the worst possible solution
[TS]
01:23:59
◼
►
but it's you know it's it's a
[TS]
01:24:02
◼
►
possibility that you know the the thing
[TS]
01:24:04
◼
►
about fusion drive in any young
[TS]
01:24:05
◼
►
technology like this is there's going to
[TS]
01:24:07
◼
►
be bumps in the road like the they have
[TS]
01:24:10
◼
►
to work the kinks out of this obviously
[TS]
01:24:11
◼
►
they probably thought that it seems like
[TS]
01:24:13
◼
►
they thought they could get it out in
[TS]
01:24:14
◼
►
time for mountain lion and they didn't
[TS]
01:24:15
◼
►
that means there was kinks there's
[TS]
01:24:16
◼
►
probably more kinks more caveats more
[TS]
01:24:18
◼
►
software that doesn't handle it
[TS]
01:24:19
◼
►
correctly all starts it like it if
[TS]
01:24:23
◼
►
you're really cautious don't until Kate
[TS]
01:24:26
◼
►
a fusion drive
[TS]
01:24:28
◼
►
but if you want to live a little bit on
[TS]
01:24:31
◼
►
the edge try it out make sure your
[TS]
01:24:34
◼
►
backups are good and you'll probably be
[TS]
01:24:35
◼
►
okay because Apple is so cautious in its
[TS]
01:24:38
◼
►
rollouts because this thing is only
[TS]
01:24:39
◼
►
supported in these exact configuration
[TS]
01:24:40
◼
►
does not a new general purpose flexible
[TS]
01:24:43
◼
►
system for doing arbitrary storage
[TS]
01:24:44
◼
►
management with our great new logical
[TS]
01:24:47
◼
►
volume manager and cool new GUI and
[TS]
01:24:48
◼
►
command-line it's not what it is it's
[TS]
01:24:49
◼
►
like this exact configuration don't mess
[TS]
01:24:51
◼
►
with it it'll probably work okay and
[TS]
01:24:54
◼
►
like this is the optimistic success
[TS]
01:24:57
◼
►
story is look at FileVault 2 5 volt to
[TS]
01:25:01
◼
►
was you know the first thing they
[TS]
01:25:03
◼
►
implemented on top of their fancy new
[TS]
01:25:04
◼
►
logical volume management storage layer
[TS]
01:25:06
◼
►
course storage right out of the box it
[TS]
01:25:08
◼
►
nothing had ever shipped before that
[TS]
01:25:10
◼
►
line introduced this entire new layer to
[TS]
01:25:12
◼
►
the storage system and he used it to
[TS]
01:25:14
◼
►
reimplement a feature that had gotten a
[TS]
01:25:16
◼
►
really bad rap for being implemented
[TS]
01:25:17
◼
►
very poorly and FileVault 2 is worked
[TS]
01:25:20
◼
►
without a hitch I've used it since the
[TS]
01:25:22
◼
►
day it was released I've been running at
[TS]
01:25:24
◼
►
least one mac with FileVault 2 turned on
[TS]
01:25:26
◼
►
zero problems perfect no bugs background
[TS]
01:25:31
◼
►
encrypt decrypt no problems whatsoever
[TS]
01:25:33
◼
►
beautiful so that shows that they're
[TS]
01:25:37
◼
►
really cautious approach and doing
[TS]
01:25:38
◼
►
storage stuff can pay off this is more
[TS]
01:25:42
◼
►
complicated then than just encrypting a
[TS]
01:25:45
◼
►
single volume but it's done by the same
[TS]
01:25:49
◼
►
team I'm assuming the core storage
[TS]
01:25:51
◼
►
people and so I think it will probably
[TS]
01:25:54
◼
►
be okay watch watch the macworld on it
[TS]
01:25:57
◼
►
when these stories start coming out see
[TS]
01:26:00
◼
►
if you see like a story from a friend
[TS]
01:26:01
◼
►
about how they accidentally hose
[TS]
01:26:02
◼
►
themselves because they don't understand
[TS]
01:26:03
◼
►
how fusion drive worked or some actual
[TS]
01:26:06
◼
►
bugs and I'm sure it'll be updates to to
[TS]
01:26:08
◼
►
help with this I don't know I don't know
[TS]
01:26:10
◼
►
how to andy capp this what i do have
[TS]
01:26:11
◼
►
this has a lot of things going for it in
[TS]
01:26:13
◼
►
terms of that the caution Apple usually
[TS]
01:26:15
◼
►
uses with doing its storage stuff and
[TS]
01:26:17
◼
►
the limited configurations of that
[TS]
01:26:21
◼
►
they're supporting for now I'm assuming
[TS]
01:26:25
◼
►
there will be more information about
[TS]
01:26:29
◼
►
fusion drive coming out of Apple at the
[TS]
01:26:32
◼
►
very least at this year's WWDC I'm sure
[TS]
01:26:35
◼
►
there'll be a technical session on it if
[TS]
01:26:37
◼
►
we have to wait that long it'll be on
[TS]
01:26:38
◼
►
disappointing people asking if I'm going
[TS]
01:26:40
◼
►
to update my mac OS 10
[TS]
01:26:41
◼
►
review or do a review in between just
[TS]
01:26:43
◼
►
talking about fusion drive well I'm not
[TS]
01:26:45
◼
►
going to update the mac OS 10 review
[TS]
01:26:47
◼
►
that it is what it is now plus or minus
[TS]
01:26:48
◼
►
typos I'm probably not going to do a
[TS]
01:26:51
◼
►
separate story about fusion drive like
[TS]
01:26:53
◼
►
in the middle you know in between OS
[TS]
01:26:56
◼
►
release is simply because I don't have
[TS]
01:26:58
◼
►
anything my fusion drive I know what you
[TS]
01:27:00
◼
►
know like I don't have any contacts and
[TS]
01:27:01
◼
►
the information Apple's not releasing it
[TS]
01:27:03
◼
►
and once Apple does really sit just read
[TS]
01:27:05
◼
►
the information they release I hope
[TS]
01:27:09
◼
►
someone does one out button would you
[TS]
01:27:10
◼
►
buy would you buy one of one of these
[TS]
01:27:13
◼
►
drives in it you personally you know in
[TS]
01:27:16
◼
►
your new map primack you know in a mac
[TS]
01:27:18
◼
►
pro let's say they come out they said
[TS]
01:27:19
◼
►
this technology's worked so well in the
[TS]
01:27:21
◼
►
imac and the mac mini over the last year
[TS]
01:27:24
◼
►
that we're proud to introduce it as our
[TS]
01:27:26
◼
►
premier technology in the mac pro are
[TS]
01:27:29
◼
►
you happy about this Johnny you're
[TS]
01:27:30
◼
►
unhappy about this yes I would win 2013
[TS]
01:27:34
◼
►
if a mac pro like thing comes out and
[TS]
01:27:36
◼
►
has fusion drive i will be getting with
[TS]
01:27:38
◼
►
fusion drive but that will be like a
[TS]
01:27:40
◼
►
year you know half a year later or
[TS]
01:27:41
◼
►
something right so it's had a half year
[TS]
01:27:43
◼
►
to get the kink shaken out of it and you
[TS]
01:27:45
◼
►
you know even if it was the very first
[TS]
01:27:47
◼
►
thing on a mac pro i would probably get
[TS]
01:27:49
◼
►
it as i said look if it ends up being
[TS]
01:27:50
◼
►
flaky or something i can just stick a
[TS]
01:27:52
◼
►
couple more drives in there and use
[TS]
01:27:54
◼
►
those and keep the flaky fusion drive
[TS]
01:27:56
◼
►
until they work the kinks out like I
[TS]
01:27:57
◼
►
have so much flexibility with a
[TS]
01:27:58
◼
►
theoretical Mac Pro that has all these
[TS]
01:28:00
◼
►
different drives in it that I would get
[TS]
01:28:02
◼
►
it with this hybrid thing because I do
[TS]
01:28:03
◼
►
want these like I said yeah I set it on
[TS]
01:28:05
◼
►
an episode 17 that's what I want and I'm
[TS]
01:28:07
◼
►
gonna get it and I'm willing to deal
[TS]
01:28:08
◼
►
with the flakiness especially on a mac
[TS]
01:28:10
◼
►
pro where I haven't out where I'm like
[TS]
01:28:11
◼
►
all right so if it's flaky I use a
[TS]
01:28:13
◼
►
couple other drives you know or I just
[TS]
01:28:15
◼
►
wait until they get the kinks work out
[TS]
01:28:16
◼
►
you because you have so many so many
[TS]
01:28:17
◼
►
options with so much internal and
[TS]
01:28:19
◼
►
external storage on a theoretical new
[TS]
01:28:21
◼
►
Mac Pro that it's barely a risk so I
[TS]
01:28:24
◼
►
would definitely get this on my mac pro
[TS]
01:28:25
◼
►
I'm not even sure it will be an option
[TS]
01:28:27
◼
►
not to get it on the mac pro that's
[TS]
01:28:29
◼
►
always been my my vision of what the
[TS]
01:28:31
◼
►
next Mac Pro is going to be it's like
[TS]
01:28:32
◼
►
it's not going to ship with like for
[TS]
01:28:34
◼
►
spinning disk it's you know SSD is going
[TS]
01:28:36
◼
►
to be the option and it is it going to
[TS]
01:28:38
◼
►
be an SSD boot drive a bunch of SSD bays
[TS]
01:28:41
◼
►
in the area where the obstacles were a
[TS]
01:28:43
◼
►
new case that's designed around only
[TS]
01:28:45
◼
►
point 5 inch storage with any of you
[TS]
01:28:47
◼
►
want like that's what I've always
[TS]
01:28:48
◼
►
imagined this thing looking like in
[TS]
01:28:50
◼
►
fusion drive to cement it like I'm not
[TS]
01:28:51
◼
►
even sure you'll be able to get a mac
[TS]
01:28:52
◼
►
pro without fusion
[TS]
01:28:53
◼
►
oh so I'm getting mine with can't wait
[TS]
01:28:58
◼
►
for you to get this thing about this
[TS]
01:29:00
◼
►
thing that doesn't exist we just yeah a
[TS]
01:29:02
◼
►
hypothetical thing I'm very nervous
[TS]
01:29:04
◼
►
about it and i'm especially nervous
[TS]
01:29:05
◼
►
because it's gonna cost so much money
[TS]
01:29:07
◼
►
like if this thing has threaten a
[TS]
01:29:09
◼
►
desktop display and some crazy a video
[TS]
01:29:13
◼
►
connector because current you know we
[TS]
01:29:15
◼
►
talked about the short current
[TS]
01:29:15
◼
►
displayport standards don't support
[TS]
01:29:17
◼
►
enough resolution to drive a true retin
[TS]
01:29:20
◼
►
a 27 inch desktop display they just that
[TS]
01:29:22
◼
►
they don't they don't support that
[TS]
01:29:23
◼
►
resolution so they need the combination
[TS]
01:29:26
◼
►
of video card and a new version of their
[TS]
01:29:29
◼
►
thing they used to pump the pixels out
[TS]
01:29:31
◼
►
to their display like all that needs to
[TS]
01:29:34
◼
►
be sorted out plus connected to what has
[TS]
01:29:36
◼
►
to be a fantastically expensive display
[TS]
01:29:38
◼
►
with like 80 gazillion pixels on it
[TS]
01:29:40
◼
►
right ah that's gonna cost a lot of my
[TS]
01:29:42
◼
►
it's gonna cost a lot so I'm so I'm
[TS]
01:29:44
◼
►
saving my pennies is there is there any
[TS]
01:29:46
◼
►
way that you'll ever be content with
[TS]
01:29:51
◼
►
with some kind of imac is there ever a
[TS]
01:29:53
◼
►
day to you because you know what let's
[TS]
01:29:55
◼
►
say Apple does come out with with some
[TS]
01:29:57
◼
►
kind of mac pro in 2013 you know and
[TS]
01:29:59
◼
►
we've talked about this it's only a
[TS]
01:30:00
◼
►
matter of time before the Mac Pro
[TS]
01:30:02
◼
►
release is just gone and they're just
[TS]
01:30:05
◼
►
not making them anymore you know 10
[TS]
01:30:07
◼
►
years from now there's not good i
[TS]
01:30:08
◼
►
guarantee you there'll be an imac
[TS]
01:30:09
◼
►
there's not going to be a mac pro yeah
[TS]
01:30:12
◼
►
you know that they're eventually going
[TS]
01:30:15
◼
►
away the only things keeping it around
[TS]
01:30:18
◼
►
our storage from video cards I know
[TS]
01:30:21
◼
►
their internet and cards right so
[TS]
01:30:23
◼
►
storage you would assume eventually that
[TS]
01:30:25
◼
►
takes care of itself because you know
[TS]
01:30:26
◼
►
everything a solid-state on the long
[TS]
01:30:28
◼
►
graph that happens so those big bulky
[TS]
01:30:29
◼
►
annoying spinning disks they go away
[TS]
01:30:31
◼
►
they look ridiculous we look back in the
[TS]
01:30:32
◼
►
mail I can't remember when we use those
[TS]
01:30:33
◼
►
things that's fine that takes care of
[TS]
01:30:35
◼
►
the storage thing video it's conceivable
[TS]
01:30:37
◼
►
that you could fit the most powerful
[TS]
01:30:39
◼
►
video card made by man for consumer
[TS]
01:30:42
◼
►
applications behind a gigantic 27 inch
[TS]
01:30:44
◼
►
display totally conceivable they don't
[TS]
01:30:46
◼
►
do it now though but you could do it for
[TS]
01:30:49
◼
►
me that's all I need for the other for
[TS]
01:30:52
◼
►
the pro people who have to put the crazy
[TS]
01:30:53
◼
►
video capture cards or other sorts of
[TS]
01:30:55
◼
►
things in there that may sort itself out
[TS]
01:30:57
◼
►
by just the system is getting powerful
[TS]
01:30:58
◼
►
enough to those capture cards like it
[TS]
01:31:00
◼
►
can all happen on the GPU or it's all
[TS]
01:31:02
◼
►
done by the OS or I don't know all the
[TS]
01:31:03
◼
►
range of things people use adding cards
[TS]
01:31:05
◼
►
for but you've seen the number of slot
[TS]
01:31:07
◼
►
in Apple's full side powers decrease
[TS]
01:31:10
◼
►
over the years I forget how many like
[TS]
01:31:11
◼
►
the mac order the mac to had like eight
[TS]
01:31:14
◼
►
slots or something crazy maybe just four
[TS]
01:31:15
◼
►
slots I don't remember but the number of
[TS]
01:31:17
◼
►
slots in the tower max in the modern era
[TS]
01:31:19
◼
►
have decreased that you know they take
[TS]
01:31:21
◼
►
them out it like let's take out one and
[TS]
01:31:23
◼
►
you don't notice like yeah that kind of
[TS]
01:31:25
◼
►
annoys me because I was filling all the
[TS]
01:31:26
◼
►
slots of my previous one but I guess
[TS]
01:31:27
◼
►
it's okay I take it one more and you
[TS]
01:31:29
◼
►
know they're especially with a double
[TS]
01:31:31
◼
►
with things like the video cards take up
[TS]
01:31:33
◼
►
two slots and everything it's I could be
[TS]
01:31:39
◼
►
happy with a bunch of energy stuck to
[TS]
01:31:41
◼
►
the back of a really big 30 inch Retina
[TS]
01:31:44
◼
►
display yeah five years now I could be a
[TS]
01:31:47
◼
►
Beulah because all i want is tremendous
[TS]
01:31:48
◼
►
amount of ram lots of flexibility for
[TS]
01:31:51
◼
►
storage and a really really really fast
[TS]
01:31:53
◼
►
video card I don't know how long it will
[TS]
01:31:58
◼
►
take for that thing to appear but I mean
[TS]
01:31:59
◼
►
I like you said I'll eventually i'll be
[TS]
01:32:00
◼
►
forced to eventually no one's going to
[TS]
01:32:02
◼
►
