98: Hardware Machismo


00:00:00   the interest is intense then it's [TS]

00:00:01   intense this is hypercritical a weekly [TS]

00:00:10   talk show ruminating on exactly what is [TS]

00:00:12   wrong in the world of Apple and related [TS]

00:00:14   technologies and businesses nothing is [TS]

00:00:16   so perfect that it can't be complained [TS]

00:00:17   about by my friend in yours John [TS]

00:00:20   siracusa I'm Dan Benjamin today is [TS]

00:00:22   Friday December 14th 2012 this is [TS]

00:00:25   episode number 98 of a hundred feels [TS]

00:00:29   weird saying that we would like to say [TS]

00:00:32   thank you very much to our sponsors [TS]

00:00:34   today hover com mail gun calm Shopify [TS]

00:00:37   calm and shutterstock.com where you will [TS]

00:00:40   find over 20 million stock photos [TS]

00:00:42   vectors illustrations video clips and [TS]

00:00:44   more start your search over at [TS]

00:00:46   shutterstock and you will find the [TS]

00:00:47   perfect image for your website or your [TS]

00:00:49   ad or your publication or any creative [TS]

00:00:51   project whatever you're working on you [TS]

00:00:53   can choose between image packs you can [TS]

00:00:55   get a monthly subscription whatever it [TS]

00:00:56   is it fits your need you will not have [TS]

00:00:59   to compromise and I don't nickel and [TS]

00:01:00   dime you for the big files you just get [TS]

00:01:03   them one price you can sign up for a [TS]

00:01:05   free browse account go to [TS]

00:01:06   shutterstock.com no credit card needed [TS]

00:01:08   when you find the stuff you want to buy [TS]

00:01:10   use the code dan sent me 12 and you get [TS]

00:01:14   thirty percent off any package finally [TS]

00:01:18   we would like to thank you for providing [TS]

00:01:20   bandwidth for this month of December [TS]

00:01:22   igloo is your digital workplace that [TS]

00:01:23   means you can give updates you can have [TS]

00:01:25   discussions and share files with your [TS]

00:01:26   team all in one place sign up and get [TS]

00:01:29   started check them out igloo software [TS]

00:01:32   com / 5 by 5 as you have pointed out to [TS]

00:01:36   me through a series of obscure emails my [TS]

00:01:38   wii u is on its way to me yes I showed I [TS]

00:01:42   show that it's out for delivery right [TS]

00:01:43   now yeah should be delivered today but [TS]

00:01:45   it has not yet arrived so obviously [TS]

00:01:47   we're not talking about the wii u today [TS]

00:01:48   cuz even if it did arrive today i [TS]

00:01:50   wouldn't have time to talk about it [TS]

00:01:51   right and that probably means the next [TS]

00:01:54   week show we're gonna talk about that [TS]

00:01:55   with you right probably ah now the thing [TS]

00:01:58   is and i did mention having some portion [TS]

00:02:00   of some show where possibly you would [TS]

00:02:03   have to ask me questions does that mean [TS]

00:02:06   that it's you know if next week is the [TS]

00:02:08   wii u and it takes the whole show and [TS]

00:02:10   and this week if [TS]

00:02:13   not doing it this week and we're not [TS]

00:02:14   doing in the last show which we're not [TS]

00:02:15   what does that leave so maybe I'll try [TS]

00:02:18   to like squeeze in like a couple [TS]

00:02:19   questions at the end of this one and [TS]

00:02:21   like a couple questions at the end of [TS]

00:02:22   the next one if the weird doesn't go [TS]

00:02:23   follow episode sure and these are my [TS]

00:02:26   questions these are not listener [TS]

00:02:27   questions these are my questions for you [TS]

00:02:29   that's for harking back to the old days [TS]

00:02:32   when you were my guest on the pipeline [TS]

00:02:33   and I interviewed you then that's right [TS]

00:02:37   do you remember that I do vaguely [TS]

00:02:39   vaguely pig there was episode number 23 [TS]

00:02:45   entitled Jon siracusa you can add that [TS]

00:02:49   the Charles I'm not a right now i right [TS]

00:02:52   dan benjamin talks with John sir kia's [TS]

00:02:53   about writing development technology in [TS]

00:02:55   the changing audience for gaming the [TS]

00:02:57   future content creation for the web we [TS]

00:03:00   had none of those topics ring a bell but [TS]

00:03:01   I can imagine what I said there were two [TS]

00:03:03   links an interview with John Syracuse in [TS]

00:03:05   the setup and fat bits John siracusa [TS]

00:03:07   staff news staff blog yeah ours got rid [TS]

00:03:11   of the staff blog more or less and [TS]

00:03:12   certainly got rid of the branding for [TS]

00:03:13   all the URL still work or they redirect [TS]

00:03:15   or whatever but and yeah they're set up [TS]

00:03:17   interview was from July first 2009 your [TS]

00:03:21   main machine is a 2 x 2.8 gigahertz mac [TS]

00:03:23   pro can you guess what it is now same [TS]

00:03:26   thing same damn with eight gigs of ram [TS]

00:03:31   dual optical drives an nvidia geforce [TS]

00:03:33   8800 GT video card and 3.5 terabytes of [TS]

00:03:39   disk space spread over four internal [TS]

00:03:40   drives yeah well the specs have gone up [TS]

00:03:44   i got my ram more hard to suez via same [TS]

00:03:45   machine save gigs yeah for you almost [TS]

00:03:50   four years got 34 years ago all right ah [TS]

00:03:54   some follow-up before this is gonna be a [TS]

00:03:56   grab bag show so I've got follow-up and [TS]

00:03:58   then I've got a bunch of little many [TS]

00:03:59   things that could have been follow-up [TS]

00:04:00   except they're not but they're similar [TS]

00:04:02   sized alright so the first bit of fault [TS]

00:04:05   is from David Meyers uh letting us never [TS]

00:04:09   let the oh so important debate about [TS]

00:04:12   taping in and taping out died the [TS]

00:04:15   continues to live through David ah way [TS]

00:04:19   back when I mentioned taping up versus [TS]

00:04:21   taping and I said taping you know what [TS]

00:04:23   taping out where does that term come [TS]

00:04:24   from I always imagined it came for [TS]

00:04:25   something having to do with [TS]

00:04:26   actual tape laying down traces four [TS]

00:04:29   circuits and stuff back in the olden [TS]

00:04:30   days and then some people rode in said [TS]

00:04:32   actually it's about the magnetic tape [TS]

00:04:34   that you send to the fab that has the [TS]

00:04:36   information on it and it's in this old [TS]

00:04:37   creaky format or whatever well david [TS]

00:04:38   says that he suggested this theory to a [TS]

00:04:41   colleague who's been designing [TS]

00:04:42   electronics since the 70s and he says [TS]

00:04:44   after he stopped laughing he assured me [TS]

00:04:45   that your original theory was definitely [TS]

00:04:48   correct that is my original theory about [TS]

00:04:49   laying down tape is back in the day [TS]

00:04:51   before computers are widely available [TS]

00:04:52   all artwork for printed circuit boards [TS]

00:04:54   were created manually and the process [TS]

00:04:56   was called taping out because reels of [TS]

00:04:57   tape were used to create the tracks on [TS]

00:04:59   the artwork the artwork for the chips [TS]

00:05:01   were originally created the same way [TS]

00:05:02   many times larger than the actual chip [TS]

00:05:04   they were then photographically reduced [TS]

00:05:06   to create the final artwork for the chip [TS]

00:05:07   the entire process was optical with no [TS]

00:05:09   electronic data being generated so no [TS]

00:05:11   name for magnetic tapes Isis more [TS]

00:05:14   Stephanie's at the end it may well be [TS]

00:05:15   that the etymology of the phrase has [TS]

00:05:17   been lost as different generations have [TS]

00:05:18   changed its definition or repurposed the [TS]

00:05:20   phrase to match the technology changes [TS]

00:05:22   to the process ah so I'm glad my old [TS]

00:05:26   man's imagination about laying out [TS]

00:05:28   traces tape and then uh optically [TS]

00:05:30   shrinking them was not entirely off base [TS]

00:05:32   thank you David the next one is from Ben [TS]

00:05:37   Gomer it's in reference to a topic we [TS]

00:05:40   discussed on the Q&A show last time [TS]

00:05:43   somebody asked I figured what the [TS]

00:05:45   question it was like what changes would [TS]

00:05:47   you make to OS 10 or something like that [TS]

00:05:49   like if you were in charge what what [TS]

00:05:51   change did you make for us and one of [TS]

00:05:53   the things I talked about was bringing [TS]

00:05:55   yet more of the features that currently [TS]

00:05:58   only exist in you know mainframes and [TS]

00:06:00   other big kind of computers our [TS]

00:06:01   resiliency to failure and the ability to [TS]

00:06:03   upgrade and replace things without any [TS]

00:06:06   down time which would surely it's not [TS]

00:06:09   just a hardware feature would surely [TS]

00:06:10   need some sort of operating system [TS]

00:06:11   support ah so this paper is right up [TS]

00:06:14   that alley uh it is a paper it's in Jeff [TS]

00:06:18   fosters home directory so I don't know [TS]

00:06:20   he's the last author listed on the paper [TS]

00:06:22   do we have any people in the chat room [TS]

00:06:23   you know if the last author is the [TS]

00:06:25   important one papers or is it the first [TS]

00:06:26   author see how would think the first [TS]

00:06:27   right yeah but something like Tom a [TS]

00:06:30   building you wanna be you and be listed [TS]

00:06:31   first yeah wait for the chat room could [TS]

00:06:33   tell me there's surely some academics [TS]

00:06:35   lurking in there but anyway the paper [TS]

00:06:37   was in his home directories probably in [TS]

00:06:38   the home directory of all [TS]

00:06:39   authors but this is the link that uh [TS]

00:06:40   then uh then gave me oh it AF Waller [TS]

00:06:44   says the lath author last author runs [TS]

00:06:47   the lab a last our foster chairman yeah [TS]

00:06:49   I met I met AF Waller when I was out in [TS]

00:06:52   Atlanta and we had we had did you know [TS]

00:06:55   hung out and had some drinks and I don't [TS]

00:06:57   know if I don't know if I would trust [TS]

00:06:58   this he says the first author writes the [TS]

00:07:00   paper or leads the group anyway the full [TS]

00:07:01   list of authors is Christopher M Hayden [TS]

00:07:03   Edward k smith Mikhail dinchu Michael [TS]

00:07:06   Hicks and Jeffrey S Foster and these [TS]

00:07:09   guys I believe all Jeffrey foster anyway [TS]

00:07:11   is at the University of Maryland College [TS]

00:07:13   Park anyway that title the paper is [TS]

00:07:15   kitsune I'm assuming a pronouncing a [TS]

00:07:17   ride ki TSU any that looks right could [TS]

00:07:20   soon a colon efficient general-purpose [TS]

00:07:22   dynamic software updating for C and it [TS]

00:07:24   was presented at the oopsla conference [TS]

00:07:26   which is a great name ooops la [TS]

00:07:29   object-oriented programming systems [TS]

00:07:30   language and applications which is an [TS]

00:07:33   annual conference put on by the ACM ACM [TS]

00:07:35   is association for computing machinery [TS]

00:07:37   and the here's the the abstract for well [TS]

00:07:43   more or less the abstract paper dynamic [TS]

00:07:46   software updating abbreviated as DSU [TS]

00:07:48   systems allow programs to be updated [TS]

00:07:50   while running thereby permitting [TS]

00:07:52   developers to add features and fix bugs [TS]

00:07:54   without downtime so basically you know [TS]

00:07:57   say you want to upgrade some application [TS]

00:07:58   you have currently it's like will take [TS]

00:08:01   your old version move to the trash and [TS]

00:08:02   then give you a new version usually will [TS]

00:08:04   make you quit the app to it technically [TS]

00:08:07   on Mac OS 10 you can throw the app in [TS]

00:08:09   the trash and actually fully delete it [TS]

00:08:10   usually if you know if you know how to [TS]

00:08:12   do so and put a new version in place but [TS]

00:08:14   you're still running the old version and [TS]

00:08:15   possibly the old version will be very [TS]

00:08:16   cranky when it goes to try to read a [TS]

00:08:18   file from its bundle since you've [TS]

00:08:19   deleted it and all sorts of bad things [TS]

00:08:20   can happen so in general when you [TS]

00:08:22   upgrade an application I'm Mac OS 10 or [TS]

00:08:24   any you know regular PC operating system [TS]

00:08:26   you have to get rid of it ah and then [TS]

00:08:29   quit it and then get the new one [TS]

00:08:31   installed then relaunch that well this [TS]

00:08:32   lets you take a running program and [TS]

00:08:34   change it sort of in memory without [TS]

00:08:36   about quitting the program or anything [TS]

00:08:39   like that and this page this paper [TS]

00:08:41   introduces kitsune a new DSU system for [TS]

00:08:44   see whose design has three notable [TS]

00:08:45   features so there are many such systems [TS]

00:08:47   that do this type of thing where you [TS]

00:08:48   know altering a running program to be [TS]

00:08:50   different without having to X [TS]

00:08:52   the program maintaining up done this [TS]

00:08:54   particular one has these three [TS]

00:08:55   attributes said versus it's updating [TS]

00:08:57   mechanism updates the whole program not [TS]

00:08:59   individual functions this mechanism is [TS]

00:09:02   more flexible than most prior approaches [TS]

00:09:04   and places no restrictions on data [TS]

00:09:05   representations allowed or our compiler [TS]

00:09:07   optimizations it makes the important [TS]

00:09:10   aspects of updating explicit in the [TS]

00:09:12   program text so you have like alter the [TS]

00:09:13   program to let it know like here are the [TS]

00:09:16   important parts right and the programmer [TS]

00:09:18   can write simple specifications to [TS]

00:09:19   direct kitsune to generate code that [TS]

00:09:21   traverses and transforms old version [TS]

00:09:23   state used by new code so if you're [TS]

00:09:25   everything has some sort of internal in [TS]

00:09:26   memory state that doesn't work with the [TS]

00:09:29   new version of the program you can write [TS]

00:09:31   specifications that say okay you're [TS]

00:09:32   going to take this running program with [TS]

00:09:33   this internal memory state and replace [TS]

00:09:35   it with this new program with this [TS]

00:09:37   functionality and you have to sort of [TS]

00:09:38   translate the state to a state that [TS]

00:09:39   works with the new version of the [TS]

00:09:41   program and they used it as part of [TS]

00:09:44   paper to update five popular open source [TS]

00:09:45   single and multi started programs and [TS]

00:09:47   found that few program changes are [TS]

00:09:49   required to use kitsune and it occurs [TS]

00:09:51   essentially no performance overhead this [TS]

00:09:53   is all weird and academic and obscure [TS]

00:09:57   but the upshot is that you can imagine [TS]

00:09:59   that this technology came to Mac os10 [TS]

00:10:01   it'll be possible to upgrade programs [TS]

00:10:03   and the operating system would not not [TS]

00:10:06   only about refining a reboot but without [TS]

00:10:07   even requiring you to quit the [TS]

00:10:08   application to get the new version we're [TS]

00:10:11   still in the age now or half the things [TS]

00:10:12   that I want to upgrade forced me to quit [TS]

00:10:15   all my browsers which makes me upset [TS]

00:10:16   mm-hmm it makes me less upset now that [TS]

00:10:18   have an SSD at work because man I never [TS]

00:10:20   realized how much of quitting a browser [TS]

00:10:22   with a million open windows and [TS]

00:10:23   relaunching it had to do with disk i/o [TS]

00:10:25   like I guess it's just reading things [TS]

00:10:27   from the disk cache and stuff like that [TS]

00:10:29   on as almost as if I wish it would just [TS]

00:10:30   pull from the network instead of reading [TS]

00:10:32   a dish cast because relaunching like [TS]

00:10:34   chrome with a million open windows [TS]

00:10:35   happens so much faster than you have an [TS]

00:10:37   SSD is that what you're browsing with [TS]

00:10:39   chrome I've Safari my primary browser [TS]

00:10:41   and chrome is my secondary Boozman it [TS]

00:10:44   used to be Safari primary firefox [TS]

00:10:46   secondary but chromis replaced by but [TS]

00:10:48   I'm running both all day for different [TS]

00:10:50   purposes and yeah but they both had tons [TS]

00:10:53   of open windows and I got a quote on my [TS]

00:10:55   browser is you're always worried you're [TS]

00:10:57   gonna lose state or and some of them [TS]

00:10:58   chrome was really good about maintaining [TS]

00:10:59   state like your history and everything [TS]

00:11:00   but like we did I have some form in some [TS]

00:11:03   windows and I can remember then it just [TS]

00:11:04   takes forever to quit [TS]

00:11:05   browser and we launched it but with an S [TS]

00:11:07   estate takes last time but anyway I hate [TS]

00:11:09   installing some program and it's like oh [TS]

00:11:10   by the way we're gonna make you quit [TS]

00:11:12   your browser's like come on like you're [TS]

00:11:13   not doing anything browser related what [TS]

00:11:15   kind of our we're messing with internet [TS]

00:11:16   plugins are you know isn't it I plugin [TS]

00:11:18   like flash I didn't like what flash [TS]

00:11:20   would make me quit the browser's you [TS]

00:11:22   know this is several levels above that [TS]

00:11:24   no restart don't need to quit the apps [TS]

00:11:26   will patch them in process who knows if [TS]

00:11:27   it's feasible or if it's a good idea but [TS]

00:11:29   like things like this happen in Maine [TS]

00:11:30   brings all the time and the things I was [TS]

00:11:33   thinking about uh it's hard to do [TS]

00:11:34   describe this is kind of like blue sky [TS]

00:11:36   you know our pie in the sky thinks I oh [TS]

00:11:39   sure we like everything to be magical [TS]

00:11:41   and wonderful but the technology exists [TS]

00:11:42   to do a lot of these things to you know [TS]

00:11:45   to be resilient against fate failures to [TS]

00:11:47   be able to roll your system back in time [TS]

00:11:49   selectively to various states you know [TS]

00:11:52   you can imagine if you did like an iOS [TS]

00:11:53   upgrade and a major things slower if it [TS]

00:11:55   was really easy to just slip back to the [TS]

00:11:57   old one without having to like you know [TS]

00:11:59   this would require uh yeah a filesystem [TS]

00:12:03   a file system they can do this type of [TS]

00:12:05   thing like btrfs or butter FS do we [TS]

00:12:08   talked about in the past of butter yes [TS]

00:12:10   and many other technologies to sort of [TS]

00:12:12   make make your system be able to be [TS]

00:12:15   updated on that like all the things that [TS]

00:12:17   humans don't like that computers need [TS]

00:12:19   like it's that's the human serving the [TS]

00:12:22   computer like all right well I would [TS]

00:12:23   don't like to I don't want to restart my [TS]

00:12:24   entire computer and quit all my programs [TS]

00:12:26   even if they like restore state there [TS]

00:12:28   try to restore state it's a pain in my [TS]

00:12:29   butt but the computer needs me to do it [TS]

00:12:31   you know and I don't want to quit this [TS]

00:12:32   application that I'm in the middle of [TS]

00:12:34   working but i do want to upgrade this [TS]

00:12:35   other one and the computer makes me do [TS]

00:12:36   it all those things that the computer [TS]

00:12:38   makes you do that you wouldn't otherwise [TS]

00:12:39   do those can all go away and should all [TS]

00:12:42   go away eventually so i put a link to [TS]

00:12:46   the actual paper to PDF in the show [TS]

00:12:48   notes and you can take a look at it if [TS]

00:12:49   you want next bit of follow-up is about [TS]

00:12:54   the touchy-feely geek culture misogyny [TS]

00:12:58   thing we talked about two shows ago one [TS]

00:13:01   of your most epic and most epically [TS]

00:13:04   received show then i got a couple extra [TS]

00:13:07   pieces of hate mail this week did you [TS]

00:13:10   really I hate this strike hate mail [TS]

00:13:11   stragglers are still there but yes [TS]

00:13:13   you're right overwhelmingly positive [TS]

00:13:14   feedback um this came from several [TS]

00:13:18   people [TS]

00:13:19   appointed to a YouTube video by someone [TS]

00:13:21   named Jay smooth this actual name is [TS]

00:13:24   John Randolph oh he's apparently a [TS]

00:13:26   jaysmith his DJ name he is the host of a [TS]

00:13:30   radio program in New York WBAI is [TS]

00:13:32   Underground Railroad he also does video [TS]

00:13:35   blogging on hip hop music calm and ill [TS]

00:13:39   doctrine which is YouTube video blog and [TS]

00:13:43   this is an older video and the title of [TS]

00:13:47   it is how to tell people they sound [TS]

00:13:48   racist and it draws at the links in the [TS]

00:13:51   show notes and it draws the same [TS]

00:13:53   distinction as we discussed last time [TS]

00:13:54   between what he calls the what they did [TS]

00:13:57   conversation and what they are [TS]

00:13:58   conversation and he gives this issue a [TS]

00:14:01   slightly more adversarial bent than I [TS]

00:14:03   did on the show it pointing out that [TS]

00:14:06   even though it feels good to slam [TS]

00:14:08   somebody with what they are attack [TS]

00:14:10   saying oh you are racist it feels good [TS]

00:14:12   to attack and I feels like the strongest [TS]

00:14:14   attack against someone who's doing [TS]

00:14:15   something like that yeah it's actually a [TS]

00:14:17   lot easier for the target of the attack [TS]

00:14:18   to deflect this kind of thing because [TS]

00:14:20   like I said you can't know what's in my [TS]

00:14:21   heart you know this is to talk about [TS]

00:14:23   like motivations and and thoughts and [TS]

00:14:25   feelings and it's much easier for them [TS]

00:14:27   to defend against you calling it what [TS]

00:14:29   you know doing the what they are thing [TS]

00:14:31   uh and it's true you can't know what's [TS]

00:14:33   in their heart like that's you know that [TS]

00:14:34   that conversation is that they do have [TS]

00:14:36   an upper hand there so it's a much [TS]

00:14:38   better idea to focus on what what they [TS]

00:14:40   did conversation which is something [TS]

00:14:41   concrete and even though it feels like [TS]

00:14:44   it's the wimpy air attack he's saying [TS]

00:14:46   don't let them off the hook by jumping [TS]

00:14:47   into the what they are conversation [TS]

00:14:49   because that's just so easy to deflect [TS]

