207: Selling Hot Dogs on a Stick
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I just for the first time in awhile
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picked up my iphone 5s had an outfit for
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overcast testing this steak is a waffle
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time it's so good like you tried tried
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to accomplishing anything that you
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you're like someone who were trying not
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to mention it but whatever the last
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thing that you know it's like that the
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most impression on you
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oh god oh god no I mean yeah it's a kind
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of thing like i was doing some testing
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if you did a few days ago and that's why
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i just picked him out move it out of the
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ways we could put the show and it just
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feels so good when i pick it up and like
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man I'm it looks so good I wish phones
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could still look that good and still
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feel like go to my hand but then i
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actually use it to do my tests I'm just
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like man this is such a toy this is
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social offices but I've actually I've
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honestly been thinking like okay so my
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my phone is continuing to not be able to
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make phone calls reliably this it since
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i since day one
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both mine and tips iphone sevens have
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been very frequently exhibited the exact
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same problem of the microphone cuts out
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during phone call so that the other
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person can't hear us for like 10 seconds
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or four consecutive at a time often
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resulting in them saying hello until the
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hang-ups it and were screaming we're
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here we're here we're here and they just
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hang up after a while cos you know
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usually doesn't recover and it's you
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know you say you might think you're
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never on the phone
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oh I never never take phone calls you
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know I use apps on my phone time you'd
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be surprised how many times a phone call
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become something important even in a
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lifestyle like this simple things like
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when your credit card gets flagged for
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fraud and you have to call them and
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explain it and they hang up on you in
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the middle because they say I'm sorry it
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seems like no one here anymore we have
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to hang up anyway so I've been thinking
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about maybe trying a plus
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while I get this phone fixed Oh
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boom but I don't know I i just keep
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walking because like the camera on it is
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so good even though it's not that great
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a little light but I don't know I i use
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my phone so much and so often i wish the
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screen was bigger but when i do have the
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plus for like a week here there
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I'm just like oh this is so unwieldy in
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my hand I hate holding it I like it so
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it's easy and anyway that's that's the
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current waffle but it's not a very
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serious waffle yet maybe Michael work on
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me for a couple of weeks and we'll see
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but probably not probably just wait for
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the next one can we not put this in the
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show because i want to hear Mike slip
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after after it's inevitably released and
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then he start celebrating on you
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offering again
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also I take issue with something you
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said a minute ago the 5s unquestionably
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feels amazing in a hand
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oh my god it feels so good in the hand
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but I actually stand by my earlier
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assessment that this iphone 7 matte
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black that I have my hands while
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unquestionably slippier than the most
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slippery soap that you've ever held it
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is aesthetically my favorite iphone have
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ever used which is unfortunate because
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it is like holding a bar of soap but god
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I think this thing is beautiful that
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doesn't mean you have to agree but this
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is my favorite phone of all the iphones
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I've owned purely visually the on the
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phone sighs thing the air pods are
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giving me a a little bit of relief from
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the excessive size of the six side which
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is only size of what i have but it's
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obviously bigger than the plus R naught
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plus the the ipod touches i used to use
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remember i said when i first got the air
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pods that the clicker thing on my wired
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headphones was beating them in the
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kitchen while the airports have made a
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comeback because they allow me to put my
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phone down someplace else
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and not have it in my pocket wouldn't
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think it would make a difference when
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I'm going around the kitchen and cooking
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but when you're cooking in the kitchen
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occasional you have to bend down to get
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like a pot out of a low thing or
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whatever and no matter which pocket I
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put my phone in it's just big enough to
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be uncomfortable when I bend down and I
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feel like I'm either bending my phone or
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it's just you know I don't know just but
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nice not to have it there are you know
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it's just
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anyway I feel better life for my phone
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down you know on a side table in the
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other room and then just walk around the
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kitchen with my airports are probably
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back in the house now
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hey goes to show that I would never
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trade down this for the smaller size no
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matter how good it feels in the hand
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because it like Marco said you don't
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just hold the thing it's not it's not a
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worry stone that you're just rubbing
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your hand you actually look at it and
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touch the screen and for looking and
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touching the screen on a bigger screen
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so i have one but I do like a good at
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the airport for letting me keep my phone
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away from myself while listening to
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audio i I'm just I'm so torn because
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whenever i am using it i want a bigger
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screen but whenever I'm holding it I
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want a smaller phone and you talk about
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the 5s but no i'm talking about the
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middle of the 4.7 inch size
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oh I'm never happy with this size but
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I'm also not happy with any of the other
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ones so i picked the one of the middle
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that's kind of mediocre at everything
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and I am I guess least at least unhappy
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but the but I don't know this is why i'm
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hoping so much that the next industrial
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design of the phone puts a larger screen
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smaller bodies like that's I would love
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so much you have the size screen the
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plus has but in something that isn't
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quite as much bigger than the plus I you
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know any any reduction in size and
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probably enough to push me over the edge
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even if it's a small reduction just like
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fine like and i don't i'm not talking
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about thickness you know that as as you
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know from ever listening to me complain
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about anything ever
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I don't care that much about thickness
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it in the iphones kids more about the
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footprint the dimensions because that's
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what makes it awkward in the hand and an
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awkward in my pocket the thickness
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itself is is not that important to me so
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I'm really really hoping the next one
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does something like that but I don't
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know this they keep selling so many of
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these I don't ever change it
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speaking of topical things
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so i have a question if the next iphone
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let's let's just assume it's called an
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iphone eat i'm not saying that's what I
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expect let's just assume for this
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conversation that the next iPhone is the
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iphone aid and let's assume for the sake
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of conversation that it is approximately
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the same size as an iphone 7 physically
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speaking but the screen because of
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smaller bezels or John gazelles however
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is now roughly the size of a 7 plus i
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don't even care if that's like a
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possible physically just for the sake of
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discussion is Mike right if we also get
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these iphone aids that are physically
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the size that we've always used but the
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screen size is the size of a plus is
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Mike right yesterday is it is like the
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TARDIS where it's bigger on the inside
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masters go with that just go with now we
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just go with it is like what if what if
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you could have a bus but it was the size
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of a matchbox compliments your home
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precisely and getting shot know it for
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reference so i have all three phones
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that were talking about right here on my
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desk have been doing this testing and if
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you place the iphone 7 on top of a plus
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phone you can still see the size of the
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plus phone screen sticking out the left
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and right after that up i don't think he
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knows how big losses it's way bigger
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yeah it's a lot bigger
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so yeah that's it's not possible to
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shove the massive screen into the mid
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sized body it is possible to put the
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massive screen into a phone that is less
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massive it would still be a very large
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phone but it would be possible it would
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be more pleasant in the hand it would be
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a little bit smaller and I honestly I
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mean in the number three of us have ever
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asked about my knowledge correct me if
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I'm wrong spent any time with one of
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these like android curved screen edge
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mhm but but there are you know you can
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look at other phones on the market and
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they they have creative ways to shove
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large screens into at least narrower
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phones and maybe also shorter but
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narrower is usually the the more
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important one and i think i would agree
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with that in the hand narrower is kind
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of more important for whether you can
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reach things with your hand and how it
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fits how you hold it
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but man I just again any like the very
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slightest improvement in size of the big
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I'm getting it you won't be swayed by
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what they're probably going to do which
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is keep these the the seven form factor
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but pulling the margins on that likes
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the same size screen is the seven but
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smaller surround so basically it's
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making it in your hand feel closer to
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the five size you'd still go for the big
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giant phone with its margins pulled in
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as opposed to the the middle phone with
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the Martins pulled in so you're probably
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right that you know that is probably the
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kind of thing they would do like if they
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do one they would probably do both in
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with the same kind of treatment so the
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phone use described which is basically
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like the iphone 8 minus it would be
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really really great feeling in my hand
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however i would have the same problems I
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have with the current six which is 407
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with this design which is that I just
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keep wanting more screen space and and
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you know all the you know the biggest
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battery in the biggest camera although
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honestly truth be told I have been
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totally fine with the battery on the
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seven agreed and partly because i'm
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doing a lot of iOS development so it's
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plugged in a lot just turning the dick
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but but overall the battery from the
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seven is noticeably better than I wasn't
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a success for me in my real-world use it
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is a substantial difference and so the
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point now where like TIFF and I few
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years ago I ran a lightning cable
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between two segments of our couch so
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that we would just always be able to
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pull between to the cushions we would
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just be able to pull up a cable and plug
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your phone in car charger captions great
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idea and we recently had to replace the
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couch and I haven't even set up the new
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one yet with the charger cable because i
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really like we never really use it
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anymore because tips phone always has
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the giant battery BacPac on it and mine
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is always putting my computer all day
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and what i'm actually using it
[TS]
00:10:01
◼
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throughout you know they're outside
[TS]
00:10:03
◼
►
world like the battery is actually
[TS]
00:10:04
◼
►
better enough in the 7th the regular
[TS]
00:10:07
◼
►
size seven so that that is you know good
[TS]
00:10:10
◼
►
for them i'm i'm really happy about that
[TS]
00:10:12
◼
►
in in practice and and that's one of the
[TS]
00:10:14
◼
►
reasons why overall i am happier than i
[TS]
00:10:17
◼
►
thought i would be with seven
[TS]
00:10:18
◼
►
that being said I still want the bigger
[TS]
00:10:21
◼
►
screen and whatever the best camera
[TS]
00:10:23
◼
►
is hopefully the next one they can fit
[TS]
00:10:24
◼
►
two image stabilized cameras and
[TS]
00:10:27
◼
►
hopefully the zoomed in one is both
[TS]
00:10:28
◼
►
stabilized and not a meaningful the
[TS]
00:10:30
◼
►
smaller aperture so that would be nice
[TS]
00:10:33
◼
►
but i still do want like the best best
[TS]
00:10:36
◼
►
best of all that stuff because i use my
[TS]
00:10:37
◼
►
phone so heavily for so many things
[TS]
00:10:39
◼
►
throughout the day but our apple doesn't
[TS]
00:10:42
◼
►
make best of anything anymore i know
[TS]
00:10:44
◼
►
that's kind of fucking yeah you gotta
[TS]
00:10:46
◼
►
decide what what asterisks you're
[TS]
00:10:49
◼
►
willing to tolerate that but anyway to
[TS]
00:10:51
◼
►
answer question Jon I should probably I
[TS]
00:10:54
◼
►
should probably just go ahead and get
[TS]
00:10:55
◼
►
the big one next time assuming it is a
[TS]
00:10:57
◼
►
little bit smaller but i would the whole
[TS]
00:10:59
◼
►
time I would have it I would be waffling
[TS]
00:11:01
◼
►
the other direction so yeah you'll hear
[TS]
00:11:02
◼
►
about it
[TS]
00:11:03
◼
►
justjust wait about what about nine
[TS]
00:11:05
◼
►
months and you'll start hearing that is
[TS]
00:11:06
◼
►
like you will buy the bigger one you
[TS]
00:11:09
◼
►
will receive it you will use it for a
[TS]
00:11:10
◼
►
week and then you all then you will keep
[TS]
00:11:12
◼
►
it for testing purposes by a smaller one
[TS]
00:11:14
◼
►
and use it as your phone back maybe I
[TS]
00:11:17
◼
►
just I just want my wonderful seven that
[TS]
00:11:20
◼
►
I'm unreasonably happy with in other
[TS]
00:11:21
◼
►
ways i just wanted to make phone calls
[TS]
00:11:24
◼
►
it's kind of important it is that do you
[TS]
00:11:27
◼
►
think thats related to the Intel do you
[TS]
00:11:29
◼
►
have the Intel chip instead of the
[TS]
00:11:30
◼
►
Qualcomm on the radio i do that's that's
[TS]
00:11:33
◼
►
another thing so i do have a book every
[TS]
00:11:35
◼
►
I think AT&T sold phone i think i think
[TS]
00:11:39
◼
►
all of them except in the u.s. I think
[TS]
00:11:41
◼
►
all of them except the verizon one have
[TS]
00:11:43
◼
►
the Intel one that i thought id never
[TS]
00:11:45
◼
►
make phone calls from right exactly
[TS]
00:11:47
◼
►
so that is also one of my theories is
[TS]
00:11:49
◼
►
that if i said this in to get fixed and
[TS]
00:11:51
◼
►
i buy a new phone in the meantime I
[TS]
00:11:53
◼
►
would buy a verizon unlocked one and
[TS]
00:11:55
◼
►
then just maybe you know as if i get the
[TS]
00:11:57
◼
►
old one back then sell it or something i
[TS]
00:12:00
◼
►
don't know i just want to deal with that
[TS]
00:12:01
◼
►
this is why i haven't got it fixed yet
[TS]
00:12:03
◼
►
has been able to make phone calls while
[TS]
00:12:04
◼
►
since day one but I just like I need my
[TS]
00:12:07
◼
►
phone all the time
[TS]
00:12:08
◼
►
okay Evan there has been a time where I
[TS]
00:12:11
◼
►
want to like you know ship it back and
[TS]
00:12:13
◼
►
be without it for probably at least a
[TS]
00:12:14
◼
►
few days while Apple does whatever to it
[TS]
00:12:16
◼
►
and then it comes back and maybe isn't
[TS]
00:12:18
◼
►
fixed mine has been completely fine and
[TS]
00:12:21
◼
►
errands to the best of my knowledge have
[TS]
00:12:23
◼
►
both been completely fine since we've
[TS]
00:12:24
◼
►
got them are both on AT&T both on iphone
[TS]
00:12:26
◼
►
sevens and they've both been no problem
[TS]
00:12:29
◼
►
at all which i don't i'm not to say that
[TS]
00:12:31
◼
►
you know that's not to say that you're
[TS]
00:12:33
◼
►
wrong or anything obviously your
[TS]
00:12:34
◼
►
experiences your experience but
[TS]
00:12:36
◼
►
it's not a systemic issue with all the
[TS]
00:12:38
◼
►
Intel chips it would seem
[TS]
00:12:40
◼
►
yeah that's what I was wondering was
[TS]
00:12:41
◼
►
like I want this bug or something I'm
[TS]
00:12:42
◼
►
but by the way speaking of like how
[TS]
00:12:44
◼
►
often we use our phones i have my phone
[TS]
00:12:45
◼
►
right here and i can pull up how often I
[TS]
00:12:48
◼
►
it's all calls to send and receive their
[TS]
00:12:51
◼
►
just sent I'm going on the recent call
[TS]
00:12:53
◼
►
section in the all tab that's everything
[TS]
00:12:56
◼
►
I would think so so this is 2017 phone
[TS]
00:12:59
◼
►
calls for me one on the fifth from my
[TS]
00:13:03
◼
►
house spam call on the 12 spam call me
[TS]
00:13:06
◼
►
18 one on Thursday spam call on thursday
[TS]
00:13:10
◼
►
and then one today so that's everything
[TS]
00:13:14
◼
►
in 20 12 through three spam calls and
[TS]
00:13:17
◼
►
three legit calls in 2017 so far it's
[TS]
00:13:20
◼
►
februari don't use my phone I have 52
[TS]
00:13:23
◼
►
calls in 2017
[TS]
00:13:25
◼
►
yeah so you're you're feeling the pain
[TS]
00:13:27
◼
►
of a weird microphone a lot more than I
[TS]
00:13:29
◼
►
am you get this 32 33 34 35 36 8 4
[TS]
00:13:33
◼
►
screen but yeah it's it's somewhere
[TS]
00:13:36
◼
►
between 40 and 50 and and i'm using that
[TS]
00:13:38
◼
►
no more robust thing to like I don't
[TS]
00:13:39
◼
►
know it's I mean it I i'm using it and I
[TS]
00:13:42
◼
►
like the fact that it has caught some
[TS]
00:13:44
◼
►
but I don't like that if you still get
[TS]
00:13:47
◼
►
through
[TS]
00:13:47
◼
►
yeah so iphone 7 overall thumbs up but
[TS]
00:13:50
◼
►
for God's sake I want to make phone
[TS]
00:13:51
◼
►
calls reliably and number also thumbs-up
[TS]
00:13:55
◼
►
big big supporter of that now I tried a
[TS]
00:13:58
◼
►
lot of the call blocking things numero
[TS]
00:14:01
◼
►
was the best i think it's like two bucks
[TS]
00:14:03
◼
►
a month some kind of subscription price
[TS]
00:14:04
◼
►
but it's worth it
[TS]
00:14:05
◼
►
do it value well why would i would pay
[TS]
00:14:08
◼
►
more if it worked better and although i
[TS]
00:14:09
◼
►
still have high on here which was the
[TS]
00:14:11
◼
►
one I was using before which as you
[TS]
00:14:12
◼
►
point out marker like doesn't work as
[TS]
00:14:14
◼
►
annoying as evil because highlights you
[TS]
00:14:16
◼
►
look up numbers so when one of them gets
[TS]
00:14:19
◼
►
through and I don't answer it because
[TS]
00:14:21
◼
►
why would I I want to know is the spam
[TS]
00:14:23
◼
►
call and I can just you know go too high
[TS]
00:14:25
◼
►
and paste in the number it's as though
[TS]
00:14:26
◼
►
you 9 out of 10 people reported this is
[TS]
00:14:29
◼
►
spam and I know you know yeah I mean
[TS]
00:14:31
◼
►
like I i I've had no my Robo miss spam
[TS]
00:14:34
◼
►
calls a couple of times in the last few
[TS]
00:14:36
◼
►
days but overall it's been very solid
[TS]
00:14:39
◼
►
because when i'm not running a blocker
[TS]
00:14:41
◼
►
of some sort i get roughly wanted a
[TS]
00:14:45
◼
►
really yeah for the last couple years
[TS]
00:14:47
◼
►
I've gotten like almost wanted a maybe
[TS]
00:14:49
◼
►
maybe it's more like 45 a week so it's
[TS]
00:14:51
◼
►
like not quite one today but in that
[TS]
00:14:53
◼
►
ballpark and I had higher block 0 of
[TS]
00:14:56
◼
►
them ever i ran for like two months and
[TS]
00:14:58
◼
►
then i have i've had no robot now for a
[TS]
00:15:01
◼
►
couple of weeks and I have gotten i
[TS]
00:15:03
◼
►
think one or two in like two weeks or so
[TS]
00:15:07
◼
►
i'll put a link to Marco's article about
[TS]
00:15:09
◼
►
this in the show notes because it's hard
[TS]
00:15:11
◼
►
to understand the name of these things
[TS]
00:15:13
◼
►
we're saying hi present the word high
[TS]
00:15:15
◼
►
and then yeah short free for you hiyaa
[TS]
00:15:18
◼
►
and then Nomo robo is no more robocalls
[TS]
00:15:22
◼
►
but it's a no mor OBO all onward yeah
[TS]
00:15:25
◼
►
anyway like the blog post all the stuff
[TS]
00:15:26
◼
►
is linked it just sounds like we're
[TS]
00:15:28
◼
►
gonna force a made-up words but there's
[TS]
00:15:29
◼
►
a relapse
[TS]
00:15:31
◼
►
welcome to the happening it's like you
[TS]
00:15:33
◼
►
know web two point O site naming where
[TS]
00:15:35
◼
►
you had to like to spell everything
[TS]
00:15:37
◼
►
because it's LOL its it's like flickr
[TS]
00:15:39
◼
►
without the E and yeah I don't know who
[TS]
00:15:42
◼
►
also named sites like that
[TS]
00:15:44
◼
►
yeah who would then we respond to this
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00:15:47
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your order visit away travel.com / ATP
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and use promo code ATP during checkout
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they make incredibly smartly designed
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00:15:57
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luggage for the modern age so they have
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00:16:01
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three sizes that carry on the medium or
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00:16:03
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they use high-quality materials but at a
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00:16:06
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by cutting out the middleman and selling
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these are all made with premium German
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00:16:17
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it also has helpful conveniences like
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00:16:23
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360-degree spinning wheels for you can
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00:16:25
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maneuver it easily and also they have a
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00:16:27
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built-in laundry bag for your dirty
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00:16:28
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laundry so as you're out some out
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00:16:30
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somewhere you travel you get to know
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00:16:32
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your you wear clothes you stuff mr.