have something the size of a
[TS]
01:32:03
◼
►
dehumidifier signify their desk like
[TS]
01:32:04
◼
►
it's just it's you know that's not the
[TS]
01:32:07
◼
►
way things are going but for now for
[TS]
01:32:09
◼
►
next year Tim you promised me something
[TS]
01:32:11
◼
►
better be good alright what else you got
[TS]
01:32:16
◼
►
for today today announced anything else
[TS]
01:32:18
◼
►
let me think hmm mm-hmm think they did
[TS]
01:32:22
◼
►
something with the iPad oh yeah they
[TS]
01:32:25
◼
►
released the ipad they called a
[TS]
01:32:27
◼
►
fourth-generation ipad with retina
[TS]
01:32:28
◼
►
display the in slightly updated innards
[TS]
01:32:32
◼
►
as you say and the lightning connector
[TS]
01:32:35
◼
►
and they now call it the ipad with
[TS]
01:32:39
◼
►
retina display and then they have of
[TS]
01:32:41
◼
►
course the ipad mini which also has a
[TS]
01:32:44
◼
►
lightning connector will start with the
[TS]
01:32:47
◼
►
ipad 4 as it will be known by people who
[TS]
01:32:49
◼
►
want to distinguish it from the 3 and so
[TS]
01:32:52
◼
►
on we're not taking our foot off the gas
[TS]
01:32:55
◼
►
as Tim Cook the previous imac the ipad
[TS]
01:32:59
◼
►
val got a previous ipad the ipad 3 was
[TS]
01:33:02
◼
►
released just what seven months ago or
[TS]
01:33:04
◼
►
something yeah that sounds about right
[TS]
01:33:06
◼
►
yeah seven months ago so this is a
[TS]
01:33:09
◼
►
pretty fast update and this is they were
[TS]
01:33:12
◼
►
not taking her foot off the gas we're
[TS]
01:33:13
◼
►
not going to wait for like you know wait
[TS]
01:33:17
◼
►
a grace period like let's wait a year
[TS]
01:33:18
◼
►
before but we've got a new
[TS]
01:33:20
◼
►
i pad ready to go it's twice as fast as
[TS]
01:33:23
◼
►
the other one we're putting it out we
[TS]
01:33:25
◼
►
are not taking her foot off the gas as
[TS]
01:33:27
◼
►
says Tim earlier in that thing he said
[TS]
01:33:30
◼
►
people love their iPads which reminded
[TS]
01:33:34
◼
►
me once again as it always does of the
[TS]
01:33:37
◼
►
movie singles & wine people love their
[TS]
01:33:39
◼
►
cars people love their iPads did you
[TS]
01:33:42
◼
►
hear the clip that that came out earlier
[TS]
01:33:46
◼
►
in the week and we had it on the
[TS]
01:33:48
◼
►
frequency by the way we have a new we
[TS]
01:33:51
◼
►
have a new daily news show on five by
[TS]
01:33:53
◼
►
five called the frequency 50 52 TV /
[TS]
01:33:55
◼
►
frequency did you hear this it was like
[TS]
01:33:57
◼
►
a collection of all of the all of the
[TS]
01:34:00
◼
►
really nice words that that they say
[TS]
01:34:05
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during was a collection in three minutes
[TS]
01:34:08
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of all the beautiful amazing yeah I
[TS]
01:34:11
◼
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think I've heard it if not that exact
[TS]
01:34:13
◼
►
one very similar things before yes all
[TS]
01:34:15
◼
►
the superlatives all of it Apple loves
[TS]
01:34:17
◼
►
those yeah so this ipad for I I heard a
[TS]
01:34:22
◼
►
couple people refer to it as the ipad 3
[TS]
01:34:24
◼
►
s that's not too far off the mark
[TS]
01:34:27
◼
►
because I mean and people you could say
[TS]
01:34:30
◼
►
that bills oh you're saying that as like
[TS]
01:34:32
◼
►
a joke of like the four it's not really
[TS]
01:34:33
◼
►
that much better than the three just
[TS]
01:34:34
◼
►
should have been called the 3s but I've
[TS]
01:34:36
◼
►
always been the opposite opinion that
[TS]
01:34:38
◼
►
the 4s was a tremendous step over the
[TS]
01:34:42
◼
►
for like they improved every single
[TS]
01:34:44
◼
►
thing about that thing it just look the
[TS]
01:34:46
◼
►
same on the outside like every part of
[TS]
01:34:48
◼
►
it winside was better I'm people like oh
[TS]
01:34:50
◼
►
we just added an s and it looks the same
[TS]
01:34:52
◼
►
therefore it's not as good oh really you
[TS]
01:34:54
◼
►
want to trade me your iphone 4 3 or 4 s
[TS]
01:34:55
◼
►
then it was a big update and the same
[TS]
01:34:57
◼
►
thing here looks the same as the ipad 3
[TS]
01:35:00
◼
►
ways the same plus or minus you know
[TS]
01:35:02
◼
►
it's 2 grams heavier in all models but
[TS]
01:35:04
◼
►
you're not going to feel two grams same
[TS]
01:35:05
◼
►
thickness obviously has a lightning port
[TS]
01:35:08
◼
►
instead of the big one so the big 30 pin
[TS]
01:35:10
◼
►
thing but it's twice as fast it's got an
[TS]
01:35:13
◼
►
a6 that's not you know if you they
[TS]
01:35:16
◼
►
released a new I can't use the mac pro
[TS]
01:35:18
◼
►
visit my guess if it's stupid you know
[TS]
01:35:20
◼
►
if they released the new 15-inch retina
[TS]
01:35:22
◼
►
MacBook Pro five months from now or
[TS]
01:35:25
◼
►
whatever whatever seven months after the
[TS]
01:35:27
◼
►
introduction is ivory or when they came
[TS]
01:35:28
◼
►
out they came out like in the summer
[TS]
01:35:29
◼
►
seven months after the 15-inch retina
[TS]
01:35:30
◼
►
MacBook Pro comes out they release one
[TS]
01:35:32
◼
►
that's twice as fast people going to
[TS]
01:35:34
◼
►
like also what just speed bump this
[TS]
01:35:36
◼
►
twice as fast I mean that doesn't happen
[TS]
01:35:38
◼
►
in the mag line anymore it still happens
[TS]
01:35:40
◼
►
in the iOS line to time and not like two
[TS]
01:35:42
◼
►
times fake benchmark II as fast actual
[TS]
01:35:45
◼
►
two times as fast and how they do that
[TS]
01:35:47
◼
►
the a six cores are faster it's clocked
[TS]
01:35:50
◼
►
higher then the a 5x was this is day 6 X
[TS]
01:35:53
◼
►
the X stands for that extra I don't know
[TS]
01:35:55
◼
►
what stands for but I like you referred
[TS]
01:35:56
◼
►
to is the extra GPU core it's got four
[TS]
01:35:58
◼
►
GPU cores probably the exact same for
[TS]
01:36:00
◼
►
GPU cores that were in the a 5x but just
[TS]
01:36:02
◼
►
clocked higher there were 2 50 megahertz
[TS]
01:36:04
◼
►
in the 85 X they're probably 500
[TS]
01:36:06
◼
►
megahertz in this thing the CPU was one
[TS]
01:36:08
◼
►
gigahertz in the a 5x it's probably 1.5
[TS]
01:36:11
◼
►
in the a6x they improve the facetime
[TS]
01:36:15
◼
►
camera so it's HD it's got that dual
[TS]
01:36:16
◼
►
band Wi-Fi thing which may or may not
[TS]
01:36:18
◼
►
help you depending on what access points
[TS]
01:36:21
◼
►
you have available uh this is an
[TS]
01:36:24
◼
►
excellent excellent iPad uh and I see no
[TS]
01:36:29
◼
►
reason they should have waited i made a
[TS]
01:36:31
◼
►
tweet that like you know I used to love
[TS]
01:36:33
◼
►
my ipad 3 but i know i guess i can use
[TS]
01:36:35
◼
►
it to level piece of furniture or
[TS]
01:36:36
◼
►
something that was a joke you know based
[TS]
01:36:39
◼
►
on the idea that people think oh my ipad
[TS]
01:36:40
◼
►
3 stinks now i still like my ipad 3
[TS]
01:36:42
◼
►
right i would rather have a 4 but i'm
[TS]
01:36:44
◼
►
not upset at apple for obsolete in me or
[TS]
01:36:48
◼
►
anything like that they're keeping they
[TS]
01:36:49
◼
►
will not take their foot off the gas and
[TS]
01:36:51
◼
►
i don't think they should uh people
[TS]
01:36:54
◼
►
saying all they had to release the ipad
[TS]
01:36:55
◼
►
3 with its crappy GPU i'd still love my
[TS]
01:36:58
◼
►
i buy three still works right in fact
[TS]
01:36:59
◼
►
i've heard people say i don't need
[TS]
01:37:00
◼
►
anything to be faster on my ipad 3
[TS]
01:37:02
◼
►
obviously you know that's not my answer
[TS]
01:37:04
◼
►
i want to be faster but it shows that
[TS]
01:37:06
◼
►
for regular people the ipad 3 is not
[TS]
01:37:09
◼
►
like dog slow it doesn't have a bad rep
[TS]
01:37:11
◼
►
even though it actually it does have
[TS]
01:37:12
◼
►
problems because it has to push so many
[TS]
01:37:14
◼
►
pixels around with games and everything
[TS]
01:37:15
◼
►
like that the ipad 4 is like the first
[TS]
01:37:19
◼
►
one that is like grown into its retina
[TS]
01:37:21
◼
►
display it's going to be the same thing
[TS]
01:37:22
◼
►
when the Haswell macbook pros come out
[TS]
01:37:26
◼
►
intel's new you know cpus and associated
[TS]
01:37:29
◼
►
chipsets because the current crop of
[TS]
01:37:32
◼
►
retina macbook pros can barely handle
[TS]
01:37:34
◼
►
all those pixels and king like chug in
[TS]
01:37:36
◼
►
certain situations like simple tasks
[TS]
01:37:38
◼
►
like scrolling and putting it like
[TS]
01:37:40
◼
►
they're just could can barely handle and
[TS]
01:37:41
◼
►
the same thing with the ipad 3 in games
[TS]
01:37:43
◼
►
and stuff like that it's borderline like
[TS]
01:37:46
◼
►
in many situations the ipad
[TS]
01:37:48
◼
►
2 with his non retina display performs
[TS]
01:37:49
◼
►
better on the same games in the ipad 3
[TS]
01:37:51
◼
►
because it's got to push four times as
[TS]
01:37:52
◼
►
many pixels you know this this ipad 4
[TS]
01:37:55
◼
►
has finally grown into the retina
[TS]
01:37:57
◼
►
display it can handle it it's
[TS]
01:37:58
◼
►
appropriate it's balanced in the same
[TS]
01:38:01
◼
►
way that the next crop of retina macbook
[TS]
01:38:03
◼
►
pros will be balanced and nice and so I
[TS]
01:38:09
◼
►
give this machine a thumbs up I talk
[TS]
01:38:12
◼
►
about the past show like would they just
[TS]
01:38:14
◼
►
ever just put out something with just a
[TS]
01:38:15
◼
►
lightning port on it but the same i've
[TS]
01:38:17
◼
►
had three insides that didn't think they
[TS]
01:38:18
◼
►
would they haven't this you know i was
[TS]
01:38:22
◼
►
even more conservative i said maybe
[TS]
01:38:23
◼
►
they'll just do a die shrink well of the
[TS]
01:38:25
◼
►
5x and then they can make thinner and
[TS]
01:38:27
◼
►
lighter but it would be the same speed
[TS]
01:38:29
◼
►
they haven't done that though so they're
[TS]
01:38:31
◼
►
not taking that for all the guests they
[TS]
01:38:32
◼
►
could have put they could have filled of
[TS]
01:38:33
◼
►
that died shrunk a 5x sinner same
[TS]
01:38:36
◼
►
battery life as the ipad 3 but it
[TS]
01:38:37
◼
►
wouldn't be any faster right that would
[TS]
01:38:39
◼
►
not be pushing the ball forward so they
[TS]
01:38:41
◼
►
said no we're going to say 2x faster is
[TS]
01:38:43
◼
►
more important than making this think
[TS]
01:38:44
◼
►
thinner more important than making it's
[TS]
01:38:46
◼
►
lighter because it's not like ten
[TS]
01:38:47
◼
►
percent faster it's two times faster
[TS]
01:38:49
◼
►
this is the a6x and improving the camera
[TS]
01:38:53
◼
►
and stuff is nice as well ah so i give
[TS]
01:38:55
◼
►
that a new ipad thumbs up I'm kind I
[TS]
01:39:00
◼
►
mean my brother was asking about this
[TS]
01:39:02
◼
►
like I had my parents buy an ipad a
[TS]
01:39:04
◼
►
couple months ago and Rose I don't you
[TS]
01:39:07
◼
►
think I should wait there's think
[TS]
01:39:08
◼
►
they're gonna revise the ipad thing that
[TS]
01:39:10
◼
►
they probably got time right mmm because
[TS]
01:39:12
◼
►
who expects a new ipad in seven months
[TS]
01:39:13
◼
►
right yeah it's wait a bit and there are
[TS]
01:39:15
◼
►
some people who are saying well that's
[TS]
01:39:16
◼
►
too soon but like I would love it if
[TS]
01:39:19
◼
►
they just continue to increase the speed
[TS]
01:39:21
◼
►
of these things and performance of these
[TS]
01:39:22
◼
►
things as often as often as they can
[TS]
01:39:24
◼
►
write like and because what I expected
[TS]
01:39:27
◼
►
you know and most would be like well
[TS]
01:39:28
◼
►
maybe the revised they put a lightning
[TS]
01:39:29
◼
►
connector on they may put ad I Shrunk a
[TS]
01:39:31
◼
►
five-axis thinner my parents don't care
[TS]
01:39:33
◼
►
if it's a little bit thinner and you
[TS]
01:39:34
◼
►
know a little bit lighter it's not that
[TS]
01:39:36
◼
►
big a deal it'll be fine with an iPad
[TS]
01:39:37
◼
►
through and I think they are fine with
[TS]
01:39:38
◼
►
an ipad 3 but if I had known this was
[TS]
01:39:41
◼
►
coming like if this had been a year you
[TS]
01:39:42
◼
►
know if there had been a year gap I
[TS]
01:39:44
◼
►
would have said just wait wait a couple
[TS]
01:39:45
◼
►
months they were in town so I would like
[TS]
01:39:48
◼
►
to be able to buy the ipad with them and
[TS]
01:39:49
◼
►
show them how to use and stuff like that
[TS]
01:39:50
◼
►
but i think my parents are fine with the
[TS]
01:39:52
◼
►
ipad 3 that they have they certainly
[TS]
01:39:55
◼
►
won't notice the speed difference as
[TS]
01:39:56
◼
►
they play like their crossword puzzles
[TS]
01:39:57
◼
►
and and read email on the on their thing
[TS]
01:40:00
◼
►
but this is a good machine and
[TS]
01:40:02
◼
►
finally this is what the problem with
[TS]
01:40:03
◼
►
doing it in order is that now 40 in we
[TS]
01:40:06
◼
►
finally get to talk about the ipad mini
[TS]
01:40:08
◼
►
the whole point of this announcement
[TS]
01:40:09
◼
►
that's what I'm saying in the beginning
[TS]
01:40:10
◼
►
like this was like oh this give me the
[TS]
01:40:12
◼
►
new iPad Mini announcement look at all
[TS]
01:40:13
◼
►
this stuff they introduced before they
[TS]
01:40:14
◼
►
even get to the ipad mini it's enough
[TS]
01:40:16
◼
►
stuff like they could have stopped now
[TS]
01:40:17
◼
►
and it would have been like this was a
[TS]
01:40:19
◼
►
good Apple event they're like reb to a
[TS]