00:14:50   and turn into something different if you [TS]

00:14:51   if you just focus you know and don't let [TS]

00:14:53   to move the goalposts you know you just [TS]

00:14:55   focus on the what they did conversation [TS]

00:14:56   were just concrete you can actually [TS]

00:14:57   discuss it's actually a stronger attack [TS]

00:14:59   so this is different than I was saying [TS]

00:15:01   you know don't go to the what they are [TS]

00:15:03   because that that feels like it's you [TS]

00:15:05   know back in them into a corner uh my [TS]

00:15:08   wife is here waving a wii u in my face [TS]

00:15:10   I've excellent she can she unpacking [TS]

00:15:14   this unpacking for me what if I wanted [TS]

00:15:15   unpack it all the popcorn that's in that [TS]

00:15:18   all right you're glad that I unpacked it [TS]

00:15:21   cuz I have a degree all right well so [TS]

00:15:25   I've got the wii u here but yes I can't [TS]

00:15:26   actually play it I'll just look at it [TS]

00:15:29   longingly on the desk during the blast [TS]

00:15:31   but so it is it is a black [TS]

00:15:33   not wii u deluxe deluxe digital [TS]

00:15:37   promotion as a sticker on an exclusive [TS]

00:15:39   offer yes that's you it's very nice I'm [TS]

00:15:45   gonna do want us would you like to stop [TS]

00:15:47   the show here and then you can go and [TS]

00:15:49   unbox it plain I can resume and we could [TS]

00:15:51   record sunday afternoon which is I would [TS]

00:15:53   not like to do alright I've got a show [TS]

00:15:55   to do here alright so where was I [TS]

00:15:57   alright so the J smooth video um so yeah [TS]

00:16:01   I thought that was interesting that the [TS]

00:16:02   same the same argument about not too [TS]

00:16:08   caught to you know to concentrate more [TS]

00:16:09   on the action rather than trying to [TS]

00:16:11   label the person with a totally [TS]

00:16:13   different angle on it also beneficial [TS]

00:16:15   saying like you know this is actually if [TS]

00:16:17   you're interested in attacking someone [TS]

00:16:20   for something like that don't it's to [TS]

00:16:22   your interest to stay away from the what [TS]

00:16:24   they are conversation because that one [TS]

00:16:26   is much harder to win its the you're on [TS]

00:16:29   shake your ground and there's a longer [TS]

00:16:31   version of this video that other people [TS]

00:16:32   sent me as well at TEDx Hampshire [TS]

00:16:35   College same guy j smooth the title of [TS]

00:16:38   this talk is uh how i learned to stop [TS]

00:16:40   worrying and love discussing race the [TS]

00:16:42   the other that you tube one is very [TS]

00:16:43   short it's like 60 seconds long or two [TS]

00:16:45   minutes long this one is longer kind of [TS]

00:16:47   TED talk length and in this one he [TS]

00:16:51   mentions that he gets feedback of two [TS]

00:16:53   main kinds about that video about how do [TS]

00:16:55   people tell people they race this has [TS]

00:16:56   been a very popular video and people [TS]

00:16:57   have been linking it around for a long [TS]

00:16:58   time the first kind of feedback he gets [TS]

00:17:01   is like positive support like you know [TS]

00:17:02   great job really like your video blah [TS]

00:17:04   blah ah and the second kind of feedback [TS]

00:17:08   he gets is reports from people who tried [TS]

00:17:11   the technique and it didn't really help [TS]

00:17:13   them so you know like I watched your [TS]

00:17:16   video and the next time something like [TS]

00:17:17   that happened to me instead of me you [TS]

00:17:18   know trying to have the what they are [TS]

00:17:21   conversation I tried to concentrate on [TS]

00:17:22   what they did and you know what it [TS]

00:17:23   didn't really help and I like this [TS]

00:17:26   because you know this appeals to my [TS]

00:17:28   sensibilities of this guy's famous for [TS]

00:17:31   this YouTube video and he goes and give [TS]

00:17:34   a longer version of the talk and the [TS]

00:17:36   first thing he does is describe what's [TS]

00:17:38   wrong with this talking no it doesn't [TS]

00:17:40   work in your life uh you should watch it [TS]

00:17:43   though because uh what he [TS]

00:17:46   as in the longer talk is he is he flips [TS]

00:17:48   it around he talks about how to receive [TS]

00:17:50   this kind of feedback about yourself [TS]

00:17:51   yeah and and and make a positive change [TS]

00:17:54   based on it had it you know how to be on [TS]

00:17:57   the receiving end of it and how to avoid [TS]

00:17:59   getting defensive explaining sort of [TS]

00:18:01   rather than explain why this doesn't [TS]

00:18:03   work is explained well here's how you [TS]

00:18:04   can imagine why it doesn't work because [TS]

00:18:05   imagine if it happened to you wouldn't [TS]

00:18:07   your reaction be to get defensive and [TS]

00:18:10   the point he makes about this is that [TS]

00:18:12   when you believe that you have to be [TS]

00:18:14   perfect in order to be good it makes you [TS]

00:18:17   strongly averse to accepting any kind of [TS]

00:18:19   criticism it kind of it turns the what [TS]

00:18:23   you did criticism immediately into a [TS]

00:18:25   what you are calmed in nations you [TS]

00:18:27   because as soon as you say oh you did [TS]

00:18:28   this thing that's bad if your definition [TS]

00:18:30   your head is if you ever do anything [TS]

00:18:32   that's racist then you are a racist then [TS]

00:18:35   the what you did versus what your [TS]

00:18:36   conversation is not really helping [TS]

00:18:38   because as soon as cell someone tells [TS]

00:18:39   you you did that thing like all but my [TS]

00:18:41   personal definition is that if you ever [TS]

00:18:42   do anything racist you me to the r-1 [TS]

00:18:44   therefore you know uh so I thought that [TS]

00:18:47   was clever interesting and this J smooth [TS]

00:18:49   guy looks really smart and awesome and I [TS]

00:18:50   like him uh I also get some up some [TS]

00:18:53   other feedback from people was that oh [TS]

00:18:54   is that the the what you did versus what [TS]

00:18:56   you are someone some brought up it like [TS]

00:18:58   the idea of a murderer like how you know [TS]

00:19:00   it's contracting what you did versus [TS]

00:19:02   what you are is letting them off easy I [TS]

00:19:03   think j smooth how do you encounter that [TS]

00:19:05   but my counter would be that like it [TS]

00:19:07   really depends on what is your talk like [TS]

00:19:09   you can't do a blanket I think people [TS]

00:19:11   were looking for a blanket rule like [TS]

00:19:12   what you did versus what you are is a [TS]

00:19:14   universal rule for life well there's no [TS]

00:19:15   rules like that very few rules like that [TS]

00:19:16   except maybe gravity uh and and if you [TS]

00:19:21   have to do on a case-by-case basis so [TS]

00:19:23   what it comes down to is do you think [TS]

00:19:25   the action is redeemable ah you you [TS]

00:19:28   shouldn't you know to disagree you're [TS]

00:19:30   worried about this up doing something [TS]

00:19:32   versus being something debate you know [TS]

00:19:35   it really depends on do you think anyone [TS]

00:19:38   who does this there's no redemption [TS]

00:19:40   there's no coming back from it once you [TS]

00:19:41   do this you are this thing and there's [TS]

00:19:44   no point in trying to change your future [TS]

00:19:45   behavior because this label should [TS]

00:19:49   rightfully apply to you always and a [TS]

00:19:50   good example is when you call someone a [TS]

00:19:52   murderer it's a many people may be of [TS]

00:19:55   the opinion that once you can murder [TS]

00:19:56   somebody you are [TS]

00:19:58   and it's not like oh man don't don't put [TS]

00:20:00   labels on man don't call don't call him [TS]

00:20:02   a murderer because that's gonna back him [TS]

00:20:05   into a corner you rally just talk about [TS]

00:20:06   what he did like that murdering you did [TS]

00:20:07   was bad let's talk about that versus [TS]

00:20:10   calling him a murderer which but you [TS]

00:20:12   know and it could be used aside that [TS]

00:20:14   action there's no coming back from that [TS]

00:20:16   and then label is yours forever and [TS]

00:20:18   tough luck right uh I would say that [TS]

00:20:21   saying something sexist or racist is not [TS]

00:20:24   is not the same thing as being a [TS]

00:20:25   murderer and you can't apply this [TS]

00:20:27   blanket rule to in either case right so [TS]

00:20:30   be be careful about taking you know [TS]

00:20:33   guidelines or advice from anybody and [TS]

00:20:35   saying it this kind of that's one of the [TS]

00:20:36   speaking of geek culture suddenly a geek [TS]

00:20:38   thing like you you're some piece of [TS]

00:20:39   advice or guideline you're like this [TS]

00:20:42   must be a general principle that applies [TS]

00:20:43   in all conditions otherwise it's [TS]

00:20:44   completely invalid that's not it's not [TS]

00:20:46   how the world works like everything is [TS]

00:20:48   context dependent in its stall fuzzy and [TS]

00:20:50   gray and there aren't many you no hard [TS]

00:20:53   and fast rules uh so yeah check out that [TS]

00:20:56   video if you haven't seen it before you [TS]

00:20:57   don't know Jay smooth is cuz he he seems [TS]

00:20:59   cool alright uh there's a comment on a [TS]

00:21:04   Simcoe com oh this is my this is like my [TS]

00:21:08   version of RSS is twitter where I find [TS]

00:21:09   links and I think Horace link to this [TS]

00:21:11   himself he frequently does this is a [TS]

00:21:12   great thing that Horace does I think he [TS]

00:21:14   doesn't just link to his own articles [TS]

00:21:16   like hey I wrote something like semco he [TS]

00:21:18   does that to like here you know new post [TS]

00:21:19   on my blog take a look at it he links to [TS]

00:21:22   sometimes days later really good [TS]

00:21:24   comments but you know specifically [TS]

00:21:27   anchor links to those comments on his [TS]

00:21:28   own blog post correct and I think that [TS]

00:21:30   is awesome because it's kind of like the [TS]

00:21:34   blog version of follow up right where [TS]

00:21:35   his audience has a lot of good smart [TS]

00:21:38   things to say and he not only allows [TS]

00:21:41   them to post their and participates in [TS]

00:21:43   the discussion but he highlights them by [TS]

00:21:44   saying check this out guys so this one [TS]

00:21:46   he linked to by William Cox is attached [TS]

00:21:49   to the article the New Age of capital [TS]

00:21:51   intensity she talks about capital [TS]

00:21:53   expenditures and Apple as usual and also [TS]

00:21:55   some of the things I William cock says [TS]

00:21:57   Horace I just thought you should know [TS]

00:21:58   that Apple is indeed popping up with all [TS]

00:22:01   sorts of plans to move things in-house [TS]

00:22:02   AMD and Qualcomm both have graphics [TS]

00:22:05   divisions in Orlando your old down no [TS]

00:22:07   yeah and now Apple has its chip [TS]

00:22:10   specialists from intrinsic code [TS]

00:22:12   designers with Samsung of the a4 chip in [TS]

00:22:13   Orlando setting up shop for a new plant [TS]

00:22:15   they're recruiting heavily from their [TS]

00:22:17   competitors senior staff I would look [TS]

00:22:19   for apple to abandon power VRS the GPO [TS]

00:22:21   supplier in a couple of years and move [TS]

00:22:22   everything in-house so here's a case [TS]

00:22:24   where retarded before I like you know if [TS]

00:22:27   apple buys a company it doesn't make a [TS]

00:22:29   difference if they want all the people [TS]

00:22:30   to work in cupertino well here's Apple [TS]

00:22:31   setting up you know Apple employees in a [TS]

00:22:35   shop in Orlando which just so happens to [TS]

00:22:37   be next to AMD in qualcomm their [TS]

00:22:39   graphics divisions right and actively [TS]

00:22:41   you know trying to get employees who [TS]

00:22:44   either currently or used to work for AMD [TS]

00:22:46   and Qualcomm to say you guys don't have [TS]

00:22:47   to move you can keep your house where [TS]

00:22:48   you are in fact we set up a shop right [TS]

00:22:50   here because it if you're if Apple wants [TS]

00:22:52   to like you know this is basically [TS]

00:22:53   saying I'd example apples makes its own [TS]

00:22:55   asics CPU but it's still using GPU made [TS]

00:22:59   by somebody else what if they want to [TS]

00:23:00   make their own GPU but you gotta you [TS]

00:23:01   know hire some good mobile GPU designers [TS]

00:23:04   and the best way to do that is to set up [TS]

00:23:05   some you know an office specifically for [TS]

00:23:09   this purses right next to two other [TS]

00:23:10   offices that have to do with making [TS]

00:23:12   mobile GPUs and of course they bought [TS]

00:23:14   intrinsically a while back which is also [TS]

00:23:15   a mobile GPU related chip-making company [TS]

00:23:19   so this isn't this is pretty strong [TS]

00:23:23   evidence if all this is true from this [TS]

00:23:24   common that Apple really has its eyes on [TS]

00:23:28   you know not relying on other people for [TS]

00:23:31   hardware we're gonna make our own CPU [TS]

00:23:33   designs a6 we're gonna make her own GPU [TS]

00:23:35   ah maybe they're not gonna buy their own [TS]

00:23:37   fabs but like reading this and thinking [TS]

00:23:39   about this and then seeing how serious [TS]

00:23:41   they are because like this no my reason [TS]

00:23:42   you know as you can surely test that's [TS]

00:23:44   the only reason you set up an office in [TS]

00:23:47   Orlando that's right but there's no [TS]

00:23:50   there's no reason to be there trust me [TS]

00:23:52   unless you're an imagined here or [TS]

00:23:53   something then even then even then you [TS]

00:23:56   want to be in California know the real [TS]

00:23:58   I'm gonna get it wrong and kill my cred [TS]

00:24:01   here but the real disney world that's [TS]

00:24:02   right yeah real disney world isn't far [TS]

00:24:05   the real disney world is in florida i [TS]

00:24:06   worked there did you know that yes i did [TS]

00:24:08   not listen to all your show okay i [TS]

00:24:10   worked in there and that don't be [TS]

00:24:11   confused people will call the magic [TS]

00:24:13   kingdom disney world it is not disney [TS]

00:24:15   world is the entire thing that's [TS]

00:24:17   inclusive of the magic kingdom it [TS]

00:24:18   includes the epcot center it includes [TS]

00:24:20   all the resorts it includes what we used [TS]

00:24:22   to call MGM Studios now some [TS]

00:24:24   their thing all of that that is Disney [TS]

00:24:28   World Magic Kingdom is the place with [TS]

00:24:31   the castle right but it's not Disneyland [TS]

00:24:33   on California is that shadow of the real [TS]

00:24:36   thing the Disneyland I think you can fit [TS]

00:24:38   50 Disneyland's in the parking lot for [TS]

00:24:40   the Magic Kingdom Djem antic kingdom so [TS]

00:24:43   that's why you're saying if you're gonna [TS]

00:24:44   be an Imagineer you want to be an [TS]

00:24:45   Orlando you don't want to being they do [TS]

00:24:47   have a big data center out there all [TS]

00:24:50   right but it's not that's not a draw for [TS]

00:24:52   people yeah so somewhat reading this [TS]

00:24:55   comment and assuming is true my thought [TS]

00:24:57   was is there anything Apple thinks it [TS]

00:25:00   can't do hardware-wise like I said you [TS]

00:25:03   know we have our own little box that we [TS]

00:25:05   put apple in like you know Apple makes [TS]

00:25:07   computers and they buy their you know [TS]

00:25:10   CPUs from Intel or IBM or motorola or [TS]

00:25:12   whatever and that box is not the same [TS]

00:25:15   box that Apple puts itself in because [TS]

00:25:17   Apple clearly says you know what we can [TS]

00:25:19   make your own CPUs a hire a bunch of [TS]

00:25:21   people there's no reason we can't do [TS]

00:25:23   this we go we'll get an armed license we [TS]

00:25:25   won't we won't just take someone else's [TS]

00:25:26   cores and put them together we're gonna [TS]

00:25:27   make her own CPU called ba6 right so [TS]

00:25:30   that was a box that other people had [TS]

00:25:32   apple in it but they you know said no we [TS]

00:25:34   don't we don't recognize that boundary [TS]

00:25:36   and now I'm thinking like is there [TS]

00:25:38   anything anything related to hardware at [TS]

00:25:40   all that Apple thinks well we can you [TS]

00:25:42   know make your own cases and maybe make [TS]

00:25:44   Iran CPUs but we can't do X is there [TS]

00:25:46   anything like that I think they can't do [TS]

00:25:48   can it do they think they can make their [TS]

00:25:49   own hard drives their own SSDs their own [TS]

00:25:52   screens there you know sure it's I think [TS]

00:25:56   everything is up for grabs now and it's [TS]

00:25:58   tempting to think of things with the pc [TS]

00:26:00   mindset especially people of our age of [TS]

00:26:01   like certain things you do as the maker [TS]

00:26:04   of personal computers and stuff and [TS]

00:26:06   certain things you know your part [TS]

00:26:07   suppliers do an apple seems willing when [TS]

00:26:10   it comes to hardware to say ah the only [TS]

00:26:14   reason we would ever let a part supply [TS]

00:26:16   or do this is if the margins are really [TS]

00:26:18   low and it's not strategically important [TS]

00:26:20   for us to do it right the reason would [TS]

00:26:22   never be oh we don't know how to do that [TS]

00:26:24   oh we can't do though you know we can't [TS]

00:26:25   make desktop CPUs that's not you know [TS]

00:26:28   we're not in tell if Apple decides it is [TS]

00:26:31   strategically important for them to do [TS]

00:26:32   that they're not going to let that you [TS]

00:26:35   know old world definition of what Apple [TS]

00:26:36   does stop them and lay [TS]

00:26:38   other things stop them like economics [TS]

00:26:40   and feasibility and all sorts of other [TS]

00:26:41   things but clearly in this case their [TS]

00:26:44   eyes seemed set on making not only the [TS]

00:26:47   CPU part but also the GPU part and [TS]

00:26:50   that's very interesting um now but I was [TS]

00:26:53   careful to add hardware wise as a [TS]

00:26:55   qualifier to that statement is there [TS]

00:26:57   anything Apple thinks it can't do [TS]

00:26:58   because clearly there's plenty that [TS]

00:27:00   Apple can't do cloud service wise which [TS]

00:27:03   is sad a little sad smiley face my notes [TS]

00:27:05   likes that uh but maybe maybe this [TS]

00:27:09   Hardware machismo can be funneled into [TS]

00:27:11   apple finally taking the reins on its [TS]

00:27:14   service operations and you know building [TS]

00:27:15   its own server hardware since of course [TS]

00:27:18   it doesn't it doesn't make exurbs [TS]

00:27:19   anymore never really use them that much [TS]

00:27:20   and it's a server side stuff anyway so [TS]

00:27:22   maybe if Apple becomes like you know we [TS]

00:27:25   can do anything we can we'll make our [TS]

00:27:27   own Ram will make her own CPUs we make [TS]

00:27:29   our own but you know nothing we can't do [TS]

00:27:30   with hardware hopefully then was like [TS]

00:27:32   you know what we keep buying these uh [TS]

00:27:34   you know rackmount servers from Dell or [TS]

00:27:37   whoever the heck they're buying them [TS]

00:27:39   from these days why don't we make our [TS]

00:27:40   own ones of those and maybe parlay that [TS]

00:27:43   into saying we can make our own server [TS]

00:27:44   side infrastructure you know we can have [TS]

00:27:46   the our own equivalent of bc2 and gfs [TS]

00:27:51   and and a big table spanner and [TS]

00:27:55   MapReduce and all that stuff like why [TS]

00:27:56   can't we do that too uh basically this [TS]

00:27:58   this is my this gets back another [TS]

00:28:00   question last show you know what would [TS]

00:28:02   you do if you were in charge of Apple my [TS]

00:28:03   small one was new file system that big [TS]

00:28:05   one was get their server side stuffing [TS]

00:28:08   gear ah but the idea is giving apple [TS]

00:28:11   level attention to products that will [TS]

00:28:14   never be in the hands of users because [TS]

00:28:16   apples like all the whole company's [TS]

00:28:17   focus on making it so that when you go [TS]

00:28:18   into the store and you buy this you know [TS]

00:28:20   iPad Mini or whatever it's just an [TS]

00:28:21   amazing beautiful thing that's what they [TS]

00:28:23   care about you get that thing in your [TS]

00:28:25   hand how does it work how does it feel [TS]

00:28:26   has everything you know and then it [TS]

00:28:28   seems like everything else that's going [TS]

00:28:30   on back an apple like that their bug [TS]

00:28:32   tracking tool which the people who do [TS]

00:28:34   see to tend not to like and they're you [TS]

00:28:36   know how everything to internally and [TS]

00:28:38   what do they use for the data center and [TS]

00:28:39   it's like well then that doesn't matter [TS]

00:28:41   you don't see that when you go into an [TS]

00:28:42   apple store right but the turner has to [TS]

00:28:44   be no you have to also give that amazing [TS]

00:28:47   Apple attention to detail and level of [TS]

00:28:50   commitment to [TS]

00:28:51   awesome things to the things that will [TS]

00:28:53   never be touched by a customer and with [TS]

00:28:56   it physically touched because even [TS]

00:28:58   though customers will never be in your [TS]

00:29:00   data center and will never see all your [TS]

00:29:01   cool infrastructure and stuff that stuff [TS]

00:29:03   does affect the end-users increasingly [TS]

00:29:06   affects the end-user so even though they [TS]

00:29:07   don't steal that stuff when I cloud is [TS]

00:29:09   flaky and doesn't work right that [TS]

00:29:11   totally affects the other users and [TS]

00:29:12   that's that's the the philosophical [TS]

00:29:14   turnaround that Apple needs to get not [TS]

00:29:15   just like hey put a DQ in charge because [TS]

00:29:17   he makes a trains run on time and we'll [TS]

00:29:19   make iCloud kind of sort of do what it's [TS]

00:29:21   supposed to do it has to be an area of [TS]

00:29:22   excellence like it is with Google like [TS]

00:29:24   Google stakes the reputation on their [TS]

00:29:25   operational excellence they do amazing [TS]

00:29:27   things in the data center with amazing [TS]

00:29:29   technology like they concentrate even [TS]

00:29:31   though Google's customers don't touch [TS]