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00:16:34
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laundry back when you're done you don't
[TS]
00:16:35
◼
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have to like me like the pile of dirty
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00:16:36
◼
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clothes in the hotel or whatever that
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00:16:38
◼
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that's gross
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00:16:39
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use the built-in back it's so convenient
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00:16:40
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and you might have heard about it a
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00:16:42
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clinical teacher they have they have a
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00:16:44
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built-in battery in the carry-on model
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00:16:46
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so you can charge your cell phone your
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tablet readers anything powered by USB a
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00:16:51
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single charge of the away carry on will
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00:16:53
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charge your phone 5 times it's just so
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00:16:56
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smart why doesn't everyone do this they
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00:16:58
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are truly designed for the modern age
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00:17:00
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they also of course back it up they have
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00:17:02
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a lifetime warr
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00:17:03
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ah alright so let's start with some
[TS]
00:17:57
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follow-up if you can claim starting this
[TS]
00:17:59
◼
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late from most important piece of
[TS]
00:18:03
◼
►
follow-up that I think we have which is
[TS]
00:18:04
◼
►
not in the list which makes John oh so
[TS]
00:18:06
◼
►
happy when i go off off off schedule
[TS]
00:18:08
◼
►
like this
[TS]
00:18:09
◼
►
I've heard a lot of feedback about my
[TS]
00:18:11
◼
►
shower habits and i have heard one piece
[TS]
00:18:15
◼
►
is the feedback that has disagreed with
[TS]
00:18:17
◼
►
me and said I am a barbarian for
[TS]
00:18:20
◼
►
showering at night and overwhelming
[TS]
00:18:23
◼
►
amount of feedback
[TS]
00:18:24
◼
►
probably because we've we've been hiding
[TS]
00:18:26
◼
►
in the shadows for all these years
[TS]
00:18:27
◼
►
ashamed that are at our own peculiar
[TS]
00:18:30
◼
►
ways dozens of us doesn't doesn't sound
[TS]
00:18:33
◼
►
like something with an overwhelming
[TS]
00:18:34
◼
►
amount of feedback including many people
[TS]
00:18:36
◼
►
making that same reference i have said
[TS]
00:18:38
◼
►
it is absolutely the only way to go
[TS]
00:18:41
◼
►
you must shower at night it is
[TS]
00:18:42
◼
►
disgusting to shower during during the
[TS]
00:18:45
◼
►
morning time and many people wrote in to
[TS]
00:18:48
◼
►
say i wanted i should've kept notes but
[TS]
00:18:51
◼
►
i believe was Japan it's just culturally
[TS]
00:18:53
◼
►
the way they do it is to shower at night
[TS]
00:18:57
◼
►
forgive news like every country outside
[TS]
00:18:58
◼
►
the united states like how are
[TS]
00:19:00
◼
►
characterized the feedback was well
[TS]
00:19:02
◼
►
first of all still the vast majority of
[TS]
00:19:04
◼
►
the entire United States against kc and
[TS]
00:19:06
◼
►
they didn't write in because the silent
[TS]
00:19:07
◼
►
majority right probably true but
[TS]
00:19:09
◼
►
basically every other person wrote and
[TS]
00:19:11
◼
►
said in insert country that's not not
[TS]
00:19:13
◼
►
the United States everybody either
[TS]
00:19:15
◼
►
showers at night Sheriff
[TS]
00:19:17
◼
►
twice a day nobody wrote in from other
[TS]
00:19:18
◼
►
countries and said all we all shower in
[TS]
00:19:20
◼
►
the morning because maybe there's some
[TS]
00:19:21
◼
►
majority to but lots of people from many
[TS]
00:19:23
◼
►
different countries in Europe South
[TS]
00:19:24
◼
►
America Asia everywhere there are like
[TS]
00:19:27
◼
►
all we totally shower night but United
[TS]
00:19:28
◼
►
States nothing from them together okay
[TS]
00:19:30
◼
►
she's crazy and so they just let him be
[TS]
00:19:32
◼
►
there also were clear trends where
[TS]
00:19:35
◼
►
hotter countries would more often do it
[TS]
00:19:38
◼
►
and also it seemed more prevalent in
[TS]
00:19:40
◼
►
Asia other places
[TS]
00:19:41
◼
►
yeah there's some people point out the
[TS]
00:19:43
◼
►
farther you get from Europe the more
[TS]
00:19:44
◼
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showers people take someone who lives in
[TS]
00:19:48
◼
►
South America but ya know I'm hello
[TS]
00:19:52
◼
►
I didn't think it was anything up to
[TS]
00:19:54
◼
►
follow up and I think we thought we
[TS]
00:19:55
◼
►
covered all the bases but since Casey
[TS]
00:19:56
◼
►
insists on bringing out 10 here we go
[TS]
00:19:59
◼
►
one point that nobody brought out the
[TS]
00:20:01
◼
►
last time is like what i think is the
[TS]
00:20:03
◼
►
obvious reason which again was instated
[TS]
00:20:04
◼
►
because we all know cases the outlier
[TS]
00:20:06
◼
►
here that the people shower in the
[TS]
00:20:07
◼
►
morning is gets back to the the dilbert
[TS]
00:20:10
◼
►
comic strip with after your shower to
[TS]
00:20:11
◼
►
clean his object in your house right so
[TS]
00:20:13
◼
►
after your shower that's the claims
[TS]
00:20:14
◼
►
you're going to get you're just gonna
[TS]
00:20:15
◼
►
get sweaty or during the day if you
[TS]
00:20:17
◼
►
shower in the morning your interactions
[TS]
00:20:19
◼
►
with other people for your day for 925
[TS]
00:20:21
◼
►
day present you at the cleanest because
[TS]
00:20:24
◼
►
you go for maximal cleanness slowly
[TS]
00:20:26
◼
►
degrading until five o'clock right those
[TS]
00:20:28
◼
►
are the best hours you give them the
[TS]
00:20:29
◼
►
hours here with that you know you're
[TS]
00:20:31
◼
►
working with other people if you shower
[TS]
00:20:33
◼
►
at night
[TS]
00:20:34
◼
►
you've got a good solid eight hours
[TS]
00:20:35
◼
►
sweating your bed before you meet the
[TS]
00:20:37
◼
►
first person the next day for work so
[TS]
00:20:38
◼
►
that's the obvious morning shower thing
[TS]
00:20:40
◼
►
and I'm assuming that's why everybody in
[TS]
00:20:41
◼
►
America showers in the morning you know
[TS]
00:20:42
◼
►
John there's these magical devices
[TS]
00:20:44
◼
►
they're called air conditioners and you
[TS]
00:20:48
◼
►
can turn them on and conditions vehicles
[TS]
00:20:51
◼
►
no because no one sweats at night at the
[TS]
00:20:53
◼
►
room is the right temperature something
[TS]
00:20:55
◼
►
like that I have some bad news for you /
[TS]
00:20:58
◼
►
your wife as you age about night sweats
[TS]
00:21:04
◼
►
John I love having the old man on the
[TS]
00:21:07
◼
►
show to keep us keep us in check i love
[TS]
00:21:09
◼
►
how like this week like everyone else is
[TS]
00:21:11
◼
►
talking about apple earnings and we're
[TS]
00:21:13
◼
►
talking about showers again we'll get
[TS]
00:21:16
◼
►
that's just follow up in kc added this I
[TS]
00:21:18
◼
►
didn't have it
[TS]
00:21:18
◼
►
the notes case you wanted to bring it on
[TS]
00:21:20
◼
►
it's digging his own grave
[TS]
00:21:21
◼
►
john loves it when I just throw
[TS]
00:21:23
◼
►
something in at the last second chances
[TS]
00:21:25
◼
►
favorite also i'm going to rearrange the
[TS]
00:21:27
◼
►
show notes aspartame is a artificial
[TS]
00:21:29
◼
►
sweetener and Diet Coke not sucralose i
[TS]
00:21:31
◼
►
don't personally care whatever it is
[TS]
00:21:33
◼
►
it's freaking delicious and it was it
[TS]
00:21:35
◼
►
was mark over we got a wrong like
[TS]
00:21:37
◼
►
complaining about artificial sweeteners
[TS]
00:21:38
◼
►
I I knew exactly i knew that already but
[TS]
00:21:39
◼
►
it just it doesn't really like but I
[TS]
00:21:41
◼
►
didn't and it doesn't really matter it's
[TS]
00:21:43
◼
►
like the concept of an artificial
[TS]
00:21:44
◼
►
sweetener I made some reference to like
[TS]
00:21:46
◼
►
it causing cancer and of course then we
[TS]
00:21:48
◼
►
heard from everybody about how it does
[TS]
00:21:50
◼
►
it doesn't cause cancer and chemical
[TS]
00:21:51
◼
►
does or doesn't it doesn't but you're
[TS]
00:21:53
◼
►
making a joke I I took it as a joke but
[TS]
00:21:56
◼
►
i was able to get seriously which is
[TS]
00:21:57
◼
►
worth when I was making adjustments
[TS]
00:21:58
◼
►
that's not that's not a real thing don't
[TS]
00:22:00
◼
►
be afraid you should be afraid perhaps
[TS]
00:22:02
◼
►
of weight gain and some relation of
[TS]
00:22:06
◼
►
diabetes from drinking diet sodas lots
[TS]
00:22:08
◼
►
of studies in that like how could I so
[TS]
00:22:10
◼
►
cause you to gain weight 60 calories and
[TS]
00:22:12
◼
►
how does that have anything to do with
[TS]
00:22:13
◼
►
diabetes with lots of studies around
[TS]
00:22:15
◼
►
that that do indicate there might be
[TS]
00:22:17
◼
►
something concerned about the cancer not
[TS]
00:22:18
◼
►
so much i mean in general training
[TS]
00:22:21
◼
►
yourself and your palate to not need all
[TS]
00:22:24
◼
►
of your drinks to be sweetened is always
[TS]
00:22:27
◼
►
a good thing because like basically like
[TS]
00:22:30
◼
►
you know for for purposes of like
[TS]
00:22:31
◼
►
calorie and sugar control the stupidest
[TS]
00:22:34
◼
►
thing you could possibly do is drink a
[TS]
00:22:36
◼
►
lot of calories like it's just the tear
[TS]
00:22:38
◼
►
it works so much against you is so
[TS]
00:22:39
◼
►
incredibly bad for you so like anything
[TS]
00:22:42
◼
►
that conditions you two still want all
[TS]
00:22:43
◼
►
your drinks to be sweet probably works
[TS]
00:22:45
◼
►
against you in that well in that way
[TS]
00:22:47
◼
►
even if one of the things you drink a
[TS]
00:22:49
◼
►
zero calorie sweetener
[TS]
00:22:50
◼
►
yeah I don't know it still tastes
[TS]
00:22:52
◼
►
delicious and I'm good with that REM
[TS]
00:22:54
◼
►
cove and abandoned Basra rights in to
[TS]
00:22:56
◼
►
say once iOS 10.3 comes out
[TS]
00:23:00
◼
►
do you think it will be worth restoring
[TS]
00:23:01
◼
►
my iphone from scratch to get more a PFS
[TS]
00:23:04
◼
►
benefits and then he he he or she they
[TS]
00:23:08
◼
►
talked for a while about the HP HFS to a
[TS]
00:23:12
◼
►
PFS conversion you know is that good is
[TS]
00:23:14
◼
►
that bad
[TS]
00:23:15
◼
►
John as our resident filesystem expert
[TS]
00:23:18
◼
►
what do you think so what he's asking
[TS]
00:23:21
◼
►
about i think is like if you leave all
[TS]
00:23:23
◼
►
the data where it is just right all the
[TS]
00:23:25
◼
►
metadata
[TS]
00:23:25
◼
►
to new places maybe you have files that
[TS]
00:23:27
◼
►
are fragmented and other stuff like that
[TS]
00:23:28
◼
►
i'm not even sure if by the way hfs+ on
[TS]
00:23:31
◼
►
iOS does the auto defragmenting stuff
[TS]
00:23:33
◼
►
that they they added two hrs + years ago
[TS]
00:23:36
◼
►
like where we'll find files below a
[TS]
00:23:38
◼
►
certain size that are overly fragmented
[TS]
00:23:39
◼
►
in its spare time defragment them and
[TS]
00:23:41
◼
►
stuff but so was asking like would it be
[TS]
00:23:46
◼
►
ideally speaking to wipe your whole
[TS]
00:23:49
◼
►
phone reformatted days there's a PFS and
[TS]
00:23:51
◼
►
refill it with your data so that you
[TS]
00:23:54
◼
►
have fewer fragmented files and in
[TS]
00:23:57
◼
►
theory i think you could potentially get
[TS]
00:24:01
◼
►
a nicer less fragmented layout but I
[TS]
00:24:08
◼
►
don't think it would be anything that
[TS]
00:24:09
◼
►
you would notice and i think it actually
[TS]
00:24:11
◼
►
even be hard to measure because flash is
[TS]
00:24:13
◼
►
not a spinning disk and random access is
[TS]
00:24:16
◼
►
faster on flash than it is on spinning
[TS]
00:24:19
◼
►
disks and fragmentation even if they
[TS]
00:24:23
◼
►
don't have the auto defragment stuff
[TS]
00:24:24
◼
►
that's part of HFS plus it's probably
[TS]
00:24:27
◼
►
not that big of a concern so I don't I
[TS]
00:24:30
◼
►
think you would get some benefit that
[TS]
00:24:34
◼
►
maybe took great pains to measure it and
[TS]
00:24:35
◼
►
had a really threshold and compared it
[TS]
00:24:37
◼
►
with a fresh one you would see but it's
[TS]
00:24:39
◼
►
definitely not worth people doing so
[TS]
00:24:41
◼
►
just let convert in place it and it'll
[TS]
00:24:43
◼
►
be fine
[TS]
00:24:44
◼
►
so that's that's my advice cool
[TS]
00:24:47
◼
►
oh and there's a question about whether
[TS]
00:24:50
◼
►
a PFS will be open source like hfs+ is
[TS]
00:24:52
◼
►
kinda sorta and what Apple has said
[TS]
00:24:56
◼
►
about that is they're going to document
[TS]
00:25:00
◼
►
the board they say the volume format
[TS]
00:25:03
◼
►
yeah the volume specification so they're
[TS]
00:25:06
◼
►
going to put a document for that that's
[TS]
00:25:07
◼
►
not the source code that's just like
[TS]
00:25:08
◼
►
telling you hey here's how the bits are
[TS]
00:25:10
◼
►
discs and all they say is an open-source
[TS]
00:25:12
◼
►
implementation is not available at this
[TS]
00:25:14
◼
►
time didn't say anything about the
[TS]
00:25:16
◼
►
future but who knows
[TS]
00:25:17
◼
►
I so basically somebody else could
[TS]
00:25:19
◼
►
theoretically make a third party tool or
[TS]
00:25:22
◼
►
driver to at least read aps volumes and
[TS]
00:25:25
◼
►
probably also write them but you
[TS]
00:25:28
◼
►
probably wouldn't want to rely on it
[TS]
00:25:29
◼
►
kind of like the whole like mac on
[TS]
00:25:31
◼
►
windows and ntfs on Matt kind of things
[TS]
00:25:33
◼
►
yeah I'm like that you can see the HFS
[TS]
00:25:35
◼
►
plus code which is you know very helpful
[TS]
00:25:37
◼
►
for all my
[TS]
00:25:38
◼
►
most interviews like it's all in the
[TS]
00:25:39
◼
►
Darwin source repository but a PFS I'm
[TS]
00:25:43
◼
►
not sure there's a big benefit to them
[TS]
00:25:45
◼
►
open sourcing because it's not like I'm
[TS]
00:25:47
◼
►
like Swift I don't think they want a PFS
[TS]
00:25:48
◼
►
take over the world instead I think they
[TS]
00:25:50
◼
►
wanted to be a custom-tailored operators
[TS]
00:25:51
◼
►
isn't just for their devices that
[TS]
00:25:53
◼
►
they're free to change in any way they
[TS]
00:25:54
◼
►
want and I bet they will
[TS]
00:25:56
◼
►
and I don't know if anybody else has the
[TS]
00:25:58
◼
►
exact needs that Apple has like if you
[TS]
00:26:00
◼
►
look at the features of aps they are
[TS]
00:26:03
◼
►
exist including the ones that are you
[TS]
00:26:05
◼
►
know fancy new features all the other
[TS]
00:26:08
◼
►
features like having like / file
[TS]
00:26:09
◼
►
encryption keys and forgoing a lot of
[TS]
00:26:12
◼
►
these ETFs data integrity features and
[TS]
00:26:14
◼
►
stuff are so tailored to apple specific
[TS]
00:26:16
◼
►
needs because it needs that encryption
[TS]
00:26:17
◼
►
stuff for what it already doesn't iOS
[TS]
00:26:19
◼
►
outside the file system now and it can't
[TS]
00:26:21
◼
►
have the heavyweight stuff because I
[TS]
00:26:22
◼
►
asked around and watch and like I don't
[TS]
00:26:24
◼
►
know anyone else has those exact needs
[TS]
00:26:26
◼
►
so it's not really a general-purpose pc
[TS]
00:26:28
◼
►
your server file system it is a specific
[TS]
00:26:32
◼
►
purpose Apple file system has its name
[TS]
00:26:34
◼
►
awkwardly implies response to this week
[TS]
00:26:37
◼
►
by audible with an unmatched election of
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[TS]
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[TS]
00:27:01
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road trips or even your daily commute
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00:27:02
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[TS]
00:27:04
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read books audiobooks seemed really long
[TS]
00:27:06
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how much into that but you'd be
[TS]
00:27:08
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[TS]
00:27:10
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00:27:13
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that time really adds up and audiobooks
[TS]
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00:27:21
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00:27:57
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thanks to audible for sponsoring our
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00:27:59
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show ah so just was yesterday as we
[TS]
00:28:05
◼
►
record apple announced their what is
[TS]
00:28:08
◼
►
first-quarter earnings if I get this
[TS]
00:28:10
◼
►
right i believe that's right
[TS]
00:28:12
◼
►
so things are going well as it turns out
[TS]
00:28:17
◼
►
will link to a summary by Jason smell at
[TS]
00:28:21
◼
►
six colors and as long as you don't like
[TS]
00:28:24
◼
►
the ipad things are mostly okay i don't
[TS]
00:28:29
◼
►
know i don't really have a lot to add on
[TS]
00:28:31
◼
►
this I've been really busy so I haven't
[TS]
00:28:32
◼
►
dug into this deeply Marco any thoughts
[TS]
00:28:35
◼
►
on this
[TS]
00:28:36
◼
►
I mean I think it's probably best that
[TS]
00:28:38
◼
►
we leave most of the discussion of this
[TS]
00:28:40
◼
►
to other podcast with people who do this
[TS]
00:28:42
◼
►
kind of like business he type of
[TS]
00:28:44
◼
►
reporting more often but for the most
[TS]
00:28:47
◼
►
part it is it is useful to just see
[TS]
00:28:50
◼
►
general trends of how things are going
[TS]
00:28:52
◼
►
for Apple even if we aren't directly
[TS]
00:28:55
◼
►
investing in ourselves or care about the
[TS]
00:28:57
◼
►
stock price like a night I used to have
[TS]
00:28:59
◼
►
apple stock of a couple years ago at
[TS]
00:29:01
◼
►
least if not more but I i have since
[TS]
00:29:05
◼
►
stopped buying and selling any
[TS]
00:29:06
◼
►
individual stocks and sold off all the
[TS]
00:29:08
◼
►
ones i had and now I just invest if
[TS]
00:29:10
◼
►
you're like mutual funds and things like
[TS]
00:29:11
◼
►
that that might have it but I'm not
[TS]
00:29:13
◼
►
directly investing so that's a
[TS]
00:29:14
◼
►
disclosure there and honestly I think
[TS]
00:29:16
◼
►
it's just a friend to friend here this
[TS]
00:29:18
◼
►
is not investment advice whatever
[TS]
00:29:20
◼
►
whatever however I think investing
[TS]
00:29:21
◼
►
individual stocks with a substantial
[TS]
00:29:23
◼
►
portion of your money is is a fool's
[TS]
00:29:25
◼
►
game anyway I think looking at it as
[TS]
00:29:28
◼
►
general trends for apple and as Apple
[TS]
00:29:31
◼
►
watchers and Apple fans it is useful to
[TS]
00:29:33
◼
►
see like these kind of numbers are what
[TS]
00:29:35
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Tim Cook is graded on by the board by
[TS]
00:29:38
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investors and so it
[TS]
00:29:40
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optimizing for these numbers is a large
[TS]
00:29:43
◼
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part of of cooks goals you know whether
[TS]
00:29:46
◼
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whether he has other goals or you know
[TS]
00:29:48
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it's for product quality and new
[TS]
00:29:51
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initiatives things like that that you
[TS]
00:29:53
◼
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know that's all you know
[TS]
00:29:54
◼
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Vega nobles to the balance there however
[TS]
00:29:56
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we do know for sure that it is very
[TS]
00:29:58
◼
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important that Tim Cook keeps these
[TS]
00:30:00
◼
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numbers looking healthy for the board
[TS]
00:30:02
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for investors and that does drive
[TS]
00:30:05
◼
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product
[TS]
00:30:05
◼
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decisions on some level again like
[TS]
00:30:07
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whether it's like a high priority in his
[TS]
00:30:08
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mind we can't know that's up to him but
[TS]
00:30:12
◼
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it is useful to pay attention to what's
[TS]
00:30:14
◼
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going on here to see trends in what's
[TS]
00:30:17
◼
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working for apple and what's not working
[TS]
00:30:20
◼
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for apple and where they need growth and
[TS]
00:30:23
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that can help inform our predictions and
[TS]
00:30:27
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our opinions and and our interpretations
[TS]
00:30:29
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of what Apple does so you know in in
[TS]
00:30:32
◼
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these earnings the iphones doing great
[TS]
00:30:35
◼
►
it seems like it has kind of recovered
[TS]
00:30:37
◼
►
from the weird boost and then slight dip
[TS]
00:30:40
◼
►
that it had with the seemingly like
[TS]
00:30:43
◼
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related to the massive success of the
[TS]
00:30:45
◼
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iphone 6 and 6 plus it seems like its
[TS]
00:30:48
◼
►
kind of back on a regular track now of
[TS]
00:30:50
◼
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steady growth so that's good for the
[TS]
00:30:52
◼
►
iphone the iphone seems like it's fine
[TS]
00:30:54
◼
►
that's good for good for it the mac
[TS]
00:30:57
◼
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division is probably the least
[TS]
00:30:58
◼
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interesting it's up a little bit but
[TS]
00:31:00
◼
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it's within within normal realm so max
[TS]
00:31:02
◼
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seems like steady healthy not set her on
[TS]
00:31:05
◼
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fire and that's to be expected after a