01:40:20
◼
►
whole bunch of stuff in their line
[TS]
01:40:21
◼
►
there's a new flagship iPad that's twice
[TS]
01:40:24
◼
►
as fast everything's great but of course
[TS]
01:40:25
◼
►
we all expected dad pad mini was teased
[TS]
01:40:28
◼
►
in a thing uh they did the cool like a
[TS]
01:40:31
◼
►
rotation reveal where they just turned
[TS]
01:40:32
◼
►
around the ipad part look who's hiding
[TS]
01:40:34
◼
►
behind it is little ipad mini isn't it
[TS]
01:40:36
◼
►
cute and we've been talking about this
[TS]
01:40:38
◼
►
on this show you've been talking about
[TS]
01:40:39
◼
►
on all your other shows for just weeks
[TS]
01:40:41
◼
►
and weeks maybe even months have we been
[TS]
01:40:43
◼
►
talking about this for months yeah I
[TS]
01:40:44
◼
►
think seems like a half a year talking
[TS]
01:40:47
◼
►
about this Oh apples gonna make smaller
[TS]
01:40:48
◼
►
iPad all we all know it's common when is
[TS]
01:40:50
◼
►
it gonna come and this whole time we've
[TS]
01:40:51
◼
►
been discussing the least on this show
[TS]
01:40:53
◼
►
every time we talk about this I would
[TS]
01:40:55
◼
►
say you know well in some theoretical
[TS]
01:40:57
◼
►
ipad mini that Apple comes out with and
[TS]
01:40:58
◼
►
in a hypothetical ipad mini they produce
[TS]
01:41:00
◼
►
blah blah blah i was forced to pick a
[TS]
01:41:04
◼
►
name for this thing in order to discuss
[TS]
01:41:06
◼
►
it right Apple coincidentally was forced
[TS]
01:41:09
◼
►
to pick a name in order to ship it and I
[TS]
01:41:11
◼
►
don't know why it's a shocking we should
[TS]
01:41:13
◼
►
have thought it's the last show why we
[TS]
01:41:15
◼
►
bomb it why wouldn't they pick the same
[TS]
01:41:16
◼
►
thing I've been calling it ipad mini for
[TS]
01:41:18
◼
►
four weeks and weeks and yet in the last
[TS]
01:41:20
◼
►
show we're like what about the name
[TS]
01:41:21
◼
►
gonna be ipad to play an ipad ipad air
[TS]
01:41:23
◼
►
ipad mini now they won't called that it
[TS]
01:41:25
◼
►
was like we dismissed it because that's
[TS]
01:41:27
◼
►
that's what we're calling it like just
[TS]
01:41:28
◼
►
in our discussion but like what will be
[TS]
01:41:30
◼
►
the real name well the real name is I've
[TS]
01:41:31
◼
►
had mini is so obvious like them in
[TS]
01:41:33
◼
►
hindsight that we've been just
[TS]
01:41:34
◼
►
constantly at least I've been calling it
[TS]
01:41:36
◼
►
you've been calling it ipad mini two
[TS]
01:41:37
◼
►
until you got on your junior kick no I
[TS]
01:41:38
◼
►
mean it I think um I think it's really
[TS]
01:41:41
◼
►
the only thing the only name that they
[TS]
01:41:43
◼
►
could have picked for it I just didn't
[TS]
01:41:46
◼
►
want it to be that yeah and I think
[TS]
01:41:48
◼
►
that's why a lot of the speculation was
[TS]
01:41:49
◼
►
there done because people don't
[TS]
01:41:50
◼
►
especially like that name I don't like
[TS]
01:41:53
◼
►
many I don't like mini I'll see plain
[TS]
01:41:56
◼
►
old iPad totally still I say was but
[TS]
01:41:58
◼
►
have been totally plausible and also
[TS]
01:42:00
◼
►
ipad air uh I like I said I think they
[TS]
01:42:03
◼
►
like to keep the air to that sort of the
[TS]
01:42:05
◼
►
desktop line of very lightweight things
[TS]
01:42:06
◼
►
but I think that could have worked as
[TS]
01:42:09
◼
►
well but many like in hindsight is the
[TS]
01:42:11
◼
►
obvious choice like I've been saying
[TS]
01:42:13
◼
►
ipad mini myself why have I been saying
[TS]
01:42:15
◼
►
mini because it just fits the minis
[TS]
01:42:17
◼
►
already in there yes it's on the mac
[TS]
01:42:19
◼
►
line but it's also been on the ipod line
[TS]
01:42:20
◼
►
and you know so i don't mind it it's
[TS]
01:42:24
◼
►
nice so that I don't have a backlog of
[TS]
01:42:25
◼
►
shows where I talk about this product
[TS]
01:42:27
◼
►
that people understand i'm talking about
[TS]
01:42:28
◼
►
its ipad mini always talking about that
[TS]
01:42:30
◼
►
i I like the same way I liked it with
[TS]
01:42:32
◼
►
iphone 5 what did I call the iphone 5
[TS]
01:42:33
◼
►
for the weeks and weeks before we were
[TS]
01:42:35
◼
►
talking about i called the iphone 5 and
[TS]
01:42:36
◼
►
then got flak bored i'm saying i'm just
[TS]
01:42:38
◼
►
referring you know what I'm talking
[TS]
01:42:39
◼
►
about when I said when they called it
[TS]
01:42:40
◼
►
iphone 5 so thumbs up tap on naming now
[TS]
01:42:43
◼
►
I should just believe whatever it is
[TS]
01:42:44
◼
►
that I say in the weeks before and will
[TS]
01:42:46
◼
►
be the name so their pitch for this is
[TS]
01:42:50
◼
►
what what can you do with the mini that
[TS]
01:42:52
◼
►
you can't already do with an ipad 4 I
[TS]
01:42:54
◼
►
can think of all sorts of unsavory and
[TS]
01:42:58
◼
►
lewd things that could fell in there but
[TS]
01:43:00
◼
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what they choose to go with was hold it
[TS]
01:43:03
◼
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with one hand or hold it in one hand and
[TS]
01:43:08
◼
►
so yeah the pitch for this thing is as
[TS]
01:43:11
◼
►
tucked around the past show like I've
[TS]
01:43:12
◼
►
always said this they're building this
[TS]
01:43:14
◼
►
thing to meet a price point and we'll
[TS]
01:43:15
◼
►
get to that in a little bit but they
[TS]
01:43:17
◼
►
can't say that they can't say they're
[TS]
01:43:18
◼
►
building this to me to pry point they
[TS]
01:43:19
◼
►
have to say something about the
[TS]
01:43:20
◼
►
advantages and what they're gonna say is
[TS]
01:43:22
◼
►
then it's like you can hold one hand
[TS]
01:43:23
◼
►
getting back to Gruber's theory of
[TS]
01:43:24
◼
►
calling it air because it's the same
[TS]
01:43:26
◼
►
pitch with the air look how light and
[TS]
01:43:27
◼
►
airy it is they didn't go with the air
[TS]
01:43:28
◼
►
name but yes that's their their features
[TS]
01:43:31
◼
►
and benefits pitch is like look what it
[TS]
01:43:33
◼
►
can do for you it's it's lighter it's
[TS]
01:43:35
◼
►
you know it's not especially since they
[TS]
01:43:37
◼
►
didn't reduce the weight of their big
[TS]
01:43:38
◼
►
iPad like this is going to really feel
[TS]
01:43:40
◼
►
very Airy it's super thin as thin as a
[TS]
01:43:42
◼
►
pencil as they said the thing about the
[TS]
01:43:45
◼
►
physical design it's like it's got the
[TS]
01:43:47
◼
►
aluminum back right oh it's the whole
[TS]
01:43:48
◼
►
thing is aluminum it's a unibody type
[TS]
01:43:49
◼
►
thing and they carve it all out which is
[TS]
01:43:51
◼
►
this thing's got to feel incredibly
[TS]
01:43:52
◼
►
solid though I haven't seen one yet in
[TS]
01:43:54
◼
►
person but that means it's also got as
[TS]
01:43:57
◼
►
far as I can tell from the picture and
[TS]
01:43:58
◼
►
I'm pretty sure aluminum power button
[TS]
01:44:00
◼
►
volume buttons and mute rotation lock
[TS]
01:44:02
◼
►
switch thingy right that's nicer than
[TS]
01:44:05
◼
►
the ipad 4 it's nicer than their
[TS]
01:44:06
◼
►
flagship model the ipad 4 on the ipad 3
[TS]
01:44:09
◼
►
have these terrible plastic buttons for
[TS]
01:44:12
◼
►
volume and for a rotation lock and for
[TS]
01:44:13
◼
►
the power button with incredibly sharp
[TS]
01:44:16
◼
►
edges the edges of the plastic on those
[TS]
01:44:17
◼
►
the volume rockers and switches it's
[TS]
01:44:19
◼
►
like that's like a Razors Edge know
[TS]
01:44:21
◼
►
something like I think you're on who
[TS]
01:44:23
◼
►
decided on that like it's just cruel and
[TS]
01:44:26
◼
►
so these things they're aluminum
[TS]
01:44:28
◼
►
when you have like metal buttons that's
[TS]
01:44:30
◼
►
why people like to think the original
[TS]
01:44:31
◼
►
iphone had the metal buttons and
[TS]
01:44:32
◼
►
everything it's better than the plastic
[TS]
01:44:33
◼
►
ones the iPhone 5 has metal buttons
[TS]
01:44:34
◼
►
again I believe it just feels higher
[TS]
01:44:37
◼
►
quality and they have the edges cut off
[TS]
01:44:39
◼
►
with their favorite thing the
[TS]
01:44:40
◼
►
diamond-cut chamfer they love it or sham
[TS]
01:44:42
◼
►
ferraz would Johnny I would say I
[TS]
01:44:44
◼
►
confirm with someone from the UK that's
[TS]
01:44:46
◼
►
how they say it there he doesn't just
[TS]
01:44:47
◼
►
has a lisp yeah so this is this thing as
[TS]
01:44:53
◼
►
a like I think a higher higher end
[TS]
01:44:57
◼
►
physical appearance and probably a
[TS]
01:44:59
◼
►
higher and feel then the iPhone the iPad
[TS]
01:45:02
◼
►
4 then their flagship with just you know
[TS]
01:45:04
◼
►
you guys hey what is your flagship iPad
[TS]
01:45:06
◼
►
it's the big one it's ipad 4 right i pad
[TS]
01:45:08
◼
►
with retina display or whatever and yet
[TS]
01:45:10
◼
►
that's the thing still has the plastic
[TS]
01:45:11
◼
►
buttons so that's a shame I hope they
[TS]
01:45:13
◼
►
update the big iPad to use this much
[TS]
01:45:15
◼
►
nicer design I do kind of like the
[TS]
01:45:19
◼
►
rocker as opposed to two separate
[TS]
01:45:20
◼
►
buttons so maybe what I would ideally
[TS]
01:45:22
◼
►
what I would like is a metal rocker
[TS]
01:45:26
◼
►
switch with an edge that doesn't cut me
[TS]
01:45:28
◼
►
and all right so I haven't actually been
[TS]
01:45:30
◼
►
cut by yep but damn it it's really sharp
[TS]
01:45:32
◼
►
the thickness it's what is it 7.1
[TS]
01:45:36
◼
►
millimeters the ipod touches 6.1
[TS]
01:45:39
◼
►
millimeters so it's a 10 millimeter that
[TS]
01:45:43
◼
►
was it yeah 6.1 7.3 versus 6.1 so it's
[TS]
01:45:48
◼
►
it's almost as thin as the ipod touch
[TS]
01:45:50
◼
►
which is pretty amazing when you think
[TS]
01:45:51
◼
►
about it cuz that ipod touch is really
[TS]
01:45:52
◼
►
think so this thing will really feel
[TS]
01:45:53
◼
►
airy it's about half the weight of an
[TS]
01:45:56
◼
►
ipad 3 ipad 3 is pretty chunky and or an
[TS]
01:45:59
◼
►
ipad 4 so you know again there would
[TS]
01:46:02
◼
►
have been an appropriate name for this
[TS]
01:46:03
◼
►
thing the physical design wrinkles is
[TS]
01:46:05
◼
►
that the black one has a black back and
[TS]
01:46:07
◼
►
like oh we have to go through the
[TS]
01:46:09
◼
►
scratching thing again like with the i
[TS]
01:46:10
◼
►
like with the iphone 5 because that
[TS]
01:46:12
◼
►
black coating is probably the same
[TS]
01:46:13
◼
►
process they put the black coating on
[TS]
01:46:15
◼
►
the back of the thing it's just a coding
[TS]
01:46:17
◼
►
you entry scratch through it you're
[TS]
01:46:18
◼
►
going to get to the silver aluminum may
[TS]
01:46:19
◼
►
be able to look weird this is a case
[TS]
01:46:21
◼
►
where your chances of entering
[TS]
01:46:24
◼
►
Millennium Falcon zone in terms of
[TS]
01:46:25
◼
►
aesthetics are probably lower because
[TS]
01:46:27
◼
►
it's going to take a heck of lot scratch
[TS]
01:46:28
◼
►
more scratches to fill the area in a
[TS]
01:46:32
◼
►
pleasing manner than it would on an
[TS]
01:46:33
◼
►
iphone 5 so I don't I I'm still thinking
[TS]
01:46:37
◼
►
about getting one of these I really do
[TS]
01:46:39
◼
►
not like the white front but I sure do
[TS]
01:46:41
◼
►
like that silver back so
[TS]
01:46:42
◼
►
Apple if you're listening black front
[TS]
01:46:43
◼
►
silverback it's what we all want someone
[TS]
01:46:46
◼
►
someone's got the idea that they like
[TS]
01:46:48
◼
►
the monochrome black things for both the
[TS]
01:46:49
◼
►
phone and the pad to convince that
[TS]
01:46:51
◼
►
person that they're wrong plz black
[TS]
01:46:54
◼
►
front silverback it's what we all want
[TS]
01:46:56
◼
►
they did the really kind of weird
[TS]
01:47:00
◼
►
comparison during the presentation with
[TS]
01:47:02
◼
►
was it the Nexus 7 I was up on screen
[TS]
01:47:05
◼
►
they didn't refer to it by name no they
[TS]
01:47:07
◼
►
did not they did not call it out by name
[TS]
01:47:08
◼
►
they simply had it sort of there and
[TS]
01:47:12
◼
►
identified and they were comparing it
[TS]
01:47:15
◼
►
for the purpose of saying that just by
[TS]
01:47:18
◼
►
making it seven point I believe 7.85 or
[TS]
01:47:21
◼
►
being a little bit that there was so
[TS]
01:47:23
◼
►
much more room there was what was the
[TS]
01:47:25
◼
►
percentage that they said do you
[TS]
01:47:26
◼
►
remember they did all sorts of
[TS]
01:47:28
◼
►
gymnastics to two things here one is
[TS]
01:47:31
◼
►
they're trying to emphasize the very
[TS]
01:47:33
◼
►
real difference in area because length
[TS]
01:47:34
◼
►
differences in length you know 2d versus
[TS]
01:47:37
◼
►
1d and intuitively to people it doesn't
[TS]
01:47:40
◼
►
make any sense that if you increase the
[TS]
01:47:42
◼
►
diagonal by a couple inches that you
[TS]
01:47:43
◼
►
double the area of the that you double
[TS]
01:47:45
◼
►
the square you know inch area of the
[TS]
01:47:47
◼
►
screen like so that that none intuitive
[TS]
01:47:50
◼
►
thing the does the screens not that much
[TS]
01:47:52
◼
►
bigger it's like an inch bigger it an
[TS]
01:47:54
◼
►
inch is the unit of length like that's
[TS]
01:47:55
◼
►
not what they mean so they kept doing
[TS]
01:47:56
◼
►
the little guy let me do the
[TS]
01:47:58
◼
►
multiplication for you and show you that
[TS]
01:47:59
◼
►
just by you know even though this is
[TS]
01:48:01
◼
►
seven point nine inches versus whatever
[TS]
01:48:03
◼
►
that the Nexus 7 is it's a tremendous