00:29:32   their server center Google's kind of [TS]

00:29:34   customers have no idea but all this [TS]

00:29:35   underlying technology but they know when [TS]

00:29:37   something doesn't work or it's flaky uh [TS]

00:29:39   so that that's the turnaround it needs [TS]

00:29:41   to happen there and I hope Apple's [TS]

00:29:43   amazing balls when it comes to what they [TS]

00:29:46   think they can do in Hardware some of [TS]

00:29:48   that transfer is over like maybe it [TS]

00:29:49   sneaks in the back door like just the [TS]

00:29:51   harbor guys going we're so awesome make [TS]

00:29:53   a hardware now why don't we just make [TS]

00:29:54   our own servers would be way cheaper I [TS]

00:29:56   can just sneak in that way making your [TS]

00:29:58   own service to run other people's stuff [TS]

00:29:59   you know running Windows Azure whatever [TS]

00:30:02   stuff on things that they make or [TS]

00:30:04   running oracle on their own servers and [TS]

00:30:05   maybe Oracle wouldn't ever give them [TS]

00:30:09   support if they tried to run another [TS]

00:30:10   hardware but you know I'm hoping this [TS]

00:30:12   will steamroll into them getting [TS]

00:30:14   religion about the server side but I [TS]

00:30:16   know what the odds of that are and this [TS]

00:30:20   is a follow-up QA almost done with the [TS]

00:30:23   follow up here okay it's a question that [TS]

00:30:25   was asked that didn't make it in the Q&A [TS]

00:30:27   show but it got sent in regular feedback [TS]

00:30:29   in it's all you have chosen seed that [TS]

00:30:31   could I was supposed to pick those [TS]

00:30:32   questions it was sent way after the show [TS]

00:30:34   was already recorded okay so you show [TS]

00:30:36   your chosen to receive a question and an [TS]

00:30:38   answer it despite the fact that you had [TS]

00:30:40   asked me to okay no that's cool it it'll [TS]

00:30:43   be fine you'll be okay all right ah me [TS]

00:30:46   and I asked answer questions in Fall [TS]

00:30:48   Ball time sometimes I just answer them [TS]

00:30:49   by email but I figured this one was of [TS]

00:30:51   enough general interest maybe I'm wrong [TS]

00:30:53   this is from brent Muir he says in hyper [TS]

00:30:55   covel 97 you mentioned that York with [TS]

00:30:57   work with oracle PL sequel have you been [TS]

00:30:59   able to find a decent Mac Oracle query [TS]

00:31:01   tool or he's been trying to find one for [TS]

00:31:03   a while but can't find long [TS]

00:31:04   and clunkier bloated blah blah I asked [TS]

00:31:07   me if I use a GUI sequel query tool and [TS]

00:31:09   if so which one uh-huh so what he's [TS]

00:31:11   asking about is Muir Island is that [TS]

00:31:13   where he's from Mui are I don't know [TS]

00:31:16   them you're our Island maybe that's a [TS]

00:31:19   mutant research complex so I've heard oh [TS]

00:31:22   really I mean that's how do I believe [TS]

00:31:26   you all right so this is asking about [TS]

00:31:29   when you have a database you need some [TS]

00:31:32   way to be able to type sequel queries to [TS]

00:31:34   it and say here run this query and show [TS]

00:31:36   me what the results are and there are [TS]

00:31:38   lots of different tools to do that he's [TS]

00:31:39   asking about a GUI tool we're gonna have [TS]

00:31:41   some little window where you type your [TS]

00:31:42   single query then you press a little [TS]

00:31:43   button and then you see the results in [TS]

00:31:45   some sort of like gooey table view or [TS]

00:31:46   something like that and I think the main [TS]

00:31:49   reason he's asking about this is because [TS]

00:31:51   Oracle comes with and has come with many [TS]

00:31:53   years a tool called sequel + SQL p lus [TS]

00:31:56   spelled out that way that is a command [TS]

00:31:59   line tool you run sequel + and you get a [TS]

00:32:02   little prompt than you type to query and [TS]

00:32:04   then return it runs your query and shows [TS]

00:32:05   you the results anybody who's ever used [TS]

00:32:08   a my sequel postgres or any you know [TS]

00:32:11   open source database is familiar with [TS]

00:32:13   this type of tool because they all come [TS]

00:32:14   with the tool that you it's usually [TS]

00:32:15   named after the database you type the my [TS]

00:32:17   sequel command and you've got you can [TS]

00:32:20   get a prompt and then type sequel [TS]

00:32:21   queries and sure the postgres one is [TS]

00:32:23   called psql without the G which I find [TS]

00:32:25   frustrating uh and we're used to that [TS]

00:32:28   type of thing now if you haven't used [TS]

00:32:29   Oracle what you may not understand about [TS]

00:32:32   SQL pluses a that it's really really [TS]

00:32:34   really old and be that it's like [TS]

00:32:38   seemingly never been updated to be [TS]

00:32:40   better and what do I mean by better well [TS]

00:32:43   this is a command line tool that has no [TS]

00:32:45   red line support nerds know what that [TS]

00:32:48   means but what it boils down to people [TS]

00:32:49   who don't know is that red line is the [TS]

00:32:51   library lets you do stuff like hit the [TS]

00:32:53   up arrow to get your previous command [TS]

00:32:54   history use the arrow keys command a to [TS]

00:32:56   go to the beginning committee our [TS]

00:32:58   commander petroleo beginning at R okay [TS]

00:33:00   to kill lines like line editing history [TS]

00:33:03   in lining then we take for granted like [TS]

00:33:04   who's going to make an interactive [TS]

00:33:05   command-line tool that does not have any [TS]

00:33:07   support for command history that seems [TS]

00:33:10   crazy and yet in in 2012 if you get the [TS]

00:33:13   latest version of oracle i believe we [TS]

00:33:15   have close to the latest one at work and [TS]

00:33:17   we're [TS]

00:33:17   on the SQL plus thing that comes with it [TS]

00:33:20   and I can try to do command history at [TS]

00:33:22   the up arrow you'll see like uh carrot [TS]

00:33:25   left square bracket whatever the command [TS]

00:33:27   for a power like it doesn't work it [TS]

00:33:29   doesn't it doesn't have you know line [TS]

00:33:31   editing and this the defaults are crazy [TS]

00:33:33   like the faults made for like a a [TS]

00:33:35   mainframe terminal from years ago I I [TS]

00:33:37   don't know exactly why sequel plus is so [TS]

00:33:39   terrible i'm sure people will get me [TS]

00:33:40   feedback about the historical [TS]

00:33:42   terribleness of sequel plus and why they [TS]

00:33:43   can never ever change it because people [TS]

00:33:45   have sequel plus scripts that rely on [TS]

00:33:46   its terribleness everything about it's [TS]

00:33:48   terrible command-line options how you [TS]

00:33:49   connect the kinect strings that the way [TS]

00:33:52   results are displayed it is perhaps the [TS]

00:33:55   worst widely used command line program [TS]

00:33:57   in the entire world oh it's it's very [TS]

00:34:01   obvious that anyone who you have to use [TS]

00:34:04   Oracle in this day and age does not want [TS]

00:34:07   to use sequel plus so the desperate for [TS]

00:34:10   anything to use instead of sequel plus [TS]

00:34:11   and they're asking about GUI tools now [TS]

00:34:13   Oracle does make I don't know if it's [TS]

00:34:15   Oracle I think it's going to be Oracle's [TS]

00:34:16   own tool now called a sequel developer I [TS]

00:34:19   think it's called it's a job of thing so [TS]

00:34:21   right away it's pretty hideous on Mac OS [TS]

00:34:23   10 but it is a GUI and it as it is [TS]

00:34:25   actually better than sequel plus so my [TS]

00:34:26   answer to brent is the GUI tool i use is [TS]

00:34:28   Oracle's disgusting sequel developer [TS]

00:34:31   java thing that's what i use i don't [TS]

00:34:33   like it but i use it ah the the other [TS]

00:34:37   advice I have for doing stuff is if you [TS]

00:34:40   don't if you can't stand the Java thing [TS]

00:34:41   visits gross and you can't instant super [TS]

00:34:43   plus there is a command called RL wrap [TS]

00:34:46   which you may or may not know about our [TS]

00:34:47   L stands for read line RL wrap is a [TS]

00:34:50   general-purpose command that will take [TS]

00:34:51   some other command whose whose authors [TS]

00:34:53   are too too lazy or non-existent because [TS]

00:34:58   maybe the authors are all dead too and [TS]

00:35:00   read line support that's the only reason [TS]

00:35:02   I can think of either either your Oracle [TS]

00:35:03   or this program was written by people [TS]

00:35:05   who are now not living like how does it [TS]

00:35:07   has a command line program not have red [TS]

00:35:08   line support let's see it will wrap the [TS]

00:35:10   program so that you're really talking to [TS]

00:35:12   RL wrap and it gives you command editing [TS]

00:35:15   and stuff like that and then it will [TS]

00:35:16   pass that on to the to the underlying [TS]

00:35:17   program so you can use ro wrap with [TS]

00:35:19   sequel plus then they can alias and just [TS]

00:35:20   run that alias and it works surprisingly [TS]

00:35:23   well so I put a link to ro wrap in the [TS]

00:35:25   show notes it's one of those UNIX tools [TS]

00:35:27   that even a lot of UNIX nerds don't know [TS]

00:35:28   about and why would you [TS]

00:35:29   about it you'd know that if you ever had [TS]

00:35:31   to use Oracle because you were very [TS]

00:35:32   quickly say there's no way in hell i'm [TS]

00:35:33   using the sequel plus thing with [TS]

00:35:34   everyone or i got to find something and [TS]

00:35:37   you find our rap so that was the one [TS]

00:35:39   question i chose to entertain perhaps [TS]

00:35:41   too obscure oh and one final question [TS]

00:35:43   before we go through fault this is a [TS]

00:35:44   question that many people asked and [TS]

00:35:47   continue to ask and will continue to ask [TS]

00:35:48   this is a question for you Dan Oh [TS]

00:35:50   hypercritical t-shirts everyone wants to [TS]

00:35:52   know what's the deal with that I have no [TS]

00:35:54   answers them because i don't know i [TS]

00:35:55   don't control the t-shirt so I'm asking [TS]

00:35:56   you actually anything about every [TS]

00:35:58   critical teacher in in this case you you [TS]

00:36:00   haven't do control the t-shirts uh [TS]

00:36:02   several t-shirt designs were put forward [TS]

00:36:07   going back I would say even as far as a [TS]

00:36:09   year ago and none of them i would say [TS]

00:36:13   none of them were suitable i gave you a [TS]

00:36:17   suggestion for a tag line and you should [TS]

00:36:20   put this on the shirt and and do so [TS]

00:36:24   you're saying now that you prove these [TS]

00:36:26   shirts but you you you showed me like [TS]

00:36:29   yes yes or no do you prove the last [TS]

00:36:31   shirt then that we talked about I think [TS]

00:36:35   that sure it's fine i'm not sure it [TS]

00:36:37   would be what people want but i thought [TS]

00:36:38   that shirt would be fine alright i also [TS]

00:36:40   said i believe last time we discussed [TS]

00:36:42   this that i'm also fine with a shirt [TS]

00:36:43   that just has the name of the show [TS]

00:36:44   that's fine with me too and i said i [TS]

00:36:47   think i saw i said that uh other people [TS]

00:36:49   may find just the name of the show more [TS]

00:36:52   appealing as a shirt than the thing I [TS]

00:36:54   suggested to be on the shirt um so in a [TS]

00:36:57   case I have no objections to shirts uh [TS]

00:36:59   but I'm also not doing anything to make [TS]

00:37:02   them happen okay so let's do the shirts [TS]

00:37:03   then we'll do them because I have [TS]

00:37:04   production facilities in place now for [TS]

00:37:06   all of this seriously i'm not i'm not [TS]

00:37:08   kidding we're ready to do this you want [TS]

00:37:10   feedback from from listeners about [TS]

00:37:12   whether they want a simple shirt that [TS]

00:37:13   just as the name of the show or a shirt [TS]

00:37:15   with an obnoxious text on it that i made [TS]

00:37:18   up uh we could do we could do both and [TS]

00:37:22   sell both because i have a you know i [TS]

00:37:28   don't remember what the original shirt [TS]

00:37:30   suggestion was but I didn't like that [TS]

00:37:32   one so i said if you're gonna put a [TS]

00:37:33   bunch of text on it it's really it [TS]

00:37:34   should be this thing that I suggested [TS]

00:37:35   which I think no one would ever want to [TS]

00:37:37   wear but I think it's funny uh or just [TS]

00:37:39   the name of the show and that's you know [TS]

00:37:41   generic [TS]

00:37:41   and can we can we have your avatar on it [TS]

00:37:44   that's the thing i don't like so many [TS]

00:37:47   people have seen the other shirts like [TS]

00:37:48   Merlin shirt we've all seen that one [TS]

00:37:50   right piece has been for sale has had [TS]

00:37:51   his face on it right we have done way I [TS]

00:37:53   have requisitioned an avatar of you and [TS]

00:37:56   it is great Jory Raphael did it the guy [TS]

00:37:59   that does the other avatars in the guy [TS]

00:38:00   that's done all the work on five by five [TS]

00:38:02   for you know the Shonan the shows the [TS]

00:38:04   show artwork and he did one of you and I [TS]

00:38:07   would say it's stunning I don't mind [TS]

00:38:09   like the drawing is nice just the [TS]

00:38:11   question just anyone want even a cartoon [TS]

00:38:13   version of my ugly head on their shirt [TS]

00:38:15   or do they just want the word or [TS]

00:38:16   whatever so I shall we do in a hole I [TS]

00:38:18   don't have objections to you selling [TS]

00:38:19   your shirt with my head on it's all a [TS]

00:38:20   question of look if you want to sell a [TS]

00:38:22   lot of shirts we should make sure it's [TS]

00:38:23   the people actually want to buy and I [TS]

00:38:24   have a difficult time understanding what [TS]

00:38:26   it is that people want out of a shirt [TS]

00:38:27   like this okay so uh here's my question [TS]

00:38:30   for you then would you be content with [TS]

00:38:34   do you want to make this decision or [TS]

00:38:36   sure will you leave it to the listeners [TS]

00:38:37   uh any any of these options are fine [TS]

00:38:41   okay I'll tell you what it's my face and [TS]

00:38:44   without plan show title or the the thing [TS]

00:38:47   that I suggested okay so yeah so here's [TS]

00:38:50   I'll just just going to put this out [TS]

00:38:51   there uh we are doing t-shirts now so [TS]

00:38:54   that is that is there we are doing [TS]

00:38:56   shirts I will do a survey right now and [TS]

00:38:59   I will put it what or by the time the [TS]

00:39:01   show posts it will be in the show notes [TS]

00:39:03   the show notes are going to be at five [TS]

00:39:04   by five TV such hypercritical such 98 [TS]

00:39:06   you can go and vote using this little [TS]

00:39:09   survey which will ask which of them and [TS]

00:39:11   maybe I can even show the images there [TS]

00:39:13   and people will be able to pick between [TS]

00:39:17   the two shirts I I personally thought it [TS]

00:39:21   would be wonderful this was very quickly [TS]

00:39:23   vetoed by you i thought it'd be [TS]

00:39:26   wonderful to have a little road sign [TS]

00:39:28   that said sirak entering now entering [TS]

00:39:31   syracuse accounting be towed yeah i [TS]

00:39:33   would personally i would love the heck [TS]

00:39:35   out of that shirt I'd get five of them I [TS]

00:39:38   wear one every day over over my regular [TS]

00:39:40   shirt that's how much I like it and I'd [TS]

00:39:43   sleeping mm-hmm but you said no so the [TS]

00:39:47   choice that we have are either the name [TS]

00:39:49   of the shirt like I mean to the name of [TS]

00:39:51   the show on a shirt that just says [TS]

00:39:53   hypercritical would you want it to be [TS]

00:39:55   the same [TS]

00:39:55   sort of font and styling that we have [TS]

00:39:57   for the artwork ah or would you wanted [TS]

00:40:00   something different I don't know i'd [TS]

00:40:02   have to see options but yeah but okay [TS]

00:40:05   but that's the obvious way to go with [TS]

00:40:07   that one okay and then the other idea [TS]

00:40:09   that I had was your face with some text [TS]

00:40:12   that you had suggested which I like that [TS]

00:40:14   could be beneath it right you can put [TS]

00:40:16   the face with the one with the name of [TS]

00:40:18   the show to like I say the face is an [TS]

00:40:19   optional you can say with or without the [TS]

00:40:20   face either one of these two things [TS]

00:40:22   there are many possible permutation but [TS]

00:40:23   like what it comes down to is like these [TS]

00:40:25   are evenly spread then I can just pick [TS]

00:40:26   one right but if it everyone leans [TS]

00:40:28   towards one thing you want it like these [TS]

00:40:30   shirts are for the fans so I want to [TS]

00:40:31   give them something that they would want [TS]

00:40:34   right right so that's why I think they [TS]

00:40:38   should have input into this and Plus you [TS]

00:40:41   mean you want to sell a lot of shirts so [TS]

00:40:42   you know don't sell the one that no [TS]

00:40:43   wants to buy and you will but just so [TS]

00:40:45   that people understand this you you will [TS]

00:40:47   profit from these shirts this is I [TS]

00:40:50   thousands of them yes I want yeah [TS]

00:40:52   there's not there's not there's not a [TS]

00:40:54   big margin and t-shirts I mean we do [TS]

00:40:56   make a few bucks but it's after after [TS]

00:40:58   production and shipping and the time [TS]

00:41:01   that it takes for the people to you know [TS]

00:41:03   box them up or package them up and send [TS]

00:41:05   them away it's it's not a lot but you [TS]

00:41:09   will you will be a winner in the [TS]

00:41:12   profit-sharing game I'm assuming that's [TS]

00:41:16   a minimum threshold where you have to [TS]

00:41:17   sell certain number shirts or to be [TS]

00:41:19   profitable at all so well yeah but I [TS]

00:41:21   mean it's it's got to be and it's got to [TS]

00:41:23   be a couple hundred at least but I'm [TS]

00:41:26   sure well I'm sure what's up way more [TS]

00:41:27   than that will so way more than that [TS]

00:41:29   will sell I I predict we sell I don't [TS]

00:41:32   know I don't know Merlin sell Merlin [TS]

00:41:34   knows how to sell off shirt ya know he [TS]

00:41:36   had many shows to to uh but I'll tell [TS]

00:41:38   you what it were here's the thing though [TS]

00:41:40   they're not gonna they won't make it to [TS]

00:41:41   people by Christmas oh yeah no this is [TS]

00:41:44   not like a Christmas thing or like and [TS]

00:41:45   this may all happen after the show is [TS]

00:41:47   off the air which I have no problem with [TS]

00:41:48   like a fans want shirts you know like [TS]

00:41:50   people have called it a commemorative [TS]

00:41:52   t-shirt like hey remember that show you [TS]

00:41:53   so listen to it's gonna anything that [TS]

00:41:55   could we put a little commemorative [TS]

00:41:57   symbol on it somehow you don't need to [TS]

00:42:00   put like years like it's a gravestone I [TS]

00:42:02   would love it might be fun a little [TS]

00:42:05   morbid in memory of John syracuse's [TS]

00:42:08   that's the [TS]

00:42:08   two more but okay I'm just an idea guy [TS]

00:42:12   you're gonna have to run so there so [TS]

00:42:14   there is some motion on t shirt front [TS]

00:42:16   fans 42 minutes in can I do a sponsor [TS]

00:42:19   yet you can hover com simplified domain [TS]

00:42:22   management you know you go out there you [TS]

00:42:24   want a domain that's what you want [TS]

00:42:26   commnet CEO TV whatever that's what you [TS]

00:42:29   want and a lot of these places they'll [TS]

00:42:31   try and upsell you and stuff they'll try [TS]

00:42:33   and sign you up for stuff that you don't [TS]

00:42:34   want they'll try and you know at the [TS]

00:42:36   last minute they'll change the [TS]

00:42:37   registration from what you thought was [TS]

00:42:39   one year to two years so all of a sudden [TS]

00:42:42   you're paying twice as much and you [TS]

00:42:43   don't know why and this the reason why [TS]

00:42:45   is because they want your money well [TS]

00:42:47   hover wants your money too but they [TS]

00:42:48   don't want to nickel and dime you they [TS]

00:42:50   don't want to they don't want to to you [TS]

00:42:53   know to give you a hard time with it [TS]

00:42:54   they just want you two to be happy they [TS]

00:42:57   just want you to be happy so you go [TS]

00:43:00   there you enter a name in the field and [TS]

00:43:04   they should tell you if it's available [TS]

00:43:05   or not and then and and then you [TS]

00:43:08   register it and they give you free who [TS]

00:43:09   is protection they'll do free domain [TS]

00:43:11   name transformation transfer valet [TS]

00:43:15   services where if you go through that [TS]

00:43:18   awful process of trying to liberate your [TS]

00:43:20   name from some other place they'll do it [TS]

00:43:23   they'll just do it for you so here's a [TS]

00:43:25   deal ten percent off if you use the code [TS]

00:43:27   Dan sent me hover com / dan sent me ten [TS]

00:43:31   percent off everything you do over there [TS]

00:43:32   and now that Google Apps is charging for [TS]

00:43:37   for their services for the email stuff [TS]

00:43:39   you might want to check out their email [TS]

00:43:41   hosting it's pretty cool go check them [TS]

00:43:43   out hover com son Dan sent me 42 minutes [TS]

00:43:46   in John yeah it's like so this is a [TS]

00:43:48   grant bag show I know I'm just saying [TS]

00:43:51   we're gonna have to squash into two more [TS]

00:43:53   sponsors before you're done well I can [TS]

00:43:55   go on for a long time I know you can't [TS]

00:43:57   just a heads up you know yep so here [TS]

00:44:02   might hear my grab bag tops for today [TS]

00:44:03   I've got google maps iTunes 11 Tim Cook [TS]

00:44:07   in the news the Apple made in the USA [TS]

00:44:12   thing twitterrific 5 wow wow let's start [TS]

00:44:16   with twitterrific 5 or is is dire am I [TS]

00:44:19   in do I have any influence over this Oh [TS]

00:44:22   IRA said that you I I'm just listen them [TS]

00:44:25   all so we know because I don't think [TS]

00:44:26   we're gonna get to all Oh we'll get a [TS]