[TS]
00:31:07
◼
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year of having very few Mac releases
[TS]
00:31:09
◼
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then in his quarters when the new
[TS]
00:31:11
◼
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macbook pros became available so that
[TS]
00:31:13
◼
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helped boost those for sure you can see
[TS]
00:31:14
◼
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that in the graphs and like things like
[TS]
00:31:16
◼
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average selling price and everything
[TS]
00:31:17
◼
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because he ever selling pressure the
[TS]
00:31:20
◼
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back took a big hike up words
[TS]
00:31:22
◼
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that's not a coincidence in the quarter
[TS]
00:31:24
◼
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in which they release a whole bunch of
[TS]
00:31:25
◼
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more expensive laptops that were
[TS]
00:31:28
◼
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significantly more expensive than what
[TS]
00:31:29
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they replaced that is probably one of
[TS]
00:31:30
◼
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the reasons why to make that up a little
[TS]
00:31:33
◼
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bit services are doing really well their
[TS]
00:31:37
◼
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services revenue is up by a good amount
[TS]
00:31:39
◼
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that's interesting because like that it
[TS]
00:31:43
◼
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seems like that is that is a major part
[TS]
00:31:45
◼
►
of their of their future growth that
[TS]
00:31:47
◼
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they're going to want to boost up so
[TS]
00:31:49
◼
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that might include things like you know
[TS]
00:31:51
◼
►
maybe we're not going to see a whole
[TS]
00:31:52
◼
►
bunch of Cheaper iCloud storage this
[TS]
00:31:55
◼
►
coming fall or summer or whatever else
[TS]
00:31:57
◼
►
maybe we are going to see more ways that
[TS]
00:31:59
◼
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we can give Apple money every month more
[TS]
00:32:01
◼
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services more premium tears things like
[TS]
00:32:03
◼
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that displays into things like what
[TS]
00:32:05
◼
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Apple music is doing and they're there
[TS]
00:32:07
◼
►
possible video efforts that they're
[TS]
00:32:08
◼
►
hinting at or or saying very little
[TS]
00:32:10
◼
►
about things like that so expect to see
[TS]
00:32:13
◼
►
Apple because services of the wine is
[TS]
00:32:15
◼
►
going up and is now a decent number
[TS]
00:32:16
◼
►
expect to see Apple
[TS]
00:32:19
◼
►
putting more into services and trying to
[TS]
00:32:22
◼
►
make more from us from services so you
[TS]
00:32:25
◼
►
know Tim Cook is really good at this
[TS]
00:32:26
◼
►
he's really good at taking existing
[TS]
00:32:28
◼
►
market that's doing pretty well and
[TS]
00:32:30
◼
►
turning the screws so they make more
[TS]
00:32:32
◼
►
from each person that's why the iphones
[TS]
00:32:34
◼
►
now have two sizes and one of them cost
[TS]
00:32:36
◼
►
a hundred bucks more than the other one
[TS]
00:32:37
◼
►
and all the based or just stuck for so
[TS]
00:32:39
◼
►
long because Tim Cook is really good at
[TS]
00:32:42
◼
►
pushing the average selling prices up up
[TS]
00:32:44
◼
►
to try to make more money from each new
[TS]
00:32:45
◼
►
person that's why things like you know
[TS]
00:32:47
◼
►
ipad cases are so much more expensive
[TS]
00:32:50
◼
►
than they were in that the two parts and
[TS]
00:32:51
◼
►
all this studying you have like a
[TS]
00:32:53
◼
►
hundred our battery back for the iphone
[TS]
00:32:54
◼
►
now and all these different things you
[TS]
00:32:56
◼
►
know this this is why i like you know it
[TS]
00:32:58
◼
►
wasn't an accident and this is
[TS]
00:33:00
◼
►
definitely why the new macbook pros cost
[TS]
00:33:03
◼
►
so much more than doubles anyway so
[TS]
00:33:05
◼
►
expect to see tightening the screws and
[TS]
00:33:07
◼
►
boosts in the services area so we're
[TS]
00:33:09
◼
►
probably going to see again more ways we
[TS]
00:33:12
◼
►
can spend money on Apple every month
[TS]
00:33:14
◼
►
coming this fall or summer whatever else
[TS]
00:33:16
◼
►
and then the other thing is the ipad and
[TS]
00:33:19
◼
►
the ipad is down again and not by a
[TS]
00:33:24
◼
►
small amount either it's it's still
[TS]
00:33:26
◼
►
going to be efficiently down
[TS]
00:33:28
◼
►
it's kind of hard to explain
[TS]
00:33:31
◼
►
everyone has their own theories everyone
[TS]
00:33:33
◼
►
has you know some people say Apple is
[TS]
00:33:35
◼
►
not telling the right story whatever
[TS]
00:33:38
◼
►
that means I I honestly don't really get
[TS]
00:33:40
◼
►
that argument to be some people say that
[TS]
00:33:43
◼
►
that I've had just last so long and and
[TS]
00:33:47
◼
►
therefore people don't replace them very
[TS]
00:33:48
◼
►
often and some people think that the
[TS]
00:33:51
◼
►
ipad is so is a flop in some way and
[TS]
00:33:54
◼
►
that nobody likes tablets anymore i
[TS]
00:33:57
◼
►
think the truth is probably a
[TS]
00:33:58
◼
►
combination of all of these things and I
[TS]
00:34:01
◼
►
guess we were probably going to talk
[TS]
00:34:02
◼
►
more about that for the rest of the show
[TS]
00:34:04
◼
►
so i will move on from that for now and
[TS]
00:34:07
◼
►
then the watch is kind of buried
[TS]
00:34:09
◼
►
somewhere and other and we don't have
[TS]
00:34:11
◼
►
any numbers about the watch
[TS]
00:34:12
◼
►
except Tim Cook says it was the best
[TS]
00:34:14
◼
►
quarter ever for the watch so good on a
[TS]
00:34:17
◼
►
business chart that is now the highest
[TS]
00:34:19
◼
►
bar on access that has no label so good
[TS]
00:34:23
◼
►
for the Apple watch their their quote
[TS]
00:34:26
◼
►
other revenue that the Apple watch is
[TS]
00:34:27
◼
►
buried in didn't take a huge jump so I
[TS]
00:34:30
◼
►
don't it doesn't seem to get into making
[TS]
00:34:32
◼
►
it moving new
[TS]
00:34:32
◼
►
watch on revenue for the company but oh
[TS]
00:34:34
◼
►
well we are analysts maybe I'm missing
[TS]
00:34:35
◼
►
something there but you know it's
[TS]
00:34:37
◼
►
probably doing fine we just make the
[TS]
00:34:40
◼
►
services thing is awesome doom-and-gloom
[TS]
00:34:41
◼
►
about like go look at their services are
[TS]
00:34:43
◼
►
growing there for apples not gonna lower
[TS]
00:34:45
◼
►
prices on iCloud storage i got that will
[TS]
00:34:47
◼
►
make the connection at all like services
[TS]
00:34:48
◼
►
is all about getting more people to pay
[TS]
00:34:50
◼
►
apple on a recurring basis for something
[TS]
00:34:52
◼
►
anything one way to do that is to lower
[TS]
00:34:54
◼
►
the price because if you can lower the
[TS]
00:34:56
◼
►
price by half but getting more than
[TS]
00:34:57
◼
►
double the number of people to sign up
[TS]
00:34:59
◼
►
for it then it works out and as a lot of
[TS]
00:35:02
◼
►
things buried in services not just you
[TS]
00:35:03
◼
►
know when you say services a lot of
[TS]
00:35:05
◼
►
people think you just mean I cloud or
[TS]
00:35:06
◼
►
like the app stores in there which is
[TS]
00:35:08
◼
►
one of the reasons everything is going
[TS]
00:35:09
◼
►
out then Apple music which is has been
[TS]
00:35:12
◼
►
back filling for the itunes music store
[TS]
00:35:16
◼
►
downloads that sort of disappeared many
[TS]
00:35:17
◼
►
years ago and now they're you know
[TS]
00:35:19
◼
►
apples finally getting to streaming and
[TS]
00:35:20
◼
►
it's the idea that Apple has all these
[TS]
00:35:22
◼
►
customers
[TS]
00:35:23
◼
►
surely there's some way Apple can
[TS]
00:35:25
◼
►
monetize them by making them pay some
[TS]
00:35:28
◼
►
small amount for each one of these
[TS]
00:35:29
◼
►
little things and trying to get kinda
[TS]
00:35:33
◼
►
like the original video content doing it
[TS]
00:35:34
◼
►
by attaching the original video content
[TS]
00:35:36
◼
►
to Apple music that basically is trying
[TS]
00:35:38
◼
►
to get more people to sign a problem
[TS]
00:35:39
◼
►
music why because I think once they get
[TS]
00:35:40
◼
►
you on the Apple music thing you're just
[TS]
00:35:42
◼
►
used to having all the music helps you
[TS]
00:35:43
◼
►
you just keep paying this month after
[TS]
00:35:45
◼
►
month and I think to entice more people
[TS]
00:35:48
◼
►
to like you know how many people pay for
[TS]
00:35:51
◼
►
iCloud storage whatever the percentage
[TS]
00:35:52
◼
►
is now if it's not really really high
[TS]
00:35:55
◼
►
like a ninety-percent Apple must be
[TS]
00:35:57
◼
►
thinking we could get more people to pay
[TS]
00:35:59
◼
►
for iCloud storage
[TS]
00:36:00
◼
►
let me look at what the numbers are
[TS]
00:36:01
◼
►
actually we've been overcharging by
[TS]
00:36:02
◼
►
ridiculous amount as everybody knows
[TS]
00:36:04
◼
►
when compared to other cloud vendors why
[TS]
00:36:06
◼
►
don't we just bumped that or lower the
[TS]
00:36:08
◼
►
price or both and then we'll get more
[TS]
00:36:10
◼
►
people on board and by the way let's
[TS]
00:36:12
◼
►
attach some original video content
[TS]
00:36:13
◼
►
iCloud storage and she don't like that
[TS]
00:36:15
◼
►
that the things they're willing to do to
[TS]
00:36:17
◼
►
get to entice people to sign up for in
[TS]
00:36:20
◼
►
our online pearls another eel are
[TS]
00:36:22
◼
►
boundless and seemingly don't have to be
[TS]
00:36:25
◼
►
that well related because the idea of
[TS]
00:36:28
◼
►
offering exclusive like essentially
[TS]
00:36:30
◼
►
television video content to get people
[TS]
00:36:33
◼
►
to sign up for Apple music doesn't make
[TS]
00:36:35
◼
►
any sense except that hey if there's
[TS]
00:36:37
◼
►
something you want and the only way to
[TS]
00:36:39
◼
►
get it is to do this you'll do it like
[TS]
00:36:40
◼
►
its sole reason people sign up for
[TS]
00:36:43
◼
►
amazon prime's they can watch man in the
[TS]
00:36:44
◼
►
high castle
[TS]
00:36:45
◼
►
what is man
[TS]
00:36:46
◼
►
cast off to do with getting free
[TS]
00:36:47
◼
►
shipping from amazon com four rolls of
[TS]
00:36:49
◼
►
toilet paper
[TS]
00:36:49
◼
►
nothing but you'll do what it takes to
[TS]
00:36:52
◼
►
get the content right and this is this
[TS]
00:36:54
◼
►
is a weird deal but people have shown
[TS]
00:36:56
◼
►
that it works if you give them something
[TS]
00:36:58
◼
►
they want they will sign up for
[TS]
00:36:59
◼
►
something they don't want just to get
[TS]
00:37:00
◼
►
the thing about how i did it i sign up
[TS]
00:37:01
◼
►
for YouTube red just so i could or i
[TS]
00:37:03
◼
►
sent for google play music just like at
[TS]
00:37:05
◼
►
YouTube red on a family plan i don't use
[TS]
00:37:07
◼
►
google play music I don't get sitting on
[TS]
00:37:09
◼
►
my phone but I never actually launched
[TS]
00:37:10
◼
►
it is just so I don't you see ads on
[TS]
00:37:12
◼
►
YouTube it's a tried-and-true technique
[TS]
00:37:14
◼
►
which is not ideal for consumers
[TS]
00:37:16
◼
►
perspective but people love recurring
[TS]
00:37:19
◼
►
revenue
[TS]
00:37:19
◼
►
yeah i mean i i'm slightly surprised
[TS]
00:37:25
◼
►
wilton I'll guess I'll stick with it i'm
[TS]
00:37:27
◼
►
slightly surprised that things are going
[TS]
00:37:29
◼
►
over all is well as they are I mean
[TS]
00:37:32
◼
►
obviously on this show we've talked a
[TS]
00:37:36
◼
►
lot about how we feel like things are
[TS]
00:37:39
◼
►
not the way they once were and i think
[TS]
00:37:42
◼
►
the three of us have varying degrees of
[TS]
00:37:45
◼
►
how dire everything maybe but I mean
[TS]
00:37:48
◼
►
this was their best quarter ever i mean
[TS]
00:37:50
◼
►
i'm looking at the very first chart on
[TS]
00:37:51
◼
►
Jason Snell's post and the the most
[TS]
00:37:56
◼
►
recent quarter or 78.4 billion and the
[TS]
00:38:00
◼
►
nearest one was the prior holiday
[TS]
00:38:03
◼
►
quarter or first-quarter I guess which
[TS]
00:38:05
◼
►
is over the holidays which was seventy
[TS]
00:38:07
◼
►
five point nine billion so i mean that's
[TS]
00:38:10
◼
►
that's what two-and-a-half billion
[TS]
00:38:11
◼
►
dollars different something like that i
[TS]
00:38:12
◼
►
mean that's a big difference in things
[TS]
00:38:14
◼
►
are split up percentage-wise look at the
[TS]
00:38:16
◼
►
slopes on this graph like gravel growth
[TS]
00:38:17
◼
►
is still slow especially look at the
[TS]
00:38:19
◼
►
year-over-year revenue like the reason
[TS]
00:38:21
◼
►
this is a big deal because they're
[TS]
00:38:22
◼
►
coming out of three consecutive negative
[TS]
00:38:23
◼
►
year-over-year revenue growth quarters
[TS]
00:38:26
◼
►
it's like a we're back we're back in the
[TS]
00:38:27
◼
►
black we're back positive we made more
[TS]
00:38:29
◼
►
money in this quarter this year than we
[TS]
00:38:30
◼
►
did last year but you can kind of see if
[TS]
00:38:33
◼
►
you look at those if you look like
[TS]
00:38:34
◼
►
especially the big holiday quarters 46
[TS]
00:38:36
◼
►
5457 the slope of that line versus 74 75
[TS]
00:38:40
◼
►
78 right yesterday bro that growth is
[TS]
00:38:43
◼
►
still slowing an apple right and that's
[TS]
00:38:45
◼
►
something they have to deal with but i
[TS]
00:38:47
◼
►
mean i think is in line with everything
[TS]
00:38:49
◼
►
we said on the show we've just been
[TS]
00:38:50
◼
►
disproportionately focused on our
[TS]
00:38:52
◼
►
dissatisfaction with the macbook when we
[TS]
00:38:54
◼
►
all were asked to pick what is your
[TS]
00:38:55
◼
►
favorite apple product this year I
[TS]
00:38:57
◼
►
didn't we all pick the iphone 7
[TS]
00:38:59
◼
►
I think so although now i would say air
[TS]
00:39:02
◼
►
pods but at the time when like when we
[TS]
00:39:04
◼
►
are maybe you'd say our part don't know
[TS]
00:39:05
◼
►
but I think Marco I the very least the
[TS]
00:39:07
◼
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iphone 7 iphone 7 is a great phone and
[TS]
00:39:09
◼
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it doesn't surprise me that it sold well
[TS]
00:39:11
◼
►
you know headphone jack whatever it is
[TS]
00:39:13
◼
►
is a is a good phone is a tried-and-true
[TS]
00:39:15
◼
►
think it's it's the third attempt at the
[TS]
00:39:17
◼
►
same form factor it has better battery
[TS]
00:39:19
◼
►
life they you know they worked out all
[TS]
00:39:22
◼
►
the issues they could possibly work out
[TS]
00:39:23
◼
►
the the weird home button and the
[TS]
00:39:25
◼
►
waterproofing and I like everything
[TS]
00:39:27
◼
►
about it is a good phone and I've always
[TS]
00:39:29
◼
►
said they've you know they're doing very
[TS]
00:39:30
◼
►
well in the phone space and because if
[TS]
00:39:33
◼
►
you look at the giant pacman chart and
[TS]
00:39:34
◼
►
you see the little do the pacman shape
[TS]
00:39:36
◼
►
wedge it is the iphone eating the rest
[TS]
00:39:38
◼
►
of Apple's products if the phone does
[TS]
00:39:40
◼
►
well Apple does well and that totally
[TS]
00:39:42
◼
►
Dwarfs any but whatever the ipad some
[TS]
00:39:45
◼
►
sort of problems there that's lost in
[TS]
00:39:46
◼
►
the noise service revenue keeps going up
[TS]
00:39:48
◼
►
and the mac continues doing what it does
[TS]
00:39:51
◼
►
and that the little hike in the graph
[TS]
00:39:52
◼
►
like a mac SP is going up because I
[TS]
00:39:55
◼
►
cranked up the price of the max it's
[TS]
00:39:56
◼
►
like the old macbook for the past few
[TS]
00:39:58
◼
►
years it's been like produce pent-up
[TS]
00:40:00
◼
►
demand by not releasing new computers
[TS]
00:40:02
◼
►
and then whatever the hell you release
[TS]
00:40:04
◼
►
people will buy and if what you release
[TS]
00:40:06
◼
►
is 500 bucks more than used to be your
[TS]
00:40:09
◼
►
isp's will go up so it's not i don't
[TS]
00:40:11
◼
►
think that's a healthy situation that's
[TS]
00:40:12
◼
►
what happened
[TS]
00:40:13
◼
►
yeah yeah and i like it like Marcus I
[TS]
00:40:16
◼
►
don't know how much more analysis we
[TS]
00:40:17
◼
►
should really be doing on this but I'm
[TS]
00:40:19
◼
►
sad about the ipad it's funny I'm I
[TS]
00:40:22
◼
►
don't know if we've talked about this on
[TS]
00:40:23
◼
►
the show I don't think so but I've been
[TS]
00:40:26
◼
►
flirting with the idea of getting a
[TS]
00:40:30
◼
►
macbook adorable whenever the presumably
[TS]
00:40:33
◼
►
pending refresh happens although with
[TS]
00:40:35
◼
►
these with the way Apple as these days i
[TS]
00:40:37
◼
►
guess i should never assume refresh is
[TS]
00:40:38
◼
►
coming but i know i i'm i really love my
[TS]
00:40:43
◼
►
my ipad mini and I have the most modern
[TS]
00:40:47
◼
►
one which was brand-new or nearly brand
[TS]
00:40:49
◼
►
new not this past Christmas with
[TS]
00:40:51
◼
►
Christmas prior i really love my ipad
[TS]
00:40:55
◼
►
mini i really like that form factor i
[TS]
00:40:56
◼
►
know a lot of people don't that's fine
[TS]
00:40:57
◼
►
but i can't help personally but feel
[TS]
00:41:04
◼
►
like anytime I want to do anything like
[TS]
00:41:06
◼
►
look at twitter and I don't want to get
[TS]
00:41:08
◼
►
into like the consumption versus
[TS]
00:41:09
◼
►
creation to be but anytime I want to do
[TS]
00:41:11
◼
►
anything other than
[TS]
00:41:12
◼
►
glance at twitter RSS or something like
[TS]
00:41:14
◼
►
that I feel like I'm fighting the device
[TS]
00:41:16
◼
►
i feel like i'm fighting iOS and so I've
[TS]
00:41:19
◼
►
really been debating you know maybe a
[TS]
00:41:21
◼
►
macbook adorable would be a better fix
[TS]
00:41:25
◼
►
for this problem because it would also
[TS]
00:41:27
◼
►
be very portable not as portable but
[TS]
00:41:30
◼
►
very portable and it would do everything
[TS]
00:41:34
◼
►
a man could do maybe not as fast as
[TS]
00:41:38
◼
►
other max but that's why i have a 5k
[TS]
00:41:39
◼
►
that i'm speaking on right now and it
[TS]
00:41:42
◼
►
would it would probably be a really good
[TS]
00:41:44
◼
►
compromise and somebody tweeted I think
[TS]
00:41:46
◼
►
earlier today and I don't recall who was
[TS]
00:41:48
◼
►
but somebody had said earlier today
[TS]
00:41:50
◼
►
anyway that you know if you think about
[TS]
00:41:52
◼
►
it the macs are getting more in more in
[TS]
00:41:55
◼
►
more portable and the iPads aren't that
[TS]
00:42:00
◼
►
different than they were a few years ago
[TS]
00:42:02
◼
►
the software is a lot better
[TS]
00:42:05
◼
►
multitasking is a lot better even my
[TS]
00:42:06
◼
►
ipad mini can do the multitasking but I
[TS]
00:42:11
◼
►
feel like the change in portability of
[TS]
00:42:15
◼
►
the most portable max is dramatically
[TS]
00:42:17
◼
►
better as compared to the change in
[TS]
00:42:20
◼
►
ability of iOS on an iPad and so that's
[TS]
00:42:22
◼
►
led me to wonder you know maybe I should
[TS]
00:42:26
◼
►
just get a macbook adorable as a super
[TS]
00:42:28
◼
►
portable travel machine because that
[TS]
00:42:30
◼
►
might fit my needs even better and so I
[TS]
00:42:33
◼
►
use this all and the reason I bring this
[TS]
00:42:34
◼
►
up is because it's a case study of why
[TS]
00:42:37
◼
►
maybe the ipad isn't doing that great
[TS]
00:42:39
◼
►
and as Mark alluded to there's probably
[TS]
00:42:41
◼
►
a billion other reasons but any
[TS]
00:42:43
◼
►
immediate any immediate thoughts on that
[TS]
00:42:45
◼
►
before we get too far down the rabbit
[TS]
00:42:47
◼
►
I don't they go Matt could replace my
[TS]
00:42:50
◼
►
ipad usage for me and I think that's
[TS]
00:42:51
◼
►
probably true of most people put big
[TS]
00:42:53
◼
►
maybe you're using an iPad because no
[TS]
00:42:56
◼
►
Mac was portable enough but for people
[TS]
00:42:57
◼
►
who are using iPads for ipad I purposes
[TS]
00:43:00
◼
►
like there is no Mac even if there was
[TS]
00:43:02
◼
►
Mac exactly the same size and weight as
[TS]
00:43:04
◼
►
my ipad i still wouldn't use it because
[TS]
00:43:06
◼
►
I don't need a trackpad I want to touch
[TS]
00:43:08
◼
►
the screen
[TS]
00:43:09
◼
►
I don't want to deal with the keyboard
[TS]
00:43:10
◼
►
like I want an ipad for what for what I
[TS]
00:43:12
◼
►
do ipad stuff or just you know
[TS]
00:43:13
◼
►
browsing the web or reading Twitter or
[TS]
00:43:16
◼
►
watching video i want an ipad right so
[TS]
00:43:19
◼
►
there's no substitute for
[TS]
00:43:20
◼
►
the mac for that the ipad sales stuff
[TS]
00:43:24
◼
►
like that you know that we shouldn't do
[TS]
00:43:27
◼
►
this rattle off the reasons we've talked
[TS]
00:43:29
◼
►
about all the other things on Marco talk
[TS]
00:43:31
◼
►
about them in his post about the ipad
[TS]
00:43:33
◼
►
one of the most compelling ones aside
[TS]
00:43:35
◼
►
from my path lasting forever is if
[TS]
00:43:38
◼
►
people just use the iPads to watch video
[TS]
00:43:39
◼
►
you want to spend eight hundred dollars
[TS]
00:43:41
◼
►
to watch video on a little square the
[TS]
00:43:43
◼
►
screen right yet that's a loser market
[TS]
00:43:45
◼
►
the apples and that can't stake out the
[TS]
00:43:47
◼
►
high end of square screens that play
[TS]
00:43:49
◼
►
video because there is no high end of it
[TS]
00:43:51
◼
►
that is that is doomed to a low-end
[TS]
00:43:53
◼
►
thing all you need is some basic Wi-Fi
[TS]
00:43:56
◼
►
functionality a reasonable cpu with some
[TS]
00:43:58
◼
►
video decoding hardware and the ability
[TS]
00:44:02
◼
►
to run the amazon prime and netflix apps
[TS]
00:44:04
◼
►
right there at their Amazon tablets for
[TS]
00:44:05
◼
►
that their android tablets that you do
[TS]
00:44:07
◼
►
not need an ipad to watch netflix i
[TS]
00:44:08
◼
►
promise you right and so that's what
[TS]
00:44:10
◼
►
you're doing with your ipad i think
[TS]
00:44:12
◼
►
people like tablets for that purpose but
[TS]
00:44:15
◼
►
you don't need an ipad for that and the
[TS]
00:44:18
◼
►
other thrust of was the title of your
[TS]
00:44:20
◼
►
article Marco the future of computing oh
[TS]
00:44:23
◼
►
yeah so we've got our was on the show
[TS]
00:44:25
◼
►
before on us remind Marco once again
[TS]
00:44:27
◼
►
because apparently I was their combined
[TS]
00:44:29
◼
►
before he wrote this post but every time
[TS]
00:44:31
◼
►
we discussed that I take great pains to
[TS]
00:44:33
◼
►
emphasize the idea that the ipad as a
[TS]
00:44:36
◼
►
specific product as made by apple as
[TS]
00:44:38
◼
►
exists now may not necessarily be the
[TS]
00:44:41
◼
►
product that that sweeps across the
[TS]
00:44:43
◼
►
market and becomes the most important
[TS]
00:44:45
◼
►
thing but when I specifically talk about
[TS]
00:44:47
◼
►
the future of computing with capital F
[TS]
00:44:48
◼
►
capital see what I'm talking about is
[TS]
00:44:51
◼
►
post-pc computing which means computing
[TS]
00:44:54
◼
►
without as many of the concerns that
[TS]
00:44:57
◼
►
have necessarily come with pcs which
[TS]
00:44:59
◼
►
includes dealing with Windows menus
[TS]
00:45:01
◼
►
pointers file systems like all that
[TS]
00:45:03
◼
►
stuff and as compared to iOS which swept
[TS]
00:45:07
◼
►