[TS]
01:48:06
◼
►
amount more area because they're 16 by 9
[TS]
01:48:07
◼
►
and we're about four by three like
[TS]
01:48:08
◼
►
they're just doing the math for you to
[TS]
01:48:10
◼
►
try to emphasize an actual real benefit
[TS]
01:48:12
◼
►
having this thing here but not referring
[TS]
01:48:15
◼
►
to it by name was something before we
[TS]
01:48:17
◼
►
get into the what they said in that and
[TS]
01:48:18
◼
►
the thing is like people like oh that
[TS]
01:48:21
◼
►
shows weakness if you're not afraid of
[TS]
01:48:22
◼
►
the other guy you should be able to
[TS]
01:48:23
◼
►
mention them by name and then some
[TS]
01:48:25
◼
►
people say not chunk not mentioning them
[TS]
01:48:27
◼
►
by name that shows strength because you
[TS]
01:48:29
◼
►
you know you you can do that and people
[TS]
01:48:32
◼
►
don't care about that other thing they
[TS]
01:48:33
◼
►
don't think you're being wimpy you know
[TS]
01:48:35
◼
►
I kind of come down the side that not
[TS]
01:48:38
◼
►
mentioning it by name I don't think it's
[TS]
01:48:40
◼
►
weakness or strength I think it's it's
[TS]
01:48:42
◼
►
less bold let's put it that way does it
[TS]
01:48:46
◼
►
I don't know if it reveals anything
[TS]
01:48:48
◼
►
about what Apple believes its position
[TS]
01:48:49
◼
►
is but it is less bold than naming than
[TS]
01:48:52
◼
►
calling the guy out here is the nexus 7
[TS]
01:48:54
◼
►
the grey latest and greatest 7
[TS]
01:48:56
◼
►
2 inch android out android tablet we're
[TS]
01:48:58
◼
►
going to show you how r thing is so much
[TS]
01:48:59
◼
►
better and they used to not be shy about
[TS]
01:49:01
◼
►
naming things they'd show like this is
[TS]
01:49:03
◼
►
the whatever the most popular model of
[TS]
01:49:05
◼
►
thing and sometimes they would say this
[TS]
01:49:06
◼
►
is just a popular model but i feel like
[TS]
01:49:08
◼
►
naming names is more bold and it's not
[TS]
01:49:11
◼
►
like we don't know like that's why it
[TS]
01:49:12
◼
►
feels kind of like timid i'm not sure
[TS]
01:49:16
◼
►
why they decided on to me up by name but
[TS]
01:49:17
◼
►
it definitely feels less bold so i give
[TS]
01:49:20
◼
►
a thumbs down to that opinion regardless
[TS]
01:49:22
◼
►
of that decision regardless of whether
[TS]
01:49:23
◼
►
it actually reveals or communicative
[TS]
01:49:25
◼
►
strength or not I wasn't think i think
[TS]
01:49:28
◼
►
it just it definitely communicates
[TS]
01:49:29
◼
►
timidity so when they were compared to
[TS]
01:49:33
◼
►
things like look this thing is made of
[TS]
01:49:34
◼
►
plastic it's thicker it's heavier it's
[TS]
01:49:36
◼
►
got a smaller display can you believe
[TS]
01:49:38
◼
►
that like our thing is thinner it's
[TS]
01:49:40
◼
►
lighter it feels more expensive it's got
[TS]
01:49:42
◼
►
a bigger display seems like it's no
[TS]
01:49:44
◼
►
comparison but of course they didn't
[TS]
01:49:47
◼
►
mention this thing is eighty dollars
[TS]
01:49:48
◼
►
cheaper or 130 dollars cheaper if you
[TS]
01:49:52
◼
►
get the 8 gigabyte model but you know
[TS]
01:49:54
◼
►
that save the price for the end and we
[TS]
01:49:56
◼
►
will to ipad mini thirty five percent
[TS]
01:49:59
◼
►
larger screen and then they went and I
[TS]
01:50:01
◼
►
said but that's not all that's just like
[TS]
01:50:02
◼
►
measuring with it when things are off
[TS]
01:50:03
◼
►
when you turn it on and show the web
[TS]
01:50:05
◼
►
browser let's just take out all the
[TS]
01:50:06
◼
►
chrome pun intended around this web
[TS]
01:50:09
◼
►
browser and see how much content area is
[TS]
01:50:11
◼
►
there in Safari versus the the you know
[TS]
01:50:13
◼
►
the browser and Android on this thing is
[TS]
01:50:15
◼
►
fifty percent larger on the ipad mini
[TS]
01:50:17
◼
►
when you take out all the chrome and
[TS]
01:50:19
◼
►
when you go landscape because the thing
[TS]
01:50:20
◼
►
is sixteen by nine and it cuts out these
[TS]
01:50:22
◼
►
huge strips from the top and the bottom
[TS]
01:50:23
◼
►
like it's sixty-seven percent more
[TS]
01:50:26
◼
►
content area and landscape so they
[TS]
01:50:28
◼
►
really wanted to hammer on our screen is
[TS]
01:50:29
◼
►
bigger in reality and in practice it's
[TS]
01:50:32
◼
►
even bigger because of our aspect ratio
[TS]
01:50:35
◼
►
and because we are a little bit more we
[TS]
01:50:38
◼
►
have less chrome I mean like it's very
[TS]
01:50:40
◼
►
least the Android thing had a bunch of
[TS]
01:50:41
◼
►
software buttons up on the screen that
[TS]
01:50:42
◼
►
were taking up a big stripe of area so
[TS]
01:50:45
◼
►
you know that they're getting into like
[TS]
01:50:47
◼
►
you know in that specific app so what
[TS]
01:50:49
◼
►
maybe they'd what they didn't do is
[TS]
01:50:50
◼
►
let's see how big of movie isn't us
[TS]
01:50:52
◼
►
because the movie will fill the 16 by 9
[TS]
01:50:54
◼
►
screen but will be more letterbox than
[TS]
01:50:55
◼
►
the four by three like it's a little bit
[TS]
01:50:57
◼
►
of Voodoo but they they had some good
[TS]
01:51:00
◼
►
points to make their the next section of
[TS]
01:51:02
◼
►
that level part they you have ready more
[TS]
01:51:04
◼
►
and some really good points it's like
[TS]
01:51:05
◼
►
look it's all about software ecosystem
[TS]
01:51:06
◼
►
why would you buy as I've had many and
[TS]
01:51:08
◼
►
not these other smaller tablets that
[TS]
01:51:09
◼
►
going to be less expensive but you don't
[TS]
01:51:11
◼
►
know that yet in the presentation we
[TS]
01:51:13
◼
►
have tablet apps they have stretched out
[TS]
01:51:15
◼
►
phone apps right people change their
[TS]
01:51:16
◼
►
websites to to detect that you're on an
[TS]
01:51:19
◼
►
iPad and make them look awesome and if
[TS]
01:51:21
◼
►
you go on so the thing you get like the
[TS]
01:51:22
◼
►
phone thing right and that's agreed
[TS]
01:51:24
◼
►
thats a real advantage and that was a
[TS]
01:51:26
◼
►
damning present a yeah because it i had
[TS]
01:51:27
◼
►
so many examples like look at this
[TS]
01:51:29
◼
►
looking you believe this crap just slide
[TS]
01:51:31
◼
►
after slide can you like and that's
[TS]
01:51:33
◼
►
that's not you know that's that's
[TS]
01:51:36
◼
►
convincing you you want to be in the iOS
[TS]
01:51:37
◼
►
ecosystem not just because of her apps
[TS]
01:51:39
◼
►
but like just everything you do it's all
[TS]
01:51:41
◼
►
centered around iPad and I think river
[TS]
01:51:43
◼
►
posted sometime this week a good URL or
[TS]
01:51:45
◼
►
someone else tweeted the URL of some
[TS]
01:51:47
◼
►
website they were going to it was like
[TS]
01:51:50
◼
►
if you go there on a tablet you get it
[TS]
01:51:52
◼
►
was like a movie promotion website and
[TS]
01:51:53
◼
►
the host name was like ipad dot whatever
[TS]
01:51:56
◼
►
the movie name is calm and that was the
[TS]
01:51:58
◼
►
generic tablet website that if you went
[TS]
01:52:00
◼
►
there on android tablet you'd be
[TS]
01:52:01
◼
►
connecting to ipad that's something calm
[TS]
01:52:02
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like it's so clear that people aren't
[TS]
01:52:05
◼
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designing for tablets they're designing
[TS]
01:52:06
◼
►
for the ipad and that's true of
[TS]
01:52:08
◼
►
applications as well so that that was a
[TS]
01:52:12
◼
►
great part of the presentation really
[TS]
01:52:13
◼
►
emphasizing their advantage in a way
[TS]
01:52:15
◼
►
that embarrasses their competitor who
[TS]
01:52:17
◼
►
they wouldn't name cuz they're wimpy the
[TS]
01:52:20
◼
►
internals of this thing that their pitch
[TS]
01:52:22
◼
►
maybe not the strongest pitch equal to
[TS]
01:52:25
◼
►
or better than an ipad 2 and every way
[TS]
01:52:27
◼
►
and ipad to what you know i hope it's
[TS]
01:52:30
◼
►
better than that i've had to because
[TS]
01:52:31
◼
►
everybody was pretty old it's got the a5
[TS]
01:52:33
◼
►
in there you don't need the x cos it's
[TS]
01:52:35
◼
►
does not have a Retina display you know
[TS]
01:52:38
◼
►
the specs are what we expected it to be
[TS]
01:52:40
◼
►
sad i shrunk a5 1024 x 768 lightning
[TS]
01:52:44
◼
►
connector is nice that it got the faster
[TS]
01:52:46
◼
►
Wi-Fi and stuff like that also nice that
[TS]
01:52:48
◼
►
it got the the HD front-facing camera I
[TS]
01:52:52
◼
►
guess the economies of scale make that
[TS]
01:52:53
◼
►
good but you could have cheap downton
[TS]
01:52:55
◼
►
done the crappy camera they didn't 5
[TS]
01:52:56
◼
►
megapixel back camera 1080p video 720p
[TS]
01:52:59
◼
►
front-facing camera 10 hour battery life
[TS]
01:53:03
◼
►
would you expect it but it's still
[TS]
01:53:04
◼
►
pretty impressive given something that
[TS]
01:53:05
◼
►
then every inch and iPad great slogan
[TS]
01:53:08
◼
►
good job apples copywriters there it
[TS]
01:53:10
◼
►
really emphasizes what it is that you're
[TS]
01:53:11
◼
►
getting here you're getting a real iPad
[TS]
01:53:13
◼
►
it runs iPad applications you into that
[TS]
01:53:15
◼
►
ecosystem thumbs up on that they did
[TS]
01:53:19
◼
►
have a little Johnny I've head leaning
[TS]
01:53:20
◼
►
section where he says we started from
[TS]
01:53:23
◼
►
the picking
[TS]
01:53:23
◼
►
I can't do his voice we started from the
[TS]
01:53:25
◼
►
very beginning and rethought yeah you're
[TS]
01:53:26
◼
►
always start from the beginning Johnny
[TS]
01:53:27
◼
►
you know uh and they showed if we just
[TS]
01:53:30
◼
►
took the regular iPad and shrunk it down
[TS]
01:53:31
◼
►
yeah but what if you know we think maybe
[TS]
01:53:35
◼
►
we can make besides a little bit thinner
[TS]
01:53:37
◼
►
and they did that I think there was a
[TS]
01:53:38
◼
►
lot of a spy shots and presentations
[TS]
01:53:40
◼
►
that are around around the web in the
[TS]
01:53:44
◼
►
weeks leading up to this that showed
[TS]
01:53:45
◼
►
something look very much like the real
[TS]
01:53:46
◼
►
thing and people like apples never going
[TS]
01:53:47
◼
►
to ship that you know why they have the
[TS]
01:53:49
◼
►
big frame around the iPad it so you can
[TS]
01:53:50
◼
►
grab it dummy they're not going to ship
[TS]
01:53:52
◼
►
something that has like two millimeters
[TS]
01:53:54
◼
►
around the sides Oh looks like they did
[TS]
01:53:56
◼
►
all right so the top and bottom chin and
[TS]
01:53:59
◼
►
forehead are much thicker than the left
[TS]
01:54:02
◼
►
and right sides at least it's uniform
[TS]
01:54:03
◼
►
please take note kindle fire but it does
[TS]
01:54:07
◼
►
it looks it's it's halfway between the
[TS]
01:54:10
◼
►
border on an iPad and the border on an
[TS]
01:54:12
◼
►
iphone which is kind of appropriate when
[TS]
01:54:14
◼
►
you think about it but the first thing
[TS]
01:54:15
◼
►
that enters everyone's mind and it's
[TS]
01:54:17
◼
►
those same people who are you know
[TS]
01:54:18
◼
►
naysaying the those spy shots and
[TS]
01:54:20
◼
►
mock-ups is cheese does that mean if I
[TS]
01:54:23
◼
►
hold this thing I have to sort of
[TS]
01:54:25
◼
►
precariously perch my thumb unlike that
[TS]
01:54:27
◼
►
edge and make sure it doesn't go on to
[TS]
01:54:28
◼
►
the screen and you watch the videos
[TS]
01:54:30
◼
►
you're like oh god you know wait that
[TS]
01:54:33
◼
►
guy's thumb is on the screen he's Disney
[TS]
01:54:35
◼
►
screwing himself and he's scrolling
[TS]
01:54:36
◼
►
while his thumb is on the screen and
[TS]
01:54:37
◼
►
stuff like that and so if you look at
[TS]
01:54:39
◼
►
the the copy on their website they have
[TS]
01:54:40
◼
►
this little section says rethinking the
[TS]
01:54:42
◼
►
screen meant we had to resync the high
[TS]
01:54:44
◼
►
memory and greeting in his stupid whore
[TS]
01:54:45
◼
►
thing I'd like the voice read rethink
[TS]
01:54:47
◼
►
the software behind it ipad mini
[TS]
01:54:49
◼
►
intelligently recognize this but it was
[TS]
01:54:51
◼
►
your thumb is simply resting on the
[TS]
01:54:52
◼
►
display or whether you're intentionally
[TS]
01:54:53
◼
►
interacting with it the kind of detail
[TS]
01:54:56
◼
►
you'll noticed by not noticing it and
[TS]
01:54:57
◼
►
it's a great example of how Apple
[TS]
01:54:59
◼
►
heartburn saw her work together blah
[TS]
01:55:00
◼
►
blah blah so they've thought of this and
[TS]
01:55:03
◼
►
they think they have a software solution
[TS]
01:55:04
◼
►
which is ignore that thumb would when
[TS]
01:55:06
◼
►
you're just holding it and they in the
[TS]
01:55:08
◼
►
videos they show in low commercials
[TS]
01:55:10
◼
►
sometimes they show someone saying look
[TS]
01:55:11
◼
►
he's he's he's a happy guy he's just
[TS]
01:55:13
◼
►
happy model holding his ipad mini his
[TS]
01:55:15
◼
►
thumbs on the screen no big deal it
[TS]
01:55:17
◼
►
works fine like he's using it with the
[TS]
01:55:18
◼
►
other hand but i'll just sections they
[TS]
01:55:20
◼
►
show here's a dude with his finger just
[TS]
01:55:23
◼
►
barely on that edge like if you're like
[TS]
01:55:25
◼
►
oh god dude don't shake your aunt like
[TS]
01:55:27
◼
►
are you sure you have a secure grip on
[TS]
01:55:29
◼
►
that thing because i know you don't want
[TS]
01:55:30
◼
►
to touch the screen like and this is
[TS]
01:55:31
◼
►
what i worry about with this thing again
[TS]
01:55:33
◼
►
not having touch it is that even if it