00:44:27   wall because they'll go along now get to [TS]

00:44:29   a mall all right I will I will hoist [TS]

00:44:30   twitterrific 5 up to the top I just want [TS]

00:44:32   to keep them that seems like you know [TS]

00:44:33   we're in my it seems like a quick win [TS]

00:44:35   you know I'll sing always think things [TS]

00:44:38   always seem quick don't then yes they do [TS]

00:44:39   I start talking about them all right [TS]

00:44:41   this actually will be quick i have [TS]

00:44:42   actually no notes on this is all just [TS]

00:44:44   going off my head my notes are words [TS]

00:44:46   twitter i pick in the number 5 so [TS]

00:44:48   Twitter 5 is out twitterrific is a [TS]

00:44:50   twitter client I've been using [TS]

00:44:52   twitterrific since its original [TS]

00:44:54   incarnation it has a unified timeline [TS]

00:44:58   what I call the unified timeline we [TS]

00:45:00   describe a some past shows basically [TS]

00:45:01   it's a single time sorted list of tweets [TS]

00:45:04   doesn't matter what kind of tweets they [TS]

00:45:06   are or why you're seeing them is just [TS]

00:45:07   one big long list and it's sorted by [TS]

00:45:09   time so you see the tweets from the [TS]

00:45:12   people you follow you see retweets from [TS]

00:45:14   the people you follow you see any tweet [TS]

00:45:16   that mentions your name you see tweets [TS]

00:45:18   that are replies to you you see your [TS]

00:45:19   direct messages all in one list all [TS]

00:45:21   sorted by time and that's the way I like [TS]

00:45:23   to read Twitter and app net because it [TS]

00:45:24   gives me one list to go through and I go [TS]

00:45:26   from the bottom up to the top because [TS]

00:45:27   that's the way people do Twitter clients [TS]

00:45:29   these days and that's it no switching to [TS]

00:45:32   different panes now checking your [TS]

00:45:33   replies over here and are checking your [TS]

00:45:34   direct messages over here even those [TS]

00:45:36   those alternate views do actually exist [TS]

00:45:38   I never used them so that's twitterrific [TS]

00:45:41   ah and I have tried and purchased many [TS]

00:45:44   many many other Twitter clients uh from [TS]

00:45:47   the original tweet to all have to modern [TS]

00:45:49   things like tweetbot of the official [TS]

00:45:51   twitter client until it got gross and [TS]

00:45:53   you know tons of other what a twilight [TS]

00:45:56   or twinkle or whatever that crazy one as [TS]

00:45:57   well it what is your current as of right [TS]

00:46:00   now what is your current choice you're [TS]

00:46:01   number one you're number one for twitter [TS]

00:46:04   client yeah twitterrific like i was [TS]

00:46:06   saying as I've tried so many other ones [TS]

00:46:08   and I've always ended up coming back [TS]

00:46:09   twitterrific I the only other ones i [TS]

00:46:11   even have installed anymore is I still [TS]

00:46:13   have tweetbot installed I believe ah [TS]

00:46:15   that's it I think I'll see other bunch [TS]

00:46:19   of kind of favor I think twinkle was the [TS]

00:46:21   one this is amazing you think about [TS]

00:46:23   Twitter the way it is today but it was [TS]

00:46:25   either I don't remember what it is some [TS]

00:46:27   mole do you think it's twinkle in the [TS]

00:46:29   chat room it was the one made by that [TS]

00:46:31   company that employed Mike Lee uh way to [TS]

00:46:34   remember I remember [TS]

00:46:35   the company was and what they were [TS]

00:46:37   trying to do is make a twitter client [TS]

00:46:38   but like attaching their own social [TS]

00:46:40   network to it oh so like you did stuff [TS]

00:46:44   and like it's posted to Twitter but it [TS]

00:46:46   also tracked other information about you [TS]

00:46:48   and had its own like social network [TS]

00:46:50   thing built in like it was can you [TS]

00:46:52   imagine like they don't even let you [TS]

00:46:53   make a regular twitter client these days [TS]

00:46:55   and these guys in the early days were [TS]

00:46:56   making or make trying to make their own [TS]

00:46:57   social network piggybacking on the [TS]

00:46:59   Twitter social graph yeah that would not [TS]

00:47:02   fly these days different different time [TS]

00:47:03   totally different time the old days a [TS]

00:47:05   good to salad days yeah uh anyway uh I [TS]

00:47:09   always try out the clients like I'm not [TS]

00:47:11   just stuck on Twitter but I do like the [TS]

00:47:13   unified timeline and lots of like [TS]

00:47:14   clients don't have that so that's [TS]

00:47:15   keeping you away from other clients a [TS]

00:47:16   lot including tweet but uh but here's [TS]

00:47:19   the thing about twitterrific I used it [TS]

00:47:23   when it came out and then they came out [TS]

00:47:25   with a version to an aversion to was not [TS]

00:47:27   like version one with like stuff tweaked [TS]

00:47:29   it was like an entirely new program it [TS]

00:47:32   just happened to also be called [TS]

00:47:34   twitterrific there was some similarities [TS]

00:47:35   in like the default dark theme which was [TS]

00:47:37   one of their distinguishing [TS]

00:47:38   characteristics of having like text on a [TS]

00:47:39   dark background a little bit of the [TS]

00:47:41   colors the same and of course the icon a [TS]

00:47:43   little alley tweety bird which the [TS]

00:47:46   entire world steals from them and uses [TS]

00:47:49   in various ways was the same but [TS]

00:47:51   otherwise it's like they burn the [TS]

00:47:53   application to the ground and made a new [TS]

00:47:54   one right and that was disconcerting to [TS]

00:47:57   me and I'm like what but I like [TS]

00:47:59   twitterrific and now this is other thing [TS]

00:48:01   that you also call twitterrific it's a [TS]

00:48:02   totally different program so we're on [TS]

00:48:05   twitter if Rick five now and every time [TS]

00:48:07   a new version is twitterrific has come [TS]

00:48:08   back I have liked the old version better [TS]

00:48:11   than the new version at one way to look [TS]

00:48:15   at that is that twitterrific is getting [TS]

00:48:17   worse and worse over time but that's not [TS]

00:48:19   actually the case what happens is that [TS]

00:48:21   I'm like oh my god this new version I [TS]

00:48:23   can't use this I'm stickin with the old [TS]

00:48:25   one but by the time the new version [TS]

00:48:28   comes out the old version which used to [TS]

00:48:32   be the new version I like better than [TS]

00:48:34   like I come around the other side so but [TS]

00:48:36   I'm twitterrific three came out I like [TS]

00:48:37   twitterrific to better than Twitter [TS]

00:48:38   every boy yeah and I said ouch whatever [TS]

00:48:40   free what are you doing i love [TS]

00:48:41   twitterrific to it's perfect don't [TS]

00:48:42   change the thing what I just you don't [TS]

00:48:44   need to do anything maybe just add [TS]

00:48:45   support for the new retweets or [TS]

00:48:47   something but you don't need a whole [TS]

00:48:47   app and this happens every single time [TS]

00:48:49   22 23 when three came out of like no I [TS]

00:48:52   like you know but knowing for came out [TS]

00:48:54   and said I'd rather stick with 34 is not [TS]

00:48:55   and then it's it and like wasn't this [TS]

00:48:58   the version that you refuse to upgrade [TS]

00:48:59   to a little while ago and it's an [TS]

00:49:01   amazing phenomenon of uh you know Isis [TS]

00:49:05   just sticking with something you've [TS]

00:49:06   heard know you're with they're just [TS]

00:49:07   having an emotional attachment to the [TS]

00:49:08   particular look and feel of the client [TS]

00:49:10   cuz it's not like they did radical [TS]

00:49:11   changes in functionality it's mostly [TS]

00:49:12   just look and feel and how things are [TS]

00:49:13   arranged and where buttons are and stuff [TS]

00:49:15   like that ah so I'm amazed again that it [TS]

00:49:18   happened you know Twitter five once [TS]

00:49:19   again Twitter hook five looks like that [TS]

00:49:21   burned twittering for to the ground [TS]

00:49:22   wrote an entirely new application it's [TS]

00:49:24   like just has the same name and again I [TS]

00:49:28   like Twitter fit for better than Twitter [TS]

00:49:30   five and i said i know i just want to [TS]

00:49:31   stick with four but when twitterrific [TS]

00:49:33   six come out I sound gonna feel about [TS]

00:49:34   Twitter and five know if I was perfect [TS]

00:49:36   six what are you doing you messin things [TS]

00:49:37   up it's an amazing phenomenon to me ah [TS]

00:49:40   that's just what I wanted to mention ah [TS]

00:49:43   now it could be like every time I was [TS]

00:49:46   like all right that happened last time [TS]

00:49:47   but this time no seriously guys I really [TS]

00:49:49   do like the old version better uh and [TS]

00:49:51   this time I'm not gonna come around it [TS]

00:49:53   it's not just a matter of being used to [TS]

00:49:54   the old one there are actual real things [TS]

00:49:55   that are different about this version [TS]

00:49:57   that I don't like they're gonna keep me [TS]

00:49:58   on it of course I've thought that for [TS]

00:50:00   all the past version 2 and it's turned [TS]

00:50:01   out not to be the case ah so this time [TS]

00:50:03   around uh yeah got Twitter hook 5 and I [TS]

00:50:07   like to work for better because it looks [TS]

00:50:08   nice not because of the functionality [TS]

00:50:09   Turner 15 actually has better [TS]

00:50:11   functionality they finally added pulled [TS]

00:50:12   to refresh with a cute little animation [TS]

00:50:14   with that bird coming out of an egg ah [TS]

00:50:15   and it's it's faster and responsive it [TS]

00:50:19   has more features like it's just that my [TS]

00:50:21   tweets don't look like they used to and [TS]

00:50:23   for something you stare at so much like [TS]

00:50:24   I use Twitter a lot I'm constant looking [TS]

00:50:26   out on my ipod touch stuff you get [TS]

00:50:28   attached to the way things look like [TS]

00:50:29   that's not what at weeks supposed to [TS]

00:50:30   look like things are rearranged or in [TS]

00:50:32   the wrong colors and are in the wrong [TS]

00:50:33   fonts to the wrong size and yeah so this [TS]

00:50:37   is the challenge of making new software [TS]

00:50:39   and I applaud icon factory for across [TS]

00:50:41   five versions continuing to do this say [TS]

00:50:43   I think it called that on Twitter a [TS]

00:50:46   Phoenix like transformation like every [TS]

00:50:47   time they just burn there that their [TS]

00:50:49   most beloved think you know the beloved [TS]

00:50:51   Twitter client they burn to the ground [TS]

00:50:52   and make a new one and they just you [TS]

00:50:54   know they don't backslide and they don't [TS]

00:50:56   you know go back and change it so it [TS]

00:50:58   looks like the old one they just plow [TS]

00:50:59   forward it's [TS]

00:51:00   admirable and very interesting of course [TS]

00:51:02   if you've never used whatever for them [TS]

00:51:03   Twitter 5 can stand on its own merits [TS]

00:51:05   but apparently I'm sentimental about the [TS]

00:51:09   way software used to look was that fast [TS]

00:51:12   those fast is pretty fast Google Maps [TS]

00:51:17   thanks google maps boy oh boy it's time [TS]

00:51:20   I write one was that yesterday yesterday [TS]

00:51:22   yesterday morning brand new google apps [TS]

00:51:24   Google Maps app for iOS came out and [TS]

00:51:28   people have been installing it on iOS [TS]

00:51:31   and it almost immediately became the [TS]

00:51:34   most popular app in the App Store it has [TS]

00:51:35   ten thousand four and a half or five [TS]

00:51:37   star ratings I'm just looking at the [TS]

00:51:43   link you sent ah yeah you have to guess [TS]

00:51:46   you have to show it to him to see if [TS]

00:51:47   they want it you're asking me if you [TS]

00:51:49   could show them the shirt yes can I show [TS]

00:51:51   them that yeah you have to in the poll [TS]

00:51:52   right well I'm going to in the poll but [TS]

00:51:54   I just wanted to be sure okay yeah I [TS]

00:51:57   mean you have to have to get an opinion [TS]

00:51:58   yeah I've just put that into the into [TS]

00:52:01   the chat room that is the forerunner [TS]

00:52:05   sure in the shirt as opposed to just the [TS]

00:52:07   name that is the shirt that we have [TS]

00:52:11   proposed I certainly would buy one of [TS]

00:52:14   these would you like it in the sort of [TS]

00:52:16   Oliver would you like it in the asphalt [TS]

00:52:17   or is there something different to you [TS]

00:52:19   and by the way that is is that it does [TS]

00:52:20   look like you as that idealized version [TS]

00:52:24   man yeah well that's how I see you there [TS]

00:52:26   you go yeah no I like that I like the [TS]

00:52:28   green color I also like great to either [TS]

00:52:29   one of those colleges fine so that would [TS]

00:52:31   the choice be that shirt or just along [TS]

00:52:34   with the name or just the one that shirt [TS]

00:52:36   or just the one with the name or how [TS]

00:52:38   about one with the name and your face on [TS]

00:52:41   also an option those are all okay those [TS]

00:52:44   are going to three options whatever the [TS]

00:52:47   people want got it check all right uh so [TS]

00:52:53   Google Maps yeah we've gone through some [TS]

00:52:55   past shows about Apple ditching google [TS]

00:52:57   for their mapping trying to do mapping [TS]

00:52:58   on their own that not workin out too [TS]

00:53:00   well for them due to mapping data issues [TS]

00:53:02   even though the Apple maps application [TS]

00:53:04   is actually pretty cool and then there [TS]

00:53:05   was the question of will Google make its [TS]

00:53:07   own Maps application for iOS and the [TS]

00:53:09   other question was will Apple allow that [TS]

00:53:11   to be in the store you know for [TS]

00:53:14   a cranky reason they might decide no you [TS]

00:53:16   we want you out you can't have your map [TS]

00:53:18   you know they make the rules owes it was [TS]

00:53:20   the possibility so we have the answer to [TS]

00:53:22   that at least Apple allows Google's map [TS]

00:53:25   application to be on the phone it's not [TS]

00:53:27   the default map application you can't [TS]

00:53:29   change that or anything like that but [TS]

00:53:30   you they did allow it to be sold on the [TS]

00:53:32   store and we also know the answer the [TS]

00:53:33   question of will Google deign to make a [TS]

00:53:35   map application for iOS yes they will [TS]

00:53:38   and here it is and we kinda had the [TS]

00:53:41   answers those before every school said [TS]

00:53:42   they were working on something and blah [TS]

00:53:43   blah blah but so many questions have [TS]

00:53:45   been answered by these distance of this [TS]

00:53:46   of this application and its presence on [TS]

00:53:48   the store although there was a fun part [TS]

00:53:50   in the beginning when it first came out [TS]

00:53:52   wherever I'm like I can't download the [TS]

00:53:53   store says this applications no longer [TS]

00:53:55   available then you could spin out [TS]

00:53:56   conspiracy theories about someone [TS]

00:53:58   accidentally approved it really apples [TS]

00:53:59   taking it down and they don't want them [TS]

00:54:00   yet but it turns out it was just just [TS]

00:54:03   Apple doing it's wonderful job of [TS]

00:54:05   server-side software services sad ah so [TS]

00:54:13   what does this google maps app have yeah [TS]

00:54:14   it has vector map tiles instead of just [TS]

00:54:17   bitmaps and which allows them to load [TS]

00:54:18   faster seen on to load these giant [TS]

00:54:20   bitmaps a great look really nice [TS]

00:54:21   remedies has turn by turn directions [TS]

00:54:23   which it didn't have before but which [TS]

00:54:27   Apple's new maps thing do have if you do [TS]

00:54:29   driving directions it will you know go [TS]

00:54:31   through the directions one turn at a [TS]

00:54:32   time for you instead of just showing you [TS]

00:54:33   the source and destination of the trail [TS]

00:54:35   between them one of the questions about [TS]

00:54:38   this is all right presumably Google was [TS]

00:54:42   not willing to provide these two [TS]

00:54:44   particular things vector map tiles and [TS]

00:54:46   turn-by-turn directions before when [TS]

00:54:47   Apple was in theory negotiating with [TS]

00:54:50   Google saying you know hey Google we see [TS]

00:54:53   on Android phones you've got [TS]

00:54:53   turn-by-turn directions of vector maps [TS]

00:54:55   we'd like to include those in our iOS [TS]

00:54:59   built-in Maps application that uses your [TS]

00:55:00   data can we get that data from you and [TS]

00:55:03   presumably Google was saying no and that [TS]

00:55:06   negotiation didn't work out I think this [TS]

00:55:07   is all hearsay in rumors I don't think [TS]

00:55:09   either company has officially revealed [TS]

00:55:11   the details of their negotiations but [TS]

00:55:13   the assumption is that Apple wanted [TS]

00:55:14   vector maps and turn-by-turn directions [TS]

00:55:16   and Apple and Google could not come to [TS]

00:55:18   an agreement about them Google was [TS]

00:55:20   saying you can have them but and Apple [TS]

00:55:21   would say we don't like that but and [TS]

00:55:23   they would go back and forth and [TS]

00:55:24   eventually Apple just said you know [TS]

00:55:25   we're going to make our own Maps thanks [TS]

00:55:26   but no thanks we're gonna let this [TS]

00:55:27   contra [TS]

00:55:28   expire you're off the phone on iOS 6 and [TS]

00:55:30   that's what happened and so that's that [TS]

00:55:33   you know and then Google is at and puts [TS]

00:55:35   these things on the phone well if Google [TS]

00:55:36   was was trying to negotiate before I [TS]

00:55:38   saying you can't have these vector map [TS]

00:55:39   and turn-by-turn directions and then [TS]

00:55:41   they turn around and just give them to [TS]

00:55:42   them give them to Apple for free because [TS]

00:55:43   this is a free application how does that [TS]

00:55:45   make any sense suppose in Google's [TS]

00:55:46   stupid not to give in to apples demands [TS]

00:55:48   because then they'd still be the default [TS]

00:55:49   map data supplier ah but I think it's [TS]

00:55:53   pretty easy to explain because it's that [TS]

00:55:55   but part you can have vector maps [TS]

00:55:56   turn-by-turn directions but Google would [TS]

00:55:58   say we want this stuff from you and what [TS]

00:56:01   do they want they wanted more [TS]

00:56:02   information about users and so when [TS]

00:56:04   Google puts out its map application [TS]

00:56:06   they're much more willing to provide iOS [TS]

00:56:10   customers with vector maps and [TS]

00:56:11   turn-by-turn directions because they can [TS]

00:56:13   also get you to sign into your Google [TS]

00:56:14   account from the map application and [TS]

00:56:16   collect all of your data about what [TS]

00:56:18   you're searching for and where you're [TS]

00:56:19   going and all you're looking you know [TS]

00:56:20   and that's presumably all the stuff that [TS]

00:56:23   Apple was not willing to give to Google [TS]

00:56:25   when they were just the data provider [TS]

00:56:27   for the default Google max application [TS]

00:56:29   that Apple wrote uh so even though it [TS]

00:56:32   looks weird and strange how we arrived [TS]

00:56:34   at this point it actually doesn't make I [TS]

00:56:36   think a reasonable amount of sense given [TS]

00:56:38   you no plausible assumptions about what [TS]

00:56:41   went on in the negotiations between them [TS]

00:56:43   so when you launch the Google Maps app [TS]

00:56:45   it wants you to login with your Google [TS]

00:56:46   account which i did because i have no [TS]

00:56:49   paranoia about that i like my google [TS]

00:56:50   account and everything like that they've [TS]

00:56:52   got a little check box so you can [TS]

00:56:53   checked it whether you want to send [TS]

00:56:54   anonymous information for Google to help [TS]

00:56:57   them improve their services blah blah [TS]

00:56:58   blah the Gruber was complaining a day [TS]

00:57:00   about how the little check box they want [TS]

00:57:03   you to uncheck to say no don't send like [TS]

00:57:05   anonymous information to Google you can [TS]

00:57:07   uncheck that thing but it's tiny check [TS]

00:57:09   box and you know not only is it a tiny [TS]

00:57:12   check box but as Gruber pointed out and [TS]

00:57:13   things you wrote yesterday like iOS [TS]

00:57:15   doesn't really use check boxes they have [TS]

00:57:16   a slider on/off switches which way [TS]

00:57:18   bigger to Google's credit if you are in [TS]

00:57:22   a Google mindset in you soon every [TS]

00:57:23   single screen you see in a Google iOS [TS]

00:57:25   application is a webview yourself that's [TS]

00:57:28   a webview that I'm sure that that's a [TS]

00:57:29   checkbox control style.css and that [TS]

00:57:32   they've got that's a label tag [TS]

00:57:33   surrounding the giant text block and its [TS]

00:57:35   label and then has the for attribute [TS]

00:57:37   equal to the idea of the checkbox and so [TS]

00:57:38   if I tap anywhere in this text is gonna [TS]

00:57:40   uncheck the text wasn't sure enough [TS]

00:57:41   if you tap anywhere in that gigantic [TS]

00:57:43   text block it will uncheck the checkbox [TS]

00:57:44   I know this because I set up we will [TS]

00:57:45   maps on multiple iOS devices and I [TS]

00:57:48   couldn't hit that stupid checkbox either [TS]

00:57:49   and so I just went it said you know what [TS]

00:57:51   this is google this is probably a label [TS]

00:57:52   and sure enough it worked so if you're [TS]

00:57:55   trying to uncheck that checkbox remember [TS]

00:57:57   that you can tap the text area um so [TS]

00:58:02   yeah I tried the app it looks like [TS]

00:58:03   Google Maps a little bit faster a little [TS]

00:58:04   bit nicer vector maps are nice the [TS]

00:58:06   turn-by-turn directions seem to work I [TS]

00:58:07   haven't used it to navigate anywhere [TS]

00:58:09   maybe I'm going out this weekend maybe [TS]

00:58:11   I'll maybe I'll have a battle between [TS]

00:58:13   navigation services I don't only got one [TS]

00:58:16   iphone so maybe I can do them both at [TS]

00:58:17   once if you try to do apples driving [TS]

00:58:19   directions at the same times you do now [TS]

00:58:20   I when I won't pork I think it would [TS]

00:58:22   work because the apple one gets like [TS]

00:58:25   running the background stuff where it's [TS]

00:58:26   the google one you'd have to be in the [TS]