all that stuff on the table and
[TS]
00:45:09
◼
►
abstracted and hit so much of it that is
[TS]
00:45:11
◼
►
the future of computing because people
[TS]
00:45:13
◼
►
can't handle pcs in general and dealing
[TS]
00:45:16
◼
►
with file systems and their files and
[TS]
00:45:18
◼
►
windows of this just it's too much on
[TS]
00:45:20
◼
►
the iOS or smartphone whatever interface
[TS]
00:45:22
◼
►
where they take away almost all that
[TS]
00:45:24
◼
►
complexity and massively simplified and
[TS]
00:45:25
◼
►
protect you from yourself that is the
[TS]
00:45:27
◼
►
future of computing unquestionably the
[TS]
00:45:30
◼
►
question is okay how does that manifest
[TS]
00:45:32
◼
►
doesn't manifest by mac OS lo
[TS]
00:45:34
◼
►
removing all the functionality doesn't
[TS]
00:45:36
◼
►
manifest by windows becoming this mutant
[TS]
00:45:37
◼
►
hybrid thing doesn't manifest bye-bye
[TS]
00:45:39
◼
►
android taking over the world order to
[TS]
00:45:41
◼
►
manifest by apple introduced in the ipad
[TS]
00:45:43
◼
►
it's up-and-coming on each one of those
[TS]
00:45:45
◼
►
products to figure out how they get
[TS]
00:45:46
◼
►
there but you know you it's not it's
[TS]
00:45:49
◼
►
like saying well the mac and successful
[TS]
00:45:51
◼
►
so let's all go back to us
[TS]
00:45:53
◼
►
nope that's not the answer but like you
[TS]
00:45:56
◼
►
know you can see what the future is
[TS]
00:45:57
◼
►
because we've all lived in our entire
[TS]
00:45:59
◼
►
lives and seeing how badly
[TS]
00:46:01
◼
►
humans are at dealing with pcs with all
[TS]
00:46:04
◼
►
the stuff they come with and then iOS
[TS]
00:46:06
◼
►
showed us a way to get a computing
[TS]
00:46:08
◼
►
platform with almost all that stuff gone
[TS]
00:46:10
◼
►
and now we're just hanging out yeah but
[TS]
00:46:12
◼
►
what about like the stuff he can't do
[TS]
00:46:13
◼
►
and the ipad thus far has been doing as
[TS]
00:46:16
◼
►
Marco points out not a great job of
[TS]
00:46:18
◼
►
showing you how you can get that same
[TS]
00:46:19
◼
►
stuff done without the complications but
[TS]
00:46:21
◼
►
it's very clear that without the
[TS]
00:46:23
◼
►
complications that is so much more
[TS]
00:46:24
◼
►
accessible because everybody has
[TS]
00:46:25
◼
►
smartphones and nobody deals with any of
[TS]
00:46:27
◼
►
that weird PC crap on their smartphones
[TS]
00:46:29
◼
►
like everything is just so much simpler
[TS]
00:46:31
◼
►
and easier and easy-to-use which is why
[TS]
00:46:33
◼
►
smartphones that raced across the entire
[TS]
00:46:35
◼
►
world and a tablet is just basically up
[TS]
00:46:36
◼
►
your smartphone in terms of how hard it
[TS]
00:46:39
◼
►
is to use at this point that has to
[TS]
00:46:41
◼
►
change if you ever want a capital a
[TS]
00:46:44
◼
►
capital C future computing to actually
[TS]
00:46:46
◼
►
marginalize the pc to push it down into
[TS]
00:46:49
◼
►
the specific realms where it will have
[TS]
00:46:50
◼
►
to remain right but it's that hasn't
[TS]
00:46:54
◼
►
happened yet
[TS]
00:46:54
◼
►
microsoft trying to do with service to
[TS]
00:46:55
◼
►
do apple sort of trying to do with the
[TS]
00:46:58
◼
►
ipad pro but half-heartedly is android
[TS]
00:47:00
◼
►
doing anything in the space i don't know
[TS]
00:47:01
◼
►
i mean maybe account Chromebooks is an
[TS]
00:47:03
◼
►
attempt to get out away from the the
[TS]
00:47:06
◼
►
some of the other that the dangers of
[TS]
00:47:08
◼
►
PCs but like doing a very good job but
[TS]
00:47:10
◼
►
but anyway that's that's the future
[TS]
00:47:12
◼
►
computer we all believe in and what we
[TS]
00:47:14
◼
►
what Apple should be what we should be
[TS]
00:47:16
◼
►
creating an apple is like you're blowing
[TS]
00:47:18
◼
►
you are not achieving that you you want
[TS]
00:47:21
◼
►
to have your cake but you know it's a
[TS]
00:47:23
◼
►
terrible anyway they want to thank you
[TS]
00:47:25
◼
►
but it's the it's the ipad and it's
[TS]
00:47:28
◼
►
simple like your phones like yes it is
[TS]
00:47:30
◼
►
and you use your place you bc it's like
[TS]
00:47:32
◼
►
well can we write and you know it it
[TS]
00:47:36
◼
►
Apple has to show us how to do that
[TS]
00:47:37
◼
►
because there are things we need to do
[TS]
00:47:39
◼
►
and we need to be able to do them and
[TS]
00:47:41
◼
►
they need to be pleasant just like yeah
[TS]
00:47:43
◼
►
web browsing
[TS]
00:47:44
◼
►
previously we were not able to do web
[TS]
00:47:45
◼
►
browsing our phones
[TS]
00:47:47
◼
►
or it was incredibly unpleasant and
[TS]
00:47:48
◼
►
apple said no actually you can do web
[TS]
00:47:50
◼
►
browsing on a tablet and phone and I
[TS]
00:47:52
◼
►
think we would all agree the browsing
[TS]
00:47:53
◼
►
the web on a tablet is super pleasant it
[TS]
00:47:56
◼
►
in many many ways nicer than doing it on
[TS]
00:47:58
◼
►
a pc if only because you can be sitting
[TS]
00:48:00
◼
►
on the couch and looking back and using
[TS]
00:48:02
◼
►
your fingers like more like flipping
[TS]
00:48:03
◼
►
through a magazine web browsing you've
[TS]
00:48:05
◼
►
nailed that ipad but as Marco point out
[TS]
00:48:08
◼
►
a million other things like whether
[TS]
00:48:10
◼
►
before editing a podcaster using
[TS]
00:48:12
◼
►
photoshop or dealing with a complicated
[TS]
00:48:15
◼
►
projects that span lots of different
[TS]
00:48:16
◼
►
applications and share data you know the
[TS]
00:48:18
◼
►
typical piece at keysight stuff I it
[TS]
00:48:22
◼
►
hasn't yet been demonstrated that were
[TS]
00:48:24
◼
►
able to do all those things in the same
[TS]
00:48:25
◼
►
way so everyone else is a contender the
[TS]
00:48:28
◼
►
mac is still contender for the future of
[TS]
00:48:30
◼
►
computing provided Apple was willing to
[TS]
00:48:31
◼
►
remove all the functionality we know and
[TS]
00:48:33
◼
►
love about the mac which I hope they
[TS]
00:48:34
◼
►
never do but that that's one way you
[TS]
00:48:36
◼
►
could try to get there you can try to
[TS]
00:48:38
◼
►
get there like Microsoft bye-bye weirdly
[TS]
00:48:41
◼
►
more from your desktop OS into a hybrid
[TS]
00:48:42
◼
►
OS does both things at once and you know
[TS]
00:48:45
◼
►
who knows how we get there but iOS such
[TS]
00:48:48
◼
►
a stake in the ground is to say it's
[TS]
00:48:50
◼
►
obvious that in the future
[TS]
00:48:51
◼
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no one wants to deal with the crap that
[TS]
00:48:53
◼
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we deal with on Macs and PCs today like
[TS]
00:48:55
◼
►
that is not the future of computing we
[TS]
00:48:57
◼
►
have to leave that behind but so far the
[TS]
00:49:01
◼
►
ipad has not been a compelling argument
[TS]
00:49:03
◼
►
that and there was one other graph
[TS]
00:49:05
◼
►
that's not in Jason's smells page that
[TS]
00:49:08
◼
►
work out here in six colors calm which
[TS]
00:49:10
◼
►
will put in the show notes that has tons
[TS]
00:49:11
◼
►
and tons of pretty graphs one page that
[TS]
00:49:13
◼
►
I think maybe Horace tweeted or
[TS]
00:49:16
◼
►
something
[TS]
00:49:16
◼
►
it's showing a graphs of days of the
[TS]
00:49:20
◼
►
week like average days of the week usage
[TS]
00:49:22
◼
►
time for what was it for smart phones
[TS]
00:49:25
◼
►
and pcs and the smart phone line is like
[TS]
00:49:29
◼
►
this little lumpy thing that goes along
[TS]
00:49:30
◼
►
right you don't see any particular large
[TS]
00:49:32
◼
►
trends there and the pc thing goes
[TS]
00:49:35
◼
►
monday through friday huge dip saturday
[TS]
00:49:38
◼
►
and sunday and backup for monday through
[TS]
00:49:39
◼
►
friday huge dip saturday and sunday
[TS]
00:49:41
◼
►
which is something that people use pcs
[TS]
00:49:43
◼
►
the weekends right and what are they not
[TS]
00:49:45
◼
►
on the weekends they're not at work so
[TS]
00:49:46
◼
►
maybe they're using PC's at work or
[TS]
00:49:48
◼
►
maybe the only considers pc is a work
[TS]
00:49:49
◼
►
like thing but the phones they use all
[TS]
00:49:51
◼
►
the time I feel like if the ipad curve
[TS]
00:49:55
◼
►
was shown it would look more like the
[TS]
00:49:56
◼
►
phone cover unless like to PC curve
[TS]
00:49:58
◼
►
because people aren't for the most part
[TS]
00:50:00
◼
►
work on their iPad the iPad curve would
[TS]
00:50:02
◼
►
just be like i use the same at pretty
[TS]
00:50:04
◼
►
much every day it would be like the
[TS]
00:50:05
◼
►
weekends here i'm not going to be my
[TS]
00:50:07
◼
►
iPad because he was my pad for work
[TS]
00:50:08
◼
►
you'll know that's the idea that the
[TS]
00:50:10
◼
►
ipad or any other pc replacement device
[TS]
00:50:13
◼
►
or post-pc devices finally useful for
[TS]
00:50:15
◼
►
all the same thing species are when it
[TS]
00:50:17
◼
►
starts to get the same curve because
[TS]
00:50:18
◼
►
everyone's got to do some work and a lot
[TS]
00:50:20
◼
►
of people do work involving some kind of
[TS]
00:50:22
◼
►
task with computing and if they're still
[TS]
00:50:25
◼
►
doing that on personal computer type
[TS]
00:50:27
◼
►
devices minutes it could be lagging
[TS]
00:50:28
◼
►
indicator so maybe we have to wait a few
[TS]
00:50:30
◼
►
more years but right now think of the
[TS]
00:50:32
◼
►
number of people you know every day go
[TS]
00:50:34
◼
►
to work and just use a tablet of any
[TS]
00:50:36
◼
►
kind as opposed to pci no way more pc
[TS]
00:50:39
◼
►
users maybe because all my friends are
[TS]
00:50:40
◼
►
old but keep an eye on that I mean I
[TS]
00:50:45
◼
►
think what we're seeing that I think the
[TS]
00:50:47
◼
►
right way to interpret the ipad and the
[TS]
00:50:51
◼
►
future of computing and everything else
[TS]
00:50:52
◼
►
is probably something between the crazy
[TS]
00:50:56
◼
►
blog post i made and the argument that
[TS]
00:50:58
◼
►
John is making and the argument that
[TS]
00:51:00
◼
►
Jason snow made on upgrade this week you
[TS]
00:51:03
◼
►
know that the future of computing is not
[TS]
00:51:06
◼
►
going to be just one of these types of
[TS]
00:51:07
◼
►
things it's not going to be just tablets
[TS]
00:51:09
◼
►
and it's not going to be just computers
[TS]
00:51:11
◼
►
my argument is not that the ipad is
[TS]
00:51:14
◼
►
failing as a thing or that it's going
[TS]
00:51:16
◼
►
away or that useless to everybody
[TS]
00:51:18
◼
►
my argument is simply that when when
[TS]
00:51:21
◼
►
people say this is the future of
[TS]
00:51:22
◼
►
computing what they usually mean by that
[TS]
00:51:24
◼
►
is going to replace the pc style
[TS]
00:51:26
◼
►
computer you know I'm again I mean pcs
[TS]
00:51:29
◼
►
and macs and that basically mean nothing
[TS]
00:51:31
◼
►
for the most part in laptops and you
[TS]
00:51:33
◼
►
know other desktops and things that run
[TS]
00:51:35
◼
►
windows or mac OS like or linux even
[TS]
00:51:39
◼
►
like pc-style os's and i think that the
[TS]
00:51:42
◼
►
most likely outcome here is that the as
[TS]
00:51:46
◼
►
is a tablets event of all sorts are not
[TS]
00:51:50
◼
►
going to replace pcs they are going to
[TS]
00:51:52
◼
►
do what they've been doing which is add
[TS]
00:51:54
◼
►
to them augment them they're going to be
[TS]
00:51:56
◼
►
some people who only primarily like
[TS]
00:51:58
◼
►
tablets is going to be some people that
[TS]
00:52:00
◼
►
only are primarily like pcs they're not
[TS]
00:52:02
◼
►
going to actually replace each other in
[TS]
00:52:04
◼
►
either direction
[TS]
00:52:05
◼
►
well the only way that will happen i
[TS]
00:52:07
◼
►
don't think you can do that I think
[TS]
00:52:09
◼
►
you can have them not replace them
[TS]
00:52:10
◼
►
unless pcs essentially become
[TS]
00:52:13
◼
►
essentially adopt all the attributes
[TS]
00:52:15
◼
►
that I was just discussing of iOS style
[TS]
00:52:18
◼
►
computing like in other words pcs would
[TS]
00:52:20
◼
►
have to abandon all the weird-ass
[TS]
00:52:22
◼
►
crafted regular people don't like and
[TS]
00:52:25
◼
►
can handle about pcs i like because they
[TS]
00:52:28
◼
►
can't they can't stay in a current state
[TS]
00:52:31
◼
►
of like with all the legacy stuff that
[TS]
00:52:32
◼
►
the PCOS have to deal with that is an
[TS]
00:52:35
◼
►
untenable situation because people can't
[TS]
00:52:36
◼
►
use them and people can use phones and
[TS]
00:52:38
◼
►
so something something is going to
[TS]
00:52:40
◼
►
marginalize current style pcs whether
[TS]
00:52:43
◼
►
it's the pieces themselves changing
[TS]
00:52:45
◼
►
because it totally could be like you
[TS]
00:52:46
◼
►
could take any of those opportunities
[TS]
00:52:48
◼
►
operating systems you listed and slowly
[TS]
00:52:51
◼
►
basically I OSFI them while leaving
[TS]
00:52:53
◼
►
enough of the functionality still there
[TS]
00:52:55
◼
►
you know for showing through so you can
[TS]
00:52:57
◼
►
get more stuff done and you can an ipad
[TS]
00:52:59
◼
►
for example but you can't leave it there
[TS]
00:53:01
◼
►
it's again it's like going back two dots
[TS]
00:53:02
◼
►
like saying well I can't do everything I
[TS]
00:53:04
◼
►
was mad that I can do it on my pc with
[TS]
00:53:07
◼
►
das therefore it's a dead-end people
[TS]
00:53:09
◼
►
just you keep using the last forever
[TS]
00:53:10
◼
►
they won't like you the capabilities of
[TS]
00:53:12
◼
►
the GUI will eventually expand to do
[TS]
00:53:13
◼
►
enough of the things you know so I like
[TS]
00:53:16
◼
►
I i don't think there is any situation
[TS]
00:53:19
◼
►
where the pc as exists today with all
[TS]
00:53:21
◼
►
this legacy concerns does not become
[TS]
00:53:23
◼
►
marginalizing the future is just a
[TS]
00:53:24
◼
►
question of what marginalize it like not
[TS]
00:53:27
◼
►
disappear but marginalized like it in
[TS]
00:53:29
◼
►
the same way that you know people using
[TS]
00:53:31
◼
►
the command line still tons of people
[TS]
00:53:32
◼
►
looking online today I use it every day
[TS]
00:53:33
◼
►
but it's marginalized i'm not entirely
[TS]
00:53:36
◼
►
sure that your premises are our sound
[TS]
00:53:38
◼
►
here so problem number one is that you
[TS]
00:53:41
◼
►
said people can't figure out how to use
[TS]
00:53:42
◼
►
pcs but they can use their phones do we
[TS]
00:53:45
◼
►
actually know that it is that is
[TS]
00:53:47
◼
►
actually a thing like our pcs really as
[TS]
00:53:49
◼
►
hard as as we think they're to use and
[TS]
00:53:52
◼
►
then our phones as easy as you think
[TS]
00:53:53
◼
►
they are to use or is that cap actually
[TS]
00:53:56
◼
►
smaller than what we might think oh it's
[TS]
00:53:58
◼
►
go go find someone who has a pc whether
[TS]
00:54:01
◼
►
at work or at home even and just look at
[TS]
00:54:03
◼
►
it that's all I was just just look at it
[TS]
00:54:05
◼
►
just to sit watch them use it and see
[TS]
00:54:06
◼
►
what's on it and see what state it's in
[TS]
00:54:08
◼
►
and ask them to use to do something and
[TS]
00:54:10
◼
►
yes people have trouble with phones too
[TS]
00:54:12
◼
►
it's a relative thing but one is so much
[TS]
00:54:14
◼
►
easier than the other
[TS]
00:54:15
◼
►
don't you know one is not infinitely
[TS]
00:54:16
◼
►
easy and one is not infinitely hard and
[TS]
00:54:18
◼
►
yes you can learn to use anything but
[TS]
00:54:20
◼
►
you have to get rid of those things that
[TS]
00:54:23
◼
►
people don't like to to be concerned
[TS]
00:54:25
◼
►
about it means the reason people love
[TS]
00:54:26
◼
►
the phone so much they took away so many
[TS]
00:54:28
◼
►
things that they have to worry about
[TS]
00:54:29
◼
►
right let's make let's on Android but I
[TS]
00:54:32
◼
►
don't know about this village on the big
[TS]
00:54:34
◼
►
reasons that's always in your pocket and
[TS]
00:54:36
◼
►
it has these awesome cameras and sensors
[TS]
00:54:38
◼
►
and always data connections like there's
[TS]
00:54:41
◼
►
a lot about phones to love that don't
[TS]
00:54:43
◼
►
have to do with the usability paradigm
[TS]
00:54:45
◼
►
of their software but people people use
[TS]
00:54:47
◼
►
that people can do things with their
[TS]
00:54:48
◼
►
phones that the pcs could also do but
[TS]
00:54:50
◼
►
they never did with the pcs because it
[TS]
00:54:52
◼
►
was too much of a pain even just down to
[TS]
00:54:53
◼
►
like installing software so easy on
[TS]
00:54:56
◼
►
phones hard enough on on personal
[TS]
00:54:58
◼
►
computers and so fraught on personal
[TS]
00:55:00
◼
►
computers because of lack of the app
[TS]
00:55:01
◼
►
store and viruses and all sorts of stuff
[TS]
00:55:02
◼
►
like that that people didn't attempt it
[TS]
00:55:04
◼
►
or accidentally attempted to backside
[TS]
00:55:06
◼
►
clicking on things installed browser
[TS]
00:55:07
◼
►
toolbars and crap like that you know
[TS]
00:55:08
◼
►
like well all the crap of the pc world
[TS]
00:55:11
◼
►
makes it so people even if they were
[TS]
00:55:13
◼
►
equally easy to use it would say well
[TS]
00:55:14
◼
►
the this feels safer
[TS]
00:55:16
◼
►
suddenly i'm installing software all the
[TS]
00:55:18
◼
►
cool new app I'm gonna try it no no one
[TS]
00:55:20
◼
►
regular people were not discussing cool
[TS]
00:55:22
◼
►
new apps for their pcs only nerds for
[TS]
00:55:24
◼
►
that alone is resting a huge I think
[TS]
00:55:26
◼
►
you're describing android is that maybe
[TS]
00:55:30
◼
►
less than 100 even android if you like
[TS]
00:55:31
◼
►
the disposability phones like well my
[TS]
00:55:34
◼
►
phone is hosed I like you know the fact
[TS]
00:55:36
◼
►
that normalize backups and the anything
[TS]
00:55:37
◼
►
to nobody essentially nobody did to
[TS]
00:55:39
◼
►
their personal computers but because of
[TS]
00:55:40
◼
►
cloud backup cell phone stuff built in
[TS]
00:55:42
◼
►
more people have a shot at having some
[TS]
00:55:45
◼
►
kind of backup of something somewhere on
[TS]
00:55:48
◼
►
their phones where species like forget
[TS]
00:55:50
◼
►
it no your backups might as well not
[TS]
00:55:52
◼
►
exist as far as the non nerd world is
[TS]
00:55:53
◼
►
concerned
[TS]
00:55:54
◼
►
well and and so I think there's this
[TS]
00:55:56
◼
►
continuum here you know like you
[TS]
00:55:58
◼
►
mentioned like you command line all the
[TS]
00:56:00
◼
►
way up all the way up to like gooey and
[TS]
00:56:01
◼
►
phone when you're in the the more
[TS]
00:56:03
◼
►
command line side of it the more
[TS]
00:56:05
◼
►
difficult side of it getting getting
[TS]
00:56:08
◼
►
like productivity and power user type
[TS]
00:56:10
◼
►
tasks done is it possibly easier than on
[TS]
00:56:14
◼
►
the easy devices but casual use harder
[TS]
00:56:17
◼
►
and then on the on the devices like
[TS]
00:56:20
◼
►
phones and iPads getting productivity
[TS]
00:56:22
◼
►
and power use type things done is
[TS]
00:56:24
◼
►
actually hard to figure out but casual
[TS]
00:56:27
◼
►
users easier
[TS]
00:56:28
◼
►
somewhere in the middle there is the pc
[TS]
00:56:30
◼
►
style OS it pieces are lessons are you
[TS]
00:56:33
◼
►
know they they kind of try to be
[TS]
00:56:34
◼
►
everything I think we are generally much
[TS]
00:56:38
◼
►
better using them for productivity type
[TS]
00:56:40
◼
►
things in Paris type things and that's
[TS]
00:56:42
◼
►
partially because most productivity and
[TS]
00:56:44
◼
►
power user people have grown up with
[TS]
00:56:46
◼
►
computers to some degree or having a
[TS]
00:56:47
◼
►
certain number of years using them so
[TS]
00:56:49
◼
►
there's already a lot of people you know
[TS]
00:56:50
◼
►
what people are used to people already
[TS]
00:56:52
◼
►
trained on how to use computers for the
[TS]
00:56:53
◼
►
most part but also part of just the
[TS]
00:56:55
◼
►
design of them is you know with with
[TS]
00:56:57
◼
►
like these kind of file centric
[TS]
00:56:59
◼
►
paradigms of the desktops and everything
[TS]
00:57:01
◼
►
and all this drag and drop multiple
[TS]
00:57:03
◼
►
windows kind of stuff it's just a lot
[TS]
00:57:04
◼
►
easier to do a lot of tasks as a lot of
[TS]
00:57:07
◼
►
like productivity and powers of tasks on
[TS]
00:57:09
◼
►
a pc silo s that's not to say that I
[TS]
00:57:13
◼
►
pads and stuff can't get some of those
[TS]
00:57:15
◼
►
features but that but also you can't say
[TS]
00:57:19
◼
►
that pcs can't get some of the better
[TS]
00:57:21
◼
►
ease of use and security features that
[TS]
00:57:23
◼
►
I've had and phones have that's all
[TS]
00:57:26
◼
►
that's all I'm saying like if it if you
[TS]
00:57:27
◼
►
do that to the PC operating system you
[TS]
00:57:30
◼
►
know the if you start hiding the
[TS]
00:57:32
◼
►
filesystem pieces operating systems like
[TS]
00:57:34
◼
►
it's the same argument is just like it's
[TS]
00:57:36
◼
►
the question of venue where where is
[TS]
00:57:37
◼
►
that going to happen it's going to
[TS]
00:57:39
◼
►
happen because people don't like the old
[TS]
00:57:40
◼
►
way they like the new way better i do
[TS]
00:57:43
◼
►
i'm pretty sure that sales curve showing
[TS]
00:57:45
◼
►
something else yes they've proven it by
[TS]
00:57:47
◼
►
blood but by what they want to buy I
[TS]
00:57:49
◼
►
mean like so here's the thing with with
[TS]
00:57:51
◼
►
it with the complexity of tasks
[TS]
00:57:53
◼
►
it's about marginalizing uses about
[TS]
00:57:55
◼
►
chasing them farther into the corner
[TS]
00:57:56
◼
►
like so people who use the command line
[TS]
00:57:58
◼
►
and who do sophisticated things with the
[TS]
00:58:00
◼
►
computers will still need pcs but all
[TS]
00:58:03
◼
►
those people who just do email word
[TS]
00:58:05
◼
►
processing calendaring web browsing they
[TS]
00:58:08
◼
►
don't need pcs now they have them
[TS]
00:58:10
◼
►
because basically the only way to get
[TS]
00:58:12
◼
►
outlook and to be able to see pdfs and
[TS]
00:58:15
◼
►
do all the stuff but increasingly if
[TS]
00:58:17
◼
►
your company uses google docs and slack
[TS]
00:58:19
◼
►
and so not like you
[TS]
00:58:21
◼
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there's no reason those people need a
[TS]
00:58:23
◼
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full-fledged pc not because they're
[TS]
00:58:26
◼
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doing command-line stuff but they're not
[TS]
00:58:27
◼
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even doing anything complicated enough
[TS]
00:58:28
◼
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to require them to use the non
[TS]
00:58:31
◼
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command-line portions of a GUI like they
[TS]
00:58:34
◼
►
don't have multiple files that they're
[TS]
00:58:36
◼
►
assembling into a large you know project
[TS]
00:58:39
◼
►
they're not doing as you know
[TS]
00:58:41
◼
►
development is also kind of a command or
[TS]
00:58:43
◼
►
anything but it's a matter of slowly
[TS]
00:58:46
◼
►
making the people who need pcs the
[TS]
00:58:48
◼
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smaller and smaller subset of people in
[TS]
00:58:50
◼
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the same way the people who need command
[TS]
00:58:51
◼
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lines have become a smaller and smaller
[TS]
00:58:53
◼
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subset of people it stops at some point
[TS]
00:58:54
◼
►
it's not as if you mean if the command
[TS]
00:58:56
◼
►
line and marginalizing the command line
[TS]
00:58:58
◼
►
has really stalled out because so many
[TS]
00:58:59
◼
►
people to software development or do
[TS]
00:59:01
◼
►
stuff involving you know servers and so
[TS]
00:59:04
◼
►
on where the command line is important
[TS]
00:59:06