[TS]
01:55:36
◼
►
works exactly as advertised
[TS]
01:55:37
◼
►
could put your thumb on there it's not a
[TS]
01:55:38
◼
►
big deal people will feel like they
[TS]
01:55:40
◼
►
shouldn't put their thumb there and try
[TS]
01:55:42
◼
►
to hold it by that little thin edge on
[TS]
01:55:44
◼
►
the side in practice I think the thing
[TS]
01:55:48
◼
►
that may save it is the same thing that
[TS]
01:55:49
◼
►
saves the iphone and the ipod touch them
[TS]
01:55:51
◼
►
holding in my hand right now it's so
[TS]
01:55:53
◼
►
small you can hold it with one hand and
[TS]
01:55:54
◼
►
once you get and on both sides of it you
[TS]
01:55:56
◼
►
don't need an edge to grip like you do
[TS]
01:55:57
◼
►
on the iPad right just put it in one
[TS]
01:55:59
◼
►
hand now for people with small hands or
[TS]
01:56:02
◼
►
women younger people men with small
[TS]
01:56:04
◼
►
hands maybe that's not comfortable maybe
[TS]
01:56:07
◼
►
they do the thumb that the pinky perch
[TS]
01:56:09
◼
►
on the bottom that you do the pinky
[TS]
01:56:10
◼
►
perch yeah where you sort of use that as
[TS]
01:56:12
◼
►
the the rest if you will yeah like
[TS]
01:56:15
◼
►
they're there maybe this will be a
[TS]
01:56:17
◼
►
complete non-issue and the thing that
[TS]
01:56:18
◼
►
gives me confidence about this it's like
[TS]
01:56:20
◼
►
apple doesn't make these decisions
[TS]
01:56:21
◼
►
arbitrarily uh they have people carrying
[TS]
01:56:25
◼
►
these things around in the labs for a
[TS]
01:56:26
◼
►
tremendous amount of time whatever
[TS]
01:56:29
◼
►
trade-off they think they're making here
[TS]
01:56:31
◼
►
I you know I think they're comfortable
[TS]
01:56:34
◼
►
with it they're not going to be shocked
[TS]
01:56:35
◼
►
and surprised as like oh oh my god you
[TS]
01:56:37
◼
►
know that it just because Apple can be
[TS]
01:56:40
◼
►
surprised I mean this may still be the
[TS]
01:56:41
◼
►
next manufactured controversy you know
[TS]
01:56:43
◼
►
where they make up something like edges
[TS]
01:56:45
◼
►
are too thin people are dropping their
[TS]
01:56:47
◼
►
iPad Mini that people may manufacture
[TS]
01:56:50
◼
►
that scandal but if you like Apple has a
[TS]
01:56:51
◼
►
good idea of the trade-offs involved
[TS]
01:56:52
◼
►
they decided this is the correct one
[TS]
01:56:54
◼
►
I'll have to see one in person to decide
[TS]
01:56:56
◼
►
why they decided this was the correct
[TS]
01:56:58
◼
►
one because you might say what's the big
[TS]
01:57:02
◼
►
deal why not just put a little bit
[TS]
01:57:03
◼
►
bigger border on that the thing that I'm
[TS]
01:57:05
◼
►
thinking right now not seeing when the
[TS]
01:57:06
◼
►
person is that if you put the bigger
[TS]
01:57:07
◼
►
border on it it makes it makes it harder
[TS]
01:57:09
◼
►
to reach the far edge of the screen with
[TS]
01:57:11
◼
►
your thumb because they show you using
[TS]
01:57:12
◼
►
this thing like you use a phone one hand
[TS]
01:57:14
◼
►
with a thumb not that you can reach your
[TS]
01:57:16
◼
►
thumb to every corner of the screen but
[TS]
01:57:17
◼
►
you can get a lot done with just your
[TS]
01:57:18
◼
►
thumb and a little hand shimmy and if
[TS]
01:57:20
◼
►
they have the full size borders it's
[TS]
01:57:21
◼
►
harder to get from to get your thumb
[TS]
01:57:24
◼
►
from one edge all I do village because
[TS]
01:57:25
◼
►
you've got to reach all the way over
[TS]
01:57:26
◼
►
that that gap that's my guess for why
[TS]
01:57:29
◼
►
they did this and you know that's what
[TS]
01:57:32
◼
►
they're trading off but like we can make
[TS]
01:57:33
◼
►
this one hand thumb a bowl a little bit
[TS]
01:57:35
◼
►
easier to make those edges thinner in
[TS]
01:57:36
◼
►
the trade-off is we gotta feel that
[TS]
01:57:37
◼
►
figure out how to deal with the glass
[TS]
01:57:39
◼
►
touching thing my other caution by the
[TS]
01:57:41
◼
►
glass touching is how does it know that
[TS]
01:57:43
◼
►
I'm not I'm not interacting with or
[TS]
01:57:46
◼
►
whatever is it because people tend not
[TS]
01:57:47
◼
►
to put control is that close to the edge
[TS]
01:57:48
◼
►
of the screen is it because you see my
[TS]
01:57:50
◼
►
thumb and it does
[TS]
01:57:51
◼
►
where you see my film and it does move
[TS]
01:57:53
◼
►
lots of people said iOS 6 already has
[TS]
01:57:55
◼
►
this feature and on an existing iPad or
[TS]
01:57:58
◼
►
iPhone you can do the same thing and it
[TS]
01:57:59
◼
►
won't detect your thumb I when I read
[TS]
01:58:01
◼
►
that tweet I tried it in twitterrific
[TS]
01:58:02
◼
►
and no matter how i touch my thumb to
[TS]
01:58:04
◼
►
the edge of the screen twitterrific it
[TS]
01:58:05
◼
►
accepted that input so it's obvious not
[TS]
01:58:08
◼
►
not an OS wide feature that affects all
[TS]
01:58:09
◼
►
applications in iOS 6 but there may be
[TS]
01:58:12
◼
►
something that I'm missing there so i
[TS]
01:58:14
◼
►
look forward to trying one of these out
[TS]
01:58:15
◼
►
and learning how they work in real life
[TS]
01:58:19
◼
►
with with a real real you situations and
[TS]
01:58:23
◼
►
I'm you're so great and compare this in
[TS]
01:58:25
◼
►
a way if you will to the setting in in
[TS]
01:58:29
◼
►
Mac OS 10 or OS 10 is no we're not
[TS]
01:58:32
◼
►
supposed to call it and I'm looking for
[TS]
01:58:34
◼
►
this let's see where this is these days
[TS]
01:58:36
◼
►
i think it is under isn't it under
[TS]
01:58:39
◼
►
accessibility track bad track its I
[TS]
01:58:42
◼
►
don't think it's is it under trackpad
[TS]
01:58:44
◼
►
where you can or yeah that's the one
[TS]
01:58:47
◼
►
yeah well unfortunately for the
[TS]
01:58:50
◼
►
pessimistic side of this every nerd I
[TS]
01:58:52
◼
►
know has that turned off because if you
[TS]
01:58:54
◼
►
leave that it's the worst it's the worst
[TS]
01:58:56
◼
►
infuriated by like because it doesn't
[TS]
01:58:59
◼
►
know what your intention is ignore
[TS]
01:59:00
◼
►
unintentional touches and what it ends
[TS]
01:59:02
◼
►
up doing is ignoring some legitimate
[TS]
01:59:04
◼
►
touches and you're like no you listen to
[TS]
01:59:05
◼
►
my touch when I touch you you move the
[TS]
01:59:08
◼
►
cursor and like you once you're like I'm
[TS]
01:59:10
◼
►
going to that preference and turn that
[TS]
01:59:12
◼
►
thing off and that's like if you go to
[TS]
01:59:14
◼
►
apple tech notes and stuff they're like
[TS]
01:59:16
◼
►
are you having trouble with input oh
[TS]
01:59:17
◼
►
just make sure you turn this piss like
[TS]
01:59:18
◼
►
well why do you even have that feature
[TS]
01:59:19
◼
►
of all your like technical support and
[TS]
01:59:21
◼
►
genius doesn't help and every nerd us
[TS]
01:59:23
◼
►
says you got to turn that off man so
[TS]
01:59:24
◼
►
that is a you know scenario where I like
[TS]
01:59:29
◼
►
maybe they do made the opposite choice
[TS]
01:59:31
◼
►
maybe they like the air in the other
[TS]
01:59:33
◼
►
direction on the iPad where it's better
[TS]
01:59:35
◼
►
to have accidental or intentional and
[TS]
01:59:36
◼
►
touches then to ignore when you want it
[TS]
01:59:37
◼
►
to and if they just switch that balance
[TS]
01:59:39
◼
►
it could end up being a nice feature but
[TS]
01:59:40
◼
►
you're that's that's a good point to
[TS]
01:59:41
◼
►
bring up that we've been down this road
[TS]
01:59:43
◼
►
before and it hasn't worked out that
[TS]
01:59:44
◼
►
well hopefully they learned from this
[TS]
01:59:48
◼
►
same experience and we'll see how this
[TS]
01:59:49
◼
►
works because that's the worst case
[TS]
01:59:51
◼
►
scenario that you get this thing and
[TS]
01:59:52
◼
►
it's a it probably wouldn't be a setting
[TS]
01:59:54
◼
►
in iOS and then you're angry if you're
[TS]
01:59:55
◼
►
not jailbreaking right and be like
[TS]
01:59:57
◼
►
you're trying to I try to use the iPad
[TS]
01:59:58
◼
►
many of them so so fresh
[TS]
01:59:58
◼
►
many of them so so fresh
[TS]
02:00:00
◼
►
creating one it ignores my thumb's girl
[TS]
02:00:02
◼
►
because it thinks I'm unintentionally
[TS]
02:00:03
◼
►
touching it that would be bad they do
[TS]
02:00:06
◼
►
have a new smaller smart cover for this
[TS]
02:00:08
◼
►
thing they ditch the aluminum hinge part
[TS]
02:00:10
◼
►
and tried to pitch it as an advantage
[TS]
02:00:12
◼
►
now it's just a full piece of
[TS]
02:00:13
◼
►
polyurethane was the magnets shoved
[TS]
02:00:15
◼
►
inside it right the the aluminum hinge
[TS]
02:00:18
◼
►
like the problem with it that I see in
[TS]
02:00:20
◼
►
practice have used a lot of them from
[TS]
02:00:22
◼
►
scratching scratching i scratch though
[TS]
02:00:24
◼
►
she's very scratchy and you kid tears
[TS]
02:00:26
◼
►
off accidentally which happens all the
[TS]
02:00:28
◼
►
time with these ipads and they're
[TS]
02:00:29
◼
►
flapping it around you like oh geez no
[TS]
02:00:31
◼
►
don't scratching isn't like it had mine
[TS]
02:00:34
◼
►
hasn't scratched yet and it's been
[TS]
02:00:35
◼
►
pretty roughly abused by the kids and we
[TS]
02:00:38
◼
►
have an ipad 2 same deal but it looked
[TS]
02:00:40
◼
►
more expensive didn't it like it looked
[TS]
02:00:42
◼
►
more elegant than this you know the
[TS]
02:00:44
◼
►
polyurethane wrap thing so i think
[TS]
02:00:48
◼
►
probably apple doesn't think this is a
[TS]
02:00:50
◼
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better solution they just think it's
[TS]
02:00:52
◼
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cheaper to build and doesn't have a
[TS]
02:00:54
◼
►
scratching problem the real test will be
[TS]
02:00:56
◼
►
when the ipad ipad 5 comes out does that
[TS]
02:00:59
◼
►
smart cover use the same approach does
[TS]
02:01:00
◼
►
it stick with aluminum or something
[TS]
02:01:01
◼
►
similar I'll finally price too much too
[TS]
02:01:08
◼
►
expensive talked a lot about price too
[TS]
02:01:10
◼
►
expensive to review what my predictions
[TS]
02:01:13
◼
►
were oh yeah you believe is too
[TS]
02:01:17
◼
►
expensive I believe that too based on my
[TS]
02:01:19
◼
►
product behind predictions were the
[TS]
02:01:20
◼
►
obvious choice is 299 but I don't
[TS]
02:01:23
◼
►
believe that ah 249 was my conservative
[TS]
02:01:26
◼
►
choice but and my optimistic choice was
[TS]
02:01:29
◼
►
199 because I thought apple could hit
[TS]
02:01:31
◼
►
this price yeah they are they blew them
[TS]
02:01:35
◼
►
all list 329 as cheap as you can get in
[TS]
02:01:37
◼
►
20s driven we were always talking about
[TS]
02:01:38
◼
►
the 16 gigabyte Wi-Fi model there is no
[TS]
02:01:40
◼
►
a gig model that was as expected but the
[TS]
02:01:44
◼
►
cheapest one you can get is 320 on that
[TS]
02:01:47
◼
►
that is expensive as you said too
[TS]
02:01:49
◼
►
expensive what what is too expensive
[TS]
02:01:51
◼
►
mean the reason I was hoping for 199 and
[TS]
02:01:56
◼
►
that was my optimistic choices because I
[TS]
02:01:58
◼
►
believe Apple can make something with
[TS]
02:02:00
◼
►
similar specs to these for 199 for 199
[TS]
02:02:03
◼
►
you'd probably have to downgrade the
[TS]
02:02:04
◼
►
cameras like don't make it HD front fine
[TS]
02:02:06
◼
►
downgrade the camera and the back camera
[TS]
02:02:09
◼
►
not as good uh maybe you know like or
[TS]
02:02:12
◼
►
get rid of a whole get rid of one
[TS]
02:02:13
◼
►
I don't care the dual-band Wi-Fi or
[TS]
02:02:16
◼
►
whatever but like that would break the
[TS]
02:02:18
◼
►
market open because I've always said the
[TS]
02:02:21
◼
►
apple the Apple is not making a small
[TS]
02:02:22
◼
►
iPad because they think small form
[TS]
02:02:24
◼
►
factor is awesome it's because they need
[TS]
02:02:25
◼
►
to hit a price point and what I tweeted
[TS]
02:02:27
◼
►
in the the couple days before the thing
[TS]
02:02:31
◼
►
was that this is a battle of two Apple
[TS]
02:02:33
◼
►
tenants I called them the two tenants
[TS]
02:02:35
◼
►
were uh I got to remember what they were
[TS]
02:02:38
◼
►
arguing I thought I could do them from
[TS]
02:02:39
◼
►
memory but I don't remember what they
[TS]
02:02:40
◼
►
were one was we don't build to meet a
[TS]
02:02:43
◼
►
price point and the second one was we
[TS]
02:02:45
◼
►
will not leave a price umbrella for
[TS]
02:02:47
◼
►
competitors and I got a lot of Twitter
[TS]
02:02:49
◼
►
feed back any arguments of like well I
[TS]
02:02:51
◼
►
don't think that's an apple tenant
[TS]
02:02:52
◼
►
because blah blah blah like I didn't
[TS]
02:02:53
◼
►
make those up I'm not projecting a
[TS]
02:02:55
◼
►
dapple those are things actually said by
[TS]
02:02:57
◼
►
tim cook and multiple earnings calls
[TS]
02:02:58
◼
►
those exact words in some cases we will
[TS]
02:03:01
◼
►
not leave a price umbrella for our
[TS]
02:03:02
◼
►
competitors right he said that to
[TS]
02:03:05
◼
►
analysts and unprompted in his own sort
[TS]
02:03:07
◼
►
of declaration of what apple's
[TS]
02:03:08
◼
►
philosophy is right and we do not build
[TS]
02:03:11
◼
►
to me the price point during the whole
[TS]
02:03:12
◼
►
netbook error and all that other stuff
[TS]
02:03:14
◼
►
he would they keep casting oh you got to
[TS]
02:03:16
◼
►
have something cheaper you got it he
[TS]
02:03:17
◼
►
said look apple doesn't build to be in a
[TS]
02:03:18
◼
►
price point we build what we think is a
[TS]
02:03:20
◼
►