00:58:27   foreground on that app so I don't know [TS]

00:58:29   ah but anyway yeah it's a we live in [TS]

00:58:34   interesting times this is very good very [TS]

00:58:36   interesting too and thinking about the [TS]

00:58:39   mapping issue like everything I mentions [TS]

00:58:44   last time we talked about maps but you [TS]

00:58:46   know there's only one world here and [TS]

00:58:47   it's just it seems like such a shame to [TS]

00:58:50   have separate companies uh each pursuing [TS]

00:58:54   their own data about the one earth that [TS]

00:58:56   is the same for all of them all right it [TS]

00:58:59   wouldn't be much better if we could pool [TS]

00:59:00   our efforts and what I was thinking [TS]

00:59:02   about is how these big technology [TS]

00:59:03   companies frequently have patent cross [TS]

00:59:05   slicing agreements or other intellectual [TS]

00:59:08   property cross licensing agreements like [TS]

00:59:10   between Apple and Microsoft and Intel [TS]

00:59:12   and AMD and all over the place with like [TS]

00:59:13   you you don't sue me and I don't see you [TS]

00:59:15   and we can use each other's intellectual [TS]

00:59:17   property right a map cross-licensing [TS]

00:59:20   agreement this probably exists already [TS]

00:59:21   too but we better if we had more of [TS]

00:59:23   those where they say okay I can use your [TS]

00:59:25   map did and you can use mine and we'll [TS]

00:59:26   work together you know and on the [TS]

00:59:28   broader scale sort of worldwide [TS]

00:59:29   collaboration between everybody to let's [TS]

00:59:31   all just make the map of this one planet [TS]

00:59:33   better together and that's kind of what [TS]

00:59:34   openstreetmap is I put a link to that in [TS]

00:59:36   the show notes I better description is a [TS]

00:59:39   free worldwide map created by people [TS]

00:59:40   like you and at various times I don't [TS]

00:59:43   know if this has ever been proven or [TS]

00:59:44   just rumored it seemed like Apple and [TS]

00:59:46   Google both used OpenStreetMap data to [TS]

00:59:48   help make their data better and it's [TS]

00:59:52   good that opens bootcamp exists but [TS]

00:59:53   we're really need is the reverse Apple [TS]

00:59:55   we'll Nokia all those people giving [TS]

00:59:57   their map data back to openstreetmap or [TS]

00:59:59   some other [TS]

00:59:59   some other [TS]

01:00:00   today the fog forms of similar role like [TS]

01:00:01   the entire world working together to [TS]

01:00:03   make one extremely accurate extremely [TS]

01:00:06   detailed constantly updated map of all [TS]

01:00:08   the infrastructure and land masses and [TS]

01:00:10   everything in the world doesn't that [TS]

01:00:11   sound like it would be better you know [TS]

01:00:13   instead of having people do its thing [TS]

01:00:14   separately but you know make the maps [TS]

01:00:18   better for everyone at once yeah [TS]

01:00:19   unfortunately map info is clearly a [TS]

01:00:22   competitive advantage in the in the [TS]

01:00:23   mobile market right now so there's [TS]

01:00:24   little chance of that happening because [TS]

01:00:26   the only people who are motivated to [TS]

01:00:27   share are the people who are losing [TS]

01:00:29   right now Jonathan on twitter says that [TS]

01:00:31   working running multiple maps does work [TS]

01:00:35   I don't were you surprised you were [TS]

01:00:38   right because apples you know Apple gets [TS]

01:00:41   to play by their own crazy set of rules [TS]

01:00:43   and me and then one other person gets [TS]

01:00:44   the play by the restrictive you know [TS]

01:00:46   third-party applications that a rule so [TS]

01:00:47   they should you know that's why it works [TS]

01:00:49   like if you had to run to third party [TS]

01:00:51   application at the same time maybe [TS]

01:00:53   that'll work togas with a new background [TS]

01:00:54   api's oh right it's just kind of a shame [TS]

01:00:58   that we we as customers are suffering [TS]

01:01:02   from these big giants technology giants [TS]

01:01:05   fighting with each other using their map [TS]

01:01:07   data as like a weapon we just all want [TS]

01:01:09   to get what we're going we want the best [TS]

01:01:10   map data possible and yeah and so of [TS]

01:01:13   course uh you know Apple and maybe [TS]

01:01:16   Microsoft or whatever yeah that's all [TS]

01:01:18   work together making maps in Google who [TS]

01:01:19   apparently has the best map date is like [TS]

01:01:21   you know what maybe we'll just keep our [TS]

01:01:22   map date and you guys will just suffer [TS]

01:01:24   it down there it's a shame already on a [TS]

01:01:30   sponsor before I do itunes 11 oh that's [TS]

01:01:32   what's uh that's what's up next it's [TS]

01:01:34   what's next well that's gonna be a big [TS]

01:01:36   one I put this poll up by the way I [TS]

01:01:39   heard you people complaining about no [TS]

01:01:41   Sarah qz county option no no sir who's [TS]

01:01:43   counting up no he said no he said no so [TS]

01:01:47   am I gonna do you have many options [TS]

01:01:49   there are many options listen that's [TS]

01:01:52   just not one of them there are many [TS]

01:01:53   others like it but this one is mine no [TS]

01:01:55   our friends over at Rackspace have this [TS]

01:01:57   new thing called a male gun it is an [TS]

01:02:00   email automation engine it's used [TS]

01:02:02   already by over 10,000 developers to [TS]

01:02:04   deliver parse and track emails through [TS]

01:02:06   their applications a lot of [TS]

01:02:08   transactional email companies out there [TS]

01:02:10   they just focus on delivering the email [TS]

01:02:12   which I mean that makes [TS]

01:02:14   so you gotta deliver it right but not [TS]

01:02:15   male gun they've got a REST API for [TS]

01:02:16   everything what that means is you can [TS]

01:02:18   fully automate outgoing and incoming [TS]

01:02:20   emails and you can get tons and tons of [TS]

01:02:23   analytics about them on everything [TS]

01:02:25   really they don't just deliver your mail [TS]

01:02:27   John they help you automate your [TS]

01:02:29   application the nice folks over email [TS]

01:02:32   gun they have created a special offer [TS]

01:02:33   just four or five by five listeners sign [TS]

01:02:35   up at mail gun calm use the coupon code [TS]

01:02:38   five by five one else well Dan sent me [TS]

01:02:40   but in this case five by five and you'll [TS]

01:02:42   receive up to ten percent off for your [TS]

01:02:45   first 3 months so if you're building an [TS]

01:02:49   application you're sick of fighting with [TS]

01:02:50   email try melgen calm today coupon code [TS]

01:02:54   five by five male gun I just figured out [TS]

01:02:59   that's it that's a PlayOn nail gun right [TS]

01:03:03   just figured that out okay one of those [TS]

01:03:07   things just obviously everybody but if [TS]

01:03:10   you don't think about it so would have [TS]

01:03:11   put up the poll go vote polls in the [TS]

01:03:13   show notes why buy from the TV such [TS]

01:03:15   hypercritical session the eight then go [TS]

01:03:17   there and they vote how long do we get a [TS]

01:03:18   given to vote for I don't know I want to [TS]

01:03:21   start doing these next week I mean like [TS]

01:03:23   like we saw with the last one after like [TS]

01:03:26   a couple hundred or thousand people [TS]

01:03:28   enter like the percentages probably [TS]

01:03:30   won't change too much I'll give time for [TS]

01:03:32   people to download the show here about a [TS]

01:03:33   quart of the show notes both boss at [TS]

01:03:35   least a week grant alright so next week [TS]

01:03:37   on Friday of next week on our 99th show [TS]

01:03:40   this will be our pre Christmas show uh [TS]

01:03:42   people can at that time we will close [TS]

01:03:47   the voting and we will we will allow [TS]

01:03:51   people to render their decision and I [TS]

01:03:54   will present it to you alright that's [TS]

01:03:57   fine with me I'm presume enough people [TS]

01:03:58   have answered with 20 people advanced [TS]

01:04:00   know we've already let me see how many [TS]

01:04:02   have already replied right now a 134 [TS]

01:04:05   people have replied so already we and [TS]

01:04:09   add no good start yes i would say off to [TS]

01:04:11   a fairly good start and when i'm sure [TS]

01:04:13   yeah and do you want to do on a guess [TS]

01:04:15   just by glancing at this not on this is [TS]

01:04:19   not a scientific thing would you like to [TS]

01:04:21   guess the one that seems to be in the [TS]

01:04:22   lead right now [TS]

01:04:24   let me go look at the survey so we can [TS]

01:04:27   see what the options were actually and [TS]

01:04:29   you would think that by my showing the [TS]

01:04:31   picture the image of the one with the [TS]

01:04:33   John Syracuse avatar plus there are many [TS]

01:04:35   things wrong with the shirt that that [TS]

01:04:36   would automatically be the winner but [TS]

01:04:37   maybe not no I did wouldn't have guessed [TS]

01:04:41   that one I would guess just the text [TS]

01:04:44   load so far that is that is what I'm [TS]

01:04:46   seeing here it's close the ad there are [TS]

01:04:49   many things wrong with this shirt is [TS]

01:04:50   akin very close second there's now [TS]

01:04:52   hundred and forty-six responses all [TS]

01:04:54   right o people they're neck-and-neck man [TS]

01:04:57   they're neck and neck almost nobody [TS]

01:04:58   almost nobody wants the avatar plus [TS]

01:05:01   hypercritical that thing is tanking yeah [TS]

01:05:04   it's too uh it's tanking now there's [TS]

01:05:07   more dollars they say that is what they [TS]

01:05:10   say all right iTunes 11 you know your [TS]

01:05:14   listeners have you installed itunes 11 I [TS]

01:05:18   have installed it my first I just [TS]

01:05:21   install did it work and then i installed [TS]

01:05:23   in home after i decided there was no so [TS]

01:05:27   there's no stopping it uh this footless [TS]

01:05:30   came out like two weeks ago or something [TS]

01:05:31   was it that long ago the two weeks it [TS]

01:05:34   seems less seems like such a long time [TS]

01:05:36   ago seems like glass yeah so iTunes 11 [TS]

01:05:40   we saw teased many months ago when did [TS]

01:05:43   we see a tease it was like when the ipad [TS]

01:05:45   mini was announced I think huh they said [TS]

01:05:46   oh and also we have as great new version [TS]

01:05:48   of itunes look at it it's all crazy and [TS]

01:05:49   stuff like that and it will be out in [TS]

01:05:50   november and they like barely made it in [TS]

01:05:52   november because they really said on [TS]

01:05:54   november 31st / daughter yes that's at [TS]

01:05:56   least two weeks ago uh here's the thing [TS]

01:06:00   about itunes like if they're going to [TS]

01:06:01   come up with a major new version of [TS]

01:06:02   itunes as they were presenting iTunes 11 [TS]

01:06:04   it's not just an incremental change [TS]

01:06:06   let's show you all these features look [TS]

01:06:07   at all this crazy stuff right the reason [TS]

01:06:10   for a big new ID version of itunes it [TS]

01:06:13   would have to address whatever is wrong [TS]

01:06:15   with the previous version of my trail [TS]

01:06:17   isn't and here's what i would say my top [TS]

01:06:20   picks for what what was wrong with [TS]

01:06:22   itunes 10 and earlier and then we'll see [TS]

01:06:25   how itunes 11 to us to address those [TS]

01:06:27   concerns and then people have their own [TS]

01:06:28   lists of what they think was wrong with [TS]

01:06:30   itunes they're like it lots of people [TS]

01:06:31   have complaints about itunes [TS]

01:06:33   particularly windows users but everyone [TS]

01:06:34   has some sort of oh I hate itunes you [TS]

01:06:36   hear that a lot even though everyone [TS]

01:06:37   says [TS]

01:06:38   hey iTunes maybe they all hated for [TS]

01:06:39   different reasons so here are my number [TS]

01:06:43   one mmm terrible performance and [TS]

01:06:46   reliability when it comes with dealing [TS]

01:06:48   on iOS devices that's sounds very [TS]

01:06:51   specific and pinky but i think it's like [TS]

01:06:53   you know it's one of the main things i [TS]

01:06:55   use this purpose thing for especially in [TS]

01:06:57   the days before wireless sync and [TS]

01:06:59   everything but even in the age after [TS]

01:07:01   it's something there are some things you [TS]

01:07:02   still need to connect your iOS device to [TS]

01:07:05   your Mac to do like if you just ripped [TS]

01:07:07   your own video and you want to shove it [TS]

01:07:09   on there I think it's still the only way [TS]

01:07:11   to do that is through USB cable or [TS]

01:07:13   wireless it would be a wireless [TS]

01:07:14   equipment like you have to use itunes to [TS]

01:07:16   do it I don't think there's any way [TS]

01:07:17   through i guess you can put it in your [TS]

01:07:18   dropbox and try to get it open and [TS]

01:07:20   anyway uh I still end up connecting to [TS]

01:07:23   itunes laden and I have lots of iOS [TS]

01:07:25   devices oh I find myself there a lot uh [TS]

01:07:27   there are even stuff like my ipod [TS]

01:07:29   shuffle but that's the only option if i [TS]

01:07:31   want to change what's on my ipod shuffle [TS]

01:07:32   which is where i listen to all of my [TS]

01:07:34   podcast for the most part i I have to [TS]

01:07:36   connect it sometimes I'm doing it every [TS]

01:07:38   day basically I'm connecting my ipod [TS]

01:07:39   shop will do my thing using with iTunes [TS]

01:07:41   so that's that's a very important [TS]

01:07:42   function of itunes for me is dealing [TS]

01:07:46   with iOS devices and everything about [TS]

01:07:48   that experience is terrible terrible [TS]

01:07:49   performance means that like doing almost [TS]

01:07:52   anything with my iOS devices not just my [TS]

01:07:55   shuffle but even the more advanced ones [TS]

01:07:57   like touches and iPads and stuff it it [TS]

01:08:00   hangs the entire UI like when it's [TS]

01:08:02   syncing stopping to my shuffle or like [TS]

01:08:04   when it's just connecting or whatever [TS]

01:08:05   there's nothing else you can do i get [TS]

01:08:07   the beach ball or if I don't get the [TS]

01:08:08   beach ball I can click and it doesn't [TS]

01:08:09   respond is hanging the whole UI so [TS]

01:08:11   that's that's performance ah plenty of [TS]

01:08:14   situations where i get a device stuck [TS]

01:08:16   when it's sinking like it's you know [TS]

01:08:19   sinking forever and not actually on you [TS]

01:08:20   know never completes or it sinks for [TS]

01:08:23   really really really really long time [TS]

01:08:24   and it fails at the very end and you're [TS]

01:08:26   like all i gotta try it again and it [TS]

01:08:27   sinks for a really really really long [TS]

01:08:28   time then fails at the end and if that's [TS]

01:08:30   maddening another classic one is can't [TS]

01:08:33   sink because the sync operation is [TS]

01:08:35   already in progress you're like oh now [TS]

01:08:36   do we need the hard reboot this iOS [TS]

01:08:37   device do i need to restart itunes [TS]

01:08:39   they're going to restart my computer [TS]

01:08:40   credibly frustrating error message is [TS]

01:08:43   about Oh couldn't sink x y&z but doesn't [TS]

01:08:45   explain to you why or just says these [TS]

01:08:46   aren't compatible as this device and [TS]

01:08:49   that's not true because you know they [TS]

01:08:50   are compatible [TS]

01:08:51   because if you get the file in there [TS]

01:08:52   another way Oh terrible lot but you know [TS]

01:08:55   lots of things that are unclear about [TS]

01:08:58   what will happen when you sync like you [TS]

01:09:00   want to know all right after if I put [TS]

01:09:01   this in here and I think that's what is [TS]

01:09:03   the outcome of this operation gonna be [TS]

01:09:04   and it's very unclear Oh what that's [TS]

01:09:07   going to be especially when it comes to [TS]

01:09:08   figuring out what to do about changes [TS]

01:09:11   you made on the device versus changes [TS]

01:09:12   that you made an itune have a reconciled [TS]

01:09:14   with each other and no matter what it [TS]

01:09:16   picks it's gonna be wrong in some way [TS]

01:09:18   like so I'm not so much something like [TS]

01:09:19   oh it didn't do the thing that I wanted [TS]

01:09:20   because yeah it's never gonna do the [TS]

01:09:21   thing you want the problem is there's so [TS]

01:09:23   many possible options but what the job [TS]

01:09:25   of the app is to at least show me like [TS]

01:09:26   even if it's gonna make decisions that I [TS]

01:09:28   don't agree with show me what the result [TS]

01:09:31   of this operation will be don't make me [TS]

01:09:32   surprised to go oh my god it wiped out [TS]

01:09:34   all these files or replace this version [TS]

01:09:35   with an older or a newer version or did [TS]

01:09:37   something else that I don't want is the [TS]

01:09:38   UI doesnt show me what what it's [TS]

01:09:40   supposed to be doing that's that that's [TS]

01:09:41   the second item is confusing you I and [TS]

01:09:44   not just for iowa's things by the entire [TS]

01:09:45   application I the most confusing thing [TS]

01:09:48   about the iTunes U I I the previous [TS]

01:09:51   iTunes U is a lots of small pieces of [TS]

01:09:54   hidden state like I don't maybe program [TS]

01:09:56   maybe non-programmers don't think about [TS]

01:09:58   programs this way but I'm thinking about [TS]

01:10:00   you know somewhere in memory isn't state [TS]

01:10:04   information that itunes has about what [TS]

01:10:06   it's doing and that state is really [TS]

01:10:08   important to the way this program works [TS]

01:10:10   but I can't see it because there's no [TS]

01:10:11   visual representation like one of the [TS]

01:10:13   pieces of state is oh the thing that's [TS]

01:10:16   currently playing the track is currently [TS]

01:10:18   playing what is that thing part of is it [TS]

01:10:20   part of a playlist is it part of you [TS]

01:10:22   know a filtered list is it a part of a [TS]

01:10:24   smart playlists a part of an album like [TS]

01:10:25   when I hit next or previous what will [TS]

01:10:29   that go to that information about where [TS]

01:10:31   this thing is playing itunes knows and [TS]

01:10:34   you can kind of figure it out by looking [TS]

01:10:36   at okay the little speaker icon is next [TS]

01:10:38   to this thing and stuff like that ah one [TS]

01:10:41   of the ways you can also figure it out [TS]

01:10:42   is if you are not you can't pause when [TS]

01:10:46   the currently playing when a list that [TS]

01:10:48   the currently playing thing is on is not [TS]

01:10:50   selected the the pause button change to [TS]

01:10:52   a stop button so if you're someplace [TS]

01:10:54   else in the application looking at [TS]

01:10:56   something else when you were playing a [TS]

01:10:57   song from a playlist you can't hit the [TS]

01:11:00   little into the little pause button as a [TS]

01:11:02   the square on has the stop icon on it [TS]

01:11:04   because [TS]

01:11:05   I don't know why because this is it [TS]

01:11:06   that's the same hole you that uses to [TS]

01:11:09   let you know that if you were to hit [TS]

01:11:11   that button now we're just gonna stop [TS]

01:11:13   what we were doing and do a new thing [TS]

01:11:14   we're not going to pause the track in [TS]

01:11:15   progress but when Yuri selects a your [TS]

01:11:17   playlist that the thing was playing them [TS]

01:11:19   I was like okay now if you hit it you're [TS]

01:11:20   just pausing in that playlist and we're [TS]

01:11:21   not gonna lose your place or whatever [TS]

01:11:22   that's terrible way to express that [TS]

01:11:26   state it's a terrible you I I hate it I [TS]

01:11:28   hate having to go back and select [TS]

01:11:29   something so i can find the pause button [TS]

01:11:30   so i can actually use the pause button [TS]

01:11:32   to pause the thing the status area of [TS]

01:11:36   itunes that little like fake LCD display [TS]

01:11:39   is supposed to I guess look like a [TS]

01:11:40   stereo component system that you know [TS]

01:11:42   kids these days probably don't even know [TS]

01:11:43   what the hell that is but I think that's [TS]

01:11:44   what it's supposed to look like or maybe [TS]

01:11:46   suppose look like a car stereo or [TS]

01:11:47   whatever it is uh it's not so much that [TS]

01:11:49   it's skeuomorphic trying to look like a [TS]

01:11:51   crappy low contrast LCD display although [TS]

01:11:53   that I think is dumb because why would [TS]

01:11:54   you intentionally make something low [TS]

01:11:55   contrast if they've changed our mind and [TS]

01:11:57   that a few times to like is it supposed [TS]

01:11:59   to hug you I'll see the years it just [TS]

01:12:00   grayish text or whatever but that's not [TS]

01:12:03   the worst part about the worst part [TS]

01:12:04   about it is that it's just one display [TS]

01:12:05   for the whole application so what even [TS]

01:12:07   when multiple things are happening at [TS]

01:12:09   the same time that display shows like [TS]

01:12:10   one of them or cycles between them or [TS]

01:12:12   lets you cycle between them like if [TS]

01:12:14   you're downloading podcast at the same [TS]

01:12:15   time you're playing a song at the same [TS]

01:12:17   time an iOS device is sinking and you [TS]

01:12:19   want to know what the progress of any of [TS]

01:12:20   those things are I hope the little [TS]

01:12:21   stupid display showing what you want if [TS]

01:12:23   not fight with it to try figure out you [TS]

01:12:24   know or change your view or click [TS]

01:12:26   something different the sidebar to make [TS]

01:12:27   that one stupid display show what you're [TS]

01:12:28   doing uh it's like this is a type of [TS]

01:12:31   thing where they sailed we're gonna do [TS]

01:12:33   visual simplification it's one window [TS]

01:12:34   with one status display but the [TS]

01:12:35   application isn't that simple you can't [TS]

01:12:37   simplify by merely changing your status [TS]

01:12:39   display to just be one window unless you [TS]

01:12:41   also change it to be that only one thing [TS]

01:12:43   could be happening at the time or fit [TS]

01:12:45   all your status in that window or [TS]

01:12:46   something but they don't do either one [TS]

01:12:48   of those things uh an iCloud just let [TS]

01:12:52   for all the benefits that have brought [TS]

01:12:53   over mold me just as even more weirdness [TS]

01:12:56   on top of this all i have a link in the [TS]

01:12:58   show notes for an arse article called [TS]

01:13:00   itunes through the ages that takes you [TS]