◼
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and is not going away anytime soon
[TS]
00:59:08
◼
►
right so it's not like you chased
[TS]
00:59:09
◼
►
command line to wait until the only
[TS]
00:59:10
◼
►
three people in the world using it but
[TS]
00:59:12
◼
►
it shrinks way down from where was the
[TS]
00:59:13
◼
►
last thing like to do your regular
[TS]
00:59:15
◼
►
business stuff you don't need a command
[TS]
00:59:18
◼
►
line you can get that all done with a
[TS]
00:59:20
◼
►
gooey which was which was an argument
[TS]
00:59:21
◼
►
points like well I want to really work
[TS]
00:59:23
◼
►
done any dots but I wanted this one
[TS]
00:59:25
◼
►
silly thing like drop the so digital
[TS]
00:59:26
◼
►
painting maybe I can use a GUI
[TS]
00:59:27
◼
►
eventually you can do everything we go
[TS]
00:59:30
◼
►
you can do your fancy business
[TS]
00:59:31
◼
►
spreadsheets you can write your word
[TS]
00:59:32
◼
►
processing things even had been invented
[TS]
00:59:34
◼
►
but you could do that too
[TS]
00:59:35
◼
►
like hell you know you do all that stuff
[TS]
00:59:37
◼
►
from the GUI it's just a question of
[TS]
00:59:38
◼
►
marginalizing that stuff and if that
[TS]
00:59:40
◼
►
stuff gets marginalized by like old
[TS]
00:59:43
◼
►
style pc operating system and new style
[TS]
00:59:46
◼
►
one that hides all that crap or mode
[TS]
00:59:48
◼
►
within one or that it really depends on
[TS]
00:59:49
◼
►
the particular company then ends up
[TS]
00:59:51
◼
►
figuring this out whether it be apple
[TS]
00:59:53
◼
►
with its whole different OS ipad
[TS]
00:59:55
◼
►
approach or Microsoft with hybrid
[TS]
00:59:56
◼
►
approach or Android with its follow us
[TS]
00:59:58
◼
►
everywhere cross
[TS]
00:59:58
◼
►
everywhere cross
[TS]
01:00:00
◼
►
OS whatever hybrid asking or even just
[TS]
01:00:01
◼
►
with the web stuff like can you get
[TS]
01:00:03
◼
►
everything done with the web browser and
[TS]
01:00:04
◼
►
use a Chromebook for regular people so
[TS]
01:00:06
◼
►
you have nothing locally and it's just
[TS]
01:00:07
◼
►
everything is on the web
[TS]
01:00:09
◼
►
maybe you can do that case you
[TS]
01:00:10
◼
►
definitely don't know to need a pc style
[TS]
01:00:12
◼
►
operating system to do that you did
[TS]
01:00:13
◼
►
something that can run all the web apps
[TS]
01:00:15
◼
►
and that's not so far-fetched especially
[TS]
01:00:17
◼
►
if like there's a slack clients like
[TS]
01:00:18
◼
►
that so I you know I I don't I wouldn't
[TS]
01:00:23
◼
►
focus on one single product i want to
[TS]
01:00:25
◼
►
focus on what we call pcs because it's
[TS]
01:00:27
◼
►
possible for them to be the future of
[TS]
01:00:29
◼
►
computing as well just have to look for
[TS]
01:00:32
◼
►
where where and how the people who
[TS]
01:00:34
◼
►
really do continue to need a GUI end up
[TS]
01:00:37
◼
►
getting you know where where do they get
[TS]
01:00:39
◼
►
chase what car they get chased into
[TS]
01:00:41
◼
►
because they'll be hanging out there
[TS]
01:00:42
◼
►
with the command line people because of
[TS]
01:00:43
◼
►
the command line people are not going
[TS]
01:00:45
◼
►
anywhere and very often they're the same
[TS]
01:00:46
◼
►
people and so eventually they'll be
[TS]
01:00:48
◼
►
joined by the people who need to use
[TS]
01:00:49
◼
►
like full PC operating systems then
[TS]
01:00:52
◼
►
everyone else will be trying to book
[TS]
01:00:54
◼
►
rooms and outlook usually on their on
[TS]
01:00:58
◼
►
their future of computing devices
[TS]
01:01:00
◼
►
because that's what they do all day is
[TS]
01:01:01
◼
►
some people emails and mess with
[TS]
01:01:03
◼
►
calendars and I voice time and slack so
[TS]
01:01:06
◼
►
i don't disagree with much of what you
[TS]
01:01:09
◼
►
said I think I think we're kind of going
[TS]
01:01:11
◼
►
to different points here basically my
[TS]
01:01:14
◼
►
theory is that the pc style operating
[TS]
01:01:18
◼
►
system and the ipad style operating
[TS]
01:01:22
◼
►
system have this this kind of common
[TS]
01:01:25
◼
►
ground between the two that they're both
[TS]
01:01:28
◼
►
kind of aiming for or should be aiming
[TS]
01:01:30
◼
►
for to solve their problems but i'm not
[TS]
01:01:33
◼
►
sure they mention that I'm not sure the
[TS]
01:01:35
◼
►
either product can get to the other ones
[TS]
01:01:37
◼
►
common ground or like if they actually
[TS]
01:01:39
◼
►
meet in the middle successfully i'm not
[TS]
01:01:42
◼
►
sure that would be a good product for
[TS]
01:01:43
◼
►
either of them but i'm using the same
[TS]
01:01:46
◼
►
company because the same company would
[TS]
01:01:47
◼
►
be foolish to make their two products
[TS]
01:01:49
◼
►
meet in the middle like right so but
[TS]
01:01:51
◼
►
they could be likely to the ipad meats
[TS]
01:01:53
◼
►
like Windows 10 in the middle you know
[TS]
01:01:54
◼
►
me and like when Windows 10 goes goes
[TS]
01:01:57
◼
►
tablet and the ipad goes pc but the mac
[TS]
01:01:59
◼
►
would still be hanging out there in like
[TS]
01:02:01
◼
►
full fledge pc area right however I do
[TS]
01:02:04
◼
►
think though that we are judging this
[TS]
01:02:06
◼
►
for the most part from what Apple's
[TS]
01:02:08
◼
►
doing because Microsoft does crazy
[TS]
01:02:10
◼
►
things there they are kind of on drugs
[TS]
01:02:12
◼
►
sometimes they work sometimes
[TS]
01:02:13
◼
►
they don't get it who knows what they're
[TS]
01:02:14
◼
►
doing over there sometimes they're
[TS]
01:02:16
◼
►
pretty cool
[TS]
01:02:16
◼
►
microsoft is showing that there's still
[TS]
01:02:19
◼
►
a lot that can maybe be done in pc-style
[TS]
01:02:22
◼
►
os's and and also there there is a
[TS]
01:02:26
◼
►
possibility of making more productivity
[TS]
01:02:28
◼
►
focused tablets like Microsoft is doing
[TS]
01:02:30
◼
►
a bunch of stuff in that area and it's
[TS]
01:02:32
◼
►
all wacky and some of it is cool most of
[TS]
01:02:34
◼
►
it is weird and sometimes it works
[TS]
01:02:36
◼
►
sometimes it doesn't ok but they
[TS]
01:02:37
◼
►
actually are moving and they're actually
[TS]
01:02:39
◼
►
seeing some progress there and some
[TS]
01:02:41
◼
►
success with their surface stuff and and
[TS]
01:02:43
◼
►
various windows 10 seconds like we make
[TS]
01:02:45
◼
►
fun of it but it actually is starting to
[TS]
01:02:47
◼
►
actually succeed anyway we are looking
[TS]
01:02:50
◼
►
at apple for this because we know Apple
[TS]
01:02:53
◼
►
if they put their mind to it would do a
[TS]
01:02:54
◼
►
better job at both sides of this however
[TS]
01:02:57
◼
►
i think it's very clear from recent
[TS]
01:03:01
◼
►
years that Apple's not really stepping
[TS]
01:03:04
◼
►
on the gas too hard on either side of
[TS]
01:03:06
◼
►
this they're devoting their resources
[TS]
01:03:08
◼
►
elsewhere
[TS]
01:03:09
◼
►
they're focusing on things like the
[TS]
01:03:10
◼
►
iphone and services and the watch and
[TS]
01:03:13
◼
►
maybe occasionally the TV and pouring
[TS]
01:03:15
◼
►
God knows how much effort into this this
[TS]
01:03:17
◼
►
car thing we are not really stepping on
[TS]
01:03:21
◼
►
the gas on trying to improve mac OS
[TS]
01:03:23
◼
►
which seems like almost in maintenance
[TS]
01:03:25
◼
►
mode and ipad OS / iOS seem like in
[TS]
01:03:31
◼
►
these productivity style or or you know
[TS]
01:03:35
◼
►
power user style ways it jumps forward
[TS]
01:03:38
◼
►
like every two years in some interesting
[TS]
01:03:41
◼
►
way like that multitasking are split
[TS]
01:03:42
◼
►
screen or extensions or whatever else
[TS]
01:03:44
◼
►
but that kind of just sits there for a
[TS]
01:03:46
◼
►
while they're not really driving quickly
[TS]
01:03:48
◼
►
towards either of these goals and it's
[TS]
01:03:51
◼
►
kind of unclear as to whether they even
[TS]
01:03:53
◼
►
intend to
[TS]
01:03:54
◼
►
so I think it's kind of a bad example
[TS]
01:03:56
◼
►
like we we are trying to argue whether
[TS]
01:03:59
◼
►
these things are possible whether
[TS]
01:04:00
◼
►
conversions as possible or which one of
[TS]
01:04:02
◼
►
these is like quote the right or the
[TS]
01:04:03
◼
►
inevitable the future approach but we're
[TS]
01:04:05
◼
►
basing that on only what Apple's doing
[TS]
01:04:07
◼
►
here and I think that's kind of blinding
[TS]
01:04:09
◼
►
us to and well but I'm what might be
[TS]
01:04:11
◼
►
possible because if a company was the
[TS]
01:04:15
◼
►
company had these platforms that really
[TS]
01:04:17
◼
►
cared a lot about these particular
[TS]
01:04:19
◼
►
things have to prioritize them higher
[TS]
01:04:21
◼
►
than what Apple does i think we might
[TS]
01:04:23
◼
►
see more answers more quickly and I
[TS]
01:04:25
◼
►
think we might see ID
[TS]
01:04:27
◼
►
he's tried that we wouldn't have
[TS]
01:04:28
◼
►
considered and Microsoft is almost doing
[TS]
01:04:30
◼
►
that like there again they're doing a
[TS]
01:04:32
◼
►
lot of crazy stuff there's not doing
[TS]
01:04:33
◼
►
very well most of the time because
[TS]
01:04:34
◼
►
they're not that great at it but we are
[TS]
01:04:38
◼
►
seeing like it is possible if you invest
[TS]
01:04:40
◼
►
heavily in these areas and you really
[TS]
01:04:42
◼
►
step on the gas in these areas it is
[TS]
01:04:44
◼
►
possible to both have interesting
[TS]
01:04:47
◼
►
tablets that could be easy to use and
[TS]
01:04:49
◼
►
also run productivity software pretty
[TS]
01:04:51
◼
►
well and it's also possible to do
[TS]
01:04:54
◼
►
interesting new things with desktops to
[TS]
01:04:56
◼
►
bring them closer to the tablet world in
[TS]
01:04:59
◼
►
in ways that make tablet real good i
[TS]
01:05:01
◼
►
think it's only a matter of for Apple
[TS]
01:05:04
◼
►
specifically do they care enough about
[TS]
01:05:06
◼
►
mac OS to make major changes to the OS
[TS]
01:05:10
◼
►
and to the way it works and we just saw
[TS]
01:05:12
◼
►
the touch bar everything and that's cool
[TS]
01:05:13
◼
►
that's not a major change to the to the
[TS]
01:05:16
◼
►
interaction model or the application
[TS]
01:05:18
◼
►
model of the OS that's a hardware
[TS]
01:05:19
◼
►
features that sells new hardware and has
[TS]
01:05:21
◼
►
some software integration and it's
[TS]
01:05:23
◼
►
really cool the way to integrate the
[TS]
01:05:24
◼
►
hardware and everything but that's not
[TS]
01:05:26
◼
►
fundamentally changing mac OS any
[TS]
01:05:27
◼
►
meaningful way
[TS]
01:05:29
◼
►
so today well okay that is not additive
[TS]
01:05:33
◼
►
it's it but I think Marcus its Marcus
[TS]
01:05:35
◼
►
Wright is purely added if it's not it's
[TS]
01:05:37
◼
►
not taking away any complexity for the
[TS]
01:05:38
◼
►
mac put it that way and you have the
[TS]
01:05:39
◼
►
weird stuff on the mac like the touch
[TS]
01:05:41
◼
►
part doesn't also that all is just an
[TS]
01:05:42
◼
►
additive cool thing right but it does
[TS]
01:05:45
◼
►
not allow you to avoid or otherwise hide
[TS]
01:05:47
◼
►
or make move any of the complexity
[TS]
01:05:49
◼
►
involved in all the things that I was
[TS]
01:05:51
◼
►
better than the mac exactly and then on
[TS]
01:05:53
◼
►
the other side I OS on you on the phone
[TS]
01:05:56
◼
►
the phone is making great strides of
[TS]
01:05:58
◼
►
course because that's where Apple
[TS]
01:05:59
◼
►
focuses a lot because that's good they
[TS]
01:06:00
◼
►
should that's what that's where all the
[TS]
01:06:01
◼
►
action is like that makes sense but on
[TS]
01:06:04
◼
►
the ipad what we see it we see the same
[TS]
01:06:06
◼
►
pattern from them over and over again
[TS]
01:06:08
◼
►
which is they give the ipad a little bit
[TS]
01:06:10
◼
►
of attention and they kind of just let
[TS]
01:06:11
◼
►
it sit for a year or two and they give
[TS]
01:06:13
◼
►
it a little bit more attention and
[TS]
01:06:15
◼
►
that's it for a year or two but
[TS]
01:06:17
◼
►
ultimately the ipad always is playing
[TS]
01:06:19
◼
►
second fiddle to the iphone that's and
[TS]
01:06:21
◼
►
that's true of both in Apple's attention
[TS]
01:06:23
◼
►
also just the design of the OS in so
[TS]
01:06:26
◼
►
many ways the ipad just a blown-up
[TS]
01:06:29
◼
►
iphone and it seems like that's mostly
[TS]
01:06:32
◼
►
okay with everybody and that's fine
[TS]
01:06:34
◼
►
there are a lot of advantages to doing
[TS]
01:06:35
◼
►
it that way but if you keep doing it
[TS]
01:06:37
◼
►
that way i don't see how it ever
[TS]
01:06:39
◼
►
or replaces more pcs meaningful than one
[TS]
01:06:42
◼
►
is replacing now you just go to the
[TS]
01:06:44
◼
►
screen thing which was the thing I
[TS]
01:06:45
◼
►
always bring up like people don't use
[TS]
01:06:47
◼
►
pcs with 12 inch screens on their desk
[TS]
01:06:49
◼
►
if they can help it
[TS]
01:06:50
◼
►
like maybe in laptops but even then I
[TS]
01:06:52
◼
►
think if they want to work all day
[TS]
01:06:53
◼
►
they're hooked up to a bigger screen
[TS]
01:06:55
◼
►
there's a reason for that but you know
[TS]
01:06:56
◼
►
bigger screen lets you see more stuff
[TS]
01:06:57
◼
►
that makes you more productive remember
[TS]
01:06:59
◼
►
back in the day you remember back in the
[TS]
01:07:00
◼
►
eighties all the studies about how
[TS]
01:07:02
◼
►
productivity worker productivity
[TS]
01:07:04
◼
►
increases when you have bigger CRT on
[TS]
01:07:05
◼
►
your desk in like this video's as an
[TS]
01:07:07
◼
►
excuse to demand a massive 21 inch CRT
[TS]
01:07:10
◼
►
which actually they were massive they're
[TS]
01:07:12
◼
►
really huge and heavy and people don't
[TS]
01:07:13
◼
►
understand exactly how big those things
[TS]
01:07:15
◼
►
were but yeah I mean like how it be both
[TS]
01:07:21
◼
►
the ipad and on the Mac when one of the
[TS]
01:07:23
◼
►
things that I was a tribute to the
[TS]
01:07:24
◼
►
fictional person of apple computer which
[TS]
01:07:26
◼
►
is not a person but a collection of
[TS]
01:07:27
◼
►
people but you know it's sort of turning
[TS]
01:07:29
◼
►
into a person like Apple is hoping that
[TS]
01:07:33
◼
►
people don't have to do such complicated
[TS]
01:07:36
◼
►
things can't you do all of your stuff
[TS]
01:07:38
◼
►
with the ipad apps that we give you look
[TS]
01:07:40
◼
►
at a simple they are you just need these
[TS]
01:07:41
◼
►
simple functions just need to be able to
[TS]
01:07:43
◼
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crop your images in this way
[TS]
01:07:45
◼
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no you don't need to be able to crop
[TS]
01:07:47
◼
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with with fixed proportions but also in
[TS]
01:07:49
◼
►
landscape and portrait you only need to
[TS]
01:07:50
◼
►
do have mac on the iphone teeth really
[TS]
01:07:52
◼
►
need to do that when you edit video you
[TS]
01:07:54
◼
►
really that fine control of how the
[TS]
01:07:56
◼
►
audio comes in or can you just drag the
[TS]
01:07:58
◼
►
slider and we'll pick the curve for you
[TS]
01:07:59
◼
►
like do you really need that much all
[TS]
01:08:02
◼
►
right how about how would be the
[TS]
01:08:03
◼
►
precision editor is that precise enough
[TS]
01:08:04
◼
►
couldn't can't you get your work done
[TS]
01:08:06
◼
►
just with these simple visit so much
[TS]
01:08:08
◼
►
easier with the symbol we don't have
[TS]
01:08:09
◼
►
dialogues all these numbers in them we
[TS]
01:08:11
◼
►
don't have all these pallets that you
[TS]
01:08:13
◼
►
have to rearrange and so many pallets
[TS]
01:08:14
◼
►
you can even have them all on the screen
[TS]
01:08:16
◼
►
the same time of the pic which ones you
[TS]
01:08:18
◼
►
that's just too much like how much
[TS]
01:08:19
◼
►
simple as guys read can't you get to
[TS]
01:08:20
◼
►
work that people say sometimes but other
[TS]
01:08:24
◼
►
times no arm and Apple really doesn't
[TS]
01:08:27
◼
►
want to give you either like for the max
[TS]
01:08:29
◼
►
I can't you worked with one cpu most of
[TS]
01:08:31
◼
►
the time yeah but maybe I want if I had
[TS]
01:08:34
◼
►
two of them and they both had 12 cores I
[TS]
01:08:37
◼
►
could cut this portion of my work down
[TS]
01:08:39
◼
►
in half and it would make me more
[TS]
01:08:40
◼
►
productive farm but but can't you get is
[TS]
01:08:42
◼
►
this ok we just buy this one it's like
[TS]
01:08:44
◼
►
that it's like wishful thinking that the
[TS]
01:08:47
◼
►
massive simplification that is so good
[TS]
01:08:49
◼
►
for everybody doesn't fit that they seem
[TS]
01:08:51
◼
►
to be thinking it'll fit
[TS]
01:08:52
◼
►
more people into it than it does and is
[TS]
01:08:55
◼
►
marketed like people just getting shaved
[TS]
01:08:56
◼
►
off the top and that you know it
[TS]
01:08:58
◼
►
Apple has shown that they're essentially
[TS]
01:09:00
◼
►
captive audience when you come up with
[TS]
01:09:01
◼
►
the new laptops and the 500 always more
[TS]
01:09:02
◼
►
expensive and they don't have all the
[TS]
01:09:05
◼
►
ports and features that you may have
[TS]
01:09:06
◼
►
you're gonna buy him anyway what choice
[TS]
01:09:08
◼
►
do you have what you do you know vote
[TS]
01:09:10
◼
►
for a third party candidate go ahead
[TS]
01:09:12
◼
►
thrown away but i finally got the
[TS]
01:09:15
◼
►
reference
[TS]
01:09:15
◼
►
yeah so it so to get like that is that I
[TS]
01:09:20
◼
►
feel like is where Apple is dropping the
[TS]
01:09:22
◼
►
ball and isn't there
[TS]
01:09:23
◼
►
there have been too optimistic too
[TS]
01:09:26
◼
►
hopeful that every new thing they make
[TS]
01:09:28
◼
►
whether it's like the new version of
[TS]
01:09:30
◼
►
imovie were there to keep the old one
[TS]
01:09:31
◼
►
around for you know that old one that
[TS]
01:09:33
◼
►
really old car for many many years ago
[TS]
01:09:35
◼
►
you know all the way up to the hopes
[TS]
01:09:39
◼
►
that the iOS versions of their apps like
[TS]
01:09:41
◼
►
the iOS versions of photo editing and so
[TS]
01:09:43
◼
►
on and so forth
[TS]
01:09:44
◼
►
would would be enough for anybody so
[TS]
01:09:46
◼
►
much so that we can even just put them
[TS]
01:09:47
◼
►
to the mac and be enough for everybody
[TS]
01:09:48
◼
►
there to like that is probably good
[TS]
01:09:52
◼
►
strategy for trying to simplify for most
[TS]
01:09:53
◼
►
people but it just slowly like torturing
[TS]
01:09:58
◼
►
the people who really do have demanding
[TS]
01:10:00
◼
►
needs and apple doesn't want to complex
[TS]
01:10:03
◼
►
if I the software and apple doesn't seem
[TS]
01:10:05
◼
►
to want to make it so that other people
[TS]
01:10:06
◼
►
can make similarly similarly complicated
[TS]
01:10:09
◼
►
software if only because they refused to
[TS]
01:10:10
◼
►
make an ipad with a bigger screen
[TS]
01:10:11
◼
►
because you can't fit all Lightroom's
[TS]
01:10:13
◼
►
palace in there my market was playing
[TS]
01:10:14
◼
►
with my room on a 28-inch surface to do
[TS]
01:10:16
◼
►
that gives you enough room for all the
[TS]
01:10:18
◼
►
rooms crazy pallets I'll do you really
[TS]
01:10:20
◼
►
need all these controls in my room can't
[TS]
01:10:21
◼
►
you get away with just the controls that
[TS]
01:10:22
◼
►
are in like an okay iOS app know you
[TS]
01:10:25
◼
►
actually can't do this for a certain
[TS]
01:10:27
◼
►
section of the market you can't and if
[TS]
01:10:28
◼
►
apple doesn't care about them they are
[TS]
01:10:30
◼
►
seating that entire market both on the
[TS]
01:10:32
◼
►
pc and mac to other people now the break
[TS]
01:10:35
◼
►
microsoft into it to think about
[TS]
01:10:36
◼
►
microsoft they're kind of in the Apple
[TS]
01:10:38
◼
►
position and I kind of feel bad for them
[TS]
01:10:39
◼
►
but kind of not because you know history
[TS]
01:10:41
◼
►
where even if Microsoft has the right
[TS]
01:10:45
◼
►
product and even if the product is
[TS]
01:10:47
◼
►
awesome
[TS]
01:10:48
◼
►
sometimes you're just not in the right
[TS]
01:10:49
◼
►
market position are you have the wrong
[TS]
01:10:51
◼
►
reputation like forces independent of
[TS]
01:10:54
◼
►
the quality of your product can cause
[TS]
01:10:56
◼
►
your thing to fail
[TS]
01:10:57
◼
►
look at apple in the nineties the best
[TS]
01:10:59
◼
►
operating system the best gooey but it
[TS]
01:11:02
◼
►
was too late
[TS]
01:11:02
◼
►
like Microsoft authorities one and wait
[TS]
01:11:04
◼
►
hang on you're saying OS
[TS]
01:11:06
◼
►
classic OS was the best operating system
[TS]
01:11:08
◼
►
in the nineties yeah i'll give you the
[TS]
01:11:11
◼
►
eighties and maybe the first part of the
[TS]
01:11:13
◼
►
nineties first few years maybe but leg
[TS]
01:11:16
◼
►
well what right before until windows
[TS]
01:11:17
◼
►
2000-2001 ninety nine yes nine trust me
[TS]
01:11:24
◼
►
I mean sir i'm doing and then like an
[TS]
01:11:27
◼
►
attack on the tech things you know it's
[TS]
01:11:29
◼
►
it's borderline but anyway certainly
[TS]
01:11:30
◼
►
back when it was like the Macintosh vs
[TS]
01:11:33
◼
►
das and like windows 1.0 and so but
[TS]
01:11:35
◼
►
anyway not to rehash that sometimes you
[TS]
01:11:37
◼
►
don't win with the best product right
[TS]
01:11:39
◼
►
and so even myself gets it right
[TS]
01:11:42
◼
►
forget it writer than apple like we we
[TS]
01:11:44
◼
►
are at the whim of the companies that
[TS]
01:11:46
◼
►
exist and they're in there in trench
[TS]
01:11:48
◼
►
legacies and their customer bases and
[TS]
01:11:50
◼
►
where they make them like it's not a
[TS]
01:11:52
◼
►
perfect system where when someone comes
[TS]
01:11:54
◼
►
up with the right answer it will just
[TS]
01:11:55
◼
►
you know it we we have we are stuck with
[TS]
01:11:58
◼
►
the companies that we have for the new
[TS]
01:11:59
◼
►
companies that will have to grow to
[TS]
01:12:00
◼
►
replace them and that is a ugly messy
[TS]
01:12:02
◼
►
slow process and so it's really hard to
[TS]
01:12:05
◼
►
tell if Microsoft actually has the right
[TS]
01:12:06
◼
►
answer like for example if Apple had
[TS]
01:12:08
◼
►
done with Microsoft's doing with its OS
[TS]
01:12:10
◼
►
strategy they would probably be farther
[TS]
01:12:12
◼
►
along because Apple has been in a
[TS]
01:12:14
◼
►
stronger position because of a little
[TS]
01:12:15
◼
►
thing called the iphone and they could
[TS]
01:12:16
◼
►
have made a lot of headway there were as
[TS]
01:12:18
◼
►
Microsoft was coming away from behind
[TS]
01:12:20
◼
►
having really gone you know really
[TS]
01:12:22
◼
►
missed the boat on the mobile thing and
[TS]
01:12:24
◼
►
having all sorts of problems with their
[TS]
01:12:25
◼
►
traditional sources of revenue switching
[TS]
01:12:28
◼
►
around trying to change into a services
[TS]
01:12:29
◼
►
company like so it's really hard to tell
[TS]
01:12:32
◼
►
i think about the right answer there
[TS]
01:12:33
◼
►
either but i love that Microsoft has the
[TS]
01:12:35
◼
►
luxury of having a completely failed
[TS]
01:12:37
◼
►
smartphone efforts of the evidence no
[TS]
01:12:39
◼
►
legacy and smartphones to work with the
[TS]
01:12:41
◼
►
well it's just stuff like now that
[TS]
01:12:43
◼
►
outlet that uh that iOS and Android like
[TS]
01:12:45
◼
►
sort of run the table
[TS]
01:12:47
◼
►
what room is there for like it Tyson or
[TS]
01:12:49
◼
►
whatever the hell that thing is called
[TS]
01:12:50
◼
►
or you know windows phone
[TS]
01:12:52
◼
►
all rights and stuff like it again it
[TS]
01:12:54
◼
►
even if Microsoft had the best
[TS]
01:12:56
◼
►
smartphone operating system technically
[TS]
01:12:59
◼
►
a statically user-friendliness or
[TS]
01:13:00
◼
►
whatever it's so hard to go up against
[TS]
01:13:03
◼
►
entrenched interests but then we always
[TS]
01:13:04
◼
►
talk about Apple's we know more about it
[TS]