good machine but at the point of my
[TS]
02:03:22
◼
►
tweet was those two those two
[TS]
02:03:25
◼
►
philosophies are in direct conflict
[TS]
02:03:26
◼
►
which is it do you not leave a price on
[TS]
02:03:28
◼
►
brother if your competitors they do not
[TS]
02:03:29
◼
►
build to be in a price point uh and
[TS]
02:03:31
◼
►
after this presentation say well I guess
[TS]
02:03:34
◼
►
we know which one won huh it's the we
[TS]
02:03:36
◼
►
don't build to meet a price point that
[TS]
02:03:37
◼
►
that 11 they said look wait you know
[TS]
02:03:39
◼
►
we're not building we're not seeing what
[TS]
02:03:42
◼
►
we can build for 200 bucks we're going
[TS]
02:03:44
◼
►
to build the product we think we want to
[TS]
02:03:45
◼
►
make and we're going to see how much we
[TS]
02:03:47
◼
►
can sell that for given our our usual
[TS]
02:03:49
◼
►
margins right and that's exactly what
[TS]
02:03:51
◼
►
they did so those two points have always
[TS]
02:03:53
◼
►
been in conflict with apple and at
[TS]
02:03:56
◼
►
various times they have chosen different
[TS]
02:03:58
◼
►
sides sometimes they do go with the
[TS]
02:04:00
◼
►
cheaper price like you know we've all
[TS]
02:04:02
◼
►
been surprised occasionally by how cheap
[TS]
02:04:04
◼
►
something is an introduction we all
[TS]
02:04:05
◼
►
thought it would be more expensive the
[TS]
02:04:06
◼
►
iPad itself is a good example right but
[TS]
02:04:08
◼
►
other times they they go the other way
[TS]
02:04:10
◼
►
so Apple continues to be internally
[TS]
02:04:12
◼
►
conflicted about this now the question
[TS]
02:04:13
◼
►
is regardless of what you hope you hope
[TS]
02:04:15
◼
►
it was 199 it really would have changed
[TS]
02:04:16
◼
►
the market if it was 19 designed it
[TS]
02:04:18
◼
►
would have made it would invade android
[TS]
02:04:20
◼
►
tablet makers cry bitter tears like all
[TS]
02:04:22
◼
►
that is true right the question for a
[TS]
02:04:24
◼
►
pragmatic perspective is is it a mistake
[TS]
02:04:27
◼
►
you sell it for 329 and if you're
[TS]
02:04:29
◼
►
judging it by like business type metrics
[TS]
02:04:34
◼
►
the easy answer is that look Apple's
[TS]
02:04:38
◼
►
probably going to be supply constrained
[TS]
02:04:39
◼
►
through the holiday season or very close
[TS]
02:04:42
◼
►
to being supply constrained through the
[TS]
02:04:44
◼
►
holiday season because this is a new
[TS]
02:04:45
◼
►
product using the a6 which is a new cpu
[TS]
02:04:47
◼
►
the a6x but still the asics core you
[TS]
02:04:50
◼
►
know all that stuff I it's cheap enough
[TS]
02:04:53
◼
►
that they probably going to sell out of
[TS]
02:04:54
◼
►
them would Apple be able to actually
[TS]
02:04:57
◼
►
sell more iPads between now and the end
[TS]
02:05:00
◼
►
of the year if it was 249 or 199 I think
[TS]
02:05:05
◼
►
if it was 199 and these were the parts
[TS]
02:05:08
◼
►
that were you know it's not to a sec
[TS]
02:05:10
◼
►
sorry stay 5 did I show gray thought uh
[TS]
02:05:12
◼
►
I think they might have trouble keeping
[TS]
02:05:15
◼
►
up with demand if they made it 199 and
[TS]
02:05:17
◼
►
the demand is strong like I think they
[TS]
02:05:20
◼
►
are pricing to meet the demand how many
[TS]
02:05:22
◼
►
of these things can we make before the
[TS]
02:05:24
◼
►
holiday season because it's a time
[TS]
02:05:25
◼
►
window as much as anything else like no
[TS]
02:05:28
◼
►
you know even if you don't have any
[TS]
02:05:29
◼
►
trouble manufacturing this and all these
[TS]
02:05:30
◼
►
parts you're an expert at making the
[TS]
02:05:32
◼
►
dice trunk a5 as opposed to the a6 sorry
[TS]
02:05:34
◼
►
about the mistake you hope you can only
[TS]
02:05:36
◼
►
run the lines that they produce a
[TS]
02:05:38
◼
►
certain amount per day and the only a
[TS]
02:05:39
◼
►
certain number of shopping days left
[TS]
02:05:40
◼
►
till Christmas or whatever your metric
[TS]
02:05:42
◼
►
you want to use is uh it could be that
[TS]
02:05:45
◼
►
as many people said if they had priced
[TS]
02:05:46
◼
►
at lower they would just be leaving
[TS]
02:05:47
◼
►
money on the table but it's like look
[TS]
02:05:49
◼
►
you would have sold that many no matter
[TS]
02:05:50
◼
►
what you're going to sell every single
[TS]
02:05:51
◼
►
one of these things you can make between
[TS]
02:05:52
◼
►
now in the end of the year not no matter
[TS]
02:05:54
◼
►
what you price them is obviously there
[TS]
02:05:55
◼
►
are five hundred bucks like that
[TS]
02:05:56
◼
►
wouldn't work out right or 600 or
[TS]
02:05:58
◼
►
whatever oh they are the high-end ones
[TS]
02:05:59
◼
►
the this starting price is just smart
[TS]
02:06:03
◼
►
good business this is the the
[TS]
02:06:06
◼
►
intersection of supply and demand for
[TS]
02:06:07
◼
►
the holiday season for this product the
[TS]
02:06:10
◼
►
second good business theory about it is
[TS]
02:06:13
◼
►
that you know eventually like everything
[TS]
02:06:15
◼
►
this will go retina and if history is a
[TS]
02:06:18
◼
►
guide they will leave the non-retina one
[TS]
02:06:19
◼
►
around then you can sell the retina one
[TS]
02:06:21
◼
►
for whatever the current probably don't
[TS]
02:06:23
◼
►
change the price like oh it's the same
[TS]
02:06:25
◼
►
exact price as the old laws but now its
[TS]
02:06:26
◼
►
retina and the non-retina one something
[TS]
02:06:29
◼
►
them too cheap one and then you hit your
[TS]
02:06:30
◼
►
$200 things those all make sense to me
[TS]
02:06:34
◼
►
as reasons that they wouldn't want a
[TS]
02:06:37
◼
►
price at lower but I you know people
[TS]
02:06:41
◼
►
rational and unfortunately for Apple
[TS]
02:06:42
◼
►
neither is the stock market and I think
[TS]
02:06:44
◼
►
if you look at their stock now their
[TS]
02:06:46
◼
►
earnings are whole separate thing that I
[TS]
02:06:48
◼
►
want again to be even before their
[TS]
02:06:49
◼
►
earnings call when the pricing for this
[TS]
02:06:51
◼
►
was announced that they had announced
[TS]
02:06:52
◼
►
199 pricing I think they would have seen
[TS]
02:06:53
◼
►
a stock bumper superb like oh you know
[TS]
02:06:55
◼
►
Apple has just crushed all its
[TS]
02:06:57
◼
►
competitors because they're selling
[TS]
02:06:58
◼
►
something that's obviously way better
[TS]
02:06:59
◼
►
and more desirable for the same price as
[TS]
02:07:01
◼
►
their competitors how can their
[TS]
02:07:02
◼
►
competitors compete with this instead
[TS]
02:07:05
◼
►
they field is something that is better
[TS]
02:07:07
◼
►
and more desirable but also more
[TS]
02:07:08
◼
►
expensive and i think the you know the
[TS]
02:07:12
◼
►
the markets didn't respond to that with
[TS]
02:07:14
◼
►
unbridled enthusiasm and then the
[TS]
02:07:16
◼
►
earnings just you know continued it
[TS]
02:07:18
◼
►
let's go look with their stock is now
[TS]
02:07:20
◼
►
how they doing today live back into the
[TS]
02:07:22
◼
►
500 they had passed 700 just mere weeks
[TS]
02:07:25
◼
►
ago so they're like a 593 now that's big
[TS]
02:07:27
◼
►
mostly because the earnings call but you
[TS]
02:07:30
◼
►
know that's gonna make any rational
[TS]
02:07:31
◼
►
sense you're like don't you understand
[TS]
02:07:32
◼
►
we're gonna sell as many of these iPad
[TS]
02:07:33
◼
►
minis as we can make it would be dumb
[TS]
02:07:35
◼
►
for us to sell it for 299 well we can
[TS]
02:07:36
◼
►
sell it for 320 and right guys right and
[TS]
02:07:38
◼
►
they're like now we'd really want to see
[TS]
02:07:40
◼
►
you like it it's like they had the kill
[TS]
02:07:42
◼
►
shot and they didn't take it and they
[TS]
02:07:44
◼
►
didn't take it because they want to
[TS]
02:07:45
◼
►
preserve their margins um and in the
[TS]
02:07:46
◼
►
earnings call they had one I have
[TS]
02:07:48
◼
►
enlisted the whole wineries call yet but
[TS]
02:07:49
◼
►
I went to the Q&A just to hear this
[TS]
02:07:51
◼
►
myself desire people talking about it
[TS]
02:07:52
◼
►
they asked questions about margins and
[TS]
02:07:54
◼
►
at one point they like look you know the
[TS]
02:07:55
◼
►
ipad mini like any of our new products
[TS]
02:07:57
◼
►
has lower margins than usual we don't
[TS]
02:08:00
◼
►
you know every time we have a brand new
[TS]
02:08:02
◼
►
product starts out the margins are lower
[TS]
02:08:04
◼
►
and then we you know try to get on to
[TS]
02:08:05
◼
►
the cost curves and increase our margins
[TS]
02:08:07
◼
►
time goes on so what they're saying is
[TS]
02:08:09
◼
►
we're selling this for 329 and it has
[TS]
02:08:11
◼
►
lower margins than usual but then again
[TS]
02:08:13
◼
►
all their new products are like that
[TS]
02:08:15
◼
►
when the 15-inch retina MacBook Pro
[TS]
02:08:16
◼
►
comes that doesn't have a forty-eight
[TS]
02:08:17
◼
►
percent margin out of the box but you
[TS]
02:08:19
◼
►
know a couple months six months later
[TS]
02:08:20
◼
►
maybe it does you know Apple's margins
[TS]
02:08:23
◼
►
are gigantic right on everything I mean
[TS]
02:08:25
◼
►
just just try to buy a friggin adapter
[TS]
02:08:26
◼
►
for your lightning equipped iOS
[TS]
02:08:29
◼
►
accessory you'll see a big margins right
[TS]
02:08:31
◼
►
uh and there they were not willing to
[TS]
02:08:35
◼
►
give them up for this uh they're not
[TS]
02:08:38
◼
►
willing to you know sell it costs like
[TS]
02:08:40
◼
►
amazon has admitted that they do they
[TS]
02:08:41
◼
►
want to make a profit on it and they're
[TS]
02:08:43
◼
►
not even willing to sell it cost for a
[TS]
02:08:44
◼
►
little while to just crush the other
[TS]
02:08:46
◼
►
competitors like that's that's the
[TS]
02:08:48
◼
►
strategy they've chose not to do its
[TS]
02:08:50
◼
►
price umbrella versus not build to a
[TS]
02:08:51
◼
►
price point and they said we don't build
[TS]
02:08:52
◼
►
to a price point i guess they believe
[TS]
02:08:55
◼
►
preserving their brand in the superior
[TS]
02:08:56
◼
►
of their product is better than really
[TS]
02:08:58
◼
►
crushing the other guys or maybe they
[TS]
02:08:59
◼
►
didn't think they would crush them I
[TS]
02:09:00
◼
►
don't know but I think this was the
[TS]
02:09:02
◼
►
wrong decision long-term not short-term
[TS]
02:09:04
◼
►
short-term yeah they're going to make
[TS]
02:09:05
◼
►
all their money this holiday season 3 29
[TS]
02:09:07
◼
►
it's good for them but long-term it
[TS]
02:09:09
◼
►
would have been better to go in for the
[TS]
02:09:11
◼
►
killing blow kind of like they did with
[TS]
02:09:13
◼
►
the ipods like they were always
[TS]
02:09:14
◼
►
price-competitive on on ipods terms of
[TS]
02:09:16
◼
►
storage and features and they use their
[TS]
02:09:18
◼
►
volumes and wrapping up all the flash
[TS]
02:09:20
◼
►
supply and everything like when the now
[TS]
02:09:22
◼
►
first came out they bought up all that
[TS]
02:09:24
◼
►
NAND and have that big contract they use
[TS]
02:09:26
◼
►
that to crush the competitors on price
[TS]
02:09:27
◼
►
as well as features as well as cachet as
[TS]
02:09:29
◼
►
well as ecosystem on all fronts that's
[TS]
02:09:31
◼
►
how you get seventy percent market share
[TS]
02:09:33
◼
►
I don't think they're going to have some
[TS]
02:09:35
◼
►
reduce on market share of the seventh
[TS]
02:09:37
◼
►
eighth inch tablet market and I'll Tim
[TS]
02:09:39
◼
►
Cook may say I'll 7-inch tablet that's a
[TS]
02:09:41
◼
►
whole other market we're an eighth inch
[TS]
02:09:42
◼
►
heel you know I didn't I I don't
[TS]
02:09:47
◼
►
remember the last time I've seen someone
[TS]
02:09:49
◼
►
listening to a digital music player that
[TS]
02:09:50
◼
►
wasn't an iPod but I see very frequently
[TS]
02:09:53
◼
►
people using kindle fires people using
[TS]
02:09:56
◼
►
you know any not so much the Android
[TS]
02:09:57
◼
►
thanks but they think they can't you
[TS]
02:09:58
◼
►
know I've seen regular non nerd people
[TS]
02:10:00
◼
►
using small cheap tablets and if Apple
[TS]
02:10:04
◼
►
had been willing to go down there
[TS]
02:10:05
◼
►
somehow get down there and just shove
[TS]
02:10:08
◼
►
those guys out you know then that that
[TS]
02:10:12
◼
►
would have that that's the time they
[TS]
02:10:15
◼
►
should have grabbed for you know it's
[TS]
02:10:16
◼
►
like the old Steve Jobs quote that
[TS]
02:10:18
◼
►
people keep quoting oh you know what
[TS]
02:10:19
◼
►
Apple did wrong so the marketing guy
[TS]
02:10:20
◼
►
sales guys came in and they went for
[TS]
02:10:22
◼
►
profits over market share and that was a
[TS]
02:10:24
◼
►
mistake I mean Steve Jobs is all sorts
[TS]
02:10:26
◼
►
of self contradictory things at various
[TS]
02:10:27
◼
►
times in history so chances are good
[TS]
02:10:29
◼
►
that you can find a Steve Jobs quote
[TS]
02:10:30
◼
►
that supports whatever your point of
[TS]
02:10:31
◼
►
view is but in this case I'm picking
[TS]
02:10:33
◼
►
that one because it supports my phone of
[TS]
02:10:35
◼
►
you I think they should have gone for
[TS]
02:10:38
◼
►
market share they should have gone with
[TS]
02:10:39
◼
►
price especially since this is we're
[TS]
02:10:43
◼
►
just talking about the 16 gigabyte Wi-Fi
[TS]
02:10:45
◼
►
point psychological because you know all
[TS]
02:10:47
◼
►
the other ones fine go up in price range
[TS]
02:10:49
◼
►
maybe make a bigger jump like get people
[TS]
02:10:51
◼
►
to buy the 32s with the 4g like you're
[TS]