01:13:02   back through the history of itunes it [TS]

01:13:03   maybe you don't didn't live through it [TS]

01:13:05   so you don't know what I things used to [TS]

01:13:06   be like we can look at how it's changed [TS]

01:13:07   over this is a neat yeah we had this on [TS]

01:13:09   the frequency and like a week or so [TS]

01:13:10   going and it's it has changed if there's [TS]

01:13:13   some things that have not changed at all [TS]

01:13:15   and there's other things that have [TS]

01:13:17   changed so much [TS]

01:13:19   that it's weird because this is an [TS]

01:13:22   application that really has provided the [TS]

01:13:24   same functionality at its core but then [TS]

01:13:26   they've added so much other stuff on to [TS]

01:13:29   it and yet some things are just [TS]

01:13:31   uncannily the same and I call it iCloud [TS]

01:13:34   here at least it's like it's like the [TS]

01:13:35   status icon that broke the camel's back [TS]

01:13:37   or it's like all right itunes they kept [TS]

01:13:38   it anymore so you can see it in time [TS]

01:13:40   line they kept adding more stuff you can [TS]

01:13:41   do more stuff and more stuff and we have [TS]

01:13:43   iOS devices and we have this and we have [TS]

01:13:45   podcasts and we have all the stuff then [TS]

01:13:46   and now is like the line you know we [TS]

01:13:49   have a link to the store we have a link [TS]

01:13:50   to paying a little in a way uh like the [TS]

01:13:53   line items in listview just got any more [TS]

01:13:55   and more things and now we've got some [TS]

01:13:57   crazy cloud thing that can be in seven [TS]

01:13:58   different modes uh you know where is [TS]

01:14:00   this track and what happened to my [TS]

01:14:02   original track and and why couldn't it [TS]

01:14:04   be matched and what does matched mean [TS]

01:14:05   and like it's just too much now like [TS]

01:14:08   there's just too much information that [TS]

01:14:09   they need to convey on top of the old [TS]

01:14:11   interface which was just like used to be [TS]

01:14:12   simple you know uh when it was just like [TS]

01:14:15   a list of tracks and some metadata but [TS]

01:14:17   now there's like a million things in [TS]

01:14:18   there and iCloud just adds another [TS]

01:14:21   variable to all the other variables and [TS]

01:14:25   another huge set of functionalities it's [TS]

01:14:27   just too much and now it admittedly sink [TS]

01:14:29   in iCloud stuff like that these are hard [TS]

01:14:30   you I problems I'm saying oh it's so [TS]

01:14:32   easy they should obviously do something [TS]

01:14:34   with the obvious solution it's not [TS]

01:14:35   obvious how to fix all these things but [TS]

01:14:37   you know I n iTunes U I that was [TS]

01:14:39   designed in the modern era and not [TS]

01:14:42   designed in an age when CD ripping was [TS]

01:14:44   like the main activity yeah that's [TS]

01:14:46   application it was like wut rip urn mix [TS]

01:14:48   remember hey good I mean you can rip [TS]

01:14:49   your cds alright that was like the big [TS]

01:14:52   that was a big selling point and for a [TS]

01:14:54   CD ripper it was like it was [TS]

01:14:56   refreshingly simple and direct the good [TS]

01:14:58   way you know had a reasonably more [TS]

01:14:59   option you'd rip your cds to show them [TS]

01:15:00   up but like that's what the itunes [TS]

01:15:03   design is centered around and it hasn't [TS]

01:15:05   changed since when despite the fact that [TS]

01:15:06   what we do with itunes has changed [TS]

01:15:09   radically ah so if you're going to say [TS]

01:15:12   you know iTunes 11 you know a big change [TS]

01:15:16   from the past I would want iTunes 11 to [TS]

01:15:18   address these are the concerns that I [TS]

01:15:20   wanted to address I wanted to you know [TS]

01:15:22   have better performance and reliability [TS]

01:15:24   have less confusing user interface and [TS]

01:15:26   particularly be centered around like the [TS]

01:15:28   things we do with it now like you know I [TS]

01:15:30   cloud and roll i use podcasting maybe [TS]

01:15:32   it's an era [TS]

01:15:33   thing but like acknowledge what we do [TS]

01:15:35   now and de-emphasize the things that we [TS]

01:15:37   don't do as much and like and build the [TS]

01:15:39   UI around that don't just say okay we're [TS]

01:15:41   gonna hide that option but just like [TS]

01:15:42   rethink the UI like you if itunes didn't [TS]

01:15:44   exist and you had to make an application [TS]

01:15:45   that did these things now what would you [TS]

01:15:48   make it look like ah so you know I turns [TS]

01:15:51   11 chance for a fresh start ah but know [TS]

01:15:54   that we did not get a fresh start uh [TS]

01:15:57   which is a shame so the performance of [TS]

01:16:00   iTunes 11 still terrible still can sit [TS]

01:16:03   consistently terrible but we've [TS]

01:16:05   established that maybe is it worse do [TS]

01:16:08   you think it's worse than the previous [TS]

01:16:09   version mmm some people have been saying [TS]

01:16:13   like Oh iTunes 11 is doing stuff that [TS]

01:16:15   the previous version never did but you [TS]

01:16:17   know but certainly it's not like oh now [TS]

01:16:19   finally it feels so much faster and [TS]

01:16:21   snappier and more responsive that is not [TS]

01:16:23   the case at all no it's that there's no [TS]

01:16:25   improvement I'm just I'm just struggling [TS]

01:16:28   whether I would say that it's worse it [TS]

01:16:30   doesn't seem to feel worse for me it [TS]

01:16:33   seemed but see there are all these [TS]

01:16:35   little things that happen now that [TS]

01:16:36   visually little visual things like when [TS]

01:16:41   you you know when you switch between [TS]

01:16:43   different sections there's little [TS]

01:16:44   animations and things that sort of I [TS]

01:16:47   don't know it's I think it's slower or [TS]

01:16:50   even just playing some people saying [TS]

01:16:52   like there were you know I think Daniel [TS]

01:16:53   John could just tweeted today that he [TS]

01:16:55   was typing and all of a sudden typing [TS]

01:16:57   became less responsive in the [TS]

01:16:58   application he was typing in and he quit [TS]

01:16:59   itunes and it got fixed no you know what [TS]

01:17:01   that's actually it's interesting that [TS]

01:17:02   you mention that because i have noticed [TS]

01:17:04   that too where i'll be typing in an [TS]

01:17:06   application just the way he described it [TS]

01:17:08   because i saw this his tweet too and I [TS]

01:17:10   at first i thought well I'm sure it's [TS]

01:17:12   not that but now I'm thinking maybe [TS]

01:17:14   maybe it is something else going on [TS]

01:17:15   it'll like capture it'll capture the the [TS]

01:17:18   input and then it'll sort of release it [TS]

01:17:21   later now I mean that could be like you [TS]

01:17:25   know coincident point point zero version [TS]

01:17:27   tweaks and Sylvia but certainly is not a [TS]

01:17:28   big departure right and you know same [TS]

01:17:31   thing still hangs when you're doing [TS]

01:17:32   anything with an iOS device which just [TS]

01:17:34   it makes the application feel old like [TS]

01:17:37   the modern OS 10 applications Apple [TS]

01:17:39   gives tons and tons of tools to [TS]

01:17:40   developers to not block the main thread [TS]

01:17:43   of the user interface to keep accepting [TS]

01:17:44   events right do not do [TS]

01:17:46   blocking device I owe on the main thread [TS]

01:17:48   like that's the whole reason grand [TS]

01:17:51   central dispatch exists like they have [TS]

01:17:52   there's no reason for it right and it [TS]

01:17:54   makes a terrible user experience cuz [TS]

01:17:56   when i plug in my ipod shuffle as I do [TS]

01:17:57   every single day I know that I can't [TS]

01:18:00   bother click don't even bother trying to [TS]

01:18:01   click anything else in itunes beach ball [TS]

01:18:03   don't go to a different playlists don't [TS]

01:18:05   take a look at what podcasts have come [TS]

01:18:07   down don't go try to refresh them just [TS]

01:18:09   once you plug that thing in and I tune [TS]

01:18:11   starts mounting it or you change the [TS]

01:18:13   tracks on a river the whole thing is [TS]

01:18:14   blocked well it looks like the whole [TS]

01:18:15   application hangs and it feels gross it [TS]

01:18:17   feels like an old application the one [TS]

01:18:20   that I treated about that still galls me [TS]

01:18:22   and people are asking about why's the [TS]

01:18:25   Preferences dialog is still at modal [TS]

01:18:26   people are asking what what do you care [TS]

01:18:29   like how often use the press that alot [TS]

01:18:30   of your boxes that is that affecting [TS]

01:18:31   your usage of itunes but in before we [TS]

01:18:34   get to that but other people ask is what [TS]

01:18:36   the hell does at modal mean it's a [TS]

01:18:39   little sidebar on that for people [TS]

01:18:41   wondering what a modality and user [TS]

01:18:44   interface means so a mode is a state of [TS]

01:18:47   the user interface ah where it's focused [TS]

01:18:51   on a particular activity so the user [TS]

01:18:55   interface changes in such a way this [TS]

01:18:56   icon now you're going to do this and so [TS]

01:18:58   the user interface will change to the [TS]

01:19:00   mode where you're doing whatever this is [TS]

01:19:02   and and modes are generally considered [TS]

01:19:04   user unfriendly and the reason they're [TS]

01:19:06   considered unfriendly is because you [TS]

01:19:08   don't want Peter users to be stuck in a [TS]

01:19:10   mode because you have an interface that [TS]

01:19:11   changes mode and says okay you would [TS]

01:19:14   like to do X now we're in the X mode [TS]

01:19:16   that sounds fine it's like it's not [TS]

01:19:18   great this the software is tailoring [TS]

01:19:20   itself to this one thing that I want to [TS]

01:19:21   do until you decide oh actually I want [TS]

01:19:23   to do something else and if you want to [TS]

01:19:25   do something else now you have to figure [TS]

01:19:26   out how to get out of the mode you're in [TS]

01:19:28   and then go into the other mode or [TS]

01:19:30   whatever and get it you don't you're [TS]

01:19:31   getting out of a mode can be frustrating [TS]

01:19:32   if you're in a mode and you want to go [TS]

01:19:34   do something else you want to just do it [TS]

01:19:36   you don't be like oh how do I get out of [TS]

01:19:37   this mode ah that that's why they're [TS]

01:19:41   considered unfriendly a great example of [TS]

01:19:42   software with modes is everyone's friend [TS]

01:19:45   VI the UNIX text editor he has famously [TS]

01:19:49   insert mode and command mode which if [TS]

01:19:52   you describe this to a modern computer [TS]

01:19:53   user sounds crazy and I would agree with [TS]

01:19:55   modern computers you're in this class [TS]

01:19:57   that is crazy ah insert mode is where [TS]

01:20:00   get the type stuff like what why would [TS]

01:20:02   there be a mode in a text editor where [TS]

01:20:04   you don't get to type stuff in insert [TS]

01:20:05   mode when you press the letter a key [TS]

01:20:07   I'll letter A appear like when you're [TS]

01:20:09   typing and and that's the way everyone [TS]

01:20:11   wants to text editor to work like if I'm [TS]

01:20:13   typing something when I type the letter [TS]

01:20:14   A I want the letter A to appear but VI [TS]

01:20:17   also has command mode where when you [TS]

01:20:20   type things it doesn't interpret them as [TS]

01:20:22   a request for you to put that text into [TS]

01:20:24   the document it interprets it as a [TS]

01:20:25   command VI users will tell you this is [TS]

01:20:27   awesome because then you can have [TS]

01:20:28   commands that are a single key press so [TS]

01:20:30   if you you know Oh dollar sign has a [TS]

01:20:33   shift or whatever but if you press uh [TS]

01:20:35   you know I don't know if top of my head [TS]

01:20:38   which one is down kay-kay down yeah [TS]

01:20:40   let's get Nadia if you press the key [TS]

01:20:43   button when in command mode it will move [TS]

01:20:44   the cursor down the line if you press a [TS]

01:20:47   dollar Simon and command moto move the [TS]

01:20:49   cursor to the end of the line uh all all [TS]

01:20:52   your key presses are interpreted as [TS]

01:20:54   commands and that's a mode because the [TS]

01:20:56   same key press in a different mode does [TS]

01:20:58   a different thing uh and you know again [TS]

01:21:02   people who are computer nerds and [TS]

01:21:03   excavating are you wait a minute jay is [TS]

01:21:05   down k is out is there's now an item I'm [TS]

01:21:08   not obviously I just left I was looking [TS]

01:21:10   to run ages lap JS down k is up Ellis [TS]

01:21:14   right hey its beginning of wine right [TS]

01:21:16   maybe that's zero i don't know i'm [TS]

01:21:19   obviously do not use me i know enough to [TS]

01:21:21   get into you I I think they get into VI [TS]

01:21:24   edit a document in ghetto I can I know [TS]

01:21:26   xdd to delete line search go to [TS]

01:21:29   beginning and save exit without saving [TS]

01:21:31   like VI survival good this is one of [TS]

01:21:35   those things where are the things that I [TS]

01:21:36   learned in VI including like how to move [TS]

01:21:39   around the screen and a little little [TS]

01:21:41   insert in front of the line n to the [TS]

01:21:43   line I don't know what any of them are [TS]

01:21:45   if I was asked it's become muscle memory [TS]

01:21:47   but i know very like i did this VIP code [TS]

01:21:50   thing like the screencast and for like [TS]

01:21:53   the week after that I was like the king [TS]

01:21:55   of VI remember everything I was using it [TS]

01:21:57   and then like after that I forgot it all [TS]

01:21:59   and I'm back to like the five basic [TS]

01:22:01   things that I remembered in 1994 when I [TS]

01:22:04   first learned a is a pen not beginning [TS]

01:22:06   Alonso is a hand and I is insert wasn't [TS]

01:22:09   that was the last command [TS]

01:22:11   anyway the key breakthrough for me for [TS]

01:22:13   VI was like I would get into the eye and [TS]

01:22:15   I didn't want to learn I didn't want to [TS]

01:22:16   know what I'm like just giving it out of [TS]

01:22:17   this thing but if you don't know the a [TS]

01:22:19   command for a pen you can get into [TS]

01:22:21   situations where you can't do what you [TS]

01:22:22   want to do like I can't get to the end [TS]

01:22:23   of this line when I go to the end of it [TS]

01:22:25   won't let me move the cursor to the [TS]

01:22:26   right so I can't you know you get it I [TS]

01:22:27   to go in insert mode but then you're [TS]

01:22:28   putting the thing before so you have to [TS]

01:22:30   know a pen to get the maddening I do not [TS]

01:22:32   like modes I do not like VI yes for the [TS]

01:22:34   people asking chat room I mean Emacs [TS]

01:22:35   person uh I was her a while that's like [TS]

01:22:39   the only time I've ever in Lisp in my [TS]

01:22:41   life but you know the whole nine yards [TS]

01:22:42   the Maxis is my friend and even Emacs [TS]

01:22:44   you get into them open you're gonna [TS]

01:22:45   forget mini buffer and emacs if you're [TS]

01:22:47   you know I'll under something else now [TS]

01:22:48   sorry that command is not valid in too [TS]

01:22:50   many buffer and DBP but it beeps at you [TS]

01:22:51   and you're frustrated and even the Emacs [TS]

01:22:54   has modes uh yeah modes are generally [TS]

01:22:57   considered not friendly because you know [TS]

01:23:00   you don't want people to be stuck there [TS]

01:23:02   they want I want to do something else [TS]

01:23:03   it's like actually you can't do [TS]

01:23:05   something else because that's something [TS]

01:23:06   else you wanted to do is interpret it [TS]

01:23:07   differently in this mode oh well if you [TS]

01:23:08   want to do something else you have to [TS]

01:23:09   get out of this mode I hope you know how [TS]

01:23:10   to exit this mode ah so modes not [TS]

01:23:13   friendly now a modal window in the sense [TS]

01:23:16   of a graphical user interface on modal [TS]

01:23:19   window is a window that puts the [TS]

01:23:20   application into a particular mode and [TS]

01:23:22   that mode is usually deal with this [TS]

01:23:25   window now please ah and you can't do [TS]

01:23:29   anything else in the user interface [TS]

01:23:30   until that window is dealt with lots of [TS]

01:23:34   user interface on the Mac used to be [TS]

01:23:35   modal back in you know the 80s and 90s [TS]

01:23:37   for example open save dialog box used to [TS]

01:23:42   be modal and you went hit commando to [TS]

01:23:43   open a document you could not do [TS]

01:23:46   anything in the rest of the application [TS]

01:23:47   until you either decided to open a [TS]

01:23:48   document or hit cancel that that's what [TS]

01:23:51   we called app modal where the entire [TS]

01:23:53   application is blocked by this one [TS]

01:23:55   window that's up on the screen back in [TS]

01:23:57   the old old days the whole application [TS]

01:24:00   was system modal like when you were [TS]

01:24:02   running an application you couldn't even [TS]

01:24:03   see the finder I wasn't running anymore [TS]

01:24:06   you you know it was so at modal was [TS]

01:24:09   system a little back in those days [TS]

01:24:10   basically because you couldn't run [TS]

01:24:12   multiple applications at once when you [TS]

01:24:13   launch an application the finder was [TS]

01:24:14   gone all you were in was this [TS]

01:24:16   application and so when you hit the [TS]

01:24:17   commando to open a document you couldn't [TS]

01:24:21   use the rest of mac paint or whatever it [TS]

01:24:22   is you were using until you've dealt [TS]

01:24:24   with the dialog box and [TS]

01:24:24   couldn't do anything else because this [TS]

01:24:26   was the only thing that was running [TS]

01:24:27   because the thing had 128 kilobytes of [TS]

01:24:29   RAM people all right uh gradually [TS]

01:24:32   modality has been reduced in the mac [TS]

01:24:34   operating system once you could run [TS]

01:24:36   multiple applications at once there was [TS]

01:24:38   a distinction between system modal a nap [TS]

01:24:40   modal a system modal dialog box or [TS]

01:24:42   window would stop you from using that [TS]

01:24:44   application but you could switch to [TS]

01:24:45   another running application and use that [TS]

01:24:46   in system modal dialog box you couldn't [TS]

01:24:49   do anything until you dealt with that [TS]

01:24:51   dialog box couldn't change another [TS]

01:24:52   application couldn't touch anything its [TS]

01:24:54   system modal huh all those things were [TS]

01:24:56   considered unfriendly because you don't [TS]

01:24:58   want to be blocked from doing what [TS]

01:24:59   you're doing by this stupid window that [TS]

01:25:01   wants you to deal with it uh it in OS 10 [TS]

01:25:05   in the modern era of course you can run [TS]

01:25:07   multiple applications and everything the [TS]

01:25:09   way OS 10 application should work and [TS]

01:25:10   mostly do is that almost nothing should [TS]

01:25:12   be mobile so you have tons of apps [TS]

01:25:13   running at once you can switch freely [TS]

01:25:15   between them open save doesn't block the [TS]

01:25:17   entire application it's not at modal [TS]

01:25:19   anymore and good applications you can [TS]

01:25:20   have multiple occurrences of those [TS]

01:25:22   running at once because they're you know [TS]

01:25:23   sheets you know if you go to text edit [TS]

01:25:25   or whatever and hit open or save uh well [TS]

01:25:28   open and open seven dollar box but save [TS]

01:25:30   or whatever you can have them attach the [TS]

01:25:31   sheets to to our I'm in the middle of [TS]

01:25:33   saving this document but I haven't [TS]

01:25:34   decided where I'm gonna save it I'm [TS]

01:25:35   gonna work on this one now okay i'm [TS]

01:25:37   gonna try to save this one but i haven't [TS]

01:25:38   decided where i'm going to save it you [TS]

01:25:39   can have to save sheets attach a two [TS]

01:25:41   different documents still go to a third [TS]

01:25:43   document within the same application and [TS]

01:25:44   work on it that's the advantage from not [TS]

01:25:46   being modal like your whole application [TS]

01:25:47   your whole work in TextEdit is not [TS]

01:25:49   blocked because you haven't decided to [TS]

01:25:50   make a decision about where you're gonna [TS]

01:25:51   save this thing yet you can just have it [TS]

01:25:53   stew over there of course autosave puts [TS]

01:25:55   more wrinkles into this you can read my [TS]

01:25:57   mountain mind review for more on that if [TS]

01:25:58   you want but in general reduction of [TS]

01:26:02   modes is how we make progress because we [TS]

01:26:03   don't ever want to be trapped in those [TS]

01:26:04   things those you know it's appropriate [TS]

01:26:06   for some of these actions to block [TS]

01:26:08   something like you can't do any more [TS]

01:26:09   work on this document until you decide [TS]

01:26:11   where you're going to save it if you [TS]

01:26:12   don't want to say but now he canceled [TS]

01:26:13   right that's appropriate but it should [TS]

01:26:15   only block of that document that's why [TS]

01:26:16   sheets were a nice innovation in [TS]

01:26:18   reducing modality because previously the [TS]

01:26:20   open say a dog a box would block the [TS]

01:26:21   whole app and now it was just linked to [TS]

01:26:23   that one document and so you could put [TS]

01:26:25   it off to the side uh preferences [TS]

01:26:28   getting back the getting closer back [TS]

01:26:29   contract iTunes thinks preferences on [TS]

01:26:31   iOS 10 are not only supposed to be non [TS]

01:26:33   at modal like you should be able to do [TS]

01:26:34   all their stuff on the application when [TS]

01:26:36   that applications preferences [TS]

01:26:38   dialogue is on the screen but ideally [TS]

01:26:40   they should also be live updating I [TS]

01:26:42   haven't looked at the human interface [TS]

01:26:43   guidelines to see if they spell this out [TS]

01:26:44   or actually recommend against it but in [TS]

01:26:46   practice most of the mac applications [TS]

01:26:48   that I like and that are good both from [TS]

01:26:50   Apple and other places when possible [TS]

01:26:52   they make it so when you change a [TS]

01:26:54   setting in preferences if that setting [TS]

01:26:56   changes something like visual in the [TS]

01:26:57   application you can see that change so [TS]

01:26:59   you can have the preferences when to [TS]

01:27:00   open and hit some checkbox that says [TS]

01:27:01   like you know hide or show bookmarks bar [TS]