01:13:06
◼
►
and if you like apples apples mistake is
[TS]
01:13:08
◼
►
actually one of naive optimism or
[TS]
01:13:11
◼
►
wishful thinking and they and they keep
[TS]
01:13:13
◼
►
plugging away I like they plugged away
[TS]
01:13:14
◼
►
at you don't need access to the file
[TS]
01:13:16
◼
►
system for how many years before the
[TS]
01:13:17
◼
►
iCloud drive like this all just wasted
[TS]
01:13:19
◼
►
could be if they were to come up with a
[TS]
01:13:20
◼
►
better answer that fine you can come up
[TS]
01:13:22
◼
►
with a better answer
[TS]
01:13:23
◼
►
not really good to wait six years or the
[TS]
01:13:26
◼
►
hell it was before before I cloud drive
[TS]
01:13:28
◼
►
comes out because by that point
[TS]
01:13:29
◼
►
everybody's already using dropbox or
[TS]
01:13:31
◼
►
onedrive or whatever that they're using
[TS]
01:13:33
◼
►
and you know I cloud drive because it's
[TS]
01:13:35
◼
►
entrenched it's from the platform
[TS]
01:13:36
◼
►
vendors gonna do okay
[TS]
01:13:38
◼
►
same thing with Apple music streaming
[TS]
01:13:40
◼
►
like there isn't an advantage of being
[TS]
01:13:41
◼
►
the the platform owner but that's that's
[TS]
01:13:44
◼
►
not a that's not a strong move to take
[TS]
01:13:48
◼
►
away the file system and all the
[TS]
01:13:49
◼
►
functionality over form provides while
[TS]
01:13:50
◼
►
hiding the complexity and then not come
[TS]
01:13:52
◼
►
up with a suitable replacement and then
[TS]
01:13:54
◼
►
just bail couple years later and say
[TS]
01:13:56
◼
►
okay here's here's dropbox this is
[TS]
01:13:58
◼
►
always the struggle of the iPad and an
[TS]
01:14:02
◼
►
iOS in general also fits but I think
[TS]
01:14:04
◼
►
more for the ipad that in order to
[TS]
01:14:07
◼
►
enable these power uses you you have to
[TS]
01:14:10
◼
►
give a little on the simplicity and
[TS]
01:14:13
◼
►
there's always the question of whether
[TS]
01:14:15
◼
►
you're actually just you know slowly
[TS]
01:14:17
◼
►
re-implementing the back the mac poorly
[TS]
01:14:19
◼
►
you know like the whole list joke and I
[TS]
01:14:22
◼
►
think I don't think that the industry
[TS]
01:14:25
◼
►
has shown yet that anybody has a really
[TS]
01:14:27
◼
►
good idea of how to balance those things
[TS]
01:14:29
◼
►
between like power usability and
[TS]
01:14:31
◼
►
multitasking and and file access and
[TS]
01:14:34
◼
►
things like that and simplicity of
[TS]
01:14:36
◼
►
tablet use i think almost everybody just
[TS]
01:14:39
◼
►
kind of punch the answer that question
[TS]
01:14:40
◼
►
of oh well this Apple figure it out
[TS]
01:14:43
◼
►
they're smart or something some answer
[TS]
01:14:45
◼
►
like that that's really not an answer
[TS]
01:14:46
◼
►
it's like usually apple doesn't figure
[TS]
01:14:49
◼
►
things out that we can't figure out a
[TS]
01:14:51
◼
►
solution to ourselves like because
[TS]
01:14:53
◼
►
usually apples made it for the same kind
[TS]
01:14:55
◼
►
of people outside of apple and if they
[TS]
01:14:57
◼
►
if we can figure out whether whether
[TS]
01:14:59
◼
►
solution to a problem can even exist
[TS]
01:15:01
◼
►
they usually can't either they usually
[TS]
01:15:03
◼
►
just punted say well
[TS]
01:15:05
◼
►
yep this is a problem deal with it and
[TS]
01:15:06
◼
►
we do and it's it's fine
[TS]
01:15:08
◼
►
look like when the ipad was was first
[TS]
01:15:11
◼
►
being rumored we were all able what
[TS]
01:15:13
◼
►
they're gonna do for text input because
[TS]
01:15:15
◼
►
on-screen keyboards are pretty limited
[TS]
01:15:18
◼
►
but you can't have like a physical
[TS]
01:15:21
◼
►
keyboard on the tablet that doesn't work
[TS]
01:15:23
◼
►
what are they gonna do and they punted
[TS]
01:15:26
◼
►
they said all right well here's
[TS]
01:15:27
◼
►
on-screen keyboard its limited but deal
[TS]
01:15:29
◼
►
with it and will tell you this external
[TS]
01:15:31
◼
►
one that was really bizarre
[TS]
01:15:33
◼
►
and yeah like sometimes these are just
[TS]
01:15:37
◼
►
kind of unsolvable design problems that
[TS]
01:15:40
◼
►
you just have to pick one or the other
[TS]
01:15:42
◼
►
and neither are great and I think the
[TS]
01:15:44
◼
►
balance between the you know file system
[TS]
01:15:47
◼
►
access and windowing and multitasking
[TS]
01:15:49
◼
►
and everything like that and the
[TS]
01:15:51
◼
►
simplicity of what iOS offers today I
[TS]
01:15:56
◼
►
just don't think there is a good balance
[TS]
01:15:57
◼
►
between those two there might be ways to
[TS]
01:15:59
◼
►
do it better than what the mac and
[TS]
01:16:02
◼
►
windows do but i still think that if you
[TS]
01:16:06
◼
►
add that power you were going to ruin
[TS]
01:16:09
◼
►
the simplicity you're going to add
[TS]
01:16:10
◼
►
complexity
[TS]
01:16:11
◼
►
it's good it is going to be one of those
[TS]
01:16:13
◼
►
design punts and I'm not sure that this
[TS]
01:16:17
◼
►
is necessarily avoidable but but but i
[TS]
01:16:19
◼
►
do think it's it might be an unsolvable
[TS]
01:16:23
◼
►
problem because tablets have been around
[TS]
01:16:24
◼
►
for awhile now and we still haven't
[TS]
01:16:27
◼
►
figured out a solution to this problem
[TS]
01:16:28
◼
►
you know I keep coming back to is I'm
[TS]
01:16:31
◼
►
listening to you guys I I think about
[TS]
01:16:33
◼
►
what chris lattner did set a couple
[TS]
01:16:35
◼
►
episodes ago but it's cool that we can
[TS]
01:16:37
◼
►
say that he liked what he had said about
[TS]
01:16:39
◼
►
Swift having and I forget the term we
[TS]
01:16:42
◼
►
use maybe one of you remembers but like
[TS]
01:16:44
◼
►
progressive disclosure and yeah exactly
[TS]
01:16:46
◼
►
where I was going with this where i
[TS]
01:16:49
◼
►
think by and large market i actually
[TS]
01:16:50
◼
►
agree with you in that i don't i
[TS]
01:16:52
◼
►
personally don't see a way to square the
[TS]
01:16:54
◼
►
circle and in order to make an ipad more
[TS]
01:16:58
◼
►
usable for more people in a professional
[TS]
01:17:02
◼
►
capacity
[TS]
01:17:03
◼
►
I think you would have to take away a
[TS]
01:17:05
◼
►
lot of the things that make the ipad so
[TS]
01:17:07
◼
►
great today but progressive disclosure
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01:17:10
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is the thing that's already happening
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like if you don't do a swipe from the
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right side of the screen toward the
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center of the screen
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would you ever really know about
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01:17:18
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multitasking if you don't hit that that
[TS]
01:17:21
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little of I know about it when i
[TS]
01:17:23
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accidentally do a plan a game
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01:17:25
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oh yeah and that's where so you know
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what I'm driving at you know what I'm
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driving at
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and actually I think that's such a
[TS]
01:17:29
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relevant like it sounds like a side
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01:17:31
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thing i do you actually do gesture so
[TS]
01:17:33
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what that's one of the things that is
[TS]
01:17:36
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more trouble someone touch devices and
[TS]
01:17:38
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less on PCs we're like progressive
[TS]
01:17:40
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disclosure is easier on desktop
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operating system because you're less
[TS]
01:17:43
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likely to accidentally trigger something
[TS]
01:17:44
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because the
[TS]
01:17:46
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input is more precise right and there's
[TS]
01:17:48
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more mechanisms right you have an entire
[TS]
01:17:50
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keyboard and then you have all the
[TS]
01:17:51
◼
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hotkeys and you have a pointing device
[TS]
01:17:53
◼
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and two buttons on you can have like
[TS]
01:17:54
◼
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alternate clicks and modifier and
[TS]
01:17:56
◼
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they're not afraid to put preferences in
[TS]
01:17:58
◼
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like hey you want to disable dashboard
[TS]
01:18:00
◼
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and disabled hot corners you can't iOS
[TS]
01:18:02
◼
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has you know disable multitasking
[TS]
01:18:03
◼
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gestures and stuff but some things you
[TS]
01:18:05
◼
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just can't turn off on iOS because
[TS]
01:18:06
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they're always they're like actually
[TS]
01:18:07
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control center i think you can as a
[TS]
01:18:08
◼
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preference for that too but yeah that
[TS]
01:18:11
◼
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type of that type of things like how do
[TS]
01:18:13
◼
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you do progressive disclosure disclosure
[TS]
01:18:14
◼
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well on a device where you've already
[TS]
01:18:16
◼
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used up like every possible Morse code
[TS]
01:18:18
◼
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click combination on the home button and
[TS]
01:18:20
◼
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fifty million gestures and there's no
[TS]
01:18:22
◼
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keyboard like that kind of already
[TS]
01:18:24
◼
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painted themselves into a corner in
[TS]
01:18:26
◼
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their ability it in their eagerness to
[TS]
01:18:28
◼
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gild the lily of iOS touch interface is
[TS]
01:18:32
◼
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not leaving a lot of room for them to
[TS]
01:18:34
◼
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win the more complicated stuff in a nice
[TS]
01:18:35
◼
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progressive disclosure way
[TS]
01:18:37
◼
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yeah I i agree with you and I I just
[TS]
01:18:40
◼
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can't help but wonder is there something
[TS]
01:18:42
◼
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that I'm not seen today that would lend
[TS]
01:18:46
◼
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itself to having the ipad feel like a
[TS]
01:18:50
◼
►
more i'm gonna use the word professional
[TS]
01:18:51
◼
►
but I can think of a better way better
[TS]
01:18:53
◼
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work for but more professional device
[TS]
01:18:54
◼
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and I think about if you had told me
[TS]
01:18:56
◼
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during the iOS 6 or 7 days
[TS]
01:19:00
◼
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oh you know there's gonna come a time
[TS]
01:19:01
◼
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that you can have this floating window
[TS]
01:19:03
◼
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that plays video that you can shimmy
[TS]
01:19:04
◼
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around the screen and enlarged and
[TS]
01:19:06
◼
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shrink and swipe off to the side to kind
[TS]
01:19:08
◼
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of hide it for a minute I would've
[TS]
01:19:10
◼
►
thought you were bonkers and I would
[TS]
01:19:11
◼
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have wondered you know how do you
[TS]
01:19:12
◼
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activate that well how do you make how
[TS]
01:19:13
◼
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to make it go away what do you do with
[TS]
01:19:15
◼
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this thing and it turns out
[TS]
01:19:16
◼
►
picture-in-picture the ipad is awesome
[TS]
01:19:18
◼
►
and similarly multitasking is pretty
[TS]
01:19:21
◼
►
awesome
[TS]
01:19:22
◼
►
it's pretty crappy switching between
[TS]
01:19:24
◼
►
apps on the little multitasking app
[TS]
01:19:26
◼
►
switcher but by and large it's pretty
[TS]
01:19:27
◼
►
awesome and I don't know that I would
[TS]
01:19:29
◼
►
have seen a way to do that prior to
[TS]
01:19:32
◼
►
having actually seen the way it was
[TS]
01:19:34
◼
►
implemented so I i do agree with the
[TS]
01:19:37
◼
►
both of you but I can't help but wonder
[TS]
01:19:38
◼
►
what is it that we are not thinking of
[TS]
01:19:40
◼
►
that would make something in the spirit
[TS]
01:19:43
◼
►
of progressive disclosure possible and I
[TS]
01:19:46
◼
►
i don't know i have no specifics but it
[TS]
01:19:48
◼
►
makes me wonder what's coming you know
[TS]
01:19:50
◼
►
what's coming in june
[TS]
01:19:51
◼
►
no you're not thinking of it but i'd
[TS]
01:19:52
◼
►
totally i'm thinking of it like there's
[TS]
01:19:54
◼
►
something else was getting with Apple
[TS]
01:19:55
◼
►
being wishful in hoping that the simple
[TS]
01:19:58
◼
►
applications and the
[TS]
01:20:00
◼
►
limited form factors in interface venues
[TS]
01:20:02
◼
►
that they have provided on the ipad and
[TS]
01:20:04
◼
►
and increasingly on the Mac will be
[TS]
01:20:06
◼
►
sufficient for everybody's needs they
[TS]
01:20:08
◼
►
are intentionally not doing a bunch of
[TS]
01:20:10
◼
►
obvious things for a long time they
[TS]
01:20:12
◼
►
intentionally didn't do the obvious
[TS]
01:20:13
◼
►
thing of giving you up a pencil
[TS]
01:20:16
◼
►
basically Apple pencil for a long time
[TS]
01:20:18
◼
►
they avoid that because it's like that's
[TS]
01:20:19
◼
►
an additional complication
[TS]
01:20:21
◼
►
most people don't need it maybe we can
[TS]
01:20:23
◼
►
get along without it and you know we had
[TS]
01:20:26
◼
►
to endure many many years of people
[TS]
01:20:27
◼
►
selling hot dogs on a stick that you
[TS]
01:20:29
◼
►
know you on your iPad big stubby
[TS]
01:20:33
◼
►
artificial finger thing and like it took
[TS]
01:20:34
◼
►
so long for them to get through their
[TS]
01:20:36
◼
►
skulls like people want to draw on these
[TS]
01:20:37
◼
►
things they're buying these terrible
[TS]
01:20:39
◼
►
devices that do it for guns to make a
[TS]
01:20:40
◼
►
pencil and they did finally right there
[TS]
01:20:42
◼
►
are so many obvious things they can do
[TS]
01:20:44
◼
►
they can make a much bigger form factor
[TS]
01:20:46
◼
►
if you want to see the microsoft already
[TS]
01:20:48
◼
►
gone the whole product that you can rip
[TS]
01:20:50
◼
►
off ideas from or get inspired from you
[TS]
01:20:52
◼
►
can do more things with multitasking and
[TS]
01:20:54
◼
►
simply splitting the screen you can do
[TS]
01:20:56
◼
►
more things with hot keys and with the
[TS]
01:20:58
◼
►
little floating windows like that this
[TS]
01:21:00
◼
►
tons of obvious things they can do and
[TS]
01:21:03
◼
►
you know the the thing tomorrow we'll
[TS]
01:21:04
◼
►
talk about something about are you know
[TS]
01:21:06
◼
►
and then my the first was to interview
[TS]
01:21:07
◼
►
that I did just after iOS came out i
[TS]
01:21:10
◼
►
think it may be the very first one after
[TS]
01:21:11
◼
►
it was clear there was some crossover
[TS]
01:21:13
◼
►
between them it was like is it easier to
[TS]
01:21:16
◼
►
make the mac more like iOS 42 or to make
[TS]
01:21:18
◼
►
us more like the mac like it easier to
[TS]
01:21:20
◼
►
simplify mac OS or brings capabilities
[TS]
01:21:23
◼
►
of the mac ios and I think it at said
[TS]
01:21:26
◼
►
then I think now is much easier to add
[TS]
01:21:28
◼
►
the capabilities of the mac to iOS
[TS]
01:21:31
◼
►
without messing up that is to the
[TS]
01:21:33
◼
►
reverse because as soon as you start
[TS]
01:21:35
◼
►
trying to make the mac to be like iOS
[TS]
01:21:36
◼
►
you totally destroyed usefulness for the
[TS]
01:21:39
◼
►
people who want to use it for like the
[TS]
01:21:40
◼
►
current use cases and there's no
[TS]
01:21:42
◼
►
replacement for that if on the other
[TS]
01:21:43
◼
►
hand you take iOS which is a clean slate
[TS]
01:21:45
◼
►
and was much cleaner back then than it
[TS]
01:21:47
◼
►
is now but a clean slate and tried to
[TS]
01:21:50
◼
►
get let people do the more complicated
[TS]
01:21:51
◼
►
stuff with like he said progressive
[TS]
01:21:54
◼
►
disclosures it is a much easier thing to
[TS]
01:21:57
◼
►
do and you get a chance to do it in a
[TS]
01:21:58
◼
►
different way over there and while
[TS]
01:22:00
◼
►
you're doing that you're not screwing up
[TS]
01:22:01
◼
►
professionals who presumably can still
[TS]
01:22:02
◼
►
use your max and if you're doing a good
[TS]
01:22:04
◼
►
job on iOS you're also not screwing up
[TS]
01:22:06
◼
►
people who never use that functionality
[TS]
01:22:07
◼
►
and arguably that's what Apple has been
[TS]
01:22:09
◼
►
doing by making the ipad
[TS]
01:22:10
◼
►
throw by making the 12-point whatever
[TS]
01:22:12
◼
►
enjoy bet by making the pencil by adding
[TS]
01:22:14
◼
►
multitasking but boy did take them a
[TS]
01:22:16
◼
►
long time and they're still stubborn
[TS]
01:22:18
◼
►
about you know about going all the way
[TS]
01:22:21
◼
►
like I I don't know what I don't know
[TS]
01:22:24
◼
►
what they're holding out for out there
[TS]
01:22:25
◼
►
waiting for I know maybe they're waiting
[TS]
01:22:26
◼
►
for people to die and have us to change
[TS]
01:22:28
◼
►
but i agree with Marco and that like the
[TS]
01:22:30
◼
►
use cases aren't going to change people
[TS]
01:22:32
◼
►
would like to do them with less
[TS]
01:22:33
◼
►
complications but if they can't do it
[TS]
01:22:34
◼
►
unless complications they just want to
[TS]
01:22:36
◼
►
do them period like though they you know
[TS]
01:22:38
◼
►
they have to do them because it is part
[TS]
01:22:39
◼
►
of their job and if you don't give them
[TS]
01:22:41
◼
►
a simpler way to do it they will limp
[TS]
01:22:43
◼
►
along with the more complicated wait
[TS]
01:22:44
◼
►
until and unless somebody could be
[TS]
01:22:46
◼
►
Microsoft could be anybody else gives
[TS]
01:22:48
◼
►
them away to literally do the same
[TS]
01:22:49
◼
►
really complicated jobs with less and
[TS]
01:22:52
◼
►
less concerns with you know less
[TS]
01:22:54
◼
►
fighting with the Machine and apple
[TS]
01:22:56
◼
►
still seems like like like Marcus like
[TS]
01:22:58
◼
►
give them a little bit does this move
[TS]
01:23:01
◼
►
the needle is the ipad really Pro device
[TS]
01:23:03
◼
►
now because we made a slightly bigger
[TS]
01:23:04
◼
►
one and give you a pencil it helps it
[TS]
01:23:06
◼
►
doesn't hurt right but my service to do
[TS]
01:23:09
◼
►
is like what are you even doing you know
[TS]
01:23:10
◼
►
what was the the mean you're like a
[TS]
01:23:13
◼
►
little baby and the 28 inch Microsoft
[TS]
01:23:16
◼
►
service studio that's how Apple Apple
[TS]
01:23:19
◼
►
Apple should feel but am I the
[TS]
01:23:21
◼
►
impression I get from the
[TS]
01:23:22
◼
►
personification of Apple as they still
[TS]
01:23:24
◼
►
really wish people didn't have to do
[TS]
01:23:25
◼
►
such complicated things computers it
[TS]
01:23:27
◼
►
seemed like there was put out by
[TS]
01:23:28
◼
►
people's actual needs we are sponsored
[TS]
01:23:32
◼
►
this week by hello fresh for thirty-five
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01:23:35
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01:24:25
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01:24:38
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01:25:13
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I think you are right that it is easier
[TS]
01:25:19
◼
►
to advance the ipad probably then then
[TS]
01:25:23
◼
►
two then to lock down or dumb down the
[TS]
01:25:26
◼
►
mac and that is a you know your argument
[TS]
01:25:28
◼
►
about like you know leaving that behind
[TS]
01:25:29
◼
►
you know how bad that would be versus
[TS]
01:25:31
◼
►
bring along my people that makes a lot
[TS]
01:25:33
◼
►
of sense i still think it's going to be
[TS]
01:25:36
◼
►
hard we still don't really know if the
[TS]
01:25:37
◼
►
ipad can do these things well and we
[TS]
01:25:40
◼
►
still don't see massive efforts from
[TS]
01:25:43
◼
►
apple in the software Department we see
[TS]
01:25:46
◼
►
interesting efforts in the harbor
[TS]
01:25:48
◼
►
Department like as like an image i
[TS]
01:25:50
◼
►
mentioned past shows like the ipad pro
[TS]
01:25:52
◼
►
9.7 is amazing and the top line is also
[TS]
01:25:56
◼
►
amazing for people who like even bigger
[TS]
01:25:58
◼
►
ones but like a 9.7 being like the kind
[TS]
01:26:00
◼
►
of like average mainstream ipad it is
[TS]
01:26:02
◼
►
amazing hardware like it the the
[TS]
01:26:05
◼
►
hardware is better than ever as is
[TS]
01:26:07
◼
►
usually the case the hardware is better
[TS]
01:26:10
◼
►
than ever
[TS]
01:26:10
◼
►
they're doing fine on the hardware but
[TS]
01:26:13
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the software is harder to do because
[TS]
01:26:15
◼
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it's it's a more significant and
[TS]
01:26:17
◼
►
trickier design challenge and it takes a
[TS]
01:26:20
◼
►
lot of investment to to massively move
[TS]
01:26:23
◼
►
software around and there's also there's
[TS]
01:26:27
◼
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too much as i want to mention here that
[TS]
01:26:28
◼
►
I that are I think problems big problems
[TS]
01:26:31
◼
►
for the ipad one is the application
[TS]
01:26:34
◼
►
ecosystem
[TS]
01:26:36
◼
►
apps that are that are like used by
[TS]
01:26:37
◼
►
professionals or content creation or
[TS]
01:26:40
◼
►
just a lot of productivity apps are just
[TS]
01:26:43
◼
►
really really mature and stable and
[TS]
01:26:46
◼
►
usually much more financially healthy on
[TS]
01:26:49
◼
►
the mac and when these applications have
[TS]
01:26:51
◼
►
tried to move to ipad they've had pre
[TS]
01:26:53
◼
►
mixed success some of them work many of
[TS]
01:26:55
◼
►
them don't
[TS]
01:26:56
◼
►