02:10:52
◼
►
gonna make your margins like just I wish
[TS]
02:10:55
◼
►
I get to sit down and talk with Tim and
[TS]
02:10:57
◼
►
say you're making the wrong move guy no
[TS]
02:10:59
◼
►
it's not catastrophic wrong move you
[TS]
02:11:01
◼
►
know they'll be successful this all the
[TS]
02:11:03
◼
►
ones they can make people say see if
[TS]
02:11:04
◼
►
they've gone cheap or they would have
[TS]
02:11:05
◼
►
just lost 10 billion dollars is true i
[TS]
02:11:07
◼
►
just think long-term
[TS]
02:11:08
◼
►
they're making a mistake and I assume
[TS]
02:11:10
◼
►
you agree because you just said to
[TS]
02:11:12
◼
►
expect to expensive now I still bought
[TS]
02:11:14
◼
►
one of course he did we get your white
[TS]
02:11:16
◼
►
one or black one well I wanted to get a
[TS]
02:11:18
◼
►
white one but there was a delay on the
[TS]
02:11:23
◼
►
shipping November second is when they
[TS]
02:11:26
◼
►
were supposed to arrive and Oh
[TS]
02:11:29
◼
►
apparently unless you ordered very very
[TS]
02:11:33
◼
►
very early the white ones are on like at
[TS]
02:11:35
◼
►
least right now as of the time of this
[TS]
02:11:37
◼
►
recording in two week delay and the
[TS]
02:11:41
◼
►
black ones are still shipping or
[TS]
02:11:43
◼
►
arriving on the second so my first order
[TS]
02:11:46
◼
►
I actually put it through for a white
[TS]
02:11:49
◼
►
one and then said oh crap wait a minute
[TS]
02:11:50
◼
►
that's two weeks out I want to be able
[TS]
02:11:53
◼
►
to talk about this thing on the day they
[TS]
02:11:54
◼
►
arrived so cancelled it in order to
[TS]
02:11:56
◼
►
black one then I believe it even at the
[TS]
02:11:58
◼
►
time of recording you can still get a
[TS]
02:11:59
◼
►
black one right now and it'll show up on
[TS]
02:12:02
◼
►
November second which is a week from
[TS]
02:12:03
◼
►
today right I think so yeah I liked in
[TS]
02:12:07
◼
►
the show notes to a story from CNN it
[TS]
02:12:09
◼
►
says apples white ipad mini sells out in
[TS]
02:12:11
◼
►
20 minutes is that all of 20 minutes wow
[TS]
02:12:15
◼
►
yeah and so is it because they didn't
[TS]
02:12:17
◼
►
make as many white ones is because
[TS]
02:12:18
◼
►
that's exactly my question problems with
[TS]
02:12:20
◼
►
the white ones is it because people
[TS]
02:12:22
◼
►
really we don't we don't want to believe
[TS]
02:12:23
◼
►
it it's because everyone wants the white
[TS]
02:12:25
◼
►
one because historically people have not
[TS]
02:12:26
◼
►
wanted the white model of like you'd
[TS]
02:12:28
◼
►
you'd go in to get your iphone 3gs or
[TS]
02:12:30
◼
►
run 2 3gs coming right now whatever the
[TS]
02:12:32
◼
►
four or the 4s you're like oh sorry all
[TS]
02:12:34
◼
►
we got like left are white 64 gigabyte
[TS]
02:12:37
◼
►
iphone feel like all right final thing
[TS]
02:12:38
◼
►
right you know if you're unwise yeah I
[TS]
02:12:42
◼
►
wonder but those are good questions is
[TS]
02:12:44
◼
►
it because they thought did they just
[TS]
02:12:46
◼
►
make fewer white ones because they
[TS]
02:12:48
◼
►
anticipated more people would want black
[TS]
02:12:50
◼
►
ones did they make the same number and
[TS]
02:12:51
◼
►
the white ones are more popular did they
[TS]
02:12:53
◼
►
make more white ones and they still sold
[TS]
02:12:55
◼
►
out of them faster I mean Apple never
[TS]
02:12:57
◼
►
reveals this kind of thing crucial
[TS]
02:13:01
◼
►
waxman chat room is flip flopping in his
[TS]
02:13:03
◼
►
own position of what he thinks and now
[TS]
02:13:04
◼
►
it is he's persuaded by the theory that
[TS]
02:13:07
◼
►
the one they switched to retina then
[TS]
02:13:08
◼
►
they'll finally have the lower end and
[TS]
02:13:09
◼
►
then they can crush the other guys I'm
[TS]
02:13:11
◼
►
saying you leave you've already left the
[TS]
02:13:12
◼
►
door open for a long time but not even
[TS]
02:13:13
◼
►
fielding a smaller model right uh and
[TS]
02:13:16
◼
►
the longer you let that go the more kind
[TS]
02:13:18
◼
►
of people I go I'd like my Kindle Fire I
[TS]
02:13:20
◼
►
think I'll get the next one
[TS]
02:13:21
◼
►
to maybe not so much for the nexus 7
[TS]
02:13:23
◼
►
because still seems like kind of a geek
[TS]
02:13:24
◼
►
device but the kindle fire and app and
[TS]
02:13:28
◼
►
amazon's explicitly stated strategy we
[TS]
02:13:31
◼
►
will sell it costs we would break you
[TS]
02:13:33
◼
►
you know like that's your competitor and
[TS]
02:13:35
◼
►
people are buying those things and
[TS]
02:13:37
◼
►
they're not as good as your product but
[TS]
02:13:38
◼
►
people are buying them and you don't
[TS]
02:13:39
◼
►
want people to get into like I just want
[TS]
02:13:41
◼
►
the next kindle fire because I've got
[TS]
02:13:42
◼
►
always get a kindle fire i love Kindle
[TS]
02:13:44
◼
►
Fire Kindle Fire Kindle Fire bad for
[TS]
02:13:45
◼
►
Apple that is bad you want people to
[TS]
02:13:47
◼
►
only go with iPad and not go like well
[TS]
02:13:49
◼
►
someday i canna forma no I like my
[TS]
02:13:50
◼
►
Kindle Fire it's great now is the time
[TS]
02:13:53
◼
►
to strike so if you get if you look at
[TS]
02:13:58
◼
►
the pricing on these things like the
[TS]
02:14:00
◼
►
whole range of things god they really go
[TS]
02:14:02
◼
►
up like the iPad Mini 3 29 4 29 529 for
[TS]
02:14:06
◼
►
16 32 and 64 gig Wi-Fi only look at the
[TS]
02:14:09
◼
►
4g 469 559 659 659 for an ipad mini
[TS]
02:14:14
◼
►
seems seems high like I mean that yeah I
[TS]
02:14:18
◼
►
don't even know if you need to feel the
[TS]
02:14:19
◼
►
64 gig model of that but you know so
[TS]
02:14:22
◼
►
that's quite a rain just one model goes
[TS]
02:14:24
◼
►
from 329 26 59 then the ipad 2 still
[TS]
02:14:27
◼
►
hanging around still with the ugly 30
[TS]
02:14:29
◼
►
pin connector 399 529 to just two SKUs
[TS]
02:14:33
◼
►
two possibilities Wi-Fi or 4g big gap
[TS]
02:14:36
◼
►
between 130 buck gap between the Wi-Fi
[TS]
02:14:38
◼
►
and 4g i wonder i would love to be in
[TS]
02:14:39
◼
►
the mean where they come over that
[TS]
02:14:40
◼
►
number you know how much 4g cost we've
[TS]
02:14:42
◼
►
decided to cause 130 bucks why made up
[TS]
02:14:44
◼
►
number like that's not how much actually
[TS]
02:14:46
◼
►
cost cost one of them what's the margin
[TS]
02:14:49
◼
►
on just the 4g markup it's got to be big
[TS]
02:14:51
◼
►
and getting bigger or maybe it shrinks
[TS]
02:14:53
◼
►
again when they went to fort when to you
[TS]
02:14:55
◼
►
know the 3g margin maybe started out as
[TS]
02:14:57
◼
►
like that's seventy percent margin and
[TS]
02:14:58
◼
►
or that's fifty percent margin then it
[TS]
02:15:00
◼
►
went to 70 and then they the 4g chipsets
[TS]
02:15:02
◼
►
cost more so now it's like a fifty
[TS]
02:15:04
◼
►
percent margin again that goes up to 70
[TS]
02:15:06
◼
►
that's quite an expensive upgrade that's
[TS]
02:15:07
◼
►
all I'm saying they could have made all
[TS]
02:15:08
◼
►
this money off from the the people who
[TS]
02:15:09
◼
►
have money buy the more expensive models
[TS]
02:15:11
◼
►
and finally the ipad with retina display
[TS]
02:15:13
◼
►
the ipad for 499 599 699 16 32 64 gig
[TS]
02:15:19
◼
►
models the 4g ones 629 729 829 that
[TS]
02:15:23
◼
►
seems you know it's I'm not it seems
[TS]
02:15:26
◼
►
correct that your top-of-the-line one
[TS]
02:15:27
◼
►
would go stretch up into the hundreds it
[TS]
02:15:29
◼
►
seems a little bit weird that you're
[TS]
02:15:30
◼
►
like entry-level get people in the door
[TS]
02:15:33
◼
►
cheaper model
[TS]
02:15:35
◼
►
it goes up to six hundred fifty nine
[TS]
02:15:37
◼
►
dollars and remember this is before you
[TS]
02:15:39
◼
►
buy the fifty dollar or seventy dollar
[TS]
02:15:40
◼
►
cover before you buy you know any other
[TS]
02:15:43
◼
►
accessories that you want for this thing
[TS]
02:15:44
◼
►
your your lightning adapter for your car
[TS]
02:15:47
◼
►
or your video though just everything is
[TS]
02:15:50
◼
►
so expensive margins little accessories
[TS]
02:15:52
◼
►
have to be great what are you doing
[TS]
02:15:53
◼
►
Apple yeah I don't know I don't think
[TS]
02:15:56
◼
►
it's going to be a disaster but I am
[TS]
02:15:58
◼
►
disappointed yeah so to wrap this up
[TS]
02:16:01
◼
►
because this is now I believe the
[TS]
02:16:02
◼
►
longest show I've ever done 137 minutes
[TS]
02:16:04
◼
►
I did not say this would be a short show
[TS]
02:16:06
◼
►
because I knew it would not be and I
[TS]
02:16:07
◼
►
should have in that one and I really cut
[TS]
02:16:09
◼
►
that follow-up to really short anyway
[TS]
02:16:11
◼
►
the meta point on all this thing is I
[TS]
02:16:14
◼
►
think I've talked about this on past
[TS]
02:16:15
◼
►
shows when there have been Harper
[TS]
02:16:16
◼
►
announcements but it's just it's so
[TS]
02:16:18
◼
►
clear after this presentation because
[TS]
02:16:20
◼
►
they had so much Hardware pretty much
[TS]
02:16:22
◼
►
all of apple's hardware is in transition
[TS]
02:16:25
◼
►
the operating system i believe is also
[TS]
02:16:27
◼
►
in transition that was a big point of
[TS]
02:16:28
◼
►
not my review but their hardware it's
[TS]
02:16:29
◼
►
just so in transition it's like it's
[TS]
02:16:32
◼
►
like adolescence but you have to go
[TS]
02:16:33
◼
►
through multiple times because they
[TS]
02:16:35
◼
►
don't ever become an adult like progress
[TS]
02:16:36
◼
►
marches on its that awkward stage it's
[TS]
02:16:38
◼
►
in transition to retina every single
[TS]
02:16:40
◼
►
product line they have is in some sort
[TS]
02:16:41
◼
►
of in between each stage we're like we'd
[TS]
02:16:43
◼
►
love everyone to have rat niggas we
[TS]
02:16:44
◼
►
think it's awesome but it's really
[TS]
02:16:45
◼
►
expensive and it takes battery and we
[TS]
02:16:47
◼
►
can't you know it's in transition to
[TS]
02:16:48
◼
►
retina it's in transition away from
[TS]
02:16:50
◼
►
optical drives that is pretty clear
[TS]
02:16:51
◼
►
ditching as soon as we can but i'll keep
[TS]
02:16:54
◼
►
those ones around because someone need
[TS]
02:16:55
◼
►
them but it's a transition right it's in
[TS]
02:16:57
◼
►
transitioning to lightning connectors
[TS]
02:16:59
◼
►
from the 30-pin that's pretty clean
[TS]
02:17:00
◼
►
sweep tube of the ipad do hangs around
[TS]
02:17:02
◼
►
and there's a million other accessories
[TS]
02:17:03
◼
►
and you know it's his awkward stage and
[TS]
02:17:05
◼
►
you don't know what kind of accessories
[TS]
02:17:07
◼
►
you're going to get and it's just a big
[TS]
02:17:08
◼
►
mess in transition to thunderbolt away
[TS]
02:17:10
◼
►
from firewire also pretty clean but
[TS]
02:17:12
◼
►
firewire ports still hanging around in
[TS]
02:17:14
◼
►
the mac mini I you know it's it's in
[TS]
02:17:17
◼
►
between in transition to solid-state
[TS]
02:17:20
◼
►
storage we'd like to go SSD everywhere
[TS]
02:17:22
◼
►
but storage and it doesn't catch up and
[TS]
02:17:24
◼
►
you know they have three terabytes
[TS]
02:17:25
◼
►
spinning disks now and they're really
[TS]
02:17:26
◼
►
cheap so we'll do this fusion drive
[TS]
02:17:28
◼
►
thing and this transitional phase all
[TS]
02:17:30
◼
►
these Hardware transitions this is going
[TS]
02:17:31
◼
►
to last a while it's already gone on for
[TS]
02:17:34
◼
►
like a year or two and it's going to
[TS]
02:17:35
◼
►
keep going on we all wanted to
[TS]
02:17:36
◼
►
fast-forward to the sleek magical
[TS]
02:17:39
◼
►
futuristic things everything as
[TS]
02:17:40
◼
►
lightning connector known remembers any
[TS]
02:17:42
◼
►
interconnect besides a thunderbolt and
[TS]
02:17:45
◼
►
USB and the USB increasing looks like a
[TS]
02:17:47
◼
►
parallel port sticking on the side of
[TS]
02:17:49
◼
►
means you know when every other part is
[TS]
02:17:50
◼
►
getting smaller and a nicer and USB
[TS]
02:17:52
◼
►
remains gigantic we all wanted all have
[TS]
02:17:55
◼
►
retina displays we can't quite get there
[TS]
02:17:56
◼
►
we all want a new mac pro right all of
[TS]
02:17:59
◼
►
us anybody I want a new mac pro all
[TS]
02:18:02
◼
►
apples hardware line like it
[TS]
02:18:04
◼
►
historically sometimes you'd look it up
[TS]
02:18:06
◼
►
a hardware line and they could put up
[TS]
02:18:07
◼
►
like a diagram or a poster a slide and
[TS]
02:18:09
◼
►
be like damn they have their house in
[TS]
02:18:11
◼
►
order they've got awesome products at
[TS]
02:18:13
◼
►
every price point it looks like a family
[TS]
02:18:16
◼
►
resemblance it's clear what you want you
[TS]
02:18:18
◼
►
want this one that one you know that the
[TS]
02:18:20
◼
►
original quadrant consumer probe
[TS]
02:18:21
◼
►
portable laptop like now it's
[TS]
02:18:22
◼
►
complicated by iOS and the phone and
[TS]
02:18:24
◼
►
everything and iPad and all that but
[TS]
02:18:26
◼
►
like at various points they've had clean
[TS]
02:18:29
◼
►
Lonnie looking crossing said this makes
[TS]
02:18:31
◼
►
sense to me I see what you're doing here
[TS]
02:18:33
◼
►
you have an awesome lineup of computers
[TS]
02:18:35
◼
►
all of them are great you rev them on a
[TS]
02:18:38
◼
►
regular schedule they get better they
[TS]
02:18:40
◼
►
get cheaper and there's no weird trade
[TS]
02:18:42
◼
►
also now it's like no adolescent zitzer
[TS]
02:18:44
◼
►
everywhere and you know compare new
[TS]
02:18:46
◼
►