01:27:04   something sorry I don't know this is [TS]

01:27:05   actually a case where it's live updating [TS]

01:27:07   I haven't done in a while but ideally [TS]

01:27:10   you shouldn't even have to you know open [TS]

01:27:12   preferences change settings and it save [TS]

01:27:14   or okay or whatever and then those [TS]

01:27:15   settings take place you should be able [TS]

01:27:17   to see them while you're fiddling with [TS]

01:27:18   the preference yes and if you don't want [TS]

01:27:20   to deal with apartment that's then fine [TS]

01:27:21   don't click in a different window in the [TS]

01:27:23   application preferences window is still [TS]

01:27:24   open but you still use the rest of the [TS]

01:27:26   application you can open Safari [TS]

01:27:28   preferences and then open a new browser [TS]

01:27:29   window and browse for a wild and go back [TS]

01:27:31   to the Preferences window and stuff uh I [TS]

01:27:33   hope this is true I'm just assuming [TS]

01:27:35   because that seems like the way it [TS]

01:27:36   should work but no I I have the [TS]

01:27:39   Preferences window open right now I'm [TS]

01:27:40   able to go to different windows two [TS]

01:27:43   different things and no problem [TS]

01:27:45   whatsoever and there there's a little [TS]

01:27:47   there's a little window and I can [TS]

01:27:48   command tilde around and get to it [TS]

01:27:50   change it whatever I'd like it is not [TS]

01:27:53   apt modal it is not system modal is just [TS]

01:27:55   a window I like any other window and you [TS]

01:27:57   can put a deal with it or not deal with [TS]

01:27:59   it and that's the way preferences is [TS]

01:28:00   supposed to work and the fact that [TS]

01:28:02   iTunes preferences window is app modal [TS]

01:28:04   like that is such a throwback to the you [TS]

01:28:09   know it highlights iTunes origin as a [TS]

01:28:12   classic mac OS application which is one [TS]

01:28:14   thing you'll be young people might see [TS]

01:28:16   when they look at that iTunes through [TS]

01:28:17   the ages yes it started out as a classic [TS]

01:28:19   mac OS application because Mac os10 [TS]

01:28:21   didn't exist yet uh that was something [TS]

01:28:23   that those applications to do all it's [TS]

01:28:25   not like you know pulling down menus [TS]

01:28:26   it's another big one it has more to do [TS]

01:28:28   with pre-emptive versus cooperative [TS]

01:28:29   multitasking about you when you pulled [TS]

01:28:30   down a menu from the menu bar in classic [TS]

01:28:32   Mac OS uh nothing else could happen on [TS]

01:28:35   the system menu was down and you know [TS]

01:28:37   everything would stop frozen yeah oh [TS]

01:28:39   they would they tried that you know okay [TS]

01:28:41   everything stops except audio keeps [TS]

01:28:42   playing everything stops itself as [TS]

01:28:43   quicktime keeps playing or whatever but [TS]

01:28:45   it was incredibly limiting all those [TS]

01:28:46   things they've been trying to get rid of [TS]

01:28:48   and so having a preference dialog box in [TS]

01:28:50   2012 on your like what I [TS]

01:28:52   have to call flagship application for [TS]

01:28:53   Apple the company given how it interacts [TS]

01:28:55   with iOS devices and the itunes store [TS]

01:28:57   and everything when you pull the purpose [TS]

01:29:00   of dialog box the entire rest of the [TS]

01:29:01   application is blocked makes no sense [TS]

01:29:03   except once you realize that itunes is [TS]

01:29:06   an application originally developer [TS]

01:29:07   classic mac OS that has been slowly [TS]

01:29:08   changed over the years all right it's [TS]

01:29:11   like a Scarlet Letter of user [TS]

01:29:12   unfriendliness that's why that's why [TS]

01:29:14   this thing is important because like if [TS]

01:29:17   I need if I want to know like have they [TS]

01:29:19   finally turned the corner on iTunes is [TS]

01:29:20   this like really an all-new and iTunes I [TS]

01:29:22   just go to that person style I box if [TS]

01:29:23   it's still at modal then they haven't [TS]

01:29:26   turned the corner and so yeah be [TS]

01:29:27   preferences dialog box and I to an 11 [TS]

01:29:29   still at modal they have not turned the [TS]

01:29:31   corner now so the upshot in itunes love [TS]

01:29:34   performance and reliability have not [TS]

01:29:36   been fixed whether they got worse not [TS]

01:29:39   certainly have not been fixed the UI has [TS]

01:29:41   not been rethought in light of you know [TS]

01:29:43   what we currently use it with they've [TS]

01:29:45   they've added to the UI and they tweak [TS]

01:29:47   the UI but it has not been rethought [TS]

01:29:48   they've added even more different hidden [TS]

01:29:51   state for like you know what the up next [TS]

01:29:53   list is attached to the thing and what [TS]

01:29:55   you're searching and stuff like that and [TS]

01:29:56   the hidden side bar by default and stuff [TS]

01:29:58   you know and having figured out ways to [TS]

01:30:01   do certain things with the old user [TS]

01:30:03   interface I now have to figure out how [TS]

01:30:05   to do those same things within your user [TS]

01:30:06   interface up but you know that happens [TS]

01:30:10   you do I knew how to use this old one it [TS]

01:30:12   didn't make any sense but I figured it [TS]

01:30:13   out I know I knew when I got to figure [TS]

01:30:15   it out it again but there's no real [TS]

01:30:16   benefit to figure out the new one like [TS]

01:30:17   there's nothing good about the new [TS]

01:30:18   program that makes it worthwhile for me [TS]

01:30:20   to learn this new way of doing except [TS]

01:30:22   for the fact that like look you know [TS]

01:30:23   soft fur up these gonna keep insisting [TS]

01:30:24   that I updated so I better just bite the [TS]

01:30:26   bullet and learn it so I give itunes [TS]

01:30:28   loving a big thumbs down it's nice [TS]

01:30:31   they're trying to do something with it [TS]

01:30:32   i'm not saying i had to keep it the old [TS]

01:30:33   one I certainly didn't like the 0 1 i'm [TS]

01:30:35   not gonna say the old one was perfect [TS]

01:30:36   you shouldn't change it i just i want to [TS]

01:30:37   see performance and reliability address [TS]

01:30:40   that's like my number-one and then [TS]

01:30:42   rethink the you i don't just add to it [TS]

01:30:44   tweak it or fiddle that maybe they think [TS]

01:30:46   this is rethinking but it's just not [TS]

01:30:48   it's adding more confusion on top of the [TS]

01:30:50   way I think you know even if you go like [TS]

01:30:52   okay i won't i won't show the sidebar [TS]

01:30:53   I'll try to use it the way I want it's [TS]

01:30:56   not enough of rethinking they didn't go [TS]

01:30:57   far enough uh they added too much cruft [TS]

01:31:00   on top of the stuff that was already [TS]

01:31:02   there [TS]

01:31:03   so thumbs down boo yeah and if the bugs [TS]

01:31:08   are bugs describing that's like I mostly [TS]

01:31:10   use the mini player and the mini player [TS]

01:31:13   has this bug where every once in a while [TS]

01:31:15   it will decide to show the album art and [TS]

01:31:16   then draw like the previous track button [TS]

01:31:19   right on top of the album art when many [TS]

01:31:20   players in the smallest smallest mode [TS]

01:31:22   you can get it you know shrink it down [TS]

01:31:23   as small as you can get it horizontally [TS]

01:31:24   so it's very very small every once in a [TS]

01:31:26   while sigh i would like to display the [TS]

01:31:28   album art underneath the previous track [TS]

01:31:29   button it's just a bug it's an ugly bug [TS]

01:31:32   but it's like didn't these people are [TS]

01:31:33   like if you use them any player for a [TS]

01:31:35   single day you will see that bug and [TS]

01:31:36   it's it doesn't make me think this is [TS]

01:31:39   you know high quality software and I [TS]

01:31:42   knew like when iTunes they says going to [TS]

01:31:43   come out and they didn't mention again [TS]

01:31:45   first when they announced it instead [TS]

01:31:47   it's gonna be out in November right away [TS]

01:31:49   I said alright that's that's an [TS]

01:31:50   application that's in trouble because [TS]

01:31:52   they would like to have announced that [TS]

01:31:54   shipping that day but they can't because [TS]

01:31:56   it's not ready yet and I immediately [TS]

01:31:58   thought this is not going to be ready in [TS]

01:31:59   November either it's gonna be buggy and [TS]

01:32:00   it's gonna be a mess and here we have it [TS]

01:32:02   so they obviously didn't have enough [TS]

01:32:05   time right now it's time to do what they [TS]

01:32:06   wanted or even enough time to get this [TS]

01:32:08   thing nailed down so I'm said I'm our [TS]

01:32:14   sponsor Shopify this is the guys that we [TS]

01:32:17   will use to sell your t-shirt by our [TS]

01:32:20   hosted ecommerce solution allows you to [TS]

01:32:22   set up and run your own online store in [TS]

01:32:23   just minutes you pick a template or [TS]

01:32:25   template you say add your products you [TS]

01:32:28   pick your payment processor which could [TS]

01:32:29   be values paypal and stripe you could [TS]

01:32:32   use just authorized on then so your [TS]

01:32:33   choice there's tons of pretty much any [TS]

01:32:35   any processor that you like you can use [TS]

01:32:37   and then you just ship your stuff it's [TS]

01:32:40   easy to sell anything you want online [TS]

01:32:42   there's no software to download there's [TS]

01:32:44   nothing to host there's nothing to [TS]

01:32:45   maintain you pick from over 100 [TS]

01:32:48   professionally designed ecommerce [TS]

01:32:50   templates or create your own you can [TS]

01:32:53   create your own HTML CSS full control [TS]

01:32:55   make it look just like your own website [TS]

01:32:57   or not to your choice never have [TS]

01:33:00   bandwidth limits you never have to worry [TS]

01:33:01   about scaling and every store that they [TS]

01:33:05   have is level one pci DSS compliant it's [TS]

01:33:07   totally secure all you need john is [TS]

01:33:09   something to sell and we have it we have [TS]

01:33:11   something to sell visit Shopify com / 5 [TS]

01:33:15   by 5 listen to me you must [TS]

01:33:18   visit this URL or it does not help us it [TS]

01:33:21   does not help you Shopify calm / 5 by 5 [TS]

01:33:23   gets you three months for free check [TS]

01:33:27   them out today you're up in Toronto I [TS]

01:33:30   think somewhere in Canada speaking of [TS]

01:33:34   things to sell did you hit the limit on [TS]

01:33:36   this survey I hit your limit and I and I [TS]

01:33:39   went back and I used my old my old [TS]

01:33:40   friends woo foo where I do all of our [TS]

01:33:42   feedback forms and everything else I [TS]

01:33:44   went to my old friends at whoa foo and I [TS]

01:33:46   made a brand the same report brand new [TS]

01:33:48   report now with no limits because I have [TS]

01:33:53   like a super deluxe professional account [TS]

01:33:56   with woo foo and I should have just made [TS]

01:33:57   it their first but you know what i [TS]

01:33:58   thought i would be kind and I thought [TS]

01:33:59   that I would use the same report survey [TS]

01:34:02   thing that you used when you did your [TS]

01:34:03   journey survey I worked well for me for [TS]

01:34:05   journey was unlimited when I did it I [TS]

01:34:07   don't know maybe they knew it was me and [TS]

01:34:09   they limited it but it was limited [TS]

01:34:11   apparently capped at 150 users and we [TS]

01:34:13   hit 100 votes and we hit 150 almost [TS]

01:34:16   immediately and that's why and so I went [TS]

01:34:19   back over to woo foo and put it up on [TS]

01:34:21   whoa foo and now i'm looking at looking [TS]

01:34:22   at the votes again so if you are [TS]

01:34:24   listening to this go go back and vote [TS]

01:34:27   again well your first vote does not [TS]

01:34:28   count well you can add those votes into [TS]

01:34:31   the total no all right well I was just [TS]

01:34:33   gonna say you can make them check boxes [TS]

01:34:34   instead of ritual because some people in [TS]

01:34:36   a chat room were saying they were two of [TS]

01:34:37   them but I'm not good do too I'm just [TS]

01:34:40   gonna do what I hear if you're going to [TS]

01:34:41   wrestle control away from from what you [TS]

01:34:45   know having to do one then I will just [TS]

01:34:48   do want one it's fine well some other [TS]

01:34:50   people have said they want mugs would [TS]

01:34:54   you would you do a mug uh yeah same same [TS]

01:34:57   list of graphics probably right okay but [TS]

01:34:59   I'm gonna do I we do one design no [TS]

01:35:02   that's all we're gonna do cuz it could [TS]

01:35:03   be a different design for the shirt in [TS]

01:35:04   the mug if you you know whatever see I [TS]

01:35:07   for the mug I would have your face and [TS]

01:35:09   underneath it I would just have it say [TS]

01:35:10   like an animal had he just laughed in [TS]

01:35:14   the background so that's it that's [TS]

01:35:15   thumbs up i don't know i'll tell you [TS]

01:35:17   what you picked a shirt i'll pick the [TS]

01:35:19   mug may I listen that may I license your [TS]

01:35:23   likeness and then hypercritical name if [TS]

01:35:25   you don't agree with what I'm doing Kyle [TS]

01:35:26   license and you'll just get a royalty [TS]

01:35:28   I'm not there anything I will talk about [TS]

01:35:31   this after all right all right all right [TS]

01:35:33   but right now I just want to quick [TS]

01:35:34   update 47.3 7% want just hypercritical [TS]

01:35:39   39.4 7% want Syracuse avatar plus there [TS]

01:35:43   are many things wrong with this shirt [TS]

01:35:44   and the Syracuse avatar plus [TS]

01:35:46   hypercritical as you anticipated is a [TS]

01:35:48   mere thirteen percent 190 votes [TS]

01:35:50   reporting that's like the Ralph Nader of [TS]

01:35:52   this thing it's a who is it pulling [TS]

01:35:54   votes from I think it's pronounced nadir [TS]

01:35:57   all right uh final I guess final my [TS]

01:36:03   final thing last time like ever Tim Cook [TS]

01:36:06   in the news not the last topic ever be [TS]

01:36:09   topic I like you almost let it go no ah [TS]

01:36:12   this this is also old news I guess is [TS]

01:36:15   from a week ago or so on the 11th yeah [TS]

01:36:19   that's what this link says Tim Cook was [TS]

01:36:20   interviewed well that what was the name [TS]

01:36:23   of that show Rock Center radisson Ryan [TS]

01:36:25   Williams uh which is an American TV [TS]

01:36:28   program and it was also a Business Week [TS]

01:36:31   interview I which was thought it's a lot [TS]

01:36:35   of the same ground cover but a text [TS]

01:36:36   version if you don't watch Brian [TS]

01:36:37   Williams in a video with some silly [TS]

01:36:39   things in it and I watched both these [TS]

01:36:42   things and read the interview they be [TS]

01:36:44   video interviews two parts so I'll be in [TS]

01:36:46   the show notes and so first thing to say [TS]

01:36:51   about Tim Cook being in the news is that [TS]

01:36:53   it's not the steve jobs never did things [TS]

01:36:57   like this cuz he did he did publicity [TS]

01:36:58   unlike these same news shows and stuff [TS]

01:37:01   like when a new product was announced [TS]

01:37:02   that have some little segment that we [TS]

01:37:04   talked to steve jobs in an apple store [TS]

01:37:05   and he'd be telling you how this great [TS]

01:37:08   new you know ipod is really important or [TS]

01:37:10   he may be be talking about the stores [TS]

01:37:12   themselves and saying we're opening the [TS]

01:37:13   store like he would do news segments for [TS]

01:37:15   the national news but these these type [TS]

01:37:17   of things uh but in general when he did [TS]

01:37:22   stuff like that he was acting as a [TS]

01:37:24   spokesman for the company to talk about [TS]

01:37:26   a new product like it was it seemed like [TS]

01:37:29   to me that it was more on on apple's [TS]

01:37:32   terms like we are using you national [TS]

01:37:34   media to promote the product that we've [TS]

01:37:36   just created uh and we'll talk to you [TS]

01:37:39   for a couple of segments on camera or an [TS]

01:37:42   interview to talk about the product or [TS]

01:37:43   whatever especially video like is his [TS]

01:37:45   steve jobs would be you can get quotes [TS]

01:37:47   from him maybe you know if you're the [TS]

01:37:50   wall street journal in new york times [TS]

01:37:51   and stuff like that uh but this one was [TS]

01:37:53   more than like cuz apple didn't have a [TS]

01:37:56   product to announce like yes they had [TS]

01:37:57   previous announcements that were close [TS]

01:37:59   to the date but it wasn't like this was [TS]

01:38:00   a promotional campaign for the ipad mini [TS]

01:38:02   or anything like that this was more like [TS]

01:38:06   we're gonna get to talk to Tim Cook that [TS]

01:38:08   got like personally this guy we're going [TS]

01:38:10   it's just you know Tim Cook's coming out [TS]

01:38:12   party to the national media yeah and [TS]

01:38:14   this is not about Apple this is about [TS]

01:38:16   this guy and we're gonna talk to him [TS]

01:38:18   we're gonna interview him it wasn't a [TS]

01:38:19   Barbara Walters interview where he tries [TS]

01:38:20   to you know barber also tries to make [TS]

01:38:22   Tim Cook cry right it's not bad but it [TS]

01:38:24   was just close it was much closer to [TS]

01:38:25   that than any Steve Jobs thing had come [TS]

01:38:27   in like the modern you know Apple error [TS]

01:38:29   it sure people wanted to talk to Steve [TS]

01:38:32   Jobs my stuff all the time and close to [TS]

01:38:33   really got to that was like the all [TS]

01:38:34   things D things where he'd sit down and [TS]

01:38:36   talk to Walt Mossberg when I won but [TS]

01:38:39   even then he was still not to talk about [TS]

01:38:40   Apple but this is like well that's [TS]

01:38:42   learning about this Tim Cook fellow what [TS]

01:38:43   makes him tick and of course Tim Cook [TS]

01:38:45   was there to talk about let's talk about [TS]

01:38:47   the company Apple and stuff like that [TS]

01:38:48   but it was much you know much more of a [TS]

01:38:51   personal interview then than expected [TS]

01:38:54   and was not on Tim Cook's terms it was [TS]

01:38:56   almost as if you get the feeling that uh [TS]

01:38:58   this was something that either apple or [TS]

01:39:01   Tim Cook are both felt like they needed [TS]

01:39:02   to do to help shore up apples image [TS]

01:39:06   address concerns about it was it was [TS]

01:39:08   kind of a a goodwill tour for Apple [TS]

01:39:13   saying you know there may have been some [TS]

01:39:15   bad things in the press recently about [TS]

01:39:17   the map stuff and in the past we had [TS]

01:39:19   stuff about the China labor stuff where [TS]

01:39:21   he talked to the press again at that [TS]

01:39:22   point it was like not damage control but [TS]

01:39:25   there was a certain angle to it's like [TS]

01:39:27   okay we'll give you access to this guy [TS]

01:39:29   who is fairly private and you could talk [TS]

01:39:31   to him for an extended period of time [TS]

01:39:32   about whatever you want and of course [TS]

01:39:34   I'll just try to turn to apple or [TS]

01:39:35   whatever and we'll use that opportunity [TS]

01:39:36   to try to change some negative images [TS]

01:39:41   about us and this you know this lets Tim [TS]

01:39:46   Cook sort of start to better define his [TS]

01:39:49   era same thing with the exec shuffle [TS]

01:39:50   like when we had the show we're talking [TS]

01:39:51   about these I [TS]

01:39:52   shuffle and getting rid of Forrestal and [TS]

01:39:53   brown and stuff like that like here's [TS]

01:39:55   Tim Cook defining Sarah that was [TS]

01:39:56   internally now here's the outward-facing [TS]

01:39:58   manifestation of that Here I am Tim Cook [TS]

01:40:00   i'm talking to you the American people [TS]

01:40:01   about Apple I'm going to tell you what I [TS]

01:40:03   think is great about us i'm going to [TS]

01:40:04   tell you that I'm gonna say things like [TS]

01:40:05   we screwed up on maps and be honest and [TS]

01:40:07   up front like it's like exchanging axe [TS]

01:40:10   personal access to the the news media [TS]

01:40:14   and what Apple gets out of it is an [TS]

01:40:16   opportunity to sort of explain itself to [TS]

01:40:19   the world which ah this I think this [TS]

01:40:22   used to happen more when Steve Jobs [TS]

01:40:24   first came back and he had to say look [TS]

01:40:25   apples not going out of business right [TS]

01:40:27   why then nobody cared back then they're [TS]

01:40:28   let go some some of the Steve Jobs guy [TS]

01:40:30   wants to talk about Apple whatever but [TS]

01:40:31   now like all eyes are on Apple and it's [TS]

01:40:33   a different you know a different [TS]

01:40:35   environment now if you are listening to [TS]

01:40:37   the show we're following apple news it [TS]

01:40:39   was nothing we almost nothing in these [TS]

01:40:41   Tim Cook interviews that you didn't [TS]

01:40:42   already know like we'd heard all the [TS]

01:40:43   stuff before both direct quotes from him [TS]

01:40:45   and him on stage but if you don't follow [TS]

01:40:47   the Apple news is the first time you [TS]

01:40:48   even knew that Tim Cook was the CEO of [TS]

01:40:49   Apple when you saw it on you know your [TS]

01:40:52   rockecenter show and Brian Williams said [TS]

01:40:53   oh I didn't know that two runs applebees [TS]

01:40:56   days right so it really is not talking [TS]

01:40:59   to us it's talking to the mass market [TS]

01:41:00   doesn't really sing so it makes sense [TS]

01:41:01   that Tim Cook just going over the same [TS]

01:41:03   territory we've heard him go over before [TS]

01:41:04   ah but speaking of that territory [TS]

01:41:08   there's a few good links on that topic [TS]

01:41:09   that came out fairly recently one is [TS]

01:41:11   from Michael op AK rands who has the [TS]

01:41:13   rands in repose website I thought you [TS]

01:41:16   weren't supposed to reveal his true [TS]

01:41:17   identity you can google for I know I [TS]

01:41:20   thought it was explode I thought we [TS]

01:41:21   weren't supposed to revealing he's got a [TS]

01:41:23   Wikipedia page for crying Alice thought [TS]

01:41:25   was a secret I'm saying it's not a [TS]