many of them work like you I wise to
[TS]
01:26:59
◼
►
some degree with a lot of work but then
[TS]
01:27:01
◼
►
failed business wise you know they don't
[TS]
01:27:03
◼
►
sell enough and don't forget money and
[TS]
01:27:04
◼
►
so the companies aren't interested in
[TS]
01:27:06
◼
►
investing in the further or can't afford
[TS]
01:27:08
◼
►
to bring over more of their apps or
[TS]
01:27:09
◼
►
whatever else that's a huge problem with
[TS]
01:27:12
◼
►
the app store and with customer
[TS]
01:27:14
◼
►
expectations for pricing for these
[TS]
01:27:16
◼
►
things and that significantly hurts the
[TS]
01:27:19
◼
►
ipad and there's no end in sight to that
[TS]
01:27:22
◼
►
really the like there's there's been a
[TS]
01:27:25
◼
►
couple things apple has tried to maybe
[TS]
01:27:27
◼
►
help moving a little bit like on now you
[TS]
01:27:29
◼
►
can do subscriptions and that's cool but
[TS]
01:27:30
◼
►
it doesn't seem like that's really
[TS]
01:27:32
◼
►
helping a lot of that they could totally
[TS]
01:27:34
◼
►
tie up the entire market for pro user
[TS]
01:27:36
◼
►
who routinely spend their day using a
[TS]
01:27:38
◼
►
12.5 inch screen like those people like
[TS]
01:27:40
◼
►
great i can now switch my work ipad and
[TS]
01:27:42
◼
►
get all nobody does that nobody sits at
[TS]
01:27:45
◼
►
the desk doing any complicated app on a
[TS]
01:27:47
◼
►
12.5 inch screen like the screen size
[TS]
01:27:49
◼
►
alone i feel like is a disqualification
[TS]
01:27:50
◼
►
even if you can get lightroom like
[TS]
01:27:52
◼
►
exactly lightroom exactly how it is like
[TS]
01:27:54
◼
►
it's you know s10 on your iPad when you
[TS]
01:27:57
◼
►
choose to use it on a 12.5 inch screen
[TS]
01:27:59
◼
►
when you can use it on a five-time
[TS]
01:28:00
◼
►
nobody would deny it I disagree
[TS]
01:28:03
◼
►
I just must have to be part of Bobby's
[TS]
01:28:05
◼
►
like the whole use cases portability I
[TS]
01:28:06
◼
►
got to do is on the go or whatever like
[TS]
01:28:08
◼
►
it's the portability of thing but I'm
[TS]
01:28:10
◼
►
but portability is as a only concern for
[TS]
01:28:13
◼
►
people who are not currently sitting in
[TS]
01:28:14
◼
►
a dark room at a desk plugging away
[TS]
01:28:16
◼
►
their computers working as he thinks our
[TS]
01:28:18
◼
►
are working on photoshop all day are you
[TS]
01:28:21
◼
►
know like or even if you just doing big
[TS]
01:28:23
◼
►
cad drawings or just assembling a big
[TS]
01:28:25
◼
►
presentation like some people need to be
[TS]
01:28:28
◼
►
on the go and portability is important
[TS]
01:28:30
◼
►
yada yada but everything mark was
[TS]
01:28:32
◼
►
talking about all these applications
[TS]
01:28:33
◼
►
with like strong financial foundations
[TS]
01:28:35
◼
►
and you know they they charge a lot of
[TS]
01:28:37
◼
►
money and people routinely upgrade and
[TS]
01:28:39
◼
►
stuff like I feel the only company that
[TS]
01:28:41
◼
►
destroying that line is maybe Microsoft
[TS]
01:28:43
◼
►
with its office applications i have a
[TS]
01:28:44
◼
►
feeling still subsidized but they're the
[TS]
01:28:46
◼
►
this is an omni which is still selling
[TS]
01:28:48
◼
►
expensive mac apps and still making
[TS]
01:28:51
◼
►
partner apps that also work on iOS four
[TS]
01:28:53
◼
►
when you want to do the same stuff but
[TS]
01:28:55
◼
►
portably but almost everybody else is
[TS]
01:28:57
◼
►
like like how are you gonna get the guy
[TS]
01:28:59
◼
►
off the desk when you're only offering
[TS]
01:29:01
◼
►
them a 12.5 inch screen like there's so
[TS]
01:29:03
◼
►
many remaining hardware barriers to
[TS]
01:29:05
◼
►
success in this area that Apple just
[TS]
01:29:07
◼
►
like Marco said like didn't see an end
[TS]
01:29:08
◼
►
in sight because he's like I don't see a
[TS]
01:29:10
◼
►
ball coming out of the 28 inch ipad
[TS]
01:29:11
◼
►
doesn't make any sense it's not an ipad
[TS]
01:29:13
◼
►
anymore you're right it's not something
[TS]
01:29:14
◼
►
else but you're never going to get those
[TS]
01:29:15
◼
►
people off their desks if you force them
[TS]
01:29:18
◼
►
to use a portable form factor all the
[TS]
01:29:20
◼
►
time and it's not there's also a lot to
[TS]
01:29:22
◼
►
be said for using the scene application
[TS]
01:29:24
◼
►
from a 12 inch laptop all the way up to
[TS]
01:29:27
◼
►
a 30 inch display on a desktop like you
[TS]
01:29:30
◼
►
you can use the same at you can write
[TS]
01:29:31
◼
►
one app for the PC operating system you
[TS]
01:29:34
◼
►
can have it show up for all those screen
[TS]
01:29:36
◼
►
sizes and you can have people both
[TS]
01:29:38
◼
►
portably and at their desks using this
[TS]
01:29:40
◼
►
one app so it's easier to develop that
[TS]
01:29:43
◼
►
app it's easier to sell it people who
[TS]
01:29:44
◼
►
buy or not to buy one copy of it like
[TS]
01:29:47
◼
►
that's a huge advantage that's true but
[TS]
01:29:51
◼
►
I think I think you guys are are over
[TS]
01:29:54
◼
►
emphasizing your own needs and not
[TS]
01:29:56
◼
►
considering the needs of other kinds of
[TS]
01:29:58
◼
►
users and there is a distinct advantage
[TS]
01:30:01
◼
►
to being a single machine person and
[TS]
01:30:04
◼
►
that machine could be a 13 inch iPad
[TS]
01:30:07
◼
►
there's a distinct advantage to never
[TS]
01:30:10
◼
►
having to rearrange your windows every
[TS]
01:30:12
◼
►
time you plug in an external there's a
[TS]
01:30:14
◼
►
distinct advantage to having a simpler
[TS]
01:30:17
◼
►
experience just because cad doesn't work
[TS]
01:30:21
◼
►
on a 12 inch screen which I bet it could
[TS]
01:30:23
◼
►
but it certainly wouldn't be as easy as
[TS]
01:30:25
◼
►
a 40 inch screen just because cat
[TS]
01:30:27
◼
►
doesn't doesn't mean everything doesn't
[TS]
01:30:29
◼
►
and I think a lot of people value having
[TS]
01:30:32
◼
►
one machine that they can carry anywhere
[TS]
01:30:34
◼
►
I mean look at me I i generally speaking
[TS]
01:30:38
◼
►
for most of my life had a single laptop
[TS]
01:30:42
◼
►
that was my everything computer and yes
[TS]
01:30:44
◼
►
there were compromises for sure but I
[TS]
01:30:47
◼
►
preferred having one machine that always
[TS]
01:30:50
◼
►
had all of my stuff always because that
[TS]
01:30:54
◼
►
was better to me and that was it that
[TS]
01:30:56
◼
►
was a trade-off I was willing to make
[TS]
01:30:58
◼
►
and just because a cat
[TS]
01:30:59
◼
►
operator for designer what-have-you
[TS]
01:31:01
◼
►
doesn't necessarily want to make that
[TS]
01:31:03
◼
►
trade that doesn't mean that everyone
[TS]
01:31:06
◼
►
doesn't want to make that trade and I
[TS]
01:31:08
◼
►
mean look at all the people that that
[TS]
01:31:10
◼
►
have macbook airs that may or may not
[TS]
01:31:12
◼
►
plug them into external monitors all the
[TS]
01:31:14
◼
►
time like those are small displays they
[TS]
01:31:16
◼
►
aren't even read nightmare may not be
[TS]
01:31:17
◼
►
dry because they may or may not be dry
[TS]
01:31:19
◼
►
to you never know and they can keep your
[TS]
01:31:22
◼
►
liquids away from your computer's kids
[TS]
01:31:23
◼
►
anyway so I i don't i'm not trying to
[TS]
01:31:27
◼
►
say that you're wrong John or Marco but
[TS]
01:31:29
◼
►
i think that that there is a spectrum
[TS]
01:31:31
◼
►
here that you're not really giving
[TS]
01:31:33
◼
►
credit that Marcos context was
[TS]
01:31:35
◼
►
specifically about pro applications that
[TS]
01:31:39
◼
►
are expensive there have a foundation on
[TS]
01:31:41
◼
►
the mac cells people who use them for
[TS]
01:31:43
◼
►
work and those are the people you can't
[TS]
01:31:45
◼
►
pry away from their desks with the 12.5
[TS]
01:31:47
◼
►
inch screen right
[TS]
01:31:49
◼
►
obviously there's tons of people again
[TS]
01:31:50
◼
►
like I said we're just doing you know
[TS]
01:31:51
◼
►
they're just messing around without
[TS]
01:31:52
◼
►
looking sending emails and doing web
[TS]
01:31:54
◼
►
browsing and writing stuff up and
[TS]
01:31:55
◼
►
talking with other people and chat
[TS]
01:31:56
◼
►
applications like by all means like a
[TS]
01:31:58
◼
►
man it's just a question of whether you
[TS]
01:31:59
◼
►
want a laptop or hardware keyboard also
[TS]
01:32:01
◼
►
stuff like that and even even within the
[TS]
01:32:03
◼
►
realm of your single machine being an
[TS]
01:32:05
◼
►
ipad with a two terabyte flash drive in
[TS]
01:32:06
◼
►
it you can sit down you disconnected up
[TS]
01:32:08
◼
►
to a massive 28 inch touchscreen and
[TS]
01:32:10
◼
►
have like service to do when you're
[TS]
01:32:12
◼
►
sitting and when you pick it up an ipad
[TS]
01:32:13
◼
►
gets back to marco was saying ability to
[TS]
01:32:15
◼
►
sell one app that scales a different
[TS]
01:32:17
◼
►
screen sizes like you can if you buy
[TS]
01:32:19
◼
►
lightroom on the pc and you have a 5k
[TS]
01:32:21
◼
►
imac or a 5k external screen assume your
[TS]
01:32:24
◼
►
Wi-Fi routers in nearby
[TS]
01:32:25
◼
►
oh and you connected to your laptop
[TS]
01:32:28
◼
►
right but but again that is an
[TS]
01:32:31
◼
►
experience that the ipad does not offer
[TS]
01:32:34
◼
►
you've got a 12.5 inch screen and that's
[TS]
01:32:36
◼
►
what you're stuck with whether you're at
[TS]
01:32:37
◼
►
a desk or not you can't sell one version
[TS]
01:32:39
◼
►
of your application that can you can use
[TS]
01:32:41
◼
►
all the different screens no matter how
[TS]
01:32:42
◼
►
you want to do what you want to single
[TS]
01:32:43
◼
►
machine multiple machine or whatever the
[TS]
01:32:45
◼
►
ipad does not address that at all for
[TS]
01:32:47
◼
►
hardware reasons that you know it and
[TS]
01:32:49
◼
►
that's all that's over saying like good
[TS]
01:32:51
◼
►
specifically talking about high-end
[TS]
01:32:53
◼
►
people you will never dislodge them in
[TS]
01:32:55
◼
►
you know until like the ARV our realm
[TS]
01:32:57
◼
►
comes and things are being projected
[TS]
01:32:58
◼
►
onto the redness or something and we
[TS]
01:33:00
◼
►
don't care big screens are and this is
[TS]
01:33:01
◼
►
all a moot point but for now anyway the
[TS]
01:33:05
◼
►
hardware limitations of I
[TS]
01:33:07
◼
►
the outfit and the software and the
[TS]
01:33:09
◼
►
application ecosystems that Apple has
[TS]
01:33:10
◼
►
chosen for itself are necessarily
[TS]
01:33:13
◼
►
limiting that Microsoft has made
[TS]
01:33:14
◼
►
different choices but they have so many
[TS]
01:33:16
◼
►
other challenges that are unrelated to
[TS]
01:33:17
◼
►
the quality or potential of their
[TS]
01:33:19
◼
►
products so we're still just sitting
[TS]
01:33:22
◼
►
here patiently waiting for Apple to make
[TS]
01:33:24
◼
►
its next progression of the ipad but it
[TS]
01:33:27
◼
►
just seems like a blitz to be dragged
[TS]
01:33:28
◼
►
kicking and screaming into into the
[TS]
01:33:31
◼
►
future and in the meantime they've been
[TS]
01:33:32
◼
►
chopping out the legs underneath the mac
[TS]
01:33:34
◼
►
and helping people get all their work
[TS]
01:33:35
◼
►
done and even simpler situations on the
[TS]
01:33:37
◼
►
mac and if I can't have fun dealing with
[TS]
01:33:39
◼
►
third-party monitor when the other
[TS]
01:33:42
◼
►
problem so you know I mentioned the the
[TS]
01:33:44
◼
►
applications issue which is what got us
[TS]
01:33:47
◼
►
on this big tangent but the other
[TS]
01:33:49
◼
►
problem Casey is what you do we were
[TS]
01:33:50
◼
►
just talking about it is really nice to
[TS]
01:33:53
◼
►
have one machine for lots of reasons
[TS]
01:33:55
◼
►
lots of people have one machine for
[TS]
01:33:57
◼
►
price concerns alone
[TS]
01:33:59
◼
►
that's a huge concern because a decent
[TS]
01:34:01
◼
►
SPECT ipad is not cheap like if you buy
[TS]
01:34:05
◼
►
an ipad it's any good
[TS]
01:34:07
◼
►
you're lucky to be out of there for less
[TS]
01:34:08
◼
►
than 600 bucks and that's without any
[TS]
01:34:10
◼
►
accessories if you actually want a
[TS]
01:34:11
◼
►
keyboard or a cover or anything it's so
[TS]
01:34:14
◼
►
easy to spend like eight nine dollars
[TS]
01:34:16
◼
►
and it just to get what you consider
[TS]
01:34:18
◼
►
like a mid-range I've had with you know
[TS]
01:34:20
◼
►
a couple of accessories that they kind
[TS]
01:34:22
◼
►
of are required him to make it very
[TS]
01:34:24
◼
►
useful to you a lot of people just
[TS]
01:34:26
◼
►
cannot justify $500,000 on this
[TS]
01:34:31
◼
►
in-between device when they already have
[TS]
01:34:33
◼
►
a phone which covers most of their ultra
[TS]
01:34:35
◼
►
mobile and ultra-simple needs and they
[TS]
01:34:37
◼
►
already might have a computer a laptop
[TS]
01:34:40
◼
►
and so people who want only one device
[TS]
01:34:45
◼
►
that one device so often now i'm not
[TS]
01:34:49
◼
►
going to say I'm not even gonna say most
[TS]
01:34:50
◼
►
of the time I'm not even sometimes but
[TS]
01:34:52
◼
►
that one device often can't be an iPad
[TS]
01:34:55
◼
►
because that one day and assuming the
[TS]
01:34:58
◼
►
phone is always gonna be there because
[TS]
01:34:59
◼
►
it doesn't mean I'm talking 1 divided
[TS]
01:35:00
◼
►
between iPad or computer so often that
[TS]
01:35:04
◼
►
can't be an iPad because of things like
[TS]
01:35:06
◼
►
we were just complaining about hardware
[TS]
01:35:07
◼
►
limitations of just made things don't
[TS]
01:35:09
◼
►
make it in this size you can plug in an
[TS]
01:35:11
◼
►
external screen or whatever else there
[TS]
01:35:13
◼
►
are so many limitations with iPads that
[TS]
01:35:15
◼
►
if you need to do something outside of
[TS]
01:35:18
◼
►
what is considered and
[TS]
01:35:21
◼
►
and optimized for by Apple you hit a
[TS]
01:35:23
◼
►
brick wall and you just can't it's like
[TS]
01:35:26
◼
►
well that the answer that you just can't
[TS]
01:35:27
◼
►
do that or you hit what appears to be a
[TS]
01:35:30
◼
►
brick wall and there might be some kind
[TS]
01:35:33
◼
►
of power user app to work around that
[TS]
01:35:34
◼
►
but you might not know that as a typical
[TS]
01:35:37
◼
►
I've had user or you might have an app
[TS]
01:35:39
◼
►
where you might not want to spend the
[TS]
01:35:40
◼
►
money for the app or whatever else so
[TS]
01:35:41
◼
►
that they're just there are so many hard
[TS]
01:35:44
◼
►
brick walls that you hit when trying to
[TS]
01:35:47
◼
►
do any kind of edge case thing or even
[TS]
01:35:49
◼
►
some pretty common things on iPads and
[TS]
01:35:52
◼
►
iOS and if you're one device is a
[TS]
01:35:56
◼
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computer it might be less fun or harder
[TS]
01:35:59
◼
►
or more complicated to use but there are
[TS]
01:36:02
◼
►
far fewer of those brick walls the
[TS]
01:36:05
◼
►
computer is like it's you know just
[TS]
01:36:07
◼
►
partly from legacy partly from
[TS]
01:36:09
◼
►
architecture partly from hardware
[TS]
01:36:11
◼
►
ecosystem the computer is the everything
[TS]
01:36:15
◼
►
device it can do so so much especially
[TS]
01:36:18
◼
►
when combined with a phone because then
[TS]
01:36:20
◼
►
like the phone covers your ultra mobile
[TS]
01:36:22
◼
►
your camera and then the computer covers
[TS]
01:36:24
◼
►
like everything else for so many people
[TS]
01:36:26
◼
►
if they can only have or if they only
[TS]
01:36:29
◼
►
want or they can only justify paying for
[TS]
01:36:32
◼
►
one device besides their phone
[TS]
01:36:34
◼
►
the idea that it would be a tablet is
[TS]
01:36:37
◼
►
not high on their list because they they
[TS]
01:36:41
◼
►
need to do something or they want to do
[TS]
01:36:42
◼
►
something that they prefer the way
[TS]
01:36:43
◼
►
something is done that can only be done
[TS]
01:36:45
◼
►
on a computer and that trying to an iOS
[TS]
01:36:48
◼
►
either impossible or really it just
[TS]
01:36:50
◼
►
fight you the whole time and that's what
[TS]
01:36:52
◼
►
you were saying earlier about wanting to
[TS]
01:36:54
◼
►
maybe you know get a small laptop and
[TS]
01:36:56
◼
►
instead of your your retina ipad mini
[TS]
01:36:57
◼
►
sorry Stephen again there are these all
[TS]
01:37:00
◼
►
these walls that you hit trying to do
[TS]
01:37:02
◼
►
things with iOS that while many people
[TS]
01:37:04
◼
►
can do great work on iOS and love doing
[TS]
01:37:08
◼
►
I think they are minority you know
[TS]
01:37:11
◼
►
everyone can always point to you know
[TS]
01:37:13
◼
►
power users like the teaching who like
[TS]
01:37:15
◼
►
use the ipad late for everything and you
[TS]
01:37:18
◼
►
can point to everyone has like a
[TS]
01:37:20
◼
►
relative or a friend who's like a novice
[TS]
01:37:23
◼
►
at using computers and the ipad is the
[TS]
01:37:25
◼
►
only computer but there's a lot of
[TS]
01:37:28
◼
►
people in between and for so many of the
[TS]
01:37:31
◼
►
people in between a pc style operating
[TS]
01:37:34
◼
►
system and
[TS]
01:37:34
◼
►
see style hardware is the only way they
[TS]
01:37:37
◼
►
can get their needs salt and one device
[TS]
01:37:40
◼
►
well that's true and again this could
[TS]
01:37:42
◼
►
change in the future but I think
[TS]
01:37:44
◼
►
changing that would require so many
[TS]
01:37:47
◼
►
changes and expansions to both iOS and
[TS]
01:37:51
◼
►
ipad hardware that that just seemed very
[TS]
01:37:54
◼
►
unlikely that apple would ever do and
[TS]
01:37:57
◼
►
that's why I think it's fairly unlikely
[TS]
01:37:58
◼
►
that we're going to get to that point I
[TS]
01:38:00
◼
►
think it's much more likely that we're
[TS]
01:38:01
◼
►
going to keep going where we are for a
[TS]
01:38:03
◼
►
while which is Apple strategy is
[TS]
01:38:06
◼
►
basically we're gonna keep selling you
[TS]
01:38:07
◼
►
these devices that are kind of in this
[TS]
01:38:09
◼
►
big Venn diagram or all the circles
[TS]
01:38:12
◼
►
overlap like a third of the way with
[TS]
01:38:14
◼
►
other circles and and we just want to
[TS]
01:38:17
◼
►
know apples a hardware company they want
[TS]
01:38:18
◼
►
to sell you more hardware so Apple is
[TS]
01:38:20
◼
►
perfectly fine have the strategy be 0
[TS]
01:38:23
◼
►
for you you like parts of this device in
[TS]
01:38:25
◼
►
part of this device you should buy both
[TS]
01:38:27
◼
►
yeah like that's I have a feeling that
[TS]
01:38:30
◼
►
maybe the strategy for a long time but
[TS]
01:38:31
◼
►
as long as the strategy
[TS]
01:38:33
◼
►
the ipad is never going to replace the
[TS]
01:38:35
◼
►
mac and this shouldn't mix if there's a
[TS]
01:38:38
◼
►
future for any kind of mainstream
[TS]
01:38:40
◼
►
mainstream and power computing on Apple
[TS]
01:38:42
◼
►
devices the ipad better not replace the
[TS]
01:38:44
◼
►
mac unless it has significant changes
[TS]
01:38:46
◼
►
but again i don't see it just seems very
[TS]
01:38:49
◼
►
unlikely that the Apple that we know
[TS]
01:38:52
◼
►
today would do the kind of changes to
[TS]
01:38:54
◼
►
both ipad OS and hardware that would
[TS]
01:38:58
◼
►
enable it to fully replace the mac it
[TS]
01:39:01
◼
►
must be tough and imagine how stinky it
[TS]
01:39:04
◼
►
is to have to worry about charging your
[TS]
01:39:06
◼
►
computer every day and and got imagine
[TS]
01:39:09
◼
►
how crummy it would be to have to like
[TS]
01:39:11
◼
►
carry on like that like a brick that you
[TS]
01:39:14
◼
►
need to charge it that's like big and
[TS]
01:39:16
◼
►
heavy imagine you know for me I can just
[TS]
01:39:18
◼
►
charge wherever I have a USB port and
[TS]
01:39:20
◼
►
imagine how crummy it would be if any
[TS]
01:39:22
◼
►
time I wanted to get on the internet i
[TS]
01:39:24
◼
►
have to have Wi-Fi
[TS]
01:39:25
◼
►
ok yes i have a phone in my pocket but
[TS]
01:39:27
◼
►
but i can just flip on my little
[TS]
01:39:29
◼
►
cellular switch and suddenly i have
[TS]
01:39:31
◼
►
Wi-Fi in the device amusing imagine how
[TS]
01:39:34
◼
►
crummy it would be to not be able to
[TS]
01:39:36
◼
►
tear your keyboard off the device
[TS]
01:39:37
◼
►
because he just really don't need it you
[TS]
01:39:39
◼
►
know you're not gonna need it for a
[TS]
01:39:41
◼
►
imagine how crummy it would be to feel
[TS]
01:39:44
◼
►
like you can't always bring your
[TS]
01:39:46
◼
►
one device every where you're going
[TS]
01:39:48
◼
►
because it's this big computer and yeah
[TS]
01:39:49
◼
►
okay they're smaller than they used to
[TS]
01:39:51
◼
►
be and there's certainly more portable
[TS]
01:39:52
◼
►
than they used to be but man it would
[TS]
01:39:55
◼
►
stink if I felt if I felt like I had to
[TS]
01:39:57
◼
►
have this like big like laptop bag help
[TS]
01:39:59
◼
►
barbaric is that what kind of pants you
[TS]
01:40:01
◼
►
putting an ipad into a curiosity
[TS]
01:40:04
◼
►
actually I can't fit a mini in in a
[TS]
01:40:05
◼
►
couple of my jackets not my pants but my
[TS]
01:40:08
◼
►
jackets but I just cars got got laptops
[TS]
01:40:10
◼
►
in every pocket of all day but I mean
[TS]
01:40:14
◼
►
imagine imagine how boring it would be
[TS]
01:40:16
◼
►
to have to use a mac every day when you
[TS]
01:40:18
◼
►
can just touch and swipe swipe your way
[TS]
01:40:20
◼
►
in and through getting worked on
[TS]
01:40:21
◼
►
I'm being silly and i started the show
[TS]
01:40:24
◼
►
by saying I don't really know there's an
[TS]
01:40:26
◼
►
ipad there if there's a place and in my
[TS]
01:40:29
◼
►
life for an ipad anymore but I
[TS]
01:40:31
◼
►
absolutely understand how it would be
[TS]
01:40:35
◼
►
possible to prefer an ipad for all the
[TS]
01:40:39
◼
►
reasons I don't like it and i think that
[TS]
01:40:42
◼
►
the three of us are too preoccupied with
[TS]
01:40:44
◼
►
our own needs and our own desires and
[TS]
01:40:46
◼
►
our own wats in and I think there are
[TS]
01:40:48
◼
►
plenty of people that are that that
[TS]
01:40:51
◼
►
would prefer an ipad pro be that a 10
[TS]
01:40:53
◼
►
inch or 12 inch or 9.7 what have you
[TS]
01:40:56
◼
►
that that would prefer for all those
[TS]
01:40:57
◼
►
things and the teaching is an example of
[TS]
01:41:00
◼
►
this and yes I acknowledge that he is
[TS]
01:41:02
◼
►
like way on the other side of the
[TS]
01:41:03
◼
►
spectrum but i don't think a lot of his
[TS]
01:41:06
◼
►
desires are that unusual to have an LTE
[TS]
01:41:10
◼
►
equipped device to have only one device
[TS]
01:41:13
◼
►
to have to manage again like you Marco I
[TS]
01:41:15
◼
►
agree that the phone is just a given to
[TS]
01:41:17
◼
►
have something where the software is
[TS]
01:41:19
◼
►
always the software he has it always
[TS]
01:41:21
◼
►
looks the same regardless of what yo
[TS]
01:41:23
◼
►
it's because the device is always the
[TS]
01:41:25
◼
►
same size
[TS]
01:41:26
◼
►
it's a guy I feel like there's so many
[TS]
01:41:29
◼
►
advantages to living in ipad only life
[TS]
01:41:32
◼
►
that are disadvantages to me their
[TS]
01:41:34
◼
►
disadvantages to you too but they are
[TS]
01:41:37
◼
►
advantages to some people
[TS]
01:41:39
◼
►
sure and I think we're I think we're all
[TS]
01:41:41
◼
►
dis all three of us are discounting that
[TS]
01:41:44
◼
►
there's plenty of real work that can be
[TS]
01:41:48
◼
►
maybe not Cat maybe not development
[TS]
01:41:50
◼
►
maybe video editing maybe not maybe
[TS]
01:41:53
◼
►
podcast editing maybe not but there's a
[TS]
01:41:56
◼
►
lot of real work that can be done on
[TS]
01:41:58
◼
►
ipad today
[TS]
01:41:59
◼
►
and all the rumblings I've heard is that
[TS]
01:42:01
◼
►
things are going to get a lot more
[TS]
01:42:03
◼
►
interesting in the next few months so
[TS]
01:42:04
◼
►
imagine what will be possible tomorrow I
[TS]
01:42:07
◼
►
don't think any of us are just coming at
[TS]
01:42:09
◼
►
all that you have been listening to us
[TS]
01:42:10
◼
►