places and my voice is cracking and I
[TS]
02:18:49
◼
►
don't know what's going on and I'm
[TS]
02:18:50
◼
►
sweaty and nervous about girls and like
[TS]
02:18:52
◼
►
their entire line is just weird looking
[TS]
02:18:55
◼
►
any slide you put up there's like you
[TS]
02:18:57
◼
►
gotta explain well this has a Retina
[TS]
02:18:59
◼
►
display but what's that and why is it
[TS]
02:19:00
◼
►
why doesn't this one have that I can't
[TS]
02:19:03
◼
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get this with retina and this one has a
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spinning disk in message it's confusing
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it's awkward it's I you know I like
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adolescence you just got to get through
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it she know and hopefully they'll come
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out the other side and just like
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adolescence we all know it's on the
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other side we know what a dolt it looks
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like you know become more mature you can
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get a real job you get out of school
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like you become an adult to become
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responsible for yourself you stop using
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your parents you know gas card at the
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gas station you buy your own car you get
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your own job you know that's adulthood
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and we see what adulthood is for apples
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hardware product lines we just you can
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picture it in your head right now you
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could mock them up you can give them to
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an arse you know what they're all gonna
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be all is the all retina in all legacy
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ports gone uh maybe maybe no Mac Pro
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like we know what adults it looks like
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but it's just taking so long to get
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there so i I'm I'm kind of uncomfortable
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in this awkward stage I'm a comfortable
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or Apple is uncomfortable for everyone
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involved but like like adulthood you
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just have to go
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through it to get there and you know
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just be glad we're not shipping
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computers with a single ps2 port that's
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colored half pastel green half pastel
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purple you know so those days are behind
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us now it could be worse but we're still
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we're still struggling through this
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phase and this presentation more than
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02:20:20
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any other just emphasize what an
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adolescent awkward phase were in here ah
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but we'll get through it i guess we'll
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get through it together friends helping
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friends live together die alone dan yeah
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oh I know don't talk to me about the
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02:20:37
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last two seasons though all right I
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think I'm done all right so you can
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02:20:41
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follow John as siracusa s IRA c-usa
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02:20:46
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there is no Z in Siracusa he is on
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Twitter he's on alpha dot net he is on
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02:20:53
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dentists by the name Siracusa and Janna
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02:20:58
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did you do a new blog post somewhere
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this week oh yeah I don't have time to
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02:21:03
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let's pimp it pimp it out how to do a
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blog post but issue two of the magazine
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Marco Arment that's right that's where
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02:21:09
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it was sorry yeah newsstand publication
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in iOS features a story by yours truly
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02:21:14
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about can you guess yes that's right
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more if you haven't heard enough for me
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about the video game journey for the
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02:21:21
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PlayStation 3 not the band here is here
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02:21:25
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it is and i would recommend that you do
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02:21:28
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not read this article if you haven't
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02:21:29
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played the game you may have heard that
[TS]
02:21:30
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for me before as well title at the title
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of the article as as i see it has
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02:21:34
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appeared here magically in the magazine
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02:21:36
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for me strange game journeys lessons can
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apply to all of human endeavor Marco
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02:21:43
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picked the subtitle I should have picked
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02:21:45
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the subtitle for him but I didn't
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02:21:48
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looking forward to reading this and by
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02:21:50
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the way for the record I I have not
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02:21:51
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played the game and I will be reading
[TS]
02:21:53
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this yeah well you shouldn't you're
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02:21:56
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really really sure if you wanna if you
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02:21:57
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want to set me up with what is this on
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02:21:59
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playstation playstation 3 set me up with
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it let me borrow one yeah borrow one
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02:22:05
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like that's the way you get it you like
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02:22:07
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I don't want to buy PlayStation 3
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console from someone yeah like Jason's
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02:22:11
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now borrowed one so we had the
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02:22:12
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incomparable episode about it yeah but
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02:22:16
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kind of a big deal anyway ah there you
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go I suspect that I will be writing more
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02:22:22
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for the magazine sometime in the future
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02:22:24
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but I have no idea about what so I'm
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02:22:30
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sure you'll talk to Marco about the
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02:22:31
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magazine and issue number two and its
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02:22:33
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progress but I am happy to be in it
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02:22:35
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proud to be in it and got a lot of
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02:22:37
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positive feedback from the article I
[TS]
02:22:38
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wrote so thanks to everyone who alright
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02:22:40
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so that's another place you can see John
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02:22:42
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syracuse's stuff is in the magazine and
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02:22:44
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I'm Dan on the Alpha Ned damn Benjamin
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02:22:49
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on Twitter and tennis and if you would
[TS]
02:22:54
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like to see all the show notes and links
[TS]
02:22:56
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that go with this episode you can go to
[TS]
02:22:57
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5 by 5 TV / hypercritical / 91 he also
[TS]
02:23:02
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►
subscribe to the RSS feed in your
[TS]
02:23:04
◼
►
favorite RSS feed reader and you'll get
[TS]
02:23:05
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►
all those links right there in line
[TS]
02:23:07
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independent of downloading the episode
[TS]
02:23:11
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so we appreciate all of that appreciate
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02:23:13
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you listening checking out the sponsors
[TS]
02:23:15
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and appreciate John doing all that you
[TS]
02:23:18
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do so have a really good week John and
[TS]
02:23:19
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listeners and we'll see you next week
[TS]
02:23:21
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[Music]
[TS]