01:41:27   secret how can it be a secretive it's [TS]

01:41:28   gonna be a secret very secretive it's [TS]

01:41:31   actually under ran so you do like Wicca [TS]

01:41:33   yet zoe has a book out there too yeah oh [TS]

01:41:36   it's not a secret he's out it was a [TS]

01:41:38   secret at one time I think oh I don't [TS]

01:41:42   remember when I change but anyway the [TS]

01:41:43   title of this essay on his blog is [TS]

01:41:45   called innovation is a fight uh and it's [TS]

01:41:48   addressing like the executive shuffle [TS]

01:41:49   and his views on it and here's a excerpt [TS]

01:41:53   from the bottom but I he's talking about [TS]

01:41:54   out you know how you know the title says [TS]

01:41:57   double innovation is a fight and he says [TS]

01:41:58   as someone who spends much of his time [TS]

01:42:00   figure out how to get teams to work [TS]

01:42:01   together the premium on placing on [TS]

01:42:03   volatility might seem odd I believe [TS]

01:42:05   Apple benefit [TS]

01:42:06   greatly from having a large table [TS]

01:42:07   operational team that consistently in [TS]

01:42:09   steadily gets a word that I can't stand [TS]

01:42:11   they are done but I also believe that in [TS]

01:42:14   order to maintain its edge Apple needs a [TS]

01:42:15   group of disruptors love him or hate him [TS]

01:42:17   Scott's forestall departure makes abba [TS]

01:42:19   cut Scott forrestal's departure makes [TS]

01:42:21   apple a more stable company I wonder if [TS]

01:42:24   that's how it begins it meaning like [TS]

01:42:26   apples fall like so he's saying like you [TS]

01:42:28   need some sort of amount of internal [TS]

01:42:29   conflict and disruption to continue [TS]

01:42:31   innovating and whether you like Scott [TS]

01:42:34   Forstall or not he surely was causing [TS]

01:42:36   internal tension and conflict you know [TS]

01:42:38   and that is saying this as I is a [TS]

01:42:41   necessary component of innovation like [TS]

01:42:43   you can't you know he says it might make [TS]

01:42:45   for a more stable company and when I [TS]

01:42:47   read that I thought of like the old saw [TS]

01:42:48   that stable you know in biology is a [TS]

01:42:51   euphemism for dead because anything [TS]

01:42:52   that's stable anything it's not changing [TS]

01:42:54   might as well be dead and that's the [TS]

01:42:55   danger like you know what's gonna bring [TS]

01:42:57   Apple down is it going to be bad [TS]

01:42:59   decisions are just going to be you know [TS]

01:43:00   too much stability and conservatism so [TS]

01:43:02   by removing Forrestal which was this [TS]

01:43:04   wild card and the source of tension and [TS]

01:43:06   drama and everything perhaps that makes [TS]

01:43:09   apple weaker because you need some [TS]

01:43:10   minimum amount of tension inside the [TS]

01:43:12   company to get stuff done and [TS]

01:43:14   counterpoint to that is their article [TS]

01:43:16   posted by Jason Snell just today [TS]

01:43:17   entitled for Apple change could be a [TS]

01:43:20   good sign and he links to the reins and [TS]

01:43:23   repose thing which he's providing [TS]

01:43:25   counterpoint to and he says this about [TS]

01:43:29   after like nothing this is when I first [TS]

01:43:32   heard word of forestalls departure the [TS]

01:43:34   first thing I thought of was something [TS]

01:43:35   Steve Jobs himself said and he gives a [TS]

01:43:37   quote from Steve Jobs Stanford [TS]

01:43:39   commencement address in 2005 it's this [TS]

01:43:42   bit death is very likely the single best [TS]

01:43:45   invention of life it's life's change [TS]

01:43:47   agent it clears out the old to make way [TS]

01:43:49   for the new right now the new is you [TS]

01:43:51   he's talking to the audience and the [TS]

01:43:52   commencement address but someday not too [TS]

01:43:54   long from now you'll be gradually become [TS]

01:43:56   the old and be cleared away sorry to be [TS]

01:43:58   dramatic but it's quite true hmm so [TS]

01:44:00   Snell's take on it is that you know you [TS]

01:44:05   know things change you can't another [TS]

01:44:10   form of stability is keeping the same [TS]

01:44:11   crew with same tensions over a long [TS]

01:44:13   period of time and like you know even [TS]

01:44:14   though doesn't sound like stability [TS]

01:44:16   because its fault on everything it oh [TS]

01:44:18   not [TS]

01:44:19   changing being afraid to make that [TS]

01:44:20   radical change in personnel is another [TS]

01:44:23   way that you can end up stagnating and [TS]

01:44:26   you know death is the single best [TS]

01:44:29   invention of life saying you need [TS]

01:44:30   something to come along and clear out [TS]

01:44:32   the old you know Steve Jobs is kind of [TS]

01:44:34   talking about himself there something [TS]

01:44:36   like some day I'm going to die in [TS]

01:44:37   someone else's got to take you over in [TS]

01:44:38   the same way you can't have the same [TS]

01:44:40   executive team forever uh it's good to [TS]

01:44:43   have some kind of turnover and you know [TS]

01:44:44   in this case it wasn't death but firing [TS]

01:44:47   but it's in the form of corporate death [TS]

01:44:49   that's a single best invention of apples [TS]

01:44:52   corporate life that they need to have [TS]

01:44:53   some turnover so uh I'm not gonna come [TS]

01:44:58   down on one side or the other I think [TS]

01:44:59   both of these points are equally valid I [TS]

01:45:01   think I personally don't know enough [TS]

01:45:02   about what's going on inside Apple to [TS]

01:45:05   know was this good or bad I'm inclined [TS]

01:45:08   to side with Jason overall given the [TS]

01:45:11   imperfect information because I think [TS]

01:45:16   four Sol's been there for a long time [TS]

01:45:18   and played a significant role and if the [TS]

01:45:21   things I hear about him causing [TS]

01:45:22   disruption internally are true it would [TS]

01:45:26   be difficult for me to imagine a radical [TS]

01:45:28   internal change happening when he's [TS]

01:45:31   still there and demanding to do exactly [TS]

01:45:32   the same things that he wanted to like [TS]

01:45:34   if he wants to have his little kingdom [TS]

01:45:35   and not collaborate and everything like [TS]

01:45:37   regardless of whether you think [TS]

01:45:38   collaboration or having Silas is the [TS]

01:45:40   right thing to do clearly apples been [TS]

01:45:41   doing it one way for a long time and I [TS]

01:45:42   think it's good to try a different way [TS]

01:45:44   and if he was standing in the way of [TS]

01:45:45   trying that different way then he needs [TS]

01:45:48   to go that's what Tim Cook said his [TS]

01:45:49   interview when asked about force tall [TS]

01:45:51   and proud he you know deflected as usual [TS]

01:45:53   and then said I've always believed in [TS]

01:45:54   collaboration i wish i had a Tim Cook [TS]

01:45:56   impression I can't I don't have a real [TS]

01:45:58   one does yet yeah he's is it from [TS]

01:46:00   Georgia or something or he's from the [TS]

01:46:02   south he's got a southern accent but [TS]

01:46:03   it's very tamp down anywhere says you [TS]

01:46:06   know I've always believed in [TS]

01:46:07   collaboration and it's not like a new [TS]

01:46:08   thing for me and you know we think this [TS]

01:46:10   is gonna help us you know that the hint [TS]

01:46:12   is like he was not a team player he was [TS]

01:46:13   not willing to collaborate or whatever [TS]

01:46:15   he come out and say this but this is the [TS]

01:46:16   implication uh and him saying it's not a [TS]

01:46:19   new thing is kind of like saying look [TS]

01:46:20   when I took over I wanted everyone to [TS]

01:46:23   collaborate and I was already frustrated [TS]

01:46:24   with the fact that these guys couldn't [TS]

01:46:26   collaborate cuz they were fighting with [TS]

01:46:27   each other but I gave it a try but they [TS]

01:46:29   just couldn't work it out you know what [TS]

01:46:30   this is the last straw and I said he has [TS]

01:46:31   to go so that's what it came down [TS]

01:46:33   seems like healthy dynamic to me that [TS]

01:46:35   like he was willing to it was wasn't [TS]

01:46:37   immediately coming in and firing [TS]

01:46:39   everybody and putting a stamp and [TS]

01:46:40   everything this is the egomaniac but at [TS]

01:46:41   the same time he's like look I have a [TS]

01:46:44   different philosophy about these things [TS]

01:46:45   that Steve Jobs did and the way I want [TS]

01:46:47   things to work is more collaborative and [TS]

01:46:48   if this guys getting in the way then [TS]

01:46:50   he's got to go and then brow it which he [TS]

01:46:51   didn't address at all in the interview [TS]

01:46:52   which is kind of a shame the exhalation [TS]

01:46:54   sure that would have been good old Steve [TS]

01:46:56   Jobs explanation that we've heard on [TS]

01:46:58   past shows what can I say I hired the [TS]

01:47:00   wrong guy yep you did and then you fired [TS]

01:47:02   them Tim so I guess it's better than [TS]

01:47:03   nothing but next time don't hire the [TS]

01:47:04   wrong guy maybe and the final the only [TS]

01:47:09   new pieces of information I really new [TS]

01:47:11   but like a criminology or is that a [TS]

01:47:13   thing where you're you're hanging on [TS]

01:47:14   every word that uh you read that read [TS]

01:47:17   the papers and uh what does criminology [TS]

01:47:21   is is that where you're looking at [TS]

01:47:22   communications between people and soviet [TS]

01:47:24   russia trying to figure out what's [TS]

01:47:25   really going on based on these you know [TS]

01:47:26   subtle moves that you see in these [TS]

01:47:28   internal memos that's why i think that [TS]

01:47:30   it's hold on to me i'm opening it in [TS]

01:47:32   wikipedia okay criminology is a study [TS]

01:47:34   and analysis of the politics and [TS]

01:47:35   policies of communist states and [TS]

01:47:37   especially those the Soviet Union terms [TS]

01:47:38   some overlap with Soviet ology which [TS]

01:47:40   refers to the study of Soviet society as [TS]

01:47:42   a whole the term is named after the [TS]

01:47:44   Kremlin seat of today's Russian and then [TS]

01:47:46   soviet government criminologists [TS]

01:47:47   referred to academic media and [TS]

01:47:49   commentary experts who specialize in the [TS]

01:47:51   study of criminology it's sometimes used [TS]

01:47:53   sweepingly to describe Western scholars [TS]

01:47:55   who research issues of where specialize [TS]

01:47:57   in Russian or Soviet law pizza box got [TS]

01:48:00   it in the chat room people in standing [TS]

01:48:01   next to Stalin where you'd see like who [TS]

01:48:03   was standing next to Stalin and how in [TS]

01:48:04   favor they were and like the next [TS]

01:48:06   picture there are four guys away and [TS]

01:48:07   you're like oh it must have been a [TS]

01:48:08   falling out there like that reality so [TS]

01:48:10   we're seemingly insignificant details [TS]

01:48:13   but they're all we have to go on and we [TS]

01:48:14   hang on them and so this one is one of [TS]

01:48:16   those things is the one piece of [TS]

01:48:17   significant information out of the [TS]

01:48:19   interviews when asked about television [TS]

01:48:21   Tim Cook said we haven't this is an area [TS]

01:48:25   of intent quote intense interest unquote [TS]

01:48:27   for Apple uh and why does that make a [TS]

01:48:30   difference housing he said the same [TS]

01:48:31   thing 50 times all but he used slightly [TS]

01:48:33   different words this time he said this [TS]

01:48:35   is an area we're looking into this is an [TS]

01:48:37   area that's important to us now they [TS]

01:48:38   have intense interest which is different [TS]

01:48:40   than you know that's that's why i was [TS]

01:48:43   thinking criminology cuz like all he [TS]

01:48:44   said intense interest that's totally [TS]

01:48:45   different [TS]

01:48:46   you know they are slowly slowly ramping [TS]

01:48:49   up the rhetoric on television of saying [TS]

01:48:51   like oh we're kind of looking into it or [TS]

01:48:53   we're very interested in this area now [TS]

01:48:54   the interest is intense then it's [TS]

01:48:56   intense it's not just regular interest [TS]

01:48:58   and so uh yeah we don't know what [TS]

01:49:01   they're doing TV but they are not [TS]

01:49:04   backing off on the rhetoric and they're [TS]

01:49:05   not dropping it there in fact cranking [TS]

01:49:08   it up still no actual information about [TS]

01:49:09   what like they're gonna do or anything [TS]

01:49:10   like that but uh there you have it I [TS]

01:49:13   don't have in mind to recap the TV thing [TS]

01:49:16   you know the very first show we talked [TS]

01:49:18   about television it's fitting towards [TS]

01:49:19   the end we're gonna talk about it again [TS]

01:49:20   but back in two thousand eight at the [TS]

01:49:25   All Things D conference d eight [TS]

01:49:26   conference steve jobs in one of his rare [TS]

01:49:29   extended introducing out with walt [TS]

01:49:31   burning took questions in the audience [TS]

01:49:32   too and some of the audience asked about [TS]

01:49:33   television and he gave an answer that [TS]

01:49:35   basically said and in most the most [TS]

01:49:39   direct manner you could possibly imagine [TS]

01:49:40   steve jobs ever saying anything about [TS]

01:49:42   future apple products is that Apple does [TS]

01:49:44   not want to make the omnivorous box that [TS]

01:49:46   I want right the omnivorous box would be [TS]

01:49:49   a box that apple would make that would [TS]

01:49:50   sit in front of all the other crap you [TS]

01:49:52   have in your house and sort of unify it [TS]

01:49:54   like that box would figure out okay I'll [TS]

01:49:56   figure out what kind of cable you have [TS]

01:49:57   and if you have a DVR and and of what [TS]

01:50:00   premium channels you get if you have [TS]

01:50:02   pay-per-view and I'll just unify it all [TS]

01:50:03   together and I'll you don't have to [TS]

01:50:05   worry about old ugly detail I'll figure [TS]

01:50:06   it all out and I'll provide you one [TS]

01:50:08   beautiful simplified Apple interface [TS]

01:50:10   your entire world and we will do the [TS]

01:50:12   super duper hard work to figure out all [TS]

01:50:14   this crap and yes I know everyone has [TS]

01:50:15   different cable services everyone has [TS]

01:50:17   different boxes and different DVRs and [TS]

01:50:19   different televisions and different [TS]

01:50:20   their subscribe to netflix are not like [TS]

01:50:21   we'll figure it out that's the [TS]

01:50:23   omnivorous box that I want like [TS]

01:50:25   competently made hardware not like TiVo [TS]

01:50:27   competently made software again not like [TS]

01:50:29   Devo with a beautiful Apple interface [TS]

01:50:31   they would make sense of the rat's nest [TS]

01:50:33   of crap thats hanging off of my TV but [TS]

01:50:35   above that Steve Jobs said no we are not [TS]

01:50:37   interested in making that box it's a [TS]

01:50:38   loser you can't make money on it it's [TS]

01:50:40   like you know it's a sucker's bet you [TS]

01:50:43   can't actually be done competently [TS]

01:50:44   Google TV on google said neyo hand will [TS]

01:50:47   try to do that in google TV is trying to [TS]

01:50:49   do this they're trying to be the [TS]

01:50:50   omnivorous box and mostly failing so [TS]

01:50:52   maybe Steve Jobs just write that as a [TS]

01:50:54   sucker's bet and you [TS]

01:50:55   it seems tempting wife we can make that [TS]

01:50:57   thing or be beautiful really that's not [TS]

01:50:58   the way to do it so uh I know Steve Jobs [TS]

01:51:01   isn't running the company anymore but [TS]

01:51:03   that was apples most clearly stated [TS]

01:51:05   position on televisions like we are not [TS]

01:51:07   going to do that thing even though I [TS]

01:51:08   want it doesn't matter apple says nope [TS]

01:51:10   we're not doing that so if it's not [TS]

01:51:12   gonna be another layer it was not gonna [TS]

01:51:14   be another thing you put in front of all [TS]

01:51:15   the crap that's already there it has to [TS]

01:51:17   be something that replaces or removes [TS]

01:51:19   her obviates the need for one or more of [TS]

01:51:21   the other stupid layers that are dealing [TS]

01:51:23   with TV and so that's what we've all [TS]

01:51:26   been waiting for like you put that stake [TS]

01:51:27   in the ground we said okay well it's not [TS]

01:51:28   gonna be that so it's got to be like [TS]

01:51:30   take one of those things existing things [TS]

01:51:32   attached to TV and make it so you don't [TS]

01:51:34   need that anymore ah and that's really [TS]

01:51:36   hard to do due to the current business [TS]

01:51:38   models like the demands of content [TS]

01:51:40   owners and the contours have deals with [TS]

01:51:42   the various networks oh brother you know [TS]

01:51:44   are allowed their content to appear and [TS]

01:51:45   of course the infrastructure owners that [TS]

01:51:47   the cable companies that you want to use [TS]

01:51:49   our wires you know it's our rules and [TS]

01:51:52   they have deals with the content owners [TS]

01:51:54   but for packages and stuff like that [TS]

01:51:55   it's it's a big morass and so we're all [TS]

01:51:59   waking for Apple to break through that [TS]

01:52:02   big tangle of crap with a compelling [TS]

01:52:04   content deal or a compelling [TS]

01:52:06   infrastructure deal or both and it's not [TS]

01:52:08   a technology problem it is a business [TS]

01:52:10   problem and so that's why Tim Cook has [TS]

01:52:12   mostly just been talking about this [TS]

01:52:13   stuff because they are they ship the [TS]

01:52:14   Apple TV and stuff like that of the [TS]

01:52:15   thing holding them back is not their [TS]

01:52:16   inability to make some amazing new [TS]

01:52:18   hardware device or anything about it's [TS]

01:52:19   totally all those business deals all the [TS]

01:52:21   entrenched interests and all the things [TS]

01:52:23   they own cuz cable companies you know [TS]

01:52:24   have wires going to our houses an apple [TS]

01:52:26   doesn't and you know the the content [TS]

01:52:29   owners have television shows that people [TS]

01:52:30   want to watch an apple doesn't because [TS]

01:52:32   they don't make TV shows and so how can [TS]

01:52:34   Apple do anything in this area then not [TS]

01:52:35   gonna make the omnivorous boxes gonna [TS]

01:52:37   stand in front of those guys and they [TS]

01:52:38   want to replace them or supplant them or [TS]

01:52:40   wedge themselves into their business [TS]

01:52:42   model and they don't like it so we [TS]

01:52:44   continued to wait 100 shows have gone by [TS]

01:52:46   and no progress has been made in this [TS]

01:52:48   area for the people who think that [TS]

01:52:50   everything Apple you know there's [TS]

01:52:52   nothing new from apple they made their [TS]

01:52:53   phone they made their tablet you know [TS]

01:52:55   they made a new operating system there's [TS]

01:52:58   nothing new it's gonna come from Apple [TS]

01:53:00   this I don't know this is gonna be the [TS]

01:53:01   last one but this is surely the next one [TS]

01:53:03   in a hundred shows hypercritical almost [TS]

01:53:05   a hundred shows it has not happened yet [TS]

01:53:07   so [TS]

01:53:08   shame but it's an area of intense [TS]

01:53:09   interest and I remain intensely [TS]

01:53:12   interested but you're on you're on board [TS]

01:53:15   with this when they you you it sounds [TS]

01:53:18   like you're optimistic [TS]

01:53:18   uncharacteristically optimistic well [TS]

01:53:22   they keep cranking up there the public [TS]

01:53:24   statements like what why keep you know [TS]

01:53:28   that's not the apples way to you know [TS]

01:53:30   like what when the ipad was coming they [TS]

01:53:32   didn't hint for like three years or [TS]

01:53:34   think we're really looking into tablets [TS]

01:53:36   we have an intense interest in in touch [TS]

01:53:38   screen devices bigger than an iphone [TS]

01:53:39   like they didn't do that everyone else [TS]

01:53:41   thought they were gonna make a tablet [TS]

01:53:42   any time you asked Apple by the tablet [TS]

01:53:44   they would say we don't comment on [TS]

01:53:45   future products right but with a TV [TS]

01:53:46   thing it's like we're totally looking [TS]

01:53:48   into that area we're really interested [TS]

01:53:49   in TV are you making something then they [TS]

01:53:51   say oh we can't tell you anything about [TS]

01:53:52   we're making but we're totally [TS]

01:53:53   interested in TV yeah you know and [TS]

01:53:55   that's what's interesting is how this is [TS]

01:53:57   so different from you know before the [TS]

01:54:00   days of doing anything with iPhones you [TS]

01:54:02   know they were very anti iPhones and [TS]

01:54:05   then oh no one wants to read on you know [TS]

01:54:07   all of the all of the stuff that they [TS]

01:54:08   used to say to whether that was what [TS]

01:54:11   they believed no we know now that wasn't [TS]

01:54:13   what they believed it wasn't throwing [TS]

01:54:14   them off the scent like you were talking [TS]

01:54:15   about and and now they're actually [TS]

01:54:18   saying yeah we're interested in this but [TS]

01:54:19   you wonder how far off are we from the [TS]

01:54:23   real revolution in TV because listen I [TS]

01:54:27   you know that if I didn't believe and I [TS]

01:54:30   think you probably agree with me cuz I [TS]

01:54:31   know how many podcasts you listen to but [TS]

01:54:33   I believe that this is the future of the [TS]

01:54:36   way that people will consume their audio [TS]

01:54:38   stuff body i believe it's podcasting [TS]

01:54:41   it's it's certainly not somebody's going [TS]

01:54:43   to turn on a radio and tuna dial that's [TS]

01:54:45   not the future of anything the future is [TS]

01:54:48   people listening to the things that are [TS]

01:54:51   interesting to them when they would like [TS]

01:54:53   to listen to those things wherever they [TS]

01:54:55   happen to be that's that's the future of [TS]

01:54:58   the way people listen and people will [TS]

01:55:00   always listen to audio stuff because [TS]

01:55:02   it's a wonderful secondary activity you [TS]

01:55:04   can listen while you're walking your dog [TS]

01:55:06   or at the gym you can listen to when [TS]

01:55:08   your roommate is watching something on [TS]

01:55:10   TV that's stupid you can listen to while [TS]

01:55:13   you're falling asleep whatever while [TS]