we've been talking specifically about hi
[TS]
01:42:11
◼
►
I'm we are we totally concede that the
[TS]
01:42:14
◼
►
vast majority were only talking about
[TS]
01:42:16
◼
►
the ion that's all we're talking about
[TS]
01:42:17
◼
►
but but my point is that your high-end
[TS]
01:42:19
◼
►
it when you say high-end it it it
[TS]
01:42:25
◼
►
implies i'm trying to think how to
[TS]
01:42:27
◼
►
describe this I feel like you feel like
[TS]
01:42:29
◼
►
the high-end is the Empire State
[TS]
01:42:30
◼
►
Building into me the high-end is the
[TS]
01:42:31
◼
►
mighty black stop and that Pete that
[TS]
01:42:35
◼
►
there are people that came out that in
[TS]
01:42:37
◼
►
this analogy is falling apart already
[TS]
01:42:38
◼
►
but I i think that you that you guys are
[TS]
01:42:41
◼
►
treating this mythical high-end is this
[TS]
01:42:43
◼
►
on it's about it doesn't matter if it's
[TS]
01:42:45
◼
►
a real thing
[TS]
01:42:46
◼
►
okay you're treating this high-end is
[TS]
01:42:48
◼
►
this thing that could never be
[TS]
01:42:49
◼
►
accomplished by a single touch devices I
[TS]
01:42:51
◼
►
don't think that's the case
[TS]
01:42:52
◼
►
no I'm not trying at all i'm saying the
[TS]
01:42:54
◼
►
opposite i'm saying the ipad could
[TS]
01:42:55
◼
►
totally do all this stuff Apple has been
[TS]
01:42:57
◼
►
reluctant to extended to do so
[TS]
01:42:58
◼
►
yeah yeah i mean because like the
[TS]
01:43:00
◼
►
hardware power is there the the will of
[TS]
01:43:04
◼
►
people to want to carry an ipad into
[TS]
01:43:06
◼
►
these things on it is there it's it's
[TS]
01:43:09
◼
►
really just a very strong problem of the
[TS]
01:43:13
◼
►
ipad OS really not being a advanced
[TS]
01:43:17
◼
►
enough and and being too high friction
[TS]
01:43:20
◼
►
for the way a lot of people want to work
[TS]
01:43:22
◼
►
and they like me anyways we will need to
[TS]
01:43:24
◼
►
work on the app store and upgrades and
[TS]
01:43:27
◼
►
you know and the hardware flexibility
[TS]
01:43:29
◼
►
and like it like it
[TS]
01:43:31
◼
►
the apples are making steps in that
[TS]
01:43:32
◼
►
direction remember they weren't making
[TS]
01:43:33
◼
►
any steps and direction for a long time
[TS]
01:43:35
◼
►
and that was frustrating it was like it
[TS]
01:43:36
◼
►
was static and but they say they have
[TS]
01:43:38
◼
►
been making moves and as Marco
[TS]
01:43:39
◼
►
characterize it there sporadic moves and
[TS]
01:43:42
◼
►
they move a little bit each time and
[TS]
01:43:44
◼
►
they hang out in between and if they
[TS]
01:43:47
◼
►
move faster would be more dramatic but
[TS]
01:43:48
◼
►
you know we don't really if they have to
[TS]
01:43:51
◼
►
choose whether to put the resources
[TS]
01:43:52
◼
►
behind the next iPhone or the next iPad
[TS]
01:43:54
◼
►
like the iphone is movable yeah it's not
[TS]
01:43:57
◼
►
a choice
[TS]
01:43:58
◼
►
you're right somebody you know so who
[TS]
01:43:59
◼
►
knows maybe they will accelerate or
[TS]
01:44:00
◼
►
whatever but like I'm heartened by any
[TS]
01:44:03
◼
►
kind of progress because it's as if they
[TS]
01:44:06
◼
►
a you know they cannot with the mac pro
[TS]
01:44:08
◼
►
that was a weird trash can and I waited
[TS]
01:44:10
◼
►
a year and then they let you have 2 CPUs
[TS]
01:44:13
◼
►
view and waited a year and then they
[TS]
01:44:16
◼
►
upgraded the GPU to be not really old
[TS]
01:44:18
◼
►
and waited a year that's not great
[TS]
01:44:20
◼
►
essentially what we got if it's better
[TS]
01:44:22
◼
►
than what we got so on the ipad where
[TS]
01:44:24
◼
►
it's like oh finalists have multitasking
[TS]
01:44:26
◼
►
and then wait a year
[TS]
01:44:28
◼
►
oh here's a pencil to and then wait a
[TS]
01:44:30
◼
►
year like this is good this is you know
[TS]
01:44:31
◼
►
but it's not as good as it could be but
[TS]
01:44:32
◼
►
it's better than you know the high end
[TS]
01:44:34
◼
►
of the mac or the like
[TS]
01:44:35
◼
►
nope that's not a thing anymore just buy
[TS]
01:44:38
◼
►
what we sell thanks to our sponsors this
[TS]
01:44:42
◼
►
hello fresh audible and away we will see
[TS]
01:44:45
◼
►
you next week
[TS]
01:44:46
◼
►
now the show is over they didn't even
[TS]
01:44:51
◼
►
mean to be in because it was accidental
[TS]
01:44:56
◼
►
it was accidental Jonathan
[TS]
01:45:00
◼
►
only research Margo and Casey would
[TS]
01:45:04
◼
►
because it was accidentally was
[TS]
01:45:07
◼
►
accidental and you can find the show
[TS]
01:45:11
◼
►
know today p dot and if your twitter
[TS]
01:45:16
◼
►
follow them
[TS]
01:45:19
◼
►
yes byl ISS so that's Casey list and a
[TS]
01:45:25
◼
►
co-pay rm20 Marco Arment are see that
[TS]
01:45:33
◼
►
Syracuse it
[TS]
01:45:45
◼
►
so today scoop German has written a post
[TS]
01:45:53
◼
►
saying that Apple well let me just read
[TS]
01:45:56
◼
►
the headline apple is said to work on
[TS]
01:45:58
◼
►
Mac chip that would lessen Intel role
[TS]
01:46:00
◼
►
and I think that actually has changed i
[TS]
01:46:02
◼
►
think it was a different headline
[TS]
01:46:03
◼
►
earlier but integrates a the slug for
[TS]
01:46:05
◼
►
the original headline Apple developing
[TS]
01:46:07
◼
►
new mac ship in test of Intel
[TS]
01:46:09
◼
►
independence which is certainly a little
[TS]
01:46:11
◼
►
more aggressive which is not true an
[TS]
01:46:13
◼
►
inaccurate headline so that's why they
[TS]
01:46:14
◼
►
changed it but they never change the
[TS]
01:46:15
◼
►
slugs because people make terrible CMS's
[TS]
01:46:17
◼
►
that don't let you change the slug or if
[TS]
01:46:18
◼
►
they do let you know never changes them
[TS]
01:46:20
◼
►
like the people i think people don't see
[TS]
01:46:21
◼
►
you or else I know safari heightened by
[TS]
01:46:23
◼
►
default but come on people anyway so
[TS]
01:46:25
◼
►
there's a delightful autoplay video
[TS]
01:46:28
◼
►
that's going on here which is the most
[TS]
01:46:29
◼
►
frustrating thing in the entire world
[TS]
01:46:30
◼
►
but anyway the the article in short
[TS]
01:46:34
◼
►
seems to say hey there's this t1 ship
[TS]
01:46:37
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that was done to power the touch bar
[TS]
01:46:40
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that's arm-based what if you're like
[TS]
01:46:43
◼
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power nap for example there's this new
[TS]
01:46:46
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chip that apparently been codenamed t310
[TS]
01:46:48
◼
►
because that matters but anyway this
[TS]
01:46:51
◼
►
this mythical t310 ship could handle
[TS]
01:46:54
◼
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power nap and wake up and do those sorts
[TS]
01:46:56
◼
►
of things then go back to sleep and
[TS]
01:46:58
◼
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because arm just zips power that would
[TS]
01:47:00
◼
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be flawless and perfect so that's the
[TS]
01:47:03
◼
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way forward is is we can slowly encroach
[TS]
01:47:06
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on Intel's territory by making an ARM
[TS]
01:47:09
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chip that's used when convenient and
[TS]
01:47:11
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then use the intel chip for all the
[TS]
01:47:13
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other time so it's an interesting
[TS]
01:47:16
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premise it's certainly not something
[TS]
01:47:18
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that I really considered but i like the
[TS]
01:47:21
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idea that I don't know if I really buy
[TS]
01:47:23
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that it would be flexible enough short
[TS]
01:47:26
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of like virtualization should be a
[TS]
01:47:27
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terrible idea and ruin most power
[TS]
01:47:29
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►
savings that it would be flexible enough
[TS]
01:47:31
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to just do anything on this problem this
[TS]
01:47:33
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mythical arm processor but you know
[TS]
01:47:37
◼
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maybe like via the extension framework
[TS]
01:47:39
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and I saw somebody else talk about this
[TS]
01:47:40
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earlier the extensions maybe could you
[TS]
01:47:42
◼
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know have something have an extension
[TS]
01:47:44
◼
►
that's our compiled forearm and the rest
[TS]
01:47:46
◼
►
of the app is compiled for until I don't
[TS]
01:47:47
◼
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know but it's certainly a fascinating
[TS]
01:47:49
◼
►
idea and every sign that i can see all
[TS]
01:47:53
◼
►
of the tea leaves are pointing to apple
[TS]
01:47:55
◼
►
at least exploring getting rid of Intel
[TS]
01:47:57
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and using their own chips even if it's
[TS]
01:48:00
◼
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not anytime soon so John what do you
[TS]
01:48:02
◼
►
think there's a weird story because like
[TS]
01:48:05
◼
►
the chip that powers the touch bar like
[TS]
01:48:07
◼
►
its it sense it only makes sense that
[TS]
01:48:10
◼
►
there will be a successor to that ship
[TS]
01:48:12
◼
►
that powers such bar on the next
[TS]
01:48:14
◼
►
generation things that maybe will be a
[TS]
01:48:15
◼
►
little better in a bunch of waste like
[TS]
01:48:16
◼
►
short granted and whatever that chips
[TS]
01:48:18
◼
►
code-named is fine and we already know
[TS]
01:48:19
◼
►
it's a little arm CPU and run some
[TS]
01:48:21
◼
►
little mini thing of iOS and you could
[TS]
01:48:25
◼
►
use it to do smart things when the intel
[TS]
01:48:28
◼
►
cpu is asleep right where the story gets
[TS]
01:48:32
◼
►
fuzzy is like alright so the power nap
[TS]
01:48:35
◼
►
stuff like first of all I'm not sure
[TS]
01:48:39
◼
►
that stuff your computer does when it's
[TS]
01:48:42
◼
►
essentially a sleeping you're not using
[TS]
01:48:43
◼
►
it is a really big source of power draw
[TS]
01:48:45
◼
►
like like idle power people on your list
[TS]
01:48:48
◼
►
anymore laptop reviews how long can I
[TS]
01:48:50
◼
►
leave this laptop asleep before the
[TS]
01:48:52
◼
►
battery trends like that's not that's
[TS]
01:48:54
◼
►
not a very common use case like oh I
[TS]
01:48:55
◼
►
need to be able to leave it in my house
[TS]
01:48:56
◼
►
for a week in sleep mode and come back
[TS]
01:48:58
◼
►
and have a hundred percent battery
[TS]
01:48:59
◼
►
well it's not gonna happen nobody even
[TS]
01:49:01
◼
►
test that I and it's not a common use
[TS]
01:49:03
◼
►
case know it does happen it's like now
[TS]
01:49:05
◼
►
it's like a month because what they do
[TS]
01:49:06
◼
►
is after I think like eight hours or
[TS]
01:49:08
◼
►
whatever if a vital time and I believe
[TS]
01:49:10
◼
►
you can tweak that time out with some
[TS]
01:49:11
◼
►
kind of you know any ram command it goes
[TS]
01:49:14
◼
►
into full hibernate mode like I didn't
[TS]
01:49:16
◼
►
happen to do so even a full hybrid
[TS]
01:49:17
◼
►
battery string that's why you don't
[TS]
01:49:18
◼
►
bring a test of fire island because
[TS]
01:49:20
◼
►
you're a true friend that's why i'm
[TS]
01:49:21
◼
►
ready i'm pretty sure that these the
[TS]
01:49:22
◼
►
idle time has been about a month since
[TS]
01:49:24
◼
►
like the 2012 retina macbook pro right
[TS]
01:49:27
◼
►
but let's not use case they care about
[TS]
01:49:28
◼
►
so we're putting a lot of investment
[TS]
01:49:30
◼
►
into making that use case even better
[TS]
01:49:32
◼
►
like now it's two months
[TS]
01:49:33
◼
►
like who cares that's not a selling
[TS]
01:49:34
◼
►
point it's not a big thing you know and
[TS]
01:49:37
◼
►
the second the idea that that this thing
[TS]
01:49:40
◼
►
would be able to do the stuff that
[TS]
01:49:41
◼
►
happens during power nap parent app like
[TS]
01:49:43
◼
►
the computers basically asleep but it
[TS]
01:49:46
◼
►
wakes up the real live cpu periodically
[TS]
01:49:49
◼
►
to do stuff in a lower clock lower power
[TS]
01:49:51
◼
►
type way doesn't turn on the screen that
[TS]
01:49:53
◼
►
and doesn't turn on the fan in the cases
[TS]
01:49:56
◼
►
of modern computers with fans I think's
[TS]
01:49:57
◼
►
right but it's still running the real
[TS]
01:50:00
◼
►
software in a limited capacity it and it
[TS]
01:50:02
◼
►
has to be running something that has the
[TS]
01:50:05
◼
►
ability to do I owe to the disk or you
[TS]
01:50:07
◼
►
know to the SSD essentially these you
[TS]
01:50:08
◼
►
can't receive your email
[TS]
01:50:10
◼
►
due time machine backups if you can't do
[TS]
01:50:12
◼
►
I owe to the disk it i have a hard time
[TS]
01:50:15
◼
►
believing that they would be an arm CPU
[TS]
01:50:18
◼
►
in there they could not wake up the
[TS]
01:50:20
◼
►
intel cpu at all which is still the main
[TS]
01:50:22
◼
►
see Beauty system but wake up and
[TS]
01:50:24
◼
►
somehow run code for your mail
[TS]
01:50:25
◼
►
application to fetch mail and do I owe
[TS]
01:50:27
◼
►
to your disk all the Intel CPU is asleep
[TS]
01:50:29
◼
►
even if you're compiling extensions with
[TS]
01:50:32
◼
►
armed binaries and shipping them off to
[TS]
01:50:34
◼
►
the little arm CPU to run and like and
[TS]
01:50:37
◼
►
that that little cpu is going to have
[TS]
01:50:38
◼
►
access to IO and it's a it's such a
[TS]
01:50:41
◼
►
weird situations like what are you even
[TS]
01:50:42
◼
►
optimizing for so it makes me look at
[TS]
01:50:44
◼
►
the story and think there's totally
[TS]
01:50:46
◼
►
accessories t1 it is better and more
[TS]
01:50:48
◼
►
capable and will do more things like
[TS]
01:50:50
◼
►
perhaps listening for a sit-down my max
[TS]
01:50:51
◼
►
like fiu Syria and the same way but will
[TS]
01:50:54
◼
►
it do everything will do all that power
[TS]
01:50:56
◼
►
nap stuff and third-party applications
[TS]
01:50:58
◼
►
to run arbitrary code in the background
[TS]
01:51:00
◼
►
without waking the intel cpu I mean it
[TS]
01:51:02
◼
►
could something this is technically
[TS]
01:51:03
◼
►
impossible but it seems like that is not
[TS]
01:51:06
◼
►
a use case that Apple we would be
[TS]
01:51:07
◼
►
investing money in whereas I think they
[TS]
01:51:09
◼
►
would invest money in you know making
[TS]
01:51:11
◼
►
serie better or have it only listen it
[TS]
01:51:13
◼
►
always listening for stuff for have it
[TS]
01:51:15
◼
►
be able to do more sophisticated things
[TS]
01:51:17
◼
►
having to do with the management the
[TS]
01:51:19
◼
►
system but once it starts changing into
[TS]
01:51:21
◼
►
actual applications running code whether
[TS]
01:51:24
◼
►
they be first part of your third party
[TS]
01:51:25
◼
►
without waking up the intel cpu and
[TS]
01:51:28
◼
►
doesn't seem like it's worth be the
[TS]
01:51:30
◼
►
hardware OS and software investment to
[TS]
01:51:33
◼
►
make that work because the benefit is
[TS]
01:51:35
◼
►
not something you would sell about
[TS]
01:51:36
◼
►
things that people would notice
[TS]
01:51:37
◼
►
yeah i think this is this is a yet
[TS]
01:51:40
◼
►
another case where a rumor article that
[TS]
01:51:44
◼
►
that you know has good sourcing gets
[TS]
01:51:47
◼
►
probably the gist of the facts correct
[TS]
01:51:49
◼
►
but the story wrong it seems like this
[TS]
01:51:53
◼
►
is not like Apple trying to reduce their
[TS]
01:51:56
◼
►
depends on intelligence chip supplier it
[TS]
01:51:59
◼
►
seems much more likely that it's like
[TS]
01:52:01
◼
►
well we are putting this chip in in
[TS]
01:52:04
◼
►
these machines for the touch bar anyway
[TS]
01:52:06
◼
►
so we have this whole little embedded
[TS]
01:52:08
◼
►
arm computer in these machines that uses
[TS]
01:52:10
◼
►
almost no power like work were included
[TS]
01:52:12
◼
►
hardware anyway so can we have it do
[TS]
01:52:16
◼
►
anything else can we have it be more
[TS]
01:52:18
◼
►
useful than what it's doing now while
[TS]
01:52:20
◼
►
the computer is not needing it for
[TS]
01:52:21
◼
►
anything else because its community we
[TS]
01:52:23
◼
►
have all this
[TS]
01:52:24
◼
►
great stuff in here let's figure out if
[TS]
01:52:26
◼
►
they can if they can help us out any
[TS]
01:52:27
◼
►
other way i think it's probably gonna
[TS]
01:52:29
◼
►
you know the facts here are plausible it
[TS]
01:52:32
◼
►
is probably truly there to do very
[TS]
01:52:34
◼
►
little power tasks what those low-power
[TS]
01:52:37
◼
►
tasks include is another story and and I
[TS]
01:52:40
◼
►
don't think this is at all indicative
[TS]
01:52:42
◼
►
that Apple is slowly gonna cut Intel out
[TS]
01:52:45
◼
►
and and make our max like they might be
[TS]
01:52:49
◼
►
doing that in the future who knows but i
[TS]
01:52:51
◼
►
don't think this is related to that this
[TS]
01:52:53
◼
►
it seems like a totally separate project
[TS]
01:52:56
◼
►
or or task here because it seems like
[TS]
01:52:58
◼
►
what they're doing here is more
[TS]
01:53:01
◼
►
effectively utilizing the resources they
[TS]
01:53:03
◼
►
already have in these computers and are
[TS]
01:53:05
◼
►
already building in any way and it would
[TS]
01:53:08
◼
►
be such a technical challenge and such a
[TS]
01:53:10
◼
►
hurdle and so much complexity to have
[TS]
01:53:13
◼
►
this chip meaningfully take over lots of
[TS]
01:53:16
◼
►
what the intel cpu is doing any kind of
[TS]
01:53:18
◼
►
like major application level thing like
[TS]
01:53:21
◼
►
I think you mentioned you know that it
[TS]
01:53:23
◼
►
would be probably an extension and you
[TS]
01:53:25
◼
►
know that would be an arm extension
[TS]
01:53:27
◼
►
hey if it's successful third parties at
[TS]
01:53:29
◼
►
all we were just the way Apple's App
[TS]
01:53:31
◼
►
implanted it is probably like you know a
[TS]
01:53:33
◼
►
little extension kind of thing that is
[TS]
01:53:35
◼
►
native arm code that can run here and
[TS]
01:53:37
◼
►
John I share your concern about like
[TS]
01:53:39
◼
►
what does have access to the disc
[TS]
01:53:41
◼
►
somehow like at how does that work how
[TS]
01:53:43
◼
►
does how does the you know how does it
[TS]
01:53:45
◼
►
interact with or all the buses and Wi-Fi
[TS]
01:53:48
◼
►
and write operations like it's like a
[TS]
01:53:49
◼
►
dual cpu system with two different CPU
[TS]
01:53:51
◼
►
instructions that's what you get you
[TS]
01:53:53
◼
►
could you could do it like this is all
[TS]
01:53:54
◼
►
technically possible but that's held an
[TS]
01:53:55
◼
►
investment and I just don't see the
[TS]
01:53:57
◼
►
benefit right exactly so that's why I
[TS]
01:53:59
◼
►
think it's more likely that this is a
[TS]
01:54:01
◼
►
real story but that the task is going to
[TS]
01:54:04
◼
►
do we're going to be very very limited
[TS]
01:54:06
◼
►
and it's not a big deal
[TS]
01:54:09
◼
►
it doesn't mean anything about Apple's
[TS]
01:54:10
◼
►
relationship with Intel for the future
[TS]
01:54:12
◼
►
of possible our macbooks that is all
[TS]
01:54:15
◼
►
totally separate discussions and it
[TS]
01:54:18
◼
►
seems much more likely that this is
[TS]
01:54:19
◼
►
mostly a non-issue something that they
[TS]
01:54:22
◼
►
might mention in a keynote for two
[TS]
01:54:23
◼
►
seconds that we would immediately forget
[TS]
01:54:25
◼
►
about it could be headlining feature if
[TS]
01:54:27
◼
►
they if they use it right so one example
[TS]
01:54:28
◼
►
is you could do a Windows 10 style face
[TS]
01:54:31
◼
►
recognition thing not to let you in
[TS]
01:54:33
◼
►
because that's terrible because people
[TS]
01:54:34
◼
►
just print out a picture
[TS]
01:54:35
◼
►
your face and get access to your
[TS]
01:54:36
◼
►
computer but even just something as
[TS]
01:54:37
◼
►
simple as hey it's always listening for
[TS]
01:54:39
◼
►
you and there's proximity detectors to
[TS]
01:54:42
◼
►
see when you're close by and when you
[TS]
01:54:43
◼
►
sit down in front of your sleeping
[TS]
01:54:45
◼
►
computer it does face recognition with
[TS]
01:54:46
◼
►
the camera to realize who you are to
[TS]
01:54:48
◼
►
bring you your login prompt like even if
[TS]
01:54:50
◼
►
it was on a different user so you don't
[TS]
01:54:52
◼
►
have to like pick the user or do a thing
[TS]
01:54:54
◼
►
like that would be a good use of a
[TS]
01:54:57
◼
►
fairly capable a low-power cpu that has
[TS]
01:55:01
◼
►
access to some things as access to the
[TS]
01:55:02
◼
►
camera has access to his own proximity
[TS]
01:55:04
◼
►
detectors access to touch ID and the
[TS]
01:55:05
◼
►
secure Enclave and can do stuff with the
[TS]
01:55:07
◼
►
touch bar that doesn't involve okay I'm
[TS]
01:55:10
◼
►
taking over power not to mention like
[TS]
01:55:11
◼
►
the power nap the reason it works and it
[TS]
01:55:13
◼
►
works even better now is because you can
[TS]
01:55:14
◼
►
make these intel cpu running super
[TS]
01:55:16
◼
►
underclock great turning off most of the
[TS]
01:55:18
◼
►
course like they're pretty efficient
[TS]
01:55:20
◼
►
like a sky like in super duper low-power
[TS]
01:55:22
◼
►
mode with half of the chip disabled is
[TS]
01:55:25
◼
►
actually pretty good you can let like
[TS]
01:55:27
◼
►
yeah the most of the power is going to
[TS]
01:55:28
◼
►
be from your Wi-Fi radio trying to do
[TS]
01:55:31
◼
►
your time machine backup and all your
[TS]
01:55:32
◼
►
SSD access the cpu is not the problem
[TS]
01:55:34
◼
►
there so even if you're going to let
[TS]
01:55:36
◼
►
power not happen at all
[TS]
01:55:37
◼
►
you're not worried oh I can't have this
[TS]
01:55:39
◼
►
intel cpu running it at 600 megahertz
[TS]
01:55:41
◼
►
with one core enable doing my thing it's
[TS]
01:55:45
◼
►
because the SSD and the Wi-Fi are going
[TS]
01:55:47
◼
►
to overall that anyway but but anyway
[TS]
01:55:49
◼
►
back to the little arm chip if that the
[TS]
01:55:51
◼
►
future i just described like face
[TS]
01:55:52
◼
►
recognition proximity detection touch ID
[TS]
01:55:54
◼
►
blah blah thats that's a keynote a
[TS]
01:55:56
◼
►
keynote mobile feature right there and
[TS]
01:55:58
◼
►
it's not a big deal technically speaking
[TS]
01:55:59
◼
►
and they already have the hardware there
[TS]
01:56:00
◼
►
it's an easy win it's a cool thing is
[TS]
01:56:02
◼
►
something microsoft store already done
[TS]
01:56:04
◼
►
apple can pretend they don't know that
[TS]
01:56:05
◼
►
and just pretend they invented it and
[TS]
01:56:06
◼
►
we'll all when AA and just like we like
[TS]
01:56:09
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sitting down to use touch ID to unlock
[TS]
01:56:10
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our computers we like sitting down and
[TS]
01:56:12
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shared environment having know that it's
[TS]
01:56:14
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us and wake from sleep and shows our
[TS]
01:56:16
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password prompt even if someone else was
[TS]
01:56:17
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logged in so it thinks oh shit
[TS]